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SCREEN
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VoL il8 No. 7
NEW YORK, WEDNESDAY, MAY 1, 1935
56 PAGES
Talking 75c"$l Sunday Nite 6 way
Legit as Bid for Pic House Trade
A strictly 75c — or $1 at the out-
side — legit attendance may be cre-
ated It Broadway gets Its Sunday
shows. It is estimated by observers
In the drama field. Ticket brokers
particularly ai'e dubious about $2-
$4 tops for the Sabbath evening
shows.
Ticket men figure Times Square's
Sunday night, patronage is instinc-
tively picture house-minded by
training, and that a large portion of
leglt shows' Sunday night, trade
will be film theatre overflow; Legit
at six bits or %\, at regular box of-
fice scale, and not through cut-
rates, would be something entirely
new for Broadway and previously
known only in the hinterlands.
How a 75c-$l scale on Sundays
could be reconciled with the high-
er prices during the week is a
stumbling block Just now for any
aerloua thoughts of establishing a
regular policy in advance. Legit
people regard the problem as some-
thing that will have to work Itself
out after the Sunday shows get un-
der way.
Times Square gets an estimated
average of 200,000 visitors on Sun-
day nights. Picture houses get
around 60,000 of them. Rest hit the
dance halls, restaurants, or Just
■troU.
Legits' problem would be to con-
vert some of the regular 200.000
into drama patrons, and also draw
additional patrons downtown who
otherwise would not visit Broadway
on Sunday evenings.
MATERNITY HOSPITAL'S
SHOWMANSHIP POUCY
Chicago, April 30.
Chicago Lyiiig - Ih Hospital Is
going on the air with a series of
flve-mlnute transcriptions. Outside
of the opening and closing theme
number, 'Ten Tiny Little Finger
Prints,' the records will consist of
copy plugging the hospital's setup,
eeryice, standing In the medical pro-
fesh, etc.
Disc will be spotted on 13 stations
in and around Chicago. RCA "Victor
is handling the Job,
Flyer's Lecturing B. 0.
Spartanburg, S. C, April 80.
Col, Roscoe Turner, second money
winner in tbo London-Melbourne
air dash, plus "transcontinental rec-
ord holder, is stacking 'em In the
aisles with a two hour lecture-mo-
tion picture show in Dixie on one
night stands. Films show major
flight details.
Turner, under the Bruce Quisen-
berry-Harold R. Peat (New York
City) management, Is also billed as
'Hell's Angels' and other air thriH-
trs stunt filer.
Looking Ahead
London, April 21.
Ben Beyer, American comedy
Cyclist, is booked for a month
at the Scala, Berlin, in 1936.
Figures by this time the
Hitler regime, will be defunct.
London Specs Stuck
Pretty with Parade
Ducats at $75 Per
London, April 21.
One of the most amusing side:-
lights on the projected Royal Jub-
ilee here has been the way specu-
lators have stepped in and attempt-
ed to xpake profits on seating for
the royal procession.
All seats on crown property along
the route — in the main boulevards
through the parka, and so on — are
sold at anything up to $75 a time,
the proceeds going to the official
charity started for the purpose.
Privately owned seats along the
route are mainly being devoted to
charitable purposes, with the own-
ers, who have had the expense of
putting up stands, taking a cut for
their outlay.
Lots of smart boys, when proces-
sion was first announced months
back, started buying seats whole-
sale, arguing that the demand would
be so high that even a $75 top
wouldn't stop the overseas visitors
wanting a peep at the horses.
The boys are now realizing they
have been sold short. Procession
has been announced as being brief
and without ostentation.
Buyers, as a result, are not bo
keen. They thought they would see
a real eyeful, and since the an-
nouncement the sale of tickets has
fallen off. There's likely to be
plenty of blank seats as a result.
Talking Paper
Moscow, April 30.
A far reaching invention, which
promises to revolutionize the talk-
ing film industry, has just been suc-
cessfully completed by B. P.
Skvortzov, a Soviet engineer asso-
ciated with the Scientific Institute
of Communication. Consists of
making talking films on photog-
raphic pape.'.
A number of records made on
'talking paper' have been demon-
strated and, according to experts,
proved successful. Has many ad-
vantages over celluloid. On a atrip
35 mm. wide, it is possible to print
eight records In parallel lines.
Furthermore, a method of multiple
printing has been devised, and this
opens up great possibili'.les for
speedy distribution.
FOR pimrEiiri
Insures Breeding Ground
for New Film Faces —
Script Values a Second-
ary Factor
Joe Sehenck Does a Nifty Straight
As Liz Bergner Receives the Press
FIVE TO B.R. LEGITS
'Save Broadway for Honywood'
is the watchword in the fllm-Iegit
marriage for future production.
Metro, Paramount, Warners and
20th Century, all in the market for
leglt scripts, have taken the elasr
tics off the b. r. and Columbia is
ready to Join them. All feel that
they must produce plays in order
to keep Broadway gcing.
Fllmdom has come to the con-
clusion that Broadway must be
kept going because it la the itiost
natural source of both talent and
material. Especially talent Only
about 20% of film stories come
(Continued on page 51)
MAXREINHARDT
THEATRE ON
BROADWAY
Warners is negotiating arrange-
ments with Max Reinhardt %vhereby
the latter becomes producer for the
Hollywood theatre dn Broadway
with Warners financing his produc-
tions. If closed, house will be re-
named the Reinhardt, with first
attraction probably 'Tales of Hoff-
man' due this fall.
Deal will not Interfere with
Relnhardt's annual productions
abroad or proposed annual presen-
tations in the Hollywood Bowl, on
the Coast. Warners has Reinhardt
under contract for one picture year-
ly for five years, first of which is
'Midsummer Night's Dream,' soon
due for release.
SEVEN-CENT CINEMA
New Low Price for Paris — And
Reading Room Gratis
Paris, April'^SO.
Low price for Paris cinemas
touched by a new spot, set up in a
hall formerly used by Andre Citroen,
auto king, as showroom.
Place offers feature picture, news-
reel, cartoon, reading room with
dally papers, telephone booth, In-
formation bureau, horserace pari
mutuel agency, and travel bureau,
all for one franc (6.6 cents).
Tots on a Spree
RKO Albee, Brooklyn, aa a
busii.ess Inducer for a Satur-
day midnight show hangs out a
sign reading:
'All children 25c.'
Ringfing Show Aerialist
Passes Out on Wire,
But Doesn't Let Go
A member of the Qrotofent
Troupe, one of the two high wire
acts with the RingUng show at
Madison Square Garden, N. T., be-
came unconscious at Monday after-
noon's (29) performance but he did
not fall. Show people marvelled
over the incident
Turn is a dupe Wallenda act and
the man who passed out is
Waliendas father-In- law. He com-
plained of Illness before going
aloft and went limp while attemjit-
ing a head-stand. Balancing pole
and a guy wire which holds the
heavy strand taut are believed to
have saved the aerialist from
dropping into a net held by razor -
backs, but performers said he did
not lose his balance entirely.
One of the Otari Troupe, flying
act, went aloft and hauled Qrotofent
to the platform by the seat of hit.
breeches. He was lowered to the
sawdust by a rope. Aerialist went
out of the show for several days.
By CECELIA ACER
Well, it seems Joe Schenck and
A. C. Blumentbal, using their cele-
brated gifts for persuasion, con-
vinced Elisabeth Bergner it would
be real nice of her -to give In for
once and meet the press. The mo-
tion picture press, that Is. Never
mind the legit press. Miss Bergner
is about to make 'St. Joan' for
United Artists. Mr. Schenck and Mr,
Blumenthal were genuinely inter-
ested in giving the picture press a
break.
And so Mr. Schenck sent tele-
grams to the pic people to come
meet Miss Bergner in little Mr. Blu-
menthal's great hig Italian Renais-
sance suite -at the Ambassador,
where; they promised, she would
give her very first and only inter-
view in this country, 'Promptly at
5,' the telegrams read.
Promptly at 5 the second string
pic press asserhbled. were greeted
by U.A. publicity men tip-toeing
about the entrance hall. Cued, the
press itself then tip-toed into the
vast drawing room, where they
.(Continued on page 38)
Toet Prince' of the Air
Returns to the Polpit
Anthony Frome, 'the poet prince'
of the radio, has left the kilocycles
to resume his former status as a
rabbi. Under his right billing as
the Rev. Abraham Fcinberg he has
accepted a call from the Mt. Neboh
Synagogue in New York City.
Five years ago the singer-preach-
er resigned an assistant rabbinate
to study voice. Subsequently he
achieved considerable prominence
on the air and made numerous the-
atrical appearances around New
York. He is 34 years of age.
Only other singing cleric was
Cantor Josef Rosenblatt, v.'ho
achieved world-wide fame as a con-
cert attraction.
PLEASE-DONT-EAIN CINEMA
Jackson, Miss., April 30.
One of tho.se please-don't-rain
theatres with nothing overhead but
the sky. has been opened here by
Alec Dcnnery, under the name of
the Rotisserie.
First run pictures will be shown
cuGtomers who Indulge in a sand-
wich atrd a drink.
EVEN IN WEDDINGS
NAZIS PLAY POUTICS
Berlin, April 21.
Announcement of • General Her-
mann Goering's marriage to Emml
Sonnemann was more than a society
event. It was also of political sig-
nificance and marked a victory for
the roly-poly general over his short
enemy. Dr. Joseph Goebbcls.
When Nazi Germany began regi-
menting all walks of life, Goerlng,
as Prussian president, Issued an or-
der saying he was assuming th«
godfather role for all Prussian -stat«
theatres. He cuiied u nuge cc-lcura-
tion in Berlin's " Staatllclies Schau-
spielhaus and amid much oratory
announced himself as the theatr*
benefactor and patron.
Dr. Gocbbels, as head of the K'll-
turkammer, strenuously objected to
Goering's new role and appealed to
party councils, but was rebufted,
Goerlng had beaten him to th»
punch. So Goebbels played his hoi*
card and forbade any German
paper to print Goering's announce-
ment or speech outlining his plant
for rejuvenating Prussian theatres.
But Goerlng bided his time and
finally was able to crash German
papers on his wedding and theatri-
cal connections with plenty t»
spare.
PTE THROWEBS' REVIVAI
Hollywood, April 30,
Ralph Staub will make 'Good
Old Days' at* Warners with a
number of old Sennett comics who
are being rounded up.
Only pie throwers cast thus far
are Ford Sterling and Chester
Conklln.
2
VARIETY
PICTURES
Wednesday, May 1, 1935
Big Shorts Not Only Would End
Dualism but Favored as Means
To Develop Talent, Directors
FAMOUS FIRST NIGHTS
. The following descriptions of memorable theatrical premieres ■ U <a
compilation of stage, screen, concert or nite club openings which, for
some odd circumstances or another, stand out in shoio- business, Theji
will be recorded without thought to chronological order. The reasons
for the distinction of each premiere range anywhere from some historical
significance, in connection with the debut of an artist, novelty show
venture, play or company, to some other attendant excitement backstage,
some colorful occurrence o\it front, or merely because of the gala cir-
cumstances. This is to be a continued series.
'Chauve-Sonris'
(Century Roof, N. Y., June 6, 1922)
First showing of 'Chauve-Sourls,' the Russian variety show Imported
from Paris, was at the 49th St. theatre, N. T., where, starting in Feb-
ruary, 1922, It was announced for six weeks, and stayed 18 weeks. Com-
etock & Gest made the presentation but It was Morris Gest Who was
the Impresario and- 'Chauve-Sourls' paved the way for the -Moscow Art
Theatre which he presented with distinction the following season at th«
then Al Jolson theatre, a house that has passed from the legit field.
But the premiere of the second edition of 'Chauve-Sourls* was on the
Century Roof, the same summer of Its . debut. So sure was Gest of the
show's popularity that he opened It against the premiere of the- 'Follies'
at the New Amsterdam. It was a brilliant opening, drawing 4he . class of
Intelligentsia and the literati. Feminine portion of the audience was an
unofficial fashion show rivaling anything of a costume nature on the
stage. rij;
Nlklta Balleff, the moon-faced m.c. who was called a conferenclier,
'The Parade of the Wooden Soldiers' and 'Katinka* were retained Irom
the original bill and stood out.
Comstock & (Sest had used the Century Roof before for midnight revuda
which echoed the Zlegfeld 'Midnight Frolics', • both aerial shows beltlg
out by the time 'Chauve-Sourls' arrived. In the theatre proper ;they had
produced 'Aphrodite' and 'Mecca', spectacles, which followed 'Chu Chin
Chow', staged at the Manhattan Opera House, and were about to ready
'The Miracle', Isist spec at the Century.
'Chauve-Sourls' maintained an admission scale of $6.50, only attraction
to hold 'that top through the season until the 'Follies' came. There was
a downward trend In ticket scales and \vhen the 'Music Rox Revue'
opened at $5.60, 'Chauve-Sourls' dropped to $4.40. The Century Is now
the site of an apartment house.
'His Excellency'
( roadway, N. Y„ Oct. 14, 1805)
Produced by Al Hayman and Charles Frohman, this operetta marked
the debut of a new star and the exit of an old favorite. The piece waa
written by W. S. Gilbert and set to the music of Dr. Osmond Carr, whose
efforts merely went to show how Importantly Sir Arthur Sullivan's muslo
had figured In the G. & S. productions. The libretto was stiff and creaky,
labored in Its comic device and lacking the easy flow of the earlier work.
It was his last Important work.
The debut was that of Nancy cintosh, sister of Burr Mcintosh, who
had made her professional debut In concert In Pittsburgh shortly before.
She gave rare ' promise but married and retired before the fulfillment of
her ambition. Ellallne Terrlss, from London, and Julius Steger, wer«
also in the cast. Anton Seldl conducted.
Acad's Big Brother Bid to Scrihes
Has GuOd Looking Under Woodpile
While the big circuits and oper-
ators on the one hand are reported
ready to make concessions to In-
♦ dependents "in the Greater New
York area and elsewhere In order
to end duals, the production of elpn-
galed shorts, running about three
reels, la a possibility on the other
hand by distributors. At least one
large major Is considering this
thought.
The lengthened short subject Idea
would call for the production of well
known one-act plays by footage not
to run under three nor over four
reels. Thought Is that such length
would take the place of a second
feature and at the same time leave
good turnover room for news Issues
and one-reelers
Among other things, plan Is re-
ceiving consideration because three
and four-reel productions, {based on
one-acters, would provld,^ a new
medium for the development of tal-
ent, directors, writers, etc., at lower
salaries than possible in featuaes.
Besides, two-reelers are getting no-
where, due to duals.
Conferences are continuing In
New York with respect to elimina-
tion of double features over the
metropolitan area but not much
headway reported so far. It Is
agreed that the only chance of wlp-
.Ing duals out of New York 116s In
agreements giving Indies, a better
pick of product and that leading
circuit and other operators now
having the edge are willing to make
compromises. As it Is, with Loew
and RKO both heavily duallng
Greater Ner/ York, and admlsslons-
at rock bottom, none Is making
headway. ' The Indies also realize
the hopelessness of the situation
with the circuits double featuring
and are ready to talk turkey but
will insist on some protection^ They
win not only demand better deals
on product but clearance which
gives them a better chance.
Elimination of duals may be tried
In certain New York sections first
to see how It works out.
PAR,20THC.,WB
ETHER MUSICALS
Hollywood, April 30.
Close on the heels of Paramount's
grabbing air names for its 'Big
Broadcast of 1936,' the 20th Century
has contracted Fred Allen, Harry
Stockwell, Paul Whlteman and his
band, Phil Baker,' Beetle and Bottle
and Rublnoff for its radio filmuslcal.
Picture Is still lacking a femmc lead
who will also be plucked from the
air.
Meanwhile, Warners Is after air
names for its 'Radio Jamboree' with
Maxwell Arnow now In New York
scouting talent.
Tersonal Relationship'
Angle in Agency Suit
Los Angeles, April 30.
Considering herself no longer
bound as a client to the reorgan-
ized Ad Schulberg-Charles K. Feld-
mai), Inc., agency, elhce' withdrawal
by 'Mrs. Schulberg and Sam Jaffee,
Evelyn Venable lias brought suit In
declaratory relief to have the man-
agerial contract annulled.
Actress' action asserts that the es-
sence o£ the di.sputed contract was
the personal rel'aJiSnsliIp which
existed at the time the agreement
was made, but that with change ol
personnel when Mrs. Schulberg uold
her Interest to Feldman and the
latter was joined by Ralph H. Blum
as now parlnc!', the obligation has
been nullified, bhe stated her posi-
tion in writing, but the revamped
agency di.sputcd her right to with-
draw.
Nat C. Goldstone Is demanding
$2,373 in asserted commission ar-
rears from Andy Dcvine in superior
court suit, which declares that the
actor has earned $25,0'I5 since sign-
ing a five-year manafjei'lal contract
In 1931 and has on)y paid
S GUARD
Fox Praiser Keeps Presi at a Dis-
tance
Hollywood, April 30.
Shirley Temple is at Palm Springs
for two week stay to clear up a
severe cold that bothered her for a
short time. Fox has sent Joe Shea,
publicity man with- her, to see that
the youngster Is not annoyed.
Shea will keep the photographers
and interviewers In line and ar-
range their appointments with the
youthful star for times that her
vitality and energy will not be over-
taxed.
U6HT0N MOVES OVER
TO MG AS PRODUCER
Hollywood, April 30.
Metro has grabbed Xiouts D.
LIghton to a three-year contract
with the Paramount producer going
over to Culver City Aug. 1, when
he wlU have completed his final two
pictures under hi., current deal.
Lighten Is scheduled to do a maxi-
mum of six a year for Metro and
will function as an executive pro-
ducer responsible to Louis B.
Mayer.
He Joined Paramount 10 years ago
B,a a writer, and for past seven has
been producing. Final pictures there
are 'Annapolis Farewell,' which
Richard Wallace directs, and 'If
You Hunt With Old Don.'
Gagmen Travel with
Marxes' Laff-Clocker
Seattle, April 30.
Al Boasberg and Morrle Ryskind
are traveling with the Marx Bros,
tab version of their forthcoming
Metro filmuslcal, gauging the lafCs
and reconstructing dialog and situa-
tions, ' After the current week at
the Paramount, Marxes with their
company of 30 in the 70-mlnute
ate.so show, go to Portland for a
week and wind up In Frisco the
following stanza. After that the
picture goes into work.
For the local Par week the 25-35c
scale was tilted to 45-55c. Feature,
'$10 Raise' (Metro).
EXTRAS COOLED
Mob No Like That $17.50 Weekly
Top in Stock Co. Setup
Hollywood, April 30.
Proposal made by some factions
of extras for a stock company of
atmosphere players under the aus-
pices of all major companies is now
cold with the discovery that the
best a Class A extra could get out
of such an- arrangement would be
$17.50 a week.
This f gure Is based on the aver-
age iise of registered extras over
the last nine years and. operating
v/lth a stock company of 1,000 as
suggested.
With this number to get all the
dress spots, the calls for the 'aver-
age picture would guarantee under
existing conditions less thai) a day
and a half each per week.
Vallee's 'Let's Pretend'
Hollywood, April 30.
Warners will star Rudy Vallee In
a musical, 'Let's Pretend.'
Script for the film Is being writ-
ten by Ben Markson and Harry
Sauber. Latter wrote the original
yarn.
JOAN MARSH BACK AT MG
Hollywood, April 30.
Joan Marsh Is set in 'Anna Ka-
renlna' at Metro, her first role at
that studio since her contract re-
lease two years ago.
SETTING ROGERS' NEXT PIC
Hollywood, April 30.
Fox has bo-rowcd Anne Shirley
from Uadio ioi- the juve lead in
'Steamboat J^ound the Bend,' next
for Win Rogers.
WILL MAHONEV
Edinburgh Evening News, Eng-
land, says:
"Those' who saw Will Mahoney
when he was In Edinburgh in, No-
vember will not hesitate to renew
acquaintance with an artiste who
danced and tumbled until they were
helpless with laughter. Others,
having heard of Mahoney's unusual
comedy gifts, have apparently de-
cided that he Is an artiste who
should not be missed."
Direction
WM. MORRIS AGENCY
Mayfair Theatre Building
New York City
Metro Settles
Edwina Booth s
$1,000,000 Suit
Metro la settling the $1,000,000
suit of Edwina Booth, erstwhile
M-G contract actress, out of court.
Her action was brought as result
of a fever she contracted while
making 'Trader Horn' In Africa
about five years ago. Preliminary
adjustment has been arranged al-
ready, with final details on the set-
tlement awaiting Miss Booth's ar-
rival In New York from Hollywood.
She Is scheduled to get here Fri-
day (3).
Amount of the settlement, based
on adjustment so far made. Is not
mentioned, but Miss Booth Is , said
to have been anxious to reach the
compromise Instead of awaiting
trial of her suit, so that she could
go abroad to undergo treatnient for
the fever from which she has suf-
fered ever since going on African
location with 'Horn.'
Actress will sail for England as
soon as settlement of her suit Is
consummated In New York with
Metro.
Miss Booth went Into the 'Horn'
picture from unknown ranks, achiev-
ing Importance and name through
the success of the animal- produc-
tion but subsequently deprived of
going further in pictures due to the
fever aliment. Metro kept her on
the payroll for a time.
SAILINGS
June 22 (New York to Rio de
Janeiro) Matirice and Cordoba,
Buster West, Luclle Page, Danny
Dare Girls (8) , Max Bergere orches-
tra (8) (Pan American.)
May. 12 (Los Angeles to New
York) Mrs. M. C. Levee (Califor-
nia).
May 8 (London to New York)
Arthur Dent (He de Prance).
May 4 (London to New York)
Sally Metcalf, Eileen Ford (Paris).
May 4 (New York to Hollywood)
.Kddio Cantor, Phil Rapp, Harm
Einstein (Virginia).
May 4 (New York to London)
John van Druten (Champlaln).
May 3 (Montreal to London)
D'Oyly Carte Opera Co. (Ascanla).
May 2 (New York to London)
Jack L, Warner, Jake Wllk (Ma-
jestic).
May 1 (Los Angeles to Honolulu)
Claire Trevor (Monterey).
April 27 (New: York to London)
Jack Whiting, -Beth Sully,- Allan
Cross, Gall Gall, Felovls, Fred
Mackay, Mrs. Jack S. Connolly
(Lafayette).
ARRIVALS
Margaret Sullavan, 'William Wy-
lei-, Gregory .Ratoff, Jascha. Heifetz,
Gcraldlne ^nd Joe, Crane Twins,
Monty Banks.
HOT AND COLD
Pogany Gets Bid For P. O. Murals
Same Day Spouse Sues For Coin
Los Angeles, April 30.
Circumstances gave Willy Pogany
the hot-and-cold treatment last
week when his former spouse sued
him for alleged maintenance pay-
ments on the same day the U. S.
Government asked the artist to sub-
mit mural designs for the new poet
ofllce and palace of justice at Wash-
ington, D. C.
The Hungarian painter currently
set designer at Warners, Is one of
11 artists throughout the world who
have been Invited to compete for the
new capital buildings, adornment.
Lilian Pogany's suit demands $2,-
136 she claims Is duo under a prop-
erty settlement pact at $60 per week
made In January, 1933.
z
Film People in Cafe
Brawl Settle Damage
Los Angeles, April 30.
Lon Young's complalht for $19,900
damages for Injuries allegedly re-
ceived during a so-called New
Year's eve affray In the Trocadero
cafe was dismissed on a reported
settlement just before the case was
taken under submission by Court
Commissioner Kurtz Kauffman.
Commissioner Kauffman declared
he was satisfied Mrs. Roy Chanslor,
wife of the writer, was partially
liable for injury to Young when an
old-fashioned cocktail glass was
hurled from a group and struck the
Indepefident producer in the head as
he was sitting at a nearby table.
Nora Gregbr Back
Vienna, April 19.
Nora Gregor, who was In Holly-
wood for Metro fo • a v/hile, is re-
apijoarlng on the stage here after
a long absence.
She will make her first appear-
ance again in May. at the Burg the-
atre. Will play the leading role in
Ernst Unday's and Ludwlg Ballnt's
'Marie Baschklrt.scheff.'
Hollywood, April 30.
Screen Writers Guild again go6«
on the warpath against the Acad-
emy, this time inspired by the ap-
pointment by the latter body of a
producer-writer committee ,to re-
vise, the existing Acad studlo-
wrlters pact and probably make
further concessions to the scrib-
blers. '
Board of directors In a long wire
to the members asked them not '^o
be fooled by the Academy action,
clalniing. It Is a move to entice
members from the Guild.
In its warning, the board states:
'The promise to make concessions
through the Academy is to stall off
the real demands of writers and. to
avoid recognition of the Guild. The
Academy Is a company union and
the campaign to strengthen the
dormant writers' branch has In
some cases taken the . form of In-
timidation.'
Telegram states that any Guild
member joining- the Academy Is
committing an act of disloyalty to
his own organization and to fellow
writers. .:
Producer-writer committee of the
Academy, over which all the Jtuss
has been raised, has not yet set.ia
date for Its meetings, although the
scenarist group Is holding a series
of confabs seelclng to arrive at new
conditions to be asked of the stu-
dios.
Breen Vacash Abroad
Hollywood, April 30.
Joe Breen leaves May 15, a month
earlier than planned, for his Euro-
pean vacation of two months. He
will sail from New York.
Breen will, go to Carlsbad first
for a brief rest and then will tour
Germany, France, England and Ire-
land.
MISS DAVRIL'S DIVORCE
Hollywood, April 30.
Yola Davril, film actress, wns
granted a divorce licro from Edwai-tl
Ward, muslo director and song-
writer.
Wcdncsday,-'May 1, 1935
PICT
VARIETY
BIG BIZ WITH PIX ON TAX
Pic Biz Runs 2d to Oil Production
h Calif; Census Lists 39 Studios
Valued at $97,748,377; 9,022 Workers
Washington, April 30.
• ■••Motion picture 'production la
California's second moat Important
Industry, .being out of top place by
oil production and refining, Census
Bureau reports from last year's bi-
ennial census of manufactures re-
• vea:ls.
Based on reports for 1933 opera-
tions. Census survey fixed figure of
$97,748,377 as the rough value of
products from 39 studios, explain-
ing impossibility of arriving at
\closer .or more dependable estimate
and noting that this figure more ac-
curately represents the aggregate
cost of production.
The number of studios reached the
lowest point in the past six years.
Census reported, dropping from 67
In 1931. Total for 1929 was 62.
Despite the depresh, and possibly
reflecting benefits of the pic code,
Census study showed number of
wage-earners — not including stars,
writers, directors, and other high-
paid employees — was 9,022 as com-
pared with 8,036 In 1929. Figure for
ld3l, when creative group was In-
cluded, reached 11,169 but Is not
strictly comparable with the other
two years.
Total wage payments were $15,-
.460,091, as compared to $19,660,237
In 1929 and the Inflated figure of
$63,242,671 for 1931. Cost of ma-
terials, fuel, energy, etc., ran $17,-
092,643, lowest In the six-year period
and comparing with $20,658,025 in
1931 and $26,457,946 in 1929.
Although only a loose approxima-
tion, the 'value of products' estimate
for 1933 ran to $97,748,377 against
$il9,416,293 in 1931 and $129,274,-
248 in 1929, while the value added
by manufacture — which the Census
confesses is of little significance —
was $80,656,734 against $98,768,268
and $103,816,301 respectively.
Films' payroll for wage-earners
only amounted to more than one-
flfth of the entire amount paid In
California's manufacturing indus-
tries, while the number of such em-
ployees was nearly double that In
any other line. Total wage-earners
In all types of manufacturing was
70,531 and aggrgate payroll was
$70,847,105.
AMOS 'N' ANDY SET IN
PAR'S m BROADCAST'
Hollywood, April 30.
Decision of Paramount to Include
Amos 'n' Andy in 'The Big Broad-
cast of 1935' came after seeing re-
turns on Lord & Thomas' survey to
ascertain the blackface team's popu-
larity.
Three days before the contract
was signed, Amos 'n' Andy left the
coast foi- Chicago, although they
had been hibernating at Palm
Springs for two months. Had the
contract been okayed several days
previous, they could have remained
here and knocked out their sequence
■In the picture. As it is. Paramount
has to bring them and their an-
nouncer back here In June, and pay
the additional line charges for the
broadcast.
"Willie West and McGlnty, stand-
ard vaude act for 20 years, have also
been added to the picture, and will
do their house building routine.
Some Fun
Hollywood, April 30.
New sport, variation of the
Laurel and Hardy give-and-
take routine, has been Invented
by Busby Berkeley and Ted
Healy. It's played with two
pairs of scissors and a few
wrestling holds. Idea is to see
which can cut most of the
other's hair. Berkeley Is pres-
ent world champ.
Boys say It's great fun, only
drawback being you have to
wear your hat all ;the time.
SCHNOZ NICKED
FOR $4,000 ON
FORGED CH'K
Jimmy Durante, Just closed at the
Casino do Paree, N. Y., nitery. Is
going back to the coast on two
matters. One concerns Metro pick-
ing up an option on his film serv-
ices. "The other is to discover who
nicked him for $4,000 by forging a
check,
When, the Bank of America, Cul-
ver City, wired the Schnoz that he
was .overdrawn; Jimmy sent for the
statements and discovered the
phoney, dated Feb. 11, last. There
followed a series of messages, one
finally relating what appears to
have happened.
Some ■wise guy who knew Durante
would be east for several months
propositioned the Master Shoe Rer
builders In tios Angeles, saying that
Durante was considering buying In
on the business. Check made out
to the company for $4,000 was tend-
ered with the stipulation that If
Durante changed his mind the
money would be returned, less $100,
latter Item to be retained for any
bother incurred.
After the phoney cleared through
the bank, the alleged crook advised
the shoe concern that the deal was
off, secured a check for $3,900 from
the Rebuilders and vamped.
cm., BuniE ciiii
All Sections of State Join
Forces to Set Up Barrier
Against Vagrant Influx —
Cross Border at Rate of
S,000 a Month — ^Act to
Scotch Transient Vote
Barrymore in Warfield
Role for Teter Grimm'
Par Overrules Queenie
Hollywood, April 30.
Option of Queenie Smith, brought
from the stage to Paramount a year
ago, was not picked up on its ex-
piration three weeks ago.
Fox Si|;n3 Barbara Blane
Barbara Blare has been signed
to a one-year contract by Fox. She
leaves for Hollywood May 3.
Edward Trevor, Guild Theatre
player recently given a Fo* termer,
is already on the Coast,
Hollywood, April 30.
Lionel Barrymore has been bor-
rowed from Metro by Radio to play
the David Warfield part in 'The Re-
turn of Peter Grimm.' Anne
Shirley la also set.
George Nicholls, Jr., will direct;
Kenneth Macgowan producing.
Scripting of the Belasco play Is be-
ing done by Francis Faragoh.
Metro's Remake of 12
Year Old Viennese Pic
Metro has bought 'Hands of
Orlac,' a 12-year-old Viennese silent
film, for remake purposes. It will
be Karl Freund'a first directorial
assignment for M-G and was bought
at his suggestion to star Peter
Lorre, on loan from Columbia.
Freund suggested the yara to
Universal when he was there some
months ago but was nixed,
WAITINa FOB JEANETTE
Hollywood, April 80.
Nelson Eddy is back on the Coast
after a concert tour, for Metro's
'Americans Sing, Too.'
Picture awaits return of Jeanette
MacDonald from a Hawaiian holi-
day.
STUDIO REDS
Hollywood, April 30.
'They Can't Russianize California'
is the battle cry of business In
northern and southern California,
united for the first time in the his-
tory of the state. It'd all in ah effort
to kill off excessive taxation for the
present and future by advocating
the passage, by the present legisla-
ture in session af Sacramont.o, of a
law whereby transients must reside
a minimum of two or four years
within the confines of the common-
wealth before permitted to register
and vote.
Interests united In this move are
motion pictures, California Citrus
Growers' Association, oil and cement
companies, financial groups, manu-
facturers' and merchants', associa-
tion, railroads and bus Interests,
local and state chambers of com-
merce.
Besides the move to keep the
state from being 'Russianized' via
legislative mr.'i.sures, these groups
will also appeal to the U. 3. Govern--
ment along with the other states
bordering on California to devise
means whereby so-called vagrants
and persons not having visible
means of support or positions in the
state be stopped at the various bor-
dering towns from entering the
state.
This move which brought about
harmony between the north and
south of the state was kindled by
the picture interests which started
the campaign against excessive and
prohibitive taxation, pointing out
that conditions would be unbearable
in California If the so-called va-
grants were permitted to come Into
the state, get a Government or
county dole and in short time find
their way to the ballot box to have
voice in the distribution of state
funds in a reckless and unnecessary
manner.
6,000 a Month
It was demonstrated through sta-
tistics and figures that around 6,000
or more transients a month were
coming Into California and that
within a few years Industry would
find conditions intolerable from a
taxation standpoint and an exodus
of both capita,l and population would
start which In a short time, would
leave California In a bankrupt con-
dition, without any possibility of
raiding revenue funds to meet Its
(Continued on page E2)
Eastern Production
Experiment with 15-20 Pix Next
Season Now Awaits Bankers' Okay
Under $200,000
Paramount's 'The Scoundrel,"
Hecht and MacArthur's third
production, with Noel Coward
starred, coats under $200,000,
the cheapest cost picture to go
into Radlp City Music Hall. It
opens tomorrow (Thursday).
Low cost was achle\ed through
the H-McA team drawing
nothing for script or direction,
being in on a split with Par.
Coward was drawing at the
rate of $4,000 a week and
worked four weeks on the film.
He additionally is cut into the
profits of the picture.
GEO. KAUFMAN'S
COME 'N' GO
MGDEAL
Hollywood, April 30.
Deal permitting him to come and
go, from the studio 'as he sees fit,
during the existence of the pact,
has been .made between George S.
Kaufman and Irving Thalbrg at
Metro. Kaufman Is to serve In a
general editorial capacity for five
years.
Writer Is due here In about a
month, and will be given the right
to commute between Culver City
and New York whenever his busi-
ness and show affairs require.
PAR'S NEW VIENNESE
GAL VIA LONDON'S BIP
London, April 30.
Grete Natzler, under contract to
B.I.P. for three pictures, has signed
a long-term contract with Parar
mount.
She leaves London for Hollywood
in the middle of May.
B.I.P., at first annoyed at losing
her, has become pacified. Looking
for a new leading woman for 'The
Dubarry,' in which had her set.
WEBB, yJOOWS CHORES
Clifton Webb left Saturday (27)
for Hollywood to start in on his
termer for Metro.
Same day Peggy Wood hopped a
Hollywood-bound train for a one-
film assignment at Radio. Picture
la 'Jalna.'
G. M. Making a Play for Caviar Set
By Draping Pic Stars Around Chevy
Hollywood, April 30.
In order to get the aristocracy of
the south to get rid of its old
crocks and ride In Chevrolets with-
out losing caste. General Motors
has representatives In Hollywood
trj'ing to get the cinema great to
appear In 200-foot subjects, show-
ing them at the wheel of a Chevvle,
Motor company has found a great
deal of sales resistance in the south
among owners of old Cadillacs, Lln-
colns and Pierce Arrows who feel
that anything less than 164-inch
wheel base la white trash.
GM has entrusted Jam Handy
Picture Service of Detroit to make
the subjects which must be creamed
with dignity an4. plctura names of
the first rank.
Latter is Important becau.sc one
of the large - manufacturers of
household equipment had a picture
made here several months ago which
for a name featured one of the
better known screen comics. Cornlc
got so hoky in the picture that
it killed the manufacturer's chances.
General Motors wants to take no
risks of this kind, so comics are
out. Public has grown to expect
that every time a comedian gets
into a car the thiig falls apart.
Hays organization last week is-
sued one of those formal statements
deprecating commercial screen ad-
vertising. It was inspired by re-
ports of GM'b campaign for Holly-
wood names In commercial shorts.
Hollywood, April 30.
Hollywood is serious about mak-
ing IB or 20 pictures collectively In
the east.
While -the idea originates here,
the main problem now is for the
studio men to sell it to the bank-
ers in the east.
Prime thought of the eastern
trek, if only for a- limited number
of pictures, is that such an under-
taking would stand as a permanent
rather than an abstract threat on
the film Industry leaving Holly-
wood. It may prove Hollywood's
best protection.- Especially so if the
actual production experience In the
east pans out. By production 'In
the east,' the trade now understands
that to mean North Carolina, New
Jersey or Delaware. Site not yet
definite. But the collective pro-
duction experiment In the east Is
strong among studio heads.
The 16 to 20 of next year's fea-
tures, contemplated by a group of
major producers, will be made east,
regardless of which way the tajt
wind blows in the legislative gale
up north.
Those Interested In the coopera-
tive setup are Paramount, Metro,
Radio, Fox, Columbia, United Art-
ists and Warners. It is held likely
that each of the major producers
will turn out at least three pictures.
Expected that within a fortnight,
site of the group plant will hav©
been selected. Plans call for early
fall production, which would mean
that the plant will rise through the
summer months.
Studio- executives figure that such
an experimental move would serve a
useful purpose inasmuch as It
would offSr a gauge of working
(Continued on page 44)
Trad* Mark Reslsterad
FOUNDED BT SIMB SILVERMAN
PubUahed Weekly by VABIETX, Inc.
Sid Silverman, President
164 West itth Street, New York CItf
SUBSCRIPTION
Annual $8 Foreign |7
Single Copies 1( Cents
Vol. 118
130
No. 7
INDEX
Bills 43
Chatter 63
Exploitation 19
15 and 60 Years Ago 44
Film Reviews 17
Foreign Film News 12-13
Foreign Show News 48
House Reviews 16
Inside— Legit 46
Inside — Pictures 6
Inside — Radio 31
Legitimate 46-49
Literati 60
Music 40-41
Now Acts 44
News from the Dailies... 62
Nite Clubs 40
Obituary 64
Outdoors 65
Pictures 2-24
Radio 25-39
Radio— Chatter 39
Radio — New Business..,. 34
Radio— Reports 30
Radlo^Showmanshlp . . . , 35
Short Subjects 17
Time.>j Square 61
Units 44
Vaudeville 42-44
Women 60
4
VARIETY
PICTURES
Wednesday, Maj 1« 1935
SEE NO UNIVERSAL SALE NOW; SEUNIOS
AND ROWLAND MAY BECOME PRODUCERS
Henigson and Bergerman's Departure Leaves Room
for Production Manpower — 'Frankenstein' a Fac-
tor — Jr. Laemmle and Kohner's Schedule
r^lkpliliood oC a sale of Universal
Is (limniinp, according to New York
sources, with the setting up of a
stronger producing organization
than it has had. However, the War-
ner brothers' interest In U hasn't
dwindled entirely.
Davo and Myron Selznlck may
join the TJ. producing ranks under
'contract, but that's all. - Among
other things, Carl Laemmle Is re-
ported less willing to consider any
ofCers of purchase right now than
he might have been six weeks ago.
•Bride of Frankenstein' as a puller-
thi'ougher at thin time Is one fac-
tor.
Richard A. Rowland is also re-
ported looking for production flnan-
cing and U. may dlstilb.
The Stanley Bergerman-Carl
Laemmle, Jr., friction 6n the Coast,
with Bergerman resigning, and with
Henry Henigson also -gone, leaves
considerable room for producing
men at the U. studio. Henigson has
since Joined Paramount.
Hollywood, April 30.
Unit production plan to be Inau-
gur3.ted at Universal to handle the
new season's product will have only
two of the current group of pro-
ducers turning out the features.
These were announced by Cafl
liaemmlc as Laemmle, Jr., and Paul
Kohner. At same time, resignation
of Stanley Bergerman as executive
producer was accepted by Laemmle.
First of eight pictures to be made
by Laemmle, Jr., will be a remake
of 'Showboat,' with Irene Dunne
topping the cast.
Pictures slated for production by
Kohner Include those starring Mar-
ia Eggerth, German import, and a
group to be directed by Willy Forst
and Anatol Lltvak. Gregor Rab-
inowitch, who takes . up his contract
Ir. the fall, will also make features
for the Kohner unit.
The Buck Jones unit with six ad-
venture films scheduled, and the
Walter Lantz cartoon division, will
ountlnue undisturbed. Other asso-
ciated producers -wash up their stu-
dio deals with the completion of
eight pictures remaining, on. the
current slate.
Three new producers will be
added when the new sysUin goes
Into effect. Laemmle will hold the
reins over the 38 pictures set for the
new lineup.
Fred S. Meyer continues as ex-
ecutive studio manager to supervise
physical operation of the plant In
addition to acting as executive aide
to tho president.
No successor will be named to the
Bergerman portfolio.
'Oil for Lamps' Overlong,
Warner Snips 1,500 Feet
HoUywpod, April 80.
Following preview of the Cos-
mopolitan ■ feature, 'Oil for the
Lamps of China,' Jack L. Warner
and Hal Wallis within 24 hours had
slashed 1,500. feet from the two-
hour show as It had run In first
audience and press ogling. Warner
wanted to see the major trimming
done for speed-up before he planed
for New York.
'Oil' Is being reddled for opening
latter part of May.
Rubsamen's Double Duty
Louis Rubsamen, formerly of the
Curtis-Brown agency, ha;s Joined
Loland Ileyward's agency.
Will have charge of legit and lit-
erati, replacing both Miriam How-
ell, who went to Unlver.sal'a story
department, and William ]''adlman,
who took that .TSKlcnmrnt for Sam
Goldwyn.
'Inferno' for Fall
Hollywood, April 30.
Not likely that Fox will have
•Dante's Inferjio' ready for general
release before late fall.
Figured as a roadshow attraction.
1st Runs on Broadway
(Subject to Changb)
eek of May 3
Capitol — 'Go Into Tour
Dance' (WB) (2).
IWayfair — 'Mark of the Vam-
pire' (MG) (1).
Music Hall — 'The Scoundrel'
(Par) (2).
Paramount — 'Devil Is a
Woman' (Par).
Rialto — 'Mark of the Vam-
pire' (MG) (1).
Rivoli — 'Les Miserables'
(UA) (3d wk).
Roxy— 'Laddie' (Radio).
Strand— 'G-Men' '(WB) (1).
Week of May 10
Capitol— 'Baby Face Hai'-
rlngton' (MG).
Muftic Hall — 'The Informer'
(Radio; (9).
Paramount — 'Going to Town'.
(Par).
Rivoli — 'Les Mlserables'
(UA) (4th wk).
Roxy — 'Bride of Franken-
stein' ,(U).
Strand— 'G-Men' (WB) (2d
wk).
OPERA COMIQUE HOLDS
UP PAR'S 'CARMEN' BID
Paris, April 21.
Negotiations of Paramount for
film rights to 'Carmen' are now
held up by the Opera Comlque of
Parle, which claims it has the per-
forming rights for this city and
that film rights are automatically
Included. Original dickering with
publisher, composer and librettists
left the fJomlque out of the picture.
Believed, however, that in the end
difference can be settled. Publish-
er, Choudens, is not yet in line, and
is believed to have offers higher
than that of Paramount, which he
would like to consider. But Par
with $45,000 bids, has the authors
sewed up.
Sloughing Copyright
Washington, April 30.
Discussion of what to do about
copyright law revision and the
world union treaty la carded for to-
morrow (Wednesday) by the Senate
Patents Committee. Chairman Mc-
Adoo yielded to prodding by the
State Department and summoned
fellow solons to consider whether to
hold hearings or shelve the issue for
the remainder of the session.
Callfornlan personally is more in-
terested In other matters and says
he believes considerable time will
be required before the committee
will be able to present the brain
trust bin to the upper chamber.
RADIO'S 2D ERIN
'Plough and Start' Follow* 'The.
Informer'
Hollywood, April 30.
Having completed 'The Informer,'
Radio will follow with another pic-
ture of Erin, having bought the
screen rights to Sean O'Casey's
'Plough and the Stars,' which has
been one of the repertory plays of the
Abbey Theatre Players.
John Ford who directed 'Informer'
will pilot 'Stars.' Dudley Nichols
will script It and GllfE .Rcid super-
vise its production.
Lackey Joins Hurley
Prod. Unit at Par
Hollywood, April 30.
Newest associate to Join the Har-
old Hurley producing unit at Para-
mount as associate is William
Lackey, former Indie production
head.
He recently completed 'Keeper of
the Bees' for onogram.
Bergennan's Final Dpo
Hollywood, April 80.
Stanley Bergerman starts produc-
tion this week on 'Lady "Tubbs' and
'Sing Me a Love Song,' then termi-
nates his contract as executive pro-
ducer at Universal.
No announcement of his future
plans.
600 PAID $4,500 TO
ATTEND AMPA DINNER
About 600 persona planked down
about $4,500 for the annual 'naked
truth' dinner of the Association of
Motion Picture Advertisers at the
Hotel Astor, N. T., Saturday (27).
Dinner was attended by celebrities
from all branches of show biz.
No epieeches, «ven the dais being
done away with for the occasion,
but a long stage show for enter-
tainment .purposes. Grover Whalen
opened the proceedings with the
only talk, but spoke only a few
minutes, by agreement. Came as a
representative of the Advertising
Club of America, of which he 1b
president.
As usual 'at A.M.P,A. meetings,
a number of gags were perpetrated
at the expense of the Industry, most
elaborate being . a series of mock
telephone coriyersatlons between
sundry, film executives. As a top-
per, pseudo-voice -of President
Roosevelt spoke to W. R. Ferguson,
AMPA's past prez, asking what
AMPA stood for.
Show started Immediately after
dinner and contrnued till past mid-
night. Dancing followed.
New officers were Introduced.
They are Bruce Gallup, prez; Gor-
don White, v.p.; Edwaird McNiimee,
secjetary, and Herbert Berg, treas-
urer.
Weingarten Back at
Metro, Draws 'Bishop'
Hollywood, April 80.
First picture to be produced at
Metro by Larry Weingarten, fol-
lowing his recovery from a pro-
tracted Illness, will b« 'The Bishop
Misbehaves,' from play by Fred
Jackson.
Production Is elated to get Into
work within the next two weeks
with E. A. Dupont directing from
script by Monckton Hoffe and Leon
Gordon.
National First Runs
UNITED ARTISTS
'Los MlMrablQi,' United Art-
Itts, Detroit, May 2; Omaha,
Omaha, 3; Des Moines, Des U.,
8; Ballantlne, Toledo, 10;
State, Houston, 10; Aldlne,
Phlla., 11; Grand, Atlanta, 17.
'Richelieu,' State, Rochester,
3; Colonial, Wilmington, 8;
Poll, Bridgeport, 8; Btat^
Cleveland, 8; United Artist*,
Chi, 4; Palace, Waterbury, 8,
UNIVERSAL
'Frank enstein,' Lafayette,
Buff., May 2; Keith's, Balto.,
2; Indiana, Indpls., 2; Missouri,
St. L., 2; Fox, Detroit, 2; Par,
Denver, 2; Majestic, Houston,
2; Keith, Boston, 2; Rltz,
San Bernardino, 4; Majestic,
San Antonio, 4; Roxy, N. T„
10.
. COLUMBIA
'Party Wire,' Modern, Law-
rence, Mass., May 3; Orpheum,
St. Paul, 8; RIalto, Atlanta, 3;
Garde, New London, Conn., 4;
Mayfalr,- Miami, B.
'Air Hawks,' Rialto, Phoenix,
May 4; Varsity, Lincoln, Neb.,
10.
'Men of the Hour,' Strand,
Bklyn., May 9; Rialto, Phoenix,
26.
METRO
'Baby Face Harrington,' Cap,
N. Y., May 10; Broadway,
Portland, Ore., 18.
'Vagabond Lady,' Bijou, New
Haven, May 2; Majestic,
Bridgeport, 8; Cap; Charleston,
W. Va., 5; Poll, Waterbury,
Conn., 6; Fox, Washington, 10;
Empire, Montgomery, Ala., 21.
WARNER BROS.
'Black Fury,' Met, Houston,
May 2; Stanley, J. C, 3; Avon,
Utlca, 3; Capitol, Merlden, 8.
'G. Men,' Met, Boston, May 2;
Brandels, Omaha, 2; Strand,
Albany, 2; Warner, Worcester,
3; Orpheum, Seattle, 3; Earle,
Washington, 3.
'In Caliente,' Strand, Albany,
May 23; State, Raleigh, N. C,
23; Riviera, Blnghamton, N. T.,
24, Keith's, Cincinnati, 24.
PARAMOUNT
'Goin' to Town/ Par, N. Y.,
May 10; Fifth Ave., Seattle, 16;
Keith's, Dayton, 17; Great
Lakes, Buffalo, 18; Saenger,
New Orleans, 18; Majestic,
Dallas, 18; Palace, Columbus,
24; Majestic. San Antonio, 2B.
'Devil Is a Woman,' Par, N.
Y., May 3; Met, Boston, 10;
Fox, Atlanta, 10.
FOX
'$10 Raist,' Albee, B'klyn, 8.
IT'S 'PYGMALION' I
London, April 80.
Bernard Shaw's 'Pygmalion' la
under consideration for production
by Universal.
New Par Financial Setup Sees
Zukor Bec(HiHng Chairman of Bd.
Any Wall street move for John
B. Otterson, Brpl chieftain, to be-
come a Paramount executive Is held
to mean that the post of chairman
of the board Is being held open for
Adolph Zukor.
A. H. Fortington appears to be
named chairman of the new finance
committee. No indication so far as
to the possible makeup of the ex-
ecutive committee. The present
management stands to remain un-
disturbed for some time because,
despite any possible undercover un-
derstandings or moves, no single
group 30 far can muster a majority
of the new board.
A stockholders' meeting will be
held on May 16, at which time
merely perfunctory approval Is ex-
pected from the stockholders on
the amendment of the company's
charter, the naming of directors and
terms thereof, and to okay the un-
derwriting of the plan as agreed
to by Atlas Corp. and approved by
the court.
Atlas will have Lehman Bros.,
Hallgarten Co. and possibly the
Lawrence Stern Co., of Chicago, as
associates In such underwriting.
The amount to be underwritten Is
around $6,418,000. Atlas' fee in this
regard will be 1%, probably the
lowest fee ever for a similar un-
derwriting arrangement.
In the meantime, it has been
detemlned that the chance of Chas,
E. Richardson, former trustee, to
land an executive post In the com-
pany, such as financial v. p., has
diminished, although he will remain
as a member of the board.
Leake and Hllles
Opinion on the future statue of
Eugene W. Leake and Charles D.
Hilles Is divided among the finan-
cial powers. There Is strong op-
position against either remaining
with the company by certain down-
town forces.
The accounted change of front
by Adolph Zukor regarding Emanuel
Cohen's letout Is also disturbing
some. There Is strong authority
that Zukor la disclaiming responsi-
bility for letting Cohen out. The
studio question is a thorny situa-
tion with the reorganization factors
and It Is up constantly In conversa-
tlon.s with the management. Down-
town understanding Is that Zukor's
position at this time Is that his
actlon*ln letting Cohen out was due
to pressure from the tru.stees, Leake
and Hilles. Downtown factors are
inclined to jiccept this Zukor view.
Additionally to the studio situa-
tion, Paramount reorganization
forces face a fight among downtown
lawyers for the post of general
counsel to the company Alfred
Cook, of Cook, Nathan & Lehman,
and Arthur Ballantlne, of Root,
Clark, Buckner & Ballantlne, may
be likely candidates,
10foB.O.BITE
LOOKS STEADY
Washington, April 80.
Continuation of 10% a'dmlseioni
bite for another year seemed cer<
tain today (Tuesday) as Congress
began pondering new 'revenue meas-
ures. Must be specifically continued
by legislation if not to expire auto,
matlcally June 16.
Senate Finance Committee Is re-
ported to have decided to recom>
mend ' retention of all miscellaneous
excise taps imposed in 1932, but
some signs of rebellion are show-
ing- In the House Ways and Means
Committee. House members, how-
ever, have not mentioned box office
levy as one likely to be abandoned,
taking the same old view that It Is
painless- and produces handy reve-
nue.
PA'S FIGHT HAYS OKAY
IDEA FOR PRESS COPY
Hollywood, April 30.
Major studio press agents turned
down the proposition suggested by
the Hays office that all publicity
copy clear through the local office
here. This was done at the monthly
meeting of the p.a.'s at which
Lufton Wilkinson presided.
P.a.'B stated they were not in
sympathy with the Idea and would
fight the plan to the last ditch.
They felt this suggestion would put
publicity copy on the same footing
as stills, and that copy might be
censored on purity and other angle
prior to being cicai'ed, as well as
delaying its dissemination for *
long period,
•They also said It would be an
encroachment on their standing as
executives.
Hecht-MacArthur Await
A B.R. From Their 2 Pix
Before Ben Hecht and Charlie
MaoArthur go ahead on a fourth
picture, to be delivered to Par-
amount under this year's produclng-
releaslng contract, they will wait for
money to come in on 'Scoundrel'
and also. If and when It la released,
from the Savo picture, 'Once in »
Blue Moon.' The two pictures stand
Hecht-MacArthur and their backers
$476,000. 'Blue Moon' cost $307,000,
'The Scoundrel' under $176,000.
'Scoundrel' goes Into Radio City
Music UaJl tomorrow (Thursday)
'Blue Moon,' produced months ahead
of It, is still to be released.
Plana of the Hecht-MacArthur
combination Is to make « fourth
this year, starring Beatrice Llllle.
Too Many Tifcoters, Par
Gives Raft Air Pic
Hollywood, April 30.
With his current and next plcturs
written around an orchestra. Para-
mount has tossed out George Raft's
'Drum Beats,' also an ork picture,
figuring Raft needs a change.
Substituted Is 'The Du.ster,' com-
mercial aviation story.
Joe E. Brown's Tuner
Hollywood, April 30.
•Back to Broadway,' a musical,
win be next for Joe E. Brown at
Warners.
Tunea are being written by Kal-
mar and Ruby.
Imports Hold Over
Hollywood, April 30.
Margot Grahame, English Import,
has been given a termer by Radio
for her work In 'The Informer.'
Tala Birell's option has been
lifted by Columbia.
Stooges* Feature
Hollywood, April 30.
Howard, Fine and Howard have
been sTgnied by Columbia for an-
other series of eight shorts.
Knockabouts will also do one fpR-
ture.
CLAUDETTE ON 'VELVET'
Hollywood, April 30.
'National Velvet,' sweepstakes
yam, has been purchased by P.nr.T-
mount for Claudette Colbert.
Leo McCarey directs.
Wednesday, May 1, 1935
PICT
E S
VARIETY
2ND BRITISH FILM INVASION
GTP and Duovac Radio's Final Court
Drive Vs. A.T.&T., Erpi and W.E. on
In Wilmington; Sound Fdms Reviewed
Wilmington, April 30.
Damaerlng testimony to Crpl in
the Bult by General Talking Pic-
tures (DeForest), and the Duovac
company, against the electric, was
given today (Tuesday) by tv/o wit-
nesses for the plalntlfts, .David R.
Hochrelch and Joseph Stark. Hoch-
relch, v.p. and general manager of
the Byers Studios, electrical' tran-
scription outfit, testified that the
monopolistic practices ot Erpl
wrecked his old Vocafllm company.
Stark's testimony Intimated that
Erpl was Interfering with DeForest
equipment Installations.
There Is a suit pending In the
N. T. federal district court by Voca-
fllm against Erpl,
Btark is an oflflcer of the Inter-
national Variety Co., and also la
connected with General Talking
Pictures (DeForest).
Hochrelch told of his own eftorts
to make a deal with what he term-
ed the 'Big Five' pilcture producing
companies, back In 1929 or so, and
that he had contracted with Edu-
cational Pictures to purchase Voca-
fllm equipment, but that he was
compelled to release Educational
froni the contract. He said Erpl also
was making deals at the time with
these people and that because ot
(Continued on page 23)
26 WARNER PIX
FOR BRIT. PROD.
London, April 30.
Warner's Teddlngton studios will
completely give up production of
quota pictures and devote Itself to
regulation features, according to
Irving Asher, Just returned from
conference In Hollywood. Studio
apace will be expanded.
Hollywood, April 30.
With 26 pictures scheduled for
production abroad under Irving
Asher's supervision. Jack Warner
pulled out Saturday (27) for the
east, a few days later sailing for
London, where he will put the
schedule In working order.
During his three-week stay on
the Continent, he will survey the
foreign market and decide on what
personnel from the States Is needed
to turn out the product.
Warner will be back on the Coast
by June when the Warner-First
National sales convention Is held at
the Burbank studio.
Jack Wilk also sails Thursday (2)
going over on the same boat with
Warner, on a play scouting trip for
the Warners. He will visit Spain
and Italy.
Gable's taty' Balk,
SOvers Wants Out Too
Zanuck's Alaskan Vacash
Hollywood, April 30.
Accompanied by his wife and
family, Darryl Zanuck departed for
Seattle, where he boards a yacht for
a vacation on the Alaskan Island
Passage and perhaps some bear
hunting. He returns here June 9,
when production resumes at 20th
Century with 'Sing, Governor,
Sing.'
Another 20th Cent, voyager Is
Harry Brand, who, with his wife,
left here Tuesday (30) for Panama
and a week at the Canal Zone.
Rothaf el-Roxy Th.
Up Again; Bliuney
And Joe Schenck?
Possibility that Fox Film may be
considering the Roxy theatre, N. T.,
with an eye to a takeover. One ac
count links Fox Film's Interest as a
Joint venture with Joseph M,
Schenck.
A Loew angle also has shown up,
along with renewed talk concerning
the return of Roxy (S. L. Rothaf el)
to the theatre bearing his name.
A, C. Blumenthal and Schenck figure
In this Rothafel move, also, which
may Indicate that United Artists
may have a two-way entree Into the
Roxy theatre under consideration.
No definite deal is stated to be on
hand for the theatre by any of these
parties mentioned, although Inquiry
reveals that agents on behalf of
Rothafel are still pursuing the
property.
Sydney S. Cohen, associate of
Harry Arthur In the operation of
the Roxy theatre, Is connected with
one of the new bids which have
been made, but so far not made
public. He also la an adviser to the
bondholders In the situation.
Hollywood, April 30.
Two Metro players are balking on
the lot. Clark Gable refuses to go
Into 'Mutiny on the Bounty,' ard Sid
Silvers, after being pulled out of a
featured spot In 'Broadway Melody,'
Is asking for his release from his
writer-actor contract.
Gable claims that his part in
'Bounty' Is not for him. Slivers,
with Jack McGowan, worked on the
'Melody' script for three months
and was spotted In the picture in a
part second only to Jack Benny.
Last Wednesray Slivers was yanked
from the cast and Stuart Erwln
substituted. Silvers burned at the
switch, demanded that the studio
release him. Meanwhile studio Is
trying to explain the substitution,
have tlie writcr-cumic remain on
Uie lot.
STROMBERG'S 8 FOR
MG IN FOUR MONTHS
Hollywood, April 30.
Hunt Stromberg has eight pro
ductions in various stages of prep-
aration at Metro for the next four
months.
First feature to hit the stages will
be 'After the Thin Man,' to be dl
recte'd by W. S. Van Dyke with Wll
Ham Powell and Myrna Loy tops.
Stromberg Is currently setting dance
and production flash sequences for
'Great Ziegfeld,' with dramatic end
of the picture to start in the fall
Other six Stromberg productions
for Metro will be 'Ah Wilderness,
directed by Clarence Brown; 'Wife
vs. Secretary,' topped by Jean Har-
low, William Powell and Myrna
Loy; a Jeanette MacDonald-Nelsoh
Eddy fllmuslcal, 'Americans Can
Think, Too'; 'The Distaff Side,* and
two features to be directed by Sam
Zlmballst, 'Frat House,' and 'Three
Indelicate Ladles.'
BIP FQILOWS.GD Tbe-Honifed Pirn Trade Cnston
m I s. miht
British International's G.M.
Coming Over with Prod-
uct to Attract American
Interest — Also Planning
Hollywood-Elstree Talent
Exchange Idea
MAXWELL LATER
Of Press Books on Next Season's
Fix Being Abandoned; A Waste?
Par's 6 hto Work
London, April 80.
Arthur Dent, general manager of
British International, Is sailing for
New York May 8 to begin a hefty
BIP attack on Broadway. la bring-
ing the most recent BIP big fllme
with him Including 'Mlml' co-
starring Douglas Fairbanks, Jr. and
Gertrude Lawrence; 'Abdul the
Damned,' starring Fritz Kortner;
'Queen Elizabeth,' and 'Royal Cav-
alcade,' a screen history ol the life
of the British royal family.
Dent's arrival Is a sort of prelude
to the visit of John Maxwell, HIP'S
prez, who will follow In a fortnight.
A Broadway bouse will be taken
by Dent at which he will preview
his fllms for the trade and press,
company's future American policy
being Influenced by reactions of the
previews. Company la not at pres-
ent represented l:i the U. S,, al-
though at one time It was the big-
gest British company, operating in
the U. S., even having a Broadway
showcase (George M, Cohan thea-
tre).
After the previews Maxwell and
Dent win go to Hollywood to work
out some deals for American talent
to go over to England for the com-
pany's future productions. Several
actors and directors are already be-
ing negotiated with via cable.
BIP's theatre circuit at the pres-
ent time numbers 220 In England,
with Maxwell keenly Interested In a
study of American theatre condi-
tions, results of which be hopes to
apply abroad.
Gaumont - British pioneered an
American Invasion early this season,
and Is currently engaged In It, on
the same lines that. BIP Is now
essaying.
Hollywood, April 30.
Paramount is putting six pictures
into work within the next two weeks
as first activity since the new pro-
duction regime was Installed.
Pencilled for start are 'Peter Ibbet-
son,' 'Last Outpost,' 'Two for To-
night,' 'So Red the Rose,' 'Annapolis
Farewell' and 'Milky Way.'
McGuire Doubles Up
Hollywood, April 80.
William Anthony McGulre draws
the production reins on 'Dancing
for Love' at Metro In addition to
doing the associate trick on 'The
Great Ziegfeld.'
Clifton Webb set for 'Love.'
Schulberg-Kohn
May Also Become
V.P.'s at Columbia
Hollywood, April 30.
Ben P. Schulberg and Ralph A.
Kohn have signed for a year with
Columbia. The former will produce
a series of pictures during that pe-
riod, with Kohn to function in a
business executive capacity at the
plant.
Schulberg comes In on a salary
and percentage of profits on his
pictures. Both ex-Paramounteers
will probably be elected vice-presi-
dents of the company.
This is the first Coast studio ex-
perience for Kohn, whose only prior
film connections were with Para-
mount in the distribution and the-
atre departments.
GRAUMAN'S CHINESE
GOES DUALS MAY 9
Los Angeles, April 30.
Loew's State and Chinese will go
Into double bill policy May 9. Houses
originally scheduled do so on May
2, but Darryl Zanuck kicked Idea
over when found his 'Cardinal
Richelieu' was to be the first of the
double header attractions. Metro
also balked.
Finally Charles Skouras com-
promised by moving the double bill
start back a week with 'Richelieu'
being final on single 5111 plan and
'Pampas Moon' (Fox) with 'Casino
Murder Case' (Metro) starting the
bargain policy.
Fox Bid for Ostrer Holdings in G-B
On Again; Balcon Becomes Unit Prod.?
$1,500,000 Budget for MG
'B'way Melody' Is Top Cos
Hollywood, April 30.
Roy Del Ruth has drawn a bud-
get of approximately $1,B00,000 for
'Broadway Melody,' which he will
direct at Metro. '
Studio plans to use more people
In cast than In 'Ben-Hur.'
London, April 80.
Fox Is again dickering for the Os-
trer holdings in Qaumont-Brltlsh,
Understood that an offer of |6,000,-
000 has been made by Fox or Its rep-
resentatives for the stock.
The Ostrers have consistently
asked for $10,000,000, but from
sources close to them It Is learned
that they are ready to close for $7,-
500,000. That they will take less
than that figure, unless some unfor-
seen changes come along. Is not be-
lieved likely.
Meantime a number of further ex-
ecutive changes are understood Im-
minent In Gaumont-Brltlsh. Latest
report Is to the effect that Michael
Balcon will be relieved of hla dutleis
OS Joint studio head of Gaumont-
Brltlsh with Maurice Ostrer. He
would then. It Is understood, be ap-
pointed a unit production manager
and will make four pictures annu-
ally on his own.
This move wlU llkol^ m»an also
that Balcon would moT* hla activi-
ties to Gainsborough studios, a G-B
subsld. Gainsborough was formerly
owned by Balcon.
If this switch goes through, Mau-
rice Ostrer will retain sole charge of
production at the G-B Shepherd's
Bush studios.
Another late report here has It
that Charles Woolf has agreed to a
settlement of his contract with GB
and goes with Max Schacht, head ot
Independent British Distributors.
Schacht partially financed 'Abdul
the Damned' for Capitol Films,
which produces for British Interna-
tional release, making six super-
films annually on a cost basis of
about $350,000 each. Schacht was
formerly associated with Carl
Laemmle in purchasing an.lntoiest
in Ufa, German film concern.
Woolf's contract with GB is on a
basis of percentage of dl.stribution,
with $75,000 annual guarantee,
which netted him about $87,500 an-
nually during the past few years.
With the possible exception of
Columbia, year books on product
are to be a thing of the past. None
of the other majors Is getting out a
press book on 1935-36 season's sched-
ules this summer, ending a distribu-
tion custom that's as old as the
business Itself.
Many reasons for this In major
dlstrlb and advertising quarters In
support of the decision to drop the
publishing and circulation of the
program books, most of which
through the years have been elab-
orate pieces of work. Not the least
of these is the fact, that they are
costly, including expensive art work
and printing Jobs, usually in color,
plus general composition that ran
Into important money.
Average cost of getting out a year
book, together with circulation
among exhibitors and film- buyers,
has been $30,000. RKO Radio last
year put out the most elaborate
book yet devised. It cost around
$80,000 to produce and circulate.
Exhibi Never Liked 'Em
The exhibitor has always con-
tended that he had to pay for the
year books, with the cost being
passed on to him in the form of
film rentals or accessories. He haa
also frequently complained about
the money spent on press books
which now and then are rather
elaborate and overdone.
One difficulty with year books,
which also tends toward favoring
their elimination, is that no com-
pany can detail a whole season's
productions in advance. Year books
have never been able to name a full
program of titles. Many pictures
which are scheduled at convention
time, when the books are released,
are never produced at all or
switched around as to cast, director,
etc. Par has been taking care of
this situation through manuals pre-
pared periodically for the sales
force which outl'.ne ' pli^tures two .
months In advance. Par's year book
last summer gave titles on only 49
of the 64 l)lcture scheduled, leaving
IB unannounced entirely.
In dropping the year books, dls-
trlbs favor advertising the product
to the trade when release time nears
as a more beneflclal expenditure.
LE BARON'S 7 ON
NEW PAR DEAL
J Hollywood, April 30.
William *'Le Baron signatured
with Paramount for another year
last week. Deal has been hanging
(Ire for the past month.
Producer haa seven plctarc!^ on
his. schedule all slated for produc-
tion before October. Pictures ar
'Rose of the Rancho,' 'Renegades,*
Burns and Allen's 'The Plot Thick-
ens,' the next Mae West feature,
'Klondike,' a untitled W. C. Fields
picture and Jan Klepura's muolfial.
HENIGSON MOVES OVER
TO PAR AS PRODUCER
Hollywood, April 30.
Henry Hcnigson, lately resigned
from his producer berth at Uni-
versal, has signed a year's contract
with Paramount and will act as as-
sociate producer, and executive.
Draws first assignment on return
from a vacation this week.
CUT 'DEEAM' TO FIT
Hollywood, April 30.
Warners has cut the Max Reln-
hardt's 'Midsummer Night's Dream'
down to the desired roidshow foot-
age ot 12,200 feet.
Picture is being scored, with no
release details yet set.
6
VARIETY
P I € T U 11 E S
Wednesday, May 1, 1935
FIRST DIVISION-PATHE FUTURE TO BE
DEQDED AT TODAY'S (WED.) POWWOW
Expansion Moves, Financing, Production, Joe Brandt
and Lots of Other Things to Be Threshed Out
at Confab
Whether First Division stays local
or whether F. D. will expand Into a
national outflt, or whatever First
Division may do under Pathe com-
pany direction, is expected to be
determined today (Wednesday).
Among the first things to be settled
is what F. D. alms to do about
money claims against It by Pathe.
In consequence of the uncertainty
of the situation,' any production talk
from FirBt Division, active or in-
active, is Superfluous. Joe Brandt is
known to have made an inquiry into
"F. D. under the supervision of At-
torney Sam Spring. But nothing Is
known about the details of Brandt's
report.
Very likely President Kolbe and
Executive Vice-President Robert
Atkins, .of Pathe; will meet with
various parties to the situation to-
day, to come to a conclusion on the
whole business.
It is felt that the 'March of Time'
people will stick with the- Pathe
company Interests in any move to
be made regarding First Division
Also, it Is held hardly likely that
Pathe, under Kolbe and Atkins, will
consider putting any more money
into F. D. Already, it Is stated,
Pathe has around $350,000 in F. D,
Pathe Is stated to hold around 80%
of the F. D. stock as collateral for
this money. 'March of Time' -Inter-
ests hold the remaining 20% stock
interest.
Among the matters which Pathe
is figuring concerns certain con
tracts held by F, D. Individuals.
WARNERS EXTENDS GENE
RAYMOND'S PERSONALS
Pittsburgh, April 30.
As result of Gene Raymond's big
business at the Stanley last week,
screen actor's personal appearance
tour has been extended and he goes
into several other WB. spots at a
tilt In salary. He's In Cleveland
this week, then to Cincinnati, and
probably Washington and Balti-
more after thatr--
Raymond came to Pittsburgh di-
rect from the Coast for the Stajiley
booicing, Intending to go from here
to New York for a short vacation
and then return to Hollywood.
Doubtful now If he'll be back in pic-
tures before midsummer.
Hollywood, April 30
Nicholas S. Ludlngton, first v.p
of First Division Productions, and
Henry Hobart, in charge of produc
tion, leave in a few days for New
Tork to sit In on the formulation of
plans for a financial reorganization
dfF. D., following the Pathe purse
string tightening.
Decision to go east follows re-
ported orders from John Curtis
here to- halt all future production
plans and the giving of notices to
the few persons still on the payroll.
Understood that notices of quitting
are as of Mey 11, although Hobart
denies that any one is being dis-
charged.
Production halting process leaves
two Hoot Gibson pictures up in the
air.
Locally, First Division was ex-
pected to launch into the major
class following the clean-up of the
Gibson westerns, but current sltua'
tion has also jumbled the plans
which the company was supposed to
have for several names whose ser-
vices have been optioned under-
cover for pictures to follow the out-
door features. First Division has
also optioned services of several
writers and a number of stories
Whether or not the commitments
are to be taken up is indef.
Deal whereby" F. D. was to acquire
through purchase the Far West ex-
changes here and in San Francisco
owned by Sam Berkowltz and Mel
Hulling, went cold last week.
L. A. to N. Y.
KetU Gallian.
Gary Grant.
Austin Parker;
Bd Hatrlck.
Donald Ogden Stewart.
John Balderston.
W. P. Lipscomb.
Helen Ferguson.
John Nickolaus.
Laura La Flante.
Monckton Hotte.
Nicholas Ludlngton.
Henry Hobart.
li€e Tracy.
John E. Kennebeck.
Dorothy Tree.
Ben Koenlg.
Jack Fier.
There's a Limit
Complaint among film fans
agalnst'the English custom of
dropping everything to have
tea is against 'Man Who
Knew Too Much.' In this
British-made, a 10-minute
scene of shooting and killing
suddenly shifts to afternoon
tea.
A patron at the Fox, Brook-
lyn, squawked to the manager,
Zac Friedman, about this. He
wanted to. know what was the
Idea of cutting the picture and
demanded his money back.
Inside Stuff-Pictures
F.D.R.MaySet
Special Judge
For St. L Trial
N. Y. to L. A.
RADIO SPOTS HEPBURN
IN IHARY OF SCOTLAND'
Hollywood, April 30.
Katharine Hepburn will be
starred In 'Mary of Scotland,' the
Maxwell Anderson play -which Helen
Hayes did In New Tork and which
recently was acquired by Radio for
pictures. Script for the film will
be written by Dudley Nichols and
John Ford -will direct.
Miss Hepburn will do 'Mary' on
completion of her next, 'Alice
Adams,' based on the Booth Tark
ington story of the same title.
HARRIS SET AT IT
Hollywood, April 30
Universal will produce 'Sing Me a
Love Song' with Robert Harris as
associate producer on the picture
Harris' deal with studio called for
his services- on production in the
event the studio decided to make It
Yarn Is an original by him and had
him coupled as producer with the
option pickup at his discretion.
Kitty Carlisle.
Gary Cooper.
Bob Slsk.
Clifton Webb.
Peggy Wood.
Jock Whitney.
George Engels.
President Roosevelt has under
advisement the appointment of a
Federal Judge to conduct the St
Louis conspiracy trial against 'Pser,
Warner Bros, RKO Radio and In-
dividuals, but no indication Just
yet, who It will be, or when choice
will be made.
Federal Judge Davla, In the St.
Louis district has refused to sit In
this case. Attorneys, however, do
not believe the St. liouis case will
die because, of the unwillingness of
Judge Davis to sit and the delay
that has occurred.
Except for Ned B. Deplnet, in-
dividuals indicated have not as yet
pleaded. Deplnet pleaded 'not
guilty.'
.'SUZT' FOE FITZ
Hollywood, April 80.
First for George Fitzmaurlce un-
der his new termer' at Metro will be
a picturlzatlon of the Herbert Gor
man novel, 'Suzy.'
In addition to directing, be will
also work on the icreen treatment.
Amusement Issues Show hcrease
For 6th Straight Week on Averages
Unsuccessful In his- attempts to stop his opposition, Dietrich & Feld-
stein, from operating bank night at their theatre in San Fernando, Calif,;
John T. Rennle la Inaugurating the money giveaway In his Ronnie thea- -
tre there. Rennie succeeded In securing a cease and desist order against
D. & P. from the Los Angeles grief board, which was upheld by the
Code Authority following appeal. iSank nighters suspended the coin
stunt in September, but resumed it recently when In answer to their ap-
plication for an Injunction against stoppage of film, U. District Judge'
Paul J. McCormlck, sitting in L. A,, ruled that bank night was not inter-
state, and therefore not subject to NRA regulation.
Reactionary trend In common
stocks continued yesterday (Tues-
day), with most Amusements Join-
ing the procession. Further sensa-
tional spurts by Paramount liens
featured trading In bond market.
Paramount-Famous-Lasky 6s and
certificates of the same each made
new highs at 88, former sporting
a 3 -point advance and latter a gain
of 3%. Paramount-Publlx B%3 also
soared to new peaks at 90, up 3%
points, and certificates of these reg-
istered a fresh top at 89%, an ad-
vance of 3% points. New 193B highs
also were hung up by General The-
atre Equipment bonds and certifi-
cates,, the former at 11 and the lat-
ter at 10%. Warner Bros. 6s also
were firm at 66, up three-quarters.
Nearly all amusement Issues on
the big board closed yesterday with
losses. Exception was American
Seating, which rose to 6%, a quarter
away from the year's high. While
Eastman Kodak common continued
to decline on further profit-taking,
the preferred went up 2 points to
162.
Despite profit-taking in most
market tissues the last three trad-
ing days, last week the Amusement
group continued to forge ahead,
climbing to the highest levels In 16
months as measured by the aver-
ages for 12 stocks. The group
showed a gain of 0.64 of a point
at Monday's (29) close, which was
at 28%.
New Highs for Five
This strength was refiected by
the ability of five stocks in the
amusement classification to register
new 1935 highs and eight bonds to
touch new peak levels. The stocks,
their new tops and net changes
were: ISaetman Kodak common, 146,
up four points; Loew's common,
39%, oft three-eighths; , Madison
Square Garden, 7%, off a fourth;
Radio Preferred B, 47%, up four
and a half points; Westlnghouse,
43%, up flve-^elghths. Columbia
Broadcasting A and B issue-s v.-ent
Yesterday's Prices
Net
Salee. Hlgh.Low.Last.cbge.
300 Col. Plct... i2>A 41% U
lOOCon. Film.
400Eagt. K...140 188 138 -1%
1,000 Fox A lO^^ 10^ 10V&
12,400 Gen. El... 23Ti .23%— H
2,800 Loew SSH 87W 87%—%
6,000 Par. ctfs.. Vjk 8>/i 8)^— H
100 Pathe A... 8 8 » — H
6,000 RCA 0 5 B
4,900 Radio B... 47 4S1& 4CH — IM
800 RKO IH IH
800 W. B aV4 8 8—^4
CURB
800 Tech 10\i 19 19 —H
lOOTrnns-U .. 2H 2^1— H
BONDS
184.000 Gen. Th..Ml 9% 11 +114
1,000 Keith .... 77 77 77
C8.UUU Loew 104^ 104!4 104W
23,000 Par-F-Ii ..•88 86 88 +8
14,000 Do. ctfe..«88 8« 87% +31t
60,000 Par-Pub. .'BO 8714 89 +81,4
44,000 Do. ctf8..*89'^ 87 80 +8>4
10,000 w. B Ge 65% ce +%
• New 1935 hlBh.
After waiting three weeks trying to get a decision from the Music
Hail, N. Y., on 'Bride of Frankenstein,' this delay holding up a New
Tork first run booking. Universal yesterday morning (Tuesday) finally
got Its answer. It goes In the Roxy, N. Y., instead next week (10). The
Hall bad previously Indicated it would accept, the picture. Its manage-
ment stalling on a final decision in the thought that 'Bride' might prove
a welcome change In product for Its clientele. Meantime the Roxy had
been running a trailer announcing picture as coming; despite lack of ,
final confirmation of a booking from U.
RIalto also wanted It but the Hall had. the first turndown privilege.
That Ray Hall would become the new editor of Paramount News, suc-
ceeding A. J. Richard, and latter would head European activities of the
reel, as reported, is denied by Austin C. Keough, v.p. of the News.
Keough stated that Richard went to Europe at his request on business
matters concerning the reel but that he remains editor-in-chief and'
will return here the end of May In time for the sales convention.
Understood that Richard -went across to prepare the newsreel abroad
In the event of war, so that Par would be Insured of proper coverage.
Richard, an Emanuel Cohen appointee In Par, has no contract with Far.
Net earnings of Paramount-Publix Corp. in the first quarter that
would be available for interest and on new preferred to be Issued under
the reorganization Is estimated in Wall St. at $2,000,000 to $2,500,000, with
the likelihood that the earnings will be closer the latter figure. Among
other factors considered In reaching such a figure In the street Is the
widespread belief that theatre business thus far this year Is materially
better than a year ago. Exact figures will not be available until after
more figures comes In from various theatre operating subsidiaries.
The WIU Hays statement that the Hays organization w^s opposed to
all types of screen advertlsfhg was regarded by newspaper editors ijx
N. Y. attending the American Newspaper Publishers' annual meeting and
confab of advertisers as strictly a smoke screen for their edification.
Three years ago the plans of Paramount and Warner for a series of
shorts incorporating advertising by big Industrial firms were halted as
result of squawks from the dallies.
Action of Paramount directors approval and by the court In voting to make
the Atlas Co. the sole underwriter of securities to be Issued under the re-
organization plan reacted well In Wall street. Although it Is the first
time in financial history that an investing organization has directly par-
ticipated in the financing of an Industrial corporation, the Atlas Corp.
is held to be one of the most conservatlye and well managed, by thps*
in the street. arket action of the Hens and stock attested to tbls.
Brunt of recent severe fire law inspection appears to have been shoved
onto Brooklyn, N. Y., picture houses. Fire department inspectors work-
ing, under the authority of the Division of Public Assembly have been
notably severe in all fire inspections in recent weeks. In Brooklyn, on*
exhibitor suffered a cash fine that ran Into three figures for having *
Are door locked.
Ahead of her appearance at the Easter sunrise services at Hollywood,
Mary Plckford rehearsed her spiel at Recordings, Inc., and hod a dise
made of the speech. Newsreel photoga who caught Miss Plckford at tb»
services were dlsfiatlBfled with her delivery and discarded the oral stuff
for a dubbed version from the previously made record.
to new ask price highs at 82% and
32%, respectively.
The Hens, with their new highs
and net changes, Include: General
Theatre Equipment bonds, 10%, up
1% points; certificates of same,
10%, unchanged; Keith 6s, 77, up
1% points; Paramount-Famous-
Lasky 6s, 85%, up 7% points; cer-
tificates of the same, 86, up 6%
points; Paramount - Publlx 6%s,
87%, up 6% points; certificates of
these, 87, upi 6% points; and Para-
mount-Broadway 5%8, certificates,
53%, of£ three-eighths.
While more big board common
stocks finished Monday with losses
rather than gains, the amusements
never fell below 27 In the averages,
which was only fractionally below
the previous week's closing level.
The peak of 29% was the highest
point reached by this group since
the big upsurge In 1933. It even
exceeded the top levels early In
1934. The move was made on the
greatest volume for this group since
early last December. It marked the
(Continued on page 23)
Hays office Is compiling booklet of data on the picture Industry In
response to demand by studios, deluged with requests for facts »hd
figures by universities and colleges all over the country. Due to th*
spread of courses on motion picture appreciation at seats of learning,
subject has become a popular one with the studes.
Although RKO Radio Isn't keen ab<:>ut releasing 'Becky Sharp' in th*
face of summer weather, company will deliver the picture under this
year's contracts. Date set Is May 19. Its production cost has. hit
$950,000 and will go considerably more when prints have to be madci:
Being Technicolor, printing costs arc more.
Sameness In personality and looks between Grace Bradley and Iris
Adrian, is given as Paramount's reason for not picking up the latter
player's option. Miss Adrian, brought west from Broadway six months
ago, has be^n In four pictures. Miss Bradley has been at the studio two
years. Similarity has Just been discovered.
Paramount put 'The Devil Is a Woman,' Marlene Dietrich starrer,
before the cameras after the picture was purity-sealed by Joe Breen and
passed by the New York and Kansas censorship boards. Retake Involves
a brief sequence. Revision was ordered by the home oflflce. It opens at
the Broadway Par this Friday (3).
Metro changed the title of 'Public Enemy No. 2,' its Fed cop entry,
to 'Baby Face Harrington,' for fear It might be confused with another
Metro release, 'Public Hero No. 1.' 'Harrington' is being rushed out,
with picture scheduled for the Cap, N. Y., and other first runs Fri-
day (10).
With 'G Men' set, Warners will follow with another story glorifying
the Departnient of Justice. Film will be 'Special Agent,' a story written
by Al Cohn and Leslie Mason which went on the shelf In favor of 'O
Men.'
First Issue of Joe Burstyn's Yiddish newsreel, made In New York for
once-monthly release via Worlklno, Is completed and contains a sequenca
showing the Hebrew Actors' Union tryouts, never before seen by the
public.
With a heavy overhead already piled against It, Radio for a whila
debated whether or not to continue with 'Last Days of Pompeii.' How^
ever, picture Is set for a production start May 6, with Ernest B. Shoed-'
sack directing and Merian C. Cooper supervising.
Lioew's is going ahead building its proposed theatres In Chicago ad
exhibitors continue to refuse any Metro-Goldwyn overtures. Dave Lynch
has been in Chi constantly for Loew's, looking over sites.
Eastman Kodak Is conservative about the new color process, but th«
Inside la that the engineers feel reasonably certain of bringing in tte
device In a form to permit unlimited prints to be made for commercial
use. At present the film Is limited to the 16 mm. amateur cameras, with
the demand for film far in excess of the present capacity. Bald to give
(Continued on page 11)
PICTURES
FOX-MET CASH BIDS TODAY
F-WC Balk at the Baiboa Theatre
Aflegedly Another Code Stall Move
Protest of Fox-West Coast rep-
resentatives against the Balboa the-
atre (Loa Angeles) price-clearance
situation, which resulted In calUngr
a special Film Code Authority meet-
ing for today (Wednesday) Is Just
another obstructionist move In the
opinion of some codlsts and nu-
merous It. A. exhibitors.
Feeling of these -C. A. members
and exhlbs la that F-WC •will ex-
ert every effort to prevent the L. A.
zoning and clearance schedule,
adopted with reservations last week,
from going into effect until the fate
of the Blue Eagle Is determined.
Full cognizance of the fact that the
Film Code will cease to exist after
June unless <J!ongres8 votes to ex-
tend It', l3 being taken by Fox-West
Coasters, according to some code
members.
Some four or Ave meetings be-
sides innumerable committee ses-
sions have been held since Pox-
West Coast flrst protested some
phases of the previously adopted
Li.A. schedule early this year. Even
after an open meeting to hear all
representatives from the L. A. area,
the legal and other representatives
of F-WC In Nw Tork on this sched-
ule squawked after the final okay
was placed on the revised lineup
for Lios Angeles last Tuesday (23).
The Balboa, In which Harry Ar-
thur, Fanchon & Marco and Indies
hold interests, Is rated an impor-
tant L. A. suburban situation. Ar-
thur claims that his admission price
was switched on March 31 and feels
that the clearance for this bouse Is
no more out of line than that prev-
alent at several theatres operated
by F-WC.
Protests of the Fox-West Coast
operators since the flrst of the year
have prolonged consideration until
now the effective date of the new
Z-C sked Is fixed for May 16.
Whether or not the F-WC repre-
sentatives will gain further post-
ponement of the effective date prob-
ably will ba determined In a large
measure by the actions at the
special confab today (1).
C. A. offllclals say that the ses-
sion today will not interfere with
the L. A. schedule going into ef-
fect May 16. Copy of the approved
sked has been sent to the L. A.
board so that it can be set up into
operation on the scheduled date.
But even in the face of this, skep-
tical C. A. members and Indle ex-
hibitors believe further delay con-
fronts the Ii. A. schedule until late
June or until the life of the Blue
Kagle Is ofllclally prolonged.
Los Angeles, April 80.
Witliout awaiting the approval of
the U. S. District Court and the de-
termination whether the, new sched-
ule conforms to government's con-
sent decree, the Los Angeles zon-
ing-clearance board meets today
(Tuesday) to order the long de-
layed setup Into effect before May
15.
Exhibitors believe that the Fed-
eral decree supersedes zoning-clear-
ance schedule and, unless evidence
of conspiracy is proved after plan
is effective, it's not mandatory to
get court's approval.
O'Donnell Closes Pooling
Deals in Texas, N. Mexico
Los Angeles, April 30.
Bob O'Donnell, general manager,
and John Moroney, legal chief of the
Interstate circuit and Texas Con-
solidated Theatres, have returned to
Dallas, after spending several days
here last week.
Pair came here after closing for
two theatre pooling operations, one
In Galveston and the other In Albu-
querque, N, M. In the Texas deal,
Martini, Dixie and Key, operated by
A. Martini, have been pooled with
Texas Cons. 'a Queen and Tremont
Alburquerque houses pooled are the
Kino, Mesa and Rio, oper.ated by the
BechachI Interests, with Texas
Cons.'.s Sunshine, Mlsislon und Chief.
Former deal went Into rffect April
19, Latter atarts May 1.
How It's Done
Hollywood, A^ril 30.
Columbia quibbled for sev>
eral days on a cast name for
Michael Bartlett, opera singer,
in the new Orace Moore pic-
ture, 'Love Mo Forever.'
Then someone had a great
Idea — he'll be billed as
Michael Bartlett.
KANS.-MO.-IOWA
EXEMPTION
PLEA
Washington, April 30.
Plea that 20 film houses In Kan-
sas, Missouri and Iowa be exempted
from labor clauses of the Industry
code Is slated for hearing before the
Kansas compliance director at To-
peka on May 6.
Appeal by Glen W. Dickinson,
president of Glen W. Dickinson
Theatre, Inc., Dickinson Invest-
ment Co. and Kaw Valley City
Theatres, Inc., is the most impor-
tant attempt to duck wage and hour
requirements so far encountered.
Houses for which waiver is asked
are:
Dickinson, Belolt, Kan.; Dickin-
son, Hiawatha, Kan.; Dickinson and
Cozy, Junction City, Kan.; "Booth,
Independence Kan.; Dickinson and
Varsity, Lawrence, Kan.; Dickinson
and Wareham, Manhattan, Kan.;
Dickinson, Osage City, Kan.; Dick-
inson, Osawatomle, Kan.; Dickin-
son, Paola, Kan.; Uptown, Parsons,
Kan.; Dickinson, Ellsworth, Kan.;
Dickinson, ChllHcothe, Mo.; Dickin-
son, Fayette, Mo.; Dickinson, Mar-
celine. Mo.; Dickinson, Slater Mo.;
Dickinson, Creston, la., and Dick-
inson, Great Bend, Kan.
13 MORE IN MAY, JUNE
WINDS UP FOX THIS YR.
Thirteen plx skedded for release
this month and in June will com-
plete the Fox program for 1934-35.
All have been completed with the
exception of 'Orchids to You,'
'Curley Top,' 'Hardpack Harrlgan'
and 'Lord's Referee.'
Truthful Picketing OK,
But No B. 0. Interference
Rochester, N. Y., April 30.
Injunction obtained by the Holly-
wood theatre against three unions
merely restrains pickets from con-
gregating to interfere with partons'
entrance and from carrying signs
misrepresenting the truth. Allied
Building Trades Is permitted to
plcftct the house on its claim that
non-union labor was used In re-
modeling It.
Supreme Court Justice Clyde W,
Knapp Issued the Injunction on the
plea of Arthur G. Stevenson, opera-
tor. No outside labor Is employed
In running the theatre because
Stevenson's son, Donald, Is a
licensed machine operator. Central
Trades and Labor Council and Mo-
tion Picture Operators local, also
named In the Injunction, are not
involved In the picketing,
Jr. Orph. Washup
Hollywood, April 30.
Junior Orpheum Is In final wa.'ih-
iip with the paym'>nt of |13,S00 to
creditors.
Federal Court now iias^pu on Its
rr-firo-anization yAn,T\.
.F
OF
All Financial OfiFers for N.Y.
Theatre Chain Must Be
Filed Today (Wednes.
day), Court Rules —
Greenfield the Middle-
Man for Fox?
SEE EARLY DECISION
The Fox Metropolitan Theatres
(over 80 In the N. T. area) reorgan-
lzat;lon Is still wide open.
Those who wish to make cash
bids for control of the Fox Met
theatres must appear before Fed-
eral Judge Julian Mack'.thia morn-
ing (Wed.) at the N. Y. County
Lawyers' Association building, 14
Vesey street, N. T. Apparently the
court has decided to clean up the
matter. Today's (Wednesday) ses-
sion Is expected to be the final day
of hearing on reorganization, prior
to oral arguments to be made later
by presently contending Interests.
Landlords will have their say-so
this morning also.
Only the court may know where
the current reorganization fuss on
Fox Met Is heading. Practically the
entire trade Is Involved, directly or
Indirectly, through testimony which
is being given at the hearings be-
fore Federal Judge Julian Mack in
N. Y. William Fox, himself, ap-
pears to be a certain entry in the
competitive race for control. Para-
mount and Warnera are also men-
tioned. United Artists, Kelth-Al-
bee- Orpheum are assured principals
In the present situation. Fox Film
is In the picture because of Its film
franchise. Columbia and Universal
alone, among the major companies
stand aloof, aa yet Loew is also
mentioned whlsperlngly aa having
some concern about Fox Met
Albert M. Greenfleld'a association
with William Fox, not only aa vot-
ing trustees In Bankers Securities
Corp. of Philadelphia, but In other
ventures, givea rise to persistent
belief that the former film magnate,
if not seen presently in the picture,
will In time ahow tip aa a directly
Involved principal. Testimony by
Greenfield la contrarx to auch be-
lief.
The B:S.C. Is the company which
offers to lend Fabian tS50,000 of the
$1,000,000 In cash which Fabian
would put up on his offer for Fox
Metropolitan control.
Fabian, asked by Attorney Wil-
liam Sainton, of Beekman, Bogue &
Clark, attorneys for the Fox Met
noteholders, whether he will guar-
anty to keep the operating costs of
the Fox Met group, aa a unit, to
3'/4% of the gross, agreed. Also,
that if the operating c^-ts exceed
this percentage, Fabian agrees to
Code Budget for 1935 Set i
By NRA, Provided Film Code Stays
Nothing Else to Do
Detroit, April 80.
Club women of this city are
launching a 'better films' board.
Detroit Federation of Women's
Clubs, which Includes all clubs
in town, having nothing much
else to do, have turned their
attention to the film problem.
Plan is to divide the town
Into sections. Members will
visit the neighborhood theatres
and report on picture shown.
BANK NIGHI^'
GROWTH IN N.Y.
Growth of bank nights at neigh-
borhood houses In many parts of
the greater New York area is pre-
senting a tough problem for the Blue
Eagle. While the Code is definitely
against such freak nights as a
means of drumming up business, It
takes the protest of a competitor to
bring the evil before the NRA for
official action.
With competing theatres going In
for the same bank night Idea rather
than protesting to the local griev-
ance board, and with even eome of
the larger circuits inaugurating the
Idea, the chances for the C. A. being
able to stamp out this form of
lottery are slim.
Even the recent ruling of the so-
licitor of the U. S. post office that
the bank night idea was a violation
of the federal postal regulations is
not regarded by codlsts as helping
much in New York. Effectiveness
of this postal regulation depends on
regulation through the malls, which
means newspaper advertising. In
most Instances, the N. Y. nabes do
not employ newspaper ads to bally
their bank nights. In other sections
of the country, this post office rul-
ing has started to curb the popu-
larity of these lotteries.
The bank night idea in the south
In past months became bo wide-
spread that at least one state legis-
lature talked of a tax on theatres
using gift and bank nighta.
make up the excess or consider
failure to do so a violation of a deal
which may be made with him.
Ealnton's questions are purely for
the guidance of the noteholders'
committee and form suggestive
points In the ' entire procedure.
Fabian testifies he figures operating
costs can be reduced under his
operation substantially, because he
plans unit operation of the thing as
a whole, and suggests hta own
(Continued on page 54)
Chi Going Wiife Open on Duals,
Giveaways and Dime Admisaons
Chicago, April 30.
Exhlbs and exchanges agree that
double features are now Inevitable.
Last Friday (26) a double feature
hit the loop at the B.&K. Garrlck,
'Man of Aran' (GB) and 'One New
York NIghf (MG), the flrst double
bill In Chicago In three years and
the flrst twin feature ever to be
spotted on a loop screen. 'Aran'
ran eight weeks at the Playhousi
and Is being advertised as the pic-
ture which ran 29 weeks. In New
York. B.&K. la playing a shorter
version but It's making the Industry
in Chicago plenty restless because
of the ad treatment
Double features are considerf^d In-
evitable because dishes and other
elvpavvays have already lost their
pmif^h. Kvpn whore Vltrhonwnrp
draws 'em. It's only on the gift nltes,
and they stay away the rest of the
week. Exhibitors admit they
brought this condition about them-
selves.
Dime admissions are just around
the corner due to the court suits
now being waged by the Astor and
Public theatres against Balaban &
KsLtz, other circuits and the ex-
changee. B.ftK. and the exchanges
have almost come to terras with the
Astor theatre outside of court with
the banle of the agreement being the
okaying of lOo ducats. If and when
the Astor wins Its cUee It will mean
10c houses In at least IS apota In
Chicago, particularly In the Harlem
belt, the Madison and Halatead seo-
tlon and the south State street dla-
trlPt.
Washington, April 30.
Administrative budget of $359,-
576.01 for 1935 was approved by the
National Recovery Administration
last week, giving Film Code Author-
ity permission to proceed with cur-
rent year assessments.
Because of the chance that Con-
gress win not come through with
law extending the N.I.R.A., Recovery
Board conditioned Its order of ap-
proval, stipulating that not more
than $171,197.77 may be spent before
June 16, when the existing act
lapses, and Initial levies shall be for
only halt the annual rate.
Exhibitor assessment plan, based
on population, capacity of houses
and run, was pked as originally pro-
posed and as revised late last year.
Provides for bills from $5 to $60 for
the flrst half year.
Alternative method of contribu-
tion was specified for producer-
distributors following complaints
that the system devised last year
is unfair. Companies' may kick in
either by paying lump sums ac-
cording to classifications based on
business volume, or may pay a per-
centage determined by 1934 grosses.
Half of '34
Slicing 1934 figures in half, the
Recovery Board repeated approval
of the assessment plan embodying
14 cla.<ises with fees running from
$60 to $11,500 for the half-year,
specifying that if indies and small
companies doing less than $500,000
worth of biz pay more than $9,000,
the excess must be rebated. Other
method allows producers and dis-
tributors to contribute %% of their
last year's revenues, making total
annual assessment on this basis
y*%.
The Idea of having dlstrlbs pro-
portion the producer assessments
was retained with the provision that
producers may pay either directly
to the C. A. or to the distributor
who handles his plx. In the latter
case, dlstrlb la responsible to cod-
lsts. Total assessment Is to be
divided according to the ratio be-
tween producers' revenue and dls«
trlb's gross receipts.
Any complaints of undue hard-
ship must be examined by the Code
Authority and adjusted, subject to
okay of the government, while any
excess receipts from either division
shall be credited to the group over-
paying. No bills may be levied
for the period after June 16 until
Congress has extended the law and
the NRA has given permission.
Administrative order becomes ef-
fective May 9 unless countermanded
because of kicks from the Indnsti-y.
N.Y. Rialto's Finale Pic
Day-Date wiith Mayfair
Arthur Mayer's swan song at his
RIalto on Broadway, which becomes
razed May 16, will be a day-and-
date booking with Walter Reade'a
Moyfalr, five blocks up the street
both playing 'Mark of the Vampire'
simultaneously, Reade had this
Metro filcker flrst but when Mayer
couldn't land U's 'Bride of Franken-
stein,' the day-date booking was ef-
fected. It opens today (Wednes-
day).
'Frankenstein' goes Into R. C.
Music Hall May 17, following 'The
Informer' (Radio). Tomorrow at the
Hall starts Paramount's 'The
Scoundrel.' The Roxy also wanted
•Frankle' but the Hall has first call
on U plx under its contract.
Crisp in 'Mutiny'
Hollywood, April 30.
Metro has tabbed Donald Crisp
for a spot in 'Mutiny on the Bounty.'
Irving Thalberg production which
Frank Lloyd la directing.
Aa a result. Crisp has been
forced to postpone his sailing to
Hawaii and the South .Seas until
the first part of July, Player figures
to cross the Paciflo on a four-month
orulse In hla 100-foot .schooner, ac-
companied by Mrs. Crisp (Jane
Murfln.)
VARltyiY
PICT
E GROSSES
Wednesday, May 1, 1935
Biz lift Gives 'Private Worlds
19G, L A. Par; 'Frankenstein at
Pan Good $6,000; '€-Men Is Rosy
TACOMA IS ROSY
'Wadding Night' Getting Fair |2,500,
But Othara Okay
los Angeles, April 30.
(Best Exploitation: Clilnese, State)
Trade perked considerably cur-
rent week with Paramount In the
vanguard so far as take was con-
cerned with 'Private Worlds' geared
to hit an easy $19,000. Warner's
Hollywood and RKO also going
alone at rapid pace with 'G-Men,'
■while State and Chinese had no
rosy path with 'West Point of the
Air,' quite a disappointment.
'Frankenstein' in holdover at
Pantages is oke, but not great, still
doing more than twice the business
house gets on initial week of aver-
age attraction, however.
Two moveovers from other houses,
the Downtown doing fair with
•Gold Diggers of 1936,' while United
Artists not so forte with 'Reckless.'
which shifted from the State. 'Van-
essa' at Fow Star Is In the oke
class and will show a very healthy
figure, probably lingering for three
Btanzas.
Though State and Chinese were
tops on exploitation for the week it
meant nothing to both houses,
which wound up In the red with
' -West Point of the Air.' Utilized
all radio stations in Los Angeles
area with announcements on the at-
traction as well as tielng In with
the Examiner and Evisning Record-
Herald on a Junior Blrdmen angle.
Estimates for This Week
Chinese (Grauman) (2,028; 30-40-
BB)— 'West Point' (MG). Wallace
Beery means nothing in this one.
house will do a very bad $4,B00 at
most. Last week 'Reckless' (MG).
Just as calculated, week was not so
hotsy and came a bit under esti-
mate for a seven- day stay getting
just over $7,000.
Downtown' (WB) (1,800; 2B-30-40)
—'Gold Dfggers' (WB>. Much
healthier. tha;n house usually gets
with double bill, headed for around
$3,800. Last week 'Strangers AH'
(Radio) and 'Love You Always'
(Col) were a smallpox combination
for house, which did short of $1,800;
brutal.
Filmarte (Relsenfeld) (900; 40-50)
—'Heart Calling' (GB) (2d week).
Just Grabbing loose ends, which
will run to around $1,100. Last
week very big In 'tapering off at the
13,000 mark.
Four Star (Fox) (900; 30-35)—
•Vanessa' (MG). Montgomery
Hayes combo make this one hit
close to $4,000 mark for first week;
fine. Last week 'Scarlet Pimpernel'
(UA). Fifth week for Import was
plenty oke at $2,100.
- Hollywood (WB) (1,800; 25-30-
40)— 'G-Men' (WB). Started oft at
very good pace with trade mounting
dally and headed for an easy $9,500.
Lasf week 'Gold Diggers' (WB).
Stuck for eight days to much dis-
appointment at $8,100.
Pantages (Pan) (2,700; 25-40)-
•Frankensteln' (U) (2nd week)
Letdown from first week, but better
than average holdover; will come
home with around $6,300. Last
week started oft like whirlwind but
tapered down toward end to $10,000,
which, however, tremendous for
house.
Paramount (Partmar) (3,595; 30
40-55)— 'Private Worlds' (Par) and
utage show. Claudette Colbert
seems to be natural for the local
b.o. and Wanger pic a cinch for
$19,000, even without stage attrac-
tion help. Holds. Last Week 'Stolen
Harmony' (Par). Came through to
the dot, hitting the predicted
$18,000.
RKO (2,950; 25-35-55-66)— 'G
Men' (WB). Folks going for this
one in great style, which necessi-
tated a mldnlte frolic on Saturday.
Will have a corking good . take of
$11,500. Last week 'Gold Diggers'
(WB). In for eight days and oke
with $9,300.
State (Loew-Fox) (2,024; 30-40
55)— 'West Point' (MG). Though
doing better than Chinese, It Is very
weak; house will be lucky to hit
$0,200. Last week 'Reckless' (MG)
Not the b.o. cyclone Metro thought,
but showed profit at $9,300.
United Artis'.s (Fox-UA) (2,100
25 - 30 - 40-55) — 'Reckless' (MG)
Move from the State not so help-
ful for house; Harlow-Powell pic
a headache with $2,200. Last week
'Love In Bloom' (Par) and 'Small
World' (Pox). Just had to take
the strollers In that neck of
Broadway, of whom there are not
flo many; wound up with a weak
$2,400.
Speed Up Tarzan
Hollywood, April 30.
In readying the next Tarzan fea
ture, Metro Is figuring on a six week
production schedule for the picture,
which Phil Goldstone will produce.
Last Tarzan tree-Jumper made by
Metro in 1933 was In production
over a period of more than .six
months.
'WEST POINT' $7,000
Birmingham Okay — 'Sweet Musi ,'
$3,000, Empire.
Birmingham, April 80. ^
( est Exploitation: Alabama)
Saturday midnight shows are
getting to be the rage and even the
nabes are taking the habit. Busi-
ness at these performances are
nothing to set the woods on fire but
probably get a few extra dollars.
Best this week appears to be
'West Point' backed by nice bally-
hoo and Wallace Beery. Airplane
flying over town pulling a elgn
trailer advertising the show waa
used along with dodgers and what
nots.
Estimates for This Week
Alabama (Wllby) (2,860; 30-35-
40)— 'West Point of Air (MG). Off
to good start and may do close to
$7,000. Last week 'Reckless' (MG)
failed to excite, getting around
$5,760.
RiU (Wllby) (1,600; 25-30)—
'Folles Bergere' (UA). Around $2,-
600. Last week 'Ruggles of Red
Gap* (Par) $3,000.
Empire (Acme) (1,100; 25)—
'Sweet Music' (WB). In proportion
to other houses this one will prob-
ably be up around the top, $3,000
Last week 'Woman in Red* (FN)
around $1,900, light.
Strand (Wllby) (800; 26)— 'It's a
Small World' (Fox) and 'I Give My
Love.' Not over $1,600, light. Last
week 'Casino Murder Case' (MG)
and 'Wicked Woman' (MQ) on split
$1,600.
Pantages (Wllby) (1.860; .26-30)—
Four Hours to Kill' (Par) and
vaude $1,800, light Indeed. Last
week 'Good Fairy' (U) and vaude-
ville $2,000.
Tacoma, April 80.<
Prices moved up to 40c. top at
Music Box with vaudfllm policy,
Rialto has Koib and Dill road show,
with 'The Beat Man Wins' at two-
bits top, and getting some dough,
too.
No special exploitation in burg
this week. Music Box has 'Gold
Diggers of 1936' and a nice cam-
paign, but nothing extraordinary.
Estimates for Thia Week
Blue Mouse (Hamrlck) (700; 16-
25-36)— 'The Wedding Nlghf (UA).
With Cooper and Sten In lights,
house is headed tor slow $2,600.
Last week, 'Mississippi' (Par), de-
livered 12,700, okay.
usio Box CHamrlck) (1,400; 26-
3B.401— 'Gold Diggers of 1935' (WB)
and sUgeahow. Dick Powell get-
ting press breaks and okay $4,600 Is
anticipated. Last week, 'Star of
Midnight' (Radio) and vaude got
$5,200, big.
Boxy (J-vH) (1,300; 25-36)— 'The
Shadow ot Doubt' (MG) and 'Vanes-
sa* (MQ), split. Heading for nice
$3,800. Last week, 'After Office
Hours' (MQ), 14,000, good.
ITS SPRINGTIME
IN WASHINGTON
Prov. Peppy; 'Private Worldsl'ine
$9,200; 'Richelieu BuOding to Oke IIG
Denver's Big Biz
Nets 3 Holdovers;
'Richelieu $4,500
Denver, April 30.
(Best Exploitation; Orpheum)
Three films -will be held over here
next week. .'Richelieu' will stay at
the Aladdin for a second week, 'Star
Qf Midnight' wJU cling to the Or-
pheum, and 'Naughty Marietta' will
move from the Denver around the
comer to the Broadway.
All three doing steady business
and registered hold-out biz over the
week-end. 'Private Worlds,' on its
last seven days of a 10-day stay at
Denhamr did fine and might have
been held over also, but, with stage
show booked In, Impossible to
switch.
President's radio talk Sunday
night was big blow to theatres here,
cutting all grosses way down.
Orpheum tied in with Armour &
Co. for a lobby display, since
Ginger Rogers wa^ featured with
the 'Meal of the Month,' bn.'ildes
being the star in the film at the
Orpheum.
Estimates for This Week
Aladdin (Huffman) (1,500; 25-35-
50-60)— 'Richelieu' (UA). Splendid
biz at $4,500 and hanging on. T^a-st
week 'Man's a Man' (Fox) drew
above averalge for westerns, doing
$1,750 on the week.
Broadway (Huffman) (1,600; 25-
40) — 'Transient Lady' (U) and
'Rendezvous at Midnight' (U)
double bin. Just fair at $1,200. Last
week 'Straight from Heart' (U) and
'Gold Diggers' (WB), split, did
some better, $1,760.
Deriham (Cooper) (1,500; 25-35-
50)— 'Private Worlds' (Par), llnish-
ing a 10-day run at $6,000, could
have held, but stage show booked
in and uncallable. Last week 'Hold
'Em Yale' (Par) and 'Private
Worlds' (Par), split, did $5,000, with
latter, starting a 10 -day run, doing
the lion's share.
Denver (Huffman) (2,500; 25-35-
60) — 'Marietta' (MG) and stage
show. Cinch for $9,000 and one
more week. Last week 'Reckless*
(MG) did 25% above average, clos-
ing with $7,500.
Orpheum (RKO)— 'Star of Mid-
night' (Radio) also sockeroo at
$8,500 and will be held. L,ast week
'Green Gables' (Radio) did $6,500,
above average. Matinees fine, with
nights oft.
Paramount (Iluftman) (2,000; 25-
35-50)— 'Mister Dynamite' (U). Too
much competition for this one;
weak at $2,000. Last week 'Princess
O'Hara' (U) only fair, closing with
?3,500,
Washington, April 30.
(Best Exploitation: Fox)
Shows playing , the Capital this
week ai% not as bad as the figures
might Indicate, but first real spring
weather kept patrons outdoors over
the week-end for a bum box-oflBce
beginning.
Loew's Fox on last show tonight
(Tuesday) presented extra 46 min-
utes of fun with popular radio
broadcast airing from stage and
Gertrude Nelsen as 'guest artist.'
Estimates for This Week
Fox (Loew) (8,434.; 25-36-60)—
'New York Night' (Par) and vaude.
Press only fair and weather blamed
for light $18,000. Last week 'Four
Hours' (Par) drew nice $21,000.
Earle (WB) (2,424; 25-35-40-60)
— 'Private Worlds' (Par) and vaude.
Claudette Colbert figured big pull
Wit so-so stage revue brings it
down to low $16,500. Last week
'Into Your Dance* (WB) did well
with $20,000.
Palace (Loew's) (2,363; 26-35-60)
—'Reckless' (MG) (2d wk). Mild at
estimated $7,000. Last week big
$18,000:
Keith's (RKO) (1,830; 25-35-60)
-•Thunder In Bast' (UA). Pretty
good $4,600 on flve-day run.
'Frankenstein' (U) opening tomor-
row (Wed). Last week 'Star Mid-
night* (Radio) held up rather well,
holdover for fair $7,600.
Metropolitan (WB), (1.86il; 25-40)
—'Death Flies, East' (Col).. Doing
very well with mystery, fans, a big
$3,800. Last ' week 'Unwelcome
Stranger* (Col), oke $3,000.
Columbia (Loew's) (1,263; 25-40)
—'$10 Raise* (FN). Doing poorly
at about $2,600. Last week 'All
King's Horses' (t'ar), got by with,
bare $8,000.
Belasco (Radln) (800; 25-36-60)
60)— 'Iron Duke' (QB) (2d wk).
Falling off to about $2,000. Last
week a huge $4,600.
life Begins/ 'Scandals'
Both Nicely in Lincoln
Lincoln, April 80,
(Best Exploitation: Stuart)
"Life Begins at 40' is the basis of
glad hosannas in this post-Easter
week at the Stuart. Indications
point to Its easing over $4,000 very
easily before the end of the seven
day stretch. House In stunting for
the pic had live pigs In the lobby
and conducted hog calling contests
as a buildup.
•Scandals' was a surprlser when
the b.o. opened and haa been doing
well ever since. The Lincoln, which
houses it. has been batting plenty
strong for months now. Over at
the Orph. Gene Gory's crazy band
on the stage and 'Love In Bloom
fairly rained money for three days.
The Varsity closed with end of biz
Thursday (25) and will remain
shuttered for nearly a month of
cooling system Installation. It's the
first dark house here In nearly a
year.
Estimates for This Week
Colonial (LTC) (750; 10-15)—
'Texas Jack' (Indie). 'Death Stalks
at Midnight' (Indie) and 'McFad
den's Plats* (Par). Three changes,
good $1,100. Last week 'Frontier
Days' (Cap), 'Great Hotel Murder*
(Fox) and 'Behind; Green Lights
(MaJ) for three swaps good enough
considering the lull weekend, $1,000.
Lincoln (LTC) (1,600; 10-20-26)—
•Scandals' (Fox). Nice $2,600 In
sight. Last week 'Star of Midnight'
(Radio) a veritable whiz and netted
$3,000 which Is swell.
Orpheum (LTC) (1,200; 10-16-25)
—•Love in Bloom* (Par) and 'Run-
nin' Wild' unit on the stage, three
days. Four days after taken up by
'Mr. Dynamite' (U) and 'Spring
Tonic' (Fox) on dual basis. Stage
end was out for sock biz and the
week heads Into $2,800, very nice.
Last week 'King's Horses' (Par)
with Gertrude Avery's revue (3
days) and 'While Patient Slept
(WB) and 'Night Life of the Gods'
(U) dualling last half, about aver-
age $2,100.
Stuart (LTC) (1,900; 10-25-40)—
'Life Begins at 40" (Fox). Gross
will get up to $4,500, If pace any
indicator. tTagt week 'Mississippi'
(Par) was clogged by 'Midnight' at
the Lincoln, but swelled up over
average by some margin with $3,
500.
Varsity (Westland) (1,100; 10-15
25). Closed for three weeks for In-
stallation of new cooling system,
Last, week 'My Heart Is Calling'
(GB) and 'Take the Stand' (Indie)
took $1,050, the best in weeks, but
not good enough.
Monarch's N. Y. Hdqs.
Dave Chatkln, former Publlx op
eratlng executive, now a partner In
Monarch Theatres, will make New
York his headquarters hereafter In
stead of Cleveland.
He and Harry Katz, brother of
Sam, are associated with Milt Feld
president, in the Monarch chain.
Too Many Seattle H. O/s
Three Films Try Second Weeks to Mild
Grosses; 'Reckless' Moderate $7,500
Seattle, April 80.
Three holdovers at local first run
houses and letdown in the other
spots finds the burg without any
wow stuff this week.
Biz Is generally oft, with sunshine
on the week-end no help.
Paramount reverts to duals after
good biz with Marx brothers. Tilt-
ing admish to 65c. top, while worth
it, kept some people away, and gross
was below hopes, although plenty
oke.
State sales tax on commodities
and amusements may have to with-
stand court tests as to constitution-
ality, but Is set, to start May 1.
Theatre tickets must collect from
patrons, with no exceptions, not
even press or officials.
Estimates for This Week
Blue Mouse (Hamrlck) (960; 25-
35-40)— •Star Midnight' (Radio) (2nd
•week). Ginger Rogers and William
Powell baiting 'em for oke, $3,000 on
six days. Last week, same film,
$6,400, good.
Coliseum (Evergreen (1,800; 15-
25)— 'Society Doctor* (MG) and
■Cllve* (UA) dual. Indicates a fair
$3,000. Last week, 'Copperfleld'
(MG) and 'Chan In Paris' (Fox)
iliial, $3,900, big.
6th Avenue (Bvergreen (2,400; 26
35-40)— 'Reckless' (MG). Just an
ordinary campaign, so only mode
rate $7,500, Last week, 'Life Begins'
(Fox) was fair at $8,400.
Liberty (J-vH) (1,900; 25-35)—
'Town's Talking' (Col) (2nd week)
Only so-so $4,500 against $7,100
good, first week.
Music Box (Hamrlck) (900; 25
35-40)— 'Gold Diggers' (FN) (2nd
week). Another one that couldn'
make the holdover going; so-so at
$4,500. Last week, pic got $6,200
good.
Orpheum (Hamrlck (2,700; 25-35)
— 'Mary Jane's Pa' (FN) and vaude,
Fair at $6,500, Last week, 'Franken
stein' (U) and vaude, got record
b. o. Saturday and Sunday except
when Wheeler and Woolsey ap
pcared at house In person; $9,600
for the week, wonderful, but
wouldn't risk holding and, In view
of other business, was probably
right.
Paramount (Evergreen) (3,106
25-35)— 'Scandals' (Fox) and 'World
War' (Fox) dual, and vaude, only
moderate at $4,500. Last week, with
price up to 55c. 'Ten Dollar Raise'
(MG) and Marx Brothers in person,
hit a healthy pace at $5,500, b»it be-
low expectations.
Providence, April 30.
(Best Exploitation: RKO Albee)
Natives are crawling out of their
shells again. Trade Is better, gene-
rally. Attractions a.re exceptional
both on stage and screen.
Big noise this week looks like
Private Worlds' ^at Strand, when
nianagement concentrated only on
newspapers to get the message over.
It's a woman's picture and seems as
though all the boy friends are being
dragged In by the gals.
Cardinal Richelieu' opened rather
tepid, but every indication that a
buildup later in the week will give
Loew's a better than average week.
Exploitation for Boswell Sisters is
netting the Albee type of publicity
not usually seen In these parts,
where newspapers are tough on
press agents. Through a tie-up
with Catholic .Charity Drive Boswell
Sisters were given swell breaks.
Estimates for This Week
Loew's State (3,200; 15-25-40)—
Richelieu' (UA). Purely class enter-
tainment and held back a bit by
tepid opening, but comment around
town will bring gross for the week
up to $11,000. oke. Last week 'Reck-
less' (MG) failed to click as it
should have; house satlsned with
$9,800.
Fay's (2,200; 15-25-40)— 'Spring
Tonic' (Fox) and 'Spring Gambols'
and 'Neapolitan Nights,' two units
on stage. Oft to a rather slow start,
but finish should see at least $8,000
in the till. Last week 'Small World'
(Fox) and unit was tepid at $7,300.
Majestic (Fay) (2.200; 16-26-40)—
'Black Fury' (WB) and 'Mary Jane's
Pa* (WB). Good start, but since
film is distinctly limited in appeal
finish may not be so hot. At any
rate house figuring on $8,500, better
than average. Last week 'Into Your
Dance' (WB) Just fair at $7,000.
Modern Fine Arts (1,600; 15-25-
40)— 'Imitation of Life' (U) and
'One Way Passage* (WB). Not likely
to go over $1,500, but oke. Last week
•42nd Street' (WB) and 'Back
Street* (U). House suffered first
set-back in revival, gross just get-
ting out of red at $850.
Strand (Indie) (2,200; 15-25-40)—
'Private Worlds* (Par) and 'Great
God Gold' (Mono). Opened big and
pace holding up. Gross sure to be
close to $9,200; best in town as
plenty of velvet. Last week 'Hold
'Em Yale' (Par) and 'Million Dollar
Baby' (Mono) oke, too, at $7,200.
RKO Albee (2,600; 15-25-40)—
'Strangers All' (Radio) and vaudo.
House figuring on at least $11,000,
with good chance of gating It. Last
week 'Star Midnight' (Radio) and
vaude, came near $9,500, oke.
RKO .Victory (1,600; 10-16-25—
'Dawn Trail' (Col) and 'Sunset
Range' should do at least $1,100 on
split week. Last week 'Fighting
Pieneer' and 'Mystery Mountain'
oke, too, at $1,000 on split week.
INTO YOUR DANCE'
OKAY $8,500, BUFFALO
Buffalo, April 30.
Box offices are off again during
current week, after a decided spurt
over the Easter holiday period. The
absence of outstanding features
currently Is also undoubtedly re-
spoijsible for some portion of the
drop away.
Estimates for This Week
Buffalo (3,600; 30-40-55)— 'Devil
Is a Woman' (Par) and stage show.
Picture handled severely by local
newspapers and stage show looks
average. Opening business bad.
Looks like $9,600. Last week 'Mis-
sissippi' (Par) and Bernle. Bernie
built the situation up to a fine
gross and gets all the credit. Swell
business at $24,000.
Hipp (Shea) (2,400; 25-40)— 'Go
Into Your Dance' (WB). Tongue-
in-cheek comment on this one by
local press, but public seems to be
going for it Just the same. Will
probably better $8,500. Last week
'Richelieu' (UA). Fine returns for
this fine picture, with business
climbing up to $9,600.
Great Lakes (Shea) (3,400; 25-40)
-'Traveling Saleslady' (WB) and
'Shadow of Doubt' (MG). Another
double bill which, while of high en-
tertainment value, lacks sufficient
distinction to reach much over
$7,000. Last week 'Reckless' (MG)
showed strength and moved up well
over predictions to $11,000.
Century (Shea) (3,400; 25)—
'Casino Murder Case' (MG) and
•McPadden's Flats' (Par). Regular
fodder for the house for probably
under $5,000. Last week 'Times
Square Lady' (MG) and 'When a
Man's a Man' (Fox), up slightly at
$5,300.
Lafayette (Ind) (3,400; • 25)— 'Mr.
Dynamite' (U) and 'Straight from
tho Heart' (U). Not much to write
in about for this program at a mod-
erate $6,000. Last week 'Death
Flies East' (Col) and 'Let's Live
Tonight' (Col), dropped off again
and felt the competition of hc.ivior
attractions elsewhere; $5,700.
Wedneedaj. Maj 1, 1935
PIC ¥ U RE GROSSES
VARIETY
9
Two Circuses Hurt Chicago Biz;
'Dance' $23,000, Palace
Chlcaso, April 30.
Business Is off in town. That's a
■Imple and , direct statement which
covers the situation. Excuse for bad
business at present concerns, the
two circuses which are hammering-
away to big grosses at the Stadium
apd at the Coliseum. In the past
the' theatres had to compete against
only one' circus at the comparatlve-
Jy small 10,000-8eat Coliseum, but
added, to that this year Is the 26,-
OOO-seat Stadium. Both outfits have
been in town since April 20 and will
■tick until May 6.
Eatimate* for This Week
• Apollo (B&K) (1,200; 25-35-BB)—
^''Frankenstein' (U). In after good
"^efsion at the Palace this flicker
Hgures for another ■winner liere at
15,000; fine. Last week 'Private
Worlds' (Par) sagged sadly at
200.
Chicago (B&K) (3,940; 86-66-76)
— 'Go Into Dance* (WB) and stage
show. All up to the picture to In-
crease pace; suggesting only $23,000.
Last week 'lilvlng on Velvet' (WB)
and Casino de Paree nnlt started
well, but finished oft at $24,300.
Garrick (B&K) (900; 26-36-66)—
•One New York Night' (MG) and
i'Man of Aran' (GB), the latter a 40-
. minute version and run as an added
Attraction. Double featui'e plugging
not meaning' anything and will
■hardly top $2,500,-. weaklsh. Last
week was Just as wobbly for 'Ca4se
of Curious -Bride' (MG) at $2,100.
Oriental (B&K) (3,200; 26-36-40)
. — 'Unwelcome Stranger' (Col) and
vaude. . Business falling to Impress
and if over $11,000 a surprise. Last
week 'Love In Bloom' (Par) man-
aged good $17,600.
Palace (RKO) (2,500; 25-35-55)—
"Princess O'Hara' (U) and Ben
Bernle band on stage. Disappoint-
ing gross ahead at so-so $20,000.
Last week 'Bride of Frankenstein'
(U) topped good $23,300.
Roosevelt (B&K) (1,500; 25-35-
«5)— 'Naughty Marietta' (MG). Will
stick until next Saturday (May 4)
anyn'ay with 'Black Fury' (WB)
due.. B. & K. trying to stall the
opening of 'Fury' as long as pos-
sible in order to get 'G Men' (WB)
in ahead at the Chicago. Figure
that shouldn't day-and-date these
two flickers ia they appeal to
same audience. 'G Men' has been
held up by censors, but expected to
get through. This week 'Marietta'
should hold to oke $7,000. Last week
on the right side at $11,100.
State- Lake (Jones) (2,700; 20-25
36) — 'One More Spring (Pox) and
VtZiS unit on stage. All the unit
currently which ups gross splen-
didly to $13,000, powerful. Laat
week "Little Men' (Mono) managed
fair 410,700.
United Artists (B&K-UA) (1,700;
25-35-65)— 'Wedding Nlghf (UA).
Will hold to May 4 anyway with
'Richelieu' (UA) to follow. Cur
rently above $9,000, fine, for hold-
over. Last week was a strong start
at $14,100.
INDIANA BIZ OFF
'Star' Leads With $6,500; ^Richelieu'
Oke $6,000
Indianapolis, April 30.
'Star at Midnight' Is leading a
slow race In the downtown sector
this week with an okay $6,500 at
the Indiana, while 'Cardinal Riche-
lieu' is aoiiiET a nice $0,000 at the
Palace. Usually strong pace at the
Lyric has" wcaliened to a so-so $0,-
500 with a combination bill of
'Mary Jane's Pa' and the Paul Ash
stage unit.
Unusually hot weather Is being
blamed by theatre managers for the
slackening of business. Ball park
is crowded, while such miscella-
neous competition as • circuses,
midget auto races, and the auto
show are cutting in.
Estimates for This Week
Apollo (Fourth Ave.) (1.100; 25-
40)— 'Thunder in East' (UA). Bad
at $2,000, if it lasts a full week.
Last week 'Life Begins' (Fox) did
a steady $4,200 on its third week.
Circle (Katz-Feld) (2,600; 25-40)
—■Stolen Harmony' (Par). Mild at
$4,000. Last week 'Ruggles* (Par)
repeated too long after original run
and had gone cold, doing only $2,-
800.
Indiana (Katz-Feld) (3,100; 25-
40)— 'Star Midnight' (Radio). Wil-
liam Powell and Ginger Rogers are
hielping thl.s one to a satisfactory
$6,500. Last week 'Go Into Tour
.Dance' (WB) good at $7,400.
Lyric (Olson) (2,000; 23-30-40)—
••Mary Jane's Pa' (WB) and Paul
Ash stage unit. Gross Is off con-
siderably from recent weeks, with a
disappointing $G,500. La.st week
'Spring Tonic' (Fox) and Charlie
Davis band on stage did swell $10,-
500;
Loew's Palace (Loew's) (2,800;
25-40)— 'Cardinal Richelieu' (UA).
Arliss is drawing better this .time
than u.siial hero and, although* pace
i.<;n't big, grcss will hit $0,000,
okay. Last week 'Reckless' (MG)
Hd.^ged below expectations to ft
moderate $5,500,
NEW HAVEN COMPETITIVE
'Naughty Marietta,' Dual, $9,000,
Excellent
BROOKLYN FEELS SPRING
Mild ^13,600 for 'Star of Midnight'
mi Albee
New Haven, April 30.
(Best Exploitation: Polia)
Film spots getting plenty com-
petlsh this week. General Motors
free show and Legion, vets carnival
with vaude will steer a flock away
from pix.
Polls played heavily on musical
angle of 'Marietta.' Sound truck hit
all central streets. Trio of girls
from a class conservatory played
selections in lobby week preceding
opening. .Gypsy fiddler and ac-
cordionist roamed streets and nlte
clubs. School tleup had several
thousand kids put on - a music pe-
riod which IncTuded a poster con-
test, a boy reading excerpts, from
life of Victor Herbert and an out
line of 'Marietta.' Selections were
sung by whole group throughout
•period. Special preview held for.
all music teachers, directors, lead
era and heads of Instltutilona,
Estimates for This Week
Paramount (PublU) (2,348; 36
60)— '4 Hours to Kill' (Par) and
'Hold 'Em Tale' (Par). Should
build to an oke $7,100. Last week
'Private Worlds' (Par) and 'Captain
Hurricane' (Radio). Very pleasing
$7,300.
Polis (Loew) (3,040; 35-50)—
'Naughty Marietta' (MG) and 'Un-
welcome Stranger' (Col). Nice
start and holding' up for excellent
$9,000. Last week 'Reckless' (MG)
and 'Baby Pace Harrington' ' (MG).
Good $8,200, but a higher figure
was anticipated.
Roger Sherman ( WB ) (2,200; 35
60) — 'Black Fury* (WB). Word-of
mouth rated this one as too de-
pressing, with no co-feature to oft
set it. Poor femme reaction. Prob
ably mild $4,800. La«t week 'Go
Into Tour Dance' (WB). Not bad
for a single at $5,700.
Bijou (Loew) (1,666; 25-35) —
'Princess O'Hara' (U) and "Rendez-
vous at Midnight' (U). Not break-
ing any records either way. So-so
$3,000. Last week 'Times Square
Lady' (MG) and It's a Small World'
(Pox). One notch better at $3,100.
'WORLDS'-'BLOOM' DUAL
TOPS MONMAL, 12G
Montreal, April 30.
(Best Exploitation: Capitol)
Lent over, another bogey appears
for exhitltors. That is the great
Moving Day trek which every May
shuffles some 30,000 householders.
Tbla year It la not ao great aa usual
but will keep some fans out of tbea-
trea the first week of May.
Hla Maleaty'a continues second
week of D'Oyly Carte shows with
best house In years for first w^ek
and every appearance of contlniia-
tion until May 2. Packed every
night, gross at $2.60 top will yield
a further $18,000 currently. Palace
repeats 'Roberta' which after a
smashing run last week will cur-
rently gross at least $10,000 more.
Capitol has 'Private Worlds' and
'Love in Bloom' and looks shaped
for best in town, around $12,000 very
good. Loew, showing 'Stolen Har-
mony' and 'Transient Lady,' should
repeat last week's $7,500. Princess
repeats 'Folles Bergeres' and 'Behind
the Evidence' which should gross
$7,000. Imperial comes back to plx
with 'New Moon' and 'Night of the
Party' maybe $3,500, average.
Harry Dahn at Capitol putting
over good broadcast ballyhoo over
CFCF on current showing and has
tied up 'Private Worlds' with Lux
Soap for good window displays.
Estimates for This Week
Hit Majesty's (CT) (1,600; $1-
$2.60) — D'Oyly Carte operas. Fol-
lowing a $20,000 gross last week
continues currently with packed
houses for at least same gross again.
Palace (FP) (2,700;60)— 'Roberta'
(Radio) (2nd week). Panicked town
last week for $16,000 and should re-
peat currently for $10,000.
Capitol (FP) (2,700; 50)— 'Private
Worlds' (Par) and "Love In Bloom'
(Par). Should top the town for
$12,000. Last week 'Mississippi'
(Par) and 'Four Hours to Kill' (Par)
turned in a good $11,000.
Loew (FP) (3,200; 50)— 'Stolen
Harmony' (Par) and 'Transient
Lady' (WB). Should do a nice
$7,500. Last week 'Sequoia' (MG)
and 'Gay Bride' (MG) went over
well at $3,000.
Princess (CT) (2,200; 50)— 'Folles
Bergeres' (UA) and 'Behind the
Evidence' (Col) (2nd week). Big
last week for $10,000 and should
hold up well currently for $7,000.
Imperial (FP) (1,600; 40)— 'New
Moon' (.MG) and 'Night of the
Party' (Brit). May boost average
gross to $3,600, good. Last week
French Revue.
Cinema de Paris (Franee-Film)
(600; 50)— 'Le Bonhcur' (2nd week).
May do $2,000 currently after $2,500
last weels.
Brooklyn, April 10.
(Best Exploitationi Fox)
Spring fever has attacked the
multitudes. Crowds cavorting on
beaches and la Prospect Park. Even
the neighbs are getting It In the
neck this week. Downtown sector
offering substantial film fare, but
no takers worth speaking of. Para-
mount In Its second and last week
of 'Black Fury' to off attendance.
The Cooper-Sten opera, 'Wedding
Night,* at the Metropolitan getting
mild response. Other houses in no
better condition.
Fox hopped on band wagon for
Brooklyn Touth Week and received
plenty space In dallies. House
opened Saturday morning with spe-
cial showing for younger genera?-
tibn. Speeches by political and
clvio bigwigs and radio tieup with
WMCA. Current attraction was
plugged on air at same time.
Estimates for This Week
Paramount (4,000; 25-35-50-65)—
'Black Fury' (2d week). Away. oft on
holdove^i only $7,000. Last week,
$16,600, good.
Fox (4,000; 26-36-60-65)— 'Man
Who Knew Too Much' (GB) and
stage show. Unexciting $12,000' In
view. Last weetk 'Traveling Sales-
lady' (FN) $18,000.
Albee (3,600; 25-36-60-66)— 'Star
of Midnight' (Radio) and vaude.
MUd $13,500. Last week 'Life Be-
gins' .(Fox) $13,000.
Loew's Metropolitan (2,400; 26-36-
60-65)— 'Wedding Night' (UA) and
vaude. Mild $14,000 in view. Last
week 'Reckless' (MG) $16,000, fair.
Strand' (2,000; 26-86-60)— 'Stolen
Harmony* (Par) and 'Mystery of
Edwin Drood' (U)'. Weak $3,500.
Last week 'Transient Lady* (U) and
'Princess O'Hara* (U) $6,000.
'DANCE' mm,
f ORLDS' 8G
1NK.C.
Kansas City, April 80.
(Best Exploitationi Mainstreet)
George Arllss, Frankenstein,* Al
Jolson and Claudette Colbert on the
other first run screens here, giving
the hard to please customers a nice
list of napies from which to choose.
'Go Into Tour Dance' at the RKO
Mainstreet aet the pace over the
weekend, with 'Cardinal Richelieu'
holding; up nicely at Loew's Mid-
land.
Papers went after the "Franken-
stein' 'picture at the Tower and
warned against children seeing It,
while the Journal-Post crltlo scored
the management tor admitting chil-
dren 80 bis way up.
Newman's feature, Trlvate
Worlds,* drew favorable reviews and
prospects are It will show some
strength on word-of-mouth.
Mainstreet went Into extra adver-
tising for 'Go Into Tour Dance,'
with special window and tack cards
for newsstands showing a current
magazine with Ruby Keeler's pic-
ture on the front cover; thousands
of throwaways and special window
display cards in a tie-up with Shell
oil.
Ettimatea for This Weak
Mainstreet (RKO) (3,200; 25-40)—
'Into Tour Dance' (FN). Looks like
a natural, with chances for close to
$12,000, great. Last week's 'Murder
on Honeymoon' (Radio) and Mills
Brothers on stage, $16,000, good.
Midland (Loews) (4,000; 15-25-40)
— 'Richelieu' (UA). Should prove
whether George Arllss means any-
thing., at the box office. He never
haa here previously. Friday open-
ing Just fair, but Saturday and Sun-
day better; maybe $9,600, fair. Last
week 'Reckless' enjoyed nice play
for four days and then faded for a
total of $12,700, fair.
Newman (Par) (1,800; 25-40)—
'Private Worlds' (Par). Manage-
ment slipped this one In Thursday,
a day ahead of regular opening date,
cutting 'Stolen M.lody' to six days.
Early opening not so hot, but pic-
ture shows indication of building.
Should get around $8,000, good. Last
week 'Stolen Melody' (Par) $5,000,
not 80 good. '
Tower ' (Rewot) (2,200; 25)—
'Frankenstein' (U) and stage show.
Management gave feature the
spookiest kind of buildup, and cus-
tomers knew what they were going
to see. Good opening, and holding
up nicely for around $10,000, big.
Last week 'Unwelcome Stranger'
(Col) and stage show, $6,100, fair.
Uptown (Fox) (2,040; 25-40)—
'Heart la Calling' (GB). After three
weeks of 'Life Begins' management
went into the papers with large dis-
plays on this one, drawing a great
.Saturday opening. Expected to get
close to $4,000. Last week 'Life Be-
ginjt' {Foxi, UUrd wMli» 13,600^ Dic«.
Few New Pics m B'way; .'Scandals'
Oke at $30,000; liserables' Still
Tops at $48,000 on Second Week
(Best Exploitation! Rivoli)
Only three new pictures reached
New York's first run front this
week, 'George White's Scanda^8,'
'Hold 'Em Tale' and 'Florentine
Dagger.' None is evoking cheers,
but 'Scandals' is far ahead of the
other two on a sprint for $30,000 or
more, at the Roxy. 'Tale,' out of
the football season, will be a long
way from a touchdown at a'light
$8,000 for the RIalto, while the May-
fair, on six days of 'Dagger* Is un-
der $6,000.
A flock of hew pictures come in
this week, ,with no holdovers at all
for the coming semester except
'Miserables.' Included are Jolson-
Keeler musical, 'Go Into Tour
Dance,' which moves Into the Cap
on a preview opening 7:30 tomor-
row night (Thursday). Music Hall
also brings in 'Scoundrel' tomorrow,
booked from Par, while the Para-
mount, after 16 days of 'Mississippi'
places the new Dietrtch. picture,
'Woman Is a' Devil'- on the throne
Friday (3). This morning (Wed)
Warners shove 'G Men' into ' the
Strand, while tonight the Mayfair
and RIalto day-and-date 'Mark of
the Vampire' under the' first ar-
rangement of this kind between
these two houses. Roxy on Friday
(3) brings In 'Laddie.*
By previewing- the Jolson-Kceler
picture early Thursday evening, the
Cap falls a little. short of seven days
on holdover of 'Reckless,* which has
been quite a disappointment. First
week fell under $35,000 and hold-
over will not be over $22,000, ac-
cording to estimates.
'Miserables' appears the miost
solid hit of the town In a long time.
It got $61,100 first week and Is dis-
playing remarkable stamina on the
second. Indications pointing to
$48,000 or more. Other Zanuck cos-
tumer, 'Richelieu,* on Its second
week at the Music Hall, will hole
out at $65,000 or a little over;
On flnal nine days of 'Mississippi'
Par's b.o. adding machines will to-
tal up around $25,000, while Strand's
third week of "Black Fury' will show
about $18,000, also good;
None but routine exploitation ef-
fort having been expended this week
on new arrivals, 'Les Miserables'
remains tops In the contest of the
exploiteers. The Rlv and the UA.
.home office have ' be.en giving this
picture a lot of merchandising at-
tention.
Estimates For This Week'
Capitol (4,620; 36-76'-85-$1.10).
'Reckless' (MG) (2d week) and
stage show. Picture finished first
week disappointingly at under $36,-
000 and failed to pick up stride on
holdover, flnal 6^ days appearing
only around $22,000. 'Into Tour
Dance' (WB) comes in at 7:30 to-
morrow "night (Thursday) on a pre-
view.
Mayfair (2,000; 35-65-65). 'Flor-
entine Dagger' (MG). Ended islx-
day run last night at under $6,0P0,
weak. 'Mark of Vampire' (MO)
opens this morning (Wed) on day-
and-date with RIalto.
Palace (1,700; 36-50-66). 'SUr
Midnight' (Radio) and vaude. Did
nothing at Music Hall and mild
here, also, around $9,000. Last week
on holdover of Xlttlp Colonel' (Fox)
takings dipped to $8,000, after a
strong first week.
Paramount (3,664; 36-56-76-86).
'Mississippi' (Par) (2d week). Held
down first week by going through
four days of Lent, grossing $30,800,
but on final nine days at least $25,-
000, making run strictly okay, es-
pecially In face of opposition.
'Woman Is a Devil' (Par) opens Fri-
<1ay (3).
Radio City Mutie Hall (6,980; 40-
60-85-99-$1.10. 'Richelieu' (UA) (2d
week) and stage show. Rose to
$102,000 Initial week and on hold-
over standing up safely, $65,000.
'Scoundrel' (Par), made by Hecht
and MacArthur on Long Island with
Noel Coward opens tomorrow
(Thursday).
Rialto (2,000; 40-65). 'Hold 'Em
Tale' (Par). Damon Runyon story
might have done better during foot-
ball season; only $8,000 on week.
Last week 'Stolen Harmony' (Par)
much better, $11,500. 'Mark of
Vampire' (MG), day-and-date with
Mayfair, debuts tonight (Wed).
Hou-sc closes May 15 to be razed.
Rivoli (2,092; 40-65-75-85-99).
'Miserables' (UA) (2d week). Main-
tained terrific opening strength for
a first wock of $61,100 and on sec-
ond still has plonty of. wind, with
!in ca.sy $48,000 in the bag. Long
run Indicated.
Roxy (5,886; 25-35-50). 'Scan-
dals' (Fox) and stage show. Doing
pretty good at $30,000 or more, but
won't try a second week. Prede-
ces.sor, 'I^ovc in Bloom' (Par) fell
under Easter week c.\r)cctatlon.s,
$29,100,
Strand (2,7i7; 35-r,E-C.^;-85). 'Fury'
(WE) (3(1 -ivcck). Muni fodder for
strong stomachs a big Tnonuy-
maliei' oa rua here, gelling $23,300
last week (2d) and around $18,000
this, the flnal. 'G Men' (WB).-wlth
Cagney, heavily advertised and ex-
ploited, opens this morning (Wed).
State (3,450; 35-55-76). 'Wedding
Night' (UA) and vaude. May go
better here than at Rivoli, where It
got first run, week possibly reaching
$18,000. 'Gold Diggers' (WB), la
ahead, hit the $20,000 flgure,.nice.
fedding Night'
Light $5,000 in
Minneapolis
Minneapolis, April 80.
(Best Exploitation: Orpheum)
'Go Into Tour Dance,* the Jolson-
Keeler picture at the Orpheum, is
well on Its way to top box-offlca
honors currently. It rates head and
shoulders above the rest of th»
town's screen and stage attractions
'In pulling power.
Manager Emll Franke, of the
Orpheum, stole exploitation honors
by a tie-up with the town's leading
clothier, garnering for h(s screen
offering, 'Go Into Tour Dance,'
gratis radio, newspaper and display-
window advertising.
Estimates for This Week
Century (Publix). (1,600; 26-36-
40)— 'Wedding Night* (UA). Praised
by thei critics and with Gary Cooper
and title to draw was expected to
haye more box office punch. Will
be lucky to exceed $5,000; fair. Goes
out tomorrow (Wed.). 'Richelieu'
succeeding on special opening. Last
week 'Life Begins at 40* (Fox),
$6,000; pretty good.
Orpheum (Singer) (2,890; 25-36-
40)— 'Go Into Tour Dance' (FN)
and vaudeville, Including Buster
West. Picture a card. Favorably
notices and audience response; on
its way to big $12,500: leading town
by a good margin. I^t week 'Star
of Midnight* (Radio) and vaudeville,
$9,600; fair. .
State (Publlx) (2,400; 25-36-40)—
'Private Worlds' (Par) and vaude-
ville. Good picture and Colbert
name not bringing ezpecte.^ re-
sponse; may not reach above $8,000;
ligt^t. Last weelc 'Reckless' (MG)
and vaudeville, $10,600; pretty good.
World (Steffes) (350; 25-36-40-50)
— 'Man of Aran' (GB), Much
critics' praise spilled over this one
and high-brow trade flocking here;
around $2,600 In prospect; good.-
Last we.Qk, second for 'Unfinished
Symphony' (GB), $2,200; good.
Pine (Johnson) (260; 16-20-26)—
•Man Who Changed Name' (Du
World). About $1,000 indicated;
okeh. Last week 'Dog of Flanders'
(Radio), $1,200; good.
Alvin (Steffes) (1,400; 20-26-30)—
'Unwelcome Stranger' (Col) and
vaudeville. Not in books to go
much, If any, over $3,tf00; light.
Last week 'Notorious Gentleman'
(U) and vode, $2,800; light.
Palace (Benz) (1,000; 16-20-25)—
'Against the Law' (Col) and vaude.
Headed for fair $3,500. Last week
'Sweepstake Annie" (Liberty) and
vaude, $4,000; good.
Lyric (Publlx) (1,300; 20-25)—
'McFadden's Flats' (Par). Tanked
yesterday (Mon.) after poor $1,000
Intake. 'Clasino Murder Case' (MG).
opened today (Tues.). Last week
'Love In Bloom' (Par), $2,000; good.
Uptown (Publix) (1,200; 25-35)—
'Roberta (Radio). Big $3,000 In-
dicated. Last week 'Ruggles' (Par),
$2,500: okoh.
Qrand (Publlx) — 'One More
Spring" (Pox) and 'Little Colonel'
(Fox), second runs, split $1,400;
okeh. Last week 'Gilded Lily"
(Par), $1,200; pretty good.
Aster (Publlx) (900; 15-26)— 'Kid
Millions' (UA) and 'Living on
Velvet' (WB), second runs, spilt,
and 'Times Square Lady' (MG), first
mn, $1,000; okeh. Last week ''Wings
in Dark' (Par), 'Biography of
Bachelor Girl' (MG) and 'Rocky
Mountain Mystery* (Par), second
loop runs, $900; okeh.
Par's 2 Script Buys
Hollywood, April 30.
'The Old Timer,' Satevopost story
by Elmer Davis, has been bought by
Paramount, Intended ^or Charles
Boyer and Fred Stone. Tarn centers
around the father of an American
hclre.ss who marries a European
prince.
Studio al.so bought an original,
'Tlie Duclips.s.' from William R. Llp-
i:iau and William II, WrighL
10
VARIETY
PICT
E GROSSES
Wednesday, May 1, 1935
Pitt. Groggy with Easter Hangover;
'Fury' \%, larietta' \% Just Fair
Pittsburgh, April 30..
( est Exploitation: Stanley)
Easter Week took a lot out of the
town and takings aren't coming up
to expectations this session. Only
two Bites, Penn and Stanley, doing
any business, but even they're Just
fair.
While 'Black Fury," with stage
■how, is hitting brisk pace at Stan-
ley, a possible ^19,000 la a few grand
Bhort of what management had
originally looked for from this gene-
rously-exploited film. It's getting
all the loose males in town but
femmes seem to be steering clear of
It. Just behind It, 'Naughty Mari-
etta' at Penii, with 'Spices of 193B'
on stage, looks like a $17,000 bet and
nothing to cheer about at this figure.
Flicker got rave notices but Its ap-
peal lies In the direction of the
carriage trade and there's not
enough of that around here.
Elsewhere, all is blue and de
pressing. Alvin taking a terrific
nosedive with 'All The King's
Horses' and as result will yank it
tonight (30), opening 'Bride of
Frankenstein' tomorroV^r, two days
ahead of schedule. Present stage
show, however, continues through
TBiursday, with new presentation
coming In with 'Bride' on Friday.
Doubtful if brief session- of 'Horses'
will mean even $3, BOO, plenty brutaK
'Hold 'Em Yale' and 'Mary Jane's
Pa' languishing between ?3,700 and
t4,000.
Stanley shot the works on 'Black
Fury,' what with a Pittsburgh locale
and the fact that story was authored
in part by a local judge, M; A. Mus-
manno. Biggest stunt, was having
film screened for state senate In
Harrisburg, together with a personal
appearance . of Mrs. John ■ Barcoskl,
•widow of miner who was slain here
several years ago by coal and iron
policemen. Story broke In all the
dallies here and got a big. play on
the wire services as well.
Estimates for This Week
Alvin (Harris) (2,000; 25-40)— 'All
The. King's Horses' (Par) and 'Zlg
Zag Revels.' Taking it plenty on
chin' and management Is sending In
'Bride of Frankenstein' (U) two
•J.iys ahead of schedule. Four days
of 'Horses' at $3,500 is tough. Last
week 'Princess O'Hara' (U) and
A. B. Marcus' 'Continental Revue'
•slowed down after great start to
110,000, just fair.
Fulton (ShearHyde) (1,750; 15-
25-40)— 'Thunder In The East' (UA).
Formerly 'The Battle,' this one
opened yesterday (29) but got a bad
break from weather. 'Management
bringing In 'Imitation of Life' (U)
for revival next Monday (6) and
after that may darken for a few
•weeks. Last .week 'George White
Scandals' (Fox) pretty bad at $3,700.
Penn (Loew's-UA) (3,300; 25-35-
40)— 'Naughty Marietta' . (MG) and
'Spices of 1935' unit. Flicker at-
tracted rave notices but nothing ex-
citing at the b. o. Maybe $17,000.
Last week 'Reckless' (MG) and
vaudo disappointed at same figure.
Stanley (WB) (3,600; 25-35-40)—
•Black Fury' (WB) and stage show.
Great Interest in this picture isn't
being reflected as much as expected
In trade. While $19,000 is not bad
it's still quite short of what was
expected. Last week combination
of Gene Raymond In person and 'Go
Into Your Dance' (WB) stWctly
dynamite at $24,750
Warner (WB) (2,000; 25-40)—
•Hold 'Em Yale' (Par) and 'Mary
Jane's Pa' (WB). Takes an extra
ordinary dual to send this house
above "4,000, but this one looks few
hundred dollars short of that sum
Last week 'Laddie' (RKO) and
•MacPadden's Flats' (Par) felt some
Easter Week stimulus and climbed
, to $4,200.
Extras Co to School
Hollywood, April 80,
'Course of picture lectures has
been arranged by Central Casting
Bureau at the Selraa Avenue school,
whereby extras can attend night
school and learn phases of picture
making, thus fitting them for jobs
outside the atmosphere ranks.
Course comprises eight weekly
talks by different authorities In
their respective film fields. Sub-
jects to be covered Include scenario
writing, production, planning, cast-
ing, set designing, make-up, direc-
tion, photography, color, sound and
dim editing.^
Mary Carlisle Sued
Los Angeles, April 30.
Mary .Carlisle is named in a $1B,-
000 auto injury suit filed by Fred A.
Finer, surveyor, who asserts he was
struck down by the actress' machine
while he. was working in the street,
Metro-Goldwyn-Mayer Is also
made defendant as employer of Miss
Carlisle at the time of the accident,
Acton All
Hollywood, April SO.
Q&tMsen can talce a crack at
Hamlet; megireri can forget
tbelr iro«a. In daubing arty
■cenaiTt And bookkeepers, aten-
oga and offlc* boya can aatls-
tr that tbeapto urge. It's at
Columbia atudloa, where a little
tbaatr* movement la being or-
■ulsed.
Idea la not only to give all
•mployea with an Itch for
greasepaint a oraok at having
fun under pro guidance, but
alao proapeot that aome hid-
den talenta may be brought
from under bover.
Uelieu and Olsen Band $20,000,
Oke; Too Much Competish in Balto
PAR MAKING 2-REELER
AS 'CRUSADES' TRAUER
Paramount la producing a two-
reel ahort tlUed 'The Extra Girl,'
which will be used as a trailer for
'Crusades,' Herb Moulton la direct-
ing.
Cecil B. De MUIe, members of the
'Crusades' cast and contract players
on the lot all appear In the picture.
Spokane's Big B. 0.
Spokane, April 80.
Spokane la at Ita best In years.
Evergreen has all the flrst-run the-
atres and some of the aeconds.
Grosses are excellent for the burg
which has only 100,000 pop. but
rivals towns twice the size for box
office.
Main reason la the Coulee Dam
project on the Columbia river,
tributary to Spokane and adding
more to the good feeling In biz cir-
cles than actually In cash. Likewise,
mines nearby are livening up.
Horse racing la set for this sum-
mer, and the Inland Empire fair
will resume.
CnSTES'S aiDDTAFS
Hollywood, April 30.
Bob Custer will make a series of
seven westerns to be produced by
Jack Vanoe under Soverlgn banner
for the Indle market.
Deal waa closed last week.
Studio Placements
ST. JOHN ON DEAL FOR
COAST ALLIED 'CHANGES
Los Angeles, April 30.
Floyd St. John, vet independent
exchange operator of California and
head of Cooperative offices In San
Francisco and Los Angeles, is ne-
gotiating to acquire the Allied ex-
changes In the two latter cities.
The Allied offices have been op-
erated by M. H. Hoffman, producer
of Liberty Pictures, for several
years. Deal, if consummated, would
also give St. John California dis-
tribution on the Liberty product. In
addition to Monogram.
Meeting on Oakleys
Hollywood, April 30.
Downtown theatre managers are
meeting this week to stamp out the
pass evil.
Investigation revealed that sev-
eral thousand free ducats are being
passed around weekly.
Hollywood, April 30.
George Humbert, 'Ginger,' Fox.
Arthur Aylesworth, Bill Robinson,
'Big Broadcast of 1935,' Par.
Addison Richards, 'Front Page
Woman,' WB.
Harry fiolman. Spencer Charters,
George Meeker, Maude Eburne, 'Not
On Your Life,' WB.
Evelyn Poe, 'Old Man Rhythm,'
Radio.
Noel Madison, Ts^ben Meyer,
Charles liamont directing, 'Girl
Who Game Back,* Chesterfield.
Houston Branch, screen play,
'The Lowdown,' U.
Alice Brady; Alan Crosland di-
recting; B2.rry Trivers, adaptation,
Lady Tubbs,' U.
Gladys Unger, scripting 'Strang-
ers At the Feast,' U.
Robert Presnell, adapting '1011
Fifth.' U.
Robert Lee Johnson, screen play,
"While the Crowd Cheers,' Par.
Nate Gatzert, original and screen
play for Ken Maynard, Col.
Wilson Collison, scripting "Mo-
Laurel and McHardy,' Roa,ch.
Joseph Moncure March, screen
play, 'House of TruJIUo,' Metro.
Olive Cooper. James Gleason,
continuity, 'Leander Clicks,' Radio.
Reginald Owen, 'Masquerade,'
'Tale of Two Cities,' Metro.
Lloyd Hughes, Mahlon Hamilton,
Phillips Smalley, Howard Hickman,
Wallace Clark, 'Flame Within,'
Metro.
Clifford Jones, David Worth, Ly
man Williams, 'Anna Karenlna,'
Metro.
Joan Crawford, Clifton Webb
George Oppenhelm, Edwin Knopf,
adaptation, 'Elegance,' Metro.
Ed Marlri directing; Wells Roots,
screen play, 'Wild Goose, Golden
Goose,' Metro.
Peter Lorre; Karl Freund dl
rectlng, 'Mad- Love,' Col.
Milton Krlms, adapting 'Portrait
of a Rebel,' Radio.
Peggy Wood; John Cromwell dl
rectlng; Anthony VeiUer, screen
play, 'Jalna,' Radio.
John Robertson, d 1 r e c 1 1 n g
'Freckles,' Fox.
Bessie Sarrell, 'Masquerade,'
Metro.
Leon Errol, Mary Treen, Guy
Klbbee, 'Not On Your Life,' WB,
Charles Butterworth, 'Orchids To
You,' Fox.
Gerard Fairlle, writing Charlie
Chan story, Fox.
Doris Schroeder, screen play,
'Hop-a-Long Cassldy,' Par.
W. S. Van Dyke directing 'Claus
trophobia,' Metro.
Jesse Lasky, Jr., Jack Klrkland
adapting 'Dark Dames,' Metro.
Selmer Jackson, 'Front Page
Woman,' WB.
George Guhl, 'Farmer Takes A
Wife,' Fox.
Roger Gray, 'Case of the Lucky
Legs,' WB.
Howard J. Green rewriting '18
Hours By Air,' Par.
Claude Binyon, adapting :Th6
Bride Comes Home,' Par. .,
Cyril Hume, screen play, 'Queen
of the Jungle,' Par.
David Boehm writing untitled
original, Par.
Garrett Weston, developing mys-
tery yarn. Par.
C. Aubrey Smith, Nigel Bruce,
Halllwell Hobbes, 'Jalna.' Radio,
Benny Baker, Arthur Aylesworth
Iieon HoIme$, Suzanne Kaaren.
Mildred Gover, Judith Vasselll, 'Big
Broadcast of 1935' Par.
George Archanbaud directing
Thunder In the Night,' Fox.
Clarence Muse, 'After the Dance,'
Col.
Wlnl Shaw. Trent Page Women,'
WB.
Adele Buffington, screen play, "HI
Gaucho,' Radio.
Humphrey Pearson, adapting; Sid-
new Lanfleld directing, 'Amateur
Lady,' Reliance.
Sam ZlmbEUIlst directing; Louis
Paul, Virginia Kellogg, screen play,
Three^ Indelicate Ladles,' Metro.
Edward van Sloan, 'Boom Days,
Radio.
Barry Norton, 'Bonnie Scotland,
Roach.
Eleanor Powell, 3roadway Melody
of 1936,' Metro.
Jamea McKay directing; Sigvard
Bernadotte, assistant director, un
titled Tarzan picture, Metro.
John Dllaon, Edward Martlndel
Sidney Miller, Patricia Chapman
Girl Who Came Back,' Chesterfield
Shirley Grey, Sidney Blackmer,
Mathew Betta, Ida Darling, 'The
Girl Who Came Back,' Chest.
Theodore Newton, Trent Durkin
'Jalna,' Radio.
Albert Contl, Tage Miss Glory,'
WB.
C. Henry Gordon, 'Big Broadcast
of 1936,' Par.
Rudy Vallee, Ben Markson, Harry
Sau ber, adaptation, "Let's Pretend
WB.
Delmer Daves, writing Annapolis
story, WB.
Lola January, Radio Rogues, Col
short
Clarence Glldert, Lillian Lelghton
Antrim Short, Oscar Smith, Isabel
La Mai, 'College Scandal,' Par.
Carole Lombard, David Boehm
screen play, 'Coronado,' Par.
Claire Dodd, "Not on Your Life
WB.
James Cagney, Pat O'Brien, Allen
Jenkins, Frank McHugh; Lloyd
Bac on directing, "The Irish In Us,"
WB.
Ted Healy; John Balderston,
adapting "Mad Love,' Metro.
George Fltzmaurlce directing
'Suzy,' Metro.
James Burke, 'Farmer Takes
Wife,' Fox.
Francis Lederer, Frances Dee,
untitled picture, Fox.
John Halllday, 'Peter Ibbetson,
Par.
Donald Meek, James Bush, 'Re
turn of Peter Grimm,* Radio.
Richard Tucker, 'Diamond Jim
Brady,' U.
Gerald Falrlie, writing Charlie
Chan original. Fox.
Herb Williams, "Rose of the
Rancho,' Par.
Norman McLeod, directing 'The
Plot Thickens,' Par.
Dean Jagger, Jack Cox, Cllve Dll
son, Harry l^ler, "Federal Dick
Par.
Nydla Westman, "Dressmaker,
Fox.
Jane lAng, David Torrance, 'Bon
nle Scotland,' Roach.
Henry Arm etta, "Romance of the
Rockies,' WB.
Billy Gilbert, May Beatty, 'Mad
Love,' Metro.
George Meeker, Charles Ray, Ar
thur Hoyt; Jamea Tlnllng directing,
'Gentle Orlfter,' Fox.
Ruthelma Stevens, John Boles
"Orohlda to Tou,' Fox. .
Addison Rlcharda, Vot on Tour
Life,* WB.
VALLEE LEADS
HUB AT
Boston, April 80.
(Best Exploitation: Keith Boston)
Hub film row knocked for a loop
on the weekend by a combination
of hot weather and daylight saving,
but there are still some very hopeful
signs. Rudy Vallee on the Met stage
Is heading the pack easily, notwlth
standing that he's here for only six
days on account of N. Y. radio com
mitments. 'Stolen Harmony' doesn't
mean anything, and biz a little dis
appointing.
Tolies Bergere' stage show broke
the Keith-Boston record last week
by $3,000 so it's' logical to hold It
over with the same flicker, 'Tran-
sient Lady.' Can stay only five days
before it moves on, but the French-
les will perform at an extra mid
night show ($1.10) Tuesday night
(30) to swell the take.
Capacity biz at a wrestling match
in Boston Garden (20,000) Friday
night (26) numbered among the
weekend headaches.
'Star of Midnight' shapes up as
only average because of opposlsh;
and 'Richelieu' promises mild re
turns. 'Four Hours to Kill' playing
three stands and resting on laurels
of good notices.
Keith publicity office planted
load of readers and photos on the
'Folles' unit before and during run
of the show. Handled the censor
ship angle skillfully enough so that
it had no apparent detrimental
effect on the b.o. Whole campaign
cleverly planned and unfolded by
Jack Goldstein and Mary Healy,
selling the show as naughty but
nice.
Estimates for This Week
Met (M&P) (4,200;. 35-50-66)
'Stolen Harmony' (Par) ' and Rudy
Vallee In - person for six days. Al-
though suffering from weekend heat
wave, about $29,000, hot bad, but
under hopes. Last week wound up
satisfactorily for 'Go Into Your
Dance' (WB). Opened inauspicious
ly, but built to a strong $28,400
Next week it's 'G Men' and Isham
Jones in person for eight days.
Keith-Boston (RKO) (2,300; 40-
55-66) 'Transient Lady' (U) and
'Folles Bergeres' unit held over for
five days. A $1.10 midnight show
Tuesday (30) figured to aid the h.o.
to $17,500. Opening week of the
Frenchy stage show, which is doing
all the drawing, a very fancy $33,000,
a new house record and one that
will be tough to smash. Tremendous
publicity for the nudlsh show
House drops vaude policy Wednes
day night (1) and goes to double
feature, second choice, at pop prices
for summer. 'Lost City' and 'Nut
Farm' the first dual.
State (Loew) (3,600; 25-30-40-55)
'Richelieu' (UA). Doing mildly,
promising only $14,000. Last week
'Reckless' (MG) backfired to about
$13,000, only fair. Is-Harlow on the
slide? Certainly no fault of the ex-
plolteers.
Keith- Memorial (RKO) (2,900;
25-35-40-55) 'Star of Midnight'
(Radio). Not too distinguished,
but should hitch up about $12,000.
Last week 'Life Begins at 40' (Fox)
slightly senile at $10,800. On both
pics, good In themselves, the house
suffered from RKO opposlsh at the
Boston. Net result, however, Hub-
Keith till nicely lined for the two
weeks.
Orpheum (Loew) (3,000; 26-40-66)
'One New York Nlghf (MG), second
run, and Blanche Calloway, heading
the vaude. A sheepish $8,600. Too
much film and stage band counter-
attack in town. 'Naughty MarietU'
(MG), second run, and a good
Baltimore, April 10.
(Beat Exploitation: Valencia)
Week ushered In flrat real aum- •
mery weather, and the populace haa
been taking plenty advantage of It
Beginning to drive out Into the
countryside In the evening, races -ate
at Plmllcb, ball club Is at home, and
woe to the film magnates!
However, notwithstanding the
many oppositions, the loop situation
currently Isn't so bad, and a couple,
of spots are getting along nicely,'.
Vaudfilm Century will come out eol-^i'.
idly with 'Richelieu' and George OI-
sen's ork an stage. Nut is huge,
and though the gross looms large,
tliere really isn't so much profit In
the $20,000 house will snag;, but vel-
vet, nevertheless.
Valencia has Adrienne, psychic,
who Is also penning daily prognos-
tications in the Ne*s-Post, on stage..
Newspaper column is largely •what,
is selling her to the public.
Estimates for "This Week
Century (Loew-UA) (3,000; 15-
26-35-40-56-66) — 'Richelieu' (UA),
March of Time' and George Olsen'a.
ork on stage. Getting solid $20,000.
Last week, with much lighter nut,
biz was great, 'Reckless' (MG) and
Spices of 1935' unit soaring to
smacko $23,000.
Hippodrome (Rappaport) (2,200;
15-25-36-40-56-65) —'Party Wire*
Col) and Gus Arnhelm ork on stage.
Plc)ls punchless and Is not drawing.
Ork is putting on a neat show, but
Arnhelm is not known here. Looks
like mild $13,000. Last week, second
of 'Star of Midnight' (Radio) and
Johnny Perkins heading vode bill,
fair $11,800.
Keith's (Schanberger) (2,500; 16-
25-30-35-40)— 'Hold 'Em Yale' (Par).
In for Z'^/z days only, closing out at
6 p. m. tomorrow (Wed.) when
'Frankenstein' ~ (U) opens. 'Yale*
will get only a quiet $1,600 or so for
its half-week. Last session 'Four
Hours to KUr (Par) was jerked in
6% days, though It could easily have
gone full week, since Is grabbed
nearly $4,000. House has lot of
product piled up.
New (Mechanic) (1,800; 15-26-30-
36-40-50)— 'Mark of Vampire' (MG)
was sloughed by Loew's Century,
which has too much product on
hand for available playdates. Isn't
doing very much, but Is being held
over for some Inexplicable reason.
First full week won't total more
than mild $3,500. Last week 'Spring
Tonic' (Fox) pulled in three days,
under $1,200, oops.
Stanley (WB) (3,460; 15-25-35-40)
— 'Private Worlds' (Par) got ravea
from reviewers, but the men are
studiously shunning It. Ixioks like
fairish $6,800. Last week 'Into Tour
Dance' (FN) slipped more than an-
ticipated, but came In with Just
under $9,000, which Is very nice.
Valencia (Loew-UA) (16-26-35)—
'Happened One Night* and Mentallst
Adrienne on stage. Immediately
after it won the Academy Award,
half the nabes In town pounced upon
pic and gave It repeat dates; that
played It out, and It Is making no
history here. Adrienne on stage haa
caught fancy of the more fiighty
femmes, and has 'em trooping in to
hear her. Combo looks like good
$4,200. Last week, second here and
third In loop of 'Marietta' (MG),
good $3,700.
CEEW TO AlfNAPOnS
Hollywood, April 30.
Richard Wallace Is taking a pro-
duction unit April 30 to the U. S.
Naval Academy for background
shots on 'Annapolis, Farewell.'
Henry Sharp heads the pho-
tographic crew.
Ahearne with Colman Maybe
Metro Is testing Brian Ahearne
for second lead to Ronald Colman
In 'Tale of Two Cities.'
standard vaude lineup pleased last
week with $12,500. Musical film
brighter here, in proportion, than
its first run at the State, two weeks
before.
Paramount (M&P) (1,800; 26-36-
50) 'Four Hours' (Par) and 'Mary
Jane's Pa' (WB), dual. Turning in
a medium $6,600. Last week one of
the season's leaders, because of
'Black Fury' (WB) and 'Night at
Rltz' (WB), doubled, former getting
all the credit for $10,000, very good.
Fenway (M&P) (1,600; 25-30-40-
50) 'Four Hours' (Par) and 'Mary
Jane" (WB) dualed. Will attract
about $3,800, oke. 'Black Fury' (WB)
did exceptionally well last week for
this type pic last week, doubled
with 'Rltz' (WB), $5,000.
Scollay (M&P) (2,700; 25-35-60)
'Four Hours' (Par), 1st run, and
'Scandals' (Fox-), 2nd run, double.
Aiming at $3,800, fair. 'Hours' day-
dating at three houses won't hel
anybody. Last week $4,000 for 'Curi-
ouis Bride' (WB) and 'Mississippi'
(Par), dual, both second run.
Wednesday, May 1, 1935
PICT
E G
S S E S
VARIETY
11
Chi Censors Cutting Up Again,
Funny Reject Reason on 'G Men
Chicago, April 30.
Censor board here Is having a lot
of fun with pictures these days,
' ■Uclng some and bluntly rejecting
others. Latest to be kicked Into
the alley, 'G Men' (WB), was re-
fused any sort of permit last week.
Censors admitted that there was
nothing immoral or 'wrong' about
the picture but rejected on the basis
that the picture would be. 'too ex-
citing' for children. This la the first
time in the history of the board that
It has rejected a. picture on a basis
not even recognized by the motion
picture censorship law.
Expected that Warners will put
up a lusty fight against the rejec-
tion of 'G Men'. Warners is pretty
burned up anyhow, having been
pushed around plenty lately by the
censors here. Right now WB has
three pictures thus tied up by the
board, the other two being 'Dr.
Monica' and 'Side Streets' with the
local exchange about having given
up hope of ever getting these by.
Three weeks ago the board re-
jected 'Black Fury' and it took
plenty of angling to get the final
okay on the Muni flicker.
Local censor board has been kick
Ing over the traces lately but strict
ly on gun a: d action pictures. With
no sex flickers to scissor and slice
the censors are getting the shears In
practice on underworld epics.
"With no sex now to cut, the cen-
sors' new 'exciting tor children' tack
has the exchanges and exhlbs won
dering if the censors will, shortly be
cutting up the western and other
flicks.
Another picture rejected last
week by the censora was the new
Marlene Dietrich picture, 'Devil Is a
Woman' (Par),
PHILY B. O'S
JUST GET BY
Switch Ties Walker
Hollywood, April 30.
Production switch on 'Sing Me a
Love Song" at Universal delays
Stuart Walker's functioning as an
associate producer on his recently
announced elevation from director-
ial bracket.
Kurt Neumann had been assigned
to direct, but has been held oft for
another picture, pending reorganiza-
tion on the U lot, by Carl Laemmle,
with Walker stepping into the meg
spot. 'Love Song' script has been
finished by Ben Gr.auman Kohn,
Philadelphia, April SO.
(Bast •xpleitation: Stanley)
Business in the downtown film
sector should be somewhat above
average this week with, however,
few noteworthy outstanders.
On face of things, 'Reckless,' at
the Boyd, ought to top the field
With its two big names, but the
reviewers were none too kind and
word-of-mouth has been generally
Unfavorable. Started very strongly,
may nose-dive, but probably 116,000,
which la fine business.
Of the houses with straight film
policy, the Stanley should follow
the Boyd with 'Black Fury,' but here
again word-of-mouth is hurting.
Cricks emphaq^ed heaviness of film.
Mebbe $14,000.
Estimaties for This Week
Aldine (1,200: 35-40-55)— 'Riche-
lieu' (UA). Figures for a sound
110,000 in its second week. Last
week's $14,200 was four grand over
expectations.
Arcadia (600; 25-40-60)— 'Private
Worlds' (Par). Third downtown
run and should be helped by criti-
cal handclapplng; $2,500. Last week,
'Wedding Night' (UA), disappoint-
ing at $2,000.
Boyd (2,400; 35-40-55)— 'Reckless'
(MG). Ought to be week's out-
stander, but negative word-of-
mouth hurting. On basis of start
should hit $16,000. Last week,
'Naughty Marietta' (MG). Slipped
In second week with only $12,000,
not enougli.
Earle (2,000; 25-40-50) — 'Hotel
Murder-' (Fox) and 'Vanities' tab.
Show figured to be real magnet and
may Ijoost biz to $17,000. Last week,
'Hold^'Em, Yale' (Par) and vaude,
acant $14,000.
Fox (3,000; 40-55-65) — 'Ladies
Love Danger' (Fox) and .stage show.
No more than $13,500. Last week,
'Scandals' (Fox) and stage show,
■lightly better than recent average
at $14,600, but far from good.
Karlton (1,000; 25-35-40) — 'Un-
welcome Stranger' (Col). Not fig-
ured for better than a weak $2,200.
Last week, 'Laddie' (Radio), fair
12,800.
Keith's (2,000; 30-40-50) — 'Ma-
rietta' (MG). Sharp drop in second
week at Boyd make chances here
uncertain. Ought to hit nearly
$3,000, though. Last week, 'Missis-
sippi' (Par) second run, a nice
$3,400.
Stanley (3.7O0; 35-40-55) — 'Black
Fury' (FN). Plenty of campaign-
ing, but only about $11,000. I,ast
■week, 'Into Your Dance' (WB), $13,-
600 for six clays and two extra per-
formances, very disappointing.
Stanton d.TOO; 30-40-50)— 'Four
Hours to Kill' CFX). Perhap.s $8,000.
T,a.'-t wcpU-. 'MoFaddPn'g Flats' iTnr),
cnt iffl p\ppftPfi $r;.oon. f,-iir.
JOLSON $9,500
'RICHELIEU' lOG.
CINCY
Cincinnati, April 30.
'Cardinal Richelieu' Is this week's
cinema b. o. gem, sparkling $10,000
worth for the Albee. 'Go Into Tour
Dance' Is tugging $9,600 on Its first
nine days at Keith's, theatre's best
biz in weeks. 'Stolen Harmony' is
hitting lots of flat notes at the Pal-
ace, for a lame $7,000. Shubert,
with 'It's a Small World' and Ina
Ray Hutton's femme ork Is getting
$10,000.
Estimates for This Week
Albae (RKO) (8,300; 35-42)—
'Richelieu' (UA). George Arllss free
wheeling the carriage trade to good
$10,000. Last week 'Reckless' (MO),
$10,600.
Shubert (RKO) (2,200; 35-42-65)—
'Small World' (Fox) and Ina Ray
Hutton band topping four-act bill
Should fetch $10.00«, fair. Last
week 'Unwelcome Stranger* (Col)
and Lupe Velez, $8,600, blah.
Palaoe (RKO) (2,600; 36-43)—
'Stolen Harmony' (Par) and 'March
of Time.' Separate advance adver-
tising on 'Time,' same amount as on
feature. Dull getaway indicates
$7,000 at most, poor. Last week
'Private Worlds' (Par), $10,000, so
so.
Keith'a (Lisbon) (1,600 ; 86-42)-
'Into Tour Dance' (WB), Fourth
estaters clap hands for Archie L,
Mayo's direction. Al Jolson's re
vlval of big league style, and work
of Ruby Keeler. Pic opened
Wednesday (24) and will hit big
$9,500 for first nine days. Last
week, "Mary Jane's Pa' (WB), five
days, $2,800. Aspirin.
Capitol CRKO) (2,000; S5-42) —
'Prlvatfe Worlds' (Par), transferred
from Palace for second downtown
week, $4,500, okay. Last week, 'Ma-
rietta' (MG) (3d week), $5,500
strong.
Lyric (RKO) (1,400; 25-30-40) —
'Reckless' (MG). Switched from Al-
bee for continued downtown run,
$4,500, all right. Last week 'Four
Hoiirs* (Par), $3,000 on six days
light
Grand (RKO) (1,200; 25-30-40) —
'Marietta' (MG), fourth downtown
week, $3,000, nice. Last week, 'Hap
pened One Night' (Col), encored to
a wham $3,800.
Family (RKO) (1,000; 15-26) —
'Casino Murder' (MG) and 'Swell
Head' (Col), divided, $2,000, nor
mal. Ditto last week on 'Revenge
Rider' (Col) and 'T.ake the Stand
(FD), separate.
Strand (Ind) (1,200; 15-20-30) —
'Imitation of Life' (Par). Second re
peat here after town-wide showing.
Maybe $800. Last week 'Night Life'
(U), $1,300, better than average,
'G MEN/ $6,500, TOPS
SO-SO PORTLAND, ORE
Portland, Ore., April 30
After plugging 'Reckless' (MG)
for six weeks with billboards and
advance stories, Parker's UA still
wanted to hold 'Marietta' (MG) for
a fourth week, latter pic having
done as steady a b. o. biz as seen in
these parts for many a moon. UA
Is the smallest houtie In the burg,
with the heaviest exploitation bud-
get, also the only spot without cut-
rate balcony seats. 'Ueckless' Is in
line to follow the 'Marietta' biz with
another rip tide at the b. n. Al.so In
the hl?h gross class is Evergreen's
Paramount with 'Private World's
(Par).
Capitol (grind) made a splurKc
for itself plugging Georgia Lee, fan
dancer, who got hersell' nows-
photoed terpsichoring with nature
ill the City pnrV rnpUf,! •.'■rinrl v.-iudo
probably pays better dividends than
any stage units in the burg.
Estimate* for This Week
Broadway (Parker (2,000; 25-40)
— G^Men' (FN). Looks like better
than average for this house with
okay $6,500, Last week '(Jo Into
Tour Dance' (FN) got $6,000, not
strong enough to hold.
United Artiste (Parker) (1,000;
26-40)— 'Naughty Marietta' (4th
week). Around $4,000. Last week
'Naughty Marietta' (MG) clicked
for a strong third week at $4,800.
Second $5,900. First big $8,600.
Paramount (Evergreen (3,000; 25-
40) — 'Private World's (Par) and
vaude." Well exploited and getting
better than average attention,
should do $7,600. Last week 'Geo.
White Scandals' (Pox) with Georgia
Minstrels in vaude as top billing,
closed for $6,200, so-so.
Orpheum (Hamrlck) (2,000; 25-
40)— 'Dog of Flanders' (Radio) and
'Night at Rltz.' Combo with vaude
making unusually long program,
few spills and b. o. down to average
$4,500. Last week 'Bride of Frank-
enstein' (U) and vaude smashed
through for better than expected
results, gi-eat $7,800.
Mayfair (Parker Evergreen)
(1,400; 25-40)— 'Love in' Bloom'
(Par) and 'Death Fltes East" (Col).
Combo getting fair results around
$2,700. LASt week 'Red Hot Tires'
(FN) and 'McFaddens* Flats' (Par)
never got beyond an average $2,300.
Music Box (Hamrlck) (1,000; 15-
25)— 'Scarlet Pimpernel' (UA) and
Sweet Music' (WB). Combo of
second runs gettln an extra good
play for this small house, above par
at $2,000. Last week 'Devil Dogs of
Air' (WB) and 'Mystery of Edwin
Drood' (FN) fair at $1,400.
Music Hall s 5-Yr. Product Deal
With RKO-Radio; Fox Wants Better
Break in R. C: U. A. Deal StiD On
usual policy, but not the usual busi-
ness; $8,000 will be welcome. Last
week, 'Stolen Harmony' (Par), broke
the split week -.Tpollcy to stay full
seven days with Lasky's 'French
Revue' on the stage; $10,000 was
cut in on by transportation trouble.
Orpheum (Blank-Tri-State) (2,-
979; 25-40) — 'Vanessa' (MG) has for
a partner 'Hold 'Em Yale' (Par).
$6,500 weak. Last week, 'Private
Worlds' (Par) and '$10 Raise' (Fox),
the picture bill and strong enough
to hold off the strike for a nice
$7,600.
Omaba Grosses Down;
Labor Tension Fel^
Tanessa,' $6,500, Weak
Omaha, April 30.
(Beat exploitation: Brandcis)
Trolley strike still carrying on
and going into its tenth day of
duration. No hope of settlement
has yet appeared, but company is
operating on a 60% basis with non-
union operators at the controls.
Cars on the tracks mean little as
folks won't get on till the thing is
definitely settled, and Jitneys which
swarm the streets reap the harvest
while stores and theatres take the
rap. <
Exploitation less effective under
the circumstances, but perhaps best
running current Is contest appear-
Ing in the Bee News and sponsored
by Brandels theatre on subject of
'G-Men,' next week's attraction.
Estimates for This Week
Omaha (Blank-Trl-State) (2,100
25- 40)— 'Naughty Marietta' (MG).
This picture started slow but soon
got under way. Best of the film
fare and will be good despite the
strike; $6,600 beats the past two
or three weeks, and only sad in
that It might have been much more
under normal conditions. Last week,
'Reckless' (MG), suffered the same
trouble, and didn't build after a
good start; $5,800 good enough, con-
sidering.
Brandela (Slnger-RKO) (1,200;
26- 35-40) — 'Go Into Tour Dance'
(WB). Started well and will do
well to hold to that mark. The
beneficiary of much plugging In the
Bee News because of an advance
showing for the free milk and Ice
fund sponsored by the paper; $5,000.
good. Last week, 'Star of Midnight'
(Radio), was good enough to beat
a previous good week even with
the strike; $5,200 good and draw
due to the Powell-Rogers combined
names.
Paramount (Blank-Tri-State) (2,-
765; 25-35-40)— 'Devil la A Woman'
(Par). Little or no help to the
'Happy Go Lucky' stage unit. Bill
stays a full week, in contrast to the
'RICHELIEU' IN
DETROIT OKE
AT $g,iO
Detroit, April 30.
(Best Exploitation: Fox)
Past week delivered some mighty
sweet grosses to the town's av.ers.
Including the newly opened Broad-
way Capitol, Easter holiday helping
very nicely. But seems as. though
the town took Its amusements with
a vengenace, the past week grosses
In prospect for the week not looking
so hot. Fox leads the town with a
stage show headlined by Willie and
Eugene Howard and Tamara.
Fox went to town on 'March of
Time' third Installment now show-
ing at this house, by Instituting a
tremendous billboard campaign.
Estimatea for This W«ek
Michigan (United-Detroit) (4,100;
25-35-65)— 'Private Worlds' (Par)
and stage show. Playing up Claud-
ette Colbert will undoubtedly bring
many in, but neither end particu-
larly strong. Ought to register oke
at about $18,000. Last week 'Into
Your Dance' (FN) with Morton
Downey, Alice White and Britton
Bros, band on stage sent biz zoom-
ing to $28,900.
Fox (Inde) (5,100; 25-36-55)—
'Scandals' (Fox) and stage show
headed by Willie and Eugene How-
ard. Practically a giant musical
extravaganza provided by stage and
screen ends, coupled with third edl
tlon of 'March of Time' (FD), one
of strongest bills at this house In
some time. Should bring the bar-
gain hunters out In enough num-
bers to put the gross at near $21,500.
Last week 'Star of Midnight'
(Radio) and Guy Lombardo's or-
chestra delivered smash $29,000.
United Artists (United-Detroit)
(2,070; 25-35-65)— 'Richelieu' (UA).
George Arliss well liked here and
should respond in a gracious man-
ner. Looks like about $8,000. Last
week 'Reckless' (MG), very good at
$10,000.
Fisher (United-Detroit) (2,976;
25-35)— 'Gold Diggers' (WB) and
'Vanessa' (MG). Regular take In-
dlcat^ed this week about $4,500. Last
week 'Ruggles' (Par) and 'Woman
In Red' (FN) nice $5,000.
Adams (Balaban) (1,770; 26-40)—
'$10 Raise' (Fox) and 'Strangers
AU' (Radio). Looks like about
$4,300. Last week 'Princess O'Hara'
(U) and '.Small World' (Fox)
grabbed $5,000.
Fox Film intendT) .to Insure its
product being handled better at tha
Radio City Music Hall than hitherto
at the Rockefeller cinema institute.
The Fox people are not happy over
the way the Hall has treated Fox
pix during the current season.
While talks continue with United
Artists for a block-program deal
with the Music Hall, the latter
closed a five-year product pact with
RKO-Radlo. That's the biggest
single theatre product deal in years.
It conditions a supply of 22 Radio
films annually for the Miisic Hall.
RKO Is a financial partner in the
Hall and therefore has some respon-
sibility to see that the Rockefeller
screen palace gets an adequate sup-
ply of proper product.
Proposed Music Hall United
Artists' film deal may result in
U. A. getting a somewhat raised
film rental en bloc, the excess rental
portion of which may be devoted by
the U. A. distribution end to make
up the probable b.o. deficiencies at
the Rlvoll, under any Intended pact
to be made. Also, the Rivoll might
be privileged to cop ' the Hall's
turndowns on all lines bought. U. A.
operates the RIvoli on Broadway.
Any United Artists product ar-
rangement would run for five yeara
or longer. The Rivoll lease held by
U.A., it is understood, expires within
a couple of years or so. Therefore,
any safeguard for the RlvoU b.o.
looks to be of limited duration.
Inside Stuff-Pictures
(Continued from page 6)
good results even with the che.^p cameras selling for between $10 and
$26. Used without filters and reciulres no change In the projector.
Commercial angle is that If perfected the processing will be so much
cheaper than all present processes that the present color workers can-
not compete, while the color. If It clicks, will be In such demand that
Eastman will have a practical monopoly for a time, at any rate.
Process dispenses with filters, double negatives and the like, can be
worked In any camera without adaptation, It's claimed, and will work
in standard projectors on any screen.
Discarding the filter Idea, the color is obtained through a triple emul-
sion, each layer susceptible to only one color of the spectrum. It a tint,
two or more emulsions will be acted upon In proportion to their pre-
ponderance In the tint. Color Is supplied by a scries of three dye baths,
each of which affeota only one of the layers of emulsion.
Wllej- I'ost will not rnnke his serial and fo.-iUMx- for Louis Weiss until
late summer or in the fall. He Is dotermlnf-d to make more attempts at
a stratosphere hop and not until he Iius these off his chest will he report
for his picture work. Wr-iss h;is consented to the postponement of an
early production of the pictures, fiffuring the flier's exploits will be that
much more publicity for the films when released.
Dc.fpit.e Pnramciunt's rwiaiicial Interest in his pictures, Walter Wanger
will makf- four production.H for Par relfa.se at the Gener.Tl Service
Studios.
.To.ioph IJunnlngrT, vet vaude maf;lclan; is collaborating on a picture
serinl. ba.-^ie Iden of whU'h I" nn expose nf spiritualists.
NEWARK DULL;
DANCE' $11.
Newark, April 30.
(Beat Exploitation: Branford)
Post-Easter business did not turn
out as well as hoped. Slump that hit
most houses last week-end was
.shaken ofF In some cases but th»
gross did not rise as much as ex-
pected, and, while the mid-summer
weather was a good alibi trouble is
probably deeper than a shift in th»
thermometer.
'Reckless'' at Loew's will lead, but
with a gross not much over $16,000.
Empire did Its first week at 10-lBc.
and took little, which Is what was
expected both inside and out, but
house will stick and hopes to build.
Branford opened !Go ^ Into Your
Dance" with Al Jolson In person and
plenty of ballyhoo, including big
banner In the lobby of Robert Treat
hotel, motorcycle cops, parade and
fireworks.
Estimates for This Week
Branford (WB) (2,966; 15-65)—
'Into Your Dance' (WB). Big bally-
hoo and Al Jolson In person the tip-
off, as It did not fill the house. But
excellent reviews will bring in
plenty and It should get. fine $11,000.
Last week 'Black Fury' (WB)
slipped a little but was great at
$18,000 for nine days.
Capitol (WB) (1,200; 15-25-35-40)
— 'Folios Bergere' (UA) and 'Woman
in Red' (FN). I'robably will have
dllflculty beating the usual $3,000 or
thereby. Last week 'Gold Diggers'
(FN) and 'McFadden's Flats' (Par)
weak at $8,200.
Little (Franklin) (299; 3.T-50)—
'Farewell to Love' (General) and
'Cain' (Epic^ .Ian Kiepura is hardly
big enough here to carry this alone
but a decent $800 is expected. 7.,ast
week 'Don Quixote' (Du V\'oi-ld)
okay at $l,o00.
Loew's State (2,780; 15-75)—
'HecklCBs' (MG) and vaude. Opening
weak; like the others, but building
and can't help taking a good $10,000.
Last week 'West I'oint' (MG) failed
to pink up and ended off at $12,000.
Paramount- Newark f Adams- Par)
(2,248: 16-99J— 'Mississippi' (Par)
(2nd week) and vaude. Rather weak
holdover, but the expected $8,500 is
not hopeless. First week $16,000.
Proctor's (RKO) (2,300; 15-55)—
'Little Colonel' (2nd week) (Fox).
Not holding up on .second frame and
will not stay the full week. S2,500.
First wek okay at over $11,000.
Terminal (Skouras) (1,!)00; in-2!;-
40) — 'Man Who Kn(-w Too Much'
(GB) and 'Clrc-us Shadows' (I'cer-
IcsB). Holding full week and has.
higli hopes of a fine $4,000. Last
week 'Roberta' (Radio) and 'Dog of
^'landers' (Katlio) with 'Xul Farni'
(FD) and 'WesLerner' (Colj split.
Ileart-breaUinf; but, 'Roberta's long
run at Proctor's and its simultane-
ous playing In the neighborhoods
ton mnrh; only -^2.900.
12
•VABlETy'S' LONDON OFFICE,
n St, Murtln'B Wace, Trafal^r Sqoare
FOREIGN FILM NEWS
Telephone Temple Bat B 0*l-504t
Cable Address: VABIBTT, VOtfDOS
Spain Sets Up Industry Council
To Go Over All Angles of Pic Biz
Madrid, April 19.
National Clnematographlo Coun-
cil for reorganizing film biz has
finally been set up. Council was
ordered formed by various decrees
some months ago.
Council's announced purpose Is to
Btudy the industry's problems and
'propose solutions most adequate
•and convenient to the national In-
terest.' It will study problems re-
lated to distribution and exhibition
of plx; regulations of commercial
operations deriving therefrom; de-
fense of Spanish film interests and
Industry; possibility and conven-
ience of establishing obligatory
showing of certain percentage of
Spanish-made films and manner of
applying such a measure; economic
facilities which the common lan-
guage might give to Spanlsh-Amer
lean production; financial aspect of
cinema industry and commerce;
taxes on films; customs duties on
Imported fllms^ apparatus and pro-
duction material.
Council also will study newsreel
production and distribution; films
as an auxiliary means for encourag'
Ing tourist trade; documental films
cultural and educative films; Alms
for publicizing sanitary laws; films
for labor education; use of motion
pictures for making of maps and
for military purposes.
Film control group lined up as |
follows; President, director general
of Industry Francisco Vlves Nuln;
vice-president, director general of
commerce Francisco Javier Meruen-
dano Fermoso; secretary, Manuel
Quero Simon, named by direction
general of Industry.
Members
Other members: Enrique Carrion,
owner of Capitol theatre,' Madrid,
appointed by direction general of In-
dustry; Rafael Munoz Lorente,
named by direction general of com-
merce; Alfredo CabanlUas Blanco,
appointed by National Culture
Council; Alfredo Bauer, named by
Spanish ^ourlst Bureau of which
lie is secretary-manager; Antonio
Bobert, named by Industrial En-
gineers' Federation; Jose Forne,
named by Society of Cinemato-
graphic Authors, of which be Is
president; Rafael Salgado Cuesta.,
president of the Chamber of Com-
merce and the CEA Studios, named
■by film producers; Arturo Perez
Ca'marero, president of the United
Film Critics, named by newspaper
critics; Alberto Arroyo VUlarroel,
elected by laboratory proprietors;
liUcas Arglles, manager of the Gen-
eral Society of Impresarios, elected
by pic house owners; Antonio Por
tago, elected by film actors; Manuel
Carreras Macaya, director of UFA
In Spain, named by pic. dlstrltjutors
who Import Alms, and Roberto Mar
tin Pallelro, named by dlstrlbs who
do not Import,
Butt of some newspaper criticism
was Perez Camarero, who was
named to the council by the critics.
But the Madrid newspapers, El Sol,
La Voz, Ya, ABC, DIarlo de Madrid
and the newscastlng department of
Union Radio, most Important local
station, disagreed with the appoint
ment, claiming he had been elected
by film advertising solicitors, not
critics. Film reviewers for these
papers aissert they are Independent
and removed from contact with ad-
vertisers, hinting that their other
colleagues are not only critics but
also must solicit the advertising for
their film pages.
Tax Cot on London's
Cheaper Film Seats
Liondon, April 21.
No great surprise expressed over
the remission of entertainment tax
on cheaper seats In film houses, an-
nounced In the new budget. All
seats In picture theatres under 12c.
will not be taxed now. This means
8,000,000 weekly plcturegoers will
save 2c fpr. every entry. Approxi-
mately 40%' of total ticket buyers
Immediately after the announce-
ment, shares In Gaumont-Brltlsh
and Associated British Pictures rose
slightly. Reduction will have a
salutary effect In the Industrial dls
trlcts.
Legit houses also come In for a
slight concession, getting about 2c.
reduction on a $2.60 seat. This will
not be given to the purchaser but
pocketed by the house.
TOUGH CENSOR
RULES SEEN
FOR VIENNA
Vienna, April 19^
Beginning Sept, 1 Austria yi'lU
have ultra-stlfC film censorship,
which may seriously damage Ainer-
ican distribution In this country,
Government Is setting up a Na-
tional Censor Board Including reps
from the church, schools, govern
ment, city administration, ediica
tlon ministry, commerce ministry
and film business, to look after
Austrian morals.
Until now the government has
had no agency to check sex and po-
litical morality In films, and there
have been occasional riots when
such films as 'Jew Suss* (G-B)
were played here. Government Is
distinctly Catholic, antl-Jewlsh, and
anti-Nazi.
Understood that films with any
pro-Jewish tendencies will ' be
turned down.
EIIOS STARTS AGAIN
Milan, April 20.
With assurance of financial back
Ing from local bankers, Ellos Film
Win resume production activity.
Producers Intend putting two
pictures In work Immediately. In
terior shots are to be done at Cines
Btudio In Rome. Parsifal BassI was
recalled from Berlin, where he
Worked for Ufa and Efa, and en-
gaged to direct the film.
ZUCKMAYER'S SCRIPT
London, April 21.
Contract between Ludovlco Toe
pUtz and Carl Zuckmayer, which
was reported to have fallen through
in still In the works.
Toeplltz' original idea was that
Zuckmayer should write a script
for a film of the life of Kean, which
was abandoned. But Zuckmayer Is
still under contract to Toeplltz to
write a script for them.
Fears Nothing
Rome, April 19.
A fearless film critic has
appeared In Rome. He's
Mussolini's son, Vlttorlo.
First Vlttorlo, who Ip a critic
on Anno XIII, a fortnightly
mag, raved about 'Cleopatra'
(Par), despite the fact that the
rest of Italy has turned thumbs
down on it, not liking the In-
nuendo against some of the na-
tional heroes. Then he really
made It good and hot by pan-
ning 'Campo dl Maggio,' which
Is getting raves all over Italy.
And 'Campo dl Maggio' Is a
film made from II Duce'a own
script.
Paris Court Rules Film Producers
Same as Authors; Nightly Payoffs
New Spanish Distrib,
Exhib Co. Gets Start
Marcel HeUman Jobs-
B.&D. on Production of
'Job' with Greg. Ratoff
— T
London, April 21.
Marcel Hellman, former president
of Matador Films In Berlin and for
the past year with Pathe-Natan In
France, has Joined British & Do
minion, and will jointly produce
Job' by Joseph Roth, which has
been adapted for films by Osslp
Dymov and Frederlch Kohner. Pro
duction will cost |300,000, with Hell-
man and B. & D. going 60-60 on the
project Gregory Ratoft Is to be
starred, and shooting to start around
the middle of June.
Hans Oppenhelmer, responsible
for RatofTs 'Forbidden Territory,'
was originally in on the 'Job' deal,
but was let out on a $2,600 com
pensatlon, with Ratoff buying his
Interest,
United Artists, which has prac
tically completed a deal to release
'18 Minutes,' the Banks-Ratoft film
made by Pathe-Vogue, In America,
will world-release the latter.
Lee Garmes will come over to
photograph 'Job.' Osslp Dymov lo a
New York poet and playwright with
a rep mostly In Yiddish legit.
Madrid, April 19.
Newest distrib and producing
outfit, Hlspano-Mex Films, opened
Its offices with a general recep-
tion for diplomats, writers, actors
and critics. Jose SechI is managing
the concern with Enrique del Cam-
po, a Mexican, as artistic director.
Hlspano-Mex proposes to dis-
tribute Mexican - made films in
Spain and Us own productions
through a Mexican distrib in Mex-
ico. Outfit Is planning to build Its
own studios here and first produc-
tion will be 'Africa,' based on an
original by Luis Amado Blanco,
local newspaperman. Campo and
Marta Ruel, also a Mexican, will be
starred. Exteriors will be shot In
Tetuan, Spanish Morocco.
MG'S 1840 SEAT
CAP, MADRID
SHOWCASE
ANOTHER ATTEMPT TO
UNITE FRENCH CINEMA
rfAUAN PRODUCERS
BUSY ON NEW nCS
Madild, April 18,
MGM has taken over the Capitol
theatre, l,840-8eater, as an outlet
for Its product. Capitol Is a first-
run house opened about a year ago
and Is Madrid's deluxlest showcase
Enrique Carrion, owner of the
Capitol, has been faking It on the
chin for some time. Reported that
Metro paid somewhere between
$41,000 and $66,000 for one year's
rent, with contract running for five
years.
Metro wanted to start ■ oft with
'The Merry Widow' on Easter Sun-
day, but controversy with Spanish
Authors Society held It up and pre-
vented Immediate release.
Understood the Capitol will de
pend on Fox Movietone for its news-
reel In view of latter's expansion in
Spain with subsequent increase of
EXPECT BIG HOUDAY
-BIZ FOR ANZAC PIX
Paris, April 21.
The umpteenth move to organize
French film business into one big
association has been launch^ by
Charles Delacommune, who Is ap-
pealing to what he calls the 'tech-
nicians of cinema' to get together In
a union along Fascist guild lines.
Working on the existing organi-
zation of filmers as basis, Delacom-
mune Is trying to unite authors,
actors, cameramen, directors, pro-
ducers and everybody else. Seems
to be nationalist and reactionary In
political tendency.
Following on the fiop of the Henri
Clerc-Paul Charles Blver move to
unite the industry through, asso-
ciations of exhibs, dlstrlbs and pro-
ducers, this new attempt would be
Important If It had a chance of
success. That remains to be seen.
Current French new deal plans
depend on organization of trades
Into groups which can make rules
for conduct of business, and cinema
biz needs one. Also needs a little
unity to defend itself against po-
litical attacks. But disunion cur-
rently Is such that Delacommune's
action seems likely to be Just
another association taking up news-
paper space.
KENNEBECK EAST
Hollywood, April SO.
John E. Kennebeck, general man-
ager for Paramount in Australia
and New Zealand, left here Tues-
day (23) for New York. He then
sails for Paris where Par's inter-
national convention will be held.
Kennebeck spent a week at the
studio discu.sslng the new season's
liroCT'ani.
Rome, April 19
Native film producers are awaken
Ing from their lethargy. Inactive
for some time, they are all planning
expansive production programs now,
Among the. first to go before the-|,g^^;7g^"-;^g-7---^
camera will be 'Scarpe al Sole'
('Boots to the Sun'), a story of
the Alpine Italians' part In the war,
which will be directed by G. Elter
for I. C. I. Another early pic Is
•Gold In the Sea," which deals with
the salvage work of the ship Artl
gllo, being voiced by L. Bragagllo.
Others due to start soon: 'Hulls
of Steel' a naval subject assigned
to Alesandro Blasettl by Manentl
films; two pictures for Tlrrenla,
'Red Passport' from the book by
G. Q. Napolltano, which Guido
Brlgnone will direct and 'The
Cupola' by NovelU; Glovacchlno
Forzano, using the scenery and cos-
tumes from his- 'Campo de Maggio,'
win commence shooting 'Napoleon
and the Women'; 'Everybody's
Motor Car' goes on the Novella com-
pany's schedule under Mario Cam
erlnl.
Barker Directs First
Under Republic's Seal
Hollywood, April 30.
Reginald Barker will direct the
first feature to be produced under
the new Republic banner, following
washout of the Monogram name at
the producing end next month.
Initial Republic feature will be
'Forbidden Heaven,' slated to get
before the cameras the middle of
May at RKO-Pathe studios.
Two-Way Mex Pics
Sydney, April 10.
Slight pre-Lenten slump here, but
biz Is expected to go tremendously
high over the holiday period,
rainy holiday period nieans ca
paclty, no matter what type of en
tertalnment Is playing.
Managements are re-arranging
their bills to meet the requirements,
In Sydney Len End means a big
racing carnival so 'Broadway Bill'
(Col) will go in as one of the major
attractions.
'One Night of Love' (Col) goes
Into Its fourth month and will con
tlnue. 'Lives of Bengal Lancer'
(Par) is set solid, passing Its 7th
week and sticking. 'Bright Eyes'
(Fox) stayed four weeks and will
be replaced with 'Here Is My
Heart' (Par).
Other current releases doing well
Include 'Beyond Bengal' (B.E.), 'Kid
Millions' (UA), 'Little Man, What
Now' (U), 'Evelyn Prentice' (M.rG)
'Painted Veil' (M-G), 'Old Curiosity
Shop' (B.E.), 'Are You a Mason
(B&D), 'Under Pressure' (Fox)
'Maybe It's L«vo' (WB), and 'Rich
est Girl In World' (Radio).
Mexico City, April 30.
Folklore pics with a double
headed commercial purpose — to sell
at home and abroad and Induce
more foreigners to come here as
tourists — are being made by Mex-
ico's first co-op producer, Produc
clones Mexicanas Argos, S. A., or- of stage shows, Is becoming UFA'
ganlzed.Jjy.thesplans, scribblers and | Mexican show window.
Ufa's Mex Showcase
Mexico City, April 30
Cine Principal, converted from
the Teatro Principal, America'
oldest legit house which went
cinema after more than 200 years
technicians.
Company has two folklore pics,
featuring national costumes, songs,
music, dancing, etc., in the works,
to be released this spring.
German company has introduced
several pics there. Biggest attracter
is current production, 'Death of
Siegfried,' which ranks as one of
the big local pics at the b.o.
Paris, April 21.
Decision of the Paris Civil Court,
grlvlng to producers of films all the
peclal rights which the French law
reserves for* authors of dramatic
works, opens up new vistas In the
methods of collection In this coun-
try of rentals and other payments
due to producers and dlstrlbs.
Edict comes In a suit brought by
Tobis against the Studio de I'Etolle,
local showcase, which for months
ran the Tobis Viennese film 'If&a-
carade,' that has been bought by
Metro for American remake. De-
spite, big b.o, success, Tobis claimed
It received no payments from the
exhibitor and brought suit.
Basis of Tobis' action are decrees
Issued during the French Revolu-
tion, In 1791 and 1'793, which for-
bid public performance of any work
without written Consent of the
author, under penalty of confisca-
tion of the entire gross for the bene-
fit of the author.. Law of 1810 backs
up these decrees by providing a
fine of 60 to 600 francs for any
showman who fails to pay the
author.
Tobis Claim
Tobis claimed that In the case of
sound film the only person who
can be considered the real author
Is the producer, and brought action
lo get Its coin on that basis. ExhIb
contended that the law was made
only to protect scribblers, but the
court overruled him.
Decision says that the rights of
all the other authors of the film
are concentrated In the producer,
who thus Is entitled to represent
everybody In collecting royalties and
rentals, and to redistribute what he
collects by contracts which he may
make with his collaborators.
This Is expected to have a big
effect on the controversy over roy-
alties now raging In France. Pro-
ducers of the film 'Mme. Angot's
Daughter' have announced that they
win rent only to exhibs who are
willing to allow royalties to be col-
lected nightly at the theatre by rep»
resentatlve of the Author's League,
and exhibs plan to boycott the pic-
ture to combat that principle.
Exact effect of the decision on this
controversy has not yet been figured
out, but exhibs can claim that the
court, making the producer an
author and the rep of all the co-
authors, makes him the sole collec-
tor of coin from them, and there-
fore they don't have to pay any
attention to authors wanting royal-
ties on the side. On the other hand
dlstrlbs may contend that the court
authorizes them to put a deal for
collection of royalties Into their
contracts.
Nordisk Starts Royalty
Suit in Norway; Same
As Swedish Litigation
Oslo, April 30.
Nordisk, Swedish electrics com-
pany, which won a priority patent
suit against American film Inter-
ests some months ago In Sweden,
and has come to terms with Amer-
ican companies on a royalty, has
started similar action in Norway.
Theatre owners here banded to-
gether during the past few days and
are demanding that all distribu-
tors sign guarantees covering ex-
hibs In case of future difficulties.
They want the dlstrlbs to signature
to the effect that if and when the
courts hold anyone responsible for
past or current film royalties thea-
tres will not be held up or made to
pay.
Thus far the dlstrlbs are saying
nothing doing, American companies
standing together on the Issue.
Feeling is that if they sign any- pa-
pers of the sort It will be a legal
detriment when the case coipes up
for trial.
G-B Recalls Frances Day
London, April 21,
Gaumont British is withdrawing
Frances Day from the successful
'Jill, Darling,' on May 4. Star la
wanted for three films.
Jeanne Aubert, late of the Parisian
Folles, is her likely sncce.s.sor in the
SaviUe musical.
. TABIBTT'r lOMDON OTnOB,
8 St. MaitlB'a FImc, Tmtalcar Baaani
FOREIGN FILM NEWS
TelephoB* Tempi* Bar S041-6MI
Cable Addiesii VAbIBTT, I.0N1>0N
13
AUSTRIA'S FILM CHANCE
Hoyts Expanding Nabe Operations
To Combat Par-Metro Maneuvers
Melbourne, April 10.
Charles Munro, co-director of
'General Theatres and ixiahaglng di-
rector of Hoyts, says that Hoyts
111 expand Its operations In the
elbourne nabe theatre fleld. Says
that, plans are advanced for. exten-
sions In West Brunswick, Sandrlngr-
ham, Caufleld, and Baldwin. Expan-
sion. Is also figured on in the Syd-
ney nabes. Also says that from
.now on his. company will let out on
lease any house it is found .Impos-
sible to operate profitably and con-
centrate only on houses that pay.
This Hoyt expansion move la an
attempt to combat the alleged Par-
Metro combine spread in the Mel-
bourne nabe centres in opposition to
Hoyts. It is learned, although de-
nied, that Par and Metro are back-
ing the Indie men and propositions
have been offered whereby i£ the
indies can And financial backing for
new theatres, Par-Metro will guar-
antee a full program supply.
For many years Hoyts had sole
control of nabes here, but follow-
ing the film war of a few months
ago, and_ the bitter fight between
Par, Metro, Hoyts and G. T., indie
theatres have been gradually break-
ing into the Hoyt territory, and pics
played by the indie men have, in
the, main, been either Par. or Metro.
In Adelaide the Indies have' been
gradually breaking into the centre
of G. T. activities.
At Chatswood, N. S. V/., dickers
are understood proceeding for a
new theatre in opposition to Hoyts.
Pat-Metro product hai been offered
to the sponsors. Some in other
.spots.
Par recently made a .deal with
.G, T. for several pics in certain
centers. Par also haa an agreement
with the Carrols to " supply them
Vith aces. Last week Par went Into
flrst-run v/lth programmers In
Sydney In opposition to G. T.
Metro also has a. deal with G. T.
for programmers at the Civic, Syd-
ney. This house, however, goes
Indie shortly with a vaude policy.
Both Par and Metro operate the-
atres In Melbourne in opposition to
G. T.
BUSINESS IN PARIS
KRS NIXES UA'S
D-D CIRCUITS
MERGER
London, April 30.
Klncniatosraph Renters' Society
put a veto on the United Artists'
proposed amalgamation with the
Deutsch and Donada circuits here.
KRS claim is that the same sit-
uation exists as when it vetoed the
Gaumont-British proposed booking
deal with the Hyams and Union
Cinema circuits recently and that
It would not be equitable from a
distributors' standpoint.
NO MORE KIDDING
French Army, Navy Don't Like
Farces About Themselves
Paris, April 21.
French military authorities are
getting touchy about filmed farces
on army life — one of the most popu-
lar type of picture locally — and the
"War Ministry has decided to ban
any further films which hold soldiers
or officers up to ridicule. This will
stop the most prolific branch of
French production.
Similar motive led the Navy De-
partment to forbid the making of a
picliu-e Jacciues Deval had planned
for Mi.stlnguctt. Story dealt with a
spy among the French sailors.
62 N ew FUni CompanieB in 19>34 and
26 Bankruptci«B
Paris, April 21.
Sixty-two new corporations for
production and distribution of films
were formed in France in 1934, ac-
coi^dlng to a compilation by .Louis
Saurel^publlshed in Critique Clne-
matographlque, Incorporations for
1933 were 41. Total capital put into
new concerns in 1934: $1,266,000;
1933: $463,000.
Failures in 1934 amounted to 26,
with total capitalizations of $483,300.
Previous year only nine firms "went
bust but' their capital amounted to
$901,700. The G.F.F.A. liquidation is
not Included In these statistics, be-
cause not completed. Besides, fail-
ures, four firms are cited as having
been dissolved In 1933 and eight in
1934.
Increase of capitalization of exist-
ing firms in 1933 amounted to $738,-
000 in 1933 and only $104,000 in 1934.
G-B PRODUCTION
SKED COMPLETE
London, April 21,
Gaurnont-Brltish has practically
completed Its production schedule
for the current year.
In addition to the usual output by
Jack Hulbert, Cicely Courtneldge,
Ralph Lynn and Tom "Walls, as-Vell
as- other routine productions by
Bessie Matthews, Nova Pilbeam and
others, there- will be more specials
than usual.
George Arllss will make two films
for G.-B. Conrad "Veldt will star
wl£h Noah Beei-y and Henry "Vin-
cent In 'King of the Damned.' He
win also be associated with Rich-
ard D.lx and Madge Evans In 'The
Tunnel.'
Madeleine Carroll will have a
Somerset Maugham script; Peter
Lorre returns from Hollywood to
appear in a picture with her.
One of the proposed most preten-
tous productions will be 'Rhodes,'
based on the life of the late Cecil
Rhodes, who built up South Africa.
Walter Huston will have the main
part.
Maureen O'Sulllvan, Gordon Hark-
et and Aubrey Smith will appear In
Kipling's 'Soldiers Three' and Boris
KarlofC returns for one more pro-
duction at Shepherd's Bush.
GRIESMAU IN SYDNEY
Sid Griesman of Associated Talk-
ing Pictures, London, is here o.o.Ing
the town.
Griesman will remain In this ter-
ritory for some time on bolialt of
Associated.
BUILDIIIG UP AS
REICH TUMBLES
17 Pictures Past Season and
Productiim to Be Tripled
—Exiles Help. Vienna
Make Several Successes
CONFIDENCE
ITAirS 20X IMPORT
TAX PLAN-NO QUOTA
Rome, April 19.
Although the film quota question
is not settled yet, and importations-
are apt to be confronted with dif-
ficulties, reports here indicate that
the trouble will be ironed out.
Method being considered Is a 20%
tax to be placed on foreign' films,
but understood tax will not be en-
forced providing the company seek-
ing admission for its product will
produce films in Italy to .such extent
that production of same shall re-
quire funds amounting to that which
would have been realized by the
levy.
This idea will supplant the reduc-
tion of Imports to 25% of present
releases as at first suggested by
governmental chiefs a few months
ago.
"Vienna, April It.
An important Austrian film In-
dustry 1b growing out of the ashes
of the political hatred which lately
has separated Austria and Ger-:
many.
According to reliable Information
the Austrian government Is consid-
ering giving Important support, in-
cluding coin, to the Austrian film
industry to combat the allegedly
pro-Nazi films coming .from Ger-
many.
Industry' here has had several
successes this year, which is en-
couraging all around. 'Maskerade'
and 'Leiso flehen melne Llcder'
('Easy Flow My Songs') have al-
ready been sold to the United States,
Metro taking the former, and two
more successes, 'Hoch Schule'
('High School') and 'Der Herr ohne
"Wohnuns' ('Homeless Man;), are
being. prepared for foreign dlstrllju-
tlon.
Some of Vienna's best theatre and
opera talent Is being conscripted
for films how, with the Increased
optimism. "Werner Kraua already
ha?- done, a couple of pictures here
and Led. Slezek, . opera star, Is de-
voting himself to a couple of sing-
les.
Austrian firms only turned out
16 films last year, but nearly, one-
half of them were highly profitable.
They expect to triple production
this year as a result of encouraging
results. 'They admit the Industry
never would have got started If it
had not been for the political ten-
sion between Austria and Q«rmany,
which made German films unac-
ceptable In "Vienna.
Seidehnan Bnys Jones
Distribntiiig Org. in
AastraKa for CoL
Sydney, April 80.
J. H. Seldelman, head of Colum-
bia's foreign department, who has
been visiting here for the past three
weeks, has bought back his com-
pany's franchise from John Jones
along with" the distributing organi-
zation set up here five years ago by
Jones. Means that Columbia will
now distribute here on Its own.
Jone.s' company, named Greater
Australasian Films, has been han-
dling nothing but Columbia fl.lms,
except an occasional local pic. It has
five exchanges In Australia, all of
which Columbia now proposes to
operate.- Name of the company will
be switched to Columbia Pictures,
Prop.
Move is In line with Seldelman'K
expansion policy. Inaugurated when
ho came over from Paramount
about two years ago. He now has
offices and exchanges started and
functioning in most countries of
the world. "Will do some o.o.'ing In
the Far East before returning to
New York.
Cinaes Clearing House
Madrid, April 18.
Clnacs, second biggest film hou.se-
circuit in Spain, with 15 thea-
tres in Barcelona alone, is gettlnn
rid of all its houses before next
season, including five first-runs In
Barcelona.
Reported outfit can't stand the
losses any longer and Is renting its
houses out to dlstrlba or Independ-
ents. Lots of offers, but nothing
signed yet.
Bernard Natan, Head of Pathe-Natan.
Indicted in Paris; Sundry Charges
CAPETOWN BIZ OFF
Only 'Veil' Oke; Film Quality Gen-
erally Mediocre
Capetown, April 9.
Only decent box-ofllce results by
films recently are being taken by
'Painted Veil' (M-G), which is at
the Royal (Union Theatres). Film
Is doing well not entirely on Its own
merits; a paucity of competition is
helping.
Business generally is in the dumps
in this ' sector. Newspaper space
compaigns aivall nothing. Condi-
tion can be accounted for by the
poor quality of fare. Public Is
avoiding cinemas during thei week,
b,ut' coming In for week end.
JAPANESE PIC
POOLING PLAN
Tokyo, April 8.
Toyoklchl Hata, manager of the
Tokyo Takaradzuka theatre and
chief booker for the Hibiya Eiga
Gekijo (cinema) has sailed for the
United States. Wouldn't say what
for; but reported that he's on a deal
for film rental and exhibition domi-
nation.
Takaradzuka and Shochiku are
now linked ' through the Nippon
Gekljo, which is jointly controlled
but booked by Hata. Takaradzuka
now books three flrst-i'un houses
and is building two more. Shochiku
has a string of a dozen playing for-
eign pix. Between them, they have
most of the flrst-run houses of the
Empire' which use foreign product.
Idea, which has been building In
Japanese minds for a long time, Is.
to offer lump sums for the product
of four or five major American
companies, divide the best pix
among them and thereby hammer
down rentals of all kinds In this
country. Two chains need about
200 pix a year to keep them going.
Last year only 251 American fea-
tures were imported.
Shochiku and Takaradzuka went
Into the Nippon Gekijo with the
avowed purpose of eliminating an
Indie competitive bidder which had
doubled flrst-run rentals in the
previous year.
100% FILM TAX RISE
PASSED IN THE HAGUE
The Hague, April 19.
Second Chamber of the Dutch
Parliament has pas.sed the new
tariff bill. In this bill, films are
taxed with a duty of 10c per meter.
Former tariff was 10% ad valorem
plus 30% surtax; the new tariff be-
ing about double.
Bill now goes to the First
Chamber, which can only pas.s it
or reject it. It has not the right
to alter the bill. Certain that the
l>ill will be passed by the Senate,
but It will not take effect im-
mediately.
Holland has signed an agreement
with the Scandinavian states to
the effect that it cannot raise tar-
iffs without giving due notice. This
takes some time and once these
.states have been duly informed, the
l.as't phase Is a Royal Decree, pub-
lishing on the date when the new
tariff comes into force.
Sheehan in Rome
Rome, April 18.
Clayton P. Sheehan, foreign chief
of Fox, Is In Rome.
He was received by the Under
Secretary for the I'rcss and Propa-
ganda, Count Clano.
Paris; April 30.
Bernard Natan, head of Pathe-
Natan, biggest film producing and
distributing company on the Con-
tinent, ^yB.s Indicted Monday (29) on
a charge of violation of laws gov-
erning French corporations.
This action was taken by examin-.
Ing Magistrate Ledoux and Publlo
Prosecutor Bruzin following a
search of the Pathe-Natan premises
on April 18 and an examination of
the film company's books by three
accountants named by the court.
Details of the charges against
Natan have not been made public,
but are understood to be a, direct
outcome of charges made by Ro"ocrt
Dirler, chairman of the Pathc-
Natah stockholders' defense com-
mittee. Dirler has been trying to
sue Natan for some time, alleging
that Natan manipulated stockhold-
ers' meetings for his own benefit.
He has charged, that the company'3
affairs are not In good shape and
has repeatedly asked for account-
ings. Natan fenced with Dirler and
his. group for the past six months,
always avoiding direct action of any
legal, sort until the present indict-
ment.
FILMS PILE UP
IN CAIRO TAX
BATTLE
Cairo, April 8.
Meeting was held at the Continen-
tal Hotel at Cairo, of all picture
dealers, and distributors In Egypt
for the purpose of studying th»
question of the new customs duties
imposed on foreign Alms and adopt-
ing necessary measures with a vie
to reversing It.
M, Faraud, Paramount head in
X^sypt, acting as chairman of th9
meeting, declared having made a
close investigation of the matter and
established that the Imposition of
the new tax will lead American
companies to reduce the volume ot
films exported to Egypt to 20%,
whereas French companies will b«
Impelled to furnish Egypt with 10%
of their usual allotment of films
and British distributors In this
country will be obliged to closo
down their offices altogether.
This will result in the fold-up
of 50% of first run picture theatres
and 70% of the second runs, whll*
all cinemas In villages - and prov-
inces will be forced to close down.
Following an Interview with dis-
tributors in Egypt, in the course of
which reports were submitted to
him, the Finance Minister, Ahmed
Abdel "Wahab '' Pasha, promised to
Instruct a customs oflflclal to study
the question with the help of dis-
tributors and draw up a report on
the subject.
Since the pas.sage of the new
tariff, films are. accumulating at the
Customs Offices, as the dlstributora
refuse to withdraw them until an
agreement Is reached.
Italian Cartoons
Rome, April 19.
New company formed here to
produce cartoons under the name of
C.A.I.R.
Subject matter will be based on
Italian fables. First to get going is
'Adventures of Gallant Ansclmo,'
which will be followed by 'Adven-
tures of Signor Eonaventura.'
Fox Spanish Buy
Madrid, April 19.
Sidney Horen, Fox rep in Spain,
has closed a deal for Fox purchase
of Eduardo Marquina's 'Rosa de
Francia' ('Rose nf France') for
Spanl.sh production.
Kosita Diaz Jimenez probably 'wiU
be featured in pic.
u
VARIETY
Wedneadaj, May 1, 1933
A JOHN FORD
PRODUCTION
■ -
VICTOR McLAGLEN ★ HEATHER ANGEL
PRESTON FOSTER ★ M ARGOT GRAH AM E
WALLACE FORD ■* * ^ * UNA O'CONNOR
From the story by Liam O'Flaherty ' CliH R^il, Associats' producer
R K 6 - RAD I O P I C T U R E
Wednesday, Mi^j 1, 1935
VARIETY
15
LAST WEEK WE PREDICTED THAT EVERY CRITIC
IN AMERICA WOULD PLACE THIS PICTURE ON
HIS LIST OF THE "TEN BEST" FOR 1935 . . . .
f£ff£ IS THE START OF THE NATIONWIDE STORM OF PRAISE
"It held a preview audience spellbound! . . by far the most dynamic
picture that has been shown in many months" Los Angeles Times
FINE AND DISTINGUISHED MOTION PICTURE . . IN EVERY
WAY A SPLENDID CINEMA ACHIEVEMENT"
Richard Watts, Jr. in Special preview for N. Y. Herald Tribune
AND FROM HOLLYWOOD
"'The Informer' is one of the finest pictures. ever to come out of
Hollywood " Los Angeles Examiner
I'ilf
"This^ picture, should. be listed.among the greatest films ever
produced ' ' The Movie Mirror
"'The Informer' is magnificent" Hollywood Reporter
if
"Strong entertainment . . . it looks like a natural"
Hollywood Variety
"A triumph of artistic expression" Motion Picture Daily
16
VARIETY
Wednesday, May I, 1935
ROXY, N. Y.
There's a good eliow at the Roxy
thie week, a very good show.
Having said which it Is Interest-
ing to go Into the whys and where-
fores that this stage show Is so un-
usual. Reason Is that practically all
the talent on the rostrum Is from
unusual channels. The Roxy this
week, figuratively reaches Into the
perambulator on one hand and dusts
the shelves oft on the other. And
the combo works beautifully. Be-
cause It's that old, old stage magic
which parades under the head of
novelty.
One of the elements of the show,
Of course, its not, strictly speaking,
the fault or credit of the stagers.
It's a team called Irving Taylor and
Victor Mizzy which happened to win
the Fred Allen amateur content on
the radio a week ago. The Roxy
plays all these radio winners for a
week and most of them are not so
good. But, in due time, one had to
come along that was good and these
two boys are that. They're college
boys from the New York University
and there's no doubt about their
amateur . standing. They composed
the current school musical. And
they entertain at the Roxy this week
by singing two songs of their own.
One of the boys sings and the other
accompanies on the piano and ac-
cbrdeon. Both are good. And, what
Is more Important, so are their,
songs. Especially -one called 'Moon
Rhymes With June,' which may have
commercial possibilities. These kids,
If they can keep up the tempo, are
headed towards a sure seat in tin
pan alley (if that is anything to look
forward to these days.)
On the other end of the pendulum
the Roxy has Kathryn Parsons.
She's a singer of old-time songs —
and she can sing 'em. With her Is
Joseph E! Howard, old-time song-
writer. On the face of it that would
seem to be Just a song writer and a
songstress with some vanilla and
old lace. But Its more than that,
especially for a family audience like
the Roxy's. Miss. Parsons has a
pleasant ■, personality and a lovely,
homey- voice. She gives out the
•Gilded Cage" and 'On a Sunday
Afternoon' as though she means
them. She has a screen pulled
down and words flashed on for the
audience to accompany her. Again
nothing new. But she gets the au-
dience to Join h'er quite easily and
comfortably. And it's showmanship
to end up her routine, singly, with
•Wonder Who's Kissing Her Now,' a
perfect buildup "for Howard's entry.
Ho then sings a couple of his other
tunes and the two go of£ on a cake
walk. Both are currently the fea-
tures of Bill's Gay Nineties nitery on
the east side.
Roxy stagers ^'help out, Inciden-
tally, by good work aU the rest of
the way. Show opens with a very
neatly routined, though somewhat
ordinary boy and girl number for
the line. That brings on Tom and
Betty Wonder, exceptionally clever
dancers. The amateur composers
follow. Then another production
number, a rhumba in a new vein
and one of the neatest from a stag-
ing standpoint in this theatre in
Home time. It's worth holding over
or repeating. Terrell and Pawcett
do some comedy falls aiid hand to
hand which are okay for gap pur-
po.ses and Miss Parsons comes on.
When she really gets going. In one
of the old-fashioned numbers, house
Is darkened, stage is darkened and-
ehe has a baby spot, illuminations
then going into the boxes (those
famous boxes Roxy used to love to
sprinkle with damsels and which
haven't been used for ever so long)
where the Gae Foster girls are
spotted in old-fashioned costumes
for a flash. It's good flash and holds.
At the finale entire stage is lined
on a stationary old-fashioned cos-
tume portrait with Miss Parsons
and Howard singing through off-
eldc nilkes.
Feature is 'George White's 1935
Scandals' (Fox) and business Friday
night (26) good. Kauf,
PARAMOUNT, U A.
Los Angeles, April 20.
Typical Fanchon and Marco talent
show at the Paramount this .week,
with the Fanchohcttes again prov-
ing the highlights, and Rube Wolf
and his band helping carry oft the
honors.
Talent array Includes Loyce
Whlteman, radio warbler; Edith
Marquise and Co., adagio dancers;
Jerry Stewart, impersonator, and
Alice Weaver, comedienne and
monopedic toe-steppsr.
Opening Is in a tropical setting
with band b.ackstage. Fanchonettes
lined up playing tom-toms and
Edith Marquise being tossed around
by her three male partners. It's a
good opening act and fits nicely.
Rube Wolf then sends the band
Into a novelty arrangement that
consists largely ot Impre.sslons of
various other orrhestras. It regis-
tered oke.
Miss Whlteman doesn't Impress
much as a stage attraction. Her
numbers appear to bo unwise selec-
tions, particularly her version of
•Objpct of My Affections,' whic.li is
delivered In slow, drag^y fasliion.
end falls to make much of a hit
with an audience that has been ac-
customed to Pinky Tomlin's rendi-
tion,
■ Fanchonettes follow with a- precf-
Bion routine and then Miss Weaver
gags a bit with the Rube before go-
ing into a fast toe number, In which
she dances principally on one foot.
Jerry Stewart's impersonations were
Just so-so and his resorting to the
birds flying over Hollywood sag
didn't help his offering any.
Del Chain and Junior LaMont are
back with their comedy mlnd-read-
Ing act and the carrying of numer-
ous Implements across stage with
wise crack answers. Boys do first
rate and registered. Finale has the
femmes doing an Intricate roller
skating routine that was cleverly
executed.
Screen has 'Private Worlds* (Par),
Par News and color classic. Biz
above average at first sliow today.
Edwa.
FOX, PHILADELPHIA
Philadelphia, April 26,
Fox this week follows last week's
stage show with another okay
group,, although pic isn't figured to
help much. It's 'Ladies Love
Danger' (Fox). Two name turns In
Duncan Sisters and J. Harold Mur-
ray bear full brunt of b.o. draw.
Opener is Jeno Donath batoning.
Grofe's 'Mississippi Suite' as. the
overture, in fine style. Full stage
set used throughout, nothing un-
usual but decorative enough.
Mattlson Rhythm Dancers, five
men and three gals, are the opening
turn. Two of girls and four men,
all young and clean cut youngsters.
In a' line tap, cueing on a lanky
boy for a solo. Octet breaks Into
units for several shots at whole-
sale tapology, with two men' In a
sax bit and single, fern warbling a
rhythm' tune Just fairly,- Turn
closes badly, however.
Backstage announcement vintro-'
duces Murray, -who's on with ease
and assurance, at footUght mike.
Was last seen here In musical few
months ago. His warbling quality
soon gets him over, 'Without a
Song' is the opener, and follows
with 'Romance' from his own film,
Sock closer is a dramatic bit, 'Ce
La Guerre,' a foreign Kglon num-
ber, which was good for an en-
core. Then , Intro's the Duncan
Sisters, whom he graciously terms
the bill's headllners.
Duncans, who appeared here over
a year ago with their 'Topsy and
Eva' show, are on in the same char-
acters. Use the mike for the ex-
pected palaver from Rosetta In
blackface, then bring in a crinoline
sour-puss aunt who paces them
through a music lesson. Gals war-
ble 'Sweet Music' and throw every-
llilng in but the kitchen sink. Okay
arrangement and it lands solidly.
Much, of the act is good for plenty
of laughs, especially the wind up
with a Spanish number which
has the gals heaving hot dogs,
vegetables and flowers into. the audi-'
ence,
Mattlson Dancers surprise by
coming back as a. flpale, house really
expecting the Duncans to close.
But the youngsters are worth
watching, In particular the solo
man, who runs through a tap turn
to 'Rhapsody In Blue' that's very
okay.
An Ernest Truex short and Fox
clips wind up the show, - Biz Fri-
day afterijoon very bad, Oosch,
SHEA'S, TORONTO
Toronto, April 29,
Alice White of pictures gets top
billing in current vaude offering at
the Hip, but principal strength is
Al Norman and hie stooges, with
Irene Vermillion and the Dart En-
semble trailing for applause honors.
On the novelty end, for Juve appeal
only, are the Cabin Kids, late of
'Mississippi' (Par).
On the whole, the bill adds up to
solid money value. Alice White is
Number Four. She refrains from
any Hollywood or picture references
and sticks to dancing, doing three
numbers with two male partners in
tails. All routines are adagio In
waltz time and done pleasantly
enough, but greater diversification is
needed. Only change in style, but
not in tempo, is a semi-rumba and
too refined to startle. No chance
for the boys to do singles in this
act. Costume changes, made be-'
hind a screen qh stage, are only in-
terludes for recitations by Miss
White, the diminutive blonde's voice
not getting past the tenth row.
First sock of the evening follows
with Al Norman in Number Five.
Comedian Is .still there with the old
standard act. but went over heavy,
particularly in the rubber-legs dance
routine with the two stooges. Cabin
Kids, five shouting pickaninnies, also
get across to a nice reception, chief-
ly on the scratching business of the
smallest member of the quintet.
Flash finish Is the Dart Ensemble,
five trumpeting femme.s, and Irene
Vermillion on for three numbers to
the musical background of the girls
and the pit-boys coming in on finale.
It's a ijicely costumed little unit and
the frirls get sqme good effects with
muled trumpets both in solo and en-
scmljlo work. Vermillion works
smoothly for acrobatics, high-kicks
on toes and a drum number, and
pots n nion response. Opener Is Wil-
fred du Bois for clever juggling in
an act th.it Is a pleasant little waf-
mcr-upper. Harry .and Frances
Usher also on for their standard
mind-reading act and getting across.
Feature Is 'Princess O'lTara' CU).
Business good opening night.
McStay.
OLYMPIA, PARIS
Furlf, April 21.
It's «n .all-Ruaalty show at the
Olympla this week, the last pro-
duction that M. Jacovleff will put
on -before Franda A. Mangan. adds
this second Halk-Oaumont house to
his atrlnff— h* already handles the
dialuxer, Rex, down the boulevards.
JacovlefC calls the show 'Slavic
Symphony,' and all the singing and
dancing Is In Russian,
Opens with a Russian male
chorus from the Chauve-Sourls the-
atre, in a drlnklnff song, clad In Im-
perial Hussar 'unuorms. When the
orchestra quiets down enough to
enable the singers to get across the
foots the dominant voice Is one of
those bullfrog bassos who gets the
vocal vibrations out of his boots,
and the audience likes that plenty.
"Tableau and set are conscientiously
arranged, and good enough.
Then comes a ballet, apparently
French, In colorful Russian dresses
and, not so Russian hoofing. In one.
Drop Is lifted to show a Russian
cafe scene In full, nicely If eco-
nomically set Marlann Gulda of
the Monte Carlo Opera fills the the-
atre with a voice a^. big as can be,
and she Is abetted by Messrs.
Doubrovekl and Zaporogetz of the
Opera Comlque.
Show. Is pleasing enough as far
as It goes, and represents an at-
tempt at picture house production
that's a sort of cross between the
Jacques Charles stuff at Paramount
and Mangan's at the Rex. Manage-
ment apparently thinks that even
for. this smaller- house the Mangan
idea is better, and Is putting him in'
here.
Picture Is Ufa's "Bottle Imp,'
based on Stevenson's story, a
French version and pretty poor.
Btern.
REX, SEATTLE
SeatUe, April 24,
. This 1,400 aeater was formerly
Pantages' ace house In Northwest,
and made coin for years. Of late
its been checkered, with mostly red
ink. Now Sterling Chain (John
Danz) - has the spot, running pix-
stage policy, line of 12 gals and
vaude acts changing .weekly.
Thi» week It Is Kolb and Dill In
comeback, -with road show that gave
the customers a lot of old time
laughs, the m.o. announcing that the
pair will do stuff as in the 90'Sc
Which la true. It la a revival of
their funny talk, looka and gags, as
well as a bit of characteristic eong
and dance by the two headllners.
Their dialogue la purly for laugh
purposes, and the duo la as funny
as eVer. Show needs some Ironing
out and cutting here and bracing
there. One of the gags run until it
tires a bit, the business With the
shoemaker, -with word play on last,
awl and sole. Okay applause shows
the audiences liked the various
numbers IC. & D. put over. The
Speciality acts also got good
hands.. Lawrence Johnson Is ven-
trlloqulllng in a way that rates,
especially his bit where the dummy
talks from- the depths and comes
right up to his own voice at the
count of 20.
The Three Step Sisters do a
couple of nice numbers. The comic
fight Kolb and Dill enact a laugh
getter. A quartette Is then heard,
with Kolb, DIU and a third man
playing string Instruments. The
Kolb and Dill take-off on expert
shooting made more fun.
In final number, eight Indians'
put on tribal steps and aongs, with
Olga Steck, the soloist, showing
some good pipes. The show plays
Tacoma, Portland and • a few more
northwest dates, and is headed east
and south, with Gene Murray .ahead.
Business good at the Rex. Trepp,
FOX, BROOKLYN
Curious to watch the utter de-
pendency which performers in a
theatre nowadays place in a micro-
phone. There Is that lurking ap-
prehension to the observer that the
thin Hollow reed of steel that forms
the base of the nllke, might give
way and leave the performer
stranded and panic - stricken.
Somehow that's not theatre stuff.
Performers follow one another in
the same closeup clutches of the
mike. They hide their faces liv 'em.
George McQueen, the m.c. never
falls to stick his otherwise smiling
countenance right into a mike that's
not more than three inches in
diameter, and so, of course, when
last week's amateur winner, a fal-
setto tenor trots on, he does like-
wise. His name wasn't caught.
Billy Wells and the four Fays
probably have never seen a mike,
and It makes no Olfterence to them.
They're the fastest piece of amuse-
ment business in the current show.
Wells, as usual, scores individuallS'
with his familiar panto. But lucky
for the Fox trfwdltlon holds up, be-
cause Wella has a couple which of-
fer that weekly expectation, a sol-
dier dance bit. Here 'Wells' juvenile
assistant and his peppy redheaded
comedienne offer a tumble dahce ar-
rangement of the wooden -soldier
thing.
Two Colored lads in high fronted
Eton suits tap their way through
several fast minutes of additional'
(laticeology, ahead of the Wells
turn. These lads lilso' votallzfe' al-
rriost -whlsperlngly but it doesn
matter. It's their leg work that
counts. And hea-^ily.
McQueen fails to credit a clown-
ing gentleman who trots out early
in a grotesque feminine makeup
for a comedy dance, and the Fox
Steppers do a slow wiggle at the
finish on a double-deck stage that's
warming. Interesting, Indeed, are
the various Individual delineations
offered by the girls while working
in unison, nevertheless, of the hip
swing tango.
Customers here should receive
plenty of belly laughter, from the
complacent Professor Lambertl and
his comedy. British film, 'Man
Who Knew Too Much' (GB) on tap
besides usual screen ahorta, news
reel cartoon and trailers, Bhan.
BROWN, LOUISVILLE
Lbulsvllle, April 26.
Joe Frisco Is the top In Stage en-
tertainment In this race-mad burg
the week starting today. He's head-
lining the six acts of variety at this
house. -
Coming oh upobtruslvely to an
absolutely cold house (it was evident
that his prolonged absence from this
town made him a complete stran
ger), Joe immediately touched the
house off Into spontaneous laughter,
and followed 'with his Impressloii of
Helen Morgan atop the grand piano.
He had 'em begging for more after
his faniiliar 'Frisco' dance.
Opener Is the Four Dancing Mar^
vels, plenty oke, with class ■tvard-
robe, youth, and surprising supple
nesB and precision. Girls made three
appearances. Deuce spot Is filled
acceptably by Jerry Lawton, cowboy
Juggler, who utilizes an improvised
banjo head for rhythm Juggling, of
little balls, and tops off with the
heavy cannon balls.
Ruth Delmar, contralto, uses p.a,
for three pops In a strictly radio
nanner, clutching microphone stand
throughout and bowing off to light
returns. Brunette has fair air 'voice
but can't sell it. Reception over the
p.a. system was not so good as it
might have been, volume being too
high throughout, and plenty loud
pops and squa'wks when placing and
removing mike.
Nelda and Ernie Parez offer an
acrobatic specialty, ending with
Neida doing spin around top of long
pole held by partner. Muriel Page,
in her flame dance, closes. Rather
mild here, after fan dances, apple
dances, and strips of all kinds. Just
another burlesque specialty In dif-
ferent form.
'Strangers AU' (Radio), Pathe
News, and a Leon Errol short are
the film fare. ^ Wiede.
ALVIN, PITT.
■Pittsburgh, April 26,
■ Nothing to entice them in this
week, with a nameless stage and
•All the King's Horses' (Par) on
screen. Once they get Inside, how-
ever, flesh won't disappoint 'em
even If flicker does.
.Really four acts and house's regu-
lar line, but it's billed as a unit
under the label as''Zig Zag Revels.'
M.c. Is Norman Frescott, one. of
turns, but he doesn't show, making
all of his announcements from an
offstage mike. Chorus opens briskly
with military tap routine; same
thing gals did here few months ago,
but it's still effective and won a
hand, unusual for a getaway en-
semble number.
Following by Serge Flash, Jug-
gler and still tops with his ball-
balancing tricks. He- had himself
sold in great fashion and then had
.to spoil it at the end by going tem-
peramental when some light cues
didn't work and foot mikes started
to act up. Flash's big mistake is
staying on too long and prima donna
stuff didn't make It any easier for
him. A couple of Interruptions, sent
him off in a tantrum tonight.
Radio Ramblers, three men, work-
ing in Individual spots behind in-
dividual mikes, have a neat offering
that merely needs tightening. Some
of, their weakest Imitations, par-
ticularly Penner and Rublnoff, could
be tossed into the ashca i and still
leave it bang-up entertainment.
Best contribution is by the little fel-
low who solos a grand opera trio
with a crackerjack falsetto. Some
of their dialogue could be brushed
up, too.
Chorus on again at tlii^s point
with one of those dance modernes
and Frescott arrives for his alw.ays
sure-fire psychic performance. It's
still the most unusual turn of its
kind in that It combines the surprise
element with a lot of suave humor.
Next-to-closlng is Hal Sherman,
comic hoofer and he had 'em tied
lip in a knot. First time in years
for Sherman around here and' only
way he could get-'jff was for pit
ork to -break right Into chorus
finale. He's cemented his pan-
tomime and that, with those funny
ldg.<j that «y off Into all directions,
makes him a safe bet any place.
Line finishes in some hotcha
wiggling and Slierman comes bade
on for an eccentric pleating l)it.
Boinie Armstrong's organlogiie Is
a take-ofC on a film house show
of 30 years ago. At the end, but
legltl-m.ately this time, Ai-mstron-,'
introduces winner of )ast Alvlii
amateur contest, a seedy looking
youngster who made niob forgct his
seedlncss -ivhen hcS let loos-c his
t pipes. Cohen.
ALBEE, BROOKLYN
This ijryear-old RKO deluxer Is
dropplnsListageshows in the next
couple of weeks for the first time
since It was operted. Possibly to
give the Brooklynltes an idea what
they are going to miss, the theatre
la playing seven acts Instead of the
usual five until It goes straight pic-
tures. Soon It's going to give them
no acts at all — now It Is giving them
too much. Show caught Friday
night ran 86 minutes, with 'Star of
Midnight' (Radio), newsreel, trail-
ers, etc., still to come.
The seven-act bill Is excellent,
perhaps the best variety show the
Albee has had In months. ' With the
exception - of one fault In spotting,
It Is class and big-time, and that's
something these days.
Bad routining Is the spotting of
Stuart and Lash in the fifth slot,
when they ahould be next-to-closing
Instead of Ella Logan, singing
single. Miss Logan uses double-
plaho assist, and by the time they
move these Instruments for the clos-
ing Art Landry band there's a two-
minute- stage wait. Stuart and
Lash, anyhow, are the logical next-
to-closers of. the, show, and their
comedy ' would probably have
mopped up' even more In the later
position.
Miss Logan Is an excellent little
songstress, with plenty of pep and
personality. She's Just coming up,
but fast, and has plenty of places
to go.
Bill opens with the Ted Adair
flash, with the male dancer assisted
by fou.' femme terpsers to good ef-
fect. Then follows the standard Ray
Huliiig and Seal turn, the- cleverly,
paced mammal scoring all the way.
Lamb and Beliefs comedy In
number three didn't fare so well at
this catching, biit the eccentric
dancing of the tall man and short
femme was an easy clicker. Their
big hand was Just about doubled by
Owen McGlveney's quick - change
version of 'Bill Sikes.' McGlveney's
changes are exposed now, and let-
ting the audience In on how those
lightning character switches are ef-
fected seems to heighten the results.
The 13-plece ork batoned so non-
chalantly by Art Landry Is an okay
finale for the layout. Audience went
for the music and the clowning
100%.
Biz, three-quarters. Scho,
STATE, N. Y.
Whatever business will be done In
this sudden Invasion of spring will
be drafted by 'Wedding Night'
(UA). Stage show is a radio
unit, 'Manhattan Merry-Go-Round,*
nameless and inocu'ous entertain-
ment.
It's chief virtue is Andy Sanella'd
18-piece ork and Sanella's capable
maestrolng and handling of various
wind and string instruments. How-
ever, it would be more becoming if
the leader paid stricter attention
to batoning the band than grimac-
ing. Next In the unit's entertain-
ment strength Is Jerry Mann, who
is a studied study of George Jessel.
Mann has Improved In recent
months, but here he is wearing out
the welcome mat In sticking on that
apron double the time he should.
His mimicry is excellent.
An announcer is on to Intro the
specialties, but he gives the audi-
ence the impression that this Is the
first radio show ever to hit vaude.
Also, he tries to be a comic with
one gag, but he's still an announcer.
Specialists are a French femme
singer who's okay; a sister team
that gracelessly run through an
aero, control-kicking routine, and a
good male trio singing novelty
lyrics.
Unit is under the wire In an hour
flat. Biz Saturday evening a little
better than half. Scho.
EMBASSY, N. Y.
(NEWS REELS)
With five newsreels in the field, it
should be possible for the Em-
bassy to , get enough wor-thwhile
news material to fill out show re-
quirements without having to use
a lot of stuff that's stale, mean-
ingless, and outworn or staged.
There Is much available that could
bo spread across the newsreel
canvas weekly. Or the newsreels,
even with five of 'eni on the Job,
aren't enterprising enough to cov-
er more of the news.
There should be no room on 50-mln-
ute show or longer of such incon-
sequential stuff as a vaude act do-
ing part of a routine on daylight
saving (Par); the obscure elephant
trainer out In Ohio who uses his
animals for plowing purposes (U);
trotting race through French
streets (Hearst); the to-do over
one Jap emperor coming to meet
another (Par); .Tapanese fl-sh haul
Hearst); California rodeo (Hearst);
an Ice carnival show at Atlantic
Olty (U); a barrel skirmish Ijetween
Pennsylvania cadets (U); an
Australian train crash (Fox) ; a
marathon race in Massacliusetts
^ wrestling match a,c:ain
(lathe); French ruKl)y p.mic, poorly
shot and offering nothincr justifying
Its release (Fox): and a shot of
seals enmedied up a bit by Lew
Lelir (Fox).
i^iitted of the aforcniPiitloMod filler,
this weelc's show oont.'iln.i some
highly interesting and cnli!,'htenin!?
(Continued on page 24)
Wednefidajr, May 1, 1935
FILM
E V ■ E W *
VARIETY
17
George White Scandals
(MUSICAL)
Fox produotloD and releaes. Featurea
'JlUc* Fays, James Dunn, Ned Sparka,
Ityda Robertl, CllR Bdwards, Arllne Judge,
nieanor Powell, Qeorge Wbtta. Directed
& George Wblte. Screen play. Jack Tel-
Jen, Fatleraon McNutt; songa. Jack Tellen,
CllA Friend, Joseph Meyer; additional
lyrlca, Herb Uagldaon; camera, George
£chnelderman; dance ensembles, George
Wblte; musical direction, I^uli Da Fran-
ceaco. At Roxy, N. T., week April 20, '36.
Running time, 68 mlna. j
Boney Waltera ...Alice Faye
Bddle Taylor James Dunn
Elmer Wblte Ned Sparks
tianya Lyda Robertl
Dude Holloway.. ..CUfC Bdwards
Mldgle.Tr. • Arllne Judge
Uarllyn Collins .....EUcanor Powell
liOUle Flncua Benny Rubin
Aunt Jane • Sroma Dunn
Harrlraan Cbarlea Rlohman
SfQcer Rllcy .Roger Iml^of
[adame DuBarry I^ls Ik:kh'art
Sam Fogel Fuzzy Knight
Qrady Donald K^rr
Danlela Walter Johnson
Ticket Seller Jack Mulhell
Oeorge Wblte Himself
Once more Oebrge White presents
himself In his very own conception
of a film 'Scandals,' the second of
the series and once more It Is dull
•ntertalnment. It will do okay here
and there around the country, but
It has little real puU-'em-ln,
Trouble largely traceable directly
to White. Certainly he Isn't trying
to dodge any of the credit or blame,
program and title sheet announc-
ing him as conceiver, director and
producer. Also he's one of the fea-
tured players and takes an extra
line In the billing for routining the
dance humbers. Maybe a few of
those assignments should have been
BpUt up among others.
From only one standpoint Is the
film worthy top screen entertain-
ment and that is the songs. There
are six songs, two of them real oiit-
Btanders from a tune standpoint,
but all tops on lyrics. Even these
numbers, however, are wasted be-
cause of poor staging. Obvious that
White was thinking of stage rou-
tines when he put the songs on. In
this number the costumes are sta-
gey, with legs showing here and
there from silt skirts and semi-
hotcha. But the camera doesn't
catch it at all. It emerges like an
almost unrehearsed burlesque,
Cast is big and studded with
featured players, many of them
wasted. Some real names would
have helped. Most of the work is
left to James Dunn and Alice Faye
as the boy and girl. They're In a
small town show In Georgia when
White catches them. He brings. 'em
to New York and stafs 'em ImVne-
diately. Then follows the usual
back-stage fllmusical story. In-
flated egos, pouting, quarrels, the
kids leave the show. Girl's - aunt
from down Georgia comes to catch
the show. White digs them .'up;
they've learned their lesson; all is
well.
Beyond the quite obvious fact
that White shouldn't try to act
there are other talent mistakes. Ar-'
line Judge, is allowed to merely put
her nose In for a minute or two and
hasn't one decent line; Lyda Ro-
bertl is practically wasted In the
same way. although she does sing a
couple of tunes; Eleanor. Powell,
who can tap with the best of them,
does Just one short number; Benny
Bubin Is In for about two minutes
It's unexploited and unused talent
all down the line.
Ned Sparks, In his usual dead pan
act, gets the best comedy lines in
the film and could have done with a
few more. As Is, It Is a relief every
time his face is seen. Cliff Edwards
Is another who comes through well.
He has several numbers, working
mostly opposite Miss Robertl for
comedy. Most of the laughs are
supposed to come from the fact that
ho has to keep walking her dog.
When that's forgotten, as it fortu-
nately is for a few minutes here
and there, he does right well by
himself. He has, incidentally, the
best song in the show, 'Born Too
Late,' and the only song really
smartly staged and played.
There is one other song, 'The
Hunka Doola,' which is almost
there, but misses. Intended to be
a sort of burlesque on 'The Conti-
nental' and dances like that. Other
songs are 'It's an Old Southern
Custom,' 'According to the Moon-
light,' 'I Didn't Know' and 'I've Got
Shoes.' Kauf.
the cast and a better finish might
have helped, but then again they
might also have been wasted. For
the story Is a daffydlUy In the first
place and would doubtlessly remain
one under any sort of treatment.
Damon Runyon has a gift - at
painting word pictures of muggs.
His characters have been deftly
translated on celluloid In this In-
stance. But what they say, thanks
to the dialog, and how they say It,
thanks to the acting, is much more
Important than what they're doing,
for the story In back of It all
1b lightweight for feature-length
usage.
William Frawley, Andy Devlne,
Warren Hymer and Georgie Stone
are a comical set of muggs and
some of their lines are corkers. The
names alone are a laugh: Frawley
is Sunshine Joe, Devlne Is Llverlips,
Hymer Is Sam the Gonoph and
Stone Is Bennle South Street. Each
Is his own particular type of mugg,
and all get big personal results on
clever playing. But the necessary
motivation Is lacking and after
awhile their antics wear thin.
The boys, as a quartet of dumb
biit colorful ticket scalpers, are
crossed by a gigolo pal who leaves
a disinherited heiress on their
hands. They're engaged by the
girl's father to tame her, cure her
love for guys In uniforms, and
marry her oft to a nice boy. The
nice boy happens to go to Yale,
where he's a bench warmer on the
football team. The muggs force the
Yale coach Into putting him In ac-
tion In the Harvard game, and he
wins it with a freak field, goal. That
clinches the marrlag;e. Finish Is
the last word In hokum and kicks
a final hole In a plot that would
have Its troubles with any sort of
ending.
Patricia Ellis as the girl is called
upon to look good and play dumb,
and does both satisfactorily. A
couple of gowns which she doesn't
completely wear early In the pic
ture, establish her as a hot num-
ber. Cesar Romero, a boy who Is
going places, handles the gigolo
role intelligently. Larry (Buster)
Crabbe shows some histrionic Im
provement, but still has mostly his
appearance to recommend him.
Blge.
THE NEW GULLIVER
(RUSSIAN MADE)
Moscow, April 7.
Directed, A. Ftoushko. A. Vanltchkin
Scenario, A, P.toushko, O. Roshal; music
L, Schwartz; dolls, Sara Mokll.
HOLD 'EM YALE
Paramount production and release. Di-
rected by Sidney Lanfleld. Producer,
Charles R. Rogers. Story, Damon Run-
yon; adaptation. Paul Gemrd Smllh. Eddie
Welch; camera, Milton Kraener. At Rlalto.
N. T., week April 26, '35. Running time, 01
mins,
Clarice Van Clevo .....Patricia Ellis
Glgoto Qeorgle Ceanr Romero
Hector Wllmot Larry Crabha
Sunshine Joe Illlam Frawley
Llverlips Andy Devlne
Mr. Von Clevo George Barbltr
Sam. The Gonoph Warren Hymer
Bennle South Street Gfornc R. Stone
Mr. Wllmot Hale Hamilton
Coach Jennlnss Guy Usher
Clears- rant Wltlieri
'Hold 'Em Yale' holds very little
except some laughs through the
dialog. It is pleasant in its own
way, and the running time is only
a minute over an hour, so the pic-
ture will fit snugly in double fea-
ture assignments. For big time It
won't stand up.
Perhaps more box office power In
(In Russian)
'The New Gulliver' Is the first
Soviet film made by methods of ex-
tended multiplication and reproduc-
tions from models. Contrary to the
practice abroad, where multlpllca'
tion pictures are made in short reels
only, 'Gulliver' Is a full-size feature.
Thanks to the excellent plot and ex-
ceptional 'acting' of the dolls. It Is
interesting alike for children and
adults.
Based upon Jonathan Swift's novel
and containing all the charm of a
fairy tale, 'Gulliver* presents Swift's
Lilliputian State in a new aspect,
turning the plot Into a bitter social
satire against modern capitalistic
rule with a spirit of genuine humor.
Acting of the dolls gives full lUu
slon of reality. Each doll actor Is
endowed with separate comic char,
acterlstlcs. Their lively mimicry Is
technically attained by changing of
masks. Some of the principal 'ac-
tors' had 200 masks to change. Fig
ures of workers were all sculptured
from elastic plasticine, each having
a different expression.^ Special sound
arrangements were needed to "11111
putize' the voices of the doll actors,
as well as the music, which was sue
cessfully solved. McLove,
Lightning Strikes .Twice
Radio production and release. Featurea
Ben Lyon, Pert Kelton. Walter Catlett,
Thelma Todd, 'Skeets' Oallagber, Laura
ICope Crews. Directed by Ben Holmes.
Adaptation, Joseph A. Fields, John Grey
story, Marlon Dlx and Ben Holmes. Pro
ducor, Lee Marcus. Camera, Edward Cron-
Jager. At Stanley. N. T., Oiio day, Apr!!
2.1, '3!!, OS half double bill. Running
time, 6'> mlns.
Stephen Brewster Ben Lyon
Wally Richards 'Skeets' Gallacher
Judy Nelson Thelma Todd
Captain Nelson John Hale
Aunt Jane Laura Hope Crews
Gua Walter Catlett
Fay Pert Kelton
Marty Hicks Chick Chandler
Delia argaret Armstrong
Phillips John Davidson
Dugan .Fred Kelsoy
Lieut. Foster Ed Deerlng
Cnsey Roger Gray
Policeman Walter Long
This one asks plenty of credulity
from the audience. All the hokum
of mistaken identity and unusual
situations have been combined with
the forced melodramatic atmosphere,
Despite a first-rate cast that per-
forms well, if not with distinction
the picture will be hard for even
hardened dual program patrons.
As the overly exuberant reporter
keeps shouting early in the film
'Whatta story! Whatta story!'
Every popular mclier sltuatjon is
dragged in and mixed with a con
fused Jumble of second rate comedy
nifties. Just when everybody thinks
the pair of vau^evlUlans are about
to make off with the Jools and the
suspected killer is nearing capture
the intoxicated Pert Kelton stag
gers In to do a fan dance. But It's
typical of whole story'i Inconsist-
ency.
It's poasibU that It couM have
Miniature Reviews
'Geora* White's 1935 Scan*
dali' (Fox). Poor from a story
standpoint and no sock names
for the marquee. On produc-
tion strength may reach mod-
erate rating.
'Hold 'Em Yale' (Par). Good
dialogue here, but hot enough
to carry picture beyond double
feature rating.
'Lightning Strikes Twice'
(Radio). Capable cast doing
their best with mediocre
hodge-podge of melodrama and
hokum.
'Florentine Dagger* (WB).
Fairly Interesting murder mys-
tery, well made the cast.-
'Th* People's Enemy' (Ra-
dio). Weak gangster melo-
drama of slim b.o. promise.
been done Into a farce comedy. In-
stead, the writers and directors
elected to make it either heavy on
laughs or loudly dramatic. Players
did all they could. Ben Lyon and
'Skeets' Gallagher carry main
thread of this Impossible thing.
Walter Catlett'e clowning Is a bright
spot, though often not in place.
Pert Kelton, Laura Hope Crews and
Thelma Todd all do well. Real
dramatic bit Is the work of John
Davidson as the missing butler.
The Florentine Dagger
Warner Broa. production etnd release.
Featurea Margaret Lindsay, Donald Woods,
C. Aubrtfy Smith, Henry 0'14elll and Rob-
ert Barrat. Directed by Robert Florey,
Story, Ben Hecbt; adaptation, Tom Reed;
additional dialog. Brown Holmes: film
editor, Thomas Pratt; camera, Artlrur
Todd. At Mayfalr, N. T., week April 2S,
'.^5. Running time, 68 mlna,
Cesare Donald Woods
Florence JVIargaret Lindsay
Dr. Lytton C. Aubrey Smith
victor Ballau Henry O'Neill
The Captain Robert Barrat
Teresa Florence Fair
Cast does not Indicate dollars at
the box office but here Is a fairly
good murder mystery built on
unique lines which has in Its favor
a strong love story. It should prove
capable of moderate gross results.
A foreign background is provided,
action dividing between a spot In
Italy and Vienna. Opening In
former, story establishes Donald
Woods as a descendant of the
Borgias who, after visiting the
castle of his mad ruler forbears,
develops a killing complex from
which he Is saved by a psychiatrist
acquaintance. From this point on
the romantic interest runs high, the
doctor and others figuring as part
of the pattern which carries this
and the mystery elements along.
Woods becomes a playwright and
does a hit show on the Borgia
theme, picking Margaret Lindsay as
the only person who could be Lu-
cretla according to the picture he
has drawn of the poisoning female
-of history. Deftly the story de-
velops In Miss Lindsay the char-
acteristics which Impel screen sus-
picion as to whether she could be
a Lucretia In real life, with result
that when a murder occurs she is
under doubt together with others.
Woods believes he may have used
the Borgia Florentine dagger which
killed during a crazed moment he
can't remember.
Both Woods and Miss Lindsay
give fine performances,. Miss Lind-
say taking acting honors by a
shade, C. Aubrey Smith plays the
English doctor, Henry O'Neill the
murdered legit producer. Robert
Barrat is very effective as a po-
lice inspector, some laughs being
credited to him. Char.
brings the gang and its leader to
book, the girl's father Is first
cheated of his ranch and then killed
and there's a mess of Jaw-smacking
and trick riding that keeps building
up to a smackerino finish.
Added to the fanfare are some
eye-appealing scenic shots. Odec,
THE PEOPLE'S ENEMY
Select production and Radio release. Fea-
turea Preston Foster, Llla Lee, Melvyn
Douglas. Directed by Crane Wilbur. Pro-
ducer, Burt Kelly. From story by Edward
Dean Sullivan; adaptation, Gordon Kahn,
Sullivan; camera, Joseph Ruttenberg. At
Globe, N. T., week April 27, '3S. Running
time. 05 mlna.
Vlnce Preston Foster
Catherine Llla Lee
Traps Melvyn Douglas
Ann Shirley Grey
Slip Roscoe Ates
ITony Illlam Collier, Jr.
Mary Sybil Elaine
Duke Herbert Rawllnson
Outside of the circumstance that
the action stems from a timely topic,
the heat that the government has
been bringing on underworld big-
shots via the Income tax law, 'The
People's Enemy' offers mild oppor-
tunity to the exhlbs. It's slovenly
directed, badly overacted and hap-
hazardly dialogued. Draw possibili-
ties are minor.
Exhlbs may try to cut In on the
ballyhoo of Warner Bros.' 'G Men'
and describe 'Enemy' as showing
the 'government agents In action,' as
the Globe has done In Its billing
matter out front, but that won't be
playing cricket with the customers.
Only lick that the G men get In
this picture comes toward the end,
when three of them make their ap-
pearance in the office of the big
shot's lawyer following his client's
.escape from the pen.
'Enemy' starts off interestingly
enough, but soon after . the initial
reel It gets tangled up In implausi-
ble situations and generally lop-
sided narrative. Preston. Foster
makes a choice fit in the role of the
mob leader, who , finally gets hit
with a term when the government
prosecutes on the income tax stat-
ute, but the story and direction
maneuver him Into some hard-to-
take melodramatics. Melvyn Doug-
las moves sanely through the part
of his mouthpiece, while Herbert
Rawllnson does anything but an
Impressive Job with the role of the
double-crossing politician reformer.
Lots of overacting is contributed
by William Collier, Jr., as the broth-
er of the head mobsman. Minus
the stutter, Roscoe Ates does a
comedy convict. Laughs: alloted him
are few. Odec.
Short Subjects
'CHIC SALE
'The Little People'
Animal Oddity
9 Mins.
Projection Room
Metro
Neat little story, with ■ 'Chltf
Sale's characterization of the back-
woodsman, serving to Introduce sev«
eral small animals of the western,
country. This one - reeler- Is a
worthy program novelty. Clever
way in which the animals are In-
jected into picture takes away th»
curse of classing this as a purely
scenic or animal novelty. Harold
S. Bucquet directed with Intelli-
gence.
Whole action centers around
Sale's efforts to protect wild crea-
tures of the forest, first from a
hunter and then from a youthful
trapper. Payoff comes when Sal»
gives away his prized camera to th»
lad to 'shoot' pictures of the ani-
mals instead of trapping 'em.
Chester Lyons, cameraman oa
'Sequoia,' was back of the camera
for this, which accounts for the re-
markable wild animal shots. Pos-
sibly some of It picked up on
'Sequoia' location. Suited for any
type of house or program.
FRONTIER DAYS
Spectrum production and state rUhta re-
lease. Stars Bill Cody. Directed by Bob
Hill, Producer, Al Alt. From a story by
Norman Springer; adaptation, Jimmy
Hawky; camera, Brydon Baker. Cast In-
eludes Ada Ince, Wheeler Oakman, Frank-
lyn Farnum, Bill Desmond, Bill Cody, Jr.,
Lafe McKee, Vic Potel. At Arena, N. T.,
one day, April 26, '83, as balf double bill.
Running time, 61 mlns.
Not a single Ingredient has been
passed up in concocting this one.
It's got lots of hard riding, pistol
shooting, cattle rustling, fist fight-
ing and misunderstandings about
the guilty party. Thrown Into the
stew also are several stagecoach
holdups, and a murder and a kid-
napping each. With BUI Cody's
smile and steady gaze serving as a
cute balance to the general uproar,
'Frontier Days' can't go wrong with
the kid addicts, particularly if the
western Is offered as part of a dou-
ble-header. The adults will still In-
sist that the other feature be a
strong one.
Cody in this fable does an under-
cover agent for the Fargo Express.
He's assigned to go Into the San
Marco country and find out who's
hcadin' the gang hijacking the
stagecoaches. While on his way to
the assignment he meets Ada Ince,
a wholesome lass, and her father,
Franklyn Farnum. It doesn't take
Cody long to realize that the master
mind of it all la the town banker,
Wheeler Oakland, Befor* Cod/
Die Csardasfursti
('Czardas Princess')
(GERMAN MADE)
Ufa production and release. Features
Marta Eggertti, Hans Sochnker. Directed
by Georg Jacoby. Producer, Max Pfelfter.
From Emmerich Kalmann's operetta.
Adapted by Hans Zerlctt, B. E. Luthge,
Georg Jacoby; musical direction, Hans-
Otto Borgmann; camera, Eduard Kubat,
At the B5th St, Cinema, N. Y., week April
24, '35. Running time, 00 mlns.
Sylva Varescu Marta Eggerth
Prince Weylershelm ...Hans Soehnkcr
Count BonI Kancalanu Paul Kemp
Ferl von Kerekes Paul Hoerblger
Countess Steal von Planltz Inge Llat
Coiinteaa Weylershelm Ida Wueet
Count Weylershelm Frledrlch Ulmer
The Corhmandant Hans Junkermann
Theatrical Manager Edwin Jucrgensen
Orchestra Leader Andor Heltal
(In Oennan)
The simplicity of this Emmerich
Kalmann operetta book Is the chief
asset of 'Czardas Princess' for the
American market, and yet its chief
deficiency. For, being an old-
fashioned libretto. It's as obvious as
Jimmie Durante's schnozzle, even
making those home-made English
titles almost unnecessary for ready
understanding.
It discloses some good histrionic
moments by Marta Eggerth in the
title role; Hans Soehnker as the
musical comedy prince who's being
denied his true romance with the
music hall songstress ; Paul Kemp
as a playboy count; Paul Hoerblger
as a man-about-town; Ida Wuest In
a comedy dowager assignment; j^n'd
Inge List as an engaging ingenue
who is designed for loving the
prince, but actually winds up paired
off with the count.
Kemp Is an amusing zany who
disports himself in the conven-
tional, continental musical comedy
fashion. He may be altogether In'
keeping with the general frivolity
of a gay Budapest-Vienna operetta,
but Ufa hasn't done a good Job of
it as a film entry. Recent stand-
ards set by the transmutation of
stage operetta into flimuslcals
should have shown the German
film-makers by now — based on the
most elementary Hollywood Ideas —
Just what's to be expected these
days In the line of screen operettas.
Thl.H being a recent Ufa produc-
tion, there is not even the alibi of
age.
It'H obviou.sly primed to reclaim
.some of Ufa's fast disappearing
prestige in the neighboring mld-
Europa theatre belt. Ufa has thea-
tres In Austria and Hungary, as
well a.s in Germany, and these have
been forced to buy much outside
product. This forcefully non-Gcr-
manlc theme, set wholly against a
Vienna-Budapest background, and
more or less glorifying the native
magyar czardas, manners and cus-
toms, 1* obviously a broad com-
'FI8H FROM HELL* >
Scenic i '1
28 Mins.
Rialto, N. Y.
Marine Productioi.^
Battles with deep sea fish mak9
this a three-reel thriller above tho
ordinary. Skill and nerve required
to land such giants as the whale,
sword fish, tuna, shark and mania
(devil fish) sustain the interest.
Photographed largely from declc
of a fishing schooner, not a bet la
overlooked to keep the audience on
edge throughout Its length. There's
a struggle between a sword fish and
a man in a small boat that Is tho
ultimate In nerve-tingling enter-
tainment.
Plenty of clever underwater
'shooting' done by the cameraman.
Submarine views when fisherman
goes down tn snag an octopus con-
stitute r.nother high spot.
Whole thing was taken oft the
Mexican coast. Wilfred Lucas did
the dialog which accompanies the
action and is picture's narrator,
doing a neat Job on both. This
long short feature might well aug-
ment the average bill.
CHARLEY CHASE
'Okay Toots'
Comedy
18 Mins.
Projection Room
Metro
Smooth running comedy with
enough original stuff to lift it above
the average run of Charley Chasa
laugh pieces. One of Metro's new
product, this one sets a fast pace.
It presents a talkative Chase. In
the past this comic has largely
employed facial contortions and
pantomime, but here he speaks
volubly and the comedy lines count
as much as the action. Which Is an
achievement In .the short comedy
field.
Nothing unusual about the story
until Charley expresses himself to
his wife's friends; I.e., to the effect
that he wished his spouse was In
his shoes and that he could tako
his wife's place In the home. In his
dream, Charley finds himself talk-
ing like his wife and his mato
speaking exactly like he does. Care-
ful Job of having the wife's words
come out of his mouth and his lan-
guage Issue from her lips malkes for
hilarious situations. It's this twist
alone that provides plenty of laugh-
ter.
A Hal Roach production with
capable direction and a supporting
cast that includes Jeane Roberts,
Short looks like a valuable addition
to most any bill, particularly one
lacking comedy punch.
promise to reclaim some of that lost
territory.
"The official Ufa press book omits
composer Kalmann's name entirely,
denying the non-Aryan creator of
this work his billing, but, paradox-
ically, emphasizing that 'Die Csar-
dasfurstin' is based on the world-
famous operetta of that name. It's
a certainty, of course, that in non-
Nazi territory Kalmann will per-
force be billed for b.o. value. Just
as at the 66th St. Cinema's engage-
ment In New York the composer's
name takes billing prominence over
the cast.
Marta Eggerth Is a blonde whom
Universal is bringing to Holly-
wood, She has cetraln possi-
bilities. Hans Soehnker Is a con*
ventlonal musical comedy Juva.
Kemp, Hoerblger and Inge List sug-
gest fuller potentialities. Hans
Junkermann is a vet German actor,
but a standard bit and character
player. Andor Heltal, maestro of
his zigeuner band In' the film, is a
personality who. Incidentally, sug-
gests that he, too, may be an 'Aryan'
cast compromise. And, of course,
so is Georg Jacoby, the director,
who, however, Isn't denied his offi-
cial billing. Explanation here Im
that Jacoby has a magyar-Austrla*
(Continued on page 24)
VARIETY
Wadnesdaj, May 1, 1935
Ik
e c
raled
OEL COWARD
Pt ITTfifTI n g
NOEL COWARD
]N HIS FIRST MOTION PICTURB
"THE SCOUNDREL''
'Wlrltten* Directed Ond Prodvced by
(eg H«cht and Charles MaoArtKvr
.A.Porqmount Release
AUTHOR • ACTOR COMPOSER
Most widely publicized personality In the world of literature, music and stage.
Millions have seen the motion pictures adapted from his stage successes, among
them "Bitter Sweet". . ."Private Lives "..."Design for Living" ^."Cavalcade."
Millions more have heard his hit songs, among them "I'll Follow My Secret
Heart". . ."Some Day I'll Find You". . ."I'll See You Again." His appearance In his
own stage plays Immediately stamps these productions as the hits of the season.
Millions are eager to see him in his first motion picture ...nTHE SCOUNDREL."
"THE SCOUNDREL" World Premiere RADIO CITY MUSIC HALL, New York, May 2nd
Wednesday, May 1, 1935
PICTURE§
VARIETY 19
EXPLOITATION
By Epes W» Sargent
Dag for 'Diggers'
Canton.
Credit Wallace (Doc) Elliott, War-
ner Bros. Alhambra, with one ot the
most ambitious exploitation cam-
paigns In many months in connec-
tion with the showing of the War-
ner musical 'Gold Diggers of
1936' here recently. The cam-
paign which covered most a month
was topped with 430 inches of free
newspaper space In the Canton Re-
pository in connection with local
merchants' . advertisements. The
space covering two weeks was
equivalent to three full pages. This
was in addition to extra space used
by the theatre, a half dozen two
column cuts on the amusement page
in advance of the Aim's opening,
several readers, and a lengthy re-
view the day following the opening
of the run.'
The house also distributed 6,000
free sample envelopes of life savers,
each bearing announcement of the
coming of the picture, three weeks
in advance. At Kresge's all mirrors
for ten days heralded the coming of
the Aim and the soda fountain
plugged special sundaes named af-
ter stars in the picture. In the
music department was spotted a
large half sheet bearing stills from
the picture and the titles of the song
hits which were on sale at the coun-
ter. Five other merchants dis-
played attractive cards with stills
in their windows.
Street cars operating between
Canton, Alliance and Masslllon were
bannered on both sides giving a 30
miles radius an excellent plug. Radio
station WHBC here aired an elec-
trical transcription of the script in
addition to several announcements
dally.
Batted It Over
Baltimore.
For 'Mr. Dynamite' (U), Larry
Schanberger uncorked a stunt, never
before used around here and one
which tled-ln his pic title aptly with
the opening of the bs-seball season
here. Before the Inaugural game
began all the hometeam players were
lined up at the home plate, a huge
batbox labeled 'Dynamite' drawn up
and each ballplayer was parceled out
a bludgeon.
In advance Schanberger had as-
certained kind of willow each player
favored, procured 'em and set stunt
with front office of club. In that
Way he managed to slip In a mention
of his flick on the program, also
credit for handing out the bats.
Since town had turned out for open-
ing game, he reaped some publicity
that is difllcult to procure.
Temple Doubles
Omaha.
One of those looking ahead to
future dates tie-ups was built by
Charlie Schlaifer of the Tri- States
corp. advertising ofllce with Shirley
Temple as the beneficiary.
Arranged with the town's leading
department store — which habit-
ually makes its tie-ups with the
Brandels theatre, Trl-States only
downtown competitor — for a Shirley
Temple double-flnding contest. Gag
was to have all kiddles who thought
they resembled the Fox starlet send
In photos for comparison, with a
prize list as the main Incentive.
From the several hundred entries
received judges picked thirty near-
est resembling the cinema tot as
the prize winners. All thirty got
passes for the next Temple opus,
'Our Little Girl' soon to be played
at the Orpheum, and autographed
photos of La Temple which Schlai-
fer secured from the Fox coast of-
fice.
Receiving of entries and Judging
was handled by the Brandels store,
which features the Shirley Temple
line of clothes, Advertised the con-
test In their dally ads. 'Prize giving
and publicity was the theatre's part.
In this case the Orpheum gets the
benefit as the Temple films always
dated there, and the new one shortly
to be shown.
Demonstrated
Lynchburg.
With everybody in town talking
about whether or not Lynchburg
rShould buy short wave radio for
police department, Dick Eason,
Isis manager, got in some timely ex-
ploitation for 'Car 99.'
By means of big newspaper bally-
hoo, he urged Mayor L. E. Llch-
ford to declare a cltywide holiday
so employes of factories and of-
fices could go to the Isia and see the
advantages of a police wireless In
battling crime.
Also printed 'summons blanks'
similar to the parking tags used by
the police. Stuck on automobile
windshields, the tags 'summoned'
drivers to the Isis. Reported good
results from both schemes.
'Sequoia' in Paris
Paris.
Metro got together 1,000 French
boy scouts first to see 'Sequoia' at
the Madeleine and then to go out
to the Forest of Saint Germain and
play a game based on the picture,
under the leadership of Paul Coze,
French chief scout.
This type of exploitation Is
tougher here than elsewhere be-
cause there are three scout orgapl-
zatlons Instead of just one. Scoiit-
ing has a religious trend, and there
are the Catholic scouts, the Protest-
ant scouts and the atheist scouts or
those who are not Interested In re-
ligion. Metro succeeded in getting
them all together on the same Btunt.
Gang met In 'front of Tullerlcs
Garden."! and then marched to the-
atre. Following special morning
show Metro lo.ided them into Citroen
buses and took them out to the
woods, where Coze, who has just re-
turned from a trip to the Rockies,
led their game. Prestige effect Is
big becau.se this is the first time
:ill throo .scout federations have co-
('Pfi'atod for .several years.
Summer Is Coming
Not quite heated up yet, but Sum-
mer is on the way and this is the
time to get out the trellis used last
year or build one. It Is the most
grateful appeal in the hot dayis,
particularly in the south. Best trel-
lises are white, with green trim and
real or artificial vines. Whichever
is used, the leaves should be kept
clean and dusted at least once a day.
Outline of the trellis should be such
that it does not block off any exit,
the trellis coming down the sides.
It's worth the extra trouble to make
an overhead trellis for the lobby
ceiling and to run It down the side
and back walls. Cool lighting should
be Installed in place of hot. ambers,
reds and gold. Green Is good, but
about three white bulbs shoud be
used to each green, unless the green
is very light.
If a rockery with a small waterfall
can be Installed in a corner it will
be well worth Its cost. There is
both a sight and aural appeal to
falling water that Is Irresistible In
summer. To avoid expensive plumb-
ing try a small pump. Make the pool
as large as possible without being
intrusive and arrange the fall to
keep all the rocks wet. Evaporation
will help cool the air.
Either the plate glass In the box
office should be replaced with wire
screening, or a fan provided that
will keep the cashier cool. No one
likes to buy tickets from ,a perspir-
ing person, and many ' people will
get the idea that the house is hot
because the girl is, uncomfortable.
Giving the place a summery air
will sell plenty of extra tickets, but
it must be carried out well, though
this does not mean spending a lot
of money. It means using the bean.
Test for Flesh
Still Good, but —
Boston Advertising department of
Mullin-Plnanskl theatres recently
issued a manual on advertising by
mail for picture houses, compiled by
Harry Browning, It Is exceptionally
complete and still good though the
bulk permit for city unaddressed
mail has been rescinded. That was
the most important part of the
manual, and It's all dead now, but
there still remains plenty of good
dope.
One paragraph calls attention to
an important matter. Browning
points out that the words 'poet
card' or 'private post card' subjects
such matter to letter postage If not
on government post cards. With-
out such designation matter up to
4x9 Inches is mailable at the one-
cent rate.
Tin Can Time
Spartanburg, S. C.
Concurrent wilii projecting 'West
Point of the Aii*,' Mgr. Bob Talbert
drew a swell publicity break for his
Carolina house by Inviting all West
Point grads in county to be guests
at showing of film. Result: sev-
eral guests, all of whom attracted
much attention, plus nice publicity
build up, much town talk, and fact
that grads mostly brought several
paid patrons with them.
Further, Talbert cooperated with
local Civic Improvements program
by staging a show to which an old
bottle, tin can or other debris was
admission price. Toungsters ganged
the show and two truckloads of
junk accumulated at the theatre.
Eggs Were Tickets
Canton, O.
Wallace (Doc) Elliott, Warner
Bros. Alhambra manager, turned
over his theatre on the Saturday
morning before Easter to the Lions
club of Canton, for the annual egg
matinee, permitting any child who
brought a colored Easter Egg to
the theatre free' admission.
The kiddles came in droves and
Elliott was compelled to turn many
away.
More than 1200 colored e?ga were
collected which were distributed to
several local welfare agencies for
the city's poor for Easter.
Providence.
The first of a series ot amateur
nights tied-up with a local furniture
store was held at Loew's State last
Thursday (25) with poor turnout
Plan calls for 13 weeks, and
Thursday night grosses may serve
as an experiment for return to flesh
at this house. Theatre Is supplying
the talent and musicians with furni-
ture company paying air tlmie and
line charges as well as donating
prizes.
The deal was put through by
Howard Burkhardt, Loew's man-
ager. Air outlet is WEAN, Shepard
Stores.
'Naughty" Waltzes
Canton.
Ken Reid, Loew's Canton man-
ager, arranged with the manage-
ment of the Little Hotbrau, ace
night spot here, to sponsor a
'Naughty Marietta' waltz contest at
the club. It ran a full week, with
several couples eliminated nightly
and finals were held on the night of
the opening of the film.
To Boot
Most managers are glad to be
able to land a serial on a news-
paper, but Hal Morrison, of the
Strand, Dover, one of the M]&P.
houses, got the paper interested In
Sequoia and then dickered for a
specified amount of advertising
which should Include the fact that
the picture was, to play his house.
He also landed 'a third' of a page
of scene stills, with credit lines.
Newspaper had more respect for
the story when it had to pay for
it if only in space.
ife Began for Six
Lincoln,
Stunting for 'Life Begins at 40,'
E. A. Patchen combed the city hall
files for all people who were born
during the week the picture played
and were forty years old. Only
six of the people born In Lincoln
40 years ago were still here, hence
the plug was inexpensive, but pro-
moted plenty of talk. It so hap-
pened that the city attorney and
one of the town's best known real
estate men were eligible for the
select half dozen.
BEHIND the KEYS
Washington, D. C.
Development and expansion of the
present Warner Bros, circuit In
Washington, Involving expenditures
of nearly $1,000,000 for two new the-
atres, announced by John J. Payette,
general circuit manager for WB
here. Building program calls for
immediate construction of a theatre
at Connecticut avenue and Newark
street, N. W., to be called the Up-
town, and one In Southeast, to be
cialled the Penn, directly across from
the present Avenue Grand. Thea-
tres will be built during the summer
for fall operation.
Atlantic City.
New first mortgage of $200,000
has Just been placed on the block
containing the Warner theatre at
Arkansas avenue and the Board-
walk. It was negotiated through
the Stanley Atlantic Realty Co. The
building was recently purchased for
$950,000 by the Stanley Co. of
America which had been operating
the theatre under a lease from the
Seashore Properties Co.
Louis Shelnholtz to handle pub-
licity for Wellland-Lewis, operators
of five picture houses in the resort.
Charlotte, N. C.
Proposal to construct a colored
theatre two blocks from Indepen-
dence Square, the heart of the
Charlotte business district, la again
before the city council. 1. D. Blum-
enthal, operator of a chain of negro
houses in North Carolina and
Virginia; is seeking license. Busi-
ness Interests are fighting it bitterly.
Winthrop College, Rock Hill, 3.
C, has appealed the ruling of the
Carollnas code authority, declaring
it guilty of unfair practice, to the
appeals committee ot the national
M. P. authority. Rock Hill theatres
charged that the college competed
unfairly by presenting shows on
the campus for 10c and admitting
persons generally, while Winthrop
students were not granted permis-
sion to attend Rock Hill theatres.
Brooklyn, N. T.
Lyric, on Pitkin Avenue, now in
hands of George D. Stamatls, who
will relight this month.
Cleveland, O.
Dolly Theatres, local chain, have
bought the New Granada, equipped
to accomodate 2,400. House has been
much handled recently, fltst by
RKO and last by Sevelle Theatres.
E. Stutz will manage.
Ocean City, Md.
Mrs. Sadie E. Adams has re-
opened the Capitol under the man-
agement of Clarance Carey.
Watertown, N. T.
Palace, Strand, Liberty and 'Vic-
toria fighting $126 a year city li-
cense fee, contending they should
not be required to pay as much as
the larger Avon and Olympic.
Onawa, la,
Mrs. Ella Stlpp has disposed of
all her interest In the Tekemah the-
atre hero and has bought the Ida
Grove theatre of Harry G. Day and
will take over Its management.
Loa Angeles.
Wllshire, Santa Monica, has been
opened by Harry Beldon, after be-
ing dark for months. Policy la first
and second run pix, with Bob Wells
managing.
Tom .Sorlero named manager of
the Fox, Florence, replacing J. D.
L'Esperance, shifted to the United
Artists, Long Beach.
Charlotte, N. C.
Publix-Bamford theatre at Ashe
vlUe has been named Lyrlo. Carl
Bamford, general manager, expects
the formal opening June IB.
Graham theatre,. Graham, de-
stroyed by fire several weeks ago,
moved into an old theatre site In
the same block and continued busi-
ness on a temporary basis, with but
a few days' delay.
Anamosa, la.
Nlles theatre, damaged to the ex-
tent of $26,000 by fire last week. Is
to be rebuilt immediately.
Andover, N. Y.
■ Announcement has been made
that Harold E. Wolf has leased the
Andover theatre. Picture presenta-
tions.
Circus Outfit
Manager whose patrons respond
strongly to the appeal of the circus
has a lobby display which has been
used with success on three different
occasions and Is still good. It was
made for him by a local awning
maker, who dug up part of an old
tent. The m-ln piece Is tailored to
permit it to i ise In the center and
has a stout ring sewn to the middle
on the side away from the spectator.
There is a small pulley permanent-
ly fixed in the celling, with another
In a corner of the lobby. To use a
small rope with a snap hook is run
through these pulleys and the cloth
is hoisted to the celling, with tie-oft
eyelets to hold the edges. In addi-
tion pieces have been made for the
side walls and to fit over the en-
trance doors, so that it gives a good
suggestion of the main top.
There is a 'main entrance' strip
which replaces the usual valance
and also a canvas which fastens to
the four corners of the marquee
roof and is hoisted by a rope let
down from the vertical sign,, with
spots to light this outside tent at
night. Rope Is used as support for
a dozen bright pennants. The box
office has a red wagon false front
\vlth a pair of real wheels, and there
are several bunches of white lights
for the Inside of the tent.
Outfit packs compactly and can
be put up or taken down In less than
an hour. Lighter cloth can be used
when an old circus canvas Is not
available.
Sawdust was used on the lobby
floor the first time, but It is perma-
nently out, since It tracks the car-
pets. For the same reason peanuts
are out, iff spite of the atmosphere
they provide.
Detroit.
, Richards Theatres, Inc., has taken
over the Jefferson theatre.
R. H. Anderson has reopened the
Park at Grand Rapids.
Star, Williamson, recently opened
by Abbott Bowers, has been closed.
Star, Nashville, has been reopened
by the business men of the com-
munity In hopes that business will
be attracted to that town.
Walter Fisher has reopened the
Playhouse at Whitehall.
Bert Silver of Greenville an-
nounces that his present theatre
would be torn down to be supplanted
by a, modern new 600-seat theatre,
known as the Silver Family.^
Art, Detroit, reopened by Charley
Wolfe.
Thomas D. Moule, many years an
executive with the Kunsky-Trendle
interests, opens theatre for himself.
Recently took over the Plaza, De-
troit. ^ -
Boston.
Boulevard, Revere, Mass., Indle
house, reopened.
Bronx, N. T.
Managerial shake-up In the
houses of the Left-Myers Circuit
now finds the following lineup: A.
Schwartzkopf, manager ot the Lido;
Gus Birnbaum, De Luxe; J. Frel-
man, Freeman; Abe Ludacer, Tow-
er, and George Abramson, Radio.
B. Brodle, Harlem theatre opera-
tor, has reopened the long-dark
Stadium. House was dropped some
time ago by the Manhattan Circuit.
Springfield, O.
Thomas A. Bellamy in charge ot
new Fairbanks Theatre orchestra,
here, playing first three day.s of
week under new policy.
Dan Fitch Mln.strols here (28, 29
and 30) Inaugurated stage-screen
policy for first half of week.
Hollywood.
Mirror theatre is being unshut-
tered May 1 for an Indefinite run
of the war picture. 'The Big Drive,'
Hou.se has been leased by A. L.
Rule In conjunction with local post
ot American Legion.
Canton.
Reccait theatre changes include:
Bremen at Bremen transforred to
Klffsllng Nixon; Odeon ".t Ada
tronsf erred to W. R. Rhodes by N.
H. Gcr.son; Lyton and Rlalto at
Bellevue tran.sfcrrcd to Shelby
Theatre Corp.; Ottowa at Ottowa
transferred to C. P. Point.
, Lion, new house at Port Cllnto,
has been opened and the Columbia
at Coldwater and the Crcscftnt at
Minster are now dark.
St. John, N. B.
New managers at Mayfair and
Malnstreet (Franklin & Herschorn),
Mitchell Franklin, of Ottawa, Ont.,
son ot J. M. Franklin, head of the
firm, has taken over the Mayfair,
(Continued on page 45)
inging the Changes
Usually a change ot pace Is de-
sirable, but sometimes holding to a
basic Idea and ringing the changes
on that will work even better. In
one medium, sized shopping center
most ot the town has been worked,
up over an aquarium In a net store.
It's used for the display of new fish
and has attractiveness in Its own
right. One day a manager per-
suaded the storekeeper to let him
put a sign in the tank. He used a
large sheet of glass on which he
painted his announcement keeping
the lower line well away from the
bottom. This was provided with a
foot at each end, burled In the sand
at the bottom of the tank. People
gathered In front to wonder what
was holding the letters up since the
glass was invisible. Snails used to
keep the glass clean spoiled the
effect now and then, but not much.
Gag worked so well that the man-
ager bought a small sailboat at the
dlmery and painted the sail for the
next attraction. This was dropped
Into the tank and people wondcr(»d
why the boat neither rose to the too
nor sank to the botton. Answer was
that it was anchored for and aft by
weights tied to a couple of long
blonde hairs which were practically
Invisible. Ship's bouyancy kept It
from sinking and the anchors kept
It from rising.
Next week the back of the tank
apparently was painted with a full
sized announcement for another pic-
ture. People trooped Into the store
to know if the paint affected the
flsh. They were not told that the
sign was back of and outside the
tank painted on a separate sheet of
glass. It's getting to the point
where people pass tho store just to
see what's being done, which Is
good for both store and theatre.
Accident Prevention
L!k^ most cIrciiltH. the M.&P.
theatres, Boston, send out a bulletin
.service to house managers with
Hiigge.stlona on exploiting In gen-
eral or ccrf'iln pictures In particu-
lar. A recent departure Is the .ad-
dition of a special sheet on avoid-
ing accidents, sent out from time
to ttmo. Same style ot mimeo-
graphed sheet, but definite subject
matter.
Second .slK.-ct dealt with theatre
.stairs and worn treads, with the
suggestion that worn edges can be
moved so that the bad spots are'
now against the riser, v/hcre they
can do no harm. Sheet three was
on poorly lighted houses as a cause
of accidents. Other circuits have
Issued special w.arnlngs but not, ap-
parently, as part ot a regular ser-
vice. It's a good Idea, and passed
along.
Coffee for Nerves
Pittsburgh.
Alvln has a tie-up with Break-
fast Cheer coffee In connection with
'Bride of Frankenstnln,' which
opens here Friday (3), According
to heralds, patrons will need coffee
to calm their nerves before and
.after seeing horror flicker so there'll
be an attendant in the lounge all
wcpk dishing out Breakfast Cheer
free of charge.
20
VARIETY
Wednesday, May 1, 193.1
Broadway & 47th St.
Wednesdaj* Maj 1, 1935
PIC¥aRE§
VARIETY n
ANTI-FILM, TAX
BILLS FAIL TO
PASS IN MINN.
Minneapolis, April 30.
Minnesota, theatres have escaped
tor the present at least, a state tax
of l-3c on admissions, In addition
to a 3% sales tax. Gov. F. B. Olson's
veto of the Omnibus tax bill ■with
the admission tax provision saved
the day for the showhouses. How-
ever, a special session of the legis-
lature to enact some tax bill prob-
ably i will be found necessary later
and. If so, theatres undoubtedly will
be hit. Originally the plan had been
to tax theatre admissions 10%, but
Northwest Allied States succeeded
In defeating this proposal.
In vetoing the tax bill, Gov. Olson
took occasion to declare that amuse-
ments are a necessity and not a
luxury.
Two other bills affecting the film
industry failed to pass beifore the
adjournment of the legislature.
These were an anti-block booking
and an anti-preferred playing date
measure. The former had passed
the lower house and Northwest Al-
lied States, backing the bills, had
been hopeiful that both bills would
go through on special orders.
ORCES CONTESTS FOR
ASST. THEATRE MGRS.
Udltor Vauujti:
Radio and amateur contests seem
to be sweeping the country and a
number of talented young men and
women are cashing In, some obtain-
ing positions at their chosen profes-
eionfi. These contests are great
things and I give the sponsors all
the credit due them for helping
these youngsters along.
But what of the poor assistaht
managers of theatres? Why not
some sort of contest to help them
display talent and obtain better
positions?
Being one of the hardest businoa?
professions to break Into, it 'M-^'id
be a very noble thing If the big 1 1
atre executives would sponsor such
a contest whereby full-fledged man-
agerial positions would be offered
■winners.
■They would no doubt discover
Borne wonderful material as many
assistants have education, training
capability and up-to-the-minute ex-
ploitation idc.as.
In this way, many young men ■who
have given years of faithful and
capable service would see their ef-
forts rewarded.
Louis C. Shimon,
Assistant Manager.
Garden Theatre,
Milwaukee, Wis
Informer' Follows
'ScoundreF Into M. H.
The Music Hall has set RKO
Radio's 'The Informer' to follow
'The Scoundrel' (Par),, which opens
tomorrow (Thursday).
Bob Siak came on with 'The In
former' print to set the advertising
campaign on it. Probably will shove
back for the Coa.st before the end
of the week.
ASK INJUNCTION IN
UPSTATE UNION FIGHT
Syracuse, N. T., April 30.
Applications for permanent In-
junctions to restrain Local 876
(operators) of the lATSE from
picketing the Empire and Rivoli
theatres were made before .Supreme
Court Justice Frank J. C'regy Satur-
day (27) and hearings were set for
today (Tuesday^.
Show cause orders were obtained
by Empire Fltzer Corp., which op-
erates the Empire, and Fltzer
Amusement company, operating the
RivbJi. Mltchel Fltzer is president
of both.
Ju'dgmeint for $10,000 against the
unions also is sought in both cases,
according to the applications filed
by Lionel O. Grossman, attorney.
The picketing and subsequent
court action is the result of the two
theatres shifting their labor agree-
ments from the defendant American
Federation of Labor union to the
Independent Moving Picture Opera-
tors Union of North America.
According to the affidavit, the
theatres formerly had labor agree-
ments with the lATSE for motion
picture operators and stage em-
ployes. On April 20 last, the thea-
tres entered Into an agreement with
the independent union. Five days
later, according to the affidavit,
picketing was started.
Local 376 claims that eight of its
operators have been 'locked out' of
the two theatres, and that two
union stage hands employed previ-
ously at the Empire have been left
Jobless by Fitzer's recognition of
the independent organization.
Fitzer's answer is that the older
union's insistence upon the employ-
ment of two stage hands and a high
salary scale left him no alternative.
By replacing the Local 376 men at
the Rivoli, he is said to have cut his
booth payroll from $138 to $90, while
the Empire booth reduction Is said
to have meant an added saving of
$50 a week. In addition, under his
new union contract, he is not re-
quired to employ stage hands.
Capitol, N. Y., Gets
'Dance' From Warner
'Go Into Tour Dance' (Jolson-
Keeler), for which the Music Hall
had, approached Warners, has been
sold to the Capitol for a probable
two-weelc engagement, opening
Friday (3). Abe Lyman orch will
be on the stage.
As result of this booking, WB will
not reopen the Warner right now.
Prior to Cap booking, intention was
to reopen the house with 'O Men,'
That picture opens at the Strand
tonight (Wednesday) instead.
Par Ops to Fla.
Frank Freeman, Par's theatre
head, and Tom 'Varnon of the h.o.
operating department, left Thurs-
day night (25) for Florida to con-
fer with E. J. Sparks on general
matters and look over situation.
Home office duo will visit both
Jacksonville and Miami.
Playing Safe
Hollywood, April 80.
joe Riley, police chief at the
Fox Westwood studio, has been
doubly smitten by the muses
but he's still headman of the
flatfoots. After taking a crack
at thesping In 'Black Sheep'
the top gendarme followed
through a writing yen- and
turned up with 'Police Parade,'
which the studio likes.
But he's seen too many of
them come and go to give up a
sure thing for a spec.
P. 0. DEPT BARS
'BANK NITE'
MAHER
Washington April SO,
Exhibitors are barred from send-
ing advertisements for 'bank night'
through the malls, Post Of&ce De-
partment has ruled following re-
quests from postmasters through-
out sections where this stunt is
used.
Government takes the attitude
that 'bank night' is a form of
gambling and lottery, citing regu-
lations against mailing of anything
relating to chance and threatening
to invoke penalties If newspapers
plugging these attractions go
through postal channels.
No general announcement has
been made, but whenever matter
has been brought to tlepartment's
attention this attitude has been re^
vealed.
Balto's 1st Shutdown
Baltimore, April 30.
Alilton Caplan last week shuttered
Ilia downtown small subsequenter,
Dixie, giving Balto Its first darkened
picture house in something like five
years. Throughout depresh biz has
waxed warm and chilled alternately
lor both flrst-run loop houses and
nabes of all descriptions, but during
that time that all available theatres
were operating. Balto Ims always
believed It was only key city in
ooimtry with such a situash.
The Dixie, now that Caplan has
entirely relinquished It, may be re-
furbished. and reopened as a news-
reol and cartoon showhouse; would
be the first shorts-only spot hore.
Dot Farley in Shorts
Hollywood, April 30.
Dot Farley signed a P.adio con-
1 1 act for 'Average Man' series of six
Nlidiis with Edgar Kenned^
Goldberg Heads Merged
F. D. and Maj. Exchanges
Lee L. Goldberg, secretary of Big
Feature Rights Corp., Louisville,
has taken charge of the merged
First Division and Majestic Film
exchanges In Cincinnati. Interested
with him are Col. Fred Levy, presi-
dent of Big Feature Rights, and
Maurice Chase.
A. H. Kaufman, Indianapolis, has
been appointed sales manager of
Louisville office, with Jos. Goldberg
and Israel Laudau continuing as of-
fice manager and shorts manager,
respectively. Big Feature Rights
Corp. has been serving Kentucky
and Tcnne.ssee theatres for 20 years.
Russ Moon's New Biz
For many years with Paramount,
RKO and Fox, latter the past two
years at the liome office, Ru.ssel
B. Moon has gone into business for
himself, establishing a novelty ad-
vertising and printing service for
dlstrlbutor.s. He has as an a.ssoclate
Frank Branden who will continue
his connections with the RlngUng
circus.
Moon is succucdud in Fox by Lcs
Whalen, N. Y. rep for Uurold
I.loyil fov ninn\ ynrs
SUNDAY BLUE LAWS
BACK IN TRENTON, N. J.
Trenton, April 80.
Less than two years after Trenton
voted overwhelmingly In favor of
Sunday film arid sports, and within
six months after Sunday liquor sale
was legalized by referendum, voters
here went to the polls Isist Tuesday
to elect a nine-man City Council
and without knowing It voted them-
selves right back Into a strictly
closed Sabbath.
Election of the Rev. Oscar W.
Henderson, prominent member of
the Trenton Ministerial Union and
arch foe of liberal Sunday ob-.
servance, as one of the nine council-
men to henceforth guide the city's
destinies. Is responsible for the un-
usual turn of events. The minister,
who received one of the largest
votes among the nine successful
candidates out of a field of 134
aspirants, Is slated to be named
Mayor of Trenton when the Cpun-
cil Is sworn into office May 14. The
Reverend was the only Independent
candidate to win a place on the
Council, the other eight being af-
filiated with either the Good Gov-
ernment League slate or the
Public Employes Ticket. To avoid
conflict, it has been decided among
the councllmen to name the Rev.
Henderson as Mayor.
One of the minister's first acta as
Mayor, it is expected, will be to re-
store the blue laws to the statute
books of the city, closing theatres
on Sundays and prohibiting sports
and liquor sales on the Sabbath.
When Trenton campaigned for the
opening of films on Sundays the
Ministerial Union waged a bitter
battle to prevent it, but lost. The
Union also met defeat in attempting
to prohibit Sunday liquor sale and
sports events.
Sale of Fox Midland and Rocky
Mount. Assets at $790,000 Ordered
In K. C. by Referee in Bankruptcy
Kansas City, Aprir'30.
An order of sale of the assets of
the Fox Midland and Fox Rocky
Mountain theatre companies to Na-
tional Theatres Corp. for $790,000
each was signed Friday (26) by
Fred S. Hudson, referee in bank-
ruptcy, who set May 4 as the date
of transfer.
Reorganization it the two theatre
chains, which had only a^ft'aited the
action of the referee in bankruptcy,
who had expected to make his final
order earlier in tlie week, was
stopped by a last minute move on
the part of attorneys representing
minor clients, ■who claimed to own
stock in General Theatres Equip-
ment, Inc., and who alleged that It
was caused to lose control of Fox
Film Corp. through support of Its
Trolley Strike Pushes
Acts Out of Par, Omaha
Omaha, April 30.
Paramount theatre here, booked
out of Chicago, today (Tuesday)
cancelled all future stage shows un-
til further notice because of the
continued trolley car strike and
rioting. OocH to straight pictures
until conditions become flettled.
Hou.se was a throe-day vaude
struid, Friday, Saturday and Sun-
day, for five-act show.s. Occasion-
ally, however, it has been a full-
wockcr whf-11 ail alliatllon cainc
.tIopj,'.
mUKEE DROPS
DUAL FEATURES
Milwaukee, April 30.
Dual bills are doomed In this town
after June 1.
An open meeting of exhibitors
here brought In 70, representing 90
theatres, and. all agreed to quit
double features aa of June 1 pro-
vided that 90% of the exhibitors in
the town sign an agreement, now
making the rounds.
Without waiting for the deal to
be set, Sax Theatres dropped double
features last Sunday (28) and has
launched a single feature program
again. Downtown houses are Join-
ing in the campaign.
PENNSy INDIE ORG.
JOINS ALUED STATES
Philadelphia, April 30.
The Independent Exhibitors Pro-
tective Association has voted unanl
mously to Join Allied States.
Ben Golder, president, presided at
the meeting, and Sidney Samuclson,
Allied prexy, was principal speaker
and answered pertinent, questions.
Earle, Allentown, Wins
Right to Resume Op.
Fiston, Pa., April 30.
Temporary Injunction Issued by
Judge R. W. lobst, restraining the
Earle, Allentown, from operating
under a lease of the Security Trust
of Emaus was dissolved last week
at a final hearing. Max Korr, man-
ager of the Earle, reopened immedi-
ately. Only witnesses called were
Walter Vincent, of Wllmer and
Vincent, and Louis N. Goldsmith,
secretary-treasurer of the A. H.
Boyd Enterprises, Inc.
Vincent testified that the Earic
theatre building had been leased to
the Penn-Allcn Amuse. Co. in Sep-
tember, 1933, that re.it bad been
1 lid regularly, and that the com-
pan. he represe .te.', the I'enn -Al-
len, had opposed the lease to
the new management because he
claimed the policies would not be
In keeping with those generally
u.sed by theatres in the midtown
soctlon, as the theatre Intended to
run 'third-rate' pictures at reduced
prices. Judge lobst replied to thi.s,
'To me a first-rate picture is often
a third-rate picture.'
(3oldsmUh testlfled that if the
Karle were permitted to operate,
It would mean a reduction in box
offlcft receipt."! in other theatres.
Judge lobst held that was not suf-
ficient reason to make the injunc-
tion permanent and dissolved the
toinporary injunction.
securities In the declining stock
market.
The petition alleged various
charges of stock manipulation and
gave the history of the case through
the control of various companies. It
also stated that 68% of the National
Theatres is owned by the Chase Na-
tional Bank of New York and 42%
by the Fox Film Corp.
U. S. Judge Albert L. Reeves
halted the action of the sale for two
days, but vacated his order and the
sale was immediately ordered. Rep-
resentatives of Chas2 National have
been here settling with creditors of
the regional Fox chains and acquir-
ing assignments. Most important
settlement was the remainder on
the sale to the Fox interests In 1929
of the chain of houses developed by
M. B. Shanberg. Of the original
purchase price of $3,476,888 there
was stiU due $478,214. This Is said
to have been paid with accrued In-
terest waived. While the sale price
in each chain was -fixed a,t $790,000,
the aggregate amount of Insecured
claims differed. Those of the Mld-
la^nd circuit totaled $3,120,735.28. The
dividend or disbursement to credi-
tors will be about 2-1%.
20% Settlement
For the Rocky Mountain chain
the creditors will receive approxi-
mately 20% on their unsecured
claims of $4,026,774.83. While some
of the assignments are reported to
have been given on a rather nominal
basis, Shanberg had the advantage
of some 60 theatres being named as
a specific security on the notes held
In the old deal. Theatres Included
In the assets of the two Fox chains
are mostly In Missouri, Kansas, Ne-'
braska, and the various Rocky
Mountain states. Included are these-
Kansas City theatres: Plaza, Up-
town, Apollo, Isls, (jiadetone, Lln-
wood, Warwick, Rockhlll, Vista,
Waldo and Lincoln. Sale agreement
provides that the purchaser shall
also pay various administration and
court co.sts. Among fees so included
in the Rocky Mountain chain are
$20,000 to the receiver, $53,500 at-
torneys fees and $8,000 referee fee.
Additional fees In the ^ox Midland
chain administration over the same
two-year period Included $15,000 to
the receiver, $20,000 attorney fees
and $8,000 referee fees.
During the court hearing Judge
Reeves had to figure out the Fox
Theatre family tree as It related to
the Kansas City properties. General
Theatre Equipment, Inc., originally
owned control of Fox Films, which
In turn owned the Wcsco corpora-
tion, whose assets Included the Fox
West Coast Theatre company, which
owned the Fox Rocky Mountain
Theatre company, which owned the
Fox Midland Theatre company, and
which like the others, had Its own
subsidiaries.
Metro's Champ Arrivea
Hollywood, April JO.
Anita Kurtin, New York winner
of Metro'! traveling studio screen
test contest, arrived here last week
under contract to the studio.
She'll go into the studio's school
tor throe months before getting an
■isfjtpnment.
FRED SANBORN
1.
Dir.: NAT KALCHEIM
MGM STUDIOS
CULVER CITY, CALIF.
22 TARIETY Wednesday, May 1. 1935
WE'VE been peeking again. Just for
fun we looked over the headlines
in the trade press since this season
started. It's the same sweet story.
M'G-M hits predominate again in the
news from the nation s box-offices. And
weVe got a little secret for you. Another
Lionized entertainment is on the way^
Watch for it! Start talking it up now!
"NO MORE LADIES'' starring
JOAN CRAWFORD and ROBERT
MONTGOMERY. It's smart to be
Lionized!
Wednesday, May 1, 1935
P I € ¥ U R E S
VARIETY
29
GTP and Duovac
(Continued from paere 6)
Erpl'S acts, Vocaflim had to give
way.
Additionally, bo testified to a
meetiner he had in the tTnion League
club, some time In 1929, with J. E.
Otterson, president of ErpI, and
Adolph Zulcor, president of Para-
mount. Hochrelch testlfled Zukor
offered him a Job as head of the
Par sound department in the stu-
dios at that meeting and that Hoch-
relch agreed to that proposition pro-
viding Par bought out Vocaflim.
He stated that this was not con-
summated ' because Brpl advised
Paramount that to do this would
be in violation of an agreement with
Erpl.
General Talking Pictures and
Duovac Radio Corp. opened their
final drive in U. S. District court
before Judge John P. Nields for a
permanent anti-trust injuction
against American Telephone &
Telegraph Co., Electrical Research
Products, Inc., and Western Elec-
tric, to end ERPI's policies in the
deForest (GTP) warfare with WE
over the recording and reproducing
equipment business in the picture
Industry.
Samuel E. Darby, chief plaintiff's
counsel, spent the week with a bunch
of witnesses, including producers,
distributors and exhibitors, all tes-
tifying as to alleged monopolistic
practices of ERPI in Its licensing
requirements, enforced repair and
Inspection charges, exclusive dis-
trlb contracts, and other practices
on which Judge. Nields Issued a
temporary injunction against the
defendants in 1932.
This lineup of witnesses was met
by George F. Hurd, defense counsel,
with a steady line of objections
which finally brought him to a ver-
bal slugfcst with Darby. Hurd was
persistently overruled. He took
blanket objections and noted excep-
tions on blocks of testimony that
required hours to get into the rec-
ord.
Among the witnesses produced by
Darby were Elias M. Loew, exhibi-
tor, of Boston; Edward G. Levy,
counsel for the Motion Picture The-
atre Owners Association of Connec-
ticut; Charles W. Picquet, exhib., of
Pinehurst, N. C; Harry Perlman,
New Torlc exhib; John Miller, of
Brunswick Radio Co., a Warner
flubsld.; William Jessop, of Yoost
Circuit; Samuel Fein, general man-
ager of Yoost Circuit; Samuel Le-
bow, service manager of the qircuit;
David Garrison Berger, N. Y. at-
torney; Henry D. Behr, formerly of
Paramount-Publlx; Max Weiss, for-
merly of Artclasa Pictures and Art-
cUsB Film Exchange; Joseph Silver,
former Duovac tube salesman; Na-
than Goldman, v.p. of Duovac since
1933; Walter K. Pettus, former
ERPI engineer, later with Fox;
Leon Britton, independent producer,
and Joseph Stack, v.p. of OTP and
v.p. and treasurer of International
Variety and Theatrical Agency,
New York.
The Legal Battory
Darby was relieved in the exami-
nation of witnesses by Ephratm
Berliner, of New York.' Local asso-
ciate of plaintiffs counsel is For-
mer Judge Hugh M. Morris, who sat
in much of the previous litigation
between these parties.
Hurd is assisted by C. M. Brace-
len and John H. Ray, of New York,
and Arthur Logan, of Wilmington.
Testimony resumes today (Tues-
day) and legaiera say two weeks
more will not be enough. Courtroom
is wired for sound with' a portable
projection room beside the bench
and a screen at the rear. Short
subjects, including Popeye, were on
In a night session.
Before calling his early wit-
nesses, Darby read a long deposi-
tion from Abel Gary Thomas, at-
torney for Stanley-Warner, which
la out of the present trial, having
settled with the defendant com-
panies. The deposition charged
^PI with all the restrictive meas-
ures brought out in testimony, and
cited the ERPI 'tying agreements'
and contractual letters, with which,
it is contended, ERPI bottled up
th« equipment business by forcing
exhibs to use their equipment ex-
clusively. The ERPI contracts in-
clude allegedly exclusive arrange-
ments with producers and the E.
C. Mills muslo organlz a 1 1 o n
(ASCAP), under which the pro-
ducers' pictures would be shown
only on ERPI equipment.
In connection with the deposition.
Darby offered In evidence all the
contracts, contractual letters and
agreements. Darby has several
hundred exhlba. Including copies of
trade papers carrying stories of ex-
hibitor discussion over ERPI re-
strictive regulation.*) on replacing
parts with equipment of other com-
panies. The papers were accepted
in evidence only after a ruling in
the Danbury Hatters case was
hashed over at length. They were
intended to show only that the is-
sue was being discussed publicly
at the time.
Before the opening, Hurd moved
to amend the defendants' answer to
the charges by including the state-
ment that Duovac has gone into
bankruptcy since the action was
.started and is not entitled to in-
junctive relief. This was allowed
over Darby's objection and Hurd
moved to keep a separate record of
the proceedings affecting Duovac,
which manufactured tubes used in
projectors. The Duovac testimony
may bo segregated later. Darby
argued Duovac may resume busi-
ness promptly 'after these ills are
removed.' He did not explain the
ills.
Darby's Backgrounding
Darby outlined the background
of the case in his opening argu-
ment, emphasizing ,the following
points: deForest exhibited, the first
talker (disc) at the Rivoll theatre,
N. Y., in April, 1923, and Western
Electrlc's first was In 1926. In 1925
WE gaye a nine-month option cn
its equipment service to a Mr. Rich,
who made a deal with Warner Bros.;
June 26, 1926, and with WE the
sarne year.
April 10, 1928, WE made a deal
with Vitaphone, the latter to take
2,400 Installations at $16,000 each or
a total of $38,400,000 by 1931 or for-
feit its rights to WE. Aug. 6, 1926,
'Don Juan' was produced With
Barrymore and between that time
and January, 1927, everything was
disc. Prior to 1926 Lee de Forest
had experimented with sound-on-
film with Dr. Case, but had split
with the latter, who had Joined Fox,,
forming Fox-Case, which on Dec.'
31, 1926, became a licensee of WE.
Western and Vitaphone split, the
' T er m 1 nation Agreement' was
drawn, and ERPI organized In De-.
cember, 1926. Under an agree-
ment efCective April 22, 1927, ERPI
got Vitaphone's rights. The ASCAP
agreement went into effect Sept. B,
.1927, tying up muslo. In May, 1928,
producers' agreements were started
by ERPI.
Thomas, In the deposition, named
several instances of ERPI regula-
tions, costing exhibs large sums. He
Included the opinion that a year's
production of pictures would be Im-
possible without music from some
of the Interests covered In the E.
C. Mills-ASCAP agreement.
Lowe testified ERPI agents told
him GTP equipment was falUng
apart' and that If bis theatres con-
tinued to use It he would become
embroiled in patent suits. Picquet
also quoted ERPI agents along this
line. Perlman testlfled an ERPI
agent quoted him a price of $15,000
for an installation.
Miller presented the results of an
equipment cost survey be conducted
for Brunswick Radio to compare
ERPI equipment and replacement
prices, which the survey showed to
be much higher than those quoted
by independent manufacturers, Hurd
raised a mass of objections to this
testimony.
Darby got his teeth Into the real
charges against ERPI when he got
Fein on the stand from the Yoost
Circuit. Fein said ERPI engineers
removed Duovac tubes from equip-
ment in a Yoost theatre and
'clipped' the tubes, ending their use-
fulness. Jessop, a Yoost technician,
supplemented this testimony with
the sta.tement the Duovao tubes
worked as well as ERPI's though
costing less.
Lebow brought out an- Instance in
which ERPI engineers told him 'they
would have to send a piece of equip-
ment to Chicago at a cost of $56
though the repairs could be made
In a few minutes for 10c.
Other Evidence
An effort to produce a series of
shorts with Nick Kenny and Louis
Sobel, columnists, starring Flo
Zlegfeld and Texa4i Guinan, was
described by Berger, who charged
the project failed because of ERPI's
exclusive contracts.
Berger said he shot one short at
Standard Sound Studios, on East
38th street, N. Y., on credit, with the
understanding the others would be
shot there if approved for release.
Carl LAemmle, Jr., of Universal,
approved the short, he testified, but
Universal refused to release the
series unless they were made at an
ERPI studio at a $500 extra chargp
per reel. This, Berger testified, was
due to Unlversal's releasing agree-
ments with ERPI. The cost at
ERPI's Eastern Sound Studios, Inc.,
was $800 a day compared with $260
a day at Standard Sound Studios
and the project was dropped, he
testified.
Behr told his experience with
Paramount-Publlx, which had about
800 machines. All indie equipment
was removed in 1929 on the , advice
of the legal department, he said. He
cited instances of breakdowns which
projection operators were 'invari-
ably able' to repair before ERPI en-
gineers arrived. On cross-examina-
tion, Hurd hammered at the word
'invariably' hut made little progress.
Weiss, whose home is at Flushing
Heights, Li I., narrated the experi-
ences of Artclass Pictvres, now de-
funct. Under a deal with M; A.
Schlessinger, of GTP, he said, he
and ■ his brother produced 'Un-
masked,' 'Her Unborn Child,' and
'Pleasant Sin' (later 'Damaged
Love') at the GTP studios, but were
unable to get releases either throiigh
Joe Well, of Universal or Jack
Cohn, of Columbia because of the
ERPI contracts.
Weiss also testified Lee Shubert
told him he would not allow pictures
to be made of any of his plays ex-
cept on ERPI equipment. Hurd
brought up the fact Belir has a suit
for $3,000,000 damages against the'
defendants In New York. Behr also
'testified ERPI was slow giving In-'
structlons and diagrams of equip-
ment to the booth operators.
Silver, who said he sold Duovac
tubes to 1,000 theatres, testified that
wherever he went exhibitors told
him they could not use the tubes
because of ERPI contracts. ERPI,
he said, changed ita tubes once so
Duovac tubes would burn put when
used In- theilr place.
Britton sdld "his Independent pro-
ductions we're refused release by
■Universal Fllta Corp. and Jack'Cohn
of Columbia because of the ERPI
agnreements.
When he was an ERPI engineer,
testlfled Pettus, he received instruc-
tions to remove from ERPI equip-
ment any apjparatus that was not
manufactured by bis company. A
company bulletin on this was of-
fered In evidence by Darby over
Kurd's objection.
Col.'» 75c Diwy
Columbia Pictures - has declared
Its regular quarterly dividend of 76c.
per share on the oompany's preferred
stock, payable June 1, to stockhold-
ers of record oa of May 16, 1986.
Board declared the dividend at a
meeting held Friday (26).
This la the SEth consecutive
quarterly dividend of the company.
Judgment*
(Firct Bamr U that «f debtor: juds-
ment taksr and amount followa.)
Ca«iar Tbeatr* Ootp. and Mltcholl U.
Brlansar; National Cltr Bank of N. T.;
$217,21t.'
A. X^Iaosar Bealtr Coii». and
Mitcball U Brianaar; tlll,»2.
'Veronlee Stoca Coatnmea, Inc., and
Torml* O. Storn; Ix Oladaton*; $l,t(l.
Incorporations
NEW YORK
Albaof.
Flaneloop AmoMmant Corp.; amnsa-
ment davlcai ot all -kinda; capital itoclc,
100 abaraa; no par valua. Ruth L. Sand-
man, 8100 Brlchten Third atraot; Joi.
Wechtar, 411 Naw LoU avanua, and Hil-
ton A. RItter, 1211 Bar parkway, alt «t
Brooklyn.
National Ante Racing Syndloata, Ino.;'
public and prlvat* amuismenti; capital
stock, 200 aharei; no par value. Bm«i-
lln* A. Kuhno, Samual 'W. Fried and
John J. O'Connell, all «( 211 Broadwar,'
New Tork,
Plioto-Becord AppUaae* Corp., Pel-
ham; plct\fra bualneia: capital atook,
1100,000. Abraham Braelow, Charlei
Rothenbera and Bettr Podolaky, all of
1 Fourth avenue. Mount Vernon,
Park Circle Theatre Corp.t picture
bualneae; capital atook, 100 shares; no
par value. Elthel Davli, Rose Brodsky
and Joi Bllllk, all oC 1441 Broadway,
New York.
Alraporta, lae.t orts and general
newa Iteraa; capital atook, 100 aharea;
no par value. O, N. Caldwell, Jr.; Ed-
ward S. 'Wllllama and Raymond J. Gor-
man, all ot lt( Broadway, New Tork.
Voaghkeepale CoiuattT Clab, Inc.,
Poughkeepale; realty, operate recrea-
tional parka, ate.; capital atook, K.OOO.
Ceorce 'W. Caae, 4 Falmiont atrest:
nerald B. Reick, I Fox terrace, and
Edgar B. Baker, 110 Hooker avenue, all
of Pouchkeepale.
Uodtneatre Cotp.i operate picture the-
atrei, etc.; capital atock, 300 aharei: no
par value. Monroe Ii. Friedman, Jonn
P. H. Relper and Jerome Mayer, all of
20 Exchange place. New York.
Fenta-dl Pledlgrotta Napelltano, Inc.;
picturea, playa, ete. ; capital stock, 100
Bharea; no par value. Albert Servlllo,
45S Avenue 'W; Loula Qlarra, 1737 67th
street, and Mary Barba, 4S4 C4th atreet,
all of Brooklyn.
Munmad 'Theatre Corp., Oloveravllle;
picture and theatrical bualneaa, ete.;
'Apltal stock, 10 shKrei: no par value.
Howard M. Anterll, Hannah Fnhror and
Sadie Pearl, all of 12(0 Sixth avenue,
New Tork.
.'VIoTiematle Camera Corp.; camerae
and parts of all kinda; capital atock, 200
Mharca; no par value. Arthur J. Abrama,
Harry Abrama and Jamea M. Gilbert, all
of 110 Weat 40th atreet, New York.
Weupermit, Ino.i theatres, opera
linu.ie.i, etc.; capital atock, 250 shares —
100 aliarei^ IIQO ttah, aai 161 itiajtt, at
Stock Market
(Continued from page 6)
sixth successive week that the aver-
ages have closed higher than the
preceding week.
Not only was there a big pickup
in activity during this drive of the
amusements towards higher levels,
but most other stock exchange
groups recorded losses. The Dow-
Jones industrial averages closed at
109.91, off 0.3G of a point.
Some Lows
While many leaders showed early
strength, there were others which
approached the lows of the week in
final transactions. This was true
of American Seating, which de-
clined after its push to new ground
the week before. It was off half a
point at GVi- Columbia Pictures
lost almost the same to close at
42%. Consolidated Film Industries
preferred was noticeably weak,
dropping to 11 V* at the finish. Here
it showed a loss of more than a
point. Universal preferred also was
a weak feature, declining 1% points
to 36%.
Two bright features of trading
activity in the amusement list were
Vox A and Paramount certificates.
The former made a new peak level
for the move at 10%, and even with
profit-taking managed to wind up
at 10%, up flve-elghths. Paramount
was pushed forward In increased
trading starting Friday (26). It
wound up the week at the peak
price of 3% for a 75-cent advance.
As noted here, the move in this
appeared to be overdue. The ap-
proval of the Atlas Corp; as under-,
writer for the re-org was the signal'
which started the bull movement In
this stock. No particular reason
was attributed to the climb In the
other issue aside from the fact that
traders figured that Fox A was a
'sleeper.' ,
LoBw'a ' to
chart readers that It already had
gone through at least a part of a
technical or corrective , reaction.
Thus far the stock has found the
$39 mark a big obstacle. It went to
39 'A last week and the preceding
week met resistance at 39.
Radio B met profit-taking In
strong fashion In last minute trad-
ing, but few traders look for much
more progress on the upside until
its position has been consolidated.
When this issue spurted out of the
38 range it required two weeks of
such stabilizing before traders were
able to push It forward again.
, Fox A stock acted as though It
might be able to go on with the
present trend. Present advance to
a point near the 511 level was based
on steady accumulation over a
period of several weeks. Warner
Bros, common looks to be In a spot
to resume the advance, as a result
of Its action In the last- week, ac-
cording to chart readers, though the
present market has Ignored many of
the cheaper-priced Issues. Warner
common closed at 3%.
Paramount - Famous - Lasky and
Paramdunt-Publix liens and cer-
tificates of the same shot upwards
on the news that the Atlas Interests
were to handle the underwriting.
Interest In these bonds Increased
the value of transactions Into six
figures in tjiree instances, only the
certificates of Paramount-Famous-
Lasky Cs keeping below $10t),000.
This strength probably helped
other amusement bonds. Warner
Bros. 63 soared to 67% for an ad-
vance of nearly four points. They
encountered profit-taking In final
trading days to wind up at 55%, up
one point. Keith 6s spurted on
Monday, although they had held
around ?76 most of the week. They
closed oh top at 7'?, - which was a
new high.
Summary for Week Endino Monday, April 29:
STOCK EXCHAhiGE
HiBh. Low. Sales. Issue and i ate. HIeh.
0% 4% . 1,100 American Seat - eii
4594 8414 2,000 Col. P. vtc. (l)t ; 435
7Vt 4V4 1,300 Consol. Film sy.
2214 13«4 2,fl00 Coneol. Film pfd. (l)t 18%
146 110V4 9,400 Eastman Kodak (B).... *1W
IB."' 141 210 Do. ptd , '..1S494
1314 m .9,800 Fox Class A.. , 10%
2514 2014 94,500 Gon. Elec. (flOc) 25
3014 31V1 80,100 Loew (2) •3014
lOS 102 700 Do. pfd. (014) 107%
7H 514 1,1100 Madleon Sq. Garden •714
2814 27 1,300 Met-GM pfd. (1.80) 28
414 21i 68,800 Paramount ctfa 3%
114 14 2,300 Pathe Exchange, %
1714 8?4 2,100 Pathe Class A 1014
6'/4 4 108,600 Radio Corp
0214 BO 2,600 Radio ptd. A (314) 8514
4714 8514 81,700 Radio pfd. B •4714
2H 114 8,400 RKO 114
40)4 8014 30 Universal pfd..., 8714
414 214 10,000 Warner Bros .1H
24T4 1414 . 240 Do. pfd 2114
4&it SSm TO.lOO Wentlnghouss ........4814
99 60 B40 Do. pfd. (314) 9714
• New 1B35 high.
t Plus stock extras.
t Paid this year on account
Hit 8.B00 Technicolor 1914
Stt 1,600 Tranalux (lOe) 214
BONDS
ion 8 «B68,000 Gen. Thaa. Sn. '40 *iai4
77 6714 1«,000 Keith as '48 r7T
108 10814 102,000 Loew 9e, '41 ' 10174
M 4214 4,000 Par-Broadway B14s, '91 M
63% 42 S4.000 Par-Bway 614s, 'SI ctts 'SS^
8014 BS14 200,000 Par-Fam-Lasky Ss, .'47..; 'BSlt
84 B» 78,000 Do. ctfs *B9
S714 B914 245,000 Par-Pub. B14s, ' •8714
87 M14 260,000 Do. ctfs '87
85 2814 1,000 RKO deba es SO
eOH 4914 196,000 Warner Bros. 8e. '39 B714
OVER THE COUNTER, N. Y.
Bid. Asked.
8014 8214 Col. Bdcast. A
4«li 48% Col. Plots, pfd
3 314 Par-Pul>
100 106 Pattie Ex. pfd
•New 1985 high.
Low.
Last.
014
614
4114
4214
414
414
1714
1714
134%
14914
ISO
e%
10%
24%
24%
3714
8814
10814
10014
7
T
28
28
2K
3H
. 14.
%
914
9%
4t4
B
IM14
M14'
41'J4
4614
114
. 114
8614
8C14
8
314
1814
2014
41
4214
97
18H
2H
S
7414
10414
GI314
0314
7714
7714
79
79
1914
Z%
9V
77
10414
0314
B8H
85
J»414
85'A
8014
80
B514
— %
+7$
-HWi
+6*
+911
+1
par value. Carl Suhaefler, Jean C.
Zernoske and Uyman Hchwartzberg, all
ot 1467 Broadway, New York.
Forest rictare: Corp.; plot'.ir* huelness;
capital stock, 200 shares: no par value.
Anne Kahn, 1164 President street, Brook-
lyn; Howard M. Rosenthal, 231 West
112th street. New York, and Travis 8.
Levy, 894 Riverside drive. New Tork,
J^yile Frolics. Ino.l picture business;
capital atock, 200 shares; no par value.
Marcus Katz. Charles Klelnberg and
Morris Schwalb, all ot 1471 Broadway,
New York.
Fonrtli Estate Froductlona, Inc.t pic-
tures, theatrical shows, etc.; capital
stock, 100 ahares; no par value. Philip
and Rose Kanter, 9»l Longwood avenue,
New York, and Alta Koss, 14t Pearl
street, Holyoke, Maes.
818 Eiglith Avenue Corp.; amusement
places ot all kinds; capital stock,
110,000. Moe Gold, 1C7 Lee avenue,
Yonkers: Meyer Bollnsky, 2010 Wallace
avenue, Bronx, and Loula A. Ascher, 2>1
Broadway, New York.
West End Nportland, Inc.; amusement
parks, etc.; capital stock, 10 shares, no
par value. Gladys Klein, I.,llllan Qar-
retiion and Robt. Goldstein, all of 661
Fifth avenue. New York.
Treo Film Kxchange ot New ITork,
Inc.; films, etc.; capital stock, 200
shares; no par value. Leon Samuels,
Morris S. Karp and Mary .Termanok, all
of 646 Fifth avenue. New York.
MIglily Midgets, Inc.; public and pri-
vate amusements: capital ntoik, 200
shares; no par value. Ernentlne A.
Kuhns, Samuel W. Fried and .Tohn 'J.
O'Connell, all ot 233 Broadway, New
York.
Harry Taoker Music, Inc.; musical and
theatrical business; capital stock, 110,000.
Mathilda A, Tucker and Phyllis, Hartz,
602 Park avenue, and I<la ZImels, 226
Broadway, all of New York.
American Anlomotlo Plioniieraph Corp.;
phonoitraph machines; capital slock, 200
Bharei, 00 par value. Arthur S. Bruck-
man, David S. Meyer and Rosa Kupfer,
all ot to Bast 23rd street. Mew York.
Ditsolutione
Mrattord Frodactloni, Ud.; filed br
Warner Bros. Pictures, Inc., izl 'nvH
44th street. New York.
KleotrlcBl 8oaad, Ine.i Sled by m»
above.
Vlobe Export Corp.i filed by as abov*.
CnlOB Film Corp.; filed by as above.
Film Treatlzor Corp.; filed by O'Brien,
DriBCOll Sc Battery, 162 West 4tnt
street, New York.
Statement and Desi'anation
Orcnek Bealtlea, Inc., 100 West lOlk
street, Wilmington, Del.; theatrical
proprietors; New York olJlce, 1601
Broadway; George P. Bkouras, president*
1600; filed by ]{. W. McChesncy, 16
West 42nd street. New York.
Memberihipa
Theatre Alliance, Inc.
CALIFORNIA
Sacramento.
Afllllated Plcturei Corp. (motion ple-
tiire producing); capital, 2,600 shares;
par, 110; permitted to Issue 1,000 shares.
Directors: Robert L. Steed, John A.
Conrad, Frank Oatlln, Mabel Bteed,
Ban Ulego Fair Concessions, Inc.i
capital, 160 shares; par, |100: permitted
to Issue all. Directors: Stanley Gra-
ham, Marcy Dobson, Olive Graham.
Huslolaos and Kntertalnem Clab, Inc,|
capital, none. Directors: Miles Straight,
James V. White, Mildred White O. L.
Selfert, Robert Dodge.
Certlflcate changing name of The Chas.
K. Feldraan Corp. to Feldman-Dlum
Corp,
Crafts 20 Dig Shows, Inc.; capital,
76,000 shares; 11 par; permitted to Is-
flue 60.000. Directors: O. N. Crafts,
Walter 8. Coen, Helen M. Lawlor, Mabel
Crafts.
Capitol Sennlde Corp. (theatre opera-
tion); copltRl, 2.500 shares; par, »10.
l;)lroclor.i: W. G. Fry, C. A. w.itner,
M. B, Fry.
24
VARIETY
PICT
E S
Wedbesday, May 1, 1935
House Reviews
EMBASSY
(Continued from page 16)
jiatter bearing on the news of the
iay. Hearst halls British industrial
recovery which makes an increased
budget possible, at the same time
■ounding a warning to the U. S.,
ylth Senator Tydlngs declaring the
government is spending too much,
..Paramount goes into the textile
■Ituation on Pres. Koosevelt'6 steps
to aid this industry, with many
mills closed while Jaj^anese im-
ports are rising. At the end of the
clip Gov. Talmadge of Georgia takes
a poke at Washington, members of
the Saturday afternoon audience
applauding his stand. Pathe fol-
lows up on the Jap competition
against America's textile business,
with Gov, Curley (Mass.) sound-
ing a warning and Rep. Rogers in
Washington calling for support in
the flght to protect our commerce
against Japan.
Further international color is
lent by Fox's comprehensive cover-
age of the foreign situation and
efforts toward protection of peace
by conferences of leading diplo-
mats at Stresa and Geneva.
Leading diplomats step up to F-M
cameras to say a few words, those
in foreign languages being trans-
lated by Fox.
Ravages of the dust storms and
the full significance of what's hap-
pening out west in the af
flicted area provides additional
punch. Pathe ably covered this sit-
uation, bringinfi home to Americans
everywhere the seriousness of the
situation. Pathe has photographed
dust storms effectively, its nega-
tive strongly hinting the havoc be-
ing wrought. It explains the in-
creased prices of meat caused by
loss of livestock from drought and
dust, but Secretary of Agriculture
Wallace tempers things a bit by
etatlng prices are still below the
1929 level.
Paramount covers the migration
of families from the northwest to
Alaska at the expense of the gov-
ernment. This reel attempts to
build it up b- splicing in shots from
some Paf western pioneer picture.
The real situation needs no such
production file buildup.
The Goering wedding, resumption
of gold minting by France, Navy's
newest air carrier, Kansas' one-mile
sprint in which Cunningham is
beateii, stake • race bringing out a
contender for the Kentucky Derby,
first girl to fly a plane upside down,
boys' boxing club opened by Jack
Dempsey, Woods twins and scien-
tific experiment with them; para-
chute jumping tests at Lakehurst,
Huey Long's bridge which faces
lack of government funds for com-
pletition, new stratosphere gondola
completed, Aquitania freed from
mud bank, Braves-Giants ball game,
auto plant strike at Toledo, severe
hailstorm in Oklahoma, old-fash-
ioned town crier installed in Mas-
sachusetts village, and decision of
Mrs. Gloria Morgan Vanderbllt to
become a gown designer, constitute
news Items of lesser Importance.
Even aopie of this wouldn't be
missed by a public which wants
to see more of Its newspaper head-
lines transformed into celluloid.
Char.
Metropolitan, Boston
Boston, April 26.
Met hands out an all-band show
this week. Ben Bernie on the screen I description " tta» ^83 Kentucky
in 'Stolen Harmony' (Par) and Rudy Derby. Got good hand for It, chiefly
Vallee in the flesh -with his Con- 1 ^fi^^i?..™^*.^*",?^"^.^*?.?.''^..!?^
nectlcut Yankees.
to 'Mood Indigo' that was swell
with audience, following with a
really contrasting soft-shoe terp ef-
fort to 'Stormy Weather.'
Other specialist, on -about mid-
way, Adrian f^elche, presents one
of most unusual routines seen
around here In a while. Starts off
with a iK>p song, then spiels at
Floyd Olbbons' pace Into the mike a
managed to «learly enunciate such
. • 1 mim.- 1 a ohunk of comment so rapidly.
Vance's opening Is clever Flitter ^^^^ ^ g^^^^.
scrim splits on Rudy and band on flance,
a dim stage, .Band plays a sym
phonic arrangement of 'My Time' as
it slowly moves downstage to posi-
tion on a car, and during this semi-
overture the various sections of the
ork are being nicely lighted, when
featured, by hidden spots In the mu-
sic stands.
This works out as a clever build'
▲t first show Friday bU was fair.
ORIENTAL, CHI
Chicago, April 26, >
It's old home week at the Oriental.
George Jessel, Joe Besser and the
^ » „ ^x. I act of Sddle Jackson, Irving and
up for Vallee who's on stage all the R^ia comprise the old home week
time, but In the dark. At the con- ge5tl<,„ jf, ^ ^i,^^ ju^.
elusion of the musical opener, the I meh the meat of the entertainment,
spot hits the head man, touching off Rest of the show, which Includes
a spontaneous welcome to the grape addlUonal turns, is weak
fruit recipient of three years ago, and means nothing. Particularly
From then on it s on ice. poor Is Wllma Novak, who Is strlct-
Rudy's first solo Is So Its Love, hy ^ cafe singer and bumper,
in which he was handicapped by a -Better here are the Three Queens,
de.^d mlHe (his own equipment) ; U^ho fit In okay In this presentation,
but by the time he got to the next ^he girls do standard hoofing and
^"■"h^ straightened out. challenge work. Other femmes on
Mimiclng Fred Allen, he introduces the show are the girls In the line for
two phoney acts that don't- appear, U couple of fairish routines.
Next solo is 'Six Women, with a Working throughout the show,
load of lyric; ijut his encore of jessel was Its mainstay, so much so,
'Tavern In Town' brings out every ht u billed as 'George Jessel's Re-
hand in the house) He next favors vue' and rightly so. Without him
with 'Every Day,' from his recent there would have been no show, so
pic, and they love It. Up to this sloppily was It put together,
point they've had one big slice of as soon slb he got warmed up, J«s-
Vallee in the spot, and he's show- Uel was a cinch and he finally had
man enough to realize this Is the to beg oft In the end to allow the
psychological moment to bring on his ghow to finish. With his standard
crew of talent for the carry-on. telephone bit to his mother and his
After a flowery Introduction of chatter out of the good-old-days, he
•the greatest voice discovery of the is enterUlnment plus and the sort
year who will sing an operatic aria,' of stuff that vaudeville Is made of.
Red Stanley comes on for a vocal of Joe Besser Is back on the old
'Sweet Sue* -with gestures that sell stamping grounds and his 'aw you
it bullish. "This one Is swell, but the crazy' still remains the mainstay of
cowboy ditty encore is not up to his act. Eddie Jackson, Val Irving
t. Ann Graham, husky-voiced song- and Cy Reid have a good fast com-
stress in noteworthy costuming, edy turn. Its pace Is to its credit,
takes the mike for 'Restless' and The gags shoot one after another
'Lost My Rhythm.' For her, It was with a good share of hearty laughs
different. They liked her first num- in the bunch. Boys don't hesitate
ber, but she really wowed 'em with to refer frequently to Clayton, Jack-
the faster 'Rhythm' encore. George son and Durante. Finish excellently
Lyons, harpist in band, . is next with the 'St. Louis Blues' rendition
spotted, and in exactly the right by Jackson.
niche. ■ He strums 'Too Old to Picture is 'Unwelcome Stranger'
Dream' and 'Hands.' Both excellent (<^ol). Business fair at last show
and enthusiastically received.
Stewart Sisters have the next
fling with 'Ship Lollipop,' oke, and
then with the Keiswetter Octette
(male voices) they give out 'Mr, &
Mrs.' from the pic. On this three
mikes were used, allowing an
effective arrangement of the people
on stage.
This is the spot for Frank Frissell,
drummer, who cavorts through spe
clality, in front of the band, based
on 'Tom Thumb's Drum.' His paper-
tearing finale is very funny, and an-
Frlday.
Gold,
STANLEY, PITT.
Metropolitan, Bklyn.
Ed Sullivan, N, T, Daily News
columnist, has a well-knit enter-
tainment in his Dawn Patrol pres-
entation. Unit has undergone a few
good changes since its start. 'Lul-
laby of Broadway' la used to weld
the piece together, starting the
' show off and Sullivan taking a fling
at warbling himself on the closing
bars.
Show opened ragged, with col-
umnist rushing on the stage giving
the Impression that he had Just
hopped off the subway from the
ofllce. Maybe so, as he is doubling
here -between desk and footlights.
Besides m.c. chores, he has a defi-
nite spot for himself, called 'Water
Under the Bridge' which permits
some double-time spieling on his
part. Celebs of the past, like Pearl
White, Evelyn Nesbit, Valentino,
etc., are shown on a screen.
Betty Jane Cooper and Lathrop
Brothers flrst of the specialty acts.
Neat hooflng, which Is quietly done
at flrst, but ends up in staccato
tempo. Stanley Twins keep up the
stepping with a shadow dance,
which house liked very much. Ross
McLean presents two tenor solos
next, with an encore thrown in for
good measure. Dolores Farrls then
on for a toe number.
Next the Louis Prima (New Acts)
quintet, which Sullivan raved over
as the hottest thing in town.
Saxon Sisters who chirped there-
after were torrid as usual. Patsy
Flick in and out for regulation
stooging, but highly effective
throughout.
Stage dressed smartly in night
club fashion, and house orchestra
on the stage. Talent seated around
at tables. Saxons returned to help
Sullivan warble the last bars of the
'Lullaby' reprise. Stage depart
ment's outlay uses 60 minutes.
'The Wedding Night' (UA) on the
screen.
Pittsburgh, April 26.
First show this afternoon had to
get along without Nina Olivette,
who didn't arrive on time due to an
auto breakdown couple of hundred
miles on other side of city. Even
without her, layout had plenty of
backbone, although It was obvious
gal's eccentric terp stuff would have
nouncenieiTtbr Vallee" tha^^^ I ^^^^^ handily among a flock of local
a local lad might have helped some, t^^rns. ^ ^ ^ „
Vallee vocals this one on the side ,„?**,"*8ement had figured to let
and stooges for Frissell on the high B^^ck Fury' (WB) go it alone this
spots, week without stage sypport, but de-
Then the production number for cided against It at last minute, not
next-to-closing. It's 'Annabelle,' through any fears about the flick-
copied after the Hollywood version c more because Inconsistent
of the same number, but on a small PoHcy has been playing havoc here
scale, working in the Stewart Sis- late. 'Fury' Is probably the one
ters. Octette, and a couple boys as that could have held Its own,
train announcer and conductor. since It's had a powerful exploita-
Al Bernie, mimic, who appeared t'o^ campaign and Is further backed
earlier this season in 'Calling All the fact that It has a Pittsburgh
Stars' at the Shubert, Is approp- locale and was authored In part by
rlately spotted as closer of this unit, a local Jurist, M, A, Musmanno,
After only three Impersonations, -As It Is, however, Stanley gives
it's obvious that he's the sock of the It to with both barrels and
show. In all he does 13 impressions, trade reflected the bargain. Open
That sounds like too much on paper; 'uK has Barney Rapp's band, re-
but not in this setup. He practically turning to vaude after several
covers the radio and screen fields, months at Hotel Gibson in Cincy
and the outstanding laughs are his dishing out some okay syncopation
Vallee' and 'Hitler.' before and after the three special
The Connecticut Yankees and 'sts outfit carries. First is Selma
head man is here for six xlays only, Marlow, a corking hoofer, who has
because of radio commitments. two swell spots, last of which is a
Henry Kalis, house band, Ellda socko 'Bolero' to taps. Girl has
Balle, and Fabien Sevitsky laying plenty on ball and should be heard
off for the six days, Isham Jones | from, That goes, too, for Rapp's
PALACE, N. Y.
(BENNY MEROFF REVUE)
Benny Meroff refers to his band
outfit as a revue. Carries five
women. Including Mrs. Meroff (Flor-
ence Gast), the Coffle Sisters, har-
monists and an acrobatic dahcer.
All In long skirts except the dancer,
who wears long black trousers in-
stead. No chbinis, as the billing
might suggest, and very little use
made of the femme outfit carried.
Mostly it's crude comedy etufi with
the musicians all pinch hitting as
soloists with Red Pepper and Jack
Marshall the official comedians.
Pepper has a. large paunch which
he capitalizes for about half of his
laughs. Too vulgcu*, Marshall is
slightly more restrained, since he
has no tummy to weave; and they
work like truckhorses all the way-
through the show. It's crude almost
to the point of rawness, but it drew
howls from a larger than usual
audience drawn in by the picture.
The flicker pulls them and Meroff
gets over. After all the present day
Palace audience is little more so-
phisticated than Clinton, la., or Ris-
ing Sun, Ind.
Band carries about a truckload
of hats and another load of freak
props. No band nowadays omits a
fan dance burlesque and Pepper's is
a little bit more offensive than the
average. That should be chopped
for Broadway, even though it does
get a laugh.
Show gets off to. closed curtains
with ithe harmonists at the unseen
mike, then opens up on a black
draped stage (the house set) with a
'B M' in silver flitter. At one point
a similar 'U' is hoisted between
them. It's that sort of fun all the
way through. Meroff on with the
stick and he doesn't stop gagging
for an hour except when some of
the specialists are on. After a flrst
number, played fairly straight;
there is no more real band music
until the finish. They are making
noises all the time, but mostly with
comedy Intent, The sisters do three
numbers, changing costumes for
each, with the flrst all-black outflt
not so hot. The dancer, apparently
Dolly Bell, throws some nifty
somersaults and shakes her feet,
there is a colored male dancer who
stops the show, a tenor out of the
band, who does very well, with
'Capri' and Miss Gast has a noisy
romp with Meroff, The latter os-
tensibly solos in the bit In which
he plays everything but pinochle.
Including a Chinese flddle and the
largest bass saxe in captivity. Does
not hold to any one long enough to
tire, and his boys are working tire-
lessly at their comedy chores all the
time. Meroff is consistent. He puts
the laughs before his own solo
work.
Later on they all turn loose on
imitations with Meroff leading off
with Ted Healy. Not at all bad, but
the rest could all be better, though
they get the laughs. Technically this
is not a good outflt, but for the
record it's a pretty solid hit with
the audience, and that Is what
counts. If it can mop up the laughs
this aggregation gets, there is no
basis for critical condemnation
They make good pretty solidly for
a full 60 minutes. '
Film is 'Star of Midnight' (Radio),
with a double dose of the Pathe
news (two Issues). Whole show
runs two hours and. 40 minutes.
Business excellent, due to the pic-
ture's earlier hit at the Music Hall
Chic.
Die Csardasf ursti
(Continued frot^ page 17)
background and following, and was
figured best for authentic handling
of the subject.
For the American market, 'Die
Csardasfurstin' holds little beyond
the Kalmann melodies, now stand-
ard among the world's operetta
hits. As an academic exposition of
present-day fllm production stand-
ards in Berlin it's no credit to Ufa.
For b,b, it's even limited In the Teu-
tonic belt, and will probably appeal
more to magyar fans for senti-
mental reasons and by virtue of its
title and theme than to Germans.
ASe?.
on stage next week.
Fox.
CENTURY, BALTO
Baltimore, April 26.
Olsen band is flanked by 'Riche-
lieu' (UA) and 'March of Time.
Screen fare distinctly for class cli-
entele, and carriage trade In Balto
vocalist. Ruby Wright, a cute per
sonality miss who had to beg off
after two numbers because she
I hadn't anything else prepared. Last
of trio, a sepia stepper who answers
to 'Shine' and gives a lively finish
to initial part of Rapp's turn. Best
I of band specialties Is a medley fea
turlng three members of crew,' with
pianist registering heftily in a solo
is quite disinterested in vaude, I on a neon-Ilghted keyboard.
Band turn is o.k. entertainment. Rapp himself serves as m.c. for
Amply pleasing to vaude devotees remainder of show, and his ork fur
in 52 mins before a fine full set. nishes the accompaniment for
Olsen himself is much improved in Grade Barrie, who puts over four
two years since he showed In Balto, tip-top arrangements through
Has acquired more manner and as- mike. Miss Barrie's considered
surance. Does an adequate Job of something of a local, since she got
cmceeing. The ork demonstrates her start here several years ago
nhllity above average. She's a grade A performer with a
Sum impression of specialists was pair of pipes that matches her per-
that all revolved around trio from sonality,
band, Bob Rich, Bobby Borger and For a break between singing
Jack Glfford, plus plenty hypo from turns, Rapp brings on his dancer
Ethel Shutta. Trio were in half a ahead of Nick Lucas, the trouba-
dozen bits, then backboned a glee dour working In one. Starts slowly
club number in which five other but doesn't take him long to warm
musikers are involved. After Miss up and a stooge in t^^ balcony, who
Shutta comes on to close show (a keep yelling for 'Side by Side' gets
somewhat belated entrance) and him some laughs,
soloed an over-long sentimental Curtain here, with Miss Olivette's
song, the trio backs her up while absence interrupting a smoother
she emulates a few Hollywood stars routine, has the Rapp crew doing n
singing 'La Cuearacha' ; does 'Col- novelty bit on 'Hitting the Bottle.'
lege Rhythm,' and polishes off with Flock of glass containers filled to
her big hit, 'Hillbilly Band.' I varying degrees drop from the flies
Up ahead dance team of Nita and and curtain has the boys pounding
Jack Carlton terp on exotic routine,! oS a sippy march on them. Cohen,
Paramount, Omaha
Omaha, April 27.
Billed as 'Happy Go Lucky' unit,
show is put into that form only for
local showing and doesn't go out as
such. As Is usually the case under
these circumstances, list of indi
vldual talent overshadows the pro
ductlon which sets them off. Sixty
minutes are somewhat spotty, but
most of them good enough to make
a favorable total.
Headline billing goes to Roscoe
Ates In his stuttering routine with
Rose Palmer as stooge; they're on
Just previous to the finale. Ates the
only name of the bill, but once in-
side the customers find other good
entertainers. Comic and partner
only so-so here.
Honors go to Roy Smeck and his
plucking of various string instru-
ments. Playing of the guitar, uke
and banjo brought rounds of ap-
plause opening night. He features
novelty arrangements, but his
straight playing could be put to
better advantage if used more.
Eddie Rio and his three stooges
take second place in the lineup of
talent; routine of a mixture of gags
and steps boasts nothing especially
strong, but goies over as a whole.
Novelty is added in the turn of Use
Marvenga, the original Kathie of the
'Student Prince,' when she dis-
covered one of her former singing
partners, Orval Rennie, to be the
assistant manager of the theatre.
Rennie comes on to do the familiar
scene from the operetta.
Completing the bill are the Stalao
Bros, and Pearle in the second spot
with acrobatics, and the Ellison
Sisters in some dance routines.
Local production brought in the
line of Thompson girls, the Meyers-
Hodek ork, and George Johnson at
the organ. Screen fare is 'The Devil
Is a Woman' (Par).
Film Reviews
GOLDEN LAKE
(RUSSIAN MADE)
Moscow, April 7.
Directed by Vladimir Schnelderov. Sce-
nario, A. Peregudov; music, V, Vasllenko;
camora, A. Sholenkov.
(In Huaaian)
Gold rush, the ' backbone of a
thousand American thrillers, is the
theme of this new Soviet adventure
fllm. Plot is based on a natural
background.
It is the story of a struggle be-
tween a Soviet, prospecting group
and a. gang of outlaws. Scene Is
set in the midst of the wildest part
of the -Altai Mountains, with the
precipitous shores of the Alkhtin
Kol, hitherto unexplored forests,
mountain streams, waterfalls and
other natural beauties as back-
ground, and providing opportunities
for excitement, laughter and enjoy-
ment.
Film is full of thrills, many' of
which were actually developed out
of the possibilities of the location.
Forestry is ratting and roaring,
flakes of ashes are heavily falling to
the ground, covering the fresh green
plants. Frightened by the flre and
smoke, animals are madly rushing
about the forest searching for
safety. A bear stands up on his
hind legs, roaring wildly.
The forest Are, kindled by a mad
Shaman, threatens to engulf the
whole expedition. A thrilling raid
by the Soviet flre-flghting planes,
who bomb out the conflagration,
follows, permitting the hero and
heroine to escape, (japture of the
heroine, who acts as a guide to the
expedition, "by a gang of spies and
atempt to kill her which. Is frus-
trated after a tremendous struggle,
furnish another thrill. SIcLove.
Harding Vice Dunne
In Par's 'Peter* Lead
Hollywood, April 30.
Unable to arrange a suitable pro-
duction schedule with Radio for the
loan of Irene Dunne, Paramount has
spotted Ann. Harding In the lead
of 'Peter Ibbetson.'
Picture starts April 29 with Gary
Cooper as the male topper. Henry
Hathaway directs with L. D. Leigh-
ton producing.
MBS, LEONABSSON'S COLD
Mrs. Edna Schley Leonardson,
head of the Joyce- Selznick story
department on the Coast, haa been
confined In her New York hotel for
the past five days with a bad cold
which settled in her tonsils and
ear. She was in the mldwestern
dust storms on her way east and
this became a complicating factor.
Originally intended as to two-
week trip to New York it is now
uncertain how long the J-S repre-
sentative will be in the east.
Contracts
Hollywood, April 30.
Fox had taken Jack Boland out of
the assistants ranks and made him
a full f legged director, handing him
a, new contract.
fJoe Morrison safe at Paramount
for another year on an option pick-
up.
Radio took another hitch in
Ginger Roger's covenant. »
STORY BUYS
Hollywood, April JO,
'Venus In Velvet,' by Slg Herzlg
and Gene Thackrey, bought by
Paramount for Claudette Colbert.
Screen rights to James Grant's
'The Duster,' commercial aviation
yarn, taken by Paramount for
George Raft,
Paramount will produce ' Au-
tumn's Brown Leaves,' by Horton
Gelden, purchased by Arthur Horn-
blow for the studio,
Bartlett Cormack has sold 'Husk,'
which he took on spec following its
publication In the Satevepost, to
Radio, Cormack will also write the
screen play.
Wednesday, May 1, 1935
RADIO
VARIETY
GANGING UP ON COMMISH
Ask Sponsors and Agencies to Bankroll
Audit of Station 'Circulation
The radio biz haa asked the Asso-
ciation of National Advertisers and
the American Association of Adver-
tising Agencies to contribute toward
the bankrolling of a bureau of stand-
ards for metwurlng station cover-
agei Proposition was made last
week at a meeting of an auxiliary
to the commercial committee of the
National Association of Broad-
casters to which reps from the ANA
and the Four A's were Invited.
Proposal of the broadcasters was
that the advertiser and his agency
help make the proposed ABC of
radio an unbiased setup by coming
In for a share of the expenses and
take part In the selection of the men
for the job. Resolution urging the
formation of a special committee to
And ways and means of establish-
ing a bureau of standard for mea-
suring station circulation or list-
eners was passed at the last' NAB
convention. Arthur B. Church,
KMBC, Kansas City, was sub-
sequently named chairman of this
committee.
Representing the ANA at the
meeting were Stuart Peabody, Paul
West and Alculn Lehman, while the
Four A contingent consisted of L.
B. H. Weld, Fred Gamble, Charles
Gannon and H. H. Kynnett.
Garment Union
Seeks N. Y. Spot
On WCFL Wave
International Ladies' Garment
Workers' Union, with a membership
of over 250,000 persons, wants to
build Its own station In New York.
In Its application to the Federal
Communications Commission the
union has put In a bid for 1.000
watts, unlimited time, on 970 kllo-
oycles. Latter channel Is occupied
by organized labor's only air mouth-
piece at the present time, WCFL,
Chicago. Hearst has applied for a
franchise on this same wavelength,
with the station located In Albany.
Another applicant Is WBAP, Dallas.
Like other .lt»i|or and liberal
groups In New York City the gar-
ment workers' union has for several
years contributed to the support of
WEVD.
Ingenuity
Los Angeles, April 30.
Clarence Hamilton, chief an-
nouncer at KHJ, without a
telephone In his home for
three days, arranged a signal
whereby he could let his wife
know If he was coming home
for dinner or not.
If he announced the five
o'clock bin he was working
late. If a subordinate did the
barking it was the signal for
the frau to shove the roast in
the oven.
MEX. 9/0 m
t& THE KEEDLES
Fire Concentrated on Sykes,
Brown and P e 1 1 e y —
Washington Buzzes with
Political Machinations —
A.T.&T. Inquiry Looms in
Background as Explosive
KNOX REEVES
SETS UP AS
AGENCY
Minneapolis, April 30.
Knox Reeves agency, newly
farmed advertising outfit In Minne-
apolis, Is now handling that portion
of the General Mills account which
was formerly serviced through the
local McCord agency.
Knox Reeves himself was formerly
a member of the McCord agency.
Understood that McCord and Gen-
eral Mills had a UttU tift over a
certain proposition which General
Mills wanted to put over.
This shift In Minneapolis does not
affect the General Mills business
handled by Blackett-Sample-Hum
mert.
CHEVROLET STRIKE
DEFERS NBC SHOW
strike ill- the Chevrolet factory at
Toledo has prompted the General
Motors executive committee to defer
action on a summer show that has
been submitted It by the Campbell-
Ewald agency.
Musical series, If okayed, will be
released over the 8 to 9 Sunday
night spot that the auto combine
has been using on NBC's blue
(WJZ) link the past 29 weeks.
Furriers Ordered to
Stop Advertising Film
Stars as Patronage
Washington, April 30.
Newspaper and radio advertising
which misleads the public and con
stitutes unfair trade was banned
today by the Federal Trade Com
'mission in a cease-and-desist order
Issued against two Chicago fur
companies. Believed the first time
broadcasting was specifically men-
tioned in commlsh warning.
Evans Fur Co. and Kent Fur Co
were told to fiult claims in ether
propaganda that popular film stars
wear their garments, as well as
other misrepresentations which
were declared untrue and liable to
dupe the customer.
Jack Pearl Off Air
NATIONAL YOUTH WEEK
Youngsters Will Start Strut Under
Y.M.C.A. Auspices
Florence McGee, menace of 'The
Children's Hour,' N.Y. drama hit,
win air over WE.AF at 6 p.m. on
May 4. Appearance Is part of Na-
tional Youth Week, under the aus-
pices of the Y.M.C.A.
NBC's Hollywood studios will
start the half-hour program off.
Starlets to be heard will be Baby
Jane, Spanky, Dickie Moore, David
Holt, Frankle Darro, Jlmmie But-
ler and Freddie Bartholomew. New
York will then present Mltzl Green,
Jane Wyatt, Constance Cummlnge
and Mlsa McGee. All under S6
years.
Buck Jones to spiel from Holly-
wood, and Walter Connolly will
linndle all N.Y. Introductions.
ANVILS RING
Burns and Allen (White Owl
Cigar) move May 29 Into the Wed-
nesday 10 p. m. spot now occupied
by Jack Pearl for Frlgldalre on
CBS. Exit date will have meant IB
weeks for Pearl.
Comedy team have been In their
present 9:30 Wednesday night spot
for four consecutive years.
Visiting New Yoric
Stan Bartnett, WCAO, Baltimore.
Mike Cowles, KSO, Des Moines.
Lou Cowan, Chicago.
Emanuel Levi, WHAB, Louisville.
Lee Coulson, WHAS, Louisville.
J. C. Bell, WBRC, Birmingham.
J. T. Ward, WLAC. NashvlUe.
3. A. Miller, WBST, South Bend.
Howard Pierce, WXYZ, Detroit.
Ted Dealey, WFAA, Dallas.
J. Truman Ward, WLAC, Nash-
ville,
George Storer, CKLW, WlndKor-
Detrolt.
Harold Ryan, WSPD, Toledo.
William Pap*. WIXB3, Waier-
bury, Ct
Washington, April 30.
A determined drive to discredit,
embarrass and force resignation of
two or three Federal Communica-
tions Commissioners has been
mapped out secretly by Congres-
sional enemies of chain broadcast-
ers and critics of Government poli-
cies.
First move In the campaign. It
was revealed In political quarters,
was the recent kick about an al-
legedly offensive Mexican program
aired In this country by NBC sta-
tions. Further moves In this direc-
tion are under discussion, but pres-
ent attitude is one of watchfulness
Stations* Viewpoint
As the result of Its whole-
sale citing of stations for al-
legedly wrong advertising
practices In recent weeks the
new broadcasting setup of the
Federal Communications Com-
mission haa created a Jittery
condition In the Industry.
Broadcasters visiting New York
on business last week averred
that the feeling prevailing In
the business is that the com-
missioners have not only
singled out the small Indle out-
lets for their cleanup campaign
but placed all licenses In jeop-
ardy by refusing to give any
Inkling as. to what will or will
not be tolerated.
Small station men have com-
plained to their Congressmen
that the behavior of the new
contingent of commissioners
can on'.y lead to widespread un-
easiness among the broadcast-
ers and find them constantly
being hauled up on the FCC
tapis for trivial offenses. No
broadcaster, they contend, can
feel safe as long as the com-
mlsh holds to the policy that It
won't tell what a station may
or may not do, but at the same
time holds a threat over the
station's head that If It does
the wrong thing It will be cited
for a hearing.
and hesitation to see what develops
concerning the Mexican Issue.
Strategy agreed upon calls for
frequent complaints about either
^CTTinilS
ictlon or conduct of b!
broadcasters. Intent being to put
and keep the Commlsh on the spot
until new policies are adopted or
personnel changes occur.
Campaign Is continuation of the
move which started when appoint-
ment of Judge Eugene O. Sykes to
the regulatory body was subjected
to thorough scrutiny by the Senate
Commerce Committee. Otheir prior
developments Included replacing of
.Sykes In the chairmanship by for-
mer Congressman Prall of New
York and more recent shake-up of
the broadcast division, which re-
sulted In shouldering aside of Com-
missioner Brown.
Brown and Sykes are the target,
primarily because they were mem-
bers of the old radio commis.slon,
which drew repeated criticism from
Congress. Legislators con.ildcr their
continued presence on the new out-
fit' serlou-sly damages hopes of a
new deal In radio regulation.
970 a* 'Scandal'7
Another complaint being readied,
but temporarily delayed for strate-
gic reasons relates to the under-
cover agreement to chop up the 970
kc clear channel, now u.sed by KGB,
Seattle, and WCFL, Chicago. If the
See Time Buying Segregated
From Programs at Agencies;
Transfer Elizabeth Black
Lazy Bones
Benny Holzman, Eddie Con-
tor's personal rep, was col-
lared last week by a guy with
a million-dollar idea.
'It's a honey,' said the guy.
'AH Cantor has to do Is sit
around, and you do the work.'
•I'll take It,' said Holzman,
'If you can switch It so I sit
around and Cantor does the
work.'
RATE CUT C. A.
COMPLAINT ON
KMOX, KWK
St Louis, April 30.
First radio code squawk In this
territory hit last week when com-
plaints were registered against two
local stations, KMOX and KWK, for
rate cutting.
Squawk involved prices quoted
by the two stations for a 15-mlnutc
sports review seven times weekly
for an oil company. Understood
that the stations each quoted a price
of $150 weekly for the service.
Transfer of Elizabeth Black, time
buyer for Ruthrauff & Ryan, fronl
the agency's radio department to Its
medium department Is construed by
some In the advertising trade as
presaging a general movement
among agencies toward allocating all
facility and talent buying to the me-
dia authority. Under such arrange-
ment radio would cease being a sep-
arate Institution and would become
part of a general media campaign,
RiithraufC & Ryan's move Is in
line with the development that
Fred Gamble, executive secretary
of the American Association of Ad-
vertising Agencies, has been pre-
dicting the past two years. Gamble
holds that the time Isn't far off when
the functions of station and talent
buying will become part of the
agency's media department. With,
the radio department relieved of
those two duties. It would then con-
fine Itself to the creating and pro-
duction of programs, a status tan-
tamount to those now held by the
copy and production departmenta
for print media.
Only reason that the business of
time and talent buying got away
from the supervision of the media
department. Gamble has pointed out,
was due to the fact that the prob-
lems involved were entirely new and
the head of the media department
didn't have the time or Inclination
to study its various ramifications.
Commlsh sanctions plan to put new
stations proposed by William Ran-
dolph Hearst and Amon G. Carter,
prominent Democrat and Influen-
tial Texas newspaper publisher, on
this frequency, demands will be
made for Congressional probe of
Commlsh action. Charge will be
that government agency condoned
and approved trafficking In radio
assignments, disregarding the ex-
press policy of the new communica-
tions act.
So far, no action has been taken
on the Hearst- Carter requests, but
suggestions are that Commlsh is on
the point of okaying the deal. Since
KGR has expressed its willingness
and WCFL has not entertained any
objections, Commlsh Is readying the
grant on the ground the other sta-
tions ' affected are agreeable.
Mexican squawk will be followed
up vigorously by congressional bloc,
which (lied the complaint and de-
manded suspension or revocation of
licenses held by members of the
NBC blue web, which aired the al-
legedly-offensive poem recited In
.Spanish.
Pettey Undislodged
Commlsh mea.ntlmn In having
plenty of other troubles, mostly of
political nature. Grumbling Is
heard over the Interference of Post-
master General Farley and other
Democratic big-shots, with added
complaint about Herbert C. Pettey,
youthful secretary, whose powers
recently have been restricted In an
endeavor to put him In his place.
Charges of Infllclency In his office
and meddling are being passed
.around the Commlsh, but his po-
litical support has been too strong
tor attempts to oust him.
Shakcup of the legal rllvlslon iH
being rumored, with re.slgnatlon of
Paul Spearman, general counsel.
Htm anticipated despite i-isKage of
deadline by which he had been ex-
pected to .step out. Difficulty in get-
ting adequate staff to direct the
forthcoming probe of American
Telephone and Telegraph Co. haa
been partly overcome, but political
pressure to head oft the Inaulry
ordered by Congress perslstH.
All these things are bi;liig
watched very closely at the Capitol,
with the expectation that any slip
by the Commlsh will turnl.Kli udo
quate excuse to turn on t)i<: heat
and put the agenr^y on the griddle
MAX GARDNER
GETS A.T.&T.
CHORE
Washington, April 30.
Former Governor Q. Max Gard-
ner of North Carolina has been
picked to head the Federal Commu-
nications Commission's array of
legal talent for forthcoming probe
of the American Telephone and
Telegraph Co.
]B>:pected to hold up his own In
tilts with high-priced telephone at-
torneys while knocking down only
$10,000, Gardner, will carry the bur-
den of laying groundwork for con-
gressional action and protecting In-
vestigating group from possible
court snarls. Has been Influential
attorney as well as prominent poli-
tician, lately representing textile in-
terests In the capital.
HEARST ASKS MORE
JUICE FOR KELW
Los Angeles, April 30,
Los Angeles Herald (Hearst) has
petitioned the Federal Communica-
tions Commission for pcrml.s.slon to
boo.st the power of KTM, which It
takes over May 1 along with
KKLW, to 1,000 watts day and
night. Currently lleenae Is for COO
(nights) and 1,000 (days).
TJxpnctPd that on taking over the
joint frequency of the two stations,
KELW will be dropped with the
whole of the Hearst broadcasting
locally centered at KTM.
Price paid the stations for thflr
equipment and goodwill la reported
at $60,000.
Jack Benny's Vacation
Jack Bonny has been extended hf
Joll-O to .fuly 20, at which time th«
comic will retire from radio for A
six weok.s vacation.
When h" returns It will be for th#
.--aiiip .'i(.-oiint ;uid In the same Sun-
day night NBC spot.
26
VARIETY
R A D I
Wednesday, May 1, 1935
U.P.andI.N.S.WaiPeddle
News to Stations, Sponsors;
Out to Buck Transradio Org.
ST. LOUIS HEARD FROM
KWK
Announcera Indifferent to
Bnitton Proposal
United Presa and the Interna-
tional News Service have definitely
embarked on the business of selling
their neVs service to radio stations
and advertlstrs. Both organizations
have advised their newspaper clients
that the Ud Imposed by the presfe:-
radlo pact Is oft and that bulletins
may be made available to local out-
lets for both sustaining and com-
mercial broadcasts.
In the case of the INS and Its al-
lied Universal Service no restric-
tions are made as to the amount
and times of the day that the ser-
vices may be broadcast. UP In a
memorandum issued ^onday (29) to
newspaper clients announced that It
was prepared to supply clients who
own and are afllllated with radio
stations four 15-minute periods of
news a day for broadcasting. Tie
ups would be limited to one station
In each time, with the UP reserving
editorial supervision over the news
programs broadcast and requiring
that it be credited with the aired
bulletins. For an additional fee,
stated the memo, the service woiild
be made available for sponsoring,
•The cost Is to be worked out be-
tween the station management and
the publisher client with the latter
referring the figure for final ap-
provement to the press association.
Alfred Harrison has been assigned
by the UP to take charge of the
radio division, with his duties in
eluding that of- sales manager.
INS has under consideration i
proposition to go the full way and
offer the INS and Universal services
to stations not affiliated with news
papers taking the services and also
to outlets In towns where there are
no papers serviced by the INS and
UP. Proposal would not limit the
cervice to any one station in a
locality. Clients on the INS list
figure around 400 newspapers, while
the UP newsprint clientele comes to
ftbott 800.
"With the two newspaper services
now competing with Transradlc
Press, the question circulating in
the broadcasting trade Is whether
the situation won't develop a more
serious jam than prevailed prior to
the press-radio paet It is believed
that with all stations beln^r In a
position to offer an unlimited news
service newspaper clients will come
to resent the part played by the
press associations, with the result
that the latter will again demand a
showdown between themselves and
radio.
Fidler Optioned
Hollywood, April 30.
Jimmy Fidler, who has been do-
ing Hollywood gossip for Tange
over NBC during the past month,
winds up May 15 for a four-month
vacation, resuming September 20.
Fidler had his option taken up for
a new 13-week term, with two 13'8
to follow, despite fact the film stu-
dios put in a squawk on his gos-
sip.
CHORUS EQUin NOT
FREE TALENT FOUNT
WEVD's plan to present members
of Chorus Equity on the air was
chilled before ever really getting
started. Group didn't endorse the
idea officially, so word was not
passed around very much. Station
wa^ all primed to gather members
anxious for a broadcast break, build
a regular program and then see
what transpired. The professional
angle was to be stressed.
Several did turn up for auditions,
however, but nothing was discov
ered in the way of unusual talent.
Equity did not object to the pro
gram, but did not endorse It be
cause of the no-pay feature.
St. Louis, April 30.
KWK announcers cold shouldered
the Idea proposed by Verl Bratton
of WREN, Lawrence, Kan., to band
together into a special group. Local
spielers have the usual privilege of
increasing their income by side
chores.
Robert T. Convey, president, gives
staff Christmas bonus. Nine an-
nouncers on the staff.
Clarence Cosby, manager, and
Robert Harrington, assistant, brand-
ed announcer org. as 'silly.'
KSTP ADOPTING NBC
SALARY-BONUS IDEA
St. Paul, April 80.
KSTP has scrapped all existing
contracts with its sales force, wash
Ing up the old straight commission
basis for the time-sellers and sub
blng a plan of salary and bonus.
Means that top man, Instead of
drawing around $10,000 annually
will now have to be content with
about three-fourths of that. NBC
some time ago made a similar ad-
justment on salesmen.
New pacts Into effect the first of
the month.
Jule Delmar Okay
Jule Delmar has regained his
health after a recent serious In
disposition.
Returns to his desk at the WOR,
New York Artists Bureau this week.
Warns Smatt Town Newspapers
Radio Connection Imperative to
Publishers Future Prosperity
Wynn Among Execs
Philadelphia, April 30.
Penn Athletic Club here is throw-
ing a testimonial dinner to some
ether big shots tomorrow (2). Guests
of honor include Owen D. Young,
Merlin H. Aylesworth, David Sarnoff
and Ed Wynn.
Stations making application for
broadcasting included both NBC
outlets here. Both were told ^o air-
casting would be allowed.
NBC STATION EXITS
SPOIL THOSE MAPS
If a few more stations elect to
pull out of the NBC's affiliation
roster, the network, observe ad
agency men, will be faced with the
task of turning out another gen-
eral coverage map. It wt)uld take
a change of station alignment in
three or four Important areas, agen-
cy men say, to make the coverage
work that NBC recently completed
at an expense of over $160,000 a
back number.
Deluxe editions of the results of
this coverage survey which the net-
work distributed among the adver-
tising trade came to about $6 a
copy.
DAILIES CLAMOR FOR TRANSMriTERS;
114 STATIONS NOW OWNED BY PRESS
St. Paul, April 30.
Predicting 'Inside of 10 years the
small-town daily will have its own
radio station and the weeklies in a
small radius will establish a com-
munity radio,' Fred W. Kennedy of
Seattle, field mgr. for the Washing-
ton Press Assn., told Minnesota ed-
itors and journalism studes at the
annual short course at University
Farm, Friday (26) that In radio lies
the neiwspapers' only practical hope
and future.
'The future of newspapers out-
side the metropolitan field is in the
air, the radio,' Kennedy declared.
He paralleled the rags' present op-
portunity to gobble up radio and so
protect themselves against future
doom with the' railroads' similar
chance years ago with regard to bus
and motor truck lines. The rail-
roads' desultory action in not sub-
sidizing the competition as it arose
— and their present predicament, as
result — should nerve as a warn-
ing to newspaper pubs, he averred.
•The metropolitan newspaper with
the radio station now has a two-
way blanket of its service area: the
printed word as well as the spoken
word,' Kennedy pomted out. 'Peo-
ple In small communities adjacent
to the cities have a tendency to
desert the small merchant of their
own communities for the city mer-
chant. The small-town editor has
always been handed the responsibil*
ity of keeping trade at home. But
now the merchant must co-operate
efficiently.
It Is a case of the survival of the
fittest and the small -town publisher
must take a tip from the metropol-
itan publisher,' Kennedy warned.
Survey Reveals Only Scripps-Howard of Powerful
Publishers Not Seeking Air Franchises to Pro-
tect Newsprint Properties — Hearst Out Front
S.O.-WHK FaU to Halt
Wheaties-WGAR Pickup
)■ Of Cleve. Road Gaines
Cleveland, April 30.
Standard Oil and WHK are going
a Httle screwy' trying to catch up
with Wheaties and WGAR over the
out-of-town broadcasts of the
Cleveland baseball club. Standard
Oil Is threatening to pull away from
the broadcasts and break Its $30,000
contract with the Cleveland club
Irom which the oil company bought
the exciuaiye rights to the at home
games. Standard Oil, however, does
not want the out-of-town broad-
casts sponsored by another client.
Cleveland club has wired all other
clubs In the league to. stop WGAR
from picking up the out-of-town
games. But WGAR and Wheaties
are stealing the play-by-play ac-
count right under noses of the ball
clubs.
It's costing WGAR a lot of money,
It's understood, but the station Is
perfectly willing to go on the nut
rather than be locked out entirely.
Ray Linton Goes Solo
Chicago, April 30.
Ray Linton of the John Blair sta-
tion rep outfit, quits the organiza-
tion on May 10 to open his own
exclusive station representation of-
fice here.
Linton'^ idea Is to concentrate on
three or four stations In order to
deliver Individual attention and
flervice rather than to corral a long
list. Before going Into the rep field
Lilnton had been on the sales staff
of WBBM, the Columbia station
here.
Washington, April 30.
Newspaper publishers fearful of
eventual war to the finish between
press and radio are seeking to
muscle into the broadcasting set-up
through the loophole In the Federal
control policy provided by clause In
1934 Communications Act permitting
establishment of one-lung trans-
mitters regardless of quota llmita-
tiotis.
Steady drive by newspapers to
get additional air facilities was re-
vealed by a survey by Variety
which disclosed that several dozen
applications for new stations, power
increases, and better frequencies
have reached the Federal agency
during the past six months. Al-
though some have been withdrawn
or denied, majprlty remain under
consideration.
With Hearst, Gannett, McCIatchy,
and other chain publishers In the
van, large newspaper Interests are
firing petitions at the Commish In
steady stream, seeking to purchase
existing stations where chances of
obtaining permission for new trans
mitters are slim, and countering
virtually every serious move by
non-press groups to get better fa
duties.
Principal applications now pend
Ing Involve the effort of Hearst and
Amon G. Carter of Texas to edge
into the 970 kc. channel', the Brook-
lyn Eagle to get a full-time trans-
mitter in the New York metropoli
tan area, and Gannett to acquire an
outlet In New England. Large num-
ber of petitions from small-town
dallies are on the hearing schedule
and in progress of consideration.
Hearst Has Edgo
Deluged with appeals from press
radio factions, Commish has moved
slowly and deliberately ducked sev
eral scraps by ordering hearings In
virtually every case bearing on
the newspaper-broadcaster dispute,
Careful watch Is being maintained
on the publisher Invasion, although
no Infiexible policies have been laid
down. Understanding Is general that
Hearst can be expected to win about
every case in which he is Interested,
due to his recent about-face toward
the New Deal and political influence
In the 1936 campaign.
Only one new press-owned trans
mltter has been authorized since
January, a 100-watter owned by the
Ardmorelte Publishing Co., Ard-
more, Okla., which uses the 1,210
channel, but the nod has been given
the Brooklyn Eagle In Its fight for
the 1,400 assignment: This week
the Milwaukee Journal drew a nega-
tive recommendation from Examiner
R.. H, Hyde, who objected to request
for new 1,010-kc transmitter in Wis
consin on the ground no showing of
need had been made by the publish-
ing company.
Currently no less than 114 trans-
mitters of all sorts — ranging from
high-power cleared channel to one-
lung stations — are owned, controlled
or tied up with newspaper Interests.
Hearst is In the front with seven
licenses from coast to coast, with
th'e McCIatchy Interest In California
bossing five outlets, Gannett running
three in New York, and the Cowles
group directing three In Iowa.
Dozens of tie-ups and working
agreements, which do not Involve
stock ownership or leases, are In
effect. In addition to more direct
links between press and radio fac-
tions, but details are not a matter
of government record.
Latest deal submitted to the Com-
mission Involves acquisition of two
Texas station by the Amarlllo News,
Gene Howe's sheet, which has taken
over WDAG and KTRH through an
Intermediary corporation. Numerous
publishers are reported eyeing sta-
tions throughout all sections, with
lively bidding In progress In some
spots and press groups particularly
alert In Ohio, New York, and the
South.
Scrips- Howard Unperturbed
Biggest Influence unquestionably
is Hearst, which is reported on the
verge of closing for NBC's Wash
ington outlet, WMAL, as well as
likely to get an outlet at Albany,
N. Y. A noteworthy fact In the
scramble Is the scorn with which
Scrlpps-Howard, normally Hearst's
leading rival, has played hands off
Washington has never heard a
whisper that the S-H forces are In
tere.sted in going actively into the
broadcasting business, although the
United Press has been ogling the
radio field as a possibly lucrative
new source of revenue and is luke-
warm toward the press-radio truce.
Review of Commish records dls
closed that four Important radio
bossed stations have received power
Increases during recent weeks.
Daytime Jumps were granted WWJ,
Detroit News; KMJ, McCIatchy pa
pers; KGW, Portland Oregonian;
and WFBC, Oreenville, S. C, News
Piedmont.
New applications for radio out
lets have been filed since the first of
the year by;
Caller-Times Publishing Co., Cor
pus Christ!, Tex.; Review Publishing
Co., Moscow, Ida.; News Broadcast
Ing Co., St. Louis, Mo.; Southern
Oregon Publishing Co., Roseburg,
Ore.; Hartford (Conn.) Times,
Champaign (111.) News-Gazette
Denton (Tex.) Record-Chronicle,
Pampa (Tex.) Daily News, Reporter
Publishing Co,, Ablline, Tex.; North
Texas Publishing Co., Paris, Tex.
Big Spring (Tex.) Herald, Spring
field (Mo.) Newspapers, Pittsburgh
(Kan.) Publishing Co,, Vallcjo (C.il.)
Times-Herald, Lafayette (La.) Ad
vertlser-Gazette, Oklahoma Press
Publishing Co, Muskogee, Okla.
and David Stern,- New York.
The majority of these sheets con
templated 100-wattera under the
quota-exempt clause, but Hearst
proposed a 1-kw transmitter at Al
bany; Carter wants a B-kw outfit at
Fort Worth; Stern wants a 600 sta-
tion at New York, and the Corpus
Chrlstl publisher wants a 1-kw,
transmitter.
Existing newspaper-run stations
are represented on the list of pend
ing applications, with McClatchey
asking to boost power for his KOH
at Reno from BOO to 1 kw; the
Sheybogan, Wis., Press asking
transfer from 1410 to 1300 kc;
Hearst seeking a boost to 1 kw for
his KTM, Los Angeles; the Mem
phis Commercial Appeal looking for
a day-time increase to 21^ for
WMC; Detroit News asking to be
upped to 6 kw days for WWJ
Tampa Times looking for similar
increase for WDAE; Hearst apply-
ing for increase to 1 kw for WISN,
Milwaukee; and the Bluefleld, W.
Va,, Telegraph asking jump to BOO
days for WHIS.
The Line-Up
Major groups representing press
entry Into broadcasting line up as
follows: —
Hearst — KYA, San Francisco
KTM-KELW, Los Angeles; WBAL
Baltimore; WINS, New York
WCAE, Pittsburgh, and WISN
Milwaukee.
McCIatchy— KFBK, Sacramento
KWJ, Fresno; KWG, Stockton.
KERN, Bakersfleld, and KOH, Reno
Gannett — WHEC, Rochester
WESG, Elmlra; WOKO, Albany.
Cowles — WMT, Cedar Rapids
KSO, Des Moines; KRNT, Des
Moines.
Other sheets with direct relatlon-
sblps In radio field, either through
Interlocking ownership, active op-
eration, afllllatlon, or leasing. In-
clude:
Chicago Tribune, Atlanta' Journal,
Louisville Journal, Memphis Com-
mercial Appeal, Worcester Tele-
gram, Kansas City Star, St. Loula
Post-Dispatch, Buffalo Evening
News, Cleveland Plain Dealer, Port-
land Oregonian, Philadelphia Ledg-
er, Salt Lake City Tribune, Mil-
waukee Journal, Sioux City, la.
Journal, Rock Island, 111., Argus,
South Bend, Ind., Tribune, Water-
bury, Conn,, Republican, Miami
Daily News.
Tampa Times; Clearwater, Fla.,
Sun; Fayettevllle, Ark., Democrat;
San Francisco Chronicle; Oakland
Tribune; Lancaster, Pa., New Era;
Drovers Dally Journal, Chicago;
Prairie Farmer, Chicago; Elkhart,
Ind., Truth; -Detroit News; Battle
Creek Enquirer; Capper Publica-
tions (Kansas); Wichita, Kans.,
Eagle; Superior, Wis., Telegram;
Coffey ville, Kans,, Journal; Albu-
querque, N. M., Journal; Jewish
Dally Forward (New York) ; Baton
Rouge, La., Star-Times; Mar-
quette, Mich,, Journal; Vlcksburg,
Miss,, Post; Lancaster, Pa., Intelli-
gencer; Ogden, Utah, Standard-Ex-
aminer; Roanoke, Va,, Times; New
Bedford, Mass., Standard-Times;
Shreveport, La„ Journal; Dallas
News; Houston Post; Dallas Times-
Herald; Houston Chronicle; Fort
Worth Star-Telegram; Dodge City,
Kans,, Globe; Norfolk, Neb,, News;
Minneapolis Tribune; St. Paul
Press; Ashevllle, N. C, Citizen;
Pittsburgh Post-Gazette; Enid,
Okla,, News and Eagle; Portland,
Ore., Journal; Allentown, Pa., Call;
Burlington, Va., Dally News.
Huntington, W. Va,, Advertiser;^
Wllllamsport, Pa,, Sun-Gazette;.
Waterbury, yt,, Record; Columbus,
O., Dispatch; IDayton, O,, Herald;;
Oklahoma City Oklahoman; Nor-
folk, Va,, Ledger-Dispatch; Colum-
bus, O., State Journal; Scranton,
Pa„ Times; Harrlsburg, Pa„ Tele-
graph; Bluefleld, W. Va„ Telegraph;'
Winston-Salcm, N. C, Journal;
Sunbury, Pa,, Item; JanesvUle,
Wis., Gazette; Sheboygan, Wis,,
Press; Fargo, N. D„ Forum; Ander-
son, S, C„ Independent; Dayton, O,,
Dally News; Racine, Wis., Journal-
Times; Greenville, S. C„ News
Piedmont; Fond du L;ic, Wis., Re-
porter; Shawnee, Okla,, News;
Phoenl.x, Ariz,, Republican; J. Tick-
son, Tenn,, Sun; Madison, Wis..
Times.
Wednesday, May 1, 1935
A D I
VARIETY
27
RATES UP ALL OVER U. S. A.
Countess Olga Albani, Guided by
Press Agent, Tells About Herself
By CECELIA AGER
^ Herself, Countess Olga Albani
irduld like to be known as just plain
tnga. Albani. She would like to
Srop the 'Countess,' she really
.would. It makes no difference to
her,' but the sponsors — ah! They
insist upon It. Cpuntess Albani
Supposes the sponsors like Its pres-
tige. Yes, It's a genuine title.
Spanish. The Countess acquired It
by marriage.
■The Countess loves radio. 'I love
ft— Isn't that curious?' the Countess
said. In her low, melodious voice,
her soft brown eyes glowing, her
lovely face lighted up; Rudely in-
terrupted and asked why she loves
It, Countess Albani thought for a
moment, explained gently, 'I sup-
pose It's because It's my first, love,
radio. I love it, perhaps, because
of my Innate gratefuli.ess to It. It
has been good to me.'
It Is amazing, the Countess went
on, to discover how widespread
radio Is. She has 'concertlzed' in
little bits of towns, she. said, and It
was amazing to her to find out that
In even the littlest towns the people
listened to the radio, and many
recognized hor name, though most
of her concertizlng is done at
morning musicales presented In ho-
tels. She likes concertizlng because
in radio work, she , doesn't see her
audience, she has no way 'of
gauging the size of her audience.
It is so nice to concertlze-. there-
fore, and learn that she's really got
an audience, to cpncertlze In little
bits of towns and even there find
loyal radio iisteners.
Now tliere was a Knock "at the
door of Countess Alibapl's hotel
suite, and' the Countess arosfr to ad-,
mlt her jiubllclty counselor, come
to see how the Interview was prog-
resslhg. 'i have 'Just been saying,'
sh6 told him right away like a good
child, 'how much.I love radio.' "The
publicity counselor beame'd' his ap-
proval and offered the interviewer
biographical data. The Countess
said, *But I think that sort of thing
l3 30 stereotyped, don't you?'
'The Countess la going to Holly-
wood for pictures,' ' the publicity
counselor remarked, as the Countess
left the room 'to fetch something to
show the Interviewer. 'But first
' she's going to make pictures In
New York.'
•What— shorts?* asked the Inter-
viewer.
'No, three-reel musicals,' said the
publicity counselor.
The Countess returned, bringing
some exquisite linens she'd bought
for her home In Hollywood. They
were beautiful and everyone said so.
'I don't know, I just love linens and
silver!' she exclaimed charmingly,
folding the linens again.
'Linens and silver are her hob-
bles,' the publicity counselor pointed
out.
Likes Torch Songs
Furthermore, Countess Albani is
a trained singer. She has received
the very best musical training, she
"said. And she is so glad for her
training, ior when one is a trained
singer, one knows how and why.
Though she Is a trained singer, and
noted for her way with operetta and
songs from the classics, she always
likes to Include a torch song in her
programi;. .She doesn't believe that
trained singers, singing torch songs,
rob them of their earthy quality,
their spontaneity. No, on the con-
trary. Trained singers know how
and why to sing them, how to get
the right effects— the effects that
untrained .singers must achieve only
"by car and actual instinct.
'I alway.s feel that torch songs are
like folk songs,' she said. 'If you get
Into the spirit, and love them. . . .
If I felt declassee singing a torch
Bong, I wouldn't do it. I'd feel
cramped and unhappy — but I don't.
I love torch songs. I'm comfortable
doing them,' she explained.
'I wonder If Warner Brothers
know.s that you dance,' mused the
publicity counselor.
'Why no, I don't suppose they do,'
said the Countess. '1 don't think I
told them.'
It seems the Countess, when she
Storer Files with FCC
Detroit, April 30.
Application for a permit to con-
struct a new radio broadcasting
station in Detroit to operate 1,000
watts 10 hours during the daytime
was filed this week by George B.
Storer, with the Federal Radio Com-
mission.
Storer holds Interests In WSPD,
Toledo;. WW VA, Wheeling; WMMN,
Fairmont, W. Va.; 'VVJBK, Detroit;
CKLW, Detroit; and recently sold
an Interest In WXYZ, also in De-
troit.
Following the regular procedure of
the application going before the
commission In the next 10 days,
Storer could receive his license Im-
mediately If no protest Is registered
In the 20 day period allowed for
such.
Dave Stern Won't Allow
Columnist on WIP Show;
Paper, Store at Odds
Philadelphia, April 30.
Jim Keeny, who autl^ors the local
chatter column for the Philadelphia
Record under the nom de plume/of
'Cecil Pennyfeather,' was nixed from
radio broadcasting this week. '
Orders handed down by publisher
J. David Stern prevents Keeny from
beginning a commercial for Major
Petroleuih -vii WIP, as scheduled to
run thrice weekly. Scribbler was a
former -photographer on the Jle'cdrd
who won ah open columhizln,? con-
test few months ago for the Job. It
is- understood that newspaper wants;
Keieriy to' Concentrate on typewrit-
ers and forget the mikes until he's
grooved in pounding out the daily
stuff.
Station, however, Is reported of
the opinion that restriction wouldn't
have been handed down if It were
another studio. 'WIP, owned' by
Gimbel Bros,, finds Itself In the mid-
dle of an ad fight between Record
and the emporium. Dally, waa to
have snared free credits on all
Major Petroleum programs.
MAY FOLLOW PENNER
WITH RIPLEY SHOW
Negotiations were on yesterday
(Tuesday) for Robert L. Ripley to
replace Joe Penner in the Sunday
night bakers' program over NBC In
the fall. Deal calls for Ripley's do-
ing a minimum of 26 weeks, with
the weekend debut preceded by
several appearances In the Rudy
Vallee-Flelschmann Thursday night
frame.
Penner departs from the baker^i'
spot June 23.
decided to begin serious study, had
to chose between singing and danc-
ing, and she chose singing. She was
talented in both arts, but made
singing her major pursuit.
The Countess has not been on the
stage, starting right In In radio, but
now that there are so many audi-
ences at the radio broadcasts, she
finds It makes her work akin to
stage experience. 'It develops stage
presence and poise,' she said. 'You
walk on the platform, you have to
take your bow, then you sit. Then
you have to get up and sing. I like
audiences at broadcasts. They don't
annoy me In the least. They give me
so much more elan. Although It's
really singing to the air audience
Just the same. I always think of my
air audience. Looking at the micro-
phone, I try to project myself as far
as I can Into Infinite space. I feel
myself surrounded by millions of
people, and I'm singing to them.'
But though Countess Albanl's air
audience Is first In her' heart, her
broadcast audience Is luckier. They
can see a slim, dark, chic and
beautiful young woman, vibrant
with love tor radio. 1
S[[li ON RUN
Code Authority Surprised as
Stations Follow NBC, CBS
Lead in Tilting Time
Prices in Face of Seasonal
Bugaboo
GOOD OMEN
Washington, April 30.
A general and unseasonal upward
revision of broadcast rates is un-
der way, encouraging hopes that the
usual end-of -winter slumpi may be a
thing of the past and that prosper-
ity really Is around the corner for
the radio' industry.
Steady stream of new rate cards
reaching the coda authority indi-
cates everybody except 100-watters
Is following the example, set by NBC
and CBS in boosting charges. In-
terpreted as a sign of confidence
and evidence thai th» customary
spring drop will bo less 'severe than
in former years.
Several factors are cited as pos-
sible explanation for the nearly uni-
form trend higher;
Code requirements stabilized rate
making and put the Industry on an
even keel.
General improvement In business
cbhflden'c'e and mora' optimistic \out^'
look In ali lines^ pim fear of in-
flation.
Realization that listener apathy
during summer months has been
counteracted to large extent by
heavy- sales of automobiI«i radios
and low-cost portable setsl
Whole situation fs somewhat puz-:
zllng and astoundlogr - to Industry
observers and leaders hero, but the
fact that scores of transmitters are
upplng their charges, whatever the
reason. Is giving much satisfaction
all along the lino. Both government
and Industry watchers noted with
pleasure the fact that April biz
seems to b» much better than In
recent years and aro beginning to
look for volumo of sales to hold up
pretty substantially until Jtine and
possibly until July.
Former Idea that arrival of warm
weather and lat* sunsets puts a
severe .crimp In radio advertising is
on the 'Way out. In opinion of close
observers, who point out that popu-
larity of automobile receivers and
low-priced sets for camps and sum-
mer homes should hav* tho effect of
materially reducing the slack busi-
ness period.
Analysis of the general trend Is
contemplated by James W. Baldwin,
executive secretary of the code au-
thority, who has been Impressed by
the number of rato changes and the
proportion of Increases. Contem-
plates studying all recent card re-
visions for comparison with condi-
tions before the code and late last
last year.
Retention of the clause requiring
posting of rates Is oxpectcd under
the new Recovery act, although
Congress is thumbs down on rigid
price-fixing moves. Revised policy
on this point announced last week
by the Recovery Board permits use
of system employed In the broadcast
agreement.
Effect of the rato-flUng clau.se
was extremely beneficial to the en-
tire Industry and advantageous to
users of radio time, In the eyes of
Deputy Administrator William P,
Farnsworth, who said the stabiliz-
ing infiuenced had killed oS ex-
tremely vicious competition and
helped boost sales. General result,
Farnsle reported, was 8 percent
slash in average rates, but sub-
stantial gain in revenues .for Indus-
try as a whole, borne stations un-
der the code have reported sales 10
percent over their all time highs,
XltA exec commented.
Aylesworth Reported Called In by
Higher'-Ups in Station Jam-Up
Tom Noonan Off Air
Tom Noonan's Cathedral of the
Underworld which was revived over
WMCA, New ' York 'Starting Easter
Sunday as a sponsored series, has
been pencilled out. " Adams Hat
putting up for the time, backed out
when Noonan Insisted, on personal
cash.
Only one broadcast, carried on the
contract, and that was Easter Sun-
day session with Grand DucheSs
Marie on hand to make It an event.
Program was also to be an Inter-
city presentation between N. Y.
and WIP, Phllly.
WMAL DUCKING
SALE HEARST
COMPLAINS
Washington, April 30.
Suit to compel Leese Estate to
perform contract of promise to sell
Station- WMAL to Hearst Interests
was filed here Monday (29) In Dis-
trict of Columbia Supreme Court,
following reported efforts of station
owners to evade deal and accept
better offer. . Bill ' of complaint filed
by Hearst Radio, .Inc., qtates alleged
contract was signed Jan. 12 for
transfer of Capitp,! stock of- M. A
Leese Radio Corp. at price reported
in vicinity of $500,000, considerable
portion In Hearst securities.
Station- is currently operated by
NEC under- contract with three
years to run at $36,000 annually.
With Leese attorneys refusing, to
discuss : matter, town hears station
owners seek permission of NBC to
negotiate with other bidders. In-
cluding Eugene Meyer, publisher of
Washington Post and Washington
Star, but NBC has efused to grant
consent. Previously had oked deal
with Hearst Interests.
Suit named Fannie I. Leese, wid-
ow, and Loraine Leese Good, Mar-
tin Norman Leese and Earl 'William
Leese as administrators. Three
weeks ago Meyer reported having
lost interest as bidding grew too
steep, but when actual purchase
was on point of developing became
alarmed at possibility of Hfearst ac-
quiring air outlet, and re-entered
the picture.
Rubinoff's Personals
Dave Rublnoff is going on a tour
of personal appearances, He has
'oeen Informed 20 Century will w-?nt.
him for 'Sing, Governor, Sing'
somewhere between July 1 and Aug.
16. Winding up on the air with
Eddie Cantor Sunday night (28),
Rublnoff opens at the Broadway
Cap, Detroit, Friday (3). Other
dates are Hipp, Baltimore, May 10;
Palace, Chicago, May 17, and Or-
pheum, Minneapolis, May 24, with
additional bookings to follow.
Arthur Brllant Is in advance of
Rublnoff on the personals.
STOLL GIVES IN
Will Send Out Once Weekly Air
Program from Manchester
London, April 21.
Sir Oswald Stoll, once a staunch
oppo.ser of broadcasting on the air
of vaudeville talent, has altered his
attitude.
His reconstructed Arwlck Empire,
which he has renamed New Man-
chester Hippodrome, is to broadcast
its program once- weekly. Such .'ex-
periments at other spots have
helped Stoll to the decision that
broadcasting does not hinder box
ofTlco receipts.
M. H. Aylesworth Is reported tak-
ing personal charge of the NBC
station relations situation after It
looked for a while as If National
Broadcasting Company might bo
cut adrift of some half dozen or
more of Its basic big stations. Those
who were handling the station re-
lations were not Informing Alyes-
worth heretofore.
When WJR, Detroit, walked out
It Is understood the S.O.S. to Alyea-
worth followed. Apparently tho
bigger people Interested In NBC
made' some Inquiries.
NBC was able to line up some 35
or 40 stations, but the recalcitrant
group of 10 or 11 of the most indi-
vidualistic stations could not be In-
duced to accept NBC's compensa-
tion plan.
It may be possible that the NBC
station sales plan will be' revised
on account of this Custcrlan startd
by the personality stations, but that
presents all 'sorts of difflcultles,
NBC is committed to a uniform
contract for all iallke.
Because of Ay les worth's standing
arid personal popularity In the trade
and his past relation's with the sta-
tions, the higher-uppers Insisted by
report that his services be used and
not Ignored as had been the case.
100 K-WATTER
FOR BALKANS
Vienna, April 19.
Bulgarian government, it Is re-
ported here, will shortly build the
only 100 kilowatt radio station In
the Balkans,
New outfit will cost about $225,-
000 arid win Jbe by far the most
powerful In southeastern Europe.
It is reporte.d from Belgrade,
Yugoslavia, that the government
there is also 'considering erecting
a powerful station, and American
and British firms are already mak-
ing offers.
At present the. most' powerful
Balkan station Is in Bucharest. It
Is only 12 kilowatts.
Boston Thinks It Spies
Hearst Radio Behind
Jeweler Kirby's Bid
Bo.ston, April 30.
Much Sub rosa conjecture has
been aroused In connection with In-
cidents attending the application
for a new radio station In "Boston
by Joseph M. KIrby, a Hub Jeweler,
and the biggest name that repeat-
edly crops lip In the wiseacre dope
Is that of William Randolph Hearst.
Several months ago KIrby applied
to the Federal Communications
commission' for a license and was
granted daytime privileges on. his
proposed station. The Jeweler then
applied -for a full time license, and
while waiting for an answer on this
application let hl.i building permit
on the station lapse.
This week, following a hearing
at Wa.shlngton, he wa.s finally
.•granted an extension on hl.i build-
ing permit. This new permit /ex-
pires July 16, 102!>. In fact the wra-
tlon mu.st be erected and operating
by that time or KIrby will have an-
other expired permit on his hands.
Only In the past few days have
radio circles in Greater Boston
buzzed with questions as to what
the permit renewal Is all about
Local radio men are trying to de-
termine If KIrby has started spad-
ing ground for a new broadcast
outlet, or if he has purchased any
equipment. But the uppermost
question around here Is, 'Where
does Hearst fit Into the picture?'
Current theory links Governor
James M. Curley of Massachusetts
with the Hearst Interests In the
proposed station, but nothing of
this nature can be verified.
VARIETY
WedneBday, May 1, 1935
II
V
1
Wednesdaj, May 1, 1935 VARIETY 29
at-v ■t'^ ,,oW ^b*e
V
to
pr
VARIETY
RADIO REPORTS
Wednesday, Maj 1, 1935
MAE WEST
With ' Paul Cavanaugh, Gilbert
Emery, (Qrant Withers
•Qoin' to Town'
COMMERCIAL
KHJ, Los Angeles
Mae West was on Hollywood
Hotel program for a one-timer as
a free will offering to Louella Par-
sons, Hearst film columnist, who
Beems to wave a magic wand In
getting the top picture names for
her section of this Campbell Soup
program, without an expenditure of
coin. Remarkable angle In connec-
tion with Miss West was that up
to now the come-on gal had nixed
proffers from the air. For awhile
she could virtually write • her own
ticket.
At that, Miss West might have
thought the one mike appearance
good showmanship and worth much
to her, considering her new picture
Is about to hit the theatres. Her
contribution, witli Paul Cavanaugh,
Gilbert Emery and Grant Withers,
from the picture cast, 'was two brief
excerpts from the new film, 'Goln'
to Town,' and In: reality a teaser
for this picture.
Miss West doesn't listen well. Her
throaty delivery dgesn't lend Itself
to the air medium.
West feature was devised from
sections of the film to give the ac-
tress almost a monolog In tossing
over the now-traditional West type
of wisecracks. It's a cinch she had
a heavy audience on this night and
some good .nifties came through
the ether, despite the lack of clar-
ity in her enunciation.
Miss West perhaps is handi-
capped in reading before the mike
—one could suspect a nervousness,
borne out when at the close of her
program she ad llbbed,. Here her
enunciation was oke. Impromptu
stuff was a fitting topper, and one
of the best laughs of the ishow..
Called back ..foi* a parting shot she
said, ' 'I hope all my husbands are
listening In.' I- see by- the after-
noon papers; they've dug up: two
new husbands I'd overlooked.. All
right with me if they don't sue for
alimony.'
Had Miss West interspersed with
one of her songs; corhplexlon of her
brief mike appearance might have
'Veen much different. Listeners ex-
pected some vocalizing' from her,
but on' this score., all that, was
forthcoming waa-.. an., announcer's
.apology. Stan,
"WhEC DRAMA GUILD
With Clete Lochner, Joian Harding,
Helen Griffin and Morden Buck
30 Mins,
.Sustaining'
WHEC, Rochester
v-'.Cletie Lochheir, ''local, actor, with
some professional experience, has
undertaken to write, produce and
act . in a new play broadcast over
WHEG each Mo;iday night. , Sev-:
eral amateurs co-operate In the pro-
ductions billed as the WHEC Drama
Guild. They manage to be fairly,
entertaining, though, as might be
expected, it i3..-pretty light drama
compared with the' usual run of air
plays.
'Spook Manor' gave the experi-
ences of two young, couples who.
ducked a dance to investigate re-
ports of ghosts in a deserted' house.
One of the boys had borrowed the
key from the caretaker and, of
course, it began to rain before they
reached the manor. One couple was
timid and became, properly terri-
fied on hearing sounds and seeing
a ghost and becoming separated
from the other couple. Finally the
timid chap smells tobacco on the
ghost, socks him and finds it is
the caretaker trying to give them a
thrill. The timid one's bravery wins
the girl.
Joan Harding, Helen Ovlatt Grif-
fin, Morden Buck and Lochner
formed the cast.
CHARLES STARK
(Voice of Night)
Poetry and Music
15 Mins.
Sustaining
KYW, Philadelphia
Charlie Stark, a WCAU an-
nouncer has moved downstairs to
KYW, the sister station, for a
thrice-weekly shot at verse. Stark's
vocal pipes have an unusually deep
resonance, making for nice listen-
ing. Choice of poetry, and recorded
Incidental music Is tops. In addi-
tion, the spieler has appreciable
, sense of feeling for his delivered
' material.
General result is a good program,
airing at the right time, with no fol-
^:tit'SO^B to spoil it Ooach,
JOHN BARRYMORE
'The Jest'
Dramatic Sketch
15 Mins.
COMMERCIAL
WEAF, Nevy York
John Barr'ymore again breaking
front-page notice during his New
York sojourn, took a radio fling via
Shell Chateau. Nice buUd-up from
M.C. Al Jolson, with announcement
that the romantic actor would pre-
sent an excerpt from his greatest
footllght hit, 'The Jest.'
This Florentine horse-opera also
smacks of blood and thunder which
permits Barrymore ample room for
mad laughs and extended- gutteral
exclamations. His style Is com-
manding, however* with a sly com-
edy touch in the treatment.
Incidentally this was one of the
longest running guest appearances
ever included on a major air spread.
It took up a good 15 minutes in it-
self. Well- done on the whole by
the entire c'a:st.
FAMOUS BABI
Dr. Louis I. Harris
15 Mins.
COMMERCIAL
WABC, New York
Using the title 'Famous Babies' as
a springboard to advice on Infaiit
care, this bnce-a-weeker Is directed
at, and limited to, the mothers of
babies. Which Is okey-dokey for Its
sponsors, the makers of ZBT Baby
Powder, for only the mothers of ba-
bies-are prospective purchacsers of
their product.
Commercial sales talk, surrounded
by organ lullabies, opens, halves and
closes Dr. Louis. I. Harris' discus-
sion, presented in interview form.
Dr. Harris' voice, and manner,. is
dignified and. reassuring in the style
of the sagei family physician. Like
all doctors and trained nurses in
maternity hospitals, he ..addresses
his audience as 'mother,' giving his
chatter the personal touch while
dishing out general adyice now ac-
cepted as the ipodern method tox In-
fant carer^no rocking, no kissing
except, if one must, iii 'safety
zohes,' no sponges, strict routine,
etc. Only in suggesting that baby
be 'properly powdered' after, his
bath does Dr. .Harris. . reveal his
alignment with program's sponsors,
since nowadays, many pediatric a^u-
thorltles prefer that baby be oiled
ratber than powdered after his
bath.' Even though ZBT Bahy Pow-
der, says the announcer, is the only
baby powder made with olive oil.
Opening with a brief account of
famous babies' Jimmy, and Johnny
Woods' reactions'. to the circus, both
Dr. Harris and his interview stress
the real Irhpo'rtahce of the 'e-v^ry-
day' • baby, ■ -which is ' comforting,
since that is the kind- of baby radio
listeners have. It mother is already
caring foi; baby in the manner Dr.
Harris .counsels, mother feelS-.'wlse
and good. If She Isn't, Dr. Harris
should be a convlncer. While point-
ing out, with commendable re-
straint, that babies are dear, help-
less Uttle thiiigs,'' program 'takes
good care to glorify mother. Ager,
•LIFE OF MARY SOTHERN'
Linda Carlin '
16 Mine.
COMMERCIAL
WOR, New York
This is a Mutual web program
originating at WLW, Cincinnati,
and hitting at. 4: 30 p.m., EST, Mon-
days through Fridays. Cal-Asplrln
19 the sponsor,
It's a plotty interlude with di-
rect and simplified characterization.
Likely to please and reported al-
ready- established. Mary Sothern Is
a gal to whoni things happen. The
complieatlons run to melodrama but
stick to the home and family de-
fense .motivation. Acted with nice
pace and not. hard- to follow even
when tuned in casually without
benefit of the plpt synopsis.
Cal-Asplrin commercial copy Is
neither the longest nor the snap-
piest on record. Probably stays in-
side the. saturation level. Only ob-
jections, likely would proceed from
the orthodox aspirin brands. In
self-touting Cai-Asplrin la pretty
direct and derogatory to straight
aspirin, mentioning stomach dis-
tress as caused by the. latter, but
not by Cal-Asplrin. Land.
A T & T'a CELEBRATION
Grace Moore, Dizzy Dean, Rufus
Dawes, Ted Husing, Edwin C.
Hill, Channino Pollock, Andrs
Kostelanatz
Talk, Music
60 Mins.
COMMERCIAL
WABC, New York
Thing that likely tickled the lis-
teners most about this hour's broad-
casl: last Sunday .evening (28) over
a CBS hookup was the fact that
they were getting something for
nothing from' the telephone com-
pany. American Telephone &
Telegraph Co. took the occasion of
Its Both anniversary to make its
first radio gesture of goodwill to the
consumer, with the overlying idea
of an hour's patter, dramatics, music
and trick telephone connections be-
ing to impress the subscriber with
the great boon that the telephone
has been to their daily lives and
the' great sacrifices made by the
wire combine's employees to keep
this, service unlmpededr.. .
It -was a gala event for glittering
adjectives and low salaams and high
Bounding kudpia, -With paid and un-
paid spokesman testifying to the
A T & T's achievements. Topping
off the program was a talk by the
company's president,- Walter S. Glf-
ford, in which he assured the lis-
teners fantastically that the A. T.
& T..was as much theirs as his and
that witl;out their - help, (nickels)
the A. T; & T. couldn't Jje what
(9%) it Is today. With the wire
combine faced by a Federal Com-,
muntcatlons Commission Investlga^
tion'a'nd the unlinking Intentions of
the proposed Kaybum antl-holdlng
company bill, it all savored of. art-
ful publlc-relatlonlngr •with tongue
In cheek.
Batten, Barton, Durstine & Os-
born agency turned out a' slick piece
of radio production.' The talks,
musical numbers, dramatized epi-
sodes and stunt phone hookups
were deftly dovetailfd and carried
off without a bleimish. Highlight of
the 'Wire links was a slx-'way con-
ver3a;tl6n " in " which Grace Moore
participated from Hollywood, Dizzy
Dean from Sportsmen's Park, St.
Louis, Rufus Dawes, prea of the
Chicago Fair,, fronj that city. Dr.
Karl Compton, head of the Massa-
chusetts Institute of Technology,
from Boston, Ted Husing from New
Tol-k, arid Adrtiiral ' Gary T. ' Gray-
son, chairman- of the American Red
Cross from Washington. Occasion
gave Miss Moore an opportunity to
put In a plug for her forthcoming
Columbia picture, "Love Mo For-
ever.' , '■•'
■Dramatlo bits, , each staged In the
'March of Time* manner, sought to
sketch. thB; development of .the tele-
phone,, recounted sev^ra^l..' famous
phone conversa'tlona of the , past
year, and Showed how A. T". & t.
employees have acted in time of
public stress and disaster. Odeo.
KNOX MANNI
Commentator
15- Mins. .
COMMERCIAL
WNAC, Boston
Knox Manning created a slight
flurry In Boston ether circles when
he divorced .himself from John
Shepard's announcing staff and
bounced back overnight as a bona
fide topical commentator with a
dally quarter-hour slice all his own.
In his new field. Manning has not
yet arrived, but he's going places.
Saddest commentary on his com-
mentating is that he still sounds
like ah announcer, and apparently
it will take many more broadcasts
for him te spiel like ordinary hu-
man beings. When he climbs out
of that unnatural groove he'll rate
more serious attention.
Steady Hub radio listeners will
certainly be prone to note that he
has combined techniques of 'Dick'
Grant, local torrid political rough-
rider of the. air, and Boake Carter,
whose sponsors let him blend com-
mercial blurbs with his straight gab.'
When caught, Manning was ' doing
a good 'Grant' and a floppo 'Carter.'
Manning's final plug ran something
like three minutes (probably not his
fault) and he -was doing bla best
to hold Interest.
Covered the Tercentenary cele-
bration of the Boston Latin school,
blasted Secretary of Agriculture
Henry Wallace for maligning New.
.England's industrial fortitude,
rapped local politicians linked
In a land taking scandal, and
polished off with an assortment of
miscellaneous facta.
On the whole, It shapes up well.
Manning's voice has the necessary
punch for the assignment, but he
should waste no time In 'natural-
izing' his inflections. Sponsored by
a dentistry chain. Dally at 10:46 a.m.
Fox.
'ORIGINALITIES'
With Jack Owen
16 Mins. -
Sustaining
WJZ, New York
Tenor augmented by a flvc-plece
musical group. No identification
except of the tenor. Typical studio
nil-ln of a 16-mInute chasm on the
program schedule. It Just happens
to be llstenable.
But the way It's handled, billed
and built indicates quite obviously
that the function in radio of ^Origi-
nalities' is to throw a nice-looking
court plaster over a gap, Land.
HOUSE OF GLASS
Gertrude Bsrg, Joo Gresnwald, Paul
Stawart, Helen Dumas, Bertha
Waldsn, Arlene Blackburn, Celia
Babcock '
Serial Drama
30 Mins.
COMMERCIAL
WJZ, New York
aert):ude Berg Is back on NBC,
this time for Supersuds, with a
dramatic idea, a set of chareLcters
and a "background that offer rich
posslblUties. From the writing and
acting angles ; her present . script,
judging, from the episodes so far,
rates over 'The Goldbergs,' but it is
doubtful whether this progrfim will
come anywhere near the popularity
achieved by Its predecessor. Aside
from the fact that It's confined to a
single weekly release, a half hour
Wednesday nights, 'The House of
Glass' lacks the .fine interplay of
human facets which derived from
the casting of the two lead charac-
ters In 'The Goldbergs.'
In 'The House of Gliiss' Miss Berg
has reversed the characterizations.
No longer is she the kindly, phllo-:
sophlcal Jewish mother and house-
wife. These characteristics have
been assigned to the head of the
Glass household, Joe Greeriwald,
while she herself plays a cold, mat-'
ter-of-fact businesswoman, whose
major concern is the sucQess of her
summer resort venture.
Miss Berg has Imported into her
new work a motley crew of charac-
ters. The^e Include a Slavic dish-
washer straight from the mines of
Pennsylvania, a Swede cook, a head-
waitress who slings a mean sample
of 10th avenue patois, and an as-
sistant waitress with a small daugh-
ter. The combination offers crack
material for. comedy, pathos and ex-
citement. The script will also, .in-
clude the parent-children' angle.
Grownupi progeny are slated to make
their debut in a future installment.
In the cages ' of both Mr. and Mrs.
Glass the Jewish dialect is kept
down to . a minimum^ During last
week's (24) Miss Berg dropped . it
cpmpletely in a passage that had
her laying down the law to' the ar-
riving hotel help.
Patter about keeping that lovely,
alluring softness about the hands by
using Supersuds for the dishwash-
ing Is shared between basso an-
nouncer- and femme' testimonial
givers. Odec.
'SPREAD EAGLE'
Theatre Union Production' "with
Abner Biberman, Frances' Bavier,
Hume Cronyn, Howard da 'Silva,
Harold Johnsrude, Sidney Packer,
Joseph Pevney, Wendell Phillips,
Hilda Reis- Samuel Roland and
Hester Sondergaard;
30. Mins.
Sustaining
WEVD, New York
.. Theatre . Union, producersj of so-
ciologic al ' p lays, has tied -Up with
Station WEVD for t series of Sun-
day night broadcasts, first of- wbich
was 'Spread Eagle.* 'Stevedore,'
'Processional,' 'Gods of Lightning,'
'1931' and others will follow. So-
cial Plays of the Past Decade is the
monicker of the series. Irving Gor-
don director of the group's current
show, 'The Black Pit,' handled the
30-minute run here.
Cast comprised of 'Blacic Pit'
menibers, and also from the ranks
of its experimental studio. Good
training for the novices. First play
Sunday, from the pens of Walter
Lister and George S. Brooks, caused
somewhat of a sensation when Jed
Harris produced it several years
ago.
Main Idea Jells around a cooked-
up revolution below the R16 Grande,
with certain innocents dragged into
the plot Flag-waving, national an-
thems, and patriotism run riot. Play
sliced into three distinct sections,
with train rumbling welding the
action together. Thinning out of
the wordy plot was well executed.
Brisk delivery for the mogt part
with . a few 'nuts' and 'damns'
thrown In. Excitement and hysteria
up to the curtain fall. Voices fre-
quently plied up on each other, with
no particular stand-out.
Station- hasn't any commercial
tie-up on the presentations, consid-
ering it a good talent outlay for
its listeners. Radio, adaptation
credited to Florence EsklnazI and
Robert Barton. Airs on Sunday
nights at 10:30 p.m., EDST.
'THE VINEGAR TREE'
With Mary Boland, Walter Con-
nolly, Osgood Perkins
Drama
COMMERCIAL
WEAF, New York
Flelschmann Yeast brought Mary
Boland, Walter Connolly and Os-
good Perkins together last Thurs-
day night (18) for the reading of an
excerpt from 'The Vinegar Tree."
Services of this skillful threesome
could have been put to far more
telling use. (Miss Boland created
the lead role of the play for its
Broadway run four seasons ago.)
Patter retailed by the trio had all
the earmarks of the usual concoc-
tion of drawing room fluff, only in
this Instance it sounded more point-
less and banal without the stage
setting and situations. Producers
of the program would perhaps have
been more selective about outfltting
the comedienne with a script had
they-'known that the show did a
terrific bust when taken out on the
road. Odeo, •
MAX BAER
With Carson .Kani
Ted Di Corsia,
neaux.
Melodrama
30 Mins.
COMMERCIAL
WEAF, New York
Max Baer returns to the air under
the auspices of Ruthrauth & Ryan,
the same agency which ' last year
headlined him on the Goodrich pro-
gram prior to his champion ship
fight As before, the pugilist is out-
fitted -with lltera.ry hiaterlal by Lcn
Holden and put through his acting
paces ,by Chet Miller of the Jean
Grombach organization. Arid as be-
fore,' the results are surprisingly
good; bearing In .mind that the pro-
tagonist is supposed to' be e flghtcr
and not an actor.
However, sinri e, lot of the talent
on the air can. neither act nor. fight,
it looks like Baer is quite a remark-
able fellow. Sut even granted that
he is literate and versatile, provid-
ing him with, what It takes and
grooving the omnllius as an -enter-
tainment was. the chief problem.
Max Baer ih a once-a-week yawn
would have been poor value for the
coin invested. It had. tg be more
than just a celebrity chase. And It
Is. It's bright and breezy amuse-
ment.
Holden sticks to plot. Doesn't try
for wit or lines that glisten. Story
moves. SufUcIe'ntly Involved for
sleuthing ' purposes, yet basically
simple. Baer ' Is Lucky Smith, a
gentlemanly detective. His weak-
ness is the ladles. Comes a beauti-
ful heiress who lives by the river's
edge in a crumbling mansion from
which, under penalty of her eccen-
tric father's will, she may not move.
Scoundrels plot to divert the fortune
through the artifice of a double for
the girl. But-Maxey Is a match for
them and the evil-doers are undone.
Exceipt that the fighting Is
jumbled and the pandemonimum of
sound effects leaves the listener un-
informed until explanations are
forthcoming, the story consistently
held attention.
Interruptions for the commercial
plugs (Gillette blades) were done
with discrimination and at a logical
point in the narrative so the good
will was not Jeopardized. Ringside
tickets and transportation to Baer's
next fight' are' held out as prize bait
for best letters on shaving. In view
of the temper of the times and the
admitted cynicism of large sections
of the public. It might be well to
give some, assurances geographic-
ally. Persons. In the west might
logically surmise that there would
be few winners in the' distant zones
with three cents a mile figured.
Contests are .flften characterized
by certain ValgUeness as to the pre-
cise nature of the prizes. 'Ringside*
win mean' the first few rows to most
people, but as : a matter of fact, in
the east 'ringside* can be half a mlla
from the ropes. .And 'transportation*
should be clarified. Land.
PRESS AGEINTS PARADISE
Stiint Program
30 Mins.
Sustaining
WNEW, New York
WNEW, New- York, bent on dolnj
the unusual Via its air waves, cor-
raled a mob of <to.a.'s along the street
for a broadcasti. dubbing it Press-
Agent's ParadlseT^Hpur was minu»
any fanfare of gongs "or pistol shota,
usually associated with amateur
nights, but was long on plugs for
various clients. P. A.'s sure of their
time cooked up any number of ways
and means for bringing their pet
customers In for mention.
Ed Wiener up first on the nbvio*
list told of Lindbergh's South
American flight which was a sort
of good-win excursion, with funds
supplied by Guggenheim interests.
This was his best stunt, but just
what part he played in it he himself
Is vague, as the Ivy Lee public rela-
tions' offlce la supposed to have
handled the entire program. HIa
prize boner concerned the dance
team of Veloz and .Yolanda. But
Hauptmann happened to, get pinched
that day arid no reporters' 'Were
available for the next six months.
Then some last-minute blurbs about
an Antl-Nazl shindig at the' Hippo-
drome, which he Is handling. Wien-
er's hesitant voice and stuttering
mariner came over like a bashful
mimic at SI Fabian's Brooklyn mad-
house on Monday ' nights.
Mack Millar, station's own p. a.,
who also ballys hot spots as a side-
line, followed. Rudy Vallee is his
creation, with the Vagabond Lover
rating at least 24 Identifications In
this section of the broadcast. War-
bler tried to trek across country un-
der cover, but old man Millar got
wind of It, sent the Valloo minute-
men down to the Grand Central,
along with a flock of Hollywood
Restaurant beauts, and lo, the
secret was out. His boner also con-
cerned Vallee, being something
about a marriage ceremony witliln
his band ranks, which did not JcU
as expected. This was too hazy in
treatment to catch, and fell with
a thud. Also takes credit for early
Hauptmann cxcltment on the aii- a
month before the trial started.
Dave Albers treyed on tills all-
novlce spread, soared Tony Wons*
stock skyward. CBS and Friday
the 13t'h Were used for a man on
the street confab, with Wons tleing
up traffic at 49th and Broadway.
To make It a humdinger, Albers flew
(Continued on page 38)
PEERLESS TRIO
Vocal
15 Mins.
Sustaining
WGY, Schenectady
I A mixed trio harmonizing -on
.fauslainers over the NBC red loop.
Two tenors (Richard Maxwell and
Nornlan -Pride) and a contralto, they
Blng standards, currents, arid class-
Icals. All have trained voices, which
blend well. Threesome get the best
results \vith the ttiore substantial,
enduring type of musical numbers.
Include in their repertoire nov-
elty bits and arrangements; those
Inclining toward- 'cuteness' pro-
grams are not alwa.ys of the same
effectiveness, due to questionable
number selection on some. A Sun-
day-morning swing caught was a
_blt off because of this tendency In
^ program charting. Jaco,
'HO HUM, HILLBILLY HILDA'
With Ellen Mantler, Edmund Neary,
James Milne, George Bowe,
Dolores Hanford and others
Original Musicomedy
30 Mins.
Sustaining
WICC, Bridgeport
Last fall Alma Dettlnger, am-
bitious scrlpter, supplied WICC's
production staff with the libretto of
'Radio Rose.' Earnestly staged, the
show made a flrst-tlme impression
that won it a Yankee-network re-
peat.
Same good fortune will not be-
come the lot of Miss Dettlnger's
latest brainchild, a Kentucky moun-
tain feuding trifle. Cast, largely
that recruited for 'Radio Rose,'
didn't seem sold on vehicle, with
result that entire offering thudded.
Best of tunes was 'Would You
Care,' offered by Dolores Hanford,
soprano.
Revision of script, words and
music and subsequent reproduction
being mulled by studio execs. Mitter.
Wednesday, May 1, 1935
R A D I
VARIETY
81
Inside Stuif-Radio
At the conclusion of Its present series of 13 quarter hours over the
NBC blue web, the Mexican government contemplates Increasing Its
Bchedule to 30-mlnute programs. Protest filed by 16 antl-Mexlcan mem-
bers of Congress against the first broadcast (March 21) is described by
the Mexican government's American advertising agency, DeArmo &
KUborn, as 'a tempest In a teacup.'
Poem recited In Spanish with background music was called lewd
and indecent by the antl-Mexlcan bloc. This poem Is 'En Eloglo de
Sllves,' and Is 860 years old. It was originally written In Arabic by a
Moorish prince who died In 109B In a Spanish jail. Rev. Wilfred Parsons,
one of the editors of the magazine, 'America,' Is the authority for the
allegedly objectionable translation.
All of the Mexican programs are broadcast from New York on Thurs-
day nights with Machado's orchestra and guest singers. Announce-
ments are In English by Alois Havrllla, but the music and the lyrics
are Mexican. Program seeks to attract American tourists. A free book-
let describing Mexico Is given away In connection with the program.
WFIL's (Philadelphia) newly established policy of segregating de-
partment ownership and studio operation, finds both Lit Brothers and
Str'awbridge & Clothier stores now bankrolling their Commercial
shows.
Former emporium is sponsoring the WFIL Little Symphony, for a
Monday eve 60-mlnute stanza. Group Is batoned by Saul Caston, out
standing member of the Philadelphia Orchestra with the complete line-up
from that symphony organlzatioi). Other store also leaning toward the
more classic musical, has a string unit and chorus directed by Edynfed
Lewis, former manager of WFI.
Station believes handling of parent accounts in this manner produces
results for the store, beside the good-will institutional angle, in addition
to supplying station with quality programs Its sustaining budget might
not allow.
While the new, revolutionary system of radio transmission announced
by Major Edwin H. Armstrong, profession of electrical engineering at
Columbia University, Is a vast Improvement on ultra short wave broad
casting now in use. It will not materially aid the progress of television
In this country In the opinion of research experts interested in television
development. The Improvement on ultra short wave work, such as used
on television, Is admitted. The only hitch is that this development is not
pertinent to present television problems.
Biggest tasks now confronting television, say those interested In its
growth, are the obtaining of the funds and showmanship necessary to
bring this medium up to the standard of present-day radio broadcasting
Restrained from sponsoring a news program on WJZ, New York
because of the press-radio ■ pact, Blackstone cigar has done what It
considers the next best thing. It has bought the 10-mlnuto evening
Bpot between the press-radio bulletins and Lowell Thomas three times
a week.
Blackstone's program consists of an orchestra under Jack Shilkret's'
direction, and a revival of the Captain Blackstone character. I-atter
figure was part of the Blackstone Plantation, which, with Frank Crumlt
and Julia Sanderson, ran on NBC for five consecutive years. Cigar
brand' supports a Transradlo series on WOR, Newark, and also on the
Yankee network.
Gilbert Martin, former announcer for the Detroit symphony, is now
with the Rlngllng-Barnum & ?ailey circus, announcing the feature
acts at Madison Square Garden but Is slated for radio plugging of the
big show In advance.
Martin has fully recovered from the slugging received when he and
bis wife were kidnapped by Clyde Barrow and Bonnie Parker last year In
Oklahoma. Mrs. Martin is still In the hospital. Soon after the Martins
•were assaulted the notorious fcair were machine-gunned to death by
O men.
WMCA. New York, took Its portable mikes into the heart of 'the
beach,' walling wall of the actors in Times Square. Question asked
by A L Alexander as the man on the flying assignment was, 'What do
you think of the new law legalizing Sunday legit?' About 20 performers
■poke briefly. x
Majority were against the measure on the reasoning that the man
agers will beneflt, but that there is nothing direct or tangible for the
actors. Most of those interviewed appeared to be vaudpvllllans.
Three new orchestras airing over WOR, New York nightly joining the
out-of-town dance parade which station now broadcasts. Irving Conn
playing at Ben Riley's Arrowhead Inn, new on the schedule. Spot is in
the city limits so the management Is paying the tax assessment.
Frank Hayne from Murray's at Tuckahoe and Dorsey Brothers, play
tag at Glen Island Casino are other two additions here. Trio Is spotted
twice weekly at night over station. Chicago, Cincinnati and other
far-flung posts fill In between.
Entertainment talent for the maiden voyage of French Line's Nor-
mandle still hangs Are. Most of the acts will be from the continental
night spots, it is thought. Nothing has been settled definitely, however.
In this line. A variety of tango and rumba orchestras will supplant the
regular syncopated outfits on the numerous terraces and salons^
Sailing date Is May 29. Both NBC and CBS engineenne staffs r,ll. go
over two weeks In advance to set broadcasts.
Sophie Tucker plans to discard the red hot mama stuff In her Music
Han series over WHN. New York, and play the ro e of eodmother to
the vaude talent on board. She figures her reputat on has become an
adverse factor In securing a radio break. So she's going out after a new
rep.
J
Irene Castle McLaughlin recently made some ether platters for Formflt
corsets. One condition which Mrs. McLaughlin Insls ed "PO" ^hat
the platters would not be released on any Chicago station, as It would
not jibe with her social standing in Chi.
Within two weeks both Metro and Warners offered to test Francla
WWte with prospective contracts In view. Los Angeles singer, now m
New York under contract to NBC, couldn't get a ^°lf
prior to her radio pact except for occasio nal back scene dubbing.
Hearst Variety hour is planned over WINS ""^Inkr^f'^Hearst "Lm"
which all talent will be drafted from within the '^^"^'^ .°' "'^'f,, ^J^.
ployees. Station has Issued several thousand '^"f ^ f « .J/^er"
terprlses owned and operated by Hear.st Interests, to line up entertainers.
Tough to Follow
Among the odd twists of
competition existing between
ad agency producers Is the
rush to register musical titles
which Gregory Williamson and
Thomas McAvity, of I.iord &
Thomas' New York office, en-
gage in weekly. Gregory
handles the Lucky Strike show
and McAvity, RCA Victor's
Radio City Party. One show
follows the other, in that, or-
der, on NBC's red (WEAF)
link Saturday nights.
With the production idea of
his program ' necessitating the
use of at least 14 current song
releases a; week, Williamson
has to protect his first call on
such numbers by filing the
program listing as far ahead
as possible. By the time that
Williamson has staked his
claim there are few current
tunes that McAvity may use
for his show. An NBC rule
prohibits the repetition of the
sarne ^number on a network
within less than three hours.
Victor stanza got around
this situation last Saturday
night (27) by confining itself
to operetta.
AD Coast Stations Showing Heavy
Biz Increase: $75,000 Monthly Net
Howard Frazier on Own
Philadelphia, April 30.
I Howard Frazier, chief engineer at
WPEN for many years, resigned
this week to open his own ampli-
fication biz.
Frazier was consultant technician
on the former Ed Wynn network.
FILM STUDIO
AIRS IN N. Y.
Material Suit Against
Pearl-Wells Dismissed
Suit by Howard Snyder and Hugh
Wedlock, Jr., for $3,000 against Jack
Pearl and William K. Wells never
reached the jury before Judge Wen-
dfl In City Court. Lattr^r granted
Attorney Julius Kendler's motion to
dismiss the complaint on the ground
that the suing authors did not set
forth a cause for action.
The J3,000 claimed Is alleged val-
uation of material they state was
furnished Pearl and Wells on the
old Lucky Strike-Baron Munchau.sen
.series of broadcasts.
TRADE BEHER;
HELP BENEFIT
Los Angeles, April 30.
With KHJ, Los Angeles, and the
Don Lee Coast network showing an
unprecedented profit during the last
90 days, the chain Is putting more
weekly coin tato some of the em-
ployee pay envelopes.
Boosts have gone principally to
program producers, announcers and
ofllce staff, with the raises averag-
ing around 10 to 12H%.
Bill Cooper at WTEL
Philadelphia, April SO.
Newest face at WTEL this week
is Bill Cooper, as press representa-
tive.
Cooper scribbles an ether column
for a New Jersey weekly. Is using
the tag of Jay Kenyon.
First program series originating
from an eastern film studio is being
framed for release over WOR,
Newark. Shows will be staged in
Warner Brothers! Vtaphone layout
in Brooklyn and run a half hour
Sunday afternoons.
Tleup Is on a sustaining basis.
Programs will let the listeners on
the Inside of film short making and
convey the Idea that they're tuned
In on an actual rehearsal for a one-
reeler.
WMBR, JACKSONVILLE,
BID NOT ENDORSED
Washington, April 30.
Proposed daylight power increase
of WMBR, Jacksonvillie, Fla., should
be turned down because the state
already exceeds quota figures and
better service could be obtained by
other changes. Federal Communlca--
tlons Commission was told Monday
(29) by Examiner M. H. Dalberg.
Admitting that licensee Is finan-
cially qualified and that a need for
better service exists, Dalberg de-
clared evidence shows 'conclusively
that the same results Incident to
the Increased power requested
would be attained by an Increase
In the height of the antenna.' Sta
tlon wanted to go from 100 to 250
during daylight hours.
Los Angeles, April 30.
Broadcasting has finally emerged
a major Industry in Loa Angeles,
with a checkup of the local stations
showing the group netting a profit
of more than $76,000 a month.
With the combined stations run-
ning 40% more business so far thia
season over last, the Increase for
some stations during the last 60
days has been unprecedented.
Outstanding in this respect Is th«
Don Lee Coast network, which a
few months ago was running behind
the eight ball, is now showing a
monthly profit of around |30,000,
Thomas Lee, son of the organizer
of the chain, admitted in court last
week in the litigation of Mrs. Lee
for a widow's share of the estate
that the chain was netting better
than $20,000 a month.
Heavy jump in accounts on' thiB
chain, now emanating 80 commer-
cials a week, plus an economy cam-
paign on efficiency angles. Is re-
sponsible for the. almost red to deep
black twist.
KFI and KECA, the local NBC
outlets, are reported to be profltlngr
to the tune of around 120,000 a
month with KNX, thei BO.OOO-Watt
independent, running a monthly
profit of around the same figure.
KFWB, the Warner Brothers sta-
tion, is showing a monthly profit for
the first time in years. Last year
the station went behind around |16,-
000 but is now In the clear around
$1,000 a month.
In the smaller station group,
KMTR, Hollywood, Is reported to be
showing the best^galn, with around
$2,600 a month in the black, OtherjH
are all In the clear up to $1,000.
Summer schedules for the three
top sUtions KHJ (CBS), KFI
(NBC) and KNX 'show a bigger
commerclallng season than In an^
years In the past.
Improbable Broadcasts
No. 17 — PoUyanna and the Facts of Life
-'Look for
By Bob
the Silver
Slgnatur
Lining.'
Tony Wons — Look for the Silver
Lining— what a pretty thought,
ain't It npw, folks? Ain't it pretty
like? There's a heap of good in the
best of us and a lot of bad in the
worst of us. And I guess none of us
ever quite forget everything. What
do you say, buddy?
.Qheerlo — I well remember when
I - was a mere boy in short pants,
I do Indeed. I well remember it.
Wons — And you know, folks, we
feel mighty proud to be bringing
you these beautiful thoughts. It
gives a fellow kind of a glow Inside
— ain't that how you feel buddy?
Cheerio— There's nothing like a
good glow Inside.
Wons — Folks, you know you don't
have to die young, you don't have
to be sick and ailing and wonder-
ing what's wrong. You, too, can
glow Inside.
Signature — Flute cadenza.
PoUyanna — Hell-oooo, every-
body . . . Just everybody , . .
this Is little PoUyanna, the sun-
shine girl of way back before
the war — when there were lots more
people In the world — you remember
how I was forever giggling and
Bmlling and breaking myself up —
well, then came the war and I was
a Kentucky colonel and had to go
to France and carry on and stuff.
Music— 'Over There.'
Sound effect — Marching feet.
Wons — Boots, boots, boots, etc.,
etc.
PoUyanna — The war did things to
me. Through, an unfortunate error
of the general staff _ all the Ken-
tuck colonels were sworn in as buck
prlvate.s. I had been taught never
to complain but to accept life
cheerfully and to see the silver lin-
ing. Thinking it would be a nega-
tive thought to mention that I was
PoUyanna the sunshine girl, I never
referred to my sex. 1 went through
the whole war In the front line
Landry
trenches. I saw sights that would
make your blood run cold. I had
a hard time seeing the silver lin-
ing. There were moments when
standing up to my knees in a
thick ooze, my uniform crawling
with cooties, shrapnel flying every
way, parts of men's bodies scattered
all about, the dead and dying every-
where — there were moments, I have
to confess, when I almost got dis-
couraged.
Music — Hearts and flowers.
Wons — Poor Little PoUyanna —
she came back from the war with
the Croix de Guerre and asthma.
Her job was gone. Her health was
broken. Her boy friend had married
a slacker. She took to black coffee.
PoUyanna — Ah, but then my faith
in humanity was rdutvttH a>id my
own torn and raw Insldes put In
order and made to glow. I achieved
radiant, vibrant new health through
a glorious gift — Super Salts
Wons — Super Salts is a merger of
Reno, Mad and In Yourhatlca salts.
For only a few cents a day It stops
buzzing in your ears, cures bald-
ness, and keeps you on the move.
PoUyanna — Now I know the
secret of happlnes and I am bring-
ing up little PoUyanna the Second
on Super Salts. So you see, I did
find the sliver lining again after
all. And so I say to you, live a
good life, eat, sleep, exercise reg-
ularly, watch your diet and take
Super-Salts. . .these arc the facts of
life 03 I have lea,rned them.
Wons — And now before signing
off we will open a bottle of Super-
Salts right before the microphone
and you will hear for yourself the
health-giving, dynamic sizzle.
Sound effect — Bottle popping, ef-
fervesence.
Wons — Can't you just feel your
Insldes glow? So cool and refresh-
ing.
Sound effect — A scream.
PoUyanna — My God, get the hose
■^It's set the studio on fire!
FROWNONWTMJ
2ND STATION
BD
Washington, April 80,
Proposed erection of second high-
power regional transmitter by the
Milwaukee, Wis., Journal waa nixed
Monday (29) when Examiner R. H.
Hyde told the Federal Communica-
tions Commission no substantial
need for additional facilities hag
been demonstrated and recom-
mended denial of applica.tion for
construction permit for station op-
erating on 1,010 with 1 kw.
Examiner noted that publisher la
well qualified from past experience
with WTMJ and has adequate re-
sources and also pointed out that
Wisconsin is under quota^ but said
that granting of the request would
result In concentration which might
not be In the public Interest.
'It Is doubtful whether the fact
that the state of Wisconsin la
under-quota as to existing asslgn-
mentR of broadcast facilities may
be taken as an Indication of a need
for the assignment of additional re-
gional facilities to the Milwaukee
area,' Hyde said. 'This examination
of the assignments to the state
would seem to show that the plac-
ing of another regional station in
the Milwaukee area would tend
toward the concentration of more
than a fair percentage of broadcast
facilities in one area.'
Elaborate plans to avoid creating
interference with other stations,
WNOX, KGGF, WNAD, and WHIJ,
received Hyde's okay, although the
report noted that 'some Ihterferencis
might be cause'd to the reception of
WHO and" WCFL In areas outside
the primary service areaj of these
stations,' Sheet had developed ln«
genlous plan for directional ano
tennas, the report noted, and had
made thorough investigation to
make certain its projected station
would not bother Canadians.
Discussing proposed policies and
programs, Hyde said evidence
showed new transmitter would be
operated In close conformity to
WTMJ And that while no definite
arrangements for chain service had.
been made the paper apparently ex-
pected to take network features,
32
VARIETY
R 4 B I O
Wednesdsj, Maj 1, 193S
COMMERCIALS
WEEK OF MAY 1-7
This Dcpai'tmeiU lists sponsored programs on the NBC, CBS, and
Miiuial neworks arranged alphabetically under the advertlser'a name,
A.jl time Is p. m. unless otherwise noted. Where one advertiser
has two or more programs they are listed consecutively.
An asterisk before name Indicates advertising agency handling
account.
Abbreviations: Su (Sunday); M (Monday); Tu (Tuesday);
W (Wednesday): Th (Thursday); F (Friday): a (Saturday).
ACME PAIN1
fl::«)-Su-WAnr
1:40-Tli-WABC
SiiillinK .MrConneli
•Hoiiri H & McD
A ti r
9-M-lVEAf
H.-irrv Hnrlick
Phil Baker
*P:)ii" A- Peart
A.MEKICAN
HO.ME I'BODl'Crs
( Anacin)
1:30-M-Tii-\V-
WEAF
"Easy Aces'
Goodman Ace
Jane Ace
Mary Hunter
Holen Spring
Everett Sloan
•Blackett-S-H
AMERICAN
TOnACCO
9- Tn-WJZ
(Hair & Half)
'Red Trails'
PhlUp Bourneua
John BrewBter
Warren Colston
Arlene Blackburn
Elaine . Dumas
J. Hanna, Dir.
♦N. W. Ayer
»-SnI-WEAF
(Lucky Strike)
Lennle Hayton Ore
Qoga De Lys
Johnny Bouser
Kay Thompson
*Lord & Thomas
AMERICAN RADIO
7:30-Sii-WEAF
Fireside Recitals
SIffurd Nllssen
Hardest^ Johnson
Qrabam McNamee
AIUIODB
e:SO-F-W<IZ
Phil Baker
Barry McNaughton
Blla Logan
Leon Belasco
Estelle Jayne
B. r. nABUITT
l:ao-Sa-lVKAF
Mary Small
Bertrand Klrscb
•Pock
BEECnNCT
I- M-H-w-r-v/n
David Brown, Dir.
'Bed Davis'
Bureesa Meredltb
Jack Roslelsh
Marlon Darney
Elizabeth Raro*
Johnny Kane
Eunice Howard
Jean Southern
•McCann-E
BETTER SPEECH
INSTITCTE
2-9a-WJK
Tour English'
*Auspltz & Lee
niSODOL
8:SO-W-WAnO
Everett Marshall
Elizabeth Lennox
Victor Arden's Orr
•Blnckett
YTAITT ft BOND
<Black9tone Cigars
II- M-W-F-WOR
fransrndlo News
Clarnett MarUf
BOOTH
FISHERJES
It a.m.-Th-WABC
'Fish Tales'
Dorothy Day
Frank Dane
Marie Nelson
•Win Advise
nOKDEN
O-F-WJZ
T. Harrington, Dir.
Beatrice Llllla
Cavalier 4
Warren Hull
Lee Perrln Oro
11:4S-W-WEAF
"Magic Recipes'
Bill Bradley
Jane Ellison
•Toung & Rublcam
A. S. BOYLE
(Floor Wai)
2-Sa-WABC
Irving Kaufman
'Blacliett.S-H
H. O. BRILL
(B. Zee FreeE
Dessert)
10:09 a.m.-Th-
WABC
Murray Kane
Hal Kanijer
June Emmett
•Donahue & Co«
BRISTOL-MYERS
0-W-WEAF
(Sal Hepatlca)
*- (Ipana)
Fred Allen
Portland Hofta
Jack Smart
Lionel Stander
Eileen Douglas
(rwin Delmore
Minerva Pious
James Melton
Peter Van Stcsdan
•Benton & Bowles
CAStPANA
6i30-SD-WJZ
Ann Seymour
Don Ameche
Phil Lord
Betty Winkler
10- F-WEAF
•First Nlghter"
June Meredltb
Don Ameche
Carlton Brickert
Clirr Soubler
K! Sagerqulst Ore
'Aubrey Wallkc*
CAIVIrBELL
(Soup)
O-F-WABC
Hollywood Hotel'
Dick PoweU
Louella Pare.onfl
Raymond Paige Ore
Frances I.angford
Anno Jamison
Grace Moore
Perry Askam
•F W Armstrong
CARLSBAD
(Salts)
8:lS-Frl-W.IZ
.Morton Downey
Ray SInatrl Ore
•Kleiaewetter
(^ARNATi^ Mll.h
lO-.M-WEAF
i.ullaby Lady
Ireene Wicker
.M L Baetmao
•Ervvln. Wasey
CENTAUR CO.
(ZBT Baby Pow-
der)
11 a.m.-H-WABC
Dr. Louis I, Harris
Louis A, Wltten
•HanfC-Motzger
CITIES 9EBVICB
S-F-WEAF
Jessica Dragooette
Rosarlo Bourdon Or
Quartet
*Lord & Tbomav
COCA COLA
lOiSO-F-WEAF
Frank Black Ore
James Melton
Chorus
•D'Arcy
COOK TBATKLOO
8:30 p.di-Bd-WJZ
Malcolm La Prode
COLGATE-PALM
IO-Tu-\VEAF
(Palmollve SoapV
Qladya Swarthout
John Barclay
AI Goodman Or.
9:30-M-WEAE
( ColgateTooth paste )
James Melton
Otto Harbach
Martha Meara
Al Goodman Ore
10:18 a.m.-H to F,
Ino.-WEAF
(Super Suds)
Clara, Lu 'n' Em
Helen King
laobel Carothora
Louise Starkey
■Denton-B
(Super Suds)
8;30-Wed WJZ
'House of Glass'
Gertrude Berg
Joe Greenwald
Paul Stewart
Helen Dumas
Bertha Walden
Arlino Blackburn
Cella Babcock
•Ronton & Bowles,
Inc.
CONSOLIDATED
CI6AB CO.
fi:30-M-W-F-WOB
'Harv 'n' Esther'
Jean Colbert
Artell Dickson
Rhythm Iris
Nat Bruslhoft Ore
•Altkln-Kynett
CORN PRODUCTS
0:30-Ta-WABO
(LInIt)
'Hour of Charm'
Phil Spltalny
Arllne Francis
Maxine
Evelyn Kayo
Pat Harrington
Gypsy Cooper -
Mary Rumrlll
Ann De Marco
Lllyan Perron
12:lS-Ually Ex. 8a-
Su-WABO
'The Gumps'
Wllmer Walter
Agnes Moorohead
Lester Jay
George Orehani
Edith Spencer
•B. W. Hellwlg
COTT
(Face Powder)
10:30-W-WEAF
Ray Noble Ore
•Blow
CRYSTAL CORP.
(Outdoor Girl)
7:30-S-WABC
Connie Gates
Richard Norton
Victor Arden's Ore
Burford Hampden
Kay Carroll
Rath Easton
•United Adv
R. D. DAVIS
(Cocomalt)
6-M-Ta-W-Th-
WABO
'Buck Rogers'
Curtis Arnall
Adele Ronson
William Shelley
Elaine Melchlor
Edgar Stehll
Dwight Welst
Peggy Allenby
•Ruthraurr & R
DELCO
B:45-Sa-WABC
Art Dickson
Charlie Morgan
•Oeyer Co
B:4a-H-W-W0R
'Patho News of Air'
•J. Walt Thompson
EX-LAX
e:S0-H-n'ABC
Lud Oluskin
Block & Sully
George Qlvot
Gertrude Nlesen
•Kati
FIRKSTONB
B:30-,M-WEAF
Richard Crooks
Vocal Ensemble
Wm. Daly Orch.
•Sweeny-James
HTCII
IMB-Sa-WEAV
Wendell Hall
•K.. W Ramsey
FORD MOTOR
B-Su-\VABC
Albert Spalding
Detroit Symphony
9:30-Th-WABr
VteA Wnring
Stella Friend
Kay Thompson
•N W Ayer
FORBAN
(Toothpaste)
7:15-M-W-F-WEAI
'Stories of the
Black Chamber'
Edwin Whitnpy,
Dir.
Jack Arthur
Helen Claire
Paul Nugent
Rosaline Oreen
•McCann-ErlcU
FRiniUAIBE
10-W-WABC
Jack Pearl
Cliff Hall
Leith Stevens
Pattl -Chapln
Freddie Rich Ore
•fleyer Co.
QEN. BAKINO
S:30-Sa-WABC
Julia Sanderson
Frank Crumtt
Eddie Peabody
Jack Shilkret Oro
•B.. B.. D Si O.
GENERAL CIGAR
(White Owl)
9:S0-W-fVAB0
H. Polesle, Dir.
Uurns & Allen
Ferde Grofe
Male Octet
•Thompson
GEN. ELECUliC
12:18-Sa-WEAF
'What Home Means
to Me'
•Mnxon
GENERAL FOODS
2:30-F-TVEAF
M. W. Barnum, Dir.
Martha Mears
Jimmy Wilkinson
Al & Lee Reiser
Warren Hull
Frances Lee Barton
•Young * Rnblcan
»-Th-WEAF
(Maxwell)
Frank Mclntyre
Conrad Thlbanlt
Muriel Wilson
'Molasses 'n' Jan'ry
Gus Haenschen
7-Su-WJZ
(Jell-O)
T. Harrington, Dir.
Jack Benny
Mary Livingston
Don Bestor Ore
Jimmy Grler
Frank Parker
•Young & Rublcam
7:18 p.m.-M-Th-F
(Bran Flakes)
Tony & Gus
Mario Chamlee
George F. Brown
•Toung & Rublcan
GENERAL MILLS
4:48-Dally Ex. Sa-
Bu-WOB
'Life of Mary
Southern'
Linda Carlon
10:48-W-F-WFJIF
Betty Crocker
Cooking Recipes
•McCord Co.
8:30-Dally Ei. Ss-
Sd-WABC
Jack Armstrong
All American Boy
4- DBII7-WJZ
'Betty & Bob'
Betty Churchill
Don Ameche
Betty Winkler
Art Jacobson
Carl Brickert
Louis Roen
•Blackett
GILLETTE SAFE-
TY RAZOR
10:30 p.m.M-WEAF
■Lucky Smith'
Max Baer
OOODBICB
(Tires)
10-F-WJZ
Circus Night In
Sllvertown'
Edw. Dunham, Dir.
Joe Cook
B. A. Rolfe Ore
Teddy Bergman
Tim and Irene
Phil Duey
jucy ^lonroe
'eg La Centra
Chorus
RuthraufC-R
GULF
S:gO-SQ-WABO
Will Rogers
Helen Oleason
Fr.mk Tours Ore
•Cecil, W. & C.
HEALTn PROD.
5- Sa-WABO
(Feen-A-MInt)
■Amateur Night'
Rny Porklns, M.C.
Arnold Johnson Orr
•Wm. Eety
lUCCKER n-o
a:lB-Dally Ex. 88'
8a-WAB0
'H-Bar-0> Ranger*'
Bobby Benson
Nelll O'Malley
Florence Halop
Billy Halop
Eddie Wragge
John Battle
Detmar Poppcn
I,orratno Pankow
Joe Wilton
John Shea
Poter Dixon
•Krwin- Wasev
51. IIOHNER
(Harmonicas)
7:4S-ila-WOR
Carl Freed
•Atherton & C
HOOVER
ft-So-ITEAF
Edward Davles
Schumann-HelnIi
Joe Koestner
•Erwin- Waacy
EDNA WALLACE
HOPPER
«;lb Dally Ex Ba>
Sn-WADC
'Romance of Helen
Trent'
VIrglna Clark
Lester Tremayoe
Marie Nelson
Alice Hill
Sundra L0V9
Gene McMlllen
Jack Doty
Hazel Dophelds
•Blackett
HOBLICK
(Malted Milk)
7:1B-Dally Ex. Br-
Sn-WOB
Lum & Abner
•Lord & Thomai
HODSEROLD
FINANCE
R:30-Ta-WJZ
Edgar A. Guest
Bernardino Flynn
Don Briggs
Sidney Ellstrom
Galllcchlos Oro
•C. D Frey
HUDSON MOTOB
8:30-M-WABC
Kate Smith
3 Ambassadors
Wallace Sis
Ted Collins
Jack Miller Ore
•Brooke-Smith
JERGEN
B:30-8a-n'.IZ
S. V. Dobbs. Dir.
Walter WInchell
•J. Walt. Thompson
JOHNS-MANVILLE
7:30-Thars-WJZ
Floyd (SIbbona
•J. Walt. Thompson
JOHNSON Hi SON
(Floor Wox)'
S:SO-Su-WEAF
Tony Wons'
Three Brothers
Loretta PoyntoD
Hazel Dopheld*
Emery Darcy
Qlnna Vanno
Ronnie & Van
Anno Campbell
lO-Tn-WJZ
'Fibber McQee A
Molly'
Marion & J Jordan
Ronnie & Van
U. Marcelll's Ore
•Nec(lhan)
BOBT. JOHNSON
12:45-M thro Th-
WOB
'Painted Dreama*
Bess Flynn
Alice Hill
Mary Aftllck
Kay Chase
•N. W. Ayer
KELLOGG
a:30-Dally Ex. Sa-
Sd-WJZ
'Singing Lady'
Ireene Wicker
8:30-F-WJZ
Ruth Etting
Red Nlchoi'ei Ore
Harold Traynor
KLEENEX
11:15 o.m.-M to F-
WABC
'Story of Mary
Marlln'
Basil Loughren, Dir.
Jan Cruslnberry Au.
Joane Blaine
Art Jacobson
Carleton Brickert
Betty Lou Geraon
Francis X. Bushman
Anne Seymour
•Lord & Thomas
KOLTNOB
7:16-Dollr Ex Sa-
9a-WAB0
■Just Plain Bill'
Arthur Hughs*
Ruth Russell
James Melghan
Curtis Arnall
Jos. Latham
•Blackett-S-H
KBAFT-PHGNIX
10-Th-WEAF
P Whiteman Ore
Lou Holtz
Harry Stockwell
Helen Jopson
•J. Walt. Thomp.
LADY ESTHER
10<9n-M-\TABC
8:S0-Ta-W-WBAF
Wayne King
'Stack-Qoble
LEHN & MNK
(Lyeol)
S-Su-WABO
Ethel Merman
Ted Hualng
Al Goodman's Oro
•Lenncn & Mitchell
THOS. LEEHIMO '
(Baumo Bencu*)
8:S0-F-WOB
Norman Cordon
Lucille Peterson
Choristers 4
Lou Katxman Or*
•Wm. Esty
UBBY UcNXlLI.
5:1S-H-W-F- WABO
'Adventure 'Hoar*
Albert Brown
Patricia Dunlap
James Andelln
Jesse Pugh
Karl Way
•J. Walt. Thompson
LORUXARD
(Briggs Tobacco)
(Muriel Cigars)
7:4S-Sa-WEAF
'Sports Review
Thornton Fisher
Jim Bottomley
•Lennen & M
LOUIS PHILUFPE
2 Dally Ex. Ba-Sn-
WADO
'Marie, Little Frencb
Princess'
Ruth Torke
James Melghan
Lester Jay
•Blackett
GEO. W. LUFt
(Cosmetics)
10-W-WJZ
•Cecil, W-C
Hollywood Gossip
Jimmy FIdler
LUX
2:30-Sd-WJZ
T. Luckenblll, Dir.
Antb. Stanford. Dir.
'Adam and Ev '
Gary Grant
Conatitnce Cum-
mlngs
•J. Walt. Thompson
LUXOR
2-Su-WE.'VT
'Sally of Talkie^
Basel' Loughran*
Henry Saxe
Joan Blane
Marjorle Hannan
Murray Forbes
Dick Welts
• Lord & Tbonis*
UACFADDEN.
B:30-F-WABO
(True Story)
'Court of Human
Relations'
Percy Hemus
Arnold Johnson'* Or
Elsie Hltz
Ned Wever
Howard Smith
Lucille Wall
AUyn Joslyn
PanI Stewart
MAYBELLINS
S:30-Sn-WBAF
'Penthouse ' Serin-
ado'
Don Mario.
Dorothy Hamilton
Chas. Gaylord Oro
•Cramer Kasselt
MEXICAN MUSI-
CAL TOURS -
9:30 p.m.-Thn-
WJZ
Angele Mercado Ore
•Direct
OR. MILES LAB'S
(Alka-Seltzer)
B:SO-Sa-WJZ
WLS Barn Dane*
Ridge nunners
Uncle., Ezra
Lulu^ Belle
Maple City 4
;:4B-.M-W-F- IVEAF
'Uncle Ezra,' Radio
Station EZRA
Pat Barrett
CUrr Soubler
Carleton Guy
Nora Cunneen
•Wado
MODERN FOOD
PROCESS CO.
4:1B-M-WJZ
Charles Sorce
Harry Swan
•Clements Co.
MOHAWK
CARPET MILLS
I2:30-Daily Ex. Sa-
Su-WABO
'6 Star Jones'
John Kaul
Elizabeth Day
Herbert Rawllnson
J Anthony Jones
Floreno* Malone
Houston Richards
Eddie .Marr
•Blackett-S-H.
MOLLE
7:S0-Th-WBAF
Al Bernard
Emil Casper
Theo. Carle
Mario CozzI
Leigh Stevens Ore
•Stack-Goble
BENJ. KtOOBB
(Faints)
11:30 a. m.-W-
WABC
Betty Moore
Lew White
•Direct
JOHN C.
MORRELL
B:46-Sd-WJZ
(Dog Food)
Don Becker
Dog Chat*
•Henri, H. A UoD.
NATIONAL
BISCUIT CO.
10:S0-6a-\f^Ar
Kel Murray Oro
Xavler Cugat Uro
Benny Goodman Or
Phil Diiey
Frank Luthtr
Carmen Castlllla
Connie Gates
Helen Ward
Louis Alvarei
•McCann-Erlck
NOR8EO
(Toothpast*)
Il:45-M-ir-F
WABO
W Butterwortb
Ralph Dumke
Ed East
•Stack-Gobla
NOBTUWESTERN
YXIAST
ItSO-M-W-F-WJZ
'Vlrglnlo Lee and
Sunbeam'
Dorothy Pag*
Bob White
Elinor Harriott
Ed Pronteu
Virginia Lg*
8-M-WJ2
Jan Oarber Oro
•Bay* MoFarland
PACIFIO BOBAX
••Th-WJZ
■Death Vall'y Day*'
Tim Frawley
Joseph Ball
Edwin W. Whitney
Lon*soms Cowboy
Joseph Bonlme Ore
•MeC.BrIck
PETSODENT
7-Dally Ex Bat Bnn-
WJZ
Amos 'n' Andy
PINAUD
(Hair Tonic)
10:S0-H-WABO
B Von Hallberg Ore
•Calkins & H.
PHILCO
7i4B dally ex. Ba-
Ba-WABC
Bo'ake Carter
•Hutchlns
PHIU.irS-JONEB
(Arrow Shirts)
10:1B-Sa-\VJZ
Vera Brodsky
Harold Trlggs
Louis R. Anspacker
•Peck
PHILIP (IIOKRIS
8-Tu-WEAF
Leo Relsman'B Ore
Phil Duey
8-W-WABO
Johnnie & 4
10:4S a. ra.-Sa-WOU
Graphologist
Mme. N. Olyanova
•Blow Co.
PILLSBUUY
IO:30-I>ally-WJZ
'Today's Children'
Irma Phillips
Walter Wicker
Bess Johnson
Iren* Wicker
Lacy GHlman
Fred Von Amon
Jean McGregor
•Hutchinson
11 •.m.>W-F-WABC
'Cooking Close Up*'
Mary Bills Ames
•Hutchinson
PITTSBURGH
PLATE GLASS
(Paints)
9t40 a.m.-H thro F-
WOR
Don Carlos Band
Luclo Qraclo
•N. T. Ayer
PLOUGH. INO.
10-W-WEAF
Guy Lombardo
RIcardo Cortex
•Lake-Splro-C
PBEUIEB PABBT
B-Tu-WEAF
Ben Bernle
•Morrls-W. & H.
J. L. PRESCOTT
(Oxol)
10:30 Q.m.-Dally Ex.
Sa-Su-WABO
Jack Fulton Oro.
•B B. D & O.
PRINCESS PAT
B:30-M-WJZ
Sketches
•McJunkIn
P'CT'R £ O'HBI^
3:18 Dolly Ex. Sa-
Sa-AVEAP
(Crisco)
'Vlo & Sadc'
Art Van Harvey
Billy Idclson
Bernadlne Flynn
10-Su-WEAF
(Ivory Soap)
'The Gibson Fam'
Conrad Thlbault
Jack & L Clemens
Lois Bennett
Don Voorhees Ore
8:4B-M-W-F-WEAF
Ivory Stamp Club
Capt. Tim Healey
•Blackman
8:80 Dally Except
Sa a Sn-WEAP
(Oxydol)
'Ma Perkins*
Virginia Dayne
Margery Hannon
Karl Hubel
Will Fornura
Cha*. Eggleston
•Blackett
8:4B p.m.-Tn-W-
Th-WEAF
(Camay)
'Dreams Coma
True'
Barry McKlnley
Ray Senatra Ore
•Pedlar & Ryan
3 p. m. Dolly Bx-
oept Sat & Sna- ,
WEAF
■Homo Sweet
Home'
(Chlpso)
C. W. Socrest
Harriett McQIbbon
Billy Halop
•Blackman
RCA BADIOTRON
B-Sa-WEAF
Nathaniel Shllkart
and Victor Light
Opera Co.
•Lord & Tboma*
REAL BILK
B-Sa-WJZ
Cha*. Previn Orch
Olga Albani
•Erwin-Wasey
RED STAB TEABT
11-Tu-Th-S-WEAF
Edna Odell
PhU Porterfldd
Irma Olen
Earl Lawrenc*
BEISEB CO.
(Shampoo, etc.)
11:18 a. m. Bo-
WEAF
Jack & Loretta
CJlemens
•Donahue-Co*
B. a. BETNOLDS
(Camel Clgarets)
10-Tn-WABO
B-Th-WABC
Casa Loma Band
Walter O'Keefe
Annett* Hanshaw
Alice Frost
Jack O'Keef*
Louis Sorln
Kay Ronwlok
'K'erny Sargent
Pee Woe Hunt
•Wm. Bsty
BITOHIE CO.
(Bno Baits)
»-Ta-WJZ
Bno Crime Clue*
Hanna, Dir.
Howard Smith
Viola Roache
Leonard Doyl*
Mark Smith
Blaine Duma*
Clyde North
Jack McBryd*
8-W-WJZ
Babs and her
Brothers
Hal Kemp Ore
•N. W. Ayer
UCHOLL CO,
(Footpads)
7 .30-Ta-Th-Sn-WOR
'The Street Singer
Arthur Tracy
•Donahue & Coe
SHEFFIELD
FARMS
0:4B-U-Tli-F-WBAF
Billy and Betty
•N. W. Ayer
SHELL
(Petroleum)
S:30-Sa-WEAr
Al Jolson
Lupe Velez
Clem McCarthy
Sheila Barrett
Olsen & Johnson
Peggy Gardner
Victor Young Oro
Benay Venuta
•J. Walt. Thompson
SILVER UUST
7:S0-M-W-F- WABO
•The O'Neills'
Kate McComb
Jimmy Tansey
Aee McAlister
Jack Rubin
Jane West
Clarence Nordetroro
Chester Stratton
•B., B.. D. & a
SINCLAIR
8-H-WJZ
Gene Arnold
Bill Chllds
Mac McCloud
Joe Parson*
Cliff Soubler
Harry Kogen
•Federal
SOCONY VACUUM
7- 8a-WAB0
'Soconyland
Sketches'
Chas. Webster
A. P. Kaye
Arthur Allen
Parker Pennelly
Kate McComb
Isabel WInlock*
Edilh Spencer
John Milton
Ruth Russell
Robert Strauss
William Stickles Or
•J. S. Getchell
SPARKS
WITHINGTON
4-Sn-WJZ
Jolly Coburn Oro
H Van Emburgh
•Edwin Waeey
8SS CO.
(SS3 Tonic)
8.30-F-WOB
'The Music Box"
Mary E. Wood
Billy Axton
•Johnson-Dallls
STAND. BRANDS
S-So-WEAF
(Chase & Sanborn)
A. K. Spencer. Dir.
Amateur Show
Maj. Edw, Bowes
5- W-WEAF
(Royal Gelatine)
'One Man's Family'
Carleton B. Moore,
Dir.
J. Anthony Smythe
MInetta Allen
Michael Rafetto
Kathleen Wilson
Barton Tarborougb
Bernlce Berwln
8- Th-WEAF
(Flelschmann)
G. Thompson, Dir.
Rudy Vallee and
HI* Conn. Tank*'
Aline MacMahon
Tom Howard
George Sheltnn
Pinkie Lee
Lois Revel
Cohne Canyon Hill
Billies
7i30-Sn-WJZ
H. Polesle. Dir.
Joe Penner
Stefannl Diamond
Ozzle Nelson Ore
Harriet HllUard
•J. Walt, Thomp.
S'TEBLING PROD.
a-Tn-W^lBO
(Bayer's Aspirin)
Frank Munn
Bernlce Claire
Qits Haenschen Oro
B:30-Sn-WEAF
(Dr. Lyon'*
Toothpowdsr)
Gus Haenschen Oro
Frank Munn
Vlvlenne Segal
Ohman St Ard*n
Bert Hlrsch
6- F-WEAF
(Phillips Mag)
'Waltz Time'
Abe Lyman Ors
Frank Munn
Bernic* Clair*
8:S0-Ta-WABC
Abe Lyman
Vlvlenne Segal
Oliver Smith
•Blackett
8t4B-M-Tu-W-Tli-
WABC
(Calif. Syrup Figs)
'Dick Tracy'
Ned Wever
Lester Jay
Walter KInsella
Charles Slattery
Ross Keana
•Stack CahU
■TEWABT-
WARNEB
(Alemlte)
lOtSO-Th-WABO
Lysbeth Hughe*
Bob McCoy
Art Thorsen
Horace Heldt
King Sisters
Steve Merrill
Jerry Bowne
Alyce King
•Blackett-Sampl*
STUDEBAKEB
10-F-WABO
8- M-WEAF
Richard HImbcr
Stuart Allen
•Roche-W-C
BUN OIL
8:4S-Oally Except
Sa-Sa-WJZ
Lowell Thomae
•Roche- William*
TASTYEABT
12-6n-WJZ
Amateur Show
Chubby Kane
Horace Kehyl
Johnny Johnson Oro
•Clements
TEXAS CO.
6:80-Tn-WEAV
Ed Wynn
Graham McName*
Eddie Duchin Oro
•Hanir-Metzger
UNION CENTRAL
(Insurance)
B-Su-WJZ
'Roses & Drums'
Helen Claire
Reed Brown, Jr.
John Griggs
Ous Smith
Wright Kramer
J. Spurln-rnllela
lorn Carr
Joe Curtin
E'iward Jerome
Jnok Roslugb
Morgan Farle.»
(■orter Hall
Guy Bates P lOt
Ijrwyn Mutch
•J. Walt. Tbompson
UNITED DRUG
4-Bn-WEAF
Rhythm Symphony
DeWolfe Hopper
•Street & Finney
U. S. TOBACCO
(Dill's Best)
B:30-F-WEAF
One .Night StandC
Josef Bonlme Oro
•McC.-Erick.
WANDER CO.
(Ovaltlne)
8i48-Dally-W,IZ
■Little. Orphan A'
Allan Baruck
Henrietta Tedro
Ed Sprague
Stanley Andrew*
Shirley Pell
•Blackett
CHAS. WARNEB
(Sloan's Llnamentj
0-W-WJZ
John Chas Thomas
WA8EY PROD'CTS
8:1C-M-W-F.
WABC
Edwin C. Hill
12-DnlIy Ex. Sa-Ba
WABC
e:4B-Sn-WAB0
Voice of Experience
2-Sn-WOB
Jacob Tnrshlsh, The
Lamplighter
•Erwln Wasey
O. WASHINGTON
(Coffee)
B:4B-8n-WJZ
'Adventures of Sher-
lock Holmes'
Louis Hector
Leigh Level
Joseph Bell
•Cecil, W. C.
B. L. WATKINB
9- 8a-WEAF
(Dr. Lyons Tooth-
paste)
Pierre Le Kreeun
Raquel de Carlay
Jerome Mann
Men About Town
Andy Sannella Orr
•Blackett
WELCH
(Grape Juice)
8-r-wJz
Irene Rich
•Kastor
WE8TCLOX
4t48-Sn-WEAF
'Big Ben Dream
Dramas'
Arthur Allen
Parker Fennelly
•B. B. D. Sc O.
WOODBUBX
9-Tn-WABC
Blng Crosby
Georgia Stoll Ore
7:4S-M-W-F-WJZ
'Dangerous Para-
dise'
Elsie Hltz
Nick Dawson
•Lennen & M.
WBIOLEY
PHABHA>
CEUTICAL
4:30-Sa-WEAF
Harry Reser
Ray Heatherton
Peg La Centra
•Jerom e B . Oray
WM. WBIGLEY
7-Dally Ex. Sa-
Sn-WABO
'Just Entertain-
ment'
•Frances Hooper
WYBTH
10:48 a.m.-DaUy
Ex. Sa-So-WABO
'Mrs. WIggs of
Cabbage Patch'
Betty Oard*
Allc* Frost
Jo* Latham
Andy Donnelly
Amy Sedelle
Eitolle Levy
Pat Ryan
•Blaokett-S-H
GOVT. CONTROL
OF RADIO
INS. A.
Capetown, April 10.
It ia . practically settled that the
South African Government will take
over the African Brpadcastlng
Company (Schleslnger outfit) from
March, 1937, due to the report of
Sir John Rolth, director-general of
the B. B. C, recommending such, a
step.
Relth says the present service is
capable of immense Improvement
as regards programs, facilities and
general work.
Intended that the broadcasting
control be centered In an organiza-
tion, independent of government
control, and owned by the public.
African Broadcasting Company
licenses will not be renewed after
March, 1937.
Report recommends cheaper li-
censes, at present costing $8.76
yearly. Intended -change has
aroused much satisfaction in the
country, due to the poor class of
program, wretched service, and
Ignoring of the public demand for
better reception.
WMCA MAY SERVICE
WPG, ATIANTIC OTY
Donald Flamm, head of WMCA,
New York, la mulling over the prop-
osition of feeding sustaining pro-
grama to WPQ, Atlantic City, which
drops off the CBS management list
at the end of June. Program affilia-
tion idea came from persona con-
nected with Mayor Bacharach^s ad-
ministration, with the suggestion
being made that Flamm draw up a
detailed plan, showing terms, etc.,
for submission to the municipal
government which owns and oper-
ates the outlet.
Flamm's sales department soma
weeks ago approached Mayor Bach-
arach on using "WMCA for a bally-
hoo campaign on the resort during
the current season.
WBBM After Big HaD
Chicago, April 30.
With tho Chicago Tribune station,
WGN, rushing to completion its new
$600,000 studio on Michigan avenue,
the rival station, WBBM of the Co-
lumbia web, laat week started nego-
tiations with the Medlnah Club
building, right next to the WON
new studios, for the possible use of
its ballrotm of public broadcasts.
WBBM and CBS are primarily fig-
uring on the Medlnah spot for pub-
lic programs of Horace Heldt show
for" Stewart-Warner which will
originate In Chicago late In May.
But should the Heldt angle click, it's
likely that WBBM will stretch the
public broadcasts to other shows.
WBBM also negotiating with the
Medlnah club for remote control
pick-up of bands which will go into
the new Medlnah club nltery which
Is expected to open within a month.
WBBM In the past has used the
Medlnah ballroom for occasional
public shows, but it may now figure
aa a permanent fixture. WBBM has
never had room in its own quarters
in the Wrlgley building for public
broadcasts.
Ex-Managing Editor at
KMBC to Run News Dept.
Kansas City, April 30.
KMBC has named Erie H. Smith,
former managing editor of the
Kansaa City Journal aa editor of
the station's newly organized news
casting department.
Smith will edit Tranaradio ser-
vice, and all local material sub-
mitted by the KMBC sUff, the mem>
berg serving aa reporters. Schedul*
now Includes seven newacaats dally
sUrtlng at 6.30 a.m. and the last at
11.66 p.m.
KMBC will place a newscastlng
car on the street In May to broad-
cast local events direct from the
scenes,
NBO la shoving Honeyboy and
Saaaafras, comedy team, out alx
times weekly now over the red net-
work at 18:16 p. ©. SDST. Qeorge
Fields and Johnny Welch are their
real monlckeri. Come by wajr of
vaude and Texas medicine ahowv.
Wednesday, May 1, 1935
RADIO
VARIETY 33
New York Radio Parade
By Nellie Revell
"WNEW 1b considering shifting the house ork that plays the 'Dance
Parade' to Ita New Jersey studios for the airing of this program for
Iiro reasons. One Is that wage scale Is cheaper across the river. Other
as to do with fear that union may put clamp on Dance Parade by
•aklng that musicians get paid on commercial rate, Instead of sustaining
scale they now rate for this show, since the program gives plenty
ylugglng to various dine and dancerles around town.
Hasn't ^teard About WHN
Last Thursday eve the Loew Agency bookers threw Marvin Schenck,
■tog;ul-of that organization, a beefsteak. Every Loew agent In town
Attended. One of them spied a mike alongside the speakers table and
Mked If aftalr was being aired. Receiving an answer In the affirma-
tive he left himself wide open by asking what station was doing the
broadcast. This from a Loew ageiit and with Loew calling all cars to
plug WHN.
Cheerio'* Matinal Armor
Last Monday morning during the Cheerio broadcast a strange sort of
pup-pup noise came through the mike. Sounded as if a mike was ready-
ing to go on the blink. Examination tho', showed t'was Cheerio him-
self causes the foreign sound. Came to work in a stiff-bosom shift and
•very breath shifted shirt with resulting pup-pup noise. He finished
program sans collar.
Bathing Facilities
"WMCA, New York, Is remod-
eling former executive offices
Into audition quarters. One
relic of the network era will
be preserved undesecrated.
That's the handsome black and
ox-blood colored shower bath.
Anyone now wishing to take a
bath between broadcasts may
apply at the service desk.
Clients get priority over
talent.
WOR Sustainers Go MBS
WOR started a wholesale feeding of sustaining shows to the Mutual
Net this week. The Monday eve Paul 'Whiteman Ork spot; Alfred Wal-
lensteln 'Slnfonletta'; Spotlight Revue on "Wednesday; Moonbeams each
Friday; and Bide Dudley twice weekly are the shows set with two
■hlning spots on the way. Heretofore "WOR fed- MBS only "Witches Tale,
special events and commercials.
Frank Black Moves His Act
NBC Is no longer managing 'The Revelers' quartet, one of the few if
not the only act to draw a guarantee from NBC. Quartet composed of
Wilfred Glenn, Bob Simmons, Eliot Show and Lewis James was guaran-
teed $75,000 annually with the take being split five ways since Prank
Black owns the group. William Morris Agency has replaced NBC as
manager.
Short Shots
Transradio News has slgjied WLW Clncy for Its service effective May
1st. Contract calls for 19 hours of flashes on week... Heinz Products
auditioned a show at NBC consisting of B. A. Rolfe ork. Mystery Chef,
Sisters of the Skillet, Willie Morris, Phil Duey, Men About Town and
the Modern Choir. Doug Storer of Rockwell-O'Keefe handled show...
WMCA baseball resume by Johnny Fraser at present sponsored only
thrice weekly gets the same sponsor for other four days In week. When
local teams don't play they do out-of-town games. . .Beale St. Boys, ex-
CBS scat quartet, have a WMCA commercial. . .Lelth Stevens, CBS
orkman, Is resting and vacationing In Poconos for two weeks... CBS v.p.
In charge of Station Relations Sam Plckard returned from Florida last
Thursday. . .J. Walter Thompson Agency renovating their reception o ce
and now greet visitors alongside elevators...
WIRED RADIO
$2 MONTHLY
SOON
North America Co., promoters of
a wired wireless system, have in-
stalled 50 of the 350 receiving sets
ordered for_experlmental purposes
from Philco. All these sets are to
be placed In the homes of em-
ployees of the combine's Cleveland
power holdings, North America has
to date stenciled on wax over 800
musical numbers, paying to the
copyright owners an experimental
fee of $7.60 per tune." Recordings
being used for the Cleveland experi
mentlng cost around $100,000, and
include such combos as Casa Loma,
Dorsey Bros., Paul Whiteman,
Isham Jones and Louis Katzman.
As the result of surveys conducted
in various parts of the country
through women sent out to quiz
householders on the wired wireless
idea, the company figures that It will
be able to get at least 17% of the
present 20,000,000 radio homes to
subscribe to Its proposition. Sets
win be Installed for $2 a month, with
50c. of this reserved for program
service.
Code Authority Investigates Chi
Coihmercialism on Band Pickups
TELEVISION DANGER
Newspaper Yarns Cause Drop in
Sales of French Radio Sets
jraris, April 21.
Over-optlmlstlc articles in the
French press on development of
television has caused a slump in
sales of radio sets, fans announc-
ing they'd wait until the radio show
next fall, when television sets, they
think, will be put on the market.
Trade association has therefore
started a counter campaign. Points
out that television isn't practical yet
for general use, and, anyway, sound
receiving sets will always be neces-
sary, even if image -receivers can
be added later.
GUY LOMBARDO
SEEKS OIL
RELEASE?
Wai Works
Scrambled Notes
Cole Bros, circus which Is opposish to Rlngllngs' Hagenback-Wallace-
Four Paw troupe has a swell radio tie-in. Orphan Annie show on NBC
has script calling for Annie to do a series of adventures in a circus and
win also send an Orphan Annie and her dog with the circus on road..^
Mme. Schumann-Helnck will guest star on IFlrst Nlghter' Mothers Day
broadcast. . .Don Dowd, Chlcago-NBC announcer Is pappy of baby boy. . .
Jack Arthur starts his own one-half hour spot on WOR on Friday. Jack
will sing classic and semi-classic tunes, do his announcing and read a
bit of poetry to music of George Shackley. . .Joe Haymes ork starts an
18 day stand at Walled Lake Casino with a CBS wire on Friday. Ork
doesn't work on Monday or Tuesday and will hop to Chicago on those
days to make "Victor Records. . .Sisters of the SklNet replace Gossip Be-
hind the Tlike shows on CBS. Wally Butterworth who handled former
■how will look after new one also. . .Theodore Webb the baritone who
has been singing the John Barclay roles on Palmollve operettas anony-
mously now gets billing. . .WOR auditioned Adele Ronson and Rosa-
line Green among many others for announcer on a new Transradio
News spot aimed at woman folks... Tony Wons hobby Is fiddle making.
Recently played one of his own make on show and didn't sound bad
at an...
Nemo
Effective May 6th, Shell Chateau drops the Monday mldnite rebroad-
cast fpr coast and will add the following networks and stations to the
regular Sateve show. Orange, Mountain, North Mountain nets and
KFSD and KTAR if and when available. . .Loretta Lee starts a CBS sus-
taining spot on May 8th... Lulu McConnell is readying a script for
radio... Joe Relchman ork will head Lombardo into the Waldorf-Astoria
tor a .limited engagement and then will follow Lombardo back in again
after the Lombardo outfit has been there for four weeks. . .'Molasses
'n' January' and Three "X' Sisters have been reslgnatured to a new three
year contract by Ed Wol^^- • • Ju'^s Nassberg, Joey Nash's brother is now
Joey's manager. . .Clem Walters of NBC sound effects Is in the hospital
with a cut tendon on his foot. Doing Palmollve show two weeks back and
watching script for cues and kicking metal thunder sheet at same time.
Missed one kick and cut tendon on foot. Harold Stern ork from Marden's
Riviera will air NBC. Ditto Sonny Woods from Connie's Inn. Stern ork
being In Jersey ducks the $3 tariff. Woods is paying the ante... Harry
Salter to Bermuda for wee bit of rest. ..Charles Speer of CBS continuity
who has been out of action with a bad leg due to auto accident is back at
desk again.
Buddy and Ginger, favorite juve.
program In this sector, on Friday
(26) left WCCO, where it originated
three months ago. Off for the sum-
mer, resuming In fall.
Chocolate Products Co., sponsors
had Intended riding along through
the summer, since the product they
purvey, Stiniclous, is a hot-weather
natural, but daylight-saving time
moving the sked an hour ahead
placed the CBS chain feature in the
B and O spot.
Record ed v ersion has been run-
ning on "WDAF, Kansas City, for
past five weeks. Platters also re-
cently started on WAIU, Columbus,
and other cities throughout the
country are being added.
Jack ArmstronBi transcription pro-
gram Is shifting from WNAC to
WEEI, Boston. Airs at 5:30, and
on several occasions last summer
the platter had to be shifted to
WAAB, Boston, when baseball
games (sponsored by Penn Tobacco)
ran overtime.
Sponsors taking no chances
through the coming baseball season.
Stanley A. Widney, announcer,
WHO, married last week to Ilah
Miller, dancer, Des Moines.
Indications that Guy Lombardo
was anxious to get a release of his
contract with the Standard Oil Co.
of New Jersey were given yesterday
(Tuesday), when the bandman made
arrangements to do an audition this
afternoon (Wednesday) for Coca-
Cola at the Decca Record Co.'e stu-
dios. Agency that contacted him
for the audition was the D'Arcy out-
fit of St. Louis, which is the regular
rep for that account.
Contract which Lombardo entered
into with the refining company
through the Music Corporation of
America two months ago put the
band under obligation to Standard
Oil of N. J. for 52 weeks. Agree-
ment stipulated that the feflning
company would start its half-hour
program with the Lombardo unit on
CBS by July 10, and gave the petrol
account an option on the Lombardoe'
roadshow services. Deal with Stan-
dard Oil was described by the latter
as being exclusive both from, the
radio and commercial roadshow
angles.
Lombardos' final broadcast for
their present commercial, Plough,
Inc., will be June 26. Band has been
on this drug combine's payroll for
almost a year.
Audition for Coca-Cola includes
Ruth Ettlng. With the warbler un-
able to be present, her voice will be
dubbed from records Into the pro-
grams being piped to the D'Arcy
and Coca-Cola' execs.
Chicago, April 30.,
'Code chieftains zoomed into town
last week for a little look around as
a follow-up on a number of criss-
cross complaints among local sta-
tions. After checking around, the
code boys hopped the. flyer east.
One angle which threatens some
excitement locally as far as the code
is concerned Is the matter of extra-
heavy plugging on cafes and nlte-
rles on the remote control dance
band circuit. Statlon.s have been
trying to outdo each other on spiels,
even mentioning the non-couvert
charge and the cost of the dinner.
Union hasn't liked this particularly
and has been squawking that can't
possibly figure as a straight sustain-
ing show, but Is rather a full-fledged
commercial and should be paid for
all around at commercial rates.
Stations are in tlie middle on this
questions. Individually all admit
that the plugging is way out of line,
but each is afraid to tone down on
the ad spiels for fear the rival sta-
tion win step in and grab off the
nitery. And competition for dance
bank pick-ups at nite is too stiff-
around this town to permit any ton-
ing down among the stations. If It's
to come at all, it must come from
the code board. NBC had been
threatening to cut down on. its plug-
ging, but forgot all about it when
CBS stepped in some time ago and
snatched off the College Inn wire.
Engels Goes West
George Engels, v.p. In charge of
the NBC Artists Service, la leav-
ing today (Wednesday) for Holly-
wood to look over the web's recent-
ly established booking branch.
Dema Harshbarger, formerly head
of the Civic Concerts Service, Is
managing it.
On the way back cast Engels will
spend a few days in Chicago.
Stand By
Colgate Is plugging two of their soap products with recordings of
dramatized version of Cosmopolitan Mag yarns on 17 stations through
country. Shows are 16 minutes on twice weekly. . .Hilda Cole of CBS
press announced her engagement to Owen Reynolds, Princeton '34 and
Marquette, Michigan. . .Kate Smith will knock oft in June for a one
month rest...Kool & Raleigh CIggles have bought 97 CBS outlets for
their sponsored Kentucky Derby. . .House of Glass does a rebroadcast on
May 1st for West Coast. Rebroadcast will be first episode of script,
whUe broadcast three hours earlier was third episode. This Is for new
listeners out West. May 7th both shows will be the same... Blue Coal
Is auditioning for its fall show... NBC lobby entrance to elevators now
has ropes across entrance during day to aid pages in keeping tabs on
unwelcome stooges. . .Gertrude Nelsen playing in vaude in Wash., D. C,
was piped to Ex-Lax show Monday eve in tricky way. Nelsen sing-
ing In Wash listened with earphones to ork in N. Y. On cue sang and
control men in Ny sync'd song and tune. . .Crosby folds for summer in
June,., Mills Bros, go to London. . .Paul Douglas to Europe for three
weeks on June 4th... June Aullck of CBS press going groggy setting her
accounts in the Hobby Roundup this month. So far she has them hobby-
Ing everything from four leaf clovers to silverware... The Freshmen on
Coty show with Ray Noble are 'Tunetwisters' under different tag. Jack
Lathrop of this outfft was banged In auto crash but not serious.
Ton Were Positively Mediocre!'
Kilo Circle, Amateurs' Club, Criticizes Own
Members Freely at Meetings
NRA's mantle does not extend
over the hopeful brigade of radio
amateurs, but a band of 32 of them
in love with the idea of making a
living out of being amateurs has
organized the Kilo Circle in New
York City, Their chief delight is to
hold weekly meetings and frankly
—but not too frankly— discuss each
other's performances. They've been
tolling what's wrong since October,
1934.
Program schedules In the neigh-
borhood stations permit the Kilo
Circle to have fair representation
of Its membership over WARD,
WFAB. WOV, WBBC, and WBNX.
No money transactions in such
cases jeopardizes anybody's ama-
teur standings.
Group shares Quarters at 140
West 42d Htreot with a couple ot
nmslc studios, rehcar.sal hall.-j, etc.,
and a central waiting parlor. Leo
Bortlnlque 1.*) chieftain; Truxton
Graven, vice na,b )b and Arthur Is-
Icr, excc_8crlbblcr. Duos are .50c per
month.
To qualify for membership, a per-
son shall either have made a single
air squeak or displayed some bud-
ding talent In an audition. No com-
mission racket thl.s, but if a Kilo
Girder does win something good
through a tip from within the
ranks, it Is taken as a matter of
course that he will reciprocate hon-
orably. This, however, will be test-
ed out when the time comes.
After meetings the Kilo Circle re-
laxes. Animal cookies and lemon-
ade are passed around, loiter on a
spring prom is planned. '
Agencies-^Sponsors
Benson-Dall agency now handling
the United Remedies account which
was formerly in the Heath -Seehof
office.
Sellers Service aeency, Chicago,
now placing advertising for the
John R. Thompson re'ataurants.
Sellers Service agency here has'
snatched off the Booth Fisheries ac-
count and is shaping the former
'Fi.sh Talcs' show for a test on
WBBM, Chicago Columbia station.
Show, being guided by George
Couper, will hit once^veekly.
Penn Tobacco has added the Iowa •
territory to its summer radio cam-
paign for Kentucky Club tobacco.
Product will use KSO, Des Moines,
and WMT, Davenport, for dally
baseball play-by-play broadcaists
and WHO, Des Moines, for a dally
sports resume.
Account is now carrying on its
payroll the Yankee Network and
WBBM, Chicago, for similar play-
by-play events.
Spot campaigns are being readied
by two soap brands. Life Biioy and
Colgate's Octagon, while a third,
Fels Naptha, is arranging to keep
its present schedule going through
the summer.
Life Buoy account Is being cleared
by the Ruthrauft & Ryan agency.
ExLax has extended with CBS for
the continuance of its Monday night
spot through the summer, with the
Don Lee west coast link Joining the
broadcast June 24. Account may
switch to a straight musical policy
during the warm spell, retaining
Lud Gluskin as head of the band.
Gertrude Niesen Is slated to leave
the program for several weeks of
Municipal iiiUHloal COli'ieuy In St,
IjOuIs.
Stan Lomax, sports commentator,
has been spotted for two commer-
cials oyer won, New York wljlch
will keep him on the air daily.
Christian Felgcnspar Brewery has
signed the spieler for 16 weeks,
.starting April 30. He v/lll bo heard
at 7 p. m. on Tuesdays, 'J'hurs-
daya and .Saturdays. I'laccd through
Paris & Peart agency. "
Prantz Distillers have also signed
Lomax for a sports resume thrice
weekly, on Mondays, Wednesdays
and Fridays. Contract, placed
through Hockswender Agency, runs
for 52 weeks.
J. Walter Thompson agency as-
signed one of its staff to keep John
Barrymore company in his hotel
suite for four days prior to the Shell
Oil show over NBC last Saturday
night (27).
Kinzlcr DistlllinB Co.-'poration Is
now on WMCA, New York, daily
with baseball broadcasts. Original
contract was for thrice a week only,
but after flrst seven days more
time was taken.
34
VARIETY
RAD
V
I O
Wedneadaj* May 1, I935
New Business
NEW YORK CITY
Adlcr Foot Wear, scries of 60 spot
announcements, for an indeflnlte
geriod. Placed through Bess &
chilUn, Inc. WNBW.
National Beauty Parlors, six 15-
minute periods weekly; for an In-
definite period, starting April 29.
Placed through Bess & ScbiUin, Inc.
WNEW.
Smith Brothers, Inc., Tuesday
nights, tor 26 wcelcs, presenting Ice
Cream Party. Placed through' Konig
Advertising Co. WMCA.
Westminster Theological Beminary,
series for an indefinite period, com-
ing from WIP, Philadelphia. Placed
direct. WMCA. . ,
Riig Renovating Co., two 100-word
announcements dally; for 13 ■weeks.
Placed through Joseph Katz Adver-
tising Co. WMCA.
General Motors Corp., two an-
nouncements daily, for an Indefinite
period. Placed through Campbell-
Ewaid Agency. WMCA.
M. J. Fur Co., Sundays at 2:15
p.m., EST, presenting Vince Calendo
and orchestra, for 13 weeks. Placed
through Sternfleicf-Godly, Inc.
WMCA.
Fitch PuiUshing Co., Monday
tlirough Fridays, for 49. weeks, pre-
senting Safeguarding Investments.
Placed through E, C. Van Dyke
Agency. WiMGA.
Ford Motor, Monday 'to Saturday
Inclusive, for an indefinite^ peflod,
preiscntlng Gallagher and Shean, Jr.
Placed through McCann Erlckson
Ajgency. WEAF.
Gillette Safety Razor, .Mondays at
10:30 p.m., EST, presenting Lucky
Smith. Placed through Ruthr^uft &
Ryan Agency. ' WEAF and ' network
CUmalenc, renewal on Cllinalene
Ckrnival, series begins on May 9.
Placed through W.- S. Hill, Inc. NBC.
Coty, Inc., renewal on Ray Noble
and orchestra. Placed through Blow
Co. WEAF and network.
Frantz Distilling, Inc., starting
June 3, thrice weekly, at 7 p.m.,
KST, for 52 weeks, presenting Stan
Li'omax, sports. Placed through B
H. Hockswehder Agency. WOR.
Simplex Diathermy, renewal for
Bpot announcements for 52 weeks
WOR.
Pure Milk Products, renewal on
Martha Deane hour, for five weeks,
thrice weekly, starting May 6. WOR,
Chiiatian ' Feigenspan- Brewing
Co., presenting Stan Lorriax, sports
talks, for 16 weeks, starting April
30, thrice weekly. Placed through
Paris & Peart Agency. WOR.
Et. Christopher's Inn, series of Ave
Maria programs, starting April 28
Xor an indefinite period. WOR.
Port of New York, starting May 2,
presenting Coming Events and
Metropolitan Travelogue, for an in-
definite period. WOR.
E. R. Wagner,: carpet sweepers,
aeries of spot announcements, for 13
weeks. . Placed through Cramer-
Krasselt Agency. WINS.
Cardinal Lahoratories, shoe polish,
thrice weekly,, for four, weeks, pre
eenttng Gay Lee, woman's features,
starting June 3. Placed through
Blackett, Sample & Hummert, Inc.
WINS..
Rvg Renovating- Company, spot
announcements, for 13 weeks, on
Cocktail and New York hours.
Placed through Joseph Katz Adver
Using Company. WINS.
Stern Brothers' Department store,
time signals_(Jfi-lly, for four weeks,
WINS.
Noblesse Face Cream, series of
epot announcements on New York
and Cocktail Hours, six times
weekly, for 13 weeks. Placed
through Pedler & Ayres, Inc. WINS,
; Bofjman Beverage Company, seven
spots weekly, for 52 weeks. Placed
through Kimball, Hubbard & Powell
Agency. WMCA.
Harry B. Goodman, Sundays at
10:3,0 p.m. for 26 weeks, presenting
insurance talks. WMCA.
Evergreens, Bangoi', Me., series of
26 broadcasts, Mondays to Satur
days, presenting Tour Garden talks,
WMCA.
- Doggloic Products.- Wednesdays,
fbr 62 weeks, presenting dog talks,
Placed through Lowey Advertising
Agency. WMCA.
■ Gottfried- Baking Company, thrice
weekly, for 36 ' weeks, presenting
Academy of Music of the Air. Placed
through Lake, Spiro A Cohen
Agency. WMCA.
Bookstore of the AiVj for 13 weeks
on Wednesdays, presenting Truth
and Metaphysics series. WMCA.
Gardens of the Nation, twice
weekly, for an indefinite period, pre-
senting Belrnont's trained canaries.
WMCA.
Pioneer Cwt-Rote Refrigerator
Company, Friday series, for 62
weeks, presenting Flash Gordon
transcription serial. WMCA.
Willoio Shop, Sunday series for 26
weeks, presenting Bud Ralney's Fat
Folks' Club. WMCA.
Gcrardine, Inc., thrice weekly, for
13 weeks, presenting beauty talks by
V. E. Meadows. WMCA.
ments dally, for three months. Placed
direct. WPEN.
Electric Warehouse (Philadelphia),
weekly spot announcements, for in-
definite period. Placed direct. WPEN.
lApton's Ted, spot announce-
ments on Indefinite contract. Placed
by Frank Presbery Agency. WPEN.
Michell Seeds, daily spot announce-
ments on week-to-week contract.
Placed direct. t^TRAX.
Kauffman Bats (New York), spot
announcements daily, on indefinite
contract. Direct. WPEN.
Laundry Gems, one 15-minute mu-
sical program weekly for three
monthq. Placed by Robert M. Clutch
Agency. WPEN.
F. Lo Monaco (foods), spot an-
nouncements, on indefinite contract.
Direct. WPEN.
So,- Phfla. Sewing Machine Co.,
dally spot announcements, on indefi-
nite contract. Direct. WRAX.
Royal Shoe Markets, half-hour
amateur program weekly, on indefi-
nite contract. Direct. WPEN..
Moskin's (clothing), daily spot an-
nouncements, on -indefinite contract.
Direct. WPEN.
Liberal Clothing Stores, spot an-
nouncements daily, on Indefinite con-
tract; Direct. WRAX.
Bhering Coffee, one 15-minute mu-
sical program weekly, indefinite con-
tract.. Direct. WPEN.
International Gold . Buying, daily
participation, on Top of Morning pro-
gram, for 13 weeks, starting April 24.
Placed by Broadsmith Agency.
WFIL.-
Henry Hurst Company (linens),
daily participation on Janet Lane's
Shopper's Review. Placed- for 13
weeks, by Fehling and Jourdet
Agency. WFIL. -
Henry Hurst (linens) eight one-
minute announcements. Placed, by
Fehling & Jourdet Agency. WFILi
Bay State Fishdng Co., 52 flve-
minute broadcasts. Placed by Street
& Finney. WFIL.
General Motors, 100-word spot an-
nouncements, contract indefinite.
Placed by Campbell-Ewald Agency.
WFIL.
Pontiac Motors, 100-word spot an-
nouncement. Placed by Broadsmith
Advertising Agency. WFIL.
Chrysler Motors, 20 one-minute
spot announcements beginning April
16. Placed by RuthraufE & Ryan
Agency. WFIL.
National Gold Buying, three broad-
casts, participation on Top of Mor-
ning program. Placed direct; WFIL
Yirginia Products, 39 participa-
tions on Top of Morning program
over period of 13 weelcs. Placed di-
rect. WFIL.
Whitemarsh Memorial Park, half-
hour musical program, for 26 weeks.
Placed by Commonwealth Advertis-
ing. WFiL.
Jolins ManviTle, 15 minutes weekly,
news talks. WFIL.
Evergreens (plants), 26 flve-mln-
ute sppt announcements with music.
Placed direct. WFIL.
Wm. Wolf Bales Co. (reducing tab-
lets), spot announcements and par-
ticipation on Magazine of Air and
Town Tattler progrtuns, twice dally
except Sunday. Contract through
New York placed for 13 weeks. WIP.
Re/ormation FeUoMisWp (religious);
three broadcasts one-half ho ur eac h.
Philip Klein, Inc., Agency. WIP.
Diamond Optical Co. (opticians),
spot announcements ,and participa.
tion In Town Tattler and Magazine
of the Air programs, two weeks daily
except Saturday and Sunday. WIP
Schultz <£ Co. (wallpaper), contract
indeflnlte, 16-mlnute program once a
week. Philip Klein Agency. WIP.
■Pecano Manufacturing Co. (food),
three times weekly by participation
in Home .Makers' Club hour, one-
month contract. Elam O. Hess
WIP.
£fere«o7» (New York) (health food),
one year, 26-minute program dally
except Sunday. Direct. WIP.
ATLANTA
NinnaUy it McOtm Co., textile
manufacturers, six auarier-faour
daytln;e programs weekly for 62
weeks. Rawson-Morrlll Agency.
WGST.
Orange Crush Bottlinff Co., flvs
quarter-hour daytime programs
weekly for 13 weeks. WGST.
Pryor Tire Co., spot announce-
ments. Freltag Agency. WGST.
Chevrolet Motor Co., three quar-
ter-hour night programs weekly for
13 weeks. Campbell-Ewald Agency.
WGST.
Yarbrough Motor Co., spot an-
nouncements. WGST.
W. T, Grant Co., spots. WGST.
Ford Dealers of Atlanta, 100-word
spots three times dally for 10 days.
E(LStman-Scott Agency. WSB.
PortiTia Cigars, 104 station break
announcements. .Gotham Agency.
WSB.
Chieftan Manufacturing Co., for
Colorshlne, 18 flve-mlnute spots. Van
Sant-Dugdale Agency. WSB.
Plymouth Motor Cars, 10 onc-min-
ute spots. Getchell Agency. WSB.
PHILADELPHIA
Lane Bryant (woman's store),
spot announcements for indefinite
period. Direct. WRAX.
. Evergreen Nurseries, five-minute
spot announcements, 26 times. Di-
rect, WPEN.
Tastyeast, dally spot announce-
ments on indefinite contract. . Placed
by Clements Agency. WPEN.
Crawford Furriers, spot announce-
DAYTON, O.
Banker Motor Sales, 25 125-v/ord
spots, three times a week to ay 25
WHIO.
Burns Motor Co., 13 15-minute pro-
grams, local travel talk, on Thurs-
days only at 6:46 p.m., started April
18, ends July 12. WHIO.
C. a L. E. Railroad Co., six 126
word spots daily from April 22 to
April 27, inclusive. WHIO.
Goodrich Bilvettown Tires, seven
30-word spots to May 2. WHIO. -.
Dr. Keyes Com Pads (Erwin Gear
Distributing Co., 1113 Vine Street,
Cincinnati, Ohio), 125-word spots to
continue daily, indefinitely. WHlO.
Johnston-Ehelton Co. (Home
Store), 13 16-mlnute programs, fash'
ion talk, Fridays, 10:00 a.m., started
April 12. WHIO.
Kellogg Sales Corp., 30 "125-word
spots, ending May 28. WHIO.
Dr. D. C. McEwen, 13 flve-mlnute
programs, health talks, on F ridays
at 10:30 a.m., to July 6. WHIO.
Grace Bpocrlein Beauty Btudios,
Inc., 52 flve-mlnute beauty chats, on
Tuesdays, Thursdays and Saturdays
at 10:00 a.m., ends August 20.
WHIO.
Shcffer Music School, 26 15-mlnute
programs on Fridays at 5:30 p.m.,
ends October 4, presenting pupils of
music school. WHIO.
Tovan Electric Co., six 15-mlnute
programs on Mondays, Wednesdays
and Fridays at 9:15 a.m., Hiram and
Henry, song nnd comedy programs,
ends May 8. WHIO.
BOSTON
Harmony Garments, renewal, 10-
.miniite talks thrice weekly for one
week staxiing' April 15. Through
Broadcast Advertising. WBZ.
Bay -State Nurseries, renewal, flve-
mlnute talk thrice weekly for one
weolt starting April 15.' Broadcast
Advertising. - WBZ.
Sunrayed' Co., renewal of partici-
pation in Home Forum Cooking;
School, twice weekly, for 13 weeks,
starting April 27. Through Cham-
bers & Wiswell. WBZ;
General Motors Corp., renewal of
one-minute announcements twice
v/eekly for one week, starting April
14. Campbell-Ewaild. WBZ.
Gord Reclaiming Corp., renewal,
spo.nsoring daily weather report for
one' week, starting April 16. WBZ. '
William 8, Scull Co., renewal of
participation In Home FOrum Cook-
ing School twice weekly for 13
weeks/ starting April 15.' Through
Kenyon & Bekhardt. WBZ.
John E. Cain Co., participation in
'Musical Clock,' Monday' through
Saturday for 50 weeks, starting
April 30. Through Chambers &
Wiswell. "W3Z.
ITS Co. (rubber heels), lOO-word
announcements, on Thursdays, Fri-
days and Saturdays, following play-
by-play descriptions of Braves or
Red Sox baseball games, beginning
April 19' and ending September 28.
Through Carr, Liggett Co., Cleve-
land. WNAC.
Dodge Brothers, niM participations
in Yankee Network .News Service
broadcasts,' Mondays, Tuesdays, Sat-
urdays, Sundays, began April 16.
Through Ruthrauft & Ryan, New
York. "WNAC.
Tv)o-in-On« Shot Polish, an indefl-
,nite number of participations In the
'Yankee Network News Service
broadcasts, one dally Including Sun-
day, renewal effective April 22.
Through B..B. D. A O. WNAC.
Hartz Mountain Products Co., an
indeflnlte number of lOO-word an-
nouncements, Mondays, Wei}nes<laya>
Fridays, beginning April 22. Direct.
WNAC.
Boston Fur Club, 24 flve-mlnute
programs, Mondays, Wednesdays,
Fridays, began April 22. "WNAC.
Batchelder Whittemore Coal Co.,
six 30-word announcements, dally,
began April 17. Through Broadcast
Advertising, Boston. WNAC,
Kelvinator Corp., 18 temperature
reports, one dally Including Sunday,
renewal effective April 19. Through
Dowd & Ostrelcher, Boston. WNAC.
J. Herbert Alexander (nursery), 81
flve-mlnute programs, one dally ex-
cept Sunday, began April 24.
Through Salinger 4 Publlcover, Bos-
ton. "WNAC.
Chevrolet Motor Co., 89 15-mlnute
electrical transcriptions, Mondays,
Wednesdays, Fridays, began April
22. Through Campbell-Ewald, De-
troit. WNAC.
George E. Warren Corp. (Kiiser-
coal), four 30-word announcements,
one daily, began April 17. Through
Harry M. Frost, Boston. WNAC.
T. Noonan d Bon, 52 30-word an-
nouncements, Sundays and Tues-
days, renewal eflective April 21
Through Wood, Putnam St Wood,
Boston. WNAC.
Theo. J. Craig, 18 weather reports,
dally except Sunday, began April 22.
Direct. WAAB.
M. A. King Co., 66 15-mlnute pro-
grams, Mondays through Fridays,
beginning May 1. Through David
Malkiel, Boston. WAAB.
3fon<2eIIo Pharmacy, 62 16-minute
programs, Tuesdays and Thursdays
beginning April 28. Through C.
Brewer Smith, Boston. WAAB.
Metropolitan Coal 06., three par
tlcipations In Yankee Network News
Service broadcasts on Wednesday,
April 17. Through Harry M. Frost,
Boston. WAAB.
fifo^er Brothers, three temperature
reports, April 19, 21, 23. Through
David Malkiel, Boston. WAAB.
Reagan Klpp Co., 166 temperature
reports, daily, renewal effective May
6. Through Broadcast Advertising,
Boston. WAAB.
Ford Motors, six announcements
daily except Sunday, on staggered
schedule. McCann-Erlckson Agency
WEEI.
General Electric (refrigerators),
announcements Mondays through
Frida ys at 7:14 p.m. Through Maxon,
Inc. V7EEI.
Reo Motors (LInscott Sales ft Ser
vice Co.), starting April 26 will spon-
sor the E. .'B, Rideout morning
weather report, excluding ■ Saturday
•and Sunday, also 10 anaou.ncemcnts
at 11:16 p.m. Monday througli Fri»
day, starting Ap ril 18. Through
Maxon, Inc. WEKl.
Star Brewing Co., will sponsor
baseball scores for duration of the
baseball season, Mondays through
Fridays, 6:16 to 6:19. p.m., Sundays
at 7:55. Through Dowd-Ostrelcher,
Inc. WEEI.
Joyce Brothers d Co., Inc., con-
tinuation of sponsorship of morning
weather report at 8:00 a.m. by E. B.
Rideout, dally .except Sundays.
Through Chambers & Wiswell, Inc.
WEEL
Croft Ale, seven additional pro-
grams featuring Neal O'Hara, start-
ing June 8. McCann-Erlckson.
WEEI.
DENVER
Mile High Skating Rink, one an-
nouncement dally, one month.
KFEL-KVOD.
Auto Rental Service, baseball
scores, dally during season. KFEL-
KVOD.
Cobb's Fashion Shop, four an-
noiincements dally, one month,
KFEL-KVOD.
Pagoda Inn, one announcement
dally, one month. KFEL-KVOD.
Albert Lea Gas Light Co., one an-
nouncement daily, ' one month.
KFEL-KVOD.
'Believe in Denver,' half hour co-
operative, daily, four weeks, partici-
pated in by 20 merchants. KFEL-
KVOD.
Rand's Millinery, 30 announce-
nouncements. KFEL-KVOD. .
Western Wholesale Tailors, 90 an-
nouncements. KFEL-KVOD.
Dr. Leo L. Bpears, 15 nlinutes
dally, six months. KFEL-KVOD.
Qiirrity's Restaurant, 30 announce-
ments. KFEL-KVOD.
' Denver Plymouth Dealer's Associa-
tion, 76 announcements. KFEL-
KVOD.
Economy Shop, five announce-
ments. KFBL-KVOD.
Corrective Foot Fitters, three 16-
minute programs weekly, three
months. KFEL-KVOI). '
Congoin, 18 0 announcements.
KFEL-KVOD.
Rainbo Bread, 100 16-mlnute
broadcasts, 'Big Top Circus.' KOA.
Merchants Biscuit Co., half-hour
weeldy, one year, and four daily time
signals, one year. KOA.
Faultless Starch Co., 62 16-mlnute
transcriptions. KOA.
Baldwin Piano Co., 39 16-minute
programs. KOA.
Brecht Candy Co., dally tempera-
ture report, one week. KOA.
Denver Seedmen <fi Nurserymen,
one weather report daily, one week.
KOA.
Bender's Bakery, 26. announce-
ments. KLZ.
Capitol Rendering Co., 26 an-
nouncements.- KLZ.
Amtcr's Dress Shop, 26 announce-
ments. kLz.
Republic Drug Co., 100 announce-
ments. KLZ.
Hoppers, Furs, 18 announcements.
KLZ.
Grayson Apparel Shop, it an-
nouncements. KLZ,
Bargain Book Store, ■ 14 quarter-
hour programs. KLZ.
James Motor Co., 100 announce-
ments. KLZ.
Colorado Bchool of the Bible, It
quarter-honr programs. KLZ.
De Soto Cars, 26 one-minute tran-
scriptlohs. KLZ.
Dodge Motor Cars, II one-minute
transcriptions. KLZ.
Ft'restone Tire«, 26 announcements.
KXJi.
SEATTLE
Hudson Bay Fur Company, seven
announcements between April 15 and
25. MacWilklns & Cole Agency.
KOL.
Van Duyn's Candies, quarter-hour
program, April 18.' Pearce Knowles
Agency. KOL. .
Union Oil Company, series of 98
announcements between April 8 and
May 26. Lord & Thomas. KOL.
Selby Shoes, announcement each
Friday for 10 weeks. Henri, Hurst
& McDonald. KOL.
Hamrick Theatres, quarter-hour
program on April 19. KOL.
Fred Fear d Co., lOO-word an-
nouncements on April 9, 11, 16 and
18. KOL.
Gallenkamp Stores, daily an-
nouncements to run indeflnltely.
KOL.
Committee of Five Hundred
(Chamber of Commerce), flve-mlnut«
talks twice a week on KOL and
KJR; 16-minute talks twice weekly
on KOMO; to run Indefinitely.
Strang & Prosser.
Hop Gold Beer, spot announcement
each night for month. William L.
Norvell Agency. KOL.
Bon Marche Photo Studio, an-
nouncement on daily Carnival Hour
program. KOL,
Fruit Industries, Ltd., announce-
ment on daily Carnival Hour. KOL.
Chrysler Corp. (Plymouth Divi-
sion), series of 26 one and one-half
minute discs, between April 17 and
28. Sterllng-Getchel, Inc. KOMO.
Chris Hansens Laboratories, 30
announcements, running three per
week, between April 16 and June 21.
Mitchell -Faust Advertising. KOMO.
OeneVal Electric, 28 announce-
ments over KOMO, April 20 to May
23; and six on KJR. Mnxon, Inc.,
Agency.
Horluck Brewing Company, series
of 13 half-hour programs, one each
Sunday, April 28 to July 21. Roy
Campbell Company. KOMO.
S. L. Savidge (auto dealer), half-
hour program each Saturday for 20
weeks. KOMO.
California Bi-cwing Association,
two anaouncementa per week for 89
times. Emll Brlaacher Agency,
star BreuHng Co., 80 spots between
April 4 and May B. Wm. L. Norvell
Agency. KOMO.
Kenneth Biles Bond Investment
Company; three announcements per
week for 13 times. KJR.
Jlfoto;"s Credit Company, 90 fifty-
word spots, between April 16 and
July 14. Condon Co., Inc. KJR.
Puget Bound Navigation Company
quarter-hour program each Frldav
for 30 times. KJR. '
Purity Ice Cream Company, series
of announcements, Monday to Fri-
day< Inclusive, between April 16 and
June 2S. KJR.
Sperry Flour Company, series of
2G0 daily 15-mlnute programs. Placed
through NBC. KJR.
WHITE PLAINS, N. Y.
Kathleen, Inc., series of spot an-
nouncements, for an indefinite pe-
riod. WFAS.
Joseph Mandell, Inc., series of spot
announcements. WFAS.
Miss Ethel, Inc., series of spot an-
nouncements. WFAS.
Timken Silent Automatic Com-
pany, oil burners, series of spot an-
nouncements. WFAS.
A. F, Smith ' Company, scries of
spot announcements. WFAS.
Siegfried K. Lonegren, series of
spot announcements: WFAS.
Bigelow-Sanford Carpet Company,
announcements. Wt'AS.
Helen May, astrologer. Kew Gar-
dens; L. I., series of spot- announce-
ments. WFAS.
Rhoan Photographers, announce-
ments. WFAS. .
J. Steinberg <£ Son, series of eve-
ning spots. WFAS.
Frederick H. Dietz, series of an-,
nouncements. WFAS.
Camp Oquago for Gii ls and Lake
Tunis for Boys, series of daytime
antiouncements. WFAS.
Miss Una Pederscn, tennis club,
announcements. WFAS.
. A. .A, Weatherstrip Company, iAt.
Vernon, N. Y., .announcements.
WFAS.
Devoe d Ray7iolds Paint Compa'/iy,
Booklyn, announcements. WFAS.
Obelisk Waterproofing Company,
announcements. WFAS.
Graybar Electric, announcements.
WFAS.
Hotel Roosevelt, announcements.
WFAS.
Little Venice Restaurant, an-
nouncements, "WFAS.
Femcliff Mausoleum, Hartsdale,
N. Y., announcements. All contracts
placed through Associated Broadcast
Advertising Company. WFAS.
PITTSBURGH
Weston Paint d Glass Co., 60 50-
word announcements. Placed direct.
WCAE.
United Drug Co., 2S announce-
ments. Placed by Paul Raymer.
WCAE.
Summit Hotel, Unlontown, Pa., 6S
announcements as ordered. Placed
direct. WCAE.
Spear d Co., 300 ahnouncemenls.
Placed direct. WCAE.
Procter d Gamble, 13 one-mlnut«
announcements and eight five-min-
ute diso programs. Placed direct.
WCAE.
Pittsburgh Provision d Packing
Co., 13 announcements. Placed di-
rect. WCAE.
Edgar A, Murray Co., 26 an-
nouncements on daily Alice' Abbott
program. Placed by Paul Raymer.
WCAE.
Bert A. Johnson Co., 16-mlnut«
transcriptions three times weekly for
13 weeks. Placed direct. WCAE.
Hankey BaJcing Co., three lOO-word
announcements. Placed direct.
WCAE.
Hudson Motor Co. of Pittsburgh,
12 announcements. Placed direct.
WCAE.
Garden Nursery Co., 156 flve-min-
ute announcements. Placed by Paul
Raymer. WCAE.
Ford Afofor Co. of Pittsburgh, 900
lOO-word announcements daily as or-
dered. Placed direct. WCAE.
Chevrolet Motor Co. of New York,
15-mlnute disc program three times
weekly for 13 weeks. Placed direct.
WCAE.
J'oe Diamond Co., 299 60-word an-
nounceiiieiila at fate of twice weekly.
Placed direct. WCAE.
Cardinal Laboratories, 13 lOO-word
announcements on Alice Abbott pro-
gram. Placed direct. WCAE.
ST. LOUIS
General Mills, baseball series,
through summer season. Placed
through Blackett, Sample A Hum-
mert, Inc. KWK.
Kelly Clothing Co., series of spot
announcements, for an indefinite
period. KWK.
Union Electric Light d Power Co.,
series of spot announcements, to1c an
indeflnlte period. Placed through
CampbellrEwald Co., Detroit. KWK.
General Motors, series of one-
minute announcements, for an in-
definite period. Placed through
Campbell-Ewald Co. KWK.
S. & L. Tire Co., series of 15-min-
ute programs presenting the Texas
Drifter, for 13 weeks. Placed
through Westheimer & Co. KWK.
Carter Medicine, disks, for 62
weeks. Placed through Street &
Finney, Inc. K'WK.
United Drug Co., series of disks,
for an Indeflnlte period. Placed
through Street & Finney, Inc. KWK.
Mound City Motors, series of an-
nouncements. KWK.
Weil Clothing Co., scries of an-
nouncements before and after base-
ball games throughout the summer
season. Placed through National
Radio Advertising Co. KWK.
Wednesday, May 1, 1935
RADIO
VARIETY
35
RADIO SHOWMANSHIP
(Stunts, Tie-Upa, Program Novelties)
Outstanding Stunts
PEPPING UP NEW ENGLAND
'MINUTE MEN' PROGRAMS
YANKEE NETWORK
Yankee Minute Men
Boston.
Yankee Network, In co-operation
with governors of the New Eng-
land states, has Instituted the
Tankee Minute Men,' a publicity
organization, headed by Floyd
Bell.
Purpose of the new organization
is to promote Now England Indus-
try and institutions through a
united effort of men and women
interested in perking up biz in the
territory.
John Shepard, 3d, president of the
Tankee Net, has offered the facili-
ties of his chain for a dially quar-
ter-hour speech at 6:30 p. m.; and
more time will be made available for
special occasions. Present line-up
of Yankee Network stations in the
•Minute Man' campaign are WNAC,
Boston; WEAN, Providence, WICC,
Bridcreport; WMAS Springfield;
WORC, Worcester; WNBH,' New
Bedford: WLLH. Lowell; WliTEA.
Manchester N. H.; ,WLBZ, Bangor,
Me.; and WRDO Augusta.
Governor James M. Curley of
Massachusetts was the initial
speaker on the series which will air
opinions of political and business
leaders. Governor Curley haa been
especially active since he took of-
fice jast Jenuary in a move to stifle
Japanese trade in New England,
and has pressed for wage scale
raises in the Soutli to give New
England textile operators a better
marketing break. These two points
win be given primary attention in
the early stages of the Minute Man
move.
Plough Gets Lotsa Mall
New York City.
Tending to shatter the impres-
sion in radio that they won't write
In large numbers unless it's for a
giveaway or contest Is the results
that Plough; Inc., haa been obtain-
ing on NBC the past several weeks.
Mallbag return last week reached
41,000 letters. Enclosed in each was
a list of the writer's Ave favorite
tunes as requested during the Lom-
bardo band's program.
Idea of getting them to submit
their preferred melodies has
brought the sponsor an average of
80,000 letters a week.
A. H. Blank Finds Out
Des Moines.
A. H. Blank, head of Tri-States
Theatres, happened to hear Orvllle
Foster's 'Movie Parade' broadcast
by KSO from the Paramount, Tri-
States house, on the program cele-
brating the first anniversary of the
program.
Blank got the idea of making It
a real birthday party and rushed an
announcement to Foster inviting
listeners to see the show at the
Paramount that day as guests of
the program, those 'invited' being
the ones who called the Tri-States
offices within 46 minutes following
the broadcast.
Before the last notes of Foster's
organ number died away every
telephone In Trl-State's offices was
ringing and by the time the 4B-min-
ute deadline was reached 2,900
requests had been received whereas
Blank's idea had been between 60
and 100. The Oakleys were spread
around over all Tri-States houses.
About 60 requested tickets for the
Orpheum, a competitive house.
Off with the Gun
Hollywood.
With probabilities that a lottery
bill will go before California Voters
on a referendum, KNX beat the pa-
pers and other stations to the
punch by inaugurating a straw vote
on the question the day the lottery
movement got a 'do pass' verdict
in legislative committee.
On each news broadcast from the
station, voters are asked to post-
card a yes or no on the question
whether they approve of the state
going into the gambling business.
Sports Munchausenistns
Schenectady, N. T.
A sports 'whopper' story-writing
Contest is now being employed to
etethoscope the listening beat and
to syringe the sales pull of spon-
Bor's product on P. Lorlllard's Sat-
urday night swing over the NBC
red rim with Thorton Fisher and
guest figures in the athletic world.
First prize is $25 worth of sports
equipment, to be obtained through
a local dealer (details of how the
winner selects the store with what,
If any, manufacturing-distributing
oompany tobacco concern has ar-
ranged a tie-up are not announced).
Authors of next best 60 epistles re-
ceive boxes of 60 Muriels. All en-
trants get a copy of Fisher's car-
toon of previous week's sports
celebrity.
Women are urged to try their
hand at the 13aron Munchausen
'lUng, shooting for the top prize.
Word limit on letters, which must
be accompanied by two Muriel
bands, is 100. Necessary to mall
them by Friday of week following
the salvo (on which Brlggs tobacco
is also spieled).
Forhan't Deciphering Disk
Schenectady, N. T.
Forhan Company is offering an-
other gadget of the spy's armor, in
connection with its Major Tardley's
'Black Chamber' serial sketch over
the NBC red rim. This time It is
a revolving cipher disk, to be used
by listeners in writing and decod-
ing secret messages exchanged be-
tween those who like to go in for
sub rosa communications.
Previous giveaway was invisible
Ink. A Forhan toothpaste carton,
with dialer's name written thereon,
brings the disk.
Tulsa Softena — Around Edges
TulsB. OklcL.
After five years of giving radio
the cold shoulder a small beam of
light has been permitted to break
into the local press. Tribune has a
full page of radio dope on Sun-
day while the World lists ' KTUL
and.KVOO programs — not too con-
spicuously—each a.m.
KTUL is credited with achiev-
ing the slightly more chummy at-
titude. Station came into the world
a year ago to the not distasteful
journalistic . music of eight full
pages of paid space and when Alice
Joy played the town in connectlort
with a promotional program there
was four more full' pages.
Gertie Won't Talk
Omaha.
As per usual custom when no-
tables ride, the airlines through the
town and make the short stopovers
here while refueling. Bob Cunning-
ham of KOIL hurried to get the'
microphone on the remote airport
hook-up to the apparently waiting
to speak Gertrude Stein. To the an-
nouncer's surprise he got not even a
whisper.
Queston now Is who got the
break, the fans or the mike, when
the Stein wouldn't wouldn't talk
wouldn't talk.
Affadavits Required
Rochester.
Trip to New York, appearance on
a nationwide broadcast, and audi-
tions by a theatrical producerr ar-
tist bureau and radio booking of-
fice, ar^ offered as bait in amateur
contest launched by four Rochester
Shine theatres in co-operation with
the Democrat and Chronicle. Each
of the four, Riviera, Dixie, State
and Liberty, will conduct elimina-
tion contests and winners will com-
pete at the Riviera in finals.
Contestants have to state they
are strictly amateurs.
WHIO, Dayton, I* Stunty
Dayton, O.
WHIO has been conducting sev-
eral stunts lately which have at-
tracted attention. One Is a half-
hour spelling bee on twice weekly,
which will end In the champion-
ship for Southern Ohio. Twenty
pupils below the eighth grade are
used on each program. Series runs
for 11 weeks, with finals set for
May 26.
Station also recently presented
criminal division Judge, N. M. Ho-
dapp, with an engraved gavel for
co-operation in broadcasting court
proceedings each morning.
Hiram and Henry, formerly on
WLS national barn danoie, have a
half-hour spread on Sundays with a
microphone set up In reception
room next to the telephone. Gag
Is to have calls come In while on the
air, with Hiram answering on the
spot. First program like this
Jammed the switchboard.
Benton & Bowles and Barnum
New York City.
A small thing in itself but mak-
ing a nice impression is Benton &
Bowles' atmospheric illustration in
the left-hand corner of the
usual publicity hoop-la Intended
for radio editors. It has the not
inestimable result of compelling
somewhat more attention for mime-
ographed handouts than they usu-
ally get.
Clara Lu 'n' Em, Show Boat, Mu-
sic ot the Haydn's are Benton &
Bowles' programs that carry their
own special letterhead in blue
type. Stunt has been In use some
time. It is a flashback to the old
vaudeville days when no acrobat
would dream of using hotel letter-
heads, but has his own flamboyant
lithograph which generally had a
.small open space In which the acro-
bat could write, 'Am strnndcd in
Keokuk. Please send me $10.'
WOR'b Fancy Brochure
New York City.
Margaret Bourkc-Whlte, photog-
rapher, is responsible for the pic-
ture outlay In WOR's newest bro-
chure on its transmitter site. The
pictures have been shot from any
number of angles and get away
from the usual stilled Industrial
snaps generally seen. AH features
of the new equipment arc drama-
tized by tlie camera and sover.il
highly artistic views have been cap-
tured.
Copy Is light, Instead more space
is devoted to the art work. Book
Is done in two tones, and is In the
new loose-leaf style. Facts and fig-
ures comprise the general run of
data handed out. Copies have been
sent to clients, agencies, press, etc.
Gene Thomas directed work on the
issue.
ing* in Birmingham
Birmingham.
Brushing the hayseed out of their
heads, hlll-biUtes from three states,
Alabama, Tennessee and Mississip-
pi, reckoned they'd come to Bum-
mln'ham last week to participate in
a barn dance at the muny audi-
torium. The surprise to a lot of the
Squedunk Center lads came when
they learned they might have to
stay up till midnight.
But anyway from 1 p. m. Satur-
day till 11:30 that night WAPI
staged the shindig, designed to pick
the best fiddlers and 'coming around
the montaln' yodelers In the state.
Two bands from Tennessee man-
aged to pull in while two from Mis-
sissippi also came to town. All In
all, 20 hill billy bands attended and
got their moment of glory.
Sticking an admlsh of 16 and 26
cents at the gate, the station did
well in view of the fact that 3,800
tickets were sold which goes to
show that hill billies either appeal
to a lot of people or else the rural
musicians formed a'corporatlon and
bought that many tickets them-
selves Just to be sure they'd get a
chance to play. Anyway, to the sta-
tion the venture was a decided suc-
cess.
Over at WRBC, the rival station
of WAPI, they're laying It on thick.
Brack PhillUps' Pioneers won the
grand prize and' WBRC claims him
as their musician. WBRC claims
that' all the other prizes except two
were won by WBiRC hill.blllles. It's
probably the first time either sta-
tion would like to lay claims to the
ruralites.
WAPI ballyhooed the event for a
couple of weeks in advance with
newspaper space, window cards and
a sound system on the streets.
For two bits' a person could enter
at .1 o'clock and stay till nearly
midnight. That was cheaper than
a fiop bed up on Second avenue.
Maryland Hunt on Air
Baltimore,
last Saturday, for the first time
in its existence, the Maryland Hunt
Cup Race was broadcast. Relayed
out from WFBR here and spread
over the NBC scarlet strand, as
well as short-waved to Europe,
where the British racing-rabid folk
had chance to hear the American
counterpart of England's annual
Aintree.
Clem McCarthy was brought
down from N. T. to describe actual
events of race while It was in prog-
ress. Nancy Turner, femme stylist,
preceded him by detailing to the
gals Just what sort of toggery the
turf enthusiasts wore. Prefacing
the entire half-hour broadcast, the
history of the timber- topping clas-
sic was detailed for listeners'
knowledge.
NBC went to pretty much ex-
pense to pick up the hunt classic.
Had engineers on location several
days before race stringing out wires
and arranging for point' of vantage.
Found necessary to use the NBC
short-wave mobile transmitter,
which had to be. shipped down from
Manhattan. That also necessitated
using a receiver outfit, spotted at
city limits to catch up pirogram and
relay It to N. Y. via customary
phone wires. Since the race was
held^bout 16 miles outside town on
an expansive estate, phone wires
didn't come close enough to the field
to be available for use.
Sports Omnibus
South Bend, Ind.
Socony-Vacuum Oil, Inc., is
sponsoring all major sport events
in area around South Bend, Ind.,
using stations WSBT and WFAM,
local outlets. This takes in Notre
Dame meets, Indiana State football
finals. Western- Open Golf tourney.
St. Joe Valley outboard regatta and
sectional, regional and state hlgti
school events.
Entire series will take up 118
hours on the air. Three staff an-
nouncers, Joe Boland, Lee Hanley
and Jack Ledden handling the
broadcasts. Both stations are op-
erated by South Bend Tribune.
Parade of Sports is the series'
label. Socony purchased the sports
programs of both stations at the
same time.
Account placed through J. Stir-
ling Gctchcll, Inc.
Amateur Protest Vote
Syracuse.
Hereafter, there's going to bo no
doubt as to the winners of the Fam-
ily Amateur Night programs broad-
cast from Loew's State over WFBL
with Hear.^t's Journal-American as
co-sponsor.
' An electrical Judge — a sound re-
corder — will automatically record
the volume of applause, and a play-
back win determine the winners. In-
novation Is designed to end squawks
from contestants over decisions.
Amateur shows are becoming epi-
demic on the Syracuse Rlalto.
Keith's, which started with a four-
way tleup, is continuing with a new
commercial sponsor over WSYR;
local manngemcnt shift led to the.
severing of the nrransoinent with
Sears, Roebui-k (.'ompany, and the
substitution ol! \V i 1 s o n, jewelry
house. At the same time, The Her-
ald dropped out as co-sponsor.
Kallet's Regent, second run house
In the University sector. Is the new-
est addition to the lineup, with a
Saturday morning stage broadcii.st
over WFBL, 'Big Bill and His Tiny
Amateurs.' BUI Lundlgan of WFBL
is the m.c, using kiddie talent only.
Object is to build up a juvenile pat-
ronage for Saturday mornings, the
special screen program embracing
cartoons and comedies.
G. M. Holds a Soiree
Detroit.
General Motors followed up the
final broadcast of its concert series
last Sunday (27) with a reception
to Klrsten Flagsted, Metropolitan
Opera star, which was attended by
the town's social and industrial 400.
Event, which was held in the Ma-
sonic Temple, had GM execs and
their fraus do their receiving.
So that Mme. Flagstad could be
on hand for the reception GM ar-
ranged to have a train, which was
slated to leave with her for New
York at 9:20, held over until 10 p.m.
Cost ills Another Idea
New York City.
Union Central Life Insurance Co.
dedicated its 'Roses and Drums'
program of last Sunday (28) to the
Virginia Military Institute in Fred-
ericksburg, Va. It had been pro-
posed that the account send a
troupe of actors to that town to
help it celebrate the Battle of
ChancellorvIUe by re-enacting the
death of Gen. Stonewall Jackson,
but the insurance company saw
what the payroll and transporta-
tion costs would be.
General was a professor at VMI
at the time he Joined the Confed-
erate Army. Dedication announce-
ment drew space on the front
pages of the Frcdericksburp ga-
zettes.
Coty-Crossley Disagree
New York City.
One time offer of a sample lip-
stick made by Coty during the Ray
Noble program over NBC the week
before drew over 83,000 pieces of
mall. Sponsor put on the giveaway
in an effort to find out whether they
were really listening when the
Crossley Reports showed that the
program's rating was ranging be-
tween 8% and 10%. Mallbag re-
sults obtained by the "cosmetic
maker served decidedly to contro-
vert the listening quota indicated by
the Crossley survey.
Fact that the offer was of strictly
femme appeal and one not only
likely to draw a lot of kid mall
tended to keep the reaction within
a circumscribed class. It Is figured
that even if as much as 20% of the
women listening In took up the of-
fer the program's reception that
night accounted for 416,000 of the
sex. With the time aijd talent costs
for the show coming to $9,200 the
advertiser, on this basis, paid $4.60
per 1,000 femme listeners, or poten-
tial users of Coty's powder.
Offer was made on the seventh
week of Noble's connection with the
account.
Studio Mystery Solved
Charlotte, N. C.
WBT had a rustling paper irtys-
tery that has at last been solved.
On a certain musical spot rattling
paper was heard almost continually.
The announcers were put on the
spot, but it continued. Finally
Manager W. A. Schudt ordered a
special rehearsal of the show to see
just what the trouble was. While
no one in the studio used even a
single sheet of manuscript, the noise
of paper continued.
It was tried again and e^ain, and
the performers were eliminated one
at a time. Finally it was discovered
that the old-fashioned piano stool
that George Frazler insisted on
using in lieu of a piano bench, gave
off a noise from its upholstery. The
stool has been junked and there is
no further paper noise.
Announcer in Character
New York City.
Pipsqueak Pippins has returned
to. WINS, New York, under sponsor-
ship cf Katro-Lek Laboratories,
Rural tunesters arc heard Tuesdays
and Thursdays from 11 to 11:30 a.m.
EST. Sales copy is also broadcast
In typical character by Al Grobe.
On Sundays the sponsor shifts to
a Polish concert group for airing at
7 p. m. Ed Cleland handling con-
tinuity on the series. Account
placed through Cha.scborn & Els-
well, Inc.
Katro-Lek l.s a stomach remedy.
Hoking Up the Grunters
Charlotte. N. C.
Grady Cole, newscaster and col-
umnist for WBT, Is going In for dia-
lect stories on his wrestling show
coverage, .spinning yarns between
rounds, and taking turns at report-
ing the groan and grunt business
after the Greek, Italian, Irish, Jew-
ish and Swedish methods.
It's a pleasant variation to straight
announcing.
Inexpensive Publicity
Pittsburgh.
WCAE has gotten publicity on a
comedy stunt Involving no expense.
Three glrl.q of the studio staff have
offered an orchid to first Pittsburgh
I'lrat^ pltrlmr to win a homf, g.mio.
another to first one making a home
run and a ripe onion to the bird
making the initial error. Stunt haa
been plugged on station's mid-day
Merry-Go-Round program, as well
as in Hearst paper, 'Sun-Tele.'
Alice Abbott, Helen Wayne and
Dorothy Devlin, respectively, will
make the awards at Forbes Field,
where the Pirates hold forth, imme-
diately after the game, in which the
victory, home-run and error occur.
Instead of Records
Charlotte, N. C. .
Live talent has replaced records
on WBT, and George Frazler, pian-
ist, and Pete Martin, xylophonlst,
now perform for the announcement
periods. This econoniical and well-
balanced program has brought to
the announcement periods several
new customers, who said that they
didn't care for record playing.
Southern Humor
Charlotte, N, C,
Down south they like their humor
Just a bit off-color, and sometimes
a long way off-color, or so they have
decided at WBT, where two Joke
contests are running.
Grady Cole, with his radio column
for Chatham Blankets, and Clair
Shadwell, with his Mammoth Dixie
Minstrels for Pittsburg Plate Glass
Company, select the best submitted
Joke of the week and award prizes.
The majority of material submitted
Is too dirty for radio use.
Minstrel sponsor offers five gal-
lons of paint each week for the best
joke, selected for use by the min-
strels. During the first week of this
offer Director Shadwell received 489
submitted Jokes, of which 274 failed
to survive the decency test.
Panorama of Dramaturgy
New York City.
Social Plays of the Past Decade la
the name of a new series by the
Theatre Union over station WE'VD.
First one scheduled was 'Spread
Eagle,' at 10:80 p.m. EST; other
plays to follow In order each Sun-
day are: 'Processional,' 'Gods of
Lightning' and '1931.' All were first
produced by the Theatre Guild,
Provlnceto-wners or the Group The-
atre.
First time for this station to go
dramatic In a big way. Players
will be drafted from the Theatre
Union's ranks.
Press Agents' Paradise
New York City.
WNEW's Idea of a su-well stunt
hour is a Pr.ess-Agents Paradise.
Plan to have around 10 p.a.'B down
to relate prize boners and gags, A
regular series also.
Mack Miller, press chief, who also
ballyhoos night spots, thought It up.
Spelling Bee for Adults
Rochester.
Civic Clubs Spelling Bee con<
ducted by WHAM Is attracting
plenty of Interest and creating a
lot of fun among business men.
Idea originated with Jack I^e, sta-
tion's production manager. SIxteeen
civic clubs select their own teams
and spell against each other In
eliminations with all clubs having
a chance to compete in the finals.
Ernest R. Clark, former high
school English teacher, calls the
words and directs the contest.
WAAB's Birthday Cakes
Boston.
WAAB, Boston, to observe Its own
fourth birthday on this air, sent out
dozens of small birthday cakes to
radio editors and ad agencies over
the April 21 week-end.
All the cakes, baked by Gretchen
McMulIen, who conducts a cooking
school over the station, were deliv-
ered by messenger boys on a tie-up.
Ken Wilson, WHDH, Boston, staff
organist, has Just revealed that he's
been married to Eunice 'Blllie' Wil-
liams of Haverhill, since March 18.
Organist had accompanied Miss
Williams, soprano, on many occa-
sions before ho escorted her to the
altar, in' Concord, N. H. Lioyu Den-
nis, program director of WHDH.
Boston,' will do a double harness act
very soon with Marjorle Holt of
Taunton. Same goes for Miss Flora
Matheson, receptlonls;; and daugh-
ter of Captain John Matheson, sta-
tion owner. She is engaged to Geo.
M. Watson of Boston, and It nilKht
be any day now.
WCCO yesterday (29) started its
Barn Dance, aired from the stage
of the Grand (Publlx) theatre, Min-
neapolis, from 9:30-11:00 p.m. 'Will
continue as regular Monday night
feature from now on.
Show is handled much a la WLS
Barn Dance, with Ted Bolnick of
the Minnesota Amusement Co., in
oharge of booking and arrange-
ments. Outside talent entirely; no
amateur .stuff. Top orks, singers,
choriises and musical comedy acts
only will be booked. Admlsh: 2Dc.
for kids and 40c. for adults.
Fleischmann's Yeast Bakers'
broadcast with Joe Ponner and Oz-
zle Nelson takes a vacation from
NBC, following the June 30 program.
Both are due back In the .S\mday
ni'rihl nr>(>l Oct. 8.
36
VARIETY
AB I O
Wednesda/, May 1, 193S
Washington, April SO.
Three broadcasters received the nod In response to pleas for power
boosts last week from the Federal Communications Commission, while
a dozen requests were ordered to the hearing docket.
Power boosts of 60 to 100 watts were granted W8XH, Buffalo; WMMN,
Fairmont, W. Va., from 250 and BOO to 500 and 1 kw; and KWSC, Pull-
man, Wash., up days from -2 to 5 kw.
Applications forwarded to examiners Included:
WMBC, Detroit, frequency shift from 1420 to 1300 and power boost
from 100 night and 250 day to B'OO night and day; WEED, Rocky Mount,
N. C, increase power from 100 to 2B0 and shift frequency from 1420 to
1350; Robert K. Herbst, Moorehead, Minn., new station on 1310 with 100;
WAAF, Chicago, Increase from 500 to 1 kw and change from daytime to
unlimited; WAAW, Omaha, Increase from 500 to 6 kw days; North Side
Broadcasting Corp^ New Albany, Ind, new station on 1370 wltli 100 night
and 250 day; Paul R. Heltmeyer, Salt Lake City, U., new station on
1210 with 100 days; Miles J. Hansen, Fresno, Calif., new station on 1210
with 100; KLO, Ogden, U., Increase from BOO to 1 kw; KGCU, Mandan,
N. D., shift from 1240 to 1230; KM A, Shenandoah, la., change from shar-
ing to unlimited; WPJM, renewal; WMBD, Peoria, 111., BOO night and 1
kw day to 1 kw night and day; and KGBZ, York, Neb., renewal.
Two examiners reports were disposed of, Commlsh granting plea of
KSLM, Salem, Ore., for unlimited time instead of day hours, and deny-
ing application of Bailey Brothers, Sah Diego, Calif., for new one-lunger.
Several prior grants were recalled, following squawks from other sta-
tions, and slated for hearing. Group included WILL, Urbana, 111., change
frequency from 890 to 680 with 1 kw; WCBS, Springfield, 111., change
frequency from 1210 to 1420; WELL, Battle Creek, Mich., Increase to
100; and WBOW, Terre Haute, Ind., Increase from 100 night and day to
100 night and 260 day.
Leading the flock of new applicants, WJR, Detroit, filed plea for per-
mission to boost power from 10 to BO kw. Other requests included:
Fred S. Rogers, Glens, Falls, N. T., new station on 1210 with 100;
WIOD-WMBP, Miami, Fla., shift frequency from 1300 to 970 and power
from 1 kw to 1 kw night and 6 kw day; Review Publishing Co., Moscow,
Ida., new station on 1310 with 100; Pauline Holden, PorterviUe, Calif.,
new station on 1160 with 100; WKBO, Harrisburg, Penn, facilities of
WKJC, Lancaster, when moved from Lancaster to Easton, Penn.; WNBF,
Binghamton, N. T., increase from 100 to 100 night and 260 day; KDFN,
change from 1440 to 780, requesting frequency of KGHL, Billings, Mont.;
KOH, Reno, Nev., Increase from BOO to 1 kw days; KOMO, Seattle, Wash.,
Increase from 1 to 6 kw days and shift from "20 to 760; WORK, Tork,
Penn., shift from 1000 to 1320; Century Broadcasting Co., Richmond, Va.,
new station on 1370 with 100; Alexandria Broadcasting Co., Alexandria,
La., new station on 1420 with 100; Clark Standlford, Marysvllle, Calif.,
new station on 1210 with 100; Clark Standlford, San Diego, Calif., new
station on 1210 with 100; Clark Standlford, San Jose, Calif., new station
Itn 1500 with 100; Clark Standlford, Fresno, Calif., new station on 1210
with 100; KGBU, Ketchikan, Alaska, increase from BOO to 1 kw night
and 6 kw day; International Ladles Garment Workers' Union, New Tork,
new station on 970 with 1 kw; CallerTlmes Publishing Co., Corpus Chrlstl,
Tex., new station on 1330 with 1 kw; George B. Storer, Detroit, new sta-
tion on 680 with 1 kw; WESG, Ithaca, N. T., special authority to oper-
ate daytimes on 850; KAST, Astoria, Ore., change from 1370 to 1500 and
Increase from 100 days' to 100 night and day; and Golden Empire Broad-
casting Co., Redding, Calif., new station on 1370 with 100.
Another New Idea for the
Station of the Stars!
M-O-M PICTURES
LOCW'STHCATRCS
W • M • ISI
NtwYouomr
What WHNV Amateur Hour is to the amateur —
Sophie's Hour will be to the "untried professionals."
SOPHIE TUCKER'S
MUSIC HALL
MONDAYS AT 7 P. M.
WHN U one of th« f«w New York station*
the New York Timet oonsiders worth listing!
Have yoa. heard the Itiy Blttj Kiddy
HonrT And Radle Harrlji on WHN
Movie Club? Two More "B«8t Bets!"
TheMiW
Dl^L^
\f\Oi
STUDIO^
^lOEWBCfiiSl
N^Y.C.
INITIAL STAGE APPEARANCE
ANDY SANNELLA
And Hla
MANHATTAN MERRY-GO-ROUND ORCHESTRA
LOEWS STATE, NEW YORK, THIS WEEK (April 26)
•ON THE AIR SUNDAYS AT 9 P.M., WEAP (D.8.T.)
Direction) BOB GOLDSTEtN
230 Park Avenne, 3<ew York
LULU BELLE
WLS PRAIRIE FARMER STATION
HEADLINING
STATE LAKE THEATRE, CHICAGO
This Week. April 27
HERE AND THERB
VIralnIa Lund, songatreM, oS
WICC, Bridgeport ecbedules to
study dancing In Alanhattan.
Reginald A. AIImi ha« Joined
WBT, Charlotte, N. O, as an an-
nouncer. He came from WDNC,
Durham, N. C. He replacea Weston
Brltt, who resigned to become pro-
gram director at WSFA, Spartan-
burg, S. C.
KPRC, Houttoit, celebrate* Its
tenth birthday anniversay program
on May B with a specleU broadcast
Mills Bros, sail May 4 for a 10
week route of England, Scotland,
Holland and France.
Annatt* Hanshaw avera she will
not sing again for the Camel show
unless she's accorded top billing.
Jimmy Ragan, warbling over
WMCA, New Tork. la to make three
Warner aborts, following in bla
brother's footsteps, Fhll Regan.
Wllma Millar, San Carlo opera
singer, guesting on Planter's pro-
gram over WINS, New York, on
May 6.-
Andre w W . Tallay new to sales
staff at WINS, New Tork.
The Roguaa, alnglnff trio of
WFBM, are back home after trying
their wlnga for one week In ChL
Lan Rilay back at the mike for
WIRE, to open tha Indlanapolla
baseball season.
Lao Kannett helping with tha in-
stallation of new control eQulpment
at WFBM, Indianapolis.
Jo hn Holtman, who iised to put
WFBM, Indianapolis to bed at night,
now gets it up In the morning, ao-
oount of D3T.
Paul Sutton, WIRE, Indianapolis
songster, leaving with Charlie
Davis and ork.
WFBM, Indlanapolla, will start
construction of a new RCA trans-
former and 426 foot vertical radia-
tor, during May.
WQY la keeping Its midday farm
program on standard time, although
the Schenectady station operates
on daylight saving time.
Paulina Lang, of tha Lang Slaters,
WGT, Schenectady, la wearing a
dazzler on that Important finger, it
being the gift of Edward J. Skelly,
theatre manager.
Lowell MaoMillan, WHAM, Roch-
ester, sportscaster, is back from a
tour of the* Florida baseball camps
for his sponsor, Kendall Oil.
Craig Lawrence, commercial man-
ager, KSO and KRNT, Des Moines,
laid up with a bruised foot.
Iowa Barn Dance Frolio on WHO,
Des Moines, adds 'Dad' Lewis,
Jungle Rhythm Boys, Barnyard
Steve and Harmonica Joe.
Bill Kueer transferred from the
announcing staff of KPRC, San
Francisco, to KHJ, Los Angeles.
Robert Sherwood off the latter sta-
tion.
KNX, Hollywood, will start re-
jnodellng Its new station within a
week and will move to its new
quarters In August.
Raymond F. Morgan formed a
new radio agency in Hollywood
under tha title Raymond R. Mor-
gan Co.
William Forbaa, formerly in
charge of the Los Angeles office
of KMPC, Beverly Hills, joined KHJ
sales staff.
Radio station XEAM has been In-
augurated at Matamoros, on the
border, opposite Brownsville, Tex.,
by American and Mexican interests.
Bob Howard, who haa been a
WINS artist, now for the next sev-
eral months, la also singing and
playing over WHN,- New York,
nightly;
Wan Nilaa, orchestra leader and
KCL (Seattle) announcer, planning
trips to New York next month.
HIaborata oaramonlaa celebrated
the opening of the new WMT atu-
dloa, at Hotel Russell Lamson,
Waterloo, Iowa on April 21. Iowa
CathoGc, Protestant, Jew Guide
PhiOy Station s Religious Policy
Philadelphia, April 80.
Inaugruratlng a sudden switch In
religious policy, WFIL' will shortly
remove all of Its local rellgrlous
broadcasts and relegate that angle
of Its schedule to a selected com-
mittee of the clergy.
Policy becomes effective May 12.
Donald Wlthycomb, WFIL manager,
explains that station has modified
the precepts of the NBC Commit-
tee on Religious Activities. They
require that the broadcasting of re-
ligious programs conform to the
following principles:
1. The message of religion in gen-
eral, as distinct from the service of
any particular congregation.
2. Universal In appeal and non-
controversial In character.
3. Not an effort to provide a sub-
stitute for a church service, but de-
signed to stimulate the listener to
respond to that which hla church
can provide.
4. Under no circumstances the
broadcasting of an actual religious
service from within a church or
place of worship. Exception will
be made, of course, 'for the service
of outstanding national elgnl0cance.
6. Delivered only by those who
ore recognized as leaders in their
own communions and also In the
community.
In order to overcome the expected
blast of criticism of Its policy WFIL
has secured three notable clergy-
men to serve as advisory council on
religious activities. All complaints
will be handled by the trio com-
posed of Rt. Rev. MOnslgnor H. L.
Lamb, chancellor of the archdiocese
of Philadelphia; Rev. J. A. Mac-
Callum, Presbyterian minister, and
Rabbi Wm. H. Fineshrlber.
This council will have a brace of
duties:
1. To recommend speakers for
WFIL on religious topics, whose
personalltlea and addresses on the
air will carry out the principles
above declared.
2. To pass on all requests from
individuals or organizations for the
use of facilities for any purpose
coming within the scope of religious
activities, the procedure being that
each request will be referred to the
member of the council representing
the faith of applicant.
Wlthycomb states, 'Under this
policy, no church service will be
Broadcasting co., owner of the sta-
tion, which recently became merged'
with KWCR, Cedar Rapids, haa
added new equipment all around the
'Voice of Iowa' station.
KOL's 'Carnival Hour' variety
show now playing one-night stands
In the sticks of western Wetshlngton,
in addition to the dally Seattle
broadcast.
Dick Lackaye, KOL, Seattle, dra-
matic producer, teaching twlee-a-
week class In radio dramatics at the
radio station.
Henri Damtki, ^:OMO-KJR, Seat-
tle, musical director, giving a series
of vocational talks at the nine local
high schools.
John B. Kennedy in Dayton iMt
wool: for Dayton Dally News and
WHIO annual Industrial show.
Earl Harper of WINS, New York,
reviving the Inquiry Microphone
program gain.
Thurston, magician, had two 16-
mlnute spots on WHIO, Dayton,
while playing vaude there.
Lester Spencer still covering night
spots over WOWO, Fort Wayne.
Dick Reed Is now continuity ed-
itor at WHIO, Dayton ; Merle House,
auditions, and Tom Slater, special
events.
Harold Parks has Joined Iowa
Broadcasting Co. from WBBM Chi-
cago as sports announcer for both
KSO and KRNT.
Don Inman Is commercial manager
and Paul Spargrove program direc-
tor of WMT, Waterloo, now In new
quarters at Hotel Lamson.
'Between the Bookend«,' quarter
hour of poetry and proge, by Ted
Malone, which has been on KMBC,
K.ansas City, for six years, becomes
(Continued on page 39)
picked up and no compensation will
be accepted by the station for pro-
grams of a religious nature. Recog-
nized leaders will be Invited to de-
liver weekly address ... of universal
appeal, and not merely denomina-
tional. Each address will be given
a ^musical setting, provided by
WFIL. In addition, WFIL will con.
tlnue to carry the following relig-
ious programs from' NBC: Morning
Devotions (dally). National Youth
Conference (Sunday), and National
Vespers (Sunday).'
Portent behind the policy change
contradicts the local attitude toward
religious programs. All PhlUy sta-
tions are carrying such broadcasts
on card rate. Many stations, par-
ticularly WIP, have found the cler-
ics a source for plentiful bounty.
An Investigation, recently, of com-
mercialized religious programs re-
vealed that several churches have
upped from the red through radio
Bollcltatlona.
Approximately six religious pro-
grams are due for the ax next week,
from WFIL. Of this number, not
one Is paying the station scale, al-
though several are standing the line
expenses, eto.
J r .. Li. vi -.v/.'.Aci .V.I \ r
k( ( KWI I I -( Kl h h L , IMt
fXCLl,Siv(. /•/iANAOti/V^I NT
k(.(KVVI I L C KI F H l\(
f r V L L \ . V I. ,>.\ .Xt.r V ' S "
k( ( HVI I 1 I Kl F h L l\(
Wedneflday* May 1, 1935
VARIETY
S7
INTRODUCING A NEW STAR
A Manager Goes Berserk
* This office has had the privilege
(and, maybe, the fitness) to repre*
sent the best of artists.
* This office also recognizes the fine
capabilities of all other per*
formers.
BUT
* We now unhesitatingly announce
that we have the honor of intro-
ducing a new popular songstress
who is nothing less than great. And
great is the word. Her name is
LOIS RAVEL
She will make her radio d^buf to-
morrow night (Thursday, May 2nd)
with
RUDY YALLEE
On the Fleischmann Yeast program.
We believe Miss Ravel is ^^going
places^\ Thars wrong; we know
she^s ^^going places^\ She^s going
to be a new singing star.
We desire, also, to sincerely thank
the gentlemanly Mr« Vinton
Freedley for his confidence in
offering to send Miss Ravel to
London for his Anything Goes^^
production.
IXCLUSIVE MANAGEMENT
BENJAMIN DAVID, ing
30 Rockfeller Plaza
New York City
CI. 7-1815
(A WHISPERED ASIDE)
Dear Miss Ravel: — Don't let this embarrass you; keep that pert
head of yours level — let us do the raving. We're not afraid;
we know you'll "deliver."
S8
VARIETY
R A D I
Wednesday, May 1, 1935
Radio Reports
(Continued from page 30)
around town filching things, such
as black cats, tall ladders, etc., to
make the day complete. 'Fibber
McGee and Molly* also brought in.
Paula Gould was the only femme
on the bill, and took advantage of
her s.a. powers to deliver. Good
copy here. She started a Daytime
Wives club for a dull film produc-
tion of the same monicker. This
took root and spread like Are. It
also landed her In Jail, but made
the front pages as' desired. She
has a good radio voice.
Others asked- up to WNEW In-
BADIO'S NEWEST, LOVELIEST VOICE
BERNICE
CLAIRE
"Lavtnder and OK
La»"
(BAYER ASpIriN)
WABC, Every Tuai.,
B-SM P.M.
Coast-to-Coatt
"Abi Lymin'i Wild
TIno"
(PHILLIP'S MILK OF
MAGNESIA)
WEAF, Every FrL.
9-9:30 P.M.
C(ait-to-Coail
Irectloo, tESTEB LEB, BEO BLDO., N. Y.
SAM
("HELLO STRANGER")
HEARN
MR. SCHLEPPERMAN
riars' Club, 1657 Broadway
circle 7-4400
MONDAYS
8 to 9 P.M.— WHN
ALEX
HYDE
AND HIS MUSIC
Dir., WM. MORRIS AGENCY
NBO • E N O • WJZ
A L
KEMP
And His ORCHESTRA
NIGHTLY
PENNSYLVANIA HOTEL
NEW YORK
Every Wednesday, 8-8:30 P. M,
eluded Bessie Mack, George Lott-
man, Bert Nevlns, Meyer Beck, Jay
Faggan, Irving Mansfield, Earl Fer-
ris and J. M. Josephsberg, but they
bound out
HORSE SENSE PHILOSOPHY
With Andrew Kelly
Sustaining
15 Mine.
WGY, Schnectady
Andrew Kelly, heavUy-brogued,
Bharp-bralned gentleman from Mar-
cy, N. T., has returned, to AVGY's
air lanes with his 'Horse Sense
Philosophy,' different in the form
of presentation, but somewhat simi-
lar in theme. He is now working
alone, whereas on the previous
blocks of broadcasts he' used si
stooge-questioner, Danny.' In the
present series Kelly Is tracing the
story of the American economic-
industrial - governmental develop-
nients back to the end of the World
War, rather than dealing almost
exclusively with current situations
and maneuvers, as he did on past
programs (networked over NBC for
a time). Following his opening
salvo here, he requested post cards
from listeners as evidence of their
desire to hear the 'whole story.'
This he believes necessary for a
proper understanding of the coun-
try's present difficulties. The re-
sponse Is reported to have been
strong, as was the case when Kelly
once before asked for a mail check.
This Is still a good program al-
though it seems to have lost some
of the novelty and timeliness which
made the program the station's out-
standing local from the month F. D.
K. was elected president to the end
of that stirring first year of action.
Doubtful If the monologue form
Is quite OS effective as the dialogued
sketch in achieving the goal sought.
It must now be noticeable, even to
the unobserving, that Kelly Is talk-
ing directly to, even at times lec-
turing, the listening audience. Be-
fore he did this through the medium
of the impetuous, anxlous-to-learn
Danny. Byplay and bits of humor
between the two are missing, too.
Jaco.
murky Idea of the sponsorships in-
volved.
However, each interlude Is prob-
ably best Judged alone. Important
question is the quality and time-
liness' of Transradlo flashes. Gen-
erally speaking, the editing is fast,
accurate, and breezy. More human
interest stuff ia Inserted than with
the Press-radio (network) flve-mln-
ute blurbs and greater liberty of
editorial comment is allowed.
Sounded (23) like a paid plug for
Ben Marden's Riviera night club's
opening, and in reporting the West-
chester cream puff poisonings the
editorial comment seemed anxious
to vindicate the wholesale bakery
house from whence came the cur-
dled delicacies that gave an entire
county tummy ache. The disposi-
tion to find excuses for ptomaine-
laden, goodies sounded strange if
not downright partisan. Land.
DIANA
WARD
CASANOVA, PARIS
AND
BRITISH BROADCASTING
COMPANY
DIractlon KEN LATER
M. 8. Benttiam Otdct
arid his ORCHESTRA
NBC, COAST-TO-COAST
WJZ * WEAF
S:00-9i30 P.M. DST 10:30-11 P.M.
Saturday Wedneedny
VICTOR COTY
DICK AND DOT
Serial Sketch with Songs
15 Mins.
COMMERCIAL
WGY, Schenectady
A new romantic-adventure sketch
acted by Patricia Sheldon and an
unnamed young singer-lead, on a
twice weekly early-pvening swing
for. a Schenectady bakery and its
'Lady Betty' bread. Miss Sheldon
plays the role of a so-called t)uddlng
young authoress, and her warbling
vls-a-vls portrays that of an ama-
teur golf champion. Childhood
friends, they meet on a ship leav-
ing for an ocean voyage. To lis-
teners is held out the picture of
unknown adventure and romance.
First two episodes proved unex-
citing. Indications were that skit
would be a mild, passably enter-
taining affair — the quality latter due
largely to the. tenor singing. Play-
let does not impress as particularly
realistic or convincing, perhaps be-
cause the scripting is only so-so'.
The vocals, f'or Instance, are dragged
Into the action, little reason for
their Introduction being given via
lines and situations.
Male lead is a competent actor
and a pleasing though not a re-
markable singer. Miss Sheldon
Is fairly good as the eventual
object of his .affections. How-
ever, she would-be better if she
spoke less rapidly, eliminated a
half-smothered laugh, and exer-
cised more care In keeping up the
pitch of her voice. At times it is
a bit difficult to understand her. A
firm-handed director would wrought
quick Improvement in Miss Shel-
don's speech.
Production Is average. Advertis-
ing, as usual on a local, tends to be
over-done. A spiel in which 'Lady
Betty' Is mentioned about ten times
slows up proceedings at the start.
Later bread Is dialog-tabbed once
in an unsubtle manner, and a sec-
ond plug comes on the sign-off.
Jaco.
TRANSRADIO NEWS
Sundry Sponsors
15 Mins.
COMMERCIAL
WOR, New York
Transradlo news Is now sponsored
up to the nose-line on WOR. Edu-
cator Biscuit, General Mills, Fisher
Baking and Blackstone Cigar each
have quarter-hour programs of
news flashes, while a fifth sponsor,
Continental Baking, takes a five-
minute session. Scattered through
the day the various programs re-
veal the Transradio service as hit-
ting a fast pace.
Straight commercial spiels on the
various sponsorships. Responsibility
Is upon the program entirely. Spiels
win get across wltli about custom-
ary blah-blah, effectiveness. Wheth-
er the multiplicity o£ commercials
may result In listener contusion Is
one of those delicate questions con-
cerning whicli anybody's guess Is as
good as the next. Would . seem
probable that the per.son hitting all
five programs (and there may be
such) could carry away -a pretty
HELEN HEN8HAW
Organ
15 Mins.
Sustaining
WGY, Schenectady
From its pioneer days, WGY has
broadcast organ music, but since
sound pictures and vaudeviUeless
bills closed Schenectady-Albany the-
atre outlets, the only channel re-
maining open for the station Is that
of the Union College Memorial
Chapel. There, Miss Henshaw plays
a 15-minute program on Friday
afternoons.
Classical and sacred music com-
prise her radio bill of fare. As such.
It may be less tasty to the appetite
of the average listener than servings
In which currents and popular
standards ate Included. Organlogs
liere are more likely • to .appeal to
students and lovers of lofty music.
The fact that group selections some-
times run as long os'seven or eight
minutes, and that the instrument,
being of the church type, lacks the
range of effects possible of repro-
duction on theatre-studio consoles,
serves to accentuate program's class
appeal. '
Obviously a well-trained organist.
Miss Henshaw ' manipulates' the
stops and treads with skill. Jaco.
'MUSICAL MOMENTS'
Hugh Comrade, Tom Shirley, Pierre
Andre
15 Mins.
Disc
COMMERCIAL
WBBM, WGN, Chicago
Chevrolet's campaign of platters
gets two local outlets In Chicago,
WBBM on the Columbia and WGN,
the Chicago Tribune station. Gives
Chevrolet six nights across the
board for its platters.
In general, it's a meaningless 15
minutes that will have a' gamble
competing with other shows at the
same time. Slapped -together affair
with a number of ■ tunes out of the
regular World broadcasting sys-
tem's library. A firm of Chevro-
let's standing Is expected to have
more dignity and class to Its enter-
tainment. Program seems to have
been an. afterthought following, not
preceding, the decision to launch an
extensive spot campaign.
Band music is fairly good but
the vocal numbers, especially by
the femmes are poor. In many cases
the needle-scratch is too noticeable
coming In over the loudespeaker
with swishing like a ship at sea.
As appetizing as cold soup. OoJd.
POLLY MORAN
Comedienne
6 Mins.
COMMERCIAL
WEAF, New York
Film comedienne, Polly Moran
attacked the microphone with gusto
while guesting on Shell Chateau
program. Not content with a single
opening blast to let listeners know
of her presence, she kept up the
pitch throughout. There was a
variety of noises ranging from
simple hog-calling to yodels from
the guester. When she did drop
into au naturel, it was for the
purpose of catching up on her
breath only, as she resumed the
hollering right away again.
Actress has been absent from
the Hollywood lots for some time,
filling night club dates and vaude
dates. Now she sails for London
to continue her personal appear-
ances. Tonsil strain must be tcr
rifle.
RAY BROCK
'The pidtimer'
15 Mins.
COMMERCIAL
WIOD, Miami
Ray Brock, 'The Oldtlmer,' aired
over WIOD and bankrolled by (3ood-
rlch-Silvcrtown, Is causing some-
what of a sensation here. After
ten weeks on the ether, the 'Old-
timer' has steadily built a follow-
ing and at present rates at tops
with local commercials.
No gab mars this program and
old-time mountain ballads rendered
naturally- are largely due to it's
success. Unusual ditties, presented
with ease and much ad lib have
created a large following for Brock.
His natural manner of presentation
make anything he does acceptable
to ether audiences. Thomson,
Eliz. Bergner—She Speaks
(Continued from page 1)
were presented first by name, then
by their publication, to Elisabeth
Bergner, who eat huddled In a cor-
ner of the great big Blumcnthal
sofa and graciously acknowledged
each introduction. Now the mem-
bers of the press were led to chairs
grouped in amphitheatre fashion
facing Miss Bergner, whereupon the
more conscientious and ambitious
Journalists of the group, mastering
their awe, thought iip questions and
fired them at their squirming tar-
get — although many of the ques-
tions revealed practically no
thought at all; and 'fired' Is the
wrong word for' their timorous,
gulping delivery.
Polite
Miss Bergner listened to . each
question politely and replied with
wit and Intelligence, skirting ar»y
question which her shrewdness told
her It would be tactless to answer,
dominating the situation with a
level-headed acumen that belied her
gamine get-up and Uttle-glrl charm.
Miss Bergner was In the mood of
her role In 'Escape Me Never,'
which was not treason — for Miss
Bergner has filmed 'Escape Me
Never' and it is rumored it will
shortly be released In thic country.
Perhaps because the setting. Miss
Bergner's prestige, the feeling that
they were eye-witness to the making
of history — since this really was
Miss Bergner's . first Interview In
America — and the presence of Joe
Schenck himself standing behind
the sofa cheering Miss Bergner on
— all conspired to make It a memor-
able occasion, there were, at first,
gaps In the general questioning.
Lulls loomed, threatening to engulf
the whole room. And then. In the
person of Mr. Schenck, came the
U. S. Marines.
Tension -Reliever
Rushing Into every breach with
quips and cracks — 'Who Is your
favorite manager?' once Mr.
Schenck asked, parodying a preced-
ing question, artd again, 'Is it ani-
mal, vegetable or mineral?' with
nock seriousness — valiantly he re-
lieved the tension, distinguishing
himself as a resourceful straight-
man and quite a card. He got legiti-
mate laughs every time, and often
bellies, even though some of them
re-echoed a bit longer than they
would have ordinarily, were the
press not so fearful of having to
carry on again and be themselves
bright — once they had allowed their
laughs to peter out.
But now — not to be stampeded by
any 'promptly' — the first string pic
press had begun to arrive, their
status forever established by Mr.
Schenck himself, who, glimpsing a
bona fide first stringer in the door-
way, would scamper away from his
post behind the sofa rnd, taking the
first-stringer by the hand, lead him
or her up to his prize and personal-
ly present him or her, making clear
to Miss Bergner the reason for his
importance.
'This is Miss Cameron of the
News,' he murmured, introductlng
Miss Cameron to. Miss Bergner, 'It
has the greatest circulation in the
world.' Mr. Schenck defined the
accomplishments of Reglna Crewe,
Eileen Creelman, former Ambas-
sador Gerard, with equal sincerity,
and each personally - conducted
Schenck Introduction became a
tacit signal for a general shifting
o£ seats among the smaller fry until
the newest big shot was muuoeuviej
into the place of honor next to Miss
Bergner.
One lad, dizzied by the splendor
of the scene and drunk with the
glory of It all, was startled to hear
himself frame a question that turned
out to be: 'Miss Bergner, do you
know anything about men?'
The Crisis
There was a silence, and then Miss
Bergner asked, Incredulous, 'What
did you say?' Trapped, the lad re-
peated the question. 'Is it permitted
to ask such a question?' Miss Berg-
ner looked about her wide-eyed, for
confirmation. 'Is that permitted?'
she went on, temper, temperament,
distaste battling with, her innate
cour.tesy, rising In her voice. 'Is
such a question permitted?' she
shouted, and Mr. Schenck, who was
seeing a first stringer to the door,
came running in. U.A. publicity men
came running in. Mr. Blumenthal
came running In. It was a crisis.
And then it was explained, sooth-
ingly, that yes, any question was
permitted, but no question need be
answered.
But now Miss Bergner wanted to
answer that question. She said,
looking the lad straight la the «y«.
'I like European men. I like Euro-
pean men very much.' She em*
phaslzed the 'Eiiropean* carefully,
and still the lad came back: 'Do yoit
like American men?'
'Perhaps American women lik«
American men,' she replied, very
politely, very quietly. Whereupom
a U.A. publicity man cleared hia
throat and suggested that perhaps
the gue'sts would like to come Into
the dining room?
They got it.
COLUMBIA ARTISTS BUREAU
PRESENTS
LITTLE
JACK
LITTLE
And HI* Orlslnaf Columbia Brondonatlof
Orchestra on Tour '
Sun., May 6, Russells Point, Ohio
Men., May 6, Kalamazoo, Mich.
TueB., May 7, Grand Rapids, Mich.
Wed., May 8, Kokomo. Ind.
Thurs., May 9, Clilcaso, III.
Frl.-Sat., May lom. South Bend, Ind.
ALSO ON COLUMBIA RBCORDB
And Broadcastlns Dallr for
Niagara Hudson Electrio
Light and Power Co.
UNCLE EZRA
(Pat Barrett)
Feutured Comedian
Sponsored by
AT.KA SELTZEK
BLANKETING THE- KEY CITIES
OF AMERICA. NOW DODBLIMO
ON 3 NETWORKS; OVER NBC.
THE ULTIMATE IN
NOVELTY PROGRAMS
BORRAH
MINEVITCH
WOR, 8-8:30 r. M.
Every Tuesday
REID'S ICE CREAM
Columbia Broadcasting System
Presents
B E N AY
VENUTA
WABC and
Entire Columbia Network
•
Management CBS Artists Bureau
Pcrsonnl MnnQKement
Jules Albert!, Hotel Kimberly,
Now York City
DO! FOX
AND' HIS
BAND
ON TOUR
B.B.C. NETWORK
Wedneeday, May 1, 1935
RADIO
VARIETY
39
Radio Chatter
New York
Cblo Condon's orcb, playing at
the Now Kenmore hotel, Albany,
now la broadcasting 12 times each
week on WOKO and WABT. Byron
Snowden, "WABT announcer, han-
dles all of them.
Dick Porter, Negro on style of
Fats Waller, on WABT, Albtmy, has
gone to New Tork,
The Southerners are on a tour of
western New Tork. They'll return
to WABT, Albany.
New Bustalners on WABT, Al-
bany, are Anita Dolan, warbler;
Peggy Bngeldlnger, saxophonist.
To
Artists
Theatre Managers
and All Employers
of Acts!
WLW «nd W8AI must not be
used In eonnsctlon with «ny ad-
vertising of artists or attractions
unlsss eentraotsd for dirsctly
with Tha Croslsy Radio Corpo-
ration Artist Bureau,
★ ★ ★
Any unauthorized use of this
bllllno will subject users to ap-
propriate legal action.
THE CROSLEY
RADIO CORPORATION
WLW and W8AI
CINCINNATI OHIO
fred allen^s
u
o
n
O
n
"TOWN aAIX...TONIOHTr
HOOB OF SMITES
with
FOBTI.AND HOFPA
JACK BUABT
UOKEt, BTANDEB
JOHN BBOWN'
HIMEBTA PIOUS-
OBULBBN DOUGLAS w
Ksterlal by Fred AUen mat O
Harry Tagend
Wedneadayi
• -14 P.M., DST— WHAF
Uanagetnent, Walt«r Batchtlor
u
o
D
o
n
ABE
LYMAN
AND HIS
CALIFORNIA ORCHESTRA
COAST-TO-COAST
WABC— Tuesday, 818O to • VM., DST
(Phnilpi Dental)
WBAF— IMday, » to 8:30 VM., DBT
(PhUUps HUk)
iLEOM
BELASCO
MOW PLAYING
OBNBBAL UOTORS SHOW
IN BALTIHOBB
ARMOUR HOUR
FBIDAT— WJZ— arSO-lO P.H.
•
Direction, HEBHAN BEBNIB
1*19 Broadway, New Xoik
TIM and IRENE
RYAN NOBLETTE
"Hy Ya Boys**
Goodrich Tire Program
Every Friday Evsning
WJZ— 10 to 10:4« P.
National Broadcasting Company
and George Gibson's Embas.sy Club
orch.
With the coming of spring
WGY's Artists' Bureau is booking
radio turns into parks as far away
as Pennsylvania. Bureau has
scheduled the Radio Owens and
Jane (formerly called 'Melvina') for
a week-end date in late May at
Sunset Park, near Lebanon, Pa.,
and for another on June 1 at
Stevens Park, Lancaster, Pa. Act
is also playing theatre engage-
ments.
Belmont's 23 trained canary war-
blers now chirping at Gardens of
the Nations in Radio City, are to
double on a new sponsored air
series over WMCA, New York.
Amateur winners on Gus Ed-
wards' "WOR spread from the Bran-
ford theatre In Newark go on
Tastyeast program over NBC start-
ing May 5. Finalists to get addi-
tional experience this way on net-
work's Opportunity Matinee series
which airs from 12 to 12:30 p.m
EDST.
Louisiana
Another 16-mlnute program has
switched stations and landed on
WWL, New Orleans. 'Orphan
Annie' follows 'Ma Perkins' to the
10,000-watt plant.
Teddy Fontelleu of the WSMB
sales staff leads the New Orleans
fashion parade by blossoming forth
In linens and seersuckers. Ed
Wheelahan, announcer, was run
nlng him a close second.
Lionel Rlcau Is announcing the
broadcasts of Bernie Cummins and
his orchestra from the Blue Room
of The Roosevelt over WDSU.
. A. S. Foster of the WWL com-
mercial staff Is off on another trip
to the Metropolis and Chicago.
Orrln Tucker's orchestra Is defl
nltely out as the band to replace
Johnny Dedrolt's musicians at the
Jung hotel. Ray. Teal, popular' as
a master of ceremonies at the
Saenger theatre here a few seasons
ago, Is expected to provide the
music.
W. P. Bevllle and Adolph Melee
are out In the territory surrounding
New Orleans, organizing the mer-
chants in the small towns Into co-
operative half-hour broadcasts over
WWL.
Helen Levy, WSMB secretary, has
finally clipped .her long tresses
Marguerite Chapman of the same
staff Is celebrating two years Of
service with a record of not having
missed a single day.
Anthony Patorno, former Holly
wood writer, has taken over the
management of the Southern
Artists' Bureau and Its bookings.
Bureau Is operated by 'WWL.
Myra Butz, of the WSMB depart-
ment, la suffering from writer's
cramp from changing programs
around to meet the switch caused
by Daylight Saving Time.
William D. .- Pyle, president of
KVOD, Denver, and Mrs. Pyle were
visitors to WSMB's studios last
week. They passed through New
Orleans on their way to Florida.
Tony Baclgalupl returns to WWL
with his dialect In a 9 to 9 : SO a.m
spot.
Presentation of the WWL Radio
Jamborees at New Orleans theatres
has been dropped temporarily. In
the meantime the shows have been
booked to play towns and cities
surrounding New Orleans.
Richard David, employe of
petroleum Arm here, winner of
amateur contest by WSMB under
the sponsorship of the Malson
Blanche department store. His
prize was a week's engagement In
the Blue Room, swank night spot
in the Roosevelt hotel at a $50 a
week salary.
Minnesota
will Osborn and his ork win an
extended engagement at the Lowry
and are airing daily and nightly
over WTCN and WCOO.
WCCO's quartet standby for the
past year, the Hoot Owls, left the
station for Frisco with Paul Pen-
darvis' ork.
Four Dominoes, Negro quartet,
building nicely as a new WCCO
sustalner.
Ramona Gerhard, WCCO staff or-
ganist, doing a piano concert for
the Valley City (N.D.) Kiwanls
club. Sunday (12).
Val Bjornson, KSTP's 'Mr. Edi-
tor of the Air,' has lately been In-
terviewing the big shots: Frank
Belgrano, Congressman Hamilton
Fish and M. L. Wilson, asst. U.S.
Secretary of Agriculture. Starting
Monday (29), Val switched from an
early spot to 9:45-10:00 p.m. Sta-
tion plans to build him up for
really big stuff.
Redwood Falls being o.o.'d by
Melvin Passolt, head of the Min-
nesota Bureau of Criminal Appre-
hension, as probable site for new
state-owned radio station, provided
for in a bill passed lost week by the
Legislature.
Clarence Gunderson the newest
WDGY staff addition, replacing
Charley Weber as assistant to
George Jacobson, chief engineer.
Abbott Tessman, KSTP an-
nouncer, did the marital goose-step
with Marie Hamm, non-pro, Sat-
urday (27).
Don Irwin and his ork moved into
the St. Paul Casino, Friday (26),
succeeding Paul Pendarvis who
goes to the Coast, opening at the
Palace hotel, San Francisco, Sun-
day (5). Latter plans to turn out
a.few discs In L.A. before his Frisco
booking.
Hugh McCartney, WCCO chief
engineer, Sunday (21) celebrated
his 20th anniversary as a licensed
radio operator. Got his license In
1915 in Chicago while a high school
stude.
Michigan
New England
New program on WNAC, Boston,
has chirping canary birds. Linus
Travers, Yankee Web's director of
production, has been appointed cus^
todian of the canaries.
Donald Van Wart and Carl Moore,
pianists at WNAC, Boston, trying
to outdo each other In fancy hats.
Carl favors the 'pork-pie' species,
while Don sports a ducky derby
patterned after the chapeaux worn
in the Alps.
R. L. Harlow, assistant to the
president of the Yankee Web, has
organized Aleppo Temple Chanters,
consisting of 100 Boston Shrlners.
Harlow conducts, composes and ar-
ranges.
Cary Moore, the Rambling Rhym-
ster of WNAC, Boston, Is now 'Cal'
Moore, since he and Bill O'Connell
are sponsored by Cal-Asplrln.
Stanley Schultz, WMEX, Boston,
organist, back from sick bed.
WMEX has cleared tlrhe for the
'Itty Bitty Kiddy* hour from WHN,
New York.
Ex - lightweight champ Benny
Leonard's twice weekly descriptions
of New York fights clearing through
WMEX, Boston.
Bradley Klncald In Boston to sing
hillbilly songs over WBZ.
Kay Fayre, blues singer, returns
to WBZ, Boston, after an absence
of more than a year.
WBZ, Boston, office force had a
short vacation Tuesday afternoon
when the light fuses blew out and
plunged the office Into semi-dark-
ness. However, an electrician was
summoned and fixed the trouble be-
fore any of the staff could leave for
the afternoon.
Stanley L. Spencer, WBZ and
'WBZA salesman, has been trans-
ferred to WGY, Schenectady, effec-
tive the first of May.
Anne Demerjlan, soprano. Is now
airing over both WMEX and
■WHDH, Boston.
Myr-Vln Duo who started with
WMEX, Boston, now broadcasting
over WHDH, In three weekly spots.
Crazy Crys tal program, transcrip-
tion over WHDH, Boston, may go In
for live talent soon.
Eddie Duchln graduated from the
Massachusetts College of Pharmacy
In 1929.
Echo Mandolin Ensemble, a Bos-
ton unit, makes Its debut over
■WEEI, Thursday, Majr 2.
"WEEI, Boston,, now on new shut-
down schedule. Shutters nightly at
ml'lnlght, except Saturdays, when
th.' 'Let's Dance' -program comes
over.
•Shut-In Hour' with the United
States Marine Band, back on WEEI,
Boston, F^-lday mornings.
WNBX, Springfield, Vermont, will
carry the baseball broadcasts of the
Yankee Network this summer. That
makes 12 stations carrying the iPenn
Tobacco airings. WNBX tie-up only
for the games.
WDRC, Hartford, now taking two
Yankee Net news periods, 8 a. m.
and 1:30 p. m.
Rufus Smith, formerly with WWJ-
Detrolt News players, won audition
contest with Major Bowes In Brook-
lyn.
Frank Mclntyre, Captain Henry
of Show Boat fame, comes home to
Ann Arbor on week-ends.
Staff of WJR playing nursemaid
to. wandering pigeon that placed Its
nest on ledge of window, 28 stories
up on Fisher Bldg., opposite studios.
Bird showed its appreciation by lay-
ing egg on Eastern morning.
Thief again broke into WJBK
artist Ray Dauberger's car.
Ford_ Symphony orchestra, made
up of members of the Detroit Sym-
phony orchestra, leave soon for the
San Diego exposition, to appear in
the Ford exhibit.
James Jewell, staff dramatist with
WXYZ, forced to move because of
his pet Doberman'3 continual yowl-
ing. Neighbors couldn't take it.
Harvey Hayes In Detroit last
week.
Quite a bit of handshaking and
renewal of friendship when Guy
Lombardo sent his weekly show oUt
over WWJ during his week's per-
sonal appearance at the local Fox
theatre. Guy and his boys come
from London, Ont., short distance*
from Detroit. Charles Lyon, who
came on from Chicago to handle de-
tails for NBC, is a former Detroit
boy. Making the reunion complete
with Wynn Wright, WWJ's dra-
matic director, who was formerly
with NBC in Chicago.
department of Black man Advertis-
ing Agency.
Nancy Clancy and Vivian Bro\^n
additions to WHN's publicity de-
partment. New York.
Dolly Kay, WOK, New York,
songstress, on a short vaude tour
In the east,
Ethel Merman's program gets
label 'Rhythm at Eight,' starting
May 5.
WFAS, White Plains, Issuing a
promotional brochure this month.
W. R. Christian has opened Stan-
dard Broadcast Service, with offices
in Atlanta, Ga.
Kentucky
Moii'lb Pei'eiijuuter, WHAo vlollri-
ist, to leave for Hollywood studios
soon. Played farewell program for
Kiwanls Club, of which he Is a
member, assisted by Sam, GU and
Louie, WHAS male vocal trio.
Clayton McMlchen, manager of
Georgia Wildcats, WHAS hillbillies,
suffered probable fractured skull
when his car overturned near Lex-
ington, Ky. Act was returning from
personal appearance date when ac-
cident occurred.
Skeets Morris and Al Crowder, of
WAVE, appearing at I,ouisvlIle Ex-
position, sponsored by Board of
Trade.
O. H. and Charles L. Harris arc
men behind application for 100-
watter for New Albany, Ind. For-
merly piloted New Albany on the
Air program from Indiana theatre
over WAVE.
Jimmy Joy and His Orchestra
with Margaret Beomlsh, Ray Mc-
Dermott and King's Jesters on
nightly over WAVE.
Marcella Uhl to sing lead Jn
'Sam.son and Delilah,' May t, with
Civic Art Association.
Jacques .Tolas to leave University
of Louisville School of Music at
close of semester. Hoe conducted
school music programs over WHAS
for past three years.
Gene Autry and Rangers played
Alamo theatre four days, starting
April 21, to rood business.
Shell has added the NBC south-
eastern group to its hookup, mak-
ing It 35 stations In all.
Georgia
R, M. Brophy, NBC station re-
lations manager, visitor at WSB,
Atlanta.
WSB, beginning Monday (29),
creates, for the first time, an early
morning commercial program un-
der the shared sponsorshpp plan.
The program, called Sunrise Sere-
nade, presents Norman Crane In
character songs, poetic readings,
etc. Marcus Bartlett and the Ten-
nessee Ramblers also will support
the star.
Ted Doollttle is doing sponsored
Inquiring microphone gag for Dr.
Pepper over WGST. One shot a
week (Wednesdays at' 7:30) In
front of Paramount theatre.
WJTL broadcast recent wrestling
match at ball park with Mike
Thomas circulating among audi-
ence for sidelights between grunts.
■Dave Farmer, half owner of
"WRBL, Columbus, Ga„ In Atlanta
arranging with city council for stu-
dio space In the Shrine Mosque In
case his application for facilities of
WJTL. is favored by FCC.
Jimmy Davenpori, Georgian Globe
Trotter, spoke to Junior Chamber
of Commerce Thursday on thrills
In broadcasting.
Illinois
Jean McGregor married.
Thad Brown In and out of Chi-
cago.
Bee Angel oft for a rest cure for
a couple of weeks which makes
George Couper a bachelor for a
while.
Tom Flzdale rushing around the
country on Johnson publicity.
Chicago radio eds still taking pot-
shots at one another.
Bob Stephenson due back in the
WBBM Radio Sales offices for a
couple of months.
Jimmy Corbln now on the musi-
cal staff of WJJD.
Les AtlasB adding to his collec-
tion of blue ribbons for his bosses.
Ed Voynow running through the
check book In furnishing the new
home nest.
Skeets Gallagher guested on the
baseball broadcasts for Russ
Hodges on WIND.
Though a standard radio act on
WBBM, Lee Francis is continuing
additional td'V'anced piano and
voice studies.
Lou Cowan on a hurry call to
New York on a publicity deal.
Here and There
(Continued from page 86)
a flve-a-weeker on a coast-to-cooast
Columbia network, beginning May
13. Howard Ely, organist, accom-
panies.
Socony Vacuum Oil will go mu-
sical with a half hour .show on CB.S
Weflne.sday nlKht.s as soon as It has
picked the band. J. Stirling Gct-
chell is the agency.
Lud (^luskin auditioned In.st week
by J. Stirling Getchell for Bocony-
Vacuum for the third time.
Lux Soap has added the southoon-
tral supplcmentarlfiH to Its NBC ob-
ligation. I'rogram's link now stands
at 48 outlets.
Robert Catherwood nvw to VV(H<
New York saleri staff.
John Taylor, recently wllu tlic
Theatre Guild, ha* joined the r.'idlo
AL SHAYNE
Badio's Ambassador of Song
HEADLINING
LOEW'S DELUXE THEATRES
"A Radio Sensation. Without
the slightest doubt', the greatest
singer of pojyular songs on the
air today. Wotta voice/"
DAILY MIRROR
Broadcasting Every Sunday
6:30-6 P.M., WOR, N. Y.
FOR SALLY'S STUDIO
America'a Leading Theatrical
Furriera
T Wast 44th St.. New York City
GRACIE
BARRIE
NEXT WEEK (MAY 3)
PALACE, NEW YORK
Bole Direction
HERMAN BERNIE
1619 Broadway, New York
EASY
ACES
NBC
7:30
Monday-Tuesday- Wednsiday
"Hello Everybody"
CONSECUTIVE
WEEKS
WrltloK lllu ,\rmopr
Ilnur fur Dill Itttkcr
KEN ENGLUND
Park Central Hotel, New York
103
EMORY
DAUGHERTY
And His Orchestra
f/ti Turco
WRC
IVimlilnEton, I). < .
EMERSON G'LL
ORCHESTRA
HOTEL WEBSTER HALL
DETROIT
40
VARIETY
MU§IC-NI¥E CLUBS
WedneBda/, May 1, 1935
Casino Paree Folds Suddenly and
Applies for Bath; Once Grossed
40G; Typical of B way Uncertainty
Casino de Paree's 8Udden~shut-
down Sunday night (28), or rather
early Monday mornlne, after the
regular nlte's trade, ia a commen-
tary of the uncertainties of Broad-
way nltery ventures. Starting a
vogue two years ago of a converted
theatre Into a cabaret, the Casino
de Paree on the site of the old
Gallo (nee New Yorker) theatre
weis the outstanding nltery click of
New Tork and points west. Its top
gross went as high as $40,000 on a
week and It averaged well above
$20,000 weekly for a long spell.
Monday (29) the Casino de Paree
YNEZ LAVAIL
EXOTIC INTERPBETEB of the DAMCE
Now 4th Week at the
HOLLYWOOD RESTAURANT
NEW YORK
For Roadhouse or Home!
Magnificent country estate. Ten acres
on river, eighteen rooms, gardener's
cottage, greenhouBS, landscaping,
HALF HOCR FROM TIMES SQ€ARE
$0,000 cash takes It. Cost writer
$160,000. Frlce Immediate sale, 160-
000. Address Box 25, 'Tarlety,' New
York Cltr
Inc., 264 West 54th street, N. T.,
filed a voluntary petition for re-
organization under Section .77b of
the new corporate bankruptcy act.
As of March 31, last, liabilities are
listed at $121,314 and assets of $116,-
581, principal Items of which latter
are furniture and fixtures valued at
$74,847. Claimed due from the now
defunct Manhattan Music Hall, Inc.,
1697 Broawday, Is $24,605 for ad-
vances. Since the Manhattan Is in
bankruptcy, the 24G'8 is admittedly^
a total loss.
Success of the C. de P. had in-
spired the Billy Rose Music Hall,
Inc., which later became the Man-
hattan Music Hall when Rose bowed
out of both ventures as the gen-
eral producer and stager. Rose is
currently suing both outfits, which
have a common directorate and
control, for alleged salary arreas
and contract breach.
With the folding of the Manhat-
tan, biz at the Ca^no de Paree also
slipped. When Lew Brown was
brought In to put on the shows, and
subsequently Jimmy Durante be
came the attraction, it upped for a
spell.
Opposiah
The inroads made by another
cabaret-theatre, the French Casino
A^VIN
On and After
MAY 1st
THE OFFICES OF
K E N N AWAY
MUSIC and ENTERTAIHMENT
Will Occupy the
NINTH
Floor
430 NORTH MICHIGAN AVENUE
TELEPHONE
SUPERIOR 4545
C H I C A Q 0
Most Played on Air
To familiarize the trade with
the tunet moat on the air around
New Tork, the foUmoino ta tha
liatino of the aonoa moat played
on the croaa-countrv networka
laat week, in relative standing,
according to the approximate
numler of combined plugs on
WEAF, WJZ and WABO.
Lullaby of Broadway.
Lovely to Look At.
Evarythlng'a Don* Befor*.
Life l« a Song.
Soon.
I Won't Dane*.
What'a the RMSonT
I Wat Lucky.
Isl* of Capri.
I Grow Too Old to Dream.
Flowers for Madam*.
Lookie, Her* Comet Cookl*.
Eaty to Rtmember.
Old Southern Cuttom.
You'r* a Heavenly Thing.
Solitude.
Latin from Manhattan.
My H*art I* an Open Book.
Whoa* Hon*y are You?
Little Whit* Gardenia.
on the site of the old Earl Carroll
(Casino) theatre, with the 'Folles
Bergere' revue, is known to have
done none of its Broadway com
petltors any good. The French Ca-
sino's grosses once were $40,000 to
$50,000 and over, Just about draining
the market for that kind of enter-
tainment.
Although the last talent payoff at
the de Paree was Thursday (25)
and wires were sent the talent Mon
day morning apprising them not to
report that night as business had
been temporarily suspended, it Is
believed that all acts will be com
pensated. William Morris office
booked most of the talent through
John Steinberg, general manager of
the de Paree. Yermle Stern, prez
of the Paree, Inc., signed the petl
tlon for the 77b reorg.
The Paree's situation is another
in a series of financial events which
have affected a changing Broadway
nltery map. Palais Royale couldn't
weather It under Ben Marden's. di-
rection, going for one of those 77b
reorgs, also, and it's since become a
colored cabaret, Connie's Inn, moved
downtown from Harlem.
Dave's Blue Room and Hickory
House have gone through reorgs,
although both of these are more in
the nature of straight restaurants,
while Harry Cooper's restaurant in
the heart of the Times Sq. belt as
signed for benefit of creditors, al
though still operating and getting
a slightly better break. Paradise
and Hollywood continue bullish and
the new Congress, another- of those
mass nltery spots, is going along
with a pop scale. Jack Dempsey
new restaurant is credited for hav
Ing temporarily, at least, dented
number of the other Broadway eat
erles, with the possible exception of
the two Lindy'a restaurants.
NIGHT CLUB REVIEWS
CONNIE'S INN
Hotel Takes Summit
Baltimore, April 30.
Operators of the Lord Balto hotel
have leased the Summit, town'
best known and most successful
swank summer nltery from the es
tate of the late Joe Brothman. Spot
was built and operated successfully
for years by Brothman, who died
last summer.
Site will be opened May 11 with
a floor show. The new operators
are dickering for a name band to
start off. Elmer BUsa, of the hotel
staff, who has been handling the
hostelry's nltery. The Barn, during
winter, will manage the Summit.
(NEW YORK)
In the new trend of things, Har-
lem's moving to Broadway. The
Idea is that the taxi tariff to and
from the 135th street belt is too
much of a hazard, and so Connie
Immerman and Henry Fink, latter
an erstwhile m.c. and nltery en-
trepreneur, have brought the 1935
edition of Connie's 'Hot Chocolates'
to Broadway and 48th street, on the
site of the former Palais Royale.
Fink Is partnered-in the venture,
plUB other backing.
The show as staged by Teddy
Blackmon is an uncertain hybrid —
It's neither Broadway nor Harlem,
but more Broadway, If anything,
and, as such, a handicap. Effete
mldtown divertissement is one
thing and hotcha Harlemania Is an-
other. And when a colored revue
offered there can be no com-
promise.
, First portion is too swank; latter
half hits more along the accepted
old Connie's Inn standards. In a
.unglo number, plus Alberta
Hunter's saucy lyrics, it is more
like what Immerman used to give
out at his former 131st street and
Seventh avenue stand, now depart-
ed two years when conditions
forced cessation of activities after
having been one of the two leading
hot spots in the colored belt.
New show is 'weighted down by
credits. Mahleu's costumes are
ultra as Is Ernie Schraps' designing
them; as is also the scenic in-
vestiture by Marty Deem, but It all
tends to a compromise.
Tlmmle and Freddie are disclosed
as a fast comedy team of some pro
portions for b.o. draft. Dewey
Brown has something with that
comedy trumpet number, but ho
wow.
Too much dancing. Pete, Peaches
and Duke, three-man combo, do
rhythm steps In okay fashion
Diminutive Teddy 'Hale is a cute
number leader. Jigsaw Jackson's
contortlve work Is the last word
but lacks the jazzlque and show-
manly sock endowed similar llmb-
dlsjolntlng when Snakehlps Tucker
was wont to var. it with a rhythm
tempo In the form of a dance rou-
tine.
Alice Whitman, mother of one-
half of the team of Pops and Louie,
does a dance specialty. Teddy and
Paul hark back to Harlem of old
with 'Poolroom Papa,' a rowdy lyric
that's so broad In Its double en-
tendre that it could hardly be ac
cused of meaning anything but the
one thing, and yet that's what
makes for the best Harlem nltery
entertainment. The ofays expect a
shocker now and then in the course
of a dusky revue.
The girls are lookers, but there's
no outstanding femme. Norman
Astwood is a handsome singing
lead, so Caucasian in features
that he could 'pass,' but he, too. Is
burdened with an unnecessary
•machinery* number. That's Harlem
gone Theatre Guild. However,
much of these obvious slower
uppers are coming out, and have
been eliminated by now, to the gen-
eral Improvement of the proceed-
ings. It's mostly a matter of faster
pace.
The four Charioteers, unusual
harmony quartet who've done some
radio and record work, could like-
wise do better than the semt-
splritual they essay. That's but
another indication of the misguided
tonlness of a show which, as the
nomenclature, 'Hot Chocolates,' im-
plies, should be hotcha rather than
highbrow.
Andy Razaf and Paul Dennlker
(latter white) fashioned the special
song material. 'Dark Clouds Over
Broadway' is a good send-off num-
ber. 'Liza Lee' and another tune
have possiblUtlen. Rusaell Wnnd-
Ing, one of the better Harlem or-
chestrators, arranged the melodies
and conducts for the show. The
band Is maestroed by Sonny Woods,
who gives out.hl-de-ho vocally, and
Luis Russell is at the piano; band
Is Russell's, although billed as the
Connie's Inn Orchestra.
There are 18 girls and four chorus
men besides the principals. Flash
numbers are undistinguished sav4
thd Jungle, and that's due mostly t^
the barbaric motif of the Bahara«
Tribe, Princess Orella and Medlcin*
Pete. It's mccoy Africana,
A colored cabaret show on Broad*
way has a very good chance, espo*
cially under the present big tim%
but moderate cost auspices. Fink
has supervised a pop-scaled men«
with a $1.60 dinner and a $2 mint*
mum, either before or after thea«
tre. Ltkker is moderate and a nice
amount of food and beverages caa
be consumed to fall within th«
minimum outlay. Large capacity of
the old Palais, nicely done over,
including some interesting panel!
which should get quite a bit of at>
tention, permits the pop scale and
yet allows for a heavy gross.
Good idea has been the raising of
the dance floor, which insures good
visibility from ringside. Thos*
boxes along the sides actually ar*
the best vantage pointy but th*
ringside habit is such that only ex>
perience will point the way to th*
natural advantage of the boxes.
Immerman, Fink, et al., have a
natural in the new Connie's Inn on
Broadway, especially with the sum«
mer weather coming on, once that
show is speeded up a bit. Aiel.
• ■ ■ * ■ ■ • •
Hit Headguarters
And new may wa tell you about
"EV'BYTHING'S BKEM
DONE BEFORE"
tta« lOiK from Joan Harlow'a nan
Cicture, "Beckltii." Here'i one <A
thoia noToItlea completely o9 the
beaten path, nlth rhythm that's
modem and treatment tbat'a unique.
But vhy gay mors .. .. , It will
SDeak tor Itaeir.
While we have your ear, bare you
heard
"WHEN I QROW TOO OLD TO
DREAM"
"LIFE 13 A SONS"
"CLOUDS"
"I WAS LUCKY"
ROB BINS
MUSIC CORPORATION
199 Srvi NTH AVENUL -NEW YORK
SHOW BOAT'S NEW POET
Boston, April 80.
Show Boat, one of Hub's swank-
iest nlterles during the dry era, and
dark since repeal, will be recondi-
tioned in a shipyard and towed to
Providence in preparation to open-
ing the summer season in its new
location.
Plans call for opening May 30.
HE TtarlUa, HE Mystlflca, HE Amaiei
European Latest Night Club
Sensation
AMEDEO
Tfte International Decevtionist
Formerly Undercover Man for
the Lata World-Famou*
HOUDINI
FeatarinB:
The $10,000.00 Trunk Mystery
The East Indian Needle Triok
Cigarette Manipulation Extraor-
dinary
Direct from 20 week* at Cabaret
De Dix Heures, Brussels; 16
weeks at Le Zig Zag, Paris
Now Open for Engagement*
A.gentB and Managers communicate
direct
AMEDEO, care A. VACCA
2B19 2l8t Avenae, Astoria, L, I.
A HIT AT THE NORMADIE
YACHT CLUB BOYS
BMAUT AT ANY CI,IIB WITH
YOUNG-ROBBINS
CLOTHES
200 West 61 St Street, New York
Just Oft Broadway
PABADISE SCOBEBS
Ben Oakland and Milton Drake
have written the score for the new
show which opens at the Paradise
restaurant. New York, May 18.
Georgle Hale will do the staging,
Leo Reisman opens Friday (3) for
a two- week stay at the Arcadia,
Philadelphia niterla^ He reopens
at the Central Park Casino, N. T.,
May 20.
NEW ADDRESS
MEYER DAVIS
And Affiliates
l\^eyer Davis' Music, Inc.
Hamilton Radio Productions
20th Century Enterprises, Inc.
Orchestras Radio Artists
221-223 W. 57th St., New .York. Circle 7-6161
'VTednesdaj, May 1, 1935
MUSIC
VARIETY
41
WB GROUP QUnriNG ASCAP?
Canadian Soc. s Income Jumped from
17G to $113,000 Since '31, Inquiry Shows
Toronto, April 30.
Revenue of the Canadian Per-
forming Righto Society, collection
'agency In the Dominion for the
American Society of Compoaera,
Authors and Publishers and the
British Performing Right Society,
increased from $17,000 in 1931 to
$113,000 for 1935 to date, It was
disclosed here In the Royal Com-
mission probe into CPRS activities.
The inquiry has been launched to
rtetermine If the new scale o£ per-
formance fees Is excessive, whether
permission for performance of mu-
sical works is being unduly with-
held, and If the CPRS operations in
Canada are deemed detrimental to
public Interest.
Complaints will be laid before the
Royal Commission by Famous Play-
ers Canadian, Canadian Radio Com-
mission, Motion Picture Distribu-
tors and Exhibitors of Canada, Ca-
nadian National Exhibition, Allied
Exhibitors of Ontario, Theatre
Holding Corporation, Canadian Ast
sociation of ■ Brqadcasters, Musical
Protective Society and the Hotel
Association of Canada,
In defense of performance tariff
Increases, Henry Jamleson, CPRS
president, must present detailed
statements of royalties collected,
disposal of the monies, right to levy
such charges, and substantiation, of
title claimed to more than 2.000,000
musical works. The books of CPRS
and a list of members must also
be placed before the probe board.
Statement of cash Income re-
ceived by CPRS was given as fol-
lows: 1931,- $17,000; 1932, $45,000;
1933, $54,000; 1934, $04,000; 1935 to
date, $113,000. Asked to account
for the continued increase, Jamle-
Bon claimed this was due to In-
creased use of music and increased
tariffs.
Even Boarding Houses
During his preliminary question-
ing, Jamleson revealed the sched-
ule of tariffs charged theatres, radio
stations, hotels, restaurants, steam-
ship companies, outdoor expositions
and race tracks. He admitted that
collection of such tariffs extended to
even village bands, roadside stands
equipped- with radio, and merry-go-
rounds. An attempt was also being
made to tack a license fee on board-
ing houses equipped with radio.
He reported that CPRS has ap-
proximately $25,000 on hand, but
was not asked the amounts of
proportionate revenue remittances
made to ASCAP or the British Per-
forming Right Society.
The charge that Canadian com-
posers and song writers who wished
to get proper handling of their
W.orks were 'pushed' Into the British
organization was made by Arthur
Slaght, K. C, counsel for tlie Musi-
cal Protective Association. Slaght
wanted to_ know what 'common
sense' was present when British
publishers were given the right to
collect money from a Canadian com-
poser whose works were published
in Canada. Janiieson adrnitted that
some 100 Canadian sonrr writers had
asked for 10% of the society's fees
but were told they must join and
receive the share accorded them by
the compilation.
Jamleson said, 'In the United
States the publisher gets one half
and the composer and author one
half; In Britain, the publisher gets
one third and the author and com-
poser two thirds.'
Since last January, theatres op-
erating more than three days a
week had been tariffed 20c. per seat
per annum. Before that. It had
been lOc, said Jamleson. He ad-
mitted the chanKc to the doubled
rate' had been levied because the old
rate 'wasn't enough.'
'What do you do when a 1,000-
seat theatre only has 100 people in
it?' he was asked. 'Wc think that
Is the owner's problem,' said Jamle-
son,
Ho claimed that wlioio there was
Infringement In wholesale use of
music without payment to tho au-
thor of onmpnser, lepr.Tl action had
been taken with the Inrger Aims,
'such as Famous Plavers.'
Benefit Okays
Music publishers are re-
strained from buying tickets
to any benefit without first ob-
taining the approval of the
Code Authority under regula-
tion passed by the Industry's
codists last week. Authority at
the same time prepared a form
which the promoters of a, bene-
fit are required to fill out.
Application asks the persons
behind the benefit to state why
they think the affair should re-
ceive the support of the pub-
lishing Industry and what por-
tion of the proceeds Is slated to
go to the organization for
which the benefit is being held.
lef s Call It a Dream'
Must Be 3 Other Son^s;
Is Withdrawn by Pubs
Shapiro-Bernstein last week set-
tled the Infringement allegations
lodged against 'Let's Call It All a
Dreani' from three different sources
by discontinuing publication of the
number. Song was authored by
Lew Pollack and Paul Francis
Webster.
Those alleging melody similari-
ties were Feist, Witmark and
Dr. .Irwin Van Cortland, who
written . the score for several
Broadway ' shows. Feist averred
that the Pollack melody in-
fringed on 'Swanee Dream,' which
it published in 1919, while Witmark
compared It to 'More Than Words
Can Tell,' which was added to its
catalog In 1927, Dr. Van Cortlaad
compared the tune of 'Let's Call It
All a Dream' to one he wrote 10
years ago,. 'I Never Believe In
Dreams."
MARKS VS. ROY MUSIC
First Code' Violation la Charged-
Dismissed
First complaint made about an
attempted violation of the music
code was dismissed after a hearing
by the code authority last week.
Case Involved the Roy Music Co.,
whose Philadelphia rep was reported
to have offered compensation to Leo
Zol'lo, leader of the band at the Ben-
jamin Franklin hotel, for a plug on
'My Marguerite.' E. B. Marks Music
Co., which lodged the complaint, did
not have a rep at the hearing to
give testimony.
M. LaFrenia, who appeared for' the
Roy firm, declared that the Philly
rep worked for his organization on
part time and that it was unabie to
get his version of what had hap-
pened because of the fellow's de-
tention in Boston on business for
another publishing house. LaFrenia
assured the codists that his concern
has taken care to comply with every
provision of the code since the in-
strument went Into effect and that
if the Philadelphia rep did anything
that was out of the way it was with-
out the knowledge of the Roy Music
Co.
Hold Musician in Attack
Baltimore, April 30.
Norman Stebbins, musician and
vocalist In an orchestra at a north
side nlte spot, is incarcerated In
Eel Air, Md., 20 miles north of
Balto, charged with criminally as-
saulting an 18-year-old local girl.
Defendant, who denied the charge,
is being held for the Grand Jury
without bond. Attack Is .alleged
to have t.aken place when Stebbins
and the girl were motoring back
from the race track at Harve de
Grace.
Gus Kahn and Arthur Johnston
dishing up the ditties for /Elegance,'
Joan Crawford starrer at Metro.
FILM CO. PfiEXy
GIVES ULTIiiyM
Gene Buck Told by H. M.
Warner That Five Music
Subside Will Quit Dec. 31
Unless There's Drastic Re-
vision in Payoff System —
Group Would Set Up Own
Performing Rights Bu-
reau
CONSENT DECREE?
Definite Indications that the
Warner Bros, music publishing
group Is taking steps to organize Its
own performing rights bureau were
given' last week when Harry M.
Warner notified Gene Buck, presi-
dent of the American Society of
Composers, Authors and Publishers,
that there would be no renewal of
membership contracts forthcoming
from his group unless the Society
agreed to a drastic revision of Its
payoff system. View ■ expressed by
the WB head was that either
ASCAP consent to split Us income
on the basis of performance re-
ceived by each member, or the five
firms coming under the Warner
Bros, banner would quit the Society
with the expiration of their present
contracts, Dec. 31, 1935.
Nathan Burkan had originally
been slated to accompany Buck to
the conference with the producer,
but other business prevented
ASCAP's chief counsel from show-
ing up at the appointment. In de-
fining his position, Warner pointed
out that his organization had long
been dissatisfied with the methods
employed by the Society and since
the ASCAP board of directors. In
approving the new membership con-
tract, had elected to Ignore the
changes suggested by his group
there was no alternative for these
firms but to withdraw from the per-
forming rights combine. Warner
averred that the Society could only
accord Its membership an equitable
deal all around by adopting a sys-
tem whereby the publishers and
writers were paid oft on the basis
of performances accumulated by
their works.
WB Prepared
It has been generally known to
the publishing trade that the War-
ner Bros, organization has for
months been accumulating data
about performances and licenses In
the various media, particularly
broadcasting, with the thought in
mind of being prepared to set up Its
own bureau in the event that It
couldn't get together with the So-
ciety on the terms for a renewal of
contract. Members of the ASCAP
board of directors, other than those
representing the WB group, have on
various occasions declared them-
selves unalterably opposed to re-
vamping the organization's by-laws
so as to allow for a payoff that will
be similar to that of the British
Performing Rights Society. British
method Is predicated on a definite
scale of values for each type of plug
and the members collect accord-
ingly.
Five firms in the Warner Bros,
group are Harms. Inc.. T. B. Harms,
M. Witmark & Son, Remlck Music
Corp., and Chappell-Harms.
Alusic circles and the film trade
see the probability that the War-
ner Bros.' five music publishing
firms may agree to a consent decree
In the pending anti-trust suit
against the- American Society of
Composers, Authors and Publishers,
In favor of the government, which
is bringing the monopoly action.
The five Warner music firms con-
stitute 25% of ASCAP. Its effect on
ASCAP'h defense of the suit may be
serious.
It Is held that such a consent de-
cree Is already under formulation
£Vnd may be made public by the gov-
ernment and Warner Bros, as soon
£L's 'details are finally agreed upon.
The present government suit
to Agitate for National $3 Tax;
Expect Opposish from the Sticks
Mail Order Plugs
Chicago, April 30.
Kay Kyser, whose band Is at
the Blackhawk here, in a spe-
cial meeting with the song*
pluggers, asked the boys not to
hang around the restaurant, so
much.
He suggested a new arrange-
ment by which the pluggers
will submit their songs by
mail and Kyser has promised
that each letter will be replied
to, by mail, within five days
after receipt. If accepted, it will
be so stated, and if rejected
Kyser promises that he will
give explicit , reasons just why
the song is not played by his
orchestra.
VISITING BANDS
SOCKED 10%
IN N.E.
Worcester, Mass., April 30.
Adoption of the tax by ■which
orchestras Invading this territory
must pay 10% of their salaries to
the union was voted on favorably
at the New England conference of
the American Federation of Mu-
sicians here' Sunday (28).' Local
unions will get 4% of the levy and
the national organization receives
the remaining 6%.
It was also voted to organize a
New England band masters' asso-
ciation to make this section more
'band conscious.' A bid will be
made for part of the Government's
allotment of $3,0.00,000 for white
collar workers to pay for band con-
certs this summer In parks and
other public spots.
Officers elected were: Vincent
Castronovo, Providence, president;
Frank B. Field, So, Norwalk, v. p.;
William A. South, Boston, secre-
tary-treasurer; Charles E. Hicks,
Portland, and H, P. Llehr, Boston,
exec committee,
Hartford gets the next conven-
tion.
RALPH GALLET KILLED
IN CHI AUTO CRASH
Chicago, April 30.
Ralph Gallet, veteran nlte club
operator of Chicago, was killed in
an autoiiiOblle accUiOnt labl. week.
Ho was returning to the city after
supervising construction work on a
new roadhousc which he was to
havo opened next month. Formerly
named the Lighthouse, It is due to
open as Cocoanut Grovo.
Gallet was a part owner of the
oldtlme Frolics with Jake AdIer. Ho
was also Interested In the Royalc
Frolics and had been In tho nlte
club business in Chicago for the
past 20 years.
SYMPATHETIC SCRAM
Los Angeles, April 30.
Orchestra of 10 pieces, affiliated
with musician's Local 47, was pulled
after working one night at the new-
ly opened Dome cafe and night club
hero, due to cooks and waiters going
on strike.
Cafe Is being picketed with union
musickers still out in sympathy.
again.st ASCAP has been pending
fclnce early fall. It broke Just about
the tirne tliat the film a'nd theatre
trades on their own were consid-
ering brin.','liig a suit (iga-lnst
A.SC'AP ljecau.<(! of the propo.sed rise
In music taxes sourrht.
Efforts will be made by the dele-
gation from the New York mu-
sicians union to have the local's ,$3
tax on broadcasting adopted aa a
national measure when the Amer-
ican Federation of Musicians holds
its annual convention in Asbury
Park, N. J., in June. Although Jo-
seph N. Weber, A. F. of M. prez, Is
understood to be in favor of -the '
proposal, It is expected that reps
frohi small town locals will oppose
any premium on remote broadcast-
ing.
Refusal to back up the New York
local's move will. It is anticipated,
be. motivated by the fact that the
local tax has worjced to the favor
of bands whose reputation had here-
tofore been confined to their respec-
tive communities. With the ma-
jority of the New York spots hold-
ing out against the extra toll, the
network have had to be less choosey
about the cafe and hotel units given
national release. Many of th«se
previously unknown combos have
been quick to take advantage of the
air opportunity afforded them by get-
ting out on the road and enatchlns
at the one-nlghter coin,
A Handicap
Having had a taste of the fruits
that come with national ballyhoo,
it is unlikely that these hinterland
bands will favor any move to saddle
them with the same handicaps now
experienced by the dance aggrega-
tions In New York. The $3' tax for
members of the New York local
has served to help even things for
the fellow out in the sticks, the
latter's delegate Is expected to point
out on the convention fioor.
Indications are that the New York
local will this fall undertake to or-
ganize the local hotels, with the
union's officials determined. If neces-
sary, to call a strike on all the city's
hostelries. These officials are con-
cerned not so much with a read-
justment of the various hotel scales
as they are with the establishment
of a direct contact with the hotels
which will primarily guarantee the
union against underscaling prac-
tices.
Music Notes
A Meyer Davis orchestra, direc-
tion Phil Solarl, opens at Nantucket
Yacht club, Nantucket, Mass., July'
1; Meyer orchestra, direction Lon
Chassy, opening at the Grecnbrlar,
White Sulphur Springs, W. Va.,
May 1; Howard Lally, opening at
the Westchester Country club, Rye,
N, Y., May 14; Bcrnio Dolan, open-
ing at Canoe Place Inn, Southamp-
ton, L. I., June 30; Cy Delman, open-
ing at tho Southern hotel, Balti-
more, May 15.
Mitchell 'Schuster opens at tho
Park lyane, Nc\y York, May 21, for
the spring-summer season.
Jerry Blane replaces Paul White-
man at the Paradise Restaurant,
New York, May 8.
Horace Heidt. bows
Drake, Chicago, May 19.
Kearney Walton, band leader at
Los Angeles Blltmore hotel Ren-
dez-vouH Koom, will do a b;iton wav-
ing sequence In 'Page Miss Glory'
at Warners.
Baka Leinikoff, who scored 'Bride
of Frankenstein' for U, assigned to
'The Raven.'
Hotel ontclair, N. Y, roof opens
today (1) with Marti Michel orch
moving upstairs Clyde Lucas debuts
same day into the Hotel Xow
Yorker. Claremont Inn on Riverside
Drive, N. Y., premiered last night
with Freddie Starr's orch.' Arnold
Schleifer still munager.
George and Jalna, dancers at the
Waldorf-Astoria, have a self-created
'.lalgo' dunce, coined from their
nnjne.s, as new feature of their
routine.
42
VARIETY
VAUDEVILLE
Wednesdaj, May 1, 1935
Ne3 in New York on Talent Hunt
As Vaude Gicb Big in Sydney
Frank Neil, head of the TlvoU
circuit, Is In New York to buy
more material and acts tor his chain
In Sydney, Melbourne and Brisbane.
Vaude-revue idea has clicked
strongly in Sydney, and Neil is sat-
Isfled' that vaude wiU come hwc\c
stronger than ever before.
His current show, 'On With the
Show,' has" been playing, to capacity
twice daily and will go out on the
road following its Sydney run. Nell
has also arranged a tleup with Gen-
eral Theatres whereby many- of ids
apts will go. over their chain.
^irst try was made in Brisbane,
when a show' went la by arrange-
ment, with Charles unrov
■Success of .the v'ayde revival In
Sydney has amaxed- everybody con-
nected, with tiixow -blzL To have suc-
cess, continue,. .Nell feels that there-
'must be, a constant-flow of new.act^.
Dpai with .G.T. maikes.lt easier for
Neil to go ahead and bring acts in
for a long season, . thereby taking
care of heavy transportation.
Pldllf Yarietj Ciiih Wai
Host. Natunal Group
JL blladelphia,. April 30.
PbUlly'a Variety Club will have
active charge of the National Varie-
ty Jabllee scheduled for Atlantic
City next Fall. Local chapter will
play host to other ctuba, mem-
bers of the MFTOA and other
amusement organizations. One of
the features of the meet will be a
^national talent contest.
Committee appointed to handle
the afTalr includes Leon Levy,
WCATir prexy; Jerry Crowley of
WCP; tiewen Pizor, vice-prexy of
MPTOA; Walter Woodward; A, R.
Boyd of the Philly Fox Theatre;
A. Ii. Einstein, of Warner Bros.;
Bill Lee, Jack Beresln and George
Klein.
BUFFALO FOLDS
Buffalo, April 80,
Gayety, operated for the past two
months by Irons & Flanagan, of
Cleveland, as & burlesque house,
closed the season Friday (26),
Bdward Miller, house manager,
■ays It will reopen under same
management and policy early In
August.
MEX STANDOFF
Many a Viva Shouted By Perform-
er*, But Payoff Went Sour
Los Angeles, April tO.
Claude C. Moreno, and. a troupe
of performers he hired to help cele-
hrate Mexico's Independence Day
festival, added miiny a heai'ty 'viva'
and fandango and dulcet musical
strain to the local, flesta, . and . all
would, be jake with happy memories
If only, the boys and girls. had been
paid, for their, prof easlonal.aecvicea.
"That Moreno didn't Idck through
with the promised coin, but atlU
owes Frank J. Bomero and IS' other
entertainers $616, is the charge of
the State Labor Bureau, which filed
complaint on l>ehalf of .the talent In
irtunlcipal court.
FanchoB & Marco Sned
On MiBiico Ci^ Booking
Mexico City, April 30.
Suit for $950, cIalmed«'..^B oom-
mlsslon for services and compensa-
tion for alleged unjustified breaking
of a contract, has been filed against
Fanchon &. Marco, Inc., and its
local representative, John W. Sapp,
In a civil court her6 by Fidel C. Lo-
zano.
Plaintiff asserts that he was en-
gaged by. defendants to arrange for
appearances In this city of a Fan-
chon & Marco unit now playing the
Teatro Pollteama, but that he has
not beep paid his commlsh and that
Sapp called off the contract.
Vaude Clicks in Wash.
Tacoma, April 30.
Vaude hat become so popular
here with film fare, Ned Edria and
Bill Connor, of Hamrlck's Music
Box, announces this combination
program for a solid week hi the
future at 25 and 40. Business Is
on the up^nd up In this house.
Moore's iRlalto announces Kolb &
Dill revue for four days. This
house directly across court from
Muslo Box. Kolb & DUI are wlld-
cattlng In the northwest but
clicking.
MOSS CLEARS HSM
OF TEAM'S COMPLAINT
New York's License Commissioner
Paul Moss last week cleared Arthur
Fisher, indie booker, of any respon-
sibility In the complaint brought by
Ross and Bennett, who claimed non-
payofl on a three-day date played
last December at the Majestlo, Wil-
Uamsport, Pa.
Act claimed the theatre went
bankrupt right after Its engage-
ment. FIsher'i defense was that
the act had accepted salary partly
in cash and rest In an LO.U. from
the management, which he claimed
absolved him of any further respon-
slblUty.
500 at Dinner to Harvm
Schenck; Promoted 1 Block
It was Commencement Day (or
night) for Marvin Schenck Thurs-
day (26). He graduated from a
vaudeville booker-^to -a circuit the-
atre operator, and tha boys tossed
him a feed to make It official. About
EOO attended the beefsteak, at fB a
head, which was staged under au-
spices of the Loew Agents' associa-
tion.
As Joe Laurie, Jr., declared, it. was
a nice tribute to a guy who really
had been promoted only one block—
from Loew'a Annex to Loew's State.
Sam Lyons, unexpected speaker,
called ap to the dais front the eat-
ing-only section, gave the lowdown
on Schenck's early home life. In the
days when he (Lyons) lived with
the Schencks and used to get Mar-
vin's leftover borsht. Lately, said
Lyons, he's been going down to De-
loncey street at regular Intervals
to sharpen up his dialect. He was
an outstanding comedy hit of the
evening.
Jay C. FUppen, who Is getting to
be the Square's far toaatmaster,
was head ribber and did his usual
nifty job. Dais sitters Included Ed-
die Cantor, Ralph Whitehead, Harry
Hershfleld, J. H. Lubin, Joe Flaum,
Louis K. Sidney, Al Jolson, Johnny
Hyder Kd Sullivan and WUUam
Degan Weinberger.
Schenck -was presented with a fit-
ted traveling case, but it wasn't
flashed at the dinner, so not known
whether it fits.
Within the next couple of weeks
Schenck leaves for Hollywood for a
short visit to the Metro studio. It
will be his first look there since
moving up In the Loew-Metro ex-
ecutive picture.
CERALDINE and JOE
INTERNATIONAL JUVENILE STARS
Returning to America in May After Very Suc"
cessful Two and Half Years Through Europe
They Are Now Established Favorites in
England, France, Italy, Spain, GermanyJ
Poland, Scandinavia, Cheko-SIovakia,
Belgium and Latvia
In England played a season in the late Julia Wylie's Pantomlm«|
"BABES IN THE WOOD." In Paris played a season at th«
CASINO DE PARIS, in "VIVE PARIS/' and in both of thes«
shows they were featured
Our sincere thanks to Messrs. George tmd Harry Foster,
of London, for making oar European Tour such a success
Sully and Thomas m
Wis. Auto Accident
Chicago, April 80.
John Sully and Muriel Thomas
sultered bruises and contusions In
an auto accident when returning to
Chicago last weeic after playing a
VDUde date in Green Bay, Wis.
Their car was entirely demolished
in the accident.
Gage Sproull, brother-in-law of
Ted Waldman, was also in the car
and escaped with a scalp wound.
MAURICE TAKING SHOW
TO SOUTH AMERICA
Maurice (and Cordoba) is taking
an American show to Rio- de Janeiro
with him June 8, opening June 22
at the Copalcabana for an engager
ment ending Sept. 15.
Besides the dancers, Buster West
and Lucille Page, Mai Bergere's
orchestra ' (8) from the Hotel Park
Iiane, N. Y., and a line, of Danny
Dare Girls are sailing. The girls
stay six weeks; West and his wife
are set for four weeks.
Maurice and Cordoba have played
lA South America before, returning
last fall, but encountering an acci-
dent in New Orleans which laid up
the male half of the team for some
months. It was caused by a spill
on the dance floor.
DAVIS' KIDDIE KLUBBEE
Baltimore, April 80.
Ginger Dewlow, youthful local
warbler, has been signatured by
Benny Davis. She will Join the
Davis crew next week.
The girl Is a product of a local
T&Alo station's Kiddie Klub, but for
last couple of years has been doing
nltery work.
LODGE'S BENEFIT
New York branch of the Interna-
tional Artists' Lodge, once one of
the strongest actor organizations in
Germany, held a benefit for indigent
members Sunday night (28) at New
Palm Garden, New York.
About 150 attended.
Saranac Lake
By HAPPY BENWAY
Muriel (Eddy Sisters) tJlrgheney
did the trick and is leaving the
ozonlng burg.
Armand Monte (Monte and Pardi)
will hit the operating table. ^
Six months of Dr. Fischel's
routine placed Maurice Pearson on
the right side of the big go-home-
book.
Harold Rodner and Dr. L. Licht-
wltz, formerly of Berlin, Germany,
and now chief of staff at the MontL-
flore hospital, N. Y., were guests at
a luncheon at the lodge, given by
Dr. Karl Plschel.
Marya Blake and Doris Shrage
are both perting up on the oke side
of every little thing, adding pound-
age and smiles. Marya Just had
a birthday.
Ben Schaffer was the outstanding
hit over the N.V.A. network pro-
gram recently.
Max Pfeffer, technician. Is a new-
comer at the lodge.
'Sklnher's Dress Suit,' a three-act
farce, was rendered at the lodge by
an able cast of Emergency Relief
Administration players.
Dr. Karl Fischel is New Torklng
to attend medico conflabs so that us
boys and girls will make the grade.
Cecilia Hafermann's son has
staged a wonderful comeback and Is
on the oke side of the ledger at the
Rutland San, Rutland, Mass.
Bessie Browning has fought off
a mess o£ that nervous-break-down
thing,
Harry Gordon holding up nicely
at the bed routine. Ditto for £ddie
Ross.
Thanks to James Madison, San
Francisco, for the material rushed
in for our broadcast. Ditto to
Tootsie Hemlllch for the library
books.
Those recently operated on and
doing well are Raymond Ketcham,
Tommy Abbott, Betty Huntington,
Hazel Gladstone, Harry Gordon,
Ford Raymond and Doris Shrage.
Camp Intermission being perted
up, which means that Mrs. Wil-
liam Morris Is soon due back.
Claude Lawson holding up nicely
at S Nell street, would like to hear
from his Harlem pals.
Mrs. Sidney Plermont is vacash-
ing an^ enjoying the Adirondack
air up hero.
Loew-WB End
Pitt. Battle
By Agreement
Conclusion of the local Loew vs.
Warner Bros, war of bor offlcs
prices and. stage names arrived last
week by agreement. It 'was decided
by Ldew's Penn and WB's Stanley
to mutually set a regular scale of
prices and more deliberate stage
policy governing both houses, rather
than continue the flght.
Under, the agreement, by which
each wlU play occasional stage
shows, the scale for both -will be
40c top for straight pictures and
EEC for stage weeks.
■ During last winter's strife the
two circuit housep tossed' headllners
at each other as fast as they could
dig 'em up. Situation was com-
plicated through entrance of John
Harris' Indie Alvln Into the batUe.
Competlsh simmered down and Ui«
Stanley went to now 'n' then shows,
while the Alvln switched to moder-
ate priced units.
Penn's sustained stage policy ends
next week (3), with Myrt 'n' Marge
the flnal regular attraction. There-
after the Loew house plays occa-
sional shows. Cab Calloway, for
May 17, is the only one set.
AN "ASSET
For Both Theatres and Nighl Clubs"
Bftys VABIBTI
Raprlnttd from VARIETY, April 24
Tommr Mtrtln li « penonibis youngiltr wIum*
Infonntl minner oi worUnt It in us«t.. lls'i
man luvinllt Uinn tho nmaga alolght-of-hander
•nrt. on the 'fivnt' nluet >lone, ihauld dt very
well In in Intlne nlttiy whieb hu lately bewn*
• popaler field for thli type of legerdemelnlst.
Reprlntt^ rr»iii VARIETY, April 3
Tommy Martin, In one. Is a perionable looking
jouugstcr vbo performs eoine expett magic. lili
piece de lesletance li a etunt In which he takea
a wad of paper from hii moutb. rolli It around
on an ordinary hand fan until It tumi into an
en. It'i a imart bit of business and sends him
off to an excellent hand.
TOMMY
MARTIN
Ith DAVB APOM.OK
NOW IN SECOND WEEK
CAPITOL, NEW YORK
Direction
lAiV WOLI'SON
WM. MORBIS ACEN'GY
WALTER -Dar.-
W AHL
The Smash Comedy Hit of
"LIFE BEGINS AT 8:W
CHICAOO, NOW
Por. Ugt. Inrlnc Bbermin, Ed DarldoW Offlo*
TRACY and VINEnE
Now Filming in
CORSICA, SPAIN
DOROTHEA ANTEI.
Z%t Weit '22nd St., New Tork City
Dltthdar. Everrday, Convalescunt
Creetlns Cards
In Boxed AssortmenU, II excIuslT*
and orlslDftl card* to the box, 11.00.
Special dlacount on large Quantltlei,
Write tor Particular*
PAULINE COOKE
Presents
DONALD WOODS
In
"The Florentine Daooer"
Now rhxsiof tSaytai*, New Toifc
MIKC CONNOLLY, Pilot
Wednesday, May 1, 1935
VAUDEVILLE
VARIETY
49
PAR'S NEW BOOKING SETUP
The NVA Drive
The annual NVA drive for funds commences Bhortly.
ch.inges, In both method and motive.
With many
No collection* this time, no hat or plate passing. No imposing upon
the theatre-going public and no , forced bogging by and humiliation of
actors.
The NVA of today Is a different NVA, aa different as day and night.
The money goes where It should go — to the Saranac Lake sanatorium, to
the 111 and needy of the profession In New York. Personal- promotion,
petty company-unionism and extravagant vanity are out. The people
now guiding the NVA's destinies are contributing their services without
remuneration, personal publicity or financial Interest. There is no rea-
son for their efforts other than a desire to dp the right thing and see it
done.
Charity is not the only appeal that the NVA must sell this time. It
has to sell Itself to the show business which is still suspicious of the
NVA. The new NVA must convince its prospective supporters that It
really is hew, In ideas and ideals, and a worthy cause in every respect.
No easy assignment, considering the past.
Instead of plate-passing, theatres on May 20 will be asked to con-
tribute 10% of their day's gross. On May 18 actors will be asked to
give their services in benefit performances. It's a 50-50 proposition now,
whereas in the past it was 90% one-sided, with the public asked to pay
the bills.
Radio and bther exploitation of May 20 aa 'NVA Day' will be attempted
to encourage theatre attendance all over the country oh that day. In that
manner It is hoped business will be Increased sufficiently to repay the
theatres for their participation. Actors on the benefit shows will, as
usual, be paid off in applause; yet, for . once, the actors will be playing
a show for their own kind. It should be a novelty ind a pleasure for
actors accustomed to playing benefits for strangers, and often question-
able strangers, every Sunday night during the year.
The NVA cause is a good one. now.
body In the amusement Industry.
It deserves the support of every-
CODE STAYS AS
IS TILL JUNE 16
Further action and changes In the
vaudeville section of the Motion
Picture Code, such as the proposed
appointment of a special code com-
mittee to deal with vaudeville prob-
lems, won't take until after June 16.
That's the expiration date for all
present NBA codes, and future fate
of the recovery measures have not
teen settled.
In the event the Vaudeville Code,
aimong others, is. maintained after
that date, the vaudeville committee
will be appointed by the Code
Authority. Each branch of the
variety field will be represented by
membership.
Meanwhile, and until June 16, the
code, plus its recently added pro-
visions, Is still law.
BLUE NOT TOO BLUE;
NO DATES CANCELLED
No time has been lost by the Ben
Blue unit, playing the south, de-
spite reports to the contrary. Story
M'aa the Paramount (Klncey-Wilby)
Bouthem house bookers had figured
the Blue unit too blue and can-
celled remaining dates following
Charlotte.
Since that wasn't the case, the
Bhow is continuing on the Par time,
playing Fayettevllle today (Wednes-
day) and Greensboro tomorrow,
then opening in Atlanta for a full
week.
Cancellation rumor apparently
broke due to cleaning up under-
gone by the unit at Charlotte.
Gwen Stone Quits
Gwen Stone, of the adagio team
of Stone and Vernon, and the wife
of Lou Wolfson, oC the William
Morris office, has retired from the
Bob Voni ith a
new partn
SIDELINE WORTH $660
Rochestor, April SO.
BtLly McGowan, 26, won $660
daniajjes on the claim tliat injuries
in an auto accident ended her career
as a toe dancer.
'J'rial developed that dancing was
a -sidoline and her regular occupa-
tion wns phone operator.
Several Adagio Acts
Involved in Suits;
It's Quite a Mixup
Dance team of Jane, Moore and
Billy Bevel have entered an in-
fringement-suit against Ann Prltch-
ard and Jack Goldle in New York
Supreme Court, at the same time
adding to the list of dance acts
suing each other or being sued.
Moore and Bevel suit came up In
court Thursday (2E), but was post-
poned, tin yesterday (Tuesday) when
decision was reserved on the re-
quest that Prltchard and Goldle be
restrained from using a copy of
Moor« and Bevel's alleged original
routine until suit li finally beard.
Another suit among dance acts Is
currently pending In Circuit Court
of Cook County, Chicago, where
Lowe, Burnoft and Wensley are
seeking to enjoin two other trios,
Glne, DeQulncey and Lewis and
Dolores, Andre and Dlmitri, from
further Infringing and Imitating Its
work at lower salaries than the
average $800 Lowe, Burnoff and
Wensley command in vaude, nlterles,
etc.
Lowe, Burnoff and Wensley are
being sued In turn In Municipal
Court, New York, by Sam Baerwitz,
producer, and Ted Adolphus, stager,
for $1,000 on breach of contract and
for using material allegedly belong-
ing to Baerwitz and Adolphus. Suit
brought against Glne, DeQuintfey
and Lewis by Adolphus late last
year on the same grounds was lost
by the stager.
Baerwitz produced and Adolphus
staged both the Lowe, Burnoft and
Wensley and Glne, DeQulncey and
Lewis turns, they claim.
Tyros Spreading in N. Y.
State; 3 Shows in Troy
Albany, April 30.
Amateurs are spreading through
central and northern New York.
Warner Bros, has started a 'New
Talent Revues' In the Troy theatre,
Troy; Ritz, Albany, and Avon,
Utlca.
Schlne'B Avon, Watertown, has
two months of plano-playing con-
tests, with a piano as grand prize
for the winner. Local music store
sponsors the contest.
Troy has three amateur shows, at
the Troy, RKO Proctor's and Gris-
wold. In Albany, besides the RiLz,
the Paramount and Royal have
weekly opportunity night.s.
PflRTlIP EiS
Boris Morros New Booking
Head — Charlie Freeman
and Harry Kalcheim
Bookers— Bergen-B. &. K.
in Chi— Affiliated South-
ern Time Sought
MAYBE 30 WEEKS
Paramount li reorganizing Its
booking offices in New York and
Chicago, with a view of expanding
as a stage booker of shows for its
own theatres and houses of affili-
ated circuits that now book Inde-
pendently . or through other ex-
changes. Boris Morros, who was to
have gone to Hollywood for a post
in the Par studio, will be kept in
New York as supervisor of all stage
bookings.
Par's contract with the William
Morris office, , by which Morris has
been a- partner In the circuit's artist
bureau, expires June 1 and will not
be renewed, by agreement on both
sides.
The New York setup will have
Morros In charge and Harry Kal-
cheim and Charles J. Freeman as
bookers. Freeman, who has- been
booking the Interstate time, will
also spot the shows In any affiliated
circuit houses that come Into the
Par office for bookings. Kalcheim
will continue booking the deluxers
in Chicago, Detroit, etc.
Change In ths Chicago lineup will
be brought about through the de-
parture of Dlok Bergen from the
Chi Morris office. Bergen Is return-
ing to the Balaban A Kat2-Oreat
States office with his theatres. Chi-
cago exchange will bs operated by
and under the supervision of B..&K.,
but affiliated with ths New York
bureau.
Seven Weeks from N. Y.
Kalcheinoi is booking seven Par
weeks ont of New York, whlls the
Bergen book In Chicago has iiround
eight weeks of time; Between In-
terstate, It and when playing shows,
and ths partnership houses which
will bs asked to book their shows
through Nsw Tork, Charlie Free-
man ma,y bay* up to 16 to 20 weeks
next season. This may Include the
Wllby-Klnoer and other southern
Par-afflllated circuit houses, which
play lndej»endent units mostly at
present.
There Is a possibility that Par all
told may have 80 or more stage
weeks on its combined New York-
Cf^lcago books next season. This
would by far exceed the amount of
time on any other circuit book, with
chances that It may top the com-
bined RKO-Loew books.
In its breaking of formal relations
with the William Morris office, the
Paramount organization stresses the
fact that the parting Is strictly
friendly and by mutual arrange-
ment. Morris office has desired to
step out of the tie-up for some time,
and has been operating the Par
artist bureau under a SO-day expir-
ation clause for the past year or so
with an eventual cancellation in
mind, .
The Par partnership In the past
several years has not been as bene-
ficial to the Morris agency as It was
in the past. The deal required the
Morris office to give the breaks to
Par, but the severe shrinkage
in Par's playing time precluded
chances of that source absorbing a
good portion of Morris attractions.
The Morris office has been doing
most of Its business away from Par,
by necessity, anyway. It has been
asked to serve Par in an advisory
capacity In the future.
The hew Par setup was arranged
by Y. Frank Freeman, Par's theatre
operating head, and George J.
Schaefer, general manager. Bureau
will be called Artists Booking Office.
Chicago, April >0.
With reorganization of the Art-
ists Booking office nationally on the
expiration of the Par- William Mor-
Three-a-Week Commercial Broadcast
From Vaude House-No Talent Payoff
Mandatory
By a series of deductions,
Dave Vine has figured out that
there must be plenty of vaude-
ville time next season.
The winners of the radio
amateur shows over the sum-
mer have got to play some-
where.
HOUSE PINKS
'PARIS' UNIT
Pittsburgh, April 80.
Stanley Is voluntarily pinking
'Hello Paris' unit, which opens there
Friday (3) with 'G Men' on- screen.
Trailer and all ads announced no
children will be admitted, but
there's no age mentioned, which
may or may not leave the manage-
ment a loophole.
'Hello Paris' show was to have
disbanded In Boston last Friday
(26), with most of troupe sailing
for Europe following day,' but Steve
Trilling made a quick booking at
last minute for Stanley, Likely
that the unit will be routed Into
other Warner deluxers as. well.
SOPH'S 1ST WHN VODE
SHOW SET FOR MAY 2
Sophie Tucker's first program In
her professional talent sustaining
series over Loew's WHN, New York,
for which vaudeville acts will be
used chiefly, Is set for Thursday
night (2). Acts will Include Rex
Weber, Al Fields, Vlra Nlva, Mc-
Waters and Tyson, Johnny Wells
and Delivery Boys, with Soph
m.c.'lng.
Program . plan Involves a - public
ballot to determine which acts shall
go on their own WHN sustaining
shows. Louis K. Sidney, station
directors, figures on digging up some
commercial posuiblUtlea In this
manner.
Miss Tucker Is staging daily talent
auditions In the William Morris
office.
BACK TO VAUDE
Hollywood, April 30.
Joe Morrison, tenor, who came to
pictures from George Olsen's band,
goes east on a p.a. tour.
Opens at the Palace, Chicago,
May 10.
rlB contract on June 1, Dick Bergen
moves into Balaban & Katz-Great
States here to handle booking for
the ABO. In the new arrangement
the Morris office here relinquishes
its booking of the B. & K. and
Great States time and will confine
Itself to being simply an artists'
representative agency. For years
the Morris office has functioned as
a booking agency for B. & K., Great
States and other houses.
With the dropping of the B. & K.
job, the Morris office will be at
liberty to submit acts not only to
the ABO, but also for RKO, the
.Statc-Lako theatre and other indie
booking offices in this territory.
In the past, the Morris office has
restricted Itself to the B. & K. in-
terests, which close tie- In dates
back to the personal friendship of
A. J. Balaban and the Morris olfice
which not only did the booking, but
also supervised.
Dick Bergen was asked to remain
with the Morris agency, but Bergen
preferred to return to B. & K., for
whom he has booked the Great
States circuit for the past three
years. It was only la.st January
that Bergen moved into the Morris
agency to handle Great .States time
out of that office.
A commercial sponsor starts a 15-
mlnute, thrice-weekly program over
WMCA from the Academy (Skou-
ras). New York, Friday (3), without
the obligation of. paying for talent.
Latter will be furnished r^y the the-
atre, booked by RKO, which also
will not pay the talent for broad-
casting.
Sponsor Is the Gottfried Baking
Co., which Is going on the air fo*
the first time. Periods will start
at 8:30 p. m., Mondays, Wednes-
days and Fridays, with Initial con-
tract with WMCA and the Acad-
emy running for, nine weeks,.
BKO's contracts for bookings at
the Academy will carry a 'radio
broadcasting' clause, making all
acts obligated to- go on the air with-
out any additions to their stago
salaries. Etherizing will be done
from the rehearsal hall over tb*
theatre, which Is now belnff
equipped as a studio.
According to the theatre's pres-
ent plans, only the hcadliners, and
perhaps some other acts in ths
shows which are adaptable for air-
ing, will broadcast. First name act
set Is Molly Picon, who will bead
the first program Friday. Booking
of the theatre id the future will be
done with radio programs In mind.
Academy's management feels that
the free commercial programs are
not an Imposition on the talent, in-
asmuch as publicity through the air
shows Is one way of making it pos-
sible for the house to continue
vaude through summer, months.
Another thing, theatre claims, Is
that If programs click for the spon-
sor It will try to get the latter to
pay the acts extra.
Roxy Cancels 'Broadway'
Unit on Billy Rose's
Infringement Complamt
A 32-people unit, 'Call of Broad-
way,' scheduled to start a two week
engagement at the Boxy, New York,
Friday (26), had Its contract can-
celled for that engagement and a
subsequent week at the Fox, Phila-
delphia, after Bniy Rose complained
that It was an infringement on
'Small-Time Cavalcade.' Latter
played the Manhattan (Billy. Rose's)
Music Hall when Rose was prodfic-
Ing the shows there and at ths
Casino de Paree.
Rose complained to Fanchon A
Marco, which books the Roxy, after
learning that 'Small-Time Caval-
cade' was being used In the billing
of the show. The producer told
F.&M, that If the show was not an
infringement it could be played, but-
otherwise the theatre faced suit.
Ralph Whitehead, executive secre-
tary of the American Federation of
Actors, was asked for an opinion
and agreed that It was an Imita-
tion.
Rose then Informed Fanchon &
Marco, that, since Ixjcw's once
offered him $3,000 for 'Small-Time
Cavalcade,' the theatre would have
to donate $500 to the Actors' Dinner
Fund if It wanted to play the 'Call
of Broadway' unit. This was re-
fused and the dates were cancelled.
Unit was booked Into the Roxy
at $1,000 for the first week, $1,250
for the second, and $1,750 for the
week at the Fox, Philadelphia, Jack
Lewis was the producer. He bad
booked most of the acts for the
Rose show.
Pan's Units
Hollywood, April 30.
Plan to inaugurate stage .shows at
the Hollywood Pantages Is taking
shape, with Rodney Pantages re-
ported already rehearsing several
units.
Recent deal with Fanchoii &
Marco to route shows from the
Paramount to the Paritages fell
through.
VARIETY
VAUDEVILLE
Wednesdaj, Maj 1, 1935
UNIT REVIEWS
IT'S THE TOP
(ORPHEUM, 8T. PAUL)
St. Paul, April 26.
Nifty terplng, snappy comedy and
some brand new tunes — everything
dished up In swift tempo — makes
this unit an outstander.
Vic Oliver emdees the show,
weaving in something resembling
continuity by doubling as pianist
and violinist, and purveying some
bright chatter besides. There's also
a good tenor, John Fogarty, with
all up-to-the-second numbers and
over socko.
Helen Honan has an Impersonat-
ing repertory. Her Lupe Velez Im-
personating Katharine Hepburn Is
a riot. Good on Garbo and Pitts
Imitations, too, but these are being
BO overdone It's not' funny any
more.
Large and Morgner, pnc-legged
acrobats, do some stunts that many
two-legged tumblers would be
proud to accomplish. Petch and
DeauvUle, two fast-stepping dan-
cers, were seen here recently In
another show, but they went over
handily just the same. Bebe Barrl
dancing girls, with several specialty
numbers, also provided beaucoup
flash. Raschick,
RUNNIN' WILD
(ORPHEUM, LINCOLN)
Lincoln, April 27.
This 62-mlnute affair is de
ecrlbed by the title; It has so few
serious moments, the audience can't
believe 'em. Headed by Gene Gory,
formerfy with the Brlttonfl
Only thing wrong with this unit
Is that It has 'two flnales, one mid-
way in the show, which is bad
Opening on a legit flash from the
band conducted by m.c, Davy
Jamieson, there's a blowup of
stooges In the crowd which" lets the
neighbors know they're in for It,
Lewis Nelson, brother ot Bat, does
a fast hand walk to let 'em get
their breath, after which Claire and
Yost, dancing girls, are announced,
but have to run all the "way down
from the balcony where they've pre
sumably been watching the pic
Dance not so' forte
Lupe and Lewis, strong arm, act,
do some heavy stuff, arid then
Gene Gory . and his band reduce the
stage to a mass of broken •'boards.
Cory's fun at, the fiddle and subse-
quent eritiinglements " y/lth the
strings I's 'good. Drop even fails
down. .Here, Is the first finale. Cur-
tain closes inj so the stage hands
can use a broom and Harmonica
Leonard, one of Mlnovltch's old
•^boys, takes -up the necessary time.
.'Jackson and BJacjcw.ell, adagio in
Blow motion,- are oke. Dorothy
Glaire, . aero terp, fair. .Tohnny
Dove and 'Co.,'. skaters, wdiild be all
right, ,but the girt could cut the
song. Jamieson breaks down from
m.c.'lng at this point and give his
Primrose and Frisco routines, sock-
ing 'em. Sullivan Sisters, a couple
of big girls, do a combo dance next.
They .heave to, work hard and
score.
Gory and Koberta come on just
ahead of the finale with more
fiddling and wreckage. This bit
should come ahead of the band,
because it's impossible to make the
gang believe It's McCoy as Introed
'Would make an ideal opener for
Gory's Madame Po-Po bit, which
is a. sock. As this closes, all peo
pie are pulled on for the finale,
Gory's 20 minutes could all be
piled up at the end of the unit for
a muci bigger sock than it amounts
to when presented in the present
manner. . Some of the panto falls a
bit, but that's why the show's on
this time — to straighten it out; 12
minutes could be spared easily. It's
owned by Homer Hott and under
the Cushman tag. Bornej/.
15 YEARS AGO
rom Yarxsiy arid Clipper)
Burlesque wheel managers asked
for two ■ weeks In several of the
larger stands.
Music pubs and the Woolworth
stores were adjusting their differ
ences. Sales were away .down and
both hurt.
Amusement parka were upplng
admissions and rides. 'Everyone had
coin. Luna Park went up a nickel,
but threw In a free' circus for the
flrst time.
Clipper had an editorial headed
'No poor actors.' .Argued that the
majority were affluent— but that
was IB years ago.
Exhibitor suggested to Varibtt
that the film reviews should not
back up . on each other,, because of
filing, idea adopted and still In
force.
Parainount took over., the Cri-
terion, N. Y. Only recently gaye It
upi Was taking in around $1,000
a day at. top.
Robertson-Cole" (later F.BiO. and
absorbed by BKO) threw a party at
its" JFt. Lee studios to see Georges
Carpentier box; Got a. free mob for
a picture' in which' 'he was working,
Government was planning to re
open Liberty- (camp) theatres if the
D
ON
★ FEATURED ACROBATIC DANCER
MORRELL
With DAVE APOLLON'S
INTERNATIONAL VARIETIES OF 1035
Held Over Second Week (April 26)
CAPITOL, NEW YORK
universal training bill bcK^me a law.
It didn't, ao 100 acton out ot Jobi.
Anna H«ld, Jr., cam© Into |32E,-
000 from her dead mother** estate.
Figured tototal about 11,000,000.
Sheet muslo In the worst slump
in Its history. Songplugsers to be
barred from backstage in all
V.M.P.A. houses because they rep-
resented agents not on franchise.
Paramount was figuring on 'back-
ing stage plays in the hope of get-
ting screen material. Already had
the Charles Frohman ofDce, but was
spreading out.
Six Yiddish houses had to return
$10,000 Sunday night because the
police cracked down on their Sun-
day shows.
HEADLINING
KATHRYN PARSONS
"GIRL O' YESTERDAY"
APPEARING NIGHTLY "GAY NINETIES CLUB"
WEEK APRIL 26, ROXY, NEW YORK
AND HELD OVER SECOND WEEK (MAY 3)
Direction JOHX QCnULTZ
6AYLENE SISTERS
RHYTHM CONTROL MARVELS
with
MAiniATTAN-MEBKT-OO-KOUND
LOEWS STATE, NEW YORK, THIS WEEK (APRIL 26)
(INITIAL APPEARANCE)
DlrecUoni SAMUEL IIAEmviT7 — LEDDY una SKUTH
After Storrinir SO Conxerutlve WeokB with Frank Nell's Show,
FACES," nt the New Tivoll Thoutrc In Australia
NICE, FLORIO and LUBOW
Sail on the "S.S. niontcrey" for America, May 2D. Mow Taklnir a Much
Needed Holldiiy In the Famous Blue Mountains of Australia
Gus HIU working on a legit cir-
cuit at |1 top. Had 21 houses.
Broadway had 4T shows running,
but the take was larger than with
precisely the same number the year
before. There were 18 buys and 19
cut-raters.
Barnes circus In trouble. Soaked
for a (200 war tax, had seven
horses attached and one of Its rid-
ers sued by a Hon tamer on an-
other show- for libel.
Leo Carlllo was ending a 2,000
performance run In 1<ombardl, Ltd.'
50 YEARS AGO
(From OUpper)
Seiche Brothers, Charles and
Henry, bought Into the 'Van Am
burg circus. Made their original
stake taking 8,000 canaries to Call
fornla, via the Isthmus. Got $26
apiece, and hoisted to $60. Made
enough to come back to N.T, and
start. Importing animals for cir-
cuses.
Barney MoAuIejry whose celebra-
tions had twice that season caused
his company a layofit, was relei^sed
from the Cleveland w;orkhouse on
behest of his ' brother.' Gave him a
chance to straighten out.
New Acts
LOUIS PRIMA'8 8WINQ
QUINTET (5)
Music, Songs
12 Mini.; Full (Special)
Metropolitan, Brooklyn
Name of Louis Prima is identi-
fied with a hew night spot, 'The
Famous Door,' patronized -for the
most part by the orchestra crowd.
Flvesome hails from New Orleans,
and' smacks a bit of the Original
Dixieland Jazz band style of play-
ing. In the Intimate club setting,
quintet Alls the air with blasts and
sock beats. On the large stage,
more wind Is needed so the play-
ers try twice as hard to keep up
the noise. Result can hardly be
called smooth syncopation. Cornet
Is predominant. A few ofC-beat
solos also in the routine.
Group strikes some fancy pose^,
which a photographer would delight
in, but on the stage they 'look ellly.
Tune: always starts off :!ylth some
hoof- beats and the message from
the leader to swing It. Three num-
bers played at this hearing, which
all sounded alike, due to the' racy
orchestrations. Doubtful If act
would mean much outside of the
N. T. area.
RHYTHM and ROMANCE
Dancing
15 Mine.; Full (special)
Orpheum, N. Y. '
Three boys and two girls In a
dance flash which should make the
grade. All are well, versed in hoof-
ing and are generous in their num-
bers, besides being youthful, and of
neat appearance. One gal appears
in white tails and top-hat for a
slow-motion strut. Later she Is back
in a modernistic specialty which is
a weird dish because of her scarlet-
painted face. Just what this is sup-
posed to convey is hard to tell.
Audience didn't go for It.
A closing solo has the other femme
stepper tleing herself up In acro-
batic knots which look more painful
than graceful. Trio of males do
their best work minus any accom-
paniment from the orchestra. Act
is dressed simply in black curtains.
Costumes are fresh, with changes
confined to the gals only.
Used here as a closer and should
fit snugly for general fare.
Buffalo Bill won a pigeon match
In Birmingham. Made a perfect
score, potting all 60 birds. Hie op-
ponent was 47.
A "Michael StrogolT was troup-
Ing New Bngland. Advertised a
magnificent .ballet and military
bands . <plural). Had eight girls
and six musicians. Ads. boom-
eranged.
Reported that a Jersey City
woman had beoome the mother of a
child with the head of a sea-lion.
The mother had visited an aquar-
ium at Coney. Child refused milk,
but Clipper falls to report whether
they tried it with a fish.
Baby "Venus, a museum attrac
tlon died In Clilcago. Though only
six years old, she had the complete
physical development of an adult,
and was nearly four feet tall.
Out in Cleveland, Go. A, of the
14th militia regiment was doing
drill on roller skates to replenish
the -company fund.
George F. Rows gave a tryout of
his play, 'Beauty,' at "Wallacks.
Clipper opined it would flop with
Americans to whom 'the follies and
absurdities of English boauty-wor
ship are unknown.' No Miss Amer
leas then.
Newly opened Lyceum had its
flrst Jam. Viola Allen heard she
was to be replaced In 'Dakola.r' so
she refused to go on and the house
had to refund. She was still dis
tant from stardom.
Member of a troupe touring In
dla reported that in many spots
there were no hotels and the troupe
had to camp In the railroad sta-
tion. Cantonments had dak bun-
galows.
Helen Gardner given a divorce
from De "Wolf Hopper. The inltlaler.
Doris show erected a 100-foot
billboard In Seymour, Ind., to blan-
ket an ice house carrying John
Robinson paper.
Three Indianapolis theatres were
planning to dodge the license fee
by incorporating as churches
'Would give Sunday concerts for the
poor.
STBACnSE OPENS
Syracuse, N. T,, April 23.
George Katz, New York burlesque
producer, opened a stock company
at the Civic last week. Lineup
includes Elinore Johnson, Lola
Betram, June Rhodes, B,abes Court-
ney, Johnny Kane, 'Chuck' 'Wilson,
Doane, Williams, Harry ' Levlne and
Harmony Quartet.
Victor 'W. . .Frank . is house man
ager. House is trying twp-a-day,
with three-a-day on Saturday and
Sunday!
BOSE ALONE AGAIN
Harry Rose goes single again
after a lengthy spell with units,
mostly with the Ed Sullivan show.
Opens on his own May 3 for Loew
in Newark.
Syr. Mayor Asks
Strict Censorship
Of Burly, Or Else
Syracuse, April 30.
Mayor Holland B. Marvin today
(Tuesday) directed Commissioner of
Public Safety William E. Rapp to
maintain a stringent censorship ot
stock burlesque at the . Civic, which
reopened last week with George
Katz as producer. The mayor wrote
his commissioner:
'Upon examining the reports of
the police ■ investigators sent to in-
spect the burlesque show at the
Civic theatre, and upon the receipt
of several compalnts from private
citizens, I am convinced that this
burlesque show is an Indecent and
offensive performance. Such a per-
formance will not be tolerated in
the city of Syracuse.'
'I think, we would be justified in
closing this show peremptorily.
However, I am. taking Into conslde.-
ration the fact that a number of
Syracuse people have been given
temporary employment by the open-
ing of this theatre.
'Please' advise the proprietors of
this show that they are to clean It
up at 6rice and make It a decent per-
formance, which decent rhen and
women may attend without being
oltended, or they will be treated
summarily, please ask Chief Car-
roll to have this performance-
checked dally, and if there is any
repetition of the indecent features
noted, have hlrt close the show arid
take the proper steps to punish the
proprietors.'
Eastern Prod,
(Continued from page 8)
conditions! natural elements, costs
and other ejcijensea incidental to the
making of Alms away from the
home site. Then if conditions are
favprablp to' the exodus of the in-
dustry to that point, there would be
no further headaches over the state
taxation program at every session-
of the - legislature. Added to this
would be- the possibility of cheaper
production, which would exert a
strong Influence in the transference
of the business locale.
With all studios Involved working
under one roof, conflict would be
avoided,' It is said, by givingr each
studio its shooting dates, excluding
the possibility of an overlapping of
productions. Cost sheets will be
scanned closely, which will have a
major .bearing on the future action
of the major producers.
Marcus Loew
BOOKINGAGENCY
General &Kecutive Offices
LOEW5UILDINC
AN N E X
160 WEST ^B'^ST*
BRyant 9-7800 NEW YORK CITY
J. H. LUBIN
aiNKBAL UANAGKB
MARVIN H. SCHENCK
BOOKIMO MAMAOn
O
THKATRES
1 2 7 0 SIXTH AVENUE
RADIO CITY NEW YORK
Wednesday, May 1, 1935
VARIETY
45
rietv Bills
NEXT WEEK (May 3)
THIS WEEK (April 26)
Numerals In connection with bills Detow indicate opening day ot
show, whether full or split week
Fanchon & Marco
RKO
KEW YORK CITT
Palace (S)
Serge Flash
MattlBon's RhytbmB
Harry Savoy
Oracle Barrle
F & M Brltton
(26)
Benny Merort Rev
Academy ot Maslc
let half (8-6)
Ross & Bennett
Bed Donohue & V
Hollle Picon
Ted Adair Co
(One to tlU)
2d halt. (7-9)
Blackstone
2d half (30-2)
t Cossacks
Gordon Reed & K
Toto
Mltzl Qreen
(2S)
Joan DevereauK Co
Grace Doro
Billy House Co
Gene Raymond
P & M Brltton Bd
DETROIT
Fox (3)
Everett" Marshall
Irene Vermillion Co
Cabin Kids
J & J McKenna
(26)
W & E Howard
Tamara
Great Gretanos
Mary Mites
Franlile Connors
KANSAS CITS
Molnstreet (8)
Ben Bernle Bd
CLIFFORD
and
MARION
WEEK APRIL 23
ORPHEUM, LOS ANGELES
Paramount
BOSTON
HetropoUtoD (8)
(8 Days)
Isham Jones Bd
Senator Murphy
Youthful Rhythm
BUFFALO
Buffalo (8)
1 Hr With Tou U
Joaquin Garay
Hall & Denlson
Kay Katya & K
Horton Spurr
Prosper * Maret
CHICAGO
Chlcairo (8)
Morton Downey
Harrison & Fisher
Lorraine & Digby '
Paul Gordon
Ruth Barnes
(26)
Jack Powell
Venlta Goiild
Alexander & Santos
Keene 2
Vic & LaMarr
Marbro (26)
Sylvia Froos
Harris 2 & L
Petit & Douglas
Le Pleura
Oriental (26)
George Jessel
Eddie Jackson
Sidney Mann
S Queens
Joe Besser
Irving & Reld
DETROIT
Michigan (8)
Karl Bmmys Pets
Tito Gulzar
P & J Hubert
Venlta Gould -
Harris Claire & 6
HINNEAFOUS
State (8)
Jack Powell
ST. PAUL
Faramonnt
1st half (3-6)
Paul Gerrltz
NEW YORK CirV
Boxy (3)
Freddy Mack
Gae Foster Girls
Rhythm Ore
(Others to fill)
IX>S ANGEHLES
raranioant (2S) '
Loyce Whitman
Chain & L&mont
Edythe Marquise Co
Jerry Stewart
Alice Weaver
Rube WoU Bd
PHIUDELFHIA
Fox (3)
Timbers &. Rooney
WOKCESTER
rb'moufli
1st half (2-6)
Brown & Hart
Revelations
Andresena
Kitty Doner
Nielson & Francis
Dobbs Clark & D
(Others to fill)
2d half (6-8)
Slnprer's Midgets
1935 Rev
(Others to fill,)
London
Eddie Peabody
Ruiz & Bonlta
Coliseum
lat halt (4-7)
Ames & Arno
Angus & Searle
Phil Cook
Great Gretanos
(One to All)
BROOKLYN
Albee (3)
Harlem Express
(26)
Ted Adair Co
Ray HuUng Co
Ella Logan
Lamb & Bellet
Owen McOlvney
Stuart & Lash
Art Landry Oro
BOSTON
Boston (26)
French Casino
•Hello Paris Vienna*
CHICAOO
PaUce (8)
Mangean Tr
Grace Doro
West & Page
Donald Novis
Willie West & McO
(26)
Chrletensens
?an Cummlngs
& J McKenna
Ben Bernle Oro
CINCINNATI
Palnce (3)
Helen Honan
Large &. Morgner
Gene Raymond
Vic Oliver
Bebe BarrI Girls
Fetch & Deauvllle
(26)
Bob Rlpa
Ivy & N Stevenu
Slate Bros
Ina Ray Button Bd
CLEVELAND
Falace (8)
Dan Dare Dancers
Howard Bros
Bob Rlpa
MINNEAPOLIS
Orphetun (3)
Earl HInes Oro
(26)
Mangean Tr
Kay Hamilton
Harrison & Elmo
West Sc Page
Harry Kahne
PROVIDENCE
Keith's (8)
Eno Tr
Hunter & Perctval
Columbians
Polly Moran
Heleno Denlzon Co
(26)
3 Kanes
Clyde Hager
BoBwell Sis
Buck & Bubbles
Jack Eddy Co
ROCHESTER
Keith's (Zfl)
Thomas C
Lewis & Moore
Mary McCormlo
Bert Walton
' TRENTON
Keith's
1st half (3-6)
Tommy Monahan
(Four to flll)
- 2d half (7-9)
Amos 'n' Andy
Bob Hall
Marco's Rev
(One to nil)
2d half (30-3)
Harlem Express
TROY
Kelth'H
let half (8-«)
Boots Co
Young Worth & W
Malnstreetera
Johimy Perkins
Tho.-iaB 6
UNION CITY
Keith's
1st half (8-5)
Bob Hall
Marco's Rev
(Two to flll)
PHILADELPHIA
Earle (3)
Benny Meroft Co
(26)
E Carroll's Vanities
PITTSBCROH
Stanley (26)
Barney Rapp
Nick Lucas
Nina Olivette
Grade Barrle
Shine' Moore
Selma Marlowe
Loew
NEW YORK CITY
Capitol (8)
Abe I>yman Ore
Bonlevard
let half (3-6)
Will Morris & B
C & L Gerard
Gordon Reed & K
Roscoe Alls Co
Hackett & T Rev
Orpheum
Jst half (3-6)
Wonder Bears
Elinor Sherry
Perry Corway
Harry Howard Co
Bartell & II Rev
2d half (7-9)
Win Morris & B
Hazlott A Tyner
Nina Olivette Co
Joe Frisco
Gertrude Nlesaen
Slnte Bros
Metropolitan (8)
Mills Co
Valencia (3)
Splcea of 1936
BALTIMORE
Centnrj- (3)
B CarrollH Vanities
BOSTON
OrpneDia <3)
Gordon's Dogs
Andrea Marsh
Edgar Bergen Co
White & Curtis
Jans & Lynton Rev
BRIDGEPORT
Globe (3)
H'wood Studio Rev
Making Movies
OFFICIAL DENTIST TO THE N. V. A,
DR. JULIAN SIEGEL
PARAMOCNT DtlLDlNO
This Week: Edw. Davldow; George Poll
Frank LIbuse Co
Ted Adair Co
Paradise (8)
Bd Ixjwrey
Molasses & January
Vlnce Mundl
State (3)
Relllnger & Glad
Harry Jans
Pate Peaches A D
Jack aNelU
Frank Colette
Artie Auerbach
BROOKLYN
' Gates Ave
1st half (3-6)
Ed Sullivan ,
Dolores Farrle
Saxon Sis
Patsy Flick
Ross McLean
Davey Kroft
Luban A Rice
Mickey Conte
Hobby Deva
2d. half (T-9)
Ilackett ft Trlsault
'rnel ft Allan
Prltchard & O Rev
Lew Parker Co
June Carr Co
Trado 2
JERSEY CITY
Ijoew's (8)
6 DeCardos
Sufirar Cane
California Colleg'n
Johnny Burke
Duke Norman Rev
NEIVARK
Loew's (8)
Siegfried Co
Joan Abbott
Fred Sanborn Co
Harry Rose
Frances Wills Rev
PITTSBURGH
Fonn (8)
Don Francesco Co
Dolly Kay
Myrt ft Marge
Stuart ft Lash
Hal Menken Rev
WASHINGTON
Fox (8)
Dave ApoUon Rev
Warner
READING
Astor
let half (8-6)
3 PonzellH
J & M Mason
WASHINGTON
Earle (8)
Gus Arnhelm
Gene Sheldon
J ft E Torrence
(26)
32 Roxyettes
Johnny Perkins
Ruth Petty
Stan Kavahaugh
Eleanor Whitney
Wilbur Cushman
Canterbury M. H.
let halt (29-1)
M Clifton & Ptnr
Keith Wilbur
2d half (2-4)
French & Jerome
Geddes Bros
Dominion
Rico Gypsy Ola
New Victoria
Trolse Mandollneers
Trocadero Cab
Teddy Brown .
Peter Lesceno
Ted Ray
Esther Coleman
Colllnson ft Dean
Maurice
CHADWELL H'TH
Embassy
Bobby Howell Bd
CHELSEA
Palace
Rico Gypsy Gls
CLAPTON
. Rink
Evelyn Hardy Bd
EAST HAM
Premier
Bobby Howell Bd
EDGEWARE BD.
Grand
Val Rosing
Rhythm Boys
EDMONTON
Empire
Murray Stewart
Frank Leonard
HAMMEBSlttlTH
Palace
Chris Charlton Co
HOLLOWAY
Harlboroagh
Rolling Stones
Walllngton Sis
ISLINGTON
Bloe Hall
1st half (29-1)
French ft Jerome
Geddes Bros
AIACQUERQUE
Snnshlne
2d half (6-8)
Footllght Frolics
Vanessa
Buster & Verne
Betty Lee
Marl'w L'ngd'n A A
Simon Delmar
Forgy Sis
George Royale
6 Co-Eds
Jimmy Read's Bd
EL PASO
Plaza
1st half (8-<)
Footllght Frolics
Vanessa
Buster ft Verne
Betty Lee
Marl'w L'ngd'n ft A
Simon Delmar
Forgy Bis
George Royale
6 Co-Eds
Jimmy Read's Bd
FALLS CITY
RlTOll
2d half (7-8)
Rio Nights
Del Gardo
Luis & Etiielda
The Caacas
Adella ft Romero
The Gauchos
Marie Linda
Roper's Marimbas
HEXENA
Marlow
2d halt (6-9)
Chicago Follies
Ches Davis
Lynn ft LazaronI
Land & Todd
LeRoy ft Pals
Frank Peg Jones
Brands StanflcId
Bobby Bedford
Ginger Stover
Wiley's Bd
IJNCSOLN
Orpheum
Ist half (3-8)
Runnln' Wild
Geno Gory
Roberta
Johnny Dove Co
Lupe ft Lewis
Sullivan Sis
Davey Jamleson'
Elsye Yost
Jackson & Bl'ckw'll
Gene Gory's Bd
IX)GAN
Capitol
1st half (3-E)
Chicago Follies
Ches Davis
Lynn & LazaronI
Land ft Todd
LeRoy ft Pals
Frank Peg Jones
Francis Stanfleld
Bobby Bedford
Ginger Stover
Wiley's Dd
PARSONS
Orpheum
Ist half (3-6)
Parle Nights
S Tanner Sis
Pee Wee D'Adrlan
Hal Sliver
DeCounte ft Marie
Tyonne Muzette
Carl Thorson
Le Marquise
French Legion Bd
PUEBLO
ITptoiwn
2d halt «-e)
Runnln' Wild
Gene Gory
Roberta
Johnny Dove Co
Lupe & Lewis
Sullivan 6ts
Davey Jamleson
Elsye Yost
Jackson ft Bl'ckw'll
Gene Gory's Bd
TEMPLE
Arcadia
Ist halt (3-6)
Rh'ps'dy In Rhythm
Gleason ft Allyn
Cropely ft Violet
Chas Rellly Co .
Bernlce Jameau
H ft B Clark
3 Rhythm Queens
Art Gleason's Bd
TULSA
Blalto
1st half (3-6)
Rio Nights
Del Gardo
Luls^ft Ethelda
Qascas
Adella ft Romero
The Gauchos
Marie Linda
Roper's Marimbas
VANCOUVER
Beacon (8)
Evening on jS'way
Rolsman's Co
Jack Rand 6
Jay' Howard
Togo
Frankle Starr
Ina Sc ott
WATERLOO
Paramonnt
1st half (3-6)
Hl-Lltes of Rhythm
4 Rounders
Emerson ft B'ldwln
Rita Del Gardl Co
Valjean Sis
La Petite Adeline
La Villa Girls
Bobby Donder's Bd
WICHITA FALLS
Majestic
2d halt (7-9)
Rh'ps'dy In Rhythm
Gleason ft Allyn
Cropely ft Violet
Chas Rellly Co
Bernlce Jarneau
Bobby & King
H ft B Clark
3 Rhythm Queens
Art Gleason's Bd
Orpheum
2d holt (6-8)
Paris Nights
6 Tanner Sis
Pee Wee DeAdrlan
Hal Silver
De Counte ft Marie
Yvonne Muzette
Carl Thorson
Le Mnrqulso
French. Legion Bd
Independent
CHICAGO
State Lako (27)
Audrey Wycott
Sasha Leonoft
Frank Mellno Co
Doyle ft Donnelly
Lulu Belle
Skyland Scotty
Buzzlngton'n Bd
LONG BEACH
Strand (26)
4 Romeros
Harry ft Gurly
Fred Haneman ft
Alene & Evans
Rena Douglass
IX>8 ANGELES
Orpheum (24)
Moroni ft Coralee
Jack Goldle
Avalon 4
Ray Conlln
Nelson ft Knight
Walter Nllsson
Week of'April 29
2d halt (2-4)
M Clifton ft Ptnr
Keith Wilbur
KILBURN
Grange
Val Rosing
6 Rhythm Boys
LEWISHAM
Palace
AI Berlin Bd
Leslie Strange
7 Fredysons
LEYTON
'Sapoy
Younkman Bd
NEW CROSS
Cinema
Afrlque
Galllard 3
Shiels ft Kewley
PECKHAM
Palace
Afrlque
Galllard 3
Shiels & Kewley
SUEPH'RDS BUSH
Pavilion
Al Berlin Bd
Addison ft Sylvia
STAMFORD HILL
Regent
Rolling Stones
Walllngton Sis
STRATFORD
Broadway
Younkman Bd
STREATHAM
Palace
Chas Manning Bd
Sax ft Royen
3 Manley Bros
TOOTING
Granada
Chas Manning Bd
Beams 24 Babes
3 Manley Bros
TOTTENHAM
Palace
Evelyn Hardy Bd
Provincial
Week of April 29
EDINBUROH
Regent
1st half (29-1)
Artemus Gang
2d halt (1-4)
Belllnis
LEITH
Capitol
1st half (29-1)
Belllnis
2d half (2-4)
Artemus Gang
Cabarets
Bal Mnsette
Arden ft Duncan
Geo Marechal
Millard ft Anita
M Perrl
Geovlgnettl
Pletro
Barrel ot Fnn
Frankle Meeidows
Lewis ft Dody
Jack Sheldon
Annette Lacy
Andy's Aces
BUl'g Gay BO's
Kathryn Parsons
Jos B Howard
BeanX des Arts
Nina Allen
Justine Jal Tal
HEW YOSE CUT
Cocoanot' Grove
Lloyd Garrett
Honey Gordon
Ruth Williams
Bryant, Rains ft Y
Alyse
Harry Halatead Ore
Coin de Paris
Renee Estabroob
Jerre Farror
Harry Sapro
Arthur Glbbs
Congress
Sid Austin Ore
Connies Inn
Luis Russell
Sonny Woods
Norman Astwood
Colllus & Harris
Tlmmle & P'reddle
Dewey Brown
Pete Peaches ft D
Teddy Hale
4 Charioteers
Jigsaw Jackson
Rahn ft Norman
Alice Whlteman
Princess Orella
Alberta ft Hunter
Connie's Oro
Cotton Club
C C Rev
Mears ft Mears
Leltha Hill
Ophela ft PImlento
John Henry
Swan ft Lee
Lena Horn
Bill Bnlley
Jessie Scott
Dynamite Hooker
Cora La Redd
Coq Roage
Joe La Porte Ore
Cabanacan
Lupe .Norlego
Luis ft Roalta
Antonio ft Juanlta
Cubsnena
Dawn Patrol Club
Frank Farrell Ore
Barker Trio
Delmonlco's
Jorrow
K & C Joy
Bobby Tracy
Marcell.i Sharkey
Jerry Baker
MlUo Durao Ore
El Chico
Candldo
Bruno
George Thorne
Angellta Loya
Fox ft Balllster
Ralph Navelle Ore
Cafe International
Inez Elvira
LIta Santos
Lagltanllla
Los Otedas
El Chlcorrlto
Don Casanova
Rudy Hernandez Or
Cantlna Borra
Raym'nd & Luclnda
Ollberto ft Joss
Briceno
Don Joae Oro
Casino de Paree
Jlmmle Durante
Muriel Page
Stone ft Vernon
Ella Logan
Gary ft Dixon
Rob't Williams
Norma Gallo
Martha Ray
Lee Miles Ore
Jerry Freeman Ore
Central rk. Casino
Helen Curran
D'lvons
Eddie Duchin Ore
Chateaa Hodemr
Rita Renaud
Betty Howker
Paul Dass Ore
Chez Marrlone
Wm Farmer Ore
Claremont Inn
Freddie Starr Ore
Club Gaucho
Scnorlta Leona
Club New Yorker
Lois Elllman
Bill Aronaon
Jack Meyer Ore
Club Rlchmaa
Henry Bergman
Wheeler, M ft W
DInorah Arguden
Marlluz
Ramon Quiros
R & R De Caro
Essex House
Glen Gray Oro
Flrenze
Sandlno ft Falrcblld
Dick Mansfleld Ore
Flying Trapese
Hazel Williams
li'reddy Berrens Ore
Foquet'B
Lee Kuhn Ore
Cela Lee
French Caeinu
Lollta Ilenauenta
Norene Carney
Muriel Seabury
Walter Davles'
Gloria Gilbert
Maria Desiy
Harold ft Lola
Olympe Bradna
Lea Manglnis
LcUme 3
Drena
WItman
Delao
Roberts
Juan
Gulttar
Emlle Boreo
Don Martone Ore
Carl Hoff Ore
H'lyw'd Restaorant
Sophie Tucker
Jock Waildron
Ynez Lavoll
Gloria Cook
Theodore ft Temple
Vlro Nlvo
Jonny Wells
Terry Lawlor
Marlon Martin
Ann Grnliam
Catherine O'Neal
Smith Ballew Ore
Hotel Astor
Jack Berger Oro
Hotel ailtmore
Jamea Koegan
Florence ft Alvarez
Virginia Verrll
Shep Fields Ore
Hotel Backlnghnm
Consuelo Flowerton
Edouard Fontana
Hotel Commodore
Johnny Johnson Or
Hotel Delmonico
Julie Gllesple
Alex Fogarty
Harry Tuker Ore
Hotel EdisoD
H ft M .ne
Peggy nn
Michael Tree Oro
Hotel Firth Ave
MIshel Gorner's Ore
Hotel Gov. Clinton
Don Richards Ore
Hetel Ct. Northern
Fardenando Orch
Hotel I/CxIngtoD
M Schuster Ore
Hotel HcAlplD
Jimmy Blake
Barker 3
Pronk Dally Ore
Flessle Osbeck
Hotel Hontclali
Ona Leonovltoh
'Toya Sosabe
DeLlmos
Mortl Michel Ore
Hotel New Yorker
Barbara McDonald
Randalls '
Ozzle Nelson
Hotel Park Lane
Max Bergere Oro
Hotel Pennsylvania
Hal Kemp Oro
Hotel Placa
Emil Colemon Oro
A ft B Demarco
Hotel RItz-Carlton
Arman Vecsey Oro
Hotel Rooiicvelt
Bernle Cummins Ore
Bernlce Forks
Hotel St. Morltz
Roaolean ft Seville
GalU-GalU
Leon Novara Ore
Hotel St. Regis
Johnny Green Ore
Marjory Logan
Jimmy Farrell
Hotel Weylln
John Hoysvadt
Gypsy Marko Ore
Rosaleen ft Seville
Charlie Wright
Hernandez Bros
House ot Lords
Beverly Roberts
Michael Zorln Ore
Jimmy Kelly's
i Riviera Boys
Joan Miller
Loulae Sterling
Mldgle Parks
Alma Halsey
Billy Mack
Jean McCauly
I'rlnccHB Spattedelk
Carter ft Gchaub
Frederlco & H'rb'ra
Madeline Hughes
Pearl Forrester
Chas Albert Oro
La Roe
Eric Zardo
Arthur Warren Ore
Lcscargot d'Or
Earl Moss Oro
Leon A Eddie's
Billy Reed
Paul Duke
Ann Italncs
Hoi Simpson
Lee Gardner
Bernlce Parks
Tic Toe Girls
Eddie Davis Oro
MalHon Voyant
A Volentino Oro
Spivy
Rita Belle
Monte Rosa
Frank .Morlno
Peter Gallo
Maria Donia
3Ion Paris
Gladys Baxter
Arnold & Hawkins
Gene Fosdlck Ore
Herrera Ore
Normandle
Yacht Club 4
Dorothy Lamour
Ana EstQsen
Eddie Elklns Ore
DeHaurte's Ens
Old Roumanian
Thais
Sadie Banks
Jack Klrach
Ruth Wynn
Ronnie de Camp
Ethel Bennett
Anita Peodorowna
Abrnsha Ore
Paradise
Paul Whlteman Ore
Durelle Alexander
Ramona
King's Men
John Hauaer
Placo Elegent
Victoria Faust
Tommy Mills
Place Piquale
Northway ft Danlllo
Dick Gosparro Ore
Marlon Ohoae
Rainbow Room
Donna ft Mcdrano
Odette MyrtU
Jolly Coburn Oro
Savoy-PIau
Bob Grant Oro
Dwlght FIske
Stork Clob
Earl Sonde
Gay Adams
Vercelle Sis
Carolyn Nolte
Hayward Powers Or
Tatt Grill
Geo Hall Ore
Loretta Lee
The Ranch
Jerry Blanehard
Ted White
Beale St Boys
Honey Burns
Mary Rose
Hiomusheteky's
Boris Thomasketsy
Reglna Zuckerberg
Sammy Colton
Harry LIttman Ore
Florence Klug
Mme. Charova
Irv Bercowltz
Gertie Oullman
Ches Doherty Rev
Town Casino
Geo Owens
Adrian Valerie
Grace Morgan
Allan Cole Oro
Tolcay Best
Eddie A<ihman Ore
Sandor
Hungarian Rev
Tronvlile
Jim Miller Oro
Versailles
Helen Morgan
Claire Deerfleld
Fox ft Walters
Rodriguez Bd
Jos Smith Oro
Village Bam
Accent ft Jenesco
Josh Madders
Olive White
Dick Robertson
Jock Ryan
Vlll'ge Barn Cutups
Rich Cole SiH
Julie WIntz Oro
Village Nat Clob
Jack Fagan
Pheer Bros
Becbe Moffet
Alleen Cooke
Vol Veatoft
Floria Vestoft
Milton Mann Ore
Waldorr-AstoTia
Yvonne Bouvler
Paul ft Eva Reyes
Consuelo
Milton Douglas
Carmen Castillo
Xavler Cugat Ore
Henry King Oro
Wivel
Gregory ft Leo
Jerry Clifford
Brown ft Mendell
Mason ft Parvis
Paul B Stein
Nat Young Oro
Hotel Roosevelt
Nelson Hall Oro
Italian VUlage
C Ganon's Girls
Peggy Gilbert Ore
Albertlna Pickens
I Adelsteln's Oro
King's Cinb
DIna De Tolly
Joey Lee Ore
Marcell Inn
Stan Clair Ore
Club New Yorker
June Marlowe
Rhythm-Airs
Claire Francis
Harry Powell
Carlos Show Ore
Omar's Dome
Don Cave Ore
Palmeros
Edith Dnvls
Alberto Sergio
Howard Jorrnd
Chux Perex Ore
Palomar
Hudson-Metzer Gls
Dorine & Douglas
Eddie Howard
De De Vance
Stan Noonan
3 Jokers 3
Hollywood 3
Carl Brant "
LOS ANGELES
Week of April 29
Dolores ft
Pedro
Pancho & Roslto
Carmellta
La Montcrlla
Emilo de Torre Oic
Ea Morocco
Nano Rodrogo Bd
Ernie Holtz Ore
El Toreador
D J Escarplnter Or
Trlnl Varela
Beverly Wllshlre
Orvllle Knapp Ore
Blltmore Bowl
Jimmy Grier Ore
Illiythm Itascala
Joy HodKca
Plnklo Tomlln
Dolores Andre & D
Clark GrallH & Ci
Rose & Ray Lyte
Ruth Craven
nob Shafer
Lorraine Leo
Cofe de Puree
n.iy llerbeck Ore
PcKgy Kadin
I'atay Marr
Kenny Wllmarth
T DawHon & Glenn
Duval & TrcKK
Marlta ft Canlno
CoHlnn
(Agua Callente)
Mile Rene Villon
licnlto Serrano Ore
Rob*?rto Maytorena
Nina Sandoval
Lollta
Dick Jurgen Ore
Paris Inn
Singing Walters
Helen Duma
Thelma
Rodolfo ft Cblqulta
Fete Contrelll Oro
Plrrone's
Dot Roberts
Glenn Harris
Ruth Coffer
Ted Sharp
Freddie Beardon
Ann Trezno
Wallace ft Fltzp't'k
Joe Marengo Ore
Sherry's
Maybeth Carr
Doris Dean
Murray Sis
Bert Douglas
Lucille Lenman
RoDold ft Sandra
Doc Hall-K F W B
Hl-Jlnks (Sun Eve)
Bob Millar Ore
3 Little Pig*
3 Mah Jongs
Eleanor Brlaer
Gene Tabor
Irene Barry
Blllle Lone
Patsy Dorr
Morle Revelle
Judy Lane
Leslie Sheckner
Lou Singer Ore
Topsy's
Dana Buxton
Doris Collins
Theda Cramer
Bobby Thompson
Geo Reddman Oro
CHICAGO
Ore
Blackhawk
Kay Kyser Ore
Beverley Kirk
Alex'nd'r ft Swanson
Frances Wilier
Ches Parse
Eddie Garr
Sims ft Bailey
B Madrlguena
College Inn
Art Jarrett
Eleanor Holm
Olive .Olsen
Choz Chase
Chas Agnes Ore
Coloslmo's
Mary Sunde
Zorlne
Bordlne ft CairroU
Harry Stephens
Bobby Donders
Countess Borlska
Bob Tlnsley's Ore
Cinb Aiobam
Trudy Davidson
Dale West
Vlrla Vaughn
Bubbles Reltb
Dot Myers
Helen Burke
Bennle Adler
Cinb Algiers
Kay Davison
Roslta
Algiers Club Oro
Evelyn Camen
The Welsmuellers
Koy Davidson
Sammy 'Kahn
Austin Mack Oro
Clob Hinnet
Frank Sherman
Rick ft Snyder
Ercelle 81s
Adellna Possena
Joan Clark
Judy Davis
Heurle Stanton's Or
Drake Hotel
Karre Lebarons
Ferde Grofe Oro
Edgewater Beach
Bill Hogan Oro
Embassy Cinb
Bvonne Faith
Ruth Joflee
Pep ft Ginger
Roy Pox
Lou Shatel
Donny Alvln's Ora
Harry's N. Y. Bal
Kenneth Harlon
Harry Harris
Al Wagner
Phil Furmsn
Horry LeGrand
Sid Raymond
HI Hat Cinb
Muriel Love
Helen Carol
Donna Lupe
Marian Hale
Claire Powell
Burton
Joan Foot
Lamb's Cafe
Bob Price
Peggy Leonard
Gwyn Rogers
Edna Stanley
Dodds Bros
Palmer Bonse
Freddy Martin Oro
Raphael
PeggY Taylor
Hal Young
Abbott Dancers
Paramonnt Clob
Billy Gray
Sammy Walsh'
Ruth Delmar
Hawaiian 4-
Phelps 2
Joe Marino
Corlles ft Palmer
Haurle Stein Oro
Royale FroUcs
Joe Lewis -
FIfl D'Orsay
Bllly Gray
George Glvot
Henri Lisbon OrO
Terrace Oardea*
Vernon RIckard
Dave Tonnen
Gagn'n & Br'ngbt'*
Virginia O'Brien Oil
Stan Myers Oro
Walnnt Room
(Bismarck Hotel)
Eddie Leonard
George Nelldott
88B Chib
Benny Fields
Allen Kane's Ore
Behind the Keys
(Continued from page 19)
succeeding A. Li. Gaudet William
R. Steen, formerly head usher at
the Malnstreet, previously In the
aame capacity at the Mayfalr, has
suceeded Thomas J. O'Rourke as
manager of Malnstreet. The latter
1b concentrating on 'Hhe Gaiety,
which he has operated the past 10
years.
Birmingham.
Frolic Negro houee was opened
last week after being dark for about
three years. Paul Engler and R. B.
Wllby leased the house late last fall
giving them three Hogro hcusos
here.
Bronx, N. T.
Consolidated Amusement Enter-
prises has broken ground for a new
picture house at Mount Eden and
Townscnd avenues, to seat around
800. Same chain has the Mount
Eden theatre about four blocka
away.
Terrlbas ft Rojas
Rlcurdo Martinez
Mahan & Rucker
Nona
Roaa Wngner
Clover Club
Maxino. Lewis
H Robertson Ore
Cflcoanat Grove
Cocoanut Charmers
f.'harlotte
Henry Bunse Ore
Cotton Club
Loroy Br'mflcld ft C
Martha ft C Ritchie
Dudley Ulckeraon
Cunnle Harris
Taylor & Rulledgo
Flora Washington
lleaae Benort
Don .Swandcr
I.CH Illte Ore
EI Ray Club
Max Lerner
Johnny Ilcrrick Ore
Hollywood Htuhles
.Mile ""Jon Gefl
Boston,
Metropolitan threw a special tea
party Saturday afternoon (27) to
celebrate the third anniversary of
the Platinum Salon, said to be the
only soda fountain-dance floor lay-
out of its kind in any American
theatre. Sid Rclnherz the regular*
Salon ork leader, conducted at tea
dance.
fllireveport. La.
Purchase of two suburban the-
atres and the leasing of a third
similar theatre now under construc-
tion was announced last week by
the C. & C. Enterprises, Inc. The
group will move its headcjuarters
here this summer. It is planning
to operate and own approximately
12 theatres in Louisiana by the end
of the year and will snend $100,000,
L. N. Krim of Kllgore is president
of the company and R. H. Cicm-
mons of Lake Charles is vice-presi-
dfint.
46 VARIETY
LEGITIMATE
Wednesdaj, Mvj 1, 1935
Rehearsal Pay Issue Now Up to
Equity; Manager-Actor Session
Brings No Decision on Matter
Although a session between the
managers and Equity to consider
rehearsal pay did not result In
agreement, Equity can now go
ahead and adopt a regulation which
would make such additional com-
pensation to actors mandatory.
There Is no basic agreement be-
tween the association and the man-
agers which would stop such a
move.
Most producers are opposed to
•uch an Idea, according to the sense
of the Joint meeting last Thursday
(26) nor Is Equity all for It. Put
forth originally by the younger
group within Equity, calling Itself
the Actors Forum. Group has been
pretty much Inactive since the laat
quarterly association meeting when
Its attempt to name additional
councillors was defeated.
There seems to be a sharp divi-
sion of opinion managerlally and in
the actors ranks over pay for re-
hearsals, regarded by its proponents
as sustenance allottment for lesser
salaried players. Older showmen
and older Equity executives agree
that the plan Is too radical. Joint
session was postponed a week from
its original date because Lee Shu
bert, of the managerial old guard,
was out of town and wished to be
present to object.
But younger producers do favor
sustenance pay. Brock Pemberton
was the only showman to express
himself favorably for the move.
Others have recognized that condl
tlons warranted this protection for
actors.
No Coin Rlss
Figured that since the first week,
which Is the probationary period
when managers can dismiss candl
dates or actors walk out, will not
call for su'sfenance money, the add
ed cost to managers will not ma-
terially nick bankioUs. For the
average show the sustenance coin
will not be more' than $400 weekly,
and probably less. As many straight
shows reheaicss only three weeks
the cost woulia not be prohibitive
enough to force younger showmen
to abandon producing plans.
Equity's purpose in conferring
with managers was to get the show
men's slant on the Issue, but there
was no promise that the matter
would be dropped because of op-
position. There will probably be i
contest within 3qulty over rehear
sal pay and the Issue may go to
a referendum vote. Whether those
members attending the annual
meeting May 31 will have the Issue
placed before them or not Is con-
jectural, but the Issue will be
pressed by the younger group. It Is
one of the paramount objectives
which the Forum lias been striving
lor.
Six Play Repertory
For Springfield Civic
Sprlngfleld, O., April 30.
Springfield's Civic Theatre plans
a schedule of six plays for the 1936-
36 season, each to be presented for
three nights, Instead of two, as has
been the past setup.
Theatre group. Incorporated,
boasts a membership of 1,600.
Franklin Raymond, of New York,
now Is In his fifth year as director.
He Is the only salaried member of
the organization, services for work
on sets, stafife hands, actors, or-
chestra and properties being gratis.
Palace Shoves Off
Cavanaugh in B'way
•Mystery* H V When
Hollywood, April 80.
Hobart Cavanaugh will have one
of the leads In 'Sweet Mystery of
Life' on Broadway this fall. If War-
ners can spar* him from picture
commitments at the time.
Just before departing for the east,
Herman Shumlln, who will produce
the play on Warner coin, negotiated
with the studio but was given no
deflnlte promise of the actor's
availability.
Court Stops Scenic
Artists from Further
Boycott of Carroll
Earl Carroll was granted a tem-
porary writ of Injunction last Fri-
day (26) restraining the United
Scenic Artists from continuing eui
alleged boycott against the man-
ager. Production of *the latter's
revue 'Sketch Book' (nee "Vanities')
Is being held up hi the scenic stu-
dios because of an unpaid bill
amounting to ?6,500 claimed to be
due on a previous "Vanities.*
Further argument on the re
straining order was carded for
Monday (29), but postponed by re
quest of .attorneys who explained
the matter was to be settled by
agreement.
Carroll first asked the legit Code
Authority to Intercede so that the
show would not be postponed. When
told the CA only met twice month
ly he' resorted to the courts. Ac-
companying the restraining order
Is the stipulation that the manager
or the Vanwyn Amusement Corpo-
ration shall deposit In escrow the
price agreed on. for the services of
the scenic designer of 'Book.'
Shuberts are backing the new
Carroll show, but have no hand in
the old claim against Carroll. Show
has been In rehearsal several weeks.
SHUBERT CHILL
ON HOLLYWOOD
OPERETTAS
Los Angeles, April SO.
L. E. Behymer and Edwin Lester
are Jumping In with a, summer sea-
son of light opera, set to open May
20 at the Philharmonic Auditorium,
now that J. J. Shubert's plans for a
revival sisason at Hollywood Bowl
finally have been moth-balled.
AlonzO' Price, eastern musical
stager. Is here to direct, with audi
tlons and. rehearsals getting under
way next week. Pair plans to bring
out a half dozen musical names for
big roles, casting the balance lo-
cally. Program is still tentative but
will consist of shows such as "Vaga-
bond King,' 'Chocolate Soldier,' 'Stu
dent Prince' and 'The Red Mill.'
Behymer Is L. A.'s principal con-
cert Impresario, while Lester pro-
duced Adohr milk co.'s 'Opera of
the Air,' and staged a number of
musical prologs at Grauman's Gbl
nese. Has a trained chorus of sing-
ers from these efforts lined up for
the musical background.
Inside Stuff-Legit
Picture rights to 'Post Road,' current at the Ambassador, M. Y., are
again on the market. Understood objections to Its screen use Have
been withdrawn. Reputed ban was based on the theory that the play
tended to exploit a new idea In kidnapping but the script for possible
usage has been slightly revised and type of several characters changed.
Prior to its presentation Paramount offered to buy In on 'Road.' Af-
ter the premiere 140,000 was the top bid for the rights.
Interior of the Lambs club Is all dolled up as. a result of campaign to
scrub and decorate the first and second floors at the Instance of a newly
formed activities committee. 'Minute men' were asked to do the work
and the response from members turned the trick.
Claimed the club is operating at a profit for the first time In years.
Increase in the tap room is credited to the committee making It more
Inviting.
Laurence Schwab and his general manager, Richard Berger, are In
St. Louis to select the ensemble for the coming open air municipal oper-
atic season, which Schwab will direct. While most of the principals
were selected In New Tork, the chorus must be engaged locally. There
will be 34 girls and 34 boys on the vocal end, plus 16 dancers.
Schwab will return to New York for final arrangements, Berger re-
maining in St. Louis untU fall.
Al Woods and Mrs. Leslie Carter met In Hollywood last week for the
first time since their tiff arising out of the production of 'Shanghai
Qesture' over a decade ago and decided to laugh it oft. Neither could
remember clearly the reasons for their acrimonious split, so decided to
kiss and make up and got together over dinner for a washup of the
feud.
Opening of the National Theatre Players, Washington, D. C, Sunday
(28) was also the occasion of Adelaide HIbbard's birthday, but she was
mum about the year despite press attention. Mrs. Hlbbard Is a veteran
character actress and well known to playgoers In the capital. She is
the widow of the late George Albee Hlbbard, one-time mayor of Boston.
Ralph W. Long Is In the Lutheran hospital, N. Y., for a minor opera-
tion. He was formerly general manager for the Shuberts. Present
activity Is in Insurance and realty.
Plays on Broadway
PAGING MB. GOLDBERG
B.C.
Men Turn Up Another Phoney
Pass Chiseler
Baltimore, April 30.
The rjOO-seiU showboat Floating
Palace Is currently tied up here un-
dergoing spring clennliip and con-
ditioning, and will next week shove
off for summer route that will carry
it up and down the Chesapeake Bay
and Inlets, al.so through the Tide-
water region of Virginia, lloute
will run Into October, then tlie ship
will dodge cooling weather by being
towed down to the Carollnas, where
It will play coastal towns, winding
up ai'ound Xmas.
Palace Is owned by Mrs. Nina
Howard of St. Michaels, Md., and
thls> will mark 22d consecutive sum-
mer season the ship has set forth
over same route. Charles M. Hunt-
er, Klcipper and diumatic director
since boat was built, will again sail
in those capacities. He is carrying
company of 12,
For the Test Tube
Hollywood, April 30
'Give Till It Hurts,' a play about
economics, will be tried in tlie cast
this summer. J.ick Preston, sce-
narist, Is the author.
If It pans out it may see the light
of Broadway.
Broadway company managers and
treasurers are trying to discover
the real Identity of a 'Mr. Goldberg,'
known as a pass chiseler who has
been selling his ducats. Under
stood the fellow is operating In a
haberdashery, with all the busi-
ness done by telephone, except col-
lecting coin from suckers.
Method used Is to call the man-
ager and request a pass, using the
name of some person well known
in show business. While the
chiseler has been turned down
sometimes because his voice was
not recognized, he has gotten away
with It frequently. Recently, a box
office man questioned one of his
customers and asked who was to
leave the ducat the answer was:
'Mr. Goldberg.' Word has been
pa.ssed to other theatres.
Actors' Fund Meet
Annual get-together of members
o£ the Actors' Fund of America
scheduled for M.ay 10 at the Ly-
ceum theatre, Daniel Frohman
win preside.
Meet called for election of offi-
cers and trustees.
"Unloaded"" Gnu Again
Spi lngneld, O., April 30.
An 'unloiKled' gun caused a sur-
prise during an amateur rehearsal
at Venice Illgli School, Richmond,
Ind., west of here, Tuesday (23),
when It was found to be loaded af-
ter all. Rullct pierced the right
arm of Emory Stedhnm, 26, civic
theatre actor, then struck a rib,
whizzed througli the youth's back
and entered the left arm. John
Brown, 20. who shot Stedhnm. was
not held.
Stedham was rushed to a hospiial,
wliere lie i.M oxp'^fK'i'l I" recdvi-r.
Frankliii, Selwyn Sued
On "Revenge' Equity Bond
Los Angeles, April 80,
Harold B. Franklin and Arch Sel-
wyn are being sued here by Joe Le-
blang's Central Ticket Agency for
Amusements for |10,048 declared
due In connection with an Actors
Equity bond guarantee of salaries
tor 'Revenge With Music,' produced
at the New Amsterdam theatre in
New York last November. Com-
plaint is brought here because
Franklin has his residence in Holly-
wood.
Defendants agreed, according to
the charges, to Indemnify Loblang
for any loss the latter might sus-
tain as guarantor on a (15,000 bond
posted with Equity.
The play, featuring Llbby Holman
and Charles Winnlnger, didn't pay
off cast for the week ending Jan. S
of this year, whereupon the plain
tiff was called upon to provide $11,
116 under his guarantee, the com-
plaint recites. Defendants are said
to have reimbursed Leblang only
$969.
Amateur Circuit
Syracuse, N. Y., April 30.
Theatre League, Utica amateur
dramatics organization recently
formed, proposes to establish a
chapter in Syracuse, with additional
units in prospect for Albany, Schen
eclady and Rome.
Each branch of the League will
present one three-act play In its
own city and then take It on tour
to others afClilated, with subscrip-
tion financing employed.
Chase-Lister Starts
Newton, la., April 30,
Chase -Lister Theatre company Is
to open the tent show season here. on
May 6 and stay Indef. Cast of' 20
Is here already for rehear,9al8,
Aggregation has been In the hands
9C the late William Lister and Glenn
Chase for more than 30- years, has
toured all sections of the country
and will spend the present summer
season In the midwest.
STAGEE FOE TEDC
Los Angeles, April 80.
ICaLhleen Clifford will produce
-Dignity Be Damned' with' ■'I'rixlo
I VrlgnnZM set for top hilling.
KIND LADY
Molodrama In three acta proiontod at the
Booth, N. T., April a, '85, bir Potter and
HiUght; written by Edward Cnodorov from
Hutrli WalpoIe'B orlKinal; Grace George
starred, Henry Denlell featured; staged
by H. C. Potter; #8.80 top.
Mr Footer Franda Compton
Mary Herrlei Grace George
Lucy Weston Irby Marshal
Roie Marie Paxton
Phyllla Glennlng lorence Brltton
Petor Santard...., Alan Bunce
Henry Abbott Henry DanleU
jVda Justine Ctaaae
Doctor ....Alfred Howe
Mr. Edwards Thomas Chalmero
Mrs. Edwards Elfrlda Derwent
Aggie Edwards Barbara Shlelda
Gustar Bosenberg .....Jules Epallly
A thriller without fireworks, 'Kind
l,ady' is so well staged and acted
that it has a good chance to suc-
ceed despite its late April arrival.
Outstanding Is the reappearance
of Grace George who, through Ill-
ness, w£ts In retirement for several
seasons. It Is her fine performance
that lights up 'Kind Lady,' a char-
acterization among the best of her
career.
Miss George plays Mary Herrles,
gracious, generous, gentle English-
woman, a spinster through no wish
of her own. Her art treasures are
of such range and value that a
band' of thieves manages to dispose
of the paintings, while keeping her
ensnared for several years within
her fine home In Montague Square,
London.
The prologue and epilogue method
Is used by Edward Chodorov In
dramatizing Hugh Walpole's story,
which seems surely pointed for
Holly woqd. Play starts slowly
after an Interesting opening bit.
After the first night, H: C. Potter,
who directed, stepped It up and
second night reaction topped the
premiere.
Prologue has Miss Herrles start-
ing the Btory, relating her strange
imprisonment to * bank clerk who
becomes her saviour. . Act one has
the kind lady back from the opera.
Taking pity on a shabby fellow of
the pavements, she Invites him in
for tea, Henry Abbott looks like
a tramp, but la actually a villain.
Abbott's -quick appreciation of the
paintings — which for play purposes
were excellently chosen — arouses
some Interest In Miss Herrles arid
that paves the way for the fellow
to tell of his sad. plight — under-
nourished wife and infant.
Second and third acts, particu-
larly the latter, provide the kick
of the play. Abbott has contrived
to bring the supposed wife Into the
Herrles mansion by the expedient
of her fainting on Its. door step. A
phoney doctor Is summoned and she
is carried upstairs to bed. After
two weeks the kind lady, at the
urging of a kinswoman, decides to
oust the intruders, who have been
augmented by three others ot the
ring. When she orders them out
she discovers herself entrapped.
She collapses and there is a long
.liege of prostration.
Miss Herrles Is not on friendly
terms with her sister, whose daugh-
ter Is about to wed an American.
I>a1ter, when he calls to find out
why she did not attend the wed-
ding, is told by the now fastidious
Abbott that the kind lady hag gone
abroad. All breaks .'.eem to favor
Abbott and his mob In their ra-
pacious scheme, until the man from
the bank arrives at a moment when
those who have guarded her are
not on the Job. Through him, her
plight Is finally learned and she
Walks majestically to answer the
rescuing door-bell.
Potter and Halght came into the
Broadway field last season with
'Double Door,* another quiet thriller.
Chief in support of Miss George
Is Henry DanleU, an English actor
whose performance of the crook
Abbott Is A-1, Others in the cast
are well selected and the produc-
tion Is carefully accomplished.
Ilee.
SOMETHING GAY
Comedy In three acts, presented at the
Morosco, April 20, '80, by the Shuberts:
written by Adelaide Hellbron; Tallulah
Bankhead starred; staged by Thomas Mit-
chell; $3.30 top.
Hatters Percy Ames
Nick Kent Thurber
Herbert Grey Walter Pldgeon
Julia Freyne Nanoy Ryan
Jay Cochran Hugh Sinclair
Monica Grey Tallulah Bankhead
Marie Elizabeth Dewing
Dick Mathews ....Roy Gordon
Had 'Something Gay' premiered
earlier In the season It might have
had a chance. A dialog comedy its
appeal should be to class patronage.
Limited engagement Indicated.
'Gay' has something, despite a
tittery first act, but mostly that
something is Tallulah Bankhead.
Star is making her third appearance
on Broadway this season, the pre-
ceding attractions having been
'Dark Victory' and a revival of
'Rain.' Good In both those plays,
she is tops In the new piece.
After the first few minutes, Miss
Bankhead is on the stage virtually
throughout the performance. Per-
h.aps that 1b why the play neenia
better ^han it Is, for she never lets
It down. Her Monica. Grey Is a
sparkling young wife, and Just be-
cause she goes to Boston now and
then to visit her mother, Is no rea-
son why her husband, Herbert,
should play around with Julia
Freyne, a vapid widow who lives in
the same Sutton Place apartment
house.
But he does, and that permits the
reviving of Monica's love for Jay
Cochran, young British playwright,
who has made all manner of fuss
over her when she visited Europe.
Herbert was .lay's friend and had
promised to patch up a quarrel be-
tween Monica and Jay, but Instead,
of that, had wed the gal himself.
Jay, having scored as a dramatist,
is visiting New York, where his
London smash Is current, He Is
about to sail back but Is on the Job
when Monica has hur problem to
solve. He gives out suggestions on
how to make Herbert Jealous. On
the night of Jay's departure, the
philandering husband walks out for
an alleged business appointment. It
Isn't hard for them to figure he is
with the other woman. Herbert tip-
toes in from the terrace and over-
hears them planning a phoney
elopement. But he goes before
Monica and Jay clinch, not realiJciiiK
tliey are in love. So when they dash
(Continued on page -IB)
Wednesday, May 1, 1935
LEGITIMATE
VARIETY
47
R FC TO LEGITS RESCUE
Clearing Out the Debris
Now that Washington has assigned neveral executives of the
Federal Emergency Relief Administration to confer with show-
men in New York for the purpose of possible financing <)f legit.
It iB Indicated that the several plana submitted heretofore will be
scrapped entirely.
Understood the other proposals which sought money grants of
from 11,000,000 to $5,000,000 never were seriously regarded In the
capital. Present move was made at the suggestion of William P.
Farnsworth, deputy administrator of the legit code, who outlined
plan at the Code Authority session In New York last week.
C.A.'s committee to confer with the FERA officials Is represen-
tative of the managerial and labor groups of the theatre: Row-
land Stebblns, Frank Glllmore, Marcus Helm'an, Brock Pemberton,
Fred Marshall, Dorothy Bryant, Theodore Mitchell and George
Brown.
Noticeable to sho'mnen that most of the projects brought up for
national theatres, etc., are either proposed or backed for the most
part by people not directly In show business. Farnsworth's idea
Is that any coin from the government should go out through ex-
perienced show channels.
More Chatter in Washington as
Congress Studies National Theatre
Series of Conferences Set to
Discuss Remedial Proc-
esses — Gov't Entry in
Show Biz, More Unem-
plosrment Relief and Fi-
nancial Backing for Indi-
vidual Producers Among
Projects
REVIVING THE ROAD
Washington, April 30.
Establishment of a government-
supported theatre received addi-
tional consideration in Congress last
week following introduction of leg-
islation permitting incorporation of
a non-profit national art theatre and
academy.
Continuing his drab hearings on
the plan to set-up a Federal de-
partment of art and science, Repre-
eentatlve Slrovlch of New York re-
peatedly threw out the suggestion
that a Federal subsidy Bhould be
provided for some sort- of theatre
which would be Independent of the
box office. Hearty support for the
plan came from Percy Mackaye,
amateur pageant producer.
Creation of a theatre free from the
necessity of making money and
existing chiefly for the production
of art for art's sake would be a
highly commendable step, Mackaye
said, noting that an outlet of this
Bort has been advocated and de-
bated for years.
Concrete plan for formation of
national theatre, but witho-.t Fed-
eral backing, was under study by
the Senate Judiciary Committee.
Incorporation of nonprofit, nonsec-
tarian group was proposed in legis-
lation submitted by Senator Wag-,
ner of New York.
Organization contemplated under
Wagner's measure would have as
purposes (1) presentation of theatri-
cal productions of highest type; (2)
Btlmulatlon of public interest in the
drama; (3) advancement of dra-
matic Interest through production of
best plays interpreted by best actors
at minimum expense; (4) encour-
agement of study of drama In col-
leges, universities and schools; and
(B.) sponsoring of art and technic
of the theatre through a school
within the projected academy.
List of celebrities, practically
none of them connected with legit,
would be incorporators. Whole
group comprises Leopold Stolcow-
ski, Mrs. Ell Kirk Price, George W.
Norrls, Samuel S. Flelsher, Amory
Hare Hutchinson, Otto T. Mallery,
Roland S. Morris, Mrs. George Hor-
ace Lorimer, .T. Howard Reber, Mary
Stewart French, Clara R. Mason,
Mrs. Leopold Stokowski, of Phila-
delphia; Mrs. Richard F. Cleveland,
Hugh Hampton Young, Richard F.
Cleveland, Mrs. Donald Symington.
B. Howell Grlswold, Mrs. John W.
Garrett, and John W. Garrett of
Baltimore; Mrs. Stanley McCormlck
of Chicago; Ann Morgan, John H.
Whitney, Mrs. Harold I. Pratt, Mrs.
W. Murray Crane, A. Conger Good-
year, Joy Montgomery Higgins, Mr.
and Mrs. Arthur Woods, C. Lawton
Campbell, John H. Finley, Mr. and
Mrs, Cass Canfield, William Rhine-
lander Stewart, Mrs. Llnzee Blag-
den, John W. Davis, Francis Anita
Crane, Frank L. Polk, Betty Hawley,
Edward M. M. Warburg of New
York; William Green, Mrs. Larz
Anderson, Mabel Boardman and Mrs.
Charle.s Hamlin of Washington;
and Felix duPont of Wilmington;
LEGITS GO MODERN
Three' Broadway Houset Going for
Cooling Systems
Broadway legit managers are
growing air conditlon-mlnded, with
the result that at least three the-
atres will soon be equipped with
modern cooling systems. Alvln and
Miller theatres will have the instal-
lations, which showmen heretofore
regarded as prohibitive in cost.
Playhouse installation waa ordered
some weeks ago.
Each theatre mentioned la hous-
ing a hit and all three attractions
are regarded as certain summer
stayers. They are 'Three Men On
a Horse,' Playhouse; 'Anything
Goes,' Alvln, and 'Personal Appear-
ance,' Miller.
William A, Brady was first to
decide on the air-conditioning im-
provement, other showmen then
becoming Interested. Few legit
houses have modern cooling sys-
tems, but most have blowers con-
nected with stored ice. Latter
method is not considered practical
after the audience is seated.
Mpls. Free Show
Project Causes
Plenty Rumpus
Minneapolis, April 30.
Minnesota state senate investi-
gating committee, in Its report to
the main body of legislators, found
plenty amiss with the FERA proj-
ect known as the American Arts
Theatre association and also known
as the 'Oxford Players.'
Appears from the report that the
Oxford players spent $15,000 In Fed-
eral and state relief funds to estab-
lish a typical Minnesota theatrical
company 'devoted to producing
American classics of drama.' But,
the senate report says:
'These alleged actresses and ac-
tors did nothing but provide a win-
ter's cruise in the southern states
for the players who constituted the
group. No performance of any kind
was put on in Minnesota.'
Before taking the 'cruise' the com-
pany reheased for almost three
months in Minneapolis. Only one
of the cast of players in the 'Ox-
ford group' was in 'needy' circum-
stances. Several boast parents of
means.
Investigation also showed that
'one of the very few actresses in
Minneapolis who could be classed
as professionally proficient, and who
really was in dire circumstances,
was refused admittance to the
group.'
Washington, Aj -il 30.
What can be done about reviving
the road is the current problem In-
terestlnar government officials con-
cerned with unemployment relief
and legit problems. Looks like
something will materialize shortly.
Series of conferences with com-
mittees of producers, actors, stage-
hands, and other parties has been
mapped out by Deputy Administra-
tor William P. Farnsworth in the
hope of working out a concrete pro-
gram to expand employment and
help the industry. Discussions are
.slated to start next week, with sub-
ject on the schedule for the code
authority meeting May 8.
Possibility of an ambitious relief
program under the Federal Emer-
gency Relief Administration, of
financial backing for producers, and
of direct government entry into the
Bhow-business are some of the steps
under consideration.
Round of discuBBlons has been
going on between Farnsworth and
the FERA bosses, while Jacob
Baker and Arthur Goldschmldt, key
men In the relief outfit, plan to sit
in at the C. A. session next week.
Representatives of the Reconstruc-
tion Finance Corporation may tag
along.
Loosen Purse-Strings
With purse-strings now untied
and the $4,880,000,000 work-relief
program in motion. Relief Adminis-
tration is expected to give permis-
sion to state agencies' to undertake
new theatrical ventures, while the
expansion of the Civilian Conserva-
tion Corps is expected to result in a
great increase in the number of
companies trouplng the tree cir-
cuits.
Idea of the government lending
coin to help private producers Is
getting aerlous study, although the
R.F.C. has been cool to direct over-
tures from managers 'n'ho had
hoped to borrow some of the cash
available for loans to industry.
Huge Federal banking outfit so far
has been running on policies re-
quiring stiff security and looking
askance at the idea of risking its
coin in anything as uncertain as
theatrical productions, but the
board of directors Is now believed
thawing. Pressure from within the
government may be able to turn
the trick.
Revival of the road is regarded
by both the NRA and the FERA as
the only Important hope of relief
for both jobless actors and walling
producers, and the joint Interest is
believed to signify that a real ef-
fort will be made along one of
these lines. Although the FERA Is
primarily concerned with assuring
subsistence for the Joblt.S3, It is
taking a long-range view of the
legit situation and may go in for a
partly permanent rather than a pal-
liative proposal.
Equity to Vote on Sunday Issue
May 27, May Force a Referendum;
New Deal May Revive Nabe Legit
Oversight
Washington, April 30.
Neither Senator Wagner nor
Congressmen Slrovlch remem-
bered that Otto H. Kahn died
during the past year. In bill
currently being pushed In Con-
gress by the duo, the late
banker is named as one of the
proposed board of notables for
directing the project.
And none of the Washington
scribes even caught on.
HARRIS RILES
SPEED BOYS;
JAIL TERM
Erlanger Estate Socked
National City Bank last week
took Judgment against the Er-
langer estate for almost $400,000,
with the cause of action being
notes alleged long overdue.
One judgment, for $217,213, was
filed against the Caesar Theatre
Corp. and Mitchell L. Erlangcr, and
the other, amounting to $181,383,
named the A. L. Erlanger Realty
Corp. and Mltobell Jj, Erlangcr.
Pasadena, April 30.
Speed cops threw the book at Jed
Harris last Christmas when they
caught iip with him after a B2-mlle-
an-hour sprint. Ticket read speed-
ing, failure to have a driver's license
and ditto for not having, his regis-
tration card in plain sight.
Legit producer pocketed the sum-
mons, chuckled and was away in a
cloud of dust. He must also have
uttered some uncomplimentary re-
marks, for the gendarmes laid for
him when he failed to show for trial,
giving the lads the laugh from far
oft New York.
When the word went out Friday
(2C) that Harris was seen in Josef
Von Sternberg's car the lads hopped
on their bicycles and stretched a
dragnet. Cornered in the 'Von Stern-
berg home he submitted meekly.
Following day Judge Newell heard
how Harris had given the putt-put-
ters the runaround and pronounced
sentence: three days in jail and $26
fine. Court insisted that the dur-
ance vile be compiled with before
May 4.
Von Sternberg posted $260 ball so
Harris could get a few good whiffs
of fresh air before he cooled his
heels in the hastlle.
HOWARD TO PRODUCE
FRITZ BLOCKI PLAY
Chicago, April 30.
Willie Howard is readying a
legit show, a comedy drama titled
'House of Chanee' and belhg wrUten
by Fritz Blockl, local p.a. and
former dramatic critic.
Howard is planning a summer
tryout of the play before a New
York opening in the fall. If done
in the east will probably be staged
by Harold Clurman, stage director
for the Group theatre, with whom
Howard has already negotiated.
Howard is now completing some
vaude time before heading to the
west coast for a Paramount asslgn-
ment.
Van Druten Sailing to
Set Show in London
John van Druten, whose 'Flowers
of the Forest' Is current at the Beck,
N. Y., starring Katharine Cornell,
sails Saturday (4) for London. He
will supervise rehearsals of 'La
■Vole Lactee,' which he adapted from
the French, which will be shortly
presented in London.
Play will have the literal title
'The Milky Way.' Latter title was
used in a prize-fight comedy on
Broadway last season. 'Lactee' was
tried out at Locust "Valley, L. I., last
summer under the name of 'All
Paris Knows,' but It was not pre-
sented in New York.
Among the first bills signed by
Governor Herbert Lehman of New
York upon his return from a vaca-
tion following the termination of
the Assembly session, were those
legalizing Sunday legit perform-
ances on Broadway and other stands
in N. Y. state, If those communities
so wish. Governor could have held
off okaying the measures for a
month, but decldea it was legisla-
tion about which there should be no
further discussion.
Metropolis heretofore being a
Sunday town in almost all respects,
now becomes one in fact, with legit
shows running. Governor pointed
that out in commenting on the bills,
when affixing his signature. He
went into detail, pointing out that'
sporting events and other Sunday
diversions were available, indicat-
ing what has been contended right
along in the Sunday campaign, that
leglt shows and theatres are dis-
criminated against.
Equity leaders, when asked to
comment on the legalization of
Sundays, replied that they had put
up a good fight and had lost. Made
no explanation why Sundays were
opposed other than that the mem-,
hers so wished it. Sundays will
definitely come up for vote at
Equity's annual meeting May 27.
If the membership present reverses
the opposition of five years ago, it
may still be decided to put the is-
sue to all members by referendum.
That would mean that former leglt-
ers now in California, with little
idea of returning, may weigh heav-
ily in Equity's decision.
Split Possibilivy
Possibility of a split in Equity
over Sundays is conceded. Younger
group Is believed not to object to
Sundays along the lines of its credo
that it favors any progressive meas-
ure which would enhance eipploy-
ment. Contention of .managers, too.
Is ,that some shows will be enabled
to run longer if having support of
Sunday trade.
Action okaying Sundays by New
York City's board of aldermen must
come before such performances are
fully legalized under the local op-
tion clause of the new laws. No
hitch Is expected in that direction,
but it is doubtful if managers will
attempt Immediately thereafter to
go Into Sunday shows.
While it Is generaly accepted that
Sunday leglt as a regular thing may
not start until next season, there
are several 6laiiduut shows housed
in theatres which are to be air con-
ditionexl within the next few weeks.
Therefore not unlikely that such at-
tractions will add Sunday nights
during the approaching summer. It
Is, however, known that during
warm periods, Mondays are gener-
ally better than Saturdays, and the
same may be found to bo true as to
Sundays. That's because of week-
ending.
Subway Circuit
Another expected development,
and one which may prove quite im-
portant to legits, is the expectation
that Sundays will reopen the sub-
way circuit. There were six such
theatres operating in the neighbor-
hoods and Newark until the depres-
sion. None is llghte'd for attrac-
tions now.
If New Jersey follows New York
in legalizing Sunday legits, all
former neighborhood legits may bo
in operation within the coming sea-
son. Argument against Sundays in-
cluded one to the effect that Sunday
patrons arp lower-priced ticket cus-
tomers. Because pop prices obtain
in the neighborhoods, it is all the
more reason to believe that such
theatres will revert to the policy for
which they were built.
48
'VASUKTS'V LONDOH .OFFIOB,
S 0t. Marita'a FIm«, Tnfalsar Sgoar*
FOREIGN SHOW NEWS
Telepliona Temple Bar
Cable AddreMi VABIBTV, I-OMDON
Notre Dame Cathedral Background
Of Miracle Play in Paris Try for
Return to Town of Tourists
Paris, April 21.
An outdoor performance of 'The
True Mystery of the Passion,' mir-
acle play. In front of the Notre
Dame cathedral Is planned as the
theatrical hieh spot of the current
Paris season, which Is, being organ-
ized to lure tourists to the French
capital. Date set la June 18.
Pierre Aldcbert, Odeon stage di-
rector, win . put on the -Bhow. He'll
have the use of the bells of Notre
Dame for musical accompaniment,
and the great organ of the cathedral
will also be .played, doors of the
church being left open so It c^n be
heard.
Chorus will be sung by choir boye,
and athletic cluTis will furnish ex-
tras for the crowd scenes. Parts
will be taken by a troupe which has
already performed the miracle play
at IiiLon. eardlnal Verdler, arch-
bishop of Paris, l3 giving his aid.
.Official Paris festivities will be-
gin at the end of May and continue
uhtll the first week In July. Be-
sides the miracle -.play there wlH be
a. ball at the Opera on May 28,
which will be the first official
event; a number of horse and auto-
mobile races, galas at the state the-
atres, kids' parties and garden
f^ates. The French want to'do some-
thing .to compete with the Jubilee
l|i England and to entice tourists
who come for the king's big party
across the channel.
.Hallways will glva 60% reductions
for foreigners from the border or
port of entry to Paris, ticket being
valid for six days. Thereafter 40%
rate cuts will be allowed for travel
Ing anywhere In France. Autos
will .be admitted to the country
merely on the showing of foreign
drivers' licenses.
Censor Mollified
London, April 11.
l«slle Henson & Firth Shepherd
have had censor trouble In getting
their ''Kiss In a Taxi' show passed
for production. Show !■ an old
fares done in America some years
ago.
Trouble Is now practically settled,
after many alterations and deletions,
and contracts signed with Delysla
and George Robey to co-star.
Mexico City, April 80.
Pleas of the- amusement Industry
to the civil government to b» al-.
lowed' to function on May 1 have
again been rejected. May 1 Is labor
day here and the most strictly ob
served, holiday of the year.
Governmental nix means that all
cinemas, legits and other forma of
amusement will shutter for the day,
City will also bo without food;
restaurants and eateries ar« per-
force shut also.
CAFE BUSINESS
IN NAZI REICH
Nuremberg, April 81.
Fanatical anti-Semites her* lost
a bout with, cafe owners, but the
latter lost one member to the con
centratlon camp.
Party leaders In this, th» wprst
Jew- baiting section In (jiermany, or-
dered cafe owners to hang out signs
reading:
' This Is a German cafe, no Jews
desired.'
So the Jews stayed at home and
drank their coffee, as did hundreds
of non-Nazis. Result, cafe owners
appealed to Rltter von Epp, fairly
liberal Nazi boas of Bavaria, who
ordered the slgna removed.
One owner went too far, however,
and hung out a sign saying 'all
Kuests welcome.'
He got six months.
Rome Gov't Takes Over
Legit Censor Boreaa
Rome, April 10.
- AU legit censorship authority^
heretofore held by the Ministries of
the Interior, of Corporations, and
of Education, is going over Into the
hands of the Under Secretary of
State for Press and Propaganda.
This Is In accordance with a re
cent law which places all branches
of the theatre under eye of g»v
ernmental supervision by virtu© of
an Inspectorship of the Theatre,
bureau also responsible to the Un
dersecretary of Press and Propa
ganda.
Also Included In this la the State
Phonograph Record Library, which
has now been delegated to the of
flee of the Undersecretary.
^few England in Moscow
Moscow, April T,
Dhlmah, young American dancer
la giving a series of dance recitals
here under the auspices of the Peo
pies Commissarlate of Education to
acquaint Soviet public with the 'left'
dance movement in America.
Such pieces as 'New England
Spinster' are regarded as master
pieces of American rpaUsni.
"Roberta' Anzac Click
Sydney, April 10.
'Roberta' la now In Its second
week here and clicking In no uncer-
tain manner. Wllllamson-Talt spent
plenty on thia one, giving the locals
production crammed with every
element of entertainment.
Cast Includes Madge Elliott, Cyril
Richards, Ethel Morrison, Leslie
Crane, Frank Lelghton and Leo
Franklyn. After playing to very-
big trade In Melbourne, the Sydney
run should spell velvet all along.
lexico City's May
1st Labor Day Means
AH Theatres Shut
AMERICAN NAMES FOR
BRIT. HORSE' VERSION
London, April 21.
J. L. Sachs, legit producer, has
lined up a bankroll of $60,000 to
produce Eddie Horan's 'All the
King's Horses.' Sachs clalma he
has a new adaptation, which la
much better than tho American one.
It la to be titled, 'A Royal Ex
change,' and will b« produced by
William J. Wilson and Tom-Rey
nolds.
Backers aro ready with th* coin,
but they Insist on one .eonditlon,
that the cast Includ* at leut one
big American nam«. Dlckerlnga are
on for Jeanetta Macdonald, Ramon
Novarro or John Bolea.
'Horaes' was a New York legit
before being made Into a Paramount
film.
'ENOUGH/ SAYS SIR BEN
Loaas $100,000 on Opera, So Goaa
Back to Film Biz
Melbourne, April 10,
Sir Ben Fuller haa had enough of
grand opera for a spell.
Failure of the government to sup
port the knight's plana for a per
manent troupe here spelt finis to the
current season. Imported warblers
have been given notice, and the gang
disbands this week. Understood the
opera -try has set back the Fuller
bankroll to the tune of $100,000.
Sydney took kindly to the opera
season, but .the Melbourne mob
stayed away, even when a repeat
season was tried In conjunction with
Wllltamson-Tait. From now on Sir
Ben -Bays he will stick to Alms.
2 of Week s 4 London Shows Look
Hot; MiUers Tovaritch' and 1066'
HOLY WEEK B.O.
N.S.B. IN PARIS
Mei Lan Fan in Russia
Moscow, April 7.
Mel Lan Fan, China's most fa-
mous actor, opens an engagement In
Moscow towards the end of this
month on the Invitation of VOKS,
All-Unlon Society for Cultural Re-
lations with Foreign Countries,
Mel Lan Fan will bring six plays
to Moscow, including some of the
best known of the classical. Chinese
dramas. His repertory Is said to
consist of oyer ,400 plays, most of
which he produced himself. In some
cases he haa rewritten the texts of
bid classical plays. .
Paris, April 21.
Holy Week, always bad for busi-
ness here, was lesa disastrous than
usual for legit and films In Paris
this year, for three reasons: (1)
business was so bad In most spots
already that it couldn't get much
worse; (2) weather was chilly Mid
raining for. this time of year, so that
outdoor competition was diminished,
and (3) religioua Influence appears
less powerful than ever here.
Some year^ ago subsidized thea-
tres all closed for Good Friday. Now,
all but the Opera remain op.en. Un-
til recently the Comedle. Frahcalse
put on a Passion play that day, -but
hot this year. ,.
In films, 'Golgotha,' Passion film
at Marlgnan, Is timely and doing
biz, but It might have done so at
any time of the year, It's so good,
In other houses a slump Is being
felt, except at Rex, where Francis
A. Mangan shows, about which the
public Is hearing despite nearly non
existent advertising, ai-e boosting
thei gross steadily at the rate of
some $5,000 Increase weekly.
Music shows In legit theatres are
showing the seasonal decline. Jo-
sephine Baker'a 'Creole,' at the Ma<
rigny, one of the year's hits, has
been In the red for some weeks, but
Is belng^kept alive In the hope that
when the Paris season starts at the
end of May, and tourists begin to
visit the town, the grosses will soar
again.
Goyemment Wipes Out
Italian Legit Monopoly
Rome, April 19.
Strangle hold which the Suvlnl
and Zerbonl company has had on
the legitimate theatre all over the
country haa been broken. New con-
dition la made i>osslble through the
resignation of the Board of Man-
agement of the company and the
nomination of Comm. Piamontl, of
the Ministry of Corporations, to the
helm of the new board.
Group had what was tantamount
to a monopoly In native legit for
years.
WoUheim Revue
London, April 21
Eric WoUheim. agent-lmpresarlo,
is lining up a revue, flrst sponsored
by him in years. Doing It in asao
cation wth the Savoy hotel man
agement at the Savoy theatre.
Show Is being -written by Row
land Leigh, Just back from Holly-
wood, In association with Desmond
Carter and Reginald Arkell. Wpll
helm la oft to the continent to scout
names.
Although in Need of Coin, Jews in
Cerinany Spreading Theatre Work
Berlin, April 21.
Despite continued financial dlfB-
culties, leaders of the Jewish Cul-
tural Society are planning an ex-
tension of their program for sum-
mer and fall activities.
In broadening out, oRlclals of the
society will enlist younger Jewish
artists, actors and lecturers to carry
entertainment into the smaller Ger-
man towns which have Jewish
colonics.
It is the goal of the Jewish Cul-
tural Society to furnish cntcrtaln-
Diont and relaxation and moral
stimulus to every village in. Ger-
many wherein BO or more Jews live
During the past winter, Jewish
groups in Cologne, Berlin, Frank
furt and Breslau were the largest
operating. These sent splitter par
ties, generally a singer, instrumen
talist and lecturer. Into the smaller
towns on the average of once
month.
In Berlin a huge theatre was
leased' and plays given throughout
the winter to capacity audiences, all
Jews, the government forbidding.
Aryans to attend performances and
makin.rr thia a condition oE the con
cession granted the Jewish society.
'Anything Goes'
Lead Finally Set,
Jeanne Vice Gert
London, April 30.
Jeanne Aubert has Anally been
signed here to play the lead In 'Any-
thing Goes' ftt.lta London produc-
tion. Deal -with Gertrude Lawrence
for the lead fell through because
Miss 'Lawrence won't be ready In
time.
C. B. Cochran has had a tough
time casting the show but now fig-
ures on getting the rehearsals
started pronto.
PLAYS ON BROADWAY
SOMETHING GAY
(Continued from page 46)
out Herb laughs, believing she'll be
back presently. Curtain has him
warbling something about waiting
and that's what he does.
'Gay' la a good title and there Is
a fair content of comedy and
giggles.
Mlas Bankhead has excellent sup-
port from Hugh Sinclair, a likeable
English actor. It did seem at times
that the pair were having a cigarette
smoking contest, but they are sup-
posed, to be highly strung people.
Walter Pldgeon, missing for some
time, does a good enough Job as the
husband. Best of the others In the
short cast are Percy Amea, as the
butler, and Roy Gordon, as a broker.
Setting Is very good taste and
looks the McCoy. liee.
SYMPHONY
Drama Id two acts, presented at the
Cort, N. T., April 28, 'SB, by Michael
Myerberai -written by Cbarles Marcb;
staged br Fallx -Welabereer; $2.75 top.
Priest Seth Arnold
Girl Patricia Randolph
Prudenc* Chandler Edith Barrett
Monts Suzanne Caubaye
Maryloa Dayton Ruth Mattcson
Diane -Watson Ann Thomas
Flo Lillian Green
PrlsclUa Ro9s Hene Damur
KstellB Joyce Margot Stevenson
Dorothy March Adrlcnne Matzenaucr
Mrs. Chandler ...Beverly Bayne
Whitely Tom Stevenson
Mr. Chandler Herbert ^Warren
nol) Bennett Sherllng Oliver
Mr.i. Pawcett Alice Fischer
OrloTE BatamI
Radio Voice Ted de Corsla
Charles Crane Oliver Barbour
Arthur OarHeld Fred de Cordova
DIcU -Watson Richard Stork
Mrs. Ralston Marie Hunt
Baranoft Adla Kuznetzoft
First time out for tho manager
and author and the combo doesn't
jell. 'Symphony' goes down as one
of those things that Broadway won't
take.
Extremely spotty, with some
poetic bits, the play seems suited to
bleak November rather than near
May. Just what was In the author's
mind doesn't appear clear but it
seems that he Is carrying the torch.
Story haa to do with a straight
shooting New York debutante -who
Is about to wed a wealthy youth but
is In love with a young author.
She enters a confessional at St,
Patrick's cathedral and tells the
priest her plight. The unseen voice
in this rather effective opening ad-
vises that she should wed the man
of her heart.
Words of the cleric are from Kah-
ili Glbran's 'The Prophet,' a literate
passage of no Uttlo effectiveness.
Throughout the play the picture
technique of unseen music is fol-
lowed but at times the wall of a
violin, probably a record, is distress
ing. That Tchalkowsky's 'Sym
phony Pathetlque' \s used gives
some Indication that the play is
anything but gay.
Next day Prudence Chandler, the
poor rich girl, leaves her fiancee Hat
In the church and rushes to the
iarms of her choice. Bob Bennett
down In the Village. The clinch Is
almost breath-takinc. Bolj is a
moody guy, and after two vears of
wedlock with Prudence he Is morbid
London, April SO.
Tovarltoh,' an- -adaptation of a
French comedy by Jacques Deval,
opened at the Lyric Wednesday
(24) and waa royally received. It
waa adapted by Robert Sherwood,
American playwright, and produced
by Gilbert Miller with Cedric Hard-
wlcke and Eugenie Leontovich
heading the cast. Sure to be a
success here, Just aa it has been in
Paris for the past -two seasons.
'Ten Sixty-six and All That,' new
play at the Strand Thursday (25)
is an ainuslng satire on British his-
tory. It promises to- be a sensa-
tional success here.
'The Shadowman,' which also
opened Thursday (26) at the Pic-
cadilly, is a mystery medodrania
and just average for a show of thia
calibre.
Pretty But Slow
'Dancing City,' at the Coliseum
Friday (26), Is a gorgeously staged
big musical with a Viennese backv
ground. Has an old-faShioned plot,
however, plus Inane comedy and In-
different music, so not likely to go
anywhere. Doesn't stand up against
any of the big Coliseum musicals
In the past.
Vernon- Sylvalne, author of sev-
eral morbid One-act plays, tried his
hand at a full evening's stage writ-
ing, which -was produced at the
Duke of York's April 9 under the
title 'And a Woman Passed By."
Designed as phychological char-
acter studies, most of them well
acted, the whole thing Is merely a
slab of turgent morbidity and can-
not possibly have any appeal for
the theatregoer.
American Act in New
Revue at Blackpool
London, April 21.
De Wolfe, Metcalf and Ford have
signed a 16 weeks' contract with
Jack Taylor's annual revue at
Blackpool, opening early In June.
After termination of the Blackpool
run, show goes on a five months*
tour for General Theatres Corp.
Meanwhile, Sally Metcalf and
Eileen Ford sail for their home In
Boston after two years' consecutive
work In Europe, making. their atay
here the second longest of the cur-
rent American contingent (longest
stay being credited to Wilson, Kep-
pel and Betty), while Billy De
Wolfe Is off to Juan Les Pains to
spend a holiday with Mr. and Mrs.
Ben Lltt, Americans who operate a
nitery there.
STOLZ' NEW HIT
'Servus'
Doing Well In VI
U. S» Brit. Offers
Vienna, April 19.
Robert Stolz, composer of, the
now famous operetta, 'AVhite Horse
Inn,' has hit another bull's-eye.
His new revue, 'Servus, Servus,'
('Cheerio, Cfieerlo') Is sweeping
Vienna and promises to have a
longer run than his earlier hit.
Several British and American
producers already are negotiating
for production rights in England
and the States.
Like his previous piece, 'Servus,
Servus' has the Tyrol for its back-
ground. There Is much humor and
several song hits, including 'Heav-
enly Blue Dreams,' 'What Would I
Be If You Would Not Be?' and 'A
Little Bit of Red Pepper.'
LlzzI Holzscliuh, who recently
starred In Oscar Straus' new op-
eretta, 'Walz Paradise," sings the
leading role.
and can't write a line. By then
there Is a baby and tliey live in
poverty. He thinks of jumping in
the river but is dissuaded by a
tramp. Determined to take to tho
open spaces he visits her father to
say Prudence Is coming back, is
bawled out and suicides with a shot
gun. Finale has the heroine in
widow's weeds, beside her babe's
crib, face shining because Bob had
said he loved her more than ever.
Much too sad, and the off stage mu-
sic giving out 'Ave Maria.'
Production Is better than the pla.v.
Casting fair. Edith Barrett in the
lead does not seem the best choirc
but doubtful if that matter,« with
'Symphony.' Ibcc.
(Closed April 27, p/ajr lasting tn'
days; printei Jor the record.)
Wednesday, May 1, 1935
LEGITIMAI E
VARIETY
49
P.A. Drive for Chi Legit B.O.;
'floKday O.K. 9G. 'Life Fair at 25G
Chicago. April 30.
Old-time press agentry for legit
Is coming back In this town, ind
to this rlp-roarlng publicity cam-
paigning Is due much of the credit
for the click of a number of shows
this spring season. Of particular
credit Is the walloping campaign
for 'Three Men On a Horse.' Pub-
licity staff headed by Joe. Flynn has
figured out a flock of sptart angles.
Angles include a bang-up tle-ln
with the Herald-and-Examlner for
a cross-word puzzle; tie-ups with
the Chicago American which had
Jack Sheehan, featured In the show,
picking selections for the Kentucky
Derby. Also several neat street
stunts.
Same sort of sock publicity was
gotten for 'Hollywood Holiday' by
Al Spink and Rod Wagner. Bebe
Daniels has been hopping around
town on several tle-ln angles and
each has meant customers. Same
goes for Ben Lyon and Skeets Gal-
lagher, latter going on the ether
several times with sports an-
nouncers on baseball broadcasts.
These two shows are running along
nicely.
Third. 'Life Begins at 8:40' has
gone for publicity in a wide and
handsome manner but couldn't
overcome other handicaps, especial-
ly the confusion of this title with
the Will Rogers picture. Will not
stick more than three weeks and
then heads for Detroit. Next show
for the Grand Is 'Laburnum Grove.'
Estimate* for Last Week
' 'Life Begins at 8:40,' Grand (1,200;
- 13.30) (2nd week). Opened Satur-
day (20) and first week under ex-
pectations at $25,000. Had figured
to hit above $32,000 oh the Initial
week.
'Hollywood Holiday.' S'elwyn
(1,000; $2.50) (2nd week). Fair
reports holding this one down some-
what, despite natural draw of three
names. Admlsh somewhat too high
for trade, but still on right side by
a neat margin-at $9,000 for the first
session.
'Mary of Scotland,' Erlanger
(1,200; $2.86). Comes in on May 6
as the sixth and final Item of the
current American Theatre Society
season.
'Three Men On Horse,' Harris
(1,000; $2.76) (6th week). Smash
of the city and of the season. Hold-
ing up to powerful figures between'
$13,000-$14,000, practically capac-
ity.
Tallulah and Russ Art
Both Greek to Boston
Boston, April SO.
'Something Gay,' starring Tallu-
lah Bankhead, left Saturday (27)
after a week of ups and downs.
Opened April n19 bullish, but Hub
crlx gave it a damp blanket and biz
eased off notfceably. Thomas
Mitchell, the director, came In early
In the week and did heroic work on
the piece before it quite the Plym-
outh. More smiling faces around
the theatre when it packed oft for
Broadway. Took about $5,000.
Moscow Art Players were Ignored
by beantown playgoers, with crlx
leaning heavily on prepared synop-
ses for their reviews; $2, 000. at best.
'Parade,' Theatre Guild musical,
opens at the Colonial May 4, with
Jimmy Savo on top of the billing.
'Three Men on a Horse' has finally
been dated in for Boston May 20;
but the house is as yet undesignated.
Irish Abbey Players come Into the
Hollls May 27 for a repertoire of
Erin drama. Boston public has been
asked in advance for popular re-
quests.
No legit in Boston this week until
Saturday.
Estimates for Last Week
'Somethino Gay,' Plymouth. Al-
though no sock, this light comedy is
pleasing most of those who come to
see Miss Bankhead. Much more
valuable piece of property now than
when It came in a week ago. Grossed
about $5,000, only fair.
Moscow Art Players, Shubert.
Way over Hub's head because Rus-
sians are scarce here. Maybe $2,000.
EUSS PLAY m SEATTLE
Seattle, April 30.
Under direction of Mrs. Florence
James, local Repertory Playhouse,
now is preparing 'Squaring the
Circle' with production understood to
to set later for N. T.
Russian farce is by Valentine
Katayev. It has been tried out sev-
eral times previously in the U. S.
DICK and EDITH
BARSTOW
International Dandhfc FaT0rlt«8
Week of May 3rd
PROVIDENCE, R. I.
D'Oyty Carte Winds Up;
Sail Fri. for England
The D'Oyly Carte Opera Co., ex-
ponents of Gilbert and Sullivan, ter-
minates Its American season Thurs-
day (2) at Montreal, players sailing
for liondon the following morning,
bnglish organization's Broadway
engagement was one of the out-
standing events of the season, orig-
inal booking being extended, as It
was on most of the stands played
over here.
Only Canadian cities played were
Toronto and Montreal, last stand
being at His Majesty's In the latter
city.
Pin CAN TAKE
SHAKESPEARE;
'SHREf 15G
Pittsburgh, April 30.
Easter Week didn't produce any
thing out of the ordinary for legit
but Lunt-Fontanne's 'Taming of
Shrew' wound up at the Nixon
with a rather good gross of around
$16,000. About a third of this
was ATS subscription money, and
as the show received rave notices
In all three dailies it should have
fared better. General opinion was
however, that piece Is a cinch for
big coin on Broadway.
Nixon has another subscription
play, 'Rain from Heaven,' current,
and that'll be followed next week by
the Pitt Cap and Gown show, 'In the
Soup.' ATS still has a sixth play to
dish up for customers. There was
talk here last week that a refund
may be necessary, but a chance now
that 'Laburnum Grove* will come In
to round out the schedule.
At the Pitt, • 'Sailor, Beware,'
which reopened here after a sensa
tional week at the Nixon and a Holy
Week layoff, got just about an even
break. Sarted off big, but dropped,
estimating short of $4,000 on the
session. Town was flooded with
two-for-ones as well as 40c guest
tickets, keeping the gross down.
Local baker, George Jaffe, burlesque
impresario here, withdrew after
Saturday night's (27) performance,
with show continuing this week on
Its own.
In the meantime, George Sharp's
production of 'Drunkard,' at the
Fort Pitt hotel, scheduled to fold
last week, took another spurt in
business and hangs on Indef. Old
meller Is now In Its eighth month
and has been a consistent money-
maker.
Two Closings
One show suddenly stopped Sat-
urday (27) and one Is deflnltely
announced to close this week, with
indications that other withdrawals
win be decided on.
'Laburnum Grove' goes to the
road from the Masque after an en-
gagement of 15 weeks which
started at the Booth. In view of
light grosses this English comedy
has made a surprising stay of It.
'LABURNUM GROVE'
Opened Jan. 14. Eight first-
•tringers were divided on this,
five for and three against,
while Brown (Post) just didn't
go. Garland (Telegram) de-
clared it 'a light and laugh-
filled importation,' but Gabriel
(American) said: 'Whatever
cheers I can raise are weak
and tinctured with politeness.'
'Variety' (Ibee) said: Doubt-
ful of getting across here.'
'Symphony,' which opened last
Friday at the Cort, flopped quickly.
Panned and withdrawn Saturday
night.
'SYMPHONY'
Opened April 26; 'Symphony'
wasn't granted much sym-
pathy by eight of the nine
first-stringers who ventured
forth for the premiere. Lock-
ridge (Sun) termed It 'a pretty
distressing evening.'
Cnrrent Road Shows
Week April 29
Abbey Players, American,
St. Louis.
'Accent on Youth,' El Capl-
tan, Los Angeles.
'As Thousands Cheer,' Cur-
ran, San Francisco.
'Chickens Come Home,' May-
an, Los Angeles, May 8-4.
Dodsworth,' Erlanger, Buf-
falo, April 29-May 2; Ma-
sonic Aude, Rochester, 8-4.
D'Oyly Carte Repertory, His
Majesty's, Montreal, April 29-
May 2.
'First Legion,' Cass, Detroit,
'Hollywood Holiday,' Selwyn,
Chicago.
'Hookup,' Broad, Philadel-
phia, April 20-May 4.
'Kitty Doetey,' Playhouse,
Hollywood.
'Life Begins at 6:40b' Grand
Opera House, Chicago.
'Mary of Scotland,' Park-
way, Madison, Wis., April 29;
Pabst, 'Milwaukee, April 30-
May 4.
Moscow Art Playsrs, Shu-
bert, Boston.
'Rain From Heaven,'
Pittsburgh.
Ruth Draper, Playhouse,
Wilmington, April 29; Na-
tional, Washington, 80; Ford,
Baltimore, May 2-4.
'Sailor Beware,' Itt, Pitts-
burgh.
'Taming of .Shrew,' Cox,
Cincinnati, April 2$-May 1;
Hanna, Cleveland, 2-4.
'Three Men on ■ Horst,'
Harris, Chicago..
'Tobacco Road,' Belasco, Lios
Angeles.
'MASK AN* WIG'
OKE $22,
PHILLY
Plilladelpbla, April 30.
Some signs of May activity In
Phllly legit houses. Season won't
call It a day, at least, until almost
June.
First bright ray was booking of
Earl Carroll's new 'Sketch Book' at
the Forrest. Date, now apparently
deflnite, Is May 13, with only a
single week being talked of, but
chance of a hold-over If biz war-
rants. It should warrant,' If the
terrific trade of 'Life Begins at 8 : 40'
recently is any indication of Philly's
reaction to musicals. Carroll piece
win be only the fourth musical of
the season here, not counting the
the D'Oyly Carters.
Local Shubert office also claims
definitely that 'Laburnum Grove'
will be In before the season ends,
despite recent reports to the con-
trary. No house is mentioned but
Chestnut likely. Latter has 'First
Legion' (return engagement), start-
ing next Monday for a fortnight's
stay.
Broad, following the current at-
traction, 'The Hook-Up,' w h Ic h
stays only flve days, gets a special
cast of 'The Bishop Misbehaves.'
Lean and Mayfleld are leads. En-
gagement length is Indeflnlte. Last
year, same two stars had a cork-
ing Spring engagement here.
Garrlck has nothing set to follow
this week's booking of 'Eileen' given
by local group, Little Opera Com-
pany. Mask and Wig Shov.', 'Drums
Fortissimo,' did pretty good biz In
its week and one nlght's 'engage-
ment at the Garrlck, although man-
agement complained of considerable
difficulty getting rid of rear orches-
tra seats at $3 a copy. Unfavor-
able word-of-mouth also hurt.
Gross claimed at about $22,000 for
nine performances.
Broadway Picks Up but Spotty;
'Kind Lady Oke Start at $9,500
Three in N. L
Boston, April 80.
Three summer theatres In Massa-
chusetts have announced prelimi-
nary plans for summer seasons.
Phlldelah Rice will reopen his
Martha Vineyard theatre in July
and win include in the repertoire
'Great Expectations,' 'Bishop Mis-
behaves,* 'Accent on Youth,' 'Petti-
coat Fever,' 'Seven Keys to Bald-
pate,' 'Fly Away Home' and 'Post
Road.'
Otis Chatflcld Taylor and Robert
Ross will again direct the Beach
Theatre at Silver Beach, West
Falmouth, opening July I with
'Springtime for Henry.'
Mrs. Margaret Hewea la planning
a summer season of new plays at
the Wharf theatre In Provlncetown.
Opening date not announced.
Broadway partly recovered from
the Holy Week drop during the
Easter going but business spotty.
Some shows were just barely able
to hold the previous pace, but one
did establish a new high. Sum-
mery weather Friday and Saturday
accounted for the disappointing
week-end, showmen being disap-
pointed after rain was predicted.
By virtue of 12 performances
(dally matinees) 'Three Men On a
Horse' topped $19,000 at the Play-
house, which led the non-mu-
sicals. 'Petrified Forest' was next
at better than $17,000, holding to
the regulation eight times. Run-
ners up in the division were 'Per-
sonal Appearance' and 'The Old
Maid,' both at $14,000 or better In
nine times.
Biggest share of the visiting
holiday trade went to 'The Great
Waltz,' which climbed back to-
wards the $40,000 mark without an
extra matinee. 'Anything Goes,'
most solid musical of the season,
grabbed $35,000 in nine times. Only
other surviving musical, 'Thumbs
Up,' improved to $18,000 and should
stay for a while.
For a late season entrant 'Kind
Lady,' which debutted at the Booth
last week, was accorded an excep-
tional ■t%.',»sa reception and the
starting week's pace of $9,500 was
regarded as very good. 'Symphony,!
which also arrived last week, was
an also ran, opening Friday and
closing the next night.
There are four openings this
week, starting with 'Something
Gay,' which opened uncertainly
Monday. Next week there is but
one. slated premiere, 'The Hook-
up,' which is due either at the Shu-
bert or Cort. One announced clos-
ing this week is 'Laburnum Grove,'
an English comedy going to the
road.
Estimates for Last Week
'Accent on Youth,' Plymouth (19th
week) (C-l,036-$3.30). Held up
well until summery Saturday;
added holiday matinee accounted
for betterment to $9,000.
'Awake and Sing,' Belasco (11th
week) (CD-l,000-$3.30). Best fig-
ure to date last week, with takings
approximating $11,000 in nine per-
formances.
'Ceiling Zero,' Music Box (4th
week) (D-l,000-$3.30). Getting class
patronage, but Improvement expect
ed In balcony; topped $9,000 last
week; okay both ways.
'Flowers of the Forest,' Martin
Beck (4th week) (D-l,314-$3.30).
Dropped to bit under $10,000; at
tendance good until warm Friday
and Saturday; started very well.
'Fly Away Home,' 48th St. (16th
week) (C-869-$3;30). Three mat!
nees last week, with the gross ap-
proximating $5,000; gets by; week
to week.
'If a Body,' Blltmore (1st week)
(CD-991-$2.75). Presented by Pierre
de Reeder; written by Edward
Knoblock and George Rosener;
opened Tuesday.
'Kind Lady,*^ Booth (2d week)
(CD-708-$3.30). Notices exception-
ally good for the most part; start-
ing pace around $9,500, including
paid preview; considered promising.
'Laburnum Grove,' Masque (16th
week) (C-789-$3.30). Final week;
modest grosses throughout for im-
port; last week approximated $4,600
in nine times.
'Old Maid,' Empire (17th week)
(CD-l,090-$3.30). Came back
strongly, matinees especially big;
approximated $14,000, with one extra
matinee counting.
'Personal Appearance,' Henry
Miller (29th week) (C-944-$3.30).
With holiday afternoon ad,ded tak-
ings materially Improved; close to
$14,500.
'Petticoat Fever,' Rltz (9th week";
.(C-918-$3.30). Spotty going for
some shows; this one barely. bettered
Holy Week; around $6,000.
'Post Road,' Ambas.sador (2l8t
week) (CD-l,]56-$2.70). Salaries
around minimum, so gets by at
small grosses; eBtimated around
$3,500 last week.
'Reprise,' Vanderbllt (Ist week)
(D-804-$S.75). Presented by Frede-
rick E. Malley; written by William
D. Brl.stol; four character play
opens tonight.
'Something Gay.' Morosco (1st
week) (CD-961-$3.30). Drew divided
press at Monday premiere; indica-
tions arc light comedy arrived too
late.
'Symphony,' Cort. Opened Friday
(26); withdrawn Saturday.
'The Bishop Misbehaves,' Golden
(11th week) (C-l,156-$3.30). Played
four matinees last week and in 10
performance got satisfactory $8,000;
will stick Into June.
'The Great Waltr,' Center (32nd
week) (O-3,433-$3.30). Got biggest
share of Easter trade and without
extra matinee gross went over
$39,000.
'The Petrified Forest,' Broadhurst
(17th week) (D-l,H6-.$3.30). Got
around $17,600 last week; also held
to eight performances.
'Three Men on a Horse,^ Play-
house (14th week) (C-860-$3.30).
One of two shows which played
dally matinees last week; some aft-
ernoons off but gross of $19,600 was
best among non-musicals.
'Thumbs Up,' St. James (19th
week )(R-l,420-$4.40). After sagging
plckeid up materially, with takings
approximating $18,000; better even
break.
'Tobacco Road,' Forrest (73rd
week) (C-l,107-$3.30). Another at-
traction which gave matinees daily,
but not 80 hot at week's gross of
under $7,000.
'To See Ourselves,' Barrymore (1st
week) (CD-l,096-$3.30). Presented
by J. H. Del Bondlo and Joshua
Logan; written by E. M. Delafield;
opened Tuesday.
'Waiting for Lefty,' and 'Till th«
Day I Die,' Longacre (6th week)
(D-l,019-$1.66). Little or no profit
expected from propaganda plays;
but pays off on gross of around
$5,000 approximated last week.
'Anything Goes,' Alvin (24tb
week) (M-l,360-$4.40). Drew great
money again last week; with one
extra matinee, gross went around
$35,000 mark.
'Children's Hour,' Elliot (24th
week) (D-922-$3.30). Three mati-
nees last week, all drawing excel-
lent attendance; gross for week es-
timated over $13,000.
Other Attractions
'Black Pit,' Civic Rep theatre;
protest play presented on 14th street
by non-profit group.
'Jackson White,' Provlncetown
Playhouse; panned but still on.
'The Girl From Chllds,' Chanin
auditorium; revived by nudist
group.
'Accent' Holding
Brisk Pace, 'Road'
Hot7Wk$.,LA.
Los Angeles, April 30.
After playing to surprisingly
strong biz for the past six weeks,
'Tobacco Road* Is In Us final week
at the Belasco, after which It goes
to San Francisco for an Indefinite
run.
'Accent On Youth' continues
strong at the El Capitan. with Otto
Kruger In the top spot and sharing
on a percentage arrangement.
Mayan went dark Saturday night,
after three weeks of 'Pop Goes the
Weasel,' to reopen Friday (3) with
'Chickens Come Home,' comedy by
Willis Maxwell Goodhue.
'Kitty Dooley of Times Square'
continues at the Hollywood Play-
house.
Estimates for Last Week
'Tobacco Road' (Belasco, 6th
week). Copped an easy $8,000 and
should wind up run next Saturday
night with as much or more in the
till.
'Accent On Youth' (El Capitan,
2d week). Comedy with Otto Kru-
fer holding strong and garnered
8,600 for second straight week.
Should be good for four more.
'Kitty Dooley of Times Square'
(Hollywood Playhouse, 2d week).
Aided by service ch..rge pas.sos
comedy is holding Its own and
clicked for around $2,000 last week
which is oke.
Pop Goes the Weasel' (Mayan,
4th week). Non-equity cast play
kept alive by. liberal use of 25c and
40c service passes, but folded to
make room for another. Final week
bettered $1,500.
I. MILLER
stride with "STROLLIES"
A New Shoe for a New Season at a New Price
775
Stui-dy leathers, trim
st/Ies and bollt-np
leatlier hccln.
A Ingenue
Models
Tba "StroUle Bag."
In S "high Bha<Jes"
for Spring. ^2.00
1552 Broadway rcor. 46th street, Open to 9 P.M.
50
VARIETY
LIYERATI
Wfldnesdayv Maj 1, 19SS
Australian Censoring
Uovei-nment In Australia haa Just
issued a Ust of banned booka cover-
ing the Commonwealth. List in-
clude.---: 'Death and the Lover,' by
Herninjui Hesse; 'Story of Light
Lndy.' hy ^Jhaw Desmond; 'My
noiii's Will Keep,' by Maurice Rlch-
aiU.soi), '.Scene Has Changed,' by
Jauios Kay; 'Ca.sanova's Memoirs,'
l>y .Toseph Moriet; 'For "Women
Only,' by J. J. Markey; 'God's Lit-
tle Acre,' by Ersklne Caldwell;
'Passion in Algiers,' by Alma
Koenlg; 'Hindu Art of Love,' by Ed-
ward Windsor; 'Redhead,' by Nor-
man Lindsay; 'Brave New World,'
by Aldous Huxley; and 'Far<^well
to Arms,' by Ernest Hemingway.
Film Fun,. Ballyhoo, Life and
Rassberries are banned mugs. Es-
ciulre will be the next to go on the
banned banner. It Is understood.
Commonwealth employs a board
mostly comprised of college pro-
fessors to handle the book situa-
tion, but books and mags may also
be banned by customs' men, and
police, too, can take action if they
desire. Customs' men carry great
weight because they recently pro
hlblted the entry of Film Fun and
also ordered a number of adver
tisements removed from' pic fan
mags.
Booksellers are kicking up a big
squawk all over Australia, saying
that the present form of censorship
Is . killing trade.
Stuermer in N. Y.
Hitler's long-standing order
against allowing Der Stuermer, no
torious anti-Semitic sheet published
at Nuernberg by Julius Strelcher,
whip-totlng Nazi boss of Franconla,
has either been rescinded or the
sheet is being smuggled out of Ger
many for sale In America.
April number of the rag arrived
In New York shortly after the first
of the month, and is on sale In
Yorkvllle.
Like ita previous Issues, paper
continues tirade against Jews.
Among stories in the rag Is a bitter
attack on Mayor La Guardla of New
York, with a head reading: 'The
Jewish Mayor of Newyork Calls for
further German Products Boycott,'
Turning from the Jewish question,
Der Stuermer, fires a blast at the
Vatican because of His Holiness'
protest, through Calrdlnal Pacelll,
against Nazi discrimination against
Jews.
List of the contents In the April
issue Is Indicative of the general
tone:
'Free Masonry in Austria."
'New Palestine.'
'Forged Prayers.*
'Jew Slglsmund Gottschalk.'
'Commercial Advisor Adolf
Manes.'
'The Cry for Help of a German
Father.'
'Remnants from the Time of Jew
Ish Rulers.'
Knickerbocker'* Gold
'Sweetest' foreign news corre-
spondent's assignment la that of
H, R. Knickerbocker, who is paid
in gold, per contract. This is to
allow for depreciation in the rates
of exchange entailed by his roving
assignment. Other correspondents,
however, are taken care of through
a salary increase of abofit 30%,
generally, which absorbs exchange
rate losses.
Newsmen In the German sector
by now have learned that the 'fear-
less' correspondents who Ignore the
Berlin propaganda ministry alto
gether, are most respected by the
Nazi political regime. Foreign
pressmen who evidence vacillation
are constantly on the carpet for
alleged 'unfriendly' stories, whereas
the American, British, French and
other correspondents who write
things their own way seem, If any^
thing, to get fuller co-operation
from the local press authorities,
possibly as an indirect attempt to
woo foreigm favor.
Newsy Goes Lit
'Memphis' Ward, former newsboy
at Hollywood and Vine, Hollywood,
has gone literati, publishing a poetic
brochure with the arty title, 'Three
Moods.' His former customers who
paid him nickels for papers are now
throwing out quarters for copies of
his literary efforts.
Dedication is to 'one of the most
bewitching flowers In Hollywood'i
celluloid garden — J. H.' The initials
'.I. H.' mean Jean Harlow.
South Gets Quarterly
A new quarterly called The
Southern Review will make its
debut In June, to deal in current
Southern activities in literature
criticism and social thought. Will
be published at Louisiana State
University, but will not be aca
demlc.
Charles W. Pipkin editor-in-chief.
Associate editors are Robert Penn
Warren and Cleanth Brooks, Jr.
Unveiled
Two studios and a number
of picture names In Holly-
wood Went the limit entertain-
ing a fallow representing
Colliers, only to discover he
was selling books and not
representing the mag as a
writer.
Wise Adds Anotlier
William H. Wise is continuing to
expand his activities. Following bis
recent establishment of a number of
book publishing subsidiaries, and
hlfi acquisition of the Volland Co.,
he has taken over John Martin's
Book House. Last-named Is the
childi-pn's book firm and also the
sponsor of the juvenile mag, John
Martin's Book.
Wise some time ago stepped out
from tho book concern still bearing
his name.
New Juve Publishers
New book publishing company to
IsBue books for children only has
been organized by Vernon Ives and
Theodore Johnson, under the name
of Holiday House. Understood that
tlie new concern will work with
Alice Gentry, the Western publish-
er of children's books. Flr.st of the
Holiday House volumes will be Is-
■.^iifd In the fnll.
Hearst Call* Off Tab
Los Angeles Examiner haa aban
doned its idea of a tab radio and
picture section for the Sunday
paper, and substituted instead a
conventional-sized section in color
which will feature radio and screen
news. Section will be coupled with
the present March of Events six
pages.
Studios are all battling for rep
resentatlon In the first issue slated
for May 6. Aa opposition, Times
probably will revive its Preview
Magazine, published by the Cali-
fornia Rotogravure Co., which waa
dropped last year.
Book Reviews
In Plain EnoUsh
Robert Whltcomb is a new writer
who quite obvloualy haui lived. His
first novel la 'Tallc United States'
(Smith & Haa«; |2) and there will
be plenty who will be annoyed by It
It's too close to home for comfort.
It's a proletarian novel but de-
serves better than that rating, Haa
to do with life In the raw, life aa it
is lived, by plain common down to
earth people. And written that way,
not in English but in United States.
Some of the slang la not quite what
it should be and occasionally it's
even false, but there Is bo much
power and strength In the yam and
Its manner of telling that these
things don't matter.
New Coast Venture
Arthur Whipple haa set himself
up on the Coast as a book publisher
and plans to issue a limited list of
volumes of a socialistic nature. Has
a couple of manuscripts by and
about Louis Adamlc, both of which
will be published in limited editions.
The Adamic Work is a piece called
'Lucas, King of the Balucas.' Other
is an appraisal of Adamlc by Carey
Mc Williams, entitled 'Louis A.damlc
and Shadow-America.'
New Film Fan Gag
A series of small, volumes called
Pictorial Biographies,, each a pro-
fusely Illustrated blog of a screen
personality, is in process of prepa-
ration for marketing through the
chain stores. Will sell for 10c a
copy.
Publisher Is Pictorial Biographies,
Inc., with Henry Gall editing the
series.
Dodd- Mead's New V.P.
Long-vacant post of vice-presi-
dent of Dodd, Mead has been filled
by the elevation of Howard C.
Lewis, formerly secretary of the
book publishing house. Arthur M.
Chase, treasurer, will combine the
post of secretary with his own.
Frank C. Dodd continues as presi-
dent of the company.
'Lily Love' on Stage
Last week Beth Brown signatured
a contract for the stage version of
her 'For Men Only,' which probably
win be seen on the Coast before
coming east.
Since the first jDubllcation of the
book, a number of dramatists have
been negotiating with the author.
B. & E. Changes Hands
B. & E. Publishing Co. has passed
to the control of Michael Rosenberg
and Irving Flrstman. Pair plan a
number of new publishing projects,
one of them a new crossword puzzle
mag.
To Stress Books on Radio
Hugo Gernsback, the chain mag
publisher; who has also been Issu-
ing books on and aiout radio from
time to time, will give the book side'
a buildup under tlie tr."de name of
Radio Publications.
Walker on Manners
Stanley V\'ulkcr, now managing
editor of the N. Y. Dally Mirror, has
a thli-d book In preparation for
Stokes, R saca of American bad
taste and bad manners.
Wandering Plot
Katherlne Bush's 'Don't Ever
Leave Me' (Farrar & Rlnehart, >2),
la cut on a peculiar pattern, with
all of the action in the 310 closely
printed pages ostensibly centered
about a ball at a country club." The
story is loaded with back histories,
character sketches and about every
.thing but plot, though the main
thread concerns a married woman,
her wild son by her first husband,
her third spouse and her latest ad
mlrer.
Nothing definite happens, leav-
ing the problem precisely where
it was at page one. Interesting
reading, however.
Gentle Irony
E. E. Cummings, whose Irony and
satire have always been pretty well
pointed, hands himself and his par-
tisans a neat chuckle in his hew
book of poems via his title. It's called
'No Thanks' (Golden Eagle; $2) and
is dedicated to Farrar & Rlnehart,
Smith & Haas, Simon & Shuster,
Modern Library and practically
every other ranking publishing
house.
Idea being, which Cummings
doesn't bother explaining, that all
those publishers had previously re-
jected the poems.
Best Sellers
P-T Primer
Cashing in on the present Parent-
Teacher yearn for pictures in
schools and churches, Milton Ander-
son, of Loa Angeles, has written
'The Modern Goliath' (David Press,
$1.50) on the picture in churches
and schools. David Press Is an-
nounced as a new educational and
religious press.
Anderson makes an evidently sin-
cere effort to supply the P-T organi-
zation with all the answers. He
weakens his argument somewhat by
contradictory figures, quoting, for
example, the cost of an educational
two-reeler at $3,600 a reel in one
spot, at $5,000 in another, and $2,000
In a third spot.
He has hla Ideaa all nicely laid
out. The only trouble seems to be
they are not practical.
Omnibus. of Crime
Written In the modern, tough guy
manner, 'Murder In the Madhouse,'
by JTonathan Latimer (Crime Club;
$2), makes good reading. It is plenty
rough and loaded with action and
gore. Setting is a bit unu.sual and
more gruesome than most who-
dunits, but tops for those readers
who can tstke It. Not for films.
'Deadly / Dowager' (Doubleday-
Doran; $2)' Is not actually a mystery
yarn. It's crime in the making, with
the readers allowed to watch the
ramifications of a series of murders
as the> are working themselves out
A trick finish helps. Not for films,
either.
Torch Song
Alan Lampe doesn't bother being
very obtuse or deep in his book,
'A Torch to Burn' (Kendall &
Sharpe; $2). It's a love story not so
pure as It is simple, with the title a
tip off to the yarn trend.
Okay reading for rental library
purposes, but a bit too obvious for
more than that. Not for film.s.
CHyVTTER
Maxwell Aley back from abroad,
Mrs. Belloc Lowndes hns gone
home.
Financial World has taken new
and larger quarters.
Jonathan Cape, British book pub-
lisher, back to London.
Walter F. Gruenlnger hns quit
Harper's to Join the Nation.
ynniuel Rogers remaining In
France to complete a new novel.
May issue celebrates fiftieth an-
niversary or Good Housekeeping.
Mrs, Thomas Boyd now connooted
■•it S«IUri for th« week andlna April 97, r«port«4 by flm
Amarlean Newt Co« Ino,
Fiction
'Oreen Lighf (I2.B0)... .....Br Uoyd a DouglM
'Time Out of Mind' (|2.6'0).... >-..>» By Bachel FlelA
<^ow We Set Out' (I2.E0) By Buaan BrU
'Of Time and River' ($3.00) we.:.: By Thomas "Wolfe
'Beauty for Ashes' ($2.00).... By Orace Livingston HIU
'Come and Get It' C92.E0> u- By Edna Ferber
Non- Fiction
■Culbertaon'a Summary,' 1986 Ed. (|1.00)....ni:.<r.By Sly Culbertsoa
'Francis the First' ($8.00) >.-.w.By Francia Hackett
'Personal History' ($8.00) ».:. By Vincent Sheeaa
'Skin Beep' ($2.00) >... ...By M. O. Phillips
'While Rome Burns' ($2.76) .....By Alexander WooUcott
'Autobiography of John Hammond' ($6.00).
Going Places
By Cecelia Xger
S. A. As Mugg Softener
'Hold 'Em Yale' is a Damon Runyon atory: that meana Patricia Ellis,
as heroine, will be surrounded by a pack, of muggs, a pack of very Special
Winnie-Che-Pooh muggs. It means that. Miss Ellis, with her softening
feminine helplessness, will, make I'ttle gents of the muggs; also, that
she win be as quaintly fairy-tale as they.
Miss Ellis fulfills ' her part of the aaslgnment moat decoratlvely. In
the section dedicated to the proposition that she goes nuts over guys
in uniform, moreover. Miss Ellis turns utterly realistic. A uniform* It
seems, causes Miss Ellis to see purple; her bosom heaves and her eyea
take on a far a'Way, speculative look. Mlas Ellis la the first Runyon
heroine whose response to amative stimuli is expressed in physical terms.
She is also the first of the series to dress In garments designed to reveal
her reactions, perhaps because 'she is the first to have a flgger to be
reckoned with.
Whatever the reason, Miss Ellis' tailored white dinner dress is made
of a material that clings. It Is studded all over With sliver nallheads,
the better to make It adhere, clasped tightly and widely at the waist with
a broad nallhead belt. Fortunately, Miss Ellis wears this interesting frock
for her first appearance In the picture, thus opening at her peak. The
tan cloth suit with gold lame blouse tied In a large bow at her throat,
which she wears thereafter, is not kind nor convincing as a costume
of a runaway school girl heiress, which is tough on Miss Ellis who haa
herself been so careful to live up to the role,
Exclusive Cameras
Alice Faye's the lucky girl in 'George White Scandals.' The cameras
just adore her. They find her so nice to look at, in fact they can scarcely
bring themselves to watch the other gals. To show a like measure of
devotion to Arlinei Judge, for Instance, or even Eleanor Powell. Only
Lyda Roberti can coax them In a big way from their rapt contemplation
of Miss Faye's blonde charms.
Grateful, Miss Faye returns their gaze with new persistent animation
and a fine new makeup that does something about her eyes. In some
shots the under-Ud outlining grows over-generous, maybe too
much. But on the whole, in 'George White Scandals,' Miss Faye's own
prettlness wins warm production cooperation. Her costumes admire her
figure, her make-up appreciates Its privilege.
Miss Roberti Is presented as a sy.sctacular and bizarre personality and
dressed accordingly, even to an ubiquitous Peke. She Is never granted
the opportunity, however, to prove the contention. She's always promis-
ing, to be something remarkable and winds up still promising.
Miss Judge, most provocative of the femmes dashing through the pic-
ture) tarries too briefly and to general regret. Miss Powell shows per-
sonality, beautiful taps, and wears a black sequin pyjama costume cut
In a way that, when photographed against a light background, makes
Miss Powell's long legs look as if she's Just gotten off a horse. The
chorus Is embedded fetchlngly In misty waves of tulle.
Oemureness at Palace
Because Benny Meroft's band— which Is the whole stage show works at
the Palace this week— Is given to riotous clowning, the gals with the act
for contrast take on as dear, fragile Httle creatures. Thus the Cofflo
Sisters, harmony trio, are the softest, quietest little singers, whispering
sweetly Into the mike like shy children and scampering oft happily once
their stint Is done. The Coffle Sisters wear black peplum'ed dresses with
dlamants banding the shoulders of their discreet V decolletages for their
first piece, and for their second, demure baby pink net frocks.
Florence Cast's shiny waved bob Is platinum blonde, so she Is an
amiable young lady agreeable'to playing straight for teaciher, to singing,
to putting a top hat on her head and dancing. For all these accomplish-
ments. Miss Gast may be seen in a brown net dress made with a hip-
length basque, full ruffled skirt and Inflnltlsemal shoulder straps. There
Is also Dolly Bell, golden blonde, whose acrobatic dancing and flying
somersaults — without touching her hands to the floor, as Mr. Meroff
points out — is set off by black satin trousers and white satin puffed -
sleeve mess Jacket a costume so pondered over that it flnislies with black
satin lapels and black satin buttons.
with Curtis Brown, the literary
agency.
Charles Bruce Mllholland In
Rhode Island rewriting his play on
Nljinsky.
Dodd, Mead will put a heap of
O. O. Mclntyre's column pieces be-
tween covers.
Catherine McNeils, who publishes
this Tower mags, giving a radio talk
on how she does It.
Real name of John Esleven, au-
thor of 'By Night at Dinsmore,' Is
Samuel Shellabarger.
J. Jeffer.son Jones, the LIppincott
editor, back from abroad with a
heap of new scripts for publication
here.
Frank Swinncrton doing hia auto-
blog. He's not only a writing man,
bui active in. the. book publishing
Industry.
Marjorle Barrows, ed of 'Child
Life,' in N. Y. for a week on a hunt
for material.
Thomas Wolfe will visit Germany
and Russia becau.^e his royalties
from those countries must be spent
In these lands.
Since no one has done- a new book
on Joan of Arc this year, Virginia
SackvlUe West has decided to rem-
edy the deficiency.
Bool{-of-the-Month Club's selec-
tion of Robert Rylee's 'Deep Dark
River' caused Farrar & Rlnehart to
hastily take It off the spring list.
Will now get trade publication in
the summer.'
New poetry mag being readied by
Etta J. Murfey, to be known as Uie
Poetry Caravan. Will be Issued
quarterly, w.ith Its sponsor hoping
to make It a monthly.
Dorothy Scarborough, who
teaches short story writing at Co-
lumbia University, has edited an
anthology, 'Selected Short Stories
of Today,' for Farrar & Rlnehart.
Three novelists, Henry Kltchell
Webster, Janet Ayer Falrbank and
Margaret Ayer Barnes, collabed on
a single novel, 'The Alleged Great
Aunt,' which Bobbs- Merrill has for
publication.
Ted Lloyd, author, 'Pulitzer Prlzo
Winner,' novel, has scripted William
Rowland's next filmuslcal to he
made in the East. Lloyd expects to
complete his second book, "The
Great American Novel.'
Wednesday, May 1, 1935
TIMES §QU4ISE
VARIETY
51
'Save B^way for Wwood^
(Continued from page 1)
from Icglt, other 80% being split up
about equally between original and
published material. But that stage
portion carries with it talent, some-
thing the film companies can't get
elsewhere.
While Warner Bros, is most
prominent in legit play financing
this season it is by no means alone
in the field. Paramount was keen-
ly interested and would have done
more of it if not for internal dlffi-
culties that spoiled a couple of
deals. Also 20th Century was def-
initely in the ring last season.
Metro has kept a close ear to the
ground and, though not having fi-
nanced any plays this season, is
now about ready to close on a
couple of big deals. Still uncom-
pleted but pending is with Max
Gordon and Sam Harris whereby
Metro will finance a combo pro-
duction scheme of the two pro-
ducers. Other scheme is with five
major playwrights: Maxwell An-
derson, Philip Barry, Arthur Hop-
kins, Robert Sherwood and Sidney
Howard. Quintet was incorporated
In New Tork about five months ago
and wants to produce its own plays.
M-G puts up the coin. Only thing
holding up the deal eo far is that
the scribblers can't come to terms
on the split with the studio. Metro
currently has Sam Marx In New
York to hunt material and~ talk
deals. He conferred with several
indie producers during the past
week.
Columbia last week sent an
S.O.S. to Broadway. Harry Cohn
personally contacted at least two
legit producers via telegram and
asked them how about It. Believed
likely that a deal will be closed by
Col. with Chester Erskin within the
next couple of days to do at least
two plays. Herman Shumlln was
also approached by Cohn but
Shumlln first has a WB deal.
Warners during the past season
financed 'Fly Away Home* (Theron
Bamberger), 'Three Men on a
Horse" (Alex Yokel), and 'Calling
All Stars' (Lew Brown). Last
named, a musical, flopped. 'Home'
is In the moderate coin class and
hanging: on. 'Men' la one of the
season's smashes. Company also fl
nanced 'Celling Zero' (Brock Pem
berton), current, and has put up
the money for 'Sweet Mystery of
LJfe,' which Shumlln will put on
early next season.
Paramount had 'Sweet Mystery'
and 'Zero' but lost both of them
through Indecision. 'Mystery,' es-
pecially, was practically set but the
authors wouldn't wait when the
WB offer came along. This was
Just at the time when Emanuel
Cohen was out of Paramount and
a new executive production setup
put in. Similarly Par had a chance
on both 'Three Men on a Horse'
and 'Fly Away Home,' but both of
these were turned down by Par.
Paramount had no actual flnan
clal Interest in any play on the
street during the season, although
the season previous it financed
'Murder in tjie Vanities' (Earl Car-
roll) and 'She Loves Me Not'
(Dwlght Deer© Wlman-Laurence
Schwab). Paramount also financed
'Shooting Star' (Crosby Galge) the
season before that
Twentieth Century was Interested
In legit from Its very Inception,
Darryl Zanuck having a personal fi-
nancial interest in 'Lady Jane'
(Frankwyn) eajly in the season.
Hla company put up the coin for
'Red Cat' (Al H. Woods production)
and 'De Luxe' (Erskin).
Metro In the past has been def-
initely in the legit picture In three
plays -Men Must Flghf (Joa. Blck-
erton), 'Grand Hotel' (Shumlln)
and 'Rendezvous' (Arthur Hopkins),
Legit financing by film companies
started by Paramount back in 1919
when a deal was made by the film
company for the Charles Frohman,
Inc., properties. Through Frohman,
Inc., Par also had an in on Gilbert
Miller's productions. That ran on
until 1032 when Par engaged Ches-
ter rskin to produce plays for it.
That lasted one year and only one
play resulted, 'Stepchildren of
War.' Formation of the Kay-Minor
Corp. with a similar set-up fol-
lowed. That, too, resulted in but one
play, 'Wild Waves.' This was later
built up with names and title
switched to 'Big Broadcast' for film
purposes.
Tox, Universal and Radio have
thn.s far .showed no real interest in
legit, although Radio Is undor.stood
having a piece of 'Great Waltz'
7
i,hrough its set-up with Radio City,
kc.
Hollywood, April 30.
Indications are that practically all
studios will enter into the New
York legitimate production field
next season with most of them
financing six to eight plays in their
entirety. Figure it .would be a
means of obtaining new and de-
sirable lineup of material as well
as presenting the stage productions
with some of their players who
would later appear in the screen
versions.
Metro has made deals with Max
Gordon and Sam H. Harris individ-
ually and collectively whereby
Broadway productions will be
financed 100%. Gordon, who leaves
here May 3 for New York and a
Continental Jaunt, will produce in
conjunction with Harris and Will do
the new Cole Porter and Moss Hart
musical, as well as several other
joint productions, besides several on
his own.
Gordon figures that for the new
setup he will get plays by Sidney
Howard, Claire Kummer, Jerome
Kern-Oscar Hammersteln 2d, and
Dick Rodgers-Ijorenz Hart. Metro
will also send some of Its talent east
for these shows,
Paramount is also going Into the
legit production field, having made
a deal with Arthur Hopkins, while
Warners will make deals to par
tially finance New York productions
with any producer who has suitable
play material.
Fox, which was already In on .one
legit, is expected to go into the
field, as well as RKO, with neither
company, however, having any def
Inite ticup at present.
Thorpe Wants Back
Those Trophies He
Won in 13 Olympics
Los Angeles, April 30
Jim Thorpe, Indian athlete, wants
the King of Sweden to fork over
those trophies he won at the Olym
pic Games In Stockholm. Other day
he appealed to the Swedish consul
here for the procedure to get them
back.
Baubles he carried oft by winning
the decathlon and pentathlon In the
Olympic were taken from him In
1913 by the Amateur Athletic Union
on the grounds that he was not a
sImon pur© when he participated In
the world meet. They now repose In
the palace of the king, and the Red-
man wants them returned aa his
legal property.
Things haven't been going so well
for the former Carlisle athlete,
Thorpe being obliged not ao long
ago to Join a shovel gang to pro-
vide wherewithal for his family. He
has dabbled In pictures, getting a
bit part occasionally and acting as
spokesman for Indian extras.
Not Ukely that the A. A. U. will
put up any protest against return
of the trophies to Thorpe.
Big League Nites
Boston, April SO.
The General Electric company,
Lynn, Mass., has Just received a
rush order for complete lighting
equipment for Sportsmen's Field In
Cincinnati — also understood that St,
Louis National League park will be
equipped after Cincy. This looks
like a forerunner of after-dark base-
ball in the big leagues — and serious
opposish to theatres.
Cincy equipment will be delivered
about May 15.
5 STICK-UPS IN
aNE MONTH
ON W. 45TH
T m Telling Y ou
By Jack Osterman
Flv© stick-ups are reported to
hav© occurred within a month on
46th street, between Broadway and
8th avenue. Block la unusually
dark after midnight and thugs are
said to, lurk In theatre alleyways.
Early Saturday morning Frank
Parker, former professional, now
with the Hotel Forrest cafe, was the
latest victim. He was slugged and
robbed.
Studio Workers Jom
Chain Letter Gang
Hollywood, April 30.
The chain letter atunt, providing
(or recipients to send along a dime
to the top name on list of six on
the circular, , hit the studios with a
bang last week, with various em-
ployees keeping the typewriters
busy making their five copies each
to broadcast to friends and ac-
quaintancea not yet tapped.
\ As a result, the gimmick ran in,
through, and out of the studioa in
about 10 days' time. Early par-
ticipants grabbed a« high as $10
each In dime returna before the
stunt played out.
THIS COLUMN IS PRESENTED
WITH AN ALL SARCAST.
Well, dear little folks of Vawett-
land, we have a confession to make.
Yesterday afternoon we went to see
the circus, we mean the one at
Madison Square Garden. We don't
know what -prompted us to go,
maybe it was the longing for saw-
dust or maybe it was because we
h^d Just bumped into Gus Edwards
and he brought out the 'School-
Days' libido in us. Whatever the
reason, we found ourselves in a
box watching the Greatest Show on
Earth — and what a tab!
Here, my friends, is a unit built
for the better small time. What
a load of entertainment they give
you. It's so long one wonders If
Eugene O'Nell wrote it. We walked
in there with a straw hat and came
out with a raccoon coat.
The seals are the smartest actors
In the show. . .they applaud them-
selves.
Then there's the Japanese girl
who swings by her hair and sup-
ports a man at the same time. . , .
Fllppen could do that trick and
support the Friars club.
More Fun at the CIrcua
The star' of the show Is that ace
of wire walkers. Con Colleano. He
performs In the center ring all by
himself. They build up a terrific
entrance for him and after he ar-
rives, three or four candy butchers
stand in front of you trying to sell
their wares making it Impossible
for you to see him. Wonder If they
split with Con?
Con's wife works with him; she
just stands there to see that the
wire doesn't break, which reminds
us of an act we played with In
vaude years ago. He was a come
dian, she was hla wife, and all ahe
did In the act was to bring hubby
ori a glass of water. It was Indian
apolis and the opening matinee was
on. The band struck up the in
troductlon and the band "was none
too good. The little lady standing
In the entrance, turned to the stage
manager and said, "Listen to that
lousy music, a fine show they'll get
out of US thla afternoon.'
After the circus we went to visit
our old pal Mike Durao, who has
his orcheatra at Delmonlco's, While
he Isn't on the stand, he has
VARIETY'S' BROADWAY GUIDE
Those Ky. Colonels
A Times Sq. barber who received
one of the diplomas from Kentucky
has been de-colonelized. Because
the tonsorial artist got on Gov.
Ruby Laffoon's honorary ntaff. hl.<i
sponsor has also been deprived of
his standing. Gov. Laffoon and his
army of colonels are reported
burned over the barber incident.
The governor wrote the barber
pointing out that a colonelcy had
been Issued him by mistake, that
it was Intended for a man of the
same name who resides in Kalntuck.
BIRTHS
Mr. and Mrs. James Schlatter,
daughter. In Omaha, April 20.
Father Is assistant manager of the
Orpheum, Omaha.
Mr. and Mrs. Frank Capra, son
April 25, In Los Angeles. Father la
film director.
Mr. and Mrs. Sid Silvers, daugh-
ter. In Cedars of Lebanon Hospital,
Hollywood, April 28, Father la the
writer-actor.
MARRIAGES
Jean AfcGregor, radio performer,
to Dick Miller, non-pro. In Chicago,
April 27.
Marguerite Serr to Arthur Du-
guctte, April 21, In Lns Vegas, Nev.
Groom la film writer.
Judith Allen, film actress, to Jack
Doyle, puglliBt-sInger, April 28, In
Agiia Cnlicnte.
Fop show people as well ■■ layman, thla Guide to o«naral amusements
In New York, first inaugurated here in 1926, la revived and publlahad
weekly in reaponaa to repeated requetta. Varibtt lenda the guidance of
ita judgment in the varioua entertainments denoted. '
No slight ia Intended for those unmentioned, a* text will be switched
weekly. The Hits are of VAiUBrr's compilation only, and as ■ handy
reference. It may serve the eut-of-tewner as a time aaver in selection.
PLAYS ON BROADWAY
Current Broadway legitimate attractiona are completely listed and
commented upon weekly in the Legitimate Section.
In that department, both in the comment. and the amount of the gross
receipts of each show will be found the necessary information as to the
most successful playa, also the scale of admission charged.
FILMS ON BROADWAY
Similarly, the new pictures in the Broadway first runs and combina-
tions are covered weekly In the reviews, the film gross boxoffice story
and the standing box on Page 8, which indicates the new films for next
week and the week after.
HOTCHA AND CLASS NITERIE8
Cotton Club, Dickie Wells' and Ubangi In Harlem, Village Barn and
Nut dob In the Village, and King's Terrace in Times Sq., are sufficiently
heated for the hectic nocturnal addicts. Famous Door has taken the
place of the now shuttered Onyx Club as the fave musicians' hangout.
Greenwich Village also has a number of new hot spots that are doing
much to revive the sector. Best to Just browse around 4th and 7th
avenue.
Less hectic but equally hilarious, Eddie Davis' saucy songs at Leon &
Eddie's and the mauve-decade gang-slnglng at Gay Ws are surefire for
lively diversion and divertissements.
Any number of Times Sq. aide-street dialecteries are also good diver-
sion if yearning for 'different' type of atmosphere. Mlmi's Faubourg-
Montmartre and the Bat Musette are In that category. However, Mori's
and Moneta's are still worth a trip downtown. Authentic Flamenco en-
tertainment like El Chico in the Village, and Havanese, like the Cubans-
can In the Spanish sector of Harlem, are well worth the trips; also El
Boreo In the Village and El Toreador on W. 110th.
Smarter east side (mostly) spots Include the new Versailles, an ultra
room, which right now Is doing a big business (Helen Morgan Is there
now). El Morocco, House of Lords, Jack and Charlie's, Club New Yorker,
the new Stork Club, Normandie (with the Yacht Club Boys), Mon Paris,
Chateau Moderne, all fave oases.
Rainbow Room in Rockefeller Center; the St. Regis hotel; Eddy
Duchin's music at the C. P. Casino getting a big play; the Savoy-Plaza,
the Waldorf, Hotel New Yorken Hal Kemp at the Hotel Pennsylvania;
and the Place Piqualle are among the smarter supper hooferles. New
Rockefeller Plaza restaurant also o.k., especially with the warmer
weather.
French Casino's 'Folles Eergeres* revue Is still a big cabaret money-
getter. Of the new starters. Jack Dempsey's chop house is doing a wow
biz. Paradise and Hollywood among the outstander mass cabarets, with
Whltcman and Sophie Tucker the respec new attractions. Freddy Berreris'
music at the Flying Trapeze also getting nice attention. Harlem has
come to Broadway with the opening of Connie's Inn on the site of the
old Palal.! Royale. Ben Mardcn's Riviera Is hot agoln with the warmer
we.athcr and a new Earl Carroll revue.
relief band. We heard It. It'a
probably the only relief band that
needs relief. Mike has a swell out-
fit and while we were there a bridal
party ent-^rtd to celebrate. They
no sooner were seated when th*
brld© got up and danced with a
bridesmaid. Nice switch, eh?
Broadways
Since we returned from the Coast
w© have met several familiar faces.
Of course the easiest way to get
reacqualnted is 'Reunion in Bene-
fits.* We've played 10 since we'va
been here, which Is Just about thr
average quota.
The money stars have a new
racket today. We said hello to our
old pal and dressing-room Kiat%
Jack Pearl, the other day. We said:'
'Jack, we've been away two years;
you look fine.' Pearl, for no reason
at all, yelled back: 'Jules Kendler
handles all my money.' We hav*
heard that from ao many people w*
are beginning to wonder who han-
dles Jules Kendler.
We have also noticed that now«>
adays every comedian has a Greek
dialect — except a Greek.
The Irvlngton haberdashery in th*
Astor hotel has 12 salesmen. When
things get tough they wait on each
other.
Probably If a boy asks his dad In
1950, 'What happened during 19367
the old man will reply, 'It was th*
year of the 'Great Waltz,' '
Things are so bad that Jarrow la
doing his lemon tricks with limes,
and we know of an actor who Is ao
broke he reached for his pillow and
It was Central Park.
We wonder It Jlmmle Burant*
would have the same sense of humor
In his own home with his own fur-
niture ?
We understand that Milton BerI4
was offered a seat on the stock ex-
change, but turned it down becauB*
h© couldn't get one for his mother.
How did Fat Rooney becom*
chairman of the Grand St. BoysT
benefit? Maybe he borrowed Her-
man Tlmberg's card.
Someone Informed us that Carl
Laemmle, Jr., came to N. T. by
plane and returned to Holljrwood by
carrier pigeon.
Al Rogers knows a barber shop on
35th street that gives you a shava,
haircut, manicure,, singe and sham-
poo for 86c and pays the taxi far*
both ways.
Read where our ez-producer. Moo
.Morton, Is doing a new revue on the
Coast. Title Is I'll Take Chocolate,'
and the cast will probably tak«
what's left.
Don't yon lov© actors who play
two consecutive weeks and, when
you ask them where they go the fol*
lowing week, they answer: 'We lay
off, thank God.'
We hope Dave's Blue Room re-
gains Its former success and that
Harry Cooper turns them away.
Two swell guys who have been swell
to actors, and with these few re-
marks we will close; as we have an
engagement for lunch at Sardl's.
Are you readin'?
Your loving son,
Jackie,
Derby Notes
Louisville, Ky., April SO.
Arrangements made to hold
town's first night court, 9 p.m. to
midnight on Derby Day, May 4.
Derby Day arrestit, In past hav*
averaged 176 to 250". Night Court
Is figured to .save city cost of hold-
ing prisoners In Jail over week-,
end.
Twenty orchestras, each with
m.c, to play for street dancing
during Derby Festival Parade.
Louisville handbooks closed tight
during Churchill Downs sprint
meeting. Natlon-Wlde News Bur
reau announces that results will
not be furnished clients during the
spring meeting. Operators fear
business will go to southern Indian^
operators.
Seven governors have reserved
boxes for Derby. Postmaster Gen»
eral James A. Farley head* list of
notables.
Louisville Exposition closed Sat-
urday (27).
BIng Crosby In for Derby. Will
receive commission as Colonel from
Gov. Laffoon.
Lynn Fontanne and Alfred Lunt
to play Memorial Auditorium May
15-16 in 'Taming of the Shrew.'
Club Greyhound opened with new
floor show, featuring Chic Scoggrlrt,
with Erwln Iiewis, m.c.
Jimmy Joy ork at Iroquois Gar-
dens.
Rudy Vallee to play at Derby
May 4 and Armory that night.
Johnny Hamp at Casa Madrid
during Derby Festival Week. FlooJ
show has Kay Jernan, International
Trio, Johnny McAffec, Florenoi
Fcrrick and Barry and DcAlva,
52
VARIETY
TIMES $ Q U 4 R E
Wednesday, May 1, 1935
East
[l ii nHHin i m miHiiiiiiHmHiiiiim Jinenraimw l
Catherine C, Chlsholm and Karl
aj03 have put 'Prince and Pauper'
to music. Hope to have It on before
the Twain centennial In November.
Because she's a minister's wife,
•Julie Peters, concert singer. In
court to answer a flock of trafflc
tickets, Including one for allegedly
biting a cop, gets oft for $10. Drunk
driving charge dismissed.
Lambs Club did a portion of
♦Uncle Tom's Cabin' In Chinese at
the clubhouse Sunday (28). Chinese
Minister to U. S. the guest of honor.
Congress takes up that song sung
on the Mexican broadcast recently.
Sent over the NBC blue network.
Translation supplied by a Catholic
editor differs from the official tranr
script, but neither is soporific.
Solons want licenses of all stations
using the poem canceled, though the
stuff was -In Spanish.
Annual report of the Society for
the Suppression of Vice urges the
League of Decency to get after pub-
lishers. Finds conditions no better
than when the society started 61
years ago.
Now planned to let Phllly get
first eyeful of Earl Carroll's 'Sketch
Book.' Forrest May 6 and N. Y.
next.
License Commissioner Moss in-
dicates he will refuse a permit to
a thentre planned by Harry Mandell
for Madison avenue at 79th street.
Adjacent land owners contend it will
reduce values 20'%.
Owing to ill health Alexander Mc-
Kair has closed his office temp-
orarily.
Met. trustees have commissioned
Frederick MacMonnies to make a
bust of Gattl Casazza. To. bo placed
In the opera house.
Sam Langford, Negro pugilist, re-
gains sight of one eye at Welfare
Island. Had been under treatment
for some time.
New Haven police reverse their
ban on 'Waiting for. Lefty' and will
permit an early production.
Maurice Chevalier signs a French
music hall contract and announces
he is through with pictures and
Hollywood.
Rinsllng-Barnum & Bailey show
gave the usual matinee for the or-
phans Monday (29). Some 14,000
present.
Usual Sunday holdup of a Brook-
lyn theatre fell to L. W. McEachem
of the Patio, a Century house.
Muggs picked him up -a mile from the
theatre, taken back and forced to
give up around $2,000. Three in the
gang.
Cab Calloway forgot to advance
his watch Saturday night. Sunday,
he was picked up by police in
Greenwich as he was speeding to
make up that lost hour. Cops re-
membered he had played for the
Connecticut Police ball last season
so they provided him with a police
escort and the right of way. Got to
the Bridgeport Job on time.
'Laburnum Grove' co. goes to Mil-
waukee, Detx'oit and Ann Arbor for
the Henderson drama festivals be
.fore hitting Chi.
Victor Moore appealed to Supreme
Court In MIneula to set asldo a
■Judgment obtained against him in
1927. At that time he endorsed a
note given by the Lights, theatrical
.social club of Freeport, for $10,000:
He turned over to the bank $11,000
I i n 1 1 1 1 1 1 1 1 hmn M-nHT-H-M-w-n '^n riJ.i:i.TJjj.t r-iTrH niw
News From the Dailies
This department contains rewritten theatrical news items as published during the week in tht
daily papers of New York, Chicago, San Francisco, . Hollywood and London. Variety takes no
credit for these news items; each has been rewritten from a daily paper.
in club bonds on the oral promise
that no further action would be
taken. Judgment was sued out and
he now seeks to void the claim for
$10,000.
British M. P. objects that 'Bengal
Lancer' will • give offense to Mo-
hammedans and asks that some-
thing be dona about it.
Harry Armstrong and Richard H.
Gerald suing M. Witmark & Son and
Warner Bros., alleging their 'Sweet
Adeline' was worked into the talk-
ing picture of that title without
their consent. Witmark has the
number. Contention is it didn't con-
sult the writers on the deal.
Giullo Setti, chorus master, quits
the Met. Came In with Gatti-
Casazza and wants to go out with
him after 27 years.
Earl Carroll granted a temporary
writ restraining the scenic artists'
union from boycotting. Permanent
injunction will be heard May 6.
Ethel Merman out of 'Anything
Goes' Friday and Saturday, but
back Monday. Vivian Vance re-
placed while she nursed a cold.
Theatre Alliance will start re-
hearsing two plays, June 1. . To be
picked from a list of about 12.
Nudist company in Sutton place
reopens after obtaining a license.
But license is for Chanin auditorium.
Sparrow was a deadhead at the
Schola Cantorum concert at Carne-
gie Hall, Sunday (28). Disturbed
the audience for a time but settled
down and listened to the singing.
Anthony Frome, 'Poet Prince' of
radio, is again Dr. Abraham L. Fein-
berg, rabbi of the Mt. Neboh con-
gregation, N. T. Had been assistant
rabbi at Temple Israel before he left
to study music and eventually go
radio. Says he feels the need for
returning to the pulpit, so gives up
a profitable radio connection.
Dave ApoUon Invested with a
professorship In the N. Y. Schools
of Music during his stage show at
the Capitol, Monday (29). Prof.
Apollon will keep on playing vaude
dates.
Theatre of Action will put Its first
full length play into reliearsal for
projected performance at the Park,
N.' Y. It's about the CCC camps
and written by George Scudder,
Peter Martin and Charles Friedman.
Scudder was In a camp for a time.
Monikered 'Tlie Young Go First.'
Permanent Italian theatre to give
a series of operettas at the Majes-
tic, N. Y.
Criterion, N. Y., drops duals, re-
taining 'The Phantom Fiend' from
its last duet to carry on as a single-
ton.
Teachers' College of Columbia
university stages a show of school-
room motion pictures.
G. B. Shaw announces In South
Africa that he has written a new
play with no long speeches. None
over 10 minutes in length.
Reading, Pa., opened its annual
music festival week Sunday (28).
Easter week business a disap-
New York Theatres
iiHiiiiMttiiMniiniiiiiriHtiruiriniiiiiiiiiiiriiuiiHi iiiti(tiHiiiiiiiiiiiiiiiiiiiiiiiiiitjirii:iiiiriiiiiiiiiHi(iiniiuiiiiiiiiMiiriiiiuiiiiutiuiHiiiiiiiiiiiii^
4ln tTWKT
GaryCooper • Anna Sten
In "THE WE;nniNO NIGHT"
Eitra! — Seroen! — 3ri tiiui "March
of Time"
Sliigo!— Manhattan Merry-Go-Round,
with Jtr ry Mann and Anily Bannalla
Starts Friday
"PRIVATE WORLDS"
with Claudetta Colbert
CAPITOL
Held Over!— 211(1 IComontlo Weeli!
Jean HAHLOW— «m. POWELL
in Metro- "RFPKl FS«i"
Big Staga Revtio with Dave Apollon
Friday — Jolson and Keeler
"Go Into Your Danco"
B K 0 THEATRES
RKO 86th ST.
fiKO 81s( ST.
of laxlngten Av*.
on Broadway
Wca. to FrI.,
WciK to FrI.,
May 1 to B
May 1 to 3
"MAN WHO
William rowel!
KNEW TOO
and
MUCH'
Glnercr Ilogers
— .mil —
In
"I'KANSIENT
"STAK OF
LADV"
MIDNIGHT"
WORLD PREMIERE
Today, 9:30 a.m. — James
CAGNEY
in "G-MEN"
PARAMOUNT™"'
I <QVIABI
Bing W. C. Joan
Crosby - Fields - Bennett
in "MISSISSIPPI"
Friday
Dietrich In "The Devil In a Woman" i
UNITED D|\/^^l I BWA'r
★ ★ ★ ★—Daily News
VICTOK HUGO'S
"LES MISERABLES"
Produced by Dnrryl Ziinurk, with
Fredric March and CIioh. I.nuRhton
RADIO CITY '«>«"8In™r'"
MUSIC HALL
CARDINAL RICHELIEU
starring
GEORGE ARLISS
ON STAGE . . . "GLORY OF EASTER,"
spectacle; "Lonely Hoarte," a romantic fantasy
In three seenee, produced by Leonldoll. Sym-
phony Orchestra under the direction of Erno
Rapee.
XSy DAY
25c to 2
35c to 7
ANY SEAT
Three -kirk STARS— News
Geo. White's 1935
Scandals
rius Onin New Revue on
Stage
7th Ave OnX Y Show Value
50th St. "'-'A » of the Nation
polntment In N. T. theatres. Weath-
er too good.
Westport summer theatre will
hold to six productions this year,
opening July 1. Playhouse will have
three up for test. Others done by
N. Y. managers.
Train schedule to Chi cut to 17
hours' running time. Makes It 16
hours westward and 18 on the east-
ern run on both the Pennsylvania
and New York Central lines.
Report conducted by Child "Wel-
fare Committee of League of Na-
tions throughout 12 countries re-
ports kids prefer westerns to war
Tilms. Junior misses like romances,
boys go for adventure stuff. Walt
Disney's cartoons enjoy universal
popularity.
Feodor Chaliapin removed from
ship-board and hospitalized, suffer-
ing from an attack of grippe on his
arrival in Paris, Apiril 27.
Reconstructed two lower floors of
old Tribune bldg. on Nassau street,
N. Y., will house new Springer and
Cocalis theatre.
Nazis pushing development and
perfection of television as an aid
in propaganda activities.
Gezo Biro, dwarf, formerly circus
performer, pinched In Budapest,
where he had given up his calling
for more lucrative business of en-
tering stores through ventilators
and transoms as a gate opener for
thieving companions.
New additions to the Goldman
theatre chain In Pennsylvania are
the Band Box, Germantown, and the
acquisition of property at 66th
street, Phllly, where Indle operators
will erect a new 1,000-seater.
Elisabeth Bergner sailed Satur-
day. (27) for Vienna. On same boat
are Helen Chandler and her hus-
band, Bramwell Fletcher, who will
honeymoon In Italy. Rex takes out
Lillian and Dprothy Glsh.
Giullo Gattl-Casazza, Metropoli-
tan opera impresario, retired from
organization, sailed for his home-
land Saturday (27) amid much cere-
mony created by his former asso-
ciates at sailing.
HJxrriette Carr, radio singer,
names Jerry Mann, also radio per-
sonality, father of her child, In
Philly courts. Asks $25,000 In
breach of promise suit.
Franz Lehar forms his own co. to
ensure payment of royalties. Just
lost $75,000 through the failure of
his pubs.
Lawrence Scnwab hires Gertrude
Niesen to prima donna in St. Louis
at his summer op.
Stage Relief Fund giving Sunday
breakfasts to swell the funds.
Six Coney Island Iron steamboats
went on block for $23,260 on Mon-
day.' Fleet at last Is split up. Three
went to Irving Rossoff. Steamers
sold last year for $16,000.
One of the announced objectives
of the forthcoming Berlin motion
picture conference is the evolution
of a plan whereby salaries of play-
ers would be approximately the
same in all Countries. Not yet
known how the norm will be ar-
rived at.
Trial of a bookseller charged with
offering obscene literature bright-
ened when the accused stated that
while the vice society was "custodian
of seized books, dealers who beat
the charge never received return of
the entire snatch. Books now go
to the police, who give 'em all back,
he says.
Dexter Fellowes, p.a. of the Rlng-
ling-B. & B. circus, to write his au-
tobiography. He Joined the Pawnee
Bill show some 40 years ago, went
over to Buffalo Bill and Joined the
RingUngs when the Bill show
' closed.
Elisabeth Bergner gave her first
press interview in six years.
Rlbello Bologna gets court per
mission to assume his mother's
name, Menzl. Says he's tired of
being called salami, Hverwurst and
similar names.
Dorothy Hoilis, actress, dis
charged In Homicide Court on tech
nical charge. Held when her car
struck and killed an elderly broker
in New Yqrk, March 28.
Police raid supposed headquarters
of Irish Sweeps and confiscate the
stubs of 2,000 sold tickets awaiting
shipment. Buyers are out of luck,
Edwin H. Armstrong announces a
new form of short wave radio that
will eradicate static.
RKO has purchased Max Ander
son's 'Mary of Scotland.' Subject
is in the public domain, but Radio
bought for treatment.
There will be 370 concerts In N.
Y. parks this summer.
Jenny Barclay, 22 years old, who
told police she was a champion
swimmer in Ohio, drew a suspend
ed sentence on a disorderly conduct
charge in Essex Market. Thrice
tried to disrobe and go off the dock
at Delancy street, police charged,
using the dock for a dressing room.
Sam Warshawsky has another
play, 'The Double Bed,' now that
his 'Woman of Destiny' looks head-
ed for production.
Carl E. Schultze, who created the
Foxy Grandpa cartoons, now on re-
lief. At one- time had an upper
Broadway theatre, the Bunny,
named after his cartoon signature.
Gladys George has officially with-
drawn her counter divorce suit
against her husband, Edward H.
Fowler. Her attorney says she was
misled by volunteer witnesses, who
offered depositions against Fowler.
Coast
Los Angeles police open drive on
newsstand sale of obscene litera-
ture to school children, arresting 12
dealers.
Pacific Grand Opera merged with
L.A. Met Civic Opera for presenta-
tion of series of classics at .Bllt-
mora theatre.
Paul McVey, 220-pound film ac-
tor and- former football player,
granted court order restraining his
wife (98 pounds) from molesting
him following his suit for divorce In
which he charged she beat him up
on many occasions.
'This thing Is getting boresome,
replied Marc Connelly in L.A. when
asked to confirm or deny reports
that his wife, the former Madeline
Hurlock, screen actress, would dl
vorce him In England and marry
Robert E. Sherwood. 'Everytlme
she takes a trip someone Is dlvorc
Ing lis.'
Damage suit for $26,676 filed In
L.A. by Nlta Pike, film player,
against Col. Thomas Thrasher,
U.S. Marines, for Injiirles received
in an auto accident, In which she
charges ho was drunk and. drove on
the wrong side of the street, crash-
ing into another car.
Damages of $100,000 against her
divorced husband sought in L.A. by
Betty Lee, one time 'Miss America,"
who alleges he struck her.
Suit asking ouster of C. C. Pyle
sales manager, and John Wilson,
secretary, as directors of Radio
Transcription Company of Holly-
wood, filed by Freeman Lang and
E. K; Barnes, also directors.
Divorce granted In L.A. to Mrs.
Dorothy Busch, the former Dorothy
McGowan of films.
Sari Fedak, Hungarian actress,
acquitted in L. A. of perjury charge,
outgrowth of balm suit filed by
Vllma Aknay. against Ernest "Vajda,
film writer. Miss Aknay will be
tried May 20 on similar count and
both must stand trial on conspiracy
charge later in month.
Marriage report of Merle Oberon
and David Nlven said by both to be
premature.
Dick Webster, singer-violinist with
Jimmy Grler's orchestra, divorced
in L. A.
L. A. lunriber company sued Ellssa
Landl for $1,508 on unpaid bill for
building material.
Estate of William (Stage) Boyd
valued at $1,000.
Beatrice Leo, 72, stage actress,
who clnims to have appeared before
Queen Victoria at a command per-
formance. Injured In fall from street
car In Los Angeles.
Convicted of breaking the Jaw of
a woman following an altercation,
Herljert Leslie, studio employe, sen-
tenced to six months in the county
Jail.
Mrs. Adolphe Menjou (Verree
Teasdale) announced family addi-
tion sometime In October.
Invitations mailed out for mar-
riage May 3 of Ada William Ince,
one-time 'Miss America,' to Ray
Dodge, former champion middle -
distance runner.
Paul Wharton, 25, film costume
designer, killed in shooting affray in
Los Angeles in -which his chauffeur,
a suicide, aso wounded, Henry Bolte,
college professor.
Big Biz On Tax
(Continued from page 3)
needs, and ruin the industrial pres-
tige of the state for all time.-
Claim is made that the Induce-
ments for transients and mendi-
cants clamoring to get Into tha
state Is the fact that Government
aid Is being; given without red tape,
and expediency Is used In provid-
ing for their needs. Also they hav«
been falling for a lot of the 'red'
propaganda, besides the talk that
old-age pensions along the Town-
send plan lilies would be dished out
within a short time. Another means
of bait was the whispering cam-
paign all over the country that the
Sinclair epic production and share-
your-wealth plans were In the off-
ing.
This propaganda which has been
shot around by the 'red' and 'Rus-
sianizing' elements has been firmly
planted especially In southern Cali-
fornia. It is here where the tran-
sients fiocked after being kicked out
of Arizona where as a rule they ar-
rived as hitch hikers, in broken
down automobiles and on box cars,
Arizona having no use for them,
gave them food, gas or transporta-
tion means of some sort or other
so they would be rid of the en-
cumbrances by pushing them over
the California line.
With the . state leislature In ses-
sion here and quite a tew of the
Eplx-elected members offering vari-
ous measures that would provide
funds for the so-called 'share your
wealth' mob, the Infiux has beea
very big Into the state across the
Arizona line within recent months,
and all these facts were pointed out
by the picture crowd to the other
Industrial leaders when the matter
of state protection was brought up
and agreed upon.
Schools Fight Scourge
The 'red' propaganda even found
Its way Into the public schools
through various means. It finally
came to the attention of the Board
of Education In Los Angeles which
now makes it mandatory for a pupil
in the high school to sign a pledge,
which has to be witnessed by the
parents, to the effect that he or she
will not Join any sororities, fraterni-
ties or secret orders of any form
while attending, school; otherwise
they will not be permitted to con-
tinue courses in the higher schools
of learning that are operated with
state and county funds.
There also has been considerable
of the 'Russianizing' propaganda
and talk creeping into the ranks of
studio workers. Studio heads mean
to oust the 'red' element from the
industry. Already several of the
leaders have been given the gate at
studios. A wholesale cafinlng will
take place in at least two studios as
soon as records, now being checked
by the authorities, are verified.
Midwest
Mrs. Sarah Chase Franklin Young,
radio performer, secured a divorce
on grounds of desertion from Carle-
ton ifoung In Chicago. She testified
they were married in Jan., 1931, and
that Young deserted her on their
first wedding anniversary.
Ted Weems, orchestra leader, and
his wife adopted a baby boy.
Stephen Ferguson, husband of
Trudy Davidson, Chicago cabaret
performer, petitioned In court last
week for reduction of his $250 a
month alimony payments. Petition
also asked that their child, now In
custody of Mrs. Ferguson, be taken
from her.
Cole Bros, and the Hagenbeck
Wallace circuses In Chicago gave
ffee performances for 15,000 chll
dren.
$1,500 Take
Worcester, Mass., April 80.
Two armed bandits took the
Capitol theatre for $1,500 Satur-
day night (27) at the peak biz hour.
They bound up Elmer Daniels,
manager; 'William Halloran, ass't
mgr., and Julia O'Reilly, cashier,
with picture wire and adhesive
tape.
Town's last theatre holdup oc-
curred in October, 1933, when Poll's
Palace was robbed of $2,000 by the
Mlllen brothers ar.d Abe Faber, now
waiting execution, at Charlestown
state prison.
More Racing for Mass.
Boston, April 30.
Massachusetts may have 100 days
of horse racing instead of 70 it a
legislative movement Instituted by
Charles F. Adams, representing the
Suffolk Downs race track (East
Boston), is successful,
Adams in appealing the change
in the state racing laws before the
legislative committee on legal af-
fairs insisted that residents of
Massachusetts would be attracted to
other states where 120 days of rac-
ing Is allowed, unless the Bay State
took Immediate steps to broaden
the pony law.
B. H. MABCUS HELD
Syracuse, N. Y., April 30.
Styling himself a Hollywood
scenarist, Bernard H. Marcus,, of
Los Angeles, Is held In $5,000 ball
here on a charge of second degree
grand larceny, awaiting grand Jury
action.
Marcus was arrested In Little
Rock, Ark,, and returned here.
Wednesday* May 1, 193S
VARIETY 5S
C H A TT E
Broadway
Tito Coral back from the Coast.
Greenwich VlUage'B big comeback.
J, H. McNabb oft to Europe, Fri-
day (26).
Horace Jackeon in from Coast on
•hort visit.
Hftrry Cooper's cafe has added
open-face effect.
Twelfth Night Club holding final
revel Sunday (6).
Alex Gottlieb has a new car and
a summer log cabin.
Mrs. Dave Vine underwent an
operation at Medical Center.
•Joe Plncus left Saturday on a
two-week vacation to Bermuda.
Peggy Qoldberg, of Educatlonal's
publicity staff, still seriously ill.
Herman Shumlin thrilled with
overnight plane trip from Coast. ■
Jock Whitney planing back to
Coast for preview of 'Becky Sharp,"
Doris Meyers' home was robbed,
even down to the girl's spare stock-
ings.
Bobby (Uke) Henshaw back from
London with mustache and uke in-
tact.
Louis Lowensteln, g.m. for 'Any-
thing Goes,' back from 10-day
cruise.
Their vacations over, Gary Cooper
and Kitty Carlisle left for the
Coast,
Jan Kiepurti, Polish singer, signed
by Par, doesn't come over until Sep-
tember.
George Brown has taken Zeke
Colvan's house at Bayslde for the
Bummer.
Russ Cantor, Coast tenor, has the
old Lopez band around him as a
new unit.
Allen Goldsmith, eon of the late
Henry Goldsmith, attorney, now a
Wine agent.
Darlo L. Fa'ralla, former treasurer
for First Division, to Coast to Join
'Paramount.
Irv Brecher and Abe Llpschutz
wrote the material for the Easy
Aces shorts.
Ed (The Bishop) Lenlhan will
(summer at Cape Cod during the Rl-
alto shutdown.
Gregory RatoS and Monty Banks
In from Lunnon with their new U.A.
pic made abroad.
Frank Oillmore and Paul Turner
of Equity back from a six-week
Mediterranean cruise.
Archie and Sam Miller have
the new spot on east aide of town
tagged Cafe St. Denis.
Katherlne Locke, legit actress in
'If a Body,' Is the wife of Morris
Helprln, United Artists p.a.
Every time Emile Boreo Is bought
a drink he goes for Grand Duchess
cocktails, made with vodka.
Jack Curtis and Charlie Allen
hosting Frank NelU, Australian
vaude manager, who's up for a biz
Tlsit.
George Bllson, In charge of War-
ner Bros., and First National trall-
•r service, left Thursday (2B) for
Coast.
Archie Mayo may Canal - boat
back to Hollywood, possibly on the
aame boat with the Eddie Cantor
party.
Lou LlBsner, of the Old Fashioned
Grille, celebrated a birthday, eBtl-
mated to be a double twenty-
lighter.
Rob Read, p.a. for the St. Morltz,
recovering from pneumonia. George
Iiottman staging the celeb nights at
the ,St. M.
Sign of summer: resort 'social
directors' clogging up the 46th street
o.urb waiting for open spots on the
borsl;t circuit.
George Groke, exiled from Ger-
many, will appear in all -male dance
recitals at Park (Cosmopolitan)
May 3 and 4.
Earl Carroll's revue premiered
into Ben Marden's Riviera for the
season to a $6 tariff, including cou-
vert and dinner.
Mike Poller succeeds Frank Ken-
nedy, after several years as as-
sistant to Jules Levy, Radio's gen-
eral sale.s manager.
Loew is framing a 'Hollywood
opening* for 'Go Into Your Dance'
(Jolson) at the Capitol Friday night
(8). Cap usually opens 'em quietly.
.Hammer (5th Ave. Galleries) who
has Romanoff royal treasures among
his commodities, threw a vodka
free-for-all at his Village manse
Sat. nlte.
Those Times Square burlesque
girls who go from theatre to hotel,
and vice versa, with their stage
makeup on, are no walking ads for
ilie theatres.
.lack Goldman Installing a musical
oval bar at his Hickory House May
IB or so, and Jack Goldman will
come In to preside at the door. Will
necessitate removing the booths for
better visibility.
Manhattan (ex-Bllly Rose's) Mu-
sic Hall may become another Broad-
way black-and-tan, depending on
Connie's Inn which came from Har-
lem to Broadway on the site of the
old Palais Royale.
Picture people, solicited by ono of
the Coast lines for patronage, are
laying off for alleged prejudicial
reasons. Film folk arc advising the
home office as to their reasons for
refusing patronage.
Joe Cook, Tom Pa.ti'leola and Bus-
ter West have been rc-slgned by
Educational for .shorts .next season.
Production nn a comedy featuring
Sylvia Froo'a will about wind-up
work on prpMCnt .sea.son's Hkcd.
liarle riando, since becoming a
riifery entertainer, currently at the
.m.iik Club, was dpemed a natural
I
for Derby week engagements near
Louisville, but Sherman BlUlngsley
has the jockey-sliiger under con-
tract.
The slow service at the Park Cen-
tral, at Marvin Schenck's shindig,
believed to be the hotel's cute Idea
to bolster the llkker sales during the
waiting period, riled the wise Broad-
way bunch which predominated the
attendance.
Sabotage against a Broadway
nitery with repeated stenchings has
the Insurance company, the labor
unions and the authorities combin-
ing to trace the source, which is
not ascribed to labor difficulties.
Competitive elements are suspected.
Worst stenchlng last week started
at B a. m,, so that the stuff sank
Into the carpets and permeated the
premises too thoroughly to be dis-
infected In the usual manner. Odor
lingered for three days.
Paris
By Bob Stern
Curtis Melnitz back from Munich.
Betty Anne Hagler under the
weather.
Harold Smith passing Easter In
Switzerland.
Ludmilla Pltoefif recovering from
an operation.
'Chaste Susanne' to be revived at
Galte-Lyrlque.
Daughter born to Georgius and
Marcelle Trwin.
Student's film club formed to show
classics on screen.
Jim Gerald to London for a
double- version film.
Erwln FoUot forming 'Equips,'
little theatre group.
S. R. O. at the A. B. C. for Lu-
cienne Boyer's return.
Jean Anoullh putting last touches
on new play 'Jesabel.'
Mme. Dussane, after illness, back
at Comedle Francalse.
Film reporters giving farewell
lunch to Carlo Bavetta.
Jose Siiulnquel engaged by Sasha
Gultry for 'Pasteur' film.
Jean Drevllle dropping plan to
make film of 'La Garconne.'
Escholiers troupe playing Tvan
Noe'8 'Woman Cut in Pieces.'
New nitery named 'Mont Peleo,'
after' mountain in Martinque.
Dick de Rochemont to Switzer-
land, also, but not Just for Easter.
Harry Leastm's son George, 12,
undergoing appendicitis operation.
Metro's Madelein Cinema return-
ing to grind for Eastern holiday ses-
sions.
Touring Francis Mangan girls
making Marseilles after Nice. Then
Paris.
'Ruggles of Red Gap' (Par) getting
off to a good start at the Lord
Byron.
Club du Fauborg giving a banquet
for Jacques Feyder and Francoise
Rosay.
Marcel Pagnol to make a picture
with Marseilles high school boys as
actors.
Jean Pierre Aumont back in cast
of Noel Coward play at Nouvelle
Comedlo.
Local show biz giving farewell
party to Andre Bose after SO years
on stage.
Georges Creraieux forming French
road company for South America,
to sail In June.
Paul Le Flem proposing reduction
in number of symphony conoerts, to
increase grosses.
Gaby Morlay booked by Rene De-
brenne for tour all over Europe, be-
ginning October.
Maurice Lehmann to change
shows weekly at Porte Saint Martin
in May and June.
Pierre Richard WiUm signed to
work in French version of 'Stradl-
varlus' film at Berlin.
Denys Amlel's 'Woman in Flower'
to open next season at Varletes, with
Valentine Tessier in lead.
Henry Duvernols' 'Rouge' to re-
main in St. Georges until end of
season and to reopen in fall.
Guy Dorian, original Topaze, to
take same role in revival of the
Pagnol play at the Varletes.
M. Prlolet. singer, losing $3,000
libel suit against Louis Leon-Martin,
critic who didn't like his work.
King Gustav of Sweden seeing
French version of Noel Coward's
'Private Lives' at Theatre Michel.
Ministers Flandln and Laval at-
tending Comedle Francalse show In
Milan after conferring on Germany.
Alice Dufresnc to play lead in
'Crossfire' by Albert Jean, which will
open next season at Theatre Mont-
parnasse.
Janlne Crispin to Brussels to play
lead in 'Surprise Party,' by Mmc.
Van Raalte Wessel, at Theatre
Royal du Pare,
Raymond. Lusslez and G. Lourau
going to Berlin for the convention,
Al.so representatives of French film
press association.
Duparcq do Walleyne, film sales-
man for UFA In Paris, getting
French military medal for v.'fir
heroi.>?m. Already had Croix do
Guerre.
Rome Express accommodation-s
too pmall to take .entire Comedie
Francalse troupe of '62 from Paris
for an Italian tour, so half golnp
on other train.
Berlin
Theatres folding for summer.
Pola Negri finished 'Mazurka' pic.
'Die Elf Teufel' bought by Mi-
nerva,
'Der Mutlge Seefahrer* sold to
Europa.
FJta Benkhoff drew Andria part in
'Amphitryon.'
Fred Lyssa producing kiddy shorts
for Panorama.
Leopoldlne Konstantln gone in for
pooch breeding.
Jan Kiepura wound up 'Ich Llebe
alle Frauen' for UFA.
'Der Daemon des Himalaya' shows
best scenic shots of year.
Cine-Alllanz signed Martha Eg-
grerth for lead In 'Casta Diva.'
Adele Sandrock leads Bavorla's
'Der Kampf mit dem Drachen,'
Martha Eggerth finishing 'Die
Blonde Carmen,' with Leo Slezak,
Ufa took 'Der Ehestreik' with
Trude Marlen, Paul Rlchter and
cast, south for exterior shots.
Gustaf Gruendgens playing King
Charles VIII in UFA'S 'Das Maed-
chen Johanna' ('Joan of Arc').
Gustav Froehlich and Rose Strad-
ner finished 'Karnevalsnacht' for
NDLS.
Paul Hoerbiger, Maria Andergast,
Serda, Sabo and Slma, leading in
'Die Endstation.'
Anny Ondra, Moxie Schmellng's
missus, and Wolf Albach-Retty well
along with 'Grossrelnemachen,' new
film.
UFA has Karl Ludwlg Dlehl, Sby-
Ule Schmltz, Mabel Chlltern, Werner
Scharf and Georg Alexander doing
'Ide'alen Gatten.'
Despite forced ballyhoo in Ger-
many's entire press, 'Triumph des
Wlllens,' shot at last party congress
at Nuernberg, faded dismally.
'Mach Mich Gluechllch,' with Else
Elster, Ursula Grabley, Albert Lle-
ven, Paulsen, Sandrock and others,
shooting in French and German ver-
sions.
Carl Froehllch'a cooperative film,
'Laerm um Weldemann' released
through Europe, and well received
Victor de Kowa, fiUen Frank, Ur-
sula Grabley and Guenther BaUler
have leads.
London
Dick Henry due her* •arly In
June.
Robert Milton cabling Bostock for
a theatre.
Herbert Grifflth to oonduct 'Danc-
ing City* for Stoll.
Dava Bader plugging Larry Adler
as film poBslblUtjr.
Fletcher Allen oompleted new
piece. Time Stood Still.'
Beverly Nichols contemplating a
revue skit 'Up the Garden Path.'
Desmond Carter approached to.
adapt a new muslcyil by Kurt Weill.
Arthur Dent getting all ready for
his New York trip. Won't be long
now.
Morris Goodman. Mascot Films
head, here looking for a representa-
tive.
Julius Hagen signed Judy Gunn
for pictures on a three year con-
tract.
Jack Hylton clearing $6,000 per
week as his rake-off on the Palla-
dium show.
Edward Duesberg, Boala theatre,
Berlin, booker, due here May 8 on
talent hunt.
Jack Hylton haa 12 postponed
dates, wltli managements yelling for
fulfillments.
Frederick Lonsdale spending
Easter holidays in Witherslack,
North of England.
Harry Hall, Blackpool's enter-
tainment chief, back from his world
tour fully recovered.
Alexander Korda to produce film
version of Mary Borden's latest
novel, 'King of the Jews.'
Edward Stirling wants Enpllsh
touring rights of 'The Light That
Failed' and 'Dear Brutus.'
Julius Hagen paying tl,125 for a
three-page film scenario script, con-
sidered very big money here.
Maurice Kinder, Belgian film
agent, here to negotiate some conti-
nental films for Gaumont-Brltlsh.
Charles Kunz booked for Para-
mount minus his orchestra. Will
do a solo in Earl St, John flash.
Buddy Rogers due here for an-
other film for British International.
Diamond Brothers will also be in It,
Ralph Ince under one year's con-
tract as supervising director for
Warner Brothers Teddington ,slvi-
dlo,
Paul Robeson rehearsing In
'.Stevedore' at the Embassy theatrf,
for a tr.vont, v,-lth West-End to fol-
low.
Billy and Beverly Bemls getting
plenly of publicity with ether dates
and pf.'rsonal appearances durint
'Colle^'e Rhythm' (Par) run.
Newly formed Co-Optlmlats open
Bt the Palace In Mar. Include Nel-
son Keys, Davy Buriiaby, Vera Len-
nox, Albert Burden, Olive Grove.
Evelyn Laye and Francis Lederer
may play leads in C. B. Cochran's
forthcoming production of 'Dalli-
ance,' with score by Oscar Straus.
'Justice,' first of Leon M. Lion's
Galsworthy season at the Playhouse
earned considerable praise for por-
trayal by Stephen Haggard of the
leading role.
Paramount asking lor permis-
sion to stage vaudeville flash at Its
Manchester house on Good Friday,
but no permission granted two days
before the date.
Joe Coyne walking out of the Lee
Ephraim show, 'Tol C'est Mol'
("You're Me,') after several days'
rehearsal. Says he Is through with
show business.
'There Go All of Us' (which
opened at Duke of York's under
title 'For the Defense") closed at
Piccadilly theatre, April 13 after
seven weeks all told.
Two of Wainwrights theatres, in
Hitchln and Hertford, ndw booked
by Sidney Bernstein, with K. R. S.
objecting, claiming it Is Just another
booking arrangement.
Frances Day leaving cast of 'Jill
Darling" to do a picture for Gau-
mont-Brltlsh, with whom she is un-
der contract. Picture will star Jack
Hulbert, also directing.
First play on the personality of
Dickens comes from the pen of C. F.
Carr and E. A. Mitchell, titled
'Charles Dickens.' Will be produced
in May .at Southampton.
Lilian Baylls, English Ballet to
tour the provinces under the direc-
tion of Windmill management, and
will star Markova who, despite her
Russian monicker, is English.
General Kentish and Paul Eng-
land chaperoning Leroy Prlnz's
'Hollywood Beauties' at the opening
of 'Cocoa Nut Grove,' latest bottle
party nitery in Regent Street.
Shanghai
By Cal 8. Hirsh
Peking German Drama Club
stages ancient Chinese shows in
Shanghai.
British film market here deplora-
ble In spite of majority British for-
eign population.
First Chinese mass wedding com-
ing soon — 26 of B9 prospective brides
are ex-taxl dancers.
Carter the Great, big act with
Chinese, opened at Carlton theatre,
Evelyn Maxwell supporting.
Verna Gordon, from New York, Is
a favorite at the Cathay. Probabili-
ty contract will be extended through
summer months.
Royal Ballnese expected April
10 for long stay, before going to
America, via Japan; 42 persons
headed by Princess Dewl Maya,
H. S. Dunn taking over Far East
Warner Bros, territory with office
in Shanghai. Ralph BInns, former
China manager, going to Australia.
Chinese press raving over fact
that Mel Lan-fang and Butterfly
Wu expect 600,000 Moscowltes to see
them in Chinese drama. Sold out
ten days In advance, according to
report here.
Dixie Frances Fox at Mont
Berg's Little Club, while Wayne
and Carruthers giving ultra modern
terpsichore exposition. Marty Sands
and Mildred Dawn sing, chuckle,
and dance here.
Madrid
Ruth Chatterton due.
Manuel Tuvur, carluuiilslj de&u.
Casablanca shuttered during Lent,
Ricardo Villa, municipal band
leader; dead,
Carlos Arnlches out of hosp after
an operation.
New Madrid bullring a huge
financial eocko.
Jose Gonzales Marin, declalmcr,
under the knife.
Miss N. Warner Hookn, British
novelist, In Palma.
Luis Quintanllla out of Jail after
six months as a political ilrisoner.
Eerta Slngcrman off to Portugal
on her way back to .South America,
Palma Post, Mallorca's only Eng-
lish dally, going we';l<ly: Times too
tough.
Roinea thnatre, addicli'd to musi-
cal shows, getting too old, so it'll be
razed.
Gong, nitery, now doing 16-cylln-
der biz, LoLh of acts and no couvert
helijinp.
Madrid-I'arls theatre, newest film
showrase, opening soon with
'Dames' (WB).
Tina Seg, warbler, and Maria Vic-
toria and Maria Antlner, dancers, at
the Hollywood.
Juan OlmcdlUa, dramatic critic,
lianqucicd on twenty-flfth annlvor;;
s.ory ns a newspnperm.Tn, ''
.Sidney IToren (Fox) and Jack
Hdelsteln CMOM) In from Barcelona
on their renpftctlvc business beats.
Aznares '.Sisters, Torres Sisters,
Elvira Coppella and Hella and
■Eddie, all hoofem, drawing at the
r.ldo, nitery.
Hollywood
Sam Wood back at Metro.
Lee Tracy east to talk plays.
Harold Hopper In from the East.
Joe Morrison east for personals.
Alan Mowbray made a hole in
one.
Seymour Felix no like black spi-
ders.
Feg Murray back from
City.
Wally Ford's missus out of the
hosp.
Ted
crew.
Banks Winter left Glendale rest-
home.
Paula Stone skeet shooting with
her dad.
Hugh Herbert back from eastern
p.a. tour.
Peggy Fears sued for $87 carpet-
layinjr bill.
Ii-ene Dunne back from her east*
ern Junket.
Trem Carr going for a new golf-
ing layout.
Charlie Skouras back from a
Frisco trip.
Ruth Durell out and around after
a minor op.
Jimmy Gleason going In for cabi-
net making.
Harry English may reopen NVA
offices here.
Laird Doyle has gone for an es-
tate, lio less.
Grace Moore tossed a shindy for
Mary Garden.
E. H. Griffith off for Laguna to
shake the flu.
. Bob Slsk fiew east with a print of
'The Informer.'
Bob Harris out to his gold mine
for a few days.
Irving Cummlngs having a spec-
ial plane built.
Metro golfers drilling for the.
June tournament.
Irving Pichel made his schedule
on 'She' look silly.
Marlon Spltzer up and about after
an appendicitis op.
Migration from Palm Springs to
Mallbu has started.
Morris Small admits he got home-
sick for Hollywood.
At Bowman quits as director and
member of the ITO.
Jack Donohue's schnozzle was
carved under ether.
Karen Hale's vertebrae will be
knitted in six weeks.
Colin Cllve's pooches cleaned up
at the Ventura show.
Gall Patrick to Memphis as queen
of the cotton festival.
F-WC home office gang has taken
up horse-shoe pitching.
Dewey Robinson Joined Marx
Bros, story tryout tour.
Sam Katzman threatens to set up
an indie producing unit.
George Murphy and Columbia got
together on a new deal.
Gene Austin and his head man,
Bob Kerr, back in town.
Harry Chotlner fully recovered
from recent oppendicltls op.
Top honors in Pasadena bulldog
show to Fred Steele's Buster.
Tom Connors came in, looked
around and went back to N. Y.
Wera Engels personalled at the
San Francisco Shrine banquet.
Eddie Small will make a film
glorying a woman tennis champ,
BBB back In his celeb-baltinc
routine at' the Club New Yorker,
Metro's 'Mala* company will be
in the South Seas another month.
John HammlU fishing In the Pa-
cific and catching a good sunburn.
Mack Gray back from the east
and spouting the glories of Cal.
Harry Hartman putting in stage
shows at his Orpheum In San Diego.
Lionel Hampton's Cotton club re-
vue into the Paramount for a week.
Arthur Vinton back to Broadway
this summer after three years In
pix.
Ralph Ravenscroft p.a.'lng Harry
She, iijan plx and Prudential litu^
dlos.
Max Verschlelser returns to New
York after vacashing with his son,
Ben.
Lou Halper back from a .Iooksee
of Warner houses In Pacific north-
west.
Margaret Sullavan and William
Wyler in from European honey-
moon.
WillLim H. Turner, vet character
player, seriously 111 with blood poi-
soning.
Dave Howard"s yacht Is the offi-
cial mother ship for Coast sailboat
racing.
Betto Davis under the weather
from after effects of wisdom tooth
yanking.
Abe Schlrmer, music pub, flew
back to New York with Mayor La-
Guard la.
H.'irry Brand will vacash at Pana.
ma and perhaps buy himself a new
skimmer.
Mike Rosenberg visited Brawley
to check up on remodeling his the-
atre there.
Jack Moffitt here and gone after
north and southing Do MUle't
"Crusades,"
Barnett Rubensicfn and Bob Ruby,,.,
dad and brother of Harry, here for'
month's visit.
M.-ijor John Zanft back to his
agency bl^ from N. Y. trip on First
Division dicker.
Cameraman Charles Boyle to Ma-
(Conlinued on page E4)
r
64
VARIETY
Wednesdaj, May 1, 1935
Fox-Met Cash Bids
(Continued from page 7)
Balary at $60,000 annually. That's
approximately half of the Skouras-
Ilandforce pay combined.
Judge Julian Mack who la sitting
on this case, now around three
years, suggests that maybe his
patience Is coming to an end. But,
he says things with his usual smile.
However, he Indicates, he does not
contemplate approving or disap-
proving any plan at the conclusion
of the present hearings but to ad-
journ. Also, he Intends to make
suggestions on formulating any plan
and altogether Indicates the situa-
tion Is still wide open.
For a beginner,. Judge Mack sug-
gests a sinking fund which will
amortize the bonds and limit pay-
ment of stock dividends until such
bond amortization shall be had,
during the whole lifetime of the
bond issue. Judge Mack makes some
remark about guarding against
milking the new company.
To Greenfield, among the many
witnesses called, there is no fear of
any product shortage for Fox Met.
Everybody else In the picture, with
Fabian also excepted, fears such a
possibility in cose a deal is not
made, to Include Skouras and Rand-
force, who hold the Fox Film fran-
chise for Fox Met in their respective
own companies.
Swope on 'PIctuce Famine'
Herbert Bayard Swope, for In-
stance, previously \ testifying men-
tions such a possible thng as a
'picture famine.' Nathan Burkan
brings up the phrase, 'the right to
buy,' but Greenfield says that's all
ballyhoo about film franchises being
so valuable as suggested by some,
Fabian, however, brings home a
point which all are seeking. This Is
that Paramount and Warners have
Indicated to him that the Fox Met
theatres can get all the product
necessary regardless who operates
the circuit.
Fabian, on resurnlng the stand,
testified that the Warner and the
Paramount franchises held by KAO
expire this year.
Fabian alternated with Albert M.
Greenfield on the stand. Bankers
Securities Corp., of which Green-
field is president, is putting up
1650,000 for the Fabian plan.
Greenfield makes a cool witness.
The Philadelphia realtor makes It
clear that so far as he or Bankers
Securities are concerned they are
ready to make a deal forthwith with
Fabian.
Kresel digs Into Greenfield's fi-
nancial resources. He proves that
Greenfield has held stock In banks
which are defunct.
'Was Greenfield an officer of any
of these defunct banks?' The an-
swer Is, 'No.' Greenfield takes this
opportunity to state he has held
stock In many banks.
In the midst of such an examina-
tion, Greenfield plops a check before
the court. Kresel takes it up. The
check is for $100,000. Greenfield ex-
plains that he came prepared and
to prove his earnestness to the court
of his position in this matter, there
Is this check. He offers it as 'earn-
est' money, to be retained by the
court or the committee; if he makes
a deal this Is to be applied to the
whole matter.
Kresel 'looks at the check to re-
mark that it's drawn on the Bank-
ers Securities Corp., to the order of
Albert M. Greenfield.
'Yes,' says Greenfield, 'and If you
will 'give the check back to me, I'll
endorse it.'
Fox's Interest
Kresel reads from a statement of
the condition of Bankers Securities
showing It has millions In assets.
Under examination by Schenck's
counsel, Greenfield reveals that he
and William Fox are the voting
trusces of the B. S. C. He says he
talked with William Fox some tlnie
ago to ask W. F.'s opinion about the
Fox Met circuit, but other than this
William Fox has no connection
with the Fabian offer.
Fabian, cn the stand, says he Is
ready to put up' $250,000 working
capital for the new Fox Met, under
his plan, even If this will make the
cash outlay to be move than $1,-
000,000.
Attorney William Balnton, of
Beekman, Boguo & Clark, counsel
to the noteholders' committee, also
examines Greenfield and Fabian
During such examination, Fabian
points out he is ready to submit a
plan to the committee, with such
modifications as may have been
suggested at these hearings.
Attorney Nathan Burkan ques
tlons Greenfield principally as to
Greenfield's testimony given previ-
ously on the value of film fran
chlses. Burkan, who Is an accepted
legal authority on film matters, asks
Greenfield whether he has heard of
the NRA Code hearings and the
phrase, 'the right to buy.' Oviously
Burkan wants to prove that film
franchises are valuable to a cir-
cuit, contrary to what Greenfield
may have testified,
A'. C, Blumentheil finally made
an official bow in the hearings, first
Identified as a broker in this situ-
ation for Schenck. Later, at the
request of Attorney Archibald
Palmer, Blumey arose In open court
and promised not to sue the new
Fox Met for any fees arising out
of any connection which Blumey
may have with the current situa-
tion. Previously, Milton Welsman
testified that Blumey must look to
Schenck for his fees altogether, as
per advance understanding of the
parties.
Welsman himself made a rather
halting witness, at times, while he
was on the stand, a second time
during the current proceedings.
The receiver of Fox Theatres had
to answer for alleged statements
made outside of the courtroom
about Fabian's connection with the
Paramount and the Fox theatres.
In Brooklyn. These statements re-
late to Fabian's operation of the
Par and Fox. Welsman is sup-
posed to have stated that Fabian's
purchase of the Brooklyn Para-
mount building from Allied Own-
era is under investigation by the
Sabath Congressional Committee.
Welsman, on the stand, says some-
body told him this. Also, Wels-
man is supposed to have stated on
the outside that Fabian Is about to
lose the lease on the Fox Brooklyn.
Welsman testified also that he
had stated something on. the outside
about reorganization, to be tried
soon, of the Fox, Detroit; the Fox,
St, Louis; and a theatre In San
Francisco.
Previously William Greve testified
that Welsman threatened to bust
up the downtown noteholders' com-
mittee.
Halsey, Stuart is concerned in
the theatres mentioned as well as
Fox Theatres, as is also Fanchon
& Marco, RKO and Fabian. RKO
has an operating Interest In the
Fox, Detroit, while Fanchon &
Marco operates the Fox, St. Louis.
New Theatre Chain?
There Is no intimation by Wels-
hman, or anybody else that the con-
templated reorganization of the
Fox de luxers, in which Fox The-
atres may be concerned, has any
connection with the union of in-
terests between Fox Theatres and
Schenck, on the Fox Met • matter.
Weisman's testimony offers the
trade room for wide ' conjecture on
the' possibility of a new key city
chain in the offing. Every company
In the business might be concerned
on such a score.
The severity with which Kresel
Is pursuing his examination of the
situation, observation indicates,
could lead to a serious shakeup of
the entire situation. Including even
the Schenck-Welsman phases. Also,
the entire industry could become
Involved directly or Indirectly. Al-
ready, KAO, Paramount, Warners
and Loew are mentioned - In some
connection In the situation.
Fabian, on the stand, recounted
his conversations with Paramount
and Warners. This brought Morton
Bogue, ol couns3l to the downtown
noteholders' committee, to his feet.
Bogue is counsel also to the bank
creditors of Paramount.
The Fox Met reorganization pic-
ture is completely turned about by
Fabian's testimony. Fabian says
ho talked to George J. Schaefer, of
Paramount, and to Herman Starr,
of Warners.
Warners would like participation
In the reorganization of Fox Met,
maybe 50%, or at least so far as
the 18 Fox Met houses in New Jer-
sey are concerned. Paramount,
through associates, might make a
cash bid for Fox Met, Fabian says,
he was told by Schaefer.
Besides, Fabian testified, both
Warners and Paramount have Indi-
cated they would provide product
for the Fox Met group. Fabian says
Starr told him that Blumenthal
promised Warners' participation in
the Schenck-Welsman plan. As the
session ended, Blumey was heard
asking counsel to subpoena Schae-
fer. Schaefer may testify today
(Wed).
The Paramount-Loew metropoli-
tan New York agreement expires in
a year and a half.
A possible bid from Paramount
Is held certain to arouse stiff op-
position from Loew. On the other
hand Paramount's contemplations
may serve to Iron any existing con-
troversies between Par and Loew,
not only as concerns their busi-
nesses In metropolitan New York,
but also as concerns Chicago,
Fabian named the Atlas Corp., A.
H. Fortlngton, and Attorney Edwin
Welsl, counsel to Atlas, and other
banking interests in Paramount.
Fortlngton Is of the Royal (British)
Indemnity Insurance Co. interests
and both Fortlngton and Atlas are
heavy owners- of Paramount secur-
ities. Fortlngton is also a member
of the new Par board.
H. 'B. Swope, when on the stand,
was asked whether KAO isn't bluff-
ing in the situation about making
a bid for Fox Met. The KAO chair-
man replies he has known men who
have been more easy to bluft than
Joe Schenck. Schenck, Swope In-
dicates, is the last man he would
want to bluff. All this time Schenck
is sitting in the rear of the room,
between Blumey- and William Rhine-
lander Stewart. When Swope fin-
ishes, Schenck departs with Blumey.
Swope had Just finished endorsing
Schenck's value in the Fox Met sit-
uation.
Kao Interest
WILLIAM H. BRENNAN
William H, Brennan, 72* general
manager of the Boston Symphony
orchestra, died at his home in Ja-
maica Plain, a Boston suburb,
April 25. Gastric ulcers were thq
direct cause of his death.
His first musical association was
as manager of the Buffalo Music
Hall. Later he managed the tours
of Melba, Sembrlch, Schumann-
Helnk, Krelsler and Paderewskl. He
Joined Charles A. Ellis In 1903 and
in 1908 replaced the latter as man-
ager of the orchestra.
Swope tells about his first Inkling
that Fox Met control may change.
He was on the Coast and he takes
steps to find out what may hap-
pen, especially how such a thing
may affect KAO's position In greater
New York.
The chairman of the board of
KAO says he received assurances
that Loew is not mixed up In the
Welsman- Schenck offer and also
that KAO will be protected In the
situation.
This 'kind of answer routs the at-
torneys who have been trying to
point a collusive finger at the KAO-
Schenck understanding, on the al-
leged grounds that such an agree-
ment stifles KAO's Intentions to
bid for control of Fox Met,
Swope, In his testimony, explains'
how the KAO maneuvers In the
Fox Met situation are entirely pro
tectlve moves; and that it Is his
opinion that Fox Met is the neces-
sary and logical affiliate of KAO.
This Is among the most Impressive
utterances made at the hearings.
Syrope also says that KAO by its
own Invitation, has held conversa
tlons witj) four or five parties re
gardlng Fox Met. Since Swope says
four or five parties figured in these
conversations, this group may have
included such interests as Par, War-
ners, besides B. S. Moss and Fabian
Fabian himself on the stand, after
Swope, revealed that his own asso
dates in a plan contemplated by
him for reorganization of Fox Met
were Albert M. Greenfield ■ and the
Bankers Securities Corp., both of
Philadelphia.
Of the $1,000,000 cash to be put up
under the Fabian plan, Greenfield
and Bankers Securities would put
up $650,000. The 'Fabian share Is
$350,000. Fabian would get 75% of
the new Fox Met stock and Bank'
ers Securities, of which Greenfield
Is chairman, would get the remain
Ing 25% of the stock. The $660,000
put up by Bankers Securities would
be in the nature of a loan which
would be repaid out of stock dlvl
dends. This- $1,000,000 would serve
to pay Fox Met noteholders 20% In
cash, which is fractionally higher
than the cash part offered under the
Schenck-Weisman plan which is
pending. Also, the Fabian plan of
fers an additional 80% In 15-year
4% notes.
Fabian's counsel was unsuccessful
in getting the court's permission to
circulate his plan among the note
holders, at the present time. The
noteholders' committee objected on
the ground that the committee has
not as group, officially, endorsed any
plan.
Chatter
(Continued from page 63)
nlla on a year's contract with Phil-
ippine Film Co,
Kay Dalley of Frjsco spent sev
eral days here talking vaude acts
with Bert Levey.
J. J. Sullivan heads east middle
of May on annual film buying ex
pedltlon for F-WC.
Ike St. Johns found his voice after
It had been missing for two weeks
due to an infection.
Bill Maybury sitting in on Max
Arnow's Job while the latter Is
scouting New York.
Jack Curley, N. Y, sports promo
ter, hero for huddles with Lou Daro,
grunt and groan tycoon.
Ben Berlnsteln and Harry Vinnl
cof back from code authority hear
Ings on the L. A. z-c sked.
Mary Gargan's , English bull
copped silver trophy, teapot and two
ribbons at Pasadena dog show.
Marianne Edwards, four-year-old
moll of - Roach's Our Gang, gets $50
OBITUARIES
CHARLES DREW
Charles Drew, circus hoofer for
almost half a century, died In a
hospital In Bellaire, O., April 22,
after being fatally injured when a
carnival truck he was driving ran
wild on a hill and crashed Into a
stone wall. -The body was returned
to Louisville, Ky., his home, for
burial.
JAMES E. CARLTON
James E. 'Bucky' Carleton, 46,
former burlesque comedian and of
the vaudeville act of Beasley and
Carleton, died In Bralntree, Mass., of
heart disease. He Is survived by his
widow. Marguerite (Rita) Hubbell,
also of the stage.
A member of the A, E. P., he was
burled with military honors by the
local Legion post.
BERNARD DOURAS
Judge Bernard Douras, 82, one-
time New York political figure and
father of Marlon Davles, died Fri-
day (26) In Beverly Hills after a
brief illness.
Deceased retired from the New
York bench four years ago, going
to the Coast, where he rseumed his
law practice.
Three other daughters survive.
HELEN GLASON
Mrs. Helen Glason, 31, divorced
wife of Billy Glason, died In Chicago
on April 25. They had been di-
vorced about two years. Mrs. Gla-
son had been a performer also, and
as Helen Storey, had worked with
and was rnarrled to Sailor Bill
Dooley, her first husband.
Mother and daughter survive.
Burial in Chicago.
ALMA SCHRADER
Alma Schradcr, 17, dancer, known
on the stage as Arlene Lee ,was
asphyxiated April 23 In a resort cot-
tage at VlUanova, St. Marys, O.,
when she was overcome while tak-
ing a shower In a bathroom warmed
by a gus heater.
She was a native of St. Louis.
ALFRED J. BUSBY
Alfred J. Busby, 67, retired the-
atre manager and former head of
the Busby Advertising Co., Water-
loo, Ia„ died April 21. He had man-
aged theatres In Waterloo, Mar-
shalltown and Dubuque, Iowa, for
20 years.
S;irvlved by his wife.
JERRY FRANCIS MEYERS
Jerry Francis Meyers, 21, of New
York, died In a Syracuse hospital
April 29 following a stroke Easter
Sunday. He was with Johnny Kaye
and his 'Boys Will Be Girls' revue
at the- Band Bpx there.
Had previously done his female
impersonation at the Club Rlchman
and Nut club In New York and at
the State Casino, Atlantic City.
RALPH GALLET
Ralph Gallet, 45, Chicago nlt»
club operator, killed In auto acci-
dent In Chicago on April 23, Waa
returning from site of new road-
house.
Burial In Chicago. (Further de-
tals In news columns).
TOMMY LORNE
Tommy Lome, 44, Scottish come-
dian, died In Edinburgh nursinff
lome, April 16, following pneumonia.
For many years a leading comic,
Lorne appeared in his twentieth
pantomime last Christmas.
CLARKE VAN BENTHUYSEN
Clarke Van Benthuysen, 55, head
of publicity service, died April 25 in
Los Angeles of a heart attack.
Widow and stepson survive.
J. GORDON RUSSELL
J. Gordon Russell, 62, who ap-
peared with William S. Hart In
western films, died of a heart at-
tack April 21 in Los Angeles.
RICHARD C. TRAVERS
Richard C. Travers, 60, former
film actor, died April 20 in the Fort
Arthur Military hospital at San
Pedro, Cal., of pneumonia.
Mother, 68, of Douglas Dum-
brlUe, film actor, died April 20 la
Los Angeles,
Brother of Jack Born of Bora
and Lawrenca died In Grand Haven,
Mich,, on April 21 of heart attack.
per week to start, under court sanc-
tion.
Doris Nolan, Fox contractee, and
the studio agreed on a settlement of
her contract. Miss Nolan left for
New York last Wednesday (24).
C. Aubrey Smith finished up his
part In .'China Seas' at Metro de-
spite numerous head stitches after
auto crash en route home from
cricketing.
A number of dance Instructors
throughout the country are adver-
tising they taught Fred Astalre to
hoof. He says he taught himself
and has been his own Instructor
since he was six years old.
Wallace Beery notified he is now
a lieutenant-colonel on the staff of
Governor Allred of Texas. Actor
figures it's better than one of those
full - fledged Kentucky - colonelcies
because there's not so many of
them.
Clarence Brown's Insistence ^ on
the real McCoy in the matter of
choice viands for the banquet scene
In 'Anna Karenlna' set Metro back
an additional $2,500 on the film's
budget Brown ' turned the mob
loose on the vlttles after the scene
was shot.
Newly organized Fox West Coast
home o ce social club has elected
officers for the first year: President,
George Topper; v.p., Tom Page; sec-
retary, Ann Friedlund; treasurer,
M. Michaelson; board, Keith John-
son, W. H. Johnston, Andy Krapp-
man, Ruth Jackson, Margaret Mc-
Glnnla,
Palm Springs
Howard Hughes back in his new
Sikorsky.
Welcome Lewis here and forget-
ting radio.
Fred Datlg and son getting the
sun treatment,
Clark Gable, Robert Montgomery,
George Brent and Lewis Stone
failed to place In the skeet shoot
tourney.
Joan Crawford threw a party at
the Dolls House,
George Hearst flew down a party
In his new Vultee.
Frank Morgan and Roscoe Karn»
are drug store comics.
Shutters are beginning to appear
in windows all over town.
Cary Grant went two rounds with
'Rich' Lynch. No decision.
Dolores Del Rio with her champ
pet bull in evidence everywhere.
Howard Strlckllng, Frank and
Vic Orsatti here with L. B; Mayer.
Ronald Colman breezing around
in his roadster with the top down.
Lyda Robertl and her pal, Clara
SInung, both got plenty sun burned.
Paul Lukas and Charles Butter-
worth bought homesltes last week.
Mrs. Guy Lombardo and Mrs.
Victor Lombardo departing for New
York.
Dunes taking rap for selling
liquor after 2 p.m. closing hour.
State law,
•The Charles Butterworths and
Victor Varconis on their seasonal
farewell visit.
The Spencer Kelloggs off for New
York. Same for most of the east-
ern socialites.
Corinne Griffith managed to take
three swimming lessons during her
four-day stay.
Norma Shearer and Irving Thal-
b£rg at the Desert Inn. Ditto the
Harold Lloyds.
Dutch Smith, El Mirador swim-
ming Instructor, off to Germany to
coach the German Olympic diving
team.
Feeling that neon lights detract
from the natural beauty of the vil-
lage, locals win vote on banning
them.
Marshall Duffield and the wife.
Dorothy Lee, here for three days
Marsh has lost t)iat AU-Amcrican
figure.
GntL AEEIAIIST DIES
St. Louis, April 30.
Aerletta Cornwell, 28, was killed
here today (Tues.) as the mouth
strap broke during her Iron Jaw
act. She fell 40 feet. Slip came
at the end of the act as she was
being lowered.
Indoor circus was jriven
benefit of the police fund.
Wednesday, May 1, 1935
¥ D O O R §
VARIETY
55
FAIRS COPY CHI EXPO
A.C. Gives Permit
To H-W Show, First
In Three Seasons
Atlantic City, April 3.
For the first time In three years
the Atlantic City Commission has
granted a permit for an engage-
ment of the Hagenbeck-Wallace
show at the shore resort. Frank
Hubin, a veteran showman, Is
credited with having made the plea
which broke down the barriers
■which for three seaisoijs have pre-
vented the showing of any large
tent organization at the amusement
center. License will cost $350 per
day.
Negotiations are now on for the
tjse .of the old Pennsylvania railroad
station site. In the heart of the
city, which would permit the show
to unload practically ringside.
All applications from traveling
shows have been refused in the
-past on the grounds their appear-
ance would be inimical to the piers
and other show places. Local po-
litical conditions appear to have
brought about the change of heart.
BARNETT'S SLOW START
Fairmont, W. Va., April 30.
Barnett Brothers, first show in
West Virginia for three seasons, did
only fair business but this is
charged up against the weather. But
with better weather at Clarksburg
April 18 and Grafton April 19 busi-
ness did not pick up as It should.
Grafton on a nice spring day of this
year gave the snow small business
while last year the outfit had big
take with snow falling. This, too,
when the government is .' uilding a
dig dam near Grafton and the city
is on a boom. The show did a fair
business here.
One side of the reserved seats was
not opened either afternoon or
night.
Harry Carey, just then remem-
bered for the picture, 'Trader Horn,'
was featured with the circus when
here last season. It is possible that
a picture star will be added to the
show later this season.
Mrs. John Ringling Says
Husband Broke Agreement
Next step in the legal battle be-
tween John Ringling and his wife,
Emily, is dated for New York Su-
preme Court May 6. Mrs. Ringling
has applied for the abrogation of an
agreement whereby she agreed to
forego her dower rights and extend
for four years a note for $50,000 on
a loan she made to Ringling. ...
The agreement and extension
were made with the proviso that
Ringling withdraw an action for di-
vorce. Mrs. Ringling avers that,
although that was done, Ringling
again filed divorce proceedings
•which are pending at Sarasota, Fla.
BARNETT BROS.
Fairmont, W. Va., April 30.
Barnett Brothers circus for 1935
gives a creditable performance for
a motorized show of its size and
when realized that there is natur.ally
a limited supply of talent with a
email show the program presented
exhibits remarkable showmanship.
The doubling of acts and the com
bination of acts at times conveys
the impression fully twice as
many cast are carried. The Cast-
ing Lesters, the Rogers Sisters
wire act, and Knight troupe, and
the 'Pinky' HoUis riding number
are especially clever while the
three performing elephants, the
LaVlnes perch act, Capt. Roy
Ho'.VEc's horses, and the Lakes
double trapeze act, are standard
numbers for a show of this size
The menage number, the trapeze
display, Ed Raymond and his coterie
of clowns and the Arab act in which
most of the male acrobats of the
show appear round out a well bal-
anced program. Jean Evans is the
singer in the spectacle which fol-
lows the grand entry. Thei'e is an
11-piece band which makes better
music than could be expected of an
organization of limited members.
Bill Moore is fixer with the show
CIRCUS NOTES
Frank Cook has returned to the
Ringling outfit as legal adjuster
after opening the Hagenbeck-Wal
lace show in Chicago. Ralph Claus
sen, who was fixer for the H-W
trick, has succeeded Cook with that
show.
Floyd Hill, of the Walter Gulce
bar act, recovering from plural
pneumonia.
Amerlka Olvera, aerlalist, who
fell and fractured both arms and
nose early in the date, Is out of the
hospital.
Motorized Outfit Off to Poor Busi-
ness in Early Stands
S[[K WORLD'S
F
Villages and Peep Shows
Readied for Fall Festivals
— Commercial Sponsors
Sit Up for Fairs After Chi
Experience
CIRCUS ACTS OUT
Chi H-W Shakeup
Chicago, April 30.
Frank Cook scrammed out of the
Hagenbeck - Wallace outfit and
flipped to New York with pretty
reliable reports that he's out of the
Ringling organization entirely after
more than 25 years with that out-
fit.
Being replaced here as key man
by Ralph Clausen who's been an
adjuster wltli the Ringling organi-
zation for years.
TwQ B'ham Carnies
Birmingham, April 30.
Rubin & Cherry Exposition, carnle
wintering in Montgomery opened at
Legion Field here Monday (29) for a
week's stand. They came here from
Montgomery, where they had a
week's stand after opening the sea-
son there.
Royal Palm Shows, another car-
nle, has. been around town. since the
first of April, playing local lots. Ap-
parently business has been pretty
good or the show would have left
town.
Mostly Stock
Syracuse; N. Y., April 30.
Free acts at the 1935 New York
State Fair here will run mostly to
animals. List as announced by DI.
rector J. Dan Ackerman Includes
Dr. Bernard's elephants. Carver's
diving horses, Alf Loyal's trick
dogs. In addition, the Bob Eugene
troupe, aerlallsts, has been signed.
Change in direction makes Capt.
John M. Keeley of the State Police
head of tlie State Fair horse show.
NOTES
Beta Schafer'a ork into the Wil-
.-ihire Bowl, Los Angeles nitery.
Cole Bros., Hagenheck Shows Off to
Big Chi Start; Total Above 105G
Bobby Sanford opens his Show-
boat Revue on one of the Hudson
River Day Line ships, moored off
lower Manhattan, June 1. Meyer
Davis will be associated with him
in the venture for the fourth
season.
Marti ichel unit Is furnishing
the dansapation at the Hotel Mont-
clair, N. Y.
Freddie Starr's combo doing the
music at the Claremont Inn, New
York.
Chicago, April 30.
State and county fairs throughout
the country have gotten exposi-
tion conscious. No longer are they
content with the old-fashioned, reg-
ulation setup of attractions, festi-
vals and contests, because the pub-
lic has generally expressed Itself as
being fed up with the same line ot
attractions year after year. And all
this all-around dissatisfaction with
the old school of fair festivals is due
to the powerful publicity of the Chi-
cago Century of Progress exposi-
tion.
Both the fair secretaries and the
public paid visits to the Chicago
expo, and now the fairs, frorh the
smallest county two-day to the big
10-day state fair, are trying to get
as much of the Chicago expo fiavor
into their setups as possible.
Result has been that the fair
agencies around have been swamped
with demands for a new kind of at-
traction. Demands run from fan
dancers to nudist colonies, dare-
devil drivers, harmonica acts.
Straight circus stuff Is pas.'slng out
rapidly.
Foreign Flavor
Not only Is the switch to exposi-
tion style noticed In the type of acts
sought, but also in the setup of the
fairs themselves. Suddenly the
county and state festivals are
branching out with plans for 'Vil-
lage' concessions in the manner of
the Chicago expo.
First in demand Is Streets of
Paris, called 'French Village' for a
number of fairs; Black Forest, Mer-
rie England, Belgium' and Oriental
are the way they set up In demand.
Where the fairs themselves are not
setting up these villages, they are
making deals with their contracted
for carnivals to bring in such an
outfit, and it's generally a 'French
Village,' according to present plans,
with the Parisian atmosphere a
cinch for peep shows and blow-offs.
Ad Baily
This shift of the fairs to exposi
tlon style is being eyed carefully by
the big advertising concessionaires
at the Chicago fair, Jhe auto manu
facturera, oil company, packing
houses and other.s. They are already
making moves to contact the fair
secretaries to see about the possible
tie-up with the fairs for commercial
exhibition of their lines. And, just
like the Chicago expo these com-
panies are offering the fair free
Khows in part payment for the spon-
sorship angle. In many cases the
fairs are considering a good enough
bargain Just for the show and the
prestige of the sponsors, but the
bigger fairs are drawing up plans to
set up regular prices to the com-
mercial sponsors for the rental of
concession space, exactly as it was
handled by the Chicago expo.
40-Foot Fall Injures
17-Year-Old Flyer
Buffalo, April 30.
Nelson Pugh, 17-year-old trapeze
performer with the Six Flying Pot-
ters, was injured following a 40-
foot fall from the bar at the In-
door Shrine Circus.
Pugh was short on a cast for a
double sommersault from one
trapeze to another with the receiver
failing to connect with his wrists.
He fell into the net, but sustained
severe chest Injuries by reason of
his knees doubling under him.
Hoodoo Start
Bellaire, O., April 30.
Charles Drew, 72, circus man for
almost half a century, Louisville,
Ky., died in a hospital here Mon-
day, April 22, after a carnival truck
ran wild down a hill and crashed
Into a stone wall. Four others were
hurt, one seriously.
He was driving the lumbering of-
fice truck when the accident oc-
curred as the Knepp & Dehnert
Shows were' moving into Bellaire.
Marcus Richardson, 50, of Coving
ton, Ky., was thrown through the
windshield and suffered serious
cuts. Earl Thomas and Jim Deav
ers, also of Covington, were slightly
Injured. It was the show's first
stop on Its 1935 tour.
Chicago, April 30.
Both the Cole Bros. -Clyde Beatty
circus and the Hagenbeck-Wallace-
Forepaugh Bros.-Sells show got
away to bang-up grosses on their
initial week despite the competish.
In fact, the rivalry seems to hav»
helped both. Cole show grossed
over $50,000 on its first session
while the Hagenbeck circus hit
around $65,000.
On actual pace, however, the Cole
outfit figures as the stronger trick
due to the fact that It played to
almost complete sell-out at thi9
relatively tiny 10,000-seat Coliseum
while the Hagenbcck-Wallace .show
had the mighty 26,000-seat Stadiuni
for its use and never got near filling
that arena. Cole Bros, also stands
to make a much greater profit in Its
stay in Chicago as the Jess Adklns-
Zack Terrell trick has a pretty
sweet deal at the Coliseum while the
Hagenbeck show has been put at
somewhat a disadvantage in Its
money arrangement with the
Stadium,
Booting the Pups
Tacoma, April 30,
The death knell of dog racing In
Washington was sounded by Gov-
ernor Martin when his attorney-
general ruled betting In any form
on dog races is illegal and subject
to criminal prosecution.
Theatre men who have been
fighting against permission for this
form of racing are Jubilant.
SENSATION OF THE
AMUSEMENT WORLD!!
THE ONE BIG SHOW YOU'LL WANT TO SEE
JESS ADKINS, ZACK TERRELL, Owner* and Managers
1080
PEOPLE
812
MENAGERIE
ANIMALS
Eddie Elkins renewed for the
summer and De Huartes' rumba
ensemble has been added to the
floor show by the Club Normandle,
N. T.
Maurice Henry Is back at Trom-
mers, Brooklyn, N, Y.
Circus Routes
Week of April 29
Al Q. Barnes
San .7o:'e, Cal., 29; PhIo A\i.o, 'un
Mateo, 1; San Francisco, 2-1. ':■
Mostly Mice
Cumberland, O., April 30.
One of the oddest outdoor shows
ever launched In the midwest took
to the road this week, piloted by
Harry E. Moore, local showman, and
billed as Harry E, Moore's Famous
Pets.
The show will feature more than
600 mice, most of them trained and
gathered from many different
climes. Moore has long been Iden-
tified -ivith the white tops, chiefly
in the capacity of an animal trainer.
Outfit is completely motorized and
will play midwest territory.
56
VARIETY
Wednesday, May 1, 1935
Prepare for Riots
'XI, '^^^
i^mg'S •
.1
17 th
#8
MAE WEST
COIN' TO TOWN
^"5
A Paramount Picture
DIRECTED BY ALEXANDER
HALL
MAY 17 th
I
■■ifiHv>->:v:-:---:-:->A-: .■:■:<'>>:■:w:^^->^x■x■^^V:■:^■;■>^■■:■^&^^
RADIO
SCREEN
STAGE
PublUhsd WMklr'at 114 W«t 4(th Bt, N*w Tork. N. br Variety. |ac. AnhDal BUbserlptton, tt. -SlocU .copl*i, 1» cenU.
Bnt*r»d aa ■•osnd-tlaai mattar Dactmtwr tt, IfSI, at th« FMt OOlcv at Nan- York, N. T., under th* act of March 1, 187t.
PRICE
15f!
COrXBIOHT, US5, BT TABIDTr, INO. AIX UGHTB BESEBTED
Vol. 118 No. 8
NEW YORK, WEDNESDAY, MAY 8, 1935
80 PAGE3
• 9
Floor Shows,
Childs' Idea
Baltimore, May 7.
C'hllda' pancakerlea In the Eastern
key elites which, with repeal; wiere
dolled up arid given llkker licenses
aiid orchestras, may add. floor shows
next autumn. Spots will bear the
unlfdrm tag, Gingham Club, in all
townfe.*
Shows playing thrice daily and
booked out of Balto by the National
Agency, have been working for some
weeks now in Childs' In Washing-
ton. Phil Gordon of the eatery
chain, who originated the Gingham
Club idea. Is now priming expansion'
of the floor show plan." Firm's site
In Atlantic City may have acts this
summer, but probably the other
towns won't see the innovation till
next September.
Burgs with spots that are due to
get the acts are Balto, Phila., Pitts-
burgh ana New Tork. One site
each in first three towns and three
locations in New Tork. New Tork
layout calls for acts at a location
near the Pennsy r.r. station, one on
Broadway in the 80's and the third
in the basement spot occupied by
Childs in Paramount theatre build-
ing in Times Sq.
Studios Rush Pix
On Dime Chain Gag
In Race to Screen
Hollywood, May 7.
Within a week alter ihe send-a-
dtms chain letter gag hit Holly-
wood, the studios were searching
for stories that they might be in
the theatres with a chain letter pic-
ture beforft the craze dies out.
iParamount asked several writers
to submit scripts and simultaneously
announced a tentative cast for the
film, headed by Fred McMurray,
Gail Patrick and Baby LeRoy.
Studio intends to rush picture Into
production -under the title 'Chain
Letter.'
Meanwhile, Sol Lesser had beaten
them all to the punch by stopping
production on a current George
O'Brien western to write In a se-
quence on the get-rlch scheme.
Metro was next under the wire,
puttlngr Into production a Pete
Smith, one-reeler kidding the thing,
letter's contribution Is titled, 'Can
,Tou Spare a Dime?'
Projected 'Scenery*
Radio City Music Hall has been
developing a projected scenery Idea
Vhlch It plans to utilize more ex-
tensively this summer In the stage
presentation.^. It's on the principle
of rear projection, and a sample
although stated to be rather rudi-
mentary, !■ In the current stage
aliow.
Steady There!
Beverly Hills, May 7.
If you cEut't touch your nosi
with a flnger while your eyes
are shut you're drunk/ At least,
that't p&rt of the sobriety test
given by local gendarmes.-
When Al Kaufman, agent,
missed the acltnoz, after being
hauled In for driving through
trafflo signals and jumping a
curb, police tagged him as a
stew. Judge threw the evi-
dence out as a phony and set
Kaufman free.
GEN. ELECTRICS
5-REELCOMMl
FEATURE
Hollywood, May 7.
A flve-reel .domestic comedy fea
ture has been completed at Mascot
studios by General Electric, with the
picture yarn using a background of
various electrical home appliances
manufactured and marketed by that
company. Picture, during its five
reels, carries but one brief flash of
the GB trademark, and will proba
bly be shot out to zone distributors
and dealers to oSer exhibitors on a
free booking basis, the company
representatives getting behind all
theatre showings for advertis-
ing and exploitation co-operation.
Feature was produced by X, F.
Sutton, Monte Brice directing. Cast
Includes John Mack Brown, Sheila
Manners, Hedda Hopper, Roy
D'Arcy, William Collier, Bert Roach,
T. Roy Barnes, Mildred Harris and
Inez Courtney.
In addition to having regular 35
mm. prints made for theatre show-
ings. General Electric will have the
picture reduced to 16 mm.-
FRENCHMAN INVENTS
MOTION PIC X-RAYS
Paris, May 7.
Local doctor named DJlan claims
to have perfected a car- ra which
will make films of fluorosc^pe pic-
tures — the X-ray images on which
living organs are shown while the
patient stands in front of the X-
ray machine. Says that so i he
will even be able to take slow mo-
tion pictures, which will enable
doctors to study human Innards as
they never have before.
Chief feature of the new camera
is a lens which weighs ten pounds
and is seven Inches in diameter.
It can be used in connection with
yellow-green or blue-violet screens.
Medicos here emphasize the value
of X-ray motion pictures in diag-
nosing diseases, because when they
put a patient in front ot the fluor-
oscope It is often difficult to make
out Just what Is going on Inside,
whereas if they could get a film
and run it over and over again —
especially In slow motion — they
could learn morat
I
II
Jobflee Day No Pknic for London
Theatres; Canada Tunis 'Em Away
Efforts of Publishers to Con-
trol Character and
Amount of News Fail —
Whole Question agaitt
Wide Open
DUE FOR SHOWDOWN
Newspaper publishers of the
United States have failed In their
efforts tb control the character and
amount of news broadcast oyer
radio stations. After a year's
patched-up truce with the two
major networks, about the only re-
sult, has been the encouragement of
an Independent news - gathering
agency, Transradio, whose success
has beei) largely Instrumental In
bringing about the brealc-up of the
status -quo durlnr the past fort-
night.
Whereas the . newspaper publish-
ers have been denouncing the buy-
ing and selling of news aa a com-
modity and frowning upon the spon-
sorship of this typo of program, the
various wire services — supported
and largely controlled, as to policy,
by the publishers — are now frankly
forsaking their own IdeAs and are
out to commercialize news through
radio. It becomes an open 'com-
petitive fracas to sell against Trans-
radio and to remove all limitations
as to the hours news may be broad-
cast or other restrictive measures
that applied to tlie original peace
pact arranged by" the publishers on
one side and NBC artd CBS (with
numerous affiliates, however, never
endorsing) on the other.
Today the relations of the two
industries on the controversial sub-
ject oflnewscastihif Is back to where
it was a year ago. Only worse.
Aggravations are likely to bring the
matter to the long-awaited show-
(Contlnued on page C9)
Like Dads, Like Sons
Ed Gallaglicr, Jr., and Larry
Sliean, who as a two-act are fol-
lowing In the footsteps of their
fathers, have clicked on the air to
the extent of reaching a $1,200 sal-
ary rating. They're on a Ford deal-
ers' program on NBC once weekly,
singing the old Gallagher and
Shean parodies.
The boys emulated their fathers
by teaming up four years ago. They
were a $250 team for three years,
then quit the show business for a
year to become automobile sales-
men. Duo landed the auto pro-
gram job upon reuniting,
Al Shcan, of the original Galla-
gher and Shcan, Is now In pictures
on the Coast. Ed Gallagher la dead.
A Slogan
Overseer of one of the pic-
ture companies has adopted
the following o^-the-rccord
slogan for his firm's shorts.
'They smell — but they sell.'
VENTRILOQUIST
AS COMMERSH
PLUGGER
Subsidized vaudeville by commer-
cials Is a new In-person ballyhoo.
Philip Morris cigaret Is doing that
with Marshall Montgomery, stand-
ard ventriloqul&l act. Montgomery
broke In flrst at the Hotel Montclair
roof, New York, Saturday night (4)
and will be routed In various hostel-
rles In the metropolitan district.
Act Is supplied gratis to the
hotels. Only actual plug is a re-
quest by the vcntrlloqulal dummy
for a Philip Morris cigaret.
PROTEST ON HEARST
REEU-PROPAaNDA?
iKindon, May 7.
Jubilee Day proved a big disap-
pointment to West End • show bla
generally, legit and picture houses
both getting very little gravy. Mil-
lions paraded the streets and th*
parks.. were all crowded, but mid-
summer weather kept the mob
wandering around.
Hotels, restaurants and cabarets
reaped a harvest, however, most of
them jammed to suffocation. Hotels
especially got the break, boosting
rates - and .turning fern' away.
Palladium and Holborn, only
West End vaudeville houses, did
okay, playing to near capacity. For-
mer has Enrico and Novello, ball-
room team debuting after a fort-
night at the Savoy hotel, and Flor-
ence Desmond, In the flrst vaude
date since her marriage.
At the Holborn Don Alfonso,
comedy pianist- previously billed as
Doh Zelaya, kept the mob Interested
and the four Casting Pearls were
nicely received.
CrOss and Dunn debuted at the
Cafe de Paris and over big; a cinch
click for about four weeks or so.
Toronto, May 7.
Theatres' here did smash business
on Jubilee Daj'. Some liouses en-
joyed the largest dally receipts la
years.
Princeton, May 7.
Princeton University's under-
graduates are campaigning against
'subversive propaganda' in news-
reels. Yesterday (Monday) peti-
tions were circulated about the
campus calling for cessation of the
presentation of Hearst Metrotone
newareels at local theatres. The
petitions, addressed to the man-
ager of the theatre which Is the
most freqiient 'offender' in the mat-
ter, claim that the Hearst news-
reels 'continually report as the truth
incidents and scenes which are dis-
torted into half-truths of skillful
propaganda.'
They state further that 'commen-
tators in the Hearst Metrotone
N'ew.i interpret ail scenes in a man-
ner to support the policies of the
He.Trst press.'
$18-a-Week Symphony
Charlotte, N. C, May 7.
North Carolina Symphony Or-
chestra, a government FERA proj-
ect that pays unemployed musicians
J18 a week, and which Is under the
direction of Lamar Strlngflcld, will
give a six-weeks series of concerts
over WBT.
Exclu-slve arrangement was, made
for the programs while the state
symphony will be quartered in
Charlotte for public concerts In this
and neighboring cities.
Orchestra has a $70,000 grant from
government relief funds.
Montreal, May 7.
Theatre attendance here on Jubi-
lee Day was tremendous.
Child Talent Banned
In St. Louis Joints;
Interferes with School
St. Louis, Ma^ 7.
A heavy blow was struck at child
talent In St. Louis night clubs when
Excise Commissioner Thomas L.
Anderson Issued an edict forbidding
the use of children in amateur
night entertainments. Night clubs
and taverns have sprung up with
mushroom rapidity throughout the
city in the past several months.
Competition has been so keen that
some Inn and club proprietors con-
ceived the idea of kid entertain-
ers.
Complaint had reached Anderson
that the children were kept up so
lato at night that they were unfit
for their school studies the next
day. The local gendarmes will en-
force Anderson's orders.
OB ELSE
Mexico City, May 7.
Vaudeville players' union here
has thought up a new one to get
its members jobs. It has petitioned
the government to force all cab-
arets to put on floor shows and em.
ploy only unionized vaudcvllUans,
Civic fathers have promised to
think it over.
VARIETY
PICT
E §
Wednesday, May 8, 1935
hquisitive Baron Ph. de Rothschild
Takes a Gander at the Music Hall
By WOLFE KAUFMAN
Baron Phillipe de Rothschild went
to see the Radio City Music Hall
Saturday (4). In Paris, .the Baron's
father, Bar6n Henri, huUt the The-
atre Plgallo, one of the -most mod-
ern legit houses in the world, and
the Baron Philippe managed It. Re-
cently he has switched to Alms.
Last year he produced 'Lac Aux
Dames,' from a Vlckl Baum story,
In Parle, and he is here trj'lng to
dispose of the riijiits, among other
things.
The tour backstage at the Music
Hall is a tearer-downer for most
people, but the Baron didn't mind.
Not that the tour wp.3 e&.sy for him.
Hazel Flynn, the Hall's p; a., know-
ing that he was coming for his look-
see, had a . couple of reporters on
hand, just in case ho wanted to ta.lk
to' someone And he "didn't rtihd.
talking— not at all.- 'You will simply
come along wfth 'us while we" see
what there is' to see, a;nd we WUl
talk as w'e gpi' Gus EysSell sug-'
gested. 'The reporters agreed. The'
tour started.
Fir.st there ; were "the ' dre^ising
rooms,/, th'e rehearsal "rooms, the.
wardrobe rooms;- the hospital, the
cafeteria. AIJ theise Interested the
Baron ■•'Vel'y inuch;'
'How tall- is the dome of "the
lobby?' he asked; • '■ ' ■
Gus ' Byssell, theatre's m'anager,
told him that' tho' b&ckstage equft-
ment cost over $l,OOO,O0O a'hd'con-;
tinu'ed blandly, showing liim^-iriore
bac'ksta;ge- features of the building.
'■What db'ybu thlriic x»f ' American
women?' asked'' the reporter for tAe
Times. ■ '
.'They are lovely, of course.' ' said
the Baron. ''Women are always
loyely. My wife Is with me. She
agrees with me fully.'
That seemed to "end that. The
tour continued. The Baron was told
about how, the Rockettes g:et a full
two days 'off each week, d number
of girls rotating to make It possible.-
'How much money do you gross
here weekly?' aske^cl the Baron,
'It varies,' said Eyssell. 'There Is
considerable variance'. Let me show
you our screen. -Tou can look right
through It and see the audience
while It Is watching t^ie film.'
'It varies,' said the Baron. 'I must
remember that answer. It is a good
one to recall when someone asks me
about my films.'
He looked at the audlen'ce' through
the screen. . He was impressed by
Us size. He was told how often It
had to'bc're-enforced. ' ^ '.
■Wha^ do 'yoii think .of. PresLlent
Roosevelt ?' . the .reporter . from the •
Herald Tribune asked him.
'How can I be -so Impolite as to
discuss :p61itlcfl In a country 1 am
visiting?' he - replied.
'Well, then, and what about Pre-
mier Flandln?'
'But I would not dream of dis-
(Continued on page 42)
Par's Talent Scout Dept.
Expands ; Serlin's Tonsils
.The< eastern italent department of
Paramount, headed by Oscar Serlln,
moved -yesterday (Tuesday) Into
new . quarters, twice Its -former size,
on the eighth floor of the Paramount
building.
Boris .Kaplan, assistant to Serlln,
is In charge of operations while
Pai-'s . eastern talent exec .Is recup-
erating from a tonsil operation.
Martin Johnsons
Plan Colorfilm
Prod, in Jungles
Syracuse,. May ...7.
Martin and Osa Johnson,, return-
ing tp. Borneo aftcr.,18 years, -will
attempt a natural color so.und pro-
duction in the jungles, .the two ex-
•plorers-wrlters-photographers d i s-
clbsed. during a visit here last week
to' check on repairs to, their cam-
eras,- locally manufactured.
, ; Thft^^ Johnsons, - however,, wili.-not
.attempt to use their planes In, Bor-
neo; Instead, they propose to ven-
ture Into 'the Interior on a h.uge raft
iVhlch will, , . among other things,
bear a.banatjoo bungalow to serve as
headquarters.
Approximately 18 months wjll.be
-given over .to the expedition. De-
parture is set for July at the latest.
Wilk Delays Sailing
Jake Wllk, who was to have
sailed for Europe last week to look
over plays for "Wa-rheris' drama pro-
duction 'department, postponed de-
parture' to confer with Max Rein-
hardt's representative, returning
from Hollywood.
He may get away this week, ac-
companied by Mrs. "Wllk.
Rivkin Remains Writer
Hollywood, May 7.
Failing to come to terms on a
producer deal with Sol 'Wurtzel,
Allen Rfvkin is back at Fox as a
writer.
Rivkin nixed the producer deal
when asked to work without con-
tract.
FELIX YOUNG SUED
Los Angeles, May 7.
As owner of the car which as-
sertedly Injured them when It
turned over near Riverside last No-
vember, Felix Young is being sued
for $21,350 by Mollle Goldstein and
her daughter.
Young's chauffeur is charged with
having driven recklessly.
CHATTEETON DUE BACK
Hollywood, May 7.
Arriving. In 'New York May 14
from 'abroad, Ruth Chatterton goes
on the Lux radio program May 19
and then headS,!ipr the Coast..
Bhe Is due 'fif'TfolUmbla June i.
MENJOU UNDERWEIGHT,
'GONDOUERS' DELAYED
Hollywood, May 7.
'Warners' is faced with another
three weeks' tieup on 'Broadway
Gondolier' due to release from the
hospital qt Adolphe Menjou, 35
pounds underweight, after' a four-
week siege. Studio problem Is to
match him physically with early
production' shots. Diet specialists
hope to 'get 'him back ' to required'
weight In three weeks.
Meanwhile picture Is suspended.
Faitow Directs Shorts
Hollywood, May 7.
Metro again elevated John Far-
row, writer, to raiik of director, with
a short for Harry Rapf as his first.
Robert Lee and F. I. Rl'naldo, Jr.,
writers, were given contracts and
teamed for work under Pete Smith
on shorts.
PAE'S 'TAIENT KIGHT'
Hollywood, May 7.
. Paramount will, make 'Talent
Night,' based oh radio amateur
nights.'
Yarn is by Sig Herzig, who Is at
the studio- writing the script, ^'llm
which will be muslcalized will be
jjroduced by the Harold Hurley
unit.
WILL MAHONEY
The Scotsman, Edinburgh, said:
"'Will Mahbriey~ls undoubtedly an
artist with an original gift, -and his
return visit was greeted by large
audience? at th^ Empire".- Tlieatre
last night, when' he appea!rcd In a
■varietv-cum-revue programme en-
titled' "Radio New York." The pro-
gramme .. had Its weak ribs, but
the backbone-r'Will Maboney— was
there, as strong as ,ever."
Direction.
WM. MORRIS AGENCY
Mayfalr Theatre Building
■ New York City
'S
PER PAR PIC,
UP TO 9
Hollywood, May 7.
. Bing Crosby's new deal with
Paramount, made Saturday (4),
calls f6r three pictures a year on
a two-year straight contract and-
one year's option. "For the nine
pictures. Paramount is to pay him
$110,000 straight per picture.
New deal also gives him privilege
of making one outside picture dur-
ing' first two years, which he likely
may do for Cosmopolitan.
U's 'Blossom Time' Pic
Hollywood, May 7.
Universal has bought the screen
rights to 'Blossom Time' for Carl
Laemmle, Jr., production.
Deal for the purchase from the
Shuberts has been pending several
months, awaiting .clearance of the
foreign rights. U paid $75,000 plus
percentage gross.
Santley's WB Checkout
Hollywood, May 7.-
Josepb Santley requested and re-
ceived release .from his writing-di-
recting, contract, at 'Warners, de-
ciding not to hang around awaiting
a directing -assignment.
Since joining "Warners, Santley
wrote two original stories, 'London,
Paris and New York,' and 'Ask
Mrs. Foster.'
So You Won^ Salute!
Film Extra Chief Calls It Silly, School Board
Thinks Differently; Studes Chased
Hollywood, May 7.
Here In Los Angeles, where the
Chamber of Commerce and the
downtown papers see a Communist
under every bed, the Board of Edu-
cation has forced Central Casting
Bureau to shift Its weekly series of
lectures on picture production, be-
cause Central reneged against ask-
ing the au ence to open the ses-
sions by placing their right hands
over their hearts and reciting the
allegiance to the flag.
Lecture series on picture produc-
tion, with an eye to giving an In-
sight on film matters to extras so
they can graduate Into other jobs
from the mob list, have been held
weekly at the Selma avenue school
here.
After two ses.slons were held,
Central was reminded by the school
board that according to Its regula-
tions no meeting of any kind could
be held In the school unless the ses-
sion was opened by the flag allegi-
ance ritual.
Campbell MacCuUoch, manager
pf Central, reminded the board that
the meetings were educational and
were not communistic or political
In any w^y. Board members stuck
by their regulations and MacCul-
loCh, rather than go - through with
what he termed childish -and un-
dignified procedure, withdrew the
lectures to the. Studio club.
'Viewpoint of' the education board
as. expressed was that the schools
must bei keipt free of 'comrtiunlstlc
and unpatriotic utterances and-
propaganda arid tliat by forcing the
users of the ' school to salutie' 'the
flag they 'were removing that
danger.
3 Broadcasting Pix Preparing,
WB and Radio Revise Prod. Plans
Baum Slaps Suit on
Wizard of Oz' Tinter
Los Angeles, May 7.
In addition ' to Federal Court suit
for Injunction, Frank JT. Baum has
brought suit In the State courts to
restralri Technicolor and Ted Esh-
baugh from releasing a color car-
toon based on 'The Wizard of Oz.* ,
Eshbaugh started to make the
cartoon by arrangement with' Baum,
son of the author of 'Oz,' but ac-
cording to the complaint failed to
finish It -within agreed time. Cori-
t'ract Is therefore regr.-.ded as void
ISy Baum. Technicolor has 730 feet
oj: negative, which, under arrange-
ment' with Eshbaugh,. company ' is
dficlared ready to niarket unless en-
joined.
Radio's Six London
Pix, All With Yank
Stars; Gibson First
London, April 28.
John Stafford- and A'^lc'tor Han-
bury; -will produce six. .pictures- for
Radio- here. First .Is 'Admirals
All,' a- film adaptation from th.: Ian
Hay and Stephen King-Hall play,
produced at .the Shaftesbury nine
months ago. Stars 'Wynne Gibson,
who gets $2,000 per .week, free of
Income - tax, transportation paid
both ways and living expenses -In-
curred during the making of the
picture. .Picture now being shot at
the British .Lion studio, Beacons-
fleld.
Other five not yet decided but
will each contain an American star.
Pictures are guaranteed English ire-
lease through Gaumont-British, and
will have American release through
Radio.
MOMA BARRIE IN TIFF
WITH FOX; ON LAYOFF
Hollywood, May 7.
Mona Barrie, Australian actress,,
and Fox are tiffing. Player thinks
the studlo has not done right by her
both In money and parts. At pres-
ent she Is between pictures sup-
posedly on a motor frlf) east, may.
keep' on going and end up In Eng-
land. Fox last year made a volun-
tary adjustment ot her contract
eliminating two option periods. '
Recently studio started to give
her a buildup as the; best dressed
woman In pictures but when the
difficulty arose, called off the bally.
Jolsons Adopt Boy
Chicago, May 7.
The Al Jolsons (Ruby Keeler)
flew In from New York yesterday
(Monday) and formally adopted an
eight weeks' old boy. Will be called
Al, Jr.
■Miss Keeler went on to the Coast
on another Warner Bros film as-
signment, .Tolsnn returned to New
York for his broadcasts. He re-
turns to the WB lot In four weeks,
continuing etherizing from Hol-
lywood.
FOX'S HULA SHOTS
Hollywood, May 7.
Sol Wurtzel, Alan Dwan and Lew
Seller sail foi- H.-iolulu May 17 for
a two-day stay, with Dwan to shoot
stuff at the Naval Base hospital for
'Beauty's Daughter,' Kathleen Nor-
ris story.
Claire Trevor, now In the Islands,
will, be the only player used In the
scenes there, returning with the
rest of the party and James Ryan,
casting director at Fox, who is va-
cationing.
LIONEL AS 'SILAS IIARNEB'
Hollywood, May 7.
Metro will film the old novel,
'Silas Marner,' with Lionel Barry-
more starred.
Ruth Cumtalngs is writing the
treatment.
EEEOL-CATLEiTT SERpS
Hollywood, May 7.
Leon EiTol and Walter Catlett
have now deals with -Radio.
They will be teaihed In a series of
two-reel comedies,
Hollywood, May 7.
Metro, Paramount and 20th
Century, hustling for radio names
for their respective 'Broadway
Melody of 1935,' 'Big Bpoadcast' and
'Sing, Governor, Sing' chilled
Warners and Radio on making
similar pictures with air names
featured.
Radio has decided to make a
seml-muslcal of Its 'To Beat the
Band,' formerly titled 'Radio
Revels,' and Warners Is holding oft
final' decision 'On Its 'Radio Jam-
boree'. until, the .return . to the studio
of Max . Arnow,, now, .Jn New York
surveying available air. talent.
With the three pictures now In
production slated-, for., fall release,
Radio and .Warners figure that the
market will have - about all the air
names It wants and that tallenders
might have 'to' take'-''a "licking'. In
both cases, -pictures wer« of similar
construction, to .th©....otherr that of
bringing In the air, narnes through
a.broa.dca^st (^tory witU studio pames
carrying "the, thread of 'the. yarn.
jWafter 'W'ariger fooled around
with. the Idea for a few days but
decid'ed agisili^st it due. .to pax's 'Big
Broadcast.'. Fox had a 'similar idea
but dropped It before it. got past"
the discussion stages.
Marxes M Gagged
Up, but No Place to
Go; All Around Nix
Portland, May 7.
Marx Bros, received a turndown,
from . San" Francisco for their unit ,
at $'7,600 for the week from both
Fox West Coast and RKO. Playing
at the Paramount here this week,
Fanchon & Marco booking the unl.t,
dickered with Arch Bowles of F-WC;
receiving e. not interested answer
when the Marxes refused to. go Into
the Warfleld for' less than the $7,500
figure.
F. & M. then went to Cliff Work,
RKO Coast operator, figuring that
the Golden Gate would be a push-
over due to this being the, closing
week of Horace Heldt after three
years at the house. Work nixed the
idea.
F. Sc. M. operating the Orpheum
here didn't ■Want to change Its policy
for the week. Marxes," with new
material added weekly, feel that the
condensed version of their Metro
picture needs at least another
week''s workout, are trying to fill In
the remaining week with a spilt be-
tween Santa Barbara and San
Diego.
iFlr'st town may be okay but F-WC
doesn't want to switch policy for a
single week at Its San Diego house.
The only theatre there using stage
show.s is the Orpheum, independ-
ently operated and currently carry-
ing on a radical campaign against
chain operation which makes it em-
barrassing for F. & M., the Marx
combo and Metro.
PVIae V/est's 'Lulu'
Hollywood, May 7.
•Paramount has tossed out 'Klon-
dike,' an original idea by Mae West,
as her next picture and has pur-
chased 'Lulu Was a Lady,' an orig-
inal story by Frank Mitchell Da-
zey, to replace the star's idea.
As in Miss West's yarn, the Dazey
story has an Alaskan background.
SAILINGS
May 29 (Los Angeles to Sydney),
Leary and Craven, Armando and
Llta, Dave Armando, Moronle and
Corelll, Flo Mayo (Mariposa).
May 18 (New York to Paris),
Katharine Cornell (lie de France).
May 11 (New York to Palestine),
Dr. Henry Moskowltz (Conte dl Sa-
voia).
May 10 (New York to London),
Monckton Hoffe (Berengarla).
May 4 (Los Angeles to New
York), Nunally Johnson, Ray Long
(Santa Paula).
May 4 (New York to Paris), Gert-
rude 5tein, Charles W. Sadman,
John van Druteni Alfred Morton,
Eric Hodgens, Katherlnc Woods,
Arthur Hornblow, Jr.; Hurray
Scheward, Richard Haliiday
(Champlaln).
May 3 (Los Angeles to Honolulu).
Robert T., Kane (Lurline).
Wednesday, May 8, 1935
PICT
ES
VARIETY
HOLLYWOOD'S STEPCHILD
m PIC COIN
DIONNES' B.R.
TOPPER
Toronto, May 7.
With picture contracta totaling
$90,000 still due, Pathe News Is
blehest contributor to the Dlonne
quintuplets' estate, according to
first authoritative figures as re- '
vealed In the tabulation of accounts
filed in Surrogate Court by the
former guardians who are now re-
placed by a further group under the
provision of government legislation
which has made the famous chil-
dren 'wards of His Majesty, King
George V.'
An estate valued at $151,187 has
been accumulated to date - for the
quins. Of this amount, Pathe has
a,lready paid In $7,974. The Toronto
Dally Star and Its subsidiary Star
Newspaper Service paid $1,598 for
still picture rights from the period
of July 26, 1934, to March 31, 1935.
Remainder of cash receipts came
from advertising tie-ups and gifts.
Contracts which are still due will
bring in $114,750. These are the
afore-mentloned $90,000 outstanding
from Pathe; $500 from Gordon V.
Thompson, Ltd., Toronto, for the
Bong rights to use the babies'
names in 'Quintuplets Lullaby';
.$15,000 from George S. Dingle, Ltd.,
Toronto, manufacturers of china-
ware and children's tea. sets; $2,500
from the Alexander Doll Co., New
York; $3,650 from N.E.A. for still
picture rights; $2,000 from Carna-
tion Milk Co. for testimonial; $1,000
from Lehn & Fink for Lysol testi-
monial; $100 from Merrill Publish-
ing Co., Chicago.
Durante Leaves MG
To Do BVay Show 1st;
Also London Offers
SELF-TYPED
Part Written by Silvera Not for
Erwin — Comic Back In 'Mtlody'
Hollywood, May 7.
Tift between Sid Silvers and
Metro has been settled with Silvers
returning Into the cast of 'Broad-
way Melody of 1935' playing the
part he wrote for himself.
Decision came after Stuart Er-
win, who replaced Slivers, had
worked 'for several days and studio
came ti> the realization that ma-
terial written for Silvera by him-
self didn't make good material for
Erwln.
STILL PHOTOG'S
NO. I SIUDIO PESTi
Get* in Everybody'* Hair on
the Set — Players Duck
'Em, but Pose for Hours
in Portrait Galleries
GRAFLEX REMBRANDTS
Hollywood, May 7.
Jimmle Durante arrived here to-
day (Tuesday) from New York,
having, mutually agreed with Metro
to a termination of his contract,
which had several months to go.
Durante, who has been In the east
making theatre and cafe appear-
ances, may freelance In films, al-
though also planning to go to Lon-
don on some English personal app
bids. He's firgt set for the Billy
Rose circus musical, 'Jumbo,' which
goes into rehearsal in N. Y. about
June 1, which means London must
wait.
CROTHERS' PIC
ROYAinOEAL
Adapting the writer royalty sys-
tem of the legit stage to pictures,
Sam Goldwyn Is likely to Influence
this policy in films through his Ar-
rangement with Rachel Crothera on
a straight percentage of gross.
Goldwyn, keen for reforms in the
writing end, regards his deal with
Miss Crothers as an experiment.
She is to spend six months In
writing a story, aid in the adapta-
tion and have a hand in direction.
Among other things. It has been
agreed that two weeks of rehearsals
will be held, as in legit,, before
cameras turns.
Miss Crothers, now In New York,
is making an old unproduced play
of hers, untitled, into screen form.
She describes the piece as having
been untimely for the stage when
written. It will be a starrer for
Miriam Hopkins, probably going
before cameras in November.
Placing not only writers but di-
rectors, cast members and others
under percentage, has been talked
of now and then but nothing ever
done. Goldwyn believes It should
be experimented with among writ-
ers particularly, with their earn-
ings in the form of royalties the
same as when writing for the stage
or book publishing field.
Miss Crothers, favoring the Gold-
wyn percentage plan, received $2,-
500 a week at Metro.
Jlmniie Durante takes another
three-we.ok flier in vaude for
Loew's, opening May 17, in Jersey
City and going in turn to the Para-
dise and State, N. Y., at his studio
(Metro) salary.
Metro booked the Sclinozji direct.
WB's Tenderfeet
Hollywood, May 7.
Warners' tenderfeet are holding
up production on 'Front Page
Woman.' On Sunday a horse stepped
on Director Michael Curltz' foot,
necessitating repairs and a half day
tieup.
Following day Huntley Gordon
stepped on Win Shaw's foot, break-
ing the arch and sending actress to
the hospital. WB will shoot around
her until the foot mend.s.
Col. Renews White
Ilollywood, May 7.
Columbia has signed Jules White
on a contract to continue in charge
of comedy production for that com-
pany durin.g the coming year.
White joined Columbia more than
a year ago, stepping up to assume
f-liargo of coniedy production when
''ion Myer.s departed for a producer
'•fHi ot R.Tdlo.
ROSS JUDING ALTMAN
ON MG TALENT QUEST
Metro is giving screen aspirants a
bigger break in the future. First
step in this direction taken last
week was Installing Robert Ross,
former dii'ector on the Coast, as an
aide to Al AUman, M-G eastern tal-
ent executive. Ross will put pros-
pective aspirants through a prelimi-
nary coaching course before actual
tests.
One of first usikno^na to go
through the mill Is Igor Gorin,. 26-
year-old baritone from "Vienna.
Laurette Taylor, Rosa Ponselle
and Carol Stone were screen, tested
last week by Metro. Miss Taylor is
regarded as choice for the Sybil
Thorndyke role in 'Distaff Side'
which M-G has scheduled for next
season.
2 Film Tragedies in 48 Hours;
Coogan-Homer-Duridn Auto
Fatalities and Plane Crack-Up
Fox Likes Henry Fonda,
Wants Him from Wanger
Hollywood, May 7.
Deal is expected to be closed
whereby Fox buys Walter Wanger's
contract with Henry Fonda. For-
mer legit actor is now In Fox's
'Farmer Takes a Wife,' on loan.
Previous loan deal- was to have
Fonda at Fox for three pictures,
one of them being In exchange for
Alice Faye.
AnCE WHITE'S N. Y. DATES
Alice Whlto arrived In New York
yesterday (Tuesday) preparatory
to opening her dance act on the
Loew time.
Picture girl, wjth Lew Goldberg
piloting, start! Friday (10) In Jersey
City and plays the State on Broad-
way the week following.
Hollywood, May. 7.
Pity the poor still photographer.
He's both the Industry's stepchild
and its No. 1 peat. He has to take
the blame for practically every un-
fortunate happening on the set,
must grin and bear it However,
slnc6 pictures started, the still
cameraman has been a vitally Im-
portant accessory to the Industry.
Though directors, actors and pro-
duction executives consider him a
larry, his services are Indispensable.
The only thing he gets 10d% is the
brush-off.
When pictures first started, sales-
men roamed the country armed with
stills of pictures. These stijls were
their sample cases from which they
sold the features. High pressure
selling and booking eliminated the
still as a sales stimulator. Now
stills are used for newspaper cuts,
lobby displays, production records,
fan mags, publicity campaigns, com-
mercial tie-ups and countless other,
aids to creating fan Interest In pic-
tures.
Still men are the lads who hang
around sets, photographing the ac-
tion In pictures for the above pur-
poses. It la claimed that of all the
still men In pictures a mere hand-
full are equipped with tact or dis-
cretion. For this reason, the entire
calling Is labeled blah. Directors
claim they retard production; ac-
tors say they always want to photo-
graph them while they are resting
between scenes. Electricians hate
the still boys because they always
want to use the lights when the
juicers are switching set-ups. Car-
penters yell murder because the still
men want walls changed, are always
getting in the hammer and nailers'
way. Producers manage to hang
the blame for production holdups on
the bulb squeezers.
Goes Into Action
When a picture gets started In
production, a still man is assigned
to the picture by the publicity de-
partment. Instructed to get a certain
number of photographs of the pic-
ture. Depending on the importance
of the picture, number of stills re-
quired runs from ICO to 400. Photog
loads his box, goes on the set and
is prepared to commit rhurder In
order to fullflll his trust. Most times
he comes nearer to being the victim.
He herds players into groups, dls-
turh.i the entire proceedings and
poses players in any fashion in
order to fill a plate. Often the di-
rector has to step In and handle
the still In order to get something
reasonable on the film.
Regular cameraman on the pic-
ture usually has to take care of the
lighting or the still man will kill the
picture cameraman's ' setup. If the
scene to be photographed is an ac-
tion picture, still man has to get
help from the director or assistant
in order to get the players into the
mood of the scene. If the scene Is
a group picture, movement of some
member will kill' the picture, neces-
sitating several takes.
During this time, everyone la yell-
ing his head off over the atill man
holding up production. Usually In
a corner Is the unit publicity man,
hiding his head but hoping the 'pic-
ture is good. Occasionally a still
man of an artistic nature will try
and make a Rembrandt out of a
Graflex plate. This Is usually dis-
astrous.
'Cut' and They'r* Off
Still men are always ready to hop
nto a scene when the director eaya
'cut'. They stand on the sidelines,
poised for their leap with camera
over their shoulder. That'g the big
moment, and how they hop to It.
(Continued on Page 73)
The Injured
Kansas City, May 7.
Richard Wallace's face and
body are severely swollen;
suffering from numerous con- ■
fusions and abrasions on the
head and face. Severity of
chest injuries not yet de-
termined.
Mrs. William Kaplan proved
heroic to the end, Joking with
Paramount's representative.
Cole, before undergoing the
fatal operation for a broken
back. Paramount rushed spe-
cialists from Kansas City.
William Kaplan's broken left
ankle, cuts and bruises; serious.
C. G. (Pat) Drew Is suffer-
ing several fractures on the
left leg, many cuts and abra-
sions, and two discolored eyes.
Henry Sharpe is scalped up
the entire center of his head,
suffering from discolored eyes,"^
cuts, abrasions.
Paul Wing's chest Is caved
In, suffering Internally. Hypo-
dermic administrations elevate
him from sinking spells.,. Hos-
pital inadequate to cope with
emergency but doing heroic
work. No Xrays taken yet, due
to lack of facilities.
Mrs. Wallace is securing
permission to remove her di-
rector-husband to Kansas City.
None of the survivors recall
anything before awakening
In the hospital.
METRO'S OPERA;
PONSELLE TEST
Two major accidents, 48 houra
apart, auto and plane, resulted la
four fatalities of picture people.
The Kansas City plane crackup
which took the lives of four laymen
and seriously injured six Paramount
people, one of whom, Mrs. William
Kaplan, subsequently succumbed,
shocked the film business.
The auto accident occurred Sat-
urday (4) outside of San Diego, neap
the Mexican border, and took thA
lives of Jack Coogan, Sr., 49; Trent
(J'unior) Durkin, 17; Robert J. Hor-
ner, 25, scenarist and writer, and
Charles Jones, 40, foreman of the
Coogan ranch.
The Trancontinental & Western
Air plane crackup near Kansas" City
Monday (6) morning, at around 6
o'clock injured six in the advance
guard of a Paramount film produc-
tion party bound for Annapoll.<? on
the 'Annapolis Farewell' picture.'
Group Included Richard Wallace.'dN
rector; Paul Wing, company n>ftn«
ager of the unit and father of Toby-
Wing, Par contract player; William
Kaplan, Par production exec, aide
to Louis D. Lighten, producer of
this picture; his wife, who never
came out of an emergency opera-
tion; C. G. (Pat) Drew, Par electri-
cian, and Henry Sharpe, camera-
man 'with the company.
Among the five air fatalities, Inc
eluding the two pilots, were a younff
woman and U. S, Senator Bronson
M. Cutting from' New Mexico, be-
sides Mrs. Kaplan.
The other Par people's Injuries
are grave. Wallace suffered broken
ribs and a possible concussion. He
has a'n excellent chance to recover,
Paul Wing Is critically Injured, his
chest crushed. C. G. Drew, also
critically hurt. Wing and Drew
were given blood transfusions Mon-
(Contlnued on page 75)
If Rosa Ponselle'fl screen test is
satisfactory, she will be the third
opera name to be added to the
Metro roles In anticipation of a pic-
ture of the prima donnas, which
idea the company has been mulling
for some time. Marlon Talley Is
definitely, set for operatic roles.
Jean Tennyson, of the Chicago
Civic Opera, has been tested and Is
now being considered for the oper-
etta, 'Johann Strauss.'
Metro already has Jeanette Mac-
Donald and Nelson Eddy as top
warblers. It also has two (Thal-
bcrg productions) planned for Grace
Moore, on loan from Columbia.
Shipped Back East,
Mastroly Sues U
For Living Expenses
Los Angeles, May 7.
Sent to New York for a, post with
Universal's newsreel department,
following his replacement as studio
manager here, Frapk Mastroly left
behind him a superior court suit to
determine if the studio had a legal
right, under his three-year contract,
to send him permanently outside the
Los Angeles area without paying
reasonable living expenses in addi-
tion to hla fixed salary.
Mastroly declares his executive
contract, still having two years to
run, was entered Into with the as-
sumption he would be stationed
here where his home and family are.
Current salary Is $450, boosted next
year under exercised option to $600.
Par Signs Julie Haydon
Hollywood, May 7.
Julia Haydon, recently In 'The
Scoundrel,' Hecht and MacArthur
picture, has been handed a termer
by Paramount.
Troda Mark Reglatered
FOUNDED BY SIMB SILVERMAN
PabUshed Weekly br VABIETT. Inc.
Sid Silverman, President
tS« Weat 46th Street. New York City
SUBSCRIPTION
Annual I*- Foreign ..$7
Single Coplea is Cent»
Vol. 118
No. 8
INDEX
Bills 67
Chatter 76-77
Exploitation 27
15 and 50 Years Ago 67
Film Reviews 16
Foreign News 15
House Reviews 21
Inside — Legit 68
Inside — Music 64
In.sldc — Pictures 6
Legitimate 68-7J
Literati 72
Mu.h1c 02-81
New Acts 68
News from the Dallies... 74
Nlte Clubs 62
Obituary 7S
Outdoors 79
Pictures 2-18
Radio 49-C]
Radio — Chatter 52
Radio — New Business. .. . 58
Radio— Reports 57
Radio — Showm-inshlp BC
Short Subjects 16
Times Square 75
Units 66
Vaudeville 65-06
Women 73
4
VARIETV
PIC¥IIRES
Wednesday, May 8, 193ft
DuPont's New Secretive Raw Fihn
Invention, Utilizing a CeDophane
Base, May Cut Negative Costs 70%
Fox Met Reorg Angles Has Film
Trade Ga-Ga; Thursday Session
May Decide One of Many Plans
New film which has a double
cellophane composition as Its base
and, according to representations,
•will cut negative costs 70%, has
been developed by DuPont. Its In-
vention Is causing considerable
comment and speculation within
quarters that have learned of this
new means of using cellophane,
which DuPont also manufactures.
The new brand of raw film, de-
clared to be of stout enough tex-
ture to stand the strain borne by
the present celluloid type, has been
secretly tested both by DuPont
people and RKO Radio which Is In-
terested. The RKO organization is
reported satisfied with what It has
seen of the new film stock and may
be the first to switch to It from
celluloid. No other majors are so
far mentioned as having Investi-
gated tjie cellophane negative'.
While the saving in raw fllia'
costs would be otivlously .terrific for
e Industry, If the 70% baala la
correct, one hitch is said to be. the
tact. that new equipment is required
to handle it StCorts are being
made to adapt the new fllin to pres- -
ent' equipment.
IPS 48 FOR \m
6 MORE THAN '35
Hollywood, ■ May 7.
Universal will make 48 pictures
on next . year's program, which is
e'lx more than this year.
under the unit system, studio
will produce 12 specials, 24 pro-
grams, 6 westerne and' 6 action
melodramas.
Universal cut loose with story aa-
algnmerits that Bent eight new
yarns into preparation iov the
acreen. Robert Presnell, who hM
been ' scripting '1011 Fifth,' was
taken oft the story temporarily to
do some additional work on 'Sing
Me a Love Song', which goes into
production late this week. Upon
completing the Job he returns to his
former script.
Seymour Robinson will write the
screen play for 'Fiddlin* Doll', Ger-
ald Beaumont's short story, which
E. M. Asher will produced Huston
branch has been given the job of
adapting his original story, 'The
Lowdown'; Maurice Plvar pro-
duces. George O'Neill, Sarah Y.
Mason and Victor Heerman are
acr'iting 'Magnlflcent Obsession'
w .li John M. Stahl will put before
the cameras in three weeTts.
'Next Time We Live', a yarn by
Ursula Parrott, has been given to
Rose Franken for adaptation. Mil-
ton Raison is on 'Save the Pieces',
an original story by Stanley Rauh,
■which Dayld Diamond will produce.
H. S. Kraft is doing revisions on
'Unconscious', initial co-starrer* for
Hugh O'Connell and Jeaxi Dixon.
With the exception of 'Sing Me a
Love Song', all the new preparations
are for next season's program.
Extras 44G in the Red
Hollywood, May 7.
The April letdown In production
cost extras around" $44,000, against
April of the year preceding.
"This April, 4,891 fewer mobsters
worked than in April, '34.
King Cotton Calls
Hollywood, Jlay 7.
Despite objections of Paramount
executives, Gail Patrick flew to the
Memphis Cotton Carnival tonight
(Tuesday).
Kathcrlne De MlUe goes by train.
Gortrude Michael and Grace Brad-
ley are being held at the studio.
SCHUMANN-HEINK FILM
Hollywood, May 7.
Mmc. Schumann -Heink is being
signed by Fox for her first starring
picture role in an dpera story with
Nino Martini, radio and operatic
tenor.
She's due at the .studio May 28. Al
Green directs.
National First Runs
RADIO
trangers All/ Grand, Evans-
vllle, Ind., May 16, Orph. Terre
Haute, 18; Egyptian, Ogden,
18; Pox, Spokane, 26.
'Village Tale,' Orph, Des
Moines, May 10 ; Par, Syracuse,
10; Albee, Providence, 10; Co-
lumbia, Paducah, 10; Keith,
Boston, -16; Byxd, Richmond,
Va., 24.
'Chasing Yemterday,' Byrd,
Richmond, May 10; Orph,
"Terre Haute, W; Franklin,
Tampa, 26.
METRO
'Vagabond Lady,' Cap, Au-
gusta, May 13; Par, Charlottes-
ville. 16; Pal, Flttsfield, Mass.,
21; Pal, Lancaster, Pa., 22.
'The Flam* Within,' Mlcta,
Detroit. May 17; Flynn, Bur-
lington, Vt, 20; Waco, Waco,
28; Imperial. AahevlUe, 28;
Playhouse, Montpeller, 30.
COLUMBIA
'Party Wire,' Orph, Daven-
port, May 10;, Orph. Sioux
City. 16; Blscayne Plaza, Mi-
ami Beach, 17; Majestic,
Columbus, 17; Iowa, Cedar
Rapids, 22; Towner, K. C, 24,
'Air Hawks,' Bijou, Spring-
field, Mass., May 9; Varsity.
Lincoln, 10; Rta,lto, Phoenix,
16; State, Winston-Salem, 24.
'Awakening of Jim Burke,'
Empress, So. Norwalk, Conn.,
May 21; Cap, New London, 25.
PARAMOUNT
'Coin' to Town,' Par, N. T.,
May 10; Century,' Rochester,
16; Criterion, 'Oklahoma City,
17; Met, Boston, 17; AJabama,
Birmingham, 17; Par, Nash-
ville, 17; Par, Toledo, 17.
'Stolen Harmony,' Stanley,
Balto, May. 11; Pal; Toungs-
town, 18. '
UNITED ARTISTS
'Richelieu,' State, Akrpn,
May 10; State, Canton, 10; Pal,
Memphis, 10; Pal, New Haven,
10; Pal, Hartford.' 10; West
Coast, Long Beach, Cal., 16;
Poll, Worcester, 17; Loew's,
Rochester, 17; Lincoln, .Tren-
ton, 17; Ohio, Columbus, 17;
Cap, Sioux City, 17; Olympla,
Miami, 17; Tennessee, Knox-
vlUe, 18.
'Miserablea,' Pal, Indpls, May
10; Penn, Pitt, 10; Ohio, Co-
lumbus, 10; Geary, S. F., 10;
Warner, Springfield, Mass., 10;
United Artists, P'tld, Ore., 11;
State, Boston, 17; State, Cleve-
land, 17; Grand, Atlanta; 17.
• UNIVERSAL
'Frankenstein,' Roxy, N. T.,
May 10; Pal, Rochester, 10;
Garden, Charleston, S. C, 10;
Pal, Cincy, 10; Orph, St. L.,
17; Albee, Bklyn, 17.
' Werewolf of London,'.
Rialtof N. May 0; Orph,
S. F./ 10; Pal; Chi, 17.
THOSE GARBQ GOWNS
Vienna Court Rules Dress Stores
Can't Copyright Copies of 'Em
Vienna, April 28.
Vienna law courts ' went into a
huddle about Greta Garbo's dresses
and decided they were automatic-
ally copyrighted.
When 'Queen Christina' was
shown here, a dress house put out a
'Greta Garbo' copyrighted gown.
Another house immediately stole
the design and put out the same
dress. First sued the second.
Taken before the courts, the Judge
ruled that the costumes of film stars
become published and printed mat-
ter in the eyes of the law once they
are thrown on the screen. Court,
therefore, said neither firm hnd a
right to copyright the dress.
PARKEE TO EN&LAND
Au.?tin Parker sailed from New
York Saturday (4) en route to Eng-
land, where hi- will write the screen
play of 'Come Out of the Pantry'
for Briti.sh & Dominions. Picture
Is slated to star Jack Buchanan.
Upon completion of the asslgn-
irciit Parlrrr rrturns to Hollywood.
Arlen May Retorn to Par
Hollywood, May 7.
Richard Arlen and Far»mount eire
dickering for the star'a return to
the studio. Actor left a year' ago
after 11 years on the lot when he
and the studio had a tiff over money
and assignments,
Arlen and bis family left here
Friday (8) by motor for SL Paul
to attend the golden anniversary of
his parents.
FOX BUDGETS IN
REATION TO
PROD.
Hollywood, May 7.
In consequence of Sid Kent's re-
cent visit here, the Fox studios, un-
der Wlnnio Sheeban and Sol Wurt-
zel,. are on a. closer working ar-
rangement with the Fox home of-
fice. Without disturbing the elas-
ticity of production, the Fox chief--
tains have figured how to stick
witbin reasonable budget re-
quirements on film costs. This
meaps that any talent additions or
letouts will be subject strictly to'
studio contract obligations.
It Is figured also that the For
program for the' cdmlng season of
around EO films will require an ag-
gregate estimated cost of about
$16,000,000.
The contract angle la Important
because it means that under
Sheehan and Wurtzel, before a
player may be dropped and ianother
employed, the director and produc-
ers on any film project will have to
consider the company's responsibil-
ity under existing contracts. Basic-
ally, what the Kent- Sheehan con-
fabs have concluded here is that
at Fox there shall be no indiscrim-
inate firing, or, for that matter, hir-
ing, of high salaried people, unless
such. {Seople fit In absolutely into
the picture and attendant produc-
tion costs.
W6 PUSHES BACK
CONVENTION A WEEK
Annual convention of the Warner
Bros, clan has been set back a week.
Originally due June 8 on the Coast
the boys will now gather June 10.
Location remains the same, Los
Angreles, with everybody in session
until June 13.
Lesser's Juvs Contractee
Hollywood, May .T.
Sol Lesser signed Dean Benton,
Juvenile, to two-year contract.-
There is considerable curiosity
both, in the trade and downtown on
'what position the downtown note-
holders' committee may take on the
current Fox Metropolitan reorgani-
zation situation. There are some
funny angles to this situation be-
cause It is held that half of the four
members of the committee are not
on speaking terms with each other.
Everybody almost expects a split
report and It Is held that a major-
ity opinion of the members Is prac-
tically Impossible.
What the trade and other Insiders
feel Is that the committee's opin-
ion may be dictated by the law firm
of Beekman, Bogue & Clark. Here,
however, again, there are some
complications of moment, especially
in the event Paramount m^kes a
bid for the Fox Met properties or
tries to make one. Beekman, Bogue
& Clark is counsel to the bank
creditors of Paramount. Such bank
creditors are generally on the other
side of the fence to anything which
may be sponsored by iuch interests
in Paramount as Atlas and the
Fortington-Hcrtz elements.
William T. Greve, a member of
tho Fox Met noteholders commit-
tee, Is an Influential personality In
Par's reorganization situation,
through Allied Owners, of which he
is a trustee. Max Horowitz, who
Is expected to line up with Greve
in the Fox Met situation, is a for-
mer pnrtner in Hallgarten, which
Ist Runs on Broadway
(Subject to Change)
Week of May 10
Capitol — 'Go Into Tour
Dance' (WB) (2d week).
Music Hall— 'The Infor
(Radio) (9).
Paramount — 'Goln' to Town*
(Par).
Rialto — 'Werewolf of London'
(U) (9).
'Rive 1 1 — 'Les isorables*
(UA) (4th week).
Roxy — 'Bride of Franken r
ateln' (U).
Strand— <0 Men* (WB) (Snd
week).
Week of May 17
Capitol — 'Age of Indiscre-
tion'. ( ).
ueic Hall — 'Break of
Hearts' (Radio) (16).
Paramount — 'Going to Town'
(Par) (2nd week).
Rivoli— 'Les Mlserables' (UA)
(6th week).
Roxy — 'Bride of Franken-
stein' (U) (2nd -week).
Strand— 'Q Men' (WB) (8rd
. . -week) V
Cline to Prod, at Par
Hollywood, May T.
Eddie Ciine has been made pro-
ducer at Paramount to handle six
or eight comedy features in the
Harold Hurley unit. Kate Douglas
Wiggins' 'Timothy's Quest', will be
his first. '
Deal gives him the privilege
direct one or two.
Paterson^ Boyer Abroad
Hollywood, May 7.
Fox has granted a three-month
layoff to Paf Paterson, contract
placer, and she accompanies her
husband, Charles Boyer, to Europe.
Boyer will make- two pictures for a
French company and then the pair
vacation in England.
Miss Paterson returns to the Fox
'lot in August, Bloyer returning- for
his next picture for Walter Wanger
In- October.
FOX FASmONERS SWITCH
Hollywood, May 7.
R.oyer, fashion expert, :1b off the
Fox payroll after three .years.
William Lambert takes over du-
ties at the Western avenue studio
In addition to his own at Westwood.
firm has Maurice Newton as a di-
rector of Par.
Ernest Nlver and Alvln Schlosser
have aided the present Fox The-
atres-United Artists people In
drawing up the combo's proposed
plan of reorganization. The outlook
l3 that Greve and Horowitz, or the
latter's substitute, Frederick Pey-
ser (with Hallgarten) may ob-
ject . to this plan and possibly Si
Fabian's also, unless each or both
is greatly modiflcd,
There has been much said about
Fox Film's franchise in this situa-
tion. Ernest Nlver, of Halsey-
Stuart, and a member of the Fox
Met noteholders' committee, Is also
a director of the Fox Film board.
"There is the chance that the com-
mittee, despite all these Internal
complications may come to some
unanimous verdict or perhaps even
a majority verdict, but those close
to the committee, including Its
counsel, have been incommunicado
on the situation.
So far as observers view tho sit-
uation, that downtown noteholders'
committee with Its. Internal Situa-
tion probal)ly Is about the most
complicaed situation of its kind
known.
'Right to Buy'
Much ado at the Fox Met hear-
ings on the question of film fran-
chi.ses and the value of same. At
(Continued on page 7!>)
Film trade Is ga-ga about the Fox
Metropolitan -reorganization situa-
tion. None knows where the thing
Is heading. Consequently there Is
much trade conjecture about the
possible outcome. ' A cash bid at the
present time can transform the sit-
uation altogether. Whether such a,
bid will be made may bo determined
at the next court hearing tomorrow
(Thursday).
• The Fox Theatres- Weisman plan
is pending. SI Fabian ofCers a plan.
B, S.' Moss, stated to be associated
with Sam (subway builder and
brewer) Rosoft and Samuel (Ice and
coal)-. Rubel, may offer -a plan. A
Fox Theatres stockholders' protec--
tlve committee, represented by the
law firm of Jenks & Rogers may
offer a plan. Gustavus Rogers, of
this firm. Is a brother of Attorney
Saul Rogers, counsel to W. C. Mi-
chel and Sidney Towell, among
others, holders of Pox Met notes.
At the last hearing, Wednesday
(1), It was Indicated to the court
that Atla3 Corp. and H. A. Fortlng-
ton. associates of Paramount, would
urge the'l>aramount board to make
a cash bid for the Fox Met houses.
These indications came from At-
torney Reaves, counsel to Fabian,
who stated he was authorized to
tell this to the court by those men-
tioned. Interests. Also, such a cash
bid would be for an amount of
around $4,000,000, outside of the
cash presently held in the Fox Met
treasury.
The B. S. Moss bid would have
some cash features, according to
Intimation that might size up mora
appeallngly than is offered by plans
so far. Also, according to some
sources, the Moss olTor, . If made,
would provide for full bond sub-
stitution to bondholders who would
rather take iiotcs, John Kadei is
counsel to Moss.
It is figured that modifications
miay be suggested to the pending
Fox Theatres-United Artists plan.
Also that Fabian's contemplated
offer will have modifications. Such
modifications are figured as have
been suggested through the many
days of testimony taking before
Federal Judge Mack in N. T.
The last Important witness to
testify was George J. Schaefer, gen-
eral manager of Paramount. He had
been s.iibpoenaed by Milton Weis-
man, receiver for Fox Theatres and
co-sppnsor of the Fox Theatres-
United Artists reorganization plan.
Weisman later -excused Schaefer,
after he had had him subpoenaed,
but at the request of counsel to
Fabian, Schaefer appeared.
Schaefer's principal purpose In
testifying was to correct an Impres-
sion previously given the court by
Fabian. Fabian had testified that
Schaefer told him Paramount.mfeht
make a cash bid for the Fox Met
group through Atlas a,nd Fortlngton.
On the stand, Schaefer stated, such
an impression must be a mistake on
Fabian's part because he (Schaefer)
did not have any such conversation
with Fabian, nor did Schaefor make
any statement to this effect to Fa-
bian.
Schaefer was on tUe stand most
of the day last Wednesday (1). It
was disclosed for the court record
that Milton Weisman also had sub-
poenaed Herman Starr, v.p. of War-
ners, but had later also excusn'l
Starr from having to testify.
Par Teaming Tots
Hollywood, May 7.
Paramount is planning a new co-
starring team of Its two moppets,
David Jack Holt and Virginia Weid-
ler. Both youngsters have come to
the top fast as featured players and
studio feels they are ripe enough,
to carry a feature.
Order Is out to get stories for
them with the hope that ono will be
secured In sufficient time to permit
an August release of the picture.
TOT'S WB DEAI
Los Angeles, May T.
Baby Sybil Jason, six-year-old
film pliayer import, is guaranteed
$100 per week for 26 weeks by con-
tract which Warners have submit-
ted to superior court for approval.
Options would run her salary to
$1,500 at expiration of seven-year
term.
Inside Angles to Fox Met Reorg
Wednesday, May 8, 1935
P I C ¥
E 9
VARfETY
PAR VS. LOEW IN NEW YORK
Fox, U, WB Decline to File Salary,
6oni!s or Other Data in Waslu but
Disclose Corporate Stock Setup
Washington, May 7.
li'ox Film Go. declined to reveal
the details of a salary and bonus
payments, contracts, or proflt-shaj"-
ing arrangements with its principal
employees in filing application to-
day for permanent securities' regis-
tration privileges with the Federal
Securities ahd Exchange Commis-
sion. Lengthy document omitted
salient facts which were submitted
confidentially in a challenge of the
commission's authority to publish
the company's earnings. Commis-
sioners have not so far acted on the
request that the info be kept secret.
Asking the right to list on the
New York Stock Exchange an issue
of 2,419,759 shares of new Class A
common stock, the corporation dis-
closed that it owns completely 25
domestic and foreign subsidiaries,
holds 87.6% of the stock in Movie-
tone 'News and 21 foreign compa-
nies, about which details were sub-
mitted confidentially. Application
revealed also that the Chase Na-
tional Bank is owner of record of
72.3% of tlie outstanding Class A
common stock, while General The-
atres Equipment holds voting trust
certificates representing 88.18% o£
the outstanding Class B common
6tock.
Parent corporation, the applica-
tion disclosed, owns 42% of National
Theatres Corp., which controls 338
theatres in operation in the middle
and far west and all of the United
American Investing Corp,, which
holds 49% of the voting and 75% of
all outstanding stock of the Me-
(Continued on page 64)
Both Selznicks
In N. Y. Huddle
On Indie Prod.
Myron Selznick is awaiting Dave
Selznick's arrival In New Tork to-
day (Wednesday) at which time
their pending production-distribu-
tion negotiations will be further
discussed. Talk of an Independent
releasing organization, tying in
•three other Indie producers, with
■Jock Whitney money as the b.r.,
seems the hottest. This is In ad-
dition to the Selznicks' own pro-
duction. Lloyd Wright, the Selz-
nicks' Coast attorney. Is due In to-
day (Wednesday) with Dave Selz-
nick for the legal details.
Myron Selznick has been east for
almost a month. Several deals
have been projected. A United Art-
ists production unit is one. The
Universal thing is still a possibility,
although somewhat chilled.
Meanwhile Dave Selznick, as a
Metro producer, has two more to
make for M-G Including 'Tale of
Two Cities,' which Jack Conway di-
rects and S. N. Behrman Is adapt-
ing. Both accompanied Selznick to
N. Y.
While east, Myron has also been
huddling with Leland Hayward,
eastern rep for the Selznlck-Kauf-
man agency, on possible addition
of manpower for the agency east
and west.
Both Selznicks are due to return
to Hollywood next week.
HAYSITE AT ALLIED CONV.
A, L. Dickinson, of the Hays' of-
fice, left yesterday (Tues.) for At-
lanta to attend three-day conven-
tion of Allied States and Motion
Picture Theatre Owners of Georgia,
Alabama and Tennessee.
From there he proceeds to Los
Angeles to attend the convention of
Society of Jlotlon Picture Engl-
■.loprs.
WB ASCAP Break
Latest developments in the
threatened break of the War-
ner Bros, music publishing in-
terests' from the ranks of the
American Society of Compos-
ers, Authors and Publishers
are contained in a story car-
ried in the music section.
Also included In this story
is the significance that ASCAP
directors are attaching to the
failure of all other producer-
owned or afflliated music firms
to signature the new member-
ship contract.
MARCO CONFAB
EAST ON U PIC
STAGING
Hollywood, May 7.
Universal and Fanchon & Marco
are discussing the possibility of a
hookup between the two firms for
F. & M. to handle the dance and
music end of whatever musicals U
may make. Understood that Marco
is east to talk things over with
home office Universal oflUclals,
Probability is that after eastern
confabs matter will be shot here for
final okay by Carl Laemmle.
The F. & M. thing is considered
to- be one of those perctntage-of-
the-nct deals, with Fanchon &
Marco devoting Its talent resources
and effort to certain Universal films
to which F. & M. will be assigned.
So far as known there is no sal-
ary arrangement with th^ deal, If
made, conditioning the full-time-
services of Marco and his sister,
B'anchon.
Previously Fanchon & Marco
were around scouting for a unit
production base with Universal and
also for a buy-in, but neither of
■these angles materialized or pro-
gressed very far.
U KEEPS 'SHOW BOAT/
SPURNS 250G OFFER
Hollywood, May 7.
Although another major studio is
reported to have offered $250,000 for
the screen rights to 'Show Bojjt,'
Universal wl,ll not sell and plans a
production start June 15.
Start had been delayed with the
studio now trying to get an exten-
sion of the loan of Irene Dunne from
Radio in order that she will be
starred in the film as originally in-
tended. James Whale will direct.
MK StiD in Front
Chicago, May 7.
Balaban & Katz Is ahead of last
year despite five bad weeks during
March and April.
Losses at the Chicago have been
made up at the Roosevelt which is
doing well since the darkening of
the big McVIckers.
Clark, Wobber Huddle
Hollywood, May 7.
John D. Clark, Fox general sales
manager. Is at the studio for pro
ductlon confab before the company's
convention, likely in Chicago at the
end of this month.
Herman Wobber, Coast sales
chief. Is also conferring with studio
PIIR-LOEIW'S \m
PACT NEARS END
New Par Bmrd's First Im-
portant Test of Showman-
ship Over the Bid for Fox
Met's 84 Theatres in Met-
ropolitan N. Y. Area
PAR-KAO ALSO OVER
Paramount's iiew board of direc-
tors faces its first important test of
showmanship in the event this body
convenes under special call to con-
sider the advisability of a bid by
Paramount for the control of 84
Fox Metropolitan theatres in
Greater New York."
Although the trade is skeptical
about Paramount's making a bid,
nevertheless It is stated officially at
Par that following a special meet-
ing of executives with certain mem-
bers of the board and certain coun-
sel to downtown protective commit-
tees, on Sunday (6), that Par has
the matter still under consideration.
Adolph Zukor, T. Frank Freeman
and George J. Schaefer, besides
John Hertz, H; A. Fortington, and
Edwin Wcisel, counsel to Atlas, are
stated to have been presented at
this meeting. This was not a meet-
ing of the board.
Back of all other angles in the
situation, the trade sees Par and
Loew contesting for eminence. By
the terms of a deal which was made
between Loew and Paromount, In
1926, Paramount agreed not to build
or operate film houses in Greater
New York, except for two or three
spots such as the Paramount, on
Broadway; the Paramount, Brook-
lyn; and a house In Staten Island
Par no longer operates the Brooklyn
or the Staten Island theatres.
Par's N. Y. Deals
The Loew-Par deal In- 1926 expires
in around 18 months. Additionally,
Loew is supposedly considering an
invasion of the Chicago loop area
which is dominated by Paramount
(Balaban & Katz).
The Paramount deal with Keith-
Albee-Orpheum for Greater New
York expires, under stated cancella-
tion by KAO, as at the close of the
current season. KAO has an under-
standing with Joseph M. Schenck
and United Artists by which KAO^ls
.assured of product for a term *of
years for certain of its N. Y. thea-
tres in the event that the Fox Thea-
tres-United' Artists reorganization
plan for Fox Met ia accepted by the
court. It is held also, likely that
KAO may purchase additional U.A.
product this coming season, whereas
formerly KAO nixed a U. A. deal.
All of these angles can have a
bearing on Par's New York situa-
tion.
The Fox Met account is reported
worth' around $600,000 annually to
Par. Loew's account is worth
slightly more to Par.
Par's chief concern is seeing that
Its product has a free market in
Greater New York. Paramount is
not concerned with what individuals
purchase control of Fox Met. It will
consider any reasonable offer from
anybody for its product, accordmg
to spokesmen.
Fact that Paramount might con-
sider making a cash bid for control
of Fox Met apparently started with
associates of Paramount, such as
Atlas Corp. and H. A. Fortington.
These may have been inspired by
inside company factors whose iden-
tities have not been revealed.
Si Fabian may have been confu.snd
when he testified on the stand at the
Fox Met hearings that George J.
Schaefer. of Par, told him Atlas and
Fortington would bid for Fox Met
on behalf of Par. Schaefer, taking
the stand, later denied he told
Fabian any such thing or that ho
held any kind of conversation with
Fabian relating to such a possibility.
It appear.") that Fabian has confused
Schaefer with some other in-
dividual.
The trade Is certain that should
Par bid for Fox Met control, such
action win arouse the opposition of
United Artists. Par's action will be
(Continued on page 78)
ConsoL Lab. Would Gather Indies
Into Fold to Set Up Barrier Vs.
Raids on Print Biz Via Financing
H
izonner
Chicago, May 7.
John Dromey, picture buyer
for Publix Great Lakes, wai
elected mayor of North Chi-
cago, a town of a1)out 10,000
■people.
And by the biggest majority
the town has seen In years.
ANOTHER ANGLO
AMERICAN
PIC DEAL
London, May 7.
Guilo Nlcklas, joint managing di-
rector with Joe' Bamberger of the
recently formed Independent Pro-
ducers' Studios, and Captain Dixley,
member of Parliament and former
chairman of London Films, sailed
for New York Saturday (4) to con-
fer with Joe Brandt and Al Rosen
on a proposed Anglo-American film
deal. Captain Dixley is chairman
of Anglo-American Renters' Asso-
ciation, which is allied with IPS.
Proposed plan is to produce about
12 films annually, including three
musicals. Company has acquired
the Consolidated Studios in Elstree,
formerly owned ..by James Bryson,
and are erecting two extra stages.
Peter Witt, former head of Union
Films, and now foreign manager
of the two companies, is sailing
also.
COOPER SETS TOMPEIi;
ENDING STAY AT RADIO
Hollywood, May 7.
With 'Last Days of Pompeii' ready
to go into production end of next
week, Merian C. Cooper is getting in
a position to wind up his Radio as-
sociation. Picture has a 10 week
schedule with Cooper getting ready
to vacation In Europe at that time.
Returning here he will be produc-
tion head of Pioneer, which will
turn out four Technicolor pictures
yearly. Production headquarters
and release for the Pioneer product
Is still unsettled.
Cast for 'Pompeii' includes Pres-
ton Foster, Helen Mack, Alan Hale,
Louis Calhern. Loaning deal is on
the fire with Metro for Lewis Stone.
Ernest Schoedsack directs.
Par's Paris and N. Y.
Sales Conventions
In addition to Its u.sual wales con-
vention, to be held In New York
June 13-16, Paramount this year
holds an International meet In
Paris for three days starting to-
day (Wednesday).
John W. Hlck.s. Jr., foreign head
of Par, now in Europe, will pre-
side, while Fred Lange, Par'.s man-
aging director in Europe, in charge
of all arrangements. All branch
managers, film salesmen, bookets
and theatre managers on the Par
payroll in Europe are attending,
and some of Par'.s new product will
be screened. Foreign .sales confab
was called not only for discussion
of Par's Hollywood and Astoria
plans, plus newsreel and short.i, but
al.so to con.slder foreign production
plans with Jolnvllle (Franco) studio
reported to maicq about 10 ff.-itiire.<;
this year, flnanco'! by Imli s.
Hollywood, May 7.
Determined to hold a large por-
tion of the laboratory and print
work of the top bracket Independent
producers, Consolidated Film Lab-
oratories Is working on a - plan to
centralize distribution of product ot
the bigger independent producers
who are wholly or partially financed
by Consolidated.
Herbert J. Yates, head of Consoli-
dated, v/as here for 10 days going
over details of the proposition to
get most of the big independents
under one chain of state right' ex-
changes. It is not known what
progress Yates made on the plan,
but it is said that prior contracts
and commitments preclude any pos-
sibilities of pushing through, the
idea at this time.
Consolidated wants to keep the
customers among the Independepts
that are now on its books, and has
been uneasy about the recent at-
tempt of Pathe to enter the finan-
cing field for releases going through
I'lrst Division, /hereby Pathe
would secure^ the negative work and
release printing of each picture in
which there was a slice of Pathe
money for financing.
It is known that last year several
ol the larger independents now do-
ing either lab or financing business
with Consolidated had been ap-
proached by Pathe and other money
groups with financing offers, if the
lab and release print business went
along. Consolidated would tie up
its present customers through the
financing and release ends to pre-
vent any raids by outslclers. In
addition, it would insure itself re-
loaso printing of more than 100,-
000,000 feet annually, besides the
negative processing.
In grouping the producers, who
would operate as separate units and
retain their own identities, the plan
provides for the selection of top
state riglit exchanges in each terri-
tory to handle, the combined prod-
uct exclusively. Setup would in-
sure the exchanges a steady flovr
of product, and would centralize
distribution of a large amount of
Consolidated financed product to
insure proper returns to both the
lab and the producers. System
would also provide an easy means
of auditing exchange books to check
up on rental averages duo pro-
ducers on percentage pictures.
TALK FOX-ROXY
PRODUCT DEAL
Fox product may go to the Roxjr,
N. Y., this coming season (193D-'30),
with hedging reported on a long-
term franchise with Radio City
Music Hall.
Hall has entered into a five-year
deal with RKO Ho.dlo, but no others
so far. In addition to Fox, U and
Columbia, from whom It has had
selective deals the past two years,
the Itadlo City dc luxer Is angUny
for United Artists.
PAR'S 1ST NEW THEATRE
BIDG. SINCE BKPTCY.
Paramount is building a theatr
nr.st since Its bankruptcy.
It will be a medium-sized house
at KIngsport, a new town for Par,
to be built by Kingsol Theatres, Inc,
subsidiary formed for the purpose.
House will become one of the Ala-
i)ania Tlir-atras group, a partly-
ownod suljsidiai-y of Famous The-
atres (P.ir). balance of ownership
l)"in»; vosiod )n K'incoy & Wilby and
rmsnc'l.TfOS.
VARIETY
PICT
E $
Wednesday, May 8, 1935
Amusements Drift with General
Market, but Strong in the Main
Whole stock market lost ground
yesterday (Tuesday) and a ma-
jority o£ amusements joined In the
decline. However, most of the loss-
es In amusement group were of
small fractional variety. Columbia
Pictures certificates went to another
1935. high at 48%. Sulk of amuse-
ment Hens also felt tl\e pressure,
many being oft a point at the close.
BKO bonds were an exception, go-
ing up a point to 31.
■ Continued strength In the amuse-
ment list, which sent six common
•and preferred stocks and nine bonds
to new 1935 highs, attracted the eye
of the speculative fraternity last
week. As. this was transpiring dur-
ing the past six trading days, the
amusement group, as measured by
the averages, was edging up frac-
tionally above the previous, two-
year peak. Group, closed higher for
the seventh consecutive -jveek. -Fin-
ish was at approximately 28%, an
'advance of 0.625. of a point.
Common and preferred Issues to
go into fresji high territory, with
their new peaks and net gains on
the week, were American Seating,
7%, a gain of 1% points; Columbia
Pictures certificates, 48,. up 5%: Co-
lumbia Pix (Curb listing), 45%, up
4%; Loew's common, 39%, up %;
Radio Preferred B, 49%, up 1%, and
"Westinghouse common, 44U, up %.
On the bond list, the following
amusement Hens, with their new
tops and net gains, were General
Theatre BJquipment bonds, 12%, up
2%; certificates of same, 12%, up
1%; Keith 6s, 79%, up 2%; Par-
amount-Broadway 5%s, 56, up 2%;
certificates of same company, 55%,
up 2%; Parttmount-Famous-Lasky
€s. 90, up 5 ; certificates of same. 90,
up 4%; Paramonnt-Publlx 6%s,
"91%, up 5%; and certificates of
these, 91%.. up 5%.
Folfews Averages
In its action during the past six
days the amufifement group has fol-
lowed the trend of industrials as
measured by the Dow-Jones aver-
ages. Whereas, the 12 representa-
tive amusements advanced. 0.625. the
Dow-Jones industrial averages went
up 0.62 of a point to 110.63 at the
close. These averages hit a new
1935 top Monday (6) at 111.60.
As with stocks in the industrial
(Continued on page 48)
AGENTS AND FOX
Not to Contact Sheehan Except in
Important Deals
Hollywood, May 7.
Taking prccedental action, Fox
instituted new regulations govern-
ing the conduct of agents on the
lot. Only in cases of unusual im-
portance, and "away from routine,
will percenters be permitted to con-
tact Wlnfleld Sheehan.
Business- concerning director,
writer and actor-term contracts
must clear through Jack Gain, who
also function's on hearing directors
for one-picture deals. Sol Wurtzel
I passes on aU player casting on
Western avenue lot. Writers' busi-
ness must go through Jaoon Joy
and John Zinn. Stories and play
transactions must get Julian John-
son's okay.
Casting departments to handle
player deals for all aupporting roles.
Yesterday's Prices
Net
Bklea. niRta.Low.tiMt.cbc*.
a,7W)Col. Plct..M8M 47% 47M
100 Con. F. pt. :? 17 17
1.000 East; K...13Sm80 130 -014
1.700 Fox A 11% mi 11V4 - J4
11,800 Gen. El... 2tV, 23S 23% - H
1,400 Loew ....38% 88 38%-S
7,600 Par. ctfi.. .1% 3<A 3i4
200Patbe A... 8% 8% 8%-%
9,800 RCA 5'/l 5 5H
9,200 Radio B... 48% 47% « + H
200 RKO m IH , „
900 W. B 3li 3 8H + H
CURB
1,800 Tech 1894 18 18 - V4
200 Trans-I, . . 214 2>4 2>4 - H
BONDS
»30,O0OQ«i. Th....ll'54 1114 1114-%
2,000 Keith .... 78H W.i 78H -1
14,000 Lo»w 1(MK 10414 IMH
12,000 Par-Pub .. 90X 88H 89% -1
6,000 Do. ctfe. 90 89% 90 —1 H
2,000 RKO 31 31 31 +1
Be,WK!W. B WA 67T4 0814 -1
• New 1030 high,
General Adnush
UppihgSeenin
'MisW Deals
Loew is conducting a unique test
In three key spots — Pittsburgh, In
dlanapolls and Columbus — the week
of May 10 with Increased scales for
the showing of 'Les Mlserables.' If
the Idea clicks, the circuit will book
this United Artists feature generally
at upped scales, thus establishing a
direct move .towards a general b.o
edmlsh upplng.
Loew theatres had 'Mlserables'
booked for the ehtlre circuit May 10
but on U. A.'s. demand for a 35c
mat and 66p nlte scale, circuit can
celled the- picture for that. week and
advanced' It to the l'7th, but decided
to utilize the three keys as a test
of higher admlsh.
Apart from being amenable to
generally, pushing prices upward,
Loew people are paying a stlfter
guarantee apd percentage rental for
the Zanuck picture.
If 'Mlserables' had been com^
pleted two months sooner It would
have gone out as a roadshow at
traction geneiully. ' It's being road
ahowed In several w6st coast spots
U May Rush Out 'Jim'
with the probability that 'Dia-
mond Jim,' first feature slated for
1935-36 schedule, wlH be finished in
two weeks. Universal Is considering
releasing it ahead of some current
product, still in work.
U has completed all but eight plx
on the 1934-35 lineup.
KEUGEE'S BIP lATEE
Holly-wood, May 7.
Otto Kruger, held here in the
legit production, 'Accent on Youth,
will not go to England as antlcl
pated for the king part In
•Du Barry' to be made by British
International.
However, arrangements are being
made with Metro to let him go to
London in the fall to do one for
BIP.
Mickey Mouse Mag
With Fitm Exploit
Angles; Home, Pub.
A mag devoted to Mickey Mouse
and pointed for kid circulation,
which win go to M. M. manufactur-
ing licensees for advertising sup-
port, will be launched May 15. First
issue to number 44 pages. Hal
Home, ad director of United Artists,
is the publisher and has set up of-
fices on Fifth avenue under Hal
Home, Inc., with a staff of 20 so far.
George Daws, lately eastern pub-
licity head for Sam Goldwyn, Is
editor.
Sheet will be known as the Mickey
Mouse Magazine. It will be of the
Saturday Evening Post size and
print in four colors. Internatlpnal
Circulation people will distribute
through Its 600 branches. As a
starter the mag will be published
quarterly, later on probably becom-
ing a monthly, with circulation
sought abroad as weU as in Amer-
ica. Will be printed .In Chicago.
In addition to serving as a vehicle
for promotion of Mickey Mouse
manufacturers, of which there are
230 in the world, publishers believe
the mag wlU serve as an aid to the-
atres which can tie up with It on
contests, sell It In lobby, giveaways
etc.
Licensing of M. M. manufacturers
throughout the world was under-
taken only a couple of years ago.
According to an incomplete check,
$20,000,000 of M. M. merchandise, not
Including General Foods, which
puts the cartoon character on Its
packages, was sold in 1934. The
Gen. Foods ad- budget on M. M. is
$1,500,000 alone.
The makers of Ingersoll watches
from June, 1933, to the end of 1934
sold 2,000,000 timepieces of the
Mickey brand at a retail value of
$6,000,000, while one factory in
Connecticut does nothing but make
1,00.9,000 Mickey ° Mouse sweat
shirts a year.
COAST VISIONS
ROADSHOW
REVIVAL
Los Angeles, May 7.
Decision of United Artists to
roadshow 20th Cbntury'a 'Les Mlser-
ables' In the Geary, San Francisco,
at $1.10 top, and booking the opus
Into the Four Star here at a 76c
top, has created a feeling in film
circles that the Coast area Is in for
a revival of the one-time profitable
two and three-a-day screenings.
Homer Curran, who leases the
Geary, and Herbert Bregstein,
closed for 'Mlserables' to open on
the two-a-day basis May 12. Four
Star run here starts May 10 with
a minimum of four weeks antici-
pated.
Mlserables' test, if proving okay
at the boxoffice, may be followed by
other major dlstribs. Roadshow pic-
tures have been missing from the
Coast for past several years. At
one time siich legit houses as the
Blltmore here, Geary, Curran and
Columbia in San Francisco and
similar theatres in other parts of
the Coast region played to high
grosses with steller twb-a-day pix.
Warner Bros. 'Midsummer Night'tf
Dream' will probably roadshow and
Fox's 'Dante's Inferno' is also being
so considered.
L. A. to N. Y.
E. H. Griffith.
Baron Philippe de Rothschild.
Frank Mapterly.
Nell Agnew.
Leon Gordon.
Pauline Lord.
Burt Kelly.
Ned Deplnet.
Jules Levy.
H. 3. Yates.
J. R. Raymond.
Al Frledlander.
Leiand Heyward.
David Selznlck.
Mike Marco.
Jack Conway.
S. 'N. Behrman.
Conrad Nagel.
Tim McCoy,
N. Y. to L. A.
Jlmmle Durante.
Lou Clayton.
Bill Pine.
Evelyn Poe.
George Halght.
Everett Marshall.
Matty Rosen.
,)Im Tully.
Inside Stuff-Pictures
Growing interest of the post office department In bank nights is going
to spell trouble for those managers using the stunt, for there :'b no two-
way opinion, according to the postal laws. The latter were drawn up at
the time the drive was being made to oust the Louisiana lottery and
were made air tight. Probably not Intended to apply to minor affairs,
but it's the law and enforceable. Merely the line 'Bank Night Every
Thurisday' or similar addition to a newspaper ad, would be technically
suRlclent to bar newspapers .containing the str.tement from transmission
through the mails. Same applies to mailed programs or other advertis-.
ing matter.
Post office definition of a lottery requires these factorq to be present:
the offering of a valuable prize, distribjited through the element of
chance, in consideration of a valuable payment. Latter Is the Joker, since
It has been held (Haynle Theatres, Minn,) that attendance at the theatre,
without even paying admission, constitutes a valuable consideration.
Even a guessing contest with free guesses is held to be outside the law,
though the same contest stated as, an 'estimate' contest Is permissible,
since careful estlniating Is presumed to remove the element of chance
as contained in the guessing.
Every so' often Will Rogers gets a hunch he'd like to have his say on
selection of story, director or picking the cast. So. Winnie Sheehan
chose a spot to cure him.
. When Rogers mentioned he'd like to cast one of his pictures, Sheehan
okayed It. Lineup called for a couple of Children, twins, and the Fox
studio head told the publicity dei>artment to announce the require-
ment and that the choice was up to Will. The next night, when Rogers^
got home, Ms front yard was knee deep with kids and mothers and It
took two ' mall men to make the delivery at ' the house the following
morning.
Rogers took a short cut to the studio, cried 'Enough,' and hasn't
mentioned the matter since.
First-run downtown- cinemas in Baltimore have all gone in rather
strenuously In Quoting blurbs from the trade press in advertising plx.
The indie straight-film Keith's started it about a year ago and has grad-
ually increased scope of Its credited clippings. This house digs 'em up
out of virtually all picture trade sheets and spreads the blurbs in news-
paper ads as well as lobby dresa-ups. If a film gets a better press from
the Balto crix on the dallies, these remarks are substituted; if not the
trade-papers' remarks are kept fiying In front of public right through
the film's run;
^ Previously the first-run spots went In extensively for fan mag rave»
but stopped when, realized that. public was hep.
RCA Net Profit Up Z\l
First quarter earnings statemient
for 1935 read at the annual stock-
holders meeting of RCA yesterday
(Tuesday) showed that Radio Corp.
of America net profit increased 31%
over the same quarter 1934, or from
$1,235,725 to $1,618,026. It was the
sixth consecutive quarter that RCA
has earned a profit.
Consolidated gross for the March
.quarter was 11% ahead of the gross
In the same three-monlh period in
1934, the Increase being from $19,-
ld3,919 to $21,265,789.
David' Sarnoflt, president, stated
that there had been no change In
tho company's attitude as to mak-
ing dividend payments on the Pre-
ferred B stock since the annual re-
port early this year. While such a
plan apparently has been under
consideration, any action toward
paying a dividend on this prefer-
ence issue will have to be taken at
the RCA directors' meeting this
Friday (10).
Directors re-elected for a three-
year period were Arthur E. Braun,
John Hays Hammond, Jr., Edward
W. Harden and Sarnoft. Their new
terms of office will expire in May,
1S38.
KAO, Keith's Statements
Keith- Albee-Orpheum, chief RKO
theatre subsidiary, reports a net of
$41,789.95 (subject to year-end ad-
justments) for the 13 weeks enCed
March 30, this year, after deducting
all charges including depreciation of
$210,414.04. This is before provision
for $12,835 In Federal Income taxes
B. F. Keith's net for the same pe-
riod is $25,820.
NEW U PKODTJCER
Hollywood, May 7,
Ben Verschlciser, for the past two
years producing for Monogram, re-
signed last week to join TJnIver.«-nl
in the same capacity.
He will make a series of pictures
inulgcted at around $100,000.
Coast freelance press agent planted a story in a Los Angeles paper
to the effect that one of his femme clients, in the hospital, to have her
tonsils- out, suffered a hemorrhage and was near death. P.a. stretched
the truth considerably in order to get a fair sized publicity break. Now
the physician, who performed the operation, is demanding that the paper
which printed the yarn make a retraction, claiming that the girl never
suffered a hemorrhage and that the story assails his professional reputa-
tion. Result the p.a. -is In Dutch with the paper and with the studio
where his client Is under contract.
California Congress of Parents and Teachers, through its motion pic-
ture chairman, Mrs. Leo B. Hedges, hag announced its withdrawal from
further cooperation with picture houses In sponsoring wholesome screen
programs for children on Saturdays. Mrs. Hedges states that her de-
partment has worked for years In attempting to educate exhibs to suit-
able Juve programs, but that following a checkup of ^7 houses in the
Los Angeles territory on four consecutive Saturdays, it was found that
most of the programs were wholly unsuited for children, so any further
chaperoning or cooperation would be discontinued.
Surfeit of major releases for the nabe subsequent run houses In the
Loo Angeles area, and a shortage of suitable features for the down-
town L. A. second runs, has exhibs in the territory running around in
circles. Number of indie nabe operators plan to go to triple bills for
a few weeks, in order to take care of the accumulated product. On the
other han(^, such downtown houses as the Rlalto, President and Tower
are so pressed for features that programs are frequently forced for
two or three weeks.
First two relief project newsreels completed by Los Angeles County
Relief Motion Picture Project have been shown to government adminis-
trators in Washington, with the latter requesting the L. A. unit to for-
ward a print of each subject to the capital. The M, P. unit, under th«
supervision of Archie Campbell, provides work for about 200 film workers
and technicians. Equipment and other supplies are donated by the
major' studios and various dealers on the Coast.
The Fred Astaire legend, concerning Metro having passed him up after
having hirh In the bag, la nixed by Radio executives. Latter say that
Astaire reached the Coast under contract to Radio, but with no Imme-
diate picture In sight M-G's request for loan was granted. That'*
when he did the bit in the Joan Crawford film ('Dancing Lady').
It is true that Astaire was previously offered to several studios, none
of which could see him.
Xet's Get Married,' next yarn for Sylvia Sidney and Fred McMurray
at Paramount, Is based on 'Let's Have a Baby," novel by Howard
Buck, previously owned by Radio. Latter studio had Ray Harris
write a treatment of It but failed to make It. Now Harris la at Para-
mount, and since Paramount has acquired the yarn from Radio, b"e
writing the continuity for it at Par.
For the French and other foreign marts, Warners' release title on the
Jolson-Keeler picture, 'Go Into Your Dance,' la 'Casino de Paree.' l>atter
gets a big plug in the film. Incidentally, with the Broadway sendoff ot
the film, plugging the cabaret-theatre of that name, the nltery misses
the benefits of the exploitation through having folded.
Central Casting and the studios have put over a scheme whereby
employes at Central and lot casting directors will exchange jobs tem-
porarlly'lii order that each can appreciate the problems of the other In
spotting extras for pictures.
Epidemic of boxoffice stlckups at many N. Y. neighborhood houses
has theatre managers oiling up their guards' heavy artillery. In numer-
ous houses in outlying districts, the manager, his assistant and one
doorman carry revolvers under police permit.
Recent cut-throat competition by theatrical printers has slashed prices
to such a level that exhibitors In Greater New York marvel at their
ability to continue In business. Show cards, circulars, large signs and
programs all are being quoted at new lows as a result of this price war.
In spots where "Les Mlserables' will not be roadshowed. United Artists
is selling the 20th Century pic on a guarantee and percentage arrange-
ment. All contracts stipulate extended runs and Increased admissions.
Ronald Colman's agents aro asking $250,000 a picture for the player
on a free lance basis. Previously Colman was getting $100,000 a film
phis 10% of the net.
W<;dncsday, May 8, 1935
PICT
ES
VARIETY
CA. Insists That LA. Sked Go Through
As Passed, but Appeal Is Expected
Although the Film Code Authority
refused at ' its adjourned meeting:
Thursday (2) to further delay
placing the Los Angeles zoning and
clearance schedule into force, the
almost certain action of Fox-West
Coast in- protesting to the L, A.
grievance board is expected in code
circles to further delay its actual
working operation.
C.A. met first on the previous
morning to hear squawks of F-WC
representatives on the Balboa (L, A.
district) theatre situation. Action
waa delayed until the following day.
Then', despite the protests of Fox-
West Coasters, the authority re-
fused to further tinker with the
sked as Anally approved the previ-
ous week. And the effective date
was left as May 15.
But Fox- West Coast legal lights
left the session with the stated in-
tention of appealing through the
L. A. board. This, In effect, will
eventually bring the complaint back
to the C.A. in N.ew York, for it Is
obvious that whichever way the Los
Angeles local codists decide, one
side or the other will appeal the
decision. Which, to all Intents and
purposes, will throw the whole
thing wide open , again.
Harry Arthur, who appeared as
one of the parties interested in the
Balboa theatre operation, told the
Code Authority that he was willing
to boost his admissions if Hunting-
ton Pai"k, Florence and Inglewood
districts would do likewise. Mem-
bers of the C.A. eventually fought
shy of this, because they felt it
would smack of price fixing, which
.Is in violation of code principles.
Disappointed
While the Fox-West Coast repre-
Hentatlves were bitterly disappoint-
ed at the outcome, they left the
confab apparently set on furtffer
obstructing the L. A. sked operation
as now constituted.
Arthur's contention was that
F-WC was not asking for some-
thing that it already had, leaving
the implication that without the
L. A. zoning and clearance setup
under the Blue Eagle, the Fox-
West Coasters would be happy. At
(Continued on page 75)
TWO MORE AND MONO
CHANGES TO REPUBLIC
Hollywood, May 7.
Final two pictures to be produced
by Monogram for the 1934-35 sea-
son will be 'Make a Million' and
'Roar of the Crowd.'
Former will be directed by Lewis
Collins, with original and script by
Cliai'les Logue. 'Roar of the Crowd'
has been handed to "Vln Moore to
direct.' As soon as the pair wind
up Monogram will swing over to
the new Republic name and setup,
and immediately start on the Initial
pictures for the 1935-36 program.
First Republic feature to go will
•be 'Forbidden Heaven,' with Regi-
nald Barker directing. Charles
Farrell has been signed for the top
spot and will be teamed with Char-
lotte Henry, recently placed under
term ticket by Republic.
NAUTICAL SCRIBES
Hollywood, May 7.
The Pacific Writers' Yacht Club,
nautical organization exclusively
for motion picture folk, started con-
struction yesterday (6) on a club-
house at the Catallna Isthmus.
The building will be completed
within SO days and will be formally
opened early next month at the
time of the first club cruise of the
season to the Isthmus.
FOX CONTRACTS TWO
Hollywood, May 7.
Arlene Judge, at Fox for 'Wel-
come Home,' was placed on the
contract list.
Barbara Blane, dancer. Is here
from New York, al.so undpr con-
tract to Fox.
Sec Paid Off
Los Angeles, May 7.
Idella G. Berkson, former secre-
tary for the Harmon-Islng Produc-
tions, Ltd., has been awarded $1,080
In back salary.
Miss Berkson lost in the second
count of her suit In which she de-
manded 25% interest in the Har-
mon-Islng a,nlmated cartoon assets
on assorted promlsiea for favors and
soi'vlce.': rendered.
Writers Guild Appoints
Advisors, Conciliators
Hollywood, May 7.
Advisory board and conciliation
commission of Screen Writers' Ouild
were picked by executive board last
week.
Advisory group includes' Ralph
Block, Marc Connelly, '"Gene Fowler,
Rupert Hughes, George S. Kauf-
man, Charles Kenyon, Anita Loos,
William Slavens McNutt, John Lee
Mahin, Frances Marlon, Dudley
Nichols, Samson Raphaelson, Ar-
thur Rlchman, Donald Ogden Stew-
art, Jo Swerling, L. Wolfe Gilbert
and Slgmund Romberg.
Seton I. Miller holds over as
chairman of conciliators, who in-
clude Stephen Morehouse Avery,
Claude Binyon, Delmer Daves, Al-
bert Hackett, Philip Klein, Gladys
Lehman, Mary McCall, Jr., William
Slavens McNutt, E. E. Paramore,
Jr., Raymond Schrock and Tristram
Tupper.
No Metro Cutoff on
Bank Nites, Milstein
Quits L. A. Z-C Board
Los Angeles, May 7.
Because of home ofllce instruc-
tions not to aiscontlnue film service
in bank night cases while federal
court Injunctions are pending cov-
ering OXnard and San Gabriel
liouses, J. J. Milstein, Metro ex-
change manager, refused to sit on
any further cases Involving the
money giveaway, and tendered his
resignation as a member of the Los
Angeles grievance board, before
whom the issues are pending.
Mllsteln's action brought to a halt
a grief board hearing against Prin-
cipal Theatres and American
Amusement Co., operators of the
■Ventura, in Ventura, and against
Dietrich & Feldsteln, of the San
Fernando, , who had been cited for
trial because of resuming bank
night after signing compliance
orders following cease and desist
ruling last fall.
Hearings have been put over un-
til Weljnesday (8).
Metro h. o. notified Milstein that
no film service is to be denied ex-
hibs involved in bank night cases
until a disposition has been made
of the Oxnard and San Gabriel fed-
eral court actions.
Test case of the legality of the
Arizona lottery laws, as they apply
to bank night, comes tomorrow
(Wed.) when the Yuma theatre in
Yuma will go into court to defend
Itself against charges preferred in
connection with its operation of the
.money giveaway.
NO FdX-WC PROTEST
ON L.A. ZONING SKED
Los Angeles, May 7.
No protests will be filed by Fox
West Coast against setup of the Los
Angeles zoning and clearance sched-
ule in the matter of the Balboa
theatre price clearance until after
schedule has been given at least a
30-clay tryout.
Decision to this end was reached
following the return from New York
late la.st week of Al Hanson, cir-
cuit city district manager, who
went east to testify befor > the code
authority on the F-WC objections
to the new schedule.
Local z-c board has'dellnltcly set
May 15 as date on which new sched-
ule win become operative, with pic-
tures released on or after that ..i xte
to come under its provisions.
BARRISTER GOES THESPIS
Buffalo, May 7,
Alfred Conn, young Buffalo at-
torney, washed up his practice of
the law here last week and left for
Hollywood on a six months' War-
ners contract
Conn has appeared locally with
the Studio Players and othrr .nma-
teur acting orL'anlxatlons.
NO. 2 CANAL YARN
Hollywood. May 7.
With the tailor-made canal for
'Farmer Takes a Wife' threatened
with idleness, Fox has Sam Ornlt^
writing a boat yarn for Shirley
Temple In order to utilize the water,
Bank NHe Spree
Hollywood, May T.
Fox -West Coast and Warnera are
staging a bank night war in Santa
Barbara.
Held llkAly entire section will in-
stitute ij^h giveaways unless grief
board, at meeting tomorrow (Wed-
neisday), puts on damper.
Midwestern and
Rocky Ml Chains
Out of Rcvrship.
Kansas City, May 7.
The Midwestern and the Rocky
Mountain . circuits of the Fox the-
atres passed out of receivership con-
trol to commercial management
May 4, through the formal transfer
of stock from a court trustee to the
new National Theatres Corp.,
formed under the guidance of the
Chase National Bank of New York
to reassemble the several Fox chains
over the country. Some 218 theatres
are Included In the transfer, includ-
ing the big first run Uptown, and
1.0 other K. C. houses.
No indication of operating changes
In the two organizations trans-
ferred, but it is understood that
Home win be made later^
Title and control of the Fox the-
atres in the K. C. operating terri-
tory in the Fox Central States
Corp., and the transfer of control,
consisted mainly of transfer of stock
certificates of the Fox Central
States. It was not in bankruptcy
or receivership as were numerous
parent corporations further up In
the Fox setup.
The Midwest and Rocky Mountain
companies are erased as a result of
the new organization.
W. T. Gossett and B. F. Shipman,
New York lawyers, were here on
business in connection with the
transfer.
The Fox chain collapse left a total
debt of proven unsecured claims of
more than $7,000,000 for the two
chains, the Fox Midland and the
Rocky Mountain.
Settlement was made with vari-
ous creditor Interests during the
past few .weeks. Those which elected
to await the outcome of the bank-
ruptcy payment will receive about
20% on the dollar.
NICKOIOUS' KODAK VISIT
Rochester, N. Y., May 7.
John M. Nickolous, Metro labora-
tory superintendent, visiting East-
man Kodak plant, stated that
the development of the new color-
film had nothing to do with his
visit and said he sees no Immediate
prospect for wide use of color in
pictures.
-Edward Peck Curtis, Kodak sales
manager, hosting Nickolous, who
came on to study new methods of
film manufacture.
Limitations of the Blue Eagle
Brings Up Pic Code Scrapping
MAYER'S PLANS
Vacaah First-WB Deal Still
ing Rialto Future
Pend-
On closing of the Rialto, N. T.,
scheduled for next Wednesday (15),
Arthur Mayer, its operator, will
leave for a vacation trip In Mexico
and. South America. Negotiations
to Join Warner Bros, as New York
operator, succeeding Harry Charnas,
have progressed no further. WB
talked to Mayer, having in mind
promotion of Charnas to a home of-
fice executive berth.
New Rialto, to be hurried to com-
pletion In hope of opening early in
the fall, has been taken under a 20-
year lease by Mayer. Should he
accept some other operating berth,
such as with WB, not mentioned
whether Rialto would be thrown
Into the N. Y. Warner group or not.
REVERSAL IN
ALGER CASE
Chicago, May 7.
Chicago Code board dismissed the
case against the E. E. Alger theatre
in Peru, 111'., following a number of
reverse decisions on a complaint by
Publix-Great States. Previously the
Code board had voted against the
Alger and had even put through a
'stop-service' ordep to exchanges
when the house failed to comply
with, the Code ruling and cease its
reduced admissions policy.
None of the exchanges ever did
stop service on the house, and last
week the case was heard again and
the decision reversed.
Basis of the dismissal of the case
was the decision that at the time of
the complaint by Great States, the
circuit was indulging in the same
practices at its competing Majestic
and La Salle theatres in La Salle,
111. Code found Alger theatre
guilty, but dismissed the complaint.
Par's Foreign Huddles
On Two Film Scripts
Paramount is to show the Sidney
Howard adaptation of 'Light That
Failed' to Rudyaru Kipling, its au-
thor. Arthur Hornblow, Jr., asso-
ciate producer, who will make this
picture, sailed Saturday (4) for
London, accompanied by Dick Hal-
Uday of Par's home office story de-
partment, who goes over on another
mission.
Halllday is to confer with Edith
Bagnold, author of current big
seller, 'National Velvet,' bought by
Par, and may bring her back as
adaptor.
Expect Approval of New Haven Sked
This Week; Basic Ruling Paves Way
Approval of the New Haven zon-
ing and clearance schedule by the
Film Code Authority may be voted
at the meeting this week. Despite
the fact that the fate of the NBA
Is still In the hands of Congress,
members of the C.A. have cleared
the decks for action and will tackle
tho New Haven sked next.
Code Authority shipped back the
s-chedule to the New Haven board
early this year with suggestions for
revision. Now the revised sked has
been received by the authority
hero. While apparently the needed
revisions have been made, the C.A.
will go over it at Thursday's (0)
regular session, with likelihood that
a final okay will be placed on It.
Disposition of the College theatre
dispute, in which the C.A. sustained
the complaint, paves the way for
(inal approval for the New Haven
schedule. Code Authority made
what Is regarded as a basic ruling
In this case and cleared up a situa-
tion Involving many subsetiuent run
hou.se.i al New Haven.
In Its decision In the action, for-
mally designated as the Dlxwell
theatre, If.unden, Conn., vs. the
Poll-New England Theatre!!, Inc.,
College theatre, New Haven, Conn,,
et al., tho authority held that the
New H(),ven clearance and zoning
board was unwarranted In making
an exception In the College theatre
case by which this house was given
30-day availability. It ruled that
the College theatre had been able
to negotiate less than the maximum
and that this was not improper.
New Haven hoard had allowed 30
days' clearance for the College In-
stead of tlie usual 60 days' maxi-
mum clearance. C.A. ruled that
this hou.HC •was in the so-called
downtown section and as a subsc-
Quent run It should not be given
30 days' clearance, since this would
compete with some 19 suburban
houses more remotely removed from
tho downtown section. College ad-
mission Is 30c, while the suburban
scale was generally fl.xed at 25c.
After acting on the New Haven
sked, the Code Authority expects
to take up- the Kansas City and
Milwaukee schedules. Hope Is held"
that tho Los Angeles schedule will
not be to.<!Med back In llie lup of
the C.A.
Washington, May 7.
Scrapping of the film cod*
loomed as a distinct possibility last
week as Congress prepared to take
up the hot-potato question about
giving the Blue Eagle a new lease
on life.
Plan to continue the present law
until April, 1936, and to Insert basic
limitations in the program was ap-
proved by the Senate Finance Com-
mittee in a back-to-the-wall at-
tempt to dodge a hot controversy
on the entire code system, but
President Roosevelt, through Ser-
retary of Labor Perkins and Donald
R. Rlchberg, was pulling wires to
rescue the Administration two-year
extension plan. Congressional . sen-
timent is undeniably against a long-
time continuation, at least without
drastic modification, although the
House may counteract whatever the
Senate does and respond to White
House influence. •
With overwhel Ing support In the
Finance Committee, the Harrison
10-month extension bill was for-
mally presented to . the Senate
AVednesday (1) containing a pro-
vision which may kill off the film
pact. Brief resolution stipulates
that in the future 'no code of fair
competition shall be applicable to
any person whose business is wholly
Intrastate.'
Enactment of any loffl'elation with
such a clause will start the old dis-
pute over the position of exhibitors
and producers, forcing a show-down
decision as to whether these
branches of the Industry are inter-
or intrastate enterprises. With the
outcome of speechmaklng and back-
scratching so conjectural, no one In
authority would dare- hazard the
slightest guess as to what this
might mean, but there was undis-
guised concern in NBA quarters.
Although much doctoring of
phraseology is expected and the ul-
timate outcome depends upoh the
exact language In the measure,
there was a belief that the Supreme
Court may have to rule on the film
code problem. In this event, the
Denver Federal Court decision — to
the effect that exhlbs are not en-
gaged In Interstate trade, and thus
are exempt from Federal control —
may turn into a matter o( the grav-
est importance.
Because of the uncertain Con-
gressional situation, neither Deputy
Administrator William P. Farns-
worth nor Divisional Administrator
Sol A. Rosenblatt would give any
hints as to their views. In com-
pany with all other Eagle custodians
they want to see Just what Con-
gress says before taking any gam-
bles.
Exhib Angle Tough
The exhlb situation Is a tough
nut, particularly In view of the wide
variety of practices In the indus-
try as to ownership and, operation.
Companies which are directly linked
to production and distribution, It ■
was pointed out, probably would be
unable to duck even such a re-
stricted code without going through
new legal gestures to sever present
ties, but Independent exhlbs oper-
ating inside a single state presum-
ably could defy the pact without
liability. Same thing applies to a
more limited extent to producers.
Whether film makers and exhlb-
(Contlnued on page 75)
Huffman's Denver Auto
Giveaway Up to U.S. C't?
While tho H. H. Huffman (Den-
ver) lottery case has yet to bo tried
on Its merits, leading Film Code
Authority ofDclals e-xpect the whole
matter to be carrlCd eventually to
the U. S. court of appeals. Should'
this body hand down a decision
against the C. A., there is likelihood
that It may be taken up to the U. 9.
Supreme Court for a definite ruling,
Denver court ruling held that lot-
teries were an Intra-state. matter
but suggested tho possibility that
Huffman may be engaged In a mo-
nopoly. It is tho restraint of trade
angle, which federal attorneys raised
when tho case went before Judge J.
V. HymcK, that yet has to be decided-
Huffman was cliarged with oper-
ating a lottery in giving away auto-
mobiles in the case presented origi-
nally to the Denver grievance board.
the proKont time Huffman Is still
()))cr;Uing under a tempor,ary In-
Jimcfion ;;rantf'd by Ihp court of ap-
lio.'ils.
VARIETY
PICT
E GRO$SE$
Wednesdayt May 8, 1935
'G Men and 'Private Worlds' Strong
Holdovers in L A.; 'Richelieu Fair
$13,500 in Chinese-State, Day-Date
Los Angeles, May 7.
(Best Exploitation: Chinese-State)
They Just can't do even fair busi-
ness here for two weeks straight.
Town seems to be In a lethargic
condition, with folks more Inter-
ested in smelling desert flowers and
window shopping. Just too bad even
in the nabes. Top money on the
week Is being grabbed by two hold-
overs, , , ,
■ Paramount, with 'Private Worlds'
In second stanza. Is set for tops at
around $12,300, and 'G "Men' at the
RKO is headed for only ?7,700.
'Richelieu' at the Chinese and
State Is doing better than houses
did previous week, but disappoint-
ing from the take angle; combined
gross will be around. $13,500, Four
Star doing oke with 'Vanessa' as
holdover, while Pantages not so
forte with the GB Importation
'Wandering Jew.'
Chinese and State had an eytra
$BO0 to spend in newspapers from
20th Century campaign, however,
mostly through Catholic schools and
churches. Sent out lot of literature
and previewed 'Richelieu' for the
■teachers. Announcements were made
In the churches and schools, which
lielped quite a bit but not enough
to put the take in the so-called
'healthy' brackets.
Estimates for Thic Week
Chinese (Grauman) (2,028; 30-40-
55)— 'Cardinal Richelieu (20th Cen-
tury). Oft to fair start but dependent
solely on Catholic church and edu-
cational tie-In for draw of around
$6,200, Last week 'West Point'
(MG). Laid one" of those after-
Easter eggs that caused plenty of
bleeding for house with a $4,200
take.
Downtown (WB) (1.800; 25-30-40)
—'Swell Head' (Col) and 'Mary
Jane's Pa' (WB) apUt; Doing little
better than has been doing with
average double bill and will wind
up with around $2,300. lABt week
'Gold Diggers' (WB). On move-over
from RKO had very healthy stanza
to tune of $4,100,
I^ilmarttf (Reisenfeld) (900; 40-
nO)— 'My Heart Is Calling' (Gau-
mont British) (Srd week). Being
stretched bit too much and •will lust
about hit the $1,200 mark. Last
week second stanza better than ex
pectatlons, $1,600.
Four Star (Fox) (900; 30-35)—
•Vanessa, Her Love Story* (MG)
(2nd week). House still running at
profit gait with the holdover on this
one which is set for around a $2,600
pull. Last week, first, it came
through with an even $3,600, which
was bit below expectations.
HDllywoed (WB) (1,800; 2B-30-
40)— 'G Men' (WB) (2nd week)
Trade slumped about 30% on hold-
over with outlook for around $B,600,
which is nothing to sneeze at here.
Last week, for the first stanza
skidded off bit after fast start to.
an $8,600 finale.
Pantages (Pan) (2,700; 25-40)—
The Wandering Jew* (Qaumont-
Brltlsh)). Having tough oleddlng
and will be lucky to chalk up $2,600.
Last week 'Frankenstein' (U). For
second and final ' staza did a nice
$6,000, which is plenty profit to Pan-
tages and almost as much as house
usually does In three weeks,
Paramount (Partmar) (3,595; 80-
40-65)— 'Private Worlds' (Par) and
stage show (2nd week). Colbert
holding up In great style for second
-week and Is sure of an easy $12,800.
Last week, without stage help, this
Wanger pic got big $20,000.
RKO (2,950; 35-55-65)— 'G-Men'
fWB) (2nd week). Is a natural for
this house and probably $7,700.
Last week came through with flying
colors to garnei; $10,500.
State (Loew-Fox) (2,024; 40-65)—
'Cardinal Richelieu' (20th Century).
Pace here Is Just a slow walk with
the thermometer set for $7,300
take. Last week 'West Point' (MG)
came up, or down, to predictions
with a $6,200 finale, which was
plenty of grief for house.
United Artists (Fox-UA) (2,100;
26-36-40-B6)— 'One New York Night'
(MG) and 'Hold 'Em Tale' (Par)
spilt, House seems to find tough
going to hit over the $2,100 mark,
which Is in eight this week. Last
week, 'Reckless' (MG), Harlow and
Powell on move-over from State,
meant nothing at all as It wound up
with $2,150.
'HEART IS CALUNG'
$5,500, SEAniE
Seattle, May 7.
(Best Exploitation: Music Box)
Town is undergoing a general
price-lifting with all theatres up
an average of a nickel at mats and
nltes, this covering nabors, second
runs and ace spots. With May 1
the new state sales tax became ef-
fective, which hicks theatres with
a pass-on tax of one cent for each
20 cents admlsh or fractional. Thus
ten cent admlsh Is now 11 cents,
20 is 21 and 25 becomes 27. So it
goes ad Infinitum.
Vaudeville Is cancelled at Or-
pheum and Paramount effective In
three weeks.
Exploitation this week limited to
special previews, with Music Box
rating top for preview attended by
local Catholic priests, with space in
Catholic ;5iewspapfer.
Estimates for This Week
Blue Mouse (Hamrick) (950; 27-
37-42)— 'My Heart Is, Calling' (GB).
With big advance plugging, heavy
billing for Klepura's voice, expected
to get $5,500, very big. Last week
Star of Midnight' (Rad), 2d week,
six. days, fair $2,800.
Coliseum (Evergreen) (1,800; 21-
32)— 'County Chairman' (Fox) and
'Baboona' (Fox), dual, WUl see
$3,000, fair. Last week 'The So-
ciety Doctor' (MG) and 'Clive of
India' (UA), dual, $2,900, slow.
5th Avenue (Evergreen) (2,400;
27-37r42) — 'Naughty Marietta'
(MG). Nice campaign. Etipected
to do around $8,600. Liast week
'Reckless* (MG) no jell, pulled after
six days, $5,400, bad.
Liberty (JrvH) (1,900; 11-16-27)
— 'Cowboy Millionaire' (Fox) and
'Money Means Nothing* (Mono),
dual. Hitting pace that warrants
prediction of $3,500, fair. Last
week (25-36), 'The Whole Town's
Talking' (Col), 2d week, $4,100.
Music Box (Hamrick) (900; 27-
37-42)— 'Cardinal Richelieu' (UA).
Arliss plx should cop $6,000, good.
Last week 'Gold Diggers of 1935'
(FN), 2d week, $4,300, moderate.
Orpheum (Hamrick) (2,700; 27-
32-42)— 'Mr. Dynamiter* (U) and
vaude, split with 'Princess O'Hara'
(U) and Anson Weeks band on
stage. Around' $8,000 Is good. • Last
week 'Mary Jane's Pa' (FN) and
vaude, $6,900, fair.
Paramount (Evergreen) (3,106;
27-32-42)— 'AU the King's Horses'
(Par) and "The Last Wilderness'
(State's Rights), dual. Expec'Jsd to
gather $5,000, passable, liast week
'George White's Scandals* (Fox)
and 'The First World War* (Fox),
dual, poor at $4,200.
has not meant much at this house
and should be okay at $14,000, more
if the opening holds, but they rarely
do here. Last week "Reckless' (MG)
good, but not as much as expected
at $14,000.
Paramount. Newark (Adams-Par)
' — 'Four Hours' (Par) and vaude.
Nothing wonderful, but should reach
about $14,000, Last week, 'Mississip-
pi* (Par) pulled on its fifth day,
second week, with only about $3,500
In the till.
Proctor's (RKO) (2,300; 16-65)—
'Life Begins' (Fox) and "Ladles Love
Danger' (Fox). In for eight days
and maybe $9,000, okay. Last week,
'Little Colonel' (Fox)-, could not
stick the full week, stopping at four
days with $3,200.
Terminal (Skouras) (1.900; 16-26-
40) — 'On Probation' (Hollywood)
and 'Spring Tonic' (Pox) with
•Front Page' (UA) and 'Sky Devils'
(UA) split. Will take about $3,200,
mostly on last half. Last week,
•Knew Too Much* (GB) and 'Circus
Shadows' (Peerless) okay with al-
most $4,000.
'G Men Has Boston Groggy, $35,000;
'Frankenstein' Plenty Oke, $19j
Rubinoff Wows,
'Frank' 33G, 'G
Men 2(iG, Del
N. Y, Par's Theatre Programs
Paramount Is going back to
printed programs at Its Broadway
house, having negotiated a contjact
with Jules Tager and Harry Obern
man to provide one. House has been
on and off programs for some years,
going off usually as economy meas-
ure.
First Issue May 16. Only Music
Hall and Roxy now have progi'ams
on Broadway.
'G-MEN' $20,000,
LEADS NEWARK
Newark, May 7.
(Best Exploitation: Newark)
No worry about first place this
week, which will be grabbed by 'G
Men' at the Branford, with maybe
$20,000, tremendous at the scale
Holds over.
Loew's probably comes In second
with maybe $14,000 or better on
•Wedding Night,' while Proctor's
gets by well enough at $9,000 for
eight days of 'Life Begins' and 'La
dies Love Danger.' The Capitol
opened well and if It holds will
take $4,600 on "Private Worlds' and
'Naughty Marietta.'
Newark Is pulling an old stunt
which hasn't been used for years
here. Holding a wedding on the
stage, with plenty of presents.
Estimates for This Week
Branford (WB) (2,966; 15-65) —
•G-Men' (FN). Grand opening and
apparently no stopping them com
ing. Several records toppled Frl
day and Saturday and It looks like
a terrific $20,000; holds over. Last
week, 'Into Your Dance' (WB) good
at over $11,000.
Capitol (WB) (1,200; 15-25-35-40)
— 'Marietta' (MG) and 'Private
Worlds' (Par). About every one
that can get in here on the week-
end did and If It doesn't fall off
during the week should mean at
least $4,500. Last week, 'Folies Ber
gere' (UA) and 'Woman In Red'
(FN), oke $3,100.
Little (Franklin) (299; 36-50) —
'Chapayev' (Amklno). Will get
about. $1,500, which is okay. Last
week, 'Karewell to Love' (General)
and 'Cain' (Epic) average at $890
Loew's State (2,780; 15-76) —
'Wedding Night' (UA) and vaude
Oppning nice, although Anna Sten
Detroit, May 7.
(Best Exploitation: Broadway)
Despite a slow start and rainy
weather Detroit theatres have been
doing a terrific business; Looks like
couple of records will be established
In the case of the Fox and Broad-
way Capitol theatres.
Mltt for campaign goes to Harry
McWIlUams, advertising manager of
Broadway Capitol, for terrific ex-
ploitation given Rubinoff, who
headlines current abow. McWll-
Ilame arranged reception at depot
with 600 persons, several bands,
sound car, etc. Stunt broke prom-
inently in all papers. Street parade
followed through the loop district
Newsboys with special aprons,
shopkeeperB with ba.dges, certainly
'welcomed Rubinoff,'
(Estimates for Thrs Week)
Michigan' (United-Detroit) (4,100;
25-36-66)— 'G Men' (,WB) and stage
show. Picture Is the thing this
week. With Hearst's Times assist-
ing in ■'campaign, even to making
all references to government activi-
ties as 'G' men, made the whole
town conscious of the film. Great
business In the oflSng; looks like a
small $26,000. Last week 'Pri-
vate Worlds' (Par) and stage show
poor at $18,000.
Fox (Inde) (5,100; 26-36-56)—
'Bride of Frankenstein' (U) and
stage show. Mysteries have been
conspicuous by their absence, and
this one should crash through for
plenty, probably $33,000. Last week
•Scandals' (Fox) and Willis and
Eugene Howard helped the house to
the only decent local business at
$21,500.
Broadway Capitol (Relnke-Block
Joffee) (3,500; 25-40)— •Let's Live
Tonlgltt' (Col) and stage presenta-
tion featuring Rubinoff. Rubinoff is
the big noise at this house. Smash
Ing throujgh with a terrific $21,500
Last week 'Babbitt' (FN) and Lupe
Velez in person made a poor shoW'
ing of $11,000.
United ArtisU (United-Detroit)—
•Les Mlserables' (UA), Should eas
lly gamer a neat $9,000. Last week
•Richelieu' (UA) bore through
bravely for about $8,000.
Fisher (United-Detroit) (2.975;
25-35)— 'Marietta' (MG) and 'West
Point of Air' (MG). Stronger bill
than usuai. Should be $6,000, aver '
age. last week 'Gold Diggers' (WB)
and 'Vanessa' (MG) came through
for about $4,500.
State (United-Detroit) (3,000; 25-
40)— 'Mark of Vampire' (MG) and
'Shot in the Dark,' Embellishing
front of house to tone of picture
gives proper feeling. In eight for e
fancy $7,000. Last week 'Curious
Bride* (WB) and •Night at the Rltz'
(WB) knocked out nearly $5,000.
Adams (Balaban) (1.770; 25-40)—
•Mr. Dynamite' (U) and •Eight Belle'
(Col). House had blig ad campaign
on the remodeling which will bring
in a lot of interested lookers. Pic-
tures will help also. Take is des
tlned In the neighborhood of $8,000
Last week ^$10 Raise' (Fox) and
'Strangers All' (Radio) delivered
weak $4,300,
MARXES RAISE '$10'
TO BIG IIG, PORTLAND
Portland, Ore., May 7.
(Best Exploitation: Pammount)
Evergreen's Paramount elevated
its usually small exploitation budget
this week to splurge the Marx Bros,
personal with their own stage unit.
United Artists did a flipflop In
booking. After heavily exploiting
'Reckless' for seven weeks, decided
It was a bad spot to follow four suc-
cessful weeks of 'Naughty Marietta'
as both were musicals. So 'Rlchellou'
went Into the UA, started building
at the b.o. at once and looks good
for two or three weeks. That means
that several dozen 'Reckless' 24
sheets will have befen up around the
burg for nearly 10 weeks before the
pic opens.
Tong Sarg's Marionettes put up a
two day opposlsh at the Lincoln au-
ditorium to fair biz. Capitol (indie
grind) held Georgie Lee, fan dancer,
for second week due to good biz.
Last week the Broadway found 'G
Men' so mucli stronger a b.o. draw
than expected that the house dou-
bled Its exploitation In the middle
of the week and cashed In heavily
on a pic figured as just average in
advance.
Estimates for This Week
Broadway (Parker) (2,000; 25-40)
— 'Baby Face Harrington* (MQ) and
'Curious Bride' (FN), Combo should
connect pretty nicely for fair
$5,000. Last week 'G Men' (FN) ex-
ploited with moderation as likely to
have no femme appeal and then
stacked 'em in for surprisingly good
$5,900, very nearly holding.
United Artists (Parker) (1,000;
26-40) — 'Richelieu' (UA) put In
as a last minute booking after
house had been plugging 'Reckless'
(MG) for seven weeks. Arliss pic
didn't suffer and started to pile up
a score from the first day, going
good $6,600. Last week 'Naughty
Marietta' (MG) ended four week
run with okay $3,800; first three
weeks got $7,500, $6,900 and (4,800.
Bumper biz for these parts.
Paramount ' (Evergreen) (8,000;
26-40)— •Ten Dollar Raise* (Fox)
and Marx Bros. Pic given a back
seat In billing. Marx 20-people unit
wowing 'em for great $11,000. Last
week 'Private Worlds' (Par) and
vaude eased along for fair $6,700.
Orpheum (Hamrick) (2,000; 25-
40)— 'My Heart Is Calling' (GB) and
vaude. Getting a good slice of b.o.
traffic and should close fairly strong
around $6,600. Last week 'Dog of
Flanders' (Radio) and 'Night at
Rltz,' combo with vaude. Just hit the
par line, $4,800.
Mayfair (Parker - Evergreen)
(1,400; 25-40)— 'G Men' (WB) (2nd
week). Good at $3,000. Last week
'Love In Bloom' (Par) and 'Death
Flies East' (Col) better than aver-
age at. $2,400.
Music Box (Hamrick) (1,000; 16
26)— Uvlng on Velvet' (FN) and
•Murder on a Honeymoon' (Radio).
Combo of second runs getting a fair
play for this house at $1,200. Liast
week 'Pimpernel' (UA) and 'Sweet
Music' (WB) also second run combo
and did better than average with
$2,000.
Prov/s Whodunits
Not Doing the B.O.
Much Good; Biz Off
Sheehan, as a Director of
Harriman Bank, in Suit
Hollywood, May 7.
Wlnfleld Sheehan, as director of
the Harriman Bank, New York, has
been named a co-defendant in a
$6,800,000 suit filed by Frederick
Goess, receiver of the bank, on the
charge he failed to fulfill obligations
as a bank official.
Complaint alleges property waste
prior to receivership through di-
rectors' carlessness in permitting
credits, discounts, loans and trans-
actions beyond the limitations pre-
scribed by the banking laws.
Providence, May 7.
( est Exploitation: Loew's)
Providence Is suffering from an
overstuffing of one variety of
amusement fare — mystery melo
idramas and plenty of them, too
There is one house in town this
week that hasn't a mystery picture
of some Itlnd, and It's telling at the
box office.
Loew's State and the Strand figure
on weathering the storm okay.
RKO Albee, despite a fairly good
vaude bill headed by Polly Moran,
and picture, 'Mr, Dynamite,' will be
one of those stands to take it on the
chin. House is throwing In the
towel soon, and will give up vaude
in favor of double features on May
17. Flesh is costing too much
Fay's, the other combo spot in town^
too reports bad going with Charley
Fey unit on stage and 'Ladles Love
Danger' on screen.
While Loew's had no real sensa-
tional ballyhoo for 'One New York
Night' and 'Unwelcome Stranger,
exploitation was thorough enough In
covering such routine stunts as
window displays, co-operative tie-
ups and radio work.
Estimates for This Week
Loew's State (3,200; 16-25-40)—
•One New York Night' (MG) and
'Unwelcome Stranger' (Col). Bill
not only pleasing to critics, but to
the cash customers, too. House
should have no difficulty In holding
lead for the week with $9,000 gross
bettor than average. Last week
Boston, May 7.
"(Best Exploitation: Met)
'Q Men' is snatching all the impor*
tant coin in Boston this week. Plo
playing an eight-day stand, and It
will not wear out the welcome,
Looks like $36,000.
'Bride of Frankenstein' is good at
$19,000 at the Memorial, enough to
indicate there's sufficient Interest
yet In horror films.
Keith Boston opened Its summer
straight film policy with a slufC dual
for eight days, biz fair. Bowdoln
Square dropped vaude Friday (3)
and weiit to dual second runs for
summer. That leaves only the Met
and Orpheum with flesh.
Rlngllng circus In Hub all this
week at the Garden, and that will
have to . be figured In as a lan-osB
menace, '
Metropolitan had some natural
press breaks on 'Q Men,' with big
crime news, Involving government
agents, breaking' on front pages
every day for nearly a week In ad-
vance of the film, and dtirlng the
run. Publicity department taking
advantages of the break tied in with
the parallel news stories In lobby
displays and newspaper ads. Film
boosted also by a fervent editorial
endorsement in Boston Traveler,
which appeared unsolicited.
Estimates for This Week
Met (M&P) (4,200; 35-60-65)— 'O
Men- (WB) and Isham Jones on
stage for eight-day week looks very
hbtsy, $36,000. Last week Rudy Val-
lee turned In a good $30,000 for hia
six-day stand. 'Stolen Harmony*
(Par) was on the screen.
Keith Memorial (RKO) (2,900; 25-
35-40-66)— 'Frankenateln' (U) doing
very good, $19,000, Opening indicates
they're ready for the horror sequel,
'Midnight' (Radio) disappointed last
week with $11,800,
Keith Boston (RKO) (2,300; 26-
30-40)— •Lost City' (Mono) and-. Nut
Farm' (Hub), dualed for eight days
as opening week of the straight film
summer policy, about $6,000 fair.
•Folies Bergeres' unit left the stage
Wednesday (1) after 12 big days..
Censors bore down somewhat on the
last week, but not enough to side-
track $17,400 for the final frame
(five days). Very good.
State (Loew) (3,600; 25-30-40-55)
—•Harrington' (MG) and 'Let's Live
Tonight' (Col), dual, lack punch.
Maybe $12,000. Last week below
expectations, aboui $14,000 for
'Richelieu' (UA).
Orpheum (Loew) (3,000; 26-40-56)
—•Reckless* (MG), second run, and
vaude off to a sluggish start. Har-
low's second run shapes up better
than first run; good $13,000 Indi-
cated. 'New York Nlghf (MG),
second run, and Blanche Calloway
heading vaude last week n.s.h. at
$9,000.
Paramount (M&P) (1,800; 25-36-
50) — 'Notorious Gentleman' (U),
first run, and Into Your Dance'
(WB), second run, dual hitting the
high spots, $7,500. Lalst week $6,600.
good average take for 'Four Hours
(Par) and 'Mary Jane's Pa' (WB),
doubled.
Fenway (M&P) (1,C00; 25-30-40-
50)— 'Notorious Gent' (U) and 'Into
Your Dance (WB) dual, going to
waltz off with something like $4,000,
good. Last week 'Four Hours' (Par)
and 'Mary Jane' (WB), double, not
so zippy, $3,600,
Scollay (M&P) (2,700; 25-35-50)
—•Black Fury' (WB) and 'Travellngf
Saleslady' (WB), dual, both second
run, made to order for this spot,
$5,300 expected, very good. Last
week fair $4,500 for 'Four Hours'
(Par), first run, and 'Scandals'
(Fox), second run, dualed.
'Richelieu' (UA) built up on last
night only through the aid of ama-
teur show, but still not forte enough
at $8,300.
Majestic (Fay) (2,200; 15-25-40)—
'Traveling Saleslady' (WB) and
'Florentine Dagger* (WB). Pickup
depends a great deal on conditions;
maybe $6,800, fair. Last week 'Black
Fury' (WB) and 'Mary Jane's Pa*
(WB) suffered along with the
others; $7,500; average.
Strand (Indie) (2,200; 15-25-40)—
'Stolen Harmony' (Par) and
'Hoosler Schoolmaster' (Mono).
House is assured of at least $7,600,
good considering what the opposlsh
is doing. Last week 'Private
Worlds' (Par) and 'Great God Gold'
(Mono) was the best bet In town at
$8,300.
Fay's (2,000| 15-25-40)— 'Ladiea
Love Danger' (Fox) and unit.
Shouldn't be over $7,000, off. Last
week 'Spring Tonic' (Fox) and
vaude slightly better at $7,800.
RKO Albee (2,600; 15-25-40)— 'Mr,
Dynamite' (U) and vaude with Polly
Moran. Lucky If house will get
$6,800. off. Last week 'Strangerg
Air (Col) and Boswell Sisters start*
ed off big but petered out to a so-sd
$9,200.
RKO Victory (1,600; 10-16-26)—
'Roberta' (Radio) and 'Cyclone of
the Saddle.' Although 'Roberta' haj
practically milked all biz during
first-run showing, return engage-
ment should keep pretty close to
average, $1,100 for split week. Last
week "Hekl Tiki' and 'Circus Bhn fl-
ows' also average at $1,000.
We6nmdaj, Maj 8, 1935
PICIHKE GROSSES
VAJUETY
Loop Grosses in Healthy Hop;
'G Men Heads Parade at
Uefieu $15m 'Midnight' 20G
Chicago, May 7,
(Beat Exploitation: CKieago)
Better strength throughout the
Joop. currently, with' the pick-up
Coming as suddenly as did the
slump several weeks ago. This
week marks the first genuine up-
turn the loop has seen In more than
two months, during which time
there has b#en plenty of red Ink
splattered around the chief arenas.
Particularly bright Is the ace B.
& K. Chicago, which zoorhs out of
the red into high ground once more
after a long sojourn in the nether
gross regions. Due to 'Q Men,'
which started off at a nifty pace
over the week-end. Picture was
helped considerably by the fact that
It was originally rejected by the
censor board here on the grounds
that It was 'too exciting.' This hit
the dailies and caused plenty of
comment. As a result film drew
from the gong, getting a wide play
both at the matinee and evening
gate.
Because of 'G Men' at the Chi-
cago B. & K. isl holding back the
opening of 'Black. Fury' at the
Roosevelt until tomorrow (Wednes-
day), forcing the run of 'Naughty
Marietta.' B. & K. figured that
'Fury' and 'Men' aim at the same
type of audience and didn't want
to stack the pictures up against
each other.
Palace rights Itself after a soggy
session last week, 'Star of Mid-
night' picking the gross up more
than three grand above last ses-
sion's sad take. Holding over are
'Frankenstein,', which Is cleaning at
the Apollo and will likely go Into
the Oriental for Its third consecu-
tive loop booking, and 'Into Your
Dance' which shifts from the Chl-
•cago to the Garrlclc.
Arch HerzofC turned out a
walloping campaign for 'Q Men,'
both on tie-ups and ad spread,
EstlmateB for This Week
Apollo (B&K) (1,200; 25-36-55)—
Tcankenstein' (U), Holds over
here after wanglng $6,800 and will
continue until Friday at least;
looks like fine $4,600 for the extra
time.
Chicago (B&K) (3,940; 36-56-76)
— 'G Men' (WB) and stage show,
Morton Downey headlining. Zoom-
ing the gate Into high territory and
good profits after weeks of dol-
drums and pecuniary malnutrition.
Headed for $36,000 on the opening
pace and may go higher. Last week
'Into Your Dance' (WB) managed
no better than $23,400 on weak
matinee play.
Garrick (B&K) (900; 36-55)—
'Into Your Dance' (WB). Getting
better trade here and looks good
at $3,500. Last week 'N. Y, Night'
(MG) and 'Man of Aran' (GB)
wobbled at $2,400,
Oriental (B&K) (3,200;' 25-36-40)
— 'Woman In Bed' (WB) and vaude.
House perks niftlly this week and
will ride up into excellent figures
at $10,000, Last week 'Unwelcome
Stranger' (Col) fair at $12,500.
Palace (RKO) (2,500; 2o-35^55)—
•Star Midnight' (Radio) and vaude.
House settling down to normal
trade after weeks of sensational
grosses. This week, however, on
the right side at good $20,000, Last
wecic pretty weak for 'jPrincess
O'Hara' (U) at $17,100.
Roosevelt (B&K) (1,500; 25-35-65)
—'Marietta' (MG). Into Its third
week currently, a forced hold-over
in order to shunt back the opening
of 'Black Fury' (WB) so as not to
conflict with 'G Men' at the Chi-
cago. Currently slides badly to
$4,000. Last week fair enough at
$7,700.
State- Lake (Jones) (2,700; 20-25-
85) — 'People's Enemy' (Radio) and
vaude. Not getting anywhere at
$11,000, fair. Last week It was the
WLS attractions which helped 'One
More Spring' (Fox) to oke $13,000,
United Artists (B&K-UA) (1,700;
36-45-65)— 'Richelieu' (UA). Opened
Saturday (4) to pretty good pace
and should click off okay $15,000 on
initial session. 'Wedding Night'
(UA) finished good two-weeker to
$8,100, okeydoke.
'FRANKENSTEIN' $5,000, BIG
state Admish Tax Added Ache in
Tacoma
Tacoma, May 7,
(Best Exploitation: Roxy)
They're a bit scrc^\'y here over
the now 1935 Revenue Act of this
atatf, with theatre admissions get-
ting a socko lor a cent state tax for
each 20 cents or fractional of the
admish. .Same nick applies to caba-
rets with couvert charge.
Blue Mouse trying duals this
week. Music Box, the other Ham-
rick house, has a good draw with
'Brido of Frankenstein,' and the
solid week for vaude getting along.
Roxy i.s hitting the high spots with
exploitation that rates top honor.<--.
This Ifl for 'West Point of the Air
with lobby that has airplane at
mosphere, displaying models of
planes done by kiddies in a prize
contest promoted for this occasion,
and outdoor stunt of eight army
planes in the air, followed by plane
carrying banner for theatre.. Ad-
vertising budget upped 100% with
heavy newspaper, radio and bill-
board. In effort to steam up biz.
Estimates for This Week
Blue Mouse (Hamrick) (700; 16-
27-37)— 'Captain Hurricane' (Radio)
and 'The Case of the Curious Bride'
(WB), dual. Look for $2,700, Last
week 'The Wedding Night' (UA)
$2,800, fair.
Musie Box (Hamrick) (1,400; 27-
37)— 'Bride of Frankenstein' (U)
and vaude. En route to $6,000, big.
Last week 'Gold Diggers of 1935'
(FN) and vaude, okay $4,300.
Roxy (J-vH) (1,300; 27-37)—
'West Point of the Air' (MG). Els-
pected to land $4,500, Last week
'The Shadow of Doubt' (MG) and
'Vanessa' (Mfi) split, $3,700, so-so.
berme booms
'bride;2og,k.c.
Kansas City, May 7.
(Best Exploitation: Malnstreet)
As usual, when one house has an
extra feature the others suffer, and
this week It Is the Malnstreet, with
Ben Bernle and his band that is
cleaning up. The picture, 'Curious
Bride," is secondary as far as the
customers are concerned.
Week opened swell and holdouts
were In" evidence over the week-
end, with prospects for a strong
finish,
Loew's Midland set a precedent,
when for the first time It returned
a picture, 'Naughty Marietta,' for
the third week, after it had been
out for two weeks after a two-week
run. It looks like good booking, as
the week-end business held up
good, . .
'Devil Is a Woman* is notjtarlng
so well at the Newman. Fox Up-
town is • featuring ' a double bill,
'Man of Aran'. and 'Hoosler School-
master,' and doing nicely, while the
Tower - continues to sell 'Princess
O'Hara' and a likable stage show
for 25c and enjoying a steady and
reliable play.
The presence of Ben Bernle and
his band was a natural for the pub-
licity department of the Malnstreet,
and It did its stuff. Tleup with
Bernle'e radio sposor developed
thousands of special window cards,
streamers, stickers and hand-out
car^s. Co-operative ads were se-
cured from depairtment stores,
music stores, and others. Three
broadcasting stations sent over
acts to work on the stage show,
and were not hesitant In publicizing
it both by air and newspapers. The
old maestro and his lads were given
a reception at the station on arrival
and paraded to their hotel, which
got publicity, and these are Just
some .of the things done. It has a
honej'.
Estimates for Thie Week
Malnstreet (RKO) (3,200; 25-35-
50)— 'Curious Bride* (FN) and Ben
Bernie band. Prospects for $20,000,
very big. Last week 'Go Into Your
Dance' (FN) held up closely to ad-
vance estimates for $11,200, good.
Midland (Loew) (4,000; 15-25-40)
—'Naughty Marietta' (MG),
Brought back for the third week
after being out a couple of weeks.
Headed for close to $10,000, good.
I^ast week 'Richelieu' (UA) drew
good notices from the papers and
raves from the Arliss fans, but they
were not enough and the fin;il gross
was only $8,100, dlsappoinlTV.'-
Newman (Par) (1,800; '.ITi-iQ) —
'Devil Is a Woman' (Par). Looks
like around $4,500, light. Last week
'Private Worlds' (Par) (8 days)
held fairly well for $6,800.
Tower (Rewot) (2,200; 23) —
'Princess O'Hara' (U) and stage
show. House sticking to its show
policy and Us two-bit charge and
holding its own against hard plc-
tuf-e competition. Should get $7,000.
nice. Last week 'Frankenstein' (i:)
and stage show had a rccord-brealc-
irig first three days and then eased
off a little, but wound up with a
!;reat $9,900.
Uptown (Fox) (2,040; 25-40) —
'Hoosler Schoolma.^iter' (Mono) and
'Man of Aran' (Gli). Quite a con-
trast In entertainment, but enough
to please all. Started nicely and If
slated to get close to $4,000, good.
Last week 'Heart Is Calling' (OB),
did not create the sensation exj)f;ct-
ed and wom sali.-fl'-d n ivh $L'.3 '0 lo'
!'(> hrtt:
'SCANDALS' $7,500, N. H.
'Q Men,' Dual, Big at $7,300 In
College Burg
New Haven, May 7.
(Best Exploitation: Roger Sherman)
'Naughty Marietta' (MG) a hold-
over, but shifted from Poll's to
smaller Bijou (both Loew houses),
with business holding steady.
Week-end trade all around nicked
by final nights of General Motors
show (free) and Vets carnival at
Arena, 'Man of Aran' will have a
first-run here in a school audito-
rium at 25c top,
Roger Sherman had elaborate
lobby display a week ahead for 'G
Men' (WB). Setup included - ma-
chine gun 'as adopted by Chicago
banks'; a showcase full of unique
weapons labelled with names of
criminals from whom they were
taken; a display of 'wanted' notices
and a police radio set. Also a tele-
type with a printed plug to see the
film and a set of Dlllinger finger-
prints before and after bandit's at-
tempt to mutilate them.
Estimates for This Week
Paramount (Publix) (2,348; 35-
50) — 'Stolen Harmony' (Par) and
'Circumstantial Evidence' (Ches).
Weak opening, with slim chance of
a pickup. Night $5,700 indicated.
Last week 'Four Hours to Kill'
(Par) and 'Hold 'Em Yale" (Par),
Oke money at $6,600.
Poll's (Loew), (3,040; 35-50)—
'Scandals' (Fox) and 'Dog of Flan-
ders' (Radio), Off to an, ordinary
start, probably, set for fair $7,600.
Last week 'Naughty Marietta' (MG)
and 'Unwelcome Stranger' (Col).
Mopped up at $19,300, swell.
Roger Sherman (WB) (2,200; 35-
50)— 'G Men" (WB) and 'Mary
Jane's Pa' (WB). For the fli'st time
in weeks, they're standing 'em up
here. On way to a big $7,300. Last
week "Black Fury' (WB), Too
we.ak as a ijingle. Toppled to poor
$4,400,
Bijou (Loew) (1,500; 35-60)—
'Naughty Marietta' (MG) and 'Un-
welcome Stranger* (Col). Second'
week should bring a nice $3,600 on
six days. Last week 'Princess
O'Hara' (U) and 'Rendezvous at
Midnight' (U), Not bad— not good,
$3,100 on eight days.
JOLSON. 'FRANK;
ARLISS BIG
IN DENVER
Denver, May 7,
Things going fine in Denver,
Three held over. Last week two
got that, honor. This week 'Riche-
lieu,' in its second week at the
Aladdin, goes to the Broadway for
an extended run,
'Bride of Frankenstein' stays a
second week at the Paramount, first
film to do this since boost in prices
two months ago.
Estimates for This Week
Aladdin (Huffman) (1,500; 25-36-
50-60)— 'Richelieu' (UA) (2d week),
Nice $3,500 and goes a third into
the Broadway. Last week 'Riche-
lieu' (UA).got $4,500, a lot of busi-
ness for this uptown deluxer. Most
every one of Arliss' films are good
for extra weeks at this house.
Broadway (Huffman) (1,500; 25-
40)— 'Marietta' (MG), Moves from
a $9,000 week at the Denver. Looks
$2,000 here, very oke. Last week
'Transient Lady' (Unl) a-nd 'Ren-
dezvous at Midnight' (U), only fair.
$1,200.
Denham (Cooper) (1,500; 25-36-
50)— 'Four Hours to Kill' (Par) and
Stage show. Okay at $6,000. Last
week 'Private Worlds' (Par) did
ditto on the last seven of a 10-day
run, and might have stayed a few
more days, but a stage show had
been booked.
Denver (Huffman) (2,600; 25-35-
60) — 'Go Into Your Dance' (FN)
and stage show, Jolson-Keeler good
for $7,000. Last week 'Marietta'
(MG) corralled $9,000, and won an
extended run at the Broadway.
Orpheum. (RKO) (2,600; 25-35-40)
—'Star of Midnight' (Radio), four-
day holdover, and 'Strangers All'
(Radio), split. Fair, $5,000. Last
week 'Star of Midnight' (Radio) did
the best business since the opening
weok of the new RKO setup hcTC
$8,500.
Paramount (Huffman) (2,000; 25-
35-50)~'Franken.steln' (('). Wow
biz, $7,000. Last week 'Mr. Dvna-
mlte' (V) did only $2,000, and hi'irely
lasted out a full week.
Two WB s, 'G Men and 'Dance,'
$100,000 at Two B way Houses;
'Scoundrel' Will Touch
Jolson Pic, 'Frankenstein'
Best Bets in Birmingham
)3irtnlii(fli;i,iii, M.iy 7,
(Best Exploitatio.n : itz)
XIco llnrrup of |,ix this week.
Hw.shi^.MH, thoreforf'. slum Id rfsponcl
nolily. •r,i■u^o. of Fi-an'.if.iisiclii' al
Illtz opMvd ntcf-ly, aldi-d by nlcf
Oiimp,iH;n v/hlle 'Co Tnto Youi-
Dance' at .Mabatna alrio .■aati.Hfac-
I'.-ry. Rein during oi/ijilng days
'li'ln'i aid the .slruatliMi .any.
'ni-l.le' li.-i.a r.-^rr-ivort Vac l.>.sf r-nm-
palgn of any picture In some
months. A street car with 24 sheets
on both sides and equipped with
sound system paraded through the
city two days. This supplemented
with additional newspaper space,
Estimates for Thie Week
Alabama (Wllby) (2,800; 30-36-
40)— 'Go Into Your Dance' (FN).
Rain held up the opening, but sure
to equal last week's $7,000 with
'West Point of Air,' (MG), mod-
erately good.
Ritz (Wilby) (1,600; 25)— 'Frank-
enstein' (U). Away to a dandy
opening and undoubtedly the best
week Rltz has had in many a day —
$3,800. Last week 'Folies Bergere'
(UA) $2,600.
Pantagea (Wilby) (1,850; 25-30)
— 'Object Matrimony' (U) and
vaude. Not more than $2,000, so-so.
Lost week 'Four Hours to Kill'
(Par) and vaude $1,700, poor,
Empire (Acme) (1,100; 25) —
'Traveling Saleslady' (FN), Mild
$2,300. Last week 'Sweet Music'
(WB) $2,600 .
Strand (Wilby) (800; 26)— 'Hold
'Em Yale' (Par) and 'Ladles Love
Danger' (Fox) on split. Same, $1,-
400, as last week for 'It's a Small
World' (Fox) and 'I Give My Love.'
Mont'l Jubilee Week
Celebrations Help All;
Jolson Big $12,000
Montreal, May 7,
(Best Exploitation: Capitol)
Everything goes Into plx this
week with no repeats and some of
the best shows in town. Moving
troubles are Just about over and no
very outstanding attractions out-
side the main stems. Grosses should
be good in view of cold weather and
Jubilee Week,
Capitol with "Royal Cavalcade
and 'Murder on the Honeymoon* on
the side, should again have a good
week, although first nite (Friday)
at general admission of $1 all goes
to the King's Jubilee Cancer Re-
search Fund, Should not be under
$10,000, Palace has the Jolson-
Keeler combo in 'Go Into Your
Dance,* sure to make a killing at
likely $12,000, Loew's has average
plx in 'Man Who Knew Too Much'
and 'Women Must Dress' with gross
around $7,000. Princess puts In
'Brewster's Millions' and 'Lilies of
the Field' which looks like $6,500.
Imperial showing 'Channel Crossing'
and 'Those Were the Days' may
gross $3,500. Nabes have been do-
ing well since Lent.
Harry Dahn at Capitol put over
one of the biggest ballyhoos ever
seen here with 'the Governor-Gen-
eral and Lady Bessborough attend-
ing gala opening nite, Friday (3) at
general admission $1 for 'Royal
Cavalcade' timed for the opening of
King George Jubilee celebrations In
London and Canada Monday (6).
Hundreds turned away opening nite.
Estimates for Thie Week
His Majesty's (CT) (1,600; 50)
'Damaged Lives' (Col). Likely
$9,000 on six-day showing. Last
week's showing of D'Oyly Carte
opera grossed $23,000, making close
to $45,000 for the fortnight.
Palace (FP) (2,700; 50) 'Go Into
Your Dance' (WB), Bound to come
over big at $12,000. Last week, hold-
over of 'Roberta' (Radio) picked up
a very nice $8,000.
Capitol (FP) (2,700; 50) 'Royal
Cavalcade' (Empire) and 'Murder on
a Honeymoon' (Radio). Started out
like a riot and held up well on week-
end, but may fade some later. First
nite's receipts go to Cancer Fund,
hencp. gross at $10,000 is likely,
quite good. Last week 'Private
"World's' (Par) and 'Love In Bloom'
(i'ai ), very nice $11,000.
Loew's (FP) (3,200; 50) 'Man Who
Know Too Much' (Regal) and Wo-
m'.'n Must Dress' (Mono). Around
standard and should gross $7,000.
Lust v/fck 'Stolen Harmony' (Par)
and 'Translont Lady' (WB) fair at
$0.,')O».
Princess (CT) (2,200; CO) 'Brew-
ster's Milllon.s' (UA) and 'Lilies of
thn l''i(!ld' (UA). Not quite up to
Pilnooss recent average and may
,'ross $<;,000. Last week's r.epeat of
Folios Bergcres' (UA) and 'Behind
the Evidence' (Col) good at $7,000.
Imperial (FP) (1,600; 34) 'Chan-
wl Crossing' (Rog.al-Rrltlsli) and
"I'hoso Were the Days' (Empire),
•Should get $3,500, fairly good. Last
wo'k 'New Moon' (MG) and 'Night
of the Party' (Brit), average at
$:i,OfiO.
Cinema de Paris (Franco-Film)
fOno: 50) 'Controlour dee Wagons-
L':t«.' Good $2,800. Second week of
'T.p Bonheiir," fair at $2,000,
(Best Exploitattoni Strand)
Strand, Rivoll an<^ Capitol ar
dividing the main Income on
Broadway this week with 'G Men'
'Mlserables' (3d week) and 'Go
Into Your Dance,' respectively. Of
the three, Cagney'e 'G Men* is lead-
ing the field by many lengths.
Despite the Strand's comparatively
small capacity first weelf will be
$60,000 or over. House Is scaled for
this picture at 99c every night and
is grinding from 8 a.m. to 4 a.m.
dally. Rlv's 99c price weekdays also
helps 'Miserables' which on current
(3d) week will be an easy $35,000.
'Scoundrel,' starring Noel Cow-
ard, considered a daring booldng for
the Music Hall, Is doing' well. It
will hit $80,000, above most ex--
pectatlons. 'Informer' opens tomor-
row (Thursday).
'Go Into Your Dance,' against the
strong opposition down this street
from Rlv and Strand, is drawing
nicely at the Capitol, indications
pointing to $40,000, It holds. Fur-,
ther down the street at the Par
'Devil Is a Woman' Is failing to take
and probably will not see more than
$18,000, counting tomorrow' night's
(Thurs.) preview of the West pic-
ture, 'Goln' to Town,' which cornea
in at 9 p.m, for the West run Par
will open an hour earlier In the
morning, 9:30. Doubtful of pictures
after the West Item, Par is angling
for 'Doubting Thomas' from Fox.
Rialto Is fairly good at $12,000
with 'Mark of 'Vampire,' which day-
and-dates with Mayfair, latter get-
ting about same, also pretty good,
'Laddie,' at the Roxy, points to not
more than $24,000. Roxy gets
'Frankenstein', Friday (10) after a,
scrap with Rialto over the picture,
followed by a suit of Rialto which,
was compromised by Universal let-
ting latter get 'Werewolf of Lon-
don.' This opens tomorrow (Thure.)
at the Arthur Mayer house as Its
last attraction. Theatre is sched-
uled to close down Wednesday miS^
night (16) to be razed but If
'Werewolf merits further time,
Best exploitation of .the week goe*
to the Strand and Warner Bros, lor
the campaign on 'G Men.' Pictura
has been plugged In various fash-
Ions for weeks.
Estimates for This Week
Capitol (4,020; 35-76-86-$1.10) —
'Go Into Your Dance* (WB) and
stage show. Around $40,000; maybe
bettor, Jolson and Miss Keeler doing
a first performance personal. Xiast
week, 'Reckless' (MG) on holdover
only $21,000,
Mayfair (2,200; 36-55-65)— 'Mark
of Vampire' (MG), Day-and-dato
with Rialto. At this house will
finish week at $12,000 or so, pretty
good. 'Florentine Dagger' (WB)
last week mild, $7,600,
Palace (1,700; 35-50-65)— 'Life Be-
gins at 40' (Fox) and vaude. Do-
ing average business, $9,000. Last
week, 'Star of Midnight' (Radio)
went a bit under that figure.
Paramount (3,664; 36-65-75-85)—
'Devil Is a Woman' (Par) and pit
orchestra. Marlene* Dietrich star-
rer Into a sinking spell on opening
and not recovering; $18,000 appears
tops, including a tomorrow night's
9 p.m, preview of 'Goln' to Town*
(Par), next attraction. Final nine
days on holdover of 'Mississippi'
(Par), in ahead, was $21,000,
Radio City Music Hall (6,989; 40-
C0-85-99-$1.10) — 'Scoundrel' (Par)
and stage show. Better than gen-
erally expected, $80,000, good. Sec-
ond week of 'Richelieu' (UA) was
$67,000, quite a dip from first week'e
$102,(100. 'Informer' (Radio) opens
this Thursday (9),
Rialto (2,000; 40-65) — 'Mark of
Vampiro' (MG). Getting good play
here as at Mayfair, looking $12,000.
Last week, 'Hold 'Em Yale' (Par),
$8,000, weak,
Rivoii (2,092; 40-65-76-85-99) —
Miserables' (UA) (3d week). Night
play better than mats. Business
heavy for $35,000, Second week was
$4S,200.
Roxy (5,886; 25-35-55) — 'Laddie'
(Itadio) and stage show. Can't com-
pete witli what first run row offers
thl.M wook and no more than $24,000,
mild. Last week, 'Scandal.s' (Fox)
panned out nicely, $31,700. 'Franken-
stein' (U), Friday (10).
Strand (2,757; 36-55-06-85-99) -—
'G Men' (WE), Cagncy cop pic-
ture highest for coin here since
•Public Knemy.' Will do $60,000, or
slightly better. Grinding 20 hours a
day, from 8 a.m. to 4 a.m., with
night prices tilted to 99c. Third
week of 'Fury' (WB) waa healthy,
$20,200.
State (3,450; 35-55-75) — Ifrlvat©
Worlds' (Par) and vaude, ^v^tli Mark
Helllnger-Gladys Glad revue, Pfob*
al>ly not more than $16,000, possibly
due to picture doing two weeks at
the Pur. Last week, 'Weddlnj;
.Nflpht,' $19,000,
10
VARIETY
PICTURE GROSSES
Wednesday, Maj 8, 1935
'G Men Big
$7,000, 'Marietta'
Minneapolis, May 7.
( est Exploitation: Orpheum)
With 'G-Men,' 'Naughty Mariet-
ta,' 'Richelieu' and 'My Heart Is
Calllne' the big gung In the attack,
customer resistance ia crumbling
here currently. It's the loop's heav-
iest entertainment ammunition In
many weeks and the outpouring of
shekels bears witness to the fact
that the box-office target Is being
split right through the mlddlie.
In addition to the hefty screen
Une-up there arc four stage shows
again.
While biz Is forte all along the
Hne, the Xjrpheum apparently has
the prize In 'G-Men' and will easily
garner top takings. Sock picture,
supplemented by HInes' orchestra,
opened even better than 'Roberta,'
■which copped $20,000. for the week
and . broke house records.
'Richelieu' is doing very nicely at
the Century and 'My He^rt Is Call-
ing' has been leaving no box-of-
flce regrets at the World, but
•Naughty Marietta,' plus a tip-top
■vaudeville bill, got oft to a very dls-
a4)poIntinff start at the State. How-
ever, critics .and' customers' praise
la being spilled all over the musical
and It undoubtedly will build.
Orpheum's exploitation campaign
for 'G-Men' was one of the biggest
aiid most effective the town has
seen in some time, Malnager £mll
'Franke doing himself proud. In^
eluded BO.OOO heralds distributed
through chain stores, special
screenings and co-operation by one
(bI the local newspapers In front
page stories.
Eitimates for This.Week
Century (Publlx) (1,600; 2B-3B-
40)— 'Richelieu' (UA). Had special
opening Wednesday evening. Man-
liger Harold Kaplan peddled this
one well and lured the carriage and
'Intelligentsia trade. Headed for flne
47,000. liast week, "Wedding Night'
• (UA), $4,600, poor.
Orpheum (Singer) (2,890; 26-36-
.40)— 'Gf-Men' (FN!) and Earl Hlnes'
orchestra; Box-ofBce. dyna,mite and
bringing a stampede of , customers.
Xiooks like big $14,000. Last week,
Into Your Dance' (FN) and vaude,
'died after a big opening and finished
ko disappointing $9,60.0.. .
State (Publlx) (2,400; 2B-8B-40)—
larletta' (MG) and vaude, Includ-
ng Jack Powell. Slow start, but
Biire to build and finish', close, tp
sood $10,^00. Last week. 'Private
.Worlds' (Par) and v^iude, $7,600,
light.
World (Stettes) (350; 26-36-40-
60)— 'Heart Is Calling' (GB)., Kler
'Pura has a big drag here where
ills previous picture, 'Be Mine To-
Wght,' ran six months." - This one,
too, is In for indefinite 'engage-
Vient, Gopd $3,000 in prospect. Last
week, 'Man of Aran" (GB), $2,000,
talr.
Time (Johnson) (260; 16-20-2B)
■•—'Laddie' (Radio) and , March of
Time. Strong layout for this sure-
eeater and. indications point to good
11,700. Last week, 'Knew Too
iluch' (Glj), $1,200, pretty good.
Alvin (Steffes) (1,400; 16-26-40)
*-'Love You Always' (Col) and
tmlt. Likely to hit pretty good
$4,000. Last week^ 'Unwelcome
' Stranger' (Col) and vauUfj, $3,000,
light.
Palace (Benz) (1,900; lB-20-2o) —
Y3reat God Gold', (Mon) and. vaude.
Steady $3, BOO probable. Last week,
'Against tho' Law' (Col) and vaude,
$3,200, fair.
Lyric (Publlx) (1^300; 20-25-)—
V3aslno Murder' (MG). Good attrac-
tion for house and slated, to cop
close to $2,000, okey. Last week,
♦McFadden's Flats' (Par), $1,200,
poor.
Uptown (Publlx) (1,200; 26-35)—
Mississippi' (Par). Fair at $2,000.
Last week, 'Roberta' (Radio),
$3,000, big;
Grand (Publlx). (1,100; 15-25)—
•Little ColPnel' (Fox) and 'Clive'
j (UA), second loop runs, split;
f $1,600 Indicated, oke. Last week,
'One More; Spring' (Par) and 'Lit
■tie Coloriel' (Fox), second rune,
split, $1,500, satisfactory;
Aster (Publlx) (900; 16-25)—
VJllded Liiy' (Par) and 'Society
Doctor* (MQ), third and second loop
runs, respectively, and 'Murder In
Clouds' (WB), first run, split; $900
In view, oke. Last week, 'Kid Mil
lions' (UA) and 'Living on Velvet'
(WB), third and second runs, and
'Times Square Lady' (MG), first
run, $800, fair.
, 'Richelieu' Fine
Oke $10,500, Mpls.
ADDITIONAL GROSSES
Additional box office reports
will be found on Page 30.
SUIT SETTLEMENT?
Lincoln, May 7,
Answer date on the recently filed
$444,000 Injunction suit by State
Theatres vs. Lincoln Theatres Corp.
and over a dozen film companies
and individuals was set for May 13,
but Attorney Paul Good for the
plaintiff has been Summoned to
N. Y. and . Will leave midweek (8)
to confer" ' With defense attorneys.
Should cettieme.nt be made, It will
probably Include the killing of the
•xpccted Indfe Theatres Corp. suit.
'FRANKENSTEE'
BUFFALO, O.K.
$12,000
Buffalo, May 7.
(Best Exploitation: Lafayette)
Buffalo's got the horrors this
week. Bet^sveen 'Frankenstein* at
the Lafayette and 'Mark of Vam-
pire' at the Century the theatre-
goers ' haVe gone spooky, Looks as
though haunting houses will become
popular Buffalo pastime. However,
the only houses being haunted the-
atrically during the current week
are the above two ■which seem to
be garnering about all the business
in sight. 'Frankenstein' did the
biggest Sunday business for the
Lafayette since 1930. Tumaways
ruii into several hundreds every,
night and the overflow is more than '
filling up the opposition at the
Century.
Plenty of exploitation all round
with 'Frankenstein' running ahead.
Lafayette used a flat trolley car
with a 28-foot Illuminated display
running for week over all Buffalo
streets. Thousands of scare novel-
ties, special banners for all mystery
magazines on news stands and
;heavy increase in ■ newspaper . and
;tack catds.were featured! The'the-
atrie -front was also built up into a
'castle fepllcal
' Cstlmatec for This Weak-
Buffalo (Shea) (3,600;. 30-40-66)—
'Stait of Midnight' (Ra.dlo) .and
stage show. About the usual fare
for the house, although well liked
by .the reviewers. Picture gets
most of credit for probable $16,000.
Iiast week 'Deyll.'ls a'Wbman* (Par)
and stage show took a hard rapping
at the box office and otherwise.
Down to' bad $9,100.
Hipp (Shea) (2,400; 25-40)—
•G-Men' (WB). Just a fair start
Would Indicate around $7,500. Last
week 'Go Into Your Dance' (WB)
developed real strength' before the
week was o.ver and jumped plenty
over anticipations al $10,600. .
Great Lakes (Shea) (3,400; 26-40)
— '1935 Scandals' (Fox) 'Thunder in
East' (UA). Perhaps. $8,000. Last
•week 'Traveling Saleslady' (WB)
and 'Shadow of Doubt' (MG),
ordinary double bill, and filled in
for an expected but low $7,000.
Century (Shea) (3,400;~ 2B)—
'Mark of Vampire' (MG) and
'Gigolette' (Radio). Drawing plenty
due. to Lafayette overflow;- $8,500
Indicated. Last week .'Casino Mur-
der Case' (MG) and 'McFadden's
Flats' (Par), about the Usual
arriount of activity at slightly over
$6;000.
Lafayette (Ind) (3,400; 2B)—
'Bride of Frankenstein' (U). Strong-
est card hou6e has offered in some
time. Got of like .a skyrocket and
business has been turnaway all
week. Probably good for. a hold-
over. Ought to better $12,000. ' Last
week 'Mr. Dynamite' (U) and
'Straight from! Heart' (U) moved
up somewhat fo.' satisfactory $7,000.
Three First Runs Left
In Omaha, as Par
Folds; 'G Men/ 7G
Omaha, May 7.
(Best Exploitation: Omaha).
Closing of the Paramount Thurs-
day (2) returns theatre row to a
line-up of three first run houses, one
strictly single features, one double
features and one shuttling between
both policies. Street car strike was
a factor In darkening, but mediocre
quality of product and uptown loca-
tion of the house also counted. Par
had been trying weeks spilt betweisn
vaude and films over the weekend
and double features mid-week, so
this marks exodus of stage show
from Omaha at least for the sum-
mer season. Third different policy
tried out here within a year but no
dice. House likely to reopen in fall.
Outside competition over the
weekend was heavy from the an-
nual local Boy Scout Circus, taking
some 20,000 customers out to the
Ak Coliseum Friday and Saturday.
Orodit for exptoKatlon goos to
"Les Mlserables' for various stunts
and tie-ups, but bad a close push
from Orpheum and 'Bride of
Frankenstein' lending itself to some
weird tricks. Week saw more than
usual supply of gags.
Eatimates for This Week
Brandeia (Slnger-RKO) (1,200;
25-35-40)— 'G-Men' (FN) with lots
of plugging both locally and
nationally. Increased ad budget and
a dual partner in 'Strangers All'
(Radio) beating even opening on
'Roberta.* Doing tops in the face of
the strike and probably will hit
$7,000 with a possibility of holding
over. Last week 'Go Into Your
Dance' (FN) made a mark for itself
and something extra at $5,600, very
good.
Omaha (Blank-Trl-States) (2,100;
25-40)— 'Les Mlserables' (UA) had
to wait till a Saturday opening, and
then sold to the biggest opening or
Saturday since renaming of the
house. Only certain of five days,
but can run into 10 or 12 if hold-
ing at all. Five days, $6,000. Last
week 'Marietta' (MGM) started In
low gear, but soon stepped' out to
get Itself held over for a nine day
run and built all the way. Stronger
day of closing than of opening.
Nine days over $8,000.
Orpheum (Blank - Trl • State)
(2,976; 25-40)— 'Frankenstein' (U)
double billed with 'Princess O'Hara'
(U). Nifty exploitation helping and
picture doing well. Shutting of Par
a strong factor In the raising of all
grosses, here too. Shocker and the-
Runyan yarn good to beat $8,000.
Last week "Vanessa' (MG) dualled
with 'Hold 'Em Yale' (Par) was
worth niore than expected; two
good for $6,760.
Paramount (Blank - Trl - State)
(2,766; 26-36-40) — 'Devil Is a
Woman' (Par) screen and stage
show headed by Roscoe Ates folded
the house after a week's run;
$6,000, brutal. Stays dark through
summer.
'Nighf Grabs $3400
In Uncoh, Where
$3400 Means Money
Lincoln, May 7.
(Best Exploitation: Lincoln)
^Wedding Night' Is the strongest
pacer so far this week. It's at the
Lincoln and out ahead of the
Stuart, which Is sporting 'Gold-
diggers.' 'Night* will get nearly
$3,100 for the stretch with little
troublei which Is about 30% above
■the average. Anna . Sten did per-
sonal one night as an ^Id.
Curtain rings tagged with ref-
erence to 'Wedding Night' were
scattered all over town as the only
stunt of the week In selling.
Estimates for This Week
, Colonial (LTC) (760; 10-16)—
'MliUbnalre --^-Gowbey- ---(5!<>x>.- and.
'Casino Murder Case' (MG) and. a
third change, unset yet, Total on
seven days will reach around $1,100,
good. Last week 'Texas Jack' (In-
die), 'Death Stalks at Midnight' (U)
and 'McFadden's Flats' (Par) on
three swaps oke at $1,200.
Lincoln (LTC) (1,600; 10-20-25)—
'Wedding Night' (UA) heading up
into large money. Looks like a sub-
stantial $3,100, good for this two-
bitter, Stcn's p.a. helping. Last
week 'Scandals' (Fox) was potent
at first, but biz slipped a bit and
final take was $2,600. .
Orpheum (LTC) (1,200; 10-15-25)
—'Hold 'em Yale' (WB) and King
Brawn on stage with 'Melody Lane'
unit. Last four .days of week Is set
aside for dual '$10 Raise' (WB) and
'Curious Bride* (WB). Seven days
will get $2,200, not quite ujj to par,
with stage end ' a letdown. Last
■week 'Love in Bloom' (Par) and
■Running' Wild' unit with Gene Gory,
and four days of 'Mr. Dynamite'. (U)
and 'Spring Tonic* (Fox), dual,
plenty oke with a neat $2,800.
Stuart (LTC) (1,900; 20-26-40)—
'Goldd.lggers' ("WB); After having
been held back a long time, pic still
isn't going so forte. Week will have
to hustle to get $3,100, iaverage.
Last week Will Rogers. 'Life Begins
at, 40' (Fox) was a sock and final
tally wa? near $4,500, very good.
Comparative Grosses for Aprfl
Total estimated nroBses during April for towns and housea listed as
previously reported weekly. Dates oivan are the closino days of the
week.
NEW YORK
Parker's N. Y. Trek
Portland, Ore., May 7.
Burg's No. 1 exhlb, J, J. Parker,
Is on his annual pilgrimage to N. Y.,
where he' goes Into -a huddle with
Harry Buckley of UA Theatres.
Parker has a partnership with UA
on one of his local houses and the
spot Is often used as a west coast
test house for audience reaction on
newly released plx.
They will return to the Paclfi-J
N. W. ■\jla Hollywood where Parker
Is duo to confab with studio execs.
Understood that one point to be
brought up will be policy of setting
a cast Iron top admlsh price for
this burg and maybe others. Ex-
clusive of Parket^'s UA all other
leading spots chisel the 40c code
prifo to two-bits for balcony sea t.-?.
April 4
April 11
April 18
April 25
CAPITOL
(4,020 ; 3B-75-85-
1.10)
High. $110,400
Low.. 10,000
Marietta
(2d wk)
(Stage Show)
West Point
Vanessa
S21 000
Reckless
S35 000
PAR A>
MOUNT
(8,80-1; 83-B5-7B-
8B)
High. $05,000
Low.. 10300
Worlds
$28,200
VT onus
$21,200
(2d wk)
A -HmirA fa
Kill
$11,500
$30,800
MUSIC
HALL
(6,080; 40-00-85-
00-1.10
High. $110,100
Low.. 44,000
Little Colonel
$64,000
(2d wk)
(Stage Show)
Life Begins
$62,000
Star of Mid-
nite
; $67,000
Richelieu
' $102,000
ROXV
(C,88a; 23-a5-S5)
High. $173,600
Low.. 6,200
Love You
Always
$16,000
(Stage Show)
Happened in
New York
$19,500
Heart la
Calling
$21,000
Love in
Bloom
$29,100
RIALTO
(2,000; 40-65)
High. $72,000
Low. . 630
Rugglea
$16,600
(Repeat)
Rugglea
$13,600
(9 days-
2d wk)
Princess
O'Hara
$10,000
Stolen
Harmony
$11,500
STRAND
(2.707; 85-63-05-
85)
High. $81,200
Low. . 6,500
Traveling
Saleslady
$16,800
Curioua
Bride
$11,300
Black Fury
$41,900
Fury
$28,300
(2d wk)
CHICAGO
April 4
April 11
April 18
April 26
CHICAGO
(8,940; 85-65-76)
High. $76,000
Low.. 18,500
West Point
$26,000
(Stage Show)
Mississippi
$25,000
Private
Worlds
$25,000
Living on
Velvet
$24,300
('Casino de
Paree) '
PALACE
(2,600 ; 25-35-55)
High. $34,700
Low.. 7,000
Roberta
$26,900
(2d wk)
(Vaude)
Roberta
$23,300
(3d wk).
Roberta
$20,100
(4th wk)
F.'snkenstein
$23,300
UNITED
ARTISTS
(1,700; 25-35-05)
High. $43,600
. Low. . 3,300
Folies
Bergere
$9,900
Vanessa
$11,000
Vanessa
$6,600
(2d wk)
Wedding
Nite
$14,100
LOS ANGELES
April4
Apt<il 11
April 18
April 25
DOWN-
TOWN .
(1,800; 25-30-40)
High. $38,500
Low.. 1,700
Roberta
$6,800
- (Repeat)
Florentine
Dagger
and
Dog of
Flaiidera
. $2,300
Peoples'
Enemy
and
Unwelcome
Stranger
$2,400
Strangers
All
and
Love You
Always
$1,800
HOLLY-
WOOD
(1,800; -26-30-40)
High. $37,800
Low.. 2,400
Traveling
Saleslady
$5,000
Laddie
$2,400
(fjew Low)
i.
Curious
Bride
$3,100
(6 days)
Golddiggers
$8,100
(8 days)
PARA-
MOUNT
(8,695; 80-40-CG)
High. $57,800
Low.. 5,600
Mississippi
$21,800
( tage Show)
MissiEsippI
$15,000'
(2d wk)
8 Bells
$21,000
(Fats Waller)
Stolen
Harmony
$18,000
STATE
(2,024; 80-40-65)
His4w^^,000
Low.. 4,900
Folies
Bergere
$7,500
Life Begins
$11,300
Wedding
Nite
$6,400
Reokless
$9,300
BROOKLYN ^
Api-il4
ApriMI
April 18
April 25
FOX
(4,000; 25-36-60-
05)
High. $48,600
Low. . 8,900
Living on
Velvet
$17,000
(Molly Picon)
(Stage Show)
Unwelcome
Stranger
• $14,000
Happened
One Nite
$13,000
(Revival)
(Norman
Brokenshire)
Traveling
Saleslady
$13,000
ALBEE
(3,500 ; 2j-33-B(>-
03)
High. $45,000
Low.. 9,000
Roberta
$23,000
(Vaude)
Roberta
$17,000
(2d wk)
Little Colonel
$16,500
Life Begins
$13,000
PARA-
MOUNT
(4,000 ; 20-35-50-
05)
High. $57,800
Low.. 5,600
Woman in
Red
$7,000
Private
Worlds
$12,000
4 Hours to
Kill
$9,000
Black Fury
$16,600
METRO-
POLITAN
(2,400; 26-85-50-
65)
High. $39,000
Low.. 12,000
Folies
Bergere
$16,000
(Vaude)
West Point
$16,000
Vanessa
'$15,000
Reckless
$16,000
STRAND •
(2,000; 20-85-50)
High. $28,50<t
Low.. 3,000
Let's Live
Tonite
and
Rocky Mt.
Mystery
$4,000
McFadden's
Flats
and
Love You
AlWnyrf
$6,000
Curious
Bride
and
Women Must
Dress
$5;500
Transient
Lady
and
Princess
O'Hara
$5,000
WASHINGTON
April 4
.April 11
April 18
April 25
EARLE
(2,424; 25-36-10-
60)
High. $27,000
Low.. 6,000
Let's Live
Tonite
$14,500
(Vaude)
-Traveling
.'' Saleslady
$15,600
(H Herbert)
Car 99
$12,500
Go to Dance
$20,000
FOX
(3,434; 25-33-00)
High. $41,500
Low.. 11,000
ScandaJs
$21,000
(Vaude)
West Point
$27,000
(Cab
Calloway)
Casino
Murder
$19,000
4 Hours to
Kill
$21,000
KEITH'S
(1,830; 25-36-00)
High. $21,000
Low.. 3,000
Roberta
$7,000
(4th wk)
Roberta '
$6,000
(5th wk)
Star of
Midnite
$12,000
Star
$7,500
(2d wk)
PALACE
(2,363; 23-35-60)
High. $32,000
Low.. 6,000
Life.
Begins
$10,000
(2d wk)
Mississippi
$18,600
Mississippi
$9,000
(2d wk)
Reckless
$18,000
COLUMBIA
(1,203; 25-40)
High. $19,000
Low.. 1,100
Little
Colonel
$7,500
(Rp.ppaf)
Colonel
$4,300
(2d wk)
Life
Begins
$4,500
(Repeat)
King's
Horses
$3,000
(Contlniiod on page 24)
VARIETY
11
;w: :->;v:;"> \ ,
it.
S-" ''5<
WITH 4 MAJOR
PRODUCTIONS
ON THE WAYl
1^
I'' ~ I
tunu th* biilliiuU iliuu <A hit geniui to Jotom Hilton's
nolionwids bait mUw
LOST HORIZON
Aj fins and diiferont ai "It Happened One Nighl"
and "Broadway Bill", -vrilh the wseen play «g"n
by Robot Biildn.
12 VARIETY Wednesday, May 8, 1935
Wednesday, May 8, 1933 VARIETY J*
14
VARIETY
Wednesday, May 8, 1935
TABIBXy'S* I^NSON OFFIC»,
B St. Martin's Place, TratalKor Sgaare .
FOREIGN NEWS
Telephone Temple Bnr B04l-5Me IC
Coble Addrenet VABIETg, lONDOIf
Woolf Resigns as Managing Director
Of G-B to Head New General Film Co.
London, May 7.'
Charles Woolf resigned as man-
aging director of Gaumont-Britlsh
and Immediately becomes manag-
ing director of a newly formed dis-
tributing company with napie llliely
to be General Film Distributing
Corp. Understood company is be-
ing Incorporated Witli a |2,60D,boo
capital.
•New corporation has already
signed an agreement due to run five
years, with Capitol Films,, of which
Major Procter, M, P., Is head, and-
Max Schach managing director.
Capitol will make six Alms, costing
between $400,000 to $500,000~.eabh 'for
Generalls distribution. British &
Dominion studios, have been leased
■for the production activities- on a
one-year lease basis ' and options.
Will occupy t-\vo ,of the four stories
Iri the building throughout the year.
■First' picture wlll.be 'Passage of
a Princess,' an adaptation from the
French by Charles Mera, with Carl
Grune to direct.
Woolf's new company figures on
handling about 20 pictures annually
and his already started \vorklng
on hooltups with several other Indie
producing companies. Basis for
deals, however, is that General must
have a saiy-sb on selection of ;talent
for the features and ^yith every-illm
to have at least one American name
and with stories always to be built
with an eye on the American mar^
ket.
Majdr Procter will be on the di-
rectorate of General as - - will also
Woolf. John Woolf, son, will be
head of the sales department. Both
fofmerly occupied similar positions
with G-B.
MUSCOVITES to m
'KARENINA' AND 'SOUL'
. Moscow,' April •■
Leo Tolstoy's ' 'AnnV; ' Kareplna.'
anij Gogol's 'Dead Souls.'-'tw.o of the
greatest- classics "of Russian 'llt'era.-
turei are, scheduled for local-, hlrh
production during this -year by MbS-
fllm. 1
Scenario for 'Anna.Karenina'. has
been adapted by !N. Yolkov- arid
'Dead Souls' by M. Bulgakov, . au-
thor of the play 'Days of Totirbines.?
Title roles in both plays .will be
handled by artists of the Moscow
Art Theatre.
'Anna Karenina' is now In pro-
duction on the Coast at Metro with
Greta Garbo and Fredrlc March.
London Songwriters
Together in Vode Act
London, April 28.
'^pngwrltei-3 on Parade' is. title of
a new combo being formed here for
piqture theatres and- vaudeville
work.
'fhe.'ie comprise Jimmy Kennedy,
Michael Cavr, Eddie Pola, and Ed-
ward .Lisbona.
Offering will be written by Pola,
who wlll^ also produce, and will in-
clude "the -Three Rhythm Sisters,
local, , and Pat O'Malley, former
cropner-inrchief to Jack Hylton.
Flash will run for 40 minute.s, with
price asked around $1,500.
Act with similar title played in
New York vaude several seasons
consisting of eight tin-pan -alleylte.s.
'YOSHE' IN PARIS
Maurice Schwartz Troupe Gets
Good Reception in France
Paris, April 28.
Paris gave a good sendoff to
Maurice Schwartz and his N. T
Jewish Art Theatre group, who
opened Thursday (18) at the Re-
naissance in 'Yosche Kalb.' Leaders
in show business and Paris intel-
lectual life, Jewish and otherwise,
showed up.
Show Is filling the antique Re-
naissance nightly. Theatre scat.s
900, but only 400 seats are any good.
Edward A. RcUiin, manager for. tlie
troupe^ i,s negotiating with Miaurice
Lehmann, owner of the nearby
Porte St. Martin, to get his house,-
which Is bigger and has a. revolving
stage, for a second Pari.s run be-
ginning in June.
THE WINNAH
Leni Riefenetahl Gets Hitler Trophy
for Flop Film
Berlin, April 27.
As was generally expected. Dr.
Goebbels awarded Leni Riefenstahl
the Adolf Hitler prize for last year's
best picture for her direction of the
Nazi- Party Congress' festivities at
Nuermberg last August.
Finished film, despite: a barrage
of propaganda put ~down for it,
folded" up rapidly .iSifteir.- its -'earlier
presentations, particularly in Atst
run houses here. , ' '
Pic is. an overgrown news reel
abounding In marching brown
shirts, flags and-- speeches--by Nazi
leaders.
UA Joins Gennah Co^
In Prod* of TaYem';
French-Gen Yersidns
Paris, April. 28.'
"White Horse Tavern,' musical
legit success of London and. the Con-
tinent, will be filmed simultaneously
,in German and French by a new
company, novr in formation, spon-
sored Jointly by the United Artists
and Bavaria Films.
Picture -wUl be made iri Austria,
and location of the original White
Horse Irin will be u.sed for exter-
iors. Bavaria will' distribute the
•German version and UA the French.
Latter distribution Is a device for
collection by tiie American concern
of money owed It by . Bavaria, which
cannqt.be exported from Germany.
Iri fact, United'. Artists' original In-
terest' In .the . fiffn /is based . oil' the
n.eed to~ g'et' its 'money iut 6£:-Reich.
■ . Karl Lariiac \vii\ direct the ' Ger-
•inah. versfoa.-and ':Pstul ■Sqhllier, in.
.cbllaboratlon;.with!..'L'ari(iac, '-.'^111 do
the^ '.Fcencit.i.'-.gchjll'er. • Is -already
-working ■bfi;,1:^e---Fr'ench .continuity,
'lift Tiik-bsen-.the ' rlgiitri\iatia man of
F*red ^ad6si;.ifa Parla,:; an(J Is still
ri'omjnalljr tw3(J&lated with Bacos, al-
fhbuigh he.^Js 'not - ■working . on the
latter's -current production,
, English language film . rights for
'White HoTse Tavern' ore still open.
Owners.. a,re Asking •.$400,000 for
these, plus American legit rights.
NEW RUSS OPERA USES
J. DOS PASSOS' NOVELS
Moscow, April 15.
Story of Elizabeth Trent, a char-
acter in John Dos Passos' novel,
"1919," Is made the plot of a new
Soviet opera, for which A. Zhivotov,
Leningrad composer. Is now writ-
ing the music.
Original plot of Dos Passos' story
has been somewhat altered, elimi-
nating the element of fate which
plays a conspicuous part in his
novel. Thus, in the opera, Eliza-
beth Trent- cbmrtiits suicide Instead
of p.erlshing-ln an airplane- accident.
In an ambulance station near the
front sbe meets Jimmie Herf, a
character borrowed from another
Dos ' Passos' novel, 'Manhattan
Transfer.'
Jere Lee Madcaps 1st
Girl Band io Tokyo
Tokyo, April 20-
Jere Lee's Madcaps, combo of six,
first girl band ever to play Japan,
has opened here, doubling between
the Tokyo Xew Grand Restaurant
and Yokohama New Grand Cabaret.
Also playing afternoons at current
Yolcohama Exposition. Contract
calls for two months.
Outfit Is doing excellently in both
stands. Playing only at meal time
in Tokyo, but putting on a cabaret
show in Yokohama. Latter efforts,
on last three days of week, feature
Rosemary Rj'an, pianist from band,
who directs dances and solos.
Mascot's Kolker
London, April 28.
Morris Goodman has appointed
Lou Kolker as local contact repre-
sentative for Mascot Films.
Kolker was formerly sales sufifr-
visor Cor Xatlonal Screen Service.
Mexico's 1st
Mexico City,, May 7.
Native pic producing Industry's
first 'plagiarism- suit has been filed
in a local: court.
Film Exchange, S. A., owner ' of
rights to the romantic bandit plo,
'El Tlgrb do Tautepec' ('Tiger of
Yautepec') Is defendant. ' David
Carpintero de la Llave, local law-
yer, .who ■ holds rights to the novel,
'El Zarco' ('Cock-eyed'), says that
pic was taken bodily from the book.
Pic was one of the most successful
of native productions.-:
DOT SAYERS WHODUNIT
SECOND FOR PHOENIX
•Lphdbn, 'April '28. ':-
•Ha'vlng successfully launched - .Its
first film, 'Death' at Br6adcastii)6.
House,' Phoenix. Films, Ltd,,.' I3 .,t6'
do another.'
'Death' cost a'rouiid $76,000, and
was made at "A.T.P.. studios, -
sidiary of -Basil Defiri's" coirijiarty.'
and . Is being releaged" by Associated
British Film: Disti-lbutors.r/Qf-;' which
Dean is head,, with A-'B-F.'S." paying'
Phoenix Films' the! cost '6f.,riegati've
plus a definite bQoklng fee for every
picture house played. - ..Picture la
booked for eri^Ire (Saumdnt-Brltish
circuit. ' ' ' "
Phoenix Films is a small indie,
with Hugh Perceval, Reginald Den-
harii and . Basil Mason Joint heads.
Next pic Is to be a whodunit titled
'The Silent Passenger,' by Dorothy
L. Sayers, with Jan Stalllch,
Czechoslovaklan, responsible for the
filming of! 'Extose,' as cameraman.
picture budgeted to cost around
S7E,000. Cast lined up will Include
John Loder, Peter Haddon, Austin
Trevor, Aubrey Mather, Leslie Per-
rins, Mary Newland, Annie Esmond,
Doris Fordred and Ann Condring-
ton. Reginald Denham will direct.
NO STARS IN BIBLE
STORY TORSEASTROM
Stockhol ',, April 26;
■Victor Seastrom^ .' jyh()''has been
Inactive since the ady^At-Of souifdi
will make one picture''- t London
Films, based on the' story of the.
apostles about the -ti 'vibf Christs'
crucifixion. Work star this sum
mer In London.
■ Story comes f roih a book by Mary
Borden, British authoress, -will con
sist of episodes" 'In the .'• lives Of
Chrlsts' contepiporarie's and will
generally plcturlze the mode of liv
ing and Ideals of people in those
times. No well known performers
or stars will be used In .the produc-
tion. Atmospheric shots for bacic-
ground will be shot' In Palestine.
PARIS PRICE WAR
Opening of Sevan-Cent Cinema
Starts Troublft-^Moatly Chattisr
Paris, April 28,
Opening of a film house giving dn
hour and a half of entertainment for
one franc — less' than seven cents-
has set the local picture world In
an uproar. Prices In some local
houses are as high as $2 and $1
is a good average for a downtown
theatre, while nabes rarely run
lower than 30c.
Row, after smouldering for some
days, was opened up by a fiery ex-
hlb, Emile Samuel, -who sent a -re'-
lease to newspapers asscrtlnB:!
'Either the promoters of the. 7c clrir'
ema are nuts, and should go to the.
booby hatch, or Uiey are bandit^
and should not b^'p'ermltted .to.'tuln;
our industry.' , '-".t ....."--••-.^
Samuel, wha -galiied potorletj^ re-';
cently by refuslng'tax check-iip rii-e'n
admission to his theatre, calls on
all producers and dlstrlbs to boy-
cott the 7c spot as a menace.
AntOIne RasimI, one of the 7c
promoters, replied in a calm state-
ment, pointing out that his show
consists only of shorts, comedies
and educatlonals, which have al-
ready been shown all over Paris,
and is installed In the basement of
an old automobile showroom on a
relatively quiet corner. Can't see
why It's a menace.
Looks like a price war in the
ofllng, with lots of words accom-
panying the slashing.
No Palladium Cut
London, May 7.
Palladium management denies
that the -artlHts in the turroiit show
(cwere aslced to take a 10% cut for
oxtcn.slon of the ru'n.
f^h'.i'.v continues 11 Ve more wocic.
NoveUo Does a Coward and Clicks;
Robeson and Buchanan NSG; 'AU
Rights Looks Right for London
The Convincer
Paris, April 28.
■jean Coupah; press ageht' for
the Cirque Medrano, had a
sensational act due from Ger-
many, consisting of a lioness
who works in ring at arm's
length from sjjectators, witli-'
out . cage, chain 'or. any • otljer
protection. ^Stuck- for an.^ex-.
plqitatloh Idea", Coui)an_ -Ifs-
'. tened to the 'advice of ..: an
i Ariierl'can friend' who reimem-
bered Harry Reicherib'ach.
On Yank's tip, .he> sent the
; tamer- to a big hotel with the
lion In a big.- trupk, two;' days
before' opening' of show. v.Ac-
cordlrig to schedule,, chamber-
■ maid entered roorh and. pulled a
faint on seeing Hon wajideririg
around loose. Netvspapers fell
all over themselves to get the '
story, which made front ' page
all over town,
Coupan, already an admirer
of U.S., Is now convinced It's,
the greatest country in Wprld,
GERMAN NITE
SPOTS REOPEN
Berlin, April 27.
After 40 days of suspended ani-
mation during Lent, Berlin' night
spots are coming back with a. rush
for pre-summer business. > '
Nazi orders forbidding danclng-'i'n
Holy Week took the last • ■wiggle'
out of -Lenten night life,' but'-.most
of the spots report good.-'businfeBg
following the pre-Easter .sliimpi
Although not openly admitting: It',,
props of many night spots -jfeeV
gloomy about tourist trade this,
summer because of the EUtppeiin
situation and its possibilities.. Lack
of tourists' will not be offset by
added domestic patronage, natives
preferring the less iawanky Intimate
cafes ,to the garish spots catering
to visiting firemen.
Few Germans will travel abroad
this year- because of the stringent
restrictions' covering applications
for foreign currency. As Is now, a
German may take 10 marks (about
$4) across the frontier with him and
receive the same amount monthly
as long as he stays abroad. Rules
do not apply to tliose nations havr
ing special agreements with Ger-
many.
2D EDITION SET FOR
CLIFF WHITLEY SHOW
London, April 28.
Cliff ord.Whitley'fl:.'fiorchester. hotel'
'^Midnight Follies' '^ftoeti Into ito'.sec'.
ond edition May.?'27;-'-.-:6y ;thlts->tline
■the first edition. •wiil.,'.iiaye ;iaBt'9d 10
weeks. Holdovers..^ "^tlie. first
show are Bi\ly jiviji^f '.Beinls
ioQd Florence <oiiuin)i.eco3, dcjubllng
jStjom. 'Stop Pce^(af,-v. and ' Le' Roy
j;tjji2's Holly wob'tf -.' It-ls,. also, dou-
;WIrig frofn 'Stop' Fr^ie,' Newcomers-
'are Tommy and- tietty Wonder and
the Diamond Brothers, who return
to the Dorchester after eight
months-
Whltlcy goes to New York early
in June to line up some talent for
the new Dorchester hotel show, In-
tended to open around Uie third
week in September. Has nothing
set, but underntood It will be n
somewhat cliffererit show from the
predecessors, although will atlU. spe-
clall/!e In -a line of American girls.
Hoerbiger on Own
Berlin, April 27.
Paul Hoerbiger, German come-
dian, has launched his own com-
pany, and In tho future will direct
his own pictures, design scenery,
costumes and handle casting.
li'lrst pic of now venture is 'End-
.sLution', v>-!-.!r.-li Is .ilroaily in pro-
ilu'.-tion
London, May 7.
Jack Buchanan opened in- a new
Eric Charell show, -The ' Flying
Trapeze,' at the Alhambra Saturday
night (4) and met' with almost Im-
mediate difficulties, Galleryltes were
downright Impolite, booing the per-
formance, despite., the -fact that the
higher price customers managed to
drown ' them . out with applause.
Sho-w was und'er-reheiilrssaj but,
eiren when" fixed', seems unlikely to
linger.
Paul Robeson operie^d; In; -"Steve-
dore' Monday night. (6) at "the Em-
bassy, American Negr'd 'play 'seems
unconyincing he're,-''sub-J6ct;: matter
being too remote. ..- AlBof .R'dbeson
di'dn''t lihpress as being - suited for
the lead role.
'All Rights Reserved' opened at
the -Criterion Tuesday (30).,. It is a
light comedy about a .philandering
husband and stars Ronald -Squire.
Polished acting, means :a. probable
London success,
•Co-optimists' at the Palace
'Vyednesday (1) Is a feeble attempt
to revive the former successful ag-
gregation,, but' the new assemblage
is not at all likely to get anywhere
with It.
'Glamorous Night' at the Drury
Lane Thursday (2) Is a spectacular
musical comedy melodrama featur-
ing Author Ivor Novello and Mary
Ellis. It la a, smash certainty.
Piece .was staged by. Leontlne Sa-
gan. Novello pulled a Coward, writ-
ing the book and music for the show
aijd starring In It besides. It's one
of those musical comedy plots
about a small kingdom " with No-
yenb as the E'nglishman who saves
the . unhappy , prlfloess (Mary Ellis)
from. the evli baron (Lyn Harding).
B'arry' Jones plays his usual kinff
:a|Bignment.
'•.. After ,'' a ' ^ubiir-ban try-out 'The
VSIha^q^ Mah,' ,by . Ittgram "d'Abbes
aria? <F€hrii Slier le; caitiff ;to the PIc-
.(jaalilfy. .:*fte^tre, iApilV 'ZS. It's a
:piupiliT>my3(ery sef (n' the midst of
jbuhcji' .of. players 'In .a ifllm istudlo.
Was ,wejn;-jiked hy the. audience, and
the iactlng.of Frank Royd^ Reginald
Bach,' and'. Joe Haymari received
special praise, as did the production
by Matthew Forsyth; '
New Chariot Revue's
Cdshnnes Burned/ It
Postpones Premiere
London, May 7,
'Shall We Reverse?' new Chariot
musical starring June, which waa
scheduled to open Friday night (3)
at the Comedy had Ito be postponed
at the last minute dUe to fire.
Flames destroyed all the costumes
but did little other damage.
MARIMBA BOOM
>■ ■■ ■ ■
f>^ri,$ beiutlea by jSiri'aa' of South
'/ " American Orchestras
Parle, April 28.
Paris is getting ready for a ma-
rimba boom. Band of these. gaucho
percussion Instruments played In
the last Francis A. Mangan show
.at the Rex, and one hail been hired
'for dancing at the swell Ainba.<isa-
deiira, opening soon. .
' I^ow walls of the' towii-.ace. plas-
tered with posters for two highbrow
marimba symphony concerts to bo
given In the .Salle Ramcau (for-
merly Salle Pleyel), toniest concert
hall in town. Band consists of 100
musicians led by Clair Omar Mus-
-ser, and is advertised as prize out-
fit from the Chica'go expo.
Russ Kids Get Break
Moscow, ..Vprll 15.
Spring Hfcliuol vacation was
marked here by the fii'st cinema
festival for children. For nearly a
fortniglit majority of Mo.4cow
cinema halls were entirely reserved
Cor youngster.s.
Over 500,000 Moscow chll(1i;pn
were given a free glimpsfe ' of tlie
best prodiu-tiniis of Poviot film
sUidlos.
16
VARIETY
LN REVIEWS
Wednesdaj, May 8, 1935
G-MEN
•First Nntlonal production and 'Warner
Bros, release. Features James Cagney, Ann
Uvoralt, Margaret Lindsay, ■ Robert Arm-
strong. Directed by WllUom Keleh'ey.
Story, Gregory Rogers; adaptation, Seton I.
Miller; camera, Sol Follto. At Strand,
N. T., week May 1, '3.';. Running time, 85
iirlns.
Brlclc Davis James Cugney
Kay McCord Margaret T^ilndsay
.Tean Morgan Ann Dvorak
JelT McCord Robert Armstrong
Collins Barton MacLane
Hugh Farroll ...Lloyd Nolan
McKay William Harrtgan
Oerard Russell Hopton
I.<ggett Edward Pawley
' Durfec Noel Madison
Bill .Monte Blue
Ediile Regis Toomey
Venko Harold Huber
Ci-egoi Addison Richards
Man Raymond Hal ton
This Is the flrst of the new cycle
of gangster pictures, comin^r In -with
what is called a new twist. It is
perhaps the best Cagney film since
•Public Enemy,' and a cinch b. o.
picture from male audience stand-
point. It Is strictly, and happily, an
action film.
One thing that 'G-Men' demon-
strates Is that the new cycle which
is causing so much chatter Is not
likely to last very long. This pic-
ture haa about all the elements the
type can be endowed with.- It is
led, hot off the front page. But-
beyond that it has nothing but a
weak scenario along hackneyed
lines. The others in this line can't
grab very much from the front page
thr.t isn't here, and can't, if playing
ths came or a similar line, get In
any hatter story background.
In the old gangster pictures the
stars played the gangster roles,
with the result they were .made
somewhat heroic. Now the star
is in the cop assignment, but the
yarn is still the same; it has to
be. In the old days the gangster
got his in the end, and the custom-
er.i sometimes were sorry lor him.
Now maybe they won't be so sorry,
because the stars are in the cop parts,
and they win out. Presumption be-
ing that the audience, by and large,
wants to see the star or featured
player win out.
But the old gangster pictures were
a bit more than Just that. 'Little
Caesar,' 'Scarface' and 'Public Ene-
my' were more than portrayals of
gangster tactics; they were biogra-
phies of curious mentalities. They
were photographic and realistic
analyses of mentality and character
(or lack of It). But In the new Idea
of glorifying the government Run-
'nere who wipe out the killers there
is no chance for that kind of char-
acter development and build-up.
Warners didn't try very hard to
make 'G-Men' novel; probably fig-
ured it didn't have to. Just loads
of action, knocked oft In blng-bang
manner. This time Cagney is a
government man, he's In love with
his chief's 'sister and she's thumbs
down on him. until the flnal clinch.
And his chief rides him constantly,
only to give in at the end.
Sprinkled through and around
that is just about ever^ situation
from the.DlUinger-Baby Face Nel-
son etcetera saga. The Kansas City
depot massacre Is paralleled, the
DiUinger escape from a Chicago
apartment, the . "Wisconsin resort
roundup, the bank holdups through
out Kansas-Missouri, et al. That
makes for almost constant shooting
and action, and that's what will
make the picture get the coin it
does.
By understressing the various
gangsters and by using a whole
string of them in one episode after
another, producers manage to avoid
giving .them any buildup from a
sentimental standpoint. But at the
same time the cops don't come out
any too well: Several of the nicest
of them are knocked off in the pro-
ceedings. And Robert Armstrong,
the chief of the g-men, wins out
and smiles at the finish — but there's
no possible way of liking him. He's
a rough, tough and completely un-
fair customer. The way he- keeps
riding and tough-housing Cagney, a
young g-man, Isn't calculated to
make anyone feel friendly to him.
The acting throughout is A-i, and
that helps considerably. Beyond
Cagney and Arinstrong, both at their
best, there is Ann Dvorak, a- moll
who tips off the cops to the flnal
capture, but gets herself .plugged.
Margaret Lindsay is Armstrong's
sister and Cagney's gal. An easy as-
signment, and she romps off with it.
William Harrigan is tops ns a re-
tired and gone straight bootlegger.
Edward Pawley Is number one bad
man, and Barton MacLane number
two, both handing in finished per-
formances. Regis Toomey i.sn't In
the picture long, as a department of
justice man who srets killed quickly,
but impresses. Addisoij Richard.s,
Lloyd Nolan anrl Monte Blue are
other g-men, and oke, Nolan petting
the best of it on lines arid business.
Direction by William Krigliley is
especially commendable. The mate-
rial of the yarn automatically makes
it fast moving, and Kelghley kcoii.^
It that way without resortinrr to too
many tricks, but It Is In keeping the
characters human and from too
much mugging that he deserves
credit. Photography, too, is tops.
'G-Men' is a moderate cost pic-
ture and will get plenty. Tt may
also mean a lot to Cagney. Kaiif.
THE SCOUNDREL
Ben Hecht and Chaa. MacArthur produc-
tion and Paramount release, Stars Noel
Coward; features Julie Hayuon. Hope
Williams, Roslta Moreno, Martha Sleeper.
Written, directed and produced by Hecht-
MacArthur. Lee Qormes, photog and as-
sociate director. At Radio City Music
Hall, N. Y., week May 2, '1935. Running
time, 75 mins.
Anthony Mallare Noel Coward
Cora Moore Julie Haydon
Paul Docker.. Stanley Ridges
Julia Vivian Martha f^leeper
Mathllde ;Hope Williams
Jimmy Clay Ernest Cossart
Vandervecr Veyden . ■ . .Alesander Woellcott
Mildred LangwUer Everly Gregg
Carlotta , Roslta Moreno
Maurice Stern Edward Clannelll
Howard Gillette Richard Bond
Mrs. Rolllnson Helen Strickland
Rothstoln .....'1. .Lionel Stander
Massey Frank Conlan
Calhoun O. Z. Whitehead
Felix Abrams Raymond Bramley
Slovack Harry Davenport
Noel Coward's stellar film debut
Is good Hotel Algonquin literati
stuff, but not for the Automat trade.
It'll appeal to the palates of the
pseudo, near- and full-fledged so-,
phlstlcatcs but it'll leave the aver-
age film fan bewildered. It's not
boxofllce In the accepted sense.
In its commercial favor, 'The
Scoundrel' has a number of at-
tributes. One is that the metropoli-
tan and hinterland reviewers alike
win dote on Us sophistication and
smartness. The resultant ' good
press will be an aid that's not to be
altogether discounted. Further-
more, intra-trade knowledge of the
modest cost of 'The Scoundrel' (nee
'Miracle In 49th Street') > is another
factor which may insure a net
proflt margin on the ledger, but
when Hecht-MacArthur and Cow-
ard, who likewise Is in on a per-
centage -of the net, dlvvy up there'll
be little left, although there's sure
to be much glory. It's one of those
pictures.
This is the third of H-MacA's
four productions under Paramount
auspices and financing. First,
Crime Without Passion,' like this
present entry,- attracted 'prestige'
attention. The second (Jimmy
Savo's 'Once in a Blue Moon') is
being held back. Fourth is yet to
be started. Both so far made evi-
dence a basic objective of producing
films for the twain's own amusement
and possible literati amazement —
but with little regard to the b.o.
Original title, 'Miracle in 49th
Street,' refers to the post-mortem,
spiritual regeneration of a literary
renegade. Highly effective, theatri-
cally, this symbolic addenda of
mysticism is the weakest aspect in
the legend of the egomanlacal, self-
centred, ■ cruel philanderer who has
become one of Ben Hecht's favorite
heroes. Hecht treated thei same
subject, a late book publisher, in
somewhat the same vein in his
novel, 'A Jew in Love,' although
that, too, was a hybrid, merging the
character of a contemporaneous
legit producer with some of -the
qualities attributed to the miblisher.
' The film Is something: of an audi-
ble novel. Beaucoup. dialog and
much palaver, with a minimum of
action. It's a talky, alow exposi-
tion for the flrst thxee reels or so,,
all tending to Indicate what a; rat
Anthony -Mallare (Coward), the
publleher. Is. There are authors all
around him, shrewd, analytical, in-
trospective and worldly men and
women who take Mallare apart, bit
by bit, as part of their idle chatter
during backgammon, cocktails and
Just gatherings. The evidence all
points to the same thing.
When Julie Haydon (a comer, by
the bye) becomes the latest roman
.tic vls-a-vls, the motivation lllus
trates the same shabby technique
which sends a real romance into the
gutter. Coward meets destruction
when Hope Williams, an equally
self-centred. cynical Individual,
treats him In kind, and he thus be-
comes the victim of a N. Y.-Ber-
muda plane wreck. The symbolism
and the' reasons for his return to life
are never satisfactorily explained.
Histrionically Coward has his mo-
ments, but there are others when
most film fans may find it a bit dif-
ficult to remain content with just
an English accent and a Continental
flair of character. The illusion isn't
always wholly there.
Wherein lies the greatest de-
ficiency to the sum total— the in-
adequacy of faithful counterpart to
real life. Sophisticates, too often
unreal people in actuality, the aura
of 'The Scoundrel" is ever of the
same pattern, only accentuated.
Alexander Woollcott is disclosed in
the opening shot, playing a charac-
ter like himself, a literati sophisti-
cate, privy to all the inside stuff
and small talk concerning the cen-
tral character. Some of the others
in 'The Scoundrel' are counterparts
from life, notably 'Jimmy Clay,'
looking and deporting himself like
the publLsher's chief aide-de-camp.
There are other shadows which tlie
Music Hall's loge-scction flrst-
nlghters thought they recognized.
Beside.-? Julie Haydon, Martha
.Sleeper, Hope Williams and Roslta
Jloi-eno, there arc few distinguish-
ing moments. .Stanley Ridges seems
out of line as the other man. The
fortune teller bit Is a completely
jarring note. Granting that the
locket item beoomer; necei^i^ary, as
a clue to link up sub.«;equRnt action,
the - reasons for the mltt-roader's
generosity and the business of read-
ing Coward's hand are too vague.
Lionel Stander makes his bit as an
uncompromising poet stand up, more
MiniatDre Reviews
'G Men' (WB). Cagney Joins
the government and cleans up
the gangsters. Strong b.o.
'Th» Scoundrel' (Par). Hecht-
MacArthur production for
Par, starring Noel Coward, of
limited general b.o, value, A
critic's picture.
'Go Into Your Dane*' (WB).
Musical has everything for box
office. Jplson-Keeler'B first
together.
'Devil U ■ Woman' (Par).
Interesting acreen stud, effec-
tively photographed and star-
ring Marlene Dietrich. Sophis-
ticated audiences Ita beat bet.
'Laddie' (Radio). G cod pro-
duction doesn't help an out-
moded story. Not promising.
'Great God Gold' (Mono).
Hard-hitting expose of a. re-
ceivership racket. Good b. o.
fare for the better nabes.
'IVIillion Dollar Baby' (Mono).
Negligible fare for other than
the less particulair nabes.
'Swell Head' (Col). Base-
ball picture that's . unexciting.
Doesn't rate for solp.
'iWark of the Vampire'
(Metro. Well - made chiller
mystery which will nab aver-
age grosses or better.
'One New York Night'
(Metro). Sprightly .devised
comedy mystery with Fran-
chot Tone and Una Merkel ac-
counting for plenty laughs, but
not strong enough for the ma-
jor spots,
on delivery rather than the role It-
self. .-
Technically, Lee Garmes' usual
ace photography Is "tip to par as
is also associate direction with the
authors. Hecht and MacArthur dis-
tinguish themselves wltli some bril-
liant dialog, even If the story leaves
something lacking.
On the debit side of 'Scoundrel,'
for commercial purposes, are (1)
Coward's vagueness and other
marquee deflclenclea for the general
_run of fans; and (2) a hypet-talk-
atlve,, somewhat rambling exposi-
tion, not for general appeal. In Its
favor are the press aspects and the
controversial nature of the cine-
maturgy and theme, particularly in
the cultural keys which may draw a
limited but potent audience. The
discussions should have some b.o.
value, but in toto It's all too limited
to mean anything. Hecht and Mac-
Arthur have made a good picture
but not a boxoffice picture. AieJ.
Go Into Your Dance
First National production and Warner
Bros, release. Features Al Jolson, Ruby
Keeler. Directed by Archie Mayo. Story,
Bradford Ropes; adaptation. Earl Baldwin;
songs, Harry Warren, Al Dubln; dances,
Bobby Connolly: film editor, Harold Mct«r-
non; camera, Tony Gaudlo, Sol Follto. At
C((Pltol. N. Y., week May 8, 1&3B. Run-
ning time, 92 mIns.
Al Howard Al Jolson
Dorothy Wayne Ruby Keeler
Sadlo Howard lenda Farrell
Luana Bell clen Morgan
The Duke Barton MacLane
Blonde Sharon Lynne
Irma Patsy Kelly
Himself ......Benny Rubin
Elddle Rio Phil Regan
l-'red Gordon Westcott
.McUee William Davidson
Show Girl Joyce Compton
.Mexican Akin TamlroK
Jackson Joseph Cregan
'Go Into Your Dance' will get the
coin generally, for It has much to
recommend It as a lavishly pro-
duced, vigorously directed and
agreeably entertaining musical pic-
ture. Besides everything" else it
has Al Jolson in top form, plus a
nifty set of songs, and with Jolson
to sing 'em.
Along with Jolson this time, and
for the first time his screen partner
is the missus. Ruby Keeler — a ro-
mantic touch that should mean con-
siderable at the gate. A sensible
story setting, in which each is per-
mitted to adhere to type, makes
them a nice film couple. And away
from the story, on their own re-
spective song and dance work, they
are there as individual and collec-
tive entertainers.
Bringing the Jolsons together so
deftly as a pair of romancers for
the screen, seems to havie been the
story's chief accomplishment. Oth-
erwise it isn't much of a story; it
reloads the backstage hokum with-
out exploring hew territory or un-
covering any particularly bright
twists, where it does depart from
the stylized musical formula it falls
to show Improvement, because It
.sacrifices comedy chances for melo-
dramatic strongarmlng. The laughs
are concentrated In the early part
of the narrative, and once it goes
meller, the light and shading are
almost- completely forgotten. If
'Dance' muffs heavy trade in any
.spot, script shortcomings In the
lau.gh department will undoubtedly
be rosponslble.
For everything else. thai, a good
inii.sical film needs, this one has in
abundance. Three song hits in the
score will be no small b.o. aid, and
there's also the Jolson-Keeler com-
bination billing potentialities and a
certainty of favorable worU-of-
mouth for all around production ex-
c?llpnrc.
'J'he ^(li-ania enters through the
mixing of gangster stuff into the
backstage -theme. The two elements
blend as far as logic is concerned,-
but the drama unfortunately fin-
ishes on top and the result is a
composition featuring heavy melo-
dramatics where laughs would have
been decidedly preferable. Since
the gunmen business Is a vital part
of the plot and could not have been
disposed of with a once-over-llghtly,
a satirical approach rather than a
serious one might have been a bet-
ter solution.
Early part of the picture, dealing
strictly with show stuff, has speed
and a good supply of comedy. The
pleasantry lasts imtil the action
moves Into, a nlte club-gangster set-
ting. Thereafter It's Little Caesar
in a floor show, and the parting mo-
ments are a distinct letdown.
The nltery floors In each of two
cafes involved in the story, inci-
dentally, look like a merger of the
Grand Canyon and the Yankee
stadium, with Boyle's 30 Acres
thrown lit to take -up the slack.
Typical Warner productional license
is taken with the flash numbers, but
everything's so beautifully done, no-
body is likely to mind. Such Items
in pictures as a flight to the moon
by Jolson-Keeler- within the scope
of a nlte club stage, and niass
costume changes before the cus-
tomers' glims, are no longeir re-
garded as implausible action by pic-
ture fans. Such splendid dance
direction as Bobby Connolly con-
tributed to this one, and as Busby
Berkeley and Dave Gould have given
to previous hit musicals, can be
thanked for the willingness of the
public to overlook a lot of things.
Jolson plays the role of a talented
star who has broken up many a hit
show by going off on bats. Jolson
plays the role for all it's worth in
addition to everything of his own
he puts into It. The star is finally
barred from the musical stage by
the combined votes of Actors Equity
and an association of producers.
With the help of his devoted sister
and a dancing girl with whom he
teams up, the banished star starts
his comeback via the night club
field. The comeback is nearly In-
terrupted by gangster bullets, but
they miss the star and hit his girl
partner (not seriously), and the
comeback at the fadeout has been
attained.
Paradoxically, the story of moral
transformation is at Its best when
the chief subject is at his worst, end
loses its punch when the boy turns
righteous. The reason is that dur-
ing the period of happy elbow-bend-
ing, the story is treated humorously,
and when he' gets too good, the
story gets too sad.
Miss Keeler is given plenty of
footage for her dancing; perhaps
more than any dancer, including
Astaire, has been accorded in any
one picture thus far. On the hoof
she's a girl who can take good care
of herself, and in the histrionic mo-
ments she's carried along by Jol-
son's aggressive trouplng. It may
be only a costuming illusion, but
Just the same the Impression of
added weight enhances Mlsa
Keeler's appearance considerably.
Glenda Farrell, wearing 'some
flashy duds, has one standout com-
edy chance In a train bit early In
the picture, but after that Is held
down by sob stuff. Helen Morgan
plays a menace convincingly and
gets in a song. The extent to which
Director Archie Mayo was stuck for
comedy Is illustrated in the char-
acter played by Patsy Kelly. This
comical girl, minus any connection
with the story, is tossed in like a
life preserver for laughs, and gets
'em, but she's not around long
enough to make it really count.
Barton McLane, a gangster as
usual, has the only other role of ac-
count. They'll have to look fast
to see Benny Rubin and Phil Regan.
Among the 'Inside' backstage stuff
In the plot Is a demand by Equity
for the posting of a $30,000 salary
bond, and in a nlte club. In the
presenting a Casino. De Paris thea-
tre-cabaret, It's labelled a 'new
Idea.' But away frpm Broadway,
nobody'll notice.
Song surefires aiie 'Latin From
Manhattan,' 'Quarter; to Nine' and
the title number. Biae,
DEVIL IS A WOMAN
Par.-inionnt production nnd release. Stars
Jlarlene Die(i-!cli, features Lionel Atwill,
Cesar Romero. Directed by Josef von
Sternberg Story, 'The Woman and the
Puppet, by Pierre Louys; udaptailon, John
Dos PasflOB, ,S. K. Winston: music, Ralph
Ralnger; lyrics, Leo Rohln; nim editor,
S!\m Winston; camera, Josef von Stern-
berg. At Paramount, N. Y., week May 3
35. Running time, 76 mIns.
•Concha- Perez Mnrleno Dietrich
Antonio Galvan Cesar Romero
Don PaSQual Lionel Atwill
Don Paqulto Edward Everett Horton
Ssmora Perez Alison Sklpworth
Morenlto .Don Alvarado
Josef von Sternberg both directed
and photographed 'The Devil Is a
Woman.' Working with a Pierre
Louys classic, which gives the read-
er a cross-section of a ruthless
courtesan and not much else. While
'Devil' is a somewhat monotonous
picture, Von Sternberg has given it
clever photography and background.
Marlene Dietrich has done the rest
In playing the Louys trollop, turn-
ing in fine performance. ,But It
looks an In-and-outer for coin.
As a screen study It Is interesting,
even If Lionel Atwlll's willingness
to be so completely ruined by the
woman stretches lines of logic
somewhat. In many ways Von
Sternberg's direction Is singularly
subtle, his picture being the type
that will go over the heads of many.
Short Subjects
'UNCIVIL WARRIORS'
Howard, F^ne and Howard
Comedy
19 Mint.
Rialto, N. Y.
Columbia
This Is of the two-reeler comedy
series featuring Howard, Fine and
Howard, -well-known vaude stooges,
at one time with Ted Healy. It's a
comic pan trio' that's aces for shorts
purposes.
Billed as ThTe Three Stooges in-
stead of under their names, this re-
lease gets the title of 'Uncivil War-
riors'. It has the civil war as back-
ground and uses Howard^ Fine and
Howard as northern spies who otoeb
the enemy lines in quest of infor-
mation. Usual comedy liberties pre-
vail, but funny all the way, Includ-
ing some of the slaps and the like
with which this short is generously
sprinkled. Soma of the slapstick
gets a little monotonous.
One big laugh figures, built
around an idea that may not have
looked 60 big on paper. This comes
in efforts of the stooges to eat a
cake, one layer of which, by mis-
take, is a kitchen pad. Gag devel-
ops a lot of laughs. Char.
BUSTER KEATON
'Tars and Stripes'
20 Mins.
Roxy, N. Y,
Educational
Just a compilation of what can
happen to a new and rather dumb
enlisted man at a naval station, but
packing a number of laughs and
enlivened somewhat by the occas-
ional appearance of Dorothy Kent,
who Is the sweetie oir Vernon Dent,
who is trying to make a sailor of
Keaton,
Latter does the usual dead pan,
but he projects the comedy bits over
and the film amuses. Chic.
The running time is a bit long,
and closer editing might have helped
considerably in relieving the action
of some, of its monotony. This is
caused urlncipally by the fact that
the scenario gets repetitious In
painting a picture of a devilishly
enticing courtesan through the va-
rious stages of her career.
Story is told in a background of
southern Spain during a fiesta, this
permitting Von Sternberg some big
mob scenes and color, plus music.
It opens on la Dietrich of today as
a gorgeously desirable wpman who
has caught the eye of a young visi-
tor. He is about to stage a, ren-
dezvous with her when he meets an
old friend (Atwill), who tells him
of his sad experience with the same
woman, most of the story then being
told by flashback. Atwill is through
with her, but he seeks her out again
only to flnd his best friend has not
heeded his advice, a duel resulting
in which Atwill Is seriously
wounded.
Still hounding: him with her wiles.
Concha (Dietrich) nevertheless
goes off with the other man for
Paris, but at the last minute turns
back to rejoin Atwill. She's the
kind who never knows what sha
wants, and Von Sternberg has for-
cibly brought out this characteris-
tic. Sympathetic interest is lack-
ing, even for Atwill.
Edward Everett Horton is In on
a couple sequences at opening and
near close, he and his political as-
sociates raising the only laughs that
occur. Von Sternberg's apprecia-
tion of comedy values is positive
here. Apparently he didn't want
comedy anywhere else.
Miss Dietrich's flirtatiously vixen
performance Is heightened by a
couple songrs, 'Three Suitors' and
'It Can't Be Love,' both fitting the
action. 'Suitors' Is a saucy music
hall type of number, while the other
song may achieve some general
popularity. 'Caprice Espagnol,' vet
classic, and other Spanish mu.slc
employed for melodic background
In an effective manner.
Cesare Romero, smitten by la
Dietrich, gives a commendable per-
formance. Alison Sklpworth gets
brief footage as the courtesan's
scheming mother. CTinr.
LADDIE
Radio production and release. Features
John Beal, Gloria Stuart, Virginia Wcld-
ler, Charlotte Henry. Directed by George
Stevens. Producer, Pandro S. Herman.
From play by Gene Stratton Porter; adap-
tation, n«y Harris, Dorothy ITost; camera,
Harold Wenstrom; film editor, James Mor-
ley. At Roxy, N. Y., week May 8, "38.
Running time, 70 mlno.
Laddie Stanton John Beal
Pamela Pryor Gloria Stunrt
Little Sister Virginia Wcldler
Shelly StaTiton Charlotte Henry
Mr. Pryor Donald Crisp
Sally Stanton Gloria Shea
Mr. Stanton Wlllard Robertson
Mrs. Stanton Dorothy Peterson
Leon Stanton Jimmy Butler
Peter Dover Grady Sutton
Candace Greta Meyer
Mrs. Pryor Mary Forbes
Time was when any of Gene
Stratton Porter's yarns would have
packed the theatres; 'The Keeper of
the Bees' was a top grosser when
done as a silent by F.B.O. back in
1925. But the Porter stories belong
chiefly to another generation and
probably from the title a lot of peo-
ple now imagine 'Laddie' to be an-
other of those dog stories.
It lacks appeal to the modern
(Continued on page 45)
Weducsday, May 8, 1935
VARIETY
17
ProviA
'Coloner Is fc^^
Kansas Oty V^^T^BIHF
Jet, |6,iOQ/ ^y^^^K^fc;
lel"
' SmasI
["Bright Eyes" Big
We could let
your box office
write the next
two pages also
Wednesday, May 8, 1935
VARIETY
■with
ROSEMARY AMES
JOEL McCREA
LYLE TALBOT
ERIN O'BRIEN-MOORE
Produced by Edward Butcher
Directed by John Robertson
from the story "Heaven's Gate" by Florenco'^LeiQhton
Pfalzgraf. Screen play by Stephen Avery and Allen Rivkin.
Adaptation by Stephen Aver^
AND LOOK WHAT ELSE IS CjDMINS JEQH YOUR
SPRING FESTIVAL
VARIETY
Wednesdsj, May 8, 1935
:;:S5:!*B<m4::iSS:
:::^':'^Xv>:-.v'v:!:r!:X'''>^
...To write fHde
brilliant pages
in your box office
history j4t
MAY • JUNE • JULY
iiiii
- ,^ /-I
A'/
i
:x4*¥ ■ ' "
i^^BiiiiliiiiB
WILL ROGERS in
TSO|M| J|S^^ Mtib ;Bmie Burke, Alison
•:-:i-:-.':'M-?^^;'y-:'^r-:.''/:^:
CHARLIE CHAN IN BOYPT'^ stanUig WARNER OLAND with 'l^ai'*
'Patexsott and Stepi'ii F6to^at^;:?i;:.^c^^^^^^^ rv. %>! . "'b- ,;'.4 ^ '
ilBiiliiiiiiiiiiBi
llJIIIIIIIjjjlll^
lllllljliillliil^
lllliliiiiH^
''GINOER^with Jan^ Withex^^Jackie Searl, O P Heggie, Walter King
I - SHIRLEY TEMPLjE in '^Cll»l.¥ TOF'^ with John Boles, Rochelle Hudson
Wednesdaft May 8, 1935
V4RIE¥¥ HOUSE REVIEWS
VABTETY
21
MUSIC HALL, N. Y.
Th* aopblstlcates bavft plenty to
•nthvts atK>ut at -Radio . Qlty Music
Hall till* tTMk. ' Show, stage aa well
aa scnen, la dMlfBed just for their
lovln*. - WlthsNoel Coward's debut
flicker under Hecht and MacArthur
auaplces, 'The Scoundrel/ to lure
thft literati, the stagre portion Is
equally smart And Just for the
convlncer, Cole Porter Is glorified
with an elaborate productlonlng of
his "Night and Day,' wherein Jan
Peerce, Hilda Bckler, the ballet
corps and the glee clUb all combln'6
Intp sundry , versions of the 'Oay
Divorcee' song
^ ' The aesthetes will go for that
'Fisherman's Legend,' opening the
stage portion, a gorgeous undersea
ballet which runs a riot of color,
dovetailing the terpslcborean with
klhetoacbpe artistry, against a
peach of a setting designed by
Bruno Maine. The ballet stuR Is
very Lole Fuller, with gay-colored
shawls employed for ' the terp and
ballet maneuvers, while the kaleido-
scope of projected submarine life,
blending with the actual stage set-
ting, combines Into one of the top
montage achievements at the Hall
since Its Inception. Nicholas Daks,
Helen Leltch and the corps de ballet
participate in this. There's a nar-
rator In a stage box to tell 'em what
It's all about.
The second Interlude is one from
the flies, a Quaker routine with the
maids In demure prlsclUas segue-
Ing Into a hotcha flnale, Including
some un-Quakerish quivers and
bumps. iFor Its purpose, it's a good
mid-spotter, featuring the Music
Hall glee club and the Rockettes.
The latter all but steal the works
again with their tiptop terplng.
Besides the newsreel, a 'Dumb
Belle Lettres' short and the usual
Dick Llebert organolog, there's the
production overture, Tschaikow-
sky's First Movement, Piano Con-
certo In B Flat, featuring Julia
Glass as solo artist. Erno Rapee
batons.
Opening night biz fair. Strong in
the reserved seat mezz- loges, but
only for the final show, and light
all over elsewliere. Abel.
ORIENTAL, CHI
Chicago; May 3.
This is a real good show, and ac-
complished without a money head-
liner. But the folks must smell good,
shows these days, because the'
downstairs was completely occu-
pied at the first evening show Fri-
day (3). House figured to make up
any losses it sustained the previous
week. Picture Is 'Woman In Red'
(WB).
Show opens nicely with the Gray
Family, four gals and a long-legged
guy in a long but entertaining dance
act. - Girls do every type of danc-
ing, are costumed well and dress
up any stage. Male is Just about
submerged due to the femme com-
petition, but he appears to have a
natural ease in his dancing. In the
deuce comes Billy Costello,' the
voice of the Pppeye cartoons, with
his usual nasal twanging turn.
Fitted In neatly here and was par-
ticularly successful with this audi-
ence.
Will and Gladys Ahearn are back
with their steady sense of show-
manship, which gets them across
always. Act opens a bit wobbly,
but comes back with a sure punch
to finish much to the good on the
novelty dance and singing routine.
Roping is being pushed into the
background, and rightly so.
Into the band . set to bring back
Mark Fisher to the B. & K. rostrum.
From the old school of m.c. days.
Fisher waves his baton and war-
bles a couple of pop tunes to good
results. But it's still the two acts
in the presentation which sells it.
Xovak and Faye encore easily on
their burlesque acrobatic number.
They could use the orchestra to
better advantage, especially the
drums, to accentuate their pratt-
falls and tumbles. At . present, the
orchestra is a bit too muted to get
best results. Frank Gaby closes the
bill with a finely organized act. It
moves steadily to complete an all-
around socko vaudeville turn. The
stooging, ventriloquism and dancing
are mixed in just the right propor-
tions to make it 100% entertainment,
Gold.
RIALTO, LOUISVILLE
Louisville, Ky., May 3.
First show had' to await arrival
of Duke Ellington, who finally re-
warded patience of capacity house,
largely made up of Derby visitors.
The Duke's most recent appear-
ance in this town was about two
ye.irs ago at the Jefferson County
armory, playing for a colored dance,
balcony being reserved for whites.
His RIalto appearance is for a white
audience. Interesting to note the
change In past year or so toward
colored entertainers in this town.
Has always been considered tough
spot for .sepia bands, but of late
these aggregations with plenty on
the ball have been accorded appre-
ciation here.
ll.and opens behind scrim, soloists
working in nilkcs. Then Four Flash
Devil.s on in tap routine, delivering
fir.st sock of the afternoon. These
f'lur boys work hard, and sell It for
''"Illy. Ijocalltes have ahvaya been
i-T,q frii- cnlorpd t.Tpsters, even
going for the sidewalk urchins, with
their tlncan and jug bands.
' Ivle Anderson Is then on for brace
of pops, and encore, using mike. As-
sisted in encore by novelty drum-
mer, with lyrics decidedly blue.
House *te It up and yelled for more.
Ellington Four was billed but did
not appear. Earl (Snake-Hips)
Tucker, after mild start, tied 'em
In a knot.
Tha Duke directs from' the piano.
Introducing turns without affecta-
tion. Features trumpet and trom-
bone specialties, who sell well with
trick tooting. Band mixes sweet and
hot Jazz and classics. Sock close is
Ellington's new composition, 'Soli-
tude,' which preceded him through
air plugs.
Pit ork la on Immediately after
Ellington for short flU-In before
feature. Picture Is 'Princess O'Hara'
(U), appropriate racetrack story.
ROXY, N. Y.
BUI at the Roxy this week doesn't
look so good on paper, but they're
not playing It on paper. On the
stage it welds Into a satisfactory
entertainment, thanks very largely
to the adroit blending of the show
with the Gae Foster line. Miss
Foster has added a dozen rather
nice looking boys to the line, and
makes full use of them. Gives the
femme section of the audience
something to look at, too.
This week she has three smartly
staged numbers, though one Is only
a tableau to give the Howard and
Parsons act a smash finish. Just a
Watteau style pose, but it brings
the curtains to with a patter of
hands and a sense of a show worth-
while. Middle spot done around
Rosita Ortega, a holdover, appar-
ently, from last week and well
worth the repeat. Miss Ortega's
feet speak Spanish and she can
stamp her heels with the best of the
Imports, but she displays a light-
ness and mobility that is not char-
acteristic, though probably more
acceptable to American audiences.
The straight Spanish dancing is apt
to grow tiresome. A Cucaracha is a
lovely thing in both motion and
color, and the entire production
rates class.
' First line number seems to be
new; a rather stuttery chOEe6-
graphic composition with changing
tempo and shifting styles of dance,
but the girls look smart In white
riding habits and tall h.ats, with
scarlet waists, and the boys help out
in this one, too^
Kathryn Parsons repeats her hit
and her routine of the previous
week. She does not spoil her effect
by coaxing the audience to sing
with her, but she gets them vocal-
izing through strength of example.
When she gets tired Howard. spells
her. Howard always has shown
himself a good picker from the days
of tlie statuesque Ida Emerson,
when they were playing with the
'newfangled' motion pictures for an
illustrated song act. Incidentally
Howard had the Idea of making pic-
tures of horse race finishes, to pick
the winner In a close contest some
30 years before It actually went Into
practice. He had the idea, but hie
could not get tie film back until
the following day.
Ross, Pierre .and Shuster are a
radio act, .ai\d 'open with a couple
of lmitatIons,T)ut soon go into their
own brand of nonsense, with better
results. One of the men has a
singularly pure falsetto which he
uses to good effect. Scored solidly
and could have come back for moi-e.
As usual they have the 'Town Hall
Tonight' winner, this time another
brace, Irving Taylor and Victor
Mizzy. They do rather well with
one of their two songs, but they'll
need a lot more practice to make
the professional grade.
Film is 'Laddie' (Radio), with a
Buster Keaton short and a Popeye
cartoon, the newsreel and two trail-
ers, one set into the newsreel and
the other running wild. Stage Is
eight minutes short of the hour,
with the entire bill 17 minutes shy
on the usual three hour stint. Busi-
ness moderate. Chic.
PARAMOUNT, L. A.
Los Angeles, May 2.
For holdover week of Par's 'Pri-
vate Worlds,' Fanchon & Marco
have switched stage show, utilizing
the Lionel Hampton colored revue
and band, recently at the Cotton
Club here.
Revue is typical nitery stuff, with
the Hampton band a red hot combo,
and the maestro u novelty, drummer
who knows how to sell himself.
Opening is somewhat of a novelty
for units of this type. Motion pic-
tures of down south river scenes are
projected on a scrim, as a fore-
ground for band's playing of
'.Swanec River.'
Featured acts include Thelma
Brown and Brownies, harmonizing
trio; WiUa May Lane, hotqha blues
warbler; Eddie Anderson, shuffle
dancer and pantomime comic; Villa
and Lovett, tappers; Charlie An-
drews, baritone, and Ben Carter and
group of Juve harmonlzers.
Ander-son clicks solidly, , with the
Brown trio more suited for radio,
and Willa May Lane pretty hot on
some of the body movements.
Also on screen, Paramount News,
Sportlight, Molasses 'n' January
comedy, and 'Kids In the Shoe,' color
"shbrt. Biz oke on first day of sec-
ond week of feature, E(hoa.
CAPITOL, N. Y.
Both stage and screen, while ex-
cellent In all other departments
this week, are afflicted with the
same weakness — no comedy. 'Go
Into Tour Dance' (WB) la the pic-
ture, and Abe Lyman's band heads
the stage llneiip. Even without a
single comedy turn the show built
around Lyman la a strong one. But
a laugh entry would have made It
that much stronger.
With the band are Mltzl May-
fair, Saxo^ Sisters, Rose Blaine and
the Trainer Bros. (2). They add up
to two singing and two danclpg
acts.
The special acts all do woll on
their own, but It's the Lyman crew
that ties them together and makes
a show of It. For a formerly
strictly 'hot' band, Lyman's aggre-
gation has accomplished a remark-
able transformation in a short pe-
riod. It's now an all around orches-
tra with every number a change of
pace. Waltz music, which Lyman
now features on the air, carries over
as an Important part of the stage
repertoire, but the boys also go to
town as In the old days. It all
blends well In a sweet band turn.
Miss Mayfair splits her dancing
In two sections, without singing
this time. There's no questioning
the merit of her dancing, and no
doubt about her click here. Trainer
Eros, are a pair of eccentric buck
and wingers with amazing leg-
reach for small fellers. They toss
around plenty of speedy leather to
chalk up the bill's second hoofing
hit.
Saxon girls, doing three numbers
and dressed very warm weatheriah
in white suits, land their customary
quota. 'Who?' in the Slegel rhythm
carries them home in front, as
usual. Other singing turn is a sin-
gle girl. Rose Blaine, apparently
with the band. She sings a pair of
numbers Into the mike, looks nice
and shows much promise. But she'll
have to learn to control her breath-
ing, for her heavy Inhaling now
malces a lot of sweet music sound
sour.
Lyman band plays hot and cold,
slow and fast and doubles in dansa-
pation and vocalizing. Choral ar-
rangement of 'Wealthy Widow* Is a
honey. Operatic satire occupying a
late. position Is just a fair comedy
Item, but It is ail alone as a laugh
attempt on this show, and may
never get such an opportunity
again.
Lyman is the modest conductor
and pleasant announcer, as always.
Capitol started the current week
Thursday evening, instead of the
usual Friday a.m. opening, with d
preview of both the new picture and
stage show. Al Jolson and Ruby
Keeler, who are in the picture, and
Eddie Cantor were among the
names putting In appearances at
the special show. House was
jammed at supper time and re
mained so all evening, with the busi
ness appearing to be stlU coming
when the bill got down to regula-
tion running Friday night. Bige.
out west following boost In price of
sliver. Par goes into historic
Tombstone, Ariz., which is starting
to boom, and among other things
pictures odd headstones of former
pioneers who were murdered In the
old days. Camera also goes Into a
saloon there, now alive with ac-
tivity.
Dust storm havoc and the cattle
situation Is followed up by Pathe,
which again drives home the devas-
tating trv.th of the western plight
and effect .on meat prices every-
where. The way the Coast Guard,
with its air patrol, goes after smug-
glers nowadays Is dramatically han-
dled by Hearst with an actual catch
and gunning the basis for the clip.
Dutch Schuitz trial Is covered by
U, the Income tax defendant facing
the lens willingly.
Business pretty good Saturday
afternoon. Char.
EMBASSY, N. Y.
(NEWS REELS)
This Is contest week here, all the
way from the Huey Long-Father
Coughlln battle to outshout each
other down to a hoop race by Wel-
lesley girls to see which one wins
a husband. The Communists and
Socialists on May day in New York
contest for biggest parade; ele-
phants stage a race In Chicago
(smells press agentish); there is an
auto race in Europe; Japs try for
first prize In a log rolling meet;
some Chinese are trying to out-
gambie each other at a native game;
3,000 Nebraska kids compete In a
fishing contest; lumberjacks vie
with each other on fast chopping
and sawing; bangtails Jump In a
steeplechase In France, and in Eng-
land a walking derby Is held.
In addition to ail this, the cur-
rent fodder of the newsreel field
includes numerous other unimpor-
tant items. Among them Is a fol-
low-up by Pathe on the plumber
whose cat saved his life but which
belongs because It gets the laughs,
though appearing staged and acted.
The bathroom engineer la Inter-
viewed in his shop on questions
ranging from cat heroes to politics.
Show leads oft with the Long-
Coughlln situation. This Is ably cov-
ered by Par, Hearst and Universal.
Father Coughlln is heard address-
ing a large Detroit audience, while
the Klngfish is grabbed at Des
.Moines, where he Inveighed against
the present system. Par caught
Huey as a vocalist and followed up
his address by seeking out two
lowans for comment. U nabbed
Long somewhere else and he talks
direct to its cameras, U following
this up with prediction by Gen.
Hugh S. Johnson that a hot fight
will bo waged over NRA. Johnson
urged that NRA be supported.
In the political arena the relief
question is also brought before cam-
era eyes and ears. I'rank C. Walker
asks support of the President's re-
lief bill and a New York relief di-
rector favors returning aliens to
their own countries for care, a Con-
gressman from Texas explaining his
bill to deport all such.
Par reel, much Improved thi.s
week In both coverage and editorial
weight, follows Federal men around
a crime factory In Rhode Island,
.ind ably builds up the silver rush
PALACE, N. Y.
First - rate entertainment was
slipped onto the Palace stage this
week along with 'Life Begins at 40'
(Fox), the screen feature. There's
variety in the .five acts, but above
all, a class outlook that's too often
missing in stage shows these days.
Unorthodox spotting marks the
layout, with a comic in number
three, a singing single next-to-clos-
ing and a band as the curtainer.
However, the ork Is the Frank and
Milt Brittin combo, which recently
returned from London, so that
makes the V)recedlng quietude okay.
They've switched their rioting
around a bit, yet haven't detracted
from their laugh-getting effective-
ness. Tliey left the stage a wreck
Friday night — and left a full house
happy.
The' singing single Is Grade Bar-
rle, a saccharine little looker who Is
Individual in not using a mike to
sell four numbers. The p.a. system
would have made her voice sound
much more powerful, but certainly
couldn't have sold her any better
than she did on her own and with-
out pianos. Preceding her, Harry
Savoy's double-talk Just couldn't
waken the house above a giggle. His
femme stooge helped a little later
on, but not ^nough to get them off
to better than a fair hand.
Opener is Serge Flash, and the
deucer is Mattison Rhythms, nice
dance and musical flash with five
boys and three girls.
Show runs 72 minutes witliout a
drag at any point. 9cho.
FOX, BROOKLYN
Advertising creeps In gently but
openly into the current stage pro
ceedings. It's for a Brooklyn store.
Biz okay when caught Saturday (4)
matinee, >but looked like a mall
order audience. So the store tie
UD probably helping and addition-
ally the house maybet gets a lift
because It has a first-run film for a
change in "Swell Head' (Col).
Show is fast except for moments
when retarded by poor gags by Hen
Youngman, m.c. Sometimes his
chatter is Indistinct, but most of
his stuff is crude and 'Youngman
once goes so far as to ridicule a re-
ligious custom.
Pit crew Is clad in plantation out-
fits to jibe with the cotton dock set-
ting on the stage. Two colored
acts on the bill, besides the five
Maxwellos and Youngman. Kay
Hoevel, a brunet, appears with
Youngman. Also Wilbur Taylor,
described as last week's amateur
winner, does radio' imitations and
sings. He impresses as . a mike
handler. If ho did not stick to the
miko, Taylor might be even more
impressive for the stage.
Wen Talbot Singers and the
Throe Dukes are the colored acts.
The TalbotR arc a choral grouo of
eight mixed voices. Dukes are tap
dancers who roll one sweet num-
ber to rhumba music for a par-
ticularly impressive bit, and fortify
their presentation by a rope swing-
ing precision tap. What one does,
•the three do, and their costumes are
either ali-white full dress, flannels,
with tail coats and hats, or black
tails and hats over white flannels.
Everybody works agaln.st the
standing cotton dock background
either before a scrim- or back of it.
After the pit opening with some
music and .solo singing by a couple
of the lads, offstage voices of the
Talbot fiingers are heard, with the
stage In 'one' at this point, and
later as the front scrim ups, the
colored choristers are to be seen
again on a balcony piece back-
grounded with a log cabin and
plantation ground. However, stick.
Ing miltcs -jp for the choristers In
this number detracts from its re-
ception.
Talbot singers arc worthy, but
the prize piece of shov/manshlp
comes with the flvo Maxollos. They
probably represent the pnak in rls-
loy worlc today. When the.v finish
the lino girls. In their southern
belle dresses, and the rest oC the
bill come on for a final ensemble
bow.
Kay Hoevel. dancer, who apooars
with Youngman, does one sprlchtly
tap number alone, while Young-
man holds a violin. The line; also
offers an enscmblo t.'in number, l)ut
is deficient oji Drocislfm.
Trailers and a couple of shorts
round out. Unnnintr tinio of the
show compares favor;ibly wlili the
screen end. runnint; ;im it doe^
around an hour, wliie}i Is ii'-.u.i)
here. F!h ■
ALVIN, PITT.
Pittsburgh, May 3.
After a flock of mediocre show.s,
Alvin turns this week with the real ,
goods. Five acts and all of them
a bonafide sock, with some addi-
tional help from the house line in
a couple of crackerjack routines.
No names present but no namea
are needed currently, with 'Bride of
Frankenstein' (U) on screen to drag
'em in. Opening has chorus carrying
blown-up likenesses of well-known
comic strip characters and they're
disguised dance platform's. Gals do
some taps on them and then drop
down to swing into some okay hand
and leg stuff for a neat flash.
Announcements made by Bernio
Armstrong from ah offstage mike,
first Introducing Gus Mulcahy. har-
monica player, who's carrying a
femme pianist with him these days.
Mulcahy does everything but make
that mouth organ get down on Its
knees and yell 'uncle' and It's a
cinch for him all the way through.
Winds up with a knockout 'Carnival
in Venice' and virtually had to beg
off. No. two spot is Paul Klrkland's.
and veteran ladder-balancer is still
delivering. Klrkland's stuff with the
burning paper cone and later the
chair bit with a femme are good for
both laughs and novelty. Made the
second show-stopper in a row.
Good production number opens
with Armstrong and Jerry May hall
doing a two-piano net on full stage,
with gals coming on singly down
two flights of stairs • at opposite
sides and going into one of the Vien-
nese ballroom routines. For a fin-
ish, a gal violinist appears and
winds up In a musical burst with
planlstlc pair and house ork In pit.
No let-up with Collette Lyons
either, who's using a male straight
man. Vigorous redhead Is an earn-
est worker and delivers solidly, get-
ting laughs all the way through and
demonstrating late In her turn that
she's something other than -Just a
comedienne. Has a swell set of
pipes, accompanying herself on the
guitar, and also knocks off an okay
tap dance. She, too, stopped the
proceedings and mob was still
pounding their mits. for her into the
next turn.
She's followed by Johnny Lee and
the Three Lees, .knockabout quartet
who go in for some of Healy'a
stooges, a bit of the Rltz Brothers,
a portion of the Three Sailors and
a lot of their own stuff as' well. Boys
have plenty on the ball and with a
little wise editing should have a
bang-up turn.
Only criticism of bill Is in Its rou-
tining. Bringing the Lees on right
after Miss Lyons Is a little tough
for them and wiser move would
iiave been to break up the two dumb
acts and the pair of talking turns.
Curtain has the line on again in
another brislc number, giving them
a perfect average for the day. Busi-
ness fine, with the lines up .i.t^th
break. Cohen.
PENN, PITT.
1
Pittsburgh, May 3.
This layout has all the speed uf a
slow train. Drags indifferently
through five acts and, with 'Cardi-
nal Richelieu' (UA) ' on screen,
makes the Penn's almost three
hours seem like twice that long.
Strictly a vaude program but
management has made an effort to
eliminate the waits by bringing In
Phil Saxe, formerly with Irving
Aaronson's Commanders, as m.c. A
personable chap with an easy golnff
manner, Saxe should fit In nicely
wherever he has anything to do.
Here's, he's limited to just straight
announcements and doesn't liave aa
opportunity to show anything.
Headilners are Myrt 'n' Marge
(New Acts) opening their vaude
tour for Loew's here assisted by
four males who are in their daily
ether family. Since Ariiss has been
pretty passive locally as a b.o. luro
of late, radio act was figured to
draw 'em in, but, judging from
things this afternoon, they weren't
filling the bin. Working In No.
three spot they come up with a
woefully weak turn for vaude, doing
bits from their apparently more
popular scripts and revealing noth-
ing to set them apart from a host
of other radio sketch artists. Handa
they got were at the start, obviously
from flock of their air followers, but
gals were either working under
wraps or simply don't have any-
thing to offer the stage. Most nop-
ular member of their air turn Hccma
to be the fellow who's known i\.n
Clarence, whoso characterization la
that of a seml-slsslc.
Opener has Don Francisco tn a
wire ant, with walker pulling some
neat stunts and winding up with
most legitimate round of applause
of afternoon. There's a gal with
him but she's merely around for
fom'rtle interest and doesn't do anv-
thlng. Next is Dolly Kav. hefty
songstress with a husky delivery.
.She carries a male pianist and looks
like tt cafe product. Gal Isn't had
vocally although revealing nothing
unusual, but should learn how to
use her mitts. That li.and weiiving
she does at the end of caeh num-
ber is pretty corny. Took an en-
core, doln.',' 'St. Louis Blues.'
Stuart and Lash follow Myrt 'n*
Mfir,','e, strind.ard two-man team cm-
ployltig fT>U for some stooging.
Hoys firen't of inur-h help on com-
edv .-ind, iJiklnK ut> half of their act
with .'in old bui-lesfitio bit that's
b' f-n f.'dlrr^ 11)0 rounds since thp turn
of the f' lilury. For a (Inlsh. they're
CCoiillnned on page C2)
DREW MORE OPENING-DAY ADMISSIONS THAM 1
ATTRACTION SINGE THE N. Y. STRAND WAS BUILT!
24
VARIETY
PICTURES
Wednesdaj, May 8, 1935
Only One Single
Pic House
Left in So. Cal.
Los Angeles, May 7.
With the Chinese and State
switching to a day-and-date double
bill policy Thursday (9), the United
Artists theatre in Pasadena Is the
only straight picture house In South-
ern California which haa main-
tained its policy of one feature. Cur-
rently the HlUstreet and Warners
Hollywood are day-and-datlng a
lone picture, but both houses have
been i,. -and-outers on stage shows
and present are talking of re-
turning to presentations. Fllmarte,
strictly a foreign film house, sticks
to one feature, but is not In the gen-
eral theatre class.
Pasadena house Centers to the
clnssiest trade In this part of the
country, and has found It unneces-
sary to try any pulling gags In
order to keep up Its business.
Of the four combination houses
here. Paramount is the only one
playing a single picture with stage
shows. Hippodrome, Million Dollar
and prpheum all twln-biU with
their vaude shows.
Trade is watching results of the
booking of the first two weeks of
dual pictures at the Chinese and
State. Opening bill has 'Scandals'
and 'Casino Murder Case' with the
following week's bookings "Naughty
Marietta' and 'Ladies l/ove Dangei-".
Contention is that the new policy
gets away to a bad break with two
musicals in a row.
N. Y. Rialto's IVerewilf '
As Compromise Fifan
The Rialto, N. T., Is getting
'Werewolf of London' from Univer-
sal as a compromise In settlement
of a squabble which arose over
'Frankenstein* which was okayed
during the past week for the Roxy
by U. Through MldtoWn Theatre
Corp., operating the Rlalto, Par and
Arthur Mayer started a suit against
the Big U Film Rxchange and How-
ard S. Cullman, receiver for the
Roxy, to compel delivery of 'Frank'
to the Rialto.
Returnable for argument yester-
day (Tuesday) It was settled out of
court on agreement by U and Cull-
man that the Blalto could 'have
•Werewolf,' which ; opens tomorrow
night (Thursday) for flnal week of
Rlalto's operation.
Both the Rialto and Roxy had
claimed 'Frankenstein' and after
the Music Hall had rejected It, V
confirmed a booking with the Roxy.
Two houses had a working agree-
ment of an odd character under
which Rialto was to get the action
and Roxy the family pictures among
those turned loose by the Hall.
There was question as to which type
of picture 'Frank' was.
Louis Phillips, for Par and Mayer,
brought the suit.
I Coast Foreigners
San Francisco, May 7,
The largest block of Soviet films
ever booked In Frisco has just been
taken by Herb Roesner, who re-
cently opened the Caly Interna-
tional theatre here as a foreign pic-
ture showhouse. Pics, 12 in num-
ber, will run consecutively at the
house. 'Songs of Happiness' started
the list off Saturday (4). Deal
made with Amkino, New York.
Los Angeles, May 7.
Criterion, downtown luxer, forced*
to shutter some weeks ago through
lack of suitable first run film prod-
uct, reopens May 10. T. L. Talley,
operator, will book British-made
productions on a single bill policy.
G a u m o n t -British's 'Princess
Charming' is opening bill. House
will give away $100 nightly In new
bank nite gimmick.
YOUNG FOLLOWS REX
Hollywood, May 7.
Carroll Young, at Metro's adver-
tising department for two years,
and previous to that with Fox-West
Coast, resigned last week to become
publicity and advertising director
tor Sol I«sser.
He succeeds .Teanette Rpx.
alsned.
Comparative Grosses for April
(Continued from page 10)
PHILADELPHIA
April 4
April 11
April 18
April 25
ALOINE
(1,200; 8B-40-515)
High. $16,831
Low.. 2,700
Wedding
Nite
$6,000
(3d wk)
Thunder in
East
$8,000
Brewster's
Millions
$2,700
(New Low)
Richelieu
$14,200
EARLE
(2,000; 25-40-60)
High. $33,000
Low.. 10^0
Love in
Bloom
$13,600
(Vaude)
Happened In
New York
$13,000
Traveling.
Saleslady
$13,500
(Hugh
Herbert)
Hold 'Em
Yale
$14,000
FOX
(3,000; 40-5S-0S)
High. $41,000
Low.. 10300
$10 Raise
$13,000
(Stage Show)
Small World
$14,600
Iron Duke
$12,000
Scandals
$14,500
STANLEY
(3,700 ; 35-40-DS)
High. $48,000
Low . . 3,750
Weit Point
$16,000
(9 days)
Miasiasippi
$15,000
Mississippi
$8,000
(2d wk-
6 days)
Go into
Dance
$13,500
(6 days)
BOSTON
April 4
April 11
April 18
April 25
KEITH-
MEMORIAL
(2,000; .25-33-55)
High. $43,000
Low.. 4,000
Roberta
$13,800
(2d wk)
Pimpernel
$16,800
Pimpernel
$10,400
(2d wk)
Life Begins
$10,800
STATE
(3,CO0; 25-30-10-
SS)
High. $29,000
Low. . 4,000
Vanessa
and
Ca>ino
Murder
$14,000
(Vaude)
Marietta
$13,500
New York
Nite
and
Love You
Always
$10,000
Reckless
$13,000
METRO-
POLITAN
(4.200 : 35-50-05)
High. $69,000
Low.. 2.500
Private
Worlds
$49,000
(Jack Benny)
(Stage Show)
Scandals
$24,500
(Olsen-
Shutta)
Traveling
Saleslady
$14,600
Go into
Dance
$28,400
INDIANAPOLIS
April 4
April 11
April 18
April 25
INDIANA
(3,100; 26-40)
Hi^h. S33,200
Low. . 1,800
McFadden'a
Flats
$9,000
('Casino de
Paree')
Mississippi
$8,600
Private
Werlda
$6,200
Go into
Dance
$7,400
LYRIC
(2,000 ; 20-30-40)
High. $15,000
Low. . 1,750
Traveling
Saleslady
$11,000
(Stage Show)
(Marcus *La
Vie Paree')
Scandals
$9,000
Small
World
$8,700
CFolles de
Pai-ee')
Spring
Tonic
$10,500
(Charlie
Davis Orch)
LOEWS
PALACE
(2,800; 26-40)
High. $19,000
Low.. 2.000
Caeino
Murder
$3,000
Marietta
$7,000
Marietta
$6,000
(2d wk)
Reckless
$5,500
DETROIT
April 4
April 11
April 18
April 25
MICHIGAN
(4,100; 26-36-66)
High. $58,100
Low.. 6,600
Vanecsa
$19,000
(Roland
Young-
Margo)
(Stage Show)
Marietta
$22,000
('Casino de
Paree')
Living on
Velvet
$14,300
(Olga Bacla-
nova)
Go into
Dance
$28,900
(Morton
Downey-
Alice Whlte-
Brltton
Bros.)
FOX
(6,100; 26-36-65)
High. $50,000
Low.. 4,000
Life Begina
$28,600
(Stage Show)
Life
$21,000
(Dorsey
Bros.) '
(2d wk)
Laddie
$14,000
(Donald
Novls)
Star of
Midnite
$29,000
(Guy Lom-
bardo)
FISHER
(2,975 ; 26-36)
High. $29,000
Low. . 3,000
Devil Doga
and
Society
Doctor
$6,000
Copperfield
$6,200
Car 09
and
Sweet Mualc
$3,200
Ruggles
and
Woman in
Red
$5,000
PITTSBURGH
April 4
April 11
April 18
April 25
PENN
(3,800 ; 25-35-40)
High. $41,000
Low. . 3,750
West Point
$17,000
(Dave.
Apollon)
(Stage Show)
Wedding
Nite
$14,000
Rumba
$15,000
(Rooney-
Timberg)
Reckless
$17,000
WARNER
(2,000; 26-40)
High $29,000
Low.. 2,000
Town'a
Talking
and
Evensong
$4,400
Power
and
Car 99
$3,800
Curious
Bride and
Love You
Always
$3,600
Laddie
and
McFadden's
Flats
$•1,200
STANLEY
(3.600; 26-35-40)
High. $48,000
Low. . 3,200
Mississippi
$9,2S0
(Stage
Show)
Private
Worlds
$8,000
Traveling
Saleslady
$6,000
Go Into
Dance
$2-1,750
(Gene
Raymond)
BUFFALO
April 4
April 11
April 18
April 25
BUFFALO
(3,600; 30-40-50)
High. $42,000
Low.. 8,300
Golddiggers
$15,000
(Hugh
Herbert)
(Stage Show)
Private
Worlds
$19,500
CVanltles')
4 Houra to
Kill
$8,300
(New Low)
Mississippi
$24,000
(Ben Bernle)
CENTURY
(3,400; 25)
High. $21,000
Low . . 3,200
Love in
Bloom
and
Rocky Mt.
Mystery
$6,400
Father
Brown
and
Right to Live
$5,000
Baboona
and
Hotel
Murder
$5,600
Times Sq.
Lady
and
Man's a Man
$5,300
HIPPO-
DROME
(2,400; 25-40)
High, $22,000
Low . . 3,600
Wedding
Nite
$8,200
Marietta
$9,100
Nite at Ritz
and
Grand Old
GiH
$4,700
Richelieu
$9,600
TACOMA
April 4
April 11
April 18
April 25
MUSIC
BOX
(1,100; 25-33-40)
High. $10,500
Low.-. 1,100
ROXY
(1,HU0; 25-83)
High. $7,200
Low,, 2,000
Edwin Drood
Florentine
Dagger and
Nite at Ritz
$•1,000
(Split Duiil.sj
(Vaude)
Traveling
Saleslady
and Nite Life
of Gods
$6,300
(Al Penrce
and Gang)
Laddie
- and
Nite Life
$3,500
(2d wk-Split)
(Glen Rice)
Star of
Midnite
$5,200
Life
Begins
$4,600
Life
$4,000
(2d wk)
(5 days)
Baboona
and
One More
Spring
sa.ooo
After
Office
Houra
94,000
PORTLAND, ORE.
April 4
' April 11
April 18
Aprir25
BROADWAY
(2,000 ; 23-10)
High. $21,000
Low.. 2,500
Iron
Duke
$4,300
Casino
Murder and
Traveling
Saleslady
$4,300
Patient Slept
and
Times Sq.
Lady
$4,600
Go Into
Dance
$6,000
UNITED
ARTISTS
(1,000; 25-40)
High. $13,200
Low.. 1,200
West
Point
$6,300
Marietta
$8,500
Marietta
$6,900
(2d wk)
Marietta
$4,800
(3d wk)
PARA-
MOUNT
(3,000; 25-40)
High. $16,000
Low . . 3,000
King's
Horses
$9,000
(Mills Bros.)
(Vaude)
MiiBsissippi
$6,600
' Car 99
and
Baboons
$4,700
Scandala
$6,200
('Georgia
Minstrels')
MONTREAL
April 4
April 11
April 18
April 25
PALACE
(2,700; 50)
High. $18,000
Low . . 4,500
Golddiggera
$10,000
Little
Colonel
$10,000
One
Mora
Spring
$7,000
Roberta
$16,000
CAPITOL
(2,700 ; 60)
High. $3(),000
Low . . 6,100
Rumba
and
Rugglea
$12,600
Rumba
and
Ruggles
$7,600
(2d wk)
Sweet Muilc
and
Woman In
Red
$10,000
MiaaiaaippI
and
4 Houra to
Kill
$11,000
LOEWS
(3,200; 60)
High. $18,000
Low. . 3,000
Babbitt and
Devil Dogs
$6,000
Good Fairy
and ,
Notorioua
Gentleman
$6,000
Edwin Drood
and Nite Life
of Goda
$6,000
Sequoia
and
Gay Bride
$8,000
PRINCESS
(2 100; 60)
High. $25,000
Low.. 3,500
Let's Live
To nite and
Best Man
Wins
$6,000
Wedding Nite
and
King'a
Horses
$9,000
Wedding
and
Horaea
$6,000
(2d wk)
Foliea
Bergere
and Behind
Evidence
$10,000
DENVER
April 4
April 11
April 18
April 25
DENHAM
(1,500; 25-35-.'!0)
High. $16,000
Low.. 2.000
Car 99
$5,500
(Stage Show)
Mississippi
$7,600
Misaiaaippi
and' Love in
Bloom
$6,000
(Spllt-2d wk)
Private
Worlds
and Hold 'Em
Yale
$5,000
DENVER
(2,600; 23-83-50)
High. $27,700
Low.. 3,000
Wedding
Nite
$6,000
(Stage Show)
West
Point
$5,600
Scandala
$7,500
Reckl^aa
$7,600
ORPHEUM
(2,600; 25-36-60)
High. $20,000
Low. . 3,000
Roberta
$6,OQ0
(2d wk)
Little
Minister
$4,600
Weat of
Pecoa
$5,500
Green
Gablea
$5,500
PARA-
MOUNT
(3,100; 26-35)
High. $22,000
Low.. 1,200
Casino
Murder
$4,000
Vanessa
$2,600
Traveling
Saleslady
$3,600
Princeaa
O'Hara
$3,600
CINCINNATI
April 4
April 11
April 18
April 2S
ALBEE
(3.300; 35-42)
High. $33,500
Low.. 5,800
Laddie
$6,000
(6 days)
Marietta
$16,600
(8 days)
Marietta
$11,000
(2d wk)
Reckless
$10,600
PALACE
(2,e00; 35-42)
High. $28,100
Low.. 4,500
Mississippi
$12,600
Scandals
$7,500
McFadden'a
Plata
$6,500
Private
Worlds
$10,000
LYRIC
'(1,400 ; 26-30-40)
High. $28,900
Low.. 2,500
Car 99
$3,000
Hotel
Murder
$4,500
King'a
Horaea
$4,000
4 Houra to
Kill
$3,000
(6 days)
KEITH'S
(1,600 ; 35-42)
High. $22,100
Low. . 3,000
Golddiggers
$3,000
(2d wk)
Traveling
Salealgdy
$6,500
(9 days) .
Curioua
Bride
$4,000
Mary
Jane'a Pa
$2,300
(6 days)
KANSAS CITY
April 4
April 11
April 18
April 25; y
MIDLAND
(4,000; 16-26-40)
High. $35,000
Low.. 5,100
Casino
Murder
$8,600
Marietta
$14,600
Marietta
$11,972
(2d wk)
Recktes^
$12,700
MAIN-
STREET
(3,200 ; 26-40)
High. $35,000
Low . . 3,300
Living oh
Velvet
$6,000
Golddiggera
$8,200
Traveling
Salealady
$6,000
Murder on
Honeymoon
$16,000
(Mills Bros.)
NEWMAN
(1,800 ; 25-40)
High. $33,000
Low.. 3,800
Mississippi
$6,000
(2d wk)
Rocky ML
Mystery
$5,000
Right to
Live
$3,800
(New Low)
Stolen
Melody
$5,000
UPTOWN
(2,010; 25-40)
High. $9,000
Low.. 1,500
Scandals
$7,100
(10 days)
Life
Begins
$8,200
Life
$5,100
(2d wk)
Life
$3,500
(3d wk)
PROVIDENCE
April 4
April 11
April 18
April 25
STATE
(3,200; lD-20-40)
High .$29,000
Low.. 2,500
Casino
Murder
and Love You
Always
$7,000
Marietta
$13,500
Marietta
$6,400
(2d wk)
Reckless
$9,800
MAJESTIC
(2,200; 16-25-40)
High. $17,500
Low.. 2,500
Nite at 'flitz
and Living
on Velvet
$6,000
Scandala and
Edwin Drood
$6,300
$10 Raise and
Public
Opinion
$3,800
Go
Into
Dance
$7,000
STRAND
(2.200; 15-25-40)
High. $18,000
Low.. 2,000
Car 99 and
Love in
Bloom
$7,300
Mississippi
and Rocky
Mt, Mystery
$8,600
Mr. Wong
and
McFadden'a
Flats
$6,800
Hold 'Em
Yale and
Million
Dollar Baby
$7,200
ALBEE
(2,500; 15-2C-40)
High. $20,000
Low.. 1,900
Roberta
$9,000
(2d wk)
(Vaude) ,
Roberta
$7,000
(3d wk)
Princess
O'Hara
$6,700
(D Redman)
Star of
Midnite
$9,500
BIRMINGHAM
April 4
• April 11
April 18
April 25
ALABAMA
(2,850; 30-35-40)
High. $29,000
Low.. 3,500
Little
Colonel
$8,000
Life
Begins
$7,500
Mississippi
$6,600
Reckless
$5,750
STRAND
(800; 23)
High. $5,100
Low.. 800
Baboona arid
President
VaTrtshes
$1,500
Car 99
$2,000
Sequoia
$1,900
Casino
Murder and
Wicked
Woman
$1,500
EMPIRE
(1,100; 26)
High. $12,000
Low.. 800
Let's Live
Tonite
12,400
Living on
Velvet
$2,000
Devil
Dogs
$8,500
Woman
In Red
$1,900
(Continued on page 30)
Wednesday, May 8, 1933
VARIETY
25
News from the WESTern front!
'MAE DAY on MAY 17th;
Slogan Gains Millions of
Adherents for MAE WEST
"Goin* to Town" Movement!
OSCAR DOOB — The Colonel gets an eyeful of the inflamma-
tory MAE DAY posters and gives Captains Schmidt and Emerfing
the Loew-down. "Get ready to handle the crowds, boys , . . and show
this Dame we mean business."
MILTON F ELD— Commander-in-
chief of the Monarch-ists — takes the situa-
tion with proverbial good nature. "We've
had experience with this West woman be-
fore," says he, "and we know just how toj
handle her when she comes to town!"
'ft
mm
I JOHNNY DO WD— Military strategist for the RKO citadels
of mass entertainment — puts his okay on the campaign that promises
La West a hot reception when she shows up inside his lines. Aide-de-
camp Vinson is ready to carry the message to Garcia.
mi
INCENDIARY STUFF —
^Blazing posters and other literature
inciting the populace to celebrate
MAE DAY on May 17th this year,
pillions of people have already been
influenced. It's going to be a prob-
lem to handle the mobSi
"'•/W'^i
MORT BLUMENSTOCK— Generalissimo of the Warner
go-get- 'em forces — dictates to his men in the field how he wants the
MAE DAY riots handled. "Keep this West gal in town for weeks,"
is his command "That'll show her where we stand!"
the word . . . 700 employees . . . and all on
their toes . • .
♦ Writers and artists . . . bookers and ship-
pers combine to give you trailers that put
your pictures "over". . . and always on time . . .
♦ Reason enough why more than 9.000 ex-
hibitors say
# You set your pictures in . • • you send us
your booking dates . . . and the rest is up
to us . . .
^ We've been perfecting our service organi-
zation for 15 years . . . building it up . . . hiring
the best brains . . . improving and changing
until today red tape is a memory . • . alert is
NATIONAL SCREEN SERVIGE
L best exploitation ever devised!
Wednesday, May 8, 1933
PICTURES
VAR/ETV
27
EXPLOITATION
By Epes W. Sargent
Sanuner Stuff
Following up a Buccesslul cam-
pelgn ol last year a theatre has
started to plus for eummer busi-
ness already. Inltlaler was a letter
to married women assuring them
they need have no Qualms about go-
ing away - for the summer as the
theatre would look after the hus-
bands, explained It planned to
make things bo attractive for the
etay-at-homes none of them would
stray to poker parties. Pointed out
the house Is air cooled, but during
the summer months the balcony is
reserved for the husbands' club,
with permission to take oS their-
coats and collars and even offering
to park slippers on Tequeat; Cone
In a light vein, but carries convic-
tion. House has three changes, so
there is variety.
House Is aJso adopting the keep-
the-porch-clean brigade Idea which
has worked well In other places,
boys visiting each house twice a day
and removing accumulated newspa-
pers, advertisements and .tfa^ like
which betray tp sneak thieves the
fact the house is partially vacant.
Will add to this with k mail foTr
warding, service if the Vacationer,
plans to mOTe aroiind much, .
NRA hUa apoUtfd the idea of sell-
In? to those Yacatlonlng, at a near-
by resQrt' a combination tlckeit at
reduced rate.:. ' But there aeems to
be nothing to. ' prevent , a. bus line
from ofCfiring' a reduction pi trahs-
portation. '
In another spot the' tibeatre has
a couple of unemployed, men who
win cut gras^r^ once a week,- wat^
the lawn wheh'rieeded and look after
the flowers and shrubbery, with an
inspector from the theatre checking
up weekly.' $ervlce rangea from- )5
to |10 a month,, according ' to the
size of the 'yard.
lowing^ Up Babies
Taking the old stunt of offering
something to the child born closest
to tht! opening hour of some fea-
ture being .advertised, onia -theatre
has practically made It Into a new
gng by blowing It up along the lines
of the stage wedding. That doesn't
mean, of course, they will- have the
baby's debut on the stage. . The
angle is that the house, and the co-
operating newspaper will' promote
gifts, tlie' same : as In the marriage
stunt. , .
A certain day will be selected and
a certain hour' and . minute of that
day chosen; written oh a card and
placed iii .the 'bank; The day will
b'e made public but not the exact
time chosen, and all new arrivals
on that day are to be reported to
the theatre, with the tlrtie of ar-
rival minutely clocked. Since the
hour chosen is not known, there Is
no incentive to trickery.
Youngster will receive a deposit
account in the savings bank, avail-
able when the child is 15, a crib,
bedding, a ring, a silver feeding set
(apoon and pusher), an order on a
baby shop for a christening gown,
toys, a perambulator and whatever
else the theatre can pick up.
Newspaper will carry a standing
space on the stunt, with all con-
tributors listed, and each merchant
will contribute window space. A
photographer will make a day old
picture for the paper, 'and present
six prints to the parents.
"Will be whooped up for about six
weeks, and played In such fashion
as to get and hold attention. All
entries must be in by midnight, with
the Mayor receiving the sealed en-
velope the next morning and an
nounce the winner.
.Tust to make It mora Interesting,
a Hollywood star can select the time,
and send the scaled envelope to the
bank.
Wrinklei
Manager who grew tired of trying
to wash match scratches off the
lightly tinted lobby walls put in four
electric cigar lighters. Of the type
which glow when a lever is de-
pressed, Same pressure also lights
a porcelain shade above on whlc'h
the sales copy for the coming at-
traction is lettered with each
change. Two on each side of the
lobby and' the manager Agures that
at least 10 persona get the message
each time a smoke Is lighted. So
well satisfied with the result that he
is :planning to put a couple more In
the outer lobby Just at the street
line.
Faldy large town house found
that free dilnklng cups were wasted
but figured that Installation of coin
actuated devices would cause com-
plaints. Solved the question by
putting In the . penny machines but
announcing tha vendors were oper-
ated by and for the benefit of the
Salvation Army. Oot plenty of
newspsjfer publicity from the papers
when the switch was made -and so
far not a kick. Someone from the
army visits. the- house several times
a day to replenish the cup. tubes and
dear the coin boxes. Found it helps
a lot to put up. a box for voluntary
offerings beside each machine. Army
gets : snywhers from ^10 to |26 a
■week fi'om. the -combination.
Theatre coat room had trouble
with rubbers getting mixed on rainy
days. Now each puir of rubbers Is
clipped together with a snap, clothes
pln> numbered to correspond with
the check. Put on a couple ol low
shelves, and now the rubbers never
get mixed. When the check Is
turned In, It Is held by the pin, bo
there is never any confusion from
this sourc'et .
In relamplhg the signs and audl-
tprluot one theatre turns on a sin-
gle circuit at a time. Dead lamps
are spotted with small sUckers, the
lights are turned off and replace-
ments jnade ■without eating up cur-
rent:' Sticker also serves to keep
dead lamps from going into sfervlce
again. ' ' ; -
Marx Tourneys
Portland, Ore.
Hvergreen's Paramount had a
natural for exploitation In personal
appearance of Marx Bros. One spe
clal stunt figured to attract atten
tlon of apathetic showgoers was
contract bridge cliallenge issued by
Harpo and Groucho. EM Thomas,
state bridge champion, and Harry
Grannatt, radio comic, promptly ac-
cepted the challenge for ten rounds
of contract bridge in public with no
holds barred, no hugging the raU
and the winner to replace all the
divots.
Chico Marx then wired from
'Seattle he'd take on anyone at pin-
ochle. There being a lot of bridge
hounds in the burg, this stunt won
some interest.
One Good, One Flop
New Haven.
Lew Schaefer tried two stunts on
'Four Hours to Kill' at the Para-
mount and' batted .500 on the duo.
I"'irst one used the disabled phone
angle from the film by plastering
local booths with cards reading
'This phone is NOT out of order —
use it to arrange to see 'Four Hours
to Kill' at the Paramount."
Second stunt was a department
store tieup to run a big 'Four Hours'
sale, but the thing fell through when
local sheet Insl.sted on theatrical
(lilgh) adv. ra.to for space used.
Horror Stuff
Here are some stunts worked out
for 'Bride of Frankenstein'- when It
comes along, but most of them are
applicable to any chiller and -thrill
er. First is the time- tried solo
stunt In which, someone is offered
|6 to sit all alone In the house
while the film Is run off, this being
done after the last show the night
before. This -will be worked up
with an ambulance parked in front
of the house, with the Intern* sit
ting in the lobby waiting for a call.
Selected applicant will bo examined
by the ambulance rider before be
ing left alone in the theatre. House
will be In complete darkness ex-
cept for the light from the screen.
Manager will have ah usher sta-
tioned by a light switch (unknown
to the sitter) as a guard against
possible trouble.
Second stunt Is to continue the
ambulance (a spare) In front of the
theatre through the run of the
piece, with assurance that nervous
breakdowns will be speeded to the
wards.
In addition, all physicians will be
on the free list for the run. on the
proposition that it will be handy to
have a doctor in the house. A reg-
istered nurse will also be provided
and a fake Interne will have a booth
in which he will examine nervous
prospects without charge. •
On the opening day a girl will be
led out in hysterics during the first
show, which will be about" lunch
time. She Is a member of the' local
amateur troupe and can be counted
upon to put it over. To prevent a
panic in the theatre, she will start
from the foyer, where she will not
be overheard, and will not start
crying until she is in the lobby.
Manager may lose his nerve on
the last gag, fearing it may keep
nervous women away. New gag is
to offer a prize for the best night-
mare Induced through seeing the
play.
Apart from Us awkward length (it
is nearly 2S Inches long), the Uni-
versal press book for 'The Bride of
Frankenstein' packs a lot of good
suggestion, though a couple of the
gags are a bit implausible. Still
there is enough to provide plenty of
ideas which can be adapted to all
size houses. Back page reproduc-
tions of the pictorial paper show
sheets which can be worked as is
or cut up to advantage and the rote
herald is above average. Object of
the Inconvenient size is to provide
an insert card in colors.
All put together by Joe 'Well, who
knows what exhibitors need.
Fan Frenzy
Exhlb in a town where most of the
patrons have their pet raves, buUt
up a nice contest lately at -very little
cost Worked on a new angle.
Started off with the announcement
it was to determine the man or
woman most highly favored locally
with promise that a cup would be
sent the winner. Nothing for the
-voters.
To start it off there was a prelim-
inary week of balloting for the first
five. Each ticket carried a ballot on
which the name of the favored
player was to be -written In. The five
recelrlng the most votes were then
declared the official entrants.
Obtaining some atrips of white
paper from the local printer, five
boards were prepared, each about
the size of a three aheet. Each was
smoothly prepared with the news-
print, with a picture and the play-
er's name at tb» top.
For seven' days each ticket carried
a sticker similar to the small legal
seals sold In stationery stores, only
these were cut from special paper
(which cost I2.K0 extra), which pre-
vented ringers. These stickers were
pasted onto the board devoted to the
patron's choice. At thi» end of the
week the seals were checked off and
the winner declared.
Perfectly okay with the house for
specially rabid fans to electioneer
for their favoritep and beg .votes
from the disinterested, and the
boards at all times showed at a
glance approximately the standing
of the entries. Interest ran so high
that the three boards which looked
like a fairly even break had to be
ticked off in the presence of a
watcher's committee selected -from
the n)ost ardent admirers.
Worked up a surprising" Interest,
and probably due for a repeat.
Jntt a Katoral
Nat Silver of the M. & P. Strand,
Lowell, Mass., Is one of .those
hustlers who sleeps with both eyes
open. The high school had Nelson
Eddy in concert April 16 and the
Strand had 'Marietta' four days
later. Silver contacted the ' local
paper for an - interview, met the
singer -at the train -with a welcom-
ing committee and -whpoped things
up generally. All Ot the stories on
the concert angle Included the fact
he would later 'be seen In the pic
ture.
Not only made business for the
house, but it was done la a manner
to give the school greater publicity
than It could have ilbtalned on its
own, BO naturally the student body
feels grateful to the theatre.
Good Novelty
RKO's sales department Is pro-
lific in ad-sales ideas, but tops most
of them with a recent piece with a
stunning red, black and t'old cover
with the right-hand . side cut away
to open at the . display for 'Becky
Sharp,' which rides on the back
pages. Up In front there are listed
six vital developments of the cin-
ema; the first projection machine at
Koster & Blals in '96, the first pic-
ture theatre, the first road show,
the 'Great Train Robbery,' the first
Klnemacolor picture and Vltaphone.
The seventh cinematic wdnder Is the
all-Technicolor production of 'Becky
Sharp' with a slip of the actual
film set in. Nice -work.
master Hannals
M. & P. Theatres' Boston adver-
tising department has hit on an Idea
which takes the strain off the
mimeograph. It complies what It
calls master mainuals on general ex-
ploitation Ideas, making only a sin-
gle copy and lending it to the the-
atres in the order of their applica-
tions.
It applies only to standard topics.-
such as baby shows, covering
phases which, do not seem to call
for th^ expense of broadcast- to all
theatres as a rush order. This -ner-
mlts the building up of what even-
tually caii. bpcome a library of ex-
ploitation at a minimum cost, Pre-
sumably there is a carbon nlade as
a "safeguard against loss, but there's
only one of each in circulation.
No Hugging
Syracuse. .
Frankenstein can walk up' and
down Syracuse streets, but he can't
make faces at Syracasans.
That's the decree of Chief of
Police Thomas CarroH, oven If it's,
not backed up by a municipal
ordinance.
Gus W. Lampe, Schlne's Eckel
manager; sent out a Frankenstein
to ballyhoo UnlversaVs 'Bride of
Frankenstein.' Complaints to .the
police that the monster's grimaces
were frightening women and chil-
dren brought the order to Lampe
to tame Ms stooge..
Experimenting
Makers of .'Vlbk'a cough, drops Is
offering a (comparatively) limited
co-operation on Itjs throat easera to
be used aloiig tii6 lines established
for Life Savers.' Probably if the
returns are good- the sampling will
be done on a larger' scale. At pres
ent the idea is being confined to
chain theatres. '■'
Kidding Sogers
Academy of Music, N. Y., Is using
a head of WIU Rogers on the front
page of It? program, but It's
mounted on the body of Alice Faye,
with proper ackno-w-ledgment anrl
the explanation that it's a mild
touch of spring fever.
A Just once, but good that one
time.
BEHIND the KEYS
Lynchburg.
Resignation of Marsh Gollner as
manager of Paramount here and
and Curtis Mays as assistant came
as surprise. Gollner quietly took
lease on two picture houses -and
then stepped out on his own, carry-
ing Mays with hlra to manage one
of the properties.
Columbus, O.
Possibility of the reopening of the
Grand theatre, destroyed by fire a
year ago, and Its operation by RKO
is seen in the closing of an option
between RKO and J. W. and W. J .
Dusenbury, owners of the Grand
theatre building.
Tiffin, O.
David W, Brltton, of Berea, head
of the Seneca Theatres, Inc., has
announced the purchase of leases
lor the Rltz and Grand theatres In
Tiffin.
£!aBt Columbus, O.
A new theatre will be opened here
about May 15. Arnold O. Harmer,
of Columbus, has leased the build-
ing on East Fifth avenue formerly
occupied by the Star theatre.. John
Harmer Shepard will manage.
Los Angeles.
House manager changes in Cullen
Espy's Fox-West Coast district in-
clude: Hi Pesftay of the Golden
Gate (suburb) resigned, no succes-
sor named; Henry Lohram trans-
ferred from Bards Glendale to the
Capitol there. Jim Richardson
shifted from the Olendal* to Bard's,
with Joe Bus* in at the Glendale.
Merlin Ellsworth from the Capitol
to the Florence.
Cobe Wartman reopened the De-
Luxe (nabe) after completely re-
modeling the sub.soquent run house.
r Waynesburg, Pa.
L. Puglla reopens his Opera house
this month.
Sidney, O.
Bob Momm has resigned as man-
ager of Warners' Ohio theatre here
to become affiliated' with Sol Bern-
stein In operating the Palace, Lou-
donvllle. 'Buddy' Sommers, from
the Warner Milwaukee' theatre de-
partment, suooeeda Monm )iere.
Omaha.
Following three months of opera
tion on a vaudefllm policy Omaha
Paramount closed May 2. Manager
George Blckford and assistant Or-
vllle Rennie await other assign-
ments with the Trl-States Theatres.
Seattle.
Tom Olsen back to old stamping
grounds, next week becomes man-
ager of the Warren Brothers the-
atre, Aberdeen. This Is the only
house in N. W. owned by W.B.
Syracuse, N. Y.
Twenty-four hours after a new
$1,200 sound equipment had been
installed, Burrltt opera house,
Weedsport, burned with a loss of
$22,000. Theatre was under lease to
Earl H. Zimmer, of Syracuse.
Utlca.-
William Leggerlo, recently of Al-
bany, took charge Saturday (4) of
W-B Avon, succeeding Irwin S.
Kay, transferred to American, Troy.
Lincoln,
City Manager Overman, of the
Westland string here, was ordered
to Denver to the home office to be
on duty there for the next three
weeks while the Varsity is closed
for cooling system installation. His
Job will probably be to fill for Gen-
oral Manager T, B. Noble who can
take a fly out over the territory.
Jersey City.
George Stelner, manager of the
Central, Jersey City, has exchanged
with Jules Peld, of the De Witt,
Bayonne. Both Warner housoH.
Detroit.
Breaking of ground for the Rio
theatre, Ben and Lou Cohen's new-
est theatre, takes place next month.
Central and 'Vernor highway, a pop-
ulous section of west Detroit.
Republic theatre, erected by the
Koppin circuit years ago, has been
dismantled and turned into stores.
Louis G;Oodman, formerly con
nected with the East Side theatre,
has taken over the Loyal theatre,
northwcstslde theatre, from Fred
Miller.
Joseph Stoia, owner of the Mid
(Continued on page 78)
Dog Bacing
With some local sports trying to
promote a dog track, an exhlb
turned the laugh on the gag by an-
nouncing a dog race each Saturday
afternoon just before the matinee.
First time he drew a cro-wd through
curiosity, but since then they have
been linnig up Just for the fun they
get out of the event. Launching of
the stunt was marked by some pro-
test from the reform element until
they were assured that no tin rabbit
would be used.
With the permission of the police
the street on the side of the theatre
is roped off for 20 minutes. Any dog
from. a Mex hairless to a Great Bane
is eligible, but must bei formally en-
tered, since the field Is .limited to
20 starters. All the owners are sta-
tioned at the finish line, as in Whip-
pet racing, and call their pooches,
which are, released on signal by
friends of the entrants.
There is about a minute of .call-
ing while the pups strain- at. their
leashes and then they are let go.
Plants along the way toss in' chunks
of meat aind frequently 'a'; ra<ler will
com^ to a dead -stop while, he niakes
a light luiich. First time the gag
was . pla-nted, but 8lnc6-..-then' the
spectators kick In with -their own
Ideas, including one bright inlnd who
tobaed in a cat Feline be^t the flili
up a . tree and' that race ne-ver- was
ended; the. -winner' coming in .lff;min-
utes .overtime .to be ,rew{^i:ded''with
the half pound- of hamburger -which
Is tho 'pnty prize.
Stunt: has b'e'^n runnlng/a number
of wi^eks, and in the striall town
jaeepis !t0' he' growing in popularity
as the. ^onlookers" think .tip - fresh
stunts, bat the presence of - half a
dozen cops keep the gags trpxik be-
coming.; too . .Tough, Star .. atuht to
date has been, an 'Uncle -Tom's
Cabin* (Bvent-Twlth the mutta chas-
ing Eliza, who was given ' a 40 foot
start. Prior to the start EHz'a (a
man) promenaded the line to let
thetii qee she', had a chunk of steak,
where her bustle . should have- been.
Back to Calendari '
Edward Selette has hopped from
the .Regent to Albany theatre in Al-
bany, a Warner house; The lattisr
Is a grind house, chiefly transient
ttade, but Selette is trying to huUd
a regular clientele by means Of the
.-calendar sheet It's old ■ stuff, . but
the calendar still is one of thii best
bets,, not only because a single sheet
is good', for an entire month,' but
bepause the. calendar form has been
found to possess an attraction .value
not credited to m^ny styles pf ap-
peal.' The secretary of 4. large fra-
ternal order in New -York once
credited the regular use of the
calendar in the lodge paper with
bettering attendance about 2S.%.
Selette has four changes a week,
which gives him three t-wo-day
spaces and a single. Each space Is
set so that the more Important fea-
ture drops below the calendar
figure, the latter being done In red
with the titles in a very deep blue
which is as strong as black, but not
so harsh. With his usual thrift he
lays- off the cost to a furniture
store which takes a three-Inch
space across the top. Store argu-
ment is that Its display will be hung
up. with the calendar where its in-
dividual announcement might not
even be read.
Selette has also moved over his
own form of opportunity night. No
prizes, but it's promised a local
booking agent will watch the show
with an eye to promising talent.
Seems to be more of a drag than a
prize offer, but possible only where
there's an agent.
The Eerie Influence
Indianapolis,
Bud Summers, of the Indiana,
went ghoul for 'Bride of Franken-
stein.' Results flo far have been an
illuminated skeleton displayed on
an operating uble in the lobby with
courtesy sign acknowledging sur-
gical supply house.
Also young man walking th*
streets in cardboard suit resembling
divers outfit, painted silver to re-
semble metal, and bearing signs
fore and aft plugging coming of
pic.
Publicity staff claim to bo baiting
City Hospital to hold an actual
operation on the stage.
Near Badio
Sir.all towner baa mtule an adap-
tation of the inquiring reporter
air stunt. Has a mike rigged in the
lobby and a two-way loudspeaker In
the roof of the marquee. Departing
patrons are asked to step before the
mike and tell when they think.
When the house has a pair of clucks
the device conveniently gets out of
order, and when the second feature
is a punk the interviewee Is asked
merely what he thinks of the top
title. By studying the faces the
manager is able to select those who
probably will react favorably to the
program. Hrtuse Is in the'busiriess
district and. thp. opinions can b«
heard a block away.
28
Wednesday, May 8, 1935
RKO-RADIO
PICTURE
PRODUCTION
From the story by Liam OTIaherty
Cliff Reid, Associate Producer
Wednesday, May 8, 1933
VARIETY
If
A NEW DRAMATIC EXPERIENCE
THUNDERS FROM THE SCREEN!
Unseen, except by a preview audience in Hollywood, ''The Informer" is the
most talked about, written about, and anticipated picture of the year ! . . .
Columnists, who seldom write of the movies, have spread their columns full
with praise . . . Wire services have telegraphed their newspaper clients that
something big is coming . . . Motion picture
and dramatic critics have gone out of their
way to tell of its glory . . . Radio commenta-
tors are telling their millions of listeners
about the picture which RKO- RADIO sin-
cerely believes will be acclaimed one of the
ten best pictures of the year!
OPENS RADIO CITY MUSIC HALL
AND OTHER BIG KEY-CITY
THEATRES THIS WEEK . . . .
> V
VICTOR McLAGLEN * HEATHER ANGEL ★ PRESTON FOSTER
MARGOT GRAHAME * Wallace Ford * Una O'Connor
30^
VARIETY
PICT
Wednesday, May 8, 1935
Cincy s Biz Bullish; Gene Raymond s
Record, UVfi; 'G Men' Smash $13,
Ulex Flame' Doused
Cincinnati, May 7.
(Beet Exploitation: Shubert)
A nlp-up In the take of down-
town cinemas currently. Weekend
patronage was swelled by cool
weather and night rains. No home
games by the Reds Is another b.o.
aid, their heavy draw and summer
breezes last week brought chills and
Xever to exhlbs.
Main money this week at the
Bhubert, where Gene Raymond's
personallng and 'Strangers AH' are
tugging $13,600, a new high at that
theatre. Best straight pix fetcher
Is 'Star of Midnight' at the Palace
for $11,000. 'G Men' has $13,000 In
line for the Albee, mighty nice. So
nice In fact that 'G Men' goes Into
the Lyric next week for an extended
run.
Keith's is holding, over 'Into Your
Dance' at $3,600; PnlV other en-
corer Is 'Marietta' In fifth downtown
week, an unusual Clncy run, bring-
ing $2,600 for the Grand.
• Capitol and Lyric are In the also-
ran diviz with 'Devil Is a Woman'
and 'Hold 'Em Tale,' respectively.
Only hypo effort by KKO press
department this week was directed
«n the Shubert's Gene Raymond,
arted In Enquirer with University of
Clncy gals, pledging contribution to
the Community Chest.
Eetimatei for This Week
Shubert (RKO) (2,200; 35-42)—
'Strangers All' (Radio) and Gene
Baymond supported by Vic Oliver
unit. Raymond upping femme trade
tor $13,500, new house record. Last
week 'Small World' (Fox) and Ina
Ray Hutton ork plus four acts,
19,500, n.s.g.
Palace (RKO) (2,600; 35-42)—
'Star of Midnight' (Radio). Favor-
able notices and audience reaction.
Powell and Rogers fans helping for
♦11,000, all, right. Last week 'Stolen
Harmony' (Par) and 'March of
Time,' $7,000, small fry.
Albee (RKO) (3,300; 35-42)— 'G
Men* (WB). Cagney the loud noise
and fetching thriller mob to tune of
$13,000, terrific. Stays a second
week into the Lyric. Last week
rBlchelleu' (UA), $9,300,
Keith'* (Llbson) (1,600; 35-42)—
Into Your Dance' (WB) (2d wk.).
Uoldlng over to $3,800, okay, follow-
ing a pleasing $9,000 for flrst nine
days,
Capitol (RKO) (2,000; 36-42)—
*DevII Is a Woman' (Par). Dietrich
the Intended magnet, but mild pace
points to $3,600, yawny. Last week
•Private Worlds' (Par) (2d wk.),
$4,000, nice. . Pic got $10,000 In flrst
Veek at Palace.
Lyric (RKO) (1,400; 26-30-40)—
^lold .'Em Yale' (Par). Tidings
from reviewers, but want for names
and football-sounding title a touch-
back. Looks like $3,000, weak. Last
week 'Reckless' (MG) (2d wk.),
$3,600, after $10,600 for first seven
days at Albee.
Grand (RKO) (1,200; 25-30-40)—
•Marietta' (MG). Extended for fifth
downtown week; $2,500, comfy. Last
week $3,500, swell.
Family (RKO) (1,000; 15-25)—
^tone of Silver Creek' (U) and
"Florentine Dagger' (WB). Split
$2,200, standby biz. Ditto last week
on 'Casino Murder' (MG) and
•ewell Head' (Col), separate.
Strand' (Ind) (1^200; 15-20-30)—
fHoosler Schoolmaster' (Mon)
liooks $1,400, jatrong. Last week
citation of Life' (Par), secpnd re-
peat here, $1,100, o.k.
CAPITAL OKAY;
'MARIEHA' 2IG
Washington, May V
(Beat Exploitatiom Fox)
Capital's theatres are doing nicely
all around this week, with bang-up
■hows In the big houses and heavy
Class draws In the smaller places.
Weather helped, too, being cool and
unsettled.
Loew's Fox went to town In sev
•ral ways for 'Naughtey Marietta,"
With special screening for local
music critics, pushing pic's tunes
on radio broadcasts and contest tie
up with newspaper.
Eatimates for Thia Week
Fox (Loew) (3,434; 25-35-60)—
•Marietta' (MG). Doing swell, with
Dave Apollon on stage but slow
turnover may hold It to a big $27,-
000. Last week 'N. T. Night' (Par)
drew light $18,500.
Earle (WB) (2,424; 25-35-40-60)—
•Curious Bride' (WB). Doing poor
$16,000 and good vaude Is helping
out. Last week 'Private Worlds'
(Par) low at $16,000.
Palace (Loew) (2,363; 25-35-60)—
fRlchelleu' (UA). Nice $15,500, with
plenty of competition. Last week
feckless' repeat did mild $7,000.
Keith'a (RKO) (1,830; 25-35-60—
•Frankenstein' (U). Doing terrific
$13,000 on nine days. Last week
msissippr $15,000
Brooklyn, May 7.
(Beat Exploitation: Fox)
Brooklyn spotty this week, with
Par tops on 'Mississippi.'
Fox with baseball flicker :Swell
Head: had Brooklyn Dodgers come
down for personal appearances.
Casey Stengel was given wrist
watch. Stage show tleup at Fox
with Namm's, department store,
featured Cotton Week.
Estimate* for This Week
Paramount (4,000; 25-35-D0-66)—
'Mississippi' (Par). Fair attend-
ance for this one. In region of $15,-
000. Last week 'Black Fury' (WB)
(2nd week), $7,000, weak.
Fox (4,000; 25-36-50-66)— 'Swell
Head' (Col) and stageshow. Looks
like mild $1?,000. Last week 'Man
Who Knew too Much' (GB) $12,000.
Albee (3,600; 25-35-60-65)— '$10
Raise' (Fox) and stageshow. About
$12,600, unexriting. Last week
'Star of Midnight' (Radio), $13,500.
Loew's Met (2,400; 25-36-60-65)—
'One New York Nlghf (MG) and
vaude. Mebbe mild $14,000. Last
week 'Wedding Night' (UA), $14,000.
Strand (2,000; 26-36-50)— 'Floren-
tine Dagger' and 'Hold 'em Yale'
win produce meager $4,000. Last
week 'Stolen Harmony' (Par) and
'Mystery of Edwin Drood' (U),
$3,600.
'One N. Y. Night'
$19,St Balto;
'G Men $ll,i
Baltimore, May 7.
(Beat Exploitation: Stanley)
Town topper this semester Is
Keith's, where 'Bride of Franken-
stein' Is rolling up best gross the
Indle spot has enjoyed In months.
House hit upon fine means of sell-:
Ing pic to public via. the 'Monster
Demands Mate' motif, has Intrigued
the public, overcome rather disap-
pointing notices In press, and will
h.o. First week Is a cinch to grab
off slashing $10,000.
Stanley stepped to the fore this
week with plenteous publicity on
'G Men.' Numerous stunts, but
what Is probably counting most Is
the big manner In which the local
Hearst rag has co-operated In plug
glng pic. Since Hearst hugs to
heart all media that combat and
debunk organized gangdom, this
flick proved natural for securancc
of large art and copy In News-Post
both prior to and during run of
pic.
Estimates for This Week
Century (Loew-UA) (3,000; 16-25
35- 40-66-66)— 'One N. Y. Night
(MG) and Earl Carroll Vanities tab
on stage. Very solid at $19,500.
Last week about sgme for 'Riche
lieu' (UA) and George Olsen ork on
the podium.
Hippodrome (Rappaport) (2,200;
le-es-eo) — 'Traveling Saleslady
(FN) and Guy Lombardo ork on
stage. Band is' luring 'em chiefly,
and getting gross up to good $17,
000. Last week 'Part Wire' (Col)
and Gus Arnheim ork on stage,
tepid $13,000.
Keith'a (Schanberger) (2,600; 15-
36- 40)— 'Bride of Frankenstein' (U)
Socko $10,000, and will stick an-
other week. La^t week In three
days 'Hold 'Em Yale' (Par), off
$1,600.
New (Mechanic) (1,800; 16-25-30
36-40-60) — 'Hoosler Schoolmaster'
(Mono). Is. flrst Indie pic bought
and exhibited In. loop by a flrst-
runner In long while and Isn't show-
ing any life at all, probably won't
putter beyond weak $2,800. Last
week in eight days 'Mark of Vam
pire' (MG) came out but mildly,
$3,900.
Stanley (WB) (3,460; 15-26-35-
40)— 'G Men' (WB). Started off in
fine style and, abetted by good re-
ports, win soar to swell $11,000.
Last week stimulateed by excellent
notices and raving word-of-mouth,
'Private Worlds' (Par) exceeded
predictions and romped off with
very good $8,100.
Indianapolis, May 7.
(Best Exploitation: Indiana)
'G Men' plus a vftude bill is crack--
Ing down hard with a socko gross
of $10,600 In prospect for the week
at the Lyric. 'Frankenstein' at the
larger Indiana Is slipping a little
from Its excellent opening with a
failrly good $6,760 Indicated as the
likely final figure for the week. The
Los Angeles, May 7.
Leonard M. Poole, as trustee for
a number of persons financially In-
terested, has brought $273,924 suit,
charging breach of contract against
Juliet Barrett Rublee and her at-
torney, Carl W. Dudley, who al-
legedly prevented a remake of the
picture, 'Flame of Mexico.'
Poole and his associates complain
they are out considerable sums on
preparatory expenditures, and, in
addition, demand what they ap-
proximate would have been their
share of profits. Gross was to have
been split 35% to the Poole bloc
and 66% to Mrs. Rublee, the owner
of the original film.
'G MEN' PULLING
BEAUCOUP G'S
IN INDPLS.
Cagney opus Is receiving better re-
views and more favorable word-of-
mouth than the Karloff flicker, and
the results are evident In a compar-
ison of the dally receipts of the two
houses, with the former building
and the latter declining after the
opening day. Grosses in other down-
town spots are off considerably.
Although both the Lyric and In-
diana fared evenly in the newfpa-
pers, the latter had the outstanding
outside exploitation stunts of the
week with Its ambulance parked Jn
front of the theatre doors. Its 'mon-
ster' roaming the sidewalks of the
business district, and its display of
skeletons, etc.. In the lobby.
Estimates for This Week
Apollo (Fourth Ave.) (1,100; 25-
40)— 'Black Fury' (WB). Not get-
ting this house's customary femme
trade, and the take on nine days
will be slim at $3,400. Last week
'Thunder in East' (UA) lasted only
five days, with a bad $1,300 gross.
Circle (Katz-Feld) (2,600; 25-40)—
'Go Into Your Dance' (WB). Repeat
on this pic following a good week at
the Indiana, $2,700. Last week
'Stolen Harmony' (Par) dull at
$3,400.
Indiana (Katz-Feld) (3,100; 26-40)
— 'Frankenstein' (U). Probable total
for week of $6,750, fairly good. Last
week 'Star at Midnight' (Radio)
mod-^rate at $5,800.
Lyric (Olson) (2,000; 25-30-40)—
'G Men' (WB) and vaude. Cagney
is this spot's ace draw, and the pic-
ture Is pushing the gross to a swell
$10,500 on the week. Last week
•Mary Jane's Pa' (WB) and Paul
Ash stage unit disappointing at
$6,000, mild.
Loew's Palace (Loew's) (2,800; 25-
40)— 'One New York Night' (MG).
Lack of cast strength is blamed here
for weak gross of $3,750. Last week
'Richelieu' (UA) a little under ex-
pectations, only a fair $5,000.
Comparative Grosses for April
(Continued from page 24)
SAN FRANCISCO
'Thunder in Eiast' (UA) grossed
good $4,600 for five days.
Metropolitan (WB) (1,853; 25-40)
— 'Into Your Dance' (WB). Doing
nicely on repeat for $5,000, Last
week 'Death Flies East' (Col) pretty
good at $4,000.
Columbia (Loew) (1,263; 25-40)—
'Mark of Vampire' (MG). Doing
better than expected, at big $4,000.
Last week '$10 Raise' (Fox) awful
at ■ $2,000.
Belaaco (Radio) (800; 25-35-50)—
'Don Quixote' (Du World). Pretty
good $1,700. Last week 'Iron Dtika'
<G-B) fair repeat at $1,500.
April 4
April 11
April 18
April 25
PARA-
MOUNT
(2,874; 8O-S5-10)
High. $37,500
Low.. 5,000
Golddiggers
$7,600
(2d wk)
$10 Raise
and
Traveling
Saleslady
$12,500
Scandals
and
Curious
Bride
$9,000
Marietta
$9,000
GOLDEN
GATE
(2,8B0; 80-35-40)
Hiah. $22,600
Low . . e,400
Rob«rta
$10,000
Nite is Young
$12,000
Star of
Midnite
$17,000
Star
$11,600
(2d wk)
ORPHEUM
(2.682; 80-36-40)
High.
Low. .
Princess
O'Hara
and
Hoosier
Schoolmaster
$6,500
Mr. Dynamite
and
Swell Head
$6,000
Frankenstein
$17,000
WARFIELD
(2,970; AS-40-SC)
High. $57,400
Low.. 8^200
West Point
$20,000
(Vaude)
Private
Worlds
i. $18,500
Mississippi
$19,200
Go into
Danee-
$19,000
MINNEAPOLIS
April 4
April 11
April 18
. April 25
STATE
(2.400; 25-80-40)
High. $28,000
Low.. 2,500
Mississippi
$9,000
(Vaude)
Folies
Bergere
$11,200
('French
Revue')
West
Point
$10,000
Reckless
$10,500
ORPHEUM
(2,800; 25-86-40)
High. $25,000
Lew.. 2,000
Woman in
Red
$12,800
(Lupe Velez)
(Vaude)
Golddiggers
$11,000
Murder
on
Honeymoon
?8,O00
Star of
Midnite
$9,500
LYRIC
(IkSOO; 20-25)
High. $17,000
Low.. 1,200
Under
Pressure
$2,500
Car 99
$1,700
Man's A
Man
$2,200
Love in
Bloom
$2,000
NEW HAVEN
April 4
April 11
April 18
April 25
PARA-
MOUNT
(2.348; S6-ED)
High. $21,000
Low. . 2,600
Mississippi
and School
for Girls
$8,200
Mississippi
and School
$4,800
(2d Wk)
Love. in
Bloom and
Shot in Dark
$5,700
Private
Worlds ani}
Capt.
Hurricane
$7,300
POLI'S
(8,040; 85-SO)
High. $20,000
Low.. 4,200
..Carnival and
Wedding
Nite
$8,200
Life Begins
and Nite Life
of Gods
$7,900
Vanessa and
Happened' In
New York
$6,500
Reckless
and
Baby Face
Harrington
$8,200
SHERMAN
(2,200; 85-BO)
High. $16,000
Low.. 1,600
Laddie and
Florentine
Dagger
$3,100
Folies
Bergere and
Marines
Coming
$6,800
Traveling
Saleslady
$5,400
(Mai Hallett)
Go Into
Dance
$5,700
SEATTLE
April 4
April 11
April 18
April 25
FIFTH AVE.
(2,400 ; 26-35-40)
High. $26,000
Low.. 2,500
Ruggles
$5,800
(6 days)
(2d wk)
West
Point
$8,500
(8 days)
Mississippi
$7,300
Life
Begins
$8,400
PARA-
MOUNT
(8,100; 25-36
High. $21,000
Low.. 1,600
Car 99 and
Iron Duke
$6,500
Vanessa
$6,000
('Georgia
Minstrels')
Love in
Bloom and
Times Sq.
Lady
$5,300
$10 Raise
$5,600
(Marx Bros.)
LIBERTY
(1,900; 25-85)
High. $12,600
Low.. 1,700
Crimson Trail
and Behind
Evidence
$4,600
White Lies
and Happy
Landing
$2,000
(5 days)
Carnival and
• Death Flies
East
?3,000
Town's
Talking
$7,100
Golddiggers
• $0,200
MUSIC
BOX
(000; 25-35-iO)
High. $17,000
Low.. 1,700
Roberta
$3,500
(4th wk)
Roberta
$3,oon
(5th wk)
Roberta
$2,300
(6th wk)
•FRANKENSTEIN;
'GMEN* DRAIN
ALL OF Pin
Pittsburgh, May 7.
(Best Exploitation: Penn)
Smashing grosses at Stanley and
Alvln this week draining the town,
with those two sites grabbing
everything In sight and setting up
new highs.
Combination of 'G Men' and
Folies Bergere unit, 'Hello Paris'
running ahead of everything else
here In last few years and with
additional break from higher scale
should top $34,000 for a record-
breaking session. At 65c. that's a
few hundred dollars better than
Jack Benny did here few months
ago at 60c. Entire bill holds over
for second week, first time In his-
tory here that both stage and screen
fare have stuck and turnaway mobs
Indicate profitable second week as
well-.
At Alvln, 'Bride of Frankenstein*
is the magnet and heading straight
for new money record at Harris
site, with $16,000 In prospect. This
one holds over, too, but without a
stage show, house taking advantage
of new managerial agreement that
permits a scale tagged at 15c.- less
for straight flicker. While not a
high In attendance, It's that In coin.
In face of such sensational tak-
ings, other sites are taking It on
the. chin. Penn a major disappoint-
ment with 'Richelieu' and Myrt 'n'
Marge In person and will be lucky
to wind up with $10,000, while War-
ner is likewise getting out the red
ink for 'Florentine Dagger' and
'Chasing Yesterday,' and a less than
$3,000 session the outlook. Fulton
brought back 'Imitation of Life' for
a return engagement, opening yes-
terday (6), but bad weather break
in getaway, together with terrlflo
competition, makes this one rather
uncertain.
Penn wenf to town on both
'Richelieu' and Myrt 'n' Marge with
a campaign that under ordinary cir- -
cumstances should have produced
results. Flicker was dramatized
over two radio stations, screened
for clergy and educators and heralds '
were distributed as bookmarks In
all leading department stores. Air
tie-ups were numerous for Myrt 'n*
Marge, with gals making a 15-mln'>
ute appearance over CBS station,
WJAS, and plugging their personal
appearance throughout.
Estimates for This Week
Alvin (Harris) (2,000; 25-35-55)—
'Frankenstein' (U) and stage show.
Smash of the year at this site and
will roll up new money high at
$15,000 or better. House was to
have brought In flicker two days
ahead of schedule but U sales offlca
refused to sanction early getaway
and management wisely converted
refusal Into an ace plug, claiming
In newspapers that print was In a
forced down plane eastbound from
coast and Inquiring, 'Can this be
an evil omen?" Flicker holds over
but without flesh, top as result
dropping from 55c. to 40c. Last
week, 'All the King's Horses' (Par)
and stage show at $3,500, a new
low.
Fulton (Shea-Hyde) (1,750; 15-25-
40)— 'Imitation of Life' (U). Down-
town revival opened yesterday (6).
Originally played Stanley, where it
did just fair but subsequent tak-
ings In second-runs have been enor-
mous. All-day- rain at getaway
hurt and too early to tell what
chances this one has, Last week,
'Thunder in the East' (U) got raves
but little business at under $3,000.
Penn (Loew's-UA) (3,300; 26-35-
55)— 'Richelieu' (UA) and Myrt 'n'
Marge In person. Taking it on
the chin, so much so that manage-
ment even abandoned regular Sun-
day midnight show. Will have to
struggle to approach $10,000, and
that's brutal. Last week, 'Marietta'
(MG) and 'Spices of 1935' unit gath-
ered momentum after slow start
and wound up around $18,000.
Stanley (WB) (3,800; 25-36-65)—
'G Men' (WB) and Folies Bergere
revue, 'Hello Paris.' This combo has
the town on Its ears and running
wild to new high at around $34,000.
House has been bulging at every
show with the ropes up all the time.
A near riot at Sunday midnite per-
formance when 1,000 were turned
away. Takings will top Jack Ben-
ny's previous high and air star
played at ,6c. more. Whole bill
sticks for second week, first time In
house's history that this has been
necessary. Last week, 'Black Fury'
(WB) and stage show all right at
$19,000, but a few grand below ex-
pectatlon.s.
Warner (WC) (2,000; 2.-)-40) —
'Chasing Yesterday' (Radio) and
'Florentine DagKer' (WB). Notliing
in tills setup to bring 'em in and
even a marquee field day would
hardly help in a week like this.
Doubtful of even hitting $3,000, con-
siderably under house's usual tal:i\
Last week, 'Hold 'Em Yale' (Par)
and 'Mary Jane's Pa' (WB) shov^ '
a little Improvement at $4.1 Of.
Wednesday, May 8, 1935
PICT
E§
VARIETY
31
SHOW BIZ'S 5% NET IN '33
Amusem ent Grosse s in 1933
The attached table represents the gross operating' surplus or deficit
for 1933 for motion picture houses, vaudfilm houses and legitimate the-
atres, as well as for all other types of amusements:
State Pictures Vaudfllm Legit Other Total
Ala. 1101,000 $28,000 1122.000 $251,000
Ariz. 3,000 21,000 04,000 88,000
Ark, 196,000 119,000 315,000
Calif. 836,000 2,346,000 3,909,000
Colo. 73,000 201,000 322,000
Conn. 327,000d 100,000 229,000
Del 45,000xx 17,000 62,000
D. C. 37i,000xx 254,000 625,000
Fla,. 104,000xx 395,000 499,000
Ga. 301,000 158,000 507,000
Ida, 68,000 77,000 137,000
111. 673;000' 7,999,000 8,704,000
Ind. 93,000 424,000 ^15,000
la. 254,000. 435,000 673,000
Kan. 299,000 329,000 741,000
Ky. 63,000 104,000 -129,000
La. 4,000 93,000 106,000
Me. 77,000 93,000 60,000
Mr >... 627,000 226,000 953,000
Mass 781,000d 398,000 dl22,000
Mich 367,000dxx 534,000 167,000
Minn .'. 61,000d 440,000 322,000
Miss 99,000 57,000 160,000
Mo 113,000 56,000 226,000
Mont 89,000 79,000 197,000
Neb. 82,000 402,000 495,000
Nev. 70,000 68,000 138,000
N. H l'68,000 202,000 360,000
N. J. l,009,000dxx 700,000 d309,000
N. M 57,000 81,000 152,000
N. T. 3,032,000 2,033,000 6,386,000
N. C 450,000xx 174,000 624,000
N. D 17d,000xx 223,000 393,000
Ohio l,117,000d 1,262,000 216,000
Okla. 338,000x 315,000 653,000
Ore. 78,000 299,000 331,000
Penn. 2,745,000dxx 611,000 d2,134,000
R. I. 67,000dxx 25,000 d42,000
S,- C 206,000 98,000 342;06o
S. D, 60;000 296,000 346,000
Tenn. 108,000xx 122,000 230,000
Tex. 808,000 D7S,000 1,412,000
trtah 2,000dxx 743,000 74,000
Vti > 29,O0Oxx 45,00iB 74,000
Va. ■.337,000xx 300,000 637,000
Wash 141,000 331,000: 569,000'
W. Va. . . i . Sft^Od 203,000- 152,000
"Wise. IsffmiOdxx 357,000r' 234,000
Wyo. 9'3,000xx 39,000 132,000
Total ...... $4,164,000 ... . $'2;ii5,000 $23,961,000 $30,240,600
Notes: d signifies deficit; x signifies legit houses Included; xx-.signifles
vaudfllm and legit houses Included. I
ISCELLANEOU^ AMUSEMENTS
Indicated gross surplus or deficit for miscellaneous amusements In
1933, complied from revised Census Bureau statistics.
Billiard and Domino Parks, Pools
State Tracks Dance Halls Pool Parlors Parlors and Beaches
Ala. $8,000 $89,000
Ariz 2,000 56,000
Ark 104,000
Calif 471,000
.Colo. ... 149,000 $9,000
Conn. ... 82,000 ll,000d
Del 17,000
D. C. 137,000
ria. 118,000
Ga. 157,000
Ida, 51,000
III 1,161,000
Ind. ' 332,000
la 347,000 4,000d
Kan 265,000
Ky 115,000
La. 75,000
Me. 47,000 3,000
Md 80,000 10,000d
Mass. 293,000 3,000
Mich. 316,000 50,000
Mlhn.. 303,000
Miss. 41,000
Mo'- ..... 231,000
Mont. 49,000
Nfeb, 264,000
Nfev. . 3,000
N. H. 49,000
N.J 229,000
N. M. ... 58,000
N. T. 771,000
N. C. 161,000
N. D. 208,000
Ohio 1,236,000
Okla. 279,000
Ore. 140,000 48,000
Penn. 480,000 33.000
R. I 23,000 1,000
S. C 02,000 4,000d
S. D. ... 276,000 2,000
Tenn. 162,000
Tex. 240,000
Utah 49,000
Vt. 30,000
Va. 181,000
Wa.sh. 198,000
W. Va. ir>9,000
Wise. 84,000 182,000
Wyo. 7,000 29,000
Totals . 2CS.onO ],209.00n 10,532,000 154.00,0 ;•!»:;, 000
fSurpUi.';'!
Xf'(o; d .<;Iq:iiino;<
LEGIT OUIRAiED
FILWIS THAT YEllll
Legit's 2 Million Net Fig-
ures Better Than Fix's 4
Millions — Vaudfilmers a
Mexican Standoff
OTHER AMUS.
Washington, May 7.
First o cial survey of gross re-
ceipts and gross operating costs o£
the amusement industry discloses
that the margin In 1933— the year of
exploding banks and Blue Eagle
hatchings — for theatres, da.nce em-
poriums, skating rlnlis, dog and
liorse tracks and . other types of
diversion amounted to 5% on an ag-
gregate b u s i n e B'.s volume - of
$520,218,000.
Nation's amusement Industry,
special analysis shows, took in
? 30,240,000 more than Us regular
operating outlay, including payrolls.
The margin for film houses was a
puny $4,164,000, while legit opera-
tors, in distinct contrast to wailing
and groaning, had an item of
$2,115,000 on tlie right side of the
books. Film-vaudeville houses re-
ported income and normal - outlays
cancelled out.
Final; report on government's 1934
census ' of service enterprises and
plfices of amusenient, shows^ thtat the
operating expense for all fonns of
amusement aggregated ^48'9,978,000
and that In all but four states the
balance for the entire Industry' was
on tha good side. Pennsylvartla,
Massachusetts, New Jersey and
Rhode Island all went In, the hole,
due ' principally to heavy theatre
losses.
New .York naturally led the field
in gross revenues from nation's de
sire to forget the depression but
Illinois industry made the best rec-
ord In keeping wolf from the door.
The margin for all N. Y. amuse-
ments was $6,386,00<l but Illinois had
an item of $8,704,000. California
was third in line with a favorable
balance of $3,909,000. ^Vorst dis-
appointment was Pennsylvania,
where, due to heavy theatre setback,
amusement enterprises fell $2,134,000
short of meeting routine outlays.
Altogether, Census count disclosed
that theatres of all varieties were
bloomers in Massachusetts, Michi-
gan, Minnesota, New Jersey, Ohio,
Pennsylvania, Rhode Island, Utah,
West Virginia and Wisconsin.
Amusements raked in 18.85% of
the $2,760,881,000 spent by the
American people for personal and
business services! with theatre re-
ceipts representing 15.04% of the
whole amount.
Bowling, Billiards OK
Of the competing forms of diver-
sion, bowling alleys and billiard and
pool parlors had the 'best showing,
with gross revenues being $10,-532.0,00
abov<; total operating outlays and
having tt margin in every state.
Hoof palaces came out $1,209,000 on
top, income falling below outgo in
only two states. Amusement
parks, pools and beaches in 10
.states cleared $29.'), 000, with outdoor
spol-s going in the hole in four
states. Domino parlors in three
southern states had an advantago of
$154,000, while race tracks in tliice
states showed $208,000 on the right
.side.
Total payroll for all forms of
amusement aggregated $117,3D7.000,
being split between 87,372 regular
.ind 30,787 part-time hands. Full-
time payroll amounted to $100.-
"(08.000 and part-time to 510,829,000,
making avnrago carning.s of tf^'iilar
finiiloyocs $1,220.
'J'hr; broaUdown for tli'-.'itre.s
.showpd payi'Olls nniountfrl lo SS.'j,-
■122,000, which reprcsmtoil $^0..')) 9.000
for rpgular.s and $4, 00.'!. 000 for
iparcs. Film hou.scs p.'iid fm-
•:!"yr>r.s $71,4.11,000; fi 1 m - v.'i ii ■ I ».|0,.
""0: ;mu1 lr.r;|t S.'. nOO.O'i'-
M. A. Schlesinger, €TP Prez, on Stand
3 Days in Erpi Suit Alleges Plenty
£. Curtin
- Wll ington, May 7.
Max A. Schlesinger, president of
General Talking Pictures, testified
that equipment licensing practice
of Electrical Researcl^. Products,'
Inc., was "largely responsible' for the
Paramount situation. Schlesinger
was on the stand three .days in U.S
District Court here as a" witness foi
GTP (deForest) and Duovac' Radio
in the suit for a permanent anti-
nionopoly injunction against ErpI
and its pai-ent companies, Western
Electric and American Telephone &
Telegraph.
The charge came out in cross-ex-
amination by George F. Hurd, chief
of defense counsel. Hurd pressed
the point and Schlesinger said- he
was told this by Adolph Zukor, Par-
amount president, during a taxi
ride from the Savoy-Piaza hotel to
the Paramount office In N. Y.,~ Ex-
pected ZuKor win be' brought' here
to take the stand. Plaintiffs rested
their case today' after a routine
session.
Citing VARiETr a's an. authority on
the picture industry, Schlesinger
said that when the Otterson 'equal-
ity' or 'Interchangabillty' statement
concerning Erpl equipment licenses
appeared in, the trade pres3. It failed
to have any effect as far as enlarg-
ing, the market of other, equipment
makers.
. A typical case - in point was the
attitude of Zukor, who, .he 'snld, re-
fused to'take on the GTP equipment
for ffe9.r 'of risking arbitration piro
ceedings with Erpi. ..,'I',he btters6n
statement said pictures recorded on
Erpl equipment could be projected
on equipment of other companleis if
the equipment were up to Erpl
standards. The statement also said
any question as to the quality of
other equipment would be subjected
to arbitration. [John E. Otterson
is president of Erpl.]
Schlesinger testified Zukor said
his company would be ruined In the
event of an adverse ruling on any
arbitration proceedings and that he
was thus unwilling to take the
chance. He also testified distribu-
tors of pictures produced on Erpl
equipment refused to release to ex-
hlbs using other equipment until
notified to do so and that this no-
tification was not forthcoming.
Plaintiffs are seeking to have
Judge John P. Nields Issue a per-
manent injunction against Erpl
contractual agreements -with exhibs
and other agreements with produc-
ers limiting pictures produced on
Erpl equipment to reprpductlpn on
Erpl projection equipment, allegedly
In violation, of the -Sherman anti-
trust and Clayton . anti-monopoly
laws. Judge Nields has already Is-
sued a temporary Injunction. Triple
damages sought.
Most of the time -was fake'ri up
with Schlesinger and . contlriuail'on
of a. deposition from Abel , Cary
Thomas, attorney, for Stanley-War-
ner, which Is now put of the present
action after settling with Erpl for
$5,000,000.
The testimony of David R. Hoch-
reich, former v. p, and general man-
ager of f;TP and president oC the
Vocafihn Co., which has discon-
tinued business, was concluded
after two days on the stand.
Hochreich's Suits
Hochrcich has a $65,000 mlt
a>,'aijist Ki'pl in New York as a re-
sult of VocafUm'.s demise. Outside
of court he advised the VArtitTY mugg
that his attorneys are drafting pa-
pfrs in $12,000,000 anti-trust .suits
,'iKain.sl I'araniount-Publix, M-G-M,
t'nlv(;rsal, Warner Bros, and Fox
r''ilin C'ljrp.
Sclik'Singcr testified lie saw a
form l<-llcr from Lou Mi'tzger to
l.'niv'Tsal distributin.tf agoncios
wAi-nin;; aK-'iinst roUiasiiiK to other
tli-'in lioiiscs li.'iviiig Ky]>i cfjijipir.ciit
and rillii;,' tlip, Tnivfrsal r-oiitra''ls:
Willi y.\]>\ riH the j-(-a;:oii. Sainiul
i: l)ir!i.\-. fl;ipr of pl.ilntlrr's .conn.'^f-l.
is expected to ask for this let
under subpoena, if necessary.
Hui-d, on cross-examination, pre-
sented Schlesinger with a copyof a
GTP equipment lease containing &
clause which provided for getting
additional parts from GTP and' for'
GTP servicing. Schlesinger' eald h©
believed these clauses were not com-
pulsory. Plaintiffs Introduced hun-
dreds of-, other exhibits. Including
voluminous correspondence among-
producers, distributors,- exhibs and
Erpi, purporting to show restraint
of trade practices through- the Erpl
contracts and agreements;
Long and unsuccessful ei^orts of
Schlesinger to get W. JE. sound, for
his brother's South African houses,
were unfolded' when Schlesinger was
on the stand. He testified that John
E. Otterson, the Erpl president, told
him some-tin[ie In 1927-28 that Erpl
'had a big job In the United States,'
and thus could not. consider South
Africa. Schlesinger added he sot
substantially the same answer when
he tried to negotiate for British .
theatres.
It' was during the' period 'when ho
was after a deal on South America
that he turned to Lee deForest, •vlrho
held the Relss key patents for
sound-on-fllm, subsequently upheld
in the 'd. S. District Court here.-
Then he became interested In' -the
American field, he .said,' and acquired
an option from (^eForest In Ajugust,
1923, to lake over the deForest comr:
pany. " i
Otterson Conversations
He said Otterson told hlnj ' he
would have to take Erpl .equipment
If he expected to get anywhere. ^
'Did you tell Me. Otterson„of your •
option ta ac'quire the diefbresi'com-'
pany?' Hurd asked,
'I did,' replied Schleainger, 'and
he told me: 'Don't - try.' Yqu are
going to- lose millions of; dollars at^
it. The 'deForest compalay: have no
patents. Whatever patents he had.
we acquired. We, -the XVestern Eiec-'
trie and A, T. and T;, acquired.
You are wasting your time with It.'
That Is, so far as that subject Is
concerned.'
Schlesinger also declared he re-
lied on U. S. pictures to, keep the
200 South American houses golns
and was thus practically forced into
taking the Erpl equipment.
Against Otterson's advice, he con-
tinued, he organized GTP in Sep-
tember, 1928. Hurd wanted to know
if GTP had any subjects to re-
lease at that time. Otterson re-
plied GTP had about 70 shorts, in-
cluding the Lindbergh reception In
Washington and that GTP equip-
ment was used in a portable sound
truck for General Ottlnger in the
political campaign against ArSmHh.
'Smith got Western Electric,' Schle-
singer observed.
Continuing, he said he then ap-
proached producers who l)lm
of their agreement to .use one type
of equip'ment, Som*' of- thciTi,^'h'e;
said, advised him they were getting
WE financing, and thsrt.if tliey, took
GTP equipment the'y ' want'ed GTP
flnanclrig and a guarahfo'e-'that WE
licensees would distribute their. pic-
tures.
Jack Cohn, of Columbia, he
brought ovit, refused even to .allow
GTP to Install del'^orest' eqi/ipmcnt
in a Columbia projection room.
Questioned on cross-examination
as to the effect of the Erpi agree-
ments. Sclilesingcr said, for one
thing, he lost 25-30% of the coun-
try's house.s, including the largest,
these being controlled by the pro-
ducer licensees of Erpi.
'Only those who were really bravo
look my equipment,' he said.
He dcfjcribed- Varloua kinds tjt re-
ports he received from the field,
particularly concerning ISrpI 'prop-
aganda' such as hints that Erpl was
about to come out with a film car-
rying a smaller sound track with
which GTP ('(lulpnient could not be
used. He said al.so he rccelvnd many
letters fro.n oxhibs expressing fears
at what Kri)i winild do to them.
A nf>w angle (-lUf-rcd the case
ulinii Ilficlii-ci'h brdiight out that,.
Stan in:; willi '.\'.iu.','lity Marietta,'
inddiicc: s usi Krpi nrinipnient are
( ( Vipi iirii'-d on page 5-J)
.12
VARIETY
Wednesday, Maj 8, 1935
- -^y.
Wednesday, May 8, 1935
P I C ¥
E S
VARIETY
33
CALENDAR OF CURRENT RELEASES
Chesterfield
Ircumstantial Evldance. A mystery asking does clrcumsUmtlal evidence con-
vict the InnoceM? Chick Chandler. Shirley Grey. Dir. Charles Lampnt.
G7 mlns. Rel. March 30. ^
Curtain Falls, The. Old actress Impersonates aunt of a wealthy family lo
make old age secure. Proves a good genius. Henrietta Crosman. Dir.
Chas. Lament 67 mlas. .jRel. Oct. 1.
Qhost Walks, The. A mystery cdmedy. Cast. John Mlljan. June Collycr. Dlr
Frank Strayer. 67 mlns. Rel, D^c.^ Jlev. April 3.
Port of Lost Draarns. Tragedy along tha waterfront and on the tuna flshertes.
Wm. Boyd, Lola Lane. Dir. Frank Strayer. 71 mlns. Ret Oct. 16. Rev.
April 3.
,^ ^M^'^.^'^J.'?® Kre?t«8t s'nKl* force In the world today,
"Public Opinion." Lois Wilson, Crane Wilbur, Luis AlberhL Dir. Frank
Strayer. 68 mlns. Rel. March 16.
Sons of Steel. A new deal drama of fathers and sons. Charles Starrett. Wm.
Bakewell. Polly Ann Toung. DIr. Charles Lament 64 mlns. Rel. Deo. 16.
Rev. April 17.
Symphony of L-lvlna- A drama pf sacrifice against e. background of symiphonlc
music. Al Bhean, Evelyn Brenf, Charles Judels. Dir. Frank Strayer.
B8 mlns.' Rel. Jan. 16;
World. Accuaei, The, A woman's flght against the world alone. Vivian ToWh,
Russell Hopton. Dickie Moore. Dir. Charles Lamont. 60 mlns. ReL Nov. L
Rev. March 27.
\ucllp:Qovi/er at Sunset, Columhiii OfTces* 729 Seventh Ave.,
Hollywood, Cali Vpiumpia .New York, N. Y.
Against the Law. Gangster ' mlxup. with an ambulance crew. John Mack
' Brown. Sally Blane,, Arthur, HohU . Dir. Lambert Hlllyer. 61 mlns. Rel.
dot 26. Rev. Dec. 18.
Ir Fury. Ralph Bellamy, Tala Blrell and Wiley Post
April 80.
Ir. Al RogeU. Rel.
Ann
Rel.
ReL
Behind the Evidence. Newspaper man smokes out a master mind. Norman
Foster, Donald Cook, Sliella Manners. Dir. Lambert Hlllyer. 70 mlns.
Rel. Jan. 20. Rev. Feb, 6;
Beat Man Wins, Tha. Edmund Lowe, Jack Holt In a familiar ouUIne. Flor-
ence Rice as the girl.. Dlr,.Earle Kenton.- 76 mlns.. RoL Jan. I. Rev.
Jan. 8, , ^ ,. "' ■■ .
Broadway Bill. Race track story based on one of Mark HeUlnger's yarns.
Myrna Loy, Warner Baxter. Dir. Frank Capra, 90 mlns. Ret Dec.
8. Rev. Dec. 4. •
Call to Arms. WUlard' Mack, Sheila Mannora, Esther Ralston. Dir. Wlllard
ME^ck. Rel. Jan. 12. '
Carnival. Carnival story of a man's search for- a: 'mother, for his'oblld.. Lee
Tracy, Sally Ell^rn, 'Jimmy Durante. - Dir.' Walter Lan;g.. ' 77 mlns. Ret.
Fob. 10. Rev. Fob. '20.
Death' Files East.. .Mystery In ^.transport plane. Conrad. Nagel, Florence
Ruce. Dir. PhU Rosen.- '65 inlhs. " Rel. Jian. 19. - Rev. March 6. '
Eight Beits. Love and mutiny oii the hl'gh seas. From a stage play.
Sothcm, Ralph Bellamy, John Buckler.' ' ' Dir. Roy W. Nelll.
April 11.
Fighting Shadows. Tl , Geneva Mitchell. Dir. David Selman.
April 18.
Hot News. Richard Cromwell, lllle Seward and Wallace Ford. Dir. Lambert
Hlllyer. Rel. April 26.
I'll Leva You Always. A love that could not be crushed by adversity. Nancy
Carroll, Geo. Murphy. Dir. Leo. Bulgakov. 68 mine. Rel. Maroh 20. Rev.
April 3.
In Spite of Danger. Auto racer goes Into the trucking business. Wallace
Ford, Marian Marsh. Dir. Lambert Hlllyer. 66 mlns. Rel.. March 8.
Ford, Marian Marsh. Dir. I,ambert Hlllyer, 66 mlns. Rel. March I.
Rev. April 10.
Jealousy. Jealous prize fighter has a vivid dream while taking tha count
Nancy Carroll, George Murphy. Dir. Roy W. NellL 66 mlns. Rel.
Nov. 16. Rev. Nov. 27. - •
Law Beyond tha Range. Tim McCoy Western. BlUla Seward. Dir. Ford
Beebe. Rel. Feb. 16.
Let's Live Tonight. Love's Indecisions on the Riviera. Lilian Harvey, TuUo
Carmlnatl. Dir. Victor Scbertzlnger. 69 mlns. Rel. .March 1. Rev.
March 20c.
Man of the Night. Romance of a detective. Bruce Cabot, Judith Allen. Dir.
Henry Freullch. 68 mine. ReL Nov. 28. Rev. Deo. 4.
Mills of tha Goda. Industrial story of the depressldn". Mar Robson, Fay Wray.
Victor Jory. Dir. Roy W. NellL 67 mlns. ReL Deo. IS. Bav. Jan. 22. .
Party Wire. Victor Joy and Jean Arthur, -btr.- Erie Kenton. ReL April 27.^
Preacott Kld^ The. McCoy western. ' Sheila' Manners. Dir. David Selman.
66 mlns. ReL Nov. 8. ., ' ' ;
Rsvenga Rider, The. Tim McCoy western. Dir. David Seinian. Ins.
Rel. March 18.
Square Shooter. Tim McCoy, Jacquellha Wells In a Western. Dir. David
Selman. 67 mlns. Rel. Jan. 21.
Stranger In His Houaa. Orphan curse the jinx In a racing stable. Jack Holt,
Mona Barrio, Jackie Searle. Dir. Phil Rosen. Rel. March 29.
Swell Head. Baseball comedy. Wallace Ford, Dickie Moore,. Barbara Kent.
Dir. Ben Stoloff. Rel. Apr. 8.
Unwelcome Stranger. Localed on a racing stock farm. Jack Holt, Mona
Barrle, Jackie Searle. Dir. Phil Roaen. 66 mlns. Rel. /April 20. Rev.
April 10.
Westerner, Tha. Tim McCoy, Marlon Shilling. Dir. David Selman. 67 mlns.,
Rel.. Dec. 10.
White Liaa. Rich society girl falls for the big. brave cop. Walter Conolly,
Fay Wray, Victor Jory. Dir. Leo Bulgakov. 63 mlns. Rel. Nov. 27.
Rev. Jan. 1. ■ ' .
Whole Town's Talking, The. Robinson In a dual role ab a kiUer and a Paclflst
who resembles him. Edw. G. Robinson, Jean Arthur. Dir. John sora.
9B mlns. Rel. Feb. 18. Rev. March 6. ,
fV.W^-l J Office: 72* Seventh Ava.,
UU World New York, N.Y.
Beast of Borneo, Melodrama and animals. John Preston, Mary Stuart TO
mlns. ReL July 16.
aiua Light (Austrian and lUllan.) Mountain romance among Italian Dolo-
mites. Directed and starring Lent RlefenstahL Rel. Sept 16.
Cralnquebllle (Fr). Drama from Anatole France yarn. Dir. Jasqude de Baron-
celll. 80 mtna, Rel Dec. 1.
Dams aux Camellaa, La (Pr.). Literal adaptation of the Dumas classic.
Yvonne Prlntomps, Pierre Fresnay. Dir. Ferdinand Rivers. 85 mlns.
Rel. March 16. Rev. March 27.
Qlrl In the Case. Comedy In the Continental manner, ^ Jimmy Save, Eddie
Lambert Dorothy Darling. Dir. Eugene Frenke. 60 mlns. ReL Oct l.
Kooha, Lubl, Szanuja (Polish). Young love In Poland, with muslo. Dir.
Mlchal Wyzynskl. 70 mlns. Rel. Nov. L
L'Agonia das Alglea (Fr). Pre-Napoleenlo drama. Dir. Roger RIchebe. 70
mlns. Rel. Dec. 1.
Man . Who Changed Hie Name (British). An old Edgar Wallace yarn re-
vived. Dir. Henry Edwards. 75 mine. Rel. Oct. 1. Rev. Oct 28.
Norah O'Neale (British). Irish yam. Dir. Desmond Hurst 70 mlns. Rel.
Oct 16. Rev. Oct. 30.
Tall Tale Heart (British). Edgor Allan Pea thriller. Dir. Desmond Hurst
60 mlns. Rel. June 16. Rev. June 19.
Firit Divwion "N^Tw^vfiS^'N.
Releases Also Allied, ChesterHeld, Monogram and Liberty
Curtain Falla. One-time famous actress uses her talents In an entirely novel
role; and stages one final glorious comeback. Henrietta Crosman,
Dorothy Lee, Wm. Bakewell. Dir. Charles Lamont 68 mine,
in of the Llmberlost The famous Gene Stratton Porter clasailp. Marian
Marsh, Ralph Morgan, Louise Dresser, Eddie Nugent Dir. Christy
Cabanne. 83 mlns. Rel. Nov. 8. „ „ ,
in of My Dreams. College life and college romance. Mary Carlisle, Eddie
Nugent, Crelghton Chaney, Arthur Lake, Storing HoUoway, Glgl Parrlsh.
Dir. Ray McCarey. Rel. Nov. 17.
Ing Kelly. Dance director and his girl dancing troupe swap contracts on
way to Paris, and bring prosperity to a mythical Belgravlon kingdom
via crooning, dance routines, etc. Romantic comedy with muslo. Ouy
Robertson, Ireno Ware. Dir. Leonard Fields. ReL Nov. 16. ^ ^ .
On* In a Million. Romance of a department store employee and the boss
' son. Dorothy Wilson. Charies SUrrett Dir. Frank Strayer. Rel.
Nov. 15.
Port of Lost Dreams. A gun moll's past catches up with her after she has
reformed and Is happily married to a sea-faring man. Lola Lana, BUI
(screen) Boyd. Gcorce Marlon. Edward Gargan.
Redhead. Romance of a disowned playboy son and an artist • model with •
pant. Bruce Cabot, Grace Bradley, Burton Churchill, Regis Toomnay.
Dir. Melville Brown, Rel. Nov. 30.
Thaaa tabulatioha ara compilad
from information aupplied by tha
yar.ioua production companiaa and
cheeked up aa aoen as poaaibta aftor
relaaaa. Littina io aiven whan ra-
lease datoa ara definitely act Titles
are retained for aix montha, Man-
agera who' receive aervice aubaa*
quent to that period"ahould pr*>
serve • copy of the calendar for
reference.
The running' tlm» •» oiven- here-
ia preaumably that of the projection
*oom ehowinge and can only approx-
imate the actual roleaae length in
thoae etatee or cbmmunitiea where
local or atate eeniorahip may reaiilt
in deletiona. Running time in the
reviewa aa given in 'Variety' carry
th'e. actual time clocked in the the-
atre aft<r paaaage by the New York
state ceneorahlp, aince pictures are
reviewed only in actual theatre
ahowinga.
While every effort le made to hold
thia fiat accurate, the information
aupplied may not alwaya be correct,
even though official. To obtain the
fulleat degree of accuracy. 'Variet/
will appreciate th» co-operation of
all managera who may note diecrep-
ancles.
Contracts
Hollywood, May 7.
Jean A^uir held at Warners for
another yeac
Roach .handed Jimmy Finlayson
a termier with annual options.
. Thelraa Todd set at Roach for an-
other aeries of Todd-Patsy Kelly
comedies.
Warners took up option on William
Wister Haines, former telephone
lineman turned scenarist, with the
sale of 'Slim' to the studio. Gor-
don Elliott stays oil at -WB and
draws a role in 'Romance in the
Rockies.'
Paramount handed Elizabeth
Patterson termer for her work in
'Men without Names.'
Renewals handed out by Fox to
Ad Schaumer, Jasper RlystoBe'-aJut.
Percy Ikard, all assistant directors^
New contract calling for two pic-
tures sent by .Paramount to Mary
Ellis in England. Studio, also toolc
up option on Marina SclHibert. ^
Columbia gave contract exten
sions to- Douglas Dumbrille, Nana
Bryant and Thurston Hall.
Helen Mack stays at Radio an-
other six, months and goes into 'Re-
turn of Peter Qrlmin.'
His two-picture deal winding up,
William Seiter gets an extension of
his directorial contract at Fox.
Sol Lesser handed Daniel Jarrett
a one year writing ticket.
STORY BUYS
Hollywood, May' 7.
Universal has taken the screen
rights to 'Mustang Mesa' by Ed Earl
Repp.
Screen rights to 'Trial of Dr.
Beamish,' by Walton Oreen, and
'Snowed' Under,' by Lawrence
Saunders, both published in Liberty,
taken by Warners.
Willis Kent has bought "Gun
Smoke on the Qaudelupe,! by Paul
Lehman.'
Two originals, 'EJasy Living,' by
Vera Caspary, and 'Woman in a
Frame,' by Sam Ornltz and H. S.
Kraft, will be filmed by Paramount.
Walter Wanger has taken 'Smart
Girl,' by Frances Hyland and will
produce on a light budget.
To launch Marta Eggerth on her
American career. Universal has
bought 'Sing to Me of Love,' by
Frank Daugherty and Helen Thom-
son.'
Aa his first collaborative effort
with Sherman Rogers, Arthur Lake
has spld 'From Little Acorns' to
Paramount.
Film rights to Edward Hope's
novel, 'Marry the Girl,' taken by
Warners. Tom Reed developing
screen play.
TITLE CHANGES
Hollywood, May 7.
New tag for Metro's "Wild Goose,
Golden Goose' is 'Pursuit.'
'Bonnie Scotland' gets the call at
Roach over 'McLaurel and Mc-
Hardy.'
Warners 'Serve.s Tou Right' gets
release tag of 'We're in the Money.'
Majestic's 'Street of Shadows'
comes out In the light for a change
to 'Reckless Roads.'
Joe E. Brown mu.slcal at Warners
gets the handle of 'Broadway Joe.'
Formerly called 'Back to Broad-
way.'
'Ladles Love E.xcltement' new
handle for 'Anything Once' at Mas-
cot.
'Boom Days' is release tag of Diz
pioture at Radio, in production
under the title of 'Paafiamaker.'
Fir«t National "Cw V;?h'N'.
Itudi BurbanK,
Calll. • ..-» iiotivarai New Vorh. N. V.
Babbitt. Upton Sinclair's 'Main Street,- Guy- KIbbee, Aline McMahon. Dir.
Wm. Kelghley. 76 mlns, Rel, Dec. 8. Rev. Dec. 18.
Black Fury. The underdogs In a Pennsylvania mining town. Paul Muni,
Michael Ciirtlz. 95 mlns. Rel. May 4. Rev.
April 17.
Case of tha Curious Bride, The. Whodunit Warren William. Margaret Llnd-
• say. Dir. Michael Curtlz. 74 mlns. Rel. April 13. Rev. April 10.
Flirtation Walk. West Point story. Ruby Kealer. Dick Powell, Pat O'Brien,
Dir. Frank- Borzagc. 96 mlns. Rel. Dec. 1. Rev. Dec. 4.
Qentlemen Are' Born. Four college boys battle the world. Pranchot Tone,
Joan Mulr, Ann Dvorak, Margaret Lindsay. Dir. Alfred E, Green.
76 pihis. Rel. Nov. 17. Rev. Nov. 27.
Go Into Your Dance. Al Jolson, Ruby Keeier. Benny Rubin. Dlr, Archie
Mayo. Rel. April 20.
Gold Diggers' of 1935. Dick Powell, Adolphe Menjou, Gloria Stuart Alice
Brady, Dir. Busby Berkeley. 95 mlns. Withdrawn from general release
to be sold separately.
Living on Velvet. Shock crazed aviator marries a society girl. Kay Francis,
Geo. Brent, Warren William. Dir. Frank Borzagc. 77 mlns. Rel. March
2. Rev. March 13.
Mary Jane's Pa. Guy KIbbee, Aline cMahen. Dir. Wm. Kelghley. ReL
Nov,' 2. Rev. March 6. ' '
Maybe It's Love. Gloria Stuart, Ross Aleicander. Dir. Wm. McGinn. 62 mtnal
Rel. Jan. 12. Rev. Feb. 12.
Murder In the Clouda. Lyle Talbot. Ann £>vorak. Dir. D. Ross Lederman. 61
mlns. Rel. Dec. 16. Rev. Jan. 1,
North Shore. Barbara Sta«iwyck, .Gene Raymond. Dir. Robert Florey;.-
Feb. 16
Red Hot Fires. Lyle Talbot, Mary .Aslor. Dir. D. Robs Lederman. Rel. Feb. 3.
Travelino Saleslady, tha.. One of those Joan Blonclell-Glenda Farrell romps.
Dir. Ray Enrlght. 76 mlns. ' Rel. April 6. Rev. April 3.
While tha Patient Slept. Mystery In a millionaire's mansion. Guy KIbbee,
Aline McMahon. Dir. Ray Enrlght. 66 mlns. Rel. March '9. Rev.
March 6.
Woman In Red. Young wlf« faces scandal to save a man from conviction of
murder.' ' Barbara Stanwyck. Gene Raymond, Oenevlevo 'I'obln. ' Dir.
Rebt. Florey. 68 mlns. Rel. Feb. 16. Rev. March 27.
•tudio: Fox Hllla,
Hollywood. Cat.
Fox
Offlceai 444 Wact 66th Bt.
Nayv York. N V.
Black Sheep. Edmund lA)we, Claire Trevor, Tom Brown. Dir. Allan Dwan.
Rel. June 14.
Baboona. Jungle film made by Martin Johnsons, partly from an airplane. 71
mlns. Rel. .Tan; Rev. Jon. 29.
Baby Take a Bow. The Fox child star comes through again. Shirley Temple^
Bachelor of Arts. From John Ersklne's recent novel. Tom Brown, Henry
Walthall, Anita Louise. Dir. Louis King. 74' mlns. ' Rel. Nov. 23. ReT.
April 17.
Bright Eyea. The story of two little girls. Shirley Temple, Jane Darwell,
James Dunn, Judith Allen. Dir. David Butler. 83 mlns. ReL Dec. 28.
Rev. Dec. 25.
Charlie Chan In Egvpt. Further adventures of the Honolulu Chinaman.
Warner Oland, Mary Brian. Dir. Lewis Seller. Rel. June 21.
Charlie Chan In Paris. The Oriental '"detective mo-ves' into new territory,
Warner Oland. Mary Brian. Dir. Lewis Seller. 70 mlns. ReL Feb. L
Rev. Jan. 29. . ^
County Chairman, The. Will Rogers, Evelyn Venable, Kent Taylor. Dir.
John Blystone. 78 mlns. Rel. Jan. 11. Rev. Jan. 22,
Cowboy Millionaire. George O'Brien western'. Dir. Edw. F. Cllne. ReL
May 10.
Danng Young Man, Tha. James Dunn, Mae Clarke. Dir. Wm. A. Seiter.
Rel. May 24.
- Dqubtina-, Thomas. ' From George Kelly's stage play, 'The Torch Bearers.*
Will R6gers, BllUe Burke, Alison Sklpworth. Dir. David Butler. ReL
June 7.
Elinor Norton Claire Trevor. Hugh Williams. Dir. Hamilton MacFadden.
72 mlns. Rel. Npv. 2. Rev. March 6.
Firct' World War, The. Hitherto unreleased film from the archives of several
governments. Lawrence Stalltngs. editor. 78 mlns. Rel. Nov. 23. Rev.
Nov. 13.
Gambling. From the George Cohan play. Geo. M, Cohan, Wynne Gibson.
Dir. Rowland 'V. Lee. 80 mlns. Rel. Nov. 2. Rev.- Dec. 11.
George White's Scandals. Second edition of the- musical.. Alice Faye. Jos.;
Dunn, Ned Sparks, Geo. White, Lyda Robertl. Dir. Geo. White, 85
mlns. Rel. March 15. Rev. May 1. ' ' ' '
Great Hotel Mystery. Flagg and Quirt as detectives. Dir.
mlns. Rel. March 1. Rev. March 6.
Heaven's Gate. A Shirley Temple story. Joel McCrea, Rosemary Ames.. Dir.
John Robertson. Rel. May 3.
Hell In tha Haavena. Air story. Warner Baxter, Conchita Montenegro. Dir.
John Blystone. 80 mlns, ReL Nov. 9. .
Helidorado. Adventure In a ghost town. Richard Arlen, Madge Evans, Ralph.
Bellamy, Henry Walthall. Dir. Jas. Cruze'. 74 •mlns. Rel. Dec. 21, - Rev.
Jan. 8.
It's a Small World. Spencer Tracy, Wendy Baxrle. Dir. Irving Cummtngs.
Rel. April 26.
Ladles Love Danger. From a story by Ilya Zorn. Mona Barrle, Gilbert
Roland. Dir. H. Bruce Humberstone. Rel. May 3.
Life Begins at 40. Based on the Pitkin book. Will Rogers, Rocbelle Hudson.
Dir. Geo. Marshall. 79 mlns. Rel. March 22. Rev. April 10.
Little Colonel. Shirley ' Temple, Lionel Barrymore. Evelyn 'Venable. Dir.
David Butler.' 80 mlns. Rel: Feb. 15. Rev. March 27.
Lottery Lover. Naval cadets form love syndicate. Pat Faterson, Lew Ayrea,
Dir. Wm. Thlele. 82 mlns. Rel. Jan. 4. Rev. Feb. 20.
Marie Gallante. Done from the novel of the same name. Spencer Tracy,
Kettl GalUan, Helen Morgan.' Dir. Henry King. 88 mlns. Rel. Oct. 26.
Rev. Nov. 27.
Music In tha Air. Gloria Swanson, John Boles. Dir. Joe May. 81 mlns. ReL
Dec, 7.
Mystery Woman. Heroine saves her husband by procuring 'the papers.' Mona
Barrle, Gilbert Roland. Dir. Eugene Fordo. 69 ' mlns. Rel. Jan. 18.
Rev. Jan. 22.
One More Spring. Three down and outers In Central Park. Janet Gaynor,
Warner Baxter. Dir. Henry King. 87 mlns. Rel. Feb. 8. Rev. Feb. 27.
Our Little Girl. From the story 'Heaven's Gate,' by Florence L. Ptaligraf.
With circus angles. Shirley Temple, Rosemary Ames; Joel- McCrea.
Dir. John Robertson. ReL- May 17.
Tan Dollar Raise. 'Edward Everett Horton, Karen Arorley. Ir. Geo. Mar-
shall. Rel. April 6.
Twenty-four Hours a Day. Claire Trevor; Gilbert Roland. Dir. Hamilton. Mao-
Fadden. Rel. Nov. 23.
Under Pressure. Romance with the sand hogs under the river. Edmund
Lowe. 'Victor McLaglen, Rorence Rice. Dir. Roaul Walsh. 70 mlns.
Rel. Feb. Rev. Feb. 6.
Under the Pampaa Moon. Mex, story. Warner Baxter, Kettl Galllgan, Tito
Gulzar. Dir. Jas. Tlnlln. Rel. May 31.
Whan a Man'a a Man. From the Harold Bell Wright story. George O'Brien.
Dir. Edw. P. Cllne. 66 mlns. , Rel. Feb. 16. Rev. Feb. 27.
White Parade, The. Loretta Young, John Rolei«. Dir. Irving Cummlngo. 89
mln,5,' Rel, Nov, 16. Rev, Nov. 13.
GD 1600 Broadway,
"*> New vork.
Chu Chin Chow. Arabian lalts In musical form, Anna May Wong. Frita
Kortncr. Dir. Walter Forde. 95 mlns. Rel. Sept, 16. Rev, Sept, 25.
Evensong. Musical (3ramatl-.jatlon from the Beverley Nichols novel Evelyn
Layc, Fritz ICortner. Carl Esmond, Alice Delysla, Conchita Suncrvla.
Dir. Victor Sayllle ^el. Nov. 10. Rev. Nov. 20,
Evergreen. Musical adaptation. Crom Cochran's stage production. Jessie
Matthews, Sonnlc Hile, Belty Balfour. 'Barry Mackay. Dir. Victor Sa-
ville. Kel. Jan, 2. Rev, Jan. ir..
I on Duke, The. Drama hasdd on Dulcc of VVelllnt'ton at Battle of Waterloo.
GfcorKo Arlls.s, Ellallne 'i'crrlK, Gladys Cooper, A. E. Matthews. Allan
Ayneaworth. Dir. Victor Savlllo. Rel. Jan. Rev. Jan. 15.
J«cl< Ahoy. Gomedv with song and dance. Jack Huibert, Nancy O'Ncil, Al-
fred Drayton. Olr. Walter Forde. Itel, Dec. 3. Rev. Feb. 12.
I ittic Friend. Drama of a child's devotion and Influence. Nora Pllbeara,
Dir. Berthold Vlorlcl. Kel. Oct. 15 IXcv. Oct. 23.
Man of Aran. IrUh story wltli prepondurantly beautiful photography. Dir.
Robert Flaherty. 70 minn. Rel. Oct 15. Rev. Oct, 23.
(CV)nt,lnu';(] on it.ngc 35)
S4
VARIETY
Wednesday, May 8, 1935
p.
I
and says: "If we were to group together
the pictures that have made the most money
for exhibitors, we get the following i:esults:
1. PARAMOUNT, out of SO plchifes, 11 . . or 36.65%
23 pictures, 6
or
26.10%
16 pictures, 4
or
25.00%
30 pictures, 6
or
20.00%
16 pictures, 3
or
18.75%
14 pictures, 2
or
14.30%
15 pictures, 2
or
13.34%
24 pictures, 3
or
12.55%
19 pictures, 1
or
5.26%"
I
Wednesday, May 8^ 1935
Pi C T « R E S
Liberty
CALENDAR OF CURRENT RELEASES
(Continued from page 33)
Man Who Knew Too Much. Realistic underworld drama in the Alps and
"5fr':*cl'r«'i!i'rdkllo?e°'"riSlnrt?J: A^R ll^'^R^^v^Ap'Jri'r
''°'^'viidt''BS-n,^''?™^!5*y*'?.,''' Feuchtwahger novel. Conrad
Oct 9 Hume. Dir. Lothar Mendes. 105 mlris. Rel. Oct. I. Rev.
Unfinlahed Symphony. Musical romance based on Schubert'n llfp Mnpthn
EffBorth. Dir. Willy Forat. 83 mine. Rel Jan? 1 Rev. Jan. 15
Office: 1776 Broadway,
New York, N.-Y.
Theatrical boarding house locale. Murjorle Rambeau,
Florlne McKlnney, Lawrence Gray. Dir. William Nigh. ""eau,
"SP-S^JJlo ^J?* Bi^7°,5 'The Big Mitten.' Leila Hyams, PhllUpE
Holmes. Dir. Fred Newmeyer. 70 mina. Rel. Oct. 2C. Rev. Feb. 12.
Id Homestead, The, Modern version of famous novel. Mary Carlisle. Law-
. rence Gray. Dorothy Lee. Dir. William Nigh. Rel. not set.
??,.™m';iC.°A?ill-'k.\"*?'?y'5^°"„T"^ * ''•'•ed bride. Marian Nixon. Nell
Hamilton. AUesn Prlngle. Dir. Wm. Nigh. 72 mlns. Rel, Dec. 14.
School for Qlrli.^ BefoiTO BChoM drama, Sidney Fox. Paul Kelly. Lois Wil-
son, Anne Shirley. Dir. Wm, Nigh. 73 mlns. Rel. Mar, 22. Rev. Feb. 20.
Sweepetake ^nle. Society crooks frame sweeps winner. Tom Brown. Marlon
Nixon, Wera Engels. Dir. Wm. Nigh. 77 mine. Rel. Feb. Rev. Feb. 27.
V/lthcut^hlldrein. Modern drama of divorce. Marguerite Churchill. Bruce
April if ^ ^ ^""^^ Dir. William Nigh. 81 mlns. Rel.
Maie«tic Ofncei: RKO eidg., Radio city
Ive for Revenge. Thrilling adventures resulting from desire to satisfy
•wife a. craving for luxury. Donald Cook. Irene Hervey, Dir. Burt
Lynwood.' •
Mutiny Ahead. Stark drama! Adventure! Romance! On the high seas.
Hamilton and Kathleen Burke. Dir. Tommy Atkins.
Perfe^ Clue, The. D&vid Manners, Skeets Gallagher, Dorothy Llbalre
Robt. yjgnola. 64 mlns. Dynamic detective mystery thriller.
March 10. Rev. March 20.
Neil
Dir.
Rel.
Mascot
Offices, 1776 Broadway.
New York, N. Y.
Burn 'Eni Up Barnes. 12 chapter auto racing serial released also as a feature
In 74 mlns. Frankle Darro, Jack Mulhall. Dir. Colbert Clark. Rev.
April 3.
Behind the Green LIghta. Factual stoiy from the book of the same name, by
former Police Captain Wlllemse. Norman Foster. Judith Allen Sidney
Blackmer. 68 mlns. Rel. Feb. 22. Rev. April 24.
Id Santa Fe. Story of a dude ranch knick-knack salesman who falls In
love with the ranch owner's daughter. He Is accused of murder but all
difjlcultles are clarified with /itartllng suddenness. Ken Maynard, Eva-
lyn Knapp, H. 13. Warner. Kenneth Thomson, George Hayes. Dir. D.avtd
David Howard. 62 mlns. Rel. Dec. 4. Rev. March 20.
Marines Are Coming, The. As Lieut. 'Wild BUI' Traylor, U.S.M.C., the
screen's Irresistible bad boy, finds himself torn between love for two
women utttll, faclqg disgrace,' he plunges Into a war 'somewhere south
of Mexico' and from then on things rush pell-mell toward a gigantic
climax. William Haines, Esther Ralston, Conrad Nagel, Armlda. Dir.
David Howard. 70 mlns. Rel. Dec. 4. Rev. Feb. 27.
Little Men. Jo of Little Women aii a school mistress. From lioulsa Mav Al-
cott's story. Ralph Morgan, Erin O'Brien-Moore. Trent DurKMn. Dir.
Phil Rosen. 77 mlns. Rel. Dec. 25. Rev. Feb. 20.
Studloi: Culver City
Callt.
|\i|af.t.ft Offices: 1S40 Broadway,
ITlCtro Vork. N. V
After Office Houra. Newspaper story, Constance Bennett, Clark Gable. Stuart
Erwln, Dlr, Robt. Z. Leonard. 73 inlns. Rel. Feb. 22. Rev. March 13.
Babes In Toyland. Child story, with the Victor Herbert music. Laurel and
Hardy. Charlotte Henry. Dir. Gus Meiji. Chaa. Rogers. 77 mlns. Rel.
Nov. 30. Rev. Dtc. 18.
Band Plays On, The. Football slory. Robt. Zoung, Betty Furness. Dir.
Russell Mack. 87 mlns. Rel. Dec. 21. Rev. Dec. 2D.
Blogrnphy of • Bachelor Qlrl. Baned on S. N. Berhrman's successful play,
"Biography." Ann Harding. Robert Montgomery. Dir. E. H. Griffith.
84 mlns. Rel, Jan. 4. Rev. March 6.
Casino Murder Case. Phllo Vance story. Paul Lukas, Alison Skipworth,
Ted Healey. Dir. Ed Marin. 82 mlns. Rel. March 16. Rev. April 17.
David Copperfleld. Dickens story with an almost perfect cast. W. C. Fields,
Lionel Barrymore. Edna May OlUver, Herbert Mundln. Dir. Geo. Cukor.
129 mlns. Rel, Jan. 18. Rev. Jan. 22.
Evelyn Prentice, Dls'xlct attorney's wife saves a girl wrongly accused of
her own crime. Wm. Powell, Myrna Loy. Dir. Wm. IC Howard. 78
mina. Rel, Nov. 8. Rev. Nov. 13.
Forsaking All Others, From the Htage play. Joan Crawford, Clark Gable,
Robt Montgomery. Dir. W. S. Van Dyke, 82 mlns. Rel. Dec. 28.
Rev. Jan. 1.
Qay Bride. The. 'From Francis Coe's 'Repeal.' Carole Lombard. Chester
Morris. Dir. Jack Conway. 82 mlns. Rel. Dec. 28. Rev. Dec. 18.
Naughty Marietta. Victor Herbert's operetta. Jeanette MacDonald, Nelson
Eddie. Dir. W. 3. Van Dyke. 105 mlns. Rel. March 29. Rev. March 27.
Night Is Young, The, Royal love for a commoner theme. Ramon Novarro.
Evelyn Laye. Dir. Dudley utphy. 80 mlns. Rel. Jan, 11. Rev. Jan. IB.
Painted Veil. Based on the novel by Somerset Maugham. Greta Garbo.
Herbert Marshall. Dir. Hi';hard Boleslavsky. 84 mlns. Rel; Nov. 23.
Rev. Dec. 11. ,
Fteekless. Drama from the Llbby Holmah-Smlth Reynolds marriage. Jean
Harlow, Wm. Powell, Franchot Tone, May Robson, Ted Healy. Dir.
Victor Fleming. 95 mlns. Rel. April 10. Rev, April 24.
Sequoia. Friendship between a deer and a puma with a human romance
background. Jean Parker, Russell Hardle. Dir. Chester Franklin. 79
mlns; Rel. Feb. 1. Rev. Feb. 27.
Shadow of Doubt Murder mystery. Ricardo Cortez, Virginia Bruce, Constaiiz
Collier. Dir. Geo. B. Seltz. 71 mina. Rel. Feb. IB. Rev. Feb. 27. i
Society Doctor. Hospital story. Chester Morris, Virginia Bruce. Robt. Tay-
lor. Dir. Geo. B. Seltz. 63 mlns. Rel. Jan. 25, Rev. Feb. B. .!
Times Square Lady. Girl from Iowa bests a crook gang. Robt. Taylor, Vir-
ginia Bruce Dir. Geo. B. .Seltz. 69 mlns. Rcl. March 8. Rev.
March 20.
Vanessa, Her Love Story. Hugh Walpolea' novel. Helen Hayea. Robt.
Montgomery. 78 mins. Rel. March 1. ^Rev. April 17.
West Point of the Air. Training story made at the U. S. A. School for Air-
men. Wallace Beery. Robt. Young, Maureen O'Sullivan. Dir. Rich.
Rosson. 90 mins. Rel. March 22. Rev. April 10.
Wicked Woman. A story of a faithful mother. Mady Christians, Jean Parker,
Chas. BIckford. Dir. Chns. Brabln. 71 mlns. Rel. Dec. 7. Rev,
Dec. 18.
Inning Ticket, The, Story of a sweeps ticket that was lost and found. Leo
Carrillo, Louise Fazenda, Ted Healy, Dir. Chas. F. RIcaner. 64 mine.
Rpl. Fell. S. Rev. Fob. I".
•turtln- M Office: R. K. O Building,
9336 W. Washington Blvd., IVlOnOgranl Rockefeller Center, N.Y.C.
Dawn Rider, The. John Wayne, Marion Barns. Dir. R. N. Bradbury.
Girl o' My Dreams. College romance with track team events. Mary Carlisle,
Crelghton Chaney, Sterling Holloway, Eddie Nugent, GIGl Parrlsh. 65
mins. Dir. Rfty McCarey. Rcl. Nov. 17.
Flirting with Danger. Three buddies play with dynamite and love. Robert
Armstrong, William Cagney, Edgar Kennedy, Marlon Burns. Maria Alba,
Dir. Phil Rosen, 65 mlns. Rel. Doc. 3. Rev. March 6.
rest God Gold. Sidney Blackmer, Martha Sleeper, Gloria Shea. Regis
Toomey, John T. Murray, Edward Maxwell. Expose of the receivership
racket almost wrecking young romance. Rel. April 15.
Healer. The. From novel by Robert Ilerrlck. Dir. Reginald Barker, Ralph
Bellamy, Karen Morley, Mickey itoonoy, Jiiditli Allen, Robert McWade,
J. Farrell MacDonald.
Hoosler Schoolmaster, The. Norman Foster, Claiidette Henry, Otis Harlan.
Louis V. Mong. Dir. Lew L. Collliia. Famou.s classic by TOdward
Egglcston.
King Kelly of U. S. A. Guy Robertson. Irene Ware. I^el. Sept. IB,
Rev. Dec, 18.
Lawless Frontier (Lone Star). Jolin n'ayne, Sheila Terry. Dir. R. N. Brad-
bury. 64 mina. Rel. Nov. 22. Rev. Jan. 22.
Lost In the Stratosphere. Romance of two members of air patrol amid sci-
entific experiments. June Collycr. Willlim Cagney, Eddio Nupent. 61
mlns. Rel. Nov. 15. Rev. March C.
Illlon Dollar Baby. Fond parents try to palm over their Uttl© boy aa another
girl movie nnd to win fame and riches. Arllne .liiOfe. Ttay Walker,
.rimmv Fay, Ooorge K. Stone. Hrl. Deo.
Mont* Carlo Nights. Innocent suspect traps his roan at famous casino and
wins the girl. Mary Brian, John Darrow. 62 mina. Rel. May 20.
Mysterious Mr. Wong. Story of the twelve colna of Confucius. Arllne Judge.
Bela Lugosl, Wallace Ford. 68 mins. Rel. Dec. 22. Rev. March 13.
Mystery Man, The. Chicago reporter, stranded in St. Louis, makes good.
Robert Armstrong, Maxine Doyle. 61 mlns. Ucl. April 25. Rev.
March 27.
'Neath Arizona Skies. (Lone Star). Wayne, Sheila Terry. 52 mins.
Rel. Dec. 22. Rev. March 20.
Paradise Ranch. John Wayne, Marion Burns. Movie-struck family liike.f hus-
bands all to crash Hollywood, with hilarious results. Wallace Ford. 65
mlns. Rel. March 25.
Rainbow Valley. (Lono Star). John Wayne, Lucille Brown.
Reckless Romeos. Comedy adventures of two hard-boiicd cgKS who art
afraid of nothing but each other. Robert Armstrong, William Cagney.
Red Head. Boy and girl work out their social salvation in a lunch wa^on.
Bruce Cabot, Grace Bradeley. Dir. Melville Brown. 77 mlns. Rel
Nov. 1. Rev. Nov. 20.
Sing. Sing Niohts. Three men accused of murdering the same man lell cir-
cumstances which are checked by lie detector, proving two are Innocent
Hardle Albright. Boots Mallory, Jamesoii Thomas, Conway Tearje.
Ferdmand Gottschalk. (Note: Tearle stars). 60 mins. Rel. Dec. Ij
Rev. Jan. 29.
Texas Terror. John Wayne A Lone Star Western. Dir. R. N. Brad-
bury. 45 mlns. Rel. Feb. 1. Rev. April 3.
Trail Beyond, in the. Jolm Wayne, Verna Hillle. 50 mlns. Rel. Oct. 22.
Women Must Dreas., Intricate ways of fashion salon people almost cailsiue
young romance of 'daughter to end In disaster. Minna Gombell, oavin
Gordon, Suzanne Kaarcn, Robert Light and Monogram contest winners.
76^4 mlns. Rel. Jan. 2. Rev. April 17.
Paramount
1501 Broadway,
New York. N. V
Studios: 6651 Maratnon St.,
Hollywood. Calif
All the King's Horses. Zenda type atory with a picture star replacine ,a king
of a mythical kingdom. Carl Brlsson, Mary Ellis. Dir. l-rank I utile.
76 mlns. Rel; Feb. IB. Rev. March 13.
Behold My Wife. Sylvia Sidney as an Indian gin. Sylvia Sidney. Gene t^ay-
mond. Dir. Dave Lelsen. . 79 mlns, Rel. Deo. 7. Rev. Feb. 20.
Caprice Espagnol.- Romifinco of a Spanish dancer. Marlene Dietrich, Caesar
^ Romero, Lionel Atwlll. X)ir; Josef Von Sternberg. Rel. Mar. IB.
Car 99, Based on the exploits of'tlie Michigan at.ate radio police. Fred Mac-
Murray, Sir Guy Standing. Ann Sheridan. Dir. Chas. Battoii; GO mine.
Rel. Mar. 1. Rev. Feb. 27. ■
College Rhythm. Musical type story.- Joe Pcnner, Lanny "os^. Jucit OaUle,
Lyda Roberti. Dir. Norman Taurog. 76 mlns. Rel. Nov. 23. Rev. Nov. .-57.
Devil Is a Wqman, The. Life and loves of a Spanish dancer Marlene Dietrich,
Cesar Romero, Lionel Atwill. Dir. Jos. von Sternberg. Rel. May 3.
Enter Madame. From the stage play df .a temperamental star. Ellssa Landl,
Cary Grant. Dir. Elliott Nugent. 81 mlns. Rel. Jan. 4. Rev. Jan. 15.
Father Brown, Detective. New type of mystery story. Paul Lukas. Gertrude
Michael. Dir. Edw. Sedg>vlck. Rel. Dec.
Four Hours to Kill. What happened In a theatre lobby while detectlveB
taking a murderer to tho. death house waited for a train. B cHard
Barthelmess. Joe Morrison, Helen Mack, Gertrude Michael. Dir. Mitchell
Lelsen. 71 mlns. Rel. April 26. Rev. April 17.
Gilded Lily, The, Modest business girl Is catapulted to fame through a mis-
understood romance with a nobleman. Claudette Colbert, Fred Mac-
Murray. Dir. Wesley Rugglea. 85 mina. Rel. Jan. 25. Rev. Feb. l^.
Glass Key", The. Politico-mystery story by tho author or 'The Thlj> Man.'
Claire Dodd, Rosalind Culll. Dir. Frank Tuttle. Rel; May 31.
Going to Town. Mae West, as a blues singer, crashes society. Mae Wes^,
Paul Cavanaugh, Ivan LebedefT. Tito Coral, Marjorlo Gateson. Dir.
Alex. Hall. Rel. May 17.
Here Is My Heart. Musical. BIng Crosby. Kitty (Carlisle. Dir. Frank Tuttle.
75 mina; Rel. Dec. 28. Rev. Deo. D.
Hold 'Em Yale. From a Damon Runyon story of a girl who loved uniforms.
Patricia Ellis, Cesar Romero. Dir. Sidney Lanfleld. 61 mlns. «ei.
April 12. Rev. May 1.
Home on the Range. Western. Randolph Scott. Jackie Coogan, E\'elyii
BrenL Dir. Jacobsen. 54 mlns. Rel. Dec. 21. Rev. Feb. 12.
It's a Gift. Fields buys an orange grove. W. C. Fields, Baby IdfR-oy, Jean
Roueveral, Dir. Norman McLead. 67 mlns. Rel. Nov. 30. Rev. Jan. 8.
LImehouse Blues. Story of the London Chinatown. Geo. Raft, Jean Parker.
Anna May Wong. Dir. Alex Hall. 63 mlns. Rel. Nov. 9. Rev. Dec. 18.
Lives of a Bengal Lancer. Adventure In an Indian regiment. ^ Gary Cooper,
Cavanagh, Henrietta Grossman. Dir. Ralph Murphy. 68 mine. Kel.
Dec. 14.
Love In Bloom, Country boy and city girl finally make a match. Carnival
sidelights, Joo Morrison. Dixie Leo, Burns and Allen. Dir. Elliott
Nugent. 76 mins. Rel. March 15. Rev. April 24.
McFadden's Flats. Prom the Gus Hill farce. Walter C. Kelly. Andy Clyde,
Jane Darwell. Dir. Ralph Murphy. 6B mlns. Rel. March 22. Rev.
March 13.
Mississippi. Showboat story by Booth Tarkington. Bing Crosby. W. C. Fields.
Joan Bennett, Queenle Smith. Dir. Edw, A, Sutherland. 7B mlns. Rel.
March 8. Rev. April 24.
One Hour Late. Joe Morrison, Helen Twelvetreea, Conrad Nagel. Dir. Ralph
Murphy. Rel. Dec. 14.
People Will Talk. Combination of original stories by Sophie Kerr and Hugh
Herbert. Neighbors almost talk the leads Into a divorce. Charles
Ruggles, Mary Boland, Leila Hyama, Dean Jagger. Dir. Al Santell.
Rey. May 24.
Paris In Spring. Two Parisian would-be suicides who didn't Jump off the
Eiffel Tower. Tulllo Carmlnatl, Mary Ellis, Ida Luplno. Dir. Lewis
Milestone. Rel. May 31.
President Vanishes, The. From current sensational novel of same title.
Arthur Byron, Janet Bcecher, Paul Kelly. Dir. Wm. A. Wellman. 80
mlns. Rcl. Jan. 11. Rev. Dec. 11.
Private Worlds. Romance against the background of a sanatorium. Claudette
Colbert, Chaa. Boyer. Joel McCrea. Dir. Greogory La Cava. 80 ,mlns.
Rel. April 19. Rev. April 3.
Pursuit of Happiness, The, From the stage play about bundling. .loan
Bennett. Francis Lederer. Dir. Alex Hall. 80 mlns. Rel. Nov. 16. Rev.
Nov. 10.
Rocky Mountain Mystery. Western mystery story by Zane Grey. Randolph
Scott^Chlc Sale, Kathleen Burke. Mra. Leslie Carter. Dir. Chae. Barton.
Rel. Feb. 1.
Ruaflles of Red Gap. Harry Leon Wilson's story of a butler won in a bridge
game Chas. Laughton, Mary Boland, Chas. Ruggles. Dir. Leo Mc-
Carey. 90 mins. Rel. Feb. 22. Rev. March 13.
Rumba. Society girl and New York boy meet In Havana. Geo. Raft. Carole
Lombard, Margo. Dir. Marion Gering. 71 mins. Rel. Feb. 8. Rev.
Feb. 27. „ o ,
Stolen Harmony. .Adventures with Ben Bernle'fl band. Geo.' Raft, Ben Ecrnie,
Grace Bradley. Dir. Alfred AVerker. 79 mina. Rel. March 29. Rev.
April 24.
Wings In tho Dark. Air thriller with a rescue by a blinded aviator. Myrna
Loy, Cary Gran Dir. Jaa. Flood. Rel. Feb. 1. Rev. Fob. 5.-
Office: 1270 Sixth Ave.,
New York, N. v.
Chandu on the Magic Island. Myatery-sequel to Return of Cliandu. Belo
Lugosi, Clara Kimball Young, Dean Benton, PhylUa Ludwig. Seven reels.
Return of Chandu, The. Mystery story. Bela- Lugosl, Clara Kimball Young.
Dean Benton, Phyllis Ludwig. Seven-reel feature (CO mlns.) followed
by eight two-reel serial episodes. Rel. Oct. 1. Rev. April 17,
-""^-T.HI. R-K.O. Radio °'"'R«ad"o1i°yTY.C
Anne of Green Gables. The story Involves the adoption, life and development
of Anne, an orphan, at Avonlea on Prince Edward Island. Anne Shirley,
Tom Brown, Helen Westley. O. P. Heggie, Sara Haden. Dir. Geor'gc
Nichols ,Tr. 80 mina. Rel. Nov. 23. Rev. Dec. 2B.
Becky Sharp. The story of a woman who wrecked the lives of all the men who
loved her. Miriam Hopkins, Alan Mowbray, Francc.'j Dee, Sir Ccdric
Hardwick, Nigel Bruce, Alison Skipworth. ir. Reuben Mamoulliin. Rcl.
May 17.
Break of Hearts. Two tcmporamrmtal muslcl:inB discover, after almost wreck-
ing their live.s that love !s most important thing. Katharine Hcpliurn,
Charles oyer, John Beal, Jean Hersholt. Dir. Philip Moeller. Rcl.
May 31,
Bv Your Leave. An American couple just entering Into middle life take a
short vacation away from each other, only to return secretly, relieved
that It la all over Frank Morgan, Genevieve Tobin, Neil Hamilton,
Marian Nixon, Glenn Anders, Gene Lockhart. Dir. Lloyd Corrlgan. 82
mlns, Rel. Nov. 9. Rev. Jan. 1.
Caotain Hurricane. A story of Cape Cod and its people. James Barton. Helen
Westley, Helen Mack. Dir. John Robertson. Rel. Mar. 1.
Chasinc! Yesterday. A kindly professor befriends a lonely orphan and then
finds happiness which ho had been searching for all his life. Anne
Shirley O. P. Heggie, Helen Westley, Elizabeth Patterson, John Qualen,
Trent Durkin. Etlenne Glrardot, Doris Lloyd, Hilda Vaughn. Dir. fJeorge
Nichol.", .Tr. Rpl. April 12.
(Conllnijed on pagf
Principal
Studio Placements
Hollywood, May 7.
Nick Grinde directing, 'AnythiTi
Oiicc' Ma.scot. ^
,Tano Lang, atan Laurel, Oliver
Hardy; .In.mcs Horno directing,
'Bonnie Scotland,' Roach.
Marc Lawrence, l^'rcd Parker,
Jack Daly, 'After the Dance,' Col.
Charles Trowbridge, Joseph Irv-
ing, William Taniicn, Jack Hutchin-
son, Jean Chatburn, Jack Carnivals,
Mary , Jo Matthews. Hal Le Seur,
Granville Bates, T. Harrington,
Pauline Brooks; George Heltz dl-
rectin.T, 'Alibi Joo,' Metro.
Kay English, Linda Parker,
'Broadway Melody ot 193."), Metro.
Ian' Wolfe, 'Mad Love,' Metro.
Marx Brothers; Sam Wood direct-
ing:, 'A Night at. the Opera,' Metro.
Hovlif Karlolf, Marian Marsh; Roy
William Nelll dluectlng; Henry
Meyers, Arthur Struwn, screen play,
'The Black Room Mystery,' Col.
Jerry Horwin writing original for
Marlene Dietrich, Par.
John HalUday; Waldemar Young,
Vincent Lawrence, scripting 'Peter
Ibljotson,' .Par.
W. C. Fields, ICathleen Howar
'Everything Happens Once,' Par.
Richard Schayer, adapting 'May-
time,' Metro.
Allen Jenkins, Frank McHugli;
Lloyd Bacon directing, 'The Irish i
Us,' WB.
Ecrton Churchill,
'Round the Bend," Fox.
Spencer Chirters, George eeker,
Harry Holmari, 'Gentle Grlfter,' Fox.
Lorin Raker, Billy (illbert, Dor-
othy Kent, Gene Austin, untitled
short. Radio.
David Sharpe, Gertrude Mes-
slngor; Han-y Fraser directing,
'Social Error,' Betke.
Elmer Clifton directing 'Rip
Roaring Riley," Burr,
Frankle Darro, Roy Mason; For-
rest Sheldon adapting, 'Born to
Fight,' Conn.
Hedda Hopper, 'Shanghai,' Wan-
ger, ■
Philip Dunne, screen .'play, 'Last
of the M6hi6iins,' Reliance. '
Frank Grlffln, gragglng untitled
story for W. C, Fields, Par.
C, Henry Gordon, 'Big Broadcast
of 1935,' Par.
Samuel Hinds, Laura Treadwell*
Florence Roberts, 'Acpent on Youth,'
Par.
Philip Cooper, 'Farmer Takes &
Wife,' Pox.
Mlkl Morlta, Harry Bradley,
George, Chandler, 'Front Pag»
Woman,' WB.
Jo Swerllng. screen play,
dori Goes Wild,' Col.
Sidney Buckman, adaptation, '
Married Her Boas,' Col.
Nat Dorfman scripting 'Atlantio
Adventuress,' Col.
J. Grlfnth Jay, Arthur Strawn
adapting 'Lady of New York,' Col.
Robert Young, Betty Furness, Nat
Pendleton; George Seltz directing,
'Calm Yourself,' Metro.
Robert Wlldhack, 'Broadway Mel-
ody of 1936,' Metro.
Francis McDonald, 'Anyliliin
Once,' Mascot.
June Clayworth, Jimmy Burtls,
Douglas Montgomerj', 'Lady Tubba,'
Torben Meyer, 'Fronr t»ase
Woman,' WB; 'Black Room Sly«-
tery,' Col.
- Hugh O'Connell, Dorothy Pajje,
Ricardo Cortez, 'Sing Me a Love
Song,' U.
Anne Grey, 'Bonnie Scot!
Roach,
Colin Cllvc, 'Mad Love,' Metro.
Mary Brian, Gertrude Hollfman,
Grady .Sutton, Walter Brennon, Lew
Kelly, 'Everything Happens Once,*
Par.
Ben Turpln, 'The Good Old Days.'
WB.
Jame-s
Fox.
Ralph Block adapting 'The Melody
Lingers On,' Reliance.
Georgo Ercakston, Donald Meelc,
Edward Ellis, Allen Vincent, 'Re-
turn of Peter Grimm,' Radio.
Sidney Toler, 'Orchids To You,'
Fox.
Maurice Murphy, 'Curly Top,'
Fox.
Walter Klngsford, Hedda Hopper,
Arnold Korft, Josephine Whlttell,
Willie Fund, James Lee, Esther
Dale, 'Shdnghal,' Wangcr.
Joseph Fields adapting 'Shooting
Star,' Radio.
Arthur Ripley writing Cdgur
Kennedy two reelers. Radio.
Eos.s Alexander, Joan Blondell,
Glenda Farrell; Ray Enrlght direct-
ing, 'We're in tho Money,' WE.
Jack Cox, 'AnnupollB FarcwelL'
Par.
Dickie, Moore, 'Pctttr IbbetHon,'
Par,
Henry MyorH sci-lptlng Grace
Moore picture. Col.
Montague Shaw, 'Di ond Jim
Brady,' U.
AUnc McMahon, Fos-
ter,' WB.
Roger Whately. .scrof;n play,
Gaucho,' Radio.
Joseph Cl.illeia; Willi.tm Wellman
directing, 'I Am .loatniin,' Metro.
Tim McCoy, Nora Lane, Hooper
Atchloy; li'ord Bcebe directing,
'Man from Guntown,' Puritan,
Norman Foster, Evalyn Knapp,
Krin Lindfn, Kdwarrt Piel, Max
(Conlinufd on page 39)
Burke, 'Gentle Grlfter.'
36 VARIETY VcdnesJay, May 8, 1995
Wednesday, . May. 8, 193S
VARIETY
ST
tit
VARIETY
for the
BOX-OFFICE!
The Lions of M-G-M in Convention this week at Detroit and Kansas
City are getting the juicy details of the greatest product of Leo's history!
MR. EXHIBITOR! DON'T ACCEPT RUMP! GET LEO'S FILET MIGNONi
Wednesday, May 8, 1933
PICT
E S
VARIETY
S9
CALENDAR OF CURRENT RELEASES
(Continued from page 35)
p«a of Fr«nder«. A poor Flemish boy who befriends a shepherd doe la alven
» Chang, to develop hi; talonU and become a famous artist FrfLifu
Rei^M^ichM: ''''^•'tn'"'^' Dir." Edward froman'
■nohanted April. Vniw tht enchantment of Italian sunshine, and a romentlc
S^'n? SSi^k Mor«„°'"S--fi° English wome^ ^n
Hvdlng, Frank Morgan, Katharine Alexander, Reginald Owen Jana
Baxter. Dir. Harry Beaumont 66 mins. Rel. Jan. 25 Rev. M^rch 13
Fauntain, The. From the Ctias. Morgan novel Ann Haniinff Rrian Ah.>rn
Paul Lukas. Dir. John Cromwefl. 85 mins. Rel; Aug.' 31. rIv? S^Tt'.
Qloolette. A society beauty who loses all her money and becomes a hostess
k"r^s«.*='S^;. ""ATtr- ^^-'^^ Roi"?
rand Old Girl, aiorlfylng the American school teacher. May Robson Mary
Jan. 18. 71H mine. Rel. Jan. 18. Rev. March 6.
Informer, The. A atory of the Irish revolution. Victor McLanlen Preston
Erj«?d" ^^riiara!/*" ""^ ' «"i^t"Gr^/hre':
Kentucky Kernel*. A pair of out-of-work vaudevilllans adopt a small boy
Z^l S S-'JJk** *if..*'l'S *° * K«n'"<=''y cs'ato which Is Involved
in a feud with a neighboring esUte. Bert Wheeler, Robert Woolsey,
Mary Carlisle. Spanky McFarland, Noah Beery. Din George Stevens
7B mins. Rel. Nov. 2. Rev, Jan. 8.
Laddie. The younger sister in the Stanton family helps her brother Laddie,
win the Princess. John Beal, Gloria Stuart, Virginia Weldler, Char-
lotte Henry, Rel. April 6.
Lightning Strlkee Twice. A f t-movlng farce which concerus luelf with an
amusing tangle of identities that result from two young men bringing
a fan dancer home by mistake. Ben Lyon, Thelma Todd, Pert Kelton,
Laura Hope Crewa. Skeets" Gallagher, Chick Chandler, Walter Catlett
Dir. Ben Holmes. 64 mins. Rel. Dec, 7. Rev. May 1,
Little Minltter, The. The romance of a young Scotch minister and a gypsy
gin, who really Is the ward of a nobleman of the district. Katharine
Hepburn, John Beal, Alan Hale. Dir. Richard Wallace. Rel. Dec. 28
Rev. Jan. 1.
Murder on a Honeymoon. The further adventuies of the old maid amateur
detective, school teacher. Miss Hlldegard Withers, • and Inspector of
Police O.'car Piper. This time the murder takes place on an airplane.
Edna May Oliver, James Gleason, Lola Lane, Dorothy Llbalre. Dir.
Lloyd Corrlgan. 73 mins. Rel. Feb. 22. Rev. March' 6.
People's Enemy, The. A convict breaks Jail In order to seek revent'o on his
lawyer, whom he thinks has double-crossed, only to learn the truth Just
before he Is killed. Preston Foster, Llla Lee, Mclvyn Douglas, Shirley
Grey. Roscoe Ates, William Collier, Jr., Sybil Elaine, Herbert RawIIn-
son. Dir. Crane Wilbur. 66 mins. Rel. March 16. Rev. May 1.
Red Morning. Adventure in a primitive section of Papua, New Guinea. Steffi
Duna, Regis Toomey, Raymond Hatton. Dir. Wallace Pox. 66 mins
Rel. Dec. ]4.
Roberta. Adaptation of the stage musical. Irene Dunne, Fred Astoire, Ginger
Rogers. Dir. Wm. A. Selter. 106 mins. Rel. March 8. Rev. March 13
Romance in Manhattan. A young Czecho-Slovaklan enters the United States
(his 'promised land') Illegally and finds happiness and the chance for
a successful future. Francis Lederer, Ginger Rogers, Arthur Hohl
Jimmy Buttler, J. Farrell MacDonald. Dir. Stephen Roberts. 77 mins
Rel. .Ian. 11. Rev. Jan. 22.
liver Streak, The. A fast-action melodrama in which the famous stream-
lined train of the. Burlington Railroad plays the star part. Sally Blane,
Charles Starrett, Hardie Albright, William Farnum. Dir. Thomas At
kins. 72 mine. Rel. Dec. 21. Rev. Jau. 22.
<t«r of Midnight. William Powell solves the mystery of the disappearance of
Alice Markham and vainly tries to escape the matrimonial intentions of
Ginger Rogers. William Powell, Ginger Rogers, Paul Kelly, Gene Lock'
hart, ' Ralph Morgan, Leslie Fenton. Directed by Stephen Roberts.
90 mins. Rel. April 19. Rev. April 17.
Strangers All. May Robson, the champion of her own brood of four children,
saves them from her indulgence, from themselves and from the fury
of the law. Blay Robson, Preston Foster, Florlne McKinney, William
Backwell. ReL May 10.
IMage Talt. This story presents a cross-section of average community life,
in a typioal small village in Utah. Randolph Scott, Kay Johnson, Arthur
Hoyt, Robert Barrat, Janet Beecher, Dorothy Burgess. Dir. John
Cromwell. Rel. April 26.
Wadnstday's Child. The effect of divorce upon children. Edward Arnold,
Karen Moriey, Franklle- Thomas. Dir. John Robertson. 68 mins. Rel.
Oct 26. Rev. Dec 18.
West of the Pecos. The locale Is the Pecos county In New Mexico. A young
girl, rllsgulsed as a boy, regenerates an outlaw and wins happiness.
Richard Dlx, Martha Sleeper, Samuel Hinds, Fred Kohler. Dir. Phil
Rosen. 66 mins. Rel. .Ian. 4. Rev. Jan, 1.
United AHisU '"^trv^iXX'y.
Sail of the Wild. From the famous Jack London story. Clark Gable, Loretta
Toung, Jack Oakie, Dir. William Wellman. Rel. May 6.
Cardinal Richelieu. George Arllss, Maureen O'SuUlvan, Edward Arnold,
Francis Lister. Dir. Rowland V. Leo. 82 mins. Rel. April 28. Rev.
April 24.
Olive of India. The story of Cllve, who founded a new British dominion —
India. Ronald Colman, Iioretta Young, Francis Lister. Dir. Richard
Boleslawskl. 82 mins. Rel. Jan. 26. Rev. Jan. 22.
Follei Bergere. From the stage farce, 'The Red Cat.' Maurice Chevalier, Ann
Sothern, Merle Oberon. Dir. Roy Del Ruth. 88 mins. Bel. Mar. 8. Rev.
Feb. 27.
Kid Millions. Musical spectacle in the U. S. and Egypt Eddie Cantor, Ethel
Merman. Dir. Roy Del Ruth. 90 mins. Rel. Dec. 28. Rev. Nov. 18.
Let MIserables. An adaptation from the famous Victor Hugo classic. Frederic
Morch, Charles Laughton, Sir Cedric Hardwlcke. Dir. Richard Boles-
lawskl. 109 mins. Rel. April 21. Rev. April 24.
Mighty Barnum, The. Fictional story of P. T. Barnum. Wallace Beery,
Adolphe Menjou, Virginia Bruce. Dir. Walter Lang. 87 mins. Rel.
Dec. 25. Rev. Dec. 25.
Runaway Queen. A merry maelstrom of revolution and romance. Anne
Ncagle and Fernand Graavey. Dir. Herbert Wilcox. Rel Dec. 21.
•carlet Pimpernel, The. From a novel by the Baroness Orczy. Romantic
drama, but modem handling. Leslie Howard, Merle Oberon. Dir. Alex.
Korda. 86 mins. Rel. Feb. 16. Rev. Feb. 12.
Transatlantic Merry-Qo-Round. Mystery rides the waves. Music In one
room, murder Iti the next. A gambler, an heiress, a comedian and a
detective accused of a crime that rocked the whole ocean. Jack Benny,
Gene Raymond, Nancy Carroll. Sidney Blaokmer. Dir. Benjamin Stoloir.
88 mins. Rel. Nov. 2. Rev. Nov. 6.
Wedding Night, The. Gary Cooper as the sophisticated lover and Anna Sten
as a modern American girl in n romantic drama. Gary Cooper, Anna
Sten, Helen Vinson, Ralph Bellamy and Siegfried Rumann. Dir. King
Vldor. 90 mins. Rel. March 8. Rev. March 20.
Ws Live Again. A vivid new version of Tolstoy's immortal ';Resurrectlon."
Anna Sten, Frederic March. Jane Baxter, C. Aubrey Smith. Dir. Rouben
Mamoullan. 86 mins. Rel. Nov. 16. Rev. Nov. 6.
•tud... unlver... Clty.^ UnivefSal " ""^^tw virk.'N. Y*.
■ride of Frankenstein. Drama. Karloff, Valerie Hobson. Dir. .Tames Whale.
Rel. April 22.
Cheating Cheaters. From Max Marcln's stage play. Fay Wray. Cesar Romero,
Minna Gombell. Dir. Rich. Thorpe. 67 mins. Rel. Nov, ». Rev.
Dec. 11.
Crimson Trail, The. Buck Jones western. Dir. Al Roboch. 68 mins. Rel.
Fob. H. Rev. March 20,
Frisco Nl hte. Comedy-drama. Lyle Talbot, Valeria Hobson. Dir. Murray
Roth.
Cood Fairy, The. From Ferenc Molnar's stage play. Margaret SuHajan,
Herbert Marshall, lYank Morgan. Dir. Wm. Wyler. 98 mins. Rel. Feb.
18. Rev. Feb. 6.
Human Side, The. Drama. Adolphe Menjou, Doris Kenyon. Dir. Eddie. Bua-
zell. 60 mins. Rel. Aug. 27. Rev. Sept. 18.
It Happened in N. Y. Comedy-drama. Lyle Talbot, Gertrude Michael, Heather
Arigel. Dir. Alan Crosland. 66 mins. Rel. March 18. Rev. Apt 11 10.
I'/e Been Around. Comedy drama. Chester Morris, Rochelle Hudson. Isabelle
Jewell. Dir. Phil Cahn. 63 mine. Rel. Dec. 31. Rev. April 17.
Itatlon of Lite. Drama. Claudette Colbert, Warren William. Dir. John
Stohl. lie mills KpI. Oct. 29. Rev. Nov. 27.
Man Who Reclaimed His Head, The. From .Tean Bart's Btace play of French
life. Claude Rains, Joan U iinott. Lionel Alwlll. Dir. T'..Uv. l.n(i\.\g.
rtfl. Dec. 24. Rov. Dpo C(.
Mr. Dynamite. Comedy-drama. Edmund Lowe, Jean Dixon. Dir. AJan Cros-
land. Rel. April 22.
Mystery of Edwin Drood, The. From the Dickens story. Claude - Raines,
Douglas' Montgomery, Heather Angel. Dir. Stuart Walker. 86 mlna.
Rel. Feb. 4. Rev. March 27.
Night Lifo of the Qod*. From Thome Smith's fantastic tale. Alan Mowbray,
Florins McKinney. Dir. Lowell Sherman 74 mins. Rel. Mar. 4. Rev.
Feb. 27.
Notorious Qentleman, A. Mystery-murder, Charles Blckford, Helen Vinson.
Dir. Ed. Laemmle. 76 mins. Rel, Jan. 21. Rev. Feb. 20.
Princess O'Hara. Damon Riinyon comedy. Chester Morris, Jean Parker. Dir.
David Burton. 79 mins. Rel. April 1. Rev. April 17.
Rendesvous at Midnight. Murder-mystery. Ralph Bellamy, Valerie Hobson,
Dir. Christy Cabanne. 60 mins. Rel. Feb. 11. Rey. April 24.
Rocky Rhodes. Western. Buck Jones. Dir. Al Raboch. 60 mins. Rel, Sept
24. Rev: Jan. 1.
Seoret of the Chateau. Mystery story. Claire Dbdd, Clark Williams. Dir.
Rich, Thorpe, 68 mine, ReL Dec. 3. Rev. Feb. 6.
Stone of Silver Creek. Buck Jones western. Dir. Nick Grinde. 60 mine. Rel.
April 16. Rev. April 10.
Strange Wives. Comedy drama. Roger Pryor, June Ciayworth. Dir. Rich.
Thorpe. 75 mins. Rel. Dec. 10. Rev. Feb. 5.
Straight from the Heart. Politics and a baby. Baby Jane, Mary Astor, Roger
Pryor. Dlr, Kurt Neumann, 70 mins. Rel. Jan. 14. Rev. March 27.
Transient Lady. Politics, romance and mystery. Henry Hull. Gene Raymond.
Fr<iiicb8 Drake. Dir. Ed Buzzell. Rel. March 4.
Were-Wolf. Drama. Henry Hull, Warner Oland. Valeria Hobson. Dir. Staurt
Walker. Rel. May 6. •
When a Man Sees Red. Buck Jones western. Dir. Alan Jones. 60 mins. Rel.
Nov. 12, Rev. Jan. 22.
Warner Brother. °'"""^',:i'vrt.??. v
studios. Burbank. wi,j.r«»-r nrui^ni^ra ^. « . ... ^
Calll. «r«cr aruiiicr* riiew York. N. V
Bordertown. Life of an ambitious and magnetic foreign youth In his battle
to fit himself into American conditions. Paul Muni, Bette D.ivis. ..Dir.
Archie Mayo. 90 mins. Rel. Jan. 5. Rev. Jan. 29.
Case of the Curious Bride. Warren William, Phillip Reed. Margaret Lindsay.
Dir. Michael Curtlz. Rel. Mar. 30.
Oevll Dags of the Air. Rollicking comedy drama romance of the aviation corps
of the U. S. Marines. James Cagney, Pat O'Brien. Dir. Lloyd Bacon.
86 mins. Rel. Feb. 9. Rev. Feb, 12,
Firebird. Murder mystery In Austria. Verreo Teasdale, Ricardo Cortez. Dir.
Wm, Dleterlo. 76 mins. Rel. Nov. 3. Rev. Nov. 20.
Florentine Dagger, The. The Borgias In a modern day. Donald Woods, Mar-
garet Lindsay. Dir, Robt. Florey. 69 mins. Rel. March 30. Rev. May 1.
King of the RItr. Wm. Oargan. Patricia Ellis. Dir. Wm. H. McGann. Rel.
. Mar. 23.
I Am a Thief. Mystery and murder in a diamond theft Mary Astor, Ricardo
Cortez. Dlr, Robert Florey. Rel. Nov, 24, Rev. Jan. 8.
Night at the Ritz. A Wm. Gargan, Patricia Ellis. Dir. Wm, H. McGann.
Rel. March 23.
Right to Live, The. Romance In which two brothers love tho same woman
and one ends his life so that his. wife, can And happiness with the other.
Josephlre Hutchinson, George Brent, Colin Clivel 68 mins. Dir. Wm.
Keighley. Rel. Jan. 26. Rev. Feb. 20.
Secret Bride, The. Thrilling drama of political intrigue which results In two
baffling murders and a suicide. Barbara Stanwyck, Warren William.
Dir. Wm. Dleterle. 64 mins. Rel. Dec. 22. Rev. Feb. 5.
Sweet Adeline. From the stage operetta. Irene Dunne. Dir. Merwyn LeRoy.
87 mins. Rel. Dec. 29. Rev. Jan. 8.
Sweet Music. Back-stage story. Rudy Vailee, Ann Dvorak. Dir. Alfred E.
Green. 90 mins. Rel. Feb. 23. Rev. Feb. 27.
White Cockatoo, The. Detective yarn, .tean Mulr. Ricardo Cortez. Dir. Alan
CrosUnd. 72 mins. Rel, Jan.. 19. Rev. Jan. 15.
While the Patient Slept. Aline MacMahon. Guv KIbbee. Dir. Ray Enrlght.
Rel. Mar. 9.
Mitcellaneolu Release*
Battle, The. (Garganoft). French-made story of a Jap naval o cer who
sacrifices his wife for his country. Charles Boyer, Merle Oberon. Dir.
Nicholas Farkas. 86 mins. Rel, Nov. 20. Rev. Nov. 27.
Cross Streets anvlnoible). Story of a down and out surgeon who performs a
skilled operation. Frank Craven. Sally Blane. Dir. Wm. Nigh. Rev.
July 10.
Dealer* In Death (Topical Film). Arraignment of munition makers. Mostly
news clips. 68 mins. Rev. Dec. 18.
Fighting Trooper, The. Canadian police story. Kermit Maynard. Barbara
wortli. Dir. Ray Taylor. C3 mins. Rev. Jan. 8.
Frontier Daya. (Spectrum). Bill Cody western. Dir. Bob Hill. 61 ins. Rev.
May 1.
Hot Tiki (Markoy). Samoan nature story. 73 mins. Rev. Feb. E.
High Sehool Qtrl (Foy). Sex Instruction propaganda, Helen McKellar, Mah-
lon Hamilton. Dir. Crane Wilbur. 55. mins. Rev. March 20.
Hollywood Mystery (Regal). Story of a temperamental director and a racke-
teer. June Clyde, Frank Albertson. Dir. Breezy Eason. 63 mins. Rev.
Jan. 22.
Inside Information. (Stage and Screen.) Detective reporter and a dog. Rex
Lease Marlon Schilling. Dir. Robt E. Hill, 88 mine. Rev. Jan. 8.
Northern Frontier (Ambassador). New-angle of an old Curwood story. Kermit
Maynard, Eleanor Hunt Dir. Sam Newfleld. 66 iDlns. Rev. Feb. 27.
On* in a Million (Invincible). Shop girl gets in and out of a Jam. Dorothy
Wilson, Chaa. Starrett. Dir. Frank Strayer. 70 mins. Rev. March 27.
Ticket to Crime (Beacon). Comedy detective story. Ralph Graves. Lois
Wilson. Dir. Lewis D. Collins. 68 mins. Rev. Deo. 26.
War la • Racket (Eureka). Paste up of newsrccl clips' with some new mate-
rial. Rev. Dec. 11.
Studio Placements
Foreign Language Film*
College comedy with music. Dlr,
Comedy of a playful king. Weiss
Rel. March 1.
(Note: Because of the slow movement of foreign Olms. this list covers one
year of releases.)
(Moat tt theso avallablo with Bngllah ttties.)
Absl mit der Mundharmonlka (Ger) (Ufa), Comedy of young love. Dir.
Erich Waschneck, 60 mins. Rel. Sept 1.
Aqua enel Suelo, el (Sp) (Col). Evil of gossip. Dir. Euseblo Ardavln. 80
mine. Rel. Feb. 1.
Annemarle, Braut der Kompanle (Ger). Military farce. Lucie Engllsch. Dir.
Carl Boese. 70 mins. Rel. Dec. 1.
Asejure A 8u Mujer (Sp.) (Fox). Domestic comedy. Conchltsi Montenegro.
Dir. l«wls Seller. 80 mins. Rel. March 1.
Aechenmlttwoch (German). Romantic drama. Dir. Johannes Meyer. 70
mins. Rel. March 1.
As UJ Rokon (Hung.). An American orphan among Magyar nobility. Dir.
Bela Goe,\. 60 mins. Rel. March 1.
Bel Der Blonden Katherin (Ger) (Bavaria)
Franz Seltz 80 mlus. Rel. Dec. 1.
Belden Seehunde, Die (German) (General)
Ferdl. Dir. Fred Sauer. 80 mins.
Buxavlrag (Hung) (Danubla). Operetta with romance. Dir. Steven Szekely.
80 mins. Rel. Jan. 1.
Buenaventura, La (Bp) (WB). Musical with Victor Herbert score. Enrico
Caruso, Jr. Dir. William McGann. 80 mins. Rel. Sept IE.
Cantante de Napoles, El (Sp) (WB). Musical romance. Enrico Caruso, Jr.,
Mona Marls. Dir. Howard Bretherton. 60 mins. Rel. Feb. 16.
Cette VIelle Canrallle (Fr) (Klnematrade). Social drama, Harry Baur. Dir.
Anatole Lltvak. 80 mins. Rel. Jan. I.
Chapayev (Russ) (Amkino). Historical drama. Dir. Sergei and Georgi Vos-
sllyev. 70 mins. Rel. Jan. 1, Rev. Jan, 29.
Chasseur de Chez Maxim, Le (Fr) (Par). uslcal comedy. Suzy Vernon.
Dlr, Chaa. Anton. 70 mins. Rel. Feb, 1.
Chucho El Roto (Sp) (Clnexport), Romantic tragedy. Dir. Gabriel Sorca. 60
mine. Rel. Dec, 1.
Cludad de Carton, La (6p) (Fox), Drama of marital relations. Antonio Mo-
reno, CaUllna Barcena. Dir. Louis King. 70 mins. Rel. Feb. IB.
Cognaste (Fr.) (Par). A bookkeeper With ambitions gets his chance. Trarael.
Dir. Louis Mercanton, 80 mins. Rel. April 1.
Corazon Bandolero (Spanish). Action drama laid during Maximilian's reign.
Dir. Raphael Sevilla. 60 mins. Rel. March 1.
Corazones en Derrota (Spanish). Tragic drama made In Mexico. Dir. Ruben
C. Novarro. ,70 mins. Rel. Oct 1.
Crise Eat Finle, La (Fr.) (European). Backstage musical. Albert Prejean.
Dir. Robert Slodmak. 80 mins, Rel. March 1. Rev. March 20.
Crux Diablo (Sp.) (Col). Mexican Robin Hood yarn. Dir. Fernando de
Fuentes, 80 mins. Rel. April 1.
Cussta Abajo (Sp) (Far). Romantic drama. Carlos Gardel, Mona Marls.
Dir. Louis Gasnler. 75 mins, Rel. Aug. 15.
Czsr Wants to Sleep, Tho (Russ) (Amkino). Satire on rourt llff. or r.mil 1.
Dir. Alexander Felnzlmmer. 70 mins. P.cl. Dec. 1.
fContlnufid on psirf 42)
(Continued from page 35)
Wagner, Robert Frazer, Lynton
Brent, Matt McHugh, Purnell Pratt,
Sid Saylor. Ruasell Hicks, Irene
Franklin, Jason Robarda, George
Hays, Herbert Heywood, Stanley
Blystone, 'Anything Once,' Ma.scot,
Charles Farrell, Charlotte Henry;
Reginald Barker directing, 'For-
bidden Heaven,' Republic.
Al Green, directing untitled oper
story. Fox.
Frederick Vogelding, John Bleiter,
Henry Kolker, 'The Black Room
Mystery,' Col.
Margot Grahamc, 'Three Muske-
teers,' Madio.
liuddy Kogtrs, George Bar bier;
Edwara Luawlg directing; Uon
Hartman, Lou Gensler, big Herzig
adapting 'Old Man Rhythm, 'Radio.
tiiavko Vorkapltch,. special eftectu,
'Mr. Grant,' Radio.
Walter Uyron, 'Not On Your Hie,'
WB.
Lumsden Hare. 'Lady Tubbs,' U,
Tom Brown, Richard Cromwell,
Benny Baker, Dftuglas Blackley,
'Annapolis Farewell,' Jfar.
Anthoriy Coldeway adapting 'Ivory
Handled Gun,' U.
Alec Craig, 'Dressmaker,' Fox.
Win Rogers; Octavus Roy Cohen,
scripting 'Shoestring Charlie,' I'ox,
Kay li'rancls; Casey Robinson
adapting 'Stella Parrlsh,' WB.
\Varren William; Tom Reed
scripting, untitled comedy, WB.
Pauline Lord, 'So ited the Rose,'
Par.
Joe Crehan, 'Page Miss Glory,'
Joe King, 'We're In the Money,"
WB,
Gordon "Wescott, Arthur Treacher,
•Back to Broadway,' WB.
Harry Seymour, Gordon Elliott,
Mary Treen, Chester Oann, Ro-
jnanco of the Rockies,' WB short.
Horry Friedman, Lindsley Par-
sons, adaptation, 'Westward Ho,'
Republic.
Herbert Evans, Egon Brecher,
'Black Room Mystery,' Col.
Judith Allen, 'Street of Shadows,'
Majestic.
Frank Conroy, "Last Days of
Pompeii,' Radio,
Gunthir Von Pritsch, technical
advisor, 'San Francisco,' Metro,
Joe E. Brown, Ann Dvorak, Pa-
tricia Ellis, Joe Cawthorn, Henry
O'Neill; Busby Ber keley directing,
•Broadway Joe,' WB,
Gladys Swarthout 'Carmen,' Par.
James Ellison, 'Hop Along Cas-
sldy,' Prudential.
Marta Eggerth, 'Sing To Me of
Love,' U. •
Ralph Spence, adapting 'Here
Comes the Band,' Metro.
Herbert Mundin, Hal Le Seuer,
'Mutiny On the Bounty,' Metro.
J.. Farrell MacDonald, 'We're In
the Money,' WB.
Warren Burke, •Shang:hai,' Wan-
ger,
William Janney, •Bonnie Scot*
land,' Roach.
Eddie Quillen, Dave Thursby,
Vernon Downey, Dick Hunter, Pat
Flaherty, Charles Irwin, Ivan Simp-
son, 'Mutiny On the Bounty,' Metro.
Henry Lehrman, Arthur Kober,
adapting 'Calm Yourself,' Metro.
Leon Gordon, screen play, 'Bishop
Misbehaves,' Metro,
'Erie Kenton directing: Biuce
Manning, adaptation, 'The Grand
Exit,' Col.
F. Hugh Herbert, Lillie Hayward
scripting •Living Up To Lizzie,' WB.
William Frawley, Roscoe Karrs;
Grover Jones, Frank Butler, Rich-
ard Conneli, adaptation, •The Milky
Way,' Par.
Sylvia Sidney, Fred McMurray;
Ray Harris adapting, •Let's Got
Married,' Par.
Lloyd Hughes, Monte Blue, 'So-
cial Error,* Berke,
Greta Meyers, 'Return of Peter
Grimm,' Radio.
Gloria Shea, •Last Days of Pom-
pell,' Radio.
Ferdinand Munier, 'China Soas,'
Metro.
Walter Long, "Lady Tubbs,' U.
Huntley Gordon, 'First Pafje
Woman,' WB.
Minerva Urecal, 'Bonnie Scotland,'
Roach,
Ronald Graham, Gene Lockhart,
'Old Man Rhythm,' Radio
Robert Emmett Kenne, 'Mad
Love,' Metro.
Charles Fallon, 'The Dressmaker,'
Fox.
William .Setter directing untitled
Shirley Temple pic. Fox.
John Moriey, Richard Brodus, Sir
Guy Standing, 'Annapolis Farewell,'
Par.
Henry Lehrman adapting 'Keep
Calm,' Metro.
Carl Harbaugh directing; Hal
Laws, Jack Jcvnc, .Stanley Rau,
screen play, Todd - Kelly short.
Roach.
Mary Gordon, 'Bonnie Scotland,'
Roach.
Ted Lewis, Harry Stockwell, 'Hera
Comes the Band,' Metro .
Marguerite Roberts, dialog, 'Men
Without Names,' Par.
Ida J..uplno, Gall Patrick, '.Smart
Girl," Wangcr,
Edna ae as 'Ma Pettingill'
Hollywood, May 7.
Hai'vey Gales Is back at Metro,
.after a Fox swing, tj script 'Ma
T'ottinplir fi-nni the Harry Loon
Wilson coll'-t'lion oC .short stories.
Sludiri ]y. r(iii.i;|(iori)ip 7'^flna Mae
Dlivi'i' for I Ik- miiiP I'Olf.
40
VARIETY
Wednesday, May 8, 1935
UNITED ARTISTS
PICTURES
BOX-OFFICE TH
COMPANY IN 19
"Wednesday, May 8, 193S
VARIETY
41
)ELIVERED MORE
-■ - %
CLICKED AT THE
\N ANY OTHER
(SEE "HARRISON'S REPORTS" FOR SATURDAY MAY 4, 1935)
42
VARIETY
PICI V IIE §
W;«dn,e8i^y» May 8,.193S
CALENDAR OF CURRENT RELEASES
Baron Rothschild
(Continued from page 2)
(Continued from page 39)
Czardasfuerstin, Die (Ger.) (Ufa). Musical based on Empnerlch Kalmann's
stage ploce. Marta Eggerth, Dir. Georg Jacoby. 90 mlna. Rel. April
Id. Rev. May 1.
Dancing, El (Sp) (Hoftberg). Comedy drama latd tn a cabaret. Dir. Maglla
Bartti, 60 mins. Bel. Jan. 16.
Deserter (RuBSlan) (Qarrlson). More class struggle. Dir." V. L Pudovkln. 80
mins. Rel. Oct, 1.
Dona Franelsqulta (Sp.). Musical romance made In Spain. Dir. Hens
Behrendt. 70 mIns, Rel. April 16.
Doppebranitlgam, Dar (Ger.) (Foreign). Romance of a composer's marital
mixui). Fritz Kampers. Lien Deyere, Dir. MacFrlc. 60 mlns. Rel.
March 15.
Dos Mas Uno Dos (Spanish) (Fox), Comedy romance. Roslta Moreno. Dir.
Juhn Rclnliardt. 60 mlns, Rel. Oct. IS.
Dos Mujeres y un Don Juan (Sp.) Romantic comedy. Dir. Jose Buchs. 80
mins. Rel. June 1.
Drei Kaieserlaegar (Ger.). Military comedy. Else Bolster, Fritz Kampers.
Dir. Robert Lond, Franz Hofer. 60 mlns, Rel. March 15.
Drei von der Kavallerle (Ger.). Another military farce. Fritz Kampers,
Dlr, Carl Boese. 60 mlns, Rel. April 1.
Du. Oder' Welne (German) (General). Operelta. GItta Alpar, Dir. Karl
froehllch. 80 mine. Rel. Oct. 15.
Ein Monn Will Nnch Deutschlahd (Ger) (Ufa). Drama of patriotism. Dir.
I'aul Wegener. 80 mlns. Rel. Nov. 1.
Einmal EIna Grotse Dame 6eln (German) (Ufa), Comedy with music, Kaethe
von Nagj'. Dir. Gerhard Lamprecht. 70 mlns. Rel, Oct. 15.
El Die Quo Me Quieras (Sp.) (Par). Romance in the theatre. Carlos Gardel.
Dir. John Reinhardt, 80 rrflns. Rel. April 1. ■
En Giac Gutt 'iNorwegtah) iScaiidlnavian*. I'Voro Ujornson't novel. Dlr
lohn Brunlus -80 mln6. Re>. Nov lb
En Nott (Sw) (Scandinavian). War and love. Dir. Qustaf Holander. 80
inlns, . Rel. Jan, 16.
Enemlgos (Sp) (Inter-Contlncnt). War drama. Dir. Chano Uruetn. 70 rains.
Hel. Anjr. 16.
Escondalo, El (Sp) (Inter-Contlnerit). Dramatic romance. Dir. Chano Urueta.
70 mirisi. Kel. Sept. ID.
Fantasma del Convento, El (Sp.), Spooks and love. Dir. Fernando de Fuen-
tcs, 80 mlns. Rel. April 16.
Ferlen vom Ich (Ger. )(Ufa). Romantic comeciy. Dir. Hans Deppe, 80 mlns.
Rel. April 1.
FInanzen dea GroasherzoBSf Die. (Ger.) (General). Comedy of nobility with
music. Dir. Gustaf Gruendgens. 60 mlns. Rel. April 1.
Flickorna Fran Qamla Stan (Scandinavian). Comedy with music Dir. S.
Bauman. 80 mlns. Rel: Dec. 16.
Fluechtlinge (German) (Ufa). German refugee yarn In the Far East. Hans
Albera, Kathe von Nagy. Dlr, Gustav Vocky. 80 mlns. Rel. Oct. 1.
Freundin EInaa Qroaaer Mannea, Die (Ger) (Ufa. Theatrical comedy. Kaethe
von Nagy, Dir. Paul Wegener. 80 mms, Rel. Sept, 1.
Fi-eut Euch Dea Labers (German) (Ufa), Romantic comedy. Leo Blezak.
Dir. Hans Steinhott. 80 mlns. Rel. Nov. 1.
Fronteras del Amor (Sp) (Fox), Musical romance. Jose MoJIca, Roslta
Moreno. Dlr Frank Strayer. 80 mlns, Rel. Dec. 1.
Fuerst Woronzaff (Ger) (Ufa). Romantic draima. Brlgltte Helm. Dir. Arthur
j-^ Robinson. 60 mlns. Rel. Nov. 16.
Gehatzte Menechen (Ger) (Fllmcholce). Drama ot fatlier love. Dir. Fredrlch
Feher. 70 mlns, Rel. June 1.
Craefin Marlza (Ger). Operetta. Dorothea WIeck. Dir. Richard Oswald. 80
mlns. Rcl. Jan. 16.
Granaderoa del Amor (Bp) (Fox). Romantic drama. Conchlta Montenegro,
Raul Koullen. Dir. John RelnhardL 70 mine. Rel. Sept. 1.
Gretl Zllhtdos grotia los (Ger), lA>ttery ticket makes for aomedy. Lucie
Engllscb. Dir. Carl Boese. 80 mlns. Rel. Feb. 1,
Heimat.am Rheln (Ger). Romantic drama. Lucio EngUsoh. Dir. Carl Boalse.
60 mlns. Rel. Dec. 1.
.Hoehzelt am Wolfoangaee (Ger), Romantic comedy. Dir.. Hans Behrendt
70 mlns. Rel, Nov. 16i
HuBzaralam (Hung.) (Danubla). Romantic comedy with music and military
background. Dir. SteVen Szekely. 60 mlns. Rel. April 16, .
Im Helderkrug (Ger). (Qermanla). Romantic farce. Dir. Carl Boese. 70 mlns.
Rel. Jan. L '
In the Land of the Sovlata (Rus) (Amklno). Newsreel compilation of past
year. 65 mlns. ReL July 1.
Iza Neni (Hung). Produced, writteii by and starring Sart Fedek. SO mlna.
Ltcl. June 1.
Jo Aa Crag, a Haznal (Hung) (Danubla). Farce with music. Ssoke iSzakall,
Ernst Verebes. Dir. Fritz Schulz. 60 mlns, Rel, Feb. 1.
Johannlsnacht (Ger). Love In the Alps. Lll Dagover. Dir. Willy Reiber. 80
mlns. ReK Feb. ID,.
Judas von Tirol^- Der, (Ger.). Analogy to the Passion Pley, Dir. Franz Osten
80 mine. Rel. April 16.
Juliets Compra un HIJo (Sp.) (Fox). Marital drama. Catallna Barcera, Oil
bert Roland. Dir. Louis King. 80 mlns. Rel. March 16.
Jungfrau Gegen Moarch (Ger.). Romantic comedy (Ufa). Dir. E. W. Emo.
80 mlns. Rel. March 16.
Kalserwalzer (Ger). (General). Musical with Johann Strauss tunes. Martha
Eggerth. Dir. Frledrlch Zelnick. 80 mlns. ReL Jan. 1.
Kalte Mamaell, DIa (Ger). Comedy romance. Dir. Carl Boese. 70 mlns. Rel
Jan. 1,
Konjunktturrlter (Ger.) (Foreign). Drama of profiteering. Weiss Ferdi.
Dir. Fritz Kamperfj. 60 mlns. Rel, April 16.
Llebe in Uniform (Ger)^. (Qermanla). Military romance. Harry Lledkt. Dir.
Gcorg Jacoby. Rel. Oct. 1.
Liebe Dumme Mama (German) (Bavarian. .Comedy. Dir. Carl Boese. Rel
March 1.
Llebe und die Erata Elsenbahn (Ger) (Ufa). Romantic comedy. Dir. Hassa
Prels. 70 mine. Rel. Feb. 16.
Lillom (Fr.) (Fox). olnar's play. Charles Boyer. Dir. Fritz Lang, 85
mins. Rel. March ]. Rev. March 20.
Lockvogel (Gor) (Ufa). Mystery romance. Dir. Hans Steinhoft. 60 mlns.
Rcl. Jan. 1.
Madame Bovary (Fr) (Tapernoux). Faithful transcription of Flaubert epic
Dir. Jean Renoir. 100 mlns. Rel. Nov. 16. Rev. Nov. 27.
- Maryjka (Pol). Rural romance. Dir. Jan Nowlna-Przybylskl. 60 mlns.. ReL
Dec. 1.
Russian revolt. Dir. L Kavalertdza. 70
cu.ising my own gbvernmcrt away
front home,' he replied.
The tour continued. He cross-
examined hie guide about the
switchboard; how the scei
moved, how the stages are
or revolved, by a awltchboard.
The reporters were beginning to
tire. Hazel Flynn thought of an
Important errand she had upstairs.
She would Join the party later. The
Baron examined the light switch*
board, the one that la called the
most compact one In the world.
'What changes have you noted In
New York since you were here ]ae\T
the reporter from the Times fled
again.
'Changes?' aald the Baron. 'It Is
much quieter, more peaceful. Peo-
ple don't rush about so. much; they
do not scream as much. That Is a
great Improvement. And the dome
of the lobby, how tall did you say It
was?'
Gus Eyssell answered that one
easily. He took the party up to the
roof and showed everybody how the
staff could play handball, tennlsi
etc., right In the center ot all ac-
tivity.
Back downstairs. Back up-
stairs. Around the corner. Through
a couple of corridors. Up nn ele-
vator; Under the stage.
The orchestra was taking its
place In the pit. The newsreel was
on. Soon the show would start. A
buzzer. A couple of bells. The
viollnlata were through tuning up.
Erno Rapee posed his wand. The
orchestra began lt9.as(:ent.
And the party, up some back-
stairs, rushed to the stage proper.
The show was on. Combing their
way through the ballet, the glee
club and the Rockettes, the party
rushed, the Baron at Its head, to
see a show from backstage. The
show started. The curtains as-
cended; the stages descended; the
dancers- leaped; the singer's sang;
the reporters hid In the corner on
chairs and rested.
That, for a while, was that. The
Baron thought there were many
Mass Struggle (Sp) (Klnematrade).
mlns. ReL Sept. 16.
Meine Frau, die Schuetzenkoenlgin (Ger) (Germania).
Dir. Carl Boese. 80 mlns. ReL Jan. 1.
Theatrical farce.
Musical romance. Dir. Georg Jacoby.
Comedy romanea. Dir.
Ir, G. Alexandrov
70
Melodle der Llebe (Ger). (Germania).
70 mlns. ReL Sept. 16.
MIt Dir Durch Dick und Duenn (Ger) (Bavaria).
Franz Slltz. 80 mlns. Rel, Nov. 16,
Moscow Laugha (Rviss.) (Amklno), First Russ. musical.
90 mlna. ReL March 16. Rev. March 27.
Mother (Ruaa) (Garrison), Based on a Gorky novel. Dir. V. L Pudovkin,
mins. ReL June 1. Rev. June 6.
Mutter und Kind (Ger) (General). Mother-love drama. Kenny Porter. Dlr,
Il.ms Steinhoft, 70 mlna, Rel. Nov. 16.
My Wife the Mlsa (Hung). Inter-marital farce. Dir. Steven Szekely. 80 mlns,
Sept I
Nada Moa Qua Una Mujar (Sp) (Fox). Version of 'Pursued.' Dir. Harry
Lachman, 60 mlns. Rel. Nov. 16.
Oro y Plata (Sp) (Inter-Contlnent), Romantic tragedy. Dir. Ramon Peon.
90 mlns. ReL July 16.
Page vom Dalmaase Hotel, Der (Ger.). Comedy with detective ramifications
Dolly Haas. Dir. Victor Janson, 70 mlns. Rel. March 15
Payasadas. da la VIda (Sp,). Love In a circus. Dlr, Mlgull Zacaras. 70 mlna,
Rcl, March 16.
Pechmarie (Ger.) (Fox). Comedy about a lady with hard luck. Dlr, Brio
Engel. 82 mlna. Rel. April 16. Rev, April 24.
Petersburg Nights (Russ) (Amklno). Based on two Dostoievsky stories. Dir.
F. M. Dostoievsky, 70 mlns, Rel. Sept. 16.
Prinzesain Turandpt (Ger) (Ufa), Adaptation of the opera, Koethe von
Nagy, Wllly Frltsch. Dir. Gerhard Lamprecht, 60 mlns,. Rel. Jan. 15.
Problem of Fatigue (Buss) (Amklno). Scientific stoudy. Dir. i. P. Pavlov. 60
mlns. ReL Aug. ID.
Rakoczi Indulo (Hung) (Danubla). Musical I'oinance, with P.-ii;! Abraham,
music. Dir. Steven Szekely. 80 mins. Hcl. Nov. 15.
rachullo (Sp) (HofCbcrg). First ArRentlnp-niade pio. MiiMoal r nee. D(
L. J. MogUa Barth. 80 mins. Hol. lire. l.
more things he would like to see;
after all, he had spent only two
ancl a half hours, ' Perhaps he
m.lg.ht borne back some day. ' Mr.
Bjys'sell was delighted.
•Please do. Any time.'
Upstairs to Mr. Van Schmuss'
reception room and a little friendly
enfis are chat. Miss Flynn reappear-d. Sev-
elevrft^"Wal others mysteriously reappeared.
The reporters took their pencils and
pads out again,
'How does the Elftel Tower com-
pare with the Empire State build-
ing?', asked the reporter of the
Times.
'How can you compare the 19th
and 20th century?' asked the Baron.
'Have you the name of the film I
made?'
The reporters wrote do^vn the
name of the film. 'Lac Aux Dames.'
It might be shown in New York,
said the Baron. He didn't know.
His next film there would be no
doubt of; It would be made in Eng-
lish version, too. That was why he
was leaving Tuesday (7) for Holly-
wood. To learn a few things about
that.
There were a few more questions
from the reporters. A few answers.
A few drinks.
'Why does one always hear of a
Roxy usher?' asked the Baron. 'No
one ever' hears of any other kind
of usher. Why Is that?"
Miss Flynn was busy at the mo-
ment. Mr. Eyssell was explaining
something to someone else at the
moment; the reporters began put-
ting their pencils away.
And where was Mr. Rosy him-
self? the Baron wanted to know.
'He doesn't live here any more,"
he was told.
'And what do you think of
Zanuck's picture, 'The House of
Rothschild?' someone parried, Just
to phange the subject The Baron
then bethought himself that 'opin-
ion varies.'-
The Baron said goodbye. He
shook hands. He started out. When
he reached, the street a thought
struck him.
'I forgot to find out,' he said,
'How high the dome of the lobby
is.'
Roman Einer Nacht (Ger) (Bavaria). Romantic tnysterv.
Carl Boese. 70 mlns. Rel. June 16.
Llane Hald. Dir.
Romance Tropical (Spanish), First picture made in Porto Rico. Romantic
drama. 70 mlns. Rel. Oct. 16.
Roaen aua dam Suden (Ger.). Romance with Strauss music. Dir. Walter
Jansaen. 70 mlna. Rel. April 16,
Sangan Till Henna (Sw) (Scandinavian). Musical romance. Dir. Ivor Johann
aon. 70 mlns. Rel. Feb, 16.
Schlamlhl, Der (German) (Klnematrade). Comedy. Curt Bols. Dir. Erich
Engels. (0 mlns. ReL Nov. 1.
Schlmmelreltar, dar (Ger) (General). Native drama on coast of Frlesland.
Dir. Curt Oertel, Hans Dieppe. 80 mlna. Rel. Feb. 16.
Schloss Hubertus (Ger) (Ufa). Romance in the Alps. Dir. Hans Deppe. 70
mins. Rel. Feb. 1, Rev. Feb. 27.
SchwarzerJaegerJohanna (Ger.). Nationalistic hurray in- Napoleonic setting,
Dir. Johannes Meyer. 60 mine. Rel. April 1.
Sanora Caacada (Sp) (Fox). Marital drama. Catallna Barcena, Antonio Mo-
reno. Dir. Jamea Tlnllng, 70 mlns, Rel. Feb. 1.
Sluby Ulanskia (Pol) (Prlnolpal). Military comedy. Dir. H. Krawlcz. 80
mlns. ReL Feb. 16.
Song of Happtnaaa (Rubs.) (Amklno). A. young musician finds new life and
hope. V. R. Gardln. Dir. M. Dbnskov, V. Legoshln. 80 mlns. Rel
April 1.
Sonne Qaht Auf, DIa (Ger). Musical romance. Charles Klellman. Dir. Wllly
Reiber, 60 mlns, ReL Feb. 16.
Soviet Closaupa (Russ) (Amklno>. Newsreel compilation. 60 mlna. ReL
July 15.
Soviet Ruaala Today (Russ.) - (Amklno). Newsreel compilation. Dir. Edward
Tisse. 80 mlns. Rel, Marcb 1,
Soviets Qreet Naw Turkey. (Russ) (Amklno). Newsreel compilation. flO mlna.
Rel. Sept 1.
Spiel MIt Dam Fauar (Ger) (Ufa). Domestic relations comedy. Dir. Ralph
Arthur Roberts. 70 rains. Rel. Nov. 16.
StrosBtrupp, 1917 (Ger) (Bavarian). War film. Dir. Hans Zleberleln. 80 mlns.
Rel. Feb. 1.
T?ngo en Broadway (Sp). (Par). Musical comedy, Carlos Gardel. Dir. Louis
Gasnler. 60 mlns. ' Rel. Dec, 16.
Dlr
Three Songa About Lenin (Russian) (Amklno).
D. Vertrov. 66 mlns. ReL Nov. 1.
Thunderstorm (Russ.) (Amklno). Russian melodrama,
mlns. ReL' Oct 1. Rev, Oct. 2.
Topaza (Fr) (Par). Gallic satire. Dir. Louis Gasnler.
16. Rev. Feb. 20.
Trea Amorea (Spanish) (U). Heavy drama. Anita CarapUlo. Mona Maria,
Dir. Moe Sachln. 80 mlns. Rel, Nov. 1.
Traa Barretlnea, Loa (Sp) (Hoftberg)
Jan. 1.
Newsreel compilation
Dir. V. Petrov. 80
90 mlns, ReL Feb,
70 mlns. Rel.
Und Wer Kueaat Mich? (Ger) (General).
E. W. Emo. 70 rains, Rel. Jan. 16
Argentine comedy,
Back-stage romantic comedy, Dlr,
Une Etolla DIsparalt (Fr) (Par). Murder of a film star. Suzy Vernon, Cor.
stant Remy. Dir. Robert Vlllers. 60 mlns. Rel, Feb. 1. Rev. Feb. 20.
Unaere Fahne Flattert Una Voran (Ger) (Ufa). Hitler propaganda. Belnrleb
Georg. Dir. Hans Steinhoft 80 mlns. Rel. July 1. Rev. July 17.
Viktor und VIktorIa (Ger) (Ufa). Theatrical operetta, Renata Mueller. Dir.
Reinhold Schuenzel. 70 mlns, Rel. Jan. 16.
VIoletera, La (Sp). Raquel Meller. Based on an old silent, with parts reshot.
60 mlns. Rel. Jan. 1.
Vuelo de la Muerte, El (Sp.). Mexican aviation drama, Dir. Gulllermo
Calles. 70 mlns. Rel. April 16..
Walts Tlma In Vienna (Ger) (Ufa). Musical based on Johan Strauss' Ufa.
Renate Mueller, Willy Frltscb. Dir. Ludwlg Berger. 80 mlns. Ral,
Nov. 1. Rev. Nov. 20.
Wenn Herzen SIch FInden (Ger). (Qermanla). Romantic comedy. Charlotte
Ander. Dir. Erich Engels. 80 mlns. ReL Nov. 1. »-nario«e
Youth of Maxim (Amklno) (Russ.). Historical drama. Dir. Gregory Kozlnt-
zev, Leonid Traube , 80 mlns. Rel. April 16.
Youth of Ruaala (Tlddlsh) (Sov-Am). Religious conflict Dir. Henry Lynn.
70 mlns. Rel, Nov. 1.
ZIgeunerblut (Ger.). Romantic comedy with music and Alpine backn-ound.
Dlr, Chas. Klein. 70 mins. Rel. April 1. »<-»Brouna.
Kay to Addraaa
Harold Auten, 1540 Broadway.
Acme, 66 East 14 St
Amklno, 723 Seventh Ave.
Bavaria Film, 488 Fifth Ave.
Capital Film. 630 Ninth AVa.
Danubla, 729 Seventh Ave.
European, 154 W. 55th St.
Garrison Films, 729 Seventh Ave.
General Foreign Sales, 729 7th Ave.
Germania, 22-33 19th St, Astoria, L, L
J. H. Hoftberg, 720 Seventh Ave.
Inter-Contlnent, 60 B, 42nd St
Jewish American, 680 Ninth Ave.
Klnematrade, 723 Seventh Ave.
Protei Trading, 42 B. B8th.
Scandinavian Films, 230 W. 42a,
John OTapernoux, 128 West 46th St.
Ufa. 729 Seventh Ave.
Russia Wants U.S.
Film Scripts for
Stude Text Book
Hollywood, May 7.
Soviet Government wants to use
Hollywood film scripts as text books
the State Cinema University In
for its film producing instruction at
Moscow.
Sergei Elsensteln, now connected
with this governmental picture
training institution, has written to
the Academy ' asking for picture
company permission to publish In
book form a number of scripts writ-
ten here during the laiat few years.
It is explained that the tomes not
only would be used as text books at
the university but would also be
distributed as a contribution to
literature.
Scripts asked for are 'Viva Villa,'
•Belle of the Nineties,' 'She Goes, to
War,' "Our Dally Bread,' 'American
Tragedy,' 'Street Scene,' ^Shanghai
Express,' 'What Price Glory," 'God-
less Girl,' 'Chicago Skyscraper,'
'White Girl,' 'I'm a Fugitive From a
Chain Gang,' and Charles Chaplin,
Harold Lloyd and Laurel and Hardy
scenarios.
First suggestion to publish scripts
of outstanding Alms In book form
was made by the Academy a year
ago, but nothing came of it .as an
Industry practice. Several scripts
have been done with book form, In-
clu(iing 'The Mighty Barmim' and
'The Sliver Streak.'
Expected that producers will give
permission for the publication of the
scripts in Russia, but It must await
some official action by the Academy.
A CONSPIRACY!
3 Frisco Regulations Combine to
Give Exhiba Headaches
San Francisco, May 7.
Frisco nabes have taken it oh the
chin three times in the past - week.
Sock No. 1 was announcement by
Postmaster W. H. McC^arthy to
newspapers that they would be
barred from the mails for advertis-
ing motion theatre bank nites, thla
being deemed a form of lottery.
That hurt the giveaway atunt bcully.
No. 2 came from Frisco Board of
Supervisors wblch passed'ordinanco
restraining distribution of printed
matter. Ordinance provides that
distributor must obtain city permit,
and every piece of material door-to-
doored must carry official permit
number. Also material must be
folded in a certain manner, so that
wind cannot blow it away.
This rapped the nabe plan of dis-
tributing calendars of forthcoming
pice. This could be surmounted
of course, but then Supervisors
amended ordinance with another
stinger. Any householder who
wishes may put a sign on door pro-
hibiting the lea-vlng of any printed
matter. Prosecution can follow in-
fringement.
BIfC No. 8 came from U. S. postal
authorities, which revoked plan to
distribute house to house material
In quantity lots at fourth class rates
without name and r idress. Effec-
tive July 1, this practice will stop,
and delivered matter must have
name and address.
All of which has made the exhiba
get out the icecaps for aching heads.
Cummins' Balto Lease
Baltimore, May 7.
Sam Cummins of N. T. has rented
the Auditorium, former legit house,
from Leonard B, McLaughlin, g.m,
o£ property for mortgage holders,
Penn Mutual Co., for four weeks,
during which he'll show Indle plx
at pop prices. Peculiar rental agree-
ment calls for not consecutive occu-
pancy, but any four weeks of thia
month or next Cummins chooses.
Currently, the N. Y. film man has
on tap couple of sex shows, 'Birth'
ahd 'False Shame.' Playing to
women only afternoons, men only
at nlte.
Fla. Bana Marathona
Tallahassee, May 7.
Legislature has passed a bill to
ban all walkathons, marathon
dances and all similar contests of
endurance, calling it a racket. Film
interests of the state have strongly
supported measures to stop walka-
thons which, according to the Par-
Sparka interests, have paralyzed
business In Jacksonville, Tampa,
Orlando, West PaJo* Beach and
other Situation.!.
Wedneeday, May 8, 1935
VARIETY
s ■ ■ •
SMASHING BOX OFFICE RiC
DS EVERY WHERi- LOS
mmmmmmmm
ANGELES^
SEATTIE, PORTLAND CHI-
CAGO! HOLDOVERS OR
CONTINUED FIRST RUNS
ALL SPOTS!
, , , , , , ' ' y 'y ''''^y/ yi/Zy'/''/' , y, ''"
'. r- / y ./ '' ',..„y ;,.:'y,.yy;'^:.:y/Z' r'^" cO;/J
UNIVERSlAL'S
mrnmmmm
V
44
VARIETY
Wedneftdaj, Maj 8, 1935
MORE URGENT
NOW THAN EVER!
FOR the sick and needy of all
branches of Show Business . • •
anywhere in the United States.
[
I
I
I
t
I
I
I
I
I
I
I
I
I
I
I
I
FOR wards and beds in Hos-
pitals in various cities and the
r
Sanitorium at Saranac Lake.
YOU'RE ASKED to Donate
1L0% of gross receipts for
^Monday, May 20— and to aid the
national radio network publicity
land newspaper campaign to in-
crease attendance on that date.
NO COLLECTIONS
FROM AUDIENCES
HONOR PLEDGE
FffiST ANNUAL ACTORS* DAY
BENEFIT: N.V. A. FUND
Owner or Manager's Namo
Name of Theatre
Town and Stajt* '
I pledge my support to the FIRST
ANNUAL ACTORS' DAY BENE-
FIT FOR N. V. A. FUND. Instead
of taking collections from audi-,
enceSf I will run the Eddie Cantor
**6hoft film" which you furnish
gratis, and I will Donate (10%)
per cent of GROSS RECEIPTS of
above theatre, on Mon„ May 20th>
SPONSORED BY
INDEPENDENT THEATRES
CIRCUIT THEATRES
DISTRIBUTORS if ^
PRODUCERS ^ ^ ^
ACTORS ★ ★ ★ *
•
Theannt]
JOHN BALABAN
CLIFF WORK
fY. F. FREEMAN
JOSEPH BERNHARD
N. J. BLUMBERG
JOSEPH VOGEL
EDWARD L. ALPERSON
.XEONNETTER
I CHARLES SKOURAS
SAM DEMBOW, JR.
•
Exhibitors' Amtciation:
ED KITYKENDALL
[ CHARLES L. O'REILLY;
ABRAM F. MYERS
I SIDNEY E. SAMUELSONj
HARRY BRANDT
Distribution Commiiteetl
FELIX F. FEIST, M-G-M
ABE MONTAGUE, Columbia,
NEIL AGNEW, Paramount
^ JULES LEVY, R.K.O.
AL UCHTMAN, United Artistic
J. R. GRAINGER. Universal
JOHN D. CLARK, Fox
GEORGE W. WEEKS
G. B. Pictures
MAJOR ALBERT WARNEtt,
Warner Bros.
Actors Commiiteei
EDDIE CANTOR
WM. MORRIS, JR.
Executiv Committee:\
[MAJOR L E. THOMPSON .
ChairmtMi
^HAROLD RODNER _
Exec. Chaimuui\
I** •
.'lA6Mi»ory ConanlM**t\
ittTP. WAXMAN _
[BENJ.H.SERKOWICnr
Wednesday, May 8, 1935
FILM
E VIE WS
VARIETY
4S
LADDIE
(Continuefl rrom page 16)
generation and there !■ nothing In
file now creaky Btory mechanism to
ABXTf Its own sales appeal. Pos-
•Ibly In the rural spots they still
love 'Laddie* Just as there still Is
e tall timber punch to 'St. Elmo,'
t>ut for olty fellers It is stale and
outworn, with few Interested In the
sterling' young farmer who loves
the squire's daughter. In spite of
the Hays office's special drive on
the schools. It Is doubtful that the
picture will hang up Important fig-
ures.
Story has been carefully adapted
and given a generous and generally
careful production, but the spirit of
the play Ues too far back in the
past — or else not far enough. It Is
not old enough to fall Into the be-
loved classic rating. The premise
Is carefully, almost laboriously, es-
tablished and the essence Is car-
ried over to the screen, but It lacks
punch and confilct. Educators may
clap hands for It, but the general
public win not thrill responslvely
when the stern old father turne
young Laddie Stanton from his door
when he comes to seek the girl's
hand. No one shudders at the old
man's threat to put the boots to
the boy next time and no wave of
resentment floods the theatre when
he calls him a clodhopper and a
farmer. They ai'e not moved by the
lad's policy of passive resentment,
and there Is never a thrill devel-
oped. Not even the appeal of the
two' children draws Its usual reac-
tion. The girl as written Is too
precocious.
Some good acting is turned In,
but It does not serve to make flesh
and blood of the misty figures of
yesteryear. John Beal Is Just an
old-fashioned tintype as the name
player, but WlUard Robinson man-
ages to give some reality to the
elder Stanton, and Donald Crisp
does even better with Pryor until
the blah finish engulfs him. Gloria
Btuart does not suggest the girl
and too much Is shoved over on
.Virginia Weldler's small but sturdy
shoulders. At times the lines and
direction make her too cute, but
•he troupes like a grownup and
reads her lines well, though unless
•he Is close to the mike she shrills
her voice, sometimes, distressingly.
Jimmy Butler does precisely as he
Is told, with the result that his per-
formance suggests a stage man-
ager's idea of how a small boy
•hbuld act.
Dialog seems to have been no
help to this one. Picture was bet-
ter In the silent version made by
• r.B.O. Difference between the two
works of the same author seems to
he a more definite placement of the
Interest. Here the story Is split
between Laddie and Little Sister,
with neither getting a full chance.
CMC.
GREAT GOD GOLD
. Monogram production and release. Fea-
luree Sidney Blackmer, Martha Sleeper.
Directed by Arthur Lubln. Story, Albert
J, Meserow, Elynore Dalkhart; adaptation,
ttorman Houeton; additional dialog, Jeffer-
ion Parker; camera, MlHon Kraener. At
Criterion, N. T.,'on double bill, week May
4, '35. Running time, es mine.
John Hart Sidney Blackraer
Uarcia Harper (Martha Sleeper
Phil Stuart r«.,,>t«>..ReglB Toomey
Qert Gloria Shea
Nltto,. Edwin Maxwell
Frank Nltto Ralf Harolde
Bleana Nltto Marin Alba
BImon John T. Murray
Another In the cycle of films re-
volving around topics of current
public moment, 'Great God Gold'
oomes close to making the ^rade In
a big way. It's a theme that has
caused much agitation In the news-
papers and legislative halls and one
whose unreeling will brlnpr a twinge
to many an old wound. The picture
•mashes hard at the receivership
rings that made a holiday of the
people's Investments following the
great market crash and adroitly
sketches the gradual moral disin-
tegration of a once honest financier
who lets himself be inveigled Into
becoming the front for one of these
rings.
As the receiver for a pair of con-
niving lawyers, Sidney Blackmer
rings up a performance that's okay
from every angle. It combines a
keen understanding of the character
with a touch of the old matinee Idol
hoke that should register effectively
With the femme customers. 'Great
God Gold' makes up for Its lack of
Doxofflce names with topical exploi-
tation possibilities, and while it
falls short of major spot require-
ments the picture should mean
tnoderate business for the middle
class nabes. It's strong enough to
take top position on a double head
w In the latter areas.
Smooth direction reflects Itself In
the way the action proceeds to an
arresting and believable climax and
the restraint shown In weaving In
«ne financier's other weakness be-
lildes money and power. Femme end
W the supporting cast yields first
place for acting at least to Martha
pleeper, and as Is usually the story-
book case it's this weak link In the
man's makeup that brings about
his downfall. Miss Sleeper makes
Mfectivo the role of the daughter
Pf a receivership victim who has
dedicated herself to exposing the
wreckers of shady enterprises. Plo^
•Ure escapes any chance of censor-
ship Interference by merely hmk
Resting the part that some of the
Judiciary have played la these
manipulations.
Edwin T. Maxwell and John T.
Murray pair up nicely as the legal
minds of the receivership • band,
while Regis Toomey does well by
the bit of the alliterative reporter
whose gift of an old Roman coin
serves as a curious Influence In the
rise and fall of the financier. The
film has its moments of Incisive,
searing humor, stemming from deft-
ly contrived dialog and situations.
Otfec.
PETER VINOGRADOV
(RUSSIAN MADE)
(In Russian)
Moscow, April 16.
Private Life of Peter Vinogradov
deals with modern Soviet youth's
problems. Story of three close com-
rades In a provincial town Is pene-
tratingly told In this film comedy.
Peter Vlhogra'dov shows brilliant
promise In engineering; Senis Kauf-
man Is an equally promising mu-
sician; Kolia Okhotnikov Is devoted
to sport. All three are members of
the. YoUng Communist League.
Senla Is In love with a young girl.
Valla, who possesses an excellent
voice and hopes to become a singer,
but Valla shows a preference for
Peter. All three companions are
sent by their organizations to Mos-
cow for study. Valla reaches an
understanding with Peter and con-
siders her choice settled. She
promises to follow him to Moscow.
In Moscow Peter's feelings
towards Valla cool down- and he be-
comes interested In Tenia, who is
also courted by Kolia. Peter makes
rapid progress in his studies and
considers that all else is unim-
portant. Including love and friend-
ship.
Valla arrives just when Peter is
entertaining Tenia, Both girls
leave him. While he remains con-
fident of regaining both, they learn
to appreciate the more serious feel-
ings of Senia and Kolia.
Acting and technique are both
excellent. McLiOve,
Million Dollar Baby
Monogram production and releaee. Fea-
tures Ray Walker, Arllne Judge, Jimmy
FTay. Directed by Joseph Santley. Pro-
ducer, Ben Verschleleer. Story. Joeeph
Santley; adaptation, ntley, John W.
Kraitt; music and lyrics, Santley:
camera, Harry J4eumann. At Criterion,
N. Y.. on half double bill, week May 4,
'8S. Running time, ST mine,
Pat Sweeney Jimmy Fay
Orace Sweeney Arllne Judge
Terry Sweeney Ray Walker
Joe Lewis eorge E. Stone
Bill Donovan , Eddie Kane
Doctor , lllard Robertson
Mac. „ Ralf Harolde
Tony Lee Shumway
tH}ule , Ed Fell
Marvelo No. 1 , Paul Porcasl
Freeman Wilbur Mack
Rita Ray Jeanette Loff
Screwy piece of make-believe
that has several laugh moments and
a teary interlude or two, but little
else. As long as the work is hooked
onto an otherwise strong double
setup the clientele In the lesser
nabes won't probably consider it-
self hornswoggled. Story goes hay-
wire most of the time, dragging in
all sorts of incredible situations and
dramatic devices.
The 'Million Dollar Baby' is a
youngster masqueraded a« a blonde-
locked girl to do a Shirley Temple.
He . had been togged out In the
phoney getup and entered in audi-,
tlon by his parents, a vaude team,
after a Oerry Society rap had
banned the continuance of the lit-
tle fellow in their act. The film
company charters a srieclal train to
take the youngster out to Holly-
wood and give him a p.a. buildup on
the way. During the route the kid
gets disgusted with the girly part
and decamps from the train. His
travels entangles him with a friend-
ly hobo and a gang on the lam from
a bank holdup, which sees snatch
possibilities in the child. Ridic-
ulousness of the narrative reaches
Its height during the escape episode.
Ray Walker and Arllne Judge do
as well as can be expected in the
father and mother parts, while lit-
tle Jimmy Fay clicks neatly as
their child prodigy. Toungstev ac-
counts for a good sample of trouo-
ing and whatever amusement the
film's antics ofCer. Oiec.
EZ A VILLA ELADO
('Villa for Sal*')
(HUNGARIAN MADE)
Budapest, April 16.
cinema production and release. Directed
by Geza CzlfTra. Scenario, Laszlo Vadnal
and Qeza CzlfTra; music, Paul Qyongy;
photography, Istvan Elben. Casti Julius
KabOB, Ernest Verobes, Julius Gozon, Rosle
Cilkoi, Ida' Turay, Lily Berkl, Istvan
Somlo, Laszlo Ksletl, Sandor Pethes. Pie
sented at Decsl Cinema, Budapest.
(In Hungarian)
Laszlo vadnal, whose picture,
'Fairy Tale Car,' was the best yet
made in Hungarian and scored
such a success that It was pur-
chased by Gaumont- British' for an
English version, has written a new
scenario which isn't a patch on his
previous one. Story goes all to
pieces, gags and funny situations
are stilted and artificial. Directing
doesn't help any but makes things
worse. If possible.
Actors, for all their efforts, can-
not ■ave the situation. Kabos, first-
rate humorist and the comedy ace
of Hungarian films. Is as sour as
a green apple and can't get a laugh..
All the actors do the best they can,
but it's no use. Jacoli.
KING OF PARIS
(BRITISH MADE)
London, April 26.
British A Dominions production and
United Artlata' releoM. Directed by Her-
bert Wilcox. Stars Uorle Glory, Cedric
Hardwicke. Adaptation by John van Dru-
ten from Alfred Savotr's play, 'La 'Vole
Laotee.' At Tlvoll theatre, London, April
25, '35. Running time, 75 mlns.
Max Till Cedric Hardwicke
Malka -Marie Glory
Paul ...Ralph Richardson
Glsmonde Phyllis Monkman
Bertrand John Dever«ll
Juliette Lydia Sherwood
Yvonne Jeanne Stuart
Lea Joan Maude
Mayor O. B. Clarence
An exceptionally fine character
study Is' that of Max Till, a French
stage impresario in this picture,
supposed to be based on the career
of Sacha Gultry. It consists of a
man wrapped up In his work, 100%
sure of himself, and with little or no
other thought In life. He believes
he can take any woman of average
intelligence out of a shop and make
her a great star — that nothing else
In the theatre matters, except plays
written and produced by himself.
Very fine and amusing for a time,
but one hour and a quarter of this,
with little or no variation, becomes
exceedingly tiresome.
Hardwicke Is supported by Marie
Glory, a French film actress, and
half a dozen sterling players. Pro-
duction, direction, lighting and all
technical work are of a very high
order. Nothing much to be de-
sired in this picture, excepting a
story. Jolo.
SWELL-HEAD
Columbia production and release. Fea-
tures Wallace Ford, Dickie Moore, Barbara
Kent.' Directed by .Ben Stoloff. Story,
Gerald Beaumont; adaptation, William
Jacobs; camera, Joseph A. Valentine. At
Fox, Brooklyn, week May 8, '35. Running
time, 63 minutes.
Terry McCall Wallace Ford
Billy Malone...'. Dickie Moore
Mary Malone .' Barbara Kent
Umpire J. Farrell MacDonald
Bessie ' Marlon Byron
Casey Cohen.... Sammy Cohen
The Rube Frank Moran
Brick Baldwin Mike Donlln
Some customers will enjoy the
mere views on the screen, once
again, of such faces as Sammy
Cohen, Bryant Washburn and Mike
Donlln, but the film Itself Is unim-
pressive. Not even collectively can
this cast overcome some of the In-
congruities of the situation. This
is a story of a swaggering home
run king In a routine romance with
a small town lunch room girl, and
who goes normal only after he gets
struck by a pitched ball. The big
league chatter and the sniall town
setting don't go together. The pic-
ture doesn't rate as a solo per-
former.
Picture also suffers from an over-
dose of chatter and lack of a£tlon.
The dialog Is hardly diamond stuff.
Dickie Moore, child actor, fulfills
a superfluous role, compelled to do
and to say things which are too
far above his capacity of under-
standing. Shan.
Mark of the Vampire
Metro-Goldwyn-Mayer production and re-
lease. Stars Lionel Barrymore, features
Elizabeth Allen, Bela Lugosl, Lionel At-
will, Jean Hersholt. Directed by Tod
Browning. Producer, E. J. Mannix; story
and, adaptaUon; Ouy Endore, Bernard
Schubert: film editor, Ben Lewis; camera,
Jamsa Wong Howe. At RIalto-MayfaIr,
N..T., day and date, week May 2, 1985.
Running time, 60 mln&
Professor Lionel Barrymore
Irena Elizabeth Allan
Count Mora Bela LugosI
Inspector Neumann Lionel Atwlll
Baron Otto x.m Jean Hersholt
Fedor enry Wadsworth
Dr. Do II M... Donald Meek
Midwife. • Jessie Rnlph
Jan a Ivan Simpson
Luna...., Carol Borland
Sir Ksrell... Holmes Herbert
A blood curdler which deftly com-
bines murder mystery, chiller and
novelty elements for pretty good en-
tertainment results. Average
grosses or better, depending on mer-
chandising, locality and house, are
indicated. Because both these New
Tork houses wanted it, though they
are in competition with each other,
the Mayfalr and RIalto on Broad-
way are playing it first run day-
and-date engagement for a week or
longer.
'Vampire' is euflflclently eerie In
background to satisfy the more de-
manding of the spine-shlverlng clan.
At the same time it Is unique mur-
der mystery fare, admirably devel-
oped under careful scripting and
direction, with the suspense neatly
keyed and sustained. It also has a
strong dash of novelty In that the
characters suspected of being
human vampires, rising from graves
at night to attack, are actually a
troupe of actors hired by a wily
profe.ssor-crirhlnologiBt In order to
solve a crime. Conventional liber-
ties figure.
Most of the action Is laid in a
castle, scene of a first real murder
in which the alaln head of the
household has been drained of
every drop of 'blood. The country-
side immediately connects the odd
murder up with a castle legend
which has as Its fantastic founda-
tion the superstition departed
humans of the old house leave their
graves at night looking for blood
hlghbnlls. Scenario is careful not
to tip the fact that such characters
of the picture which- make the
legend look believable, are only
acting.
Bela T.ugosl la particularly effec
tlv« a« one of the vampires roam-
ing around the now deserted castle,
together with a couple companions,
including Carol Borland. Latter
plays the girl of the old castle, dead
100 years, who returns, to life at
night in quest of blood. She almost
takes the picture away from LugosI
on the chiller end, her performance
being exceptlonaL Miss Borland's
makeup is tops.
Cast is generally good, including
Lionel Barrymore as the crime
solver; Lionel Atwill, police inspec-
tor; Jean Hersholt, murderer, and
Elizabeth- Allan. CHar.
One New York Night
Metro-rioldwyii-aayer production and re-
leose. reatures Franchot Tone, Una
Merkri. Conrad Nagel, Harvey .Stephens.
Directed by Jack" Conway. Producer,
Bernard H. Hyman. From play 'Order
Please' by Edward Child Carpenter and
Walter Hackett; adaptation, Frank Davis;
camera, Oliver T. Marsh. At Metropolitan,
Brooklyn, week May 8, 11)35. Running
time, Ins.
Foxhall Franchot Tone
Phoebe Una Merkcl
Kent Conrad Nagel
Collls Harvey Stephens
Louise , Steffi Duna
George Charles Starrett
Ermine Louise Henry
Selby Tommy Dugan
Blake Harold Huber
Carlisle Henry Kolker
For a comedy mystery 'One New
York Nlghf has all that it takes to
send 'em away chuckling. Film is
studded with multiple touches of
production value, moves along at a
fast but lucid clip and is primed to
build the Interest throughout, even
though most of the plot's ingredients
can easily be anticipated by the
average whodunit fan. For the main
highways the picture betokens
minor coin, principally because of
the lack 'of names, but in the nabes
It should bring at least moderate
business.
What particularly raises it several
notches above the usual output of
the comedy mystery school Is the
sj)ruce dialog, the breezy dovetailing
of their parts by Franchot Tone and
Una Merkel and the nifty treatment
the film has received from the
manipulator of the scissors. Con-
stantly kept In sharp relief is the
romantic trend of the story and it
is this angle that destines it for
strong going with the femmes.
Tone, arriving from Wyoming,
puts up at a class hostelry. Pur-
pose of his visit is to find a wife, but
Instead he runs into a murder, com-
mitted In the room next to his. A
lost bracelet entangles Steffi Duna
in the affair. Una Merkel, phone
operator in the hotel, Induces Tone
to help her find Miss Duna's brace-
let and the move finds him wrapped
up deep in the mystery. The cus-
tomary assortment of suddenly
darkened rooms, socks on the conk
and mysteriously disappearing fig-
ures results before the finger Is put
on the right man and Tone comes to
realize that it's the phone operator
he wants to take back to his ranch.
Conrad Nagel fits In neatly as the
heavy, while Miss Duna registers
brightly as a Russian countess faced
with keeping her fiancee from learn-
ing about one of her earlier mis-
takes. Harvey Stephens plays hotel
manager to type. Odeo.
MATERNITE
('Motherhood')
(FRENCH MADE)
o „, Paris, April 26.
Bynchro-Clne production. Starring Fran-
colso Rosay. Directed by Jean Choux.
Film play and dialog by Jean Choux and
Laurent Vlneull. Muslo by Jacques Ibert
Presented at Collsee, Paris'
Mme. Duchemln Francolse Rosay
"•^"chemln Felix Oudart
?If.'7'>9 HellB Mullcr
Little- Jean Alain
jean, at enri Presles
Cosslnl
Storekeeper Odette Talazac
Sorcerer ,. Qouget
Marthe, older. i..,.,.,. ....Tberese Hegnler
(In French)
This Is an arty French tearjerker
— arty because of swell exteriors
taken at Lake Annecy and because
of the general pretentious tone. As
to story, it's the one about the ser-
vant girl, mother of a boy, who sac-
rifices her maternal Instinct for her
son's happiness and lets a rich fam-
ily adopt him, herself disappearing.
Later on, when he's a man, he runs
her over with his automobile, and
com'es to see her In the hospital, but
she doesn't tell him who she Is.
Out of this, by sheer force of
photography and with the aid of
an attractive child actor, Alain,
Jean Choux manages to pull a film
which really thrills.
Pace is slow, even for a French
picture, and acting Is none too good.
Francolse Rosay, who in private life
is the wife of Jacques Feyder, direc-
tor, is starred because of her mar-
quee value, but her part Isn't much.
Hella Muller, who plays the servant-
mother, never appeared in films be-
fore and Is getting a big hand lo-
cally for her rhajestlc. figure and her
heavy 'natural' acting. She needs a
lot of handling, however, before she
can be big, e'ven in France.
Scenes of the French Alpine lake,
where much of tho action Is set are
lovely, as are certain shots used in
tho sequence showing the seduction
of Martho and her mother love. Se-
duction shots will probably get some
snipping by censor for use In U, S.
Dialog is held down to minimum —
for long stretches the picture is al-
most Kllent. Mu.tic excpllent.
$10 RAISE
Fox production and release. Featur«»
B. B. Horton, Karen Morley, Alan Dine-
hart, Olen Boles. Directed by Georg*
Marshall. Producer, Joseph Engel. Story,
Peter B, Kyne; adaptation, Henry John-
son, Louis Breslowi additional dlal<^,
Lamar Trottl; camera, Harry Jackson. At
Albee, Brooklyn, May 3, '35. Runnlns
time, 60 mlns. .....
Hubert T. Wllklns. Edward Everett Horton
Emily Convene....... ;>';.... Karen Morley
Fuller Alan Dlnehart.
Don Bates dsn Boles
Mr, Bates Berton Churchill
Dorothy Converse Roslna Lawrence
Perry Ray Walker
p\aTi( .....Frank Melton
Jimmy William Benedict
A Isn't likely that anybody will
get as excited about the plot as do.
the actors in this picture. Such an
arrangement is always embarras-
sing and never an Inducement at
the box office. Besides which, 'llO
Raise' has no special pull in Its cast,
'A clever portrait of a poor sap
by Edward Evert Horton and some
samples of exceptionally good
screen writing are the assets, but
not sufficient. The theme, from «.
Peter B. Kyne story. Is the ol4
worm-turner, minus any appreci-
able variations. No psychic deduc-
tions will be needed by the custom-
ers to see exactly what's going to
happen. That the timid, $40-a-week
bookkeeper will eventually tell bis-
stingy boss a thing or two, and:
show the girl he Really Is a man,
besides, comes as unexpectedly aa
the chimes between NBC programs.
On-top of sending its punches by
Postal Telegraph, the punches thus
sent are few and far between, and
these few bear little weight behind
them. All in cOl, it is one of thos*
'nice' pictures Intended as a pleas-
antry but resulting in 60 minutes of
inconsequential celluloid.
Only Horton's performance brlngt
it under the classification of enter*
talnment This sterling actor has
some good support around him, par-
ticularly from Karen Morley, who
is practlcailly wasted, and Bertom
Churchill, whose assignment is to
be despicable. Tet nobody except
Horton has a whole lot to do, and,
while this accentuates Horton's pwr*
Bonal excellence, the one-man as-
pect doesn't help the picture as *
picture.
This time the lowly clerk gets
hunk when some land he apparent*
ly had been stuck 'with turns ouvo
be valuable. Up to then the reS*
lation formula Is pursued. Bige,
THE RED VILLAGE
(RUSSIAN MADE)
Belgosklno production and Amkino i«*
lease. Features C. Shkurat. Directed %9
Brodyanksl and Korsh. Music, DunayeA
sky. At Acme, N. T., week May 1, '88.
Running time, 8S mlns.
Alexander BuntBevIob...... B. Shkuist
Marina...... R. SverdloTl
Zosya .......I. Zarubln%
Bobrik S. Kuznetzor
Lyoaha I. ChuvelyoT
Troflm Iv oTl ...i. F. Nlkltefl
Mother L. Mozolevskayf
Kovaley O. ZhakoT
ROBtoTtsev'. Rostovtset
(In Rusaian-EnglUh Titles)
Kb quite likely that the original
title of this one was 'Life and Iiovo
Among the Turbines' and that when
it got over here the dlsti>lb imposed
the more fetching tag. 'The Red
Village' sticks closely to the Soviet
formula for screen propaganda, tbo
theme dealing with the rise of a
huge electric power works on the
site of what had been a swampy
village and the joys reaped by tho
workers in this industrial Eden, In
spite of the sabotage performances-
of a counter-revolutionary.
In addition to'the Ten- Year Plan
enthusiast and sympathizer, the
film should attract those Interested
in camera technique and the Rus-
sian flair for naturalism In acting.
Things move along and happen
with a minimum of emotion. Even
love Isn't permitted to get out o*
bounds. The blacksmith's daugh-'
ter returns to her home town 4
graduate engineer, and after per*
mlttlng herself a little dilly-dallying
with a fellow worker, she realizes
that tho Ten-Tear Plan comes first
and that her real heart Interest Is
the dynamo.
The villain In the piece is an
ornery' pro-White, once a mill'
owner, who dedicates himself into
the Soviet works. After he has
disabled a few turbines they get
hep to him. But the film doesn't
show what happens to him after-
wards. From the reactionary's ex-
pose the picture Jumps to the usual
Soviet fadeout, happy Russian
youth on the march and singing
hymns of praise to the god of the
machine.
•Village' isn't all stolidly aerloufc
There are a few well contrived
comedy moments and an arresting
performance by I. Chuvelyev as ths
loyal though doltish worker who
helps uncover the saboteur. Odeo,
HOPKINS' SIOET
'Navy Born,' an original idea if
Mildred Cram, has been bought b^
Sam Goldwyn for Miriam Hopkins.
Locale is the Pearl Harbor hav
base, where picture will be photo*
graphed.
Story, to run in Oosmopolltaik
gives Qold-wyn two film yarns ii
national magazines, with 'Dream*
land,' Eddie Cantor's next, to t«
published serially in Satevepost.
VARIETY
Wednesday, May 8, 1935
ALJOLSON n
''GO INTO If
A FIRST HAT
SECOND
CAPITOL, N
Wednesday, May 8, 1935
VARIETY
47
UBY KEELER
DUR DANCE*"
PICTURE
tiiti
OVER
^ WEEK
YORK
48
VARIETY
PI€THRE$
Wednesday, May 8, 1935
Hfidwest Housewives So Loaded
With Giveaway Crockery They're
Now Staying Home; Exhibs Unite
Chicago, May 7.
With business In a nosedive the
past three -weeks, a new attennpt
la being organized to do away with
giveaways in this burgr. Zoning^ and
clearance code board held a special
meeting last week to prepare the
set-up for a new yote on -give-
aways; Board voted to restrict the.
voting territory on giveaways, de-
oldlng that the vote would Include
. and ' affect only those houses in
Cook County and would not include
the rest of the territory in this ex-
change' district..
Primarily, . this deci^on ' to re-
strict the g:lft vote, to Cook' County
waa to eliminate- the 11 >uburbari
districts from the vote. These ■ 11
districts -such as Elmhurst;' Ham-
irioh, (5ary, Do-wners Gtbve, 'High.'-'
land ' Park,- Whiting; etc., ' take In
some' 20 theatre's, mtfstly. indie spots,
all- figured to favor gift nites. >
■ This marks the second ' attempt
to'do 'a-way \Wth the ' f ree; kitchen- -
ware 'festivals' among ' the theatres.'
The last try ended in complete vic-
tory; for the giveaways...
i In! Cook County, ispme. 260^ of the,
8B0 'theatres- must , register votes
against the crockery before the ban
can -become 'effective.
Toboggan Blues
Anti -gift boys feel that the - tlihe
Is' hot to do away with the free
dishes because of the serious busi-
ness slump In the past three weeks.
In Kieneral business has dived about
36% in the last three sessions. When
trade was booming the exhibs didn't
mind the crockery costs, but^as the
lidxolflce' saga, exblbs are hollering
over the cost of the kltchenware,
Adniisslons ranging from 15-26c
necessitate the distribution of gifts
which cost 9-ilo apiece.
Novelty has worn off and house-
Wives are already loaded with dish -
«B, with the result they are staying
away from the '. theatres on the
nights that kltchenware la fea-
tured.
CLASKE-ATBES, FOX COHBO
Hollywood, May 7.
; Mae .Clarke- has been signied by
Fox for the lead opposite .Lew
Ayres In 'The Lord's Referee.'
FRED SANBORN
Dir.; NAT KALCHEIM
Col. Earnings Up
Colunibia Pictures Corp. earnings
for the third quarter of company's
fiscal year ending March 31, 193B,
are estimated at more than $600,000
or abput $3.40 :, per share on the
,173, K93 shares, of common outstand-
ing. This, would place earnings for
:t'he nine months closing -the end of
March at approximately $8.50 a
common share, according to Wall
street estlniate.
This marked pickup in profit in-
dicates that .Coluijnbla may double
..its ea'rriirigs compared- with . the net
for- the 12 -months, ending June 30,
1934. The. Jiet . profit, for that year
was . $6.69, and present indications
point to greater than $10 a. share
earnings.
Columbia's net profit reported for
six' months, ending on Dec. 29, 1934,
woa... $919,144.. or $5^15 a. common
share; Of: this total, $686,000 was
reported for the -December quarter.
CANADA'S $1,500,000
AMUS. TAX RILES BIZ
MGM STUDIOS
CULVER CITY. CALIF.
Toronto, May 7.
Faced with the necessity, of rais-
ing a further $16,000^000 for unem-
ployment relief, Premier Hepburn
has announced a^rastie revision of
the Amusement Tax Act, outcome
of which means the contribution of
$1,600,000 this year by amusement-
seekers to the' provincial relief cof-
fers. Legislation affects picture and
leglt houses, hotels, expositions and
race-tracks. In the outdoors amuse-
ment Industry, new tax applies to
midways, gafnes and rides.
Resentment is being expressed by
anduaeinent heads at -the failure of
the government to consult the va-
rious classifications before adopting
the revisions. Deliberations were
cai'rled out behind closed doors by
the Premier and his Cabinet only.
Surprise announcement was the
flrat Intimation gained by the
amusement industry as to the cab-
inet's deliberations.
The former exemption of admis-
sions to . all place's' of amusement
up to and including/ 26c' has been
eliminated. Two ' years . ago, this
'nuisance ..tax' had . been abolished
because of the inconvenience caused
the -public and cashiers in the pay-
ment of the tax- in coppers. As
;effectlye June 1, the revised amuse-
ment tax rates are as follows: 9-
18c, Ic tax;. 18-46c, 6c tax; 46-86c,
10c tax; 86c-$1.60, 16c tax; $1.60-
$2, 2Ec tax; $2-$2.60, 30c tax; $2.60-
$3, 40c tax; admissions of - more
than. $3, 60c tax.
All tax tickets will have printed
on their face, . 'Ontario Amusements
Tax for Relief Purposes.'
Summer parks, and traveling car-
nivals' are subject to the above tax
schedule. All persons attending
race meets, irrespective .of admis-
sion tariff, mu.st pay 25c. This ap-
plies to press passes and ducats.
Claiming the measure 'a serious
blow to the motion picture Indus-
.try in this province,' Thoma-" Bragg,
sec.-treas. of Famous Players-Ca-
nadian, states that the new amuse-
ment tax will have to be passed on
to the public, as . far as theatre-
goers are concerned.
SALE AS IINCOLN
.Jlollywood, May 7.
Metro is preparing a Chic Sale
short on Abraham Lincoln.
Player will enact the Emanci-
pator in a short titled 'Malice
Toward None.'
Exclusive Motion Picture Rights for
BAER " BRADDOCK
(ID nOUNU.O)
MADISON SQUARE GARDEN BOWL, JUNE 13
Sealed bids will be received up to noon Friday, May 10, for
exclusive rights to take motion pictures of Baer-Braddock world'*
heavyweight championship 15-round fight at Madison Square
Garden Bowl on June 13.
Madison Square Garden Corporation reserves the right to reject
any or all bids.
AddreOH Bids to MADISON SQUARE OABDEN CORPORAICION
Kxecutlvo OrilceB: SOT Went 4Bth St„ New York City
For Day Off
Son Francisco, May T.
Paramount, .using tleup wltU
Frisco Chronicle, has sidewalk
. photographer snap people, -nrlth
pic running In newspaper's
classified ad section. Recog«
nltlon of picture brings en-
largement and two free tickets
to Paramount.
Friday's (6) paper carried
picture of Sterling Goss, asst.
manager of Paramount, Man-
ager AJ Warshauer, In presence
of house staff, formally handed
him pair of ducats for show.
PATHE'S 1934 DEHCIT,
78G, STATEMENT SHOWS
Pathe Exchange, Inc., sho-wed an
operating deficit of $78,706, after
all charges, for the 62. weeks ending
Dec. 29, 1934, the company state-
ment Issued Monday (6) revealed.
Profit before Interest charges, fed-
eral income tax and provision for
loss on loans and advances was
$262,620.11 for this period.
Non-operating Income brought
Pathe Its largest revenue. This
came in the form of dividends from
DuPont Film Mfg. Corp., wlilch to-
taled $196,000. In this connection,
Frank ,F. Kolbe, recently elected
president, points out that the earn-
ings of DuPont Film continued dur-
ing 1934 at a rate considerably in
excess of present regular dividends.
Statement points out that stock-
holders will be notified within the
next 46-60 days that their old stock
may be exchanged for new, in ac-
cordance, with the plan voted by
holders last March 4. '
Investment in 49% of the capital
stock of DuPont Film, as valued by
the directors In 1931, was revealed
as totaling $4,000,000.
Highly pertinent Item In state-
ment is the $630,473 listed as loaned
to producers and' distributors. A
total of $232,342 is included In the
statement as being loaned out for
story rights and scenarios. State-
ment does not specify how much of
this grand total of more than
$700,000 was advanced to First Divi-
sion, but It Is understood that a
large percentage of It went to that
flrni.
It was a disagreement over
Stuart Webb's continuance of loans
for production, scenarios and story
rights that eventually brought about
his resignation.
LoeWf Fox Statements
Loew's; Inc. reports net profit of
$4,346,337, rating $31.78 per share
on the company preferred, and $2.64
on the common, for. the 28 weeks
ended March 14, 193S. This is bet-
ter than the same comparative
period, last year, when the company
netted $3,973,472, or $28.72 per share
on preferred, and $2.38 per share on
common.
Fox Film reports a net of $610,806,
or 26c per share, for the first quar-
ter, ending "March 80, 1935. This
compiares with $806,376 earned by
the company In the first quarter,
1934. This year's figure, however. Is
an improvement on the Immediate
13 weeks preceeding the first quar-
ter period, as ended Dec. 29, 1934,
when a loss of $233,143 was ra-
ported.
No earnings from National Thea-
tres Corp., new Fox West Coast
holding company, Is included In
these figures. Fox Films owns 42 "^o
of NTC.
Incorporations
NEW YORK
Albany.
Alpresson, Ibo.| publisher of musical
composltlona and ersneral publlshlns
business; capital stocK, 1100,000. Bldney
Wm. Wattenberff, Irving Bayowltz and
L. B. Dresser, all of CSl Fifth avenue.
New York.
Alesla Theatres Operatlns Corp.t the-
atrical business; capital stock, 100
shares; no par value. Samuel and Oscar
Kavee, 2860 Grand Concourse, Bronx,
and Ulllan Ghotlander, 2268 East 24th
street, Brooklyn.
Uarold R. feat, Inc.) pictures, vaude-
ville, etc, ;. capital stock, 120,000. Harold
R. Peat, H. M. McFadden and Bruce
Qulaenborry, all ot 2 West 46th street,
New York.
Reed-£nunonBi Inc.; general theatrical,
picture and amusement business; capital
stock, 200 shares; no par value. Luther
Reed and K. Blyth Emmons, 612 -West
C7th street, and Thomas B. Corcoran,
70 Pine street, all of New York.
Jaj-dee Theatre Corp,, Brewster; the-
atrical business; capital s'tock, 200
shares; no par value, B. Evelyn Austin
and Grace Kidney, both o( Ploasant-
vllle, and Hosarth B, Sweet, Chappaqua.
Harlease Corp.) pictures, theatres,
etc.; capital stook, t20,000. Daniel Q.
Urlffln, T. -Victor Hovt and Emanuel
Brooks, all ot 17 East 42nd street. New
York.
Waterfront ADiiuMment Corp-) pictures,
Stock Market
(Continued from page- iy
claaslflcatlon, there were weak spots
in the amusement sector,, despite
tops made by many leaders. Two.
weakest were Pathe A preferred and
Universal preferred. The latter did
not appear on the tape until Mon-
day, when It fell 1% points to a new
low for the year at 35, Universal
earnings statement showed a net
loss of $272,726 for the three months
ending January 26, compared -with a
net profit of $24,607 for same quarter
in 1934. '
Pathe A dipped to 8^, another low
for the year. Publication of the an-
nual 1934 statement Monday (6)
supplied nothing particularly dis-
tressing, and the stock rallied to 9,
off fractionally on the -week.
Loew's Excellent Position
Wall street took kindly to the
news that Loew's, Inc., offlclals
were contemplating the retirement
of 6% bond Issue as well as Metro-
Goldwyn 7% preferred stock In
favor of long-term debentures bear-
ing the lesser Interest rate of 4 to
4%%. Stockholders, leading trad-
eirs and other Interests took cog-
nizance of the move by pushing
Loew's common stock forward to
new high ground for the year.
Thing that attracted the specu-
lative eye was the saving in Inter-
est and dividend charges variously
estimated at $360,000 to $460,000 an-
nually. 'With Loew's now earning
about twice its present dividend re-
quirements of $2 per share annually,
financial Interests were quick to
size up the Importance of this pro-
posal.
Present plans contemplate the is-
suance of $16,000,000 of long-term
debentures to bear 4 to 4%% In-
terest. The' set-up Is that the com-
pany would use the proceeds from
this outlay to retire $8,716,000 of
sinking fund 6% gold debentures
outstanding and around $4,000,000
worth of Metro-Goldwyn 7% pre-
ferred stock, the obligation of a
subsidiary and certain real estate
mortgage bonds gruaranteed by
Loew's.
Discussions revealed that thia
company's cash position is the best
to be reported by Loew's. The com-
pany has more than $16,000,000 cash
on hand. The Theatre & Realty
6% bonds would not be disturbed
for the present. These total $8,-
108,700; ,
Belief that directors of RCA might
act to" pay off some of the accumu-
lated dividends ori Radio . Preferred
B Is held responsible for the bulling
of this ^tock, Company ropurted
vastly Improved earnings the first
of this year, and several months ago
paid off nearly $10 In back dlvidch'^s
to each holder of the Radio I're-
ferred A stock. In addition, the
company also has declared one divi-
dend of 87% cents on this Issue.
Improvement in firice for this pre-
ferred also aided Radio common,
which went to 6%.
Continued strength in both Co-
lumbia Picture issues on much
larger volume made for heavy gains
and new highs. No specific new.s
was out on these.
Westlnghouse Pulling
Plenty of sentiment favoring
■Westlnghouse common for the long
pull was' found in the street last
week. It has been creeping Into new
high, ground for several week's now.
Preferred also was strong, ^ closing
only a point away from the peak
price. Preference Issue flnishod at
98, up one point.
Recent Fox Film Corp. statement
for 13-week period ended on March
30, which showed earnings of 26o
a' share, evidently bolstered strength
in Fox A stock. It moved into new
high groulld for .the; current move,
gettinig'to 12,- which is less than two
points from peak of the year. Even
at the close this .Issue was up l^
points. Favorable thing about its
action was that it pushed up. higher
on much heavier volun^e.
. General Theatre Equipment llsns,
with a rise of 2% points net; after
touching a new peak at 12%; stole
the show in the bond market. . This
startling move, which was almost
duplicated by the certificates, was
consummated In vastly Incre^ised
trading. Of course, the continued
drive upwards of. Paramount bonds
Intrigued most traders,- with Par-
amount-Publix liens- showing a net
profit of $6.25 a bond" on the week,
and the certificates boasting a gain,
of $5.75 per bond. These bonds and
certificates to-uched 91% Monday.
"Warner Bros, liens,, showed sus-
tained strength on h'eavy volume,'
evidently reflecting to some extent'-
the trading sentiment swing toward
leading amusement bonds. . After
hitting 69%, these held to 69% as
the closing quotation.
Another amusement Hen to attract
attention was Fox Metropolitan
Playhouses, which Is quoted In over-
the-counter trading. Bid price Mon-
day was $48.50, with the asking, fig-
ure $1 higher. These bonds moved
up several points in the last six
days. Columbia Broadcasting A
stock, quoted in . the same medium,
edged up to 32%, another top for
this-lsBue since 50% stock dividend.
Summary for Week Ending Monday, May 6;
STOCK EXCHANGE
B2ab. LavTi Sales. Issue and late. lah.
774 13,600 American Seat
■ » S4H 14,800 Col. P. vtc. (l)t •48
754 4U 900 Conaol. Film..... 4«
2314 1694 , 2,100 Consol. Film pfd. (l)t 17(4
148 11014 .,2,300 Eastman Kodak (5).* .140
IM 141 220 Do. pfd llSs
I«4 894 14,300 Foi Class A , 12
25% 2014 86,000 Gen. Elec. .(60o) ; 2494
3994 . 8li 32.300 Loew (2)....... ......39«
108 102 200 Do., pfd. (614) 106%
S.'^ 200 Madison Sq. Garden 714
2814 27 400 Met-GM pfd, (1. ) 27%
414 214 40,000 Paramount ctfs,'. o?l
,i}4 14 8,800 Pathe Exchange «
im 814 2,100. Pathe jCloss A
6% 4 48,000' Radio Corp si!
6214 80 1,800 Radio pfd. A (314) ImS
4814 3014 86,700 Radio pfd. B...?. •4m.
294 l2 8,700 RKO . . 1«
4094 8614 SO Universal pfd 3Bll
494 214 &900 TVarner Bros... siJ
24% 1414 300 Do; pfd !..;:!!!. 20^
44H 8294 87,600 •Westlnghouse ♦4414
JO DO 890 Do. pfd, (314) 08
• New 1035 faigh,
iPlus stock extras.
Paid this year on account
New 19Q5 low.
Low.
last.
41<
1694
UA
160
IS^
2394
8794
10614
7H
2716
3>,4
94
1814
*%
17
180H
102
3814
Net
.■oh».
= ;
+2
114
|33
3
1914
4014
9614
86
a
20
4394
08
4314
2114
1254
7014
106
ca
6514
SO
00
om
9114
0014
Bid.
3194
4714
ey*
100
38
87lJ
103%
4294
42 .
6854
SO
3914
0891
4814
Asked.
8274
IS
105
230 Columbia Pic
6,100 Technicolor
000 Tran.«lur (lOc)t
BONOS
$807,000 Gen. Thea, Ea. '40 •12%
01,000 Keith 6s, '46.. •7n3
212,000 Loew 6s, '41 iwS
20.000 Par-Broadway 614a, ' •BO
81,000 Par-Broadway 814a, ....•8514
70,000 Par-Fam-Lasky Os »B0
93,000 Do. ctfs.... -, •oo
131,000 Par-Pub. 814s,.' •0114
158i000 Do. ctfs -, •0114
151,000 Warner Bros. 63, '39; 6094
OVER THE COUNTER, N. Y.
53
1894
2%
Mi
7094
10414
88
811
86
87H
87
8594
-I-IH
-1*
-f »
H-1
H-414
-t-2H
-1-21 1
00 -1-9
8914 -+-494
.9094 +Vi
»1\4 H-«9i
8014 H-4H
1214
7014
10414
• Now 1933 high,
t Plus stock extras.
t Paid this year.
vaudeville, .etc.; capital stock, $6,000
Max Goldstein, 289 Empire boulevard,
Brooklyn; Chas, LauU, 124 "West 47th
street. New -york, and Jos. Goldstein,
3051 Brighton Fifth street, Brooklyn.
Dnnne Theatcs COTp.i theatricals of
all kinds; capital stock, $20,000. Daniel
G. Grimn, T. Victor Howe and Emanuel
Brooks, all of 17 East 42nd street, Now
York,
Sterling Piano Co., Inc.; musical In-
struments of all kinds; capital stock,
$10,000. Adolph L, Steplmn, 2000 Creston
avonue, New York; Fred J. Gerliardt,
728 Jackson avenue. New York, and Chas,
Tuchin, 2332 Catalpa avenue, Brooklyn.
Change of Directors and Powers
Columbia Artists Bureau, Inc.
CALIFORNIA
, „, Sacramento.
'K4»nod the World Oddities, Inc.;
o.ipltAl, 8,000 preferred shares, $10 par;
1 5,000 common shares, no par. Per-
1 itted to Issue 300 preferred, 750 com-
mon. Directors: Joseph -Walters, F. B.
Shallue, Joseph Doyle, 3. M. Cook, T. R.
Wilson.
1VllsIi|re-Santa Uonlca Tbeatra, Inc.|
capital, $26,000; no steck subscribed. Di-
rectors; Harry H. Kclden, Louli 0.
Beldon, Helen Walsh.
Victory IMctures Corp.;- capital, 100
shares; subscribed, $3. Directors. L,
Ryan, Irvine Cohen, M. Saperla.
Olympic Pictures Corp.; capital, 1,00»
shares; subscribed, $3. Directors: U
Ryan, Irving Cohen, M. Saperla.
M. C. Ij6\te, c. (agents) ; capital.
1,000 shares; none subscribed. Directors:
Ellis Hlrachfeld, Irwin Buch.iltcr. II.
Morrov.-.
Krai Art Pictures Corp.; capital, 7,300
.ihares; subscribed, $3. Directors: L;
Ryan, Jrvlnit Cohen, M. Saperla,
Hollywood Studios ot Physical Cnltarei
capital, 600 class A, 600 class B shares)
no par; permitted to Lssiie 250 class A,
160 Class n. Dlroctoni: Terry Hunt, Que
Wilson, William I,.ilrd. Herscliel Green, B.
ISarl -Wright, Richard GoUlwster.
Wednesday, May 8, 1935
ASCAFS
A D I O
VARIETY
49
AUDITORS
Spearman Victim of Rule
Retirement ol Paul Spearman as general counsel to the Federal
Communications Commission is expected to take place within the
next two months. Date of his withdrawal has bcon expedited, It is
reported In broadcast circles, by the rule passed last week by the
commish, which, effective July 1, will prohibit former employees to
appear before It as an attorney or agent In a case until they have
been out of the ^CCs service for two years.
Spearman, It Is said, had figured to spend another year or two
with the commission before resigning to rejoin John Llttlepage in
the practice of broadcasting law. Llttlepage and Spearman shared
an olllce In Washington for several years before the latter received
his assignment to the commission's legal staff.
WSM, Nashville, May Join CBS;
Won't Kill Local Favs for NBC
Among the moves which Columbia
has under consideration In the cam-
paign of strengthening its station
alignment throughout the country
Is the acquisition of "WSM,- Nash-
ville, as an alllliate. With WSM
added to Its list, CBS could boast of
the strongest concentration of
power and coverage in any one sec-
tion of the United States. It would
eventually have three 5P,000-waCtters
In the south, the other two being
WHAS, Louisville; and WW.L, New
Orleans.
WSM, which is owned and oper-
ated by the National Life and Acci-
dent Insurance Co., Is among the.
outlets that have refused to signa-
ture the new NBC contract. Chief
barrier in th-5 case of WSM Is the
lime-clearing provisions of the new
iisreement. Operators of WSM ar-
gue that the main business of the
station Is the selling of Insurance
and that they will not yield to NBC
oonimerclals the various evening
spots now filled by programs that
are doing this Job. Among them Is
the station's Saturday night barn
dance, rated as one of the most pop-
ular programs in that sectloh of the
country.
As has happened In the case of
WJR, Detroit, Columbia Is reported
as seeing In the WSM-NBC Impasse
an opportunity of developing for
Itself another important power
story. WSM now operates at 60,000,
while WWL Is slated to assume sim-
ilar status through a switch in
wavelength position.
Another station with which NBC
is experiencing considerable diffl-
culty in- connection with the new
contract Is WHO, BO.OOO-watter. of
Des Moines. Contract, which the
Palmer Interest.^ entered into with
NBC Dec. 31, 1932, for this outlet,
has until 1938 to go. This affiliate
wants to continue along the lines of
the old contract, by which the Pal-
mers agreed to go on taking as NBC
commercials as were carried by the
station that yoar. Agrefiment also
stipulated that WHO woiild not take
•service from another nntwork mitll
1938.
ENDORSED PROGRAM
GETS WOR RENEWAL
Borden Sales has renewed 'The
Puzzlers' serial over WOR, New
York, for an additional period of
13 weeks. This is the commercial
which was picked by the Woman's
National Radio Committee' as the
most original recent idea In spon-
sored programs.
New contract begins June 5.
Prank Reynolds of Chi Is respon-
sible for the stunt. Brain-twisters
are worked Int • the comedy plot,
which makes lIstenfiK l-nlt their
brows.
Staff Shifts at KOMO
Oklahoma City, May 7.
Bob Green promoted from con-
tinuity to program director at
KOMO, Oklahoma City. Bernard
Macy, chief announcer, hecome.s
-jtudlo director.
Maxine Wright, continuity, trans-
ferred to commercial department.
Weymond Ramsey Joins stafC as
sports announcer. Ervin Bingham,
from WNAD, Norman, OUla., added
'o announcing etalT.
WINS' $263,000
WINS, New York, lias sold $263,-
000 in new contracts In the last
seven months since the reorganiza-
tion of the sal*-*! department under
Walter Preston."
Of thi.s, 65% ■) studio production
programs. Only 5% is outside
transcription.
10% BONUS IS
WORKED OUT
AT NBC
NBC salesmen figure on collect-
ing better than 10% over their sal-
ary as a result of the new bonus
system put Into effect by Edgar
Kobak, v.p. In charge of sales.
Bonus arrangement, which replaced
the commission" setup, provides that
they split up among themselves all
that the network garners from time
above $24,000,000. Latter 1b the net
figure set for the year. Divvy ap-
plies to the salesmen In the branch
ofllces as well as^New York.
Under the previous Bystem the
salesmen collected In addition to
their salaries three different sets of
commissions, one for new night time
business, another for new, daytime
business and a third on' renewed
contracts. Network cut out this
arrangement when It found that in
several cases the salesmen were
netting on thr year more than the
titled execs.
Chi Broadcasters Elect
Chicago, May 7.
William Hutchinson, general man-
ager of WAAF, was elected pres-
ident of the Chicago Broadcasters'
."Vss'n, last week. Other officers are
Ralph Atlass, of WJJD, v.p.; Jeff
King, of CBS-WBBM, secretary-
treasurer. Sen Kancy, of NBC, for
WMAQ-WENR, and Glenn Snyder,
of WLS, were appointed to the di-
rectorial board.
Association also voted to open Us
membership to other stations in the
city instead of keeping the morn-
bershlp restricted to the prosrnt
llnc-up.
Truman Bradley's Job
Chirjago, May 7.
Truman Bradley, CBS-WBBM
announcer and day supervisor. Is
going to the San Diego Fair for the
summer to mike for Ford exhibit.
Gets a leave of absence from CBS
office here.
Visiting New York
W. G. Will son, WKBN.
Youngstown,
E. S. Samuels, WMAS, Spring-
field.
Franklin Doollttle, WDRC, Hart-
ford.
Lincoln Dellar, Ban Diego.
E. A. Wooten, WMBC, Detroit.
mm CHECK
American Society of Composers,
Authors and Publishers has de-
cided to make a wholesale checkup
of the business of It-s station
licensees. Proposal to send an
auditor Into every station holding
one of Its licenses comes as the
sequel to a scrutiny made recently
of the books of 30 outlets and the
discovery that each one of these
had been amisa In Its accounting to
ASCAP. Fees recovered through
this 30-statlon check amounted to
around 140,000.
Contract that ASCAP has with
Its brofidcaster licensees contains a
clause which permits the perform-
ing rights society to assign an
auditor to a station's books for the
purpose of ascertaining whether the
proper remittances have been made.
Auditors engaged by ASCAP have
found that some of the stations. In
'accounting for the' monies due the
Society on the commercial tax, had
deducted two 15% commissions,
whereas the ASCAP contract al-
lows only for one. Also that where
a station exchangee^ Its time for
merchandise the fee due ASCAP
was passed up altogether. It was
found Jn several Instances that only
a portion of the business done by
the station was accounted for in
the Society's reports.
WTMJ DIDN'T LIBEL
Supreme Court Sustains Jury's
Findinga
Milwaukee, May T.
Affirming the verdict of a circuit
court Jury the Wisconsin state su-
preme «ourt denied Walter Slngler,
head of the atate milk pool, the
$100,000 Ubel damages be asked of
radio station WTMJ and Joseph
Beck, commissioner of agriculture.
Suit resulted from a radio speech
last year In which Beck used the
word 'racketeer*' In connection with
state-wide ot^lk strike. Slngler sued,
charging the commlBSloner and sta-
tion had worked In unison to Injure
his reputation and thereby libeled
him. Both courts held otherwise.
$100,000 BAIMEB
Baltimore, May 7.
Marianna Beechlng, 22, radio
singer of Miami, Fla., filed a
breach of promise, suit here In Su-
perior Court last week against Wil-
liam F. Hopkins.
Miss Beechlng seeks $100,000
balm. Hopkins Is 45.
Chain Income from Time Sales
January
February
March
April
1935
$2,894,767
2,757,475
2,971,321
2,692,073
NBC
1934
$2,387,127
2,197,297
2,473,400
2,368,118
1933
$1,869,885
1,742,784
1,997,463
1,690,177
1932
$2,635,447
2,571,609
2,864,783
2,649,892
Total $11,315,636 $9,425,942 $7,300,309 $10,721,731
CBS
January
February
March
April
Total
J935
$1,768,949
1.638,421
1,819,553
1,597,283
1934
$1,406,948
1^387,823
1,524,904
1,371,601
1933
$941,465
884.977
1,016,102
775,487
1932
$1,348,842
1,319,414
1,433,050
1,354,592
$0,824,206 $5,639,276 $3,618,031 $5,455,898
NBC Red and Blue, $1692,073;
CBS Tally $l,597m as Both
Networks Taper Off in April
WIXBS in New Haven
New Haven, May 7.
WIXBS, Waterbury, set to open
branch studio iii Poll building. New
Haven. Local territory has been
handled exclusively by WICC,
Bridgeport and New Haven, since
removal of WDRC to Hartford some
time ago.
New station operates out of
Waterbury.
MUTUAL SETS
UP OWN SALES
DEPT.
Cincinnati, May 7.
Stations involved In the Mutual
Broadcasting System have (igf.lded
to set up a separate selling organlr
zation for the. network. Fred Weber,
now functioning as co-ordinator
for the web. Is slated to head the
sales staff, which will haVe its main
quarters in New York.
Under the arrangement which has
been in effect since the Inception of
the network the sales department
of each station doubled as purvey-
ors of Mutual facDItie.s.
WHN, New York, Drops Hook-Up
Added Expense in Boost from Class C to B
Prompts Action
Tossing aside Its network aspira-
tions for the time being, WHN,
Loew-controlled station in New
York, is giving notice, effective next
week to Its three New England out-
lets — WMEX, Boston; WPRO,
Providence, and WIBX, Waterbury.
WHN decided that network activi-
ties at this time are too costly, and
also has made up Its mind to con-
centrate on local expansion for the
present.
Deal made with the New England
stations gave these broadcasters the
WHN programs at no cost except
wire charges, and meant no extra
Income for the New York program
aoui'ce. Another factor was the New
York musicians' union's Insistence
on boosting WHN's salary scale rat-
ing from C to B class, due to the
network alTIllatlon. Increase would
bring WHN musicians' salaries, now
$56 per, to $76.
No Exceptions
Louis K. Sidney, executive head
of WHN, pointed out to the union
lhat since the station came under
his direction it has entirely elimi-
nated phonograph programs, where
formerly 30% of its daily air time
was filled with dl.scs, and that the
number of musicians now used Is
proportionately higher. But the
union would make no exception.
WHN, without the network con-
nection, is preceding with its show-
manship idca.s as applied to ra/ilo,
using theatre names and established
variety talent to build up its pro-
grams and artl.st bureau, its latest
innovation, a variety show built
around Sophie Tucker and consist-
ing of standard vaudeville acts,
made its debut last week and was
well received.
Three New England stations In
their month's affiliation with WHN
have had the benefit of more star
talent, due to the Loew theatre
connection, than possibly any re-
gional outlets have ever enjoyed at
practically no cost. All three sta-
tions have been taking the WHN
programs on an almowt full dally
schedule.
Although the Uklngs for April
represented a boost of 13.7% over
the figure that prevailed for th«
same lunar period of 1934, NBC la«V^
month moved Into the spring-sum-
mer stretch with an almost record
drop In time sales Income. Differ-
ence between the March and April
grosses of this year came to $279,-
000. Columbia last month beat its
April '34 tally by 16.5%, but also
suffered a similar sharp dive in'
revenue as far as these con-
secutive two months are concerned.
NBC grossed $2,692,073 last month.
In April of 1934 it garnered $2,368,-
118 from the turnover of faclUtlea,
This April's take accounts for a
•meagre increase over the gross tot
April '32, the network's prevlou*
high for the month. April 1932-'0
total was $2,649,892, It's the smalU
est margin over the 1932 flgtires
that the web has shown thlB year.
CBS' April '36 Income from tlm*
is $1,597,283, 'iio compared to $1,-
371,601 for April of last year. In
April '32 the network did $1,364,693.
Comparisons hviifions
Thinks NBC, Dropping
Six WFIL Programs
Philadelphia, May 7.
NBC has stopped picking up some
jjix sustaining programs a week
from WFIL, allegedly as the result
of a letter written by Keith Mc-
Leod, the station's program direc-
tor, and published on the radio page
of the New York Sun. Letter wa«
in response to comment made by
Peter DIxon In his column of April
27 about the network's old slumber
hour and a query as to why NUC
doesn't resume thin program.
McLeod's letter called Dixon's at-
tention to the fact that WFIL was
airing nightly a slumber hour with
the orchestra headed by Ludwlg
Laurler, who originated the pro-
gram on NBC, McLeod al.so took
the occasion to point out what he
thought was the superiority of
Laurier's present unit over the one
that NBC furnished him with, be-
cause in the case of the network
.<ihow he had to take whatever mu-
slcianij were available to him lat^,
at night, whereas' now he has the
same group working with him all •
the time.
It was the expose of this inside
artgle of operations which NBC
didn't like. McLeod Is a former
NBC employee.
Buddy to France
E. C. Buddy, formerly assistant
director of public events at CBS,
has left that organization to be
Paris representative for Paramount
News. Buddy departed for Europe
this past week. He was with Col-
umbia for over a year.
His successor is to be named
within a few days.
SO
VARIETY
RADIO
Wednesday, May 8, 1935
Palsy-Walsy Pact Cracks as
Newspapers Ask Doc Youi^
To Resign, and He Obl^es
St. Paul, May 7.
Twin Cities Uon-and-lamb act
haa done a bust-up. At least, one
little lamb has leaped the corral to
escape being gobbled by the alleged
lion. There are, as usual, two sides
to the story.
At a meeting Tuesday (30) noon,
W. F. Johns of the St. Paul Dis-
patch (co-owner with the Minne-
apolis Tribune of WTCN) moved
that i)r. George W. Toung, owner
of WDGY, be asked to resign frorri'
the Association of Twin Cities
Newspapers and Radio Stations.
Motion was seconded by Walter
Lamb of the Minneapolis Tribune,
and unanimously carried! Dr. Young
offered his resignation, which wafi
Immediately accepted, whereupon
the medico withdrew from the meet-
ing.
Kcsultant situation is so muddled
that it may mean the new associa-
tion, formed three months ago to
keep out chiseling agencies and
ehady advei-tisers and to cleanr up
the advertising situation generally,
may make a few spasmodic leaps
and -die a-qulvering.
For although association members
Insist that the doctor was asked to
scrani 'because of his refusal to co-
operate with the group in the mat-
ter of credits and because of an
obvious tendency on the part of
WDGY to operate along non-associ-
ation lines,' Dr. Young's side of the
story Is that the members seemed to
•want- to make a collection agency
^Hit of.the association' and that al-
though three meetings - back he
flashed a written resignation, mem-
bers' .at that time dissuaded him
from.'pre.senting it offlcially.
Can't Ever Agree?
'In the United States,' Dr. Young
thinks, 'newspapers and radio never
Will get along together, "The .news-
papers bought "WTCN solely ior the
purpose of fighting radio. By boo3t7
Ing radio, rates, they'll drive adver-
tisers away from radio' and into
newspaper' advertising. .
'I'm the only radio station owner,
who, belonged to the, jsrou^. Natur-'
ally my trend of thought would be
vitally different from that of m(?re
BtatlQn employes, I think the idea
of a radio-newspaper association is
fine, but when one or ' the .. other
tries to dominate. It Just can't work
out'
Another Angle
In connection with a series
of novelty interviews which it
ia running Station WINS,
New York, thought it would
be ducky to have the Times
Square out-of-town news-
paper stand (Hotaling), send
over a representative to be in-
■ terviewed.
But. the WINS emissary to
■the. , Times Square conces-
sionaire, met with an indignant
reception and a flat refusal,
'Radio is ruining the news-
paper business,' declared the
irate personage.
Analysis of Profits
And Losses by States
Made for Year 1933
TYPOGRAPHERS JOIN
ANTI-RADIO CHORUS
Boston, May 7.
Boston printing trades are ap-
parently worried about radio com-
petlsh. At a recent meeting of the
Boston Typographical Union No. 13
a resolution calling for govein-
ment control of radio broadcasting-
and reduction of advertising time
on radio, programs was , referred to
the ejX^cutive commi.ttee.of that or-
ganization for immedlaite action
through the support of the' Iliassa-
chusetts congressional delegation.
The typos -advoeatfr reduction of
etlwT advertising- to the ratio of one'
hour ^commercial to every three,
hours, of entertainment or non-
commercial broadcasting.
M. H.' Aylesworth, president, of-
NBCi :W-as quoted at the typo meet-
ing ■ RB.; saying that radio stations
carried- relatively the same amount
of . Advertising, as newspapers, and,
magazines, namely, 75% advertising
and .25% news, educational and
entertainment matter. Stress was
laid on the point that Canada al-
low.s only 5% advertising and Eng-
land none on the air.
- Resolution Included a statement
that 30.000 workers In the printing
trades were bereft of full time em-
plo.vment through diversion of ad-
vcrtlsintr tiom printed media to the
ethor -waves.
Washington, May 7.
Broadcasting stations in 30 states
had a margin of $866,000 between
gross revenues and total operating
expenses in 1933, according to spe-
cial analysis by VARnsTT of final re-
vised figures collected by. the Cen-
sus Bureau last year.
Government figure-factory reports
disclosed that stations in 9 states
for which data was available went
Into-, the red while the other 21
states had indicated surpluses rang-
ing from $143,000 in Michigan to
$2,000 iii.Montana. With figures for
New York missing, lilinola trans-
mitters apparently had the largest
grogs, $1,800,000, which boiled down
to an operating .surplus of $127,000.
Total gross receipts for the rela-
tively few; stations for which goy-
ernirhcrit'. collected dojp'e aggregated
$12;,'2'B9';o6o^,"' meaning; thei indicated
gross 'profit was practically seven
percent. Excefeises aggregated $1,-
.pfe7,000 and-deflcits, $221,000.
Sharply contrasted with the situ-
ation in th(S broadcast field were
conditions confronting advertising
apd billboard agencies. Such enter-
prises pocketed $189,867i00,0 and had
operating expenses of $61,633,000,
leaving a margin of $128,334,000,
Reds vs. Blacks
Gross surplus was reported from
the following states: Alabama,
$6,000; Arlzonai, $12,000; Colorado,
$76,000; G-eorgla, $25,000; Idaho,
$4,000; Illinois. $127,000; Iowa, $9
000; Louisiana, $47,000; Maryland,
$91,000; Michigan, $143,000; Minne
sota, $30,000; Missouri, $79,000 Mon-
tana, $2,000; Nebraska, $43,000;
Oklahoma, $29,000; Oregon, $86,000;
South Dakota, $9,000; Tennessee,
$74,000; Texas, $68,000; Utah, $20,-
000; and Washington, $107,000.
Deficits occurred in these states:
Florida, $9,000; Indiana, $17,000;
Kansas, $91,000; Mississippi, $10,-
000; North Carolina, $25,000; North
Dakota, $1,000; South Carolina,
$12,000; Virginia, $10,000; and WIs-
coi>sln. $46,000.
WSOC Staff Changes
Charlotte, N. C, Jlay 7.
Two personnel changes have
talcpii place at AVSOC, NBC affiUato
iiere. Ron Jenkins resigned as pro-
r::;mi rlirector and Paul Norrls, an-
nciir.icer, promoted to that post,
,.\(Milioiis to the staff are: Charles
•1;: . .announcer, formerly of
i TK. Raleigh, N. C, and S. T.
'.■.!;rr. control operator, formerly
^YnDW, Augusta, Ga.
N.Y;-fiOS. STATION TIE
ON NEWSPAPER DEAL
i Another odd hookup 'within radio
links iflfWs, New York, and WAAB,
DostoSti for a single half-hour pro
gram. Corriere d'American, Ital-
ian newspaper, worked out a deal
with two sponsors. Cosmopolitan
Importing Co. and Pastene & Co.
to start the nightly programs (8
p.m, EDST). Columbia switch-
board will carry- the program from
WINS to Boston.
Vincent Sorey orchesti-a will
background operatic guest stars,
Programs entirely in English ex-
cept for one Italian announcement,
Ncwsaper is using the time as a
two-way sales propo.sitlon in con-
nection w.^li its newsprint advertis
Ing. Expects to have every day
sponsored eventually, but for the
present only three .sessions are
bankrolled".
WINS and Corriere d'Amerlca
were set some weeks .igo, but a
hitch developed. New deal sup-
plants original contr.icts for full
how piTip:r,nni.
CLERIC AT WGR-WKBW
Buffalo Patter Now Radio Traffic
Manager
Buifalo, May 7.
.Rev. James C. Crosson has been
appointed traffic manager of sta-
tions WGR-WKBW. Rev. Crosson,
an Army chaplain, resigned aa rec-
tor of St. Mary's-on-tho-HIll as an
anti-pacifist gesture.
He succeeds Walter Amidon as
traffic manager of the two , Buffalo
Broadcasting Co. outlets. Amldoji
advances to sales division, in charge
of sales production.
WMCA FEEDING
FOUR STATIONS
WMCA, New York, Sunday (5)
added three more stations to the
group it's feeding sustaining pro-
grams. Newcomers are WOL,
Washington; WCBM, Baltimore,
and WDEL, Wilmington. ' WIP,
Philadelphia, has for several weeks
been taking WMCA's sustaining
service as part of an arrangement
which makes the two stations avail-
able to advertisers on a hookup.
Donald Flamm, WMCA prez;
averred that he gets nothing; for
his sustaining prograitis and'ithat
the only expense entailed are the
line charges for which each outlet
obligates itself. He hoped, Flamm
added, that the sustaining service
alliance wasn't interpreted as indi-
cating the start of a third network.
The five stations could, however, as
a group be made available to
advertisers.
Baltimore, May 7.
WCBM, in tying up with WMCA,
N. Y., for a mutual exchange of
programs, in a set-up that com-
menced last Sunday, won't pipe out
any of the local programs for a
while till some adjudged suitable
ar? lined up. George Boeder, WCBM
station manager, hops upi to N. Y.
tomorrow (Wed.) to discuss matter
with , program-manager of WMCA.
Me'ariwhUe 'local broadcaster will
rely for programs much less than
it did during time It was succes-
sively a link in the now defunct
Amalgamated, General, and the two
different American Broadcasting
regional chains. When the last,
headed by Arde Bulova of WNEW,
N. Y., terminated' month and half
ago, WCBM was forced overnight
to cast for self. Since that time
station has developed quite a num-
ber of increasingly popular local
sustainers that will stick despite
new out-of-town periods now made
available through new hook-up with
WMCA-
PUSH AIR EDITORS
AROUND IN BUFFALO
Buffalo, May 7.
Scheduled Introduction of Rod
Reed, Buffalo Times Radio Editor,
and Joe Haeffner, Evening News
ditto, , to CBS audience on Wednes-
day night (May 1) with Vincent
Dopez was grand floppo, Lopez
press agent,, arranging novelty,
volunteered to drive Reed and
femme to Hollywood Night Club in.
Tonawanda, N, Y., where Lopez,
broadcast originated. Last moment
Lopez man called Reed suggesting
he Jump on a street car and meet
him. Reed , and, femme In evening
dress couldn't cfuite see the street
Car- business and decided to pass up
the broadcast.
In the meantime WKBW an-
nouncer took it upon himself with-
out authorization to veto the ap-
pearance of News radio editor who
la also p.a. for opposition station
WBEN. Result was that Lopez
broadcast straight program without
guests.
Solicit Woolworth
FGC's Washington Hearings
Woolworth chain is being sought
by NBC as a network customer.
Web has prepared a presentation
covering the 5c and 10c field and is
now scouting around for some acts
to submit along with it.
Of the cheap priced merchandise
syndicates the only one that has
been active In broadcasting within
the past three ycar.i is Kresge.
Latter chain used a disc series in
several spots two seasons ago. It
will be Woolw'orth's flr.'it air try. If
it goes with NT5C.
Washington, May 7.
Putting more stations on the spot in the air sapolio movement, Federal
Comrhunlcations Commission last week swelled already- Jammed hearing
docket and disposed of only minor applications.
Daytime power increase from 600 tq 1 kw was granted KTUL, Tulsa,
Okla„ while WESG, Elmlra, N. Y., received special authorization to ex-
periment during daylight hours on 1,000. Commlsh refused to oko pro-
posed move of WJJD from Chicago to Dea Plains, 111., and denied appll-
cation of Amzl G. Barber, Montgomery, Ala,, for new. station operating
on 1210 with 100. Increase of night power from 250 to 500 was given
WEAN, Providence, R. I, Only new transmitter grant went to Hart &
Nelson, High Point, N. C, whose station will operate days only on 1200
with 100.
Must Justify Selves
Three licensees were ordered to Justify their existence at hearings on
applications for franchise renewals. Group comprises WFEA, Merrimack,
N. H.;.WGES, Chicago, 111., and WEDQ, Chicago, El.
'Other cases set down for examiners Included: Connecticut Broadcast-
ing Co., New Britain, Conn., hew station on 1370 with 100; Central Broad-
casting Station, Brownwood, Tex., new station on 1210 with 100; WHBU,
Anderson, Ind.', increase day power from 100 to 250; Southern Gregory
Publishing Co., Roseburg, Ore,, new station on 1500 with 100; WNBF,
Binghamton, N. Y., special authority to shift from 1600 to 1240 and
boost' power from 100, night and 260 day to 600 night and 1 kw day;
Clinton Broadcasting Corp., Clinton, S. C,, new station on 1380 with 500;
KGFG, Oklahoma City, Okla,, increase power from 100 night and day to
100 night and 260 day; WWL, New Orleans, La., change hours from
specified to unlimited; WIL, St. Louis, Mo., special authority to change
frequency from 1200 to 1250 and Increase power from 100 night and 250
day' "to '260 night and 600 days; Hyman Altman, Detroit, new station
on 1370 with 100 days; WCBA, AUentown, Penn., power boost from 250
to I'itw; WSAN,- AUentown, Penn., power boost from 250 to 1 kw; Bell
Publishing Co., Belton, Tex,, new station on 1370 with 100; Honolulu
Broadcasting Co., Hilo, Hawaii, new station on 1420 with 100 night and
260 4ay, California Sales- Contract. Co., San Francisco, new station on
1280 With 500 night and 1 kw day; WGBI, Scranton, Penn, Juice Jump
from 260 to 6'00; WEXL, Royal Oak, Mich., change frequency from 1310
to. 1420 and increase power from 50 to 100 night and 260 day (facilities
of WMBC); L & S Broadcasting Co., Waycross, Ga„ new station on 1200
with 100, and new station on 1500 with 100; KIDI, Idaho Falls, Ida., in-
crease from 260 night and 500 day +5 500 night and 1 kw day; A. Coren-
sbn, Ventura, Calif,, new station on 600 with 250; Thames Broadcasting
Corp., New London, Conn., new station on 1200 with 100; and KLPM,
Minot, N. D., change frequency from 1240 to 600 kc.
Phila Storage Co.
Given Temporary
Injunction Vs. RCA
Wilmington, May 7.
Temporary order -Issued against
RCA by Chancellor- Joslah O. Wol-
cotb restraining- further steps to
cancel .-.patent - license agreements
with the Philadelphia Storage Bat-
tery Co., : which filed a complaint
charging RCA waa making the can-
cellations on the ground the plain-
tiff was violating the agreements
in .its dealings -wilth Television
Corp., Transitone . and Philco.
Philadelphia Storage Battery em-
ploys 7,000 in ■ Philadelphia, chiefly
mialdng receiving sets. Contends. Its
investment is $14,000,000. RCA is
ordered to appear May 28 to show
cause why a preliminary injunction
should not be issued.
Complainant says it received no-
tice from RCA on April 10 that the
agreement would be forfeited in 80
days on the grounds of default.
The bill of complaint also says
RCA charged the complainant with
default in the manner in which it
rendered reports and royalty state-
ments to RCA; by making and sell-
ing less than complete sets, and by
not computing and paying royalties
at the rate of 5% on the selling
price of complete sets.
HOTELS, WEBS
HATCH IDEA
New York hotel men propose to
get around the Impasse brought on
by their refusal to pay the $3 f tax
Imposed , on pickup bands by the
New York Musicians' Union by
originating warbling programs from
their respective . spots. Proposition
that the hotel operators have made
to NBC and Columbia involves air-
ing the singers on a sustaining
basis, with the hotels booking tho
songsters through the networks'
artists bureaus in return for a plug
or two during the program.
Only musical, expense that would
be Involved in such broadcasts ia
the salary of the piano player. Net-
works have advised the hotel men
that they would meet some time
this week to consider the angle.
Causing the webs to proceed cau-
tiously, on the proposal is the possi-
bility of Incurring an unfavorable
reaction from Local 802's officials.
ASTAIRE SEEMS TO
DISAGREE ON DEAL
WMCA DANCE PARADE
BACK TO 3-HR. SKED
WMCA's dance parade fesumes
its former proportions with flve new
bands added to its present out-of-
town- hookups, Latest additions
■which have been .obtained through
Jay Lewis are -as follows; Dick
Pccararo's, . -Monta- Rosa Cafe;
Chai'les Benci, Zimmerman's Buda-
pest; William Nichols, Rustic
Cabins, Englewood; Jack Butler's,
Circle Ballroom, and Dela Rosa,
Glno's Cedar Gardens. All are pay-
ing flat sum for air time.
Parade now on from 11 p.m. to
2 a.m. EDST, which was the sta-
ton's former schedule up to the
time of the musician's mixup. Plilily
bands which are piped througli are
Johnny Brown, Rafter's; Doc Hol-
der, Plantation; Eddie Bonnelli, Ho-
tel Adelphla; Eddie Pryor, Cathay
Tea Garden; Val Erir , Hotel Ear-
clay; Oliver Naylor, Hotel Walton;
Paul Mason, Hotel Sylvanla; How-
ard Lannln, Town Casino, and
Dave Van Horn, La Casa,
Don Carlos orchestra, with Jack
Buckland as. solol.st, broadcasting
from the Onondaga hotel through
WFHL, Syracuse, will go on the
CCS network, but with the billing
changed to Ted DifK-lnson nnO hia
nrriiesti'd.
■ Joseph Katz Agency' is reported
hhvlhg. an option on Fred Astaire'a
services for radio. . 'Honeymoon for
Three' is the tentative title of an
act . for him which has been co-
scripted by Jullen Field and Nancy
Hamillton. , Field , returned from
Holly-wOOd this past Week, complet-
irig details on the deal,
Johnny Green is to write miisio
for the air series. Commercial au-
ditions .will be held within the next
few weeks, , right 'after completion
of Astalre's forthcoming Radio pic-
ture, 'Top Hat.' Not decided as yet
if broadcasting will be from the
east or west.
Hollywood, May 7,
Fred Astaire states he has made
no auditions and does not con-
template any radio deal at present.
Sticks Through Summer
Syracuse, May 7.
Roy Furniture Company will con-
tinue their radio campaign through
the summer, over station WFBL,
Syracuse, New York. This is the
first time in four years of radio
advertising firm has continued
through the entire summer.
Bob Keefe, WFBL announcer, is
writing and producing the show.
Gertrude Alderman nnd Keefe an-
nounce, Caroline Rich and CJonru--
.-VI-'-i-iKtrnnff .TUr>ninle ,is -solo!-.-'
Wednesday, Maj 8, 1935
n A D I
VARIETY
51
MEDICINE SHOW CRISIS
AIR-PEDAGOGS
RALLY MAY 15
LOOKS BIG
Washington, May 7.
Pull house of delegates at confer
ence on closer ties between com'
merclal broadcasters and religious
and educational groups Is pre-
dicted by Federal Communications
Commission,
List of expected participants at
conference slated for May 15 com
prises numerous educational crowds
and leading radio groups. Docket
Includes Kunslty-Trendle, Tanltee
Network, Hearst, Knickerbocker
Broadcasting, National Association
of Broadcasters, stations WDIL,
KGW, WTMJ KTSA, KNOW,
KTAT, WACO, KOMO, KGKO,
WBAP, WFAA, KPWB, KSL,
WFBL, WDGY, WWAE, WMEX
WLWL, KMBC, WHO, WVFW,
KOIN, WOW, WBBR, WHK.
WBEN, WLBL. WHOM, WBBM,
WSMB, WIRE, WFBR, WDNC and
WMAS.
Other parties listed are National
Committee on Education by Radio,
Smithsonian Institution, Ohio Radio
Education Association, American
Association for Adult Education,
National Advisory Council on Radio
In Education, Carnegie Institution,
Massachusetts Department of Edu-
cation, University of Chicago,
American Vocational Association,
Kansas State College, St. Olaf Col-
lege, Cornell University, 'Wisconsin
University, Ohio State University,
University of Minnesota, University
of Florida, National Education Asso-
ciation, National Institution of Pub-
lic Affairs, Red Cross, Civil Liberties
Union, Beaver, Penn., Daily Times,
Brooklyn Eagle, Chicago Civic
Broadcast Bureau, American Medi-
cal Association, International Radio
Program Magazine, International
News, and Federal Office of Edu-
cation.
Commercial broadcasters gen-
erally are leajDlng aboard the Com-
mish bandwagon, figuring that a
Uttle co-operation now may head
oft more drastic government action
In the future.
RIPLEY AT $1,250
STARTS OCTOBER 2
Robert L. Ripley, opens on the
Flelschmann's bakers broadcast
Oct. 2. It's the spot now filled on
NBC by Joo Penner. Prior to the
Sunday night series Ripley will do
tltree appearances on the Rudy
Vallee-Fleischmann frame. His sal-
ary, covering the Sunday night
•eries for 2C weeks and the three
■pot bookings, is $1,250 a broadcast.
While J, Walter Thompson was
ilckerlng with Ripley for the bakers
•how, the cartoonist was also hold-
ing an audition for Life Savers,
ilirough the Fletcher & Ellis
agency.
Sid Teh Eyck'a Job
Cincinnati, May 7.
Sid Ten Eyck has resigned from
WCKT, where he served as an-
nouncer and m.c. for the past year,
to become program director of
WSMK, Dayton. He carries along
a gold wrist watch, a memento from
Ih. B. Wilson, head of the local sta-
tion.
Ten Eyck was office boy for Wll-
■on prior to making his air debut on
WCKT. Later he worked at WLW,
•everal Eastern stations and for
NBC in N. T.
Reports — Not Decisions
Federal Trade Commission
will give, when asked, reports
— not decisions — as to various
medicinal products. In general
stations cannot escape respon-
sibility when accepting ac-
counts' which may subsequently
be challenged.
Whole problem is marked
by buck-passing. Right now
everybody is jittery about
laxative or other programs that
may offend good taste and
draw critical fire. Constant
hammering of reformers has
produced this situation with
government agencies in a
quandary and the stations the
goats.
AMATEUR SHOW
HiniNGCUBA
Amateur night idea in radio is
being introduced by an American
account on a Cuban station. Lam-
bert Pharmaceutical Co. has bought
a week half hour on CMW, Havana,
to advertise its Prophylactic tooth-
brush by way of an amateur pro-
gram. Series is scheduled to start
June 28.
Lambert has arranged to furnish
cash prizes and a week's engage-
ment at a Havana, theatre to the
winners. Conquest Alliance Co.
booked the time.
Stations Don't Know Which
Way to Turn as Washing-
ton Passes Buck — United
Remedies Plenty Peeved
at Radio
CHI RESOLUTION
Tommy Coates on Back
Tommy Coates, announcer on
WMCA, New York, Is a patient at
Roosevelt Hospital, following an
auto collision last week.
Suffered a head fracture and other
severe Injuries which will lay him
up for sometime.
Chicago, May 7.
Growing unrest among the sta-
tions on one side and the propri-
etary manufacturers on the other,
over the medical advertising situa-
tion is starting to blow off in varl-
but spots in resolutions, new poli-
cies, realignment of advertising
schedules and other eruptions. Chi-
cago Broadcasters Assn. last week
drew up a special resolution to the
National Assn. of Broadcasters
asking that body to take a more
active part in the present turmoil.
Chicago Broadcasters feel that
the national organization has been
laying low while the stations have
literally been put on the spot be-
cause of sudden switches of Wash-
ington policy towards medical ac-
counts. In a specially drawn peti-
tion the Chicago Broadcasters are
going to ask the N.A.B. to front
for the stations throughout the
country and to contact the Federal
Communications Commission In ad-
vance on various medical accounts
to determine Just how the FCC
members feel about certain prod-
ucts and copy. Feel that the N.A.B.
chieftains In Washington should
(Continued on page 63)
Won't Buy Sound-on-Film Equipment
To Handle Pathe Newsreel Show
Evidence
Chicago, May 7.
One time salesman gets a
good deal of business through
the rib system. Calls agency
and tells 'em he's just heard
they've lost such-and-such ac-
count.
Agency denies the report and
to prove Its case in a couple
of days sends around an order
for some advertising for the
particular account.
NBC BUILDS
AROUND WLW
NBC is swelling the red (WEAF)
network to 22 stations Jan. 1 with
the addition of WIRE, formerly
WKBF, Indianapolis. Latter station
currently holds an optional position
on the NBC rate card.
Main purpose of the move is to
strengthen the red link's coverage
in the area represented by WLW,
Cincinnati. Advertiser will be able
to buy WSAI, Cincy; WHIO, Day-
ton, and WIRE for a total of $600
per night-time hour. Rate of WLW,
the other optional outlet on the
NBC card. Is $1,200 an hour.
WIRE Is owned and operated by
William E. Voegelback and Charles
Dawes, the latter a son of Rufus
Dawes, Chicago banker and head
of the Chicago World's Fair.
STATIONS MUST BE IM-READERS;
FCC WILL NOT DIVULGE POLICY
Fear of Congress Prompts FCC to Make Mystery, of
Its Cleanup Campaign — Complete Lack of Candor
in Washington
Jackson-Moore Open
Chicago, May 7.
L. E. Jackson, former sales.nan
With NBC here, and Margaret
Moore, formerly with World Broad -
<!astlng, have opened their own ex-
clusive station representative oITlces
here.
Firm name be ,T.T-!c'-on-
Monro.
Washington, May 7.
Government air clean-up cam-
paign is in full swing despite ef-
forts of Federal Communciations
Commission to hush Its sapollo
drive, which has put a dozen sta-
tions on the spot and has holders of
a score more licenses on the anxious
seat.
Conspiracy of secrecy surrounds
commlsh grants of temporary and
short-term renewals to 21 broad-
casters and likewise envelops the
identity of the programs which
government regulators arc trying to
gag. Complaints in many cases are
disguised while in others the sole
formal reason for requiring hear-
ings la to 'determine the nature
and character of programs.'
Six major types of programs have
drawn government's fire, but de-
spite frantic pleas of broadcasters
Commlsh stubbornly refuses to
warn operators against programs
which aro not in good standing.
Excuse for keeping the identities
secret is the anti-censorship clause
of the communications act and fear
that congresslonol champions of
suspected violators would raise the
Capitol roof if any overt action
were taken.
For the.^ic reasons, the Commlsh Is
availing itself of the public Inter-
eat clauses of the communications
law, together with its own arbitrary
ordoi'd and regulations, and is or-
(lo'ing hearlng.s to 'find out' wheth-
er .stations immune on oilier grounds
have been obeying rules coverin,';
toclinical matters. Policy of rigid
enforcement of all regulations
covering equipment, log books, re-
poi'ts, hour": o' opT.atfon. api^I al-
lied topics forms the foundation of
the drive.
Programs which are causing nu-
merous broadcasters all sorts of
woe are;
1. Lotteries, particularly spot an-
nouncements for local charity
events.
2. Fortune tellers, which have
been banned as point-to-point com-
munication.
3. Racing tips, which come under
the same heading.
4 Blood and thunder kids' pro-
grams.
5. Birth-control compound, which
has aroused widespread antagonism
from the Catholic Church.
6. Fat-removing compound, which
a few years ago was the target of
the Federal Trade Commission.
Currently at least a dozen sta-
tions are in trouble because of the
program advertising a controversial
reducer and several more are on the
spot for their airing of the contra-
ceptive paste, but neither of these
programs is mentioned In any bills
of particulars or other documents
available to public inspection.
Nearest the Commlsh comes to
frank speaking Is to specify that one
New York station is suspected of
violating prohibition In the 1934
law against 'Indecent' language.
Run- Around
Efforts to obtain a list of stations
cited for program trouble or to It>arn
ftxact Identity of all feature.M which
Commlsh regards as objectionable
get no where, inquirers getting a
runaround from offlce to office and
division to division. Government
nfriclalp arbitrarily refusft to ex-
plain reasons why more than a
score of stations have been given
temporary licenses, mostly for one
month, and will not even Inform
members of Congress of the cause
of such action.
Dockets of only three stations
cited for hearing on renewal appli-
cations are available. They are
WMCA, New York, and WAAT,
Jersey City, which were ordered to
appear before examiners to deter-
mine the nature and character of
programs, and KXA, Seattle, or-
dered to hearing because of failure
to file certain required data and on
account of another pending appli-
cation for Its facilities. Added
charge against WMCA is possible
violation f of the anti-indecency
clause.
Other stations ordered to hearing
on renewal applications are KGBZ,
York, Neb.; KPJM, Prescott, Ariz.;
KGFC and KRKD, Los Angeles;
KFWB, Hollywood; KMPC, Bever-
ly Hills; KIEV, Glendale; WFEA,
Merrimack, N. H., and WGES and
WDEC, Chicago.
Temporary Licenses
Temporary licenses, subject to
revocation at any time, have been
Issued to WAAT, Jersey City;
WHA, Madison, Wis.; KFYR, Bis-
marck, N. D., and New York and
Brooklyn stations involved in the
Brooklyn Eagle scramble for a full-
time transmitter.
Temporary licenses running only
until June 1 have been granted to
KGDY, Huron, S. D.; WCBA, Allen-
town, Pa.; WRBX, Roanoke, Va.;
WLE and WTCN, i'linncapolis;
KGBU, Ketchikan, Alaska; WABI,
Bangor, Me.; WSMB, New Orleans;
WKBW, Buffalo; WHEC, Rochester;
WGAR, Cleveland; WIOD, Miami;-
WIRE, Indianapolis, and WQAM,
Miami.
.Supplementing this group, WD.VS,
Philadelphia, and WHFC, CIc^to,
111., have been licen.sed until July .1
Rather than buy special equip-
ment to reproduce the sound car-
ried on Pathe News film for the
Emerson Drug Co. program, Colum-
bia owned and operated stations
will originate the broadcasts from
the booths of adjacent picture the-
atres. Both CBS and NBC have
advised J. Walter Thompson,
agency on the account, that they
will bill Emerson for any extra ex-
penses incurred in having the news-
clips translated from film.
Networks' expression of policy
toward the Bromo Seltzer appro-
priation followed the sending out by
Thompson of a letter to some BO
stations In which the latter were
asked what sort of a proposition
they would expect from the account
In return for equipping their plants
with sound reproduction apparatus.
Letter, which was framed aa a
questionnaire, approathed the sub-
ject warily. It first asked the broad-
caster whether he had such equip-
ment on hand, whether he antici-
pated receiving other commercial
recording on film In the near future
end what the installation of such
equipment would cost and then pro-
pounded the query as to how much
of contract he would expect if the
Bromo Seltzer business was made "Sii.
available to hlrn. Stations that dug
around for info found that this
equipment could be bought for $1,-
260 outright and for $1,350 in tl
payments.
Networks' Attitude
In answering for the stations they
operate NBC and CBS declared that
they would only accept this spot
business providing the account paid
for this equipment outfit, or the ex-
penses entailed In reproducing, the
sound from some source outside the
station. While mulling over the
situation network execs took Into
account provisions In the broad-
casting code which prohibits any
giatis use of extra facilities for the
airing of a commercial program.
CBS stations are getting around
the problem by having the loathe
f.lm clips run off In a booth in some
liearby theatre and the sound head
hooked up to the station's switch-
board by a specially leased wire.
Arrangement of tjils sort goes into
effect today (Wednesday) in con-
nection with the airing of the
Bromo Seltzer program by WJSV,
Washington. Columbia outlet has
rented a preview booth in the Earle
theatre. Similar projection booth
arrangements have, been made by
WCCO, Minneapolis, and WBT,
Charlotte.
METRO FIGURING AIR
PLUG FOR PICTURES
Hollywood, May 7.
Metro Is currently Interested in
the idea of a half-hour weekly
chain broadcast to plug its pic-
tures. Idea will be of the variety
type with music. Studio, If the af-
fair jells, plans to use June Knight,
Harry Stockwell, Allan Jones, Shir-
ley Knight and Robert Taylor on
the vocal end singing numbers from
Metro pictures.
Rest of the time would be taken
up by Charles Butterworth, Stuart
Erwln, Sid Silvers and other Metro
comics. At present studio is against
using scenes from pictures.
How to Shampoo a Poodle
Oakley Bidwell, socialite p.a., won
a cash award and a job on WMCA,
New York, last week by submitting
a prize winning letter to Dogglow
Products on how to shampoo a pet
poodle. Ho was the only entrant
who popped up, so sponsor had to
give him the $50 check.
Company liked the style and con-
tent of the note, and after finding
out more about Bidwell decided to
have him han'tlle continuity, an-
nouncing and general production.
Now on the payroll for $50 a week
hcsldfi.";.
52 VARIETY
BASIC
WednesdAjt Maj 8, 1933
Radio Chatter
New York
Lloyd Hinitley. broadcasting fi-om
the statler, Buffalo, with an occa-
siiinsil XJ-5C spot, will move into the
Ambassador at Atlantic City for the
summer.
Jack McLean has left the WEBR,
Biirialo, announcing- staff and joined
■\\ CU-WKBW.
Cliff Jones. WGR-WKBW dra-
matic staff member, doublinET be-
tuten studio and stage, playing lead
)!i local Playhouse drama.- Negotiat-
ing' to do local air version of 'Stevc-
do. e' in which he trouped.
Kobort Ripley came to town and
\v;'.s ballyhooed by the News which
own.s station WBEN here. Sche4-
U (.-d to go on WBEX with Ben
IS: ;-nie in the evening, he was heard
thi-ough the WGR transmitter in
tlK' iifiernoon at an Ad Club
111 jhcon.
i:va Taylor, NBC warbler just out
of bed from a siege of the flu, had
w^rse luck, when her mink cape
w:i-5 snatched from her shoulders by
a fellow subway passenger just be-
fyr:> the doors slammed shut. Train
inilled into Times Square station,
0:-. the man did a turnabout and
g: '.bbrd the nock-piece. Cope was
a i-^cent wedding anniversary pres-
e:'. from her husband. Clarence
V.' liamr. music publisher.
"With the addition of the Chipso
•J'ome Sweet Home' sketch, five
til >cs weekly, to the list of pro-
gr;\ ns Procter & Gamble is spon-
soring over the NBC red vfcb, and
th-j changes in starting hour of the
pt'.ier skits, the, Camay 'Dreanis
Come True' swing, feat-urlng Barry
McKinley, baritone, and Ray Slna-
ti-,-.'s orchestra, Is now looped on
Tuesday, Wednesday and Thursday,
In :tead of Monday, Wednesday and
Tbursday. 'Home' leads the parade
ai 3 p.m.. followed by the Crisco
'Vic and Sade,' and then Oxydol's
Ma Perkins (latter feature orlg-
ln:ite.<i In Chicago), on the flve-a-
wook basis. 'Dreams' comes on the
at 3:45.
Among other things being fitting
fo.- Music Week, Kay Foster has
started a series of special 15 -minute
broadcasts over WEAP dedicated to
fiimouH composers. Her first was
Thursday (2), dedicated to Jerome
Kern.
Edward Tomllnson, authority on
South America, Is en route to
Busnos Aires, to report proceedings
on the Pan-American Economic
Cc-.iference for rebroadcast over
Nr'c.
. 00 Reichniann to nil in at Wal-
do .-Astoria between Henry King's
ex;r and Guy Lombardo's re-entry,
Bt- -ang May 27.
.'FAS, White Plains broadcost-
lr> - Westchester Music Festival.
i:enay Venuta,, CBS -warbler, gets
.he first club date here by appear-
In at LaRue's swank spot.
.-■-■•.ul Whiteman goes to Detroit
Mry 24 for a five-day engagement
at Paradlse-on-the-Lake summer
pi- ;:e.
I-argest local account ever sold at
"Wl^'BL, Syracuse, was sold by
•KIngsley Horton at that station to
Tidewater Oil .Company. Leo Bol-
lej-. station sports reporter, does 15
minutes every night as the 'Sports
Reporter.' giving news of all sports
for the day and occasional inte'"-
vi'.->vs with persons of note In the
Biv !-ts world
i usicians' tax wrangle In New
Tt.:-;; has upped WSYR's weekly
or; -;nations to the' NBC blue net-
W(.!-U considerably, including Dick
Fir.i'.'r's band from the Hotel Syra-
cu: Ken Sparhon's string orches-
tr;- jLUd Dudley Brothers, quartet.
mouncer Philli)) Brooks taking
th.- place of Robert Rissling as ques-
tic:isr-kld4er of Frank Oliver In lat-
ter .-5 munchausenllkc 'Limey Bill,'
cv .- WGY, Schenectady.
ndrew Kelly's 'Horse Sense Phl-
lo. ()i)hy' is now being sponsored by
a ;!chcnectady furniture store cn a
Si; iday supper-hour swing over
W. ; Y.
•'ri rents of Dick I,eibert, Radio
Ci.;.- organist, broadcasting over
NJ-C, are musician.';. Lcibcrt re-
cently played a march announced as
the composition of his father, who
w<:'< vislling him.
Nat Fleischer, editor of Ring
m- will bro:uloa.st ■ flsdcuffs on
i :w.
Utah
Ontario
^ i^rn.imd Stt-inbcrg Birectlng the
'Mold y Weavers' proceedings on
era: Toronto.
AVinnci-.s of a recent amateur con-
tesi over CFRB, the 'Tune Tinkers,'
have been snared for a new series
hy rival CKCL, Toronto.
.Vewest of the Canadian Commis-
sion network prcsenlutions will be
the 'Sweet Music' series with Percy
Pasternack conducting.
Roland Todd to produce 'The
Road to Yesterday' programs (16-
piece orchestra and 1^ voices in old-
time pops), over CRCT.
Gary Moore is the scrivener re-
si)onsible for the dramatization of
'Canadian Cavalcade,' a retrospect
of significant events in the Dominion
during the past 25 years, for the
conimission's special Jubilee trans-
Cpnada broadcast.
More than - 4,000 pieces of mall
received by KSL after their all-
night DX program.
Gene Halliday, organist, and
Harry Clarke, baritone, new on
KSL, Salt Lake.
'Original Happy Chappies' ap-
pearing at the Orpheum, F&M house
on nightly for local department
store over KSjL,
Myron Fox, KDYL spieler, back
from coast cities. A vacash.
Local advertising medics pulled
off both stations, KDYL and ICSL.
Recent legislature squashed the
molar-yankers and walk-up-and-
save MD's.
KSL has a new kids program
daily, Called 'Knighthood of Youth
Radio Club/ 15 minute period.
Juvenile tdlent.
Lagoon and Saltair, suburban
dance and playground resorts, will
be wired for remote control broad-
ca.sts.
East high school, Salt Lake City,
petitioned F.C.C. for a 60 watt
transmitter.
Dr. Leo Loeb. secretary and public
relations director of KDY'L ..as
finally acclimated himself to the
western climate. Halls from Min-
neapolis.
Wendell Snow Gibbs, ex guide at
NBC, now American representative
of Radloiffuslon Europeenne of
Paris, is a local boy. Appeared of-
ten in KSL stock productions.
Robert Provol. KDYL tralfic mgr.
off to Los Angeles.
Johnny Morris, Jr., Philip Morris
midget, in town for personals. Ap-
peared before civic bodies, stores
and KDYL had him on for a five
minute program.
Interest In silver soaring daily,
KDYL presents Important mining
men for comments.
Earl J. Glade, KSL manager ',-ack-
from biz tour in San Francisco and
Los Angeles.
Leonard Strong newest addition
to KSL announcing staff. Formerly
stock player from .LA.
Chester Dowse, KSL gag man oft
for Yellowstone Park, where he will
be entertainment director.
Sid Olson, also a KSL funnyman,
landed a job with the Washington
Post.
Pennsylyania
Mrs. Al tcvens (WPIL) moving
to town,
Lowell Broomall, former Temple.
U. dramatic composer, now studio
piano pounder at WFIL.
Mannle Sacks, Ike and Leon
Levy back from a jaunt to White
Sulphur Springs with red beaks.
Vincent Travers, after a wow
date for General Motors at Atlantic
City la.st week, may snare a shore
hotel spot as result.
Ruth Lefferty has been upped to
the main WCAU headquarters as
secretary to prexy Leon Levy.
Harold Davis, WDAS program
emir, Is now spotting himself as
studio newscaster, making it a
quintet of chores that include am.a-
teur m.c.
Geoffrey GUI, former PhlUy war-
bler, is back, in town yodeling in
behalf of Philadelphia On Parade
bally.
Chas. H. Ingersoll, pappy of that
one-buck ticker, commutes from
N. Y. weekly for talks on taxes via
WDAS. .
Manny La Porte and Leo ZoUo
bands scheduled to scram from their
NBC web dansapatlon spots out of
WFIL.
Rumors of a split Ijotween WPEN
and WDAS at Radio Centre may.
have the latter outfit leaving by
next month, to build now studio
quarters.
Betty Swenson, who had the Roxy
notation job at the now-closed thea-
tre, is 'handling a ditto task at
WFIL.
All ' the New York music men In
town for Leo Relsin.an's opener at
the Arcadia I.nst Friday eve.
Minnesota
WTCN talent. Including the Frank
Zdarsky ork, headlining the General
Motors show which opened Satur-
day (4) for eight days at the St.
Paul auditorium.
Jacquclyn Banning, 4 - year - old
entertainer on Uncle Tom's KSTP
program, en route to Hollywood,
where Lupe Velcz Is said to have
promised her a career.
Thomas Dunning Rlsh-worth,
KSTP educational director, to de-
liver the commencement talk for
the graduating class at Baldwin
(Wis.) high Bciiool next month.
George Collier, WCCO transmitter
engineer, playing discs at the sta-
tion's Anoka transmitter during the
May l.«l .snow-storm, told his listen-
ers he'll have to make the next
seloi'tioil a Ion'.; one, because lie had
to slip out :ind trinrago his car for
the night. AVhcn Gf orge came back,
platter was almosl run out. 'Nice
fella. Tsi hn ik'iusUy." a-.ud George to
his air audience, lo compose such
long n\inilw r.=. .niid lot me p.nrk my
cn r '
Iowa Broadcaatlnff Co. starting
baseball on KRNT with Western
League night games reported and
out-of-town gumes by ticker — Sat-
and holiday games IB-mln. resumes
only. Handled by Al Parks.
Davidson's furniture co. starting
an amateur with their 'Hunt for
Talent' half-hour shows every Mon.
night from the stage of the Des
Moln2s theatre — amateur programs
not new for KRNT since Iowa
Broadcasting Co. had a like pro-
gram way back In December, 1932.
Bankers Trust Co. the first Dos
Moines bank to use radio advertisr
ing. They are using Metropolitan
Slngera-guest star transcriptions
for one-half hour every week over
KSO.
Peter MaoArtliur, director of the
lowft Barn Dance productions of
WHO, discovered the doorman at
the President theatre where the
barn dance is held every Saturday
night, had a swell voice, so he l.t
now a part of the sho-w as 'The
Singing Doorman,'
Tex Owens, director of the or-
chestra oh the Life on the Red
Hoi-so Ranch series, a brother of
Texas Ruby of WHO.
Dutch Reagan handles 'Today's
Winners,' 16-mln. sports review
daily on WHO for Kentucky
Winners cigarettes.
With two announcers still to be
added to the staff of WKBB, the
personnel was hard put last week
when two of the staff went down,
Don Norman being laid out -with
flu, Ed Palen an absentee, John
Price, woozy v,:Mi a cold 'and Lay-
man Cameron, a new addltlo)i to
the staff, working like a trojan.
Most of the difficulties were solved
when Walter Klauer, station owner,
jumped into the breach and went
cn the air with news flashes and
handled most of the timely splurges,
in addition . to taking care of the
business o:nd.
Western Canada
Maids and Middles, a new show
from vSaskatoon, Sask., now Tues-
day-lng on Canadian Radio Com-
mission network directed by Mrs. F.
B. Morrison; male quartet, girls'
sextet and Harry Jones at the piano.
CFQC's studios emanate it.
CFQC, Saskatoon, tied in with
Board of Trade for a weekly pro-
gram featuring home-town talent.
Vespej Hour, Radio Commission
Sunday aft church program from
Winnipeg, Man., finished April 21.
Radio (i^bmmlsslon's winter series
lo-minute agriculture talks also
University Lecture series (15 mins.)
has wound up. Famous Hambourg
Trio, brought together for first time
In 25 years after European concert
engagements, All latter spot May 2,
from Toronto.
Sam Hillyer,. organist, CHWC,
Regina, Sask., now on office staff
as ■^\'ell, replacing Lois Caldwell, re-
signed.
Roy Dunlop, program director,
CHAB, Moose Jaw, Sask., addressed
Rotary Club on 'Behind the Micro-
phone.'
Bob Anderson, former announcer
of CFQC, Saskatoon, Sask., now
with Canadian Radio Commission at
Ottawa, Ont.
CHWC, Regina, Sask., owners, R.
H. Williams and Sons Dept. Stores,
started new bi-weekly a.m. and p.m.
half-hour show. Dave Mills,
pianist; Jack Kemp, announcer;
.audience getter — six pairs hosiery
given away for best last line to a
jingle.
New England
(I'harlie Burton, station manager
of W.I':V":i, Boston, just sold a; short
story, '.via.gie Flower,' to a news-
paper syndicate.
■\Villie Morris, former WEEI, Bos-
ton, singer, has signed for 13 weeks
with the 'Home on the Range' hour
with John Charles Thomas. Clears
through WBZ, Boston.
"WMRX, Boston, cleared time for
Sophie '.fucker's 'Music Hall,' start-
ing May 2.
•Itty.-Bitty Kiddle Hour' clicking
around Hub, if word-of-mouth
meanii anything,
Vic Whitman of W^EEI, Boston,
shaping up .a unit for personal ap-
liearances of 'The Tattler.'
AVEBI, Boston, transmitter crew
don't have to go home In the dark
now. Weymouth, Mass., where the
transmitter is located, has stopped
economizing on street lighting.
Helen Barr, Robert Burlen, Rus-
sell Dorr, Ethel Greriier and Del
Castillo, nil of WEEI, Boston, did
their stuff at the performances of
'Something You Ate, No Doubt,'
Monday (6) and Tuesday at the
Wilbur. Show by Edison Electric
employoos, written and directed by
.lames Lawrence Caddlgan. Proceeds
went to the Emergency Planning
Bureau fundi
'Uncle' J. B. Groceof WEKI, Bos-
ton, at Radio City on biz.
Distinguished service citation
from Connecticut American Legion
and au.xlUar.v now on wall of
Suiiervisor Joe Lopez' ofUce at
WICC, Bridgeport. Station,. -only
one in XT. S. to receive such honor,
h.is steadily carried state A. L. pro-
grams.
Off WICO, Bridgeport, Hats for
summer: Ann-Marge Havllla, Do-
lores Hanford, Clarence Sherwood,
Chawles Abbott.
Doris Oswald, Bridgeport aong-
and-dancer, doing Loew stage
rounds with Ed Ijowry.
Louis A. Wltten In Itist week to
talk to General Eleptric clubmen
in Bridgeport,
Connecticut tercentenary celebra-
tion opened Sunday in Bridgeport
with FERA concert.
Will and Gladys Ahern oft to Chi-
cago after stay at Fairfield, Conn.,
home. Vaudevilllans guestarred
during visit with Harry Neigher,
Bridgeport 'Herald' colyumer, on
WICC.
Manufacture of new G. E. re-
ceivers began last week at Bridge-
port plant. P.ayroll tops 6,500, al
most double year a.go.
Kentucky
Louisiana
The amateur contestants In the
recent WSMB competition spon
-sored by Malson Blanche were
rounded up last week and presented
on the stage of the Municipal audi-
torium nightly at the spring show-
ing of the General Motors products,
Simon pures competed for prizes,
Creole Serenadcrs, Negro orches-
tra, given two weekly afternoon
.spots on WWL.
Bill Brengel, WSMB program di-
rector. Is m.c. of special broadcasts
from motor show over station,
Sam Bonart, clothier, has added
another sport period under his spon-
sorship over WSMB. Slated for
Sundays at 8:05 p. m., and includes
ball scores in all leagues, leading
hitters, and highllRhts of the day's
games.
Beverly Brown, "WWL continuity
man, is directing 'Surprise Box'
progra;ms over station. | '
Jimmy McGowan Is calling the
plays during the baseball broad-
casts of Southern Association games
over WDSU. Program sponsored by
Union Products Company, New Or-
leans brewery.
Roy Aultman's orchestra is back
on the air after several months' ab-
sence and filling half-hour period
on WSMB at 6 p. m., Tuesdays.
Bill Brengel and Temple Black
are polishing up their golf clubs
preparatory to making an assault
on the trophy to be awai'ded for the
newspaper-radio tourney In connec-
tion with the Louisiana Golf cham-
pionships in New Orleans from
June 6 to 9.
Irving Viktor, WWL announcer,
assigned to film gossip period over
station under commercial sponsor-
ship.
WJBW, smallest New Orleans
broadcaster, has largest staff of an-
nouncers. Station has five and
operates on all-night schedule.
Jules ' Baduc and orchestra take
over a 15-m1nute period on Satur-
day night for Jax beer, thus total-
ing seven programs a week over
W'^SMB for brewery account. Hits
air at 9 p. m.
Fritzl Robblns, contestant In the
recent WSMB amateur series, got
her first break when she signed to
sing with Gordon Klrst and his or-
chestra during the General Motors
Auto Show at the New Orleans Mu-
nicipal Auditorium,
Plans are under way for organi-
zation of a luncheon club composed
of radio announcers, station execs,
artists and radio editors In New
Orleans.
Ray McNamara, WS.MB staff
pianist, has new series of afternoon
sustainers.
Richard Davis, winner of WSMB
amateur contest, opened a week's
engagement at Blue Room of The
Roosevelt.
WSMB observed a mlnuteot silence
recently out of respect to Mrs.
CJiarles Fontolieu, mother of Ted J.
Fontelieu, WSMB sales executive.
Tony Eacigalupi, WWL, New Or-
leans, Italian comedian, is burned
up over Mario Chamlce's sponsors
dubbln.g him the same name In series
over NEC sponsored by General
Foods. Eacigalupi, whose real name
is Joe Bbrrello, has used the mon-
icker on radio in southern broad-
cast circles for past 10 years and In
vaudeville since 1911.
Roy Halpcrn added to announcer
sUff at KWKHj Shroveport.
Josephine Butler added to secre-
tarial staff at KTBS, Shi'eveport.
Jack Kessler doubling in solicit-
ing and announcing nowadays at
KTBS.
Jax beer, Louisiana owned cor-
poration, has started series of spot
announcements over KRMD.
Loftin Hendricks, KRMD, Shreve-
port, commercial manager, was ab-
sent two days last week because of
the death of his father.
Convalescents' Hour is being built
into an attractive feature at KRMD
by Bill Rowcns, Jr., and Brlce Dlck-
.son. During that period of the dally
programs special request numbers
are played and dedicated to shut-ins
in the hospitals and their homes.
Alex White and his orchestra at
Club Castle, 12 miles from Shreve-
port , being piped over KRMD
nightly.
Red Nichols and his orchestra are
being aired over KTBS twice night-
ly from Cafe LaBorde. B. G. Rob-
ertson, KTBS's program dlrortor. Is
emseelng the programs.
With beginning of Daylig ht S av-
Ing Time on network, WHAS
Louisville, going on air at 6:30 a.m.,
half hour earlier. Devotional Pro-
gram from Afibury College, WIN
more, ICy., Is opener.
Helen Mitchell, pianist, and Peter
Rlccardl, accordion and vocalist, of
WHAS, appeared before Exchange
Club luncheon meeting Thursday
(2d).
Karl Schmidt, Al Marzlan, and
Mr. Watawa were judges who se-
lected official Derby Festival March,
from list of entries. Incidentally,
judges and others all wondering why
the marc^ was not played by any
bands marching In Festival Parade.
Dell Coon, Johnny Hamp and Mil-
burn Stone, airing nightly over
WHAS. Louisville, from local night
spots.
Eddie Contl, with Tiny Harris,
opens on Casa Madrid, Louisville,
with WHAS wire.
Frankle Masters' orchestra on
WAVE, Louisville, from Brown
Hotel Crystal Ballroom.
WAVE has two new pickups from
across the river In Indiana — Chic
Scoggin ork from Club Greyhound
and Frank Furneau from Log Cabin.
Rose Ann Sherman, WAVE blues
singer, joining Artie Collins' ork In
Rochester, N. Y.
Broadcasts of Derby Festival Pa-
rade In a spot, due to jamming of
crowd at principal intersection.
After staining for some time, gave
up as hopeless and returned to stu-
dios.
Ralph Nimmons, WHAS an-
nouncer, handled pre-Derbv airings
from Churchill Downs for CBS. Pre-
sented ex-governors and other no-
tables.
Maude Ballilngton Booth, Com-
mander Volunteers of America, ap-
peared on Jail Service program from
.Teftcrson County .Tall, over WHAS.
Louisville.
Ohio
Jeannle Macy, bluea singer, and
Tom Rlchley, xylophonlst, of WLW
staff, Clncy, dodged a rice and old
shoes shower Saturday (4). Cupid
first-sighted 'em five months since,
when the bride joined the station
after two years at WHAM. Roches-
ter, and WJR and WXTZ. Detroit.
Rlchley, a grad of Ohio .State, has
been with Crosley since '29.
Robert DeHart has been advanced
to operator on the engineering staff
of WKRC, Cincinnati.
Mother of Harry Hartman, sports-
caster for WFBE. Cincinnati, died
May 1 at her home after brief Ill-
ness.
Dodge Showdown Revue. Sunday
evening 30-mInute program, which
originated several months since at
WLW, Is now being piped to
WGAR, Cleveland, and "WJR, De-
troit, of the Mutual web. Includes
concert ork directed by Fred Jacky,
John Barker, Mary Elizabeth Woods
andi Bob Albright, singers, and Gene
Perazzo, pianist.
Maryland
Bolj Maslin spends so much time
In N. Y. he virtually lives there.
Stewart Kennard on deep-sea
fishing fiesta off Ocean City, Md.
Clem McCarthy due In Baltimore
(Sat. (11) to spiel running of
Preakness at Plmllco over NBC
blue hookup.
Max Weinberg, asst. mgr. of the
Little, arty pic house. In N. T. try-
ing to Interest either one of the
chains In fostering national hookup
along lines of a chatter column he
has created in Balto Jewish Times.
'Jack Randolph' who warbles
weekly on the 'Drene' commercial
over WFBR Is Philip Crist.
Donald Flamm down to Balto
from N. T. a day last week hud-
dling with John Elmer and George
Boeder of WCB^^.
Jules Daniel has a new motor-
car.
Major Vincent Callahan, NBC's
contacteer In Washington, chape-
roned over the week end the Little
Congress, consisting of 250 sectd to
senators and reps, while they vis-
ited the NBC layout and the Radio
City Music Hall.
Elizabeth Black, spot time booker
for Ruthrauff-& Ryan, Is. recovering
from Injuries received in a fall
downstairs. She expects to be back
at the office by the end of this week.
Jim and Marion Jordon are now
originating their 'Fl.bher McGee and
Molly' stanza from Chicago.
Verno Biirke has quit her isus-
talner on NBC Tuesdays for an
RKO tour.
Dave Vine begins a '45-MinuteB
on Broadway' series over WMCA,
New York next Sunday (12),
Don Bestor doubling between SI.
Francis hotel, Frisco and Para-
mount theatre, Los Angeles.
James Rich has been namotl
director of musical bureau rI
W.N'F.-n-, New York.
Wedncifiday, May 8, 1935
RADIO
VARIETY 53
DIALECTS JAM
SPANISH WAX
PROGRAMS
Buenos Aires, April 20. .
Complaints of native .listeners
both In this' cof.ntry and. In other
South American lands against the
type of Spanish Incorporated Into
electrically transcribed programs
shipped here from the U. S., has
forced Amerlcaft wax program man-
■ufacturers to actually make their
records In the country-<|f inception
or to- use extreme care In selection
of ■ the language. Pure CastlHan
Spanish won't go In many South
American countries because there
ere so many off-shoots of the true
Spanish tongue.
To meet this situation some com-
panies have found It neces.sary to
have their representatives employ
local talent here and do the record-
ings In this city. Other American
■wax firms have obtained the same
result by haying their station rep-
resentatives here make definite
irecomniendatlons as to the type of
Spanish required. Without adapt-
ing the specific variety of Spanish
tongue accepted In each different
nation, the South American radio
audiences simply tiine out. They
won't give recognition to the un-
known Spanish spoken on any pro-
gram.
American transcription manufac-
turers find that squawks are reg-
istered even if the strange 'Spanish
is used in pne-minute spot broad-
casts.
Medicine Show Crisis
(Continued from page 51)
do something about such an Impor-
tant problem Instead of letting each
Individual station go a-runnlng to
Washington on every medical ques-
tion. Not only do the Chicago
Broadcasters ask the N.A.B, to
Intercede in squawlc's already listed
but also to make advance contacts
with the FCC to find out whether
the Commission likes a certain
product on the air or not.
In the past the FCC has not
taken any stand on a product before
It goes on for a certain station. The
FCC has tacitly said, 'go ahead and
put It on according to your own
judgment. We'll tell you later
whether we like It or not.' Stations
ere growing nervous under this sit-
uation and believe that the medical
question should be ironed out before
the station accepts an account, and
that It's up to the N.A.B. to secure
this essential Information.
Other angle which is needles and
pins for the stations throughout the
country is the wholesale cancella-
tion of time by Harry O'Neal for
United Remedies. O'Neal has been
the greatest single spot buyer of
radio time, planking down some
$1,800,000 annually for ether spots.
O'Neal is now cancelling widely and
will cut down from some 75 stations
all over the country to a handful
of stations.
Tongue-in-Cheek
United Remedies is sizzling over
the stations' attitude toward United
Remedies and wants to quit radio
before radio quits them. O'Neal is
burning over the number of sta-
tion time salesmen who have come
to him and tried to high pressure
him with a sales talk something
like this: 'Better not cancel off our
station, O'Neal. If you do, it'll be
practically Impossible for you to
come back because a ruling Is going
througli which will okay present
medical advertisers on tlie air but
proliiblt any newcomers.'
United Remedies firm feels that
at the time any crisis aris the
stations will disown the medical
shows overnight. Rather than wait
for such an eventuality, United
Remedies Is quitting while the quit-
ting Is good. United Remedies is
also burning over the attitude of
many stations which try to impress
the company that they're doing the
firm a big favor in kccpincr thom on
their transmitters.
Theatre P.A. at KXA
Seattle, Way 7.
Jaclc Sampson until recently wl "\
publicity department of IlamiicU-
thcntres, has been appointed mun-
Rgcr of the commercial department
of Station KXA.
Sampson Ig now at his new po.st,
stepping on the ga.s for new biz.
SeIf->Expression Yen
St. Paul, May 7.
KSTP Is co-operating with
the St. Paul Council of the
Parent-Teachers in the fifth
Broadcast for annual dental
Inspection of St. Paul school
kids.
Stunt, as conceived by
Thomas Dunning RIshworth,
station's educational director,
offers as reward to all classes
from the 2d to the 7th grades
who show 100% dental Inspec-
tion the privilege of 15 min-
utes over KSTP on Uncle
Tom's daily Children's Hour.
Seems that the youngsters
would rather gab over the
ether than win some glmcrack-
or loving cup, so pupils from
some 80 public schools are run-
ning themselves ragged, actu-
ally making themselves pests.
• to the molar-pullers Just so
thaftheir classes' can stack up
100% when the roll call Is read.
SHOWMANSHIP
STRESSED BY
BIJUR
White Sulphur-springs, May 7.
George Bijur, director of sales
promotion for CBS, stressed the
need of the right exploitation for a
radio program in a talk before the
Association of National Advertisers
In convention at the Greenbrlar.
The right touch of showmanship -in
tlelng up a program with both
broadcasting and outside factors, he
pointed out, hag spelled success for
many an advertiser's air efforts.
In citing Instances of successful
program exploitation Bijur handed
the palm to several NBC shows,
which included Maxwell House
Showboat, Jello-O's Jack Benny,
and Gillette Blades. He outlines
several notable devices used by
Feen-a-mlnt (a CBS account) to
build up its listening percentage
and goodwill for the product, by
among them being amateur contests
held in local theatres.
BIJur also explained the tech-
nique involved In getting the best
results from radio premiums and
radio giveaways, Illustrating his
points with cases from recent net-
work program history.
He suggested that the advertiser
do "more to build listening groups
by organizing local clubs Interested
in symphonic music or dramatics
and .inducing them to participate
as cultural groups In the programs
that particularly interest theni:
Commercials could develop this
angle by providing these groups
with special dramatic scripts for
local production and lecturers on
forthcoming musical broadcasts.
3,000 Protest WFIL
Religious Policy but
Get No Satisfaction
Philadelphia, May 7.
Kickbacks from the ether audi-
ence following WFIL's removal of
six religious programs contingent
with Its new policy, found the Lit
Brothers and Strawbrldge and
Clothier department store owners
declaring themselves for the first
time on studio management.
Facing the threatened loss of
charge account customers, as a re-
sult of indignant sermons preached
by ousted clerics emporiums ex-
pressed a willin.trnos.s to meet con-
troversy in ah effort to separate .sta-
tion and store opcr.Ttinns once and
for all.
As was expected, following last
week's sudden relegating of roligion
to a selected committee of the cloth
for a single 30-minute period
weekly,- more tlmn 3,000 letters of
protest were received. To these, the
.stores arc replyini? that they no
longer control tiio management of
their now combinod .stations, for-
merly ■\\'FI "\VLIT.
It Is the initial commitment by
any local dojiartment store owner-
ship of this nature, in the face of
ciistomer coiidcmn;aion. HeportK
arc that both house.", after more
than a decade of slip-.«hod broad-
rasting, arc detorniincd to have a
qu.allty station and will hack th(;
now manage cnt In Its policies.
SKEPTICISM OF ALL RADIO SURVEYS
UNJUSTIFe SEZ D. P. SMELSER
Tells A.N.A. Misconceptions, Faulty Fact-Gathering
Lead to Disillusionments — ^Raps NBC Maps
White Sulphur Springs, May 7.
Defense of the Crossley Reports,
sharp criticism of advertisers and
agency men who. distrust all re-
search In radio and reflections of
doubt upon the value of the listen-
ing area maps which the networks
have been turning out were con-
tained In an address delivered to-
day (Tuesday) by D. P. Smelser
before the Association of National
Advertisers In convention at the
Greenbrlar hotel. Smelser, who is
the manager of Procter & Gamble's
market research department, de-
clared at the opening of his speech
that he has 'attempted to make this
paper a cold-blooded evaluation of
research methods and not merely a
whitewash of the Co-operative An-
alysis of Broadcasting,' or the
Crossley Reports, of whose govern-
ing committee he Is chairman;
Averring that the large mass of
research Info which has been issued
on I'adlo has caused confusion
among a goodly portion of the ad-
vertising trade, Smelser touched
upon the showmanship require-
ments, of broadcasting by pointing
out research In radio can never be
a 'substitute for ability (1) to pro-
duce programs that will achieve
popularity or (2) to write commer-
cials that will sell goods.'
Smesler asserted that most of the
studies on listening areas made by
the webs have been valueless be-
cause the info was limited to sta-
tions on elthet one of the cross-
country links, .different methods
were used by each so that the po-
tential coverage of one set of sta-
tions could not be comparpd with
a competing set and a different
base was . used for each station In
establishing the value of the vari-
ous communities In the listening
areas. 'In Illustrating this last point
Smesler referred to the set of maps
put out recently at an expense of
over ^200,000 by NBC. "These maps
rated the county In which the stii-
tion was located as 100% and fig-
ured that the coverage value of the
surrounding counties was in rela-
tion to this 100%.
In pointing out' the weakn'ess of
this NBC method, Smelser said that
it was easy to see that the case of
a station which was practically In-
effective In Its own county, the
100% did not mean very much. He
added that he hoped that the net-
works will soon realize that all
their stations are not equal In cov-
erage In their own communities and
that they will give the advertiser
info in which a common base is
u.sed for evaluating all stations.
Inconsistencies
Remarking on NBC's efforts in
these same maps to reconcile the
listening "area as determined by
field strength with the listening
area as determined by various types
of mall response, Smelser said that
the relative studies showed so many
gross Inconsistencies that he came
to feel that field strength In itself
Is but one of the factors which
may eventually be needed to de-
termine the real effectiveness of a
station. 'It may be,' he added, 'that
field strength does not tell the full
story because It ab.splutely Ignores
competition.' Smelser praised Co-
lumbia's studies on the extent and
geographical distribution of radio
ownership as of today, the distri-
bution of sets by Income level and
the psychology of radio listening
habits.
AVhat has caused many adver-
tisers and agency men to doubt the
value of research in radio, stated
Rmolser, was the fact that they were
not radio minded In the fir.st place,
with their disbelief being enhanced
by the relatively low ratings given
their programs. Another class of
doubters, ho said, arc those v.ho
have i llated a program having a
relatively high audience rating with
the hope that they would garnnr a
similar rating and then found that
thr.y liad a flop show on their hands.
Other remarks by .Smelser, In
l).irt, follow:
'The factor which has conlrlliutf'd
most to the distrust of research in-
dicating the approximate size of a
program's audience Is the Inability
of some advertlserK and agencies to
understand that an audience ralintc
Is not necessarily a .selling rating.
Too Pretty for Actress
Evident resentment by Dor-
othy Mackalll, screen actress
at a remark made by Martha
Dean over WOR during the
last week brought a prompt
apology from Miss Dean be-
fore the program was con-
cluded. Miss Mackalll was
modeling a hat on the broad-
cost when Miss Dean remarked
that the hat she was wearing
was too pretty to be wasted on
an actress.
Obviously Miss Mackalll
burned because, after an Inter-
mission of music. Miss Dean
stated that she had received
word from 'out front' that she
( iss Dean) had Insulted the
actress. And she apologized
forthwith.
A program which Is listened to by
20% of the radio audience does not
necessarily sell twice as much
goods as a program which Is
listened to by 10% of the audience.
Na.turally you want a large audi-
ence, but it Is well known that
there hav.e been programs with the
maximum audience which have sold
very little goods ■while on the other'
hand there have been programs
with relatively small audiences
which have been gold mines for the
advertisers.
Into the Millions
A characteristic tendency of the
advertising fraternity Is to succumb
to the 'lure of large numbers.'
Some agencies and some publishers
have always Insisted upon project-
ing percentages to millions of peo-
ple and presenting these- millions
on charts which are so large that
the first assistant and the second
assistant had to be pressed Into
service for transporting them, Peo-
ple who have been thus trained be-
come panicky when they see a. re-
search study showing that a mere
2% of the radio audience listened
to one of their programs. I once
heard an advertiser try to prove
that more than 4% listened to his
program that was broadcast four
times a week, by showing that over
.a period of several weeks he had
received 100,000 replies from listen-
ers to his program! He did not
realize that he had about 15,000,000
radio sets In his broadcasting area,
and that 4% of 15,000^000 Is 600,000,
to say nothing about the fact that
the Individuals making up his 4%
dally audiences were certainly not
the same every day, or that the re-
plies were not limited to one In a
family.
As long as magazines and news-
papers attempt to prpve that the
printed word Is a more effective ad-
vertising medium than radio, and
as long as radio chains attempt to
prove that the opposite Is true, ra-
dio research will be subject to con-
scious and unconscious misinter-
pretation.
Research will not be properly ap-
preciated so long as people ascribe
more Importance to the number of
interviews made than to the con-
tent and 'details of how the Individ-
ual interviews were made. One
thousand (1,000) Interviews made
carefully and properly by experi-
enced Investigators are of far great-
er value than 10,000 Interviews
made carelessly by Inexperienced
Invosigators.
Irrespective of what method is
used In estimating the size of the
audience, the information will be
misinterpreted until those using it
become familiar with the peculiari-
ties of radio. For example, program
X Is on a crtaln b.'isic nf-twork and
lias an audience rating of 15. At
H(i c tl X adds several supple-
mciil.u les to his basic network. Ills
rating jumps to JH. This is due to
tlie fact that in the liasic Area we
have, gtner.ally speaking, throe
cliains, while in the non-basic area
tlif i'o arc only two chains. Thoro-
foro, other things being equal, a
:,'rpatfr porccntnge of the radio au-
dk.-ncn in the .supplementary arci.s
will listen to a given program th;iii
will be the case in the Hask: Area.
Two Kinds of Shows
In Intcrprc-liiig figurc-s sliowiu^'
Ilje .size of the audience to individ-
ual programs, Irrespective of the
method that Is employed, one of the
most Important facts to be kept In
mind Is that, generally speaking,
there are two kinds of radio pro-
grams;
(a) The program that Is of such a
character that the radio owner, has
to listen to It or turn It off. By
that I mean that the program re-
quires active listening. Jack Benny
is an example of what I have in
rrilnd.
(b) The program that is soothing
and is easy to listen to. A consid-
erable percentage of the listening
to this type of program is passive.
Any rhythmic musical program
would be elassliled under this head-
ing.
If you will classify the people who
have heard a given program as —
(a) enthusiastic about the pro-
gram, or
(b) the program Is acceptable to
them, or
(c) the program Is heartily dis-
liked, or
(d) they have no definite opinion
of the program; '
you will find that the people who
have heard the programs which are
of the type first described above,
that is, those that require active
listening, are divided approximately
as follows: 80% between highly en-
thusiastic and heartily disliking and
20% betwe«i— acceptable and no
opinion. On the other hand, the
people who have heard the second
type of program, the one that In-
duces passive listening, will be di-
vided approximately as follows:
20% between highly enthusiastic
and heartily dlsltklng and 80% be-
tween acceptable and no opinion.
Memory Question
This brings us to the question of
attention value and memory value-
one of the most debatable problems
in radio. One side takes the posi-
tion that one who has listened to
an active program generally'' knows
the name of the entertainer or the
popular name of the act or the name
of the product sponsored. They feel
that the program has been of such a
character that the listener could
not have been reading or even talk-
ing while the radio was tuned to
that program. This same school of
thought further thinks that one who
had the radio tuned to a passive
program does not necessarily know
the name of the participants or the
name of the sponsor because the
program was so easy to Il.sten to
that the listener could have been
reading or talking while the pro-
gram was on. The other side takes
the position that in active programs
such as dramatic scripts, the excite-
ment, pathos, drama and human In-
terest frequently outshines the In-
terest of the commercial. On the
other hand, this school thinks th.at
a passive program, such as rhyth-
mic music, In which the only talk
Is the Incisive direct speech of the
commercial announcer, may have
greater advertising Impact.
TD Give You
Half Ben Gby
Tells Panelmen
Philadelphia, May 7,
Demand made by Wir panclmon
several weeks ago for ijay inurc.isfs
now has Glmbcl store ownership In
the middle of a peculiar employee
situation. Store has never recog-
nized any banding of personnel;
may be forced to Jicccde to engi-
neers' wage parleys and conse-
quently fears possibility of other
such union organizations either in
the emporium proper or by other
members of Wll' staff.
Ungineers three wccK's iigo
formed the Association of WW
Tochnlclan.s, with (;iift Ha: ri:-; at
the helm. Men demanded a $10
wage, with a $2.50 Kcmi-aiiiiual in-
crease. After a hosi of con fere ii cos
hack and foreh, TUn Gitnbcl, station
prexy, offered a coitipro ise agree-
ment last week. Oimhel's ligures
were approximately onc-haU' all
firounil. iJfci.'^ion of accept.mce or
refusal now rests with tlio labor
group, to be made late this week.
54
VARIETY
RADIO
Wedneadaj, May 8, 1935
COMMERCIALS
WEEK OF MAY 8-14
Tills Department lists sponsored programs on the NBC,- CBS, and
Mutual neworhs arranged alphabetically under tho advertiser'* nam*.
All time Is p. m. unless otherwise noted. Where one advertiser
has two or more programs they are listed consecutively.
An asterisk before name Indicates advertising agency bandllns
account.
Abbreviations: Su (Sunday); M (Monday); Tu (Tuesday);
W (Wednesday); Th (Thursday); F (Friday): SL- (Saturday).
ACMK PAINT
0:RO-Sii-WAnr
I:4S-Th-tVABC
Gmlllns McConnell
•Henri. H. & McD
A * P
9-M-WEAI
Hnrry Horllck
♦Faris & Pearl
AMERICAN
B0.1IE rnODUCTK
( Anaclh)
7:30-iM-Tu-W-
WEAF
^asy 'Aces*
Goodman Ac*
Jane Ace
JIaiv Hunter
Helen SprinK
Everef. Sloan
•BlHCkett-S-H
AMERICAN
TORACCO
9- TU-W3Z
(Half & Half)
fBed Trails'
Fbllln Bourneui
Jolin Brawster
■Warren Colston
Arlcne Blackburn
Elaine Dumas
J. H.'i'hnn. Dir.
♦N. W. AyeV
8-Sat-WE.*F
(Lucky Strike)
Lennlc Hayton Ore
Goga De l>ys
Jolinnv Housor
Kay Tnompaon
Charles ■Carllle
Bhytlim Kings
*I.or(l Hi Thomas
AMERICAN RADIO
1:30-Sn-WEAF
Fireside Recitals
Sleurd Nilssen
2»rdeaty Johnson
raham . McNamee
ar.modr'
B:3a-l''-lV.IZ
Phil Baker
Harry McNAughton'
Ella Logan
I/eon Belasco
pstelle Jayne
B. 1'. ItABBin
l:llO-Su-WEAF
' Marv SmalJ
Bertrand Htrscb
•Pecli
BEECHNDT
7:30-»l-W-F-W.IZ
David l^rowD. Dir.
fRcd Davis'
purirese Ueredltb
Jack Rvslelgb
Marlon Darney
Elizabeth Ragg*
QTohnny Kane
i Eunice Howard
' 'Jean Soutberji
•McOann-E
PETTER 8PEECB
IN8TIT0TB
2-Su-WJZ
^our Enellsh'
.•Auspltz & Le*
BISOUOL
8:3U-TV-WAnO
IVuy Robertson
Ell7:abelh Lennoi
Victor Arden'e Ore
• BInclcett
WAITT & BOND
I^BIacUstone Cigar)
H-M-W-F-WOB
f ronsradio News
Carnctt Marl((
BOOTH
-FISHERIES
11 n.m.-Th-WABC
•Fish Tales'
Porothy Day
Frank Dane
Sl.irie Nelson
•■\VII1 Advise
IIOitOEN
e-F-WJ7,
jr. Harrington, Dir.
Beatrice Llllle
Cavalier' K
■Warren Hull
Xee I'errln Ore
11:45-W-WEAF
•Magic Recipes'
Bin Bradley
Jane Ellison
•young & Rublcam
A. S. BOTLS
(Floor Wax)
2-Su-\VABC
Irving Kaufman
•BiBckett.S-H
H. C. BBILI. '
(B. Zee Freei
DesAert)
10:OS a.ra.-Th-
WABC
Murray Kane
Hal Knnner
June Emmett
i^Donahue & Coe
BRISTOI.-ltlVERS
^ 0-\V-WKAF
(Sal Hcpatica)
(Ipana)
Fred Allen
Portland Hoffa
Jack Smart
tlonel Stnnder
KUeen Douglas
Irwin Delmore
Minerva Pious
James Meltnn
Peter Van Stcedan
•Benton & Bowles
CAMPANA
0:30-9u-UMZ
Ann Seymour
Don Ameche
Phil Lord
Betty Winkler
10- F-U'EAF
Tirat NIghter'
June Meredltb
Don Ameclte
Carlton Brickert
CIIIT Soublcr
E Pftgcrtiulit Oro
"••Aubrey Wallac*
CA.MrBELI.
(Soup)
e-F-WABO
Hollywood Hot*I'
Dick Powel.
Louella Paruinv
Raymond Pales Ore
Frances Langford
Anne Jamison
Bert Wheeler
Robert Woolsejr
Ferry Askam
•F. W. nrmstroBC
CARLSBAD
(Salta)
SaO.Fri-WJZ
.Morton Downey
Kay Slnatrl Ore
•Klesewcttcr
CARNATi^rw SIILH
le-M-WEAF
Lullaby Lady
Ireene nicker
^f r, Eastman
Ruth Lyon
"Erwln; Wasey
CENTAL'S CO.
(ZBT Baby Pow-
der)
11 a.m.-U-WABC
Dr. Louis I. Harris
Louis A. Wltten
•Hanfr-Metzger
CITIES 9EBVICB
B-F-n'BAF
Jessica Dragonett*
Rosarlo Bourdon Or
(Quartet
'Lord & Thomas
COLOATE-PALM
lO^Ta-tVEAF
(PalmoUve Soap)
John Barclay .
Al Goodman Or.
9:30-M-WEAF
rColgateToothpasta)
Francla Whita
James Melton
Martha . Meara
Al Ooodman Ore
10:16 a.m.-H ta F,
IBC-WEAF
(Super Suda)
Clara, Lu *n' Bm
Helen R.lns
Isobel Carothera
Louisa Starkey
•Benton-P
(Super Suda)
a:SO-Wcd WilZ
'House of Glass'
Gertrude Berg
Joe OreenwaM
Paul Stewart
Helen Dumas
Bertha Walden
Arllne Blaokbura
Cella Babcock
•Beiiton & Bowles,
Inc.
CONSOIilDATBD
CIGAR CO.
0:S0-U>W-T-WOB
Harv 'n' Bsthai'
Jean Colbert
Artell Dickson
Rhythm Qlrls
Nat BruallofC Or*
•Altkln-Kynett
COBN PRODOCT8
B:30-'rn-WABO
(Llnlt)
'Hour of Charm'
Phil Spltalny
Arllne Francis
Maxine
Evelyn Kaye
Pat Harrington
Gypsy Cooper
Mary RumrlU
Ann De Marco
LUyan Perron
IZtlO-Dally £z. Sa-
Su-WABC
The Gumps'
Wllmer Walter
Agnes Moorehcad
Lester Jay
George Graham
Odlth Spencer
•B. W. Hellwig
COTX
(Face Powder)
10:30-W-WEA»
Ray Noble Ore
•Blow
CBVST;^!. CORP,
(Outdoor Girl)
7:30-8-WABO
Connie Gates
Richard Norton
Victor Arden'a Ore
Burford Hampden
Kay Carroll
Ruth Easton
•United Adv
B. D. DAVIS
(Cocomalt)
e-.U-Tu-W-Tll>
WABO
'Buck Rogers'
Curtis Arnall
Adele Ronson
William Shelley
Elaine Melchlor
.Edgar Stehll
Dwight Welst
Peggy AUenby
•nulhraua & R
0:4S-M-W-WOH
'Patbe News of Air'
•J. Walt Thompson
EX-LAX
0;30-M-WADC
Lud Gluskin
Block & Sully
George Glvot
Gertrude Nlesen
•Katz
FIRESTONE
8:30-M-WEAF
Vocal Ensemble
Wm. Daly Orch.
•Sweeny-James
FITCII
7:46-Su-\VEAf
Wendell Hall
•K. W. Ramsay
FORD MOTOR
e-8o-WADC
CharlM Hackett
Detroit Symphony
0:S0-Th-WABO
Fred Waring
Stella Friend
Kay Thompson
•N. W. Ayer
FOBHAN
(Toothpaste)
7:16-M-IV-F-WEAF
■'Stories of the
Black Chembei'
Edwin Whitney.
Dir.
Jack Arthur
Helen Claire
Paul Nugent
Rosaline Green
•McCann-Erlck
FRIGIUAIBE
lO-W-WABC
Jack Pearl
CIIIT Hall
Lelth. Stevens
PsttI ChapIn
Freddie Rich Ore
•Geycr Co. •
0£N. BAIilNQ
S:30-Su-WABC
Julia Sanderson
■ Prank Crumlt
Brad Browne
Al Llewelyn
JLuclUe Black
Jack Shllkret Ore
•B,. B..' D. * O.
GENKR'\L CIGAR
(White Owl)
e:30-W-WABO
H. Poleale, Dir.
Burns Sc Allen
Ferde Grofa
Mnle Octet ,
•Thompson
OEN. ELE<n?BIO
lt:lS-Sa-WEAF
'What Home Means
'*to Me'
•Maxon
GENERAL FOODS
2:30-F-WEAF
tXl W. Barnum. Dir.
Martha Mears
Jimmy Wilkinson
Al & Lee Reiser
Warran Hull
Frances Lee Barton
•Toung' & Rublean
0-Th-WEAF
(Maxwell)
Frank Mclntyra
Conrad Thlbault
Muriel Wilson
'Molasses 'n' Jan'r;
Gus Haenschen
7-8U-WJZ
(Jell-O)
T. Harrington, Dir.
Jack Benny .
Mary Livingston
Don Bestor Oro
Frank Parker
•Toung & Rublcam
7:1B p.m;-M-Th-F
(Bran Flakes)
Tony & Gus
Mario Chamlee
George F. Brown
•Toung A Rublean
GENERAL MILLS
4:4S-Dally Ex. Ba-
Sn-WOB
Lite of Mary
Southern'
Linda Carlon
10:4B-W-F-WEAF
Betty Crocker
Cooking Recipes
•McCord Co;
S:3Q-Dally Ex. Sa
Su-WABC
Jack Armstrong
All American Boy
4-Dally-WJZ
'Betty & Bob'
Detty Churchill
Don Ameche
Uetty Winkler
Art Jacobson
Carl Brickert
LoulB Roen
•Blackatt
GILT/ETTE SAFE
TV RAZOR
10:30 p.m.M-WEAF
'Lucky Smith'
Max Baer
Peg La Centra
Carson, Kanln
Frank Vcnten
GOODRICH
(Tlre.i)
lOrSO-Frl-WXAT
Circus Night In
Sllvertown'
Bdw. Dunham, DIr,
Joe Cook
B. A. Rolfe Oro
Teddy Bergman
Tim and Irene
Phil Duey
..ucy Monroe
^eg La Centra
Chorus
RuthraiilT-R
GULF
8:S0-Su-WABO
Will Rogers
Helen Gleaeon
Fr.'\nk Tours Ore
•Cecil, W. & C.
HEALTH PROD.
O-Su-WABC
(Feen-A-MInt)
-Amateur Night'
Ray Perkins. M.C.
Arnold Johnson Ore
•Wm. Esty
IIKCKER n-O
0:15-I>nlly Ex. Ba
Su-WABO
'H-Bar-O Rnncers'
Bobby Benson
NelU O'Mnlloy
Florence Halop
Billy Halop
Eddie Wragge
.Tohn Battle
Detmar Poppen
T<orrolne Pnnkow
Joe Wilton
.Tohn Shea
Peter Dixon
•arwln-Was97
M. HOHNEB
(Harmonicas)
7:4S-Sa-WOB
Carl Freed
•Atherton A C
HOOTEB
B-Sa-WEAF
Edward Davlea
Schnmann-Helnk
Joe Koestner
♦Erwln-Wascy
EDNA WALLACE
HOPPEB
*:lo Dally Ex Ba-
Sn>WABC
'Romance of Helen
Trent"
VIrglna Clarl;
Lester Tremayne
Marie Nelson
Alice Hill
Sundra I.ove
Gene MoMlllen
Jack Doty
Hazel Dophelds
•niackett
HORLICK
(Malted Milk)
7:ia-Daily Ex. 8a-
Sd-WOR
Lum & Ab'ner
•Lord A Thomas
HOUSEHOU>
FINANCE
S:30-TorWJZ
Edgar A. Guest
Bernardlne Flyna
Don Brlggs
Sidney Ellstrom
Oalllcchlos Ore
C. D. Frey
BDDSON MOTOB
1I:30-M-WABC
Kate Smith
3 Ambassadors
Wallace Sis
Ted Collins
Jack Miller Oro
•Brooke-Smith
JEBGKN
S:Sft-Sn-njZ
S. V. Dobbs, Dir.
Walter WInchell
•J. Walt. Thompson
JOHNS-MANTILLE
7:30-Thar8-WJZ
Floyd Gibbons
•J. "Walt. Thompson
JOHNSON ft SON
(Floor Wax)
B:30-Sa-VrEAT
Tony Wons
Three Brothers
Lorotta Poynton
Hazel Dopheld*
Emery Darcy
GInna 'Vanno
Ronnie & Van
Anne Campbell
lO-Tn-WjZ
'Fibber McQee A
Molly'
Marlon A J Jordan
Ronnie & 'Van
n. Marcelll's Oro
•Needhani
BOBT. JOHNSON
I2:4B-M thro Th-
WOB
'Painted Dreams'
Bess Flynn
Alice Hill
Mary AfClIck
Kay Chase
•N. W. Ayer
KELLOGG
S:S0-Dally Ex. Sa-
Sn-WJZ
'Singing Lady'
Ireene Wicker
8:30-F-WJZ
Ruth Ettlng
Red Nlchol'e Oro
Joe Cronln
KLEENEX
11:1B a.m.-M to F-
WABC
'Story of Mary
Marl In'
Basil Loughren, Dir.
Jan Cruslnberry Au.
Joane Blaine
Art Jacobson
Carleton Brickert
Betty Lou Gerson
Francis X. Bushman
Anne Seymour
•Lord & Thomas
KOLTNOS-
7:15-nally Kx Ba-
Sn-WABO
'Just Plain Bill'
Arthur Hughes
Ruth Russell
James Melghan
Ciirtls Arnall
Joa Latham
•Blachett-6-H
KRAFT'PHRNIX
tO-Th-TTBAF
P Whiteman Oro
Lou Holtz
Harry Stockwell
Helen Jopson
•J .Walt. Thomp.
LADT ESTHER
lO-Sn-M-WABC
»:30-T«-W-WEAF
Wayne tCIng
•Stack -Coble
LEHN ft FINK
(Lysol)
R-.Su-WABO
Ethel Merman
Ted Hueing
Al Goodman's Ore
•Lnnnen &■ Mitchell
TH08. LEEMING
(Baume Bengue)
8:30-F-\VOR
Norman Cordon
Lucille Peterson
Choristers 4
Lou Katzman Ore
♦Wm. Ksty
UBHY Mi-NEILI
D:13-M-1T-F- WABC
'Adventure Hour*
Albert Brown
Patricia Dunlap
Jdmes Andelln
Jesse Pugb
Karl Way
•J. Walt. Thompaoa
LOBILLABD
(Brlggs Tobaoce)
(Muriel Cigars)
7:4B-Sa-WEAV
'Sports Review
Tbornton Fisher
Paul and LloyS
Waner
•Lennen A M
LOmS PHILUrPE
2 Dally Ex. Sa-Bn-
WABC
■MarlcLlttle Francb
Princess'
Ruth Yorke
.James Melghaa
Lester Jay
•Blackett
GEO. W. LCFT
(Cosmetics)
lO-W-WJZ
•Cecil. W-C
Hollywood Gossip
Jimmy FIdler
VOX.
2:S0-Sa-WJZ
T. LuckenblU, Dir.
'The Bishop Mis-
behaves'
Walter Connolly
A. P. Kaye
Alan Marshal
Jane Wyatt
Bflle Shannon
Reynolds Denntston
Phylls Joyce
•J. Walt. Thompson
LrXOR
2-Sa-WE.4F
'Sally of Talkie**
Basel Loughrana
Henry Saxe
Joan Blane
Marjorla Hannan
Murray Forbes
Dick Wells
•Lord & Thomas
MACFADDEN
8:S0rF-WABO
(True Story)
'Court of Human
Relations'
Percy Hemua
Arnold Johnson's Q(
Elsie HItz
Ned Wever
Howard Smit
Lucille Wall
Allyn Joslyn
Paul Stewart
HAFBELLINB
S:30-Sa-WEAF
'Penthouse Seroa-
ade'
Don Mario"
Dorothy Hamilton
Chas. (^ylord Oro
•Cramer Kasaelt
MEXICAN MUSI-
CAL TOURS
9:30 p.m.-Thn-
WJZ
Aiigele Mercado Ore
•Direct
DR. SIILES LAB'B
( Alka-Seltzer)
B:30-Sa-WJZ
WLS Barn Dane*
RIdee Runners
Uncle Ezra
Lulu Belle
Maple City 4
/;4B-M-W-F- WEAF
'Uncle Ezra.' Radio
Station EZRA
Pat Barrett
Cliff Sonbler
Carleton Guy
Nora Cunneen
•Wade
UODEBN FOOD
PROCESS CO.
4:16-M-WJZ
Charlea Sorce
Harry Swan
•Clements Co.
MOHAWK
OABPET MILLS
12:30-Dally Ex. S»-
Su-WABO
'5 Star Jones'
John Kaul
Elizabeth Day
Herbert Rawllnsoa
J Anthony Jones
Florence Malone
Houston Richards
Eddie Marr
•Blackett-S-H.
MOLLE
7:30-Th-WEAF
Al Bernard
Emll Casper
Theo. Carle
Mario CozzI
Leigh Stevens Ore
•Stack-Goble
BEN.1. MOORK
(Paints)
11:30 n. m.-W-
WABC
Betty Moore
Lew White
•Direct
JOHN C.
.MORRELL
B:4.1-Sn-WJZ
(Dog Food)
Don Becker
Dog Chats
•Henri. H. & MoD.
NATIONAL
BISCUIT CO.
10:S0-Sa-W£AV
Kel Murray Om
Xavler Cugat Uro
Benny Goodman Or
Phil Duey
Frank Luther
Carmen Castlllla
Connie Gates
Helen Ward
Louts Alvarei
•McCann-ErlcU
NORSEO
(Toothpaste)
Il:4B-HI-W-»
WABC
W Butterwortk
Ralph Dumke
Ed East
•Stack-Goble
NORTHWESTERN
YEAST
I:30-M to F-WJZ
'Virginia Lee and
Sunbeam'
Dorothy Page
Bob White
Elinor Harriott
Ed Prentess
Virginia Lee
PACIFIC BORAX
0-Th-WJZ
'Death Vall'y Days'
Tim Frawley
Jo.icph Bell
Edwin W. Whitney
Lonesome Cowboy
Joseph Bonlme Ore
•McC.ErIck
PEPSODENT
7-Dall7 Ex Hot Ban
W3Z
Amos 'n' Andy
riMAUD
(Hair Tenia)
lOtSO-H-WABO
a Von Hallberr Ore
•Calkins A H.
PHILCO
7l4B dally ex. 8»-
So-WABC
Boake Carter
•Hutchlns
PHILLirS-JONFS
(Arrow Shirts)
10:lB-Sn-WJZ
ir«ra Brodsky
Harold Triggs
Louis K. Anspaoksr
•Peck
PHILIF MORRIS
8-Tn-WEAF
Lao Relsman^s Ora
Pbtl Duey
8- W-WABO
Johnnia A 4
10;M a. m.-Sa-WOB
Graphologist
Mrae. N. Olyanova
•Blow Co.
riLLSBUBY
ie:80-Dally-WJZ
Today'a CblldrtB*
Irma Phillips
Walter Wicker
BssB Johnson
Irene Wicker
Lucy Glllman
Fred "Von AmoB
Jean McGregor
•Hutchinson
11 ■Jn.-W-F-WABC
'Cooking Close Ups'
Mary Ellis Ames
•Hutchinson
PITTSBURGH
PLATE CLASS
(Paints)
0:48 a'.ni.-M tbm F-
U'OR
Don Carlos Band
Luclo Graclo
N.. T. Ayer
PLOUGH. INC.
10-W-WEAF
Gar Lombardo
RIcardo Cortex
♦Lake-Splro-C
PBEMIEB PABST
O-Tn-WEAF
Bsn Bernis
•Morrls-W. A H;
J. L. PBEScorr'
(Oiol)
10:30 a.m.-Dally Ex.
Sa-8a-WAB€
Jaok Fulton Oro.
•B. B. D AO.
PBINCI8S PAT
0:30-»-WJZ
Sketches
•McJunkln
P'CT'B A C'UBLK.
1:18 Dally Ex. Sa-
Bn-WEAF
(CHsco)
'Via A Sade'
Art Van Harvey
Billy Idelson
Bernadlne .Flynn
10-Ba-WEAF
(Ivory Snap) .
'The Gibson Family*
Cenrad Thlbault
Jack ft L Clemana
Lola . Bennett
Don Voqrhees Oro
8^48-M-W-F-WJZ
Ivory Stamp Club
Capt, Tim Healey
•Blacknian
t;8« Dally ExMpt
Sa ft . Sn- WEAF
(Oxydol)
'U4 Parkins''
Virginia., Dayne
Margery Hannon
Karl Hubel
Will Fornum
Chaa. EgglestoB
•Blackett
S:4B p.m.-Tu-W-
Th-WEAF
(Camay)
'Dreams Come
True'
Barry McKlnley
Ray Senatra Ore
•Pedlar & Ryan
3 p. m. Dally Ex-
cept Sat ft Snn-
WEAF
'Home Sweet
Home'
(Chlpao)
C. W. Secrest
Harriett McGlbbon
Billy Halop
•Blackman
RCA BADIOTBON
9- Sa-WEAF
Nathaniel Shllkert
and Victor Light
Opera Co.
•Lord A Thomas
REAL SILK
e-s»-wjz
Chae. PrevIn Orch
Olga AlbnnI
•Erwin-Wasey
RED STAB YEAST
ll-TOrTh-S-WEAF
Edna Odell
Phil PorterHeld
Irma Glen
Earl Lawrence
weAf
Jack A Loretta
Cnemens
•Donahue-Coe
B. i. REYNOLDS
(Camel CIgarets)
10- Tn-WABO
0-Th-WABO
Casa E.oma Band
Walter O'Keefe
Annette Hanshaw
Alice Frost
Jack O'Keefe
Louis Sorln
Kay Renwiok
KeiT.y Sargent
Pee Wee Hunt
•Wm. Bety
RITCHIE GO.
(Bno Salts)
8-Ta-WJZ
Eno Crime Cluei
Hanna, Dir.
Howard Smith
Viola Roacbe
Leonard Doyle
Mark Smith
Elaine Dumaa
Clyde North
Jack McBryde
8-W-WJZ
Babs and
Brothers
Hal Kemp Ore
•N. W. Ayer
her
SCUOLL CO.
(Footpads)
7 .SO-Tn-Th-Sa-WOB
'The Street Singer
Arthur Tracy
•Donahue A Cot
SHEFFIELD
FARMS
0:4B-M-Th-F-WBAI'
Billy and Betty
•N. W. Ayer
SHELL
(Petroleum)
e:30-3a-WEAF
Al Jolson
Dizzy and DaSy
Dean
Sheila Barrett
Jack Stanton
Peggy Gardner
Victor Toung Ore
Benay Venuta
•J. Walt. Thompson
SILVER DUST
7:30-M-W-F- WABO
•Tho O'NelllB'
Kkte McComb
Jimmy Tanaey
Aee McAllater
Jack Rubin
Jane West
Clarence Nordstrom
Cbestsr Etratton
•B.. B.. D. A O.
SINCLAIR
0-M-WJZ
Gene Arnold
Bill Chllds
Mao McCloud
Joe Parsons
Cliff Soubler
Harry Kogen
•Federal
SOiCONY VACUUM
7- Sa-WABO
'Soconylen(l
Sketches'
Chas. Webster
A. P. Kaye
Arthur Allen
Parker Fennelly
Kate McComb
Isabel WInlocke
Edith Spencer
John Milton
Ruth Russell
Robert Strauss
William Stickles Or
•J. S. Qetchcll
SSS CO.
(SSS Tonic)
8.30-F-WOB
'The Music Box*
Mary E. Wood
Billy Axton .
•Johnson-Dallls
STAND. BBAKDS
8- So-WEAF
(Chase A Sanborn)
A. K. Spencer, Dir.
Amateur Show
MaJ. Edw. Bowes
S-W-WEAI
(Royal delatlna)
'One Man's Family'
Carleton B. Moore,
Dir.
J, .Anthony Smythe
Minetta Allen
Michael Rafetto
Kathleen Wilson
Barton Tarboroufh
Bernlce Berwin
B-Tk-WEAF
(Flelschmann)
Q. Thompson, Dir.
Rudy Vallea and
His Conn. Taoka
Tom Howard
George Sheltnn
Fay Wray
Barry and Whlt-
ledge
Herman Wasser-
man
Elizabeth Day
7:S0-8n-WJZ
H. Poleslo. Dir.
Joe Penner
Stefannl Diamond
Ozcle Nelson Oro
Harriet Hllllard
•J. Walt. I'hompk
STERLING PROD.
8-Tu-WABC
(Bayer's Aspirin)
Frank Munn
Bernlce Claire
'Gus Haenschen Oro
0:30-Sn-WEAF
(Dr. Lyon's
Toothpowder)
Gus Haenschen Ore
Frank Munn
VIvlenne Segal
Ohman A Ardaa
Bert Hlrsch
e-F-WEAF
(Phillips Mag)
'Waltz Time"
Abe Lyman Ore
Frank Munn
Bernlce Claire
B:30-Tn-WABO
Abe T.yman
VIvlenne Segal
Oliver Smith
•Blackett
B:4B-M-Tn-W-Th-
WABC
(Calif. Syrup Figs)
'Dick Tracy'
Ned Wever
Lester Jay
Walter KInsella
Charles Slattery
Rose Keane
•Slatk Ooble
STEWABT-
WARNER
(Alemlte)
10:30-Th-WABO
Lysbeth Hughes
Bob McCoy
Art Thorson
Horace Heldt
King Sisters
Steve Merrill
Jerry Bowne
Alyce King
•Blackett-Sample
BTUUEBAKEB
10-F-WABO
S-H-WEAT
Richard HImbtr
Stuart Allen
•Roche-W-C
SUM OIL
6:4B-Dally Except
8a-Sn-WJZ
Lowell Thomas
•Roche-Wllllams
TASTYEAST
12-Sn-WJZ
Amateur Show
Chubby Kane
Horace Fehyl
Johnny Johnson Ore
•Clements ^ ■
TEXAS CO.
• :30-Ta-WEAF
Bd Wynn
Graham McNamee
Eddie Duchin Ore
•Hanft-Metzger
UNION CENTRAL
(Insurance)
0-Su-WJZ
'Roses A Drum^
Helen CUAira
Reed Brown, Jr.
,Tohn Orlggs
Gua Smith
Wright Kriiner
J. Sptirln-Callola
Tom Carr
Ji>e Cnrtlu
B'lward Jeromt
Jack Roslugh
Morgan Farley
Porter Hall
Cu.v Bates P mt
Krwyn Mutch
•J. Walt. Thompson
UNITED DRUG
O-So-WBAF
Rhythm Symphony
DeWoIfe Hopper
•Street A Finney
U. S. TOBACCO
(Dill's Best)
0:SO-F-WEAF
'One Night Stands'
Josef Bonlme Ore
•McC.-Erick.
WANDEB CO.
(Ovaltlne)
0:4S-DaiIy-WJZ
'Llttls Orphan A'
Allan Baruck
Henrietta Tedro
Ed Sprague
Stanley Andrews
Shirley Pell
•Blackett
CHAS. WARNEB
(Sloan's LInamentj
0-W-W.lZ
John Chas Thomas
WASEY PBOD'CTS
12n>ally Ex. Sn-Sn-
WABC
e:4B-Sn-WAB0
Voice of Experience
2-Sn-WOB
Jacob Tarablsh, The
Lamplighter
•Erwln Wasey
a. WASHINGTON
(Coffee)
• :4B-Sii-WJZ
'Adventures of Sher-
lock Holmes'
Louis Hector
Leigh Level
Joseph Bell
•Cecil, W. C.
B. L. WATKINB
9-Sn-WEAF
(Dr. Lyons Tooth-
paste)
Pierre Le Kreeun
Raquel de Carlay
Jerome Mann
Men About Town
Andy Sannella Ore
•Blackett
WELCH
(Grape Jules)
8-F-WJZ
Irene Rich
•Kastor
WE8TCL0X
4:4B-8a-W£AF
'Big Ben Dream
Dramas'
Arthur Allen
Parker Fennelly
•B. B. D. & O.
WOODBURY
0-Tn-WABC
BIng Crosby
Georgle Stoll Ore
7:45-M-W-r-WJZ
■Dangerous Para-
dise'
Elsie HItz
Nick Dawson
•Lennen A M.
WRIGLBT
PHABMA-
CEUTICAL
4:30-8n-WEAF
Harry Reser
Ray HeathertOB
Peg La Centra
•Jerome B. Gray
WM. WRIGLEY
7-Daily Ex. Sa-
Su-WABO
'Just Entertain-
ment'
•Frances Hooper
WYETH
10:4B a.m.-Dally
Ex. Sa-Sn-WABO
'Mrs. WIggs of
Cabbage Patch*
Betty Garde
Alice Frost
Jos Latham
Andy Donnelly
Amy Sedelle
Estella Levy
Pat Ryan
•Blaokett-a-H
D. L. Graham* Is now Mexico
City representative for Transradlo
news service.
Rod Arkell with American Spirit*,
Inc., to handle radio and sales pro-
motion.
Erpi Testimony
(Continued from pav* 81)
releasing two claase* of prints, 'A'
and 'B', and that user* of other
than Erpl reprodu<:tlon equipment
can get only 'B* prints, which hav*
a smaller range.
Plaintiffs brought up a projection-
ist, Horace Trultt, from Madison,
Ga„ to testify he could not get an
'A' print of "Naughty Marietta' at
the exchange because he had neither
WE nor RCA equipment.
'Naughty Marietta' was shown in
the (iourtroom from a 'B* print.
Judge NleldB remarked he had pre-
viously sten It at Loew's here and
that it, had sounded better in the
theatre.
■James Levin, of 605 West 102d
street, N. T., a GTP salesman, tcstl-
fled as to fears of Erpl reprisals ex-
pressed by prospective exhib cus-
tomers of OTP. Hurd has objected
consistently and itoted 'blanket ex-
ceptions to all testimony of sales-
men and reports of exhlbs* dissatis-
factions and fears. The objections
were made uniformly on the
grounds the testimony was based
on hearsay and was not blndlt)g on
the defendants.
A letter from Edward M. Fay, of
Fay's Theatres, Providence, was of-
fered In evidence. In the letter Fay
aald he signed a contract for 'Grand
Hotel' to be shown at the Carleton
and noticed a demand in the con-
tract for WE equipment. He said
he "knocked ofP this demand and
later was asked to show the picture
In an Erpl-equipped house.
The Tliomas deposition contained
a letter from George C. Pratt, Erpl
counsel, to a Mr. PerklTTs of First
National dated Dec. 21, 1928, advis-
ing First National not to quote the
terms of the Erpl contract in
negotiations with others.
The deposition contained a reply
for Perkins refusing to give in-
feriority for non-Erpl equipment as
the reason for inability of First Na-
tional to make other contracts.
Hochreich also said he had nego-
tiated two options on the Vocanim
setup. One of these was with W.
Harry Williams to buy up his stock
at $20,000 down and a balance of
$280,000, The other was the option
held by J. J. Shubert. A. H. Woods
and William A. Brady to form- a
voting trust, these three and Hoch-
reich each to own 25% of 'Vocafilm.
All this fell through, he. said, when
Erpi started making Its contracts.
He denied Shubert, Woods and
Brady made any Investigations of
■Vocafilm before allowing the option
to lapse. Under the option they
were to put |20,000 down and pay
$3,000 a week for wages to Vocafilm
employees, the weekly payments to
be refunded if the option were
lapsed. Later the three obtained
Judgment and refunding of $24,000,
he said.
A deposition was read from
Reynolds B. Wilbanka, manager of
the Paramount exchange at Char-
lotte, N. C, telling that he was or-
dered by the home office to aid
Clifford Bestar, Erpi representative,
who told him non-Erpl exhlbs might
be subject to suits by Erpi for
patent Infringement.
Schlesinger, discussing the re-
placement and maintenance que.s-
tion, said his engineers were as
capable as Erpi's, but denied he
used former Erpl men.
Amplitone's N. Y. Suit
Notice of an action under the
Clayton and Sherman acts was filed
In the U. S. district court in New
York Monday by S. Theodore Hodg-
man, as assignee for the Hoyal
Amplltone Co. Suit is unusual in
that the American Society of Com-
posers, Authors and Publishers and
the Miisic Publishers' Protective
Ass'n and their respective Tieads,
Eugene Buck, and Louis Bernstein,
Individually, are mentioned among
the defendants along with the usual
respondents named in such in-
fringement cases. It is the con-
tention of the plaintiff that these
two organizations, through their
contracts, have allied themselves
with the Infringing picture produ-
cers' and sound companies. Damages
are stated as $5,000,000 with a triple
levy sought, which brings the total
to $16,000,000.
Defendants named, in addition to
those above, include the Vltaphone
Corp., Paramount, Metro-Goldwyn,
United Artists, Hal Roach, Christie,
Universal, Columbia, Fox Film, and
Fox Hearst.
Formal complaint will be filed as
soon as service is made.
Usual charge that the Amplltone
was forced out of business hy the
electrics through cross licensing to
establish monopoly. Ralph Vatner
la acting for Hodgman,
Wednesday, Moy 8, 1935
RADIO
VARIETY 5$
Spot Broadcasting Accounts
VARIETY WILL COMPILB MONTHLY A CURRENT LIST OF
ADVERTISERS BUYING TIME ON A SPOT BASIS.
NATIONAL OR REGIONAL ACCOUNTS USING ANNOUNCE-
MENTS, OR SPONSORING SPOT PROGRAMS EITHER RE-
CORDED OR WITH LOCAL LIVE TALENT, ARE INCLUDED.
SPONSOR AGENCY
A. C, Spark Plugs D. p. Brothers, Detroit
Adlerlka ...S*. Paul Adv. Co.
Akron Lamp Co Guenther Bradford, Chicago
American Oil Co i., Joseph Katz, Baltimore
American Writing Machine Bayard, N. Y. C.
American Tobacco Lawrence Gumblnner, N. Y. C.
Associated Oil Co Lord & Thomas, San Francisco
Beeman'e Laboratory (medicinal) James A. Green, Atlanta
Bernard Perfumes .Helmer Swenson, St. Louis
Best Food (Nucoa) Bento.i & Bowles, N. Y. C.
B. C, Remedy Co. (medicinal) Charles W. Hoyt, N. Y. C.
Blackstone Products Co. (medicinal) Redfleld-Johnstone, N. Y. C.
Bo-Kay Perfume Co Small, Kleppner & Selfert, N. Y. C.
Bulck Motors..... Campbell-Ewald, Detroit
Bunte Bros, (candy^..... Fred A. Bobbins, Chicago
Cal-Asplrln. i McCord, Minneapolis
California iFrult Growers ..Lord & Thomas, Los Angeles
Capitol City Products J. Horace Lytle, Dayton, O.
Capudlne (medicinal) Jacobs Dlllard, N. Y. C.
Carlton & Hovey (Father John's) John Queen, N. Y. C.
Carlsbad Sprudel Salts (medicinal) Klesewetter, N. Y. C.
Carter Medicine Co H. H. Good, N. Y. C.
Chesapeake & Ohio (railroad) Campbell-Ewald, N. Y. C.
Chieftain Mfg. Co Van Sant, Dugdale,. Baltimore
Chrysler Corp. (motors) LLee Anderson, Detroit
Clark Bros. Teaberry Gum '.. .i .. .Edwin Power, Pittsburgh
Cole Mining Co. .... , D'Arcy, N. Y. C.
Colgate-Palmollve-Peet Benton & Bowles, N. Y. C.
Congress Cigar (La Palina)..., Gotham, N. Y. C.
Contl Products (cosmetics) enry S. Howland, N. Y. C.
Continental Baking B. B. D. & O., N. Y. C.
Consolidated Cigars....^ Itken-Kynett, Philadelphia
Coty, Inc ..Milton Blow, N. Y. C.
Crazy Water Crystals ( Luckey Bowman, N. Y. C.
Crystalac Products Woodman- Ateward, Chicago
Curtis Candy €o .McJunkln, Chicago
Delta Coal'Mlnlng Co .Murrel Crump, K. C, Mo.
Dethol Mfg. Co. (Insecticides) ...Aitken-Kyhett, Philadelphia
Detroit White Lead ...Erwln Wasey, Chicago
Diamond Crystal Salt... ; Benton & Bowles, N. Y. C.
J. G. Dodson (Ironized Yeast) .Ruthrauff & Ryan, N. Y. C.
Dodge Bros, (autos) Ruthrauff & Ryan, N. Y. C.
Dr. Lyons (toothpaste) '. Blackett-Sample-Hummert
Dr. Miles Lab. (Alka Sel Wade, Chicago
Dr. Scholl (footpads) Donahue & iCo.
Drezma, Inc. (face cream) Direct
Drug Trade Products (medicinal) Heath-Seehof, Chicago
Duffy-Mott (prune Juice) Long, San Jose, Cal.
Educator Biscuit ; John W. Queen, N. Y. C.
Edwin Cigar Co Gelles Agency, N. Y. C.
Emerson Drug (medicinal) J. M. Mathea, Ni Y. C.
Bx-Lox (medicinal) ^ Jos. M. Katz, N. Y. C.
Faultless Starch Rusfeel Comer, Kansas City
Fellows (medicinal) Fishier-Zealand, Boston
Fels-Naphtha Co. (soaps) Young & Rublcan, N. Y. C.
Feltman Curne (shoes) Metrop. Adv. Co., N. Y. C.
Florshelm (shoes) Fletcher & Ellis, N. Y. C.
Ford Dealers (motors) .McCann-Erlckson, N. Y. C.
Four Way Cold Tablets -H. W. Kastor, Chicago
French Lick (Pluto Water). H. W. Kastor, Chicago
Fruit Industries, Ltd. (wines) .Fletcher & Ellis, N. Y. C.
Gardner Nursery Co .....Northwest Radio Adv., Seattle
Garneld-WIlUams ..Metrop. Adv. Co., N- Y. C.
General Baking Co. ( B. B. D. & O., N. Y. C.
General Mills (Hour) Blackett- Sample, N. Y. C.
General Motors > Campbell-Ewald, N. Y. C.
General Petroleum of Cal. (oil)........ .....Smith & Drum, Los Angeles
Gillette Safety Razors Ruthrauff & Ryan, N. Y. C.
Gold Dust (cleanser) B. B. D. & O., N. Y. C.
Golden Peacock (cosmetics)... .Ruthrauff & Ryan, N. Y. C.
Goodrich Co, (tires) Ruthrauff & Ryan, N. Y. C.
Hamlin Wizard Oil..,
Hartz Mt. Products '(canary food)
Hohner, Inc. (harmonica). Atherton & Currier, N. Y. C.
Horjicks 'Lova & Thomas, Chicago
Household 'Finance 'corp Frey & Ayevard, Chicago
H. J. Heinz Products Maxon, N. \. C.
Hudson Motors Brpokc-Smlth & French, N. Y. C.
Hy Grade Sylvania Co. (radio tubes) . .Cecil, Warwick &'Cecil, N. Y. C.
International Hair Scalp Buchf.nan-Thomas, N. Y. C.
John Morrel (Red Heart Dog Food) . .Henri, Hurst & MacDonald, Chicago
Johnson Candy • ^- W. Ayer, N. Y. C.
Johns-Manvllle J- Walt. Thompson, N Y. C.
Kellogg Sales Co. (cereal) N. W. Ayer, N. Y. C.
Klssproof, Inc lackett-Sample-Hummert, N. Y. C.
Kolynos (toothpaste) lackctt-Samplc-Hummert, N. Y. C
Kuppenhelmer & Co. (clothes) • ••
Knox Co (Cystex) DlUon-Kirk, Kansas City
Lancaster County Seed Co. (seed) C F. Kern, Philadelphia
Lever Bros.- (Lifebuoy) Ruthrauff & Ryan, N. Y C.
La Gerardlne H- ^- l' ^■
Lu-Eye Products...; Henry Howland, N Y. C
Mantho-Kreamo ( Wade, Chicago
Master Drug Buchanan-Thomas, Omaha
Maxwell House (coflee) Benton & Bowles, N Y- C.
McCormack & Co Van Sant, Bugda e, N. Y. C.
Midland Flour Potts-Turnbull, N. Y a
Moon Glow Cosmetics (cosmetics) H Brlsacher, San Francl.sco
Morton Milling..... Ede Raccn N. Y C
M. J. B. Coffee (coffee) Lord & Thomas. San Francisco
My-T-Flne B. D & O.. N. Y C
Nehl, Inc. (beverage) J'-^^^ ^- G'-cene. Atlanta
Ncvah Laboratories J,^;
News Week In Direct
North'rupt'lCinfe" &■ Co.'.'.'.'.'.'.'.'. ' * * • • ' ' .Olmstead-Hewitt Minneapolis
Norwich Pharmacal (medicinal) L. C. Gumblner, N- Y. C.
Nourishlne Hair Tonic. ; ^ngelcs
Nujol-Stanco Co. (medicinal) ' n-r.rlckson, N-J-^C.
Nunn, Bush & Wcldon (.<ihoes) • "n'L'l' \-,^\].,^
Oakland (Dioxygon Cream) ^'"^'"-^^TTb S-s^'trcJt
2£nig ::::::::::::::::::".;i"p o: pam^. ch.cago
• .T k-f-lp T<m1>. f moflK-lnal)
Agencies-Sponsors
Maxon agency is readying, in be-
half of Heinz Riceflakes, a national
campaign for the 'Adventures of
Roscoe Turner' series. Recorded
show is now being tested on WTIC,
Hartford, WHO, Des Moines, and
WHK, Cleveland.
Herbert Tareyton clgarets will
decide this Friday (10) on the sta-
tions It will, use for the jingle pro-
gram It has tested in Philadelphia,
Washington and Baltimore. Law-
rence Gumblnner is the agency.
More Stations
Just What ! i
Doesn't Need
Washington, May 7.
Los Angeles metropolitan area is
so thickly sprinkled with transmit-
ters that no additional stations
should be authorized, Examiner
Ralph L. Walker told Federal Com-
munications Commission last week
in recommending denial of construc-
tion permit applications from two
prospective broadcasters.
Agreeing that Los Angeles con-
tains sufficient program material
and probably would supply enough
time purchasers to make either sta-
tion a successful gamble, Examiner
declared the areas which the appli
cants propose to serve now receive
.■satisfactory broadcast service froin
a number of existing stations and
there is ni) substantial need shown
for additional siervice.
Just to make his objections stick.
Walker added that operation of
either proposed transmitter would
create objectionable Interference
with existing stations and said
neither party has demonstrated
adequate flnanclal backing to prove
ability to construct and operate
their stations.
Applicants were Metro Broadcast
ing Co., onerman company owned
by A. Tornek who failed to show at
hearings, which wanted to use the
820 channel with 250 . watts, and
Fred L. Packard and A. Rosenberg
who wanted 1160 with 250.
CBS REPORT ON WPG
AS LEASE EXPIRES
Atlantic City, May 7.
Columbia Broadpastlng Co., op-
erating Municipal station WPG on
lease, reported a loss of {8,426.55 for
the seven-months' period, from Oct.
1 to May 1, according to a report
submitted by Norman Reed, man-
ager, to the City Commission. This
brings the total loss to $133,784.58
tor the five-year period during
which the city was to share in half
of the profits. The losses are cumu-
lative, under the terms of the lease,
and had an extension been granted
it would have taken more than
$100,000 in profits to make up the
losses before the city would re-
ceive a cent on an Investment that
has cost the taxpayers $604,397. Co-
lumbia relinquished its lease May 1,
but continues to operate the station
until June 1.
During the five-year period, WPG
was operated on a 12-hour daily
program, or a total of 21,900 hours,
which yielded a grand Income of
$244,063.94 from sponsored pro-
grams. The operating costs, there-
fore, totaled $377,848.52. This final
seven-months' report exceeded all
other periods during the five years.
It totaled $32,955.46, more than
$6,000 above the next highest pe-
riod, which ended May 1, 1932, and
which totaled $26,694.02.
Business interests here are urg-
ing the city fathers to operate the
station again. Mayor Bacharach
says that several concerns are ne-
gotiating for a lease and that he
would have something definite to
report by mid-May.
Geo. Barrie at WIP
Philadelphia, May 7.
George Earrle, formerly of the
'March of Time' show and more re-
cently with the WNKR^ announcing
staff, Joins the WIP spieling crew
this week.
He ronlace.H Bob Carter as night
.super, latter leaving for an ad
agency connoctlon. Barrio also
takes over 'barter's 'Men Arf. Invlt-
'•d' .fhow, v.i>iih nirs ihrfn tinT'S
•'. '-'•K-h-
Amishmen, Strict Sect Know
to Have Fun on the Cuff
Sarnoff Looks Ahead
A program of high definition
television, as the first compre-
hensive field demonstration of
the new medium, will be
started within the next 16
months by RCA, according to
an announcement by David
Sarnoff, at that company's an-
nual meeting yesterday (Tues-
day).
There will be three phases
to RiCA's contemplated tele-
vision program: (1) Establish-
ment of a modern television
transmitting station, to be lo-
cated near company's research
laboratories at Camden and its
broadcast center in Radio City,
New York. (2) Manufacture
of limited number of television
receiving sets, to be used in
test observations. (3) Devel-
opment of an . experimental
program service, to determine
best type of television pro-
gram.
In his statement, Sarnoff in-
dicated the severe limitations
of existing television including
the short range of transniitters
(25 - mile maximum), vast
number of stations needed to
serve 3,000,000 square miles of
this country and .subsequent
great costs, program problems
and problem of obtaining a
network to enable one program
to serve a. large territory,
Tlie' contemplated program
does not mean that regular
television service is here or
around the corner, he pointed
out. However, Sarnoff an-
nounced that results attained
in RCA laboratory experiments
go beyond the standards ac-
cepted for experimental tele-
vlislon service in Europe.
'We believe that we are fur-
ther advanced scientifically In
this field than any other coun-
try In the world.' said Sarnoff.
4 Hr. Conmiercial with
30 Minute Sustaining
Break-In at Pimiico
Baltimore, May 7.
American Oil Co. will sponsor
description of the first and last
halves of the racing card at Pirn
lico track next Saturday (11) over
WBAL, but the running of the fea-
ture race of day, the famed Preak-
ness for 3 -year-olds, will interrupt
mid-way when it goes on sustain-
ing, not only on WBAL but over
the NBC blue band, local outlet of
which hookup is WBAL.
Oil firm will be on two hours
prior to and two hours after the
half-hour sustaining- interruption.
The combined 4-hour commercial
will be pumped to WMAL, Wash-
ington, and carried in the Capital.
WBAL will have on hand announc-
ers John Wllbourne and Rex Rey-
nolds to handle the long spieling
job, as well as Lydla Todd, station's
stylist who will discourse on the
fashionable toggery displayed by
the femmes encamped on the club-
house podium.
LUXEMBOURG HIKES
RATES Sn SEPT. 15
Radio Luxembourg, 200,000-watr
ter on the European continent, ups
Its rates 50% Sept. 15. New rate
structure goes Into effect on that
date regardless of how long any
contract has to go.
Asking price under the new .fctup
is 10,690 French francs, or $715, for
an hour, 5,895 francs, $393, for a
half hour, and 3,3^0 francs ($220)
for a 15-mlnutc period. An hour's
program will be limited to 190
words of advertising, a half hour's
to 160 words and a quarter-hour's
to 95 words.
Commercials announced in two
languages will call for a 10% boost
In the tariff, while the use of three
languages in the sales message will
cost the advertiser an additional
;i0%.
Ted Claire to broadcast over
WHN, New York, to dally sports
comnifrnts, wifh UTontof' f irlll^ijpr
'-■'■ripl Ing.
By BOB POSEY
Lancaster, Pa., May 7.
One of several unusual rellglouB
cults in Pennsylvania are the Am-
ishmen. Like the Mennonltes, Dun-
kirks, etc., the Amishmen are solid,
hard - working, honest, respected
citizens. But their church tenets
count it a sin to spend money for
a good time. However, it isn't a sin
in itself to have a good time, pro-
viding no coin is forked over for
same. In consequence, visiting Sta-
tion WGAL here has become one ot
the Amlshmen's favorite entertain-
ments. They like the sustainingr
basis.
Amishmen in this area have de-
veloped a long list of places to visit
and things to see where there Is no -
box office to cast the smirk of
wrong-doing upon their activities.
As an example of picturesque pleas-
ure-seeking it's probably unparal-
lelled in America ievep with the
depression having sharpened peo-
ple's wits In " finding expcnscless
fun.
Horse and Buggy
They ride, to town via horse and
buggy, which takes a couple of
hours and stop on the way to visit
the County Prison. Here the guards
know they're looking for a good '
time, so they take them through ■
cell blocks, giving them heavy
stories about the sins of the of-
fenders. . This tickles the visitors
no end, because they are glad they
aren't sinful. They inspect the
kitchens and show unusual Interest
in the food supplies, even to passing
out an occasional piece of Informa-
tion on spinach production.
The next stop Is the court house
where they ask politely and In a
subdued voice to see the big bell
in the tower and the works in the
county clock. Being taxpayers and
substantial citizens they are never
refused. Some of the Amishmen
visit the bell- and the clock works on
an average of 25 times a year. It's
a lot of machinery and they like to'
show It oft.
They then peep into the court
rooms wjiere none of them ever goes
officially, because its against their
religion to go to. court, and next
to the Register of Wills office
and show the kids where they will
have to go to get a marriage
license. Tfien they cross the hall to
the Recorder of Deeds office and
show the visitors their host's name
in the Deed registers. Every
Amlshman knows where his deed is
recorded and has personally held
the book which has his name in it.
After that they go to the news-
paper office and got the works free,
then a tour of the radio station and
after that they take in a. bakery,
the linoleum plant and several
other Industries. They carry lunch
and make a full day. of it.
Jimmie Allen, Thriller
For Kids, Adapted Off
Air as Film Serial
Air adventures of Jlmmle Allen
platter service which Is broadcast
over 49 stations from coast to coast
Is to be made into a film starting
In June. Jlmmle Allen Productions
Corp. of Hollywood Is to produce
under Arthur F. Beck and Harry
Hoyt. It will bo In serial form
also on the screen,
Capt. William G. Moore and
Lieut. Robert M. Burrt co-script the
kid exploits. Various clubs and
aviation tieiips with radio pro-
grams win be exploited by film
serial.
New Kate Smith Show
Kate Smith shifts to a Thursday
night air spot on May 30, following
completion of her Hudson Terra-
plane series which folds on the 27th.
Evening broadcast will run from 8
■*o 9, In direct competition to the
Vallec hour. CBS shoving all major
talent possible Into the new hour.
Including her matinee cast and
some additions. Smith company was
slated for a month's vacation, but
this is now oft.
Line-tip will have Wallace Sl.nters,
Three Ambas.sadors, Bobby La-
Branchc, Adelaide Moffett, Parker
Fcnley, news personalities, and
Jack Miller's orchestra. Matinee
hour win close whon tho new sched-
ule bc.riimi'.r, effective.
56
VARIETY
RADIO
Wednesday, May 8, 1935
RADIO SHOWMANSHIP
(Stunts, Tie-Ups, Program Novelties)
Outstanding Stunts
$9 SALES SLIP ESSAY
SELBY SHOES
SPRING TALENT FESTIVAL
WGR-WKBW, BUFFALO
35,000 Good Spellers
Chicago.
Se.lby Shoes, which sponsored
Mrs. F. D. R.'s teacup tales over
CBS for 10 weeks, struck a new In-
telligentsia high for class femme
radio listener response in Its essay
contest, netting approximately 35,-
000 entries, all Including a shoe
sales slip for not less than ?9. Re-
turns from this purchase clause
alone made It a successful commer-
cial venture. Practically all letters
were from school marms, students,
matrons, etc., well fortified finan-
cially In life. First Lady's name
spelt magic and lent Itself profitably
all the way around.
Contest was conducted by Prof.
Lloyd H; Herrold, advertising In-
structor at Northwestern U. who
runs a contest factory as a sideline
In Chi. He started two years ago
with Blsquick and now has a regu-
lar corps of assistants. 'Why I
Prefer the Selby Slenderized Arch
Preserve Shoe' was the essay mon-
icker. Replies were to be limited to
60 words or less.
Mrs. Margaret Spencer, Dallas
Texas high school teacher did well
by her education and penned a note
■which won first prize of JIO.OOO
berries. Next went to Mrs. P. H.
Seflendall, St. Louis, who gets six
pairs of tootsies every year for the
remainder of her natural existence.
Iiots of other trick shoe gags worked
Into the other awards, which were
announced Monday (6).
General calibre of entrant much
loftier thaii usual letter-writers and
elimination was tough as all could
Bpell and write clever sales copy.
Spring Talent Festival
Buffalo.
WGR-WKBW spring and sum-
iner schedules bring a dozen new
shows with 75 new radio actors,
actresses and musicians. Prelim-
inary showing was held Tuesday
evening (April 80) in a 'spring tal-
ent' festival for salesmen.
Acts Include routine -stuff, a cir-
cus program for the kids, a mystery
thriller, a comedy act patterned on
the 'Goldbergs' and a musical ex-
travaganza with a 16-volce chorus
and orchestra. Herbert C. Rice,
former producer of the Bobby Ben-
eon series for CBS, is in charge of
assembling: talent and placing the
new shows in actual production on
the air.
transmitter (18 miles from down-
town Minneapolis) more than an
hour later. All three clrculta from
WCCO to the Anoka transmitter
were out, the emergency circuit
blowing at 6 p. m.
With Ted.Hedlger announcing be-
tween playing discs and the Bob
O'Llnks' vocalizing, station filled
gaps nicely until 10 p. m., when en-
ineers managed to pick up KMOX'e
CBS programs from St. Louis and
relay 'em out from Anoka. One
Minneapolis mayoralty candidate
drove out to the suburb and did his
spouting from there.
More than 20 villagers watched
the goings-on at the transmitter
and Earl Gammons liked the carni-
val spirit so much he drove into the
village for some eats for the whole
crowd, only to find the cafe Jam-
packed with yokels wlio ' liked the
Impromptu broadcasting much bet-
ter than the station's usual fare,
and told Earl so emphatically. Next
day mail poured in from all over,
lauding the clever guy who had em-
bellished the disc playing with run-
ing chatter.
KSTP likewise did its stuff from
its -out-of-town transmitter, using
records during most of the' late
afternoon and evening.
This U Hovt^ It's Done
Miami, Fla.
One of the most unusual broad-
<easts In these parts, combining an
oia-fashloned Southern barbecue
Borved to the local advertising club
In the sttidioB and an Illustrated
talk on broadcasting activities, was
staged by WQAM. Resulted In fa-
vorable comment around town for
■WQAM and good-will with the
liuslness men who attended.
Entire meeting:, lasting an hour
and a half, waa broadcast and the
highlight was the talk of Norman
MacKay, program director of
WQAM, and ad club member. He
demonstrated every phase of broad
casting, using remote controls to
tho Weather Bureau, the Police
Court, a church, and a downtown
etreet corner, to bring greetings
from prominent officials and civic
leaders to tho club while at lunch
•on.
Transradio News Service and
Western Union Baseball scores
^'ere audibly demonstrated.
B. T. discs were passed around
for inspection, Sound effects, spot
announcements, an advertising pro-
gram and control room operationi
were all made clear with audible
examples.
A showmanship finish that
brought the ad club memhers to
their feet with' applause was the
final demonstration of Norman
Mackay's talk. He broadcast a
transcription of the opening of the
meeting to close the meeting, and
tho members heard their own voices
rnlscd in song and conducting the
ad club business.
Recording was made by a down
town music store, the Chalmers
Mu^5lc Company, and rushed to the
suidlo by Western Union mes
soiigpr.
New Station's First Big Day
Shreveport, La.
Practically all of Lake Charles,
down in the southern- end of Louisi-
ana, turned out last Friday for the
formal dedication of their new 100-
watt radio station, KPLC (Kum to
Port Lake Charles).
Dedicatory exercises started early
in the morning and continued
throughout the day and late into the
night. In the morning all ministers
of the city participated and each
had a kindly word for the station
ofllcials and extended their grati-
tude for the program offers which
have already been tendered. In the
afternoon presidents of all the
women clubs In the city arrived at
the studio and each of these women
were high in their praise of their
'own' station. Later on, the high
schools presented a program of
music and entertainment. Many of
the commercial concerns of the city
Joined In for the Lake Charles on
parade program welcoming the sta-
tion.
And so it continued until the big
ceremony of the evening. For this
affair the entire main dining rooni
of the. Majestic hotel, in which the
studios are located, was set aside.
With Johnnie Mim's orchestra fur-
nishing the music, about three
hours of laudatory speeches inter-
spersed with entertainment were of-
fered to those present and to the
listeners who were unable to attend.
Members of the studio staff who
greeted all visitors and who handled
the dedicatory programs were W. C.
Porter, station manager; Frank Car-
roll, commercial manager, and "V. A.
Coker, engineer and announcer.
Pass the Ketchup, Your Honor
Davenport, la,
Mayor elect of Rock Island, Mo-
llne and East Moline were tossed
a 'victory night' feed in one of
WOC's studios by Col. B. J. Palmer,
owner of the station, and the event
broadcast from a mike placed on
tho table.
Fourth guest of WOC's head was
Mayor Merle F. Wells of Davenport,
whose term has another year to go
100-Watter's Big Show
Daytona Beach, Fla.
After only four weeks on the air
brand-new station WMFJ' (100
watts) staged a program in a local
auditorium using 50 persons under
sponsorship of a local ice cream
firm. Station is operating from
8 a.m. to midnight.
Station staff now includes: Russ
Brinkley, chief announcer and di-
rector of continuity; Roger Skelton,
dramatic director; Duke Brewer,
commercial manager; Mrs. J. B.
Pope, office manager; -Joseph Gard-
berg, chief engineer; B. B. Esch,
program director, and Donald Hood,
remote technician.
Fun at a Blizzard
St. Paul,
Freakiest snowstorm since 1894
hit here May 1 and 2, crippling all
radio stations hereabouts and neces-
sitating some yeomnn work from
the engineering staffs.
With 44 telephone poles down In
one nine-mile stretch. Earl Gam-
mons of WCCO set out with K. W.
Husted, Ted Hedlger and Bob
OlJnka at 8:00 p. m. Wednesday
C), flniving at the station's Anoka
WFBE's Multiple Tie-Up
Cincinnati.
By linking in with the Times-
Star on a motoring feature and
with the Post on a Junior Avia-
tors' club, WFBE has tie-ups with
Cincinnati's three dallies. The En-
quirer contact is a Sunday morning
reading of the funnies by Robert
Bentley, as Uncle Bob.
Pleasant Week Ends Is title of
travel program, offered Thursday
mornings for 15 minutes. It gives
routes and highlights of points to
be visited on a Sat.-Sun. holiday,
with talks by Burt L. Thompson of
the Cincinnati Automobile Club's
travel bureau. Maps of. the trips
appear in tho Times-Star. Stunt is
given added plugs b"V cards In gas
stations.
For the Post Junior Aviators, the
.station has a line for remotes from
Lunkon Airport, where members of
the club visit Saturday mornings.
There are. several thousand mem-
bers, divided into groups for peri-
odical Inspections of planes and
ono'pnmnt al ttir landing flrld. The
STATION PORTRAIT
KNX, HOII.YWOOD
KNX prides Itself on being
the station of the 'average
American family.' Claims more
listeners than any station In
the -11 western states and has
600,000 pieces of mall received
In the last 10 months to prove
it. Average Amferican family
means to KNX — the rural pop-
ulation, with KNX's 50,000
watts reaching all parts of the
western terrain and being more
popular in sonie spots hundreds
of miles- from its base than are
the locals.
Strictly a merchandising sta-
tion. Doesn't want any adver-
tiser unless by tie-up can prove
its mall garnering power. Goes
heavy into research and can
prove that 50% of its listeners
earn more than $100 a month;
20% more than $200 a month;
that 66% own their homes and
76% own automobiles.
'Station has 88 artists, on its
payroll, mostly directed to the
KNX policy that the average
American wants to listen to
news, songs of the range,
hymns, homely comedy and old
time songs. Sophistication is
a word unknown here. Station
has been in Dutch with the
newspapers because of its in-
dependent stand on news re-
ports — in fact, the Transra-
dio- news got its Inception here,
under the guiding hand of the
station's president, Guy Earl,
former newspaper owner. Lat-
ter spells his independence In
bold face caps.
Sending out nightly weather
reports might be simple rou-
tine in the east. One of
KNX'a big assets is Its listener
power it has brought through
this' feature — the tipping off to
the orange orchardlst when and
where to expect frost. Report
was delayed one night when a
fuse blew at the station. Tele-
phone service in two towns
was Immediately put on the
fritz, BO many calling to ask
why,
KNX Is heavy on script
BhowB. It's 'Watanabe and
Archie' has been on the same
spot six nights a week for more
than four years, selling shirts.
Currently 65% of its time Is
paid for, mainly meds and food
accounts. Latter is Increasing.
Kids go for the station heavy.
In the late afternoon runs five
consecutive disc programs, ad-
vertising breakfast foods and
similar product, all appealing
to the youngsters. KNX home-
ly policy 1b that if the kids are
listening so are the adults.
Station runs five regular
news periods daily and recent-
ly organized an additional one
at 11:45 p.m. for Hawaii and
points west. News department,
claiming correspondents every-
where, run strictly as a. news-
paper office, with good Job be-
Ing done by Les Wawhinney In
charge,
Naylor Rogers is v.p. and
manager. Everyone at the sta-
tion calls him 'Pop'. That de-
scribes the spirit of the whole
of KNX,
thoritles, and when securing okays,
play a program before the kids
after classes. It's extra-duty, but
it seems to be forging results.
Have also commenced a contest
they devised themselves for air pe-
riods, and are working out several
other wrinkles to bring In mall from
listeners. All pointing tb Interest
potential advertisers.
Quartet's Marathon
Shreveport, La.
From the Municipal auditorium
KRMD broadcast the proceedings of
the annual Tri-State Singing Con-
vention on Sunday afternoon (April
28) when more than 5,000 ' peTsotid
Jammed the huge structure.- Quar>--
tets from 15 states were present and
entertained.
Quartet singing was interspersed
with choral numbers by the entire
house.
WHN's Fast Hello Girls
New York City.
WHN has ordered an exti-a' corps
of telephone operators for its' So-;
phie Tucker Music Hall spread on
Thursday nights now. First pro-
gram last week resulted in over
1,600 calls in less than 30 minutes,
so that the switch-board Jammed.
Listeners were to phone In their
opinion of various performers arid
they began buzzing within five min-
utes after thS"8fartlng gong.
Station does the same -stunt - on
Its amateur night, so that the staff Is
to be swelled to at least 10 fast-
operators on Soph's series.
Shirley Temple Dish
Schen(5cta:dy, N. T.
General Mills, which gives, and
gives and gives; on the air, recently
has been offering, on the 'Betty and
Bob' disked serial,-, a sapphire blue
glass 'special occasion' dish, with
the picture and autograph of Shirley
Temple pressed into the bottom by
a special process.
Backs up magazine and store win-
dow campaign.
To obtain the candy, etc. holder,
dialers must grocery-store purchase
two packages of Wheaties. Latter
get a 'mum-mum-they're-good' en-
dorsement from Miss Temple.
Early Morning Sports
Philadelphia.
Although Philly has always had
an overdose of sports resumes and
flve-minute commentators, with
usually two to a studio, WCAU is
first station to bring out the same
dope for early morning consump-
tion.
Beginning last week, station
started a daily 8 a.m. IS-minute
series, that Includes resume of pre-
ceeding day's activities in major
ball leagues with scores of teams,
res'ults from other sporting fields
and calendar of coming events for
the day. Highlights of the review
also features dramatized highspots.
Stan Lee Broza, WCAU program
chief, said, 'This new series of aport
programs will open a new field for
the radio listener. We feel that with
this type of morning program we
are creating another series away
from the average, since, up to the-
present, stations have devoted the
early morning hours to music and
household topics. This will be an
additional service that has been
overlooked In the post.'
Constant Reminder
Tulsa, Okla.
KTUL ballyhoocd its boost to 1,-
000 watts days and 500 watts night-
time the day it went into effect.
May 1, with a continuous station
identification reading, 'This is
KTUL, Tulsa, now operating on 1,-
000 watts.
Outlet went on tlie air In Jan-
uary, 1934, with a grant of 500 watts
d.ays and 250 watts nighttime.
stay-aways listen In for proceedings
of their weekly 'business' meetings
at the airport. Private line is also
used for interviews of celebs on
planes of American Airlines en
rout^ through Cincy.
Prizes for Error-Catching
New York City.
WNEW starts a Comedy of Er-
rors series thrice weekly, with Mar-
tin Block making the erroneous an-
nouncements. Prizes go to listen-
ers sending in the correct list of
mistakes made on WENW's spon-
sored plugs.
Idea Is to get radio audiences to
listen In more attentively on the
commercial blabs. On Tuesdays,
Thursdays and Fridays from 4 to
4:46 p.m., EDST,
Hustling Performers
Baltimore.
Comedy act of Snooge and Snaily
(George Rackensperger and Joseph
Wleber) sustaining on WFBR is
pulling lotsa stunts on own to at-
tract possible sponsorship. They
suggested to station that they'd like
to dress up for their parts and play
programs before a studio audience;
suggestion waa followed. Period Is
now one of few Balto ones that air,-
before guests.
Another thing the team has done
to help build its popularity Is to go
around to school and church halls
and put in personal appearances In
effort to popularize the aot. Boys
started it without tho station's
knowledge. They contact school au-
WIBM's 473-Hour Record
Jackson, Mich.
WIBM topped oft its record of
473 hours of continuous broadcast-
ing with a Jubilee program. Station
stEtrted broadcasting at 7:39 a. m.
April 11 and kept Its transmitter
going without a letup until 12:30
a.m., April 30. '
C. A. Hill, manager of the outlet,
had originally set 300 hours as the
objective. Station would have gone
boyond April 30 with its test had
It not been for reps of the Federal
Comriiunications Commission, who
held that the stunt would interfere
with their monthly check of radio
frequencies, particularly that of
other stations on the same channel.
Women Adventurers
New York City.
Henrlette Harrison, radio director
of New York Y. M. C. A., begins a
series over WNEW, New York today
(8) at 5:30 p.m. EDST, entitled
Adventurous Careers for Women
Margaret Bourke- White, trick pho-
tographer, is first glamorous bread-
winner on the run.
Florence and Hattle Rogge of
Radio City Music Hall staff on later.
Backstage Interviews
Omaha.
Radio station KOIL, Omaha and
Council Bluffs, with Its passion for
ii"ws on the air and especially per
sonal interviews Inaugurated a tie
up with the. Paramount theatre that
started out as a clever innovation
but which got nipped in the bud by
the closing of the theatre.
Stunt was to roam backstage of
thp the.ntro between stnpo shows us-
ing a portable microphone to get
dressing room Interviews with th»
vaude headlinera of the stage show
Started week Roscoe Ates and Roy
Smeck held forth, and ended same
week, A good Idea, anyway.
Chain Letter Tie-Ins
Tulsa, Okla.
KTUL garnered substantial tak-
ings from local printing concerns
that have horned in on the chain
letter gag by putting out form let-
ters for the dime senders. Station's
sales department started doing a
spot announcement business from
this source after Ervln Lewis, its
Yie\Vb' ■ f-feiDbtter; ' broadcast a story
about a small print shop that had
gone in for the- form letter and the
printer Involved had sold 9,000 let-
ters, the first day.
Sta.tipn accepted all printer
comers alfter it had checked up on
tlie local postmaster's attitude to-
ward the dime idea.
WKBW's Charitable Deed
Buffalo.
Wallace Bradley, Buffalo young-
ster with an 'upside down' stomach,'
goes to Dr. Truesdale in Fall River,
Mass., this weelc with funds col-
lected by sports announcer Roger
Baker. Daily baseball broadcasts
through WKBW give Baker a
chance to plug the plight of the boy
who was hit several years ago .by
a hit-and-run driver. First two
mall collections received contained
better than $300 in contributions
varying from 25c to $10.
Highlight of Baker's one-man
campaign to give the boy medical
care came when a young fan sent
in two bits with explanation he
had been saying pennies to buy a
baseball but would contribute it in-
stead to the fund. Bison Ball team
collectively autographed a ball for
the kid and sent it with their com-
pliments.,
Have a Hamburger on WEEII
Boston.
When WAAB, Boston, sent out in-
dividual birthday cakes to radio ed-
itors and ad men ■ in celebration of
the station's, fourth birthday, they
started a free lunch fracas in the
bean town.
Front line of the food giveaway
'putsch' is In Chicago where WEEI,
Boston, got In some licks through
its Chl representative, Neal Weed,
When Weed lamped the free cakes
from WAAB being delivered by
messenger from the rival Boston
station he rolled up his sleeves and
met the WAAB grub onslaught with
like thunder. His answer to the
cakey gag was a mess of hamburg-
ers rushed to the same radio ad men
with this inscription embroidered
thereon in onions: 'You may get In-
digestion, but you never get sick of
WEEI.'
WTMJ-WISN After Legits
Milwaukee.
Two local stations, WTMJ and
WISN put on a battle royal for tho
use of stage stars the past few
weeks. Trouble started after WISN
signed Robert Henderson to bring
his 'drama festival' stars from the
Pabst theatre for pre-show air de-
buts. When WTMJ put in a b'd,
they were told that WISN had the
talent.
Then bickering started with the
result that the Pabst, to gain fre&
publicity on both airlanes placated
stations by promising to divide
talent. As an opener the stations
got Helen Hayes who arrived here
one week prior to opening of drama
festival. Her play, 'Mary of Scot-
land,' was tied fn with festival.
WKRC's River Boat Picnic
Cincinnati.
Staff artists of WKRC, local CBS
outlet, will mingle with their ad-
mirers Thursday (9) when the sta--
tlon holds its third annual .moon-
light dance excursion aboard the
Ohio River boat. Island Queen. Last
year's event drew 1,800. The gate lis
75c.
A mike program will be offered by
Irene Righter, Ellis Frakes, the Ohio
Balladiers, Greer Sisters and the
Fiddlln' Farmers.
Ballyhoo 'High Fidelity'
Buffalo.
WGR-WKBW are currently run-
ning paid advertising space in
newspapers and special programs to
ballyhoo wide range electrical tran-
scriptions furnished by World
Broadcasting System. Stations. hold
exclusive on World for Buffalo area
differentiate wide range from or-
dinary transcriptions by use of the
term 'high fidelity.'
Idea that phrase 'high fidelity' is
a guarantee of quality Is being
plugged in the newspaper and radio
blurbs. WGR-WKBW execs figure
to break down listener aversion to
transcribed programs through the
campaign without endowing tran-
scriptions In general.
Beauty, Home and Hollywood
Milwaukee.
New woman's show over WTMJ 1»
known as the Linda Marsh Radio
Household Magazine. Miss Mareh.
Helen Atwater, beauty expert; Mar-
Jorle Lee, household adviser, and
Jerry Wilson, film gossiper, divide
time.
Replaces the "Woman's Point of
View' hour. Miss Marsh formerly
over WIBO, Chicago, and WtF.A
Madison.
Wednesday, May 8, 1935
RADIO REPORTS
VARIETY
57
KING GEORGE V JUBILEE
Empire-Wide Piek-Up.
80 Mins,
8u«taining
WABC, WJZ, New York
BBC repeated its New Tear
Britannic cavalcade of the air for
nie Jubilee celebration Monday (0)
and made It count.. A natural
foundation of tradition behind the
occasion, but the main trade point
js that the program evidenced
•howmanshlp. , , , , .
Borrowing 'Time's' Idea of multl-
Dle announcers these men called off
the long list of British possessions
and cued Into the countries to • be
heard from by 'London caning
South Africa, Australia, India,' etc.,
with top governmental offlclalfl an-
Bwerlng In turn.
■ This skipping over the world was
musically dramatized by a big or-
chestra giving each called country
a brief Instrumental buildup. Swell
Btuft which only might have been
further dramatically enhanced by
handing each relay a time date line
and announcing the clock In the
respective locales. Pretty hard for
the average listener ' to grasp the
ecope of such distance swallowing
when radio makes It this easy,
ikence, the hunch on the time an-
nouncements to make an audience
. fully realize the breadth of such a
hookup. For Instance, at 1:45 p.m.
standard time In New Tork on Mon-
day It must have been early Tues-
day morning In Australia — the odd
• twist of the Antipodes broadcasting
back Into yesterday to most of the
world. Tet nothing to emphasize
this point was offered. It was Just
Australia, a long way away, and
.that was that.
Likewise BBC continues to re-
frain from Introducing royalty.
(There was no Introductory for the
King whatsoever. It must be the
custom. Following the International
messages, finishing with Ramsay
MacDonald, the orchestra went Into
'God Save the King' (and you could
tell they meant It by the way they
played It) after which His Majesty
was suddenly and abruptly on the
air to his Empire.
No question that this program
was a standout with plenty of
thought behind It. The Instru-
mental phase was an Inspiration
and a tip to any future undertaking
of similar speciflcatlon. It was all
on and off in close to a half hour
with reception In New Tork partic-
ularly good. Both Columbia
(WABC) and NBC (WJZ) rebroad-
cast it here.
LOIS RAVEL
Songs
COMMERCIAL
WEAF, New York
Due largely to the astute Bar-
numesque advance ballyhoo of her
manager, Ben David, this new and
unknown girl singer making her
radio debut on the Flelschmann
program probably had an audience
of Important tuner-lnners whose
Interest and curiosity had been
aroused. Girl, who Is doing a chore
currently at the swank Rainbow
Room atop Radio City, came
through her Initial radio test with,
plenty of distinction.
She has a deep voice and a per-
eonallzed approach to her assign-
ments. That takes care of her air
chances nicely. If her personal
presence Is equally pleasant, she has
a strong beginning for a money
career. Land.
PINKIE LEE
Nut Comic
COMMERCIAL
WEAF, Now York
When Pinkie Lee, from vaudeville,
was heard on the Rudy Vallee pro-
gram It was obvious that he has
Individuality. Rapld-flre diction
and a novelty manner give him a
lot to sell. He Is not the creature
ol his material since Its the delivery
rather than the substance that's
clever and comical. And with
radio, the champ carnlverous vul-
ture of material In the history of
Bhow biz, anybody who relies upon
inate personality rather than gags
and routines has been well-treated
by a benevolent Providence.
Lee sounds like somebody that
will be catching the public fancy In
a big way sooner or later. He's a
hard-worker and an engaging ec-
<=«ntrlc. Land,
"TODAY'S BASEBALL
Jack Fraser
15 Mtns.
COMMERCIAL
WMCA, New York
Dramatizations of the day's dia-
mond results. Studio gets behind
Jack Fraser, spieler, and goes 'ylp-
Pee!' when there is a strike or
home-run. This goes on Inning by
Inning. To some it might seem that
broadcast was being sent direct
Ii'om the field. Atmosphere rings
true In this line although entire
game Is boiled down to quarter hour
run.
London Tower Gin first took the
series for thrice weekly, but swelled
Us schedule to a dally spread after
the first week. Now to run
throughout the summer season.
Fans are requested to send in sug-
gestions, but Just what for is rather
hazy. Program depends on plenty
of flexible Jaw work and little time
Out for breathing. Delivery oke for
the ball-toselng' legion. Material
Kleaned from the B- o'clock editions.
On at 7 p.m. EDST six days weekly.
SOPHIE TUCKER MUSIC HALL
With Al Fields, Rex Weber, VIra
Niva, Ellas Broeskin, Sam Hearn,
Gene Marshall
Revue
30 Mins.
Sustaining
WHN, New York
This is a notable program for
sundry reasons. First it brings a
stellar performer, Sophie Tucker,
to an Indlo station. That in Itself
would attract attention. Second, It
purposes to introduce eacli week
two or three professionals of prom-
inence In vaudeville or elsewhere
who are thereby to be showcased
for the benefit of prospective spon-
sors and radio talent scouts In gen-
eral.. That, too. Is provocative.
Thirdly, It employs the telephone
voting system Inaugurated on
WHN's amateur program, which
gives the station concrete evidence
of potential popularity of the vari-
ous guests. Ail in all, Sophie Tuck-
er's Music Hall stacks up as a
corking Idea conceived In showman-
ship and carried out with profes-
sional eclat.
Possibly the first program might
have been tightened up In some
small details. At the outset It
seemed as if the musical accom-
paniment for Miss Tucker's own
stuff wasn't everything- that could
be desired. Tet this was not par-
ticularly questionable and may have
been simply a result of nerves on a
premiere or Insufficient acquaint-
ance of talent and orchestra. Out-
side of that there was nothing that
did not smack of network quality
programming. It was a sock pro-
gram and a prestige-builder for the
station that seems certain to roll
up as the succeeding Thursdays ac-
cumulate.
Whether WHN succeeds In sell-
ing the program Itself or secondly
of attracting sponsorship for the
various guest performers time "will
of course disclose. WHN Is giving
the unknown (to radio) talent swell
build-ups. Possibly only the Rudy
"Vallee program (an hour later, in-
cidentally, on WEAF), provides
newcomers with . such nice verbal
support as was given to Al Fields,
Rex Weber, VIra Niva and Ellas
Breeskln.
Over the course of the weeks to
come the program should build a
big audience If the entertainment
quality and human Interest of the
first sample Is maintained. If any
Individuals are started on the es-
calator to radio prominence as a
result, or if the Music Hall Itself
is bankrolled, as would seem quite
likely, the program may easily be-
come one of the standouts of radio.
And as an essentially one-station
proposition it's quite a surprise.
Doubtful If there are a dozen Indie
stations In America that could put
together such an entertainment
even if commercially sponsored at
the getaway. And certainly few
could do the trick sustaining.
WDRO, Providence, WBX, Water-
bury, WMEX, Boston, picked up
program from WHN. And It should
delight their audiences In their sev-
eral communities.
WHN comes to the plate with a
large bat In the shape of Its tie-Ins
with the Loew vaudeville circuit
and the William Morris agency.
With that bat the ball can be hit
resounding smacks. And the Initial
program was certainly a home run.
Talent Is receptive to WHN because
of Louis K. Sidney and the fact the
station has a sympathetic attitude
and talks show biz. Whereas many
stations ask talent to gamble, few
really do much to make the gamble
attractive to the performer. If
WHN follows through and demon-
strates a real ability to mean some-
thing to the pocketbooks of the per-
formers, its name will be blessed
to the professionals around Times
Square. One possible but tem-
porary disadvantage may be that
the Tucker Music Hall gets under
way at the tag-end gf one radio
season and a trWe prematurely for
the new season.
Bryce Oliver; news commentator,
who preceded the Tucker program,
mentioned It Just before signing off.
That was a nice showmanly touch
in Itself. Gene Marshall announced
the Music Hall with perfect diction.
Miss Tucker herself did several
numbers, with 'Some of These Days'
as her theme opener-closer. Her
radio style Is played down and
strictly away from the night club
paprika. Her dramatized song
numbers with music and dialog
dovetailed seem her best bet for the
air. Little or nothing of this de-
scription has been done on the ra-
dio.
Al Fields opened the program
guestlngs with a clever rhyme on
'The Last Audition.* This recited
the usual dlfilcultles of profes-
sionals trying to solve the riddles
of the Grand Central Zone. It ended
with the pious hope that his WHN
nppearance was his last audition.
Fields was the headllner, Miss
Tucker explained, on the bill at
Ilammersteln's when she first madeTi
that house.
Vira Niva employed the over-
rtone 'Dark Eyes' as her offering.
Rex Weber did 'I Get a Kick Out
o£ Tou' and later encored v/ith
'Three Square Meals a Day.' Both
came over the ether excellently.
Elias Breeskin, with the factory In-
signia of Eddie Cantor, also re-
vealed some exceptional orchestral
harmonics. Sam Hcarn, not strictly
gue.'^Ung but rather a studio vl.sltor,
ALINE MacMAHON
With Charles Lawrence, Grant Mills
'Once in a Lifetime' (Excerpt)
COMMERCIAL
WEAF, New York
Aline MacMahon, Charles Law-
rence and Grant Mills made a nifty
radio piece for the Flelschmann
Hour out of the opening scene of
'Once in a Lifetime,' the stage play
that had much to do with catapult-
ing Miss MacMahon into the Holly-
wood money and tungstens. Com-
paratively little action, but due to
the .swift pace of the direction and
the crisp reading of the smart
George Kaufman-Moss Hart dialog,
it stood up and out. Maybe It proved
something, too, about radio comedy.
So much of the writing done for the
mike is messed up arid befogged by
excessive sound effects and hard-
to-foUow transitions of time and
place that a tlghtly-knlt episode
that doesn't call for disconcerting
and random action Is a boon to
radio humanity.
Dumbbell who eats Indian nuts
throughout most of the opening
dialog was done with much fidelity
by Charles Lawrence. Each crack
of the nuts that came over the air
was graphic realism. VAmETT came
in for a lot of kidding comment In
this radio version as In' the stage
original from which It was adapted.
Land.
COBWEB HOTEL
Ellen Rose Dickey, Edna Ross,
Harry Mack
Serial
15 Mint.
Sustaining
WOR, New York
On four different occasions Va
RiETTT's reviewer found 'Cobweb Ho-
tel' . had vanished from the WOR
schedule only to be scheduled for
ano'ther hour and a different day
It's that sort of a program — strictly
one to fill when the program de
partment has 15 minutes open.
Actually consumes only about
eight or nine minutes, with the bal-
ance of the quarter hour devoted to
staff .music. Irregular spotting of
program precludes any possibility
of attracting attention either from
the public or sponsors. Talent can
put It down to experlenuce. That's
about all they can get.
Program may be described as a
standard vaude gagging trio hav-
ing to do In a general way with in-
surance policies. It Is pretty foggy
stuff.
Lee Ferguson credited with
scripting. Severe hrushlng of the
cobwebs might Improve the tale.
Hard to tell when It will pop up
again on WOR listings.
'JUST ENTERTAINMENT'
George Devron Orchestra, CM
Arquette
Music
16 Mins.
COMMERCIAL
WBBM, Chicago
This Is the five times weekly shot
for Wrigley grum to replace the
"Myrt and Marge' show, which has
quit, for the summer. Program fol-
lows Its title as closely as possible.
The plugs are restricted to the fore
and aft portions of the period and
are constructed In the lazy, simple
'Just entertainment' style. Doesn't
try to sell gum for fallen arches or
cauliflower ears. Just that summer
time's here and picnic time and that
gum adds to the enjoyment of life's
simple pleasures. In all, it's Just
memorandum copy and handled
nicely by Arquette with that 'Tony
Wons- Singing Sam' drawl.
Program itself Is uninterrupted
by any announcements of song
titles. The program flows contin-
uously with no mention of titles un-
less it's mentioned when the chorus
is being vocalized. Devron's or-
chestra sounds smooth and full of
class. Is going for rumba stuff and
Is handling it cleverly. Gold.
CHARLES DORNBERQER ORCH.
Dance Musio <-
30 Mins.
Sustaining
WABC, New York
Dornberger has been In charge
of a high order of dance music for
years, but has stuck to the out-of-
the-way keys, so isn't the name in
the larger centers that some of his
contemporaries are. But this CBS
ride from the Mt. Royal Hotel,
Montreal, should Increase the geog-
raphy of his following. He gives
out nifty music.
Has a hot piano and ellck or-
chestrations. It's up-to-date, blg-
tlme music. Dornberger does his
own announcing and very well.
Closes the show on Columbia Fri-
day nights. Land.
made his personality felt with some
gagging. Hearn has had quite a
spectacular Increase In fortune
since at long last solving the radio
puxzlo a few monthH ago. He be-
.«poke the ex-vaudpvUllan's attitude
that radio is the way out of the
Jungle of technological unemploy-
ment that has attacked bo many
fine performers still in their prime.
Telephone voting which continued
throughout the program (and aftcr-
ward.s) was tentatively tabulated
for several announcements. It
shov.'ed Sophie Tucker herself in
the lead. This competitive voting
angle sharpens the savour of the
program.
WHN walloped across Its first
major offensive for advertising
agency and sponfop pv.'itlge with
this program. T,nwl.
CORRIERE D'AMERICA
Vincent Sorey's Orchestra, Amelia
Sanandres, Eugene Cebelli
Italian Musicale
30 Mins.
COMMERCIAL
WINS, New York
Italian news - sheet, corriere
D'Amerlca begins a 52-week run
with this musicale series. Besides
calling attention to Its own pages,
several CD'A. advertisers are ex-
ploited also throughout the week.
Time is now divided up between
Pastene company and Cosmopolitan
Import house, both heavy space
buyers. Friday programs are also
piped through to WAAB, Boston,
under the Pastene banner.
Presentation Itself Is aimed point-
blank at the foreign group, but pro-
gram can be easily understood by
the general public. Only Italian
Jargon brought In is for a brief
copy palaver half-way through the
so-minute spread. Otherwise every-
thing is in English tongue. Copy Is
well constructed, this" case bringing
In a young contest winner who is
an expert spaghetti maker. Thus
Pastene garnered some choice praise
for its spices, oils, etc.
Vincent Sorey's music Is light
opera stuff for the most part. Now
and then a rumba or a violin solo
is thrown In for novelty. Entire
musical outlay smacks of a Neopoli-
tan air which Italian residents have
a yen for. In closing, Sorey's con-
tingent presented a rippling pot-
pourri of Italian tunes covering all
the provinces. As this series prog-
resses, new warblers are to be added
regularly. It is one of the major
commercials sponsored by a foreign
account on an English station and
stacks up well as radio fare.
Airs nightly excepting Sundays
at 8 p.m. EDST.
'DUN AMATEUR SHOW'
Truman Bradley and Amateun
COMMERCIAL
30 Mins.
WBBM, Chicago
R. G. Dun cigar company has ef-
fected three-way tie-up with WBBM
and the B. & K. Oriental theatre for
a once-weekly amateur show which
figures as a good bet all around. It
has meant additional business for
the Oriental on the amateur night
and Is a good general follow-up on
the previous WBBM contest which
sifted Vivian della Chlesa to regu-
lar spot on Its transmitter.
Dun show Is broadcast right from
the stage of the Oriental theatre and
Is slated to run for 10 weeks with
the winner of each week's contest
to draw a week's work from Bala'
ban & Katz. The circuit will take
care of that matter by shoving all
10 winners into an amateur unit
which will play the Oriental maybe,
but more likely one of the nabe
spots.
But the individual winners are a
minor matter to the show as a
whole. The talent Is pretty good
for amateurs and delivers sufficient
entertainment on its own. Would
seem, however, that an amateur
show of this calibre would be better
suited for a general home product
rather than a cigar. Gold.
KEEPING UP WITH SCIENCE
Dr. Kirley F. Mather and Family
at Their Fireside
16 Mins.
Sustaining
WAAB, Boston
Sugar-coated lessons In elemen-
tary science, humanized by the
simple, but effective, device of let-
ting the listeners drop In on Dr.
Mather of Harvard and his family
in their home during a flreside dis-
cussion.
To dispose first of the only fault
(and a pardonable one) at the out-
set it was obvious Mrs. Mather and
daughter, Julia, read their script.
Dr. Mather, who has made a num-
ber of science film shorts. Is more
at homo at the mike and his natural
enthusiasm carries the program
through satisfactorily.
When caught (30) the Mathers
were chatting about petroleum. It
all started by 'Judy' asking her dad
about hot oil. And during the quar-
ter hour, punctuated by leading
questions from Mrs. Mather and
daughter, the scientist develops a
compact but comprehensive outline
of the oil situation In this country,
the estimated supply on hand, the
world petroleum supply, and the al-
ready perfected process of deriving
gasoline from coal and oil shale. To
brighten the script for non-techni-
cal dialers, Dr. Mather injects
slang occasionally; and to maintain
the flreside spirit of the chat he
concludes by suggesting that 'Judy'
get back to her home-work.
Smart educational program Idea.
Fox.
BILL HOGAN ORCHESTRA
Edgewater Beach Hotel
Sustaining
WBBM, Chicago
Newcomer to the midwest, Bill
Hogan 'delivers melody, tempo and
rhythm. Band handles nearly every
type of rhythm, but particularly goes
for that hot style of music which Is
generally difficult to swing in over
a loudspeaker. Hogan manages to
acoompll.sh the trick without sound-
ing messy. Clean-cut style through-
out makes dansapatlon and listen-
ing both plenty oke.
Three Kittens, girl frin, aid with
thP voral.M ninply, Gold.
PIANO CARNIVAL
100 Pianos, 500 Voices
15 Mins.
Sustaining
WABC, New York
Columbia squandered a swell
novelty by not finding a spot for
this program until 15 minutes after
midnight. It was too gord for that
kind of careless programming; One
of the most unusual special pro-
grams ever originated by a local
outlet and should have been exploit-
ed in greater style apart from the
eerie hour.
itTUL, Tulsa, gave this to CBS.
It's a tie-up between local Instruc-
tors, piano dealers and the piano
indlistry generally, and as a pro-
motional stunt It's a pip.. Too bad
the piano industry didn't have lob-
byists In Manhattan Influential
enough to get a respectable niche
when- the general public might
have listened.
to the minority gathering that
probably got the program It was an
arresting radio curio. There were
200 boys and girls in duet arrange-
ment banging .100 pianos at th»
Tulsa Coliseum. Later 500 Juvenile
voices came in. First 'March Slav'
and later 'Blue Danube' were of-
fered. Lengthy numbers and they
took all the time allowed. Playing
was good, and sparkling as a dem-
onstration of mass music challeng-
ing. A swell community stunt that
takes lots of patient preparation.
Land.
'FLASH GORDON'
Serial Melodrama
15 Mins.
COMMERCIAL
WMCA, New York
Constructed primarily for juvenll*
consumption, as It now stands, this
Is the latest serial melodrama to be
adapted from comic strips." 'Flash
Gordon' Is a King Feature (Hearst).
It Is skedded to ma^ce Its debut on
all Hearst stations during the pres-
ent week as an exploiter for their
Sunday colored comic supplement.-
Should fill this purpose admirably,
Judged from the strength evident In
the opener. It's much like other
daring adventure serials on the air
recently. Packed with action, thrills
and enough noise to satisfy the most
ardent youthful listener. Whole Idea
is well conceived and carried out.
Introduces Plash Gordon, de-
scribed as woirld's greatest athlete*
and his sweetheart, Dale Arden.
Mad scientist transports them to a
nearby planet where they are cap*
tured by Ming, cruel ruler of thft
land. Ming's fascinating daughter
enables him to escape from a band-
of red monkeys and In a later bat-
tle. Flash Joins forces with the chief
of the Llonmen. First chapter (cov-
ering some 14 dlfferent_Qpjnio sup-
plements) ends Just as he Ts about
to see bis sweetheart married to
Ming.
Sound effects man has fine chance
to produce weird noises since nearly
all action Is on a planet Inhabited
by strange folks and animals.
Sounds of a rocket car, airplane,
giant elevator and other mechanism
depicted in the cartoons are heard.
Seven different characters arc fairly
well established as to voice even la
the brief 16 -minute broadcast.
Planned to have each weekly
broadcast! spotted to appear almost
currently with the actual appear-
ance of the cartoon In Hearst Sun-
day papers, after the first five pro-
grams when the serial will havo
been brought up to date. Probably
win be spotted" on air a day or tw»
actually In advance of Sunday pub-
lication.
'IRISH SHOW BOAT'
McNulty Family
Folk Music
16 Mins.
Sustaining
WHN, New York
This la presumably the aulhentio
article In native Irish music. Fid-
dle-concertlna-zlther type of ac*.
companlmcnt for the simple scral-
welrd ditties of the moors. As a
pleaser for the Irish Immigrant
colony. It's obvious. Because of its
nationalistic quality and the strange
lilt of the music non-Gaelic eara
may be less Inclined to listen and'
more disposed to twirl the dials.
Announcement was made that the
McNultys will do personal appear-
ance concert at the Brooklyn Acad-
emy of Music. Program broadcasts
once a week at C p.m., Thursdays.
Land.
COSMOPOLITAN STORIES
Dramatized Short Stories
15 Minn.
COMMERCIAL
WOR, New York
New scries sponsored by Coi-
gatc-PalmoJive-Peet. Runs a little
light. Counterbalancing this is the
presence of music and neat ballad-
Ing. For hou.'jewlfe consumption,
for which it seems obviou.sly de-
signed, tout ensemble may be okay
for morning placements.
Relates the progress of a Ilill-
Ellly with his strumming music and
songs towards fame and a radio
contract. Possibly enough romance
running through to catch the femme
fancy.
Outstanding Is Frank Luther ae
the singing hill-billy. Heretofore
confined to ballads and quartet
work with the Revellers. Luther
stef)s out in a spoaUIng r-ole, doing a
vft trouper's Job.
58
VARIETY
A D I
Wednesday, May 8, 1935
New Business
NEW YORK CITY
Antonioiile Loan Society, series of
one spot announcements daily on
Make Believe Bnllroom, for /our
•weeks. Placed direct. WNEW.
Jack Mehl, series of one 10-minuxe
periods weekly on Fridays, for an
Indefinite period, presenting auto
racing news, Placed direct. WNEW,
Iloyt Brothers, Inc., series of one
spot announcement daily on Make-
Belicve Ballroom, for an Indefinite
period. WNEW.
Gardner Nursery Company, Osnge,
Iowa, one flve-minute period daily,
for an indeflnlto period. Placed
through Northwest Radio Advertis-
ing Company, Seattle.. WNEW.
Grand View Park, Slngac, New
Jersey, two 15-mInute periods daily,
for an indefinite period, presenting
Treasure Hunt. Placed through
Cartoon Advertising Corporation.
WNEW.
Parker Watch Company, five 15-
minute spots daily, for 36 weeks.
WMCA.
Hudson Terraplane, six spots dally,
fov an indefinite period. Placed
through Donahue & Coe Agency.
WMCA.
Monta Rosa Restaurant, Dick Pe-
corara's orchestra, on month-to-
month basis, Sundays and Wednes-
days. WMCA.
National Greek Institute, series of
CUS rresentH
BE N AY
VENUTA
NIOHTLT RESTAURANT I,ARUE
Be;;ulnr Weekly . Feature Entire Columbia
Network
•
Guest Star Whlteman Kraft Hour
Thurs., Muy 0, WEAF, 10 P.M.
•
, Management OBS Artists Bureau
Fernonal Slanugeinent
Julea Albert!, Hotel Kimberly,
New Voik City
EASY
ACES
NBC
7:30
Monday-Tueiday-Wednsaday '
"You Ain't Heard Nothin*
Yet"
BERNICE
CLAIRE
Renewed for Additional 13 Weeks
on Both
•■Lavtndtr and Old
Lice"
<BAYER ASPIRIN)
WABC, Every Tuei.,
8-B;30 P.M.
Coast-to-Cout
"Aba Lyman'i Wilti
Time"
(PHILLIP'S MILK OF
MAONESIA)
WEAF. Every FrI.,
i-i-M P.M.
Ceait-to-CMit
Direction, LEBTEIl LEB, REO BLDO., N. T.
GRACIE
BARRIE
THIS WEEK (MAY 3)
PALACE, NEW YORK
Sole Direction
HERMAN BERNIE
1619 Broadway, New York
"HELLO STRANZF.R"
SAM
(SCMLEPPERMAN)
HEARN
Dli'vcllon
Wm. Morris Agency
Wednesday programs ut 8:30 p.m.
EDST, presenting Don Avlon's or-
chestra in ancient and modern Greek
music, for 62 weeks. WEVD.
Circle Ballroom, Jack Butler's or-
chestra, for an Indefinite period.
WMCA.
Zimmerman Budapest Restaurant,
Budapest orchestra, for an indefinite
period, WMCA.
Gino's Cedar Garden Restaurant,
Dela Rosa's orchestra, for an indefi-
nite period. WMCA.
Rustic Cabin, William Nichols' or-
chestra, for an Indefinite period.
WMCA.
Penn Fur Company, series of nine
spots daily, for 26 weeks. Placed
through Engle Enterprises. WINS.
Stern Brothers, renewal on their
test series, this time for Musical
Clock hour. WINS.
Arch-Craft Shoes, thrice weekly
on Mondays, Wednesdays and Fri-
days, for 17 weeks. Placed through
Roger Kelkin Agency. WINS.
Gold Dust, renewal for four weeks,
presenting four spot announcements
weekly Including Shining Melodies
program. WOR.
Philip Singer & Bros., time on
Martha Deane's Hour for' 52 weeks,
starting July 8. Placed through
Scheck Advertising Co. WOR.
Lewy Chemical Co., twice weekly,
for six weeks, presenting Voice of
Authority. Placed through Philip
Ritter Co. WOR.
Educator Biscxiit Co., weather re-
ports, three times daily, for 21 weeks.
Placed through John W. Queen, Bos-
ton. WOR.
Neio York American, renewal on
Front-Page Drama series, for 60
weeks. WOR.
Borden Co., renewal for 13 weeks
on The Puzzlers series, starting June
5. WOR.
Greenimch Savings Bank, renewal
on Uncle Don, for 62 weeks, five
spots weekly. WOR.
Drug Trades Products, additional
time on Pickard Family series, tak-
ing In Sunday presentations, for an
Indefinite period. WOR.
M. J. Furs, renewal for six weeks
on Vince Calendo and Arthur Valen-
tine's orchestra. WOR.
Feigenspan Brewery, additional
Sunday time for Stan Lomax, sports
announcer, making commentator on
seven days weekly. WOR.
•Soffman Beverage, presenting
Uncle Don in participation program,
for 13 weeks, starting May 20. WOR.
OKLAHOMA CITY
Bill Hosier, Inc., Seiberllhg tires,
Oklahoma City, 300 daily spots of
'Live and Liearn,* strange facts. Di-
rect. KOMA.
Guardian Foundation, funeral di-
rectors, Oklahoma City, 62 weekly
half-hour programs, dramatic tran-
scription. Direct. KOMA.
Dr. I/yon's Tooth Paste, 15 weekly
half-hour programs, musical tran-
scriptions. Blackett-Sample-Hum-
mert Agency, Oklahoma City. KOMA.
Watchtower Bible Tract Society,
Oklahoma City, 52 weekly 15-mlnute
programs. Biblical lecture transcrip-
tions. Direct. KOMA.
Chevrolet Motor Co., Detroit, 13
15-minute programs, thrice weekly
transcriptions. Campbell - E w.a 1 d
Agency, Detroit. KOM.\.
MILWAUKEE
Chrysler Motors, series, of disks,
for an indefinite run. Placed through
RuthraufE & Ryan Agency. WTMJ.
Reo Motors, series of 15 100-word
announcements during morning
broadcasts, for an indefinite period.
Placed through Maxon, Inc., Detroit.
WTMJ.
United Drug, seriea of disks, dur-
ing morning broadcasts, for an in-
definite period. Placed through
Street & Finney, Inc. WTMJ.
Western Association ' of Railways,
series of disks, six days weekly, for
26 weeks. Placed through Reincke-
Ellis-Youngreen & Finn, Chicago.
WTMJ,
FORT WORTH
Worth Clothiers, Ft. Worth, 100
13-mlnute programs and 300 spot
announcements. Direct. SBS over
KTAT.
Glen Bros., furniture. Ft. Worth,
300 spot announcements. Direct.
SBS over KTAT.
Oruch Bros., furriers. Ft. Worth,
62 five-minute programs, transcrip-
tions. Direct. KTAT.
Buccaneer Cluh, nitery. Ft. Worth,
300 15-minute programs with Ed
Lally's ork, six nights weekly. Direct.
KTAT.
Hilliard Furniture Co., Ft. Worth,
300 spot announcements, three daily.
Direct. KTAT.
Victory-Wilson Man Shop, Ft.
Worth, 13 flve-minute programs.
Direct. KTAT.
Ernest Allen Motor Co., Chevrolets,
Ft. Worth, 78 .spot announcements
to precede and follow Chevrolet
transcriptions. Direct. KTAT.
Blaclcsto7ie Furriers, Ft. Worth, 26
15-minu'te programs nnd 300 .spot
announcements. Direct. KTAT,
Jenny Lind Cluh, nitery. Ft.
Worth, 300 fipot annoiiiiccnicnts. Di-
rect. KTAT.
Rainhoio Ice Cream Co., Ft. Worth,
300 spot annoimcemenls, Direct.
KTAT.
Taylor Studios, photographers, Ft.
Worili, 300 spot announcements. Di-
rect. KTAT.
Fair Boot Shop. Ft. Worth, l.'iO
simi :i niininnfinoil s. 7\T.\T
DALLAS
AT^and Co., cosmetics, Des
Moines, three 16-mlnute transcribed
programs weekly, indefinite. Heath
Seehof Agency, Chicago. WFAA.
Dallas Cooperative Laundries ,
Dallas, 14 25-word announcements.
Wilson-Crook Agency, Dallas, WFAA
Firestone Service Stores, Dallas,
auto supplies, five one-minute an-
nouncements. Rutcllff Advertising
Co. Agency, Dallas. WFAA.
Morton Salt Co., Chicago, 13 15
minute programs. Wade Advertis-
ing Agency, .Chicago. WFAA,
Silherman-Becker Co., furs, Chi-
cago, 13 flve-minute programs
Nelsser-Meyerhoft Agency, Chicago.
WFAA.
Armstrong Packing Co., Bird
Brand shortening, Dallas, 52 15
minute programs. Haney Advertls
ing Agency, Dallas. WFAA.
Cadillac Motor Co., Detroit (La
Salle automobile), 18 one-minute
announcements. , Campbell - Ewald
Agency, Detroit. WFAA.
Chrysler Corp., Detroit (Plymouth
auto), 10 one-minute transcriptions.
J. Stirling Getchell Agency, Detroit.
WFAA.
JERSEY CITY
Adler Shoes, spots daily In foreign
tongue, for four weeks. Placed
through Bess & Schlllln, Inc. WHOM.
HaiTis, Cohen & Sons, Inc., four
15-minute spots weekly, with Irish
music. Placed through Bess &
Schlllln, Ind. WHOM.
Harris Motors, four spots dally In
foreign tongue, for four weeks.
Placed through Bess & Schlllln, Inc.
WHOM.
. New York Furniture Receivers,
Italian amateur hour on Sunday
evenings, for an Indefinite period.
Placed through Bess & Schlllln, Ind.
WHOM.
Romano & Sons, Inc., seven 15-
minuto Italian musical programs
weekly, for 13 weeks. WHOM.
JVcMJ York Furniture Receivers,
seven 15-mlnute programs weekly in
Italian, for an Indefinite period.
Placed through Bess & Schillln, Inc.
whom;
United States Home Improvement
Corp., series of announcements, twice
daily, for an indefinite period. Placed
through Bess & SchiUin, Inc.
WHOM.
Hi-Grade Gas Range £ Refrigera-
tor Co., Inc., dally announcements In
Italian. Placed through Bess &
Schillln, Inc. WHOM.
L. H. Dave's Meat Market, series
of three announcements weekly In
Polish, for an indefinite period.
WHOM.
Gunther's Department Store, series
of three announcements weekly In
German, for an Indefinite period.
WHOM.
Kievitt Beverage Co., dally Polish
announcements. WHOM.
Lupo Cigar Co., series of an-
nouncements In Italian. WHOM.
SALT LAKE CITY
ZOMI Wholesale Hardware Store,
two announcements weekly for 26
weeks. KDYL.
CJiristiansen Furniture Co., 78 an-
nouncements. KDYL. .
Firestone Service Stores, 78 an-
nouncements. KDYL.
Colville Ice Cream Co., daily an-
nouncement, for 26 weeks. Placed
through 1j. S. Gillham Agency, Salt
Lake City.
Sears, Roehuck & Co., 40 an-
nouncements. KDYL.
Aueriach Department Store, 1,000
announcements. KDYL.
Flint Distributing Co., 78 an-
nouncements. KDYL.
■ J, W. Breiver Tire Co., 26 an-
nouncements. KDYL.
Ketchum Builder Supply Co., 62
announcements. KDYL.
Dinwoodey Furniture Co., nightly
time signals for 52 weeks. KDYL.
General Mills Co., two 15-minute
programs weekly, for 22 weeks.
Placed through Westco Agency, Los
Angeles. KDYL.
Excclcis Beauty School, dally an-
nouncements for 52 weeks. ICDYL.
E. I. du Pont de Nemours, 52 an-
nouncements. Placed through Bat-
ten, Barton, Durstine & Osborn, New
York City. KDYL,
Z. C. M. I. Department Store, 500
announcements. KDYL.
Beneficial TAfe Insurance Co., 26
daily announcements for an indefl-
nlto period. KDYL.
Beck's Hot Springs, 26 daily an-
nouncemeius for an indefinite period.
ICDYL.
Stadium Gardens, ono 15-minute
program weekly, for 26 weeks, pre-
senting a World transcription pro-
gram. KDYL.
Dodge Motor Co., spot announce-
ments daily for an indefinite period.
Placed through Ruthrauff & Ryan,
New York. KDYL.
Doll House Fountain Stand, daily
time signal, for 13 weeks. KDYL.
A cme Beer Co., one announcement
daily, for five weeks. I'laccd through
ICmil, Brysacher & Staff, Los An-
geles. KDYL.
Utah Builders Supply Co., one 15-
minuio program weekly, for 13
weeks, presenting World transcrip-
tions. KDYL.
Specification Motor Oil Co., single
announcement for 26 weeks. KDYL,
Halloran-Judge Loan <£• Trust Co.,
five-minute ])rorgram weekly, for 26
weoU.s, Placed through Adscrafts-
inon Agency, Salt Lake City, KDYL,
H. Spencer BroiV7i Tire Co., night-
time signals, for 52 weeks. KDYL,
Troy Laundry, one 15-minuto pe-
riod, for 26 weeks, presenting World
tr.Lnscrijitions.
Fnvd Mnior Co., Associated Salt
r..-'!;,: C'lv Do.'ilors. lis .-innounne-
ments and two 15-mlnute programs.
KSL.
Mode O'Dav Shop, Inc., 52 an-
nouncements. "KDYL.
Belle Tailor Co., four announce-
ments daily for 52 weeks. KDYL.
Western Association of Railway
Executives, 26 night time one-min-
ute spots. KSL.
General Electric Refrigerators, 26
one-minute night timo spots. KSL
Diesel Power Engine Engineering
School, San Francisco, night tImo
flve-minute transcription. KSL.
Pullma7>, Tailors, one additional
quarter-hour weekly at night, utiliz-
ing transcription features. KSL.
Watchtower Society, eight 15-mln-
ute periods. KSL,
Gardner Nursery, six five-mlriute
transcription features weekly, WSL.
Brittan's Ladies Shop, Ogden,
Utah, daily announcement for one
month. KSL.
Waso{c7i Springs, sponsoring re-
mote control broadcast of wrestling
matches Friday evening. KSL.
Ogden ZAth July Celebration Com-
mittee, eight . 15-mlnut6 programs,
talent and speakers. KSL.
TV. P. Fuller Paint Co., one 16-'mln-
ute program weekly. KSL.
United Drug Co., five 15-mlnute
programs. KSL.
Westinghouse Electric Co., dally
spot announcements. KSL.
Utah Livestock SJiow, dally spot
announcements, for an indefinite pe-
riod. KSL.
Descret Book Store, dally spot an-
nouncements. KSL.
<?. Read <t Co., dally spot an-
nouncements for one month. KSL.
Blair Motor Co., spot announce-
ments for Indefinite time. KSL.
Elias Morris & Sons, one 15-min-
ute program weekly for 13 weeks.
KSL.
L. G. Mclntyre Co., spot announce-
ments for Indefinite period. KSL.
Lorraine Harding, spot announce-
ments. KSL.
State Hardware Co., daily spot an-
nouncements. KSL.
Standard Furniture Co., 52 15-mln-
ute programs weekly, dally an-
nouncements for 52 weeks. KSL.
Economy Shoe Store, spot contract
for indefinite period. KSL.
Keith-O'Brien, Inc., spot contract.
KSL.
Mutual Creamery Co., spot an-
nouncements. Indefinitely. KSL.
Panek Furs Store, spot announce-
ments. KSL.
Huyte Floral Co., dally spot an-
nouncements. KSL.
Hotel Ben Lomond, Ogden, Utah,
weekly quarter-hour, and remote
broadcasts. KSL.
CINCINNATI
As C. Sparkplug, 26 one-minute
E, T. announcements. Placed by D.
P. Brother, Detroit. WCKY.
Chevrolet, 39 15-mlnute E. T. pro-
grams. Campbell-Ewald Co. WCKY.
Chrysler, Plymouth dlvlz., 23 one-
minute B. T. announcements. Maxon,
Inc., Detroit. WCKY.
General Electric, 26. one-minute
announcements. Maxon, Inc., De-
troit. WCKY.
General Motors, 13 spot announce-
ments on G. M. spring showing in
Clncy. Campbell-Ewald Co. WCKY.
Gopher Granite Co., St. Cloud,
Minn., 13 flve-minute programs.
WCKY.
Hartz Mountain Products, New
York, ser.ies of one-minute an-
nouncements. WCKY.
.Staiidard Oil Co. of Ohio, flve-min-
ute baseball score iresume, weekdays
to Oct. 1. McCann-Erickson, Cleve-
land. WCKY.
Wheeling Corrugating Co., series of
one-minute announcements. A. T.
Sears, Chicago. WCKY.
Siille & Duhlmeier Co., retail fur-
niture firm, and Queen City Coal Co.,
alternating sponsorship of 'News
Headlines' Monday through Friday
nights, occupying flve-minute spots,
a new program offering intimate
glimpses of people in local and na-
tional news of the day, prepared by
Elmer Dressman and miked by Jim
Alderman. WCKY.
Congress Cigar Co., Philadelphia,
plugging La Palina in 100 spot an-
nouncements. Radio Sales, New
York. WKRC.
Chieftan Mfg. Co., 18 flve-minute
E. T. programs blurbing white shoe
dressing. Van Sant, Dugdale Agency,
New York. WKRC.
Hudson Terraplane, Detroit, 50
day and 60 night 100-word an-
nouncements. WKRC.
Kyanize, enamel product, 52 100-
word announcements on 'Women's
Hour' program. Radio Sales, New
York. WKRC.
Kreimer Bros. Furniture Co., two
lO-minute programs weekly for 13
weeks, featuring recipes for refrig-
erator desserts. WKRC.
SPARTANBURG, 8. C.
Jordan Monviyient Company, 30-
minute Sunday afternoon vocal
broadcast, featuring Fred Gentry,
soloist, 52 weeks. WSPA.
Cooperative musio - advertising
broadcast six days a week, 30 min-
utes, sponsored by several mer-
chants and featuring studio organ
selections, indefinite period. WSPA.
Saxon is. C.) Local, United Tex-
tile Workers of America, 15-minute
Saturday night string band program,
indefinite period. WSPA.
Sally's Shop, 15 minutes 'Musical
Clock' daily, correct time, Bing Cros-
by (wax) and announcements, in-
definite period. WSPA.
Worthmore Clothing Company,
five-minutes daily, advertising and
orchestral (wax) numbers, Indoflnile
period. WSPA.
BOSTON
General Mills (Jack Armstrong
program), 118 programs, Monday
through Friday each week. Tran-
scription furnished by R.C.A.
Through Blacketc, Sample & Hum-
mert. WEEI.
Batchelder-Whittemore Coal Com-
pany, one announcement dally ex-
cept Sunday, nt 10:15 or 10:30 a.m.
Through Broadcast Advertising Inc'
WEEI.
Ford Motors, announcements
staggered schedule. WEEI.
H. Traiser li Company (Harvard
and Peerless cigars), 13 announce-
ments on After Dinner Revue, Tues-
days only. Through Wood, Putn.un
& Wood. WEEI.
Brcck Garden. Talk program (ex-
tension), five-minute program. Di-
rect. WEEI.
H. Trainer & Co., (Pippin CIgai-s),
13 30-word announcements, Satur-
days, beginning May 4. Through
Wood, Putnam & Wood, Boston.
WNAC.
Hartz Mountain Products Co., 26
100-word announcements, Mondays,
Wednesdays, Fridays. Througli
Ernest Davids, New York. WNAC.
Ironized Yeast Co., 12 five-minme
electrical transcriptions, Mondays,
Wednesdays, Fridays, renewal ef-
fective May 6. Through Ruthrauff
& Ryan, New York. WNAC.
Community Dentists, 52 15-minute
programs, Siindays. WNAC.
United Drug Co., five 15-minute
electrical transcriptions, Mav 14 to
May 18. Through Street & "Finpev,
New York. WNAC.
Ford Motor Co., six 125-word an-
nouncements. Through McCan
Erickson, N. Y. WNAC.
Stocfc <f Bond Loan Co., 82 125-
word announcements, Mondays,
(Continued on pag 60)
EXCl.Uiiv[ MAN ACl'MfNi.-;
l<CCHVVIll-(.> KI KFL, INC ■
.E XCL,U5IVE-, MANACEMi NT'-'*
kCChvVlLl OKlEFL, INC ■
f ? I w V f. A/v A N /. 'v ; vM \ r
K( (.KVVI LI C Kl f H , l,\C
Wednesday. May 8, 1935
RADIO
VARIETY S9
Improbable Broadcasts
No. 18— Week-Ending With Ethyl
By Bob Landry
Sound effect — Motor backfliing.
Tenor Announcer — M^dol-Ethyl,
the garrulous gasoline, Is on the air!
■ Baritone Announcer — Volatility,
Tolublllty, vexablllty!
Tenor — More miles per gallon,
more words per broadcast than any
other gasoline.
Baritone — Mldol-Ethyl, the gaso-
-llne that's alkaline— stay on the
eate side-
Tenor — There ajre Just 26 things
you should look for when you buy
gasoline —
Baritone — A, the ladl comfort
room!
Tenor — B, the cheap price pump!
(And' so on for 24 more).
Baritone — But more about Mldol-
Elhyl later, A lot more. Now the
story — ^we are In the bus depot In
New fotk City.
Sound effect — Bus warming up.
L,ac[y — Is this the Albany Night
Bus?
Despatcher — Yes, lady. We're
"leaving In a few minutes. They're
filling her up right now with
Midol-Ethyl;
Announcer — And now the giant
bus heads her nose into traffic.
Sound effects — Gears and good-
byes.
Announcer— The Albany Night
Bus Is off In a cloud of Mldol-Ethyl
exhaust as pedestrians curse — I
mean cheer — wildly.
Sound effect — The bus under way.
Dora — Oh, Arthur, are you sure
we're doing the right thing?
Arthur — Don't worry, kid. When
we get to Albany we'll look up a
minister I know who owns a little
hotel and he'lL register us.
Kind Old Lady— Hiram, I think
there's something wrong about that
couple In front of us.
Hiram — Look all right to me.
K. O. L. — I never trust a man
with ears like that.
Traveling Salesman — Business Is
rotten.
Companion — What line are you
In?
Salesman — Gamlsoles.
Lambs Club Actor — Fancy, travel-
3 niore
KMBCk Shows
riGAlN IMBC pievas Ifs superior
showmanship.
♦
Three more shows produced in KMBC's
studios have been added to the list of
national successes.
♦
"Rtd Horse Ranch," a fifteen minute
Iranscriplion story with music fea-
turing western and cowboy life, has
been bought by Socony Vacuum Oil
Co. [Lubrite and While Eagle Divisions].
Over 30 stations are broadcasting the
program 3 to 5 times weekly.
♦
TedMolone'i "Betwesn the Boekendt."
Radio's most intimate story and "Happy
Hollow" a cross section of home town
America, nov/ are broadcast daily
on a coast to coast Columbia net work.
KMBC has available for immediate
release, 14 shows of proved merit,
audition transcriptions of which are
available. Write for particulars.
KMBC --Kansas City, Mo.
Where Showmattship Excells
Frea and Sleininger, Inc..
National RepreBentativei.
IN THE HEART OF r,
AMERICA
Ing by motor coach, wliat I.s to be-
come of the drawmah?
Radio Actor — Imagine traveling In
a bus. Pretty swell, eh? Last time
we hitch-hiked.
Gangster — Looks like we oughta
be able to frisk this crowd for a few
case-notes.
Moll— Teah, there oughta be a
little sugar.
Announcer — Well, there you have
the plot. Every week It's the same.
The Albany Night Bus pulls out full
of Mldol-Bthyl and quaint amusing,
or slnlstef c'laracters. And every
week the Kind Old Lady sees, to It
that nothing happens to the not
very bright young girl that couldn't
be broadcast with full sound effecte.
Sound effect — Policeman's whistle,
bus stopping.
Gangster— It's a hull — lie low!
Cop — ^^Where do you think you're
going?
Driver — To Albany.
Cop — Ever hear about speeding?
Driver — Gosh, offlcer, I'm sorry,
■but this Mldol-Ethyl gasoline has
such terrific super-skip that you
don't realize how the miles are
zooming by.
Cop — I use the Midol-Ethyl my
self. How do you find it takes the
hills?
Driver — One by one.
Cop — Well, all right. I'll let you
go this time.
Sound effect — Bus starting.
Announcer — Now, let's see, what
comes next? I think we give you
a little plot now.
Gangster — keep on driving, mugg
— I've got this rod stuck in your
back.
Driver — Is this a stick-up?
Dora — It's a robbery.
Sound effects — Lady screaming,
glass breaking, pistols firing.
Announcer— Midol-Ethyl will not
explode unless Ignited, will not sell
unless advertised. Does your gas-
oline fit your carburetor's person-
ality, does it suit your sparkplug's
complexion? Mldol - Ethyl has
faster pick-up in neighborhood of
high schools, super-skip and amaz
Ing slow-down. You can tell gen
ulne Midol-Ethyl by the peculiar
pungency of Its carbon-monoxide,
Only" Pennsylvania petrol has that
devastating smell. Midol-Ethyl also
makes delicious cocktails. This
program has come to you through
the generosity of —
Driver — Just a minute — you're
not going to leave the plot hanging
there In mld-alr.
Ann6uncer — Well, we haven't
much time — ^what happened?
Driver — Six people were killed,
the bus was wrecked, the girl who
was on her way to Albany never
got there, the gangster put up a
brave flght, the Lamb's Club actor
turned out to be a G-man— and lots
of other exciting things happened.
A-nnouncer — Yes, yes, that's all
very well — but we've still got a lot
of sales copy left. We can't waste
any time on the entertainment.
Ladles and gentlemen you have
been listening "to— (two minutes of
gab).
Sound effect— Motor backfiring.
Announcer — And speaking of
sound effects. Do you have inter-
mittent scratching in your engine—
if so, be wise, give your motor
Midol-Ethyl for that regular knock.
into effect Transradlo last week
added six stations to Its list. They
were WOL, Washington; WPTF,
Raleigh, N. C; WOAI, San Antonio;
WFAA, Dallas, and WBAP, Fort
Worth. Last three outlets are
newspaper owned and operated.
Herbert Moore, head of Transra-
dlo, declared Monday (6) that the
tactics that the UP and the INS
have adopted In the radio field can
only be construed as a move to un-
dermine his organization. Moore
said that he expected a large num-
ber of Transradlo clients to tie up
also one of the other two services
If the rates were low enough and
use one -service to supplement the
other. Case In point Is John Shep-
ard, 3rd, who yesterday (Tuesday)
closed with INS and Universal Ser-
vice for their services for the Yan-
kee network. It's an exclusive ar-
rangement for New England. Shep-
ard plans to cut down his corre-
spondence staff considerably as a
result of the INS-US tleup. Shep-
ard was one of Transradlo's orig-
inal custbrners.
Worst that can happen to Trans-
radlo, averred Moore, Is that it
take second place Els a radio news
service, but the time isn't far off, he
predicted, when the more conserva-
tive publishers will again become
scary of the strides taken by new«-
castlng and demand- that the serv-
icing of n^ws to radio by the press
association be drastically restricted.
Sport* Exclusively
Radio news service devoted ex-
clusively to sporting events makes
its bow next week. Outfit has
adopted Air-Sports, Inc., as its cor-
porate title, with Lewis Y. Hagey
set as president and Clem McCarthy
as editor. Hagey was formerly con-
nected with the racing sheet Post
Time.
Air-Sports has obtained an ex-
clusive air tleup with the Annen-
berg interests, publishers of race-
track papers and operators of a rac-
ing wire service. It proposes to
service stations by way of short
wave.
A*l^-Sports is figuring on supply-
ing its clients with four bulletins
dally as the regular service and
flashes on anything special that
breaks during the day or night. Ser-
vice will be sold to stations on a
sustaining basis, with a profit-shar-
ing arrangement if resold commer-
cially.
Women'* Nevy*
Dally program comparable to the
women's page In newspapers will be
debuted by WOR this Monday (13).
It's a flve-mlnute news period de-
voted exclusively to Items of femme
interest, with Rosaline Green doing
the spieling. Material will be fur-
nished by Transradlo Press, which
has retained a newspaperwomen to
build up this department.
Program will be spotted around
the time that the average house-
wife Is taking a breathing spell after
disposing of the lunch dishes.
Press Truce Ends
(Continued from page 1)
down. Up to now radio has gotten
the best of the sharp-shooting.
A. P. Lifts Lid
Lid on the Press-Radio agreement
was lifted almost completely last
week when the Associated Press
notified its newspaper clients that
the news service's full report could
be made available to member-
owned or affiliated stations without
extra cost. Further competitive
pressure against the Transradlo
News Service w.as brought by the
United Press and the International
News Service In the launching .of
Intensive sales drives among news-
paper stations by these two new.s
collecting organizations,
UP has Al Harrison, exec in
charge of broadcasting sales, out on
the road this week making news-
paper and station contacts for the
air service. Among the approaches
for the 'ecrvlce received by the
United Is that of WC.\U, Phllaidcl-
phla. While the UP and the IN.S
were putting thoir s.nles campnisns
San Francisco, May 7.
American Broadcasters' News As-
sociation has been formed on the
Coast under the direction of Frank
Wright, advertising man. Head-
quarters are in Frisco.
New group plans to furnish sta-
tions with news, and to secure na-
tional sponsors for the service.
ABNS plans to enter a contract
with Reuter's World Wide service
for foreign coverage.
Philadelphia, May 7.
WFIL starts feeding Its llstener.s
International News Service and
Universal Service bulletins this
Thursday (11). Deal, which wa.s
closed on an exclusive basis today,
is for two years with an option for
a third, and covers the use of serv-
ice for both sustaining and com-
mercial programs.
Schedule stipulated in the con-
tract calls for continuous news
servicing to the station from 5 a.m.
to 1 p.m. dally except Sunday, from
5 p.m. to 1 a.m. daily except Satur-
day and on Saturdays from 2 a.m.
to. 1 a.m. In addition the outlet will
get a continuous baseball service
between 11 a.m. and 7 p.m.
Hearst, who controls both news
collecting organizations, has no pa-
per in Philly. Understood that the
Bulletin has INS tied up exclusively
but rarely uses it. The Record
takes Universal, which Is the morn-
ing new.spaper service.
Baltimore, May 7.
Hearst's International News
Service sent a salesman Into Balti-
more last week trying to sell the
news service to radio station.s. He
hinted INS would supply more news
periods a day at a cheaper rate
than Transradlo oflers. As far as
can bo determined ho never ap-
proached the local Hearst-owned
hr(iatlca."5te.r, WBAL,
New York Radio Parade
By Nellie Revell
Calvert Whiskey will be the first commercial to go out from WMCA
over the new out of town set-up which calls for programs to be fed to
WIP, Phlla, WOL In Washington, WCBM In Baltimore, and WDEL In
Wilmington. Show Is Dick Flshell. He is special eventer at WMCA
and ex-All American footballer- Sport Revue seven times weekly and
original plan calls for it to be heard over WMCA, WIP, WOL and WCBM
i\ly. These are all ex-American Broadcast outlets.
Outdoor Girl on Block
Outdoor Girl Products (Crystal Corp) is in the process «f being SQld
In which event the account will be switched from the United Ad Agency
to Biackett-Sample-Huftimert, Inc., with a new show under way. Present
contract form gives earliest effective cancellation of show as June 29,
but if deal goes through the new sponsor will arrange to replace the pro-,
gram earlier. Sterling Products reported as possible purchaser of Crystal
Corp.
Coca-Cola Changed Mind
Coca-Cola faded last Friday eve and therein Is a tale of modern bl»
tactics. Coca-colft contract had a live-week cancellation clause. Program
cancelled when the clause became valid. Two weeks later the jirogram
started to bring results and the sponsor wanted to ri<call the cancellation
which situation has come up before between many sponsors. and spots
and usually the sponsor came gut exactly where he wanted to. This
time though the sponsor waa informed that since cailccllatlon 15 minutea
of the weekly 30 minutes on Red net at 10:30 had been sold. This forced
C-C oft the air. since no other half-hour spot coast-to-coast net of th«
number of stations they wanted was available. Meantime It had been
announced that the Goodrich show with a 45-minute spot- on Friday eves
on the Blue Net was being condensed to 30 minutes and taking the C-O
time on the Red Net. What happened to that IS-minute spot that was
said to have been sold and con.sequently forced C-C oft air and ma.d«
that spot available for Goodrich?
Just Radio
On the new Heinz Products program which has been auditioned at
NBC, Willie Morris, who has been doing quite a bit of work on the air
and created a bit of a stir with her voice, was introduced on the pro-
gram with a fanfare and compared to Jeannette MacDonald and then
given the name of June Rogers thus losing the value of the following
her right monicker had created.
Edwin Hill Make* Good
Edwin C. Hill went off the air last Friday eve but did a repeat show
the next Monday without doing an early show on Monday eve. When
Hill first went on the air last September he forgot or didn't know about
his repeat show and consequently missed the first repeat broadcast. His
schedule Is Monday- Wednesday-Friday at 8:16 with a repeat show threa
hours later. Finished his stint list Friday but had to do that repeat hs
missed on his first show before leaving the air.
Warnera-WOR In Tie-up
WHN-MGM tie-up has started something In the radio trade. Recent
WOR- Warner Bklyn Lot program plans look like the beginning of a tie*
in between these two. Flans call for the use of institutional plugs for,
Warners, plx and stars, and Warner names In East will be available
for bit In program If needed. Flicker firm is providing a 30-piece ork
outfit under David Mendoza and talent for program with WOR giving,
the time. A sponsor Is under way for the layout and show may go
Mutual, which makes It of even greater, value to Warners.
CBS' Radio City Program
Industrial Arts Exhibit In NBC Bldg haa gone leglt with a bang.
Exhib started last week with a two-bit admlsh. This week Jumped ths
tariff to 36c. This outfit using space In NBC Bldg. goes to Cl:JS to ar-
range to have a broadcast heard from exhibit.
Ford Show'* First Conte*t
Ford show, Waring ork. Is going for its first contest which will run for
next two weeks. Tom, brother of Fred Waring, has written a new ditty
with swlngy lyric a la 'You're the Top'. Contest calls foir listeners to
, (Continued on pcige 61)
Another New Idea for the
Station of the Stars!
m
M-C-M nCTURCS
tocw aTHCxms
W • H • fM
WW Tou cm
What WHN'b Amateur Hour is to the amateur —
Sophie's Hour will be to the "untried professionals."
SOPHIE TUCKER*S
MUSIC HALL
THURSDAYS AT 7 P. M.
WHN la on* of the few New York station*
the New York Tima* con*lder* worth li*tinii|l
Have yoo heard (he Jltj Bitty Klddr
Hoar? And Badle Harrlfi on WHN
Movie ClnbT T^vo More "Dtnt BatBl"
TheMm
STUDIO
'lOEWUWl
. N.Y.e.
STUART ROSS
JOE SARGENT
APPEARING NIGHTLY
RAINBOW ROOM
ROCKEFELLER CENTER, NEW YORK CITY
nirfvtinn RKN.TAMIN D.ITID
•NOW 5,000 WATTS
60
VARIETY
HA D I O
Wednesday, Maj 8, 1935
New Business
(Continued from page 58)
Wednesdays, Fridays. Throush
Harry M. Frost, Boston. WNAC.
U. Traiser & Co.. 13 30-word an-
nouncements, Sundays. Throueh
Wood, Putnam & Wood, Boston;
WAAB.
Joyce Brothers, 312 15-word an-
nouncements, four dally Including:
Sunday. Through Chambers & Wls-
well, Boston. WAAB.
B. Pastene <£ Co., nine 30-mlnute
programs, Fridays, beginning May
1.. Direct. WAAB.
First Church of ChrUt, - Scientist,
UNCLE EZRA
(Pat Barrett)
STATION E.2.R.A.
NBC— Bed— Uoin.-Wed.-m.,
7:4S F.H. £DST
NATIONAL BARN DANCE
NBC Blae Coast-to-Coast
Sat., »:30 F.M. ED8T
ALKA SELTZER
MONDAYS
8 to 9 P.M.— WHN
ALEX
HYDE
AND HIS MUSIC
Dir., WM. MORRIS AGENCY
KBC • E N O • WJZ
A L
KEMP
Arid His ORCHESTRA
NIGHTLY
PENNSYLVANIA HOTEL
NEW YORK
Every Wednesday, 8-8:30 P. 11
DIANA
WARD
CASANOVA, PARIS
AND
BRITISH BROADCASTING
COMPANY
DlnotloB KEN LATER
M. 8. Benthim Ofllei
ROl FOX
AND HIS
BAND
ON TOUR
B.B.C. NETWORK
EMORY
DAUGHERTY
And His Orchestra
Ln Faree
WBC
AVnsIilnRton, D, C.
NBC
one 46-mlnute program. May 16.
Through Harry M. Frost, Boston.
WAAB.
Chiay Eystem Bakeries, six time
signals, dally. Through Harry M.
Frost, Boston. WAAB,
J. H. McManus, 156 .weather re-
ports, dally e^ccept Sunday. Through
Hairry M. Frost, Boston. WAAB.
Tremoiit ' Theatre, 28 16-word an-
nouncements, four dally Including
Sunday. Through David Malklel,
Boston. WAAB.
Hentey KimiaU Co., 161 time
signals', dally including Sunday.
Through Scott Advertising, Boston.
WNAC,
Radio League of the Little Flower,
13 30-mlnute program's, Sundays.
Through E. W. Helwlg, New Tork.
WNAC-
March of Time, Inc. Through
B.B.D.&O., New York. WNAC.
' Joyce Brothers, 61 weather reports,
dally including Sunday, renewal ef-
fective May 1. Through Chambers
& Wlswell, Boston. WNAC.
T, C. Baker Co., four 30-word an
nbuncements, Sundays. Through
Scott Advertising, Boston. WNAC
Dr. Bewson Dental Co., Inc., 364
temperature reports, dally Including
Sunday. Direct. WAAB.
League of Nations Association, two
15-minute progreims. Direct. WAAB-
' Normandie Ballroom, 11 time sig-
nals, dally. Through David Malkiel,
Boston. WAAB.
DUBUQUE, lA.
Rhomierg Fur Co., nightly, 16-
mlnute programs, Indefinite, Transco
transcriptions. Direct. WKBB.
Trausch Baking Co., nightly, 15-
ratnute programs, six months,
Transco transcriptions. Direct.
WKBB.
Landon Fur Co., twice weekly, one
month, 15-minutes recording. Di-
rect WKBB.
John Juergens and Sons, dally, 16-
mlnutes, for Pittsburgh Paint Co.,
World Transcription, Indefinite, pi-
reot. WKBB.
Roshek Bros. Co., dally, 16-mln-
utes, news flashes, indeflnite. Direct.
WKBB.
Charles Denhy Cigars, spot on
sports review, nightly. Direct.
WKBB.
Muntz Floral Co., spot, Indefinite.
Direct, WKBB.
FosseVman Jewelry Co., spot, in-
definite. Direct. WKBB.
Trausch Baking Co., for Prune
Wheat Bread, three announcements
daily, indeflnite. Direct and Na-
tional. WKBB,
Belsky Motor Co., 60 announce-
ments oh test and going on three
15-mlnute programs per week; in-
deflnite. Dirfect. WKBB.
Mathey Chevrolet Co., two 15-mln-
ute programs weekly, one month,
recording or Transco. Direct.
WKBB.
MISSOULA, MONTANA
Royal Milling, 12 16-mlnute pro-
grams weekly and flve announce-
ments dally, flve days a week, for
14 months. KGVO. .
Majestic Bottling Works, series of
announcements for an Indeflnite pe-
riod. KGVO.
United Drug, flve 15-minute pro-
grams. Placed through Spot Broad-
casting Company. KGVO.
Cal-O-Dine Company, six 16-mIn-
ute programs weekly, for six weeks.
KGVO.
Montana Power Company, three
announcements weekly, for six
months. KGVO.
Missoula BreuAng Company, 52
one-half hours, presenting High-
lander Hill Billies. KGVO.
Missoula Mercantile Company, 16-
mlnute Grayco programs, 13 weeks.
KGVO.
Associated Oil Cwtipany, two 15-
minute programs weekly, for 13
weeks. Placed through Walter Id-
dick Company. KGVO.
CHICAGO
Community Motors, Chicago, 13
l5-minute periods on Sundays.
Schwimmer & Scott Agency, Chi-
cago. WLS.
Congoin Co., Los Angeles, six 15-
mlnute programs weekly. Lockwood-
Shackleford Agency, Los Angeles.
WLS.
Oardex, Michigan City, Ind., three
two-minute announcements weekly,
Sugden Agency, Chicago. WLS.
Rap-In-Wax Co., St. Paul, 13
weeks of flve-mlnute sessions dur-
ing Homemakers' Hour. Erwln-
Wnsey Agency, Minneapolis. WLS.
United Drug Co., New- York, flve
15-mlnute discs. Spot Broadcasting
Co., New York. WLS.
General Motors, Detroit, time sig-
nals dally except Sunday. Camp-
bell-Ewald Agency. Detroit. WGN.
Willard Tablet Co., 15-minute pe-
ridds three times weekly. First
United Broadcasters, Chicago. WGN.
LOS ANGELES
Paul G. Hoffman Co. (Studebaker
Cars), 11 15-minute progr.ims over
period of a month, varied station
talent. Placed by Dana .Tones Co,
KH.I.
Ford Motor Co. (L. A. Dealers),
four 15-minute programs, organ and
violin. Placed by McCann-Krickson.
KIi.T.
Niicoa Co., three 15-nilnute home
economics innKraTiis .a wcolc. KIT.T.
Globe Oulfiltmn Co., five nvo-m'm- ,
ute magazine revVw.s n week. KIT.T. 1
ELM IRA, N. Y.
Southern Oil Co. of New Tork, Bill
Pope baseball acores twice dally for
entire season. Placed by Stewart,
Ha:nford & Frohman. WESG.
Detroit White Lead, 'Slngln' Sam,'
26 weeks transcriptions at 11:45
a.m. Thurs days. Placed by Erwin
Wasey Co. WESG.
Swift <£ Co., Quick Arrow Soap
Flakes, daily for six weeks 'Sons of
Pion eers,' transcription, 16-mlnu-.es.
WESG.
Ford Motor Co., spot announce
ments four times, dally for four
weeks. Placed by McCann-Erickson.
WESG.
Chevrolet Motor Co., 'Musical Mo-
ments,' three transcriptions weekly
for 13 weeks, Campbell-Ewald Co-
WESG.
Sears Roebuck, 'Eb ft Zeb' tran-
scriptions, 16 minutes three times
weekly for 26 weeks. WESG.
Cortland Baking Co., Cobakso Kid'
dies Revue half hour on Sundays
for 13 weeks, continuation of 39
week contract. WESG.
Cotton <t Hanlon, building suP'
piles, flve minute building . chats on
Tuesdays and Fridays for 13 periods.
WESG.
Kobacker Furniture Co., Koback-
er's Gang Radio-Stage Show, direct
from stage of Keeney theatre, 13
weeks, half hour on Sundays.
WESG.
CHARLOTTE, N. C.
B-C Remedy Co., Durham, N.'C,
364 flve-minute evening programs,
Sports-Review, dally, May 1, 1935
through May 1, 1936. Placed by Har-
vey Massengale Co., Atlanta, Ga.
WBT.
Mecklenburg Nursery, Charlotte,
N. C, 26 lOO.-word announcements,
Tuesday afternoons, April 9 through
October 1, 1935. Placed direct. WBT.
Gardner Nursery Col, Seattle,
Washington, 12 flve-mihute evening
transcriptions, daily except Sunday.
Placed by the Northwest Radio Ad-
vertising Co., Seattle, Washington.
WBT.
Southern Public Utilities, Char-
lotte, N. -C, continuation contract,
156 quarter-hour morning programs,
Monday, Wednesday and Friday
through April 1, 1936. Placed direct.
WBT.
Dr. Miles Laboratories, New York
City, 21 quarter-hour evening tran-
scription programs, Tuesday, Thurs-
day and .Saturday, May 18, 1935.
Placed by Wade Advertising Agency,
New York City. WBT.
Carter Medicine Co., New York
City, 104 one-minute transcriptions,
Monday and Thursday morning^,
April 11, 1935 through April 6. 1936.
Placed by Wade Advertising Co.,
New York City. WBT.
..Chevrolet Motor Co., Detroit. 39
quarter-hour evening transcriptions,
Tuesday, Thursday and Saturday
through July 2, 1935. Placed by Ra-
dio Sales, Inc., New York City. WBT.
Chieftain Manufacturing Co., New
York City, 18 flve-mFnute transcrip-
tions, Tuesday afternoons and Thurs-
day mornings, through June 13, 1936.
Placed by Radio Sales., Inc., New
York City. WBT.
Porto Rican American Tobacco Co.,
Newark, N. J., 185 one-minute live
announcements, Monday through
Friday, through December 24, 1935.
Placed by Goth am A dvertising Co.,
New York City. WBT;
Rice Stix Dry Goods Co., St. Louis,
Mo., 13 one-minute afternoon tran-
scriptions, Monday, Wednesday and
Friday, May 3 through May 31. 1935.
Placed by Gardner Advertising Co.,
St. Louis, Mo. WBT.
Octagon Soap Co., Cincinnati, O.,
26 15-minute morning transcriptions,
Mondays and Fridays, April 29
through July 26, 1935. Placed by Ra-
dio Sales, Inc., Chicago. WBT.
Charlotte Merchants Association,
announcements. WSOC.
Efird's Department Store, an-
nouncements. WSOC.
Askin's Clothing Co., announce-
ments. WSOC.
Black & White Taxi Co., announce-
ments. WSOC.
Byars Motor Co., 100-word an-
nouncements. WSOC.
. Southern Radio Corp., announce-
ments. WSOC.
Tate Brown Co., announcements.
WSOC.
FORT WAYNE
Congress Cigar Company, dally
sport gossip and news-flashes, for an
indefinite period. Placed through
Gotham Advertising Company.
WOWO.
Greyhound Bus, Cleveland, O.,
series of spots on Thursdays, for an
Indefinite period. WOWO.
Bunte Candy, renewal on Its cur-
rent program flve times weekly.
Placed through A. T. Sears & Son,
Chicago. WOWO.
Gardner Nursery, series of spots,
for an indeflnite period. Placed
through Northwest Advertising
Company. WOWO.
Maine Florist Supply, Bangor, Me.,
daily spots, for an indefinite period.
WGL.
G. C. Murphy Company (Hartz
Mountain Bird Company) quarter
hour daily. WGL.
Graham-Paige Motors, dally spots,
for an indefinite period. Placed
through U. S. Advertising Corp., To-
ledo, O. WGL.
Berghoff Brewing Products, thrice
dally spots, for an indeflnite period.
WGL,
Kay Jewelry, thrice dally, for nn
indefinite period. WGL.
Clark Brothers, renewal on Its con-
tract.- Placed through Edward Pow-
or.s Agency. WOWO.
Capital City Products Corp., Co-
innlins, O., dnily spots. Placed
through 3, Horac* Lytls Company.
WGL.
Kroger Orocery and Baking Com-
pany, dally spots through May and
June. WOWO.
Orange Orvth, one-half hour pro-
grams on Sundays. WOtVO.
Slenderizing Studios, announce-
menta once weekly,' for an indeflnite
period. WOWO.
Chevrolet Corp., thre« quarter
hours weekly. WOWO.
Indo-Vin, Cincinnati, flve quarter
hours weekly, renewal. WOWO.
Alka-Beltzet, three quarter hours
weekly, for' an .indefinite jierlod.'
WOWO.
Bay-State Fisheries, flve minute
spots, twice weekly. WOWO.
R. <£ H. Cleaners, thrice weekly
spots. Placed through Coolldge Ad-
vertising Company. WOWO.
Frozen Desserts, one flve-mlnute
spot -weekly, for an indefllte period,
WOWO.
PHILADELPHIA
TayJer Farms, 28 spot announce-
ments during term of four weeks, on
Jewish programs. Placed direct.
WDAS.
Levin's Fur Shop, 12 announce-
ments over period of four weeks.
Placed direct. WDAS.
Sam'l K, Miller (shoes), 260 flve-
mlnute periods over term of 62
weeks. Placed direct. WDAS.
Silver's, Beauty Salon, 39 flve-min-
ute periods during 13 weeksi on
Merry-Go-Round programs. Placed
direct. WDAS.
J. <£ L. Stores (clothing), 40 100-
word spot announcements during pe-
riod of eight weeks. Placed direct.
WDAS.
Foot Health Institute, 75 flve-mln-
ute spot announcements during a
period of 16 weeks. Placed direct.
WDAS.
Magen Stove Company, 182 spot
announcements over period of 26
weeks. Placed direct. WDAS.
United Gold Buying, 280 spot an
nouncements over term of eight
•weeks. Placed direct. . WDAS.
Weston Memorial Church, 75 15
minute religious periods, contracted
for 13 weeks. Placed direct. WDAS,
Crazy Water Crystals, six 16-mln-
ute musical programs, weekly. In the
morning. Contract expires Jan.,
1936. Placed direct. WIP.
John Lucas <£ Company (paints),
Rhyming Riddle Man program for
three flve-mlnute periods weekly, eX'
pires May 29th. Placed by Jerome
B. Grey Agency. WIP.
Rev. Robt, Frazer, half-hour pro-
gram weekly, 13 weeks. Placed di
rect. WIP.
National Shoe Repair, one spot an-
nouncement dally on Town Tattler
programs. Placed direct to WIP.
Pichel Products Co. (extracts),
daily participation on Home Makers
programs. Placed on Indeflnite con
tract through Grabt, Wadsworth and
Casmlr, Inc. WIP.
Henry A. Hurst (linens), two spot
announcements dally on Magazine
and Town Tattler programs. Indefl'
nlte contract, direct. WIP.
John Davis Co. (furs), one spot
announcement, Monday to Friday,
on Town Tattler programs. Contract
expires May 24th, placed by Felgen
baum Agency, Phlla. WIP..
Rev. Geo. Palmer, half-hour re
llglous program four times weekly.
Placed on Indeflnite contract by J.
F. Crowley Agency. WIP.
S. Dalsimer and Sons (shoes), 15
minute program on Fridays at 6:45,
featuring Uncle Wlp's Question Box
Contract expires July 19th and
placed by Chas. N. Cassldy Agency.
WIP.
Dr. H. Olazer (dentist), two spot
announcements weekly on Magazine
of zhe Air programs, expiring July
23. Placed direct. WIP.
Placed by Maxon, Inc., Advertising
Co, KCJ'W;.
Limeaton0 Product Company, U
quarter hour programa on TueMay^
Thursdays and Saturdays. Plaoel
by Gerber and Oossley Advertising
Company. KEX.
Borne Plate, restaurant, dally
baseball announcemenia, thre*
montlis. KEDC
Curtl* Candy Company, six spot
announcements dally, spilt schedulau
one year. Placed by McJunkins Ain
vertlslng Company; - KEX.
Jantzen J}each,>'60-word nlghttlms
announcement, 15 times. KGW ana
KEX.
• Chevrolet Motor Company, quarter
houir program, Sunday, Wednesdaj
and Friday, Chevrolet Musical M<h
ments; electrically transcribed.
Placed by ' Campbell-Ewald Adver*
tlsing Company, Detroit. KGW. . ,
PORTLAND, ORE.
Chieftan Mfg. Co., quarter-hour
program, electrically transcribed,
Tuesdays and Thursdays. Placed by
Van Sant-Dugdale Co. KGW.
United Di-ug Co., quarter-hour
program dally, electrically tran-
scribed. Placed by .'street & Finney
Advertising Co. KGW.
Yan Duyn Candy Co., 13 daytime
announcements, spilt schedule.
Placed by MacWilklns & Cole. Adver-
tising Service. KGW.
Logan Oldsmobile Co., 20 daytime
announcements, split schedule. KGW.
Glaser Beverages, Inc., weekly Sat-
urday night spot announcements.
Placed by Weller Radio Service.
KGW.
Giaysons Apparel Shoppe, series of
47 spot announcements, split sched-
ule. KGW.
Oregon Mutual Fire Insurance Co.,
half-hour programs, remote control
from Newberg, Ofe. KGW.
Olds, Wortman <t King, depart-
ment store, 13 16-mlnute programs
monthly, Mondays, Wednesdays and
Fridays, one year. KEX.
Bernards Jewelry Co., 26 five-min-
ute programs. Kpx,
C. C. Bradley, hatter, 26 15-mlnute
lirograms monthly, one year, split
schedule, day or late night service.
KEX.
Chrysler Corp. (Plymouth di-
vision), 12 one-minute electrical
transcriptions, evenings. Placed by
J. S. Getchell Advertising Co. KGW.
Chrysler Corporation (Dodge' di-
vision), 21 one-minute electrical
transcriptions, evenings. Placed by
J. S. Getchell Advertising Co. KGW.
California Brewing Company
(Acme Beer), 39 spot announce-
ments, Monday, Wednesday and Fri-
day; started May 1. Placed by E.
Brisacher Advertising Company.
KGW.
Reo Motor Car Company, 10 one-
minute announcements, weekdays.
COLUMBIA ARTISTS BUREAU
PRESENTS
LITTLE
JACK
LITTLE
And Hla OrVtlnal ColomblB Broadeastlnv
Orchestra on Tonr
Sun., Ma7 S, Russelli Point, Ohio
Mon., May t, Kalamazoo, Mich.
Tuea,, May T, Qrand Rapids, MIolL.
'Wed., Hay 8, Kokomo, Ind.
Thura., May t, Chlcaso, III.
Frl.-Sat., May 10-11, South Bend, Ind.
ALSO ON COLVBIBIA BECORDS
And Broodosstlnc Dallf for
Niagara Hudson Electrto
Light and Power Co.
THE ULTIMATE IN
NOVELTY PROGRAMS
BORRAH
MINEVITCH
\rOB, 8-8:30 P. H.
£v«r7 TnesdsT
REID'S ICE CREAM
TIM and IRENE
RYAN NOBLETTE
"Hy Ya Boys"
Goodrich Tire Program
Every Friday Evening
WJZ— 10 to 10:46 P.
National Broadcasting Company
fred alleix^s
u
n
n
"TOWN HALL . . . TONIGHTl"
an
nOUB OF S&nLES
Wltll
PORTLAND HOFFA
JACK SMART
IJONEL 8TANDEB
JOHN IIROWN
MINERVA PIOUS
EILEEN DOUGLAS
Uaterlal by Fred Allen and
Harry Tngend
'Wednesdays
9-10 P.M., DST— WEAr
Manaeement, 'Walter Batchelor
u
o
0
n
o
ABE
LYMAN
AND Hia
CALIFORNIA ORCHESTRA
COAST-TO-COAST
(VABC— Tnesdoy, 8:30 to 0 P.M., D9T
(Plillllps Dental)
WEAF— Friday, 0 to 6:30 P.M., DST
(PhllllpB illlk)
EMERSON GILL
^ ORCHESTRA
HOTEL WEBSTER HALL
DETROIT
MCA DIRECTION
KTednesdaj, May 8, 1935
AD I
VARIETY
6\
FORD, MORMON CHURCH
SHARE CHOIR COST
5alt Lake City, May ?.
Salt Lake Tabernacle choir has
heen Invited by the Ford Motor
Company to be guests at the San
Diego exposition. Choristers previ-
ously appeared at the Chicago
World's Fair for Ford.
Choir is composed of 385 voices
under the direction of Anthony C.
Lund. They are heard each Sun-
' day morning over 74 CBS stations.
Progrftm emanates direct from.tlic
tabernacle, with KSL feeding,
Kxpensee will be equally shared
by the auto magnate and the Mor-
mon Church. Plans call for two per-
formances dally for one -week's en-
gagement. David A. Smith Is busi-
ness manager for the choir.
AL SHAYNE
Badio's Ambassador of Song
HEADLINING
LOEW'8 DELUXE THEATRES
"A Radio Sensation. Without
the slightest dou^t, the greatest
singer of popular songs on the
air today. Wotta voice!"
DAILY MIRROR
BroadcMtino Evary Sunday
6:30-6 P.M., WOR, N. Y.
FOR SALLY'S STUDIO
America'^ Leading Theatrical
Furriers
7 West 44th Jt., N«w York City
BELASCO
OPENING MAY 10
METROPOLITAN, BROOKLYN
•
ARMOUR HOUR
rBroAX—WJZ— 9:30-10 P.M.
.•
Dlroctloa. HERMAN BEBNIB
I SIP BroBdway. New Torli
New York Radio Parade
(Continued from page 59)
.send in lyric of their own composition with a Ford car as first prize,
trip to San Diego Pair as second prize, and Ford radio third prize.
Waring and ork are sole judges.
Short Shots
Jessica Dragonette to M-G-M and Fred Allen to Twentieth Century
are the latest film recruits from radio. . .General Electric has been listen-
ing to auditions galore. One of them had three orks, rhumha, dance,
symphonic, two young singers from out-of-town, Elsie Janls, Dr. Coolldge,
the Cathode-Tube scientist, choir and dramatic sequences glorifying light
...NBC production man Paul Wing has been sporting a beard... Lulu
McConnell set for the Jolson show of May 18. Blanche Mcrrell and
Hazel Flynn are the authors of the script she will do. . .'Sizzlers' on NRC
are going to attempt what they call a 'new Idea'. Boys will sing ditties
and let audiences name them by writing letters. What no prizes?...
Lorraine Edwards has been doing a bit of emoting on the Maurice Voice
of Romance show. . .CBS had a Lorettai Lee, Jerry Cooper, Freddie Rich
sustaining show ready to air on Thurs eves against Vallee. Kate Smith
Win head this show after her commercial folds. . .Charles XJnderhlll, pro-
duction man for .B. B. D. & O., has dropped all his other shows including
'The March of Time' to look after 'The O'Neills'. , .Roses and Drum.s
renewed through the summer which makes it first time in all the years
this opus has been on air that It will be heard during hot months,
WLW TALENT HUNTS
Network Requirements
More Quality
Demand
Scrambled Notes
Tony Wons drops both his commercial and sustaining shows in June
to take a vacation. . .Jules Bledsoe starts a WMCA suatalner. Singer
has given himself one month to find a sponsor. . .Waring ork is one of
few name orks not over small outlets thanks to recordings. Waring to
protect his style and Income has not made a record since early in 1932.
Conseciuently the bootleggers can't use these since the ditties are stale. . .
Jack Egan, ex assistant to Harry Sobol, Is now on his own with the first
account being Ozzle Nelson on an exclusive basis... June of Jack, June.
Jimmy trio on CBS, was a dancer in a Boston nite club. The boys are
ex-law students of St. Johns. . .Don Higgins of CBS press on vacation. . .
Pat Hurley and Dot Haas of WOR press are readying to audition a sister
turn. Gala are wearing ditto spring outfits. . .Johnny Marvin has a little
baby girl. . . Al Goodman tallies his 4,000th show when he allrs with
Merman this Sunday e ve. . .Borrah Minevitch is readying a female de-
partment to his Harrrionica Rascals for the WOR show and his spot In
the new Cantor plx. . .Charlotte Buchwald, who Is WMGA Playgoer, will
have Talullah Bankhead as g.a. on May 14... Horace Heldt ork will air
for Alemite from Denver on May IC. The ork. is enroute to Chi for the
Drake Hotel opening on the 22nd...Benay Venuta at LaRue Restaurant
with Art Warren ork.
Cincinnati, May 7.
A talent shake-up Is under w.ay
at WLW. Last week seven recruits
were bagged In CFiicago by Joliii T^.
Clark, Kcn. mgr., and his corps of
yes and no men wlio listen in on
tryouts. The assistants on the au-
ditioning squad are Don Uecker,
Arthur Chandler, Jr., and Ed Fitz-
gerald, with Dave Conltn, engineer,
accompanying for tlie tecli biz.
Windy City hunt was stased In
the Slicrman Hotel. It lasted three
days. Of the 250 persons who an-
.swered ads In the Chicago dailies,
the okay was put on Chauncey Par-
sons, tenor; Irene George, soprano,
and Charles Calvert and his wife.
Gordon Ray; Adelaide Clyman and
Sidney Slon, the last five named for
the station's dramatic brigade.
Joe Brattain and Ray Mueller are
two recent WLW let-outs. They
were In the music divlz. .Who and
how many arc to follow is the burn-
ing question of the Crosley studios.
John Clark, gen. mgr., and sev-
eral members of the program de-
partment of WLW, Cincinnati, are
due in New York Sunday (12) on a
talent scouting expedition. Audi-
tions will be made available for
four consecutive days at the Park
Central hotel.
Same contingent spent three days
on a similar errand in Chicago last
week.
HOWARD
EMERSON
MUSICAL DIRECTOR
MIIX8'
"CAVALCADE OF MUSIC";
NOW, METROPOLITAN, BIKLYN
OPENING FRIDAY, MAY 10
STATE, NEW YORK
jlanasemont
IBVXNO MILLS ABTI8T8, Inc.
Postscript
WMCA announcers did without their day off last week and will for
the next two. Tom Choates of staff w^s hit by an auto while chasing
a trolley and Is In the hospital with a head Injury. ...Tiny Rutfner Is
announcing all of the B&B shows with exception of House of Glass
which one Is being done by Bill Adams, the Voice of Roosevelt. . .Birth-
day greetings to Jack Johnstone, Buck Rogers author, on May 7; Red
Nichols the ork man on May 8; Bill Adams on the 9th; Pee Wee Hunt
of the Casa Loma ork on the 10th, and Leo Rels of Reis and Dunn on
May 14... Three of the CBS Peenamlnt amateu;.- winners will break Into
the plx when Ray Perkins makes a short for Warners. Tony Spoons,
spoon drummer; Melba Bennett, whistler, and Happy Sisters, a vocal trio,
are the slmon-pures. . .Dana Blackman's Cohen Canyon Hill Billies
opened the Vallee show with a flve-mlnute spot last week. Manager
Patterson of the Michigan theatre In Detroit was listening to the program
and wired in for a price on the turn. .\ct opened at that house .and
tour of Par Plx theatres follows.
'ONE-NIGHT STANDS'
GOES CBS JUNE 3
After a run of over a year on
NBC U. S. Tobajco's 'One Night
Stand!?' program switches June 3
from NBC to Columbia. Tobacco
account wanted to add 20 more sta-
tions but NBC could not make them
available because most o£ the out-
lets requisitioned had local obliga-
tions. With the elimination of
transcript; ms,. which it has been
using as a supplement to the Fri-
day night release over NBC, the
commercial stands to save arovmd
$750 a week on CBS.
Program, with Pick and Pat, will
on Columbia get an 8.30 to 9 p.m.
EDST routing, with a repeat broad-
cast at 11.30 p.m. EDST for the
west coast area.
GUY
ROBERTSON
"THE GREAT WALTZ"
Centre Theatre, New York
and
BISODOL
WABC, Coa«t-to-Coatt
W'edncsdayB, S:SO P.M., DST
Radio Dir.— LESTER LEE
and his ORCHESTRA
NBC, COAST-TO-COAST
Opening May 31
RAINBOW
ROOM
RADIO CITY
NEW YORK
WEAF
10:30-11 r.M.
nsT
WEDNESDAY
COTY
m CONSECUTIVE
WEEKS
Wrltlnc the Armonr
Honr for Phil Bok«r
KEN ENGLUND
Park Central Hotel, New York
Spot Broadcasting Account
Pathllnder Magazine First United Broadcasters, Chicago
Partola Products Frankel & Rose, N. T. C.
Penn Tobacco ., RuthraufT A Ryan, N. Y. C.
Pennzoil.. Mayor Co., N. T. C.
Philco. (radio) , Hutchlns, Philadelphia
Phillips Petroleum (oil) Lambert & Feasley, N. T. C.
Pioneer Maple Syrup (syrup) McCord, Minneapolis
Pittsburgh Plate Glass'. N. W. Ayer, N. T. C.
Planters Co. (peanut oil) Badger, Browning tt Hershey, N.^Y. C.
Postum (beverage) ...Young & Rublcam, N. Y. C.
Power Seal Co, (pistons) McCann-Erlckson, N. Y. C.
Procter & Gamble (dreft) ...... H. W. Kastor, Chicago
Procter & Gamble (Crisco) Blackman, K. Y. C.
Pure Mills Dairy (Golden Pure Chff:se) H. W. Kastor, Chicago
Pyrogen' Clinic Clyde Smith, Kansas City
Raladam (Marmola)
Rcid, Murdock & Co. (coffee) K. W. Kastor, Chicago
Rctardo roadcastlng Abroad, N. Y. O.
Richfield Oil Co.... .Fletcher & Ellis, N. Y. O.
Rokay Talcum Powder Rogers & Smith, Chicago
Schenley Products Lord & Thomas
Silver Uust (cleanser) B. B. D. & O., N, Y. C.
Skelly OH Ferry & Hanly, N. Y. C.
Smith Eros, (cough drops) Honimann. Tarcher & Sheldon, N. Y. C.
Soap Products, Ltd Kolly, Nason, Roosevelt, N. Y. C.
Sperry Flour Co. (jflour) Wcstco, San Francisco
Slingerlaml Banjo Co • Direct
Standard Oil nf X. .T. (oil) McCann-Erickson, N. Y. C.
Steelcote Mtg. Co -■; . Anfenpor, St. hou^»
Sterling (toothpaste) .v-v^- -Heath-Seehof, N. Y. C.
Studebakor (motors).. ..Kof-ho, Williams & Cunnyngham, N. Y. C.
Strasskn, Laboratories (mcdlclnnl) . . . .Smith & Drum, Los Angeles
Tasty Yeast ClementE, Phlladeliihia
Thomas J. LIpton (tea) Frank Presbrey, N. Y. C.
Union Starch (Pennant syrup)
United Drug ^-
United I'ublishers (publis
Universal Mills (dour) Tracy-Locke-Dawson, Dallas
Venita (Hciscr Co.) (hnlinets) Donahue & Coe, X. Y, C.
Walte & Bond (Black.«tonc Cigar) • -B. B. D. & O., N. Y. C.
Walker-Gordon ..Donahue & Coe, N. Y
Walker Poultry Remedy Wcston-Barnett, Waterloo, la.
Ward Baking Co. (soft bun) • .Fletcher & Ellis, N. Y. C.
Watch Tower (religious) Royal Spatz, N. Y, C.
Watklns CO. (shampoo) Jackett-Sample-Hummert, K. Y. C.
Welch Grape Juice Co. (beverage). H. W. Kastor, Chicago
Western Assn. of Rallroadii Relnlcke «c Ellis, Chicago
Westlnphousc Electric ''""er, Smith & Ross, N. Y. C.
White Sewing Machine H. W. Kastor, Chicago
Willard Battery Service (battery)... .Moldnim & Fcwsmlth, Cloveland
Wlllard Tablet Co. (medicinal) .I'irst United Broadcasts, Chicago
....John F. Murray, N. Y. C
.McCann-ErlckBon, N. T. C
Wyeth Cliemlcal (drugs) ,
Zonitp (antiseptics) , .
62
MUSIC
Wednesday, May 8, 1935
5 of 6 Leaders
From Films in
Oif Song Month
April gave the sheet music trade
Its third consecutive month of bad
business. No newcomer to the list
showed smash sales possibilities,
while the month saw T. B. Harms'
•Isle of Capri' do a sharp showdown
after ■ going over the 600,000-copy
mark. For the flrst time In the his
tory of the business pictures were
responsible for Ave out* of the six
best-sellers for the month. Ex
ceptlon was 'Capri.'
Pace evidenced during the last
half of April and the Initial week In
May makes Bobbins' 'When I Grow
Too Old To Dream' an easy leader
for the current month. Among the
runners-up for April were 'I Was
Lucky' (Robblns), 'About a Quarter
to Nine' (Wltmark). 'Little White
Gardenia' (Famous), 'You're a
Heavenly Thing' (S-B) and 'Put
Oh An Old Pair of Shoes' (Shapiro).
Showing signs of being on the up-
build were 'Life Is a Song' (Rob-
blns), 'Flowers for Madame'
(Harms) .and 'Tell e That Tou
Love Me' (Harms).
Conditions were not any better
for the mechanical Held in April. On
the. New York end, Freddy Martin
topiied Brunswick's list, Eddie
Duchln proved Victor's whitehalred
boy, Blng Crosby again did beat
business for Decca and Johnny
Green led the Columbia bluerlbbon
sextet.
ChJ Off
Chicago, May 7.
Business was oft generally here-
'abouts during AprlL
Nothing exciting In the major
sales list among the sheet music.
•Capri' continued to ride the high
mount, but may not be the top
Bong during May because 'Grow Too
Old to Dream' is still rising and Is
predicted as the leader for the cur-
rent month. Nothing else In the
list Is moving upwards.
Just out of the best seller list are
•Clouds,' which missed by a whisker,
•Here Comes Cookie,' which was a
February blue rlbboner, and 'Little
Whfte Gardenia.'
Disc sales were also quiet during
April, with no outstanding number
■With the possible exception of 'Soli-
tude.'
No Rum, No Hit* On Coast
Los Angeles, May 7.
Little In the music field .to get ex-
cited over during the past month.
Publishers failed to come through
•with any numbers of the. hit variety
and trade' was confined to previ-
ously established numbers. Sheet
music field was particularly dull
during, latter half of the month, al-
though disc demand continued firm.
Three sheet muslo leaders were
pretty well bunched. Others In the
running Included 'Soon,' 'What's the
Reason,' 'Every Day,' 'I Was
Lucky' and "Words Are In My
HeaH.'
Pollock Shuts Penthouse
Detroit, May 7.
Ben Pollack, who has been oper-
ating the Penthouse atop the Park
Avenue hotel, closes up shop to go
with his orchestra, to the Lincoln
Tavern, Chicago, May 27.
Booking negotiated by Sllgh-
Saikln agency.
Casino Paying Off
Casino de Paree, New York, which
folded Sunday (28), will pay oif
ell its acts, et al.
Last payoff was the Thursday
preceding, leaving three days owing,
which Is being taken care of pend-
ing one of those 77b reorgs.
APRIL MUSIC SURVEY
THIS TABLE SHOWS THE LEADING SIX SELLERS IN SHEET MUSIC AND PHONOGRAPH RECORDS GATHERED FROM THE REPORTS
OF SALES MADE DURING APRIL BY THE LEADING MUSIC JOBBERS AND DISC DISTRIBUTORS IN THE TERRITORIES.
Bands for Dayton
Dayton, O., May 7,
Going in for big names this sea-
son, Lakeside Park has George
Olsen and Ethel Shutta tonight and
Ted Wcems on May 28, with Rudy
Vallee tentatively set for a later
date. The park has already played
Art Ka.ssel to big business.
Paul Webster and Lou Pollock
turning out the tunes for 'The
Dressmaker' at Fox.
6 Best Sellers in Sheet Music
Reported by Leading Jobber*
NEW YORK
CHICAGO
LOS ANGELES
Sono— No. 1
'Isle of Capri'
'IsIa of Capri'
'Isle of Capri'
Sona->No. 2
'Too Old to Dream'
'Too Old to Dream'
'Too Old to Droam'
Song — No. 3 '
'Lovely to Look At'
'Lullaby of Broadway'
'Littio White QarHenia'
Song — No. 4
'Every Day'
'Lovely to Look At'
'Lullaby of Broadway'
Song — No. B
'Lullaby of Broadway'
•Soon'
'Evsry Day'
Song— No. 0
'Soon'
'Evsry Day'
'Lovsly to Look At'
4 Leading Phonograph Companies Report 6 Best Sellers
Side respontible for the major sales only are reported. Where it is impossible to determine the side responsible for
the sales, both sides are inentioned:
BRUNSWICK— No. 1
'Little Picture Playhouse/ 'Seein' Is
Believin' (Freddy Martin Orch.)
'Solitude' (Duke Ellington Orch.)
'Everything's Done Before' (Freddy
Martin Orch.)
BRUNSWICK— No. 2
'Restless,' 'Once Upon Midnite' (Hal
'Dinah' (Boswell Sis.)
'Solitude' (Duke Ellington Orch.)
BRUNSWICK— No. 3
'Dinah,' 'Alexander's Ragtime Band'
(Boswell Sis.)
'Lullaby of Broadway* (Hal Kemp
Orch.)
'Dinah' (Boswell Sis.)
BRUNSWICK— No 4
'Moonlight Rhapsody,' 'Avalon' (Cab
Calloway Orch.)
'Too Old to Dream' (Freddy Martin
Orch.)
'Coin' Shoppin' With You' (Dick
Powell)
BRUNSWICK— No. 6
'Lovely to Look At,' '1 Won't Danoe'
(Leo Retsman Orch.)
'Down by River' (Hal Kemp Orch.)
'Love Dropped in for Tea' (Freddy
Martin Orch.)
BRUNSWICK— No. S
'Where's Smoke; There's Fire,' 'Isle of
Capri' (Freddy Martin Orch.)
'Let's Have a Jubilee' (Louis Prima
Orch.)
'Fare Thee Well, Annabelle' (Ted Flo-
Rlto Orch.)
COLUMBIA— No. 1
'1 Won't Dance,' 'Lovely to Look At'
(Johnny Green Orch.)
'Solitude' (Mills Blue Rhythm Orch.)
'Night Wind' (Benny Goodman Orch.)
COLUMBIA— No. 2
'Goiri' Shoppin' With You,' 'Lullaby of
Broadway' (Jack Little Orch.)
'Little Things You Used to Do'
(Johnny Green Orch.)
^Miislo Hall Rag' (Benny Goodman
Orch.)
COLUMBIA— No. 3
■'Too Old to Dream,' 'Nito Is Young'
(Henry King Orch.)
'A Quarter to Nine' (Johnny Green
Orch.)
'Dodgin' a Divorce' (Reggie Forsyth
Orch.)
COLUMBIA— No. 4
'A Quarter to Nine,' 'Latin From Man-
hattan' (Johnny Green Orch.)
'In Love All Over Again' (Paul Pen-
darvls Orch.)
'Back Beats' (Mills Blue Rhythm Orch.)
COLUMBIA— No. 6 '
'Soon,' 'Easy to Remember* (Paul Pen-
darvls Orch.)
'Dixieland Band' (Benny Goodman
Orch.)
'Isle of Capri' (Henry King Orch.)
COLUMBIA— No. «
'Rhythm of Rumba,' 'Magio of You'
(Lud Gluskin Orch.)
'Nito Is Blue' (Red Norvo Orch.)
'Clouds' (Benny Goodman Orch.)
DECCA— No. 1
'Easy to Remember,' 'Swanee River'
(Bing Crosby)
'What's the Reason' (Guy Lombard©
Orch.)
'Soon' (Blng Crosby)
DECCA— No. 2
'Down by River,' 'What's the Reason'
(Guy Lombordo Orch.)
'Easy to. Remember' (Blng Crosby)
'Easy to Remember' (Bing Crosby)
DECCA— No. 3
'Lullaby of Broadway,' 'Words in My
Heart' (Dorsey Bros. Orch.)
'Down by River* (Blng Crosby)
'Sugar Blues' (Clyde McCoy Orch.)
DECCA— No, 4
.'Isle of Capri,' 'Serenade to Wealthy
Widow' (Lew Stone Orch.)
'Lullaby of Broadway' (Dorsey Bros.
Orch.)
'Song of India' (Guy Lombardo Orcb.)
DECCA— No. 0
'Everything's Done Before,' 'Just an
Ordinary Being' (Guy iKimbardo Or.)
'Rhythm Is Our Business' (Jimmy
Lunceford Orch.)
'Isle of Capri' (Lew Stone Orch.)
DECCA— No. 6
'Following Your Footsteps,' 'Would
There Be Love' (Guy Lombardo.Or.)
'Lookie, Here Comes Cookie' (Casa
Loma Orch.)
'Would There Be Love' (Guy Lom-
bardo Orch.)
VICTOR— No. 1
'1 Won't Dance,' 'Lovely to Look At'
(Eddy Duchln .Orch.)
'1 Won't Dance' (Eddy Duchln Orch.)
'Blue Danube' (Ray Nobjja Orch.)
VICTOR— No. 2
'Hunkadula,' 'Dixieland Band' (Benny
Goodman OrchO
'Whose Honey Are You' (Fats Waller
Orch.)
'Flowers for Madam' (Ray Noble
Orch.)
VICTOR— No. 3
'Isle of Capri' (Ray Noble Orch.)
'What's the Reason' (Fats Waller
Orch.)
'Everything's Done Before' (Richard
Hlmber Orch.)
VICTOR— No. 4
'Lullaby of Broadway,' 'Strings of My
Heart' (Richard Hlmber Orch.)
'Isle of Capri' (Ray Noble Orch,)
'Love Dropped in for Tea' (Rudy Vai-
led)
VICTOR— No. 6
'Whose Honey Are You,' 'Rosetta'
(Fats Waller Orch.)
'Lullaby of Broadway' (Richard Hlm-
ber Orch.)
'Lovely to Look At' (Eddy Duchln
Orch.)
VICTOR— No. 8
'Sweet Mystery of Life,' 'Underneath
Southern Moon' (Nelson Eddy)
'Soon' (Ray Noble Orch.)
'Lullaby of Broadway' (Richard Hlm-
ber Orch.)
House Reviews
PENN, PITT
(Continued from page 21)
at the mike satirizing somo of the
ether's foibles, but It's pretty weak.
■ Winds up with Hal Menken revue,
which employs, in addition to Men-
ken, last with Jack Sidney's 'Sam-
ples,' a boy guitarist, a cute looking
brunette and a femme harmony trio.
Just another flash act and not a
very good one at that. Menken ab-
sorbs too much time with that nov-
elty drum-dance of his and should
cut It In half. Best item In the
turn is a gal ptepper who bears a
striking resemblance to Ruby
Keeler in both looks and ability.
Business way off, with downstairs
little over half full at second show
this afternoon. Cohen.
Lou Alt^r composing musical
background for short subject at
IiafHo.
Earle, Philadelphia
Philadelphia, May 3.
One of the neatest stage shows
seen at the Earle for some time,
with the Benny Meroff unit fitting
like a glove, rings the bell with a
smacko this week. Audience at
show caught seemed to recall last
year's date. Pic Is 'Vagabond Lady'
(MG), with house capacity at show
caught.
Outnt Is identical one that played
the Palace, N. T., last week. Meroff
carries with him the Missus, l<'lor-
ence Gast, Coffio Sisters, Dolly Bell
and the two comics. Red Pepper and
Jack Marshall. Mostly It's crude
and vulgar stuff from the latter duo,
but they manage to break up the
show and get more laughs than
house has 1- ' "-^ -. .-ind tlru'-
what counts. Act opens biehind cur-
tain with mike Intro for theme, go-
ing to full with black house ilrapcs
on which is tacked a 'B.M.' In silver.
At one point, during Meroff's spe-
cialty, they, hoist a 'U' between the
letters. In addition, there's a mint
of props throughout.
Guitarist Jay Hill steps out tor
sweet warbling of 'Isle of Capri,' and
ork follows wijh a chorus spiritual;
CofEIe Sisters, good singing trio,
next for the first of threpi tunes,
doubling with chorus In a poor
staccato arrangement of an unin-
telligible tune. Red Pepper, portly
trumpeter, swings his tummy around
awhile for a laugh session, and cue,?
on Dolly Bell, In an okay black and
gold pajama outfit, for some swell
nlp-ups.
Meroff, who has been m.c.'ing
well, takes time out for his own bit,
playing everything from a ceilo to
an extra-size baritone sax. It's
funny stuff, with Pepper and Mar-
shall grabbing the pantomime laughs
behind him. Leader doesn't stay on
too long, nor does he tire. Last
half has the Gast gal in for noisy
spell with hubby, (not so billed,
however), two going off with a sur-
prising good tap to 'Continental.'
Rest of the show, from then on,
is anybody's chance, comedy team
heaving an assortment of props
with rapid fire speed. Including
Marshall's scat ditty anent a flea.
Funny angle Is that although u.nit
rates tops for applause all the way
around, biggest click Is snared by
an unbilled colored boy who handles
two feet with utmost education.
Thn pn-rnlnute show closes with a
wow stomp medley and 'Mood' In-
digo' encore that makes one wonder
why the band doesn't cut some of
the low comedy and play more
music.
Easy Aces and Buster Keaton
shorts, and Universal clips clock
the show over three hours. Oosch,
HIPP, BALTIMORE
Baltimore, May 3,
Nothing could follow Guy Lom-
bardo's crew on this stage, so the
turns prefacing had to hop to It and
get through so the mob could have
what It came for — the headlining
act. That's how show had to be
built and that's how it is. Runs off
like clock-work.
Opening, 10 mlns. of Burns,
Morlarty and bell, dance flash of
but two men and a girl In a not
particularly compelling full setting.
With but brief exception near open-
ing, when femme frolicked through
few turnovers assisted by the boys,
all the hoofing displayed was of
rhythm tapping variety. Suffers
from sameness, but act did get up
some steam at finish when the
threesome went into a welter of
challenge stepping.
Following, Jules Waldeck and
Mltzl. He's a good-looking chap
who taps out tunes on piano, gags
with the gal, and Imitates musical
Instruments without use of hands
across mouth. Pair warble singly
and duet. Best bit is their Joint
rendition of the time-worn 'Hold
That Tiger.' House liked them.
Smith, Rogers and Eddy are next
for 5 mlns. Pair of guys in goof
garb pratfall, knockabout and hoof
eccentdcally for fair quota of
laughs. The gal foils okay, and
.supplies the lads with a breathing
break when she essays an alright
tat-tat of rhythm hoof-beats. Boys
bat out some nice and difficult aero
antics for finale.
Lombardo crew (10) got a heavy
hand when curtains whisked back
and disclosed 'em in red mess Jack-
ets. Guy predicted It accurately when
he mentioned at start that the oik's
bit would be like a broadcast. One
could close his eyes and think h9
was home with a radio set. There's
the sweet music, of course, and that's
what they want. It's the Lombardo
manner, and It wows 'em In Balto.
The selections follow band's broad-
cast type entirely. Brothers Car-
men and Llebert each have oppor-
tunity to sing refrain apiece, and
the trio warbled twice. Crew closes
with a medley, and does not take an
encore.
'Traveling Saleslady' (WB) and a
two-reel muslcomedy 'Ticket or
Leave It' (Radio), on screen, aug-
mented by Pathe newsreel. Lower
floor capacity first show Friday.
Tavern, Grove Road
Spots Ready in Chi
Chicago, May 7.
Despite the death of Ralph Gallet
In an auto accident, the Cocoanut
Grove roaderle will open on sched-
ule with Gallet's partner, Frankle
Howard, going through with the
original deal.
Henri Koates and his newly-
foi-med orchestra will handle the
dansapation. Also in the spot will
be a seven-piece rumba band.
Lincoln Tavern will also be in
the running this summer, opened
by BUI Donovan around Juno 1-
Joe Lewis Is set for m.c. .and Ben
Pollack orchestra.
Wednesday, May 8, 1935
MUSIC
VARIETY
63
W6 FIRMS' OWN AIR DEALS
Vanderbilt Girls Stage a Fashion
Show at Bustanoby's Opening in N. J.
Jacques Bustanoby's comeback
openlne Thursday nlghf (2) at
Teterboro, N. J., goes down aa a
Famous First Night, due to Gloria.
Vanderbilt and her twin sister,
Tbelma, Lady Furness UecpihE their
word' and going oh with their style
revue in spite of a disheartening
turnout. Two other social events,
the Opera ball at the Met., and the
Kentucky Derby, drew heavily on
the traditional Bustanoby gourmets,
offering stiff competish. Morgan
Twins .gpt a, squint ..qf the. .pathetic,
assembly at ' midnight ' aind nearly
faded from the scene, having Just
made a plane trip from the south
■where they had been on a short
vacash. . But on second thought,
they remembered their promise to
Bustanoby, .who, banked heavily on
the Vanderbilt monicker to draw,
and then went ahead and shoved
their. Mme. Sonla; piodeLii .In the
spotlight.
The glrls: really .worked on the
fashion parade. Shlnimery wedding
party closed, and had Lady Furness
discarding .her fur cloak and- shap-
ing the folds of the bride's train her-
self before the. flashy entrance.
Gaping j^okels such as were present,
applauded when they saw how the'
two took it. .• .
New Bustanoby's has a country
club settlngi with raised platform at
one end of the main room for an
-orchestra. Wide verandas offer
sweeping views to the porch diners.
Spot is located five miles north of
the George Washington bridge and
should click with hot weather auto-
ists. Food is the main draw. Dan
Leper's orchestra plays with sun-
dry singers and dancers, on hand.
Opening really \yent off the second
night as biz picked up notlcably.
Only sign of the old Bustanoby
haunts at Beaux Arts and Columbus
Circle Is a set of French theatre
programs hiing over the ' bar. No
eet cover or minimum as yet. Open-
ing night supper at $1.50, drinks ex-'
tra. Kmllo Gervaslnl who took over
Beaux Arts ' restaurant • f rorri
Bustanoby several years ago. Is
head waiter at this spot.
Tune-Minded
Fairfield, la., May 7.
This burg only boasts a pop
ulation of 7,000, yet the city
council is kicking in with
$1,500 for band concerts dur-
ing the summer months, the
133d regimental band and the
municipal bands of the com-
munity to split.
•, In- additloni merchants are
planning for music -n various
sales, food -w'^ll' -'tours ~ and
other music contest.s.
NO PLUGS IN BUNDLES,
MUSIC C A ORDERS
Sheet music jobbers and also pub-
lishers are restrained, under a ruling
handed down last week by the Mu
sic Code Authority, from inclUdinjt
In the bundles shipped to retailers
any material which advertises an
other publisher's products. Codlsts
hold that the use of such insertions
or throwaways constitutes an un
fair practice.
Action Is similar to that taken by
the newspaper code authority some
time ago when it brought pressure
to . bear among local dlstribs and
dealei^s who had made it a practice
of slipping advertising circulars in
their papers.
NEW WRITER CONTRACT
HAS nVE-YEAR TERM
New form of contract covering
their ex.tension of membership is
elated to be mailed to writers this
•week by the American Society of
Composers, Authors & Publishers.
Like the agreements now being
turned in by the publisher faction,
the revised form calls for a term
0*!. five years, Instead of 10 "years,
and does not include the jjreamble
by which it was agreed that the
writers hold 50% ownership in the
..copyright of their w . ks.
Several incidents which occurred
In the Society's affairs since the
elgn.ituring of the original exten-
sion of membership contract are ex-
pected to cause the hi.gher ranking
writers to do considerable ponder-
ing before turning in the new form
of agreement. Most important of
those incidents have been the resig-
nation of Jerome Kern from the
ASCAP directorate and the threat-
ened break of the Warner Bros,
publishing group from the Society.
Another situation that may influ-
ence the writers this time has to
do with the failure to dale of such
firms as Robblna Music Corp., L.€o
Feist, Inc., Famous Music Co., the
Sam Fox Music Co., G. Schlrmer,
Inc., and E. B. Marks Music Co. to
approve, their contracts. Three of
these concerns, Famous, Fox and
Bobbins are allied with picture pro-
ducers.
Copyright Committee
Meets Today in Wasb
U. S. Senate committee on pat
ents meets in Washington today
"(Wednesday) to decide whether to
hold a public hearing on the Gyffey
copyright bill or report the measure
for passage as it stands. Indica
tiohs last week were that the com
mlttee favored putting the bill
through as It.tiame from the hand
of the group, assigned to draw It up
by Secretary of State Hull.
American Society of Composers,
Authors & Publishers has asked that
It iae given an opportunity to tell
the patents committee why it op
poses certain sections of the pro
posed new copyright law.
Revamped .statute was ordered by
President Roosevelt so that this
country can become a member of
the Rome copyright convention
Measure before the Senate makes
foreign copyrigiit valid In the
United States without the nece.sslty
of publication here, limits the pen
alty that may be imposed in an in
fringement case and prevents the
owner of a copyright from collecting
for the use of his work through and
by any sort of mechanical contrl
vance.
Hotcha on Own
Baltimore, May 7.
Dick 'Hotcha' Gardner, vet horn
player and one of the vocalists In
the George Olsen orchestra, left vhe
aggregation last week after crew
finished a vaude engagement at
Loew's Century here, and wi'A strike
out on own.
Gardner has organized an orchcs-
trat which will bear tils tag. He
ha.s also taken over a itpot in home
town, Frederick, Md., will rename It
the Hotcha and reopen it as a
nitcry Bome tinie this month. Josle
Larkin will be fcmme solol.st with
the new ork.
Hines Bandman Killed
In Iowa Bus Accidcn
Des Moines, May 7.
Cecil Irwin, .sax player with the
Earl Inps colored orche.slra, was
killed and nine other bansmen in
jured when their bus collided with
truck near Nevada, la., May 3.
Band had completed four days a
the Orpheuni here, and wa.s en rouV
to Minneapolis wlicn the crash o'
curred.
ASCAP
IS
WB Pubs Also Refuse to
Sign Gov't Suit Consent
Decree. — Claim Catalogs
Represent 40% of Total
ASCAP Performances —
Society Says 20%
WANT $1,000,960
Ttireatcned split .between the
American Society.- of Composers,
Authors &. Publishers and the War-
ner-Bros. "publishing group was
marked last, week by the latter's
opening of contract discussions
with the broadcasting interests, and
the refusal of WB to sign a cinscnt
decree in connection with the gov
ernment'B anti-trust suit against
the Society, because the document
included provisions that would re
strict the WB group's income from
performing rights.
AVarners has taken the position
that it is prepared to elirhinate it
self from the U. S. action by agree
Ing to quit the Society, but that
the decree must have no bearing on
how much the WB firms, as a
separate performing rights bureau
should charge for uses.
Warner maneuvers in the per-
forming rights field has developed
the anomalous situation of two
„roups within the American Society
6an-ylng- on negotiations with radio
at the same time. Meetings be-
tween the radio ra:tes committee
named by 'the ASCAP. directorate
and reps from NBC and CBS are
expected to wind up in an agree
ment to extend the contract, which
expires Aug. 31, to the end of the
year. With the government's suit
disposed of during this interim, the
Society would then be able to work
put a new contract based on the
catalogs as represented by pub
Ushers who have formally renewed
their memberships.
What It Wants
Warner Bros, has let it be known
that it is determined to get an an-
nual Income of $1,000,000 from the
performing rights of the five
publishing concerns that compose
jthe WB group. To obtain this
quota the combined catalogs must
bring in around $2,250,000, with
$1,000,000 going to the ^vriters and
the balance, $250,000, covering the
expenses of collection. ASCAP's In-
come from all sources last year
came to around $3,000,000.
Contention made by Warners is
that its catalogs represent 40% of
the total performances obtained by
ASCAP copyrights and that its
share of Society money should be
based on that percentage. ASCAP
directors question this figure, point-
ing out that surveys made during
1034 showed that the WB group had
only 20% of the Society's uses, but
collected 26% of the money dis-
tributed, $325,000. ASCAP received
less than $2,000,000 from radio dur-
ing that period.
Another angle entering into the
current controversy among the
ASCAP membership Is the failure
of all film-producer owned or af-
filiated publishing firms io turn In
their new contracts.
laim Canadian Soc. Levies Triple
Tap Per Song in Warm Session
Of Dominion Music Fee Inquiry
Toronto, May 7.
The contention that exhibitors
in Canada are being charged three
times over by the Canadian Per-
forming Rights Society for the use
of the same music was made here
by H, A. Thompson, K.C., chief
counsel for Famous Players Cana-
dian, In testifying at the Govern-
ment probe into the activities of
GPRS, collection agency for the
American Society of Composers,
Authors & Publishers and the Brlt-
sh Performing Rights Society.
Ino.uiry board was also told by
E. G. (Sowling, counsel for tlie Ca-
nadian Radio Commission,- that
profits' of music publishers' have
been- Increased rather than re
duced,- performance' fees from the
radio industry more than offsetting
the ■ reduction In Sheet music sales.
For the musicians' union, Arthur
Slaght, K.C, claimed that CPRSlias'
no record of title to hundreds of
thousands of the 2,000,000 ; songs
claimed by the society and charged
that CPRS Is" a 'financial racket.'
Quotes from Variety are being
used in several instances by the le-
gal battery of Famous Players Ca
nadian and the Canadian Radio
Commission in presenting the argu
ments of the" Dominion's fllm and
radio Industries before the Govern
ment inquiry.
During his defense, Jlenry T
Jamleson, president of CPRS, ad
mltted that, during the past two or
three years, the society had been
able to wipe out a deftdit of $862,000
and now had approximately $25,000
for further distribution. Of the rev
enue collected from iees and 11
censes, the parent societies in the
RADIO CONTEST AS AID
TO SONG'S SHEET SALES
MARVEY BAND SPUTS
Philadelphia, May 7.
Gene Marvey's ork, which closed
at the International Thursday (2),
shut lip shop with a me.ss of dissen-
sion. Band, owned by Willard
Alexander of Music Corp., gaive
Marvey ' his notice, after the
batonoer had given up nlteiy
m.c.'ing tp wield the stick for the
first time at this spot.
Lcn Vanncrson, road manager of
the group, also leaves, tying nh with
Jan Garber for a 10- week tour.
Band will rest until matters get
straightened.
Discord in New Haven
New Haven, May 7.
Discord in New Haven musicians'
local resulted in a special meeting
to Inquire into alleged irregularities
of President Anthony J. Tota. Group
headed by E. J. Brennan, who ran
against Tota in last election, charges
that Tota misused his authority as
president.
.Meeting was a result of. several
month.s' hard feeling that may pos-
sibly end up In a lawsuit.
Joe Haymes unit unveils at Wall
Lake, Detroit, Friday (10).
Al Kvale has the assignment for
Blo.«som Heath, Detroit nlterle.
Unusual plug of its- kind Is the
one that 'Way B^ck Home' is get-
ting on the Fred Waring progrram
for Ford over CBS Thursday nights.
Auto radio sets and cars are being
offered for the best additional
choruses to the tune submitted by
listeners. Donaldson, Douglas &
Gumble, publishers, figure on a
heavy sale of sheet copies to the
contestants, since they have to ac-
quire a copy to get the- lyric's pat-
tern.
Tom Waring wrote the melody
for 'Back Home' and Al Lewis the
words. Ford Co. has printed 1,-
500,000 contest blanks for distribu-
tion by car dealers, included in the
prizes is a trip to New York or San
Diego with all expenses paid, or the
equivalent In cash.
Marks 4th Publisher
Tenant in Radio City
E. B. Marks becomes the fourth
music publi.'rlier-to move into Radio
City. After 13 years in the Navcx
BIdg. on AVest 46th street, Marks
moves into tli'e RCA buildl-'r around
June 13, on the sixth floor. Rcmick
and Witmarks are on the fifth and
Sam Fox on the seventh. Rockefel-
ler Center people don't want music
pubs above the seventh story in
the RCA building, and another pro-
viso is that all piano rooms must
be soundproofed.
Marks is moving Its 'quick stocli'
into the new address. Bulk of other
stuff remains at Marks' own build-
ing at 21 West 46th as a shipping
centre.
Rockeftller-Radio City peoph at
first wanted no pianos in the Center
at any time.
Walter Hawley, formerly In charge
of the NVA In Chicago, has whltton
a new tune called 'Whirlwind.' Ar-
rangement turnfd out by Zilner
Randolph.
United States and Britain receive
5% each. It was brought out that
of the 10,000 shares In CPRS, these
are spilt 50-50' between ASCAP and
the British Performlrig Rights
Society.
Opposition
Indicative of the opposition eo-
countercd by CPRS since its incep-
tion in 1931 was Jamieson's state-
ment that hands with licenses total
seven, a.gainst 119 unlicensed; the-
atres, 563 licensed against .350 un*
licensed; amusement halls, COS li-
censed a.galnst 2,447 unlicensed; ho-
tels, 127 licensed against- 640 unli-
censed.
'in claiming that film exhlbltora
are' charged 'three times,' Chief
Counsel Thompson for FP-Can.,
stated that, in addition to paying a
blanket charsfe ■ during the year for
copyright mijsic appearing in films,
exhtbs are also required to pay a
score charge for synchronizing the
music with the sound film, and to
pay again for the right to exhibit
the picture.
That treatment is illogical,' com-
mented Judge Parker, chairman of
the Inquiry.
Jamleson defended the system pa
the. ground It makes the larger the-
atres carry the heavier charges,
Thompson contended . that Cana-
dians arc not half so film conscioua
as their neighbors In the United
States and claimed that the per cap-
ita, expenditure- of the Canadian,
picture-goer. Is $2.40 a year,- as com-
pared with $6.25 across the border.
On this thesis, the FP-Can. counsel
argued, CPRS should not be al-
lowed to charge Canadian theatres
the .same r£^te levied in the United
-.States.
While not admitting his organiza-
tion to be a monopoly, /the CPRS
president- tfald it has 'substantial
control' of 90% of all popular music
and control of theatre music.
For tho musicians' union, Arthur
Slaght charged that, though CPRS
claims performing rights to alK)ut
2,000,000 numbers through arrange-
ments -with the American and Brit-
ish societies, only 155,000 ^re listed
in the Toronto office and only 105,-
000 filed at Ottawa. Counsel charged
that CPRS sold performing rights
to many numbers which had' be-
come public property through ex-
piration of copyright and that the
public was being laid open to fraud-
ulent representation in having to
buy rights to music which no on©
owned. '
Restricting Oldies
The restricting of use by broad-
casting stations of Hpecific numbers
long after the shows from which
they were taken had become de-
funct was also attacked by Slaght.
CPRS witnesses contended that this
was designed to prevent a number
'being played to death' while the
show was running. Slaght cited
'No, No, Nanette' and the score of
the ■Follies of 1919' as still re-
stricted.
Claiming a wide divergence in tho
performing rights societies' at-
tempts to prevent the broadcasting
of certain music and the publishers'
attempts to h.i-ve this same music
played, G. W. Mason, K.C, counsel
for the Canadian Radio Commis-
sion, produced letters to local band
leaders in which, he said, publish-
ing houses were begging orchestras
to play their music.
A- letter to Lulgi Romanelll from
Shapiro, Bernstein & Co. read; 'If
you ever saw a natural, this Is one.
This Is surely one hot arrangement.
1 need your help desperately just
now on account of the New I'OL-k
radio situation.' Ilomanelli was
urged to help popularize 'There's a
Tavern in the Town,' "I'hc Ohost of
Dinah',' 'Put on an Old Pair of
Shoes 'and 'Old Faithful.'
Ma.son claimed the first named
song was in tlie public domain; he
had sung it when he was 16. Judg&
I'uikei- comrnr.-nled, 'It must be a
new arrangement.*
64
VARIETY
MUSIC — NITE CLUBS
Wednesday, May 8, 1935
Night Club Reviews
SULLY'S SHOW BOAT
(NEW YORK)
Greenwich Village Is marklnB a
boomtlme comeback. Those who've
forgotten the Village will be sur-
prised at the extent of the nlte life
there and the multiplicity of new
Bpots — also the general reasonable-
ness of the tariffs, novelty of at-
mosphere and the local color. It
•macks anew of the G. V. of pre-
war days.
SuUy'B Show Boat on 7th avenue
■outh Is an instance. This Is a rep-
lica of the old Atlantic Gardens, or,
in the 'modern Idiom, a small-time
version of the Casino de Pareo.
With one of the longest bars In
town running the length of the
room, it's a cinch for the quickie
drop-In trade. If you Just want a:
beer- (16c.) or a highball (40-BO),
and time yourself right, yoa can
lean against th& bar and possibly
catch Uie fan dancens or the other
■pedal ties on th« rostrum. Or, for
the same three Jits (although who
ends there?) nobody'U stop you
from mounting the rostrum and
:grab a c6uple of dances. A colored
Jazz trio dispense? the most dansa-
paltion for the, least number of men
yet heard. •
' .The. keynote of Sully's Show Boat,
like BO many another such- spot
(and new), 1b the bargain counter
appeal The mass turnover, gives
the house more than the- averag^e-
break and the quickie drinks actu-
ally insure a UAt percentage per
check, regardless of the very mod-
«st tariffs. Food ranges from .-40c.'
to 90c. for rarebits, Southern fried
ohlcken or steak.
Some of the Show Boat scenery
was acquired from the original-
Ztegfeld 'Show Boat' production.
Hie downtown and discover Green-
wich Villa'ge anew. AbeU
MON PARIS
(NEW YORK)
.The Mon Paris Is typical of a
new Idea of dining and supping out.
The dancing and divertissement
penchant accounts for many of the
awank spots which' have sprung up
following repeal. With the speaks
J rone, and a few fave oases no
anger enjoying past glories as fill-
ing stations, the speakeasy habit of
the nation has taken a tack and
a' smart saloon atmosphere such as
Mon Paris la the result.
By no means the blind pig or
b'ldea^ay of the early Volstead- era,
but more In the sllk-and-satin
sleekness of the post-1930 days Just
preceding repeal, this is a bolte de
Blgned for Intelligent libation, din
Ing and terping. And It also points
the way to an ever-growing fleld of
catering which bodes no good for
the average type of straight restau-
rant.
Since dining out has been sched
uled for more than a decade to In-
clude dance music, cocktaillng and
floor show apimrtenances, that's
-What they want almost all the time.
Smart spots like Mon Paris gives
it to them at moderate prices; at a
scale comparable to many a straight
restaurant in the Broadway belt, for
example, but for the same tariff it
Includes two dance bands and cafe
entertainment, plus superb cuisine.
The $2 Mon Paris table d'hote
is authentic French cuisine, com-
parable with the better Continental
fare. Considering that the_ house
couldn't possibly get a break Just on
the $2 dinners, a $3-per-hcad min-
imum Is included, which entails at
least one drink per person. Still,
at the $6-per-couple minimum,
that's a good buy compared to the
straight better-grade dineries where
nothing is Offered but food.
Here Gene Fosdick's okay dance
combo alternates in marathon dans-
apatton with Lorenzo Herrera'a
South . Americans, rumba - ta-ngq
combe.' There's no music intermis^
slon. Sole intervals are via Gladys
Baxter, operetta diva, who gives out
ballads In distinguished voice. Jack
Arnold and Sid Hawkins are a
planolog team with the now stand--
(U-d . style of soiUilstlcated ditties.
Gene Fosdick m.c.'s. Mariana Par-'
la.- long a rumba terp feature here,
Is out, having suffered a' fall, which
accident forced, her siesta. Mon
Paris is in the east 63d< street n'itery
-belt. XbeU
ADOLPHUS' NAMES
After Two-Year Layoff, Dallas'
Competish On Again
Dallas, May 7.
Old nlte spot war between Baker
and Adolphus hotels Is due for re-
newal Thursday (9). Adolphus Is
now Hltz-owned.
Phil Harris, with Leah Ray, opens
on Adolphus' ne-w roof. Neila Good-
elle opens 'Wednesday Just across
the street, where Phil Levant's ork
Is current.
Baker has done best nitery biz In
DallaA for almost two years,- -since
Adolphus cut out big name bands.
Balto Barn Boarded
Baltimore, May 7.
Lord Balto hotel will shroud Its
nttery room, The -Barn, for the
summer Sunday (12). Spot has been
going since last September. Better
financially than any of the other
better nlte spots In town.
Sleepy Hall ork, which has
spanned season at the Barn, wlU
vacash a week after the closing,
then hop south to take a summer
assignment In Shreveport, La,
Frank Machado. Is the new Boa-
ton rep for Remlck. Hla territory
takes in -New England and upper
New York State.
in the new
'^RRACE RESTAURANT
£ven blas^ Hollywood movie stars fall for
this meteoric dance musicker. And his close-
harmony glee dub. And melodic chorus of
seven violins. And Spanish/ marimba. You've
heard Qyde and his Dons, with Lyn Lucas
and Linda I*ee, in "Hollywood on the Air."
Now come see them. Dance. And enjoy the
New Yorker Varieties— with Marion WilUns
and Jack Meyers, dance aristocrats; Ronny,
Van, and Kamplain, the Three Gay Blades;
"Radio Frank" Bessinger; and the Four
Djplcxnats. Tonightl Dinners $1.75 and $2.
Cover charge (after 10) 50c, on Saturdays $1.
Hotel nm YORKER
34th 8TSEST AT EIGHTH AVENUE • NEW YORK
Ralph Hta, Pntldeni
Most Played on Air
To famniarite th» irad* with
the tunet moat on the aUr around
New York, the foUowihg <• the
liatinff of the aonga moat played
on the eroaa-couhtrv nettoorke
last week, in relative atanUng,
according to the approximate
number oj comltinei plugi on
WEAF. WJZ and WA.BO.
Life's a Seng.
Lovely to Look At.
Lullaby of Broadway.
Soon.
CSrow Too -Old to Draam.
I WonH Danoa.
What'a tha Reason T
1 Waa Lucky.
Plowars/for Madama. .
You're a Haavanly Thing.
Old Southern Cuatom.
Evarythliig'a. Done B«for»<
One* Upon a Mldnlta^
Eaay to Ftamambar.
Whoaa Hehay Are Youf
About Quartflr to Nlna.-
Tell Ma You Leva Ma.
Gypay Tea Room.
Would There Be Levaf
Inside Stiiif-Music
Fir^ Scare in Readmg Hall
Starts Enforcement firire
Beading, Pa., "May T.
Stricter regulations against dance
hall and convention hall-proprletors,
including rural resorts, are In pros-
pect here, as a result of the fire
scare in Bajah Temple building last
week. While a district Rotary
club's convention was meeting In
the banquet hall, third floor, and
the first floor theatre section was
partially filled with about l.BOO pic-
ture fans, lightning hit tha electric
motor In a penthouse over the third
floor kitchen roof, about 80 feet
from the banquet hall. No panic
resulted, but the theatre was
cleared.
Arthur Diftenbach, advertising
manager of the theatre, who dis-
covered the Are, was slightly over-
come by smoke.
If the firemen win their ^attempt
at stricter enforcement, dance, con-
vention and banquet hall managers
will have to meet the regulations
enforced for years against all the-
atres here.
SANDERS TO BLAOEEAWK
Chicago, May 7.
Joe Sanders orchestra opens at
the Blaclchawk June 16.
Present orchestra, Kay Kyser
band, heads out for some road tour'
ing through the -souths primarily
aiming at the June Week festivals
among the colleges.
MUSIC NOTES
Dinty Moore maestrolng at Ryan's
Pier Restaurant, City Island, N. T.,
this summer.
Horace Heidt, vacating the -Golden
Qate, Frisco will open at the Drake
hotel, Chi, May 23.
Nacio Herb Brown and Arthur
Freed oft on their eighth year of
turning out tunes for films.
Barnia Dolan and the Sophisti-
cates opened in the Marionette Bar
of the French Casino, booked by
Meyer Davis. Davis also booked
Bill Marshall unit Into Loon Lake
House, Loon Lake, N. T, opening
July 1, and has put Mario Dl Polo
and orchestra, late of the Jardln dl
Bijou In Palm Beach, under con-
tract
Sanford Green'a writing extract
with the Vltaphone studios, Brook-
lyn, has been renewed for another
six months.
Witmark'a move to round out Its
catalog with rumbas, Instrumentals
end novelty tunes led to the acqui-
sition last week of 'Flag That Train'
from Llndsey McPhall, 'Sugar
Plum* from Jack Meakin, 'Tla
Juana' from Raymond Scott (Harry
Warnow) and 'Octoroon' and 'Wall
of the Wind' from Harry Warren.
Paul Whitaman Is arr^np;lng a
benefit in Harlem for charity.
Jack Danny opens on the Penn-
sylvania, New York, roof June 18.
Music publishers who are without film producer connections aver tliat
ad agency program producers have got Into the habit of almost com-
pletely Ignoring thia product deriving straight from Tin Pan Alley. First
question their contact men are asked when approaching an agency with
a new tune, say these publishers, is whether the song Is out of a motion
picture.
Because of this attitude and the demand by the agency contingent for
smart melodies and lyrics, a tune originating outside of a studio has
slim chance of crashing a cross-country commercial hookup unless it
had first been made by .way of sustaining or remote' control broadcasts.
Most of the non-picture songs wblch the past year have achieved lilt
or smash sales statils can lay claUn.to having started on the way up
without the support of multiple station releases.
It was only after they became favorites and listeners demand that
they be played that the agencies vouchsafed them attention. An out-
standing ciase In point cited by publishers is T. B. Harms' British import
'Isle of Capri*.
Irwin Dash, London publisher, has
bought the BrlUsh rights to 'Lpul-
slana Fairy Tale,' while eimilar
rights have been acquired by Fran-
cois, Day & Hunter to 'Blue Jeans
to Train' and by dampbell-Oonnelly
to 'When the Rain Comes Rolling
Down'.
As soon as' they have received all tha necessary assignments of au-
thority from publlahera Gilbert & Gilbert,' counsel for the Music Pub-
Ushers Protective Aaaoclatlon -will file a complaint In the Supreme- Court
of New Tork against the Columbia Phonograph do. Papers, will ask that
the defendant be ordereid to give an accounting of the royalties that were
due publishers at the time, September, 19SS, -when the present ownera
took over the Columbia company.
MPFA figures that debts outstanding amount to $8,000. Present oper-
ators of Columbia had otCet-ed^to make a 50c on the dollar settlement,
but this proposition was turned dovm by .the publishers.
Jack Debipaey's restaurant,' N. T., has a string orchestra whlcb was
silenced several days last week for lack of a cabaret license. When such <
a permit' was requested, -Father Leonard of St. Malachy'a church, which
backs up on the Dempsey establishment, objected. However- the clerio
changed his mind after Col. Freddy Goldsmith, attorney, and the champ
visited him and explained there will be no show In the cafe.
American Federation of Musicians' convention at Asbury Park, N. J.,
June 10, will take action against the use of school and amateur bands
at the San Diego, CaU Bxposition.
Measure to ban non-professional . musical organizations for commer-
cial engagements has already been approved by the assembly in Sacra-
mento.
Freddie Martin and his 16 musicians veered 160 miles off their New
York to Chicago course last week to stop at Springfield, IIU where they
played a two-hour concert for the kiddies at the Knights of Pythias
state children's home, where Martin lived for 10 years as a boy.
No Fox Lowdown
(Continued from page 5)
tropolls & Bradford Trust Co., Ltd.,
which in turn owns B8% of ordinary
stock in Gaumont-Brltlsh.
Principal Holders
Principal holders of Fox Film
stock, as listed in the application,
are Chase National, which directly
has 149,607 Shares of A common;
White-Weld Co., 462,659 shares of
the same stock; the voting trustees,
14,349 shares of B common; Amerex
Holding Corp., 15,666 2/3 warrants,
and Hayden-Stone, 6,167 of the
same.
Ofllcers and directors hold the
following amounta of Class A com-
mon: Sidney R. Kent, personally
1 1/6 and through bis holding com
pany 11,369 shares; W. C. Michel,
1,242 1/6; Sydney Towell, 1.234 1/6;
Harley B. Clarke, 11/6; Harold B.
Clarke, 101; Daniel O. Hastings, re
ceiver for General Theatres,
1,0011/6; Richard F. Hoyt estate,
17,860; Arthur W. Loasby, 601; Er-
nest W. Niver, 1 1/6; Herman G.
Place, 1; Seton Porter, 1,001; John
3. Fdmondson, 100; Winnie Sheehan,
10,244 2/6; H. Donald Campbell, 1;
W. J. Eadle, BOO shares.
Five officers or directors of the
company holding no stock are. John
R. Dillon, Felix A. Jenkins, J. H.
Lang, W. S. Bell and R. B. Si-
monson, while Sheehan also owns
168 4/6 shares of Class B common.
Statement disclosed a write-down
of investments for two years aggre--
gatlng 169.941,130.21, which Included
?46,173,712.B0 of knocked-off value
of paper Issued by the Fox Secur-
ities Corp., and $9,421,642.12 from
Wesco Corp. paper.
Application showed that the as-
sets of the parent and -wholly owned
subslds on Dec. 29, 1934, aggregated
$46,822,390.24 and those of affiliated
companies totaled $7,591,821.78,
while current liabilities -were $10.-
304,362.97 and $2,002,066.76, respec-
tively,
Unlvaraal and WB
Nor did Universal and Warner
Bros, reveal salaries. The Informa-
tion on this point is omitted on the
Universal company's statement; and
on the Warner end, it la to be sup-
plied on or before Feb. 29, 1936.
The three Warner brothers, Har-
ry, Albert and Jack are revealed
as holding aggregately $8,060,799
principal amount of Warner com-
pany debentures; 65,978 shares of
preferred stock, and 826,883 shares
of common.
The brothers' Individual holdings
follow:
H, M. Warner, president, 15,401
preferred; 102,908 common; $1,802,-
388 debentures. Albert Warner, v.p.
and treasurer, Z!>Mi Bire'«rredi 103,-
5S1 common; $8,008,188 debentures;
PHILLY ARCADIA BACK
TO NAMIK; MORE PROHT
Philadelphia, May 7.
Arcadia International nitery Is
back on name bands again, after a
session with little-known outfits.
Place Ibels that lower overhead and
margin of profit Is not as good as
better orchestras that carry poten-
tial b.o., albeit cost la upped.
Leo Rcisman's orchestra opened
Friday (3), with Lew Conrad doing
the assistant baton chore, together
with Pappy, Zeke and Ezra, and two
single acts. Tom Coakley's Is band
set to follow in two weeks for a
more lengthy stay.
J. L. Warner, v.p., 19,970 preferred:
120,393 common; $2,460,333 deben-
tures.
Carl Laemmle, president of Uni-
versal, is revealed as a holder of
76%, or 16,702 shares, of the com-
pany's second preferred stock, and
74%. or 186,084 shares, of the com-
mon. Laemmle also owns 1,135
shares 6f first preferred; P, .D.
Cochrane, director, 2,096 shares; 184
second preferred; and R. H. Coch-
rane, v.p., 2,862 common.
f~i-mtj ■ • • •
Hit HeadQuarters
W* uu thli ipaci <hlt wiek (•
tell irou about
"LIFE IS A SONG"
The "Buptt-creatlon" by tb»i»
"luper-aongscnUtai," Fnil Ahlart
and Jt* Yeuni.
Pardon our iuoer-antbuilum, but
you couldn't Torr well oipect ua
to b* cooiervatlTe about ai (teat
a place o( muilcal property am thu.
P.a.— Remind ua to tell you about:
"WHEN I QROW TOO OLD
TO DREAM"
"EV'RYTHINO'S BEEN DONE
BEFORE"
"I WAS LUCKY"
"CLOUDS"
ROBBINS
MUSIC CORPORATION
799 SrVfNTH AVF.NUC-NLW YORK
in Paradise Theatre Building
Club Variety Praaenta
BERT FROHMAN
Th* Bricht H. O. In Bin Smar*
YOUNG-ROBBINS
CLOTHES
200 West eiat Street, New York
Juit Or BroadWAr
Wednesday, May 8, 1935
I
IKO Albee, Brooklyn, Once Big Tinier,
Going 7 Acts-Fiim at Two-Bit Scale
VAUDEVILLE
VAsmrr
69
i BKO's Albee, Brooklyn, has
JJropped the Idea of going etralght
Mctures, but Instead adopts a cheap
Jtven acts and pictures policy Frl-
itiy (^^^' ^'^ combat the 26c combo
^OWB at the Fox, Brooklyn,
'^bee's top also drops to 25c days
%ld 56c night.
'f Substitution of seven acta Instead
of the Ave the Albee has been play-
ing win not force Loew's to make a
change In Its higher-priced layouts
»t the Metropolitan.
Albee for awhile mulled the Idea
ct (Jropplng vaude for the first time
ilnce It opened 10 years ago. One
Idea was to go double features de-
iplte the antl-dual agreement to the
;ontrary with Loew's, Slashing Its
cale will probably result In a
^Jrooklyn. price-war.
Albee, Fox, Paramount and
Jstrand, latter also In straight pic-
tures, fi.re In a direct competitive
ilrcle In Brooklyn's downtown eec-
i or. The Metropolitan Is about a
' lalf mile distant from the Albee.
. fox, at a 2oc . scale with presenta-
■ ions and plx, has been building up
■ I steady patronage, while the Albee,
fith a 60c. top, has been going In
^he red at the rate of $3,000 and
■^4,000 weekly.
i When It opened the Albee was a
JIg-tlme vaudeville house. In re-
lent years, with vaudfllms. It has
^en one of the few RKO houses
]|)IayJng name acts regularly.
liK CHICAGO NIXING
i NAMES IN NEW POLICY
Chicago, May 7.
Unlikely that B&K's ace house,
the Chicago, will play b, money
headllner for the rest of the spring
and summer season.
■ This Is part of the retrenchment
policy decided upon following a
continued slump In receipts. B&K
,l8 trying to get the nut down to
the current run of grosses, which
now are averaging $23,000 weekly.
Firm has also lined up what
looks like a strong string of films
and feels that the screen should be
able to carry the b.o. load.
'Crazy' Unit Strands; Nine
Held for Board in la. Town
Des Moines, la.. May 7.
Nine members of the vaude unit,
"Crazy People,* were held In Bur-
lington, la., last week on request of
Ottumwa, la., police, who charged
the troupe with embezzlement and
beating a board bill.
Saul Brilliant, speaking for the
.«ctors, charged by the show man-
,«eer with embezzlement, stated that
the manager, Roy dordon, not oply
owed the players money, but was
responsible for the board bills.
Unit (21), out of Chicago, was
looked by Stanley Brown, district
manager for Trl-States, In Newton
house for a weekend and three days
the following weekend In Ottumwa.
Unit, apparently on a shoestring,
was advanced money by Trl-States
In order to get out of Newton for
» two-day engagement In Boone, la.,
.and somehow managed to get to
Ottumwa, where It supposedly made
» little money. Nine members pulled
out of town, leaving the rest
stranded.
Milwaukee Amateurs
llihvaukee, May 7.
Fox Wisconsin theatres and sta-
tion WTMJ have combined on
amateur nights. A state-wide ama-
teur contest Is being staged over
tho station with the winners being
awarded contracts to appear In the-
atres of the Fox chain and Includ-
liR most of the 35 houses In the
>tate.
In addition the station Is paying
wmners of the state contest as fol-
ows: First, $200; second, $125;
third, $76; fourth, $50, and fifth,
♦jO. Contest gets under way May
12 and will continue for four weeks
Mth winners giving first appear-
ances w<ek of June 18 nt "Wlscon-
'lii theatre here.
England Gets McGivney
Owen McGivney takes his protean
turn to England May 24 for some
Vaude dates over there.
Opener will be the Empire, Glns-
Jow, where McGivney Is booked for
'"ur. weeks, commencing June 10.
Playing the Field
Over a dozen vaudeville acts were
working last week In the Hobby
Show In the Port of New York Au-
thority building, New York.
Van and Bell, old-time boomer-
ang-throwing turn, now known as
the Van Scrums, ("oubled for the
week between the Hobby Show and
the toy department of Saks 34th
street dept. store.
Joe Morrison, Geo.
Olsen Settle Money
Tiff Over Personals
Money squabble between George
Olsen, band leader, and Jo« Morri-
son, tenor, oyer latter's personals
In vaude has been amicably settled,
the tenor playing the dates and
Olsen collecting as per contract.
Morrison playa the Palace, Chicago,
the week beginning Friday (10) and
the Fox, Detroit, May 31.
Olsen, through his own corpora-
tion, Primrose Music Corp., loaned
Morrison to Paramount for a
termer in plx, with Olsen getting
$201 weekly on that deal. With
Morrison booked for p.a.'s through
tho William Morris office, Olsen
first asked the tenor to. return to
his ork Instead, per contract. At
Morrison's refusal, Olsen is taking
$500 weekly Instead of $200 on the
basis of Morrison's $1,500 stage sal-
ary, which Is a considerable Jump
over his film stipend.
Matter was settled between the
^lorrls ofllce here and Julian T,
Abeles, Olsen's attorney, after It
looked as though Morrison's p.a.'s
would have to be canceled.
STAU ABO START IN
CHI UNTIL JULY 15
Chicago, May .7.
Not likely that the shift In the
Paramount- Wm. Morris vaude book-
ing of Balaban & Katz-Great
States time will take place here be-
fore July 16.
This despite the fact that the Ar-
tlBts Booking Office will get started
In the cast on June 1.
Baho Paint Co. Also
Getting Free Air Talent
Baltimore, May 7.
Local paint manufacturer has
been signatured by WCAO for
series of nine once-weekly (Sun-
day) half-hour programs. The sta-
tion has tied-ln Loew's vaudfllm
Century into deal.
Each Sabbath, before theatre
opens for day, the pit ork under
George Wild goes on under billing
of 'Athey (sponsor) Color Guards.'
Specialty talent Is recruited from
whatever stage line-up happens to
bo playing the Century that spe-
cific week, though it's optional with
them if they are to go on. Program
isn't paying the talent. Ork'a extra-
duty is paid for by the station
through the account.
Loew's Century gets in Its inning.s
via plugs for stage show Inserted
into copy used on broadcasts. Also,
the paint sponsor dlstribs window
cards in some 70 local hardware
emporiums that Ij.indle company':
products.
IMPRESARIO HELD
Arouses Suspicion When Protesting
HI* Innocence
New Orleans, May 7.
Art Fox, Impresario, who has been
here several weeks assembling local
talent for a show to be taken on
the road after showing In the city,
was arrested by local authorities
and Tield for Investigation.' Ac-
cording to police. Fox was arrested
after he appeared at police head-
quarters and asked that his picture
be removed from the rogue's gal-
lery.
'I've done nothing wrong In my
life and my reputation Is spotless,'
Fox said In asking for his picture
from the Bertlllon flies.
Becoming aueplclous, authorities
wired New York and other points.
Answers were received to queries
that Fox had served time In New
York under the alias of William
Howard and that he had since been
arrested In Florida for taking
money from people he had enlisted
in one of his shows. He was ex-
onerated of the Florida charge,
however. Local records show he
was arrested in this city on a simi-
lar charge but was released.
Fox tearfully protested his Inno-
cence and charged that bis arrest
had been brought about by New Or-
leans theatre men who had a griev-
ance against him.
NEAL SETS HRST
AUSTRALIAN
UNIT
Frank Neal, managing director of
the Tiv'oll circuit in Australia, who
is here on a talent hpnt, has closed
for the first of a series of vaude
units he Intends to send to the An-
tipodes. He will stay In New York
two more weeks and hopes to send
out four or five more units before
going to London for more talent
purchasing..
First show sailing leaves the coast
May 29. Acts ttre Leary and
Craven, Armando and Llta, Dave
Monahan, Moronle and Corelll and
Flo Maye. Acts will be spotted
in musical settings with special
scenery and built up with a local
line to All out a full show. Neal
la looking for some names In New
York, with, negotiations started for
Buster West and Lucille Pa«e,
among others.
Neal Is offering acts a 10 week
guarantee with the probability of
about 30 weeks playing time, pay-
ing all expenses both ways. Acts
play two a day and no Sundays.
Generally five acts In a show with
production built around them to
i-un a full two hours or so.
Author Ostemian
Jack Osterman has closed him-
self a deal with Max Hayes by
which he'll turn author exclusively,
under the vaudeville and shorts
producers wing.
Osterman Joins the Hayes office
this week. He'll do material for
vaude, shorts, radio and we.ddlngs.
Chesterfield Drops NVA Suit,
Gets a Clubroom; Drive AD Set;
New York Show at the Garden
WHN Talent ia Vande
First of WHN's new air shows
to hit varieties Is set for opening
on Friday, May 17, at Loew's- Val-
encia. Alex Hyde and orchestra
headlines together with Bob How-
ard, Three Heat Waves and Mlml
Rollins. All appear regularly on
WHN programs. Now in rehearsal.
Arthur Q. Bryan, formerly with
CBS, has joined WHN production
department here. One of his first
chores is to build a new variety
hour with Ted Claire, m.c.'inu.
Court Recalls Chaplin
Case in Denial of
Dance Bit Injunction
Justice Miller in New York Su-
preme Court last week denied the
injunction sought by Jane Moore
and Billy Revel against Ann Pritch-
ard and Jack Goldie. Former team
wanted to restrain Pritchard and
Goldie from using a dance routine
it claimed to have originated.
While Justice Rliller cited a
previous case in which it XVas held
that a stage dance was -not a dra-
matic composition within the mean-
ing of the copyright law, he added
that It may develop at a trial that
the defendants (Pritchard and
Goldie) are guilty of unfair compe-
tition.
Justice Miller, to stress the lat-
ter point, cited the case of Charles
Chaplin vs. Amador, where the Cali-
fornia courts restrained an actor
billed as 'Charlie Aplln' from imi-
tating Chaplin In pictures.
E. Franklyn Goldner successfully
represented Prltchard-Goldle.
JESSE, ILL, CANCELS;
PAR SUES ON CONTRACT
Because he didn't play a. stage
date at the Palace;. Marion, O., week
of April 2, claiming Illness, Para-
mount attached a portion of George
Jessel's salary last week at the
Oriental, Chicago, and has Insti-
tuted, suit for damages, including
what Par calculates It lost by not
getting Jessel in the Ohio town.
Suit, brought in Chicago for Par
by the Leo Spitz firm. Is scheduled
to come up May 16.
Suit Is for $600, loss to Par on
not playing Jessel at Marlon being
largely what was spent In advance
advertising. It Is brought in the
name of Midhio Theatres Corp.,
with attachment of $249.80 on Jes-
sel's Oriental engagement meantime
standing.
When Jes.sel a day ahead of the
opening at Marion Informed the
theatre he was_ sick, Par insisted
on a doctor's certificate which was
refused, the attachment proceedings
resulting.
Chi RKO Agents Meet on Idea
Of Ehminating Indie Act-Sellers
Suit of the National Variety
Artists club faction headed by
Henry Chesterfield, against the.
NVA Fund, pending for more than
a year, was brought to an end last
week by agreement. Plaintiff re-
ported to New York Supreme Court
that grounds for action had not
been found and requested permis-
sion to withdraw.
Suit charged misuse of funds and
asked an accounting. Firm of
Hlrsh, Newman, Reas & Becker was
counsel for Chesterfield, while
Nathan Burkan represented the
NVA Fund. During pre-trial pre-
liminaries, Pat Casey, William Lee,
Martin King and Harold Bodner
were examined.
Behind the action was a con-
troversy over maintenance of an
NVA clubhouse for actors In New
York. NVA Fund closed the West
46th street establishment last year
on the contention It could no longer
support social activities along with
the Saranac Lake sanatorium and
charitable phases, and decided to do
away with club rooms altogether.
Chesterfield Insisted that a club-
house be maintained, and filed suit
after his demands for one had been
refused.
Under the compromise agreement,
the NVA Fund's present business
office at 1619 Broadway will bo
merged with the club room at 46th
street and Eighth avenue, which
Chesterfield opened on his own, and
modified social functions will be
supported. Whether he will con-
tinue activity In behalf of the NVA
was not known by Chesterfield yes-
terday (Tuesday), but It Is under-
stood he must stay on wjthout
salary if staying on at all.
Drive Starts May 18
NVA's drive for funds gets un-
der way May 18 with benefit shows
In 10 key cities. On May 20 cir-
cuit and leading Independent- the-
atres will contribute 10% of their
day's gross. A short In which Ed-
die Cantor appears will be supplied
to houses participating.
Benefit shows will be held at
Loew's Century, Baltimore; Loew's
Fox, Washington; RKO Memorial,
Boston; RKO Palacfs, Cleveland;
Warners' Stanley, Pittsburgh;]
Warners' Earle, Philadelphia; B. &
K.'s Chicago, Chicago; RKO Hlll-
street, Los Angeles, and RKO
Golden Gate, San Francisco. New
York affair will be staged at Madi-
son Square Garden..
Garden event Is In conjunction
with the combined Masonic Clubs
of New York State, Bllltng will be
Actors' Charity Jubilee. Show will
be presented In circus style In three
rings, with George Jessel as ring-
master and Jack Dempeey In charge*
of sports events. Latter will in-
clude boxing, wrestling and a battle
royal. Event is being arranged by
William Morris, Jr., and Harold
Rodner.
JACK KLOTZ, VET AGENT,
GOES RADIO WITH WOR
Cunard Cruise Talent
Cunard White Star line is to use
talent from WOR's artists' bureau
during the summer cruises north
and south. Season starts in July,
with several major Jaunts sched-
uled. Some will be for 13-day du-
ration. Units similar to those sup-
plied for the tropical winter sea-
son will be sent out again. About
20 in the company, exrludlng ship
orchesti-as. All on salary basis.
Cunard opened new uptown of-
fices this past week In Radio City
with Charles Fecke in charge. Nat
Abramson handling from WOR's
end, He has had tho cruise thing
for several years prior to Joining
ladlo station.
Chicago, May 7.
'Steenth RKO agents' meeting
was held last week. This time it
was called with the aim of elimi-
nating the independent agents from
doing business with the established
booking offices. Meeting was large-
ly led by Sam Roberts, Ed Morse
and John Blllsbury.
At the confab, which was at-
tended by the various bookers at
the request of the agents, the RKO
agents modestly asked that only
those agents who are permitted on
the RKO floor be allowed on the
other booking fioors around town.
Indie agents, so far, haven't ob-
jected to the RKO boys doing busi-
ness In the indie offices. A nimiber
of the RKO sellers were outside
agents themselves not so long ago.
Lou Lipstonc, B. & K. booking
manager, refused to okay the ex-
clusive plan for the Paramount floor
when the Artists Booking Office
f--op.= Into effect, and also refused
to be spokesman for the group and
broach the matter to John Balaban.
Agents then appointed a commit-
tee of four, Morris .Sliver, Sam
Eramson, Mort Infield and Ed
Morse, to take the matter up with
Balaban.
Chi for Chicagoans
Local afionts arc also excMcil
about the amount of booking being
down with New York agents direct.
Local boys arc asking that the local
booking ofTice.s insist that the New
York agents submit acts through a
Chicago afjent.
Plenty of petty jealousies ap-
parent at the meeting, due to in-
dividual burn-ups among the indie
and RKO agent.*). In general, It was
one of 'those affairs In which a
number of agents wanted to guaran-
tee themselves a living by making it
impossible for the bookers to do
business with competltor.s. Isn't
likely that anything will come out
of It except the chatter.
After years as a vaudeville agent,
Jnck Klotz moves over to radio
Monday (13) when he joins WOR's
artists' bureau. Klotz has been
Marty Forklns' RKO-franchl.scd as-
sociate.
With WOR, he'll rep the station's
contracted acts in vaude, as well as
scout for new air talent. A brothtr,
Lou Klotz, sticks with Forklns.
Freed for Par
Car] Freed and his harmonica
band are booked to play Para-
mount's midwest time, opening at
the Miohlg. n, Deti oit, May 24, and
then going to the Chicago, Chicago.
Deal set by O. L. Oz.
Freed last week underwent an
operation necessitated when his paw
became infected after being punc-
tured by a pencil.
Sam Bernstein III
Sam Bern,<jteln, the agoni, is sf^rl-
'.iisly 111 at Knickerbocker ho pit-il,
\'cw York.
Yesterday (Tuesday) members of
his family declared he was not e-X'
pected to survive.
66
VARIETY
VAUDEVILLE
Wednesdaj, May 8, 193S
UNIT REVIEWS
Mark Hellinger's Revue
(STATE, N. Y.)
Mark Helllnger, columnist of the
Dally Mirror, has what may be very
close to the best of the JournaUstic
headllner revues. Which Is not pre-
cisely unrestrained horn-tooting.
Most of the newspapermen when
lilttlng the footlights have been'
about as good as the average
vaudevillian would be in front of a
typewriter.
But things should be judged .ac-
cording to their own standards. And
since the fashion of putting by-
liners in greasepaint seems to have
become a part of tho metropolitan
conception of entertainment for the
masses, the only logical way to
Judge a columnist-turned-actor is
as just that.
Hellinger gets firmer in voice,
more certalrt in delivery as the show
unfolds. He put the show together
with the aid of Arthur Knorr of 'the
Capitol. He booked It direct with
Loew's. And he doesn't ask any-
body to do anything for. nojthing.
So that makes htm a gentleman and
a scholar, and maybe a showman,
too.
Just to complete the a 11 -Hellinger
set-up there's Mrs. Mark, alias the
beuuteous Gladys Glad. And she's
doing an okay straight. Speak loud,
the stage director told her, and .for-
tunately she takes instructions
literally. . It is possible to hear her.
And that's always a boon to the In'r
habitants of Row Q in houses like
the Sta!te. She should please con-
tinue to do just what, she la doing
and maybe she should speak to her
husband about doing the same. At
that, Hellinger bellows compared to
a . whisperer like Tawltz. Remem-
ber him?
Harry Jana is the in-between man.
In-between the Hellihgers and a guy
wiio sits in the first' row and creates
quite 6. lot of legitimate mirth by
passing derogatory remarks about
the quality of the performance
which are Just close enough to the
facts to. possess considerable humor.
Hellinger's choice of gags, if he
made the choice, ranges from quite
funny to quite punny. But on the
whole It's not bad comedy. For the
city dejk.
Presumably Artie Auerbach is th$
guy in the flrst row. Or maybe Its
Frank Colletti. Credits aren't al-
WALTER Dare
WAHX
...The Smash -Comedy HU of
"LIFE BEGINS- AT 8:40"
CHICAGO, SOW
Per. list. Irving Shtrm'tri, Ed Divldoir OIIlc«
TRACY and VINETTE^
Now Filming in
CORSICA, SPAIN
DOROTHEA ANTEL
220 West 72Dd St., Ne\T York City
nirtliflay. Everyday, ■Convalencent
Orcetlng Cnrda
In Boxed Assortments, IG exclunlve
and original cards to tbe box, 11.00.
Special discount on. large quantities.
Write for Particulars
ways easy to get in these units.
Anyhow he's a shrewd manipulator
of rebuttal. With an economy of
effort he achieves a lot of results.
Couple of blackouts run pretty far
into the doubtful zone. Maybe the
house managers are the best Judges,
but It would certainly seem as If
censoring would be In order for the
family nabes. 'Married Life' has a
good central idea which made dirt
seem superfluous, since the giggles
flowed without It.
Standout talent of the j-evue Is the
standard 12 Aristocrats. Six soup-
and-flshed young men toss around
six girls In white satin. Apart from
bad lighting on the first night show
Friday (3) the verdict on thia nifty
dozen Is unmitigated enthusiasm.
There was too much of Pete,
Peaches and Duke, three white-
garbed hoofers from Connie's Inn.
Excellent stuff but on too long for
the pace of the unit. Same goes for
Jack O'Neill, falsetto yodeler, who
has an unusual set of pipes and was
liked, but tended to slow things up.
Land.
Cavalcade of Music
(METROPOLITAN, B'KLYN)
Abbut the only claim that this
Ivvlrig Mills concoction can make to
being different Is the fact that Its
orchestra mixes the sexes. Unit la
composed pt nine girl and 12 male
Instrumentalists. For the most part
It's ordinary specialty talent. Run
takes a full hour, but if doesn't
show any real signs of life until
the last 20 minutes, and even then
the material and Its Interlocking
Isn't strong enough to bring the
presentation to .a good finish.
Two best bets in the cast are
George Houston; barytone with a tell-
ing- delivery, and the Selbys, standby
dancing team that has come
through with the winning flourish
for many a unit. But the handling
of these two turns In this pot-pourri
prevents them from showing up at
their best. Houston is deserving of
more than a single song, whilei the
running could be somewhat spruced
lip If the Selbys were Inserted for
a routine about midway instead of
confining them as a team to the
fadeout number.
Unit takes about five mlntues at;
the start to Justify Its title. In bad-
ly overwritten bombac:, Houston,
stationed at a mike, swiftly reviews
the development of American miialc
up to the advent, of the age ot syn-'
copatlon, while bphlnd a acrlm-
there appear figures to suggest the:
perlo(?a.. . he " mentlona. Included,
.aniohg the' .devlc^a la a war clip.'
With the hoop-la out. of the -way,,
the scrim and traveler part to dls-.
close' a neatly backgrounded' en-
semble, of musicians and warblers-
with Arleno Selby, In a backless
gown, doln? an Ina Ray Hutton.
It's • a nicely contrived flash
opening,
. Aside from- Houston and the
Selbys, the warbling and the hoof-
ing departments give little occasion
for excitement. The Three Dollies,
girl trio, and the Vikings, male
foursome, mix a passable assort-
ment of harmony; Henrietta Bor-
chard tries out a Krelsler composi-
tion on her violin, Don Davis uses
his fiddle to cut comedy capers, Cllft
Crane gives his legs an eccentric
workout, Gertrude Briefer tops oft
her samples of control acrobatics
with a snappy series of butterfly
cartwheels, Zez Confrey piles his
nimble digits over the Ivories In In-
terpretation of his own 'Kitten on
the Keys," the Donatella Bros, split
attention by way of the accordion
and -slow-motion hooflng,; and
Stewart' and -Lea make a ballroom
ICflARD
CLAIRE
A
N
P
rRKSK.VX THEIR OniftlN^Vl DANCE
' ' B 0 L E R 0 O F I T H E. C A P E S ' '
MILLS' "CAVALQADE OF MUSIC"
NOW PLAYING LOEW'S METROPOLITAN, BROOKLYN
OPENING LOEW'S STATE, NEW YORK, WEEK MAY 10
AVAILABLE lOK ALE ENGAGEMENTS
JOHN RIO and GEORGE WEST
I'rcscntlng "Fitn xoith Music''
NOW, DRAKE HOTEL, CHICAGO, INDEFI
Thauks to Eddie ElUort — H!t:.iic Corp. of Amcyica
ARLENE and NORMAN SELBY
"DANCING IN A BT.AZK OF IH.irES"
With MILLS' "CAVALCADE OF MUSIC"
NOW rlAYING I.OEW'.9 METUOrOLITAN, BUOOKIAN
OPENING FBIDAV, MAY 10, I.OEW.S STATE, NEW YOUK
holiday of a pair of black and red
capes. Another atarter is George
Brunles. His !• an Impersonation
of Ted Lewis. It's close enough.
With Howard Emerson as baton-
ist, the band has several interludes
of its own. It makes its best Im-
pression with a hot brassy arrange-
ment interpolated in the earlier
portion of the act. Oiec,
Melody Lane Revue
(ORPHEUM, LINCOLN)
Lincoln, May 4.
This is a badly rehearsed dancing
school recital, and what little talent
It possesses la obscured or pre-
sented to a disadvantage. Local
management sought to bolster It
with King Brawn, escape, artist,, but
even his stunts couldn't pull the
58 -minute drag up Into adequate
entertainment to suit after the run
of pretty fair shows on this rostrum
lately.-
Show is backed by Richard Shanr
non's band, and helps the Three So^
clety Steppers, two lads .and a gal,
on for the -opening In a miniature
stair dance, which sells all right.
Dorothy Ro'uc.elle, blues singer, next,
and fairish. Ginger and Margie,
chain dance, .is mostly old.
McCurdy and Gill, blackface, try
to sing and dance and talk, but
they'll have , to .find something else.
Cookie ' and King, strut number,
okay from the femnie side, but the
lad adds nothing. At .thla' Juncture
Jackie Herman, local juv (11-year-
old) -VTOS run in. Crippled himself
at the start, with a song, but his
dance Is right.
Ginger Sutton, aero dancer, fol-
lows a band number with Shannon
featured on the xylophone. She
picks up the lag and awakens a
hand. Stanley Meehan, tap and
soft shoe, furthers the dancing
stupor into which the show gradu-
ally works itself. Andre and Doro-
thea, adagio, have some good
stunts. Drane 'Walters, emsee, talks
In 'one,' with Roucelle foiling,
though not very well, while the
stage is set for Brawn. Chatter not
bad, but a little blue.
Brawn does hla wiggle tricks
through keyhole, cell bars, a tennis
racket and a torture chamber. Got
excellent reception, although the
audience -was Inclined to sit open-
mouthed at his finishes.. Has a fast
turn and used but seven minutes
here.. ,
This unit alone, although said to
havei been oh the road for' two^
months, is sttU In bad shape. The
band can't eVeti play the sho-w and
all thfr adts -come in like a first
nighti Barneu.
Barn Dance in
Lbew N. Y. Houses
WHN'S. barn dance, running for
past three' weeks over this New
York station, Js being shaped for a
tour of Loew time, ital O'Halleran
In charge of the unit which includes
■Tom Kennedy.- Prairie Ramblers
and Tex. Montana, yippee warbler.
Rural frolic alra twice weekly, on
Thursdays and Saturdays over the
station. O'Halleran used to be with
■WLS' farm spree In Chicago.
Myrl *n* Marge Tour
Chicago, . May 7.
Having completed another season
on CBg for Wrigley, Myrt 'n'
Marge are headed for a tour in
vaude. Have a route set through
the William Morris office with
dates In Charleston, Wheeling,
Pittsburgh, Rochester, Buffalo and
Cleveland. Openen in Pitt
Traveling are Myrtle Vail, Donna
Damerel. Kretzlnger, Ray Hedge,
Vincent Harworth, and the CBS
harmony -team of Gene and Charlie
Kretzlnger.
qpfaeii*s 'Billies
Cohen's, Can^oti HlUybillles, four-
peop^^^■ radio' tui:n, makes, its initial
va.ude , appearance Friday (10) at
the. Micliklgan, .Detroit,
NBCselt the 'deal with Paramount.
VfOtff^S I'BiSCO JILL DT
LoB Angeles, May 7.
Enforced layoff of the Rube Wolf
house band, at the Paramount for
the current week, due to booking of
the Lionel Hampton band and col-
ored revue for the stage, gave Fan-
chon & Marco an opportunity of
.sending the Rube Into the Orpheum
In San Francisco for the week.
Wolf la batoning a 'Frisco band
and emceelng several vaude acts
sent up from here to bolster.
SAXF. NOW H. C.
Pittsburgh, May 7.
Phil Saxe, formerly with Irving
Aaronson, but more recently a band
leader on his own around here,
booked Into Pcnn this week by
Manager Mike Cullon to ra.c. vaude
bill headed by Myrt 'n' Marge.
Saxo last played locally at- Joe
Hiller's defunct MusIo Box, doubli-ng
as m.c. and ork pilot
Double-Duty
Qeorgle Price will break in a
new vaudeville routine in De-
troit opening Friday (10).
He rehearses in a small
room adjacent to his broker-
age ofiflce In Radio City.
WLS Ponders Garrick
For New Bam Dance
Chicago, May 7.
After four years at the Eighth St.
theatre , the WLS weekly Barn
Dance tiiay move to the loop B. &
K. Garrick for its Saturday night
festival, .WLS now negotiating with
Balaban & Katz on this deal.
Particularly WLS is anxious to
get Into the Garrick because of the
cooling system, since the Eighth
St. house lacks such eci'uipment.
Ghoster AVins
Waterloo, la.. May 7.
The Rosenthal: Amusement' Enter-
prises, Inc., • took the short end of
a municipal court verdict when a
Jury returned a verdict allowing
John Leonard the full amount asked
in connection with his putting on a
ghost show in various cities for the
defendant company.
Leonard had set forth that he was
hired by Lew Rosenthal at a
straight salary of $200 -syeekly, plus
expenses, for putting on the show.
Rosenthal alleged that he agreed
to pay Leonard and a companion,
George Lovett, $200 each weekly If
the receipts from the shows were
sufllciont to meet the nut involved.
RubinofF Struts
Rochester, May -7.
Dave Rubinbff, on way to Chi-
cago, stopped oft here ' to see Mary
McCormlc, headlining the RKO
Palace stage show. Newspapers In-
quired about Impending romance.
At the evening performance,
Rubinoff, who had brought along
his violin, came up- from the audi-
ence and played several ' numbers
during, the Radio Amateurs act.
Schenck^s Coast Gander
Marvin Schenpk lea'v'es for Hol-
lywood May 10 on an o.b. of .the
Metro studio.
He'll .be gone aboiit two weeks.
Cancel on Injury
London, April 30.
Pops and liOule, American col-
ored team, E:.lled for home'although
they had several weeks booked to
play here, due to Louie's leg trouble.
Kid injured several ligaments, and
for some weeks worked at the
Palladium with his legs In plaster.
New Acts
MYRT 'fi' MARGE
Talk, Song>
22 Mins,; One, Two and Full
Penn, Pitta.
Well-known radio script team
will- have to get by strictly on their
air rep, for they have little to offer
vaude. Its a drab, lengthy turn
that re-veala an effort to dovetail
their stuff with theatre require-
ments, but the effort doesn't come
off. 'Opens with four men coming
on singly to Identify themselves —
they're all In the Wrigley ether
family — in song, and quartet in turn
Introduce Myrt 'n' Marge, who are
first revealed" In some poor, shim-
mering black costumes.
From then on, it's a series of bits
frdm - some of their scripts In the
'Time Marches On'_ manner, with
Myrt getting an opportunity to do
an Eva Tdnguay impersonation in
tights; During a wait, two of tlje
males do a duet in the way-back-
there martner and the finish haa
Marge 'doing: some high-kicking
that she should eliminate because
it's clumsily handled.
Myrt Is on at the flnlsli again for
one .of those, thank-you speeches in
rhyme and' to music and they're all
on ■ for- a bow at the finish. Act
carries Its own musical director.
What it doesn't carry, however, ia
a punch. Coftcn.
WONDER BEARS (3)
Animal Act
6 Mins.; Full
Orpheum, New. York
J Very likely that this act ia only
vacationing from the sawdust rings,
although it la a distinctive and en-
tertaining turn. Earns applause
easily and by the grace of one ex-
traordinary bit figures to do as well
for closing as opening for the pres-
ent vaude strata.
One of - the two bears walks up
and down a double set of six steps
on his itorepaws. Thia is the finale
number. The triiiner Is clad in all-
white save for his black boots,
while two assistants wear sweater
Jerseys over white breeches. All
lights up throughout; the act is
very clrcusy.
Other stunts by the bears, who
are led by a chain held by the
trainer,- Include stilt- walking, roller
skating, - bicycle- riding and scooter
chasing. Shav.
PAULINE COOKE
FreHents
(This Week, May 3)
lytOLLY PICON
Academy ot BIubIc, Mew York
TWELVE ARISTOCRATS
Jmvw'b State, Kew York
MATTISON RHYTHMS
Falace, New York
EVA LORRAINE and CO.
Tllyou, Coney- I^ona
"COOKE & OZ"
Marcus Loew
BOOKIHGAOENCY
General Executive Offices
LOEW BUIUNNC
AN N E X
160 WEST 46^" ST*
BRyaht 9-7800 NEW YORK CITY
J. H. LUBIN
OBNEaAL UaNAQEB
SIDNEY H. PIERMONT
BOOKING MANAOKB
O
T H A T R E S
12 7 0 SIXTH AVENUE
RADIO CITY NEW YORK
Wednesday, May 8, 1935
VARIETY
67
riety Oills
NEXT WEEK (May 10)
THIS WEEK (May 3)
Numerals in connection with bills Delow i 'Icate opening day of
show, whether full or split week
RKO
jIEW YORK CITI
' rolace <10)
Harlcin ^Express
fierffo Flaqh
VattlHon's Rhythms
Harry Savoy
Oracle Barrio
p & St Brltton
Academy
1st halt (10-13)
Powell & Nedrl.
Boo & Hay Goman
Landt 3 & White
Harry Savoy
Paul Tlcen
Lola & Gaby
2d halt (14-16)
I Kanes
Blla LoBan
I^mb & Bellet
UarloB Davalos Co
(One to fill)
2d half (7-0)
lackstone
CollHcam
1st half (ll-lO
Hddle Peabody
(Others to All)
Albee (10)
Mattlson'8 Rhythms
Tamara
Baclt >t Bubbles
I Do Cardos
(One to nil)
(3)
Harlem Exprons
Jimmy T^uncetord
Tllyon
l3t half (11-13)
Blackstono
Steve Evana
Rlmacs Ore
Bert Walton
3 Cossacks
(3)
Danny Dare Co
Howard Bros-
Bob Blpa
Mltzl Green
DRNVIIR
Keith's
let halt (11-14)
Ben Bernle Bd
DETROIT
Fox (10)
Benny Davie Co
(3)
Everett Marshall
Irene Vermillion Co
Cabin Kids
J & J McKenna
KANSAS CITY
Molnstreet (3j
Ben Bernle Dd
MINNEAP01J8
Orpheam (10)
Frank Slelino Co
Grace Doro
Sylvia Manon Co
Johnny Perkins
John & Jlnry Ma9on
(3)
Enrl Hlnps Ore
rKOVIDEKCE
Kelth'a (10)
4 Delcos
Johnny Marvin
Morris C'mpb'l & R
Mltzl Green
DonatoUn^ Bros & C
(:i)
Eno Tr
Warner
ELIZABETH
Rltz
2d half (S-10)
Fortunello & C
Gcoree Glvot
PHILADELPHIA
' Earle (10)
Guy Lombardo
(3)
Benny Meroff Co
PITTSBURGH
Stanley (10)
Benny Meroff
Iiupe Velez
(Others to fill)
IS)
Follcs Bcrgeres
H'ASHINCTOM
Earle (10)
6 Lucky Boys
Barr & Estes
Ross Pierre & S
F 'Pansy'. Sanborn
(3)
GuB ArnUelm Ore
Gene Sheldon
J & B Torrence
READING
Astor (3)
Virginia Bncon Co
Jean Boydell
3 Fonzells
J & M Mason
Ben Carter
Plantation Chorus
PHILADELPHIA
Oxford
1st half (9-11)
Smart Set Rev
Foley & Letiire
Winifred & Bruce
Johnny Hyman
WORCESTER
Plymonth
1st half (O-lt)
Dancing Debutante
Bob Roblgon & Li
Roger Williams
Rusa Marks & A
3 Whippets
Wences
Thelma Wynn
. 2d halt (13-lB)
Winifred & Bruce
.Tolinny Hyman
(Others to fill)
NEW YOEK CITY
Wilbur Cushman
OFFICIAL DENTIST TO THE N. V. A.
DR. JULIAN SIEGEL
PARAMOCNT BCILDING
Thii Week: .Tnles Delmnr: — Louis Shtirr
CHICAGO
Falnce (10)
Paul Ash Co
Hells Kirk & H
Joe Morrison
(3)
Itangean Tr
Orace Doro
West & Pane
Donald Novls
Willie West & McG
CINCINNATI
Sbnbert (10)
Qeorge CUen Ore
(3)
Helen Honan
Large & Morgner
'Oene Raymond
.,TK) Oliver
:Bebe Barrl Girls
*etch & DeaiivUle
> CLEVELAND
Pnlnce (10)
Owynne Co
Pettet & Dou(;las
Case Gleo Club
Uedley & Dupree
Hunter & Perclval
Columbians
I'olly Mornn
Helene Denlzon Co
ROCHESTER
Keith's (3)
aivmple Winners
Sylvia. & Clemence
John Fogarty
Billy House Co
Jean Dovercaux
TRENTON
Capltfll
2d halt (8-10)
SakI 4
Olfford A: Pearl
Bob Hall
Marco's Rev
TROT
Keith's
1st half (50-13)
Olympla Winners
Roy Smeck
Billy House Co
Lamb & BcUct
Gambols of 193S
Loew
KEW YORK CITY
Boulevard
1st half (10-13)
Wonders Bears
C & L Gerard
Bdrar Bergen Co
Mills & Mortin Co
Ted Adnir Rev
Orphenm
lot half (11-14)
Joseph Martin
Bobby May
Bobby Jarvls Co
Royo & Mae Rev
(One to nil)
2d half (15-lT)
1 Valors
Hazlett & T
Edgar Bergen Co
Stoopnaffle & Bndd
Qreee DuFaye Rev
Paradise (10)
JJd Lowry
Harry Rose
16 Bill Powers Gls
DeRo7.e
State (tO)
Villa Co
EtROOKLYN
'OntcR Atb
^ let half (lO-lil)
Do Re MI 4
Allen & IJrecn
Stoopnacle & Budd
Qraco ' DuFaye Rev
. 2d half (14-16)
Joseph Martin
Hoye & Mayc Rev
(Thr.ee to fill)
Metropolitan (10)
Tout)iful Rhythms
» Swifts
Oracle Barrle
White & Curtis
Leon Belnseo Oro
Ynlcncla (10)
Duko Norman Rev
Slegal Ik Marsh
Harry Burns Co
Calif Collegians
DALTniOBE
Century (10)
Dave Appolon Rev
BOSTON
Orpheam (10)
Foy's Fables
Buster Shaver
Geo & Olive
D & E Barstow
nirdlo Dean.
Strauss Dancers
Charley Foy Co
JERSEY CITY
I»ew'9 (10)
Arn Lester
A & M Havel
Harry Howard
Alice White
NEWARK
State (10)
Osakl & Taki
Irving Edwards
Long Bros.ft E
Frances Arms
Mayfair Rev
ROCHF>STER
Loen-'s (10)
Don Francesco
Dolly Kay
Myrt & Marge
Stuart & Lash
Hal Menken Rev
WASHINGTON
Fox (10)
E Carroll's Vanities
ASIARILI^
Fair
Ist half (11-13)
FootUght Frolics
Vanessa
Buster & Verne
Betty Lee
Morlow L & A
Simon Delmar
Forgy Sis •
George Royale
P Oo-Eds
Jimmy Read's Bd
CASPER
America
1st half (10-12)
Runnin' Wild
Gone Gory
Roberta
Johnny Dove Co
Lupe & Lewis
!=;ulllvan Sis
Davey Jamleson
Elsyo Tost
Jackson & DIaekw'l
Gene Gory's Bd
EL PASO
Plnza
2d half (14-16)
Paris Nights
5 Tanner Sis
PeeWeo D" Adrian
Hnl Silver
De Counts & Marie
Yvonne Muzette
Le Marquise
French Legion Bd
GRAND .rilNCTION
Avalon
2d half (13-16)
Runnin' Wild
Oene Gory
Roberta
Johnny Dove Co
Lupe & Lewie
Sullivan Sis
Davey Jamleson
Elsyo Tost
Jackson & Blackw'l
Gene Tcry's Bd
LWVISTON
Liberty
2d half (13-16)
f^'ilcago Follies
'^lio.'* Davis
ICiiiile & Leone
7ant,' Todd
T.eRoy.ft Pals
I'-rnnk 'Pni;' JonoA
Frnncea Stanrtford
Bobby Bedford
Ginger Stover
Wiley's Bd
LINCOLN
Orplieam
1st half (10-12)
Rio Nights
Del Garrto
Luis 'lU Ethelda
Gaecas
Adclia & Romero
G.iuchoa
Maria Linda
Roper's Marimbas
MARSir.\LLTOWN
Canltnl
2d hnlf (14-16)
Rio Nights
Del Gardo '
T.uls ^ Ethelda
Gascas
Adella & Romero
Gauchos
Maria Linda
Roper's Marimbas
3n.«5SOllLA
Wllmn
let halt (tO-12)
Chicago Follies
Ches Davis
Emile & Leone
Zang & Todd
Le Roy & Pals
Frank 'Peg' Jones
Paramount
BOSTON
Metropolitan (10)
Rooneya & T'b'gs Co
BUFFALO
BufTolo (10)
Blate Bros
Ballcia Puppets
CHICAGO
Chicago (10)
Will Osborne Bd
Ruth Barnes
Loynl'B Doge
Paul Gcirltz
Morton Downev
Harrison & Fisher
Lorraine & DIgby
Paul Gordon
'•■vans Ballet
Marhro (8)
•'Of Lewis
•' •■rnlne Els
Pop Cameron
3 Queens
Oriental (3)
Mark Fisher
'Pop Eye'
Frank Gaby
Novak & Faye
W & O Ahearn
Gray Fam
DETROIT
Michigan (10)
LIbonatI 3
Owen MeGlveney Co
Georglc Price
Alexander & Santos
Cohn'a Hlllyblllles
SUNNB.tPOLIS
State (10)
Eton Boys
ST. PAtiL
Paramount (10)
Jack Pov.cll
Fi-ancls Stanford
Bobby Bedford
Ginger Stover
Wiley's Bd
OKLAHOMA CITY
Liberty
1st half (10-13)
Melody Lane Rev'
Toclety Steppers
Dorothy Roselle
Ginger & Sutton
Dorothy i- Andre
Kddle Cochrane
Cook & King
Loretta LaRuo
RIch'rd Shannon Bd
PARSONS
Orplieum
Ist hnlf (10-12)
Rhapsody Rhythm
Gltason & Allyn
Cropely & Violet
Chas Rcllly Co
liornlcc Jarneau
Harry ■& B Clork
3 Rhythm Queens
Art Gleason's Bd
PENDLETON
Rlvoll
2d halt (13-16)
Evening on B'way
Rolsman's Co
Jack Randal 6
Tay Howard
Togo
Franklc Starr
Ina Scott
PHOENIX
RIalto
1st half (10-12)
Paris Nights
6 Tanner Sis
PeeWee D'Adrlan
Hnl Silver
DeCounte & Marie
Yvonne Muzette
Carl Thoraon
Le Marquise
French Legion Bd
PITTSBUIU}
Cozy
2d half (13-16)
Rhapsody Rhythm
Gleason & Allyn
Cropely & Violet
Chas Rellly Co
Bernlco Jarncnu
Harry & B Clark
3 Rhythm Queens
Art Glenson's Bd
^ICTOniA
Empire
1st halt (10-12)
Evening on B'way
Holsman's Co
Jack Randal t
Jay Howard
Togo
Frankle Starr
Ina Scott
WACO
Orpheum
2d halt (15-18)
Footllght Frolics
Vanessa
Buster & Verne
Betty Lee
Marlow L & A
Simon Delmar
Forgy Sis
George Royale
6 Co-Eds
JImmv Read's Bd
^VEBSTER CITY
Granada
iBt half (11-13)
Hl-Lltcs of Rhythm
4 Rounders
Emerson & B'idwin
Rita Del Gardl Co
Valjean Sis
La Petite Adeline
La Villa Girls
Bobby Dander's Dd
CIUOAGO
State I.oke (4)
3 Taketas
R & M Carter Co
Jones & Hare
F Llghtner & R
Roy Lee & D
>rerl Dell
Freda Sullivan
DEXBOIT
B'wny-Cnpltol (10)
Mario HolUs
6 Sakuras
Keller Sis & L
Shaw & Lee
Al Norman
KANSAS CITY MO
Tower (10)
Armlda
H Foster Welch
Elmer Cleve
Jay & Lucille
IX>N« BEACH
Strand (3)
George Lovett Co
rVcra Walton
WInton Bros
Bertha 3
Helen Janis Co
I>OS ANGELES
Orpheam (1)
Les Martlnettes
3 Hong Kong Boys
Allen & Kent
Jack Joyce
Clifford & Marlon
Frank Evers
MINNEAPOLIS
Palace (10)
Bob Stickney Co
Jerry Lawton
Healy & Bcrnllle Tr
LeVan & BoUea
The Cevenes
NASHVILLE
l*rlnces
iBt half (9-11)
Billy Farrell
Dub Taylor
Born & Lawrence
NEW YORK CITY
Roxy (10)
Jack Eddy Co
Grelonas
Teddy Bergman
Freddy Mack
(Others to nil)
LOS ANGELES
Paramount (2)
Lionel Hampton Or
Wllla Mae Lane
Eddie Anderson
Thelma Brown Co
rshythm RnF^al.-;
Dal Mnsette
Arden & Duncan
Geo Marechal
Millard & Anita
M Ferrl
GeovlgnettI
Pletro
nnrrel of Fun
Frankle Meadows
Lewis & Dody
Jack Sheldon
Annette Lacy
Andy's Aces
BUI'h Gar SO'B
Kathryn Parsons
Jos E Howard
Deanx dee Arts
Nina Allen
Justine Jal Tal
Drano
George Thome
Angellta Loya
Fox & Balllster
Ralph Nnvelle Ore
Cafe International
Inez Elvira
LIta Santos
Lagltanllla
T,ns Otedas
El Chlcorrlto
Don Casanova
Rudy Hernandez Or
Cafe St. Denis
Wally Allan
Cantlon Barm
Uaym'nd & Luclnd'a
Ollberto & Jose
13rlceno
l^on Jose Ore
Central Pk. Casino
Helen Curran
P'lvons
Eddie Duchin Ore
Chatham Walk
Mario Dl Polo Ore
Chateau Mndeme
Rita Renaud
Betty Bowker
Paul Bass Ore
Claremont Inn
Freddie Storr Oro
Club Gancho
Scnorlta Leona
Clob New Yorker
Iiols Elllman
Bill Aronson
Jack Meyer Ore
CInb Blchmaa
Henry Bergman
Wheeler, M & W
Coeoenat Grove
Lloyd Garrett
Honey Gordon
Ruth Williams
Hryant, Rains Sc Y
Alyse
Harry Halstead Ore
Coin de Paris
nenee Estabrook
Jerre. Farrar
Harry Eapro
Arthur GIbbs
Charlie Beal
Congress
Sid Austin Oro
Connies Inn
Luis Russell
Sonny Woods
Norman Astwood
Colllus & Harris
Tlmmle & Freddie
Dewey Brown
Pete Peaches & D
Teddy Hale
4 Charioteers
Jlg.saw Jackson
Rnhn & Norman
Alice Whlteman
Princess Orella
Alberta & Hunter
Connie's Ore
Cotton Club
C C Rev
Mears & Mears
Leitha Hill
Ophela & PImlento
John Henry
Swnn A Lea
Lena Horn
BUI Bailey
Jessie Scott
Dynamite Hooker
Cora La Redd
Coq Rooce
Joe La Forte Oro
Cobanacao
Lupe Norlego
Luis & Roslta
Antonio & Juanlta
Cubanens
Dawn Patrol Clob
Prank Farrell Ore
Barker Trio
Dorothy Terry
Delmonlco's
Jarrow
K & C Joy
Bobby Tracy
Marcella Sharkey
Jerry Baker
Mike Durso Ore
El Cblco
Dolores & Candldo
Pedro
Pancho & Roslta
Carmellta
La Monterlta
EmIle do Torro Ore
El Morocco
Nano Rodrego Bd
Ernie Holtz Ore
EI Toreador
D J Escarplnter Or
TrInI Varela
DInorali Arguden
Marlluz
Ramon Quiros
R & R De Caro
Essex House
Glon Gray Ore
nrenzo
Sandlno & Falrchlld
Dick Marisfteld Ore
Flying Trnpese
rrazel Williams
Freddy Bcrrens Ore
French Casino
LoUta Benauenta
Norene Carney
Muriel Seabury
Walter Davles
Gloria Gilbert
Maria Desty
Harold & Lola
Olympe Bradna
Les Manglnis
Lellmo 3
Drena
WItman
DelBO
Roberts
Juan
Gulttar
EmIle Boreo
Bernle Dolan Ore
Don Martone Ore
Carl Hoff Ore
H'lyw'd Restaurant
Sophie Tucker
Jack Waldron
Tnez Lavall
Gloria Cook
Theodore & Temple
VIra NIva
Jonny Wells
Terry Lawlor
Marlon Martin
Ann Graham
Catherine O'Neal
Archie Bleyer Ore
Hotel Astor
Jack Berger Ore
Hotel niltmore
James Koegan
The Vernons
Virginia Verrll
Shep Fields Ore
Hotel Buckingham
Consuelo Flowerton
Edouard Fontana
Hotel Commodore
Johnny' Johnson Or
Hotel Delmonico
Julie Gllesple
Alex Fogarty
Harry Tuker Ore
Hotel Edison
H & M Kane
Peggy Mann
Michael Tree Oro
Hotel Fifth Ave
MIshel Gorner's Ore
Hotel Gt. Northern
Eerdenando Orcb
Hotel i.«ilngton
M Schuster Oro
Hotel IJncolB
Dick' Messner Oro
Hotel HcAlpln
Jimmy Blake
Barker 3
Frank Dally Oro
Flessle Osbeck
Hotel Hontclalr
bna Leonovltch
Toya Sasabe
DeLlmas
Marti Michel Ore.
Hotel New Yorker
Clyde Lucas Oro
Linda Lee
Lyn Lucas
WUhlns & Meyers
Ronnie, Van & K
4 Diplomats
Frank Bceslnger
Hotel Park Lane
Max Bergere Ore
Hotel Pennsylvaotn
Hal Kemp Ore
Hotel Plaza
Emil Coleman Oro
A & R Demarco
Hotel Rltc-Carlton
Arman Vecsey Ore
Hotel Rfliixrt'ell
Bennle Goodman Or
Bernlce Parks
Hotel St. Morltz
Rosalean & Seville
Nate I.elpzlK
Leon Navara Oro
Hotel St. Bests
Johnny Green Ore
Marjory Logan
Jimmy Farrell
Hotel Weylln
John Hoysvadt
Gypsy Marko Ore
Rosaleen & Seville
Charlie Wright
Hernandez Bros
House of Lords
Beverly Roberts
Michael Zarln Ore
Jimmy Kellr's
3 Riviera Boys
Joan Miller
Louise Sterling
Mldgle Parka
Alma Halsey
Billy Mack
Jean McCauly
Princess Spattedelk
Carter & Schaub
Frederlco & B'rb'ra
Madeline Hughes
Pearl Forrester
Chas Albert Ore
La Bae
Eric Zardo
Arthur Warren Ore
Lescargot d'Or
Earl Moss Ore
Leon ft Eddie's
Billy Reed
Paul Duke
Ann Haines
Hal .Simpson
Leo Gardner
Bernlce Parks
Tic Toe Girls
Eddie Davis Ore
Malson Voyant
A Valentino Oro
Spivy
RItc. Belle
Monte Rosu
Frank Mnrlrio
Peter Gallo
Maria Donia
Men Parts
Gladys Baxter
Arnold & Hawkins
Gene Fosdick Ore
Herrera Ore
Norniondle
Dcslys & Clark
Dorothy Lamour
Ana Estnsen
Eddio Ellilns Oro
DcHaurte's Ens
Old Roumanllan
Thais
Sadie Banks
Jack HIrsch
Ruth Wynn
Ronnie de Camp
Ethel Bennett
Colette
Anita Fcodorowna
Abraoha Ore
Paradise
Paul Whlteman Ore
Durelle .Mcxander
Ramona
King's Men
John Hauser
Place Elegent
Victoria Faust
Tommy Mills
Que Lazaro's Ore
Place riiiuule
Northway & Danlll"
Dick Gasparro Orr
.Marlon Chase
RiilnEnw Room ^
Roslta & Fontana
Odette Myrtll
Jolly Coburn Ore
Savoy-Ploca
Dob Grant Ore
Dwight FIske
Basil Fomeen Ore
Stnrit Club
Earl Sandc
Gay Adams
Vercelle Sis
Carolyn Nolte
Hayward Powers Or
Tatt Grill
Geo Hall Ore
[joretta Leo
The Ranch
Harry Halts
Mary Ann Mercer
Jackie Holtz
Francis McCoy
Arietta Lacey
;\llke Landau's Ore
Tliomashefsky's
Doris ThomasUetsy
Roglna Kucherberg
Sammy Colton
Harry Llttman Ore
Florence Ulug
Mme. Charova
Irv Bercowltz
Gertie Suilman
Ches Dolierty Rev
Town Cahlno
Geo Owens
Adrian Valerie
Peggy Strickland
Allan Cole Ore
Tokny Rest
Eddie Ashman Oro
Sander
Hungarian Rev
Troovllle
Jim Miller Oro
Versailles
Harry RIchman
Claire Deertteld
Fox & Walters
Rodrlguu:: Bd
Jos Smith Ore
Village Bam
Dick Robertson
Jack Ryan
Olive White
Rich-Cole 3
MacCrca's Oro
Village Nut Club
Jack Fagan
Sheer Bros
Becbe Moffet
Alleen Cooke
Val Vestoft
Floria Vestoff .
Milton Mann Oro
Waldnrl-Astorla
Paul & Eva Reyes
Consuelo
Milton Douglas
Carmen Castillo.
Xavler Cugat Ore
Henry King Oro
Wlvel
Gregory & Leo
15 YEARS AGO
^FroTii Variett and Clipper)
First Instance o£ film hocking re-
corded. Bank loaned $10,000 on one
negative, which financed the next
picture. Paper pointed out that
this small transaction set a prece-
dent. Indie CO.
Loew Avas putting $200,000 a
week into Metro productions, using
12 compnnles Big for those days.
Record price of $116,000 on 'Twin
Beds," sold by Selwyn to Carter De
Haven, who made It tor 1st Nat.
RlngUng-B. B. did $700,000 In
New York In B% weeks. Better by
$160,000 than the previous ye?.r,
which also was a high.
Beverly Wllshlre
Orvllle Knapp Ore
BUtmore Bowl
Jimmy Grier Oro
Rhythm Rascals
Joy Hodges
Pinkie Tomlin
Dolores Andre & D
Clark Gratis & Q
Rose & Bay Lyto
Ruth Craven
Bob Shafer
Emily Von Losen
Cafe de Paree
Ray Hferbeck Oro
Kenny Wllmorth
T Dawson & Gltnn
Caetle & Rand
Gladys Gardner
Casino
(Agua Callente)
Mile Rene Villon
Benito Serrano Ore
Roberto Maytorena
Nina Sandoval
Lollta
Betty I.ane
Terrlbas & Rojas
RIcardo Martinez
Mahan & Rucker
Nona
Ceclle Hoffman
Clover Club
Maxine Lewis
H Robertson Oro
Cocoannt Grove
Radio Rogues
Charlotte
Henry Busse Oro
Cotton Club
Leroy Br'mtteld & C
Martha & C Ritchie
Dudley DIckerson
Connie Harris
Taylor & Rutledge
Flora Washington
Mona Ray
Don Swander
Les HIte Ore
EI Bey Club
Tommy Lyman
Joe Lewie Ore
Hollywood Stables
Mile Geo Gee
Jerry Clifford
Brown & Mendell
Blaine & Elaine
Paul B Btein
Nat Young Ore
Hotel Boosevell
Frank Allen
Helen Moore
Nelson Hall Oro
Italian Vlllate
C Ganon's Girls
Peggy Gilbert Oro
Albertlna Pickens
I Adelsteln's Ore
LOS ANGELES
Week of May 6
King's Club
Criterion, N. .T., recently taken
over by Par was doing around $12,-
600 weekly. 'Why Change Your
Wife?' was the feature.
liabor war on to bounce lATSR
out of Federation of Labor. Car-
penters and Joiners protesting their
jobs were being taken by the stage
hands. Stage union absorbed the
kickers.
Los Angeles had a communistic
picture group. Director, camera-
man, technical man, leading man
and woman and scenario writer.
Worked for a lump sum and split
salary equally.
Guy Rennle
Dlna De Tolly
Joey Lee Ore
Marcell Inn
Stan Clair Ore
Montrealors
dab New Yorker
June Marlowe
Rhythm-Airs
Claire Francis
Harry Powell-
Carlos Shaw Oro
Reba Smith
Omar's Dome
Royol Knights Ore
Polmeros
Edith Davis
Alberto- Sergio
Howard Jarrad
Chux Perex Ore
Falomar
Hudson-Metzer Gls
Dorlne & Douglas
Eddie Howard
De De Vance
Stan Noonan
3 Jokers 3
Carl Brant
Dick Jurgens Ore
Paris Infi
Singing Walters
Helen Burns
Thelma
Gillette Si 6
Pete ContrelU Ore
Pirrone's
Dot Roberts
Glenn Harris
Ruth Coffer
Ted Sharp
Freddie Beardon
Ann Trezna
Wallace & Fltzp't'h
Joe Marengo Oro
Sherry's
Maybeth Carr
Bert Douglas
Nascha
Ronald & Sandra
Doe Hall-K F W B
Hl-JInks (Sun Eve)
Bob Millar Ore
3 Little FI*s
3 Mah Jongs
Eleanor Brlaer
Gene Tabor
Irene Barry
BUlle Lane
Patsy Darr
Marie Revelle
Judy Lane
Leslie Sheckner
Slim Martin Oro
Topsy's
Dana Buxton
Doris Collins
Theda Cramer
Bobby Thompson
Geo Rcddman Oro
50 YEARS AGO
(From Clipper)
Rlstorl was a washout In Frisco,
but Fred Warde followed her in and
was a knockout in 'VIrglnlus.'
Theo, Paris star, was playing
Boston and a delegation of Mass.
Tech. attended one performance, all
wearing high silk hats with the
cla.^s numeral painted on the front.
Now Orleans museum was show-
ing a bearded lady only 13 years
old. Beard was about four Inches
long and had been growing for six
years.
Skating rinks were beginning to
close. I'artly the warmcir weather,
but the fad had passed the peak.
Sandwins, German aoro act, in for
Rlngllng-Barnum. First German
act to be admitted since the war.
So many complaints of theft from
vaudeville artists made to Vaudo
Managers' Protective Ass'n that the
latter decided to pay no more at-
tention to kicks. Told performers
to be more careful about locking
their trunks. Country-wide.
Pantages theatres in West taking
on pictures. Was losing business on
straight vaude.
Circuses were fighting It out in
Ohio. Happens every spring. Still
at it.
Box o ces bothered by flood of
counterfeit money. But nothing like
the current glut of the queer.
Phila orch had $1,000,000, but no
home. Academy of Music had been
sold and no other place available.
.TanauKchek was building,' business
in Cincinnati presenting women pa-
fions with ora/.y fjiillt. sr(ii;iri''K nut
Sabbath committee in N. T.
sought to stop Equity benefit. Not
successful.
Laurette Taylor, opening in Lon-
don, got the bird. Even charged that
her manager, C. B. Cochran, had
Incited the demonstration as a bit
of publicity.
from her old costumes^ Each patch
inscribed with play and act- In
which the dress had been worn.
Quilts a mild form of feminine In-
sanity at the mpment.
Clara Morrrls opened the summer
season at Daly's theatre in 'Denlse.'
Clipper was shocked that Daly
should present an oft-color play in
the theatre dedicated to light come-
dies.
Col. McCall was through at the
Casino and the house passed to the
sole control' of Rudolph Aronson,
who had been joint manager. He
did very well by the theatre.
At a meeting of the Actors' Fund,
W. J, Florence announced the Nat.
Steamship Co. had put at the dis-
posal of the fund a bed in a local
hospital for the use of English ac-
tors who might apply. Loose funds
amounted to $10,479 with a bond
reserve of $27,000.
Harry Miner closed what was re-
garded as a big contract for elec-
tric lights. To put 450 incandcs-
cents In the People's theatre, 200 In
the 8th Ave. and 360 for the Bow-
ery. Would about make one border
for the Music Hall.
Harrlgan and Hart were out of
the 14th St. theatre for good. Not a
profitable location, so they aban-
doned the Idea of a permanent pitch
there.
Lillian Russell camo back to the
American operetta stage In 'Polly'
at the Casino. Not so hot, though
she was appreciated.
An Authors' League was In proc-
ess of formation. To combat the
dime museums which were pirating
plays.
68
VARIETY
LEGITIMATE
Wednesdaj, May 8, . 1935
Although Straw-Hat Legit Meant
Little in Past Seasons, Scouts
Priming for Annual Rubbering
Actora are looking forward to the
approaching "season In the sticks aa
surcease from making the rounds
looking for jobs, but showmen are
not so enthusiastic because so few
ol the rural experiments have
turned out to be Broadway fodder
Last summer, of 135 try-outs In
the country show-shops, 17 were
nominated as Broadway possibilities
and a supplemental list added an-
other 12 for a total of 29 plays
Actually 15 were given metropolitan
showing. Nearly all were outright
flops, one being a moderate suc-
cess and only one looks like a click.
That Is 'Kind Lady,' which ar-
rived late In April and Is current at
the Booth. In-betweener la 'Fly
Away Home,' 48th Street.
'Lady' was tried out at Southamp-
ton, L. I., Script was much revised
from the original. It Is the only
play from the woods that was ac-
corded general praise from the
press. 'Fly Away' got a fair press
and might not have reached Broad-
way's boai'd but for the backing of
Warners.
Four plays tried out at Westport,
Conn., regarded as the leading sum-
mer show-case, got to Broadway but
none reached first base — 'Tight
Lritches.' 'On to ' Fortune,' 'Dream
Child' and 'Kill That Story.* Latter
show was dropped' by Its original
presenters and taken oyer for cut-
rating purposes, in that way man-
aging to stay much longer than ex-
pected.
Most recent o£ the summer ex-
periments to open here was 'Re-
prise,' tried out At Dobb's. Ferry It
lasted one day. at the Vanderbllt.
Another fagt fllv waa 'The Saint's
f> Husband,' which stopped during re-
hearsals at the Belasco. Other
casualties which had engagements
of limited dates on Broadway this
season: 'Cross Ruff' ('Stitch Is
Late'), 'A Lady Detained,' 'Dark
Victory,' 'Spring Song,'' 'The Eldest,'
•Lady of Letters' ('No Mind of Her
Own') and 'Loose Moments.'
To date the standout show gar-
nered from the several summer try-
out seasons Is ^No More Ladles,'
with "The Pursuit of Happiness' the
runner-up.
However, theatre and picture
BC'JUts are prepared for another sea-
son of cross country rubbering.
'HEAVEN,' 'SAIIOR' END
ROAD RUNS IN PITTS.
Pittsburgh, May 7.
Two touring attractions, 'Rain
F:':)ni Heaven' and 'Sailor, Beware,'
c?.)'?rt it a season here Saturday
ni-Thi (I). Theatre Guild attraction,
w".i'.(.-h opened on Broadway last of
Dnc- niber, folded after eight moder-
at;.-"y successful weeks on the road.
•Kth John Halliday, co-featured
V .Tane Cowl, pulling out Imme-
■*ely for Hollywood to resume his
";or work in Par'-s 'Peter Ibbet-
"ilor,' long-run Broadway hit,
1'. been on the road with most of
original cast for a little over two
mmths under Woe-Leventhal aegis",
doins spotty business. Had a cou-
ple oC winning weelcs in mid-we.st
and one here out of three. Audrey
Cliristip, leading lady who has
played role of Stonewall Jackson all
dyring run, turned down a part in
th? Theatre Guild rcvlie, 'Parade,'
to summer "with Laurence Schwab's
muny opei'a in St. Louis.
'Knock* Started
'KiiocU on Wood,' comedy-drama
by Allen Rivkin. as.sociate pro-
drc!-;- with Fox on Coast, was placed
ill rehearsal Monday (6) by the
.Siaibni-ts In New York. I. Robert
ni-iiiU-r-. UlvUin's N. Y. attorney, set
tli(> (leal with llie Shuberts.
.Jiihn Hayilfn is cllrpcting, with
Jiimo.'? Ronnie ployinK tlic lead.
Others In the cast are Sally Phipps,
B"ncp MacFarlane, Albert Van Tlpk-
Iccr, T.ee Patrick, P.evcrly Parker.
Alfred Cappelor. Calyin Thomas.
Tom Morrison, Jamet: Spottiswootl.
William David and Edward Red-
ding.
Opening is tentatively set for May
28. with theatre not set.
' eather Permitting,' comedy, iti
rrliear.Knl for Edward Sar.c.-
Brown. Viola Frayhe hn.s lo;iil
READYING 'JUMBO'
Durante, Novis. Set — Foster Putting
On the Dances
Donald Noyis will have a lead in
•^umbo,' with Jimmy Durante fea-
tured in the Billy Rose production.
Show is now set to start In rehears-
als about June 1, figuring on open-
ing a month or five weeks later at
the Hippodrome, N. Y.
Allen K. Foster la putting on the
gli-l end of the show, prepaiing two
complete troupes on his own to go
in as regular units. They have al-
ready started work on some of the
numbers.
Three Wind Up
Two shows are announced" to slide
out this week and another was
dropped from the list' suddenly last
week.
'Tliumba TJp' will fold at the St.
James Saturday (11) after playing
20 weeks. Revue had a starting
I)ace of around $24,000, but dropped
off and has been In doubt for some
time. Palled to earn back produc-'
Hon outlay.
B'WAY COMMENT
ON PULITZER
AWARD
For the second year In a row the
Pulitzer prize play award drew
controversial comment. In New York
show circles. Prize goes to 'The
Old Maid,' Zoe Atkins adaptation
of an Edith Wharton novel, "with
cast headed by Judith Anderson and
Helen Menken. Show is current at
the Empire.
Crosby Galge, when asked what
he thought of the award, pulled a
fancy line In Latin which, when
tracked . down, translated Into "Like
seeks like.* 'And the name of the
play the committee picked,' he
pointed out, la 'Old Maid.' Mr. Qalge
produced a play called 'Accent on
Youth' this season which some peo-
ple thought, maybe
George S. Kaufman merely said,
'I'm In a swell spot to keep my
mouth shut.'
Brock Pemberlon thought It all
very funny. 'The choices recently
have been so strange,' he said, 'I
haven't seen 'Old Maid* so I can't
really Judge, but from what I've
heard of It, and from what I've seen
of other plays, "vvell — the Pulitzer
prize doesn't seem to mean so very
much any moreJ Not that his pro-
duction, 'Personal Appeara;nce,' or
anything like that
.Max Gordon remarked, 'I haven't
seen any of the plays. I'm strictly
from Hollywood.'
There was nobody in the Theatre
Guild office, that outfit having wor-
ries enough with 'Parade,' Its new-
est show, In Boston. But someone
who knew someone who talked to
Maxwell Anderson, reported Ander-
son as saying, 'Nobody cares any
more.' It was this same Mr. An-
der.son's 'Mary of Scotland' which
started the argument last season.
Herman Shumlln, producer of
'Children's Hour,' said, 'I think It's
ciuite the worst selection the com-
mittee could possibly have made
from all the plays now current on
Broadway.' Lillian Ilellman, au-
tho;. of the play, 1§ In Hollywood.
Robert Sherwood, author of 'Pet-
rified Forest,' Is in London, together
Willi, that play's producer, Gilbert
Miller. Harold Clurman and Cherryl
Crawford, directors of the Group
Theatre, which produced 'A"wake
and Sing,' are In Russia. The au-
thor, Clifford Odets, is 'somewhere
in the country.'
Harry Moses, producer of 'Old
i\laid,' chii-ped, 'Clayton Hamilton
went on the air Immediately after
the awards were announced to pan
them. Ho said it was all wrong
because Zoe Akins adapted 'Old
Maid' from a novel by Edith Whar-
t(in, whereas the award la Intended
tor an original play. I wouldn't
c.ire to argue with him. I would
merely like to point out that Mr.
llomlKon wa.s on the award com-
mittee himself for 17 years, and
during those 17 years three prizes
went to adapted plays."
Moskowitz Sails
Dr. Henry MoKkowitz. cxi>outive
:.ci'retary of the League of N'cw
"ork Theatre.", will sail S:iturd.ay
•ill') for tlio noai" Kast.
Olijertivf of the trir) v."lll bo a
visit to" tlie Tloly Land. He viU
L">n'^ ril>diil Om" woeUs.
'THUMBS UP'
Opened Deo. 27. Atkinson
(Times) entered the only 'Nay'
among the firat-stringera who
attended the first night of the
revue.
Variety (Abel) gave it mod-
erate rating.
'Flowers of the- Forest' will con-
clude at the Martin Beck after five
weeks, stay being shorter than an-
ticipated. Bettered $14,500 first
week, and did well enough the sec-
end, then slipped markedly.
'FLOWERS OF THE FOREST'
Opened April 8. Katharine
Cornell's magic didn't exactly
hold true in this John Van
Druten anti-war drama. White
her ability and glamour were
praised, these couldn't hold the
pens of the topnotch drama
commentator* from stating the
'vehicle was weak, Anderson
(Journal), said 'play ■• ected
for all there Is In It and more.
Pity is that there isn't much
in it.'
Variety (Ibee) said: 'should
draw coin.'
'Reprise* opened at the "Vanderbllt
last week and was withdrawn after
first performance.
'REPRISE'
Opened May 1. With nothing
else to do, the first atringera
turned out to pan this one-
performance flop.
Brown (Post) said 'the our-
tain ought never to have gone
up.'
THIRD L. A. LEGIT IN
RUN-IN WITH EQUITY
Loa Angeles, May 7.
Actors Equity, for the third time
in a month, la enforcing Equity
rule against members playing in
shows with non-members. Charles
Miller, local ABA rep, previously
])ulled several members from Willis
Goodhue's 'Pop Goes the Weasel' at
the Mai'an" and now has ordered
several actora to scram 'Chickens
Come Home.'
Actors "pulled out of the first
Goodhue show, but In tangle with
Hollywood Theatre Guild, currently
running 'Kitty Dooley of Times
Square* at the Playhouse, four
Equity members refused to obey the
order and were suspended. Both
houses running non-union back-
stage. Mayan player.s have to mid-
PLAYS ABROAD
TOVARICH
' London, April 26.
Comedy by Robert Sl)erwood, from the
French of Jacques Deval, In threa acts;
produced by Gilbert Miller at tbe Lyric
thatre, April 24.
Cn.st: CedrJc Hardwlcko. Eugene Leon-
tovicli. Ina de la, Haye, Allan AyncBworth,
JDilc Messltcr, Leo Ton Pokorny, Dorothy
llnmmond, Laura Smlthson, Evelyn Hob-
nvta, Loueen MacBrath, John Buckmaster,
Sinnley Groome. Esther Kls». Stella Rho,
Francis L. Sullivan.
Gilbert Miller has clicked once
more with this one. Robert Sher-
wood has done an excellent piece of
work with his adaptation, and the
piece will assuredly duplicate the
success it enjoyed In the original
In Paris, where it ran for over a
year.
Plot la so ■ simple and elemental
as to be scarcely worth while, but
la so entertainingly developed that
It cannot fall to please anywhere.
New York Included.
Archduchess and her prince con-
.sort are exiles In Paris after the
Russian upheaval. Prince has
4,000,000,000 francs in the Bank of
France, entrusted to him by the
Czar before the debacle. With no
funds of their own, and reduced to
the necessity of pilfering vege-
tables, they refuse to touch a penny
of this vast sum. In final extremity
they accept positions In a household
as butler and maid.
Not the most novel Idea, but It la
in tho wsL-y It Is told and the seleo-
tion of the actors to portray the
(Conllnued on page TO)
Inside Stuff-Legit
Alex Yokel, legU p.a. turned producer, Is the cynotiure of all the other
legit publicists, none of whom will deny not having the hope and ambi-
tion one day of also turning tho same trick ae did Yokel with his 'Three
Men on a Hcrse.' Yokel Is estimated to be clearing $5,000 weekly for
his end from the several companies. Warners owns 51% of the show.
Yokel has 23%. Saul J. Baron, attorney, who brought Yokel and the
Warners together. Is In for 20% for his end. Irving Cooper, who brought
the script in, was cut from 10% to 6%. That totals 49%, with WB con-
trolling the venture. George Abbott receives an extra 1% of the gross
for his staging besides the regular Dramatists' Guild royalty contaft as
collaborator with Cecil. Holm, the original author.
George Leffler currently is suing Yokel for ?800 plus future claims (or
allegedly being deprived of booking the show. Leffler claims an ex-
clusive booking contract. Theodore J. Lesser, lawyer-agent for Yokel
previously, also thinks he has a 2^^% claim against the producer for
prevIouB legal services.
li^ddle Craven has returned to Broadway from the Coast after a six
months' contract with Paramount. He worked Just six days on the lot
in small assignments In several pictures. He was In the original 'Sailor
Bewafe' and was engaged for the film version which has been scrapped.
'Sailor* coat Par $135,000, Including the rights price of $70,000, balance
being charged oft in salaries to various writers assigned to tho script.
Craven la In the cast of the No. 3 'Three Men on a Horse' company
which opened at the Royal Alexandria, Toronto, Monday (G), and ia
headed for Los- Angeles.
It cost Frederick E. Malley, western theatre manager, $10,000 to take
a fling at Broadway. Hla maiden effort, 'Reprise,* which opened at the
Vanderbllt last Wednesday (1), was yanked after the first performance.
Play drew a solid panning.
House guarantee of $3,500 was paid In advance. Although advised
there would be little added outlay to continue during that period he de-
cided to pay off the cast (two weeks) and hot prolong the agony.
Entire Los Angeles area is being flooded with service charge passes
by two legit productions that are being operated In the territory with
non-equity casts. Ire of the Belasco and El Capltan theatres, which
have never resorted to service passes, has again been aroused. After
nearly a year and a half of complaining to NRA enforcement chiefs they
have been unable to halt the practice. Houses resorting to the reduced
admissions are the Mayan and the Hollywood Playhouse.
Leonard R. Hanower and Harold M. Goldblatt have dissolved their Law
partnership, former moving to 58 West 40th street, N. Y., and the latter
to 67 West 44th. Firm was first known aa Goldsmith, Goldblatt & Han-
ower, active In theatrical case.s. Judge Frederick E. Goldsmith has been
disassociated with the office for several years and la practicing with
Louis Felix,
Willis Maxwell Goodhue, who authored and la presenting 'Chlckena
Come Home* at the Mayan, Los Angeles, opened with a non-union crew
and non-Kqulty cast when stage hands* union la reported to have de-
manded five men backstage to handle the one set production. Play la
In on a straight rental baala for two' weeks, Goodhue paying the house
$400 -weekly for the bare walla, plus utilities. Play is topped at $2.20.
Ted Pike, appearing In Philadelphia night spots, was engaged to warble
a radio bit In 'The Hook-Up' during the show's five-day date there last
week, salary $75. Equity deputy explained It would be necessary for
Pike to Join up and It cost the alnger $34.
Arthur Tracey la elated for the part In New York, show opening to-
night (8) at the Cort.
Open Air Opera
Los Angeles, May T.
La Scala summer opera season
opens In Griffith Park July 10 with
Mario Colantonl conducting a
chorus of 100 and a Spanish ballet
of 36 In 'Carmen.* Other classics to
be presented Include 'Alda,' 'Rlgo-
ietto,' 'La Boheme,' 'Madame But-
terfly,* 'Faust' and 'Othello.'
Winter tour of La Scala closed In
Phoenix.
3D ^HORSE' CO. DIRECT
FROM TORONTO TO L. A.
Third company of 'Three Men on
a Horse,' original of which Is aim-
ing for summer holdover at the
Playhouse, N. Y., will Jump from
Toronto, where It opened Monday
(6) to Loa Angeles, going Into tho
BUtmore for a run. Horse betting
comedy has been booked Into the
Columbia, San Francisco, for the
following date. After three months
on the Coast 'Men' may then be
sent to Australia.
Original plan called for spotting
the play In Boston Indefinitely, but
the booking fell through. Alex
Yokel, 'presentlnjf 'Men,* offered to
take over the Wilbur on a year*a
rental, expecting to spot other
shows there In association with
Warnera, who provided the backing
for 'Men.* Wilbur, however, will
pass out as a theatre, owner razing
It and erecting stores on the alte.
New Drama School
New school of the drama woe an-
nounced early this week by Alex-
andra Carlisle, who mentions an Im-
pressive list of theatre names and
others as having responded to In-
vitations to act on. the advisory
board. Project Is to be called the
National Shakespearean Studio of
Dramatic Art. Works of the Bard
will be apeclallzed In, also diction
and stage schooling.
Proposed to have throe terms an-
nually, tuition to cost $125 the term
per student.
New Chamberlain
Brown Legit Hope
Spoiled by Equity
Chamberlain Brcivvi], legit casting
agent with managerial aspirations,
came a cropper when hla newest
plan for a co-operative theatre In
New York was turned down by
Equity's Council last week. Equity
regarded the Idea as not being com-
prehensive enough.
Agent proposed what he called a
'co-operative festival' with expected
profits to be devoted to the estab-
lishment of a repertory theatre. He
has several times staged stock and
other ventures during the past sea-
sons; but ventures failed to pan out.
Brown has been addressing wom-
en's organizations In suburban com-
munities, aiming to stimulate In-
terest In legit shows . and particu-
larly to secure subscriptlona to hl»
projects. He was reported having
secured some financial support In
that manner several times.
Stated by Brown that the rejeo-
tlon of his plan by Equity places
him In an embarrassing position,
since he has secured a number of
subscription pledges to his planned
co-oper.
Fanchon, Marco Ballets
In H'wood Bowl Concerts
Hollywood, May T.
Deal has been closed by Fanohon
& Marco whereby they will stage
four balleta In conjunction with the
summer concerts given by the Phll-
harmonlo Association In the Holly-
wood Bowl this year. Artists will
be brought on from New York, with
the ensembles recruited locally.
First of the ballets tentatively nci
for early .Tuly.
Wednesday* May 8, 1935
LEGITIMATE
VARIETY
69
BROADWAY LEERY OF H¥D
iegroes Syncopate 'Sailor Beware
\ In Their Own Hotcha Harlem Version
What inayl5e the rebirth ol Har-
iBj— via Broadway— took place
io'nday night (6) at the Lafayette
leatre with the Initial presentation
If the Harlem Players, a colored
Itook troupe being promoted by two
,j,jtes— Shepard Traube an^ Mack
llliard. First play is 'Sailor, Be-
tare,' last season's Broadway hit.
The top is 83c, starting from 25c;
e presentation Is good, and the
iast, given double-entendre, makes
e .Irving Place burlesque shows
ok tamo by comparison.
Unless the weather man turns the
ieat on sooner than expected, It's
Minost Inevitable that these dra-
,fcatlc revivals on 135th street's left
$ank win entice the ofays up, de-
mlte the fact that colored nlterles
vailed to do so this past winter and
.Sail. 'Sailor, Beware,' Is skedded for
ijtwo weeks, then follows 'Front
j'age,' 'Rain' and 'What Price Glory,'
In the order najped.
Opening night (Monday) already
•jivldenced a Broadway Interest,
■j|hough most of the house was pa-
, |iered.. Among those In attendance
ijfere Bruce MacFarlane, who played
i^e lead In 'Beware' on Broadway,
*<»nd Kenyon Nicholson, co-author of
vthe farce with Charles Roblneon.
■Joan Bennett and Morris Markey
.'also grabbed front pews.
Though paced slowly at the start,
the presentation soon gathered mo-
mentum. While the chuckles were
not as frequent as they were In the
White, Broadway showing, when the
laughs did come they were bellies,
jfo new lines were added for Har-
lem, but the Harlem Interpretation
aadc a lot of innocent lines sound
■plenty roughliouse.
Male leads are played by Juano
■Hernandez as 'Dynamite' Jones and
James Dunmore as Barney Waters.
Christola Williams plays the hard-
tb-get 'Stonewall' Jackson. Her-
Jiandez delivers his lines like a male
ilae West, but yet, like the others,
plays the role straight except for
•that dash of Mississippi. Had they
loked the roles, the story might be
different.
, Rest of the cast includes Carring-
■ ton Lewis, Paul N. Johnson, Milton
"Williams, Henry Davis, Canada Lee,
■Tom Moseley, Reginald Fenderaon,
lulu King, Dorothy Sinclair, Flor-
ence Lee, Juanita Hall, Hayes Pryor,
BVank Ross and Ken Renard.
' Traube, besides being co-promoter,
41d an excellent staging Job. Ira
Ashley supervised the technical pro-
fluction end.
Besides the play on the stage,
•there's a hotcha ork in the pit to
-Jltch the emotions between scenes
•nd acts. They go to town In the
expected swing style, led by Dallas
^Jurner.
Outside of drawing a lot of sMft-
•hirted whites, a good portion of the
colored attendance was also tuxed
'«nd eevning-gowned— that's a sight
« Itself. Scho.
Mary Pickford Touring
Coast in 'Coquette'
Hollywood, May 7.
Returning to the stage for her
fli'st full length play since 'Good Lit-
tle Devil' in 1013, Mary Pickford
Will star In a Henry Duffy produc-
tion of 'Coquette' in a five weeU.s'
tour of Coast cltie."3.
Contract was signed Saturday (4),
*nd Miss Pickford will open at the
Metropolitan theatre, Seattle, May
W. Successive dates arc at Van-
couver, B. C, for throe days, one
Wook In Portland and two weeks In
Ban Francisco, and probably sev-
eral weeks at the El Capltan here,
although that is not yet set.
Ru.sscU Flllmoro will direct. Cast
has not been completed, but rehcar-
eals are scheduled to start pronto.
'Coquette' was Miss Pickford's mo.st
successful picture. She also aired it
twice in her recent broadcasts.
Helen HaycS starred In 'Coquette'
in Los Angelea In 1929.
ALMOST A CO-OP
Equity Makes Exception for Actors
but It's No Go
Group of actors calling tjiemselves
the Now Cb-operatlve Players has
abandoned plans to produce. Under-
stood that friction arose between
the players, who proposed present-
ing the first play In an East Side
house with the expectation of mov-
ing to Broadway later.
Equity rules prohibit co-op or
commonwealth appearances, but an
exception was made in this case
after tho group applied to CounciU
It was explained that the 20 odd
players would be in the guise of
partners and Equity okayed the
plan for one .show because no com-
mercial manager would be concerned
in any way.
CARROLL pure
OVER ANOTHER
Ever with an eye to free pub-
licity. Earl Carroll 'pulled' his com-
pany of 'Sketch Book,' nee 'Vani-
ties,' out of rehearsal at the Winter
Garden Saturday (4), but resumed
activities Tuesday. Producer made
a number of observations about the
Scenic Artists union, which has
been trying to collect a $6,000 bill
for sets on the 1922 'Vanities'. He
said the scenery was being held up
and the show qouldn't go on.
'Book' Is slated to open In Phila-
delphia Monday (13), but will prob-
ably not debut there until the fol-
lowing week. Choristers go on half
salary this, the, fifth, •week, and sal-
aries will be forthcoming to the
principals starting next week.
Following up the advantage of the
Saturday evening exploit, Carroll
massed the lookers Monday morn-
ing and toted them to court, where
his application for a permanent in-
junction against the union was
heard. Girls were highly perfumed,
which attracted attention, also made
up for the cameramen, tab photog-
raphers having been duly notified.
Court attaches were somewhat
disconcerted until Judge Bernard
Sheintag tersely told them to pay
attention to the calendar. Chor-
isters soon trooped out to get their
pictures taken. Court indicated
that the Influx of femininity had
nothing to do with the matter at
hand. Restraining order was de-
nied but Friday was set for a hear-
ing, at which time it Is expected to
be shown whether Carroll Is re-
sponsible for $C,000, which the union
contends he owes its members.
Carroll contends he was merely an
employee of the 'Vanities' corpora-
tion. Claims the same for his pres-
ent status in the Vanwyn company,
which will present the new show.
Lee Shubert put some coin In the
Vanwyn till. However, Carroll
signed the contracts for the prin-
cipals and guaranteed Chorus
Equity for the ensemble the day
before he was supposed to have
abandoned the .show.
ANTI-FOREIGN ACTOR
BILL IS UP AGAIN
Washington, May 7.
Another drive to put up the bars
against foreign actors and mu-
sicians started in Congress Mon-
day (C). House Immigration Com-
mittee announced the Dlcltsteln bill
tightening present limitations would
be con.sldered Wednesday (8).
Prospects are that in view of
rather prolonged licarlngs last year
tho measure will be reported to the
House pronto and pushed over to
the Senate before tho current ses-
sion folds, leaving final action and
the real tin until next winter.
LEGIT
HIS 'EM WOmilED
Figure Possible Pooling of
Filmers Not to Outbid
Each Other May Keep
Coin Down — ^Time Ele-
ment Important
NO COMPETITION
Legit producers and playwrights,
along with tho Dramatists' Guild,
look askance at Hollywood's subsi-
dization of Broadway. On the prin-
ciple that the essence of the value
of motion picture rights Is competi-
tion, the concerted Hollywpod In-
vestment" In dramatic production
next season Is regarded as a pos-
sible means to stifle that very thing,
and thus become an attack' on the
dramatists' organization and the
economic welfare of authors.
Broadway theatre managers and
authors outside of the Hollywood
pale foresee the possibility of War-
ners, Metro, Paramount and other
Hollywoodltes agreeing not to bid
up film rights.
So long as the Hollywood angle In
legit was limited, such things could
occur as Sam Goldwyn's need for an
Eddie Cantor story, sending the
price of 'Three Men on a Horse' up
to the ?10O,000 mark. Admitted that
an Independent class producer like
Goldwyn may still do that whenever
he becomes hungry for a vehicle for
his stars, Anna Sten, Miriam Hop-
kins or Eddie Cantor, but that is
now regarded as the exception
rather than tho rule.
Behind the Scowls
If Hollywood companies are to do
six legits each In a season, what
that means to writers Is obvious,
according to the boys behind the
scowls.
Angle that two out of the three
remaining consistently produrlng
Individual managers have also gone
under the Hollywood Influence Is
further regarded with gravity. That
refers to Sam H. Harris and Max
Gordon, now mentioned as allies xu
Metro. They, along with Gilbert
Miller, have been the sole active in-
dividual producers who spons'-red
one or more plays per season. Pro-
ducers like Al Woods, Herman
Shumlin, Jed. Harris, Brock Pember-
ton, Crosby Galge, et al., are Infre-
quent and Irregular.
Producing organizations like the
Theatre Guild, Shuberts. Actors'
Union, Civic Repertory, Group The-
atre, etc., are distinct from the indi-
vidual producers. Earl Carroll, Vin-
ton Freedley and that type aren't
to be figured, on the principle they
are essentially musical producers.
In Freedley's instance, his next sea-
son's Eddie Cantor musical will
have Sam Goldwyn financing, while
the last Carroll show was bank-
rolled by Paramount.
Scribblers' View
Playwrights' angle Is that the
wholesale subsidization by Holly-
(Contlnucd on page 72)
Actors Forum Puts Up Full Slate
For Equity Election May 27; See
Battle on Sundays, Rehearsal Pay
Just Boys
Buffalo, May 7.
Local newspaper critic hall-
room boys are at It again.
When Mr. Knox, of the News,
addressed the Riverside Cul-
ture Cliib on dramatic criticism,
he Is reported to have told
them that Mr. Smith of the
Times carried a cane. This Mr.
Smith took occasion to deny
vigorously in his column and
retaliated by accusing Mr.
Knox of having moving pic-
ture celebrities give him auto-
graphed photographs.
To date the battle Is a draw.
JOB INSURANCE
IN SHOW BIZ
Just how show business will fig-
ure in the unemployment Insurance
set-up In the state of New York Is
being discussed by managers and
actors. One of the possibilities Is
the raising of minimum salaries to
$50 from the $40 low' ($25 for Jun-
iors) set by the code.
New statute, which met with the
enthusiastic endorsement of Gov
ernor Lehman when ho signed It,
takes in all classes of workers and
there has been no clause discerned
barring actors from participating
Job Insurance is one of the Issues
propounded by the younger group
in Equity, but sidetracked by the
conservative members.
Persons losing employment will
be eligible to weekly compensation
payments at the rate of $15 maxi-
mum and $5 minimum. Money for
such payments is to come from a
tax on payrolls. All establishments
having four or more persons em-
ployed 'must pay 1% In 1935, 2% the
following year and 3% thereafter.
Measure stipulates that all man-
ual workers are to come under com-
pensation payments and all white
collar workers whose salary Is
loss than , $50 weekly. In the legit
theatre field It Is conceded that
stage hands are of the first class,
but that actors and musicians are
of the white collar division.
Managers have not expressed
opinions on the new legislation but
an out is seen by not employing
actors for less than $50 weekly.
Whether the total payroll for shows
and theatres would be levied, or
only that portion paid to stage
hands, actors and musicians receiv-
ing less than $50, has not yet been
determined.
Flowers" B. 0. Disappoints Kit Cornell,
Evening Her Lowest in 10 Years
Closing of Katharine CorncU's
'Flowers of the Forest' .at the Mar-
tin Beck theatre, N. Y., next week,
after a five-week engagement, is
disappointing to the star who ex-
pected to play into June. .She ex-
pected to attend the commencement
of the University of Wisconsin where
she is slated for an honorary degree
June 22. Instead Miss Cornell has
ljool<od passage for May 18 and will
forego the academic function. J'lan
to present 'Candida' on oft-matinrc
afternoons, also shelved.
'Flowers' started well de.splte a
weak press and the first week
gros.HOd around $1 1,500, two parties
liolplr.g. Second week at $12,500
was also satisfactory, although tho
draw iWa- not approach capacity.
Last wcok, howcvf-r, Moiid.-iy's tak-
ings were less than $500, lowest
-Miss C;ornoll had drawn In one per-
formance In 10 yoars. When the
usual SI, 700 Wo(]n'-r;(],Ty m.atinoo was
halved, she then decided tlio play
h.ad already u.si.'d up Us drawn and
closing announconiont was made.
Miss CornfU's sfason on Broad-
way went through its schodulo of
ihrof; r'i"OKc-ntatl<jnH. Her d(;lnit In
'JulioL' was tlio first and most suc-
(•cssful, engagement being twice ex-'
tended and tho box ofOco cstabli.sh-
ing records for thnt Shakespearean
work over here. Revival of 'l!arrells
of Wiinpole .Street,' w;is not up to
oxpeetations. 'I'lioii c.'iinf; 'Flowers,'
;m anti-war dr.'i lu.-i. wbi'-^ evok'il
divided opitil'.n.
The Actors Forum, younger group
developed within Equity during tho
past year, has formally filed an op-
position ticket, placing In nomina-
tion a full slate to be voted on at
the annual meeting May 27. There
will be no battle over officers, lat-
ter now functioning having been
elected at the last annual session
for three years. Contest will be in
the naming of all 10 new members
of the council.
Move is the group's answer to the
administration for Its defeat at the
last quarterly meeting, when the
Forum failed to get any of Its can-
didates on the regular ticket. That
meeting provoked plenty of fire-
works and charges were hurled
against the group's leaders by
'regulars.' Forum's strength was not
apparent and the group was outr
smarted by the chair, ticket being
named quickly, so that arguments
which followed were of no avail.
Forum has not yet considered an
opposition candidate for. Equity's
presidency, but has been hopeful of
achieving Its purposes by strength-
ening Its representation on the
council. At this time the group has
six members on the body, elected
last season for a five-year period.
Failure to get any candidates on the
regular ticket was the group's first
real set-back.
No Writing In
While the group could have cam-
paigned- to get its names written In
at the election, scratch ballots were
regarded as possibly being thrown
out on technicalities, one of the
rules being that such ballots must
bo signed on both sides. Group fig-
ured It had the ■ right to have the
names of its candidates regularly
printed on the ballot.
Rules call for filing of Independent
tickets at least 20 days' prior to
election, application to be signed by
at least 15 senior members in good
standing. This was meticulously
followed after a meeting Tuesday
(30) when Heywood Broun addressed
the Forum. Indie ticket was reg-
istered at Equity the following day
(May 1).
Three principal Issues which will
likely make the annual meeting
lively are the contest over new
council members, ,Sunday perform-
ances (now permitted legally) and
rehearsed pay. First two Issues are
bound to denote differences of opin-
ion, but pay for rehearsals appears
to be growing In favor, despite man-
agerial opposition.
Sunday show Issue was made the
special order of business at this
weelt's Council meeting and, de-
pendent on the result, recommen-
dation will be made to members to
approve or oppose It, although it
will eventually have to go before
the entire membership by refer-
endum, as previously Indicated.
Rehearsal pay committee, which
conferred with the managers, is still
functioning and will make Its re-
port to the Council next week. No
indication whether tho committee
will okay the managerial contention
th.it Kustcnanoe money may tend to
decrease production. Rehcar.sal pay
Is one of tho propos.als set forth by
the Forum and Equity is in the
position of making such payments
mandatory. If it desires, in the ab-
sence of no specific working agree-
ment with tho managers.
Gordon Mulling
^[;^x Clordon, back from ll(jlly-
wood, is considering tho slimmer
holdover possibilitloH of "file firoat
Waltz,' Center, N. Y. Operetta may
lay off during June and rr-.sume,
playing July and August iiiul then
^'olng on tour.
'Waltz' has l^eeri getting .a goudly
sliare of vislloi:. fi-om out of town,
uHl'-'i W \v)iv the .'•liow )m;iv drop
TO
VARIETV
LEGI¥IMA¥E
Wednesday, May 8, 193S
Plays Out of Town
PARADE
Boston, May T.
Revue In two acLs presenLed by the The-
•tro Guild at the Colonial, Boston, May 6,
'.'{."i; sketches by Paul Peters. Georse Sklar,
Frank Gobrlelson, David Leaan, Turner
Bullock, Emanuel Elsenbers, Alan Baxter,
Harold Johnsrud; music, Jerome and
Moross: lyrics, Peters, Sklar, Kyle Crlch-
ton; dialo? staging, PblUp Lueb; dancea
and ensembles, itobert Alton; aets. Lee
SInionson; production committee, Slmon^
aon, Ftiinip Moeller.
Cast: Jimmy Savo. Charles D. Brown,
Vera Marsh, Earl Oxford, Halph Rlggs,
Evelyn Ual), Jean Travers, Leon Janney,
£dgar Allan, Esther Junger, Fox and Wal-
ters, George All, Eve Arden, David Law-
rence, Avis Andrews, Edna Strong.
The Theatre Guild eald Its flrst
musical would be different. It Is.
And if the bourgeosle, who buy
$3.30 seats, can take It on the chin,
this arty, ultra-red revue might
have a chance. As unfolded In Bos-
ton, it's definitely light on b.o. It's
too different.
First'' act cannot escape being
tagged by word-of-mouth, as top-
heavy with communistic ax-grlrid*
ing. And final scenes of second act
arc soaked in the same tint, but one
thing is certain — it will cause com-
ment. Whether that talk will force
the Boston City Hall to act remains
to be seen.
Everybody takes a ride on the
Guild merry-go-round. President'
Roosevelt, the New Deal, Father
Coughlin, Huey Long, General John- .
son, Hearst,, and the 'good old bour-
geosle.
No punches are pulled. Where
'Sing' was a subtitle this grinds In
with the heel.
Staging is commendable all
through, sets are outstanding and
choreography ditto. All but two
skits miss and these two need cut-
ting. One of these, 'Home of the
Brave' portrays America reverting
back to Indlanlsm under the regln;^
of an American . 'Hitler,' Other has
Savo, as a capitalist, running his
own can factory as a strikebreaker.'
When trimmed, .'Our Store,' sketch
satirizing employing college gala in
department stores, should also
shape up as hilarious.
I'unes that should click are 'Life
Could Be So Beautiful' (with a pink
»_ lyric) and 'Selling Sex.'
Eve Arden, In a single, does a
swell club woman satire singing
Send for the MlUtia.' Stopped the
show on opening night
Savo is in and out with some
cumbersome material, but when he
singles in spots that look like hla
own handiwork he clicks.
'Newsboy,' a skit, direct from the
Theatre of Action, a New York or-
ganization, has plenty of guts, as
have 'Bourgeoisie Processional,'
'Letter to the President' (sung by
Avis Andrews, colored); 'Tabloid
Reds,' riding Hearst reporting on
communists; and 'Dead Cow,' skit
in which American Pollyahna op-
timism takes an uppercut. In this,
a family is smilingly starving,
dressed in Hearst newspapers and
pitying the Russians.
'Bourgeoisie Processional.' danced
in masks, with unmlstaken capital-
istic figures, Included in a melee
that climaxes in a market crash.
Most colorful dance number Is
•Sugar Cane," featuring Esther
Junger and her group. Pox and Wal-
ters in specialties are also very oke.
Mlsj Trayers' voice is oke but short
on personality, vice versa for Miss
Marsh. Dall and Allan handled their
respective assignments well enough.
Young Janney 's work is commend-
able.
If tightened successfully Broad-
way might like this for a few weeks.
Achilles Had a Heel
Pasadena, April 24,
Drama In three acta and 10 aceneg by
MaKIn Flavin. Produced at the Pasadena
Community Playhouse; April 28, '35.
Jumbo ; Walter Hampden
Slats.. John Wray
Tranip. Harrison Ford
Pickpocket Jack Harllng
Jahe..- Max Hortman, Jr.
Momba Howard Chamberlln
LOU Joan Wheelef
Achilles may have had a heel but
Martin Flavin hasn't got a p'Ay. It's
hard to imagine a dramatist of Fla-
vin's calibre turning out such a
hodge-podge, harder still to imagine
what Walter Hampden saw In the
script to make him feel that he had
a play worthy of commercial pro-
duction to take on the road.
Based on the conflict of two men,
one a negro, the other white, ope a
hero the other a coward, the play
stumbles through 10 scenes written
In an amateurish manner and dated
In speech.
Walter Hampden, the negro, be-
comes a fetish with John Wray, one-
time captain of a negro regiment in
which Hampden served. Both are
reduced to animal keepers in a zoo,
Hampden handling the elephant and
Wray the monkles. Wray tries in
every way to destroy Hampden,
even to getting a voodoo doctor to
haunt the animal. His defeat In this
Instance la due to Hampden's faith
In God.
Later he gets a white trollop to
make love to Hampden, who falls
for her. When she takes all his
money she powders. Hampden be
comes a black Samson, shorn of his
locks. Unable to keep control of his
animal he is sent to tend the mon-
kles, Wray getting the Job as the
elephant keeper. Elephant kills him
and the harlot returns to Hampden.
He'll have none of her, the pla^y end-
ing with Hampden allowing a fe-
male, monkey to make advances to
him.
Just what Inspired Flavin or the
title is hard to fathom. Play has
no business on any stage. Filled
with profanity, it is tough on Pasa-
dena's class audience. Hampden,
evidently Instilling fear In the direc-
tor, rants and raves all over the
stage like a tent show heavy. Much
better Is Wray as the half-crazed
veteran. Joan Wheeler gives a sym-
pathetic portrayal of the tart. Hor-
rison Ford is okay as a tramp. Max
Hoffman, Jr., gives a so-so perform-
ance as a pickpocket, with Jack
Harling, as his pal, ditto. Howland
Chamberlin makes the part of the
voodoo doctor stand but, though he
does It with a Japanese accent.
'I?wo scenes, one outside the ele-
phant house, the other the interior
of the monkey house, are well ex-
ecuted. Direction of Byron Folger
is far below this director's usual
work. Play tias no commercial pos-
sibilities whatever. Call.
Chickens Come Home
Los Angeles, May 3.
Comedy In Ave episodes by Willis Max-
well Goodhue, presented- by Goodhue at the
Mayan theatre;, directed by Edward
Cooper; $2.1*0 top,
Oliver Crawford.... Mack Wlllams
Katherlne Crawford; ' bis wife,
.Carolyne McLean
Oliver Crawford II. his son.. Stephen John
Uarbara Crawford, his daughter,
Julia Waleh
Eleanor .Adama Peggy Stratford
James Ilodgers Tyler Loren Gage
Cora Green..., ..Viola Lowry
Clarlne. Turner Harley Wood
Butch McGovcrn Robert Moftett
Willis Maxwell . Goodhue, has
turned out what looks like a mar-
ketable- comedy In 'Chickens Come
Home," a story based on 1935 mor-
als and having primarily to do with
the keeping of the same girl by
both an aristocratic father and his
unspoiled son.
Diailog and situations are plenty
broad and a bit of tinkering win
have to. be done with the story be-
fore it is ready, for Broadway, but
its chances should be excellent if
given a suitable presentation and
adequate cast.
Local presentation is entirely by
non-Equity players, but the com-
bination of Goodhue, and Edward
Cooper, who directed, has resulted in
some worthwhile talent being re-
cruited' for the various characteriza-
tions.
Aristocratic and . mopey-powered
father starts the girl on the down-
ward path when he seta her up In
a flat in Boston. After a time his
ardor chills and he gives her the
air, using as an out his desire to
have his two grown-up children
respect him.
Second act has the man's son, a
student at Harvard, moved in with
the girl, who. It develops, is not a
bad sort. Then the boy upsets the
cart by proffering marriage — and
meaning it. Just as they are about
to l)e hitched th^ boy's twin sister,
with a penchant for getting herself
Into Jams from which she is extri-
cated by her dad's confidential
sleuth, butts in. Prom then on it
is one merry chase.
Proud mamma arrives, puts on a
swell act about her «lation at get-
ting such a fine daughter-in-law;
father puts his foot down, with no-
.body wised up to his former affair
excepting the daughter, and the
confidential man, whom she falls for.
Tag has everybody giving every-
body else tiie razz, dignified mother
revealing herself as truly human
hy doing a clutch with the wily
landlady who has been profiting
financially by the various house-
keeping ventures.
Story would have to be pruned
before being considered for pictures,
but for smart legit audiences should
have no trouble.
Best performance of the local try-
out islven by Julia Walsh, daughter
of Seena Owen and George Walsh,
once of pictures,. with Stephen John
highly acceptable as the boy and
Carol.vne McLean superb as the
mother. Others satisfactory.
Edtoa.
a popular governor, labeled Peter
Pepper, who. In th* midst of the
pre-election campaign, adopts the
slogan that he's a 'cotton nightshirt
governor' as contrasted with a pink
pajama opponent.
Governor has a streak of show
man in him, and anything smacking
of the unusual Is meat for him
Having a temporary run-in with his
campaign manager, who threatens
to spill some unsavory dope to the
opposlsh. Pepper frames to have the
aide kidnaped. Situation becomes
serious when the campaigner dis-
appears and the governor Is accused
of being an accessory to his mur-
der.
Sister of the missing man is the
governor's private sec, who secret-
ly loves him and who finally forces
a showdown with, her rival, rescues
lier brother in the nick of time to
save the governor his skin, and
wins him for her own.
Loft, new to the Coast, gives an
outstanding performance as the
peppery governor and completely
dominates every situation. He's on
stage most of the time and delivers
with cleancut mannerisms and per-
sonality that stamp him as a sea-
soned veteran.
Rest of cast Is satisfactory, ex-
cepting that for oi)ce there are a
couple of reporters — John Paxton
and Robert Warren — who act as
newshounds usually do when in ac-
tion, and not the type so frequently
portrayed on screen or stage.
Unique personality Injected Into
the comedy Is 'that of the lieutenant
governor, ably portrayed by George-
Spelvin, who la superbly planted In
the iSrst two acta as a nitwit, and
who, in the stress of the finale, Is
called upon solely because of hla
position. George Petrie Is oke as
the campaign manager, and Bea
Knee overacts a bit as the stenog-
rapher sister.
Direction by Johnstone White
considerably above par of the usual
little theatre productions here-
abouts and the - single set, that of
the governor's combined o ce and
bedroom, adequate for the tryout.
Edtoa.
KEEP YOUR SHIRT ON
Hollywood. April 24.
Comedy In three acts by William Ran-
kin. Produced by Earle Tree at the Spot-
llcht theotre. Directed by Johnstone
White.
Cast: Arthor ljutt. George Petrie. Bea
Knee, Guy Wllkerson. l«utse Larabea.
John Paxton, Robert Warren. Dick Shan-
non, Robert Lawler, George Spelvin, Hal
Taggart. Dell Page. Tamanny Young.
Merle Clayton,
With an otherwise so-so cast
completely topped by Arthur Loft,
who gives what is virtually a one-
man performance, this William
Rankin comedy of a bitter guber-
natorial campaign in a southern
state stands out as fit fodder for
both stage and screen. In its pres-
ent form it is replete with profan-
ity, but these lines seem to fit quite
properly into the tense situations
and, aside from a little brushing
up, play is ready for roadway.
Story is pretty much hokum, yet
It's convincing and stacks up as
first-rate cnlci'talnnicnt. It's about
Comedy of Good and Evil
Boston, May 6.
Comedy In three acta, presented at Brat.^
tie Hall, Cambrldga, Mass., May S, by
Harvard Dramatic Club. Written by
Richard Hughes, siased by Carlton Utiea,
setting by Townshena Johnson.
Rector William* , . .Arthur Szathmary
Minnie Miriam Hurwitt
Gladys ..Lola Hall
Scraggxi Evan Edward Stroeter
Owain Flatnsh Robert McKee
MotI Jones. Betty 'Ruth Lawrence
Mrs. Jones Bskehouse; .. .Katherlne 'Young-
Timothy Tsgalrnolwen. .... .Stephen Qreena
Mr. Gas Jones Howard Patch
Mrs. Resurrection Jones '..Agnes Love
Plays on Broadway
TO SEE OURSELVES
Comedy la three acta presented at tha
Ethel Barrymore April 80, '3S, by J. H,
Del Bondio and Joshua Logan: written by
E. M. DelQfleld; staged by Logan; . 1(2.78
top.
Caroline Allerton Patricia ColUnga
Freddie Allerton Reginald Mason
Jill Charterls .....Helon Trenholme
Michael Dennlson Earle Larlmore
Emma ; Chouteau Dyer
This Is the last and best of the
three Harvard Dramatic club plays
this season. Crimson thespians have
again brought to' this country a
vehicle never before seen here. It
is a piece entirely suited to the lab-
oratory theatre.
All action transpires In the hum-,
ble kitchen of a Welsh clergyman,
Mr. Williams, who, with hla wife,
Minnie, has to turn to the Good
Book on occasion to reassure him-
self that he la doing exactly the
right thing. He has many debates
with himself on the uppermost
question in hla simple mind — the
difference between good and evil.
His wife, Minnie, is another sim-
ple, harmless soul, who, with her
husband, is heading straight for
heaven. Her favorite form of rec-
reation Is pumping out hymns on
the family harmoniuni. She is
handicapped by a wooden leg,
which, curiously enough, serves as
a principal comedy factor later In
the play.
First act runs this simple course
of naivete until Minnie expresses.
In a half-prayer, her yearning for
a 'cat or a child' for comfort. Sup-
plication Is answered by the Devil,
who promptly sends a semi-mortal
emissary, In the form of Gladys, the
child, knocking at their door for
shelter. If there la any doubt In
the mind of the audience as to the
significance of Olodys' mission in
the Williams homestead at this
point, that vagueness is clearly al-
leviated in the ^econd act, when the
play, now steeped in Welsh folk-
lore-, blossoms out with some rich
religious fantasy.
Act two finds Minnie with a new
leg, mysteriously acquired through
Demon Gladys' very good connec-
tions with the supernatural powers
that be. Little demon has performed
the miracle more for the deviltry of
it than through kindness; and she
embarrasses the owner of the new
shaft by maldng it kick in the faces
of startled villagers who visit the
Williams' abode. This uncontroll-
able kicking and cavorting of her
leg causes Minnie no end of misery.
Inquisitive neighbors learn through
feeling of it that It la real, and that
the village has a miracle in its very
midst.
While Minnie tries to conceal that
she is harboring a demon, the news
spreads. All but one, the doubting
Mrs. Jones Bakehouse, are im-
pressed; but Mrs. Resurrection
Jones, who, hersif, rose from the
coffin at hor own funeral, is down-
right Jealous of this new miracle.
Many of the villagers drift In to size
up the situation, and among these is
't'latflsh,' the fishmonger,, who later
(Continued on page 71)
Presented originally in London In
1931, It remained tor the young
managerial duo of Del Bondio and
Logan to sponsor its start on Broad-
way. A good try but too quiet to
click. Limited run likely.
Well written comedy with an
English pastoral background, it
actually has four characters, fifth
being an unimportant maid's part.
Caroline and Freddie Allerton are
up-country English folk, living a
routine existence 'which has become
so matter of fact that slater Jill and
her young man, Michael, up for a
visit, fear Caroline is wasting her
life.
Freddie has little Interest outside
the newspapers and a propensity to
damn the Labor Party. He operates
a mill where the men are uneasy,
mostly because of an Irish boss,
whose tactlessness nearly causes a
strike. There Is much ado when the
men hold. a protest meeting. Fred-,
die and Jill rush to the mill and
send for the cops, but the difficulty
Is quickly dissolved.
In the interim Michael, at Jill's
inspiration, tells Caroline that ro-
mance should 'not have passed out
of her life, even though she has
been married for 10 years and has
two sons — both in "bSarding school.
So the .wife, who looks wan and
older than she should be, pretends
the lad is right and his kiss pro-
vokes a dash of latent passion. It
Is over quickly enough, though that
night in her bedroom Caroline
amazes her spouse with a show of
spirit. He believes she is Just queer
through Illness and she does take to
bed with a heavy cold
Then Jill goes to work on Freddie,
tells him he should pay little at-
tentions, to Caroline and make her
feel that they are still in love. In
his stumbling, middle-class British
fashion, he tries to follow the, sug-
gestions.
Romance of Jill, who Is on a Lon-
don newspaper, and Michael, ripens
when she is tinged with Jealousy
over his pretended affection for her
sister. She resisted marriage on the
grounds that they, too, would be-
-come a humdrum couple like Fred-
die and Caroline. But she revises
her viewpoint, agreeing that know-
ing- of the error of her sister's
household routine, it should not
happen to her and Michael.
There are some giggles In the play
but the Impression Is that here are
people about whom New Yorkers
will not care enough.
One of the best laughs comes
early in the play. Wife knitting has
been asking questions of her hus-
band, without any answers. He does
utter several monosylal>lc replies.
When she suggests they should
have a radio, he replies perhaps not
— It might interfere with conversa-
tion.
Dorothy Stlckney was the flrst
choice for the part of Caroline, but
illness took her out of the cast and
put Patricia CoUlnge in. Latter
makes Caroline a wispy sort of
woman, so lacldng in color that au-
dience . sympathy is negligible.
Helen Trenholme provides what
little lick there is in the play as the
spirited Jill. Reginald Mason plays
Freddie Just as the author probably
Intended and Earle Larimore does
well, too, with Michael.
Play might have found a larger,
audience at mid-season. /bee.
IF A BODY
Melodrama In three acts. 0 scenes, by
Edward Knoblock and George Rosener pre-
sented by Pierre de Reeder at the Bilt-
moro,. N. Y., starting April 30, '35.. at
$2.75 top; Btaged by Rosener; sets Rollo
Wayne.
Chan.q Honorable Wu
Dmro Greywater ..Courtney White
Noah .Harry Mestayer
Gerry Vincent Hal Conkllii
Dapper Dan Cormody Morgan Conway
Dinty Hnckeft Greta Gfnnstedt
Justin Flowers Anthony Blair
Dick Ralnsfo Arthur Plerson
Helen Ralnsfo Katherlne Locke
Jimmy Gage Josepti Allen
Rocca Angelo ....Louis Tannb
Porky Qulnn Frank S. Marino
Sammy Himself
Puss Hyman Marie Hnrtman
Blackle Bannister Rollln Grimes
Dorgan Robert O'Kelll
Some years ago this mystery
meller might have stood a chance —
with flxing. Today ail the fixing in
the world won't help it.
It's an old-fashioned whodunit,
interesting only from the standpoint
of how much material the authors
have poured into it. Idea, evidently,
was to keep it moving constantly.
That is accomplished. There's
murder, there's Jewel robbery,
there's crooked gambling; there's
seduction — just about every possi-
ble whodunit element has been
caught up and strung together In
this one play. And all of them to-
gether mean, merely, so much story
that it's well nigh impossible to fol-
low Its varying tangents.
Pierre de Reeder makes his bow
as a producer with this play and
has given it a lavish production.
Interesting is that he uses Jackknife
stages throughout and lets the
audience see them switch. That's
a momentary thrill, especially since
cleverly done. But It takes more
than that.
Casting la oke, although by no
means Inspired, and with no names.
Outstanding is Hal Conklln, who
plays the corpse — about the most
ambulatory corpse In show history,
always popping up and disappear-
ing. Katherlne Locke doesn't get
much chance to do anything but
that^^ttl6 she does well. Looks like
a . Hollywood possibility. ' Marie
Hartman, Honorable Wu and Greta
Granstedt stand out best in other
assignments. Anthony Blair gets a
couple of laughs as the most violet
nance yet seen In legit. Kavf.
REPRISE
Drama In three nets presented at the
Vanderbllt, N. 'Y.. May J, 'n.'j by Frederick
E. Malley: written by W. D. Bristol;
staged by George Somnea; $2.75 top.
Madame Zamah Cunningham
Roy Donald Randolph
Julie Barbara O'Nell
Peter George Blackwood
Frederick E. Malley, western
showman, making a debut on
Broadway, chose a distinctly poor
story and play, but he wisely with-
drew it after only one performance.
That, at least, equals the record for
quick flops.
-Pro'ceedings in a New York pent-
house suggest an unnatural attrac-
tion between two of the males in
this four-Character play, despite the
thwarted rotnance between one and
a youngish divorcee.
Down- and outer about to dive oft
the roof of an adjoining terrace
apartment la dissuaded. His bencT
factor gives him a chance and the
fellow makes good. Perhaps he re-
verts to type, double-crossing on a
-stock transaction. There is resti-
tution, but. also woe and more woe,
with the crosser- upper taking the
advice of hla near mother-in-law by
going through 'with the original
plan of Jumiiing off the roof.
Ibec.
PLAYS ABROAD
TOVARITCH
(Continued from page .63)
various characterizations that
counts.
Lieadlng parts are enacted by
Cedric Hardwicke and Eugenie
Leontovlch. His conception of the
role of the Russian prince bears a
strong resemblance to that of his
portrayal of the King of England
in Shaw's 'The Applecart.' Miss
Leontovlch as the Archduchess re-
calls the New York premiere of
Nazlmova, when she was Immedi-
ately acclaimed the world's greatest
actress. Jolo.
1066 AND ALL THAT
London, April 20.
Comlo history with music In three acts;
30ok and lyrics. Reginald Arkell; music,
-Alfred Reynolds; based on bonk of same
name by W. C. Sellar and E. J. Yeatman.
Presented by Barry Jackson In association
with Joso Levy at the Strand theatre
April 2S. Produced by Herbert M. Prentice
and Archie de Bear. Features N'Aunton
Woyne. Clarice Mnrdwlcltc. Hiigli E.
Wright, Charles Ileslop
This entertainment comes as near
100% laughter as can be Imagined.
Revue is programmed as 'a comic
history with music'
Made up of a score or more of
short scenes and skits debunking
kings and other historical celebri-
ties. First one !s on Julius Caesiar,
and so on.
There Is a very pretentious and
colorful scene showing Henry VIII,
who Is described as Charles Laugh-
ton, playing a parlor game known
here as musical chairs, with his six
wives. A police court scene has
Christopher Columbus charged with
having discovered America. He
comes Into the box chewing gum,
and answers 'Yep' and 'Oh, Yeah!'
to the questions put to him. Worlts
up to the point where the English
magistrate with cap and gown,
starting oft with an Oxford accent,
winds up as an American gangster.
In the same court Guy Fawkes is
indicted with having failed in his
attempt to blow up the Houses of
Parliament.
Nothing in hlstotV Is sacred. The
four Georges — George I, George II,
George III and George IV — comprise
a quartet who sing a German folk
song, finishing with the British
sporting ditty, 'He's a Fine Old
English Gentleman.'
Napoleonic wars come In for a
bit of kidding, showing Nelson,
Napoleon and Wellington all wear-
ing the same hat, only at different
angles or decorated differently.
Gorgeous period costuming with
appropriate accompanying scenery
and a small chorus that obtrudes
Itself not too often and always with
sufficient curtailment of time and
costume.
First nlfirht audience laughed up-
roariously and constantly. Pres.i
next morning, with one exception,
unanimously praised the entertain-
ment, /olo.
Wednesdaj* May 8, 1935
VARIETY
71
Chi Legit Grosses Hold Steady;
'Horses/ $13,000; 'Holiday,' $8,000
Chicago, MaV 7.
Biz held steadily last week after
J sllffht dip the week previously.
Even 'Life Begins at 8:40,' which
Itarted off soggUy, lifted somewhat,
probably on the 'last two weeks'
notice. Will shift to Detroit, how-
ever, at the conclusion of this week
(11). Next Shubert entry will be
•Laburnum Grove,' which Is at pres-
ent pencilled In for the Grand, but
• likely to shift to a smaller theatre
If one is available at opening time.
■ Admission Is holding, down the
"Hollywood Holiday' grosses since
the picture fans are the audience for
the Danlels-Lyons-Gallagher draw
are feeling that $2. BO tap a little too
i*'^ew entry on Monday (6) was
•Mary of Scotland,' the last item on
the current American Theatre So-
ciety subscription season. Looks set
fcr "top money for at least two ses-
Blons. And, Anally, there's 'Three
Sen On a Horse,' which bounced
:^ght- back Into the high brackets
ind is continuing Us smashing pace.
Continues to sock out publicity and
Kcploltatlon stunts to keep the pub-
Be Interest pitched high.
Estimatea for Last Week
'Life Begins at 8:40,' Grand (1,200;
13.30) (3d. week). WiU close on Sat-
urday (11). Closing notice .helped
tte take last week at 125,000, still
■nder capacity.
."Hollywood Holiday,' Selwyn (1,-
«0; $2.50) (3d week). Holding Its
Bwn to good enough profits at $8,000.
•'Mary of Scotland,' Erlanger (1,-
j'OO; $2.85) (1st week). Opened
■.:Honday oh the start of a walloping
first week and looks for capacity
for the initial fortnight.
'Three en- On a Horee,' Harris
(1,000; $2.76) (6th week). With only
ilght variations In take from day
,fo day this show continues to whang
'■■|it big grosses, Holding above
^3,000, remarkable for the length of
nin.
Draper $6,000, Balto
Baltimore, May 7.
Ruth Draper snatched slightly
more than an estimated $6,000 in
four perfbrrhances last half, last
teek at the UBO Ford's at $2.76 top.
Swell publicity campaign uncorked
for her helped a lot, plus the fact
the Robert E, Lee Memorial Fund
look the house for a benefit the
opening nite.
•Draper date drew curtains for the
local legit season which, In the
main, proved fine. As far as trav-
<Ung road attractions are concerned,
Iwth the UBO Ford's and the Indle
Maryland here look for nothing on
the remaining fag end of the sca-
•on.
Cline's Strouse Play-
Louis Jay Cllne will again blos-
tom out as a producer next season
fhen he presents Irving Strouse's
"Stand By.' Play will bow in after
» summer hideaway try.
Author is a Broadway p.a.
jor
17 YEARS
MASCARA
has bcca the favorite of the piofcs'
•Ion. Its non-tmaiting, tenr-proof,
perfectly harmless qualities have
corned this outctanding iccognition
from D group particularly fitted to
appreciate their true value. Now con*
tained In the ulcra'Smart new gold
and scarlet metal package ... 75 cents
at all reliable toilet goods counters.
BLACK
BROWN
BLUE
TJie Approval
Mascara
DICK and EDITH
BARSTOW
Intcmntlonnl Ditnclnff Favorlten
Week of May 10tli
ORPHEUM, BOSTON
Lunts Get $9,000
Cincinnati, May T.
Bhubert Theatre closed Its legit
season last week with a three day-
four performance showing of the
Lunt-Fontanne 'Taming of the
Shrew,' Biz was pretty good, show
drawing an estimated $9,000 at
$3.30 top.
House now goes dark for the
summer.
Pin BIZ OFF; 'HEAVEN'
$8,000, 'SAILOR' $3,000
Pittsburgh, May 7.
Legit trad^ way off last week,
with both attractions in town show-
ing plenty of weakness. At Nixon,
'Rain fuom Heaven,' fifth of ATS
subscription plays, couldn't get 'em
in despite rave notices, and had to
be content with an estimated $8,000,
poor. Newspaper lads went to town
on It, calling It the best play S. N.
Behrman ever wrote, but customers
wouldn't nibble.
Likely that season Is over at the
Nixon. This week tenant is the
annual Pitt Cap and Gown show,
'In the Soup,' but nothing Is in sight
to follow that. ATS still has one
play to deliver, but offlcers tre
stumped for an attraction and may
have to refund.
At the Pitt 'Sailor. Beware' fell
off In second week, barely getting
$3,000 after an opening session of
about $1,000 better than that. Town
has seldom gone for two-for-ones
and the 40c guest ticket stunt, and
management now believes It would
have been wiser to play at strictly a
buck top. Others think the big ses-
sion for the show at Nixon week
before Holy Week Just about drained
town Local backers pulled out of
'Sailor* ifter first week, and man-
agement had to dig Into pockets for
salaries.
PLAYS OUT OF TOWN
Comedy of Good and Evil
(Continued from page 70)
turns out to be the 'plain-clothes
angel for the district.'
Gladys wages her campaign of sin
successfully to the point of winning
the rector over to the point of
doubting his life-long teachings.
Third act, a year later, finds him
dead. Gladys Is chatting with him,
In death, when they are Interrupted
by the entrance of Flatfish, the
guardian angel. Plain-clothes man
for Heaven has a detachable halo,
which he clamps on his head for
the formal exchange of claims for
the soul of the recor. This, evi-
dently, is common practice between
the two, and a mere matter of form.
It is also the high spot of the play
In point of comedy. Gladys wins on
the basis of her claims, then sends
Mr. Williams' soul to heaven, any-
way, because he's 'an unfit person
for hell.'
. This sudden switch-over by
Gladys causes her much obvious
pain, apparently Inflicted upon her
by the chagrined Devil, and she hur-
riedly loaves the house to redeem
herself In other quarters.
Well directed by Carlton Miles
and commendably acted by the en-
thusiastic amateur cast, the play
appears suitable for professional
consideration, except that it miglit
be compared (and suffer therefrom)
with 'Green Pastures'; although this
play was first presented In London
In 1924.
Radcllffe Idlers club supplied the
actresses for this production, and
the success of It is due in no small
part to the excellent characteriza-
tion of Minnie by Miss Hurwltt. Ar-
thur Szathmary, as the middle-aged
cleric, is consistently good through-
out, as is Lois Hall in the child-
role of Gladys. Robert McKee, por-
traying Owain Flatfish, displays un-
mistakable talents, both as a mortal
and later as the 'plainclothes angel.'
Without exception, the remainder of
the cast handle their roles admir-
ably. Fox.
VENETIAN BLIND
Hollywood, April 26.
Comedy in tlirco acts by Evelyn FIcbhe.
Presented at the Neelv Dickson Community
theatre. Hollywnoc), April 2,1. '3r>, by the.
Town ruiycra. Directed by Hobcrl Win)?,
Lily rattem Bcrn.Trlcno ITaye.H
.Maxlne CartwrJcht v. Mary Hnyen
Pen Tyncr Guy KlnCJ'ord
Jeremy Vail David Scott
Jane T,.alrd Allen Moore
Five lives hopcle.ssly entangled In
.a maze of love, temperament, con-
flict, vanity and pi-ide form the,
basis of this clever little comedy, the
fir.st commerolal venture of Evelyn
Flcbbe, daii.crhtcr of Beulah Marie
Dix. Despite mediocre production
given It by The Town Players, 'Ve-
Current Road Shows
Week May 6
Abbey Players, American, St.
Louis.
'Accent on Youth,' 1 Capl-
tan, Los Angeles.
'A« Thousands Cheer,' Cur-
ran, San Francisco, 6-&;
travel 9; Paramount,- Salt
Lake City, 10-11.
'Chickens Come Home,'
Mayan, Los Angeles.
'First Legion,' Chestnut,
Philadelphia.
'Hollywood Holiday,' Selwyn,
Chicago.
'Kitty Dooley,' Playhouse,
Hollywood.
'Life Begins at 8:40,' Grand
O. H., Chicago,
'Mary of Scotland,'
Chicago.
'Parade,' Colonial, Boston.
'Taming of the Shrew,' Cass,
Detroit.
'Three Men on a Horse,'
Harris, Chicago.
'Three Men on a Horse,'
Royal Alexandra, Toronto.
'Tobacco Road,' Belasco, Los
Angeles.
IT'S A GALLOP
OR STRUGGLE
INLA.
Los Angeles, May 7.
Two leading legits, 'Tobacco
Road,' at the Belascj), and 'Accent
on Youth,' at El Capltan, continue
to set a fast pace, with both clock-
ing close to the lOG mark.
New arrival. last week was 'Chick
ens Come Home,' authored and pre-
sented by Willis Maxwell Goodhue
at the Mayan, starting - Friday (3).
Cast is non-ETqulty, and non-union
crew Is handling stage. Opus Is In
for two weeks at $2 top on straight
rental basis.
'Kitty Dooley of Times Square'
continues to hobble long, aided by
service charge passes, and. may stick
another week or so.
Estimates for Last Week
'Tobacco Road' (Belasco, 7th
week).- Continues to click around
the $9,000 mark, with stop-gap of
$7,600 so far not reached, but sched-
uled to close May 18, due to 'Frisco
booking.
'Accent on Youth' (El Capltan. 3d
week). Holding strong at better
than $9,000. Ought to be good for
at least three or four more.
'Kitty Dooley of Times Square'
(Hollywood Playhouse. 3d week).
Garnered around $1,800 through lib-
eral use of service charge passes,
and will stick in hopes of building.
'Chickens Come Home' (Mayan,
1st week). New comedy started
Friday night to heavily papered
house. Take 'on first three days fig-
ured around $1,000. Only In for two
weeks as an experiment.
stage fare, and has some picture
possibilities.
Yarn concerns the love life of a
pair of artists, an unsophisticated
country girl, a young banker and a
sedate stenographer, with each try-
ing to work out a happy solution,
reached only when the prosaic and
apparently cold business girl paves
the way for the ultimate happiness
so eagerly sought.
Maxlne Cartwright, an unspoiled,
trusting child from the country,
comes to visit Lily Pattern, a tem-
peramental New York designer who
Is in love with Ben Tyner, an artis-
tic type of man. Lily tries every-
thing possible to rouse Ben to
Jealousy and enlists the aid of
Jeremy Vail, his best friend. Latter
makes a play for Maxlne, who falls
hard. .Tcremy proposes to Lily and,
when Ben interrOpte them, says he's
been acting to bring the pair to
their senses.
Maxlne permits Jeremy to seduce
her. When Lily and Jane Laird,
the stenog friend, berate Jeremy,
Maxlne sticks up for him, Ben and
Lily, meantime, have been recon-
ciled and agree to wed. Maxlnn
gets a telegram from an old flame
in the country whom she really
loves and Jeremy, seemingly, ha.s
been given the air all around. Then
Jane, whom nobody suspects of
having a grain of romance, panics
the others by declaring her love for
Jeremy and her willingness to
marry him.
Best portrayals are by Bernardino
Hayes, who Is excellent as Lily, and
David .Scott as the misunderstood
Jeremy. Mary Hayes Ih oke as th<j
country girl, and Alice Moore,
daughter of Alloc Joyce and Tom
Moore, hits the high spots towards
ll'.c end of the play. Guy Klngsford's
portrayal of Ben is satisfactory.
Play Is In three acts, with on".
setting. Direction by Robert Wing
l.s rredltablo and above ordinary
Broadway Washing Up Early, Takes
Toppling; Only Two Musicals Left
Broadway's legit season is wash-
.ng up, according to grosses within
the past 10 days, although the tech-
nical termination of the 1934-35
year comes after three more weeks.
Declines 'in post Easter grosses
were heavy, particuarly among the
leaders, while the moderate gross-
ers . were compartlvely better off.
Box offices reported the demandjfor
cheaper seats as far In excess, of
that for top price ducats.
Current week started off anote af-
fected than last week, but the cause
was doubtless the weather. Spring
has been devoted mostly to rain
and that was going strong up to
Tuesday (7) after gumming the
week-end. Conditions were such
that managers are considering tab-
bing the end of a number of runs
sooner than expected.
Four shows last week provided the
spring period's heaviest premiere
card. 'Something Gay' at the Moros-
co was best, but with divided opin-
ion its chances are not definite, late-
ness of the season being another
factor. Starting pace of $7,000 was
fair; 'To See Ourselves' at the Bar-
rymore was paced around $4,000,
but may improve; 'If a Body' at the
Blltmore was claimed to be picking
up, but was weak with $1,500 In
seven times; 'Reprise' opened and
closed Immediately at the Vander-
bllt.
With 'Thumbs Up' winding up at
the St. James, Broadway wlU have
but two musicals, 'Anything Goes'
and 'The Great Waltz,' and the lat-
ter possibly laying off during June.
Both the latter attractions dropped,
'Waltz' going oft Its Easter pace to
the extent of $12,000. 'Flowers of
the Forest' Is another scheduled
closing for Saturday.
One arrival this week— 'The Hook-
Up' (Cort). None are carded for
next week, but later in the month
two musicals are among those shows
due, 'Parade' coming to the Guild,
and 'Sketch Book' to the Winter
Garden.
Estimates for Last Week
'Accent on Youth,' Plymouth
(20th week) (C-l,036-$3.30). Dipped
under $7,000 for first time, but drop
not as marked as field generally.
'Anything Goes,' Alvin (2Bth
week) (D-l,325-$4.40). Eased a bit
early last week, with takings down
about $2,000, but very big at $30,600
and easily topped list.
'Awaki and Sing,' Belasco (12th
week) (C-l,000-$3.30). Claimed bet-
ter than $8,500; not material de-
crease either; show mentioned as
one of Pulitzer prize contenders.
'Ceiling Zero,' Music Box (5th
week) (D-l,000-$3.30). Takings ap-
proximated $8,500; while moderate-
ly paced Is drawing smart lower
floor trade ^and should stick into
warm weather.
'Children's Hour,' Elliot (25th
week) (D-922-$3.30). Underquoted
Easter week, when the gross was
$14,000; re.- . rded on street as
strongest contender for Pulitzer
prize; $12,500 last week.
'Flowers of the Forest,' Martin
Beck (5th week) (D-l,114-$3.30).
Final week; started well but slipped
after first two weeks; last week
around $7,000.
'Fly Away Home,' 48th St, (17th
week) (C-869-$3,30). Going along
week to week at light coin, with
parties helping now and then;
around $3,500.
'If a Body,' Blltmore (2nd week)
(CD-991-$2.75). Difference of opin-
ion among second stringers, but
business first seven times bad;
$1,500.
'Kind Lady,' Booth (3rd week)
(CD-708-$3,30). Only show in weeks
to attract real attention and fairly
good business; approximated $9,000
second week.
'Old Maid,' Empire (18th week)
(CD-1,090-$3.30). Winner of Pulit-
zer prize; Immediate reaction at
b.o. and despite heavy rain Actors
Fund matinee Tuofjday (7) sold out;
good last week at $11,500, and should
leap this week.
'Personal Appearance,' Henry
Miller (30th week) (C-944-$3,30).
Higher gro.ss shows were smacked
more than others, to dismay of
brokers: comedy hit with $12,000,
however, still excellent.
'Petticoat Fever,' Rltz (10th week)
(C-918-$3.30). Somewhat better
last week with cut rate support,
which sent taklng.H to around $7,500
mark.
'Post Road,' Ambassador (22nd
week) (CD-1,156 -$2,75), —One of
several low gross shows which have
been getting by with narrow mar-
gins; estimated under $3,000 ' last
week.
'Reprise,' Vanderbilt, Opened
last Wednesday (1); closed Im-
mediately; one performance.
'Something Gay,' Morosco (2nd
week) (CD-9Cl-$3,30). Best of last
week's four premieres, but drew
divided opinion; mild first week
around $7,000.
'The Bishop Misbehaves,' Golden
(12th week) (C-l,150-$3.30). With
house and show under same man-
agement getting by on modest
grosses; $5,000 estimated.
'The Great Waltz,' Center (33rd
week) (O-3,433-$3,30). Dived more
than amount picked tip during
Easter Week; last week at quoted
$27,000 lowest since opening.
•The Hook- Up,' Cort (1st week)
(C-1,054-$3,S0). Presented by
Leslie Spiller; written by Jack Lait
and Stephen Gross; opens tonight
(8).
'The Petrified Forest,' Broadhurst
(18th week) (D-l,116-$3.30). Socked
plenty last week and dropped from
first place among dramas; dipped
under $14,000.
'Three Men on a Horse,' Play-
house (15th week) (C-860-$3.30).
Except for mid-week matinee busi-
ness virtual capacity again for tak-
ings of $14,500; tops the non-mu-
sicals.
'Thumbs Up,' St. James (20th
week) (R-l,420-$4.40). Final week;
had. dropped to $12,000, then recov-
ered to $18,000 at Easter but slipped
again.
'Tobacco Road,' Forrest (74th
week) (C-l,107-$3.30). Run leader
making a little coin with takings
of around $5,000; another summer
stay not indicated.
'To See Ourselves,' Barrymoro
(2nd week) (CD-l,096-$3.30). Drew
fair notices, with . modest trade
thereafter; estimated around $4,000
on first seven times.
'Waiting for Lefty' and 'Till the
Day I Die,' Longacre (7th week)
(D-l,019-$1.65). Bill of two one-
act plays Just about gets by; Isist
week approximated $4,000.
other Attractions
'Black Pit,' Civic rep theatre;
final month.
'Jackson White,^ Provlncetown;
stopped last Saturday.
'Girl Prom Childs,' Chanln audi-
torium; also withdrawn.
ENGAGEMENTS
Cledge Roberts, Helen KIngsley,
Dave Burns, John Boyd, Frederick
Sherman, Nat Bufns and John
Nelll, 'Them's the Reporters.'
Viola Frayne,. 'Weather Permit-
ting'.
Irene Rich and Myra Thornhlll,
'Seven Keys to Baldpate.'
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72
VARIETY
LIICRAII
Wednesday, Maj 8, 1933
Best Sellers
Best Sellera for the week ending May 4, reported by the
American News Co.,
Fiction
'Green Light' ($2.50) By Lloyd C. Douglas
'A Few Foolish Ones' ($2.50) By Gladys Hasty Carroll
'Of Time and Elver' ($3.00) By Thomas Wolfe
'Time Out of Mind' ($2.50) By Baohel Field
•Don't Ever Leave Me' ($2.00).,., By Katherlne Brush
'Come and Get It' ($2.60) ; ;,. .By Edna Ferber
Non-Fiction
'Culbertson's Summary,' 1936 Ed. ($1,00) By Ely Culbertson
'Personal History' ($3.00) : By Vincent Sheean
'Francis the First' ($3.00) By Francis Hackett
'Skin Deep' ($3,00) By M. C. PhlUlps
•While Kome Burns' ($2,7.5) By Alexander WooUcott
'Autobiography of John Hammond' ($6.00).
Co-Op Pubs in S. W.
Group of writers located In the
soutlnvost have formed a co-opera-
tive ljuolt publishing venture, with
headquiii iL-rs at Santa li'e, N. M. Call
it Writcr.s' Editions, and claim own
'nn;inclHM. x;ndei-talclng permits
eucli member tlie publication of one
book pel- year. There will also be
publicatiun of the works of other
than members on occasion.
Writers' Editions books will be of
the type usually turned down by
the regulation publishers as non-
commercial. Hoped, however, that
those of Its books which look good
in print will be taken over for
regular trade publication by others,
as has happened -^Ith some of the
books i.ssued by Caxton Printers
and otlier locality or specialized
publishers.
M e m b e r- partners of Writers'
Editions are attending to all the
publishing, details themselves, from
editorial work to selling. First will
be 'Pittsburgh Memoranda,' by
Daniel Long.
Nazi Newspaperdom
Because he printed articles writ-
ten by Deputy Bruhn, former Ger-
man Nationalist member of the
Reichstag, a publisher in Berlin
was fined $180.
Bruhn is not listed In the regis-
ter of newspapermen. Practicing
newspapermen .must be accepted
by the Nazi Writers' Kammer be-
fore, they are allowed to write for
publication or publishers are al-
lowed to print their copy.
Case was used as a test by the
editor of the forbidden Die Wahr-
helt, who claimed he had never
been advised of the ruling of the
Writers' Kammer, »
Upon representations from the
Vatican, German secret police raised
the ban on Junge Front, weekly
organ pf the Catholic youth organi-
zations in Germany. Sheet, pub-
lished at Duesseldorf, had been sus-
pended .since March.
Nsw Censorial Threat
Organization of a' Syracuse, N. T„
league paralleling the League of
Decency to war ypon Indecent lit-
erature impends, was disclosed In
that city by the Most Rev. William
J. Hafey, Ronian Catholic Bishop
of North Carolina, and national
chaplain of the Catholic Daughters
of America, addressing the conven-
tion of the latter body, termed the
largest organization of Catholic
women in the United States.
Mayor Holland B, Marvin, of
Syracuse, in a welcoming address.
Commended the Legion of Decency
campaign launched in Syracuse a
year ago by Bishop Duffy and which
forced Loew's State to cfincol a fan
dancer.
Plan Williamson Memorial
Number of literary friends of the
late Mrs. C. N. Williamson, novel-
ist, on both sides of the Atlantic,
planning to honor her memory with
the presentation of a library for the
benefit of the patients at St. Cath-
erine's Hospital, London, which
was one of Mrs. Williamson's fa-
vorite charities.
Among those working to realize
the memorial are Robert Hlchens,
A. A. Jlilne and E. Phillips Oppen-
helm.
Headquarters have been set up
both In this country and In Eng-
land. Directing the American end
Is Miss L. Maugcr, formerly Mrs.
Williamson's secretary, at the Hol-
lywood hotel, Hollywood, Calif.
Writers' Confabs Set
Plans made for the two annual
summer writers' conferences — the
Bread Loaf Writers' Conferences
and the other known simply as the
Writers' Conference.
Bread Loaf Writers' Conference
will ".e the first of the two to get
underwjiy, with Its starting date
May 15. Will be Its tenth session.
This year's Writers' Conference,
which opens c the University of
Colorado on July 22, will be Its
sixth.
Many literary figures will lecture
or instruct at the two confabs.
Doubling As Pub
O. D. Keep, of the .staff of For-
tune, llic mag, going into publish-
ing on his own as a .sideline while
retaining liis Fortune affiliation.
Plans lo get out a weekly called
Fact, a compilation of factual items
appearing in tlie daily pre.^s. Gen-
eral idea of live new mag not far
removed from that of Time, the
Fortune afflliate.
A number of per.sons will be as-
sociated with Keep in the publica-
tion of Fact, Including Roger A.
Barton, Henry S. Proscott, Coudert
Nast and Archbold Van Beuren.
Editor Is Gerhard Hlrschfeld,
News in Germany
American and other foreign Jour-
nalists assigned to the Hitler belt
aver that each of the political big
shots having his own paper as a
personal mouthpiece and news or-
gan Insures a sizable Income. Rev-
enue from a propaganda sheet Is
more feasible than any other sized
enterprise, whether mercantile. In-
dustrial or academic.
Latest Journalistic trend to com-
pletely 'Aryanize' newspaper publish-
ing Is a reflex from the few remain-
ing remnants of a delicate attempt
to publish a semblance of real news
despatches.
" Because of this 'coordination' of
world Information In the native
German press, certain foreign
periodicals are enjoying something
of a boom among the limited few
who realize that the world's news,
as locally disseminated. Is colored
for German consumption.
Two Trade Revivals
Couple of defunct trade publica-
tions ukedded for revivals.
Dally National Hotel Reporter
starts again shortly as the New
American Hotel iReporter and Res-
taurant News. Publication will be
weekly. New publisher Is Otis
Stalling, and John W. Dunbar will
edit.
Former Illustrated Milliner re-
sumes. In July as The Illustrated
Milliner and Ensemble. Grosvienor
K. Glenn, the former publisher, will
again be at the helm.
Revising Brit. Trade Paper
British Journal, which has been
issued here for the past 15 years by
the British Empire Chamber of
Commerce as a commercial trade
paper, will undergo a transformar
tlon Into a class mag with the next
Issue, aimed for Americans inter-
ested In things British,
In Its revised form the r- g will
cover -the British stage and screen,
travel, sports, politics, books and
fashions. First Issue In the new
form will .be out May 20.
Scribe Lands State Post
Leo W. O'Brien, political writer
for the Albany Times-Union and
INS correspondent, has been ap-
pointed by Governor Lehman as a
member of the Albany Port Com-
mission. Salary Is $5,000 a year
and the Job holds until 1837.
O'Brien, besides doing newspaper
work, has been secretary of the
city's airport board. In -taking the
port job, O'Brien resigned from the
Times-Union.
Blaufox Lands in Library
Because of Jay Blaufux's aviation
textbook, 'Learn to Fly,' running
serially In Skyflghters, that pulp
mag Is the first to bo admitted to
the reference shelves of the New
York Public Library (42d street).
H. Young, librarian In charge of
technology, ordered the mag added
to the archives last week.
Blaufox, a pilot In the World
War, Is considered an authority on
fiying. Now he's a writer and the-
atrical publicity man.
Mystery Mag Revival Off
Revival of the Mystery Lrcague
Magazine, which had been hanging
fire for some time, and recently
called off a few weeks before Its
reappearance, now definitely off.
Bankruptcy petition has been filed
by The League Publishers, Inc.,
sponsor of the mag.
League Publishers, Inc., Is headed
by Sidney M. Elddcll, who orig-
inally Issued low-priced mystery
fiction in hool; form for sales In
tlie chain stores.
Whodunits With S. A.
Jolm J, Green, wlio gct.s out
Startling Detective Adventures for
Fawcett, editing a now montlily for
the same publlslier called Daring
Detective Tabloid.
Little Mags' Joint Ad Selling
Recent association of those so-
called little mags In a body known
as the Associated LltUe Magazines
Is for the sole purpose of selling
advertising space In the member
publications as a group. Associated
Little Magazines will not dictate
editorial policies to member publi-
cations, nor will there be any ex-
change of editorial Ideas. Associa-
tion Is strictly for the business end
only, the Uttlo mags having found
the going precarious without the
sale of paid space.
Fourteen of the little mags are
enrolled. Member publications In-
clude The Social Frontier; Blue
Pencil, Dubuque iDlal, Hinterland,
Kosmos, Latin Quarterly, Manu-
script, Medallion, Poetry World,
Smoke, Space, Spinners, Common-
wealth College Fortnightly and The
Magazine.
Abbott S. Cohen, who publishes
Medallion, . Is the working head of
Associated Little Magfl-zlnes. Mak-
ing his headquarters at Common-
wealth • College, Mcna, Ark.
5th Atlantic Contest Started
Fifth annual Atlantic Novel Con-
test Is now on, conducted jointly by
the Atlantic Monthly and Little,
Brown. Best novel-length manu-
script submitted before March 1,
1936 will win $10,000. Of this sum,
$6,0.00 represents an outright award
and the other half advance royal-
ties.
Tally's Newest to New Pub
Jim Tully switches to Greenberg
fpr publication of his newest book,
'Ladles in the Parlor.' Dated for
June, with a production as a play
probably following this fall. Tully
Is working on the adaptation him-
self.
Tully was in New York for a few
days, then returned to Hollywood.
<3
Legit 'Pix
(Continued from page 69)
wood is bound to take a flock of
scripts out of circulation awaiting
possible production. Under Dram-
atists Guild rujes, any manager can
get a six-month option and, by pay-
ing a renewal fee, can hold a play
for another six. months while decid-
ing to put on a show, or, as now
pointed out, while digging up film
coin, if possible. This may mean
the entry of chlselers, it is pointed
out.
The topical element Is at the 'jot-
tom of this slant, too, because the
timeliness of the subject-matter
often determines the play's box-
office chances. Maxwell Anderson's
'Both Your Houses' is regarded as
such an instance, even though it
won the Pulitzer Prize. Had it been
mounted during the Hoover regime
it would have been dynamite, It is
believed. Delayed through produc-
tion angles until Roosevelt was in
office, its objectiveness dimmed the
effectiveness of the theme.
Dramatists Guild recognizes these
potentialities by a council meeting
slated fpr next week to formulate
means of coping with the situation
and protecting individual interests.
It's new subject-matter for the
Dramatists. Never came up before
in quite such a form. Metro's usage
of Herman Shumlln for 'Grand Ho-
tel' was okay, because it was a for-
eign work and therefore not subject
to American Dramatists' restric-
tions. Ditto with Paramount and
'She Loves Me Not.' This was orig-
inally a Satevepost novel by Kdward
Hope, and Par bought the serial
rights, not tlie ensuing dramatiza-
tion wlilch Howard Lindsay made,
thus sidestepping thiU jiliase.
Meantime, ' however, all the pic-
ture companies are being flooded by
scripts, would-be playwrights,
would-be producers and would-be
agents, all of whom see gold in I hem
Ihnr film c:;ins
Puff Sheets Increase
Existence of moro 'puff sheets'
Just now than ever before is point-
ed out by the National Better Busi-
ness Bureau. (Guardian agency
can't do anything about the 'puft
sheets' except warn against them,
'Puff sheets' are legally within the
law, but ethically something else
again.
'PufC sheet' is peculiar to New
York. Although subjects are so-
licited throughout the country, they
are all printed from here.
Procedure of the 'puff sheet' is to
get some biographical data on some
business executive, then show him
the story in galley proof and 'ask
him how many copies he will buy
of the particular issue of the pub-
lication containing the story, Vani-
ty prompts the subject to buy a
large quantity. Other copies of the
mag are bought by the subjects of
other stories. Publication other-
wise has no distribution or sale.
Promoters of the 'puft sheets'
have been able to enlist many un-
employed newspapermen ostensibly
as writers, but in reality as sales-
men. Interviewer is not paid for
writing the stories. Is remunerated
only with commission on whatever
sales of copies of the publication he
can maneuver. Solicitation is done
in person, by phone and by mall.
CHATTER
Carleton Beals back from Cuba,
Edith Sltwell doing her first
novel.
Blair Nlles has a new publisher,
Bobbs-Merrill.
Norman Collins, London publish-
er, went home.
Frank L. Packard back from
China and thereabouts.
Eunice Feerst will take a place in
Provlncetown for the summer.
Gilbert Seldes has done a new
book called 'The Freedom of the
Press.' "
Branch Cabell in from Richmond
to deliver a new novel to., his pub-
lisher.
Real name of John Clayton, au-
thor of 'Dew In April,' ts H. B.
Webb.
. Alfred A. Knopf has Willa Cath-'
er's first novel in four years, 'Lucy
Gayheart.'
Dodd, Mead will issue nine of
George Bernard Shaw's plays In a
single volume.
Saturday Review of Literature
appearing in a new format and an
altered policy.
Bennett. Cerf the most active
traveler among the publishers. Just
back from Qanada.
Stanley K. Olden joins the Equi-
nox Press, N. Y., replacing Lewis F.
White, who resigned.
Victoria Lincoln cocktailed by Mr.
and Mrs. Stanley RInehart for the
success of her 'February Hlll.-
Marguerlte Mooers Marshall do-
ing a new novel between newspaper
assignments on the Dlonne quins.
Henry Hoyns, Harper exec, back
from abroad with the publication
rights to a number of foreign llt-
era^ry works.
Elliott Merrick in from his Ver-
mont farm last week to show his
publisher, Scribner, the first draft
of his new novel,
Dorothy Bryan, who lieads the
children's book department for
Dodd, Mead, has written a new
juvenile volume herself.
Jessie Ernst has completed dra-
matization of 'The Cloven-Footed
Angel,' by Maurice Dakroba. She re-
turns to Europe May 18.
Marcus Griffin begins a monthly
Broadway column In the June Issue
of Real America. Damon Runyon
has an Introductory to the first
piece.
Heywood Broun has assembled a
number of his newspaper and mag
pieces for publication in book form.
Will bear the Harcourt, Brace Im-
print.
Both Richard Rohman and Sam-
my Gelsen have completed plays
based on the recent American
Newspaper Guild strike against the
Newark Ledger.
Clifton Faliman has resigned as
editor for Simon & Schuster to de-
vote his time to writing. Will be
succeeded by Quincy Howe, editor
of Tlie Living Age.
Aben Kandel's film chores have
prevented him from completing that
novel for CovicI, Friede, necessitat-
ing a couple of postponcnionta oC
the publisliing date.
After more tlian two years, M.
Lincoln Schuster has finally com-
lilotcd editing of that photographic
historical record., 'Byps of the
World,' which his fin '^ssandess,
will publish.
Lewis Jacob, .film critic and pro-
ducer of 'Ilopi,' u film dealing with
Arizona Indian life, has completed
a volume dealing with pix, 'First
Principals of Film Form, wliich Im
.skedded to hit the book stalls 'in tlie
fall.
Book Reviews
New Book on Old Frame
Fred Jackson Is an Amerlcaa
playwright who has lived in Londoa
for a niimber of years. He wrota
the boqk for 'La Ia Lucille,' the first
Gershwin musical, and 'For Good-
ness Sake,' first Fred and Adele As*
talrff show. Most recent play is
'Bl^op Misbehaves,' current ou
Broadway. And his most recent
novel Is 'Pantoufle' (Knopf; $2.60).
- 'Pantoufle' suggests it might
have been a musical comedy libretto
some years back. It Is not clean
enough for modern stage require^
ments, nor Is It a modern play idea.
A series of bedroom episodes, it Is
sophisticated and clever but that
doesn't cover the ancient framework
formula. Not for filming.
End of Lonegran
In two above average novels,
James T. Farrell has told of the
career of Studs Lonograh, Chicago
roughiieck. Now, In the third of the
series, 'Judgment Day' (Vanguard;
$2.60), Farrell kills his hero.
'Judgment Day' is the best of the
Lonigran yarns, largely because its
grim, and true to llfe._ The Chi-
cago street corner weakling Is de-
pcted wthout favor and the reader
must be able to 'take t' fflnlshlng
this story. Not for films.
Roumanian Tales
Peter Neagoe is a Roumanian
writer who does all his scribbling in
English, He started writing some
years ago, after reaching full ma«
turity and is not interested in youth,
or modernity, in their accepted
senses,
His first book of short stories,
'Storm,' was published In Franco
and -barred by the U. S. customs.
That ban was released last year.
Now those stories, together with
some new ones, are Included in
•Winning a Wife' (Coward-Mc-
Cann; $2.50). Twenty stories in all
and most of them stand out be-
cause of the curious combination of
naivete and sophistication. Several
of the yarns suggest possible screen
treatment, especially the title story.
Life on the Main
An unusual story, which probably
will be lost In the. shuffle, is 'Sailor
Town' by Paul Harvey Fox (Little
Brown; $2). It Is some of the finest
realistic writing In years, but poor
tlttav And subject matter sounding
like routine, will probably hurt It.
Story is the hectic two days of
Siveeney, a sailor, in a South Amer-
ican port and his romance with
Maria, a pickup. Rough, tough and
real, the tragedy of the yarn lingers.
No chance for filming.
Once Over Lightly
John Taintor Foote, who has
written a lot of plays and novels,
probably started writing 'Full Per-
sonality' (Appleton-Century; $1.25)
as a short story, but it got too long
for him. And yet it's too short for.
•a novel.
It's a rather interesting tale which
suggests that more could have been
done with it. About the love of an
elderly successful playwright for a
young girl. Not such good reading
in Its present shape, but should
make a good film.
Poor Gal Makes Good
Aimed apparently for pictures
and the librarie.';, Vida Hurst's
'Tango' (Hopkins; $2), hits both
tai-gets. The short dance title has
marquee appeal and it's the sort of
sensationalism that Joe Brecn will
permit. Prom the lending angle it's
a fairly well told tale of a poor
girl who learns to tango and rises
from rags to riches not through her
dancing, but through her contacts.
But not without proper trials and
tribulations.
Doesn't rate as literature.
Omnibus of Crime
One of the very best of American
whodunit spinners is MIgnon C.
Eberhart and one of her best to date
is 'House on the Roof (Doublcilay-
Doran; $2). Miss Eberharfs tales
have been filmed several times, most
recent being 'While the Patient
Sleeps' and. 'White Cockatoo.' Tliis
one sliould be even better as a fil:"
than the others. And for readers of
this kind of fiction it's one of Hip'
tops so far this year.
'Death on the Set' (LlpDiiiioii:
$2), by Nicholas MacClure, lias the
murder committed In a motion
ture studio .and with all show iieo-
ple involved. But it's not fair to
readers. Resorts to the old d.uilile*
gag, not giving the reader the mam
facts until the p.ayo,''!'. .N'ot fc
nimliig.
I.
Wednesday, May 8, 1935
TO THE LADIES
VARIETY
73
Going Places
By Cecelia Ager
Optici on Rollar Bearings
I There are certain exercises said to strengthen the eyea, which consist
'o< rolling the eyes In the sockets while looking as far to the right, then
; to the left, again as far up, then as far down— as the exerciser possibly
itfii. Exactly how to perform this exercise Is demonstrated by Marlene
^.iMetrlch In 'The Devil Is a Woman," who Is busy at It from beginning
.». to end of the picture. Miss Dietrich's own very beautiful eyes may he
^^en as proof of the exercise's success.
There Is also ah exercise reputed to Improve the contours of the mouth
.^rnlle widely, then pucker the lips fuisomely In a pout; repeat ten
times — at which Miss Dietrich Is likewise adept. Here again Miss Dler
trlch'fl own mouth serves as example of the beauty that can be achieved
?. through diligent training, provided, of course, there Is natural beauty to
i Jwgln with.
i-. Besides exhibiting a continuous proficiency In eye and mouth exercises,
^MIsB Dietrich shows how to relax the muscles of the torso and neck,
Bjust In case, no doubt, one should be called upon to go Into the Llndy
I Hop. MIsa Dietrich's head wobbles on her neck whilst her whole body
V slowly Jiggles, here eyes roll and her mouth draws flat against her teeth
i and returns to its regular quizzical expression. Though It may appear
J that ISB Dietrich has a bad case of the fidgets, actually she's only
■ concerned with giving a characteristically thorough Teutonic Interpreta-
tlon of Latin fire. She hasn't got the jitters; she's got 'animation'. So
'•"^conscientious is she about enacting 'Woman, the Eternal Enigma,' that
jhe won't stop for a moment and be still, not even for the scenes ^of
^presumed dramatic tension. Should she permit herself to pausei In her
■^recurrent survey of the four corners of each set and look her vls-a-vls
^rtralght In the eye, It seems, he might see through her. He might dls-
^cover that her 'Mystery' Is developed from her mysterious, bewildering,
Lastonlshlng clothes.
Not even Garb o In the Orient has approached, for spectacular effects,
j^Dletrlch In Spain. With fringe, lace, sequins, carnations, chenille, nets,
'^ embroideries and shawls. Miss Dietrich is hung, wrapped, draped, swathed
^ and festooned. Matching the sets In their profusion of arresting detail,
■f ber costumes are magnificent In the way they each achieve a definite,
^.clea^-cut line despite their wealth of ornature, the way their knick-
-knacks fall into a pattern designed ■with flair and Imagination solely to
fatter and adorie. Her costumes are completely Incredible, but com
f.pletely fascinating and suitable to 'The Devil Is a Woman.' They reeH
, with glamour.
j Miss Dietrich's mask-like make-up and bizarre coiffures abound, with
' beauty hints. When she lowers her shiny, heavy eyelids, it may be seen
. that artlflclal eyelashes are afllxed only to the outer halves of her upper
eyelids, Intensifying thus the wide-spacing of her eyes and yielding them
■ a provocative upw:ard slant. Her lower lids are deliberately not accented
with black, which would define the boundaries of her eyes and so limit
their size. Her natural eyebrows have been blotted out and soaring new
ones etched far above them, which, though they rob her eyes of anything
;'other than a fixed, wondrous expression, assist the fantastic styllzatlon
that characterizes Miss Dietrich's pictorial treatment. Though her head
is bedecked with an Infinite variety of Spanish combs, flowers, shawls,
fringes and veils, they've been arranged so as to frame her face, never
to Intrude their fripperies upon Its expertly-enhanced, submissive beauty.
Miss Dietrich emerges In 'The Devil Is a Woman' as a glorious achieve-
ment, a supreme consolidation of the sartorial, make-up and photo-
, graphic arts.
Beauty Reians at State
Gladys Glad, bruited about as Zlegfeld's loveliest blonde and living up
' to every word of the superlative billing. Is on view at the State this week
where she Is proving that beautiful showgirls can, too, remember lines —
they can remember lines Just like real actresses. Miss Glad plays straight
for Mark Hellinger and Harry Jans and lends her good offices to several
blackouts, and she concentrates so seriously on these endeavors that she
Is even willing to let a little frown appear between her lovely eyes while
■he ponders over what comes next. That's how earnest she Is about her
work. She will even frown for it— though everybody knows that frowns
engender wrinkles In time.
Miss Glad has chosen for her State appearance a series of very smart
black costunies, rife with discreet good taste and dedicated to a genteel
display of her excellent long-legged figure. They are almost tailored
clothes, their blackness setting off to best advantage her shiny ash blonde
hair, their simplicity accentuating her sweet femininity. For her finale
costume, when at laat she may stroll on a full stage, again the most
beauteous of them all. Miss Glad wears grey taffeta delicately plalded
with red, and a red chiffon muffler casually looped Inside the neckline
of the waist-length fitted Jacket. Miss Glad Is most comfortable In this
icene, for Miss Glad loves what she can do beet— a parade.
The six noblewomen of the Twelve Aristocrats, who also appear with
the Mark HelUnger-Gladys Glad unit, dance rhythm toe taps In honey
latln brevities made with orange chiffon godets and ruffles on the puffed
rteeves, dance adagio waltz and fly through the air In white satin gowns
With black bows marching up the tailored bodices. For the finale. Aris-
tocrats In baby blue sotin minuto pleated skirts with baby pink bows
and sleeves.
Creeps and Chills
Rats, bats and bugs, photographed In becoming soft clo,se-ups, scuttle
Jerkily through 'Mark of the Vampire,' minding their own business— the
ihudders and creeps racket. Actors with painted pallor, red moist lips
and leers, slink self-consciously through 'Mark of the Vampire,' trying
to muscle In on the rats, bats and bugs' territory— but the rates, bats
tcad bugs are too good for them, too smart. They know better than to
itraln for effects.
Ringleader of the competition Is Carol Borland,- a moody and preoccu-
pied young woman In a beautiful white shroud who stalks In the night
through dark vaults musty with cobwebs, which never disturb a hair of
her menacing coiffure nor rate a side-ways glance from her straight-
ahead staring eyes. Thov jh she arranges her long black hair like a
lhadonna, parting It In tl j middle and drawing It straight down to her
Shoulders, it becomes, n demoniacal Miss Borland, a black hood of
malevolence. It seems that when Miss Borland sees a tender young
throat, her slanting eyes light with an unholy gleam, abetted not a little
by the studio lights which a:t the same moment focus their beams upon
them. Miss Borland, the stoiT goes on, was once bitten by a vampire,
ftnd ever since she's been wanting to bite back. Miss Borland Is very
ftood. In 'Mark of the Vampire,' at being a really not nice person.
The tenderest young throat taunting Miss Borland belongs to Ellzabetli
Allan, who Is the heroine of 'Mark of the Vampire,' and far too good
for the stock swoonlngs and hypnotic trances the role requires, tliough
UIss Allan never lets on that she thinks so. If Indeed she does. She's
»bed most of the time recovering from her mysterious wounds, but once
Ihe may be seen moving decoratlvely through the old castle garbed with
just the right touch of impending-doom atmosphere In a long white robe
with flowing sleeves and thick wWte cords tying the nock and waist.
Impotent Menace
It's darned tough on Lucrezla Borgia— she who'd gone through so
touch to carve out a name for herself— now to have It said of her by
Warner Bros, that their nice, American Margaret Lindsay la J\lst like
W, It's mighty hard on Cesare, too, after having done so brilliantly In
his particular line, now to have It bruited about that his Iniquitous blood
«tlll flows In the veins of pleasantly earnest Donald Wooda. A pretty
sad wind-up for the Borglas, having to return from their anug caverns
(Continued on page 74)
Did You Know That —
Lupe Velez became so emo-
tional Willie broadcasting the
other night that she wept and
wiped the tears all over her
yellow suit. . .Nanette Guilford
must have lost about 50 pounds.
...Joe Furnas' novel will be
out next month... Mrs. Max
Gordon's tliat busy getting
ready for Europe. . .that new
star sapphire of Gwen Heller's
(Mr.s. Howard Lang) is 72
carats. . .Hazel Flynn Is writ-
ing radio scripts. . .Tou can
still find Eddie Buzzell's Rolls-
Royce parked while he dines
with June Clay worth. . .Doro-
thy Hall and Neal Andrews are
redecorating their yacht
. . , That was Helen Ferguson
and Fay Wray at Bruck-Weiss
the other day... If you really
want to hear "When Irish Eyes
Are Smiling" ask Joe Breen's
boy. Tommy, to sing it. ..Alice
Glazer's daschhund Is named
'Frauleln Elsa,' no kUldIn'...
Doris Warner L.oRoy has the
most exquisite hands... Ruby
Jolson leaves tommorrow
(Wednesday) with her niece
for California. . .The cup he
won with Walter Hagen Is Bill
Frawley's most prized posses-
sion... Inez Courtney would
like to know who's sending her
those roses every day...Irma
Warner Is crazy about polo,
now that young Jackie plays.
Marian Spitzer Is receiving In
her pink and brown boudoir
since that operation. . .The
Aces (Easy Aces) are taking a
house In Saratoga Springs . . .
Flo Haley has some swell
cracks to her credit. . .Friends
of Mary and Dick Wallace are
pulling so hard for his re-
covery.
Stepchild
(Continued from, page 3)
But when they do, they as a rule
kick around the preparation of
every other department connected
with the picture.
Despite the fact that still pictures
are valuable to their popularity,
players are the worst stallers. They
win do anything to escape being
photographed on the set. When
finishing a scene, they usually look
for a place to hide, and Invent ex-
cuses to duck the still men who
have become regular bird dogs In
hunting out hiding players. Actors
feel that their art lies In motion,
not stills. Furthermore, It Is hard
for them 'to hold an action pose In
a atlll picture' after they have done
It a dozen times for the screen.
In the portrait galleries of the
studios. It's another matter. There
most players ar&at home posing- for
those arty pictures. This holds true
particularly of the femmes, who go
sucker In a big way for fashion art.
Two beet portrait subjects In pic-
tures are Claudette Colbert and
Carole liombard. Both spend days
in the galleries being photographed
as long as the pictures have a
chance of landing In the slick mag-
azines.
Tallulah Bankhead while here
lived In the portrait rooms, made
her own deal for pictures of this
nature. Toughest to get Into a gal-
lery are Blng Crosby and Gary
Cooper. Paramount has less than a
dozen posed portraits of the crooner.
On the other hand, studio has over
1,000 sittings of Miss Lombard.
Grace Moore has become portrait
conscious recently, sees the value of
class photograplis.
Both Joan Crawford and Jeein
Harlow are pushovers for a portrait
lens, but balk on set stills. If In
the mood, John BaiTymore will
spend days In a studio portrait gal-
lery. If having an off day, horses
couldn't pull hlnri In. Marlene Die-
trich also likes to pose for sittings
but until recently Insisted that Josef
Von Sternberg supervise the light-
ing.
Garbo on each picture will epend
two days making portraits but only
if Clarence Bull Is the photographer.
Sylvia Sidney no like photography
of any kind, has to be sold Into pos-
ing. Jack Holt Is another who re-
fuses to go into a gallery. Joan
Blondell only needs a suggestion
and she's before a lens.
Something that puzzles the set
still man: To. him they are all pho-
tographs and he can't understand
why players will pose all day. for
portraits, but refuse to stand still
for ia minute while he grabs a still.
Most of the BtlU boys are gradu-
ates from newspapers, where they
made reps as new."? photogs. To them
a picture la a picture no matter how
they got it.
Among the Women
By The Skirl
Beet Dressed Woman of the Week:
RUBY KEELER
('Go Into Your Dance'— Fil )
Go Into Vour Duds
New York turned out full force to greet Al Jolson and Ruby Kcelcr's
personal appearance at the Capitol Theatre Thursday evening, the
occasion being the premiere of 'Go Into Your Dance." It was a memor-
able event. Eddie Cantor, In rare form, introduced the stars, also
calling on many well known people In the vast audience to take a bow.
Among them were Joe Weber, Block and Sully, Morris Gest, Bob Hope
and Archie Moyo, who directed the picture.
Miss Keeler In a simple little black suit with white blouse was sweetly
shy and retiring,, leaving the stage to Al Jolson, who sang several songs.
Only a few hours previous she was declaring Eleanor Powell could
dance rings around her. That Is Ruby Keeler.
'Go Into Your Dance' shows Miss Keeler is far more than Just a tap
dancer. The routines go from taps to ballet, and as for acting, she Is
at her best In this picture. It must have been the Jolson Infiuence, as
she seemed so much more at home before the cameras than heretofore.
As a dancer In a Mexican dance hall Miss Keeler leads 'a number In
short black pants with a white blouse and checked waistcoat. A row
of show girls m black gowns, white wigs and huge picture hats back
her up. The big number finds Miss Keeler In a fiuffy dancing frock
consisting of several layers of net with a sparkllng^ belt and a simple
bow at the throat.
With the male chorus In full evening regalia. Miss Keeler goes from
one costume to another, the other being a minstrel outfit of white
studded In brilliants. A globe trotting number In real Warner Brothers
style has Miss Keeler In Spain with, a long dress ruffled at the hem
and short sleeves of lace. The large comb In the hair Is most becom-
ing. The next costume for this number Is elaborately spangled In black
and silver. The girls of the chorus are In black cerl skirts and silver
brassieres. As a dance hall girl. Miss Keeler wears a short black skirt
and bodice, scarf fashion. Off stage. Miss Keeler la seen in a series of
cloth coats, tailored suits and several dressing gowns of note.
Glenda Farrell Is well dressed throughout the picture. She shows an
abundance of silver fox. One caped outfit has a collar of this fur
ridiculously high. A black evening gown Is trickily trimmed at the
top with much tiny white ruffling.
Helen Morgan makes her appearance In an ermine wrap over a black
gown with the low decolletage edged with a silver fold, A. light cloth
caped dress Is lined with a metallic material. A couple of dark dresses
are worn with sables.
Abe Lyman and his band are a big fiash In a red setting, for the
stage show. Lyman looks swell In talis and white tie and his men In
white mess Jackets.
Mltzl Mayfalr does her familiar routines In black Jet pajamas trimmed
with ermine and a dancing frock of pale pink chiffon with the scams
outlined In brilliants. Saxon Sisters are . In their white tailored suits.
Rose' Blaine Is simply dressed In black and white organdie with a
red belt.
At the M. H.
The Music Hall presentation starts off with the huge orchestra and
Julia Glass as piano soloist. Miss Glass is In a deep coral gown, ankle
length, and with low neck and no sleeves. 'Fisherman's Legend' follows,
with the scene the ocean bed.
It is something new for the adagio team of Nicholas Daks and Helen
Leitch. Miss Leltch wears only the tiniest bit of gold fringe. From
sea to Quaker Town Is some Jump and the Rockettes, none the worse for
their water experience, look lovely In full skirted grey chiffon frockg
and quaker bonnets.
Cole Porter's 'Night and Day' received unusual treatment, although
.done with placques used In other numbers. Some of the girls are in
black cerl gowns with silver caps. A few are In nude satin with blue
veils, and one miss stands out In a flaming red dress. The grand finale
Is all too short. Coming up from nowhere, huge .flowered pedestals and
a wide stair case show an ensemble of rare beauty. Girls recline on
this staircase in white ruffled hooped gowns with huge hats and col-
ored parasols.
The Ben Hecht and Charles MacArthur picture made here in the
east between backgammon games Is all that was expected of it. Called
'The Scoundrel' and stars Noel Coward. Coward can write his own
ticket after this picture.
Julie Haydon, Martha Sleeper and Hope Williams do swell Jobs. MIsa
Haydon Is new and promising. The clothes are not outstanding, although -
In good taste.
Miss Haydon Is seen in two dinner dresses, one of white lace with a
square neck and one consisting of a dark velvet skirt and shiny sequin
top. Miss Sleeper with a sophisticated hair comb looks nice In 4 white
Bult with a striped scarf and sm.all brimmed hat. A negligee of white
Is entirely surrounded with deep ruchlngs. A black dress has sleeves
of white braiding on black. Miss Williams wears two becoming hats and
Is slacked for skating. She's also seen briefly In a lace frock with a
metal belt.
At the Palace
Will Rogers' picture, 'Life Begins at 40', drew a fair crowd to the
Palace Friday afternoon (3). Vaudeville got underway with Serge Plash,
Mattlson Rhythms, a youthful contingent consisting of five hoys and
throe girls, are fortunate In having had someone who knows how to dress
an act. The boys are In white belted suits, changing to tux, while one
lad sticks to the white jacket with black trousers,
A pair of the misses are In natural colored lace with a satin sash
and bow. A little dark haired girl wears a lovely frock of blue taffeta
made with full skirt and short tight fitting bodice. Crystal buttons run
up and down the front of the bodice and edge a good looking short sleeve.
Brown satin pants with an orange blouse are worn by one Of the girls
for a short dance and all three girls came on Zor the finale In black
trousers with silver moss Jackets anrl black blouses.
If Harry Savoy's woman partner dressed well, all would bo okay. The
dress worn by this/young woman Is badly hung and looks as though It
had been run up In the dressing room. Grade Barrle Is nicely dre.'jued
In the palest of pink lace, made fhlrtwalst fashion. Pearl buttons and
buckle are the only trimming.
'Laddie' Drawa Titters
'LaUdic,' the picture at the Roxy, brought titters from a large audience.
It's a dated story. Gloria Stuart looks well In the old fashioned costumes
but Is a little too dignified. The child actress, Virginia Weldler, Is what
Is known as a screen pest. Lines rldlculou.'jly adult are placed In this
child's mouth. It's all too sad.
Stage show has Kathryn Parsons singing old songs in a gay ninety
costume of pale pink worn with a large picture hat. A parasol of blue
was carried. Roslta Ortega did her Spanish dances In a blue satin frock
made with one side ruffled in three layers while the other side was of tiny
white ruffles. The whole dress was ornamented with what looked like
diamond stars. Another frock was of white laco ruffled to the hips
above a bodice of solid brilliants. The Gac Foster girls looked well In
white satin skirts with white mess jackets. Blouses were red as were
gloves and socks. High h.its wore banded with red and slippers were
white. Colorful wr-re thp.^e girls In .Spanish costumes of many hues.
74
TARIETY
1IMES SQUARE
Wednesda7, May 8, 1935
East
Abraham Schrler, musician, and
James Artenuto In police lineup
Wednesday (1) charged with re-
ceiving 167,000 feet of motion pic-
ture film stolen from the, duPont
works In Jersey Inst March 2.
Newsreel containing an attack on
present administration by Gov. Tal-
madge, of Georgia, viewed by Pres-
ident and guests at a private show-
ing in White House, evoked a hearty
laugh from chief exec and friends.
Betty Fiirness planed In from
Coast.
Law stepped In and removed 22
pickets from front of Star theatre,
burley house In Brooklyn. Musi-
cians and stagehands are striking.
Show at Hippodrome to raise
funds for Jewish refugees from
Germany, gros.sed $6,000.
Herbert Witherspoon tells the
Music Week lunchers that opera
has ceased to be a society fad and
must gain the support of the mass-
es to survive.
Sue Hastings' marionettes to
travel. Will go to the London Pal-
ladium for two weeks with possibly
other English dates to follow.
Palisades Park bought by Nick-
ola.s M. Schenck at a sheriff's sale
f6r $150,000. Sale- to satisfy two
mortgages held by Mr.s. Schenck
and Clarence Hand, each for $250,-
000. iianH made a larger bid but
was disqualified since he could not
proffer the required certified check.
James T. Powers, .Tames Kirk-
wood. Zila Johaan and Francis
Conlon among the. leads in support
of George M. Cohan in the Players'
production of 'Baldpate.'
"Three pupils of the Professional
Children's School ran the benefit at
the Biltmore Sunday (5). The eld-
est is 16.
John Golden lending his new
plays to the Play Troupe. Port
Washington (L. I.) little theatre,
for trvouts. First will be 'Salt
Water.'
Some sort of record last week
when the Post Office department
barred the malls to 412 suspected of
being connected with the Sweeps.
Private schools combine in selec-
tion of a program to be shown at
the- Friends' seminary May 17 as a
sample of approved child programs.
Management of Riviera theatre
Working with the committee.
Court of Appeals tosses convic-
tion of nudist gymnasts while anti-
nudity bill tfwalts signature. Holds
that nudists do not 'openly out-
rage, public decency' as charfeed.
Backwash of the Oxford theatre,
Brooklyn, picketing Is the suspen-
sion of two American Legion posts,
the M. P. operatprs post and the
John Philip Sousa post. Both per-
mitted Its members to picket In
•uniform.
Stir in Equity when a circular
called the members to parade May
1, joining the labor union turnout.
Officers denied complicity and an-
nounced members must not turn
cut as an Equity contingent.
Equity council last week sus-
pended Raymond Bond, Billy New-
ell, Michael Whalen and Lela Bliss
for appearing In 'Kitty Dooley' in
Los Angeles with non-Equity mem-
bra;
News From the Dailies
This department contains rewritten theatrical news items as published during the weel( in tht
daily papers of. New Yorl(, Chicago, San Francisco, Hollywood and London. Variety takes no
credit for these news items; each has been rewritten from a daily paper.
bers. They will be given until May
28 to reply.
City Investing Co. filed suit
against the Astor-Bljou-Morosco
Theatres Co. to foreclose an out-
standing mortgage of $1,000,000 on
two adjoining plots at B'way and
45th. Mortgage had been reduced
from $1,250,000.
Bobby Sanford will resume shows
aboard the Buccaneer In conjunc-
tion with the Hudson River Day
Line. Starts June 1.
That send-a-dlmo chain-letter
scheme is getting into New York
and worrying the post office.
Fights between competing red
caps in the bus terminals mussing
up Times Sq. One stabbing.
Peggy Strickland, singer, to sue
for a divorce from L. Hyler Connell.
Says they, like each other too much
to get along together.
Richard Rohman, newspaper man,
has written 'The Power of the
Press,' based on the Newspaper
Guild. Title was used back in '91
on anotlier play.
Last performance of 'Green Pas-
tures' electrically transcribed for
Rowland Stebbins. Added one-
eighth to the pay checks in accord-
ance with Equity rule.
Actors' Forum, Equity insurgents,
offers 10 candidates for Equity elec-
tion May 27.
Medicinal mud deposits discovered
at Atlantic City and the Playground
will go in for cures in a big way.
Ample deposit.
Columbia professorette declares
she can determine a person's orator-
ical ability through the facial con-
tours.
Suit of Harry Paaternack, ticket
broker, against Jimmy Durante for
$96.35 tossed out of Municipal court
Thursday (2) when Pasternack
failed to appear.
State agents raided Newark sa-
loons last week because they were
selling whiskey at a nickel a glass.
Gave 16 drinks to the pint. Owners
proved they made a profit of 66%
on perfectly legal liquor. Just a lit-
tle young.
Theatre Alliance has Issued a
prospectus. Names Elmer Rice as
producer of some of its works.
Players Club spring revival set
into the National theatre starting
May 27.
Edwina Booth arrived in town en
route to London In search of medi-
cal advice from physicians more
familiar with African diseases.
According to the dallies, Irving
Bressler called up the sheriff when
his show boat at Point Pleasant,
N. J., was raided. Wanted to know
what had happened to the protec-
tion he had paid for. Had been op-
erating as the Club Royale.
Atlantic City moralists making a
heavy drive against dog racing. Us-
ing repirints about pup chases in
Miami and elsewhere to prove the
Playground will go to the dogs in
a double' sense if they let the
pooches stay.
Hedgerow Players using a trans-
^iiiiiiiiNliiHtii,iinniiiiiiin)iiiiiii|itiiiiitiiitiMiiiii.ii,iiiiiiii iiitiiiiiiiiitiiiiiiiiiiiiitiiiiiiiiiiiiiiniiiiiiiilinJUiiiliiitiiiM) iiiiiiiniiiiiiiiuiiliiiiiiiiiitiiiiiuiiiitiiiMiii
New York Theatres
iiiruimnnininin
4t>% ■reiCT
CLAUDETTE COLBERT
In ' TMVATE WOBI .D3"
On Stage i — Mark HelUnser,
Gladys Clod and others
Starts Friday
Sean Wm.
nARLOW • FOWEIX
In "RECKLESS"
CAPITOL
R K 0 THEATRES
RKO 86th ST.
RKO 81«t ST.
at lexlnglon Av*.
on Broadway
\V0(1. 10 Frl.,
Wed. to Frl.,
May 8 to 10
May 8 to 10
"C.WT.UN
"WO.MAN IN
IllltRlCANE"
THE DARK"
—and —
— -and —
•CASK OF
"ROCKY
t'LKiot.s
MOCXTAIN
IJiUDE"
JIYSTERV"
tnv fii J I'.M,
ZND SMASH WEEK!
•'★★★•^r'— 'I'll" News
j\MES
CAGNEY
In "G-MEN"
PARAMOUNT^™"^
SQUABK
DIETRICH
in "The Devil Is a Woman"
Fri.— SIAE WEST In "Coin" to Town"
RIVOLI
NOW 3rd BIG WEEK
VICTOR HUGO'S
"LES MISERABLES"
Produced by Darryl Zanuck, with
Fredrlc March nnd Clias. I,au?Iiton
RADIO CITY ROCKEFELLER
MUSIC HALL
NOEL COWARD in
The SCOUNDREL
Written and produced by Ben Hceht and
Cliirles MacArlliur
A Paramount Release
ON THE STAGE . . . "Contours" In tlirce
scene produced by Ltonldolf."
AM OAT
25c to 2
35c to 7
ANT SEAT
★ * % ★"—News
"LADDIE"
riun a Ble stage Show
;tli Avt.prty V Show Value
soih et.'
^ ot the Nation
latlon of a German version of 'An
American Tragedy.' Jasper Deeter
says it's better than the local prod-
uct.
Suminer theatres planning fash-
ion shows between acts to jazz biz
this season. Mannequin school
staging with its pupils.
Police gathered in 19 men and
women picketing the offlces of the
American Mercury. In sympathy
with the seven office workers on
strike because two were fired.
'Trenton-Gayety Corp., purchases
Gayety theatre, Trenton, under
foreclosure by a Newark building
ai)d loan.
Moss Hart and Cole Porter wire
from Cape Town they have com-
pleted the musical comedy they
have been writing for Harris and
Gordon. Will be called 'Jubilee' un-
less someone changes his mind.
Guy Robertson flew to his mother
In Denver following the Saturday
night performance of 'Great Waltz.'
Back in the cast Monday.
Greta Grandtedt getting a Mexi-
can divorce from Ramon Ramos,
ork leader In the Rainbow Room,
Radio City.
Tunnels and ramps in Rockefel-
"■ler Center opened to the public last
week. To facilitate passage between
the buildings and to care for truck
deliveries.
Katharine Hepburn to quit pic-
tures for a few weeks in summer
stock at Saybrook, Conn. It's her
summer home.
Fritz Krelsler to South America
on the Zep. Will give concert at each
stop.
Business manager of the Meyer-
hold theatre, Moscow, and his as-
sistant flred from jobs and forbid-
den to take any other theatre posi-
tions. Outcome of the row over
the ousting of 200 whose seats
were required for visiting diplo-
mats.
Theatre Alliance selects a board
of advisers who will piclc the mem-
bers, of the apprentice group. Wants
about 50 promising amateurs to
study with the professional element.
Covers the country. Including Gll-
mor Brown of Pasadena Players,
state university heads and little
theatres.
Robert Henderson shipped 43 ac-
tors to Milwaukee Saturday (4) for
his drama festival.
National Shakespearean Studio
formed In N. T. to be headed by
Alexandra Carlisle. Katharine Cor-
nell, Eva Le Gallienne and others
on the advisory board.
Jumping frogs the attraction on
the Central Park Mall May IB. Cu-
rator DIttmars will import 200 from
Louisiana and assign them to va-
rious civic bodies. Jack Dempsey
may referee.
Hal Roach will make one two-
reeler In N. Y, next month with
winners of a contest featured by
Loew theatres and Daily Mirror.
Tom Weatherly takes Percy
Waxman'3 'March of Time' skit for
his revue, 'Standing Room Only.*
Originally done for the Dutch
Treat club.
Westchester Bettor Homes ex-
hibit under approval of Federal
Housing, laboriously explains that
model home and other pifts are --t
a lottery but 'just door prizes.'
Following a recent Invasion from
Cape Cod, Eddie Dowling has hired
two town criers for 'Thumbs Up."
One will bawl out the show at Har-
mon for the N. Y, C. travelers. The
other is at Manhattan Terminal.
Jimmie Durante finally signatures
that 'Jumbo' contract with Billy
Rose and Rose also positively ties
up the Hippodrome.
Messenger for lace importers
stuck up on Broadway at 42d street,
Saturday noon, and relieved of two
grand.
Gertrude Stein sailing for France
Saturday (4) after ' a six months'
stay here, declared that American
youth 'best understands' her ideas.
Reports from Parl.s state that
Feodor Challapin, Russian tenor,
has improved from recent attack,
but is still not completely out of
danger.
Jose Iturbi, Spanish conductor-
pianist, departed for European va-
cation.
Gatti-Casazza, retired Mot opera
Impresario, arrived in Naples Sat-
urday (4) to begin retirement on his
native heath.
Berlin will suffer a paucity of
theatres when, on May 12, ostensi-
bly for renovation, five of city's en-
tertainment places are to be closed,
during the hot spell. Unusual con-
dition, as same theatres have been
known to remain open during
June and July. Attributed to eco-
nomic conditions and Nazi ban on
foreign plays.
Radio preachers denounced by
Bishop Adna Leonard at New Eng-
land Methodist Conference in Low-
ell, Mass.
Hotel Barblzon, N. Y., has ob-
tained a $250,000 bank loan.
Mile. Gillette, performer of the
pendulum leap with the Barnum-
Ringling circus, escaped death but
tached to her ankles snapped and
whole weight was placed on re-
maining; strand after completing
jump. Accident happened at fare-
well show Saturday night (4) at the
Garden.
Earl Carroll took 75 of his 'Scrap
Book' chorus to back him up in his
appeal to the Supreme Court to Is-
sue a permanent injunction against
the Scene Painters Union boycott.
Justice Shientag seemed to appre-
ciate the visit, but said that had no
bearing on the legal aspects of the
case. It's Carroll's contention that
160 will be thrown out of work" If
ho cannot get scenery for his pro-
duction. Union says he must first
pay for the last scenery he got,
which Carroll contends he Is not re-
sponsible for. Judge refused ap-
pl'ication.
Elsie Janls visited Mayor La
Guardia and sold him some tickets
for the 77th. Div. boxing bouts.
Gertie and Benny Kolmonovlty
enter suit in Brooklyn court, against
S. P. Mogelewsky and the World
Clothing Exchange for furniture
promised as part of a radio promo-
tion; They were married last year
and Mogelewsky bought the groom
a suit and gave the bride $10 with
which to rent a wedding gown, but
he allegedly reneged over furniture
promised oyer the air.
Unidentified former grand opera
singer was a guest at a recent op-
portunity night staged by Gimbel
Brothers for its staff. Liked the
voice of the third prize winner,
Bei;nard R. Glass, salesman, and
has offered him two years voice
schooling. Glass used to sing for
the late Joseph Rosenblatt.
Theodore Hodgman, assignee for
Royal Amplitone Co., flies suit
against the usual defendants in a
$15,000,000 action for alleged In-
fringement of sound patents. Also
includes ASCAP and MPPA, in ad-
dition to picture and electric con-
cerns. Suit In N. Y. U. S. District
Court.
Mrs. Maria Piastre, wife of the
concert master of the N. Y. Phil-
harmonic, who died at a party April
30, was poisoned, according to the
report of the city toxicologlst. Po-
lice decline to say it was suicide,
but point out she was recently
treated for an attempted suicide by
gas poisoning. She was estranged
from her husband.
Three N. Y. companies experi-
menting 'With metal cased pianos.
Said not to affect tonal quality.
Walter Huston quits 'Dodsworth'
and' show folds 10 days ahead of
sked.
NRA Codlsts up against it. N. Y.
manufacturer wants to demonstrate
'invisible panties' on live models.
Question is if they are Invisible,
what's the use? If not invisible
does the phrase come under the
head of misbranding.
'The Old Maid' draws the Pulitzer
1935 award as forecast. 'Now in
November' gets the novel ticltet.
42nd St. Ass'n causes arrest of
five sandwich men In Times Sq.
section.
Polly Adler pleaded guilty to dis-
orderly house charge Monday (6).
Will take sentence on that, evading
film charge.
Gov. Smith comes to the aid of
James W. Blake, part author of
'Sidewalks of N. Y.' Sent hi to
the hospital.
Coast
Return of $25,000 to Mary Pick-
ford, invested in a suburban de-
velopment promotion of Bayly
Brothers, ordered in L. A. Superior
court ruling.
Monica Bannister, actress, di-
vorced after New Year's day wed-
ding in Tijuana, Mexico.
Paintings valued by mother o'f
Elissa Landi at $26,000 and by in-
surance appraisers at $5,000 stolen
from the Landl home in West Los
Angeles.
Grant Withers told L. A. police
he was beaten up by Joe Benjamin
former lightweight boxer. Fe^
weeks ago ' Benjamin took a poke
at Fred Perry, tenpls champ.
Bank acting as guardian of
Jackie Cooper, paid government
$3,277 deficiency tax on Juvo ac-
tor's 1932 income returji.
Gouverneur Morris, novelist, jailed
in L. A. suburb on suspicion of
drunk driving, after colliding with
car driven by Ralph Farnirmr
Mary Pickford laughed off reports
that she and Buddy Rogers would
be married after they were found
together at a country club near
Santa Cruz, Cal.
Grant Withers -sued in L. A. Su-
perior Court by William W"cllman
on $3,840 promissory note.
Judgment for $1,450 given Lon
Young against wife of Roy Chans-
lor, screen writer, in washup of cafe
imbroglio in which Young figured
at receivitig end of a thrown cock-
tail glass.
Fred Keating paid $50 fine for
L. A. co-ed convicted of handing
out anti-war handbills.
Phillips H. Lord (Seth Parker)
denied in Los Angeles that his re-
cent SOS call was a hoax for pub-
licity purposes.
Petition in bankruptcy filed In
Los Angeles by E. A. Du Pont, film
director; liabilities listed at $44,676
and $100 in assets.
Margot Graham, film actress, re-
ported loss of $1,500 sable.
Otto Klemperer, conductor-refu-
gee from Germany, instructs attor-
ney in L. A. to draw up first nat-
uralization papers.
Former wife of Tim Whelan, film
director, caused his arrest in L. A.
on asserted delinquency of $5,000
alimony arrears.
Reno court upheld Latvian di-
vorce of Max Relnhardt.
Los Angele."! Trafllo Association
trots out new set of figures to bol-
ster its boast that Intersection of
Wilshlre boulevard and Western
avenue is busiest corner in the
world. Average of 109,313 vehicles
pass in a 16-hour period.
Nat Pendleton complained to dis-
trict attorney that ho was swindled
out of $700 'oy a braced roulette
wheel. Max Mai-x, agent, named In
warrant.
Gertie . Messlnger, film actress,
divorced from David Sharpe, tum-
bler.
Charles Ray divorced in L. A. on
a cruelty charge. Married 20 years
ago.
Mrs. A. H. Woods advised in Los
Angeles that she had been be-
queathed $250,000 in the will of F. J.
GodSol, her cousin and organizer of
the Goldwyn Pictures Corp., who
died recently in Switzerland.
Midwest
Court ruled against a motion to
quash the warrant for the arrest
ot Will M. Hough, playwright and
songwriter, on a charge of wife and
child abandonment. Hough, now in
custody in California, will be re-
turned to Chicago on complaint of
his wife, Isabel Lamon Hough.
Frank Prince, whose legal name
is Prlnz, and who is warbler with
the Ben Bcrnie band, was divorced
by Mrs. Elinor Raub Prince in Chi-
cago on grounds of desertion.
Clyde Osterberg of the Motion
Picture Operators' Union foiled at-
tempted assassination last week.
Gunmen beat him, flred two shots
which missed and then fied.
Texas Centennial in '36
Dallas, May 7.
Gov. James Allred today (Tues-
day) signed the $3,000,000 Texas
Centennial bill giving Dallas an
expo in 1936. Sonie $1,200,000, plus
indefinite aid from a $500,000 fund
covers the expo; rest goes to his-
toric pub celebration.
Bill asking at least $3,000,000
U. S. aid will be. Introduced in Con-
gress tomorrow (Wed.) morning,
Walter Cllne, expo director, said.
Fair now has available approxi-
mately $1,500,000 of its own $3,-
500,000 Dallas city money plus state
money.
Going Places
(Continued from page 73)
in Renaissance legend— to haunt a mystery picture called 'The Florcntin
Dagger.'
Miss Lindsay, who— whenever people in the film exclaim at her like-
ness to Lucrezia, pants, glon-ers, then narrows her eyelids in conscien-
tious effort to reflect the femme fatale— is always photographed with
a sinister black cat and wears a hat with a peak descending down her
brow, and a black satin dress collared severely high at her throat, for
menace. It must be rather discouraging to Miss Lindsay, therefore, to
notice that she Just can't seem to scare a' fly. But that's what comrf
of playing fine forthright young women so long — It leaves one with
a pernicious aura of virtue. , Rafaelo Ottlano, as an Italian innkeeper's
wife, has a finely chiselled profile, much more apt to conjure up Lucrezia
Borgia than Miss Lindsay's— If Lucrezia simply has to be conjured up.
Florence Fair hides behind a mask for the duration of the picture, and
so she, too, Is more threatening than poor Miss Lindsay, as is Elb
, ^ Malyon oia well, for Miss Malyon, again, at least slinks around i"
sufCered' severe' wrenching of her J trailing black garments with suspicious veils over hor fare, and i"-'
fntire body when one of wires at- j photographed from crooked-making angles.
f
Wednesday, May 8, ]93I>
TIMES SQUARE
VARIETY
75
Films ^ 2 Tragedies
(dfetlnued from pase 3)
day nleht, the second for Wing, und
^re improving. William Kapian,
broken leg; Mrs. Kaplan, whose
broken back and partial paralysis
necessitated the emergency opera-
tion which subsequently proved
fatal. Shavpe, auperflcial Injuries.
Young Coogan Escapes
In the Coast auto cracUup, Jackie
Coogan, Jr., now 19, owes his escape
through a request to ride In the
yumble seat, stating he couldn't hear
' Inside the coupe, due to an old head
injury. It was a new car, belonging
" to Jackie, which his father was rlrlv-
Jng. Accident. was reported caused
'. on the Imperial Valley-San Diego
•drive when a speeding car in the
■ opposite direction, with two women
. occupants, caused the fllm party to
swerve off the road. Coogan, Jr.,
•was sitting in the rumble seat be-
filde his pal. Junior Durkln, and
through being thrown clear his life
. was spared.
-Toby Wing, whose reported en-
■ gagement to young Coogan had been
, officially denied- by his mother,
'. stated ' that both she and her etster,
" Patricia, .had i premonition about
; their father not flying with the Par
■ party. She also was to have been
■ in the Coogan party, but delayed by
a production assigrnment.
Funeral services for John Coogan
were held yesterday (Tuesday) at
Hollywood Rosary and high mass
at Church of the Oood Shepherd,
with burial in Calvary cemetery In
lios Angeles. Junior Durkin rites
also May 7 with Interment in Forest
lAwn. Glendale, Calif. Jackie
Coogan left the hospital May 7 to
attend both funerals. Robert Hor-
nier services on May 9.
New Production Setup
Paramount recruited a new pro-
duction unit for 'Annapolis Fare-,
weir following reports from Macon,
Mo., that those in plane crash would
be unable to proceed. Al Hall takes
over direction, Jack Voshell be- ^
comes unit business manager,
Ewlng Scott unit director, and
Teddy Tetzlaff heading the camera
crew. Contingent left May 6 for
Annapolis.
Sir Guy Standing, Tom Brown,
Richard Cromwell and Ben Boker
pull out May 9 by train with the
remaining production crew and
camera staff as originally scheduled.
Standing, a former army flier, had
refused to fly.
Within an hour .after news was
received at the Paramount studio of
the tragedy, Louis D. Llghton, pro-
. ducer of the picture, flew to Mls-
' Bouri in a chartered plan. Later in
the day a plane carrying, relatives
and friends. Including Mrs. Wal-
lace and David Epstein, Wallace's
biz rep, sped for the scene. TWA is
flying all relatives to the scene of
the accident gratis.
Whether balked in travel plan by
premonition or otherwise, Myrna
Loy, Leland Hayward and Chic Sale
cancelled reservations on the ill
fated plane a few hours before the
takeoff. All took the identical plane
route the following day.
John Coogan'* Career
Coogan, Sr., born in Syracuse,
N. T., was a vaudeville song and
dance man most of his life. In the
early ' 19 OO's he replaced one of the
Dillon Bros, who had died and
teamed with John Dillon under the
Dillon Bros. name. Later lie Joined
Eddie Cox and after that became the
partner of Eddie Parks, now Mor-
ton and Parks. Coogan and Parks
were a big time team until Coogan
went single, going Into 'Made In
America' for the Shuberts,' also road
shows headed by Trixie Frlganza
and Annette Kellerman.
Coogan retired to handle his son's
business affairs after Jackie clicked
In 'The Kid' in 1920, but he returned
to the stage in 1928 to support the
boy on a personal appearance tour
of the picture houses. The act got
$5,500 and Jackie was the attraction,
but the reviews gave Coogan, Sr.,
credit for making it an entertaining
act with his dancing.
Of all parents of stage children,
Coogan, Sr., was regarded generally
by show business as having been
about the shrewdest. He kept the
boy's tremendous Income intact In
Jackie's name, establl.shing a
$1,000,000 trust fund for him, and
was lately said to have built the
fortune up to $1,500,000.
Mrs. Coogan, the mother of
Jackie, was also a vaudevilllan,
known as Lillian DoUlver. She was
a member of the 'sister team' of
DoIUver and Rogers. The Rena
Rogers of the act is now Mrs. Frank
Borzage.
Tho Coogans have nnotlier child
be.sldps Jackie. He Is Rohert An-
thony Coop.m, 10 yrai s old. Bobhy
Coogan has also appeared In pic-
tures.
Junior Durkin also was a child
fllm star In his time, but at 17, and
much like Jackie Coogan, had out-
grown the kid actor age. He played
important roles In many pictures,
notably in 'Huckleberry Finn,' and
was among the b?st known juven-
iles ever to step before a camera.
Durkin was a prominent member of
the Hollywood younger set in
which Jackie Coogan travel.s.
Rohert Horner, 25, was a promis-
ing youthful author. He had writ-
ten for pictures, but most of the
recent work was for radio on the
Coast. Charles Jones, 40, also killed
in the crash, was foreman of the
Coogan ranch.
Code Scrapping
(Continued from page 7)
iters are engaged in inter- or intra-
state business is such a contro-
versial subject that the Recovery
Administration probably would pre-
cipitate the legal Issue if Congress
enacts new legislation along the
suggested lines. The desire would
be to resist any moves to drop ex-
hibition and production until driven
to such action by the Supreme
Court, solely because the primary
purposes of the recovery statute
have such little application In the
distribution field, which Is patently
and undeniably in Interstate com-
merce and subject to Federal boss-
ing. The whole objective Is to boost
wagres and curb cut-throat competl
tlon, and the fllm code was written
with a particular eye for exhlbl
tlon, while the rela,tlvely small nurn-
ber of employees engaged in dls
trlbution and the difficulty of eradi-
cating undesirable trade practices
would make it foolish to try and
enforce a code affecting only this
one subdivision of the Industry.
The bill recommended by Senate
probers would require fast action to
readjust existing codes to the terms
of the new program. One section
calls upon the President to review
or have reviewed every living docu-
ment within 30 days, putting a curse
on all pacts which are hot restrict
ed to Interstate trade which, with
limited exceptions, approve any
form, of price-flxing. . No code
would remain after July 15, under
this clause, which had not been
given a specific indorsement by the
Chief Executive or hie agents. In
this case, probably the NItA board.
Despite Roey's refusal to discuss
the situation. It Is doubted that he
would give approval to any plan to
emasculate the fllm pact unless
Congress went so far there waia no
question. The fllm agreement re-
mains his baby and his most Impor-
tant contribution to the Eagle pro-
gram, regardless of his newer- as-
signments.
clals threatened court action, but
finally obtained consent for a spe-
cial confab pertaining to the Balboa
theatre operation. They charged
that the Balboa bad slashed Its ad-
mission 6c, hence its ' clearance
should be altered. Arthur countered
with similar situations involving the
F-WC houses.
MARRIAGES
Loretta Andrews, fllm actress, to
Frank Allen, April 29, in Reno.
Harold Hageman, announcer,
WADC, Akron, to Miss Lucile Vc-
llng, singer, in Ripley, N. Y., April
26.
Frank D. Rubel, manager in Des
Moines for Finkelstein & Rubin,
to Edna Cleveland, in Peoria,
April 27.
Carolyn. Rich, atnger, to Jack
Hutchinson, non-pro, in Montclalr,
N. J.
Diane Cook to Henry F. Schilling,
May 3, in Hollywood. Bride is film
actress.
Grace Halloran, model, to Charles
E. Kurtzman, associate executive
manager of Fanchqn_ & Marco's St.
LouIb Interests, May's, in St, Louis.
Miss Halloran was. divorced from
Irving Rose, orchestra leader early
last year,
Virginia Held, fllm actress, to Dr.
Ralph McClung, March 31, in Selma,
Alabama.
Ada Williams Ince, one-time 'Miss
America,* to Flay E. Dodge, former
world's middle-distance running
champion. May 3, In Los Angeles.
Second try for bplde, ex-wlfe of eon
of Thomas Ince.
L, A. Sked
(Continued from page 7)
the. big open hearing held several
weeks ago when every interested
party was represented, Arthur de-
scribed the West Coast theatre out-
fit's attitude as being that it was
90% right and everybody else was
wrong.
After many hearings and delays
the Los Angeles board first sent the
L. A. schedule to the Fllm Code
Authority late in August, 1934, Just
when all Interested parties expected
the sked to be placed In effect last
September protests were lodged.
The C.A, then started making re-
visions and a special study of the
situation. It was not until the first
of the present year that the' Los
Angeles schedule was rated as
being In shape for submission to
the whole code body. After several
confabs in January, It was ap-
proved and slated to become effect-
ive the last of March. The C.A.
then was all set to consider other
Important schedules, such as
Kansas City, New Haven and Mil-
waukee.
Protest of F-WC prompted the
authority to send John Fllnn, ex-
ecutive secretary, to the West Coast
to make a first-hand study and re-
port back. After prolonged discus-
sions, it finally was decided to per-
mit every interested exhibitor from
Los Angeles to a big open session,
After a two-day parley and a
week's digestion of all facts, the
Code Authority In April passed the
present schedule and voted May 15
as tho date that It would become
effective.
At first the Fox-Wf;st Const offi-
BIRTHS
Mr. and Mrs. Sidney Lanfleld,
daughter, April 30, in Hollywood
Father is fllm director. Mother is
the former Shirley Mason, film ac
tress.
Mr. and Mrs. Kent Taylor, daugh-
ter. In Los Angeles, May 1. Father
is fllm actor.
Mr. and Mrs. Russ Saunders
daughter. May 2, In Hollywood.
Father Is assistant director at
Warners.
To Mr. and Mrs. Roland Bailey,
son, in New Rochelle, N. T., May
6. Mother is Brenda Bond profes-
sionally. .
Tm Telling You
By Jack Ostennan
Libel Decbion Against
Winchell Is Reaffirmed
Final appeals' chance by Walter
Winchell, chatterer on the N. Y.
Daily Mirror, and the Mirror corpo-
ration, to dodge a $19,000 award
against them was lost when the
Court of Appeals in New York again
sustained Fleetwood Foundation,
Inc. This prevents any further
legal redress.
An original $30,000 libel award to
Fleetwood against Winchell and the
Mirror was ordered cut in half by
the Appellate Division .in N. T.,
otherwise a new trial would be or-
dered. Fleetwood agreed to accept
half, which came to $16,188 with
costs. A separate award of $2,500
as punitive damages against Win
chell individually for writing the
complained of Item waa not cut
This remained, bringing the award
to $17,686. Another $1,200 In costs
reaches the $19,000 total.
Suit has been dragging through
the courts for over three years.
Richard J. Mackey was attorney
for Fleetwood.
Good Old Derby Day
We haven't gambled for som*
years, but when we read the en-
tries of the Kentucky Derby, th«
Nick the Greek came out in us. W«
rec'elved several tips but dldn|t
play Omaha. In fact, we haven't
played any place for so long, whr
should we play Omaha all of a. sud-
den? Anyway, the horse paid 4 to
1, which is more dough than most
acts got at the Orpheum there.
New Switch
Have a new Idea for a Warner
niusical . . the understudy take*
sick and the star goes on.
JABBETT'S SLUO<}£BS
Chiciigo, May 7.
In a very ragged game of base
ball, the first of the season, the
music publishers locally took a lac-
ing from the Art Jarrett orchestra
to the tune of 26-23. Score would
have been higher If the official
recorder could have counted better.
Only feature of this pitchers' bat
tie was the brilliant fielding of
Buddy Cairns of the Santly Bros,
office.
Pluggers' Picnic
Professional Mustp.^ Men, Inc.
composed of publishers' contactmen
(song pluggers) will hold an outing
In June.
Details have been left to an en-
tertainment committee, of "which
Jonle Taps Is chairman.
Inside Dope
Rumored that the reason the Ca-
sino de Paree closed so suddenly
was due to Durante's engagement
there. They couldn't afford neW
pianos every other day.
Where There'* Hope ...
Bob Hope was relating about th«
last time he played golf. He had
a caddie that gradually was getting
on hiB nerves. "Why do you always
keep looking at your wrist watch 7*
asked Bob.
'This isn't a wrist watch. It'* »
compass,' said the caddie.
Good Start
Chic Cohen knows an actor who
is going into a new business . . .
selling furniture. So far he's «ol
his own.
An Offer
We played a benefit (for a
change) the other night which waa
headed by a traffic official. At th*
conclusion he grabbed us by th«
good arm and expressed his appre*
elation. He said he was going to
get us a card that would allow ua
to park any place and pass all tho
lights. When he got all through, wo
told him it was nice of him, but wo
would appreciate It more if he flrat
would get us the car.
WIETTS' AMUSEMENT GUIDE
For ahow people as well as laymen, thi* Guide to general amueements
in New York, first inaugurated here in 1926, is revived and published
weekly In response to repeated requests. Varuttt lend* the guidance of
it* judgment in the variou* entertainments denoted.
No Alight I* Intended for tho*e unmentioned, a* text Will be switched
weekly. The lists ar« of Variett's compilation only, and as a handy
reference. It may serve the out-6f-towner as a time saver in selection.
PLAYS ON BROADWAY
Current Broadway legitimate attractions are completely listed and
commented upon weekly in the Legitimate Section,
In that department, both in the comment and the amount of the gross
receipts of each show will be found the necessary Information as to the
most successful plays, also the scale of admission charged.
FILMS ON BROADWAY
Similarly, the new pictures in the Broadway first runs and combina-
tions are covered weekly in the reviews, the film gross boxoffice story
and the standing box on Page 4, which indicates the new films for next
week and the week after.
BEST NEW PICTURES THIS WEEK
Capitol — 'Go Into Tour Dance' (WB).
R. C. Music Hall— 'The Scoundrel' (Par).
HOTCHA AND CLASS NITERIES
Cotton Club, Dickie Wells' and Ubangi In Harlem, Village Barn and
Nut Club in the Village, and King's Terrace in Times Sq., are sufficiently
heated for the hectic nocturnal addicts. Famous Door is the fave mu-
sicians' hangout. Greenwich Village also has a number of new hot spots
that are doing much to revive the sector. Best to Just browse around 4th
and 7th- avenue.
Less hectic but equally hilarious, Eddie Davis' saucy eongs at Leon &
Eddie's arid the mauve-decade gang-slnglng at Gay 90's are surefire for
lively diversion and divertissements.
Any number of Times Sq. Bidc-.street dlalecterles are also good diver-
sion if yearning for 'different' typo of atmosphere. Mlmi's Fauliourg-
Montmartre and the Bal Musette are In that category. However, Mori'i
and Moneta's are still worth a trip downtown. Authentic Flamenco en
tertalnment like El Chico In the Village, and Havanese, like the Cubana-
can In the Spanish sector of Harlem, are well worth the tripe; also El
Boreo In the Village and El Toreador on W. 110th.
Smarter east side (mostly) spots Include the new Versailles, an ultra
room, which right now is doing a big business (Harry RIchman opens
there this week). El Morocco, House of^Lorda, Jack and Charlie'h, Club
New Yorker, the new Stork Club, Normandie, Mon Paris, Chateau
Moderne, all fave oases.
Rainbow Room in Rockefeller Center; the St, Regis hotel; Eddy
Duchin's music at the C. P. Casino getting a big play; the Savoy-Plaza,
tho Waldorf; Clyde Lucas' music at the Hotel New Yorker; Hal Kemp
at the Hotel Pennsylvania; and the Place Piquallo are among the smarter
supper hooferles. New Rockefeller Plaza restaurant also o,k.,. especially
with the warmer weather.
French Casino's 'Follea Eergeres' revue Is still a big cabaret money-
getter. Of the new starters. Jack Dempaey's chop house Is doing a wow
biz. Paradise and Hollywood among the outstander mass cabarets, with
Whltcman and Sophie Tucker the respec new attractions, Harlem has
como to Broadway with the opening of Connie's Inn on the site of tho
old Palais Royale. Ben Mardcn's Riviera is hot again with the warmer
wedther and a new Earl Carroll revue.
On Location
Fascinated by the 'pancake mak-
ing' window displays. So wo
dropped In for a load of 'em. Now
realize why they are In the win-
dow , . . maybe the chef won't lei
'em in the kitchen.
Rumor
It is said that the reason Earl
Carroll la postponing his new revuo
Is to give him a chance to recast
the backers.
Holly woodwork*
While it's pouring rain ou#
thoughts stroll back to Holljrwoo^
once more. . . . Hollywood, whera
they give you half-hour contracti
with 20-minute options . , . Holly-'
wood, where In view of the fact the!
Industry may move south, they arif
already calling him Massa Gold-:
wyn. . ■ . Hollywood, where If you're!
the type, you're the tops, or ■vice!
versa. . . . Hollywood, where th*
tourists go Into the Brown Derby
and when you ask them what theyi
want to eat, they answer 'A cup of
coffee and we want to see Marlon
Davles, Clark Gable and Mae West
. , . how much will that be?' Hol-
lywood, a beautiful spot — a gan0
of swimming pools surrounded by!
homes ... a great climate if you
have a contract, but after all, with'
a., great contract you can move tol
your own climate after it expire*.
4 H
Oatermania
Max Hayes and this scribbler j^ro
now partners in the writing flelA
. . . . incidentally, Max knows d
certain star whose one ambition 10
to be the richest actor in the ceme<!
tery. W« were Invited by Leon Nttn
varra to dine at a hotel the otbei|
night . . . had a lovely time finish-:
ng up by ordering a chicken sand*,
wich . . . when it arrived, wtj
thanked the waiter, but told him wo'
usually leave more on the plato
than they served . . , well; It's etllli
raining, so we'll don our coat and
venture out into the storm in eearcn
of another comeback.
Are you reading?
BANZLEB AT PHOENIX
Phoenix, Ariz., May 1,
Terry Danzler orchestra opened
an engagement at the Country club>
here.
Danzler, a brother of Mary Brian,
fllm actress, recently returned tit
this country from an engagement
In tho International Settlement ja
Shanghai, China.
76
VARIETY
¥ I M E S S Q U 4 R E
Wednesday, May 8, 1935
Broadway
Alex Tokel In for another quick
Visit.
Billy Taylor crutching It. Broken
knee cap.
Lou Cowan readying for a gallop
to the Coast.
Leo Salkin planed to the Coast
for a quickie.
Lep Solomon of the Music Box
now a grandpa.
Charlie McCarthy has become a
Kalmuck Kuhnel.
ISddie Alperson ott for Milwaukee
and thence to Coast.
E. C. Grainger back from two-
week vacash In Florida.
Bob Coleman realized one of his
ambitions, a 30-foot yacht.
Dr. Joe Lee buying, a No. 2 rattler
and taking driving lessons.
Gene Lyons will really tell all
about his Rusae experiences.
Nate Plait and frau back from
Excelsiov Springs and bosses.
Bernle Bergman at Post Graduate
hosp following tumor operation.
Michael Todd, readying a new
unit to be tagged 'Everything Goes.'
Leonard Gaynor is collecting old
Llncolns, having just bought a sec-
ond. "
Alex Ruloff branching out with a
new three-act — Ruloff, Victor and
Tamara.
Giro now connected with the Ca-
viar restaurant. Formerly had his
own spot .
Irving M. Radln, of Maged, Rad-
In & Seldmah, law firm, is hanging
up a solo shingle.
Willie Priori, of the New York
Sun dramatic staff, back from a
month vacash abroad.
Charlie Burrls, B. & K.'s young-
est manager, celebrated a birthday
last week at the Nortown.
Plenty of chiseling going on try-
ing to get in on those free flrst-trlp
ducats for the Normandle.
.F E. Kenny, ex-VAniffrr mugg In
Mount Vernon, has opened his own
lecture and advertising bureau.
Lawrence (Larry) Anhalt con-
tinues his summer stock activities
this season at Saybrook, Conn.
Arthur Hbrnblow, Jr„ hopes to
take In Russia on his three-month
foreign, jaunt. Sailed Saturday.
Oscar Serlln, Par's eastern talent
scout, recuperating from minor op-
eration performed last Thursday (2).
Herman Gantvobrt selling new
electric organs while filling in time
before starting legit producing
again.
Weather rulped Ben Marden's
Riviera biz. Earl Carroll revue
being revised, with new principals
added.
Sam Cohen, United Artists for-
eign p.a., off to Europe for a month
to contact the London and Paris
oflices.
Eddie Hanley is afraid his car
will shrink if It gets wet. On rainy
days It stays In the garage and he
walks.
Phil Rapp, Eddie Cantor's script-
1st, authoring scenes for the new
'Scandal.s' when he gets back from
the Coast.
Easy Aces took Doc Rockwell to
sec his first horse race last week,
ttnd Rockwell already has it all
figured out.
Jack Campbell moving back to
New York from the country now
that sumiTier's here. Just wants to
be different.
Charles AUhoff getting In some
Jersey trout fishing before hopping
west for a vaude route starting May
17 in Portland, Ore.
Jack Robblns. writes that his new
Beverly Hills manse is the B. H.
branch of Robblns Music Corp. —
only plu.ss admitted.
Roy Chartler; Variety mugg,
made a Kentucky colonel last
week.
llarold M. Goldblatt. theatrical
attorneS', moved to G7 West 44th.
Leonard R. Hanbwer. his ex-law
pard, now has his own office.
Nell F.. Agnew (Par) back Mon-
day after more than a month's ab-
sence, Including a trip to Hawaii,
following a Coast studio visit.
Al Hanson, L.A. city manager for
Fox-West Coast, hopped " a plane
for Coast Thursday (2) after sitting
In at C.A. confab on Los Angeles
schedule.
Gregory Ratoff to the Coast, but
must be back in London June 15 for
'Job' (film). Monty Banks, who
came over with him, has returned
to London.
Mack Millar, radio and nltery
p.a., handling his first legit, the
Jack Lalt-Stephon Gross show,
'The Hook-Up,' opening tonight
(Wed.) at the Cort.
Spyros Skouras off for Kansas
City, where he goes into a hudclle
with E. C. Rhoden and Rick Ricket-
son on Fox-Midwest and Fox Rocky
Mountain roorg plans.
R. C. Music Hall cafeteria for em-
ployees, seating 40, grosH.'^s $1,000
weekly, wliich means but small op-
erating profit to venture, which Is
more of a convenience for the 500-
odd employees attached to the lie 11.
Loew's State Senators, slang for
pit band, feted their maestro, Ruby
Zwerling,. at the Paradise after the
show on the occasion of the eighth
anniversary of the orchestra. .Most
of 'em have been together all that
time.
Since the Rockefellers were dis-
cover(>:l paying their way into Radio
City Music Hall some nights, the
house staff watches for them, and
seats, are unoflnclally 'reserved' for
them on Saturdays and Sundayjs,
their usual visiting days.
Helene (Mrs, Monte) Samuel has
a painting on exhibition at Anderson
Galleries. She leaves her native
New Orleans May 18 to attend the
Washington, D. C, convention of
the American Federation of Art as
rep of the Southern States Art
League.
Paris
By Bob Stern
Chiqulta Scrano hoofing at .Melo
dy's.
Feddor Chaliapin due back In
Paris.
Lillian Templeton stopping at the
CrlUon.
Lucienne Boyer opening Monseig-
neur nltery.
'Maria Chapdelaine' released on
Gaumont circuit.
Comedle Francaise troupe back
after Italian tour.
'Rose Marie' revival getting fair
crowds at Mogador.
William Goetz booked for maiden
voyage of Normandle.
Edwin Miles Fadman and son to
Ste. Maxlme for a rest.
Leo Lellevre reelected president
of the composers' League.
Plccoll and TrudI Schoop dancers
playing Lyons Opera house.
Sacha Gultry making scene for
'Pasteur* picture In Sorbonne.
Bill O'Brien telling how he came
to be made a Kentucky Colonel.
Movement for French film dicta-
tor, governjnent named, growing.
Lily Pons to sing 'Lucia' and
'Rlgoletto' at Paris Opera In May.
French legit version of 'Private
Lives' getting good hand In Brus-
sels.
Lily Palmer getting contract with
Warners In England with 3-year
option.
Charlotte Seltlln, of Simon and
Shuster, seeing sights like regular
tourist.
Jane Marnac selling h6r art ob-
jects at auction and going to live In
a hotel.
Premier Flandin seeing delega-
tion of showmen on the tax cut
problem.
Old Chaplin silent films being
shown In naborhood stores, as crowd
catchers.
Palais Royal opening with new
farce, 'Odette Is Served' by Roger
Ferdinand.
Odcon playing Georges RlvoUet's
piece on St. Francis of Asslsl during
Holy Week.
Doug Fairbanks, Jr., and ' Irving
Asher In Paris and Deauvllle for
Easter vacation.
Ballet and chorus from Paris
Opera going to Florence for May
music season there.
Henri Douvernols play 'Rouge'
broadcast, from St. Georges Thea-
tre, by Poste parisien.
New film theatre on Champs
Elysees, Balzac, opening May 3 with
'Wedding Night' (UA).
Comedle's South American tour;
If decided on, will begin August 16
and end .In November. "
New Marta Eggerth film, 'Casta
Diva' dup soon at Studio de I'Etolle,
with Philips Holmes opposite.
Dallo, in legit for several years,
returning to vaude at A.B.C. In a
sketch written for him by Rip.
Rip signing with Rottembourg and
Goldin to write scries of revues for
A.B.C, changing each fortnight.
Willie Priori, of the New York
Sun dramatic staff, eating duck
number 126,800 at the Tour d'Argent.
Mark Twain story, as raclo
sketch, being broadcast from French
stations in honor of writer's anni-
versary.
Only foreign distribs showing any
interest in film on history of French
aviation being made by Deville and
Lascaln.
Move started to broadcast reports
of French parliamentary debates,
first recording speeches on disks or
wire during sessions.
Final sequences of George La-
combe's film, 'Scandalous Couple,'
being' shot at Casino de Paris with
Jeanne Aubert on stage.
Albert I^amOert, dean of Comedle
Francaise and for 50 years with
troupe, voluntarily retiring to make
room for younger players.
Pierre Richard Wlllm reported
cast for the lead In coming talker
version of Stendhal's 'Le Rouge et
le Nolr," to be made by Mllo Films.
Carlo Bavetta, leaving soon for
Fox S.A. post, telling French re-
porters at luncheon In his honor
that he still owns a piece of French
soil.
Jane Renouardt and Jacques
Louvlgny playing leads In 'One
Night' by Rene Pujol, 3-act farce
comedy to follow the Dorln revue at
Daunou.
Samson Fairisilber designing cos-
tumes and sets, as well as taking
lead, In 'Divine Aretlno' by Alfred
Mortlor, revived at Two Masques
tlioatrc in Rue Fontaine.
Beatrice Eretty, of Comedle
Francaise, first woman to be broad-
cast by television in France, speak-
ing on (I!omedie'a Italian trip from
PTT station's television studio.
London
Anton Kuh writing for Korda,
Hannen Swaffer on and off the
sick list.
Sydney Bernstein hiking from
Paris to Rome.
Martin Walker going Into new
Edna Best show.
Belle Baker off to Monte Carlo
for a couple of days.
Tilly Losch strolUng unnoticed
down the boulevards."
Cedrlc Belfrage back on legit re-
viewing for the Express.
Violet Vanbrugh Inherits $25,000
under will of her stepfather.
Riley Parker and the missus re-
turning to the States May 17.
Walter Ellis • turning down two
film offers for 'Shooting Stars.'
Lew Leslie back from provincial
talent hunt, but found nothing,
Leo Mlttler to direct 'Honeymoon
for Three' starring Stanley Luplno.
Archie de Bear back In show
business after three years' absence.
Hella Kurty playing lead In Eu-
gene Roberts' production of 'Roul-
ette.'
'The Beggar's Opera' revival
closed at the Comedy after seven
weeks.
'King for a Cow' Is pro tern title
of new musical show by Desmond
Carter.
Archie Cottier here negotiating
bankroll for picture producing In
London.
George Robey admiring his daugh-
ter's exhibition of paintings at Cool-
ing Galleries.
C. B. Cochran has decided on. the
Apollo for London opening of 'Mes-
mer,' May 16.
Paul England joined- Connie's film
agency, to cultivate firm's Holly-
wood activities.
Will Mahoney and his' road show
booked for two return dates at the
Holborn Empire.
Laurence Olivier will play op-
posite Flora Robson In Korda's
Queen Elizabeth.'
Rowland Leigh off to Hollywood
after a fortnight's stay here, despite
several offers of work.
Eddie (joodhart, American song
writer. In bed with strained should-
er; b'ver-swung at golf.
Actors Marjorle Stonor and Val-
entine Dyall (son of Franklin Dyall)
married In Chelsea, April 23.
Houston Sisters, Scottish act,
separating, one going Into straight
comedy; other Into a musical.
Carr Brothers and Betty fort-
nlghtlng at the Savoy hotel, with
General Theatres dates to follow.
Wynne Gibson being talked to for
West End legit show after her pic-
ture work with Stafford & Han-
bury.
British Broadcasting Corporation
telling Harry Roy and his band to
Indulge less In clowning and do
more playing.
Sam Joseph, husband of Blnnle
Barnes, sending cables hourly to
Hollywood to find out how the wife
Is progressing.
In a fall during his pole balancing
act, Francois Jansens, Belgian, suf-
fei-ed multiple Injuries at the Broad-
way, Stratford.
'Drake of England,' BIP's latest,
to be given gala showing at the Re-
gal, with proceeds devoted to King
George's Jubilee fund.
British Lion's 'Charing Cross
Road,' musical, has been completed.
Cast headed by Belle Baker. Di-
rected by Albert de CourvlUe.
Irving Berlin, Inc., has bought
American rights of 'One Night In
Napoll,' by France Vienna and Ed-
die Pola, from Lawrence Wright.
Jack Jackson, head of Dorchester
band, starting own company of
British made Silly Symphony, fea-
turing a bee as hero and wasp as
villain.
Harry Welchman too 111 to be on
the opening bill of StoU's New Man-
chester Hippodrome, renamed Ard-
wlck Empire. Hutch (Leslie Hutch-
inson), American, substituted.
May 21 date set for Dorothy Hy-
son's wedding to Robett Douglas In
Chelsea. Bride Is daughter of
Dorothy Dickson. Laurence Olivier
lending his house for reception.
Trix Sisters act splitting up;
Helen Lewis, who replaced the origi-
nal Helen, has left following a dis-
pute over terms, with another Eng-
lish girl likely to fill her place.
Parlorphone distributing 1,000
records of 'For Love of You,' song
made popular on the continent by
Franco Foresta at the opening of
Andre Chariot's 'Danclpg City.'
H. & G. (Tower Bridge), Ltd., a
Hyams Brothers house, sued by
Doris Norman, performer, for in-
jury received on stage while work-
ing, and ordered to pay $8,500 dam-
ages.
C. A. W. (Charlie Walker), Lon-
don trade paper reviewer, snia-shcd
up in auto crash. In same car was
George Ayre, Warner studio p.a.
Front wheel skid In Easter traffic
did it.
Jack de Leon and Daniel Mayer
reviving 'Line Engaged' at Golders
Oreon and Streatham theatres with
company Including Sam and Barry
LIvesey, . Marjorle Mars and Irf>ulse
Hampton.
Alexander Korda temporarily
postponing 'Whither Mankind,' H.
G. Wells pic, and Instead doing
'Miracle Man' by same author,
Lothar Mendes directing, with Ned
Mann to handle special trick ef
fects.
Emlyn Williams starring In own
play, 'Night Must Fall,' which Miles
Malleson producing In West End In
May. Angela Baddeley also in cast,
her part In 'The Greeks Had a
Word for If taken over by. Joyce
Barbour,
Diamond Brothers quit Cocoanut
Grove club, where they were dou
bllng from the Cafe de Paris, after
two days. Place had no room tor
knockabouts to exploit their rough
house tricks, and was doing the
Diamonds no good.
Pemberton Billing, former mem
ber of Parliament, has Invented a
pocket camera and floated two
$10d,000 companies. One titled
Compass Company, Ltd., and other
Compass Company (International),
Ltd. Ensign Films has distributing
rights.
American acta going to Paris on
chance dates are finding permit
trouble worse there than In Eng-
land. Cannot open unless permit
Is In order before arrival, Stewart
and Vale, and Roblnsoif and Mar
tin are among acts that encount
ercd such trouble.
Vienna
Robert Stolz writing an Austrian
'Cavalcade.'
Hubert Marlschka's villa ne
Velden robbed. .
Paula Wessely to Paris to act In
some French-made, films.
Franz Werfel having his 'Die MIt
taggoettln' turned into an opera.
Hans May's 'Dancing City' has
been taken by the London Coliseum.
Max, Hansen going to London to
make his first English film, 'Cadet
Love.'
Leo Slezak's new film, 'Music In
the Blood,' being prepared for Kng-
land and the U. S.
Elisabeth Bergner consented to
return to Vienna In 1936 for a series
of stage productions.
Lotte Lehmann considering an of-
fer to act and sing in a Vienna pro-
duced film this summer.
Jeno Ormany, after conducting
nine concerts In 10 days In America,
coming back to Budapest.
'White Horse Inn,' operetta, will
be filmed In Vienna In English, Ger-
man and French versions.
Gilbert Lennox adapting Grotzln-
ger'a 'Der Hexenmeister' for produc-
tion In England and United States.
Max Relnhardt, who Is having
trouble with the Austrian Income
tax people, due to return to Vienna
in June.
Austrian film version of Musso-
lini's Napoleon play, 'Hundred
Days,' with Werner Krauss having
great success.
Johann Strauss' unlucky love af-
fair with Angellka Dietrich will be
the theme for the first film to be
produced here by Gaumont's Vien-
na studio. Alfred Jerger, from the
Opera, In a lead role.
Berlin
Hagenbeck's circus In town.
'Wiener Blut' folded at the Plaza.
Rio Rita reopened; still film hang-
out.
Werner Flnck new m.c. at the
Katakombe.
'Lauf ins Glueck' Into mothballs
for the summer.
Hans Wacke, Essen soloist, signed
for Braunschweig.
Garbo's 'Painted Veil' (MG) doing
well at the Capitol.
Lotte Werkmeister heads new
Kabarett der Kor.ilker bill.
Renaissance theatre premiered
Carl Laufs' 'Pension Schoeller.'
Ifeinz Klihgenberg signed for two
years in Dresden Staatstheatre.
Karl Mllloecker's operetta 'Gas-
parone' readying for a stay at Plaza.
Juergen Fehling producing Les-
slng's 'Minna von Barnhelm' at
Hamburg.
'Gentlemen,' despite continued
panning from the press, still holding
up at Komoedle.
'Krach Im Hinterhaus' at Theatre
am Schiffbauerdamm looks good for
the entire summer.
Otto Wernicke has lead In Walter
Gllbrlcht's 'Michael Kohlhaas' at
Deutsches Theatre.
Maria Paudler and Hans Brause-
wetter paired In '11 Teufel' at
ICurfuerstendamm theatre.
First prize for best theatre plans
at Dessau went to Prof. Helnrlch
Straumer, Berlin architect.
'Die Frau Im Spiegel' with Friedl
Schuster, Grete Weiser and Paul
Heldemann away to good start at
Komlsche Opera.
Richard Welchcrt will stage
Klelst's 'Kaetchen von Heilbronn' at
Heidelberg with Angela iSallokor and
Paul Wagner In leads.
Budapest
By E. P. Jacobi
•Three and a Half Musketeers'
finished at Hunnla Studios.
'Passing of Third Floor Back ' at
National theatre, total flop.
Not a single operetta theatre play.
Ing; city used to be full of them
PIroska Anday, . ringing in opera
at Athens, got Greek Order of Merit
Invasion of foreign tourists ex-"
pected .for Festival Fortnight in
June.
Zoltan Korda resting here after
completing 'Sanders of the River'
for London Films.
Imre Nadosy dead. Was one of
the most Interesting show figures of
recent history here.
Regular open-air opera perform-
ances to be held during the summer
on Margaret Islartd.
vT.^f!®?''^®"* °* Hungarian Radio Co..
Nicholas Kozma, la Minister of In-
terior In the new cabinet.
Unusually high percentage of
newspapermen among members of
newly elected Parliament.
• 'Plain Girl- Is title of new Hun-
garian-speaking picture now being
shot, with Lily MuratI In lead. This
is her first picture.
'Fairy Tale Car' to be' dubbed 'Car
of Dreams' in Gaumont-Brltlsh's
English version. First Hungarian
film to be done over In English,
Hungarian radio uses jio more
American discs In Its broadcasts,
since failed to come to terms with
American recording companies.
Erna Rubinstein touring the prov-
inces with 'MIml.' She is studying
the part In English, as something
may come of Inquiries for English
rights to the play, with herself In
the lead.
Owing to unexpected Ipng run of
some local-made pics — 'Fairy Tale
Car' and 'Students of Iglo'— distribs
are left with a number of forcign-
mades, scheduled for this season,
on their hands.
First showboat on the Danube to
be established this summer. Not a
traveling show, merely a theatre
performing oh a boat plying the
riVer on the precincts of Budapest
on hot nights, with the cruise calcu-
lated to last as long as the play and
the supper.
Mexico City
By d: L. Grahame
Beas' Model Circus In town; do-
ing oke biz.
Jean Krlston, blues songstress,
performing here.
La Argentlnlta, now In Europe,
booked for a concert series here.
Radio stations cooperating in gov-
ment's health and hygiene instruc-
tion broadcasts.
Walter Gleseklng, German pian-
ist, booked for six concerts at Pal-
ace of Pipe Arts (National theatre).
Stable of foreign wrestlers making
a magnet of the local bull ring.
Shows are especially populor with
femmes.
Cuirent pic smackos are 'Behold
My Wife' (Par) at the Cine Ollmpla,'
and 'The Night Is Young' (MG) at
the Cine Regis.
Joaquin r'ardave, Mexican comic
who has played second in revue
companies, heads his own unit at
Teatre Fabreghs.
Several big strikes settled,' Includ-
ing that of electricians, which closed
cinemas and theatres in Tampico
and eight other cities.
First made - In - Mexico pic to
glorify boxing Is 'Todo un Hombrc*
('Every Inch a Man'), produced by
Produoclon Rexio-Mex., and doing
well.
Maria Teresa Montoya, junior ace
Mexican dramatic actress, consider-
ing flat offer of $1,400 to play lead
in a pic a native company is to
make.
Negotiations afoot for Barry Nor-
ton to head a company being organ-
ized to open a season at Teatre
Arbeu, which government Is reno-
vating as an arty playhouse.
Cuban femme ork, playing the
Cine Maximo, holds special diplo-
matic passports Issued by the Ha-
vana government, which considers
gals ranking exponents of Island's
folk music.
Authors of 'Educating Mama,'
comedy which civic government
suppressed after 100 performances,
without giving reasons, have written
a similar rlbber called 'Educating
Papa," which they propose to pro-
duce here soon.
Moscow
By Zakhary McLove
Eva Bandrovska, Polish opera
singer, j-ecently on a concert tour
in America, Is expected In Moscow
for a series of concerts.
Beverldge Webster, American
pianist, has been invited by the
Soviet State Phllharmony for o
number of recitals In Moscow and
Leningrad.
Carlo Sabalno, composer and
conductor of the Scala opera or-
chestra In Milan, is visiting Mos-
cow for a number of public con-
certs under the auspices of the AU-
Unlon Radio Committee.
Gordon Gralg, English theatrical
producer and .stage designer. Is
here on Invitation of the Moscow
State Dramatic Theatre. Craig in-
tends to produce a Shakcspeaio
play here. In 1912, he produce?'
Hamlet' at the Moscow Art TIi ■
atre.
Wednesday, May 8, 1935
TIMES SQUARE
VARIETY T7
Hollywood
ailbert Roland at Palm Springe.
Lou Edelman- back from Annap-
Kettl GalUan planed east for
facaeh.
Jack Drum flehlng In the High
.jjlerraS,
Tom Keed cruised in from- hie
jioUday.
■ Jack Brower bought himself a
new car.
Mrs. Wallace Beery back from
■• Honolulu.
Dean Jagger recovering from ton-
Bllectomy.
Margaret Lindsay Palm Springing
for a week.
Charlie Skouras back trom a brief
Frisco stay.
. Donald Ogden Stewart vacashlng
In New York.
Jack Benny takes Bill Powell's
BevhlUs manse.
Nell Agncw In from Honolulu, off
for New York.
Victor Fleming pulling out for
Sonora location.
Robert B. Kane on the briny head-
ing for Honolulu.
Harold Bock In from the north
with a downpour.
Jack Gross going In for bus rid-
ing In a big way.
Hoot Gibson planning anothec ro-
deo for Labor Day.
Norman McLeod Illustrating the
Dole pineapple advs.
Bert Levey spent several days in
Frisco on vaude deals.
Doug Montgomery's Irish wolf-
•■ hound weiit to dog heaven.
Nathalie Bucknall now a fellow of
the Royal Empire Society.
' Harry Brand and the mlesus oft
to Panama for three weeks,
Eleanor 'Clssie' Patterbon, In town
on vacash from' Washing ton.
Mona Barrle on tour of Canadian
northwest .with her husband.
Joe Krumgold back In Hollywood
after months In New York.
. . Mike Boyland sold hla yacht and
Is going for one a little bigger.
Arthur Edeson in charge of came-
ras for 'Mutiny on the Bounty.'
Stanley Longan upped from dia-
log director to aolo pilot at WB.
Radio will make a short of Lou
Alter'e 'Metropolitan Nocturne.'
ISarl Baldwin trying out the new
fishing equipment at Arrowhead.
Eddie Hitchcock in Frisco to ex-
ploit opening of 'Les Miserables.'
Andy Clyde dealing out a new
litter of Scottle pups to his pals. '
Sir Guy Standing's new racing
dinghy launched at Mallbu Lake.
Arthur Ripley and wife fortnight-
Ing at their Lalce Sheridan lodge.
' Joe Rapf takiea his first vacash In
10 years and sails to New York,'
Milbourne Stone, nephew of Fred,
in cast of a Wilshlre-Ebell show.
Jack Barnes here writing a new
film column for the Copley chain.
Gary Cooper back from New York.
Mary Boland dropped in via plane.
Herb Williams here from Broad-
way for Par's 'Rose of the Rancho.'
Nelson Eddy back from eastern
concoi't tour for next Met.o musical.
Merle Potter, drama ed of the
Minneapolis Journal, here for his
rag.
Lou Golden planed In from St.'
Paul due to serious Illness of his
dad.
Helen Schroeder, .sec to John Ber-
tero, fully recovered after long ill-
ness.
J. J. Murdock, Pat Casey and Vic-
tor Clarke looking over Boulder
I5am.
Mitzl . Cummings resigned as
fashion editor of Photoplay to free
lance.
Reginald Owen boasting a two-
swordflsh catch off the San Clemente
banks.
Bert Wheeler and Bob Woolsey
hopped a plane for the Kentucky
Derby.
Ann Dvorak personolled with
Warners' 'G Men' at the Warfleld,
'Frisco.
John Heerman filming the naval
maneuvers off Alaska for Par's
newsrecl.
Bert Hanlon, Kuhec Glasmon and
Fredric Stephani off Par's writing
payroll.
Sam Wood Joined the Marx
Brothers on tour to get a load of
their gaga.
All film row turning out for the
Warner exchange club houKe-warm-
ing May 11.
June Marlow, cafe singer, recov-
ering from Injuries sustained In
auto crash.
A. B. Schiesser, of Amalgamated
Thoiitre.s, Sinpapore, looking over
the studios.
Mona Maris heading for Spain the
end of the month for a picture, then
to Germany.
Hal Roach flew east for the Ken-
tucky Derby and the Metro sales
oonventions.
Lois Llndsey, University of South-
ern California co-ed, given contract
by Columbia.
Film nimrods Inventing alibis to
eneak oft for opening week of the
trout season.
John B. Wallace, Col makeup
chief, Jay wanted In Pasadena and
drew a ticket.
Fred Zinneman at Paramount
working out special cntnf-i;i pffects
for 'Peter Ihbetson.'
Jolin Flndlay leaves Fo.\ publicity
'lepartmcnt to rejoin the English
■lopartmeht May 20.
.\ray Robson gave Karen Tlale a
cactus garden wlien • she arrived
home from the hosp.
Dr. Thomas MacLaughUn north In
charge of a camera crew getting
footage for Metro shorts.
John Stone, Eugene Forde, Lamar
TrottI and other Foxites took In the
'Ramona' pageant at Hemet.
Sam Hellman back from his Ha-
waiian vacash with the completed
screen play of 'Matinee Idol' for Fox.
Mary Curtyn leaves sec post to
Harry Brand and marries J. Arthur
McLoughlln, Chicago tire man, May
11.
Bess Meredyth on a busman's
holiday at Laguna, doing an original
on her first vacash from scripting In
two years.
Harry ■' Carey, David Sharpe and
William Berke reviving old days by
trekking to Hoot Gibson's rodeo In a
buckboard.
Rosemary Ames released by Fox
when she told studio she wanted to
live In Chicago with her new
hubby, Abner StlUwell.
Karl Freund and Peter Lorre eat
through two major operations at the
Lutheran Hospital to get atmos-
phere for 'Mad Love', their Metro
picture.
Ronald Colman, Charles Chaplin,
Herbert Marshall and Merle Oberon
bought tickets at $50 a pair for the
jubilee showing of 'Royal Caval-
cade' In London.
Charles Qllmore, who operates
the Gibraltor Amnsement Enter-
prises, with theatres In Colorado,
New Mexico and Wyoralne, here to
give the studios a once-over.
Another 30 days and the thing
will die out by Itself. That's what
Postmaster Brlggs and postal In-
spectors think about the chain let-
ter gag that has swooped down on
the town.
Annual Metro studio gol( tourna-
ment will be held at Rancho golf
course Jtine 16. Event, which has
been held for' several years, will
bring out around 400 divot diggers
to compe'te for nearly 300 prizes.
New Haven
By Harold M. Bon«
Frank Heiison bachelor-quarter-
Ingr.
Police lifted ban on "Waiting for
Lefty.'
Lew Smith takes In a carnival on
his nlte oft.
Hey^ood Broun chattered at Yale
News banquet.
Civic Orch closed most successful
season to date.
Alan Overton new publicity mgr.
of Yale Glee Club.
Big Top is now Club Petite under
new management.
Sam Wasserman has opened his
place at the shore.
Dick Schafer now trims the old
man at duck pins.
Savin Rock trying to stir a little
early season activity.
Cinema Guild showing foreign
films at Little theatre.
Alfred Mahew elected treas. of
Council of Theatre Patrons.
Ed Wynn was life of the party
on maiden trip of new streamlined
'Comet.'
Howard Twins drew commissions
(admiral and colonel) from Kaln-
tick governor.
Richard Moody directed three
one-acters for Dirwell Players at
Little theatre.
Catherine Cunningham and John
Rogers, Hollywoodites, were knotted
by local Justice of peace (25).
Boston
By AJ.axwell Fox
Toronto
Bill Tilden in town.
Tom Hamilton to Scotland.
Alice White buying a pooch here.
Lila Mantell into the 'Birthright'
lead.
Patricia McFerran into the Em-
bassy.
Tim Maurice assombling an or-
chestra.
Gale Gordon looklni; for a femme
warbler.
Sally Slatter has organized a
girls' band.
Mickey McDougall back into the
Silver Slipper.
Kim (ex-Telegram) Bcattle sells
a serial to Liberty.
Al Leary back from Florida and
17 pounds heavier.
Horace Lapp to move his orch
into the Royal Muskoka.
IJarvey Robb back at the console
of the Royal York's organ.
Donald Novls recalling his lum-
bering days In the North.
Wally Short's orch into the Bav-
arin with Milton Sherman,
Minerva Elliott back from Holly-
wood with the latest gossip.
Nels Craig and the harp-playlhg
Maude Watterworth to wed May 23.
Ward Archer of the Ben Bemic
ensemble Initiated into the Drum-
mers' Club here.
Jake Berman host to the local
band -leaders during the Dorscy
Bros.' engagement.
Lo\iise King, late with Jules Al-
bertr.? orch, now blues-slnglng with
I.uigi Romanclll's band.
Boston Ad club vaude show May
27.
Joe Bines hitting his stride In
golf.
Charlie Burton writing short
stories.
Amateurs getting breaks in Hub
nlteries now.
Lancaster theatre, opposite North
Station reopened.
Legion of Decency hufted over the
'Folies Bergeres' show.
Pop Ginsberg back at Mayfair
after wintering in Florida.
Helen Eager's turtles squawking
at the steady ant egg diet.
Monarch Club playing amateur
floor shows two nights a week^
Boston pony track under construc-
tion. Ditto for pup track at Revere;
Ranny Weeks left Keith Boston
last week when house went straight
aim.
Canoe concessions around Boston
installing vest-pocket radios In the
love barges.
Joan Blondell coming to Boston
to catch her sister, Gloria, in 'Three
Men on a Horse.'
Marjorle Adams studying Spanish
in preparation for her annual South
American cruise.
Since coming to Boston from the
Coast, Bob Leicester has become a
virtuoso at eating lobster.
Since his wife settled her auto
case Frank Jenkins has been
hounded by gold brick salesmen.
Thad Barrows to be feted Sunday
(12) at the Grove. Benefit for
.TImmy ayes fund same night at
Wilbur.
George Holland, only Hub critic
who understands Russian,- did not
review Moscow Art Players because
of Shubert ban.
Boston Friars dlub opened new
quarters at the Statler hotel with a
housewarmlng, buffet siippcr and
informal celebration.
Thad Barrows will vacation in
Hawaii after attending the conven-
tion of Motion Picture Engineers
On Coast this month.
Rudy Vallee's smoked-glasses dis-
guise proved too obvious. Without
the goggles he went around un-
noticed. Instead of a grapefruit re-
ception this year. Harvard boys In-
vited Rudy to a smoker.
show putting Normandie in front
rank of Montreal nlteries.
Montreal orchestra refused grant
by Quebec government leading to
embittered correspondence in local
press,
Mrs. Corey Thompson, wife of
Canada's stand-out announcer, ap-
pearing In Shefier's Revue at His
Majesty's.
Chez Maurice reopened with big-
gest Broadway show eVer brought
to local cabaret from New York
since Tex Gulnan's days.
Arthur Pike and Krausmann's
cabaret staff tender banquet and
presentations to H. J. and Mrs.
Lynes on double birthday.
Dominion Goverhrnent reduced
liquor duties^ but Quebec will hot
follow suit on prices until Ontario,
of which there is little hope.
Harry Dahn opening with, big
British Jubilee pic 'Royal Caval-
cade' at Capitol, May 4, two days
before its premiere In London.
IndianapoBs
By Bill KIley
Milton Feld In town.
Show Boat shuttered.
Steve Harter back from Florida.
Charlie Olson back from Chicago.
John ServasB up and around
again.
Variety Club dropped Monday
luncheons.
John DilUnger'a grave is mecca
for tourists.
Theatres deserted aa staffs meet
on local links.
Pickpockets working deluzers on
heavy patronage nights,
Charles Washburn here In ad-
vance of 'Taming of Shrew.'
Fred Burleigh, director, taking
flrst part in Civic Theatre play.
Wife of Frank Prince, Ben Bernie
crooner, back in town after divorce.
Charlie Davis entertains Press
Club with entire stage organiza-
tion.
Charlie Davis taking Radio
Rogues, WPfiM, to Denver with his
band.
Frank Sharp, old-time theatrical
figure, now head of municipal goK
courses.
Tom and Howdy looked over
Butler Bowl for summer midget
auto races.
Bob Tucker, Star crick, main
speaker at Indorsers of Photoplays
convention,
Film Row deserted as exchange
managers circulate through terri-
tory to plug products,
Sinclair Minstrels doing one show
here for benefit of Indianapolis Fire
Department uniform fund.
Speak.s arc being established In
private residence now that law pro-
hibits sale of liquor on Sunday.
Des Moines
By R. W. Mborhead
Trl-State closed the Paramount
for indefinite period.
. Affiliated Distributors now have
between 600 and 600 bank nights
in operation in a dozen states.
Mrs. Allan Frledlich, sister of
George S. Kaufman, playwright,
called to New York by the serious
illness of mother.
Alfred J. Buaby, widely known
Iowa theatre manager in Waterloo,
Dubuque and Marshalltown for ?0
years, died April 21.
Huey Long was the outstanding
attraction at the Drake Relays. His
appearance brought boos and cheers
from 17,000 spectators.
A further "Trl-States managerial
change relieves Vergme Ford at the
Strand,', with Wm. B. Beckley going
back to- his former spot there.
On request of the local ministerial
association the 'Believe It Or Not'
oddltorlum was hauled to the police
station on charges of an Indecent
show.
Annual convention of Iowa Press
Association asked co-operation of
newspapers and radio stations in
attempting to change the opinion of
I the east that Iowa Is choking to
I death from dust.
When Mrs. John Brink, a plumb-
er's wife at Atlantic, Iowa, won
$450 in the bank night contest at
the Iowa theatre there, she had a
heart attack and had to go to the
hospital, but survived.
If Claire Dodd, who failed to get a
passport for Europe because she
couldn't remember where she was
born In Iowa, would ask the clerk's
office at Newton, Iowa, she ♦would
learn she wis born in Baxter, Iowa,
Dec. 29, 1911, as Dorothy Dodd.
Ian Keith joined the 'Mary of
Scotland' company here for rehear
sale before taking Philip Merlvale's
place when the company reached
ChJe^go. Helen Hayes got reams of
publicity, but all bad. First, she
let go a tirade against all news-
papermen, then got sore because
they took her picture when she was
frowning because she was tired. To
make matters worse they caught her
when she was knitting and wear-
ing glasses and on top of all that
she had to strain her voice in the
Shrine auditorium so 4,600 cus-
tomers paying $9,000 could hear.
Montreal
Gilbert Draper dead.
George .Sims orch at Stadium.
Fred Poland here for week-end.
Harold Moon back' from Lonrion.
Harry Spear m.-c.'lng at Chez
Maurice.
Leo .Shelley postcardlng town on
new show.
Jim Adams and Harry Dnhn
talking fishing. '
Tom KIrby putting in annual kick
on road conditions.
Frank fihaughnessy predicting
pennant for his team.
Tommy Conway starts prellmH for
re-opening Belmont summer park.
Roma restaurant, one of Mon-
treal's oldest night clubs, reopens in
new quarters.
U. S. tourists starting to come in
and flock of new French eateries
opening up all over town,
Fred Keating orch and new floor
Minneapolis
By Lee Rees
Bill Ronnlng is minu.s his tonsils.
Law enacted placing 10% tax on
wrestling matches.
Wholesale outbreak of loop stage
shows tough on suburban houses.
'Buzz' Eainbridge, sliowmian
mayor, fighting for re-election.
Ted Bolnick reslftned as Publlx
circuit booker to pilot WCCO 'Barn
Dance' show.
Metropolitan gets 'As Thousands
Cheer' for throe nights and a mati-
nee starting May 19.
Pete Smith musical stock sup-
pluntinK vaudeville at the Alvln,
with scale tilted from 30c to 40c top.
Approxim.'itely $15,000 more In
subscriptions needed to 'save' Min-
neapolis Symphony orchestra for
city.
Legislature pa.ssed bill prohibiting
all walkathons, dance marathons,
skatat lion.'? and similar endurance
contests, excepting 6-d;i,y bike races.
Tfniversity of Minnesota football
team drew total of $22-1,727 for its
not 6h.arc of eight g.ames in 1934, a
fjaln of approximately $70,000 over
previous season.
Danny Danlelson quit Orphftum
assistant manager Job to connect
with Catalina Island, Calif., Casino,
C. A. Reed moving over from
Seventh .Stroet theatre to replace
him.
SLanU-y D. Kane, formerly man-
aging erlltor of a dental putillcation
and a University of .Mlnne.scitii Phi
Beta Kappa, named pxef-utlvn
secretary of N'fu-tli--,-. -i .suied
Pittsbnrgh
By Hal Cohen
Mrs. George Tyson on from New
York for. a few days' visit.
Colleen Moore's doll house due in
town May 15 for a fortnight.
It's a seven and a half pound
boy. at the Kaspar Monahans.
Judge M. A. Musmanno to Phllly
for a personal with ''Black Fury.'
Harrj' (Dad) Faith, veteran door-
man at the Penn, is seriously ailing.
.Gail Garbei- doubling between
the Italian Gardens and auto show.
Goorgie Somers staging and
m.c.'Ing show at new Club Atlas.
Helen and Frank Stout quitting
Pittsburg Playhouse at end of sea-
son.
Roberta Welch going to Hotel
Siimmlt in Unlontown for indefinite
stay.
Johnny Luterman back in nite
club racket as manager of Villa
Royale.
It's a boy at the Johnny Marines.
He's the trumpet player at the
Variety.
Mannie Greenwald has opened a
publicity office In Penn theatre
building.
Mrs. Florence Fisher Parry, Press
crick and columnist, to Hollywood
by auto.
Percy Roberts starting his 2Bth
summer at the Forbes Field ticket
wlndoSvs.
John Duffy has reopened the
Towne Club after a four-month
shutdown.
Cledge Roberts, former stock Juve
at Pitt, rehearsing In 'Them's The
Reporters.'
It's a boy at the Eddie Moores.
Pop's WB's district manager In
Johnstown.
Kay Dev.. 3, of DeVoe Sisters,
called to Buttalo by serious Illness
of her mother.
Cy Hungerford, Post-Gazette car-
toonist,- represented the newspaper
gang at the Derby.
Wilma Horner, still In a cast,
quit the hospital over week-end but
goes back in August,
Tony Conforti opening Willows
May 26 for summer season with
Emerson GUI's band.
Audrey Christie will Join St. Louis
muni opera for summer when
'Sailor, Beware' folds,
Johnny Downs has succeeded
Harold Rosenblatt as stage director
of Pittsburgh Playhouse.
Herman (Little Hip) Segal named
manager of Center Square theatre,
which is reopening again.
Jack Bowman has become a
nltery entrepreneur, opening New
Windmill on William Penn high-
way.
Circus season gets under way
next week with Hagenbeck-Wal-
lace - Forepaugh - Sells* two-day
visit.
John McGreevy taking a leave
from his booker duties to work out
with the McKeesport baseball c'.ub
at spring training headquarters in
Greenville.
Baltimore
By Albert Scharper, Jr.
Local legit season ended.
Vincent Lopez ork will two-nlte
at Summit next week.
Lillian. Dletz keeps a pet turtle on
her desk In the Hipp office.
With wife away for summer.
Herb Morgan is maintaining bache-
lor hall.
Native- son John Charlea Thomas
will shut Balto concert season with
recital at the Lyric May 13.
Herman Weinberg, manager of
the Little, now U. S. correspondent
for Film-Art, a London arty film
mag.
Art Brllant around thumping the
tub in advance of Rublnoff's en-
gagement at the vaudfllm Hipp next
week.
After three years' abBence, Hinda
Wassau, stripper, back on local
boards currently at Hon Nickel's
Gayety.
Estimated there are now 3,000
spots In Balto peddling likker, and
more tliau 1,000 moro with hut
beer-and-wlne licenses,
Leonard McLaughlin Is one of the
characters in new novel Dayton
Stoddard has written, but identity
Is concealed under different monick-
er.
Milwaukee
Abe I'eiley, furme.r exhibitor. n.)W
pedding Ylfldi.sh dims.
Ben Marshall, Fox publicist, un-
derwent an appendectomy.
As Thousands Cheer' booked for
ond of this month, will wind up Da-
vidson's legit season. '
Two new neighborhoods to open
in near future have been named the
Time and the Sherman.
Robert Henderson opened his (ive-
wcek Drama Festival at Pabst Mon-
day (C) with 'Laburnum Grove."
Mayfair nltery has been re-
modeled and j)ow runs under name
of The Aztec. Same management.
Kdd.a \V( ir:sn( r backing new
neit^liborhood \entine in oui.sUi-ts
of town, with house to be run hy
WiscdnHiii .\riuisenirnts.
Stand.ird Theatres taking o'.rr
llie strand. loTif il.-'rl'. ns .n. sf'-'nrd-
C^on' In'!' '1 on i^.i?'? 7-
78
VARIETY
Wednesday, May 8, 1935
(Continued from page 77)
run house on the main . stem, with
product supplied by Warners and
RKO.
Nlterles are hitting new low In
prices as result of keen competition,
with 10 cents being charged for
straight whisky and gin and beer
at a nickel a glass.
Fox-Wisconsin Amusements have
given definite notice of quitting the
Alhambra when the lease runs out
July 1. Reported an outside firm
will take over house, with stage
shows featured.
Tokyo
By Burton Crane
Vlckl Baum here for three or
four days on round-Orient tour.
Mrs. Joe Farrlngton, wife of pub-
lisher of Honolulu Star- Bulletin, on
awing around Orient.
Emily Hahn and sister, Mrs. Her-
bert Asbury, here for 10 days. Miss
Hahn doing a play, her first. Not
based on one of her novels.
Noel Coward spent a night here
as guest of American Ambassador
and Mrs. Grew. Then took train to
Kobe and rejoined his ship en route
to India.
J. P. McEvoy and son Dennis In
town. Scribbler will stay a month,
doing first of round-world travelogs
for SateveRost. Kid to stick around
for a year, studying language and
Judo (Ju Jltsu).
Managing Director Osawa of J. O.
Studios sailing for America late In
April, taking four scripts picked as
winners of talker company's sce-
nario contest to get an Idea for an
export film. Will consult with Hoi -
Ij'wood script experts regarding
poisslbllltles.
Panama
By Bea Drew
Achmed Abdullah left for New
Tork.
Jean Brady asking a divorce from
Wally Bain.
Fort Clayton theatre has new
sound equipment.
An escape artist' at th^ Atlantic
billed as Houdlnl.
Claudette Colbert and Helen Kane
among recent visitors.
Marcella Rice, owner of Rice's
cafe, robbed of all her Jewelry.
Maurice Dickson and Oscar Bel-
son have returned to. the Isthmus
tor an engagement at the Atlas
Qarden.
Alma Barnes, singer, and Pachlta
Crlspl, artist, were painfully In-
jured In an auto accident. Both
taken to Santa Tomas Hospital.
■Cherlo Valentine, nude dancer
making' a world tour, stopped here
long enough to do her bubble dance
at Kelley's Rltz. Next date Peru.
Douglas Fairbanks arrived here
with a party on his Jracht Caroline.
His guests were Lady Ashley,
Benlta Hume, Lady Baring and
Fred Astalre.
The Hague
By M. W. Etty-Leal
Dutch play 'Aunt Rosle' Into BOth
performance.
Hamburger Thalia Theatre Com-
pany touring Holland.
Vlckl Baum visiting Java; she Is
going to tour the island.
Dutph authoress, Mrs. Boudler-
Bakker, celebrated here 60th birth-
day.
■United Legit Company secured
rights for Holland of Sheldon's
''Romance.'
Fie Carelsen, Dutch actress, go
Ing on tour to Java, where she had
not been for 25 years. •'
. Several French film stars coming
here for a film ball: Marcelle Chan-
tal, Marie Wllm and Pierre Wllm.
William Mengelberg invited by
Hollywood Bowl to conduct ten con-
certs at Los Angeles this summer.
As a novelty, Trianon Cinema at
Hasue, introduced special mats for
children; did so well that instead
of once they will now be held thrice
weekly.
Prague
By Edward Heyn
Verdi's opera 'Falstaff' running at
both Czech National Theatre and
New German Theatre.
New Czech film Journal Pas (The
band) to be published by Otakar
Hanus, film librettist and author.
American film successes now In
Czechoslovakia Include 'Back Street'
(U), 'Sign of the Cross' (Par), 'Love
Me Tonight' (Par).
Max Rudolf, one of the most
capable opera music directors In
Central Europe, has been released
from his contract by the New Ger-
man Theatre of Prague, to accept a
similar position In Florence, Italy.
Par vs. Loew
Seattle
By Dave Trepp
Hal Grayson band on five-week
extension at Olympic Bowl.
Sammy Slegel getting rep for
crashing gates at the boxing bouts.
Anson Weeks booked Into Trianon
ballroom May 8, then a week In
Vancouver, B. C.
Sign on Music Hall front reads,
'Open for special big attractions
only.' It's still closed.
Max Miller, who authored 'I
Cover the Waterfront,' In town do-
ing book on Andy Bahr and his big
reindeer drive from Alaska to
northwest territory,
Frances Farmer, actress with
Seattle Repertory and U. drama
stude, won communist paper con-
test and free trip to Moscow, where
sHe will study the theatre.
Omaha
By John Qui
Cocoanut Grove latest addition to
the nit© club family.
Franklin Vincent and band get-
ting set to open the swanky Field
dlub late In May.
Newly organized Variety club ne-
gotiating for permanent club rooms
In one of the leading hotels.
Eddie Gallnaugh press agentlng
the Omaha Baseball club. Season
set to open middle of this month.
Evert Cummlngs, of Blank-Trl-
States theatres, working on mer-
chants committee to settle car
strike.
iProud Papa Jimmy Schlatter of
thie Orpheum lifting the new daugh-
ter with one arm while the other
dislocated wing hangs In a sling.
Behind the Keys
(Continued -from page 27)
way In Dearborn, has ordered plans
to be drawn for a new theatre which
he win buid soon.
Tom Moule, pioneer of the local
film Industry, now operating his own
theatre, the Plaza, which he recently
took over from Julius. Forcher.
Moule was formerly general man
ager of the old John Kunsky chain.
Ben Zabowsky took back the Sa
voy theatre from Wade Allen, who
operates another theatre on the
same street, the Arcade.
New Orleans.
Two local neighborhood houses
reopened after being closed for
renovations, the Gentllly and Bell.
Montgomery, Ala.
Richard M. Kennedy, district
manager for the R. B. Wllby the
atres in the South, today announced
the appointment of James Pepper
as manager of the Strand, De
mopolis. This theatre has Just been
purchased by the Wllby Interests.
David Eugene Parrlsh replaces.
San Francisco
Cliff Work planing to Denver for
quick looksoe.
Ramon Novarro in town. George
Ward with him.
Harry Maizllsh back to Hollywood
after exploiting 'G-Men.'
Harry Hitchcock planed into
town to boom 'Les Mlserables.*
Sol Lesser in town huddling with
Louis Lurle, owner of Geary thea-
tre.
Fred Johnson, Call-Bulletin drama
crick, again on the air with radio
Interviews of stage celebs.
Hulda McGinn home utter going
to Sacramento in Interests of North-
ern California Theatre Association
to persuade the lawmakers to leave
the theatres their seats and dropc5
untaxed.
San Mateo, Calif.
San Mateo theatre, hit by $60,000
first last year, and dark ever since,
has been sold for J100,000. Pur-
chasers are Sari Francisco and San
Mateo Amusement Co., a Fox West
Coast affiliate.
Newark.
Emjay Co., of Paterson, Max
Ginsberg, president, has leased the
Shubert and after remodeling will
open in the fall ■with vaudfilm.
Flo Drake Pinched
Milwaukee, May 7.
Flo Drake, former burlesque sou-
bret who went to the night clubs
and fan dances when the theatre
here closed on 'strip' stuff, is await-
ing trial in Racine, Wis., following
a raid on one of the smaller nlterles.
Miss Drake worked at both
the Gayety and Kmpress theatres
here, as well as on the old Mutual
wheel, before going Into the night
spots. She Is awaiting trial, having
filed an affidavit of prejudice
riRa1n.<!t the presiding Judge.
(Continued from page 6)
opposed also by Loew and. KAO. A
Par bid will put the Zukor com-
pany In direct opposition to the
pending Fox Theatres-United Ar-
tists reorganization plan on Fox
Met
Undoubtedly the Par forces up-
town and downtown are huddling
on the kind of course to take In the
matter.
Schaefer, In his testimony, before
Judge Mack, bluntly detailed that
Paramount does not Intend to
privilege KAO, or any other com-
pany In a manner such as KAO en-
Joyed In the past, where KAO by
cancelling Far product could also
cancel simultaneously other cus-
tomers' Par product, such as Fox
Met.
Nor win Paramount sell Its prod-
uct to KAO or anybody else on a
basis, as formerly, which permitted
that buyer to trade position on the
strength of possessing a Paramount
franchise, without regard to Par's
basic rights In such product.
Paramount today is In a formid-
able position, regardless of the pres-
ent complications because it has re-
tained Its theatre purchasing power,
in approximately 1,100 theatres here
and in Canada. The purchasing
power of this chain is now Par's
greatest offensive in any possible
combat with any other company or
group of companies.
It Is held fairly certain that Para-
mount In making a bid would come
to some understanding with Fox
Film, which latter company ia now
interested In Fox Met via franchises
held by Skouras and Randforce.
That U may be possible under a Par
bid to retain the present operaters
may be implied from testimony
which was given at the Fox Met
hearing by George J. Schaefer. Lat-
ter stated that Skouras, Randforce
(RInzler & Frlsch) and Si Fabian
were good operators.
Also, he felt that Joe Schenck's
association with Fox Met Is valu-
able, but apparently' not as theatre
operator. Schaefer's opinion, ex-
pressed from the witness stand, Is
that Schenck's value is great as a
producer and distributor. This was
brought' out under examination by
counsel for Schenck-Welsman.
The lawyers asked Schaefer about
the United Artists theatre circuit
and Schaefer stated that so far as
he knows U.A. owjis only four or
five theatres and operates only one
of these. Itself, namely the RIvolI
on Broadway; that the remainder
of the few U.A. houses are managed
by others and not U.A., and that one
of the remaining three or four, the
U.A. theatre In Los Angeles, Is
closed.
It was after Schaefer testified
that Attorney ReaVis, counsel to
Fabian, told Judge Mack he was
authorized to state that Atlas and
H. A. Fortlngton will urge upon the
Paramount board the advisability of
making "a cash bid on Fox-Met for
Paramount. This Is taken to Indi-
cate, that Atlas and Fortlngton wish
to Investigate the situation before
bringing the matter to the attention
of the Par board.
Consideration of the Par possibil-
ity Implied that the court might
have to postpone the Fox Met hear-
ing, again, which the court appears
reluctant to do. Therefore, unless
a Par offer is had by Thursday (9)
it Is quite possible that Par will
make ho such bid.
The presumption to the trade
would be In- this event, as In ac-
cordance with previous Indications
that Par may consider developing
a new circuit In greater New York,
or that peace has been reached be-
tween Loew and KAO on the one
hand, and Par on the other.
Par's bid would run around $4,-
000,000 or ?4,500,000 which Is about
similar to the former bid made by
Loew In association with Warners,
but which was never fulfilled.
Variety Closes
Pittsburgh, May 7.
Variety, local burlesque site,. called
It a season Saturday (4). House for
last six weeks has been operated rn
a cooperative basis by musicians
and stage hands, union help taking
It over when George Jaffe, manager,
pulled out for the Gaiety In New
York.
Variety will reopen in September,
and it's understood Jaffe will be
back again.
Parks-Morton Reunite
Martha Morton, who retired upon
marrying a couple of years ago, is
returning to vaudeville, reviving her
old act with Eddie Parks.
Miss Morton Is the wife of Wal-
ter Grego, golf pro at the Bayslde,
I., links.
OBI.TU ARIES
NELLIE McHENRY
Nellie McHenry, 82, once the
bright star of Salisbury's Trouba-
dours and a favorite romp come-
dienne In the '90's, died In Long
Branch May 4, where she was in a
sanitarium for medical treatment.
Back in the '70's she was In the
companies of Lawrence Barrett, Ed-
win Forrest and Edwin Booth, but
found her metier as a soubret of the
Lotta type and was for some time
with the Hooley company at
Hooley's theatre, Chicago. Later
with Nate Salisbury, John Webster
and W. S. Daboll she formed the
Salisbury Troubadours, an associa-
tion which lasted for 18 years of
unbroken success. When the com-
pany finally disbanded, partly be-
cause of Salisbury's growing Inter-
est in outdoor shows, she became a
solo star, 'A Night at the Circus'
being her best remembered hit.
She was married to Webster, who
disappeared in 1900 at Niagara and
was believed to have fallen Into the
rapids.
Interment was In Long Branch.
LEE DALY
Michael L. Dougherty, 49, profes-
sionally known as Lee Daly, died in
Shenandoah, Pa., April 29 of a heart
attack. He was visiting his sister
who resides there.
Starting as a chorus man with
the Milton Aborn opera' company,
advancing to comedy' assignments,
h6 was given the staging of the
productions. He was with the Shu-
berts for about 10 years, but chiefly
was associated with the Aborns un-
til the death of Milton Aborn In
1933. He was regarded as an au-
thority on the Gilbert and Sullivan
operettas and two weeks ago was
elected honorary director and mem-
ber of the Gilbert and Sullivan
Operatic Ass'n.
Interment was in PbttsviUe, Pa.
MRS. LESTER REES
Mrs. Lester Rees, 35, wife of
Variety's Minneapolis correspond-
ent, and former president of the
Minneapolis Chapter of the Council
of Jewish Women, died in that city
Tuesday (30), following a months'
illness.
She was first vice-president of
the council and chairman of the so-
cial service department. Also mem-
ber of the Women's Club of Minne-
apolis and the League of Women
Voters.
Survived by her husband' and two
children.
ELMER GRACE
Elmer Grace, 43, veteran Los An-
geles film salesman, died April 30
In San Fernando, Cal. from pul-
monary trouble. He was for many
years a salesman for Educational
out of Los Angeles and for the past
year represented RCA in the San
Francisco territory. The widow sur-
vives.
ALFRED J. BUSBY
Al J. Busby, 57, well known the-
atrical manager, died at his home
In Waterloo, la., April 20. He had
been in the theatre game all his life.
He got his start as an usher in the
old Grand o.;era house in Dubuque,
la. WSh his two brothers, W. L.
and Eben, he organized the Busby
Poster Advertising Co. The funeral
was held in Waterloo.
FREDrzRICK C. WHITE
Frederic:. C. White, 57, former
actor and musician, died April 24
at his home in Cleveland, O., after
a long Illness. He had been an
Invalid for fifteen years. He was
a member of the Musicians union.
Two brothers survive. Funeral ser-
vices and bur' 1 In Cleveland,
HERMAN GRUNAUR
Herman Grunaur, 74, died April
27 In Los Angeles. He was a father'
of Ralph Grunaur, who manages the
Balboa theatre in L. A.; a father-
in-law of Sol Lesser, and an uncle
of Eph Asher of Universal. Besides
the son, the widow and one daughter
survive.
CLARISSA PARKER
Mrs, John F. Alexander, 81, who
.-IS Clarissa Parker sang Gilbert and
Sullivan with the Chicago Church
Choir company, died In New York,
May 2, after a long Illness. Sur-
vived by her daughter, two brothers
and a sister.
THOMAS BARRETT
Thomas Barrett, 64, old time
music hall comedian, died In Liver-
pool, England, April 21. Was" high-
est paid artist of his day, 60 years
ago. His last appearance was in
the "Veterans of Variety' unit In
1930.
MRS. JAMES WALLINGTON
In spite of 20 blood transfusions
and two operations for peritonitis,
Mrs. James Walllngton, wife of the
radio announcer, died In a Brooklyn
hospital. May 7.
As Anita Fuhrman she was cap-
tain of the Roxyettes at Radio City
Music Hall, when she met and mar-
ried, the announcer last August.
GEORGE H. NORMINGTON
George Henry Normlngton^ 73,
one-time private organist to titled
families of England and choirmaster
in this country, died April 30 in
Long Beach, Cal. after a long Ill-
ness.
JAMES A. SMITH
James A.^ Smith, 74, former sec-
retary of the Sandusky County Fair
board died April 29 at his home in
Fremont; O., following- a stroke of
paralysis. His widow and two
daughters survive.
CLARENCE BELLAIRE
Clarence Bellaire, 69, veteran ac-
tor, died May 1 at the Adtors' Fund
home, Englewood, N. J. He madA
his debut In 1883 with Lawrence
Barrett. Hla last appearance was-
in 'Dinner at Elgjit.'
MABLE BARNES
Mable Barnes, 64, for many years
on the vaudeville stage, died May 2
in Los Angeles of a heart attack;
She is survived by her husband,
Edward Berliner, entertainer, three
sons and a daughter.
ROSA DUFRAINE
Mrs. Rob Martel, 34, who acted in
silent pictures under the name of
Rosa Dufralne, died April 29 in
Duarte (Cal.) sanitarium. Her hus-
band survives.
RICHARD LEWIS
Richard Lewis, 66, character ac-
tor In pictures, died April 30 In Loa
Angeles. Widow and two daughters
survive.
JOHN HAY COSSAR
John Hay Cossar, 70; screen ac-
tor of the silent days,' died in /Holly-
wood April 28. His widow, a son
and daughter survive.
GEORGE NUHFER
George Nuhfer, 71, president of
the Sandusky County Agricultural
Society for 15 years, died May 3, at
his home in WoodvlUe, O., following
a lingering Illness.
JEREMIAH H. CARROLL
Jeremiah H. Carroll, 75, former
mayor of Rome, N. Y., died May 1.
He built the Carroll theatre, now
known as the Strand.
Father, 77, of Edward Johnson,
tenor and asst. mgr. of Metropoli-
tan Opera, died May 1 from pneu-
monia at his home In Guelph, On-
tario. Prominent in musical circles.
6 N. Y. Burlesk Girls
Freed, 3 Men Held in Bail
Six girls recently arrested in
raids on the Gaiety and Republic
theatres. New York, and held on
charge of indecent dancing were dis-
charged yesterday (Tuesday).
Edward Rowland, asst. mgr. of the
Gaiety and Edward Goodman, who
held a similar position at the Re-
public as well as Jack Keller, a
stage hand at the latter house, were
held In $5,500 ball each for general
session.
LETTERS
(VheD Sending for Moll to
VARIKTY Address Mall Clerk.
P08TCAKD!>. ADVEKTISINO or
CIRCULAR LETTERS WILL NOT
HE ADVERTISED
LETTERS ADVERTISED IN
ONE ISSI E OXl.T
Bell Dick
Brent J C
r:ecll MlldieU
Cunnlneliam Paul
Codel Martin
Cunaril Joserh
Helaor Kitty
Julie Loretta
Kennedy France*
Kaj Sldward
Luni Jnmcs
Mooncy Jlip
Major Marjorle
Potter N
Ray nol)Oi"t
Ren.iid Nat
Ray Huston
Stern Robcr'
'War.-cn Josr;
Wednesday, May 8, 1935
OUTDOORS
VABIETY
79
S. D. Expo Cools Off Nudist Bally,
Warms Up to Ford; Need Crowd Hypo
San Diego, May 7.
Purity has raised Its righteous
head at least half way on the Nat
Eagle-Stanley Graham Nudist Col
dny at the San Diego Exposition
with Zack Farmer, Expo head, is-
BUing orders that no publicity *•*
gent out on the nudle village. How-
ever, no ban has been slapped on
the exhibit Itself. That the skin
Bhow will be a feature of the Fair
is no secret, with everyone on the
grounds talking about it. Farmer
Insists that the name of the at-
traction be changed to Zoro Gar
dens and the exhibit billed as an Il-
lusion.
Meanwhile concessionaries are
yelling their heads off claiming that
the nudist angle is a narural fo)
publicity and pointing out that
Sally Rand and her fan did the Chi
cago Fair no harm. Feeling Is that
the Fair heads are playing up to
the: Ford company exhibit and sub
sequent Ford publicity and for thl&
reason are laying low on what they
feci 'is a' rough campaign.
Ford company Is spending close
to $2,000,000 on the fair which In
eludes Its exhibit similar -to their
World's Fair buUdlng and the
■bringing of the Detroit Syniphony
Orchestra here for the duration p£
the. Exposition.
WJth only four weeks left before
the opening, those who have bought
space feel that what publicity has
gone out will, not bring a corporal's
guard to the border town and that
something hot is necessary at this
time to arouse Interest In the af
fair which Is scheduled to run
through the summer. Lads are
pointing out Chicago's mistakes and
feel that the local organization
should profit by them.
Circus Days in W. Va.
Charleston, W. Va., May 7.
'■j Cliarleston, far known as a
:'■ 'good circus town,'. Is having the
^ greatest run of the .tented shows
' It has experienced in. many years,
Barnett Bros, had scheduled an
exhibition for April 15, but when It
pulled in a bitter cold -wave gripped
this section and a fresh fall of snow
was on the ground.: The show's
management decided money would
be saved by not unpacking. '
Downle Bros., featuring Bill
Cody, was next on the list, arriv-
ing for a day and night. May l. The
air was chilly but not, too cold for
two fairly good audiences to greet
the . performances. Russell Bros,
catrie In the 7th for two perform-
ances, which also drew falr-sIzed
■ crowds.
Cole Bros., with Clyde Beatty and
his animal act the featured attrac-
tion. Is billed May 13. Will, be fol-
•.. lowed on May 25 by Hagenbeck-
Wallace, which frequcntl. h f s
visited this section and. always h -s
drawn large crowds.
Charleston is the center of a
largo chemical industry, most of the
plants of which are working full
time. Increased activity in the ad-
jacent coal fields has placed money
In the pockets of mlhers, most of
whom arc circus fans.
Music on Top
Des Molnea, la.. May 7.
Iowa state fair board will book
20 bands and other musical organl-
Mtlons for the annual event, Aug.
21-30 this year, entertainment and
Bgriculture to be stressed.
Argonne Legion band, Des
Moines, and Karl King's band. Fort
Dodge, are among the first booked.
$30,000 EESORT
Clear Lake, la.. May 7.
A dance hall and amusement spot
that will set back promoters, the
Clear Lake Amusement company,
■ Borne $30,000, has been started and
Will front on West Main street and
On the shores of Clear Lake.
It replaces one destroyed last
year.
Circus Routes
Al G. Barnes
Cal., May 6; Merced, 7;
8; Vallejo, 9; Onliland,
Cole Bros. — Beatty
Hochestcr, Itid., Mny 6; Inrtlonapolle,
LoulevDle, 9; Lexington, 10; Coving-
ton, 11. ° • '
Legion Combo
Seattle, May 7.
American Legion fair, Sedro
Wooley, July 2-3-4, has booked a
girl show, colored show, under can-
vas, and outside acts, Edw. J/
Fisher, booking agent, handling.
Fisher will also handle the conces-
sion bids.
Various leision posts' In North-
western ^Washington combine an-
nually to put over this 'county fair.'
Fox Met Inside
(Continued frorn' page 4)
least twice when counsel for the
Schenck-Welsman interests would
bring up that point, Attorney Na-
than Burkan, of counsel, arose to
ask a witness if he had ever lieard
of the NRA Code and the 'right to
buy.' Burkan asked George' J.
Schaefer, Par's general manager,"
w)ien latter testified .last week be-
fore Federal 'Judge Mack. Schaefer
ari.swer^d :
'Maybe you can tell- me. I'd like
to know what that, means myself.'
Impatient of Delay
Attorney Morton Bogue, of Beek-
man Bogue & Clark, counsel to the
Fox Met noteholders' committee, op-
posed any delay by the court for
the consideration' of a possible bid
for Paramount. B-B-C also are
counsel to the bank creditors of
Paramount who are represented on
the new Par board. These banks
creditors form a faction opposed to
the Atlas and Fortlngton element In
Paramount.
Kent, Schaefer, Swope
Sidney 'R. Kent, George J. Schae-
fer, Herbert Bayard Swope and Al-
bert M. Greenfield were the most
impressWe •witnesses who testified
at the. Fox Met hearings. Schaefer,
the last of the four to testify, proved
the most Important. Kent and
Swope easily were the most Im-
pressive personalities, and Green-
field the most stubborn.
It a'ppears to be an axiom for at-
torneys when handling . show biz
cases such as Fox Met not to ask
questions of wltnessus, the truth-
ful answers to which queries these
same attorneys may not know.
Attorneys questioned George. J.
Schaefer, each in his turn, and over
and over again, repetltlously, as to
the nature of some conversation
Schaefer had had with Herbert
Bayard Swope. Schaefer explained
each time, probably 10 or 15 times
in all, to all the examining counsel,
that this conversation had been a
brief confab and that not much was
said on either end, and also that
nothing was settled between the
parties at the convprs.itlon In
question.
Schaefer testified that Swope hatl
come to his office at Par.amount and
statpd that KAO wished to pay no
more for Paramount product than
KAO was paying for Fox and
Warners. Schaefer also testified
that he and Swope came to no con-
clusion on the matter and did not
discuss any po.sslble future terms.
He repeated such testimony both
to iFidor Krcsol's questions on the
point and to those of Attorney
Burkan.
However, Attorney Milton Weis-
man, of the' same camp as Kresel
and Burkan, in the current picture,
repeated' the question several times
to Schaefer.
Finally Schaefer stated from the
stand that not only was the con-
versation with Swope brief but that
In Schaefer's opinion, Swope was
not qualified to discuss the matter
with him; that Swope's experience
and knowledge of the business is
limited; and that Swope Is not
familiar enough with the operations
of his own company to take up the
matter with Schaefer, and that
Swope left Buch matters to his
lieutenants.
This answer stopped further
questioning on the point except for
one more Instance,
'BAMA TO BUILD
Will Erect «30,000 Building for
State Fair
Birmingham, May 7.
Encouraged by the surprise busi-
ness at last yeair's fair, olTlclals of
the Alabama etate fair met last
week to perfect plans for another
fair this fall. One of the decisions
reached was to construct a $30,000
all -steel exhibit bnllding.
G. T. Wofford was elected chair-
man of the board of directors and
P. T. Strleder, of Florida, will con-
tinue aL-secretary and general man-
ager. Date was set for Sept. 23-28.
Ed Carruthers, of the Barnes-
Carruthers booliing office, here for
the meeting, . said one of his prize
shows for fairs this fall would be
'The Fascinations of 1935'. Show
will open In Grand Forks, N. D.,
early in June, continuing until
southern fairs get underway.
Contracts for fireworks- went to
the Therle-Duffield Company, of
Chicago. The Royal American
Shows, which had the midway last
year, will return.
OHIO BAniE GROUND
FOR EARLY TENT TRICKS
Canton, C, May 7.,
.Ohio will be the mecca for at
least half a dozen circuses, large
dnd stnall within the nsxt week.
Paper is in evidence . in most every
town o'». any size in the. entire state,
indicating that the Buckeye state
is considered by showmen as bet-
ter early season territory than
either the east or. west.
Domlnatln the list will be the
Cole Bros.-Clyd'e Beatty and the
Hagenback - Wallace - 4-Paw - Sells
rail shows, which will be playing
through ti e state within a few days
of each other.
Russell Bro!9. after a hasty trek
out of the west is already playing
southern and central Ohio stands
and will halt the eastward j&.unt
at Massillon May 11, turning and
swinging back west. This truck
outfit will get fully two weeks in
the state. Barnett Bros, picked up
Steubenvllle and East Liverpool and
Warren, three Ohio valley stands,
and then moved into western Penn-
sylvania and may return to the
state later. Downle Bros, plays one
day in Ohio, Monday, May 13, at
East Liverpool, then heads east into
the Pittsburgh area.
Numerous small carnies are play-
ing Ohio at this time but unfavor-
able' wc.ther haB kept business at
a minimum the past two week.s, ac-
cording to reports.
KeDey, H-W Press Chief, Quits as
Ringling H. 0. Fires Asst. P. A. Fields
Staggered Flacks
Fairmont, W. Va., May 7.
Press department of Cole Bros.-
Clyde Beatty Circus works under
what seems to be new plan. Earl
DcGlopper Is ahead of the show—
17 days ahead here — with the ad-
vertising car. Ora O. Parks then
makes only the Monday and Tues-
day towns. Rex deRoselli makes
the Wednesday and Thursday towns
and Bob Hlckey makes the Friday
nrd Saturday towns.
CIRCUS BILLS 4 DEEP
IN H-W-COLE CLASH
Fairmbunt, W. Va., May 7.
Billing war between the Cole
Eros, and Beatty and Hagcnbeck-
Wallace outfits .with the paper al-
ready four sheets deep, \ylth the
Cole show In Saturday (Jl) the
Hagenbeck the following Monday.
Hagenbeck made the first billing,
but the Cole car came along and
blanketed everything. A second
Hagenbeck car was in yesterday
with the Cole No. 2 car. expected'
today (Tuesday).
Shows have been in close com-,
petition since leaving Chicago, but
this is the -first spot so closely,
booked.
McCoy Joins Ringling
After One More Oater
Hollywood, May 7.
Before reporting to the Rlngllng
circus, 11m McCoy will make the
second oC his series of 10 westerns
for Puritan Pictures. Feature, 'Man
Prom Guntown,' Is slated to get
under way this week under direc-
tion of Ford Beebe.
As soon as he finishes the pic-
ture, McCoy hops a plane to Join
the Ringling show in Brooklyn, re-
turning to the coast in the fall to
complete the .series.
Gets Back Pay
Reading, Pa., May 7.
G. Harel Gundry was awarded a
verdict. Including interest, of
$345.27 In civil court here against
the Carsonla Park Company. Gun-
dry was manager of the park com-
pany's dance pavilion and sued for
unpaid wages on a contract.
'Skill' Gaines Out
Independence, la.. May 7.
The heat is on in this community
with the result that all- automatic
slot machines, games of skill
punchboards, or anything relating
to chance, are out.
Similar action has been taken by
various enforcement agencies In
counties to the east and northeast.
Elephant Injures Two
Des Moines, May 7.
Two children were injured at the
Atterbury Bros, circus at Fairfield,
Iowa, last week when an elephant,
frightened by a dog, charged the
spectators.
CanceDatiiHis Clipping Fairs in
Midwest Dust Storm Area
Abe Lyman, Paul Whlteman,
Rudy Vallee and Phil Harris have
been Bet for dates at Plum Para-
dise on the Lttke, Detroit, open-air
cafe.
Chicago, May 7.
Just when the fairs were getting
on their feet after four years of sag-
ging on the ropes from the depres-
sion they are being clipped to the
6anvas again. This time the sock
comes frona the dust storms which
have ruined the hopes for a flock
of fairs throughout the southwest
and western fringe of the midwest,
which takes in the Kansas, Nebras-
ka, Oklahoma, western Missouri,
Wyoming, Colorado and Texas pan-
handle terrltorj'.
Fairs in that largo district were
planning on big revivals thl.s year
after four and five years of lay-off
or restricted budgets. The secre-
taries had been working on the
scheme all winter and had, in many
Instances, secured substantial in-
creases In fair appropriations from
the various counties and states.
Now these appropriations are be-
ing either withdrawn entirely or
slashed pitifully. Result has been
a flood of cancellation and retrench -
mcnt orders to the various fair
booking agencies In Chicago, St.
Paul, St. Louis and Dallas. Fully
00% of the fairs in the dust storm
area have ordered drastic curtail-
ment in expenditures already and
expected that before the fall season
rolls around there will be at least
40% in complete cancellations 'un-
less the dust areas are allovi.atcd
considerably.
. Not only are the people In no mood
for fairs In this stricken area, but
the legislatures, relief commissions
and the public have stated that with
so many people In dire need for help
It's better to use the money appro-
priations for food and shelter for
the stricken rather than turn It over
to Carney guys for cooch dancers.
Long Advance
ICsthervUk", la., May 7.
Chamber of Commerce is to
sponsor a rodeo here June 20 to 30.
Interest is being roused in this and
neighboring communities through
the wearing of westorn coslumos
through the latter part of M;iy and
W-C Shows Starts
So.-ittlc, May 7.
West Const .Shows, cjirny, is on
the road, orioning hoi-c two wof-ks,
and now finlJ-'liing f.nlr wnclc'n rrt-
gagoment ;it Wouatchoo.
Chicago, May 7.
Because William Fields, press
agent with the Hagenbcck-Wallace-
Forepaugh-Sells circus here, sent a
news-letter to George Ross, of the
New Tork Telegram, in which he
gave an honest picture of the-
atrical and circus conditions in the
loop he was let out of the Hagen-
beck organization by Roland But-
ler, general press chief for the
Ringling interests. Beverly Kelley,
top press agent for the Hagenbeck
show, squawked to Butler that the
treatment of Fields was unfair and
interceded for Fields even with Sam
Gunipertz. With neither Butler nor
Gumpertz revising the original
stand on the Fields news-:etter
Kelley wired in; his resignation
wliich takes effect on May 11 in
Pittsburgh.
Admitted generally among news-
papers and jihow business that the
campaign conducted In Chicago for
the' Ha.genbeck show by Fields and
Kelley was among the best ever
trotted off in this town. Results are
seen- in the excellent business that
the Hagenbeck circus did at its new
Stadium stand despite the opposi-
tion of the Cole Bros.-Clyde Beatty
show .at the Coliseum.
Butler's yelp was based on the
Ross column In the Telegram in
which Fields mentioned the Cole
show as being in the loop. , Butler
squawked that he didn't think a
Hagenbeck man should mention a
rival show and second that he
didn't care for the Hagenbeck .show
being mentioned in New York
while the Ringling, Barnum & Bai-
ley show -was In that territory.
Fields news-letter to Ross fol-
lowed a telegraphed request from
Ross for some loop gossip and
Fields replied strictly out of friend-
ship.
Replacing Beverly Kelly and AVIl-
llam Fields as press agents on tho
Hagenbeck - Wallace - Forepaush
Bros.-S'elis circus are Sam Stratton
and William Wllken. (j
Stratton was formerly with the
'Zlegfeld Follies' on Its road Jaunt.
Wllken was with Ringling.
New Tork newspapermen Monday
'(6) sent several protest letters to
Rola.nd Butler, manager of the.
Habenbeck-Wallaco circus, over the
let-out of William Fields, p.a.
Scribes used no uncertain language
In asserting to Butler that the let-
outs was, in their opinion, unjus-
tified and unfair.
A. C. MAYOR DENIES
LICENSE TO H-W SHOW
Atlantic City, May 7.
The report that a circus will set
up its tent here next month is Just
a 'pipe dream,' according to Mayor
Harry Bacharach, who says that ho
had not granted any permit and
would not grant one until he con-
sults with leading business Intf-r-
ests Wednesday on what action (.ho
city will take At this session.
Boardwalk policy for the summer
will also be discussed,
It Is also reported that the mayor
has received an offer from Rlngllng
Bros.-Harnum & Ballcy shov/ for
an afternoon and evening perform-
ance In the Auditorium, which It ig
said, would provid tho city troo.s-
ui-y with far more revenue than tho
$3D0 license required from the H.ig-
enbcck-Wallacf; circus.
Oddities on Strike
Ccd.-u- Rapids, May 7.
A KlriUe was declared here by tho
freaks connected with the Inter-
national Congress of Oddities, somo
of whom were with the Ripley show
nt Chicago, because they have been
referred to by the gentlemanly
barker and In other publicity as
freaks.'
Headed by 'Eig B.ertha' a delega-
tion' waited on Col. Brydon, man-
ager, and told him they were
through unless classier English w;is
used. An armistice was arr.anfrod
when it was agreed that hereaCLer
they would he called 'human oddi-
ties' and so the show went on.
Tody Hamilton worked the gng for.
Iho l?;u'n\iin show yc-ars ago. Evi-
dunily still good.
80
VARIETY
Wednesday, May 8, 1935
74»i£jL DON'T LIE!
# BABE RUTH is Home-Run Champion
because lie soclced 61 liome-run|^|
|H^season!
• IMAE WEST is Box-Office^H
^^^f the
past five years because **Vm N^^H
^^^■>ssed
nearly THREE MILLION, far mo^H
^^^Kother
picture or any other star.
^ The way to pick a cfiamp^^^^^H
K|^|pe?
Until some other star bea^^^^^H
MAE 1VEST will confffiu^^^H
CHAMPION
I C E !
•The phei
of "SHE
"I'M N
"BELI
total gross
flM WRONG",
GEL' and
NINETIES
.combined
country
TOWN."
WILLIAM MORRIS Agency
Sole Representative
RADIO
STAGE
PublUhad Waikir »t 114 WMt 4iUi 6t., N«w York, N. T., br Varlaty. Inc. Annual aubicrlptloh, t6. Singla copies, 1( cent*.
Entered a* aecond-clan matter December 2t, ItOC, at the Post Office at New York, N. Y., under the act at March t, ll7t.
PRICE
15^
COrTBIGHT. IBtS, BT VAIUBIT, INC. ALL BIGHTS BESERVED
Vol. 118 No. 9
NEW YORK, WEDNESDAY, MAY 15, 1935
64 PAGES
URGE NO TALENT EMBARGO
Balto Catholic Group Boycotting
Loew s Century on Varieties' Unit
. Baltimore, May 14.
Members of the local Scholastic
Legion of Decency this week com-
menced boycotting Loew's vaudfllm
Century, alleeing the theatre has
been presenting smutty stage shows.
Diocesan weekly. Balto Catholic
Review, announces in an editorial
InJ current Issue that. . sheet 'Wlll
henceforth accept no advertising
from any Loew theatre playing
vaude In either Balto or Washing-
ton. The magazine Is circulated In
both towns.
The Revlew'dldn't approve of the
stage show last week at the Cen-
tury, Earl Carroll's 'Vanities' tab.
Charged that the show Is 'notorious
for its nudity, salacious sketches,
filthy jokes and dances In almost
total nakedness.' According to Vin-
cent de Paul Fitzpatrlck, editor of
the Bevlew, he called on Bill Sax-
ton, I.oew's city manager, before the
•Vanities' touched town, and was
promised th. t all objectionable fea-
tures would be removed when tab
plained here. He charges that those
promises were not llve^l up to.
'Vanities' has been running up
against criticism from Catholic
press elsewhere. Week btlore It
played here, the Rochester, N. Y.,
Courier cracked down on tab when
(Continued on page 58)
Don't Write
, Chicago, May H.
Latest' chain money gag Is
the five ..dollar chain telegram
which started last week In
Iowa.
Boys are using the wires to
get quick action one way or
the other.
JED HARRIS'
SALARY IDEAS
Soap, Radio, Week-End
Drama with Music All
Part of Italian Deal
Hollywood, May 14.
Arch Selwyn had made arrange-
ments for Irving Thalberg to talk a
deal with Jed Harris to joint Metro.
Harris said he was interested in
pictures at a figure and Thalberg
inquired what he wanted.
'What's Sam Katz's salary?'
Harris asked.
Thalberg replied, 'That's not the
question,' so Harris said he wanted
four times as much as Katz was
getting. Thalberg laughed and
Harris then asked:
'How much do you get, Mr.
Thalberg?'
Thalberg replied that also was
liDmatcrlal and he Just desired to
know how much Harris wanted. So
>[arri.s rcpllocl he wanted as much
as Thalberg.
That ended the interview and in-
dications arc Harris will not join
Metro.
A soap named Persegella, after
one of the characters In. an Italian
radio program over Station WFAB,
New York, Is the newest by-product
of an odd theatre-radio deal.
Radio program entitled 'Sandrino
and Persegella' ballyhoos stage pro-
duction at the Venice theatre. New
York, and is th'e only form of adver-
tising done by the management,
which draws exclusively from the
Italian colony. Theatre plays Sat-
ui-day-Sunday repertory.
Clemente GlgUo operates the thea-
tre, the radio program and the soap
company. He also writes the native
Italian music dramas for the stage
productions and the cQntiniiltles
for the air.
FIRE DEP'T CENSORING
HOT BURLEY IN SYR.
Syracuse, May 14.
Censorship of the Katz stoclc bur-
l93que at the Civic theatre, ordered
i>y Mayor Mnrvln, ha.<i been switched
from the police to the fire depart-
ment.
Hereafter Chief Inspector of Pub-
ito Assemblies Charles "Wlllcea will
6ensor the productions.
N. Y. NEWSBOYS SELL
KINCnSH'S OWN PAPER
New York was flooded over the
week-end with a slew of boys sell-
ing copies of 'American Progress,'
newspaper published by Huey Long
in New Orleans. Paper Is marked
at 5c'an Issue and consists almost
entirely of hurrahs for the Kingllsh
or blasts at President Roosevelt, go-
ing In for a healthy splurge of red
ink and scare headlines. Issued
only oncc-monthly tlnis far, but
plan Is to go wcelily or ofierier if
response builds.
Father Cou.qlilin In Detroit pub-
lished a similar paper on his own.
The boys seem to be copying Hit-
ler, who also had a now.<;pai)Dr when
lie started.
Add Headache Dept.
Mexico City, May 14.
Lack of small change, resulting
from demoneti'/ation of ailver coin.
Is constituting a serious problem for
the amusement Industry.
Jlany cinemas and tlieptres h.ave
had to turn away customer.s because
they couldn't change paper money.
EOUITY JOINS
HOLLYIOD PLEA
House Immigration Commit-
tee Hearings Continue
Today (Wednesday) —
Legits Concur with Films
NEED FREE FLOW
Washington, May 14.
Renewed warfare against the film
industry was declared by an Irate
House Immigration Committee be-
cause of refusal of producers to ap-
pear at bearings on the alien actor
bill and submit to intensive grilling
about importation of foreign talent.
Threatening to reject written state-
ments opposing; stricter entry regu-
lations. Chairman Samuel Dickstein
roared and thundered criticism at
the film industry, suggesting the
need for sweeping Congressional
investigation and monopolizing first
day's discussion of his proposal to
tighten contract labor * law prol-
vlslons and curb admission of ac-:
tors and musicians. Hearings con-
tinue tomorrow (Wednesday) with
(Continued on page 63)
MRS. F. D. R/S NEW IDEA
Would Tour Country — Brpadcast
Her Observations
Mrs. Franklin D. lioosevelt Is be •
In;: offered to ad agencies for a
summer series which would have
her reporting her observations
while touring the country In a
lllvver, accompanied by her per-
sonal secretary.
Program would be broadcast
fiom whatever town she happened
to be 111 on the evening of the week
selected for the series, with the
script devoted to tlie economic and
social conditions, which she finds
prevailing locally. Like lier other
commercial connections the salary
derived from the summer series
would bo contributed directly to the
first lady's pet charity.
That Other Guy
down
round
Mon-
Diivid Mendoza. 'arner's
ea.stern music specialist, re-
cently joined Oakridge. In
■\\('stc)iesler, and as a golfer
he's generally on the
l>eat.
I'l.iying a hideaway
by himself last week
doza was going so badly he
finally turned to Ills caddy
sjiyini,', 'Listen, Is there any-
body In thin club who pluys
worso than me?'
'Weil,' replied the boy, 'I hey
tell mo there's a new guy up
here named Mendoza. You
should see him.
Films to Elmiinate Star-Ratii^
Quotes on AD Adv.; Just Reviews
Rockefeller Nix
- Radio City Music Hall ushers
have a baseball team of their
own. They had a game lined
up with Sing Sing last week,
but W. G. Van Schmus, man-
aging director, canceled It.
Contest had no dignity.
NO VAUDEVILLE
IN HMES SQ.
For the first time since the cows
were chased out ot the area, there
isn't a vaudeville show In all of
Times Square, New York, this week.
The two vode houses — Loew's State
and the RKO Palace — are both play-
ing units, while the Capitol and the
Uoxy hold the usual house-produced
shows.
'Cavalcade of Music' Is at the
State, and 'Harlem Express,' Jimmle
Lunceford-CBS c(Uored band show,
is at the Palace.
Nearest vaudeville bill to the
Times Square area this semester Is
at the Grand Opera House, 23d
street and Eighth avenue, nearly
two miles away. Also, there's the
Academy on 14th street and Loew'e
Orpheum on 86th street.
But there's no vaude on Broadway
from one end of New York city to
the other.
12-WEEK REHEARSALS
AND ONE PERFORMANCE
After squawking for years against
the use of stars or other symbols
in reviewing pictures, but losing no
opportunity to capitalize on the
three and four-star notices when
getting them, publlclty-ad directors
of the major companies have agreed
that only the text of reviews will
be used .in the future. Effective Juno
1, under the agreement, no major
win publicize or advertise the num-
ber of starlets or other symbols any
of their productions receive regard-
less of marquee value.
Thought of enforcing a ban on
symbols as qulck-glance Indicators
of what a picture rates among re-
viewers using this system originated
with the publicity directors and has
received the approval of the Hays'
organization, which Is quoted as be-
lieving that the picture companies
are encouraging the use of stars or
other gadgets too much by empha-
sizing the ratings gU'en In this
manner. It is stressed that pro-
ducer-distributors and their adver-
tising-publicity heads Intend no dis-
pute with any newspapers or maga-
zines using symbol signposts on re-
views in this decision to avoid re-
production.
Plan Is to quote from the text
of such reviews, mentioning either
the critic or his paper or
both, just the same as followed
(Continued on page 59)
Dcspiic the fact that 'lleprise'
was yanked at the Vanderbllt, N. Y.,
allrr a single performance, show
had actually been In preparation for
12 weeks. Four character flop was
in rehearsal most of that time, cast
going over the script In one of the
player's apartments. Because not
rehearsing In a, theatre or hall, peo-
ple concerned figured there was no
violation of Equity's limit of four
woelcs for straight plays.
Play was tried out by Vera Mur-
ray last summer, but the option was
pci- ittod to lapse. Financial back-
ing' was sought frorn Camllo Oldow,
.South Amcrlran, who will enter the
managei-ial fielj next season. Oldow
stepped out and Frederick E. Mal-
ley, from the west, stepped In.
Not So 'Purity Seal'
Hollywood, May 14.
Joe Ilic'n Is the hero of a st;ige
romeily, ')>urlty Seal," by Gone
Townc. M'lU Haya runs through
the yarn a.s a heavy.
Towne goes to N. Y. the end of
this month to ariangp a summer
prr<Jurtlon.
McCoy Indians on
Warpath to Scalp
Phony Film Extras
Hollywood. May 14.
Indians here for jobs as extras
have gone on the warpath against
what they term phony aborigines,
Mexicans and other representatives
of swarthy skinned races who get
extra Jobs as redskins.
McCoy American Indians have re-
cently been staging a number of in-
dignation meetings and are send-
ing lists of the real Injuns hcra
to studio casting ofllces In order
that they might get the war paint
Jobs Instead of the bootlegrfr
.Jim Thorpe Is leader In the move
of 'Only American Indians for
American Indian parts.'
OLDEST BURLEY HOUSE
BOOKED FOR WRECKERS
Boston, May 14.
Old Howard, Boston, oldest hurley
house In the country, operated by
the Lothrop Interest.s, is slated to
fall under a wrecking crew'thl*
summer. Property owners have bid
on the real estate and have decided
to re-l)uild for new tenants.
This will lea'-e only MInsky'H, at
tlio Park, purveying hurley her*.
VARIETY
P I C ¥
E §
Wednesday, May 15, 1935
Film's Strongest Forward Movement
As an Educ'l Factor Tried in N. Y.
Wliat piimiisc.) to bo the strongest
forward movement toward the in-
troduction of 111 motion picture as
a distinctively educational and
habit-forming factor in the public
school Kot undtrway May 10 when
the (Irst of a series of 'success films'
were shown to two groups of pupils
frorn Xew Yorlc schools. Pupils of
tlie fifth and sixth grades in the
Bronx, N. Y., viewed the first of
the series in the Park Plaza theatre,
hrre. while pupils from 13 schools
on the middle west side attended a
similar performance at the Riviera
t'.eatre, Manhattan. Co-operation
of the theatres was required since,
while most schools own a projector,
most of these are not wired for
sound. The theatres co-operated
with the Hays' oflice and the Com-
mittee on Social Values in Motion
Pictures, a national body.
The project was first broached in
1929, but it was not until last year
that the plan took conci-ete form.
In co-operation with the producers
a series of 20 one-reel pictures were
cut from feature length productions,
each edited to provoke classroom
discussion. The idea is that the
pupils will view the.picture. (eventu-
ally in the school auditorium) and
return to classrooms to discuss
what they have just seen.
The first picture was clips from
'Sooky,' but to give a better idea,
the sceres from 'Huckleberry Finn'
have been re-edited into a one-
reeler which stresses the anti-
social attitude of other children
toward Huck and his subsequent
runaway,, tracing the action back to
the children's attitude in a fashion
to instill the lesson of social
(Continued on page 69)
OPERA STARS'
CAMERA ANGLES
With major companies grooming
opera voices for film production,
Hollywood is anticipating plenty of
■worry in whipping this talent into
ehape for screen appearance. Few
of those skedded to do arias for the
cameras have been in plx.
Training the warblers for cainera
angles, despite previous work on the
Btage, is figured to take considerable
coaching.
LEWIS STONE QUiniNG
WHEN CONTRACT ENDS
Hollywood, May 14.
Upon firtiahlng his new three
year contract wltH Metro, Lewis
Stone declares he will retire from
pictures.
Player has been with Metro for
several years under a feature con-
tract, and prior to that time was
with First National over a long pe-
riod. He has been in pictures for
more than 20 years.
GANGLINGS
McGpwan Moves Over to Par for
Direction Par's Juves
Hollywood, May 14.
Robert McGowan, who for years
directed the Roach 'Our Gang'
comedies. Is. at Paramotint to direct
and produce a two-reeler, utilizing
the six kid players under contract
to the studio.
Principal parts will go to Virginia
Weldler, David Holt, Baby LeRoy,
Betty Holt, Lois Kent and Billy Lee.
ROSE'S 'JUMBO'
WANTS A FILM
BANKROLL
Picture money backing for 'Jumbo'
was reported not completed early
this week, with Billy Rose angling
with two film firms for Hecht-
McArthur script. Paramount turn-
ed down Rose's proposal for $150,000
in return for 50% of the profits.
Deal would have Included one
quarter of the pictures rights and
half of the managerial end.
Metro Is also said to be consider-
ing 'Jumbo,' with Rose also claiming
he wpuld bankroll the show himself.
Estimates call for 4,000 seats at
the Hippodrome where 'Jumbo' is
slated to be spotted, although the
present seating arrangement will
be changed, show to be played
under a tent. With a ?3.30 top and
$1.66 matinee Rose claims a weekly
possible capacity of $100,000.
Schedule calls for two performances
dally, manager rating 'Jumbo' as a
spectacle rather than a play.
Similar classification permitted two
shows daily at the Hipp In former
seasons, the house and spectacles
not coming within Equity's eight
performance limit.
NON-UNION BAND AT
HOtE CAUSES MOVE
Kansas City, May 14.
After the Pabst Brewing Company
local agency had invited a number
of guests to atterid Ben Bernle's
broadcast at the Hotel Muehlebach,
this week, It was obliged to send
new and corrected Invitations
changing the place of broadcast to
the Musicians Hall, from which the
Kansas City orchestra's Sunday
broadcasts are piped weekly.
Change in places was caused on
account of a non-union band play-
ing at the hotel.
Mae West's 'Saint'
HoUyw^ood, May 14.
Next for Mae West at Paramount
Is 'Hallelujah, I'm a Saint,' orig-
inal by Marion Morgan -George
Dowell.
Story replaces 'Lulu Was a Lady,'
but actress will Incorporate .several
seqences from the yarn when she
writes the screen play for "Halle-
lujah.'
Bernhardt Pic
Metro and RKO Radio are com-
petini; to got the rights to George
Westley's 'Divine Sarah,' based on
the life of the Sarah Bernhardt.
Moiro wants the yarn for Oarljo,
while Radio is interested for Hep-
burn.
ROS. PINCHOT SET
Hollywood, May 14.
Rosamond Pinchot, nicco of for-
mer Governor I'incliof of Pennsyl-
vania, who was under contract to
Metro six months williout ai)ponr-
Ing in a ])Icture, makes her camera
debut at Radio.
Now freelancing she has been
epoUod for the Qiioon part in 'Throe
iiuskcteers.''
SAILINGS
June 28 (New York to Leningrad)
Clarence Derwent (Reliance).
May 23 (London to New York)
George Lait (George Washington).
May 18 (New York to Los Ange-
les) Manny Seff (Pennsylvania).
May 18 (New York to Paris)
Grace Moore, Margalo Gillmorc,
Valentin Parera, Fred C. Schang
(He de France).
May 18 (New York to Buenos
Aires) Alison Hunter (Southern
Prince).
May 18 (New York to London)
Jessie Ernst (Georgic).
May 13 (Los Angeles to Panama)
Mr. and Mrs. Martin Gang (Cali-
fornia).
May 11 (New York to Genoa) Jos.
M. Schenck, Katherine Brush (Conte
dl Savoia).
May 11 (New York to Paris) Bur-
ton Holmes, Myrna Loy, Robert
Ripley, Polly Moran, Allen Foster,
Jack Connolly, Laird Goldsborough
(Paris).
May 10 (New York to London)
W. A. Bach, John McCormack, Mona
Maris (Bremen).
ARRIVALS
Taylor Holmes, Phillips Holmes,
Gilbert Miller, Paulino StarUo, Rus-
sell Markcrt, 01.;,'a Petrova, Auljrey
Ilaninioiul, lUilh Chattcrton, I'hil
Uoisniaii, P^obort .Schloss, J. Carlo
I'^avettn, P.-nidor Inry.o, Petor AVitt,
(!. Niclas. ("apt. A. C, N. Dixioy.
WILL MAHONEY
News of the World, England. — "1
would place • Will ' Mahoney In ■ the
first half - dozen brilliant artists
from America since the war. Sheer
originality has placed him where
he is today, and originality Is every-
thing on the halls. His act, "Radio
New York," is at Flnsbury Park
this week."
I Direction
WM. MORRIS AGENCY
Mayfair Theatre Building
New York City
N Y. Par May Shut
Part of Summer;
Film Shortage
Due partly to outlook on product,
the Paramount, N. Y., flagship
of the Par chain, may close
for a portion of the summer and
reopen with new season's pictures
when ready. Two weeks' notice,
which would protect the theatre in
event of decision to close shortly;
has been given to musicians and
Reginald Foort, organist.
Mae West picture, 'Goin' to Town,"
current, will probably do two weeks.
'Glass Key,' with Raft, is booked to
follow and Par is trying to get
'Doubting Thomas' (Rogers)- from
Fox, in an effort to protect Itself. If
remaining open for the summer,
squeezing through with what pic-
ture product is available, house may
reduce Its admission scale. In any
event pit orchestra and Foort will
be dropped May 24.
Another summer economy move
will be cutting the Par's regular
$7,500-$10,000 weekly ad budget to
about $3,500.
In an effort 'to ,i .main open dur-
ing the summer, Par may go into
a' policy of moderate priced stags
shows and scale th> housj at a 65c
top. This Is the Roxy admission
scale. Having been 35i; right alonrj
from opening u- til 1 p.m., the Par
yesterday (Tuesday) slipped down
to 25c with the Mae West picture,
'Goin' to Town' current. This Is the
morning scale at the Roxy.
FOX BUDGET SCALPEL
FOR SCRIBE OVERHEAD
Hollywood, May 14.
Fox Is preparing to swing the axe
in an effort to cut down the over-
head.
Writing department will be first
to feel the effect. Intention being to
drop scribblers oft the payroll as
soon as they finish their assign-
ments, and eliminate carryovers be-
tween pictures.
Several Junior writers are to be
dropped In an effort to virtually
eliminate the collaboration system
in which recognized writers are
bracketed with beginners.
MG Signs Jas. Stewart
James Stewart, from legit, goes to
Hblly^vood in two weeks for a two-
picture jaunt at Metro. Will come
back in the fall for a Broadway
sliow and then may go back to
Metro on option pickups.
Set by Leah .Sall.sbury.
'CALIENTE' PERSONALS
Hollywood, May 14.
Pat O'Brien, Frank McHugli,
Allan Jenkins and Winifred Shaw
to ijersonal at the world Premiere
of 'In Callente,' at the Warfield,
Frisco, May 10.
Tm Telh'ng You'
By Jack Osterman
1 Page— 1 Minute
Hollywood, May 14.
When an average shooting
script Is ttirned In to a pro-
ducer, latter figures each page
equals one minute (90 film
feet) on the screen.
So when a script turns up
In 120 pages, the producer
knows It's approximately 40
pages overboard before he
even starts to read.
THREE B'DWAY
DELUXERS IN
UTE GRINDS
Broadway theatres have begun
going after late, night and early
morning business In an effort to
squeeze more into every day. On
top of the RivoH and Strand,
lengthening their days, the Para-
mount, effective with the 'Goin' to
Town' engagement current; has de-
cided to try to snatch some of the
late Broadway coin.
House is opening an hour eai'lier
(9:30) and is grinding until 3:30 In
the morning.
Rlvoli has been grinding until 3
a.m. with 'Mlserables' while the
Strand has been keeping open al-
most 20 hours for 'G Men,' from 8
a.m. to near 4 a.m.
CO-STAR ROBINSON,
MUNI IN 'SOCRATES'
Hollywood, May 14.
Warners is sold on having Edward
G. Robinson co-starred with Paul
Muni in 'Dr. Socrates.' Robinson,
without any present assignment and
waiting for suitable material at the
studio, is agreeable. Abe Finkel
and Carl Erickson are workmg on
the script to build up the contrast-
ing roles with equal strength and
actor opportunity for talents of
both stars.
•Socrates' will be ready for pro-
duction early next month, to be di-
rected by William 'Kelghley.
Studio has. found a second and
succeeding story which Muni likes
and has agreed to play, an untitled
original by a staff writer. This is
the first time during Its contract
with the star that Warners has had
two acceptable yarns for Muni on
the fire.
Self-Styled Scenarist
Held on Larceny Charge
Syi-acuse, May 14.
Bernard Henry Marcu.s, self-
styled Hollywood scenarist, held
here to await the action of the
Onondaga County grand jury on a
second degree grand larceny charge,
is wanted in Clarksburg, Va., to
face two indictments, the dlstribt
attorney's office was advised today
by police of that city.
Marcus' record, as received from
the division of Investigation of the
Department of Justice, includes two
felony convictions and arrests in
Los Angeles and six other western
and mldwestern cities.
Setting Hopkins' Pix
The Rachel Crothcrs story for
Miriam Hopkins will be known as
'Splendor.' It will be produced for
1935-'3C release as one of the two
Sam Goldwyn stan-ers for Miss
Hopkins, who is under a four-year
contract to this producer. Other
will be 'Earbary Coast' on which
Howard Hawks Is east at present
conferring with Ben Hecht and
Charles MacArthur, the adapters.
The Mildred Cram story pur-
chased by Goldwyn for Miss Hop-
kins will not bo made this season.
It goes on the 1936-'37 pi-ogram.
Hollywood. May U.
Sam Goldwyn wants Ril;i Wei-
man's novel, 'What Manner of Love,'
for the next Miriam Hopkins pic.
Broadway vs. Hollywosd
In a very comparing mood today.
We became a blt_ .homesick on
Mother's Day and "CfilLed up our
mater who lives In Beverly Hills...
we also wired Simmons at the Shu-
bert office. Had nothing to do be-
tween benefits. Incidentally this is
the fourth Sunday in a row we've
played the Ambassador. Don't mind
playing thorn, hut the same show-
shop every week gets you sp you
feel like a; detour In 'Post Road.*
Anyway we'll bo there next Sun-
day for a svell guy. Jack Ingliss,
and it's about time actors played
benefits for actors... why do you
think we're rehearsing?
But to get back to the original
idea. Would like to set forth a few
comparisons we've observed since
arriving back on the big street.
Broadway.. . .where they have
'Three Men on a Horse.'
Hollywood. .. .where they have
eight men on a scenario.
Broadway ... .where east Is east
and never the twain shall meet.
Hollywood. .. .where West is Mae
and she meets everybody.
Broadway. .. .where a brown
derby is Al Smith's headgear.
Hollywood ... .where a brown
derby is a restaurant catering to
the better class of I. O. U.!s.
Broadway. , . .where Irving Caesar
has a music publishing company.
Hollywood. .. .where his brother,
Arthur, talks to Irving by just yell-
InT from the Boulevard.
Broadway. . . . where a
called the Hollywood.
Hollywood. .. .where a
called The New Yorker.
Broadway. . . .where Max Gordon's
big hit Is 'The Great Waltz.'
Holly wood . . . where Busby Berk-
ley will turn it Into 'The Great One
•Step, Fox-trot, Carloca, Continental;
By a Waterfall, Lullaby of B'way
Waltz.'
Broadway. . . .where Max Bacr got
shot under the heart.
Hollywood... where they tore his
heart out.
Broadway. . . .where
Variety is published.
Hollywood. .. .where Arthur Un-
gar doesn't believe it.
Broad wa y . . . where 'Anything
Goes."
Hollywood... 'Anything
Goes.'
Ostermania
There's one good thing about Hol-
lywood ... at least you can starve
without an overcoat. . .Congrats to
Mr. and Mrs. Sidney Landfleld, we'r*
glad It's a girl, which saves us an-
other director. . .Lots of people ex-
pected to see Ruth Etting's husband
in 'The Little Colonel'.-. .Had dinner
in the Plying Trapeze the other
night... nice cozy 10 acres-. .. they
pipe the ketchup from Dallas... we
got the low down on the Jessel suit
by the mgr. In Marlon, Ohio... It
seems that George's advance man
okayed it without his knowledge, «o
Jessel told the agent to play It...
Things are still tough for Georgle,
he's now living on Park avenue —
gradually working his way to the
river. . ..Understand the Friars club
is closing for the summer... does
that mean Loew's State goes straight
pictures?. . .Edgar Leslie has given
music publishers a chance to pay
off alphabetically., .so far everyone's
name is Zimmerman. . .AVhen Solly
Violinsky, after being in Hollywood
for five years without working, was
was asked why he didn't leave he
answered, 'What do you thing I am,
yellow?'
Are you reading-?
Slight WB Cast Change,
Character Vice Juve
Hollywood, May 14.
Henry O'Nell, character actor,
has replaced Donald Woods, juve-
nile. In AVarners' 'We're in the
Money.'
Woods has been loaned to Par
mount for 'Accent on Youth.'
J&S Shubert Deal
Deal was closed Mond.iy (13) In
New York by Edna Scliloy, acting
tov Joyce and .Sol/inick,' whereby
that agency aociuiros exclusive film
sales representation for all .SInibort
stage productions. Deal aiMilii'-s t"
present and past prciln a-"
well as future.
Over TOO former
never sold to films
Vt ediies<lay, May 15, 1935
PICT
E S
VAKILTY
NEW FILMUSICAL TREND
H wood to Honor
M.D. Who Saved 5
In Plane Crash
Hollywood, May 14.
Plcluro colony Is planning a gala
welcome to a country doctor from
the crossroads of Missouri this
Bummer. He Is Dr. T. Gronoway,
who 'attended the victims of the
plane crash at Macon, Mo., and
brought through safely all the mem-
bers of Paramount's advance pro-
duction crew of 'Annapolis Pare-
well' except the wife of William
Kaplan.
Medico from the midwest ham-
let of 1,500 will visit Hollywood this
summer. At this end the festivities
are being arranged by Dave liJp-
steln, business manager for Rich-
ard Wallace. Latter was in the
crash.
Following the plane craclcup It
was the crossroads medico who took
command of the situation and per-
sonally attended all the injured. He
rem.iined on duty for 48 full hours.
Word brought back from the
scene of the tragedy is that special-
ists rushed from Kan.sas City and
Chicago confirmed the diagnoses of
Dr. Gronoway and praised him for
his handling of the patients single-
handed.
Paramount will lead tlie welcome
for Dr. Gronoway, but other studios
will participate.
Tone Switch Leaves
'Madness' Sans Lead
Hollywood, May 14.
Franchot Tone replaced Robert
Montgomery In the cast of Metro's
'Mutiny on the Bounty,' which Is
slated to get into production with
dramatic sequences this week.
Switch has producer, Phil. Gold-
stone, looking around for another
lead for his production, 'Manhattan
Madness,' which was originally
slated to get under way Monday
(13).
Tone went Into the sea picture
due to ticup of Montgomery in cast
of 'No More Ladles,' In addition to
the fact that Montgomery Is both-
ered with a throat aliment and
wishes to doctor the latter as soon
as he finishes his current picture.
BARS UP AT U
FOR VISITORS,
All Paramount people injured In
the plane crash of May 6 near Kan-
(Contlnued on page 58)
BURR SUES KEN
MAYNARD, SOG'S
Hollywood, May 14.
Although ruled against by the
Code Authority in controversy
with Larry Darmour over the
services of Ken Maynard, C. C.
Burr filed a $50,000 damage suit
against the actor.
Burr claimed Maynard optlored
services for eight pictures at $7,500
each and, while deal was in force,
Blgned with Darmour at a boost of
$1,000 per picture. On strength of
the option, Burr claims. $188,000 in
contracts were made to cover pro-
duction period. The $50,000 is spe-
cified as; a reasonable profit ex-
pected from the series of westerns.
Getting Amos 'n' Andy
Where They Want 'Em,
Par's 'Broadcast' Worry
Hollywood, May 14.
Paramount Is worrying a little
over how and wliere to make the
Amos 'n' Andy soauence in 'Big
Broadcast of 1935.' Studio and
comics would IIlvC to make It here.
Team and Pepsodent can't get to-
gether so far on vacation and lat-
ter doesn't feel like having them
leave Chicago as they just returned
from Palm Springs where they have
been for four weeks.
Paramount would make the se-
nueiioe In New York when the Ray
Noble footage is being shot, but
broadcasting difficulties may pro-
vent Amos 'n' Andy from working
thni-c'. In Chicago there are no
studio facililie.s. Studio will attempt
to iron out the situation this week.
Week of ^:unlcsa days is holding
up •I'.roadcas ' scheduled for sev-
eral day.s' Khooting at Catallna. Pho-
togrni/Mi'-'s- plckui) slufC until the
sun '.ircak.s throuKh.
'ROSE' WILL BLOOM IN JUNE
II oily wood. -May 14.
';u-,inuintii i-; juislponici.^ .start of
'..''.) K'.'il Iho Ho.><c' to l.nto .luno. Kiric
^'iilt/ who (Iirec-l.«, dncsn't like th-
i'tnrv nnd wint.";. It rf-wriltfn.
Hollywood, May 14.
Universal has tightened up on ex-
tending lot privileges to agents and
visitors, following the lead recently
taken by Fox.
Regulations are aimed chiefly at
visitors butralso affecting agents
and are the most stringent that the
lot has ever had.
Passes to agents allowing them
to drive their cars into the studio
have been revoked with plan now
allowing them to get on the lot
only through the administration
building and only by appointment.
Permits for visitors have been cut
to a minimum, with the hinterland
ers now to be shown around only
twice a day at 11 In the forenoon
and two In the afternoon and not
to be taken onto the sets.
Bars, went up at Universal after a
checkup showed that an average of
300 visitors were being shown
around the studio a day and that on
one day 19 different agents called
at the same set during production.
POWELL IN 'lOir AS
mFELD' SUB AT U
Hollywood, May 14.
Universal will pick up Its one
picture commitment on William
Powell by using the player for star-
ring spot in '1011 Fifth Avenue.'
Yarn is from current Liberty mag-
azine serial by Eric Hatch appear-
ing under handle of 'Irene, the
Stubborn Girl.' Robert Presnell
Universal producer-writer, Is pre-
paring the screen play.
The picture substitutes for orig
inal deal made by Universal with
Powell for the latter to take the
title role in 'The Great Ziegfeld.'
When the story was sold to Metro
arrangements were made for Powell
to return at a later date to U for
one feature.
2 More Babes in H'wood
Los Angcle.s, May 14.
Baby Sybil Jason, 6, from Cape-
town, South Africa, and Betty Holt
4, had their contracts with War-
ners and Paramount respectively
affirmed in Superior court.
Baby Jason starts at $100 per
week for 26 weeks and salary runs
to $1,500 per week if all options are
exercised until she's 13. Betty Holt
irets $50 as a boginnor, options run-
ning to $750.
LaCava Megs Colbert
Hollywood, Jlay 1-1.
Columbia ha.s signed Gregory La-
Cava to direct 'Sljo Married lUfr
J:!()s.<(,' starrer for Claud'jtte Oidbert.
VrodUft Ion alJirl is '"-r <">'-\\-
.futu-.
L[SS DIINC[ SPEC,
mW LEGIT TEflP
End of Sets Filled with
Hoofers Production
Budgets Rise, Grosses Dip
•ROBERTA'S' CUE
Hollywood, May 14.
Producers and dance directors are
of the opinion that large ensemble
numbers In pictures have reached
the end of their tether. Biggest dis-
appointment has been the much-
publicized grand piano routine in
'Gold Diggers,' which elicited little
or no comment from critics or au-
diences.
Since the return of musicals, both
producers and dance stagers have
tried to outdo each other in the
magnitude of musical sequences.
Each succeeding picture was an at-
tempt to do bigger and better dance
numbers than its predecessor.
Dance routines have been shoved in
where they were not necessary,
meant nothing tc the story. In each
case the budget had to be Increased
to a point where single numbers
were costing anywhere from $20,000
to $75,000, while their value at the
box office has been diminishing.
Impression now is that large en-
sembles will go. Whatever spe-
cialties In the line of dance routine
are to be used should be confined
to small groups and which can be
legitimately woven Into the story.
So far, it has almost been impos
slble to get a dance director to con
sider working with a line of 16 or
18 girls. They all want to fill the
screen with hoofers, depend a great
deal more on camera angles than
on the merit cf their routines or
ability of their chorus.
Overhead angles have been done
to death, so that there Is little nov
elty in camera positions left. That
means that from now on dance di
rectors have to sell routines and
with the public souring on screens
filled with gyrating bodies, 'dance
lads win have to dig down In the
trunk 'for ideas.
Dance directors are not solely to
blame for the condition. A great
deal can be laid to the producers,
who have gone wild 'in ordering
large musical displays for their
pictures. Though they have suc-
ceeded In making their numbers
bigger, a better effect has not al-
ways been obtained.
Mounting production costs due to
time required to photograph the
routines, plus from six to eight
weeks' rehearsal of 60 and 70 boys
and girls, has been a budget factor
that is not easily overlooked when
the pictures, after release, bring re-
turns that indicate the money ap-
propriated for the dance routines
has been for the most part wasted.
This new evolution of the screen
musical is another version of the
old Princess theatre (N. Y.) Inti-
mate musicals under the Elliott,
Comstock & Gest aegis. These were
the Kern-Woodhouse-Bolton book
shows which depended not as much
on big chorus numbers as the story
context and songs. The choruses
wore small, the terp routines rela-
tively simple albeit professionally
competent but the romance, comedy
and libretto values emphasized.
Studios Hep to Purity Sealers, Few
Stills Hit the Incinerator Chute
Curses !
Hollywood, May 14.
Walter Catlett has been cast
in Metro's 'Tale of Two Cities.'
He'll play Barsad, the heavy
This is the first time vn the
cornic's picture career that he
has been a villain.
ARCH SELWYN
AS COAST
AGENT
Los Angeles, May 14.
Hollywood got Arch .Selwyn, as
it does all of those seasoned legit
Broadwayites, with Its sunshine,
etc., so the gentleman from 42nd
Street Is going to be an artist's and
producer's counsellor. Arch Selwyn,
Ltd. will operate with the Zantt-
Evens agency, but not as an In--
tegral part of that firm.
In doing ~;this Selwyn plans to
spend a portion of eacli year In New
York and London, also to endeavor
to get foreign stars, directors, et al.
to come to American shores. Also
while here he will sift material,
plays and players for Sam. H. Har-
ris, Max Gordon, Brock Pemberton,
Gilbert Miller and Arthur Hopkins.
PAR BORROWS BORZAGE
TO DIRECT DIETRICH
Doubling as Directors
Pro Tem; Bruckman's Flu
Hollywood, May 14.
W. C. Fields took over the direc-
tion of his untitled picture at Para-
mount when flu sent Clyde Bruck-
rnan home.
Sam Hardy is asKl.sting r'icld.s,
both keeping picture going rather
ilian lay off the troupe.
Hollywood, May 14.
Frank Borzage, under contract to
Warners, will be loaned to Par-
amount to direct the next Marlene
Dietrich picture, 'The Pearl Neck-
lace,' by an anonymous author.
Picture Is tentatively set to go
into production the first week In
July.
Holt's 6 Actions for U
Hollywood, May 14.
Universal has made a deal with
Jack Holt to star In a series of six
action pictures for the 193.t-'36 pror
gram. Films will be of a type
similar to those he made for Co-
lumbia.
Expected that the first of the
group will get underway in about a
month.
FOX LAPSES YELLEN
Hollywood, May 14.
.r.ick Y'.-llen'H contract as lyric
wiiif-i-.^f:f;narlHt at Fox is expiring
ill thr<'(; wpf-kM .nnd won't Ije re-
H'- -d
100% Irish at WB
Burbank, May 14.
Lloyd Bacon directs Warnor.s'
'The Irish In Us* with Jimmy Cag-
ney and Pat O'Brien.
FAYE-HALEY FILMUSICAL
Hollywood, May 14.
Alice Fayc's next assignment at
Fox will be top spot In 'Ball of Fire,'
.Sol Wurtzel fllmusical production
which George Marshall directs.
Yarn is from the Gladys Unger-
.Tesso Lasky, Jr., original, 'Private
Beach.'
Jack Haley has boon sft for the
lead oppo.slte Miss Faye, with
Mitchell and Durant in featured
rolo.".
NOVARRO RUSHING PIC
Hollywood, May 14.
Delayed in gelling hi.s Spanish
liloturc, 'Ag.aln.st the Current,' fin-
ished, li.'imon Novarro goes directly
to the Argentine with the llr.st
prints to catch the be.sl of the show
sea.son there Instead of walling to
previfw here.
Three, days' retakes, music score
and Engllnh till'>s were finls)i"d last
wp.pk.
Hollywood, May 14.
Okaying of stills with the Hays
office purity seal which was a head-
ache at first, has settled down to
a routine Job which calls for little
effort from the Haysites due to stu-
dios now being wise to what will
pass, what will be turned down.
Only dissenter among the Holly-
wood studios has been Warners
which refuses to destroy negatives
of nixed stills, sends them on to
New York with the okayed pictures.-
There the New York ofllce submits
them to J, J. McCarthy, who quite
often gives them an okay over the
Hollywood Hays ofUce turndown.
Studio press departments, unless
In musicals where leg stuff can't be
covered up, kill anything that looks
like too much leg, busts or other
objectionables. Horizontal pictures
are 100% tabu.
In the past month less than 50
pictures have been killed by Hays
edict from all the studios. In most
cases they were stills of chorus
girls.
LE MAIRE MADE
MG PRODUCER
Hollywood, May 14.
A producer's berth at Metro
awaits Bufus LeMaire upon his re-
turn fcom England. His former
portfolio of casting director falls
to Bill Grady, brought on from New
York to pinch hit for L«MaIre,
Harold Kemp, of the National
Broadcasting Co., was offered
Grady's post In the east but re-
fused It to remain with NBC.
Trade Mark Registered
POUNDED BT SIME SILVER&IAN
rabllshed Weokly br VARIETY. Inc.
Sid Silverman, President
16« West 46tb Street, Mew Torlt City
SUBSCRIPTION
Annual %i Foreign |7
Single Copies U Cents
Vol. 118
V.
No. 9
INDEX
Bills S2
Chatter 61
TOxpIoitallon 25
15 and 50 Years Ago 52
Film Kevicws 19
Foreign Film News 15
Foreign Show News .'jO
House Ilevlews 1*
Inside— Legit 55
Inside— Pictures 34
Inside— Badlo 4?
Legitimate 53-57
Llteratl 57
Mu.slc 48-49
New Acts 50
News from the Dailies... 60
Nlte Clubs 48
Obituary 62
Outdoors 63
Pictures 2-:;r,
Radio 3C-)7
K.adlo— ChatlPr 47
Radio — New Busint-.ss. . . . 40
Radio— Reports 42
Radio — Showmanship 44
Short Subjects I 'J
Sports 5;l
Times Square 59
Units 30
Vaudeville 50-51
Women 58
VARIETY
PICT
E §
Wednesday, May 15, 1935
B'way Landmark, Astor, Wrecked on
Eve of Receivership; $50,000 Damage
An invo.stigution through various
Bourops, including police, has been
auuM'tl to determine responsibility
for the virtual wreclcage of the In-
tiM'ioi- of the Astor theatre on
llroariway some time between Sun-
day midnight and ^ Monday (12),
CHUsing damage estimated at ?50,-
OUO. Action to be taken will de-
pend on results of Investigation and
a.i Inventory that is being con-
ducted to fix actual extent of the
damago. House went into receiver-
ship a few daye ago. Walter
Reade is Us owner.
Apparently using axes and other
Implements of destruction, the per
sons responsible for the vandalism
went through the theatre with the
wrath of a Kajisas cyclone, leaving
it In ruins, according to attorneys
for the receivers and those who
have witnessed the remains. All
seats on the lower floor were
broken, boxes were torn, carpets
liestroyed. the stage demolished
and the screen damaged beyond re-
pair. Extent of the damage to booth
equipment and loud speaker, be-
longing to Loew's which, up to
about six months ago, had the As-
tt)r under lease from Reade, is not
known pending completion of an. in-
ventory which Ig being made.
LoRw's had rerhoved the equip-
ment after the' last ehow Sunday
n'.ght but has promised the receiv-
ers it will be. ' rettirned for their
use, it dcBircdi" Loew's having In-
dicated that organization will co-
operate in any way possible. .
Receivers are in possession of the
demolished Astor property, v.-hlch
is controlled by Reade and has
been operating under his manage-
ment lately with revivals. During
the past week, on foreclosure pro-
ceedings of the City Investment
Co., which holds a $1,250,000 mort-
,gage from Reade on tho Astor, the
courts appointed William E. F.
Dro^y and John Dietz as receivers.
Rcvrs^^futed Admish
According to Saypol & Kotler, at-
torneys for the receivers, an agree-
ment had been reached with Reade
for surrender of the theatre Sun-
day (11). When the receivers ar-
rived they were refused admission,
whereupon they returned, accom-
panied by two Plnkerton men, o^ly
to (Ind the theatre doors barred and,
on investigation, Monday (12), the
house a complet wreck Inside. Po-
lice had not been called when the
receivers were unable to get Into
the theatre to take possession, but
detectives of the West 47 th street
station "were on guard after the
destruction had been discovered.
Police place the time of the
wreckage at about 2 a. m. Monday
morning (12) but do not Indicate
any clues as to responsibility. Re
ceivers also have a representative
on the premises now, -with detec
tlves stationed at the door.
The Astor Is one of Broadway's
landmarks. It was under a 10-year
lease to Loew-Metro wfeich during
that time operated a two-a-day $2
top picture policy there, giving the
house up^about six months ago
when Reade made It a first run at
pop prices. ,
Property of which It la a part
also Includes the Bijou, which un-
der the foreclosure proceedings and
court order goes under Jurisdiction
of the receivers now in possession.
Under Toreclosure proceedings, re-
ceivers are usually appointed to
take possession and collect rents, as
In this case. BIJou plays an all-
Bhorts show and was not touched.
6 IN WORK, WITH
3 ON DECK AT WB
Hollywood, May 14.
Rosurgonoc of octivity at War-
ners has six features in production
this week, with three more going to
the starting post. Ciu-rently work-
ing are 'Front Page Woman,' 'Page
Mi-.s Glory," 'Not On Yoiu- Life,"
'Broadway Joe,' 'We're in the
Money' and 'Broadway Gondolier.'
Next pictures to got the gun are
•Anchors Awelfch,' Annapolis musi-
cal wltli Dick Powell, Ruby Keelcr
and Hops Alexander topi)ing and
Fran!; Borzage directing; 'The
I.lttlo Big Shot,' with Genevieve
Tobin, iind 'The Irish In TJs,' with
JamPs Cagney, Pat 0'Bi;Ien and
Frank ATcHugh.
Itt Runs on Broadway
(Subject to Change)
Week of May 17
Capitol — 'Age of Indiscre-
tion' (MG).
Mayfair— 'Night at the Ritz'
(Col) (15).
Music Hall — 'Break of Hearts'
(Radio) (16).
Paramount — 'Goln' to Town'
(Par) (2d wk).
RIvoli — 'Les Miserables' (UA)
(5th wk).
Roxy — 'Bride o£ Franken-
sti!.ln' (U) (2d wk).
Strand— 'G Men' (WB) (8d
wk).
Week of May 24
Capitol— 'In Caliente' (WB).
Music Hall — 'Escape Me
Never' (UA) (23).
Paramount — 'Glass Key'
(Par).
Rivol! — 'Les Miserables'
(UA) (Cth wk).
Roxy — 'Bride of Franken-
stein' (U) (3d wk).
Strand— 'G Men' (WB) (4th
wk).
F&M-U STAGING
DEAL Sm ON
Hollywood, May 14.
Fanchon & Marco's proposal to
handle the dansapation end of mu-
sicals for Universal, salary free, in
return for 50% of the net of each
musical on which they assist, is still
under consideration by Universal.
Fanchon & Marco's proposal also
includes costume servicing and tal-
ent placing for the U films.
This is the first F. & M. film try.
Unlversal's angle appears to be
that the F. & M. proposal means
the exclusive personal services of
Mike Marco and his sister. Fanchon.
Another angle which Universal
may have to dispose of concerns
Fanchon & Marco's Interest in sev-
eral theatres and whether the F. &
M. studio purposes with Universal
can be separated from the F. & M,
theatre interests.
Irene Castle May Go Pix
Hollywood, May 14.
Metro Is Interested in Irene
Castle for the Joan Crawfoi-d-
Clitlon Webb picture, 'Elegant.'
Miss Castle several months ago
made a test for Warners in the
east.
For the past 10 years, until re-
cently, the former dancer turned
down all stage and screen offers.
$25,000 FOR A TITLE
And Korda May Drop Kipling
Tag Anyway
Calcutta, April 26.
Robert Flaherty, director of 'Man
of Aran,' arrived here accompanied
by staff to begin filming of Kip-
ling's 'Toomai of the Elephants' for
Alexander Korda of London Films.
Company '^wlU proceed to Mysore
in south India for atmospheric ex-
teriors.
Kipling received payment of |25,-
000 for the title, but subject matter
of story will not be employed In
film. JVnd title may be switched to
'Elephant Boy' or 'Toomai of the
Jungle.'
Spyros Skouras
Settles Old Par
Op. Pact for iG
Operating agreements which the
Skouras Bros, had with Paramount
over a group of New Jersey and
Pennsylvania hotises, made In 1931,
are to be terminated and releases
on both sides entered into under a
settlement Involving payment of a
debt to Par by Spyros Skouras of
$90,000. Senior Skouras' brother
will pay thit indebtedness over a
period of six years. Petition cover-
ing the proposed settlement has
been placed before Special Master
John E. Joyce, whose approval Is
awaited.
The $90,000 which Skouras owes
Par was. advanced to him by At-
lantic States Theatres, the New
Jersey-Pennsy chain which, under
agreements, got the operating su-
pervision of the Skourases. Since
the Skourases swung to Fox as
operators of Fox-West Coast (now
National Theatres) these agree-
ments have been more or less in-
active. Operating agreement with
Skourases o 'r Atlantic States was
tox 16 years from 1931.
Banquet Warbling Wins
MG Tenner for Castoff
Hollywood, May 14.
Lorraine Bridges, dropped by
Paramount three weeks ago, has
been given a term contract by
Metro.
Ticket was the result of her war-
bling in the floor show at the ban-
quet given Friday night for Mayors
Hague of Jersey City and Kelly of
Chicago.
RADIO LIKES HANDY SCOTT
Hollywood, May 14.
Radio is dickering with Randolph
Scott for the 'Alice Adams' lead
opposite Katharine Hepburn.
It would make the actor"'s fourth
straight for the studio.
Par s Attitude on Fox Met Situation
Lots of Conjecture If U.A.-KAO-Loew Ac-
cord Won't Force Reprisals
With the. 84 Fox Metropolitan
playhouses going to the United Art-
latB-Fox Theatres, the greater New
Tork theatre situation looks to
promise some excitement. Keith-
Albee-Orpheum being tied In on the
Pox Met proposition with United
Artists, Par insiders see a possible
triple threat alliance against Para-
mount, occurring through the pos-
sible additional association of Loew
with the U.A.-KAO combo, in a pos-
sible picture buying offensive.
Such a possibility, although high-
ly conjectural, may throw Para-
mount and Warners into a defen-
sive, union.
Some see the current Fox ilet
situation as a challenge to Para-
mount's 'ablllty-to-seir Its films In
tills territory on term.s commensurate
with the annual rentals which Par-
amount has been receiving in the
past. Tnr's film rentals have boon
tops conKl.stcntly.
The now Paramount board meets
again today (15), but Fox Metro-
politan Is not on the meeting's
agenda, so far as known.
Perhaps Paramount may want to
test the situation before undertak-
ing action. There is some question
as to whether the possible conse-
quences to Par in the present situa-
tion are not theoretical for the most
part.
On the other hand, Paramount
may feel that there is no hurry to
tempt -the situation because It will
bo some weeks before the Federal
court undertakes consideration of
approving the pending Fox Met re-
organization formally. The court
has Indicated only tentative ap-
proval of the present plan, to date.
There have been modifications in
tho plan.
There was testimony by George J.
Schaefer, Par's general manager, at
the Fox Met hearings, that Para-
mount may have to consider the
development of a new chain in
Greater Now Tork. His testimony,
however, cannot be regarded as
committing Paramount to such a
course.
Fox Theatres-U.A. Nose Out Fabian
For Control of 84 Fox Met Theatres
National First Runs
COLUMBIA
'Men of the Hour/ Empire,
Glens Falls, N. Y., May 19;
Rlalto, Charleston, W. Va., 19;
Strand, Wilkes-Barre, June 24^
'Unknown Woman," BIJou,
Springfield, Mass., June 27.
'Awakening Jim Burke,'
Embassy, New Britain, Conn.,
May 17; Rlalto, Charleston,
W. Via., June 4; Community,
Hershey, Pa.. , 23; Rlalto,
Charleston, W. Va., June 4;
Empire, Now Bedford, Conn.,
30.
METRO
'Mark of Vampire,' Strand,
Ithaca, May 16; State, Louis-
ville, 17; Broadway, Portland,
Ore., 18; Family, GIncy, 24;
Central, Hot Springs, 26.
'Vagabond Lady,' Cap,
Charleston, AV. Va., May 19;
Pal, Raleigh, N. C, 21; War-
ner, Morgantown, W. Va., 22;
Valencia, Baltimore,' 24; Cap,
New London, Conn., June 1;
Embassy, E'aston, Pa., 4.
PARAMOUNT
'Goln' to Town,' Stanley,
Phlla., May 17; State. Mpls.,
17; Albee, Clncy, 17; RItz,
Tulsa, IS; Cap, Little Rock,
19; Carolina, Charlotte, 20;
Warfleld, Frisco,- 24.
'Stolen Harmony,' Pal, Ro-
chester; May 17; Eaj-le, Wash-
ington, 24.
'People Will Talk,' Met, Bos-
ton, May 24.
UNITED ARTISTS
'Les Miserables,' Midland,
K. C, May 17; State, New
Orleans, 17; Loew's Wilming-
ton, 17; United Artists, Chi, 18;
Lkjcw's Toronto, 24; State,
Louisville, 24.
'Richelieu,' Poll, Worcester,
May 17: Stanley, Utlca, 25;
Stuart, Lincoln, 25; Lyceum,
Duluth, June 7.
RADIO
'Informer,' Albee, Providence,
May 17; lona, Cedar Rapids,
18; Orph, Terre Haute, June
17; Lenslc, Santa Fe, N. M., 19.
'Chasing Yesterday,' Cap.,
Jacksonville, May 18; Franklin,
Tampa, 26.
'Village Tale,' Keith's Bos-
ton, Boston, May 16; Brandels,
Omaha, 16; Columbia, Padu-
cah, 17.
'Strangers All,' Orph, Terre
Haute, May 16; Egyptian, Og-
den, 18; Fox, Spokane, 26;
Grand, EvansviUe, June 6.
'Laddie,' Par, Clncy, May 17;
Alcazar, St. Petersburg, 19;
Coral Gables, Miami, 21;
Saenger, Pine Bluff, 23; Byrd,
Richmond, 24; Cap., Jackson-
ville, 30.
'People's Enemy,' Klrby,
Houston, May 22; Egyptian,
Ogden, Utah, 26; American,
Butte, June 7; Strand, Birm-
ingham, 18.
Chas. Ray Selling Tome
Through His Fan MaU
Hollywood, May 14.
Charles Ray has completed a
novel, 'Flowers for the Living.' Ray
plans to market his ."story through
his fan mall, sending the book to
everyone who has written to him
since he started his comeback.
He claims to have received
around 20,000 letters.
Tim' for Par Kids
Hollywood, May 14.
First co-starrer for Paramount's
kid team, David Jack Holt and
Virginia Weidler, will be 'Timothy's
Quest.' Elizabeth Patterson only
adult In the cast so far.
Yarn is written around two or-
phans. Picture will probably go
into production late In June.
Details Lacki
Holly wood, •-May 14.
Hi.s Latvian divorce recently con-
nrnipd by a Nevada court, Max
Reinhardt, producor. married llelone
'i'hlmlg, flerman aolrcss.
While adniitting the nuptials took
place, he declined to state when or
where.
By raising the ante to the I'ox
Metropolitan noteholders, the Fox
Theatrea nlted Artists theatre
circuit combo were able to nose out
Si Fabian for prospective control of
Pox Met. Fox Met. numbers 84
theatres in the Greater N, Y. area.
Skouras and Randforce (Rlnzlei- &
Frisch) are opera,tors of the thf-
atres under the plan.
Noteholders will get c on the
dollar cash instead of the previously
offered '19.2c. They will get the
same B5c on the dollar In new r>%
10-year debentures, maturint; In
1945; but additionally they are .to
receive 25c on the dollar in a new
stock to be issued under the plan by
the new company, known as Class
'A' stock.
Roundly this figures $200 cash for
every $1,000 principal amount of
present note; $~50 in new Class 'A'
stock, and $550 in new 5% 10-yr>ar
debentures.
Capitalization of the new Fox Met
company will be around $6,400,000.
in those new 5% 10-year debentures;
70,600.7 shares of new common
stock; and 12,460.7 in new Class 'A'
stock.
Working capital of the" nev»- com-
pany will be $300,000 Instead of
$150,000, which was offered under
the plan originally. This plan neces-
sitates a cash outlay by the spon-
sors of $1,000,000. It is understood
that all of this amount, or nearly
all of it, is on deposit already with
the proper officials.
The Class 'A' slock is non-voiiug
stock. It i.s not clear whether tliis
stock is guaranteed or whether ii
will have any priority right.s ovor
the common stock. This Issue o
'A' stock Is set up to provide poLon-
tial additional Income to the pres-
ent noteholders to an approximate
16% equity in the ontii-e stock pf
the new company.
There are many pha:,es of Uu^^
part of the plan which will not he
defined until the whole plan, with
all the modifications, shall have been
made public and authorized to lie
distributed by the court. Certain
modifications have been left to the
discretion oC the court by the par-
tics in Interest.
Thus three years of unccnainty
about the future of Fox Metropoli-
tan Is about to end. Federal Judse
Julian Mack on Thursday (0)
closed the entry lists for the Fox
(Continued on page 59)
CUCK OF OAT OPERAS
PROMPTS SERIES BY MG
Hollywood, May II.
After belns without- program
westerns for several years Metro
has developed a yen to make a
series of horse operas on a budget
of around $125,000. Idea has been
Influenced by the success of Para-
mount's Zane Grey pictures and
Fox's George O'Brien operas pro-
duced off the -Jot by Sol Lesser.
Metro feels that there Is a market
for this type picture on major pro-
grams and is out to get them
started.
Studio Is looking for a we.stern
name or may try and develop oni?
from Its list of Junior players.
Hoot Gibson is talking contract
to Columbia. Sudlo wants the
bronc star to make a series of eiyht
westerns yearly for two years.
Since Buck Jones and Col. Tim
McCoy left, studio has bppn with-
out horse operas.
Foy Back at Warners
Hollywood, May 14,
Bryan Foy has given up Inde-
pendent production and checks In
at Warners on a termer as super-
visor. First picture will be 'The
Real McCoy.'
Was at studio before as direct or.
WURTZELS TO HAWAH
Hollywood, May J
Mr. and rs. Sol Wurtzel
S;ilurday (11) on the Malolo for
IS-day visit to Honolulu on plon;
and business.
-•V technical crew accompanies
producer to photograph atmospli
footage for Fox's 'Beauty's Dau
tcr,' whicl) he will proiUice. CI
Trevor, at pre.'i^nt on the inlHud,
have the femme lead.
A.
jprt
• nn
•nr."
Wednesday, May 15, 1935
PICTURES
VARIETY
5
PAR'S SELF-GOn ON JUNE 3
Lay It On the Line
That 'Can't You Hear Us CalUn', Caroline?' which the picture business
has been hummlriB the past couple of months remains the keynote of
the Coast's thoughts on the subject of to move or not to move. Yet, it
atlU holds true that the, studios will only depart from California if they
have to. They don't want to, that goes without saying. However, there
may be no choice. But;, if they have to move— they'll move.
. The proposed experimental and collective making of 15 or 20 pictures
In the east by the big companies is a solid thought for a couple of rea-
' sons. The hitch Is that the west must sell it to the east, meaning the
; bankers. And the ftnaVicial lads have their own ideas on any trek towards
.the Atlantic. The main point of the studio men, and a good one, is that
should they establish an eastern production base even on a small scale,
no longer Is the migration talk merely an abstract threat. It then be-
comes a definite sword hanging over California's neck. Besides which
Biich an effort,, with all the. major companies to share the cost, allows the
business to ascertain what it's up against as to costs, facilities, conditions,
and gives it a chance to Judge the results therefrom. It's a common sense
plan.
That the trade, and possibly the public, was a long time in accepting
seriously the film men's shouting of their Intent to quit the Coast is
nobody's fault but these same film men. Too often, in previous years,
had they cried 'Wolf.' So when they finally meant it no one believed
them. As a matter of record the flicker execs are still talking too much
about it for publication. Too many statements on the subject have al-
ready been Issued. An example of the haphazard manner. In which the
boys have chirped for tlie press traces back to the winter when a pro-
ducer told the papers the head of another company was then scouting
a state for studio sites, etc. And the next morning this company head
woke up to find every real estate man and reporter in that state camped
at his door. He had known nothing a.bout it 'till the gang arrived. But
a little action would be laying it on the line.
There's a lot more to this moving than just moving. Where, when
and how comprise three important items before anyone starts delving
Into the ramifications. As far as Hollywood is concerned Florida seems,
definitely out. Too hot on a year 'round basis. The locale possibilities
are North Carolina, New Jersey and Delaware. At least that's the Coast's
Idea with currently, the strongest trend of thought favoring the upper
Carolina. That state ha.s been pretty thoroughly scouted by the picture
bunch which has learned that the average temperature there Is around
55, tobacco and leather are reasonably content, exterior locations are
attractive; and it's only a few hours by air and over night by train from
New York. In other words, close but not too close to the financial end.
No denying that the west doesn't want to be too close to New York.
That's obvious enough and some reasons for same are better than others.
"The main Idea is that the- production bunch is afraid the bankers will
Vant to become producers. On the other side of the fence the bankers
also have a few theories, and squawks, and apparently would like pro-
duction just off Broad and Wall if possible. Further, It's not beyond
plausibility that some of the financial houses, and men, are large holders
of real estate and will battle for an eastern locale near such property.
To this end there has already been some talk in the east of Westchester,
but It's a cinch the .west will give that a battle.
Then there Is the problem of whether to hold the studios together or
split them up if any move takes place. Present indications are that the
producers would fight to settle as a group. But the east, for example,
seems to like the hypothetical layout of Paramount on Long
Island, Fox in Westchester, Radio in Jersey, etc. Frankly, the east wants
to break up the so-called western cliques. But the west's hunch is to
purchase 30,000 or 40,000 acres and construct its own settlement to be
sufficient unto itself for power, light, etc. Their point is that the present
Hollywood physical situation hiust be closely followed out of necessity,
i.e., the centralizing of everything per.taining to production. Coast men
figure it would take three years to complete In detail such a new colony,
although they think production would be active there long before that
period oxpu'ed. They also count on a real estate boom wherever they
move to compensate for the realty loss on the Ceast. The matter of
labor they laugh off as a g.^.g, pointing out that if there's a job at the end
of a tr.'xi -ido technical help and extra talent will dig up the fare.
So these arc the pros .iiid cons which probably will have to go to the
mat before even the experiment of making 15 or 20 in the east can take
place. For it's fairly sure that the spot .selected for the experiment will
become the seat of production in the event of any wholesale portage.
The Coasit is not unaware of tlio tremendous costs of being 3,000 miles
away from the home o cp. At least the heads of the studios know
it, because in case they fovyint Llin leiniiuUT.s are not long in com-
ing. One major company had a telephone bill of $11,000 for Feliruary.
So to say that the picture business (major companies) Is paying a
monthly phone bill of $50,000, or $000,000 a year, seems conservative.
Transportation also rolls up a pretty penny.
In any case, in the matter of movinr; the east will do well to listen.
A dictatorial attitude by the financiers can easily undo all tlie good
which may come fi-om a sound idea which has been given much thought
— the experiment in the cast to llnU what's what, and iC and how it can
be done. The boys on the Coast .are no sa))K. They know what they're
up against, what should bo done, and what they want to do. They went
through one tough siege recently, the church crusade, and have handled
that situation elilcicntly. It there's any doubt on that score u glance over
the l)oxo(Tlce record the past nine months should be the convlncer.
Granted that they got into that jam themselves, but also grant that they
worI;cd thcniselvcs out of It. Xo denying they've done a Job.
Other California industries are out on the same limb with the film
Industry in facing the threat of prohibitive ta.xation. The worry Is not
only this year, but next or the year after that. So when people ask If
there's anything to all 1111,1 about the picture business moving from Call-
foi-nla, the an,swer Is 'Yes'. And tlie oast better listen to what the west
has to say about It. Meanwhile, the west should stop talking to the
pre.«s until it's got something definite to say.
The Prez (Cohn) in N. Y.
Ilarry Colin, Columbia I'iclures
prcz, is due in New York today
(Wed.) by iilane from the Coast.
Visit is tor home olilco confab on
company ijoliclcs for tho coming
sea.<;i>M, with hi,s brother, Jack Cohn,
eastern liead of Col.
SHEEHAN'S NEW AIDE
Hollywood, May 11.
Milton Sperling goes to Fox ns
production assistant to Wlnfield
Sheehan.
He acted In the same capacity
with Edward SmalL
NEW CO. BOinD
OFFICim THEN
Talk John E. Otterson for
President, Z u k o r Into
Chairmanship of Board —
Studio Setup Must Await
Company Management
Alignment
SPEED ACTION
Paramount resumes self-govern-
ment June 3. The new company
board functions otncially on this
date. On this day, also the new Par
board functions as an official com-
pany body and considers the ques-
tion of company management.
This meeting of the new board
will follow a meeting of the com-
pany stockholders on that date, at
which time the shareholders are to
ratify the. election of the new direc-
tors and the terms of service of
directors. Determination of the
question of company management
by the' board oh this date will indi-
cate definitely which group, or com-
bination of groups, If any, can com-
mand a majority of the directorate.
Under the circumstances It's log-
ical to presume that Paramount will
make application to Federal Judge
>\.lfred C. Coxe, to wash up the com-
jjany's trustees before this date.
This could be done. It seems, at the
next court hearing, May 24. This
hearing may bo the next-to-closlng
chapter of Par's reorganization.
Otterson and Zukor
Whether John E. Otterson, head
of Erpi, comes Into Paramount as
president, is reported depending a
good deal upon Adolph Zukor him-
self. Should Zukor remain acquies-
cent to the situation, Otterson's
chances may be good and Zukor
would then become chairman of the
board.
Although talk continues about
I'ar's studio end, the question of the
company management must be con-
sidered ahead of the studio situa-
tion.
William Greve and John D. Hertz
aro the two names mostly men-
tioned as favoring Otterson to head
Paramount. Greve Is a trustee of
Allied Owners.
Flemington Vs. Wilm'g't'n
Stenog:s '11 Take Hauptman
Wil Ington, May 14.
William Smart, who heads the
group of Imported court stenog-
raphers for the OTP- WE antl-trust
suit, is the one who handled the
minutes on the Hauptman trial.
He wishes he were back In Flem-
ington now, he says. Ladders and
wood experts are nothing compared
with sound-waves, contractual let-
ters and names like £)chles!nger.
Wilmington's Hotel DuPont Has 20
Rooms Devoted to GTP-Erpi but It s
A Local Secret; More Trial Testimony
Judge Asks a Q.
Wilmington, May 14.
Judge John P. Nlelds, who
sat In the WIerton suit, and Is
now 5on the bench in the WE-
GTP anti-trust action. Is usu-
ally considered Ice cold on any
question of human values. But
he was the only one in court
who thought of the actors who
went under in the change from
silent to sound.
Attorneys and witnesses were
talking in millions of dollars
about the losses on equipment
due to the shift, when Judge
Nlelds pointed out many actors
were scrapped.
Just an embarassed silence.
BRITISH DEAL
FOR COLOR
PLANT
Hollywood, May 14.
Deal is pending whereby group of
English financiers headed by Sir
Adrian Baillie would establish a
Technicolor laboratory and plant in
London. Baillie Is en route to Eng-
land to place before his group the
licensing and royalty proposition as
outlined by Dr. Herbert Kalmns,
president of Technicolor.
It is understood that the parent
Technicolor company's proposition
for establishment of a plant abroad
provides for the English group to
build and equip under supervision
of local Technicolor engineers, and
a license to use the process and
patents would be granted the Eng-
lish company. If the plant Is es-
tablished In Londoon, It would
make prints for the British Empire
and continental Europe on techni-
color features produced in this
country. It is expected this pro-
cedure would save producers con-
siderable sums annually on Import
taxes and duties abroad.
Dr. Kalmus left last week for
Roche.ster and New York, accom-
panied by J. Arthur Ball, techni-
cal director of the company. If the
British financial group acceijts the
technicoloi* conditions for the li-
censing and establishing of a pastel
plant abroad. Dr. Kalmus will likely
leave New York for London to close
negotiations.
By R. E. Curti
Wilmington, May 14.
The now 'notorious' E. C. Mills
(ASCAP) agreement, allegedly lim-
iting music of the Music Publish-
ers' Protective Association to use
on talking picture equipment
manufactured by Electrical Re-
search Products, Inc., was Included
In the equipment leases at the In-
sistence of Mills, , himself, testified
John E. Otterson, Erpi prez. In the
anti-trust suit brought by Central
Talking Pictures (deForest) and
Duovac Radio.
PlalntifE.s rested their case today
(Tuesday) and George F. Hurd,
chief of defense counsel, presented
an unsuccessful motion for dis-
missal on behalf of Erpi, Western
Electric and American Telephone &
Telegraph, co-defendants.
Trial in U. S. District Court hero
before Judge John P. Nlelds (who
heard the WIerton action) is ex-
pected to last well into June. No
accurate estimate of the cost, but
figured in the thousands. The
record is running over 3,000 pages
already. Several film execs ex-
pected to testify shortly but defense
counsel is not finally decided Just
which ones will be called.
The case is filling about 20 rooms
at the Hotel duPont for both sides
and a crew of Imported court
stenographers. After battling all
day In court the whole gang loafa
around the lobby. With all this,
the local papers are not using a
line. ,Just not interested.
Sidney R. Kent, president of Fox
(Continued cn page 22)
Woolf Leaving GB Shifts Execs All
Around, Bernerd Dps; Woolf s Setup
London, May 14.
With Charles Woolf out of Gau-
mont-British, that organization is
loorganlzing Us executive rankings
all around. Mark Osterer, wlio
was joint managing director with
\Vot)lf, Is now alone with that title,
loffrey Bernerd ups to the post of
manasiin.g director of Gaumont-
Uritlsh Distributors, Ltd., berth
prcviou.sly also held by Woolf. Ber-
nerd has appointed H. liusscll, for-
mer chairman of the late Ideal
Films company, to be joint secre-
tary of C;-B distribs. A. Robinson
replaces D. Roher.s, who goes with
VVooIf's new company.
Woolf <if;ttled hl.s contract with
G-B before leaving, with under-
standing he was paid $100,000.
A new rc))ort In London is to the
effect that British & Dominions wli;
soon sever its distribution urrango-
mont witli United Artists and join
VVof)lC's riou' distrib outfit, .losopli
M. Schenck is expected here shortly
to attend to this. (Schencii sailC'l
Saturday 01) for London.)
Jaci)li(;t &. Co., merchant bankers,
have underwritten the company for
$1,250,000 conditional on a similar
sum being guaranteed by WoolC and
his associates. Joseph Hani;, mill
owner, is one of the directors of the
concern.
Woolf's now CO pany will ot
produce at all, merely dislributin;;
films,, although understood It may
advance sonic coin to aid prixliic-
tlon of Independent units.
FILMS TUMBLE
TO TEEVISION
Hollywood, May 14.
Film Industry has officially recog-
nized television as a probable com-
petitor to films. See and hear me-
dium got the nod at a meeting of
the Academy Research Council,
which appointed a committee to
study television from all angles and
report at a later meeting as to Its
probable effect on picture produc-
ing.
Committee of technicians who
will make the television survey
comprises: Carl Dreher, chairman;
L. M. Laporte of Paramount; Gor-
don Chambers, Eastman Kodak;
Hollls Moyse, Dupont; J. G. Frayno,
ElfcClrleal Re.-iearch Products, Inc.,
and R. C. Wellman, Radio Corp. of
America.
CAMERAS GRIND ON 4
RADIO PIX THIS WEEK
Ilollyu cod. M.iy 14.
A riisli of production hits Radio
this week with four pictures going
out of the chutes. First pair to get
going started yesterday (13). They
aro 'Old Man Rhythm' and 'Jalna.'
Former has Charles (Buddy) Rog-
'-•rs. George Barblcr, Betty Grable,
lOrlk Rhodes, Eric Blorc, Dave
Chase, Ronald Graham and Evelyn
Poe In the cast with Edward Lud-
wlg directing. Yarn Is by Lew Gen-
sler, Don Hartman and Slg Herzlg,
'Jalna,' John Cromwell directing,
has Kay Johnson, Ian Hunter, NIgol
Bruce, Jessie Ralph, and Peggy
Wood cast.
'Alice Adams' (Hepburn), has
started with George Stevens direct-
ing. 'Last Days of Pompeii' also
i;')t away. Ernest Schoodsack di-
rects. Cast Includes Preston Foster,
llflcn .MacU. ,h,hn Ileal. Alan Halo,
T,i)uls ('.illiern, David Ht)It and
(Jlorla .miea.
VARIETY
PICT
E S
Wednesday, May 15, 1935
Attius. Issues Rise in Gen 1 Bullish
Wall St. Sentiment; 5 New '35 Highs
stocks were Arm to hipher yester-
day (Tuesday) with volume In c::-
cess of a million shares. Dow-Jones
industrial averages went to a new
1035 high at 115.03. Amusements
held steady generally as four stocks
and one bond went to new tops for
tht year. They were Columbia
Pictures certificates, at 53% (up .2
points on the days); Loew's com-
mon, at 40; General Electric, at
25%, and Westlnghouse common, at
47 RKO bonds rose to a 1935
p?aU at 32%.
Bullish sentiment predominated In
the stock market during the past
week as the Dow-Jones industrial
averages climbed Into new high
ground for several years at 114.93
(Monday) on excellent volume. In-
dusti-ials held most of the gain to
close at 114.23 for an advance of
3.70 points in the averages. While
there was some profit-taking In the
amusement list, the averages for the
Amu.scment Group again closed
higher at slightly under 29%, a gain
of 0.341 of a point.
.\mazins part of Amusement
Croup's performance was that it
continued to climb upwards, getting
into the highest ground In several
ye=.vs at 30%. The low for this
Kroup was"' 2S 1/4, which was the
closing quotation for two weeks ago.
The activity held close to 200,000
siiares for the group, another en-
couraging feature.
Dpspite some weakness Monday
(13) in several amusement issues
the record shows that five ptocks
made new 1935 highs in this division
nn;l that as many bonds also
registered higher peaks. And a
number of stocks either made new
tops for the current move or ap-
proached their highs for the year.
The winning five on the big
hoard were American Seating,
I^oew's common, Columbia Pictures
certificates, and Westinghouse, com-
mon and preferred. The high re-
gard in which Westlnghouse is held
in Wall Street, as indicated here
last week, was plainly shown In Its
Ecflon. It hung up a new high at
47 ?8, winding up week at 46%, a
net gain of .3% points. It had been
down to 42% in earlier trading. Pre-
ferred went to 102, closing a,t IOO14.
At the latter price it sported an ad-
vance of 2% points.
Columbia Pictures continued ac-
tively higher. The new 1935 top
price was 52%. It wound up at
50%, still up 2% points. Big push
in this stock is hooked up with re-
ports that the company's business
(Continued on page 34)
Yesterday's Prices
Net
Sales. HIeh. Low. Last. chge,
2,000 Col. Plct..'S3'4 ai'A 52V4 -I-2
•100 Con. Film. iVg - 14
1,200 East. K...144 U2hiU3 +H
.t,700 Fox A n<A 11% 11% - 'A
02,flOOGcn. BI...«2.'5% 24% 2S + W
10,300 Loew ......40 39% 30% + H.
1,000 Par. ctfs.. 3H 3% 3%
TOOPntho A.. 11 10% 10%+%
3,flfl0 RCA .sy D% .'.W
400 RKO IVt VA I'A- %
l.TOO W. B 31s 3% 3»i - id
CURB
3,000 Tech 20% Ifl'A Ifl«, - %
300 Tran.i-L. . 2% 2% 2%
BONDS
$74,000 Gen. Th... 12',<. 11% ll?t +
3.000 Ikiew 104% 104 Vj 104>.4
10,000 Pnr-F-L . 87% 87 87>,i + %
5,000 Do. ctrs. 87% 87 1)7%
M.OOO Par-P, cfs. S8% 88% liS% — %
1,000 RKO •32% .12% 32%+!%,
67,000 W. B 03% 02 02 —14
• New 1036 high.
MG DOUBLE BILUNG
ASSOCIATE PRODUCERS
Hollywood, May 14.
Luclen Hubbard and Ned Marin
will work together as dual asso-
ciate producers, and split screen
credit, on several pictures to be
produced at Metro for the new
year's schedule.
First story for the two-way su-
pei-vislon will, be 'Pursuit,' going
Into production in about two weeks.
Yarn, formerly 'Wild Goose, Golden
Goose,' will be directed by Ed Marin,
brother of Ned. Wells Root Is writ-
ing the script.
FOREIGN FILMERS IN
Bavetta to S. A. — Reisman, Schleas
(WB in Europe) AIeo Arrive
J. Carlo Bavotta, Paris rep of Fox
Films for the past 10 years, arrived
in New York yesterday (Tuesday)
to take up new duties for the com-
pany. After a few weeks in New
York he's going to South America
to take charge of that territory.
Same boat brought In Phil Reis-
man, head of Radio's foreign de-
partment, and Robert Schless, Eu-
ropean manager of Warner Brothers.
1st Divisions Financing by Pathe;
TimesV Own Release; Prod. Plans?
1ST BIV. INTL
PRODUe. DEAL
Lobbyists Busy as
Mayors KeUy, Hague
Feted by Pix Chiefs
Hollywood, May 14.
Metro and the motion picture in-
dustry banqueted Mayors Kelly of
Chicago and Hague of Jersey City
•was billed as one o£ good will, but
behind tho affair was some lobbying
against the censor bills in Chicago.
Party was attended by all the stiff
Bbirts in Hollywood. At the speak-
ers table were B. B. Kahane, Win-
field Sheehan, Harry Cohn^ Henry
Hcrzbrurii Sam Katz, Eddie Man-
nlK, Mrs. Daisy Harriman of Wash-
ington, Mayor Shaw of L. A., Con-
Btanco Bennett and Gilbert Roland.
Outside of the guests of honor
and L. B. Mayer, speeches were
made by Jack Benny, Will Rogers
and Mayor Shaw.
About 1,500 attended.
HELLMAK-LEHMAN SOLO
Hollywood, May 14.
Writing team of Sam Hellman
and Gladys Lehman, at Fox, has
epllt up with Hellman doing screen
play. 'Matinee Idol,' starring John
Boles.
Miss Lehman is scripting 'Thanks
for Your Kind Efforts' for E. W.
Butcher production.
Old Sol Breaks Through,
Rogers Finishes 'Kaintuck'
Hollywood, May 14.
Fox's 'Old Kentucky' washed up
at the Santa Anita race track yes-
terday after waiting a week for a
weather break. Lack of sunshine
held, up the start of 'Steamboat
Round the Bend,' both being Will
Rogers operas.
'Steamboat' company leaves for
Sacramento tonight (14) to film the
boat race on the Sacramento river.
John Ford directs. Rogers and Irvln
Cobb will play the rival captains.
Rogers makes an eight-week tour
of tho country after picture Is com-
pleted.
Gary Cooper Airing
Hollywood, May 14.
Gary Cooper is negotiating for
fall radio program.
Jack Moss, business manager for
th© actor, goes to New York in a
fortnight to confer with the agency
handling the account.
GABLAIIB'S H'WOOD HOP
Robert Garland, New York World
Telegram drama editor, leaves for
Hollywood next week to sojourn
there all summer.
Says he's Just going for the holi-
day. He went out for a quickie 0.0.
a month ago to Join his wife,
Quecnle Smith, now in picture work
at Par, and that gave him the in-
spiration.
International deal is being worked
on between First Division and Capi.
A. C. Dixiey, M. P., one of the origi-
nal co-founders of London Films.
K D. would be the ccg in the Amer-
ican end of the business, with Cap-
tain pixiey's newly formed Anglo-
American Renters, Ltd., functioning
in London.
Capt. Dixiey Is in New York with
Peter Witt and G. Niclas, French
financier, talking the deal over with
Yates. His British company was
formed a few weeks ago with what
is understood to be $2,500,000 cap-
ital. Also Capt. Dlxley's group has
incorporated Independent Producers'
Studio, Ltd., in Elstree, London,
with a $750,000 capitalization, as the
producing branch.
Idea basically is to finance pro-
duction in England by independents
for Anglo-American to distribute.
Preferably pictures abroad are to be
made by Americans or, at any rate,
pics will all be made with an Amer-
ican market in mind. Then Anglo-
American wants to release them In
England and have its American
partner distrib over here. In re-
turn Anglo-American would handle
European distribution also of the
American companies productions.
H^ J. Yates (Consolidated Film
Labs), who has a financial interest
in Republic and Liberty, tried to
arrange a deal for these companies
to be the N. Y. end, but understood
it fell through.
PAR TRUSTEES OKAYED
TO BUY MORE F.P.-CAN.
The Paramount trustees have re-
ceived the right from the courts, on
an order signed by Judge Alfred C.
Coxe, to subscribe to a block of
new shares of Famous Players
Canadian stock. Trustees are the
owners of 96% of the outstanding
378,790 shares of FPC. On April 7
last the board of F. P.-Canadian
authorized the issuance of 18,940
additional shares for acceptance up
to June 1, with new issue to go to
shareholders and owners of voting
trust certificates for $10 a share.
Under stock Interest of Par in
FPC the trustees have title to sub-
scribe to 18,256 of these shares
which it petitioned the courts to
purchase. A dividend of 50c a share
was declared on FPC stock on
April 27.
No Chi Pre-Season Selling, All
Exchanges Await M-G Blow-Off
PlIMING 'DE. JOHNSON'
Hollywood, May 14.
Another biographical picture Is
on the fire in Radio's 'Br. Samuel
Johnson.' Studio has assigned
Frances Edward Faragoh to develop
the,6creen play.
^udio is also producing *U. S.
Grant,' also a blog.
Chicago, May 14.
Pre- season contracts are hitting
an all-time low in Chicago as dis-
tributors are withholding deals
with local exhibitors on 1035-1936
product Where In the past ex-
changes hastened pre-season deals,
this spring none of the distribs Is
premature on selling. Alain reason
for this is that the exchanges can't
make up their minds just how the
current percentage and preferred
playing time controversy Is going to
worlc out.
Distribs are awaiting the outcome
of the present Metro-Goldwyn
•squabble with the exhibs over Its
percentage demands. Should Metro
win out it vfiU - mean a deluge of
percentage contracts on the big
money days (Saturday-Sunday) for
all the .exhlb.") in this town.
Dunne's Two at U
Hollywood, May 14.
Irene Dunne will play the lead in
'The Magnificent Obsession,' which
Carl Laemmle, Jr., produces for
Universal, ahead of 'Show Boat,' for
which she Is also scheduled. 'Ob-
session' is being readied to lilt the
cameras around June 1. John Stahl
will direct.
Screen play is being done by
George O'Neill, Victor Heai-man and
Sarah Y. Mason.
Raft for 'Barbary Coast'
Hollywood, May 14.
Samuel Goldwyn is angling for
George Raft In 'Barbary Coast,' the
lead intended for Gary Cooper.
It would be Raft's outside pic-
ture on his Paramount contract.
B. O. Medley
Wheeling, W. Va., May 14.
Management of the Capitol
theatre here had a neat prob-
lem on Us hands last week in
trying to exploit its next four
shows at the same time. They
are 'Black Fury' (WB), San
Carlo Opera Co., 'Bride of
Frankenstein' (U) and Sally
Rand's unit.
Lobby is cluttered up with
coal miners' equipment, grand
opera cut-outs, tombstones,
horror displays and life size
photos of Miss Rand. ' In addi-
tion, there's the regular display
on the weekly hillbilly amateur
nite.
EXPECT AROUND 300 AT
WB COAST CONVENTION
Los Angeles, May 14.
Home o ce execs, branch mana-
gers and salesmen from the eastern
and ipidwestern centers will travel
by special train out of St. Louis to,
the Warner-First National Interna-
tional sales convention opening here
June 10. Between 250 and 300 con-
ventioneers are expected. Southern
reps will Join the special train at'
El Paso.
Convention sessions will be .held
at the Ambassador hotel, conti ulng
for three days.
Two in One for Tinfing,
Fox Adding to Tampas'
Hollywood, May. 14.
Ketti Gallian and Warner Baxtjr
were called back from vacation
trips last week by Fox to appear
In added scenes for "Under the
Pampas Moon.' Former planed in
from the east, , and Baxter returned
from Honolulu.
Added sequence, decided on after
the picture was first cut, will be
shot early mornings by director
James Tinllng. After working on
'Pampas Moon,' the director' will
move over to handle his current as-
signment, 'Welcome Home.'
'Melody' Leaves Barrier
Hollywood, May 14.
After several false starts during
the past 10 days, Metro's 'Broadway
Melody of 193B' gets the gun to-'
morrow (Wednesday).
One dance number has been pho-
tographed. Tomorrow's work will
begin the book.
Metro's 'Broadway Melody of
1935' moves up a year in title to '36.
Studio figures the release date will
be closer to next year.
Walter Woolf (King) Out
Hollywood, May 14.
Walter Woolf, from Broadway
musical legit, who became Walter
King at Fox, left the studio, getting
a release on the claim he wasn't
getting proper parts.
He will freelance.
Douglas with Col.
Chicago, May 14.
W. A. S. Douglas, formerly star
man on the Baltimore Sun and later
war correspondent, has hit it for
the Coast to join Columbia studio
as a writer.
Douglas has Just flnl.shed a new
book, 'Black Ulsterman.'
LE BORG SHITTS TO METRO
Hollywood, May 14.
Fox has signed Reginald LeBorg
as technical advisor on the Nino
Martini opera picture.
He moves over from Columbia,
where he advised on the opera se-
quences for the two (3race Moore
pictures.
CORMACK SHIFTS TO PAR
Hollywood, May 14.
Finishing 'Broadway Co-ed' for
Alico Faye at Fox, Bartlett Cor-
niack moves over to Paramount to
script 'Husk.'
Cormack bought the story on
spec.
With 'March of Time* Interests
and Fli'st Division about definitely
set to go their separate ways, thi
latter last week received a neW
lease on life when Pathe Exchange,
Inc., agreed to further advancei,
'Whether this additional cash will
b3 for picture production or general
financing Is not definitely set, but
it Is expected that the bulk of it
will go for a program of feature
pix production.
'March of Time' officially will not-
commit itself further than sayln'if
the . fourth issue, d'ue out May 31;
will be distributed by First Dlvisioiv.
After that It is problematical that a
new national distributing organiza-
tion may "handle It. If not, the First
Division branches may continue ex-
cepting in Chicago, where Capitol
Film Exchange is set; Minneapolis,
where Nathanson interests will dis-
tribute; Kansas City, with Midwest
handling, and Dallas, where Inde-
pendent Film Distributors will re-
lease. March of Time Distributors
Corp. Is taking over these First Div.
franchises.
Understood that the reason for
Pathe o clal shift on its financial
policy is that Pathe advisors be-
lieved there was a large field open
for a good type of feature released
to exhibitors at a minimum fee.
Official slant also took into con-
sideration that Pathe soon would be
sharing In the benefits accruing
from the economy raw film stoclc
recently perfected by DuPont in-,
terests. This film is only developed
for use in sound recording stock but
DuPont hopes soon tp have it ready
tor use in positive prints. Con-
servatively estimated that it repr.e-
sents a saving of B0% In print costp.ir
New Setup
With Stuart Webb, fornieriy-
Pathe president, out as chairman of
FD's board of directors arid on'J^"
remaining as a director, neW Pathitf*;'
interests dominate the First Dl-' '
vision directorial set-up. Frank
Kolbe, Pathe president, is chairman
while Robert Atkins, v.p. of Path*,
and Theodore Streibert, Fatli*
director, are on FD's board. 'March
of Time's' interest in First Division
Is ^maintained only by Charles
StlUmari, treasurer of Time, Inc., as
a director.
Harry H. Thomas was re-elected
president last week and William
Fiske, 3rd, Nicholas Ludington anrt
Al Frledland'.;- w e named v.p.'s*,
Latter is advertising-publicity di-
rector. John Curtis may be taken
care of at the Thursday rheetlng Dy
his election as treasurer. Otherwise,
some view the present set-up a«
definitely trimming the power of
the Curtis-Flske-Ludington group.
Relegation of Webb to rank of di-
rector is regarded as placing FiBk«
and Ludington in much the earn*
category. Curtis never has been *
d;:-^ctor.
Possibility that Pathe Exchange,
Inc., might be divided Into two com-
panies, with Oiie strictly a holding
company, when actual reorganization
is made, probably early next month,
was denied by Pathe oflRcials. Thoy,
described such a line-up as too ex »
pensive to warran: consideration,
Pathe's new company will appear •
next month when ofllcers will b«'
elected. Company's new stock' prob-
ably will be listed about the same-
time.
L. A. to N. Y.
Dr. Herbert Kal
■T. ;0Tthur Ball.
Tullo Carmlnati.
Howard Dletz.
Harry Cohn.
Mrs. Bob Slsk.
Lang Cobb.
Frank Davis.
Laurence Stalllngs.
W. Ray Johnston.
Florence Rice.
Michael Bartlett.
Harriet Hoctor.
Grace Moore.
Marie Gambarclli.
Allen Rlvkin.
N, Y. to L. A.
Alice Duor Miller.
J. R. McDonough.
Bob Sifek.
Katharl-nc Srown.
H. C. Potter.
Vi cdiicsday, May 15, 1935
PICT
DENATURED FILM CODE
Despite Sac City, la., and Brady, Tex.,
Decisions, 'Bank' Still Spreading
Dea Moines, la., May 14.
Iowa 'bank nieht' operators were
given a severe setback as result of
Film Code Authority ruling that
'bank nights,' 'cash nights,' 'sure
dra,ws' and similar schemes violated
the code. Local grievance board
Avas overruled and the C. A. ordered
Ijoth the complainant and respond-
ent lii the action of the Chieftain
theatre against the Casino theatre
In Sac City, la., to stop the use of
'bank nights' and like stunts. This
section covers lotteries and other
forms of prize giving which tend to
lower the advertised admission
ucale.
Sac City case was another in-
stance of a competition house be-
ing forced into holding bank nights
wlien a rival exhibitor starts them.
This practice has become customary
in 'iianlc nights' situations, the Code
Authority observed in its ruling.
■The C. A. ruling speciflcally calls
attention that the complaining ex-
hibitor was the first of the two in-
volved to employ a 'bank night.'
The detailed report shows that
the Chieftain theatre, complainant,
originally started the.se 'night.s,' and
that after registering a complaint
before the Des ..Moines board, the
Casino Inaugurated a .similar com-
paign as a matter of sclf-pre.serva-
tio)i.
The Code Authority in its deci-
sion takes occasion to recount that
in the earliest cases to come before'
it, the C. A. has held that the em-
ployment of schemes for the distri-
bution of prizes or awards in com-
petitive situations In disa.strous and
removes the Incentive for the pro-
duction and distribution of flne pic-
tures. It also points out that such
practices bring about a consequent
decrease In the standards which
should be set for the industry as
well as to preserve operating
profits.
Important, But —
Leading legal lights of the Film
Code Authority In N. Y. consider
the Iowa decision and the court
ruling in the Brady, Texas, case as
opening wedges in the campaign to
abolish 'bank nights' throughout the
nation. They consider the Texas
court decision as setting a prece-
dent that may be followed by other
states.
The decision in Texas was
against the Erady Amus. Co., the
lirm being permanently enjoined
from holding any 'bank nights' after
the state court ruled these nights
•were a violation of the state lot-
tery law. Originally, Brady Amus
Co. had been ordered to cease by
the local grievance board, with the
C. A. upholding the local board de
cision. Then the Brady company
sought an injunction against the
grievance board.
While this was pending the state
court permanently enjoined Brady
Amusement from holding any ouch
'nights.' C. A. officials in New
York have received word that - the
Grady action against the local
grievance board now probably will
be dropped.
Despite these two slaps at 'bank
night' operations and the recent
post office ruling keeping all adver-
tising matter pertaining to 'the
•nights' out of the mall, leading
codlsts ai-o plainly alarmed at the
tvay the 'bank night' evil has spread
throughout greater New York In
the last few weeks.
MPTOA'S CODE SQUAWKS
AWAIT NRA'S FUTURE
No 'Authority'
"Washington, May 14.
Legit, film, and broadcasting
code authorities will get a new
monicker when Congress gets
through wrangling about the
National Recovery Act.
Plan Is to change the name
from 'authority' to 'committee,'
principally because former tag
arouses suspicion that indus-
trial groups have taken on
final, arbitrary powers.
Court Hobble Shies
L A. Griefers from
Bank Night Brawls
Los Angeles, May 14.
Bank night operation In this ter-
ritory has been given a new lease
on life through calling off Indefin-
itely by local grievance board of
hearings scheduled for last week on
resumption of the coin giveaway by
theatres in Ventura and San Fer-
nando.
Griefers were all hot two weeks,
ago to press the Issues against the
Ventura and the San Fernando the-
atres, operated respectively by
Principal and Dietrich & Feldsteln,
but when J. J. Mllestein, Metro ex-
change manager here and. member
of the board, refused to sit on any
bank night cases pending disposi-
tion of Federal court actions In two
other cases. It threw a monkey
wrench Into the proceedings.
Indications now are that griefers
will Ignore any bank night com-
plaints as distributors do not want
to run afoul of U. S. court Injunc-
tions restraining them from com-
plying with board's cease and desist
film servlcia orders.
rizona' Test Case
Yuma, May 14.
Test case of the Arizona lottery
laws as they apply to bank night
operation Is hanging Are In Super-
ior court here following a hearing
before Judge Kelly last week on a
complaint filed against the Yuma
theatre for Its coin giveaway.
Following oral arguments, both
sides were given time in which to
file briefs.
The special committee 'set up by
the Motion Picture Theatre Owners
of America to press for code
changes Is not expected to take any
action at all until after Washington
has settled the NRA question and
It is known whether the Blue Eagle
Is continued beyond June 16,
In MPTOA quarters It is figured
that little can be gained by starting
ftip s:irii"rln fnp poflo ri^form.i right
'BANK NITE' RUUNG
BRINGS NRA TEST
Minneapolis, May 14.
C. L. Hlller, Crookston, Minn.,
indie exhibitor, has retained S. P.
Halpern, local attorney, to bring a
court action to test the constitu-
tionality of the film code. HiUer Is
seeking Injunction to restrain the
local grievance board from shutting
oft his two Crookston theatres from
product because he has disregarded
Its order, approved by the Code Au-
thority on appeal, to cease and de-
sist holding 'bank night.'
Notice of suspension of service
was served on Hlller when he per-
sisted In continuing 'bank night'
after his appeal from the local
hoard's decision was tumed down
by the Code Authority.
Minneapolis neighborhood ex-
hibitors v,-cre thrown Into an uproar
when the Paradise, large Independ-
ent uptown hou.se, owned and op-
erated 'by the Bennle Bcrger cir-
cuit, announced that It would hold
'hank night' every night.
With the panic-stricken opposi-
tion theatre men fearful that the
entire business would be disrupted,
an appeal was made to Berger by
leading exchange heads and North-
west Allied States to call off his
plan. Acceding' to tlie pressure,
Berger relented and there will be
only one 'bank nicht' per wppU. fli
hitherto.
OR 2 lEims ii
Meantime It's Vamping Till
the U. S. Supreme Court's
Ready to Rule on Legality
of the Entire National In-
dustrial Recovery Act
LIMITED PROVISOS
"Washington, May 14.
Continuation of the film code until
the Supreme Court declares a halt
is the plan of the Government, de-
spite lots of discussion, speculation
and concern about the future of the
Industrial Recovery program and
the code system.
Congress tangles with the Issue of
a new lease on life for the Blue
Kagle late this week, with the Sen-
ate and House bitterly divided and
the Administration ready to accept
any new law which will keep the
bird Hying. The Senate is virtually
committed to a 10-month extension,
with drastic curtailment of NRA
powers, while the House is all for a
two-year continuation with but
slight restrictions of the present
set-up.
While President Roosevelt is pull-
ing strings, principally through
Secretary of Labor Perkins, Speaker
of ,the House Byrne, and Donald
Rlchberg, for a two-year renewal, the
outlook la that the present law will
be continued for the shorter period
Senate has the upper hand, and In
Its present rebellious mood probably
will prefer to see the whole thing
die rather than consent to the con
tinuatlon until 1937. Parliamentary
situation, with the current law dy
ing automatically on Juno 16, gives
Senators a strong advantage in this
tug- of -war.
Although admitting there Is a
question about whether exhibitors
and producers would be' subject to
an act confined only to Interstate
Industries, NRA execs indicated
they plan to proceed on the theory
that these branches of the film In-
dustry are under Federal regulation
until the Supreme Court says other-
wise. They arc hoping the new law
will contain a phrase stipulating
that lines which 'substantially af-
fect' Interstate commerce are with-
in their control) feeling that such
language would leave no doubt
about the legality of the entire film
pact.
General Revision Sure
General revision of the film code
seems a certain outcome of the
present agitation, but no detailed
arrnngements have been made nor
has anything been put on paper.
The new law undoubtedly will con-
tain a requirement that all existing
agreements must be reviewed within
a brief period— 30 or 60 day.s— before
being extended, but the NRA prob-
ably will go Congress one better in
the case of the picture pacti and
throw the whole business open for
discussion and examination.
Elimination of various features
found during two years of experi-
ence to be superfluous or unwork-
al)le is anticipated, while numerous
language changes, primarily for the
sake of clarification, are practically
certain. Believed due to go by the
boards are provisions relating to
.salaries of Hollywood talent, Ktar
raiding, supplementary rules of fair
conduct for actors and writers, pre-
miums, and such subject.s. All the
many Interpretation.*? and explana-
tions handed down, either publicly
or privately, during the la.st 22
month.H, are due for Inclufi'in, while
modltyin;,' amendments mu.st be
taken into aociiint in redrafting t)ie
pact.
More Than 10% Certain
The cancellation privilege will be
thrown open for new debate, It Is
expected, as will the present clause
i-pg.TrdIng duals, which satisfies al-
• f-nnf-lnupd on pag" afr
Zoning and Clearance Into the Open;
Await LA. Sked's Start Today (Wed.)
Befogged
Hollywood, May 14.
Production of 'Social Error'
was halted when William
Berke, producer, complained of
the bad lighting.
Then someone reminded him
that he was wearing smoked
glasses. Shooting was re-
sumed.
N.Y. HUDDLE ON
'BANK NIGHTS'
In order to get the sentiment of
exhibitors and possibly put a
damper on 'bank nights,' lotteries
and similar practices in greater
New Xork, George F. Thompson,
permanent chairman of the N. Y.
film code grievance board. Invited
principal circuit chieftains and lead-
ing exhibs of metropolitan area to
a meeting yesterday (Tuesday)
morning. Packed conference room
gi-eetcd Thompson and board mem-
bers, who listened for nearly two
hours to various phases of certain
alleged unfair trade practices.
Lotteries, particularly 'bank night's,'
have spread In this territory In
recent weeks.
It is the hope of Thompson and
the board that some definite steps
can be taken to halt these practices.
The local board o clals feel that
conferences with exhibitors may
ultimately crystalize In a 75% ap-
proved agreement or an ofllclal
order from the C. A. which will have
that percentage of backing from
exhibitors.
Recent experience of local NRA
representatives has been that re-
peated rulings against 'bank nights'
and other lottery practices have
been ineffective.
In yesterday's confab some ex-
hibitors were Inclined to regard
giveaways as no greater evil than
bank nights and other lottery
stunts.
It is evident that Thompson hopes
to prevent a repetition ' of experi-
ences In other sections of the coun-
try with 'bank nights' and possibly
trample out the evil at. Its source
Instead of waiting for exhibs to
bring In squawks against competi-
tors. In numerous localities outside
of N. Y., Blue Eagle officials have
encountered Instances where ap-
peals were made to the local griev-
ance board by one exhibitor on
'bank nights,' that the complaining
exhlb often started a 'night' cam-
paign of his own to meet competish,
before a final ruling was made by
the C. A.
NEWSREEL CAMERAMEN
SCALE VERY SHORTLY
Agreement on working hours for
newsrcel cameramen appears to be
In the ofilng, according to W. P.
Farnsworth, deputy administrator
of the Film Code Authority, who
was in N. Y. last week, and con-
ferred with union Icader.s and news-
reel company executives. I'VdlowIng
this confab, Farnsworth started
preijai-atlon of a plan, Incorporating
the views of both p.artlos, which he
will Kul)mlt to union chiefs and the
new.srenlers.
If both .sides do not agree to
abide by the plan he has drawn up,
l'"arns worth will lay the whole mat-
tcl before the NRA ofilclals in
Washington. At present, there are
three different sets of working
hours In use in the New York area
alone, according to Farnsy's find-
ings. Both sides are anxious to
have the NTtA rule on what are
working hoiirf for Uip^-o f.-imiM'a
m"i)
Zoning and clearance schedula
situation was thrown wide open for
30 days as a result of the Film Coda
Authority declsloh at the meeting
In New York last Thursday (9).
This definitely held up a -vote on
the revised New Haven schedule
which was rated as being in .shape
for final adoption.
Code Authority felt that no
schedule should be set up pending
a 30-day period of operating the
Los Angeles zoning and clearance
sked, which becomes effective May
IB. Consequently, the C. A. haa
left zoning and clearance matters
until June 14 up to the local griev-
ance boards for decision.
In keeping with this new policy,
the authority notified all represen-
tative grievance boards to defer
work of formulating pending sched-
ules. They were Instructed to hear
any complaints on zoning-clearance
where the exhibitor felt aggrieved-
Detroit and Cleveland are expected
to produce the bulk of these speci-
fic grievance cases in the next
month. Among the codlsts the new
C. A. move was looked on as giving
the needed relief in any sltlatlon
where the exhlb feltMmmedlate ac-
tion was essential.
John C. Flinn, executive secre-
tary of the Code Authority, -was In-
structed by the C. A. to go to Los
Angeles and personally supervise
installation of the L. A. sked, first
one to be placed In effect In the
United States. He decided not to
go until after the new L. A. Z-C
was tested a full fortnight.
30-Daya' Trial
After the Log Angeles schedule
has been In operation for 30 days,
Code Authority members believe
they will be In a better position to
pass on' ticklish problems In pend-
ing schedules such as those for the
New Haven, Kansas City and Mil-
waukee areas.
In addition to affording codlstn
an opportunity of seeing how the
Los Angeles sked works, the de-
cision to withhold approval of any
schedule until after June 14 will
delay vote on these Important mat-
ters almost to the present expira-
tion date of the NRA (June 16).
By the time the Code Authority
again convenes to consider other
important skeds, the codlsts will
know exactly how long the Blue
Eagle Is to live and to just what
extent Its wings will have been
clipped by Congress.
Way In which U. S. Senate com-
mittee has worded Its NRA bill to
apply only to Intrastate business
would put a definite crimp In Blue
Kagle activities In the motion pic-
ture Industry, Senate bill would
extend the code setup only until
April of next year while hou
measure sets It for two years.
Members of the Code Authority
should have a more definite idea
of the Blue Eagle's fate by the
time of their next meeting on May
NO PROTESTS FOR TWO
WKS. ON L. A. Z-C SKED
Los Angeles, May 14.
Zoning and clearance schedule
which goes into effect here tomor-
row (15), first in the U. S., will be
given at lea-st a two weeks trial be-
fore any protests against sked will
bo heard ^)y the local z-o board.
Decision of the Code Authority to
send John C. FlInn here over last
week end, to sit In with the board
on protests, was rescinded at last
minute, with FlInn now not due
here until May 27.
First sitting of board on proteots
tentatively set for May 28, at whicli
time it will thresh out the P.alboa
and Forum-TTptown cases, .'is well
a.s all'jgcd IncaualitloH in price
cl<>.'ir.'nu'f> in tlio flii\viitf>wii sf< lor.
8
VARIETY
PI€¥URE CROSSES
WedneBdaj, May 13, 1935
'Marietta Builds to $17,600 Double
L. A. Run; Dietrich's 13G Not Forte;
'G Men' Big $7,000; 'Star' 15G, 1 Houses
Los Angeles, May 14.
est Exploitation: Hollywood-
RKO)
Nothing really startling In the
grosses current week. State and
i^hinese with 'Naughty Marietta'
ifot ofC to a fair start but kept
hullding, with the Chinese having
a hit of edge on the take.
Paramount Is not so forte with
'The Devil Is A Womah,' Dietrich
pic. Pinky Tomlin's return on stage
uan be calculated for a good portion
of the intake, which la by no means
tcrriflc. Downtown, with moveover
of 'G Men' from the RKO, is going
areat guns and likely to hold for a
.second week as current take Is
t'pared toward a $7,000.
•Star of Midnight' at the Holly-
wood and RKO is doing around a
strand better at the former house, as
the Powell-Rogers combination has
•i great following in the picture
portion of this village. 'Les Miser-
.ihles' looks like a sure four-week
incumbent in the Four Star, where
the initial week Indications are for
ai> easy $7,800.
.U<0 and Hollywood have rather
an inexpensive exploitaion campaign
iin 'Star of Midnight,' but a great
(leal of coverage with It. Gave away
cm the streets ai-ound 10,000 life
saver packages in bags bearing
theatre name; also had tleup wllth
Armour Company who planted one
.sheets on the picture.
Estimates For This Week
Chinese (Grauman) (2,028; 30-40-
55) — 'Marietta' (MG). One of best
money collectors house has had In
a long time, with trade building
!iaily to what should be a neat
S9,100 wlndup. liRst week 'Richelieu'
(UA) so-so week, fell short of an
even $6,000.
Downtown (WB) (1,800; 25-30-
40)— 'G Men' (WB). Just what the
doctor ordered for this house, which
lias tough going with its double bill
'.)olIcy; win come through with a
Lrreat $7,000 on moveover. Last week
■Swell Head' (Col) and 'Mary Jane's
i^a' (WB). Just hobbled along to a
-$2,200 finale, kind of rough on the
overhead.
Filmartft (Reisenfeld) (900; 40-50)
—'Heart is Calling' (G-B) (4th
week). Still plenty oke on about
51,800. Last week fell bit short of
the $2,300 mark.
Four Star (Fox) (900; 30-35-50-75)
— 'Miserables' (UA). Started off In
machine gun fashion arid kept step-
ping In precisionlike style, which
win mean a big $7,800 on initial
week. Last week 'Vanessa,' (MG)
second week going eight days for
■Ji.sappolnting bow out at $2,500.
Hollywood (WB) (1,800; 25-35-40)
—'Star of Midnight' (Radio).
I'owell-Rogers combo great faves
lu ro with pic set for ah easy $8,000,
p . ity oke. Last week 'G Men'
iVViJ). Sloughed off on final days
1111(1 crept out with $5,500.
Orpheum (Bdwy) (2,270; 25-30-
.ir.-40)— 'Cowboy Millionaire' (Fox)
and 'Mississippi' (Par) split and
vaudeville. Downtown bargain house
has lots for the customer's coin and
will hit' Its regular stride at ai'ound
!fr>,300.
Pantages (Pan) (2,700; 25-40)—
'lloosier Schoolmaster' (Mono) and
•Chinatown Squad' (^) split. Play-
ing to what regular double bill trade
.Uways gets, which will bring take
10 around $2,300. Last week
■Wandering Jew' (Olympic). With
Wantages having territorial rights,
liouse spent Utile extra coin to ad-
vantage and got $3,800, which was
much bettor than anticipated.
Paramount (Partmar) (3,595; 30-
';'i-55) — 'Devil Is Woman' (Par) and
.■;age .show. I>to one bragging about
ilils Dietrich opiis, not even house,
which Is depending on Pinky Tom-
lin's stage appearnance for good
share of anticipated $13,000, just
:(bout an even break. Last week
■Private Worlds' (Par). Came
ihrough for second and final
.stanza to a neat $12,700, plenty oke.
RKO (2,950; 25-35-55-05)— 'Star
«{ Midnight' (Radio). Not doing as
well as at the Hollywood house, but
with preview thrown in as bait will
■ome through to acceptable $G,800.
r.ast week 'G Men' (WB) second
stanza most satisfactory after
weekend letdown, with take Just
short of $8,000.
State (Loew-Fox) (2,024; ?Q-iO-
r)5)— 'Marietta' (MC^). MacDon.ald-
ICildy combo doing oke but not
.sensational here, with take geared
to be a couple hundred below
(:!hlnese. Possibly $8,500. Last week
■Richelieu' (UA) .sliijped some over
weekend and disappointing at
.i6,600.
United Artists (Fo.x-UA) (2.100;
25-30-40-55) — 'Richelieu' (UA).
Moved over from State and will
probably hit around $1,800, which is
somewhat pessimistic. Last week
•N. Y. Night' (MG) ana 'Hold 'ISm
Yale' (Par). Just could not got thrm
In and went way with a poor $1.R.''in,
TACOMA VERY MILD
'Folies Bergere,' $2,000— Strike Bad
For Bix
Tacoma, May 14.
(Best Exploitation; Roxy)
This, reputed lumber capital of
the world, Is in throes of the lumber
strike which is shaking the entire
Northwest. With the mills down
and men out. on strike, payrolls are
Jolted and the effect Is bad on thea-
tres, along with other business.
Rumors are that settlement may
come within a day or two,- and if
this trouble blows over, outlook Is
for hunky dory biz.
Local theatres are not burning up
much newspaper apace, except for
announcing ads, but the Roxy is
going out for extra space this week,
while It rates exploitation b'est for
'Scandals' special front and street
bally. Three 'chorus' "gals are walk-
ing the streets, with signs on back,
from one to the other, 'George
White's Scandals.'
Estimates for This Week
Blue Mouse (Hamrlck) (700; 17-
27-37)— 'Folles Bergere' (UA). Go-
ing singleton this week, for indi-
cated $2,000, slow. Last week,
'Captain Hurricane' (Radio) and
•Curious Bride' (WB) dual, $2,500.
Music Box (Hamrlck) (1,400; 17-
27-37)— 'G Men' (WB). Heavy cam-
paign, $4,600, okay. Last week,
'Frankenstein' (U) and vaude,
$4,800.
Roxy (J-vH) (1,300; 17-27-37)—
'Scandals' (Fox). Getting some at-
tention, looking to reach $3,000. Last
week, 'West Point of Air' (MG)
$3,500, fair.
CINCY GOES BIG
FOR HEAVY PIX
Cincinnati, Way 14,
(Best. Exploitation: Albee)
Current fare Is top heavy with
tragic offerings, two of which
are neck-and-necking It for first
money; 'Les Miserables' at Albee
clocked for $14,000, a $500 lead over
'Frankenstein' at the Palace. 'Black
Fury,' the third blood-curler, at
Keith's, In too heavy going and
trailing far back with $4,500. An-
other creepei", 'G Men,' is a trans-
fer holdover at Lyric, fetching $4,-
000.
Shubert, with 'Night at the RItz'
and George Olson's band, getting
$10,000. 'Star of Midnight' diverted
to Grand for second week and reg-
istering $2,700.
Trade in general is okay and
slightly better than last week.
Patronage Sunday helped by morn-
ing and early aJfternoon showers,
which diverted auto traffic from
open spaces.
Swell exploitation on 'Les Miser-
ables,' which enjoyed top and full-
width art spreads in Times- Star
and Enquirer, only such breaks ac-
corded a picture In Clncy. Film
also plugged in Times- Star with
extensive office ads and illustrated
news .«itories on 'Classic Characters'
contest, with eight cash awards,
totaling $50, for identifiers of fa-
mous picture characters, with two
subjects daily for four days.
Estimates for This Week
Albee (RKO) (3,300; 35-42)—
'Miserables- (UA. De luxe cam-
paign and audience and press
plaudits for entire screen job of
A''lctor Hugo's classic paving way
for a nifty $14,000. Last week 'G
Men' (WB), $12,500, fine:
Palace (RKO) (2,600; 35-42)—
'Frankenstein' (U). Terror trade
twisting turnstiles to $13,500., forte.
ICxtra advertising, a horror lobby
fiash that stops 'em and plugging
of the 'not recommended for chil-
dren' line, which is swelling biz.
I^ast week 'Star of Midnight' (Ra-
dio), $11,500, good.
Shubert (RKO) (2,200; 35-42-35)
—'Night at the Rltz (WB) and
CfOorge Ol.sen ork with Ethel
Shutta. Not more than $10,000,
fair. Last week 'Strangers AH'
(Radio) and Gene Raymond plus
Vic Oliver unit, $12,500, nice.
KeKh's (Lil).soii) 1,500; ■ 35-42)—
•Black Fury' (FN). Paul Muni
shadowing title. Additional dis-
lilays In dailies and okay notices,
ypt b. o. march l.s n. .s. g. with $4,-
500 In sight. Last ■«\'cek 'Into Your
DancG- (\VU) (2d wk.), , $4,000, all
ri.i^lit. following $9,000 on first nine
day.s.
Lyric (RKO) (1,500; 25-30-40)—
T, .Men' (Wli). Transferred ■from
Albee for second downtown week,
$4,000, no complaints. Last week
'Hold 'Em, Yale' (Par), $3,000,
poor.
Capitol (RKO) (2,000; 35-42)—
'People Will Talk' (Par). Ruggles
and Boland luring liugh fans for
$4,000, so-so. Last week 'Devil Is
a Woman' (Par), $3,300, sad.
Grand (RKO) (1,200; 25-30-40)—
'Star of Midnight' (Radio), switched
from Palace for second week, $2,700,
a tw Inkier for this stand. Last week
'Marietta' (MG) flniahed run of
five weeks on the main line, $2,700,
dandy. Pull for full period ■was $40,-
000, close to biz on 'Copperfleld,'
only other pic to have a similar
downtown stay in recent years.
Family (RKO) (15-25)— 'No Ran-
3on' (Ind) and 'On© New York
Night' (MG). Separate, $1,800, a
shade under average. Last week
'Stone of Silver Creek* (U) and
'Florentine Dagger' (WB), split,
$2,600, great.
Strand (Ind) (1,200'j 16-20-30)—
'Prlnces.i O'Hara' (XT). At $1,200,
normal. Last week 'Hoosler School-
master' (Mon), $1,400.
DETROIT COOLS
OFF; INFORMER'
$18,500
Detroit, May 14.
(Best Exploitation: Adams)
Old town just can't taJte it, as
far as a consistently good business
Is concerned. Either goes over-
board on amusement fai'e, such as
last week when some sort of rec-
ords were established at the Fox
and Broadway Capitol, or lets en-
tertainment go on a diet. This Is
the abstinence week, so It aeema.
Believing that good second weeks
could be had with last ■week's pic-
ture offerings, the State took over
'G Men,' the Adams Is carrying on
with 'Bride of Frankenstein' and
the United Artists Is going Into
second week with 'Les Miserables.'
Assistant Manager Gordon at the
Adams, went to town on exploit-
ing 'Frankenstein.' Although house
just spent $25,000 on new lobby and
marquee, he arranged to completely
cover same with weird and scarey
cutouts, stenciled elde-walks, hired
nura.es and ambulances, etc.
Estimates for This Week
Michigan (4,100; 25 - 35 -.55)
(United-Detroit) — 'Stolen Harmony'
(Par) and stage show. George
Raft's pictures have always done
well hei'e. However, greater star
value necessaty In this house for
big business. Well balanced vai-lety
stage show also without any out-
standing name. Indications point
to about regular $18,500. Last
week 'G Men' (WB) and stage show
brought house one of sweetest
grosses In long time. Registered
good $26,000.
Fox (Inde) (6,100; 25-35-55)—
'Informer' (Radio) and etage show.
Benny Davis ami Gang are back
again and will be reason for busi-
ness this week; around $18,500, in-
different. Last week splendid;
'Bride of Frankenstein' (U) and
stage show hit a near record at
about, $30,000.
Broadway Capitol (Reinke-Block-
Joffee) (3,500; 25-40)— 'N. Y.
Night' (MG) and stage show.
Shaw and Lee headlining best
variety show In town. New oper-
ators of house have been featuring
stage shows over everything. New
low record admission price for
stage and screen fare In this burg,
which accounts for the unusual
bu.slness, ancl free parking thrown
in. Looks like it will hit the
$12,000. Last week "Let's Live To-
night' (Col) and Rublnoff sent biz
to record breaking figures. Dynamic
radio violinist knocked them for a
loop to the tune of $19,500, great.
United Artists (United-Detroit)
(3,500; 25-35-55)— 'Miserables' (UA)
(2d week). Stories based on
classics have always been good
here. Second stanza should do
about $7,500. First week hit near
$9,000.
Fisher (United-Detroit) (2,975;
25-35) — 'Mississippi' Par) and
'Sequoia' (MG), Will easily regis-
ter about $4,500, Last week 'Ma-
rietta' (MG) and 'West Point'
(MG) delivered regular house take
of $5,000.
State (United-Detroit) (3,000;
25-40)— 'G Men' (WB). Moved
over from the Michigan for ex-
tended run. In on single bill, as
against cu.stomai-y doubles. Started
off nicely to indicate .a near $8,500.
Last week 'Mark of Vampire' (MG)
and 'Shot In Dark' (Radio) ran up
neat $7,000.
Adams (United-Detroit) (1,770;
25-40)— 'Frankenstein' (U). Moved
over from sensational week's busi-
ness at Fox for extended run. Dual
policy out this week. Clicked from
beginning to pos.sIble $8,500. Last
week' Mr. Dynamite' (U) and 'Eight
Bells' rcol) dualed for $5,500.
'Our little Girl' $22,000, Phiy;
les Miserables,' Aldine, $15,
b'kLyn blah in spades
Everything Off — Circus in Town
Maybe One Rqaion
Brooklyn, May 14.
More headaches In the city of
churches this 'week. Biggest worry
to theatre managers Is the arrival
of Rlngling Brothers and Barnum
and Bailey show In the wilds, of
Flatbush. The outdoor attraction Is
getting splendid play. Plenty of ex-
ploitation on air and beaucoup
space in' dallies. Newspapers par-
ticularly klndbearted this season to
big show.
In downtown sector biz, therefore.
Isn't any too hot. All of deluxers
are giving Saturday midnite shows
and price-cutting war looms. Loew's
Met is using dallies to announce
new price scale, two bits to S p.m.
and top of 65 cents nightly.
Estimates for This Week
Paramount (4,000; 26-36-60-65) —
'Go Into Your Dance' (FN). Going
good at $16,000. Last week 'Missis-
sippi' (Par) $16,000.
Fox (4,000; 25-36-60-66)— '8 Bells'
(Col) and stage show with Lester
Cole and Tex Rangers. Cole la local
boy, Unexciting $12,500. Last week
Swen Head' (Col) $12,000.
Albee (3,500; 25 - 35 - 56 - 65)—
'White's 1935 Scandala' (Fox) and
vaude. In region of $12,600, mild.
Last week '$10 Raise' (Fox) $12,000.
Loew's Met (2,400; 25-35-55)—
'Cardinal Richelieu' (UA) and
vaude. Brisk $14,500. Last week
'One New York Night* (MG) $14,000.
Strand (2,000; 25-35-50)— 'Love in
Bloom) (Par) arid 'Men of the Hour'
(..), $3,500, weak. Last week 'Flor-
entine Dagger' and 'Hold 'Em Yale'
$4,000.
Lumber Strike
Hurts Seattle;
'G-Men' $10,000
,B . r- , . Seattle, May 14.
(Best Exploitation! Orpheum)
Now that the folks are getting
used to the new sales tax and price
advances at theatres, the lumber
strike la In full awing and doing
plenty of harm, as thousands of
men are Idle, and aaving their
money. In Snohomish county. Just
north of here, 19,000 men are out.
Half a dozen big mills here are
closed. Men are demanding In-
creases In pay and recognition of
unions, aUhough not closed shop.
Settlement prospects are favorable
and that would remove a dark cloud
Best exploitation for 'G-Men' at
Orpheum with highlight bona fide
.news stories In papers, wherein
inayor, peace officers, etc., endorse
the Feds great work, while officials
were at special preview; 300 -yard
banner at theatre, with flood lights
also a help.
Estimates for This Week
Blue Mouse (Hamrlck) (950; 27-
37-42)— 'My Heart la Calling' (GB)
2nd week. See $2,500, nioderate.
Last week, same film, $5,100. Okay.
■ Coliseum (Evergreen) (1,800; 21-
32)— 'Bachelor Girl' (MG) and 'Un-
der Pressure' (Fox) split with 'Of-
fice Hours' (MG) and 'Mystery
Woman' (Fox), duals (each four
days). Expected to gather $3,500.
Last week, 'County Chairman' (Fox)
and 'Baboona' (Fox) dual, yanked
after six poor days, slow at $2,300.
5th Avenue (Evergreen) (2,400;
25-37-42)— 'Marietta' (MG) 2nd
week. Big $8,000, very special after
opening week got $8,200, good.
Liberty (J-vH) (1,900; 11-16-27)—
'Eight Bells' (Col) and 'Hold 'Em
Yale' (Par) dual. Expectations do
not exceed $3,300, so-so. Last week,
'Cowboy MilUonah-e' (Pox) and
'Money Means Nothing' (Mono)
dual, $3,800 okay.
Music Box (Hamrlck) (900; 27-
37-42)— 'Richelieu' UA) (2nd week),
anticipated gross around $3,000,
okay. Last week, same film, $5,300,
good.
Orpheum (Hamrlck) (2,700; 27-
37-42)— 'Q-Men' (WB) and vaude.
Nice campaign, clever ads helping,
Smacko $10,000. Last .week, 'Dyna-
miter' (U) and vaude, 3 days, $2,900,
fair; 'Princess O'Hara' (U) and
vaude plus Anson Weeks, band on
stage, $3,900, fair, for $6,400 week,
fair.
Paramount (Evergreen) (3,106;
27-37-42)— 'Casino Murder Case'
(Par) and vaude, 8 days to bring
house back to Thursday change,
this week, when plan la for extended
run with 'Marietta' (MG), gross for
three days indicated to hit $3,000,
okay. Last week, 'King's Horses'
(Par) and 'Last Wjlderness' (State's
Rights) $5,300, Plow,
Philadelphia, May 14,
Unquestionably this week's big
noise Is going to be 'Les Miserables'
at the Aldine. This one got off to a
thundering start Saturday (very
close to $3,500 on the day) and Is a
certainty iter $14,000 on the first
week, with a very good chance of
approximating $16,000. Only Its
length which holds the number of
screenings a day down to six keeps
it from knocking Aldine's hlgh-groee
records.
Estimates For This Week
Aldine (1,200; 36-40-65)— 'Les
Miserables- (UA). Looks like the
biggest thing the town has had in
some time. Only length, holding
down number of screenings daily,
will keep it from house record. Close
to $16,000 figured. Holds. Last
week 'Richelieu' (UA) strong $7,500
in third and last week.
Arcadia (600; 26-40-60)— 'Naughty
Marietta' (MG). Very hot for thlrd-
do-ivntown showing. Likely $2,500
or $2,600. Last week. 'Mississippi'
(Par) $2,000. A little disappointing.
Boyd (2,400; 35-40-56)— 'Star of
Midnight' (Radio). Will find com-
petlsh pretty tuff. Not over $9,500.
Last we6k, 'G Men' (WB). Wrong
house for this one. Only $11,B00 de-
spite r^ve notices. Moved to Stan-
ton.
Earle (2,000; 36-40-65)— 'Party
Wire* (Col) and vaude. Guy Lom-
bardo the big name and because of
him house tilted scale. Biz strong
and week's gross ought to hit
$20,000, first time In months. Last
week, 'Vagabond Lady' (MG) and
vaude. Pair $13,000.
Fox (3,000; 40-55-65)— 'Our Little
Girl' (Fox) and stage show. Temple
pic exerting usual draw. May do as
high as $22,000 and second -week
likely although not up to 'The Little
Colonel. Last week, 'Man Who
Knew Too Much' (G-B) and stage
show. Critical raves for pic. Fairly
good $13,600.
Karlton (1,000; 26-36-40)— 'Baby-
faco Harrington' (MG). Flrat run.
Only $2,800 figured. Last week.
'Reckless' (MG) second run. Good
$3,400.
Keith's (2,000; 30^-40-50)— 'Black
Fury' (WB). May get $3,200. Last
week, 'Go Into Your Dance' (WB),
About the same. Both pIx second-
runs.
Stanley (3,700; 35-40-65)— 'Bride
of Frankenstein' (U). Went In
Thursday when 'Stolen Harmony'
flopped. Probably stays eight days.
Ought to get fairly good $9,000 In
first six. 'Stolen Harmony' (Par)
only $4,000 for four days. Ouch!
Stanton (1,700; 30-40-60)— 'G Men'
(WB). Moved directly from BOvVd
and figured more felicitously placed.
Maybe $6,500. Last week, 'Mark' of
the Vampire' (MG) $5,600, okay. '
liserables' Oke $17,000,
Fine $23,000;
Capital Biz Snappy
Washington, May 14.
(Best Exploitation: Keith's)
'G Men' at the Earle Is dividing
honors pretty evenly In the Capital
this week with 'Lea Miserables' at
the Palace. Cagney film boosted
gross by opening at 9:45 a. m. for
a few days and showing alx times
dally.
Fox takes a bit of a dive with
costly 'Vanities' on stage and a
weak pic, 'Baby Pace Harrington.'
RKO-Keith doing rather well with
'The Informer,' as result of smart
promotion. Manager Mcakln took
large, ads on day of preview for
press, predicting unanimous raves.
Followed next day with same size
space quoting opinions.
Estimates For This Week
Fox (Loew) (3,434; 25-35-60)—
•Baby Face Harrington' (MG).
Doing poorly, with tabloid 'Vanities'
on stage. Estimate lucky $16,500.
Last week 'Marietta' (MG) swell at
$28,000.
Earle (WB) (2,424; 26-36-40-00)
— 'Q Men' (WB) and vaude. Doing
big $23,000. Last week 'Curious
Bride' (WB) dribbled out $16,000.
Palace (Loew) (2,363; 26-35-60)—
'Miserables' (UA). Making fair bid
for holdover at possible $17,000. Last
week 'Richelieu' (UA) only fair at
$15,500.
Keith's (RKO) (1,830; 25-35-60)
—'Informer' (Radio). Will do mild
$6,000. Last ■week "Frankenstein'
(U) did excellent $11,000 for nine
days.
Metropolitan (WB) (1,853; 25-40)
— 'McFadden's Flats' (Par). Only
fair at about $3,500. Last week 'Into
Your Dance' nice $5,000 on repeat.
Columbia (Loew) (1,263; 25-40)—
'Mark of Vampire' (2d week). Mild
at $2,500;last week pic rated $4,500.
Belasco (Radin) (800; 25-36-50)—
'Don Quixote' (DuWorld). Dying
Out ^n second week. New pic open^■
today. Figure three days at UM.
Wednesday, May 15, 1935
PICTURE €RO§§£§
VARIETY
9
Raves for Informer/ Notices Good
For 'Black Fury/ Biz Only Fair, Chi
Chicago, May 14.
After atartlnff a neat rally last
week the loop picture theatres went
off Into another doze with the start
Of the current session.
Estimates for This Weel<
Apollo (B&K) (1,200; 25-35-55)—
'Naughty Marietta' (MG). Holding
over here after stay at the Roose-
velt. Heading lor good $3,500 cur-
rently. Next will be 'Devil Is
Woman' (Par). Last week 'Frank-
enstein (U) hit walloping 110,100 in
10-day stay.
Chicago (B&K) (3,940; 35-55-75)
— 'G Men' (WB) and stage show.
Second week for the picture after
socking out -big »36,56o last week for
the biggest figure in a long, long
time. Currently likely to hold gross
above $26,000; okay for the run.
Garrick (B&K) (900; 25-35-50)—
'Koberta' (Radio). Brought back to
loop after four smash sessions at
the Palace. And set to take neat
$4,000 on general play. Last week
"Go Into Your Dance' (WB) on its
holdover turned out a fair $2,800.
Oriental (B&K) (3,200; 25-35-40)
— 'Shadow of Doubt' (MG);, and
vaudc. Vague headliners oh ^stage
mea)i nothing and picture of no
strength at all. Flabby $12,000. Last
week 'Woman in Red' (WB) happy
$16,100.
Palace (RKO) (2,500; 25-35-55)—
Informer' (Radio) and vaude. De-
spite rave notices will not get much
beyond fairish $17,000. Last week
'Star of Midnight' (Radio) took a
gallop to good enough $19,200.
Roosevelt (B&K) (1,500; 25-36-66)
— 'Black Fury' (WB). Good notices
but little help, with the picture
heading for meagre $10,000 on Its
first session. 'Coin' to Town' (Par)
slated to replace this Saturday (18).
Last week 'Naughty Marietta' (MG)
stuck it out three weeks to finish to
oke $5,100.
State- Laks (Jones) (2,700; 20-25-
8B)— 'White Cockatoo' (WB) and
'FoUes de Paree' unit. Upplng to
fair take currently at $12,000. Last
week 'Peoples Enemy' (Radio)
meant little at $10,100.
United Arliati (B&K-UA) (1,700;
85-55-65)— 'Richelieu' (UA) (2d
week). Going into another week
hero, ."inyway, and will satisfy for
Arli.ss fans at $8,000. Last week was
a lienvy money-maker at $14,400.
Nice Weather and '3
Men' Legit May Dent
Mont'I; Marietta' 12G
Monreal, May 14,
(Best Exploitation: Palace)
Weather change to first summer
temperatures of year sure to affect
grosses at all houses and His Maj-
esty's with a musical show may
take away some more. Two best
bets of current week seem to be the
Prince and Palace.
His Majesty's is showing 'Three
Men On a Horse' and advance sales
have been good with likelihood at
$2.50 top of grossing $10,000. Palace
has 'Naughty Marietta' and pace
augurs $12,000, topping the town.
Capitol hnd poor luck with 'Royal
Cavalcade,' which was yanked
Thursday (9), and 'Devil Is a Wom-
an' and 'Hold 'Em Yale' put in.
These are liable to gross about $10,-
000 on an eight-day week. Loew's
looks much above average with
'Vanessa' and 'White Cockatoo,'
which should boost to $8,000.
Princess Is bound to panic this
town with 'Richelieu' and 'I'll Love
You Always' as second. Will surely
go not much less than $n,000. Im-
perial in getting by with a Russian,
'St. Petersburg Nights,' that may
have a success of curiosity and get
$4,000, pretty good for this house.
Nabes are just about clearing ex-
penses.
George Rotsky is plastering the
town with big ballyhoo ads and ra-
dio broadcasts on 'Naughty Mari-
etta' and has drummed up plenty
biz, dPsiilto sunny hot weather.
Estimates for This Week
His Majesty's (CT) (1,000; 50-
2.50)— 'Tlircc Men On a Horse.' If
all legit money hasn't been spent on
D'Oyly Carte, this comedy should
get $10,000, Last week pic 'Damaged
Live.s' (Col) did fine biz despite
much paper at $9,000.
Palace (VP) (2,700; 50) 'Naughty
Marietta' (MG). This Is going to be
town's topnotcher as a grosser
hardly below $12,000, Last week
'Go Into Your Dance' (WB) a fine
$11,000,
Capitol (FP) (2,700; 50)— 'Devil
la a \Voman' (Par) and 'Hold 'Em,
Yale' (Par). Dietrich will bring
them In and the two should gross
$10,000. Last week 'Royal Caval-
cade' fKmpIre) and 'Murder on a
Honeymoon' flopped and were
yanked for $6,000.
Loew's (FP) (3,200; BO)— "Van-
essa' (MG) and 'White Cockatoo'
(WB), l^ok better than usual, may
gross $8,000, Last week 'Man Who
Knfiw Too Much' (Reg.T.1) and
'Women Must Dre.ss' (Mono), fair
at $6,600.
Princess (CT) (2,200; 50)— 'Riche-
lieu' (UA) and 'I'll Love You Al-
ways' (Col). Will run Palace close
at $11,000. Last week 'Brewster's
Millions' (UA) and 'Lilies of the
Field' (UA) not so hot at $6,000.
. Imperial (FP) (1,600; 34)— 'St.
Petersburg Nights' (Excel). This is
liable to be different and may get
$4,000, which is good enough. Last
week 'Channel Crossing' ( Regal -
Brit) and 'Those Were the Days'
(Empire) average at $3,000.
Cinema de Paris (France-Film)
(600; 50) — 'Controlcur des Wagons-
Lits.' 2nd week, may gross $2,000
after good average $2,500 last week.
Providence So-So;
'G-Men Big $11500
Ifampire Nice lOG
Providence, May 14.
(Best Exploitation: Loew's)
Most of the boys are at the wail-
ing wall this week; there's some
gravy going around, but it's sticking
pretty close to one or two spots.
Big noise is 'G Men,' at Majestic;
house packing them into the cell-
ing, and all without aid of ballyhoo
except for a well concentrated news-
paper flash. This spot Is going to
be plenty ahead of all competition,
despite the fact that entertainment
bills are better than average..
Loew's copped the laurels again
for best ballyhoo^-wlth 'Mark of
Vampire.' Campaign mapped out
by theatre was one of most thorough
exploitation drives seen here In some
time. Planting sci-eaming women in
audience at every performance
didn't make a hit with the natives,
although one of the film critics fell
for It, aind picked it up In his review.
Estimates for This Week
Majestio (Fay) (2,200; 15-26-40)—
'G Men' (WB) and 'Dinky' (WB).
First break house has had In
months; biz is teiTlflc, and nothing
can stop this one from hanging up
records; Just now looks pretty rosy
for at least $11,600; almost double of
average. Last week 'Traveling
Saleslady' (WB) and 'Florentine
Dagger' (WB) pretty tepid at $6,200.
Loew's State (3,200; 15-25-40)—
'Mark of Vampire' (MG) and 'Vaga-
bond Lady' (MG). Things up here,
too. Nice opening will give house
a good chance to crack at least $10,-
000. Last week 'One N. Y. Night'
(MG) and 'Unwelcome Stranger'
(Col) started off with a bang, but
skidded pretty bad; ao-so at $7,200.
Strand (2,200; 15-25-40)— 'Four
Hours' (Par) and 'Swellhead' (Col).
This spot received best newspaper
breaks, but natives aren't buying;
no chance of the gross crossing $0,-
500. n,8.g. Last week 'Stolen Har-
mony' (Par) and 'Hoosier School-
master' (Mono) nice at $7,600.
Fay's (2. 0; 15-25-40)— 'Cowboy
Millionaire' (Fox) and vaude. Biz
has started to slide here. House
was pretty fortunate all season, but
turning point is here; judging by
weak start, gross can't possibly
cross $7,000. Last week 'Ladies
Love Danger' (Fox) and unit plenty
off at $6,000.
RKO Albee (2,500; 15-25-40)—
'Village Tale' (Radio) and vaude,
with Mltzi Green. Latter responsible
for better than average, $8,500, Last
week 'Mr. Dynamite' (U) and Polly
Moran on stage, off at $6,500.
RKO Victory (1,600; 10-15-26) —
'Laddie' (Radio) and 'Dog of Flan-
ders,' Around $1,200 for split week.
Last week 'Roberta' (Radio) man-
aged to garner $2,700 on foiir-day
engagoment.
Good Weather Hurts
Newark; La Dietrich
Poor at Mere $9,000
Newark, May 14.
(Best Exploitation: Branford)
Weather chlselefl some grosses
this week end and if it should con-
tinue every one will be crying.
Proctor's will come In proportion-
ately near the best with about $10.-
000 for 'Star of Midnight' and
'Laddie' on eight days. Second
week of the 'Q Men' at tho Bran-
ford may equal this on seven days,
but it didn't, naturally, open so
well. First week at $22,000 was
terrific, beating all records for the
house at this scale.
Branford, with 'Bride of Frank-
ensteln,' besides the re'gfular stunts
of having nurses present, la offer-
ing doctors free admission so that
there will always he pnysloiari
present to attend to those overcome
by fright.
Estimates for This Week
Branford (WB) (2,966; 15-65)—
'G-Men' (FN) (2d week). May
reach $10,000, which would be fine
for a second week. Nothinr re-
cently anything like the first week,
which broke records at the s le
Avltji $22,000.
Capitol (WB) (1,200; 15-25-35-
40)— 'Black Fury' (WE) and 'Hap-
pened in N. Y.' (U). Ought to
mean something, but films seldom
do here. They pull finely on the
week-end and then fold up rest of
tho week. Won't take $4,000. Last
week 'Marietta' (MG) and 'Private
Worlds' (Par) couldn't tako 'em
after the week-end and got only
$3,800.
Little (Franklin) (299; 30-40)—
'Przez Dziurke od Klucza' (Musa).
Maybe the usual $1,200 drawn by
Polish pictures, always at a lower
scale. House has hopes and tries
another Polisher next week. Last
week 'Chapayev' (Amkino) did \. 11
but not all the Rooehions counted
on at $1,200.
Loew's State (2,780; 15-75) —
'Vanessa' (MG) and vaude. Prob-
ably a loss at $11,000. Last week
strong opening of 'Wedding Night'
(UA), did not hold up, but oke at
$13,000.
Paramount- Newark (Adams-Par)
(2,248; 15-99) — 'Devil Is a Woman'
(Par) and vaude. Not bringing 'em
in. Hardly better than $9,000. Last
week 'Four Hours' (Par), weak at
the same figure.
Proctor's (RKO) (2,300; 15-55)—
'Star of Midnight' (Radio) and
'Laddie' (Radio). Stays for eight
days and should draw close to $10,-
000 unless the good weather sticks.
Last week 'Life Begins' (Fox) and
•Ladies Love Danger' (Fox), okay
on eight days at $9,000.
Terminal (Skouras) (1,900; 16-
25-40)— 'Revenge Rider' (Col) and
'Scandals' (FOX) with 'Rendezvous
at Midnight' (U) and 'Now or
Never' (Hollywood), split. No hopes
here; maybe $3,000. Last week 'On
Probation' (Hollywood) and 'Spring
Tonic' (Fox) with 'Front Page'
(UA) and 'Sky Devils' (UA) split,
a little better at $3,400, but not
enough.
les Miserables,'
Pittsburgh, Is
Okay, $15,000
Pittsburgh, May 14.
(Best Exploitation: Penn)
With three holdovers in town out
of the five first-run sites, best play
la going to remaining two sites,
topped by 'Les Miserables' at Penn.
Flicker took off slowly but is build-
ing steadily and takings should
have no trouble mounting to $15,-
000, as much as house did last
week at higher scale with 'Riche-
lieu' and a stage show.
At the Warner, foreign-made
'Man Who Knew Too Much' is
proving a pleasant surpri.so on a
double bill with 'Dinky' and looks
set for $6,000, best this house has
had In some time. Rave notices for
the G-B star, Peter Lorre, helped
locally unknown star hurdle the
barrier.
Penn covered the town pretty
thoroughly on 'Les Mlserablos' on
flock of tie-ups including depart-
ment stores, newspaper.s, ono' of
which serialized the Hugo story,
radio plugs, special book marks,
personal letters to presidents of
women's clubs and talks by a num-
ber of local promlnents following a
special screening for them.
Estimates for This Week
Alvin (Harris) (2,000; 25-35-40)—
'Bride of Frankenstein' (U) (2d
week). Without benefit of stage
show. Taking advantage of reduced
scale permitted in recent managerial
agreement. Tapering off, but $6,000
should manage nicely to keep house
out of the red. Last week flicker
with flesh and 55-cent top hit a new
money high here (house had always
previously charged only 40 conts,
with or without stage shows) at
$15,000.
Fulton (Shea-Hyde) (1,750; 15-25-
40) — 'Imitation of Life' (tJ). A pleas-
ant surprise on its return cnKage-
ment downtown, particularly ulnae
nicker has played practically cvfry
spot in the district. Held ovr-r for
tlirec extra days after an excellent
opening wei?k of $4,500. A lUtlf; Ins.s
than half that looked for on tho cur-
rent half week. 'Times .Square
Lady' (MG) opens Tiiursday (18),
getting house back to Its rfgiil.'ir in-
augural day.
Penn (Loew's-UA) (?,.?,0D; 23-35-
40) — 'Les Miserables' (U). .Started
off a little disappointingly, but
building rapidly, and at $15,000, or
a trifle better, all right, although not
entirely up to expectations. Last
week 'Cardinal Richelieu' (U) and
Myrt 'n' Marge In person took It
plenty on tho chin at $J 5,000.
Stanley (WB) (3,800; 25-40-55) —
'O Men* (WB) and FoUci' Bergore
revue, 'Hello, Paris.' Second week
of this combo should r*«Mlt In an
'Frankenstein' Is B way Sock
At $45,000; Informer Just
I, 'G Men' $42,000 JdWk.
average week's business, and there
will be few kicks with the prospec-
tive $18,000. First week at great
$34,0CO just about squeezed things
dry.
Warner (WB) (2.000; 25-40)—
'Man Who Knew Too Much' (GB)
and 'Dinky' (WD). Foreign flicker
and build-up for Peter Lorre cred-
ited with brisk business this dual is
doln.g, and at $5,000 will give house
one of its best weeks in some time.
Last week 'Florentine Dagger' (WB)
and 'Cliasing Yesterdaj'' (Radio)
plenty ouchumougoucha at miser-
able $3,000.
'Frankie' Scares
$11,000 Into Orph,
Minneapofis, BO.
Minneapolis. May 14.
(Best Exploitation: Cantury)
Demonstrating a good box-of-
fice wallop, 'Bride of Frankenstein'
Is putting the blocks to all opposlsh
currently, and for the second suc-
cessive week the Orpheum looks set
to make a runaway race for top
gross honors.
At that, the big Singer house has
little in the way of dangerous com-
petition, the balance of the loop
lineup being very much anemic as
compared to recent preceding ar-
ray.s. Two of the strongest com-
petitors, 'Richelieu' and 'My Heart
Is Calling,' at the Century and
State, respectively, are holdovers.
The Arliss film Just hit the level
that called for another seven days.
Incidentally, the second canto Is off
to a very mild start.
Of the newcomers, 'Stolen Har-
mony,' State offering, is the most
important and not so forte by a long
shot. The big Publlx loop house, in
fact, Is better off In Its vaudeville
division, thel five-act bill headed by
the Eton Boys being the theatre's
ace entertainment bet, but not suf-
ficiently .outstanding to mean much
to the box office.
Unseasonably cold weather and
the General ^Motors' free show at
the Auditorium have been adverse
box office factors.
The Century led In exploitation
through a tle\up on its news week-
ly'." plug of a Canadian shoe expert
with a large loop department store
which ran some free newspaper ad-
vertising and displays in show win-
dows and shoe department for the
theatre.
Estimates for This Week
Century (Publlx) (1,600; 25-35-
30)— 'Richelieu' (UA) (2nd week).
Limping along none too stoutly.
Will do well to reach mediocre
$4,500 after good $9,800 first week.
Orpheum (Singer) (2,890; 25-35-
40) — 'Frankenstein'' (U) and vaude-
ville, int:ludinK .Tohnny Perkins.
Real box office virility and credited
for rush of customers, although
stage .show very well liked. C4oIng
along at good clip, about $11,000.
Last week 'G Men' (WB) and
vaude, $13,800.
State (Publlx) (2,400; 25-35-40) —
'Stolen Harmony' (Par) and vaude.
Picture no strongUng and a weight
on gate. Not much above weak
$7,000. Last week 'Naughty Mari-
etta' (MG) and vaude, $11,000, good.
World (Steffes) (350; 25-35-40)—
'My Heart I.s Calling' (GB) (2d
week). Traveling ot profitable clip,
look.M like aroimrl $2,700, good. First
week, $3,000, big.
,. Time (W.Tthncll) (250; 16-20-25)
— 'People's Enemy' (Radio). Title
maybe helping, but lack of cast
namPH a detriment. WIU be lucky to
hit $800, light. Last week, 'Laddie'
(Radio), $1,200, prritty good.
Alvin (Stcffo.f) (1,400; 15-25-40) —
'.Swell Iloiur fCol) and Bert Smith
musical stock. Lots of room for box
office Improvement here, ljut li.ui\l
pliigginK and sm;irt hniidllfig h\\'.\
m;iy init It ii\-'y. About Imll-
c'll-fd, not .so hot. Last w(-fl<. 'Love-
You Alu-ii.v.";' ((,'ol) an Mslc'U
(••omrdy .stoi k. ss.'ino, fair.
Palace (U'-nv.) fl.OOO; 15-20-2.';)-
'.Mcn of Night' CCol) and vaude. Go-
ing alr.iig at mild and .sl'^adv clip,
about ?;),400. Last wefk, 'GrcjU (Jod
floUr f.Mon) .md vaude, $3,500, fair.
Lyric (Publl.v) (1,300; 20-25) —
'.Mark of Vnmpire' (Mf.!). Horror
picturff okoh b.o. for this spot,
reaching for good $2,200, Last week
'Ca.sino Murder' (.MCI), $1,900, fair.
Uptown (Publlx) (1,200; 25-35) —
'Folies liergcre' (UA). Moderately
good at $2,40(1. Last week '.Missis-
sippi' (Par), so-so at $2,000.
Grand (Publlx) (1,100; 15-25) —
'Roberta' (Radio). 'Second loop run
find headed In $1,700 dlroctlon. good.
(Best Exploitation: Par)
Among the new arrivals on
Broadway 'Bride of Frankenstein,'
at the Roxy, is grabbing the busi-
ness. It is so far outdistancing
everything else there is no com-
parison. Off very strong, 'Bride'
will bring the Roxy an easy $45,000,
It holds a second and, it Is hoped,
a third week. Picture broke an
attendance record Sunday (12)
when house played to more people
than with 'What Price Glory.'
Mae West picture, 'Goin' to
Town,' on which the Paramount
budgeted an ud campaign costing
$12,000, got off a little disappoint-
ingly and looks under $40,000. May
be helped by reduction of morning
price, effective yesterday (Tues-
day), from 35c to 25c. This price
prevails up to 1 p.m. Picture stays
a second' week and possibly a third.
Par has been opening an hour
earlier (9:30) in the morning and
Is grinding until 4 a.m.
'Informer,' at the Music Hall,
dtoesn't look over a weak $60,000.
Picture isn't getting the women.
Other new entry of the week Is
'Werewolf of London* which will
close the Rlalto tonight (Wed.) on
final week of operation for $13,^00.
The holdovers are all good.
'Miserables' (Rivoll) on Its fourth
week, , will be- $26,000; 'G Men'
(Strand) also continues strong, on
its second week (current) galloping
for a big $42,000. At least two
more weeks are. assured. 'Go Into
Your Dance' (Capitol) is doing
nicely, maybe $32,000 on the ex-
tension.
The Mae West picture received
the most comprehensive advertising
and exploitation support. On top
of tho $12,000 campaign, It was
given heavy publicity pressure In
advance. Par also went for a big
billposting Job and distributed
throwaways around Times Square,
on- (Streets, in hotels, night clubs,
etc. Although the Roxy spent no
more than $4,200 on its advertising,
house also gave 'Bride' a good ex-
ploitation push.
Estimates for This Week
Capitol (4,620; 35-75-85-$1.10) —
'Go Into Your Dance' (WB) C2nd
week) and stage show. Had a good
first week, $46,000 and holding up
nicely on holdover for about $32,000.
Jolson again made personal ap to
start second week.
Mayfair (2,200; 35-55-65)— 'Mark
of Vampire'- (MG) (2nd week).
Looks only about $5,000 on second
week. First seven days, playing
day-and-date with the Rlalto, Was
$8,000. 'A Night at the Rltz' (Col)
opened last night (Tuesday).
Palace (1,700; 36-50-65)— 'Missis-
sippi' (Par) and vaude. Second
run and holding its o\vn,. about
$9,500. Last^ week 'Life Begins at
40' (Fox) disappointed, under $8,000.
Paramount (3,664; 35-55-75-85) —
'Goln' to Town' (Par), pit orchestra
and Reginald Foort, organist. Un-
der hopes in promising short of
$40,000. Holds over, Last week
'Devil Is Woman' (Par) sour, only
$17,500.
Radio City Music Hall (5,989; 40-
60-85-99-$l.l0)— 'Informer' (Radio)
and stage show. Opened poorly and
never recovered. Week indicates
no more than $60,000. Last week
'Scoundrel' (Par), $77,800.
Rialto (2,000; 40-C5— 'Werewolf of
London' (U). Chiller Item opened
well and will wind up week around
$13,500, good. House closes tomor-
row night (Wed.) to be razed for
r;onstructlon of a new theatre. Last
week 'Mark of Vampire' (MG) hit
$12,000, nice.
Rivoli (2,092; 40-65-75-85-99)—
'Miserables' (UA) (4th week).
.Standing up strongly on fourth
week, at least $25,000. Runs takings
for a month's run up to $108,000.
Third week was $34,300. Stays two
more weeks.
Roxy (5,880; 25-35-55)— Trankcn-
Kt(-in' (U) and stage show. A sock
and win reach un easy $45,000.
Looks throe weoks. La.st week
Laddie' (Radio) fair on $20,500.
Strand (2.757; 35-65-75-85-99 -
G -Men' (WH) (2nd week). On Its
current (2nd) week, with houso
oponlng at 9 a. m. Instead of 8, will
get $4;j,000, very big. First week
was a rill> $01,300, Two more weeks
a fhu-h.
State (3,450; 35-r>r,-7.^)— 'Rf (.k-
loss' (MO) and vaude. Following,
two weeks at the f^ip dc)lng nicely
down here, possllily $20,000. Last
week 'Private Worlds' (I'ar) under
? 1 6,000.
Last week 'Cllve of Indi.-i' (UA),
socojid loop run, $1,300, fair.
Aster (Publlx) (900; 13-23) —
'Rumba' (Par) and 'Right to LIvo'
(WB), sfjcond loop runs, and 'Night
at Rltz' (WH). first run. Expected to
cop fair ::800. L^st week 'Gilded
Lily' (f'.'u-) iind 'Society Doctor'
(.MG), second and third loop run.-),
and '.Mm-rler In Clouds' (WE), first
nm $1,000, okPh.
10
VARIETY
PI€¥URE GROSSES
Wednesday, May 15, 1935
Devil a Woman
$5,700, Light,
Portland, Ore.
Portland, Ore., May 14.
(Best Exploitation: Broadway)
•Reckless' (MG), which Parker's
tJA has been exploiting for seven
weeks, finally opened at that house
and started with Immediate results.
Broadway was also smashing with
a heavy splurge on 'Black Fury*
(FN). Both plx opened well, but
Bome doubts as to whether 'Black
Fury* would hold up last half. UA
Js. already planning to hold 'Reck-
less.'
Tom Mix circus put up a two-day
opposlsh this week, getting fair re-
sults. .Outfit was the first circus of
the season in these parts.
Estimates for This Weel<
Broadway (Parker) (2,000; 25-40)
— 'Black Fury' (FN) answering to
Btrong exploitation campaten and
In line for good $0,000. Last week
'Case of Curious Bride' (FN) and
•Enby Face Harrington' (MG). Got
$4,400, average.
United Artists (Parker) (1,000;
25-40)— 'Reckless' (MG). Opened
with immediate results' after seven
weeks advance billing, first week
going to nice $6,600, and will hold.
Last week 'Cardinal Richelieu'
(IIA) light at the b.o., probably suf-
fering from recent local 'Iron Duke'
)(GB) flop, closed fon $5,800.
* Paramount (Evergreen) (3,000;
2D-40) — 'Devil Is a Woman' (Par)
and 'It's a Small World' (Fox) with
vaude. Long program disappoint-
ing. $5,700. last week Marx Bros.
In person with stage unit and pic
Ton Dollar -Jlaise' (Fox) connected
for a smashing $10,800.
Orpheum (Hamrick) (2,000; 25-
40)— 'Right to Live' (WB) and
Strangers AH' '(Radio) combo with-
vaude. Getting average results
around $4,500. Last week 'My Heart
Is Calling' (GB) and vaude held this
house at little above par at $5,400.
Mayfair (Parker-Evergreen) (1,-
400; 25-40) — 'Stolen Harmony'
(Par) and 'Strange Wives' (U).
Combo hugging the rail for par re-
turns at $2,000. Last week 'G Men'
(FN) second week' after first at
Broadway did nicely, getting $2,800.
Music Box (IWmrlck) (1,000; 15-
25) — 'Roberta' (Radio) and 'Woman
in Red' (FN). Combo of second
runs getting a nice play for this
bouse at $1,700. Last week 'Living
on 'Velvet' (FN) and 'Murder on
Honeymoon' (Radio), also second
run combo, got $1,200.
INFORMER^ FAIR
$14,000, BOSTON
Boston, May 14.
(Best Exploitation: Keith)
Boston was hit with a strong dose
ol warm weather over the week-end
and the heat wave was felt at the
b.o.'s. RingUng-Barnum-Balley Cir-
cus at the Garden had a successful
week last week, to tune of about
$200,000, and that detracted from
film gates.
Hub generally quiet, with nothing
outstanding. 'Informer' at the Keith
Memorial got wow raves from crit-
ics but started off at a moderate
paoe. About $14,000.
'Bride of Frankenstein,' after a
fair enough week at the Memorial,
moves across the street for a second
try at the Boston. Looks fair.
La Dietrich's 'Devil Is Woman* is
devilish indeed at the Met. Around
♦12,600, very sad.
Most potent flicker is 'Richelieu,*
second run at the Oi-pheum. Not
Ideal for that house, but it looks
like $11,500.
Keith publicity office had no
precedent to follow in selling 'In-
former,' a tricky film with not too
much pop appeal. Gold.steln-Hc; Icy
combo dug in and cooked up a com-
mendable campaign, selling the pic
as class entertainment — and pre-
dicting It as dc tlned to be one of
the 10 best ot the season.
Estimates for This Week
Met (M&P) (4,200; 35-50-C5)—
•Dovll Is Woman' (Par) and stagi;
show featuring Die Rooncys anil
Ti bergs. Taking a beautiful .swan
dive; $12,500 ostii... ted. Ijast weel;
was oke, $3G,000 lor the eight-day
play of 'G 'Alen' (WB) and Ishaiii
Jone.s on stage. Pic got about 90%
crer^it fi)r the take.
Keith Boston (RKO) (2,300; 25-
30-^0) — 'Frankenstein' (U), sccoiui
run, not too fancy, $7,500. Last -.vceU
lemon week at thl.s stand; $5,500 for
a cluck dual, 'Lost City' (Mono) a)ul
•Nut Farm' (Hub), eight days. 15ook-
Jng problem I.-? O'lticaJ hpi'o .since
Viniile le't house.
Keith Memorial iRKO) (?M0:
:),)- JO-jO)— Tlio Informer' (Radio),
not' Kl.oiitinf,' but will win a medium
.•511, OOU riiward. 'Frankenstein' (U)
quite, .satl.sfactory last week, $17,000.
Orpheuni (Loew) (3,000; 25-40-
3 — 'Richelieu' (UA), second run
and vaude, headed by new Foy unit,
1 oks like hesitant $11,500. Last
week about $12,000, for 'Reckless'
(JIG) and vaude.
Paramount (M&P) (1,800; 25-35-
50)— 'Dinky' (WB) and 'Small
World' (Fox), dualed, very light-
weight, $5,500, Last week aces, $8,-
000 for 'into Your Dance' (WB),
.second run, and 'Notorious Gentle-
man' (U),
Fenway (M&P) (1,600; 25-30-40-
50)— 'Small World' (Fox) and
'Dinky' (WB), dual, veiT dl.iky.
About $3,300. Bo: - za biz last week
with 'Into Dance' (WB), second run,
and 'Notorious Gent' (U), doubled,
$5,000.
Scollay (M&P) (2,700; 25-35-60)—
'Small World' (Fox), 1st run, and
'Into Your Dance' (WB), third run,
dualed, looks like an emergency
booking. Will -do well at $6,000,
with one film day-datin at three
spots, and the ihcr c.lready gener-
ously milked. La>,t week n.s.h. for
'Black Fury' (WB), second run, and
'Saleslady' (WB), cecond run, dual,
$3,600.
State (Loew) (3,600; 25-30-40-55)
—'Mark of Vampire' (MG) and 'Un-
welcome Stranger' (Gol), dualed,
looks like $7,000, way oft. Last week
very bad, also, $8,500 for 'Baby Face
Harrington' (MG) and 'Let's Live-
Tonight' (Col), double.
ALL SHIVERS IN
K. C. BUT B.O.
TAKEOKE
'Hie Scoundrel'
Average $7,000,
GL Lakes, Buff.
, Buffalo, May 14.
Best Exploitation: Buffalo
Business Is fairly well distributed
around town for the current week
with peaks leveling oK a.nd the gen-
eral average running above normal.
'Black Fury' is doing well , at the
Buffalo and 'G-Men* in its second
week Is holding up.
Buffalo ran off with the exploita-
tion laurels again. Special promotion
contest for town's young folks. Heads
of labor unions were Invited to spe-
cial showings and were interviewed
on labor racketeering. State Teach-
ers College was plugged in a body
on the social reform angle of the
picture; Muni's Jewish affiliations
were played up heavily in the Jew-
ish sections, and labor and social
groups attended special screenings.
Sicilian bits also furnished good
publicity lead for special Italian ex-
ploitation.
Estimates for This Week
Buffalo (Shea) (3,600; 30-40-55)—
'Black Fury' (WB) and stagp show.
Nice publicity work for this <)ne,.and
favorable newspaper reviews should
send gross over $15,000. Last week
'Star of Midnight* (Radio) and
stage show. Moved up somewhat
and bettered pre-doping at $15,600.
Hipp (Shea) (2,400; 25-40)— 'G-
Mcn' (WB) (2d week). Opened
strong for "the second stanza, with
capacity business over week end.
May /reach $7,500. Last week up
strong for highly satisfactory tak-
ings at $11,000.
Great Lakes (Shea) (3,400; 25-40)
— 'Scoundrel' (Par). Problematical
what this will do, but strong ex-
ploitation in select circles and direct
play for class business might get It
up to $7,0(>D. Last week 'Scandals'
(Fox) auiJ 'Thunder In Eaft' -(UA),
dropped. 'Scandals' drew indifferent
notices, with most of credit allotted
to 'Thunder.' Only fair at $0,800.
Century (Shea) (3,400; 25)— 'Flor-
entine Dagger' (WB) and 'Brew-
ster's Millions' (GB). This week
marks the return to usual business
again at around $5,000. Last week
'Mark of Vampire' (MG) and Glgo-
lette' (Radio) fell off at the close
and failed to make good on predic-
tions, but nice takings at $7,100.
Lafayette (Ind.) (3,400; 25)— 'Man
Who Knew Too Much' (GB) and
'White Lies' (Col). Still poing strong
with this week's dual bill looking
headed_,for around $3,000. Iva.st week
'Bride of Frankenstein* (U), fine
business, althougl) slump for last
two days caused cancellation of Kec-
ond week plan. Topiiotch nt nearly
$13,000.
UA May Convene June,
Plan 30; Horne to Coast
Hal Horne leaving for Coast in
a week or 10 days to confer with
studio executives on coming year's
product for release by United Ar-
tists, whose tentative plans call for
largest program to date, 30 pictures
or more. Exact number will not be
sot for a month or so.
Not certain whether TJ.\ will
hold a national sale.s convention
this year l)>it If so, It will he in
.lime. In previcins y>:i;s. t'A Ims
hi>l(1 rei^iiiii;ils.
Kansas City, May 14.
(Best Exploitationt Midland)
Horror and mystery ruled the
screens this week, and the man-
agers vied to see who could make
publicity the most alluring and
startling.
After a great week with Ben Ber-
nle'a band as an added attraction
the Malnetreet is back to straight
pictures with 'Star of Midnight.*
Names of Powell and Rogers mean
something and great things are ex-
pected. Opening good nnd week-
end business steady.
Uptown took a lot of extra space
In the- papers to tell about 'Man
Who Knew Too Much* and opened
nicely. Newman has 'Dinky,' but
the opening was light. Jackie
Cooper's name not meaning much
coin.
'Mark of 'Vampire* Is the Mid-
land*s picture and management sold
it from the horror angle — uiaed 24-
aheet stands, thousands of green
printed blotters, broadcasts from
radio stations and had an ambu-
lance, with driver and Interne,
parked Immediately In front of the
main entrance.
Eatlmatei for This Week
Mainttreet (RKO) (3,200; 16-25-
40)— 'Star of Midnight' (Radio). Ad-
mirers of Bill Powell and Ginger
Rogers were anxious to see them
teaming together, and, picture got
away nicely. Expected to return
close to $10,000, good. Last week
'Curious Bride* (FN) and Ben Ber-
nle*s band $19,000, great,
Midland (Loew) (4,000; 15-25-40)
— 'Mark of Vampire* (MG). Mys-
tery-thrillers quite a curiosity in
this house, but management sold It
strictly on those lines and custom-
ers were convinced. No one admit-
ted during the last six minutes of
the picture. Opened good and should
return close to $10,000. Last week
'Marietta* (MG), third week, having
been returned after being out two
weeks, proved the management was
right by checking In $8,900, fine.
Newman (Par) (1,800; 25-40)—
'Dinky* (Ave days) (WB). Just fair
over the week-end after slow get-
away. Neither title nor Cooper
name seemingly meaning a thing to
the shoppers. Probably around $2,-
500, poor. Last week 'Devil Is Wom-
an* (Par). $3,800, not so good.
Tower (Rewot) (2,200; 25,)— 'Love
You Always* (Col), and stage show.
Nice play over the week-end and
should hold'~Tlp for $7,000. Last week
'Princess O'Hara* (U) and stage
show, $7,300, both fair.
Uptown (Fox) (2,040; 25-40)—
'Knew Too Much' (GB). Heavy ad-
vertisiiie gave this one nice open-
ing. Should get close to $4,000,
good. Last week 'Hoosier School-
master* (Mono) and 'Man of Aran'
(GB) $3,300, pretty good.
B. Bernie in Person
Breaks Records, but
Floppo in Pic, Deny.
Denver, May 14;
(Best Exploitation: Orpheum)
Ben Bernie in person is copping
the gravy at the Orpheum, while
Ben Bernie in 'Stolen Harmony' at
the Denham is- starving. Folks were
stacked in Saturday at the Orpheum
when the maeetro opened. He's
"trere only four days, but broke all
existing house records. Played
three shows Sunday at more than
capacity.
But the Mae.stro at the Denham
In 'Stolen Harmony' is a different
story.
Denham Is the only house in town
not doing fair or better business.
Three of the four Huffma;n first
runs packed them repeatedly. 'Les
Mlserables,* helped by strong re
views and heavy word-of-mouth
plugging, is being held a second
week.
'G Men' boomed at the Denver and
would be moved to the Broadway
for an extended run if the Huffman
group were not Jammed for time.
Estimates for This Week
Aladdin (Huffman) (1,500; 25-35-
.10-60)— 'Mlserables' (UA). Fine go-
ing at $5,000. Last week 'Cardinal
Richelieu' (UA) second week did
$3,500, and probably will get an ex-
tended run at the Broadway soon
as 'Naughty Marietta' Is through
there.
Broadway (Huffman) (1,500; 25-
•40)— 'Marietta' (MG) (2d week)
Splendid $2,500. Last week picture,
brought over after a big week at the
DnnV^er, did $2,000, and is first film
to get a second week here.
Denham (Cooper) (1,500; 25-35
•'(O) — 'Stolen Harmony' (Par). Way
off. starving at $2,000. La.st week
'l'^>nr I'lour.s' (Par). Credit for most
(iT (lie money, $6,000, goes to the
stage Bbow, a straight vaude bill of
six ACtS*
Denver (Huffman) (2,600; 26-36-
60) — 'Q Men' (FN) and stage show.
Splendid biz at $9,000. Could hold
over. Last week 'Into Tour Dance*
(FN), while doing fine business, did
not do as expected. Closed with
$7,000.
Orpheum (RKO) (2,600; 26-36-
56) — 'Romance In Manhattan* (Ra-
dio) and Ben Bernie and band. Has
the town ga-ga, Likely $16,000,
breaking all records and Bernie di-
rectly responsible. Last week 'Star
of Midnight' (Radio) on a four-day
holdover from an $8,500 week, and
'Strangers All* (Radio), split, did
$6,000.
Paramount (Huffman) (2,000; 26-
35-50) — 'Frankenstein* (U) held over
four days; and 'Thunder In East'
(UA), three days. Looks like about
$4,000, not too good. Last week
'Frankenstein* (U) paeked them in
and thrilled to the tune of $7,000.
UnLEGIRL'
TOPS BALTO, iiG
Baltimore, May 14.
(Best Exploitation: Century)
Pace-setter this week is 'Our Lit-
tle Girl' at the New. This is third
Shirley Temple starrer the New has
had on screen since Xmas and many
deem It rather rushing things.
Notices rather sour, and virtually
no masculine trade In evidence, but
the kids and f emmes are flocking In,
enough to thrust biz up on a plane,
it has not achieved in some time at
this house. Starting pace suggests
a sugary $6,000, bit under levels
touched by last several plx in which
the Temple child appeared.
One of best stunts uncorked here
in long while was developed by the
Century's fugelman. Herb Morgan,
for current stage-show, Dave Apol-
lon*s unit. Show played spot sev-
eral months back and, about six
weeks when the repeat booklni; was
arranged, Morgan got up a petition
endorsed by local Ad Club and
which was circulated door-tg-door
and in large firms. Many signers
were procured, and since all sig-
natured sheets formally requesting
the show be played here again, it
meant big advance build-up. Fact,
too, that Fred Huber, Municipal
Musical Director, Is also prez of
Ad Club and attached his label
atop each page of the petitions,
lent prestige and tone to the stunt
Estimates for This Week
Century (Loew-UA) (3,000; 15-
25-35-40-55-65)— 'Baby HaiTlngton'
(MG) and Dave Apolion's unit on
rostrum. Will be lowest gross to
which house has sunk in about a
year. Many have seen the stage-
show which is a repeat hei-e within
several months, yet the show is
what is doing what drafting is be-
ing done. Pic doesn't seem to be
breathing at all; isn't liked and has
no name to lure 'em regardless. Off,
$15,000. Last week 'One New York
Night' (MG) and Earl Carroll Vani-
ties tab, o.k. $19,000.
Hippodrome (Rappaport) (2,200;
15-25-35-40-55-65) — 'Informer' (Ra-
dio) and Rubinoff heading acts on
stage. It's a crix plx and intelli-
gent folks like it, but lac"k of names
and subject matter of film keep the
rank-and-file from becoming in-
terested. Rubinoff is appealing
somewhat to masses, and is defi-
nitely helping a bit. Between the
two, biz looks to build after some-
what stodgy starting pace, and will
probably wind up alright at about
a nice $14,000 or so. Last week
'Traveling Salesday' (FN) and Guy
Lombardo ork on stage, good
$16,500. Band pulled most of the
biz.
Keith's (Schanbcrger) (2,500; 16-
25-30-35-40) — 'Goln' To Town'
(Par). Opens tonight (Tuesday)
at 6 p.m. Closing out is second
week of 'Frankenstein* (U), which
was shortened to six days, and
Which grabbed nifty $5,300 In that
time after sock first week when take
soared over $10,000.
New (Mechanic) (1,800; 15-25-30-
35-40-60)— 'Our LliHe Girl' (Fox).
Topping the tov/jn with excellent
$0,000, and win linger around for
another week and some added days.
Last week 'Hoo'sler Schoolmaster'
(Mono) expired quietly, never hav-
ing had opportunity to get started
against too tough opposlsh. Went
under $2,600.
Stanley (WJ3) (3,450; 15-25-35-40)
— 'G Men' (WB) (2d week). After
swell $11,400, h.o. session will spear
o.k. ?5,500.
FITZPATRICK'S FEATURE
Janie.s A. Fltzpatrlck, travelog
shorts producer, Is headed for
Africa to work on a feature based
on the life of David Livingston,
South African explorer.
While not definitely set, Metro
will probably disti'ibute. Company
already releases tlie Fitzimtrirk
color (r.ivol short, q.
'Miserables Fine
$12,500, 'Informer
Safe IIG, Frisco
San Francisco, May 14,
There is plenty of film in Frisco
this week, with the seven regular
downtown houses augmented by the
reopening of the Embassy as a
first run house, using Gaumont
British jNTOduct, and the Geary
roadshowlng 'Miserables.'
Business is good, with nothing to
rave over. E'xtra pictures split up
the crowd, and while there are a
couple of fine reviewers' pics they
aren't likely to have mass appeal.
This goes for 'Informer' at the
Golden Gate and 'Black Fury' at the
Warfield.
'Black Fury,* however, will take
top coin, with the Geary and Golden
Gate running neck and neck for
second.
Estimates for This Week
Clay (Roesner) (400; 35)— 'Don
Quixote* (Du World) good for nice
$1,300, plus. Last week, 'Song of
Happiness* (Amklno) excellent
$1,500. Liberals go, big for Russian
product in this town.
Embassy (Cohen) (1,460; 26-35) —
'Heart is Calling' (GB) Got off to a
nice start for good $4,500. Star,
Jan Klepura, ran nine weeks with
first pic here a couple of years ago.
Fox (Leo) (5,000; 25-40)— 'Four
Hours' (Par) and 'Dog of Flanders*
(Radio). Ought to pass the $9,000
mark. Last week, pretty good
$7,500 for 'Mary Jane's Pa' (WB)
and 'Woman in Dark' (Radio),
Geary (Lurie) (1,580; 55-83-1.10)
— 'Miserables' (UA). Off to ca-
pacity, with continuous perform-
ances Sunday. House will run con-
tinuous Saturday and Sunday dur-
ing life of film, with three perform-
ances all other days. Take ought
to be very satisfactory $12,500.
Golden Gate (RKO) (2,860; 30-35-
40) — 'Informer* (Radio). Not so hot
at. $11,000, but safe at this figure.
Class picture in popular house tells
story. Opening day big with star
appearances, but fell oft badly.
Last week, $11,500 for 'Strangers
All* (Radio).
Orpheum (F&M) (2,680; 30-,'i5-
40)— 'Party Wire" (Col) and 'Jl
Burke' (Col). Can see $6,000, which
is fair. Last week, poor at $5,500
for 'Eight Bells* (Col) witli Rube
Wolf on stage. This will be Or-
pheum's last shot at stajje shows
until fall.
Paramount (FWC) (2,670; 30-35-
40) — 'Stolen Harmony' (Par) and
'Florentine Dagger' (WB). Pretty
good at around $10,000. Last week
(3rd) (six days) 'Marietta* (MGM)
gi-and at more than $9,000.
St. Francis (FWC) (1,470; 30-35-
40)— 'G Men* (WB) (2d week). Do-
ing aco business after first week at
Warfleld. Ought to run $7,500 with-
out strain. Last week all jake at
$8,500.
United Artists (UA)— 'Let 'Em
Have It' (UA). Should be in the
money with $0,000. 'G Men* oppo-
sition costing this house some coin.
Last week (3rd) 'Richelieu' n.s.p. at
?3,000. House will probably close
with picture that follows, reopening
in mid August. Has only 'UA pics
to depend on.
Warfield (FWC) (2,760; 35-40-35)
— 'Black Fury' (WB). 'Seems to be
about $18,500. Femmes aren't hot
about pic. Last week 'Reckless'
(MGM) good at $20,000.
'RICHELIEU,' $6,300, POOR
New Haven Weak — 'Devil
Woman' $5,000
New Haven, May 14.
(Beet Exploitation: Poll's and Bijou)
A typo error last week gave 'Ma-
rietta' (MG) and 'Unwelcome
Stranger' (Col) first week at Poll's
$19,300. Should have been $10,300.
This week's fans seem to have taken
a run-but powder with Bijou show-
ing the only signs of life. A new
hazard, local enterprise calling, it-
self a hobby show at two-bits per
ducat, will make its presence known
to film b.o.'s.
College (Loew) goes fir;;t-run
Thursday (16), and Bijou (Loew)
will revert to seconds shortly. This
was original setup when Loew took
over the houses a year ago.
Poll's is plugging 'Richelieu' from
the religious angle by letter con-
tacts to clergy as well as screen-
ings to priests; from the history an-
gle by dragging In teachers with
their flock of kids. Bijou's best two
bets on 'Alark of Vampire' are an
art contest requiring completion of
a partially drawn vampire and dis-
tribution of novelty cutouts re-
sembling vampires which shoot
through the air when rubber band
Is snapped.
Estimates for This Week
Paramount (Publlx) (2,318; 35-50;
— 'Devil Is a Woman' (Par) and 'Nut
Farm' (Monogram). Looks pretty
bad for this one, heavily negatlvr'
on word-of-mouth. May fall hcl"-'
(Continued on page 2:!)
Wednesday, May 15, 1935
11
ALL'S WELL
IN SHOW BUSINESS
VARIETY
Wednesday, May 15, 1935
THE MONTHS OF
WARNER BAXTER and KETTI GALLIAN in'^UNDER THE PAMPAS
MOO W a B. G. DeSylva Production with Veloz & Yolanda. Directed
by James Tinling.
GEORGE O'BRIEN in ''THE COWBOY MILLIONAIRE'' with
Evalyn Bostock, Edgar Kennedy arid Alden Chase. Presented by Sol
Lesser and John Zanft. Directed by Edward F. Chne.
B. Q. DeSylva
"LADIES LOVE DANGER"with Mona Barrie, Gilbert Roland, Donald
Cook, Adrienne Ames, Herbert Mundin, Hardie Albright, John Wray.
Produced by Edward T. Lowe. Directed by H. Bruce Humberstone.
ili'f.'- ^ ^
^^^^
Wednesday, May 15, 1935
VARIETY
19
''CHARLIE CHAN IN EGYPT'' starring WARNER OLAND, with
"Pat" Paterson, Rita Cansino and Stepin Fetchit. Produced by Edward T.
Lowe.- Directed by Louis King.
-'4 '
■
Produced b^.Sol U:,'SI^^^M^i^^^]f^i^^^^m,
"THE LORD'S REFEREE" (tentative title) with Lew Ayres, Paul
Kelly and all-star cast. Produced by Joseph Engel. Directed by H. Bruce
Humberstone.
"GINGER" with Jane Withers, Jadcie Searl, O. P.^Heggie, Walter King,
Katherine Alexander. Produced by Sol M. Wujtzel. Directed by Lewis
Seller.
's^^^'-^Vv - ^^^^^
Sol Lesser and John Zaiifi
SHIRLEY TEMPLE in "GURLT TOP" a Winfield Sheehan production
with John Boles, Rochelle Hudson, Slim Summerville, Jane Darwell,
El Brendel. Directed by Lrving Cummings.
AN ei/e#ef FOR SHOWMEN
14
VARIETY
Wednesday, May 15, 1935
SET YOUR DATES NOW
TO CELEBRATE
AND END THE
SEASON fugkt
TAMETY'S* lONBON OFFICE,
8 St. HarMn'a Flace, Trafalgar Bqaar*
FOREIGN FILM NEWS
Telephone Temple Bar S04I-6(Mf
Cable Address) VAKIETT, JLONDON
15
Austrian Film Production Goes
'Aryan' for Sake of German Market
Vienna, May 14.
Plenty of trouble here over the
agreement that has been made with
Nazi Germany whereby Austrian
Alms, are golngr completely 'Aryan.'
Political quarters In the city are
eepeclally upset, figuring that it
may give the outside world the im-
pression that Austria and Germany
are playing ball, -whereas actually
the two countries don't jell at all.
Picture biz attltudo la that It is
an unfortunate necessity for the
time being. Angle Is that pictures
of production worth can be pro-
duced here only If the German mar-
ket Is open to them and Germany
won't open Its gates to German
language Alms unless 'racially pure.*
After agreement was made,
whereby Austrian film producers
agreed to throw out of its studios
all Jewish actors, actresses, pro-
ducers, directors, writers, and even
cutters, real trouble started. For
one thing, right after the agree-
ment was set, Austrian filni men
made a tour ^nd discovered that
there Isn't a single 'Aryan' cutter
in all of Austria.
Have sent, to Hollywood for a
couple of cutters, with the proviso
the lads must be able to show
.'Aryan' birth certificates, and, in
,thie meantime, are getting along the
best they can. The tough part of it
is that whereas within the Berlin
film business non-Aryans are oc-
casionally used, at the discretion of
the producing companies, the Aus-
trians feel they can't even take
those chances because It might give
the Germans an out to break the
agreement whereby Austrian films
are allowed free entry Into Ger-
many.
Russia Buys Two U. S.,
Two French Features
And Three U. S. Shorts
Moscow, April 25.
Soviet Cinema Trust has pur-
chased a number of foreign films
for general distribution here, in-
cluding some American product.
Pics are 'The Invisible Man* (U),
two cartoons by Walt Disney,
'Three Little Pigs' and 'Jolly Pen-
guins' and 'La Cucaracha,' Radio
two-reeler.
Also purchased are two French
films, 'The Last Milloner^ (Pathe-
Natan), directed by Rene Clair, and
'Poll de Carrott* (Delac-Vandal)
and 'Peter,' a Universal-Hungarian
production. All these films were
premiered at the Cinema Festival
here.
Deals provide for the delivery of
negatives. Positives will be printed
here with explanatory Inscriptions
of the dialog and songs.
Chff Whitley Wants
Chevalier for London
London, May 14.
Clifford Whitley has gone to
Marseilles to endeavor to persuade
Maurice Chevalier to make another
vaudeville appearance in London.
Chevalier Is set for a revue in
Paris but Whitley figures he may
have a few wccUs' time In between.
S. A/s Oke B. 0.
Capetown, April 20.
Current film fare In these parts
reaping good box-office results. Re-
ports from Jolianndsburg also in-
dicate favorable takings.
'David Coppcrfield' (MGM) cur-
rently at the Metro, Johannesburg,
Is doing very weil. Another Metro
attraction, 'Sequoia,' Is repeating
the former's performance for Union
Theatres Qt the Royal. Another
shekel gatherer Is 'Hlndle Wakes'
(locally producod), playing the
Rltz.
New Italian Prod.
Rome, May 3.
A new producing firm Is to bp or-
ganized licro under the name of
Hespcrla I'Im.
First film iM to be taken from a
novel by I'irnndollo and the Kocond
by Mannini, both of tliom <k-ilii^g
'.vlth birth control.
In Profile
The Hague, May 3.
Two young Dutchmen, W.
van Geemen and E. Schoon-
hoven, have invented a new
mirror which shows a replica
of what is before the glass
without reversing left to right
and vice versa.
Have given their Invention
the name of 'photo-mirror.'
One of Its features is that It
is especially suited for artists
when making up. Gives a very
clear picture of those who
want to see themselves In
profile.
MEX FILMERS
ASK TAX
REIEF
Mexico City, May 14.
leading native pic producers ad-
mit that the Industry is in a bad
way and hint that It may slide al-
together to the bow-wows unless
the government puts out a strong
helping hand. Revelation was made
in a petlsh to the ministry of
finance asking that the Industry be
exemipted for five years from all
taxes, excepting that on its income.
During the four years industry
has been struggling along, only two
or three pics have made a profit and
a production that even earns back
Its expenses Is considered out of
the ordinary, plea asserts. Petition
shows that the native Industry Is
bowed down by prsttv nearly all
the taxes U. S. pic men have, plus
a levy on patents; 13% to 25% nicks
on gross of cinemas (In^ Mexico,
production, distribution and exhibi-
tion are all classed together) ; civic,
censorship fees; impost for state
department to o-o pics consigned
for export; tax stamps on receipts
and transaction documents of biz;
plenty high duties on materials that
must be Imported, and absentees'
tax. a levy of 2% to 4% on al!
money sent abroad.
SPANISH CENSORSHIP
Barcelona Orders Film Scissoring
Toughened Up
Barcelona; May 3.
Recent exhibition of a nudist film
here, which caused much talk, has
started the film censorship ball roll-
ing. Strict watchdog policy Is al-
ready in effect on newspapers, each
issue of which carries some white
spaces, where yarns were nixed.
Authorities have for some time
been dissatisfied with the supposed
Immorality of film fare offered here.
According to an edict by the Gov-
ernor Gencr.al there'll be no more of
IL henceforth.
New Shanghai Tax
Shanghai, April 20.
New film censorship law Imposed
by Nonklng doubles the censoring
fees. Anything up to 1,600 feet cost.s
$8 now. Same price for each addi
tlon.al 1,000 feet or portion thereof.
Local distributors are protesting
without avail. It's hardest on small
Independent Chinese theatres who
can't afford their share of the In
creased co.sts.
Chinese-made product be
exempted from tlie fees.
Rhodes Pic Held Up
Capetown, April 20.
Production on the film 'Life of
Rhodes,' being done by Geoffrey
Harkas for Cl-B, may be hold up,
due to unanticipated difficulties met
with while on location here.
Director arrived from India
where he took .shots for Kipling's
'Soldiers Throe,' with ctiulpmont
and paraphernalia and Ioc;it"d In
Sall.sbury, Rhodc^^ia. ^
An epidemic of hoof and tiioti'.h
disease lias brukon out amon^ ani-
mals In the diHtrict, however, and
IJarkas tnay not be pei mittc- 1 lo
proceed with Til Ing.
WAGNER FILM
Froehlich to Make 'Flying Dutch-
man' on Native Soil
The Hague, May 3.
Carl Froehlich, German producer
of 'Maedchen In Uniform,' has come
to Amsterdam to produce a film
version of Wagner's 'Flying Dutch-
man.' Local Wagner Association
will help out on financing.
Details of production are yet to
be worked' out. Eric Klelber, sym-
phony batoner, has been engaged to
conduct the score In the film.
GOVT COIN UPS
ITALIAN PRODS.
Rome, May 8.
Government's annual loan of
$823,000, extended to film producers
on a five-year credit period, has
peppered up local producers.
Italian producers have 11 films
ready to go Into production about
the end of the month, Hopes are to
Increase this number up to fifty by
the end of the year.
Immediate production is sched-
uled for 'Amore' ('Love') from a
etory by Palermo, to be directed
by C. L. BragagUa for Socleta
Itallana Artistl Assoclatl. He will
also do a French version for Epoque
Film of France.
'Lohengrin,' script by De Ben-
edctte and Eckhardt, goes into ./ork
for Ventura soon.
'Un Pezzo dl Terra' .('A Piece of
Earth"), by Clvlnlnl and Alvaro, Is
another on the roster and 'Vita e
Morte' ('Life and Death'), by Inter-
landl, based on an article by Mus-
solini called 'The White Race Is
Dying' will follow.
Shooting has begun on 'Boots to
the Sun' ('Scarpe al Sole'), Marco
Elter being the director, and G. V.
Sampler!, the producer.
Amleto Palerml is to direct a film
entitled 'Musco,' which goes into the
works pronto.
AUSTRALIAN EXH16S
DISCOVER GIFT GAG
Sydney, April 'lO.
Out In the local nabes exhibs give
away practically anything from a
suite of furniture to a suit of clothes
to get people into theatres. Smaller
Indlc men are being hard hit by big-
ger opposition playing up the give-
aways.
Poor pics are generally booked on
gift nights, main Idea being to get
mob In on the gamble chance. In one
northern district an Indle played a
special triple feature film bill, with
name features, commencing his
night show at,.7:45 p.m. and con-
cluding at 12:45 a.m. In opposition
to house playing two poor pics with
gifts. Triple bill played to poor biz,
while opposlsh had capacity.
TOEPLITZ STAYS ON
Graetz Recruiting Talent for Him
in U. S.
London, May 5.
Ludovlco Toeplltz has postponed
his proposed sailing for America
and has sent Paul Graetz over as
his agent for talent recruiting pur-
poses.
Forthcoriiing Toeplltz productions
include: 'Crime Doesn't Pay,' from
book by Bcchfoser Roberts; 'Byron
In Italy,' original story by Leon
Kochnltzky; original story by Karl
Zuckmaycr on one of the King Ar-
thur legends, probably called 'Tris-
tan and Isolde'; 'The Golden Age,'
modern story by A. P. Antolne.
G-B's Indian Pic
first
uni-
Calcutta, April i:5.
Britlf;li-f;aumont has flnl.slicd all
exteriors in Klvybcr Pass on 'Sol-
dior:< Three,' .story of the
AfKlian w:ar. Imported l.f.OO
•'orms anil 1.000 nld-lyjie rlH-
e.viras to use.
Since Khybcr raidoi'.s would ;;ive
.Umo.sl anything for rines. no in.'it-
tcr how old, government made the
filnurv plug all the barrel.';.
' Principal cast for the pic not yet
dinscn.
General Theatres Building Up
Chain with Hopes of Stalling
Off Growing Indie Opposition
Makes It Safe
London May 6.
A new company, British Ma-
jestic Prods., has been regis-
tered, with a capital of $5,000
In shares of $5 each.
First directors will be elected
by the subscribers, but an-
nouncement says their powers
of borrowing nioney will be
limited to $1,000,000.
TOUGH SPANISH
PIXTAXON
WAY OUT
Madrid, May 3.
The muchly-dlsputed 7%% turn-
over tax on all film distrlbs In Spain
is showing signs of being reduced.
After months of fighting, by the
Mutual Cinematographic Defense
Society to have the tax cut or abol-
ished, the budget committee of the
Spanish parliament finally agreed
to snip It to 3% in the next budget.
Proposal actually got to parliament,
where it was to be read and auto-
matically become a law. But the
very day that It was to be brought
up the cabinet fell and the distrlbs'
white hope had to be held over
among other pending matters until
parliament meets again in May.
In the meantime the distrlbs must
continue to fork over the 7%.
Drastic law was adopted in 1932
by the left wing government then in
power, and, according to showmen
in general, it has proved disastrous.
With business poor, the tax merely
upped the "net on every picture, to
add to the biz worries.
With more conservative elements
In the cabinet nowadays. It Is be-
lieved that the reduction will be-
come effective within a compara-
tively short time.
Originally the law was designed
to protect national film production,
but It was applied to the rental of
both domestic and foreign plx. Ex-
hibitors and domestic producers
complained that the law actually
defeated Itself when national films
were taxed on the same basis as
foreign productions.
Spanish Professional Clnernato-
graphlc Association, cooperating In
the campaign against the tax, sub-
mitted a petition to the minister of
finance outlining reasons for abol-
ishing a tax 'which Is limiting the
production of Spanish pictures.'
Association's board of directors,
which submitted the petition to the
minister in person, reported that it
was favorably imijressed by the
minister's remarks during the Inter-
view, and It looked forward to
speedy action.
Hummel in Rome
Rome, May 3.
Joe Ilummol, Warner Brothers'
foreign .sales chief, has arrived In
Rome, his first stop on a proposed
tour of Italy. Confabbed with N.
Zaza, company's rep here, before
going to Naples. Expects to re-
turn to Rome about the end of May.
Al.so visiting Rome Is Ludwig
KUtiiscli, head of Ufa, who.se pur-
pose Is to creatft' better accord be-
tween Italian and German film In-
terests In regard to interchange of
product. Ho was received by Lulgl
Frcddi. Director General for the
Cinematograph.
Mejorada Moves Up
Madrid, .May 3.
Count -Mejorada, formerly ;jdniin-
Istraloi- of the SA(.;K strin;; of (ihn
llicalr'-s, largest In .Spain, lias Iicen
namei] general nianagf-r. .iuccecfl in^'
f;e.s;ir Alba, who resitjne,].
Allia Is a son of Santiago Alba,
president of the. Spanish i)arllamcrt.
Sydney, April 20.
General Theatres is planning an
extension of its activities to the
country centres of N. S. Wales. First
to come under banner will be Lis-
more, on the north coast.
After buying and breaking Into
all of the city and nabe outlets pos-
sible, G. T., according to Stuart
Doyle, will now go further and fight
opposition by advancing into all
towns of a population of 2,500 or
more. Doyle says it Is G. T.'s am-
bition to build up and operate the
biggest city, nabe* and country
chain of theatres in the world.
Hoyts' will. In co-operation with
Greater Union Theatres, extend its
activities ~ln the Sydney nabes in
answer to the big advances made
by the indies, allegedly backed by
American distrlbs. Hoyts will go
solo in many new Victorian cen-
tres, with Greater Union advancing
In N. S. Wales, and the G. T. com-
bination in the country centres.
Understood that because certain
distrib Influences have' been work-
ing quietly to gain as much terri-
tory as possible outside the G. T.
realm, Doyle and Munro decided the
only way to overcome this threat-
ened opposition was to make a bid
for theatre control outside of the
principal cities themselves.
Although doing ^ biz now with
every major di3trlb,"G. T. buys pics
on terms said not to be- too pleasing
to the filmersi Constant battles on
the term question wUh the G. T,
buyers have caused plenty of -strife
lately among the distrlbs.
Monogram, although distributed
by British Empire Films, In which
Doyle has an Interest, has not yet
sold Its entire product to G. T. and
may seek business direct from the
Indies In N. S. Wales and Victoria.
Par and Metro, although selling to
G. T., are at the same time protect-
ing themselves by making openings
for their product wherever possible.
Understood that Columbia was all
set to sell to the Indies but a stop
order was given by Joe Seidlemgm
following, cables received from
higherups connected with Greater
Australasian Films, handlers of the
Col product here, with result that
sale went through to G. T.
Reported also that there Is a pos-
sibility of G. T. becoming linked
up with a powerful theatre group
In New Zealand, thereby opening an
avenue Into territory hitherto un-
touched by the chain.
BIZ IS OKAY
IN AUSTRALIA
Sydney, April 20.
Happy Lenten crov.'d.-j arc flock-
ing to the cities with plenty of coin
tor entertainment. Post Lent pe-
riod always means big b.o. trade
here.
'One Night Love' (Col) goes
into Its fourth month and will stay
longer. 'Bengal Lancer' (Par) Is In
Its eighth week. 'Merry Widow'
(MG) got off to a great break and
Is a sure bet for big money. 'Little
.Minister' (Radio) looks like run-
ning into solid trade. 'Scarlet l^lm-
pernel' (UA) goes Into Its fourth
week and Is still good.
'Here Is My Heart' (Par) will stay
two weeks to nice biz. Other cur-
rent releases Include 'Are You a
.M.a.son'/' (PA)), 'Camels Are Com-
ing' (OB), 'It's a Gift' (Par), 'We
Live Again' (UA) and '.Million Dol-
lar Ransom' (U).
New Tobis Setup
The Hague, May 3.
Following the annual meetlii.i^ of
stockholders of Iniernalional Tobia
Ltd. at Amsterdam, .'-cveral now
names, representing new interests
In TobIs, were elected to the board.
-Vow directorate then okayed the
fin.'inclal rep'jrt for year ending
1?:M.
Xow director^ electcrl ari! Dr.
I-iruneli of Tlie Hague, Dr. Zup-
jjinger of Zurich, and Di-. Ijaiisbuck
of liCTlin.
VARIETY Wednesday, May 15, 1935
AWED BY ITS GRG
A NATION'S PRES^
THUNDERS ITS
I S E ■ -A- -A-
i
\
I
FOUR STARS [**★*]. . New York Daily News
FOUR STARS [**★*] .. .. , . Liberty Affagaz/nc
FOUR STARS [*★**]. . Cfifcago Daily Times
**Tlie most powerful picture released in ^few Yoric tliis year, and one of tlie
most heartrending screen plays ever made."
—Kate Cameron, N. K Daffy Newa \
**A film of major greatness . . . Iionest, compelling, magnificently produced/' i
—Howard Barnes, A^. v. iferafif Tribune :
''One of the finest dramas of the year.''— Andre Sennewald, A^. v. Tfmes
''A powerful and daring melodrama . . . superior entertainment."
—Bland Johaneson, N. v. Oaiiy n/iimr
»
''One of the few films which must be seen."— Regina Crewe, N. v. American
"A powerful and heart-breaking tragedy."— Eileen Creelman, N. Y. Sun
"One of Hollywood's finer screen achievements."
—Rose Pelswicic, N, v. Evening Journal
^ "A truly magnificent film."— William Boehnel, /v. v. yiiorid-Teiegram
"A vital, powerful picture."— Irene Thirer, /v. v. Post
"A courageous, stimulating, provocative, exhilarating, exciting, tragic, mys-
tical, haunting, pulsating flight into the sublime."
— E. de S. Melcher, Washington Evening Star
"Nothing can keep it from my ten best list."
—Andrew R. Kelley, Washington Times
''An honest celluloid sensation . . . You must not miss it."
—Mabel Jennings, Washington Herald
"I certainly shall see it many times."— Nelson B. Bell, Washington Post
Wedoesday, May 15, 1935
VARIETY
17
"Sweeps you along as before a raging torrent."
—Dick Teneiiy, Washington Dally News
(ir-k^ir FOUR STARS) . . . "One of the few genuine epics to come from
Hollywood ... a genuinely distinguished picture."
—Doris Arden, Chicago Dally Times
"An excellent film . . . beautifully and artistically done . . . tense drama sel-
dom found in a picture."— Carol Frink, Chicago Herald and Examiner
"It will plumb the depths of your heart/'— Rob Reel, Chicago American
"Powerful . . . McLaglen will astonish you . . . acting splendid."
—Mae TineOy Chicago Tribune
"A great picture— greatly achieved and greatly executed ... It towers above
the average movie like Gibraltar above the sea."
—Ralph HolmeSr Detroit Evening Times
'The Informer' carries a punch . . . thrilling story."
— Len G. Shaw, Detroit Free Press
"It is one of the great films of this or any other season."
—Helen Eager, Boston Traveler
"Here is the probable choice for the No. 1 picture of the year."
—George Holland, Doston Evening American
history^making film . . .one is left spent and worn by the sheer beauty
and perfection." ^Doston Globe
"If there is any justice at all, 'The Informer' will be the best picture, not only
of this but of many seasons." — E. L. H., Doston Herald
"The best dramatic offering of the season . . . bound to be near the top of
1935's best films." -Boston Post
"When the motion picture roll of honor for 1935 is written out, 'The Informer'
will rank high on the list." —Gordon Hillman, Doston Dally Record
"I would place it among the five best pictures produced since the coming
of sound." —Donald Kirkley, Daitimore Sun
"Awarded the blue ribbon with palms . . . should be among the strong con-
tenders for the Motion Picture Academy's award this yean"
—Gilbert Kanour, Daitimore Evening Sun
JOHN FORD I
PRODUCTION I
rnm tht (toiy by LUm 0'n««Hrty
Cllir Rlld, Atitclil* rrctfHCir
RKO-RADIO
PICTURE
with
VICTOR McLAGLEN ★ HEATHER ANGEL
PRESTON FOSTER k MARGOT GRAHAME
WALLACE FORD ★ ★ ★ ★ UNA O'CONNOR
18
VARIETY
VARIEIY HOUSE REVIEWS;
Wednesday, May 15, 1935
MUSIC HALL, N. Y.
Ardent advocates of peace, who
profess themselves frlKlitened at
the familiar story of what a Bood
pavado and military music can do
to the minds of human beinKs,
might study the parade of the
Music Hall's 64 nifty dancing girls
this week. Uniformed in stunning
white and black knee boots with
gold braid dripping from shouldei's
and plumed helmets topping oft the.
costuming, the girls perform mili-
tary maneuvers as the mighty
Radio City orchestra wallops the
daylights out of a spirited march.
And the net result is a.terrillc thrill
that passes over the audience in
waves of enthusiasm In turn trans-
lated Into applause.
This number has been staged with
a canny exploitation of the size of
thc^ Music Hall stage. First the
regular Roclcettes do their stuff.
And when an infinite variety of.
formations seems to have been ex-
hausted, they pause momentarily
and the hinged panels of the back-
drop open and out march the rein-
forcement.'!. This is sock show-
manship.
Current program is a good ex-
finiplo of a good Music Hall show.
It uses the theatre's O.mazing facill-
tie.^ as an integral part of the en-
tertainment. First the orchestra
itsel". mounled on a huge platform,
is dlscnvorcd downstage with the
usual pit covered over. After romps
throu.crh 'Romany Airs' arranged by
Maurice Ecivon and solo-sung by
J.in Peorce and Viola Philo in front
of Vin Lindhe's choral brigade,
-Commandant Rapee takes the or-
cbc-tra fov a rido in the direction
of the audience and finally, by some
mumbo-Jumbo. the orhcestfa .slides
down from sight. TMk brought ap
pHuse.
In 'Squares,' which Is the first of
four geometric propositions devel
oped by the production department,
the tricks of the super-mechanized
house pre again utilized. Anchutlna
and Nicholas Daks are in the
midst of movements suggestive of
squares when all of a sudden the
space they occupy has grown out
of the flat surface of the stage and
has become an enormous towering
cube on the roof of which- the pair
continue to grope for the shortest
distance between two steps.
'Triangles' inevitably suggests
two men chasing one dame. 'George
Meyer. Harry Losee Trio. Alice
Dudley and Jack Cole are the par-
ticipants. One guy finally slays the
other with 'a stinging arabesque.
'Vertlcles.' with the aid of a back-,
drop, makes the male chorus look
eniart.
Missing entirely are any of those
painful luUabys or stage waits in
tho name of art that have at times
slowed down Music Hall stage
shows to a sound sleep. While
there is no comedy, there is an In-
crea,se In tempo that is a pro-
nounced asset. It may be said that
while tho Music Hall stage shows
are always one of the sights of New
York for out-of-towners, this week's
line-up provides the regulars and
natives alike with provocation for
admiration.
'The Infer (Radio) occupies
Ihe screen.. Land.
ed they're different kinds of imi-
tations than those used by the
youngster who preceded him,
they're still a bit too close on each
othet's heels. What's worse, the
amateur Mr. Dawson has it all over
the professional Mr. Bergman for
audience values.
The Gae Foster girls back for
another nicely routined number,
this time as mock sailors. For a
finish they drag out their drum rou-
tine. Kids have played the drums
before and know how to keep the
rhythm moving. It looks like the
finale, but isn't quite. Jack Eddy
and Co. turns out to be just an
adagio act, but with a strong flash
finish. After a few minutes of the
usual throws and catches the girl
In the act, sits herself Into a can-
non and Is shot out, clear across
stage Into the arms of one of the
catchers. A sock thriller this
Zachinl terp variation. Would go
great on a nite club floor.
All this makes the stage show a
bit shorter than usual, which is
okay, Roxy shows frequently being
bverlong. An added short subject
and 'Bride of Frankenstein' (U) on
the screen. Kavf.
Earle, Philadelphia
Piiiiadelphia, May 11,
The Earle boosted its scale from
a 50 to 65c top this week with Guy
Lo'mbardp's Royal Canadians as the
reason. Jump didn't hurt any, In
fact opening day's biz was better
than In sorhe time. Picture, 'Party
WJre.' Overture Is a Mother's Day
tribute.
It is followed by Lew Duthers,
assisted by Jean and Joan in a
number programmed as 'Sophisti
cated Rhythm.' All hoof well. F61
lowing is Bobby Pincus, who, of
the individuals, had the best claim
to stealing the show. Pincus, work-
ing with Helene Grant, started with
a comedy song, 'I Love to Sock
Myself in the Face.' His dancing is
a highlight, with an interpretation
of the much-heard 'Continental' as
a feature. Miss Grant warbles with
an accompanying wriggle act that
got plenty of response.
That was all there was except for
Lombardo :ind his band and they
more than hold up their end. Start-
ing with 'Easy to Remember' with
Carmen Lombardo supplying the
vocal chorus, the Canadians shifted
into 'Hawaiian Paradise' with
brother, Leibert, dittoing. Then
comes 'Lullaby of Broadway, with
a vocal trio; "What's the Reason?'
with Carmen again soloing, and
finally a medley of 'Soon' and 'Isle
of Capri.' Got big applause.
Bill on Friday afternoon had
four shorts, three comedies and a
cartoon, which was really too much
fi-lm. Wdfrr*
ROXY, N. Y.
Plenty of good material lTr~the
current Roxy show, but it's not a
pood show. Just a matter of insuf
flclent variety and dubious spotting
cf what there Is.
Headline is Teddy Bergman, an-
nounced as by courtesy of NBC
who's a sort of comic dialectician
Good enough on his own but it hap
pens the rest of the acts consist of
another male Imitator, an adagio
team and an aerial act. That's a
bit too skimpy and it means ' no
singing at all and mighty little
dancing, latter boin.g restricted en-
tirely to the Gae Foster girls. To
make It worse the two male Imi-
tators follow each other in sequence.
Show gets what should be a good
kickofC by Bergman. Nnwsreel, im-
mediately preceding, goes dumb
about three-quarters through and a
staged bit of conversation between
Bergman and the sta.ge manager
Wherein the former volunteers to do
the announcing in place of Mc
Namee. That's done more or less
straight, but with a few nice gags
thrown in and over beautifully. At
the fadeout of tho screen he re-
mains on stage to m.c. the show
First number is a pretty brutal
attempt by the Foster line in
modernistic dance. Fortunately, it's
short. The Gretonas on a standard
aerial act with sufficient thrills for
anybody and the audience ate it up
David Dawson, winner of last
week's Fred Allen am.ateur hour,
trots on here and turns out to be
the sole sliow-stopper of the pro
gram. Kid gives out Imitations In
a fast and intelligent manner and
was a cinch from the first rninuto.
Brought back for two forced cur-
tain speeches at Friday night's
show. He was Introed as a student
at C. C. N. Y., and there ought
to be a lot of room for him in
radio.
Girls back and made up for the
first offense with a better llian av-
erage Spani.<!h number. Cutely cos-
tumed, and routined and excellently
executed.
Bergman picks this .spot tf) do his
routine of dialect imitations. Grant-
ORIENTAL, CHI
Chicago, May 10.
Spotty show this week and the
public gave evidence they're not go-
ing to be in a hurry to buy tickets.
Picture Is 'Shadow- of Doubt' (WB).
It's an old-fashioned show for the
most part, some good stuff, but un-
fortunately mixed in with some
pretty weak oldies. Standard and
solid act was the opener, Harris
Twins and Loretta. Smartly rou-
tined acrobatic work that is aided
by excellent musical accompaniment
that builds each acrobatic picture.
An act for any house anywhere.
Ernie Stanton is now doing an act
composed of old etuft. In the deuce
he ran way overlongr In delivering
some stale routines. Act Is a
jumbled series tot hlt-or-mlss gags,
some stooge hoofing, rooster and
aeroplane motor and some more of
that man-in-the-box palaver.
Really old-fashioned, but still
solid novelty entertainment, is the
musical act of Ferry Corwey who
rings bells, gets melody out of
tuned pans and an Iton pipe fence.
Mixed in with all this is clowning
that has a European flavor. Fitted
in neatly in this show and should
get over at the majority of theatres.
Sammy Cohen . and Doris Roche
complete the four-act vaude line-
up. Cohen still okay on his early
clowning and Miss Roche makes
the grade easily on her pipes. Cohen
should let her sing more.
Will Osborne orchestra fills the
entire stage portion of the show
with Mark Fisher, house m.c, on
earlier in the show for a couple of
songs. Osborne group plays good
music with the only weakness Be-
ing the sloppy imitation of Lom-
bardo and Vallee. With those two
bits eliminated, the band figures as
a good session of entertainment.
Outstanding in the act here is the
single gal hoofer, Ruth Barnes. A
little red-head with plenty of per-
sonality and an easy, surefire tap-
ping style. Rest of the show is the
Trudy Pickering line which is on
for three poor routines. Batting
average on the line here gets worse
each week and for no good reason.
The girls look good and work earn-
estly, but the arrangements ne^er
band and no other interruptions
than those from ' the band boys
themselves. At one point there Is a
chorus irruption that looks like the
finale and has the crowd reaching
under the seats for hats, but there's
still a quarter hour to go In part of
which time the band does its best
work.
Then a close in to one with a
Chinese number In kimonos with
the chorus back again when lull
stage l3 resumed without the robes,
but still In Jap dress. This is tho.
real finale with the blowoff a girl
doing some hlp-weavlng from a
pedestal. It's the only part of the
show that has what the customers
expect from up Harlem way. Girls
are not more than ordinary look-
ers, though mostly light. They lack
steam which might atone for the
lack of pulchritude.
The outfit has been mopping up
in the dog towns, and gets a good,
hand here but could be re-routined
into a smart show better matching
the Lunceford repute.
I-Mlm feature Is 'Mississippi' (Par)
and the newsreel with the whole
show seven minutes short of three
hours, the revue using up 55 min-
utes. Business moderately good
Friday night, but bettered Ssttur-
day with the arrival of the fight
films. Chic,
satisfy the eyes.
ALBEE, BROOKLYN
This Is the first week of RKO's
new cut rate policy for its Brook
lyn deluxer. Admish lias been
clipped to compete with the Fox
also a low-scaled house, but it didn't,
make much diff at the Saturday
mat. House was more than half
empty with a good five-act show on
the stage and 'Scandals' (Fox) on
the screen. The vaude runs an hour.
Two clever teams in the deuce and
next-to-closer steal the show. Joe
and Jane McKenna, in the earlier
frame slug each other to a fare-
theerWell, winding up with their hoke
adagio routine; and get a storm of
applause. lAter, Buck and Bubbles
duplicate the hand, the colored
twain delivering their excellent
hoofing, singing and pianologing per
usual. ^
Opening the show are the Six
Decardos, evenly mixed teeterboard
■tumblers off tables set three-high
and out of barrels. In the trey is
Tamara (New Acts), sweet singer
of songs, and closing Is the Mat-
tison Rhythms flash, which entails
five boys and three girls in some
snappy hoofing and musical worlc.
Layout Is paced swiftly for the
two-bit customers who come to see
actors working for a 25% cut.
Scho.
PARAMOUNT, L. A.
Los Angeles, May 9.
Sort of a makeshift stage show
this week, with the Fanchonettes
contributing most of the entertain-
ment with their precision stepping
and maneuvers. In the absence of
Uube Wolf, who went to F&M's
Orpheum In San Ii^-anclsco for a
week. Pinky Tomlin was pressed
into service as temporary m.c.
Talent portion of program In-
cludes Travers and Graj:, comedy
knockabout dancers; Bob I'itner,
tenor; Rosayn Waldon, house line
girl in a high .sbprano specialty, and
Steuhania, fcmnie magician, who
scores with licr cigarette gag and
the Houdinl threading the neodle-
In-the-mouth stunt.
Fanchonettes are on view in three
diffei'cnt routines, with their finale
being a rc'i)etiti(;ii of tlic roller sknt-
iii;; spectacle which tlic.^ did sev-
eral weeks ago, and which tops off
tlte show oke.
Screen has 'Devil Is a Woman"
(Par), with Par.-imount Xows and
Hetty Booi) cartoon. Tiiz at open-
ing show today indicated about .in
average week's take. Edvca,
PALACE, N. Y.
('HARLEM EXPRESS' UNIT)
About 20 minutes after the start,
CBS 'proudly presents' James
Lunceford's tand, identifying itself
with the first big non-air unit it
has booked. Nothing to be ashamed
of as sepia revues go, though the
radio influences pervades and the
hot stuff is largely limited to a few
moments of hlp-tosslng at the close.
Gets over nicely, but the usual fault
of these uptown units Is the dearth
of verbal comedy. Two comedians
carried for a couple of blackouts
and general interference, but the
dice bit and a gag in an under
taker's shop, with one of the girls
being Injected with a bicycle pump,
do not hit much above low water
mark. In general there is plenty
of rhovement and noise, but the
first 20 minutes is given over to a
production that alms at musical
comedy, and misses.
At the opening, 12 line girls and
six men are supplemented by the
bandmen in queer looking costumes,
with about five minutes of solid
dancing in phlfts. Specialties blow
in here without benefit of an-
nouncement, and some of them
never do hear their names read out.
The comedians break in for a mo-
ment without setting anything afire,
and then more dancing including
six challenge dancers in one lot —
which Is plenty of challenge. Out-
stander in this division is Jigsaw
Jackson in a contortion-acrobatic
dance. What he does not know
about twisting and turning is not
to be found in any of the books.
As a solo act he ought to stand out
strongly. Here he is blanketed
though he has good showmanship.
First part runs about 20 minutes
without a real laugh. Then comes
the announcement and the band is
disclosed, 14 men in black Eton
jackets and black trousers without
vests but some self-evident sus-
penders. Belts or vests should be
used. Lunceford Is In a white dress
suit with tails,"" content to do tho
announcing (rather thickly) and
shake the baton just enough to keep
the men In hand. He's a little too
dignified to get himself over prop-
erly. Instrumentation is exception-
ally good and the band ranges from
hot to sweet and back again, a
dozen of the men doing a swell job
at 'Annabelle' as a choral. Two of
them tackle vocal solos, one with a
husky but agreeable voice and a
too self-sufficient manner, with the
other a sweeter • voice but lacking
stage presence. There is also a good
trumpet.
Ada Mansfield sings a scat song
without getting anyone het up and
a trio of dancers, sounding like
Ford, Marshall and Jones, bringing
coals to an .already over-supplied
Newcastle. There's also a large fat
man and a small, active girl who
come on for a couple of dances to
fair results. So much singing and
dancing that there's not mucji'time
for the band. A moro intolli.gent
production would have , been to give
the musical corned;^ stuff fore and
aft with about 20 minutes for the
FOX, B'KLYN
This week's stage show. Including
an overture with soloists, is rather
lengthy, being over an hour, but it
contains numerous dntertuin.g ele-
ments. About 15 minutes chopped
out would make it an Ideal platform
contribution to go with 'lillght Bells'
(Col).
Lester Cole and his Texas Rang-
ers (12) are among those here cur-
rently. The male chorus works
plenty hard, being on twice and
singing a flock of numbers. Western
outdoor set used by the group pro-
vides the background for the first
half of the show, while the dining
hall set is utilized for the produc-
tion number.
Cole and his men are regulation
cowpunchers the first lialC. naval
officers for the rest. In order to
build up the desired color. .Henny
Youngman, m.c, gets into cow coun-
try character, too. His matex"iiil Is
anything but sockful, and (he trick
shooting sequence could have been
stronger on laughs than it was. It
also could have taken up .ess valu
able time.
Y'oungman opens the show, threat
ening to spin rope but trying to
spin some gags instead. Thev'ie
pretty mild. Cole bunch Is brought
on immediately and the show gets a
sock with their entrance. Line of
12 girls works in with them as cow
girls, together with the production
dance team of Crawford and Ca.skey,
which fails to be more than moder-
ately impressive.
Vocal punch over and above that
delivered by the Cole Ran^jers is
dealt by Victor Mason, who won
last week's amateur contest here
and got a week's booking as a re
suit. He does two numbers and
scores. Having no additional music,
he does his second pop twice,
Mason's voice has a peculiarly ap-
pealing quality. His delivery sounds
professional.
Carroll and Howe are spotted
toward the end In their comedy and
dance routine. They hung on pretty
long Friday night, but on the en-
core appeared to be .stalling for
time following the sockful shim
sham -shimmy which sent team
across solidly here when seen. An
acrobatic dancer, Kay Howell, is
okay.
Business only fair. Char.
Metropolitan, B'klyn
There's enough entertainment In
the five -act array this week to hold
the mob. In fact, so much so, that
80 minutes are used to good advan-
tage In giving patrons their money's
worth. Program filled with names,
all adept at smart showmanship,
etc. 'Richelieu' (UA) is on the
screen.
Extra time is utilized by Leon
Belasco's slick musical outfit. Act
Is on for- 25 minutes and then some.
To cinch its spot, Grace Barrle
treying on the general schedule, re-
turns for a solo with band and Roy
Tracy does a neat tap dance.
Youthful Rhythms are first, pre-
senting five young entertainers who
hoof and sing. All make a nice
appearance and demonstrate their
wares with a high degree :bf pep.
One lad sings and plays the man-
dolin for a specialty. House must
be wired extra good, as even a whis-
per carries to the last row. Three
Swifts, with their Juggling nonsense,
deuce. The way this trio manipu-
lates the clubs Is sure-fire for the
audience.
Miss Barrle, slimmer and more
polished than ever, next. Diminu-
tive songstress sends "home a song
with a rare sock. Did three- num-
bers, with the audience clamoring
for another one, but she waited
until Belasco's fiash was on before
giving in. Sammy White and Bea-
trice Curtis follow for smart repar-
tee and stepping. Miss Curtis has
beaucoup charm in handling her
feeding chores, and is a smooth foil
for White's comedy.
Belasco's radio orchestra set on
a well-dressed stage personifies the
continental on Broadway. While
only U. S. hits are played, the gen-
eral presentation smacks foreign.
It's classy stuff and gets over
soundly. Three Marshalls and
Smith Howard have solos before
the band. Tracy, also sjjotted for
a Harry Rlchman take-off, comes
over best while dancing in a sort
of Escudero Jazz rhythm. He was
noticed a few weeks ago with the
Ben Bernie band, but fits in here
much better.
Paramount, St. Paul
St. Paul, May 10,
Richard Arlen's the whole works
in town this week. Here to attend
the golden wedding celebration of
his parents, Dick helps the world
premiere showing of 'Let 'Em Have
It' by making stage appearances in
connection with his pic. And with
his Duesenberg Special parked at
the curb in front of the theatre, the
public traipsed up to the b.o. 20
deep.
Jack Powell, the high speed, com
edy drummer, headlines the five-act
vaude bill. First time Powell's been
here in about" five years and It's
good to see him again.
Van Cello and Mary are openers
Put on some excellent trick stuff of
ball and barrel juggling with the
feet. Well staged and makes a
slick opener for any bill. Virglni
Cooper Is in the deuce with a coupla
pop numbers nicely warbled. Espe
daily easy on the ears when she
does the crooning stuff.
Chester Fredricks and Stewar
Sisters In the middle niche. Al-
though the three gals are nifty and
possess good pipes, act misses fire
Fredricks should sharpen up his de
livery and drop thgse musty gags.
Powell next-to-shuts and the Col
Icano Family closes. Latter act has
everything in the way of an acro-
batic flash and gets across neatly
Bill as a whole- is .«liort on the coni
edy element, but Ick Arlen's per
sonal appearance satisfied the cus
toniei'.'!,
'Let 'Em Have If (UA) and Par.
mount News on the film side.
Raschlck.
HIPP, BALTIMORE
Baltimore, May 10.
Rublnoft is accorded monopoly of
the marquee this week. Aside froni
the violin virtuoso, stage-show em-
braces no names of lure. Feature iirf
The Informer' (Radio).
Not alone does Rublnoff have to
bring 'em in, he has to bear brunt
of entertaining 'em on the ■stage
side. Closes a four-act line-up
that's weak till he comes on. Starts
with 15-min. dance flash, Grace
Du Faye and Co., which appeared
at opposish Century couple of
months back. Just about got over.
Name performer Is on twice, first
for an aero tap and later for con-
tortion curls to waltz-tlme musib.
Latter bit should be speeded ' up.
Trio of girl tapsters have pair of
routines, but far from shake cus-
tomers out of seats. Lone lad in
turn steps on about mid-way and
supplies a novelty rhythm routine
in dancing up and down from stool
to keyboard to piano on prop Steln-
way.
Ames and Arno, "mixed two-act,
deuce for seven mlns. and mean lit-
tle. Poor chatter, and tho.tjgh th«
roughhousing is fast 'n' fiiclous, it
isn't funny. In trey. Jack Pepper,
with an act iscarcely half as good as
one he last trouped through here
past autumn. In getting rid of
those stooges he got rid of the act,
and what he replaced 'em with
doesn't come up to anywhere near
standard he formerly maintained.
Pepper sings a .slice of a song pass-
ably. But now he sings too much.
Only relief he has is a chap who
dances a brief eccentric routine and
gags for a moment, and a diminu-
tive girl In child make-up who
serves as vis-a-vis with Pepper
during major chunk of act. Their
cross-fire is wan.
Rublnoff .got about only applause
won from mob at this viewing, and
he got It solidly. He is an excellent
showman. Practically all his num-
bers are pops and. he plays them to
solid applause. Did not use tho.
mike. Did 20 mlns. and had tough
time liowing oft and put.
Stage and screen features aug-
mented by Pathe clips. Biz just" fair
second, show Friday.
EMBASSY, N. Y.
First pictures of the Formo.sa
quake in the Orient are current here
a.s a Par special. Film was rushed
across the Pacific in what is de-
clared to be record time and were
on display here Saturday, heading
the week's news. Par, whose reel
shows marked Improvement accord-
ing to what the Emb is using on
this show, photographed the devas-
tation wrought by the quake, to-
gether with fissures in the earth,
refugees, relief work and the like.
No. 2 item on tlie bill is liar's
impressive coverage of the Canadian
ctjiebration of King George's silver
jubilee, which is given added touch
by a Universal clip of 1010 when tho
present king was ci-nwncd.
Palhc, ever conscious oi' national
and international issues of {onrerii,
.goes over tho bonus (iiiostion In
stylo, building up its clip editorially.
Rep. Patman, author of tlio briiiii
(Continued on pnge 3.'))
'^1
WV^uesday, May 15, 1935
F II M
E V ■ E W S
VAItlKTY
19
THE INFORMER
ItuJlo I ;• .U.c.loii fnd rc:c::^;•. realurca
VIcli'i' .M<-I.;i.c!on, Heailicr Ansol, Preston
i'ofici-. iMart;ot Grahiin.e, Wulluce I'oi'J,
T;n:i O'Ccnnoi'. DliPtte>l by Jolrn I'.irJ.
l,lnni U'FlalKTiy story ailapieil by Duillpy
NIcliols. Soiin'', HURli Mi-Dowi,'!! ; caiiicni,
Jose.ih II. August. At Itadlo City Music
Unll. wi^.i May (J, ' ">. Huiinlng time, 07
Oypo Noltn Victor McF^jiKlen
Mary MoPlilUl!' Heather Ansel
Dan Gallagher .Preston Foster
Kalle )''ci.-r.. Mars:ol Grahamc
Fran'Kle MoPiillllp Wallace Ford
Mra. Mol'hlllli) Una O'Connor
Terry J. Kerrigan
'The Informer' Is forcefully and
intelligently written, directed and
acted. It Is certain to get a strong
press everywhere, but its boxofflcc
possibilities are not so easy to fig-
ure because the theme is sombre
and the climaxes tragicj Story is
melodrnmatic enough to have a good
deal of action, along with grim
close-ups of poverty and squalor,
but the 111m will probably be a
spotty grosser, It's not a woman's
picture.
Story deala wltli the Irish rebel-
lion against British authority, prior
to 1922, when the Irish Free State's
creation finally removed the hated
symbols of British domination. Ire-
land's patriots had at that time an
undercover army that maintained
military rank and discipline, but
was otherwise a furtive band of
outl.Tws wanted by the police and
forever skulking in dark hallways
to avoid passing patrols.
Amidst the rebellion-rife slums of
Dublin a huge ox of a peasant,
named Gypo Nolan (Victor Mc-
Laglcn) loves Katie Fox, (Margot
Grahame) who picks up her room
rent on the streets. Gypo reproach-
es her and is in turn taunted for
his miserable poverty and inability
to provide money. Stung by the
girl's bitterness Gypo, in fascinated
horror at his own wickedness, delib-
erately turns informer on his best
friend to obtain $100 reward. Irony
of this deed i.s that Gypo is realjy
a softie, having been court mar-
tlaled and e.xpellcd from the Re-
publican army for failing to carry
out. a political assassination. An-
other Irish dramatist, Sea'n O'Casey,
has dealt with the same subject In
such stage pieces as 'Shadow of a
Gunman,' '.Tuno and the Paecock'
and others.
Nolan commits his perfidious deed
about C p.m. of a foggy evening.
He lives eight hours, or until about
2'aini., during which span he goes
through all the emotions from
drunken boastfulness to stark terror
to whimpering remorse.
1 'Hlhat makes the picture powerful
|b the faithful characterization of
AtcLaglen as guided and developed
by the direction of John Ford. Gypo
Is a blundering, pathetic fool who
Is not basically vicious yet la guilty
of a truly foul betrayal.
It Is not a pretty gallery of In-
dividuals the story shows. While
his money lasts a t\vo-faced, vicious,
hypocritical leech .(J. M. Kerrigan)
becomes -stooge and evil guide for
Gypo. This is a devastating portrait
of sheer malicious hastiness and one
of the film's pip performer chores.
There Is aJso some^ sly Irish humor
here and there. ' '
• McLaglen is completely convinc-
ing and to the extent audiences will
wonder at his being squandered as
a dumb detective, as In recent re-
leases. This performance Is cer-
tainly the apex of Mcliaglen's
career to date, although the Job he
did in 'What Price Glory' (silent)
shouldn't be overlooked. Wallace
Ford, as the boy who is turned In,
la Smartly cast. Margot Grahame
grabs some attention as the harlot,
although It is not a women's pic-
ture, while Heather Angel has
hardly more than a bit. Preston
Foster, a good actor. Is the head
of the Republican underground bat-
talion and is higljly effective thea-
trically.
Bob SIsk, former pub and ad di-
rector for RKO, assisted on pro-
duction of this picture. It's his first
Job since assigned to the studio.
Land.
COIN' TO TOWN
Paramount production and release. Stars
Mao West. Directed by Alexander Hall.
Produced by William LeBnron. Original
by. Marlon Morgan and George n. Dowell;
acreen play and dlalOf;, MI«a West. Songs,
Sammy-Fain, Irving Kahal; camera, Karl
Struss. At the Paramount, N. Y,, week
of ay 10, '35. Running time, ^^■> mins.
Cleo' Borden Mae West
Edward Barrln^lon Paul C»vanagh
Ivan Veladov J.. Ivan Lebedelt
Taho Tito Coral
Mrs. Crane Brlttony Marjorle G.itcson
Buck Gonzales Fred Kohler, Sr.
Fletcher Colton Monroe Owsley
Wlnslow Gilbert Emery
Young Fellow .Grant Withers
Annette Adrlenne D'Ambrlcourt
Signer Vltola Luis Albernl
Eenor Rlcardo Lopez Lucio 'Vlllegas
Dolores Lopez Mnoa HIco
Donovan Paul l-Iervey
SberlfC Francis Ford
Ranoti Foreman. Wade Boteler
1 Mae West's poorest. ISxhibs and
exploitccrs will have to go to town
to sell- 'Goin' to Town.' Peppered
with the usual Westian peplgrams,
paprika and pertness, it's punchy
enough on the dialog, but deficient
on story. Miss West as scrlptist
as well a.<i star has seen to it that
her nifties are up to the usual
quota, but no .amount of epigram-
matic hypoing can offfot the silly
story.
It may insure action, for 'Ooln' to
Town' goes all over the map to take
in lots of geography. Starts in
I'.atlle - rustlin' rancho territory;
thence to Buenos Aires for cos-
mopolitan swiink; from there to
ultra Southampton, L. 1., for a sam-
ple of I.a We.'-t giving the 400 the
ucey-dcucey, and the fadeout is an
off-to-Lunnon wltli an earl, no less.
This cue.s for the 'Now I'm a Lady'
song, also the tag flr.'^t a!;cribcd to
this nicker. ;
Secret of Miss West's previous pix
has been that they stayed in char-
acter. The studio probably decided
it's time to get her out of the mauve
decade, and while it's a commend-
able attempt, it's gone awry.
Lines arc crisp and unsubtle.
Since that's eNpected of her, she's
selling it, generously and well. But
after the prelims are over, it's
something else again.
The yen for Paul Cavanagh, who's
an oll-driller on her prope^ty,
chases him off to South America
and she tags after him. A desire to
acquire social standing buys her
a broke, socialite husband (Monroe
Owsley), which makes possible the
Southampton stuff. There an op-
eratic gala, staged at the family
manse, becomes one of those things,
although Miss West warbles 'My
Heart at Thy Still Voice,' the aria
from 'Samson and Delilah,' In
almost a legit fashion (why wasn't
it 100% kidded?) and is the back-
ground for a murder implicating
Ivan Lebedeff, cast as an Impossible
gigolo, Mar.-orle Gateson is the
fommo menace, likewise a farcical
version. Gilbert Emery as Winslow,
financial accountant of her proper-
ties, and Fred Kohler, Sr„ as the
heavy, alone have some semblance
of i-ealism,
'He's a Wicked Man But He Loves
So Good' and 'Now I'm a Lady' are
the two numbers, done more or less
incidentally, and distinguished prin-
cipally by the brass work in the
orchestrations.
Star endeavors to square the gen-
eral script inanities by a tongue-
in-cheek treatment, but it's done too
mccoy to impart any other impres-
sion. Role gives her ample oppor-
tunity to strut a flock of glad rags.
Bride of Frankenstein
Universal production and release. Stars
Karloff, features Colin Cllve, Valerie Hob-
eon, FIsa Lanchester. Directed bv James
Whale. Produced by Carl I..aem'mle, Jr.
Suggested by story by Mary Shellev; screen
play, William' Hurlbiit, John L. Balderston;
camera, John Mescall: score, Franz Wax-
man. At Roxy, N. Y., week may 0; '3o.
Running time 73 Mlns.
Monster . .'. .' KarlolT
Frankenstein Colin Olive
Elizabeth Valerie Hobson
The Mate Elsa Lanchester
Mary Shelley Elsa Lanchester
Hermit o. P. Heggle
Dr. Pretorlous rncst Thesiger
Karl Dwlght Frye
Burgomaster B. E. Cllve
Minnie Una O'Connor
And now Frankenstein's monster
has a bride and Universal has an-
other money-maker. While there
may be a few things about this film
to quibble about the net total is the
same — an imaginative and out-
standing film sure to rake in the
shekels.
There Is an amazing lot of eerie
action packed Into this film and al-
most all of it is there almost all
the time. It's a film that a lot of
people can claim credit for and one
of those rare Instfinces where none
can review It, or talk about It, with-
out mentioning the cameraman, art
director and score composer In the
same breath as the actors and
director.
William Hurlburt and John L.
Balderston, who contrived this
follpw-up film, evidence a lot of
Ingenuity by making quite plaus-
ible the return of the monster. In
the previous Frankenstein film's
finale the monster was burned In a
huge fire. Here It's started off with
the same fire scene, except that In a
few moments he Is revealed to have
bored through the earth to a sub-
terranean stream, which saved him
from death. From there on, of
course, it's a romp.
Perhaps a bit too much time Is
taken up by the monster and too
little by the woman created to be
his bride. Latter is really In less
than one reel, but since the yarn
moves along compactly It Is prob-
ably oke. Frankenstein, the mon-
ster's creator, is this time sorry
and tries to crawl out but Dr. Pre-
torlous forces him to go into more
life manufacturing, having con-
ceived the idea of a woman to act
as the monster's playmate. The
monster, meantime, has become
somewhat humanized. He seeks
friendship and sympathy instead of
horror and hate. He sets his heart
on the big experiment for the manu-
facture of a woman, which process
he has been allowed to watch. The
woman is finally evolved, but she's
Just as horrified at him as everyone
else, so the monster blows the labo-
ratory, himself, his bride-to-be and
Dr. Pretorious to oblivion. Franken-
stein Is allowed to escape, which
suggests that Universal may liave
another follow-up In mind.
Karloff (the Boris I.h shelved) is, of
course, at top form as the monster
using the same bizarre m.akcup as
In the first Frankie film. He never-
theless manages to Invest the char-
acter with .some subtleties of emo-
tion that are surprisingly real and
touching, E.<jpecially Is this true in
the scene where he meets a blind
man who, not knowing that he's
talking to a monster, makes a friend
of, him .
Runner-up position from an act-
ing standpoint goo" to Kpn^Pt
Miniature Reviews
'The Informer' (Radio). Grim
and powerful tragedy against
the background of the '22 Irish
rebellion. Well written, acted
and directed.. A tough subject,
a sure critic's picture, but
dubious box office.
'Goin' to Town' (Par), Mae
AVest suffers from story defi-
ciencies which ' will count
against her at the b. o.
'Bride of Frankenstein' (U).
Follow-up on the 'Franken-
stein' cleaner- upper aiid a
cinch to follow in the same
* tracks.
'Werewolf of London' (UJ.
Horror attempt that doesn't
horrify eutflciently. Requires
build-up and may disappoint.
'IVlen of the Hour' (Col).
Second feature possibility. In-
different attempt to dramatize
newsreel cameramen.
'8 Bells' (Col.). Fa;ted mostly
for double bills. Aim Sothern
over title.
' igolette' (Radio). Attrac-
tive title wasted on a smalUe,
'Rainbow Valley' (Mono).
Mildly exciting western on the
undercover-man theme In the
John- Wayne series.
'Sunset Range' (1st Dlv.).
Western with Hoot Gibson.
Needs strong support.
Thcslnger as Dr. P'retorlous, a dia-
bolic characterization if ever there'
was one. Ellsa Lanchester, the third
of the British girls brought out In
'King Henry the Eighth' to arrive
In Hollywood, handles two assign-
ments, being first in a preamble as
Mary Shelley and then the created
woman. In latter assignment she
Impresses quit© highly, although in
both spots she has very little to do.
Una O'Connor Is tops as a gib-
berty-flibberty raald, O. P. Heggle
fine as the blind hermit, Colin CUve
Just oke as Frankenstein and
Valerie Hobson not at all conviric-
ing as Frankenstein's fiancee.
John Mescall at the camera man-
aged to create a great number of
unusual angle and process shots
which help the film tremendously.
It is this excellent camera work
coupled with an eerie but lingering
musical score by Franz Waxman
(one of Hitler's gifts to Hollywood)
that gives a great deal of the fllm
its real horror, getting the effect
over even in moments when - the
action Itself ia basically Innocent.
And, of course, all due credit to
James Whale for welding the com-
ponent parts onto a homogeneous
whole.
When the fllm was previewed In
Holywood It ran 90 mlns., but seems
to have been clipped 17 minutes
since, oke since the footage Is not
missed. Kauf.
Werewolf of London
Universal production and release. Stars
Henry Hull, Warner Oland; features Va-
lerie Hobson, Lester Matthews. Directed
by Stuart Walker. Producer, Stanley
Bergerman. Story, Robert Harris, Harvey
Gates; adaptation, John Colton; camera,
Charles Stumar. At Rlalto, H. Y., week
May 0, '3S. nunnlDK time, 7G mlos.
Dr. Glendon Henry Hull
Dr. Yogaml Warner Gland
Lisa Glendon Valerie Hobson
Paul Ames Lester Matthews
Ettle Coombs Spring Bylngton
Hugh Renwlck Clerk Williams
Lady Forsythe Charlotte Granville
Colonel Forsythe Lawrence Grant
Dr. PMIllps Reginald Barlow
Hawkins J. M. Kerrigan
Head Cooley Louis Vinccnot
A gripping shocker might have
been made of the wholecloth that
serves as the story foundation for
'Werewolf of I/ondon,' but this Is
neither sufficiently gripping nor
more than moderately shocking.
Spectacle presented Is that of a
brilliant, respected gentleman turn-
ing into a half man-half beast;
there is only one method for treat-
ing that sort of theme, and that is
the strong-arm approach. The error
in this Instance Is a tendency to
substitute forced subtlety for di-
rectness. ^
In order to horrify, something
must bo convincing. 'Werewolf
makes thei mistake of literally lead-
ing with Its left hand and giving
the customers a chance to think.
They won't believe It.
Legend described Is that of a Dr.
Glendon, noted botanist of London,
who. Is afflicted with lycanthro-
phobla (slang for werewolfltls) by
the bite of a werewolf while hunt-
ing a rare moonflower In Tibet.
Back home, with the plant locked
up In his library, the doc Is even-
tually stricken. Between fighting
against the awful disease, prowling
about at night murdering women
and conning along the moonflower
with artlflclal moonlight (the flower
is the only known treatment for thi-
sickness), the doc has one heck of
a busy time. He's finally killed by
police bullets Just as he's about to
wolf his lovely wife.
In Its laboratory sequences. In tlio
betor»-thc-camera changes of tho
man into a hairy half-animal and
In the murders of Innocent victims
by night, the picture la a distinct
takooff on 'Dr. Jekyll.and Mr. Hyde.'
T^iit without th^ kick of the original.
The werewolf does pleiiiy of pro-
iniirdor howling in the vicinity ol
his crimes, yet it takt's the pulicfr
sevci-al nights to tra]) liiin. And
hi.-* fight with a not loo pDworftil
looking gonllenian. In which lie
lakes the count lilte a pushover
after havinef a moment previously
handled the steel bars of a cell like
a No. 2 company o£ King Kont;.
doesn't ring quite true.
Henry Hull as the werewolf is
required "to do too many faiita.stic
things for any actor's own good,
yet Hull surmounts most of tlie
handicaps witii a sterling perform-
ance. Hollywood can certainly use
another Lon Chaney, and here is
one right in its lap.
Rest of the cast is strong in an
acting- way, biit name value is
slight, and that will also count
against the chances of a picture
that needs all the help it can get.
Warner Oland, co-starred with
Hull, although giving a good per-
sonal account of himself, may dis-
appoint in a role that's hold down
but should and could have been
built into a strong addition. Va-
lerie Hobson is a comely girl with
few opportunities in this instance.
Lester Mattliews shows promise as
a leading man.
Spring Bylngton, Charlotte Gran-
ville and J. M. Kerrigan strive va-
liantly for laughs, and the story
needs laughs so badly to relieve tlie
tension, but the material isn't there.
Best results In the comedy line are
obtained by two character women,
unbilled, in slush stuff, although
they were directed into overdoing
the slapstick.
Production and camera work give
the necessary eerie effects, and the
picture moves along at a good clip;
if the Ingredients were up to the
technical standard, results would
have been different.
Way to sell 'Werewolf is to blast
It. But even that has its draw-
backs, because the picture won't
live up to the bally. Bige.
MEN OF THE HOUR
Columbia production nnd release. - Fea-
tures. Richard Cromwell, Bllllc Seward,
Wallace Ford. Directed by Lambert IIIIl-
yer. Story and screen play by Anthony
Coldoway; film editor. John Rawlins;
cameraman, Honjamin Kline. At Lnew's
New York, N. Y.. two days. May 8-0, as
halC double bill. Runnlnc timo. TiT mlns.
Dave Durkin Richard Cromwell
Ann Jordan Blllle Seward
Andy Blanc Wallace Ford
Nick Thoma.i Jack LaRue
Dick Williams Wesley Rarry
Harper Charles Wilson
Police Captain Pat O'MuUey
Feeble attempt to dramatize the
newsreel cameraman, but a second
feature possibility. Background
action is library shots. Customers
probably will not note the New
■york label on a flreboat dousing
what purports to be a Pacific Coast
blaze. Acting Is on a par with
the story.
Wallace Ford and Richard Crom-
well are -the cameramen. The two
lads fall out over a girl. Miss
Seward, as the girl, appears to be
trying, anyway.
Breajt comes when Cromwell gets
a chance for a comeback In the
newsreel game and photogs a kill-
ing. The film goes melo at this
point, even unto a chase between
gunmen and the cameramen, latter
winning. Bhan.
, 8 BELLS
Columbia production and release. Stars
Ann Sothern, features Ralph Bellamy and
John Buckler. Directed by Roy William
NelU. Story, Percy O. Mandley; adapta-
tion, Ethel Hill and Bruce Manning; fllm
edltoi*. Gene Havlick; camera, Joseph
August. , At Fox, B'klyn, week May 10,
'35. Running time, 00 mlns.
Marge Walker Ann Sothern
Steve Andrews Ralph Bellamy
Roy Dale John Buckler
Aunt Susan Catharine Doucet
WlUlaiiiu Arthur Hohl
Grayson Charley Grapewin
Finch Franklin Panghom
Carl John Darrow
Another of the sea, as the '8 Bells'
title should suggest. Romantic
action injected offers limited pos-
sibilities. Picture will demand mer-
chandising to "keep from going un-
der average level.
Ann Sothern Is spotted above the
title as the daughter of a steamship
line owner who Is trying to land a
cargo at Shanghai within a certain
date in order .to win an. important
contract. She's engaged to a cap-
tain in her pop's service, who,
though incompetent, is directed to
pilot the cargo-carrying freighter
on Its dash voyage.
Being that kind of an adventuring
girl. Miss Sothern smuggles herself
and an aunt onto the boat that she
might be near her tiance, only to
fall ior the offloer second in com-
mand. Ralph Ballmy plays the lat-
ter, tr^atin^ the girl with scorn and
not liMvitiK much respect for the
caiit.Tln tril'.ing his place on the
rrclghli-r as bo.s.s, with result that
w^hen ii bar] storm breaks he comes
nut on top, This inclu'lfs winning
lhf> girl.
.Storm .sequence piles up the tradi-
tional men.aco but It has nothing
new, A mullnous crew which Bel-
lamy ."iefi-ri.s to be able to handle
also figures, a few of its members
lending some comedy relief. Other-
wise the picture Is short on lauelis
and far from impressive in the man-
ner In which the romantic side of
Short Subjects
'BROADWAY HIGHLIGHTS'
Variety Travelog
17 Mins,
Paramount, fsl. V.
Paramount
■Worthy of becoming a scries.
And should be endorsed and
plugged by the Broadway Associa-
tion. Has a definite pro-Broadway
inng, and, eveii if it held nofhlnff
else, it's good ballyhoo op behalf bt
the battered and no longer glamor-
ous artery. That it possesses basic
merit makes this short the more
effective.
As 'Broadway Highlights' Indi-
cates, it's a cinematic round of
Hollywood and Jack Dempsey's
niteries, an NBC studio rehearsal
(.lolson- Shell Chateau), an Earl
Carroll 'Vanities' chorine call, and
a Broadway premiere at the Musio
Box ('Ceiling Zero').
Fred Waller, Par's shorts head,
supervised this reel, authored by
Fred Rath and Milton Hocky, with
Carl Timin on the contacting. He
supervised the setting up of sound-
camera crews at all those openings,
and much of it was obviously cut
to pack it Into a- tight, bright short
featurette. It'll make Broadway
look lots nicer to the hinterlanders
after they get a load of It on their
local screens, Aiel.
'WHAT, NO MEN 7'
El Brendel, Phil Regan^ Wi
Musical
20 Mins.
Roxy, N. Y.
Vitaphone 9104
Way above ordinary. It's all In
technicolor, and the colors are not
so good, but that doesn't hurt too
much.
Even has a plot, such as It Is. A
bunch of screwy scientists with
beards are romping around singing
a song, and El Brendel come.>< tp
collect the gas bill. They throw him
Into an airplane. Phil Regan, a cop,
tries to help, and he's shoved in,
also. Then the plane Is shot off into
the stratosphere. Lands somewhere
where only Indian dames live.
A dance, somo clowning, and Re-
gan goes into a torch song for ona
of the Indian lassies. Some nice
production background here for the
kiddles. Then the two males are
mysteriously transplanted Into a
land where only cowboy ladles live.
This is the cue for Winnl Shaw, as
tough and pretty a cowhand as ever
was, to sing a hotcha number about
a snake in the grass. And mors
background production.
Okay all the way through, with
Brendel grabbing a few neat lan.chs
to help out. Kauf.
'BUM VOYAGE'
Th«lma Todd, Patsy Kelly
Comedy
21 Mins
Ziegfeld, N. Y.
Metro
Thelma Todd and Patsy Kelly
again teamed up, but this time with
hilarious results. The Kelly girl
makes an Ideal worker for La Todd,
being at her funniest In this two
reeler. Nick Grinde, the director,
has built a far above par comedy
out of an ordinary story.
Opening finds Thelma and Patsy
being thrown out of their rooming;
house on a cold Thanksgiving day,
only to pick up two steamer tickets
good for Bermuda passage. Ducats
belong to Madame Zaza, trainer of
a wild ape, and the animal already
is aboard the liner. They discover
their error after the boat has sailed
and the hairy beast gets out of his
cage.
Attempts of the pair to corral
him provide an uproarious sequence.
Story Is a long way from new, but
It's telling Is aces.
the plot Is built up. Finish very-
ordinary. In the handling.
John Buckler plays the passenge.p
ship captain who's shifted to the
freighter run, demoting Bellamy.
Both he and Bellamy turn in work-
manlike performances. Miss Soth-
ern also doerj the best with wh.it
little opportunity lier asHlfjnn-nt
offers. Char.
GIGOLETTE
(WITH SONGS)
Select production nnd Radio rcleano. Fci.
tiirCH Adrlenne Ames, Ralph Dellaniy.
Unnald Cook, Robert Armstrong. Directed
l>y Charles Lament. Producer, Burt Kelly,
Story and adaptation, Gordon Kalin; niusic,
Charles Williams, Marcy Klauber: mm
editor, William Thompson; camera, Ji),sfrih
lluttcnbcrc. At Globe. N, Y.. week May
11. '35. Running time, 70 mlns.
Kay Adrlenn" Amei
I'crry .Ralph Hi;llamy
f'ri^KK Donald Cook
'-'buck Robert Arm.itron.T
filnsy H.iroM W.-iMrldge
.Milton ])oij);ln!i (■)n-'ie>lra
Stale In .story and clicaiily roii-
structe'3, 'GIgolette' squ.-iinier.s a
good label on unwoi-ihy contenls.
ft'.s a smallle for the .'iiii.-iUics at
best.
Ca.Mt contains more merit than the
average film of tliis oni-'s class, fea-
iiirlii^' Hucli standard people as
A'flrk-nne A me,'!, Raliih Hellaniy,
Donald Cook and Robert Arrn.strong.
(■•(jrr]p(-tent pkiyrrs, all do their work
(riintinued on pnge K5)
VARIETY
Wednesday, May 15, 1935
DAZZLING
22
VARIETY
PIC T U RE $
Wednesday, May 15, 1935
Wilmington Erpi Trial
(Continued from page B)
Film, wa3 on the stand today for
the deCense, testifying as to the
Committee of Producers he headed
In the investigatfon and deals lead-
ing up to the Erpl producer
licenses.
Kent said that he with Adolph
Zukor, Harry M. Warner and
Waddell Catchings, latter of Gold-
man-Sachs, entered negbtlatlonfl
■with Otterson to buy Vitaphone
before the producers' committee
was formed, but that this fell
through because they couldn't agree
on a price.
.Substantiating the Otterson testi-
mony that interest of producers
started with "Don Juan,' fell off
later, and returned with 'The Jazz
Singer.' Kent said that in the mean-:
time his committee was 'besieged
from all sides' by various manu-
facturers of equipment. The com-
mittee, he related, investigated De
Forest,. RCA and General Electric
offerings, the latter in several trips
to Schenectady; but was looking ■for
an equipment company with enough
financial resources to take care of
any patent litigation.
Paramounti^ he pointed out, had
some $18,000,000 tied up in silent
equipment and spent $4,000,000 to
put in sound.
Capacity of equipment conipanieS
to manufacture the equipment on a
big enough scale was a vital con-
sideration, he said, and the com-
mittee spent a considerable time
trying to get Erpi to install a
stipulated number of equipments in
a certain time. The producers'
agreement to standardize equip-
ment and deal with one company,
already offered in evidence, broke
up, he said, because the producers
•wanted direct licenses rather than
Kub-licenses, and wanted to do
theh- own recording after the equip-,
ment was installed long enough for
them to get used to it. He testi-
fied Erpl was to handle the record-
ln.!r tor all the producers.
Otterson testified that at the time;
of the 'termination agreement* of
1927. by which the Erpi-Vitaphone
original contracts were ended, and
Erpl entered the licensing field.
Mills toldi'hlm personally he wanted
the music; "Agreement under the old
Vitaphone arrangement transferred
to the new licensing contracts. In
discussion, \Hurd said Erpf was
•under pressure' to do this.
The controversial language in
the Mills agreement, is this: 'And
that no such license may be
granted for the reproduction of said
musical compiosltlons on any ap-
paratus other than that manufac-
tured for or by the licensor.*' Con-
tended In plaintiff testimony no
company could make a year's
schedule of pictijres without the
Mills music. The agreement spe
clfically excluded RCA and Gen
eral Electric equipment.
Kurd Introduced a letter from
Mills to the composers he repre
sented explaining neither he nor the
composers could, under, the terms
of the agreement, make any co^n
tract with another company giving
better terms. A copy of the. letter
■was .sent to Otterson at the time.
AVhen he insisted on the clause
barring Erpl from gi'anting per
mission tor use of the Mills music
with other equipment, Otterson
testified, Mills said he wanted a
free hand to make deals himself,
■With Erpi excluded from the rest of
the field.
$20,000,000 Investment
The maximum investment of
Western Electric for production of
talking picture equipment was $20,-
000,000, reached in .the middle of
1029, Otterson testified. Meanwhile,
he said, l^etwecn May 1, 1928, and
Dec. 31 the same year, the number
of Erpl-equlpped theatres rose
from 371 to 1,832, a net Increase of
1,550 houses.
This was brought out under dl
rect examination by Hurd in a line
of questioning aimed at showing
that Erpl developed the whole talk
Ing picture field single-handed and
nt great expense. Otterson de-
scribed how the equipment manu-
facturing was transferred from the
tool shop and laboratory stage of
production to quantity production
In the same 9-month period.
Otterson was questioned closely
about all the negotiations from the
time W.E. first considered organiz
ing Erpi In 1925-26 through the Vlt
aphon.e, Fox-Case and 'Big Five
deals down to and Including Ottov
eon's two faiiHui.? 'interchange
ability' statements to the trade
pi-ess, on Octr 27 and Dec. 1.'), 19-'S
The interest of A. T. it 'I', in
sound pictures, lie .sriid, runs lj:icl;
into experimental work on tele-
phones. The telephone technique
developed In the Bell laboratories,
he said, 'made talking pictures pos-
sible.' Asked by Judge Nields If
he 'was claiming Invention of a
vacuum tube, Otterson replied 'not
exactly.' He related how his en-
gineers ■worked with a Martinelli
Vlctrola record and film of the
singer, synchronizing , them, and
how W.E. put on an Initial show In
the Warner theatre, N. T., Aug. 6,
1926.
This performance was a success,
he said, and served to arouse the in-
terest of the indu.stry in the pos-
sibilities of sound. Hurd had four
W.E. technicians on the stand de-
scribing the preparations for that
show and the difficulties.
The interest of the Industry, said
Otterson, then cooled down. Prin-
cipal reason for the diminished en-
thusiasm, he said, was the poor
quality of 'The Better 'Ole* and
When a Man Loves,' two pioneer-
ing talkers that followed.
History of Manpower
Thls^ followed the original deal
with Vitaphone under which Otter-
son said Walter J. Rich and the late
Sam Warner (WB) organizers of
Vitaphone. agreed Vitaphone would
provide financing, would ' produce
and release pictures and license and
service equipment, Erpl remaining
purely as an equipment manufac-
turer, yitalphone later bought out
Rich's Interest.
Rich was brought In originally by
George "■. Cullinan, W.E. technician
and v.p. in charge of sales, who
was assigned to handle the talking
picture development of the com-
pany. Cullinan preceded Otterson
on the stand. He described how
he figured the transition to sound
would cost the producers $150,000,-
000 in depreciation on the value of
silent equipment.
United Artists, said Cullinan, was
the first to turn dowii sound, and
Sid Kent, of Famous Players -Lasky,
later Paramount, 'was settled In his
Dtiind that talking pictures had no
place in the business^'
Western Electric was looking for
a man who could raised plenty of
coin and had the vision, st^i^ Culli-
nan, the main object being
the sound patents away from stock
exploitation. This was when he ran
across Rich ■whom W.E. figured to
be- the man.
Shortly thereafter, he continued,
Sam M. Warner, now deceased, got
Interested through a microphone
salesman of W.E. named Levlnson,
and finally succeeded in interesting
his brother, Harry M. Warner. This
led to a conference of Otterson,
Rich and the Warners, out of which
grew Vitaphone.
One of Vitaphone's assignments
was to license theatres. Otterson
testified Vitaphone succeeded In
selling 140 installations from April,
1926, when the company was formed,
until May, 1927, date of the 'term-
ination agrieement.'
Vitaphone was considered to have
'fallen down' on the Job, said Ot-
erson, admitting the company prob-
ably, achieved everything it could,
considering its resources and set-
up. Vitaphone was selling installa-
tions at an average of $12,000 each
and charging a royalty of 10c a seat
per week, amounting to $500 a week
on the Roxy Theatre, N. Y.
Zukor and Vitaplione
.Shortly after Vitaphone started In
1926, Otterson said, he opened neg6-
tlatlons with Adblph Zukor and a
committee representing the major
produceris, who sought to buy Vita-
phone. Otterson said He was after
an arrangement that would give
Warner Bros. some financial
strength and figured he could' do It
on this deal, which fell through.
In this line of testimony, Otter-
son denied hiving made any con-
tract or agreement with the produc-
ers under which the producers
would deal only with WE or Erpi.
M. A. Schleslnger, GTi? prez, had
testified he was told such a contract
existed at that time.
Hurd placed In evidence a copy of
an agreement under ■^\'hich the pro-
ducers pledged '.o all use the same
equipment for standardizing pur-
poses and to abide by the majority
decision of a committee of five as
to whlcli equipment was the best.
Otterson testified he did not knov
of this agreement until after tiic
r?rip 'big five' licriiscs were nofotl-
atetl.
Tlic 'rial com pet i tors' of Erpl,
Otlci-r'on t:^sii[iod, W'l'e UCA and
(;!•;. tiiis )>riMg due to cro;-.s-licon9-
iui; uiHl(r \vlii(.h J{CA able to
Success Note
Minneapolis, May 14.
Theatre operation apparently
Is a profitable business in Su-
perior, Wis., Inasmuch as all
three of that town's exhibitors
have started off on a 40 -day
automobile tour of Europe.
The trio are Roy McMlnn,
Harvey Buchanan and Frank
G. Buckley. Despite their
business rivalry, they are close
friends and are making the
tour together.
offer the same patent background
as Erpl. The implied possibility o?
this competition, as opposed to th,;
charge of restraint of trade, had a
vital bearing on the events leading
up to the producer .licenses from
Erpl to the 'big five' May 11, 192S,
according to the Otterson testi-
mony.
In drawing but .Gtterson's descrip-
tion of these evfeifts, - Hurd ham-
mered in the point that MlllB, when
he insisted on inclusion of the Vita-
phone music agreement, was ex-
pecting future negotiations with
other equipment companies. This
agreement is cited by the plaintiffs
as an example of an attempt to re-
duce competition.
With production of Jolson's 'Jazz
Singer' In October, 1927, salfl Otter-
son, 'the atmosphere changed,' and
producers became really Interested,
delegating a Mr. (Louis) Schwarf/
of the Par legal dept., and David
Bernstein, treasurer of Loew's, to
make a deal.
These two, actint, for th© produc-
ers, had already entered negotia-
tions with RCA and GE, said Otter-
son, the proposal being a partner-
ship. Otterson said the royalty or
licensing arrangement was proposed
originally by them, leading to the
licenses of May 11, 1928.
The WE group, said Otterson,
was primarily Interested In starting
production of sound films with a
group that was willing to go Into U
in earnest and would be prepared to
sink plenty of dough In It to protect
the WE Investment.
Fox-w. '.t.
Otterson described how Fox-Case
got in before the 'termination
•cement.' William Fox, he said,
had teen going along with RCA un-
der a partnership agreement which
was terminated In 1927. Fox wanted
Erpi equipment, he said, but was
unwilling to deal with Vitaphone
because of the Warner tie-up, and
asked Otterson to negotiate. Otter-
son agi-eed, consulting with Warner
Bros., and the result ■was the Vita-
phone-Fox-Case agreement of Dec.
31, 1926.
with the 'termination agreement,'
ho continued. Fox was offered a
new contract In May, 1927, which he
did not take up until May 10, 1928,
the day before the other licenses
were Issued to the "big five* by Erpl.
No mention as to whether the Fox-
Case angle held up the other li-
censes.
The plaintiff's charge of restraint
of trade, make much of the so-called
Erpl 'contractual letter,' which fol-
lowed the general producer licens-
ing. Under this letter the producers
agreed that in [theatres operated by
you or your associates shall be in-
stalled our reproduction equipment
and it shall be adopted as standard.'
The producers were also to use their
'best efforts' to have the Erpi equip-
ment installed in other houses.
Asked how many theatres these
producers controlled, Otterson said
this could not be determined be-
cause of the cqmplexily of tiie own-
ership problem. He said he esti-
mated he was dealing with 1,800
theatres.
'That was about the number that
we had in mind that they might
control,' he said.
He added Erpl contemplated this
arrangement would produce a large
demand for Erpl equipment among
the rest of the. 17,000 houses in the
country.
Hurd proceeded immediately to
questioning on the Otterson 'Inter-
changetiblUty' statements, the first
of which appeared Oct. 27, 1928. Ot-
terson testified he made the state-
ment because questions had been
asked by exhibs as to whether they
'could' show pictures on Erpl equip-
ment If they had been recorded on
other than Erpl recording equip-
ment,
'When you say 'could,' ' queried
Kurd, 'do you relate the significance
of tliat word to contract provisions
or to resti'ictlon.s ns to the llmlla-
tlons, mechanically or electrically,
Itilierent In the npparalu.s, both the
Western Electric apparatus and
other apparatus, or both?'
'Both questions, I think, are in-
volved,' Otterson replied.
The question arose, he continued,
In anticipation of other competitive
equipment that would probably
come forward In view of the claims
of other manufacturers.
George Pratt, of Erpl counsel, he
testified, had take^ up the point
with the Erpl licensees — the so-
called Ludwlg Committee— and the
letter of Dec. 14, 1928, resulted. 'This
letter to exhibs declared Erpi was
willing to leave the matter up to
their discretion, providing they
would notify of such interchanging,
would use only equipment equal to
Erpl equipment for reproduction
and would agree to arbitrate any
question that might arise concern-
ing thls.»-
Otterson said his subsequent
statement to the trade press deny-
ing that Erpl was trying to be a
'dog In the manger' was an effort
to be 'friendly.'
■ Th© Erpl producer licensees, he
testified, 'generally released their
productions to theatres equipped
with other than Erpi apparatus,'
from 1929 to 1934. Asked by Hurd
If he implied any reservations In the
word 'generally,' Otterson said he
never heard of any refusal to re-
leas© t& these theatres.
Trankie' to the Rescue,
Fine $3,000 m Lincoln
Lincoln, May 14.
ride of Frankenstein,' Lincoln
pic, is keeping that house in the
money. Started off with two full
houses opening day and Is main-
taining the pace. Will run close to
$3,000.
'Naughty Marietta* In this mu-
sical town is doing the recovery act
for the Stuart, after a bitter week
with 'Gold Diggers' Just preceding.
Cool weather Is helping consider-
ably, especially In the case of
Orpheum's vaude, and house is do-
ing a steady biz. No indication of
closing date for- stage fare yet.'
Estimates for Tliis Week
Colonial (LTC) (750; 10-15— 'Born
to Battle' (Indie), 'Mary Jane's Pa'
(WB) and "Dog of Flanders'
(Radio) for three changes. Will
near $1,000, good. Laist week 'Mil-
lionaire Cowboy' (Fox). 'Casino
Murder' (MG) and "Florentirie Dag-
ger' (WB), three changes, $1,200,
very good.
Lincoln (LTC) (1,600; 10-20-25) —
'Frankenstein' (U). Scaring 'em and
they love it. Opening indicates a
very good $3,000 on the way. Last
week "Wedding NlghC (UA),
boosted by a one-night personal of
Anna Sten, went to $3,1()0 which Is
big money here.
Orpheum (LTC) (1,200; 10-15-25)
'Band Plays On' (MG) and unit on
stage, 8 days. Dual 'Scarlet Pim-
pernel' (UA) and 'Great God Gold'
(Mono) takes up the next fou"
days. Total on stretch about $2,500,
all right. Last week 'Hold 'em
Yale' (WB) and unit three days
and four on 'Curious Bride' (WB)
and '$10 Raise' (WB). Biz steady
all weelf. Near $3,000, nice enough.
Stuart (LTC) (1,900; 10-25-40)—
'Marietta' (Par). This Is a town
that likes music. Take will run
near $3,500, oke. Last week 'Gold
Diggers' (WB). Flopped badlv
after first two days. Final tally
under $2,800, verv bad.
MARIETTA $4,300
Only Picture Doing Really ell. In
Birmingham
Birmingham, May 14.
(Best Exploitation: Ritz)
Backed by one of the strongest
campaigns a picture has' had here
in several months 'Naughty Mari-
etta' should click away in spite of
daily rains and may be held for a
second week,
SeccJnd avenue for two blocks
was draped with flags; a tie-up
with a taxi company brought peo-
ple to the theatre free between two
and three or iaix and seven o'clock.
Estimates for This Weel<
Alabama (Wilby) (2,800; 30-35-
40)— 'Star of Midnight' (Radio) and
fashion show, Latter Isn't much
encouragement for people buying
entertainment, $5,000, weak. Last
week 'Into Your Dance' (FN) hurt
by too much rain, $6,300.
Ritz (Wllby) (1,600; 30-35-40)—
'Marietta' (MG). Special scale of
prices and immense bally. If not
too much rain should be great
$4,300. Last week 'Frankenstein'
(U) $3,500, moderate.
Empire (Acme) (1,100; 25)— 'Curi-
ous Bride' (WB). Fair $2,000.
Last week- / 'Traveling Saleslady'
(FN) $2,300:,
Strand (Wllby) (800; 25) 'Cow-
boy Millionafro' (Fox). Oke for
$1,300. Last week 'Hold 'Em Yale'
(Par) and ''Women Love Danger'
(I''ox) $1,500.
Pantages (Wilby) (1,850). Goes
dark this weak after trying since
iJcccmber to make a go with vaude
.-nul itlcUiroa. La.<it week 'Object
^UUriinony' (U) and vaiid© poor
lU'ound $1,500.
IISERABLES' AT $7,500
ALONE CHEER INDPLS.
Indianapolis, May 14,
( est Exploitation: Palace)
'Mlserables' Is the only cheery
thing in view In th© downtown sec-
tor this week, with Its prospective
$7,B00 at the Palace. Th© Lyric la
doing a mild biz at $6,300 with
'Dinky' on the screen 'It's th© Tops'
unit on the stage, while the Apollo
trails along with a dull $2,760 on
•Hoosler Schoolmaster.' Circle Is in
the doldrums with a meagre $2,400
on the repeat of 'Frankenstein.' Th©
deluxe Indiana closed last Thursday
(9) for the, summer.
Heralds selling th© fugitive crimi-
nal angle, a well-attended seml-
public preview, and window tie-ups
on Predric March 'were factors In a
neat campaign on 'Mlserables' han-
dled by the Palace staff.
Estimates ^fgr This Week
Apollo (Fourth Ave.) (1,100; 26-
40) — 'Hoosler. Schoolmaster' (lilono).
Natives are indifferent to th© 'local*
angles of this one, and the tal{« is
thin at $2,750. Last week 'Black
Fury' (WB) flnlsfied a nine-day run
with a mediocre $3,500.
(Circle (Katz-Feld) (2,600; 25-40)
—'Frankenstein' (U). Repeat after
a $7,600 week at the Indiana Is not
hitting, with a poor $2,400 showing
up. . Last week 'Go Into Your Dance'
CWB) on a repeat did fair $3,250.
Lyric (Olson) (2,000; 25-30-40)—
•Dinky' (WB) and 'It's the Top.V
unit on stage. Moderate at $6,300.
Last week 'G Men' (WB) and vaude
outstanding iit $10,500.
' Loew's Palace (Loew's) (2,600; 25-
40)— 'Miserablea' (UA). Good at $7,-
500. Last week 'One New York
Night* (MG) .slow at $4,000.
Arliss' 6€ Tops Omaha
Omaha. Jlay 14.
(Best Exploitation: Omaha)
Biz on the 'whole nothing to
breathe heavily about; attractions
Just ordinary.
Omaha with 'Richelieu' has per-
haps the best of the lot, but limited
to a class appeal. Orpheum and
Brandeis balanced bills entertain-
ing enough but short on mag-
'netlsm.
Exploitation credit goes to th©
Omaha on 'Richelieu' for various
tie-ups and some different art
work, but campaigns generally
lighter than usual.
Estimates for This Week
Omaha ' (Blank) (2,100; 25-40) —
'Richelieu' (UA). Had to wait tlU
•Saturday to open because of ex-
tra' days allotted to last week's
film. Cleric opened above normal
and likely to play full seven days;
any .falling off will take it out for
a return to Thursday openings;
$6,000, good enough. Last week
was one of nine days for 'Mlser-
ables' (UA) which started average
but, built steadily. Run over $8,000
for grand bu.sihcs.s.
Bmndeis (Slnger-RKO) (1,200;
25-35-40)— 'Curious Bride' (FN) and
'I'll Love You Always' Col), duil.
Normal biz, this also a Saturday
opening after an extra run previous
week. Moves out after five days;
$2,850 for that time. La?t week
'G Men' (WB) stood them up all
week to get Itself two extra days
and a topnotch gross, considerably
over $8,000.
Orpheum (Blank) (2,976; 25-40) —
'One New York Night' (MG) and
!People Will Talk' (Par), double.
No strong pull here, but entertain-
ment sufilcient. Only averagtt
$6,500. Last week 'Franken.steln'
(U) coupled with 'Princess O'Hara'
(U) heavy draw over the weekend,
but only average rest of ■week;
around $7,750 and creditable.
NEW HAVEN
(Continued fi-om page 10)
poor $5,000. La.st week 'Stolen Har-
mony' (Par) and 'Circumstantial
Evidence' (Ches). No bouquets at
$5,700.'
. Poll's (Loew) (3,040; 35-50)—
'Richelieu' (20th Cent) and 'I'll Love
YOU Always' (Col). Just won't take
to this. Disappointing $6,300 in
sight. Last week 'Scandals' (Fox)
and 'Dog of Flanders' (Radio). Al-
most a reverse English record
■breaker at less than a limp $6,000.
Roger Sherman (WB) (2,200; 35-
50)— 'Curious Bride' (WB) and
'Dinky' (WB). Cut to six days, with
a light $4,200 indi ited. j.,ast week
'G Men' (WB) and 'Mary Jones' Pa*
(WB). House manager's dream at
$8,400, nice.
Bijou (Loew) (1,500; 25-35)-'
'Mark of Vampire* (MG) and 'Vag-
abond Lady' (MG). 'Vampire' bring-
ing 'em in, but 'Lady' getting all
the orchids. Excellent $4,000. Same
figure last week on 'Marietta' (MG)
and 'Unwelcome Stranger' (Col)
holdover, but at a higher scale (35-
50). Could have stayed longer but
previous booking nixed it.
Tune Chaplin Reissues
Hollywood, May 14,
A number of tho old Charli
Chaplin two-rcclcrs will be di.?-
trlbutod by G.abricl Barnolt.
Musical b.ackground fcjr tlie Cliap-
llnettea being scored by Abe Meyer.
VARIETY
23
v.?
THE BIGGEST
BUSINESS IN
TOWN
i
Wednesday, May 15, I9a5
25
EXPLOITATION
By Epes W. Sargent
Press Book Paid
Omaha.
WorlU of material from the preas
book Isn't, often found out till it's
tried. A regular stunt taken prac-
tically verbatim from the book be-
came the means of many more
openings In the dally for the Bran-
del3 theatre on Its advance cam-
paign for 'G-Men.'
Taking a whodunnit contest from
the book Lonlse Cotter broke the
line-up of puzzles and solutions in
the Omaha Bee News a week in ad-
va.nce. Paper gave it great play as
nitlnjJT in with the Hearstian policy
of (IccrylnK crime through its re-
cent, series of stories and pictures.
Besides this the nim getting the
break locally from cofisiderablo na-
tional publicity that breaks through
the Hearst features and agencies.
On the Htrengtli of this play and the
worth of the picture the house more
than doiihlcd Its budget for the
dally ads
To get an authoritative angle on
tho film, Miss Cotter previewed for
'G-Men' from tlie three local gov-
ernment ofllccs adding to the ad-
vance .space and getting the straight
from the shoulder slant on the pic-
ture as authentic entertainment.
For a prize list of $25 plenty of
rotlcf received.
Summer Qags
Now is the time to order your
seashore fans — If you h'ave a the-
atre along the coast. In case you've
forgotten It's a pasteboard fan with
an advertisement on either side and
a window about Ave inches Ions by
an inch and a half high covered
with gi-cen or orange cellophane or
gelatine at the top. Idea is that
the fan Is held to the face and the
colored strip forins a protection
from the glare. Can be used as n
fan, but more efficient as an eye-
protector. Useful also for baseball
and athletic meets. Ad is on both
aides so that it shows no matter
how It's held. Probably will have
to bo made up, since there seems to
be no llrm making them, but a great
ad sm.ash if they are used in quan-
tity.
Another good gag. Is the first aid
station for the sunburned. Idea la
that the patient gets a treatment on
entering the theatre and a second
application on leaving. That will
turn the trick In a majority of cases.
Managers who want an efficient
formula may have it for a stamped
and addressed envelope. Stuff
should cost about $1.B0 a pint, but
that's the over-the-counter price
ight be reduced if a larger quan-
tity Is ordered and the druggist Is
given the right to sell It for himself.
It works better than many adver-
tised preparations and Is a lotion
and not a grease.
Another good shore gag Is the
beach back. Merely a small A board
against which the bathers can rest
between swims. Lettered with an
ad and rented out by whoever has
the beach chair concession.
Plenty Chill
Cleveland.
.lack l.ykes of Loew's StIUman
takes a nod or two for sharking up
An effective chlll-and-scare-'em
campaign in connection with
premiere of 'Mark of the Vampire,'
Melodramatic stunts following at-
mosphere of thriller even drew gen-
erous mentions from picture editors.
In connection with advance
trailer, Lykes had an artificial bat
float down over audience's head on
a wire running from projection
booth to screen. Howard Gould,
fornver actor turned press-agent,
also dressed up as Bcla Lugosl and
g.ave crowd an unexpected scar©
from the stage. Pretty model was
planted in a store window sleeping
In a huge over-stuffed chair.
Passersby who figured how many
hours she would stay there were
given prizes.
Alma Shaner, another ex-actress,
aid a vampire act in front of thea
tre using such a macabre make-up
that she tied up sidewalk traffic.
On night of world premiere 'Mark of
Vampire' stirred up more excite-
ment with street show of guns,
whistle.i and fireworks.
Two Gags
New Haven.
.John esse is airing a couple of
Ideas at the Roger Sherman. First
Is a revolving wheel arrangement
plugging incoming film. It'.s rigged
tip with a .series of stills from the
pix and when planted In tho mid
die of a color display on next week's
program. It's a nifty attention
getter.
Idea nuniljer two Is free parking
for patrons. Hesse sold the plan
to -an out of the way gas station
hot far from theatre. Patrons' cars
get a free rest by presenting stub
Of admish ticket. Idea has been
tised before but usually at some
403t to theatre. Hesse Isn't paying
& nickel as he put it over on the
Idea it would bring added gas busl
n".<).s to .stntlon, which it ha?.
Bernie's Big Smoke
Ijancaster, Pa.
Ben Bernie's the proud po.sscssor
of the largest cigar ever made In
Pennsylvania. It's 0:ver live feet
long and nearly a yard around and
is wrapped in u continuou.<: tobacco
wrapper more than SO feet In
length.
"The cigar wa.M tho idea of ilay
O'Connell, manager of the Capitol
theatre and was used as a publicity
builder for Bernie's picture "Stolen
Harmony.'
O'Connell contacted Ijancaster
County Farm Bureau on the angle
of gaining publicity for locally
grown cigar leaf tobacco apd they
turned over theU' publicity ^Jdlce to
liim. Bayuk's Cigar Cori>., ; largest
local tobacco buyers, manuXactured
mammoth stogie.
Was taken on tour during day
time to meetings and conventions
and u.>ied in the lobby at night. Gag
one of tiie most effe.i'.tive used liere
in ninny months.
Baseball Gag
Larry Cowen, pC the Vox, Brook-
lyn, pulled a nice hot one for 'Swell-
head,' a baseball story. Got the
Brooklyn league team to hook in
and the opening day of the picture
Casey Stengel, the team m.'inager,
announced over the public address
system of the park tliat the base-
balls about to be batted into the
stands would each be. good for ad-
mission to the Fox. A dozen balls
were batted Into various sections,
and the crowd went crazy trying to
cop.
Friday night the team and the
visitors from Pittsburgh attended
the theatre. Stengel, Dazzy Vance,
Ijopez and Fry came on the stage
and tossed cotton balls Into the
audience, Kach was good for a
regulation league ball autographed
by the club. As the club Is popu-
lar (in the first division after a
good start) the team was a real
attractor and the niglit was a sell-
out. Stengel was presented with a
wrist watch promoted from a local
Jeweler.
Broke the. sports pages of the local
sheets, and the writers emphasized
the baseball angle of the story.
Pollyanna B.O.
IJes Moines, Muj; J-1.
happiness movenVeul
W.MS conceived in the*^ office of
G. Kalph Eranlon, general
manager for A. H. Blank'.s
':i'rl-State3 Theatre;: here, dur-
ing a conference with Bian-
ton's district Bicn, Kvcrt Cum-
mlnprs, Omaha; Stanley Brown.
Des Moines, and >1oe Kinsky.
In less than a week the
happiness campaign was be-
ing sponsored by 65 news-
papers In the state. The idea
of the campaign is to preach
the gospel of optimism to the
people who live in Iowa and
naturally when Iow;i begins to
feel like that TrI-States will
sell more theatre tickets and
G. Ralph Branton will start
to cash In on his brain-child.
Art Gallery
New York.
Use of famous paintings, sketches,
crayons and photographs by G.
MaUlard-KessIere, well-known east
err, artist and photographer, was
the basis of a novel contest staged
by Loew's Zlegfeld theatre, N. T.
Bob Rosen, manager, hung some
BOO paintings and photos by Mail-
lard-KessIere in the Patricia
Lounge, a large room In the base-
ment of this large former legit
house.
Then he invited patrons to
Identify EG famous celebrities on a
contest blank. Each photo or paint-
ing in the. lounge was designated
by number so that contestants
could fill in next to the printed
name on the blank.
Ten merchandise prizes were do-
nated by members of the Sixth
Avenue Assn., while the next 15
winners were given passes to the
Zlegfeld. Merchants cashed In
through having their prizes on dis-
play In the theatre.
Working for 'Worlds'
Louis C. Shimon, Garden theatre,
Milwaukee, working on 'Private
Worlds,' contacted all hospitals and
persuaded the head nurses to let an
announcement ride on the bulletin
boards. Got over in spite of the
fact a hospital and a sanitarium
are dLfterent things. Postcarded all
physicians and got displays in eight
empty stores. Helped to sell.
With Arlen's Aid
t. Paul.
Paramount went to town last
week with tome nifty Richard Arlen
exploitation, driving the campaign
Into a 'Lot 'Jim Have It' spearhead
via the personal bally angle.
St. Paul's Arlen's home town and
he'."; here for his parent-s' golden
wedding anniversary, so the rags
n.aturally made much of his visit,
his first trip back liome In three
years. House hurried In 'Let 'ICm
Have It' for 'the world premiere
showing' and- Arlen took his bow
from the stage thrice dally during
run of the pic
Arlen also entered the SI. Paul
Oi)en golf tourney, which was good
for beaucoup copy and plenty of
liix in the three local rags.
it the St ike
Omaha.
With street cars uripatronized
:ind only part time operated, jitney.s
swarm the town's thoroughfares at
all hours. All mark their destina-
tion and prices In every conceivable
Ijind of sign painting.
Ted Emerson had printed large-
sizo. cards with the price per ride —
10c. — on the one side and on the
other the current attraction, Its
stars and the name of his theatre,
Omaha.
Jitney drivers clamored for theih
Tind put on display more than 600
in less than a day. So successful
Emerson repeated on 'Cardinal
Richelieu' what he had begun on
'I^es Mlserables.'
BEHIND ihe KEYS
Pittsbin-gii.
Managerial changes announced
here yesterday by Harry. Kalminc,
zone manager for WB, send Harry
Gans from Butler to Clarksburg,
W. Va., and Lee Byers from Clarlis-
burg to Donora. Bill Lynch, former
film salesman, named m.anagcr of
Butler hou.<;c,' Irvin Weis. D'niora,
awaiting new assignment.
New Haven.
Strand Theatre Corp. is mixed up
in a mortgage foreclosure action in
Superior Court here. Progressive
Finance Realty claims theatre com-
pany owes balance of ?1 2,900 on
mortgage of $21,000 and seeks fore-
closure, possession of property, ap-
pointment of a receiver to collect
rents and a deficiency Judgment of
$15,000. Property is "now subject to
three mortgages of $75,000, $4,500
and $6,500. Litigation lias not af-
fected operation of film house.
bouglit by John Metzgcr last week
from Milton Fuesner.
Akron, 0-
Three armed bandits surprised W.
L. Hart, part owner and manager
of the Norka, In his office and re-
lieved him of $320 In cash. When
ho said he did not know the com-
bination of the safe one of the trio
struck him over the head. Two
then fled and Hart put up a fight
with thei third, who also made his
getaway. Hart said there was
more than $200 In the safe, and a
few minutes after the robbery the
theatre cashier brought $300 more
to tho ofHce.
Fools 'Em
New Uaven.
Harry Black has a distinctive
lobby display on 'Frankenstein' at
Poll's. It's a dummy, bandaged
mummy-style and stretched on an
operating table. Fake switchboard,
bulbs, tubes containing bubbling
dry Ice, etc. give display a labora-
tory effect and a trick buzzer makeb
a noise like crackling electricity. A
photog's Cooper-Hewitt gives the
proper w-lerd color over all and the
whole setup Is siu'mounted by a
blown up head of Frankenstein with
colored eyes blinking. Caption over
all Is 'Watch the Bride of Franken-
stein come to life.' Nothing hap-
pens, but display actually had 'em
standing ten to 15 minutes waiting
for the corpse to stir.
Lets Patrons Pick
Lincoln.
Lincoln and Stuart theatres here
have Inaugurated an 'audlence-run-
the-thcatre' campaign. Names of
pictures are put on the screen
which are available and a ballot
handed to the patrons. Latter are
asked to mark In order the way they
wish pics to appear. Reception was
great and pic -goers get a kirk out
of it. Also gives the management,
an Idea of whrit'?" going on among
the fan!<.
eady
Syraru.se.
As a ballyhoo for 'Mark of the
Vampire,* Edward McBrlde, man-
ager of Loew's State,. Installed a
hospital cot, case of restoratives,
and a trained nurse In the street
lf)hl)y nf T/OPw'.t Stilt".
Los Angeles.
Dave Fred named house manager
of the F-WC Golden Gate. Comes
from the United Artists in Ingle-
wood. Harry Beaumont replaced
Nino Rlccardl as manager of cir-
cuit's 'Starland.'
Speed Borst appointed manager of
the Tower i.i Pasadena by Herin -
stein & Lustlg.
Henry C. (Hank) Peters trans-
ferred from F-WC Paramount in
Hollywood to United Artists. Ingle-
wood. Replaces Dave Fred, who
shifts to the Golden Gate. Roy
livans promoted from asst. mgr. of
the Uptown to the Paramount berth.
Frank Johnson, formerly man-
•ager of the Mirror for Harry Vln-
nicof, transferred to latter's Strand
in Long Beach.
Warner Plxchange club tossed a
housc.warming at its new chili quar-
ters last Sat. (11).
Revlva,l of 'The Big Drive' in the
Mirror, Hollywood, lasted four days.
House dark until next attraction.
Timii. O.
D. W. Brllton now managing both
the RItz arid Grand here for Saul
Silverman of Seneca theatres.
Tallulah, La.
W. W. I'age, Jr., of Robeline. is
creeling a 600-scater here. 'When
opened In Juno will be Cameo.
New York City.
I.ou Brandt will man.ige tl.f
Colony on upper Broadway for Iil.-
brother Harry.
Fori \Va,'. Ill-
Vaude returns to I'alac. loijctlu'r
with first-runs. A. J. Kallifi'M-, of
Paramount to man.'igf tlii- lioii'">
also.
Bridgeport.
With Globe switching from stage
policy to duals. Manager Ted Holt
moves to Loew maintenance staff
in New Haven. Other Loew sea-
sonal change In I^ridgeport is clos-
ing of Lyric, second-runner, for
summer.
Ambridge, Pa.
Bin Schell has resigned as man-
ager of Warner Bros.' Ambridge
theatre hero to work for the same
firm in New Jersey territory after
a month's vacation. Bill Goldman
of Philadelphia will be his successor
here.
Des. Moines.
Earl Kerr of Denver has bought
the Broadway, Council Bluffs, from
Hay Felker.'
West, Sioux City, Iowa, has gone
Into receiverslilp and the receiver-
slil|) Is tnaiiUKuu by L. Weiner. Ou.s
.faffiras formerly managed the
house.
Carnegie, Pa.
Fire at the Grand theatre here
damaged the talking picture equip-
ment to the extent of $3,000, with
?200 worth of film destroyed.
Gliard, O.
Carting away a small safe, thieves
escaped with $286 in cash and $175
wortli of tickets and supplies from
the Mock theatre here. Roculpls
represented Sundays take. Thieves
gained enlnincc to the building
through a basement window and
then carried th<" small safe out a
side door. Christ Lambhros and
Pet:cr Pegiadoles are the pro-
prieiei's.
Hampton, la.
N''g(;tiaiions arc under way Ijy
ilie lioard of dirnclors of th<; Wind-
sor thcatif to sell the lirjuse to
Diaries Peterson, manager for more
ili.'iM l>( vi-ars.
Summer Pulls
Something Is needed to hold up
business through the hot spelL In
many houses more than one appeal
will be needed. Indeed almost any.
theatre will feel the need of many
special efforts to break the heat
hoodoo.
One of the best bets Is the pho-
tographic baby contest. A local
photographer Is hooked up to make
one print and one lantern slide of
all entrants sent him by the the-
atre. The slides are exhibited in
batches of 10 for a 10-week period
with votes cast for a winner of each
week's contest. The 11th week the
winners of the 10 contests are again
voted for. the grand prize. Costs
only the ballots, since the photog
works free for the s;iles he makes to
parents.
Another good gag is to nut on
a couple of contest nights each
week with variants of the pie-oat-
ing gag.' This includes chocolate
pudding, ico cream, Eod;i crackers
(all the crumbs), biting at apnies
suspended from a batten, water-
melon, spinach (with a Popeye car-
toon), and anything else that .sug-
gests Itself. To give everyone a
chance the winner of a contest Is
out the next two %veek£.
Bathing suit fashion shows are
always popular and later on a con-
test can.be staged for suntan backs.
In this connection a special prize
can be offered for the best repro-
duction In white of the theatre
signature. Cut out of adhesive plas-
ter and worn during the tanning
process.
One theatre last year let the
kid.s come in their bathing- suits and
after the matinee wet them down
with a hose in the fire alley. Any-
thing 1-ke that helps.
l.ijicnll,
KM.MJ ll.ealie. Clay Cent' i-. .Vcl) .
and Orplieum. Falrfirild. .Vc'i.. are
botli closerj flue to the sca!l'-i f'vr
epidemic.
Sun, Falls City, Neb., li.is Ijeon
transformtjd into a church by !'-':v.
Wiley Pruotf, following that p.as-
tor's forced resignation from his
church a few weeks ago. Has 100
new members. It in reporied.
Oriental, Beaver City,
Ilornell, .\'. Y
i,eo Ttyaii of Glean, X. Y.. has
b"'n shifted from the assistant
inanagerslili) f)f the ITaven theatre,
that city, to a like position at tho
Majestic herr^ where lie fakes the
place of f^hai'lcH l'"i.>jh. Both hoii<.fs
Wai iier Bros.
.San Aiilouio.
.'icrariibllrii; of Interstate manage-
rial forces lliids Arthur ICsberg, for-
merly of the Aztec, now Albii-
(Contlnued on page 62)
Changing Sign
Oscillating fans have been used
for a variety of motor devices since
Guy Kennliner first put the Idea to
work down in Jacksonville, but this
one seems to be new.
Used by a house with double fea-
tures with a panel for the title cut
into a series of windows spaced by
a series of solid spaces of the same
width. Titles are lettered on a board
on casters so that one set of letters
show when the board is pushed to
the right and the other title when
the board is shoved over to the left.
Shifting Is done by means of a
seml-flexlble tongue at the back
which Is moved by a projector on
the fan. As the latter swings It
pushes the board forward and back,
with sufficient time-Interval to per-
mit the title to be read. Line di-
rectly above announces 'Two fea-
tures,' but shows only one, challeng-
ing the passerby. He stops to won-
der why they name but one feature
while they advertise two. While
he'.s looking, the second title comes
Into sight.
Dead Pan Frank
Baltimore.
For 'Bride of Frankenstein.' I^arry
Schanberger, of Keith's, hired one
of those guys who don't crack a
smile, togged him out in surgical
gown, gave him a mobile stretcher
of type u.sed In hospital wards with
a dummy upon It bandaged from
chin to tootsle.s, and sent him out
on the downtown drags.
The unsmiling performer Is in
bizarre make-up and slops on sU-eet
corners while he applies a slctlie-
scope to the dummy, and otherwise
handles the Imitation. Billing on
the hospital carriage reads: ']''ree,
a iiass to Keith's, If you can make
the doctor smile.'
Down South
Sparlanljurg, fi. C.
Working the old uaby show busi-
ness to the n'th degree, the Slate Is
roping In crowds and much press
and radio (WSPA) publicity. Many
kiddies e.ntcrcd and nhov/ Is pulling
Increased regul.ar revenue due to
type- and ether cli-culal Ion.
Imperial (Ashevllle, N, C.) Is
featuring .a Saturday a.m. 'l''>i)(:yt
(Carnival,' running elo.-.^e to two
hours of opeye cartoons at Iftc. for
kidilies and two bits for udulls. and
Helling jilenly of ti'-U'-ls, iilus start -
liiy uptown crowds Inti; thea 'cs
jii.>--L before I p. in. inaMiioes slarl
on regular bookings.
Pushing 'Big Drive'
Hollywood.
Heavy c;;ploIiation for revival
scr'ifMihig of 'The liig Olive' at llio
-Mirror hert: included lieuiis witii the
Army and .N'nvy recruiting stations,
as well as r.'idio and ntusii.'i iiep
.ungles. Gold .Stai- Mothers .-uul Di.s-
abled W'Ah willi Oistin^'iji.ihtil .'■'(•r-
vlcc medals are helnu a'liiii'tfc'l free.
House is offeiing a ea.'-li [>i \y.o to any
patron id(-iilif.\in;; a Los .\n.';eles
(^ounty soldier- In ; he, picture.
Door girl Is gai beij in Red Cross
uniform ami li.icl; of her Is n. large
lobby disiilay of war relics. On the
outside lion.-'-, through sponsorship
of tlie Aiiierii iin J.,egi()n, has a large
lield pitee, u-|i|i a lavish display Of
1 lie r-oli il s.
VARIETY
-BY ARTnUR BRISBAN
(Copyright, 1935. by King Features Syndi-
cate, Inc. International copyright and
all oth*r rights reserved.)
Warner Brothers are showing in
New York a picture called* *'G
MEN," encouraging citizens, hith-
erto hopeless, concerning the na-
tional crime wave.
••G MEN" shows what is actual-
ly happening to criminals, not
-what is eajyected.
The good work is done by gov-
ernment agents.
Criminals engaged in gambling
see one of their associates arrested
by a "G man" two blocks from the
room in which they sit. The head
criminal, seizing a *'reacher," a
long-range rifle, kills the govern-
ment agent as he puts the hand-
cuffs on the criminal.
A young lawyer, boyhood friend
of the dead agent, decides, to
avenge him, joins the '^G men,"
does the avenging most efficiently.
An exciting, interesting story is
told, and the moral is * 'crime does
not pay."
If you e^joy seeing virtue tri-
umphant, vice and crime riddled
by machine gun fire, the bad girl
who has decided to go straight and
help justice murdered in a tele-
phone booth; and the good girl
kidnaped but rescued to live hap-
pily ever after, by all means see
*'G MEN." Warner Brothers have
rendered public service in that pic-
ture. It will make the profession-
al racketeer and killer realize that
his profession now involves danger.
A Crime Movie, New Style
Worth Seeing
Well worth yolir while is the film "G-Men," now on view
ia Kew York.
It is about orime. But, unlike many crime pictures, it is true
to fact, not fanoy.
TbQ "O-Men," as you know, are operatives of the Depart-
ment of Justice.
They are the ones who got Dillinger and a score of other public
enemies, who smashed Iddnaping as a major American industry,
who have done more to make crime less profitable and less
popular than any other law enforcement agency.
The film— tense, dramatic, packed with thrills — shows you
liow the G-Men get results.
It is a picture that every law-abiding adult and every child
should see. It paints crime in its true colors, not in those which
bave been used to glorify it in the past.
It is a picture that every CONGRESSMAN should see. It
will convince him that every cent appropriated for the Depart-
ment^f Justice agents i? money well spent, and that more money
ihould be made. available to the department to increase its force.
And, finally, it is a picture that every (»iminal should see.
Warden Lawes might find it lis useful at Sing Sing as his brass
band, his football team or hi? other n^ble experiments in rehabili-
tating those who think that crime can be made to pay.
-N. Y. Journal
"G" Men
When you read in this column good words about a movie,
rest assured that we, right or wrong, think it is one about
which you should be told.
Remember the gangster pictures?
Phooey 1
The movies have done an about-face. Men fropi the de-
partment of justice are now the heroes. And they are not
inflated, either. "C men are portrayed in action in a picture
of the same name at the Metropolitan Theatre. We saw it.
We are glad we didn't miss it.
Suspicious were we in advance that the picture might
preach a doctrine of shooting first and asking questions after-
ward. This newspaper does not trail along with hysterical per-
sons who would allow any dumb policeman to kill any and every
ofa'minal.
There is a nice line. *'G" men have been taught when to
shoot — and, more important, when not to shoot. The picture
makes the point. Had it not, no boost would it get here.
See it.
-Chicago Herald Examiner
-Boston Traveler
Wednesday, May 15, 1935
VARIETY
)
)
Topping the gnparalleled flood of
praise and records that have
established "G - Men" as the most
decisive success in recent picture
history, five* great metropolitan
dailies add the crowning tribute
of flaming editorials proclaiming
this Warnel Bros, box - office sen-
sation as an instrument of public
welfare! . . . Has your editor seen it?
*And the list is growing daily I
II
G Men"
"G Men," a moving picture that will render pubKe
service all over this country, produced by Warner
Brothers, is showing now at the Strand Theata-e, Broad-
way and 47th St., New York. It will discourage crim-
inals, give hope to those that dread the crime wave that
has been rising higher and higher throughout the
country.
The Mirror, beginning today, in a series of pictures^
will print "G Men," and its story.
While racketeers are gambling, a counterfeiter
comes to borrow a few "centuries," meaning hundreds of
dollars, gets them, goes out on the street, is arrested by a
"G Man" from the office of the National Attorney
General.
One of the gamblers shouts to an assistant, "Give
me a reacher." That means a rifle of long range with
which a man can be killed at a distance.
The "reacher" aimed from the gamblers* wmdow,
kills the "G Man." He dies in discharge of his duty, as
many others have done.
Brick Davis, a part played by James Cagney, is a
young lawyer, close friend of the murdered man. He
gives up his profession, joins the "G Men," vowing re-
venge for his friend. The complete story which will be
told in pictures, shows how criminals in that jroup of
gamblers meet with death at the hands of "G Men. It
is a pleasure to see Brick Davis (Cagney) reverse the
picture and "bump off" the professional murderers.
Crime doesn't pay, it can't win in the end. Now that
the United States Government has made suppression of
crime a part of its business,, the criminal invites death
and will meet it.
upport the *G Men'!
EVERY member of Congress ought to witness at
least one exhibition of "G Men," the new motion
picture.
This spectacular film drama represents and ably
portrays a great and significant change that has come
into American Hfe.
Its tense action will remind the lawmakers, as
already it has reminded the screen critics, of an older
motion picture called "Public Enemy," which set a vogue
for gangster films a few years ago.
And yet — what a difference!
The former gangster films seemed to glorify the
"gorilla" and the gunman.
And there was a lot of truth in that characterization
of the public mind, for gangsters, be it recalled to our
shame, were glorified a good deal in those crime-ridden
days.
« « -N-
THE late and , entirely unlamented Dillinger was an
outstanding . example.
In one widely published photograph Dillinger — a.
recaptured slayer at the time — ^was shown with a County
Prosecutor's arm flung almost fondly across his shoul-
ders.
Shortly after the photograph was made Dillinger
was allowed to break out of jail again, resuming his
marauding and murderous career until THE FEDERAL
MEN went on his trail in earnest and brought him down.
And when Dillinger died, as one of a series of Fed-
eral exploits, the period of "glorification" of gangsters
was all through.
Respect for law and order was bom again In
America. That, briefly recounted, is the film stoiy that
"G Men" has to teU.
For "G men" In the criminal argot stands for armed
Department of Justice men, who have shown how gang-
sters and kidnapers may and -must be dealt with.
« * -N-
IT IS very important for members of Congress to see
this film for a particular reason.
The stem but ^audable business of law enforcement
by Federal men has been carried on vigorously since
Homer Cummings became the Attomey-General of the
United States.
The "G men" themselves belong to the Division of
Investigation, under J. Edgar Hoover, in his department.
Against enormous odds of too few operatives, too
little money and inadequate equipment, they have
undertaken to clear the country of public enemies.
What they have begun they can finish IF ONLY
CONGRESS WILL ENABLE THEM TO DO SO— and
the best way In which Congress can assist in the vindi-
cation of criminal justice is by granting the Department
of Justice ENOUGH MEN and ENOUGH MONEY.
This Federal department has proved itself to be
THE ONE EFFECTIVE FORCE in suppressing crime,
and Congress has been utterly negligent of its duty In
cutting down the appropriations that Mr. Hoover de-
Inands.
'if * #
THAT Is why it is desirable for members of Congress
to see the "G Men" motion picture play.
Of course, they may find that "G Men" is realistic
In Its scenes of crime suppression.
But so have our violent and hideous crimes been
realistic.
Let us have more of the realism of efficient law en-
forcement and less of the disgraceful realism of un-
punished racketeers and criminals!
-N. Y. Mirror
-N. Y. American
2& VARIETY
Wednesday, May 15, 1935
— — 4
Studio Placements
Felix Feist Sez
FM. Toughest
Radio Opposish
Kansas City, May 14.
Some 150 sales executives, pub-
licity men and heads of depart-
ments of the Metro-Goldwyn-Mayer
organization, have been here four
days attending the annual mldwest-
ern sales convention.
Felix Feist, general sales man-
ager, presided, and was given
■with a dinner party at the Hotel
Muehlebach on the occasion of his
JOtli anniversary with the cojnpany.
Feist stated that the picture at-
tendance in the U. S. increased 20%
In the last year.
Kel'erring- to radio opposition he
decLirocl that the ether stars have
only deprived the pictures of but
E% of their business and that this
percer.tage is steadily decreasing.
It indicates no decline In radio
Jistcning. It simply indicates there's
a place for both types . of enter-
tainnn?nt '
lie ii'.oo said that the worst nights
the' managers had to contend with
Vicre when President Roosevelt
broadcast his 'fireside chats,' and
o'nservnO 'These fireside chats are
so ' hot they burn the managers'
house down. He's the only radio
Gpeilormer who keeps people home
from films in appreciable numbers.
Huey Long Is beginning to be felt
as a conipetitive attraction. So is
Father Co-Jghlin. But the only one
(Who keeps the people home on
nights when you have a good pic-
lure is the President.'
) Hollywood, May 14.
. Mcti'o h.o. crew Is here from the
fSCr.nsas City sales convention.
In the party are E. L. Saunders,
T?llliam Ferguson and .1. S. Mc-
Xeod.
'Caliente' far Broadway
Cap, 2d WB Pic in Row
Hollywood, May 14.
Leonard Fields and David SUver-
fetcln, released by Phil Goldstone,
>vere both given a four-picture team
deal by Mascot.
Both ai'e scrlpters; Fields also di-
rects. Their first will be 'Stream-
line Express.'
'Deception' First for
Wyler Away from U
Hollywood, May 14.
First picture to be directed off
the Universal lot by William Wyler
•Will be 'The Gay Deception' at Fox.
Picture, with Francis Lederer and
Frances Dee In the leads, set for
May 20 start.
Wyler and U parted with the
completion of 'The Good Fairy.'
Par's 'Stormy Spring'
HoUyw'ood, May 14.
r.Tranrnnt has bought 'Stormy
Spring,' a German play from Oscar
Btrau.s who owned the rights. Three
Btrrtus melodies go with the buy.
Story will be used for Carl Hri.<;-
eon, Ifi-len .Jfcpson and Joe Morrison.
'Bordertown' Author Sued
Los Angele.Sj May 1-1.
Al Kingston is haling Carroll
Graham into court on complaint
that the writer owe-, him $1,000
conimis.sion on the $10,000 sale of
his novel, 'Bordertown,' to Warnei-s.
Kingston Is suing on an agency
compact whicl. still .has several
months to run. He also demands
additicnal percentage on Graham's
•tudlo writing Jobs,
3-Month Ontario (Can.)
Shutdown, Tax Protest
Toronto, May 14.
The proposal to close all picture
houses in Ontario during June, July
and August If the new provincial
amusement tax is not rescinded by
the government •will be made to a
mass meeting of exhibitors here to-
morrow (Wednesday) according to
Oscar Hansen, president of Allied
Exhibitors, which controls more
than 100 theatres.
N. L. Nathanson, president of
Famous Players-Canadian, Is also
In the fray with the heated charge
that ' Is questionable whether the
picture Industry here can survive
the ne^y tax schedule which will
place an estimated $1,500,000 in the
government coffers.
Oliver Scott, secretary of the In-
dependent Theatre Owners of Can-
ada, has also launched petitions to
be signed by fllmgoers in a province-
wide protest against the amusement
tax increase. Forms have gone for-
ward to his 125 houses to enlist the
support of 800,000-1,000,000 patrons.
Chief resentment on the part of
owners and operators . Is that the
government rushed the measure
through without taking the indus-
try Into its confidence.
WB SPENDING $750,000
FOR STAGES, WORKSHOP
Burbank, May 14. ,
Warners-First National has ad-
vertised for bids to construct $750,-
000 In sound stage and workshop
additions to Its plant. Building Is
scheduled to start around June 1.
County supervisors have budgeted
$25,000 for flood control levee where
the new structures will face the Los
.Angeles river.
Marcin's Par Return
Hollywood, May 14.
Max Marcln's first for Paramount
on his return as producer-
director Is 'Phantom Bus,' unpro-
duced pla/, with Cary Grant, Gall
Patrick and Ned Sparks.
Marcln and Henry Myers did the
screen play.
'Mutiny' Stands By
Hollywood, May 14.
Metro's 'Mutiny on the Bounty'
draws another week's setback and
part of the script gets a fresh re-
write from James K. McGuinoss.
Postponement occasioned by Clark
Gable- and Ro'^irt Montgomery both
being tied up In other pictures on
the lot.
HOBLITZELLE NAMED
Dallas, May 14.
Karl Hoblltzelle, Interstate Cir-
cuit head who controls around .100
Southwestern theatres, was named
to the Centennial control commish
by Gov. Jimmy Allred.
Control board has administration
of $3,000,000 allotted Texas for 1936
celebrations. Eight .other members
are biz men and statesmen.
SPEED rP CAMERAS
Hollywood, May 14.
Automatic starting of cameras,
invented at Metro two years ago
and in use since, has been made
available to the Industry throxigh
the Academy.
Device for starting cameras elim-
inates the waste of film in gather-'
ing speed.
ROY COHEN'S FOX CHORE
Hollywood. May 14.
Octavus Hoy Cohen is .'ulapting
'Shoestring Charlie' for Will Hoprers
from a series of Courtney Hiley
Cooper circus stories at Fox.
Uogcrs is cast as the ownoi- pf a
small wa;,'On show.
PICTURES
No Dual Feature
Lincoln, May 14.
Occurrence the same day of
Anna Sten's personal appear-
ance at the Li.icoln In connec-
tion with her picture "Weddln.g
Night,' and the marriage of
Barney Oldfleld, Journal pic-
ture crick here, to Vanda Kin-
man, non-pro, gave the Lincoln
pub staff the idea to have Miss
Sten act as the bridesmaid.
Idea was killed at the inception '
by the bride.
'This will be no dual feature,'
eald she.
F-WC Settling
Product Deals
West; 1st Time
Los Angeles, May 14.
For first time Fox- West Coast Is
negotiating product deals here for
the entire chain. Held likely con-
tracts for the entire Fox output will
be Inked before the weekend with
deals for other companies also set.
In sales huddle today are
Charles and Spyros Skouras, E. L.
Alperson, Ed Paskay, J. J. Sulli-
van, Elmer C. Rhodln, Rick Ricket-
son, John Clark and Herman Wob-
ber. The eaetern Fox- West Coast
execs leave Thursday (16) and
division managers follow later for
home office conferences on film and
operation policies.
'Interference/ Early Par
Talker, Back for Remake
Hollywood, May 14.
Paramount Is pulling 'Interfer-
ence,' one of Its first all-talkers In
1928, oft the shelf for a remake.
Doris Anderson has been handed
writing assignment.
Sophisticated melodrama was co-
directed In first version by Roy
Pomeroy and Lothar Mendes.
Two 'Glory' Records
Burbank, May 14.
Mervyn ,Le Roy brings 'Page iss
Glory' under the wire tomorrow
(Wednesday) after five weeks' pro-
duction. This sets a record for a
Marlon Davles picture.
Also cost Is a new low for this
star, reported at $550,000.
U Sets SuUavan in
Time on Her Mind'
Hollywood, May 14.
Paul Green will write the screen
play of 'Time on Her Mind.' Mar-
garet Sullavan starrer for Univer-
sal.
Writer will handle the assignment
at hia home In North Carolina, com-
ing to the coast with the finished
treatment for etudio conferences in
about eight weeks.
Another 'Dry Martini'
Hollywood, May 14.
•Dry Martini,' made by Fox seven
years ago. Is back for remake.
Studio Is clearing up the talker
rights with the estate of John
Thomas, who authored.
ALICE DUEB MHIEB'S FIC
Alice Duer Miller, author of
'Roberta,' left Monday (13) for
Hollywood and six weeks' assign-
ment at Metro.
Scheduled to work with Jerome
Kern on a Joseph von Sternberg
film..
ABMETTA'S FEBSONALS
Henry Armetta, following two
p.a. weeks for Loew's, June 7 and
14, has been booked for a week by
Paramount, at the Michigan, De-
troit, June 28.
Loew theatres he will play have
not been designated as yet.
DIETZ FLIES BACK TO N. Y.
Hollywood, May 14.
Howard Dletz, after looking over
a number of Metro pictures, includ-
ing 'China Seas,* flies to New York
today (Tuesday).
oUywood, May 14.
Claude Rains, Cary Grant; Har-
old Young directing, 'The Last Out-
post,' Par.
Marlon Shilling, uniitled story.
Willis Kent.
Dore Schary, Joe Hoffman, writ-
ing Charlie Chan original, ,Fox.
Scott Darling, screen play, 'Con-
fidential.' Mascot.
Betty Jordan, 'Jim Lane; Edward
Dmytryk directing, 'Pride of Triple
X,' Afflliated.
Christian Rub, 'Ladles Liove Ex-
citement,' Mascot.
Matthew Betz, eckleSs Roads,'
Darmour.
Tully Marshall, Purnell Pratt,
'Diamond Jim,' U.
Murray Klnnell, Frank Darlen,
Leo White. Robert Graves, Clar-
ence Wilson, Bernard Slegel, 'Mad
Love,' Metro.
Claude Gilllngwater. M a d ff e
Evans; Lester White, camera,
'Calm Yourself.' Metro.
Robert Greig; Charles Clarke,
camera, 'Manhattan Madness,' Met-
ro.
Charles Irwin, 'Mutiny On the
Bounty,' Metre.
Ethel Wales, 'Gentle Grlfter,'
Fox.
Melvin Levy, adapting Garibaldi
story, Par.
Harvey Clarke, .'Mad Love,' Met-
ro.
Adrian Morris, Huntley Gordon,
J. Farrell MacDbnald, Gordon West-
cott, Addison Richards, Georges
Renevant. 'Front Page Woman,'
WB.
Richard Alexander, Chuck Ham-
ilton, 'Big Broadcast of 1935,' Par.
David Horsley, 'No More Ladles,'
Metro.
Jessie Ralph, Ian Hunter, George
Offerman, Jr.: 'Jalna,' Radio.
Lawrence Hazzard, adaptation, 'A
Feather In Her Hat,' Col.
Samuel Hoffenstein, screen play,
'The Pastry Baker's Wife,' Par.
Marguerite Roberts adapting 'Men
Without Names,' Par.
Albert Treynor,. writing Wheeler
and Woolsey original. Radio.
Henry Moliison, Luis AlbernI:
Stuart Walker directing, 'Sing Me A
Love Song,' U.
Bert Hanlon, 'Farmer Takes A
Wife," Fox.
Jerry Mandy, Harry Bradley,
'Diamond Jim Brady,' U.
May Beatty, 'Bonnie Scotland,'
Roach.
Richard Tucker, 'Calm Yourself,'
Metro.
Doris Lloyd, 'Peter Ibbetson,' Par.
Francis Lederer, Frances Dee;
William Wyler directing, 'The Gay
Deception,' Fox.
Marie Gambarelll, untitled opern
picture, Fox.
John Maguire, 'Steamboat 'Round
the Bend,'. Fox.
Donald Woods. Phil Regan, "We're
In the Money,' WB.
Walter Byron, "Not On Your Life,"
WB.
Wilson Colllson scripting 'Smart
Girl.' Wanger.
William Lipton adapting 'Brazen,'
Par.
Vincent Lawrence, screen play,
'Invitation To Happiness,' Par.
Bobby Vernon gagging 'Imperfect
Husband,' Par.
Charles Brackett, Harlan Thomp-
son, writing originals. Par.
Harry Harvey writing original,
'Every Mother's Son,' Par.
Irene Dunne, 'The Magnificent Ob-
session.' U.
De Witt Jennings, 'Mutiny On the
Bounty,' Metro.
Gertrude Short, Robert Grelg,
'Manhattan Madness,' Metro.
David Horsley, 'No More Ladles,'
Metro.
Murray Kinnell, Mike Cantwell.
Ramsay Hill, Otto H )ffman, Carl
Stockdale, Robert Keane, Kay Eng-
lish, 'Mad Love,' Metro.
Pete Smith dialoging 'Aviation,'
'Water Polo,' 'How To Sleep Well,'
Metro shorts
James McGulnness, rewriting
script, 'Mutiny On the Bounty,'
Metro. «
Virginia Hammond, 'Lady Tubbs.'
U.
Oscar Apfel, Luclan Littlefleld,
Henry Roquemore, 'Everything
Happens Once,' Par.
W.ildemar Young, Vincent Law-
rence, Edwin Justus Mayer, screen
play, 'Invitation to Happiness,' Par.
Brian Hooker adapting 'Rose of
the Rancho,' Par.
Miriam Hopkins, Rachel Crother.s
writing original, 'Splendor,' Gold-
wyn.
George O'Brien, 'Thunder Moun-
tain,' Lesser.
Ann Sothern. Victor Klllan, Ray
Walker, 'The Girl Friend,' Col.
Jack Richardson, Jimmv Burtls,
Leo White, 'Front Page 'Woman,'
WR.
Henry Armetta, 'Sing Me a Love
Song,' U.
Albert J. Cohen, Robert Shannon,
writing original. U.
Genevieve Tobin, 'Little Big
Shot,' WB.
Morgan Wallace, 'Orchids to You,"
Fox,
Ian Wolfe, 'Mutiny on the Bounty,''
'Mart Love,' Metro.
Andy Devlne, 'Way Down East,'
Fox,
Katharine Hepburn: Gladys Un-
ger, ad.aptatlon, '.Sylvia Scarlet,'
Radio.
Chester Morris; Al Cohen, Robert
Shannon, adaptation, 'King Solomon
of Broadway,' U,
Henry Armetta, 'Romance In the
Rockies,' WB.
Adrlenne D'Ambrlcourt, Doris
Lloyd, Marcella Corday, 'Peter Ib-
betson,' Par.
Katherlne DeMllle, Lois Lindsay,
'Black Room Mystery,' Col,
Grace Bradley, Evelyn Poe, Doug-
las Fowley, 'Old Man Rhythm,' Ra-
dio.
Donald Meek, Florence Roberts,
'Top Hat,' Radio.
Key Luke, 'Mad Love,' Metro.
Vera Lewis, W, C. Fields picture,
Par.
Alison Sklpworth, 'Shanghai,'
Wanger.
Armando and LI 'Not On Your
Life,' WB.
Five Maxcell05, 'Broadway Joe,'
WB.
Dorothy Parker, Alan Campbell,
scripting 'Case Against Mrs. Ames,'
Par.
Doris Anderson, screen play,
'Without Regret,' Par.
Hank Mann, 'Good Old Days,' WB.
Rafaelo Ottlano, 'Curly Top.' Fox.
E. E. Cllve, 'We're In the Money,'
WB.
George Chandler, 'Welcome Home,'
Fox.
Shirley Chambers, 'Calm Yourself,'
Metro.
Selmer Jackson, 'Page Miss Glory,'
WB.
Walter Byron, 'The Dressmaker,'
Pox.
Anthony Coldeway, 'The Throw-
back,' U.
Noel Madison, Harry Bradley,
John Dllson, 'Manhattan Madness,'
Metro.
Adelaide Heilbron, screen play,
untitled story. Par.
, Pat Flaherty, Marion Clayton,
'Mutiny on the Bounty,' Metro.
Agostlna Borgato, Sarah Hay
'Mad Love,' Metro.
Dr. T. F. MacLaughlln directing;
Peter Smith narrator, 'Steeplechase,'
Metro.
Fritz Leiber, 'Tale of Two Cities,"
Metro.
Gus Meins directing 'Lemon^e..
Trust,' Our Gang comedy, Roach''(? ji-
Arthur Treacher, 'Ochids to X6A,'
Pox; Broadway Joe,' WB. ^? .
Lloyd Hughes, 'Rip Roaring Riley,'
BUrr.
Samson Rajjhaelson, writing dfe.-
log, 'Gay Deception,' Fox. "■T-'-
Edna Mae Oliver, 'Tale of Two
Cities,' Metro.
Betty Jane Cooper, 'Big Broad-
cast,' Par.
Grant Withers, Marion Burnes,
'Rip Roaring Riley,' Burr.
Schulberg's 1st at CoL
Hollywood, May 14.
'One Way Ticket' will be the first
Ben Schulberg production at Co-
lumbia on next sea<;on's program.
Marion Gering probably directs.
'GONDOLIEB' RESUMES
Hollywood, May 14..
After a month's siesta due to Ill-
ness of Adolphe Menjou, 'Broadway
Gondolier' resumed shooting yester-
day (Monday) at Warners.
Sked calls for six more days of
work."
Contracts
Hollywood, May 14.
Raymond Bond sealed at Meti-o
for another swing OTi the wrltlnfir
staff.
Warren William set for another
year at Warners on'option pickup.
Universal has given term writing
contracts to Albert J. Cohen and
Robert Shannon. Cohen at one time
was scenario head of the studio.
Charles Belden back on Warnera
writing staff on a termer.
STORY BUYS
Hollywood, May 14.
Option on 'Virginia Judge,' by
Walter Kelly and Octavus Roy
Cohen, taken up by Paramount.
Kelly will be starred.
.James Warner Bella's 'Passport
to Heir taken by Metro on option.
'Laughng Pioneer,' story of the
North Carolina back country by
Paul Green, will be made by Metro
Metro outbid several studios for
screen rights to Marcella Burke'ia
'Adventure for Three.'
Metro has optioned Scott O'Dell'ii
"Women of Spain' as a possible
starrer for Greta Garbo.
'Hellelujah I'm a Saint,' original
by Marion Morgan and George B.
Dowell, acquired by Paramount.
TITLE CHANGES
Hollywood, May 14.
'Boom Days' has been discarded
for 'The Arizonian" as the next
Richard Dlx starrer at Radio.
Universal has switched the Alice
Brady feature, 'Lady Tubbs,' to
'Mom.'
Capitol, N. Y., has closed for an-
Jother Warner picture, 'In Callente,'
"opening Friday (24). Booking Is
made possible by four-week run or
iJonger for Warner's 'G Men' at
iBtrand, causing pictures to pile up.
•TPlame Within' (MG) was penciled
iter the Cap May 24.
Cap ourrently Is on second week
of 'Go Into Your Dance' , (Jolson-
Keeler), also (WB).
Duo's Mascot Deal
Six Writers Readying
'Milky Way' for Lloyd
Hollywood, May 14.
Heaviest contingent of writers on
a single picture In years has been
turned loose by Paramount on 'The
Milky Way,' the Harold Lloyd
starrer.
Screen play is being developed by
Richard Connell, Grover Jones and
Frank Butler. Gagging being done
by Felix Adler, Frank Terry and
Hal Yates.
RECORDS ARE FALLING . . to "MY HEART IS CALLING"
'1M
I
wm.
mm
llpiiiiil
S { '
HELD OVER FOURTH WEEK. Bigger busi
third week than second. Mayfair, Cincinnati.
HELD OVER FOURTH WEEK. Broke oll records
in history of Filmarte Theatre, Hollywood.
JUST OPENED TO TERRIFIC BUSINESS.
Promises to break record run of eight weeks of "Be Mine Tonight."
Embassy, San Francisco.
STANDING ROOM ONLY • Orpheum, Portland, Ore.
STILL PLAYING ON BROADWAY TO
SMASH BUSINESS. Westminster, New York.
MYHEHRfiS [HLLING
Tfie ^rQo\Q%\ singer in the world . in
the greatest musical ever produced
MARTA EGGERTH and SONNIE HALE
PHYSICAL DISTRIBUTION . FOX EXCHANGES CANADA REGAL FILMS, LTD,
30 VARIETY Wednesday, May 15, 1935
ANOTHER BIG M-G-M BILLBOARD CAMPAIGN !
Okay America/ 8,000 smashing 24'sheets in 1,500 cities pre-'Sells your public! Name
the ONE AND ONLY company that does it! An M-Q-M contract means co-operation
from the day you sign. Magazines, newspapers, billboards. And it's allforYOUand FREE!
Wednesday, May 15, 1935
PICT
E S
VARIETY
31
DEARTH UPS REISSUES
House Mgr. Paid
$8 Week Sues for
Blue Eagle Scale
Los Angeles, May 14.
Charging that Harry Popkln and
Jack Y. Berman of the Eastland
Theatres and the Joy Theatre
agreed when hiring him to pay the
managerial scale as It would be
nxed by the NRA motion picture
code, and. then ftilled to abide by
the code conditions, Edwin L.
Kushner has brought a test suit In
municipal court to determine If the
agreement Is enforclble.
Lacking' funds with which to
prosecute his case, the court
through special order by Presiding
Judge Benjamin J. Scheinman has
waived Immediate court and Jury
expenses, ' allowing payment to be
deferred against whatever judgment
may be found.
Instead of the $35 per week, his
job at the Joy Theatre called for
under the code, Kushner was paid
%S per week for 44 weeks, and ?10
per week for nine and a -fraction
weeks, according to the complaint
filed.
The asserted agreement on which
he Is seeking to recover was en-
tered Into in July, 1933, prior to
adoption of the code. Kushner says
his managerial duties also Included
acting as ticket seller, doorman,
cleaner, watchman, attendant and
porter during 35 of the 53 weeks he
was eipploypd. He worked no less
than 40 hours in any week, and
generally T5, he declares.
Difference between what he was
paid and what he Is entitled to up-
der the $35 per week codTs provision
Is claimed to be $1,142, the sum he
Is suing for.
Defendants subscribed to the code
and flew the Blue Eagle Insignia,
the complaint states.
Setting of trial date awaits ah
answer from the defendants.
Nile Baseball Starts.
May 24 in L. All 1^.
Managers Are Worried
Los Angeles, May 14.
Alarmed at the meagre at-
tendance at the ballparks In Holly-
wood and Los Angeles, they're mov-
ing up night baseball to May 24,.
causing much uneasiness among
theatre owners. Night games draw
heavily vwlth Us free gates for
femmes and theatres In the vicinity
of Wrlgley field are hardest hit. It's
the earliest date for night ball since
its' Inception.
Jones-Essaness Chi
Sheridan Court War
Chicago, May 14.
Court hearing started yesterday
(Monday) on the attempt of Johnny
Jones to secure the Sheridan the-
atre, north side spot. He is being bat-
tled for the theatre by Essaness,
present operators.
Jones has offered $30,000 annual
rental guarantee against a percen-
tage for the theatre, plus a $20,000
deposit. Bondholders committee Is
supporting the .Tones proposition.
RKQ Closing Syr. Spot
Syracuse, May 14.
RKO will close the Strand the-
atre June 6 for the summer months
Move Is largely dictated by prod-
uct shortage.
Bicycling Mgrs.
Los Angeles, May 14.
Now they're bicycling house
managers In the L. A. area.
Pending appointment of a
successor to HI Peskay, who
resigned from the Golden Gate
(F-WC suburban), Terry Mc-
Daniel Is doubling between the
United Artists In Pasadena
and the other house.
779 OF 891 N. W.
HOUSES OPEN
F
lALL RENTALS
Various Elements Figure for
B.O. 'Naturals' of Recent
Months — 16-20 Weeks
Old
June 4 Hearing in Wash, on N. Y.
Booth Costs; Gov't Compromise
Scale Tops Mgrs.', Under lATSE's
STRONG B. O. ANGLE
Minneapolis, May 14.
That 779 of the 891 theatres In the
Minneapolis territory, including
Minnesota, North and South Da-
kota and small portions of Iowa and
Wisconsin, are now In operation Is
being cited by the local Code 'Au-
thority office as evidence of the
greatly Improved show business
conditions.
It's a record for the territory,
there never before having been
such' a high percentage of houses
lighted at this time of the year,
according to Mrs. Mabel M, Dletz,
secretary of the Code Authority.
The situation Is also reacting, of
course, to the benefit of the film
exchanges.
Admish Drop Called
2iid Run, L A. Exhibs
Demand 'G-Men' Prints
BEET STEARNS' DIVORCE
Pittsburgh, May 14.
Mrs. Bert Steam granted a
divorce from the manager of the
local United Artists omce, de.sortion.
Two years ago, Stearn lil self
sued for an abrogation of thclf mar
rlage but lost the ca.se. Several
months ago, Mrs. Stoarn derided to
make tlu-ii- scp.Vfation ponnnu'.-ut.
Los Angeles, May 14,
Demands are being served oh
Warners for immediate availability
of 'G Men' to subsequent run the-
atres, due to moveover of the pic
ture from the RKO Hillstreet-War
ners' Hollywood to Warners' Down-
town for a continued first-run, but
at a 15c. price reduceitno.
'G Men' played at the two ace
houses day and date, at 55c. top.
Downtown Is charging a 40c. top,
which exhibs charge Is a clearcut
second run.
Of the protestors, Mike Rosen-
berg, operating head of Principal,
which has' several subsequent run
houses in the downtown area, has
already consulted with his at-
torneys and Is threatening legal
steps to force compliance by the
WB-FN distributing organization.
Dearth of pictures, more marked
this season than for a number of
years, Is creating a real demand for
repeat runs of outstanding pictures
of 1934-35 season. Not necessarily
rated as reissues, many of the fea-
tures which are only three and four
months old are coming In for a play
this year.
Fact that rentals are slashed 60
to 75% Is acting as an added incen-
tive to booking these 'naturals'
rather than taking a chance on
some unknowns from the dl Inlsh-
Ing list of available fresh product.
Another factor that, is aiding this
movement currently la the estimate
of Hayslan officials that approxi-
mately 60% of .the potential picture
fans do not ordinarily see even the
biggest hits in first runs or in the
secondary spots. Exhibitors figure
that .^that if they are able to get
half of those who failed to see the
feature originally it will pay them
to book a repeat or reissuau
The ballyhoo attending the award
Ing of the Academy prize to 'It
Happened One Night' placed that
one In a favorable spot. Others
that are being re-booked or are
being set for re-runs include 'For-
saking All Others, 'Little Colonel,'
'David Copperfleld,' 'One Night of
Love,' 'Imitation of Life,' 'Lives of
a Bengal Lancer,' 'Mighty Barnum,'
'Devil Dogs of the Air,' 'Sweet Mu-
sic,' 'Romance In Manhattan' and
'Ruggles of Red Gap.' These are
rated as having ihe best possibili-
ties because of the extraordinary
exploitation that attended their first
showings.
The big angle considered by ex-
hibs is that the warmer weather
makes such low rental pictures fa-
vored all the more.
Ban Colored Pic in Ala.
Birmingliam, May 14.
Banning 'Harlom After Mid-
night,' all-Negro film, from the
Princess Pat at Pratt City, a house
operated by N. H. Waters, who has
a number of nabe houses, irked him
to the extent of calling the city
amusement inspector, Mrs. Harriet
B. Adams, unfair. He said she was
discriminating against him.
R. H. Daniel, manager of the
Waters house, was arrested on a
warrant sworn out by Mrs. Adams,
charging failure to list the picture
three days before It was to have
been shown. A city ordinance re-
quires a list of pictures throe days
before they open.
Waters charged that Mrs. Adams
was discriminating against the
neighborhood houses because she
had not banned the roadshows 'As
Thousands Cheer' and 'Green Pas-
tures,' which had at least one Xegro
in the cast. Those shows played
downtown.
B&K Dates 'Chapayev'
Chicago, May 14.
B. & K. has booked 'Chapaycv
(.■Vmkino) for a minimum of six of
its nabe theatres, and marks the
nr.st Prussian flicker to click In
Chicago since 'Road to Life,' more
than four years ago.
'Chapaycv' has ju.st complotod a
four-work stay at the south-lnop
•Sonotone. Amkino flicks being
linn'll^d loonlly by S;iim irrindlMn.TTi.
Washington, May 14.
Compromise formula for determ-
Ing booth costs in New York the-
atres, generally higher than man-
agers' proposals but under stage
hands' demands, was revealed to-
day (Tuesday) by Deputy Admlnls.
trator Farnsworth and slated for
public hearing here June 4.
Schedule, retaining the point sys-
SA£NGERCO.'S
BOND EXCHANGE
NW ALLIED ADVISES
AGAINST % BOOKINGS
Minneapolis, May 14.
Northwest Allied States is urging
its Independent exhibitors to buy
the new 1935-36 product on a flat
rental, instead of percentage, even
thougli In some cases exhibs pay
more than what the same picture
would have earjied on a percentage
basis. '
The contracts nevertheless are
rendered less objectionable because
they eliminate 'bookkeeping annoy-
ance and the necessity for arrang-
ing for preferred dates,' says the
Allied broadside.
DUALING OF DE LUXERS
Grauman's Chinese, H'wood, and
Loew's State, L. A.
Los Angeles, ay 14.
All objections on part of Metro
and Fox having been removed, fol-
lowing several weeks of bickering,
Loew's " State and Grauman'.s
Chinese, on a day-and-date policy,
will start dualing features next
Thursday (17).
Previously set to start two weeks
ago, objections by 20th Century
against dualing 'Richelieu,' and
then Metro's decision to single bill
'Naughty Marietta,' houses are now
set to got going on the double bill
policy, with prosent top of CGc to bo
irialntainr-d.
Fire-Loss
Lake Placid, May 14.
Rccord.s of the Palace theatre and
i. ',0,000 tlokets wore destroyed by a
'.,;'k<;tago fire Monday.
■ New Orleans, May 14.
With the Soienger Theatres now
out of receivership and with owner-
ship and operation ve3ted_ln the
hands of two new companies,
Saenger Theatres Corp. and the
Saenger Realty Corp., both char-
tered under the laws of Uelaware,
exchange of bonds of the . old com-
panies Is well underway. E. V.
Richards is president of both new
companies.
The same amount of bonds,
$2,500,000, issued by the old com-
panies, Saenger Theatres, Inc., and
Saenger Realty, Inc. will be Issued
by the new companies. There will
be no change in the amount of
stock outstanding which Is prac-
tically all held by the Paramount-
Publlx Corp. Most of the bonds are
held locally.
Creditors of the old companies
are entitled to receive subordinated
notes of the new companies. The
notes. It Is pointed out, are actually
not subordinated since the new
firms found it unnecessary to bor-
row cash' for operation and cur-
rent needs. The notes will be paid
within three years.
Past due interest on the five dif-
ferent series of bonds is being paid
in cash to bondholders at the time
of their exchange of old bonds for
the new. Additional provisions
have been made under the new set-
up for the building of sinking funds
for the retirement of the bonds.
Bonds of the old theatre com-
pany listed at about ?26 more than
a year ago are now listed at J85 per
$100 face value.
New PhiUy Z-C
Philadelphia, May 14.
A complete new zoning setup is
under way for the Philadelphia dis-
trict following the acceptance by
the clearance and zoning board of
the MPTO request, plus additional
petitions of the Comerford-Publix
chain, the Atlantic Theatres and the
I.E.P.A. petition which was filed In
New York with John C. Flynn,
executive secretary of the national
code authority. The Philadelphia
board Is asking the cooperation of
both local Indle groups and the dis-
tributors In determining what thea-
tres arc competitive and what new
linos shall be drawn.
In addition, the board allowed the
petition of Louis Segall, Apollo
Theatre (indic) here, to set up the
entire exchange territory as an area
in which a vote shall be taken to
ban premiums.
Outstanding activity of the Grlev-
;ince Board, which met Thursday,
was the election of Lcwen Plzor as
l)erm.incnt chairman. Heretofore a
different chairman has acted at
'•afh meeting. Pizor Is an indie
U'xdor.
Sentenced for Overcrowding
Hollywood, .May 14.
A. N. Ulcclardl, tnanagor of the
.Slarland theatre, drew a 30-day sus-
[londod sontcnoe for overcrowding
1:1s theatre.
tem, would boost weekly booth out-
lays In 263 houses, cut costs for
163, make no change In four, and
have undertermlned effect on four
others.
General result would be to raise
compensation of operators belong-
ing to independent unions, <>r not
affiliated, while slashing rates 'paid
members of lATSE. Reductions
would occur In many premier and
de luxe houses of second and third
run. Houses In middle brackets
would be affected both ways, whll^
majority of neighborhood ' spots
would bear the brunt of Increases.
Worked out after deadlock between
exhibitors' committee and unions,
plan embodies arbitrary point sys-
tem reckoned according to type of
run, seating capacity and admission
scales. It stipulates that projec-
tionists in first, second, third or
fourth riin houses niust receive not
under 12c per point per hour,' while
minimum for fifth and subsequent
runs is 10c.
Money result is to establish base
rates for A class houses ranging
from $1.20 for spots seating less
than 600 with, top admission lOc to
$7.20 for houses seating over 3,800
and charging 50c. For fifth and
subsequent runs, scale ranges from
$1 to $4. Additional points must"
be included in case stage shows
are presented, which would make A
class minimum for premier houses
$8.04.
Adoption of the government plan
would result in higher booth out-
lays for 20 Loew and 20 RKO
houses, with 42 Loew and 20 RKO
being slashed. Raises would af-
fect 47 houses employing lATSH
operators, 42 with Allied, 59 with
Empire, 71 with non-union and four
others.
Cuts would hit 81 with lA, seven
with Allied, six with Empire, three
with non-union and four others.
Government formula would have
following effect on New York first
runs: Increase required for Capitol
from $688.50 to $705.60; Roxy from
$668.06 *to, $684; Paramount from
$642.60 to $675.12. Decrease for
Music Hall from $795.60 to $626.40;
Rlvoll from $658.03 to $554.40;
Strand from $642.60 to $629.36.
Boosts required In numerous
fifth and sixth run houses would
exceed 100%, while In Isolated
cases expense would be tripled. On
the whole the size of the Increaxes
far outweighs the effect of the
contemplated reductions. Admis-
sion price factor Is determined by
the highest scale regularly charged
for orchestra, while pay scales ar-
rived at by application of formula
represent minimums only and any-
thing above must be settled through
collective bargaining.
As an Illustration, a house with
capacity of 2,281 and showing third-
run at 30c top v/ould have a rat-
ing of 36 points. Multiplying by
12c gives minimum booth cost of
$4.32 per hour. Amendment stipu-
lates no operator Is permitted work
In excess of 30 hours weekly and
specifies formula Is applicable to
all territory within corporate
boundaries of a- city.
Since scheme Is based on houses
with straight film policy, special
provision Is made for theatres with
stage shows. Such spots would
add seven points to their rating
before computing money outlay per
hour.
System represents features of the
three alternative plans submitted at
the January hearing on report of
fact finding committee. With few
notable exceptions, the proposed
weekly outl.ay under government
compromise would be substantially
higher tlian the Jiratidt scale, some-
what above O'Jlollly sc-ile, and less
than tho Local .'iOG plan. Only
four houses would ]):iy tninimums
ideiilioal Willi jjre-ient scilcs. ac-
cording ti) govfi-niiicnl c.'Llciilations.
IIe;iriiig l.s sl.'iled fui- til'- W'.lsh-
ini,'i.on h'ltel before l'';inisw(irth.
VARIETY
Wednesday, May 15, 1935
KNOW THE LOVELINESS OF THIS SP/1
OPENS THURSDAY
MAY 23rcl, RADIO
CITY MUSIC HALL
Hip
Wednesday, May 15, 1935
VARIETY
SS
RKLING BIT OF HUMANITY - FEEL THE
PLEASURE AND PAIN OF HAVING
TWIST
ESCAPE ME NEVER '
OirecieJ L PAUL CZINNER
miroJuceJ all tliree of iliese great artists (c^ernliarJtf CDuse and
C^er^nerjto tie ^ngltsL=sp€a(cmg tlieatre...l}ut tie greatest of llie tliree is
(SlisaLtl C^ergner/ Charles B. Cochran, world famous theatrical producer
54 VARIETY
PICTURES
Wednesday, May 15, 1935
Inside Stuif-Pictures
John Miljan, close friend of Richard Wallace, and who flew to Macon,
Mo., with Mrs. Wallace when the diirector, with other Paramounteera,
waa injured in a plane crash, has become the patron saint at the hospital
where the contingent Is confined, Mlljan is making the rounds of the
various rooms to cheer up and clown with the patients.
I^ast Friday (10) Mlljan visited with Paul Wing, who had taken a turn
for the better to the extent that the patient asked him to Join in a glass
of beer and. a clgaret. The next da;y, Wallace, when the Preakness was
run, insisted on having a i-adlo in his room as he had' $30 on Omaha;
When Miljan had Pat Drew removed to more comfortable qualrters In
the hospital the patient remarked It was one of the most enjoyable trips
he'd ever had. Mlljan. Is remaining on in Macon until Wallace can be
brought back to Hollywood, sacrlhclng several picture Jobs to be at the
bedside of his friend.
Another standing by to cheer up the patients is Arthur Cole, Kansas
City distribution head for Paramount.
Town Hall of California, class femme civic organization which re-
cently held several open meetings to discuss taxation of the picture busi-
ness, later going on i-ecprd as against state taxation as planned, evidently
thought it needed to Justify Its Interest In pictures. To this end It has
issued an elaborate booklet which Is a survey of cinema personalities In
regards to their education, deals only with those who' have completed
college courses. AU those with decrees are listed according to their
schools and present employment. Some 600. names are in the book,' most
of them writers, but other branches of the Industry are represented.
Book is being sent to civic and service clubs throughout the. country
with the hope that it will raise the academic standard of Hollywood
in the minds of outlanders.
Eugene A. Lauste, generally credited with being the first to adapt
sound photography to the cinema, and also Importantly concerned with
the perfection of Edison's Kinetoscope, Latham's Eldoloscope, and the
Blograph, has given . all of his models and originals, about 40 pieces, to
the Smithsonian Institute. Collection, all carefully labeled, Is already
In Washington and he expects to make a trip to the capital to perfect
the details of the display.
Lauste was brought to this country by Edison because of hla
mechanical skill, but went to the Lathams who were In need of a tech-
nician and brought In their device while Edison's crew was still unable
to obtain sharp projection. In recent years Lauste has appeared In a
number of sound suits for Western Electric.
Tally-Hol
Hollywood, May 14.
Alice Brady needed a syn-
thetic horse on which to learn
to mount and hold the saddle
for fox hunting scene in
Unlversal's 'Mom.'
Allan Mowbray threw leather
on a padded ter t4ble and con-
verted a bridled stand lamp
into the nag's neck, and thus
atirruped Miss Brady was
pushed solemnly around the
set to vociferous giddyaps.
WEED OUT EXTRA RANKS
TO REWARD REGULARS
Hollywood, May 14.
Central Casting Bureau has insti-
tuted a rule whereby extras, inac-
tive for six months or more, will be
dropped from registration.
Inactivity will be regarded as In-
ability of Central to contact the at-
mosphere players due to their be-
ing out- of town or having gone into
other lines of employnient.
Idea of the trimming is to con-
serve the extras- for regular regis-
trants who stick to this .calling,
U Sales Meet in June
S. Barrett McCorniack and the RKO Radio ad staff worked all night
to make the Friday afternoon dailies with half page ads which were
repeated In the Saturday morning papers In New York on 'The Informer'
(Radio).
J. R. McDonpugh, Bob SIsk and the Radio picture bunch are reported
'to have had some words with W. G. Van Schmus, managing director of
Radio City Music Hall, on the campaign given the picture for its opening.
Result Is that Radio went |10,-<»00 on the nut for the ads out of Its own
budget, placing the added copy through Lord & Thomas. This agency
formerly handled the Music Hall account but recently lost It to.Donahue-
Coe.
Credit for saving the Fox Theatres-United Artists reorganization plan
for Fox Metropolitan theatres In New York may go to Herbert Bayard
Swope. One of his suggestions Is stated to have helped the plan greatly.
This came on the day prior to the Federal court's tentative okay of the
pending plan at a meeting between Interested parties.
Swope's suggestion is supposed to be that amended portion of the pend-
ing plan which provides that Fox Met noteholders shall share in a new
Class 'A' stock to be Issued by the new company, additional to whatever
cash is to be distributed to the noteholders and new notes.
Universal's picture glorifying the Department of Justice missed being
released as 'G-Men' by one day. Warners w ■; Just 24 hours ahead in
registering Its title. U feature Is now In work under the tentative title
of 'Uncle Sam Gets His Man,' but will be changed.
Watching the grosses roll In on 'G-Men' (WB), Edward G. Robinson
is said to be haunted by regrets. He turned It down.
In all of the 14 spots where 'G-Men' opened a week ago picture Is
being held over, something of a distinction for the Jimmy Cagney starrer.
Hearst papers, Including Brisbane editorials, have been going to town
on 'G Men,' for the first real printer's Ink ballyhoo for a WB film since
the Hearst (Cosmopolitan Productions) -Burbank afilllatIon._ Newspapers
evidently see a tie-In with their anti-crime campaign in "the Dept. of
Justice meller.
Wave cf squawks from reform bodies over the, reissuance of old gang-
ster pictures made three ' or four years ago. 'The new Department of
Justice cycle has Inspired these reissues for the low-priced houses.
Hays ruling Is that such reissues must comply with the present Hays-
lan production code and have the purity seal attached as is done with
current plx, but despite this, the reform bodies contend that the title and
content remains to a vast extent.
Good break for United Artists, which soon releases 'Congo Raid,'
British-made picture, comes via the cannibal troubles In Africa which
have been hitting New York dailies as Congo raids. A hanging of can
nibals, held in Africa, is almost identical with one of the scenes from
the Alexander Korda picture. Despite the 'Congo Raid' publicity, how-
ever, UA is giving picture the release title of 'Sanders of the River,
which is the name of the Edgar Wallace book on which based.
Universal rates 'Imitation of Life' as its biggest grosser so far this
year. Strange part about biz done by 'Life' Is that while It failed to do
exceptionally .well at many first run spots when first released, manner
In which it clicked in subsequents prompted some exhibitors to bring
It back.
To salve down what some prevlewers felt might be considered rather
harslj reflection on corporate Interests in their treatment of employees,
as pictured in Cosmopolitan's 'Oil for the Lamps of China,' several
•Ticenes have been added to the final reel. Additions are also intended
to give finish more lift.
M; c West's 'Coin' to Town' ran into Hays trouble in New York wjien
usinij Konie of the gags from it for advertising purposes. Par is con
fused over tlil.s since the Brecn ofTlce on the Coast found the same gags
okay for a certidcate of approval, censors also finding no complaint,
N. Y. Par is also using some of the gags for lobby exploitation purposes
Radio is revising the script ol: 'Shooting Star' In order to Icnock off
around $100,000 from llie co.st. Budget calls for $455,000.
Picture, to star. Barl)ara Stanwyck and I)ascd on the liCe of Annie
Oaklo.v. calls for considerable, circus footage.
El.sa La.iichcster, featured In 'Naughty Marietta' (M-G) and 'Bride of
FranlvOiistcin' (U), is the third girl intioduced by Aloxandor Korda In
•Henry \'[ir to get feature billing in Hollvwootl of l;ite. .'-Ihe was
precedcfl l)y Jlcrle Obcron and Binnie Barnes.
Hollywood, May 14.
Unlversal's annual convention,
scheduled to be held In Chicago
May 24, has been set back until
June 6-7. (
Switch was made to allow Carl
Laemmle and Fred Meyer to at-
tend.
'Mala' Troupe Returning
From Tahiti Location
Hollywood, May 14.
Metro's 'Mala' unit docks in San
Francisco from Tahiti May 31.
Company, headed by director
Richard Thorpe, has been In the
South Seas shooting the picture for
the past three months and will
bring back 100,000 feet of exposed
negative.
Returning on the same boat will
be Ulrlc Busch and- camera' crew
that has been at Papeete for the
past month getting added back-
ground shots for Metro's 'Mutiny
On The Bounty.'
Stock Market
(Continued from page 6)
In the present quarter has held well.
There also were reports of possible
extra dividend payments by the
directorial board.
After nearly a week of profit sell-
ing, Eastman Kodak common
snapped back near the finish to
143 V^. Closed at 142^ for a gain of
3 points.
Fox A not only hung up a new
peak price for the current move at
12% but at this price stock was
less than a point away from the
1935 top.
Warner Bros, common and pre-
ferred were two stellar perforiherfl;
The former snapped out of Its nar-
row trading range, around $3 a
share and climbed to 3%. Finish
was at and up half a point on
the week. The preferred, often men-
tioned as a strong speculative fa-
vorite, soared 4Vi points to 2iVt. At
this level it was Just flve-etghths
away from top for the year.
Consolidated Film Industries Is-
sues, RCA stocks and Universal pfd
turned in rather dismal perform-
ances. Radio common was best ac-
tor of lot, being unchanged on week
at B%. Radio Pfd B felt a wave of
selling, probably induced by the fail-
ure of company directors to lake
any action on dividend for this' Is-
sue. It fell to 46% at the blowoft.
Universal pfd slipped to a new low
this year at 31 on a few; sales. Stock
came back to 32, but still was off 3
points.
Selling of Consolidated Film un-
doubtedly could be traced to the
reduction in earnings revealed in
the March quairtely report. Net
profit fell to $212,536, after tnxcs
and charges, compared with $317,7*1
for the same period In 193'!. The
common dropped off to 4 V4, a loss of
half a point, while the preferred
dipped to 15% before flndln.g much
support. The preferential Issue
wound up. at 15%, off 1% points.
Unusual feature of the weakness
in RCA shares was that It came
shortly after the company had an-
nounced Its $1,000,000 experimental
television program. Apparently
holders were more interested In pos-
sibilities of dividend payments on
Radio B and a further dividend dis-
bursement on the Preferred A than
in future possibilities that will not
culminate for a year, and perhaps
not then. Net Income of the cor-
poration . for the first quarter waa
about 20% ahead of the same period
in 1934.
In some circles the recent up-
swing In Radio B to a new high at
49% was loojced on as merely a re-
flection of the trading fraternity's
interest in preferred stocks having
a cumulative dividend provision.
Radio B was one of 24 such Issues
thot have been pushed forward rap-
idly in recent weeks. The company
.t,o date owes $17.50 in arrearage
dividends on this stock, which has
bad an ofllcial annual rate of 5%.
'The recent high quotation waa the
highest price Radio B has reached
since 1931.
Radio Pfd A Is to be acted on as
to dividends this week. The stock
Is rdted as being on a $3.50 annual
basis, which nt current prices
around $54 yields 6%%. Dividend
was paid at this rate for the flr.it
quarter early this year, though no
ofllclal promises was made as ♦() Its
continuance.
(General Theatre Equipment
bonds, at 12%; certificates of the
same at .12%; Paramount-Broadway
5'/<!S, at 68, and certificates of the
same' at 67%; and Warner Bros. 6fl,
at 05%, were the new highs regis-
tered on the bond list. Paramount-
Broadway Hens rose more th.in a
point net, while the certificates wsr©
up 2 points. Warner Bros, bonds
were up nearly 6 points at the peak,
but sold lower In final transactloni
to 62>/4. At this price they shov.cd
a gain of 3 points.
RKO liens supplied the only (ither
outstanding performance. These
went to 31% for an advance of 1%
points.
Paramount-Famous-Lasky Gs and
Paramount-Publlx 5%s, with their
certificates, suffered from profit-tak-
ing, losses ranging from 1% to 8
points net. Keith 6s were in nearly
the same boat. They fell off 3 points
to close at 76%.
In over-the-counter trading, Co-
lumbia Broadcasting A and B issues
rose to new highs for the year at
33% and 33% for asking prices.
JOHNSON IBEES EAST
Hollywood, May 14.
W. Ray Johnson left Friday (10)
for New York, via a Kansas City
stopoff.
He has been at the studio a
couple of weeks arranging the new
Republic setup with Trem Cam
Incorporations
NEW YORK
„ .. Alb.iny.
Nudist Theatre Guild, Inc.; ~operatc
tlicatrea of all kinds; capital stock, 100
shares, nO par value. Rueli Jermbn, 1505
Broadway; McElbert Moore, 27 West
41th street, and Evelyn Wiggins, T West
5l3t street. New York.
Vltreed Productions, Inc.; picture busi-
ness; capital stock, lOO shares, no par
value. Anne BIchel, Betty Blanck and
Florence L, Levy, all of 1460 Broadway.
New York.
Eastern Auto BacloK Syndicate, Inc.;
all kinds of public amusements; capital
stock, 200 shares, no par value. Ernes-
tine A. Kuhns, Samuel W. Fried and
John .T. O'Connell, all of 233 Broad-
way, ,New York.
rnrwlll Amusement Corp.; theatricals,
pictures, etc.; capital stock, C shares, no
par value. Betty I^lnkelsteln, Kate
Ilelchman and Jeanne Grccngold, all of
270 .Mndlson avenue, New York.
Speal-O-PIione Companjr, Inc.; phono-
graphs, talking machines and all other
devices for the recording of sound;
capital stock. 60 shares; no par value.
W. Raymond Lapldus, 121 West 72nd
street; Pauline Rosenberg, Anna Levy,
10 East 40th street, all of Now York.
Adums Masic House, Inc., Rochester:
musical Instruments, etc.; capltol stock,
200 shares; no par value. Mortimer and
Margaret Adams, 106 Clinton avenue
south, and Effle M. Adams, 43 Roslyn
street, all of Rochester.
I^t Freedom King, Inc.; theatrical and
picture business; capital stock, 350
shares — 250 shares, )100, and 100 shares,
no par value. Ruth Kllgcr, Mathilda
Ivossack and Murray Gottlieb, all of 651
Fifth avenue. New York.
Modern Keseorch Corp.; motion pic-
tures, records, etc.; capital stock, 200
shares; no par value. Anne Kahn, 1151
President street, Brooklyn; Travis S.
r.ovy, 804 Riverside drive. New York,
and Howord M. Rosenthal, 233 West
112th street. New York.
African TheatrlonI Kntorprlse Si Pro-
duction Co., Inc.; general theatrical and
picture business; capital stock. (25,000 —
10,000 shares, $1, and 3,000 shares, iS.
David A. Donald and Clara Donald. 2010
.Sovonlh avenue, and Wiley Plant, 2100
Fifth avenue, all of New York.
Clnnudugropli I>aboratnrlon, Inc.; mov-
ing and talking picture.*;; capital stock.
JDO shares; no par value. Froem.an W.
McDonald. John S. Hoyt and Harold W.
Harwell, all of 21-09 43rd avenue. Long
Island City.
CALIFORNIA
Sacramento.
Kngllhli ('onrfSHlonn, Inr. (theatrr?
Oi e'.l Ing) ; capital, 2.500 shares; no |).ir;
Summary for Week Ending Monday, May 13:
STOCK EXCHANGE
HIch. Low. Sales. Issue an^l i ntc.
S»4 4% 8,400 American Seat
l>2Vi 84% 10,700 Col. P. vtc. (l)t
7Vj 4% 2.400 Consol. Film
2214 13% 8.500 Consdi. Film pfd. (l)t..,
140 110V4 C'tOO Eastman Kodak (7>)
15^ 141 210 .Do. pfd
laii 8% 10,300 Fox Class A
2jVi 2014 00.800 Gen. Elec. (00c) ,
Wi. 31 Vi 32,400 Loew (2)
108 102 3,800 Do. pfd. (GVt)
7'A 5H 1,400 Madison Sq. Garden....,
28V; 27 nOO Met-GM pfd. (1.80)
4^4 2Vi .000 Paramount ctfs ,
1V4 ¥: l.SOO Pathe Exchange
17% 8V1 3.000 Pathe Class A
0% 4 02,000 Raaio Corp
02<A BO 3,1)00 Radio pfd. A (3i4) '..
iOVL 3:>V4 30,000 Radio pid E
2% ly... 0,200 RKO
40% 31 40 Universal pfd
4% 2Vi 21,000 Warner Bros
24% 1414 . 1.270 Do. pfd
47% 32% 73.700 Westlnghouse
102 90 070 Do. pfd. (a',4)
• New 1035 lilgh.
t Plus stock extras.
t Paid this year on account of accumulations.
i New 1033 low.
1 _
2711
314
s
4014
114
{31
3
20
42%
osy*
Last.
7%
5011
4%
15%
U2',4
1.'.2 '
12
24T4
30
100%
7
t714
3V4
4014
1%
32
3W
24yt
40^4
looy.
2l>,4
12%
7:)14
lUil
110
90
91 Vj
!U'A
3J
03%
37 '/j
Bid.
3214
471!,
314
100
OA
103%
4'i%
38%
50
3oyj
58%
20 1<.
4.S'.i
42
.S.'ikod.
33%
48%
3%
10,'.
21.000 Technicolor
3,100 Tr.Tnslux (lOc)t
BONDS
?4.'J0.000 Gon. Thea. Eq., '40 •12%
19,000 Keith Cs, '4<i 70
33,000 Loew da, '41 101%
41,000 Par-Broadway oys. '31 •r)8
103.000 Par-Fam-Lasky Os, "47 :. 8ft
43.000 Do. ctfs 8!)
50.000 Par-Pub. Sy^s, '" 00%
00,000 Do. ctfs 00
.■!,000 RKO debs Os 31V^
C.'.O.OOO Warner Bros. Gs, '30 •0.3%
41,000 Par-Broadway 0148, '31, ctfs •.•,714
OVER THE COUNTER, N, Y.
- %
-3
-3
-1%
-1%
+1%
+3
-1-2
• New 1933 high,
t Pall! this year.
permitted to Issue 200. Directors: Donald
li. Hanson. Frank Frye, Jr., Harry
Harrison.
Ornnge County Fair, Inc.; capital, 25
shares, no par; permitted to Issue 10
.shares. Directors: H. A. Lake. S. W.
Stanley, Charles Van Wyck, John Oster-
man, Jane Kelsey. W. J. Carmicliael,
James Tultree, La Verne Van Wvclc,
Violet AU.
Clnemii I'luyers, Inc.; capital, none,
niicctors: J. Buckley Russell, Harris
Gorilon. William Broadway, Carlton
aiillln. Wully Uean.
l.n ToMcii TlieutroH Corp.; capital, l.Ono
.shares; no par. Directors: Harry W.
I'opUin, GcoiRo Ringer, Paul Zlcgier.
Cnliromla Kxposllinn Homo Co. (ex-
position exhibits); capital, 750 sliarcs;
par. $100; permitted to Issue 425 sliaros.
Directors: W. P. Framijes. E. P. Barker.
J.imcs Bonner, Jr., W. R. Mend, Enill
Price, Joseph Itrown, Jr.
Ccrtincnte changing name of ItlvprHldc
Drive A. C. to Amerlrnn Orclipstru Tlie-
iitrlriil Corp.
Uii.VH of .Sjiliidin, Inc. (pxpo.^sltlnn ron-
'■c..-s'ijns) : cnpU.-ii, $-."00 sliarcs; no pnr;
permitted to Issue 100. Directors:
George Whitehead, H. H. Reese, Harry
Harrison, Margaret Glen, Gladys Shep-
pard, Marie Tccgarden.
World 'Avc-NewB' rroductlnns, Ino,
(dim producing); capital, 100 shares; no
par; permitted to Issue all. Directors;
Edward J. Burns, Harry Rclnecke, A. B.
Wright, Alan Reynolds, Alfred Arm-
strong.
Conn Pictures Corp.; capital, 100
shares; none subscribed. Directors:
Maurice Conn, Harrv Kusnlc'k. Marlon
Kedle.
JUDGMENTS
(I'lrst name In tlipj. of drlilcir; Judir-
mcnt taker, nnd nmnunt follows.)
I'lirubi Tlientros, Inc.; Maia Fuel Co.;
Si'J.
Grand Tiir.itre, Inc.; E. F. Andrews;
$104.
.Miinhnltan I'lnj houses, Inc.; Mara
I'lii'l Co.; $n,S31.
■Walter Wlnrhell and Dnllv
Inc.: S177.
Wednesday, May 15, 1935
PICTURES
35
Film Reviews
GIGOLETTE
(Continued from page 19)
commendably, but whether thoy add
up to box oHlcc draft la doubtful.
Story had two strlUtjs on it be-
cause It deals with a pre-repeal
gangster theme in strictly pre-
rcpeal style, sprlntjlng from a sce-
nario mine that was outworked
long ago. A couple of muggs quib-
bling over whose booze should be
sold in whose nite club, as the
menacing background for a conven-
tional love yarn, couldn't very well
Bteam up much excitement now-
adays with the best of handling, and
It gets far from the best of handling
In this instance.
Gordon Kahn, who wrote the
original and adaptation, appears
capable of better things than this.
Some of his dialog is excellent, but
tossed away on tepid situations.
Robert Armstrong is wasted in a
dumb cluck part and Ralph Bellamy
as a gang chief doesn't fit at all.
Armstrong could have made "the
Bellamy role amount to sometliing.
Cook, who looks like a hoavj; no
matter how nice he's made to act,
le also out of place. Miss Ames
plays the gigolette like she doesn't
relish. It at all.
Musical numbers set in a nlte
club In uninspired fashion, with the
title theme song played by the Mil-
ton Douglas orchestra. Better pro-
duction effort iii put into many mu-
sical shorty-. liifie.
KRACH UM JOLANTHE
(GERMAN MADE)
Carl Frocllcli j,i-Oi".ucllon and Gennisl
ForelBn Film Siilcs release. Feuturea a-
rlanna Hoppo, 0\At nncli, Carata l.oeclt,
ariclulse Claudius. Uircciert by Carl Kroc-
llch. From stage play of same namo by
August HJnrlcbs; music, MildG-Mcl.*}sner. At
7911) .St.. N. Y.. wee'lc May 11, 'a5. Run-
nlnR tlma, 100 mins.
Bauer Lampken Wllhelni Krueeer
Anna, Seine Tochter Marianne lloiipe
Mueller Bunjcs Olat Bach
Bophic, Seine Selnvestcr,
.Marlclulsc Claudius
Wosemeler. Lelirer Albert Lleven
Rupf, Gcndarm Karl Dannemann
Btino Carsta Loeck
HInncrk, Kncclit Fritr, Hoopts
(In German)
As a stage play 'Krach um
Jolanthe' was the only smash pro-
duced in Germany last season.
Screen version of this tale, about
the excitement caused among the
countryfolk when the sheriff tried
to collect the tax on a prize sow,
bas been peopled, with a handy cast
and made quite dull in spots by un-
wieldy pacing of the action. Several
of the characterizations, particularly
those of Carsta Loeck, as the maid
Of all work, and Fritz Hoopts, as the
dry-wltted farmhand, pull the nar-
rative out of the rut, frequently
With thick doses of hoke that is
lunny in any language. For the
German language haunts Molanthe'
has the stuff that means better than
average business.
Name of the porker around which
the high Jinks of the yokelry re-
volves is Jolanthe. Her owner re-
lents the efforts 6t the sheriff to
make tax capital of her blue ribbon
pep, and when the latter puts the
animal up for auction the townsmen
boycott the event. The doings de-
velop after the sheriff places the
■ow in the custody of a gendarme
newly assigned to the district.
Helping out smoothly on the com-
■fdy and romantic angles of the
•tory Is Albert Lleven, as the newly
Arrived schoolmaster. OiZec.
RAINBOW VALLEY
Lono Star jiroduction and .Monogram re-
lease, .'itaivi John Wayne. Directed by R,
N. Bradbury. Producer, I'aul Malvern.
.Slory and adaptation. I.lndsley rar.sons;
camera, William liver. Al Arena. N., Y.,
two day.s, May 10. '35. ns halt double bill,
[tunning time, Ti2 mIns.
John John Wayne
lOler.nor Lucille Brown
Honors LeRoy Mason
(Jcorgo Hale .tlcorge Haves
C.alt Buff.nlo Bill Jr.
Spike Hcrl DMlard
Powell Moyd Ingrani
Kid clientele won't get much ex-
citement out of 'Rainbow Vallcj','
but this won't be due to the various
ingredients the production offers.
It's studded with punchy momenta,
but the director has overlooked an
essential item In the formula, and
that's suspense. Film's climax,
which combines the dynamiting of
a, hillside with the popping off of
several cases of pistol blanks to
make a noise epic, falls flat prin-
cipally because of the poor timing
and sense of expectation given the
scenes that lead up to this episode.
Western rates strictly for the dual
setups in the lesser nabes.
'Rainbow Valley' follows the un-
dercover-man motive, with hand-
some John Wayne doing a doughty
job by this role. Sharing the at-
tention with the shootin.", jaw-
socking and hard riding exhibits Is
a likeable comedy performance by
George Hayes as an a.k. carrier of
the mail, whose antics are aided
and abetted by a -amshackle
model T.
Xarrative deals with the sinister
soings-on in the mining hamlet of
'Rainbow Valley,' which Is cut oft
from civilizution by lack of roads
Wayne gets himself jugged In the
state pen and while there finds out
from a prisoner why the attempts
of the hamlet to build a road to the
outside world is being hampered by
a marauding gang. Following his
discharge from prison, Wayne ac
cepts from an aroused Rainbow
Valley citizenry the task of captain
ing the roadbuilders. When Wayne
becomes chummy with the suspect-
ed leader of the gang, the miners
think he has double-crossed them
but after a pitched battle between
the townsmen and the marauders,
Wayne's real Identity is disclosed,
with the fadeout finding Wayne and
the town's young blonde postmis
tress, Lucille Brown, In a clinch.
Odec,
FRED SANBORN
Dir.: NAT KALCHEIM
MGM STUDIOS
CULVER CITY, CALIF.
SUNSET RANGE
First Division production and release,
Stars Hoot Gibson. Directed by Roy MC'
Carey. Story and continuity,- Paul Scho-
field; asst. dir., Geo. Sherman; camera,
Gilbert Warrenton; editor. Ralph Dletridi,
Cast: Mary Doran. James Eagles, Walter
McGrall, John Elliott, Eddie Lee, Ralph
Lewis, Kitty McHugh. At Criterion, N. Y.,
one day, May 0. '3.">, on double bill. Run
nlng time, 52 mlns. '
Gangster-cowboy story with soft
pedal on the gunmen. Major theme
is the ranch foreman, who doesn't
liko .tho new girl owner, played in
the usual fashion with Hoot Gibson
falling about midway of the picture.
Not enough menace to stir up en-
thusiasm and directed more for
comedy than drama. Just for the
western fans.
Mary Doran has a brother who
is mixed up with a gang, but wants
to quit. They won't let him and
force him to hide $100,000 In his
sister's trunk as she starts west to
take over a ranch he has bought
for her. Gibson and John Elliott
had planned to buy the ranch for
themselves and arc resentful, but
soon fall for tho girl. Gangsters
come to get the coin and make her
sell the ranch to give them un-
marked money. They flee when
tipped feds are on their trail, taking
Miss Doran as hostage. Gibson and
friends ride to her rescue.
Gibson plays agreeably and Miss
Doran does much more than the
usual femme load In a western.
Wears Jodphurs a couple of times,
but wears skirts even on the ranch.
Other players are the usual cowboy
background with the exception of
James Eagles and Walter McGrail.
About the only thing the picture
has is a contest tie-up with a tooth
paste. Chic.
Manager — $15
Los Angeles, May 14.
Want ad appeared in a local
daily:
'Wanted, theatre manager,
experienced. Salary, $15 a
week to start.' House Is a
naborhood late run.
'Miserables' Sole 1st
Run at 40c in Ptsbg.
Pittsburgn, May 14.
Ueluctant to comply with 20th
Century's demand for higher ad-
mission prices on 'Les MIserables,'
just a week after managerial agree-
ment had brought local price war
to an end, Penn succeeded in talk-
ing homo office out of the Idea and
flicker as a result Is playing at reg-
ular scale. Only key spot In coun-
try where tariff won't be tipped for
Zanuck production.
Three de luxe houses. In an-
nouncing end of price-cutting re-
cently, placed a 25-35-40 scale for
straight pictures, with 25-40-55 for
stage shows and films. Producers
had demanded not only flesh price
for 'Les Miserables' but a 35c ta.g
at opening as well.
Spigelgass Leaves U
Hollywood, May 14.
Leonard Spigelgass has resigned
as scenario editor and associate
producer at Universal.
Departs from studio June 1.
Grace Moore East
Hollywood, May 14.
Grace Moore is en route to N. Y.
to attend the ba::ciuet of the So-
ciety of Arts and Sciences, where
she win receive an honorary fel-
lowship in the organization and, the
society's annual gold medal award.
After she appears at Covent Gar-
den, London, Juno 6, sho goe.") to
Stockholm for a command perform-
ance before the King of Sweden
and returns to irollywor.a, nrotnid
the fli-pt of AiiCMFt.
Educ. Resumes Prod.
Hollywood, May 14.
Educational resumes Hollywood
production July 1 with E. H. Allen
returning In charge of the lot'.';
comedy activities.
First on new program Is Buster
Keaton's Initlaler on series of six.
for which he signed new contract
last week.
$5,200 Awarded Gabe
Hess Vs. Pete Harrison
Pete Harrison, publisher of Har-
rison's Reports, trade paper, was
found guilty of libeling Gabriel
Hess, general counsel for the Hays
organization, by a Jury in the N. T.
Supreme Court Monday (13). Dam
ages awarded Hess amounted to $5,
200, with $5,000 of this sum fixed for
punitive damages and the balance
for comff "••saViry damages.
Harrison will appeal.
Scripting Stephen Foster
Hollywood, May 14,
Joseph Santley, has been teamed
with Elizabeth Meehan to finish the
screen play for Mascot's 'Harmony
Lane.'
Picture, projecting the life and
melodic classics of Stephen Foster,
will be under Ken Goldsmith's
supervision.
House Reviews
EMBASSY
(Continued from page 18)
1)111 just passed by Congres.s, speak.s
for his measure, another Senator
(Thomas) tirging its passage. Patlio
goes to the man in the street, al.so.
to get his views, but from Its li-
brary reminds that Roosevelt wns
against the bonus prior to election.
The show is both newsy and var-
ied in its material, besides having
more punch this week than in sev-
eral. One item Is missing for un-
explained and mysterious reasons,
the last running of the Kentucky
Derby. Reels go after many lesser
horse races held in the U. S. and
abroad, but nothing here Saturday
on the Derby, despite the large pub-
lic of Blue Grass Colonels now In
existence. Coogan auto smash dis-
aster on the Coast a week ago also
missing, but Fox brought in a clip
on the air liner crash near Kan.sas
City, Its narrator suggesting respon-
sibility rests somewhere for this
disaster.
Xew dust storms out west and the
fight against pneumonia in the
plagued region are contributed by
Par, accompanied by a clip from
Pathe concerning efforts- of the
Government to guard against future
dirt blizzards. California Scientist
and his experiment in bringing back
to life a guinea pig frozen for three
days forms another Important item
on this week's outlay.
Of lesser note, but of Interest, -arc
the following: Mexico's protection
of its sliver (Par); cup regatta won
by Penn at Philadelphia (Pathe):
Italy's new tanks and show (Fox);
Sing Sing ball game (Pathe): an-
nual pilgrimage to Lourdcs shrino
(Hearst) ; Barbara Hutton at Reno
posing for cameraman (Fox) ; Max
Baer and his opinion of main con-
tenders for crown (Fox), and relief
problem in Illinois (Par).
Among the novelties are fashlon.i
Cor men from Pathe, while in the
press agent's column Is a medal for
Ed Wynn, who remains In character
for the cameras, and a strong' plug
for Shirley Temple on the occasion
of her birthday celebration at the
Fox studio. Narrator mentions title
of her next picture twice. Fox's
good dialectician Is on hand again
for a few laughs as a Tenneseee big
boy lifts a young bill off Its feet.
iBuslness weak Saturday, due prob-
ably to sunshine. Char.
lohg-windcd monolog anent Ameri-
can tune-smithing. Miss Selby Is
shown Icadiitg the ork in a glovc-
litting, backless evening gown— and
plenty hotcha. It looks like another
Ina Uay Hutton affair, but soon
Howard Emerson takes the baton
and from then oil it's just another
hand except thai the sexes are
mixed. The Selbys' 'Minnie the
Jloocher' routine helps close tho
show, but Arlene Selby's first dance
number, an Hawaiian aero affair,
follows too closely on a straight
aero dance delivered by Gertrude
Briefer. Latter is fair.
Musically the band is good. In-
cluding Zez Confrey, composer of
'Kitten on the Keys.' who solos
with the piece. There's also a har-
mony trio. The Dollies, who sing
nicely by themselves and with a
male quartet, The Vikings. Other
specialists are the Donatella Bros.,
accordionists, one of whom breaks
into a rubber- legs dance that drew
the second top hand at this catch-
ing. Henrietta Borchard, violinist,
plays a Kreisler number that, be-
sides being so slow, doesn't fit into
a resume of American composi-
tions; Cliff Crane adds an eccen-
tric dance routine; fairly funny
hoke vlollnlng is contributed by
Don Davis; and George Brunies de-
livers a blah imitation of Ted
Lewis. Also in the layout, but
practically lost in the shuffle, are
Stewart and Lea, ballroom team, In
a bullfight Interpretation.
Rather a shame that 'Mills
Cavalcade of Music' should be such
a limpid affair, for its ingredients
(specialists and musicians) are tine.
Scho.
Far East Pic at MG
Hollywood, May 14.
Karl Detzer, at Metro, Is writing
an original, 'Plunder,' based on Far
East trading.
Larry Welngarten produces.
'GIEL FRIEin)' STAETS
Hollywood, May 14.
'The Girl Friend' starts at Colum-
bia tomorrow (15), Eddie Buzzell
directing.
Complete cast Includes Ann
Sothern, Roger Pryor, Jack Haley,
Emma Dunn, Inez Courtney and
Ray Walker.
OAMBT'S OFEBA HC
Hollywood, May 14.
Fox has signed Marie Gambarelli
for a featured part In the opera pic-
ture being made by Jesse Lasky.
Nina Martini also In cast.
Al Green directs.
WB Adds state, Johnstown, Pa.
Pittsburgh, May 14,
WB's Pittsburgh zone has added
another house to its string, state. In
Johnstown, Pa., theatre, once
operated under a Joint ownership
with Par-Publix, has been in
Federal receivership for some time
and deal was closed over weekend
after negotiations extending over
a year. With bill of sale, Warners
also acquired house's booking
franchises.
Harry Schercr, former owner afd
operator of Cambria in Johnstown,
ha.q been namftd to manage the
Strtte.
Alabama's PropoBcd 10%
Birmingham, May 14.
Long anticipated bill to tax
amuh-ement Industry 10% of gro.ss
recclpt.s hap been InfrfiOiH-eil In
le^lvl.n tnre.
STATE, N. Y.
('CAVALCADE OF MUSIC' UNIT)
This unit is costing the State a
little over $5,000 for the week. It's
an. expensive stage show for any
theatre nowadays, and still leaves it
to the film, 'Reckless' (MG), to get
the business. House Friday eve-
ning only fair.
'Cavalcade of Music' attempts to
live up to Its strong title, but sel-
dom succeeds. What It does
achieve is a slow-moving enter-
tainment running a little more than
an hour, and at some points the
long stretches of melody tend to
act like a lullaby. Twenty-one boys
and girls constitute the band, with
a long string of specialists in sup-
port. Faulty construction, how-
ever, holds everybody down, with
the exception of Martha Rays, a
new addition since 'Cavalcade' was
first caught under Unit Reviews
last week at the Met, Brooklyn.
This Raye gal has achieved some-
thing of a Broadway rep, through
her work in the niterlcs. She lives
up to it in this show, being Un-
doubtedly its strongest point, and
dlspKiylng enough to rate her as a
drunk comedienne of major propor-
tions. Second in line for honors is
George Huston, barltone-m.c, who
struggles as best he can with poor
material In a poor opening depict-
ing tho unit's title. A scrim masks
the band while Huston, under a pin-
spot on the apron, chronicles the
advance of American music with
interpolations by the spcciallstH.
It's too long — too obviously an at-
tempt to Inject cla.ss Into a produc-
tion effort that could not have
stood up on its own.
Arlene and Norman Selby, usu-
ally a sock dance team, !ire taking'
rough treatment after what ap-
pears a .smash opening. As the
scrim parts following Huston's
PARAMOUNT, N. Y.
Supper show biz at the Par open-
ing day was surprisingly off for a
Mae West flick. 'Goln' to Town'
(Par) is the attraction.
Sole flesh within the auditorium
Is of a musical nature and, consld-<7'
erlng the union scale Investment
alone, It's a pity something Isn't
done to stretch the rubber band a
trifle on the b.r., no matter . how
limited, and ihake it mean some-
thing. All it shapes up to now la
a lot of music. Too much.
'Opera vs. Jazz' Is the overture,
maestroed by Edward Paul, and It's
Just another version of the same pit
band revues which the librarian or
somebody slaps togcthei*. This la
a contrast between arias and tin
pan alley. If Intending to give the
old masters a break it's at the ex-
pense of the audience— from dulcet
strings and woodwinds the pace
shifts sharply to blatent, brassy
cacophony and It's enough to Jar
the nerves even of an usher. The
Meditation from 'Thais' and then
into 'St. James Infirmary,' and such
contrasts, is very shiver-your-tlm-
bers.
Newsreel breaks that up and then
comes Reginald Foort, heralded as
England's foremost organist, who.
does a niuslclanly and competent
enough Job at the console, but it'a
not much of a variation from the ex-
tended pit boys' session, and so r.
Foort is a bit handicapped.
For the rest there are a couple
of Par serial short.s and the tisual
trailers. Abel.
Pink 'Devil' in Chi
Chicago, May 14.
After being originally rejected by
the local censor board the Dietrich
picture, 'Devil Is a Woman' (Par)
has been okayed with an 'aduUa
only' label after a couple of cuts.
Slated for the loop showing at
the B. & K. Apolli.
Lederer Out, Aherne
Deal for 'Musketeers'
Hollywood, May 14,
Francis Lederer Is out. of Radio's
'Th^'ee Musketeers,' studio trying to
got Brian Aherne for the part, on
loan from Metro.
Finishing the script of 'Muske-
teers; Dudley Nichols will do a
continuity tightening Job on 'Shoot-
ing Star,' and then takes a three
months' vacation east. '^'^
''The Peak in Risley Work Today"
THE FIVE MAXELLOS
lirprinifiil fi'vm *V(ii'icly*
13.f.-)
"Tile iiri'/o iilrr(; of fthowmiinslitj) roinrH ^vltli the ]''Ivo .>1m.x«*IIoh.
Tlif.v prolialily ri'|)r('»ent llio pcnk In Itlttley «<irl( todiij'."
Hhan.
Manrgcment. JOHN MAXELLO
S6
VAJlIETr
Wednesday, May 15, 1935
QUEEN OF SONG
WITH AL. GOODMAN'S ORCHESTRA
the new 4 * * * * program on C. B. S. Sunday nights, "RHYTHM AT 8
for Lehn & Fink's 'LYSOL' DISINFECTANT
ORCHIDS
"Ethel Merman, succeeding Cantor on the air,
started off with a powerful bang."
WALTER WINCHELL— N. Y. Mhror,
'"Rhythm at Eight'. ..is smoothly staged... copi-
ously sprinkled with sufficient clowning... des-
tilled to provide itself with a sizable and appre-
ciative audience."
MARTIN J. PORTER — N. Y. Eve. Jonnial, May 6
"Ethel Merman's brilliance... can stop. any show
with a tune that has any merit. . . If there had been
nothing more to it, it would have been a good
show, but...'1'he program as a whole is swiftly
paced . . . Even the talk is bright and merry.
'Rhythm at Eight' is a program to make Sunday
evenings more delightful."
AABON STEIN— N. v. Evening Post, May 6
"Ethel Merman and Al Goodman's capable music
bowed in with a new show that was better than
good. Ethel. ..is a honey of a song stylist."
ABI GREENBERO— N; Y. Daily News,
"Our hat is off to Miss Ethel Merman foe her superb
work Sunday night... She is the new sensation
of radio!" ^ICK KENNY— N. Y. Mirror, May 6
"Ethel Merman was ter-riffic on her opening
air shot." eq SULLIVAN— N. Y. Daily News, May 7
"If only because she sang 'I Get a Kick Out Oi
You', the program can be stamped a winner...
As far as we're concerned, she may repeat it every
week... Well, every other week,"
LOUIS REID— N. Y. American, May 7
OTHER WOWS
PIONEERED ON COAST-TO -COAST NET-
WORKS (COMMERCIAL PROGRAMS) BY
LENNEN & MITCHELL, INC.
PAUL WHITEMAN DICK POWELL
FRED WARING WALT DISNEY
TED FiO-RITO RUGGLES & BOLAND
* EDDIE CANTOR
* Eddie Cantor's first broadcast on a coast-to-coast
network was made from his dressing room at tho
New Amsterdam Theatre, during his engagement
with the Ziegfeld Follies of 1927 (Old Gold spon-
sored the broadcast).
FOR RADIO PROGRAMS THAT CLICK ... CONSULT
liENNEN & Mitchell, inc.
17 EAST 45th STREET, NEW YORK CITY
MURRAY HILL 2-9170
Wednesday, May 15, 1935
RADIO
VARIETY 37
UNCERTAINTY VEXES WAX
Sound-on-Film Vs. Transcription
Broadcastei-s see in the spread of the use of film sound record-
ings In radio an opportunity to get away from the necessity, as
Imposed by the Federal Communication Commission's regulations,
of announcing: 'This Is an electrical transcription made for broad-
casting prposes.' There Is nothing in the commish's rulebook that
deals with recordings made by the electric photo-cell method.
Matter of eliminating this announcement altogether comes up
for a heaving before the commission June J 8. Even though the Tptc
doesn't act favorably on the pica, the broadcasters do not figure
that the air supervisors will so amend the announcement regulation
as to include film clips. Proponents and opponents of the anti-
announcement move have until this Saturday (18) in which to file
a notice of appearance on the issue with the commish.
Possibilities of the spread of film recordings in broadcasting have
been brought to the fore by the business of this description that
l3 beln_, placed by Bromo Seltzer. Don Lee Network is making an
exception In the case of this account's Pathe News clips to the
regional's policy against the broadcasting of a recorded show over
a hookup. Reproduction from the film's sound track will be done
at KHJ, Los Angeles, and fed to all the stations In the Don Lee
link. Other instance of these clips being released over a hookp so
far is the Mutual Broadcasting System.
PAYING TWICE
FOR MUSIC
-LANDRY
'I'oronto, May 14.
Because it would be impossible
for the Canadian Radio Commission
to operate without using ihe reper-
toire of the Canadian Performin.^:
Right.s Society, which controls 90%
of all popular music, the CRC is
Btill paying license fees to the Ca-
nadian collection agency for ASCAl'
and the British Performing IHglits
Society — but under protest. So
etatod Col. Philip Landry, CRC sec-
retary, in testifying at the govern-
ment probe into CPRS' activities.
During- the fiscal year of 1934-35,
the Commission paid the CPRS
J15,S94 in fees.
Not only the CPRS but organiza-
tions and music publishers in the
United tjtatcs are charging the
. Canadian Radio Commission for the
broadcast of the same music. Col.
I^andry said. Citing as an example,
he told how the Commission had
paid CPRS for the right to broad-
cast 'Chu Chin Chow.-' Although
the Society had. represented Itself
as controlling Canadian rights, two
different m\islc publishers, after the
broadcast, claimed ownership of the
copyright and demanded payment.
Canadian Radio Commission Is
not a profit-making venture but Is
the government's Instrument In na-
tionalizing radio, said Col. Landry.
Only 8% of total revenue came
from commercial broadcasting. Last
year's government grant was $1,-
000,000. For this fiscal year, the
CRC budget calls for an expenditure
of $1,500,000. Because Commission
programs would be 'virtually crip-
pled' it the repertoire of CPRS was
not used, the Commission Is con-
tiniiing to pay foes, but under pro-
tost, he said.
CROSBY, WOODBURY
IDEAS DISAGREE
Woodbury has not renewed with
BIng Crosby for the fall. Pri-
marily standing in the way of a
new contract Is the refu.sal of the
account to again allow the singer
to have full authority over the pro-
gram. Under the past season's ar-
rangement Crosby picked his own
supporting cast and numbers.
Crosby has turned down other
propositions because they call for
his being part of a variety show.
No Holtz Renewal
Lnu Holtz is not being renewed
by J. Walter Thompson for Kraft-
Phcnlx's Thursday night spot on
NBC. Comic ha.s five programs to
KO.
Expiration of the present deal
•will have riven him a run of 17
weeks.
Jim Harkins' Chance
Jim Harkins will bat for Fred
Allen on the Bristol-Myers show,
commencing July 3, when Alien
goes on vacash. Harkins takes
over the spot for 10 weeks, with the
rest of the program setup remaining
as is.
Harkins was formerly of the
standard vaudeville comedy team of
Jim and Marlon Harkins. He's been
handling the amateur portion of the
Allen program.
Boston Herald Behind
Replogle, Turned Down;
Wanted 1,000-Watler
Washington, May 14.
Roundabout moves of the Boston
Herald-Traveler to acquire a radio
outlet were nullified last week wlien
the Federal Communications Com-
mission refused to issue a construc-
tion permit to Delbert E. Replogle
of Boston.
Seeking authority to build an ex-
perimental broadcast station using
the 1570 kc channel and 1 kw power,
Replogle failed to submit adequate
proof that construction and opera-
tion of the transmitter would serve
the public Interest and did not dem-
onstrate financial ability to main-
tain the station, Commish said in its
formal decision. Testimony reveal-
ing promises of financial backing by
the Boston sheet was rejected,
knocking foundation from Rcplogle's
case.
Reviewing the record, Commish
remarked that Herald-Traveler had
contracted to put up 'such amount
of money as it shall be satisfied will
be necessary to the proper erection
of the said broadcasting station,'
but emphasized that the publishing
firm had no application pending and
that Replogle 'is not Interested in
obtaining the privilege applied for
on his own behalf'.'
Because under requirements of
the 1934 law the applicant 'must be
the real parly in Interest,' Commish
said evidence of the financial sound-
■ncss of the Herald-Traveler cannot
bo considered and that without this
evidence the record contains no
facts showing that Replogle will
have sufficient funds to carry out
the project.
Replogle, consulting radio cngi-'
ncer of Ridgewood, N. J., served as
chief engineer for DeForest and
has been connected with Ilygrad
Sylyanla and Jenkins Television
firms.
Alonzo Cole III— Drops
Alonzo Decn Coie In 'Witcli's
Tale' on WOR, New York, collapsed
Just before hroadca.sting last Thurs-
day night (9), so station had to
substitute music at the last min-
ute. Cole had rehearsed steadily
for a long time, and then suffered
an atta k of appendicitis which laid
him up. No understudy was aviill-
able at the time to pinch-htt.
Announcement was made after
the opening gong sounded, with a
studio ork culled Into action to fill
In. Cole who also scripts the series,
slated for a rest and vacash.
NBC ASKS PUBS
imOUTUS?'
Feud Within ASCAP and
Threatened Withdrawal
in 1936 of Numerous Mu-
sic Publishers Adds Con?
fusion to Transcription
Business
FEES MAY JUMP
Turmoil now prevailing in the
performing rights field has created a
feeling of uneasiness among the
makers of syndicated transcriptions.
NBC particularly wants to know
what assurance it can have that the
syndicated series it is preparing for
future distribution will not be
barred from broadcasting over sta-
tions to which they aire sold by the
breakaway, for Instance, of the
Warner Bros, music publishing
group from the American Society
df Composers, Authors and Publish-
ers.
Questions regarding the future
protection of these syndicated wares
have been prdmpted not so much by
the outcome of the pending disso-
lution suit of the U. S, government
against ASCAP as by the failure to
date of at least 10 of the country's
leading popular music publishers to
Seek 5- Year Terms
Progress being made by the
two conferring factions in-
dicates that radio's reps and
the directorate of the Amer-
ican Society of Compo.seis,
Authors and Publishers may
get together on a new five-year
agreement before the National
Association of Broadcasters
opens Its convention in Colo-
rado Springs July 7.
Delegations from the two Ih-
industries held their second
parley on the new contract
Monday (13), with both coter-
ies showing an Inclination to
bring the matter to a signatory
stage as quickly as jiossiblo.
For the first time the subject
of the threatened breakaway
of the Warner Bros, publish-
ing group from the Society was
brought up by the radio con-
tingent, Question propounded
was what provisions could he
made In the contract for a re-
vision of terms In the event
the WB music firms were not
members of the Society with
the advent of 1936. Nothing
definite was agreed to on this
point.
renew their membership contracts
with the Society. These agreements
expire Dec. 31, 1935.
While the subject has been
brought up by every Important
transcription manufacturer In the
business It Is NBC which has been
most urgent Ih asking the music
industry to do something about
clarifying the problem. NBC has
pointed out to the music trade that
it cannot undertake to make heavy
Investments In recorded sust-'iininj,'
programs unless It knows In ad-
vance that the numbers used in
these platters will be available for
airing after Dec. 31 by the same
group of stations that buy them In
the meantime and are currently
llccnseefl of the American Hocinty.
It Is quite possible, NBC further
points out, that many of tlio
publishers whose works aie involved
in these transcriptions will after
Dec. 31 elect either to keep tho.sn
componltiona off the air or ask p'-r-
formlng rights prices that will he
prohobltlvc for certain NHc d!K<^
clients to use the scries.
NBC'S Proposal
One way out of the dllomma su^'-
sested by NBC Is that a publl.slir-r in
granting a mechanical license bf^foi e
Dec. 31 agree that, regardlrss of
what happens to his membni shlp In
ASGAP after that date, the users
Bread Companies Competitive;
Soaps Also Active as Spot
Biz Looks for Socko Summer
PARENTS INVITED, TOO
uintuplets Sponsored on
ir by Government
Toronto, May 14.
The Misses Dionnc extend a cor-
dial Invitation to their friends to
listen in on their first birthday cele-
bration at the Defoe hospital on
May 28, when the party will be car-
ried on the coast-to-c6ast network
of the Canadian Radio Commission.
Combined efforts of the five little
girls in huffing and pufllng to blow
out that candle will be the high-
light. Included In the 30-mInute
program will be a contrast between
the voices of the quins as they were
six months ago and as they will be
at the birthday party. The first will
be made possible by the recordings
made last year when the Commis-
sion presented them to the world for
the first time.
Dr. Dafoe heads the list of guests.
Even Mr. and Mrs. Dionne have
been Invited.
Radio Code to
Remain as Is
In New N.R.A.?
Washington, May 14.
Unless unexpected changes are
ordered by Congress, the radio code
will continue pretty much as is for
the duration of the period that the
National Recovery Administration
Is extended.
Satisfied the pact in present form
will be within the scope of the new
legislation, James W. Baldwin, ex-
ecutive officer, and radio codlsts are
unconcerned about the future of the
broadcasting agreement and con-
template no steps to ' itiate
changes.
Exact character of the continuing
legislation remains to be seen, but
judging from present signs there
will be no alterations which would
have a serious effect on the radio
pact. Resolution scheduled to re-
ceive senate approval stipulates
that price-fixing will not be toler-
ated and that Intra-statc enter-
prises must not be bothered, but
on both of these points the radio
document Is In the clear.
Reopening of the broadcast code
is not believed likely although the
matter cannot be settled finally un-
til Congress completes work on the
resolution continuing the NRA.
Decides Not to Walk
St. I^ouis, May 14.
John ) I.'irrington, sports iin-
nouncor on KWK, St. Louis for the
W'hoatics play-by-play report of the
baseball games, threatened to walk
off tho program last week.
Cliif.ago office of Blackctt-Sem-
plo-IlummorL agcnr-y. however, K"t
in touch with both the station and
Harrington and remind'-d thf-m of
tho announcer guarantee In tlif con-
tract. Ifarringlon chanK'-d his
mind.
involv(-d will not bo sul)Jci:t to rate
higher than that asked by the
A;n"ili-.'ui Society. I'ubllslK-rs who
to i\!iU' have not extonded their
contrants witli the Society '-ontend
that any sui-h stipulation would
prove lmpi;).ctlcablff and th.it the
only thing which thr; tran.scriptiori
mal<f-r can do is t.'rl((- ;i fh.'iiu-(- on
the flifforciicos b"lw(;fii thcinjf -Ivfs
and the SociMy being sIraiiLrlilciicd
out anri tho rnernlifishii) sruip re-
maining as It Is to date.
Spot broadcasting looks set for
the best stretch of summer business
since 1931. Important bread, soap
and tobacco accounts have already
disclosed their summer plans in this
field, while several rriajor auto
manufacturers have under consid- .
eration extensive platter campaigns
for debut in rriidsummer. Ad agen-
cies report that clients are less
loath this year than ever before to
wait until the fall to tackle spot
broadcasting and that this end of
the industry will be loaded during
the warm spell with an unusually
large number of test campaigns.
What Is expected to prove highly
profitable to local stations is the
trade war that Is brewing among
the big national and regional bread'
baking companies. This battle for
consumers' attetition, which so far
has made itself most noticeable In
Detroit, Columbus and other mid-
west cities. Is figured soon to spread
nationally. In Detroit the Ward,
Continental, General and Gordon
baking companies have been using
as their main sales argument th'6
claim that the bread of one coif^
tains more milk than the other.
Ward, which has been successful in
this particular scramble for trade,
is arranging to Invade other mar-
kets with the same sales angle, with
radio the major medium.
Other Big Buyers
Four soap- brands that have laid
out hefty campaigns for themselves
during the summer are Life Buoy,
Fels Naptha and Colgate's Crystal
White and Octagon. Two other
heavy spenders on the slate for this
period arc Bromo Seltzer with its
Pathe news clips and Herbert
Tareyton cigarets via jingle con-
tests. Penn Tobacco's campaign,
with sports the specialty. Is due to
take in a substantial number of
spots above those already contract-
ed for.
National Sugar jnoves into the
spot field this summer with a series
of test campaigns u.sing local tal-
ent. Towns which have been .se-
lected to date are Pittsburgh, De-
troit, Ft. Wayne and Milwaukee.
Continued Huddles of
McCosker and Bachrach
Start Trade Rumors
During his visit to New York last
week Mayor Harry Bachrach of At-
lantic City held a meeting with Al- i
fred J. McCo.sker, president of WOR, I
Newark. Jjachrach has under con- '
sideratlon several operating propo-
sitions for WPG, whose manage-
ment CB.S relinquishes to the re-
sort's municipal government at the
end of June.
Theodore C. Strelbcrt, assistant to
McCosker, declared sevcnil weeks
ago that WOR was in no way Inter-
ested in taking over the operation of
Wl'd. McCosker's pourparlei-H with
Hachraeh has caused tho trade to
wonder whether the WOR prez Is
considering assuming the opor:)ilon
of Wl'f; as a personal enterprise
Anioiig the stations that have
evineed an interest In working out
a deal for WPG with the munici-
pality are W.M(; , Now York, ancj^,
VVIP, Philadelphia. I'roposal )nad(y-''
by Donald Flamm, head (jf W.MCA,
calls for taking the outlet over on a
service fee basis.
Visiting New York
Joliil I.. aiU, AVLW, Cincinnati.
William ;. Ht(;oss, WLW, Cin-
<'innati.
Oon Becker,
.•\rllnir f'lian
'■iiinaii.
Dave
./olm
zoo.
iiurt a'luire, WllK,
38
RADIO
Weduesday, May 15, 1935
Mutual Flirting with KWK in
St. Louis, Shepard Web in N. E.
LABOR TALKS SPONSORED
Chi, ago. May 14.
PossibilUy that Mutual broad-
castinB: sysleni will shortly realize
Us hopes oi" getting a permanent
outlet in St. Louis and In New Eng-
land became brighter last week
with reports of NBC difficulty In
lining up KWK In St. Louis and
WEEI In Toston. Understood that
KWK withdrew from the new NBC
contract just one week after ten-
tatively okaying the new block
time deal. Under the new contract
the parties concerned .have 30 days
■ In which to reconsider.
Mutual has been scouring St.
Louis for a possible putlct from that
town to cover the southwest and
has been reported pretty close to
a deal with WIL. But KWK would
have the edge for NBS because of
higher wattage.
In New Englanil the Mutual web
Is talking fast to John Shepard
for the Yankee web affiliation. And
events indicate that WEEI may
throw off its NBC red chain hook-
up and move over to Columbia
which is now on the Yankee re-
gional. In which case it's conceded
that Shepard will Join MBS with
whom Shepard has been very
friendly since the inception bf the
Mutual setup.
Judges Qet Prize, Too?
WOR New York prize win-
ning amateur playerSj the
Chatham (^ommHjiity Group of
New Jersey, sail for Bermuda
June 1 to give a command per-
formance ;before the govern-
ment' officials there. Besides
the cast 'ot five, the three
judges, Peite Dixon, Charlotte
Geer and Curtis Mitchell will
also probably go.
Entire trip free to the party.
WATR, WATERBURY,
ON YANKEE NETWORK
Mental Plea Fails
To Save 22-Year-Old
Russ Swiger from Chair
Zanesville. O., May 14.
By decree of the state Supreme-
Court, Russell Swiger, 22, Pitts-
burgh radio entertainer and orches-
tra leader, convicted of killing a
ZaTiesville fllling station operator
during a robbery, must die in the
electric chair on May 22, unless ex-
ecutive clemency is extended.
Originally scheduled to pay the
penalty in the chair April 6, Swigei;
appealed to the Supreme Court,
which overruled his plea and fixed
May 22 as the execution date.
Grounds on which the unsuccess-
ful appeal was based alleged th&t
Swiger, while aii adult in years,
actually has the mentality of an
elght-ytar-old hoy.
NBC SHUFFLES AIR
ACTS AROUND MAP
NBC's local stations' booking dl
vision set several new talent acts
this past week. Mac and Bob (Les
ter MacFarland and Robert Gard
ner), ballad warblers, formerly on
WLS and other Chi outlets, were
brought into KDKA, Pittsburgh,
last Tuesday. Team is blind.
Three Little Maids, harmony trio
(Evelyn, Lucille and Eva Over
steak), from the same stations, are
In New York now being gr< omcd
for major broadcasting.
Department also brought Doc
.Schneider and his Texas cowboys
from the Rio Grande district up
north into WGY, Schenectady, where
they begin broadcasting. Hank
Keene and his radio gang (6) moved
from KDKA to WEZ, Boston, to be
on twice dally starting today (15)
This Is the fourth year for this
group to be under NBC's wing. Act
carries its own tent for any one
night stands along the way. Start
Ing In June, company will begiri a
short tour of tlie New England
states to give people a first-hand
taste of their stuIT.
Negotiations handled through Sam
Ross.
The Transradio
San Antonio, May 14.
After a lengthy ogling WOAI,
town's 50,000 watte r, Installed
Transradio news efCoclive May 10,
discontinuing pross-radio.
Believed, to be first Texas or
southwestern outlet to use the
short-wave news service.
Syi'acu.sc, May 14.
WSYR (NBC), which heretofore
has derived its news bulletins and
material for news comment largely
from 'The Horald,' has signed with
Transradio.
As soon as installation Is com-
pleted, will add three 15-nilnute
«r7.-ws broadcasts dally.
Watcrbury, Conn,, May 14.
Station WATR, in an unexpected
move, last week joined the Yankee
Network as a regular member. Sta-
tion began carrying Y'ankee pro-
grams day after announcement was
made! News came as surprise to
Connecticut radio men, for it had
been reported that negotiations be-
tween John Shepard, 3d, Yankee
boss, and Harold Thomas, WATR
owner, had been dropped.
Addition of WATR gives Shepard
chain three outlets In the state,
with WDRC, Hartford, and WICC,
Bridgeport, already linked. Move
will probably mean an upswing In
the Yankee rate card, but no figures
tor time have been given out.
17 OHIO STATIONS
JOIN ASSOCIATION
Columbus, O., May 14.
Representatives from 17 out ot
the state's 21 stations met In Co-
lumbus last week and organized
themselves into the Ohio Association
of Broadcasters. Fred A. Palmer,
WBNS, Columbus, was elected
chairman. John F. Patt, WGAR,
Cleveland, vice-chairman, and W.ir-
rcn P. Williamson, Jr., WKBN,
Youngstown, secretary.
Among the speakers at the two-
day pow-wow were Anning S. Prall,
chairman of the Federal Communi-
cations Commission, Philip Loucks,
executive recretary of the National
Association of Broadcasters, and
Arthur B. Church, head ot KMBC,
Kansas City, and chairman of the
NAB's commercial committee.
Topics that received discussion frpm
tho gathering were station policy
toward hard liquor advertising, In-
tra-state telephone line rates, edu-
cational broadcasting and legisla-
tive policies.
Bridgeport Union Series Attracts
Commercial
Bridgeport, May 14.
Outlet Clothing Co. goes on WICC,
local Yankee Webber, as sponsor of
13 weeks of addresses presented by
Central Labor Union of Bridgeport.
Series opened with old-age pension
boost by John J. Egan, secretary of
State Federation of Labor.
Sponsor figures on good will of
labor.
COSMETICS A
GROWING CBS
GROUP
D.evsilopment of its cosmetic busi-
ness Is traced by CBS In a mono-
graph turned out by the network's
research department and slated for
distribution among the advertising
trade this week. Figures contained
In the study show how the web's
income from the beautifying indusr
try jumped from $207,635 in 1930 to
$1,614,142 in 1834. Although the cos-
metic field was represented on the
CBS books In '32 and '34 by the
same number of accounts, 16, last
year's expenditures were higher. In
1932 Columbia's gross In time from
the cosmetic Industry tallied $1,-
487,701.
Review of the five years discloses
that one account, Bourjois Sales,
was represented on the network
through the .1930-34 stretch, that
three, Edna "Wallace Hopper, Corn
Products (Linlt) and Jad Salts has
remained loyal for four consecutive
years and that Woodbury Soap has
been with the network for three
consecutive years. Lady Esther's
expenditure of $472,226 In 1934 made
it Columbia's top source for any one
year. In 1933 the latter account
brought the network $6(J,000.
GETS NBC VACATION
TO DOUBLE FOR CBS
Chicago, May 14.
Boston store, department em-
porium, now .has the third amateur
show of Chicago. Is running on
both WMAQ, tho NBC station, and
WBEM, Columbia outlet, from a
stage right In the store. Amateurs
being m.c.'d by Norman Ross,
NBC announcer.
In order to permit Ross to work
on the WBBM transmitter NBC
gave the announcer a leave of ab-
sence, shifting Ross from being an
NBC employee to a freelance per-
former handled by the NBC ertlst
bureau.
Please Don't Call Us a Network!
Aversion to Description Notable as WMCA,
WIP, WCBM, woe, WDEL Organize
Expansion of Inter-city hook-ups
between WMCA, New York, and its
new out-of-town associates In
Baltimore, Washington, Wilming-
ton etc., was discussed at a busi-
ness session last Thursday (9) In
Nc^y York. Preliminary details
were Ironed out. John Hayes of
WIP, Phllly, and George Roeder of
WCBM, Baltimore, attended the
business huddle, with the latter
also representing WOL, Washing-
ton, and WDEL, Wilmington.
Revision of WMCA's current
dance spread will include several
new out-of-town musical contin-
gents. Als9 Five Star Final series,
just sold this past week to Tas-
tyeast is to be fed to the surround-
ing outlets. Whore commercial
palaver is run, Incidental music
will be used to fill In at the other
cuds.
WOL Is to supply New York with
tlie Army and Navy bands. Also
Congressmen and Senators to dis-
cuss national events.
WMCA still ships away at llic
mention of the word 'nolwork,'
though the sot-up rosoinbles one in
most respects. Hoodoo luck stallc-
ing 'third networks' has s.cemingly
made bro.adcasters disinclined to
have the phrase thrust upou them.
Ford's Used Car Plugs
Chicago, May 14.
Ford will start on the air shortly
with some 112 announcements, us-
ing four announcements dally in
four weeks for the used car section
of the Ford dealers.
Placed through McCann-Erickson
locally and N. W. Ayer agency-
FIFTH SUPER-POWER
STARTS IN CHICAGO
Chicago, May 14,
With the boost of the CBS-
WBBM transmitter of 50,000 watts
last week, NBC now rushing to
completion the new WMAQ rate
setup and will b'> -eady to spring
50,000 watts on that station by July
15,
Will make it five 50-kilowatt out-
lets for Chicago, WLS, WE.NR,
W.MAQ, WBBM and 'WGN,
Everett Jones new manager of
NBC Artists Bureau In San I'ran-
oisco, succeeding Lou Einmel, For-
mer was buslne.ss man.Ti;er for Jolin
Charles Thomas,
Air Decency League's Letter
Under a New York letterhead reading 'National League for De-
cency in Radio (In Process of Formation)' the following epistle has
been sent out as a publicity release.
One phrase of the In-process-of-formatlon league reads 'The
Protection of the American Home Against Indecency and Allen
Propaganda Is All-Important — Sex Delinquency and Moral Per-
version Greatly Increased.'
Full text of announcement follows:
TO THE PRESS:
The publishing and distribution of a 8ucces;sful newspaper ot
magazine requires a tremendous expenditure of energy, worry and
money. The service you have rcn'dered, and the employment you
have made possible, merits you something better than that which Is
permitted to your competitor to monopolize at little expense, name-
ly, the broadcasting of news items to your readers.
In addition, you are further handicapped In that your competitor
la able to offer a combination of radio and newspaper advertising
at a rate which surely does not help you. Such a condition Is not
tolerated by either the public, or the workers In newspaper and
lAagazlne offices of Great Britain, or Canada. 'Why should It be
permitted to exist In the United States?
Surely, the Power Trust does not as yet control the press?
The amount of advertising diverted In 1934 from newspapers and
magazines to radio approximated $77,000,000. Based on the first
four months of 1935, It is estimated that nearly $100,000,000 will be
spent by commercia:l sponsors in radio advertising. In addition,
and no doubt of far more Interest to you. Is the fact, as the en-
closed broadside Indicates, that unclean and offensive utterances, as
well as alien propaganda, of a type that no self-respecting pub-
lisher would originate. Is now being broadcast by radio.
The Parent-Teachers' Association, in convention at Miami, Flor-
ida, last week, endorsed a resolution calling for the elimination of,
or a change in, the type of programs now being received in Amer-
ican homes. On May 3, at the American (iouncil of Education meet-
ing held in Washington, D. C, Superintendent of Schools Harold
G, Campbell of New York city, in expW^ning the difficulties In child
training today, due to the twilight hoir radio programs, stated In
part, as follows:
'That hour between the dark and the dayllglit that Longfellow
called the children's hour, and that was devoted to story telling,
and the companionship of parents and children, is practically un-
known In the city. The time is consumed in ways far less bene-
ficial to character, and among them Is the way of the commercial
radio program.' . . . 'Since the home plays a dominant part in de-
veloping the personality of the children, what prograra should be
set up for the rehabilitation of the home, when anti-social, immoral
and other destructive conditions present Insurmountable obstacles?'
We would appreciate your co-operation and endorsement In mak-
ing possible the purposes herein set forth by the National League
for Decency In Radio.
■Very truly yours,
National League for Decency in Radio.
Wax Works
Popsicle starts a twice-weekly
wax series over WOR, Newark, May
21. Show, tagged 'The Popsicle
Adventure Club,' was built by ;Ben
Rocke and placed by the Dorland
agency. Contract Is for 13 weeks.
News- Week's transcription series
which World Broadcasting Is re-
cording has been sold to 20 sta-
tions starting immediately. A test-
er was submitted to 100 scattered
outlets over the country, with con-
tracts received for the 20 on 13
weeks basis.
Martha Atwell, continuity di-
rector at WBS, Is turning out a
double-paced job on the series.
Writing is done on Saturdays and
Sundays, with rehearsal, produc-
tion and recording conducted on
Mondays, Shipment is then ready
by Wednesdays midnight. Human
interest stuff, gleaned from News-
Week pages, is relayed Into the
disk, and fresh each week.
Swansdown Flour and Baker's
Chocolate has placed, through Na-
tional Export Advertising Service,
an order for 40 wax programs for
broadcast from 'Venezuela, Colom-
bia, Central America and West In-
dies stations. Each firm will get 20
ot these one-minute programs. They
will be entirely in Spanish and are
to be transcribed by Broadcasting
Abroad, Inc.
Arthur M. Davis of S. Hoffnung
cS: Co. of Sydney, Australia arrives
in Los Angeles, May 18, looking for
radio discs. Michelsoni and Stern-
berg, New York, is the American
representative for Hoffnung.
American Telephone & Tele-
graph's 50th anniversary program,
which CBS aired last week, was
recorded at the. same time by World
Broadcasting, and Is scheduled to
repeat over various outlets on
May 9.
Over 30 stations using it.
Prophylactic Tooth Brush Co. has
placed orders for 20 additional one-
inlnute draniralized announcements
with Broadcasting Abroad, Inc. for
stations in Argentina. All will be
electrical transcriptions in Spanish,
Order placed through National Ex-
port Advertising Service.
Carlsbad Sprudel Salts, Batha-
swcot and Lozar have ordered a
series of fio-serond dramatized an-
nouiicenients to be used on stations
in the U. S. They will be English
AUTO SMASH KILLS
VAN WEART, CODAY
Albutiucrciuc, N. M., May 14.
Walter Van Weart, manager, and
William Codify, chief engineer ot
station KIU J, Santa Fe, N. M., were
killed almost Instantly In an auto-
mobile mishap near Santa Fe early
Friday night. Pair were returning
from Albuquerque when car side-
swiped one containing several Co-
chitl Indians and overturned. Van
Weart killed at once, Coday died
en route to hospital.
Coday and Van Weart had been
in Albuquerque where Coday had
conferred with T. H. Lathrop, man-
ager of KGGM, and had agreed to
assume position as chief engineer
KGGM May 12. Wives awaiting
husbands return at KIUJ studio,
became alarmed and followed am-
bulance to scene.
Van Weart cauie to New Mexico
few months ago with wife, the
former Virginia Johnson, pianist,
from AmariUo, Tt:.. Coday was
from Pueblo, Colo,, and came to
New Mexico to install KICA at
Clovis. Became associated with
KGGM and later with WIUJ.
Coday was 27, Van Weart 29.
Wife and 3-year-old child survive
Coday and wife and two children
survive Van Weart. Body of Coday
was taken to Pueblo for burial and
services for Van Weart were held
In Santa Fe, Mav 1",
Crusaders on Six
Crusaders, philanthropic orgnii-
izatlon, has signed for time on
WOR, New York, and two other
MBS outlets, for a period ot 13
weeks. In addition to this coverage,
the series is also aired over WAAB,
Boston; WGAR, Cleveland, and
WIND, Gary.
National Commander I'Ycd G.
Clark docs the spieling on Tliursd.iy
nights at 9:45, EDST. Account
placed througli Marschalk &. Pratt,
Inc. WLW, Cincinnati, and WXYZ.
Detroit, are the other MRS stations
in tlie broadcast iirogratn.
electrical transrriptious to bo ni;idf»
by Broadcasting Abroad, Inc, Kel-
ser-^^■etter Agency placed.
B. A. Proctor, an inventor. Is go-
ing into tlic w.ax-cuttlng business In
Now Y'orU. Has a new speed pro-
ccs.s reported as reducing drasti-
cally the time required to cut dlsc-^
and also possessing other teclini(;ii
advances. '
Wednesday, May 15, 1935
A D I
VARIETY
39
STATIONS OGLE LIOUOR
Radio Should Fight Back
Radio Is taking a kicking around from a multitude of critics and
enemies outside radio. Lifting the frlght-wlgs off most of the hobgoblins
may expose that which may lead broadcasters to think It's just the old
game of African Dip. But radio should remember that the Inside stuff
Is unknown to the public.
If the fight against radio were merely a question of who could
out-hypnotize Washington, radio could probably take care of Itself.
But it's rapidly spreading beyond the Capital playground. Already
the heat has had its results. The Federal Communications Commis-
sion is as Jittery as a blindfolded lad on a roof. Anti-radio ele-
ments are going over the heads of the politicians to the people via the
constant stirrlng-up of clubwomen, mothers, teachers, churchmen, etc.
A new effort to focus animosity on radio Is the so-called
•National League for Decency in Radio.' That can mean only one
thing. An effort to embarrass the industry and impose censorship
of programs. A scare-head phrase from a publicity release of this
organization now In the malls reads: 'Sex Delinquency and Moral
Perversion Greatly Increased.' Radio has been blamed for every-
thing from dust storms to the failure of Americans to buy as many
shoes as formerly. Now police dockets and missing persons statistics
are presumably to be laid at the feet of the microphones.
It's ridiculous, but it's not funny. Organized propaganda has reached
too high a degree of efficiency in this advanced epoch for the broadcast
industry to fancy it can meet such threats with anything less than
comparable artistry of propaganda.
if the arena is to be the country at larg^e rather than Washington,
radio had better start body-checking before the other side runs up a
big lead. There are plenty of things wrong with radio, but censorship
is not the remedy.
Whether they admit it or not, censorship of radio is what the enemies
of the industry want. Radio has censorship already — more than enough.
Yet, It's chief offenses have been against good taste rather than morals,
and it should refuse to allow unctious phrases like 'decency' to be used
to imply that radio is lowering or has lowered moral standards of the
country. *
Radio should fight back — and soon.
CHI SEES END
OF COIN GAB
IN CAFES
Chicago, May 14.
Final break in the commercial
plugging for the niteries, dance spots
and cafe In the remote control band
pick-ups in this town came to a
head last week when the radio code
authority ordered every local sta-
tion to submit copies of all an-
nouncements on their remote pick-
ups for the week of April 21-27.
Code chieftains have been around
town lately listening In and check-
ing on the credit plugs on the dance
band remote?.
This check-up follows plenty of
individual yelps among the stations
that tlic rival transmitters wore
stepping out of line and giving
commercial plugs on their sustain-
ing pick-ups. Stations have known
that the plugs were too commercial
for sustaining pick-ups but felt
they wouldn't slop because of fear
that rival transmitters would step
in and grab off choice spot.s.
Likely that the entire sitiiation
win reverse Itself completely with
the stations eliminating all com-
mercial sidelines entirely and stick-
ing to the mere announcement of
ilie band and the pick-up spot.
John S. Martin Set
John S. Martin, Cormeily m
cliarge of the radio department at
H. E. Lesan Co., has joined Lang-
loia & Wentworth, New York, as
account executive. Previous to go-
ing with Lesan, he was station di-
rector at WINS.
Formerly an announcer at Co-
lumbia, Martin also served in the
aales department at NBC.
Myrt 'n' Marge's Dates
Myrt 'n' ilarge, who are piaying
vaiKlcvlUe in tlic east, go out May
17 on a scries of live Pennsylvania
one- niters for Warner Bros. Town.s
are Butler, Sharon, Grccnsberg,
Warren and Johnstown.
After the short dates the air
team plays- full wcrl;s In WaoiiiiiK-
'■■"n and Tinli jinoro for ^■<"
^\\\\\T\m M(ir;-;.- nn;.-': .-I
Melton to Hollywood
James Melton's first show for
Gulf Oil June 16, on which date he
replaces Will Rogers, will be from
New York, but for the balance of
the summer the program will
emanate' from Hollywood. Melton
goes to the Coast for a Warner
Bros, picture. i
Also on the Gulf show ajid gbing
to the Coast with Melton will be
The Revelers and Frank Tours or-
chestra. Melton deal was arranged
by the William Morris office.
Rogers was to have wound up for
Gulf May 19, but has been extended
for an additional four weeks.
Amateur Inventor Is
Denied Experimental
Television Station
Washington, May 14.
Another enthusiastic television
inventor was doused with cold
water by the Federal Communica-
tions Commission last week. Har-
old Rleth of Goshen, Ind., drew an
emphatic 'no' to his request for per-
mission to build an experimental
visual broadcast station to prove
the efficiency of his new trans-
lucent screens which were claimed
to represent great advances In the
television art.
Summarizing inventor's testi-
mony, Commi.sh arrived at the con-
clu.slon that Rieth's screens are
similar to many others conceived in
the past, noting that the theory has
not been patented, and declared
that the apjilicant is not technically
or financially qualllied to conduct
proposed experiments. Government
group added that the program of
research offers 'no reasonable prom-
ise of producing worthwhile results
and Rlctli failed to show any 'par-
ticular skill or knowlrdgc In broad-
cast research.'
• Record di.sclosed that Rieth po.s-
ses.sed ?S00 worth of test efiuijjmcnt,
$500 to $000 of television eriulpmcnt
and approximately $100 In cash,
Commlsh pointed out, comniontlng
with this limited fund it would
hardly be po.sslljle for the applicant
to undertake exijcrlmontal work in
visual broadcasting to any C0)i-
siderablo extent."
LOOK FOR NEM
[
See Patent Medicines as
Washing: Up — Ponder
Change in Attitude on
Booze, but Policy of Dis-
tillers May Be Againist
Air Regardless
DRYS STRONG
A. J. Mosby, manager of K'^VO,
.Mi.s.soulii, Montana, back in honir-
town aflur fortnl^liUng In Chif-ricjo
for new huslnes.- and eriuipnT-rif for
■iriT'iii'-; !i< l.riOO.wii."
Chicago, May 14.
After laying low on liquor for
the past two years the stations
which have been rejecting the hard
drink accounts are reported getting
anxious about the loss of patent
medicine biz and are beginning to
feel their way to a possible open-
ing of the gates to the giggle-water
business. Up to now only some 80
station throughout the country have
been accepting liquor clients.
General belief is prevalent among
the stations that they arc going
to have to get along without the
proprietary accounts which have
meant plenty of shekels to the
transmitters. Likker seems the
answer for many stations. They
can't see how Washington has any
yelp there since repeal .was the
present administration's own baby
However that may be an optimistic
assumption rather than a fact.
Problem isn't so simple. Drys
are still powerful politically. Much
family trade resents liquor adver
tislng. Distillers and dealers must
proceed with extreme caution In
selecting programs and time for
same. Horse - racing, baseball,
sports, etc. are ideal for the booze
accounts and that may suggest the
direction of any growth in the
volume of alcoholic revenue for
radio.
Still another complicating factor
is that whether or not the stations
are disposed to okay liquor It Isn't
reported that whiskey and gin are
prepared to accept radio. That may
be a rub stations haven't flgued on.
By report the distillers are a cau-
tious bunch since repeal and have
been frankly afraid of radio adver-
tising as too apt to make enemies
or stir protests from parent-teach-
ers, churches, etc. that are not
agitated so much by newspaper
and billboard stuff but would balk
at praise for John Barleycorn on
the loudspeaker.
NAB. Expected to Ask Fair
Warning on Taboo Sponsors;
Resent New Guessing Game
Send Stamped Return
Washington, May 14.
In connection with a scries of
salutes to various states, Gor-
don Hittemark of Station WRC
wired Governor Ruby Lafoon
of Kentucky asking for data on
that commonwealth. Received
back the following:
'Under separate cover we are
mailing you commission mak-
ing you a Kentucky Colonel.'
WTMJ Offers
'Journal' News
To Sponsors
Milwaukee, May 14.
WUh stations throughout the
land kicking up plenty with spon-
sored news reports WTMJ, the
Milwaukee Journal outlet here, is
offering the Journal news for .sale.
In the past WTMJ has been
carrying the Journal news periods
strictly as build-up for the news-
paper. It may dgure as the pioneer
step by the ncwspaper-ownnd sta-
tions generally selling their news
reports rather than keep them nole-
ly for good-will Chicago Tribune
station, WGX, has never .sold its
novv.s but has tied in with a llvc-
mliiute pr-riod Immediately follow-
ing evening news broadcast with
a 'Hpndlinos of Other D;iy.s' pi-o-
ijram for sponsor.slilp, _
WLW BACK TO
500,000
WATTS
Cincinnati, May 14.
WLW is back to 500,000 watts on
a full-time schedule. Super power
))rivllege was restored Thursday
(9) by the Federal Communications
Commission, following okay by Ca
iiadian broadcasting officials of epe
cial suppressor antenna employed
by local station to relieve interfer
ence with reception of CFRB, To
ronto.
Joe Chambers, technical super
visor of the Crosley Radio Corp,
devised the transmission setup
which holds the WLW power to
50,000 watts In a 150-mile radius of
Toronto without reducing the
strength in other areas. Dominion
radio chief.s listened in on the
muted WLW broadcasts at Niagara
Falls, N. Y., before approving the
Chambers method of muting.
Because of the Toronto's sta-
tion's complaint, WLW, which went
from 60,000 to 500,000 watts laat
September, had to curtail its night
power to 50,000 watts for the past
several months, by order of the
FCC. The ruling did not apply to
daytime broadcasting.
Keith A. MacKinnon, chief engi-
neer of the Canadian Broadcasting
Division, visited Cincinnati Friday
(10) and was accompanied on a tour
of inspection of the Crosley studios
and transmitter plant by Chambers.
Mexican Lawyer on Air
A. PulaziurloK, Mexican kiwyor,
lias takf;n time on WMCA, New
York, for 13 wcfks, to air tlu; fa.:l
I hat h':'s aljle to handle any lo(,';'.l
proc'!(,ding for clients taking plai-f-
bi-lnw t))" Klo Orande.
I ■ -r n iiiiiii) iii'crri' nl .<J
Crosley Radio Corporation's net
income more than doubled over pre-
vious year, the annual ttatement
this week revealed. The report,
which was for the fiscal year end-
ing on March 31, 1933, showed a net
profit of $393,746, after taxes and
all charges, equal to $1.04 per share
on the 545,800 no par capital shares
outstanding.
This compares with $413,107 or 75
cents a share for the preceding
year. The net sales were $15,808,-
737 for the 12 months ending last
March against $10,r,.37,3B6 for the
previous 'year.
Warn KTAR, Phoenix Time
Change Can't Displace
little Orphan Annie'
PJioenlx, Ariz., M,ay N.
.HlU(.k','Lt-!Samplc-IIumnicrt I.s in-
.-Istlng that station KTAU here con-
tinue its platter scries of 'Little
fnphun Annie' for Ovalline despite
fact that with the recent switch in
tinjr; the Ovaltlne show now hits the
la.'-t quarter of the Undy Vallee-
l'l(-isfrlmiann hour. Ovaltine Is In-
sisting on the spot whlfh all
'Orphan Aniiio' ;;how.<i take.
B-H-II aticncy in Chicago Is re-
ported rf-inindlnf; KT,\U It has In its
pos.sossion ;i. l'-l((-r .on KTAU sla-
tlon(-ry wrllifn by tljo station's ff-p
lirni ;'ii;ir.-\)ilrT-lM;r Ihf) f^v.-illino \\vii-
Slated for airing on the floor of
the National Association of Broad-
casters' convention at Colorado
Springs In July is the latest cleanup
campaign launched by the Federal
Communications Commission. Sta-
tion operators, who hold that the
commlsh's recent wholesale cita-
tions for program delinquencies has
created a jittery condition In the
industry, will urge that the associa-
tion's members petition their Con-
gressmen to so revise the radio law
as to make it mandatory upon the
FCC to warn a broadcaster that a
certain account is objectionable be-
fore hauling him up for a hearing.
Acting under the anti-censorship
provision of the present law, the
commission has In recent weeks
cited .some 40 stations (6 appear be-
fore it and give an accbunt of their
program logs, without having given,
in practically all cases, any advance
Indication that the products incur-
ring the citations were t.aboo. Ad-
vocates for a change in the radio
law which will give the FCC the
power of Issuing cease. and desist
orders similar to that held by the
Federal Trade Commission point out
that It can, under present conditions,
take only one slip for a station
with an otherwise favorable pro-
gram record to be deprived (^f Ita
license.
Among the latest stations that. the
commlsh has tagged for a program
going over are those which have
carried the Marmola accounts on its
books. This product has been on
the air for - years without any
expressed opposition from Washing-
ton, Understood that the objection
to Marmola is based on the allega-
tion that the drug contains a
thyroid extract, consumption of
which without proper medical direc-
tion, will prove detrimental to
health.
Higher Rates
Fail to Stem
5-Min. Shows
Chicago, May 14.
Despite occasional efforts on the
part of the stations to discourage
the five-minute programs there ia
still a constant demand among the
sponsoys. for the five-minute ses-
sions. Newest campaigns starting
next week on five-minute schedules
are those for Greyhound Bus com-
pany and the Dr. Pepper soft drink
outnt which operates throughout
the south.
Stations generally are charging
one-half- the 16-minuto rate for the
flve-mlnute program In their at-
tempt to penalize the short pro-
gram off their transmitters. But
the accounts in many cases prefer
to use two flve-mlnute programs
in one weelc to having one 15-min-
ute session weekly for tlu; same
amount of coin.
HEARST FOLLOWS UP
WITH NEW REQUEST
Washington, May 14.
Additional moves by the Hearst
Interests to acquire a full-time out-
let in Los Angeley were made last
week as the Federal Communica-
tions Commission ordered a hoar-
ng on the application of the Los
An(,'eles Evening Herald for an in-
crease in night powf.r fi-o
w;atH to 1 kw.
Hag came in with request that
KTM, one of two stations recently
icquh'fd after piotractcd litigation
with IJon Leo system, bi' given
fa<;llilii-s of KIOLW, wlib-li shares
the 75^(l cli.-inii(-l, ;uid «ili<' Infior
'vriu-riii; 1 cp h" elirniirj I'-d.
40 VARIETY
R A B I O
Wedtie$dsLjt May 15, 1935
COMMERCIALS
WEEK OF MAY 16-21
Tills Department lists aponsorod programs on the NBC, CBS, and
Mutual nc works arranged alphabetically under the advertiser's name.
All U'me Is p. m. unless otherwise noted. Wliere one advertiser
has two or more programs they are listed consecutively.
An asterisk before name Indicates' advertising agency handling
account.
Abbreviations: Su (Sunday); M (Monday); Tu (Tuesday);
W (Wednesday); Th (Thursday); F (Friday); S: (Saturday).
ACME r.\INT
0:»0-Sii-WAnC
1:4B-Tli-WABC
emIlinR McCdiinell
•Henri. H. & McD.
\ Si V
e-M-\vEAr
Harry Horlick
•Farls & Poart
AMERICAN
HOMK FRODUCTS
( Anncln)
7:30-M-Tu-W-
WBAF
'Easy Acos'
Goodman Ace
Jane Aco
Mary llunler
Helen Spring
Everetr. Sloan
♦Blacltetf-S-H
AAIERICAN
TOBACCO
S-Tu-W.IZ
(Half H Half)
•Bed Tralla'
Phjllp BourneUB
John Brewster
Warren Coluton
Arlene Blackburn
Elaine Dumas
J. Hannn, Dir.
•N. XV. Ayer
8-8at-WEAF
(Lucky Strike)
Iiennle Hayton Ore
Gogo De Lye
Johnny Houeer
Ea7 Thompson
Charles Carllle
Rhythm Kings
•Lnrd & Tbomaa
ABIERICAN RADIO
7:S0-9a-WEAP
Fireside Recitals
Sigurd Nllesen
Hardesty Johnson
Graham McNnmea
ARUOCB
Fhll Baker
Harry McNaughton
Ella Logan
BEECnNCT
7:30-M-W-F-WJZ
David Brown, Dir.
Hed Davis'
Burgess Meredith
Jack Rosleigh
Marlon Darney
Elizabeth Ragge
Johnny Kane
Eunice Howard
Jean Southern
•McCann-B
BETTER SPEFXB
INSTITCTE
2-8n-W.TZ
Tour English'
*AuspIt7. & Lee
BI60D0L
8t30-W-WADO
Ouy Robertson
E1l7.abeth Lennox
Victor Arden'9 Ore
•Blaekett
WAITT & BOND
(Blackstone Clgarl
11-M-W-F-WOB
Tranaradlo News
Qarnctt Markp
BOOTH
FISHERIES
11 Q.m.-Th-WABC
'Fish Tales!
Dorothy Day
Frnnk Dane
Marie Nclaon
•Sellers Service,
Inc.
DORUEN
0-F-WJZ
T. HarrhiKton, Dir.
Beatrice Llllle
Cavalier 4
"Warren Hull
Lee Perrin Ore
11:45-W-WEAF
"Magic Recipes'
Bill Bradley
Jane Ellison
TTounR & Rublcam
' A. 8. BOVLB
(Floor Wax)
2-8U-WABC
Irving Kaufman
•BIncIiett.S-H
II. C. BRILL
(E. Zee Freez
Dessert)
10:05 o.m.-Th-
WABC
Murray Kane
Hal Kanner
June Emmett
•Donahue & Coe
IIBISTOL<MYEBS
e-W'WEAF
(Sal Hepatica)
(Ipana)
Fred Allen
Portland Hoffa
Jack Smart
Lionel Slander
Eileen DouRlas
Irwin Delmore
MInervn Pious
James Melton
rotor Van Slcedan
•Boiuon Bowles
CASJPANA
«:30-Sn-W.1Z
Ann Soj'monr
r>OTi Aniochp
rhil Lord
notty Winkler
lO-I-WEAF
■First Nlghter
Juno Meredith
Don Ameche
Onrltnn Bilcltert
Cliff Soubler
E .'^aperciulst Ore
•Auhrov Wnllaco
CA^trrBFLL
CSnupi
n-F-WABC
Hollywood Hotel'
Dlclt Powcl.
T.niiello Pnrrons
Raymond Paluo Ore
Frances LanRford
Annf .Tiiiiilson
V.otlf^ Dnviq
T'riTv AaKam
•F W .^inistronir
CARLSBAD
(Salts)
8:lG-l'rI-WJZ
Morton Downey
Ray Sinatra Ore
•Klesewetler
CARNA'n^w MILb
lO-.M-WEAF
Lullaby Lady
Ireene Wicker
M I. Enscman
Ruth Lyon
•Hrw'ln Wasey
CENTAUR CO.
(ZBT Baby Pow-
der)
11 a.m.-M-WADC
Dr. Louis I. Harris
Louis A. Witten
•Hand-Metzger
CITIES SERVICE
K-F-\VEAF
Jessica Dragonette
Rosarlo Botirdnn Or
Quartet
• Lord & Thomas
C0LGATE-1>ALM
10-Ta-1VEAF
(Palmollve Soap)
John Barclay
At Goodman Or,
BrSO-M-YVEAF
(CoigateToolh paste)
Francia White
James Melton
Martha Mears
Al Goodman Ore
lOtlS a.in.-M to F.
Inc-WEAF
(Super Suds)
Clara, Lu 'n' Em
Helen King
Isobel Carothers
Louise StRrkey
•Benton- 17
(Super Suds)
8l30-n'ed WJZ
.'House of Glass'
Gertrude Berg
Joe Greenwald
Paul Stew,art
Helen Dumas
Bertha Walden
Arline Blackburn
Cella Babcock
•Benton & Bowles,
Inc.
CONSOLIDATED
CIGAB CO.
B:80-.M-W-F-WOB
■Harv 'n' Esther"
Jean Colbert
Artell Dickson
Rhythm Girls
Nat Bruslloff Oro
•Altkln-Kynett
GOBN PBODCCTS
e:30-Tu-WABO
(Llnlt)
'Hour of Charm'
Phil Spitalny
Arllne Francis
Maxlne
Evelyn Kaye
Pat Harrington
Gypsy Cooper
Mary Rumrlll
Ann De Marco
Lilyan Perron
l%:16-Dally Kx. Sa-
Sa-WABC
'The Gumps'
Wllmer Walter
Agnes Moorehead
Lester Jay
George Graham
Edith Spencor
•B. W. Hellwig
COTS
(Face Powder)
10:3n-W-WEAF
Ray Noble Ore
•Blow
CRYSTAL CORP.
(Outdoor Girl)
7:80-S-WABC
Connie Gates
tlchard Norton
Victor Arden'a Ore
Burford Hampden
Kay Carroll
Ruth Easton
•United Adv
B. D. DAVIS
(Cocomalt)
e-.M-Tu-W-Th.
WABC
"Buck Rogers'
Curtis Arnall
Adele Roneon
William Shelley
Elaine Melchlor
Edgar Stehll
Dwight Welst
Peggy Allenby
•Ruthrauff & R
9:4S-.'\I-W-n'OR
'Pathe News of Air'
•J. Walt Thompson
EX -LAX
8:30-M-WABC
Lud Giuskin
Block & Sully
George GIvot
Gertrude NIesen
♦Kali
FIR TONE
8:30-M-«'EAF
Vocal lOnscmble
Wm. Daly OrcK
•Sweeny-James
FITCH
7:4.';-Sii-\VEAF
Wendell Hall
•K. W Ramsey
FORI) MOTOR
O-Sn-WABC
Richard Crooks
Detroit .'Symphony
0:30-Th-WAnC
Fred Waring
Stella Friend
Kay Thompson
•N. W. Ayer
rORHAN
(Toothpaste)
7;16-M-W-F-WEAr
Stories of the
Black Chamber'
Edwin Whitney,
Dir.
Jack Arthur
Helen Claire
Paul Nugent
Rosaline Green
•.McCann-ErlcU
FKIOIDAIRE
10-W-WABC
Jack Pearl
Cliff Hall
Lelth Stevens
Pattl Chnpln
Freddio Rich Ore
•Geyer Co.
OEN. DAKINO
fi:30>8u-WABC
Julia Sanderson
Frank Crumit
Ed East
Ralph Dumke
Jack Slillkrct Ore
•B.. B.. D. & O.
GENEKAI. CIGAH
(White Owl)
9:3U-IV-WABO
H. Poleslo, Dir.
Burns & Allen
Ferde Orofe
Male Octet
•Thompson
OEN. ELECTRIC
12:lS-Su-fVEAF
"What Home Means
to Me'
•Maxoii
ORNEIIAL FOODS
2:.Sn-F-WE,\F
M.. W. Barnum, Dir.
Martha Mears
Jimmy Wilkinson
Al & Lee Reiser
Warren Hull
Frances Lee Barton
•Toung & Rnblcan
0-Th-WEAF
(Maxwell)
T^nny Ross
Frank Mclntyre
Conrad Thlbault
Muriel Wilson
'Molasses 'n' Jan'ry
GuB Haenschen
7-So-WJZ
(Jell-O)
T. Harrington, Dir.
Jack Benny
Mary Livingston
Don Be.stor Oro
Frank Parker
•Voung & Rublcam
7:115 p.m.-M-Th-F
(Bran Flakes)
Tony & Ous
Mario Chamlee
George F. Brown
•Young & Rubicon
GENERAL illlLLS
4:4S-Dnlly Ex, 8a-
Sn-WOB
'Life of Mary
Southern'
Linda Cation
10:45- W-F-WEAF
Betty Crocker
Cooking Iteclpei
•McCord Co.
5:30-DBlly Ex, Sa-
Su-WADC
Jack Armstrong
All American Boy
4-DnIly-WJZ
Betty & Bob'
Betty Churcblll
Don Ameche
Betty Winkler
Art Jacobson
Carl Brickert
Louis Itoen
•Blaekett
GILLETTE SAFE-
TY RAZOR
10:30 p.ni.M-WEAF
'Lucky Smith'
Max Baer
PeB La Centra
Garson Kanin
Fr:inU Ventre
GOODRICH
(Tire.i)
10:30-Frl-WEAr
Circus Night In
Sllvortown'
Edw. Dunham, Dir.
Joe Cook
B. A. Rolfe Oro
Teddy Bergman
Tim and Irene
Phil Duey
ucy Monroe
'eg La Centra
Chorus
Ruthrauff-R
(iULF
8:30-Su-WABC
Will Rogers
Hallle Stiles
Fr.'tnk Tours Ore
•Cecil, W. & C.
HEALTH PROD.
O-Su-WABC
(Feen-A-Mlnt)
Amateur Night'
Ray I'erklns, M.C.
Arnold Johnson Ore
•Wm. Esty
niCCKER u-o
6:15-Dnlly Ex. 8n-
Su-WAIJC
H-Bar-O Hangers'
Bobby Benson
Nclll O'Mnlloy
Florence Halop
nilly Halop
Eddie Wrasge
John Dattio
Detmar Poppcn
Lorraine Pankow
Joe Wilton
John Shea
Peter Dixon
•Erwin-Wasey
M. IIOIINER
(Harmonicas)
7:4n-Sn-WOR
Carl Freed
•Athorlpn *
EDNA WALLACE
HOPPER
2:10 Dolly Ex 8a-
Su-WABC
I 'Romance of Helen
Trent'
Vlrglna Clark
Lester Tremayn*
Marie Nelson
Alice Hill
Sundra Love
Gene McMlllen
Jack Doty
Hazel Dophelds
•Blaekett
HORLICK
(Malted Milk)
7:in-nnlly Ex, Sa-
So-WOB
Lum & Abner
•Lord & Thomas
HOUSEHOLD
FINANCE
8:30-Td-WJZ
Edgar A. Guest
Bernardlne Flyno
Don Briggs
Sidney EUstrom
Galllcchlos Ore
'C. D Froy
HUD-SON MOTOB
8:30-.M-n'ABC
Kate Smith
3 Ambassadors
Wallace Sis
Ted Collins
Jack Miller Oro
TBrookc-Smith
.lERGEN
9:30-Sn-n'JZ
a. V. DQbbs. Dir.
Walter WInchell
•J. Walt. Thompson
,TOHNS-MANVILLE
7:30-Thurg-WJZ
Floyd Gibbons
•J. Walt. Thompson
JOHNSON a BON
(Floor Woi)
6:30-Su-WEAF
Tony Wons
Three Brothers
Lorotta Poynton
Hazel Dophelde
Emery Darcy
GInna Vanno
Ronnie & Van
Anne Campbell
lO-Tit-WJZ
'Fibber McGee &
Molly'
Marlon & J Jordan
Ronnie & Van
U. Marcelll's Oro
•Neodham
ROBT, JOHNSON
13:45-.M thru Th-
WOR
'Painted Dreams'
Bess Flynn
Alice Hill
Mary Affllck
Kay. Chase
•N. W. Ayer
KELLOGG
B:80-Dally Ex. Ba-
Sa-WJZ
'Singing Lady*
Ireene Wicker
8:30-F-WJZ
Ruth Elting
Red Nlchol's Oro
Dolly Stark
KLEENEX
11:15 a.m.-M to F-
WABC
'Story of Mary
Marlln'
Basil Loughren, Dir.
Jan Cruslnberry Au,
Joane Blaine
Art Jacobson
Carleton Brickert
Betty Lou Gerson
Francis X. Bushman
Anne Seymour
•Lord & Thomas
KOLYNOS
7:1G-Dally Ex Sa-
3n-WAB0
'Just Plain Bill'
Arthur Hughes
Ruth Russell
James Melghan
Curtis Arnall
Jos. Latham
•Blackett-S-H
KBAFT-PnENTX
lO-Th-WEAF
P Whitemnn Oro
Lou Holtz
Harry Stockwell
Helen Jopson
•J Walt. Thomp.
LADY ESTHER
10-Sn-M-WABO
8:,'10-Ta-W-WEAF
Wayne King
•Stack-Goble
LEHN & FINK
(Lysol)
B-.Su-WABC
Ethel Merman
Ted Husing
Al Goodman's Ore
•Lenncn & Mitchell
THOS. I,£EMiNG
(Baume Dengue)
8:3D-F-WOR
N'orman Cordon
Lucille Peterson
Choristers 4
Lou Katzman Ore
•Wm. Ksty
LiniJY McNEILL
B:16-M-W-r- WABC
'Adventure Hour*
Alfrc'1 Brown
Patricia Dunlap
James Andelln
Jesse Pugh
Reg Knorr
•J. Walt. Thompson
LORILLARD
(BrlRgs Tobacco)
(Muriel Cigars)
7:4B.Sa-WEAF
'Sports Review
Thornton Fisher
Wiltor Johnson
T,pnn«n ft M
VaVIB rHII,UFP£
» Dallr Wk. S»-B«-
WABO
1Iarle,UCtle French
FrlnoM^
Ruth York*
James Uelghan
Lester Jar
•Blaekett
GBo: w. Lvrr
(Cosmetics)
lO-W-WJZ
•Cecil, W-C
Hollywood Gossip
Jimmy Fldler
LUX
2:30-Bd-WJZ
T. Luckenblli, Dir.
'The Lion and the
Mouse'
Ruth Chatterton
•J. Wait, Thompson
LDXOB
2-Su-WEAF
'Sally of Talkies'
Basel Loughrane
Henry Saxc
Joan Blane
Marjorle Hannan
Murray Forbes
Dick Wells
•Lord & Thomas
MAOFADDEN
8:S0-F-WADC
(True Story)
'Court of Human
Relations'
Percy Hemus
Arnold Johnson's Or
Elsie HItz
Ned Wever
Howard Smith
Lucille Wall
Allyn Joslyn
Paul Stewart
UAYBELLINE
3:S0-Su-WEAF
"Penthouse Sensn-
ade"
Don Mario
Dorothy Hamilton
Chas. Gaylord Ore
•Cramer Kosselt
HKXICAN MUSI-
CAL TOV&S
0:30 p.Tn.-Thn-
WJZ
Angele Mercado Ore
George L, Rlhl
•Direct
DH. Hn.ES lab's
(Alka-Seltzer)
e:30-Sa-WJZ
WLB Barn Dance
Rldee Runners
Uncis Ezra
Lnlu Belle
Maple City 4
;:4B-H-W-F- WEAF
"Uncle Ezra,' Radio
Station EZRA
Pat Barrett
Cllft Soubler
Carleton Ouy
Nora Cunneen
•Wads
MODERN FOOD
PROCESS GO,
4:1B-)I-WJZ
Charles Sorca
Harry Swan
•Clements Co.
BIOHAWk
CABPET SnLLB
12:30-Dally Ex. Sa-
Su-WABO
5 Star Jones'
John Kaul
Elizabeth Day
Herbert Rnwllnson
J Anthony Jones
Florence M.alone
Houston Richards
Eddie Marr
•Blackett-5-H.
MOLLE
7:30-Th-WEAP
Al Bernard
Emll Casper
Theo. Carle
Mario Cozzl
Leigh Stevens Ore
•Stack-Qoble
BENJ. MOOBE
(Paints)
11:80 a. m.-W-
WABC
Betty Moore
Lew White
•Direct
,IOHN C.
MOBBEIX
B:4S-8o-WJZ
(Dog Food)
Bob Becker
Dog Chats
•Henri. H. & McD
NATIONAL
BISCUIT CO.
10:30-So-WEAF
Kel Murray Ore
Xavler Cugat Ore
Benny Goodman Or
Phil Duey
""rank Luther
Carmen Castlllla
Connie Gates
Helen Ward.
Louis Alvarez
•McCann-ErlcIf
. NORSEC
(Toothpaste)
ll:45-M-W-r
WABC
W Butterworth
Ralph Dumke
Ed East
•Stack-Goble
NOBTHWE8TERN
YEAST
I:80-SI to F-WJZ
'Virginia Leo and
Sunbeam'
Dorothy Page
Bob White
Elinor Harriott
Ed Prentess
Virginia Lee
PACIFIC BORAS
8-Th-WJZ
'Death Vall'y Days'
Tim Frawley
Joseph Bell
Edwin W. Whitney
Lonesome Cowboy
Joseph Bonlme Ore
•McC.ErIck
PEP.SODENT
7-DalIy Ex Sot Snn-
WJZ
Amos 'n' Andy
PINAUD
(Hair Tonic)
10:30-M-WABC
B Von Hallberg Ore
•Calkins & H.
PHILCO
7 (40 dolly ex. Sa-
8a-WADC
Boake Carte'-
•Hutchlns
jPHIIiUPS-JONSS
(Arrow Shirts)
I*ll8-8^WJZ
Vera Brodiky
Harold TrlBfs
Loula K, Anspacker
•Peck
pmUF HORRIB
S-To-WEAF
Leo Relsmen's Oro
Phil Duey
8- W-WABO
Johnnie & 4
10i4S a. Dt.-Sa-WOU
Graphologist
Mma. N. Olyanova
•Blow Co.
riLLSBURt
10:30-DaUy-WJZ
'Today's Children'
Irma Phllllpi
Walter Wicker
Bess Johnson
Irene Wicker
Lucy Glllmaii
Fred Von Amon
Jean McGregor
•Hutchinson
11 a.m.-W-F-WABC
'Cooklns CloBO Upi'
Mary Bills Amns
•Hutchinson
PITTSBURGH
PLATE GLASS
(Paints)
«t4S a.m.-M thrn F-
WOR
Don Carlos Band
Lucie Grade
•N. T. Ayer
PLOUGH, INC.
10-W-WEAF
Guy Lombardo
Ricardo Cortoz
•Lake-Splro-C
PREinER PABST
e-Tn-WEAF
Ben Bernie
•MorrlB-W. & B.
J. L. PBESCOTI
(Oxol)
10:30 s.m.-Dally Bi.
8a-8a-WABC
Jack Fuiion Ora
B. B. D & O.
PBINOESS FAT
0:8»-M-WJZ
Sketches
•McJunkln
fxCTR * O'MBLR
8:10 Dally Ex. Ba-
8a -WE.* I"
(Crlsco)
"Vlo ft Sade'
Art Van Harvey
Billy Idelson
Bernadlhe Flynn
10-Sn-WEAF
(Ivory Soap)
'The Gibson Family'
Csnrad Thlbault
Jack & L Clemens
Lois Bennett
Don Voorbees Ore
6t4B-M-W-F-WJZ
Ivory Stamp Club
Capt. Tim Heaiey
•Blackman
3:30 Dallr Except
8a A Sti-WEAP
(Oxydol)
'Ma Perkins'
Virginia Dayne
Margery Hannon
Karl Hubel
Will Fornum
Chas. Eggleston
•Blaekett
8:4B p.m,-Tu-W-
Th-WEAF
(Camay)
"Dreams Come
True'
Barry McKInley
Ray Senatra Oro
•Pedlar & Ryan
8 p, m. Daily Eix-
cept Sat ti Snn-
WEAF
'Home Sweet
Home'
(Chlpso)
C. W. Secrest
Harriett McGlbbon
Billy Halop
•Blackmnn
BCA BADIOTRON
9-Sa-WEAF
Nathaniel ShIlUert
and Victor Light
Opera Co.
•Lord A Thomas
REAL SUA
9- Ba-WJZ
Chas. Previn Orcb
Olga Albanl
•Brwln-Woaey
RED STAR YEAST
11-TD-Th-S-WEAF
Edna Odell
Phil Porterfleld
Irma Olen
Harl Lawrence
WEAF
Jack & Lorotta
Clemens
•Donahue-Coe
R. J. REYNOLDS
(Camel Clgarets)
10-Tu-WADO
9.Th-WABC
Casa Loma Band
Walter O'Keefe
Annette Hanshaw
Alice Frost
Jack O'Keefe
Louis Serin
Kay Renwick
Koi'sy Sargent
Pee Wee Hunt
•Wm. Esty
RITCHIE CO.
(Eno Salts)
8-Ta-WJZ
Eno Crime Clues
Hanna, Dir.
Howard Smith
Viola Koache
Leonard Doyle
Mark Smith
Elaine Dumas
Olydo North
Jack McBryde
8-W-WJZ
Babs and her
Brothers
Hal Kemp Ore
N. W. Ayer
SCIIOLL CO.
(Footpads)
7.!10-Tu-Tli-Sn-WOn
'The Street Ringer
Arthur Tracy
'Donahue & Cos
SHEFFIEU)
FARMS
0:4B-M-Th-F-WBAF
Billy and Betty
'N. W. Avfr
SHELL
(Petroleum)
0tlO-Sa-WEAV
Al Jolson
Amelia Earhart
Lulu McConnell
Jack Stanton
Fegcr Gardner
Victor Tonng Ore
Benay Venuta
•J. Walt Thompson
BILVEB DUST
7;30-M-W-F- WABC
'The O'Neills'
Kate McComb
Jimmy Tansey
Aee McAllster
Jack Rubin
Jane West
Clarence Nordstrom
Chester Stratton
•B., B., D. & O,
SINC1,AIR
B-H-WJZ
Gene Arnold
Bill Chllds
Mao McCloud
Joe Parsons
ClllT Soubler
Harry Kogen
•Federal
SOCONY VACUUM
7- 8a-WABO
'Soconyland
Sketches'
Cha.s. Webster
A. P. Kaye
.Arthur- Allen
Parker Fennelly
Kate McComb
Isabel Wlnlocke
Edith Spencor
John Milton
Ruth Russell
Robert Strauss
William Stickles Or
•J. S. Getchell
SS9 CO.
(SSS Tonic)
8.30-F-WOR
The Music Box"
Mary E. Wood
Billy Axton
•Johnson-Dallls
STAND. BRANDS
8- Sd-WEAF
(Chase & Sanborn)
A, K. Spencer, Dir.
Amateur Show
MaJ. Edw. Bowes
8- W-WEAI
(Royal Gelatine)
'One Man's Family'
Carleton B, Moore,
Dir.
J. Anthony Smytbe
MInetta Allen
Michael Rafetto
Kathleen Wilson
Barton Yarborougb
Bernlce Berwln
8-Th-WEA¥
(Flelscbmann)
G. Thompson, Dir.
Rudy Vallee and
His Conn. Yanks
Tom Howard
George Shelton
GrcKory- Katoff
Leslie Howard
Arthur Hartley
Marie. Alvarez
7:30-Su-WJZ
H. Poleslc. Dir.
Joe Penner
Stefannl Diamond
Ozzle Nelson Oro
Harriet Hllllard
•J. Walt. Thomp.
8TEBLINO PROD,
S-Ta-WABC
(Bayer's Aspirin)
Frank Munn
Bernlce Claire
Gus Haenschen Ore
9:30-Sn-WEAF
-(Dr. Lyon's
Toothpowdor)
Ous Haenschen Ore
Frank Munn
VIvlcnne Segal
Ohman & Arden
Bert HIrsch
9- F-WEAF
(Phillips Mag)
■Waltz Time"
Abe Lyman Oro
Frank Munn
Bernlce Claire
8:30-To-WADO
A be Lyman
Vlvlenne Segal
Oliver Smith
•Blaekett
B:45-M-Tu-W-Th.
WABC
(Calif. Syrup Figs)
'Dick Tracy'
Ned Wever
Lester Joy
Walter KInsella
Charles Slattery
Rose Kcane
•Stock Goble
BTEW ART-
WARNER
(Alemlte)
10:30-Th-WABC
Lysbeth Hughes
Bob McCoy
Art Thorsen
Horace Heldt
King Sisters
Steve Merrill
Jerry Bowne
Alyce King
•Blackett-Sainple
STUDEBAKEB
10-F-WABC
8-M-WEAF
Richard HImbor
Stuart Allen
•Hoclic-W-C
BUM OIL
«:4B-DaOF Excaft
Sa-Ba-WJZ
Lowell Thomas
•Roebe-Willlam*
TABTTCAST
12-Sil-WJZ
Amateur Show
Chubby Kane
Horace Fehyl
Johnny Johnson Ore
•CleinentB
TEXAS CO.
9:3»-Tu-WEAF
Ed Wynn
Graham McNamee
Eddie Duchln Ore
•Honff-Metzger
UNION CENTRAL
(Insurance)
B-Su-WJZ
'Roses & Ornmi*
Helen Claire
Reed Brown, Jr.
John Orlggs
Gus Smith
Wright KraTier
J. Spurln-Collcia
Tom Carr
Jue Curtin
E'lward Jerome
Jack Ronlugh
Morgan Farle.f
Porter HoU
Guv Bates P lOt
Erwyn Mutch
•J, Wait. Thompeon
UNITED DRUG
0-Sn-WEAF'
Rhythm Symphony
DeWolTe Hopper
•Street & Finney
V. a. TOBACCO
(Dill's Best)
ft:8ft-F-WEAF
'One Night .Stands'
Joset Bonlme Ore
•McC.-Erfck.
WANDEB CO.
(Ovnitlne)
Dl4B-DalIr-WJZ
•Little Orphan A*
Allan Baruck
Henrietta Tedro
Ed Sprague
Stanley Andrews
Shirley Pell
•Blaekett
CHAS. WARNEB
(Sloan's LInament)
9-W-WJZ
John Chas Thomas
WASEY PBOD'CTB
12-Dailr Ex. Sa-So.
WABC
e:4B-Sn-W.AB0
Voice of Experience
2-Su-WOR
Jacob Tnrslilsh, The
Lamplighter
•Erwin Wasey
O. WASHINGTON
(CofTee)
0:4G-Sn-WJZ
'Adventures ot Sher
lock Holmes'
Louis Hector
Leigh Level
Joseph Bell
•Cecil. W. C.
R. L. WATKINB
O-Sn-WEAF
(Dr. Lyons Tooth-
paste)
Pierre Le Kroeun
Raquel de Carlay
Jerome Mann
Men About Town
Andy Sannella Ore
•Blaekett
WELCH
(Grape Juice)
8-F-WJZ
Irene Rich
•Kastor
WESTCLOX
4:4E-Sa-WEAF
"Big Ben Dream
Dramas'
Arthur Allen
Porker Fennelly
*B. B. D. & O.
WOODBURY
9-Tu-WABC
BIng Crosby
Georgle Stoll Ore
7:4B-.M-W-F-WJZ
"Dangerous Para-
dise'
Elsie HItz
Nick Dawson
Clarence Derwent
•Lenncn & M.
WBIGLEY
PHARMA-
CEUTICAI.
4:30-6a-WEAF
Harry Reser
Ray Heatherton
Peg La Centra
•Jerome B. Gray
WM. WRIGLEV
7-DaUy Ex. Ba-
So-WABO
'Just Entertain-
ment'
•Frances Hooper
WYETH
10:4S n.m.-bollr
Ex. 8a-Su-WABC
Mrs. Wiggs of
Cabbage Patch*
Betty Gordo
Alice Frost
Joe Lathom
Andy Donnelly
Amy Sedelle
Estolle Levy
Pat Ryan
•Blaokett-3-H
Ues Connor, commercial man at
WBUC, Birmingham has been ap-
pointed by the American Legion as
pu))llclty chairman;- He's also short-
atop on the WBRC baseball team
but that doesn't need any publicity.
Frank Curran now on WINS, New
i'oi-k, announcing ataflt.
Ray Saundon, chief announcer „
WOV, New York, switches to an
at
iUFK, BWKcnes 10 an- itii"WB, Hollywood, la now li
nounclng staff at WHN, New York, "WNEW, New York, continuity do
on Saturday (18).
HERE AND THERE
Pauf Windlah, head of the NBO
band department, Is recovering from
an appendix op In Polyclinic hos-
pital, New York.
Tom Fisrfal* hopping around tht
country on Johnson wax show pub-
licity.
Don Baekar, of WLW, CIncy, in
CHilcago looking for new talent
Rakov, band leader on the 1. , ,
Fox program over WEEI, Boston,
has replaced Phil Saltnian on the
Salllnger Little Bevue. Since both
sponsors are fur shops, Rakov will
not be Identified In his new assign-
ment.
E. M. (Gene) Holden goes to'
station KOTN, Pine Bluff, Ark., as-
commercial program man, from sta-
tion KOMC, Texarkana.
Inex Quinn, soprano, on "WHAM
Rocheater staff, who has been on
sick leave since Jan. 15, expects
to be back by June,
David J. Kreinaen, general man-
ager of radio division of Elisabeth
Marbury, Inc., on a talent search
among smaller stations in New York
and Pennsylvania.
Jack Dempaey's Restaurant con-
tinues to be a sustaining feature
over WMCA, New York, waiting for
a sponsor to pop up. Eaterle waa
and Hagenbech tricks are going to
nights by Jackln Clothing company.
Ca rloa Kant, now occupying
WFAA, Dallas, piano stool, left va-
cant by Pern Davenport, who left
with Joe Llnz to seek fame in Tin
Pan alley.
Frank Fenton visiting staff at
WFBM, Indianapolis, on visit from
Columbus, where he is commercial
manager of WBNS.
Jack Klotz and Herman Paley
have joined "WOR, New York, In
Artists' Bureau under Nat Abram-
30n.
George Grnalic.h (Robert Royce on
"Voice of Romance') in Hollywood
for a vacation.
Guy Earl, of KNX, fell in a hole
on his brother's ranch, suffered two
broken ribs and pulled tendons in
his legs. Win be tied up a couple of
weeks.
Jimmy Grier'a ork replaced David
Broekman's combo on the Strasska
Million Dollar Smiles' program
over the Don Lee network.
Dorothy Gamier quits her secre-
tarial post at KHJ to marry Win-
ston Norman, Los Angelea news-
paperman.
WFBL, Syracuse, has a new wom-
an announcer as a regular member
of the staff. She is Gertrude Alder-
man.
Dave Roberta, who recently Joined
WSYR, Syracuse, announcing staff,
coming from WHK, Cleveland, Is
serving as m. c. for R-K-O Kelth'a
amateur show broadcasts.
Vic Campbell, WSYR, Syracuse,
announcer, Is off regular studio as-
signments to edit and spiel IB-mln-
ute news stint dally, the report be-
ing supplied by the Herald.
WSPA, Spartanburg, S. C.
stepped out in new Evans Heights
plant with rating increased to 920
kilocycles, 1,000 watts. Special cele-
bration program by local artists.
Patricia Sheldon makes her fare-
well broadcast on WGY, Schenec-
tady, May 16. Is leaving to be mar-
ried and live in Massachusetts.
May SInghi Breen and Peter do
Rose have gone back to sustaining
over NBC red loop, filling same
morning-hour spot they held down
for a commercial (Humphrey'H
Remedies).
David Freedman now scribbling
Action for the piilp magazines us-
ing radio as a background.
Hal Boskill, from KGHL, Billings
to KGVO, Missoula, Montana, a*
sales manager. Verde Sawyer now
chief announcer of same station.
Georflff Vandal, formerly with
KFWB, Hollywood, la now In
partment,
Wednesday, May 15, 1935
RADIO
VARIETY
41
LOCAL TAG AS STIGMA
Improbable Broadcasts
No. 19 — Go Into Your Trance
By Bob Landry
(Sign on window)
'AJl Tour Troubles Solved for 50c
Including Full Course Dinner
Come In and Have Your Fortune
Told
By "Tea-Leaves Kitty From Kansas
City.'
'Don't Pay Me a Cent If I Can't Give
You a Magnetic Personality
In Five Eaey Private Readings
I Teach You How to Train Your
Subconscious Mind to Work Out
Your Problems
While You Are Asleep.'
Iso
Broadcast Nightly
Station O-P-E-U.'
Over
Salt — Ar^ you reading that sign?
Pepper — Yeah, what about It?
Salt — Maybe she's got the answer.
Pepper — Well, If she'll throw in
some bicarbonate of .soda what can
we lose?
'Sound effect — Door.
Kitty — HI, boys. Have a squat.
The waitress will take care of your
stomachs. Pour the tea and I'll take
care of your problems.
■ Pepper — What carnival are you
from?
Kitty — Wise guy, eh"? Listen,
mugg, I'm Tea-Leaves Kitty from
Kansas City. And before that from
Double-Borsch, Bulgaria. I'm a
genuine gyp. You don't see me tap-
ping the cup to make the leaves
talk like these Coney Island blondes.
I Just let the leaves plop out and I
reads 'em from where they plop.
Pepper — If you can tell us what
we want to know you're good.
Kitty — First of all, I see you're
actors.
Salt — Say, she's okay. How would
she know that?
Pepper — Is that hard, you with
pink greasepaint scalloped around
your collar?
Kitty — All right, emartie, I'll guess
again — you want me to tell you how
to get into radio.
Salt — See, the dame's clair-
Toyant!
Pepper — ^Yeah, that's ba.rd, too. A
couple of actors want to get- Into
radio — show me one that doesn't.
Salt — You're Just a skeptic. Some
of these dames really can look Into
the future.
Pepper — Sure, I knew lots of
mind-readers and crystal- gazers in
vaudeville. They still couldn't look
into the future and know , where
they were going the last half. They
had to ask their agents.
Kitty — Pretty hardboiled, aintcha?
Well, the biggest and the best come
here to see Tea-Leaves Kitty from
Kansas City. See that guy over
there In the booth?
Pepper — You mean the guy that's
talking to himself?
Kitty — Do you recognize him?
Salt — Say he looks familiar.
Kitty — That's Fred Wyhnben, the
big radio comedian. He gets $2,600
a week.
Salt — Gee whiz, she's right. Im-
agine' him eating In here.
Pepper — He looks a little nuts. "
Sound Effect — ^Door.
Kitty — See those six men who Just
came in? They're Fred Wynnben's
authors.
Sound Effect— Six Authors.
Wynnben (shouting) How's this
for an opening? I'm Paul Revere.
Only I ride around on a kiddie car
instead of a horse. No — that's lousy.
My God, what'lM do for an opening.
How much do I pay you — $800 a
week? You're fired!
Chief Author— So what? So I'll
sleep in the gutter and be happy
again,
Wynnben — Don't get sore — noth-
ing pei'sonal. You're lousy, that's
all.
Chief Author— Hey, Kitty, come
on over here. Fred's having a gag-
fever.
Kitty — Excuse me, boys.
Wynnben — Kitty, this is my lit-
erary staff — look at 'em. I pay them
to dig up material. Do I expect new
material? No. Just any old kind
of material. But these guys couldn't
dig up a bone for a dog.
Chief Author — Say, Kitty, some
time when you're good and psychic
see if you see where I can get a nice
quiet Job with an electric rivet.
Wynnben— And to think I did the
same act in vaudeville for 12 years.
And now I'm In radio. Quick, Kitty,
grSb the crj-stal. Go into your
trance. You'v got to get me an
opening for my next program.
Kitty — Silence, please. I'm trying
to establish communication with the
great spirit yogi, Joe Miller.
Sound Effect — Rapping.
Kitty— Is this the Yogi Joe Miller?
Knock twice If it Is.
Sound Effect — Two knocks.
Wynnben — Ask hixr\ Where's he
buried. We'll put flowers on his
grave.
Kitty — I feel a message coming
through. Write down these gags as
I tiell them.
Chief Author — I've got a pencil,
Shoot.
Kitty — If you saw the flag wav-
ing over the battlefield what would
you think — answer — that the wind
was blowing. My God, the pain in
my head Is terrible.
Wynnben — Keep trying. Get me
an opening.
Kitty — Get this. You're an ig-
noramus—answer — no, I'm a Re-
publican. (Ifltty groans.) I feel a
terrible pressure Inside.
Wynnben — No, "no, don't stop. The
gags are lousy so far.
Kitty (^Tithing In pain)— The
Yogi says he's thinking hard to re-
member an opening, but the radio
comics have used up most of his
stuff.
Pepper — Come on, Salt, let's get
out of here. Forget about getting
into radio. Maybe we can get Fri-
day and Saturday at Bound Brook.
Chi NBC Readies New
$600 Local Time Rate
Chicago, May 14.
Proposed new rate eet-up for the
local NBC stations. WENR and
WMAQ, is now In New York get-
ting a final o.o. by the rate com-
ittee and expected that the new
line-up of time charges will be
ready by June 1.
Generally conceded that the new
rates will liirt a tariff of $600 for the
top 60-minute time, bringing the
local rate even-up with the network
cost
Burt McMurtrie's Agency
Hollywood, May 14.
A. new 'advertising agency which
will Bpociallze on radio accounts
has been organized by Dick Well,
Burt McMurtrle and Gardner Ob-
born.
Well for several years has bec.i
In the production end ot J. Walter
Tliompson's coast airings.
FORTIFIED STATIONS
Police Take Precautions Against
Seizures, Etc.
Indianapolis, May 14.
Indiana Is the first state in the
nation to have fortified police radio
stations, according to Al Feeney,
State Chief of Public Safety. Last
week ftvd new stations began opera-
tion, located at Indianapolis, Jas-
per, Seymour, Columbia City, and
Culver. Stations have 1,000 watts
power and broadcast on 1,634 kilo-
cycles. They are constructed with-
out windows but with portholes in
all four sides. Forced ventilation
brings air through a bullet and
bomb proof roof.
Doors have ofCatts to resist flre
of any kind of a projectile. Evei-y
station is self contained with Its
own power, water, heat, and cool-
ing system. All state police motor-
cycles and automobiles will be
equipped with receiving sets to
catch the signal from 220 foot ver-
tloal radiators, with which each
station la equipped. '
IF IT'S HOME
IT'S I V.
WFBR, Baltimore, Adopts
Policy of Camouflaging
Local! y •Produced Pro-
grams as Network Presen-
tations Through Use of
Chain Phraseology, Etc.
INFERIORITY
Baltimore, May 14,
WFBR has put into practice a
new procedure designed to make
all local commercial programs ap-
pear of chain (NBC red ribbon)
origin. Station identification is not
given at all on program. Before a
local commercial starts, station an-
nounced Itself by stating call letters
^yhen the previous period was wan-
ing. At close of the commercial,
likewise, the broadcaster waits
until next program is definitely
commencing before it inserts Iden-
tification.
During the actual running of the
commercial, WFBR, If It has neces-
sity of announcing something to
guide listeners, such as giving ad-
dress to which persons might write
for gift9^,Qr. contest entries, merely
advises 'Write care of station to
which you are''^ listening.' That is
type used by chain commercials.
Though WFBR won't admit It,
many persons here are of belief
that If a program emanates locally,
it automatically Isn't deemed as
good as something of chain origin.
That is probably reason which
prompted WFBR to make move.
The other stations here seem to
revel in fact when they put on pro-
gram of own, or they seem to, be-
cause they announce often enough
during such programs that the pe-
riods are of Balto birth.
TELEVISION COMPANY
WOULD ISSUE STOCK
Washington, May 14.
Permission to issue iSOO.OOO shares
of $1 par value common stock was
sought from the Federal Securities
and Exchange Commission last
week by American Radio and Tele-
vision Corporation. Joseph La Via
of Astoria, Long Island, is presi-
dent.
Stone and Co. of New York would
undens'rlte the company and han-
dle the securities.
Erie, Pa., Recommended for Smalfie
To Replace WLBW Now in Dayton
Versatile Staff
St. Paul, May 14.
When Lieutenant Waldo C.
Grover, U.S.N.R., who's cur-
rently WCCO's master control
engineer, decided last week to
put on the matrimonial halter,
he stayed within the studio for
the ceremonies.
Rites were performed by a
(not known until then) Pres-
byterian minister who's also a
staff announcer. Max Karle.
Dept. Store Draws
Free Talent from
Its Own Employees
Baltimore, May 14.
Biggest advertiser among Balti-
more department stores Is Hutzler
Bros,, probably burg's largest and
most profitable merchandise em-
porium. Store concentrateB all Us
air commercializing on WCBM, and
Is that station's biggest client.
Store carries innumerable spot
announcements all day and nite
long, plus dally quarter-hour pro-
gram around dinner-hour, and a, m.
fashion talks. Yet the store does
hot pay for any talent, nor does
station. The store simply promotes
it from help it employs.
Betty Howard, who does the style
spieling for store in mornings,
regularly works in advertising and
promotion dept. of Hutzler's. A pair
of sales girls can plunk pianos
pretty capably, so they have been
drafted to form a piano duo for
radio programs. String orchestra Is
regularly employed to supply mu&lc
for diners in store's tea room; the
ork goes on air at same time, and
occasionally when vocal refrains
are needed, a floorwalker from
men's clothing steps up and sup-
plies it. The WCBM Kiddle Klub
goes on sometimes, too, during
Hutzler programs, but receive no
dough for it.
Staff DST, Town EST
Washington, May 14.
NBC Washington staff keeps own
daylight saving hours,' thb Capital
remains on standard tlnio.
Eight to four schedule adopted by
popular vote of employes In order
to coincide with working hours of
New York ofilce.
New Chi Musical Shows Crimped
By Union s Agency Audition Rate
Chicago, May 14.
Always a talky town as far as
programs are ooncerncd Chicago
has now about lost all hope of ever
becoming a center for musical pro-
grams. Formerly figured that 60
percent of all shows auditioned In
Chicago were dramatic programs.
In the past three monthn thta pro-
portion has Jumped to 90 percent
for dramatic shows as against 10
percent musical. And what's more,
this proportion la Btill increasing
with the likelihood that Chicago
may be eliminated entirely as a
production center for new musical
shows.
Only ones that Chicago will have
are those which are continuing over,
those which may be brought In
from other sectlonp hucM as the
Horace Heidt band show for Ale-
mite, or those which are studio-
produced. Agencies are about
through as far as trying to sell
their own mu.-jlcal productions to
their clients.
Thlp is all due to the strict rul-
ings put Into effect by the local
.'vfusiclanH Union which call for t6
per man for two hours of audition-
ing by the agenclop. Clients refuse
to pay for the audition cost on
musical shows and the agencies
won't agree to go on the nut for
these, charges themselves.
Result Is a further .Hwing to dra-
matic shows on the part of the
agencies. This move Is forcing the
networks and stations Into musical
productions thcmselvc.i in an at-
tempt to counteract this ovcreupply
of dramatic shows by the agencies
themselves, but so far has done
little good.
Close Your Eyes
Only musical auditions held by
agencies are those held right lli
cafes where the bands happen to
be playing. The agenclps take the
prospective client to hear the band,
thfn (Ir.ap hirn h.ack to the agency
to listen to Inserted dramatic epi-
sodes and announcomf'ntH. It takes
plenty of Imaglr/jiiion on the part
of the sponsor to get a picture of
how the pio,i,'r;uri will look wlion
all put toKothcr; and most of 'cm
can't plclui-c It nt all, so arc turn-
ing to dialog and chatloj- shows
.'I.P l))P (;nly uay oul
Washington, May 14.
Denial of construction permit
applications, a power boost plea,
and one frequency-shift request waa
urged upon the Federal Communi-
cations Commission last week, while
examiners recommended granting of
one plea for a new station and
favorable action on a proposed fre-
quency change.
Concluding that additional service
is needed in Erie, Penn,, Examiner
George H. Hill recommended the
Commlsh authorize construction of
a new one-lunger on 1370 kc. but
should simultaneously reject plans
for another 100 watter on the same
channel at Mansfield, O.
Shift from the 1370 channel to
1360 kc. by KCRC, Enid, Okia,, was
oked by Examiner R. H. Hyde, but
the station's request for unlimited
time was turned down. Report sug-
gested the transmitter be given 250
watts Instead of 100 night and 250
day as at present but urged that
operation be restricted to one-
fourth time during night hours.
Granting of full time for after-dark
would boost the Oklahoma quota
above Its limits, Hyde said in Justi-
fication of his recommendation.
Proposed shift of KFBB, Great
Falls, Mont,, from 1280 to 610 would
result in unwarranted interference
with KFRC, San Francisco, and
WDAF, Kansa;8 City, Examiner
Dalberg said In turning thumba
down on this application for new
frequency assignment. Recom-
mended that the Commlsh reverse
Its previous action on the KFBB
plea and deny the application.
Case was set for hearing after
special experimental authority had
been granted and the other two sta-
tions had kicked.
License of WBBZ, Ponca City,
Okla., should be renewed and con-
struction permit plea of Guthrla
Broadcasting Co., Guthrie, Okla,,
denied. Examiner Hyde reported In
another case. Pointed out the
Guthrie outfit failed to appear at
hearings on Its proposal to erect a
iOO-watter sharing time with
WBBZ, and that Us written state-
ments were not admissible as evi-
dence under Commission rules.
Ohio VI, Pennsylvania
In the competition between the
Ohio and Pennsylvania applicants,
Examiner Hill told the Comrnlsh
that Erie is entitled to additional
service since WLBW was moved to
Dayton, and minimized dangers of
Interference with WRAK, WlUlams-
port, WHK, Cleveland, or other sta-
tions on adjacent frequencies and
In the same general area. Granting
of the application for a transmitter
.at Mansfield, O., would, however, re-
sult In s<^rlouH night Interference
with W(JL, Fort Wayne, Ind.j
VV1J::M, .Tackson, Mich.; WPAY,
Portsmouth, O., and other trans-
mitters, examiner observed. As
further grounds for his recommen-
datlop-H, Hill said that Jackson D,
Magenaiu proposed Erie licensee, 1b
thoroughly qualified to operate the
contemplated station but applicants
for the Mansfield transmitter made
an 'unsatisfactory' showing of
financial ability.
Desire of KGFJ, Los Angeles, to
Jump daytime operating power from
100 to 2S0 watts drew objections
from Examiner Walker, who re-
iterated the previous position taken
in other Los Angeles cases and said
there Is no substantial need for ad-
ditional service In the Southern
California metropolitan area. Urg-
ing denial of application. Walker
.said that present power of KGFJ
materially curtails service area o*
KPPC and proposed Increase would
add to the trouble.
EMPLOYE BEOADCASTS
Rochester, May 14.
Victor Wagner, former conductor
of tho Eastman theatre orchestra,
has Joined the camera organlzatloa
to form an employes' chorus.
Employes' orchestra Is a lattey
possibility, with all employe vadl6
bioadcasts ns the goal.
42
VARIETY
•RHYTHM AT EIGHT'
Ethtl Merman, Tad Husi Al
Goodman's Orchestra
Songa, Sketches
30 MIna.
COMMERCIAL
WABC, New York
Name of Lysora new program
captures the jazzy aura of Ita star,
Ethel Merman, faithfully. Her
themer Is Gershwin's 'I Got
Rhythm,' and with Al Goociman's
fluent music behind her, it's a nifty
30 minutes.
Method used by the songstress Is
to pick out one of her numerous in-
dividual hits of the past, build a
slight story around It and tben
steam off. Not new, but scripting
here is refreshing and Ted Husing
helps. Miss Merman has also devel-
oped Into a comedlanne herself with
a Mne AVestlsh tinge which relays
well.
In her first program, 'Eadle Was
a Lady,' was built up into a mu-
sical saga, and in the second one,
'Hosannah,' was treated likewise.
Both had corking stories woven
around them, with the warbling of
course the high spot; Since she haa
a repertory of distinctive synco-
classlcs to her credit, material
should last quite a spell.
Lysol i.s safe for the summer with
this 'un.
POPULAR LAW SERI
Bessie N. Page
Talk
15 Mi .
Sustaining
WAAB, Boston
Educational sustainer in which a
femme law expert (from Portia Law
School) answers legal questions
from listeners. Introduced by an-,
other woman who also reads the
questions. Miss Page Is exactly the
type for this work. Her answers
are prompt, crisp and pithy. Ques-
tions on program caught dealt with
everyday problems that would be of
Interest to a large number of dial-
ers. Some of the subjects covered:
window washers' liability, wills, au-
tomobile liability, digging a well,
beauty shop problem, land deeds,
a marital fizzle, leaky gutter, and
a right of way puzzle. Scope of the
talk would tempt any casual tuner-
in to hold on fo the last, in antici-
pation of hearing some advice on
a personal problem that is confront-
ing him at the moment.
Although a few of the answers
might save the listener the expense
of consulting an attorney, at other
times Miss Page advises her baffled
Interrogators to retain good law-
yers for further consultation.
Talks are available In printed
form at 10 cents. An outstanding
sustainer in the Boston district.
Fox.
TED CLAIRE
Sports Comment
16 Mins.
Suataining
WHN, New York
Spotted at 6:15 p.m. dally, Ted
Claire, who hails from vaudeville
and the picture houses, Is doing a
sports resume that is only as good
as it's written. Claire -has . a breezy
delivery which makes a nifty flt foj
the assignment, but until more ex-
pert care is taken in preparing the
material his chances of building a
substantial following for the period
and bringing himself into sharp no-
tice look slim.
Claire Interpolates his recitation
of baseball and racing results with
bits of gossip and comment about
these and other sports. Little of the
latter info is either smartly framed
or arresting. Program has a ques
tion and answer columr.. Listeners
are urged to consult Claire about
any sports question Involved in an
argument, with assurances being
given that the right answer will be
relayed over the air. Odec.
HORACE HEIDT'S BRIGADIERS
Variety
30 Mins,
COMMERCIAL
WABC, New York
A good, fast little variety revue,
getting plenty of vocal, instrumental
and commercial effectiveness Into
30 minutes. It's obviously geared for
tempo and the entire impression of
the half hour's unfolding Is that of
an on-your-toes, almost feverish
gait. Result Is that everything in it
grips the interest, and it the tempo
can achieve that. Its value to the
commercial plug is that much more
emphasized.
Plug is a bit verbose but it's sold
In a staccato, practlcol manner
which should interest any prospec-
tive user for Alemlte, the Stewart-
Warner lubrication oil. I'iie prize
contest is another cute ballyhooer
for other S-W products, such a.s
radios, refrigerators, etc., because,
after the arresting $1,000 cash prize,
these affiliated trade products are
worked in as among the list of sup-
plementary awards.
Show Itself Is maestroed and an-
nounced by Horace Heldt whose
diction Is very advertising agency.
He spiels his introductorlea like a
Commercial announcer.
Program not altogether new. It's
been on the air from a San Fran-
cisco source for a number of weeks
under Blackett-Sample-IIummcrt
auspices, and after groping it seems
finally to have found itself. This,
however, was not achieved without
considerable purging of a drastic
nature. Including a new complete
setup with the exception of Heidt'
who was retained.
Heading for the Drake hotel,
Chicago, to open May 23, this show
when caught (Thursday at 10.30-11
p. m. EDST) was the finale from the
Frisco source. Future shows out of
Chi. As a salutation- and a farewell.
'Hall to California' was the musical
tribute. In the signoff.
Show in sequence opens with the
6 King Sisters in 'Got Me Doin'
Things' wherein the first manifesta-
tion of the steel-guitar Instrumenta-
tion of Heidt's asserted Itself. It's
comparable to the guitar novelty in
the orchestrations which have, re-
cently distinguished another Coast
band that of OrviUe Knapp's at the
Beverly-Wilshlre, Beverly Hills. It's
a cute touch and deftly worked in
by Heldt in almost every arrange-
ment without unneccessary empha-
sis.
Follows 'Bugle Call Rag* in vocal
ensemble, another novelty. Then a
dansapatlon, followed by Elizabeth
Hughes, ' harplste-gultarlst, with
Waters of Mlnnetonka.' Berhle
Madison, traps, docs a vibraphone
solo, 'Chokin' the Bell.' Alvedo Ray
dittoes on Spanish guitar. Alice
King vocals 'Heart Is An Open
Book,' Then 'All Around the Mul-
berry Bush' as a gang song by the
whole band, wherein a number of
doggerel lyric plugs for Alemlte are
ingeniously worked In. Ralph Lom-
bardo's vocal solo is a novelty,
'Little Grass Shack,' done in Italian,
German and pig-Latin. A Parisian
musical revue is the big band
number before the Frisco tribute
and signoff.
All in all a lot of variety' packed
into 30 minutes. Commercial spiel Is
arresting in that it disclaims no
labels, tags or anything, with free
entry blanks at any Stewart-Warner
service station. ATiel,
EVA LE GALLIENNE
With Guldo Madzo
'The Swan' (Sketch)
10 Mine.
COMMERCIAL
WEAF, New York
It's been rumored on several occa-
sions that Eva Le Galllcnne would
bring her Civic Repertory idea to
radio. Instead she arrived solo. In
her guest date on Shell Chateau she
felt her gi-ound carefully by picking
a sure-fire scene from Molnar's 'The
Swan.' It was one of her biggest
early hits, and haa enough fluff lo
make the broadcast command atten-
tion.
While the part did not call for
any emotional fireworks, it gave the
stJir opportunity to shine fair
enough. Guide Madzo assi.stcd ca-
pably.
PAUL CHRISTENSEN ORCH.
30 Mina.
Sustaining
WOW, Omaha
Band opens a summer etand at
Hotel Paxton, but went on the air
nationally, April 30, night early.
First time a local orchestra has
over been hooked up for a regular
weekly period via a chaili. This
one fed to NBC red basic and sup-
plementarles by WOW; half-hour
burst goes , on at 9:30 local time
(CST).
A nine-piece ork with a girl and
boy singing team regularly, crew Is
enlarged to twelve men for these
chain programs of popular music.
Outfit originated in these parts, but
past few seasons have been located
in Texas and vicinity. Offer" the
usual brand of popular arrange-
ments and features the girl and
boy. .John Glllln, Jr., announced,
but station to rotate staff on this
Tuesday uighter.
BEREND and CARROLL
Instrumental
15 Mins.
Sustaining
WMCA. New York
Two-man Instrumental team of
small-time proportions that must be
lost amidst all the music on the air
at the same hour (11:16 p. m.).
One plays strings, the other piano.
They solo a couple of times each and
get together at the start and finish
for duets. Each is adept at his own
work, but they appear to need rou-
tining and arrancronifiits In ordor
to get anywhrrp.
STUDIO WHISPERS
George Fischer
Film Chatter
15 Mins.
COMMERCIAL
KPWB, Hollywood
Three weeks ago a hand lotion ac-
count went shopping and found
George Fischer, Whisperer has
been on the Warner Bros, station
for three years and has worked up
a following.
A certain romantic timbre in his
delivery sets Fischer off from the
mill run of picture gabbers. Most
of them shout; Fischer lets it drip,
so to speak. Stripped of his toning
the stuff drops into the well-worn
slot. It's pretty much the same line
of palaver the others use with the
commentator bearing too heavily on
the Warner side. Most of his gos-
sip concerns the WB mob in Bur-
bank, for which Fischer can't be
blamed too much. He's been draw-
ing pay from the Warner Frores for
lo these many years aa a staff
barker. Uclm.
FOURSOME
Marshall Smith, Del Porter, Ray
Johnson, Dwight Snyder
Songs, Music
16 Mins.
COMMERCIAL
WABC, New York
Foursome is a clover .singing
quartet currently in the cast of
'Anything Goes.' Group is distinc
live for its faint harmony on reed
instruments in addition to its
smooth vocalizing. Ocarinas, flutes
and other pipes figure in the instru-
mental end of the presentation
General musical effect resembles a
calliope. Good novelty stuff which
should build as the program ages.
Specialty at this licavlng was
'Parade of the Wooden Soldiers
More syncopated number.M relay
rather slow, but that Is duo to the
typo of instruments used. Philip
Morris sponsors this new hour on
Wednesday nights at 8 p. m. ED.ST
.Tohnnle, call boy deluxe for the
tobacco fli-m, still heralding the
cig.Ti-otlo hv.nnd n.nnio with rfsiiltK,
Dl MARCO BABIES (3)
Harmony
Sustaining
WGY, Schenectady
To the accompaniment of u chorus
on the ballyhoo bugles by NBC and
WGY toote'rs, these three girls ra-
dlo-curtsled on a Saturday after-
noon network swing. WGY piped
their h.armony to New York, splic-
ing in about the three-quarter
mark. The story of the discovery
of' the threesome, daughters of an
unemployed Rome^ N. Y., barber by
a prosperous Italian fruit merchant
who dropped into a Utica theatre,
his outfitting of the youngsters and
toting tliem to the Big Town, their
click with auditlonists, and the
signing of an NBC contract, was
surefire human interest copy for the
typewriter tappers. j
A good publicity bet tor NBCJ,
even if tho kids' brief mike appear-
ance here did not prove to be ter-
rific. Sang one number, tho .fa-
miliar 'Object of My Affections,' to
Kuitar accompaniment bj' their dad.
They harmonized the pop in rather
smooth, if imitative, fashion. Voices
are childllshly piping — lassies are
publicly said to bo four, six and
eight, respectively — but they blend
well. Like many of their age i-ange,
they display no fear of the micro-
phone; are too young to be con-
scious of that ogre. Father's guitar
accompaniment helps.
Babies' tag la calculated to place
listeners, particularly pai-ents, in a
responsive mood. A supper-hour
spot or a Sunday afternoon slot
would be ideal from the mothers-
and-fathers angle. Trio probably
can win an audience, in theatre or
studio, on appearance nlono.
May have a future. Jaco.
WHN BARN DANCE
Hat O'Halleran, Tom Kennedy,
Prairie Ramblers, Patsy Montana,
Forman Sisters
60 Mins.
Sustaining
WHN„ New York
A Barn Dance in New York!
WHN continues to expand on Its
program service by going into tho
sod-buster stunt hour with a flour-
ish. A solid hour is given over to
this now spread. Hal O'Halleran,
who was on the WLS huskln' bee In
Chicago, Is building this New York
sustainer; Station is lucky. He's a
whiz at this sort of thlffg, knows
how to yelp a square dance .ind yet
not overdo It.
There is a regular cast on hand
weekly for the ginger fireworks.
(Jucstei-s fill In for further hick at-
mosphere and color. Tom Kennedy
Is the prize warbler of the outfit.
Patsy Montana handles the western
laments, and tho Forman Sisters
give out sad rhythms significant of
these haystack shindigs.
Program is studded with palaver
such as 'Got the milkln' done' and
Wlio broke the lock on the hen-
house door?' Background hollering
could be tamed down a bit for the
sake of the general material.
Potential possibilities in a pro-
gram so unusual for New York,
WHN is acquiring a name for cre-
ating stunts. Outlay of talent Is
authentic for the mob, another item
In its favor. With the amateur
craze simmering, easterners may be
in for a heat wave of these rubes
revola. The heel and toe polka stuff
Is foot-tapping for the populace in
general and comical to the more
sophisticated dialers.
This one airs on Thursdays from
10 to 11 p. m. and on Saturday from
S:P,0 to n:30 p. m. EDST.
JACK INGERSOLL
Sports Commentator
10 Mins.
Sustaining
WEEI, Boston
Ingersoll, formerly with WNAC
in a similar capacity aa sports spiel-
er, is tagged onto the end of the
sponsored late hour weather reports
(11:00 p.m.) as an anchor for listen-
ers who might be Inclined to tune
off before the triple Jointed weather
period is finished.
He's announced as a giver out
of baseball scores, but he goes
further in the sports field, touching
on- current Hub wrestling matches
and college games, as well.
Diction is ragged, but otherwise
easy to take; and assuming that
there are listeners who will dial re
hashes of ball games at that hour
his 10-minute bit rates a good aver-
age of ita type. When caught (26)
Ingersoll injected a very human
note in his chatter by chiding Boa
ton ball fans for booing Joe Cronin
of the Red Sox in that day's game.
Well dono and added an interesting
note to his talk. Fax.
GOOD WILL COURT
With Hon. T. J. Whalen, and Hon
J. J, Goldstein
Court Session
45 Mina.
Sustaining
WMCA, New York
Title explains all, in that listen-
erd write in their family battles,
twists, etc., asking for time on the
air, and the beat oneB picked out by
the station are invited up for a Sun-
day court hearing. Partlclpanta
come before the microphone then,
state their caaes and a presiding
guest Judge tries to iron out the
snag3 to the best of his ability. Ad-
vice and counsel are the main gags
of this good will gesture.
Many intelligent people come up
on this clearing house for legal en
tanglements. Where the cases are
too complex for short airing, the
judge asks the party to hang around
a while after the broadcast, and he
go into it more thoroughly. Insur
anco policies, divorce, alimony,
specialists' problems, etc., all pop
up during the evening. None really
funny, in fact it is quite a sincere
program on the part of all con
cerned. No identity is disclosed over
the air. Everything appears on the
up and up, however. Legal Aid So
clcly gets mention many times dur
Ing program.
' Guest judges shift frequently.
Those on hand this time Included
T. J. Whalen, justice of municipal
court, and J, J. Goldstein, Judge of
magistrate court. They seemed to
have their hands full too. Solemn
organ music ushers and exits the
program on and off the ether.
For Sunday, night ll.o(-ener.<j at
;i:4ri p.m. EDST.
HANDSOME JACK RANDOLPH'
With Phil Crist and Madame Car!
Songs
15 Mins.
COMMERCIAL
WFBR, Baltimore
Procter & Gamble has now sham-
poo, 'Drene,' and is giving product
its initial air plugging here. Since
P&G h.ave total of seven chain
(NBC-red) programs at present,
possibility is that firm will .shortly
find a network show for this, the
'baby.' Sort of an lilr trial going on
here, and looks like this one has oke
chance of getting over. Once-
weekly, jLfter-dinner period.
Commercial copy Js much better
than average used around here, and
that's a relief and a major consid-
eration by now to prospective lis-
teners, Madame Carl, one of' burg's
coiffure authorities. Is retained to
give brief speech on treatment of
hair; should interest the ladles.
'Handsome Jack Randolph' Is
really Phil Crist, who has been war-
bling for some tlipe on local ether.
He is being built up trifle too much
aa being a dashing, debonair, thril-
ling type. His voice belies his ro-
mantic build-up; he should Just be
let sing without the glowing blurbs;
then wouldn't have to face possible
antagonism. He has rather light-
timbered tenor pipes, but well up in
rating as far as this town Ig con-
cerned, where they don't pay much
and don't get much for commercials.
One practice that should be stopped
Is having Crist greet listeners with
'Good evening, beautiful lady';
sounds too phoney, the manner in
which it's done.
PEGGY B. MILLER
'The Lady Philosopher'
15 Mins.
Sustaining
WCAO, Baltimore
Those versed in philosophic lore
claim that through the ages there
has popped up no first, second, or
even third-rate femme philosopher.
Miss Miller Is distinctly of the
radio school of philosophers, though
she is not as lucid and punchy as
might be, and could gain effective-
ness by being more conclusive,
Pleasant pipes, but should side-step
monotony by shading and coloring
vocal tones; also frequently clears
throat.
A local lass who has authored
volume of poesy, she gets a plug
in for her work, and recites selec-
tions fore and • aft program while
studio organ accomps with 'Sweet
Mystery of Life.' Once weekly, post
luncheon period, won't give house-
wives indigestion and might bestir
'eni to cheerfully and contentedly
continue with the week's ironing,
rather than bicker over the back
fence with a disliked neighbor.
PAUL SPECHT ORCHESTRA
30 Mins.
Sustaining
WABC, New York
. Formerly a New York name,
Specht has been in the hinterland
for some time and is getting metro
polltan attention by virtue of the
A.F.M. $3 tax thing which has been
the means for many another outly-
ing combo getting a national pickup
.and hitting tho east, whereas it was
formerly a reverse rule.
Emanating from Buffalo under
auspices of the Buffalo Broadcast
ing Corp. (Lounsberry), which is
specifically announced aa 'present
Ing' Specht, the combo sounds quite
big league. It's holding forth at a
local restaurant. James Hefner,
Morton Wells and a femme harmony
trio jire mnnng.thft vocnl Interludes
TONY and 6US
Mario Chamlee and George -Frame
Brown
Serial
15 Mins.
COMMERCIAL
WJZ, New York
Novelty of this new seri;il l.-i
presence of Mario Chamlee Mot.
Opera warbler In the role oC a
comedian. Story is a typical rags
to riches one, with a newcomer in
this country blesaed with goldi'ii
plpos and waiting for his big chance.
One just knows that sooner or later
he will land in the Diamond Horse-
shoe midst a shower of bouquets,
prima donnas, spot lights, etc.
George Frame Brown plays the
other character, explaining the now
wonders of tho town to his timid
friend. Humor is quiet for the most
part. At this hearing adventures of
two made them wander into Cen-
tral Park where the nursemaids
were parading their wards. Chil-
dren's voices and hurdy gurdy
noises off-stage. Tony saves a child
from being run over, and it leaves
the Impression that this act will
stand him in well when he tries for
the opera stage.
Tale also has him breaking into
song frequently, and since Chamlee
is the singer, the results are above
par. Serial contains more charm
than laughs. Airs thrice weekly at
7:15 p.m. EDST. Post Toastlps
sponsor, making a play for the oM(>i
palates.
ELIZABETH DAY
Disease
COMMERCIAL
WEAF, New York
Flelschmahn program* of las;
Thursday night (IG) gave Elizabetli
Day, an actress from the west coast,
two opportunities to show her flair
for dramatic readings. The mono-
logs projected two widely diverse,
characters and in each instance li
was a finely etched bit of work.
First item was entitled 'A Mattor
of Life and Death' and dealt with
the nitwit patter of a young South-
ern matron calling up her husband
at the office to ask him whether Ire
could recall for her the name of .i
tune sho was humming. Other bit
was also localed In a telephone
booth and had u moll pleading with
her boy friend ^who was on the lam
from the cops to give himself up
and squeal to the cops. Poor pro-
duction served to take the -smooth
edge off this latter reading. What
was supposed to be the rat-tat of
a rnachine gun sounded like the
clicking of a phone hook. The fade-
out moment ccld also have been
intensified with the Interpolation of
a scream. Orfrr.
EMMA SOFRAU
Songs
Sustaining
16 Mina.
WGY, Schenectady
A new voice is floating ovei'
WGY'8 wavelength. In this trained
singer. She possesses a soaring,
rangy soprano, carefully cultlvfited
and Intelligently handled. la rather
impressive when traversing the up-
per registers, and probably would
be even more so in an auditorium
than in the studio. At present her
microphone technique Is not 100%
perfect. Clear enunciation of the
lyrics is sacrificed at times to tonal
production at or near the top of
tho scale. On lower notes, It is
easier to understand the words of
the numbers she Is singing. Should
show improvement In respect to the
all-Important enunciation as sh©
adds to her broadcasting experience.
Does better grade selections: bal-
lads, musical comedy, operetta arias
and classicals. Has no theme, song
to Identify her programs, nor did
the announcer, on the. afternoon
salvo heard, pronounce the name of
the artist distinctly. That's a fault,
noticeable on soloists introduced re-
cently, which should be corrected
by station management. Johnny
Flnke provides sympathetic accom-
paniment for the young woman's
outpourings. Jaca.
META REY
Songs
Sustaining
15 mins.
WGY, Schenectady.
Singer with Bobby Meeker'a
orchestra, broadcasting evenings
from the De Witt Clinton Hotel.
Albany, heard in an unbilled after-
luncheon program. She is a member
of the pop warbling radio school,
featuring a rather deep tone In the
lower registers and stressing clear
enunciation of lyrics, plus 'feeling.'
Upper tones are more sopranolike.
Miss Rey's interpretations of cur-
rents and other selections are good,
if not especially individualistic.
Probably impresses stronger with
slick orchestral than with piano ac-
companiment, although^ no fault
could be found with the 'latter here.
Simply that her style of singing flt."«
In smoother with a dance-band
background. Jaro.
BRYCE OLIVER
News Commentator
15 Mins.
Sustaining
WHN, New York
Bryce Oliver apeuk.s well and
adopts a liberal position In his com-
ment upon the news. He is forth-
right enough to be a bit critical, and
yet not radical.
An easy-to-tal^ft qnarler hour
editorl.allzlng. I,n-nK.
Wednesday, May 15, 1935
A D I O
VARIETY
43
New York Radio Parade
By Nellie Revell
Slngin' Sam returned to CBS, after a year's absence, lor Baibasol
again. This time he la on a seven-station network in the cast. At
present he Is also heard over the JIBS for the same sponsor which pro-
gran, will run until June 28, and then become a local commvcial over
WOR. The CBS program Is being piped In from Cincinnati to WABC
■until Buch time as Sam comes East, The overlapping covernse is ex
plained by angle that the CBS show will eventually be a coast-to-coast
6how.
Not a Sample
Audience at premiere of CBS' Lysol sponsored 'Rhythm at Eight'
gasped when at close of program Ted Husing stepped out with a big
package, which, he said, was a gift for Ethel Merman from her sponsor.
It contained a traveling case stocked with beauty preparations and
everyone relaxed.
Here Comes Angelo Pelange
Canzonerl- Ambers lightweight champ bout was aired over WMCA
by Adam Hats. WIP, Philadelphia, and WCBM, Baltimore, also took
show commercially, while WDEL, Wilmington, and WOL, Washington,
D. C, got fight as a sustainer. Executives of stations concerned huddled
over problem of how to cut the commercial plugs from outlets not
taking the commercial show. Among other suggestions, and this one
broke up the conclave, was the idea of having 'Barnacle Bill' sit at
ringside and strum guitar between rounds for the sustainers.
Into ihe Big League
Don Loper ork at Bustanoby's Restaurant, near Teterboro, N: J., airs
twice weekly over NBC and since is across the river Is out of $3 tax
territory. Loper Is plenty amazed and grateful to music publishers for
■the free copies of their songs they continually send him. Up to two
weeks ago Loper was still buying his tunes.
Short Shots
Ed Wynn goes off the air for Texaco this summer, but the sponeor will
be represented on radio by Eddy Duchin ork, at present on show with
Wynn, in a half-hour tune program originating on the coast, where
Duchin win be playing at the Cocoanut Grove in Hollywood If pend-
ing deal goes through, WMCA will once again be feeding programs to
WPRO In Providence; WIXBS, Waterbury, Conn., and WMEX, In
Boston. .. .Phil Cook had three different scripts at three different agen-
cies with nary a nod from any of them and hope just about gone.
Thursday last each of the agencies phoned Cook. So far palaver is
still in price stage. .. .David Sturgis, 'The Friend of the People,' started
a Sunday sustainer over WHN....C0I. Roscoe Turner Is making record
Ings for Hinds. .. .Carla Romano, CBS staff pianist, donned gown and
cap and received a diploma from Curtis Institute, which is headed by
Josef Hofmann, top-notch pianist. .. .Lou Holtz will not be renewed on
Kraft. . . .Babe girl at the Peter Van Steedcn's. He Is orlc leader of
Allen show CBS readying a build-up for Pete Woolery of WCAU..
Vic Young ork and BosWell Sisters auditioned at NBC for a local auto
sales organization. Young Is due to go West with Jolson-Shell show In
three weeks.
Scrambled Notes
The NBC and CBS frog-leaping contests which are to be aired strictly
(Continued on page 45)
AMATEUR SHOW
IN MIDDLE OF
NIGHT
Joe Moss' Hollywood Restaurant
has cut into WNEW's Monday night
dance parade session with a full
hour's time from two to three a. m.
EDST for an amateur program di-
rect from the floor of the night spot,
with Jack Waldron as m. c.
Awards include either work in the
current floor show or cash prizes.
Judges are the guests on hand, also
Sophie Tucker and the management.
Bobby Feldman is directing general
running order. Early morning hour
Is unusual for a novice stunt, but
management feels that if there is
listener Interest for the regular
dance parade there should be an
equal audience for its new broad-
cast.
Inside Stuff-Radio
Sponsors-Agencies
Standard Oil ot_New Jersey will
start its Lombardo series on CBS
on a Monday or Friday between
July 3 and 10.
Life Savers is having programs
auditioned for it by Lord & Thomas
and CBS.
Tyler Davis has resigned from his
job as director of radio with Vick
Chemical.
Jell-0 will call off Its Sunday
night show early in July and resume
on NBC in September if it grants
Jack Benny's request for a 10-week
vacation. Benny wants to go to
Europe.
Campbell Soup Is contemplating
dropping its Hollywood Hotel Idea
at the end of the present 13-week
cycle but continuing on CBS with
another program.
A surprise in Cincinnati radio, press and advertising circles developed
when the Enquirer used a first page smear to crack an announcement
of the purchase of a former machine tool plant by Fashion Frocks, Inc,
for enlarged quarters made necessary by a tremendous Jump In sales of
its dresses that are advertised only via the air.
Dross concern, which sells direct to the wearer, recently went In for
radio advertising with a series of Sunday noon half-hour programs
broadcast by WLW. The entertainment feature is presented as a mu-
sical style show, with the Plying Dutchman ork, directed by William
Stoess; Charlie Dameron, tenor, and fashion hints by Andre.
Enquirer story did not mention the radio angle In the dress firm's biz
rise, treating the topic as hypo for better trade and development of a
Cincy enterprise that is spreading its investment and will greatly in-
crease its list of help and payroll.
Cincy dailies were among the first to toss out radio news and com-
mercial names in broadcasting schedules. Folks Interested in the Cincy
press-radio situation are now wondering if the publishers are undergoing
a change of mind.
WINS, New York, In an effort to keep blurbs within two daily periods
reserved for that purpose, is charging a 100% premium for preferred time
spotting. Roger Relkln company on behalf of Archcraft Shoes pays $16
for 100-word announcements between two l5-minute programs. This
compares to $7.50 for the same amount of gab on the regular participat-
ing programs.
Another angle on the Archcraft contract is' that It is non-cancellable
for the sponsor, but the station may cancel on a week's notice in writing.
Runs 17 weeks on a threc-a-wcelc basis.
AVFBR, Baltimore, attempted to peddle time to the Chesapeake & Ohio
Railroad, but R.R. wouldn't okay becriuse it didn't feel It wanted to air-
advertise In a town that houses headquarters of the Baltimore & Ohio
line. WFBR wanted to get some of those 5-mIn. e.t.'s that Chesapeake &
Ohio has been placing on stations throughout the south.
Had sale of time been made, would have busted the policy railroads
have clamped on radio stations here. All roads with terminals or lines
through Balto refrain rigidly from ether advertising.
A fractured arm kept L. B. Wilson, WCKY, Cincy, prez, homo
from the Kentucky Derby for the first time in years. However, he hosted
some radio folks in his box on the finish line for the prize heat at
Churchill Downs. The guests were entertained In Covington before and
after the derby, the trip to and from Louisville being made in an L. B.
car.
Top execs In the New York oflilcc of the J. Walter Thompson agency
are frowning on the use by employees of ofTlco time to participate In tho
dime chain letter gag.
As far as the Thompson organization is concerned the dime Idea orig-
inated from the agency's Hollywood ofllce.
Zenith Radio Corporation reported a net loss of $90,631, after taxes
and charges, for the nine months ending January 31. This compares with
o profit of $91,277 for previous same period but before Federal taxes had
been paid.
Figuring that radio broadcasts of plays direct from the stage of Madrid
theatres Is harmful to the theatrical business In general, the Spanish
Dramatic Authors Society has decided to refuse permission for any
further broadcasts.
1^
1 NOW IN Vt*^ BIG WEEK/
\muim
/••■ ■■■■■■ 1
1
^E^^^^^^^^^^^*^^ ^^^^^^^^^^^^
>4D HIS CALIFORNIANS
P RE IE NT 1 N G
HIS WALTZ TIME REVUE
AT THE
CAPITOL THEATREnew YORK
WITH
ROSE BLANE • MITZI MAYFAIR * SA XON SISTERS *THE M USKETEERS * TRAINOR BROTHERS
ENGAGEMENTS ^HHIi^^l BROADCASTING
Commencing June 6
PARADISE ON THE LAKE
Detroit, Mich.
Commencing June 15
PAVILLON ROYAL
Long Island's Famoua Rendezvous
August 18 - September 2
MANHATTAN BEACH
THE
NATION'S
GREATEST
ATTRACTION
New York
''MELODIANA''
WABC
Tuesdays— 8:30 - 9 P.M., D.S.T.
"WALTZ TIME"
WEAF
Frl 9 9:30 P.M.
ADDRESS - 230 PAP.h AVENUE NEW YOfiKt
44
VARIETY
A D I
Wednesday, May 15, 1935
RADIO SHOWMANSHIP
Stunts, Novelties, Tie-Ups
Outstanding Stunts
CIRCUS Vs. AIR BARKERS
WSJV, WASHINGTON
ESCORTED STUDIO TOURS
WFBR, BALTIMORE
Circus vs. Air Barkers
Washington.
'Compaiison between circus bark-
ers and radio announcers wa3 In-
vited on WJSV, CBS outlet In capi-
tal last week. Six spielers from
nor . 'oy tent show, engaged in con-
test over WJSV with listeners to
decid(! which was best.
Winner was to do commercial on
station's biggest program one week
later, writing his ow continuity.
Impressing Younger Generation
Baltimore.
WFBR has made arrangements
to escort junior and senior high
school stiides through Its studios,
audition rooms, ofUces and sundry
cubicles every day. Station has
sent word around to all the schools
THIS WEEK, MAY 10
METROPOLITAN, BROOKLYN
ARMOUR HOUR
FRIDAY— WJZ— 9:30-10 P.M.
•
Direction, HEBMAN BEBNIB
leiO nrnnitwaT' New Vorb
DIANA
WARD
RETURN ENGAGEMENT
DORCHESTER HOUSE
LONDON
AND BRITISH
BROADCASTING COMPANY
Direction KEN I,ATER
M. 8. Bnnlhim OfMeg
"Hello Stranzer"
SA
( Schlepperman )
HEARN
•
Direction
Wm. Morris Agency
THE ULTIMATE IN
NOVELTY PROGRAMS
BORRAH
MINEVITCH
WOK, 8:30-0:00 P. M.
Every Tuesday
REID'S ICE CREAM
GRACIE
BARRIE
THIS WEEK (MAY 10)
METROPOLITAN, BROOKLYN
Sole Direction
HERMAN BERNIE
H19 Broadway, New York
with times set. Has worked out
with each school just what after-
noon pupils may come and how
many. In that way the station'. l.«
never overrun with persons. An
announcer is detailed to take the
groups In hand each afternoon and
lead 'em through the labyrinth of
floors and corridors, explaining
what Is what and who Is who.
. Since but few programs are ever
aired here with studio audiences
In attendance because stations
haven't enough room to cope with h
crowd, large numbers of locals have
yens to 'gUm inside of a bl-oadcast-
ing outfit. WFBR believes that
hosting gangs of adolescents hypoes
their Interest in air shows, and
makes 'em more keenly aware of
the existence of the particular sta-
tion through which they have been
escorted and from which they have
secured at least an Inkling of what
transpires behind the scenes. Tours
through station are so arranged on
schedule that there Is always some
local program being aired at which
the visitors can gape through glass;
partition.
Old Soldiers for Heart-Tug
Atlanta.
. Steve Clsler, manager of WJTL,
Atlanta, comes through with a stunt
that Is fairly new and original. A"n
hour is devoted weekly, to a visit to
the ' Gonfedir'ate Veterans' home
near Atlanta. Old-timers get be-
fore the mike and tell their ' pet
stories of the war between the
states. During a recent broadcast
the youngest vet was 87 and the
oldest 93. United Daughters of the
Confederacy also were brought on
for brief greetings as a good-will
builder. Series Is to be continued
each Sunday with the mike being
handed to vets as. they sit In rock-
ers on the porch of the home. There
are only 18 vets left In the home
ahd only 500 still alive In Georgia
out of 130,000 sent to the civil war.
There's plenty of opportunity for
a good program man to build up
heartaches and throbs with a bill
of this type.
WGAR Stunt Programs
Cleveland.
Timely news scoop was made by
WGAR In covering story of the
Sly-Fanner murder case that has
been in Cleveland's first pages for
nearly eight years. All except one
of the killers In the pay roll hold-
up were caught, and final chapter
was reached when three Cleveland
police officials .sailed for Italy to at-
tend trial of last baddie. Upon Iheir
return John Patt copped some
headlines by havir chief of police,
detectives and witnesses Involved In
case put on a dramatization of case
over WGAR. As, radio actors, ma-
jority dicks did okay.
Sidney Andorn, WGAR gossip
columnist, Is also developing an at-
tention-getter with his 'Black and
Blue Book' program. Once a week
hft deviates from using theatrical
material by giving a Horatio Alger
'Up-From-the-Street' feature. Peo-
ple picked for success stories range
from hotel managers to newspaper
editors and Industrial magnates,
whose nanies are big enough to
draw larger air audience-appeal 1
other fields than theatrical.
St. Louis Innovation
St. Louis.
Local Dodge dealers started «
two-hour Sunday a. m. variety show
over KMOX last weekend (12). For
St. Louis the program Is an Innova-
tion. No commercial before has
used the Sabbath morning for a
marathon stanza of the popular
type.
Cast Includes Al Roth's band
Georgia Erwln, Bob- Preis and a
quartet. Ruthrauff & Ryan placed
the business.
Show Boat's Song Book
New York City.
An attractive G6-page booklet ha.,
just been Issued by Benton and
Bowles on behalf of the Maxwell
House Coffee show boat program
It Is called 'Songs of the Show Boat
and gives words and music of 45
odd songs.
Illustrated with stills of various
members of the General Foods re-
vue, the booklet also has some at-
mosphere photography borrowed
from and credited to Universal
Films.
Station Portrait
Warnings on Rackets
Schenectady.
For more than three years WGY
has been cooperating with the Bet-
ter Business Bureau of Schenectady
in exposing to listeners the inside
angles of various promotions, via
door-to-door salesmen, mail solici-
tation, newspaper advertising, tele-
phone calling, etc. Kvery Monday
afternoon A. B. Bantham, manager
of the bureau, goes on the air for
a brief, pithy talk in which he dis-
cusses current canvas.sings and
'come-ons,' particularly in Schen-
ectady and the Capital district. He
pulls no punches In exposing the
money-grabbing, sometimes oven
fraudulent, angles of 'proposition.!?,'
one or another of which have
WGY, SCHENECTADY
Befitting Its age — 13 years—
and Its owner — General Elec-
tric Co. — WGT'b policy is con-
servative, dignified but nt times
a bit too starch-shlrt/and too
stodgy, opine certain observ-
ers. In the diaper days, WGT
was one of radio's lustiest In-
fants, and the 50,000-watter
still throws Its voice over
large an area as any trans-
mitter in the East and reaches
Europe, South America, Aus-
tralia, etc., via two short wav-
ers, W2XAF, ■W2XAI>.
Having the widely publicized
GE laboratories at Its elbow,
WGY always has sparkled on
technical end, writing many
bright pages In the field of
experimenting and perfecting.
In program" creation station
pioneered with ether drama,
presented complete Broadway
plays, and built the WGY
Players, ( ixture of profes-
sionals, Little Theatreltes and
Simon pures).
Went heavy for traveling
acts in 1933-4, depending upon
them for much of its local,
studio punch. Collected, a fat
roll of green paper through
Artists' Burea^u; booked the
Wanderers (In which the sad-
aong clan -predominated) plus
a few staffers. Into every
cross-road stopover within a
200-mlle radius. Plugged these
p.a.'s like a 100-watfer would.
Little outstanding in produc-
tion by studio recently. Station
lost Its ace staff act when Tom
Lewis, Waldo Pooler and Jerry
'Brannon ' went WTAM. Also
deprived of No.. 1 wire outlet,
for 10 years, when Kenmore
Hotel, Albany; transferred with
orchestra and floor showers, to
rival WOKO. WGY's studio
combo. Is now a small string
affair.
Most of staff possess a fresh-
water college or church-sing-
ing background. Kolln D.
(Kokc) Hager, original 'voice
of WGY' and Its 'straight' Joe
Cook, now^manager, Is gradu-
ate of State Teachers' College,
Albany; instructor there in
French for a time after World
War, In which hi served as
interpreter and played with an
AEF troupe. Prepossessing,
intelligent, suave, but far re-
moved from Broadway ideas.
In Schenectady that may be
just as well. Asa O. Cogge-
shall, another two-striped vet.
of radio, is pi-ogram manager.
Like Hagar, who piloted two
Buffalo stations for a time,
'Coggie' is a church musician.
In the creeper era he produced
Gilbert & Sullivan and other
operettas which won favor.
Also holding over from the
headset period are: Edward A.
Rice, violinist, and Frank
Oliver, actor. Of the other
staffers, Emerson Markham,
m.c. of tlie daily agricultural
program and of G.E.'s Satnite
institutional, Chester D. Ved-
der, superior mannered and
rather witty though sarcastic-
tongued announcer, Bill Mee-
nam, a pliant p. a., and Wll-
lard J. Purcell, c.e., are best
known. George Nelson recently
succeeded Wlnslow P. (Tiny)
Lcighton as head commor-
cialist.
WGY crows loudest over
Rosaline Green. Also preens
about graduates James Wal-
lington, Louis Dean, Roland
Bradley, Edward H. Smith and
Frank Singiser. Station never
has developed a click come-
dian for the webs, albeit Hager
helped to hatch out Stoopnagle
and Bndd in Buffalo.
Aside from technical stunts,
WGY is no great trail blazer In
exploitation. Criticized at times
for permitting sponsors to
'one lung.' Institutional spiel-
ing less repetitious. Plenty of
spot.?, waxers, even records,
during past two years. WGY
has a studio on Capitol Hill,
In Albany, but except for set
addresses by Governors — does
not pick up much live stuff in
State political field.
bobbed up in the cxperien"'- of vir-
tually every listener.
Bantham cites definite figures on
the financial end of these 'rackets'
gathered cither through the Na-
tional Better Business Bureau or-
ganization or through the local
branch (the only one In tho Capi-
tal district). It la obvloii.s- that hp
niu.st have th." facts to hack tip hl.s
outright statements; qomo of them
ars so strong that a radio-sta-
tion management would probably
blue pencil if they were contained
in the manuscflpt of the average
speaker. '
Postal Telegraph's 'Guest Stars'
New York City.
Postal Telegraph has tie-up with
WINS on Its theatre guide publica-
tion, which goes out weekly to ho-
tels, newsstands, etc. Clifford Adams
and Phillip Schuyler edit the thea-
tre paper for the company, and
bring actors who appear in Its col-
umns, up to the station four times
weekly at 11 a. m. EDST for inter-
views.
Postal gets brief identification
with the two spielers at the begin-
ning of the quarter-hour program.
Station gets free space in the guide
and also on the window cards which
are issued over town.
When Shirley Booth and William
Lynn of 'Three Men on a Horse' cast
were up, Adams and Schuyler con-
tacted columnists to listen In !ind
then wire the stars gratis, over the
company's lines. Which serves as
an attentl(yi-gtasper for all con-
cerned. The guide gets air mention,
the station benefits from the guest
stars and, finally the telegraph com-
pany comes out eventually • with
some new biz.
Girl Announcers' Piece Work
Baltimore.
Broadcasters here are now follow-
ing example of the chains and get-
ting gals to assist In reading off the
plugs on programs. Femmes cross-
fire with male announcers, .thereby
giving variety to the plugs through
use of several conversationally tqned
voices. Only difference between how
the gdls'are used liere and on the
chains out of N. Y. or Chi is that
the same three gals work' all the
stations In Balto, and are not on bb.1-.
aries but piece work — subject to
call-ins and paid off by number of
times they participate on programs.
Gals are Louis Benson, Elinor Mc-
Curley and Catherine Dlerkeri, all
little theatre thesplans here.
Spaghetti-Eating Celebs
New York City.
WOV plans to put a wire in Rlc-
ciardi's restaurant on West 43d
street and get foreign celebs of
note down for chit chat over, the
luncheon table. Rosa PonsoUe has
been approached to be present for
the first broadcast, slated for air-
ing next week.
Series will be quite Informal with
Alan Courtney in on production and
general feeding. Station will comb
tho Italian populace for politicians,
divas, actors, etc., to come over for
a dish of spaghetti and a radio In-
terview on the side.
Algonquin hotel has a similar
luncheon series with celebs of the
literary world.
'Tune in Tonight!' Ballyhoo
Waterbury, Conn.
Old auto-loudspeaker plan worked
to good effect here last week when
a used car concern plugged the first
of a new series of programs on
WATR. The car, an imported
midget type painted In white and
red with the dealer's name, drove
about tlie streets all during the day
program was to. begin.
Blaring out programs from
WATR with an occ.asional reminder
that new program started on station
that night, the radio car attracted
lots of attention. Audience survey
made during the program by the
dealer showed a good percentage
of fans tuned In to broadcast.
I Before E Stuff
Rochester.
Ace spellers of Rochester and
Buffalo area to clash In spelling
bee over WHAM May 24 at 9 p.m.
Buffalo Evening News, which just
conducted a contest in its terri-
tory, challenged the winners of the
Rochester civic clubs winners.
Buffalo team will include RoUa
II. Hill, 69, of East Bethany, for
49 years 'champion speller' of Gen-:
esee County, and his successor, L.
Ray Ferguson of Le Roy, along
with Edward W. Spry, superinten-
dent of schools in Le Roy, and
Luther K. Watkins and Walter
Barrett of Buffalo.
Crippled Kid Made Happy
Washington.
'Your Timekeeper,' breakfast
si)ielcr on NBC's WRC, hoard of
crippled orphan having birthday
Saturday. Played up sob story on
air and arranged to have kid In
studio for daily stint.
Tearfully happy youngster re-
ceived gifts and greetings from
more than 100 listeners.
Battle of the Clocks
Kansas Citv, Mo.
I,.-itcst twist to the 'Mu.sical Clock'
feud that Is being waged among
Kansas City stations is the charge
by WHB that WDAF'a stunt of
mentioning kids' birthday during
the early a.m. timc-telling program
13 a lift on WHB's birthday horo-
scope which tlie latter made part of
Its Musical Clock at 8.15 a.m. two
months ago. WDAF, the Kansas
City Star's mouthpiece, started the
Idea last week, reading tho names of
youngsters between 2 and 7 whose
birthdays fall on that day.
K. C. listeners now have five out-
lets from which to choose their eong
readings in the morning, Manor
Baking Co. Is bankrolling WHB'b
musical clock, the Katz drugstore
chain Is on WDAF's books for a
similar feature, while KMBC offers
Seijsatlon Coltee Time. WLBF aired
what it terms a 'Cuckoo Clock' and
W9XBY, new experimental station,
greets the riser with a 'Tick Talk*
program.
How High ■■ High Fidelity
St. Paul.
KSTP and WTCN— red-hot com-
petitors In local radio — are cur-
rently each ballylng their own Jiew
high fidelity systems, with latter
station (owned by St. Paul Pioneer
Press-Dispatch and Minneapolis
Tribune) front-paging its rise from
1,000 to 6,000 -watts for daytime
broadcasting with a headline stress-
ing 'highest fidelity.'
KSTP Is bouncing back at this
careless-adjective tossing by put-
ting on special 'high fidelity pro-
grams' in which all frequencies
from 30 to 10,000 are aired to illus-
trate to listeners Just what high
fidelity really Is. Although It's a
higlily teclinlcal subject, script is
so prepared as to listen down-to-
earth.
Besides a front-page yarn totaling
two columns In Sunday's paper,
WTCN also splurged with a full
page of self back-patting pictures,
all designed to prove that here la
high fidelity than which there Is no
hlglier.
EXCLUSIVE MANAGEMENT
ROCKWELL - O KEEFE INC.'
EXCLUSIVE MANAGEMENT
ROCKWELL - O KEEFE INC.
EXCLUSIVE. MASIAGEMEN.^
ROCIKWELL - O'KEEFE ..INci
EXCLUSIVE . M A N A G E M E N.t|
ROCKWELL- Q ; K E E F E ■ ' \^
Wedneeday, Maj 15, 1935
RADIO
VARIETY
45
New York Radio Parade
(Continued from page 43)
legit wUl have both nets taking thwacks at each others' frogs In print
Kverythlnfc, and maybe, the winner has been set.'. . .Howard Marsh au-
ditioned for Bourjols at CBS.... Elsie Thompson, (or five years organist
at B'klyn Par theatre, Is now staff organist at CBS Rockwell-
O'Keefe are now handling Jesse Crawford, the organman Al New-
man, pianist In Lyman ork, left the groUp two weeks back to look into
a career In silk biz. One of the best men In ork, and band huddled before
releaalngr him..,. Andre Baruch, the CBS announcer, did a gtieet star
Btlnt over WAAT....Bin Welssman, WMCA attorney, is enroute to
Bermuda for wee rest Tom Revere expects an addition to the family
on May 29 Blanche Sweet doing a beauty talk may be the new Out-
door Olrl show.... Helen Nugent wound up her contract at WLW and
Is In town for a look Witch's Tale was off the air last Thursday eve.
Alonzo Dean Cole, the author, was 111. His m.d. wtnts him to rest
for a while, but Dean counts on returning tomorrow The first vaude
date the 8 X Sisters ever did, under name of Hamilton Sisters and
Fordyce, was written by Tom Howard some eight years back. Now
the 3 X Sisters and Tom Howard are readying for a commercial. It's a
laxative account....
Stand By
Jolly Coburn stays on the air all summer for Sparton over NBC.
Resumes his sustainer when returns to Rainbow Room In fall Joey
Nash will be 24 on June 3 Gert Berg sends fans who write in saying
they have missed episodes copies of the script of shot they missed
Paul Sabin ork leaves Hotel Lexington, with Will Osborne coming in.
Babin goes to Sands Point Casino with the men he used in Florida,
which la a different aggregation from the present crew The Pickens
Bisters Ughtening-up NBC corridors with their smiles, confined to the
St. James theatre for past months with 'Thumbs Up' Hank Halstead,
the ork man at Park Central, hails from coast and wants his CBS wire
to be a coast-to-coaster, which request is holding up the wire Sid
Goodwyn, NBC Frisco announcer, will soon be shifted to Chicago
Dr. ^aul Masheloff is a dentist and also first violinist with Van Steeden
and Jolly Coburn right now.
Nemo
Grene Baker, of KOIN, In Portland, Ore., Is new singer heard with
Howard Barlow over WABC. Harry Lennon, who sings and guitars
for the Schotz ork at Castlo Harbor hotel, in Bermuda, wed in Bermuda
two weeks ago by a Wesleyan preacher. Bride and groom are of
Hebrew faith, but no rabbi was available James F, Burke, secretary
to Vice-pres. Lowman at CBS, and Helen Brenneman were wed
Jack Roche of institutional publicity at CBS takes Ned Buddy spot with
Paul White Jack Denny to Penn Roof on June 2.. . .Marty Michel
ork at Hotel Montclair roof and Anthony Trini. of "Village Bam are
brothers Ethelyn Holt, the Camel ad girl, started a WMCA sustainer
as vocalist. .. .Ruth Livingstone, radio actress, is niece of Police Com-
missioner Valentine Bill Hanley of NBC production, to Calif, with
frau, Madge Kennedy, while Lester Vail, of legit, takes his spot. . . .
Tony Wakeman, now chief announcer at WJAS, the CBS outlet In
Pittsburgh Clarence Straight is doing a bit of trick sound effecting
In Jack Lalt's 'The Hook-up'....
JUDGE BETTER IN '36
Late Broadcast'
WOR-MBS air another "Great Waltz' program from the Center theatre
on May 19. Phil Thorn, head of WOR continuity, has readied script
dealing with Strauss pa and son, and Waltz cast and music will be
used.. ..On the John. Fraser baseball re«ime commercials on WMCA,
Hal Janis Is posted in ball park of game they are airing and phones
the station and Fraser assistant between Innings to give birds-eye-vlew
of running play.... Red Davis show lealvfes air. May 28, after three
straight years, the first of which was sustaining, with only one cast
change in all that time. -
Wanted
A BIG MAN
for an important
creative and executive post in
RADIO BROADCASTING
A brilliant flair for entertainment, a ca'
pacity for bold, broad-gauge creative work
in program-building are essential. This
man will head a large department in one
of the biggest organizations creating radio
programs, today. His job will be to create
new radio programs for some of the most
important advertisers on the air. Radio
experience, advertising agency experience
—either or both would help. Neither is
essential.
He must have, in addition to his own
creative ability and imagination, sufficient
flexibility to cover the whole range of
musical and dramatic possibilities. He
must be able to organize other people to
help him, to find them if necessary; to
use their suggestions; to take rough or
complete ideas from others and build
them into good shows.
This man must be familiar with sources
of talent, and with the best in opera,
moving pictures, the theatres, nightclubs
and so on. And he must be thoroughly
responsible in all his dealings with talent
and with the buyers of talent.
His opportunity will be one of the best
In the whole field of radio broadcasting.
Replies confidential.
Address Box 57, Variety, Neu) York
Televi ion Future Too H«rd Now
To Guaa*
Plans of RCA to spend tl,-
000,000 In field demonstration
work of television, announced
last week by David S.arnoff;
president of Radio Corporation of
America, is considered in In-
formed television and radio cir-
cles as leaving the development
considerable distance from the
ultimate fulfillment of a pro-
gram of regular television broad-
casts and reception In the home.
In fact, it will be a year to 15
months before RCA will know
even the outcome of its scries of
tests.
With this teat demonstration
period set to wlndup about the
same time that British Broad-
casting will terminate Its year of
testing, interests Identified with
radio and television will have a
fairly concise Idea of Just where
television Is headed hy the mid-
dle of 1936.
Invention and perfection of an
electric eye, the iconoscope,' is
regarded an outstanding research,
development made In recent'
months by Radio Corporation.
This allows the pickup of studio
action and permits the broadcast
of remote scenes, thereby giving
the television transmitter the
function of a camera lens. By
using It, street scenes and stu-
dio performances actually have
been experimentally transmitted
and received, according to
Sdrnoff.
Production of a 843-linc pic-
ture with a picture frequency of
60 per second enables the recep-
tion, over limited distances, of
relatively clear Images whose
size has been Increased without
the loss of definition. This pix Is
said to be comparable as to lim-
itation to what Is seen of a pa-
rade from an office building win-
dow or of a championship foot-
ball game from the furthermost
scat.M In a stadium. Picture of
several years ago was 30 -line and
frequency woe only 12 per
second.
Creation of new radio or wire
facilities of Interconnection sta-
tus, production of home tele-
vision receivers to show larger
pictures and at a cheaper cost
and further technical Improve-
ment of transmitters and receiv-
ers are the problems confronting
television before It can be placed
In regular publlo service on a
nation-wide scale.
Washington, May 14.
Hearings on 11 applications, including six requests for permission to
build new transmitters, were ordered last wook by Federal Communica-
tions Commission.
Only important grant was a modification of construction permit of
KSLM, Salem, Ore., which will permit station to broadcast unlimited
time Instead of daylight hours only. Action was., based on finding that
added service is needed and the .station would not Interfere with any
existing transmitter. Operates on 1370 with 100 watts.
Following appllcation.s were slated for heai-ing by examiners:
Eastern States Broadcasting Corp., Brldgeton, N. J., new station on
1210 with 100; Kilgore Daily News, Kilgore, "rex,, new station on 990
with 250 days; Hartford Times, Hartford, Conn., new station on 1200
with 100; Clark Standlford, Fresno, Calif., new station on 1210 with 100;
David Parmer, Columbus, Ga., new station on 1200 with 100 (facilities of
WRBL, Columbus, Ga.); WDZ, Tu.scola, 111., change frequency from 1070
to 1020 kc and inci-ease power from 100 to 250 watts; Charles C. Theis,
Wichita, Kah., new station on 1210 with 100; KFJM, Grandforks, N. D.,
change frequency from 1870 to 1390 kc and increase power 100 night and
250 day to 1 kw night and 5 kw My; KFNF, Shenandoah, la., part of
time assigned KUSD. Vermillion, S. D.; KTM, Los Angeles, increase from
500 night and 1 kw day to 1 kw night and day; and KDFN, C.isper.
Wyo., change frequency from 1440 to 780 (facilities of KOHL, BlUlngs.
Mont.).
Union Wins a Right
Commish rescinded previous action and granted Increase in hours of
operation to WLNH, Laconia, N. H., giving transmitter unlimited hours.
Also gave International Ladles Garment Workers' Union, which is seek-
ing a transmitter In New York, the right to intervene In hearing on
application of Hearst Radio for new 970 kc transmitter at Albany, N. T
Following new applications were filed during the week:
KGRS, Amarillo, Tex., Increased time from specified hours to unlim-
ited (facilities of WDAG, Amarillo), Walker Jamar, Duluth, Minn., new
station using 1500 with 100 (facilities of KGFK, Moorehead, Minn.),
Golden Empire Brpadcasting Co, Sacramento, Calif., new station on
1500 with 100; WCAP, Asbury Park, N. j., special authority to boost
power from BOO to 1 kw for 30 days; Herbert Lee Blye, Unlontown,
Penn., new station on 1420 with 100 days; Herbert Lee Blye, Lebanon,
Penn., new station on 1240 with 250 days; Valdosta Broadcasting Co.,
Valdosta, Ga., new station on 1500 with 100 days; KSD, St Louis, Mo,
shift from 550 to lOJO kc (racllltles of KFUO, Clayton, Mo.);
r
Declare Politicians
Impose Censorship on
State-Owned Station
Kansas City, May n.
'Censorship' has been e.<!taWlsho(l
on speeches broadcast over WO.S,
the state owned radio station ;a
JefTerson City, Mo., according to thi
'outs.' Station la operated under
the supei^lslon of the state high-
way patrol exclusively from state
fv.nds. Incident of which Republi-
cans are complaining developed n
few days ago when the Rev H. S.
iiainwatcr, Republican state repre-
sentative, was refused permission
to broadcast from the station be-
cause he had not submitted an ad-
vance copy of his talk to Pemberton
Gordon, director of the station.
A few days previously Dr. J. A.
Gray, Republican, was interrupted
In a scathing denunciation of "T. J.
Pendergast, prominent Kansas City
Democratic leader when 'a trans-
miller tube blew out' after the
speaker had used six minutes of a
15 minute address. Director Gor-
don said at the time Dr. Gray had
not been asked to furnl-sli o copy
of his talk In advance.
Rainwater said that he ofCcred a
copy of hia address to the station
(Ihooior half an hour before the
llm" set for the talk but Cordon
rrfvisod to accept it.
Cordon admitted that the c'-nsor-
shiri was 'my own idea,' but sug-
Kf-.-^tr-d by men 'higher up In tho
.idrnlrilslratlon' whose naine.s lie re-
fii.^'rt to reveal.
lo prf scntatlve Ralnwattr Is Ihc
lir.-!. infinl)c-r of the State I.f.glsla-
:.irf' 10 be asked for an advance
'■<i]}y of his speech, although aljout
nUy of Iho 150 House mcTuliers
havf- !-i)ijk':n over the station during
UiP r)fc-:-rr\t RfKslon of thp r,pgls-
in Mi'-o.
PROFESSIONAL
PERFORMERS!
HERE'S YOUR
RADIO OPPORTUNITY
1
Radio sponsors are looking for new ideas, new
material, new artists. You may have just
what it Lakes to click on the ether.
Station WINS starts Buddy Doyle's Profes-
sional Parade next week. Show will be a
broadcasting proving ground for professional
entertainers. Airs Mondays, Wednesdays and
Fridays, 2:00 to 2:30 P.M.. E.D.S.T..
starting next Monday (20th).
This is not an amateur hour idea adapted for
the professional. No contest I No votes ! No
gongs! No embarrastment I
Sponsors and the ad agencies will be the de-
ciding factor*. We have them interested in
these broadcasts, and you can be sure that
people who count will be listening ,to you.
Show will be conducted by radio experts.
They know what radio is all about and will
give you the benefit of their years of experience.
WIN on WINS
PROFESSIONALS only apply 2:00 P.M. to 5:00 P.M. to
Buddy Doyle, Station WINS, 110 East 58tti Street
46
VARIETY
4 D I O
Wednesday, May
15,
New Bushiess
NEW YORK CITY
Iiion CloUies, series of sjiut nii-
nouiicemcnts for 2C weeks. \Vr'AU.
CoUtmhia Tea, series of two lli-
mlniite pro.qrriiins weeltlv for 52
wecUs. WFAU.
Katiolck Lahoraloricn, .six 15-iiiiii-
ute programs -wocltly for 52 weoU.s.
WFAB.
AdlcT Shoes, series of four spot
announcements for one month.
Placed throueh Bess & SclUllin, Inc.
WKAB.
PiMic Service Optical Comfiany,
one 15-ininute program weekly and
two spots daily for 52 weeks. WFAB.
Jewish Ladies' Day Nursery, one
hour broadcast for one jnontli.
WFAB.
Balbo Oil, six days weekly for ri2
weeks, presenting music. WOV.
Ahelson's, Inc., three 15-minute
periods weekly, starting May 15, for
six weeks, presenting Uncle Pete and
Louise. WNEW.
Jlft. Sinai Holy Church of America,
Inc., one-hour program weekly for
13 weeks, presenting church sjrvices.
Placed through Bess & SchlUin, Inc.
WNEW.
Juice 0 Veg Corporation, series of
Sunday programs for 13 weeks, pre-
senting John X. Loughran In food
talks. WMCA.
Gold^Dttst Corporation, thrb". spots
for an indefinite period. W(.)lt.
Dr. J. Stottcr, thrice weekly for IS
weeks, presenting facial recon»truc-
UNCLE EZRA
(Pat Barrett)
STATION, E.Z.R.A.
NBC— Red— MOD.-Wcd.-Frl.,
7:45 P.M. EDST
NATIONAL BARN DANCE
KBC ■ Blae Coast-to-Const
Sat., 0:30 P.M. EDST
ALKA SELTZER
ABE
LYMAN
AND HtS
CALIFORNIA ORCHESTRA
COAST-TO-COAST
WABC— Toeaday. 8:30 to 9 P.M., D8T
(PhUllps Dental)
WEAF— Friday, 0 to 9:30 P.M., DST
(Phillips Ullk)
and his ORCHESTRA
NBC, COAST-TO-COAST
Opening May 31
RAINBOW
ROOM •
RADIO CITY
NEW YORK
WEAF
10:30-11 P.M.
DST
WEDNESDAY
COTY
EASY
ACES
NBC
7:30
Monday -Tuesday- Wednesday
"You Ain't Heard Nothin'
Yet"
EMORY
DAUGHERTY
And His Orchestra
La Pares Waslilngton, D, C
WBC NDC
. lion lali;;--. J'Jiicci,! ihroiiKli l''rMiiklin
I'.ruok -Vilvertisiiip A.tfoncy. WMLW.
iluih.on 'Vc.irujilanc, .soi'icj of .^pols
for an indefiiiile i)eriod. l>l;ic(;d
through Pon-ihue & Coe Asency.
WMCA.
Mexican Laic Office, series of daily
.spots for 13 weeks, ending Aug. 3.
Placed through Moss AfsKioiatCi.
WMCA.
New York Gold Refininr/ Company,
serin^i of sp'ot announcomrn.;s lor an
indefinite period. l*laccd through
Dlener & Dorsking. WMCA.
Wailt (t Bond, Inc., twice weekly,
starting May 28. Placed tlirough
B. B. D. & O. Agency. W.IV;.
Vervx-ont Puhlicily Service, scries
of Sunday programs for an ii^deflnite
period. Placed through Hays .\dver-
tlslng Agency. WJZ.
Pro-Key Laboratories, Inc., twice
weekly, presenting Dr. Loughran.
Placed through Blow Agency.
WEAF.
Campana Sales Corp., renewal on
its program. Placed through Aubrey
Moore & Wallace, Inc., Chicago.
WEAF and network.
Crusaders, once weekly for 13
weeks over Mutual System; al.^o
WAAB, Boston; WGAK, Cleveland,
and WIND, Gary, presenting talks
by National Com. Fred G. Clark.
Placed through Marschnlk & Pratt,
Inc. WOR.
General Baking, rcnev.'al on Terry
and Ted disk serial, Monday to Fri-
day, for 39 weeks. WOR.
Popsicle Service, Inc., Tuesday and
Thursday for 13 weeks, .presenting
The Adventurers' Club. Placed
through D o r 1 a n d International
Agency. WOR.
J. M. Breitenlach Company, five
times weekly on Jack Douglas' Rela-
tives Hour for four weeks.' WINS.
Compagnie Parisicnne, series of
disks, thr.'ce weekly, for an indefinite
period. Placed through Northwest
Radio Advertising Agency. AVINS.
Gardner Nursery, renewal on its
daily series. Placed through North-
west Radio Advertising Agency.
WINS. I
Tad Ruhher, Mondays to Saturdays-
for 20 weeks. WMCA.
Tastyeast, daily at 8:15 p.m. EDST,
for 13 weeks, taking Five Star Flnnl
series. Placed through Clements &
Co.; Philadelphia, WMCA.
T. O. Dei/, thrice weekly for 13
weeks, foot talks. WMCA.
Bio Tabs, aeries of 100 quarter
hours, Mondays to Saturdays, feed-
ing to WIP, PhiUy. Placed through
Bess & SchlUIn, Inc. WMCA.
Gold Dust Corporation, series of
104 spots. Placed through B. B. D,
& O. Agency. WMCA.
Electrosol, renewal for 52 weeks.
WMCA.
SPARTANBURG, S. C.
Orange Crush, one - minute an-
nouncements Indefinite; several
times dally repeat. WSPA.
Red Top Beer, announcements.
WSPA.
Ci-iterion Theatre, two-mlnutij spot
every evening just before first of last
two lilght performances^ starts. Kea
tures current billings. WSPA.
Maxwell, Quinn and Ellis, furni-
ture dealers, pre-ppenlng spot dally
and may continue after store's
shingle is up. WSPA.
Smith Bhoppe, evening women's
shopping clothing revue with screen
tie-up in several local film houses,
plus morning-evening newspaper
space, five minutes. WSPA.
Stanback (pain killer) evening
weather forecast. WSPA.
Odom Tire d Battery Co., five-min'
ute evening orchestra broadcast; In^
definite. WSPA.
Sounac (medical), three-minute
straight advt. spot. WSPA.
Kosch's (jeweler) quarter-hour
wax orchestral evenings. WSPA.
Blue Lantern (cafeteria), five min
utes. WSPA.
Carter Brothers Radio Shop, three
minute dally spot. WSPA.
Neally Lumber Co., two-minute
spot. WSPA.
Hammond-Brown- J ennins Furni-
ture Co., 15-mInute noon hour mu-
sical. WSPA.
City Motor Car Co., of Union and
Spartanburg, luncheon" music period,
WSPA.
Ideal Cab Co., two-minute sketch,
WSPA.
Old South Lines (bus system),
daily advt. skit. WSPA.
Kelvinator (Southern Public TJtlll-
ties-Duko Power Company), orches-
tral music, etc., dally. WSPA.
SAN ANTONIO
Gold Dust Corporation, 100 an-
nouncements, one dally. Batten,
Barton, Durstine &:Osborn. KTSA.
Chiropractors' State Association,
one 15-minute program, lecture.
KTSA.
Tune Wranglers (coffee), 78 15-
minule programs, three weekly.
ICTSA.
San Antonio Life Insurance Com-
pany, one announcement daily for
seven days. KTSA.
Fomby Clothing Company, 52 15-
mlnute electrical transcriptions, one
weekly. KTSA.
A'. P. Haye (typewriter service),
26 spot announcements, two daily.
KTSA.
Gamp Slcuart (health resort), 27
announcements, two dally. KT-SA.
Alamo Battery Company, 26 an-
nouncements, two .d.aily. KTSA.
Southwest Bell Telephone Com-
pany, five spot announcements.
KTSA.
Porter Loring Mortuary, one half-
hour program. KTSA.
Scckatz Barbecue Place, 52 an-
nouncements, one weekly. KTSA.
Wolff & Marx (department store),
four 100-word annoimcement:?. Pit-
luk Agency, San Antonio. KTSA.
Liberty Mills, three weekly 15-
minute programs for 52 weeks.
KTSA.
Victory Wilson Clothing Company,
one spot announcement. KTSA.
South Texas Cotton Oil Company,
cotton oil shortening, spot announce-
ments daily except Sunday for 52
weeks. KTSA.
Carl's Beauty Salon, one studio
program. KTSA.
Lautersteain's, clothing, one week-
ly spot announcement for 52 weeks.
KTSA.
ABC Multigraphing Company, two
weekly spot announcements for 26
weeks. KTSA.
Federal Clothing Store, one studio
program. KTSA.
Gardner Nurseries, three weeklj'
five-minute transcriptions of cow-
boy songs. N. R. Radio Advertis-
ing Company, Seattle. KTSA.
Orsinger Motor Company, 300 spot
announcements for Terraplancs.
KTSA.
Colgate-PaXmolive-Peet Company,
(Crystal White), 26 15-minute elec-
trical transcriptions, two weekly.
Benton & Bowes, New York City.
WOAI.
Mar-O-Oil, five 100-word an-
nouncements. Heath-Seehof, Chi-
cago. WOAI.
Lever Brothers (Rinso), 13 100-
word announcements. Ruthrauff &
Ryan. WOAI.
Burrus Mill <f Elevator Company,
3p0 15-minute programs. WOAI.
Betuley Mills, 300 15-mlnute pro-
grams. WOAI.
Crazy Woter Company, 300 15-
minute P|rograms. WOAI.
Western Association of Railway
Executives, 26 one-minute electrical
transcriptions. Relncke - Ellis,
Toungreen & Finn, Chicago. WOAI.
NORFOLK-NEWPORT NEWS, VA.
Florists of Norfolk, group, 10 spot
announcements dally, six days.
Placed direct. WGH.
Southern Savings Bank, Norfolk,
one 30-minute period weekly, four
weeks. Placed direct. WGH.
Orange Crush Bottling Co., Nor-
folk, three flve-mlnute periods week-
ly, 13 weeks. Placed direct. WGH.
Seaboard Small Loan Association,
Norfolk, two 15-mlnute periods and
five spot announcements each week,
14 weeks. Placed direct. WGH.
Chevrolet Motor Co., Detroit, 13
15-minute programs, thrice weekly
transcriptions. Placed through Camp-
bell-Ewald Agency, Detroit. WGH
Virginia Optical Co., Norfolk, 12
spot announcements weekly for 52
weeks. Placed direct. WGH.
.Stanback Co., six spot announce
ments weekly, 13 weeks. Placed
through J-. Carson Brantley Adver
tising Agency, Salisbury, N. C. WGH
Norfolk Radiator Works, Norfolk
one spot announcement dally, 26
weeks. Placed direct. WGH.
Stein's Clothiers, Norfolk, one 30-
minute musical program weekly,
presenting Dixie Sereniders, string
group, Indefinite contract. Placed
direct. WGH.
NeHi Bottling Co., Norfolk, one
20-minute transcribed announcement
dally, 52 .weeks. Placed direct. WGH
Cosby Motor Company, Hampton,
Va.; one spoi announcement dally,
52 weeks. Placed direct. WGH.
OKLAHOMA CITY
Colgate - Palmolive - Peet, Crystal
White soap; 26 15-minute transcrip-
tions, twice weekly. Benton &
Bowles, agency, New York. KOMA
Oklahoma City.
Oklahoma Oaa <£ Electric Co.,
Oklahoma City; 26 announcements
Direct. KOMA.
Hyral, tooth powder. Fort Worth;
26 announcements, one daily. Di
rect. KOMA.
Southwestern Bell Telephone Co.,
Oklahoma City; five spot announce-
ments plugging American Telephone
& Telegraph's CBS programs. Direct,
KOMA.
Albert Ahrens Co., air-conditioning
equiprnent, Oklahoma City; 16 spot
announcements. Direct. KOMA.
Camp Stewart, recreational camp,
Kerville, Tex.; 26 dally spot an-
nouncements. Direct. KOMA.
Nehl Bottling Co. (Seven-Up soft
drink), 20 spot announcements. DI
roct. KOMA.
CLEVELAND
Loew's Ohio Theatres, Indefinite
number of 100-word announcements
on Sundays at 6 p.m. Placed direct.
WGAR.
General Motors, 13 100-word an-
nouncements on morning and night
periods. Placed through Campbell,
Ewald, Inc. WGAR.
Bartunek Brothers, 26 announce-
ments before and after Coughlln pro-
gram Sundays. Placed through
Humphrey, Prontke & Schecl.
WGAR.
Pocahontas Oil. 26 quarter-hours
featuring Mel Harder, pitcher for
Cleveland Indians team, Wcdnesday.s
and Fridays, 6:45-7 p.m. Placed di-
rect, WGAR.
Old Stone Church, 13 one-hour
programs on Sundays, planed direct
to broadcast church services. WGAR.
Bucscher <£ Co., Indefinite number
of Sunday spots, 3:30 p.m. Placed
direct. WGAR.
Johns-Manville Corporation, ten
Monday ' night broadcasts by Floyd
Gibbons, 9:45-10 p.m. Placed through
J. Walter Thompson, Inc. WGAll
Chrysler Motors, flvo one-halt
hour programs originating in WLW,
Cincinnati, Sundays only, 5-5:30
Pl.-lced through RuthraufC & Ryan
WGAR.
Climax Cleaners, 13 daily f-n-
nouncemont.s on Al and Pete shows,
Placed through Krlchbaum & Co
WGAR. ''
Commercial Oil, Friday 15-mlnute
programs for 13 weeks, 9:45-10 p.ni
Placed through McCann-Erickson
WCiAR.
Father Coughlin, 13 weeks of 30-
minute broadcasts on Sundays, 11
11:30 p.m. Placed through E. W
Hellwig Co. WGAR.
Kellogg Company, 130 spots of 100
words at 7 p.m. on Mondays, Tues-
days, Thursdays. Placed through N.
W. Ayer Co, WGAR.
Valuation Service Company, three
.spots a week for 20 nights at 7:30
Placed through Nesbitt Service.
WGAR.
Sidney Rose Co., 200 announce-
ments on Ethel and Ben daily series
except Sundaysf, 11-12 noon. Placed
direct. WGAR.
Kroger Groceries, spot announce-
ments for 28 weeks, Mondays and
Wednesdays, at 8 p.m. Placed
through Wessel Co. WGAR.
Truscon Steel, 78 100-word spots
on series by Ethel and Ben, daily at
ll-noon. Placed direct. WGAR.
Reo Motors, 2C' announcements,
6:35 p.m. dally except Sundays,
Placed through axim Company
Inc. WGAR.
M-and-N Cigars, indefinite number
of 100-word announcements six times
weekly at 10 p.m. Placed direct
WGAR.
ROCHESTER, N. Y,
Pure Oil, thrice weekly at -7:15
EDST, presenting Jimmy Mattern
serial, for an Indefinite period
WHEC.
Kelvinator, musVcal hour, twice
weekly at 12:45 p.m., EDST, for an
Indefinite period. WHEC.
Pure Quill Gas & Oil, three day-
time hours weekly. WHEC.
Plymouth Dealers, 15-mlnute
sports talks nightly with Gunnar
Wiig. WHEC.
Doyle Texaco, 'baseball series, be-
ing the eighth year for this account
WHEC.
Ford, announcements daily through-
out May. WHEC.
Detroit White Lead, disks present-
tin^ Singing Sam, on weekly. WHEC
FORT WORTH
Pat Crow (Frigidaire), Fort
Worth; 300 spot announcements, 3
daliy. Direct. KTAT, Fort Worth
Interstate Aid Association (Insur-
ance), Chicago; 26 daily 15-minute
studio programs. John Blair & Co.,
agency, Chicago. KTAT.
Lowell Remedies (dog and cat).
Fort Worth; 26 spot announcements.
Direct. KTAT.
W. C. Stripling Co. (Frlgidalres),
Fort Worth; 300 spot announce-
ments. Direct. KTAT.
Senyard Paint Co., Fort Worth;
52 10-mInute studio programs. Di-
rect. KTAT.
Auto Dine, Fort Worth; 150 spot
announcements. Direct. KTAT.
■ T. A. Tucker, optometrist. Fort
Worth; 300 spot announcements. Dl
rect. KTAT.
CHICAGO
Oshkosh Overall Co., Oshkosh; 120
two-minute announcements dally ex-
cept Sunday. (Batten, Barton, D. &
O., Chicago.) WLS.
Ball Brothers, Muncle, Ind.; 26
flve-mlnute periods twice weekly
during Homemakers Hour. (Apple-
gate Agency, Muncle, Ind.) WLS.
Gillette Rubber Co., Eau Claire,
Wis.; 15 minutes once weekly
(Cramer-Krasselt Agency, Milwau-
kee.) WLS.
Western Railroads, 26 one-minute
discs six days weekly. (Relncke,
Ellis, Y-F Agency, Chicago.) WLS.
Walker Remedy Co., Waterloo, la.;
12 one-minute disc six times weekly.
(Weston Barnett Agency, Waterloo.)
WLS.
Murphy Products Co., Burlington,
Wis.; 22 five-minute talks twice
weekly. (Wade Agency, Chicago.)
WLS.
Chris Hansen's Lab., Little Falls,
N. Y.; 39 one-minute announcements
three times weekly for 13 weeks.
(Mitchell-Faust Agency, Chicago.)
WLS.
North Star Blanket Company, two-
minute participation six times week-
ly in Juno Baker program. WGN.
Gas Appliance Company, Chicago,
one-minute announcement in June
Baker program dally except Sundav.
(Campbell-Ewald Agency, Chicago'.)
WGN.
Northern Trust Company, Chicago;
30-minute period once weekly. (J.
Walter Thompson Agency, Chicago.)
WGN.
Gi&.son Studio, Chicago: la-minute
period once weekly. (Direct.) WGN.
Procter <f Gamble Company, Cin-
cinnati; in-minute period six times
weekly. (Knstor Agency, Chicago.)
AVON.
Hollywood Ma.sk Company: 15-
mlnute period twice weekly.
(Schwimmor & Scott Agency, Chi-
cago.) ATON,
GRAND RAPIDS
Netv Era Life An-'tocialion , six five-
minute programs a week for 10
weeks, pro;icntlng oddities .Tiid inter-
esting facts. IMaccd direct. WOOD-
AVASH.
Sears-Rochnck rf- Co.. 30-minutn
programs kIx timesi a week for 13
weeks. Breakfast Club. Also 15-
minutc programs s'x times a weelc
for 3 3 weeks. Seroco Club for cliil-
dren in afternoon. Placed direct,
AVOOD-AVASn.
Pastoor Brotltcrs (groceries and
meats), six lO-minute lU'ograms a
week for 13 weeks, variety program.
Booked direct. AVOOD-AA''ASH.
Grand Rapids Gas Light Co., k.x
30-minute progr.ams a week for 13
weeks. Musical show. Ben Dean
Advertising Agency. WOOD- WASH.
Chevrolet Motor Co., 15-mlnuto
programs three times a week for 13
weeks; transcribed musical program.
Placed by Campbell-Ewald Co.
WOOD-AA'^ASH.
Tunis Johnson Cigar Co., 30-min-
ute amateur show for children only,
once a week for 13 weeks. Allen G.
Miller Co. AVOOD-AVASH.
Folger's Orange Crush Bottling
Works, three flve-mlnute programs
a week for 13 weeks, children's con-
test. J. AValcer Thompson Co.
AVOOD-WASH.
Flint-Hill Brewing Co., five-minute
programs three times a week for
three weeks; then three times a
week on alternate weeks for an in-
definite period. Booked direct,
WOOD-WASH.
TIM and IRENE
RYAN
NOBLETTE
*Hy Ya Boys*
Goodrich Tire Program
"Every Friday Evening
WJZ— 10 to 10:45 P. .A.
National roadcasting Company
MONDAYS
8 to 9 P.M.— WHN
ALEX
HYDE
AND HIS MUSIC
Dir., WM. MORRIS AGENCY
NBC • E N O • WJZ
A L
KEMP
And His ORCHESTRA
NIGHTLY
PENNSYLVANIA HOTEL
NEW YORK
Every Wednesday, 8-8:30 P. M.
m FOK
AND HIS
BAND
ON TOUR
B.B.C. NETWORK
1^ A N D H I S .
\ ItUrtir aiitti tL* 7:IS f 0 ST
l7:ISf.B.'0ST/J
7:45 f.M. UA; /M
CONSECUTIVE
WEEKS
Wrltlnfi: tlio Armour
Hour for I'hll I'mlter
KEN ENGLUND
Park Central Hotel, New York
Wednesday, May 15, 1935
RADIO
VARIETY
47
Radio Chatter
Massachusetts
WEEI Repertory Theatre of the
Air, a new dramatic venture at tliu
Boston station, presented the third
play of this season's series Monday
afternoon (13), 'JUted,' under the
direction of Bob Burlen. Next play
to . be performed by the new group
Is Ibsen's 'Doll's House,' on May 20.
Del Castillo, staff organist at
TVEEI, Boston, looked like a Frank-
enstein the other night when he hart
to resort to bolts and nuts to holJ
together his stiff shirt for the Paine
broadcast. Del forgot his studs
and had to Improvise.
Sylvia "Winters, at one time on the
WGY staff, is doing job with New
England Pure Pood Institute broad-
cast over WEEI, Boston.
'Fran' McLaughlin of "WEEI, Bos-
ton, sends the needle of the control
panel out of sight with her scream.
Croft Ale has renewed on WEEI.
Boston, and Xeal O'Hara will con-
tinue on the Saturday 7 o'clock
spot.
Sam Curtis sending cards from
COLUMBIA ARTISTS BUREAU
PRESENTS
LITTLE
JACK
LITTLE
And His Original
Columbia Broadcasting Orchestra
ON TOUR
And Broadcasting Daily for
Niagara Hudson Electric
Light and Power Co.
ALSO ON COLUMBIA RECORDS
CUS TreBcntH
BEN AY
VENUTA
WABC and
Entire Columbia Network
Management CBS Artists Bureau
FersonnI Management
Julee Albert!, Hotel Kimberly,
New York City
AL SHAYNE
Badio's Ambassador of Song
HEADLINING
LOEWS DELUXE THEATRES
"A Radio Sensati07i. Without
the slightest douht, the (jrcatest
singer of popular songs on the
air today. Wotta voice!"
DAILY MIRROR
Broadcasting Every Sunday
5:30-6 P.M., WOR, N. Y.
FOR SALLY'S STUDIO
America's Iteadiny Thcairical
f West 44th St., New York City
Havana to the WEEI, Boston, crew.
Earl Janes clicked with a 79 at
the AVoodland course last week.
Alexander Thlede, conductor of
the recent Gems of Melody series
broadcast over the blue network
from WBZ, Boston, planning a con-
cert tour to tl.»j Pacific Coast.
Kay Fayre, blues singer, heard
over AVBZ and WBZA still at Para-
mount Hotel, Boston.
John A. Holman, manager of sta-
tions WBZ and WBZA, attended a
meeting of NBC station managers
at Pittsburgh, Pa.
New Mexico
James Hill Speck, for several
years manager of station KGGM,
Albuquerque, has resigned to take
a position in Texas. He was suc-
ceeded by T. H. Latlirop, for several
months advertising manager.
Station KGGM has been removed
from the Franciscan hotel to studios
in Kimo Tlieatre building.
Twenty-Thirty Club, young busi-
ness men's order, to sponsor first
effort to publicize state's attrac-
tions via the air with radiocast
from KOB June 1. Monte Rosen-
wald in charge of "Know New Mexi-
co' program which will feature In-
dian, Mexican, and Spanlsli num-
bers. Radiocast will last half-hour
beginning at 8:30 p.m. and Governor
Clyde Tingley will be top speaker.
Illinois
Paul Wilson shifted from network
to local sales at the NBC o ces
liere.
Jo Mahoney has a four-weeks-old
Belgian hare for a pet.
Lee Francis, WBBM pianist and
warbler, getting agency auditions.
H. C. Haws no longer with the
local Henri, Hurst & McDonald
agency's production staff.
Burridge Butler back in Chi after
a long sojourn on the Arizona ranch.
Wynn Orr of AVLS production
staff and Angelino Hedrick, radio
performer, skedded to wed this
week.
George Kercher will be a poppa
any day now.
Ray Linton ensonccd in new
swanky station rep ofllces.
Hays MacFarland giving out in-
terviews to the papers on the ques-
tion of marriage at 35 or better.
Charlie Garland and Nate Cald-
well had a lot of fun returning to
WBBM as announcers in celebration
of the station's boost to 50,000
watts.
Niles Trammel still rushing
around the country contacting sta-
tions and attending meetings.
Jim Free in the east on general
station rep biz for his two firms.
Georgia
■ Tom Jackson, from Pensacola, and
Charles Arlington, formerly with
WFBL, Syracuse, have Joined the
announcing staff of WGST, Atlanta.
Charles Smlthgall has been named
assistant to James Clark, mgr. of
WGST, Atlanta.
Izzie Goldwasser, staff engineer of
WGST, Atlanta, is getting married
in two weeks.
Jeap Pickard now heading the
continuity department of WG.ST.
Atlanta.
Ted Doolittle and Tom Jack.son
are calling the ball games for Coca-
Cola. Doolittle also handling two
other soft drinljs Orange Crush and
Dr. Pepper.
Minnesota
GUY I
ROBERTSON
"THE GREAT WALTZ"
Centre Theatre, New York
BISODOL
WABC, Coast-to-Coast
WcdncKdnyH, 8:30 P.M., DST
Radio Dir.— LESTER LEE
EMERSON GILL
ORCHESTRA
"THE NORMANDIE"
BOSTON
MCA DIUJCCTION
Ted Wcciii.s at St. Paul Casino for
a week, starting Sunday (12.
E. D. 'Doc' Jcnckc.';, erstwhile
WTCN mgr., now on the State
'Capitol run for tlie A. P.
WDCV'K daily Waltz program,
with Roy Waters at the mike, now
bankrolled by Sha-Ui beauty
salon.
La Vanchc Ludwig leaving WDGY
progi'am director post for a posi.sh
with General Motors.
Doc "*'oung, WDGY owner, being
boomed for -Minneapolis Parks com-
missioner.
Norske Jlen have switched tlioir
ork title to Dale Hcss and His
Hoval Hessians.
Hobart 'Toby' Prin, WCCO staff
artist, wedded to KUcn Eldion, non-
pro, at "\'irginia la.st week.
Bernard J. I'locktcrs in from CBS.
Xcw I'ork, for a tliree-day WCCO
look-SGC.
Ken II ani-o, KSTP as.st. mgr., goes
Hugh -AlcCarlnoy. WCCO's chief cn-
ginopi-, one year Ijcllcr in thi.s i-ailif)
operator lironsi- llii;;:r. Last month
Hugh ccloIirMliMl his 20ih aiinivc-r-
sary a.s a lit-fnsod ladlo op, but
llaiico li;i.s l)pc'ii linldiriK his scroll
ov(-r sine- Muy. 191 1 — 21 y('ar.s.
Xoil McOinnis-. Is.'^Tr engineer,
taking tlifon. d.'iy.v off foi- his hnii'-y-
nidon.
Prof. Ilfiiry 1 r. Uiirli,:;. of thf
(■Icftrirnl ('(itiirniniic.i'i'.)MK di-pt. d t
tlio U. of Minn., appolniod sprci.-il
'■n^'incor to siujcTvisc- pl;inninK ani!
in.«tnllnt I'ln of t)ic n' w st.T!c-(,wnf <1
Ijiiliro r.-i'lio l);in.'-n',;u' r. Itr-dwooc!
[■'alls tlio propo.'jcd .site 6t n'.-w .sl;i-
PROFESSIONAL MATINEE
WINS Hires Buddy Doyle to M. C.
Afternoon Show
WINS, Hearst-owned, becomes
Ihe second New York Indie station
to stage a weekly professional talent
variety 6ho^y, with debut of Buddy
Doyle's 'Professionals on Parade'
May 13. Program will be tri-
weekly, Mon.-Wed.-Frl. at 2-2:30
p.m. daily.
Talent will be booked by Herman
Bernie and shows m.c.'d by Doyle,
who Is a standard single from
vaudeville. No pay for the acts.
Other similar show, and the origi-
nal of Its kind. Is the Sophie
Tucker Music Hall on WHN.
SHEPARD WINS
UNION TIFF
Boston, May 14.
John Shepard, 3rd,- prez of the
Yankee Network, scored a point In
his fight with the Boston musicians
union last Friday (10) when he ob-
tained an Interlocutory injunction
restraining the local from Interfer-
ing with his employment of Sully
Kendls, pianist and orchestra lead-
er. Union had tagged Kendis an
out-of-town member and ordered
him off WNAC until his credentials
liad been straightened out. Kendis,
who holds a New York card, was
batoning a nightly show, 'Band-
Wagon,' over WNAC; when the
union officials interceded.
Court order warns the local
against Interfering with the em-
ployment of Kendis by threatened
or actual Imposition of fine, sus-
pension or explusion. Shepard re-
sorted to litigation about four
weeks ago after the union refused
to heed his plea that Kendis had
been playing in this district for
four months and therefore did not
rank as a traveling member.
George Gibbs, Local 9 prez, held
that the pianist-conductor had
violated a national union rule by
taking employment on the station
without first taking the matter up
with the Boston union. Gibbs
denied that Kendis had lived
within the jurisdiction of Local 9
for three months, the legal resi-
dence period required by the union's
national laws.
tlon, which was made possible
through a ?25,000 appropriation by
the recent- Legislature.
First annual convention of North-
west Radio Technicians' assn.
wound up in Minneapolis last week
with following election of officers:
W. H. Warmlngton, Minneapolis,
pros; Z. Paul Clement, Mason City
(la.), vice prez; F. D. Wardner, St.
Paul, secretary; and Howard S.
Watts, Duluth, treasurer.
Connecticut
Jackie Mcrkle, kid psychic, ap-
peared three times daily last week
over WIXBS, Waterbury. Program
was given big build-up In Republi-
can and American, papers which
own the station.
Announcement of the engagement
of Jack Henry, of WIZBS, Water-
Ijury, has been made.
Staff changes at WATR, Water-
bury, bring in Russell Brooks and
.send Harvey Ol.son to WDRC, Hart-
ford.
Program spot at WATR, Water-
l)ury, has been given Edith Sacco,
kid sister of Tony Sacco, who sings
witli Enric Madriguera's orchestra.
Happy .Sisters, heard over
WlXBS and WATR, Waterbury,
have completed short for Warner
Brothers. Trio was signed after
winning listening .audience vote in
Ray Perkins' amateur program on
CBS.
New Haven studios for WIXBS,
Waterbury, will be ready soon. May
bring complications, as WICC,
Bridgeport, already has a numbo-
of programs coming from the EI
City. Several years ago, WDRC wa*f
located in New Haven but pressure
forced the station to move to Hart-
ford. WIXBS plans to snare a."
many Yale programs as possible-.
Lawyers, Press Share Aversion to
Radio Pick-Ups in Traffic Court
Cincinnati, May 14.
Squawks are being raised by the
press and attorneys about radio
pick-ups of Traffic court proceed-
ings, Instituted several months since
by WSAI. Basis of protest is that
the broadcasts are causing ridicule
of the court ritual.
Addressing the Lawyers' Club last
week, Louis J. Strieker, a member,
recommended that the court broad-
casts be discontinued. 'Most radio
programs,' he said, 'are for the
amusement of the public, and the
Traffic court morning act is no ex-
ception. A reunion article in the
Post criticized the language used in
the court, and seemed to Indicate
the trend of public opinion regard-
ing these broadcasts.'
clip in local newsreels showing
workmen adjusting the new crown
to KRKT's antenna, with Art Smith
of KRNT announcing staff handling
the dialogue.
KSO and WMT of the Iowa
Bro.Tdcasting Co. are handling the
St. Louis baseball games for 'Ken-
tucky Winners' cigarettes, and
through their merchandising de-
partment have exploited tlie games
and cigarettes with newspaper
space, posters, car ads and special
bulletins to every drug store, to-
bacco shop and billiards spot in
town. In addition to that Lawrence
Herring of the merchandising de-
partment. Incidentally, son of Gov.
Herring, has been hitting the pave-
ment between all of the drug stores,
tobacco .shops, etc., to see that
'Kentucky Winners' are being prom-
inently displayed.
Michigan
Back' After an absence of three
years, the comedy team of 'Frank
and Earnest' began a series of new
morning broadcasts last week over
VVWJ. Detroit.
Eddie Lee has a new solo-show
on WWJ called 'Twilight Tunes'
with songs and chatter.
Wynn Wright, production chief at
VVWJ, Detroit, reassured staff of his
sound physical condition despite an
apparently amputated arm recently
during the Detroit New Hour pro-
gram. Curtain time at the. Player's
Playhouse, where he appeared fol-
lowing the broadcast, made it neces-
sary for him to appear in make-up.
His role was 'Ned,' the one-armed
character in CNeil's play, 'Where
the Cross Is Made.'
Harry W. Betterldge Is now with
the commercial department of
WWJ, Detroit. Formerly with sta-
tions In Illinois.
Beulah Bachelder, secretary of
the Detroit News, sponsored Fair' &
Square Club, reported that over 12,-
000 children have appeared on that
program over a three-year period.
Program takes to the air every Sat-
urday noon. James ^Schermerhorn,
former newspaper man, is coach of
the outfit, and writes all the script
and programs.
CKLW, Windsor, has effected a
tie-up with the new Broadway
Capitol theatre, whereby they use
the acts on a weekly broadcast pro-
gram. Performers hop in cabs In
malce-up, between shows, and go
across the river to the CKLW
studios, to do their stuff.
Tito Gulzar, after finishing local
I'adio and theatre engagement, fiew
to Hollywood to film a short; re-
turns in the fall over CBS.
Jessica Dragonette engaged to
sing at Toledo High .School com-
mpnoement May 2C.
Cincinnati incident is similar to
situations reported from Denver,
Omaha, and' other cities where traf-
lico court proceedings have been
broadcast by local stations. Public
seems to einjoy the programs, the
judge gentWlly doesn't mind the
build-up foV his own political career,
but the lawyers as a body are un-
comfortab)|ie and resentful. Publlo
criticism of lawyer habits of stall-
ing and postponing and quibblinjf
on technicalities has usually in-
creased af^ter the court broadcasts
familiarlze'/the public at large with
the actual happenings in court.
Newspapers dislike the Invasion
of one of their best news sources,
the police court, by their arch-rlval,
radio.
JESSICA
DRAGONETTE
who will make Her Screen Debut
in Paramount's "The Big Broad-
cast of 1935." Released early in
July. To be starred in the screen
version of "The Life of Ethelburt
Nevlns." Produced entirely in
technicolor by James Fitzpatrick
and released through MGM.
Leaving for the Coast early in
August for a short vacation,. and
will return for her usual City
Service broadcast.
f red allen^s
u
o
D
O
n
"TOWN HALL. . .TONIGHTI"
UOCB OF SUILES
with
PORTLAND UOFFA
JACK SMART ,
LIONEL STAN DEB
JOHN BROWN
MINKRVA nous
OKILEEN nOi;OLA.<3 ^
.Uaterlul by Fred Allen and
Harry Tagend
Wfidneeflaya
S-10 P.M., DST— WEAP
Manugement, Walter Uatchelor
u
o
D
O
n
Iowa
Goo. Collipp, formerly of WIItiY. I
Gr'.-f-n Hay, now singing on Ki'.N'T
a.s '.Iamf:s .Mason.'
^f.'irgarot Coloson. winiKT of Jrin
G.'irhnr's recent persnna lily and t.'il-
cnt disoovcry cont".vt h'.Tf, is rn.'iU-
Ing her radio di'hut on thf 'Ilr/ur
of .'^mllo.M,' WHO, but will Ir-.-ivf- in n
few wcok.M to sing with Tod I-'i-
orito'a orchestra.
TMfk Belt Is a new announo'-r ;il
KUNT, Dps Moin'-.
Towa Broado.Tsi 111 Uf^rd a
ANOTHER NEW WHN
IDEA ADDS THOUSANDS
OF LISTENERS!
M'C'M PICTURES
LOCV> 3THMTRES
W • M • M
WW TOtK cn^
WHN, aided by the resources of the Loew
Theatre circuit, is making a big hit of this
new feature —
ED LOWRY'S
''BROADWAY MELODY
REVUE "
EVERY MONDAY^S to 9 P. M.
TheMiW
Also "In Ed Lowry's Dressing Room '
Sundays — 5:30 to 6 P.M.
010,
STUDIO
' LOEWBCtfC]
LlS40BWAYi
N.Y.C.
4S
VARIETY
^USIC — NITE CLUB§
Wednesday, May 15, 1935
Closed Door Hearing in Washington
On Music Licenses, Copyright, Etc.
Washington, May 14.
Retiring behind closed doors, one-
man Senate Patents Committee last
week heard complaints against the
proposed copyright revision bill
from spokesmen for songwriters,
publishers, film producers, and au-
thors, but prepared to Jam the
controverted legislation through
Congress during the present session
without according a; single open
hearing.
With Senator McAdoo, the chair-
man, the only member present, and
with George Creel, California war-
time propagandist, acting aa master
of ceremonies, the 'committee' lis-
tened to detailed plea from the
American Society of Congress, au-
thors and publishers for numerous
changes in the bill, but refused to
permit Gene Buck, Its prez, to enter
a defense against Insinuations of
the State Department's copyright
committee that the organization Is
a gang of 'racketeers.' McAdoo
ruled out of order Buck's attempt
to respond to aspersions cast pre-
viously by a Library of Congress
representative.
Concerted plea for retention of
minimum damage award was pre-
sented by ASCAP, the Hays organi-
zation, and the Music Publishers
Protective Association, while Louise
Sllcox, representine the Authors
League^ said the proposed revision
is worse than no law at ail.
Nathan Burkan, Gabe Hess and
E, P. Kllroe Joined forces In plead-
ing for some basic damage flgure
even if the present $260 minimum
is cut, contending that soiiie assur-
^ance of protection should be given
in -the law to Aim and song pro-
ducers. Haya attorneys sought
clarlflcatlon of provisions permit-,
ting films to revise stories and sce-
narios, while John G. Paine, M,P.
P.A. chairman, protested the pro-
posed changes would strip virtual-
ly all protection from the exlBting^-
statute.
Deciding against furthei- hear-
ings, McAdoo ordered parties to
present written statements outlin-
ing desired changes in 10' days.
Agnes Ayres' Orch. in
Bus Crash; Mnffs Date
Pittsburgh, May 14.
Delay in arrival of Agnes Ay res
and her femme orchestra at Eddie
Peyton's club for a one-nlghter las
week had a packed house yelling
and put the operator in a tough
spot. Peyton, who operates the ni-
tery and has his own band there,
made a booking for the crew In
nearby Washington, Pa., for that
date and result was that cafe was
without any music at all until a
three-piece combination was has-
tily assembled.
Miss Ayres and her girls, travel-
ing by bus, broke down near Brad-
ford, Pa., and didn't hit town until
2 a.m^ Frantic calls from the road-
house reached the former film star
upon her arrival and she hot-
footed to the place with her outfit
and eet up for half an hour's music
before closing time.
By that time more than half the
crowd .had disappeared, demanding
Tind getting back their covers.
T
Dronkard/ Pitt's Long
Ron Champ, Goes Ontdoors
Pittsburgh, May ,14.
George Sharp's 'The Drunkard' Is
moving outdoors to Sanders Inn for
the warm months. Old meller is
now In its 3Cth week at tlie Fort
Pitt hotel.
Sanders Inn for a long time was
operated as a summer roadhouse.
It's situated about seven miles out-
aide the city llmlta and has an
outdoor patio, where show will be
put on nightly.
'Drunkard' has achieved the sec
ond longest theatrical run in Pitts
burgh's history. Record la held by
•Abie's Irish Rose,' which, In-
cidentally, Sharp also brought to
town.
Chi V. F. to Reopen
Chicago, May 14.
Vanity Fair ntterie on the north
side is due to reopen July 16 under
the direction of Dave Branower,
Korthslde nlte spot has been
dark for almost two years.
■ ■ • ■ fi-n\ii • • • •
Hit HeadQuarters
Maybe It'i tht leaioa, but anyway
"FOOTLOOSE AND
FANCY FREE"
I? tlio tltlo of a new sonff b;
Gut Kahn anil Carmen Lombardi.
It's gay and tuneful and In the
nioocl of the moment. We're push-
ing. It. eo natch It sol
I'. S. — List these on your cuflf:
"LIFE IS A SONG"
"EV'RYTHING'S BEEN DONE
BEFORE"
"WHEN I GROW TOO OLD
TO DREAM"
"CLOUDS"
"I WAS LUCKY"
G. C Staying Uptown
Cotton Club wlU probably remain
In Harlem despite Connie's Inn's in-
vasion of Broadway.
New show for :the fall will include
Nina Mae McKlnney and Butter-
beana and Susie, with Mills Blue
Rhythnt Band probably reopening^
and Calloway and Blllngton coming
in In seciuence, per usual. Ted
Koehler and Rube Bloom will prob-
ably write the new revue.
Music Nates
Tommy Coakley and orchestra
after 19 months at the Palace hotel,
San Francisco, east into the Arca-
dia restaurant Philadelphia.
Meyer Davis has iKtoked Don
Richards orchestra into Vivien
Johnson's for the summer season,
opening June 29. Also Mario Di
Polo and orchestra and Pedro Via
and his Cubans Into Mayfatr Yacht
Club, N. T.
Abo Meyer gets- the call from
Stacey Woodward to create the mu-
scal background for the 'Neptune
Mysteries," one-reel novelettes.
Oscar HammersteTn 2d signed by
Metro to write lyrics for 'Life of
Johann Straus '
Atlantic Beach Club reopens Dec-
oration Day with Michael Markel's
band.
Arthur Kay conducts operetta se-
ries at Phllharmonlo in Los An
geles.
Abe Meyer signed by Mascot for
score and research on Ufa of Ste-
phen Foster, to be filmed-.
Eddie Ward handling special mu
sic arrangement for Metro- trailers
to replace use of sound track from
pictures.
Will Osborne bows into the Lex-
ington, New York. May 20.
Milton Schuster unit opens May
2$ at the Park Laaie, N. Y.
Eddie Duchin leaves th« Centra!
Park Casino, N. Y., June 1, for a
16 weeks' tour.
Harold Adamson and Burton Lane
have reunited to turn out the ditties
for the duties for etro's 'Here
Comes the Band.'
After Ozzie Nelson and orchestra
with Harriet HllUard play the Met-
ropolitan, Boston, May 24 th, they
continue on onc-nlghtcrs across the
country to California and return.
Al Kavelin unit is filling the mu-
sic assignment at the Blossom
Heath, Detroit nltcrie.
Jimmy Franklin Is releasing 'The
Harlem Stomp,' 'Wasted Love' and
'Will You Bo Mine' aa hLs Initial
move as a publl.sher on his own In
Hollywood.
Most Played on Air
Tc familiarize the trade wHh
the titnes most on the air around
New Yorli, the following is the
listing of the -songs most played
on the cross-countTv networks
last week, in relative standing,
according to the approximate
number of combined plugs on
WEAF. WJZ and WABC.
Life Is a Song.
Grow Too Old to Drsam.
Lovely to Look At.
Latin From Manhattan.
Tsll Ms Do You Lovs Ms.
Easy to Rsmember.
Lullaby of Broadway.
You'rs a Heavenly Thi
I Was Lucky.
Would There Bs Lovs.
Littia Gypsy Tea Room.
I Won't Dance.
Every Dsy.
Ssein' Is Believin*.
Everything Dons Befors.
Have You Written Horns.
Old Southern Custom.
Soon.
Lady in Red.
Anzac Pub Sues
WB, Charging
Song Holdouts
Because Witmark, Remlck and
the Music Publishers Holding Corp.
are allegedly withholding certain
songs from it, J. Albert A Sons,
Ltd.. music pub of Sydney, Austra-
lia, hets started a N. T. supreme
court suit against these concerns.
Albert action is through an as-
signee, William Lleber, with Julian
T. Abeles acting for the Anzao mu-
sic firm.
Details concern thres Warner
BroEU fllmusicals, 'Sweet Music'
(Vallee). 'Gold Diggers of 1936' and
'Go Into Your Dance' (Jolson-
Keeler). Eventually 'Swest Music'
was ceded by the WB music pub-
lishing subsidiaries to Albert with-
out dispute, but the other two, it is
held, had their copyrights vested in
the Music Pub Holding Corp.,
which, in turn, controls the Remick
and Witmark firms. Latter two
maintain that Muslo Holding only
assigned them the rights for the
western hemisphere, but retained
all other world rlg;hts, for which
reason the Albert firm oould 'no
longer, have the Australian music
pub privileges.
Albert lias a contract with Rem-
ick, which expires July, 1988. The
Albert- Witmark contract expired
Dec. 31, 1934, but a 90 days' cancel-
lation clause extended that until
March 81 of this year. Because of
this Albert maintains that 'Gold
Diggers' and 'Go Into Your Dance'
songs were copyrighted prior to
that date, and accordingly, the
down-under music firm avers that
the rights go to Albert automatic-
ally, per contract.
Back of this repudiation of con-
tract is anpther deal which Warners
wants to effect with th» Chappell
& Co. branch of Australia. Through
ChappeU-Harms (Hai-ms in the U.
S, being a WB subsld), there's a
closer affinity, which would warrant
WB music Interests In Amerloa
working with Chappell abroad.
Attorney Abeles, in his suit for
alleged conspiracy, an accounting
and damages, is making a move to
examine the ofllcers of all the WB
music pub isubslds before trial, in
order to ascertain the exact nature
of all deals.
King Room-Opener
Pittsburgh, May 14.
With Paul Pendarvis on the
Coast again, Henry King's ork, from
the Waldorf-Astoria, N, Y., comes
here May 29 to reopen William Penn
hotel's Urban room for the summer.
Joe Relchman will come In later.
Bob Custer's band, now playing
hostelry's Chatterbox, will move out
week after next after a stay of al-
most three months.
Leo Reisman may not return to
Central Park Casino, NeW York,
May 21, as originally arranged.
Sandman and Sidney Solomon,
operator of the spot, are having dlll-
ncultlcs over the mon^y aftgrt^.
NIGHT CLUB REVIEWS
HOTEL NEW YORKER
(NEW YORK)
The ?3 tax thing may be the mu
sicians' windfall despite some of the
other negative aspects to the broad
casting embargo, created by the
union's demands for an extra fee
per man for the broadcfisting priv-
ilege. It has long been the conten-
tion of some hotel and cafe men,
and not a few dance maestroes, that
while the sustaining air buildup
doVis much. to popularize and exploit
some bands — perhaps the most re-
cent single Instance of this was
what the air did to put the Casa
Loma combo over — it also has its
drawbacks — It keeps 'em home In-
stead of stepping out and discover-
ing what good dance music there is
about town.
Clyde Lucas' orchestra, debuting
In New York, although with an es-
tablished rep in the far and mid-
west, should benefit by the word-
of-mouth, the sole exploitive ele-
ment for bands today — and tl>e
best. Nothing tops the personal
recommendation.
Lucas' Is an orchestra whlch'll get
the kids fast. A personable outfit,
they dispense' compelling dansapa-
tion. Billed as 'the California
Dons,' a heritage from a Holly-
wood engagement, although they're
as well known around Chicago, and
if the radio wire were available, as
before, It wouldn't be long before
they were established in the cast.
Clyde Lucas and his brother. Lyn,
who vocalizes in the band, formerly
were a vaude brother team. They
were last in New York 17 years ago.
Now with a full orchestra. Impec-
cable In a sembli3.nce of full formal
attire (white ties, etc., excepting
that the tails are cut short in Eton
fashion), it's a nobby combo. They
double into a marimba septet and
also give out the rumbas-tangos
in between the orthodox dansapa-
tlon.
Besides Lucas, the New Yorker
has a variety fidor show which au-
gurs a new development In hotel
nite life. If, for a $1.7.5 and $2
table d'hote, the Terrace room of
this spot can provide a big band
and three or four acts, it may set
the pace for the other hostelrles.
Everything's more In the popular
vein than the snooty ballroom ex-
hibitionists such as obtain at the
Waldorf-Astoria or Plaza. Marlon
Wilkins and Jack Meyers mark a
return here (they stayed 10 weeks
on a previous engagement) with
ballroomology. There's also a more
hotcha combo, strenuous and al
fresco, preceding; unbilled, and
probably 'showing.' Linda Lee
warbles with the band. One of those
Giiy' AO's combos, Ronnie, Van and
Kamplain, in late 19th century
crepe, bowlers and cutaways, cut
up vocally around the piano. Frank
Kamplain of the disks Is still effec-
tive with his top tenor, yodeling,
etc. They later double in polite
frock coats for vocal Interludes In
concert fashion during the band
intermission.
In the adjoining bar, 'Radio
Frank' Besslnger, whQ used to run
the Stork Club, does ditto, recreat-
ing a speakeasy aura In a hotel
that's unusual. Les Stevens, George
Bersch, Johnny Ferrara and Andy
Hamilton (Four Diplomats) and
Bessinger provide tlie entertain-
ment. Abel.
LIDO CLUB
(AKRON)
Akron, May 9.
Lido club. In downtown Akron
which started in a small way sev-
eral months ago, has graduated Into
the big time class. Spot has been
dressed up, has added more tables
and Is now booking the best avail-
able In fipor show talent, along with
danceable bands. There Is no cou-
vert or minimum charge. A 25c.
'entertainment' charge per person Is
being exacted, but the entertain-
ment offered is bringing no squawks.
Three shows nightly.
Topping the current show is
Ramona Ray, doing her dance in
gold, a real novelty here. She en-
cores with a fan dance on her toes.
Supplementing the fanner are Lois
Clyde, tap dancer, and Dawn, Ha-
waiian dancer.
'Bunny' Carroll sings blues songs
that please, and Mltzl Walker does
a repertoire of acrobatic and strut
dances that are better than the
average. Steve Bonsclk and his
band are In their 12th week at the
Lido. Danny Boone Is m.c. and
handles the duties most capably.
Club Is going strong Into the
newspapers and on the radio,
McConnell.
885 CLUB
(CHICAGO)
Chicago, May 8.
This Intimate ncar-northslde
room takes on new significance in
local nitorie biz with the Induction
of Benny Fields as host of enter-
tainment. Club dates back a num-
ber of years In local theatricals,
having built a steady trade among
the smart mob because of its menu
anij Its quiet tucked-awoy room.
Joey Miller has concentrated on the
finest of food for reasonable prices,
depending on the wins sales. Ami
the people who play at this cafe ar«
not adverse to breaking open the
bubbles.
Field's fits in with the schema of
things at this Intimate spot, which
seats about 160-176 people. No
other entertainment, but a small or-
chestra for dancing on a small floor.
Fields holds the floor, wandera
around 'the tables occasionally.
Sings his songs, tells his jokes and
gives 'era the personality to warm
up the room. For the customers
here Fields is nifty.
Spot gets a big dinner play and
turns 'em over twice again at night
-with an after-theatre crowd and
then an early a.m. bunch. Oold.
Disc Reviews
By ABEL GREEN
Ray Noble
Couple of oldies In the old Ray
Noble technique, i.e. recorded In
London prior to Noble's American
advent in person. Both are from
Noel Coward's 'Words and Music'
revue. 'Mad About the Boy' and
'The Young Generation,' with Al
Eowlly prominent In the chorus of
the latter. First is straight instru-
mental. The mellow jazz that first
impressed Noble on the U. S. market
is again in favorable evidence. Vic-
tor 25020.
Paul Whiteman
From the Mae-West picture 'Go-
ing to Town,' and the more sprightly
'Way Back Home,' a swlngy thlngy,
give the Whitemanites opportuniti
for dansapation tricks In his usual
topnotch dance style. Victor 25022.
Mas Questel
She's the Betty .Boop girl who
figui'^d In Helen Kane's suit as the
No. 1 boop-a-dooper. Decca thought
it had a novelty in coupleting
'Choc'late Soldier Man' with 'Prac-
ticing the Piano.' Rather Inane
song stuff and of a vocal technique
that went out of date with the Paul
Asli heyday. Victor Young's oro
accomps competently. Decca 447.
Tino Rossi- Lucienne Boyer
French chansons in the native
tongue. Columbia 4100 couples 'Les
Nults Moscovltes' waltz, created by
Tlno Rossi In the ■ French film of
that name, with a tango, 'On N'Almo
Qu'une Fols,' from the same filmu-
sical.
Another vocal waltz and tango
couplet Is Columbia 235,»thl8 time by
Lucienne Boyer, 'Attends' and 'L«
Coup Dur,' fetching melodies which,
like the above couplet, also sug-
gests themselves for the American
market for an English lyric. Don*
In her usual competent song style.
Hylton- Do rseys- Young
Decca's releases include some In-
teresting paso doble, tango and
rumba stuff by bands usually Iden-
tified with orthodox fox-trotology.
Jack Hylton, for example, on an Im-
ported master, released by Decca
(No. 437), couples Joe Padllla's 'EI
Relicarlo' with the same composer's
martial 'Ca C'est Paris.'
Dorsey Bros, and their orchestra,
among the ultra-modern dansapa-
tion exponents, breaks out Into an
interesting tango-rumba on Decca
445 with 'Mama, Yo Quiero Un No-
vlo' ('Mama, I Long for a Sweet-
heart'), backed by the rumba,
'Gracias.'
Victor Young Is another suddenly
gone Spanish. This commercial
radio maestro (Jolson's Shell Cha-
teau, et al.) couples 'Rain in Spain,'
Xavier Cugat's tango, with George
Sterney's 'Ilasta Manana,' rumba.
Composers Cugat and Sterney are
more prominent as maestros. Hal
Burke vocalizes on Decca 427, and
from the WB filmuslcal, 'In Call-
ente,' comes another young disk, the
rumba foxtrot, 'The Lady in Red,'
coupled with 'To Call You My Own,'
both by Wrubel-Dlxon, and both
with vocal refrains by Milton Wat-
son, who reprises in an unusual
manner.
Everybody Loves
JOANIE TAPS
in His
YOUNG-ROBBIHS
CLOTHES
200 West 51st Street, New York
Just Off Droadway
HOLLYWOOD
MUSIC rtlRMSIIERS
Releasing
"HARLEM STOMP"
Hnrlom'B Lntost D.incc Sensation
A I.OU IIAI.MY ARRANGEMENT
"WILL YOU BE MINE"
0100 Suiuot UlTd., Hollywood, Cnlir.
60NOS FOn Tira AtOVIES
ROBBINS
MUSIC CORPORATION
199 SEVENTH AVENUE - NEW YORK
Wednesday, May 13, 1935
MUSIC
VARIETY (
Henry Spitzer Resigning as G. M.
Of Harms, Inc., to Head Chappell
Of America; Crashing Pop Field
First major music publishing evo-
.lutlon in years occurs July i,
TThen Henry M. Spitzer, general
manager of Harms, Inc., leaves that
firm after nine years to become head
of Chappell & Cp. of America. This
company replaces the present Chap-
pell-Harms music firm. A world-
established oi»*t|tf_a and standard
jimslc publishing house. Spitzer
will extend the new Chappell or-
ganization Into a major popular
BCing exploiter.
Chappell of London, major British
music publisher, unlike other foreign
jjubllshers, "never assigned Its copy-
rights, but merely vested, the selling
agencies In songs to T. B. Harms
Co., Chappell-Harms, Harms, Inc..
or other music firms. With Chap-
pell & Co. of America going Into
business for Itself In the U. ~S.,
under Spltzer's general direction,
these selling agencies cease and re-
vert to the new company.
For trade value, the new Chappell
(Spitzer) company becomes (1) a
big major music firm, both In the
standard and popular field, and (2)
It marks the termination of one of
the Warner Bros.' music pub sub-
sids. Warners, through Its sundry
Harms- Witmark-Remlck affiliations,
had an afflnity with Chappell-
Ilarm.s, which ends on June 30, 1935.
Max Dreyfus continues in an ad-
visory capacity with the Harms pubs
until 1939, having long ceased to be
active, but merely retaining a per-
sonal interest, per contract. He Is
serving without pay. Spitzer has
been the g. m. of Harms, Inc., work-
ing In affiliation with Edwin H.
(Buddy) Morris, the Warner Bros.'
appointee In charge of Its music pub
subslds.
Chappell Setup
Chappell & Col. (London) Is a
stock corporation with major direct-
ing Interests vested in Louis Drey-
fus and Louis Sterling, both resi-
dents of London. Whatever Inter-
est Max Dreyfus has in the British
Chappell is through his brother,
Louis. Sterling's major interests
are in Columbia Phonograph Co.
(H. M. V. records), Nipponophone
Co. of Tokyo, etc.
In Chappell & Co. of America,
Spitzer, its working head, will be on
an equal financial basis with Liouis
Dreyfus and Sterling. All Chappell
world copyrights will be assigned
for the U. S. to the American subsid.
Chappell already has its own
branches, housed In self-owned
buildings, in Paris (headed by Paul
Ganne) and Sydney, Australia (Sid-
ney Lashmar, head).
So that there will be no suspicion
of personnel raiding, Spitzer has
urged the continuance Of another
year's renewal by Jerome Kern with
T. B. Harms Co. until August, 1936,
a year from Its expiration this com-
ing August. Kern's interest in T. B.
Harms Co. (as distinguished from
Harms, Inc.) Is on a profit-sharing
basis. Similarly Harms, Inc.'s, fall
catalog, shows, etc., are all set. In-
cluding next winter.
Spitzer will take a temporary of-
fice In the present Harms, Inc..
building next week to Interview per-
sonnel for the new organization.
Will Rockwell, long with Spitzer a.s
professional man, was given a new
contract by Spitzer only recently to
Insure his remaining with Harms,
Inc., for another year.
Chappell-Harms, ag subsid of
Harms, Inc., iinder the current ar-
rangement, rates BB In the Ameri-
can Society of Composers, Authors
and Publishers. With the rented
copyright privileges reverting July
1 to Chappell & Co. of America, the
.*iSCAP rating is expected to vip
Into major proportions.
Prior to ioinln.tr Harms. Spitzer
■ivas an pyorutlvo with M. Wltm.nrk
^^nd Sons.
PAIORAMA'S NEW OWNER
Schenectady, X. Y., May 14.
Club Paloi;ama, whicli ha.s. had
.several clianses in manasemcnl
since it was opiiipd two yc.nrs apo
!.s now under tlie aegis of Jerry
Riley.
Fi-lix l-'erilin.-intlo'.'; oi-cliestra hf-
L'.'tn .'111 enfr.Tpement nt the .'^po;
May 10.
Westchester P'k Commish
Okays Likker at Glen Is.
Glen Island Casino, In Westches-
ter, N. T., opens tomorrow night
(Thursday), with the Dorsey Bros,
orchestra. Lockwood Conkling is
operating for Michel De Zutter, who
rents the spot from the Westchester
Park Commission. The Commission
Is allowing him to sell liquor this
year. Being city property, hereto-
fore it was tabu save for wines
and beer, although setups for carry-
your-own was ok.
Floor entertainment will be three
teams of Arthur Murray, ballroom
dancers working alternately during
the course of the evening.
Ed Doran, long operating this
spot, sold out to De Zutter both here
and at the Colonnades in the Essex
House, N. Y., last winter.
OCA Ruling Vs. Rapp
Vacated by Appellate
Term on Agent Ruling
Appellate Term of the N. Y. Su-
preme Court last week vacated_ an
attachnient that the Orchestra Corp.
of America had obtained against
Barney Bapp on the ground that the
OCA had served the leader as a
booking agent and not as a mana-
ger. Counsel for Rapp contended
that any contracts the OCA had
with Rapp along booking lines were
invalid because the OCA did not
have a booking agent's license as
required by the law.
Appeal made by Rapp was from a
finding In the Municipal Court
which upheld the.OCA's claim that
It had been serving the band leader
in a management capacity. Lower
court not only confirmed the OCA's
right to an attachment made on
Rapp's salary during a Loew thea-
tre engagement, but granted OCA a
judgment for the $371 It claims due
for booking services. Kd I. Fishman
heads the OCA.
David Greenstein, Rapp's lawyer,
will tomorrow (Thursday) ask the
lower court to set aside this Judg-
ment on the ground that the Ap-
pellate Term's decision has made
the original complaint » defective
one. During the trial of the Issue
before the Municipal Court, OCA's
counsel contended that OCA was a
management organization and as
such did not require a license.
Hobson, Non-Music Man,
Gov't Rep on Code B'd
H. Brewster Hobson, who is not
connected with the publishing busi-
ness, has been named as the gov-
ernment representative on the
music code authority. He attended
his first session with this coterie
last week.
Authority Is currently working on
a budget for the administration of
tho code. Amount to be determined
for assessment will be the minimum
estimate, with future added assess-
ments being dependent on how the
industry complies wltli the code.
The less trouble there is in enforc-
ing the instrument the less will be
tho cost of supporting its admin-
istration.
Buffalo Competish
Buffalo, May H.
Competition in name bands at
local nights clubs.
Vincent Lopez is being held over
for two weeks additional at the Hol-
lywood. Paul -Specht's orchestra
started at the Chez Ami this we^k
minus Rpccht. who is rf-poited ill.
SCHANG GOES ALONG
Fred C. Schanj,' i;£ the .Meirdp'ilitan
.Musical Bureau accompanies f;raee
Moore and her husband, Valentin
Parora, when they sail May 18 for
P.Tris. Mrs. .Sc-hnng goes akin^.
Miss Moore is set for ihri-f- r"'i'-
fiirm.'inoes nt Covent Oardefi-. I.cn-
don, in June and th'^n {.'r.r-.-- in Ivr
villa in C.'umes for a li'ill'l.iy.
.ScIkuuc is cojiiliininK th(; v.i'-,iii"ii
ti-ip with some husiness in
ovi'r n('>v foneerf. a t f r;i ' I ior;.
SECOND NAME SPOT
Detroit Getting Another Westwood
13 Miles Out the Other Way
Detroit, May 14.
With an Idea to duplicate the buc-
cess of the Westwood Gardens, an
open air beer garden, 13 nilles out
of town, a group of local business
men are opening Paradise on the
Lake, which is an equal distance out
of town, In an opposite direction.
Spot opens on May 31 with Paul
Whiteman and his crew. In for one
week. Following this come Rudy
Valloe, Abe Lyman and other top-
notchers.
Westwood last year brought in
George Olsen and his band with
Ethel Shutta, who stayed for 10
weeks. This year Westwood has
signed for Little Jack Little, who
opens Majf 26 for 16 days, followed
by Jan Garber, two weeks, Ted
Weems and others.
$3 TAX RESULTS
SATISFY 802
OFHCIALS
Officials of the New York musi-
cians union aver that tho situation
1.1 the local hotels and nlte spots
with respect to payment of the $3
broadcast tax Is working out as
they have anticipated from the
start. With few exceptions the ma-
jor jobs, point out these officials,
have been filled for the summer
with lesser known and inexpensive
combos, making It possible for the
operators to save enough to pay the
added fee for broadcasting.
Local 802's administration has de-
clared Itself as primarily Interested
in reserving the New York Jobs for
aggregations of less than top rating
as In names which are affiliated
with the local union. The local's
governing coterie also feels that
this policy can only be best served
by tho name bands connected with
the New York union getting out on
the road and staying there.
Of the following combos which
ar« booked for the summer season
locally, only one, Clyde Lucas, rates
as an out-of-town unit:
Guy Liombardo, Waldorf-Astoria;
Clyde Liucas, Hotel New Yorker;
Ray Noble, Rainbow Room; Jack
Denny, Pennsylvania Roof; Joe
Moss, Hotel Pierre; Will Osborne,
Lexington hotel; Bert King, DeWltt
Clinton hotel; Henry Halstead,
Park Central hotel; Tommy Mona-
han. Paradise restaurant; Archie
Bleyer, Hollywood restaurant; Eric
Coreo, St. Morltz; Dick Qasparre,
Place Plquale; Marti Michel, Mont-
clalr hotel; Sammy Woods, Palais
Royal; Allen L«afer, Tavern-on-
the-Green; Enoch Light, McAlpIn
hotel.
25 TEABS
Bridgeport, May 14.
McCormack and Barry, operators
of the Rltz ballroom, are celebrat-
ing their 25th year of partnership.
MPPA Reorg Into Strictly Trade
Ass n Under Way; Central Clearing
House for Sync Users Planned
'Gardenia' Starts Chi
Infringement Squawk
Chicago, May 14.
Attorney Harold Fine for Don
Mario (Alvarez), radio singer and
songwriter, has sent notices to Fa-
mous Music company and Para-
mount claiming that the song 'Little
White Gai-denia' is an Infringement
on Mario's song, 'Through the lx)0k-
ing Glass.'
Mario alleges that he wrote 'Look-
ing Glass' in 1931 and sang it in a
Paramount Spanish picture at that
time. Claims that Paramount se-
cured only the rights to 'Looking
Glass' for that picture and that he
retained all other rights to the song.
Attorney Fine states that if Famous
and Paramount does not meet with
him he will file suit for Infringe-
ment of copyrlTht.
Players a Membership
Chib, but Members
Write Plenty Tasses*
Cleveland, May 14.
Robert L. McLaughlin, former
stock producer, and H. H. Cudmore,
business man, have formed a part-
nership in promoting this town's
most novel nltery. Spot • Is the
Players' Club of Cleveland, Inc.,
which resembles a four-ring circus,
although described as a private
membership club.
Former Charm House, one of the
swankiest dining places of prohibi-
tion era, Is the site of the new
project which covers three floors.
Basement has been turned into a
cocktail lounge with English tavern-
like fixtures, bar Including a meat
refrigerator and Incldenteil music.
On first fioor la a dining room In
German style. Top floor features a
Shakespeare theatre that holds a
small stage and about 200 seats.
Promoters originally planned a
policy of Intimate entertainment.
First week's attraction was Miss
Juliet, the Impersonator, who gave
pEogram of Imitations running
about half an hour. Place Is bring-
ing in Jack Norworth to experiment
with something like a minstrel show
or series of comedy sketches.
McLaughlin, who wrote T)e-
cameron Nights' and Tearl of Great
Price,' Is booking talent and man-
aging spot, while Cudmore acts as
president. Although place Is
operating on a private club charter,
members who pay $10 for year's
membership are allowed to write as
many 'passes' or bring In as many
friends as they want. Latter
wrinkle Is an outgrowth of Green
Club, Inc., organized by McLaugh-
lin last season to stimulate sub-
scriptions for his stock season at
the Hanna.
Burkan Fdes Appeal Writ to StaO
Immediate ASCAP Anti-Trust Snit Trial
Nathan Burkan, general counsel
for the American Society of Com-
posers, Authors & Publishers will
attempt this week to forestall im-
mediate trial of the government's
anti-trust suit by filing a writ of
prohibition with the U. S. Circuit
Court of Appeals. Acceding to the
government's motion for preference
on the calendar. Judge Knox or-
dered Monday (13) that trial of the
restraint of trade and monopoly al-
legation start June 10.
Lawyers allied with the mu.sic
business arc of the opinion that the
interpolation of a writ will prove
of little avail. As a rule such re-
straining moves are returnable for
argument within 48 to 72 hours
and are predicated on the belief that
a fair trial would not be guaran-
li'ed 11)0 moving party under the
cir'MJmsta n'-es pi-evailing.
Judge's Decision
In a memorandum exiilainiiiK his
(i'-r isiori. Judge Knox declared that
lllif.iif-'h he was not prepared to
agree with the government's con-
tention that the case was entitled
to speedy disposition l>ecause of its
public importance, there is no doubt
that the Issues involved concern
hundreds, If not thousands, of the-
atres, hotel.s, broadcasting stations
and other licensees. 'From this
point,' the memo added, 'the gov-
ernment's view Is not without
merit. It I deHy a preference, the
attorney general can frustrate my
action by a certificate under the
expedition statute and retiuirc three
judges instead of one to officiate at
the trial. .Such result would be an
extravagant price to pay In a dis-
trict burdened as Is this with press-
ing litigation.'
As for the society's arsument
that it would not be able to call
witness's lor early trial, .imlKe
Knox oi)ln'-(l that there are. pro-
visions in the I'niied States l.'iw
whi.' ll extend llle JioWCr 0£-Silbpee.
n;iH in ;intl-tnist ease.u to al! p.-irts
of fhr. ee-.T.trv
Plan of reorganization is bdng
worked out for the Music Publish-
ers' Protective Association. To a
committee of six meniber.s. ap-
pointed at a meeting last week, has
been assigned the task of converting
the MPPA from a body devoted to
enforcing a code of ethics to a
strictly trade association. Move is
in line with a proposal made sev-
eral months ago by the legal divi-
sion of the NRA.
In revising the purposes of the
MPPA the committee will ■also pro-
vide for the establishment of a
central clearance bureau for syn-
c^ironlzatlon rights. With the 10%
commission derived from copyright
owners declared insufficient to. cover
the cost of clearing musical works
for users, it is proposed that the
projected bureau al.so collect a .serv-
ice charge from the mechanical fac-
tions. The picture producers have
declared themselves as being amen-
able to such arrangement.
How It Started .
What originally brought the
MPPA into existence was the de-
termination of a group of leading
pop publishers to suppress the pay-
off evil as applied to vaudeville
performers. Those who joined the
organization agreed by contract to
abide by a prescribed code of
ethics. Although the MPPA later
took on various other functions, it
has never held by charter the pur-
poses of a trade association. With
the establishment of a code which^
is binding upon thOr entire Industry,
the 'protective* scope of the MPPA
has become superfluous, and, as
suggested by NRA legalites while
the code was in the making, the
operations of the MPPA will be so
revamped as to make its member-
ship more representative of the en-
tire pop Industry. Among the slated
changes Is a sharp reduction In
membership fees.
Campaign for new member's will
start Immediately the plan of re-
organization Is approved by the
present MPFA's membership. Com-
mittee mapping out the reorganiza-
tion details consists of 1,ou1b Bern-
stein, Saul Bornstein, E. B. Marks,
E. F. Bitner, O. Schinner and Wal-
ter Douglas. '
Picture producers are scheduled
to meet this week to affirm officially
the proposition that they shoulder
the deficit from th6 operations
of the proposed central clearing
bureau.
PIT MEN LOSE AnEMPT
TO DODCE n TAX
Attempt by theatre pit instru-
mentalists to escape the provisions
of the 3% tax for the union's un-
employment relief fund was frus-
trated at a meeting of Xew York
local 802'8 membership Wednesday
(8). Pit men present at the meet-
ing protested against having to pay
the 3% out of their salaries on the
ground that they are already being
tapped 2% for another fund, but
when the proposition was put to a
vote It was overwhelming defeated.
Opponent.s of the theatre mu-
sicians' move pointed out that the
2% tax had nothing to do with re-
lief for local members, but derived
from a law of the international
union which applied the money ho
collected to the national strike
fund. Also defeated ■vva.i a com-
promise mea.sure to limit the pit
men's relief contribution fiorn thejr
.salarie.s to 1%
Horlick Orcb. to Follow
Bernie, Garber at Avalon
I. OH /ingele
Xe^otiations arc on
Ilorliek's orchestra to
lor sevrral weeUs at
C'atalina Island.
I'en Hei-iiic opens tlic ijM.t .M.'iy
l.S fill- si.\ weeks, to iie I'ollowf d iiy
.l;u) ';;irb(i-. llorlicU i.^ \winteil f(,r
the thint ■■-Iciiimiil.
If set, llnrli' U v.oiild (in ii. ■. ,i-e
weels .A 1 1,1 111 ie it \':\- I'l'i |>i n;. ram
' rii '■ ].i ;iil ri •^ort.
so
VARIETY
VAUDEYII-LE
Wednesday, May 15, 1933
NEW ACTS
^BAMA'S SOLE VAUDE
SPOT GIVES UP GHOST
ALICE WHITE (3)
Dancing
10 Mins.; One and Two
.oew's Jersey, Jersey City
Appearing directly without any
fuss In one, Miss White goes almost
Immediately Into her dance. She
Introduces two partners as 'yes
men,' asks them a few questions,
and starts stepping. This continues
through the turn, broken only by a
change of costumes, during which
Miss White is Interviewed back of a
screen by the partners, now as re-
porters.
The dancing mostly savors of
adagio work, and Is gracefully exe-
cuted. Miss White qualifies as a
dancer, and one waltz number is
particularly rhythmic. She Is
youthful and peppy as well as a
looker.
Act needs a beter finale, as it now
'simply stops, and it could be im-
proved in the writing. But Miss
White herself is effective and ap-
pealing, and was well received
throughout by the small Koiase at
this viewing. Austin.
JARVIS and Parker (3)
Comedy
12 Mins.; One
Oroheum, N. Y.
Bobby Jarvis and Terry Parker
are teamed for a new offering which
contains much that Is funny. Both
are standard in vaudeville. One Is
In a business nult, the other apnaai's
In low comic garb. Act Is paced
for a fast array of gags wiilch
house liked very much. A blonde
femme, Myra Scott, plays a silly
character with a marked yen for
losing her memory. She accounts
for most of the comedy situations.
Act stays on for a brief dance
which is really-slow-motlon gyra-
tions. Singer's pipes none too
strong. A mike might help. Trio
exits down a trick subway set.
Spotted in trey position here which
gave It plenty attention. Oke for
the mob.
JOSEPH MARTIN
Songs
' 8 Mina.; One
Orpheum, N. Y.
Joseph Martin, tenor; Is one of
the better winners brought to light
on WHN's amateur night programs.
■ , He comes back on the air frequently
for guest appearances, and has built
himself a minor rep via these re-
peats. The. short vaude tour which
followed also demonstrates that he
has the ability to warble a song
with ease.
Pipes are strong and tones are
placed well. Delivery semi-profes-
sional, of course. Singer apoears
more mature than the usual novice
who wins out on such spreads.
Martin must have taken a lot of
vocal lessons to acquire those rich
tones. Sticks to the ballad type of
ditty mostly.
PAtJLINE COOKE
Presents
JOHNNY PERKINS
This Week, Mar 10
ORrilKUM, MINNE.4rOW3
"COOKE & OZ"
are
WALTER D
W AHL
The Sin:isli Comedy Hit of
"LIFE BEGINS AT 8:40"
CHICAGO, NOW
Per. Jlct. Irrlng Shcrro»n, Ed Datldow OCflce
TAMARA (2)
Singing
12 Mins.; Two (Special)
Albee, Brooklyn
This Russian songstress made
most of her rep aa the einger of
'Smoke Gets in Your Eyes' In the
stage version of 'Roberta,' with a
recent commercial over NBC help-
ing further. Though a bit quiet for
vaude,' her charming appearance,
coupled with a sweet voice, put Ta-
mara across.
Opened here with a special, swung
to a pop and then sang 'Smoke.'
Latter forced her into an encore of
a Russe piece in native tongue, Ta-
mara donning a shawl to sing this
tune, like the others. Into a mike. A
male pianist accompanies.
Her gown, a pinkish crinoline af-
fair that lives up to 'Roberta's'
fashions, is in excellent taste for the
sleek brunet. Scho,
BERNICE MARTIN AND CO. (2)
Singing
9 Mins.
Orpheum, New York.
The 'company' in this act consists
of a piano player.
Miss Martin is a soprano who
sings in front of a mike, suggesting
that she may come from radio.
Hers is a rather strong and mod-
erately melodious voice. Her rou-
tine is snappy, but lacking in va-
riety. .She gives out tune after
tune without stopping for extrane-
ous bends or stalling, but a girl
standing in front of a mike singing
for nine minutes without stop, and
.all tunes bo-sically the same tempo.
Is a bit too tiring. Routine should
be varied. Kanf.
POWELL and NEDRA
Artists
9 Mins.; Full
Academy, N. Y.
Man and woman quick sketch
artists. Dressed simply but work-
manlike, this mixed pair offer a
clever act. Using Ioosp chalk or
sand . they literally pour co'-red
sketches on two hard surfaced
frames, centre, stage. Two shaded
arcs illumine the frames and the
artists work back of the frames
facing the auditorium to make their
worlt more difficult and interesting
to the audience.
Accompanying music from the pit
and the two, whether on one frame
or on two, rhythmically pour out
colored sketches. Simple sketches,
of course, but 'attractively done fdr
stage work. They finish by paint-
ing two scenes to which they touch
a flame. The finale Is both show-
manlike and punchful. Open here
on the regular layout and over.
Shan.
TRACY and VINETTE
Now Filming in
CORSICA. SPAIN
DOROTHEA ANTEL
220 West 72n(l St., New York City
DIrtlKlny. EveryUny, ConviiIeHcent
(irevting Cards
In Boxed Assortments, 15 exclusive
and original cards to the box, )1.00.
Special discount on largo auontltles.
Write for I'artlculars
RKb Folding Cincy Vode
Cincinnati, May 14.
Next week's show, the Marcus
'La 'Ve Paree' revue, will be last of
season for the RKO Shubert. For
the week of May 24-30 the combo
policy, with Guy Lombardo's band
the magnet, will be switched to the
RKO Palace. That will be the
curtain -dropper for stage attrac-
tions in Cincy until the end of
summer.
Shubert is to be remodeled and
have cooling plant installed during
warm-spell layoff.
Birmingham, May 14.
Trying- since December to make a
go of vaudfllm policy, the Pantages
theatre closed Saturday (11). House,
operated by WIlby-KIncey, never
grossed big and at best broke even.
It was the only vaude house In
Alabama.
PA. TYROS HAVE
5-TOWN ROUTE
ST, JOHN VAUDFUM
St. John, N. B., May 14.
Opera- House,, oldest local the
atre and the local old guard of
legit, is back in circulation, after
being dark for three years. William
Whitebone is jnanager and is offer-
ing a combination of pictures and
vaudeville, with road attractions
also played.
When it went dark it was the
Rialto, but has been placed again
under the original name. The of
ficlal reopening is set for June 3.
HEABN'S $1,^00
Sam Hearn (Shlepperman) has
been booked for another week at
his new- stage salary, $1,500, built
up by his radio broadcasts. Wally
Sharpies joins him as straight-
man.
Plays Loew's Century, Baltimore,
starting Friday (17). Deal set by
North & Flaum.
HELD OVER THIS WEEK AND NEXT WEEK
AT
FOX THEATRE, BROOKLYN
HENNY YOUNGMAN
The Monarch df Mirth, with
KAY HOEVEL
Direction JOE LEFKOWITZ, 125 West 45th St., Nev»r York City
Lancaster, Pa., May 14.
The 'amateur time' Is being played
by more than a score of acts In this
section.
Most of them, winners In home-
town contests, make all towns In
this district in hope of copping the
top prizes. One local accordion duo
has traveled 800 miles and appeared
on amateur night programs In five
different spots.
The three-prize-a-nlght route in-
cludes Lancaster, Tork, Wilming-
ton, Harrlsburg and Reading, and
the. acts run in the night of the
shows without previous notice. 'Usu-
ally, since they miss the customary
auditions, they carry letters of in-
troduction frpni theatre or station
manager where they copped the
prize the we6k before.
In majority of towns In this
section, radio stations are tied with
theatres In the amateur Idea.
Customary arrangement is to have
sponsor furnish the roll and theatre
the stage, with the station handling
the details.
WB Allows Cleric to
Give Paris' Unit
A Bath in Pittsburgh
Pittsburgh, May 14.
Pressure forced WB to dress up
the French Casino, Chicago, revue,
'Hello, Paris," at the Stanley last
week. Show holds over currently,
with 'G Men.'
Flock of protests to Harry Kal-
mine had "WB'a zone manager In-
viting a representative cleric to the
theatre and agreeing to make what-
ever changes the gentleman of the
cloth suggested. Practically all of
the nudity was eliminated, a couple
of risque numbers were banned and
several other spots were cleaned up.
As a result, running time of unit
was shortened by 10 minutes.
With the whitewash application,
Stanley pulled down the 'adults
only* sign, allowing kids to take It
in during second week. Protests
came right after opening day, but
Warners held oft asking a minis-
terial censor to come In until near
close of first week.
Curiously enough. City Safety Di-
rector Tom Dunn and his police
censors witnessed 'Hello, Paris' and
gave It a clean bill of health.
Rochester Vaude Folds
Rochester, May 14.
Summer closings began early
here, with the folding of vaude at
the Palace and the shuttering of
the Capitol. Both are operated by
the Comerfords and have not been
going well. The Capitol was run-
ning second and third -run films at
two bits top.
About 40 employes walked the
plank.
Stooges Go East
Hollywood, May 14.
Howard. Fine and Howard, the
three stooges, left by motor Friday
(10) for the east and three weeks
of personals.
Trio win play Chicago, Detroit
and New York. They'll be gone for
six weeks.
1 OF WEIBE BBC'S. STBICKEN
Pittsburgh, May 14.
One of three Weire brothers, Ger-
man dancing trio with 'Folles Ber-
gere' unit, 'Hello, Paris,' at Stanley,
was rushed to a hospital here suf-
fering from tonsil poisoning. Re-
maining two members of the act are
carrying on alone.
According to physicians, WcIre
will be In the hospital at least two
weeks, which means he'll have to
stay behind when revue pulls out
Thursday (16). Tonsils will be re-
moved, doctors say, when Infection
is finally checked and cleared up.
UNIT REVIEWS
BUGHOUSE FABLES
(ORPHEUM, BOSTON)
Boston, May 10.
Charley Foy's new unit, which un-
folded in Providence last week, is
still in a more or less formative
stage as presented In Boston, but It
shapes up as the makings of a worth
while entertainment.
Featured, in addition to Foy, who
m.c's the show and romps around
with his four stooges (one of whom
is an albino, called 'Blackle') are
Buster Shaver and Olive and
George, the midgets of 'Mighty
Barnum.' The tiriy and talented
girl is stopping shows, and so are
Dick and Edith Barstbw with their
toe tap on the stairs. The Sara Mil-
dred Straus Dancers have a definite,
decorative place In the line-up, and
the featured acrobatic girl, Birdie
Dean, Is another asset. The ingre-
dients are there for a sock offering,
and with the elimination of a femme
who vocals something hotcha, and
a slight revision of the nut opening,
'Fables' stands ready to play some
important time.
Foy keeps reminding his audience
of the bughouse theme In tie-ln
skits between production numbers
and feature acts, and the Idea Is oke.
But the opener Is a bit too screwy.
That could be rehashed easily and
doubtless Is being, worked on right
now. One of the dizzy stooges does
some radio mimicry that misses flre,
especially his 'Penner.' The other
three boys handle their assignments
with plenty of vigor and. grab off
their allotpient of laughs, with the
aid of Foy, who will have to check
himself from coming on the rostrum
too often.
Olive and George get, and deserve,
the next-to-shut. Shaver pianos
for the duo In their patter skits,
giving them full benefit of the spot;
but the sock of the act Is his dance
with Olive. It's a ballroom number
in which he makes the most of the
possiblHttes of the odd combination
of a normal sized man dancing with
a midget girl. Although the girl is
a great little performer and attrac-
tive too boot. Shaver makes their
number exceptionally sightly with
his usual lifts. George does a gig-
olo numbei*- that's oke and this
leads iuto a Mae West skit by Olive
that earns a lot of applause. All
their work Is tops, and their act be-
speaks expert handling. Their cos-
tuming is a definite aid,
Barstows, in an early frame, offer
a new Idea— talking to each other
with lines and taps. Their familiar
stairs number closes the unit, or .at
least cues the actual closing num-
ber which Involves the entire com-
pany in a 'thank you' Idea.
Straus girls do a strut, a mod-
erne waltz, a rhumba, and the clos-
ing routine in which they serve
mostly as background. Midgets are
featured In the rhumba, which raises
the routine out of the ordinary
groove, and Miss Dean gets the spot
in their opening strut number. She
bends and splits on a platform for
a slow acrobatic flash that clicks;
then later in the waltz line routine
does a bubble dance that's no great
shakes because she's costumed. Thi.i
balloon dance gets a boom-boom
plug in the billing, but as performed
here it's like a gloss of ginger alo
after a promise of champagne.
Of course, Foy honon* his father
in a 'Charlie, My Boy' paraphrase
in which he's featured; early In the
show he wakes up his customers by
calling for noise from his stooges,
who walk down through the house
onto the stage tooting brass and
slamming a bass drum. It's a vest
pocket edition of the Olsen.-j'ohnSon
gag, presented, before this season
at the same house.
■Weak spot In 'the unit Is a 'Laugh,
Clown, Laugh,' vocal by a stooge In
a green light that's more ghastly
than entertaining. But let-downs
are in the minority, and. Judging
from the material unloaded here, the
unit Is going places. Fox.
SALLY RAND
(PALACE, AKRON)
Akron, May 14.
Sally Rand, of the Dubbles and
the fans, has a new unit combining
vaudeville arid her own art of terp-
'slchore. The' fan dance is no longer
a mystery to- the populace, thanks
to Miss Rand's many Imitators, but
this seems to be the first time the
bubble dance has been done before
vaudeville audiences.
Behind this misty rubber barri-
cade La Rand twirls and twists.
The fan dance seems far superior
as a work of art. In the bubble
dance the bubble Is too high in the
air too 'many times. There is no
mystery, no tantalizing allure. It's
Just a dance, and they can take it-
er leave It. Miss Rand also per-
forms her fan dance — a little differ-
ently than last year. Then she
came directly onto the stage and
climbed a long staircase to the rear
for the climax. In her new show
the entrances are made from a
long ramp at the side of the stage.
Very stunning.
Twelve physically perfect cho-
rines add much to the Rand unit.
They dance. And they skate. They
skate on and start things going, and
to forrri the baickground for the first
act on the program. Three Thrill-
ers is the title of the skate trio.
Two men and a maid, they do
amazing things on wheels. Best of
all are the stooges. These are re-
cruited from the audience to take
a ride.
Next spot is given over to a
tricky and complicated act which
has been a favorite almost since
theatre men coined the name of
vaudeville, William and Joe Mandd.
They land. Clyde Hagcr, who
stages a better pitch on the stage
than you'd find on m'^st corners,
stIU accomplishes wonders with hia
magic potato, peelej". His looks new,
.and stooges hcli) make it very
funny.
Miss Rand's new unit Is not largft
nor a sumptuous show, but highly
entertaining. Lighting, staging and
costuming are better than average,
and It all stays within an hour.
In a bit of a curtain speech th»
blonde bubble dancer promises to
havo a new dance for next season,
something bigger and better.
McConnell.
Marcus Loew
BOOKIWGAOENCY
General Sxecutive Offices
LOEW BUILDING
AN N EX
160 WEST 46^ ST*
BRyant 9-7800 NEW YORK CITY
O
TH KATRES
1 2 7 0 SIXTH AVENUE
RADIO CITY NEW YORK
/Wednesday, May 15, 1935
AFA VS. CIRCUIT COMMISH
Three Stage Show Spots Figure in
B'klyn's Worst Price War to Date
Downtown Brooklyn Is in the
throes of the severest price war It
has yet experienced. On top of the
Albee, with five acts of vaudeville,
dropping- from 65c to a scale start-
ing at 25c, the Met (Loew's) on
Friday (10) also came down to this
figure. That house has been at a
6Bc top right along and also plays
vaude.
These two slashes place the Fox,
also playing stage shows. In the
middle. This house has been at a
'25c-upwards scale for some time,
but now may be forced even lower
In order to compete with the Albee
and Met, plus the Paramount, which
gets a better picture break.
Understanding Is that the Par,
because Its nut is so reduced, will
be able to stand the gaff of the
price war, but only as long as its
pictures are of first grade. Par
has the Mae West picture, 'G Men,'
and others coming to protect it from
a cut just now, but the vaude op-
poslsh is expected to tell later on.
Par plays to a Coo top.
Fox on Spot
Downtown Brooklyn operating
opinion Is that the Met and Albee,
•with their cuts, are trying to put
the Fox in a spot. Latter, since
putting on amateur radio shows
Monday nights, has been cutting
Into the opposition seriously. Those
familiar with the situation believe
that the Met and Albee are trying
to force Fox down in its admission
8cale.
Albee nut is around $17,000, same
going for the Met, while the Fox
Is around $12,500 and the Par, in
nicest position of all In face of a
Jprlce war, can go as low as $7,000
on a week and break even. Two
years ago the Albee reduced to BBc
for a spell but couldn't make it pay,
even with such pictures as 'Caval-
cade,' going back to the Cue scale.
At latter ad:.ilsh house has been
losing on the average of $3,000 and
$4,000 weekly for some time.
YORK AND KING
BACK FOR VAUDE
Chic York and Hose King (Mr.
and Mrs.) are reteaming for vaude
to open for Paramount May 31 at
the Michigan, Detroit. True York,
their daughter, who tried a couple
of two-acts on her own, also rejoins
the original act.
York and' King split, but only
professionally, last December so
that Miss King could go single into
Eddie Dowling's musical, 'Thumbs
Up,' which closed Saturday (2).
Actor Turns Producer
Harry Delniar is moving into the
Lew Irwin agency.
Delmar will handle a production
department which Irwin Is or-
ganizing.
Celluloid Gets Acros
Five Maxellos left for Hollywood
over the week-end for an assign-
ment in the next Joe E. Brown pic-
ture at Warners.
Tumbling act starts on the film
Job May 22.
Blue Minu& Unit
Ben Blue has been set for the
Paramount time, opening June ll at
the Chicago, Chicago.
Comic will be minus the unit he
recently troupod through the south
for r*ar.
EEVIVING 'MEMORIES'
Maurice Golden Is reviving
'Meniorle.s of the Opera,' ila.sh act
that was disbanded about three
years ago.
Cesar Pvlvoll will again be nt thf
hTd of a 10-people cast.
CUSHMAN TIME ADDS
9 CANADIAN WEEKS
Lincoln, May 14.
Lining up about nine weeks of
Canadian time to match with the
rest of the Cushman circuit. Bill
Arms, booker for the Albuquerque,
N. M. olTlce, said in passing thru
here with his unit, 'Rio Xights,' that
It would open about August^l. New
r^ ..te has full weeks in Vancouver,
Winnipeg and Edmonton; three
days in Calgary, Moosejaw, Saska-
toon, Reglna and Swift Current;
two days in Prlnce'Albcrt, Brandon,
Kanaloops, Field, Vernon and
Kelona, and a floclc of one niters.
About nine weeks have been added
recently In Iowa, the Dakotas and
Minnesota, which brings the total
time up to about 56 weeks. Cush-
man salary range for units Is from
$150 to $200 per day, few of the
latter.
ABO (PAR) GETS
STARTED IN
N.YJUNE1
Artists Booking Office, new title
for Paramount's stage talent buy-
ing departments, starts functioning
under its new s'etup June 1 In the
east, when the William Morris
agency partnership ends, and June
15 or thereabouts in the windy city.
Boris Morros is the general booking
manager. Charles J. Freeman and
Harry Kalchelm are associated.
Dick Bergen, as in the past, will
book the Balaban & Katz-Great
States time in and around Chicago.
While Kalchelm will continue
booking Par's seven key spots from
Xcw York, Freeman will set the
shows for the Interstate houses and-
dny other Par affiliated circuits
which will use stage shows. Free-
man's time will probably not get
started on a regular diet of stage
shows before next fall, though the
Interstate houses will use occasional
attractions starting with June. First
show being dickered for Is Dave
Apollon's 'International Revue.'
RKO Pill Chasers
RKO, the picture and theatre
ends, revives Its annual golf tourna-
ments May 23 at the Wcstchester-
Blltmore Country Club, Rye, N. Y.,
whore Its last plU-chasIng affair was
held four years ago. Tournament
this year will be a one-day affair,
nlciclng the entrants for $5, which
win Include green fee, luncheon and
dinner.
Vaude bookers and RKO-fran-
chlficd agents will also take pnrt. As
In the past, there'll be various
classes to take care of the a.k.'s and
the dubs.
Jules Levy promoted the revival.
Cancels Ames-Arno
Baltimore, May 14.
Izzy Rappaport, operator of the
indie vaudfllm Hippodrome, can-
celled the act of Ames and Arno off
current bill after opening day, Fri-
day (10).
Had another iurii. Stoni^ nnd Loo,
rushed down from X. Y. to rcplaco.
VELOZ-YOLANDA AT D.A.C.
Chicat<n, May 14.
Before coming to the Palm(:r
Ilou.-ie the Veloz and Yolanda datico
team and orchestra will play a
week at the Detroit Athletic Club.
D. A. C. week Is May 24, and tlicn
Into Chi May 81.
Standard Contract, Salary
Bonds, No Freak Book-
ings Among Requests by
Vaude Artists' Union —
Commish Dispute Dates
Back to White Rats — 4
Major N. Y. Booking Of-
fices Collect $4,000-$5,000
a Month
5% 'KICK-BACK'
Eliminalion of the commission fee
charged by circuit-owned booking
offices Is asked, along with 25 other
reforms, by the American Federa-
tion of Actors. A bill of rights em-
bodying the comml.sh demand and
ethers was adopted in form of a 26-
point organization platform at a
meeting of the AFA last week.
Other points In the variety art-
ists' program request a compulsory
standard contract for all bookings,
salary bonds from theatres, disqual-
ification from vaudeville engage-
ments of criminal trial principals
and an Increase In the code salary
minlmuin.
The paragraph covering booking
office commission has been subject
to the most comment since its
adoption by vote of the member-
ship, due to revival of this old bone
of contention, after a decade of
silent acceptance by variety actors
The circuit booking office commish
charge was in back of the strife in
the several White Rats strikes, but
the actors never succeeded in hav-
ing it done away with.
The booking office fee has always
been regarded by actors as a form
of salary kick-back and a manner
of paying an employer for the privi-
lege of working for him. Circuits'
defense In the past was to effect
that tho commission was necessary
for maintenance of the booking
'service,' although at one time the
profits accruing from operation of
the booking office by far exceeded
tho overhead.
At present, with little playing
time to offer, the four major cir-
cuit-owned booking offices In New
York — RKO, Loew, Paramount and
Warner Bros. — have a weekly in-
come of between $4,000 and $5,000
through getting 5% of actors' sala-
(Contlnued on page CO)
2,000 THEATRES
IN NVA FUND
10% DRIVE
Pledges received by the NVA Fund
drive committee in New York Indi-
cate that approximately 2,000 thea-
tres throughout the country will
participate in the drive, which com-
mences Saturday (18) with benefit
shows in eight cities.
On Monday (20) the theatres tak-
ing part will contribute 10% of their
day's gross. An Eddie Cantor .screen
short has been ballylng the drive.
Of the 2,000 houses, around 6.^0 will
be Indies and the rest cIrculL-owned,
Number Is about the same as in
IS)?, I, which was the fln;il year of
a\i(Ii(;n'"o plato-pas-.slng. ThI.s time
the bonding Is out.
Largf^st of tlic iieno/it sliow.s will
bo 111 Xcw York at Madison .'-■'riwarf!
Gaivldi, with a thrptr-ring fircn.s
an;ui'4';mfnt for a coni'Dinatlon
sporlH carniv;il and viirlf'ly fhow.
.Affair I.M ti(-lMg In conjunclion
witli th'; MiisoDic cUll).'--. 'J'i<'J<':lH, $1
each, ai-(; on t^rjlo at a ^pf'rln! tlckft
ofllce at Uif; cornoT- of !.';d f;irr-i-i ririfl
Times Square.
B&K to Enforce Contract Clause
Nixing Nitery Guesting by Acts
ARREST LESTER EDDY
ON SHOWGIRLS' ADV.
^ Utica, May 14.
A Madison Square Garden engage-
ment In two weeks is what Lester
Eddy, ,30, told applicants who an-
swered his ad for showgirls. Biut
police authorities and Judge John T.
Buckley, who convicted him In City
Court, had other ideas.
Four girls, 17 to 19, told the court
Eddy offered them a carnival en-
gagement to start at Watervllet,
N. Y. They were to appear at a
benefit show for Albany police, and
within two weeks would be playing
Madison Square Garden, he prom-
ised. Eddy, they said, measured
them for costumes, taking the meas-
urements with a piece of string,
not a tape measure.
Police took him In for disorderly
conduct. Eddy explained he was
arranging It all for a friend, but he
could not show credentials or cor-
respondence. Authorities said he
has served 10 months In Leaven-
worth federal prison for desertion
from the army. He will be sen-
tenced May 23, but Is being held un-
til that time.
FED. AID LIKELY
FOR JOBLESS
VODE ACTS
Washington, May 14.
Federal unemployment aid for
Jobless vaudeville actors Is being
talked in connection with study of
methods of providing greater em-
ployment opportunities for strand-
ed legit and musical pcrfoi-mers.
Nothing concrete has materialized,
but all government officials con-
cerned have a highly opt! Istic at-
titude, and look for developments
shortly.
Federalization of all white-collar
relief projects is in the offing, but
probably will not take place until
after the start of the new fiscal
year on July 1. Under steps now
being debated, the Federal Govern-
ment will stop directly into every
field where states cannot swing the
Job, with the emphasis being placed
on work-aid instead of doles.
Enlargement of the troupes now
playing the forest route Is sched-
uled later In the summer when pro-
gram of expanding the C. C. C. en-
rollment has been finished. Tree
pruners have mapped out plans for
another 1,000 camps In th^ national
and state forests, majority in the
Mountain and Pacific Coast st.ales,
and this is expected to result In
more companies on the road and
longer engagements.
While nothing definite has been
decided. It was emphaslzd today
that vode performers are not being
given the go-by. All discussions
between F.E.R.A., K.R.A., and In-
dustry committee have reflected
concern over sppclalty performers
as well as regular logit and musical
talent.
Nat'l Variety Club Spree
I'ittKbnrgh, May 14.
X'atlonal convention of Variety
Clubs of Amorlcfi will bo held here
coming wecltcnd, with Tent No. 1
hosting score, of dologates from a
dozen cities tliroiigliout the country.
I^atcst cliart(-r Kraiitcd Is Irl Dcs
Moinc", la., which will sf'nd alojig
a rf prf s'-til;i ( i vo.
.Io)m II. H;(n-i>^, on': of <;i-|gina!
foinulciM i)f \';iriciy CI Jb ;iiul jtvcy,-
'fnl 7:;iUiin:il ;)i'i-vi<I(-nt, will liont
;it a r'l'liiil of (•;iU'i l;riniri(-nt
.'J n .1 ii;." i| lif'Tci c iiiiil .ifli r li:)siiic:"-
yf.^-iojiv. In tlir> loi-.nl i-lnlilii'MUf .
Chicago, May 14.
Baiaban & Katz last week finally
took a stand on the matter of various
acts appearing at the several gucst-
nltes.in the town's niteries. B.&K.
decided to enforce its contract,
which prohibits the appearance of
their vaude acts at these guest, ses-
sions.
B.&K. Is thus following the lead
of .Ilmmy Petrillo, of the Musicians'
Union, who ruled that none of the
musicians can appear gratis at the
free-show festivals. B.&K. has de-
ckled that this overdose of guesting
i& hurting the theatres' b.o.'s.
RKO Palace Is now also consider-
ing the elimination of Its acts from
the guest stuff, which has become
pretty much of a racket with the
cafes.
Mills' 'Cavalcade
Of Music' In for
to Date
Irving Mills' costly 'Cavalcade of
Music' unit may go down as the
most expensive vaudeville produc-
tion flop on record. Up to yester-
day (Tuesday) the major booking
offices In New York declared there
is no further time available for thei
show, which Is current at Loew's
Slate on Broadway.
Understood that Mills Is on the
nut for $20,000 so far with the
troupe.
Unit con.slst3 of a mixed orchestra
composed of nine men and 12
girls and a crew of specialty acts
that bring the company total up to
about 35 people. So far It has
played three weeks at $5,000 per, in-
cluding this week at the State.
Original investment cost .Mills,
who Is ordinarily a manager of
colored band acts, a reported $16,000.
His own figures on overhead place
the necessary weekly salary for
operation at $6,500. According to
Mills' estimate, with the show get-
ting $5,000, the loss on the three
weeks played thus far has amounted
to around $4,500. This, plus the
original investment, brings the total
red to $20,000 or more.
Mills has a deal on with Warner
Bros, for a short, which would re-
turn a small part of the investment,
but there doesn't seem to be enough
stage time around to cover the loss
through theatre bookings.
INDIE VAUDE HOUSES
CLOSmC FOR SUMMER
Indie vaude time Is beginning to
feel tho summer closings, mainly
prornptcd by the Institution of day-
light saving In the east.
Two split-week spots, Wllkes-
Barre and Scranton, Pa., dropped
stage shows for a straight picture
policy last week, while Elnghamton,
N. Y., also a spllt-wecker, goes
straight pictures next week.
All three spots are M. E. Comer-
ford theatres booked by the recently
revived Amalgamated Booking Of-
fice. Leaves the latter's book with
only one week of playing time,
i''ay's. Providence.
Thieves Strip F&M Girls
Mexico City, Jlay i 1.
Klxtf-en American girls, mf:nil)('r
of the l'"anchon & Marco unit play-
ing the 'I'oatro PoUtoatna horc, were
robbod of all clothing. Including
iKilH, shoes and underwear,, by
Miii-ve.s who raiiled their dressing
idoniK while tliey were on stage
rlm in.L,' a jxrformanee,
[■''•riini'H had to ii-avei in bathing
"•••Ills to their hotel.
52
VARIETY
Wedneadaj, Maj 15, 1933
Variety Bills
NEXT WEEK (May 17)
THIS WEEK (May 10)
Numerals in connection with bills oelow inciicate opening day of
show, whether full or split week
RKO
MHV YORK CITY
Tiilncc (17)
Jt M Dt-.vcraux Co
r-.jly Mny
T. -in 'urn
V (SI & ruBe
0 l)e Cnrdos
(10)
]l;irJcin Hxprc.ia
Jiinmlft Jjuncorord
AcuOeiny
Ipt linlf (1T-2C)
Co Dora
Hay Rich & WIIIb
J)o He .Mi
S^c^■^ ICvons
Cal'fornia llpvela
2(1 half (21-23)
Olyinp'.a Winners
Ames & Arno
J; c>: rulton
C-lms •sum' Tlniblln
J'.atilson's RhythiriK
lialt (14-15)
3 Kiinen
PoLby xrny
Klla l.ogan
T.huib !'>;; Bollct
JI & navalos Co
Coliseum
Isl lltllt (18-21)
a-lo 4: Alann
C^b.oc to fill)
KOOKI/VN
Albco (17)
Tr
Hrown
Parker Co
; ilie Peaborty
A.i.iir & Richards
(10)
M Mtlson'9 Rhythms
.1 i: J McKenna
Taiiiara
Allen & Kent
Harry Savoy
Goy Lombardo Ore
(10)
Gwynne Co
TetlPl & iJoujlaH
Case Gleo Club
Medloy & Dupreo
Steve Evans
Rlmaci] Ore
Bert Walton
1 (TossnclcH
UAYXON
Kcltli'H (17)
IJebe Barrl Glrln
Pelch & UeuMvlile
Vic Oliver
John Fogarty
Large & Morgner
Helen Honan
DKTItOIT
Fox (17)
C;u9 Arnheim
Gcor^-le Tapiis
J & E Torrenco
Qeno Slfeldon
I'-ranUle Connors
(Two to nil)
(10)
Benny L)av!K Co
Frankie Connors
SIINNEAl'OUS
Kellli'B (17)
nob Itipa
Frnnlt Gaby
Mary McCormlc
Willie West & McG
(One to nil)
(10)
Frank ilellno Co
OFl'-ICIAL DENTIST TO THE N. V. A
DR. JULIAN SIEGEL
JPABAMOUNT ni'ILDING
Thli W«tk: Harry Butry. Sybil OeWlntera
Buck & Bubbles
6 Do Cardos
Madison
liit hair (18-10)
B 'illon Bd
CONEY I.SI.AND
. l.-t half (17-19)
Undto Revels
Jerry Ballard
(Th:co to nil)
CHICAGO
Keith's (17)
Bylvla Manon Co
Sylvia & Clcmence
John & Mary Mason
Johnny I'erklns
Hiihinoff
(10)
Paul Ash Co
McUn Klrk,& H
Joe Morrison
flNCINNATI
SImbert (10)
Geiirite Olaen Ore
CT,EVEIyAND
Keith's (17)
Homer Romalne
Grace Doro
Sylvia Manon Co
Johnny Perkins
J & M Mason
NE>V BBI/NSWICIC
Keith's
1st halt (18-1;))
Happy Hal's Dance
PBOVinKNCB
Keltti's (10)
4 Delcos
Johnny Marvin
Morris C'mpb'll & R
Mitzl Green
Donatella Bros A C
TRENTON
Cnpltnl
. iiil hnit (14-17) .
Frank & M Brltton
TBOY
Keith's
Ist half (17-20)
i Delcos
Ilnrriet Hutchtns
Red Donohue & V
Medley & Dupree
Ted Adair Co
KEW YORK CITY
Cnnltol (17)
Riirtv Vnllee Ore
Al IHernio
8 Singers
8 Slewarl Sis
I'oulevnrfl
iKt halt (17-20)
Rector <t Doreen
Ora"n Johnston
l.cplle Ayera & G
Morris & Canipbe\l
TDyiaiid Rev
Orpheuni
iHt lialf (17-2'))
Din-'. ,(i Powers
Terrell & Fawcett
Karvl Norman Co
T,. wls & Ames
Anihony Trini Ore
2(1 half (21-2.1)
' I'nI/ong Sis
'n'.' Seller
T :>>lle Avers & G
Jiniinllrrhl tlcv
(C)-' 10 nil)
I'lirmlls* (17)
F'M l.nwrey
.loo Phillips Co
(r)tl'e>-s to mil
Ntnte (17)
9 Knnoa
Wiinl Wilson
Alice While
White Sl Curtis
Calic folIoTlnns
BROOKT.YN
<iufeN Ave
1st liulf ri7-20)
1 l)i>r<oni; Sis
Tklmnll^ht Kev
(T>i-cn to nil)
2.1 half (21-23)
.Tohnny Marvin Co
In Old Mexiro
(Three to All)
MetTopolltiin (17)
Carroll's V.T,nitles
Vnlrnelii (17)
WlIN Show-
Alex Hyde
I'^red Sanboi'n
Boh Howard
3 Heat Waves
MInil Rollins
Buddy Monroe
Danny Dare Co
BAtTIMOllB
Century (17)
flee Hee & R'byottc
T^ewls & Moore
Harry Jiurna Co
Helen Denlzon Rev
BOSTON
Orpheuni (17)
.Mlacahua
Jerry & I^llllan
Fred Plsano Co
Cockle Bowers
Hoscoe Alls C'o
Lonflr Bros Rev
JERSEY CITY
Ixiew's (17)
Spices of 103S
NEWARK
State (17)
Ctutran MnrK'rlte H
Dolly Kay
May & Traxell
Jolm Lee & 3 Lees
Thomas B
riTTSUURGH
TiOew'ft (17)
Cab Calloway Ore
WASIIINfiTOX
Fo\- (17)
Hnckett & Trleaault
Eddie Hanley
Venlta Gould
Tiosler Colo Co
Paramount
nO.^TON
Mc'nipnll'.iiM (17)
Iln!: wonil TTnocy
niTF.M.O
KnlTniu (17)
:p(i (')lscn *
•;ihcl Shutln- Co
C'MICAfiO
Clilciigo (17)
'ilo (Julzar
■■|.-' 0 fi Kmc
n( 10 Rplmer
(lOi
.Moi-ion I»owney
H.,rtlrciin S: T'lsher
I'acl Genlt?.
Miirbro (17)
aul Gerrllz
'nl i-\ e 'l'}')- '
(JO)
llcr- A- Dunn
Hntris Clare A S'
K'--iii(»\ Bros
l'.oh\.v Gilbert
'I ed Cook
I'lenlal (17>
.Svlvla Frooa
(10)
\'.U1 OsbTnt-
^.indny r(>hen
Tioi'l-' lldrhc
M:i'U )''isl),.i'
DKTUOir
^lU-hic.nii (17 I
'ier;il'line t^- .liti-
1 1 - 1 I'iiie
Slilrlc" Tldwanl
K irl Jack .<c ,'t
*'.9y SmocU-
JIINNK.M'OI.IS
State (17;
'Jen Clvot
ST. P.MI.
Parumnuiil
Isl half (17 I--
Hfciii Boys
Warner
PIIILADELVHIA
Karle (17)
Charley Foy's Co
Busier Sliaver
Geo & Olive
D & E Barstow
Itlrdle Dean
Strauss Dancers
(10)
Lew Duthera
Jean & Joan
Bobby Pinkuf Co
Guy Lombardo
riTTSBt'RCH
.Stnnlcy (17)
Lupe Velez
(10)
FoUes Bergeres
WASHINOTON
Eitrle (17)
Benny Meroff Co
(10)
6 Lucky Boys
Barr & Estos
Ross Plorro & 3
F 'Panay' .Sanborn
BEAniNG
.iNtor (10)
Bryant Rains & T
Paul Klrkland Co
Sully & Thomas
Thomas 6
Wilbur Cushman
Ai-ntQVEn<jt:E
Sunshine
lat half (17-:0)
Paris Nifthts
5 Tanner Si."!
PoeWee D'.^Vdrlan
Hal Silver
DcCounte & M.vle
Yvonne Muzette
Carl Thorson
Le Marquise
French Legion Bd
AMAKIHO
Fair
2d half (22-26)
Paris Nights
5 Tanner Sis
PoeAVoe D'Adrlan
Hal Silver
DoCounte & Marie
Yvonne Muzetto
Carl Thorson
Le Marqylse
French Legion Bd
GRAND Jt'NCnON
Avalbn
2d half (21-23)
Melody Lane Rev
3 Society Steppers
Dorthy Roaelle
Ginger Sutton
Dorthea Sc Andre
Eddie Cochrane
Cook & King
Loretta La Rue
Xi Shannon's Bd
HELENA
Mnrlnw
2d half (20-22)
Tlunnin' Wild
Hoberta
Johnny Dove Co
Lupe & Lewis
:=!ulUvan Sis
Davev .Tamteaon
Blaye Tost
Jackson & Bl'ckw'll
Gene Gory Bd
UNCOLN
Orphcum
2(1 half (23-26)
Rh'ps'oy In Rhythm
Gleauon & AUyn
Cropely & Violet
C.has Rellly Co
Bernlce Jarneau
H & B (^ark
3 Rhythm Queens
Art Gleaaon'a Bd
LOGAN
CapUol
1st half (17-
llunlin' Wild
Roberta
Johnny Dove Co
Lupo & Lewis
Sullivan Sla
Davey Janueaon
Elsye Yost
Jackson & Bl'ckw'll
Gene Gory Bd
Oia,AHOSIA • CITX
Liberty
lat half (lS-21)
Hh'pa'dy In Rhythm
Gleason & AUyn
Cropelv &■ Violet
Chas Rellly Co
Bernlce Jarnoau
H & B Clark
.*) Rhythm (Oiioens
Art Gleason Bd
PUEIU.O
I'ptowii
1st halt (17-19)
Melody Lane Rev
3 Society Steppers
Dorthy Koselle
Ginger Sutton
Dorthea & Andre
Eddie Cochrane
Cook & King
Ijoretta LaKue
R Shannon Bd,
SALT LAKE CITY
Victory
2d half (22-26)
■tvenlr.g on B'way
Kolsman'a Co
Jack Randall I
Jay Howard
Togo
Frankie Starr
Ina Scott
SIOi;X FALU
rnramniint
2d half (22-24)
Rio Nights
Del Gardo
Luis & Ethelda
The Oajcas
Adella ^ Romero
Gauchnu
French Sis
Ropci;'s Marimbas
TVriV FALLS
Orpheum
Ist half (17-20)
Evening on B'way
Rolsman'a Co
.Tack Randall I
Jjy Howard
'J'ogo
Frankie Starr
Ina Scott
VAXrOT VEB
Beacon
Ist half (17-24)
Ches Davis
Emlle & Leone
Zang & Todd
I.eRoy & Pals
Frank 'Peg' Jones
Francis Stanford
Bobby Bedford
Ginger Stover
Wiley's Bd
WACO
Orpheum
1st half (18-20)
Footllght Frolics
Vanessa
Buster & Verne
Betty Lee
Marlotv L'ngd'n & A
Simon Delmar
Forgy Sla
George Royale
6 Co-Eds
Jimmy Read's Bd
WATERLOO
Paramount
1st half (17-20)
Rio Nights
Del Gardo
Luis & Ethelda
Gascas
Adella & Romero
Gauchos
French Sli
Roper's Marlmbna
WICHITA FALLS
Slajestlc
lat half (22-2t)
Vanessa
Buster & Verne
Betty Lfce
Marlow L'ngd'n&A
Simon. Delmnr
Forgy Sis
George l^>yale
6 Co-Eds
Jimmy Read's Bd
London
Independent
CHICAGO
state r.uku (11)
Follies DeParee
Jed Dooley Co
DETROIT
Ciipitol (17)
Olsen it .Tolinsim
KAN.iJAS CITY MO
Tower (17)
.Tames E\"nns
nabs I-nV.Tl
llnl Young
J),irncv (iraiit Co
.MINNIC AI'OI.IH
Pllliice (17)
)''.(lge ><i Jewell
Hio K- WcM
Krbblns Fam
Jack McBrlde Co
Joe St Ango 3
NASHVILLE
Princess (17)
Calif Varslly 8
Luwe & HIte
I.arry Rich
l,OS ANGELES
Orpheum (8)
Rddle Gordon
I'.nlph Teddy
nay & Harrison
Madle &■ Rav
Hritt Wood
Vivlrtti * Walters
Fanchon & Marco
<"K\V YOKIC CITY
K<iv.» (17 1
;!','i.iiui-
• ick lO.l.iv r,
■..'ihl- H.-i-Kniali
'r(.:.;v Ma.K
irr/I.l l)av.-:.iii>
Uixv UiiVllmi (I
inlMTS to (illi
i,()s A.N(;ia.i->
1'iit-an<ouii'. (It)
' ' 'lUl'l ill 1 "li
l-it-phini
lln.*Mlyii Waldon
WOltr R.'^TKK
riymuulh
h:ilf nr.-i(i.
[ .lilei'iiMti.Mial Follic
I ;d half Cn.L-i
' Hy'.lly Walker
Kiliy Doiici
(';irl Rlli-l-le
.\(l: i:ni Si ■
I'liliPpplle jt- C'h IKn
Week of May 13
Canterbvy BL H,
1st half (IS-ur
4 Zlo Angels
1 Guys & a Dam*
2d half (18-11)
Valmar 3
Harold Walden
'Dominion
6 Sherry Bros
Trnciidero Oab
Larry Adler
Max Miller
Low-Skaya
Colllnson & Daan
Maurice
CHADWELL II'TH
Falace
Rloo Gypsy Ola
ciiELS)e:A
J'Hince
Kllfton Kaharet Co
CLAPTON
Rink
Afrique
Robt Demand
EASr HAM
Premier
Rico Gypsy Oil
BUGEWARE BO.
Gmnd
Dennis 4 & Rita
Sax & Kojcn
KD.MONTON
Empire
Chaa Manning Bd
4 Brilliant Blondes
Holls Bros
Payne & Hllllard
HA^HMERSMITS
Pnlnce
Jr Jubil-e Bd
IIOM-OWAY
Mnrlliiirough
Taps & Tcniiib Co
Rhodes & StC!)hens
ISLINGTON
Ithie Hall
Ist half (13-16)
Harold Waldon
Valmar »
2d half (1(-18)
i Zlo Anrela
I Guys & a Dam*
KILUIIRN
Gmnrn
Dennis 4 % Rli
Sai & Royrn
LGWISHAM
Falace
Myron Poarl. Co
Penslow Co
Harmony Kings
iJinfEON
Savoy
Hal Swain Bd
Bernardl
Olrac & Lillian
LEYTONSTONB
Rlalto
Durienh'a ColUe'i
SIIKPH'RDS BUSH
FoTlllun
Jr Jubilee Bd
STAMFOnU lULL
Begent
Taps & Tempo Co
Rhodes & Stephens
STRATFORD
Broudnrny
Hal Swain Bd
Barnardl
Olrac k Lillian
STBE<\T1L\M
Palace
Troise Mandollneers
TOOTING
Granndii
Troise Mandollneers
TOTTENHAM
Palace
Afrlciue
Robt Demand
WALTHASISTOB
Grnniida
Holls Bros
Brilliant Blondes
Payne & Hllllard
Week of May 13
XIDINBVRGH
Regent
1st half (13-16)
Golden & King
:d half (16-18)
AatoT & Astoria
Annlson & Major
LEITU
Capltnl
1st halt (13-lB)
Astor & Astoria
Annlson & Major
2d half (16-18)
Golden Sc King
Cabarets
NEW TOBE CITY
Bnl Mnsette
Arden & Duncan
Geo Marechal
Millard & AnIU
M Ferrl
Geovlgnetti
Pletrn
Barrel of Fun
Franklo Meadows
Lewis & Dody
May Kennedy
Percy Stoner
Bill's Gnj 90't
Kathryn Parsons
Jos E Howard
Oeaax des Arts
Nina Allen
Justine Jal Tal
Brnno
George Thorna
Angellta Loya
Fox Sc BaUlstar
Ralph Navelle Oro
Cafe International
Inez Elvira
Llta Santos
Lagltanllla
Los Otedas
El Chlcorrlto
Don Casanova
Rudy Hernandei Or
Cafe St. Denia
Wally Allan
Coatlna Bans
Raym'nd & Luctnda
Gilberto & Jos*
Bricono
Don Joso Oro
Central Fk. Caalno
Helen . Curran
Pepplno & Roda
Eddie Duchln Oro
Chatham ^Walk
Mario Dl FoTO Oro
ChateaD Modem*
Rita Renaud
Betty Bowker
Paul Bass Oro
Claremont Inn
Freddie Starr Orb
Club Gancho
Sonorita Leona
Club New Yorker
Teddy Lynch
Bill Aronson
Jack Meyer Ore
Club RIchman
Henry Bergman
Wheeler, M & W
Coconnut Grove
Lloyd Garrett
Honey Gord6n
Ruth Williams
Bryant, Rains & T
Alyse
Harry Hal.stead Ore
Coin do Paris
Hence Escabrook
Jerre Farrar
Harry Sapro
Arthur GIbbs
Charlie Beal
CongrosR
Sid Austin Ore
Connies Inn
r.uls Russell
Sonny Woods
Norman Astwood
Colllus & Harris
Tlmmlo & Freddie
Dewey Brown
Pete Peaches ft D
Toddy Hale
•i Charioteer*
Jigsaw Jackson
Hahn & Norman
Alice Whileman
Princess Orella
Alberta ,^ Hunter
Cminie'R Ore
Cotton riiih
' C Rev
Mears & Mear*
Leitha Hill
Ophela & PImlento
John Henry
Swan & Lea
Lena Horn
Bill Bailey
Jessie Scott
Dynamite Hooker
Cora La Redd
Coq ROUR*
Jo* La Porte Ore
Cnb^nacan
Lupe NoVlego
Luis Sc Roalta
Antonio Sc Juanlta
Cubanens
Dawn Patrol Glob
Frank Farroll Oro
Barker Trio
Dorothy Terry
Delmontro'*
Ted Meza
Jarrow
K ft C Joy
Bobby Tracy
Marcella 6hark*y
Jerry Baker
Mike Durso Ore
El Chico
Dolores ft Candldo
Pedro
Pancho & Roslta
Carmcllta
La Monterlta
Emlle de Torre Ore
O Morocco
Nano Rodrego Bd
Ernie Holt* Oro
El Toreador
D J Eacarplnter Or
Trlnl Varola
Dlnorah Arguden
Marlluz
Ramon Qulros
R ft R De Care
Essex House
Glen Gray Oro
Ftrenie
Sandino ft Falrcblld
Dick Mansfleld Ore
Flying Trapese
Hazel Williams
Freddy Berrens Ore
French Casino
Lollta Benaucnta
Noreno Carney
Alurlel Seabury
Walter Davles
Gloria Gilbert
Maria Desty
Harold Si Lola
Olympe Bradna
Lcs Manglnl*
Lclime 1
Drena
Wltman
Delso
Roberts
Juan
Gulttar
Emlle Boreo
Bernle Dolan Ore
Don Martone Ore
Carl HolT Oro
Glen Island Casino
Dorsoj' Bros Ore
H'lyw'd Restnnrnnt
Oertrudc Nloaen
Jack Waldron
Ynez Lavall
Gloria Cook
Theodora ft Temple
Vira Nlva
Jonny Wells
Terry Lawlor
Marlon Martin
Ann Graham
Catherine O'Neal
Archio Bleyer Ore
Hotel Astor
Jack Berger Ore
Hotel BlltmOT*
.rame* Koegaa
The Vornons
Virginia VerrM
Shop Field* Oro
Hotel Unoklngbam
Consuelo Flowerton
Edouard Fontana
Hotel Commodore
Johnny Johnson Or
Hotel Delmnnico
Julie Gllesple
Alex Fogarty
Harry Tuker Oro
Hotel EdIsoB
(I & M Kane
Peggy Mann
Michael Tree Oro
Hotel Fifth Ave
Mlshel (3orner'B Orr
Hotel Gt. Northern
Ferdenando Oreb
Hotel LexIngtOB
M Schuster Ore
liotei Lincoln
Dick Messner Ore
Hotel McAlpla
Jimmy Blake
Darker 3
Frank Dally Oro
Flessle Osbeck
Hotel Montflalr
Frank Marcy
Una Leonovltcta
Toya Sasabe
DeLlmas
Marti .Michel Ore
llnlrl .New Yorker
Clyde Lucas Oro
r^lnda Lee
l.yn Lucas
Wllkins & Meyors
Ronnie, Van & K
4 Diplomats
Frank Besslnger
Hotel Pnrh Lane
.Max Bergere Ore
Hotel Pennsylranln
Hal Kemp Ore
Hotel Flaia
Emil Coleman Ore
A ft R Demarco
Hotel Rltx-Corlton
Armnn Vecsey Oro
Hotel RoiiseTCTI
Bonnie Goodman Or
Bernlce Parks
Hotel St. MorltB
Roaalean & Seville
Nate Iielpzlg
Eric Correa'a Ore
Hotel St. RegU
Johnny Green Ore
Marjory Logan
Jimmy Farrcll
Hotel WeyllB
John Hoyavadt
Gypsy Marko Oro
Rosaleen & Seville
Charlie Wright
Hernandez Bros
House of Lord*
Beverly Roberta
Michael Zarln Oro
Jimmy Kelly'*
,*! Riviera Boys
Joan Miller
Louise Sterling
MIdgle Parka
Alma Halsey
Billy Mock
Jean McCauly
Princess Spattedelk
Carter & Schaub
Frederlco ft B'rb'ra
Madeline Hughea
Pearl Forrester
Chas Albert Ore
La Rae
Kric Zardo
Arthur Warren Ore
Lescargot d'Oi
Earl Moes Ore
I. eon & Eddie'*
Billy Reed
Paul Duke
Ann Haines
Hal Simpson
Lee Gardner
Bernlce Parka
Tie Toe Girl*
Eddlo Davl* Ore
Molson Toyant
A Valentino Oro
Spivy
Rita Belle
Mardeu's Blvlera
Hal Sherman
Beth Miller
Carroll Rev
' Monte Roea
Frank Marino
Peter Gallo
.Maria Donia
UoB Pari*
Gladys Baxter
Arnold ft Hawkln*
Gene Foadlck Or*
Herrera Oro
Normundl*
Helen Morgan
Deslya ft Clark
Eddie Blklns Ore
DeHaurte'a Bna
Old Ronmnninn
Thai*
Sadie Bank*
Jack Hlrsch
Ruth. Wynn
Ronnie de Camp
Ethel Bennett
ColeUe
Anita Feodorowna
Abraaha Ore
I'aradI
Rita Rio
Stanley 2
Frank Mazzone
EIcnc;c Woods
Bernlce Lee
Tom Monnhan's Ore
Place egent
Victoria Faust
Tommy Mills
Gus Lazaro'a Ore
Place Plquole
Northway ft DanlUo
Dick Gasparro Ore
Marlon Cbase
Rainbow Room
Koslta Sc Fontana
Norma Terrls
Ray Noble Ore
SaToy-Plaxa
Bob Grant Oro
Owlght Flake
Basil Fomecn Ore
Stork Club
Chic Farmer
Gay Adams
Vercello Sis
Carolyn Nolle
Taft Grill
Geo Hall Ore
Loretta Lec
The Ranch
Harry Hatts
Mary Ann .Mercer
Jackie Holt7.
Francis McCoy
Arietta Lacey
Mike Landau's Ore
Thomiishefsky'*
Boris Tliomaskefsy
Reglna Zuckerberg
Sammy Colton
Harry Llttman Ore
Florence Klug
Mmo. Charova
Irv Barcowltz
Gertie Bullman
Ches Doherty Rer
Town Cahino
Geo Owens
Adrian Valerie
Peggy Strickland
Allan Cole Ore
Tokay Rest
Eddie Ashman Oro
Santlor
Hungarian Rev
TroDville
Jim Miller Oro
Veraullle^
Harry RIchman
Blair & Barron
Howard Brook*
Rodriguez Bd
Jos Smith Oro
Village Bam
Dick Robertson
Jack Ryan
Olive White
Rich-Cole 3
MacCren's Oro
Village Nut anb
Jack Fagan
Pheer Bros
Beebe Moffet
AUeen Cook*
Val VestolT
Florla VestolT
Milton Mann Ore
Waldorf-Aetorla
George* ft Jolna
Milton Douglas
Carmen Castillo
Xavler Cugat Ore
Henry King Oro
Wlvel
fJiegory & Leo
50 YEARS AGO
(From Clippey)
Clipper reported that the Cincin-
nati and Pittsburgh ball clubs of
the American association 'by mu-
tual consent' on May 3 played the
game scheduled for Aug. 5, Pltta-
burgh took Its fourth straight lick-
ing since the official season opened.
Crowd pushed In the gate at the
Carver wild west show In St. Louis.
Capt. Jack Crawford drew a revol-
ver and threatened to shoot the first
man that came in without paying.
That stopped 'em. Crawford told the
cops the gun was not loaded.
Ropewalklng horse was an attrac-
tion on the Cole show. Alleged rope
was flat on top and gave an eight-
Inch surface. If the horse fell Into
the net (as he often did) he lay
quiet until the net was lowered to
the ground.
England was considering a the-
atre ticket tax of 5% on all tickets
over two shillings. Needed more
revenue and that looked easy.
Play (lone from Zola'e 'Nana* was
showing In England. Lord Cham-
berlain, as censor, made them
change the title to 'Nina.' Incident
softened, too.
IS YEARS AGO
(From VARmr and OUppar)
'Dardanella' still In th« courts.
Remlck claUmed the worda w«r«
written by one of Its staff «utbon
and belonged to them. Third suit
over the big seller. The composers
claimed they had been led to aell
all rights for $1,000 through misrep-
resentation.
N. T. was seeking to limit num-
ber of theatres to be built. One re-
striction prohibited building of a
theatre on a former residential site,
Margolies, theatre builder, testified
he had $11,000,000 worth of con-
tracts for new houses.
Closing the season the Hippo-
drome reported the weekly take had
been around $00,000. Top' was $100,-
000 for the Christmas week.
Etiuity benefit grossed $36,000 and
netted $1,5,000 for the clubhouse
fund.
B. P. Keith plans for erection of
a new Orpheum theatre in Brook-
lyn. Named It the Albee eventu-
ally.
Cecil DeMille turned down an of-
fer from First Nafl; remained with
Pciramounl.
C. B. Cochran took two-col ad?
In the N. T. Sunday drama depts.
to advertise his London shows.
After the tourist trade
Shuberts were issuing contracts
to vaude people for two and three
years. Guarantee of not more than
12 shows, weekly and 30 weeks, play
or pay. Not going Into vaudeville.
Loew theatres over to a vaude-
plc policy with the vaude to b(^
called 'Paramount.'
Hot tip that Keith was to take
over the N. Y. Capitol. Tip cooled
rapidly, but looked pood for a time.
Season ended, a count showed
that Broadway's 15 hits had a take
of $7,000,000 on the season, 'Ijlght-
nin' led with $1,000,000.
William Raymond (Bill) Sill, who
had had his left leg amputated at
the hip, given a big benefit.
'Florodora' revival at the Century
did. $100,000 the first four weeks.
Was doing $20,000 In its sixth week.
Lew Fields staging ^Poor Little
Rltz Girl,' with only two men In
cast. Six femme roles and a girl
chorus of 16.
New Zoo theatre la Cincinnati
W.1S opened. Stage boxes wer«
Andreas Dippel had a oombo film
and opera Idea. Opened In Chi.
Closed there, too.
Wilmer & "Vincent, who started
management in a 7x9 upstairs house
In Utica, went back and bought an
entire city block for a new house.
reached by an underground passage
from the manager's ofllce.
W. T. Carloton, heading his own
opera troupe, was making curtain
speeches bawling out those who at-
tended cheap priced attractions. He
was starving In the midwest with a
cheap troupe at the old standard
prices, and peevish.
Clipper, lioldlng a premature post
mortem on the dying season, de-
clared It one of the most dlsastroua
In show history. Country was still
suffering from the Cleveland panic.
Only the 30 centers got coin.
Lillian Lewi.s, in the perennial
'Only a Parmer's Daughter,' hurt
during the N. T. engagement when
a prop dagger was mislaid. Sharp
knife substituted and only her cor-
set stays saved her from more se-
rious harm.
Steele Mackaye and David Belas-
co In a scrap over the Lyceum
school, Belasco quit and Joined
D.iniel Frohman in New Orleans,
Millocker's 'The Black Hussar-
was being done by Col, McCauU In
English and by a German company
at the Thalia,, Long a favorite.
Skating rinlcs on the run. Salva-
tion Army got one In Schenectady
and a Philadelphia arena was belnp
made over into a theatre.
Madison Sq. Garden had a six-
day roller slcn,ting match. First wii>-
a flop the year befdre, but th'
looked Ijf'lipr.
Wednesday, May 15, 1935
l-EGITBMI4¥E
VARIETY
53
Code Continuance Pretty Much Up
To New York Producing Managers
"Washlneton, May 14.
Continuation of the legitimate
theatre code depends principally on
Htxe wishes of New Tork managers
•nd secondly on the exact phrase-
ology of a continuing resolution
•dopted by Congress to extend the
)Ue of the Blue Eagle.
Government is disposed to renew
|he pact for the length of time the
^slc law Is extended, but no defl-
nlte preparations have been made.
Beiitiment of managers has been as-
certained through cautious inquiries
and indications arc no obstacle to
lenewal will arise.
Exact legal status of legit is one
«f those interesting and highly-
technical problems which never has
been determined, so that much will
be dete^-mincd by the outcome of
current Congressional light to re-
strict NRA endeavors to interstate
commerce and to exempt from gov-
ernment control all clearly-intra-
State activities. Pending a glimpse
Of the finished law, Deputy Admin-
istrator William P. Farnsworth and
bis aides are being noncommittal.
While nobody will be quoted,
there is no denial that legit prob-
ably could not have been compelled
to submit a code under the present
act, although there is room for
debate. Law in its present form
authorizes formulation of competi-
tion-control agreements for busi-
nesses which 'affect' interstate
commerce, and conceivable courts
might hold that legit is in this
category, but it Is far from a set-
tled point. As a consequence, there
Is speculation over what will happen
If the new legislation states in un-
equivocal terms, that the Blue Eagle
cannot roost on Intrastate enter-
prises.
General belief here is that if a
single manager should kick about
continuing the legit code under a
law exempting intrastate activi-
ties, the NRA decision, regardless
of its n.ature, would be subject to
challenge in the courts. Thus a
clear-cut decision on where legit
operators line up would be in or--
der. A second procedure is possible,
however, and seems more likely to
be the vehicle chosen to settle any
dispute. The government could in-
itiate legal proceedings against a
code violator who would be able to
plead exemption, and the issue then
■would reach the courts.
Situation Is complicated some-
what by the fact that various in-
terests, particularly the Shuberts,
have interests In theatre properties
outside New York. That sucli op-
erators come within Federal juris-
diction seems to curbstone lawyers
to be beyond doubt, but what the
situation would be if some mana
(Continued qn page .56)
STRASBERG TO RUSSIA
All Three Group Theatre Directors
Studying Russ Stage
Lee Strasberg, Group Theatre di-
rector, will voyage to Moscow this
summer to study Soviet stage tech-
nique. Cheryl Crawford and Har-
old Clurman, the other two Group
directors, are already In the U. S.
S. R. on the same mission.
Strasberg embarks for Europe
August 10 accompanied by a group
of students, to whom he will lec-
ture on the theatre at various points
on the Journey. jParty will visit
London and Copenhagen enroute,
arriving In Russia in time to par-
ticipate in the third annual Theatre
Festival.
STAGEHANDS RENAME
PREZ JAMES BRENNAN
Hottest election since the incep-
tion of local Number One, New
York's stage hands union (Man-
hattan was held Sunday (12), with
James Brennan re-elected to the
presidency. While other olllccsr
were ne\yly named, the fight really
was over the posts of delegates, two
being annually elected. Job pays
4100 weekly for 52 weeks, whereas
the president gets only $500 per
year.
With the po.sitions as delegate be-
ing the union's plums, the contest
was keen, average legit house deck-
hand averaging only four weeks
employment during the past year.
However, Vincent Jacob! wa;, re-
elected and Fred Powderly, carpen-
ter of the New Amsterdam, w.is the
new delegate elected. Josepli
Meeker, props for 'The Petrified
Forest' (Broadhurst) was elected to
the vice presidency and Joseph
McDowell to the secretaryship.
While there wa.s no di.sturbanco
during the balloting there was
plenty of electioneering nearby.
Bobby Amstead, Roxy props, was
one of the candidates for the i)rc,si-
dency, there being three tickets in
the field for the covi-ted delegates'
Job.s. Louis Ycagcr, .Sam GoUlfarb
and John Llttlo wore named wcOl
up in the running, but all wore do-
featod. .MIoKCd radical eloniont
tailed to niarsli.il the .sti-ciifrth
clalmctl.
All )nonil;fr.s of tliu union iini.st
vote unless out o£ tlie city. Failure
to oaiit a ballot callB for a (B fine.
1924 TARMER'
CAUSES LAW
SQUABBLE
Reaching back into the files,.
William Klein, Shubert lawyer, has
dug up a claim against Charles
Coburn in the matter of 'The Far-
mer's Wife,' a comedy that opened
in 1924 and did a 13 week stay at
the Comedy, N. Y., now a discarded
theatre. Shuberts say they should
have participated In the picture
rights but Coburn claims they
wished themslvcs out.
Coburn owned the play and 50%
of the picture rights. He entered
into an agreement with Lee Shubert
to finance its production, show own-
ership being known as the Douco
corporation, which was also to
present another play controlled by
the actor. Latter assigned all
rights in consideration of the back-
ing but with the stipulation that
should Douco become insolvent all
such rights revert to Coburn.
In 1927 Coburn sold the picture
rights and only how are the
Shuberts making claim to a share
of that coin. Suit was brought
under the name of J. J. Shubert as
an oincer In the Douco company,
Coburn making a counter claim
against Lee.
Justice Callahan In the supreme
court ruled against Shubert, who
asked to have Coburn's defense
ruled out, court's opinion being that
the complaint was insufficient. De-
fence was that the Shuberts were
not entitled to any share of the
picture coin because the Douco
company became Insolvent, that the
claim should be disallowed because
of the statute of limitations and
that the Shuberts had been reim-
bursed because they retained the
settings and props of the 'Wife' pro-
duction. Second play was not pro-
duced.
Show in question has no connec-
tion with 'The Farmer Takes a
Wife,' presented this season by
Max Gordon.
Caesar Producing
Irving Caesar will not participate
in the writing of George White's
forthcoming 'Scandals' but will pre-
sent a revue himself. It is called
'My Dear Public' and will have the
backing of J. J. Shubert.
Among the principals sought for
the cast are Harry Rlchman and
Sophie Tucker. Show is due into
rehearsals about the middle of June
Gov't Help to Legit Uncertainr
2 Wash. Reps in N. Y. Talk Over
Possibility of Road Revival
OPERA SINGERS
NOW UNIONIZED
Campaign to correct abuses in
the operatic field started last week
when the Four A's (Associated
Actors and Artistes of America)
granted a charter to the Grand
Opera Artists Association. Lead-
ers of the movement declared that
only by unionizing with American
federation of Labor backing could
the lesser Impresarios be forced
to give the warblers a fair deal.
Too many times, it was stated,,
have operatic principals not been
paid salaries.
Metropolitan principals are ex-
pected to join the union, too, be-
cause those under contract are said
to be too much restricted. Presi-
dent of the new union is Elisabeth
Hoeppel, who la the organizer.
Annual meeting of the Four A's
named Dorothy Bryant Chorus Eq-
uity head, aa new second vice-presi-
dent, Bryant, replacing Paul
Hai-vey. Frank GiUmore was re-
elected president; Jean Greenfield,
first vice-president; Otto Steincrt,
treasurer, and Paul Dulzell, execu-
tive secretary.
Gillmore and Dulzell are Equity
ofllclals and, with Mrs. Bryant now
added, the legit actors' body virtu-
ally controls the Four A's, which
has its basic charter from the
A. F. of L.
To Arbitrate Carroll
Troubles on Scenery
Di.sputc over the $0,000 unpaid
balj-ince on the settings of Karl Ca> -
roU's 1932 'Vanities' between the
producer and the Scenic Artists
Union, was ordered arbitrated by
Justice Shcintag in the supreme
court, N. Y. June 1 l.s the date fi.'r
hearing.
Milton Ilandlei-, associate profes-
sor of law at Columbia University,
will be the arbitrator and both sidts
must abide by V.'.a decision. In th<'
meantime '.Sltetcli Hook,' new Car-
roll revue, l.s g<iirig ahead, produccj
.agroolt:.: to lav conic costs or.
tho line. .Show ojicns In Philadel-
phia next Tut'Sday (21).
Manager claimed the union boy-
(•otted the new slicw because of thr-
old claim and sought an Injunction.
Latter proceeding has been dropped,
('arioll says he was only an enj-
ployce of the 'Vanities' corporation'
and therefore not personally respon-
sible for the money due, but the
soenlo designers UilnU otherwise.
STAGEHANDS PICKET
WORKERS' LEGIT GROUP
Local 1 of the Theatrical Protec-
tive Union (stage hands) has been
picketing the Artef Theatre, W.
48th near 8th avenue, for the past
week, despite the fact that the
Artef Is a 'workers' theatre.
According to John Casey, deck-
hands' secretary, the Young Jewi.sh
group is a 'a communistic organ-
ization taking men from other
trades and training them to do our
work.'
Artef has been running all season
at the little 299 seat house (former-
ly the President) and barely getting
by at a $1 top. Cast is entirely on
no salaries and stage work and all
other work Is done by members of
the group without any pay. Only
salaries go to two officials of the
group, who devote full time to their
jobs. Actors are all amateur and
not previously connected with .show
biz.
Those Legit-Film Deals
The Sam HarrisrMax Gor-
don deal to produce plays with
Metro backing is reported to
have been arranged by Arch
Selwyn. Understood that both
Harris and Gordon are to draw
$75,000 yearly against 50% of
the play profits, film firm com-
pletely financing productions
and each manager to present
six plays during the season.
Arthur Hopkins has tied
with Paramount to produce
plays by Philip BiirxT, Robert
E. Sherwood, Laurence Stall-
ings and Sidney Howard. Un-
derstood Hopkins is to receive
a salary of $50,000 annually
plus percentage of the profits.
A feature of both deals is
said to stipulate that Harris,
Gordon and Hopkins are not to
participate in any picture
rights coin, foregoing the man-
agerial 50% in lieu of the sal-
ary guarantees.
OPERA CIRCUIT
DWINDLES TO
ONE STAND
Chicago, May 14.
Shuberts are retrenching dras
tically on their early plans for an
open air musical season in 10 key
cities this summer. Several of the
midwest spots are on the chill list
Musical season planned by the Shu-
berts for Chicago looks completely
cold for this summer. Have looked
over several possible outdoor sites
but didn't signature anything. Had
also dickered for possible line-up of
guarantors, but no money providers
could be located in this burg.
Besides Chicago two other mid-
west towns appear on the Indefinite
list, Pittsburgh and Toledo, two
towns which the Shuberts were
counting on for their summer mu-
sical season.
Only midwest, spot going through
under the Shubert plan will be the
Detroit musical season, which will
be held at Nevln Field, American
league baseball park.
Pasa. Playhouse Feted
Pasadena, Cal., May 14.
Tenth anniversary of founding of
the Pasadena Community Playhouse
will be observed May 18.
Betting Odds on Pulitzer Play
Turned Out N. S< G. for the Bookie
Following a session with two Q
men holding Important posts In the
Federal Emergency Relief Adminis-
tration, legit producers are uncer-
tain over the chances of show busi-
ness of receiving financial suste-
nance out of the $4,800,000,000 relief
fund. Before there Is a definite de-
cision the legit Code Authority will
name a committee, which will go to
Washington to confer further with
the ■ FERA and the Reconstruction
Finance Corporation,
It was, Indicated by Jacob Baker
and Arthur Goldschmidt of the
FER.4, who came to New York last
week with William P. Farnsworth, .
code adnrilnistrator, that their arm
of the relief setup favored a con-
tinuation and expansion of shows on
a relief basis. They stated, however,
that while the FERA might not be
In a position to advance money to
finance regular legit production and
touring, the RFC might be ap-
proachable.
Among the plans discussed was
the possibility of the government
protecting touring attractions from
loss. Pointed out that where nttrac-
ions on the road are operating in the
red it would be economic for the
government to lend support rather
than have the players and techni-
cians involved go on relief payrolls.
Nearest thing to a concrete plan
to revive legit is establishment of a
group of 20 rotary stock companies
which would be operated in about
60 stands. Argued that there are a
(Continued on page 56)
EQUITY EXTENDS
TRY-OUT TIE
With 'The Old Maid' spurting to
its best grosses since opening at
tho Empire, N. Y., following Its
award of the Pulitzer prize, the
squawks over the Zoe Akins-Edlth
Wliarton drama continued through-
out last week. Broadway garnered
some- inside laughs, not the least
Ix.'ing the fact that a betting book
wa.'-- conducted along the lines of
horse racing commissioners — and
the book came out In the red.
K^'ison for the wagering is the
if-ar'tion to the Pulitzer committee's
erratic selections In the past few
s".TSons.
'.Maid' lest money its first week,
Ijrolco about even the second stanz.a
;!nd has been moderately successful
sinr-f-. Its average takings wrro
ovor $11,000 weekly and upon th';
prize announcement pace jurnifcd to
$1.'),000. Show now looks like a
■ \immc'i' stayer.
When the betting odds were first
(inolf.d, 'Maid' was rated a 20-to-l
.shot and Louis Ohms, treasurer of
Die Empire and Abe Krakauer of
McBrlde's agency put up $15 for
the show to cop. They collected
$300. Price, however, had been
knocked down and, 'at the wire,' the
winner was an eight to oner.
Favored by the book was 'Valley
Forge,' which flopped but which was
quoted 13 to 5. 'The Petrified For-
est' was 3 to 1. ''The Children's
Hour' was quoted at VA to 1, with
'Awalce and Sing' about 18 to 5. 'Ac-
cent on Youth' was 30 to 1, while
the longest price (luoled was on
'The First Legion'— .000 to 1, with no
takers.
lialanro of the season's show.s
were listed as the 'field,' bookie lay-
ing Js to 1 against any of thorn win-
ning.
Inr.ludcd In tliat class was 'Per-
sonal Appearance' at the Miller.
\iTi)<:\< I'ornborton, presenter of that
comedy success, started a series oC
oxtia space ads last Week. First
read: 'Winner — Allen prize. \\'\n-
ner-I'emberton prize. UunruM-iip-
I'ulitz(-r prize' Fred Alli-n Is
quoted: 'I don't know what tho
Pulitzer coiniiiitlfe Is dojii;.', but
'f'ersonal Appearancr-' win.'- (ho
Allen prize.'
Legit show try-out season will
span the entire summer. Equity
having decided to add the month of
August to the May, June and July
period heretofore 'established. Move
was made not only with the idea
that it might encourage more new
show presentations but also to
eliminate certain managerial abuses.
Showmen who were unable to
ready pl.iys within the three months
previously designated for try-outs
have in recent seasons been tabbing
the presensatlons as stock, but the
actors were reqillrcd to rehearse
two weeks regardless. With the
added month such subterfuge will be
eliminated, it is figured.
Conditions under which try-outs
are held require managers to guar-
antee the actors' salaries for half
tho time devoted to rehearsing. If a
show rehearses two weeks one week
must be played and paid for. If
three weeks are used, show must
play one and one-half weeks or the
equivalent In salaries must be paid.
EQUITY SENDS OUT
ELECTION BALLOTS
Ballots for the annual liqulty
election, which will be held May 27,
have been mailed out to members.
Enclosures have the regular and in-
dependent tIcket.M, both naming 10
candidates for the Council. Thoro
are also three replacement candi-
dates, but the Indie ticket n.-imes no
candidates for that trio of b'-rths.
Tndle ticket is: Burgess Mere-
dith, ,Sam Jaffc, Hugh Hennio, Zita
Johann, Alexander KIrltland, .Morris
Carnovsky, Margaret Barker, J. E.
Bromberg, Jack Byrne, Mary Vir-
ginia Farmers, Charles Rrokaw, JCd-
ward Evf-rctt Hale and John Kline.
Friml's Plans
Iludolpli Vv\ 1 is in .\. Y. after
attending Uussian language pi'esen-
lation of 'Kose-Marle' in Slinnghai,
China. Ili.s i.iroposed Chinese film
production is off.
.Says he lias two Oriental i.por-
eltas for presentation on Broadway.
Intends going to Hollywood next
mrmth.
54
VARIETY
LEGI¥IM4TE
Wednesday, May 15, 19.35
Legit Art Groups Booming Through
Middle West; 150 Troupes in Chi
Alone as Road ContinuaDy Weakens
Chicago, May 14.
With the current theatrical' season
Just concluding, about the worst
season In local history and the
number of theatre toboggann-
Ing from 12 houses to a mea-
gre five, professional legit men
here arc casting their eyes on
the steadily growing list of non-pro
little theatres which In the past two
years has sprung from a mere hand-
ful In Chicago to nearly 150 up-and-
coming, active organizations. In the
seven midwest states it Is estimated
that the little art groups number
approximately 460-500 . organiza-
tions. And still they come.
In Chicago the leading groups are
the Oak Park Players, Uptown
Players, Lake Forest Barn, Jack
Boyle Group, Virginia P^rry Little
Theatre, 12'^ "West Delaware Play-
ers, Playgoers, Jewish People's In-
stitute, Goodman Theatre Players,
Women's Club Art Group, Little
Theatre Guild, Northwestern Play
ers. Punch and Judy Guild, Art
Guild, Drama Guild, the Hevivallsts.
Some of these organizations have
casts and memberships ranging
from 15 to 250, and run throughout
the year with a weekly or fortnight
ly meeting.
Average among the organizations
la to produce three plays a year
many, however, produce as much as
a play each month throughout the
year. Most of them arrange ■ their
production schedule to eliminate the
summer season entirely.. Average
length of run for each production is
three days; only a handful go
through rehearsals and production
for only one night's show, while
many present their show two nights,
Longest runs for the non-pro
groups are those produced by the
J. P. I., Playgoers and Uptown Play-
era, with whom a week's stand is
no novelty. J. P. I. has run some
of Its shows as long as three weeks,
Stiff Competish
During the past winter seasoii
there wasn't a night which didn't
(Continued on page 66)
EQUITY STALLS
SUNDAY ISSUE
PITT'S ALL THROUGH
Legit Season Washes Up; ATS Re-
fund! on On* Play
Pittsburgh, May 14.
Legit season came to a close at
the Nixon last week with the Uni-
versity of Pittsburgh Cap and Gown
show, *In the Soup.' Slim takings
for this one, with window sale al-
most negligible and students com-
prising most of customers. Opening
performance was sponsored by
League of "Women Voters. Doubtful
if session saw more than $2,000 pass
into, the b. o.
Management until last minute
made frantic efforts to line up a
sixth play for wlndup of ATS sub-
scription season, but without any
success. There'll be a refund for
subscribers, first time this has hap-
pened around here. 'Laburnum
Grove' and 'First Legion' were men-
tioned, but former went direct to
dramatic festivals In the midwest,
while 'Legion' hops to the Coast
immediately after its Philadelphia
engagement.
FORTUNE GAUO
CALLS ITA
SEASON
At last week's Council session the
Equity body did not make up Its
mind about making a pro or ' con
recommendation to the members
.about Sunday performances, now
legalized under a new New Tork
state law, wltli a local option pro-
vision. Board of Aldermen of the
city (X. Y.) has not yet okayed
legit Sundays, but that appears a
matter ot form.
Council listened to contentions
that the Sunday law may be un-
constitutional because applying
only to legit shows, by providing
that there shall be one day of rest
In every seven for legit actors, but
not to vaudeville or burlesque play-
ers.
It is an acknowledged fact that
legit actors appear in vaudeville and
picture theatres on Sundays, also
that attempts to stop such shows
have been thwarted by the courts,
all complaints having been tossed
out In recent years.
Equity's leaders are desirous of
opposing Sundays unless actors get
extra pay, but the matter Is ex-
pected to be settled at the annual
meeting May 27. Disposition as to
Sundays by the Actors Forum,
which Introduced an Independent
ticket for the election on that date,
may loom up as Important In de-
ciding tlie issue,
jrt At the Council meeting Tuesday
(14) thorc were several additional
hours devoted to discussing Sun-
days. Resolution adopted was to
the effect that Frank Gilthiore sliall
present the Sunday matter at
the annual meeting and that no
publicity be given the Council's
viewpoint In advance, so tliat mem-
bers may receive the remarks with
'an open mind.' Whetlier It shall
be proposed that the constitution-
ality of the Sunday law be actually
pre.-;> I ' l'!iirt>' w.Ts ii"it Indi-
cated,
Fortune Gallo's San Carlo opera
company closed 36 weeks on the
road In Pittsburgh- Sunday (12)
night and may not reopen until Sep-
tember In Montreal unless financial
details for a Mexico CJty engage-
ment of four weeks are straightened
out. This, to commence June 1, en
tails a 126,000 advance placed In
escrow In a New Tork bank.
Mexico's revaluation of its silver
currency Is the sole hitch to a pre-
booked deal for a month In the capi-
tal city.
Gallo had a $10,000 weekly over
head with hla company of lOS peo
pie, and averaged $20,000 to $25,000
weekly gates en tour.
Impresario engaged his own audi-
toriums, but always played under
civic auspices, chiefly boards ot
trade and chambers of commerce,
with occasional women's and kin
dred clubs as sponsors.
Colored 'Sailors' May
Go Out on Negr. Circuit
Colored cast presentation of
Sailor Beware,' now in the second
week at the Lafayette, Harlem,
N, y„ may be sent over the Negro
circuit, made up of houses In half
a dozen Eastern stands. Bookings
proposed would start in Philadel-
phia, with Washington and Norfolk
following.
'Sailor' Is being played at 7dc top.
The Lafayette date Includes Sun-
days, there being no Interference
from police, generally true of Green-
wich Village and Second ave. also.
Shephard Triiabe and Mack Hlllard,
who are operating the colored re-
vivals, will present 'The Front Page'
at the Lafayette niext week.
'WALTZ' ON AIR
AS RUN
TESTER
Further testing the hypo power of
radio to bolster attendance, 'The
Great Waltz,' Center, N. Y., went on
the a:ir Sunday (12) night for the
sixth time over the NBC coast-to-
coasrt network. Broadcast ""was for
3d minutes and without announce-
ment.
Idea of taking to radio in mid-
May, at this stage of the run (34th
week) is to get some indication of
the chances to extend the engage-
ment through June. Management
figures It may be necessary' to lay
off that month because usually low
number of visitors to the city at
that time. Should there be a June
shut-down, 'Waltz' will resume for
July and August before going on
the road.
First five airings of 'Waltz'
brought Immediate box office re-
actions and during Lent the gross
made a record jump of over $7,000
the week following a Sunday night
broadcast.
Next Sunday (19) night an hour's
broadcast of 'Waltz' and other
scores of the two Strausses, father
and son, will go out over WOR and
afiUlated stations (Mutual chain).
Through the "Waltz' radio connec-
tions there Is no time charge for
the show, but each broadcast costs
$1,000, money going to actors and
musicians.
$90,000 ADVANCE SALE
FOR ST. LOUIS OPERAS
St. Louis, May 14.
Richard J. Lightner, chief of the
box offlce staff of the JHunlcipal
Opera Association and three assist-
ants are buried to their cars in the
task of checking the 800,000 re-
served seats available for the 1935
performances of the twelve operas
which will begin June 3.
May 20 will see the opening of the
box office for sale of scats to pa-
trons who have purchased seats for
all 12 performances and to new sea-
son subscribers. Biggest advance
sale In the history of the Institu-
tion shows that season orders have
passed the $90,000 mark and It Is
expected that the $100,000 mark will
be reached befo^-e the seat sale for
Individual operas is opened on
May 27.
Toronto's Yiddish Legit
Toronto, May 14.
Claimed as the first of Its kind in
the Dominion, a new Jewish theatre
group has been organized here to
encourage Jewish acting, playwrit-
ing and production In Canada.
Mover of the plan is Alfred Slule,
who directed the winning pl.ay in
the Dominion Festival of Jewlsli
Drama at Ottawa. His henchmen
are Max Sugrin, Harvey Dobbs and
Robert Kesten, First production
still in the discussion stages. The
Standard, former Jewlsli Icgit house
here, went pictures six monllis ago.
ETHEL BARRYMORE AS
CAPITAL GUEST STAR
Washington, May 14.
National Theatre Players, Capi-
tal's own stock company, figures to
boost current local season with
guest appearances of headllners.
Ethel Barrymore to lead off with
Maugham's 'Constant Wife' begin
ning Monday (20), National Players
in support.
Following week has Florence
Reed dated for 'Shanghai Gesture.'
Stock troupe has done reasonably
well with first three plays of season
'Accent on Youth,' 'Petticoat Fever'
and 'Bishop Misbehaves,' latter be-
ing the current offering. Press Is
kindly, but public apathetic.
McGuire Tosses 'Sweetheart' Shindy
For Woods; Ducked Chumping His Play
NEBRASKA REP WAR
Boyes, McOwen Shows Pick Lincoln
at Same Time
Lincoln, May 14.
There'll be a rep war In this area
starting June 2. That's the opening
date for the R. J. McOwen show,
which Is slated for the Capitol
Beach, local amusement park.. On
May 20, Just outside of Lincoln, the
Chick Boyes Players will set up
their tents. E. C. Blckford, ad-
vance man. Is here billing for the
latter outfit how.
Beach tent group will go free with
an admission to the park, which Is
only a dime. However, there'U"Ti6 a
reserve seat tack of probably 16c
once on the Inside, and most of the
seats-— ccsewed. Boyes show goes
for a 8lme\n and a dime to sit.
McOwen tent plan Is to accommo-
date, 1,100, Boyes show 900. For-
mer company sports 24 people and
the latter 16.
People went for the Boyes show
in great shape here last season,
stretching an intended one-month
engagement Into four.
LEGION, POLICE
SOFTEN 'LEHT'
ON COAST
Hollywood, May 14.
New Theatre League break-In of
Waiting for Lefty' at Laguna
Beach, arty colony- In south Los
Angeles, ran Into a peck of trouble
May 10 when John Law and the
American Legion threatened to
break up the show and throw the
cast in jug.
Legionnaires demanded the dele-
tion of the communist propagancjia
and police ordered the profanity In
the play eliminated. Expurgated
version was given May 11.
Communist film, 'Fragments of an
Empire,' was denied a showing In
conjunction with the play. 'Lefty'
opens the Hollywood Playhouse
May 21.
S. Jay Kaufman, recently arrived
from the east, staged 'Lefty.'
Following the double bill engage-
ment. Guild win do James Knox
Millen's 'Quick and the Dead.' Deal
is also on to present 'Banned in
Boston,' musical satire by Maurice
Raft and Buddy Schulberg, sons of
Harry Raft and B. P. Schulberg.
ENGAGEMENTS
James Rennle, Bruce MacFarlane
Lee Patrick, Sally Phipps, Albert H
Van Dekker, Calvin Thomas and
James Spottswood, 'Knock on
Wood.'
Walter Hampden, 'Seven Keys to
Baldpate.'
Viola Frayne, Matthew Smith,
Len Doyle, Ruth Holden, Harold
De Becker, Marcel Rosscau and
Marjorle Dalton, 'Weather Per
mltting.' (Complete cast.)
Doctors' Equity Assn.
Base Organization on Theatre Body, and
/ Offer Medical Care to Equity Members
Claiming a membership of 1,400
New York doctors formed a new
group, calling themselves the
Physicians Equity Association, has
received press attention. Aims in-
clude elimination of free clinical
service to patients able to afford
same and the Introduction ot legis-
lation to correct abuses In the prac-
tice of medicine and surgery. The
medicos are seeking compensation
whicli they claim has been denied
frequently since the start of the
depression. There are 1|),000 doc-
tors In the state and 150,000 in the
country. It being proposed to make
the organization a national body.
Constitution and by-laws of
Actors' Equity Association were
used as a pattern for the regulations
adopted by the .doctors, but the
medical men do not aim to seek a
union charter. Funds to llnance a
campaign for membership will be
raised by a benefit dated for the
Center tlieatre, X. Y., May 26, also
luncheons and receptions in other
spots.
Sponsors of the doctors' organiza-
tion called several times at J-:quity
headquarters and aslanl advice. In
return for the courtesy, a promise
was made that any I'^qiiity member
without funds, and in need of medi-
cal atlention, would be treated
gratis.
Beverly Hills, May 14.
Beverly Hills had 'Sweetheart
Night' the other evening when Wm.
Anthony McGulre threw open the
portals of his Bev- Ills mansion,
formerly the domicile of Marleno
Dietrich, to have the boys who mi- '
grated here from B"oodway pass
out the glad mitt to Al H. Woods.
McGuIre says reason he threw the
party was because Woods was the
only Broadway producer who was
not sucker enough to produce one
of his plays. Woods tried to cross
him up on the crack by saying he
nearly did, but 'Fools,' the play, was
one based on war elements and the
armistice came along just as he was
reading it and designing a 24 sheet
board, so he changed his mind.
Party brought out all the boys
who knew Woods and Broadway.
There were the two Selwyn broth-
ers. Arch and Edgar; Jesse LasUy,
E. Ray Goetz, Al Lewis; Max Mar-
cin, Sammy Shipman, Jack Rob-
bins, Johnny Zanft, Seymour Felix,
Kalmar and Ruby, Kahn and Don-
aldson, Warren and Dubin, Lew
Alter, Billy Grady, Bert Hanlon,
et al., et al.
Naturally, the guest of honor had
to go for the ribs. Bert Hanlon in-
troduced him as the boy who was
always behind the eight ball in a
Bowery pool room until Sam Harris
camei along trying to sell a watch.
Then he said Woods got one, too,
and the boys went Into show liu!<i-
ness and produced 'The Fatal Wed-
ding.' They got a Sullivan for a
pai-tner, was the story, and though
they used his name as first in the
firm lineup they always had him in
the middle, until they shook him to
hit Broadway.
Then a press agent was use. I to
rib Woods on a new play he wanted
read and produced, which kind of
annoyed Al, who was more inter-
ested In the Corona-Coronas that
McGuire was passing out. Woods
also wanted to make, a speech but
the boys just would not let him
tell them how to run Hollywood, so
he had to listen to a lot of enter-
tainment provided by the sons
writers. Bill Robinson and a score
ot entertainers who were brought
In during the evening.
Party was strictly, stag.
Sextet of song writers were- in,
for plenty of ribbing early in the
evening as a trio of Hawaiian In-
strumentalists played songs ot a
team whom the other boys just
figured as upstarts, and kept It go-
ing for hours.
Current Road Shows
Week May 13
Abbey Players, Hanna, Cleveland.
'Accent On Youth,' El Capltan,
Los Angeles.
'As Thousands Cheer,' Broadway,
Denver, 13-15; travel, 16; Shrine
Aude, Des Moines, 17; Masonic
Aude, Davenport, la., 18.
'Chickens Come Home,' Mayan,
Los Angeles.
'First Legion,' Phila-
delphia.
'Hollywood Holiday,'
cago.
'Kitty Dooley,'
wood.
'Laburnum Grove,' Wilson, De-
troit.
'Life Begins at 8:40,' Cass, De-
troit.
'Mary of Scotland,' Crianger, Chi-
cago.
'Parade,' Colonial, Boston.
'Taming of Shrew/ Paramount.
Toledo, 13; Victory, Dayton, 14;
Memorial Aude, Louisville, 15-16;
English, Indianapolis, 17-18.
'Three Men On a Horse,'
Chicago,
'Three en On a Horse,'
esty's, Montreal.
'Tobacco Road,,' Belasco, Los An-
.i?cle.<>.
Roberli for White
IloUywooJ, May II.
Lyda Robei-Li h.is been booke
for tlie new George White's 'Scan-
d.Tls' (stage), followln.cr completion
of her picture work here.
'Typhoon,' opcrella; Pierre Di
Keeder will present around Labor
Day. Ctcorgo Rosener ■wrote the
libretto, lyrlc.i were done by J.
KiUrn Bronnan; Mr. I)<? Uc'.'(l(-r
composed music.
LECITIMAYE
All 5 Theatres in Loop lighted;
Abbey Group $8,500, 'Scotland' 19G
Chicago, May 14.
yive shows battled It out for busi-
ness last week and lour of them at
least went away eatlsfled. The fifth
left after a disappointing three-
week engagement which started
■weakly and built only on the 'last
weeks' announcement.
Prize money of the session went
to the Abbey Theatre Irish Players
on the one-weeker at the Blackstone
and to the American Theatre So-
clty-Theatrc Guild 'Mary of Scot-
land' production at the Erlanger. It
■will be at least a month before
'Scotland' decamps, with tickets al-
ready selling to June 1.
"With the exit of 'Life Begins at
8:40' after three ■weeks and the Ab-
bey Players after one week list of
plays Is down to a mere trio and
nothing Is slated for entry into town
until 'Laburnum Grove.' Shuberts
are worrying about a house for this
play. Have only the Grand avail-
able and that's too big a spot for
the quiet drama.
Estimates for Last Week
Abbey Theatre Irish Players,
Blackstone (1,000; $2.50). One week
to excellent biz at $8,600 on second
visit to town. First trys In February
was a long stay to flno figures.
Nothing else slated In house. Had
been negotiating for Nazlmova In
'Ghosts,' but deal has chilled.
.'Life Begins at 8:40,' Grand (1,-
200; $3.30). Off after three weeks.
Closing notice announced after fair
start on Initial session, which perked
the final two weeks, but not enough.
L.ist week $24,000.
'Hollywood Holiday/ Selwyn (1,-
000; $2.20) (4th week). Cut top
somewhat to appeal to the straight
picture fans and building up seats.
Last week continued oke at $7,600.
'Mary of Scotland,' Erlanger (1,-
200: $2.85) (2nd week). Smashed
through on Us first week of this
sixth and final American Theatre
Society production to walloping
$19,000. Will stick four weeks
more easily.
'Three Men On a Horse,' Harris
(1,000; $2.75) (7th week). Comedy
galloping along with no signs of
even going into the stretch yet.
Holding rcmarltably for the season
and run at better than $11,000.
No Hopper Opera
Charlotte, N. C, May 14.
DeWolf Hopper Comic Opera Co,,
scheduled for North Carolina dates,
has cancelled Its Gilbert and Sulli-
van 'Mikado' bookings.
Notice says Mr. Hopper 'Jiist able'
to take care of his radio broadcasts
this spring.
LEGION' WEAK
$5,000, PHILLY
Philadelphia, May 14,
That return engagements are un-
satisfactory In Philly is again being
demonstrated by 'The First Legion'
at the Chestnut.
Drama played a two weeks' en-
gagement at the Garrlck early in the
winter. Started mildly there but
built to capacity or near-capacity
In its second week. Brought back
to town, this time at the Chestnut,
it was given the advantage of an
extensive publicity campaign that
Included tle-up8 with many promi-
nent Catholic organizations and
church groups. Despite which,
there was a disappointing lack of
activity at the b.o. Two weeks or-
iginally scheduled with hopes of be-
ing lengthened to four, will be
plenty.
On the other hand, the special
(Wee and Leventhal) company of-
fering 'The Bishop Misbehaves' at
the Broad, received anything but
good notices on its opening. Lean
and Mayfleld, stars, were called by
the crlx badly miscast Neverthe-
less, the following of this pair here
in Philly Is of such strength that
btz built steadily and what was
originally supposed to be a fort-
night's stay probably will be four
weeks. First week's gross esti-
mated at $6,000 with better due.
Next booking is Earl Carroll's
'Sketch Book' revue, now dated for
Tuesday (21). It will probably stay
11 days, although possibly scram -
mtn? after nine, .'--use is the For-
rest and this date is apparently
fairly well set now. 'Life Begins at
8:40' (return) Is also mentioned for
the Forrest.
Erlanger is mentioned for a try-
out booking of 'Is This a Zither?'
with Constance Blnney, but that's
In the dubious class. 'Laburnum
Grove' Is also a possibility.
Estimates for Last Week
'Bishop Misbehaves' (Broad), 1st
week). Despite adverse notices, biz
grew. Lean and Mayfield following
credited; ought to make a run of It;
$6,500 and bonnd to jump.
'First Legion' (Chestnut, Ist
week). Return engagement and dis-
appointing. Despite fine campaign
only $5,000. Two weeks will be all.
'YOUTH' 9G'S IN
L A. AS 'ROAD'
ENDS RUN
]^()s Angeles, May 14.
After playing to most consistent
grosses any legit has garnered lo-
cally" in several years, 'Tobacco
Road' is winding up at the Belasco
next Saturday (18), ■^\-ith nine ■weeks
of satisfactory profits back of it.
Piece at no time during local run
reached its stop-gap mark, but San
Francisco booking has been so long
delayed that pressure was brought
to bear on Sam Grlsman, who with
Author Jack Kirkland Is producing,
to move the big grosser north for
Its run at the Curran.
'Accent on Youth' continues to hit
a steady pace at the El Capitan and
Is good for at least two more
stanzas.
At Hollywood Playhouse, 'Kitty
Dooley of Times Square,' Initial
production of Hollywood Theatre
Guild, winds up this weekend after
three stanzas, to make room for
Coast's first legit dual policy, 'Wait-
ing for Lefty' and 'Till the Day I
Die'
'Chickens Come Home' ha.s one
more week to go at the Mayan,
where It is in on a straight rental.
Estimates for Last Week
'Accent on Youth* (EI Capitan,
4th week). Nicked another nifty
$9,000, with no letup in sight, al-
though picture cng.igcment.s may
compel Otto Kruger, featured, to
call <a halt after two more weeks.
'Tobacco Road' (Belasco) (8th
week). Held strong at $S,000 and
will probably lncreu.se this several
grand on fln.il stanza.
'Kitty Dooley of Times Square'
(H<illywoo(l 1 k.yhou.sp, 4th week).
Getting by nicely with aUl of -ser-
vico cIiarKo pu.s.se.s and garnered
$1.5nn, which Is oke.
'Chickens Come Home' (Mayan.
1st week). Depending almost en-
tirely on service oliarKo ducats, but
liicltv to hit $1,000 on Initial stanza.
CAIRNS EEADYING
Monona, la., M.-xy 14.
Warren Cairns, heading an Iowa
Block aggregation, is readying hi.s
troupe for a summer swing around
the Klick.s and hooking likely .^pots.
May take over the Dnbiunio, la.,
p<^>nsley'Orpheum, Singer house,
wlion It folds for the. .<;\in)nipr.
Inside Stuff-Legit
Patterson McNutt, who went Hollywood for Paramount and is now
writing on the Fox lot, squawks, with the object of establishing the Iden-
tity of the guy who dubbed the 45th st. block, between Broadway and
Eighth avenue, 'The Street of Hits' — Just for the record. It was Pat
himself.
At the time (1931-32) McNutt rated himself a 'desperate producer,'
having revived 'Hay Fever' at the Avon (now a CBS radio playhouse).
On the street were six successes — 'Counsellor at Law,' 'Reunion In Vi-
enna,' 'Of Thee I Sing,' .'Cynara,' 'Laugh Parade' and 'Springtime for
Henry.'
'Fever' wasn't doing so well. McNutt tried to outsmart the other man-
agers by running extra space ads carrying the titles of the other six
shows with his own added but no producer's name mentioned. Catch
line was: 'Buy the hits on the street of hits.' All he got out of it was
the satisfaction that the slogan stuck, for 'Fever' ended in the red.
However, McNutt wants the credit and concedes that i3_the Hollywood
Influence.
Pulitzer Award Pushes 'Old Maid'
To $15,500, Top B'way Drama Figure
After the premiere of 'The Hook-Up,' the Jack Lalt- Stephen Gi-oss
satire on radio at the Cort, N. Y., last Wednesday (8), there was a broad-
cast from the stage over WNEW. On following days there were fre-
quent spot broadcasts over that and other stations plugging the show
which countered the weak press. Amalgamated Broadcasting Company
is the play's name of a radio chain, that being the same used by the
defunct system headed by Ed Wynn.
First night was a very un-typical first night. More like a nlte club
opening than a legit. More radio and nitery press reps and newspaper-
men than dramatic. Accounted for by Mack Millar, p.a, for the show,
said to be his first dramatic assignment, being a cabaret and a radio
press agent. The theme being radio, plus the multiplicity of radio chat-
terers now crashing the nite clubs because of the interlocking entertain-
ment, the legit show's publicist made the Jack Lait-Stephen Gross show
look like a ringside reservation list.
Three fern stars have lightened Broadway's spring period which Is
unusual. They are Katharine Cornell in 'Flowers of the Forest' (Beck),
Grace George in 'Kind Lady' (Booth), and Tallulah Bankhead in 'Soriie-
thlng Gay' (Shubert).
Appearance of Miss George In 'Lady' marks her return to the stage
after several seasons. Play is presented by Potter & Halght, young
managerial duo who attracted attention last season with 'Double Door'.
It Is Edward Chodorov's first real shot at Broadway, his maiden effort
being a collaboration, 'Wonder Boy,' which flopped.
With 'Lady' launched, the young managers went to the Coast, under
contract picture assignments. Show Is in at the Booth on a four
walls rental.
While many concert and opera instrumentall.sts are 'non-Aryan' and
Germany Is politically as well as artistically barred to them, the G< rman
concert field on the other hand is experiencing great difficulty in booking
concert and operatic singers of any creed.
One element Is the general artistic world's attitude that the Nazi
regime is oppressive, and the other phase Is that a Nazi engagement
may mean the loss of the American market owing to the U. S. attitude
against the Hitler regime. With radio and a more advantageous general
sliow business in America, this is an equally important element.
Return of Mary Pickford to legit in a Coast company of 'Coquette'
coines at the end of two years' negotiations, perhaps a record. Henry
Duffy, who presents the show, has onglod that long to get Miss Pickford,
postponements being due to pre.ss of .star's radio and writing engage-
ments.
Los Angeles 'Times used a new twist on Annie Oakleys to liven up
lagging voter interest In last week's election. Paper, Interested in sev-
eral ballot propositions, offered free ducats to 'Tobacco Road' at the
Belasco, for all voters In the precln'-t showing the highest percentage
of X-stanipors on the day's balloting.
Management of 'Ceiling Zero,' aviation play at the Mu.sic Box, N. T.,
meticulously abstained from any press comparison but ween the tragic
crack-up of the tran.s-contlnental plane in Missouri la.sL Wf-ok und the
crash effect in tlio play. On the stage failure of the two-way radio
telephone to work and fog arc the causes of disa^t^r.
Louis Glaum, who operates the Little Theatre of tJnIon .Square In Los
Angeles, has Inaugurated a series of amateur on';-ai t play tryouts, Idea
being a create additional IntercPt in little tlieatre movr-menrs In the Co.-ist
metropolis.
Combo thcatro-nlght club in Hollywood h;is gone the service charge
pass gag one better by offering a discount to persons -who distribute
ducats calling for a 40c charge at the b.o. ni'^trlhotorf; of the copi< ons
rnn get choice t.ible seats at two hits '^nrli
Winner of the Pulitzer prize, 'The
Old Maid,' rnoved smartly to lead-
ership of Broadway's dramas last
week, getting $15,500 which 'was a
jump of $4,000 over the previous
week's gross. Saturday business at
the Empire was exceptionally
strong, whereas the sunny weather
socked most other box offices.
Season of 1934-35 has two more
weeks until its technical termina-
tion, but there will be some hold-
overs and 'Old Maid' is now of that
group. Most of the other leaders
also qualify but that may not in-
clude the former front running
'Petrified Forest,' which has been
steadily slipping. Sure things In-
clude 'The Children's Hour,' 'Three
Men on a; Horse' and 'Personal Ap-
pearance.'
Brace of surviving musicals are
both candidates with 'Anything
Goes' having call on the entire field.
'The Great Waltz' Is considering a
June shut-down, with resumption
in. July. Business this week will
probably decide.
First of the scanty list of summer
muslcbls is due next week, 'Parade'
at the Guild. Two other attrac-
tions will make up the premiere
card, 'Weather Permitting,' Masque,
and 'The Young Go First' Park (Co'-
lumbus).
Any Saturday now may see a
flock of withdrawals, many -attrac-
tions being on a week to week basis
although none are deflnltely an-
nounced to close this week. Only
arrival last week was 'The Hook-
Up' at the Cort. It drew mostly
unfavorable notices but radio plug-
ging may overcome the handicap
and bolster box office Interest.
Estimates for Last Week
'Accent on Youth,' Plymouth (2l8t
week) (C-l,036-$3.30). Summer
holdover try not decided on; mod-
erate business; around $7,000 last
week.
'Anything Goes,' Alvln (26th
week) (M-l,325-$4.40). Broadway's
leader still In the big money and
could easily span the summer;
around $30,000 last week.
'Awake and Sing,' Belasco (13th
week) (CD-l,000-$3.30). Made the
grade to fair money and plenty of
plaudits; averaging around $9,000.
'Ceiling Zero,' Music Box (6th
week) (D-l,0u0-$3.30). Okay on
lower floor; title may be why bal-
cony is off;- claimed around $^,000,
which makes money both ■ways.
'Children's Kour,' Elliot (26th
week) (D-922-$3.30). Little af-
fected by s.unny Saturday and the
pace again $12,500; rep should eas-
ily carry dramatic hit well into
summer.
'Fly Away Home,' 48th St. (18th
week) (C-8B9-$3.30). One of the
week- to- week shows getting by on
small grosses; estimated at $3,000
last week.
'If a Body,' Biltmore (3rd week)
(CD-991-$2.75). Improvement
claimed over bad start, but takings
around $2, .'500; must be bettered to
stick.
'Kind Lady,' Eoolh (4th ■week)
(CD-708-$3.30). Was $1,000 ahead
until Saturday, when most shows
were socked; still maintained its
$9,000 pace; very good in spot.
'Old Maid,' Empire (19th week)
(CD-1,'090-$3.30). Pulitzer winner
hopped up to $15,500, which topped
the dramas last week; ticket sale
extends into July.
'Personal Appearance,' Henry Mil-
ler (Slst week) (C-944-$3.30). Com-
edy standout figured among best
holdover posHlblUtles; with pace
around $12,000 — plenty profit both
ways,
'Petticoat Fever,' (Rltz (11th
week) (C-918-$3.30). Moderate
money comedy which has drawn
shifty gros.ses; cut rating helping to
better than $7,000.
'Post Road,' Ambassador (23rd
week) (f;]J-1.156-$2.75). Another
week to weckcr; cut rates and two
for ones may bring around $2,000;
cast reported on minimum salaries,
'Something Gay,' Morosco (3rd
week) (CD-yCl-$3.30). .Second week
estimated around $5,000; about same
as starting pa'co, not counting first
night support.
'The Bishop Misbehaves,' Golden
(13th week) ((;-l,10C-$3.30). Mod-
erate inoney sliow which made the
grade; last week estimated around
$0,000.
'The Great altz,' Center (S-lth
week) (O-3,i:!3-$;!.30). Low gro.ss
mark last week at $25,500; show
getting fourth air plug with summer
holdover objective; may lay off In
June and resume in July.
•The Hook-Up,' Cort (2nd week)
(C-l,054-$3.30). Opened middle last
week to good premiere; weak press
crimped pace thereafter; picture
rights biding reported.
'The Petrified Forest,' Broadhurst
(19th week) (D-l,116-$3.30). Ap-
proximated $12,500 last week; that
was a further drop and lowest mark
since opening; doubtful of summer
stay.
'Three Men on" a Horse,' Play-
house (16th week) (C-860-$3.30).
'Old Maid' edged this one out for
non-musical leadership last week,
but race bet comedy well over
$14,000; virtual capacity at night.
•Tobacco Road,' Forrest (75th
week) (C-l,107-$3.30). Down under
$4,500 last week; may be even break
with house on rental; another sum-
mer try doubtful.
'To See Ourselves' Barrymore
(3rd week) (CD-l,096-$3.30). Was
slated to close last Saturday but
picked up to $3,500 and held over.
'Waiting for Lefty' and 'Till th«
Day I Die,' Longacre (8th week)
.(D-1,019-$1.G5). Propaganda one-
acters getting by with takings
around $4,600.
Added Attractions
'Black Pit,' Civic rep theatre;
mine drama In last weeks.
GUILD TARADE'
SLOW IN HUB
Boston, May 14.
Bean town has only one legit at-
traction, the Theatre Guild 'Parade'
at the Colonial. First week n.s.li.
at $9,000.
'Life Begins at 8:40,' which had a
successful opening at start of the
season here, returns for one week
at the Opera House May 20, with
scale of 65c to $2.20.
Abbey Theatre Players take over
the Hollis for two frames at $2.20
top, starting. May 27, with about
twelve plays In the repertoire.
Pop concerts opened their percn-
niel two spring months at Sym-
phony Hall last week;
Estimates for Last Week
'Parade,' Colonial (1st week). Bos-
ton crlx whammed this new Guild
revue, focusing attention on the
communistic mood. A faint follow-
ing, plus the regular subscribers,
turned In about $9,000 for opening
week, One more week, but Satur-
day night performance will be ell -
Inated.
'Ask Herbert" on Coast
Los Angeles, May 14.
'Ask Herbert,' new farce comedy
by Katherlne Kavanaugh, will be
produced tonight (Tues.) by Louise
Glaum at the Little Theatre of
Union Square.
Cast includes Herbert Vigran,
Paul Horby, Lelah Tyler Carnahan,
Barry Klrt, Don MacDonald, Rob-
ert Bordonl, Haddle Clayton, Mal-
colm Graham, Jean Dorn. Dan
Broday directing.
SHOWBOAT
For Rent or Sale
Seats 600; good stage; Elec-
tricity; living quarters 30; kit-
chen, showers.
Apply Room 105
12 W. 44th St. Van. 3-2233
DICK and EDITH
BARSTOW
Jnt«rntitlonDl Dancing Favorltew
Week of May 17th
EARL, PHILADELPHIA
1. MILLER
Stride with "STROLLIES"
A New Shoe for a New Season at a New Price
75
Tbe "Strollle nag"
Ingenue I" 1 '^'^'^ "''"^""r"
Modch '"^t'^l-'B- $2.00
I 552 Broadway^Cor. iCUi street. Open to 9 P.M.
7'
i {'
56
•VARIBTX'S* LONDON OWICE,
8 St, Martin's Place, Tiatalgta Sauura
FOREIGN SHO'I^ NEWS
Telephone Telnpla Bar MU>0«M
Ckbto Addresai TABIKTV, LONDON
Vienna's 49-Seat Theatres, One-Man
Orchestras, to Evade Heavy Taxes
Vienna, May 3.
'Throu.^li Hose-colored Glasses'
('Durcli (lie rosa Brllle') Is the title
of new sprinb' review at the Lleber
Aiigustlnc, one of the most popular
of Vienna's little art theatres.
These little art theatres are the
answer of yoiine Viennese actors,
actresses,, and producers to the
theatre crisis. Unable to find em-
ployment in the established old
theatres, and too poor to set up new
regular theatres of their own, they
have hit upon an ingenious method
of briuBinn their talents before the
public.
They have rented large rooms,
located prefe-rably behind or below
coffee houses, and seating the-
oretically only forty-nine people.
Actually as many as a hundred and
fifty or so p^-rsons have been known
to iit into these rooms quite well.
But the theoretical limiting of the
size of tlie audience to forty-nine al-
lows the little art theatres to escape
the heavy theatre tax. Their prices
of admis.ilon are low — not even as
much as the cost of good seats at
film houses. Writing, producing,
stage setting, costuming, and acting
of the little art theatre productions
arc all done by very young people.
Martin Magner, producer of
"Through Rose-colored Glasses' has
admirably sensed the special de-
mands of the small stage In this
new review. Franz Eugen Klein is
both the composer and the entire
orchestra.
Most striking number on the pro-
gram is 'John Walker,' a sketch by
Gerhart Hermann Mostar of a mur-
derer who spent the night before his
execution writing several hundred
letters, of which one was to be
mailed each month to his mother
to keep her from knowing about the
fate of her son. Hllde Volk does r,n
excellent bit of acting in this stretch.
Among the young men, A. M. Hauke
proves himself a versatile artist.
CHARIOT REVUE
E IIRACLE
MAN' N.S.G.
Not Cricket
Barcelona, May 3.
Eduardo Borras, dramatic
editor of El Dla Graflco, who
has been rather rough In his
printed reports on Rodolfo
Blanca of the Theatre Victoria,
was Invited by the actor to
visit him in his dressing room.
When Borras arrived, Blnnca
locked the door and, got busy.
According to his own news-
papci- he was 'Injured in word
and in deed,' and had to be
taken to a medical clinic aft-
erward. Newspaper says the
attack was 'ungentlemanly and
hardly correct.'
period from April 4 to June 16, 1935
(one-fifth of a year), with balance
being, mad© avallaUle when and If
congress extends the recovery law
and the recovery board' continues
the leglt pact.
Remainder of the proposed J5,000-
a-year outlay breaks down as fol-
lows: Stationery and supplies, $300;
postage, $200; printing, $300; steno-
graphic reports of meetings, $600;
traveling, $500; telephone and tele-
graph, $250; legal, $500; and mis-
cellaneous, $360. Which added to
the amount believed necessary for
ticket rule enforcement totals
$5,000. v_
No date has been set for filing of
protests, but deadline probably will
be announced later this week.
FULLERS MULL
VAUDE RETURN
Sydney, April 20.
Understood that Fullers may try
a big vaude revival when Us pres-
ent pic arrangement with G.T. ex-
pires.
Sir Ben Fuller is known to be in-
terested in a vaude-revue venture
in Melbourne at present, but that he
will throw over his present Brit-
ish film policy, entirely for vaude Is
doubtful.
The vaude-revue swing in public
favor experienced in both Sydney
and Melcourno has been astounding.
Frank Neil has hit high In Sydney
with 'On With the Show," unit, in-
cluding Joey Porter, Nice, Florlo,
and Lubow, running for six weeks.
Ernest Rolls with his 'Rhapsodies
of 1935,' including Strella Wilson
Roy Rene, Cls and Buddy Rogers
and Deslree goes Into its 10th week
in Melbourne. Also Dante, magi-
cian, is playing with Eddie Lesley,
Jane Ayr, Alex Pleon, Nick Morton
and stage band in Melmourne.
Next week F. W. Thring brings In
his 'Crazy Revue' from London with
Joe Young, Ganjou and Juanlta,
Four Jokers, Gerlys and Lydln,
Keith Clark, Ida Le Roy, Low and
Wobster, and George Wallace.
London, May 14.
'Shall We Reverse?' new Chariot
revue, had its delayed opening at
the Comedy, Friday (10), and looks
in. Show stars June and was to
have opened a week previous but
was held up when a fire destroyed
all the costumes at the last minute.
'Miracle Man' at the Victoria Pal-
ace Monday night (13) is Seymour
Hicks' own adapation of the faith-
healiiiR book and film by Frank L.
Packiird, with Hicks producing. It's
crudely done, that going foi> the
writing;, acting and production, but
it's likely to please popular audi-
ences.
SPAN. SOCIETY NIXES
LEGIT BROADCASTS
Barcelona, May 3.
Slianisli Authors' society has
adopted a resolution forbidding
broadcasting ojf plays from theatres
In the future. Bad for business,
they say, and business is bad
enough as is.
Moves are being made by the
same society to establish regular
seasons for different companies In
the vai-ious cities of Spain, In an
effort to put n little life Into legit
Ipusinoss.
HARRY ROY'S $3,500
New Vaude Salary for Brit Band-
leader; $1,250 Two Yrs, Ago
I^ondon, Jfay 3.
Hurry lluy .'ind band Is booked
oil tlx- (;en('i;i! ThciUrcs time for
eight weeks. Opon.s''at Palladium
June 3 for a fortnight. Roy gets
$3,500 per week, plus percentage.
Two years ago, Roy wag the
resident band leader at the Ijondon
Pavilion, under John Southern
management, at $1,250 per week.
Radio buHdup makes the dlff.
Legit Code
(Contiiiu; (1 from page 53)
gers were ruled subject to govern
ment control and others were placed
outside is another matter of wild
speculation.
If, as tlic government has been led
to believe, the Industry generally
wants the code to be continued,
is probable that NRA will stretch
the provisions of the new law to
the extreme limit. This may be Im
possible, however, if the phraseol
ogy used in the future act Is so
strict that there can be no dispute
about where leglt stands. Govern
meht execs take the attitude that
the code has been one of the most
beneficial of all devices attempted
to rescue legit from Us doldrums
and that Federal support should go
the limit.
The Budget
A budget of $5,000 annually for
enforcement of the legitimate the
atre code has received preliminary
approval from the National Recov
cry Administration and apparently
will go into effect lats this month
Formal action will be withheld until
after opportunity has been granted
for filing of objections.
Principal item in the proposed
outlay Is earmarked for enforce-
ment of the ticket control provi-
sions. Codists set down $2,000 for
this purpose, itemizing $500 for sal-
aries of snooi>crs; $1,000 for legal
fees; and $500 for incidentals and
miscellaneous expenses.
Funds would be raised on a per
ccntago assessment basis, the fl
r,anco schtMne calling for a levy of
1-10 of 1% of gross weekly re-
ceipts from each iiroduction. No
estlmaio was submitted of probable
revenue, but codists are confident
this will yield adequate supply of
cash.
Becau-se ot uncertainly about fu-
ture of the NRA and of the code,
proposal stipulates that n maximum
of $1,000 shall be sponl for the
Gov't Help
(Continued from page 53)
number of shows presented every
season on Broadway which do mod-
erately well, but because not
smashes arc not toured. Contention
is that such plays, mostly operated
at moderate cost, figure to receive
enough road patronage to net some
sort of profit. If that were proved
to be correct, there would bo no loss
involved, and, upon the return of
confidence, managers would no long-
er seek federal backing, the argu-
ment goes on.
That an operations committee be
formed, probably named by the CA,
is one of the proposals If Washing-
ton becomes Interested In succoring
legit by supporting road attractions.
However, if such support is accord-
ed along lines of the relief shows
touring the Civilian Conservation
Camps, government backed attrac-
tions might come under the present
CCC entertainment project.
Relief in that direction is not the
managerial idea, since It primarily
aims to help unemployment and not
show business proper. Rotary stock
idea with federal siipport more
nearly would ' fill their bill, since
shows will thus -play commercial
theatres and have regular admission
charges.
Presentation of relief shows in
New York's abandoned theatres,
armories and other spots, with a
small admission fee, was suggested
early in the winter, with no definite
decision arrived at.
Plays Abroad
GLAMOROUS NICHT
London, May 3.
Musical play, written and composed "by
Ivor Novello; lyrics by Christopher Hoa-
sall: dances by Ralph Roader; stoRtd by
I^iontliie SaKon at the Drury Lane theatre.
May 2. 'JS.
Anthony Allen Ivor NovoUo
PhylllB Muriel Barron
Lord Radio Cliriord Heatherley
Deptha Potman < Sylvia Robin
Clara Potman Bottle Pucknelle
I.uca.i TeoHdale Selwyn Horican
Roaett& Spaldlnfr arle Greenhouse
Dulcio Olaaboroughr Muriel Barron
T.«r«ntl Trefor Jones
Fhoebe Minnie Rayner
Milltza Hajos ...Mary Ellis
KlnR Stefan Barry Jonee
Xico Peter Graves
r.ti'on J.ydyefC Lyn UardluR
Musical Director John Oatrell
Aldo-de-Camp Blake Glftord
Qucon Olive Gilbert
Prince Trefor Jones
Princess ....Mary I^llls
Purser Victor Bocccttl
Cleo Wellington Elizabeth Welch
ToroiKn Gentleman RudolC Bmnt
YounK Officer John Gatrell
Miss Worien Olwen Brookes
Ml.xs I'lillUiis Beryl Norpmn
If there is any bit of surefire the-
atric situation or stage mechanism
not incorporated In Ivor Novello's
latest opus, It is because there
wasn't room for It. Running three
and a quarter hours, with only one
intermission, Novello managed to
Include a great many of them.
The Drury Lane has a certain
success here, probably one of the
biggest In Its long career. In his
curtain speech, Novello paid a glow-
ing tribute to the stager, which was
no more than she deserved.. He also
spoke highly of Mary Ellis, leading
lady, who scored -a triumph..
Novello himself wrote and com-
posed the piece, which Is a mixture
of musical Ruritanla, comedy, melo-
drama, opera and ballet.
Starts oft In modern suburban
London, passes through a gypsy en-
campment a la 'Maid of the Moun-
tains,' and traverses all the domains
which the theatre-going public as-
sociates with romance, opera and
drama.
Production Is colorful and with
plenty of trick scenery.
No one thing to rave about, but
general effect certain to please.
Jolo.
Arty Legit
(Continued froin page 64)
have four or five non-pro produc
tions opening here. Average seating
capacity among these tiny theatre.^
is 350, though it runs up as high as
1,000 for the large groups. Average
price for seats Is 50c, running as low
as 26c and hitting as high as $1.65
for the more pretentious non-pro
productions. Of the 150 organiza-
tions more than 100 were able to pay
off their productions through the
gate receipts and only some 20 had
to appeal to members or friends foi-
special appropriations and dona
tions to get out of the red.
Diversified Action
In Chicago and throughout the
midwest these groups have done
every type of show: Shakespeare,
Ibsen, Shaw, Gilbert & Sullivan,
New York hits of tlio past few sea-
sons and in many instances brand
new plays. In Chicago and in tho
smaller towns th.se new plays have
drawn first ntring drama reviewers,
all of whom have gone out of their
way to give the non-pro tries every
possible break.
And from the outlook It appears
that the little theatre movement will
become even stronger in this terri-
tory next season. Last year three of
the organizations stepped Into the
loop pro picture and turned out n
couple of money-making produc-
tions. Already there are six locol
non-pro groups planning loop show!-
for September openjng.s.
Philadelphia, May 14.
Plenty of talk here over the show-
ing made by the Savoy Company,
local Group, with two performances
of the G. and K. opera, 'Ituddigore,'
at the Academy of Music lust week.
On top ot what was probably the
best newspaper showing an amateur
stage offering has had here In years,
the two performances at the Acade-
my grossed approximately $8.00l),
over three-fourths capacity.
Tills Is the 35th year th.at tlio vSa-
voy Company has i>resented n Gil-
bert and Sullivan opera In the
spriiiiT of tho year, but. tho lirst lime
tliey v/ent places.
All the flrst-strlng cricks turned
out, us well as the music men and
second-.stringera. Revlows were
ravrs.
All Rights Reserved
London, May 1.
Comedy In three ocLs, by N. C. Hunter,
presented by Hon.ild Sciulre and Gordon
Hnvliiirn. r.t the Criterion theatre, April
:'.n, '.'♦j.
victor Saltmarslv Ronald Squire
Phyllis Mnnton Nora Swinburne
Susun Saltmarsh Marda Vanne
Maid Esme Cannon
Goorce Tiirney Edmond Mreon
Murk Saltmarsh David Morkham
Mr. "Dibble Richard GooiU.-.'
This Story of a wayward husband
has nothing In It ot originality, but
sei'ves as a happy vehicle for Ronald
Squire, who thus returns to the
stage after his serious auto acci-
dent last year. He does not dls
appoint, as he is always at his best
playing a perpetual philanderer.
A susceptible novelist suggests
that his wife take a holiday while
he Invites a pretty widow for the
week-end, claiming her presence is
necessary for him to obtain atmos-
phere for love passages for his new
est book. Frankly, having designs
on the lady, he is balked through
her unresponsiveness, and the un-
expected return home of his school
boy son. He then discovers his wife
did not spend the week-end with
her mother, but that she went to
Parl.s with an admirer.
She afterwards denies this, but
the' finding of a stub of a Paris
theatre ticket on the carpet leaves
hubby seething with uncertainty,
despite the widow claiming It is
hers.
Natural and easy-running enter-
tainment, with polished perform
ances by all members of the com
pany. Should prove an attraction
for lovers of sophisticated fare.
A JO UZLET
('Good Business')
Budapest, April 16.
Play In three acts by Eugene Heltal, ot
tho Vlgs2lnhaz, Budapest.
Cast: Lily Darvas, Marglt Makay. Irene
AKay. Lstvan Somlo, Arthur Somlay, Lily
Ferity, Gabriel Rajnay.
A new play by Eugene Heltai Is
always a festive occasion. He Is
one of the few real artists left here
in an era of more or less clever
drama craftsmen. His new play is
so luiriian and sincere that, al-
though it may fail to hit the mark
as a financial success here. It will
certainly have universal npponl and
may do for the screen.
i^tory ha.? to do with a young and
penniless doctor who has to find
money somehow to keep his gam
bling old father out of prison aiid to
marry off an unhappy sister. Ho
gets the coin by marrying the ward
of a wealthy count, who is the girl's
love)-. Girl is about to have a
child and the count would gladly
marry her, but his wife refuses to
(livoico hini. He really loves Agnos
and she loves him — but meanwhile
the child must be born In wedlock
Doctor agrees to be a party to this
and marries the girl. Ho despises
hlmsolf for doing It, but finds no
way out. UntU the Countess agrees
to' divorce her husband, the doctor
and the girl must live together for
the sake of appearances. Boy has a
iflancee who finally Induces th»
Countess to agree to the divorce, iso
that the other couple can divorce,
too, the count marry the girl he
loves, who Is to become the mother
of his child, and the doctor marry
the girl wbo has been sticking to
him despite everything.
But In the meantime, the sullen
resentment and self-deprecation ot
the doctor has changed Into love for
the count's beautiful, ladylike mis-
tress who has borne her fate with
such heroism and dignity — and she,
too, has grown to love this mortified
boy who behaves like a man and a
gentleman in his most undlgnlfleil
position. Their love Is expressed
only in a few half-uttered words at
the end, just before they part, each
to marry the partner previously
picked — but the birth of this af-
fection, the little scene in which it
Is only half expressed. Is one of
those rare stage moments that tlie
discriminating theatregoer seldom
gets.
Count's mistress and the doctor
are acted with sincerity and best of
taste by Lily Darvas and Stephen
Somlo. Latter Is the young actor
who scored his first real success aa
Dr. Ferguson In 'Men In White' last
year. Somlay Is not up to his usual
standard In the part of the count,
neither Is Miss Agay significant
enough as the doctor's fiancee', but
Marglt Makay, as the Count's er-
ratic but shrewd wife, Is flrst-rate.
Jacobi.
LET'S GO GAY
London, April 23.
Revue produced by Ronald Adams,
dunces by Buddy Bradley. Stars Stevt
Geroy, Magda Kun: In cast: Jane Carr,
Rex Evans, Fred Carpenter. Shaftesbury
theatre, London, April 20.
First produced at the out-of-town
Embassy, Ronald Adams brought
this one into town with a- holiday
opening night.
Show has been gingered up from
the presentation angle, and whereas
it was previously a snappy Intimate
show, with more ideas than most,
its numbers have been Improved by
better staging.
Show was a cinch from the open-
ing curtain.
Principals, Magda Kun and Steve
Geray, married Hungarian couple,
earn rave notices. Geray, who has
done film work in England, was
leading man .in Budapest national
theatre before coming here last
year to star in a floppo musical
comady at the Duke of York's.
Music written by Frank Rubens,
American, who was for some time
with Warners.
Show has snap, topicality, and a
number of clever supporting play-
ers, Including Jane Carr, blonde lo-
cal film lead, and Rex Kvans, 200-
pound wisecracker.
Highlights of the production In-
clude a modernistic impression of
Piccadilly circus gone I'umba mad —
a good revue finale Idea — and a Him
attendant burlesque by. Miss Kun,
who has not only learned to talk
English, but sing cockney.
Loolcs good for four months or
more.
VALKYRIE
London, April 24.
;Vo\v play by Christen Jul, In three acie;
produced by the autlior at the Westmin-
ster tht'atro April-.
Gerda Ashton Joyce Bland
Jobson Varnon yortescu*
Michael Verner 'i'orln Thatcher
Paul Berling Brian Buchot
Gaby Frances Clare
Old Mr. Vei-ner 'VVllfrld Grantham
Journalists. Terence Lo Qrys, Alois Maretch
Author of tills one is a Dane. Ho
has written this play in English.
His method of thinlfing, however, is
still continental.
A very largo percentage of time
is taken up by the respective char-
acters in psycho-analyzing them-
selves. They talk about themselves
to one another, the other always
understonds, and the audience
doesn't care.
Plot concerns a wealthy girl wlio
finances a young aviator to build
a plane which breaks world records
across the ocean. Young lad Is in
love with her, but she Is stuck on
a gigolo. She finally decides to
give up her gigolo and spends the
night with tlio airman Just before
he Is going to make an attempt to
break the altitude record.
Tlion the aviator is killed and she
goes uj) in another plane, fully ex-
pecting to be liaslicd, and the audi-
once liopcs she will .get her wish.
If it Weren't so well played, the
whole thing would ho ridculous. As
is, audionco listen.^ tolerantly, and
departs, lu>i)lnt; for lu'tter luck next
(iino. Jolo,
'WOMAN' MOVES
London. May 6.
Vernoii Syivaino's 'Atid a "Woman
Passed By' lias moved from the
Dtike ot York's |to Ambassadors.
Aulhor has taken over tho male
lo^id in place of Ion Swlnley.
Wednesday. May 15, 1935
LEGIIIMAYE
VARIETY
57
Literati
Will Discuss Book Code
Book trades code as it affects tbe
bookseller will be the principal Item
of 'discus,<iIon at the annual conven-
tion of the American Booksellers'
Convention which opens at the
Hotel Pennsylvania, May 26, tor
two days.
Reported dissatisfaction in some
quarters over the code, despite the
fact that It contains book price
maintenance, something for which
the bookseller has been fighting for
for years.
Firat Mickey Mag
George Daws has been appointed
genera.1 manager, of Hal Horhe, Inc.,
publisher of Mickey Mouse Maga-
zine. Horhe will edit the mag, first
Issue of which goes on the news-
stands today (Wed.). First run,
200,000 copies, price 26c. "Will be
quarterly. Associate editors are
two radio and vauleville gag men,
Irving Brecker and A. P. Lip.ticott.
Another Scribe Lands
Another one-time member of the
editorial staff of the old New York
World has been appointed to a
p.a. position in the State Service.
He is Allan L. Reagan, named by
ConseiTatlon Commissioner Llth-
gow Osborne to the $6,000-a-year
Job as director of the N. Y. State
Publicity Bureau, which will carry
on an advertising-publicity cam-
paign for the State as a vacation-
land and ii dustrial centre.
Reagan served for the past year
as sports editor of Hearst's Albany
Times Union. One of his superiors
in the Conservation Depai'tment Is
Deputy Commissioner John T.
Gibbs, also a 'World' alumnus.
For the Sick
A mag 'Fun In Bed' is being pro-
jected by a Detroit publisher, in-
tended for distribution to hospital
patients only. Will be called
Cheerio, and publication will be
weekly. Contents will comprise
light fiction, games and puzzles.
To fully Identify the proposed
periodical, Cheerio will be subtitled
The National Magazine for Hos-
pital Patients. J. F. Thompson
editing.
3-in-1 N. Y. Locality Mag
Neighborhood News Publishing
Co. has been reorganized as the Cue
Publishing Co,, and getting out- a
new locality amusement weekly
called Cue. Mag is In three edi-
tions, serving the East Side and the
West Side of New York City, and
Westchester County.
New editor Is Jesse Zunser.
Lawes With Prison. Life
Negotiations between Theodore
Epstein and Warden Lewis E,
Lawes of Sing Sing, whereby Lawes
was to serve as nominal editor of
Epstein's projected mag. Prison
Btorjes, have fallen through.
Lawes was subsequently signed by
the newly-formed Tewhlel Publica-
tions to edit Its forthcoming mag.
Prison Life.
In the case of Prison Life, also,
Lawes will only nominally be the
editor. Actual editor will be Walter
W. Hubbard. Prison Life will carry
fiction and fact.
With Lawes o\it, Epstein has
abandoned his projected Prison
Stories. Had even dummied a full
issue to sell the Idea to Lawes.
Retailers Turn Pubs.
Number of Eastern booksellers,
Who have been planning for some
time a Join limited excursion Into
book publishing, finally get started
With 'Gertrude Jekyll,' a biog by
Francis Jekyll.
Booksellers call their undertaking
the Bookshop Round Table. The
volumes published by them will be
In limited editions, subscribed for
In advance as far as possible.
Felt by th« booksellers Involved
that they are violating no ethics by
publishing. They also point out that
a. number of book publishers main-
tain bookshops, notably Doubleday,
t)oran.
New Reprint Mag
New reprint mag, fashioned after
The Golden Book, is the Fiction
Parade. Belles its title, however, In
that It uses drawings, poetry and
Other matter beisldes fiction.
New mag differs from The
Oolden Book In that it reprints con-
temporary and recent stuff. Golden
Book uses mostly the classics. Edi-
tor of Fiction Parade Is Francis R.
Bellamy.
New Smallie
Another one of those 'lllllu' ma,ga
•n process of preparation, Spon-
for Is Herman IJartnow, who will
call It The Fellow Traveler, Initial
.issue will appear ne.\t Septemer
and will contain a miscellany of
matter Including fact and fiction.
Partnow also editing.
CHATTER
Katharine Brush has gone abroad.
Lilo Linke in Turkey to do a book
on that land.
.Helen Augur has Joined the Bobbs,
Merrill editorial staff.
Name ,of Arthur Kober's book
changed to 'Thunder Over tlio
Bronx,'
Margaret Deland, the novelist, do-
ing her reminiscences.
W.. R. Barnes has sailed for Porto
Rico and nearby points.
Jessie Ernst embarking for Paris
May 18 from New York.
Victoria Lincoln back to New
England to start a new novel.
Fourth printing for 'Devf in April.'
Same for 'Personal Appearance.'
Stella Gibbons finished her third
novel, 'Enbury Heath,' for Long-
mans, Green.
Tod Downing has quit his teach-
ing job to devote himself exclusive-
ly to scribbling.
First two days, after it won the
Pulitzer Prize 'Now In November'
sold 9,000 copies.
Real name of Henry Wade, au-
thor of 'Constable, Guard Thyself,"
Is Henry L. A. Fletcher.
Sax Rohmer due in New York
from London the end of May to chin
with his American publishers.
Horace McCoy has written a
novel about marathon dancers and
Essandess have it for publication,
Paul Engle, one of the few poets
whose books of rhymes sell in quan-
tity, doing a new volume of verse
while training with his college boat
club.
Harry Lee, publicist in Warner
Bros. New York office, had a poem,
'Bells of Callfon,^ accepted by Good
Housekeeping, will appear In July
issue of mag.
Scribner's soon brings out 'Mag-
ical City,' a book of the drawings
of New York scenes by "Vernon
Howe Bailey that have appeared in
the N. Y. Sun.
Book Reviews
Second Click
Gladys Hasty Carroll's second
novel, 'A Few Foolish Ones,' (Mac-
mlllan, ?2.50), lost no time getting
Into the best-seller classification
and is likely to stay there for a
time.
She still clings to the Maine en-
vironment, though, save for lesser
details, her Gus Bragdon might
have been spotted anywhere be-
tween the St. Croix river and liake
Champlaln. He Is the type of hard
headed, tight-fisted but eminently
square shooter to be found any-
where between those two points.
The story rides with him from his
marriage In 1870 to his death in
1930, but the 60-yoar span Is di-
vided by two time Jumps Into three
compact parts. Told in the simple,
but gripping style of her earlier
work, she holds Interest through
making her people Intimately real
and then taking thorn through their
many homely adventures. It's dif-
ficult to put the book down once it
is started.
Life of a Harridan
Fictional prize winners are not,
generally, very good from a literary
standpoint. 'Not for Heaven,' by
Dorothy McCleary (Doubleday -
Doran; $2), Is an exception to this.
Story Magazine and D-D sponsored
a $1,000 contest for a first novel by
a previous contributor to the mag.
This book and Edward Anderson's
'Hungry Men' were both considered
good enough to win and the prize
was duplicated.
'Heaven' Is an amusing story
about a tough old lady who wanted
to plant vegetables. Sometimes re-
minding of 'February Hill,' Mlsa
McCleary writes of the same kind
of homey, yet somewhat screwy
characters. It Is not as consistently
funny as 'February Hill' and Is a
bit more true to life; but reading
one can't help reminding of the
other. Not for films.
mer In a sjnall southern town and
his canvas is a big one. He has a
whole slew of characters of varying
sorts and he manages to spin them
all together. To do this he resorts
to tlie use of many short sub-chap-
tor divis snolskp,ipnisiNNNsur,h .8.2
ter divLsions, .skipping back and
forth in the narration. It Is all
basically good writing and worth-
while as fiction, but perhaps a bit
too di cult to follow for average
readers. Not for picturizatlon.
Tough World
.lacrk Conroy, who writes books in
bctwf>on editing The Anvil, Is one
of the leaders among the writers of
'proletarian fiction.' His newest
book, 'A World to Win' (Covicl-
Frlede; $2.50), falls in that class
and could easily have been much
better than It Is, although contain-
ing many really strong passages
and some fine observation.
It Is a Rtoi-y of two brothers who
tackle life in completely different
way.s, but reach the same conclu-
sion: that times are tough. Over-
written in the last few chapters,
book nevertheless leaves a memory
behind. Not for films.
Heavy Propaganda
In seeking to capitalize the recent
munitions scandals; Michellne Keat-
ing somewhat handicaps her 'Till
Heaven Cracks' (Hartney, $2). The
propaganda intrudes on an other-
wise smartly told story of a society
artist who fears the millions made
by the father of the girl who seeks
to mari-y him. Not violently a paci-
fist, but doesn't quite like the Idea
of the source.
Complications a,rewell knitted and
there are some capital character
studies. In spite of the arguments,
the story runs fluidly, but 'Just
misses being a topper.
PLAYS ON BROADWAY
Saga of the South
There have been . many book.s
written about the south In the past
few years and some of them have
been fine. Newest in the series Is
'Siesta,' by Berry Fleming (Hor-
court-Brace; $2.60), deserving of
much better gener reception than
It la likely to ^et.
Mr, Fleming's efory Is of a Bum-
THE HOOK-UP
Conifidy In two 'act.s. presented at the
Cort, N. v., May 8, '.35, by I.enllo J. Spll-
Icr; written by Jack I.alt and Stephen
Gross; Krneat Truex starred; .staged by
Frank MerDn; $3.30 top.
Florenne Mary Jane Barrett
Lawrence ...Russell Morrison
Bloomberg Philip Van Zandt
Oiccoilnl ArlBlldea de Leon
(Jrant Frederic Howard
Roper Peter Powers
victor "Vance Ernest Truex
Mary Dalnbrldge Edith Taliaferro
Virginia Bryce Helen Lynd
Paeo Boy HIchard Abert
Paso Boy Robert Elwyn
.\. J. Lamb Harold Moffet
.Ml.ss Hemingway Olive Miller
Bins Balboa Arthur Tracy
Announcer Edward Fersu.son
Rodio Engineer Charles Wagenhclm
Tappin Percy Helton
Blonde Ruth Fallows
.Mother Bryce Eva Condon
Etta Lynch Grace "Valentine
Hollls, A.B.C DouBlas Gregory
Seth G. Jay Straight. Jr.
Mlsha Snul Z. Martell
Jerry Wells Richardson
Uuby Georgette Harvey
Betty Patricia Pcardon
Harry Philip Truex
Bishop Thomdyke Frederick Graham
Brlde.fmalJ ..Margaret O'Donnell
Bridesmaid Elaine Blauvcit
Plays Out of Town
SHINING ARMOR
Pittsburgh, May 10.
Bacchanalians of Carnegie Tech present
n new comedy by Roscm-.iry fasoy and B.
Iden Payne; In three arts and one .icene;
Bt.%.i;cd by Chester Wallaic; at the Davis
theatre for two perfonnanees.. !
Shirley Davis Pattl Llitell
Stephen Davis Gcorgo "LlDyd
ICdw.Trd Davis Malcolm Mllllcan
Clara Davis , Janet Patrick
Roger Clayton .George Klltrcdge
Josephine Polly Rowles
Parker Brinlon Turkic
There Is some day going to be a
smash comedy on radio, Just as
there have been about Broadway,
the press and the races. Had these
air waves-wise authors devoted
more time on the satire It would
have a much better chance. Arriv-
ing at the tall end of the season,
however, clink possibilities arc
limited.
'The Ilook-Up' Is the best play on
x'adio to date and Hollywood will
probably take it, even if Broadway
doesn't. Playwi-iting power is pres-
ent, as indicated by the matked Im-
provement over Its try-out form in
Philadelphia. It was In three acts
for the first performances, then con-
verted Into two parts, which
promptly stepped it up.
Jack Lait and Stephen Gross, who
collaborated In writing the play,
know radio. A studio wedding Is
the big scene In the new play. It Is
hilarious, giving 'Hook-Up' its
punch and the detail seems even
more the McCoy.
Play's authenticity In the studio
scenes Is .mother pertinent, favor-
able factor. Laugh content could
have been fuller and the best guffaw
of the premiere was Inserted at the
last moment, an added Lalt contrib-
ution.
Play Jjtarts' in the board room of
the Amalgamated Broadcasting
Company, whore the execs are plot-
ting how to sell time to A. .T. Lamb,
maker of Ponce de Leon pills. I>amb
is given an audition with Victor
Vance, the 'country lawyer' handing
out sage advice, Orphan Nell being
his main stooge. Pill maker won't
go for it until Vance puts In a f;on-
vincer — a romance between tlie
lawyer and Nell, they to be m.i.rricd
at the termln.atlon of the 13th and
final broadcast of the scries.
Baby talk Nell Is not so dumb
when It corne.s to coin. She. gof'S on
tho make for Liamb and has him
falling for her. Just before the big
ail- mai-Hage Vance Is forced to sign
a new contract, which gives Nell ,a
goodly plere of the raised salary.
Supposed parson. In the robes of a
bishop, officiates In the wedding
Hcpne nic '-ly IjuIU up for laughs and
'Shining Armor' Is the new title
of the play, once called "fhe Saint's
Husband.' Piece has had a check-
ered career. Originally a solo effort
by Rosemaiy Casey, Pittsburgh so-
cialite, It was tried out first last
summer at Locust Valley and later
B. Iden Payne, then instructor at
Carnegie Tech drama school and
now director of Stratford-on-Avon
theatre in England, was called In as
collaborator. Taken for production
by the fli-m of Hanna and Nellson
with Alexandra Carlisle In the lead-
ing role, show was called off by pro-
ducers on the eve of its Broadway
premiere.
Here it's done by a group of Tech
drama students called the Baccha-
nalians, who produce one play an-
nually during the .spring. I>ast 3'ear
they did another of Miss Casey's
comedies, 'Love Is Not Important.'
There's a chance lor 'Shining
Armor,' but It still needs some ex-
tensive revisions. Has an excellent
first act, a fair second, but in the
third it collapses completely through
clumsy writing, with emphasis so
poorly placed that audience at first
performance here was guffawing at
what W.1S Intended to be semi-
tragic.
Closing scenes don't ring true at
all, and the husband's vacillating
character doesn't . quite m.ake sense
at times. Fault seems to be chiefly
In the writing, since the concluding
stanza could easily be one of the
strongest Instead of the weakest.
Amateur cast does extremely well,
everything considered, with Polly
Rowles, although occasionally a bit
too forceful, and Janet Patrick shar-
ing honors. Youngster named George
Kittredge is quite good as the earn-
est Juvenile. Single set looks thor-
oughly professional, and Chester
Wallace, Tech drama instructor,
who directed, achleve.s a llq.uld
tempo until the end, when not even
a Mamoullan could have held It
together. Cohen.
TOO LATE TO DIE
Philadelphia, May 11.
This play by Christopher Wood
won plenty of space In the dallies
because the group presenting it, the
New Theatre, was denied a license
to present It In their, own little arty
here. Was finally presented at the
Locust theatre (film house, con-
trolled by A. R. Boyd, Fox head
here).
Largely as a result of all the
stories all the first-string cricks
covered and there was consid-
erable Interest in the first-night.
Business good because of labor
groups and unions, and although
show was originally In for three
nights only, it may be held over
next week.
A laugh for all except the zealots
of the New Theatre group is the
program arrangement of names.
Characters In the play are listed
by themselves, with no actor be-
side them. On tho opposite page
the members of tho company are
listed — In alphabetical order, and
that applies whether man or woman
play.s one of the mob or a lead.
Equality for all being tho idea.
'Too Late to Die' doesn't Impress
as having a chance in the theatre
without the backing of the leftists
or extremists. As stage fare It Is
extremely unimportant, without the
sharply-edged characterizations and
shrewd Judgment of footlight quali-
ties that mark such plays a« 'Steve-
dore' or 'Awake and .SltiK.'
It Is the story of the omic
It Is there that the cast Is in high.
Testing of the microphones to and
back from the control room adds
interest as the time draws near when
the program goes on the air, excit-
ing to the lay people and certainly
funny.
Ernest Truex as Vance gives a
corking performance, putting every-
thing po.sslble Into the part. 'Through
him the spoofing of radio provides
much of the fun. Helen Lynd as the
vamp Is .another top choice. Ei?lth
Taliaferro is .Mary, Victor's real
romance. Frederick Or.Tham cops
honors as thu cleric.
Large ca.st Includes Truex' wife
f.Maiy J!ui(.' Barrett) and his son
Philip. There l.s, too, a studio or-
chestra.
But .'it.'i.nd-out, .along with the star,
l.« Arthur- Tracy ('The Street
.Singer'), v/ho.^e song contributions
do much to provide the broadcast
.studio alrnosphere. Amplifying ap-
paratus comes In for duty, too. In
between scenes, with Tracy gcn(!r-
ally on thfi other end. Ills vocal
solos are 'Tf-ll Mo Th.'it You Love
Mo' and 'O, T'romlse Mf.'
Frank Merlin dit-i "icri Hook-
I,'p,' n good Job fhee.
troubles of Chester Jouc-i, .l.i 'd,-
employed machinist, who.«o iidihk
mortgage is foreclosed ami n>1io is
about to lose his property, lie goes
to an attorney, with small result;
then to a loan company with less,
then, in turn, to an einpioynn.'nt
agency and a cler.gym.an. As a last
resort, he hies himself to the Relief
Headquarters, and, there is put off
and off with the stall that hIs' ca.se
will be heard later. Chester gets
riled and takes a sock at a cop.
Jailed, he is brought to trial and
the District Attorney is ))resented
as a particularly brutal .Simon
Legreelsh sort of guy, while Ches-
ter's own lawyer Is full of sweet-
ness and light. For no particular
reason, after being acquitted, he Is
held for an examination into hia
sanity. The psychiatrists who ex-
amine him, among other things, ask
him it he hears voices, and he pro-
claims loudly that he docs. This
Is where the play goes into realms
close to the fantastic. And, inci-
dentally, the laborites begin to
whoop it up at this point.
Chester's household is one of a
number that is ordered disposed by
the Sheriff. There is milling and
near-rlotlng between neighbors and
police. Chester's wife is shot. That
probably proves something very im-
portant, but there were a number
in the first night audience who
didn't know Just what.
Acting is so-so, or less, with a
couple of exceptions. Production is
inclined to be kaleidoscopic, with
twenty scenes In two acts. Most
of them are merely hazy tableaux.
On the other hand, there are soma
good dialog, occasional flashes of
sound melodrama and effective stage
settings, which helped the multipli-
city of scenes. Watnra.
WEDDING
Pa&idena, Cal., May 7.
Comedy drama In three acts by. Judith
Kandel. Presented by the Pasadena Com-
munity Players, May 7, '.35. Directed by
Henry K. Dunn.
Cast: Anita Blair, Florence .Short, Erlo
Van Horn, Julie Benell, Hugh Hippie, John
Hhlne, Lyman Wlllams, Edna .Sturgeon,
Klsa Hermann, "Frances Carlon, Judltli
Evelyn Grant Rlcbardv, Roland Kricff,
Ethel C. Runck.
Constructed on the 'Grand Hotel'
motif, 'Wedding,' once it has been
relieved of some of Its dragginess,
should stack up as fairly good
fodder for Broadway. In Its present
form It reveals flashes of exceptional
merit, and properly, cast and under
expert direction It should have no
trouble making the grade.
Local presentation, scheduled for
a week only, is one of the Com-
munity Playhouse's most preten-
tious. In addition to the main stage
setting, the ballroom suite of a
fashionable New York hotel, ante
rooms are spotted on either side of
the proscenium, with curtain at no
time lo^vered and action being con-
tinuous, and pantomime entirely pre-
ceding the start and during both
intermissions.
Story is one of the current cock-
tail set, with a young, naive bride-
to-be getting plenty of education
concerning marriage on the^evenlng
Just preceding, her wedding. For
two and a half hours her Illusions
are completely shattered. Wedding
party is made up of relatives, divor-
cees, wives with their lovers, potters,
gold-diggers, castoff mistresses and
would be society crashers.
Bride-to-be's father Is on the
verge of a financial crash and pulls
off the big party with all the bluff
and gusto of a moneyed giant. Olrl's
married sister reveals her unfaith-
fulness; she is beset on all sides by
the soured experiences of most of
the guests and finally elects to cast
discretion to tho winds when tho
groom-to-bc'B former mistress ia
expo.scd after having revealed her*
self as his cousin. Sanity finally pre-
vails and the tag has the youner
couple about to go through with the
ceremony.
Local cast Includes several whose
portrayals register, chief among
them Anita Blair as the young
brldo; Julie Eenell, her trlfiinff
sister; ugh Hippie, lattcr's patient
husband; Eric Van Horn, the father,
and Florence Short, the mother.
Frances Carlon Is oke as the c.asto
mistress and Lyman Williams satis-
factory as the groom.
.ludlth Kandel, who authored, la
the wife of..*.ben JCandeJ, novell.st
now on the Fox scribble list. F.dwi.
Busch Prepping 'Salt'
For B'way Production
Hollywood, May 14.
Nlven Bu.sch has bought tho
stago and screen rights to Rebecca
West's novelette 'Salt of the Earth.'
He will adapt the story for the
stage, hoping to get Broadway pro-
duction.
New Romberg-Harbach
Slgmund Romberg and Otto Har«
bach arc currently authoring a play
with music for production by Law-
rimce Schwab In the fall.
Title of thfc show is 'The T^dy in
ilic Window.'
08
VARIETY
10 ¥HE LADIES
Wednesday, May IS, 1935
Going Places
By Cecelia Age;
Jutt Semi
Hon'or-murder picture tradition has It that the cliluf iiueiuloU victim
la a lovely young thing, dewy-lipped and starry-eyed, who really doesn't
need killing:, a dear girl who doesn't deserve the hideous fate stalking
her. Valerie Hobson draws the vole for 'Werewoir of London,' lives up
to its specifications, and throws In some new twists of her own. 'Were-
wolf of London' yearns to let fly its fantasy from groundwork of
reality, and so Its heroine Is not the .usual complete dope, but just a
semi-dope. Occasionally she reveals character and very occasionally,
Intelligence.
Miss Hobson is married to a British botanist who, during the full moon,
changes by slow, clearly defined make-up stages Into a werewolf. Miss
Hobson is not hep to this peculiarity of her husband's, and she makes
his deviations the more remarkable by behaving like a perfectly average
wife herself. She goes to parties, enjoys them politely, and gives gar-
den parties herself, at which she wears trailing white organdy sweeping
the lawns with its ruffles, and, a large white horsehair garden-party hati
Indeed, Miss Hobson is ao normal that she won't permit herself to
stand out even as being smartly driessed. Her own sloping shoulders
shall not be disguised into straightness by dressmaker's artiflce, nor the
comfortable deep crow'n of her hat be disturbed by any chic and silly
shortening for gaiety. Better to look sensible than amusing, In a picture
whose seriously plotted gasps can so easily turn into disbelieving titters.
Spring Byington, comedy relief flibertygibbet. is riot discouraged by
the fact that there- is little to be relieved from. But one day, when at
last she gets a part that has some bearing on the story, she'll prove
herself a prattling addle-pate for Alice Brady to reckon with. Miss
Byington has no mannerisms.
Charlotte Oranvlllo has nothing to do, either.
Academic Acrsbatics
Very mental and abstract, the Music Hall this week, with its stage
show, 'Angles.' Very modern and cerebral. Very lofty. Fascinated by
geometry, nuts about triangles, squares, cubes, preoccupied with planes.
Just in the nick of time, the Rockettes. Snatching the show from its
mathematics applied to the theatre, switching it to good old socko, the
Rockettes' ever-loving parade drill.
'Horizontals,' said the program of the Rockettes' final number. Preceded
by 'Squares,' by 'Triangles,' by 'Verticals' — that 'Horizontals' looked
mighty ominous. Could it be that the Rockettes, too, 'had turned devotees
of Euclid, the Rockettes, those gals with their feet on and off the ground
in unison? Would they too desert uneducated but flashy show biz pas-
tures for the pursuit of exact knowledge?
It was a tense moment, when 'Horizontals' opened. The full bare
Btage, the geometric blue and grey background, the cold logic of the set.
Now the doors, valid pattern of the back-drop, opened. Out pranced the
Rockettes, in sincere military costumes, black shiny boots, gauntlets, red
plumed helmets, marching earthlly. No philosophic contemplation for
those gals. No, 32 times, no. Plain seeing no farther than their per-
fect, noses, no farther than the next girl, for strklght line's sake. Their
goal only applause, warm surges of it; swept with amazemenfat their
common sense precision, at their practical skill, their earthrbound mem-
ory for formations. So a rat-tat-tat for 'Horizontals,' the Rockettes'
parade drill by any old name would step as sweet.
The Ballet Corps, now. It yields to Intellectual aspirations. In 'Squares,'
it groups Itself, frieze-like, around a huge, slowly revolving cube, then
abandons place for some brainy ballet, angular arrangements evoking
thoughtful response. Logical groupings for reasoriing appreciation.
Dressed in checker-board fantasies with slim, long-fringed skirts.
'Triangles,' reveals the Music Hall's striving to get some sex into Its
geometry. Interpreting 'Triangles' tabloid-wise. Alice Dudley, in a red
satin dress, the apex. Boxed in a lighted triangle of her own, descending
from the black stage heights to meet Jier Impassioned partners, them-
selves boxed in matching triangles set at floor level. Very effective, and
too elementary for such scholarly titling.
Did You Know That —
Milton Watson is now John
Stanton, for radio purposes
...Reglna Crewe will fly to
Coast on Sunday (19) with
Fay Wray...Miss Wray, by
the way, was radiant In black
walking up Fifth Ave., Sat-
urday afternoon with Gene
Raymond and Helen Ferguson
...the Phil Dunnlngs enter-
tained the John Helds and the
Neal Andrews in Wostport...
Percy Elkeles is in town...
That was Nate and Llla Leip-
zig cocktailing at the Savoy
Plazc.the J. J. McCarthys
are adding a new garden to
their Westchester J place...
Michael Bartlett's back from
Hollywood . . . Rita W e I m a n
and Donald Brlen will be
guests of honor at a luncheon
at Fenlmore Golf Club... Carl
Freid is in the hospital as a
result of sticking a lead pencil
through his hand,.. Mrs. Wil-
liam Morris, Sr., has charge
of the flowers at the Actors*
Jubilee. . .radio singers should
study Mary Eastman and Evan
iEvans for perfect breath
control. . .Mrs. John Krlmsky
is in from the Coast. . .Harry
Cohn's shaved head is really
sprouting hair... the Jack Pu-
laskia will celebrate their 27th
anniversary this month. ..Gwen
Heller (Lang) -was given a
string of pearls by her mother
. . . Dorothy Dilley's moved
her baby out to Hollywood...
that was Mrs. Gus Edwards
shopping on 53th st, last week
. . . the Dr. Edgar Mayers have
takdn Amelia Earhart's home,
in Rye, for the summer.
In Their Proper lace?
'The Informer,' with )ta strongly masculine, Anglo-Saxon point of view,
looks upon the women necessary to its .story as allegorical symbols —
the Mistress, the Mother, the Sister, the Ideal. Striving for reality, for
honesty, it will not glorify nor romanticize them. They are no more
than the feminine influences it so happens a .man is subject to during
the course of his life, sentimental interruptions in the pursuit of Impor-
tant goals. Though 'The Informer' is a motion picture made in Holly-
wood, no glamour has been allowed to catapult Its women out of their
proper subordination. They serve and wait, gratefully; they do not
dominate.
Margot Grahame makes her first American film appearance In 'The
Informer' as the mistress, symbolism gained by the Magdalen shawl
draped over her head, revealing then wise eyes and full red lips, a ripe
curved figure bent with disillusion. Miss (Jrahame hos warmth and allure,
a soft mellow voice, sincerity. As an unwilling Jezebel, her tawdry
finery, the poor gallant feather In her hat, her frowsy blonde hair, are
sensitive accoutrements for Her role, resisting the exaggeration and
caricature always threatening such a role.
Una O'Connor, the mother, contributes the most tearing scene. The
hysterical obbligato of her shrieks and wailing as her son is killed, fol-
lowed by her utter resignation, becomes" the symbolic heartbreak of all
mothers in all the world. Heather Angel, the sister, is genuine and dig-
nified. May Boley, as the madame of the bordello, is properly hard and
ugly. Interested only in the returns for the entertainment.
All 'The Informer's' women remain rich atmospheric background in its
nian'a world.
Some Futur*
Mills' 'Cavalcade of Music,' at the State this week, opens with a
solemn description of the development of American music, while behind
a scrim pieces of its history are suggested by actors, dressed up as the
Indians, beaters of African slave drums, minueters, hlll-bllly bleaters.
Bowery dancers and, finally, minstrel men tooting 'Alexander's Ragtime
Band' on the brass. And so, says the narrator, the cavalcade of Ameri-
can music rides on to the future!
Whereupon, the curtains part, the lights go up, and there, leading the
orchestra with fine rhythmic tossing of the flanks, wriggles a lady's
purple-satln-encased derrlere, which, when the number Is finished and
the lady turns about. Is discovered as belonging to shapely Arlene Selby.
Miss Selby also carries a baton.
Later Miss Selby returns as a Hawaiian dancer in blue satin bare
esse'ntlals and fringe, and again as a Harlem hotcha in red. Whatever
^ Miss Selby wears Is devised to display her truly worthwhile flgure and
rerrtark its sinuou.sly undulating grace.
Then there is Martha Raye, amazingly slimmed and neat and shinlngly
well groomed, whose drunk clowning and hot singing is enormously
Improved thereby. Miss Raye has found helpful underpinnings which
mold her beneath, so trimly in fact, that she essays accordion-pleated
powder blue chiffon, with long, full pleevos and flowers at its genuinely
demure waistline — with complete success and even marked chic.
Stuart and Lea perform their 'Bolero of the Capes,' in which Miss
Lea's black velvet, red satin -lined peacock train swlrl.s in decorative
pattern with I^er partner's matching Spanish- cape. Gertrude Briefer is
R nimble acrobatic dancer in fresh white chlfi'on, one-ploce pn.iamas
besprinkled with dlamants and shoulder-.strappod wiili bliip. Tlie 'f'liroe
Dnlllps' voices are far bettor, theli- l-.:ivn-ioti|-/ln'j Ins- ii-im-h i-nm-o siylc
Balto Boycott
(Continued from page 1)
show played that city. Bill Saxton
sent ahead word that tab would
have to be cleaned up thoroughly
when it played Balto, This was
done to the extent that a dancer
specialist was let out and replaced
by the plmic Helen Chareston. Also,
all the blackouts in show, save one,
were deleted before opening in
Balto.
According to Saxton, he met Fitz-
patrlck on the street the morning
show opened at the Century and in-
vited him to catch a performance,
promising that whatever Fitzpatrick
objected to would be scrapped. Sax
ton says that although the Review's
editor saw the show he did not ap-
piroach management with any sug-
gestions.
Complaints of the Legion of De-
cency against pix are virtually non-
existent here now. The breach be-
tween Catholic weekly and Loew's
vaud house has been brewing for
some time. It's possible that the
Catholic press may take action
against vaudeville on a nation-wide
basis. Fitzpatrick asserts he has a
mass of info on subject he is going
to present at the annual convention
of the Catholic Press Association,
-which will be held late this month
in Atlanta,
Students in many of the Cath
olic ach'^ola here have been told not
to attend the Century.
K. C, Crashers
(Continued from page 3)
sas City, are out of danger, accord
Ing to latest reports to Par's home
ofllce in New York.
Mrs. William Kaplan was the sole
Par party fatality. Four others
were almost Instantly killed in the
crash.
Among (be Women
By The Skirt
Beat Dresisd Woman of the Week:
MAE WEST
•Coin' to Town' (fil )
Drew, Wing't Hurts
Kansas City, May 14.
Late reports from Macon, Mo
where the picture people Injured in
the plane crash last week are being
cared for in the local hospital, are
that all are improving and will
probably recover. It is feared how
ever that C. G. (Pat) Drew will
lose his left leg, which was badly
fractured.
Paul Wing, who suffered 10 frac
tured ribs and who was not ex-
pected to recover, has rallied and is
now thought to be out of danger.
Immediately after a local coro-
Class
Mae West's 'Going to Town' has, at last arrived at the Paramount,
and doesn't disappoint. It is all one expects from a Mae West picture.
Miss West's lines consist of wisecracks in a manner "^estonlan." They
came so fast some were lost in the roaring of the audience that greeted
the first showing.
The clothes worn by this star are something to see. The picture
opening in a western dance hall has Miss West in a black sequin and
silver trimmed, tightly fitting gown. Marrying early in the picture, she
is a sparkling widow In a black dress with collars and cuffs of while
with a frill edge. A black velvet tam is worn with this costume. Good-
looking is a dress of a light material with a deep V neckline of white
with scalloped edges. And Miss West looks very well on a horse,
riding astride in white britches and blouse and cowgirl hat. There is a
black chiffon housegown made with black and white ruffles and full
sleeves.
From the west to Buenos Aires Is a far cry, but on the way some
gorgeous clothes are shown. Miss West sails right into things in a
silver and black sequin gown, trimmed with osprey, with small hat
carrying three bunches of these rare feathers. Two diamond-studded
robes .are shown, one with a short jacket, but both trimmed with white
fox. One has a train bordered with the fox.. There is a sumptuous
white fox cape. At the i-aces blue fox Is used in a scarf and muff.
Doing an opera bit. Miss West is too divine, in Egyptian makeup.
The last gown will be widely copied. The gown itself is of beige cloth
with a cape consisting of a double row of silver fox. A large hat
is worn as only this lady can -wear one.
Marjorie Gateson is her well-groomed self in several dl.crnifle'd gowns.
No Scarer
If one goes to the Bioxy looking for thrill"d, one is going to be sadly
disappointed. 'Bride of Frankenstein' is more boring than thrilling.
Elsa Lanchester wears a ridiculous makeup. At the opening of the
picture, while doing needlework In the presence of Shelly and Lord
Byron, she shows a semblance of beauty In a coiffeur consisting of a
half bang and an Empire gown of fluffy white.
Valerie Hobson, as the bride, is a good-looking girl, looking lovely
in a wedding gown of white satin made -with a long, flowing train,
bordered with white fox. A negligee, also of white, seems to have "
feathery trimming. A golng-away suit is made with a pcplum jacket
trimmed with a dark fur.
The real thrill at the Boxy is the Gretonas on the high wire. The
one girl is in a short, silvery-looking outfit. Eleta Dayne is shot from
a cannon in a short white skirt and brassiere.
Gae Foster girls, for the flrst number, are silver Amazons. A nautical
number has the girls in long, white frocks made with no linings. The
red, white and blue effect is carried out in the ,red flowered trimmed
skirts and blue sailor collars. Good-looking are skirts of brown satin
with gold sequin girdles, brown brassieres and red ararfs attached
to the wrists.
Palace's Colored Revue
On the stage of the Palace is a colored revue backed by an ore
It is entertaining, if noisy.
Twelve girls in blue skirts, plaid jackets and blue hats do a dance
Routine with twice as many men in colored overalls. A solo dancer is in
a torquoise blue pleated skirt and white blouse and blue tam. Babe
Mathews does a song In an orange satin frock banded at the neck
with a brilliant band. The highness of the neckline is held in place by
brown velvet. Dne rriiss, in a black crepe dress, and one in a black hand-
knitted frock with a colored flounce consisting of band.q of red, green
and yellow, lead a number, with the girlsij^n white, ruffled dresses,
red edged, and black boleros.
ner's jury returned Its verdict find-
ing that the dead pilot was flying
too close to the ground without
turning on his landing lights the
Federal board of Inquiry started its
investigation of the accident and
four witnesses appeared to testify
that the plane's landing light was
burning immediately before the
crash, thus repudiating- the coro-
ner's jury verdict on that question.
The question as to whether the
plane's radio was working before
the crash is also a disputed ques-
tion, although some of the witnesses
before the Federal board testified
that the pilot before he died stated
that he was instructed to try and
make It to KirksviUe, Mo., when he
found the fog prevented him landing
at the Kansas City airport.
Doctor W. H. Gooch, testifying be-
fore the Federal board stated that
Paul Wing had told him that he
(Wing) was certain the lights of the
ship were on shortly before It
crashed and that he was equally
certain that Pilot Harvey Bolton
had done everything possible to
prevent the crash.
A rather peculiar angle to the ac-
cident is the way the story has been
handled by the K. C. Journal-Post,
which is extremely bitter towards
the Transcontinental Western Air-
line, owner of the wrecked plane.
The paper has had caustic front
page editorials.
When criticised for its attitude,
and accused that the reason was
possibly on accoiint of the TWA not
being an advertiser, the paper
printed the criticism and stated that
the TWA was not an advertiser.
than their pale green taffeta costumes with the dejected tiered cai)e
sleeves and diagonal banding of timid rhlnestones across the bodices.
Henrietta Borchard, bolo violinist, steps forth to do her stint in the
uniform costume of the women in the band, (the Mills Cavalcade
orchestra attains dazzling harmony, though half its number is men
and half women) a dress unbecoming and theatrically Ineffective In color
— p.nle Ki-pfin taffeta — nnd ati uninspired In line.
Denatured Code
(Continued from page 7)
most nobody. Government is likely
to side -with exhibs demanding the
10% rejection right be broadened
and that present strings on the pro-
vision be removed.
May also be changes affecting the
composition of the Code Authority
and the extent of its powers, while
if Congress gets in a snarl which '
results in failure to" renew the law
before the present act expires, there
would arise the necessity of naming
a whole new Code Authority. In
some circles it is believed the Gov-
ernment would not be at all disap-
pointed if the legislators were late
a day or two, which -\yould create a
welcome opportunity for broad-
scale revision of code enforcement
outfits before reappointments were
made.
Intrastate Anglei
The new act probably will contain
nothing of Importance to films be-
yond the provision banning Intra-
state enterprise from code control,
although there is an outside chance
that the measure may contain a
stringent 30-hour-week feature.
Democratic Senators in special con-
ference decided last week to support
without change the brief Harrison-
Clark resolution, which has but
three features— ban against prlce-
flxing, restriction of codes to Inter-
state business, and mandatory re-
view and readjustment of present
pacts— but Senator Black of Ala-
bama reserved the right to offer hi*
sidetracked 30-hour-week legislation
as an amendment, while Senator
Wagner of New York may propose
his labor disputes .measuros as an-
other addition.
A mass of litigation over the Gov-
ernment's powers is anticipated in
NR A. circles, and steps already are
being mapped out which will mini
mlae the number of court actions.
Wednesday, May 15, 1935
TBNES SQU4RE-SPORTf
VARIETY
59
Educational Film
(Continued from page 2)
democracy. This is done In definite
play form instead of through dis-
^ Jointed clips.
In similar fashion reels have been
ir.ade from 'Broken Lullaby' (two
separate reels), 'Sign of the Cross,'
'Sklppy,' 'Tom Sawyer,' 'Tom Brown,
of Culver,' 'Lucky Dog,' 'Alias the
Doctor,' 'Wednesday's Child,' 'There's
Always Tomorrow, 'Her Sweet-
heart,' 'Young America,' 'Gentlemen
Are Born,' 'No Greater Glory,' 'The
Band Plays On' and 'One Night of
Love.' Not all of these are schemed
to complete use some being sug-
.gested only for the elementary and
Junior high school (9th grade),
while others are supposed to be of
sulTlclent maturity to arrest the at-
tention of college classes.
The lesson is not always the one
primarily intended by the film, 'No
Greater Glory,' for example, stress-
ing the value of dependability and
Ignoring the pacifist 'argument
■which is the main point In the com-
plete version.
These films are supplied to schools
without other charge than forward-
ing costs on request to the chair-
man, Dr. Howard M. IjeSourd, at
the Boston University. They are
Intended for classroom use only,
without charge to the pupils and
when shown in a central theatre the
house will observe the same restric-
tion, making no charge whatever to
the schools. Available only In
35 mm.
The- Hays' office has supplied a
manual for teachers which not only
details the idea but offers a sample
serision- to show the lines along
which discussion should be guided.
The showings at the two theatres
noted above are merely derhonstra-
tive anc". do not indicate a commit-
ment to the entire list, but it Is
anticipated that with seven centers
of national distribution the idea will
be widely adopted In the fall, the
remainder of the current school
year being too brief to warrant im-
mediate adoption. If the idea clicks
other reels will be added as suitable
subjects present themselves.
NEA's Program
National usage of the screen. as a
medium of. education, with current
films speeding up instruction in 'aca-
demlc subjects of high school stu-
dents throughout the U.S., was an-
nounced this week by Ernest D.
Lewis, president of secondary edu-
cation department of the National
education Association. Carefully
planned study guides for selected
photoplays have been compiled by
education authorities and okayed by
the association. These are being
sent to heads of 18,000 high schools
as well as numerous private and pa-
rochial schools. First of these
guides covers 'Les Mlserables,' from
Victor Hugo's novel. This will be
used for English Instruction with
cl.issroom discussions before and-
after viewing the plctiyre.'
Photoplays now being planned for
film guides Include Jack London's
•Call of the Wild,' Shakespeare's
'Midsummer Night's Dream' and
'The Crusades.'
Lewis expressed appreciation for
the cooperation given by Will Hays
and the Motion Picture Producers
& Distributors Association, as well
as theatre owners throughout the
country In the project.
Fox Met
(Continued from page 4)
Met derby. Fabian's offer has
been ruled out. None of the reports
have materialized about other prob-
able offers for control of these 84
houses in greatei New York. Hence,
all things being equal, Judge Mack
rules that the reorganization for
Fox Met, with modifications, as sub-
mitted by Fox Theatres and Unlteil
Artists Theatre Circuit, Jointly,
Is entitled tentatively to trot down
tlie home stretch without competi-
tion an ...one.
Trade handicappers see only one
outside chance for the present sit-
uation being upset. This may be
done only by a bona flde cash offer
of extraordinary size. The element
of time Is against the probability of
Buch a cash offer coming up.
_B. S. Moss Is still around the
efdelincs. Paramount and Warner.-i
■were with him supposedly, one af-
ter the other, but nothing has come
of It. Paramount, on Its own, ha.s
offered no plan nor submitted any
offer. The likelihood is that P.ar
will not reenter the .situation.
Kolth-Albee-Orphoum, to all In-
tents and purpo.sps, Is a partner now
of the United ArfUls ThP.'itre Cir-
cuit, in the pending and tentatively
approved plan KAO not only
achieves ' extension of whatever
present pooling arrangements it
may have with Fox Metropolitan
anywhere, but additionally is privi-
leged to acquire by purchase, at the
same cost as U. 'A. theatre circuit
10% of the lattcr's stock interests.
Should XJ. A. chain acquire 100%
stock control of the new Fox Met
company, KAO is privileged to pur-
chase 20% of tho stock. KAO, ad-
ditionally, gets one board member
out of 'nine and two out of H,
This tentative approval by Judge
Mack is, of course, preliminary to
the formal approval of the modified
plan by the court which may be ex-
pected, at a hearing to be held at
some later date. Such formal ap-
proval is made only after the court
is fully satisfied with all of the con-
ditions set forth in the plan and
subject to the fulfillment of pro-
visions of Sec. 77b of the new Cor-
porate Bankruptcy Act, under which
provisions reorganization of Fox
Met takes place.
' Most Important in this Pox Met
situation is' meeting the law's pro-
vision that the plan shall be ratified
by holders of two-thirds of the to-
tal outstanding principal amount of
the company's notes. In this in-
stance the total outstanding princi-
pal amount of notes Is $12,450,000.
The downtown note holders' com-
mittee represents arqund 25% of
this total outstanding amount.
Three of the four members of this
committee are recorded in favor of
the pending plan as modified. A
fourth member, Frederick Peyser,
of Hallgarten Co., has approved tho
plan tentatively pending his receipt
of the full plan, with all modifica-
tions in black and white. Besides
Peyser, this committee includes
William T. Greve, Ernest Niver and
Alvin Schlosser. Peyser is alter-
nate for Max Horowitz, presently in
Europe.
This c .nmlttee's recommenda-
tions in favor of the Fox Theatres-
United Artists theatre circuit plan
Is part of the necessary ritual in
these proceedings.
The court's tentative approval
permits this committee to solicit
tho consent of holders of the re-
quired additional principal amount
of notes to make up the necessary
two-thirds, under the law.
Foi Theatres owns,. 100% of the
present Fox Met stock, ao that the
legal provisions in respect to such
stock Is fulfilled already.
It is likely that at the next hear-
ing date, the noteholders' commit-
tee may be prepared to report a suf-
ficient two-thirds of notes, and re-
organization of Fox Met, will have
become only a formality following
this. No date Is set as yet for such
future hearing.
Star Rating Out
(Continued from page 1)
on notices from papers having no
stars, arrows, checkmarks and the
like. While the squawks have
come from the picture people
rather than the ^public, against tho
symbol-system of reviewing. It Is
admitted that the majors have
themselves helped make the system
popular. This has been caused by
the fact that when a distributor had
current poor product, h© didn't like
the star system, but on getting
three or four on some filcker, he
went to town spreading Its Influ-
ence. A couple of years back some
of the publicity directors unofficial-
ly agreed to give up usage of stars
In ads or publicity copy but sud-
denly one of the group got a four-
star notice and the agreement was
off.
Star designation over reviews, to
Indicate -weight of a picture, orig-
inated with the Chicago Tribune
some years back and was intro-
duced to New York by the Dally
News. Since then various maga-
zines have given their film reviews
accompanying marks of some kind.
New York Post recently inaugu-
rated a barometer idea with an ar-
row Indicating caliber of picture.
Irene Thirer, Post critic, brought
the star system to the News for
which she wrote reviews for many
ight Ball's Damper
Tactima, .May 14.
Night bnsoban in enclosed Jiigh
srhnol lot at five conts, dou>jk-
Jicadrr.s 10c. , Is cutting l)ito tlu.-
grossos of local cinomn,
As many as 4,000 Bttf-n<l at ."(.n-Kr
(-jf tlie p.Tmes.
DECISION RESERVED
IN RINGLING SUIT
jfu.stict Peter Schmuck reserved
decision Monday (13) In the
Supreme Court, N. Y., on the case of
Emily Ringling, who seeks abroga-
tion of an agreement she signed ex-
tending a $50,000 note signed by her
husband, John RinglLng, after some
sensational testimony by the cir-
cus magnate. Wife is also suing
to set aside an agreement to forego
her dower rights.
, Mrs. Ringling testified that she
signed the papers on the promise
that her husband would withdraw
suit for divorce, filed on the grounds
of mental cruelty; Ringling did
withdraw the action, but filed a sim-
ilar suit, now pending in Sarasota,
Fla., the Ringling, Barnum &
Bailey circus -winter quarters.
Money was loaned Ringling sev-
eral days before they were mar-
ried in Jersey City, December. 1930.
Wife testified that she was coerced
into signing the documents when
Ringling threatened to go through
with the divorce action and that
she felt she could not stand the dis-
grace of such a preceding.
Five paintings, claimed originally
worth $500,000, were given his wife
by Ringling as collateral for the
loan, he said, the artists being Franz
Hal, Titian, Rembrandt and Moroni.
Some of the paintings are still In
'hife Sara.sota mansion. Witnesses
testified to frenuent quarrels be-
tween the Ringllngs.
INVISIBLE 'BAT'
Des Moines, Iowa, May 14.
Although a crowd estimated at
15,000 waited in vain at the airport
to see Clem Sohn, parachute jump-
er, do his 'bat' stunt, he finally got
to town two d.ays later and got an
audience of 20,000, few of -whom
were able to see Sohn's stunt be-
cause the sky was a dull slate-blue
shade that matched too closely the
light gray wings of Sohn's suit.
Having no warning the jump had
been made, the spectators continued
to -Wait an hour or more after the
batman had completed his stunt.
COSTUMEEY ASSIGNS
Veronica Stage Costumes, Inc., of
125 W. 45th street. New York, was
assigned last week to Nathan B.
Bernstein for benefit of creditors.
Notice of the assignment was
filed with the clerk of N. Y. County.
No Whodunit
Inclination of women patrons
to cop highball stirrers in the
New York cafes and bars Is
the subject of a minor squawk
from proprietors. One spot
figured that using five gross in
three months was too much, so
present crop of glass stirrers
in a mid -town bar carries a
slip inside the barrel reading.
'You stole this from Pat's
Chop House.' '
MARRIAGES
V. D. Welker, treasurer of the
Majestic, San Antonio, to Mary
Houston, non-pro, in San Antonio.
Josephine Triplett to Martin Gang,
Hollywood attorney. May 12, n Los
Angeles.
Diane Cook, film player, to Henry
Schilling, wig designer. May 3, in
Hollywood.
Barney Oldfield to Vada Kinman
in Lincoln, Neb., May 6, 1935. Old-
field Is film critic on the Lincoln
Journal; bride non-pro.
Pansey E. Townsend, non-pro, to
Jack 'Slick' Barlow, retired come-
dian, in Boston, January 8.
Len Morgan to Mllla Gatessayres,
in New York, May 9. Morgan is
film editor of the Billboard.
Elizabeth Jones, film actress, to
Herbert Brenon, Jr., theatre man-
ager. May 13, in Glendale, Cal.
Herble Kay, orchestra leader, to
Dorothy Slaton, former ' Iss New
Orleans' and radio warbler, In Wau-
kegan. 111., on May 11.
Wynn Orr, WLS production man,
to Angelina Hedrlck, radio player,
in Chicago, on May 11.
BIRTHS
Mr. and Mrs.- Les Mawhinney,
daughter. May 9, in Hollywood.
Father is head of KNX news bure.iu.
Mr. and Mrs. Richard DIx, twin
sons, in Los Angeles, May 8.
Mr. and Mrs. L. Lawrence Hol-
colmb, son. Fifth Avenue hospital,
.N'ew York, May 8. Father Is radio
director for Fletcher & Ellis adver-
tising agency.
Mr. and Mrs. John Arnold, son.
May 12, In Los Angeles. Father Is
president of American Society of
CInematographers and a Metro
cameraman.
Mr. and Mrs. Roger Wolfe Kahn,
daughter. New York, May 11.
'VARIEITS' AMUSEMENT GUIDE
• ^Z'' '^"J* '"y""*"' *hie Guide to o«neral amuaemenU
in New York, first inaugurated here in 1926, ia revived and published
weekly in response to repeated requests. VAniETT lends the guidance of
Its judflment in the various entertainments denoted.
No slight ia intended for those unmentioned, aa text wilt be awitched
weekly. The lists are of Variettt's compilation only, and aa a handy
reference. It may aerve the out-of-towner as a time eavep in aelection.
PLAYS ON BROADWAY
Current Broadway legitimate attractiena are completely listed and
commented upon weekly in the Legitimate Section.
In that department, both in the comment and the amount of the groae
receipts of each show will be found the necessary information aa to the
most successful plays, also tho scale of admission charged.
FILMS ON BROADWAY
Similarly, the new pictures in the Broadway first runs and combina-
tions are covered weekly in tho reviews, the film gross boxoffice story
and the standing box on Page 4, which indicates the new films for next
week and tho week after.
BEST NEW PICTURES THIS WEEK
Paramount — 'Goin' To Town' (Par).
R. C, Music Hall— 'The Informer' (
Roxy— 'Bride of Frankenstein' (U).
Strand— 'G Men' (WB).
HOTCHA AND CLASS NITERIES
Cotton Club, Dickie Wells' and UbangI In Harlem, Village Barn and
Nut Club in the Village, and King's Terrace in Times Sq., are sufficiently
heated for the hectic nocturnal addicts. Famous Door is the favo mu-
sicians' hangout. Greenwich Village also has a number of new hot spots
that are doing much to revive the sector. Best to just browse around 4th
and 7th avenue.
Less hectic but equally hilarious, Eddie Davis' saucy songs at Leon &
Eddie's and the mauve-decade- gang-singing at Gay 90'$ are surefire, for
lively diversion and divertissements.
Any number of Times Sq. side-street dlalecterles are also good diver-
sion if yearning for 'different' type of atmosphere. MImi's Faubourg-
Montmartre and the Bal usette are In that category. However, Morils
and Moneta's are still worth a t:lp downtown. Authentic Flamenco en-
tertainment like El Chico in the Village, and Havanese, like the Cubana-
can in the Spanish sector of Harlem; also El Boreo In the Village and
El Toreador on W. 110th.
Smarter east side (mostly) spots Include the new Versaillesi an ultra
room, which right now Is doing a big business (Harry Richman); El
Morocco, House of Lords, Jack and Charlie's, Club New Yorker, the new
Stork Club, Normandie, Mon Paris, Chateau Moderne, all faye oases.
Rainbow Room In Rockefeller Center; the 8t. Regie hotel; Edd^
Duchln's music at the C. P. Casino getting a big play; the Savoy-Plaza,
the Waldorf; Clyde Lucas' music at the Hotel New /orker; Hal Kemp
at the Hotel Pennsylvania; ond the Place Piqualle are among the smarter
supper hooforlcs. New Rockefeller Plaza restaurant also o.k,, especially
with the warmer weather.
French Casino's 'Follts Eergcres' revue Is still a big cabaret money-
gcttor. Of the r-:w starters. Jack Dempscy'e chop house la doing o.k.
Paradise and H','Iywood among the outstander mass cabarets. Ilarlftm
has come to Bro;. :way with tho opening of Connie's Inn 'on the site of the
old Palais Royalc, Ben Marden's Riviera Is hot again -with the warmer
-\vr;,tiif r and a new Eail Carroll revue.
Graveyard Made Safe
For Yonng Bucks in
Coast Court RuEng
Los Angeles, May 14.
Young bucks In the town are
kicking up their heels over a re-
cent court ruling that makes a
cemetery the safest romantic spot
now In these here parts. That Is,
legally.
It cU came about when Mildred
Irwin, a dancer, sued Frank Glora
for $20,000 as result of injuries she
received when Glora drove his car
Into a tree on the graveyard
grounds. Testimony was that Glora
had doused the lights. He had driv-
en her to the tombstone terrace
at night to show her some plots.
Counsel for Glora contended that
his client was within his legal
rights In extinguishing the glims in
a 'haven of rest in peace.' The
iegallte further declaimed, 'it's a
cemetery rule that neither an auto-
mobile nor any other vehicle may
show lights when inside the gates
of a burial ground.'
Glora said he thought the tre«
was a shadow.
Jury said no dice for Miss Irwin.
CANZONERI COMES BACK;
FOOLS ALL THE WISIES
By JACK PULASKI
The boys didn't think Tony Can-
zonerl could regain the lightweight
championship that Barney Rosa
copped from him and recently aban-
doned. So they wagered 13 to 5
that Lou Ambers of Herkimer, N.
Y., would be the new title owner.
But at five bucks top a capacity
crowd at Madison Square Garden
Friday (10) saw Canzy turn tho
trick, fooling the sports experts and
the gamblers.
Tony is over 27 and the wise guya
figured that is old age for pugilists.
Pitted iagalnst the fast flailing
Ambers, the dope further was that
Canzy would be unable to stand th»,
pace for 15 rounds. What they ap-
parently didn't consider was Tony'»
familiarity with Lou's style. Latter
was formerly one of Canzy's spar-
ring mates and easily smothered
most of the contender's Inside fire-
works.
The re-crowned champ looked un-
beatable. Coming in at 133 pounds,
he was In tho pink and his follower*
rooted for a kayo. Canzy connected
with a sharp right in the third and
sent Lou down. Had It happened
earlier in the round the scrap
might have ended right there. Tony
tried for a haymaker which landed
on the back of the neck, the blow-
being hard enough to send the con*
tender sprawling on hands and
knees.' Again in the 16th Canzy
connected and again Ambers went
down. He arose promptly all thre*
times.
Ambers may be the better xpan
when they meet again, but he madd
the mistake of milling just the way
Tony wanted him to. Champ stood In
the middle of the ring with the up-
stater prancing around him most
of the distance. When be came In
cloBO enough Tony would pop him
with the left or get In the one-two.
Canzy was trying his best, 'but
those rights landed too high. Left
side of Ambers' map was discolored
after the brawl, Indicating that the
champ's wallops were no love tapa.
A Flash
Ambers seemed to flght harder
^ter ho was upset, and his best
round was the fourth. Lou some-
how didn't open up really until th«
10th, when he peppered Tony'a
kisser with both hands. That wa«
merely a flash and how some sport
writers figured the match close can
be explained by the fact that they
picked the younger man to win.
Point score credited Tony with aa
many as 11 rounds, with two or.
three others even. Conservative
check was eight sessions for th*
swarthy Brooklynite, but with th*
even rounds considered he still
had much the best of it Ambers
put in no squawk and admitted'
defeat
It Is the fourth title for Canzon-
erl, he having previously had the
feather, lightweight and Junior wel*
ter crowns. He Is the first light*
weight champ to ever regain th«
laurel, a factor In tho betting, too.
Three Important fights are soon
due, first being the third meeting;
between Barney Ross and Jimm^
McLarnln, dated for outdoor.i May
28. On Juno 13 Max Bacr -\vlll de*
fond the heavyweight championship
at,-alnst Jimmy Braddock at thd
Oardrn outdoor; bowl on Long
Island. About two wueks later the
Cari;C'ra- Louis brawl goes on.
60
VARIETY
TIMES $ Q U 4 R E
Wednesday, May 15, 1935
East
Mrs. John Ringlinj? In N. T.
Supreme Court to ask return of a
$50,000 loan made the circus man
four days before their niarringe and
to have set aside a paper in which
she ro-linquished her dower rights.
License commissioner nixes ap-
plication for a picture theatre at
Madison avenue and 79th street.
House has not been built.
Artliur l.'pliam Pope, authority on
Pe:-3lnii antl(iuity, wins $5,000 from
Gauniont-Britisli. Hired as tech-
nical advisor but his advice not fol-
lowed thouph his name was retained
In .idvortlsements.
Magistrate Goldstein holds that
Flaubert's 'November' does not
transgress the state laws as to de-
cency. Spoils the c.se the Vice so-
cioty liart framed against Herman
Miller of the Volume Guild. Holds
that the law is to. be read in the
li,=:ht of modern day standards.
I.,eon Ijponidoff to stage manage
the (lay Nineties ball for the benefit
of the Actors' Dinner Club. To bo
held at Mecca Temple next Snn-
•dav (ic).
George Halglit off to Hollvwor.d
for a five year termer for Goldwyn,
but will bo back on leave In the fall
fo" Sweet Mystery of Life."
Estimated there are 48,300.000
radio sets In the world, of which the
U. S. has about 40%.
Sam H. Harris has tentatively
Ciought the unwritten play 'God's in
His Heaven' which will be scripted
by Geor.Te Jessel and Mark Hel-
llnger. About a picture magnate's
home life.
PoU Me.^rl, in Paris, loses suit
over a fur coat and must pay the
makers $?,310. ■
Third 'Three Men On A Horse'
tr,.ui)e jumps from Toronto to Coast.
Olga Petrova back In N. Y. Says
she has a new home at Veas Vure,
on the Riviera.
•Tow Howard buys the Sabbath
home at Knollwood Park, Fair
Ha.ven, N. J.
Felix M. Warburg, John Ersklnei
Ernest Hutcheson and John M.
Perry to represent the JuIUiard
Foundation , on the Met board of
directors. Warburg the most recent
acldltlon.
Met making a survey of costs for
air conditioning tlie opera house.
Has summer operation In view, but
not this year.
. Samuel Barber, nephew of Mme.
Louise Homer, got the Pulitzer
prize May 6 and received the Prix
de Rome Thursday (9) during a
broadcast at which five of his com-
positions were played.
■Six arrests made by N. T. police
of persona charged with counter-
feiting lottery tickets including. the
Scran ton sweeps and similar tickets
for West Indies and Bermuda
ev.Mits.
Actor-Producer group formed last
week and offices opened In the New
Amsterdam theatre. Unlike most
group movements It will bar propa-
ganda. To see good theatre rather
th?.n grind axes.
Max Baer peppered In the ■ chest
by a blank cartridge while rehears-
ing a radio skit at Asbury Park.
Peggy LaCentra, working with him
In the skit, also burned on her nose.
Not anticipated that it will de;ay
hi.s fight with Eraddock.
Fi-ank Wallace, who insists he Is
Btill married to Mae West, puts It
up to the N. Y. Supreme Court to
, ; ..,atii5aa B umsai i H»ii ii iaimiiiminnJuminroCTil i
i-TM-tin I I fi r I rt M rrrrTi-rrrrrf i 1 rf.nr w^'m rrwnnB'wrvrw;
News From the Dailfes
This department contains rewritten theatricai netos items as, published during the u)eek in the
daily papers of New York, Chicago, San Francisco, Hollywood and London. V aricly ial(es no
credit for these news items; each has been rewritten from a daily paper.
:*iil*l.^LOa,l.tlH.LI.U.l,l;l:laliJ-lJ:UAU;K4.U.UI 1 I ll.ll.ll-M MULIU.I I'll I H '111 I'l l-T W n WH<-ltfH^Br. OI-M.M WWiWBI-C-WW>j:W.l J.
force the BCrcen star to prove she
is free. Action under 'declaration
of Judgment' clause permissible
since he asserts the divorce . was
gained without due, notice to him.
Perhaps a coincidence the case
breaks the day Miss West's pic
opens in N. Y.
Leonore Ulrlc will play a summer
date at the Scarboroiigh, . N., J.,
theatre, and may take on others.
Incendiary bomb discovered In
the Astor theatre. House is being
picketed by Local 306, but police
believe the apparatus was Intended
to discredit that organization
rather than to harm the house.
Pplly Adler given 30 days and
fined $500 on the disorderly house
charge, to which she pleaded guilty.
Indecent film charge not pressed.
' Ultimate - of something or other
Is the man in Georgia who wants
the court to . hurry up his divorce
so he'll get it before he's executed.
Milford (Conn.) women Repub-
licans held a smoker and boxing
■show. No men allowed.
Vincent Richards, pro tennis star,
hurt when his- auto crashed an
electric light pole. Blinded by lights
on an approaching car In the early
morning.
Clifford Odets to be chief speaker
at an anti-Nazi meeting at Central
Opera House tonight (Wednesday).
Rockefeller Center in. a ferment
over its first, robbery. Thief grabbed
oft about $10,000 worth of the Rus-
sian crown Jewels offered for sale
there by a tenant. Held up the
tnanager. .
Daniel ' Frohriian. re-elected prez
of the Actors' Fund at the annual
meeting at the Lyceum Friday (10).
Walter Vincent, .first v. p.; Bernard
A. Relnold, second v. p.; Sam A.
Scribner, treas., and Robert Camp-
be'l, sec. Report shows $131,000 paid
but. but a balance of $10,000 on
hand.
Florida makes a bid for divorce
biz. Residence requirement reduced
to 90 days.
Pierre de Reeder giving thought
to a musical, 'Typhoon.' If the an-
swer Is affirmative It'll hit B'way
around Labor day.
Eat man, making a Jump over
the Teterboro air field Sunday (12)
used his parachute when his wings
tore loose about 3,000 feet down.
Frank Gllmore was 68 yesterday
(Tuesday). Says It's either up to
the Gcvt. or Wall street to save
thu dranv")..
Lee Sti ■^ssbu^g to Moscow to
study the Soviet stage for the
Group theatr*
Clarence Jaco.^son announces the
Short Story theatre. Each program
to offer two or more plays. From
farce to thrillers.
Principals from 'Green Pastures'
to do 'Waitiing for Lefty' at the
Rockland Palace. Harlem, week
Juno 1. Competition for the all-
Negro troupe at the Lafayette.
'Frank McCoy will operate' the
White Plains summer theatre for
Charles J. Foley. To test 12 plays.
Grace Moore comes to town to re-
ll1IHt<ll1MfllDllltlllll1ll|t-T tniHtitnttiii
llllttlllllltlHHIItlHDnillt-.
13
New York Theatres
«■!» (TIIIT
Jean AVm,
HARLOW • POWELL
In M -G-M'8 "KECKL ESS"
On the Stage!
Mill's Cnvnicnde of Music
■StnrtlnR Frl<1n.v
"m.ACK FURY "
witli Fniil Miinl
CAPITOL
Hold Over: Second Week!
jolson © ruby keeler
"go into your dance"
on the Htnire
abe lyinan nnd orcli.
.Stitrtlnic Friday
KVn\ VALT.ee & Orch.
R KvQ T H E AIRES
RKO 86th ST.
RKO 81tt ST.
ol Uxinglon Ave.
on Broadway
Wed. lo Ki-I..
Last 3 Daya
May lu 10 17
'.MYSTKlfK
.May 15 to 17
OF EDWIN
lUNO CROSIl'?
DKOOD'
W. C, FIELDS
— and —
.T().\N
TICN I)OI-T,AR
IIENXKTT
It.AI.SE'
".'Vlldslflslpiil"
0
Cont, from 9 A.M. — JAMUS
•ac to 1 r.}i
CAGNEY
In "G-MEN"
PARAMOUNT-''""^
SQUARE
MAE WEST
in "COIN' TO TOWN"
MIDNIGHT SHOWS UNTIL DAWN
RIVOLI
NOW IN ITS 4TH BIG WEEK
VICTOR HUGO'S
"LES MISERABLES"
Prodiired liy DaTryl Ziinurk, wltli
Fredric March nnd Chas, Lnusrhton
celve the gold medal from the So-
ciety of Arts and Sciences Friday
(17).
■ Dramatists' Guild unable to make
a decision on the play- for the Rol
Cooper Megrue prize for the best
work by a Guild member. May have
to put it over until next year.
'To See Ourselves' announced to'
close last Saturday, but biz perked
and it will keep on until another
slump.
Pauline Starke disembarked in
•New York from London Saturday
(11).
Lew Leslie's 'Blackbirds' unit,
playing the provinces in England,
on an extended visa, were ordered
to depart Britain. Troupe sailed
midnight Saturday (11) for home.
Quarters of the old Biograph Co.,
11 East 14th street, being demol-
ished to permit erection of modern
building.
Reports are that the attitude of
the Jullllard School of Music will
guide in the selection of a new
maestro for the Met. Opera. School
has subsidized the Met. with $150,-
000 guaranty. Seeks an American
in that berth. Action on position
win be deferred until latter part of
this week.
Moe Goldman, of the Park, N. T.,
casting 'Diamond Lll in Paris." Co-
author with Mae West of 'Diamond
Lll.'
Power was off four minutes in the
NBC studios, Rockefeller Center,
Monday (13), Storage battery sys-
tem went into operation auto-
matically and no break In broad-
cast, but studios were In darkness.
Department of Justice working on
a scheme to use picture theatre
screens to disseminate information
as to wanted persons. Films to be
in color where, possible.
Lakewood theatre, Showhegan,
Mo., one of the pioneer sumirier
spots, opens June 1.
.Aldermen seeking to limit N. Y.
taxicabs to 10,000.
Labor disputes threaten contin-
uance of Phila. Symp. Musicians'
demand hoist to $90 a week, guaran-
teed. Present rate is $76.50.
Joe Dunninger quick to get Into
latest psychic row. Out with a
$10,000 challenge to 'Margery' to
show him something he cannot
duplicate materially.
Stella Ridden Talbot once Stella
Day in pictures, granted new trial in
St. Louis for the shooting of Albert
Frankenstein last Xmas.
Theatre Guild acquire 'King of the
Mountains' from Roger Flud. It'.-
his first.
Customs men found 6,982 bookt,
of Luxembourg sweep tickets In the
engine room of the President
Roosevelt on hor arrival last week.
'Them's tho Reporters' held up by
cast and other chan-^es until May 27.
Eight restaurant proprietors be-
fore State of Department of Labor
to plead they didn't know it was
against the law to employ women
as hat checkers or cigaret girls after
10 p.m. Checkup of 309 showed 40
with violations.
Crosby Gaine announced that the
National Shakespearean Academy,
in addition to its stage activities,
will offer a four weeks' reading
course.
RADIO CITY
MUSIC HALL
Llam O'Flohcrty's Groat Story
"THE INFORMER"
with Victor McLnelen, ICentlicr AurcI,
Preston Foster, MnrRot Grnhnme
ON THE STAGE . . . "ANGLES" ... a
new Music Hall revue designed by Albert
lohnson and produced by Leonldoff, with a
fine cnst and augmented ensembles . . . sym-
phony orchestra under direction Erno Rapee.
ANY DAV
25c t4> 2
35 c to T
ANT SEAT
"3 * ★ ★ STARS"— News
The BRIDE of
FRANKENSTEIN
with KARLOFF
Gain Variety Rev. on Stage
7lh Ave.prj'V Y Show Value
50th 8t.*>V'*- * o( tho Nation
Coast
state District Court of Appeals
adlrmod $16,000 judgment to Gun-
ther Lcssing, Los Angeles attorney,
against Dolores Del Rio. Lessing
contended he was discharged in vi-
olation of his contract with the
actress after he had negotiated her
release from Edwin Carewe so '..hat
she could join United Artists.
Extradition hearing of Will M.
Hough, song writer and playwright,
on charge of child desertion in Chi-
cago by his wife, the former Isabel
Baring, stage actress, delayed 30
days by Governor Mcrrlam.
Pasadena judge suspended three
day jail term imposed on Jed Har-
ris for ducking traffic ticket. Slapped
on $50 fine.
George McKinncy, 45, unemployed
musician, hanged himself In Los An-
geles.
Mildred Irwin, dancer, asks $20,742
for injuries received In an auto ac-
cident near L.A.
Bernardino Mollnarl will conduct
eight concerts in Hollywood Bowl
this summer.
Rosalind Keith, film player,
divorced In L.A. from James Lewis,
magazine Illustrator.
Postponement of Pacific Grand
Opera's performance of 'Rlgoletto',
at the Biltmoro, L. A., excused on
ground that 'Jmpressarlo Ralph D.
Paonessa was unable to give it due
attention.'
Intention to wed filed In L. A. by
Christine Edwards, violinist, and
Carll l^linor, orchestra leader.
Kenneth Doncourt (Ken Murray)
granted final decree of divorce in
L. A.
Administration of $250,000 estate
of Lowell Sherman held up by
squabble between motljer of late
actor and Morry Cohn, court oust-
ing both as co-executors.
City Council of Huntington Beach,
Cal., asked to pass emergency
measure for erection of amphi-
theatre seating 15,000.
George Cukor, back from New
York, said Broadway is having its
dullest season in years and that of
the dozen shows he saw not one of
tlicm is worthy screen faro.
Estate of Judge Bernard Douras,
estimated In excess of $10,000,
divided equally among four daugh-
ters, Marion and Relne Daviee,
Ethel Douras, and Mrs. Rose van
Cleave.
Agnes Franey, former chorus girl,
divorced in L. A. by Logan Met-
calf, broker, who charged desertion
eight months after their marriage.
Jackie Coogan discharged from
Glondale, Cal., hospital completely
recovered from injuries received In
auto accident which cost the life
of his father and three others.
Ellssa Landi granted divorce In
L. A. from her barrister husband,
John Cecil Lawrence. Grounds were
that he assertedly confessed to
affairs with other women and that
she gave him $100 a month for
three years when h^e declined to
support her.
Court awara of $1,750 won by 61-
year old' woman against Hunting-
ton Park Cal.) theatre for fall
down balcony stairs. Alleged stair-
way to have been unllghted.
L. A. court orders E. M. Asher,
film producer, to show cause why
he should not give deposition in
$500,000 alienation suit filed against
him by Nathan Borin of Chicago.
Samuel Levy, professionally
Snmmy Lee, dance director, ordered
to pay his wife $75 a week and
51,250 attorney fees pending divorce
action. Charged that he gambled
heavily.
Frank Fay sued by L. A. county
for failure to make tax declaration
on $50,000 in stocks and $8,000 in
bank deposits.
Gertrude Keul, known to German
film fans as Mary Kidd, detained at
Vancouver, B. C., by immigration
plflcials on expiration of passport
visa.
AVife of Ralph Farnum awarded
SoO weekly by L. A. court until
divorce case Is heard. She sued for
$1,000 weekly. Agent testified his
only income Is $6,000 annually in
comrhlssion from clients.
Suit for $3,000 filed In L. A.
af,'ainst Jimmy Durante by Bert
Levine, assertedly duo for writing
radio skit for comedian, settled out
of court.
Ground broken at University of
California at Los Angeles for $234,-
000 open-air theatre with seating
capacity of 12,000.
Midwest
Al Jolsons (Ruby Kcoler) adopted
a baby boy in Chicago last week.
Violet Clement in American
Hospital, Chicago, after her horse
fell during her act with the Cole
Bros. -Clyde Beatty circus at the
Coliseum.
Vernon Craig, radio singer, sued
for divorce In Chicago last week by
Mrs. Catherine Craig. Charges de-
sertion 13 months after marriage.
Court set May 31 as hearing date
in suit by international union of
motion picture operators for an ac-
counting of $400,000 allegedly mls-
apnropri.ated by tho Inic Tom
Mu!(>:.-.
AFA Platform
(ContinJCd from page 51)
rics. RKO's share amounts to
around $1,500, although years ago
when vaudeville was at its peak
that exchange, then Keith's, col-
iloctcd as high as .$2,000,000 some
years.
Loew's commlsh income now is
also around $1,500 a week. Para-
mount's is in the neighborhood of
$750, excluding tho now 'n' then
commish from southern unit book-
ings in partnership houses, and
WB's Is slightly under Par's.
Total vaudeville salaries paid out
by the major circuits through their
New York bookings ofllccs range be-
tween ?S0,000 and $90,000 a week.
Ralpli • WhlteliPad. executive
secretary of the AFA, stated his
organization will proceed peacefully
with Us efforts to have the pro-
gram adopted generally for and by
vaudeville. He will request the cir-
cuits and other booking men to
meet with AFA representatives over
the summer with a view of bring-
ing the reforms about as soon as
possible.
At the same AFA meeting at
\yiilch the actors' platform wa«
adopted, there were several electiona
of' officers. Sophie Tucker was
elected to replace Eddie Cantor as
honorary president of the AFA.
New council' members replacing
several whose terms had expired ar«
Harry Burns, Sally Rand, Georgft
Jossel, Chick York, Ben Bernie, Hal
Sherman, Howard Dalton, Walter J.
DIggs, Jed Dooley, Cliff Hall, Gus
"Van and Doug Leavitt.
'The 26 -point program as adoptedi
1. Compulsory equitable stand-
ardized play-pr-play contract.
2. Cash payment of salaries
Immediately after each engage-
ment.
3. Bonds covering salaries put
up by all employers engaging tal-
ent.
4. Certlfied/Tlnancial state-
ments of^^«niployer filed with
bookei\..^ecurlng talent.
6. No payment of commission
to circuits operating their own
booking offices.
6. rVeedom of act to change
agent itfter 24 hours' notice In'
writing to agent.
7. Raising the NRA Vaude-
ville Code Minimum from $7.50
net a day to $10 hot a day for
principals.
8. A specific rehearsal hour to
be designated which shall be
obligatory '"or both parties to the
contract.
9. Raising the NRA Vaude-
ville Code Minimum from $40 not
to $50 net a week for principals,
the transportation to be paid by
the employer.
10. No actor AFA member per-
mitted to play a. free show un-
less;' approved by the AFA, and
then only if the actor wishes to.
do so.
11. The actor shall fuEnlsh and
pay for such conventional morn-
ing, afternoon, and evening
clothes which are customarily
worn by civilians of the present
day in this country, together with,
wigs and footwear necessarily
pertinent thereto. Wigs, foot-
wear, costumes, clothes, appur-
tenances, hats, gowns, and prop-
erties peculiar to any trade, oc-
cupation or sport are to be fur-
nished by the management.
Should the manai^er require the
actor to purchase his clothes
from a special tailor or shall re-
quire exclusive or unique designs
or unusually expensive clothes,
then the manager shall pay for
such clothes.
12. , Prohibition of personal ap-
pearances of witnesses or prin-
cipals of criminal trials, partici-
pants in crimes, and all people
who have gained notoriety In
public scandals.
13. More pressure on the gov-
ernment to create enough jobs to
take care of all needy actors.
11. Clean, comfortable and pro-
tected dressing rooms for all per-
formers of vaudovlUo, cafes or
outdoor shows.
15. Strict enforcement of the
vaudeville code minimum wage
provisions.
10. A 10-hour maximum work-
day for acts In vaudeville and mo-
tion picture presentation houses,
except on opening days, when two
additional hours may be added
without extra pay. Hours must
be figured consecutively.
17. Revised workmen's com-
pensation laws to guarantee pro-
tection to performers sufforing
accidents while working.
IS. No extra shows with or
without extra pro-rata pay to ac-
tors over and above four shows
within each 10 liour work-day.
19. No midnight shows with or
williout pay, excepting one Now
Year's Eve performance for which
the actors shall rc^'eivo additional
compensation.
20. Adequate salaries for all
acts playing cruise.*;, In addition
to free transportation.
21. Closer co-opcr
other theatrical crafts.
2.. No stripping or
performances.
23. All salary payments i
or certified checks.
24. Railroad transportation for
all acts. If actors consent to
travel by car, such cars must be
adequately Insured against acci-
dents.
25. Return faro from point of
closing guaranteed to performers
with traveling vaudeville or out-
door shows, provided performer
docs not hlm.sclf give notice of
closing.
20. Two-weeks' notice com-
pulsory when an eniployor dis-
misses an actor and when an ac-
tor leaves a unit or act; How-
ever, if actor gives notice, ho shall
pay the railroad fare of his sub-
stitute to the point of termlnatin'
of* notice.
VARIETY
61
Broadway
Joe Piiicus back from Bciinuila.
Jack Jarrett back on Woirave
Islaml.
Irving Yatee over a severe MtafK-
6f toneiUtls.
Amedeo and his magic act back
from Bruaacls,
Harry Rosenthal will open bis
cwn cafe next month.
Marvin Schenck deferred that ex-
cursion to the Coast Indcf.
Clifford Adams doini? a sGi-ien on
legrit producers over WINS,
Jimmle Dwyer has taken over
Danny Hogan's restaurant- bar.
Three days' of sunshine, and the
Palace beach became Impassable.
John Bonney takes his annual
breather in Europe the end of June.
Bernard Sobel, drama reviewer
for the Mirror, lost his father last
week.
Eorothy Dalton, nurse In office of
Drs. Michel and Taube, lost mother
upstate.
Fx-eddle McKay has gone to
France to summer at ' Cannes on
the cuff.
Jack Connelly, Patbe ncwsi-eel
chieftain, sailed for Ku-ope Sat-
urday (12).
Alargalo Gillmore will aucumpany
Katharine Cornell to Franco, Ball-
ing Saturday.
Bernard Sobel (Dally Mirror)
screens terrlf at the Var in a trav-
elo:? this week.
The John Hickoys (Helen Daly)
Art: motoring to Hollywood for a
month's vacash.
Monte Proser talking a Green-
wich, Conn., legit stock company
for this summer.
Nick Kaufman, trick cyclist who
left U. S. 22 years ago, returns from
Germany' May 31.
Tlie Joe Levys are momentarily
exi)cctant, but no bets as to whether
it'll be a boy or girl.
Walter Annenberg, back from Mi-
ami, went west to handle Coast edi-
tion of Racing Form.
Vv'arner Bros. Club goes nautical
wh(?n annual boat ride up the Hud-
son is launched June 19.
(Tfforge Luit returning from Lon-
don on leave of absence from In-
ternational News Service.
I. Robert Brodcr, the barrister, Is
thinking of running a summer stock
troupe in some rural barn.
Howard Mills added to cast of
Periwinkle Showboat Players open-
ing nt Mt. Vernon June 13.
ilis new car a total wreck In a
Central Park accident, Maurice
Golden has gone for another bus.
"Yacht Club Boys to Tonowanda
Inn (N.Y.), spot built by Adlor and
Kcllv of the combo -five years ago.
Concert managers are the first to
agree that radio was the llfesaver
of the concert field In the past two
years.
.iohn B. McCullough, ofllce man-
ag3v for Hays organization In
N. y.. has been made a Kentucky
colonel.
Sgt. James Sabatino, attached to
the Queens D. A.'s office, can't see
any form of amusement except those
radio broadcasts.
Tlio Gus Mulcahys, who wed In
AriKona in 1934, had it repeated In
a rollt:ious ceremony between shows
In l^ittsburph last week.
An Inheritance service has ad-
vised Jack Mclnerney that he ap-
pears to be the John E. Mclnerney
legatee they're looking for.
Kialto blow-off comes tonight,
with Arthur Mayer hosting and
toasting the new house that will be
re.Tdy on the site In November.
R>ith Manners, singing pianist
lately at No. 1 Fifth avenue, is now
ut the uptown Bretton Hall follow-
ing exp.inslon of Its cocktail lounge.
Radie Harris, in collaboration
with Eve Ettinger, .has sold her first
screen original, 'Society Column,' to
Liberty Productions (M. H. Hoff-
man).
In a rcfurbislied ISarl Carroll floor
show at Ben Marden's Riviera, Hal
Sherman has been added. More
comedy may be injected from time
to time.
Jack Connolly, Pathe News chief,
has been appointed new General
and Commander-in-Chief of all
Kentucky colonels, succeeding Jack
Alicoate.
'W. P. Farnsworth, deputy admin-
istrator of Pim Code Authority,
snent part of a week's vacation in
New York conferring on Blue Eagle
business.
'.Phe Lynn Farnols opened^ their
bright new house to the plx erlx
and fashion commentators to meet
Lillian Templeton, Fox stylist Just
returned from Paree.
Bill Pine left Sunday (12) for
Chicago, where he will atop off for
a few days before proceeding to
the Coast. Though having a return
plane ticket, he went by train.
Five Sunday breakfnsts for bene-
fit of the Stage Relief at the Ver-
sailles. .Second Is next Pnnday
(10) from noon to three o'clock.
rice is a buck and a qii;irt<M-.
If some of the phonograph record-
ing artists only he.ird themsflves
In the playbacks of some of the
slurf which the monitor boys pick
\ix> when Die .subjects don't think
thpy'rn being microplioned. they'd be
moip divcrcct in fholr trade chatter,
Kinall tall<, cv. J^h men keep the
nill<c Alive and catcli the ad lib stuff
■for tliPlr own amii'-'''mpnt.
London
George Black has moved to Park
Lane.
Ralph Ceder back with the Joe
Rock Film Corp.
Jules C. Stein in, and will stay
around for a while.
Leslie Banks interested In a new
play by Gilbert Lennox.
Universal planning a production
here starring Marlon Girth.
Judith Furse okaying Oscar Ho-
molka's pronunciation as Mesmer.
'Love on the Dole' sold for pro-
duction In Scandinavia and Hol-
land.
Roland Young sti-oUing leisurely
down Piccadilly entirely unrecog-
nized.
Colonel Hobson, uncle of Valerie
Hobson, now controlling the Theatre
Arts Club.
Delysia and George Robey to co-
star under management of Henson
«t Shepherd. '
BIP's new Richard Turner film
held up for two days, due to death
of Leonora Corbett's father.
Jeanne Aubert replaced by Helen
Gilllland In forthcoming 'Gay Mas-
querade' at Princes theatre.
'Hullo Sweetheart' final title se-
lected for picture starring Claude
Hulbsrt and Gregory Ratoft.
Fritz Weiss making a bid for
talker rights on 'The Hoffman Scan-
dal.' comedy by Walter Ellis.
'Some Day', featuring Esmond
Knight, directed by Michaer Powell,
Is newest Warner British produc-
tion.
'Bengal Liancers' decorations out-
side Paramount's Oxford Street
offices make an appropriate Jubilee
display.
Geoffrey Toye, managing director
of Covent Gai'den opera house,
sued for divorce by Doris Lytton.
actress.
Richard Collette, head of Savoy
hotel and D'Oyly Carte Opera com-
pany, back fromAmerican and Ca-
nadian tour.
Cass, Mack, Owen and Topsey
and Se'nator Murphy duo here for
a return trip at the Palladium
.around July.
John W. Hicks, Jr., and his assis-
tant, George Weltner, In town for a
couple of days and off on a conti-
nental jaunt.
Jimmy Walker and wife. Belle
Baker' and Lew Ijeslie making up a
party at the Trocadero restaurant
to see the Charles Cochran cabaret.
•Lives of a Bengal Lancer' (Par)
created a precedent at Easter by
continuing at the Carlton after pro-
vincial release. Picture is in Its
fourth month.
British & Dominions celebrating
the Jubilee with three pictures run-
ning simultaneously In the West
End: "Escape Me Never* at the Pa-
vilion; 'The King of Paris' at New
Gallery; 'Brewster's Millions' at
Marble Arch.
CH ATTE
£>i'uson. Managements, having lost
plenty on tries, irlll not play any
more.
Monogram dickering with a big
Indie theatre for flrst-run rights of
'Jane Ayre.'
'Broadway Bill' (Col) Into Regent,
Sydney, next week. Idea Is to have
'Bill' In for the big racing carnival.
''Dames'' (WB) listed for the
Regent, Sydney, but replaced by
'Here Is My Heart' (Par). No reason
given for switch, and no furthr
hooking listed for 'Dames.'
Public stlU yelling at the poor
programs put on the air by A-ciass
.stations. Also some yells for re-
duction of annual license cost ($4).
Trade continues bright In New
Zealand with British and American
pics. Reported that W-T contem-
plating trying out road shows again
now depression period has lifted.
W-T is premlerlng 'Laburnum
Grove' this week. Cast includes
Betty Bowden, Vernon Kelso, James
Raglan, Cyril Vernon, and Sybil
Davidson. Gabriel Toyne producing.
Dance halls getting set for new
season. Biggest try ■will be In Syd-
ney at Palais Royal with Sunny
Brookes as leader. Stuart F. Doyle
Is interested In this venture, and
svill also open a ballroom in base- |
ment of State, Sydney.
India
Hollywood
By Gordon Sinclair
Shanghai
By Cal Hirsh
Josef Lampkin, American violin-
ist, opened Shanghai engagement.
Izako's British Circus now play-
ing Shanghai; great hit, selling out
nightly.
Royal Balinese Dancers, 42, ex-
pect to make an American tour after
Japan trip.
Al Rockctt, spending three weeks
In Shanghai, before going oft on a
world tour.
Henry Nathan, Cathay hotel band
leader, married Virginia Worth
(Worth Sisters).
Verna Gordon (New York) and
Kira and Boris (Paris) topping bill
at Cathay ballroom.
Canidrome ballroom ..opening Its
2,000 capacity summer garden May
15; Abe Bershadsky, maestro.
Seven Chinese actresses have
committed suicide since Yuan Llng-
yuen. Butterfly 'V^u's rival, dramati-
cally passed out.
Annl Zolnay and Joe Plee, recent
Austrian arrivals, over oUe at Para-
mount ballroom, with Cowan and
Bailey still strong after five months'
run.
•Imitation of Life' (U), 'Ruggles
of Red Gap' (Par), 'Captain Hates
the Sea' (Col), 'Man of Aran' (G-B).
and 'Little Minister' (Radio) doln-
top biiKtness hevf.
Sydney
By Eric GorricU
"Roberta" (legit) Is sure fire.
Joe Scldleman etlll o.o.'lnp for
Columbi.T.
Bittprness continues against book
cen.sorshlp.' '
'Heiit.TKC,' cavalcade film,
opens soon.
Wirtii's Circus liit rown for usiia!
Lenten season.
Royal Fair begln.s .sca.son. Ameri-
can cowboys the fealiiro.
Sydney will have a big loc,-i|
Coney Island next aumer.
Looks like will be a long time
before Au.ctralla sees another opera
Vienna
Paul Horblger in Vienna.
Woric begun on Gaumont's John
Stri^uss film, 'Eternal Melodies.'
Emll Jannlnga signed with Tobis
Sascha for four films to be produced
In Vienna.
Otto Kanturek signed produce
film, 'I Left My Heart In Heidelberg'
In London.
'Werner Krauss Is considering an
offer to become a producer as well
as an^ actor.
Lcopoldlne Konstantln In town on
her way to Hollywo<Jd to Join hubby
Geza Hcrczeg.
'Vienna doesn't believe London re-
ports that Richard Tauber is mar-
rying Diana Rapier.
'Marie Baskirtscheff,' first Austrian
picture to be Italianized, will be
brought out In June.
Henny Porten, after a period In
legit, returning to films In picture,
'All for My Children.'
Austrian censors' banned German
pic, '.Storm Days of 1919,' and Rus-
sian picture, 'Potemkln.'
Vienna to get a new film company
headed by Erwln Goldarbeiter and
financed from Switzerland.
Franz Lehar's operetta, 'Clo-Clo,'
being filmed at the Rosenhuegel
studios. Will be called 'Mausl.'
Charles Kullniann, American ten-
or, singing the rol* of Ferralndo In
•Cosi fan Tutte' at the Vienna
opera.
Ludwlg Hoffmann has reduced his
engagements In the United States
in favor of a five-year contract with
the Vienna opera.
Actor Albert Bassennann eriving
the famous Issland Ring to Vienna
Theatre Museum to b« Included In
the Molssl cdUection.
Rudolph Forster, one of Austria's
best known actors, trying to or-
gani-.:e his own studio to turn out
pix in German and English.
Walter Reisch, who is. under con-
tract to Hollywood, has postponed
his departure to produce another
Vienna pic, 'Women's Hands.'
Emil Sauer, pianist and director
of the Masters' School of Piano, ac-
coi'ded highest decoration for merit
In art and science by the president
of Austria.
Max .Reinhardt having difficulties
with tax collectors, who have Issued
roKtrulnt order against his proper-
ties for unpaid taxes In Germany
and Austria.
Arthur Hellmer, who has been for
many years the director and owner
of the New Frankfurt theatre, has
come to Vienna to negotiate rent-
ing the Theatre an der Wlen.
I'rohibttion to actors of the
Vienna Burgtheatre from taking
curtain calls to be suspended in
celebration of Else Wohlgemut's
2Sth anniversary at the theatre; she
is to play in 'Maria Stuart' then.
Moscow
By Zakhary McLove
G. and S. Vassiliev, directors of
I'hapayev,' have completed a new
.illent version of the film.
'Moscow in Flames,' first full-
)i;ngth feature sound film devoted
;o the history of Moscow during the
revolution of 1905, Is to be released
i .«)iortly.
I King Vldor, Jack Conway and
Walt Disney, whose films ivei e pro-
1 nilered and highly comment';'] on
I ut, l)i<; flr.Ml Hovlet Film J-'istival.
■ held here In March, sent letter.s of
.'ipprftolatlon to the Soviet I'ilm
■|"i'U'^(, thanking them for the honor.
.S'Tgfi Kisenstein, after a long in-
irr\;ii, during which he de-votetj his
iictivities to pedagogical wirk In
the Institute of Clnematogi-.-i nhv,
Iia.s ijcfl'ied to return to film dl-
I n-' ting. Has started on a pro'Jue-
j tlon ba-sed on a hunting "itorv bv
f-.'an TonVgrnlev.
Bombay going in for Harlem
nights.
Race meetings in full swing, with
big crowds.
•Last Round Up' getting a play on
the records.
Mahatma Gandhi, the forgotten
man. Nobody knows where he is
even.
Taj Mahal hotel makes a boiled
shirt compulsory now, or else no
chow.
Big articles here about Father
CoughUn. India thinks he'll be
president of the U. S.
Some of those American engi-
neers who went to remodel Rus-
sia heading toward Afghanistan
now.
Toni Rick's Vienese band cur-
recently the rave. Drew a six-
month extension at Coniagas, ace
night spot.
Tourist biz lousy; only two cruise
liners. Resolute and Empress of
Britain, in Bombay this sesason,
UsujiIIy nlne./^
Government broadcasting In 19
languages here now. That's a mere
flea bite. There are 222 different
tongues here.
Mrs. Oscar Strauss and Carrie
Prankenberg p'BEsed through to-
ward Persia, Intending to drive It
with a crowd off the Stellar Po-
laris.
'Bengal Lancer' (Par), smash hit;
particularly in Northwest Frontier,
where story laid. Indore Lancers,
similar body except no white offi-
cers, taken in body to see film.
■ Franklin-Granville expedition,
which came to film an elephant pic
In '31 but forced out of business
when charging herd wrecked equip-
ment and killed Leroy Granvil'.e,
back again under Franklin. Pro-
ceeding to Aa.sa'in hills. Will shoot
all in color.
The Hague
By M, W. Etty-Leal
Concert season fizzing out,
Albert Bassermann touring Hol-
land.
Henri Morrlen, Dutch actor, dead
in Rotterdam. ,
Jo Vincent, Dutch soprano, had to
undergo an operation; now recuper-
ating.
Hofstad Tooneel billing premiere
of Somerset Maughan's 'The Holy
Flame.'
Mrs. Mann Bouwmeester, veteran
Dutch actress, celebrating her 8Bth
birthday.
Amsterdam and Rotterdam get-
ting newsreel grind houses owned
by CIneac Paris.
Dr. van Anrooy, popular conduc-
tor of the Resldentle orchestra at
Tho Hague, resigned,
Musical festival at Amsterdam In
honor of Wlllem Mengelberg; Just
40 years since he started his career
as a conductor at Zurich.
Now that Court mourning is over
for the deceased Prince Consort,
the Princess Juliana, heir-apparent,
has been going to a number of
shows.
Single opera performance of
'Eiektra', by Richard Strauss,
skedded in Amsterdam. Advance
bookings so heavy that theatre sold
out a fortnight ahead.
Westport
By Humphrey Doulen*
Grant Mills goes to Skowhegan.
Kate Enos of Nice joins local col-
ony.
Mrs. William Anthony McOulrc
here.
Eva LeGalllcnne here for the
.sea.son.
Ecttc Davis may summer at BIl-
vermlne.
I'licer and Douglas open their
restaurant.
No Rokdloff symphony concerts
this season.
Harry Archer ha.s opened Leaky
Dam Lo'lge.
Win and Gladys A hern leave for
middle west.
Maury J'aul "commuting to Man-
hattan dally.
Horace .M.acMahon is after 'Sailor,
Beware' tour.
P.oocrt Fischer imutlng to
'The, fjreat Waltz.'
Marl'j Chamlee, on new ru'Ji'i
lime, Is oiily liom(r \\';<.k-ends.
Wolfe Kaufmfin will (lecc)riite the
local J.'in'lscapc tbis .suiiim'.-r.
Vivi'-nne OKli"rni- Hies to Die
Coan. Ua- new ,Ioa:i Ci-.-n'. ford llliii
f)l(l-lime vau'l'.villia n.-*. led by
and .J')'-y -VVheljin, uv-:i\\\v,\n;^ n^Mt
ilKf Ion.
Jimtjiie (^onroy, ll,ti-iy ,\l'i)'i'i.-sey
l''ir.--r (:ir(.-UK v. ill li^j.-inan's al
Hrl'Igf p'jrt w'ith r.i'"ll< s -'ni'l \Ay.7.U-
Ha mu-r'ir'J.
I'hilip Dunning's xxi-v, pi:i,v will \<(-
trie,'] out at ('enuu-y /■iayhouM'
'I'-ie 'luring week of ,/uIv i>.
Barton McLane writing a play.
Alice Joyce left" for Wa.shington.
Fred Meyer latest Kentucky ker-
nel.
.Arthur Caesar reeking of winter -
groen,
Leland Havw; ipped back to
New York.
Charles Lederer off the
writing staff.
Hal Roach back froi
conventions.
Paul Munis passed 14th wedding
anniversary,
Charlotte Granville celebrated h-jr
74th birthday.
Joda Marinoff seriously
General Hospital.
Jim Keefe makes records of his
best parlor stories. .
Ruby Keeler back with Al Jolson,
Jr., the new adoptee.
Harry Chotlner back on film row
after appendicitis op.
Bin Thomas is a sucker for tlio.se
trick hair treatments.
Jack Fler on eastern swing of
exchanges for Mascot.
Chain Letter sandwich made ite
appearance on film row.
Jim Keefe finished script
'Hollywood Side Show.'
Margaret SuUavan planed In
from the East last week.
Francis Lederer orated on peace
at a subsequient run house.
Floabelle Mulr has finished her
writing assignment at Fox.
Sam and Bela Spewack like Mex-
ico so ■well they'll head back.
Patricia Ellis Initials with a song
In Warners 'Broadway Joe.'
Kenneth Alexander to Samuel
Goldwyn unit as still photog. "
Films' British colony staged Jubi-
lee celebration at Ambassador.
Claudette Colbert nursing sore
mu.MCles from too much tennis.
Mort and Will Singer pulled out
for Omaha after motoring here.
Recurrent eye Infection confined
Carl Laemmle, Jr., to his home.
George Halgh'L here for his pro-
duction Job with Sam Goldwyn.
Marx Brothers back from vaude
try'out of their next picture yarn.
Academy is leaving Professional ^
Bklg. for a wing in the Taft Bldg.
The George Barblcrs celebrated
twenty-five years of -wedded blls.s.
Quecnle Smith washes up with
Paramount and returns to Broad?
way.
Howard Deitz here for a -week
after attending thei Metro conven-
tions.
Jeannette MacDonald ready for
work again after a rhonlh in Hono-
lulu.
Bert Catley, of the Frisco Bert
Levey ofBce, here on his honey-
moon.
Cliff Work handling Coast com-
mittee In charge of NVA benefit
shows.
King Charney bought an Imported
English bulldog to add to his
kennel.
Tay Garnett to honeymoon In
South Seas on his 104-foot schooner,
Talaya.
Ben Judell, independent e^cchange
operator of the midwest, here for
vacash.
Universal's 'Diamond Jim Brady'
company on location at San Luis
Obispo.
George Seitz went east for back-
ground stuff for Metro's 'Calm
■Yourself.'
Ben Bard botight France ''Romer'.s
play, 'The Hemlock Cup,' for local
production.
Harmon Nel.son, Bette D.avi.s'
hubby. In town lf)oklng for a horn
tooting job.
Iter mother"8 Illness will keep-
Miriam Hopkins In New York an
extra week.
A. M. Botsford back at his J''ai'a-
mount desk after threatened ap-
pendix attack.
Florence FiHher Perry picking up
feature.s for the Pittsburgh Press
.ind Delineator.
Jack Warner's sec, Bert Scott,
passing his vacation at the other
end of the Htate.
Glen Harper, Corona indie e;<'ilb,
going to Mexico City to attend ro-
tary convention.
All F-WC"; employees in service
year or more drawing two we lc •
vacash with pay.
James Dtmn going east for the
Indlanapoll.M . races and the ."VT.ic-
I^arnln-Ross boui.
Dorothy Tlugliefi, U casting aide
past five year."-, joined Llchtlg &
Knglander a.'ieney.
f". Cardner SuUlvan bad: .Tt
Metro and assigned to Irving Tlial-
berg's writing unit,
Mrs. Leslie, JJowaid hltg for the
east after two months as gue.st of
the .William Oargans.
Pevercll Mailey and his wife, ilio
former Virginia .McAdoo, gelling
Iheir iiortr.iits ijalntod.
Inaugural illiini';- and d;'iice •>£
Fox We.sti'oaHter.; .set inv I''.-! l;ry
117) at T'Vixliill".- studio.
.\,I.an Mi-D'.n.-'ld l';i\r-s
"i' i.oitiijlallii. ;inij -.oclal
il)lcf ;it Cenlral Cabling,
.M'ax Arn':\v '•■('< |n U>\\u
••■^(■|-;il t':t- I,!' .\'ew i'oi-l< |.
''■it a riuidrm'.-i ri:ilivf> siu).
.M;;ii:i;i ,'~-'cliwl" rt nl'-ascd l;V
for a \.-''' l( 1(1 siiii.' In ilu' Im '.i
ill' ■li.-iU of -v.-" -.1 Kim-
.M.'irk l,;n- -in to .Seattle foj-
\;ini'e putilicilv on o;)(iiin',' of
'■'■'ontlnued on page 02)
62
VARIETY
Wednesday, May 15, 1935
(Continued from page 61)
Plckford's 'Coquette' tour May 20.
Margaret Lindsay and Barton
Lane were in Frisco for appear-
ances at the opening of 'Black
rury.'
Dave Canavan and Charles
Horseman from RICO h. o. here to
Install new screen In. -RKO Hill-
etreet.
Xat Levine and Wallace
Macdonald left Saturday for Honb-
lulu to pick stories for the new
Mascot program.
Patterson McNutt feasted J. C.
Nugent to commemorate their pro-
duction of 'The Poor Nut' on Broad-
way 10 years ago.
Monroe Owsley scrammed for
IndiiinapoUs where Hai'ry Hartz
will pilot actor's Dusenberg special
In Memorial .Day grind.
Acad technicians will banquet
the directors of the ,, Society of
Motion Picture Engineers during
the latter's convention.
Victor McLaglen, Heather Angel,
Wallace Ford and Margot Grahame
personalled at the San Francisco
opening of 'The Informer.'
Clifton Webb landed in town with
18 trunks, 22 bags, hia mother, sec-
retary, maid and chauffeur and
looked for the ncwshounds.
Glen Boles, AVarner contractee,
Gavin Gordon, and Hugh. Enfield
win be In cast of the legit. 'Co-
quRitp,' which opens in Seattle May
20. .starring Mary Pickford.
T T E
Philadelphia
By Arthur B. Wai
Local .307, Operators' Union, held
anniversary dinner on Sunday (12).
Niteries, . expecting to stay open
all summer, plugging their air-cool-
ing systems.
Bulletin^ generally plenty tough,
gave 'Hook-Up' only good notice —
and a ^vlld rave.
<-jSam Nlrdlinger, manager Broad
./End Erlanger, taking his own copy
around to papers these days. ,
Town promised a flood of Shakes-
peare next season. No less than five
engagements of Bard's plays listed.
\ " H. T. (Jimmy) Craven, former
• drama crick on several dailies,
again to vacash In Spain cntU-e
eummer.
Mort Schwartz getting plenty of
breaks from the boys as p. a. for
Palumbo's, Phllly's most successful
nlte spot. )
Bill Shugard, theatr.lcal ad man-
ager for the Ledger for years, be-
ginning annual summer commuting
to Wlldwood.
'Philadelphia on Parade,' civic
project to boost .local firms and
products, getting ' overboard play
Irom dallies.
Because of big increase in num-
ber of niteries and spots with floor
Bhows, papers have created separ-
ate departments.
Johnny Pollock kicked off for
li. A., longest press-agent Jump
from here of the season. Ahead of
The First Legion.'
Forrest Crosman, just here with
•Vanities' tab at Earle, back already
.ahead of new Carroll 'Sketch Book."
Opening date up in air.
Tommy Stern, drama crick of the
Record and son of the owner, post-
carding from Venice and points
■we.<>t. He's honeymooning.
Chestnut street house managers
waiting anxiously for mayor's de-
cision on marquee regulations. Only
name of theatre on them at pres-
ent.
Pittshurgh
By Hal Cohen
Bin Stein of Chicago MCA ofllce.
In town over the week-end.
Jack Boyd and Peggy Wirslng
told it to a preacher over the weelv-
end. '
Plaza plans to fold for the sum-
mer months about the middle of
June.
Elsie Ltppencolt in New York do-
ing publicity for, a couple of dance
bands.
Brian McDonald doing his stuff
these nights at the New Kenmore
In Albany.
Anne Mervosh home from the
Cresson sanitarium for a few days,
and looking flne.
Elmer Kenyon has been named to
advisory board of newly-formed
Sfheatre Alliance.
I Johnny J^arris and Jimmy Bal-
i mer back from a quick trip to New
York and Boston.
; A slip of the razor left Joe Feld-
l-jgjnan mu.slaclile.'iK, but he's already
^^%(prouting another. .
-V Neville Flcoson dl.shing out some
material for Tom Wealhcrly's
forthcoming revue.
Miko Cullon ribbed Myrt 'n'
Marge by sending the Mr.s. over
for an autograph.
Jimmy Nash has reopened the
Gay Paree with M -ty Gregor's ork
" and a floor show.
Alex Pierce, Folle.s Bei'gcro musi-
cal director, eating again after hav-
^^g a tooth yanked.
Harry Kalmine plans to accom-
pany CharUfi Rich to the Coa.st for
the Warner-First National conven-
tion.
New Penn swings into action next
week with Red Nichols band, fol-
lowed by Ted Black.
Easter and Hazelton, after a
month at the Plaza, have moved to
Eddie Peyton's club.
Joe Flavo's ork opens an engage-
ment at the West View park dance
pavilion Thursday (16).
Bill Scott had a pass turn up
the other day at the Stanley that
was dated five years ago.
Paul Ramsey of Post Gazette rep-
ortorlal staff named president of
local chapter of Newspaper Guild.
Bill Fields around showing the
ropes to his successor, Sam Strat-
ton, with the Hagenbeck-Wallace
show.
Gus Mulcahys, who were married
a year ago at a civil ceremony, had
the knot tied here again at a church
service.
Baltimore
•By Albert Scharper, Jr.
Sam Cummins back to N. Y.
Ringling circus will pitch here
May 22-23.
Bob Sisk visited the home-town
for a day last week.
George Roeder and wife motoring
to Syracuse to visit ftiends.
Freddie Bergin and Ted Black
orks will dish dansapatlon . for f rat
dance here May 17.
Clifford Odets' 'Waiting for Lefty'
will be produced by Workers' The-
atre here May 25-26.
Guy here claims he lamped 'Un-
finished Symphony' (GB) 20 times
during Its current long run at arty
Little.
The arty Little has had a house-
flag designed and thus becomes the
only fllmerie in town to flaunt such
bunting.
A flame dancer couldn't put on
her act at Lord Balto's hotel's nlt-
ery because fire Insurance under-
writers termed her type of turn a
hazard.
Gil Kanour now devotirjg his Eve-
ning Sun column once weekly to
sharp-eyed film fans who write in
detailing inaccuracies and incon-
consistencles they spot in plx, a la
Sid Skolsky.
New Haven
By Harry M. Bone
Shubert shutters after fair sea-
son.
Harry Black has an Idea he's a
fisherman.
Shoreline dine-and-dance spots
unfolding.
Ike Lowenthal celebrates 54 years
backstage.
Eddie Wittsteln played General
Electric show week.
Some nlte spots are getting five
acts for ten bucks a nlte.
Gorman Circus due May 22, with
Ringling to foyow June 18.
Eddie Weaver, Par organist,
doubling on air over WICC.
Dave Eldridge has nothing- to do
now but catch movie shows.
Savin Rock's games of chance
have been nixed by gendarmes.
Harry Shaw can't m.c. without a
pitcher of ice water at his elbow.
Harry Berman's little symphony
finaled music week at Woolsey Hall.
Register's music crick Earle
Johnson breaks out as recital artist
himself.
Allie Wrubel's Conn, tercentenary
march due for an airing at Yale
Bowl concert June 1.
Minneapolis
By Les Rees
Chain letters flooded local film ex-
changes.
Richard Arlen and wife and baby
visiting his parents in St. Paul.
Casper Cholnard, U.A. office man-
ager, to Fargo to attend uncle's
funeral.
Jacqueline Banning, four-year-old
locallte, off to Hollywood to try to
crash films.
L. J. Ludwig, assistant i'ubllx
general manager, a daddy. It's a
girl— his first.
Entire MG sales staff and Bill
Watmough, booker, in Kansas City
attending convention.
More than 4,000 student musicians
from all parts of state here to par-
ticipate In band contests.
Art Huseman, National Screen
.salesman, transferred from here to
Chicago ofUce to travel Omalia ter-
ritory.
Health department has called off
.scarlet fever quarantlno prohibit-
ing children under seven years from
attending theatres.
Local RKO exchange In first
place In .fulea Levy national an-
niversary sales contest with only
two weeks to go.
Manager Emll Franke or Oi'phoum
unable to dodge jury duty .and his
theatre lR .."=ans hi.s services morn-
ing.s and afternoons.
Bill Lang promoted from Publlx
accounting department to Twin
t'lty and pluirt.s ho(i);oi-. surcecding
Johnny Bran ton who waa elevated
to circuit booker.
Walter Branson, RKO district
manager, and Joe Skelly, manager
of exchange operations from New
York home office, visitors.
City council license committee re-
fused to Issue a permit for another
new theatre In ritzy uptown sec-
tion now served by five houses.
Fund completely raised to Insure
continuance of Minneapolis Sym-
phony orchestra and retention of
Eugene Ormondy as conductor for
another year.
Boston
By Maxwell Fox
East Boston pony track opens
July 8.
Boston Friars club golf outing
May 29.
Ed Holland In ahead of 'The In-
former.'
Harold Kayes now at Palace, One-
onta, N. Y.
Mary Healey abandoning bridge
for golf, as befits the season.
Art Moger, cartoonist, playing
around with swim suits now.
That sterilization gesture by
Jimmy Savo the only censorial dele-
tion in 'Parade.'
Lawrence Langner and daughter,
Phyllis, in Hub for premiere of
'Taming of the Shrew.'
George Holland's play, tentatively
titled 'Boodle Boys,' definitely set
for fall opening. Not In Boston,
however.
Arthur Feldler, conductor, drove
his own bally wagon around town
in advance of the concert series
opening.
Omaha
By John Quinn
Chain letters swamping the mails.
George BIckford visiting folks In
Davenport after closing of the
Paramount here .
John Quinlan at Brandeis while
manager Will Singer takes time out
Cor a trip to Chicago.
Minneapolis crick Merle Potter
gave |town once-over on way to the
coast with Mort Singer.
Brokdey Bros, planning to put
four new rows of seats on the
Brandeis main floor; ear phones,
too.
Orville Rennle taking up post as
assistant manager at the Omaha
under Ted Emerson. Jack Kolbo
moving into the treasurer's chair.
Saranac Lake
By Happy Benway
By way of thanks to Bobby (Uke)
Henshaw, now In London; Harry'
Leyton, Hamilton, Scotland; Mies
B. Lilly, London; Guy Mack, Sydney,
Australia; Peter Mullen, Nome,
Alaska, and Joe Latallle, Paris.
Mannie Lowy returning North
after spending the winter at Sbuth-
ern Pines, North Carolina. Boy has
his fingers crossed hoping that the
medico will give him the big okay
so that he can resume work with
Rudy Vallee.
Thanks to Sue Russell for the mu-
sic for our broadcasting department.
Ditto to Norvln (Mack and Stanton)
Mack for material and books.
'The Late Christopher Bean' was
presented at the lodge by a very ca-
pable company under the direction
of Fredrick Smith. Shot In here via
the drama department of the E. R, B.
Gari-y Sitgreaves, manager of the
Traymore, Brooklyn, Is a new ar-
rival at the lodge.
The nicest thing that ever hap-
pens here Is the mall man bringing
a cheerful letter to the shut-ins.
John Louden, veteran at the ozonj
routine, up once a week for talkers.
Mrs. Louden now handling the du-
ties of housekeeper.
Wee Mary McPhorson (Austin
and. McPherson) Is having a siege
of it at the Rockland State Hospital,
Orangeburg, N. Y.
Louis Cohen (Warner Bros.) Is
back for a check up.
Frederick Lofquest Is a new ar-
rival.
Marian Greene left the infirmary
department and will be on mild ex-
ercise soon.
Dr. George WHson celebrated 15th
anniversary as medico. His connec-
tion with the San has proven one
of very high standing.
Oscar Davis another newcomer at
the lodge for a general check-up.
Dick Moors Is progressing wonder-
fully after lils recent operation.
Arthur Crouch, commercial artist,
joins the Downey Eros, circus via
the clown route. His better half has
been a Saranacer for over two
years.
Every pa.tlent In the lodge placed
themselves behind the coming NV\
drive 100%.
Jack HIrsch of Boston ogling the
Ran and George Harmon.
Forbe.s Dawson of London and
New York Is a newcomer at the
lo- !.
Write to those you knovtr at Sar-
anac.
OBITUARIES
HERBERT WITHERSPOON
Herbert Wltherapoon, 62, recently
selected to succeed Gattl-Casazza
aa director of the Metropolitan
opera company, died In the opera
house May 10 as he waa clearing up
his desk preparatory to leaving for
Europe on a business trip. He was
in the office of the business man-
ager, Edward Zlegler, In the after-
noon, having signed waiting con-
tracts and other loose ends, and was
Just leaving the room. In the beat
of spirits, and apparently In good
health when he coHapsed, dying In
a few minutes of heart attack be-
lieved to have been caused by his
strenuous e.\ertlons of the past few
weeks.
Son of an Episcopol minister of
Buffalo, he displayed In his youth
a greater aptitude for drawing
than singing, and at the urge of his
parents took a post-graduate course
in art at Yale, though his work
with the glee club there had per-
suaded him that singing was his
forte. He .studied vocal music here
and abroad with a number of mas-
ters and made his debut In concert
in New Haven In 1895. A year later
he sang with the N. Y. Philhar-
monic In the concert presentation
of 'Parsifal,' but his operatic debut
was made with the Henry W, Sav-
age company. For eight years he
toured in concert and In 1908 he
was engaged by Gattl-Casazza
(then In his first year) for basso
parts at the Metropolitan, making
his debut as the offstage voice of
Tlturel in 'Parsifal.'
On his retirement from operatic
work he resumed his concert ca-
reer; never fuUy given up during
his operatic term, and In 1930-'31
he was president and director of the
Chicago Civic opera. The Insull
crash closed that chapter and ho
became director of the Cincinnati
Conservatory of Music. Last year he
rctui-ned to New York to open a
vocal studio here, but abandoned
this when hailed as the most avail-
able successor to the retiring Gattl-
Casazza. He gave all of his energy
to the rehabilitation of the opera.
He had virtually completed his
campaign here and was ready to go
abroad in search of new works and
new singers, being due to sail last
Saturday (11).
He_ was thrice married, first to
Greta Hughes, slater of the novelist,
and then to Flora Hinkle, who had
been his pupil. She died about two
years ago. His third marriage was
last year to the former Mrs. Blanche
Skeath, who survives him.
SAM BERNSTEIN
Sam Bernstein, 66, veteran vaude-
ville agent and manager and brother
of Freeman Bernstein, died May 10
in Knickerbocker hospital. New
York. He was a sufferer from
diabetes.
Bernstein was a pioneer of Sunday
night vaudeville concerts, starting
them In 1906 In the H. C. Miner
outlying theatres. On other occa-
sions he operated the Trocadero
Music Hall In New York and Lagoon
Island Park, near Albany. He built
the Bergen Point theatre at Bay-
onne, N. J., and for a long period
imported circuses and outdoor
shows to South America.
Bernstein was an uncle of Joe and
Abe Fcinberg, also vaude ;igents.
Widow survives.
STELLA BARRETT
Stella Barrett, age 10, died at the
Middlesex County saifetarium, Wal-
tham, Mass., May 3. For two years
she was an NVA patient In Saranac
Lake, N. Y. She was formerly In
vaudeville with Jimmy Evans' Re-
vue and was also connected with ra-
dio station WEEI, Boston, Mass. In-
terment Medford, Mass.
WALTER VAN WEART
Walter Van Weart, 29, manager
of station KIUJ, Santa Fe, N. M.,
was killed May 10 in an automobile
accident. His chief engineer, Wil-
liam Coday died In an ambulance
somewliat later as a result of same
collision.
Van Woart survived " by widow,
Vlrgli^ia Johnson^ radio planl.st.
Burial in Santa Fe.
SIR ALEXANDER MACKENZIE
Sir Alexander Campbell Macken-
zie, 87, coniposer, musical conductor
and former head of the Royal Acad-
emy of Music, died in London, April
28, after a montli's Illne.ss. He wrote
.several operas, In addition to or-
chOHtral nnmhor.s, and for many
years conducted the Royal Philhar-
monic Society.
DONALD McKAY
Donald McKay, ago 34, a former
patient of the NVA San, died In
Beverly Hills, Calif. He will be re-
membered as secretary to Nell
Hamilton, screen actor. He accom-
panied Mr. Hamilton during his
stay In Europe several years ago.
Interment Beverly Hills, Calif.
CLARENCE GELDERT
Clarence Geldert, 68, film actor,
died May 13 In Calabasaa, Calif,
from a heart attack while on loca-
tion for a western picture. He
started picture career 20 years ago
with D. W. Grimth, and later di-
rected,
Geldert also appeared on the
stage.
WILLIAM FRAKER
" William Fraker. 34, head of Co-
lumbia studio still department, died
May 10 In Los Angeles of pneur
mcnla. Funeral services and burial
May 13 in Glendale, Cnl. Parents
survive.
WILLIAM CODAY
William Coday, 26, chief engineer
of station KIUJ, Santa Fe, N. M.,
died of Injuries following an auto-
mobile accident May 10. Survived
by wife and baby.
Burial In Pueblo.
FRED IRWIN
•Fred Irwin, 77, one of the organ-
izers of the Columbia burlesque
wheel and for years owner of bur-
lesque shows, died In Buffalo, May
12, after an Illness of four weeks.
His widow survives.
Nick AmatuzTo, 34, one time sports
writer and recently publicist for
wrestling shows around L. A., died
May 9 In Hollywood. He was also
known as Stewart MacKenzIe.
Widow and a son survive.
Mri. Henrietta Knauff, 82, mother
of George Melford, picture director,
died May 5 In Hollywood. Three
daughters also survive.
Mri. Mary E. McNamara, 57,
mother of Marguerite, of Gulran and
Marguerite, died In New York May
7, of heart disease.
Father of Bernard Sobel, N. Y.
Dally Mirror dramatic critic, died In
New York May 8.
Mrs. Pearl Odets, 47, mother of
Clifford Odets, died In Philadelphia
May 9.
.Mother, 64, of Jean Acker, film ac-
tress, first wife of Rudolph Valen-
tino, died May 12 In Los Angeles.
Behind the Keys
(Continued from page 25)
querque city manager; Bill O'Don-
nell switched from the Texas to
Aztec; Weldpn Parsons piloting the
Que'en of Galveston, having relin-
quished the State here; John Floore
brought In from Abilene to the Em-
pire, and Harry LeTempo piloting
the Texas here after dropping the
Queen assign; .ent in Galveston.
St. Louis, May 14.
Rltz Theatre Co. has leased thea-
tre of that name for six and one-
half years for a. total rental of
$78,000, with option for additional
five years. The . lessee is Ansell
Amus, Co. Louis K. and Joseph C.
Ansell operating a chain of thea-
tres out of town and the Empress
and Ritz theatres in St. Louis.
A ],200-seat picture house Is
planned by S. D. Rossi, Inc., owner
of the property and will be leased
Cor 20 years to a gi-oup headed by
Maurice Davis, formerly connected
with the New Grand Central and
Loew's State thoatre.s here and In-
I crested in out-of-town ilioatri s.
Lini;(i;ii.
City Manager MHlon Ove:ni:m.
wlio was called in to Uie \Ve.stl;uid
homo ofllce, Denver, with the rins-
ing of the Vai'.sity, tlie strln.i<s ace
litre, is being u.sed for a vacation
man over the western circuit while
the Var.sity is in the reniodellin.i;
process. He's now pinch hittiiiy: .'i'
the Wcstland house in ( Ireelcy, Ci li-.
■\'ext Jump Culor.-xao .Sprin;;--.
WUllmsburg playhouso, BiuuUlin.
to be enlarged at a cost o£ ?riO,onn.'
Wednesday, May 15, 1935
OUTDOORS
VARIETY 63
Urge No Talent Embargo
(Continued from page 1)
committee practically ready to re-
port the measure and seek early
passage.
Heaving unprecedented barrage
of brickbats In the direction of
Hollywood, DlcUsteln exploded ai
the outset of the hearing when in-
formed copies of a brief submitted
by Charles C. Pettljohn, on behalf
of the Ii'ays organization, criticlsin.5
the proposed Immigration ban, hail
been distributed to reporters. De-
spite the New Yorker's threat to re-
fuse to accept the written state
ments, portions of the Hays docu-
ment were read into the record by
Representative Millard of New Yorl:,
but similar arguments by Fox,
Metro, and other individual produc-
ers were not acted upon.
"I want them to come down here..
Let them come down if they have
any objections instead of sending
these long stenographic briefs. No-
body reads them," Dickstein grum-
bled in regard to the Hays brief.
"1 know that one by heart. I may
ask the committee to rule them but.
I don't like these briefs with lots
of matter that can't be refuted. 1
•want these people to come here and
talk this thing over with us."
Occasionally putting in a good
word for the films during the chair-
man's impassioned assaults, Repre-
sentative Kramer of Los Angele.s
shared Dickstein's views .on the
briefs, adding that, "I think they
ought to show some indication of
coming here. I Avant to ask them a
lot of questions myself."
Dickstein's Hollywood Pan
Discussion of/the bill was inter-
rupted by Dickstein's repeated criti-
cism of film producer.^ and was fea-
tured by the New Yorker's state-
ment that "this whole situation has
been very badly neglected. An in
vestlga;tlpn of Mr. Hollywood and
Mr. Metro Mayer- ought to be. held."
Principal witnesses at noisy ses-
sion were Paul Dulzell, represent-
ing Equity, and Lodewick Vroom,
representing legit managers, who
took opposite sides of the question
Maintaining Equity welcomes dis-
tinguished foreign actors, Dulzell
contended that enactment of the
more rigid provisions was necessary
to provide more jobs for stranded
Americans and called for clauses In
present statutes which would force
Ihiported talent to depart af the
conclusion of original engagements.
Passage' of the Dickstein measure,
he averred, "will bring about better
days for the American actor."
Quizzed by Kramer about the pos-
eiblllty of finding qualified talent for
all sorts of characterizations in this
country, Dulzell persistently told the
committee that Equity has members
fitted for any role In pictures or on
the stage, explaining, 'We have no
objection to bringing the unusual
actor here, but it Is the unknown
actor whom we do not want.'
Quoting from Hays brief. Repre-
sentative Millard asked Dulzell to
consider the film producers' argu-
ment that tighter admission rules
would curtail production and result
In more unemployment. Equity
(spokesmen noted 'there may be some
truth in that but it is not e.xactly so.
This would provide employment for
American actors.' Millard then took
up the Hays complaint that consuls
In foreign countries would not be
qualified to decide whether alien
actors possessed 'unu.sual merit,' to
which the Equity rep replied, 'even
a layman could pick actors of un-
usual merit," by rctorriii.'T to press
notices and general public opinion.
I'Jnactmcnt of more rigid immi-
gration laws would deal the legit
stage a hard wallop, Vroom main-
tained, in asking permission to
"perpetuate" tlie previous protests
of the Dramatists' Guild and the
producers. Asserting the measure
would not accomplish the purpose
tor which it was intended, the New-
York manager opposed "further re-
strictions on an Industry whicli is
nearly on it.s last legs" and advised
the committee that "everything
should be done to encourage the
production of plays and help the
drama to return to Its proper place."
Could Hamper Prod.
The measure would add to dilD-
cultics of produfers, Vroom re-
marked, by complicating tlir job of
picking riglit actors for outstandiuK
role.s, marring porfoction of i)rodu';-
tloiis, and giving bureaucrats power
to vclo mana;cors' pl.nns. Kxprosscd
fi.'ir tliat if the bill were- on.iftfd
rival )n.-niri^'i>r.<i fouM pull wires to
prt vciit Inipoi'l.'ilion oC fiM'''lKn tal-
ent wliicli would prove jxipul.'ii.
Strong denial that Auitrii.iii pjn-
UONS CLAW ANIMAL
IKAINER TO DEATH
ducers prefer foreign stars was reg-
istered by Vroom, who said rnana-
gers do not desire to assume added
burdens of steamship fare and guar-
antees if qualified American talent
can be obtained. "No manager de-
liberately wants' to bring over for-
eign actors; it costs too much
money," he explained, "but we have
to give the American public the
best, arid if we don't do It we are
going to lose our money."
Revealing distaste for dealing with
slow-moving government agencies,
Vroom said red tape would hold up
productions and intensify troubles,
remarking that the situation is
"ably handled by Equity," and re-
marking the actor.s' organization
gives managers "the best and fair-
est kind of treatment."
Quizzing Vroom intensively, Dick-
stein charged that only the 'poor
United States' throws Its door wide
open to foreign talent, and com-
plained that '300 English actors' are
playing Broadway to 'six Ameri-
cans.' Blamed Hollywood for the
Influx of Euroiiean talent, saying,
"Somebody in Hollywood brought in
1,100 at one time and hired a few
of them." Chairman observed, ''We
have a lot of Charlie Chapllns in
this country and don't give them a
chance.'
Hays organization brief poi)ited
out that American film industry has
'gained a position of pre-eminence
throughout the world' largely be-
cause It has been willing to exploit
'the worUVs outstanding interna-
tional dramatic and creative talent,'
protesting that 'such a position
could not have been gained without
the free flow of talent from one
country to another,' and warning 'it
could not have been maintained If
hampering restrictions had been
placed upon Initiative enterprise and
artistic experimentation.'
Explaining that free choice of
talent is vital, Pettljohn statement
declared, 'The freedom now allowed
the producer In his choice of an art-
ist is the greatest possible assurance
to the public of its right to enjoy the
best motion plctui-e entertainment.'
Producers' organization complained
that the bill would make American
consuls and the Labor Department
arbitrary judges of the need for Im
ported talent, charging such sltua
tions would be 'unwarranted cen
sorship on artistic judgment' and
pointing out that 'the ability of an
actor for a satisfactory performance
cannot be determined anywhere but
In the studios.'
These arguments appeared to
carry little weight with the com-
mitteemen, although Millard quoted
the principal objections. Evidenc-
ing their views, committee members
Invited Dulzell to submit a reply
brief, analyzing the Pettljohn state-
ment and answering the major
points.
Hollywood, May 14.
Herman Ziegler, 46, animal
trainer died Sunday (12), In Los
Angeles, from Injuries when clawed
in a den of 18 Hons at Gay's Lion
Farm, El Monte, Calif.
Set upon by the cats when he
stumbled over a pedestal, he was
clawed and mauled before the ani-
mals were driven off.
W. Va. Fairs
Charleston, W. Va., May 14,
Dates for the county fairs in
'West Virginia next fall have been
announced by the "West Virginia
County Fair' Association as fol-
lows:
The Kanawha Exposition and
Four-H, at Charlerton, Sept. '7-15;
Barbour County Fa'r. Phillppi,
Sept. 24, 25 and 26; Braxton Coun-
ty Fair, Sutton, Oct. 10-1.3; Battallo
District Fair, 'Wadestown, Sept. 26-
L'8; Cabin District Fair, May 13-20;
Clay County Fair, Clay, Sept. 25-
28; Fayette County Four-H Fair,
Fayetteville, Sept. 2-4; Helvetia
Community Fair, Randol..h County.
Sept. 18-20; Mason County Co-
operative Pair, Point Pleiasant,
Aug. '20-24; Nicholas County Fair,
Summerville, Sept. 18-21; Poca-
hontas County Fair, Marllnton, Aug.
19-24; Trl-County Co-operative
Pair, Petersburg, Sept. 25-27;
Tucker County Fair, Parsons, .Sept
4-7; Trl-County Fair, Hurricane,
Oct. 7-12; 'Webster Country Fair
Cowen, Sept. 2-7; Jackson's Mill
Four-H Fair, "Weston, ; ?pt. i:-20;
Greenbrier Valley Fair, X>ewisburg,
Aug. 26-30.
CROWD BIGGER THAN SHOW
H-W Cuts Hippodrome Acts Be-
cause Customers Fill Space
Lexington, Ky.,.May 14.
Cole Bros. -Clyde Beatty Circus
seatpd them oh the straw here and
then had turnaway business at the
night perforrhance (1''). Practically
entire hippodrome track was occu-
pied by spectators, who were
squeezed In at every available cor-
ner. This necessitated elimination
of al] acts that normally take place
on the outside track, so the evening
show was considerably curtailed,
Towners enjoyed It Immensely and
there were no squawks about the
abbreviated program.
Circus did not arrive until 10:45
a. ni. Big top was not ready until
5 p. m. and mat started even later
than that. Parade was canceled.
Battle Date
MIX NIXED ON CUT
Asked Reduced License in Tacoma
for Motorcade
Tacoma, May 14.
Tom Mix outfit, here 23, and Al
G Barnes trick, 31. Mix show tried
to get in on a cheaper license, be-
cause fee based on number of rail-
road cars and Mix show coming
motorized. City dado said truck
transportation did not enter Into It
$150 was assessed.
Advance crews are already snip-
ing best spots with a real billboard
fight in the offlng apparently.
San Diego's Vaude
Sari Diego, May 14.
ix-act vaude policy will be In-
stalled by Lou Metzger In his
Spreckles hc-re starting June 5.
Sliow.s will be booked by the Bert
Lovcy office in Los Angoles.
KODACHEOME IN 35 MM.
Rochester, N. Y., May 14.
The new Kod.acliromc film, now
only out in IC millimeter size,
will be developed so as to permit Its
u.<ie In 35 mm. machines In picture
theatres within the next 12 months.
CIRCUS ROUTES
Week of May 13
Cole Bros.
Huri;,i,i.-;(iii: 10. T',-i : l.crsburB .
.'-^)UI^•• T<. l-'!ilrtiioiit.
I G. Barnes
Miiv IC, Ml. ;-li;iM.i ; )'". J< l.ni!;i i ■)
r.-ills; 17, M(intai;'J':; 18, -Mi ilfiiiil ; ) 0,
roiw.'ciic.
Hac)enbecl<- Wallacc-4 Paw
Mii.v ir.. J.i:,n.'-l.;v.j;: I ■;. AlK.i i;.
Grr;r-iihhiir- IJ". \\':i*.h:n(.'r'.n
li ros-
i:
Canton, May 14.
Route cards indicate that the Cole
and Hageribeck tricks are going to
make Ohio and West Virginia the
early battleground. After leaving
Chicago, the Cole show blew sev-
eral Ohio dates after playing In-
dianapolis, to get into new territory
ahead of Hagenbeck outfit, but will
come back to play dropped dates
after the clem, including Akron,
moved from May 16 to 23.
Hagenbeck show made Cincinnati,
Dayton and ZanesvUIe, coming Into
the eastern territory on the heels of
Cole. "Will play a few western
Pennsylvania dates and backtrack
Into Ohio before going further east.
Most motorized outfits are head-
ing east with the exception of Rus-
sell Bros., which has two weeks in
Ohio before turning around.
J. R. Edwards Attractions
Massillon, O., Hay 14.
Six successive days of rain made
life miserable for the J. R. Edwards
Attractions and Ohio show, which
inaugurated its 1935 tour on a lot
downtown here Saturday. Substan-
tially enlarged, Edwards" outfit,
completely motorized will stick to
the Buckeye .state staying out un-
til the fairs late this fall. "While
one of the smaller shows, Edwards"
is well liked through this territory.
"While show is less pretentious than
many of his competitors he man-
ages to get into towns that have
been closed for years and usually
lands a reputable auspices and spots
his show on a lot close Into the main
stem. Lineup this season Includes
three shows, a dozen concessions
and four rides. So much rain and
cold weather was encountered here
that show stays over another week
before taking to the road. Five
cent gate is contributing nicely to
the shows 'nut.' Staff includes J.
R. Edwards, owner and general
manager; Mrs. J. R. Edwards, sec-
retary-treasurer, and Ray Hillburn,
second man and banners.
Rides: Merry-Go-Round, Bill Bur-
rie, Mgr., Joe Dokes, tickets; Ferris
Wheel, J. Fisher, Mgr., Gene "White,
as.sislant Bill Keller, tickets; Chair
Plane-Tanner Bros., Mgr.; Kiddie
Ride (New) Al Williams, Mgr.
Shows: Johnny Rea, lO-in-One
and Snakes; Parsian Uamblos, girl
show, Rex Drum; Athlotic .Show,
George Dnzokas; Cook House, Mrs.
Nollic; Neubanks.
(,"onr('s;;ions: Edward Bowerf
f'iearpttcs; H. W. Shelly, popcorn;
Aiva ]{. I'yle, photos; F. J. Duhcry,
figarcUc shooting gallery; .la'-U
ihowii. corn game; Al Williams, '..'.
K.irl Tliompson, I, Jane Fish, 1; H.
Biutchoy, 2, W. H. Brownoll, 2.
Show for the first tlrut' i;! (■.in yirK-'
a l;aiul. which does rnlihvay pl.'iyiny
nnO downtown concilK. lIow.Kd
( IS do two frco act". Show will
pl;iy riiosUy Ohio and wcsif-rn I'cnn-
uylvanl.'i. Includinf.- •;f.\(r;;l Ol.io
fiilrv, Ih)!^ f-jll.
Memphis Gets Crowd
Memphis, Tenn., May 14.
Cotton Carnival and the National
Cotton Exposition was a gre.at suc-
cess this year. The Carnival has
become an annual affair in the bluff
city. This year marked the addition
of the National Cotton Exposition,
educational in purpose, planned to
create a greater market for cotton.
This exposition was sponsored by
the Cotton Textile Institute wlt"h 35
exhibitors headed by Du Pont, Can-
non Towels and others. On the mid-
way were the attractions of the
Great American Shows, and at night
crowds from all over the mid -south
thrilled to the Hollywood Electrical
pageant, brought In from Hollywood
for the week. In the daytime there
were auto races on the fairgrounds
dirt track, pet parades, and other
attractions.
The Carnival Itself, though only
three years-old, was pretentious. At
least 30 bands assembled from all
over the mid-south to take part In
the elaborate parades held after-
noon and night' each day of the
carnival. The floral parade, the pa-
rade of the MemphI, the Mummers
and Maskers parade, and lastly the
Grand Carnival parade, a "Dream
of Fair Women,' sixty elaborate
floats depicting the "dreams of King
Cotton," and carrying the most
beautiful girls of the south.
From 100 of Dixie's most lovely
girls, Miss LaNelle Montgomery~bf
Somerville, Tenn., was chosen as
the fairest and crowned 'Miss Dixie.'
At nights the < arnlval crowds
danced at the various club gather
ing.s, in the street at Confederate
Park, and at the Auditorium on two
occasions to the music of Ted
Weems and Ted Flo RIto's orches-
tras.
Ohio Sales Tax
Hits All Circuses;
Must Be Prepaid
Canton, O., May 14,
Circuses playing in Ohio during
the summer must arrange to pay
sales tax on all tangible sales while
in the state, local sales tax officials
have been Informed from the state
sales tax commission as the result
of a recent ruling.
State commission has ruled that
the circuses must prepay the tax
and present to the county sales tax
manager a ca.shler's check or post
bond for double the amount of the
estimated tax.
The estimate must be based on a
5% tax. If the circus plays for'
more, tlian one day, the prepaid tax
must be turned over to the sales
tax manager each day. At the con-
clusion of the run a complete report
of sales must be made by the circus
management and adjustment will
be made- on the cashiers check "or
bond. V
Circus Is required to keep records
of the sales tax and to post signs
notifying purchasers that the tax Is
prepaid.
Outdoor is N. C.
Charlotte, N. C, May 14,
Henry W. Harkey, president
North Carolina's Agricultural Fair,
Inc., planning district fair for Char-
lotte in fall, announce sale of $10,000
worth stock in corporation. Also
announced launching $34,200 expen-
ditures be divided as follows: $8,000
for fencing; $3,000 grading, top soil-
ing and race track; $7,000 for
grandstand seating 5,000; $8,000 for
exhibition building; $500 for cattle
sheds; $500 for stables racing stock;
$1,000 for grading and preparing
grounds; $1,200 for water and s';wer'
lines; $1,500 for roadways; $.')00
drainage; $2,000 for rent of prop-
erly; and $1,000 miscellancou.t.
California Frank's Okljilioma
Ranch Rodeo In (ireonsboro undc-r
auspices Police Club this wo.eU.
Nlnc-d.'iy society cii cus Just closed
Winston-Salem. Acts comprising
show included;. May and Daily,
skaters; Hernandez and his Cuban
band, and Al Ritchie's strong man
act. Ritchie served .'is director the
show.
Tough Goi
I'lattovlll", Wis., May 14.
ils-Sterling circus has started
WI.Hconsin, Iowa and lllinolH
Booked in here this wcel; and
keep moving in aiid around this
on as bookings .'ire made,
inclpal difliculty with ;ill oiu-
apgrcg.'itlons In this neck has
securing oC .n.v.'ulaljle sites
■ ;:it exorljil.'i ril licence fees and
1- overhead.
JACKSON CO. OUT
.M,'i.(iuol'.ei,-i, la., .M;iy M.
Tiici-f will he no .l.'ick.'-ori emiiily
..'jir till." ye.'ii'. *rr)0 much work for
ofliciril." for the take.
fte
il.-j
trek
will
sei-l i
I'l
door
been
will,
01 lie
Tenting in Cincy
Cincinnati, May 14.
Two circuses in Greater Cincy
last week and each did biz. Hagen-
beck-Wallace show, first of season,
played the Fourth and Smith
streets last Tuesday and Wednes-
day (7-8). Late arrival on ac-
count of wet lot In Kokomo, Ind.,
caused omission of fir.st day's mat.
That night's audience was strawed,
Wednesday afternoon had better
than a two-thirds tent and, Wednes-
day night was a turnaway.
Cole Bros.- Beatty circus was In
Covington, Ky., opposite Cincinnati,
Saturday. Late arrival from Lex-
ington, Ky., eliminated parade
and started matinee at 5 o'clock,
with tent more than half filled.
Night show overflo.wed 'em around
hippodrome track.
Circus Fans, national association,
held annual convention here last
week with 100 members present.
Visited both attractions.
Bam^tt Side Show
Warren, O., May 14.
William De Barrle, veteran out-
door showman again has the side-
show on the Harnett Brothers Cir-
cus. There are twelve platform at-
tractions, presented beneath a top
that Is 60 with three 30's. Open-
ings are made on two large outside
platforms, and all announcements
are being made this season through
a loud speaker. Banner line Is 90
feet long. Personnel Includes Archie
Blue and his South Carolina Min-
strels, company of twelve; Charles
Labird, punch and Judy; Torture
Casket, with Eva La Tour, lecturer;
Arizona Gordon and Olivette, knife
throwers; Eva La Tour, snakes;
Mdme. De Earrle, Australian Bird
Circus; Cleo Bennett, mind reader;
Sailor Bob, tatooed man; Leon Ben-
nett and Chester Gregory, tickets;
In the Hawaiian department are
Joan Benjamin, Dolly Eddy, Grace
Barry and Marie Transou, fan
d.ancer.
May Flay Name Town
Omaha, May 14.
Aks.'irbcn exposition company of-
ficials announced Derby winner
Omah.'i would appear In the Omaha
meet, May 30 to July 4, provided
conflicting dates In the cast can be
ironed out, William Woodward,
nag's owner, quoted as being agree-
able.
BADAMO m BALIBOOM
Bridgeport, May 14.
.Sam Badamo will manage ball-
room at I'Icasurc Beach Park this
summer. Opening skcddcd for
May 25.
A.C. OK for H-W,
Atlantic City, .May 14.
Mayor Harry Bachaiacli, having
won ovei- ;i iisement intere.sls op-
po.«e(i to one-day circus porform-
.'Uiie.«, prornplly l.';.';iK'd .1 jiermlt to
ilie 1 l;i icfiiliecil- Wailncri show for
.) line lid.
A n '|iies( to M:iK(- a sti'eet parade
w.is i(:f ii.':ed, howcver.
64
VARIETY
Wednesday, May 15, 1935
Lnnet
e a
o-wi
FOR BEAUTY, FOR TALENT, FOR LOVELY SKIN
She could win a prize for exquisite skin, tool The charming holder of the
1934 award of the Academy of Motion Picture Arts and Sciences recently
starred in "Holiday/' a nation-wide broadcast of The Lux Radio The'btre
STAR OF PARAMOUNT'S
"PRIVATE WORLDS"
7 A
SE COSMETICS? YES INDEED!"
says Claudette Colbert. "But
to guard against Cosmetic Skin, I use
Lux Toilet Soap. It's certainly the
simplest way to keep skin lovely."
9 out of 10 other Hollywood stars
will agree. For no one must be more
careful than they to keep skin lovely
—protect it against the enlarged pores,
tiny blemishes — blackheads, perhaps
— that are warning signals of unat-
tractive Cosmetic Skin.
They know that gentle Lux Toilet
Soap does this because it is especially
made to remove stale rouge and pow-
der thoroughly. Its ACTIVE lather
guards against dangerous pore clog-
ging because it cleans so deeply —
removes every trace of dust, dirt, stale
cosmetics.
Use all the cosmetics you wish, of
course! But to protect your skin,
follow this simple rule regularly:
Use fragrant, white Lux Toilet Soap
before you renew your make-up dur-
ing the day— ALWAYS before you go
to bed at night. See how very smooth
and soft it will keep your skin I
RADIO
SCREEN
STAGE
PRICE
Publlsbed 'Weekly at 1B4 West 4StU St., New York, N. T., by Variety, Inc. Annual subscription, |6. SInsIs coplei, 16 centi,
Bntered >■ second-claBs matter December . i2, 1905, at tho Post Orrice at New York, N. Y., under the act of Marcb 3, 1S7R.
COPYRIGHT, 1B3S, BT TAKIE1T, INC. ALL RIGHTS RESERVED
Vol. 118 No. 10
NEW YORK, WEDNESDAY, MAY 22, 1935
64 PAGES
FANCY BRITISH FILM COIN
NEW BAND NAME
YEN IN THE
STICKS
Lota of reinvlgoi-ated demand on
the road tot name dance bands, par-
ticularly the newcomers, such as
Casa Loma, Kemp, Ray Noble, Ozzle
Kelson, et al., as well as the old
Btandbys.'
Generally Improved conditions
eee daijce promoters very hotcha on
bookings this eprlng and summer,
offering larger guarantees and bet-
ter percentage splits In anticipation
ot upped admissions.
Nazi Skit in College
Show Irks Exchange
Stude; Bally Ups B. 0.
ISaston, Pa., May 21.
The 'Laughiettea of 1935,* musi-
cal production of Lafayette College
■tudents, received plenty of pub-
licity last week when Ernest Klerch,
a Nazi exchange student at the
college, objected to the manner In
•which Morris Allen, a Lafayette
student, portrayed Hitler In a skit
and challenged Allen to a duel.
Skit shows the entire student
body going to visit Germany where
It hears Hitler give sorte of his pet
theories, with comedy variations.
Kierch, who came to Lafayette last
fall as an exchange student and goes
back to Germany next month,
thought it was reflection on Hitler.
He wanted the college heads to take
It out of the revue but they refused.
He then slapped Allen's face with
hanlcie, the German-student method
of issuing a challenge to a duel.
Allen told Kierch he does not know
anything about dueling with swords
or pistols, but would meet Kierch In
a. boxing or wrestling match.
Tlie faculty heard about It, called
both men In and Kierch agreed to
apologize.
The college show played four
times, to capacity each time.
GOOD TO BE BAD
Palookas Have Better Air Chance
Than Nears
An amateur must be either good
or terrible in order to crash one of
tha major ether amateur shows. In-
betweeners with a moderate amount
of talent have less chance than
those with none at all.
A simon-pure may not be quite
good enough to be clas.sod as good,
yet because he or she isn't exactly
awful, tho gong cannot bo used.
Program bookeis steer clear ot
those tliat are eligible for neither
the- gong nor a prize. So for ama-
teurs on the air, the woi'fie the bet-
tfiV,
Another B.O. Enemy
Paris, May 21.
Biggest enemy of show busi-
ness in France today Is the
national lottery.
People who used to save up
their Ave and ten franc pieces
to go to shows now put the
money Into lottery tickets In-
stead. Figured that- plenty in
grosses have been lost to trade
this way In the current season.
3 NAME FLYERS'
ACT. FAIR ROUTE
Clydd Pangborn, Ruth Nichols
and Clarence Chamberlain will be
the names heading a nine-people
■flying troupe that's going out for
fair dates this summer. Another
member of the outfit will be Nor-
man Brokenshire, vet radio an-
nouncer, who'll do the talking.
Ed Hart organized the company,
and Frank Wlrth Is booking It.
Paraphernalia Includes six planes,
among .them Pangborn's $110,000
ship with which ho proposes to fly
around the world In Septieinber.
Latter will go on exhibition for
ground visitors.
Troupe's asking price for dates
Is $6,000 a week.
COWBOY TUNES FROM
EUROPE NEW CLAIM
Los Angeles, May 21.
Society of European Stage Au-
thors and Composers, Inc., Is mak-
ing a canvass of local stations with
demands that broadcasters take out
licenses in the organization for use
of material b;- its members. On the
basis of the scale asked the various
stations, society figures that Los
Angeles should produce about $25,-
000 a year In fees.
Organization Is represented here
by E. T. Rosenburg, but there's
nothing definite as yet as to whether
any of tlie stations will sign.
Local broadcasters learned some-
thing they never knew before when
Rosonburg Informed them that even
some of the cow yodeling tunes gen-
erally used here are o£ European
origin and sub.lc^t to oopyri lit
taps.
Celebrity Chasers
Siu-cvopni't, La , -May 21.
Henry King and Lou Darby work
in blacUCace with KTBS Min.sUcl
.show .spon.sorcd by Shicvcport
Street KaihvayH. On the .side they
own and opcratp a gasoline fiVlin^
.stalloii across ilic sircct fi-om
studio.
Duo'.M radio ixjpularity attracts
celebrlty-cliasors who like to trade
with pumps manned by artlsti?,
BEReilER. miiiss.
T, ET m.
Buchanan's $50,000 a Pic-
Plus % — Harvey's 35G
and Taul>eir's 50G Per
Film — Hulbert - Court-;
neidge's Half Million a
Year
STARS' BIG MONEY
That England Isn't kidding any
more as regards intent to build up
talent and use big stars In its films
is Indicated by the rapidly increas-
ing payroll beyond the pond. There
are a half dozen British stars now
who are in the big money class,
comparable with the salary checks
that even Hollywood hands out.
Tops among the coin grabbers in
Britain at the moment is Elisabeth
Bergner. The star turned down
a flat $150,000 per picture offer from
Hollywood 'While in New York re-
cently. Miss Bergnel-'s answer was
(Continued on page 61)
Sporting Judge
Atlanta, May 21.
WJTL has gone into Atlanta
Police court each morning to
pick up traffic violations and
petty misdemeanors cases. The
other morning the Judge had a
group of negroes up charged
with shooting dice.
Judge rolled them for how
many dollars and how many
days in Jail. Dice turned up
$S and six days.
STOCK, BANDS
JAZZ UP SPA
Offer Father Coughlin's
Organist to Vaude-$350
• ■
Father Coughlin'a organist, Cyril
Gutheral, Is eyeing vaude. Ned Dob-
son 18 offering him to the book-
ers in New Yont at $350 weekly,
single, and $500 if the theatres will
play his singing soloist. So far no
takers.
Gutheral's organloging Is used as
a prelude to Father Coughlin's
speeches.
Princetonian Protests
Force Hearst Reel Out
Princeton, May 21.
In response to the prote.sts of
more than 1,000 Princeton Univer-
sity students and faculty, the man-
agement of the Garden theatre here
discontinued showing Hearst Metro-
tone ncwsrcelsj which the under-
graduates and professors had at-
tacked as 'vicious propaganda.'
Radio Mamas
J-Jtlior version of .staijo ma-
mas has one major network in
Xew York barring the railio
moms from studios and dis-
couraCj'inK any contracts with
I'oni c warblers who have
fiarf.'iits .IS ni.Tii.'i^f^rs or i>(:\--
soiLul ri'ps,
Zealous niators akin;? ije-
Di.uruls on- tlie .stiiilio .sl-'iffs,
r'xor.s, ft Hi., for f.'ivors on be-
ii.ilf of their off.sprini; has bo-
come such a problem that this
lil.'Lnkot order ti.'is bvcoine
noce.ssary.
Pittsburgh, May 21.
Under new management, old Bed-
ford Springs hotel, favorite water-
ing place for the a. k.'a from this
district for years, will go hotcha this
summer with a direct appeal to the
money crowd. Spot opens Decora-
tion Day, and owners are taking a
flock of Pittsburgh and Washington
newspaper people up at their ex-
pense for a few days to look over
new layout.
Spa will have a summer stock
company, headed by Ethel Barrymorc
Colt, putting on both mellcrs and
modern plays In the ballroom, with
acts sandwiched between hour-long
dance sessions. Bedford Springs
likewise Is going for floor entertain-
ment, and win have a band headed
by Buzzy Kountz, local socialite.
The Kountz outfit was featured last
winter at .Toe Hlller's Music Box and
later at Webster Ha^'ll.
BATTLE 0' HILL
BILLIES ON
B'WAY
A battle ot rubes is on in th»
heart of Times Square, Two
troupes of backwoods 'bam
dancers,' commencing next week,
win throw by-hecks at each other
over stations WHN and WMCA.
WHN, Loew-owned broadcaster.
Introduced the middle west gag to
Broadway last week, with Hal
O'Halleran, who put on the cow
loft shindigs for WLS, Chicago,
imported for the staging, WMCA
stepped Into the picture by copping
the O'Halleran troupe from WHN.
So WHN will now put on Its own
'barn dance,' commencing Thursday
night (23).
In the O'Halleran company, be-
sides the stager, has Prairia
Ramblers, Patsy Montana, Formari
Sisters and Tom Kennedy. Latter
Is an RKO agent who doubles as
a radio barner. Kennedy also
agents the show, and engineered
the WMCA switch.
WHN's barn troupe will include
Johnny Marvin, Tex Hitter and
Johnny and Vinnle, all well known
barn dancers from the •17th street
farm district.
ELKS PAYING ACTORS
FOR BENEFIT SHOW
New York Elks lodge, holding a
benefit for its charity fund at the
St. James theatre Sunday (2C), will
do the unusual by paying the actors
who appear in the show. All such
benefits are required to turn over
1-^% of the gross to the Theatre Au-
thority unless actors receive renu-
meration. Elks officials decided
paying the talent would be more
.satisfactory all around.
Exceptions will be those profes-
sional members of the Elks carded
to sit In on the minstrel first part.
I'Our judges arc listed as temporary
oiid-incn.
Sandwiches for 50,000
i:)cs Moines, May 21.
'I'oljln I'aoking Company first now
business of any kind to bo estab-
lished In the town of Fort Dodge
since the depression. Is going to be
appropriately commemorated. Firm
iias budgeted $2,000 for talent to be
supplied by tho WHO, Des Molnos
Arll.Hts Bureau and for sandwiches.
Also a balloon ascension and public
dancing'.
Sandwich Item Is no niero bag of
shells as 30,000 persons are oxpectnd
to ba fed on the cuff.
Hammerstein Offers
To Head Met Gratis;
Paid to Stay Out
Contending that the Metropolitan
opera organization lacks showman-
ship, Arthur Hammerstein revealed
that he offered to take over dlrcc-
lonal charge of tho Met without
compensation to prove his point.
Hammerstein communicated with
Paul Cravath when It became known
that Gatti-Casazza would retire and
there wa.s one conference between
them. Apparently hie proposal v.aH
not acted on by the Mot's board of
directors.
Prior to embarking into legit pro-
duction. Hammerstein was asso-
ciated with his late father Oscar In
the direction of grand opera and
the management of opera houses.
Oscar Hammerstein vied with the
Met until 1010 when tho later paid
him $1,225,000 to keep out ot tha
operatic field in New York, Boston,
Philadelphia and Chicago. That
stipulation also Included Arthur
Hammerstein.
Last week Edward Johnson, a
tenor, was appointed impresario,
tuklnij the pott which the late Her-
bert Witlicrspoon was to hrnr? fllled.
Televising Derby?
London, May 21,
Dominion tlitatrc linre is set to
open with a t('l(?vision program.
J''lrst Hliow starts June 5 with prq*
po;;al to n.i.sli the Epsom Derbyi
2
VARIETY
PICTURES
Wednesday, May 22, 1935
Loew's N. Y. and Criterion Being
Razed in 60 Days; 2 New 600-Seaters
In Thenr Place; Loew s Mayfair
Tm Telling You'
By Jack Osterman
Notice has been given to tenants
of the Loew's New York-Criterion
property to. be prepared to vacate
under plans of the City Bank Farm-
ers Trust Co. to tear the theatres
down and build two new ones. City
Bank, holder of a $4,000,000 mort-
g.ige on the property defaulted by
Paramount, plans a two-story
building on the site to include two
small-capacity houses.
Theatres will be about 600 seats
each, with an entrance and arcade
from roadway, as well as entrances
on both 44th and 45th streets. Bank,
holding the i ropcrty, will lease the
houses on completion. No takers as
yet, it is reported. Understood
building will probably begin In 60
days or so, Loew's vacating the New
York and John Goring the Criterion
at that time.
Both thrt Crit and New York have
been given notice to close June 2, so
that razing may begin, while stores
oil .';ide streets behind the theatres,
pari c£ the big plot, have up to June
15 to clear out.
Jleantime, Loew's has opened ne-
gotiations with Walter Reade for the
Mayfair for installation there of the
policy operated by Loew's for many
years at the New York theatre and
root. This has been used as a. three
change house, playing duals most of
the time. Goring, who has been
operating the Criterion. for about a
year now, has no plans. Arthur
Mayer has been silently associated
with Goring. On Rialto's closing,
•Werewolf moved over to the Crlt
on arrangements with U. This was
on Thursday (10).
Astor, now in the hands of rent
receivers, appointed on foreclosure
proceedings brought by the City In-
vestment Co., will be repaired by the
receivers and reopened as soon as
possible Either the receivers will
operate it themselves under a policy
to be decided or it will be leased.
Not estimate how long it will take
to put the house Into shape following
the wrecked condition In which It
■was found when the receivers took
possession May 13.
Says Whodunit Thefted;
Wants 75G from Warners
Los Angeles, May 21.
Misappropriation of literary prop:
erty is charged against Warner
Bros, by Paul Cruger In a $76,000
damaga suit. Complaint asserts that
plot material and Incident sequences
from Cruger's original yarn, 'Mur-
ders in the Sky,' -were used In the
studio's recent release, 'Murder In
the Clouds,' after scrivener had sub-
mitted his story and had It rejected.
Of the sum demanded, $50,000 Is
for punitiye damages^
First Martini Ready
Holly.wood, May 21.
'Here's to Romance' has been set
as the title for the Nino Martini
.^picture .Tcsse Lasky produces at
iffrox. Title number has been com-
posed by Con Conrad, with Herb
Magidson oii lyrics. Pair also con-
tributed 'Midnight In Paris.'
Production start slated for next
week. Al Green directs.
'Bouncer' Ushers In
Gensler as Producer
Hollywood, May 21.
'The Bouncer,' being written by
Harlan Thompson, will be Lewis
Gonsler's fir.sl as a Paramount
producer.
Carl Brisson will be starred.
Rolling His Own
Hollywood, May 21.
Robort Bcnchley Is now writing
hiH .'ielf-starcing .shorts at Metro.
Humorist swltnlied to the one-reel
field following his acting stint in
'China Seas.'
Awaiting Petrova
Olga Petrova is enroute from
Now York for her first talkor pic-
ture deal.
She will iron out details on r-
rival there.
MARX BROS. STARTING
Tour-tested Yarn Gets Under Way
June 3
Hollywood, May 21.
Marx Brothers' picture goes Into
production at Metro June 3 with lit-
tle alteration in the original yarn,
which was taken out on tour for
public reaction. Studio execs caught
the show at Santa Barbara and de-
cided few changes are necessary.
Sam Wood, who directs, and Mor-
rl6 RysUInd are touching up the
story;
RADIO STATION AS
HLM TALENT AGENT
Artists Bureau of Rcdlo Station
WOR, New York, is branching out
to invade the film agcnting business.
Herman Paley in charge of this
activity. Broke ice last week with
placement of /ack Arthur for War-
ner short and Gabriel Heatter for
off-screen comment at same studio.
Got a Paramoimt option for Corlnna
Mura.
Station bureau has 17 employes
and represcn.s 80 artists.
Col. May Take Sten
oilywood, May 21.
Columbia I.'' making overtures to.
Anna Sten following her release by
Samuel Goldwyn. Deal for three
pictures, on the fire, awaits the re-
turn of Harry Cohn from the east.
Underwood Goldwyn payrolled her
at $2,500 a week.
Pickford Premier
Okay in Seattle
Seattle, May 21.
Signalizing her return to the
stage, and the start of a tour un-
der the management of Henry
Duffy, Mary Pickford flrst-nlghted
her comeback In 'Coquette' at the
Metropolitan theatre last night
(Monday) and won her audience.
For an opening night, the play ran
smoothly.
Support cast includes John Mil-
tern, Hugh Enfield, Glen Boles,
Caven Goi-don and Guy Seabrook.
WB Holds Doug, Jr.
Hollywood, May 21.
Universal deal to bring Douglas
Fairbanks, Jr. back to Hollywood
for male lead in .Tohn M. Stahl's
production of 'Magnificent Obses-
sion,' fell through when Warners re-
fused to release the player from
commitment to do a picture in Eng-
land.
Matter was the subject of consid-
erable transatlantic telephoning.
Two- Way Lorre
Hollywood, May 21.
Peter Lorre has bought screen
rights to three European plays for
peddling to producers on condition
that he is spotted in if and when
made.
Currently at Metro for 'Mad Love,'
Lorre soon goes to England to do
a picture, but will return to the
Coast.
•WHIPSAW FOE TRACY
Hollywood, May 21.
Richard Boleslawski draws the di-
rectorial assignment on 'Whlpsaw,'
jewel-smuggling yarn for Spencer
Tracy at Metro.
Screen play Is by James Grant
and Howard Emmett Rogers, from
Grant's mag yarn.
DORFMAN'S 'TYRAIIT'
Hollywood, May 21.
Nat Dorfman has wound up hl.<;
writing assignment at Columbia and
goes to work on his new play, 'Ty-
rant Ov(u- Tliespis,' which Is aimed
for Broadway production.
lie concluded hl.s stay at the stu-
dio with the f.oniplolcd script of
'Atlantic Adventure.'
WILL MAHONEY
Birmingham, England, Evening
Dispatch: "Will Mahoney is out-
standing all the time. Whether to
commend him for his dancing, his
singing, his facial expressions, and
last but by no means least his per-
formance oa a giant xylophone —
dancing and playing witli. his feet
simultaneously — It. Is difficult to
known. He la brilliant In every-
thing he does."
Direction
WM. MORRIS AGENCY
Mayfair Theatre Building
New York City
ARLISS' STORY
WORRIES AT GB
London, May 21.
Rufus LeMalre is having dlfUculty
getting any acceptable stories for
George Arllss' next pictures for
Gaumont-Brltlsh. Arliss has two to
do under contract with no idea yet
what they -will be.
LeMaire is due to sail back to
America In another, week or so
and is trying to get the thing
straightened out before he hops off.
Joe Sachs' H wood Hunt
London, May 21.
J. L. Sachs sails for New York
tomorrow (22) and on arrival goes
direct to Hollywood to look over
talent-
Is looking for a film name to head
his legit production of an English
version of 'All the King's Horses.'
Musical has been entirely rewritten
since shown in New York two sea-
sons ago. Has been filmed by Para-
mount since, also.
FOX'S FRENCH FIND
Take Girl Baron Rothschild Dis-
covered; $2,000 a Week
Paris, May 21.
.Fox has. contracted a new French
femme, SImone Simon. Girl, is to go
to Hollywood In the fall, with salary
reported at $2,000 a week. •
Mile. Simon has been on the up-
grade here since last season. Her
film rep Is 90% based on her per-
formance In 'I>ac aux Dames,' pic-
ture produced by Baron Phillipe de
Rothschild, which •was one of the
best French productions of 1934,
from a coin standpoint.
Miss Simon has been playing all
this season In the stage musical hi^,
'You're Me,' at the Bouffes Parisiens.
She hasn't much voice, but she's
plenty cute when she sings. Fox
didn't want the news of her con-
tract to get out at first. She has two
French films to make before she
goes over.
Raft in One at Columbia,
First Off-Lot from Par.
Hollywood, May 21.
George Raft's outside picture on
his Paramount contract will be
'Rich Man's Daughter' at Columbia.
He starts after windup of 'Every
Night at Eight' for Wanger.
LANa ON 'HELL AFLOAT'
Hollywood, May 21.
Fritz Lang directs 'Hell Afloat' for
David Selznlck, a Metro production.
Philip Barry la doing the script.
Boylan U Story Chief
Hollywood, May 21.
Malcolm Stuart Boylan succeeds
Leonard Spigelgass as Unlver.val
.scenario editor. He thus returns to
the studio he left ton years ago as
.1 press agent.
BEERY ABROAD
Gets Europe Trip After 'O'Shaugh-
nessy's Boy'
Hollywood, May 21.
Metro agreed yesterday (Monday)
to give Wallace Beery a two months'
vacation ' on completion of
'O'Shauglinessy's Boy,' which he
starts Friday (24) instead of May
20, as originally scheduled.
Actor will go to Europe with his
family during layoff.
Upon his return j Beery takes up
his new contract at MG. Pact
provides for actor to do three pic-
tures on that lot and permits one
on the outside.
DICK WALLACE OUT
OF MACON HOSPITAL
Hollywood, May 21.
Richard Wallace arrives here to-
morrow (2)) to continue his conval-
escence from injuries received ;n the
plane crackup near Atlantic, Mo. He
is being aCcompani'ed by his wife
and John Miljan.
Henry Sharp, Paul Wing and C. G.
Drew, also In the advance unit of
Paramount's 'Annapolis Farewell'
crew which was • being flown east
when the crash occurred, -will re-
main in Good Samaritan hospital at
Macon for a few more days before
they are sufficiently recovered from
their hurts to travel.
Kansas City, May 21.
Condition of the five injured sur-
vivors of the plfiine crash, near
Macon, Mo., who have been In the
Samaritan hospital, at Macon, were
reported by Dr. Grdnoway, super-
intendent, as 'steadily improving.'
Paul Wing, who was among the
most seriously Injured, and who was
kept In an oxygen tent for several
days, no longer n eds ti.e tent and
is preparing to return by rail to
Hollywood in about a week.
Mrs. Wing, who has been with
liim since the day after the acci-
dent, will accompany him home.
Toby Wing, who also has been with
her father, returned to Hollywood
with Richard Wallace and Henry
Sharpe, . Injured cameraman, this
week.
C. G. Drew and Mrs. Dora Metz-
ger, of Long Js.lg.nd, probably will
have to remain In the hospital sev-
e al weeks. Drew suffered a badly
mangled leg which may yet neces-
sitatj amputation. Film group
Saturday received a six-foot tele-
gram from Hollywood, with some
600 signers.
Howard's Home Siesta
Hollywood, May 21.
Leslie Howard will not make an-
other American picture until late
fall, although the actor has. a ten-
tative deal with Warners, for one In
England this summer. He goes
abroad for a rest on conclusion of
his run in 'Petrified Forest.'
Mrs. Howard and their son, Ron-
ald, left Saturday (18) to accom-
pany the actor on the homeland
trip.
Burns-Allen on World
Tour After Pie Washup
Hollywood, May 21.
George Burns and Gracie Allen
leave here for a 'round the world
tour upon completion of 'The Plot
Thickens' at Paramount, June 15.
Pair go east to New York, thence
through Europe. They'll spend a
month In Russia and Japan.
Jungle Harmony
Hollywood, May 21.
Metro has engaged Louis Roth
and his 18 lions for 'O'Shaughncs-
sy's Boy,' circus picture.
Roth also will break in an ele-
phant and tiger to work together in
the pic.
Ma DIRECTORS SWITCH
Hollywood, May 21.
Switch in directors at Metro has
Harry Beaumont holding reins on
'Manhattan Madness,' Intended orig-
inally for Richard Boleslawski. Lat-
ter takes over 'O'Shauglinessy's
Boy,' set for William Wellman.
Wellman, Instead, pilots 'Joaquin'
Murietta,'
As We Were Saying
Well, our record Is clean— five con-
secutive Sunday benefits at the Am-
bassador. , .although it was a little
tough gettljig on the stage for the
last one.fpr Jack Ingiis. Received
four letters requesting our presence,
two from Sam Scribner, one from
Edgar Allen and one from Jim Bar-
ton — so we waited four hours to go
on. . .but that's only an hour a letter.
No Excitement
Nothing very startling on the
Street last week. Think .business
picked .up in front of the Palace.
But the cops are so you can't even
lay off in peace.
Social Event
The big social event of the week
was the "Tearing Down of the Rial-
to Theatre Partj';' It they had Jlm-
mie Durante he could tear It down
much ciulcker. Speaking of Jimmie,
we can't wait until the opening night
of 'Jumbo' to see him throw a couple
of elephants In the pit.
Broadways
Dropped into the Hollywood to see
Jack Waldron. He confided that
we'd better laugh at his jokes,
otherwise we'd just be adding to the
unemployment situation. . .Eddie L«
Van, who leaves for Weil's Country
Club for the summer, knows a pro-
ducer who stretched a million into
a shoestring. . .that ex-shootIng act.
Gen, Pisano, has a liquor store on
46lh St.... bet no one holds up that
joint. ; .All the unions are giving a
dinner to Vincent Jacobi, business
mgr. of the Theatrical Protective
Union No. 1. (Please leave this in,
as we may do a summer revue, and
those stagehands can ruin you)...
The sign in front of the Astor thea-
tre has more capacity than the the-
atre... Cafe owners are squawking
...they want prohibition back, so
they can get $1.50 for a side car, ..
Vlolinsky wires from the Coast that
when he dies he. wants to be cre-
mated and have his ashes thrown
from a plane. . .claims that's the
only way he'll ever get on the air. . .
and Bert Hanlon remarks that Hol-
lywood is the only place where you
have to stay two years before you
realize you're stranded.
42nd Street
(With apologies to Warner , Bros.)
A stroll down 42nd street. Had a
glass of orange juice in the Gold
Room of Nedicks! The way the
streest looks wouldn't be surprised to
see the cops on the beat doing a
strip number. What the street really
needs Is a burlesque house. Four in
one block is hardly enough. No
competition. Walked In the theatre
that our dear Dad used ito manage —
the Eltinge — and after getting a
flash at the chorus they may etill be
using female Impersonators.
No Cinch
It's tough to -write jokes every
week, and, after all, why should we
write a column for ilton Berle?
Are you reading?
SAILINGS
May 29 (Los Angeles to Australia)
Frank Neil, Forsythe, Seamon and
Farrell, Ruth Craven and Ted
Leary, Flo Mayo, Armand and Lita,
Moroni and Carilll, Dave Monahan
(Mariposa).
May 29 (New York to London),
Dr. and Mrs. Herbert T. Kalmua
(Bremen).
May 25 (New York to London),
Gilbert Miller, Colette d'ArvllIo
(Rex).
May 25 (New York to Bermuda),
Milton Blow, Helen Strauss
(Queen of Bermuda).
May 24 (New York to London),
Barry Bernard (Majestic).
May 22 (xNew York to London),
Mr. and Mrs. Joe Breen (Manhat-
tan).
May 22 (London to New York),
Max Milder, Dave Grimths. F. S.
Ditcliam, J. L. Sachs (Berengaria).
May 18 (New York to Paris)
Grace Moore, Valentine Parero,
Katharine Cornell, Margalo Gill-
more, Desire Defrere, Leon oh-
Idoff, Tamara, Fania Marinoff, Clif-
ford C. Fisher, Dwight Deere
Wiman, Sam Eckman, Jr., 'Folles
Bergere' company (lie do France).
May 18 (New York to London),
Jack Dunfeo, Paul D. Cravaili
(Europa).
ARRIVALS
Hans Geirlnger, Wri.ni.t an
Marlon, Alfred Esd.TllIe, K' iim t
Duncan, Morris Goodm.nn.
Wednesdaj, May 29» 19S5
PICTU
E S
VARIETY
GET A PART, THEN
H'wood s 12% on
Charity Rolls Is
Counbry 's Lowest
Hollywood, May 21.
Hollywood, which has taken
many a rap from disappointed pic-
ture aspirants, la holding Us head
high alter a survey recently made
of the town which. If the figures
can be belleyed (they come from
the County Charity Division) Indi-
cate the residents of this town are
in the best financial condition of
any city In the country.
Total population of. Hollywood,
according to the last census Is
155,241, which represents 86,966
families. Of the total number of
families, a Uttlo ovtr 11,000 are on
the charity rolls which Is about
12% oi: tlie total population. This
as against two sections of Los An-
geles, Belvedere and Vernon, which
re.spectivcly, have 78% and 70% of
their total families on relief.
In Hollywood, only 5% of the
population earn less than $1,500
yearly. In the $1,500 to ?3,000 class,
30% of the workers are listed and
In the division of which the yearly
earnings top $3,500, 30% of Holly-
wood's wage earners are members
Latter Is about 15% over the na-
tional average. Total number of
families in the entire Los Angeles
area is 650,000 and 3M% are recelv
Ing some type of charity, national
or local.
With Hollywood taking in a good
part of Beverly Hills, picture In
dustry is responsible for the high
percentage of people in the import
ant salary bracket. Though Holly
wood Itself Is loath to admit it, pic-
tures are mainly responsible for Its
healthy financial condition.V^
METRO'S $100,000 BID
ON GIL MILLER PLAY
London, May 21.
Immediately ajter 'Tovarlch' was
produced here by Gilbert Miller,
there was a scramble by film pro-
ducing companies to secure the pic
turo rights. Miller still Is holding
out.
Largest bid so far reported la
$100,000, by Metro. This ranks -with
the biggest price ever paid for pic-
ture rights In this country.
Play ran for the past two years In
Paris and picture of It has already
been made there by Jacques Deval.
'Ziegfeld' on Siding",
Felix Has 'Girl Friend'
Hollywood, May 21.
Seymour Felix has been signed by
Columbia to direct the dance en-
sembles for 'The Girl Friend.' Eddie
Buzzcll directing.
Took four weeks off hia Metro
term when studio decided to post-
pone start of 'The Great Ziegfeld
until late summer.
Henigson on Prowl
Hollywood, May 21.
Henry Henigson Is looking around
for a story for his first picture as a
producer at Paramount.
Former general manager and pro-
ducer at Universal studios checked
in at Par last weelc.
Ruben-Metro Deal
Hollywood, May 21
Metro la negotiating a term
directing contract with J. Walter
Ruben.
He .Just completed tlieir 'Public
Hf>ro No. 1' on a one-pi'^'ure deal
Korda Signs Pallette
lIollywo<"l, Miiy 21.
•alletto. lias boon signed
one for Kord.'i'.s TvOiidnn
to be directrd l)y I'.fnn
Want Knew-Her-Whens
Anyone who knows anything
about Mae West's life Is sure-
fire for Nevf York radio now.
Stations are receptive to per-
sons who had early contact
with the now famous picture
star. Those first-hand Intimate
slant;3 are rated great stuff.
George Lederer, veteran
legitimate producer, started It
over WINS, New York. Ned
Wayburn discussed one of his
outstanding dance alumni In
'The Private Life of Mae West'
yesterday (21) over WOR. And
Frank Wallace, star's sup-
posed ex-husband, did his turn
over WNEW last Saturday.
Complete biography may be
pieced together out of this
series, A radio report on Frank
Wallace appears In this week's
Issue of VAnTETT.
ILLMD IDEA
FOR NEW FACES
Otherwise They Lay Around
Until Option Time and
Nothing Happens — Insist-
ing on a Role, Prior to
Signing Broadway or
Other Recruits for Screen
Can't Liquidate Pic
Pooch, Creditors to
Take Nip Out of Pay
Los Angeles, May 21.
The one-man dog tradition was
ofilclally and sentimentally recog-
nized by the courts here in the case
of 'Kazan,' trained police dog long
iised in films, who was turned back
to his master. Jack King, after being
the object of a protracted and at
times bitter bankruptcy dispute.
Dog was regarded as a legitimate
asset, to be somehow liciuldated, by
a number of King's creditors when
King petitioned for bankruptcy In
the .sum of $14,000.
Owner, wlio had raised the
canine from puppyhood, protested
that he would not perform for any-
one else, and to sell the dog down
river to satisfy debts would prob-
ably result In Kazan's death from
heartbreak. He Is strictly a one-
man animal, King maintained with
such earnestness as not only to en-
list the sympathetic consideration of
Referee In Bankruptcy Earl C. Moss,
but to win support from Mrs. Leslie
Carter and a number of other
dog champions who decided some-
thing must be done. Against de-
mand of a minority of the unsenti-
mental creditors, Mrs. Carter and
her cohorts stormed the court to
plead that King and his canine ac-
tor' should not be separated.
Satisfactory agreement was finally
reached with majority creditors,
whereby Referee Moss ordered that
King retain the dog and that 25%
of his earnings In films go to pay
25% of the bankruptcy claims.
In the Bag' Speeds Up,
Jack Benny Misses Out
Hollywood, May 21.
To take advantage of the record
script treatment of 'It's In the Bag,'
by Byron Morgan and Lew LIpton,
Metro will have the picture before
the cameras within two weeks. In-
tended as Jack Benny's next, studio
must find him another piece as
comic will be tied up In 'Broadway
Melody of 1936' for some time.
Chuck Keisner produces 'Bag.'
NEW SCRIPT ANGLES
Policy Racket and Foundling
Homes New Hollywood Idea
Hollywood, May 21.
Two new story angles are being
readied for production.
Titled 'Special Agent,' Warners
is building a. yarn around Dutch
Scliultz and tlie policy racket.
Paramount's 'The Baby Market'
Is based on adoptions from found-
ling home.>--. John Bright and Rob-
ert Taskr.T are devrloping an orig-
inal for Pauline Lord and Baby
Loroy. Ai IjowI.s produces and
.Vorman Taiuog directs.
FOX'S 'EDGAR' REMAKE
Fox Film li;is set 'I\fri('!pn(-y IC'l-
?;ir,' Clarence, B. Kelhind ntory for
Uio 1935-30 progr.'ini. Forir.'Tly li-id
Ijpen done as silont.
Sol Wiirl^e) will produce.
SOME INSTANCES
Sure-Fire
Hollywood, May 21.
Busby Berkeley has been
making the nltery rounds In
company of two burly wres-
tlers and, as a gag, alleges In
each spot that the check Is too
much and demands 10% off.
When the headwalters get a
load of Berkeley and his two
hefty boy friends, they offer to
settle for 20%. off.
PACT
JERITZA BUYS
UP OLD HLM,
SCRAPS IT
Hollywood, May 21,
Max Arnow, of Warners, Ben
Piazza of Paramount, and Phil
Freedman of Fox, all hunting tal-
ent, have visited New York a,nd
other eastern points during the past
few months, looking for new faces,
have returned to Hollywood with
but one or two candidates for screen
fame. Reason for the scarcity of
studio contracts is not the unavail-
ability of prospects but that stu-
dios have finally quit the Indiscrim-
inate engaging of talent.
This brings the studios' admission
that many players are contracted by
studios only to remain Idle and be
dropped when the first option comes
due because no one knew or cared
to find out what the player had to
offer. These same players subse-
quently may make good In other
studios'. As a result when a new
player Is considered for a contract,
the ^stlng director, talent scout,
studios execs and the agent Insist
on a definite assignment before Ink-
ing a contract.
Good examples of the wayside
falling are 3arton MacLane, who
came to Paramount under contract.
No one knew his possibilities so he
was assigned to a bit during his six
months' term and dropped after
that. His Warner contract was the
result of his work In 'Black Fury.'
He has been kept working at the
studios since contracted.
Raymond Mllland had a similar
experience at Metro during a year's
contract. Paramount engaged him
for a part In 'Bolero* and a contract
followed.
Astrld Allwyn hung around Metro
for six months and was dropped. As
a freelance she was engaged by iFox
for 'White Parade.' Her work here
landed her a termer.
Ross Alexander received his con-
tract from Warners for 'Flirtation
Walk' which he did on a one picture
deal. He has gone from picture-
to-picture at WB since that time.
Still during the term of his con-
tracts at Paramount and Metro, he
never got on the screen.
FOX SETS NEW O'BRIEN
RELEASE WITH LESSER
Hollywood, May 21.
Fox win again release the George
O'Brien features produced by Sol
Lesser for Atherton. As In last sea-
son, there will be a group of four.
'Hard Rock Harrlgan,' last of the
first quartet, Is now in production
with David Howard piloting.
First on the new series v/IU be
'Thunder Mountain.'
Baur in English
I'aris, May ill.
Harry Baur, number one male
ho. name in French films, is to
make English versions for Alex-
ander Korda In London of '.Mus-
covite Nlglits' and 'TariL^s-Hiilt);).'
Tills is Baur's first non -Froncli
.'itl'.-rnpt, and if successful should
open the way to Hollywood for lilm.
If he ran work In l^ngll.")) ho Is by
fur the best bet In I''r"rich filtiLi to-
day, for exportation. Is a heavy
Il!;e ICmile Jannlngs, with addition.'il
advi).nlnge of being versatile.
Everyone but Edison
Cuts In on GE Pot
And Pan Pltig Reel
Hollywood, May 21.
First of General Klectrlc's fea-
turcttes as visual education and a
selling argument for electric
gadgets was caught here last
Thursday (15). Picture Is In three
reels, one In Technicolor.
Titled 'Three Women,' It was di-
rected by Monte Brlce with the
story by Paul Schofleld from sug-
gestions by the president, vice-
president and numerous other sales
and production executives. As Is
the rule with these commercial pic-
tures, as soon as production starts,
all the executives In the company
want to play show business.
Producing organization Is known
as Sound Pictures, Inc., reported to
be a subsid of GE. Sunklst
Oranges, Southern Pacific Rail-
road, General Motors, Standard Oil,
National Association of Dry Clean-
ers and other national selling and
marketing companies have of late
gone strong for pictures as an aid
to selling their product.
'Three Women'- Is average for
this type of production. Yarn Is
written around the preparation of
a dinner with the GE electrical
kitchen angles featured. In cast. It
tops previous commercial efforts,
with William Collier, Sr., Johnny
Mack Brown, Hedda Hopper, Inez
Courtney. Sheila Manners and T.
Roy Barnes listed. Players are all
hampered with the unnatural
speeches of sales, plugs. Work of
Brlce in the directorial end Is very
good. Technicolor sequence Is used
around the stove, gives a natural-
ness to the meats, fruits and cakes.
Distribution Is handled through
clubs, women's associations, schools
and sales offices. About half the
number of prints shipped are re-
duced to 16 mms. Rest go out on
standard film.
MG Eastern Casting
Assignment Still Open
Metro's casting and scouting Job
east Is still open, no appointment
having yet been made to replace
Billy Grady, who stays In Hollywood
as the studio casting head.
Harold Kemp of the NBC artist
bureau and formerly with Warners
was offered the post last week, but
turned it down.
SAGEBRUSH CANARIES
Mascot Tuning Westerns with Geno
Autrey Piping From Saddle
Hollywood, May 21.
Cowboy yodellng acts on the ra-
dio are to blame for the newest
twist in pictures — musical westerns.
Mascot is launching a series of
eight with Gene Autrey, slnglnn
sattobrush actor, starred.
Company figures that Inasmuch
as radio has educat(;d the American
public to believe that cowboys spend
all their time tuning guitars .'ind
yodoling it wlU give them Just that.
Old time cosvliands that have
be.on In jjictures sinre the shoot 'em
up silent days claim that IC the
trend ke' ps up they'll nil be forcod
to wf'.'ir spats.
I lolii:
lo (liri-i
("oUi'-rl
mind
1
.Miiy 21.
r,-) CJiva
' '!;i lubaie
in i)l''tur'.:.
Boss,'
Hollywood, May 19.
Maria Joritza, opera star whom
Metro Is going to use, doesn't want
to take any chances, so she bought
up American distribution rights oC
a German language film she made
In Vienna two years ago and will
shelve It. Picture, entitled' Vien-
nese Love Soiig,' was Just about to
be released ' In New York and was
dated for a premiere at the Cameo
on 42d Btree- for next week.
Diva figures It Isn't as good as It
might be, and it might have given
.some people the wrong Idea about
her acting or singing ability.
WRITERS PARADE, STILL
NO YARN FOR CANTOR
Hollywood, May 21.
Getting a story for Eddie Cantor
is beginning to be a headache for
Samuel Goldwyn. Producer has had
several writers on the Charles Bud-
dlngton Kelland story, 'Dreamland,'
but 80 far has nothing for the
screen.
Latest to throw up his hands Is
Bayard Velller, who Walked after
four days.
No. 2 Cagn^y Quits
Grease for Agenting
Hollywood, May 21.
Removing himself from the role of
Harry Relchenbach in Republic's
'Cheers of the Crowd' on the ground
that he's too young, William Cagney
was replaced by Russell Hopton.
Cagncy, washed up on a three-pic-
ture deal, quits acting to become an
agent.
Trade Mark Reglalered
FOUNDED B? SIME SILVERMAN
rabllshed Weekly hj VARIETY. Inc.
Sid Silverman, Preeldent
16« West 46th Street New York City
SUBSCRIPTION
Annual 16 Foreign 17
Single Copies IS Cents
Vol. 118
No. 10
INDEX
Ellis 52
Chatter CO-Gl
Exploitation* 24
15 and 50 Years Ago 52
Film Reviews .10-17
Foreign Film News 11)
Foreign Show News 50
House Reviews 20-21
Inside — Music 40
Inside — Pictures 6
Inside — Radio 41
Legitimate 33-55
Literati 57
Music 40-48
New Acts 50
News from the 02
Kite Clubs ri
Obituary 2
Outdoors
Pictures
H.-idio
Kadio-C'nultcr
iiadio — \"<'U' Cii'.-i-,!!'.'-:!.;. . . .
Uadio— Kcjioris
Kadiij- I'liov.-iii.'.'ii.iiiiii
Spoii.s
'I'i 1-:;
['nils ..
\'aii(|i-\ill"
\Vo;ri'ii
VARIETY
P I C Y
E $
Wednesday, May 22, 1933
2 $20,000 AD BALLYS
FOR MOORE, mKY'
Tho Grace .Afoore picture, 'Love
Me I'-orever' (Columbia) cominB
Into the .Music Hall, N. Y., June 13,
and 'Bei'Uy Sliarp' (Pionoer-Radio)
on which no dale is yet set, both
•will receive enlarged advortisinji
campaigns in which the i)roducerS
will share cost with the Hall. Un-
der plans, each pli^ture will get a
$:!0,000 oainpaiijn.
I'robability is that Columbia will
bear $10,000 of the Moore campai.^Mi,
while on 'Becky,' Pioneer (Jock
Whitney) will shoulder half of the
bunlcn of the budjiot when thi.s pic-
ture comes in rather than its dl.s-
trlliutor, lladio.
Mall is spendin' $15,000 on
'Escape Me Never' (U'A) which
opens tomorrow tThursday),
National Adds 218
In Midwest, Making
Fox Chain Buy 100^
Kansas City, May 21.
Referee's .sale of the 218 l^'ox the-
atres in this area to the new Na-
tional Theatres Coup, has been con-
firmed by Judge Albert L. Reeves;
who dismissed a petition for a re-
view of the action making the sale.
National, with the closing of the
Kansas City purchase, now has all
of the Fox chains over the country,
the action here being the last stej)
In reorganizing the properties and
rescuing some of them from the
bankruptcy courts.
B. F. Shlpnian, whose firm Mudge,
Stern, 'Williams & Tucker, of New
York, represents the rcorganlzins
Interests, has been here for .some
three weeks looking after the Hrm's
Interests.
Kalmuses Sailing
Technicolor' has closed with major
cartoon producers to tint up the
funnies for the 193B-'36 season and
on top of contracts for six features-
eo far, Is negotiating with various
companies for what may be a total
of 20 or more full-lengths In hues
this coming year.
Dr. and Mrs. Herbert T. Kalmus
are sailing for Europe May 29 to
discuss plans for laboratories In
London and Paris, possibly also in
Berlin, to handle foreign printing.
Couple will be gone about a month.
AIR-MINDED PREZ
an Aviator? — Mrs.
Finds Out
Cohn
Harry Cohu arrived lu New Yorl
f (H' his home otUce ' huddle a day
late ar.;l a suit car:e and some val
uables lighter. After making one
triiln i.nd three plane changes ha
wound up beating the i-ail hop from
the CcuKt by only 21 hours, besides
which ho lost a handbag containing
soin; jewelry. The loss Is covered
by iJisiii-.Ttice.
It was a bad first try at flying by
Mrs. Harry Cohn. The Columljia
prez having .suddenly gone air-
minded, he was showing off Its ad-
vantages only to encounter poor fly-
ing weather.
Cohn goes back to tho Coast the
end of this week but Is due back
east preparntoiT to his wife and
two nclces sailing June .22 for
Europe, His present N. Y. huddle
Is on next year's program, etc., with
his brother Jack, v. p. of Columbia.
Dunfee Goes Home
Hollywood, May 21.
Reaching the end of his trail In
his talent safari for British pro-
ducers. Jack Dunfee, London agent,
■kipped cast and then hits for home.
Hung around three weeks.
TRACY 'MURDEE MAN'
Hollywood, May 21.
Spencer Tracy will be starred by
Metro In 'Murder Man,' by Guy
Bolton.
Harry Rapf produces and Tim
'Whelan directs.
Far lending Fair
Hollywood, May 2).
Fred MacMurray has been loaned
by Paramount to Radio for the lead
ojiposlte Katharine Hepburn In
'Alice Adams.'
Fred Stone also spotted In
picture from Par.
NO NEED FOR THEATRES TO FRET OVER
INROADS BY TELEVISION, SIHPE TOLD
Hollywood, May 21.
'The tlieatre and the television-
telephone broadcasting will each be
successful fields in tlieir own do-
main, and tho theatre need not be
unduly aiipreheiisive over the advent
of tolevi.sion.'
This statement was ade at tho
annual spring convention of the
Society of Motion Pieturo En-
gineers in a paper on 'Tele-
vision and Motion Pictures,' by Al-
fred N. Gold.sAith, consulting engi-
neer and past president of l)oth the
SMl'lO and Institute of Radio JCiigi-
neers. In the absence of Dr. Gold-
smith, H. G. Tasker read the paper.
Goldsmith pointed out that motion
picture.;; versus television war talk
has been misleading and largely .self-
ishly inspired propaganda. He added
that certain t,echnical details of the
television picture production had not
been .standardized, as compared with
sound film projection.
How Ccmparison Operates
Comparing the number of picture
elements in each, the theatre picture
has approximately 5,000,000, as
against 150,000 elements In a good
home televI.'-<on picture, which pro-
vides the theatre-projected picture
with more detail. The area of a the-
atre picture 150 times more than
that projected by televllson; theatre
picture is brighter than the latter,
which has to have completely dark-
ened room for best projection. The-
atre pictures are most conveniently
viewed at from 45 to 135 feet from
NO MORE TIES
FOR ALLIED
IN CODING
Atlanta, May 21.
Much of the brimstone ex-
pected Tuesday's first down-to-busl-
ness session of Allied States Exhibs
meeting here about 400 strong,
failed to jell, except In the address
by A. F. Myers, of Washington,
Chairmati of the Board of Directors
and general counsel.
Myers charged that the work of
Allied representatives on the code
committee had gone for naught and
declared 'misleading representa-
tion' had played a vital part In pro-
ducing the code.
'AH this really teaches us a les-
son,' he said. 'TJie lions and the
Iambs cannot. He down together. In
all futu/e negotiations, independent
exhibitors must be represented by
independent exhibitors only, and
they must not enter Into negotia-
tions with other branches of the In-
dustry when they are not repre-
sented by reliable parties."
The record of the code't adminis-
tration he termed 'ghastly and
ugly' and a study In misrepresenta-
tion, coercion and undue Influence.
Sidney Samuelson, presldeht, paid
tribute to the work of those who
pioneered In bulidlng the associa-
tion. Just before going Into the
meeting he told a Variety represen-
tative, 'We are going to blast hell
out of 'em.' He would not amplify
what he meant, nor would he dis-
cuss future plans for the conven-
tion.
Ike Katz, of Atlanta, welcomed the
delegates, and M. H. Waters, of
Birmingham, regional vice-president
of Allied, introduced Mrs. Alonzo
Richardson, secretary of the At-
lanta boai-d of review. Mayor Key,
Atlanta's liberal mayor, who fought
for and obtained local Sunday film
shows, left a sick bed to wel-
come the convention.
Allied will be In session through
Thursday.
Chertok Back at MG
Hollywood, May 21.
Jack Chertok, former head of
Metro's music department, is back
on that lot after leaving Warners.
He Is now assistant to IJarry
Rapf .In tho short subject depart-
ment, putting his time mostly to
mu-sicala.
tlie screen, while homo television
I'cciuires onlookers to be within four
to 11 feet.
In television. In order to obtain
excellent close-ups of several per-
sons grouped, good medium shots
and acceptable long shots 'require
side bands pi'oduccd by the picture
modulation of the ultra short-wave
carrier, which has a width of tli.e
order of 1.5 megacycles, or about
150 times the frequency band re-
quired for hlgh-fldelity 10,000-cyele
sound reproduction,' declared Gold-
smith.
Each Aids the Other
Taking up the subject of the con-
tacts and cooperative possibilities
between motion pictures and tele-
vision. Dr. Goldsmith stated a close
connection can- be worked out and
each made valuable in stimulating
public and audience Interest In the
other. Production of a television-
telephone broadcast program will
undoubtedly closely resemble that
of malting a motion picture, but
without the same degree of elabo-
rateness of the latter, he held, but
difference will crop up, however, due
to Inability of live television to have
more than one take of a scene.
Sound motion pictures may be
used for broadcast purposes by some
stations, Just as transcriptions and
records are used at present; but
Goldsmith does not believe tele-
vision-telephone syndication opera-
tion will be completely satisfactory
unless there are Interconnecting
wire networks between stations, es-
pecially for public events of Impor-
tance, which will bo one of the out-
standing capabilities of television
broadcasting.
Goldsmith stated that many per-
sons arc convinced that television
broadcasting will Increase Interest
in sound motion pictures rather than
diminish theatre attendance. He
also warned producers and theatre
operators they cannot rest on past
achievements, but must continue to
progrc-is and even use whatever
ideas or methods they can which
might S])ring from television.
Heavy Attendance
The SMPE convention, opening
yesterday (20), found around 100
members In attendance from the
midwest and east, which, combined
with local members present, makes
this one of the largest conventions
of the organization.
A special sound session will be
held Friday (24), winding up four
days In which a total of 74 papers
will have been read. Joint meeting
will be held tonight (Tuesday) with
the technicians' branch of the Acad-
emy of Motion Picture Arts and
Sciences at the Carthay Circle the-
atre. Convention banquet will be
held tomorrow night (Wednesday)
at the Roosevelt hotel, with mem-
bers visiting (California Institute of
Technology Thursday afternogn.
Studio visits Include ^Walt Disney
plant last night, luunch at Warners
today and look over of the Fox
Westwood stud'os tomorrow (Wed-
nesday).
SEESAW 'VIRGINIAN'
Par Execs Split, Figure Reissue
Poor Buiinesa
Hollywood, May 21.
Paramount executives are at odds
over the reissue, tentatively set for
June 10, of 'The 'Virginian.' Story Is
held too valuable a property to send
out as is, with most studio heads
favoring an entire remake.
If remaking 'Virginian,' 'Skippy'
reissue will be substituted.
SCHLESINGER'S BRONC
SERIES FOR WB RELEASE
Hollywood, May 21.
Supplementing his cartoon re-
leases for Warners, Leon Schles-
Inger Is planning to produce a series
of eight westerns. Two years ago
he made an outdoor group with John
Wayne In the saddle, which War-
ners distributed.
Schleslnger, while east, made sev-
eral tieups with novelty houses for
Looney Tunes and Merrle Melodies,
which he. produces.
Breen Abroad, Shurlock
To Wield Purity Stamp
Hollywood, May 21.
Geoffrey Shurlock will be chief of
the Hays off.ce purity squad while
Joe Br^en vacations In Europe.
Breen left Saturday (18) to sail
with Mrs. Breen May 22. He will
be away until the end of July visit-
ing England, Ireland and the conti-
nent.
Team Gary-Marlene
Hollywood, May 21.
Paramount will co-star Gary
Cooper with Marlene Dietrich in
'Pearl Necklace.'
Frank Borzage, now on Warners'
'Anchors Awelgh,' directs.
MELFORD'S INDIE FIX
Hollywood, May 21.
Frank Melford planes east June
16 to negotiate release for a series
of Indie pictures with a name star.
He was former producer for Sol
Lesser.
Wising Up
Hollywood, May 21.
Ilia Motyltff, stage director for
Lulgl Pirandello, landed here last
week to look over Hollywood pro-
duction and get new angles on
American film direction. .
He's sitting In on the set of
Radio's 'Return of Peter Orlmm.'
ST. L NABES. 1ST
RUN; 2D RUNS
DOWNTOWN
St. Louis, May 21.
Neighborhood theatres play first
run features and downtown the-
atres play second run features only
In St. Louis.
Town, spread over 61 mfies of ter-
ritory, has many neighborhood
centers. Three blocks on Grand
boulevard between LIndell boule-
vard and Lucas avenue are the
sites for the Shubert-RIalto, Fox,
Missouri, Grand-Central and Con-
gress theatres. This center Is In
the heart ,of the city, 15 inlnutes
by trolley from any remote section.
Thus, as a neighborhood. It is' Im-
perative that first run features be
offered.
Par's Novell© Story
London, May 21.
Paramount has bought the screen
rights to Ivor Novello's new musical,
'Glamorous Night.'
Play opened here a couple of
weeks ago. Novellp authored,
staged, produced and stars in the
piece.
O'Connell and Zasu
Hollywood, May 21.
Universal Is teaming Hugh O'Con-
nell and Zasu Pitts In a comedy
series. First Is 'Unconscious,' with
Kurt Neumann directing.
Jean Dixon was first slated op-
posite O'Connell In this picture.
ITIEAS AS A 'MUSKETEEE'
Hollywood, May 21.
Metro has loaned Paul Lukas to
Radio for lead In 'Three Musketeers.'
Rowland Z. Lee directs.
Freping '3 On Horse'
Hollywood, May 21.
Warners Is getting 'Three Men
on a Horse' ready with Laird Doyle
doing the screen play.
Scrlb next goes on 'The Green
Light.'
Fox Re-TaQs Johnson
Hollywood, May 21.
Fox handed Julian Johnson, story
editor, a two-year contract exten-
sion.
He has held the job three years.
READYING FOR WARNER
CONV. JUNE 13-16 IN Li.
Evory branch of the Warner Bros,
enterprises will be represented at
thl« year's film convention for tho
first time, a total of 150 preparing
to go to Los Angeles, where the
sales powwow will be held June 18-
16. In addition to foreign distribu-
tion representatives, who will at-
tend, all branch managers and
salesmen will be jshlpped out. WB's
theatre zone rnanagcrs, music and
technical executives,, will also gel.
Harry M. Warner heads tho. 'home
ofllce contingent leaving from New
York June 5 on a convention special
which Is to pick up delegates on the
way, at. Chicago and other points.
Major Albert Warner, WB's sales
head, accompanied by Mrs. Warner
and Charlie Elnfeld, shove off In ad-
vance today (Wed.) to set \ip con-
vention details.
Jack Warner, currently In Europe,
will return for the convention.
A program of 60 pictures
planned for the coming year.
Circus Fan-Rep. Truax
Urges Lifting 10^ Tax
Washington, May 21.
Repeal of the 10% admissions levy
Is proposed In the house once again.
Sponsor of the bill Is Representa-
tive Truax of Ohio, outstanding cir-
cus fan who pushed similar side-
tracked measure last year.
'I call attention to the B7th an-
niversary of the founding of the
greatest American institution. Ring-
ling Bros, and Barnum & Bailey
circus,' Truax said Monday (20) In
Introducing his repealer. Circus
opened here simultaneously. 'This
Institution paid $500,000 last year
in amusement taxes to the govern-
meiiit. That money came from the
nickels and dimes of the kids.'
Urged that levy be lifted for the
sake of theatres as well as for out-
door shows.
Brig Young Sans Wives
Hollywood, May 21.
Fox Is planning to Jump Into the
biographical field with a picture
based on the life of Brlgham "Jroung,
minus polygamous angle and con-
centrating on pioneering.
Writers have been asked to look
over historical data on the founder
of Salt Lake City.
B.I.P.'S U.S. TITLES
'Blossom Time' Becomes 'April Blos-
soms' for America
British International will change
the title of 'Blossom Time' to 'April
Blossoms' for the American market.
That's In order not to conflict with
the legit show, 'Blossom Time,'
which Universal Is about to put Into
production.
Shuberts tried to stop BIP from
using the title 'Blossom Time'
abroad but failed. Legit producers
served papers against BIP In Lon-
don alleging plagiarism. BIP ac-
cepted service and filed an answer
asking for a writ of particulars.
Shuberts dropped the matter.
Shubert legit show 'Blossom Time'
was a British Importation, having
been known In England as 'Lilac
Time.' When BIP decided not to
risk using the 'Blossom Time' title
In the U.S., It Intended switching
to 'Lilac Time,' but discovered there
had been a previous legit by that
title In the U.S. Radio was dicker-
ing for an outright sale of the film,
which stars Richard Tauber, but
deal has gone cold.
CEISF'S BEOKEN HAND
Hollywood, May 21.
Donald Crisp sustained a broken
right hand In revolt scenes in Me-
tro's 'Mutiny on the Bounty.'
Actor will continue In the picture
using a special glove, made up to
resemble the Injured member and
worn over the bandages and splints.
TERHUNE DIEECTING
Hollywood, May 21.
William Terhune, film editor
Hal Roach, has been promoted
director.
He Is piloting the current Theli:-
Todd-Patsy Kelly two-reeler.
Wednesday, May 22, 1935
P I C T U RE S
VARIETY
L
5
PIC BIZ UP 12% OVER '34
Chi Title & Mortgage Co. s
Suit Vs. William Fox in Secret Trial
Reporters are barred now that
the loner standing suit by the Chi-
cago Title & Mortgage Co. against
several defendants has come to trial
Anally Involving certain claims aris-
ing out of Fox's original purchase of
the Roxy Theatre company's stock
In 1927. The suit started before X.
Y. Supreme Court Referee Sol
Stroock on Thursday (16).
The sole original purpose of the
action, when the case 'was filed In
1932, was to try to collect $1,000,000
from William Fox, alone, upon the
alleged basis of an agreement In
which Fox guaranteed this sum as
the last amount of money due un-
der a contract made for the pur-
chase of the- Roxy Theatre Co. stock.
William Fox was Instrumental In
11)33 In having the court order that
Euch parties as are named addition-
ally in the case should be made co-
defendants In the action. Fox In a
counterclaim charges conspiracy
among such additional defendants.
Such added defendents include
Chase Bank, Chase Securities Corp.,
Albert H. Wlggln and Fox Theatres
Corp., among others. Prior to the
time that the court ordered these
parties joined as additional defend-
ents. Fox was named sole defend-
ant.
The order to bar reporters from
the trial, made by Referee Stroock
vas upon request of counsel in the
caso among whom are included for-
mer Justice Joseph M. Proskauer
and Max D. Steuer. David Podell
Is special counsel for William Fox,
whose attorney of record is Daniel
O. Rosenblatt of I-Ilrsch, Newman,
Keass & Becker. Stipulation to bar
reporters is ascribed to Chase Bank
and Chsise Securities interests.
Details of Suit
In 1932, when the action was filed
by SuIUvan & Cromwell, for the
plaintiff, three causes of action were
alleged against William Fox, named
then as sole defendant.-
It appears that the purchase
agreement for the stock of the Roxy
Theatre company, in March, 1927,
was made between Fox Theatres
Corp. and Herbert Lubln. Lubln
more recently has been making at-
tempts to regain control of the Roxy
theatre for himself and associates,
.including S. L. Rothafel.
William Fox had executed a guar-
anty to Lubln simultaneously with
the Fox Theatres' contract, it Is^ al-
leged. Later, Lubln assigned 'his
Interests to his wife, Mary Lubln,
and to Arthur Sawyer. These in
turn assigned their interests, so ac-
quired from Lubin, to Chicago Title
& Mortgage, present plaintiff in this
action.
It was alleged originally by the
(Continued on page 38)
F. D.'S BRITISH B. R.?
All in Palaver Stage, Although
Patheites Reported Favoring
Any buying Into First Division by
a British company is strictly in the
negotiation stage, although new
■ Pathe ofncials are rather widely
■ known to favor such a move. These
' officials would not be averse to for-
eign backing for FD, as Pathe's new
regime wants to keep down its own
outlay for First Division.
Joe Brandt, who has been acting
In more or loss an advisory capacity
to Frank Kolbe, new president of
Pathe, is obtaining a rather compre-
hensive picture of both the Pathe
situation and future FD setup
through Attorney Samuel Spring.
Yesterday (Tuesday) Spring de-
clared no definite decision had been
reached as to backing from an lOng-
' llsh company. Talk of Brandt buy-
ing into First Division is also on.
U LONG-TERMS GRAINGER •
J. R. Grainger signed a long-term
contract as gennral ni;in;iKcr of dis-
trllmtlon for Univcr.aal yesterday
(Tuesday).
Contract was made by Carl
Laemmle, U pr.f.sldent, In Holly-
wood.
WARNER'S INTERLUDE
Only Two Before Cameras, but
Trio Next Week
Hollywood, May 21.
Warners hit a new low ebb this
week with only two pictures in pro-
duction, whereas studio generally
has five in work for the period.
Three plx are set to go next week,
with the start of 'Doctor Socrates,'
Paul Muni starrer, postponed due to
story trouble.
WANGER-PAR IN
LOW PRICE DEAL
Hollywood, May 21.
Paramount is talking to Walter
Wanger on the possibilities of the
producer making several short bud-
get pictures outside of his origin-
ally contracted six features.
Already Wanger has started prep-
aration on 'I Take This Man,' which
win be made in addition to his regu-
lar program. Picture will be turned
out for around $175,000. Remainder
of the extra deal depends on results
with this picture.
Situation arises due to the lack of
production at studio and scarcity of
product to meet release dates. Al-
ready the studio is planning to fill
in on releases by re-issuing 'The
Virginian,' a 1929 talker made with
Gary Cooper and Richard Arlen.
Studio is also looking around for
possible indie product, but is not so
hot on this angle.
Rosy Vague on Amus.
Job; Just Retiring
Into Pvt Practice
Washington, May 21.
After numerous false alarms^ Di-
visional Administrator Sol A. Ros-
enblatt put his o.k. on reports of
his impending retirement from the
N.R.A. Monday (20) with brief an-
nouncement that he expects defi-
nitely to quit Government service
by Juno 16.
, Return to private life is expected
to coincide with Congressional ac-
tion on continuation of the Recovery
Act. Numerous key officials will
likewise go off the Government pay-
roll and take up former activities.
Rosy's plans were shrouded in se-
crecy. Film code author said noth-
ing beyond, 'I expect to return to
New York to law practice,' and
would not discuss possibility he
win take an Industry Job.
Resignation has been expected for
months. Yarns that Rosy would
step out began. In fact, back In No-
vember, 1933, when he was under
fire from indie exhibitors regarding
the code and bobbed up again fre-
quently. This Is, however, the first
time he has gone so far as to spe-
cify any exact date; previously . he
has Insisted he will stick as long as
there Is work to be done.
Fox Set for Chi Con?.
Fox is getting read} to trek to
Chicago for the annual convention
May 30 to June 1. John D. Clark,
general sales manager, returns from
Hollywood this week with complete
details of Fox's new program.
Details will be held back for ac-
tual opening of Chi confab.
Franklin in N. Y.
Harold B. Franklin is in New
Vork for about a week.
Franklin has-been on the Coast
and back In theatre operation with
his Standard Theatres, Ino,
0
'5
[
Better Product and Gener-
ally Improved Conditions
Account for Par, RKO,
Loew and Warner The-
atres' Gross Rise in Past
Year
GIVEAWAYS
Attributed by operators princi-
pally to the fact that product has
been better and that there is more
money to be spent now, theatre
grosses over the nation will strike
a general average of about 12%
better than they were a year ago
at this time. This is a substantial
and healthy Increase which lifts
both the theatres and distributors
back to a safer business position.
Incline at the box office, among
the leading chains, ranges from
10% for Paramount to a high of
13% for Warner Bros. These are
the exact Increases, according to
executives of these companies, with
RKO and Loew claimed in between.
Par's bettered condition today at
a 10% higher level of grosses than
a year ago is considered remarkably
good for that chain because many
of its theatres are in seriously de-
pressed territories, such as the tex-
tile states of the south and the
drought country in the midwest and
northwest. But tor operation by
Par of many theatres in these sec-
tions, notably middle west and
northwest, its average would be
higher. -WB, Loew's and RKO are
virtually free from the effects of
such territories which drag down
the averages of the good business
in other areas.
In addition to product, which has
helped all theatres, the recent de-
centralization policy of Warner
Bros., Instituted by .Joseph Bern-
hard, Is said to have reacted favor-
ably to that chain's operation. Bern-
hard attributes the Warner position
of today on theatres to inaugura-
tion of this system, plus the fact
that people are spending more
money, and to the general better-
ment of picture product.
In hia opinion, and that of other
operators, a year ago peoplo were
gloomier actually than they
(Continued on page S6)
Par Catchfflg Up
With 25 Pix in
Work, June-July
Hollywood, May 21.
Paramount's shortage of product
win have the studio putting 25 pic-
tures into production during June
and July In order to catch up on Us
1934-35 releasing schedule. Prelimi-
nary to this boom, studio now has
40 pictures in the writing and prep-
aration stages, an all-time record
for the lot.
These pictures are to be rushed
Into production to meet deliveries
on the present year schedule which,
due to the lapsing of past releases,
will result In 24 plcture.s getting on
Lhe release schedule during August,
September and October.
Recently the studio has been run-
ning way below normal on produc-
tion, a situation ascribed to the
recent changing of top exec person-
nel.
ZANUCK HOMINQ
Hollywood, May 21.
Darryl Zanuck arrives In Seattle
tomorrow (Wed) from an Alaskan
hunting trip, leaving the same day
for Hollywood.
He has been In tha north three
weeks.
Korda May Leave London Films (UA)
To Align with G-B; UA Also Looks
To Lose B.&D. to Woolf's New Co.
Rosy's Film Debut
Washington, May 21.
Divisional Administrator Sol
A. Rosenblatt and miscellane-
ous Blue Eaglers make their
film debut In forthcoming edi-
tion of March of Time.
With death of the Recovery
Act threatened, cameramen
wanted to be present before
dying agony sets in.
STILL GUESSE
ON PAR'S PREZ
Harold Talbot of the Electric
Auto-Llte company Is the latest
downtown nominee for president of
Paramount. Some factors want to
revive consideration for Matthew
S. Sloan of the Missouri, Kansas &
Texas railway (Katy). Interest for
Jolin E. Otterson, Erpi chieftain, has
diminished but he Is held still to
have the inside track for the job,
depending on what attitude Adolph
Zukor takes in the situation.
Supposition in the trade is that
Otterson would first resign from
Erpl, before coming into Par.
The fact that ardor has cooled for
Otterson may be laid to the fact
that considerable Intimations are
around that -the Federal Commun-
ications Commission has become
concerned about any attempt to
name the Erpi head as president of
Paramount. This FCC angle Is
stated to be, In line with the scope
and purpose of the recently author-
ized Government inquiry into the
affairs of the American Telephone
& Telegraph Company. Erpi is a
subsidiary of the A. T. & T.
Ernst Lubltsch and Henry erz-
brun. Par's studio macstros, are ex-
pected to make a personal appear-
ance before the company directors
at the Par boaird meeting June 3.
Company's' hew name is to be
Paramount Pictures, Inc. There
will be an Executive Committee
with a minimum membership of
seven. Membership of the E.C. may
be increased at the discretion of
the board. The board of directors
will have top authority in the new
company. Neither the chairman of
the E.C. nor of the board has been
designated as yet, although, some
Indications are that H. A. Forting-
ton may be named chairman ot the
former.
Talk has it that there will be no
such office as 'executive vice-presi-
dent' or 'general manager' In the
new company. However, no limit is
put on the numljer of Icc-prcsl-
dents which the new company may
have. One of these v.p.'s will super-
vise the company's financial end.
There appears to be douljt aljout
the po.ssibllity of Charles E. Rich-
ardson he\n^ named .'is the financial
v. p. He stays on the hoard, how
ever.
In eliminatiiu, financial commit-
tee setup, the new hoard jiracLlcally
.stlflcK tho chances of PyUgenc W.
I^cakc or Charles D. Illlles to land
in tlie new comp.any sotup. It is folt
tfcnorally that Lnuko, purtlr-ularly
of the two trusleoH, has houn anx-
ious 10 st.iy with thi! now company.
Hays' New Contract
will Hays' iiew contract with the
JTotlon I'icturo Producers and DIs-
iriliutors Assricl.at Ion w;is somowh.-it
of a secretive signaturing. Publicity
on thn now pact, running for five
more years from ]9:!C M-lion the
pro-'i'-nt deal expires, was oxrircssly
tabu.
Hays ofHce (MPl>n.-\) and tlic;
producer signatories .iirri-(-d tli.'it . iDr
the lime being, tlu-rc would b'- no
ballyhoo.
London, 21.
Secret meetings are being held
here between Alexander Korda, head
of London Films, and Mark Ostrcr,
managing director of Gaumont-
British. If the chatter they're care-
fully guai-ding goes through, Korda.
will leave United Artists and go
over to G-B. Korda's U..\. contract
e.xpires next March.
Idea that Korda Is trying to set
is for G-B to partially finance flv»
Korda pictures annually with a
budget of about $500,000 each. G-B
would guarantee release of the films
In all its 300 odd British theatres
and also get American distribution
rights. Also C-B would guarantee
pre-release of the films in its West
End theatres.
-■From G-B's standpoint, it would
be a highly important move from
a prestige standpoint, a least. Also
it would definitely bolster the com-
pany's American product releasinff
program.
What G-B has offered Is to buy
into Korda's company and promlso
to cooperate on production every
way possible but with Korda beins
permitted to retain his own position
as at present and all actual produc-
tion up to him.
United Artists now has both the
Korda and the British & Dominion
product for world release, but the
B. & D. stuff will probably go over
with C. M. Woolf's new company.
If also losing the Korda films, UA
Woolf has also put in a bid for
Korda's product. This would mean
that UA would have to get started
immediately on the production ojT
quota films here. Also UA would
feel the blow considerably In the
world market where the British films-
have helped its distribution consid-
erably.
Joe Schenck, head of UiA., Is ex-
pected here momentarily, which
may have a bearing on the situation.
Col. Withholds Data
On Salaries, Bonuses
From Fed'l Sec. Com.
Washington, May 21.
Columbia pictures followed the
example of other major film pro-
ducers and withheld data on
.salaries and bonuses in seeking per-
mission from Federal Securities
Commission to register permanently
on the New York curb 177. 93S
shares no par common outstand-
ing.
Application shows that the cor-
poration wholly owns Columbia
Pictures Corp. of California, Wil-
liam Horsley Film Laboratories,
Inc., Columbia (British) Product.s,
Ltd., Columbia Pictures of Louis-
iana, and Columbia Pictures Dis-
tributing Co. wholly owned subslds
operate in more than dozen foreign
nations, while pi-oducer has half-
interest In .Screen Gems, Inc.
Holders of more than 10% of any
class of slock are Harry Cohn,
Attlllo H. f/lanninl and Jack Cohn.
As voting trustees, trio holds
!ir>.-ir,% common; Harry Cohn has
28.01% and Jack Cohn 14.76% vot-
ing tru.st ccrlincatcs. Nathan Bur-
kan has 25 sh.'.rcs common and S. J.
Hrlskin two voting trust cor-
tilicate.--;.
Reissue *Smi!in' Through'
As Filler for Shearer
AViih Xfjrman Slif-arer's noxt plc-
nu-i', '.M,'u-io y\nt'inir-ttp,' not sched-
uled frjr jir(i(lu':Ur)n \]iiiil after an
;iMtlcip;ilc(l arrival this fall, Metro
i.-i Ii;,Mii-|rrLf on rr:-l!!.«irlng
'I'hroi'i;!;.'
.'-Jll'iliii feels star
: ' |i|-es-eMi:u ion liefi.i o
I'-ase tiext spi-in
.■ illln'
screen
la re-
VARIETY
P I C ¥
E S
Wedriefiday, Muy 22, 1935
9 Amus. Stocks and 2 Bonds Hit New
1935 Peaks; CoL's 111/4 Point Gain
Amusement stocks continued un-
usually active yesterday (Tuesday),
as market moved slightly higher.
Loew's common, at 41%; Radio Vre-
iorred B, at 51%; Radio common,
at 6, and AVarner Bros, preferred, at
26^4, were the new 1936 highs regis-
tered In this group. Radio common
came out Ui blocks of 1,000 shares
and more. Paramount certificates
a! so were actively higher at 3%.
Warner Bros, bonds, which went to
a new peak at 66%, and General
Theatre Equipment ' liens, with a
new high at 13, featured trading in
amusement bonds.
Amusements held the center of
the stock market stage Monday (30)
with spectacular performances be-
ing turned In by Columbia, Pictures
Issues, Fox A and Radio Preferred
B.' Whole Amusement Group forged
ahsad into new territory on largest
volume since last Deceniber. And
nine common and preferred stocks
hung up new 1935 high marks as
tv,-o bonds hit new peaks. Some of
the new highs were registered at
top prices for more than two years.
Columbia Pictures, listed on the
N. Y. Curb, soared 17 points on 250
shares of trading Monday (17) mak-
ing a new top at 62 Even at this
quotation, it was behind Columbia
Yesterday's Prices
Net
Sales. HIch.Low.Lost.chee.
:',C0O Col. Plcl... 02'.^ 01% 61 >4- M
70(1 Coii. Film. 4 3% 3%-%
Jino East. Kod.U2 HlVt 1-12 +1
9,300 Fox A 14% 14% 14%- ^4
13,100 Gen. El.... 23% 2.'5% 25% + %
12,000 Loew •41?4 30% 4114+1%
20,200 Par, ctfs..- 3% 3% 314+14
200 Pathe A... 10 0% 0% — 'A
33,.'i00 KCA 'e 5% 0 + %
n,O0O Radio B...'51% 50H 50% + ',i
1.000 KKO 2% 2% 2% +. 'd
l.->,000 W, B 4% 4 4 +■ %
CURB
•1,900 Tech 21 20 20 + %
200 Trahs-U . , 2% 2% 2% - V6
BONDS
IM.OOO Gen. Tb...*ia 12',4 12VS
4,000 Keith . , . . 78 77% 78 +1%
5,000 Loew 101% 104% 101%
20,000 Par-F-L .. 80V4 88% 89%+%
o.oou Do ctfs.. ea% 80% so%+ %
32,000 Par-Pub . . 01 H0% 01 + Mi
2,000 Do ctfs.. 0014 80% 00%
17p,000 W. B •00% 65'A 68 + %
• New 1835 high.
CoL's $8.62 Per Share
Colmn.bla Pictures Corp. reports
net profits of $1,572,720.50 or ap-
proximately $8.62 per share on 177,-
933 shares of common stock out-
standing, for the nine months ended
"March 30, 1935. This is after de-
ducting preferred dividends and
provisions for Federal taxes. Com-
pares with $739,338.94 or $4.17 per
share for corresponding period last
year.
Company's consolidated balance
sheet as of March 30, this year,
shows current assets of $7,620,760.48,
and total current liabilities of $1,-
492,624.72, resulting in Increase of
working capital to -$6,128,135:76.
Company's earned surplus Is $4,-
499,595.20.
Columbia Pictures yesterday
(Tuesday) announced . the usual
quarterly dividend of 26c per share
plus a stock dividend of 2^% on
both the common stock and voting
trust certificates. This maintains
the usual cash payment rate of $1
annually. It gives stockholders a
5% stock dividend for the current
year. Cash dividend is payable
July 2 to stockholders' of record on
June 12. Stock dividend is payable
August 2 to stock on record June 12.
Pix voting trust certificates, which
are traded in on the big board. This
Issue registered a peak at 63%,
sporting a , gain of 11^ points, at
the close.
Other stocks to make' new highs
and the net gains for the week were
Fox A, at 14%, an advance, of 2li
points; General Electric, at 26, up
three-eighths; Loew'a common, at
40',^, a gain of seven-eighths; Radio
Pfd B, 61%, up 4%; Westinghouse
common, at 49%, up IV* points; pre
ferred at 102 up 2 points; and
Keith preferred, at 49, up 10%.
Radlo-Keith-Orpheum 6s, which
rose to a new peak at 41, tip 8%
points net on the week, and War-
(Contlnuett on page 17)
N. Y. to L. A.
Edna Schley,
Five Maxellos.
Myron Selznlck.
iJavid O. SelznicI;.
Marjorie ijaw.
Jack Conway.
S. N. Behrmdn.
Mark Hanna.
Gregory Ratoff.
Harry d'Arrast,
Pay Wray.
Major Albert Warner.
Charles tllnfeld.
Abo Lastfogel,
Frances Arms.
Mrs. Ted Lewie.
Bob TapUnger.
Benay Venuta.
Harry Cohn.
Noali Beery, Jr.
L. A. to N. Y.
Bcnay Venuta.
Bob Taplinger.
Lou Lusty.
Sandra Braun.
Olga Petrova.
Frank Borzage.
Robert Mont.gomery
Blllie Burke.
Edmund GoulcHng.
Richard Rosson.'
Spyros Skouras.
Eddio Saunders.
Ralph Kohn.
Delmar Dave.s.
J. H; Seldelmaii.
Arthur Kober.
Jack Moss.
GTE Revamping
Near, Only Common
Stock Being Issued
Advance reports about^ reorgani-
zation plan for General Theatres
Equipment company, presently in
receivership, imply that common
stock of no par value will be the
only class of security issued by the
new company. All current security
holders of GTE will- have the right
to participate in the Issuo. Plan is
txpected to be -ormally offered In
the courts at Wilmington, Del.,
within two weeks.
Present debenture holders of GTE
stand to get, for every $1,000 prin-
cipal held, 10 shares of new com-
mon plus right to purchase six ad-'
dltlonal shares of the new common
at around $10 per share. It also is
Indicated that holders of GTE pre-
ferred will get, the right to pur-
chase 1% shares of new common
for every 10 shares of preferred held
presently, at around the $10 figure.
Qommon shareholders. It Is figured,
will have the right to buy one share
of new for every 20 shares of old
common.
Chase Bank, It Is understood,
shares equally vvith the debenture
holders on tlie bank's cash loan
claim against GTE. Chase's claim
against the company has been re-
duced from $20,000,000 to $15,000,000.
New name of the company and
identity of officers are not revealed.
National First Runs
METRO
'Age of Indiscretion,' Strand,
Bln^humton, May 21; State,
Providence, 24; RKO, Cincy,
24; State, St. L„ 24; SUanO,
Niagara r.Tlls, 29; Earle, Phil.T.,
31.
'Pub4ic Hero No. 1,'
Albuquerque-, June 6.
'No Mere Ladies,' Shea's
Jamestown. N. Y., June 30.
'Flame Within,' College. New
Haven, May 23; Century,
Balto, 24; State, New Orleans,
24; Midland, K. C, 24; State,
Boston, 31; Fox, Wash., 31;
State, St, L., 31; Boyd, Phila..
June 17.
RADIO
'Informer,' Albee, Provi-
dence, May 24; Orph, Daven-
port, la., 31; Orph, Des M., 31;
Orph, Sioux. City, June 1.
'Strangers All,' S t a t e .
Schenectady, June 4; Boston,
Bo.ston, 7; Temple, Rochester,
9.
'Chasing Yesterday,' Proc-
-tor's, Troy, May 28; Orph, Des
M., 31.
'Village Tale,' Boston, Bos-
ton, May 24; Orph, Davenport,
June 3; Orph, Sioux City, 12.
'Dofl of Flanders,' Orph, Dav-
enport, May 27; Orph, Des M.,
28.
UNITED ARTIjSTS
'Let 'Em Have It,' Pal, Roch-
ester, May 24; Byrd, Richmond,
24; RIv, N. Y., 26; Great Lakes,
Buff., 26; Stanton, P,hlla.,
June 11.
'Escape Me Neveiv' Music
Hall, N. Y,, May 23; Or.ph, Salt
Lake City, 23; Warner, Mem-
phis, 24; Met, Houston, 24;
Keith's, Washington, 24; Par,
Denver, 26.
'Les Miserables,' Loew,
Rochester, May 24; Warners,
Milwaukee, 24; Loew's, Louis-
ville, 24; Century, Mpls., 24.
COLUMBIA
'Unknown Woman,' Bijou,
New Haven, June 8; Varsity,
Lawrence, Kans., 25.
'After the Dance,' Loew's,
Hartford, June 15; Crown,
Manchester, N. H., 23.
•Men of the Hour," "Rialto,
Phoenix, May 30; Cap, Dallas,
June 18.
PARAMOUNT
'Scoundrel^' Boyd, Phlla.,
May 24.
'Stolen Harmony,' Stanley,
Pittsburgh, May 24.
'Devil Is Woman,' Stanley,
Baltimore, May 25; Pal,
Youngstown, May 30; Ohio,
Columbus, May 31.
'Coin' to Town,' Pal, Wash.,
May 24; State, Cleveland, 31;
Loew's, Canton, 31 ; Loew's,
Akron, 31.
WARNER BROS.
Mn Caliente,' Met, Boston,
Juno 7. '
'Oil for Lamps of China,'
Stanley, Pitt, June 9; Met,
Boston, 21.
Par Extends Op. Deals 3 Months; 1
New Terms to Occur After Reorg.
Paramount's trustees have ap-
proved the extension for three ad-
ditional months, all existing the-
atre operating partnership agree-
ments which- were to have expired
June 28. These operating agree-
ments which were to have expired
June 28. These operating agree-
ments, as amended, now run to
Sept. 28. After reorganization of
Par, the company's management It-
self will be enabled to handle ne-
gotiations on such partnership con-
tracts. This seems to be the pur-
pose of the trustees in granting an
extension of the deals,
I'aramount's reorganization head-
aches for the most pa;rt arc set to
be cleaved around June 3. Because
the partnership agreements were
expiring originally shortly after-
wards there wa.s the danger that
considerable confusion might result
witli those theatres operating con-
tracts washing up all toscthcr on
Juno 28.
It co.st Par.Tiuount around ?70,-
000,000 to dcvflop and build iip this
rhaiii of more than 3,000 theatres
In Uie U.
Xcv<;rtlKl('.>-.s whf-n roppivcrship,
.struck lit I'ai .Uiujuiit and wh^n
bankruptcy occurred later, in 1933,
the attitude of Par's Insiders, as
known at the time, was to dump
Par's theatre chain completely, or
nearly so. Paramount was uncer-
tain about keeping Its theatres.
Knowledge of this attitude
around the country caused many In
the trade to grab for some of Pax's
houses. About this time S. A.
Lynch happened into the Para-
mount picture, both because he was
a creditor of the company and other
reasons.
Lynch had to figure whether de-
centralization was best for the Par
houses or not. He figured out a
new kind of decentralization. He
selected the best theatre operating
manpower possible and permitted
these to buy an operating or part-
nership Interest in various groups
of Par's theatres.
A circuit like Publix Enterprises,
on which Par maybe spent $20,000,-
000 and which the company was
about ready to sell for a trlfio,
relatively, shortly after receiver-
ship, under the sfttiip arranged by
Lynch has netted more than $2,-
000,000 as X'ar's half la.st year, ac-
cording to accounts.
Inside Stuff-Pictures
Paramount production unit lenslng 'Annapolis Farewell' at U. S. Naval
Academy, is using midshipmen exclusively as extras; 30 or 40 are daily
excused from classes and permitted to strut before the cameras. Middles
are alternate^ daily, thus keeping 'em from missing top many classes.
Paramount Is saving money, since academy rules will not permit middles
to accept pay for the work. Formerly, when plx were filmed at th«
academy, extras were recruited from among studcs at St, Johns College,
also located in Annapolis, Paramount legit actor from New York didn't
shape up well in uniform when he arrived to play a bit, and his hair cut
was adjudged of a type not worn by naval men. Commander Oscar C.
Badger, who administers the allegiance oath to -new students, was look-
ing on while the actor's scene was being set for shooting and, since he
handles the role in real life, Director Al Hall prevailed on him to step in
and sub.
There Is not a single theatre on Broadway available for trade- showing
of films or any other extra time showings. This was learned by Arthur
Dent, g.m. of British Internationa), when he began looking tor a house
last week. All - the regular cinemas are occupied at the moment, h»
found out. "VVB's Hollywood and Warners, only houses on the street,
not at the -moment showing films,' are out of the running. Former was
stripped of •Its- sound equipment when Warners installed n legit- there
last fall. The Warner can't be reopened for films until It's rewired,
according to a ruling of the fire department. There are a few available
legit houses on side streets, but Dent has his doubts about their sound.
Walter Reade's Astor, seriously damaged last , week. Is being rehabili-
tated by the receivero, but not yet in feasible condition for use.
When Richard Arlen p.a.'d his own pic, "Let 'Em Have It,' at the St.
Paul Paramount last week, he wound up his stage chatter — which waa
virtually all about Hollywood — by practically r pologlzing for the flicker.
Pic was playing opposlsh to 'G-Men' at the across-the-street Orpheurti.
Arlen vouchsafed opinion that his opus wtis too long and draggy and
could stand considerable scissoring, adding that It -would be sent back
to -Hollywood In cans and trimmed before being sent out for general
distribution. Kinda good-naturedly laughed off pic's defects by saying
pic was brought in, unready, because, after all, St. Paul wanted a world
premiere. Arlen visited in St. Paul, his home town, for three weeks,
spotting his sojourn to coincide with golden wedding anniversai'y of
his parents.
A new president for New York operators. Local 306, appears further
in the distance as ref^ult of the membership voting continuance of the
iinion under I.A.T.S.E. jurisdiction with its control in the hands of the
I.A. v.p., Harland Holmden. This lA executive stepped in to assume
charge -when Harry Sherman resigned more than a year ago and It waa
believed then that a new president would be ofllcially Installed before
now. Holmden's report on the local, made during the past week, stated
that there Is $100,000 In the 306 treasury.
Claiming that the United Artists release, "Let 'Em Have It,' on two
engagements in the midwest was being advertised so as to deceive the
public and confuse the picture with 'G Men,' Warner Bros., distributors
of latter, have started injunction suits against the Palace, South Bend,
and Palace, Peoria, 111. WB alleges these houses were competing with
'G Men' unfairly through advertising 'l«t 'Em Have It' as .depicting
•Gov't Men In Action,' with the 'G' and 'Men' In bold type.
First run houses in Loa Angeles went on a display advertising spree
Thursday (15), with most of the deluxers going on a apace buying orgy
that spelled plenty of dough for the dallies. State-Chinese, Inaugurating
a day-and-date dual policy program, topped ^ with 40 inches In all
papers. Paramount went for 36, and RKO Hlllstreet-Warner'a Holly-
wood, also day-and-datlng (eolo) Increased regular Thursday space to
23 Inches. Other first run situations trooped in for added lineage.
Bulling of Columbia Pictures stock on the N. Y. stock exchange Ik
recent weeks had the backing of many prominent brokers. Forward
move waa based on expectation of a stock melon. Type of buying In
the Issue was revealed when it became known that the head of a
prominent brokerage firm had become Interested In Columbia and Its
advancing trend. Broker is known as a near infallible, picker in a bull
market.
McCall's magazine gets Its new motion picture reviewing department
off to a bad start. In the June Issue now on the stands, mag has a
review of Paramount's 'Paris In Spring," written by William Boehnel,
of the N. Y. World- Telegram. Picture just- came out of the cutting rooms
la^t week. Is now going through the dubbing process, will not be ready
for previewing for at least another week.
Loew's Theatres took advantage of the chain letter fad by hitting
the N. Y, dallies Friday morning with a 'chain' advertisement. The
'ad' ballyhooed Jhe State, Met and Paradise, urging readers of the
copy to take cash to the Loew theatres for happiness. Advertising
copy followed chain letter idea by stating 'read this letter and recite
it to five friends.' Remainder of ad was routine.
Metro faces prospect of having to remake considerable footage on
'Mala,' its South Sea picture, for which director, Richard Thorpe, took
a troupe to Tahiti, Batch of exposed negative is reported spoiled from
tropical moisture and climate through failure to ship the reels back
to the studio in hermetically sealed cans. Understood studio Intends to
make the new stuff in Hollywood.
While the new duPont cellophane film stock has not been perfected
for use as positive, Pathe Exchange circles regard It as in shape for
recording (negative film). Pathe owns 49% of duPont Film Manufac-
turing Co., which will distribute the new film. Estimates of the savlnff
to producers range from 60 to 70%, first figure being conservative
semi-official one.
Gregory Ratoff-Monty Banks' '18 Hours,' being distributed In America
by Paramount, has a United Artists relea.se In Britain. UA couldn't
find a spot for the film In its U, S. schedule. RatofC made It under
the Pathe-Vogue label.
Producer-actor left for a Hollywood quickie over the weekend and
is due to sail back to London around June 1 for another British film.
The clip in Universal News Weekly showing the execution of a Cuban
rebel has aroused plenty of comment. There Is a 'warning' title: 'If you
are afraid to look murder in the face, close your eyes,' Just before
actual execution scene appears.
Monogram unwittingly beat tho £un in having a yarn touching on the
dime chain letter gimmick in preparation. Prophetic story, titled 'Send
JIo a Million,' is based on a mag yarn written several years ago by Bob
Welch, production exec.
Jlax Stelncr did tho dramatic musical score on +'
"J'lie InCornior,' the only non-Gaelic credit Rmcoig
John Foi'd.s and Victor McLaglcn concerned In t)io ).
'Curloy Top,' new Shirley Temple, will be ilnnl proii
present Bcason'a line-up, '
V-
\^'o;liM .s(lay, May 22, 1935
PICTURES
SHOOTING FOR '29 RENTALS
Interchangeability,' Music Pact,
Other Testimony in GTP-Erpi Trial
Wilmington, May 21.
Cleorge C. Pratt, general counsel
of Electrical Research Products,
Inc., testifying for the defense in
the General Talking Pictures (de
T'orest) and Duovac anti-trust ac-
tion against ERPI, Western Electric
and American Telephone & Tele-
graph, brought out that the E. C.
ills (ASCAP) agreement, alleged-
ly restricting Mills music to pictures
made on ERPI equipment, was sub-
tnitted to him in draft by the Mills
side and was not prepared by ERPI,
as contended by the plaintiffs.
Pratt, whose home is in Beverly
Hills, came east for the trial and
followed John E. Otterson, ERPI
prcz, on the .stand. Otterson re-
sumed for cross-examination by
Samuel Darby, chief of plaintiff
counsel, after his testimony had
been iitterrupted lor the testimony
of Sidney R. Kent, Fox pre:«.
Trial adjourned until next Mon-
day. George V. Ilurd, chief of de-
fense counsel, still uncertain as to
how louR- his- witnesses will take, but
fully cxiiocted here the original es-
timate of 'well into .June' will hold.
Darby will have a nuniber of wit-
nesses on rebuttal.
Plenty of emphasis on the Mills
agreement in the trial because of
the plaintiff allegations in the orig-
inal bill. Pratt said on direct ex-
amination that this agreement was
submittpd to him after its provisions
had been decided upon and the idea
in subniittin.tr it was to see if ERPI
would approve it. His only con-
nection, he said, was in revising it.
I..iUewiSG the Ludwig agreement to
a considerable extent, he said. This
agi'ecment, covering interpretation
of the quality of competing equip-
ment which would be eligible to
(Continued on page 59)
Speeding Up Law
Eiz in industry Via
NRA Control Man
more cor.'proliensive set-up
■whii:!i will expedite all litigation
matters coming under the XRA code
for the industry has been perfected
In AVashington as a result of con-
ferences between George McNulty,
Blue Eagle exec, and Tyroe Dillard,
general counsel for the C. A., who
visited the capital city last week.
Through series of confabs with
JlIcNulty, of the litigation division
for the picture induustry, Dillard
and Washington NRA ofllcials
agreed to name one executive to
have charge of all court cases
throughout the country. This ofH-
cial, as yet not designated, will see
that actual field men (counsels for
the NRA in various communities)
are contacted as soon as notice of
any litigation is received by the C. A.
in New York.
Previously there was no specific
officer in Washington to supervise
this work and contact Code attor-
neys in the field. And this has re-
sulted in needless delay in several
instances.
FARNSWORTH IN LINE
Regarded ■ Cinch to Take Over
Rosy's Job
Iri leading code circles, W, P.
Farnsworth, present deputy ad-
ministrator, is regarded as the
logical choice to succeed to the spot
vacated by Sol Rosenblatt on June
16. The National Industrial Re-
covery Board names Rosenblatt's
successor.
Farnsworth's diligence in two
specific instances, the newsreel
cameramen's wage problem and the
N. Y. boothmen's pay situation, are
regarded by many codists as par-
ticularly qualifying him for the po-
sition.
UA ONE-PICTURE
CLAIM UNDER FIRE
Minneapolis, May 21.
With the local United Artl.sts ex-
change refusing to permit cancella-
tion of pictures on the grounds that
It sold its pictures individually and
Is therefore not hound by the code
cancellation prnvi.sion. a number of
suits Involving its i)ro(lu(:t are
threatened.
One prominent independi^nt ex-
hibitor has made public the fact
that he ha.i 'Invited' tlie exchange to
~BUC him to enforce a film contract
whlcli he is refu.^lnp to fulfill. In
his case, ho states, the exchange re-
fused to cancel any of lils pictur.es
and would not deliver olhei- prod-
uct until lie played the (ilm.<; he in-
pNts upon cn neplllnc'. .
COURT PROPS
GRIEF BOARD
Decisive action by U. S. district
court for southern lov.-a on the Don
Thornbur'g case marks the first time
that an exhibitor has bc-n com-
manded by a higher court to obey
orders of an NRA board. Thorn-
burg, who operated the Strand and
Family theatres in Marshalltown,
was directly ordered to obey the
orders of the local grievance board.
Since Thoi-nburg had been told to
cease holding bank ni.ghts, the dis-
trict court ruling enjoins the ex-
hibitor from ojjcrating these nights.
Legal authorities of the Blue
Eagle in New York -./ere jubilant
ovor the verdict, since it is regarded
as being highly significant. While
the NRA has been favored by courts
previously, it is the first time on
record that a district urt has told
an exhibitor to obey the orders
handed down by a grievance board.
Originally, Thornburg had gone
into the district court to fight the
grievance board decision forbidding
him to conduct 'bank nights.' This
action brought Midwest Film Dis-
tributors, Inc., into the same court.
Midwest was local distributor and
started suit for a declaratory Judg-
ment to determine its own rights In
the Thornburg case. It was the
latter action that resulted in the
drastic court decision
This follows closely on the heels
of the state court order permanently
enjoining the Brady Amusement Co.
of Brady, Texas, from holding any
bank nights.
Bank Nite Hog Wild,
Basks in Court Smile
Los Angeles, May 21.
Exhibs in the Los Angeles area
have gone hog wild on bank night,
with close to 100 theatres now em-
ploying the coin giveaway, and
others signing up almost dally for
the b. o. stimulant.
Heaviest competition Is In the
San Gabriel-Alhaml)ra (suburban)
area, where seven opposition houses
are now employing tlie stunt. Pre-
viously, O. W. Lewis, of the Mis-
sion, San Gabriel, alone operated.
When interference against him was
lilocK-pd by Federal court ruling that
bank night Is not Inter.slato com-
Miorre, enmiil.-iiiiiiig exbili, C. A.
Ferry, and live other lums-e opera-
tors, also adopted (he seliente.
Latest Indie exliib to si^n for llie
service is Xick Dianios, oiierator of
a cliain of liou.ses in Ari/'ma, wlio
will start bank night.s in lii.s N'ogales
theatre (Xogales, Ariz.) early in
June. T;p to now, DLnmos ii;is never
employed racketecering oT nnv type
in anv of his Ihe.ntres.
TIAT'S DISTIS'
iP[ FOR I99H
Generally Improved Busi-
ness Tone Inspires Top
Revenue Program for
New Season
MORE PERCENTAGE
Depression rentals will become a
thing of the past with the new sea-
son's product. All distributors are
preparing to go out for 1929 rental
scales on merchandising the com-
ing year's pictures, demanding the
highest terms since the business
debacle of seven years ago.
Last roa.so. . product received con-
siderably better prices than the
prior season but with improvement
both in film quality and box office
returns, the sales forces are going
out for rental fli .-.ros that will carry
qu- tas back to the good ole times.
One of the principal reasons all
majors are anxious to close up the
books on this year's business is be-
cause product sold last summer is
being played out now at rentals un-
der what It is considered the pic-
tures, against present conditions,
are worth.
All Indications point to the fact
that contract-taking will begin
toward the end of June this year,
with every di..trIbutor determined to
go to work e. ly on the coming sea-
son's programs and get as much
business closed before Labor Day
as possible. Last season there was
considerable delay all around,
caused in part by codistic difficul-
ties and uncertainty aa well as by
much heckling between accounts
and distribs over prices. Upset con-
ditions prevailing last summer and
into the fall on sales Isn't looked
for this year, and since business has
improved since then It Isn't expected
the same troublco in getting rentals
will figure this year.
Depends on Next Two Month*
While the distributors will shoot
for the 1929 level of rentals, whether
fiat or percentage. It cannot be said
with any certainty now that the
contracts will come through to such
high hopes. Much depends on
product to be released in the next
two months, plus what first of the
1935-'36 pictures look like.
Major proJlucer-dlstrlbutors, al-
(Contlnued on page 5C)
Squawks Pour in
After One Week of
Zoning Sked in L A.
Los Angeles, May 21.
Although Los Angeles zoning and
clearance schedule has been In ef-
fect less than one week Z-C tribunal
is being flooded with protests, with
17 pretests up In hearings set for
Thursday (23).
Leading squawkers Include War-
ner's Forum, opposing Its Inclusion
In same zone as the Fox- West Coast
Uptown; Principal Theatres, de-
manding 25c minimum on 40-ccnt
admission classification. Instead of
30-cent low price, In order to com-
pete with existing minimum admlsh
of /irst runs; Jules Wolf, operating
the Lincoln (colored patronage),
who wants all the colored clientele
hou.ses on Central avenue consoli-
dated into one zone instead of Iwo;
73ro.T.c'\yay 'J'tieatrcs, Inc., .seeking
privilege of clianging lo evcnln;;
priees .at 0 p. m. ins.te.'id of and
num'Toij.s indopendr-nt.s who have
I'eril rir f.mcl'^d ;;riev;aifOK.
U'S COSMO SEEIAL
'.spinster JJinn(!r' by I'ait'n Bald-
win lieen purcIi.Tsed by T'nlver-
sal. It v.'ill apjiear in serial form In
Cjjsinopnlii.'i.n mtii,'a/,ine before eom-
iiiK ont in bnolt form.
t' li;iH it ^-et -on next season's llne-
• ip.
U. S. Attorneys Invariably Represent |
C. A. in 'Bank Night' Test Suits; NRA s
Federal Support to Halt Lotteries
DEMANDING Z-C SKED
Needed in Northwest as Publix Grab
Charged
Minneapolis, May 21.
As soon as Congress acts definite-
ly on the NRA, J. B. Clinton, presi-
dent of Northwest Allied States,
himself a member of the local zoning
and clearance board, states that he
will Insist that a zoning and clear-
ance schedule be drawn up for the
entire territory.
Individual zoning and clearance
cases have been filed with the board,
general complaint being that Publix
circuit Is dictating clearance for the
territory.
Codists Await
Supreme Court
Nod on Future
Decisions expected to be handed
down next Monday by the U. S.
Supreme Court are being watched
with more than ordinary Interest by
industry Blue Eagle olflclals be-
cause they think the rulings may
show the course which the NRA
will take In the picture business
during the next year or 10 months.
Feeling In ofllclal circles Is that ap-
proval of the NRA's constitution-
ality In the retail trade case, now
pending, may go far towards
strengthening the Film Code.
It the picture code can be re-
g.arded as operating for an inter-
state business, leading codists fee'
that the code can be enforced In toto
— and perhaps strengthened. But
if an official decision makes the
NRA applicable only to clearance
and zoning matters, it Is highly
probable that code enforcement can
be extended only to trade prac-
tices.
A definite ruling setting forth
that the picture business is Inter-
state tinly as applied to zoning
and clearance matters, would elimi-
nate all future code enforcement In
unfair competition and unfair ad-
vertising practices. This would end
all Blue Eagle attempts to crack
down on lotteries, bank nights and
other matters coming under the
general classification of unfair com-
petition.
But while congress is attempting
to decide how long a lease on life is
to be given the Blue Eagle and
vitally Important supreme court de-
(Contlnuod on page C3)
Giveaways Rampant in
Near-Times Sq. Sector
Another fl.arc-up In giveaway
nights in houses just outside of the
Times Square district produced the
prize giveaway theati'e. This ex-
hibitor, located loss than eight
blocks from tlic meeting pl.ace of the
l''jlm Code Authority, offers two 125
cash prize nights and one Screeno
prize giveaway evening every week.
I.iattcr contest offers 50 merchan-
dise prizes.
Screeno contest Is ballyhooed as
l)eing suitable for children and
adults. It frankly ,'innounces that
the twirl of the dial decides the
winners.
Competing houses, though holdlMg
giveaways of some type or the oth-
er, thus far have not gone for liiree
lottery events weekly. One theatre
recently inaugurated an ani.atcur
li.alliing be.Tiily e'lntt-st.
That the Federal Government la
backing the Blue Eagle to the limit
in Its fight to eradicate the 'bank
night' evil Is seen In the way rep-
resentatives of the U. S. legal staff
have appeared In behalf of the local
grievance boards and the C. A. In
all actions that have been brought
against NRA boards and officials ia
U. S, district courts, the Code Au-
thority has been represented by a
U. S. attorney.
There are some 11 actions pend-
ing or about to bo called for trial
in federal district courts throughout
the U. S. at the present time In-
volving 'bank night' rulings. Which
constitutes the strangest aspect of,
the 'bank night' situation — th»
wholesale manner In which exhibi-
tors have contested the rulings of
grievance boards or decisions
against them by the Code Authori-
ty. Even In the face of almost uni-
versal action against these 'nights,*
the exhibs have insisted they wer»
right by taking the matter up high*
cr In the U. S. district courts.
This appears more unusual In th»
minds of Industry leaders because
many- feel that 'bank nights' are de-
veloping and spreading along th»
same lines as did dual programs.
And like the dual blllers, the best
legal minds of the C. A. see 'bank
nights' ending up the sarne way^
Leading Blue Eagle legal light*
contend that ultimately all exhlbl*
tors win suffer Just aa thty hav»'
with double programs.
The mushroom growth of thes*
'nights' has meant added biz for tha
(Continued on page 58)
Intrastate Angle on
NRA Alone Concerns
Amusement Business
Washington, May 21,
Fight over future of the Blu«
Eagle code system was raging bit*
terly In Congress today following
passage by the Senate of the Har«
rIson-Clark resolution extendin
the N. R. A. until April and re*
newed demands from the Roose-
velt Administration for a tWo-year
continuance of the Recovery act
which folds June 16.
Pressure for a long-term exten*
slon was directed at the House, de-
spite sharp warnings from the Sen-
ate that nothing more than a nine-
month continuance will get favor-
able reception this session. Lower
chamber Is slated to approve legis-
lation more In accordance with
President Roosevelt's desires and
then tug-of-war between the two
branches of Congress will deter-
mine the fate of the film, legit, and
broadcasting codes.
The plan favored by the Senate
Is the object of heated criticism,
principally because phraseology of
the Clark-Harrison resolution If
vague and subject to much differ-
ence of opinion regarding Its mean-
ing. Consequently, Donald R.
Ulchbcrg, acting N. R. A. chief, la
lobbying vigorously for new meas-
ure In the House which will end all
uncertainty as well as provide for
two-year renewal.
Particularly throwing doubt on
the status of film producers and
exhibitors, as well as of legit man-
agers, Ilarrlson-Clark measure stip-
ulates that 'no code of fair com-
petition shall be applicable to any
person whose business Is wholly
Intrastate.' Tlil.s provision was
condemned by llichberg Monday
(20) before House Ways and Means
committeemen as likely to brlnij
wholesale violation of codes and
virtual collapse of lOagle experi-
ment. Uichl)erg also liit rcqulre-
nvnt that all codes must be re-
vU wcd and el|,licr readjusted or
icr.ijjiieii iiisldi? 30 days, complain-
ing' tl;:it joli of such proportions
will ri'fiuirc six ninnlhs.
VARIETY
P I € ¥
E G BOSSES
Wednesday, May 22, 1935
La West Has It Her Own Way, L. A.
For Torrid $23,500; Duaiing De Luxers
On Gravy Side; 'Dance 14G, Holdovers
Los Angeles, May 21.
(Best Exploitation: Loew's State)
Though town is waiting for the
tourists to start coming in, the San
Diego fair to open and the chain
letter stores are opening as fast as
mushrooms grow, trade is fairly
ig:ood all around currently. Nat-
urally the hl-ll{rht of the stanza is
the new double bill policy at the
Chinese and State.
Pictures the houses have are none
too forte from entertainment stand-
point with result take is geared for
less than the houses had the pre-
ceding week with 'Naughty Mari-
etta' as a single feature attraction.
Top money for the week goes to
the Paramount which will hit
around $23,500 with the Mae West
opus, 'Goin' to Town.' Hollywood
and RKO are showing better than
previous week with the Jolson-
Keeler pic, 'Go Into Your Dance.'
'G Men,' holding over for second
week at the Downtown after a
moveover from the RKO, continues
to do big biz and will be only
around $1,900 behind the first week
on the pic, which means plenty of
profit for the house. Another good
holdover is 'Les Miserables' at the
'Four Star where it seems to be a
cinch for around $5,300. 'Were-
wolf of London' at Pantages also
set for a profitable week for the
house, as it seems sure to come
through with around $4,600.
Loew's State, which leads on the
exploitation angle for the week, Is
selling Its new dual bill policy above
Ihe house attraction. Has tleln.
with the Better Housing Exposition
In a clty-wlde treasure /hunt by
which thousands of participants
were brought to the doors of the
theatre in the hunt as It was one
of the location spots. Also heavy
newspaper campaign used by the
house, with an Increased budget to
get over the two-for-one first run
Idea in the house.
Estimates for This Week
. Chinese (Grauman) (2,028; 30-40-
65)— 'Our Little Girl' (Pox) and
'Baby-Face Harrington' (MG) split.
The Shirley Temple name drew
them In opening days, but with re-
action none too forte for double
bill house will not reach over a
$7,700 take on 1: itial week efCort.
Last week 'Naughty Marietta' (MG).
Wound up in great style' with an
even $10,000 which Is terrinc.
Dov^ntown (WB) (1,800; 25-30-40)
^'G-Men' (WB) (2nd week). An
out and out surefire attraction for
house with holdover stanza sure to
reach a big "$6,200. Last week, ini-
tial after moveover from RKO, It
did phenomenal $7,100.
Filmarte (Reisenfeld) (900; 40-50)
-^'My Heart Is Calling' (GB) (5th
final week). Taking the odds and
«nds of trade and will bow out with
around $1,100. Last week, fourth
for it here, just fell short of the
expected $1,700 figure.
Four Star (Fox) (900; B0-7B)—
•Les Miserables' (UA) (2nd week)
Biggest and best attraction house
has had with this week looking
$5,300, good profit for house. Last
week, first for the picture, came
-right up to expectations, tagging off
with $7,840.
Hollywood (WB) (1,800; 25-35-
40-35)— 'Go Into Tour Dance' (FN)
Though house has the new double
first run policy against It at t the
'Chinese, running ahead of Its com-
•petitor with this Jolson-Keeler opus
and will hit a healthy $7,100. Last
week, 'Star of Midnight' (Radio).
Oke at $7,400, though not up to
anticipations.
. Pantages (Pan) (2,700; 25-40)—
Werewolf (U). This frightener
erreat with kids and sure of a very
good $4,700. La.Ht week 'Hoosier
Schoolmaster' (Mono) and 'China-
town Squad' (U). Much better than
calculated with a profitable $3,500.
Paramount (Partmar) (3,595; 30-
40-55)— 'Goln' to Town' (Par) and
stage show. It's La West that gets
them here and house set -for nice
Juicy profit on first week of pic
which looks like a cinch $23,5'00.
Last week 'Devil Is Woman' (Par).
Came through with the anticipated
$13,000, which gave house about
even brealc on stanza.
RKO (2,950; 25-35-40-55)— 'Go
Into Your Dance' (FN). Sort of
feels the double bill opposition at
the State, so that J-K starrer run-
ning bit behind the Hollywood take
for .same pic and will do around
$6,600. Last week 'Star of Mltl-
nighf (Radio). Just bit better thmi
calculated to a $7,200 windup.
State (Loew-Fox) (2,024; 30-40-
65)— 'Our Little Girl' (Fox) aiul
'Baby-Face Harrington' (MG) split.
Tliey are going for tlio barg;iin
policy belter here than in Holly-
wood, so around $9,000 will bo Ibo
finale figure. Last week, 'Xfniglity
Marietta' (MG). Though not a cy-
clone for the b.o. did liclt/^i- thnn
expectations In garnerin,',' SS'.T'tn.
United Artists (Fox-UA) (2,100;
16-30-40-66) — 'Nauphty .\I;uif-tla"
BIRMINGHAM CHILL
'Town' No Bonfire, 'Marietta' Facing
Struggle
Birmingham, May 21,
(Best Exploitation: Alabama)
With business little better than
half of what it was on opening
stanza, 'Naughty Marietta' has gone
Into a second week but a third
looms doubtful. 'Goln' to Town'
opened sober and will provide a
dandy week I ut no records.
Crew of telephone girls calling
every name in telephone book In-
quiring if party called can tell how
long Mae West will be here in 'Go-
in' to Town.'
Estimates for This Week
Alabama (Wilby) (2,800; 30-35-
40)— 'Goln' to Town' (Par), failing
to set the woods afire, but will get
$8,000. Last week 'Star of Midnight'
(RKO) $5,000, poor.
Riti (Wilby) (1,600; 30-36-40)—
'Naughty Marietta' (MG). $3,250 for
second week after getting close to
$6,000 first week, good.
Empire (Acme) (1,100-26)— 'Black
Fury' (WB). $3,000, good. Last
week 'Case of Curious Bride' (WB)
moderate $2,000.
Strand (Wilby) (800; 25)— 'Mark
of Vampire' (MG). Should be okay
$1,800. Last week 'Cowboy Million-
aire' (Fox) $1,300, Just fair.
Holdovers Showing
Way in Baltimore;
merables' Is Off
Baltimore, May 21.
(Best exploitation: Century)
Biggest biz is being done by hold-
overs this canto, 'Goln' to Town' at
Keith's, and 'Our Little Grl' at the
New. The Century is running up
a very good gross with 'Les Miser-
ables,' but after the llp-smacklng
anticipation of what it would do,
figure pic will realize is something
disappointing. Nites are super-
forte, but mats are limping. With
but fout-act vaude line-up on stage
which flaunts no names or crushing
salary demands, gross will come out
well on Juicy side.
Very balmy weather Is crimping
cruelly. Over week-end the town
motored en masse to waterfront
shacks and mountains, or sought
outdoor pursuits. Rlngllng circus
comes In tomorrow (Wed.) for two-
day stand, which will further cut
Into pic biz. .
Publicist Herb M;organ of the
Century lined up co'rklng, compre-
hensive campaign for 'Miserables,'
abetted by UA advance p.a. Mark
Silver. Boys gilded the burg and had
half the News-Post on couple of
days through sundi-y tle-upja_and
copy- art placements. '
Estimates for This. Week
Century (Loew-UA) (3,000; 16-26-
36-40-65-66)— 'Miserables' (UA) and
vaude. Under expectash, but very
good at $20,000 outside. Last week
'Baby Face Harrington' (MG) and
Dave Apollon unit, n.s.g., $14,600.
Hippodrome (Rappaport) (2,200;
15-26-36-40-66-66)— 'Strangers All'
(Radio) and Bob Hope at head of
stage-show. Pic too puny. Hope had
some following, but not sufficient to
raise flicker out of the rut. About
tops can hope for, $12,000, pretty
mild. Last week 'Informer' (Radio)
and Rubinoff heading vaude, $14,000
fair.
Keith's (Schanberger) (2,600; 16-
^25-30-35-40)— 'Goln' to Town' (Par)
(2d week). After eocko $10,000
scored up first canto, plenty of
sprlghtllness still evident, and ses-
sion should touch very good $6,800.
■Being considered for third week.
New (Mechanic) (1,800; 16-25-30-
35-40-50)— 'Our Little Girl' (Fox)
(2d week). Dandy $6,100 chalked up
on opening canter; second session
started with plenty perkiness and
should see solid $4,000 or so. Men
seem to spurn it, but kids and
ifemmes are flocking.
Stanley (WB) (3,450; 15-25-35-40)
— 'Stolen Harmony' (Par). Started at
snail's pace, then curled up prompt-
ly. Raft means nothing here, and
Uernie and band can't seem to rus-
tle up any action despite fact out-
fit always drew droves when person-
allns here in vaiid. Lucky to get
S't.SOO. very poor. Last week, second
off; Men' (Wli) o.k $5,700. Total,
cxcellont, $17,100.
1st Runs on Broadway
(Subject to Change)
Week of May M
Capitol— 'Girl from 10th Ave.'
(WB).
Music Hall — 'Escape Me
Never' (UA) (23).
Paramount — 'Goln to Town'
(Par) (3d wk).
Rivoli — 'Let 'Em Have It'
(UA).
Roxy — Mr. Dynamite' (U).
Strand— 'G-Men' (WB) (4th
wk).
Week of May 31
Capitol— 'Flame Within' (MG).
Music Hall—Under the Pam-
pas Moon' (Fox) (30).
Paramount — 'Goln' to Town'
(Par) (4th wk).
Rivoli— 'Let 'Em Have It'
(UA) (2d wk).
Roxy — 'Loves of a Dictator*
(G-B).
Strand— 'G-Men' (WB) (6th
wk).
DKPITE HEAVY
DRAMAS, WASH.
GROSSES OK
Washington, May 21.
(Best Exploitation: Fox)
Film houses doing all right in the
Capital this week, although with
heavy dramas spotted in three
places, the totals will be nothing to
rave about. 'Les Miserables' doing
holdover at Palace, 'Black Fury' at
Earle and 'Little Friend' at Belasco
are all hard to sell to public.
Ballyhoo boys doing nothing much
of note. Loew's Fox effected tl«S-up
with 'best baby' contest running In
local daily to promote Shirley Tem-
ple's 'Our Little Girl.' Keith's may
deserve mention, however, for
bringing "Let 'Em Have It' In, right
on heels of 'G-Men,' which played
Earle last week.
Estimates for This Week
Fox (Lo?iW) (3,434; 25-36-60)—
'Little Girl' (Fox). Doing all right
with kids, who bring parents, esti-
mate $24,000. Last week 'Marietta'
(MG) went over for big $28,500.
Earle (WB) (2,424; 25-35-40-60)—
'Black Fury' (WB). Doing nicely
for type of pic. Figure conserva-
tive $15,000. Last' week 'G-Men'
(WB) huge $23,500.
Palace (Loew) (2,363; 25-35-60)—
'Miserables' (UA), Should do good
$7,500 for a satisfactory holdover.
Last week same pic ^well $17,000.
Keith's (RKO) (1,830; 26-35-60)—
'Let 'Em Have It' (UA). With way
paved by 'G-Men' week before, esti-
mate big $8,000. Last week 'Inform-
er' (Radio) died out at $5,000.
Metropolitan (WB) (1,853; 26-40)
—'laddie' (Radio). Getting nice
support from readers of novel, may
do ($4,700. la.st week 'McFadden's
Plats' (Par) very mild $3,000.
Columbia (Loew's) (1,263;, 26-40)
—'Marietta' (MG). Swell repeat
business, easy $7,000, and may break
all-time high for second week' at
Columbia. Last week 'Mark of Vam-
pire' (MG) very mild repeat at
$2,000.
Belasco (Radin) (800; 26-36-60)—
'Little Friend' (GB). Suffering badly,
yanked day early today for new pic
tomorrow. Figure six days around
$1,000.
(.MG). Being alnt'lc bill moreover,
house doiii^; much better than it
i has bprn duing with double bill pol-
icy, will get a .sure $3,600 which Is
profit. J.Hst W(:?k 'KlcnGllcu' (UA).
.SLi-iiKglcil liard to get a total of
$1,900, which means 'red' for the
hoiiso.
Providence Loves
Crime Eradicators
Providence, May 21,'
( est Exploitation: Strand)
This town is sure bugs on new
ti-end gangster films. Second week
for 'G Men' is giving the Majestic
a better than average gross, while
the Albee's business with 'Let 'Em
Have It' is to be considered good
since It dropped vaude only last
week.
Loew's is doing nice business eve-
nings with 'Les Miserables;' Fay's,
the only combo house In town. Is
bringing them around with a colored
unit, and the Strand is plenty brisk
with 'Goln' to Town.'
Good biz at Strand can be laid to
clever newspaper work of exploiting
Mae West, and pepping the natives
up with a seven show dally, and
five on Sunday. House purchased
three times as much advertising
space In the dailies as nearest com-
petitor.
Estimates for This Week
Strand (Indie) (2,200; 15-25-40) —
'Goln' To Town' (Par); house run-
ning single-feature for first time in
months; cut show down to two
hours to open at 9:30 a.m. and clum;
at midnight; stunt should give house
at loast $10,000, and more If puce
continues. Last week 'Four Hours
to Kill' (Par) and 'Swcil-llead'
les Miserables/ Mae West, 'Let
'Em Have It' Getting Hub's Mild Biz
(Col) ; got raves, but wag a fiop at
$6,300.
Loew's State (2,200; 16-26-40)—
'Les Miserables' (20th Cent); only,
good at night; unlesj matinees pick
up will not go over $10,000; nice, but
should do plenty better. Liast week
'Mark of the Vampire' (MG) and
'Vagabond Lady' (MG) ; eased Into a
better than average week at $9,800
on strength of freak bally.
Majestic (Fay) (2,200; 16-26-40)
— 'G Men' ( WB) and 'Dinky' ( WB) ;
Second week and barring any sudden
slide, should be well in nabe' of
$6,600; swell for a holdover. Last
week same bill g;rabbed top honors
in town with dandy $10,600, best
in months.
RKO Albee (2,500; .15-26-40)—
'Let 'Em Have It' (UA) and 'Chas-
ing Yesterday' (RKO) ; opened sur-
prisingly strong, and keeping brisk
pace. Considering this is first
week of no vaude gross of $8,600 is
going to look plenty nice to this
spot. Last week 'Village Tale'
(Radio) and Mitzl Green; latter re-
sponsible for house garnering over
$8,500; oke.
Fay's (2,000; 15-25-40)— 'Mutiny
Ahead' (MaJ.) and unit show. Stage
attraction doing all the pulling this
week; house looks for a better than
average gross at $8,200. Last week
'Cowboy Millionaire' (Fox) Just so-
so at $7,200.
RKO Victory (1,600; 10-16-26)—
'Princess O'Hara' (U) and 'Desert
Trail' should do at least $1,100 on
split week. Last week 'Boss Cow-
boy' and 'Texas Jack' was oke at
$750 on split week, too.
Modern Fine Arts (1,400; 15-26-
35)— Hc"se folded Saturday (18) af-
ter unsuccessful try at artlness.
Closed with 'Chapayev' (Lenifilm)
and 'Blue Danube' (UA) bringing
in less than $500 for the week.
« Men' m Sets
New Seattle Mark;
Marietta' Holds Up
Seattle, May 21.
(Best Exploitation — 5th Avenue)
Fine weather Sunday dented
grosses, but 'G Men' and 'Marietta'
still getting the money. News-
papers are soft pedaling the lumber
strike, but it continues an unfavor-
able b.o. element. Showmen also
getting headachey over report that
North End business men will back
dog racing at Playland.
'G Men' at Orpheum smashed all
records for Hamrick management
there, beating Wheeler & Woolsey
In person. This due to more turn-
over and also price admlsh is up a
nickel. Four stage shows required
daily during first week of 'G Men'
and six feature showings. Lines
every night the rule, and mats
double ordinary. The other sensa-
tional biz of recent weeks Is by
'Marietta,' which finished 15 big,
steady days at 6th, and now moves
to Paramount, for one week and
possibly longer.
Spot radio spiels before and after
good women appeal programs, with
a lady announcer and two ladles
in dialog, new gag of 6th Avenue
for 'Private Worlds' that rates best.
Special gal announcer starts off:
'This is for women only; men tune
out,' and then hot dialog follows,
telling of some pix situations.
Estimates for This Week
Blue Mouse (Hamrick) (950; 27-
37-42)— 'Les Miserables' (UA) in-
dicated $5,000, good. Last week
'My Heart Is Calling' (GB). 2d
week, $3,000, ggod enough. Three
days, 3d week, $1,000, fair.
Coliseum (Evergreen) (1,800; 21-
32)— 'Gilded Lily' (Par) and 'West
Point of Air' (MG), $4,300, good.
Last week 'Bachelor Girl' (MG)
and 'Under Pressure' (Fox), split
with 'Office Hours' (MG) and
'Mystery Woman' (Fox), each run
four days, for $4,100, last half
getting $2,400.
5th Avenue (Evergreen) (2,800;
27-37-42)— 'Private Worlds' (Par)
with big type for Claudetto Colbert,
$6,800, fair. Last week 'Marietta'
(MG) 2nd week, eight days, strong
$8,300, and moving for extended
run at Paramount.
Liberty (J-vh) (1,900; 10-16-27)—
'Silver Creek' (U) and 'Love You
Aiw.-iys' (Col), heading for rog
Buck .Jonns grosK, around $4,000 In
sight, fair. f^Bt week '8 Bells'
(Col) and 'Hold 'em Yale' Par),
•solid wallop for $4,300, good.
Music ox (Hamrick) (900; 27-
37-42)— 'Into Your l^ance' (WB).
I3lllnd ns topping 'Wonder Bar' and
pluKglng Al .lol.fon and Ruby
Kcolcr, anllclp.-aod $6,0(10, good.
Last week 'Kichclleu' (UA) 2nd
wc'Ok, $3,000, ()l(u.y.
Orpheum nianirlck) (2,700: 27-
37-42)— 'G Men' (WB) 2nd week,
with vaude bill ohanglng, headlined
Boston, May 21.
(Best Exploitation: Loew)
No film is setting the Hub on fir*
this week, but three are getting
normal biz. One of these, 'Les
Miserables/. at, the State, Is pulling
Just enough to warrant <t second
week. Mae West's hlp-twitcher,
'Goln' to Town,' at the Met indicates
a moderate $22,000; and 'Let 'Em
Have It' at Keith Memorial will
earn its keep with about $14,000 but
disappointing.
Best double bill, and outstanding
In relation to size of the houses is
'O Men' and '$10 Raise' at the Par
and Fenway.
Keith Boston again takes over the
Memorial film for a continuous rim,
and this time it's 'Informer,' with
the first run 'Laddie.' May hit par,
although dependent on conservat'.vft
trade. Orpheum Is passing out with.
'Baby Face Harrjngton' arid vaude,
Rockinghatti^race track opened
last week and being used as an
alibi; but July 8 when the East
Boston track opens the gate they'll
have a real walling wall. Then
there's the pup track Just across the
Harbor, In Revere, that will also
provide a handy bad biz reason in
the home office letters.
Loew publicity olllce, on 'Miser-
ables,' landed a full page pictorial
page In Sunday Post, serialization
In Globe, feature story In tho
Herald, a break in tho roto section
of the same paper, and a radio con-
test on local radio station. Grabbed
off an editorial In the Traveler, and
went to town on a special' preview
at a hotel, attended by civic names,
including the governor. That netted
congratulatory messages, later
blown up for the lobby.
Estimates for This Week
Met (M&P) (4,200; 85-50-66)—
'Goln' to Town' (Par) and stage
show featuring Baclanova aiming
for a moderate $22,000. Last week
the big house flirted with a new low.
Only $13,000 for 'Devil Is AVoman'
(Par) and a meaningless stag*
offering with Rooneys and Tim-
bergs.
Keith Memorial (RKO) (2,900;'
26-35-40-56)— 'Let 'Em Have It'
(UA) opened fairly good and should
hit $14,000 or over. Last week 'In-
former' (Radio) did a fair $13,800.
State (Loew) (3,600; 26-30-40-55)
— 'Les Miserables' (UA) got off to
a good trot, about $17,000 expected
and may h.o. 'Mark of Vampire'
(MG) last week left a big red
splotch on the throat of the cash,
statement last week. $7,800.
Orpheum (Lowe) (3,000; 26-40-55)
—'Baby Face Harrington' (MG),
second run, and vaude rates as un-
welcome visitor. May dive to $7,000,
worst In weeks. 'Richelieu' (UA),
second run, and Foy unit on stage,
last week was kinder to the gross,
$8,600, fair. 'Vampire' attacks next ,
week.
Keith Boston (RKO) (2,300; 25-
36-40-55) — 'Informer' (Radio), sec-
ond run and 'Laddie' (Radio), flrst
run, dualed, looks too quiet for thlB
house. Indication of $7,000, fair.
Last week 'Frankenstein' (U), sec-,
ond run. Inveigled $7,350, all right.
Paramount (M&P) (1,800; 26-35.»
60) — '$10 Raise' (Fox), flrst run,
and 'G Men' (WB), second' run.
shape up as very desirable dual
combo. Maybe $11,000, very good.
Gloomy last week with _ 'Dinky'
(WB) and 'Small World' (Fox),
Only $5,000, low.
Fenway (M&P) (1,600; 26-30-40-
60) — 'G Men' (WB), second run, and
'$10 Raise' (Fox), flrst run, dual,
looks hot. Around $5,000. Skidded
with 'Dinky' and 'Small World' last
week to $2,900.
Scollay (M&P) (2,700; 25-35-50)
— 'Stolen Harmony' (Par), second
run; and 'Dfnky' (WB), second run,
doubled are doing this screen little
good. About $3,500, bad. Last week
more peppy with a flrst and third
run setup: 'Small W orld' (Fox) and
'Into Your Dance' (WB). Gleaned
$4,800, fair. Indications are that
this stand . will remain open all
summer, with hopes that new fllni
season will permit Improvement, o£
the booking situation here.
Cheering Mono Out
Hollywood, May 21.
'Cheers of the Crowd,' last pictura
to carry the Monogram name, went
into production today (Tuesday).
Film has William Cagney and
Irene Ware In leads ■with Vin Moore
directing.
by Harry Fletcher's 'Purple Sage
Riders, expected $7,500, good. Last
week same film and vaude, $14,000,
colcs.sal, sotting new mark for pres-
ent operation.
Paramount (Evergreen) 8,100;
27-37-42)— 'Marietta' (MG) after 16
big days at 6th Avenue, hitting
here for extended run, $5,500 on
eight days, good. Vnludo now
through at this house. Last week
'Casino Murder' (MG), and vaude,
only three days, to swing house to
Thursday change date, around
$1,600, Blow.
Wednesday, May 22, 1935
PICT
E GROSSES
VARIETY
Hot Sorority Fan Loop Grosses;
^Reckless Tops, 24G; Town' Big 18G;
^ liseraWes Carriage Trade, 19G
Chicago, May 21.
(Beat Exploitation: Palace)
lioop this week switches to a line-
up of women's pictures after having
dished out a flock of men's flickers
the week previous. All the s.a.
damed are over the marquees trying
to vamp In those two-bits pieces,
arlow Is clinching with Powell at
the Chicago in 'Reckless,' Dietrich
la conning three guys at the Apollo
in 'Devil Is a Woman.' while West
Is 'Goln' to Town' with seven gees
at the Roosevelt. And all three
spots have nothing to worry about
at the front gate with business rush-
ing into profit figures all around.
'G Men' and 'Werewolf of London'
about the only men's angles In the
loop and 'Men' is doing its third
week downtown on its current hold-
over at the Garrlck. 'Werewolf Is
playing second fiddle to Rublnoff at
the Palace as far as basic box-
office value is concerned. Bushy-
haired violinist Is responsible for
whatever business the house Is
dolnK.
Kxcellent publicity for Rublnoff
by Bill Green and general house
exploitation on the picture and
show by John Joseph give the
Palace the exploitation palm cur-
rently.
Getting the smart carriage play
is 'I.es Miserables,' which started
big last week and gives evidences of
holding up through at least smash-
ing two weeks and should last more
than three sessions at the house
Notices are tops and aiding in
isprcading down a powerful evening
trade.
Oriental is a weakie currently,
slumping down into wobbly grosses
due to pre.ss of too stiff competition
around the town. State-Lake this
week tries 'Screeno' game on Tues
day nights for the first Invasion of
the loop.
Estimate! for This Week
Apollo (B&K) (1,200; 25-35-55)—
'Devil Is a Woman' (I^ar). Marlene
Dietrich piece started out fairly
well on Saturday (IS), but ran. only
three days for a take of under $800.
Replaced by 'Mark of the Vampire'
(MG). Last week 'Naughty Mari-
etta' (MG) garnered a neat $3,600
for final session in loop.
Chicago (B&K) (3,940; 35-55-76)
—'Reckless' (MG) and strifee show.
Btartcd out well and headed for
better than $24,000 at present pace.
House has had trouble last few
months on closing days of the week,
Pictures start out well, then plum-
met down Into the cellar as soon
as the week-end Is over. Last week
'G Men' (WB) faded on second
•week here to $23,800.
Garrick (B&K) (000; 25-35-55)—
•G Men' (WB). Third week in loop
and at this house will mean money
at $4,000. Pictures coming in here
arrive with reputations and usually
hold up well. T^ast week 'Roberta'
(Rrttlio) was a sma.sh at $5,100.
Palace (RKO) (2,500; 25-35-55)—
'AV'erewolt of London' (U) and
vaude. RubinofE headlining and
accounting lor bulk of business
being done. Started quietly but
gives evidence of some perk late in
the week. May do $18,000, good
enough and money for the house at
thi.s week's set-up due to Rublnofl's
c.n ri ving' ihe load. Last week 'In-
fornifp' (Radio) failed to get over,
de.si)ite rave reports throughout the
dailies, and sank to $15,900.
Oriental (B&K) (3,200; 25-36-40)
— 'AlacFadden's l^lats' (Par) and
vaude. Can't stand the gaff this
week and floats away to smallish
flgurr.i at $12,000, box-offlcc anemia.
Last week 'Shadow of Doubt* (MG)
did poorer, $11,600.
Roosevelt (B&K) (1,.''>00; 25-35-05)
— 'Goin' to Town' (Par). Mae West
certain of one smash without
notices or anything. On reputation
got away on Saturday (18) to
powerful gallop which means better
than huge $18,000 on the Initial
week. Last week 'Black Kury'
(WB) went out after falling to $11,-
200 for 10-day stay. Notices oke,
but the femmes stayed away.
State-Lake (.foncs) (2,700; 20-25-
S5-10)— 'Behind tho C.lincn Lights'
(Mascot) and vaude. Slunips bat-k
Bomewliat, currently, hut ovc^r profit
line ai $ll,0iii). Last week 'White
Corkaloo' (WB) and 'Folles d(>
Paroe' unit .slashed through to big
$1,1. 400.
Unites) Artists (Tt&K-T-AI (1.700;
'Lf-s .MiscniMcK' (I'A).
Class flicker of the li'up. MutinfC
busiiie.'js luiildint; and ovrniiii; T'lay
lioldiii'.,' up, which iii'-.-in.s that iho
flicker will smnck ovf-r SV.i.ihim. n
hUK'.' k|:i1) of coin, fur its lii'.-^L >-<-^-
Hihu following opcniii!; oii Tlp.n-.-.'l;ty
(II)). Last week 'Hi.liclieu' (I'A)
flnis1i(>d good second wc'k 1o Jff.lff.
NEW HAVEN CONGESTION
Fifth
First Run Gums
'Miserables' Best
Town;
New Haven, May 21.
(Best Exploitaiion: ijou).
Switch of College to first run
makes five Initial-showing spots,
and means that somebody will be
clipped, as there isn't enough coin
around to take care of all of them.
Shift Is said to be temporary, to
unload excess product. Gorman
Bros, circus will dent things a bit
this week, and daylight saving isn't
helping any.
Exploitation pretty much stereo
typed currently, only novelty being
an Oakley gag used by Bijou as a'
plug for 'Qne New York Night." It's
a numbered paper slip with a hotel
room key pictured and prize num
ber on it.
Estimates for This Week
Paramount (Publix) (2,348; 35
50)— 'Goln' to Town' (Par) and 'Be
hind Green Lights' (Mascot). Will
probably lead the town by slight
margin. Nice $9,200. La^t week
'Devil Is a'Wtiman' (Par) and 'Nut
Farm" (Monogram). Poorest re-
sponse yet to a Dietrich film. Weak
$4,600 on six days.
Poll's (Loew) (3,404; 35-50)— 'Our
Little Girl' (Fox) and 'Swell Head'
(Col). Getting matinee trade, but
that's about all. Fair $7,000 indi-
cated. Last week 'Richelieu' (20th
Cent.) and 'I'll Love You Always
(Col). Below expectations at slight
ly under $6,000.
Roger Sherman (WB) (2,200; 35
50) — 'Les Miserables' (20th Cent)
Good opening and holding steady
Pointing to heavy $9,000 on eight
days. Last week 'Curious Bride'
(WB). and 'Dinky' (WB). Not so
hot at $4,000 on six days.
Bijou (Loew) (1,500; 25-35)— 'One
New York Night' (MG) and 'Chas
Ing Yesterday' (Radio). Fair out
look for probable $3,100. Last week
'Mark of Vampire' (MG) and 'Vag-
abond Lady' (MG). Good $3,700 on
nine days.
College (Loew) (1,565; 25-35)—
'Age of Indiscretion' (MG) and 'Mr.
Dynamite' (U). First week on new
first-run policy. Too much com
petish, with light $3,000 indicated
FRISCO HET UP
BY 'CALIENTE'
San Francisco, May 21.
(Best Exploitation; Warfield)
It would take a Phllly lawyer to
tell what to book In this man's town
Last week's product, a load of class
like 'Informer,' 'Black Fury' and
'Miserables' didn't matter. Public
evidently will not take problem or
costume films here. On the other
hand, 'In Caliente' smacked all
house records for opening day. (17)
at Warfield. It will be the big
money take this week. All the other
houses are in the doldrums.
Disappointment to Geary was
'Miserables,' but at $9,700, oke
Opened well, but didn't keep up
Many reasons for thi.s. Pic, sup
posed to be class roadshow, was
opened as a grind without re
served seats. Then after fiv
days went iwo-a'-day with all
seats reserved. Also house', legit,
isn't lighted right for movies. Screen
too small and picture, photographed
dark to begin with, doesn't show
properly.
Warfield takes exploitation with
personal appearances of five War
ner players — Dolores Del Rio, Wlnl
Shaw, Pat O'Brien, Frank McHugh
and Allen Jenkins. Htars gav
snappy show and packed 'em in to
top of projection room.
Dietrich is a Messina at the Para
mount, and 'Village Tale' poor at
Golden Gale. Orpheum doing g(K)
bi7, with 'Werew.olf.' Pulling same
class OS 'Bride of Frankenstein,' bu
pub is going out liking the pic
where they i)anned 'Frankenstein.'
Estimates for This Week
Clay (Knesner) (400; 3:'.) 'Don
Quixote' (London) (;ind wook) do-
In;? nice at ?1.:;0'1, Lust wtek all
rl;;ht. ;it just under Sl,4"0.
Embassy (Column) (1,400; 2ri-.')5) —
'.My Heart Is Callln ' (HO) (;ind
wi'ck) lioldinL; rii,'lit up to first week
!it around fiv,-' gi-.'ind. Last week,
did around ?u,;{Oi).
Fox d.oo) (.7,000; L'.")-lfi) — '7..aili(-.-
Lovo D,'uiu(t' <V'(iX) .'nii| 'liiniiy'
(WB) safe enouKli at Sfi.r,"'.'. Last
\v..r l< Kooil ;it .<S.\i.'" l ur 'l "i;r I fours
;.i Kill' (T il I and l)"U' of f'"l;iu
(l(-r<- ilIKO).
Geary (Ij(u!p) (1,5*>0; ,=i.7-S?,-$1.10)
-..'f,r.s .\tl«r^|Mlil..s' Cl'wf l>i Ir'th ('CTI-
tuvy) disappointing at five grand.
Last week, $9,700, okay.
Golden Gate, (RKO) 'Village
Tale' (RKO) plus stage siiow, poor
at $10,500. Last week also bad at
same figure for 'Informer' (RKO).
Orpheum (F&M) (2,680; 30-35-40)
— 'Werewolf of London' (U) and
Dinky' (WB) doing well, with bet-
ter than nine thou. Last week -'4-
karat flop at $3,800 for 'Awakening
of Jini Burke' (Col) and 'I'arty
Wire' (Col).
Paramount (FWC) (2,670; 30-35-
40) — 'Devil Is a Woman' (Par) and
People Will Talk' (Par) will be
lucky If flve grand strays Into the
till. Last week pretty good at $8,500
for 'Stolen Harmony' (Par) and
Floi'entine Dagger' (WB).
St. Francis (FWC) (1,470; 30-35-
40)— 'G Men' (WB) (4th week)
seems a cinch for $5,600, which Is
aces. Last week nice $6,500. Out
for a record run.
United Artists (UA) (1,200; 25-
40— 'Let 'Em Have It' (Reliance)
(2nd week) holding on profitably
at $4,500. Last; week good at $0,000.
Warfield (FWC) (35-40-55)— 'In
Caliente' (WB) busting records with
likely $27,000 in tjll. Pinky Tomlln
on stage accounts for part of draw.
Last week a bad $17,000 for 'Black
Fury' (WB). Slid down after nice
opening. Femmes didn't like the
socking.
N. Y. Par Forcing West Film
5 Weeks With Lower Prices;
Quiet Week, Hepburn $65,000
'Miserables' Oke,
2nd Week, West
Slips in Philly
Philadelphia, May 21.
(Best Exploitation: Stanley)
There promises to be a sharp
falling off In downtown theatre
grosses this week, with six hold-
overs, although business in general
should still be above average,
weather breaks being okay. 'Les
Miserables,' which hit a remarkable
$15,600 last week at the Aldlne,
ought to achieve better, than $11,000
and very likely a $12,000 in Its sec-
ond. A third week is assured and
a fourth virtually set.
Opening day's pace of 'Goln' to
Town' disappointed at the Stan
ley. Last Mae West pic was defi
nltely off from the old high stand
ard, but this one skidded even fur
ther. The Earle, with a compara
tlvely weak vaude show and scale
dropped back to usual figures, will
be lucky to get $13,000 and 'The
Flame Within' at the Boyd won't do
over $10,000, with Ann Harding
slipping at the b.O; more and more
every time out.
'G Men,' which was nix In its first
showing at the Boyd, a house un-
suited to masculine appeal pix, up-
set all precedents by moving Imme-
diately down to the Stanton after
one week and getting a fine $8,400,
well above house average.
Only out-of-the-ordlnary explol
tatlon stunt here was national, the
telephone hook-up with Mae West
talking to cricks all over the coun
try. Harry Murdock was the local
man chosen.
Estimates for This Week
Aldlne. (1,200; 35-40-55) — 'Les
Miserable.?' (20th Cent.). Should
get not far from $12,000 in second
week. Last week a sensational $16
500.
Arcadia (600; 25-40-50)— 'Naughty
Marietta' (MG). Second week here
and fifth downtown. Figures for
$2,000. Last week a fine $2,900,
Boyd (2,400; 35-40-56)— 'Flame
Within' (MG). Doesn't look .so hot
Mebbe $10,000— not more. Last week
'Star of Midnight' (Radio). DIaap
pointed some with $10,500, but fair
considering opposlsh.
Earle (2,000; 35-40-55)— 'People
Will Talk' (Par) and vaude. Bill
not especially notable and gross will
sink to $13,000. Last week 'I'arty
Wire' (Col) and vaude. Guy Lorn
bardo and boosted scale tilted gross
to $19,000. Fine.
Fox (3,000; 40-55-65)— 'Our Little
Girl' (Fox) and stage show. Sec
ond week with a couple of changes
in minor acts of stage show. Ought
to get $15,000. Last week gave It a
fine $21,600.
Karlton (1,000; 25-35-40)— 'Jiiclie-
lieu' (UA). Second run. t'lgurts
fijr a nice $3,300. Last week 'Baby-
fare Harrlngto ' (MG). Disrna
•52,300.
Keith's (2,000; 30-40-51))— "Bride
of Frankenstein' (C). Call II $:i.:iOO
I for this second run. I/ast week
'V,\nrM Fury' (WB), also Sfcori lun.
.'.t.noo.
Stanley (3,700; .'',5-40-55)- 'fioln'
t ) 'J'li.vn' (I'ar). Not up to oM .M.-h; I
W'-^^l siiuiilard. Suveii days all iiK- |
i,;cd fi;r u right now and not ovi-r i
> :', ii(iii. Last wf-f-'k '}'.. \'U- of l''raiik- '
i (;..,r(.in' d"). $14,000 In seven day>-.
tanton (1,700; :<(i- |i).r,li)— 'f' Men'
(Wr.). .'-'(•'.iiii'l wec-lt >if.j(; iiU<-r ti"-
inK iTuivi-d frijni dlsiijjpohil intr W'-fl<
a; Hfjyd. ?i;,0(iO llk'-ly ()n Ktreni-'ib
o! I.-isl week's gofid $S.800
Broadway's ^Is quiet as a country
lane this week. Final day of next
week for most houses will be Deco-
ration Day (Thursday, 30) which
may help counteract any weakness
ahead, Currently and comparative-
ly the State is doing best with
'Black Fury' on second tun and
Alice White on stage. This till, is
filling up for what looks like $25,()00,
big.
Few new film entries and none
burning up the registers. 'Break of
Hearts' opened at the Music Hall
with that tired feeling and doesn't
look rriore than $65,000, disappoint-
ing. 'Age ol Indiscretion,' at the
Capitol, only indicates $28,000. Coij-
sidering that Rudy Vallee Is onr-the
stage that's not enough. Only other
fresh arrival Is 'Shot in the Dark' at
the Maytalr. This one (Indepen-
dent) opened up sluggishly and
probably will not see over $6,000
on the week.
Among the holdovers 'Q Men'
seems to have top staying power
and will be best, third week's tak-
ings pointing to $35,000, big. Stays
here another two weeks easy, with
Caliente' to succeed If Cap does
not also want this oiie. Originally
taking 'Caliente' for this Friday
(24), the Cap switched to another
Warner picture, 'Girl from 10th
Avenue' but may also play 'Ca-
liente,' says Warners.
Par has decided to force the Mae
West picture for possible flve weeks
In an effort to push through the
summer. First week was $39,000
and second (current) will be about
$25,000. Effective today, In view of
summer policy, house goes to 25c. to
p.m. every day, including Satur
day and Sundays, and drops from
an 85c. top weekdays to 75c., on
Saturdays and Sundays from 99 to
85c. Coincident with these reduc
tions the house today (Wed.) throws
out its pit orchestra and Reginald
Foort, organist, with~ nut cut to
around $15,000. Ad budget goes
down from an average of $7,500 to
$4,000 with this move.
Second week of 'Frankenstein' at
the Roxy was a long drop from first
week's smash $40,500. Chiller will
not add up to more than $25,000
killing a third week. 'Mr. Dynamite'
(U) comes in Friday (24). Final
(5th) week of 'Miserables' (Rlvoll)
probably $25,000. 'Let 'Em Have It'
opens Friday morning (24).
Rialto went unde'r the hammer
Thursday (16), closing down night
before after- a week's engagement
of 'Werewolf,' which hit $12,000
Picture switched to the Criterion
grind. A new Rialto is to be built
with hopes of having it ready Nov,
1. Arthur Mayer will resume oper
ation. Receivers are repairing the
Astor, which they will operate
themselves or lease, possibly to
Mayer. House was mutilated last
week -with no information yet on
the vandals. Exploitation reaches
a lull this week with no house out
standing.
Estimates for This Week
Capitol (4,620; 35-75-85-$1.10) —
'Age of Indiscretion' (MG) and stage
show. Rudy Vallee on stage at
$12,000. Too quiul here at not over
$UK,000. Last week, holdover of 'Go
Into Your Dance' (WB), $30,000
'Girl from 10th Aye.' (WB), wlh
Eve LeG.alllenne. George Jcssel
again, and Gertrude NIesen on stage
opens Friday (24).
Mayfair (2,200; 35-55-65)— 'Shot
in Dark' (Cl-.est). Opened Monday
ni.ght (20) and off weakly, looks
only about $6,000. Second week of
'.Mark of Vampire' (.MG) was $5,000
Palace (1,700; 35-50-05)— 'Scoun-
drel' (Pur) and vaude. Doing pretty
well here, aroimd $9,000, okay. Last
week 'Mississippi' (Par) Just under
$10,000.
Paramount (3,064; 35-55-75-85) —
'Coin' to Town' (I'ar) (2d week)
.Short on likely product, house has
decided to hold this one five weeks
current (2nd week) will be about
S25.000, fairly good with nut, eftcc
tive today (Wed.), going to aver
:ige o( $15,000 and prices dropping
lOf. every clay. First week was i'J'J
000.
Radio City Music Hall (5.9H9; 40
6(i-S.^-'j:i-$1.)0)— 'Hreak oC Hearts'
iltadlo) and stage show. It ovf
))ooi' .*i;5,O00 will surprise. I^ast week
'Inforinei' (K.idio; petered to $62
000.
Rialto (2,0011; 40-C.''.)--(;iosed
U'eiinesd.'iy niglil (15) after a wfc(!k
or -Werewolf; ((■) a,t $12,000, plcturi
nioviii:,' into Crilci ion n(;xt day. New
lii.-ilto due to be readv Nov. 1.
RIvoli <■:.<>'.)•>: 4<^-'r.5-75-'(r).. f>)-
'.\li?.etalilfis' (17A) (5lh week). About
$;.'5.iiiM) for stronir final (5th) wef'k
may be short of $25,000. No thlr
week.
Strand (2,757; 35-55-76-85-99)—
G Men' (WB) (3d week). Keeping
stiff pace, $35,000 this week (3d),
Two more weeks probable. Second
week was $39,400.
State (3,450; 35-56-75)— 'Blaclc
Fury' (WB) and vaude. Alice Whlt«
on stage. Up to tune of $26,000, may-
be more, excellent. Last week 'Reck-
less' (MG) under $20,000.
•Let '|.:,ri Jfave It' in Friday C^t)
I-Vmii-IIi wpi'k of '.Misei-jihles' .V2'(,f.li0
Roxy li.7-:)rj-55)— 'i''rankr.n
stc-in' (l^A) (;;nd wei'-k) .and stag
show. liar] ;». rni^lily fli'st v,-eel
X4l.ri(in, hut saK;;lng on hoplover .m
WEST, 'G m
OWNKANS.Cin
Kansas City, May 21.
(Best Exploitation; Newman)
Town plastered with paper aa
three flrst-run houses again hit the
billboards. Tower, at the bottom of
a huge display ad, ran a streamer
eadlng, 'Outstanding Entertain-
ment Downtown, Unusually good
attractions at all first-run downr
town theatres this week. Enjoy
f em all'; and then followed the
names of the three opposition
houses and their pictures. It was
the first time such a stunt had been
pulled.
The Malnstreet, with 'Q Men,' has
a natural, as much of story Is laid
in Kansas City. City censor ob-
jected to some direct references to
the town, but did not cut the shots
of the station battle.
Manager Baker, of the Newman,
jumped his opposition by opening
Goln' to Town' Wednesday (15)
two days In advance of the an-
nounced opening date, and business
has been so good that It will likely
be held for the full sixteen days.
'Les Miserable,' at the Midland, also
given .gobs of publicity, but opened
just fair, hoi poUol evidently want-
ing the rough and rowdy In pref-
erence to the classics.
Outstanding publicity stunt of
the week was the Newman-May
West tie-up to Riverside race track
with the main event on the open-
ing day the Newman-Mae West
handicap, for which Mae gave a
cup. Stunt drew gobs of news-
paper space, as well as copy In rac-
ing programs. Another sweet break
for the house was a three column
Mae West cartoon, which hit the
front page of the Star. Special
billboards In cooperation with one
of the big hotels, featuring West
and Barney Rapp's band, got radio
plugs during hotel's dally broad-
casts, and generous space In the
hotel newspaper advertising.
Estimates for This Week
Mainstreet (RKO) (3,200; 16-25-
40) — 'G Men' (FN). First of
Fedilers hit local screens, customers
were waiting for it. Announcement
that city censor had compelled cuts
of Kansas City to be made only
excited curiouslty. Opened very
strong, drew swell reviews and con-
tinued heavy over the week-end.
Looks like it was headed for close
to $12,500, big, and Is likely to be
held over. Last week '.Star of Mid-
night' (Radio) had a steady play all
week and returned a good $10,000.
Midland (Loew) (4,000; 15-25-40)
— 'Les Miserables' (20th C) — Open-
ing only fair. Reviewers gave it the
best they had, but customers
wanted lighter entertainment and it
will probably be satisfied with a
fair $10,000. Last week 'Mark of the
Vampire' (MC-) started out like a
real winner, but wound up with a
fair $9,000, mostly on first three
days.
Newman (Par) (1,000; 25-40)—
'Goln' to Town' (Par). There la no
question about Mae West being sure
lire here. Opening date pu.shod up
two days with scant announcement
but the crowds were ready and the
going strong. Exceedingly heavy
play from the start and manage-
ment has set $18,000 as the mark
for the week. Very big. Last week
'Dinky' (WB), In for only five days
and not so hot. Only $2,700.
Tower (Rewot) (2,200; 25)— '.Mr.
Dynamite' (U) and stage show.
Only stage in town with flesh on It
and vaude lovers giving It their sup-
port. Heavy play over th(! week-
end Indicates $7,500, good. Last
week 'I.,ove You Always' ((-ol) and
stage show ?t;,500.
Uptown (Kox) (2,040; 25-40) —
'Babrjona' (l'"ox). House bad -Mr.
and .Mrs. .M.irtin Johnson, makers
of the pii.'lure, for a personal ap-
liearance opening day and business
was- eap;wlt\-, holding nicely over
Sunday, with prospects o£ main-
tairiing Ph :di-|ile to lift $t,500, good.
l.aM week '.\fan Who Knew Too
Mucli' (Cr.) f.-iiled to .-ippeiil, drew
;i se.-int $.'!,()()0.' Not so hot.
10
VARIETY
PICT
E GROSSES
Wednesday, May 22, 19;jr>
MAE WEST TOPS
^ MTLS; TOY'
IS TAME
iUnncapolIs, Alay 21.
( est Exploitation: State)
They're eolne: for Mae West In
Woln' to Town' and the State is out
ahead of the Orpheum currently for
the first time In weeks. Exploitation
has helped to sell the West picture.
Orpheum has In 'Black Fury,'
•what the local critics acclaim the
■week's outstanding picture, but it
got off to a slow start and thus far
no stampede of customers, prow-
ever. house has hopes It will build,
helped by word-of-mouth and
critics' boosting. Otherwise, there
Isn't much, . if anything, to make
cu.slomer hearts beat swiftly.
Four loop stage shows include two
moderate names, George Givot and
Mary McCormic, at the State and
Orpheum, respectively. In Its third
week at the Kure-seater World, 'My
Heart Is Calling' continues to at-
tract profitable biz. but George
AVhite's 'Scandals' rates n floppo for
the Century. 0\'cr the week-end
legit 'As Thousands Cheer' pulled
trade away from the vaude-film
houses.
State v/cnt to town with exploita-
tion Jtor 'Goln' to Town' plastering
the berg with 24-sheets arid tying
up with numerous stores on 'Mac
Day' celebrations.
Estimates for This Week
Century (Publlx) (l.COO; 25-35-
40) — George White's 'Scandals'
(Fox). This one, without any stage-
ehpw support, being entirely over-
looked and will do well to reach
poor $3,000. Ijast week, second for
•Richelieu' (UA), $5,000, good after
$C.700 first week.
Orpheum (Singer) (2,890; 25-35-
40)— 'Black Fury' (FN) and vaude-
ville. Including Mary McCormic.
Fine picture and swell stage show,
buc Muni means nothing to box
ofllce here and title no help. Well
exploited, but opened poorly. May
reach light $8,000.' Last week 'Bride
of Frankenstein' (U) and vaude,
opened terrifically and then did
worst kind of nose-dive, the last
four days being pathetic. Good $10,-
000, most of which was copped first
three sessions.
State (Publlx) (2,400; 25-35-40)—
^;oIn' to Town' (Par) and vaude-
ville. Including George Glvot. Film
and stage show well received. Head-
ed for big $11,000. Last week, 'Stolen
Harmony' (Par) and vaudeville. $6,-
605. Poor.
World (StefCes) (350;' 25-35-40-60)
"—'My Heart Is Calling' (GB). Third
week and still clicking. Second
week, at $2,900, better than $2,700
first seven days. Very good and
should run at least a month.
Time (Wathnell) (250; 15-20-25)
—'Lost City' (Maj.). Good attraction
for this house and likely to top $1,-
200. Okeh. Last week, 'People's
Enemy' (Radio) and 'En Stille Flirt'
(Norwegian), split, $000. Light.
Alvin (Steffes) (1,400; 15-25-40)—
rNlght Life of Gods' (U) and 'Why
Girls Walk Home,' musical comedy
tab. Not catching on and probably
■will close for summer after this
week. About $2,800 In prospeat.
Last week 'Love You Alwaye' (Col)
and musical stock, $2,700. Light. .
Palace (Benz) (1,900; 15-20-25)—
•Maybe It's Lov^' (FN) and vaude-
ville. Can't get going faster than
canter. Around $3,000 seems limit,
and that Isn't enough. Last week
'Men of Night' (Col) and vaudeville.
#3,200. Light.
Lyric. (Publlx) (1,300; 20-25)—
•Hold 'Em Yale' (Par) went out
after three days with 'Great Hotel
Mystery' (Fox) following. Looks
like around $1,800. So-sd. Last
week 'Mark of Vaniplre' (MG), $2,-
200. Pretty good.
Uptown (Publlx) (1,200; 25-35)—
♦West Point of Air' (MG). About $2,-
000 Indicated. Fair. Last week
I'ollea Bergere' (UA), $2,200. Fair.
Grand (Publlx) (1.100; 15-25)—
TRuggles of Red Gap" (Par). Second
loop run. Pointed toward fair $1,-
600. Last week 'Roberta' (Radio).
Eecond loop run, $1,900. Good.
Aster (Publlx) (900; 16-25)— 'Ut-
tle Colonel' (Fox), 'Car 99' (Par)
and '$10 Raise' (Fox), third and
second loop runs, spilt. Will be
lucky to top $700. Light. Last week
•Rumba' (Par) and 'Right to Live'
(WB), second loop runs, and 'Night
at RItz' (VVB), first run, spilt, $1,000.
Pretty good.
is in a pcpijcry start, but fears are
that it won't hold. Take will be In
the profit, however. The Orph with
Armida wowed 'em for three days
and biz is plenty good at this flesh
spot througii the cool weatlier. All
grosses are about 5-10% better than
last year.
Tying up with newspapers here
on tlie poverty angle of 'Mlserables'
and giving out passes for all poor
children to see the pic during Its
showing, the Stuart rated four
stories on as many days, two of
them front page. As a result 'Mls-
erables' started off with a good
prospect.
Estimates for This Week
Colonial (LTC) (750; 10-15)—
'Rainbow Valley' (Mono), 'Baby
Face Harrington' (MG) and a dual
'Sudan' (Indie) with 'Glgolette'
(Radio) for three changes. About
$1,000 will cover, fair enough. Last
week 'Born to Battle' (Mono), Mary
Janes Pa' (WB) and 'Dog of Flan-
ders' (Radio), also for three swaps,
and money ran up to $1,100, okay.
Lincoln (LTC> (1,000; 10-20-25)—
'Private Worlds' (Par). Starting
with a bang; a good $2,600 will be
taken. Last week 'Frankenstein'
(U) a sock at the beginning, peter-
ing out on the fourth day. Week's
run near $3,000, very nice.
Orpheum (LTC) (1,200; 10-15-25)
—'Maybe It's Love' (WB) with a
stage show headed by Armida and
with Paul Spo'r, Nebraska lad, as
m.c. (3 days), 'Lost City' (Cap) and
'I've Been Around' (U) on a dual (4
days) followed. Take near $2,700
for week, happiness money. Last
week 'Band Plays On' (MG) and
'Rio Nights' unit (3 days), and dual
'Scarlet Pimpernel' (UA) with
'Great God Gold' (Mono) (4 days),
total biz approximated $2,600, up on
the average a little,
Stuart (LTC) (1,900; 10-26-40)—
'Les Mlserables' (UA). Backed by
a large ne\yspaper campaign has
the best hope on the street of mak-
ing a high figure this week. Start
would indicate a good $3,600. Last
week 'Naughty Marietta' (MG)
started at a walk but finished with
a wallop, close to $4,600 on the
stretch, swell.
NEWARK LIKES 'BRIDE/
REST ARE JUST SO-^SO
Last Year It Was Drouth,
Now Rain's Hurting Line.
Lincoln, May 21.
(Best Exploitation: Stuart)
Last year at this time It was so
iry out here showmen were wor-
ried about the drouth crippling
their biz, and now the rain Is so
steady and drenching It's keeping
the neighbors indoors. The sun has
been out about four hours since
May 1 and the moisture fall is twice
normal.
'Private 'R'orlds' at the Lincoln
Newarjc, May 21.
(Best Exploitation: Proctor's)
Business has centered at the
Branford again, this time for 'Bride
of Frankenstein,' which Is equaling
'G Men' on the start and probably
win hold to $15,000. Can easily do
more, but may be expected to drop
under the Warner coin grabber.
There are no other big grosses, but
'Stolen Harmony' at Paramount will
be satisfactory at $13,000, opening
very well, but not holding Its start.
♦Richelieu' at Loew's will hardly get
by with scant $12,000.
Proctor's, readying for 'The In-
former,' Is using a great teaser cam-
paign, and has all available win-
dows taken.
Estimates for This Week
Branford (WB) (2,966; 15-65)—
'Bride of Frankenstein' (U) and
'Mary Jane's Pa' (FN). Had to
stop selling tickets twice Friday and
no break in the mobs over the week
end, only a lull is expected later;
$15,000 grand, but can be better with
a small let down. Last week, sec-
ond of 'G Men', fine at $9,500.
Capitol (WB) (1,200; 15-25-35-40)
— 'Mississippi' (Par) and 'West
Point of the Air' (MG). Good bill
for this house, although both films
played themselves out on first runs.
Judging from biz here latelv, won't
cross $3,300. Last week 'Black
Fury' (WB) and 'Happened in N. Y.'
(U) worse than anticipated at
$2,900.
Little (Franklin) (299; 35-40)—
'Kocha Lubl Szanuje' (DuWorld) —
Last Polish film had something they
kicked about, but this Is seemingly
flawless and may get $900. Last
week 'Przes Dzlurke od Klucza*
(Musa) less than hoped at $800.
Loew's State (2,780; (16-76)—
'RIchslIeu' (UA) and vaude. No
sensation at all and- looks like a
mild $12,000. Last week 'Vanessa'
(MG) weak at $11,500.
Paramount- Newark (Adams-Par)
(2,248; 16-99)— 'Stolen Harmony'
(Par) and vaude. Could not hold
flne starting pace, but will be okay
with $13,000 or better. Last week
'Devil Is a Woman' (Par) bad at
$7,800.
Proctor's (RKO) (2,300; 15-65)—
'Daring Young Man' (Fox) and
'Small World' (Fox). Doing all right
and would probably take a good
$8,500, but bill likely to be pulled
to let 'Informer' start ahead of time.
Last week 'Star of Midnight' (Ra-
dio) and 'Laddie' (Radio), with the
Canzonerl-Ambers fight flne at over
$10,000.
Terminal (Skouras) (1,900; 15-26-
40)— 'Little Colonel (Fox) and 'Sun-
set Range' (FD) with 'In Spite of
Danger' (Col) and 'Sweepstakes
Annie' (Radio) split. Still has to
play a good second run day and
date with the neighborhoods and
so It means nothing. Has hopes of
settling this troubln before next
season. Maybe a bad $3,000. Last
week 'Revenge Kldcn-' (Col) and
'Scandals' (Fox) with 'Rendezvous
at Midnight' (U) and 'Now or
Never' (Ilollywond) split, wamo hnd
flgurs.
Shirley $10,000,
Mae $9,000, Both
Denver Sfamdouts
Denver, May 21.
(Best Exploitation: Denham)
The Denham is doing more tlian
double Its average with Mae West's
'Goln' to Town' and will hold It a
second week, joining the numerous
list of holdovers recently. Shirley
Temple stood them up I'or hours
for four days at the Denver and
goes to the Broadway on an ex-
tended first run. Broadway is above
average on 'Richelieu,' but consider-
ably under on double bill. Orpheum
could do only average with 'The
Informer,' despite Alberta Pike;
News critic, picked it as week's
best. ,
Rain for several days, but failed
to dent business.
No theatre did much exploiting,
but Denham rates tops for a huge-
window display and stair signs on
Mao West flicker on come-up-and-
see angle.
Estimates for This Week
Aladdin (Huffman) (1,600; 26-
36-60-60)— 'Les Mi'serables* (20th
Cent). (2d week.) Strong $5,000
to equal opener. Last week 'Les
Mlserables' (20th Cent.). Stood
them up repeatedly to the tune of
$6,000.
Broadway (Huffman) (1,500; 25-
40)— 'Cardinal Richelieu' (UA), four
days, following two weeks at the
Aladdin .and three days here last
week; and 'Runaway Queen' (UA)
and 'Return of Bulldog Drummond'
(UA), double bill, spilt. $2,000 fine.
Last week 'Naughty Marietta' (MG)
and 'Cardinal Richelieu" (UA),
spilt, put the house above average
considerably with $2,600.
. Denham (Cooper) (1,500; 25-35-
60)— 'Goln*. to Town' (Par). Set for
sock $9,000 and heldover. Last
week 'Stolen Harmony' (Par).
Poorly, doing only $2,000, half of
average.
Denver (Huffman) ' (2,500; 25-35-
50)— 'Our Little Girl' (Fox), and
stage show. Standout for $10,000
with extension already set. Last
week 'G Men' (FN). Did $9,000 and
rated an extended run, but with
Huffman houses pressed for time,
moved on.
Orpheum (RKO) (2,600; 25-35-
40)— 'The Informer' (RKO), and
stage show. Just a fair $5,000. Last
week 'Romance In Manhattan'
(RKO). "Got $16,000, which looks
big, but for four days, while Ben
Bernle and the lads were on the
stage, it was standout biz.
Paramount (Huffman) (2,000; 25-
35. CO)— 'Case of the Curious Bride'
(WB). Below the mark for dis-
appointing $2,000. Last week 'Bride
of Frankenstein' (U) on a three- day
holdover from a good week, and
•Thunder in the East' (UA), split.
Average $4,000 with former getting
most of it.
SPRING HITS BUFF
Olsen-Shutta Aid 'Flame,' 12,000—
Mae West Fair $8,5
Buffalo, May 21.
(Best Exploitation: Great Lakes)
Advent of spring weather is be-
ginning to take toll of Buffalo box
offices. Combination of sunny days
and daylight saving is too tough to
compete against.
Grosses are leveling off again for
the current period, the Mae West
picture at the Lakes probably due
for the best comparative figures.
Olsen and Shutta hitting moderate
pace at the Buffalo.
The Lakes tied up 'poln' to
Town' with the Chevrolet for a
ballyhoo by use of their nationally
known battleship truck carrying 24
sheet banners and radio amplifica-
tion. An effective full page co-
operative advertising layout In the
Sunday Times with local merchant's
also clicked, costing the theatre
nothing with the merchants absorb-
ing the extra cost of the theatre's
space. In return the theatre dis-
tributed several thousand copies of
the page to the patrons of the mer-
chants. The four largest depart-
ment stores sent for 'Goln' to Town'
merchandise tie-ups and other re-
tailers used cut-outs to sell refrig-
erators and other household appli-
ances. New York Central offered
reduced rates from nearby town.s,
the La.kes distributing 6,000 special
West placards along the line, Old
Gold helped with 600 special cut-
outs In downtown store windows.
Radio, advance notices of. screening
and roto sections were also used.
Estimates for This Week
Buffalo (Shea) (3,600; 30-40-55) —
'Flame Within' (MG) and Olscn
band and Ethel Shutta. Great show
strong on entertainment value but
playing to moderate takings, nf)L
over $12,000. Last week, 'Black
Fury' (WB) and stage show, de-
spite excellent reviews this one
never got to first base and tnmblod
way undf^r expcct,T.llonM for li'.vn
than $9,000.
Hipp (Shea) (2,400; 25-10) -
'Strangers AH' (Radio) and 'Sr.oli n
Harmony' (Par), dual. Will prob-
ably m-'Tlt time for IfHH thri.n $11,500.
L':if:f wpok, 'fS-Man' /'A'li) f;!ri(l
«?'c!(), b'I'l on iil''f')y fo.- K'""l
600, making almost $19,000 for the
fortnight run.
Great Lakes (Shea) (3,400; 26-40)
— 'Goin' to Town' (Par). Publicity
>helping though looks only slightly
better than run-of-the-mill both for
West and for the house, probably
$8,600. Last » week, 'Scoundrel'
(I'ar) ; cosmopolitan super-sophis-
ticated hooey failed to go down the
lino for the local yokels and this
one aided by almost unanimous
critical 'no's' hit the skids for $6,-
000.
Century (Shea) (3,400; 25)— 'Peo
pie's Enemy' (Radio) and 'One New
York Night' (MG). Balanced dual
bill may get up to $5,000. Last
week, 'Florentine Dagger' (WB),
'Brewster's Millions' (GB), blah at
$4,300.
Lafayette (Ind.) (3,400; 25)
'Happened One Night' (Col) 'Un-
welcome Stranger' (Col). Expei-I
mental return engagement for
'Night' holding up nicely and bill
may get $7,500, Last wdek 'Man
Who Knew Too Much' (GB) and
'White Lies' (Col) surprised, did
better than expected for fine $8,200
IVest Point' and 'Dagger'
Lead Montreal, $10,000
Montreal, May 21,
( est xploitation: Capitol)
Continued cold weather Is helping
grosses in the main stems, while a
couple of repeats should get a lit-
tle coin for Capitol and Loew's.
His Majesty's continues legit with
the Abbey Theatre' players, who will
collect all the literati in to^vn and
may do fairly well at $6,000. Pal
ace repeats 'Naughty Marietta,
which grossed a nice $11,000 last
week and should collect another
$7,000 currently. Capltaris making
a bold bid for the Jack currently
with 'West Point of the Air' and
Florentine Dagger' while a short,
Ontario country doctors being
much in the air Just now, Harry
Dahn capitalized Interest for the
Capitol by featuring displays of
Story of a Country Doctor' (Ca-
nadian Ontario short subject) in
leading department stores.
Estimates for This Week
His Majesty's (CT) (1,600; 50-$2),
Abbey Theatre Players (legit).
Should do around $6,000. Last week
'Three Men on a Horse' (legit). Did
nice biz at $8,000.
Palace (FP) (2,700; 50), 'Marietta'
(MG). Looks like a further $7,000
currently, after a very nice $11,000
last week.
Capitol (FP) (2,700; 50), 'West
Point' (MG) and 'Florentine Dag
ger" (WB). This dual should get
nice money and top town at $10,000.
Last weeic 'Devil Is Woman' (Par)
and 'Hold 'Em, Yale' (Par) , good at
$9,000.
Loew's (FP) (3,200; 60), 'Scan-
dals' (Pox)- and '$10 Raise' (Fox)
Better than average; guess is $7,-
000. Last week 'Vanessa,' (MG)
and 'White Cockatoo' (WB) got
$8,000.
Princess (CT) (2,200; 60), 'Riche-
lieu' (UA) and 'Love You Always'
(Col) (2nd week). Should add an-
other $7,500 to the $9,000 of last
week.
Imperial (FP) (1,600; 34), 'Dam-
aged Lives' (Col). May grbss $3,-
000. Last week 'Petersburg Nights'
(XL) about $2,500.
Cinema de Paris (France-Film)
(600; 60), 'Pension Mimosa'
(French). Liable to gross $3,000,
very good. Last week 'Nous ne
Sommes Plus des Enfants' fair at
$2,300.
'TOWN' T AKES TACOMA
Bi0 Indicated on Top of
Heavy Campaifln
Tacoma, May 21.
(Best Exploitation; Music Box)
Red hot attractions luring folks
from chain letters, etc., with all
three first runs making real bid for
the town's amusement kale. 'Goln'
to Town' is galloping for Music
Box; 'Marietta' is charming mobs
at the Roxy, while Blue Mouse
using 'My Heart Is Calling' in a
dual setup along with 'Strangers
All,' trying to stem the tide its
way.
Music Box used 60% more adv.
space and Increased radio spottlngs,
to rate top exploitation, on Its Mae
West gag of giveaways on streets
of Wild Cherry confection in en-
velope, with wording, 'I'm a lady
and I'll JIck anyone In the house
who says I ain't.'
Estimates for This Week
Blue Mouse (Ilamrlck) (700; 16-
27-37)— 'My Heart Is Calling' (GB)
and 'Strangers All' (Radio), getting
along for $a,000, okay; last week,
'JJcrgero' (UA) around $2,.100, slow.
Music ox (llamrick) (1,400; 16-
— 'Coin' to Town' (I'ar) looks
to be going, am iclp.-ucd $5,.';00, big;
la.st WGClf, •<) Men' (WB) $4,900,
plcrrity sugrir.
Ro#y f.l-vU) (^.^OO; 16-27-37) —
'.Murlclla' (MC) oko citinpaign,
lobby, Kli'cet, front, r.adio and ink,
prornl.Mlii;,' bin $.".,000; |;isL week,
'.Scimflal.v' n''(,>;;, hr-lrt on throe
(I.-lYk; Ihf-n "rirnfrt ,S(|UiU'f; Lady'
f.VKi) nrid 'lOlglit IUOIh' (r.i,\) four
flfiy.H, for $;i,L'00, ok;iy, with Iji.nt lialf
rf.Hiion.viblp, (ifi'T hIov.- lir: I h;iir of
$1,100.
L VELEZ. 'star;
HNE $21500,
PITTS.
Pittsburgh, May zi.
(Best Exploitation: Fulton)
Things are pretty quiet around
here this weelc, with business fairly
well divided among three deluxers,
and none of them turning up a bona
fide sock,
Lupe Velez, on stage, is bolstering
'Stars of Midnight' at the Stanley,
and prospect is for a fair $21,500,
some better than average, while
'Our Little Girl' at the Alvln got a
terrific week-end play from the
kiddles, but Just holding Its own
down the homestretch.
Penn has Cab Calloway and 'Four
Hours to Kill,' but his highness of
hl-dc-ho is no longer the b. o. draw
he once was, and isn't expected to
recover from a slow opening, with
perhaps a weak $18,500 in sight.
Fulton concentrated its sales an-
gle for 'Times Square Lady' on new-
comer, Robert Taylor, who caught
femme attention at this house sev-
eral weeks ago in 'Society .Doctor.'
Management sold him to the ladies
via tie-ups.
Estimates for This Week
Alvin (Harris) (2,000; 25-40-55) —
'Our Little Girl' (Fox) and stage
show. Shirley Temple gave the
house a terrlfi'c w'eek-end, particu-
larly on mats witli kiddie trade, but
hardly likely to keep up the pace,
and $12,000 Is good, though not ex-
traordinary. That's enough for ho!d-
over, with flicker going it alone sans
stage show for five extra days. Last
week, second of 'Frankenstein' (U)
minus Stage support, and at 40c ton
about $5,600.
Fulton (Shea-Hyde) (1,750; 15-2r.-
40) — 'Times Square Lady' (MG;.
Meller without name strength will
be lucky to get S 3,000, pretty bad.
Last week 'Imitation of Life* (U)
on three-day holdover in second
week on flicker's downtown repeat
engagement around $2,000.
Penn (Loew's-UA) (3,300; 25-40-
55)— -Four Hours' (Par). FUcUor
burled In ads, with space going to
Cab Calloway. Bandsman isn't ev-
erting the-b. 0. pressure locally I'f^
once did. House tapering off to
quiet $18,600. Last week 'Miser;',
bles' (UA) on its own at 40c i;
enough at $15,000.
Stanley (WB) (3,600; 25-40-,")0; —
'Star of Midnight' and Lupe Voloz
and Saul Ash on stage. Mexic.';n
hot tamale is backbone of this set-
up and should enable Stanley to top
town wlthput much trouble at $21,-
500. Last week, second of 'Q Afrn'
(WB) and 'Folles Bergere' unit,
about $18,500, after opening session
of close to $35,000.
Warner (WB) (2,000; 25-40)—
'Party .Wire' (Col) and '8 Bells'
(Col). Not much marquee strength
in this lineup and will have trouble
accounting for even a weak $3,500.
Last week 'Knew Too Much,' (G-B),
on dual with 'Dinky' (WB), credited
chiefly with pulling house Into the
money at $5,000.
LOMBARDO AIDS 'N. ¥.'
TO $14,900 IN CLEVE
Cleveland, May 21.
(Best Exploitation: Loew's State)
Abnormally cool weather for May
Is holding up grosses exceptionally
well, resulting in close competltlori
for three of week's best pictures.
Guy Lombardo's name on Palace's
marquee will run 'It Happened in
New York' up to nearly $16,000
despite film's weakness.
'Our Little Girl' right on its heels,
with Shirley Temple's rep copping
about $13,500 for the Hipp if
weather holds up. Neither of them,
however, can equal 'Les Mlserables'
at Loew's State. Critical raves and
local yens for historical pictures will
shoot it up to $16,000.
Town was landsllded by Aft Cat-
lin's and Milt Harris' sensational
campaign on 'Les Mlserables. Both
put across exactly 66 tie-ups, rang-
ing from trailers of critics' notices,
cigaret giveaways for charity bridge
ganies, teasers on pay telephones,
bookmarks and stills in libraries, to
pipe plugs, March's autographs,
candle displays and educational
booklets distributed to English
teachers.
Estimates for This Week
State (Loew's) (3,750; 30-35-40) —
Les Mlserables' (UA). Started off
at good clip, built up by bang-up
publicity, and should do $16,000 or
liettcr. Last week, 'DevU Is a
Woman* (Pai-), a weak $9,500.
Palace (RKO) (3,200; 80-40-00) —
It Happened In New York.' (MG)
and (iuy Lombardo's ork on routine
vaude I^IU. l''act he started career
In Cleveland building It up to
nroun.l $14,900. La.it woek, 'Franl;-
(Ciiiiilnuod on prige 21)
Wednesday, May 22, 1935
PICT
E S
VARIETY
11
England's Theatre Building Boom
But at Depresh Prices Says Dent
Theatres ar> grolnar up throughout
England and all majors are grabbing
up cinema space wherever available.
But, in aplte of the American lesson
In what a headache theatre build
Ing can be, It Is a healthy move In
England, says Arthur Dent, ereneral
manager of British International.
Ddnt Is now In New York with
hli company's current season prod
uot looking to make some dlstrlbu
tlon deals. He expects to remain
about a month or so.
'The difference In the American
building rage of a few years ago
and the British building rage of to-
day,' Dent explains, 'is an economic
one. America put up theatres by the
score in boom times ;< we're doing it
In London today on a depression
basis. In other words, the Ameri-
cans spent any amount of money
when money was cheap. And we're
buying up bargains.'
It may result. Dent feels, in a bit
of overseatlng in London, but
through the rest of England it won't
hurt. "What it will do, he thinks. Is
push some Independent smallles to
the wall, but he thinks that may be
for the best In the long run because
the new theatres going up are being
made according to modern princi-
ples and will simply shove out of
the way the old fashioned theatres
of which England still has a pro-
fusion.
'And we're putting them up,' he
points out, 'at a cost of about one-
third of what we ourselves would
have had to pay a few years ago.'
Primarily, however. Dent la inter-
ested In distribution and not exhibi-
tion. His company participates In
both abroad and has the biggest
theatre chain In Britain.
Oont on Block Booking
Restriction against block booking,
says Dent, is the answer to the rise
in quality of British pictures.
'Any British exhibitor can eee all
of his pictures before he plays
them,' Dent points out, 'and the
smallest of the exhlbs can turn
down anything he doesn't like. That
Is according to British law and It
has done loads of good.
'We, as distributors, were one of
those to squawk at the bill at first,
but wo have found that it's a good
thing. It has not only pushed up
quality In films, making the British
competitors in the world market for
the first time, but it has even
boosted rentals. Even if we do have
to put an occasional film on the
shelf, or something like It, because
it Isn't good enough, we're better olT.
'The point simply Is that If exhlbs
are allowed to pick and choose they
have to pay more for what they
pick. It's automatic. A 40% rental
arrangement, for Instance, In Eng-
land, is frequent, and ace pictures
can got even more. "Whereas in the
U.S., as you know, with block book-
ing the rule, such torms are rather
tlie exceiitlon.'
Borzag-e East Setting
Stage for Middy Pic
Hollywood, May 21.
Frank Borzago pulled out with a
camera crew Saturday (18) for An-
napolis to set the stage for "Warner's
'Anchors Awelgh.' Cast with Dick
Powell and Ruby Keeler In top
bracket comes on later.
"With Powell at the Xaval Acad-
emy, CBS Hollywood Hotel show
will emanate from there.
Borzage checks In at Paramount
to direct Marlene Dietrich in 'The
Pearl Necklace' after 'Anchors' Is
out of the way.
Tuffer Sp. Censorship
Barcelona, May 10.
C'cnsoi ship of films for children has
been established in Barcelona and
in the whole of the Catalan region
by a decree of the Governor General.
Cinema Committee of the regional
government hereafter will pass
upon all films before their projec-
tion, to determine whether they are
nt for children. They will then be
classified as 'authorized' or 'non
nutliorlzed,' Exhibitors must In-
lorni the publif, by both lobby no-
tices and in their pre.s.s adj what
i-hxaa the films fall in.
Flotsam
Hollywood, May 21.
Though Fox's 'The Farmer
Takes a "Wife' washed up last,
week. It will take the prop
department thre« weeks to
check out the properties.
Unusual locale and period of
the canal yarn necessitated
building practically all props.
Unions Insisting
On 2 Stage Hands
In Syracuse Row
Syracuse, N. T., May 21.
Inability to agree upon the num-
ber of stage hands to be employed
at the Empire and Rivoll theatres
today stood as a barrier to the set-
tlement of the labor dispute be-
tween the Fitzer Interests, operat-
ing the two houses, and Local 376,
Motion Picture Machine Operators
Union, and Local 9, International
Alliance of Theatrical Stage Em-
ployees.
Unions are holding firm for two
stage hands at each house, while
the Fitzers are willing to put on a
single man. The RlvoH plays films
only, but the Empire, in addition to
amateur programs, periodically sup-
plements its film programs with
vaudeville. Stage shows were re-
instated there this week.
Dispute, which' found its way into
court when the theatre corporation
sought an injunction, to restrain the
striking employees from alleged un-
lawful picketing, may go to arbitra-
tion, with the name of Bishop John
A. Duffy of the Syracuse Catholic
diocese, suggested as arbiter.
"William Gaffney, first assistant
motion picture code authority ad-
ministrator, came here from "Wash-
ington to effect a settlement.
It is understood Gaffney'a recom-
mendations, while acceptable to the
Fitzers, were turned down by the
two unions.
Supreme Court Justice Frank J.
Cregg named L. Earl Higbee as of-
ficial referee in injunction proceed-
ings, but thus far no hearings have
been held.
SETBACK FOR ERPI
IN INFRINGING SUIT
Minneapolis, May 21.
"Western Electric and ERPI re-
ceived, a setback in their patent in-
fringement suit against Cinema
Supplies, Inc., here when Judge G. H.
Nbrdbye in federal district court,
acceding to the plea of Benedict
Delnard, refused to Issue a tempor-
ary Injunction restraining Cinema
Supplies from manufacturing ampli-
fiers, sound heads and speakers
which ERPI claims Infringe on its
patents.
Court, however, reguired Cinema
Supplies to post a $3,000 bond «is
.security for any damages which
liUPI may sustain In case It finally
is determined that Infringements
actually occurred.
Hold Byrd Stuff
Paramount has not decided what
to do with the film shot by Its news-
reel cameramen (Hermann and
Peterson) on the Byrd expedition to
the South Pole, but due to the fact
that the first Byrd feature didn't do
as well for theatres as expected,
footage may be sold as a shorts
series. Until New York execs have
seen the film the matter' will remain
unsettled.
About 130,000 feet of film was
brought back from tlio expedition.
The cameramen who took It cut it
to between seven and eight reels on
the Coast on the first rough cut. It
will be brought to New York
hortly.
Buck Jones Featurs
Hollywood, May 21.
Buck .Tones expects to start "his
'Outlawed Guns' for Universal be-
fore tlio end of the month, his cur-
rent cllffhanger, 'Roaring "West,' be-
ing scheduled- to finish this week.
'Guns' Is being scripted by Jack
Neville for Ray Taylor's direction.
Arthur Mayer May Take
B'way Astor from R'c'vrs
The storm-struck Astor, N. Y., in-
terior of which was virtually de-
molished prior to possession by rent
receivers of the City Investment
Co., may be leased to Arthur May-
er, Receivers of the Astor are plan-
ning to repair the damage and will
operate it themselves if not ac
ceptlng a leasing arrangement.
Saypol & Kotler, attorneys for
the receivers, have not reached an
estimate of the damage nearer than
the $50,000 originally flguired but
that It wUl run high Is unques-
tioned. The switchboard alone runs
at least $5,000, while the demolished
screen and equipment will add. up
another $5,000. New D. C. record-
ing equipment had been put in at
a cost of $3,000 recently, and this
was also wrecked, in addition to
all lower floor seats, rugs, dra-
peries, walls, ceilings, chandeliers,
etc.
Investigation with respect to the
vandalism Is continuing but no ac-
tion taken to date.
Receivers cannot estimate how
long it will take to put the theatre
back into ahape for operation. Big
sign over the house has been rented
for the Baer-Braddock fight.
The. new Rialto, which Mayer has
taken on a 20-year lease, will be
ready around Oct. 1, Mayer mean-
time being a free agent. A few
months ago he was virtually closed
with "Walter Reade on assuming op-
eration of the Mayfalr, final terms
killing the_deal. Rialto will be
razed In three Inore weeks and neW
bulldihg starts pronto. He has a
20-year lease on the new 700-seater.
Old Rialto was 2,000 seats.
RFC Loan to Roxy, N. Y., May Carry
Strings with It on Theatre M g'm't
Treasury Taxes
Reveal March in
Big B. 0. Slump
"Washington, May 21.
Slump in box-office business dur-
ing March la revealed today (21) by
Treasury tax collections during
April. Admlsh levy yield fell $126,-
626, to lowest point in seven months.
Government take last month,
based on March theatre receipts,
amounted to $1,167,970, second suc-
cessive slump. Compared with $1,-
233,596 previous month and $969,210
same month last year.
STOP OVERSEATING
Minneapolis Council Refuses New
Theatre Permit
Minneapolis, May 21.
City council license committee
here has gone on record to the ef-
fect that overseatlng any section of
the city is sufficient grounds for the
denial of a permit to construct a
new theatre In that district.
After Theodore Hays, Publlx of-
ficial, had argued that the neigh-
borhood territory served by two
Publlx theatres and two Independ-
ent houses already is overseated,
the committee voted to deny a per-
mit to Joseph C. Ekes for a new
theatre.
Metro Crew Shooting
Briefies in the East
Hollywood, May 21.
Metro will make a group of shorts
in the east, dispatching Richard
Ro.sson and a camera crew to the
locale. First briefla will be made
on the grounds of "Virginia Military
Institute at Lexington. Next lens-
ing points are Lexington, Ky., and
Goshen, N, Y., where the trotters
and pacers will be mugged.
Third stop Is Morrlstown, N. Y.,
for a short on training pooclios.
Beery, Jr., Lights, Flits
Noah Beery, Jr., arrivrrl by boat
from Kngland yesterday (Tuc'.sd.iyj
afternoon at 3 o'clock. At 4.15
p. m., he was aboard a plane for
Hollywood, skedded to arrive there
ihi.i morning.
Xoali Beery, Sr., Is remaining In
Knfjland, though finished In hla plo-
luie, 'Call of the Savage.'
Harvest Days
Hollywood, May 21.
Metro's 'Mutiny On the
Bounty' company laid off
Saturday (18) while Director
Prank Lloyd looked over all the
footage of the film made so
far.
After okaying the scenes;
actors were allowed to shave
their beards which they have
worn for six weeks.
N. Y. Par's Sammer
Price Cots in Lieu
Of Stage Skows
In an effort to push through the
major portion of the summer with-
out putting in cheap stage shows,
the Paramount, N. T. has decided
to shave its nut to around $16,000
and reduce admission prices under
a policy of straight film. Pit or-
chestra and Reginald Foort, organ-
ist, are dropped today (Wednesday),
when new low scale becomes effec-
tive.
Experimenting last week with a
25o morning price, a drop of 10c,
house extends- this low levy up to
1 p. ra. to include Saturdays, Sun-
days and holidays. Admission scale
of 40c mats and 76c evenings will
prevail weekdays Instead of 66c and
85c while instead of getting 66c
and 99o Saturdays-Sundays-holi-
days, the new prices will be 55c
matlneea and 86c evenings. Former
morning price was 36c weekdays,
40c on .week-end's
Nut of the Par has been averag-
ing $20,000, including an ad budget
of $7,600 which is being reduced
under the summer policy to an aver-
age of $4,000 for new pictures and
less for holdovers. Operators of the
Par has It figured out that If the
Mae "West picture Is forced five
weeks and two weeks are gotten
out of the coming Raft Item, 'Glass
Key,' house with a 'couple other
summer releases can get by. Dls
trlbution department disfavored a
low-cost stage show for the sum-
mer, with drop also In admission,
on ground this would cheapen the
product.
It Is expected that the house will
get back into its new season's
stride, with .old admission scale of
85o and 99c top back, with arrival
of 'Crusades.' This,- it is believed,
will be ready Aug. 1 or a little
earlier.
MAY ROBSON TOPPER
IN U'S THREE KIDS'
Hollywood, May 21.
•Three Kids and a Queen' will be
Ben Verschleiser's first production
assignment at Unlvers.al. Barry
Trivers has been engaged by "Vcr-
schleiser to write the screen play.
May Robson, borrowed from
Metro, will be starred.
Must Service Bank Niter,
Court Orders Exchange
Cedar Rapids, la.. May 21.
Federal Judge C. A. Dewey has
Issued a temporary injunction
against the grievance board of the
film code, restraining them from
enforcing its 'cease and desist' order
against the Midwest Film Distrib-
utors of K. C.
Don Thornburg's 'bank nitc'
.shows in Marshalltown were or-
dered not to be serviced but the
court overruled it.
CLmE ON 'ftUEST'
Hollywood, May 21.
'Timothy's Quest' Is to be the
lir.st Kdward Cllne picture under
director's new production setup
with Paramount.
'Quest' is the Douglas
Wiggln classic.
Estelle Schrott's Spot
E.stclle nchrott has been ap-
pointed publicity director for Gau-
Miont-Britlsh, under A. P. "Waxman
replacing Arllne do Haa.s, resigned.
Miss Kchrott previously handled
fan mags and edited the C-B house
organ.
"Washington, May 21.
In granting a loan to the bond-
holders' committee, as representa-
tive of the bondholders of the Roxy
theatre. New York,, for the reorgan-
Izatloji of that house under Sec. 77B,
of the new Corporate Bankruptcy
Act, It Is logical to presume that
the Reconstruction Finance Com-
mittee may condition that the fu-
ture management of the theatra
shall have the prior approval of
the RFC.
Also, another condition may be
that the RFC shall have a first
mortgage on the property. It la
presumed that such probable con-
ditions are known to the bondhold-
ers' committee of the Roxy theatre
and are acceptable to that body. The
loan which may be granted Is
around $800,000. There is no defi-
nite advice on this point.
Attorney Carlos Israels, of the
New York law firm of White &
Case, is counsel to the bondholders'
committee. Sydney S. Cohen, now
associated with Fanchon & Marco,
in the operation of the Roxy, is a
moving figure in the current pro-
ceedings regarding an RFC loan.
Whether Cohen represents others
besides himself is not known.
The matter has been on the spring
for a couple of weeks or more, but
wat hitched because the theatre la
under Sec. 77B and title to the prop-
erty reposes in the trustee, Howard
S. Cullman, appointed by the court.
Last week, Federal Judge Francia
Caffey, in New York, signed an
order permitting Cullman to make
application for the sought for loan.
Indicatipns are that Cullman la
not adverse to remaining with the
management of the theatre, in the
future. However, any conclusions
presently made as to the probable
future management of the property
Is most premature because of condi-
tions surrounding the Roxy theatre
situation.
Nor la it definite whether Fan-
chon & Marco shall remain in con-
trol of operation following reorgan-
ization. Should the bondholders*
committee receive a loan from the
RFC, this body may have Its own
ideas about management. Pres-
ently, F. & M. not only receives
compensation for producing and
booking the shows at the Roxy, bufc
additionally receives payment for
operating the theatre, under the
trustee. The F.&M.-Cohcn percent-
age obtained for operating the house,
through a subsidiary company, is
placed "at an estimated 3% of the
gross, during profitable weeks only.
Formerlji this percentage was 5%.
The F. & M. net Income is figured
at around $35,000 annually from this
spot, and a like sum probably being
had by Sydney Cohen. This over
and above production costs and over
and above whatever fees Cullm.'in,
as trustee, may be receiving pies-
ently.
Dubinsky Drugstore
Link in K. C. Puts
Gift Bug in Luxers
Kansas City, May I'l.
Although many suburban jjictur
houses have been givingaway every-
thing from crockery to coin for some
time, downtown theatres have re-,
malncd out of the giveaway until
this week.
Dubinsky Bros, which operate the
Ijiberty, just a couple of doors from
the Newman on the main drapr, .and
the Regent, In the neighborhood of
the Tower, have a tie-up with a big
chain drug company. With every
15c ticket purchased at cither thea-
tre a gift ticket good for a nlckle in
trade at any of the drug stores la
given, and with a 20c ticket pur-
chased at the Liberty a ticket good
good for a trade dime is given.
Action of the Dublnskys appears
to have started something, and Indi-
.catlons are that some of the other
downtown theatres may retaliate.
JOHNSON BOWS OUT OF FOX
Hollywood, May 21.
Under contract to Fox for a year,
Walter Johnson has settled hlsjiact
with that organization on a protest
that he was not being given ade-
quate parts.
Johnson was last In 'Ginger'
'Scatulal.s' at Fox.
VARIETY
Wednesday, May 22, 11^35
A LOVE STORY. .TOLC
ith JOHN
. JEAN HERSHOLT
Directed hy Philip Moeller . . . Jane Loring,
Asso. Director Pandro S. Berman Production
RKO RADIO PICTURE
IN BOX-OFFICE LANGUAGE!
HEPBURN aflame! • • amazing! • • glorious!
• 935 heroine • • gorgeously gowned by the
fashion wizard of ** Roberta **!. . BOYER! • •
The new heart thrill for women! Masculine
• • magnetic* • romantic dynamite! • • Together
in the surging drama of a love as sweeping
as the tides of human emotion !
14
VARIETY
POSITIV-E-L-Y
COMICOLOSSAL! **This should wow *emt,*' yells Motion Picture Daily
» m • as Hollywood Reporter chimes in with, Wheeler and Woolsey have their funniest'* • • • and
Daily Variety adds, **iVs loaded with laughs and punch!** • • • The laughing ^gas'baloonatics loose
in Tin Pan Alley • • . all mixed up on a merry-go-round of murder, music, mystery and madness*
• • • Hooping the hoops with nightsticks and slapsticks in a murder mystery as fast and fascinating
as H is funny I
•VARlETy'8' T.OKDOW OFFICE,
B St. Murtln'g Place, TrnfniKitr Sqaars
FOREIGN FILM NEWS
Toloplione Temple Bar SOtl-.IOIS
Ciible Adarohs: VARIKTV, LONDON
IS
FRENCH GOV'T
HOLDS ON TO
G.F.F.A.
Paris, May 12.
Now definitely decided that the
gov'ernment will retain Its grip on
Gaumont-Franco Fllm-Aubert, In
order to try and got back part of
the $20,000,000 or so It has sunk Into
the film concern.
General lines of the coming re-
organization were announced at a
meeting of the cinema subcommit-
tee of the finance committee of the
Chamber of Deputies. Company's
liabilities will be reduced by a flat
40%, and a new corporation will be
formed to take over the assets, with
the government holding the major-
ity, or at least preponderant place
on the board of directors.
Who will be allowed to put his
money in and sit with the govern-
niGiit in the management of the ne\v;
concern is not yet announced, feut
understood that the Charles.! Fas-
quelle-Thompson Huston grpiip gtUl
has a chance. Cabinet, not^fhe par-
liamentary c6mmittee, has tjie final
say in this.
General ■■•i-eorganization '6t film
business in France"l9 also on the
subcommisslon's program."- Deputy
Maurice Petsch is drawing up a
report on this subj.ect;which will be
submitted May 24. Debate on the
Gaumont affair will continue at
same time.
FIRING A FRENCHMAN
NO CINCH, PAR LEARNS
Paris, May 12.
Paramount has a lawsuit on Its
hands as a result of the departure
ot- S. R. Sozlo, who has been man-
aging Par's French mi«rsreel since
last October.
A. J. Richard, after arriving here
from N. Y., sent for Sozlo to come
and see him at the Rltz, and told
him he'd be assignment editor In
Now York in the future, instead of
the big boss In Paris. Bearing In
mind the fact that If you're fired in
France, you get an indemnity, but if
you're fired in America you're just
out, Sozlo said he'd sooner stay
right hero.
When he went back to his office
at the Joinville studio he found the
door locked, he says. He got a cop
to ofnclally witness that he tried
to go to work, but couldn't, so ag to
contest any contention by Par that
he quit.
Par offered Sozii three months'
pay and a ticket to New York as
compensation for losing his Job, but
Sozio is holding out for a year's sal-
ary, which he says he ought to get
because he's been with the reel here
since it started in 1927.
Koenig Resigns
Paris, May 12,
Resignation of Ernest Koenig, for
three years Paris sales manager for
Warner Bros., Is occasioning a
shakeup In that organization here.
Koenig is replaced by Albert Sal-
tlel, who, under Koenig, ran the Al-
giers and Cairo olTlces. J. Salberg is
uppod to head the Lyons, Marseilles,
Bordeaux and Al.giers agencies as
divisional director.
Koenig will go to Switzerland for
a rest and then sail for New York,
after which he expects to return to
the Continent, where he has worked
for 14 years.
London O.K.'s West Pic
London, May 21.
Mae West's new picture, 'Going
to Town' (Par), has passed the cen-
sor here with only three minor de-
letions.
Tliat'.s tlie best showing a West
pic has had here yet.
Toeplitz'B Schumann Pic
London, .May 12.
Ludovico Toeplitz's plans for a
Beethoven picture arc falling
through. Company, instead, is turn-
ing to Schumann for'ln.spiratlon and
is getting particularly hot up about
a drama, 'Spring Symphony,' by
Italian nttachc, Mrs. Kria de Facf i
NegratI, \iho writes under the name
of Xclla Nnsra.
TopicnMty angle on film is Schu-
mann';! forthcoming 12.5th bi.rth an-
nlvcr.snrv.
NEW MELNITZ PIC CO.
FOR FRANCO-GERMANS
Paris, May 12.
French corporation called Societe
Anonyme des Films Ambassadeurs
has been formed by Curtis Melnitz
and some associates to produce films
simultaneously in French and Ger-
man for distribution by United
Artists in France and Bavaria Films
in Central Europe. First picture
will be 'White Horse Tavern.'
Melnitz, an old' timer with United
Artists, will retain his connection
with this firm. In the new company
he Is aided by Paul Schiller, who
started in Paris as a writer at the
Paramount Joinville Studios, and
Gerhard Strauss, who was formerly
Schiller's assistant and since then
has been producing on his own.
DUCE TOUGHENS
ANTI-FOREIGN
Rome, May 10. .
A new bill designed to spur na-
tive film producers to increased pro-
duction, and elevating their product
to a par with importations hag been
passed by the Cabinet Council. New
legislation, as other recently enacted
laws, reacts unfavorably on foreign
product;-
Regulation that formerly obli-
gated exhibitors In ace and second
run houses of larger municipalities
to present at least one nationally
produced film to every three out-
siders, has . been extended to cover
all film houses throughout the coun-
try.
Another clause In the newly
enacted law stipulates that rental
conditions in contracts shall not
prove discriminating or unfavorable
to native films. Also that theatres
must contract for their Italian and
foreign product under entirely sep-
arate agreements.
BAVARIA'S ADDED COIN
FOR m\lW REMAKE
Paris, May 12.
Production of sound version of
'Variety' in French and German by
Emil Franzas here, wag almost
halted by lack of cash until Bavaria
Films, which is distributing the
German version, jumped Into the
breach with a new bankroll.
Franzas had previously asked
Pathe-Natan for help, but the
French firm, which is taking the
French version, said all it could
afford to contribute right now was
its studio.
Production Manager Lubltz of
Bavaria has come to Paris to take
charge. Film has been up against
a run of hard luck, beginning with
injury of Annabella, star of the
French version, by bear. Has been
in the studio 60 days already and
isn't finished yet.
ALL'S QUIET
No Statement From P-N on Ber-
nard Natan's Indictment
Paris, May 12.
Indictment of Bernard Natan, big
chief of French cinema, on the
charge of violating laws regarding
management of corporations, has
been met with complete silence on
the part of the Pathc-Xatan firm.
Only newspaper to carry the story
was Leon Bailby's Le Jour, which
has been running a campaign
against Natan for months. Le Jour,
before starting its campaign, re-
fused Pathe advertising, which has
been heavy in other Journals. Since
the indictment, paper has been
clamoring for Natan's arrest, but
authorities don't think It'.s neces-
sary.
Indictment Is the flr.st point won
by stockholder Robert Dirler in a
long legal battle to oust Natan from
the leadership of his company.
FOX AUSSIE CHIEF HEEE
Hollywood. May 21.
S. S. Crick. managiiiK director uf
l'"ox Film in Australia, arrived
Saturday (18).
StIcUIng around the sluilio for
iiwhflp, then to Now York for f07i-
fabs with Clayton ShfPii;in, Fox
foreign chief.
150 Present at Par's
Convention in Paris
Paris, May 12.
First international convention of
Paramount salesmen since the reor
ganizatlon went through has started
here under the chairmanship of
John W. Hicks, Jr., vice-president
of Paramount International.
Some 150 film peddlers from all
parts of Europe are attending. Par-
amount branches represNited Inr
elude those in Germany, Austria,
Czechoslovakia, Poland, the Baltic
States, Switzerland, Spain, Italy,
Egypt, Holland, Serbia and Great
Britain.
First day's palaver wag devoted
to general get-together and discus-
sion of policy, climaxed by a, dinner
at Pre Catelan in the Bois de Bou-
logne. Today the boys are seeing
some of the films they'll have to
peddle and tomorrow will be de-
voted to the special convention of
the French organization. Most of
the foreign visitors will stay on a
few days to see the town.
French Paramount Is all pepped
up over the event, on which It
counts to. consolidate, in the public
eye,' its position in . France. During
the- .past .year '.of .'aor. j'ar' here has
bpen jJlstlnCtly/jbn "the.-uppride, and-
during-, recent months it has leaped
Into.a top/ place not"-'phly. ttmong the
■American firms operating^ In France
but als6 in the French industry 'as a
whole.
Its French production program,
consisting of eight films, rates It as
the biggest producer in France to-
day, although; as a matter of fact,
Par is not making. any of these pic-
tures itself but is farming them out
to independents.
RADIO TAKES 2
SHOWCASES
IN FRANCE
Paris, May 12.
A step forward in direct release
of Radio Pictures films in France
has been taken by acquisition of two
showcases by the Arm in the south
of France — the Edouard VII in Nice
and the Star in Marseilles. Both
houses will show original English
versions, booked directly from Ra-
dio's Paris exchange.
Distribution of dubbed versions of
Radio pictures by the French RCA
subsidiary, Radio Cinema, is slow
in getting under way, French con-
cern has the right to pick films for
dubbing and also to make second
and subsequent run distribution of
some English language pix, but it
hasn't been in the film business be-
fore and is not fast getting organ-
ized. First dubbed releases are im-
probably before next season, and
meanwhile the French concern is
confining itself to distributing 'Gay
Divorcee' and 'Cucuracha' In Eng-
lish.
Radio ofllce here. In view of the
current slump In grosses, is holding
big films such as 'Roberta' for later
release, when things pick up. 'Star
of Midnight' is expected here in a
few days, and it's not decided yet
whether this will be released direct-
ly or through French Radio Cinema.
FILM OF NORMANDIE
ON WAY OVER HERE
Paris, May 12.
A film containing the first shots
ever to be taken of the French
Line's new giant Normandle is
scheduled to reach New York May
26, about a week before the ship
herself will be in on her maiden
voyage.
Pic in an educational made by J.
C. Bernard, titled 'Vllles Flottants'
('Floating Cities'), More than 6,000
feet of it have already been made on
the lie de France. Bernard got some
o£ his shots of this ship from a
.'iinall boat in a fog oft Newfound-
l.-ind.
For his Normandle picture.s.
which will complete the film, Eer-
n.'ird i.t to accompany the' ship on
hf>r trial trips, by special permlsKlorr
tiC tho French Une. He'U shoot her
frnrn all riMglcs, Including shots from
tlio top of the funnel on the dcol:
ijeiow, and interiors of the public
rooms.
Much Ado at Berlin s Film Congress
But Not an Awful Lot s Accomplished
French Film Commish
Headed by Huysmans
Paris, May 12.
Georges Huysmans, director gen-
eral of Fine Arts department re-
places Roger Fighera of the Com-
merce Department as liead of the
interministerlal film commission of
the Frencli Government.
Change is not welcomed by
Americans here, as taking leader-
ship In quota and similar discus-
sions out of the friendly Commerce
Ministry into the hostile Beaux Afls
group. Huysmans is known as
favoring high protectionism for
home films.
MEXM TAXES
ON PIX WILL
STAND
Mexico City, May 21.
Beaucoup excitement here as the
government has made absolute Its
stand that all film producers and
distributors, native or foreign,
must pay their taxes pending Inves-
tigation of claims that they are too
stiff. Four of the most important
localites were visited by govern-
ment collectors who grabbed all the
furniture, typewriters and other
llftable property in ' lieu of pay-
ment. No Americans Involved this
time, although the Mexican govern-
ment did the same thing to Radio
Pictures' -local office about sl.x
months ago, later changing its mind
and returning everything.
Levies being fought about are
from 6% to 13% of gross proceeds
and have been the bone ot conten
tion for some time. Last year the
American companies got a promise
from the then president of , Mexico
for a reduction. This was promised
to Joseph M. Schenck personally.
But before it could go through, a
new government came in. Then the
American companies could get no
action and decided to move out of
Mexico en masse. .lust before
actually doing so, current govern-
ment compromised, saying tliat if
last year's taxes were paid up gov-
ernment would make a complete
investigation of the matter and take
some action. This the Yanks agreed
on, and paid out accordingly.
But the natives have been holding
out, figuring that they are excep-
tions to the rule since the coin
coming from taxes Is intended for
aid to native production. Tax col-
lectors say nothing doing, everyone
must pay and pay pronto, with the
resultant hubbub accumulating.
1ST NEWSREEL EIBEL
SUIT LOST IN FRANCE
Paris, May 12.
Ncwsreolers operating In France
will have to kcQp their eyes out for
libel as the result of a decision Is-
.'iucd by tl>e DIJon police court May
4, sentencing l^rance Actualites to a
$13 fine and $20 damages for taking'
a picture of the private hospital of
Dr. Pfeiffer in Dijon In connection
with the stoi-y of the murder or sui-
cide of Judge Prince in February,
1934.
Name of Pfeiffer had been men-
tioned in connection with discovery
of the judge's body near Dijon,
which was one of the most sensa-
tional devolopmont.s of the Stavlsky
case. Ncwsrerl shot the clinic, and
showed it.
Pfeiffer contended his professional
reputation had been Injured, and
brought a libel action, asking $33,000.
This is the fir.st time a reel had been
sued on the basis of laws supposed
to a|)ply to the press. No titles or
comment mentioned tho doctor, so
llio suit was based on photographs
only.
Court rulfid that film, for purposes
of law, is strictly comparable to
n?'w.s|)apor.'). Amount of award Is
small liccause of appan-nl good In-
tontionH ot nf-w.^ir'-r-lcrs, but legal
principle remains, ncvf i tlioloss.
Berlin, May V2.
Move to organize an International
Film Chamber of Commerce, to tia
together rermanently the motion
picture industries of all nations, is
tho chief result of the International
Fiim Congress, which was held
here.
Resolution for the C- of C. was
proposed by the Germans and
caused commotion among the other
delegations because, in its original
form, it provided tliat the "German
(llmers who organized the Berlin
Congress be authorized to name
temporary officers for tho Ch:imbcr
and run it on a provisional basis
until the next Congress.
This scared the French, and Ray-
mond Lussiez, French exlUb. chief
;S.nd delegate, said he had no au-
thority to vote any such thing. Ital-
ians-' came to the rescue- and prc-
.Vented a squabble by proposing that
the Congress adopt the theory ot an
Intevnational Chamber and that the
work of organizing it be done, not
by the Germans alone'; but by a
committee of one membcf from each
country ' which., has all ' three
branches of the industry: producer.s,
dlstribs .end exhilis. This was
adopted.
International tension also roSe in
the Congress during the debate on
a report about 'cultural films.' Ital-
ians proposed that the Congress fol-
low the example of the International
Institute at Rome and call these
Alms 'educational' Instead of 'cul-
tural.' This harmless change roused
the Nazi ire, and Dr. Schauerinann,
president of the Congress, said that
wouldn't do at all beo^u-se the Ro'me
Institute wag an offshoot i)f the
League of Nations, and since Ger-
many didn't belong to the League
she wouldn't be bound by the Iristi--
tute's actions, even- when only re-
garding words.
So another committee was named
to consider It.
Whole business didn't mean much,
anyway, as most of the world film-
erg bowed out before opening of the
congress. Only Important countries
being officially present were Ger-
many, Franco and Italy.
OA'S RECORD BIZ
IN LOND., PARIS
London, May.; 12.
A record for West End pre-re-
leases has been created by United
Artists this week. Has five pic-
tures being shown simultaneously;
a new high for any film company
here.
Pictures are 'Sanders of, the
River' (Korda), Leicester Square
theatre; 'Escape Me Never' (B&D),
London Pavilion; 'Bro.wster's Mil-
lions' (B&D), Marble Arch Pavilion;
'Kid Millions' (UA), Dominion;
'King of Paris' (B&D), New Gal-
lery.
This does not Include the T.atler,
a small seater in the West End,
running an entire Walt Disney pro-
gram.
Paris, May 12.
United Artists, after a long lull
here, is at last e:etting a flock of
films out In its Paris showcases.
Opened 'Cllve of India' at tho Petit
Pariaien's Champs Elysecs cinema;
Is Inaugurating the hew Balzac on
the same avenue with 'Wedding
Night' and will come out today flO)
with 'Foiiea Ecrgere' in French at
tho Collsoo.
Latter film Is confidently ex-
pected to hold at the showca.se all
.summer and then probably go to
other Gaumont theatres, Includinff
tho Rex.
French Show Biz
Paris, May 12.
Fact that show biz Is not quite
sick In Franco as Is made out is in-
dicated by treasury report for Jan-
uary, February and March, 1935,
which shows that taxes on theatrca
for that period yi<;l(led $1,832,000.
This l.H only ?150,00U less than had
been foreseen In the budget t-Htl-
mates of the Govornn\ent. Inier-
protcd in trade circles to mean that
if taxes were cut Ju.st a little bit the
increase of business would be .such
ns to give the Govor inent a lot
Ijlijger yield.
16
VARIETY
FILM REVIEWS
Wedneadaft May 22, 193S
BREAK OF HEARTS
Badio production and release. Co-stars
Katharine Hepburn. Charles Boycr. Di-
rected by Phillip Moeller. Story, Lester
Cohen: adaptntlon, Snrnli Y. Maaon. Victor
Heerman,' Anthony Vcillcr. Camera, Rob-
ert "De Grasse. At It. C. Munlc Hall. N.
Y.. week May 16. '35. Running t,lnie. 73
mlns.
Constance Katharine Hepburn
Robertl Chorlcs Doycv
Johnny John Ileal
Talma Jean Uersholt
Marx ; Sam Hardy
Miss 'Wilson ..; Inez Courtney
Sylvia Helene Millard
Pazzlnl Ferdinand Gottschalk
Ellse Susan FlemlnB
.Schubert Leo Kolrlmar
DIdl Jean Howard
Phyllis Anne Grey
Story weakness holds 'Break of
Hearts' from the box office Impor-
tance its two leads, plus swell pro-
duction values, would ordinarily
provide. It's a stale turnip story
that relies entirely upon character-
ization to gloss over the basic dull-
ness. Because the sincere wife is
80 sincere and because the cele-
brated orchestra conductor (sym-
phonic) is so believable and because
Phillip Moeller's keen theatrical in-
telligence has veneered the whole
enterprise, picture puts up a brave
front. But inside it's pretty hollow.
Will probably be an In-betweener,
Innocent, pure, spiritual Constance
(iKatharlne Hepburn) is madly in
love with a great man of the con-
cert world,' Fritz Robertl (Charles
Boyer) and for a series of quickie
tade-ins and fade-outs they are
divinely happy In Europe. Comes
the autumn and Krltzy must' return
to his music and ultimately to his
flirtations. Wife finds out and goes
into a tail-spin. She leaves him,
they become estranged. Rest of the
picture is a prolonged agonizing of
yearning, one for the other, with
a happy clinch just as the clock
ticks off the 78th minute.
Trite and hokey almost to the
verge of satire Is the sequence
where the concert maestro is dis-
covered pickled In gin with a heavy
greasepaint beard, disheveled hair
and collar, dead to the world In a
lionkey-tonk. Only when his wife
sits down at the piano and whams
over their own particular love song,
do the gln% fumes give way to a
flicker of recognition.
Remarkably little sustenance to
the basic story, but three studio
scribes have given It the emery-
wheel and here and there a high
polish lustre due to smart lines and
expert treatment comes through.
These moments and Katharine Hep-
burn In gorgeous If often freakish
gowning, plus Boyer's mounting
popularity and the nice steering of
Director Moeller, will probably en-
able 'Break of Hearts' to get fair
grosses.
Miss Hepburn can act in front
of that camera. Tears well up In
her eyes like cascades. She remains
remarkably sensitive to the shad-
ings of emotion and her charm ar-
rives by oblique approach at cumu-
lative conviction. Picture will not
detract from her popularity as she
contributes such a lot to it that she
rises .above the wishy-wa.shy single
track yarn.
Boyer 'was a logical choice for the
philharmonic playboy. His slight
foreign accent is plausible. He has
a great deal of sincerity and quiet
dignity In his work. Mo fireworks,
but solid and human. Another for-
eign accent Is given to the picture
by Jean Hersholt, In a small part.
John Beal is hardly more than a
symbol. He's the other guy who
loves the girl; representing the pic
ture's sole attempt to inject a side-
plot in the thin stream of lover's
misunderstanding. Beal makes the
never-had-a-chance guy okay.
Land.
takes his son to the Adirondacks,
for Christmas, where he bumps Into
May Robson, who's the mother of
the man his wife eloped with. The
old lady takes a fancy to the
child. She comes to the house
Christmas morning, with a toy,
finds what may be represented Into
a questionable situation, though it
is innocent enough and forces Miss
'Vinson to sue for the child on the
representation that the father is not
a fit guardian. Lukas' temper, plus
the carefully distorted evidence, is
losing him the custody of the child
when young Holt declares he will
not go with the old lady. She re-
alizes that he means he cannot love
her, so she retracts the testimony.
The boy stays with his father, but
now he Is willing to be friends and
Miss Robson finally gets a grand-
son and Lukas gets the sec.
Up to the court scene the etory
runs Its usual course, building tip
the unfitness of the mother and the
noble love of the secretary. It Is
well handled and well directed, but
It cannot help being the same old
thing. Then the youngster hypos
the final sequence, with Miss Rob-
son backing him up like the trouper
tliat she Is, and there is a quick
finish that will leave all the women
and many men with damp eyes.
Young Holt gets the show, play-
ing the prelude with naturalness
and an absence of precoclousness
that leaves him set for his big
scene. This he fairly eats .up. The
writing has been well done and the
sentiment does not become mawk-
ish. Then Miss Robson trouped her
bit, the hard, embittered old woman,
accustomed to buying everything
and finding that at last here Is
something unpurchasable. Her plea
to the judge is as sincerely written
as the child's, and these two prac-
tically save the day.
Lukas Is likeable as the father,
and Miss Evans charming as the
secretary, but both are rubber
stamp assignments and they can-
not do much to gain effect. Helen
Vinson and Ralph Forbes have even
less chance to shine, and Catherine
Doucet gets some laughs as the
erotic woman writer whose books
bring back Lukas' fortune, but
stresses her eccentricity too strong-
ly for best results. Miss Robson
Is seen too little, coming Into the
story when it Is more than half
over and then getting little chance
before the finale. Chic.
Age of Indiscretion
Metro-GohlH-yn-Maycr production and 're-
lease. Features Paul Lucas. Madco Evans.
May Robson. Helen Vinson. David Jaclt
Holt. Directed by Edward Ludwic. Pro-
ducer. PIrlllp Goldstonc; author, X>enorc
Coffee; screen play, Leon Gordon. Otis
Gnnett: (11m editor, Hugh Wynn; camera,
Ernest Haller. At the Capitol theatre,
N. Y., one week, i-ominencinc May 17, '35
Runninc time, 77 mlns.
Robert Lenhart Paul Lukas
Maxine Bennett Madge Evans
Eve Lenhart Helen Vinson
Rmnia Shaw May Robson
Bill Lenhort David .lack Holt
Fell;; Shan' Ralph Forbes
Jean Oliver Catharine Doucet
Mra. Williams Beryl Mercer
Mr. Adaiiis Minor 'Watson
PARTY WIRE
Columbia production ond release. Fea-
tures Jean Arthur and Victor Jory. Di-
rected by Erie Kenton. Story, Bruce Man-
ning; adaptation, Ethel Hill and John H.
Laweon: flim editor, Viola La^vrence; cam-
era. Al Selgler. At Strand. Brooklyn, as
halt double bill, iseek May IC, '3.1. Run-
ning time, 70 mine.
Marge Oliver Jean Arthur
Matthew Putnam Victor Jory
Nettle Putnam Helen Lowell
'Will Oliver Charley Grapewin
Roy Daniels Robert Allen
Mathilda Sherman Clara Blandlck
Irene Sherman Geneva Mitchell
Clara fVest Maude Eburne
Mason Ed Le Saint
Jolinson Charles MIddleton
No particular names, but 'Party
Wire' is an entertaining comedy -
drama which will satisfy the family
trade.
Locale is a small town where gos-
slpers listen In on party wire con-
versation and twist what they hear
into dangerous conclusions. Story
has been well plotted, even if it
takes some absurd liberties.
Two persons figure strongly in
the plot, Jean Arthur and Victor
Jory. Former plays the daughter
of a widower and the town's most
likable character, but a nobody. Jory
is the bachelor owner of a dairy
business for which he has returned
from abroad to claim. He's the
village's most eligible young, man
and that Miss Arthur gets his at-
tention causes considerable jealousy
This partly results. In a crusade
against the girl after someone
listening to a phone conversation,
has decided a former suitor- left
town because he had compromised
her.
Picture Is well cast In addition
to tlie leads. Charley Grapewin
plays the girl's fatlior and it Is
amusing enough to about cop the
picture. Helen Lowell, playing
Jory's aunt, is another likeable
character. Clara Blandiok. Geneva
Mitchell, Maude Eburne and Ed
LeSaInt are others well cliosen.
Char.
Familiar theme of the child of a
divorced couple but pepped up by
the addition of the new angle pro-
vided by the Gloria Vanderbllt case,
with David Jack Holt and May Rob-
son bringing the finisli In with a
whoop after a slow and inelastic
start. Probably not above average
grosses, and then only if woi'd-of-
mouth advertising spreads. Title
may hurt a little, sounding too much
like the Jazz Baby stories current
several years ago. All the jazz is
in the title, which does not fit any
part of the story.
Gets off to the usual mix-up of
a married pair. Paul Lukas, a pub-
lisher, worried about business, likes
to stay home. His wife, Helen Vin-
son, craves a v good time. When
Liikas asks her to put on the soft
pedal because business Is not so
good, she goes with a richer man,
deserting the child, young Holt.
Lukas finds an out by turning to
a livelier style of book than he
has been accustomed to publish. He
Is helped both in his office and in
the cntertninnient of the child by
his secretary, Madge Evans. Lukas
A NIGHT AT THE RITZ
Warner Bros, production and release.
Fcaturea William Gargan, Patricia Ellis,
Allen Jenkins. Directed by William H. "Mc-
Cann. Story, adaptation and dialog, Albert
J, Cohen. Robert T. Shannon; additional
dialog. Manny Seff; camera. Jack Kllllfer.
At Mnyfair, N. Y., week May 13, '3o. Run-
ning time. C2 mlns.
Duke Rcgnn William Gargan
Marcia Patricia Ellis
Gyp Alien Jenkins
KIkl Lorraine.... Dorothy Tree
Leopold Eric Rhodes
Mr. Vincent Berton Churchill
Scurvin Gordon Westcolt
Mama Jnynos Hodll Rosing
Mr. Hassler Arthur Hoyt
Henri Paul PorcasI
Connolly William DavldsMi
Stemming from an Intrinsically
funny idea, 'A Night at the Rltz
runs to extremes in botli pace and
interest. For the first two or three
reels it seems to be going places,
but once the details of the idea are
carried out the film gops feeble all
around. Double-header hunters will
find heaps to lavigh .iliout In the
early portion of Ihn Talilr. but as a
singleton the picture doesn't prom-
Miniature Reviews
•Break of Hearti' (Radio).
Katharine Hepburn and
Charles Boyer make dull 6tpry
stand up. Excellent produc-
tion.
'Age of Inditcrotlon' (M-
G). Familiar plot pepped up
by a recent court case, Not
enough to mean much more
than average.
'Party Wiro' (Col). Amus-
ing comedy-drama for family
trade. With Victor Jory and
Jean Arthur.
'A Night at tho RiU' (WB).
Neatly contrived fable, biit
with the laughs bunched in
the flrst half. Dual bill fare.
'Awakening of Jim Burke'
(Col). Outdoor drama with
Holt In his usual he-man role.
Should acquit Itself okay,
'A Shot in the Dark' (Ches-
terfield). Manages to hold in-
terest but at box of&ce this
murder mystery tale looks un-
der average.
'Woman in the Dark^ (RKO).
Typical Dashiell Hammett
story with excellent cast head-
ed by Fay Wray and Ralph
Bellamy. Marquee "weakness
only thing that may keep It out
of single-feature houses.
'The Curtain Falle' (Chester-
field). Henrietta Crossman In
-)medy-drama good for better
duals.
'Mechanics of the Brain'
(Amkino). Dull, eclentlfic reel,
not for audience Interest.
'The Cyclone Ranger' (Spec-
trum). Horse opera for the
kiddles and some dualers. Bill
Cody riding.
Ise solid sustenance for the cus-
tomers or the box office.
'Rltz' gives, William Gargan a
chance to unl'lmber again his go-
getter characterization. Fired from
his job as hotel exploiter, Gargan
high- pressures another, but swank-
ier, spot Into engaging Eric Rhodes,
his girl friend's brother, as master
chef. Rhodes la cracked on the Idea
that he Is a genius of the chafing
dish, but even before the latter can
take charge of the hotel's cuisine
Gargan discovers that the lad Is not
only unable to cook, but that he's a
walking disciple of acute Indiges-
tion. Gargan resigns himself to
calamity when he hears that a
bankers' convention has been
booked for the night that Rhodes
takes over the kitchen, but the sit-
uation straightens itself out per-
fectly with the entry of Rhodes'
mother, Bodll Rosing, who Is the
real cooking- genius of the family.
Snappy dialog helps prop up
many of the situations, while the
romance between Gargan and Pa-
tricia Ellis 1b so detoured that it
never gets In the way of. the com
edy's action. Rhodes plies his
crackpot role with plenty of laugh
fodder, and Allen Jenkins, as Gar-
gan's stooge when not piloting a
taxi, makes much of the hoke oppor-
tunities alloted him,
Dorothy Tree looks winsome and
wisecracks niftily in a minor part,
while Burton Churchill disports
himself convincingly as the hotel
manager, and Gordon Westcott
proves okay In t:.e role of a col-
umnist. Odec.
the film with him. The Butler boy
does an excellent Job In the tough-
est role of the film. Florence Rice
and JCathleen Burke are the twists
in the romantic triangle surround-
ing Ho;t. Miss Rice, of course. Is
the nice girl. Miss Burke Is the
vamp. They handle themselves In
capable fashjon. —
Dialog Is simple and good. Pho-
tography is okay. Shan.
MECHANICS OF BRAIN
(RUSSIAN MADE)
Sovkino production and Amkino rtleaae
of Prof. Ivan Pavlov's Klentlflc work,
produced under direction of V, I, Pudovkln.
At Acme, N, T., week May IT, '85. Hun-
nlnff time S3 mlns.
Produced by Prof. Pavlov at the
Academy of Medicine and Science In
Lenlngi-ad, U.S.S.R., 'Mechanics of
the Brain," as the title Implies, Is a
scentlflc film, not a screen enter-
tainment. It's a laboratory biolog-
ical subject and Its experimental
work on frogs, dogs, chimps, etc.
wlth^ more than a visual suggestion
of vivisection at the altar of science,
automatically limits It for anything
but the scientific labs.
The manner In which It was titled
and .slapped together Indicates a
hasty salvaging job by Amkino.
Pains aren't even taken to lend it
nuance — one title reads that 'Prof.
Pavlov's work will be published In
the spi-ing of 1928,' thus daUng the
film as being more than seven years
old. Titles are crude and accom-
panying score one of those things,
dubbed In from some wax works.
There Is no off-screen voice.
Half the time the Russian graphs
of the 'subjects' brains, muscles, etc.,
are permitted to remain In Russian
script; the other half the same
charts are photographed backwards
and crude, meaningless (to the lay-
man) titles substituted In futile
effort to make It mean something.
The experiments with the saliva,
reflexes, metronomes, secretions,
etc, are dull and devoid of any
semblance of general audience In-
terest or appeal. Sole positive re-
action Is In the nature of nausea and
discomfort at the sight of the ex-
perimental subjects. If the Society
for Prevention of Cruelty to Ani-
mals had any censorial powers, this
film would probably be tabooed for
that reason.
Photography and production, to be
expected from any Pudovkln sub-
ject, has no distinction whatever.
Alel.
Awakening of Jim Burke
Columbia production and release. S'lars
Jack Holt. Features Florence Rice and
Kathleen Burke. Directed by Lambert
Hlllyer. Story and screenplay by Michael
Simmons. Photographer. Benjamin Kline.
At the Fox. Brooklyn, week May 17, '.33.
Running time, TO mlns.
Jim Burke Jack Holt
TcRS Hardle Florence Rice
Laura Kathleen Burke
.Ihnnil'^ Burke...' Jlmmle Butler
Bill Duke Robert Mlddlcm.iss
Lem Hardle 'Wyrley Ulrch
IJIink Ralph M. Remley
Probably never intended for the
big met de luxers, but the picture
should acquit Itself acceptably at
the box office wherever It can be
bolstered intelligently. Mike Sim-
mons who used to pound out press
copy for the film companies script-
ed this one. He has done a good
job. Against an putdoor background
he builds a yarn about a construc-
tion boss who strives to make a
lie-man out of his sensitive and mu-
sically inclined son, born in the east.
Two women mix in the proceedings,
campaigning for the father, with the
kid as an alibi. The nice girl wins
out.
But there Is a good supply of
action Interwoven, The fatlier takes
the kid's violin away and the kid
to get it back starts out to try to
be a roughneck in order to win his
father's okay. This Is done with
intelligent restraint and brings a
throb or two. -Mso, the finish whon
the kid gets the fiddle back or Is
about to get It back after pulling
liis father 'out of a bad accident
me.s.s, sets the picture down witli
a sob finish. This will take plenty
ok.T.v with customers.
Holt, of course, is the construc-
tion boas. Jimmic Butler, the lad
who plays the son role, holds up
A SHOT IN THE DARK
Chesterfield production a-nd release. Fea-
tures Charles Starrett, Robert 'Warwick,
Edward Va-n Sloan, Marlon Shilling, Doris
Lloyd and Helen Jerome Eddy. Directed
by Charles Lament. Producer, George R..
Uatchcller; story, Clifford Orr; adaptation,
Charles Belden; film editor, Roland Reed;
:amera, M. A. Andersen. At Mayfalr,
N. Y., week May 20, '35. Running time,
69 mlns.
Ken Harris Charles Starrett
Joseph Harris Robert Warwick
Profes.ior Bostwlck Edward Van Sloan
Jean Coates Marlon Shilling
Mrs. Coates Doris Lloyd
Miss Case Helen Jerome Eddy
Though undistinguished in adapta-
tion and direction, 'A Shot in the
Dark' proves murder mystery fare
of sufficient relish to keep 'em from
leaving the table, it Is somewhat
laborious and, on occasion, tedious
in the telling, but contains plot sit-
uations of an interesting charac-
ter. An audience will be kept from
getting restless through the sus-
pense. Having no cast names of Im-
portance, picture suggests mild
box ofllce potentialities.
Action Is laid at a New England
college where three murders occur
before a solution of the mystery Is
reached. This Is finally accom-
plished through the efforts of the
father of a student who.se hobby is
crime detection. His son Is a room-
mate of the first victim of a mur-
derer's plot and for a time It ap-
pears the old man may be concerned
in the motive. Suspicion is pointed
to numerous others, as well, but not
very definitely.
Story i.ticks "doggedly to the
murder mystery base, paying scant
attention to the development of any
love interest, though it exists, or to
comedy. Latter Is virtually absent.
-Motive for the three murders com-
mitted docs not become apparent'
until toward the end, when it is
learned that .a college professor Is
personally responsible for two of
them and his son for the other.
Latter, unknown to but a few per-
sons, Is a half-brother of the first
victim, who Is shortly to inherit a
substantial fortune. Lad's mother
had written him of the existence of
a hnlf-brother ju.st before lie was
killed, this in Itself confusing a so-
lution, but r t suspected the prof
w.-is pulling a murder in order to
swing the inheritance to his own
son. When the offspring is about to
confess he committed tho second
murder in hindering Investigation
and is about to admit his fathev
.slew the first vicUm, he hlm.solf is
•shot down.
Story is partly believable and
partly illo.'^ical. Tho dialog job
ordinary and tlie work of tho cast
not above avcr.t.^o. Charles Siar.-cl't
and Marion RhIIliiij,' arc opposite
each other for what little love
interest there is, while Robert War-
wick plays defce.tlve and grabs most
of the spotlight. Char.
WOMAN IN THE DARK
Releot production end RKO release. Fea-
tures Fay Vrnj and Ralph Bellamy. Di-
rected by Fbll Bosen; associate producer,
Burt Kelly. Based on atory by Dashiell
Hammett; «ct«en play by 3ada Cowan;
additional dialog by Marcy Klauber and
Charles 'WllllamB; camera, Joseph Rutten-
berg, At Loew'B N. T., N. T., May 20-21,
'STi, as halt double bill. Running time,
mlns.
Loulso Fay 'Wray
Bradley ...Ralph Bellamy
Robson... Melvyn Douglas
Tommy Itoscoo Atea
Conroy Rc<>d Brown. Jr.
L11 Ruth Gllletto
Helen Noll O'Day
Sheriff ranvllle Bateu
Obviously not Dashiell Hammctt's
beet story,, but well chosen cast
makes the most of it. Result Is a
notch or two above dual-blU fare.
Fact that Fay Wray and Ralph
Bellamy turn In neat performances
probably has much to do with Its
pleasing . flavor.
It's a typical Hkmmett crook -cop
yarn -with enough different angles to
make It fairly gripping. Bellamy Is
tho rich, quick-tempered lad just re-
leased from prison. Three -year term
went to him because a man he
clouted while attempting to defend
sheriff's daughter died from effects
of brawl. Comes back to his for-
mer borne and Is living quietly alone
until the sheriff's child Insists upon
making love to himi. It's no go, and
any thought of picking up his court-
ship 1b thrust aside by the entrance
of Fay Wray.
She's sprained her ankle attempt-
ing to evade the grasp of Robson,
who. In the guise of being her bene-
factor, has attempted to set up a
love nest. Robson and his weakling
partner, Conroy, break into Bell-
amy's Isolated woodland home and
attempt to force Pay to return. In
the scuffle, Bellamy strikes Con-
roy, knocking him against wall.
Robson, enraged at Bellamy, later
gets out a warrant for his arrest,
charging assault. Conroy appears
to be in a bad way. Fay runs away
with Bellamy, and falls in love 'with
him. They are trailed to a nearby
city. Things look dark for Bellamy
until Fay discovers that Robson,
doctoring the Injured Conroy In his
own home, actually Inflicted the
blow that put his life In danger.
Except for a bit of wandering di-
rection just as the film is building
to its climax, suspense is maintained
uniformly.
Fay Wray Is exceptionally good as
the unwilling sinner who wants to
get away from Robson's grasp.
Ralph Bellamy Is better than he has
been In many recent features. Mel-
vyn Douglas, more suave than usual,
makes, a thoroughly hated villain as
Robson. Roscoe Ates, dropping his
stutter except for the fade-out,
gives the picture some excellent
comedy moments as Bellamy's for-
mer prison pal. Ruth Gillette, as
his wife; Granville Bates, as the
sheriff; and Nell O'Day, as his
daughter, do neat jobs as principal
support.
Strong stuff for the dualers, and
should make some of, the other the-
atres.
TOVARITCH
(FRENCH MADE)
Paris, May 10.
Jacques Deval production, presented by
Rpmaln PlncJ. Scenario and dlrecllon by
Deval from his own play, with colsbora-
tlon of Germain Fried. At Mai Ignan,
Paris. Running time, OS mlns.
Tatlana Irene de Zllahy
Mlkall Andre Lefaur
Gorotchcnko Pierre Renoir
Chauftourler-Dublef .Georges .Mauloy
Madame Arbezlnh Marguerite Deval
Ijidy Carrlgan ; Wina WInfrled
Hcicne Olga Muriel
Georges Jean Forest
L'hotelller P;l1(iu
La Bonne lunle A.stor
L.a Ciilslnlere nine Mli^hel
.trbczlah Alerme
(In French)
Jacques Deval, after squa wiving
loudly about what Hollywod hud
done to his plays in adapting them,
set out to make pictures of them
himself in Paris. This is the fir.st.
It is not a motion picture, strictly
speaking, but a filmed play.
Deval has stuck to his story.
This is frequently done in Ii'r.ance,
and it's not entirely unsucces.sful.
In the case of 'Tovarltch' it worked
pretty well, and the film is good en-
tertainment of its type, l^lay i
good theatre, and so is tlic film.
Story deals with a Russian Im-
perial princess and her Genor.Tl
husband, forced to hire out As do-
mestic servants In Paris. Irene de
Zilah.v, Hungarian .•ictross. doo.s a
fine job of the part which lilvire
Popesco played in legit. She has
looks, sweetness, charm, pep and
humor. Up to now she has been
seen here chiefly in .semi-musicals
of the type the Germans think the
French lilcc, such as 'Quadrille
d'Amour,' megged by a refugee
from the Reich, and hasn't shown
up well, but i:i thi.s picture she re-
veals her i'liU film possibilities. She
should be watched by the Ameri-
can scouts.
Story is introdt:ccd- in .nn unusual
way: opening sequence takes place
in Imperial iiussia and shows the
meeting of Princess 'J''atiana and
Mikail, the general. This part is
played in Riis.<;iaii with Vv( nch dia-
log subtitles, and is a neat hit of
r.tmo.spliei'c.
Picture as a whole is fiil) of wit
and real stage humor. One of those
lilms woi-th transplantiii,': to .Amer-
ica 60 that the .sl.Ty-at-honi<'s ran
get a glimpse of the French the-
atre. Slerii.
Wednesday, Maj 22, 1935
FILM
E V ■ E W *
VARIETY
17
THE CURTAIN FALLS
Cheaterflold produoUon and releoso. Stars
Hsnriette Cromifcn. Directed by Charlea
lAinont. Produced by George R. Batchel-
Jer. Stoiy, KaiV Brown; camera, M. A.
Anderson. At Arena, N. T., two days.
May 16-10. "85, aa half double blU, Run-
nlner time. 68 mlns.
fiarab Crabtree Henrietta Crosman
Dot Scorsby Dorothy Lee
John Scorsby Holmes Herbert
Katherlne Scoraby Natalie Moorhead
Allan Scoreby ...John Darrow
Barry Graham....; William Bakewell
Maptin Devorldgo... Jameson Thomas
Helene DeverldBO Dorothy Revlcr
Taggart Edward Kane
Mrs. McGllllcuddy.,.. Aggie Herring
Hotel Mdnager Tom BIcketta
This la mostly Henrietta Crosman.
Story Is rather weak In Its telliner,
but stacks up stronger than nu-
merous dual blUers. Trouplng of
Mlas Crosman la largely responsible.
Title Is same as recent book on
show business, but there Is no con-
nection.
Start Is laborious and further bur-
dened by set speeches. Miss Cros-
man portrays Sarah Crabtree, bril-
liant actress of a past generation,
who has been In dire straits for
years. Relegated to a cheap board-
ing house, she Is on the brink of
eulclde after getting word that her
fellow -actre-w, the wealthy Lady
Henrietta Scorsby, Is mfsslng from
her London home. Decides to play
one last performance. Impersonat-
ing Lady Henrietta she successfully
enters the John Scorsby home as
their 'Aunt Hetty' from England.
After helping Scorsby through
financial difficulties, solving his
daughter's fiance problem and clear-
ing a gambling debt of the son, the
actress stages a climax by smashing
the Uatabn between Mrs. Scorsby and
a family friend. She finally admits
the Impersonation.
Sequence In gambling establish-
ment, with dowager 'Aunt Hetty*
out-slicking the crooked gamblers.
Is a sure click. "Well directed and;
played. Unfortunately, other scenes
fall to so measure.
Considerable production value, al-
though few names In support. But
creditable work Is turned in by
Holmes Herbert, Natalie Moorhead,
John Darrow, Dorothy Lee, well
cast for a change as the young
daughter, and Jameson Thomas.
Such screen vets aa Tom Ricketts,
Bryant Washburn and Edward' Kane
contribute neat bits.
Charles Lament, formerly exclu-
sively a comedy director, had charge
of this one.
LES AS DU TURF
CAcei of the Turf')
(FRENCH MADE)
Paramount (Jolnvllle) production and re-
lease. Features Pauley and Drean. Di-
rected by Serge de Pollgny; music, Borel-
Clerc. Cast, Including Josyane, Janet Flo,
Barabcey, Henri JulUen, Madeleine Oultty.
No other credits available. At Fifth Ave.
Playhouse, N. Y.. wccu May 10, "35. Run-
ning time, TO mlns.
(In French)
Another ancient and dull French
picture made by Paramount in
Jolnvllle some four years or so ago.
It's a racetrack yarn with some very
funny angles that are wasted here.
Paramount could put a couple of
smart lads to work on it In Holly-
wood and fashion itself a good sales
picture to compete with 'Three Men
on a Horse,' or anything else along
that line.
Drean and Pauley, two French
zanies who are popular over there,
are a couple of racetrack hanger-
arounders. Through sheer accident
they make a small bet on a horse
with long odds and by way of. an-
other fluke they find themselves the
owners of a horse. Nag is the sur-
prise winner of the big race and
purse, of course.
It's not quite hoked up enough,
although dialog has a couple swell
lines for French audiences. Also
a romance angle is so painfully In-
jected 8,3 to spoil what little chance
fllm had. At best, It's essentially a
program film for French audiences
and not likely to be looked at with
pleasure by the coUeges and schools,
' which make up the • major portion
of French film customers in the
U. S. No E'ngllsh titles doesn't help,
Sauf.
CASTA DIVA
(ITALIAN MADE)
Paris, May 10.
Alleanza Clnematogr.-inca Itallana pro-
duction. Stars Martha Eggerth, Philips
Holmes. Directed by Carmine Gallone.
Scenario, Walter Relsch; music by Vln-
cenzo Bellini: adapted by W. Schmidt
Centner. World premiere at Studio de
L'Etollc, Pnrls. Running time, 100 mlns.
Maddalena Martha Eggerth
Vlnccnzo Bellini... Phlllpue Holmes
Fumaroll Donald Calthrop
Ernesto Tosl Arthur Margctson
Rossini , Edmond Breon
Mercadants ..>• m (•• -Edward Chnppmann
Florino .,,,,1,1','t''. Jolm Clements
Romanl Basil Gill
Paganlnl HuKh Miller
La Pasta Tcnlta Hume
(In English)
Martha Eggerth's work In this
picture proves two things: (1) That
she's a real Hollywood possibility
and (2) that she needs a lot of
fixing up. She must be used In a
real story by a real director if the
goods are to be got out of her.
Universal has her under contr.ict.
This Italian picture shows liow
Jar wrong people can go with good
material If they don't really know
The film hiz and If thoy, haven't tlie
material resourceo. It'a an Illustra-
tion of why American films are safe
from continental competition.
With a good historical theme —
the love story of Vincenzo Bellini,
Italian composer, which was inti-
mately wrapped up with his work —
the authors have turned out a per-
fectly Insipid continuity. It's a
childish taie, with no ingenuity
whatsoever. Looks as if it had been
handled by several different persons,
for at a certain point in the story
both Fumaroll, heroine's father, and
Tosl, her fiance, change characters
completely, and where tliey had pre-
viously been heavy they grow sym-
pathetic.
The music Is fine in Itself, but is
threaded together in such a way as
to lack meaning. Miss Eggerth has
only three or four song numbers,
and in only one of these are her
real possibilities brought out; a col-
oratura number in which she is
really fine.
Until she sings that one it isn't
clear why she got that American
contract. Photographically, she does
not show up as attractive here, but
It Is clear that she can be dressed
and photographed right by people
who know how to do it. Her mosrt
difficult feature is a rather dis-
agreeable Polish accent in speaking.
That'll have to be fixed up.
Holmes, as the composer Bellini,
does as well as the bad continuity
and directing permit.
The marquee value of Miss Eg-
gerth and Holmes might get the
picture a little business in America.
Music of the picture, both Instru-
mental and sung, is beautiful, but
impossible here to judge how well
It has been recorded, because the
sound installations of the local the-
atres may be responsible for what
appear to be recording defects.
Some of the shots of Naples,
where the action takes place, are
worth seeing. Stern.
CYCLONE RANGER
Bay Kirkwood production, released by
Spectrum Pictures Corp. Features Bill
Cody. Directed by Bob Hill. Original
story by Oliver Drake: camera . Donalil
Kcycs. At Arena. N. Y.. May 17-13. '35.
on half double bill. Running time, 05
mlns.
Pecos Kid Bin Cody
Nlta Garcia Nona Quartaro
Duke Eddie Grlbbon
Donna Castelar Solldad Jlmlncs
Poncho Gonzales Earl HodglnH
.Martha ...Zara Tazll
Juan Castelar Donald Reed
Luke Saunders Colin Chase
Clem Rankin Bud Buster
Routine oata drama with plenty
of hard riding and flstics as sole
redeeming features. BlU Cody is
allowed to talk too much. He's at
home on the hurricane deck of his
Arabian horse or while flailing his
arms about attempting to down his
man; but as a conversationalist or
heavy emoter, Cody's pretty sad.
Some original twists to the typi-
cal cattle rustler plot, with Bill at-
tempting to make a blind mother
happy by emulating her son, killed
by a sheifE's posse. Otherwise, It's
the story of the rustler who turns
good, suddenly, to save the old
lady's stock. Cody's efforts to
round up a rival rustling gang
while the sheriff Is on his own
trail furnish' some lively moments,
but nothing to heighten more than
juvenile notice. /
Standard western thriller cast
with Eddie Grlbbon as the villain-
ous heavy and Nina Quartaro as the
sweet young thing. Earl Hodgins
provides only finished acting in the
piece as the Pecos Kid's Mexican
pal.
Bill Cody has a following, but
this one won't add much to it. Only
fair for double programmers.
BULLDOG JACK
(BRITISH MADE)
London, May 2.
Gaumont-Brltl.ih production and release.
Stars Jack Hulbert; features Fay Wray.
Directed by Walter Forde. Screen play,
J. O. C. Orton. Sydney Gllllat, Gerard
Falrlle. Basic Idea and dialog, Jack Hul-
bert. Cameraman, H. Grcccibaum. At
Prince Edward theatre, London, Aprll 80,
'35. Running time, 70 mlns.
Jack Pennington Jack Hulbert
Ann Manders Fay W ray
Morelle Ralph Richardson
Algy Longworth Claude Hulbert
Denny.. Glbb McLaughlin
Bulldog Drummoii Atholl Fleming
gaivinl Paul Grpetz
One of the coUaboTators of this
fllm Is the author of 'Bulldog Drum-
mond,' and he apparently has no
objection to a farcical comedian like
Jack Hulbert replacing his hero
during an Illness of the latter. This
makes Hulbert an amateur sleuth
fighting brainy international crimi-
nals, saving the heroine and so on.
He does this with the utmost confi-
dence in himself, making the most
ridiculous errors, but covering the
failures with uncanny shrewdness.
This is more than mildly humorous,
but to a,mpllfy the laughs Into
screams there are a scries of cross-
talk situations with Claude Hulbert
calculated to drive the average pic-
ture house spectator into hysterics.
Claude Hulbert is one of the best
English dude nit-wlts and goes one
better with this characterization,
work of the two brothers approach-
ing perfection.
Short supporting cast of princi-
pals comprises skilled actors and
tho production is altogether ado
quale.
This farcial thriller, handled
from an entirely unusual o.nglo,
slioiild supply vivacious eiUorialn-
meiit throughout iiiiglish-.spcaliing
countries. Jolo,
HEAT WAVE
(BRITISH MADE)
London, May 3.
Gainsborough production and Gaumont-
Britlsh release. Stars Albert Burden, Cyril
.M,-<'.iJc, Les Allen; features Anna Lee, Vera
Pearce. Directed by. Maurice Elvey. Story
by .\ustln Melford. Cameraman, Gleti
MncWItllams. Prlnc* Edward theatre.
London, May 3, '35. Running time, 7j
mint;.
> (A'of for Release in V. B.)
Plenty of old and surefire gags in
this one, but enough original
touches to make for pleasing enter-
tainment.
Cyril Maude In the role of a
roguish old Englishman who has
made himself president of a little
southern stalte Is a delight. He
holds his position by playing poker
with the leading citizens, cheating
wholesale and thereby continuously
depriving them of the wherewithal
to buy any arms with which to
start a revolution.
A boat arrives with a gun-runner
and a harmless little trader in vege-
tables. Ammunition has been or-
dered by the native general, who
hopes to brlnr oft a coup d'etat,
and has given as code words for the
wholesale delivery of guns the
names of potatoes, onions and cab-
bage. When the real garden produce
Is delivered to the insurgents in
mistake for the weapons the revolt
fulls and the president and his
pretty daughter are saved.
Of course, the young English' girl
has a s./ectheart, unknown to papa.
He is a crooning band leader at, the.
hotel and his composition of a loyal
niarcli in praise of her father does,
much to keep the townsfolk on the
side of law and order.
Les Allen, former singer in Henry
Hall's band for British Broadcast-'
ing -Co., makes his screen debut as
tho boy, and has a taking person--
ality. Vera Pearce in the role of a
well-upholstered opera star gets
plenty of laughs on her comedy
Spanish dance with the diminutive
grocery salesman, aptly portrayed
by Albert Burden.
Not too much music to detract
from the. story, nor too much plol
to strain the Intellect. Pleasing all-
round amusement.
Stock Market
IncorporaHons
NEW YORK
Albany.
Traumock Corp.; theatrical business:
capital stock. 200 shares — 100 preferred,
JlOO, and 100 common, no par value.
Jules M. Pavltt, 2231 Seventh avenue:
Shepard Traube and Ira Ashley, Empire
Theatre building, all of New York.
Erie UmvDs £xhlbltorH Aggoclatlnn.
Inc.; Buffalo; amusement parka; capital
stock, G.OOO shares; no par value. Gene-
vieve W. Daly, .782 Eagle street: Thelma
E. Ives, 196 North street, and Daniel V
Mahoncy, J 22 Geary street, all of Buffalo.
Comet Ruillo Corp.; general radio
business: capital stock, 100 shares; no
par value. Jos. Levy, Louis Kaplan and
Sara Goldklang, all of 291 Broadway,
New York.
Great I^akea Entciprlses, Inc., Buffalo:
operate theatres, dance halN, etc.:
capital stock, $21,000. .Tolin S. Allan
and Maurice Lutwack, Stock Exchange
building, and Elliott Shults, ElO Tacoma
avenue, all of Buffalo.
Gilbert Electrical Frodncts, Inc.; gen-
eral radio business; capital stock, 100
shares; no par value. William M. Hcn-
dcr.'ion, 191 West 10th st,rect. New York:
Jack Yolles, 208 West 23rd street. New
York, and Frances Korn, 868 Fox street,
Bronx.
James F. Victor Attractions, Inc.; the-
atrical business: capital stock, $10,000.
Michael F. Victor. 60 Bradford street;
Thos. F. Victor. 1043 Herkimer street,
and Anna Masone, 1209 Bushwlck ave-
nue, all of Brooklyn.
' New Rochelle Flayhmse, Inc.; operate
theatres, etc.; capital stock, 200 shares;
no par value. Rose M. Jackson and Wil-
liam C. Jackson, 14 East GOth street.
New York, and Theo. Winkler, Box 61,
Ramsey. N. J.
Island Amusement Corp.i theatrical,
picture and amusement business; capital
.itock, 200 shares: no par value. Carl
F. MIchelfelder, 10 Hemlnway avenue,
N'ew Itochelle,- and Abraham M. Saplr
and David Samuclsohn, 29 Broadway,
New York.
<:oner Isliuid Blotlon Plctaro Corp.;
picture business: capital stock, (6,000.
Sidney Kotkin, 123 Bay Ridge avenue:
T'OUIn Goldberg, 704 Lefferts avenue, and
Jacob Welsman, 262 Cleveland avenue,
all of Brooklyn.
Gloria-Fatrlcia Amnsement Corp.; the-
atrical bu.slness: capital stock, $10,000.
aimon Gurton, Emil Klein arid Harry P.
Albert, all of 44 Court street, Brooklyn.
Dissolutions
•Tack White Comedy rnrp; filed by
Norman C. Nicholson, 1501 Broadway,
New York.
CALIFORNIA
Sacramento.
M'eBtern Contests, Inc.; rodeo; capital,
2,600 shares; no par; permitted to Issue
all. Directors: Earl Brov/ne, C. K,
Steele, Harrison Crawford, Otto K.
Olesen, R. E. Havenstrlte, Harry Howell,
n. Ij. Gogerty.
Gulston and Sutton Theatres, Ino.;
capital, $25,000; none subscribed. Di-
rectors: Albert A. Galston, J. M. Sutton,
Harry Sutton,. Shirley Goodman, all of
Los Angeles.
Dale Theatre, Inc.; capital, $16,000:
none eub.°crlbcd. Ulrectorn: Albert A.
(lulston, J. M. Sutton, Ethel Sutton,
Cella Galston.
Arch Selwyn, Ltd.; capital, 100 shares;
none subscribed. Directors; Arch Sel-
wyn, William E. Selwyn, Jules Evens,
John Znnft,
Kepubllc riclures Corp.! operate ex-
rlKingcri: capital, 20,000 shares; nu par.
Directors; Floyd St. John, Howard
Stubblns, C. A. Linn.
riill Iterg, Itert Allenberg, Inc.;
capItaL i;iO shares; no p.ir; permitted to
is.quo all. Directors: I'hil Berg, Bert
Allfinbcrg, Leila llyamn Dcrg.
C'alnrto; exposition concession; capital.
10 Kli.ircs: no par: permitted to Issu'-
.■ill. Directors: Joseph Bllllwcll, Paul
I. Joni>s, Paul W, Joncw,
Hollywood Hound Camera Co.; capital,
1,200 shares: none subscribed. Directors:
P. Steinberg, Sydney Boat, Hutli
.McyeiM.
I'ltrlllo Film Flayers Cluhi no capital
stock. Dlregtor(|!| Oeorg* Boailult,
Aiiuur nowlen Bta Bre5»mail«
(Continued from uace 6)
ner Bros. 6s, with a new high at
and an advance of 2% points,
were the amusement liens to make
fresh 1935 highs.
The climb of the Amusement
Group to 31%, as measured by the
averages, to finish 1.54 points ahead
of the previous week's close, was
all the more remarkable because
averages for the three other prin-
cipal groups was only fractionally
up at Monday's close. While the
amusements were spurting, the
Dow-Jones lndustria:l averages
showed only an advance of 0.44 of
a point. The industrials closed at
114.67. Utilities and rails also were
only moderately higher.
Approximately 274,800 shares of
stock exchanged hands in the
Amusement Group during the week.
The gain of more than 1% points
was the greatest to be made by the
group since the first of last June.
It was the nlr.th successive week
that the Amusement Group has
gone up, marking as many weeks
that the close has been higher than,
preceding week.
RCA shares- were pushed forward
in vastly increased volume Monday
(20) in; expectation that the direc-
tors, meeting next Friday, would do
something about paying dividends
accumulated on Radio Preferred B
This was the sensational mover of
the Radio issues, spurting more
than 3 points In the one day and
hitting a new high at Radio
common was churned in great quan-
tities the same day, getting up to
5%, its former high mark for this
year. More than 49,000 shares
changed hands In the one day's
transactions. Stock showed, a gain
of three-quarters on the week, fin-
ish being at peak price.
Fox A jumped upwards diirlng
the big amusement drive Monday,
leaving Its former high behind when
it climbed to 14%. There were
nearly as many transactions during
the day as during the five preceding
trading days. Stocks has been
climbing steadily for several weeks
and gave several evidences of excel-
lent buying and systematic accu-
mulation.
RKO had an excellent move in the
middle of last week, getting within
an eighth of Its previous 1935 top
price at 2%. It was up half a point
at 2%, the close, even with the prof
it-taking. Universal preferred made
a nice comeback, rallying to 34, At
this quotation it showed an advance
of 2 points.
During the amusement play Mon
day Warner Bi-os. was pushed to
the fore. Both the common and pre-
ferred neared the best prices of the
year, though each was only up frac-
tionally at the blow-off.
Loew's comnion edged to new
peak level after the regular quarter
dividend of 50c had been announced.
This is payable on July 1 to stock of
record June 14. It maintains the
old $2 annual rate. Wliat perhaps
attracted more attention, however,
was the action of Metro-Goldwyn-
Mayer directors In voting to retire
on June 15 all outstanding pre-
ferred shares at par of $27, plus the
accrued dividend of 47V4c. a share.
Company is a wholly owned subsid-
iary of Loew, a;id this is regarded
as meaning a saving of thousands
annually for I.oew stockholders.
Practically the only sour note was
furnished by Consolidated Film In-
dustries. Both common and pre-
ferred stocks have been slipping
Ijackward for several weeks. When
the company reduced its dividend
declaration on the preferred to 25c
from 50c, both Issues fell to new
lows for the year. Directors had
paid 50c in the previous quarter.
This makes $1.25 that the company
has declared on tho preferred on ac-
count of accumulations. The divi-
dend is payable July 1 to stock of
lecord on June 10.
Long expected bull move in Para-
mount certificates on the stock ex-
change appeared to be getting up
steam In late tr-idlng Monday (20).
Although the move for the day was
of a minor nature, the big Increase
in volume seemed to indicate that
a well-planned drivie might be under
way.
SEC In Washington In making re-
ports on salaries of major com-
panies revealed that James G. Har-
bord, chalrnrian of RCA's board, re-
ceived $30,160 per year, and that
David Sarnoff, president, received
$52,330. A. W. Robertson, chairman
of Westlnghouse Electric board of
directors, was reported as getting
$78,805 annually, with F. A. Mer-
rick, president, down for $58,000.-
Among the companies to takfe
dividend action this week Is General
Electric. Company now pays COc
annually. At the present price of
tlie stock around |2G a share, this
yields 2.4%.
Feeling In Wall Street that Infla-
tion was In the offing was held re-
sponsible by some for the big push
on Thursday. However, evidences
of more speculative buying on top
of a steady influx of Investment
purchasing probably had more to do
with it than inflationary rumors.
Cheap money made available sev-
eral weeks ago Is now regarded as
being responsible ^or the start of
speculative enthusiasm.
On the amusement bond front, the
Paramount 'lens again camo to the
fore. Paramount - Famous - Lasky
bands were up about ;; points net,
while Paramount-Publlx liens
showed gains of 1% and 1%, the
latter in the case of the certificates.
General Theatre EqijIpment bonds
came back Monday to equal the pre-
vious top at 12%, closing with an
advance of l',4 points.
RKO and W"rner Bros, liens wcr
tho leaders, tlie former with an g'.li-
point gain anj the latter with an
advance of 2% points.
Summary for Week Ending Monday, May
STOCK EXCHANGE
"fS^' ^i' . ^"""8 and late.
iaIH J.^ ^^'^ American Seat
03% WV4 20,700 Col. P. vtr. (Df.... .
7W 8^. 5.000 C nsol. Film'..
''■^22 Con-icl. Film pfd. ay,)!
HO 11014 MOO Eastman Kodak (.I)...!
'■'•''„ "I 150 Do. pfd ..'
if'* J?* '^■^'^ Fox Class A
-'« 2014 160,000 Geh. Blec. ((lOc)
^9, 5*, 100 Keith pfd, (7).. .;;
40",4 aiH 85,300 Loew (2)...'..
^"'i, ^0- Ptil. (014)
oi'? „5'* '•'^ Madison Sci. Garden
28^ 27. 1,000 Met-GM pfd. n.89)
2Vi 27,200 Paramount ctfs
W W.lOO Pathe Exchange
1714 «Vi. 3,000 Paths Class A
5% 4 137,200 Radio Corp
02'/4 00 J,nOO Radio pfd. A (314)
5^'^ ar.i/i 4.'t,100 Radio pfd. B
^% V,l 80,500 RKO
40% 81 20 Universal pfd ,
454 22,000 Warner Bro ».
21% 1414 830 Do. pfd
10% 3274 83,000 WcHtlnghouse
102(4 00 410 Do. pfd, (:',Vi)
• New ]03,1 high,
t Plus stock extras.
t Now 1935 low.
i I'ald this year on account of accumulations,
CURB
C2i,4 250. Columbia Plcls (I)t •021^
21',a 10.000 Te(,4inlcolor 20Vi
3'i '.',500 'Jranslux (10)t 2%
Not
chg.
■i ll'l
- 'A
- ',i
-
H- I
+ •!'/,
+ %
H- %
- V*
-I- 14
- %
H- '/4
X I
+ n
+ 4%
-1-
Vi
+ l',4
H- 2
4 17
X I
IL'V.
TD'.i
100
5,S
00
00
bl>^
01 'A
41
0.-,>4
0T14
r;M.
:i:!ii
4«'i
lO'l
251
$101,000 Gen. Thea. lOii., I27i 0=i
21. WO Keith Os, '40 7814 70%
B2,000 I^ocw (Is, "41 101-jj, lOl^i
8,000 Par-liroadwoy SKs, '.'il WK-i
102.000 Par-Fam-Laeky Us, '47. .i...,, 80 KH
40,000 Do. ctfs 80 8.-,%
00,<)00 Par-Pulj. Clis, ' , Wh «T
80,000 Do. clfs! 0014
IT.WJO PKO delM Os •(! 3'JVi
418,000 Warner liros. Cs, ',10 02
0,000 Par-lidway Bits, 61 ctfs 05 OJ
OVER THE COUNTER, N. Y.
A.ski'd.
34
10.',
3>;
• Nov/ 19:;5 hlith.
t Plu« Block ex li as.
I raid this year.
18
VARIETY
Wednesday, May 22, 1935
1 '^■•/^A',rtL-rn.:^.yY:i^ffZ^ A\
m
m
Her glamorous
lips lured a king
from his throne as
she shocked a nation
with her daring and
romantic intrigue!
The adventurous drama of a deviUnay-
care wench who rose pom the streets
to become the favorite of a monarch!
B&D
present
VARIETY
I ANNA NEAGLE aJ
CEDRIC HARDWICKE
CD tre c I e J and C0ro Ju c e J
HERBERT WILCOX
e I e a s e J ill
r u
20
VARIETY
VARIETY HOB§E_ REVIEWS
Wednesdayt Mfiy 22^ 1935
MUSIC HALL, N. Y.
Well, the Sultan is flndlng out
about the Sultana again this week.
And taking It pretty seriously. Once
he's sure about-the aftalr, he swoops
down with his warriors and kills not
only the adulterous prince but
everybody that worked for the
prince. This is an old Turkish cus-
tom whicli, fortunately, has never
been practiced In New York.
Fable about the sultan who
couldn't take It has been told at
the Music Hall before. If memory
ecrves correctly, several times be-
fore. Well, It's a cute fable and,
providing this Is the last time It'.s
I'cvived, maybe there won't be too
many complaints. It's not one of
the Music Hall's best endeavors, but
on tlie other hand, nothing quite as
colorful and elaborate and imagina-
tive could be pooh-poohed. It's too
good.
Side ramps of the big house are
draped with Oriental prayer rugs
and extend the motif of the pro-
duction Into the bosom of the au-
dience. 'Scheherazade' (or Sherry
as she must now be familiarly
known backstage at the Hall after
all these revivals) sits under the
sultan's canopy .and tells the story
which subsequent dancing, slns'ing
and pantomime carries out on the
stage proper.
Participating In a large cast are:
Leonard Warren, Dolores Pallet,
William Dollar, Nina Whitney, M.
Vodnoy, Hilda Eckler, Nicholas
Daks; Raya Keene, George Meyer,
Dole [Swing, Beatrice Belkln, Four
Trojans, B. Bannister, L. Iven, B.
Kalman, George Klddon.
With the whole stage effort de-
votettitff telling the Arabian Nights
legend, the Rockettes^ are missing
this week. And that will disappoint
generally. Rapee engineers 'Caprlc-
clo Italian' by • Tschalkovsky, of
Moscow. Screen is occupied by
'Break of Hearts' (Radio). Land.
cut worker with an uncommon, tal-
ent for vocal Imitation. In these
days of radio Impersonators on
evei-y bill, a click such as Wilson
plies up here Is unusual.
California Collegians, closing the
show, are back In vaudeville after
a long stretch In 'Roberta,' and wel-
come. As good a novelty musical
aggregation as ever. Fred McM ar-
ray's out, a picture actor now, but
the boys seem to get along without
him. Bige.
ORPHEUM, ST. PAUL
St. Paul, May 17.
Despite spring-feverish weather,
house, aided by a white ambulance
out front exploiting 'Bride of Frank-
enstein' (U), and Jackie Heller-
headlining the stage show, packed
'em in neatly. Strongest opposlsh
Was Mae West, across the street, in
•Coin' to Town.'
Vaude bill starts oft easily -with
Happy Harrison's Circus, an ex-
cellent turn for the kiddles. Two
ponies, a nasty-tempered mule, a
monk and half a dozen purps, snap-
plly handled by three neatly uni-
formed trainers, comprise this turn.
Grace Doro, in the deuce, got big
applause for her piano imitation of
a pla:^er -piano. Also good on the
ditties. Winds up socko with a
piano imitation of a Harlem band.
Frank Melino and Co. are on next
In some fast knockabout stuff and
eome rapid comedy chatter. Over
solid.
Then Jackie Heller with a
melange of pop numbers that had
'cm begging. Heller has a way with
, him and St. Paul likes him. It's his
second appearance here within six
weeks. Wind-up turn comprises
Linda and Drlgo Revue in some ex-
cellent flash dancing against color-
ful Mex backdrops, A two-gal ac-
cordion team, accompanied by a
male guitarist, give the turn a nice
flourish.
Ruth Ettlng short and Pathe news
complete this bill at 40c. top. Lotsa
show and lotsa biz. Raschick.
CHICAGO, CHI
Chicago, May 17.
Quick but competent show this
week to double with 'Reckless'
(MG), which, opening performance,
was met with a full downstairs au-
dience. Plenty of femmes around
for the Powell-Harlow clinches.
Last minute switch brings Sylvia
Froos to headline this show after
having been originally spotted into
the Oriental. Shift was necessi-
tated by the withdrawal of Tito
Gulzar, who Is stuck on the Coast
with a case of grippe. Gulzar didn't
Inform B.&K. that he wasn't com-
ing until yesterday (Thursday)
and it meant plenty of quick ac-
tion In rearranging the ads and
moving acts. It's a quick re))cat
here for Miss Froos, but no matter
how often around she's always en-
tertainment plus. A singer with
personality, swell pipes and what's
more, a conception of what vaude-
ville Is all about. Even though
she's strictly a warbler. Miss Froos
makes her act stand out by weav-
ing in some special material which
shows a keen sense of -showman-
ship. This was especially note-
worthy in the 'Love Is Everywhere'
routine In which Miss Froos sings
French, Russian, Spanish and
American love songs.
Other acts on the show are also
all standard.' There is Joyce
Rhelmer, back in the loop again
with her fine acrobatic specialty
and flnlshtng with her good web
routine. Girl seems to be getting
a trifle too big for her mother to
handle the web easily. Three
Rhythm Kings dance In typical
Harlem style on a drum elevation
In what would be the deuce spot
on a vaude show.
And as closer comes Nina Oli-
vette, with her hoofing partners,
Murray and King. Trio works very
hard, never letting down a minute
in a fast, rough -an -tumble act.
Miss Olivette is doing a Jimmy
Durante number without any bows
to Durante for the borrowing, but
it's okay because she's doing It well,
However, she's finishing with one
of those burlesque adagio routines
with which vaude is becoming a bit
too cluttered lately. Gold.
STATE, N. Y.
Two Whites send the State Into
the black as far as stage entertain-
ment goes currently. They're Alice
White from films. In a dancing act
with two boys, and Sammy White,
in a new turn with Beatrice Curtis,
occupying the third and fourth spots
of a well-rounded five-act show.
With 'Black Fury' (WB) its pic-
ture, the State should have a nice
week.
Sammy White provides the bill
with the necessary wallop in the
next to shut. The remarkable
transformation of this veteran leg-
gcr into a comic makes him a stand-
out performer once again. He's very
neatly assisted by the lovely Miss
Curtis. They're under New Acts.
Alice White gives the peasants
more talent than they're accus-
tomed to In the p.a. look-sees, but
she's been east In vaudeville before,
so no stranger to this kind of work.
Weighing in as a featherweight,
and a blond one at that, Miss White
handles easy In the doubles waltzes
and rumbsis with her partners, is a
good-looking girl for any stage, and
conducts herself more like an ex-
perienced trouper than a film player
out of her element.
Soft-spoken lyrics from a 'dead'
spot on the State's stage gummed
up the 'story' section of the act, but
that's easily corrected by the house
Aleck. Miss White's dancing is the
more Important phase of the turn,
anyway. Act is otherwise satisfac-
torily presented, with the cute pic-
ture girl smartly costumed.
Three Kancs, two men and a girl
prop handler and announcer, have
a oorklns pole act for the opening
spots. Men are hard and fast
workers, and their blowoff trick
nacs the verbal bulld-up it re-
fcivos.
Ward Wilson, No. 2, is from the
r;uIio station (WHN) uiisliiirs, doing
a straight routine oT ether niimici'y
with no trlniini)igs. He's a clean-
PARAMOUNT, L. A.
Los Angeles, May 16.
Current Fanchon & Marco stage
show, as adjunct to Mae West's new
opus, 'Goln' to Town,' is somewhat
of a departure from recent weeks.
In the first place, the Fanchonettes,
who have been the backbone of any
number of shows in recent weeks,
are only on view twice currently,
instead of the customary three ap-
pearances. Also, the ferrunes are
more fully garbed than they have
been in a number of stanzas, with
only an occasional glimpse of gams.
Mediocre talent has been badly
routined and the spectators are also
treated to the novelty of having the
Rube Wolf band double between
stage and pit. In addition, a male
ensemble of 12 steppers has been
added so that there are quite a few
new angles to cause speculation.
Opening has the 24 girls and
dozen lads on, garbed in the na-
tional colors, for a fast-moving drill
routine that is expertly executed,
but considerably remote from the
precision dancers with which the
Fanchonettes have been Identified.
Breakaway set is utilized to bring
on Wolf, after a two-week vacash,
with the maestro trumpeting a brief
solo off stage Just before his en-
trance: Wolf chants his way
through a number of letter ques-
tions with the band giving the
answers through various orchestral
renditions, the novelty winding up
with Max Lerner, former house fav,
warbling a clicking tenor solo.
Franklyn and Warner, mixed
team, do a burlesque ballroom dance
routine, with the male member re-
sorting to high falsetto singing
voice that clicks. Max Ong, Chinese
singer, follows with an Italian aria
and then an American ballad, re-
vealing a good pair of pipes that he
knows how to handle.
Class act on bill Is the Three Gar
land Sisters, which, for the Para
mount booking, seem to have con-
centrated heavily on Francis, the
youthful member of the family
Girls do only a couple of harmony
numbers, leaving rest of perform-
ance to kid sister, who is talented
beyond doubt, and who scores
heavily with her rendition of 'Ell,
Ell,' plus a couple of songs irt for-
eign tongue. •
Spectacular finale Is laid in an
Apache den setting, with boys and
girls doing a somewhat exotic waltz
routine that winds up show nicely.
Trade brisk at opening session to
day, with Mac West gettlnnr full
credit for draw. Also on :("-.-oen
Paramount News, Sportllirlu
and 'Pop-Kye Cartoon.' Edxva,
MEDRANO, PARIS
Paris, May 10.
Medrano has done a Barnum this
fortnight. Place Is presenting a
new act — Lea, the Lioness, with
showmanship that would credit any-
one.
The lion, which hitherto has been
playing a Berlin night club. Is pre-
sented by O. Kemmerlch, former
swimming champ, who Is the ani-
mal's pal. Act Is biggest sock of
its kind Paris has known this year.
Consists merely of a meal shared
by Kemmerlch and the lion, seated
In a couple of armchairs In the
middle of the ring and w:ith no cage.
Animal's collar is attached to Kem-
merich's wrist by a steel wire —
that's the only m.aterlal reason why
she doesn't break loose and tear
up the customers. She's a real lion,
eight years old, and full of pep.
Big cat and Kemmerlch, a husky
German, kiss each other with loud,
resounding smacks. More, he hands
her a piece of meat and tugs it
away from her fangs, first with
his hand and then with his teeth.
On the opening night he had one
end of a hunk of beef steak" In his
teeth and she was chewing on the
other, trying to pull It away from
him, when she reached out with one
paw and shoved his face away. She
forgot to pull in one claw, and in-
filcted a three-Inch scratch on his
forehead. Wound bled profusely
throughout the rest of the act, and
Kemmerlch had to keep mopping up
the blood with a handkerchief to
keep It from running Into his eye.
Beast also shares Kemnierlch's
drinks with him. A clown waiter
pours 'champagne' into a glass,
Kemmerlch takes It to his Hps and
starts drinking and the cat reaches
over and puts her tongue in the
glass while he's still drinking^ lap-
ping up the liquid.
Beast Is brought Into a darkened
ring in a cage and'released behind
curtains. When curtains are with-
drawn audience sees the lioness and
Kemmerlch seated, and when their
meal Is over the curtains are drawn
again and the ring darkened for the
exit.
Bally for the act Is unprecedented
for Paris and based on a sturit sug-
gested by an American friend of
Jean Coupan, Medrano press agent.
Lion was brought to the Clarldge
hotel and newspapermen were al-
lowed to discover It at liberty In a
room. Made front page all over.
As a result, the house (2,700 seats)
is turning them away nightly. Stunt
was supplemented by hotter news-
paper ads than clrcua usually uses,
and by throwaways spread all over
town; emphaslzlnff fact that beast
Is at liberty.
Rest of the bill U well up to
standard and keeps customers In
good humor while waiting for the
Hon. Three Veronas, skating act,
and a Juggler named Jose Moreno
hold up first half of program, plus
the regular Medrano clowns, Manet-
tl and Rhum, a horse number, pre-
sented by Henri Rancy and a popu-
lar local comlc-acro number, the
AverinoB, held over from last fort
night.
Second half Is kept going by a
decent enough flying trapeze num
ber, the Marces, and a good pole
balancing number, the EUIets. Lat
ter climax their number with a
headstand by one of them on top
of a pole , which the understander
holds in his teeth. Stern,
State, Minneapolis
Minneapolis, May 16
A natural conclusion to draw
from the feeble response to' the cur-
rent entertainment line-up here is
that a flrst-rate vaudeville bill^
minus name draws, cannot over-
come box-office apathy. This week's
bill hasn't a weak act and two of
the turns, the Four Eton Boys and
Gracella and Theodore, are out-
standing, but the stage labors
under the handicap of absence of
box-ofllce lustre. Feature is "Stolen
Harmony' (Par).
At this ace Publlx house there
are no programs or enunclators and
the pit orchestra conductor, Fred
Heiseke, announces each act in a
weak voice — a procedure that is
crude and amateurish. A little
more showmanship In this respect
Is sorely needed.
The Heis€!ke orchestra makes
some amends for the aforemen
tloned deficiency by its immaculate
appearance and the masterly way
in which it renders 'Vagabond
King" selections, with notable solo
snatches by the pianist and sax
players. Holding down the open
Ing spot, Paul Gordon Is chiefly
different from other trick cyclists
In that he wears full dress and has
specially built freakish cycles. His
closing tapers off too abruptly. De
Pace and the three Andrlnl Broth
ers, clad In shiny white clown cos
tumes, do nicely as deucers with
their mandolin and guitar pop and
semi-classical selections, De Pace's
trick of making his Instrument
'talk' landing laughs and applause.
Staging, costuming and the per
formers' skill make Gracella and
Theodore's 'A Dance Legend' the
acme of terpslchorean class. . The
adagio work of the two principals,
including a backward leap by Gra-
cella off an elevated platform Into
her. male partner's arms. Is of the
highest order. A singing couple
Sjjaces the dance production num-
ber^i acceptably.
The singing Eton Four embellish
'No, No, a Thousand Times No,' a
swlss yodellng song and 'Tiger
Rag' ■with sock comedy ornamen-
tation that sends them across. They
do right nobly by the next-to-shut
spot. In the wind-up, the four Tip-
Top Girls sell acrobatic dancing
and contortlonistic tricks satisfac-
torily.
In addition to the feature, the
film portion Includes a Ruth Ett-
lng short, Paramount News and a
'Popeye' comedy — quite a lot of
show for 40c top. A meagre audi-
ence at the late afternoon show
caught. Bees,
CAPITOL, N. Y.
Rudy Vallee is the whole show at
the Capitol this week with even the
line girls taking a week off. It's a
good deal of a responsibility, but
ho puts over a st.age band show that
has the vaudeville quality, and if
anything, he's a bit too shy on band
numbers.
Opens on a dark stage behind a
scrim, with the band lighted by sec-
tions. Ho Is not seen until the first
number Is over when the white light
picks him up for three songs
through the mike, which at the. Cap
was not such a happy move, since
the horns were apparently In poor
shape and gave a harsh quality to
his voice. This section carried the
ancient Tavern number which he
makes too staccato and sings too
quickly to capture the" college effect.
, Red Stanley, announced as a
baritone find, bats over his comedy
numbers to pretty good effect, and
is folio-wed by Ann Graham, who
put 'Lost My Rhythm' over nicely,
but did not have them pounding too
hard with their hands. Stewart
Sisters fared but little better when
their turn came, but'Vallee and the
Kleswetter Octet got a rousing hand
for a succession of drinking songs,
winding up with the Maine Stein
Song. Also did well with a hlUbUly
try, with Vallee leading the vocal.
This was done with light effects and
put over In showmanly shape.
George Lyons clicked with his drum
bit, but the big hit went to Al
Bernle, who showed a full line of
samples and had Vallee feeding him
part of the time. He stays on too
long for the best results. Plenty of
applause to encourage him, but the
better trick is to leave them still
hungry. Finale was 'Annabel'
worked up with the whole troupe
except Miss Graham. It made a
rousing finish and the applause
which brought the curtain call was
real.
Vallee sticks to the etage through-
out, even when he la working In the
dark with the accompaniments to
other numbers. He keeps the show
moving at a smart clip, but none of
It gets the best of the horns.
Feature is 'Age of Indiscretion'
(Metro), a new Hal Roach 'Our
Gang' that Is a comedy classic, and
the newsreel. Business good. Chio,
CENTURY, BALTO
Baltimore, May 17.
With screen feature 'Les Mlser-
ables' (UA) consuming 109 mlns.,
some slicing of stage show was
necessary this week, so vaude was
pared down to four frames. Like-
wise, with so heralded a feature, no
names of note grace the stage side
of bill, and apparently none are
needed. Biz was big first show
opening day (Friday)r
Bill starts snappily and rivets at-
tention right through, packing
plenty variety and gusto. Begins
with 6 mln. turn of Beehee and
Rubyette troupe, six males In gladi-
atorial garb who march on with
scarlet scrapes thrown over shoul-
ders and settle down to a fast and
fancy display of very good pyra-
miding and tumbling.
Next Sammy Lewis and Pattl
Moore, who groove with rapid med-
ley of eccentric and straight hoof-
ing, plus interpolated chatter. Gags
are rather dated, but of type that
prove seaworthy. Fat male stooge
appears brlefiy for two bits. Act is
closed nicely with strong stair dance
by billed twain.
Bert Walton strolls on next, and,
with assistance from white-face
tenor, Arthur Matthews, builds up
for 20 mlns. Walton looked loads
better than when last around, year
ago. Humor has been hiked up
several notches and his talk isn't
exactly commonplace. Makes mar-
velous use of Matthews as a foil,
though the operation does seem a
bit protracted.
Closing, Helene Denizen's flash
act. Carries swell sets, effects and
props. Miss Denlzon disports twice,
debuting with a toe routine, and
closing with a bubble dance which
is, Incidentally, first one town has
seen. The bubble bit hau her well
clothed, and seems designed to dis-
play dancing flair rather than un-
draped flesh. .Interspersed between
the billed lass' routines, a long-
legged lad pedals oft an aero tap
dance, and the Three VloUnettes,
which at show caught were but two,
do some vocal and fiddle duetlng.
The two gals also play piano ac-
comp for Miss Denizen's opening
toe dance.
Flanking stage and screen fea-
tures are Harvey Hammond's or-
ganlog and Metrotone newsreel.
Nice house.
STANLEY, PITT.
Pittsburgh, May IT.
Bang-up show composed of two
Items, Lupe Velez, the hot tamale,
and Paul Ash, and It packs a punch
all the way. With two additional
marquee names on screen, William
Powell and Ginger Rogers In 'Star
of Midnight' (Radio), entire set-up
carries plenty of b.o. and -wallop and
should have no trouble delivering.
With Ash Is his 'Cavalcade of
Stars,' and, although the five-year-
long pride and Joy of the Windy City
is practically unknown here — It's his
first' visit to Pittsburgh — the native
mob won't forget him In a hurry.
He sells everything he has shrewdly
without too much fanfare and ker-ps
fairly well In the background ex-
cept when the situation demands
otherwise.
It's chlefiy La Lupe's click, how-
ever. The diminutive Velez works
In the middle, using a male pianist
and coming out In a feathered white
evening gown. Not the first time
for her around here, she made .a
personal several years ago at the
Penn and later came back in Zleg-
feld's 'Hot Cha,' but .she's never
registered so heavily. Lupe's long
suit is still her mimicry, but her
impersonations are moro than Just
that — they're deadly cruel In her
take-offs on Swanson, Dietrich, Del
Rio and Hepburn. Curiously enough,
the one of her countrywoman Is the
weakest, but the other three are
devastatlngly brutal and funny. Gal
doesn't do merely another personal,
but goes to town, working like a
trojan at the slightest sign ot < n-
couragement and there was consid-
erable of that tonight. In fact, she
had a tough time getting away,
encored with Impression of Laurel
and Hardy, made a speech and still
had to beg off.
Opening trailer announces Ash,
and he steps out in immaculate eve-
ning attire, and down into the pit,
where he conducts an overture
called 'Parlem Fantasy,' featuring
Ray Saxe at the accordion. From
then on it's slapbang right through,
with Keche Twins, Vic and LaMarr,
two boys and two girls, swinging
Immediately Into some dizzy acro-
batic dancing that received the sort
of hand usually reserved for next-
to-closing turns. They're followed
by two vocalists; an attractive
femnie and a nice-looking Juvenile,
whom Ash announces as new dis-
coveries playing their first profes-
sional engagement here, and stand-
ing at opposite ends of the stage
with individual mikes, both of them
reveal nice voices and get over neat-
ly. Gal remains on singing an In-
troduction to ballroom dance, of
Dave and Hilda Murray on full
stage. It's the first of three spots
for the Murrays, the best of 'whltH
Is their closing number, burlesques
of international modes of ballroom-
ology, with their stepless Scotch
Impression the most amusing.
Velez is on next, and, while she's
working in two, band moves from ♦
pit to stage, and after that Ash
swings into his old presentation
stride. Saxe mops up with every-
thing h6 does, hoofing a number of
the better-known routines while ac-
companying himself on the sax, then
adding some lariat work to his other
troubles, and winding up strong
with some acrobatic stuff while
tooting away at two clarinets.
Standard t^vo-man team of Bayes
and Speck, who have corraled some
new material since their last ap-
pearance here. likewise have .an
easy time of it, collecting laughs
from start to finish and ending
solidly with their familiar but still
surefire train bit. For a finish. Ash
has the whole roster parading
across the stage Individually, and
also brings Velez back, who plugs
the m.c. That long walk across the
stage for the two of them at the
end is a bit v.'ea.'k and a stronger
curtain might possibly have been
devised. Cohen.
FOX, BROOKLYN
'Come on, folKs, wake up!'
This is Henny Youngnian, m.c,
speaking, after he Introduces Ron-
nie Van and Kam Plain, a three-
some in Gay Nineties costumes who
sing old-tlmo pop tunes.
In the current show singers solo
back of the orchestra which plays
on the stage, and the sight acts like
Maurlne and Norva; and Frank and
Harry Seamon, tumblers, perform
in front of the band. Back of the
orch Is a raised stage. Cook and
Brown, a colored pair of tappers,
also perform on this upper deck.
Others are Lasavlo, a singer, and a
harmonica quartet, winners of the
theatre's amateur contest of the
week previous. Lasavlo is Intro-
duced by Youngman as an opera
singer, but he sings here before a
mike Just the same, although ap-
parently ho shouldn't. The ama-
teurs also use a mike.
Stone and Lee and the Seanrion
pair provide the comedy on the bill.
The regluar line of 12 girls open
and close the proceedings, but hard-
ly- more. Probably Just one of those
weeks for the kids. Biz not so hot
when caught, and Maurine and
Norva, who are a graceful pair, lend
a real color to the finale Spanish
number offered by the line and
takes in the whole bill for a bow- off.
Previou.sly this p^ir doo.-j the
bolero to Ravel's music, and follows
this up with a rhumha to the Cuo>i-
racjia music. Show runs fast
i enough and okay that way. Shan-
Wednesday, May 22, 1935
V4RIE1¥ HOUSE REVIEWS
VARIETY
21
PALACE, N. Y,
When the Palace sells out these
days It la most unusual, but that'
the way It was Friday night. The
tapes were up and the customers
stood three and four deep for a
time. House pulled about the same
sized crowds when the film, 'Ro
berta,' played there not long ago,
but prior to and since then there
has been no such attendance since
the big time days.
House has three-way draw, with
the stage ehow, although good
enough entertainment, probably the
least Important. The feature, 'The
Scoundrel' (Par), which Is Noel
Coward's debut In films, is credited
mostly, with the secondary attrac
tlon for the weekend being Major
Bowes' radio amateurs.
'Roberta' figures In the bill
through Tamara topping and faring
excellently In the- keystone spot o
the flve-act show. She was fea
tured In the musical comedy, ;
Broadway standout last season,
and a clean-up on the road this
season into the winter. The at
tractive Russian warbler starts
with 'Lovely to Look At,' which was
In the pix version, but not the
ehow. Slic naturally includes
'Smoke Gets In Your Eyes,' the
number credited with making the
show click. Her Russe ditty of
former appearances is used for en
coring.
There are elements of variety re-
calling the days when vaude was
In high. Tamara's class is given
contrast by such acts as Bobby
May, Buster West and Lucille
Page, and the De Cardos.
May, In the deuce spot, sets the
pace. He is a good enough club
swinger, but a better ball manlpu
lator. Impression of an old time
Juggler won smiles. May's finale
trick, having him upside down
throwing balls on a xylophone and
playing a tune, looked a topper for
any present-day manipulator.
Comedy assignment for the bill
Is given "West and the third mem-
ber of the act, Charles Eaton, turn
going on fourth and a natural
there. Miss Page seemed bored
when getting that flossy bawling
out speech oft her chest, but when
she started the bizarre first dance
number, she was sailing pretty and
the numbers with the agile West
sent the act off with the best score.
Turn has versatility and punch that
count.
Six De Cardos, closing the show
with teeter board acrobatics, isl the
flash. Kid member's somersault-
ing pirouette off the board looks
like one of the best feats. Open-
ing the show is the Jeanne Deve-
reaux dance combo which has Foy,
Tucker and Johnson, and also the
tapping Jack Seymour. Ihee.
ALVIN, PITT.
Pittsburgh, May 17.
No doubt figuring Shirley. Teni-
ple's 'Our Little Girl' (Fox) was
draw enough, management didn't
bother much with the stage and
presentation looks it. Show's pretty
spotty and doesn't hang together
at all.
Although composed of four vaude
acts, it's being billed as a unit un-
der the title of 'One Hour with You,
and chorus opening carries out this
idea. Gals are in boxed clocks
showing times In a dozen different
cities, and start off swell with a
tap routine that sounds like tick of
pendulums. It's dragged on too
long, however, and effectiveness is
lost when each of the chorines steps
down front for a vocal bit with spe-
cial lyrics designed to fit the city
she represents. Cut In half, It would
have been a striking novelty, but as
it stands whole thing Is pretty mo-
notonous.
At finish five femme trumpet
players, costumed alike and part of
Irene Vermillion's turn, come out in
one for a fanfare and full .stage re-
veals a male pianist before Miss
\'ci-million makes her first entrance.
Acrobatic dancer's act has been
s:i:it into three sections here to give
)r. oscntation a spread, but it doesn't
Jicip her any apd shortens her re-
t\ini.s. She's off practically cold at
tii'^ end of the first session.
.She's followe'd by HarrLs and
Shore In what starts out to be a
classy ballroom routine, but turns
out to be a burlesque, and a good
one, of that terp form. Gal, par-
ticularly. Is a first-rate come<lienne
and her mugging with her grotesque
positions makes it a cinch for the
team. They had to beg off, with
speeches and everything. Too much
concentration on dancing in the
first part, since Miss Vermillion's on
again at this point, this time with
the house line. In a 'Spider and the
Fly' routine. It's her best moment
and permits her to remove the
wraps for the first time.
Edgar Bergen, ventriloquist, fol-
lows, assisted by a femme, in his
well-known sketch, 'The Operation.'
It's a first-rate 10 minutes, and
tliough a strictly talk act Invariably
slows up the proceedings, Bergen,
as a matter of fact gives this show
some life. His routine ot chatter,
u.sually pretty stale In this tyi)e of
turn. Is fre.sh and he registered an
out-and-out click. In blackface,
"veteran Paul Mall comes up witli a
hodgepodge of song, dance and gags
In tlic old-fashloncd )nannor and
give.'i the layout a weak next- to-
ol o>:|ng.
I-'or ;i finish it's tlie line again in
a Hawaiian ni.imbor, with Miss Ver-
nillHon coming on near the close to
absorb the remainder of her bag of
tricks. She brings the femme
trumpeters on once more and winds
up In a rash of brass and spins.
Bernle Armstrong at the organ
has another community songfest,
and It's been his job for the last
few weeks to accompany an ama-
teur winner at the end of his own
turn, since most of the prizes have
gone to vocalists. Current tyro is
a baritone who sings 'When Irish
Eyes Are Smiling' as l£ he had all
day to do it. Cohen.
Metropolitan, Boston
Boston, May 17.
Tag on this week's offering Is
'Hollywood Hooey,' and the Idea Is
thinly carried out as a musical
comedy. HoUj-wood flash In the
cast are Baclanova and Joaquin
Garay, latter billed as 'Hollywood's
newest Ramon Novarro.' Both the
filmland entries sing. Miss Bacla
nova vocals a number from the
operetta 'Du Barry' and closes with
a gypsy type of vocal that won her
moderate recognition, but which did
not demand an encore. The Rus-
sian ex-star Is nice to look at, sings
a smooth but unexciting number,
and, among other good things-, she
does not say she's glad to be back
In Boston.
As for Garay, who winds up the
unit, he does not . do so well with
his medley of pops until he goes In
for comedy. That's on his closing
number, when he does English and
wop dialect. This last try saves
his act an« he leaves the stage with
many more friends than when he
finished his opening medley.
There's a lot of production and
scenery throughout which make the
unit look rather Important; and
where the Hollywood people leave
off In the final analysis, the others
in the layout pick it up and raise
the standard to reasonable heights.
Ernie Stanton is a great help on
this score, and so are Miriam and
Mann, mixed team, who unwind an
extreme moderne dance that clicks,
This comes as the climax of a pro-
duction number with the Ellda Bal
let, spilt evenly In white and black
costumes, who come out from be
hind scenic panels in a dazzling
ultra-ultra set for their routine. One
of the highlights of the show.
Stanton does an office skit that
permits him to unload some of his
slippery, suave patter with his
Polack stooge. A telephone bit
aided by the funny pantomime of
the stooge. Is good material. Then
there's the very good give-and-take
act with his stooge In the audience,
who comes upon stage with roller
skates after they've had their verbal
duel. Not to be dismissed lightly
is the cleverly routined challenge
dance, immediately following, in
which Stanton tempts his roller-
skating partner to duplicate his
hoofing. Fair clicker is a George
Arliss imitation by George Freems
in costume.
Anita Jacoby, In the opening
frame, sets a good pace with her
fast acrobatic taps. Three Dodge
Brothers, rough-house hoofers, ap
pear to be ace tappers who have de
elded that it's slapping each other
around that they need to pep up
the routine. Result of this added
note Is that they don't quite get
serious attention until they close
with a straight challenge.
For an extra girlie fiash Harry
Gourfain has imported 12 'Holly
wood Beauties' to augment the IC
house ballet gals, and the effect Is
a Boston edition of the Rockettes
idea. This was particularly notice
able on a high kick number opening
the show. In which the gals line up
for a nice fiash. In the last stages
of the production the 12 Imports
merely dance on for background
while the ballet rips off a hotcha
rhumba number that paves the way
for Baclanova's appearance.
House band in the pit. Fablen
Scvitsky's overture, also in pit, is
'Southern Rhapsody.'
Goln' to Town' (Par) on tlie
screen. Biz off at evening show.
Fox.
EMBASSY, N. Y.
Celebration In London of the 25th
anniversary of King George's reign
Is elaborately covered by Fox and
Its English affiliate, British-Movie-
tone. It is done partly in color by
British-Movietone, -with claim that
this is the first time newsreels have
been tinted. While the color job
by Dufaycolor isn't good, the jubi-
lee procession becomes impressive
by its use. The reds seem too prom-
inently defined, while other colors
lack posltiveness.
In addition to the pretentious
ceremonies, the regal cavalcade and
the cheering caught by the cam-
eras, Fox record.? a goodly portion
of the King'.i address to his lords.
Second most important Item on
this week's bill is the visit to
Washington of 4, .500 farmers who
hear the president on their prob-
lems. Roosevelt gives them the kind
of a talk that brings friendly
lauglis, not saying much of Import-
ance, concerning their plight. Par
photographed this, also seeking out
a few farmer.s for their views. They
said little, too.
Hearst has Mary McElroy, recent
vidnap victim, pleading for the lite
of one of the men why snatched
lior. She makes a good screen sub"-
Ject. Rest of the show rather
lightweight In character, but varied.
From Europe the reels sound a
fairly Important note as Hitler ad-
dresses May Day throngs (Fox)
and Russia gives Its mute answer
to the German dictator In an Im-
pressive parade of its army's might.
Par brought over the Russian nega-
tive and has It here as an exclusive.
The Hungarian parliament con-
siders vital European problems, ac-
cording to another clip which
merely photographs delegrates, fall-
ing to get cameras inside.
Maxie Baer recuperates in New
Jersey from a powder sting and
Braddock, with his family, is pho-
tographed. In the sports column,
also, arc opening of races at Bel-
mont (Fox); barring of Babe Dld-
rlkson from a golf tourney (U);
Important track meet at Princeton
(Pathe) and another walking race
(U), but nothing at all on baseball.
L*w Lehr's efforts to Inject a
laugh this week In connection with
a farmer and his two trained bulls
fall rather flat and Fox's fashion
contribution on lace styles this
week Is less pretentious than usual.
Par greets Admiral Byrd on his
return, getting intimate glimpses
of his animals and penguins, and
Pathe goes aboard the new French
liner, Normandie, also photograph-
ing a new German passenger pal-
ace of the seas. Hitler seen here
again.
'Fish from Hell' (Marine Pic-
tures), In which an offscreen an-
nouncer poorly covers a fishing ex-
pedition, included on the show this
week. Business pretty good Sat-
urday afternoon. Char.
MAE $17,500 IN CINCY
Whole
Town Perks Up
Product
on Good
Cincinnati, May 21,
Sweet assortment of product this
week and biz of downtown houses
Is best for quite a spell. Cool
weather and light rains were b.o.
aids first half.
'Goln' to Town' Is fronting, its
$17,500 for the Albee being J2,500
better than Palace pull on 'Our
Little Girl.' Shubert, only combo
stand, normallng with $10,000 on
'$10 Raise' and 'La Vie Paree' revue.
Estimates for This Week
Albee (RKO) (3,300; 35-42)—
'Coin' to Town' (Par). Mae West
naturaling for $17,600; swellest fig-
ure here since 'Roberta.' Last week
'MIserables' (UA), $13,500.
Palace (RKO) (2,600; 35-42)—
'Our Little Girl' (Pox). Shirley
Temple a romp for merry $15,000.
Last week 'Frankenstein' (U),
$12,500.
Shubert (RKO) (2,200; 25-42-55)
—'$10 Raise' (Fox) and La Vie
Paree revue. Picture brought back
after recent Jerking from Capitol on
single day showing. Maybe $10,000,
fair, same as last week on 'Night
at the Rltz' (WB) with George
Olsen^band and Ethel Shutta.
Capitol (RKO) (2,000; 35-42)
•MIserables' (UA). Transferred from
Albee for second week, $6,600, good.
Last week 'People Will Talk' (Par).
$3,800, light.
Lyric (RKO) (1,500; 26-30-40)
'Frankenstein' (U). Switchover from
Palace for second week, $5,000, nice.
Last week 'G-Men' (WB) a holder
on, $4,000, following $12,600 on first
seven days at Albee.
Keith's (RKO) (1,500; 35-42)—
•Dinky' (WB), removed after four
day.s, and •In Callente' (WB). Jackie
Cooper at a disadvantage with
Shirley Temple competlsh, and
'Dinky' was Just that at $2,100 for
Its four days. 'Callente' In line for
$1,500 on last half. Last week
'Black Fury' (WB), $4,200, tame.
Grand (RKO) (1,200; 25-30-40)—
'Thin Man' (MG). Revlvaling for
$3,000, okay. Last week 'Star of
Midnight' (Radio) (2d wk). $2,700.
Pic drew $11,500 on first week at
Palace.
Family (RKO) (1,000; 15-25)—
Baby Face Harrington' (Col) and
Eight Bells' (MG). Split, $2,300,
nice. Last week 'No Ransom' (Ind)
and 'One New York Night' (MG),
separate, $1,900.
Strand (Ind) (1,200; 15-20-30)—
'Behind Green Lights' (Mon)
$1,400. Last week 'Princess O'Hara
(U), $1,200.
MAE AND SHIRLEY VIE
'Town' and 'Little Girl' Strong in
Indianapolis
Indianapolis, May 21.
(Best Exploitation: Circle)
Mae West' in 'Goln' to -Town' will
do a strong $12,000 In nine days at
the Circle. This does not equal
marks of her previous pictures at
this spot, but very good. Shirley
Temple In 'Our Little Girl' at the
smaller Apollo Is hitting a dandy
$8,000 pace in first week, and look.s
good for a sure hold-over. Small
capacity and avalanche of kids at a
dime a head shortened week-end
take.
Tying In with Old Gold cigaret
window displays In downtown drug
stores on Mae West and getting a
splendid showing of cards In two
hundred buses were highlights of a
good canipaign given 'Goln' to
Town' at the Circle.
Estim'ates for This Week
Apollo (Fourth Ave.) (1,100; 25-
40)— "Our Little Girl' (B'ox). Do-
ing better than previous Temple
pictures with good prospects of an
excellent $8,000 gross. Last week
'Hoosler Schoolmaster' (Mono) was
thin at $2,500.
Circle (Katz-Feld) (2,600; 25-40)
— 'Goln' to Town' (Par). Very good
on a nine-day run with a take of
$12,000. Last week 'Bride of
Frankenstein' (U) was yanked out
on five days of Its holdover after
drawing only a bad $,1800.
Lyric (Olson) (2,000; 25-00-40) —
'Cowboy Millionaire' (Fox) and
vaude. Par at $7,000. George
O'Brien always does well at this
house. Last week 'Dinky' (WB) and
'It's the Tops' stage unit was mild
at $6,250.
Loew's Palace (Loew's) (2,600;
25-40)— 'Les MIserables' (UA), Fair
in Its second week at $3,800. Last
week same pic did good $8,000.
ALBEE, BROOKLYN
If the Albee slashed Its prices to
draw crowds, the plan seemed a flop
Friday night. With an excellent
five-act bill on the stage and 'The
Scoundrel' (Par) on the screen, the
house was hardly half-filled. It was
a typical Albee audience, only the
theatre grossed less dough In drag-
ging them In.
Five-turn layout was good enough
to play In standard fashion, but the
management or booking office, or
both, decided It should be m.c.'d,
and chose Eddie Peabody, the head-
liner, for the job. All this tended
to do was slow up the proceedings
so that the layout ran 67 minutes,
when it should have consumed 60 at
the most. Peabody is a likeable
enough Introer, though an unfunny
>ne. but as a novelty musician he
3 one of the tops. Holds down the
next- to-closer here, playing the
banjo, harp-guitar and violin, and
t)ri)vo.s the usual 100% eock. If any-
body rates as a virtuoso, Peabody
does.
Bill opens conventionally with the
(Continued on page 69)
SOGGY OMAHA GOES
FOR 70WN' AND 'GIRL'
Omaha, May 21.
( est Exploitation: Omaha)
Rain has been the schedule dally
past two weeks, sun showing
through only once in the fortnight.
Strike of street carmen also drags
on, with no attempts at settlement,
and begins to look like a fixture.
Despite these adverse conditions
week will see some exceptional
money because of quality of films
and plugging given them.
Community Playhouse wound up
Its season last week ending the
only outside competition to pictures
Exploitation on all attractions
creditable and effective, but Omaha
gets credit for most 'gags and
hardest work.
Estimates for This Week
Orpheum (Blank-Tri-State) (2,976;
26-40) — 'Our Little Girl' (Fox)
and 'Harrington' (MG) dual. Head-
ed for a record, around $11,000.
Last week 'One New York Night'
(MG) and •People Will Talli' (Par).
Over expectations at $7,250.
Omaha (Blank-Trl-State) (2,100;
25- 40) — 'Goln' to Town' (Par).
Headed to the biggest week the
house has had since its recent reno-
vation. If holds to opening pace
sure holdover. Started for nine
grand and can do it by steadying
after week-end. Last -week 'Riche-
lieu' (UA). Brought In Arliss fol-
lowing to satisfying business, but
not enough for a sock. $6,000 good.
Brandeis (SInger-RKO) (1,200;
26- 35-40)— 'Black Fury' (FN) good
enough to get the house back to
single feature. Timely because of
car strike, but can't get the women.
Doing its part at $4,300, Ln^st week,
'Case of the Curious Bride" (FN)
and 'I'll Love You Alway.s* (Col).
Programmers get average $2,850 in
five days.
Portland Indifferent,
'Miserables' Suffers
Portland, Ore., May 21.
(Best Exploitation: United Artists)
Parker's UA plugged heavily on
'Les Mi.serables,' but the Vic Hugo
story has too much tragedy. It reg-
istered well and collected rave.s but
not living Up to the heavy Helling
pre.s.'jurc.
With its feature pic 'Four Hours
to Kill,' the Paramount ran in 'Last
Wilderness.' an Indie booking with
Howard Hill, national archery coleb,
In person and on screen. Par a.l»o
lias vaude with Three Little Pigs in
three hour program. Parkcr'.y UA
wrung the last dime out of 'Reck-
less' last week and that was none too
much. Exploited that pic for seven
weeks and held it for nine days,
which was all It was worth in this
burg.
Mayfalr connected for a break this
week with 'Let's Live Tonight' i)ush-
Ing that house over the toj) for aii
extra grand. Good enough bl-/- at the
Broadway with 'Mark of Vampire.'
Barne.", circus provided two-day op-
po.slsh.
Estimates for This Week)
Broadway (Parker) (2,000; 25-40)
'Mark of the Vampii-c' (.MG^ Get-
ting good play i.n hoi-|-or an;;!o ;in(l
coring for good (;nongh $5,000. Last
week 'Black Fury' (FX). Ansvnrod
Men' Brooklyn's
Topper at $27,(
Dietrich Surprise
Brooklyn, May 21.
(Best Exploitation: Par)
Plenty of good fiickers in down-
town area with plenty of price-
cutting, to boot. Circus played her»
last week and took away a pile.
Managers of the downtown the-
aters aren't feeling any too happy
over present b.o. setup. New and
revised .scale of prices at the Par
with fifty-cent top and two-bit low.
'G Men' on the screenr packing 'em
In. Looks like beaucoup $-7,000
with possible holdover for added
two weeks.
Another headache In Roro Hall
sector to theatre operators Is Trans-
Lux which is now offering full-
length pictures plus news clips.
Top of two -bits is producing
healthy play at this small house.
Albee Is playing 'Scoundrel of 49th
St.' to fair-sized audiences. Strand
for a change, appears to be perking
up considerably, giving 'em the new
Dietrich fiicker .'Devil Is a Woman*
and 'Party Wire.'
Joe Lee, at the Par, , used all pos-
sible sources to exploit the Cagney
pic. Bucked the circus opposition
with several hundred three sheets,
24 sheets and 100,000 circus heralds.
Also 'G Men' tteup with Bernarr
Macfadden's True Detective Maga-
zine. Fifteen thousand copies of
the mag distributed free of charge.
Reserves had to be called out to
handle crowds at b.o. Lavish dis-
plays in windows, lobbies and
gazette contests,
Estimates for This Week
Paramount (4,000; 25-35-50)— 'Q
Men' (WB). Going like a cyclone
this week. A splendid $27,000 In
view. Last week 'Go Injo Your
Dance* • (FN), received a good
$16,700.
Fox (4,000; 25-35-50) — 'Awaken*
Ing of Jim Burke' (Col) and staga
show. Mild $121000. Last week '8
Bells' (Col) $12,000.
Albee (3,500: 25-35-50)— 'Scoundrel
of 49th St.' (Par) and vaude featur-
ing Eddie Peabody. Fairish $15,000.
Last week 'White's 1935 Scandals'
(Fox) $12,500.
Loew's Metropolitan (2,400; 25-
35-50) — 'Age ot Indiscretion'
(Radio) and vaude featuring Eari
Carroll Vanities with Mitchell and
Durant. In vicinity of $15,000. oke.
Last week 'Cardinal Richelieu' (UA)
$14,500, oke.
Strand (2,000; 25-35-50)— 'Devil Is
a Woman' (Par) and 'Party Wire*
will do In region of $6,000, satisfac-
tory. Last week 'Love in Bloom'
(Par) and 'Men of the Hout*
$3,500, weak.
CLEVELAND
(Continued from page 10)
cnstein' (U) and Rimac's ork,
$14,600.
Hippodrome (WB) (3,529; 30-40)
—'Our Little Girl' (Fox). Coming
after two veeks hold-over of 'O
Men,' and pushed nicely, about
$13,500 is indicated. Last week, sec-
ond week of 'G Men,' (WB) $8,000.
Allen (RKO) (3,000; 25-40)— 'O
Men' (WB). Moved from Hippo-
drome after two weeks run, a new-
policy between two houses that al-
ways doesn't work, looks like $3,000.
Last week, 'It's a Small World'
(Fox) pulled In only $1,950 on half-
week run.
Stillman (Loew's) (1,872: 25-35)—
'McFadden's Flats' (Par;. Too
much hokum for a downtown spot,
but liked enough to cash In a- mere
.■JS.SOO. I^st week a shade better
with third week liold-ovcr of
Marietta' (MG), hitting $4,800.
Both far below standard, however.
heavy prcH.Mure for okay $5,400.
United Artists (Parker) (1,000;
25-40) — 'Les MIserables' (UA).
Proved too psychologically mloer-
:ible to break any records, but reg-
istered well and getting fair $5,500.
Last week 'Reckless' (MG). Got
every dime possible, $6,600 on nine
days.
Paramount (Evergreen) (3,000;
25-40J— 'Four Hours to Kill' (Par)
ind 'Last Wilderness' (Ind) with
vaude and nppoarance ot Three Lit-
tle Pigs, fair $C,000. Last week
Devil Is a Woriian' (Par) and 'It's
a .Small World' (Fox) with vaude
di.sap))ointlng at $5,700.
Orpheum (Hiimrlck) (2,000; 23-40)
— 'Mr. Dynamite' (U) and vaude.
Hitting average pace for this hou.se,
fair $-1,500. Last week, 'Right to
Live' (WB) and 'Strangers All' (Ra-
dio) and vaude. Closed a bit under
par at $4,200.
Mayfair (Parker-Evergreen) (1,-
400; 25-40)— 'Let's Live Tonight'
(Col). A swell brouk for this small
house and should hit a biimpcr
$;t.000. La.st week '.Stolen Harmony'
(Par> and '.Strange Wives' (U). Did
hetler than expected with okay
$2,800.
Mueic Box fllamrlok) (1,000; 15-
25)— 'Whole 'J'own's Talking' (Col)
and 'Wliit(! I^ics.' J-)(ith second run
:ind fairly fnr Sl.HOO. Last week
'Kniic !■(;.■ CIKO) :uul 'Woman In
ll'-tV Sci-iiMil riiu combo col-
lecu-d an okay $1."00.
VARIETY
Wednesday, May 22, 1935
isx
ROSEMARY AMES • JOEL McCREA
LVLE TALBOT • ERIN O'BRIEN MOORE
Produced by Edward Butchtr
D'mcttd by John Robwtton
From tho story ''Heaven** Gate"
by Flortnct Lolghtoii Pfalxgraf
W< < sduy, May 22, 1935
VARIETY
23
r
i
iAEN HID THEIR DARLINGS WHEN^GAUCHO
GREW ROMANTIC!
Mi
^1 "^jW
Warner Baxter in a role more
dashing than his "Cisco Kid"...
as the adventurous, reckless king
of love ... in the Argentine, where
love is king. A gay charmer who met
his match in a matchless beauty
the only woman who dared deceive
him. Melting melodies! Moon
kissed nights! The fiery, fasci
noting Cobra Tango
WARNER
BAXTER
KETTI
SALLIAN
'„ ' nil
m
a B. G. DeSylva Production
with
VEIvOZ & YOLANDA
ToJay s Jancing sensations
Directed by James Tinlinf!. Screen play by
Eme>r Pascal anJ BraJley Kitiff. From an
\ original story by GorJoa Morn*.
24
VARIETY
P I C ¥
E §
Wednesday, May 22, 1935
EXPLOITATION
By Epes W* Sargent
Plenty for 'Miserables'
Baltimore.
House p.a. .Herb Morgan and Unit-
ed Artists' Mark Silver collaborated
in comprehensive campaign for 'Les
Mlserables," current at Loew's Cen-
tury. Tied In with contest conducted
by newspaper ^nd Norge refriger-
ator and permitted use of stage for
presentation of prize to winner;
also let lobby be bedecked with tliree
refrigerators. In return got different
700-llne ads In newspaper gratis.
Also got displays In main and 26
branch public libraries. Three dept.
store windows had stills and cards
Inserted In 'em; another store put
10,000 book-markers in packages
wrapped during week for patrons;
radio station played a transcription
on pic; promoted co-op ads with
clothing store, laundry. Got official
permlsh from school board to have
teacher plug pic to pupils.
Had Inserts put In all loaves of
bread sold by A. & P. Co. stores dur-
ing week. Had classified ad promo-
tion tied-ln with newspaper. .Tames
Hepbron, managing director of Balto
Criminal Justice Commlsh, wrote an
article on the flliri which was carried
in newspaper. Had letter heralds
in a B and" 10 store, Inserts in all
Liberty magazines, taxi bumper
strips, imprinted napkins in two
eateries, and table cards in two more
beaneries. Two national tie-ups
were used here — Kaywoodle pipes
and Cossette dresses.
'Black Fury' Fitted In
Tram strike In Omaha mostly a
detriment to theatres, but managers
are turning around and using the
."jituatlon considerably in exploita-
tion. This tlmo It's John Qulnlan
and Louise Cotter of the Brandels
theatre. Advance plugging for
'Black Fury' they incorporated the
strike angle in the dally ada and
other billing. House, of course,
cou. 'n't take any attitude or show-
any tendency towards either side,
but did make the most of the film
by ofterlng it as a treatment of
strikes and labor conditions. Thl.s
not only Interests both sides, but
also the public who has to take It
till the controversy is settled,
Don't Kid 'Em
since the League of Decency in-
fluence there seems to have arisen
a tendency to steam up ads for
comparatively tame pictures by pre-
senting sex suggestions through
steamy catch lines. If they do not
match the' film situations there's
presently going to be a kickback
from the cash customers. There
may be sorhe box office reaction to
the lines still, but if It continues
It will presently occur that ■ even
the moat skillfully written lines will
mean absolutely nothing by way of
influencing business, and it will then
happen that when a story witli a
Btrongly provocative plot does come
along it will mean no more to the
amusement .seeker than the same
lines applied to the innocuous and
slightly flat plots.
In other words, kid the patrons
too long and too frequently and
the point win presently bo reached
when no advertisement has the
slightest drawing power. People will
attend the pictures when they feel
like it, but they will not be In-
fluenced by the advertised menu,
nor can they be Induced to in-
crease the number of their a,ttend-
ances because of better pictures.
You cannot long continue to sell
hash and pate de fole gras with
the same set of adjectives. Do a
little editing on the ads.
Coffee and Cakes
Blrmlngbam.
Breakfast previewing idea was
used by the Rltz for the showing
Of 'Naughty Marietta.' Coffee, toast,
butter and jam was served to pa-
trons who got up early enough' to
attend a 6 a.m. show. House opened
at 6 and picture went on at 6:40,
Stunt was pulled in co-operation
with the 'News' and was similar
to breakfast showings In Washing-
ton and Baltimore.
In a city where taxi competition
Is keen one company advertised that
between hours of 1 and 2 and 6 and
7 jj.m. passengers would be taken
free to see the picture.
Sounds Good
John Weil, of Universal, is
sending out cards for barkeeps
to post. Read: 'For a Monster
kick try a Bride of Franken-
.stc-;n Cocktail. One sip and
you see monsters.' No formula
goes with it. Each barkeep
does his own.
Prettying Up the Burg
Yuma, Ariz.
Aa a civic gesture. In connection
with local 'city beautiful' move now
under way, Frank Gandolfo, mgr.
of the Yuma (Principal Theatres)
has kicked in with a suggestion for
an enclosed terrace in center of
town. To stimulate public interest
and In hope of helping bring In
ideas, Gandolfo is ofterlng three
prizes of $2B, $1B and $10, for best
plans submitted.
Yoicks! To the Hunt
Los Angeles.
Loew's State here has tied in
with the clty-wldo treasure hunt
being staged by the Better Housing
Exposition, giving display space In
Ita lobby and figuring to cash In'
through thousands of persjons be-
ing drawn to theatre, one of the
key points In the search.
BEHIND the KEYS
Philadelphia.
Independent Exhibitors Protec-
tive Ass'n of Philadelphia last
week elected Harry Field to the
chairmanship of the board to suc-
ceed Morris Wax. elected to the
presidency at a meeting a week
previous. Wax •was "also elected
national director of Allied States
to repre.sent this unit in the con-
vention now • In session in Atlanta.
William E. Butler, . Columbus
Stamper and Ray O'Rourke were
appointed to continue to hear
grievance cases between members
and Clarence Hexter, John Bagley,
Ray Schwartz and Ben Shindler
form a committee to take immediate
action on the premium question.
Traveling Sign
Capitol, N. Y., was using ah ef-
fective sign on 'Go Into Your Dance'
that is equally applicable to any
picture. Consists of a long box with
' ah end measurement of about 24x
12 inches, most of the front being
devoted to a window through which
can be seen an endless belt of cloth
on which is printed aa lengthy a
sales message as the length of the
box permits, the area being roughly
twice that of the box. A roller at
the rear keeps the belt in motion
and the sales mesaages are contin-
uously changing as the belt travels.
Rear roller la actuated by a slow
geared motor to permit feven the de-
liberate readers to catch the mes-
sage. Letters should be fairly large,
but quite an amouift' of message
B can be displayed. Box is hung
M parallel to the lobby celling and if
above the line of vision should be
tilted until the letters can be clearly
read.
Whiskers Too Hot
Indianapolis.
Inspiration which furnished Asst.
Mgr. Crouch of Loew's Palace with
the Idea to exploit 'Les Mlaerables'
met with opposition from the
Weather. Idea was to have usher,
made up with an abundant crop of
whiskers to imitate Jean Valjean,
drive the streets In a donkey cart
with open book of 'Les Mlserables'
displayed on the bed of the wagon.
First day out was one of the hot-
test this season, and usher made
frequent return trips to the theatre
to remove the beard and let his face
air off.
Played Canaries
Hartford.
For an entire weelc previous to
the showing of 'Naughty Marietta'
Jack Simons, manager of the Capi-
tol theatre, Hartford, secured a store
in a downtown section and staged a
canary concert,
Plastei-lng up the front with signs,
the exhibit was thrown open to the
public — admittance without charge.
Scores of canaries sang to tho tunes
of records played in the stores, and
created enough attraction to draw
crowd, comment and a prize for
Simons,
Lincoln.
Strand, Valparaiso, Neb., re-
named Town.
Rlalto, Arnold, Neb., faces clos-
ing as result of last week's election
which scheduled the town to re-
main under control of the blue
beaks.
Star, Hlldi'eth, Neb., opened this
week. Also, Springfield, at Spring
field. Neb.
Brlstow, Brlstow, Neb., closed.
M61vln Manske haa taken Over
the Avalon, Elgin, Neb., from
Preston & Cartonson.
L. J. FInske, Denver, Colo., divl
sion manager for Cooper enter
prises, was in for a confab with
City Manager Jerry Zigmond here
last week.
"Varsity probably will not reopen
until July 1.
Los Angeles.
Orange Grove, one-time legit, re
opens May 24 aa Grand Interna
tlonal to house foreign language
films. First pic ■ will be Swedish
elght-reeler, 'The Song to Her.'
tlon for Evergreen Theatres,, puts
Frank Newman, Sr., as president
and Seattle manager; Al Rosen-
berg, handling all theatres in
Washington outside of Seattle; Al
Flnkelsteln leaving soon for Port-
land to. head new Oregon divisional
offices.
Marlon, O.
Tracy Barham, general manager
of Southio Theatres, Inc., has
named Nat Turner as manager of
the Paramount theatre In Hamil-.
ton, succeeding George Fetick, who
has been made booker for the cir-
ctilt, which controls the Paramount,
Palace and Rlalto In Hamilton, the
Strand In Middletown and the
Palace and Harlon here.
S. C. Ideas
Spartanburg, S. C.
A bit tiu-dy with 'Life Begins at
Fortv,' due to congested booldng of
big MGM and Fox numbers, Caro-
lina, local top house, pulled a neat
one by having former country week-
ly reporter-bookkeeper-llnotype op-
erator-job man (Glen Naves), picked
to review show, to spot rural week-
ly interest for country folio. Re-
view, while pointing out some In-
adequaf'es, etc., rated big ■with ru-
rala because of country weekly at-
mosphere, extra space, etc., and lots
of RFD patrons thronged In to see
Editor Will, Naves left weeklies
for dallies 10 years ago, but his
memory came to the rescue.
At Asheville, N. C, Publix-Bam-
ford (6 houses) Manager Carl Bam-
ford has 'lined up' Cosmic Club of
approx 100 young business and pro-
fessional men Cosmics go in big for
underprivileged children rehabilita-
tion, etc.^ and line up shows, etc.,
among other recreation. Bamford'
keeps an eye on the situation (one
of his managers la a member of the
cliib!) and at opportune time In-
forma them he'll handle free 60, 100
or more orphans, etc., at one of his
smaller houses. Always a .good
newspaper feature story, plus much
good will and free advertising.
Mgr. Frank LaBarr of Ashevllle's
Imperial (Publlx-Bamford) followed'
ciie from some other mgrs. and se-
cured Boy Scouts 'Sequoia' cooper-
ation in a big way, adding a per-
centage spilt so the scouts could
further equip their drum and bugle
corps, thus Interesting all scouts
In western section of state. Show
a dally 'sell out'.
Mark WoUner, German violinist,
is ingeniously combining his pen
and brush work with the fiddle and
the, bow while visiting in the south.
Drew several press feature stories
with excellent paintings of Eu-
ropean, Aalatlc and South Amer-
ican scenes, painted during his con-
cert tours and displayed in Ashe-
ville. N. C.
Summer UniformB
One theatre Is aiming to shove
off on a new tack when the warm
weather breaks, due to a recent
comment from an elderly woman
patron. She told the boss head-
acher that she skipped the summer
shows last year because e'veryone
around his house looked so un-
comfortable. The girl cashier last
year wore a uplform coat buttoned
to the chin, as did the doorman.
Inside the girls wjio seated the
patrons, had similarly spruce look-
ing waists; cadet grey tunics worn
above white skirts. The manager
used to congratulate himself on the
trim neatness of the staff. But the
old lady told him they did not look
as summery as he imagined. In
spite of the air cooled house, thoy
suggested heat and discomfort, and
she stayed away.
This year the girls will wear
fluffy white wash dresses with a
generous "V to the neck, and tho
doorman will have a loose coat of
blue over a white shirt and soft
collar, with duck trousers. He will
add to the summery effect. Man-
ager doesn't know yet what the
effect will be, but he is going to
find out.
The day has passed when mili-
tary dreas and conduct Is the last
word. It was a good novelty a few
years ago, but the effect has worn
off and the stiff forma,llty of uni-
forms may very well give way to
a more Informal dress, particularly
for summer. The girls will bo given
three dresses each and allowed a
dollar a week for laundry work. If
they need more than the trio,
they'll have to buy them themselves,
so they will be careful of the orig-
inal setup. Dresses will be bought
at a slight increase over the whole-
sale price. Could be had wholesale,
but the mana.ger figures it's the bet-
ter policy to buy through the local
merchant.
Indianapolis.
Henry .Summers, manager of the
now shuttei'cd Indiana, la on a
three - months' tour of the Katz
houses as relief manager. Summers'
plan to return here about Sept. 15.
I. M. Halperln has moved the ex-
ecutive offlcea to the Circle theatre
for the summer months.
Akron, O.
Robert Menches, of the Liberty
theatre, named president of the
newly organized Akron Independent
Theatre Owners Association which
succeeds the defunct former organ-
ization. Other officers are: Wll-
lard Hart, vice-pre.sldent; J. G.
Deetjen, secretary, *nd A. P. Bot-
zum, treasurer.
Fire In the corridor In the rear
of the State theatre building
caused damage estimated at several
hundred dollars. Auditorium not
hurt.
Homer City, Pa.
Empire will be reopened shortly
after being dark for five years.
YoungsvlUe, Pa.
Herman Lorence, local exhibitor
for more than two years haa lost
his lease on tho YoungsvlUe the-
atre, and win launch an open air
theatre here In June. July 1 the-
atre win pass to Blatt Bros., of
Corry, Pa. Lorence will also in-
vade CJorry with an open air show.
Seattle.
With vaude cancelled at Para-
mount (Evergreen) decision to
close for .summer has been super-
ceded by plan to operate on dual
pix policy. Bob Willi.ams, assistant
manager, remains sls acting man-
agei-, with Frank Newman, Jr.,
slated to come from Portland, as
manager of house.
Roxy is new house opening
Thursday (IG) at Everett, with R.
E. Charles as manager.
Jfanagorlnl gctup now In opera-
Albany.
Schlne head(iuai'ters at Glovers-
vUle has put its office employes
on a five-day week for the next four
months. Employee throughout the
circuit will be given two weeks va-
cation with half pay this summer.
Seventy-five members of the Al-
bany Variety club gave a farewell
luncheon for Major Lou Lazar. For
the last six years Lazar haa been
Warner Bros, divisional manager in
Albany. Now he will go with the
Schlne circuit in Ohio.
Jack Retlaw, manager of the Avon
and Olympic, Watertown, has been
appointed district manager of
Schlne theatres in Northern New
York.
Winston-Salem.
C. L. Ambercrombie haa been ap-
pointed manager of the State thea-
tre here, one of the North Carolina
Theatre, Inc., chain: He trades
positions with H. S. Orr, manager of
the State, who goes to Wilson as
manager of the "VVilson theatre.
R. A. Blaylock remains here aa as-
sistant manager of the State.
F. MIddleburg, of Charleston, Is
having plans drawn for a new thea-
tre he will construct at Beckley.
New York City.
Gem and Majestic, former Lee
Ochs theatres in upper Manhattan,
acquired by Henry Suchman, in as-
sociation with the former opera-
tors, Yaffa and Freiberg. Houses,
now closed, are being renovated for
reopening in the fall under Such-
man's direction.
Bronx, N. Y.
Abe Ludacer, former manager of
the United States and De Luxe the-
atres, appointed manager of-^ the
Tower theatre, of the Leff- Myers,
chain.
Minneapolis.
Minnesota Amusement Co. (Pub-
llx Northwest) continuing expansion
program to reopen the Miner, St.
Cloud, giving It three houses in
operation In that town of 6,000 pop-
ulation. In recent months the cir-
cuit has added six theatres to its
chain. It now has a total of 72 the-
atres in operation, largest number
since the boom 1929 times.
Building Up
Advertising Is pretty much what
the Individual makes It. A stunt
can be skimmed over or it can be
developed to the fullest degree. For
example many theatrea made a ges-
ture toward Shirley Temple's birth-
day, getting out of it proportion-
ately what they put in, but the most
complete campaign to be reported to
date comes from Harrisonburg, Va.,
where the State theatre put about
all it could dig on the ball.
The house booked bapk 'Bright
Eyes,' gave a special morning mat-
inee for the children with free Ice
cream to all and 60 Shirley Temple
birthday books to the. early comers.
It Invited the orphans and it circu-
lated a birthday greeting to the
youngster signed by 2,300 school
children. This was sent to the stu-
dio and the house will get another
break in the papers when the ac-
knowledgement is received. Mean-
time the mayor was persuaded to
send a congratulatory telegram on
behalf of the community,
It all adds up to plenty of news-
paper space because Charles Roth,
who heads the outfit, went for it
in a big way, realizing that what-
ever centers attention on the the-
atre la publicity. He even promoted
a cake four feet square and three
feet high, to be dlsltlayed in a store
window and later in the lobby.
Exact Hatch
Figuring that Gladys Glad's syn-
dicate beauty column would form
the best tie in for the Mark Hel-
linger unit, Joseph M. Baird, of
Loew's Orpheum, N. Y., set up a
beauty parlor in the spacious lobby
of the house where two operators
from a nearby beauty shop gave
free manicures and finger waves.
Alongside was a 40x60 inch blowup
of one of Miss Glad's articles on the
care of the hair and hands. Juat In
case anyone was unfamiliar with
her news value.
Cost nothing, as the co-operating
shop used a one sheet to tell it had
supplied the operators with an eye
to future business. And It ripped
'em away from the kitchens up in
Yorkvllle. General Impression was
that the gratia beautlflers were
through Miss Glad's own efforts.
Helllnger also got blowups for hia
column, but he wasn't a patch on
his wife with the women folk, ap-
preciative of the wavelets and pink
fingernails.
Sizzled 'Lost City'
Lincoln.
Reaching a new high • in goofy
Ideas came here last week when
House Manager Bob WIntorsteen,
Orpheum, set the stage to plug 'Lost
City,' the serial turned feature. Hav-
ing a string of college boys on his
usher stalt, he rigged up a lobby full
of apparatus which bubbled, fizzed
and exploded all the livelong day.
Captioned it with 'You'll see
strange;' things than this In 'Lost
CltyV
Soft Drinks
About this time each year one or
more new summer drinks are put
on the market. Usually the stuff Is
Inexpensive and the company Is
willing to give an ample supply to
a theatre which 'will help push it.
The usual schemie Is to set up a
bar in the lobby, which has tho
double handl.cap of collecting a
crowd and possibly Impeding th»
incoming patrons and also of get-
ting the spot musay through drip-
pings. Another, and in some ways
better scheme. Is to merely issue
tickets good for a sample at soma
nearby soda bar, which will prob-
ably be glad to render the extra
service in return for posaible future
sales.
A third angle Is to cart the out-
fit around town with a free drink to
all who purchase a ticket to the
performance that night. In this
case special tickets should be Is-
sued good only on the day of sale^
or the advantage of making, busl'*
ness on off nights will be lost, many
of the ticketa being held up for
the week end performances. This
stunt works best 'where the theatre
la off the main thoroughfare. In-
quiry should be made of the police
as to the legality of the Idea or
there may be trouble.
Whatever stunt is used ,the com-
pany should be prompted to adver-
tise on their delivery wagons and
at all places where the drink la on
sale.
If there Is no new drink com-
ing along, it is often possible to
hitch up 'to some standard summer
tipple, but a new company will
probably be more eager for the ad-
vertising and more willing to co-
operate in the advertising. The best
push off would be to have the sam-
ples at the theatre the day before
the drink goes to the regular spots,
stressing the advance taste Idea.
But however it's worked, it's good.
Trick Folding
Getting out a trick throwaway,
Edward Selette, of the Albany
had recipients blinking for a mo-
ment as they read, 'Hooray! Beer
will be served at the Albany the-
atre, etc' But then they noticed
that a part of the right hand Bide
of the bill had been folded under and
when straightened out It was not
Beer but Beery. The 'y* was set as
far over as possible, with the 'Wal-
lace' In smaller type above.
At the slight extra cost for fold-
ing It gave Selette a handout that
drew Immediate attention, 'with A
resultant laugh, which helped.
Cost of the printing was laid off
to a furniture etore, which gets
the back for its own ad.
Spook Sho'ws
Chicago.
Midnight 'spook' shows, combin-
ing a pic chiller with some stiine
magic, is a consistent ballyhoo for
Unlversal's pictures, 'Bride of
Frankenstein,' 'Mystery of Edwin
Drood' and 'Werewolf of London.'
Wednesday, May 22, 1933
VARIETY
2?
HELD OVER
5th WEEK. Mayfair Theatre, Cincinnati
HELD OVER
5th WEEK. Filmarte Theatre, Hollywood
HELD OVER
3rd WEEK. Blue Mouse Theatre, Seattle
HELD OVER
2nd WEEK. Em bossy Theatre, San Francisco
HELD OVER
2nd WEEK. World Theatre, Minneapolis
HELD OVER
everywhere it has played
TOPS
'EM ALL
JAN KIEPURJV
MY HEART
IS CALLING
PHYSICAL DISTRIBUTION • FOX EXCHANGES • CANADA REGAL FILMS, LTO.
Wednesday, May 22, 1935
VARIETY
27
CALENDAR OF CURRENT RELEASES
Chesterfield ;if;° V^rT^'y.
Ircumstantlal Evidence. A mystery asking does circumstantial evidence con-
vict the innocent? Chick Chandler, Shirley Grey. Dir. Charles Lament.
67 mlns. Rel. March 30.
Death from a Distance. A stratosphere mystery. Russell Hopton, IL«la Lane.
Dir. Frank Strayer. 64 mlns. llel. May 1.
Qhost Walks, The. A mystery comedy. Cast. John Mlljan, June Collyer. ir.
Frank Strayer. 67 mlns. Rel. Dec. 1. Rev. April 3.
Girl Who Came Back. The regeneration of a girl crook. Sidney Blackmer,
Shirley Grey, Noel Madison. Dir. Charles Lamont, Rel. May 25.
Public Opinion. A drama of the greatest single force In the world today,
"Public Opinion." Lois Wilson. Crane Wilbur, Luis Albernl. Dir. Frank
Strayer. 6S mlns. Rel. March 15.
Shot In the Dark. College mystery. Charles Starrett, Marlon Schilling. Dir.
Chas. Lamont. 67 mlns. Rel. March 1.
Sona of Steel. A new deal drama of fathers and sons. Charles Starrett, Wm.
Bakewell. Polly Ann Toung. Dir. Charles Lamont 64 mlns. Rel. Dec. IB.
Rev. April 17.
Symphony of Living. A drama of sacrlbcc against a background of symphonic
music. Al Shean, Evelyn Brent, Charles Judels. Dir. Frank Strayer.
68 mlns. Rel. Jan. 16.
World Accuses, The. A woman's flght against the world alone. Vivian Tobin,
Russell Hopton. Dickie Moore. Dir. Charles Lamont. 60 mlns. Rel. Nov. 1.
Rev. M.irch 27.
Studio: Gower at Sunset, OITicei, 729 Seventh Ave.,
Hollywood, Cal. \*OIUmDia New York, N. Y.
After the Dance. Nancy Carroll, George Maysly. Dir. Leo Burgakov. Rel.
June 18.
Air Hawks. Ralph Bellamy, Tala BIrell and'Wlley Post. Dir. Al Rogell. Rel.
April 30.
Awakening of Jim Burke. Tough construction boss learns to respect his men.
Jack Holt, Florence Rice, Kathleen Burke, Jlmmle Butler. Dir. Lam-
bert Hillyer. 70 mlns. Rel. May 30.
Behind the Evidence. Newspaper man smokes out a master mind. Norman
Foster, Donald Cook, Sheila Manners. Dir. Lambert Hlllyer. 70 mlns.
Rel. Jan. 20. Rev. Feb. B.
Best Man Wins, The. Edmund Lowe, Jack Holt In a familiar outline. Flor-
ence Rice as the girl. Dir. Earle Kenton. 76 mlns. Rel. Jan. B. Rev.
Jan. S.
Broadway Bill. Race track story based on one of Mark Helllngcr's yarns.
Myi-na Loy, Warner Baxter. Dir. Frank Capra. 90 mlns. Rel. Dec.
S. Rev. Dec. 4.
Carnival. Cairnlval story of a man's search for a mother for his child. Lee
'J'rncy, Sally Ellers, Jimmy Durante. Dir. Walter Lang. 77 mlns. Rel.
Feb. 10. Rev. Feb. 20.
Death Flies East. Mystery In a. transport plane. Conrad Nagel, Florence
r.uce. Dir. Phil Rosen. 66 mlns. Rel. Jan. 19. Rev. March 6.
Eight Bells. Love and mutiny on the high seas. From a stage play. Ann
Sothern, Ralph Bellamy, John Buckler. Dir. Roy W. Nelll. Rel.
April 11.
Fighting Shadows. Tim McCoy, Geneva Mitchell. Dir. David Sclman: Rel.
April 13.
I'll Love Vou Always. A love that could not be crushed by adversity. Nancy
Carroll, Geo. Murphy. Dir. Leo Bulgakov. 68 mlns. Rel. March 20. Rev.
April 3.
In Spite of Danger. Auto racer goes Into the trucking business. Wallace
Ford, Marian Marsh. Dir. Lambert Hlllyer. B6 mlns. Rel. March 8.
Ford, Marl.-in Marsh. Dir. Lambert Hillyer. B6 mlns. Rel. March 8.
Rev. April 10.
Justice of the Range. Tim McCoy western. Dir. David Selman. Rel. May 25.
Law Beyond the Range. Tim McCoy Western. Blllle Seward. Dir. Ford
Beebe. Rel. Feb. IB.
Let's Live Tonight. Love's Indecisions on the Riviera. Lilian Harvey, Tullo
Carmlnatl. Dir. Victor Schertzlngcr. 69 mlns. Rel. March 1. Rev.
March 20c.
Love Mo Forever. Grace Moore, Leo Carrillo and Robert Allen. Dir. Victor
Schcrtzinger. Rel. June IB.
Men of the Hour. Richard Cromwell, Blllle Seward and Wallace Ford. Dir.
Lambert Hillyer. Rel. May IB.
Mills of the Gods. Industrial story of the depression. May Robson, Fay Wray,
Victor Jory. Dir. Roy W. Nelll. 67 mine. Rel. Dec. IB. Rev. Jan. 22.
Party Wire. Victor Joy and Jean Arthur. Dir. Erie Kenton. Rel. April 27.
Range War. Tim McCoy, Blllle Seward. Dir. David Selman. Rel. June 28.
Revenge Rider, The. Tim McCoy western. Dir. David Selman. 67 mlns.
Rel. March IS.
Square Shooter. Tim McCoy, Jacyuellne Wells In a Western. Dir. David
.Selman. 57 mlns. Rel. Jan. 21.
Swell Head. Baseball comedy. Wallace Ford, Dickie Moore, Barbara Kent.
Dir. Ben StololT. G3 mlns. Rel. April 8. Rev. May 8.
Together Wo Live, Willard Mack, Sheila Manners. Esther Ralston. Dir.
Willard Mack. Rel. Jan. 12.
Unknown Woman. Richard Cromwell and Marion Marsh. Dir. Albert Rogell.
Rcl. Juno 11.
Unwelcome Stranger. Localcd on a racing stock farm. Jack Holt, Mona
Barrie, J.ickie Scarle. Dir. Phil Rosen. C5 mlns. Rel. April 20. Rev.
April 10.
Westerner, The. 'I'uii .McCoy, Marion Shilling. Dir. David Sel 57 mlns.
R<^\. Dec. lu.
Whole Town's Talking, The. Robinson in a dual role as a Iclller and a pacillst
who resembles hlm.-^Idw. G. Uoblnson, Jean Arthur. Dir. John Ford.
'J;'> mins. Rcl. Feb. 13. Rev. March C.
rk..W.n..| J Office: 729 Seventh Ave.,
LIU World New York, N.
Beast of Borneo. Melodrama and nnlin John Preston. Mary Stuart. 70
niins Hcl. July IS.
Blue Light. (.-Vustrian and Italian.) Mouniain romance among Italian Dolo-
mites. Directed and starring Lcnl RIcfenstahl. Rcl. Sept. 15.
Crainquebllle (Fr). Drama from Anatolo France yarn. Dir. Jasqude de Baron-
cclli. SO mlns. Kel Dec. 1.
Dame aux Camellas, La (Fr.). Literal adaptation of tlie Dumas classic.
Vvonne Printcmps, Pierro Frcsnay. Dir. Ferdinand Rivers. 85 mins.
Rcl. M.arcli ID. Rev. March 27,
Girl In the Case. Comedy In the Continental manner. .Ilmmy Savo. Eddie
Lambe.-l, Dorothy Darling. Dir. Eugene Frenke. 60 mins. Rel. Oct. 1.
Kocha, Lubl, SzanUJe (Polish). Young love In Poland, with music. Dir.
.MIchal Wyzynsld. 70" mlns. Rcl. Nov. 1.
L'Agonie des Algles (Fr). Pre-Napoleonic dram Dir. Roger Rlchebe. 70
mlns. Rcl. Dec. 1.
Man Who Changed His Name (British). An old Edgar Wallace yarn re-
vived. Dir. Henry Edwards. 75 mins. Rel. Oct. 1. Rev. Oct. 23.
Norah O'Neale (British). Irish yarn. Dir. Desmond Hurst. 70 mlns. Rel.
Oct. 15. Rev. Oct. 30.
Tell Tale Heart (British). Edgar Allan Poe thriller. Dir. Desmond Hurst.
50 mlns. Rel. June 15. Rev. June ID.
F:...» rk:..:.:»n offices: R.K.O. BIdg.,
irst LllVlSIOn New York" N. V.
Releases Also Allied, Chciterficld, Monogram arid Liberty
Curtain Falls. One-time famous actress uses her talents In an entirely novel
role; and stages one linal glorious comeback. Henrietta Crosman.
Dorothy Lee, Wra. Bakewell. Dir. Charles Lamont. C8 mins.
Port of Lost Dreams. A gun moll's past Catches up with her after she has
reformed and Is happily married to a sea-faring man. Lola Lane, Bill
(screen) Boyd, George Marlon, lidward Gargan.
Btudioi: BurbanK,
Calif.
Babbitt. Upton Sinclair's 'Main Street.* Guy Kibboc, Allnc McMahon. Dir.
Wm. ICclghlcy. 75 mlns. Rel. Dec. S. Rev. Dec. IS.
Slack Fury. The underdogs In a Pennsylvania mining town. Paul Muni,
Karon Money. Dir. .Michael Curtlz. 95 mlns. i'.el. May 13. Kev.
.April 17.
Case of the Curious Bride, The. Whodunit. Warren William, Margaret Lind-
say. Dir. illcliatl Curtlz. SO mins. Rcl. April 13. Rev. April 10.
iirtation Walk. VA cst Point story. Ruby Kccler. Dick Powell, Pat O'Brien
Dir. Franl; Borzagc. 95 mlns. Rel. Dec. 1. Rev, Di>c. 4.
iri From 10th Avenue. Tlic advcnlurcs of a young shop girl who accidonlally
marries a societv dcVellct and then makes a man of him. Bette Davl",
Tan Hunter, Colin Cllve. Dir. Alfred E. Green. 09 mins. liel. June I.
" Men. Story of daring exploits of the men of the tJ. S. Dfparlment of Jus-
lice. Janifs Cagnoy, Ann fjvorak, Margaret Lind:-ay. Plr. Wm.
Kclghlcy. 30 mins. Rel. May 4.
First National ^'""^ '"n^wV^u*^'. y
These tabulatlona ar« compiltd
from information auppliad by tha
various production companies and
checked up aavoon as poasiblo aftar
release. Listing is given when re-
lease dates are definitely set. Titlaa
are retained for six months. Man-
agers who receive service subse-
quent to that period should pre-
serve a copy of the calendar for
reference.
The running time as given here
is presumably that of the projection
■oom showings and ean only approx-
imate the actual release length in
thoss states or communities wher«
local or state censorship may result
in deletions. Running time in the
reviews as given in 'Variety' carry
the actual time clocked in the the-
atre after passage by the New York
state censorship, sines pictures are
reviewed only in actual theatre
showings.
While every effort Is made to hold
this list accurate, the information
supplied may not always be correct,
even though official. Tp obtain the
fullest degree of aoctfraey, 'Variety'
will appreciate the co-operation of
all (managers wSno may note discrep-
ancies.
Studio Placements
Hollywood, May 21.
Gene Lockhart, Una O'Connor,
Arthur Carow, Bodil Rosing, 'Thun-
der in the Night,' Fox.
David Manners, 'Jalha,' Radio.
Marlon Burns, 'Rip Roaring Klley,'
Burk.
DeWitt . Jennings, Aleo (jralg,
Wallls Clark, Dick Winslow, 'Mutiny
On the Bounty,' Metro.
Fritz Lleber, 'Tale of Two Cities,'
Metro.
Tommy Bond, untitled short, Col.
Minor Watson, 'Mom,' U.
Robert Lee adapting 'Ivanhoe,'
20th Century.
Pierre Colllngs writing original,
Warners.
Vivian Oakland; Charles Lament
directing, 'Alimony Aches,' Col.
Colin Tapley, Geneva Mitchell,
'Black Room Mystery,' Col.
. Ruth Chatterton; Al- Santell di-
recting, 'A Feather In Her Hat,' Col
Barbara Kent, Margaret Nearing,
'Old Man Rhythm,' Radio.
Waldemar Young. Vlntient Law
rence, screen play, "The Pearl Neck-
lace,' Par.
Christy Cabanne directing 'Storm
Over the Andes,' U.
MIscha Auer, Eric Wilton, 'Anna
Karenina,' Metro.
Paul Harvey, Jack Cavanaugh,
'Broadway Melody of 1936,' Metro.
Harold Huberi Billy Dooley, The-
dore Lorch, RoUo Lloyd,, 'Mad Love,'
Metro.
Gertrude Short, Edgar Kennedy,
'Manhattan Madness,' Metro.
Erie Snell writing original, U.
Phyllis Barry, Daphne Pollard,
Gilbert Emery, Olaf Hytten, Pat
Somerset, 'Bonnie Scotland,'^ Roach.
Francis Ford, Eugene Pallette,
Berton Churchill, John McGuIre,
Stcpin Fetfchit, "Steamboat 'Round
the Bend,' Fox.
Clyde Cook^ 'Calm Yourself,'
Metro.
Edward Keane, 'Hard Rock Har-
rlgan,' Lesser.
Joseph Cawthorn, 'I Take This
Man,' Wanger.
Harry Potter, dialog director, 'The
Last Outpost,' Par.
Dr. Thomas McLaughlin writing
'Seeing Eyes,' Metro short.
Frank Dolan scripting 'Three In-
dcIiC(ate Ladles,'- Metro.
Richard Connell writing original
for Harold Lloyd.
George Hassell, 'The Dressmaker,'
roK.
Arthur Sheekman, Nat Perrln.
screen play, 'Rose of tho Rancho,'
Par.
Lew Kelly, Edward Kcan, Marian
Lord, 'In the Sweet Bye and Buy,'
Radio.
Thurston Hall, 'The Girl Friend,'
Col.
Inez Lopez, adaptation, 'The Vir-
ginia Judge,' Par..
Ann Shoemaker, Paul Albertson,
'Alice Adams,' Radio.
Jeannette Lowe, research, 'Dr.
Johnson,' Radio.
Bert Wheeler, Robert Woolsey;
Fred Gulol directing, 'Ralnmakero,'
Radio.
John Wayne, Frank McGlynn;
Robert Eraabury directing, 'West-
ward Ho,' Republic.
Christian Rub, 'Peter Ibbetson,'
Par.
Doll Henderson, 'Steamboat 'Round
tlie Bend,' Fox.
Margaret Bloodgood, 'Manhattan
Madness,' Metro.
Paul Fix, 'Men Without Names,'
Par.
I'auline Brooka, Charles Starrett,
fleorglc Stone, James Burke, Guy
I'sher. Xorman Houston, George
Cleveland, Jimmy Aubrey, Monte
(Continued on page 29)
Go Into Your Dance, Musical production about modern show business. Al
Jolson, Ruby Keoler. Dir. Archie Mayo, 92 mlns. Rel, April 20. Rev.
May 8.
Gold Diggers of 1935. Dick Powell, Adolphe Menjou, Gloria Stuart, Alice
Brady. Dir. Busby Berkeley. 95 mlns. Rel. March 16.
In Callente. Musical spectacle of famous Mexican resort. Pat O'Brien, Dolores
Del Rio. Edw. Everett Horton, the DeMarcos. Dir. Lloyd Bacon. 84
mlns. Rel. May 25.
Living on Velvet. Shock crazed aviator marries a society girl. Kay Francis,
Geo. Brent, Warren William. Dir. Frank Borzage. 80 mlns. Rel. March
2. Rev. March 13.
Mary Jane's Pa. Whimsical story of a small town printer, who la born with
the wanderlust and who cannot resist the call of the road when a train
whistles. Aline MacManon, Guy Klbbee. Dir. Wm Kelghley. 71 mlns.
Rel. April 27.
Mayba It's Love. Gloria Stuart, Ross Alexander. Dir. Wm. McGinn. 62 mlns.
Rel. Jan. 12. Rev. Feb. 12.
Murder In the Clouds. Lyle Talbot. Ann Dvorak. Dir. D. Ross Lederman. 61
mlns. Rel. Dec. 15. Rev^ Jan. 1.
OII Tor the. Lamps of China. Pat O'Brien, Josephine Hutchinson, Jean Mulr.
Dir. Mervyn LeRoy. Rel. June 8.
Red Hot Tires. Lyle Talbot, Mary Astor. Dir. D; Ross Lederman. Rel. Feb.-
2. 61 mins.
Traveling Saleslady, The. One of those Joan Blondell-Glenda Farrell romps.
Dir. Ray Enrlght. 03 mina. Rel. April 6. Rev. April 3.
While the Patient Slept. Mystery In a millionaire's mansion. Guy Klbbee,
Aline McMahon. Dir. Ray Enrlght. 66 mine. Rel. March 9. Rev.
March 6.
Woman In Red. Young wife faces scandal to save a man from conviction of
murder. Barbara Stanwyck. Gene Raymond. Genevieve Tobin. Dir.
Rbbt. Floroy. 68 mlns. Rel. Feb. 16. Rev. March 27.
Studio: Fox HIili, 17 AW OtTlcesi 444 Wait eeth St.
Hollywood. Cal. rox New York. V.
Black Sheep. Edmund Lowe, Claire Trevor, Tom Brown. Dir. Allan Dwan.
Rcl. June 14.
Baboona. Jungle film made by Martin Johnsons, partly from an airplane, 71
mlns. Rcl. Jan. Rev. Jan. 29.
Baby Take a Bow. The Fox child star comes through again. Shirley Temple,
Bright Eyes. The story of two little girls. Shirley Temple, Jane Darwell,
James Dunn, Judith Allen. ir. David Butlor. 83 mlns, Rel. Dec. 28.
Rev. Dec. 25.
Charlie 'Chan In Egypt. Further adventuires of the Honolulu Chinaman.
Warner Oland, Mary Brian. Dir. Lewis Seller. Rel. June 21.
Charlie Chan In Paris. The Oriental detective moves Into new territory.
Warner Olahd. Mary Brian. Dir. Lewis Seller, 70 mlns. Rel. Feb. 1.
Rev. Jan. 2!>.
County Chairman, The. Will Rogers, Evelyn Venable, Kent Taylor. Dir.
John Blystone. 78 mlns. Rel. Jan. 11. Rev. Jan. 22.
Cowboy Millionaire. George O'Brien western. Dir. Edw. P. Cllne. Rel.
May 10.
Daring Young Man, The. James Dunn, Mae Clarke. Ir. Wm. A. Selter.
Rel. May 24.
Doubting Thomas. From George Kelly's stage play, 'The Torch Bearers.'
Will Rogers, BlUlis Burke, Alison Sklpworth. Dir. David Butler. Rel.
June 7.
Elinor Norton Claire- Trevor. Hugh Williams. Dir. Hamilton MacFadden.
,72 mlns. Rel. Nov. 2. Rev. March 6.
George White's Scandals. Second edition of the musical. Alice Faye. Jas.
Dunn, Ned Sparks, Geo. White, Lyda Robertl. Dir. Geo. White. 85
mlns. Rel. March IE. Rev. May 1.
Great Hotel Mystery. Flagg and Quirt as detectives. Dir. Eugene Ford. 70
mine. Rol. March 1. Rev. March 6.
Helldorado. Adventure In ft ghost town. Richard Arlen, Madge Evans, Ralph
Bellamy, Henry Walthall. Dir. Jas. Cruze. 74 mlns. Rel. Dec. 21. Rev.
Jan. 8.
It's a Small World. Spencer Tracy, Wendy Barrie. Dir. Irving Cummlngs.
Rel. April 20.
Ladles Love Danger. From a story by Dya Zorn. Moma Barrie, Gilbert
Roland. Dir. H. Bruce Humberstone. Rel. May 3.
Life Begins at 40. Based on the Pitkin book. Will Rogers. Rochelle Hudson.
Dir. Geo. Marshall. 79 mlnS. Hel. March 22. Rev. April 10.
Little Colonel. Shirley Temple, Lionel Barrymore. Evelyn Venable. Dir.
David Butler. 80 mlns. Rel. Feb. 10. Rev. March 27.
Lottery Lover. Naval cadets form love syndicate. Pat Paterson, Lew Ay res.
Dir. Wm. Thlele. 82 mlns. Rel. Jan. 4. Rev. Feb. 20.
Music In the Air. Gloria Swanson, John Boles. Dir. Joe May. 81 mlns. Rel.
Dec. 7.
Mystery Woman. Heroine saves her husband by procuring 'the papers.' Mona
Barric, Gilbert Roland. Dir. Eugene Forde. 69 mlns. Rel. Jan. 18.
Rev. J^an. 22.
One More Spring. Three down and outers in Central Park. Janet Gaynor,
Warner Baxter. Dir. Henry King. 87 mlns. Rel. Feb. 8. Rev. Feb. 27.
Our Little Girl. From the story 'Heaven's Gate,' by Florence L. Pfalzeraf,
With circus angles. Shirley Temple, Rosemary Ames, Joel McCrca.
Dir. John Robertson. Rel. May 17.
Ten Dollar Raise. Edward Everett Horton, Karen Mbrley. Dir. Geo. Mar-
shall. 69 mins. Rel. April 6. Rev. May 8.
Under Pressure. Romance with the sand hogs under the river. Edmund
Lowe. Victor McLaglen, Florence Rice. Dir. Roaul Walsh. 70 mIna.
Rcl. Feb. Rev. Feb. G.
Under the Pampas Moon. Mex. story. Warner Baxter, KettI Galllgan, TU
Gulzar. Dir. Jas. Tinlin. Rel, May 31.
When a Man's a Man. From the Harold Bell Wright story. George O'Bri
Dir. Kd«-. F. Cllne. 06 mlns. Rcl.' Feb. 15. Rev. Feb. 27.
GB
Office: 1600 Broadway,
New vork.
Chu Chin Chow. Arabian tales In musical form. Anna May Wong, Fril
Kortnor. Dir. Walter Forde. 06 mlns. Rcl. Sept. 15. Rev. Sept. 25.
Evensong. Musical dramatization from the Beverley Nichols novel Evelyn
Laye, Fritz Kortner. Carl Esmond, Alice Delysla. Conchlta Supervia,
Dir. Victor Savlile, ReJ. Nov. 16. Rev. Nov. 20,
Evergreen, Musical adaptation from Cochran's stage production. Jessie
Matthews. Sonnle Hile, Betty Balfour. Barry Mackay,- Dir. Victor Sa-
vlUo. Rhl. Jan. 3. Rev. Jan. 15.
Iron Duke, The. Drama hascd on Duke of Wellington at Battle of Waterloo.
George Arliss. Ellallne Tcrrls. Gladys Cooper, A. E. Matthews. Allan
Aynesworth. Dir. Victor Savllle. Rel. Jan. Rev. Jan. 15.
Jack Ahoy. Comedy with song and dance. Jack Hulbert, Nancy O'Nell. Al-
fred Drayton. Dir. Walter Fonlc. Rel. Dec. 3, Rev. Fob. 12.
Little Friend. Drama of a child's devotion and Influence, Nora Pllbeam,
Dir. Bcrthold VIertel. Rel. Oct, 15. Rev. Oct, 23.
Man ot Aran. Irish story with preponderantly beautiful photography. Dir.
Robert Flaherty. 70 mlns. Uel. Oct. 16. Rev. Oct, 23.
Man Who Knew Too Much. Realistic underworld drama In the Alps and
London. Peter Loree, Leslie Banks, Edna Best. Dir. Alfred Hitchcock.
75 mln.s. Rel. March 10. Rev. April 3.
My Heart Is Calling. Romantic musical. Jan Klepura, Martha Eggertli.
Dir. Carmine Gallonc. 70 mlns. Rel. April 1. Rev. April 17.
Power (Jew Su.ss). Dramatization of Stern t'euchtwanger novel. Conrad
Veldt, Benlta Hume. Dir. Lothar Mendes, 105 mlns. Rel. Oct. 1. Rev.
Oct. 9
Unfinished Symphony. Musical romance based on Schubert's life. Martha
Eggerth. Dir. Willy Forst. 83. mins. Rel. Jan. 1. Rev. Jan. 15.
1 :ko»i-.. Office: 1776 Broadway,
LilOerCy New York, N. Y.
Born to Gamble. Four Kons Inherit a Krandralljcr's taint. Onslow Slevcn.s,
H. B. Warner, Maxine Doyle, Eric Linden, Lois 'Wilson. Dir. Phil Rosen.
Rcl. not set.
Dlizy Dames. Mu.flcal. Theatrical boarding house locale. Marjorio Ramhcau,
Florlne McKlnney, Lawrence Gray. Dir. William Nigh. Rcl. May 15.
Old Homestead, The. Modern version of famous novel. Mary Carlisle, Law-
rence Gray, Dorothy Lee. Dir. William Nigh. Rol. not set.
Onoe to Every Bachelor. Honeynoon with a hired bride. Marian Nixon. Nell
Hamilton, AIle>n Pringle Dir. Wm. Nigh. 72 mlns. Uel. Dec. 14.
School for Girls. Iteform .scho'.l drama. Sidney Fox, Paul Kelly, Lois Wil-
son, Ann'e Shirley. Dir. Wm. Nigh, 73 mlns. Rel. Mar. 22. Rev. Feb. 20.
Sweepstake Annie. .Society cio'iks frame swefps itlnner. Tom Brown, Marion
Nixon, Wera Engcls. Dir.. Wm. Nigh. 77 mlns. Kel. Feb. Rev. Feb. 27.
V/lthout 'Children. Modern drai is 9f divorce. Marguerite Churchill. Bruc
Cabot, Kvtlyn Urent, Regln-iM Denny. Dir. WllMam Nigh, 81 mlns. Rel.
April 16.
(Continued on page 29)
VARIETY
Wednesday, May 22, 1935
NUMBEHi
mamoA.
Public Hero No. 1
Lucicn Hubbard production for Metro.
Directed by J. Walter Ruben. Screen play
by Wells Root. Story by J. Walter Ruben
and Wells Root. Photographed by Grege
Toland. Assistant director, Hush Boswell.
Musical score by Edward Ward. Cast:
Lionel Barrymorc* Jean Arthur, Chester
Morris, Joseph Calleia, Paul Kelly, Lewis
Stone, Paul Hurst, George E, Stone, Sam
Baker. Previewed at the Alexander, Glen-
dale, May 11. Running time, 80 mins.
Another of the department of jus-
tice crook-smashing hero pictures to
come ^ off the" production ways for
preview, but bound to have its share
of first showings, Metro's 'Public
.Hero"* No. 1* stands up sturdily as
exciting b;0. entertainment. It has
distinctiph in direction, superb per-
formances, melodramatic sweep, and
in competition with other entries in
the new cycle and the inevitable
comparisons audiences will make,
may be depended upon to remain
among the leaders.
'Public Hero' starts off with swift,
sinister suspense. It picks up ar-
resting character conflict In a peni-
tentiary food riot and uses as its
major news-inspired scenes the re-
cent convict kidnaping of prison
board members in the San Quentin
break; the wipe out of the Purple
Gang; the Dillinger face-lifting inci-
dent, with an accomplice surgeon de-
voting his genius to mending outlaw
killers, and the final battle with Dil-
linger when he stalked out of a Chi-
cago theatre to get his requiem of
lead.
Main dramatic action shuttles
amongst four characters, strikingly
portrayed. Lionel Barrymore is the
renegade surgeon. Chester Morris is
the Department of Justice operative,
joseph Calleia plays the number onie
mobster, and Jean Arthur is his sis-
ig by him with fanatic loy-
alty wTTe/i she discovers, shockingly,
that he is the object of the govern-
ment hunt.
These four roles are wholly di
tinctive, each a superb portrait In it-
self. Lionel Barrymore comes close
to his top characterization in a trag-
ic kind of clowning as the sodden
wreck still capable of pathetic pro-
fessionalism in saving the lives of the
hunted.
jean Arthur shows her capacity as
a resourceful and skillful actress in
the strangely frank, alternately cajol-
ing and hard girl whose confessed
love for Morris develops while he is
tracking her convict brother
'Joseph Calleia creates a role which
for sinister power and unrelenting
ruthlessness will stand beside the
classic portraits of screen outlaws. His
deadly menace is built, with but a
few spoken lines and the most mea-
gre gesture — a piece of consummate
skill.
Chester Morris capably fulfils the
requirements of the effacing, duty
driven hero who helps the crook
leader escape prison in order to, dis-
cover the gang's, cover and identity.
He plays with conviction and handles
the romantic requirements nicely.
Paul Kelly ably represents the De-
partment of justice chief. Lewis Stone
as the prison warden, Paul Hurst and
George E. Stone as gangsters are ef-
fective, and Sam Baker gives import-
ance- to a bit as the victim of CaU
Ilia's suspicions.
J. Walter Ruben has directed
soundly and with shrewd apprecia-
tion of the entertainment values,
progressing the action with drive and
balance between the romantic, the
comic and the plot elements, and
scoring most decisively in guiding the
characterizations usually sloughed in
this type picture. Story, on which
Ruben shares credit with Wells Root,
is well contrived knits romance with
melodramatic drive for both male
and femme appeal. Camera job by
Gregg Toland is excellent, and the
production values impressive.
Them
ALL!
muc
mo.
^ecret
Service t
FREE! 40"x60''
LOBBY FLASH!
Ask your M-G-M
Branch for the big
ticket 'getting broad-
side containing three
rave reviews heralding
this season's box-of&ce
sensation!
WednesdAjt Maj 22, 193S
P I C T U R E §
VARIETY
29
CALENDAR OF CURRENT RELEASES
(Continued from page 27)
Majestic offices: 1776 Bdway.
w.fAr, , TlirlUIng adventureB resulting from doslre to satisfy
Lynwood.''''lS. iSly'^f.'^''- ^""^ "^'^^J'' ^urt
"*'"ii«'^n?n; pn^f'2?Ji;?'"^'T,'*-?y®°*iif«L^o"*nceI On the high soas.
., Hamilton and Kathleen Burke. Dir. Tommy Atkins. Rel. May 1
^•rf«ct Clue, The. David Manners. Skeets Gallagher, Dorothy Llbalre.
March To^"rSV. Mar^h^O. '"''^'^'^
Nell
Dir.
Rel.
Mascot
Offices, 1776 Broadway,
New York. N. Y.
"""" In "74 £,lnf ''"'w;=ivi°''?r**'' *"r'° serial released also aa a feature
April 3^ Frankle Darro, Jack Mulhall. Dir. Colbert Clark. Rov.
Jmfir*^p;?i7.h'?.ol'; stoiyjrom the book of the same name, by
former Police Captain Wlllemae, Norman Foster, Judith Allen Sidney
Blackmer. 68 mins. Rel. Feb. 22. Rev; April 24. ' '
"*''''fo?p)rt°7Jf H^«^ wtf"h^\''°"J''"°* "develops when a beautiful society girl Is
w^S?h J°AiJ.?i a wlse-cracklne reporter to save liter reputation.
Heather Angel, Roger Pryor. Dir. William Nigh. 76 mIns. Rel. May 15.
°''!„?^".!?fir*/v, a ^^^e ranch knick-knack salesman who falls In
iiim ^1''' 'he rinch owner's daughter. He Is accused of murder but all
dimcultlcs are clarified with /jtartUng suddenness. Ken Maynard, Eva-
^ f5"SP''' Warner. Kenneth Thomson. George Hayes. Dir. David
David. Howard. 62 mlns. Rel. Dec. 4. Rev. MarcK"'20.
Marines Are ComlnB, The. As Lieut. TVlld Bill* Travlor. U.S.M.C. the
screen s Irreslallble bad boy. finds himself torn between love for two
women until, facing disgrace, he plunges Into a war 'somewhere south
or Mexico and from then on things rush pell-mell toward a gigantic
climax. William Haines, Esther Ralston. Conrad Nagel, Armlda. Dir.
David Howard. 70 mlns. Rel. Dec. 4. Rev. Feb. 27.
Little Men. Jo of Litlle Women an a school mistress. From Louisa May AI-
cotts story. Ralph Morgan, Erin O'Brien-Moore. Trent Durkln. Dir.
Phil Rosen. 77 mlns. Rel. Dec. 25. Rev. Feb. 20.
One Frightened Night. Nutty millionaire who distributes his fortune on a
w Id, stormy night. Charles Grapewln. Mary Carlisle, Regis Toomey;
Dir. lirlsty Cabanne. 64 mlns. Rel. May 1.
Studios: ulver City
Calif.
Metro
Office*: 1S40 Broadway,
New York. N. Y
After Office Hours. Newspaper story. Constance Bennett, Clark Gable, Stuart
Erwip. Dir. Robt. Z. Leonard. 73 mins. Rel. Feb. .22. Rev. March 13.
Band Plays On, The. Football slory. Robt. Young. Betty Furness. Ulr
Russell Mack. 87 mins. Rel. Dec. 21. Rev. Dec. 25.
Blogrnphy of a Bachelor Girl, lla.'ied on S. N. Berhrman's successful play,
■'Biography " A7in Harding. Hobert Montgomery. Dir. E. H. GrifHth.
84 inlns. Rel. Jan. 4. Rev. March 6.
Casino Murder Case. Pliilo Vance story. Paul Lukas, All.son Sklpworth.
Ted Healey. Dir. Ed Marin. 82 mlns. Rel. March 15. Rev. April 17.
David Copperfield. Dickens story with an almost perfect cast. W. C. Fields.
Lionel Barrymore, Edna May Olllver, Herbert Mundln. Dir. Geo. Cukor.
129 mlns. Rel. Jan. IS. Rev Jan. 22.
velyn Prentice. Dls'.rict attorn.->y's wife saves a girl wrongly accused of
her own crime. Wm. Powrll, Myrna Loy. Dir. Wm. K. Howard. 78
mins. Rel. Nov. S. Rev. Nov. 13.
forsaking All Others. From the iitage play. Joan Crawford. Clark Gable.
Roht. Montgomery. Dir. W. 3. Van Dyke. 82 mlns. Rel. Dec. 28.
Rev. Jan. 1.
Qay Bride, The. From Francis Coe's 'Repeal.' Carole Lombard. Chester
Morris. Dir. .lack Conway. 82 mlns. Rel. Dec. 28. Rev. Dec. 18.
Mark of the Vampire. Murder mystery with vampire angle. Lionel Barry
moic. Elizabeth .Ml.nn. Bela Lugosl. Dir. Tod Browning. 60 mlns. Rel.
April 20. Rev. May I.
Naughty Marietta. Victor Herbert's operetta. Jeanette MacDonald, Nelson
Eddie. Dir. W. S. Van Dyke. lOB mins. Rel. March 29. Rev. March 27
Night Is Young, The. Royal love for a commoner theme. Ramon Novarro.
Evelyn Laye. Dir. Dudley Murphy. 80 mlns. Rel. Jan. 11. Rev. Jan. 16
One New York Night. Comedy mystery story. Franchot Tone, Una Merkel
Conrad Nagel. Dir. Jack Conway. 03 mins. Rel. April' 6. Revfi May 8
Reckless. Drama from the LIbby Holman-Smlth Reynolds marriage.' Jean
Harlow, Wm. Powell, Franchot Tone. May Robson. Ted Healy. DIr
Victor Fleming. 95 mlns. Rel. April 19. Rev. April 24.
Ssquola. Friendship between a deer and a puma with a human romance
background. Jean Parker, Russell Hardle. Dir. Chester Franklin. 79
mlns: Rel. Feb. 1. Rev. Feb. 27.
Shadow of Doubt Murder mystery. Ricardo Cortez. Virginia Bruce Constanz
Collier. Dir. Geo. B. Seitz. 71 mlns. Rel. Feb. 16. Rev. Feb. 27.
Society Doctor. Hospital stor.V; Chester Morris, Virginia Bruce. Robt. Tay-
lor. Dir. Geo. B. (Seitz, 63 mlns. Rel. Jan. 26. Key. Feb. 6.
Times Square Lady. Girl from Iowa bests a crook gang. Robt. Taylor, Vir-
ginia Bruce. Dir. Geo. B. Seitz. 69 mlns. Rel. March 8. Rev,
March 20.
Vanessa, Her Love Story. Hugh Walpoles' novel. Helen Hayes. Robt
Montgomery. 78 mlns. Rel. March 1. Rev. April 17.
West Point of the Air. Training story made at the U. S. A. School for Air-
men. Wallace Heery. Robt. Young, Maureen O'SullIvan. Dir. Rich.
Rosson. 90 mlnsV Rel. March 22. Rev.' April 10.
Wicked Woman. A story of a faithful mother. Mady Christians, Jean Parker
Clias. Bickford. Dir. Clias. Brabin. 71 mlns. Rel. Deo, 7. Rev,
Dec. IS.
Winning Ticket, The. Story ot a sweeps ticket that was lost and found. Leo
Carrillo. Louise Fazonda. Ted Hcaly. Dir. Chas. F. Rlcsner. 64 mlns.
Rel. Feb. 8. Rev. Fob. 12.
„ Mnnncrrnm O™':': : R. K. O. Building,
9336 W. Washington Blvd.. "lOnOgram Rockefeller Center, N.V.C.
Dawn Rider, The. John Wayne. Marlon Barns. DIr, R. N. Bradbury.
Qlrl o' My Dreams. College romance with track team events. Mary Carlisle,
Crcighton Chaney, Sterling Holloway. Eddie Nugent. GlGl Parrlsh. 65
mlns. Dir. Ray McCarcy. Rel. Nov. 17.
Flirting with Danger. Tliree buddies play with dynamite and love. Robert
Armstrong, William Cagney. Edgar Kennedy. Marion Burns Maria Alba,
Dir. Phil Rosen. 65 mlns. Rel. Dec. 3. Rev. Marcli C.
'^"t'*- Sidney Blackmer, Martha Sleeper. Gloria Shea, Regis
Tooiney. John T. Murray. Edward Maxwell. E.'cpose of the receivership
racket almost wrecking young romance. Dir. Arthur Lubin, 66 mlns.
Rel. April 16. Rev. May 8.
Healer, The. From novel by Robert Herrlck. Dir. Reginald Barker, Ralph
Bellamy. Karen Morley. Mickey Rooney. Judith Allen. Robert McWade.
J. Farrell MacDonald.
Hooeler fchoolmaster, The. Norman Foster, Claudette Henry. Otis Harlan,
Louis V. Mong. Dir. Lew L. Collins. Famous classic by Edward
Eggleston.
keeper of the Bees, The. Famous story by Gene Stratton Porter. Neil Hamil-
ton, Betty Furness. Hobart Bosworth. Emma Dunn, Edith Fcllowea,
Helen Jerome Eddy.
King Kelly of U. S. A. Guy Robertson. Irene Wars. 66 mlns. Rel. Seot 16.
Rev. Dec. IS.
Lawless Frontier (Lone Star). John Wayne. Sheila Terry. Dir. R. N. Brad-
bury. 64 mlns. Rel. Nov. 22. Rev. Jan. 22.
Million Dollar Baby. Fond parents try to palm over their little boy as another
girl movie find to win fame and riches. Arline Judge. Ray Walker,
Jilmmy Fay, George E. Stone. Dir. Jos. Santley. 67 mlns. Rel. Dec. 29.
Rev. May 8.
Monte Carlo Nights. Innocent suspect traps his man at famous casino and
wins the girl. Mary Brian. John Darrow. 62 mlns. Rel. May 20.
Mysterious Mr. Wong. Story ot the twelve coins of Confucius. Arline Judge,
Bela Lugosl, Wallace Ford. CS mlns. Rel. Dec. 22, Rev. March 13.
Mystery Man, The. Chicago reporter, stranded In St. Louis, makes good.
Robert Armstrong, Maxine Doyle. 61 mlns. Rel. April 26. Rev.
March 27.
'Neath Arizona Skies. (Lone Star). John Wayne, Sheila Terry. B2 mlns.
Rel. Dec. 22. Rev. March 20.
Paradise Canyon. John Wayne, Marlon Burns. Movlc-struck family lakes hus-
bands all to cra.sh nollywood, with hilarious results. Wallace Ford. 66
mlns. Rel. March 25.
Rainbow Valley, (Lone Star). John Wayne. Lucille' Brown.
Reckless RomocE. Comedy adventures of two hard-boiled eggs who are
afraid of nothing but each other. Robert Armstrong. William Cagney.
Sing-Sing Nights. Three men accused of murdering the same man tell cir-
cumstances wliich are checked by lie detector, proving two are Innocent,
Hardle Albright, Roots Mallory, Jameson Thomas, Conway Tearle.
Ferdinand Gottschalk. (Note: Tearle stars). 60 mlns. Rel. Dee. 16.
Rev. Jan. 29.
Studios: 6851 Marathon St.,
Hollywood, Csllf.
Paramount
Tsxas Terror. John Wayne. A Lone Star Western. Dir. R. li. Brad-
bury. 46 mlns. Rel. Feb, 1. Rev. April 3.
Trail Beyond, In the. John Waj-ne, Verna Hlllle. 66 mlns. Rel. Oct. 22.
Women Must Drees. Intricate ways of fashion salon people almost causing
young romonce of daughter to end In disaster. Minna Gombell, Gavin
Gordon, Suzanne Kaaren, Robert Light and Monogram contest winners.
76% mlns. Rel. Jan. 2. Rev, April 17.
Otfless: 1B01 Broadway,
New York. N. V.
All the King's Horses. Zenda type story with a picture star replacing a king
of a mythical kingdom. Carl Brlsson. Mary Ellis. Dir. Frank Tuttle.
76 mine. Rel. Feb. IB. Rev. March 13.
Behold My Wife. Sylvia Sidney as an Indian girl. Sylvia Sidney, Gene Ray-
mond. Dir. Dave Leisen. 79 mlns. Rel. Dec. 7. . Rev. Feb. 20.
Car 99. Based on the exploits of the Michigan state radio police. Fred Mac-
Murray. Sir Guy Standing, Ann Sheridan. Dir. Chas. Barton. 60 mlns.
Rel. Mar, 1. Rev. Feb. 27.
Devil Is a Woman, The. Life and loves of a Spanish dancer. Marlene Dietrich,
Cesar Romera,. Lionel AtwlU. Dir. Jos. von Sternberg. 76 mlns. Rel.
May 3. Rev. May 8.
Enter Madame. From the stage play of a temperamental star. Bllasa Landl,
Cary Grant Dir. Elliott Nugent 81 mlns. Rcl. Jan. 4. Rev. Jan. 15.
Father Brown, Detective. New type of mystery story. Paul Lukas. Gertrude
Michael. Dir. Edw. Sedgwick. Rel. Dec.
Four Hours to Kill. What happened In a theatre lobby while detectives
taking a murderer to the death house waited for a train. Richard
Barthelmess, Joo Morrison, Helen Mack, Gertrude Michael. Dir. Mitchell
Lelscn. 71 mlns. Rel. April 26. Rev. April 17.
Qllded Lily, The. Modest business girl Is catapulted to fame through a mis-
understood romance with a nobleman. Claudette Colbert, Fred Mac-
Murray. Dir. Wesley Ruggles, 85 mlns. Rel. Jan. 26. Rev. Feb. 12.
QIass Key, The. Politico-mystery story by the author of 'The Thin Man.'
Claire Dodd, Rosalind Culll. Dir. Frank Tuttle. Rel. May 31.
Goin' to Town, Mae West, as a blues slnqcr. crashes society. JIac West,
Paul Cavanaugh. Ivan Lebedeft, Tito Coral. Marjorlo Gatcson. Dir.
Alex Hall. 75 mlns. Rel. May 17. Rev. M.iy 15.
Here Is My Heart. Musical. Blng Crosby. Kitty Carlisle. Dir. Frank Tuttle
75 mins. Rel. Dec. 28. Rev. Dec. 6.
Hold 'Em Yale. From a Damon RUnyon story of a girl who loved uniforms.
Patricia Ellis. Cesar Romero. Dir. Sidney Lanflcld. CI mlns. Rel.
April 12. Rev. May 1.
Home on the Range. Western. Randolph Scott, Jackie Coogan, Evelyn
Brent. Dir. Jacobsen. 64 mlns. Rel. Dec. 21. Rev. Feb, 12.
It's a Gift. Fields buys an orange grove. W. C. Fields, Baby LcRoy. Jean
Roueveral. Dir. Norman McLead. 67 mins. Rcl. Nov. 30. Rev. Jan. 8.
Lives of a Bengal Lancer. Adventure In an Indian regiment. Gary Cooper.
Cavanagh, Henrietta Grossman. Dir. ' Ralph Murphy. 5S mins. Rcl.
Dec. 14. ]' ^
Love In Bloom. Country boy and city girl flnally make a malcli. Carnival
sldeliglits. Joe Morrison. Dixie Lx>e. Burns and Allen. Dir. Elliott
Nugent. 76 mins. Rel. March 15. Rev. April 24.
McFadden's Flats. From the Gus Hill farce. Walter C. Kelly, Andy Clyde,
Jane Darwcll. Dir. Ralph Murphy. 05 mlns.. Rcl. March 22. Rev.
March 13.
Mississippi. Showboat story by Booth Tarkington. Blng Crosby, W. C. Fields,
Joan Bennett. Queenie Smith. Dir. Edw. A. Sutherland. 75 mins. Rel.
March 8. Rev. April 24.
One Hour Late. Joe Morrison. Helen Tweivetrees. Conrad Nagel. Dir. Ralph
Murphy. Rel. Dec. 11.
People. Will Talk. Combination of original stories by Sophie Kerr and Hugh
Herbert. Neighbors almost talk the leads Into a divorce. Charles
Ruggles. Mary Boland, Leila Hyams. Dean Jagger. Dir. Al Santell.
Rey. May 24.
Paris In Spring. Two Parisian would-bo suicides who didn't Jump off the
Elltcl Tower. Tulllo Carmlnatl. Mary Ellis, Ida Lupino. Dir. Lewis
Milestone. Rel. May 31.
President Vanishes, The. From current sensational novel of same title.
Arthur Byron. Janet Beecher, Paul Kelly. Dir. Wm. A. VVcllman. 80
mlns Rel. Jan. 11. Rev. Dec. 11.
Private. Worlds. Romance against the background of a sanatorium. Claudette
Colbert. Chas. Boyer, Joel McCrea. Dir. Greogory La Cava. 80 mlns.
Rel. April 19. Rev. April 3.
Rocky Mountain Mystery. Western mystery story by Z.me Grey. Randolph
Scott, Chic Sale, Kathleen Burke, Mrs. Leslie Carter. Dir. Chas. Barton
Rel. Feb. 1.
Ruggles of Red Gap. Harry Leon Wilson's story of a butler won In a bridge
game. Chas. Laughton, Mary Boland, Chas. Ruggles. Dir. Leo Mc-
Carey, 90 mlns. Rel. Feb. 22. Rev. March 13.
Rumba. Society girl and New York boy meet In Havana. Geo. Raft, Carole
Lombard, Margo. Dir. Marlon Gcrlng. 71 mlns. Rel. Feb. 8. Rev.
Feb. 27.
Scoundrel, The. (Hecht MaoArtluir). Publisher comes back to life to retrieve
errors. Noel Coward, Julio Haydon. Dir. Hcclit-MacArthur. 75 mlns
Rcl. April 26. Rev. May S.
Stolen Harmony. .Adventures with Ben Bcrnle's band. Geo. Raft. Ben Bernle,
Grace Bradley. Dir. Alfred Worker. 79 mlns. Ref. ■March 29. Rev.
April 24.
Wings Iff the Dark. Air thriller with a rescue by a blinded aviator. Myrna
Loy, Cary Grant Dir. Jas. Flood. Rel. Feb. 1. Rev, Feb. 6.
fttudlot: Hcllywocd,
Cglit.
R.K.O. Radio
Office: R.K.O. eidg.,
Radio City, N.Y.C
Arlzonian, The. A vivid chapter In American CaVSlcade. The bringing of
law and order to the west of 1880. , Richard DIx, James Bush, Margot
Grahams. Louis Calhern, Francis Ford, Preston Foster. Dir. Charles
Vidor. Rel. July 12.
Becky Sharp. The story of a woman who wrecked the lives of all the men who
loved her. Miriam Hopkins. Alan Mowbray, Frances Doe, Sir Ccdric
Hardwick, Nigel Bruce, Alison Sklpworth. Ir. Reuben Mamoullan. Rel.
May 17.
Break of Hearts. Two temperamental musicians discover, ofter almost wreck-
ing tlieir lives, that love Is most Important thing. Katharine Hepburn,
Charles Boyer, John Beal. Jean Hersholt. Dir. Philip Moeller. Rel.
May 31.
Captain Hurricane. A story of Cape Cod and Its people. James Barton. Helen
Wcstley, Helen Mack. Dir. John Robertson. Rel. Mar. 1.
Chasing Yesterday. A kindly professor befriends a lonely orphan and then
finds happiness which he had been Hearchlng for a.11 his life. Anne
Shirley. O. P. Heggle, Helen Westley. Elizabeth Patterson. John Qualcn.
Trent Durkln, Etlenne Glrardot, Doris Lloyd, Hilda Vaughn. Dir. George
Nicliols, Jr. Rel. April 12. 77% mlns.
Dog of Flanders. A poor Flemish boy v/ho befriends a shepherd dog Is given
a change to develop his talents and become a famous artist. Frankle
Thomas. O. P. Heggle, Helen Parish, 'Lightning.' Dir. Edward Sloman.
Rel. March 22.
Enchanted April. Under the enchantment of Italian sunshine, and a romcntic
medieval castle, love comes to four unhappy English women. Ann
Harding, Frank Morgan, Katharine Alexander. Reginald Owen, Jane
Baxter. Dir. Harry Beaumont. 06 mlns. Rel. Jan. 25. Rev. March 13.
GIgolette. A society beauty who loses all her money and becomes a hostess
In a night club. Adrlenne Amos, Ralph Bellamy, Donald Cook. Robert
Armstrong. Dir. Charles Lament Rcl. Feb. 15.
Qrand'Oid Girl. Glorifying the American school teacher. May Robson. Mary
Carlisle. Fred MacMurray, Alan Hale. Dir. by John Robertson. Rel.
Jan. 18. 71% mins. Rel. Jan. 18. Rev. March C.
Hooray for Love. A young college graduate Invests his small fortune In a
musical show, falls In love with the leading lady, goes to Jail because
of a bad chock, but the show .opens on time and the play Is a success.
Ann Sothern, Gene Ravmond, Bill Robln.son, Maria Gambarelli, Thurs-
ton Hall, Pert Kelton. Dir. Walter Lang. Rcl. June 14.
Informer, The. A story of tlie Irl.sh -revolution. Victor McLaglen, Preston
Foster. Heather Angel, Wallace Ford. Una O'Connor. Margot Grahame.
Dir. John Ford. 91 mins. Rel. May 24. Rev. May 15.
Laddie. The younger sister In tho Stanton family helps her brother. Laddie,
win tlio Princess. John Real, Gloria Stu;>rt, Virginia Weldlor, Cliar-
lotlo Jlenry. Dir. Geo. .Sttven.s. 70 mlns. Rel. April 5. Rev. May S.
Lightning Strikes Twice. A fast-moving farce which concerns itself with an
amusing tangle of identities that result from two young rnen bringing
a fan dancer home, by mistake. Bon Lyon, Thelma Todd, Port Kolton,
Laura Hope Crews, 'Skeets' Caliaglier, Chick Chandler. \S'altcr (,'atlett.
Dir. Ben Holmep. 64 mlns. Rel. Dec. 7. Rev. -May 1.
Little Minister, The. Tlie romance Of a young .Scotch minister and a gypsy
gin, who really Is the ward of a nobleman of the dlKtrict. Katliarlne
Hepburn, John Real, Alan Hale. Dir. Itlcliard Wallace. Rcl. Dec. 28.
Rev. Jan. 1.
Murder on a Honeymoon. The further adventures ot tho old maid, amateur
detective, school tcaclior. Iss Htldegard . Withers, and Inspector of
Police Opcar Piper, Tills time the murlor takes plaee 011 an airplane.
Edna May Oliver, James Oleasfm, I>ola Lane, Dnrnlhy Llbalre. Dir.
Lloyd Corrlgan. 73 mlns. Rel. Feb. 22. Rov. March n.
Nitwits, Ths. V/oolsey Is an inventor and Wheeler a houk writer. Un" litlni;ly
(Continued on page 34) j
Richard Boles-
James Grant,
Rogers, adapta-
Studio Phcements
(Continued from page 27)
Carter; Lew Collins directing,
'Make a Million,' Mono.
Louis Calhern, Eddie Hart, Tyler
Brooks. Charles Lane, 'Manhattan
Madness,' Metro'.
Alice Duerr Miller, screen play,
'Americans Can Sing, Too,' Metro.
Hardle Albright, Ralph Morgan,
Claude Gllllngwater, Shirley Ross,
Raymond Hattan, 'Calm Yourself,'
Metro.
Edward Davis,
Metro.
Dewey Robinson, 'Last Days of
Pompeii.' Radio.
Henry Johnson, gagging 'In 01
Kentucky,' Fox.
Spencer Tracy;
lawski directing;
Howard' Emmett
tlon, 'Whlpsaw,' Metro.
Paul Perez adapting
Island,' U.
Huntley Gordon. 'Page
Glory,' WB.
Brandon Hurat, Claude King,
Belle Danbc, Elizabeth "Wilbur,
'Bonnie Scotland,' Roach.
Jane Darwell, 'Curly Top,' Fox.
Boyd Irwin, Bob Murphy, Gayne
Whitman, 'Manhattan Madnc:-:s,'
Metro.
Hale Hamilton, Shirley Cha
bers, 'C.ilm Yourself,' Metro.
George Seaton, Robert Plrosch,
scripting untitled story, Col.
Eddie Gribbon. Paul FJII9, 'Rip
Roaring Riley,' Burr.
Carl Harbaugh, Jeff Moftctt,
writing comedy short. Roach.
Kathleen Burke, Colin Tapley,
Billy Bcvan, Georges Iloncvatit,
'The Last Outpost,' Par.
Mildred Harris, Mary Akin Ca-
rewe, Jean Ro.::ers. 'Mom,' U.
Philip Wyllc. adaptation; George
Fitzmaurlce directing, 'Susie,'
Metro.
Francis Lister, David Torrance,
'Mutiny on the Bounty,' Metro.
Monte Blue, Tom McGulre. David
Clyde, 'Bonnie Scotland,' Koi'.ch.
Gene Thackrcy, s'jreen' play,
'Brazen,' Par.
Franklin Parker, Jean Perry,
'Sin;^ Me a Love Song," U.
Eddie Aciiff, 'Anchors A weigh,'
WU.
Anita Louise. Genevieve Tobtn,
'Melody of Love,' Fox.
Lai Chand Mehra, untitled yar
Argosy.
Randall Sisters, Sons of Pioneers,
Vltaphone Four, comedy short.
Roach.
Roy Chanslor, Harold BucLley,
writing air story, WB,
Charles Belden, writing originul,
WB.
Boyd Irwin, 'Mad Love,' Metro.
Wilmon Menard, technical ad-
visor, 'Mala,' Metro.
Margaret Seddon, 'The Girl
Friend", Col.
Samuel Hinds, 'So Red the Rose,'
Par.
Harry Ekezlan, Tor Johnson,
'Everything Happens at Once,' Par,
Virginia Weldler, 'Dorothy Yost,
Jess Smith, -ada'ptatlori, 'Freckles,'
Radio.
• George Stevens' directing; Jo.sc^li
Fields, Robert Neville, screen pWy,
'Shooting Star,' Radl.o.
William Cagney, Roberta Gale,
John Quillan, 'Cheers of tho Crowd,'
Mono.
Nick Foran. Robert Light, .lolin
Arledge, 'Anchors Awelgh," WB.
John Balderston, scripting 'Mu;i:iy
of the Dead,' Metro.
Paul Cavanaugh, 'Thunder in iti»
Night' Fox.
Lucien Llttlelleld, 'Return of
Peter Grimm.' Radio.
Frank Mayo, 'Top Hat,' Radii).
Sheila Manners, 'Westward ilo,'
Vanishing Rider,' Republic.
Ted Healy, 'Manhattan Madir
Metro,
Dr. Edouard LIppe, Sarah I'ud-
dcn, '.Mad Love,' Metro.
Harold Walbrldge, Nora
Aileen Carll.sle, untitled
lioach.
Bill Benedict, 'The Lord's
i{ei!eree,' Fox.
Keye Luke, Albert Conti, Adrian
Rosley, George Rigas. Mmc. .Schu-
mann-Hclnk, Elsie Buchanan,
George Barraud, Orln Burke, Loi^n-
ard Carey, 'Here's to Romance,'
Fox.
Margaret Swopc, 'The Last Out-
post,' Par.
Anita Kerry, 'We're in tlio
.Money,' WB.
Charles Farrell, Charlotte Henry,
'Forbidden Heaven,' Republic.
Kprlng Bylngton, 'Way Down
East,' Fox.
ilurry Friedman, Llndslcy Par-
.sons, adapting 'V.anishinj; Rider,'
llepubllc.
Esther Dale, 'In Old Konlu.-
J''ox.
George Moc ker, Spcncfr CharU;rs,
."-'arah JOdwurds, 'Welcorno Homo,
i''0X.
'Icorf^e WaK«ner, screen play,
'C.ippy ilirks Returns,' Republli;.
(k'Oige (louM, 'Calm Ydursclf,'
Metro.
ill ill ike.
it ()\n ('.' I'ar.
.Irviii:^ I'.ii'.iii),
lOtlf-iiiif-
' i.V.
Olivf-r H. V.
11 ;i(l.'iiii ' ' i.
ler.'
80
VARIETY
Wednesday, May 22, 1935
Critics Rave/
NEVER SUCH NOTICES!
Unanimously Acclaimed by the
NEW YORK REVIEWERS
NEW YORK SUN
Richard Lockridge
"Extraordinarily Funny"
DAILY NEWS
Bums Mantle
"Jimmie Savo Chief of
the present day pantomim-
ists . . . hilarious . . ."
NEW YORK TIMFS-Brooks Atkinson
DAILY MIRROR
Bernard Sobel
"Mr. Savo is exactly as he
always is: droll."
"JIMMIE SAVO AND 'PARADE' INTRODUCE THE THEATRE GUILD TO REVELRY
Jimmie Savo, a prince of mountebanks . . . diis column is grateful to the Guild
for promoting the cause of Jimmie Savo, who deserves to be as popular as Charlie
Chaplin. He is a pantomimic comedian with an innocent, cheerful style of fool-
ing and an eloquence that savors of genius ... the sheer good humor and gleam
of Jimmie's comic dance will shatter your risibilities and open your heart at the
same time . . . The Guild has done us all a good turn by giving him a conspicuous
opportunity."
NEW YORK AMERICAN
Gilbert W. Gabriel
"You may now see that
celebrated clown, Jimmie
Savo ... Mr. Savo has a
couple of pantomimes
which are exquisitely
funny and— thanks to his
unique sort of funniness
— at the same time ex-
quisitely pathetic — a
sirhply beautiful piece of
nonsense.
NEW YORK
EVENING JOURNAL
John Anderson
"SAVO'S BRHJJANT
COMEDY
—the peerless Jimmie
Savo ... is a brilliant
comic . . . giving ... the
warming touch of his in-
spired clowning."
any Thanks
NEW YORK
WORLD-TELEGRAM
Robert Garland
"Mr. Savo ... an appeal-
ing mixture of frustration
and fun. Since Charlie
Chaplin gave up the stage
for motion pictures no
one can project this sort
of flesh-and-blood panto-
mime more cannily than
he."
JIIVIIVIY SAVO
Featured in the Theatre Guild's "Parade"
GUILD THEATRE, NEW YORK
IVIanagement A. and S. LYONS
Wednesday,. May 22, 1Q35
PICTVRES
VARIETY 31
Ready Chi Giveaway Death-KneD
As 193 of Needed 223 Votes RoD In
Chicago, May, 21.
Increasing ■voliima of votes Is
piling up against the giveaway fad
here and It's likely that premiums
win be declared out long before the
time limit of 60 days. Up to last
week the anti-giveaway ballot has
^ecured some 193 votes while only
223 are necessary to do away with
the crockery gifts In Cook county
theatres.
.Reason for the apparent click of
this anti-gift campaign following
the failure of a previous attempt to
fc^ll off premiums is the recent dive
ii| box-office potency on the part of
the kltchenware. Six and seven
.months ago the free gifts were
socko admission magnets. But now
the housewives are up to their gills
■In chinaware and couldn't use an-
oiher plate. Though the give-away
vf)te is only three weelis old the
anti-gift slate has garnered a huge
majority of thp needed votes al-
ready.
I Try Your Luck
j Replacing the giveaways at the
btix-offlce at present is bank nite
and screeno, with the latter particu-
larly mammoth at the i-egister. Bal-
aban & Katz has swuiig over, to the
fad throughout its neighborhoods,
despite early statements against the
bio. stunt. Right at present the
screeno-lotLo game is at its zenith
"'with many indie and B. & IC. thea-
tres using the screeno-keno game
ais many as three times weekly and
\vithout hold-outs a sure thing on
those occasion.s.
I'ossibillty now looms tliat screeno
jiiay break Into the loop situation,
wliich up to now has been clear of
r,]l giveaways and non-amusement
t;;ic!:s. Sonie—liouses are having
5230 gift screeno, which evidences
how much the theatres expect In
rijturn on the one-time stunt.
New United Union's
Picketing in N.Y.
Annoying Theatres
. iPicIictlng by men said to repre-
;scnt the so-called United Union, a
N.Y. state organization, is annoying
N.Y. theatre operators. Pickets carry
bfinners cliarglng various houses,
: ' any of them burley theatres, with
ctnploylng 'Monopolistic • Union
Stage Hands.'
I Theatre managers are fighting
■ tlils form of picketing by dlsplay-
■ Ipg cards and banners proclaiming
.t(iat all of their employes are mem-
b'cr.s of the American Federation of
tailor or a.^iIlates with it.
J. L. & S. Plans for Chi
McVickiers Take-Over
Cliicago, May 21.
: -Aaron Jones is readying to take
Uiclc the McVicIcers for .Tones, Lin-
leu & SchaeCer on August 1 when
the slxmonth lease expires for
;l^,ir.amount pictures. House has
ibioon dark .since' January when
Rarv-xmount took the house,
j Jones waiting until June 1 before
.apciding what steps to take with
tiio house. If deciding to open will
. l^ead for New York to see about
getting picture service. Jones
started to put up a fight for his
■ share of pictures for the theatres
list year but stopped proceed-
ings when Paramount assumed
the lease. Possibility also that
Jiones will let the theatre go to the
school board which owns the ground
rather than i)ay the $89,000 annual
ground rental.
McLcod's Coast Checkup
Hollywood, May 21.
Making his first inspection tour
of the coast In eight years, J. S.
MoLcod, head of Metro exchanges,
'has gone north before returning to
; New York.
He may also give the midwest a
■ir'iice-over-li.!;htly.
INDIES FAVOR BONUS
Hollywood, May 2t.
ln(.lci:(':iM^.iL Theatre Owners of
.S. C. wiicd Sen. Hiram Johnson at
Washington, Friday (IT) urging
P(\. ;,'0 of the P;ilman bonus bill
uvor President Iloo^icvclL's Veto,
ITO (Hrcctor.s wont on record as
sl:iting passage alone could end de-
pressed conditions.
'DIAMOND JIM' IN
Completion Bringi U Within Six of
Season Sked
'Diamond Jim,'" first featura for
Unlversal'a 1935-36 sked, was com-
pleted this week. 'Sing Mo a Love
Song' Is nearing completion for this
year's program.
Five more have yet to be finished
for U's 1934-35 schedule.
7 New Houses
Add 7,800 Seats
In Bronx Soon
After a hiatus of some six years,
theatre construction in the Bronx
section of Ne<v York city Is taking
on the semblance of a new boom,
with no less than seven houses
planned or In construction. Work
on three of the theatres already un-
der way, each of the trio a COO-seat-
er. Consolidated Is building one at
Mt. Eden and Walton avenues, and
one each going up at 183rd street
and the Grand Concourse, and 167th
street and Sheridan avenue.
Much-theatred Fordham Section
to get a 1,000-seat house on the
Grand Concourse, just north of
Fordham road. A 2,000-seat house
will go up at 182nd street, on Grand
Concourse, a block removed from
the 600-3eater now building.
RKO • proposes building a 2,000-
seater at 170th street and Walton
avenue, and a 1,000-seater Is to go
up on Boston road and Fish avenue.
All seven houses will be ready in the
Call.
CANADA ADAMANT THAT
NEW AMHS. TAX STAYS
Toronto, May 21.
Premier Hepburn and his cabinet
turned a deaf ear to the appeal of
theatre^owners, operators and film
distributors who sought suspension
of the new amusement tax schedule,
effective June 1, which will yield the
government $1,500,000 for unem-
ployment relief funds.
The Premier refused flatly to alter
his decision nor would he consider
the theatre-men's proposal for
modification of the tax to relieve
lower-price admission houses of a
heavy burden. Delegates were told
they 'were wasting their time'
when they asked that the new tax
schedule become effective Sept. 1 so
that the industry might have some
relief over the summer months.
At an earlier mass meeting of
more than 200 film- men from all
parts of the province, it was pro-
posed t!;at all theatres be closed
during June, July and August. The
motion did not carry. It was de-
cided that the theatres could not
absorb the new tax and that this
will' be passed on to the customers.
Because this win mean a serious
drop-oft in attendance, the theatre-
men say that the fight Is not over
yet, despite the Premier's statement
that 'the act will be rigidly en-
forced.'
SNIPING ANNAPOLIS
Warners Grew Moves in on Par
Camera Outfit at Academy
Baltimore, May 21.
Warners production unit from
Hollywood to film location shots for
forthcoming mu.sical, 'Anchors
Aweigh.' arrived here over week-
end, with cameras and technicians
to descend upon Annapolis at once.
Paramount outfit already Is in Us
second week lensing the Naval
Academy for 'Annapolis Farewell.'
Those In the Warners i^arty are
.Mbert Alborn, producer; Bill Guth-
rie, unit manager and William ,Mc-
Gann, co-dlrcctor. Cast, heailed by
lluby Kecler, Dick Powell and Hoss
.Mexander, with director Fi-.uik
Borzagp^due into Balto on .Saturday
to begin actual work upon 'Awclgh.'
Pennsy Looks Liberal
Easton. Pa., May 2L,
IC Pennsylvania's liberals suoeeed
In posslngr through the legislature
some of the bills now pending, the
Keystone state, long the haven of
reformers and known for the sever-
ity of Its blue laws, may soon rival
some of the most open states in the
Union, There Is every prospect that
the Sunday fllm bill, which again
came up before the House last week,
will be passed and communities
will be given the right to vote
whether they want theatres open or
closed on Sundays.
Two years, when a similar law
pertaining to sports was passed, not
a city in the State voted against
Sunday sports. The reformers are
opposing Sunday films, but will
probably lose out "as they did
against Sunday baseball.
The horseracing bill, which would
legalize pari-rautuel betting^ has
been approved by the ways and
means committee and will be re-
ported for action on Thursday (23).
A State lottery bill has been in-
troduced and proposes to raise
$100,000,000 for pensions for aged
and blind through sale of '10c. tickets
by a committee to be appointed by
Governor. Prizes would range from
$25 to $500; 20% of receipts to go
to the State and 75% for prizes.
Cutting
L A. Price
War Impends, Par
Woold Keep Up Scale
Los Angeles, ay 21.
Price cutting war downtown im-
pends, unless Fanchon & Marco,
operating the Paramount, get re-
dress from the zoning and clearance
board against the reduced summer
tariffs at Warners' Hollywood, RKO
Hillstreet and Loew's State balcony
scale. Latter's slosh to 40e is com-
pelling other deluxers to swing in
line.
Paramount is not cutting It given
additional clearance over first run
nabcs and subsequent runs.
Picture shortage for summer has
house angling for radio names for
stage shows with deals on for Ed-
die Cantor, Frank Parker, Jack
Benny and others.
Goring's Brit. Pix
John P. Goring, manager of the
Criterion, on Broadway has bought
the West Coast distribution rights
of 'The Wandering Jew,' 'The
Triumph of Sherlock Holmes' and
'The Phantom Fiend,' all Twicken-
ham (British) productions.
Goring leaves next week for the
Coast to establish offices and ex-
changes to handle the pictures. All
three of them are handled In the
U. S. by Olympic and have already
shown at the Criterion. Arthur
Mayer, operating the Rlalto, N. Y.,
is silently interested.
State-Lake Goes Screeno
Chicago, May 21.
State-Lake, indie vaudc spot, to-
night (Tuesday) goes Into Screeno,
keno game which has run over this
town like wildfire. ; arks the first
time that this sort of gifting has
hit the loop.
B. & K. has been playing the
Screeno game at its ace nabe spots
such as the Marbro, Harding, Para-
dise, Century and others.
Mpls. Asks Vaudfilniers Go to 55c
Top or Drop Shows Entirely at 40c
TIE CAN ON PUPS
Portland
Theatres Hopeful
Pooches Exit
Portland, Ore,, May 21.
Curse of the summer pic business
In these parts is dog racing at Van-
couver, Wash., but this week a
Washington county court ruled the
rabbit chasing pooches were too
close to a lottery.
Rather than fight the legal deci-
sion, the dog owners packed up their
doll rags and stampeded for Cali-
fornia. That may be a great break
for all summer pic biz around here.
65 Exploiteers
In Field on UA
Pix Is Record
Putting additional men on its
payroll,' United Artists now has 65
exploiteers in the field on UA en-
gagements, the largest number any
distributor is known to have ever
had. Average for the big compa-
nies, where men have been either
kept in the field or sent out to work
with accounts on dates, has been
a'roud 10.
Al Nathan, lately with Universal;
Fred Marshall, just out of Colum-
bia, anid Dave Davidson, until re-
cently with Majestic, were added to
the UA field staff during the past
week to work on • 'Let 'Em Have it,'
'Escape Me Never' and other pic-
tures currently on release.
Legislation
Lincoln,
The chain store tax measure In
the Nebraska legislature which has
been bloated with amendments. In-
cluding one which enlarges Its
scope to take In circuit theatres,
socking them from $3 per single
spot to $175 per for 20 or more,
pajssed the house 61 to 25. It now
goes back to Its source, the senate,
for concurrence.
It is generally understood from
legislative sources that enemies of
the chain bill have heaped all the
additional chain enterprise amend-
ments on It to make It so topheavy
Its killing Is assured. However, as
it stands' It's given a 50-50 chance.
10% Tax Falls in Ala.
Birmingham.
The 10% amusement tax bllh pro-
posed by the legislature was
knocked out, as. far as theatres are
concerned. Exhibitors from nearly
every section of the .state went to
Montgomery to file protest. The
wa.y.9 and means committee prom-
ised to eliminate the tax on the-
atres.
R. B. AVilby of the Wilby chain
acted as the principal spokesman.
He told the legislators theatres
were willing to pay their share of
the taxc!? but asked the legislature
not to single out one industry und
murder It.
Damage Suit Holds Up 10c Pix
For Chi Astor in 42nd Release Wk.
Chicago, May 21.
Fllm row execs aren't .sure
whether they've settled the Astor
theatre case. Astor seems to think
that an agreement has been reachod,
giving the tlieatre the rl^'ht to ex-
hibit major films at 10c admis.sion.
However, when contacting the e.t-
changcs the Astor was told that
product was still not available for
the house at the dlrnr? price slnf-e th<;
cxcliange managers had rf'i'ivcd no
okay from home offic^.s. A.sf.or and
fxciiange attorneys have ban In a
huddle for the past four weeks with
several of the exchanges expressing
r(!adincss to settle and okay 10c for
the house.
Astor a.skod for 3Cth week of release
al 10c while the exchange and clr-
cuit.s wanted the 52nd week for pro-
toclioii. Finally tentatively agreed
all around at the •I2nd week of gen-
eral i-olease.
AVlvaf-s holding uj) the delivery of
tlio .seivine at tli(.>!-:e tornis Is the
5100,000 datnisgo suit which the
A.stor thf-atre also b.'is agulnst the
'icC'.'iuI.mts.
Minneapolis, May 21,
Called together by J. B. Clinton,
president of Northwest Allied
States, Twin City and suburban ex-
hibitors are meeting here this week
to devise steps to correct what la
described by Clinton as 'a gravely
critical situation' which finds most
of the theatre men hereabouts 'los-
ing their shirts' or 'heading toward
bankruptcy.'
Situation Is said to have de-
veloped because large loop circuit
houses and other downtown the-
atres present elaborate stage show*
with first-run pictures at 40c or less
top, raising havoc with Independent
situations, and because double fea-
tures have been allowed to lnvada
the St. Paul loop at the Garriclc,
largo independent grind house, and
a number of suburban tlieatres.
Meeting Is expected to result in a
'request' to the RKO and Singer
circuits to raise their scales to 55o
.top at the St. Paul and Minneapolis
Orphcums or eliminate stage shows
and a 'demand' upon the exchanges
that they cease servicing theatres
employing double features.
Two of the four Minneapolis
houses using stage shows, the Alvin
and Palace, along with first-run
pictures, are said to be ready to cry
quits on stage shows. The Alvln
(formerly Shubert), offering musi-
cal comedy tabs along with pictures
at 40c top. Is expected to close 'for
the summer' shortly. It's owned
and operated by W. A. Steftes.
Indie's 5 Acts at 25c
The Palace, 1,900-seat Indepen-
dent theatre, would quit Its policy of
five vaudeville acts and first-run
pictures at 25c. top If local ex-
changes would permit to return to
its former dime straight fourth and
fifth-run! straight fllm policy by pro-
viding service. Both the Alvln and
Palace are reported as being con-
sistently In the red under present
policies.' The Alvln reopened with
straight (.vaudeville and pictures, but
ditched the vaudeville for the musi-
cal stock after three weeks.
Publlx circuit officials declare
that they gladly will toss out the
vaudeville at their State theatre
hero and Paramount, St. Paul, if
RKO and the jSlnger circuit will do
likewise or tllti their scales to 55c at
•the two Orpheums. They assert
they were forced in self-defense to
adopt their present policies and also
charge 'bad faith' on the opposi-
tion's part, declaring that an agree-
ment not to show vaudeville with
pictures at less than 55c was broken.
Both of the big Publlx houses are
said to be losing plenty of dough
with the current policies.
As far as the local Singer house,
the Orpheum,' is concerned, those
behind It deny any connection with
ItKO and assert they had no agree-
ment whatsoever with Publlx. They,
too, however, charge that RKO
broke an agreement by putting in
stage shows along with the pic-
tures at 40c top at the St. Paul
Orpheum and that this forced them
to do likewise! at the Orpheum here.
The State here followed the Min-
neapolis Ori)heum In Installing the
vaudlilm policy. Of all the six Twin
City theatres now employing stage
shows and first-run pictures, the
.\IlnnL'a|)oli3 Orpheum Is understood
to bo the only one on the winning
ledger Hide.
President Clinton of Northwest
Allied States says that he will 'ap-
peal' personally to Ned Deplnet of
RKO to 'listen to reason.' Those
connected with the Singer Orpheum
here see the 'Publlx hand' In the
pie. They charge that the circuit
wants to grab off all the choice pic-
ture product and choke off stago
shows so that opposition will be
completely routed.
CAPITOL SWITCHES
WB 'Girl of Tenth Avenue' Replao-
ing 'Caliente'
Capitol. N. Y., has switched pic-
tures with Warner Bros., taking
'Clirl of Tenth Avenue' for opening
Friday (L'l) in placs of 'Caliente,'
previ'ii.isl.v boiiKlit, but house may
.'ilso play the laldT. This will depend
on \\'arni;rs owji ceiiiands for Ita
SiruM'I. wlif-i " 'I ; Men' Is currently
in its lliird wei-k.
C.ip is ijiitling i;vo Lof iallicnne on
iis slat,''' with 'Kill rif 'i'fnlh Avenue'
, Lliis l-'i iJuy C--l>.
82
VARIETY
Wfldneeday* May 22, 193ft
•he l»o»*«*'
new
Heat VJave. se
sta«^
Cat
Wedneeday, May 22, 1935
VARIETY
83
ant
VI
9 at
©el
4^
De
♦Including Glenda Farrell, Winifred
Shaw, Phil Regan. Directed by Lloyd
Bacon. Dances created by Busby
Berkeley ... A First National Picture.
34
VARIETY
PICT
E $
Wednesday, May 22, 1935
CALENDAR OF CURRENT RELEASES
(Continued from page 2D)
tliey become entangled In a murder. They discover the murderer
through tlie trutli-telling maclilne, which Woolsey has Invented. Bert
Wheeler. Robert W'oolsey, Fred Keating, Betty Grable, Evelyn Brent,
Erik JUiodes.
People's Enemy, The. A convict breaks jail in order to seek revenge on his
lawyer, whom he thinks has double-crossed, only to learn the truth Just
before he Is killed. Preston Foster, Llla Lee, Melvyn Douglas, Shirley
Grey, Roscoe Ates, William Collier, Jr., Sybil Elaine, Herbert Rawlin-
son. Dir. Crane Wilbur. C5 mins. Rcl. March IB, Rev. May 1.
Red Morning. Adventure in a primitive section of Papua, New Guinea. Steffi
Duna, Uegis Toomey, Raymond Hatton. Dir. Wallace Fox, 6C mIns.
Rol. Dec. 14.
Roberta. Adaptation of the stage musical. Irene Dunne, Fred Astairc, Ginger
Rogers. Dir. Wm, A. Selter. 105 mins. Rel. March 8, Rev. March 13.
Romance In Manhattan. A young Czecho-Slovaklan enters the United States
(his 'promised land') Illegally and flnda happiness and the chance for
a successful future. Francis Lederer, Ginger Rogers, Arthur Hohl,
Jimmy Buttlc-r, J. Fnrrell MacDonald. Dir. Stephen Roberts. 77 mins.
Rel. Jan. 11. Rev. Jan. 22.
She. Rider Haggard's novel Helen, Gahagan, Randolph Scott, H.jlcn Mack,
Nigel Bruce. Dir. Irving Pichel and Lansing C. Holden. Rel. June 28.
6llver Streak, The, A fast-action melodrama' irt which the famous stream-
lined train of the Burlington Railroad plays the star part. Sally Blane,
Charles Starrett. Har'dle Albright, William Farnum. Dir. Thomas At^
kins. 72 mins. Rel. Dec, 21. Rev.' Jan. 22.
Star of Midnight. Wlillam Powell solves the mystery of the disappearance of
Alice Ma'i'kham and vainly tries to escape the matrimonial intentions o£
Ginger Rogers. William Powell, Ginger Rogers, Paul Kelly, Gene Lock-
hart, Ralph Morgan, Leslie Fenton! . Directed . by Stephen Roberts.
90 mins. Rel. April 19. Rev. April 17: '
Strangers All. May Hbbson, the champion of her own brood of four children,
saves them from her indulgence, fron\ themselves and from the fury
of Uie law. May Robson, Preston Foster. Florine MoKlnney, William
Backwoll Rel.. May 10. CaV4 inlns.
Illage Tale, This storv presents a cross-section of average community life,
in a tviyicar small village in Utah. Randolph Scott, Kay Johnson Arthur
Hoyt, 'Robert Barrat, Janet Beecher, Dorothy BurgSss, Dir. John
Cromwell. Rel. Aprir26. 80 mins.
West of the Pecos. The locale Is the Pecos county In New Mexico. A young
gin, disguised aa a. boy,, regenerates an outlaw' and wins happiness.
Richard Dlx, Martha Sleeper, Samuel Hinds. Fred Kohler. Dir. Phil
Rdsch. GG mins. Rel. Jan. 4. Rev. Jan. 1.
United Artists '^nIX^Vo/I^'n'- v.
Brewfster's Millions. Story by Winchell Smith and Byron Ongley. Jack Bu-
chanan, Lill Damlta. Dir. Thornton Freeland. 78 mins. Rel. May 20.
Call of the Wild. From the famous .Jack London story. Clark Gable, Loretta
'i'oung. Jack Oakie, Dir. William Wellman. Rel. May 6.
Cardinal Richelieu. George Arllss, IMaureen O'Sulllvan, Edward Arnold,
Francis Lister. Dir. Rowland 'V. Lee. 82 mins. Rel. April 28. Eev.
April 24.
live of India. The story of Cllve, who founded a new British dominion —
India. Ronald Colman, Loretta Young, Francis Lister. Dir. Richard
Boleslawski. 92 mins. Rel. Jan. 25. Rev. Jan, 22.
^-■^scape Me Never. Story by Margaret Kennedy. Elisabeth Bcrgner, Hugh Sin-
clair, Griffith Jones, Leon Quartermalne, Lyn Harding. Dir. Paul Czln-
ner. Rel. June 21.
Folles Bergere. From the stage farce, 'The Red Cat.' Maurice Chevalier, Ann
Sothern, Merle Oberon. Dir. Roy Del Ruth. 83 mins. Rel. Mar. 8. Rev.
Feb. 27.
Kid Millions. Musical spectacle In the U. S. and Egypt. Eddie Cantor, Ethel
Merman. Dir. Roy Del Ruth. 90 mins. Rel. Dec. 28. Rev, Nov. 13.
Les MIserables. An adaptation from the famous Victor Hugo classic. Frederic
March, Charles Laughton, Sir Cedric Hardwicke, Dir. Richard Boles-
lawski. 109 mins. Rel. April 21. Rev. April 24.
<|.et 'Em Have It. Story by .Toseph Moncure March and Elmer Harris. Rich-
ard Arlen, 'Virginia Bruce, Alice Brady, Harvey Stephens, Eric Linden,
Joyce Compton. Dir. Sam Wood. 95 mins. Rel. May 17.
flighty Barnum, The. Fictional story of P. T. Barnum. Wallace Beery,
Adolphe Menjou, Virginia Bruce. Dir. Walter Lang. 87 mins. Bel.
Dec 25. Rev. Dec. 25.
Nell Gwyn. Anna Neagle, Sir Ccdrlc Hardwicke. Dir. Herbert Wilcox. Rel.
June 14.
Runaway Queen. A merry maelstrom of revolution and romance. Anne
Neagle and Fernand Graavey. DIr, Herbert Wilcox. Rel Dec. 21.
Scarlet Pimpernel, The. From a novel by the Baroness Orczy. Romantic
drama, but modern handling. Leslie Howard, Merle Oberon. Dir. Alex.
Korda. S5 mins. Rel. Feb. 15. Rev. Feb. 12.
Thunder In the East. Story by Claude Farrere. Charles Boyer Merle Oberon,
John Loder. Dir. Nicholas Farkas, 79 mins, Rol. May 13.
Weddlna Nlaht, The. Gary Cooper as the sophisticated lover and Anna Sten
as a mSdcrn American girl In a romantic drama. Gary Cooper Anna
Sten Helen Vinson. Ralph Bellamy and Siegfried Bumann. Dir. King
VIdor. 90 mins. Bel. March 8. Rev, March 20.
We Live Apaln. A vlvId new version of Tolstoy's Immortal ''Resurrection."
A^na Sten, Frederic March, Jane Ba-xtor, C. Aubrey Smith. Dir. Rouben
Mamoullan. 86 mins. Rel. Nov. 16. Rev. Nov. 6,
3.ud.,. univer... c.ty.^ Universal ="> """'l^l'^TorKTy:
Alias Mary Dow. Drama, Sally Ellcrs, Ray Mllland. Rel. May 27.
Border Brigands. Buck Jones western. Dir. Nick Grlnde. Rel. May 27.
Bride ot Frankenstein. Drama. Karloft. Valerie Hobson. Dir. James Whale.
73 mins. Rel. April 22. Rev. May 15.
Crimson Trail, The. Buck Jonea western. Dir. Al Roboch. 68 mine. Rcl.
Feb. 11. Rev. March 20.
Chinatown Squad. Comedy-drama. Lyle Talbot, Valerie Hobson. Dir. Mur-
ray lloth. May 20.
Good Fairy, The. From Ferenc Molnar's stage play. Margaret Sullavan.
Herbert Marshall, Frank Morgan. Dir. Wm. Wyler. 98 mins. Rel. Feb.
18. Rev. Feb. 6.
It Happened In N. Y. Comedy-drama. Lyle Talbot, Gertrude^ Michael. Heather
Angel. Dir. Alan Crosland. 65 mins. Rel. March 18. Key. April 10.
T/e Been Around. Comedy drama. Chester Morris, Rochelle Hudspn. Isabelle
Jewell. Dir. Phil Cahn. 63, mins. Rel. Dec. 31. Rev. April 17.
Man Who Reclaimed His Head. The. From Jean Bart's stage play of French
life. Claude Rain's. Joan Bennett, Lionel AtwIIl. Dir. Edw, Ludwig.
llel. Dec, 24-. Rev. Dec. .24. ^' , -r^, r-
Mr, Dynamite. Comedy-drama. Edmund Lowe, Jean Dixon. Dir. Alan Cros-
land. Bel. -April 22;
Mystery of Edwlrt Drood, The. From the Dickens story. Claude Rolnes,
Douglas Montgomery, Heather Angel. Dir. Stuart Walker. 85 mins.
Rel. Feb. 4. Rev. March 27.
Nlaht Life of the Gods. From Thornc Smith's fantastlo tale. Alan Mowbray,
Florine McKlnney. Dir. Lowell Sherman. 74 mins. Rel. Mar. 4. Kev.
Feb. 27.
Notorious Gentleman. A. Mystery-murder. Charles Blckford, Helen Vinson.
Dir. Ed. Laemmle. 75 mins.. .Rcl. Jan. .21. Rev. Feb. 20.
Princess O'Hara. Damon Runyon comedy. Chester Morris. Jean Parker. Dir.
David Burton. 79 mins. Rel. April 1. Rev. April 17.
The Raven. From Edgar Allan Poe's story. Karloft-Bela Lugosl. Ir. Louis
Frledlander. PeU May 7.
Rendezvous at Midnight. Murder-mystery. Ralph Bellamy, Valerie Hobson.
Dir. Christy Cabanne. 6p mins. Rel. Feb. 11. Rey. April 24.
Werewolf of London. Chiller.' Henry Hull. Warner Oland, Valerie Hobson,
Lester. Matthe'Wa. Dir. Stuart Walker. 75 mins. Rev. May 15.
Rocky Rhodes. Western. Buck Jones. Dir. Al Rabpch. 60 mins. Rel. Sept.
24, Rev, Jan. 1;
Secret of the Chateau. Myatery story. Claire Dodd, Clark Williams. Dir.
Rich. Thorpe. 68 mins. Rel. Dec. 3. Rev, Feb. o.
Sing Me a Love Song. Drama ■with music. Dir. Stuart W^alker, Rlcardo Cor-
tez, Dorothy Page.
Stone of Silver Creek! Buck Jones western. Dir. Nick Grlnde. 60 mins. Rel.
April 15. Rev. April 10. " ^ ^, r,, ^.
Strange Wives. Comedy drama. Roger Pryor, June Clayworth. Dir. Rich.
Thorpe. 75 mlna. Rel. Dec. 10. Rev. Feb. 5.
Stralaht from the Heart. Politics and a baby. Baby Jane, Mary Astor, Roger
**"'"^yor Kurt Neumann. 70 mins. Rel. Jan. 14. Rev. March 27.
Transient Lady. Politics, romance and mystery. Henry Hull, Gene Raymond,
Fraiites Drake. Dir. Ed Buzzell, Rel. March 4.
Were-Wolf of London. Drama. Henry Hull, Warner Oland, Valerie Hobson.
Dir. Stuart Walker. Rel. May ,6. Rev. May 15
When a Man Sees Red. Buck Jones western. Dir. Alan Jones. CO mins. Rel,
Nov. 12. Rev. Jan. 22.
Stitch in Time
License Ban on
Mpls. Theatres
Minneapolis, May 21.
Tho city building department has
served notice on local theatres that
recommendations for renewal of
licenses will be 'withheld from all
houses which are not living up to
the letter of its regulations.
It is announced that a number of
showhouses have been found to ba
defective in that booths are not
properly fii-eproofed, that exits at**
barred and exit doors stick and are
hard to open and that foyers are
not being lc«pt clear.
SKOURAS EAST AFTER
FOX-WC FILM BUY
• LoS Angeles, May 21,
Spyros Skouras planed out for
■New York Thursday (16) after
spending five days here in con-
ferences on film product for Fox
West Coast houses. Fox buy 'waa
practically ' set before Skouras
headed east. Other buys will b»
negotiated and closed In Ne-w
York.
E. L. A.lperson, Ed Peskay and
Jimmie Davidson, who came 'west
with Skouras, remained over for
further confabs on' product.
Studios: Burbank.^^ Wamcr Brother 8 °'"""='^;:2'YVrk. n.V
Alibi Ike. Famous baseball comedy by Ring Lardner. Joe E. Brown. Olivia
de Havllland. Dir. Ray Enrlght. Rel. June 15.
Bordertown; Lite of an ambitious and magnetic foreign youth In his battle
to fit himself into American conditions. Paul Muni, Bette Davis. Dir.
Archie Mayo. 90 mins. Rel. Jan. 5. Rev. Jan. 29.
Cass of the Curious Bride. Warren William, Phillip Reed, Margaret Lindsay.
Dir. Michael Curtlz. Rel. Mar. 30.
Devil Dofls of the Air. Rollicking comedy drama romance of the aviation corps
of the U. S. Marines. James Cagney, Pat O'Brien. Dir. Lloyd Bacon.
86 mins. Rel. Feb. 9. Rev. Feb. 12.
Dinky Stirring drama of Everybody's children. Jackie Cooper, Mary Astor,
Roger Pryor. Dir. D. Ross Lederman and Howard Brctherton. 65 mins.
Rel. May 11.
Florentine Dagger, The. Murder of a theatrical producer with both his
daughter, who Is the star of a play in his theatre, and the playwright
suspected of the crime. Donald Woods, Margaret Lindsay. Dir. Rob-
ert Florey. 09 mins. Rel. March 30. ^
I Am a Thief. Mystery and murder In a diamond theft. Hary Astor, Rlcardo
Cortez. Dir. Robert Florey. Rel. Nov. 24. Rev. Jan. 8.
Nlaht at the Ritz. Story about a high-powered publicity man, his love and
his efforts to put across a chef who can't cook, Wm. Gargan. Patricia
Ellis. Dir. Wm. H. McGann. C2 mliis. Rel. March 23.
Right to Live, The. Romance In which two brothers love tho same woman
and one ends his life so that his wife can find happiness with the other.
Josephlre Hutchinson, George Brent, Colin Cllve. 68 mins. Dir. Wm.
Kelghley. Rel. Jan. 26. Rev. Feb. 20.
Secret Bride, The. Thrilling drama of political Intrigue which results In two
baffling murders and a suicide. Barbara Stanwyck, Warren W llUam.
Dir. Wm. DIeterle. 64 mins. Rel. Dec. 22. Rev. Feb. 6.
Stranded. Kay Francis, George Brent. Dir. Frank Borzage. Rel. June 22.
Sweet Adeline. From the stage operetta. Irene Dunne. DIr, Merwyn LeRoy.
87 mins, Rel. Dec. 29. Rev. Jan. 8.
Sweet Music. Back-stage story. Rudy Vallee, Ann Dvorak. Dir. Alfred E.
Green. 90 mins. Rel. Feb. 23, Kcv. Feb. 27.
White Cockatoo, The. Detective yarn. Jean Muir, Rlcardo Cortez. DIr, Alan
Crosland. 72 mins. Rel. Jan. 19. Rev. Jan. 15.
While the Patient Slept. Aline MacMalion. Guy KIbbee. Dir. Ray Enright.
Rcl. Mar. 9.
Miscellaneous Releases
Fighting Trooper, The. Canadian police story. Kcrmit Maynard. Barbara
Worth. Dir. Ray "Taylpr. 03 mins. Rev. Jan. 8.
Frontier Days, (Spectrum"). Bill Cody western. Dir. Bob Hill, 61 mins. Rev.
May 1.
Hel Tiki (Markey). Samoan nature story, 73 mins. Rev. Feb. 6,
High School GIrr (Foy). Sex Instruction propaganda. Helen McKellar, Mah-
lon Hamilton. Dir. Crane Wilbur. 65 mins. Rev. March 20.
Hollywood Mystery (Regal). Story of a temperamental director and a racke-
teer. June Clyde. Frank Albertson. Dir. Breezy Eason. 53 mins. Rev.
Jan. 22.
Northern Frontier (Ambassador). New angle of an old Curwood story. Kcrmit
Maynard. Eleanor Hunt Dir. Sam Newfield. 56 mins. Rev. teb. 27.
One In a Million (Invincible). Shop girl gets In and out of a jam. Dorothy
Wilson, Chas. Starrett. Dir. Frank Straycr. 70 mins. Rev. March 27.
-you
ON A BED
WITHOUT SPRINGS?
Theatre goers are comfort lovers.
Take no chance on losing business—
RESEAT with comfortable chain.
Ask Us, "How can I reseat and pay for new chairs conveniently?"
AMERICAN SEATING COMPANY
Afoherj o/ Dttitndaklt StctlnC for Thtatris end Auditotiunu
General OHices: Grand Rapids, Michigan
BRANCHES IN ALL PRINCIPAL CITIES
COMFORT — The Greatest Star Of Them Allt
Re-elect John H. Harris
Head Nat'l Variety Clubs
Pittsburgh, May 21.
John H. Harris was reelected
chief barker of National Variety
Clubs here at national organiza-
tion's annual convention over thd
weelt-end, Columbus, O., was
picked as tho city for the next con-
clave in April, 1936, and charters
were granted to two new tents in
Omaha and Des Moines.
James G. Balmer, also of Pitts-
burgh, -was named treasurer, wltli
Duke Clark, Columbus, and John
Maloney, Pittsburgh, picked aa
Harris' first and second aides,
Frank Drew Cleveland, is new na-
tional property man. Canvasmen to
serve during coming year are Allaa
Moritz, Cincinnati; Eddie Rubin^
Minneapolis; Louis RomjC, Wash-
ington; J. E. Kirschner. Detroit!
Marc Wolf, Indianapolis, and Eail
Sweigert, Philadelphia.
Convention, attended by delegat«*
from 14 tonts, wound up with ban*
quet Sunday night at William Penn
hotel, Organization voted as well
to continue its local and national
charities on a larger scale In tli«
future.
Varletj' Clubs of America are not
strictly for social activities; pri-
mary reason of existence is charU
table and fraternal. Tliera are no^
14 reorganized chapters of the Va-
riety Club in the larger keys. Eacl|
chapter lias definitely committed
Itself to a policy of contributing to
tho welfare of its community.
Contracts
Hollywood, May 21.
Jean Rogers, Massachusetts beauty
contest winner, handed U contract
and part in 'Sing Me a Love Song."
William Lambert, stylist, sealed
for another year at Fox.
Writer contract for year set Fred-
erick Stephanl nt Paramount.
Fox picked up James Dunn's op-
tion for a year-and tilted his weekly
salary to $1,500.
Cecilia Parker set at Metro for
anotlier six montlis and goes into
'Ah Wilderness.'
Warners signed Eddie Acuff,
stage comic, to a contract and rail-
roaded him to Annapolis for 'An-
chors Awcigh,' 'He later goes, to
the coast.
Roger Pryor set for one picture
deal byv Columbia and draws the
Juve lead in 'The Girl Friend.'
STORY BUYS
Hollywood, May 21.
Film rights to 'Bulldog Drummond
Trapped' bought by Universal. Deal
closed by cable with authors, Ge-
rard Falrlle and H. C. MacNeile.
M.argaret Sangster's 'Surgical
Call,' running serially in the Delin-
eator, will be filmed by Columbia.
. 'Spinster Dinner,' Cosmo mag se-
rial by Faith Baldwin, bought by
Universal,
U GRABBING SPEED
Hollywood. May 21.
Camera and technical crew will
be sent by Universal to Indianapolis
to make atmospheric footage of the
annual Decoration Day auto races
for 'Fa.st and Furious.'
Picture is based on the grind and
wlirf hd' produced by Kdniund
Grainger.
FRED SANBORN
Dir.: NAT KALCHEIM
mgm studios
Culver city, calif.
Wednesday, Maj 22, 1935
A D I O
VARIETY
S5
RADIO IN LION'S DEN
100-Watters Start Organization
^ Lynchburg, Va., May 21.
•Local Eroadcaaters' Is the name finally decided upon for the
cooperative association of srnallie radio stations which is being
organized by Edward A. Allen, president of WLVA here.
Group was formerly to be known as 'Hundred Watters, Inc.,' but
new name was chosen as being more representative. Allen met
with seven other station operators In Washington last week, elected
a steering committee, and made plan» to have the small stations
represented, en bloc, at the N.A.B. convention at Colorado Springs,
July 10.
With Allen as chairman, the organization committee is as follows:
LeRoy Mark, WOL, Washington; William S. Pate, WMEX,
Boston; Charles A. Hill, WIBM, Jackson, Mich.; Edward E. Bishop,
WGH, Newport . News; John Elmer, WCBM, Baltimore; C. W.
Hayes, WHBt, Canton; Steve A. Cisler, WJTL, Atlanta; W. W.
Gedge, WMBC, Detroit; Herbert Hollister, WLBF, Kansas City;
Ben S. McGlashan, KGFJ, Los Angeles; Earl J. Smith, WNBZ,
Saranac Lake; H. M. Loeb, WPDF, Flint; Winston L. Clark, WLAP,
Lexington; Clair R. McCollough, WGAL, Lancaster; L, A. Benson,
WIL, St. Louis; Ormond S. Black, WSGN, Birmingham,
Purpose of the group is to sell 'coverage' nationally and by
sections to the big advertising agencies who wouldn't, otherwise,
be Inclined to listen to the plea of individual 100-watters, Allen
says. Figure the cooperative, can get a lot of spot national businesi
now going only to the chains or the big-watt indies.
Headquarters of the group will be maintained at 1111 H street,
N. W., in Washington, but all communications are to pass through
Allen's hands at his office in Lynchburg.
Educators Urge All-Pedagog
Network with Uncle Sam to B.R.
^ Washington, May 21.
"<:!reatlon of government-owned
broadcasting system supplementing
private facilities was recommended
to Federal Communications Com-
mission by National Committee on
Education by Radio at conferences
regarding more effective co-opera-
tion between commercial operators
and various religious, educational,
civic, and cultural bodies.
Proposal was submitted by Dr.
Arthur G. Crane, president of Unl
Tersity of Wyoming on behalf of
Kational Association of State Uni
Tersities, National Association of
Educational Broadcasters, National
Catholic Educational Association,
National University E.\tension As-
•ociation, National Education Asso-
ciation, Jesuit Educational Associa-
tion, National Council of State Su-
perintendents, Association of Land-
Grant Colleges, and American Coun-
cil on Education.
with primary objective to make
programs free from advertising, net-
■worlc would be managed through
•erles of national, regional, and
•tate boards empo-tvered to deter-
mine program policies. Represent-
ing agriculture, music, schools,
labor, drama, science, law, medicine,
religion, and civic groups, the
boards would be named by the
President and by governors from
lists submitted by Supreme courts
of the states.
System would be available for
public business, public forums, adult
education, broadcasts to schools,
public service by non-profit welfare
agencies, and other general welfare
broadcasts.' Dr. Crane explained,
■With nonprofit stations assured of
the right to join the Federal web.
Proposed the system ultimately
cover the entire continental U. S.,
Including remote rural sections.
Federal government would foot
the bill and set aside suitable chan-
nels for the various stations, Plan
contemplates steady research work
into public desires, preparation of
programs, technic of broadcasting,
and allied matters.
Engels Opens Office
Hollywood, May 21.
Hollywood branch of NBC artists
bureau has been opened here by
George Engels.
Engels is lining up a local staff
and expects to remain hero about
tlired weeks.
HOLT aUITS COAST
Hollywood, May 24.
Btan Holt, J. Walter Thompson
rep, who handles ' the General Cigar
account left for the east Friday
(17).
Holt has been supervising the
■production of the Burns and Allen
■ broadcast.
MARTY GOSCH'S JOB
Special Post at WFIL Combines
Three "Functions
Philadelphia, May 21.
Martin A. Gosch has been ap-
pointed News Editor of Station
WFIL with press relations and
special events also tossed in. It's
a special job created for Gosch who
has previously been radio editor of
a Camden dally and has syndicated
a shortwave column.
Gosch is already on the job. Ex-
pected he will broadcast as well
as edit the news periods which
WFIL anticipates will become a big
item in its future.
He is first editor hired for news-
casting by an I.N.S. subscriber.
PATHE NEWSREEL ON
HEARST-OWNED WBAL
Baltimore, May 21.
WBAL. Hearst-owned local NBC
blue-band cog, has signatured twice
weekly Bromo Seltzer quarter-hour
commercials, subject matter of
which arc Pathe newsreel .clips
Like other broadcasters around the
country which have this account on
ledgers, WBAL has tied In with a
theatre, the nearby Loew's Century,
thereby securing use of sound-film
equipment without having to buy
apparatus.
In return, station gives the the-
atre number of spot announcements
weekly which plug the film and
vaude shows playing the house. The
programs go on during period
around dinner hour when the stage-
show is on at house and consequent-
ly the film equipment is lying idle.
The Pathe clips aro run off in the-
atre's projection booth, with a wire
shunting the sound over to the sta-
tion's swltcliboard.
Eddie Miller Sponsored
Eddie Miller will baritone and
Angelo Pelange will spiel six times
weekly over WMCA, New York for
Electrosol, a beauty preparation.
Contract started^ Monday (20) and
calls for afternoon quarter hours at
3:45 p.m. EDST.
Miller has two other spots for
WMCA during the. week on sustain-
ing basLs.
PET-
DEPT. STOBES
Organized Campaign to Get
Big Merchants on Air
Sure to Inflame News-
paper Publishers
MODEL PROGRAMS
Auerbach with Baker
Chicago, May 21.
Arthur Auerbach, dialectician,
joined Phil Baker's Armour pro-
gram over WJZ last Friday (17)
for an indefinite period.
Auerbach Is the former New York
Daily Mirror photographer who
turned actor.
Pow-wow on retail broadcast ad-
vertising which the commercial sec-
tion of the National Association of
Broadcasters Is staging in Chicago
June 10 represents the first con-
certed effort made by radio to crash
the daily newspaper's main source
of income, local department store
advertising. With tho Industry
heartened by the victory it has
scored in the battle over newscast-
Ing, radio feels that the time is now
ripe to beard the lion In his busi-
ness den and to that end experts
from the department store field
liave been invited to tell broadcast-
ing how It can effectively cut in on
their advertising budgets.
It is expected that out of the
NA.B's Chicago meet, which will be
part of the Advertising Federation
of America's annual convention at
the Palmer House, there will de-
velop a proposal that the NAB's
commercial committee devise a set
of programs which could be espe-
cially devoted to the needs of the
department store. These program
outlines would be distributed among
the member stations of the NAB,
with the same outlets invited to
submit suggestions for improve-
ment along with reports on how
specialized programs of this order
have worked out for them locally.
Among the experts that have been
asked to appear at the Monday
morning (June 10) session on retail
broadcast advertising are Mrs. Pe
geen Pitzegerald, advertising mgr.,
James McCreery & Co., New York;
Marvin Greek, v.p. of Greek's, Inc.,
Duluth; Kenneth Taylor, v.p. and
merchandising mgr., John Taylor
Dry Goods Co., Kansas City, Mo.;
Frank W. Spaeth, mgr. of the sales
promotion division of the National
Retail Dry Goods Association; Dade
Epstein, Chicago advertising agency
exec, and John Shepard, 3rd, who
heads the Shepard Stores in Boston
as well as the Yankee Network. H.
K. Carpenter, mgr. of WHK, St.
Louis, will preside as chairman of
this session.
Following day broadcasters, ad-
vertisers and agency men will ex-
change thoughts on the 'Mutual
Problems of the Buyer and Seller
of Radio Advertising.' Among those
invited to attend this gathering are
Stuart P^abody, ad mgr. of the
Borden Co. and chairman of the
National Association of Advertis-
ers; Frederick Seaman, ad mgr. of
the Continental Baking Co.; Na-
than H. Pumpian of the Henri,
Hurst & McDonald agency; Hugh
K. Boice of CBS; Edgar Kobac of
NBC; John F. Patt, WGAR, Cleve-
land, and Lloyd Thomas, WROK,
Rockford, 111., with Arthur B.
Church, WMBC, Kansas City, pre-
siding.
Aylesworth Wins Over WEE
Boston, and WRVA, Richmond;
WSM, Nashville, Won't Give In
Jolson Draws Line
J. Walter Thompson had
Milton Berle picked for a spot
on this Saturday night's (26)
Shell hour over NBC, and
everything connected with the
booking was okay until the
agency relayed to Al Jolson the
suggestion made by Berle that
Jolson do straight for him.
Jolson burned at the proposal.
He declared that he would do
as he has done with other
comics on this stanza, intro-
duce them, and at the end of
their routine exchange a few
words with them. But as for
serving as a feed throughout
Berle's act, that was out.
P.S. — Berle will not appear
on the Shell show this Satur-
day night.
MARSCHALK & PRAH
GETS STANDARD OIL
Hartford, May 21.
For tho first time In the history
of Connecticut's largest department
store, G. Fox and Company, news-
papers were sidestepped ^n public-
ity for the store's anniversary
(88th) sale. In previous years this
store splashed forth news of the
event with 16-page sections in all
newspapers, but this year ran one,
two and three pages in.stead, going
to radio and gravure throwaways a.s
an alternative.
Event which usually brlng.s the
department store a gross of about
$500,000 during tho one-week sale
is being blazoned on radio almost
every IB minutes, the store having
taken almost every available open-
ing.
Macy'B budgets approximately
$75,000 yearly for broadcasting two
Marschalk & Pratt, Inc., has re-
lieved the McCann-Erickson agency
of the radio end of the Standard
Oil of New Jersey account. As its
initial move in behalf of the petrol
refiner, M&P has taken over the
direction of Guy Lombardo's half
hour program for SONJ, which
makes its debut on CBS, July 8.
It's the 8 to 8:30 p.m. spot Monday
nights. Billings on this show is
figured to go over $500,000.
McCann - Erickson's connection
with the oil account dates .back
many years, with that agency hav
Ing handled to date every SONJ ef-
fort In radio. Biggest air campaign
that the refiner has bankrolled is the
Five Star theatre double-network
series of two years ago in which
over $600,000 was spent for tiihe
alone. This season Standard Oil
of N. J. supported 'The O'Flynn,'
operetta, on CBS for 13 weeks.
MAD OVER, WISN-CBS
RESUME RELATIONS
Milwaukee, May 21.
After operating as a. purely local
station with no chain programs for
the past three months, WISN has
returned to the Columbia chain, re-
suming its afniiation Sunday (19).
Harold Nurke, former manager of
the station returns as commercial
manager and Gaston Grignor man-
ages station which is owned by
Hearst.
regular programs over WOR, New
York, which the store owns. This
amount covers talent, time and sun-
dry costs. Store ha.s been etheriz-
ing steadily thusly since 1931, and
Is sold on the medium more than
ever now.
Martha Manning of the adverlis-
Ing department airs daily excepting
Saturday and Sundays at 8:30 a. m.
EDST. Specialties, sales, etc., are
treated in a colorful manner to
stimulate buyer's interest. Other
program known as Macy-Bambcr-
ger Boys' Club is co-operative with
tho Newark establishment, being
aimed for juvenile masses and good-
will builder.
Radio outlay has been a regular
part of the store's advertising bud-
get since 1933.
Syracuse, May 21.
WFBL Ifi taking a bow locally
becauso of the big business current-
ly enjoyed by the Lincoln depart-
ment store, which has been spon-
soring a lO-minutc 'Stories Behind
tho News' program hitched to the
end of the station's regular five-
minute news broadcasts.
Contract is only a. mo
M. H. Aylesworth last week
landed the signatures of t^vo of the
stations that have taken a recal-
citrant attitude toward NBC's new
station contract. In accepting the
agreement one of the pair, WEEI,
Boston, stepped out of a pact it
had made with WTIC, Hartford, by
which they had committed them-
selves to act only as one, so that one
couldn't sign without the' consent of
the other. Other station which
Aylesworth has brought into the
fold is WRVA, Richmond. Circum-
stances now point to WTIC moving
over to the CBS list within tlie
next three months.
Realignment of WEEI with NBC
leaves CBS with no choice but
either to accept the terms of John
Shepard, 3rd, when their contract
for the Yankee network expires
within the next year or to go
through with its plan to help
maneuver WHDH, Boston, into a
wavelength that will give this out-
let full time. While Aylesworth was
parleying with his friend, Jullu§,_^
Gross, head of the Edison Electric
Illuminating Co. of Boston, which
owns WEEI, It Is reported that
Shepar'd made a call on the NBC
prez and informed him that he
(Shepard) was prepared to talk
business if WEEI stood pat and
added that Aylesworth was free to
use this offer, if necessary, as a lever
in the negotiations.
WSM Adamant
No headway has been made by
NBC in solving the position taken
by WSM, Nashville, Latter station
still refuses to guarantee the net-
work the time as stipulated In the
new contract, holding that such
schedule clearance would force the
station to eliminate some of Us most
popular local programs, partlculatly
the Saturday Night Barn Dance, Co-
lumbia has approached WSM on the
proposition of the Nashville 60,000-
watter changing network aflHiationa.
Oplnioft in the trade is that NBC
will be compelled to solve Its De-
troit situation by working out deals
which will find CKLW and WXYZ
sharing the programs released over
the blue (WJZ) link. G. A. Rich-
ards, head of WJR, which becomes
associated with CBS in September,
has let It be known that he will
not under any circumstances agree
to the moving of another station
into Detroit. NBC at one time had
under consideration a plan to
switch WMAQ from Chicago to
Detroit and affect a time-buying ar-
rangement with WCFL, Chicago
labor's mouthpiece, for the release
of the blue link's programs.
Cantor on Coast
Hollywood, May 21.
Eddie Cantor arrived in town
Friday via boat accompanied by
Harry Rapp, his radio writer, and
Parkyakakas (Harry Einstein).
Cantor immediately started plan-
ning a Hollywood office for his radio
consultant service.
Cantor undergoes an operation at
the Good Samaritan hospital to-
morrow (Wednesday). He has been
under observation for several days.
Visiting New York
Lee Armer, Southwest Network.
E. S. Rogers, CFRB, Toronto.
Harry Sedgwick, CFRB, Toronto.
S. Gordon Parsons, WSFA, Mont-
gomery.
J. T. Ward, WLAC, Nashville.
F. W. Borton, WQAM, Miami.
Clarence Cosby, ' WKWK, St.
IvOUlS.
Joseph WHO, Dee
Moines.
Arthur Church, KMBC, Kansaa
City.
RADIO
Wednesday, May 22, 193ft
Concerted Action to End Cafe Plug
Excesses Expected Soon in East
Women's Radio Connnittee Clarifies
Following letter has been received by Vambttt from the Women'B Na-
tional Kadlo Committee and Is printed below verbatim:
(■lentlemen;
We read with considerable interest your editorial In last week's
VAiiirrrv entitled, 'Radio Should Fight Back* and would appreciate
your iiublisblng thla letter In order that the attitude of the ■Women'B
National Radio Committee may be clearly defined.
We do not want government control of radio, nor do we believe
that cenaorship Is either desirable or necessary. We are firm In the
conviction that the standard of radio programs should be raised, but
we^ maintain that such reforms must come from within the Industry.
■'For many years the motion picture Industry Ignored the criticisms
hurled In its direction, continuing to offer productions supposed to
represent popular entertainment for the masses. "When the disap-
proval could no longer be disregarded, since the box offlces began to
tell the story of the public's reaction, and finer pictures were offered,
to their astonishment the producers learned that we are not a nation
of morons and can appreciate artistic presentations.
Until the Women's National Radio Committee was organized, there
was no coordinated body of women to register the opinions of the
buyers of the nation with regard to radio. When you consider
the fact that radio — a man-made, man-regulated industry —
wants very much to Intrigue the interest of women, It does not seem
so remarkable that we should want to voice our opinions of brotld-
casting. Furthermore, as ultimate consumers we pay *for the cost
of radio entertainment.
We ."e sincere when we say we want to be helpful. As we view
the situation, millions of dollars are spent to present entertainment
for our enjoyment. We assume that the sponsors want to- please the
listening audience, for by so doing they cultivate good will. We
therefore transmit the likes and dislikes of women to those most con-
cerned In an effort to be useful.
We have criticized distasteful, lengthy and exaggerated radio ad-
vertising, and pointed out the fact that a great deal of money and
effort is being wasted, since this type of advertising is not effective.
Evidently the industry has found that we are correct in our state-
ments, as Columbia Broadcasting System has Just put into effect a
new policy which will ultimately remove these objectionable features.
At the radio conference held on March 25 in Stelnway Hall, we
suggested that one way of improiving children's programs would be
to organize a consulting board which would represent many view-
points, and which would Include a child psychologist. This, too,
Columbia Is going to do.
We hope the other companies will follow Columbia's wise move.
The next step will be an improvement in the character of all pro-
grams—and wo prophesy that the industry will be as astonished as
the motion picture producers were to find that the public will soon
voice Its appreciation when this is done.
We have constantly pointed out the fact that poor taste and poor
Judgment are responsible for present objections to radio broadcast-
ing; but we agree that it is doing too far to lay the blame for sex
delinquency and moral perversion at the -feet of the industry.
Sincerely yours,
Mrs. Harold Vincent MilUgan,
(Chairman.')
Talent Scout System Sought by
Chi NBC as Avadable Acts Fade
f — =—
Acting in advance of recom-'
niondiiilons that James W. Baldwin,
executive .secretary, is expected to
make to the broadcasting code
nutliorlty, NBC and Columbia have
undertaken to purge their sustain-
ing' band pickups of overdoses of
commercial palaver. Webs admit
that they've decided to shut down on
delinquent hotels and cafes before
the Bltuation now prevailing makes
them subject to citation before the
Washington authorities.
Baldwin, passing through New
York on his way to Washington last
week, let It bo known that during
his recent stay In Chicago he made
a .study of the band pickup situation
and collected evidence showing that
practically every ont; of the major
local stations was allowing the hotel
and cafe sources to get away with
practices which were in sharp viola-
tion of the unfair trade provisions
of the code. Chiefly responsible for
this condition, he found, w.ns the In-
tense competition engaged In by the
local outlets for the right to pick
up the danne combos, with NBC and
Columbia becoming involved their
nightly clearing of the same combos
over extensive hooliups. Resort to
Ciiicago as a base for late evening
pickups has been aggravated by the
$3 broadcast tax Imposed by the
New York musicians union.
Chi the Windy Town
Chicago niteries have taken ad-
vantage of the cfempetitlvo situa-
tion by loading up the programs
with sales palaver, with some of It
going Into lengthy details about the
room's appurtenances, cuisine and
sgrvice. Baldwin holds that most of
'these pickups now constitute com-
mercial programs and that they
should be billed as such by the webs
and the local stations.
Efforts on the part of NBC with-
in recent weeks to get- CBS to co-
operate on tho Chicago situation re-
sulted in an explanation that the
authority held by CBS's western
manager, Leslie Atlass, who has his
offices in Chicago, prevented the
network from Interfering locally.
Also that whatever attempts the
CBS New York office has made to
control band pickups emanating
from that area have been coun-
teracted by Atlass, who has taken
the attitude the needs of hlS key
station, WBBM, came first.
Indianapolis Only City
Of Size witb No Purely
Local Station— Hill
Washington, May 21
Construction of two new trans-
mitters in Indiana and California
was recommended by Federal Com-
munications Commission examiners
last weelc.
Finding that need exists for added
facilities in Indianapolis, Eicaminer
George 11. Hill oked proposal of
ly. M. Kennett, owner of WHBU,
Anderson, Ind., to build 1 kw. sta-
tion to operate daytime on 600 kc.
while Examiner Ralph L. Walker
gave the nod to Riverside Broad-
casting Co. plans for building a day-
time 250 watt station at Riverside,
Calif., using the 820 kc. channel.
Neither station would cause ob-
jectionable interference with ex-
isting transmitter.<i and both would
render service for which there is a
public need, examiners reported.
Indianapolis, the only city of Its
size with only two stations and no
purely local station, is entitled to a
transmitter using local talent and
carrying local civic and religious
programs, E.xamlncr Hill said.
California station would be owned
by present operators of KFXM, San
Bl'rnardlno, and would bo hooked
up with Southern California net-
work.
Terrell on the Road
St. P.aul, May 21.
W. D. Terrell, FCC field section
head, here to check the activities of
the regional iiispectlon office of the
commlsh. Accompanied on his look-
see by .lohn M. Sherman, northwest
regional Inspector.
I''rom here "Terrell goes to Grand
Island, Neb., to Inspect the central
monitoring station, where frequen-
cies of all radio stations in the cen-
tral part of the country are checked.
4i
BALTO'S MYSTERY STATION
Town Doean't Knovy Who's Behind
Enterprise
Baltimore, May 21.
Erection of a new staltlbn which
was recently licensed by the FCC
to be located 40 miles northwest of
Balto, Just outside town of Fred-
crick, Md., must, according to the
pormlt granted, begin operation be-
fore Nov. 26. Nothing has been
done yet, and improbable that
ground will be broken before mid-
summer. Identity of persons con-
nected with station still source of
mystery to radio row in Balto, and
has trade here very curious. Per-
sons who secured license and who
will operate the broadcaster con-
tinue to shield Identities behind
monicker-front, Monocacy Broad-
ca.sting Co. About all could be
learned last week was that sta-
tion's call letters will be \VFMD.
Will operate daytime only at BOO
watts.
Believed reason for late start in
erecting .station Is that work will
be supervised by R. C. Powell, who
is currently engaged in smoothing
out engineering for another newly
created station that will be estab-
lished in Staunton, Va., WSVA.
Lawrence Leonard of Frederick,
Md., is only name on record In
Washington in connection with Bal-
timore's new station.
L A. IGNORES
PLATTER TAX
Los Angeles, May 21.
Although radio stations using rec-
ords were ordered by the American
Society of Recording Artists to pay
a tax on every disc played beginning
May 1, none of the local stations has
as yet contributed a cent.
During the past two weeks agents
of the organization, claiming to rep-
resent all the top recording artists,
have made personal appeals to the
station for royalties, but locals have
ignored the requests.
Broadcasters from sipaller sta-
tions, usl;ig.record.s generally, and
their attorneys met to ag)'ee on a
procedure" with an\ 'agreement ro-
sultlng to stand pat and await de-
yejopments..
In the" meantime at ^rneys for each
of the stations wrote" to thfS society
asking' to ijo 'tnforiVied "^on ' state or'
national laws upon which tiie or-
ganization bases »its claims for
levies.
Television Document
Challenged by FCC
Washington, May 21.
Public hearing on registration re-
quest of American Radio and Tele-
vision Corp., New York City,
ordered for Friday (24) by Federal
Securities and Exchange Commis-
sion.
Government group told applicant
to show cause why effectiveness of
statement should not be suspended,
charging numerous Instances of
untrue statements or omission of re-
quired material facts.
Columbia will concentrate at the
National Association of Broadcast-
ers' convention in Colorado Springs
July 7 the largest number of home
oHlce execs that it has ever had
available at one of these events.
Primarily actuating this move is the
receptive mood that CBS antici-
pates it will find in NBC affiliated
broadcasters who have refused to
signature the new NBC station
contract. CBS figures that with
enough ambaasadors and actual
deal closers on the ground it should
Ist Four Months
Columbia's gross from time
sales tops that of NBC's red
(WEAF) link by $41,000 for the
first four months of 1935. The
January-April stretch brought
CBS $6,850,246; the red chain,
$6,809,138, and NBC's blue
(VVJZ) network, $975,970. As
compared to the same period
for 1934, the CBS tally repre-
sents a boost of 20.4%, while
for the red and blue links the
Increases, respectively, amount
to 29.6% and 11.8%.
Breakdown of the April, '35,
figures gives CBS $1,579,283,
the rod network $1,656,283 and
the blue, $967,970.
BASEBALL BIG
ITEM THIS YR.
IN ST. LOUIS
St. Louis, May 21.
In contrast with last year when
the baseball magnates shut down
tho broadcasting booths at the
Cardinals and Browns fields, St.
Louis r.o.dlo has gone almost unani-
mous in maintaining a play by play
report of the local games. Only
station out of the baseballcastlng
column is KDS, which Is owned and
operated by the . St. Louis Post-
nispatch, an evening rag.
KMOX's mike at the sidelines is
manned by Prance Laux, while
KWK has Bob Thomas and John
Harrington and WIL has Neil Nor-
man and Ray Schroeder.' Each sta-
tions has obligated Itself to pay the
Cards and the Browns $5,000 for the
season. No games are aired Satur-
day and Sunday, with the team
owners figuring that the five-day
buildup should be enough to lure
the fans to the field.
BOY SCOUT MULLOY
Makes Emergency Announcements
And Givea Two Pints of Blood
Baltimore, May 21.
Aldine Byrd, reporter on Hearst's
News-Post, phoned Frank MuUoy,
publlcizer of the Hearst-owned
WBAL, last Sunday and asked if
he would have a couple of spot an-
nouncements read out over ether
asking for volunteers \o donate
some blood for transfusion for sis-
ter-in-law who was badly' -ill in
hosp. Mulloy complied and: had. pe-
tition aired within few minutes.
First batch of donor applicants' con-
tributed samples of blood and none
met requirements of medicos. Then
Byrd phoned back to MuHoy'.and
asked If another spot might be pro-
cured. Mulloy said he had no im-
mediate time open but would have
a try himself while next announce-
ment was being primed. Mulloy's
blood was found to fit the bill.
Gave two pints yesterday (Mon-
day) and after getting acquainted
with the Byrd family discov-
ered he had known the lady to
whom he gave blood. They were
neighbors years ago when both re-
sided In Pittsburgh,
4 ETHER TBIOS IN FILM
Hollywood, May 21.
Paramount is using four radio
trios to back up the Lyda Roberti
number, 'Double Trouble,' in 'Big
Broadcast.'
Backer-uppers are Rhythmettes,
Threg Shades of Blue, Three Tones
and Ingenues.
be able to bring in tow some Im-
portant stations.
Sam Plckard, v. p. In charge of
station relations, and Meff Runyon,
network treasurer, will head the
CBS contingent. For Plckard it
will be his first NAB convention
since the Cleveland meet of 1931.
Following the convention Plckard is
slated to move on to the west coast
for a stay of several weeks that will
keep him In business contact with
the Don Lee network and other
CBS allies In the Pacific area.
Iowa Organizing
Marshallto^n, la., May 21..
Iowa radio station owners- are
meeting here today (21) for the pur-
pose of forming an association of
station owners in Iowa. Earl Peek,;
owner of KFJB, issued the invitation
to have all station owners gather
here at Hotel Tallcorn for the pur-
pose of forming the Iowa Associa-
tion of Broadcasters.
According to dope, the organiza-
tion will be for the purpose of band-
ing the Iowa Independents into a
unit to secure more advantageous
legislation and to promote coverage
in Iowa from a national standpoint.
Transradio at WTIC;
Previously Fed WDRC
Through Yankee Web
Hartford, May 21.
Station WTIC, local 50,000-watter,
last week signed with Transradio to
furnish it with news and began
giving that organizatlon'jj dis-
patches on Wednesday (15). Up to
then, WTIC had been taking the
Press-Radio bulletins from NBC,
with WDRC, another local, getting
the Jump by giving the more de-
tailed Yankee Network news which
has previously been tied up with
Transradio.
Broadcaster has three Transradio
periods listed dally, S a.m., 6:30
p.m. and 11 p.m. Move by WTIC
came as surprise to Connecticut
radio men.
Also last week, WIXBS, Water-
bury 1,000-watter, began giving AP
news dispatches. Station Is owned
by Waterbury Republican and
American, morning and evening
sheets which have an AP wire.
WIXBS still takes Press-Radio
new.s, via WHN, New York, and
uses Its Associated Press dispatches
after thrlce-daily local news flashes.
Tie-up with WHN la set to discon-
tinue on June 1.
Chicago, May 21.
Chaiige to a more systematized
rouilne of talent scouting is being
i^adled by NBC here foUowinff-
'peveral discussions over the lack of
iWw ether names out of Chicago In
^"tie-past few years. NBC Is tiring
of merely sitting back and waiting
for talent to walk Into etudio and
ask for auditions. .Network has
found that while this may have
worked In the early days of radio
it no longer brings in good talent
since the red tape has scared oft
most of the good vaudeville and nite
club talent from bucking those
free-for-all auditions.
Network is growing anxious over
the way the agencies have stepped
into the new-talent field themselves.
Agencies throughout the country
have dug up most of the new name
talent in the past couple .of years
and the web feels it's about time
something was done about it. At
present the only way the studios
generally are getting new talent la
by accident. If ^ome exec happens
to be in a nite club or at a vaude
show and notices some likely talent
the act may get an Ifivitation to
show for a hearing. But none of
the studios in Chicago have any
regular scouting department.
Lack of this scouting division Is
blamed on the absence of any ap-
propriation for this activity. Mid-
west NBC will likely take up this
matter with New York shortly to
set up a talent scouting organization
comparable with the type of scout-
ing done by the motion picture com-
panies.
Leo Kennett Gets Pat
Indianapolis, May 21.
Recommendation has been made
to the Federal Communication Com-
mission to grant a license to Leo
Kennett to operate a 1,000 watt day-
time power, 60 kc. station here
Station will broadcast local talent
and disk programs.
Kennett Is now owner of WHBl'
Anderson, and was formerly asso
elated with WSBT, South Bend.
Big CBS Delegation to N.A.B.
Sam Pickard and Other Execs Will Be at Colorado
Springs Convention July 7-10
Wednesday, May 22, 1935
R A D I
VARIETY
87
CBS' CLEAN-UP PLEDGES
NBC Slant on CBS Policy
NBC followed up on the publicity obtained by Columbia's clean-
up rules by pointing out that In January, 1934, NBC promulgated
similar If not quite so drastic policies with reference to laxatives
which thereafter were not solicited. NBC has turned down Ex-
Lax, Feen-a-mlnt and Castorla among other accounts and has flatly
rejected all deodorants,
NBC did not publicize tho January, 1934, rules outside the trade.
It has maintained a Continuities Acceptance Department for the
past nine months which functions entirely divorced from the Sales
and Program departments.
Ex-Lax Eases
Off CBS; H%
Solve Problem
'nibarrassing situation which
Columbia created for itself by of-
fering Lux Soap the 8 to 9 stretch
JHonday night after it had sold the
8:30 to 9 ijerlod to U. S. Tobacco
(Dill's Best) was relieved Monday
(20) when EX Lax decided to .with-
draw from the network June 17.
What prompted the laxative to call
It fiults was the pressure the net-
work was bringing on Ex Lax to
make its ad copy conform to CBS'
new commercial policies and to
shift its half hour program to some
other night but Monday. Retire-
ment of Ex Lax from the 9:30 to
10 period will make it possible for
Lu.\- to take over tlie 9 to 10 period
on CBS starting July 29.
In offering the 8 to 9 Monday
evening spot to Lux for the
dramatic show that it's curi-ently
bankrolling on NBC Sunday
matinees CBS had expected that
V. S. Tobacco jis'ould be agreeable
to taking some~spot other than the
one It had contracted for. The
tobacco account assumed the posi-
tion that it was the 8:30 to 9 Mon-
day evening spot that It had been
sold and it would be the 8*30. to 9
Monday evening spot that Its 'One
Night Stand' program would ftll,-
Btarting June'3; or'.else. Dill ehvw
now, clears over NfiC^Friday nighty
and the tobacco company.. decid«<l
to make a change of network .whe»
It found' that Columbia' could giv*
lt.tHt«^48 stations 4t|rce,qulred. With
NBC'''lt ■ has to supplement 'with
transcriptions.
Convenient
"When the situation over tho 8:30
to 9 spot assumed 'the form of an
Impasse, the CBS sales' department
took another squint at the Monday
night schedule and decided that the
next resort would be the Ex Lax
account. Together with urging the
laxative to move over to a Tues-
day or Wednesday night niche, the
networic imdertook to impress upon
the ."ccount the necessity for avoid-
ing ; I its ad copy anything that
■wonid impinge upon the restrictions
contained in Columbia's new rules
for advertisers. After talking it
over with its agency, Joseph Katz
Advertising Co., Ex Lax decided
that rather than be subject to dis-
comforting situations and serve as
en example in CBS' cleanup cam-
paign it would get o\it of network
broadcasting altogether with the
expiration of its present time
obligations. Ex Lax, bocau.se of a
82-wcek contract, could have
stayed on to Febi-uary. Laxative
has been a consistent customer of
the web for over three yenr.s.
Lux turned to CHS for a spot
after NBC was able to ofler It a
eatlsfactory evening ho\n-.
Too Good for Radio
Toledo, May 21.
Paul Ivonncdy, r;ullo ed oC the
Now.s-Bee, made a big hit with his
P'a.ving 'of the leading r(<j^ in
'Blessed Event,' stage piny, jiut on
hero by the Newspaper GuiM re-
cently, and his sluot Is api^arcntly
trying to cash In on his rise to pop-
ularity.
He was given new as.signmtnt a.*;
feature story writer. IJen Mendo/a
has t.ilcon Kennedy's plaro as radio
scribe.
MORE STATIONS ON SPOT
WWAE, WSBC, KWKC, WOS
Hailed Before Commish
Washington, May 21.
Quarter of broadcasters were
added to list of licensees on the spot
last week in the government sa-
pollp movement.
Federal Communications Commis-
sion ordered WWAE, Hammond,
Ind.; WSBC, Chicago; KWKC,
Kansas City, Mo., and WOS, Jeffer-
son City, Mo., to make account Of
conduct and justify continued exist-
ence at examiners' hearings. Last-
named station Is police transmitter
of Missouri State Highway patrol.
Hearing on six other renewal ap-
plications were set for June 27. Li-
censees are WWL, New Orleans;
WFAA, Dallas; WBAP, Fort
Worth; WCCO, Minneapolis; WOV,
New York City, and WPG, Atlantic
City.
LADY ESTHER
UNDER GOVT.
SCRUTINY
Washington, May 21.
Government started to crack
down last week on Lady Esther
radio programs and then changed
Us mind.
Acting at reque«t of the National
Recovery Administration, the Fed-
eral Trade Commish ordered cold
cream maker to quit exaggerating
the qualities of the product In its
air patter, . but subsequently with-
drew the complaint. An adjustment
by which Lady Esther will stop
making objected-to->representatloris
:over the webs Is sought.
Show Cause Order on WPG
Returnable June 27
Atlantic City, May 21,
City offlcials were notified today
(17) to appear before the Federal
Radio Commission in Washington
June 27 to show cause why applica-
tion for a renewal of license of WPG,
municipal radio station, will 'servo
the public interest, convenience and
necessity.'
City was also notified that Sta-
tion WLWL, of the Paullst Fathers,
.New Vork, which now shares time
with WPG, has petitioned the com-
mission for a new wave length as-
signment.
Twice in tlie past throe years
WLWL has appealed for fiill time
on its present wave length, an ap-
plication which. If granted, would
have taken WP(; off the air unless
it were assigned the wave length of
another station. On both occasinns
the city, with the aid of the Colum-
bia Broadcasting Co., which leased
WPG. successfully fought WLWL.
This time, however, AVLWL will
Ii.'ive. to contest with WWL, Loyola
rniversity, Wf)V, Now York, and
such stations at AVGCO, Minnenpo-
lis; W.XYC, .N'PW York, and WFAA-
^VBAP, Dall.-is and Fort Worth, may
Ijof.-omc Involved, too.
In view of tho pending legal bat-
llo. Mayor Marry Bacharach says
that the city will oiierate Wl'G
sliould It recoivo full-time on the-
air \inlf--'s '.a rtnlly worthwhile lease
presents itself.'
LOOKS LIKE BOTH
Believe Laxatives Doomed
on Networks — Also See
Chain-Owned Stations Un-
able to Accept Taboo
Sponsors on Spot Basis
MUST MAKE GOOD
NBC and Columbia will be forced
in due time, It la predicted by the
advertising trade, to extend all their
'anti' policies to the stations they
own and operate. Through the fan-
fare of publicity In the ne\yspapers
and over the air, CBS particularly,
point out the agency men, has put
itself unmistakably on record. Ra-
dio's laymen critics and media op-
position will Insist upon a literal
application of CBS's annunciated
list of taboos and would decry the
existence of one set of policies for
the network and another for the
stations the network owns and
operates.
Most of the products nixed off by
the networks, the agency men an-
ticipate, will go back whence they
came, spot broadcasting. It Is also
expected that the higher-powered
and more conservatively operated
stations throughout the country will,
with an eye to the sapolio campaign
Dailies' Reaction
Dally newspapers around the
U.S.A. seemed disposed to say
'Amen' to the CBS proclama-
tion on program censorship.
Editorial comment made by the
South Bend (Ind.) Tribune is
fairly characteristic:
Radio listeners who be-
lieve that 'all that goes oyer
the radio should be oiily
that which can be unblush-
Ingly received by a social
group of high-minded per-
Bon's will give cordial en-
dorsement to the policy of
the Colunibla. Broadcasting
■y stem. Under this policy
tftdlo listeners are not to'
be embarrassed by certain
advertising which, entirely
proper when printed, is not
In keeping with good taste
when put on the air.
A newspaper advertise-
ment may use descriptions
which -do not violate good
taste.. The same advertise-
ment on the radio would be
a distinct offense. The dif-
ference Is that the news-
paper advertisement Is not
read to a family or social
gathering while the ra-
dio advertisement Is an-
nounced to a group, often
of young persons, and cre-
ates a sense of embarrass-
ment.
that the Federal Communications
Commission has undertaken, be In-
clined to exercise marked circum-
spection over the advertising copy
cleared through their transmilter.s.
Indie operated outlets will be free
to accept the business and restrict
the plug palaver, but outside pres-
sure will leave no such alternative
;i) i)ie networks, particularly Colum-
bia which has publicly pledged it-
self against medlcinals, la.xativos
and other products for intimate use.
Embarrassed
Columbia's list of comnuTclal
taboos and Its assertion that after
Keb. 18, 1336, there won't bo pnr-
niitted a single laxative or medicinal
account on Its schedule has created
a tic'kll.sh situation for NBC. Latter
network started to eliminate from
its books the less desirable class of
;iccounts over a year ago.. It's boon
going about this task without really
(■ommlttlng itself. What has largely
stayed NBC from shutting down
completely on laxatives and declar-
ing against the renewal of this class
Columbia Makes a Hit
Washington, May 21.
Widespread satisfaction was reflected in government circles last
week following announcement of drastic new policies governing
commercial broadcasts by Columbia.
Indications that the voluntary housecleaning move may end or
put a gag on demands for stringent Federal control were seen
in reaction in Congressional quarters,- while Communications Com-
mission stand likewise gave reassurance to industry groups.
Restrictions were termed 'very gratifying' by Chairman Wheeler
of Senate Interstate Commerce Committee, one of the most vocal
critics of commercial operators as -well as of the commish. Chair-
man Anning S. Prall of the regulatory body, commended CBS in
a public statement.
'This new pronouncement of policy by the Columbia Broadcast-
ing System is gratifying, not merely because ^It Is- one of the most
forward-looking steps ever undertaken in the great American
radio industry but also because it is the considered undertaking of
a network serving more than 100 stations from coast to coast,'
Prall said.
"Such an example of wise leadership can hardly fail to exert a
profound influence on American broadcasting gene*-ally. The net
effect of such a marked raising of broadcasting standards can only
bo to enhance further radio's unique Influence on our modern ways
of living and thinking, and to Increase at the same time the
Interest of the listener and the value of the broadcast service to
him.'
Thou Shalt Not Ad Lib' Now
NBC Comedian Commandment
As Cracks Bring Lotsa Squawks,
BALTIMORE GETS TOUGH
Laxatives Censored or Eliminated by
Stations
Baltimore, May 21.
WFBR, local NBC-red link, has
erased all program and spot an-
nouncement commercials for laxa
five accounts off evening hours from
6 p. m. on. Laxative accounts etill
running on the National crimson
network will be carried by WFBR
till runs expire. Meanwhile all local
accounts have either been shifted to
morning or afternoon periods, or
dropped.
Further, all commercial copy on
purisatives advertised during day-
light hours Is receiving sharp scru-
tiny, and In many instances censor-
ing. Deletions in copy, for that mat-
ter, on -such accounts are not only
occurring at WFBR, but at other
stations her«, too. Looks like the
local stations have suddenly wised
up to the offensiveness they per-
mitted the public to be plagued with.
Nag Ontpoints Goii^rey
Washington, May 21.
Arthur Godfrey, news commen-
tator, received several cracked ribs
and a busted clavicle In a tumble
from a nag here Sunday. Godfrey
was trying out a striwnge etallion.
He is expected to return to work
after a few days' rest in the hospi-
tal. Godfrey nearly lost his life In
an auto smash-up in 1932. He still
limps from a hip injury received
then.
of account is the effect that tlie
policy would have on not only one of
radio's ace shows, the Hudy Valloe-
l'''leischmann Varieties, but the
web's biggest customer. Standard
Brands. Stan<l taken by Columbia,
as the udverti.'iing trade now sees it,
has made NBC's dilemma Inlinitely
tougher. If It is to remain the
bellwether and more conservative
of tlie two major webs, it has no
choice but to swing the axe right
aw.ay and make a coinpletr,- job of
it
In line with the altitude it took
some months ago ag.'iinst deodorants
.xnc rec'.-ntly turned down tho Life
Buoy account. Business was de-
clared out when the .soap brand
wouldn't agree to keep tlic body
(jdor angle out of its sales copy,
Fedf'riil ('.'(jnimnnications Commis-
sion is seeking the aid of various
state puro food and drug units for
cooperation in helping the commis-
sion In harnos.'iing air medicals.
Commission has written to the
various state pure food departments
asking that It be informed of any
'lucstlonable radi" advertising with-
in the slate so It ran investigate.
' NBC program department is tak-
ing drastic steps to curb the flood
of squawks it has been receiving
lately from listeners about offensive
material. Stirred to action particu-
larly by the food for propaganda
which recent slips over the net-
work have provided organizations
calling themselves radio decency or
purity leagues, NBC has barred all
ad libbing by comics and notified
,ad agencies that the appearance of
all guest artists at dress rehearsals
Is mandatory.
Web's program department has
found that, with rare exceptions,
the source of the complaihtt; has
been material a'aiibbed or broadcast
by gucstees who had failed to 'give
an NBjC production man preview of
•their, act at. rehearsals. Recalling''
the kickbacks alleging sacrilege that
the Miriam Hopkins bit on a Shell
Oil broadcast provoked several
weeks ago, the NBC program de-
partment refused to approve tho
same account's program of a week
ago Saturday (11) unless Sheila
Barrett, one of the guest artists,
was Included In the dress' rehearsal.
J: Walter Thomp.aon, agency- on the
show, had consented to her request
that she be spared from going over
her routine before an audioncoless
mike.
Under the rule that the NBC has
put into effect nothing that wasn't
included in the routine heard at the
dress rehearsal may be Inserted in
the program that goes over the air.
'Violation of the non adllbblng regu-
lation will be followed by a demnnd
of the network that the client cither
replace the offending comic or ol.se.
One bit of adllbblng that drew a
hefty backfir.; from listeners oc-
curred during the Wednesday ho-
fore last (8) amateur phase ot tho
Ipana-Sal llepatlca litjur. To tho
reply of one of the entrants that
her name was Lee, Fred Allen
cracked: 'i'ou don't liappon to bo
any relation to the Lee of 'I Sur-
render, IJear' fame?' .Southern
llstenoi'S complained that the re-
mark was a grave offense to the
n.-ime of ;i great .Southern Kener;vi,_
statesman, scholar and gentloniani
xnd that it radio comics had to do
any insulting they eocild iiick on
folks from up north.
Bernie's Name Stars
Hollywood, May 21.
A different film name each week
will be f fit led on the Hen licrnla
I'alist progr.'un diu'lng its emana-
tion fro <.';itnlina Island. P'or
c.'ish.
Alice Fyye was on loday (12) with
Irvin ,S. f.'ohl- scheduled to bo
guested on the broadcast next week.
38
VARIETY
Wednesday, May 22, 1935
FRANK WALLACE
Interview
15 Mins.
Sustaining
WNEW, New York
Mae West's unwanted alleged
husband, Frank Wallace, aired on
a. guest interview over station last
Saturday (18), Wallace was up to
give his version oi: the ceremony
which he says mated him to the
Paramount star. He apparently
enjoyed the cross-flre, and when
asked various questions point-
blank he brushed them off by
breaking into feeble song.
He first met Miss West during
an amateur night .^show years and
years ago, he said. According to
Wallace she was a beauty then,
too, only her tresses were chestnut
brown. Her style of delivery was
In the coonshouter manner, and
Boon the two were making eyes at
each other. They were married in
Milwaukee c . April 11, 1911. They
■were then together off and on for
about four years. The divorce (?)
Is a bit vague even to Wallace.
Dave Charney, newspaperman,
handling the quarter-hour session,
then asked Wallace if he still loved
the Belle of the Nineties. This
was just' too much for him
BO he broke into a song. Time limit
was then up, and saved him the
trouble of golnp into this matter.
Since bursting onto tlie front pages,
Wallace has been appearing at the
Club itichman.
'Frankie and Johnnie' was used
as theme song.
AMATEUR NIGHT IN HARLEM
George Wiielrire, Lucky Millinder
and Blue Rhythm Band, Guesters
60 Mins.
Sustaining
WNEW, New York
This is amateur night in Harlem
Ko. 2, as it follows in direct line
WMCA's efforts in the sepia novice
field. WNEW's program started
•when ABS set up temporary offices
at WNEW'a headquarters. It has
continued, however, as a regular
station broadcast since the demise
of the network.
They are identical in pattern. No
f neclal auditions beforehand, no an-
louncer holding the crowd down or
paving the way with prepared copy.
Aspirants are fresh and green. This
au naturel air ia the best entertain- .
ment point. '
Stage band supplies the music
with the theatre assuming extra
costs. Most of the warblers bring
their own accompanist along to
make their solo more elegant. Lucky
Millinder and his Blue Rhythm band
was the stage attraction this week,
and made the syncopation beaucoup
warm. George Wilshlre m.c.'lngand
doing nice job.
If a contt itant does not make the
grade jjronto, the house evidently
Is on his neck In a Jlfty. Negroid
talent goes in for the sappy ballad
Instead of the expected Haxlemania.
When one does pick a 'St. Louis
Blues' or a 'Mllenberg Joys,' he is
almost sure of coming through with
flying colors,.
Harlem audiences seem to take a
sadistic delight in bloodcurdling re-
sponse. Dirt is terrific over the air.
Patrons somehow manage to sneak
sirens, cow-bells, etc., past the
doormen for their own self-expres-
sion.
LESLIE HOWARD.
With Leslie Ruth Howard
Excerpt from 'Dear Brutus'
COMMERCIAL
WEAF, New York
As the high spot of last Thurs-
day night's (23) rieischmann vaude
bill Leslie Howard and his 10-ycar-
old daughter, Leslie Ruth, did the
enchanted forest scene from Sir
James Barrle's 'Dear Brutus.' It
was a performance that must have
tickled the armchair warmers from
two viewpoints. One was the fine
sense of fantasy created by the
reading and the other was the
kindred touch of clan pride stirred
by the family combination.
The girl had for over a month
been drilled in the reading. Her
Interpretation at broadcast left
nothing wonting. It registered as
being anything but lip service. Out-
side of a slight miscue the child's
following of the script was faultless.
She kept a nimble stride with her
father in skipping from one mood
to another, showed a keen feel for
dramatic nuances and topped it all
with a diction that was as clear
and precise as could be e.xpected
from an adult and experienced
mime. 0"^^.
45 MINUTES ON BROADWAY
Dave Vine, Adelaide Hall, Toby
Lawrence, London Four, Carl
Fenton
Comedy, Songs, Band
Sustaining
WMCA, New York
Dave Vine, standby next-to-closer
In vaudeville for years, has shifted
his Hebe clowning from WOR to a
45-minute variety show on WMCA
Sunday nights. Aided by a troupe
of stooges. Vine on last Sunday's
(19) session, gave voice to*a rounde-
lay of gags whose humor kept pace
with their ,ige. With the right ma-
terial Vine could build himself a
fave position among metropolitan
listeners.
While the London Four did nicely
by their assignment of harmony
rriixlng, the warbling punch of the
program came from the femme par-
ticipants, Adelaide. Hall and Toby
Lawrence. Miss Hall gave 'I Must
Have That Man" a Ha»-lemesque
treatment that would stop any stage
show cold, and Miss Lawrence dis-
closed a flair for hot rhythm ditty
interpretation which should take
her places in radio. Carl Fenton
batoned the studio cornbo through
some lively dance interludes.
Program could have been more
deftly balanced and knit together.
Odec.
'HOME TOWN BOYS'
With Dwight Latham, Guy Bonham,
Wamp Carlson
Story with Songs
15 Mins.
Sustaining
WOR, New York
Not an unworthy program idea
Combines three harmonizing men
(the former Tastyeast Jesters) and
a continued story. Latter is light
and so Is the singing, but the result
is reasonably diverting. Would
need tightening up and more punch
for regular sponsorship. Has been
intermittently bankrolled.
Schooner carrying an assortment
of characters, some straight and
some bizarre, Is on its way around
thp world. Various adventures be-
fall them. More exactly the ad-
ventures are incidents Just weighty
enough to qualify as plot.
Presumably Latham, Bonham and
Carlson perform all the characters
Some are okay, but Marigold, a
dumb Negress from the ship's
kitchen, is pretty dreadful as a piece
of acting. Land,
MASTER OF MYSTERY STORY
With Fred Bishop, Knox Manning
Sustaining
30 Mins.
WAAB, Boston
This better- than -most weekly
(Wednesday 8:30) dramalogue has
gained in Interest since Grace
George Keddy, script writer, has
been serializing the stories.
After a one-minute symphonic
mystery-ftUed muslclude, sketch
starts out .with shop talk between
the Inspector (Fred Bishop) and
Df:tectlve Kccne (Knox Manning)
until Keene unravels talo of his
latest case. Then scene changes to
dramatization of the crime story.
This week's is tabbed 'Lady of the
Dude,' a half hour whodunit about
a smuggling gang headed by the
'Dude' whose 'lady' is the D.A.'s
daughter. -
Tempo dragged on dramatic cll
maxes and script dove off into tan
gents occasionally as if padded to
fill out the 30 minutes. One of the
fcmme members of thexast seemed
to be having mike distance trouble
Gal who played 'Mame' was excel-
lent as the moll with a heart of
gold, and ditto for Manning and
Bishop In their respective roles,
Latter is director, too.
Among locally produced skits this
rates as one «f the best. Foie,
BERNICE PARKS
with Nat Gardner
15 Mins.
^jstaining
WHN, New York
One of tlie numerous programs
on WHN as part of that station's
pampaign to eradicate all phono-
graph records in favor of live
talent — an airn all showmanship-
minded persons and commentators
■will certainly endorse. Naturally
with such a big order undertaken
■with considerable precipitation
when the station suddenly changed
bosses, some of the program^ arc
primarily just fillers with little
that's unusual.
Such is Bernice Parks. She sings
nicely, but there's no body or
Identity to the program as a pro
gram. Which means it's a chance
to tune in on a voice and that's all
Land,
WPEN ALL-GIRL REVUE
With Christine Breesa and Adele
Firth
80 Mins.
COMMERCIAL
WPEN, Philadelphia
Following in the wake of this
studio's 'S. S. All in Fun' which va-
cated recently, Paul Alger's newest
creation is an 80-mlnute visual
broadcast stanza with feminine tal-
ent only. Direction and planlstic
accompaniment is handled mightily
by Christine Breese, who has been
pedaling deluxe theatre organs in
this area for some time; and the
m.c. chore goes to Adele Firth, ex-
nitcry warbler.
Show airs nightly from the newly
built fluorescent auditorium in Ra-
dio Centre, with the cast done in
costume at the floor's middle. (Fire
Marshal nixed the stage as a one-
exit flre hazard.) Program opens
with a general community song
from the dozen gals in the cast,
something about searching for their
men, and goes through the motions
of a general revue. Commercial
angle Is the spot announcements
sold during the show, and spieled
by Miss Firth. Not too many of
them to materially affect the pro-
gram's free and easy nature, but a
few sound odd coming from a gal
announcer.
Run of talent can't be called ex-
actly top-notch, but warblers and
players appeal to the flve-and-
ten audience — and that's what
counts. Particular listening audi-
ence wouldn't want network cali-
bre anyway.
Of the bunch, standouts are
Marion - and Dorothy Wark, two
youngsters who duet with their
strumming accompaniment. Kids
have distinct possibilities. Betty
Fernon and Helen Keaser, two
vocalists, rate a nod, while Elva
Ramson's pianology is okay too.
Others include the Keil Sisters,
Lillian Kuvak, Nanette Adair's
viollning, Doris Feilds pounding a
xylophone and Louis Stolph. Lat-
ter is credited with being a 'come-
dienne,' but there is some question
about this. Two guest artists on
the program caught were Joy Mat-
son, a torch crooner, and Tanya
Garth, one of the original Roxy's
Gang, who retains her neat soprano
piping.
Revue also has a talent search
contest with a commercial plug for
Columbia and Brunswick platters.
Winners of audience votes rate a
trip to New Tork and a voice test.
No contract promises, however.
Most heroic job of all is handed
by Miss Breese, whose chore it is
to rehearse and stage this nightly
show. She far and away desen'es
better potential material than she
has here. Basically, the idea of an
all-gal revue Is a new one for
Phllly, but it falls in too many
spots. A little more dough spent
on talent might produce something
worth catching. Gosch.
SPOTLIGHT REVUE
Alice O'Leary, Adrian O'Brien,
Bobby Norris, Francis J. Cronin
Musical
15 Mins.
COMMERCIAL
WNAC, Boston
Here's a participating program
that Is something more than a piece
of cheese. Names are local, but
among the best in the Boston crop,
AU of them are scuffing the thresh
hold of bigger and better things.
Idea of the period is certainly un-
original (a musical number, then a
minute plug) but the result Is very
satisfactory for all concerned, It's
almost worth exposing the ears to
the plugs to hear the next musical
turn, which is saying a lot.
Miss O'Leary's voice Is of network
caliber. When caught she soloed
'Get a Kick Out of You' and duoed
'Cross Your Heart,' with O'Brien
who's also hiding his light under
the bushel of local limitations. His
is a very swell voice o£ the Irish
tenor type and particularly adapted
to his solo of 'Delia.'
Bobby Norris fiddled 'Someone
Lovelier Than You' absolutely with
out frills, but there's plenty quality
in them thar strings; And as for
Frank Cronin, the accompanying or
ganlst (on all numbers) he's so good
in his obscure department that he's
hardly noticed by the lay listener.
Participators are Dodge Motors
(platter), I. J. Fox, and a stock and
bond loan corporation. That's all
Tristram Col'lin, announcer, also
know.H what it's all about. Airs
nightly, 10:30. Fox.
'STEVEDORE'
With Lorraine Pankow, Clifford
Johns, Ethel Hinton, Homer
Sibley, Jack Proston, Mason
Hatch, Herbert C. Rice, Chan
Cowles, Charles Jacobs, Malcom
Barney, Chester Coleman, George
Ward, David Day, Eileen Stevens.
Drama
60 Mins.
Sustaining
WGR, Buffalo
Something pretty radical and
red-blooded for radio hit the local
ether with the Buffalo Broadcast-
ing Co, 'a presentation of 'Steve-
dore,' the Theatre Union play
which deals bitterly with Negro
oppression at the hands of the
whites. Radio script was prepared
by Cllft Johns who was with the
New York and road companies of
'Stevedore' and who took the lead-
ing role in the air version.
Adaptation and" delivery was
crisp, swift-moving and most of
the sock lines and situations came
through the loudspeaker without
losing force. Only downright weak
spasm came at the end when lis-
tener was left in some doubt as to
the fate of Lonnie, principal Negro
character.
A left-wing drama, the plot deals
with a colored dockwallopcr who
rebels at being 'the white man's
doormat.' When a white ■woman
is smacked by her lover, she says
her assailant was a colored man.
Police round up Negroes and go to
work on them. Lonnie talks out of
turn which leads to trouble and
race-rlotlng.
Actors got their contrast between
white and colored voices by the
somewhat crude b-at effective de-
vice of letting all the white folks
talk like New^York white folks (in-
stead of Louisiana) and having all
the colored characters put. on the
down-south accent.
'Stevedore' probably most effec-
tive of the WGR" hour-long drama
series. But most remarltable for
its venture into usually forbidden
pastures and the liberallty^^of the
social outlook which it sponsors.
DANNY DEE
Talks
Discs
5 Mins.
COMMERCIAL
WGY, Schenectady
Voice of this masculine-toned,
breezy-mannered chap, with a batch
of Ripley- oddities and household
hints, comes off waxers placed on
the turntable for a Baltimore white
shoe -cleaning concern. Discs are
spotted at various daytime hours-
morning and afternoon — and hero
are usually inserted among a group
of commercial briefs.
As straight-talk discs go, these
aro llstenable. 'Dee' is a pretty
fair touch-and-go chatterer, -with a
penchant for light, Inoffensive
comedy. His 'Did you knows' arc
pithy and mildly Interesting; his
homely verse is okay. In content
and delivery, and his household tips
probably are helpful to femme
dialers.
Deo spiels at some length for his
sponsor's product and a prize con
test conducted in connection ■with
the skimmers. Awards apparently
change from time to time. When
caught, speaker was pitching West-
Inghouse waffle irons, 30 of which
were to be given to writers of best
'Why I Like' letters. Prizes are
spilt among various stations over
which discs are heard, contestants
being asked to nam» their trans
mitter. There is a post-marked
deadline. Announcement of win-
ner's name promised by station man
(who also plugs) within two weeks.
Dee mentions, several times, that
shoe spicker la on sale at ten-cent
stores. Jaco,
ALAN ROBERTS
Wandering Troubadour
15 Mins.
COMMERCIAL
WHN, New York
Alan Roberts Is The Wandering
Troubadour with an accordion back
up to bis vocalizing a la the Street
Singer. HIa sponsor is Dr. Kahler's
Shoes, West 47th street, N. Y.. out-
fit, and the' WHN commercialization
is strictly loca!l.
Voice is nice and program varied^
ranging from pops to a Hebrew
chant (not 'Elli EiU'). Nice quar
tor hour in the main, especially
when singing, but overlong on the
plugs and over-stresses the book
lets, autographed photograph and
15% deduction for listeners. On sev
eral times weekly. Aiel.
A. L. ALEXANDER
'Man On the Street'
15 Mins.
Sustaining
WMCA, New York
A. L. Alexander of WMCA estab-
lishes a street microphone in the
busiest section of Times Square
every now and then and shoots a
question at an assorted gallery of
curious citizens. Thursday (10) at
3 p.m. he halted the flow of foot
traffic to inquire, 'Has a newspaper-
man the right to withhold Informa-
tion sought by a court of law?'
What made this particular broad-
cast outstanding was the close-
skirting of the danger zone, Alex-
ander is a glib, poised, quick-
tliihking side'walk conferencier, but
he still can't keep embarrassing
things from slipping through.
Plenty of dynamite, for example,
when one citizen started a tirade
against Hearst. Alexander cracked
down in a hurry and quickly
apologized, saying that the speaker
had missed the spirit of the Ijroad-
cast which scrupulously does not
permit personalities.
Currently New York is divided
pro and con as to whether Martin
Mooney, a Hearst reportsr, was
right or wrong in declining to re-
veal the higher-ups in a local bail
and gambling racket. However,
the WMCA question did not refer
to the merits of that case but to the
wider question of public ' interest
vs. journalism. Another hot potato
handed Alexander was a remark
about the D. A.'s office knowing the
facts and going through an empty
procedure in putting an individual
rci)orter on the spot.
Program holds interest solidly
because of this tension of the un
expected. Lan
'MASQUERADE'
John Deering, Fay Warren, Gale
Page, Judith Lowry, Betty Wink-
ler, Phil Lord, Ed Maxwell, Don
Briggs, Sidney Ellstrom, Butler
Mandeville, Dan Sutter, Joan
Winters
Serial Drama
Sustaining
15 Mins.
WMAQ, Chicago
This la the Chicago NBC choice
for sustaining build-up among
dramatic shows in the morning
hours. It's a bad choice. Show
written In the style of a high school
sophisticate. There Is much too
much gab about 'hopes and dreams
and ideals.' 'Ah. lite is only an il-
lusion; things are not what they
seem,' Long-winded and. meaning-
less essay stuff which the matrons
will tune out Immediately in favor
of some snappy drama serial which
has a little hot romance and court-
room scandal. This drawing room
small talk^hasn't the sock which a
radio show must have to hold in-
terest. On the stage, living and
capable performers might be able
to gloss over such abstract musing,
but over the radio it comes out
thin and lifeless.
Besides, the characters are not
simple enough to stand out clearly
over the loudspeaker. A crowded
drawing room with plenty of
chattering which takes too much
reiteration of names and labels to
identify the characters throughout
the script. The performers thenu-
solves are okay throughout, getting
as much as they can out of the
script. ■ OoM.
MARIE ALVAREZ
With Arthur Hartley
Comedy
COMMERCIAL
WEAF, New York
For Marie Alvarez and Arthur
Hartley their appearance on th»
Flelschmann stanza of last Thurs-
day night (23) constituted a net-
work debut. Misa Alvarez' dumb-
doralsms, delivered in a hard to de-
fine dialect, sound far more funny
coming over the footlights. In
vaudeville Hartley adds to the mer-
riment by doing a souse characteri-
zation. On this program he made
It a straight piece of feeding.
Team's exchange was niarked by
many an oldie, most of which have*
long been abandoned by even radio
comics. Miss Alvarez used ona
word, 'Polock,' which has been on
the taboo list of vaude houses gen-
erally for years and which likely
brought NBC lota of protest letters.
Assuming that the act got a dress
rehearsal, it would be hard to ac-
count for the incident. Odfec.
MUSICAL RHYMESTER
Carl Moor«, Bill O'Connell
Piano, Songs, Gags, Hokum
15 Mins.
COMMERCIAL
WNAC, Boston
One of those things wlicre a staff
pianist and announcer got together
with an idea and sponsor (Cal
Aspirin) liked It. No reason why a
goodly flock of listeners would not
catch the spirit of the act and also
like it.
Patter all sounds Impromptu and
impression is that the boys are hav-
ing a little spree In the studio and
the dialers arc let in on the josh duo.
Moore plays and vocals pops, while
O'Connell announces his numbers,
kids, and occasionally breaks in for
a duet. Unlike many of these 'im-
promptu' things, this one is kept
within bounds by the scripters, who,
presumably, are the lads tlieniselves.
What Moore lacks in fancy piano*
forte he makes up In good, rugged
song-plugging and enthusiasm.
Commercial angle of the skit is
balanced. There's one fairly smart
idea, then there's a boring blurb
midway in which the product was
mentioned about 20 times. The fast
one is a breathing spell in the act in
which Moore announces anniver-
.sarles of drug stores in various
ibcalltles. giving the manafrers and
their assistants mention. Tliat
should please the merchants who
are being contacted by Cal aspirin
.^alesmen; and It's done right. The
other commercial fault could be
easily remedied if the aspirin people
would listen in with the ear of a
radio fan whose cranium is already
jammed with plugs, plugs and more
plugs at that hour. 10:45 p. m. An-
other announcer, unidentified,
handled the overdone blurb. Hla
delivery oke. A nightly program.
J-'o,r.
MILTON LYONS' ORCH.
With Jerry Kay, Vocalist
15 Mins.
COMMERCIAL
WCAO, Baltimore
Ork is oke for local outfit, thoush
on some numbers there sounds an
over-prominent whine of an ac-
cordion played not overly well.
Warbler Kay sings refrains of each
piece essayed, and turns in good
job.
Once-weekly in the evening, this
program sells $17.50 suits for a
■(vest-slde clothier. Ad copy isn't
bad and, by local standards, there
is not too much of it. There has
been a decided trend around Balto
lately of having someone connected
with a sponsor appearing; on pro-
grams and spieling part of the plug-
ging. Chan on this i)criod is tasfgcd
'Salesman Mack,' and it is taken "for
granted he is au employee of the
clothier. He miglit try to get to
point more quickly.
Station announcer is .lohn Carna-
han, who keeps referrin.i; to hijn-
self during period as 'Captain John.'
Must think he is on a kiddie pro-
gram, and he mlglit. be iC a follow
billed 'Bernie Tate' is held up as
criterion. Tate tries to bo a comic,
and proves about as funny as a
lynching. There have, from time
to time, appeared on local ether
some woefully poor attempts at be-
ing funny. And this la one oC the
saddest.
LILLIAN V. HALL
Songs
15 Mins.
Sustaining
WGY, Schenectady
Another new vocalist on WC.IY's
chart, the young woman working on
a post-lunchcon swing. Possesses
a trained soprano, of some range,
but light in volume. Sings good-
grade pops, musical comedy arias
and standards, in capable If liot out-
standing fashion.
Takes top notes wiMl an
elates lyrics dourly. Joliiiiiy
is her accompanist.
'PAT AND BOY FRIENDS'
Patricia Manners, Jimmy Cassidv.
Bob, Hall
Songs
COMMlERCIAL
WGN, Chicago.
Three morninfi,! a week this ex-
cellent vocal trio rides on this Chi-
cago Tribune transmitter to boost
the sales of Durkco food products.
Mainstay of this trio is its sense
of lightness in its singing, e.isv flow
of special arrangements and lyrirs.
aold.
Wednesday, May 22, 1935
RADIO
New York Radio Parade
By Nellie Revell
Irish Free State -will sponsor a commercial program, over the State-
owned outlet In Athlone, Ireland, designed to push the sale of Irish
Sweepstake ducats In Europe and British Isles, Last named has banned
sale and forbidden papers to mention Irish Sweeps. First talent la Jack
Feeney, singer on local N, T. outlet and editor of 'Irish Echo,' local
paper, who sails for Erin on June 23rd and will air during July, August
and Sept. Negotiations are pending to have Morton Downey sing on
programs If his plans •tor a summer vacash In Ireland go thru.
WNEW Drops Dance Parade
WNEW dropped Us Dance Parade Sateve the 18th. Only musicians
to remain on payroll will be. organists and string trio. Plans call for
piping m from Jersey and Westchester spots and a few local hotels with
spot and station splitting the union tax. Since is Class B outlet the tax
Is $2 per man. Dance Parade nut was estimated at about $1,000 per
week.
Steve Brodie Club
Steve Brodie Club Is worried about the new CBS radio code. Club
Is composed of whacky batch of. announcers, actors and actresses and a
few agency folks who speak ala Brodie with Just a touch of Runyon.
A few of the names: Paul Douglas is 'Slug Nutty Ken Roberts Is
'Llverlips* Minerva Pious Is 'Daisy Malme alias Kewple' Everett
Sloan Is 'Brains' (capt.) and the. fraii Is 'Doll Face', .. .Paul Stewart is
tabbed 'The Killer' while Sylvia Lowy answers to 'Lazy Limbs' and
'Toots,' With the new CBS ruling against horror shows may go pansy
any day now.
aking ^Life More .Difficult
NBC has a . gadget to check on quality of work of control booth
engineers. The dial with the jumping needle In centre of control panel
desk In booth that must be held below 30 takes plenty of watching
which Is tough on sleep-skippers. On the Bth floor NBC has a tele-
autograph gadget that registers every fluctuation of the dial on each
show that, takes air at NBC. 'Taln't no alibi that can top this record.
Just the Talent
Kelly, Nason, Roosevelt Agency had one of its clients airing over NBC
locally thrice weekly when the client had money trouble and the show
was cut to twice weekly. Client fell behind on payments and the show
was cancelled In Its 8th week with the agency assuming payments for
time used. Sponsor Is In the midst of a reorganization and the chances
for the agency being repaid are extremely bright, But the talent is
wondering who pays them.
Short Shots:
Phil Lord nee Sclh Parker Is back In town but Incog. . . .Annette
Hanshaw expects to drop the Camel show for a new pne of her own....
Abo Greenberg Is now doing special assignments for Dally News with
Dii.iion Walker tho music critic handling the Greenberg Monday and
Ti'.osday radio editor spot. Ben Gross stays put.... Lou Amis and Innis
Harris of Erwln Wasey to Cincy last Thursday for start of new Bai'basol
show over CBS Col. Stoopnagle of Stoop & Bud and Nelson Hess who
does the managing for the duo are M.D.'lng the Bea Lille scripts. .. .Mrs.
Berg's '5th Wheel' had another Castorla audition. .. .Fletcher and Ellis
auditioned Eddie Peabody, Pickens Si-ters and ork for Llfesaver at CBS
Lee Erody auditioned for the Phil Baker program, She ia smart,
sophisticated singer now stinting at No. One Fifth Ave. .. .Texaco looking
for Juve boy and gal vocalists for summer show..,. WINS out-of-town
baseball broadcasts originate in local studio with sound effects for crowd
noises. .. .Colette D'ArvUle of WOR light opera troupe returns to Paris
next month Alex Hyde Is now handling the baton on the WIN Sophie
i" Tucker show Eva Miller, WMCA 'Folk Singer,' to wed a non-profes-
sional on June 9th. . . . Vlncc show folds from airwaves In one month with
a new show being readied for fall consumption. .. .BUI of Bill & Ginger
Is getting himself a CBS ork leader job Jane Froman taking screen
tests at Warners. Idea is to have her sing opposite James Melton In
•Thin Air' pix Ruth Girard of WOR studio dept. Is In St. Louis
visiting her sick mater.
Scrambled Notes
Radio folks flocking to the Jack Lalt satire on radio 'The Hook-up'
at the Cort theatre In an attempt to Identify the radio execs burlesqued
there. .. .Three of HI Brown's programs will remain on air this summer.
•The Gumps,' 'Dick Traccy' and 'Little French Princess' are shows. All
commercial In afternoons. Since new CBS ruling Dick Tracy Is expected
to turn taxidermist Loretta Lee gets the vocalist part In Stoop &
Bud Frldayeve shows on CBS commencing day after tomorrer. . . .Rita
Lane NBC 'Frisco soprano Is Radio City bound on a freighter via the
Panama Canal due In N. T. June 12th Elmore Vincent (Senator
Flshface of Cat-efree Carnival) and the frau are training East John
Trotter drops the pianoing for Hal Kemp to handle the arranging....
Mark Warnow now does a bit of talking over CBS mikes. . , .Michael Tree
Is back at Hotel Edison after a concert trip tliru south.... of Bklyn.?....
Btclla Unger resigned as drammcr editor of WMCA to look Into new job
at Radio Guild of America Carlotta King has Joined NBC 'Frisco
staff Elaine Melchoir, of the Buck Rogers script joins the O'Neills as
a new character, 'Countess Vonardi,' also a villianess.
Stand By
Myrna Loy was offered plenty of kope(Jks to emote on Shell show
while In town but no dice unless BUI Powell was also in skit. . . .Patricia
Peardon, child radio actress, goes to Hollywood next month for Par pIx.
Thanks to a swell Impersonation of Shirley Temple on now extinct
Borden '45 Minutes In Hollywood' program Chester Stratton back In
action after siege of the grippe Bob Sullivan, ex- WMCA press dept.
when 'twas ABC and now on copy desk of Dally News, Is helping write
copy for WFIL, Phlla., news commentator show Ave times weekly
Ben Bernle started a CBS sustalner from Catallna Island. Show Is
one-half hour. Bernie Is also backing his sister. Rose, In a Health
Farm ala Bob Taplingers Rose Dor Farms. .. .Bernard Procketcr In
charge of CBS owned stations back at desk after tour of the circuit
Rings' brother, Everett Crosby, Is In town Trd Collins, the Kate Smith
man, has signed Bobby LaErancc, the swanky warbler Dot Haas of
WOR to Bermuda for 10 days next month Edith Mceseraud, WINS
p.a., out of hospital and back in action WMCA Goodwill Court goes
from 45 to 60 minutes due to mob of reciue.<its for free legal advice from
judges. Requests for info too complicated or not air material are
heard In private after show Kay Reed playing organ on WOR Rainbow
House show.
Nemo
Barry Halloway, Jane Hiinier (Mrs. Barry) and babe jaunt to Mi.ssourl
In 10-day auto vacash with the folks Not a song pluggor or music
publisher was to be seen after the last Waring broadcast. Reason:
Only one current ditty was played by ork all other number.s being of
Southern vintage. . . .Dick Norton to Baltimore for a tonsil clipping
ceremony A Joan Lowell script is In the formative stages Eskimo
Pie,, a summer Ice cream product. Is show shopping Jack Rubin Is
shepherding Mary Small thru a mid-west vaude tour. He left Thurseve
and was written out of 'The O'Xellls' script till tonight when he arrives
by piano at 7 p.m. and Is due on air a half hour later, .. .Stella Friend
returns to the Ford show tomorrow night. Eocn out of action for past
two weeks with a sore thi-oat.
Can't Do That
Syracuse, May 21.
Too much Informality In at-
tire on the part of announcers
at WSTR has brought a for-
mal communique.
Staff Is prohibited from
working in lounging pajamas,
shorts or overalls. Not proper
studio attire.
Hotel Sues Canadian
Radio Commission for
Rent, Blurbs, Repairs
Toronto, May 21..
A damage action against the Ca-
nadian Radio Commission and Good-
erham & Worts for $48,625 and costs
Is being heard by Justice Kerwln in
Suprerne Court here, with the plain-
tiffs, the trustees of the King Ed-
ward hotel, alleging breach of agree-
ment and Ipss of radio advertising.
It was set forth that on Dec. 1,
1927, the hotel trustees leased their
broadcasting plant to Gooderham &
Worts at a nominal rental of $1 a
year for the establishment of
CKGW, the distillery's ether outlet.
In exchange, the station was to
mention the hotel's name and loca-
tion during broadcasts and was also
to use the dinner-dance music of
Lulgl RobanclU's orchestra for a
total of two hours a week.
With the formation of the Cana-
dian Radio Commission, the CKGW
plant was taken over by the Fed-
eral appointed body, and became
CRCT. Harry Hatch, chairman of
the board, of Hiram Walker-Gooder-
ham & .Worts, testified tliat the
CKGW premises were leased to the
commission for five years at $12,000
a year because CRC Chairman
Charlesworth said the commission
could not broadcast G&W spot an-
nouncements. Hatch contended that,
when the commission took over,
G&W was under no further obliga-
tion.
CRCT later moved from the hotel
on Sept. 27, 1933, to the new gov-
ernment studios on Davenport road.
Hotel plaintiffs also claim that, when
the commission took over, the spot
announcements and Romanelll
broadcasts ceased. R. W. Ash croft,
former CKGW managers, testified
that the liotel got 13 to 19 mentions
dally. Without this arrangement
the spot announcements would have
cost $99,000 annually, according to
the card rate. He said time signal
announcements, four times a day,
cost a certain watch company $5,000
a year.
Amount of $48,626 damages Is
made up of rental claim, $3,000; loss
of advertising by failure to make
announcements, $38,541; damage
from faUure to broadcast music of
the hotel's orchestra, $20,000, less
$15,000, being value of time pro-
cured from other stations, leaving
of $5,000; damages for repairs, $1,-
851; land line charges for time on
other stations, $233.
Boston Herald Will Scoop
Itself on WEEI in Campaign
Against Adv.-Loaded WNAC
Drake Hotel Courted
Chicago, May 21.
Stations are again starting their
raid on the Drake hotel In an at-
tempt to snatch the wire away from
WGN, the Chicago Tribune station,
with which the hostelry has been
hooked up for years. Particularly
strong on the drive for the hotel
spot Is WBBM, the CBS outlet here.
Duo to the fact that CBS-WBBM
Is carrying the Alemlte show which
stars Horace Heldt banJ and the
Heidt band starts at the Drake late
this week.
Besides the Heldt angle, .which
is pretty strong since the Heldt ag-
gregation rates as about the biggest
name the hotel has had In years,
the stations are nipping at the spot
because of the likely split away
shortly by WGN from Its Drake ho-
tel studios when the station opens
its own studio building.
WICC AND WIXBS IN
NEW HAVEN TUSSLE
Waterbury, Conn., May 21.
Second largest city In Connecti-
cut, but without Its own radio sta-
tion. New Haven will In the next
few weeks be the battleground for a
sales flght between WICC, Bridge-
port, and WIXBS, Waterbury, WICC
has been covering the New Haven
territory up to now, even billing
itself as having studios In 'Bridgeport
and New Haven,' but ' the Water-
bury station Is erecting studios
there and also plans to go on the
air from the Elm City shortly.
WICC will not let the fertile New
Haven field go without a flght, while
WIXBS Is determined to cash" In.
Other stations in the state will sit
back and look on.
Baker Forsakes 'Tarzan*
For Local Live Talent
Syracuse, May 21.
Cortland Baking Company (Co-
bakco Bread), has changed Its pro-
gram on WFBL, Syracuse, from the
dally 'Tarzan' transcription to a
program of local talent. New series
Is a song and script broadcast by a
boy-and-glrl team well known to
Syracuse.
Ducle Weir and Jack Shannon
are known as 'Jack and Ducle' and
are heard every Wednesday and
Friday morning at 0:16. The bread
account has been on the station for
tour years.
Eddio Leonard of the station's
commercial staff handles the ac-
count.
Western Publishm Frown as
U.P., LN.S. Service Available
For Broadcast Advertising
Los Angeles, May 21.
Although the American News-
paper Publishers Association voted
at Its recent., meeting to allow United
Press and International News
Service to sell broadcasting sta-
tions new."?, an undercover move Is
on among tho publishers here. It Is
reported, to find ways and means of
combating It.
Newspapermen have already hold
one secret ses.sion on the i.ssuc, with
the con.-iensus at the meeting that
both INS and UP can be kept out of
the field. Two plans were suggested
at the gathering. One that west-
ern publishers will refuse to allow
UP or INS to sell radio stations
news for spon.sorod programs, figur-
ing that stations would not lay
money on the lino for bulletins If
they wore harnessed from cashing
In on them commercially. Another
^(•home Kiiggested by the pubIish'^rs
was to take all strings from press
radio rrpnrts and to give nway the
complete INS, UP and Associated
Press news to radio stations In the
west for $12 a month.
Inside Is that several clients of
Western Press Radio have been
quietly slipped the information not
to buy from INS or UP as Press-
Radio win give tlie stations all the
service as soon as things get Ironed
out. Claim is that this whi.sperod
info stopped tlie two services con-
tracting for six different stations
here and In San Francisco.
Another unusual twist to the news
angle Is tliat Transradlo is putting
tho reverse twist on the bulletin
service and Is offering small town
dallies a complctn news coverage,
Transradlo is soliciting chiefly in
Isolated towns and Is said to be
offering a cheaper rate than any of
the Independent news services now
have for this type of town. No
contracts closcd'as yet although It Is
expected than at least two northern
California papers will sign for the
ether servine dijring (his week.
Boston, May 21.
Boston Herald-Traveler started
news broadcasting (after lying dor-
mant in that field ever since the
Press-Radio agreement was signed)
Monday morning (20) at 8:05,
through WEEI, Howell CuUinane,
who foi; eight years broadcast news
through the same station for the
Boston Globe, until the agreement
was signed, has left that paper to
take the job of editor-ln-chlef of the
radio station. Culllnane will also
handle the evening broadcasts.
WEEI has bought UP wire service
for pne year, and will be 'responsi-
ble' for the presentation of tho
news, under the now setup. Herald-
Traveler has a broadcast booth In
the building, and the resumption of
broadcasting is a simple matter.
Definite news periods are scheduled
for 8:05-12:15-5:55 and 11:05. Paper
will be scooping Itself on some of
these, but It, will give John Shepard's
Yankee Network News Service some
real competition, according to ofC-
the-record expressions of opinions
by newspapermen In Boston. In
fact, the whole news broadcast ar-
rangement Is aimed directly at
Shepard, who recently dropped
Transradlo and signed a flve-year
Contract with INS, and who states
that he may have to add men to his
local staff rather than refuce the
number.
Radio news battle between the
Herald-Traveler and the Yankee Net
promises to be hot. Herald-Trav-
eler has Associated Press service,
and also has carte blanche from
New York to use It freely for radio
purposes. This, with the UP wire
at the station, will give comprehen-
sive coverage on national news. Tho
newspaper also has permission to
cut In on any WEEI program,
whether or not of network calibre,
to announce flashes of Important
news.
Situation leaves the Globe out In
left field, apparently; and ditto for
the Hearst papers, because of the
INS hookup with Shepard. WBZ
Is already used by the conservative
Christian Science Monitor — and for
outlets.
Boston Post has never shown In-
clination to broadcast, and for some
years the Transcript has laid low.
Globe Is the only sheet presumed to
have a live Interest In the situation,
but It has no comparable outlet to
clear through, now that WEEI haa
been tied In with tho Herald-
Traveler.
Directly challenging Slicpard, who
has successfully sold advertising In
his news periods over a period of
several months, the Herald-Traveler
makes a proud boast It will adver-
tise nothing in their radio news.
Station WNAC, the Yankee key sta-
tion, plants plenty of advertising
blurbs with date lines and otherwise
unidentified to distinguish from
legitimate news.
St. Paul, May 21.
With newspapers-radio In open
battle, KSTP has mllltantly taken
up tho torch and Is now putting on
12 regular Transradlo news periods '
dally, from 6:30 a. m. to 10:30 p. m.
Stanzas ran from 10 minutes down
to three, and all but one are spon-
sored.
When word flashed along the line
that the ether-rag amenities were to
be scrapped, station Immediately ex-
panded Its news department facili-
ties, putting on Paul Presbrey, for-
mer St. Paul Dally News scribbler,
and two gals, Val EJornson, nightly
commentator who goes on as Mr.
Editor of the Air, also threw his
talents into the new setup, with
J. O. Meyers, king bee of the sta-
tion's news staff. In charge.
Kendis Back to Work
Boston, May 21.
Sully Kendl.v, the orchestra leader
o.ver whom John Shepard, 3rd, of the
Yankee network and the Musicians
.Union had litigation, re.sumes over
WNAC tonight (21).
Will have 11 pieces for partici-
pating commercial called 'Rhythm
Round-Up.' Union was enjoined
from applying union rules to keep
Kendis off WNAC.
40
VARIETY
RADIO
Wednesday, Maj 22, 1935
New Business
CINCINNATI
j1/c.llcf) 's Black Flash Auto Polish,
40 spot announcements.' Maxori
Inc., Agency. Detroit. WCKY.
Bunlc Bros., Chicago, renewal of
dally spot announcements on Tango
candy bars to Sept. 30, A, T. Sears,
Chicago. WCKY.
Jacob Vossler Co., local, 100 spot
announcements on Dixie Margarin
Direct. WCKY.
Cincinnati liepair Service, 100 spot
announcements. "VVCKY.
Cincinnati Economy Drug Co., 200
spot announcements on Ring-Rout,
to start June 1. WCKY.
Canine Supply Co., local, 100 spot
announcements. WCKY.
DAYTON
Ludlow Battery A Ignition Co., 20
125-word announcements. WHIO.
/. Boyd Huffman, Inc., 20 an-
nouncements. WHIO.
Forney Stores, farm feeds, 13 125-
word announcements, Thursdays,
from May 9 to August 1, inclusive.
WHIO.
Joyce Distributing Co. ('7-Up'>,
six 15-minute broadcasts, ending
June 4. WHIO.
Olawe Mfg. Co. (awnings), 25 126-
word announcements, three times a
week. WHIO.
Lee Orill Auto Sales, Inc., three
125-word announcements. WHIO.
Lowe Broth ers P aint Co., 10 an-
nouncements. WHIO.
Thiele Motors, 126-word announce-
ments, three times a week for one
year. WHIO.
Sal-Phenine Laboratories, Inc.,
four 16-mlnute programs, Thursdays.
WHIO.
F. H. Oessaman Motor Car Co.,
125-word announcements, Saturdays.
WHIO.
Tovan Electric Co. (electric re-
frigerators), six 16-minute daytime
programs. WHIO.
Ooldkamp Co., oil and gas distribu-
tors, 30 125-word announcements,
ending Dec. 27. WHIO.
SPARTANBURG, S. C.
Atlanta Dental Offices, three-min-
ute spots several times dally. WSPA.
City Motor Co., Spartanburg and
Union, advertising sketch daily,
WSPA.
Foremost Dairies, mixed entertain-
ment and advertising, Indefinite.
WSPA.
Alexander Music House, supple-
menting regular air programs with
popularity contest announcements
dally ^evenings. WSPA.
American Legion (junior baseball
league broadcast), duration of season
closing in fall. WSPA.
Duke Power Co., wax music, 1 to
1:30 p.m., dally. WSPA.
Standard Cloak <£ Suit Co., 'Bobby
Frills,' news-styles review daily,
evenings. Summer season. WSPA.
Composite mercantile and industrial
program, straight advertising, with
brief musical breaks, and including
J. E. Smith Dairy Farms, Spartan
Printing Co., Collins Dept. Store,
Auto Used Parts' & Service Co.,
Green Service Co., Carolina Machine
Co., Dr. E. I. Johnson, Aiken Gro-
cery, Triangle Service Station, Wood-
ward Funeral Home,- R. Skalowskl,
Montgomery-Littlejohn, Robinson's
Business College, Diamond Cab Co.
others, 30 minutes daily, indefinite,
WSPA.
CHICAGO
Little Crow Milling Co., Warsaw,
Ind., 78 15-mlnute discs. Rogers &
Smith Agency, Chicago. WLS.
Walker Remedy Co., Waterloo, la.,
12 one-minute discs. Weston Bart-
lett Agency, Waterloo. WLS.
Oammander-Larabee Co. (Airy-
Fairy Cake Flour), Minneapolis, six
one-minute announcements in Home-
makers Hour. - Addison- Lewis
Agency, Minneapolis, WLS.
Taughan's Seed Co., Chicago, six
one-minute announcements on-
Homemakers Hour. Direct. WLS.
Acme Mfg. Co. (Acme Pig Feed),
Forest Park, 111., six two-minute an-
nouncements and two one-minute
announcements. Wade Agency, Chi-
cago. WLS.
Iroquois Seed Co., Chicago, six one-
minute annoimcements weekly. Di-
rect. WLS.
Jordan Clothing Co., Chicago, 52
15-mlnute programs during Barn
Dance. Direct. WLS.
PHILADELPHIA
Andrexv Jergens Co. (Jergens Lo-
tion and Soap), starts June 2, 1935,
once weekly for 31 weeks, 15 min-
utes with Cornelia Otis Skinner.
WFIL.
P/iaji(o7ti Dancer Cream (face
cream), contract extended to July 2,
193,'), 15 minutes Monday through
Friday, Marben Advertising Agency.
WFIL.
Union Central Life Insurance Co.,
starts June 9, 1935, once weekly for
30 weeks, half-hour program, Roses
and Drums, dramatization of (3ivll
War stories.' WFIL.
Dodge Brothers Corp., one-minute
announcements, twice dally for 10
days. Ruthrauff & Ryan Advertls-
Inp- Agency. WFIL.
Princess Pat, Ltd., starts June 24,
1935, once weekly -for S2 weeks, half-
hour program.
American Home Products (Ana-
cin), starts June 4, 1935, three times
weeld.v, 15-mlnute program, 'Eaay
Ace.s.'
WINSTON-SALEM, N. C.
Dr. Pepper, five-minute program
three times each week for three
months. Placed locally. WSJS.
Bireley's Orange Adc, five-minute
program twice each week for three
monihs. Placed locally. WSJS,
Texas Crystals, 15-minute program
three times each week for one
month. Placed direct by manufac
turer. WSJS.
Truelove Cleaners, dally spot, an-
nouncements for one month. Placed
locally. WSJS.
Binder's Beauty Shop, dally spot
announcement for one month. Placed
locally. WSJS.
Clinard Electric Company, two
spot announcements dally for three
rhonths. Placed locally. WSJS.
Anchor Department Store^ 15-min-
ute program three times each week
for three months. Placed locally.
WSJS.
O'Hanlon'a Drug Store, daily spot
announcement for three months.
Placed locally. WSJS.
Dutch Inn, daily spot announce-
ment for one month. Placed locally,
WSJS.
■ Orange Crush, daily spot an-
nouncement for three months.
Placed locally. WSJS.
Red Top Beer, daily spot an-
nouncement for one month. Placed
by Red Top Beer Company, Cincin-
nati, Ohio. WSJS.
Dorminy Dance Studio, dally spot
announcement for one month. Placed
locally. WSJS.
K. and W. Restaura7it, dally spot
announcement for three months.
Placed locally. WSJS.
B. C. Headache Powder, two spot
announcements daily for one month.
Placed by Harvey Massengale
Agency, Atlanta, Ga. WSJS.
Stanbach Headache Powders, five-
minute daily program featuring
Lewis Lancaster as Stanbach Melody
Man for one month. Placed by J.
Carson Brantley Agency, Salisbury,
N. C. WSJS.
Natex, two 15-mlnute programs
weekly for one month. Placed local-
ly. WSJS.
OMAHA
Live Wire Cleaners, till forbid.
WAAW.
Blackhaivk Leather Ties, till for-
bid. WAAW.
W. M. Dutton <f Sons (Atwater
Kent radios), announcement daily
April 27 to May 27. WAAW.
Kotoform Sales Co., one unit
Relnemund periods, May 15 till for-
bid. WAAW.
. Hotels Neville and Delmar, until
forbid. WAAW.
■Whistle Vess Beverages, an-
nouncement daily except Sunday, till
forbid. WAAW.
Granite Arts, /nc, ' announcement
daily except Sunday. Through
Haynes Adv. Co., Omaha. WAAW.
CEDAR RAPIDS, IOWA
Armstrong Clothing Company, five
minute style talks, three per week
for 52 weeks. WMT.
Big Shoe Store, three ten minute.
Hit of the Week, musical programs,
a week for 52 weeks. WMT.
Home Oil and Oas Company, one
10-minute musical program a week
for 52 weeks. WMT.
Killian Department Store, six 15-
mlnute news periods a week for 52
weeks. WMT.
Newman's Department Store, six
15-minute programs a week for 52
weeks, 'Scotiy' (Mrs. D. Plrle-
Beyea), well known woman-lecturer
and world traveler gives experiences.
WMT. ^
Cedar Rapids Oas Company, -15
minute Sunday afternoon programs
of familiar songs by girls' trio with
violin and piano, 62 times. WMT.
Ginsberg Loan Office, three 16-
mlnute periods a week for 39 weeks;
two are amateur talent direct from
pawn shop, the other a Sunday
matinee of transcribed semi-classical
music. WMT.
Russell Ice Cream Company, scores
of local ba.sebali games, two months.
WMT.
ROCHESTER, N. Y.
1-0 Products, Scottish Minstrel,
music, studio once a week at 9:45
p.m., for 12 weeks. Placed locally.
WHAM.
Crazy Water Crystals, hill-billy
music, studio, thrice a week at 10:45
am., for 105 programs. WHAM.
Maryland Pharmaceutical C o .
(Rem), weather forecast, studio at
11 a.m., daily, Oct. 1 to Mar. 31.
WHAM.
Greyhound Bus Lines, stories by
transcription, once a week at 6:36
p.m., for 12 weeks. Placed by Beau-
mont & Hohman, Cleveland. WHAM.
Gold Dust Corporation, studio an-
nouncements, 12 per weelc for eight
weeks. Placed by Batten, Barton,
Durstino & Osborn. AVHAM.
General Ice Cream Corporation,
announcements, 10 a week for six
weeks. Placed by N. W. Ayer & Son.
WHAM.
General Electric Co., refrigerators,
studio announcements, five a week
at 10:16 p.m., for four weeks. Placed
by Maxon, Inc. WHAM.
Congress Cigar Co., studio an-
nouncements, live a week at 10:15
p.m., for 30 weeks. Placed by Gotham
Advertising Co. WHAM.
Lehn & Fink Products, musical
program, Sundays, at 7 p.m., for 13
weeks. WHEC.
Dr. Miles Laboratories (Alka-
Selt r), comedy stara of Hollywood
by transcription, three -a. week, at
6:45 p.m., for eight weeko. Placed
by W ade A dvertising Agency, Chi'
cago. WHAM.
A, C, • Spark Plug Co., announce
ments by transcription, two a week,
evenings, for 15 weeks. Placed by
D. P. Brother & Co., Detroit. WHAM.
Chevrolet Motor Car Co., musical
moments by transcription, three a
week, at 8:45 p.m., for 13 weeks.
Placed by Campbell' Ewald Co.
WHAM:
New York Draft Cigar, news items
called Rochester merry-go-round,
studio, three evenings a week, at 7
o'clock, for 13 weeks. WHEC.
Philip Morris Cigarets, Johnny and
His Foresome, music, Wednesdays
at 8 p.m. WHEC.
Monroe- Auburn Distributor, Cocoa-
nut Grove Orchestra, Sundays at
9:15 p.m. and Wednesdays at 9:30
p.m., for three months. WHEC.
Bond Clothes, Inc., musical pro-
gram, studio, three nights a week,
WHEC.
ATLANTA
Rice-^Stix Di-y Goods Company, of
St. Louis, three spot announcements
for 13 weeks. WSB.
Seaboard Air Line Railway, three
spots a week for indeflnite period,
for' new air-conditioned trains. WSB.
Norris Candy Company, 26 spots,
WSB.
BC Remedies, seven night spots
weekly for 52 weeks. WSB.
Florida Fruit Ganncrs (Silver Nip),
26 spots. WSB.
Ironized Yeast, eight five-minute
spots added to 26 week schedule.
WSB.
Capital City Products Company for
Dixie Margarine, 62 daytime spots.
WSB.
Octagon Soap, 26 13- inute tran-
scriptions. WSB.
HARTFORD
G. Fox and Company, department
store, Hartford, series of announce-
ments hourly broadcasting 88th an-
niversary news. Placed direct for
one week only. WTIC and WDRC.
Crown Ice Cream Company of
New Britain, shopper special, Sat-
urday's only. Placed direct. WDRC.
Hartford Gas Company, Hartford,
daily announcements on Shoppers
Hour and evening- announcements
after 6 p.m. Placed by the Wilson
Halght Advertising Agency. WDRC.
Mauriee, the Jeweler, announce-
ment every Wednesday and Frid ay.
Placed by Itandall Agency. WDRC,
Made Rite Bleach Water Company,
daily announcements five days a
week on Ad Liner Hour. Placed di-
rect. WDRC.
SteigerSi Inc., Hartford and
Springfield, announcements on Shop-
pers Hour, Tuesday, Thursday and
Saturday; Ad Liner on Monday,
Wednesday and Friday. Placed di-
rect. WDRC.
Booth Fisheries, announcement
following net program, 52 times.
Placed by Seller Service. WDRC.
Flint Bi;wcc Company, furniture,
daily announcement at 7 p.m. Placed
direct. WDRC.
Imperial Dyeing aTid Cleaning
Company, Hartford, two 15-mlnutes
periods Monday and Friday from 8
to 8:15 p.m., short story electrical
transcript ions . Placed by Randall
Agency. WDRC.
Newgate Prison, Gramby, Connec-
ticut, scenic resort, two announce-
ments weekly. Placed by Hammer
Advertising Company. WDRC.
Hoffman Wall Paper Company,
Hartford, 13 15-minute broadcasts
each Sunday at 12:30 p.m., electrical
transcriptions. Highlights of History.
Placed by Hammer Advertising
Company. WTIC.
Old Homestead Inn, ^omcrs, Con-
necticut, announcements daily on Ad
Liner, and Young Folks Program
each Saturday morning. Placed di-
rect. WDRC.
S and A Department Store, an-
nouncements six days each week on
Ad Liner. Placed direct. WDRC.
Dr. Kahlers Shoe Shop, Hartford,
announcements daily on Ad Liner.
Placed by Randall Agency. WDRC.
TRENTON, N. J,
Orange Crush Company, amateur
talent and prizes at RKO Broad
Street theatre, Saturday afternoon,
4:30-5, for 13 weeks. Booked locally.
WTNJ.
Tastyeast Company, sponsoring
Graham Meisle, local news com-
mentator, Monday to Friday eve-
nings, 6:30-6:45 for indellnito period,
l^ooked locally. WTNJ.
Chevrolet Motor Car Co^npany,
three programs a week of musical
transcriptions for 15-mlnute periods,
13 weeks. Booked by Campbell
Ewald and World Broadcasting.
WTNJ.
Hurley-Tobin Furniture Company,
amateur programs every Monday
evening at 7:30 from stage of RKO
Capitol theatre for 13 weeks, half-
hour programs. Booked locally.
WTNJ.
PITTSBURGH
Oc7ilZt7*ce Electric Co., 21 announce-
ments as ordered. Placed direct.
WCAE.
Natural Gas Co., 299 announce-
ments as ordered. Placed by
Ketchum, McLeod & Grove. WCAE.
Moonshine Chemical Co., 299 an-
nouncements as ordered. Placed di-
rect. WCAE. ,
R. E. Loughncy .into Co.. 100 an-
nouncements. Placed direct. WCAE.
Kroger Grocery <£ Baking Co., 13
announcement.';. Placed by Wessel
Co. WCAE.
Dodge Bros. Corp., sponsorship of
Ed Sprague's Sports Review dally
except Saturday for 26 'weeks. Placed
by Ruthrauff A Ryan, KDKA.
Gold Dust Corp., 12 spot announce-
ments weekly for nine week&. Placed
by B.B.D.&0. KDKA.
Clark Bros, CheiiHng Gum, daily
spots for four weeks. Placed by Ed-
ward M. Power Co. KDKA.
Hahn Furniture Co., 100 announce-
ments as ordered. Placed direct.
WCAE.
Joseph Home Co., 299 announce-
ments as ordered. Placed direct.
WCAE.
General Electric Co., 26 announce-
ments. Placed by Maxoii, Inc.
WCAE.
Carol Shop and Marlane Shop, 26
announcements. Placed direct
WCAE.
Bunte Bros,, four announcements
weelcly for four weeks. Placed by
Fred A. Robblns. WCAE.
E. R, Warner Mfg. Co., one one-^
minute disc weekly for six weeks.
Placed by Cramer-Kresselt. WCAE.
R. C. McAteer Co., 100 75-word an-
nouncements as ordered. Placed by
Smith, Hoffman & Smith. WCAE.
Rand Drug Co., 62 announcements
as ordered. Placed direct. WCAE.
Rosenbaum Co., 500 100-word an-
nouncements as ordered. Placed di-
rect. WCAE.
ST. LOUIS
Fawcett Publications, disks, for an
indefinite period. Placed through
Crltchfleld-Graves Agency, Minneap-
olis. KWK.
Steiner Brothers Clothing Com-
pany, two 15-minute programs week-
ly, presenting Bonny Ross' orches-
tra. Placed through Westheimer &
Co. KWK.
Allied Florists' Association, bct'jk
of spots for an Indefinite portod
Placed through Hllmer Swenson
Company. KWK.
Mavrakos Candy Company, series
of spots. Placed through Ridgway
Company. KWK.
Ford Dealers, local branch, series
of daily spots for four weeks. Placed
through McCann - Erickson, Inc,
KWK.
Lane Bryant, Inc., 300 announce-
ments for an indeflnite period. Placed
through National Radio Advertising
Agency. KWK.
Father Coughlin, Sunday series for
13 weeks. Placed through Hellwig
Agency. KWK.
Ironized Yeast, 10 five-minute
disks for an indefinite period. Placed
through Ruthrauff & Ryan, Inc.
KWK.
Colgate'-Palmolive-Feet Company,
26 15-minute disks, ending July 25.
Placed through Benton & Bowles,
Inc. KWK.
Dr. Miles, series of spots on Alka-
Seltzer for an indefinite period.
Placed through Wade Advertising
Agency. KWIC.
NEW YORK CITY
Canadian Fur Trappers, renewal
on Gloom Chasers program, a dally
morning series, for an indefinite pe-
riod, presenting Alan Courtney.
Same firm has also renewed its
Roads to Fame hour on Sundays, for
13 weeks. WOV,
Nu Fome Corporation, three five-
minute periods, daily excepting Sun-
days and an additional 50 announce-
ments weekly, for 26 weeks. Placed
through Bess & Schillin, Inc.
WNEW.
Marathon Dance Derby, Inc., three
15 minute periods dally, for an in-
definite period, presenting dance
music. Placed through Bess & Schil-
lin, Inc. WNEW.
Sports Enterprises, Inc., five min-
ute spots daily for an indeflnite pe-
riod. Placed through Bess & Schillin,
Inc. WNEW.
A. N. Smallwood, three 15-minute
periods '\veekly, for an indefinite pe-
riod, presenting talks. WNEW.
Gimbel Brothers, six spots daily,
for an indeflnite period. WNEW.
New York Herald Tribune, one
spot daily, for an indefinite period.
Placed through B. B. D, & O., Inc.
WNEW.
United Fish Dealers Association,
series of Wednesday programs, for
four weeks, presenting Jewish Trou-
badour. Placed through Advertisers
Broadcasting Company.' WMCA.
Budd Lake Company, series of 15-
minute programs, for an Indeflnite
period, presenting Real Life Prob-
lems. Placed through W. I, Tracy,
Inc. WMCA.
You Pray for Mc Church, addi-
tional time starting May 16, for 13
weeks, revival meetings. WMCA.
Garcia Grande Cigars, Inc., twice
weekly, for an indeflnite period, pre-
senting Graham McNamee, 'Telling
the World.' Placed through Law-
rence Fertlg &-Co. WJZ.
Andrew Jergens, renewal on its
series starting June 2 for an indefi-
nite period. I'laced through J. Wal-
ter Thompson Agency. WJZ and
network.
Amcrirnn Radiator, renewal on
Fireside Recitals, starting June 16,
for an indeflnite period. Placed
through }?lakor Advertising Com-
pany. WEAF find network.
Princess Pat lAd., renewal start-
ing .Tunc 24, program not selected
definitely as yet. Placed through
McJunkin Advertising Company,
WJZ and network.
Union Central Life Insurance
Company, renewal stiirling Juno 9
c'l 'Iloscs and Druni."),' for an indf'fl-
iiili' ))priort. Pliicrd through J. ^Val-
tcr Thompson Agency. WJZ and
network.
Ji'ffcrson Personal Financr Corpo-
ration, six times weekly on Jlu.sical
Clock .scries at 8:1') i).m., and Sun-
day.<! at 9 a.m. on Sunshine Hour, for
62 weeks. Placed through Friend
Advertising Agency. WINS.
Katrolah Laboratories, Sundays
presenting Polish concert, for 62
weeks. Placed through Chambers
and Wlswell, Inc. WINS.
Gardner Nursery, spots and disks,
for an Indefinite period. Placed
through Northwest Radio Advertis-
ing Agency, Seattle. WINS.
Ortner Institii.te, four times week-
ly, for 13 weeks, presenting music
and talks on the care of the hair.
Placed through Waldron Agency.
WMCA.
Barney Clothes, six days • weekly,
for 13 weeks, presenting musical
program. In addition four announce-
ments are broadcast daily. WMCA.
German American Employment
Agency, series of Monday spots for
six months. WBNX.
Munz Products, one-half hour mu-
sical series on Saturdays, for 52
weeks. WBNX.
Flex- Arch Shoes, series of spots,
for an Indefinite period. 'WBNX.
Messinger, three Gorman spots,
weekly, for four weeks. WBNX.
John Jakobs, quarter-hour series,
for 62 weeks. WBNX.
Oscar Christian, Inc., German
spots, for an indeflnite period.
WBNX.
^ Mexican Law Office, Sunday spots,
for an indeflnite period. .WBNX.
Ferdiiiaiid Muhlens, half-hour mu-
sical series on Fridays, for an in-
definite period. WBNX.
Gardner Nursey, spots, for an In-
definite period. Placed through
Northwest Advertising Agency,
WBNX.
German Home Hour, Wednesday
mimical series, for 13, weeks. WBNX.
Henry Nochine, Inc., German
spots, for an indeflnite period.
WBNX.
Austrian Hall Restaurant, spots,
for 62 weeks, WBNX.
Inwood Tavern, one half-hour mu-
sic series, for 13 'weeks. WBNX.
Ash's Coats, Inc., daily spots, for
an Indeflnite period. WBNX.
Acorn Agency, Sunday spots, for
13 weeks. WBNX.
G. Beldcgreen, Friday series, for an
indefinite period. WBNX.
Emerson Drug, renewal on Pathe.
News of the Air for 39 weeks. WOR.
Liberty .Cherry d Fruit Co., pre-
senting Helen King^ graphologist,
for four weeks. Placed through Ern-
est Davids, Inc. WOR.
Troy Hills, Inc., presenting Home
Town Boys, for four weeks. Placed
through Trades Advertising Agency.
WOIt.
Santini, scries of spots, for an in-
deflnltfi period. WBNX.
BOSTON
Larus <t Brothers (Edgeworth To-
bacco — Corn Cob Pipe Club), 44 30-
mlnute programs, Mondays, renewal
effective May 6; remote control via
Toll Test from WRVA. Through
B. B. D. & O., New York. WNAC.
Omega Chemical Co. (Omega Oil),
130 participations in Yankee Net-
work News Service broadcjists, Mon-
days through Fridays, renewal ef-
fective Sept. 30. Through Husband
& Thomas, N. Y. WNAC.
• 2 in 1 Shoe Polish. 31 participations
in Yankee Networlc News Service
broadcasts, one dally, including Sun-
day, renewal effective May 1.
Through B. B. D. & O., New York.
WNAC.
Raymond's, Inc. (Department
Store), 6 30-word announcements, t
dally. May 3 and 4. Through Wm.
Saxe Agency, Boston. -WNAC.
Booth Fisheries Corp., 52 tie-in an-
nouncements, Thursdays, began May
2. Through Sellers Advertising
Agency, N. Y. WNAC.
Community Dentists, 260 participa-
tions in Spotl!ght Review, Mondays
through Fridays, began May 6.
Through Sternfleld Godley, New
York. WNAC
Boston Herald-Traveler, 165 30-
word announcements, one daily, in-
cluding Sunday, renewal effective
Aug. 19. Direct. WNAC.
Rev. Charles E. Coughlin, 6 partici-
pations In Yankee Network News
Service broadcasts, 2 on May 4, 4 on
May 5. Direct. WNAC.
Atlantic Blending Co., 100-word
announcements, .Sundays. Through
Leonard Elhcrlngton, Boston.
WNAC.
White Fuel Co. (Oil Burners), 91
temperature reports daily, including
Sunday, began May 5, Through
Dowd & Ostrcicher, Eo.ston. WNAC.
Howard D. Johnson Co. (Ice
Cream), 28 100-word announcements
daily. Including Sunday, began May
6. Through Harry M. T'rost, BoHton.
WNAC.
. Remington Rand, Inc., 30 100-word
announcements daily, except Sunday,
began May 7. Through B. B. D. & O.,
New York. WAAB,
Paramount Baking Co., 26 30-lnin-
ute programs. Sundays, beginning
May .19. Tlirough David Malkiel,
Boston. WAAB.
Trcmont Theatre, 2S 15-word an-
nounccnicnts, four daily, beg;in May
B. Tln-ough David Malkiel, Boston.
WAAB.
Jordan Marsli Co., 3 jiarticiiiati n.s
in Yankee N'euvoi-k News Soivice
bro.idcasts, Ikfav 4 and 5. Through
H.'irry M. I'rost. P.oston. W.,\-,V1!.
Raymond's. Inc. (T) e p a r t m c n t
.Stoio). Ill 15-woif1 announceni'^nts,
-May ;l and .|. 'PhrouRh .loe S,'i\e.
Hosroii. WA.Xl!.
Tinikrn l>ilent .. 1-U
^leatlior I'onoi-I.;, oxctM'i
.Sniulay, liegan Direc;.
WAAB.
(lood T.uik- !'<iiiil Cnmvnny, re-
newal, partlciii-itidii in the Home
Forum Cooking School, twice a weeU
(Continued on page 44)
Wedneeday, May 22, 1935
4 D I O
VARIETY
41
Radio Chatter
New York
Hollywood Bestaurant'B Monday
night amateur hour, which Is broad-
cast over WTJE'W, New York, at
2 a.m., EDST, has been clipped to
a 30-mlnute run instead of the origi-
nal full hour's presentation. Ger-
trude Nlessen succeeds Sophie
Tucker aa one of the judges. .
John A. McCuUough, brother of
Annette McCullough, WGT singer,
and himself a slnger-muslclan with
orchestras which have broadcast
over local stations, is marrying
Mildred Stoddart of Schenectady.
WPAS, White Plains. Issued a
special booklet for the Westchester
Homes exhibit.
Joey Nash back to WEAF, start-
ing May 26.
John Schramm new announcer at
WOV, New York.
Mrs. Lawrence H. Pike has suc-
ceeded Patricia Sheldon on the
'Betty Leniiox' household-chats
program over WGY.
Stanley L. Spencer, whose first
radio connection was with KDKA,
and whose service for the past three
years has been with WBZA and
WBZ, Is now a time salesman for
WGY. Schenectady.
Visitors to WOV, New York,
greeted by a chirping bedlam
Issuing from six canaries In the
main waiting parlor. Feathered
sextet ballyhoos Siegfried-Stern
bird seed, and is on for a 13-week
run, so sponsor boards and rooms
the warblers right In the studio.
'Wayside Inn,' serial sketch . of
medieval England, presented by the
WGY players, is now air-announced
as authored by Burt Forest.
Tommy Stowell, son of Thomas C.
Btowell, who directs, acts In, and
announces weekly skits of 'Health
Hunters,' over WGY, playing kid
roles in serial.
-Roy Shelley, Barnacle Bill on
WMCA, New York, can't use the
salty song, 'Barnacle Bill' as a
themer any more, so he has shifted
to 'Sailing, Sailing.'
Carrie Lilly's Goody Goody hour
shifts from WBNX, Bronx to
WMCA.
Anna Rinaldi singing over
WLWL,
Harry Greenfield, managing direc-
tor of WEVD feted by staff on
completion of his first year at the
helm.
Marty McUonagh, former sports
editor of the Troy 'Record' and
Albany 'Times Union' is doing a new
nightly 'Sports Brief,' over WGY,
for a cigar company.
Ben T. Weaver, WHAM commer-
cial manager, has turned hillbilly
to handle Bill Trent's Crazy Water
unit. Trent has gone to Chicago.
Paul Small, formerly of the Olsen
and Whiterhan bands, commutes
from Buffalo to Rochester Mondays
to sing over WHAM on the Socony
Pleasure cruise.
Springer-Cocalis circuit of neigh-
borhood picture houses scattered
throughout New York Cltyi. Brook-
lyn and Jersey, have a deal with
WBNX, Bronx, for a series of ama-
teur hour broadcasts on Saturday
morning^. Preliminary tryouts are
conducted in the various theatres,
with finalists winning a spot -on the
air program. Usual cash award
also goes along with the best ones.
William McGrath, announcer, who
recently left WPBL, Syracuse
(CBS), to Join the staff of WNAC,
will be married at Brockton, Mass,,
this week-end to Mary Chase. Ed
Jacobs of WNAC will be his best
man. Upon his return from the
honeymoon McGrath will shift to
KYW, Philadelphia, as announcer.
WBNX, Bronx to InstaU High
Fidelity equipment before the
month is out.
Ohio
Julian Petruzzi leaving WHK,
Cleveland, script department for
California. Polly Deal, publicist,
pinch-hitting for him on 'Footlights'
program.
'Smiling' Ed McConnell now rock-
ing an eight-pound baby boy, his
second one, born May 14.
Gene LaValle newest commercial
announcer for WJAY.
Arthur Hartley and Alvarez re-
turning to launch 8. S. Goodtime's
showboat revues in Cleveland.
Some 300 wired radio sets put
Into operation in suburban Lake-
wood by Muzak Corp., with plana to
continue tests until June 16.
Carl George, WGAR production
manager, who Js studying law on
the side, won his first court case
defending aunt on auto damage suit.
Ethel Hawes and Ben Levin of
WGAR given 'Doctors of Diction'
degree by Cleveland speech school.
John F. Patt, WGAR manager,
elected chairman of Ohio State radio
education group.
WHK trying to stop pirating of
baseball broadcasts by getting
Cleveland Indians' owner to sponsor
complete play-by-play airings of
out-of-town games. Reports to
come through Western Reserve with
Jack Graney doing the spiels.
Ellis Vandcr Pyl rates a special
police motorcycle escort every time
he rushe.q from Cleveland baseball
park to WGAR for dally resumes.
Leroy Thompson, youthful bari-
fone, \9 warbling for th» M.&M.
Appliance Shops on weekday mor-
ning programs by WFBE, Cincin-
nati.
Elmer H. Dressman, director of
publicity for WCKY, CIncy, cele-
brated enlargement of his offices
last week by tossing a press party.
Charles Reaume Is back at
WFBE, Cincinnati, after a two-
year absence, hitting the air o'
evenings with information for
motorists.
Nordland and Hollywood, Clncy
nabes, and the Strand, Newport,
Ky., nearby, hooked up with WFBE
for Monday amateur night contests.
Theatres owned by same company.
Connecticut
John Burke, native son, has
joined the technical staff of WATB,
Waterbury, as assistant operator.
Bam Elman, commercial manager
at WATR, Waterbury, is back on
the job after a honeymoon trip.
Knot was tied in Providence, R. I.
WATR, Waterbury, has opened
studios in nearby town of Na.uga-
tuck. Station carries dally half-
hour program from the remote
point, with a full hour scheduled
each Sunday, ^tudlos located in
Gem theatre, filrri house.
David Hale Halpern, studio man-
ager at WIXBS, Waterbury, will
vacation several weeks In Canada.
Freddie Hall, formerly heard on
WICC, Bridgeport, and WIXBS
and WATR, Waterbury, Is now
working dance marathonp over
Massachusetts stations.
Playing at Hamilton Park pa-
vilion, Waterbury,' last week, the
Dorsey Brothers' .orchestra went on
the air for 30 minutes via WIXBS.
Harvey Olsen of New Bedford,
formerly with WNAC and WATR,
and Robert Colban, formerly con-
nected with Pratt and Whitney AIr-
craft Corp., have Joined WDRC,
Hartford, to spiel.
Arthur Petersen, WDRC, Hart-
ford, commercial department. Is re-
covering from an injured knee.
Bill Malo, commercial manager,
WDRC, plans to complete his sum-
mer home in Madison, Conn., this
summer. Bill has turned builder
and has been working on his home
for more than five summers.
Walter Haase, studio director,
WDRC, Hartford, will spend his
week-ends . vacation on his new
yacht on the Connecticut river.
Norman Clotler's Merry Madcaps
now broadcasting eight times weekly
from WTIC, Hartford to both the
Blue and Red networks.
Harriet Lee, WTIC, Hartford,
commuting to Lake Congamong.
Joe Ripley, WTIC, Hartford, an-
nouncer, plans a trip to Roanoke,
Virginia.
California
Ronald Graham, KFRC baritone,
gets a term picture contract with
Radio studios and goes into 'Old
Man Rhythm."
Negotiations on for Ben Bernle to
do three sustalners for CBS while
at the Casino, Catallna, for six
weeks.
Constance Vance, new p. a. for.
KNX, succeeding Virginia Nissen,
who returns to California Univer-
sity.
KHJ, Los Angeles, Is remodelling
Its offices In order to allow for. the
extension of its three broadcasting
studios. Part of the alteration will
be the dividing of the sales depart-
ment into three units, national, Pa-
ciflc Coast and local.
Van Newkirk, KNX program man-
ager, on a four weeks' vacation and
will take In the auto races at In-
dianapolis.
Robert Swan, program director at
KFAC-KFVD, operated on for ap-
pendicitis.
Cluttered up with, spot announce-
ments, KPAC, Los Angeles, has or-
dered Its salesmen to contract for no
more of this type of commercial.
Lucille Klrtley, NBC soprano In
San Francisco, in Hollywod to crash
pictures.
Minnesota
Don Tuttle, WCCO tenor who's on
as the Musical Vagabond and is also
one of the Tip Toppers, divorced
last week.
Clem Borland's dad died.
Bert Lown In at the Lowry Ter-
race and featured over WTCN dur-
ing luncheon, dinner and supper
hours.
Earl Gammons stealing away for
a three-day fishing trip at Leech
Lake with R. B. Stephenson of Chi-
cago Radio Bales. Inc., and Kelly
Smith, WBBM mgr.
Mary McCormic neatly Inter-
viewed over KSTP by Don Wil-
liams, Minneapolis, Journal colyum-
Ist.
Don W. Thornburg, Chicago dis-
trict CBS mgr., in for a day at
WCCO to supervise monitoring of
two programs piped up from Chi
for a prospective Minneapolis client
to hear.
Mary Guldin, who holds down
WCCO's St. Paul ofnce, back on the
job after six weeks' special work
with the Legislature.
Triple Entendre
New York Advertising Club
luncheon Thursday (16) was in
an uproar when Captain Bob
Bartlett, plain-speaking Arctic
explorer, was guest of honor,
along with Russell Owen of the
New York Times. Program
was lu honor of the staid
Times.
After he used one choice ex-
pression which was sent out
over WMCA, WOR and NBC,
somebody whispered to Bart-
lett, 'You're on the air.' Where-
upon the .navigator let out a
salty expletive expressive of
surprise. Mikes picked that up,
also.
1st Television Test
In France; Sets Ready
For Market at $800
Paris, May 12.
First official television broadcast
In France took place when Beatrice
Bretty of the Comedle Francalse
broadcast an account, lasting a
couple of minutes, of the Comedle's
Italian trip from the PTT station.
Wavelength of 175 meters was
used, with 28 Images a second and
a 60 line scan, horizontally. Only
five or six private receiving sets are
said to have picked up the broad-
cast, but guests of the Communica-
tions Ministry, which staged the
show, picked up Mile. Bretty's pic-
ture on a set in another part of the
PTT building. They liked it.
Sets are supposed to be ready for
the market In France for about $800
each, and radio dealers are already
putting 'Television' on their trucks
and in their advertising. French
claim to be technically on a par
with other countries and to be mak-
ing daily Improvement. Do not yet
claim to be able to broadcast com-
plete shows, however.
Jack Grots, KTBS Shreveport,
commercial manager, had the ton-
sils, nipped and B. Q. Robertson
filled In as interlocutor on the
Dixieland Minstrels last week.
Gen 1 B'casting Co. in Involuntary
Bkptcy as Soat Asks His Discharge
Makes Botk on Spielers
Buffalo, May 21.
Roger Baker of the Buffalo
Broadcasting staff picked as best
announcer hereabouts by the
Judges In a contest sponsored by
the Ellis Advertising Agency. Ba-
ker, who got 451 points out of a pos-
sible 600 for poise, diction, person-
ality, etc., was presented with a
cup. Second was Edward Cullen
of WHEN, then Clinton Buehlman,
WGR-WkBW; Denton. Butt,
WBEN, and Stuart Metz, WGR-
WKBW. WEBR did not enter con-
tost.
Addison Busch, press agent for
WGR-WKBW, cleaned up J3.65 by
making book on the outcome . of the
contest. Baker was quoted at 2
to 1, while Busch's price on Jack
McLean, new announcer In his out-
fit, was a generous 1,000 to 1.
Busch knew McLean wasn't on
judges' list.
Scribes Separated to
Give Both KSO, KRNT
Own Continuity Depts.
Des Moines, May 21.
Setup of the Iowa Broadcasting
Co. has beSn changed, the continuity
department, originally Independent
and serving both KSO and KRNT,
local stations, having been split,
personnel being allocated to one sta-
tion or another.
G. McCleary, Ray Backman and
Ed Linehan under the wing of the
KSO chief, Reginald Martin; Floyd
Umland and Frank Nicholson Join-
ing up with station KRNT. Com-
mercial department still continues
to serve both stations under Craig
Lawrence, who is also assistant
general manager of the Iowa Broad-
casting Co.
Inside Stuff-Radio
Although Its new $6'00,000 studio building Is not to be completed before
September, WGN, Chicago, has already found that It will be cramped
for space In the six-studio building. And Is therefore building addi-
tional studios In the Tribune Tower. Carving out three additional
rooms on the 11th floor of the Tribune building where the WGN busi-
ness offices are housed.
WGN will possibly leave 'its present studio location In the Drake hotel
before September if the Tribune Tower studios are ready. Present
announcement of 'This Is WGN, the Chicago Tribune station on the
Drake Hotel' will probably be changed to 'the Chicago Tribune station
on Tribune Square.' Newspaper has been trying In vain for years to
Identify Its Michigan Bridge corner as Tribune Square.
Some eyebrow-raising around the trade at a letter sent out under
the signature of the spacei buyer, D. M. Gordon, by the Ruthrauth & Ryan
advertising agency. Letter enclo.'sed publicity matter concerning the
'Buck Rogers' radio program for Cocomalt (R. B. Davis Co.), but was
not addressed to radio editors. Went Instead to the advertising man-
agers of publications.
Paragraph that was particularly noted read: "We shall appreciate
receiving tear-sheets containing this news story so that we may pass
evidence of your oo-operatlon along to our client.'
AJ Jolson was to have shifted his Shell Chateau broadcasts to Holly-
wood next week, per his agreement with the J. Walter Thompson agency,
which Is one of the reason's for Jolson's |1,000 cut, to $4,000 per broad-
cast, favoring the west coast for a permanent residence. Now, with
Mrs. Jolson (Ruby Keeler) switching to the Annapolis Naval academy as
location for .her next Warner Bros. 'Annapolis Farewell' film, Jolaon
will continue several more broadcasts out of New' York before both
go back to the coast.
A. L. Ashby, vice-president and general attorney of the National
Broadcasting Co, has been elected to the board of the New York County
Lawyers' association. Ashby also is chairman of the body's committee
on communications. Before coming to NEC, Ashby was a.sslstant attor-
ney for Westinghouse and also for 15 years head of the law department
In the School of Business Administration at the University of Pittsburgh.
Crosley Radio- Corporation's favorable earnings statement reported
marked pick-up In assets and earned surplus. Company's assets on
March 81 totaled $7,076,429 against $5,659,853 for previous year. The
earned eiurplus rose to $2,269,631 for the year ending last March, as
compared with $1,409,885 for the preceding 12 months.
Ohio Broadcasters' association has 17 of 21 state transmitters en-
rolled. WALR, Zanesvllle, manager wa.s sick and couldn't attend meet-
ing In Columbus. WFBE, Cincinnati, manager away on trip. WJW,
Akron, head man In Washington. WOSTj, Columbu.q, la non-commercial.
Other three statlona expected to join later.
Engineers of the Federal Communications Commission recently made
an official reading of the power output of some of the Lcs Angeles sta-
tions, Report was that the technlcla'n.s found one of the majors running
40% In excess of Us authorized power.
Amos 'n' Andy have a third characlor in their nightly gabfecats for
Pepsodeht after seven years without supporting cast. Julia Portefleld,
of LaGrange, 111., who has done Negro dialect readings over WMAQ,
ChlcagOk U the added member.
General Broadcasting Co. was
named In an Involuntary petition In
bankruptcy filed this week In the
U. S. district court. Southern New
York district. Cyril O. Langlols, of
Langlois & Wentworth, 745 Fifth
avenue; Decca Records, inc., of 799
Seventh avenue, and Jay Clark,
casting director of L. & W., were
the three petitioners who asked a
total of $14,116.50 of General Broad-
casting Co.
Raymond Soat, who was chief ex-
ecutive of General Broadcasting Co,
which last had offices at 501 Madi-
son avenue, N. Y., filed his own peti-
tion In voluntary bankruptcy several
weeks ago. And today (22) he Is
scheduled to ask the court to dis-
charge these personal bankruptcy
proceedings. Lawyers for the peti-
tioners have indicated they will op-
pose such discharge. They will b*
represented by Attorney Michael P.
Pinto and Attorney Elizabeth Marks.
Langlols Is asking -$7,824 of Gen-
eral Broadcasting Co., for work,
labor and services during the last
six months. Decca Records seeks
$6,000 for goods sold and delivered
at the instance of General Broad-
casting. Clark wants $292.50 for
his services.
General Broadcasting la listed aa
a Michigan corporation, never hav-
ing been Incorporated In New York
state though operating In New
York City. Soat previously organ-
ized Soatone Co. and later waa
prexy of National Radio Advertis-
ing Company.
DOG AS A SPEAKING
CHARAQER ON WINS
A new children's program. Dog
and His Boy, succeeds Orgeta In
the Air serial over WINS, New
York, starting next week. Pierre
Colman haa scripted the new tale.
In which he also portrays the role
of a pet hound. Edwin Eaton la
the other member of the two- char-
acter cast,
Orgets, presented by Junior.
League of New York, haa moved
over to NBC for broadcasting. In
the new program the dog does most
of the spieling.
Sponsors— Agencies
Texaco has booked Oscar Shaw
for Its Tuesday night stanza. Shaw
joins Eddie Duchin'a band on the
program after Ed Wynn quits
June 4.
Life Saver* has had shows audi-
tioned for It by Lord & Thomas and
CBS, L;&T. program was framed
around Benny Goodman's combo,
while the Columbia idea Included
Eddie Peabody.
Goodrich Tire through RutHraufC
& Ryan has given B. A. Rolfe a
contract for nine additional we<;ka.
Rest of the show's cast la worltlniy
on agreementa which Include a four
weeks cancellation clause.
8«hlitz Beer will likely stay off
the net work this summer and go
spot. B.B.D.&O. Is the agency.
Herbert Tareyton cigarets had a
show framed around a Victor Young
orchestra auditioned for It by NBC
last week.
Outdoor Girl goes thrice weekly
on new contract starting May 20
for an Indefinite period, presenting
Blanche Sweet In beauty talks.
Placed through Blackett-Sample-
Hummert, Inc. WAEC, New York,
and nine stations.
Dill's Best and Model Smoking
Tobacco, Btarting June 3, presenting
One Night Stands with Pick and
Pat. Placed through McCann-
Erlckson, Inc. WAEC and networks.
J. Walter Thompson loses the
Langendorf Bakery account on the
Coast, with 23 agencies bidding for
the buslne.s.s. Company which haa
used con.sldcrable time in tlie vest
and now has Langendorf Plclori.al,
new.s commentation over KliC, will
split up Its placements over acveral
companies.
Howard Williama has left the M.
E. Harlow Agency In San Francisco
and started on his own.
R 4 D I O
Wednesday, May 22, 1935
COMMERCIALS
WEEK- OF MAY 22-28
This Department lists sponsored programs on the NBC, CBS, and
Mutual neworks arranged alphabetically under the advertiser's name.
All time is p. m. unless otherwise noted. Where one advertiser
has two or more programs they are listed ^consecutively.
An asterisk before name Indicates advertising agency handling
account
Abbreviations; Su (Sunday); M (Monday); Tu (Tuesday);
W (Wednesday); Th (Thursday); P (Friday); S; (Saturday).
ACME PAINT
6:30-aa-lVAnn
l:4S-Tli-WABC
Smiling M'cConnell
•Henri. H. & McD,
A & F
9-M-U'EAC
Hnrry Horllch
Beatrice Llllle
AMERICAN
HOME rRODUCTS
( Anacln)
7:30-M-Tu-W-
WEAF
'Easy Aces'
□oodman Ace
Jane Ace .
Mary Huhter
Helen Spring
Everett Sloan
•Blackett-S-H
AMERICAN
TOBACCO
e-Tn-WJZ
(Half & Hnlf)
•Rod Trails'
Plilllp Bourncus
John Brewster
Warren Colston
;Arlene Blackburn
Elaine Dumas
7. Hanna, Dir.
■'N. W. Ayer
S-Siic-WKAF
(Lucky Strike)
(jennle Hayton Ore
Qogo De Lys
"/ohnhy Houscr
lay Thompson
:;harleB Carllle
Hhythm Kings
'Lord * Thomas
k.MERiCAN RADIO
7:30-8n-WEAF
9'lreBide Recitals
9li;urd Nllsson,
Hardesty Johnson
Sraham McNnmee
ARMOUR
9:30-F-W.IZ
Phil Baker
■Harry McNaughton
Blla Logan
BEECHNUT
1:S0-M-W-F-WJZ
David Brown, Dir.
'Red Davia'
:Bursess Meredith
.Jack Roaleigh
Marlon Darney
Elizabeth Ragge
- Johnny Kane
Euplce Howard
Jean Southern
• 'McCann-B
BETTER SI'EECH
INSTITUTE
Tour English'
*Auspltz & Lee
BISODOL ~
8;80-W-WABO
3u7 Robertson
Elizabeth Lennox
Victor Arden's Ore
'Blackett
TTAITT ft BOND
r iBlnckstone Cigar')
1I;M-W-F-W0R
rransradlo News
Sarnott Markr
BOOTH
FISHERIES
11 a.m.-Th-WABC
Fish Tales'
Dorothy Day
Crank Dane
Marie Nolson
'Sellprs Service,
Inc.
OOKtlEN
9-F-WJZ
T. Harrington. Dir.
Beatrice Llllle
Cavalier 4
Warren Hull
Lee Perrin Ore
11:45-W-WEAT
'Magic Recipes'
Bill Bradley
;ane Ellison
*Young & Rublcain
A. S. BOTLE
(Floor Wax)
Z-Sn-WABC
Irving Kaufman
•Blackett. 3-p
H. C. BR^JX
(E. Zee Free?
Dessert)
10:05 a.m.-Th-
WABC
.Murray Kane
Ital Kanner
June Emmett
•Donahue & Coe
IIRISTOI--.MYFRS
O-W-WEAF
(Sal Hepatlca)
(Ipana)
(■-red Allen
Port;and Hoffa
Jack Smart
r.lonel Slander
Eileen Douglas
Tnvln Delmore
Minerva Pious
James IMelton
Peter Van Sifeedan
•Benton &' Bowles
CA.MFANA
0:30-Sa-WJZ
Ann Seymour
Doa Ameche
Phil Lord
Betty Winkler
lO-F-WEAF
•First Nigh tor-
June Meredith
Don Ameche
Carlton Brlckort
nilff Soubler
E Sageroulst Ore
•Aubrey Wnllaco
CAMrRELL
fSoupl
O-F-WABO
Hollywood Hotel'
Dick PoweV.
Lniielln Parrons
Raymond Paige Ore
Francos Langford
Anno Jamison
Warner Baxter
Perry Askam
•P. W.- Armstrong
CARLSBAD
(Salts)
8:lB-Frl-WJZ
Morton Downey
Ray Slnotro Ore
•Klesewetter
CARNATlMI MILR
10-U-WEAF
Lullaby Lady
Irecne Wicker
M L Eastman
Ruth Lyon
•Erwin. Wasoy
CENTAUR CO.
(ZBT Baby Pow-
der)
11 a.m.-M-WABC
Dr. Louis I. Harris
Louis A. Wltten
•Hanft-Metzgor
CITIES SERVICE
8-F-WEAr
Jessica Dragonette
Rosarlo Bourdon Or
Quartet
♦Lord & Thomac
COLGATK-FAUM
lO-Tu-WEAF
(PaimollVe Soap)
John Barclay
Al Ooodman Or.
9:30-M-WEAF
(ColgateTooth paste)
Francia White
James Melton
Martha .Mcars
Al Goodman Ore
10:15 Q.m.-.M to F,
Inc.-WEAF
(Super Suds)
Clara, Lu 'n' Em
Helen King
Isobel Cnrothcrs
Louise Stnrkoy
•Bonton-P
(Super Suds)
8:30-n'ed W3Z
'House of Glass'
Gertrude Berg
Joe Greenwald
Paul Stewart
Helen Dumas
Bertha Walden
Arllne Blackburn
Cclla Babcock
•Benton & Bowlte,
Inc.
CONSOLIDATED
CIOAR CO.
0:30-.M-W-F-WOB
'Harv 'n' Esther'
Jean Colbert
Artell Dickson
Rhythm Girls
Nat Bruslloff Ore
•Altkln-Kynett
CORN PBOimrTS
0:S0-Tu-WABC
(Llnlt)
'Hour of Chan
Phil Spltalny
Arllne Francis
.Maxine
Evelyn Kaye
Pat Harrington
Gypsy Cooper
Mary Rumrlll
Ann De Marco
LUyan Perron
13:lS-Dally Ex. Sa-
Su-WABO
'The Gumps'
Wllmer Walter
Agnes Moorehcad
Lester Jay
George Graham
Edith Spencer
*E. W. Hellwig
COTS
(Face Powder)
10:30-W-WEA¥
Ray Noble Oro
•Blow
B, D. DAVIS
(Cocomalt)
6-M-To-W-Th.
WABC
'Buck Rogers'
Curtis Arnoll
Adele Ronson
William Shelley
Blaine Melchlor
Edgar Stehll
Dwight Wolst
Peggy Allenby
•RuthraufI & R
D:4B-M-'fV-W0K
'Pathe News of Air'
•J. Walt Thompson
EX-LAX
9:30-M-WABO
Lud Gluekln
Block & Sully
George Glvot
Gertrude Nlesen
•Katz
FIRI'STONE
8:3U-.M->VEAF
Vocal Ensemble
Wm. Daly Orch.
Richard Crooks
'Sweeny-James
FITCH
7:45-Su-n'KAC
Wendell Hall
•K. W Ramsey
FORI) MOTOR
O-Sii-WABC
Richard BonelU
Detroit Symphony
0:30-Th-WABC
Fred Waring
Stella Friend
Kay Thompson
•N. W. Ayer
FORHAN
(Toothpaste)
T:I5-M-\V-F-WKAI
'Stories of the
Black Chamber'
Edwin Whitney.
Dir.
Jack Arll'.ur
Helen Claire
Paul Nugent
Rosaline Green
'.McCann-Erlck
FRIGIDAIRE
10-W-WABC
Jack Pearl
Cliff Hall
Lcith Stevens
Pattl Cbapln
Freddie Rich Ore
•Oeyer Co.
GEN. BARING
fi:30-Su-WABC
Julia Sanderson
Frank Criimlt
Bradley Barker
Jack Shilkret Ore
•B.. B.. D. & O.
GENERAL CIGAll
(White Owl)
0:30-W-WABO
H. Poiesie, Dir.
Burns & Allen
Ferde Grofe
Male Octet
•Thompson
GEN. ELECTRIC
12:15-Bu-WEAF
What Home Means
to Me'
•Maxon
GENERAL FOODS
2:30-r-WEAF
and Sanka)
(Grape Nut Flakes
M. W. Barnum, Dir.
Martha Mears
Jimmy Wilkinson
Al & Lee Reiser
Warren Hull
Frances Lee Barton
•Young & Rublcan
0-Th-WEAF
(Maxwell)
Lanny Ross
Frank Mclntyre
Conrad Thibault
Muriel Wilson
'Molasses 'n' Jan'ry
Gus Haenschen
•Blnton & Bowles
7-8U-WJZ
(Jell-O)
T. Harrington, Dir.
Jack Bonny
Mary Livingston
Don BsBtor Oro
Frank Parker
•Toung & Rublcam
7:1S p.m.-M-Th-F
(Bran Flakes)
Tony & Oua
Mario Chamlee
George F. Brown
•Benton & Bowles
BUDDY DOYLE'S
PROFESSIONAL PARADE
A Radio Opportunity for Professionals
Radio sponsors are looking for new ideas, new material,
new artists. You may have just yAint it takes to click on
the ether.
Station WINS offers Buddy Doyle's Professional Parade.
Show is a broadcasting proving ground for professional
entertainers. Airs Mondays. Wednesdays and Fridays.
2:00 to 2:30 P.M., E.D.S.T.
This ■IS not an amateur hour idea adapted for the profes-
sional. No contest! No votes! No gongs! No em-
barrassment!
Sponsors and the ad agencies will be the deciding factors.
We have them interested in these broadcasts, and you can
be sure that people who count, will be listening to you.
Show is conducted by radio experts. They know what
radio is all about and will give you the benefit of .their
years of experience.
UNDER THE DIRECTION OF HERMAN BERNI
WIN on WINS
PROFESSIONALS only apply 2 P.M. to 6 P.M. to
Buddy Doyle, Station WINS, 110 East 58th Street
GENERAL MILLS
4:4a-Dally £i. Sa-
Sd-WOB
'Life of Mary
Southern'
Linda Carlon
Bess McCammon
10:4S-U'-F-WEAF
Betty Crocker
Cooking Iteclpes
•McC'ord Co,
C:30-Dally Ex. So-
Su-WABC
Jack Armstrong
All American Boy
4-UaIly-WJZ
Betty & Bob'
Betty Chiirclilil
Don Ameclio
Betty Winkler
Art Jacobson
Carl Brlckert
Louis Hocn
•Blacken
GILLETTE SAFE-
TV RAZOR
10:30 ii.m.M-WEAF
'Lucky Smith'
.\iaT Baer
I'eg La Centra
((arson Kanin
Frank Vrntre
GOODRICH
(Tires)
10:30-Fri-WEAF
Circus Night In
Sllvcrtown*
Edw. Dunham, Dir.
Joe Cook
B. A. Rolfo Ore
Teddy Bergrnan
Tim and Irene
Phil Duey
^ucy Monroe
'eg La Centra
Chorus
Rutbrauff-R
GULF
8:S0-Sa-WABC
Win Rogers
Hallle Stiles
Fr.mk Tours Ore
•Cecil, W. & C.
HEALTH FROD.
O-Su-WABC
(Feen-A-MInt)
'Amateur Night!
Ray Perkins, M.C.
Arnold Johnson Ore
•Wm. Esty
IlKCKER U-O
0:15-I)nlly Ex. Sa-
Su-WABC
'H-Bar-O Rangers'
Bobby Benson
Neill O'Mnlley
Florer.cp Halop
Billy Hnlop,
Rddle Wragge
John Battle
Detmar Poppen
Lorraine Pankow
Joe Wilton
John Shea
Peter Dixon
'Erwln- Wasey
M. IIOHNER
(Harmonicas)
7:4B-Sn-WOR
Carl Freed
•Atherton & C
EDNA W.^LLACE
H HOrrEB
2:16 Dally Ex Sa.
Su-WABC
'Romance of Helen
Trent'
Vlrglna Clarlc
Lester Tremayna
Marie Nelson
Alice Hill
Sundra Love
Gene McMlllen
Jack Doty
Hazel Dopheld*
•Blackett
nORLICK
(Malted Milk)
7:ia-Dally Ex. Ba-
Su-WOR
Lum & Abner
Chester Lauch
Norrls Goff
•Lord & Thomas
HOUSEHOLD
FINANCE
8:30-Tu-WJZ
Eldgar A. Guest
Bernardino Flynn
Don Briggs
Sidney Bllstrom
Galllcchlos Oro
•C. D. Frey
.TBRGEN
e:30-Sa-WJZ
3. V. Dobbs, Dir.
Walter Wlncbell
•J. Walt. Thompson
.TOHNS-MANVILLE
7:30-Thar8-WJZ
Floyd Gibbons
•J. Walt. Thompson
JOHNSON £ SON
(Floor Wax)
0:3U-Sa-WEAF
Tony Wons
Three Brothers
Lorotta PoyntoD
Hazel Dophelda
Emory Darcy
Olnna Vanno
Ronnie & Van
Anne Campbell
lO-To-WJZ
'Fibber McGee &
Molly'
Marlon & 3 Jordan
Ronnie & Van
U. MarcelH'a Oro
•Needhaip
ROBT. JOHNSON
1S:45-M thm Th-
WOR
'Painted Dreams*
Bess Flynn
Alice Hin
Mary Aftllck
Kay Chase
•N. W. Ayer
KELLOGG
S:SO-Dnlly Ex. So-
Sn-WJZ
'Singing Lady'
Ireene Wicker
8:30-F-WJZ
Ruth Eitlng
Red Nlchoi'a Ore
Dolly Stark
KLEENEX
11:15 n.in.-.n to F-
MAnc
'Story of Mary
Mariin'
Basil Loughren, Dir.
Jan Cruslnberry Au.
Joane Blaine
Art Jacobson
Carleton Brlckert
Betty Lou Gcraon
Francis X. Bushman
Ju'llth I.owery
Bob FIske
Marie .Forbes
Marjorio Hannon
Anne Davenport
Donald BrIggH
Isabel Randolph
Lucille Hunting
•Lord & Thomas
KOI.VNOS
7:15-nuil.v Et Sii-
Sn-WAIIC
•Just Plain Clll'
Arthur llugliee
Ruth Rus.sell
James Mel/rlian.
Curtis Arnnll
Jos. Latham
•Blackott-S-H
KRArr-PIIEMN
lO-Th-UKAF
P Whitemnn Ore
Lou Holt/
Harry .Stock ivpll
Helen Jepson
•J. Walt. Tliomp.
LADV ESTHER
lO-Su-.M-U'ABC
8:,'iO-Tu-W-WEAI'
Wayne KInp
•Stack -Ooble
LEIIN Si FINK
(LysDl)
8-.Sn-WABC
Kthol Merman
Ted Husing
Al Goodman's Ore
•Lennen & Mitchell
THOS. LEEMING
(Baume Bengue)
8:S0-F-WOR
Norman Cordon
Lucille Peterson
Choristers 4
Lou, Katzman Ore
•Wm. Esty
MBHY Mi NEIM
5:16-M-W-F- WABC
'Adventure Hour'
Altrc.'J Brown
Patricia Duniap
James Andelln
Jesse Pugli
Reg Knorr
•T. Walt. Thompson
LORIIXARD
(Briggs Tobacco)
(Muriel Cigars)
7:45-Sn-\VEAF
'Sports Review
Thornton Fisher
Walter Johnson
•Lennen & M
LOUIS PHII.LIFI'E
3 Dally I2x. Sa-Sn-
- WABC
'Marle.LIttle French
Princess'
Ruth Yorkc
James Melphan
Lester Jay
•Blackett
LUX
2:30-Su-\VJZ
T. Luckenblll, Dir.
'Michael and Mary'
Ellssa I.andl
•J. Walt. Thompson
LL°.\OB
2-Su-WEAF
'Sally of Talkies'
Basel Loughrape
Henry Saxo
.Toan Blane
Marjorio Hannno
Murray Forbes
Dick Wells
•Lord & Thomas
MACFADDEN
6:3()-F-WADO
(True Story)
'Court of Human
Relations'
Percy Hemus
Arnold Johnson's Or
Elsie Hltz
Ned Wever
Howard Smith
Lucille Wall
Allyn Joslyn C
Paul Stewart
MATBELLINE
3:30-Bd-WEAF
'Penthouse Sernn-
adc'
Don Mario
Dorothy Hamilton
Chas. Gaylord Ore
•Cramer Kaaselt
MEXICAN MUSI-
CAL TOURS
8:30 p.m.'-Thn-
WJZ
Angele Morcado Ore
George L. Rlhl
•Direct
OR. MILES LAB'S
(Alka-Seltzer)
9:30-Sa-WJZ
WLS Barn Danes
Ridge Runners
Uncle Ezra
Lulu Belle
Maple City 4
/:4B-M-W-F- WEAF
"Uncle Ezra.' Radio
Station EZRA
Pat Barrett
Cliff Soubler
Carleton Guy
Nora Cunncen
♦Wade
MODERN FOOD
FBOCES8 CO.
4:15-M-WJZ
Charles Sore*
Harry Swan
•Clements Co. v-
MOHAWK
' CARPET MILLS
1%:30-Dall7 Ex. Sa-
Su-WABO
5 Star Jones'
Johnny Kane
Elizabeth Day
Herbert Rawllnson
J Anthony Jones
Florence Malone
Houston Richards
Eddie Marr
•Blackett-S-H.
MOLLE
7:30-Th-WEAF
Al Bernard
Emil Casper
Theo. Carlo
Mario Cozzl
Leigh Stevens Ore
Stack-Goble
BENJ. MOOBE
(Points)
11:30 n. m.-W-
WABO
Betty Moore
Lew White
•Direct
JOHN C.
MORRELL
S:4S-Sn-WJZ
(Dog Food)
Bob Becker
Dog Chats
•Henri, H. & MrD.
NATIONAL
BISCUIT CO.
tO:3n-Sn-WEAF
ICcl Murray Ore
Xavler Cugat Urc
Benny Gooilman Or
Phil Duey
Frank Lutlior
Carmen Cn.sllllla
Connie Gates
Helen Wnnl
Louis Alvarez
•iNtcCann-ErlcU
NOKSEC
(Toothpaste)
ll:4B-.MiW-F
WABC
W Buttorworih
Riilph Duiiiko
I'M East
•Stnck-Gohlp
NORTIIWICSTERN
YE A.ST
]:30-M fo F-WJZ
'Virginia Leo and
Sunbeam'
Dorothy Page
Bob White
Elinor Harriott
Ed Prenless
Virginia Lee
OUTDOOR GIRL,
Inc.
12:46 p.m.-M-W-F
waih;
BInncho Sweet
•Blackett-Sainple-
Humn>crt, Inc.
FACIFIC BORAX
0-Th-\VJZ
'Death Vall'y Days'
Tim Frawley
Joseph Bell
Edwin W. Whitney
Lonesome Cowboy
Joseph Bonlme Or,"
•McC.ErIck
FEPSODENT
T-I)nlly Ex Sat Sun-
WJZ
Amos 'n' Andy
Freeman Gosdcn
Charles Correll
riNAUD
(Hair Tonic)
10;30-M-WAB0
B Von Hallberg Ore
•Calkins & H.
FHILCO
7:4u <laily ex, Sn-
So-WABC
Boake Carter
•Hutchliis
I'lnLLirS-JONES
(Arrow Shirts)
10:10-Su-W.IZ
Vera Brodsky
Harold Trlggs
Louis K. Anspackcr
• Peck
rillLir MORRIS
8-Th-WKAF
Leo Relsnian's Ore
Phil Duey
8-W-WAIIC
Johnnie
Foursome
10:4S u. ni.-Sa-WOR
Graphologist
Mme. N. olyanovo
•Blow Co.
FILLSBURV
10:S0-Unlly-WJZ
'Today's Children'
Irma Phillips
Walter Wicker
Bess Johnson
Irene Wicker
Lucy Glllman
Fred Von Amon
Jeaii McGregor
•Hutchinson
11 a.m.-W-F-WABC
'Cooking Close Upa'
Mary Ellis Amos
•Hutchinson
PITTSBURGH
PLATE GLASS
(Paints)
0:4S a.m.-M thra F-
WOR
Don Carlos Band
Luclo Oracle
•N. T. Ayer
PLOUGH. INC.
10-W-WEAF
Guy iLombardo
Rlcardo Cortez
•Lake-3plro-C,
FBEMIER FABST
0-Tn-WEAF
Ben Gernle
•Morrls-W. & B.
J. L. PBESCOTT
(Oxol)
10:30 a.m.-Dally Ex
Sa-Sn-WABC
Jack Fulton Oro.
•B. B. D & O.
PRINCESS FAT
9:S0-M-WJZ
Sketches
•McJunkln
F'CT'R & G'MBI.E
3:ia Dally Ex. Sa-
Su-WTEAF
(Crlsco)
"Vlo & Sade*
Art Van Harvey
Billy IdelBon
Bernadlne Flynn
lO-Su-WEAF
(Ivory Soap)
'The Gibson Family'.
Conrad Thibault
Jack & L Clemens
Lola Bennett
Don Voorhees Ore
B:4,'?-M-W-r-WJZ
Ivory Stamp Club
Capt. Tim Healey
•Blackman
3:30 Dally Except
Sa Sc Sn-WEAF
(Oxydol)
'Ma Perkins*
Virginia Dayne
Margery Hannon
Karl Hubel
Will Fornum
Chas. Egglestbn
•Blackett
3:45 p.m.-Tu-W-
Th-WEAF
(Camay)
'Dreams Come
True'
Barry AIcKlnloy
Ray Seiiatra Oro
•Pedlar- & Ryan
3 p. m. Dally Ex-
cept Sat & Sun-
WEAF
Home Sweet
Homo'
(ChlpBo)
C, W. Secrest
Harriett McGlbbon
Billy Halop
•Blackmnn '
RCA RADIOTRON
e-Sa-\VEAF
Richard Illmber
Babs and Brothers
Fats AValler
•Lord £ Thomas
REAL SILK
0-Su-WJZ
Chos. Provin Orel)
Olga Albnni
•Erwin- Wnscy
RED STAR VEAST
11-Tu-Tli-S-WEAF
Edna Odell
Phil Portei-neld
Irina Glen
E.arl Lawrence
WEAF
■lack & Loroiia
Clemens
•Donaliue-Coe
B. J. REYNOLDS
(Camel Clgarets)
10-Tu-WABC
0-TJi-WABC
Casa Lomn Bond
Walter O'Keefc
.\nnette Hnnshaw
Alice Frost
Jack O'Keefe
Louis Sorin
Kay Renwick
KvMiV Snrecnt
Pee Woe Hunt
•Wm. Esty
RITCHIE CO.
(Eno Suits)
8-Tu-WJZ
Eno Crime Clues
Hanna, Dir.
Howard Smith
Viola Boacho
Leonard Doyle
Mark Smith
Elaine Dumna
Clyde North
Jock McBryde
8- W-WJ'/
Babs and her
Brothers
Hal Kemp Ore
•N. W. Ayer
SCHOLL CO.
(Footpads)
7.30-Tu-Tli-Sn-AVOR
•The Street Singer
Arthur .Tracy
•Donahue & Coe
SHEFFIELD
FARMS
0:45-M-Tli-F-WEAF
Billy and Ketty
»N. W Ayer
SHELL
(Petroleum)
0:30-Sii-WEAF
Al Jolson
Walter Hiimp
Jack Stanton
Doc Rockwell
Willlo :?ai:iiders
Peggy Gardner
Victor Young Ore
Ella Logan
•J. Walt. Thompson
SILVER DUST
7:30-M-W-F- WABC
'The O'Neills'
Kate McComb
Jimmy Tansey
Ace McAllster
Jack Rubin
Jane We.=t
Clarence Nordstrom
Chester Etratton
•B.. B.. D. Sc O.
SINCLAIR
9- M-W.JZ
Gone Arnold
Bill Chllds
Mac McCloud
Joe Parsons
Cliff Soubler
Harry Kogen
•Federal
SOCONT VACUUM
7- 8a-WABC
'SoconylanO
Sketches'
Chas. Webster
A. P. Kaye
Arthur Allen
Parker FenncUy
Kate McComb
Isabel WInlock*
Edith Spencer
John Mlltori
Ruth Russell
Robert Strauss
William Stickles Or
•J. S. Getchell
SS9 CO.
(SSS Tonic)
8.S0-F-WOB
'The Music Box*
Mary E. Wood
Billy Axton
•Johnson-Dalits
STAN'D. BRANDS
8- Sd-IVEAF
(Chase & Sanborn)
A, K. Spencer, Dir.
Amateur Show
MaJ. Edw. Bowes
8-W-WEAF
(Royal Gelatine)
One Man's Family
Carleton EI. Moore,
Dir.
J. Anthony Smytbe
Minolta Allen
Michael Rafetto
Kathleen Wilson
Barton Tarborougb
Bernlce Berwln
8-Th-WEAF
(Flelschmann)
O. Thompson, Dir.
Rudy Valloe end
His Conn. Tanks
Tom Howard
George Sheltnn
John Barrymore
Molly Picon
Oliver Wakefield
7:30-Sa-WJZ
H. Polesle, Dir.
'Joe Penner
Stetannl Diamond
Ozzle Nelson Oro
Harriet Hllllard
J. \VaU. I'homp.
STERLING PROD.
8-Tn-WABO
(Bayer's Aspirin)
Frank Munn
Bernlce Claire
Ou3 Haenschon Ore
0:30-Sn-WEAF
(Dr. Lyon's
Toothpowdor)
Gus Haenschen Oro
Frank Munn
Vivlenne Segal
Ohman & Ardao
Bert HIrsch
0-F-WEAF
(Phillips Mag)
'Waltz Time'
Abe Lyman Ore
Frank Munn
Bernlce Clil''8
8:30-Tii-WAIIC
Abe I.ymnn
Vivlenne Segal
Oliver Pnilth
•Blacltcti
G:43-M-Tu-U'-'rii-
WABC
(Calif, yyvup Figs)
'Dick Tracy'
Ned Wevi»)'
Lester Jay
\V.%ltor Kliisella
Charles Slattery
Rose Kcane
•.■^lack Gdblp
8TEWART-
IVARNKK
( A lemltc)
10:ao-Tli-WAI«C
Lysboth Hughes
Bob McCoy
Art Thor.Hon
Horace Hcldt
Kllig Sisters
Steve Merrill
Jerry Bowne
Alyce King
'Blackett-Sample
STUDEIiAKEK
10-F-WABC
8-M-WEAF
rtlchnrd Hirtiher
Stuart Allen
•noclic- W-t
SUN Oil.
e:4S-DnIly ICxrrnt
Sa-Su-WJZ
Lowell Thomas
'Roche- Williams
TASTYEAST
12-Su-WJZ
Amateur Show
Chubby Kane
Horace Fchyl
Johnny .Tchnson Ore
•Clomcnl."
TEXAS CO.
0:30-Tu-WEAr
Ed Wynn . '
Qraham McNamee
Eddie Duchln Ore
•Hnnft-MetzBCr
UNION CENTRAL
(Insur.ince)
C-Su-WJ/.
'Roses & Drums'
Helen Claire
Reed Drown.
John GrlgK.v
Eric Dressier
Wright Kri'i^ftr
lorn Carr
Ji.e Curtii)
E Jward Jerome
Jack Roslugh
Er'vyn Mutch
•J. Walt. Thompson
tNITED DRUG
17-Sn-WEAF
Rhythm Symphony
DeWolfe Hopper
•Street & Finney
U. 5. TOBACCO
(Dill's Best)
0:30-F-WEAF
'One Night Stands'
Josef Bonlme Oro
•.McC.-Erlck.
WANDER' CO.
(Ovaltlne)
a:4S-Dally-WJZ
'Little Orphan A'
Allan Baruck
Henrietta Tedro
Ed Sprague
Stanley Andrews
Shirley Poll
•Blackett
CHAS. WARNKK
(Sloan's Llnami-ii',
O-W-W.lz
John Clitts 'Xh(,jiii,.«
WASEY PROi>'( rs
7:30-p.m.-Ti)(>s.
WAU(
'Sinking Sam'
Hairy Fianlccl
•I'^rwln-Wiisi-y
12-Duily Ki-. ,-<a-s„.
0:45-Su-WAnc
Carson Kobinsoii
and Uucl;aro.m
S-Sil-WOR
.farob T:ir.slil!il>. Tli..
Lamplighter
^Erwin Wasey
G. WASiirNf;r(i\
(Coffee)
0:1B-S»-WJZ
Adventures of Sher-
lock Holmes^
r.ouls Hector
Leigh Level
Joseph Bell
•Cocll. W C.
R. L. WA TKINS
O-Su-WEAF
(Dr. Lyons Tonlh-
paale)
I'lerre Lo Ki-ceiin
Raquel de Carlav
Jerome Mnnn
Men About Town
Andy S.')nnoIla (ir-c
"Blackei r
WELCH
(Grape Juice)
8-F-WJZ
Irene r.lcli
•K as tor
' WESTCLOX
4:45-Sn-WEAF
'Big Ben Dream
Dramas' ^
Arthur Allon
Parker Pennclly
•B. B. D. & O.
WOODBURY
O-Tu-WABC
BIng Crosby
Georglo Stoll Ore
7 :4B-M-W-F-WJ/
'Dangerous Para-
dise'
Elsie Hltz
S\cU Dawson
Clarence Derwonl
•Lennen & M.
WRIGLICY
PHARMA-
CEUTICAL
4:30-Su-WEAF
Harry Rescr
Ray Hcatherton
Peg La Centra
•Jerome B. G)-ay
mi. WRIGLEY
.7-Dally Ex. Sa-
Sn-WABC
'Just Entertain-
ment'
•Frances Hooper
WYETU
10i4S o.m.-Pally
Ex. Ba-Su-WABC
'Mrs. WIggs of
Cabbage Patch'
Betty Gard*
Alice Frost
Joe Latham
Andy Donnelly
Amy Sedelle
Estelle Levy
Pat Ryan
•Blaokett-S-H
Wax Works
' ^Flash' Gordon,' the Hearst air
serial adapted from the comic strip
of the same name, la on more than
220 stations. Written, cast, pro-
duced and placed on stations by
Langlols & Wentworth.
Edythe Fern Melrose, manageress
of WJAT, Cleveland, Is malting an
indefinite number of IB -minute wax
transcriptions for Paracelsus, drug
product manufactured by American
Blo-Chemlcal Company. Records
consist of her 'Charm IJour* talks on
beauty and make-up tips. Company
plans to use them nationally ovrv
indie stations.
Phlico is having a new transcrip-
tion series readied for It by thp
World Broadcasting System.
Chevrolet disc series wllfnow in-
clude gueat artists, making the rec-
ords a combination of dubbed dance
music and original Inscriptions.
Greyhound Bus is placing a serios
of flve-mlnute transcriptions through
the Chicago office of I-Iomman, Tai -
aher & Sheldon.
Buffalo Mayor on WHEN
BufCalo, May 21.
Mayor George J. Zlmmermann
now making it a policy to pull a
Roosevelt and go directly to the
voters via radio on questions of
municipal government. Mayor has
a WEBR mike on his desk at all
times, equipment set up in his of-
fice and he can be plugged In by
the station in very short order.
On Friday (17), however, liR
turned to WBEN, Evening New?'
sta:tlon, to tell the folks why hi."
man should be named to the school
board. Sharp scrap over this mal-
tor widely played up in the papcr.'^.
but the sheets had to wait until the
fact that facilities of the Ncw.-
were used to defend the dispul 'i
appointment.
Wednesday, May 22, 1935
RADIO
FCC s Washington Doings
Washington, May 21.
Power boosts were granted five broadcastiner stations last week by
the Federal CommunlcatlonB Commission, while 13 pleas for better
facilities and new stations were set for hearing-.
Jump In day power from 100 to 250 watts was ordered for WPAX,
ThomasvlUe, Ga., while day boost to 6 kw was granted WJAX, Jackson-
ville, Fla. CommJsh gave "WCBA and WSAN, Allentown, Pa., right to
go from 2B0 to 600, and ordered a hearing on plea to use BOO additional
and oked WMC, Memphis, Increase to 2>^ day and 1 kw night with
directional antenna.
Cases carded for hearing were: National Television Corp., New York,
new sUtion on 2000-2100 with 500; George E. Helges, Sharon, Pa., new
station on 1370 with 100 night and 250 day; Educational Radio, Inc.,
Spartanburg, S. C, new station on 1420 with 100; St. Petersburg, Fla„
Chamber of Commerce, new station on 1310 with 100; KRSC, Seattle,
Wash., Increase In day power from 100 to 260; KGBZ, York, Neb.,
facilities of KM A, Shenandoah, la.; KMED, Medford, Ore., change
frequency from 1310 to 1410 and power from 250 days and 100 night
to 250 day and night; Roy L. Albertson, Buffalo, N. Y., new station on
1370, with 100 night and 250 day; E. L. Clifford, Pottsville, Pa., new
station on 580, with 250 days; Pittsburgh Broadcasting Co., Pittsburgh,
Kan., new station on 1310 with 100; Clark Standlford, Marysville, Cal.,
new station on 1210 with 100; KTAT, Fort Worth, Tex., special authority
to change from 1240 to 670 with 1 kw; and KGKO, Wichita Falls, Tex.,
special authority to shift from 570 to 1240 with 1 kw.
Commish sustained Examiner Dalberg's recommendation that WNRA,
Muscle Shoals, Ala., be Increased from daytime to unlimited hours on
1420 with 100.
New Bids
Following new applications were received during the week:
WJEJ, Hagferstown, Md., change frequency from 1210 to 1230 and
boost power from 100 to 250 night and 500 days; KINY, Juneau, Alaska,
new station on 1310 with 100; Knox Broadcasting Co., Schenectady,
N. Y., new station on 1240 with 1 kw; WBEN, Buffalo, N. Y., increase
from 1 to 5 kw; Waycross Broadcasting Co., Waycross, Ga., new station
on 1210 with 100; E. W. Patrick, Brooklleld, Mo., new station on 1210
with 100; Howard W. Heskett, Santa Rosa, Cal., new station on 1280
with 250 days; KGCX, Wolf Point, Mont., change from 1310 to 1460
and Increase power from 100 night and 250 day to 1 kw; Pacific Ac-
ceptance Corp., San Diego, Cal., new station on 1200 with 100; WSYR-
WSYU, Syracuse, N. Y., change power from 250 to 1 kw; William S.
Thellman, New Castle, Pa., new station on 1200 with 100; Attala Broad-
casting Corp., Columbus, Miss., new station on 1200 with 100; and
Ralph E. Smith, San Diego, Cal., new station on 1200 with 100.
DIANA
WARD
RETURN ENGAGEMENT
DORCHESTER HOUSE
LONDON
AND BRITISH
BROADCASTING COMPANY
Direction KEN I/ATER
M. a. Benthim Offlco
"Hello Stranzer"
SA
( Schlepperman)
HEARN
Direction
Wm. Morris Agency
Atlanta's 1st Amateur
Show Schiller's Idea
Atlanta. May 21.
WGST debutea the town's first
amateur hour last night (20), with
the broadcast originating from
Loew's Grand and the Atlanta
Georgian tied in on the search for
talent. Haverty's, local furniture
store. Is paying the bills.
Program runs a half hour and
guarantees the winner of the grand
prize a trip to New York and a
week's engagement In a Loew thea-
tre, while the next best Is assured
an audition by CBS In New York.
It is figured to Incorporate the win-
ners of the previous four weeks In a
special stage show.
I4ea of the amateur show was
proposed by Col. E. A. Schiller, for-
mer Loew exec now spending his
time here, while the routining of the
event is being handled by James
Clark, WGST gen. mgr., and Eddie
Melnlker, m.inager of the Grand.
THE ULTIMATE IN
NOVELTY PROGRAMS
BORRAH
iilNEVITCH
WOB, 8:30-0:00 P. M.
Every Tuesday
REID'S ICE CREAM
GRACIE
BARRIE
THIS WEEK (MAY 17)
GATES, BROOKLYN
8nle Dlroitlon
HERMAN BERNIE
1619 Broadway, New York
WTMV Gets Going
St. Louis, May 21.
Mississippi Valley Broadcasting
Company, Inc., started its new radio
.station WTMV on Sunday, May 19,
at 6 p. m. Station located In the
Broadview Hotel in- East St. Loui.s,
will be on 1,500 kilocycles and is the
only station- in East St. Louis. Wil-
liam H. West is the gen;ral man-
ager.
New station will seek commercial
accounts in Southern Illinois.
WTMJ News Increases
Milwaukee, May 21.
WTMJ has Increased its radio
news bulletin service from two
spots on the al dally to four, with
the bulletins belner flashed at 9 a.m.,
1:05 p.m., 5 p.m. and 10:15 p.m.
(CST).
Station Is owned by the Journal,
which furnishes the news.
WMT Up In the Air
Cedar Rapids, May 21.
This weftlc station W.MT bc.:;ins
operating from its new tran.smllter
.'■ito nonr Marion, Iowa. Station h.i.s
con.stnictcil the hi^-Iifst self-.sup-
porting sinRlc-lowrr antenna In
Iowa. Tower is 412 f:r:ct hi: '.: and I.';
expected to provide WM'L villi (it
lo.Tst 30% bct-tor oovoraBO, w.'h r.-i
i increase in power, duo to pi'ctor efll-
clnncy of the now type antenna In-
stallation.
Station will roritinuc in
stDdios In \\'aicil'o
IJapids.
HERE AND THERE
Harry Kraymore has Joined an-
nouncing start at WOV, New York.
Al Gordon Is new press agent at
WOV.
Frank Small, new announcer over
WLWL, New York. He is from
Philly.
Joe Griffith, former editor of
Summit County Labor News, now
continuity writer at WJW, Akron.
Doc Whipple has concluded his
programs with Chet Zohn at WADC,
Akron. Musicians union diflBcultles
caused the exit of Whipple.
Lev* Stark, continuity editor and
announcer at WHAM, Rochester, is
ill with bronchial pneumonia.
Jennine Macy, former WHAM
songstress and now with WLW,
Cincinnati, was married last week
to Tom Rlchley of WLW's musical
staff.
Roger Sweet, WGY tenor, return-
ing to the air waves after having
his appendix clipped at a Troy hos-
pital.
Frederick W. Wile, ., on the
coast looking after publicity for the
Jello program.
Don Wllion, NBC announcer,
spotted for the barker role In Met-
ro's "Broadway Melody of 1935."
Olive Henry program director at
KWKH Shreveport, Judie Bryson
out.
Parm Pullen, formerly of i^mg-
view, on as salesman at KAVKH,
Shreveport.
Bill Young, manager of WBRC.
Birmingham is studying law at
nights.
WAPI, Birmingham, staged the
second barn dance at the muny
auditorium with plenty of rain as
opposition.
Radio building at the San Diego
exposition will have a seating capa-
city of 1200 for the see and hear
fans.
Earnehaw Radio productions mov-
ing from downtown Los Angeles to
Hollywood to be nearer the talent
supply.
Herbert Weston has established
Aerial Publicizing, Inc., in New
York to act as station representa-
tive and program builder.
Al Collins, formerly of N. W.
Ayer, is sales manager.
J. F. Roche successor to E. C.
Buddy at CBS In public events.
Coliette D'Arville, French operatic
singer, who has recently been on
WOR, Newark, and the Mutual net-
work, sails for Paris this Friday
(24) to accept a part In the new edi-
tion of the Opera Comlque.
Charles Backraek has be6n named
as commercial manager of KFBJ,
Marshalltown, Iowa. He recently re-
signed from the advertising depart-
ment of the Des Moines, la., Reg-
ister and Tribune and was formerly
connected with WIAS .at Ottumwa.
Two WGR-WKBW Buffalo sing-
ers recently converted Into band
leaders. Phil Henry takes up stick
to lead Willard Alexander's outfit
in Providence. George Baker to
beat time for group of local musi-
cians.
Paul Specht reported seriously
ailing and will not show up for
current engagement at Chez Ami,
Buffalo. Deb Lyon is conducting
in his place'.
Jan Garber, NBC maestro, played
to smallest ci-owd of his career
(150 paid) at Colvln Gables, Buf-
falo. Same band led by Freddie
Large used to wow the local high
school kids at a nickel a dance at
same spot. Tliis trip It was $1.50
per.
Joe Hacffncr, Buffalo, News ra-
dio cd, finally got on that chain
broadcast with Lopez.
Miltcn low and his wife to Ber-
mudii, I ' .\t Saturday (''vt) for a brief
Byron Snowden has loft his on-
r.o>inf.-er Job at WAUY, Albany.
-■;v'M';i Weir, .'^tudio manager ()i
\V(-)KO, .^••.vilrh,-"l to WAEY.
A. N. A. Reps Fail to Appear;
Radio Circulation Gabfest OiF
Representatives from the Asso-
ciation of National Advertisers
failed to show up at a meeting
held Monday (20) by the National
Association of Broadcasters' com-
mittee on station measurement.
Delegation from the American As-
sociation of Advertising Agencies
did put In an appearance, but the
group decided to defer going ahead
with their project of setting up a
circulation or coverage bureau for
MOST ACTIVE
WEB SPONSORS
Current list of most active spon-
sor-producers of radio programs re-
veals the following leaders and
number of shows bankrolled:
Procter and Gamble 6
Colgate-Palmolive 5
Sterling Products 6
General Foods 4
General Mills -4
Philip Morris ;■ 3
Wasey Products 3
Numerous other advertisers have
two programs each. List of the mul-
tiple program houses Is as follows;
AMERICAN TOBACCO
'Red Trails'
Lennie Hayton
BORDEN
Beatrice Lillle
'Magic Recipes'
CAMPANA
'Grand Hotel'
'First Nighter'
COLGATE-PALMOLIVE
Beauty Box Theatre
'Music at the Haydn's'
Clara, Lu and 'Em
'House of Glass'
'Theatre of Romance' (disc)
CORN PRODUCTS
'Hour of Charm'
'The Gumps'
FORD
Detroit Symphony
Fred Waring
GENERAL FOODS
Kitchen Party
Maxwell House Showboat
Jack Benny
Tony and Gus
GENERAL MILLS
'Life of Mary Sothern'
Betty Crocker
All-Amerlcan Boy
'Betty and Bob'
JOHNSON & SON
'House by the Side of the Road'
'Fibber McGee'
KELLOGG
'Singin' Lady'
Ruth Ettlng
liayno returns to WOn, New
ill July.
lyanova
PILLSBURY
'Today's Children'
'Cooking Close- Ups'
PROCTER & GAMBLE
'Vic and Sadc'
'The Gibson Family'
Ivory Stamp Club
'Ma Perkins'
'Dreams Come True'
'Home Sweet Home'
RED STAR YEAST
Galaxy of Stars
Jack and Loretta Clemens
RITCHIE CO.
Eno Crime Clues
Hal Kemp
STANDARD BRANDS
MaJ. Bowes
'One Man's Family'
Rudy Vallce
Joe I'cnner
STERLING PRODUCTS
Frank Munn
Oilman and Arden
•Waltz Time'
Aha Lyman
'Dick Tracy'
WASEY PRODUCTS
'Voice of Experience'
'.Slngln' .Sam'
The Lamplighter
broadcasting until the .\NA either
accepted or rejected the proposal
that It participate in and help
finance the bureau.
Those present at Monday's meet-
ing agreed that the proposition
should be a three-way affair; with
those bankrolling It consisting of
broadcasters, advertisers and
agencies. Broadcasters contingent
which has been assigned to work
out a method for measuring a, sta-
tion's coverage consists of Arthur
B. Church, KMBC, Kansas City,
chairman; E. V. F. Hogan, facsimile
expert; John J. Karol, CBS re-
search director; Edgar Kobak, NBC
v.-p. in charge of sales, and Joseph
MaJand, gen. mgr. of WHO and
woe, Des Moines.
To come in with this group on
the bureau Idea the ANA would
have to abandon plaris for settlncr
up a research project of Its own,
which would include station
measurement among Its purposes.
"EXCLUSIVE MANAGE A\ENT
ROCKWELL - O KEEFE INC,
EXCLUSIVE M A .N A .~ i- i- N I
ROCKWELL - Q i^i-Lf t IMC.
EXCLUSIVE MANAGEMENT
ROCKWELL - O KEEFE INC.
EXCLUSIVE t.\.\\.\r,f- ... f_ n ^
ROCKWELL ■ O KEQFE INC.
EXCLUSIVE MANAGEMENT
RO.CKWELL - O'KEEf E INC.
44
VARIETY
A D I O
Wednesday, May 22, 1935
New Business
(Continuod from page 40)
for 13 weel;s starting April 10.
Tluough Hughes. AVoIff & Co. AVBZ.
United Uruy Company, new, the
Magic Hour recorded program, IB
minutes tivo time.s a weelc for one
week starting Jlay 14. Through
Street & Finney. WBZ.
Harmony. Garments, Inc., renewal,
10-nii ;ute tall; tliree times a week
for one week starting April 29.
T li r o u g \\ Broadcast Advertising.
W]!Z.
Bvcicer <t Company, Inc., renewal
of Thornton W. Burgess Nature
Talks, 15 minutes twice a week for
13 weeks starting Ap;'il 30. Through
DeKorrest Merchandising Bureau.
WBZ.
Eastern (Soda Water Bottlers Asso-
cUition, l.')-ni nute talk once a week
for one week starting Mav 6.
Througli client. WBZ.
Boston American, IG-minute talk
once a week for one week starting
May 9 Direct. WBZ.
liifj Bear Markets (continuation),
C5 announcements on 'Evening Tat-
tler,' between C and 0:15 p.m., Mon-
days tliroucrli Fridays, .starting June
3. Tlirdugh Greenleaf Company.
WKEI.
llovcy's (specialty shop), 16 25-
word cut-ins. Tuesday, May 7, on
staggered schedule. Through Radio
Broadcasting Company. WEEI.
Haymond's (Department Store), 14
announcements; 25-word cut-ins on
'After Dinner Revue' and 'Evening
Tattler,' Friday (3) ; four cut-ins
on Saturday (4). Through Joe Saxe.
WEEI.
Little Tree Farms, 4 announce-
ments on May 3, 7, 8 and 10; also 21
COLUMBIA ARTISTS BUREAU
PRESENTS
LITTLE
JACK
LITTLE
And His Original
Columbia Broadcasting Orchestra
ON TOUR
And Broadcasting Daily for
Niagara Hudson Electric
Light and Power Co.
ALSO OS COLUMBIA, RECORDS'
CBS Prenents
BENAY
VENUTA
WABC and
Entire Columbia Network
Management CBS Artists Bureau
Personal Management
Jules Albert!, Hotel Kimberly,
New York City'
GUY
ROBERTSON
"THE GREAT WALTZ"
Centre Theatre, New York
BISODOL
WABC, Coast-to-Coast
Wednesdays, 8:30 P.M., DST
Radio Dir.— LESTER LEE
EMERSON GILL
i^J ORCHESTRA
"THE NORMANDIE"
BOSTON
ftICA DIRECTION
106
CONSECUTIVE
WEEKS
Writing (he Armoor
Hour for. Phil 'linker
KEN ENGLUND
Park Central Hotel, New Yot^
announcements at about 7:30 p.m..
preceding 'After Dinner Revue,'
.starting April 13, Mondays, Wednes-
days and I'ridays. Through Harry
M. Frost. WEEI.
Greyhound Lines, new, five min-
ute recordings, "Highways to Hap-
piness,' once a week for eight weeks
starting May 9. Tlirough Beaumont
and Hohman. WBZ.
Harmony Garvients, Inc., renewal,
10 minute talk. Figures in Harmony,
three times a week for one week
starting May 13. Through Broad-
cast Advertising. WBZ.
li. II. Wagner Manujacturing Co.,
one minute announcements. Cram-
er-ICrasselt. WBZ.
Clark Brother Chewing Gum, one
minute announcements daily except
Sunday. Through Edward M. Power
Co. WBZ.
Thomas W. Emerson Co., renewal,
one minute announcements. Old
Fanner's Almnnac. Through Mit-
chell Co. AVBZ.
lieagan Kipp Co., renewal, one
minute announcements, weather
report, daily for 26 weeks starting
June 9. Thi-ough Broadcast Adver-
tising. WBZ.
Jordan Marsh Co.. one 15-minute
program, Sundny, May 12. Through
Harry M. Frost, Boston. WNAC.
Loyal Order of Moose, one 15-
minute program, Sundays, May 12.
Direct. WNAC.
Cape Cod Shirt Co., 5C 100-word
announcements, one daily Including
Sunday, began May 13. Through
Lanpher & ScUonfarber, Providence.
WNAC.
Washington Jewelry Co., 12 15-
minuce programs, Tuesd.ays and Fri-
days, began. May 14. Through Harry
M. Frost,- Boston. WNAC.
Co6Z» Bates d Yerxa (grocers), 13
15-mlnute programs, Wednesdays,
began May 8. Direct. WAAB.
Universal Chemists, two 15-minute
programs. May 18 and May 25.
Throiigh Stone Advertising, Boston.
WAAB.
Gloria Chain Stores, Inc., two 30-
mlnute programs. May 19 and May
26. Through Aaron Bloom, Boston.
WAAB,
The Crusaders, 13 15-mlnute pro-
grams, Thursdays, began May 9.
Through Marschalk-Pratt, New
York. -WAAB.
Kator-Lek Laboratories, Inc., 45
15-minute programs, Sundays, began
May 12. Through Chambers & Wis-
well, Boston. WMAS, WICC, WDRC.
Tremont Theatre, 28 15-word an-
nouncements, four daily including
Sunday. Through David Malkiel,
Boston. WAAB.
Big Bear Market, 364 15-word an-
nouncements, dally except Sundays,
beginning June 3. Through Green-
leaf Advertising, Boston. WAAB.
Theo. J. Craig, 18 temperature re-
ports, daily except Sunday. Direct.
WAAB.
Petroleum .Service Co., 91 100-word
announcements, daily including Sun-
day, began May 13. Direct. WEAN.
Callendar, JlfcAwsIan <C- Troup Co.,
28 30-word announcements, daily in-
cluding Sunday, began May 6. Di-
rect. WEAN.
Outlet Clothing Co., 13 five-minute
talks, Wednesdays, began May 8.
Direct. WICC.
Ford Motor Co., Ill 100-word an-
nouncements, daily Including Sun-
day, began May 15. Through Mc-
Cann Erlckson, New York. WEAN.
Bherwin Williams Co., 12 100-word
announcements, dally except Sun-
day, began May 13. Direct. WICC.
Clark Brothers Chewing Gum Co.,
28 one-minute electrical transcrip-
tions, dally except Sunday, began
May 6. Through Edward M. Power
Co.. Pittsburgh. WICC.
Ye Olde Oyster House, 37 25-word
cutlns, daily, except Sunday at 7:45
a.m., starting May 18. Direct.
WE^r.
Ford Motor Company (Somerville
branch) four announcements dally,
except Sundays, starting Wednes-
day, May 15, on scattered schedule.
Direct. WEEI.
Croft B7-ewing Company (continu-
ation), seven broadcasts in present
period, starting May 18 over Ave
stations of the New England Net-
work; talent: Neal O'Hara, sports
commentator. Through McCann-
Erickson, Inc. WEEI, WTIC,
WJAR, WCSH, WTAG.
Gilc/irisf's, one program for Sales
Manager's Day, May 17; talent: Joe
RInes' orchestra. Salinger & Pub-
llcover. WEEI.
Joseph Breck £ Sons Corporation
(continuation), 52 15-minute pro-
gram.s, 7:30-7:45 p.m., Sundays,
starting June 9. Through George E.
Clark. WEEI.
New England Pure Food Institute
(continuation), 62 programs, Tues-
days and Thursdays at 2:00 p.m.,
over five stations of the New Eng-
land Network, starting May 14; tal-
ent: Sylvia Winters. Through
Broadcast Advertising, Inc. WEEI,
WTIC, WJAR, WCSII, WTAG.
Boston Life Vndcrirriters' Asso-
ciati07i, three 125-word announce-
ments May 12, 14, 16. Direct.
WEEI.
Hovcy's, 12 2:')-word announce-
mont.s Friday. May 10 on staggered
schodlile. Through Radio Broad-
cistlng Company. WIOIOC.
Glrnddlc Cool Comi)any. spon-'ior-
ing morning tt-niiioratiiro I'oports a-
8:04, Mondays t!irough .Saturdays,
starl'iii 'Mav i;'.. Through Harold
F. Lew..-. AV]5i;i.
Jordan il/«;■«7^ lloi.ic Development
Plan, dramatic sketch, May 12.
Through Horry M. Forst. WEEI.
Hudson Motor Car Company, 17
one-mlnute announcements, starting
May 13 on staggered schedule.
Through Brooks, Smith & French,
Inc. WEEI.
MeAleer Manufacturing Company,
40 one-minute announcements on
Afcer Dinner Revue, between 7:30
and 7:45 p.m., Mondays to Fridays,
starting May 13. Through Mfixon,
Inc. "VVEEI. .
Dodge Brothers Corporation, 20
ono-mlnute announcements, two a
night, on Evening Tattler and at ap-
proximately 7:14 p.m., Mondays
through Fridays, electrical tran-
scription. Through RuthruafI &
Ryan, Inc. WEEI.
A. C. Gilbert Company, four 15-
minute programs, Tuesdays 10:30 to
10:45 a.m., starting May 21. Pro-
gram will originate at WTIC, Hart-
ford. Through Charles W. Hoyt.
WEEI.
Little Tree Farms, 21 announce-
ments, Monday, Wednesday and Fri-
day, at approximately 7:30 p.m.,
starting May 13. Through Harry
M. Frost Agency. WEEI.
H. Traiscr t£ Company (Harvard
Peerless Cigar), will continue with
one announcement on After Dinner
Revue, Mav 14, Through Wood,
Putnam & Wood. WEEI.
Bay State Nurseries (continu-
ation), three 125-word announce-
ments at 6:29 p.m., Mondays,
Wednesday and Friday, starting
May 13. Through Broadc t Adver-
tising, Inc.
FORT WAYNE
Sears-Roebuck, series of spot an-
nouncements dally for an Indefinite
period. WGIj.
Carroll Company, series of spots
for an indefinite period. WGL.
Hydro-Talc, spots three times
weekly for an indeflnite period.
WOWO.
Pen-Jel Corp., daily spots for an
indeflnite period. WOWO.
Kclvinator, spots twice daily for an
indefinite period. WGL.
Vnited Drug, spots thrice weekly.
Placed through Street & Finney.
WOWO.
Carter Medicine Company, renewal
on spots for an indefinite period.
WOWO.
Greyhound Lines, series of five-
minute spots. WOWO.
Elie Sheetz Candy, local branch,
series of daily, spots. WGL.
Grunoiv Refrigerator, local branch,
one 15-minutc disk transcription
weekly for an indeflnite period.
WGL.
Congress Cigar, sport flashes.
Placed through Gotham Advertising
Agency. WOWO.
Berghoff Brcxcery, thrice daily
spots for an indefinite period. WGL.
Gardner Nursery, daily disks.
Placed through Northwest Agency.
WOWO.
OMAHA, NEB.
Chicago, Mihcaukee, St. Paul <C
Pacific Ry. Five minutes Sundays
till June 9. Talks by Mr. Bock.
WOW.
Colgate-Palmolive-Peet Co. Cry.stal
White Soap. 26 15-minute transcrip-
tions, April 30 to July 25. Bento.i &
Bowles, Inc., N. Y. WOW.
Congress Cigar Co., 105 five-min-
utes, Transradio News, three times
weekly. April 29 to Dec. 27. Gotham
Adv. Co., New York. WOW.
Dr. Miles Laboratones, Alka Selt-
zer; 15-minute transcriptions; com-
edy stars of Hollywood, May 2 till
forbid, Tuesdays, Thursdays, Sun-
days. Wade Adv. Agency, Chicago.
WOW. ,
General Baking Co., 100 announce-
ments three times daily except Sat-
urday and Sunday, April 22 till June
6. WOW.
General Electric Co., 26 announce-
ments daily except Saturday and
Sunday, April 22 till May 27.
Through Maxon, Inc., Detroit. WOW.
Palace Auto Painting Co., an-
nouncements spotted May 5 to 25.
WOW
Cceile Smith' Beauty Shoppc, an-
nouncements on the Sally Dee inter-
views. May 5 to 24, five times. WOW.
Van Ness Beauty Salon. Sally Dee
pogram announcements four times,
Ai;ril 29 to May 20. WOW.
Wh-4c Eagle Oil Corporation, 26
l5-)ninute transcriptions. Red Horse
Ranch serial, April 15 to June 1?.
WOW.
SchaefeY Oil Co., five minute news
broadcasts, six days per week.
KOIL.
Union Outfitting Co., three an-
nouncements weekly. ifCOIL.
Drcsher Brothers, cleaners, six an-
nouncements weekly. KOIL.
Harvey Brothers, clothiers for men,
15-minute sports review with Joe
McDermott of the Omaha Packers
Jiasebail Club, twice per week.
KOIL.
Johnstons Candy, 39 15-minute
transcriptions, three times weekly.
Through N. W. Ayer & Co., Inc.
KOIL.
Mis.iion Orange Juice, three an-
nouncements' daily. Through Leon
Livingston Advertising Agency, San
Franci.sco. KOIL.
Nebraska Power Co., four an-
nouncements dally except Sunday,
for 13 weeks. Through Bozell &
Jacobs, Inc., Omaha. KOIL.
Pittsburgh Plate Glass Co., 15-
minute program of transcriptions.
KOU<.
Tully the Hatter, announcement
every other day. WAAW.
Woslcrn Association of Railroad
Executives, 52 announcements, began
May 1. Relncke, Ellis, Youngman
& Finn. KOIL.
Storz Brewing Co., 100 announce-
ments. Placed through Buchanan
Thomas Agency, Omaha. KOIL.
United Sons and Daughters of
Americc, insurance organization,
dally announcements for one year.
KOIL.
Deep Rock Oil Corp., flve-mlnute
news periods for 13 weeks. KFAB.
General Mills, daily broadcast of
major league baseball by telegraphic
report with Harry Johnson the an-
nouncer. KFAB.
Willrodt Manufacturing Co., one
un!c on Adam Relnemund period, one
month from April 25. WAAW.
Stroz Brewing Co., ten minutes
dally, sponsoring baseball scores and
sports review, six days per week till
forbid. ^Placed through Buchanan
Thomas Agency, Omaha. WAAW.
Quaker Baking Co., Hdneylax, an-
nouncement dally tin forbid. AVAAW.
Harkerts Holsum Hamburgers,
four ten-minute programs, male
quartet talent. WAAW.
Master Drug, Inc., Commanders'
health pills, 15 minutes with Jim and
Jerry dally till forbid. WAAW.
W. M. Dutton <£ Sons, announce-
ment daily. WAAW.
LINCOLN
Nut Shop. One month of announce-
ments. KFOR.
Griswold Seed Co, Three months
of daily announcements. KFOR.
//. 0. Wilhelm. Dally announce-
ments for one month, KFOR.
Lincoln Capitol Pharmacy. ' An-
nonucements daily for a year. KFOR.
Jo <£ John House. Daily 15-minute
program for two months. KFOR.
Grand Silver. Announcements five
times weekly for three months.
KFOR.
Oilmore - Danielson, Announce-
ments dally for a year. KFOR.
Wilke Baking Company. Four
months of thrice weekly announce-
ments. KFOR.
Chevrolet. Tfiirty-nine dally pro-
grams. KFAB.
Storz Brew. Announcements dally
for a year. KFAB.
United Drug. Five weekly pro-
grams. KFAB.
Sterling Casualty Co. Weekly pro-
grams for one year. KFAB.
Travelers' Casualty Co, One 15-
mlnute program. KFAB.
Wells <£ Frost: Announcements for
a v/eek. KFAB.
Dixie Distributors. 15-mlnute pro-
grams 13 times. KFAB.
DES MOINES
Yellow Cab Co., dally announce-
ment 52 weeks. Coolidge Advertising
Co. KSO.
Bankers' Trust Co., one-half hour
per week, 62 weeks. Wessell Co.
KSO.
Farmers' Union, 52 announcements
and 2 lO-minute programs weekly
direct KRNT.
Pctro Syllium, 26 one-niinute an-
nouncements. Dade B. Epstein.
KRNT.
Fhjyin Dairy, 6 5-minute programs
'Your Baby and Mine' per week, 62
weeks. Battenfleld & Ball Advertis-
ing Co. KSO.
Scars Auto Co., 13 one-minu:e.
DeSoto trans, direct. KSO.
Carl White Funeral Home, 'Family
Altar,' 6 15-minutes per week direct.
KRNT.
Seick Tent tt Awning Co., 6 an-
nouncements per week, 13 weeks, di-
rect. KSO.
Gately's Credit Clothiers, 6 15-min-
utes per week, 52 weeks. KSO.
Des Moines Laundries (co-oper-
ative), renewal daily announcements
13 weeks. KSO and KRNT.
Penn Tobacco Co., weekday broad-
casts St. Louis baseball. Ruthrauff
& Ryan. KSO and WMT.
Fred Adams, Norge, 2 15-minute
and one half-hour per week. Kramer-
Krassell. KRNT and WMT.
Clarene Products Co., 6 15-minute
programs per week direct. KRNT.
DALLAS
Hyral Co., tooth powder, Fort
Worth; 300 100-word announce-
ments. Luckey Bowman, agency,
Miner-al Wells, Tex. WFAA, Dallas.
Dorothy Perkins Co., cosmetics, St.
Louis; 52 25-word station breaks.
Ridgway Co., agency, St. Louis.
WFAA.
Marrow Mfg. Co. (Mar-O-Oil), Chi-
cago; 5 100- word announcements.
Heath - Leehof, agency, Chicago.
WFAA.
Western Associatioii of Railway
ExecjUives, transportation, Chicago;
26 one-mlnuto electrical transcrip-
tions. Reinicke-Ellis-Younggreen &
Finn, agency, Chicago. WFAA.
Lever Bros. Co. (Rinso), New York,
N. Y.; 13 100-word announcements.
Ruthrauff & Ryan, agency, N. Y.
WFAA.
Commander-Larabee Corp. (Sun-
fed flour), Minneapolis; 26 flve-mln-
ute programs. Addison Lewis & As-
sociates, agency, Minneapolis.
WFAA.
Crystal White Soap, New York;
26 15-mlnute electrical transcrip-
tions. Benton & Bowles, agency,
N. Y. WFAA.
Shefjord Cheese Co. (Shefford food
products). Green Bay, Wis.; 26 100-
word announcements. Direct.
WFAA.
W. A. Green Co., department store,
Dallas; 52 100-word announcements.
Direct. WFAA.
A. Harris <£ Co., department store,
Dollas; two flve-mlnute programs.
Direct. WFAA.
Cullum <£ Boren, sporting goods,
Dallas; three 25 and 100-word an-
nouncements. Direct. WFAA.
Crysler Corp. (Plymouth), Detroit;
11 one-minute electrical transcrip*
tlons. J. Stirling Getchell, In<j-
agency, Detroit. WFAA.
General Motors, spring showing^
Dallas; 13 100-word announccmehtc
Campbell-Ewald, agency, Detroit.
WFAA. ^
Chieftain Mfg. Co. (Colorshlnc),
Baltimore; 13 flve-mlnute electrlcu
transcriptions. Direct. WFAA.
Reo Motor Car Co., Lansing, Mlch.i'
10 100-word announcements. Maxon^
Inc., agency, Detroit. WFAA.
General Electric Co. (refrlgera«
tors, Schenectady, N. Y.; 26 on**
minute announcements, Maxon, Ina,
agency, Detroit. WFAA.
Dallas Broom, <£ Mop Mfg. Co^
Dallas; 160 100-word announcements.
Direct. WFAA.
Texas Radio Sales (Norge r*.
frlgerators), Dallas; 52 50-word an-
nouncements. Direct. WFAA.
Dallas Brewery, Inc. (White Ross
beer), Dallas; 26 60-word announce*
ments. Direct. WFAA.
Magnolia Seed Co. (Chlgger
Chaser), Dallas; 20 60-word an-
nouncements. DIcklow Advertlslngf
Co., agency, Dallas. WFAA,
Better Monkey Grip Co., Arlington,
Tex.; 100 60- word announcements.
Neal Ferguson, agency, Dallas.
WFAA.
UNCLE EZRA
(Pat Barrett)
STATION E.Z.R.A.
NBC— Red— Mon.-We<l.-Frl.,
.7:45 P.M. EDST
NATIONAL BARN DANCE
NBC Blue CooBt-to-Const
Sat., 0:30 P.M. EDST
ALKA SELTZER
AL SHAYNE
Badio's Ambassador of Song
HEADLINING
LOEW'S DELUXE THEATRES
"A Radio Sensation. Without
the slightest doubt, the greatest
singer of popular songs on the
air today. Wotta voicel"
DAILY MIRROR
Broadcasting Every Sunday
5:30-6 P.M., WOR, N. Y.
FOR SALLY'S STUDIO
America's Leading Theatrical
Furriers
y West 44th St., New York City j
B.
A.
ROLFE
and His
Silvertown Orchestra
Ev/ery Friday
10:30-11 p.m.
WEAF
N.B.C.
Addreti STEINWAY HALL
' Keprespntatlvof
ROCKWKLI.-0'KKEFE, Inc.
and his ORCHESTRA
NBC, COAST-TO-COAST
Opening May 31
RAINBOW
ROOM •
RADIO cixr
NEW YORK
WEAF
10:30-11 I'.M.
DST
WEDNESDAY
COTY
EMORY
DAUGHERTY
And His Orchestra
I.a Tares WashlnRton, D. C.
WBC NBC
Wednesday, May 22, 193S
RADIO
VARIETY
4S
RADIO SHOWMANSHIP
Stunts, Novelties, Tie-Ups
Outstanding Stunts
SALES-CONTINUITY
TEAMWORK
WMFJ, DAYTONA BEACH,
FLA.
Safes-Continuity Put-Over
Daytona Beach, ria.
Station WMFJ I3 employing some
artful Bhowmanslilp In canvassing
local merchants for business. First,
of all the sales scout gets acquainted
■with local worltlng conditions and
personnel of the various prospects.
Fortified with this information sales
end frames witli continuity to have
. appropriate copy written Into a spe-
cific spot in the early morning
breakfast club session. It Is the
custom of most merchants here-
abouts to keep the radio turned on,
especially in the slack 8-9 a. m.
, period and practically no store In
town lacks a loudspeaker. That
makes the stunt feasible.
M'hat happens is something like
this: By prearrang'ement WMFJ
salesman Is talking to, say a local
takery head, at 8:45 and presently
some remarks are made about bread
over the air. Mo sponsor Is men-
tion, but the copy Is worded so that
6ELASC0
ARMOUR HOUR
TOIUAY—WJZ— 9:30-10 P.M.
Direction, UEKMAM U£BNIB
1819 DroBdwar. New Sorb
EASY
ACES
NBC
7:30
Monday, Tuesday
Wednesday
TIM and IRENE
RYAN NOBLETTE
"Hy Ya Boys**
Goodrich Tire Program
Every Friday Evening
WJZ— 10 to 10:45 P. A.
National Broadcasting Company
MONDAYS
8 to 9 P.M.— WHN
ALEX
HYDE
AND HIS MUSIC
Dir., WM. MORRIS AGENCY
NBC • E N O • WJZ
A L
KEMP
And His ORCHESTRA
NIGHTLY
PENNSYLVANIA HOTEL
NEW YORK
Every Wednesday, 8-8 ;30 P. M.
the baker could Imagine his own
product's name inserted.
Then the salesman slyly Insinu-
ates, 'Wouldn't it be nlco if your
bread was mentioned by name that
way — thousands are listening Just
as you are this moment.'
Ail-Night Hymn Sing
Cleveland.
WGAR sprang a fresh Idea by
staging an all-night broadcast made
up entirely of gospel songs and
hymns. Stunt started avalanche of
requests ranging from St. Peters-
burg in Florida to Mexico City.
Longest telephone calls for special
hymns came from Mexico and Los
Angeles. Homer Rodeheaver, the
trombone-tooting evangelist, held
top spot on broadcast. Worth
Cramer, local church choirs and Dr.
Don T. Tuliis of Cleveland federa-
tion of churcii also Included.
Another WGAR novelty getting a
play in educational circles is its
'Scholastic Recognition' programs,
in which 24 senior high schools par-
ticipate. Station picks leading scho-
lastic student as well as either an
ace group or soloist from each
school for a headlined spot In series.
For benefit of students going
through commencement exercises,
programs are aired each Tuesday,
Wednesday and Thursday early
nights.
Cold Feat on Hot Stuff?
Rochester.
Station WHEC has launched a
news, program called Rochester
Merry-go-round built along the
lines of the Buffalo Town Crier.
Ballyed as hot and intimate Items
by anonymous spieler, but so far
has been anything but sensational.
Sponsored three evenings a week
by the New York Draft Cigar Co.
Radio Sez Go Out Tonight
Cedar Rapids, la.
A new Sunday afternoon program
over WMT Is called Rainbow Over
Iowa. Show features 11-plece ork,
girls' trio, and Ward Miller, young
lyric tenor. Is tie-in with radio,
press, film theatre, campaign called
Believers In Iowa.
Campaign conceived by member
of A. H. Blank theatre staff Is de-
signed to point out to lowans that
State Is In favorable economic situa-
tion, unleash spirit of optimism and
good will, and, incidently, loosen
purse strings, especially for amuse-
ments.
Slogans like 'Go out tonight' and
'Iret's be happy' are tied up with
statistics showing improvement in
Iowa business and agricultural con-
ditions. Radio program built around
this theme Is piped from WMT
Cedar Rapids' studios to KSO Des
Moines, over network of Iowa
Broadcasting System.
Risk* All for Her Art
New York City.
Benay Venuta flies to the Coast
and back Thursday through next
Monday on a CBS exploitation stunt
of singing Saturday night from
KHJ, Los Angeles, on the Califor-
nia Melodies show, and at the Hol-
lywood restaurant, N. Y. Monday
night with a Kansas City broadcast
stop-off In between. It's an Amer-
ican Airlines tleup from Hollywood
to the Hollywood, N. Y.
Bob Taplinger went out ahead to
set the publicity.
Politics and Simon Purea
Miami, Fla.
WQAM introduced a new twist
to the election returns idea by stag-
ing Its amateur night program In
Bayfront park and interspersing the
entertainment with figures and
speeches by winning candidates.
Jivent was attended by over 7,000
persons.
During a previous primary elec-
tion WQAM overcame the obstacle
created when WIOD Installed a
mike in the city clerk's office to
pick the official returns by running
a line into the upper floor of the
courthouse where the votes were
to be counted. WQAM af the same
time used a traveling mike to pick
up the opinions of politicians who
had been watching similar elections
for years and the reactions of
passersby on a down town corner.
Reality Vs. Romance
Worcester, Mass.
WTAG Ustener-lnners who caught
the station's broadcast Saturday
night from the city room of the
Telegram and Evening Gazette are
wondering whether the flickers,
novels and legit get their color for
newspaper stories.
With a roving mike the announcer
visited all departments and there
had been no relicarsal.s to smooth
out 'excited' reporters or 'annoyed'
editors. Piece of copy was followed
from teletype through variou.s chan-
nels to composing room, after wl'iith
night editor, city editor, membcr.s of
sjjorts and women's department.';,
and reportor.i described exactly whnt
ttiey were doing when mike rea(.'hofl
tlicm.
Program was one of weekly serins
under title of 'The Telegrum-Gazcttf*
Presents.' Difft rent pha.sos of ncw.s-
papfr work are described.
Telegram recently started priruod
series of yarns called 'Mf-vUcl Goea
Station Portrait
WPEO, PEOVIDENCE
Althouh heretofore rated as
the third air outlet In Rhode
Island, WPRO has put life In
the radio waves around these
parts. It was one of the sta-
tions on ABC while that enter-
prise lasted. WPRO, faced
with tough opposlsh from the
start, has resorted to sliow-
manship.
Through a series of carefully
planned broadcasts WPRO has
worked up nearly a score of
swell accounts In, the last few
months which Is something for
a station situated In the hin-
terlands "Where prejudice Is
rampant, and merchandising
angles are tough to sell.
WPRO has been creative.
Paved the way locally by stag-
ing amateur broadcasts with
commercial sponsors. 'Buddie
and his Gang,' as the show was
dubbed, still going strong.
Sponsored by Js^ew England
Bakery Company program
used. Theatre with 3,200 capac-
ity was hired every Saturday
night. In addition station has
gone outside Its territory and
soli broadcasts on a commer-
cial basis In Woonsbcket and
other outlying territories.
WPRO has several Italian
and French programs spotted
during the week, which are
popular. Possibly the out-
standing non-commercial pro-
gram Is the Civic Forum held
weekly and conducted by Joe
Fay, who also handles sports
comments for the station.
William Cherry, owner of
WPRO, was elected as board
member more active In radio
lately.
Station has constructed two
giant transmitting towers In
neighboring town to place
broadcasting faclllles on a
more c clent basis. Paul Oury
Is the managing director. He
has been with WPRO since
it entered local broadcasting
field, and much of the credit for
the station's build-up cam-
paign belongs to him.
Adventuring.' Stories clicked im-
mediately and will be dramatized for
air, starting June 1.
Schoolboy Splelert on Safety
Washington.
Both WRC and WJSV gave 30
minutes to description of schoolboy
safety parade here Saturday, and
both used schoolboy announcers.
WJSV, CBS capital outlet, carried
idea a little further and put its
youngest mlkemen, Alan Watma-
maker and Bill Blvens, 21 and 20,
respectively, In complete charge of
job.
F. D. R.'a Bonus Message
Washington.
Both WBC and WJSV, Capital
outlets for NBC and CBS respec-
tively, planned to have recordings
made of the President's bonus veto
message broadcast today for re-
broadcasting tonight (22) at a time
when more Interested listeners could
hoar It.
WJSV worked Idea very effective-
ly with broadcast of Roosevelt'.s
message to Congress at opening of
session.
Lynchburg College of Air
Lynchburg, Va.
'Lyncliburg College of the Ah' i.s
the name of the newest WLVA pro-
gram, and It has the town's prln=
clpal co-ed echool as Its material
source.
Station sold college on the idea of
providing regular programs In
which Its professors will discuss
national and local problems. Even
has a college boy as announcer.
In 10 Easy Lessons
New York City.
WMCA, New York, Is shoving out
free piano lessons to listeners on
Saturday „afternoon8 at 3:30 p.m.
EDST for a quarter hour. It's aimed
for those though who have a fair
inkling of the Ivories. All taught
in the modern manner with a lean-
ing toward sock piano thumping.
Adam Carroll and David Eerond
conduct the air school. If you mis.s
a lesson, station sends out musical
cliarls to catch up.
Id-Time Player Piano Clicks
Des Molncs.
Probably one of the newest and
Kcrewiest of stunts has just boun
Inaugurated by KSO and has air
fans iicrts. At the sfime time It ha.s
I) rovld'?d real musical enterlalnniont
for many of the old timers. The
St;-' lion recently has Installed an
old player piano In the studio, '/'hi-
nldrst of the rolls have been plckod
II] ) .md air fans have asked to brint:
in old rolls and request numlirrM lo
\>v. played. The otition had no Idra
of the tremendoUB appeal until thf-
Joe Hitler's Program
PUtsburgh, May 21.
Joe Killer, former song publisher
njid veteran nite club operator here,
ha.s gone radio, with a sponspred
program at tlie start. Hitler's fol-
lowing up the amateur night craze
with a weekly half-b.our session
over WWSW and show's already
clicking after only a forlnight.
Miller's running It on lines sii liar
to Major Howes' stunt, picking win-
ner each week, via telci)hono vote
concurrent with pro.grani, with
prize a spot on the foUowin pro-
gram at salary.
FCC CITES 21
FOR MARMOLA
HEARING
Federal Communications Commis-
sion on Tuesday (22) was reported
as citing 21 stations to appear Oct.
3 for a hearing In Washington In
connection with stations' use of wax
programs sponsored by Marmola,
reducing tablets.
Among the stations said to have
been notified in this connection are:
WFAA, Dallas; WTMJ, Milwaukee;
WOAI, San Antonio; WOW,
Omaha; WJAS, Pittsburgh; KMBC,
Kansas City; KFRC, San Fran-
cisco; WGAR, Clevelahd; WIOD,
Miami; WO WO, Fort Wayne; KNX,
Los Angeles; WJR, Detroit; WJJD,
Chicago; WIND, Gary; WKBF, In-
dianapolis, and WBAL, Baltimore.
COCKTAIL HOUR CIG
IS NETWORK-MINDED
Chicago, May 21.
Kastor Agency, through Ed Ale-
shire, has taken over Cocktail Hour
clgaret account. Planning nation-
wide campa:ign to replace spot test,
which has been yanked off WGN.
Stoopnagle-Budd Set
Stoopnngle and Budd started yes
terday (Tuesday) on a 36-station
hook-up over CBS for DeVoe &
Raynolds paint. Assignment gives
them 10 minutes Tuesday and
Thursday each with the spot pre-
ceding the Press-Radio bulletins,
which go on at 6:55 p. m. EDST.
Same account has renewed for
the Smllln' Ed McConnell Sunday
period OB CBS, effective June 9.
Renewal Involves 17 weeks.
Explains NBC's 100%
E. P. H. James, NEC sales promo-
tion manager, points out that in a
recent story reporting the A. N. A.
speech of D. P. Smclscr the basis
of NBC's so-called aeria maps was
confused. NBC takes the half-
mlllivolt zone as 100% and does not
take the county in which the trans-
mitter Is located as 100%.
stunt was tried for several times
weekly.
Then requests began rolling In.
There was a flare from music deal-
ers who noticed an uptrend in de-
mand for the mechanicals, due to
the program, and enabled them to
unload quite a number from the
floors to be placed in summer
homes, or other recreation spots for
the novelty angle.
Educational Stuff
Dallas.
Profs treat matiy angles of ap-
jilled sciencfi non-sclentlflcaily In
ncv/ 'University of Texas Science
series' being piped from physics
hall at Austin over .SBS net thrice
weekly from KNOW, Austin, at
7 p.m.
Programs will continue Into early
summer, ofllclals said after suc-
cess In first week. Anthropology
and archaeology to be soon treated
in profs' talks.
CONTESTS BIG
AS GROUCH
BREWERS
John J. Karol, market research
director for CBS, and R. P. II.
Junu-s. NBC sales promotion mgr.,
agreed at a meeting of the M.'i.r-
kct Research Council held at the
Advertising Club last week that
il! tlTore's one thing that a conti.'st
over the .lir guarantees it's bnd will.
James In his talk held that a contest
with prizes Invariably defeats its
own purpose, because of the an-
tagonism toward the product which
is aroused among the losers. NBC,
said James, doesn't fancy the idea
of resorting to contests to find out
whetlier they're listening and it tries
to discoui-agt their use as much as
possible.
Karol averred that It was his
opinion that the disappointment de-
veloped among the unlucky par-
ticipants leaves an after-affect that
frequently outweighs the increase in
sales that the commercial derives
from the contest. He cited as Illus-
trations several record contests that
by their requirements provided i.oom
for squawks from contestants who
lost out. Contests, said Karol,
should only be used for a specific
purpose, such as Introducing or
sampling a new product.
WNEW Drops Musicians
WNEW, New York, has let out Its
entire studio orchestra for the
summer.
Station figures that ■ Its listeners'
will be amply supplied with jazz
music through Us nightly Dance
Parade, which runs from 10 p.m. t»
four in the morning.
Loving Cups Are Cheap
Birmingham.
A nifty way to build good-will
and at the same time get a certain
amount of publicity t.s nsod occa-
sionally by WHRC. It consists of
awarding a tiophy. Foi' example,
during the South'iastern Conference
Ti'ack Meet the station gave a largo
silver tro])hy to l.ho colloge winning
thf- mfC't. A. .si 11(1 r .-iward wJis
in;i(lr! to ihe wiiincT of tho state high
hool track confcrenrp. '
.Since WBRC Ijroadi-asls most of
ihr- s))ortH events of ;i.ny Importan'jo
It hfia a laigf) following of bport
fans and th'! .'iwiirds hcl)) ( stablish
a H'rj()d fofling nmorig the ll.=.t'-n'TH.
,I/Ovlng, CUDS nr<; '"br.ap.
RO! FOX
AND HIS
BAND
ON TOUR
B.B.C. NETWORK
ABE
LYMAN
A.NO HIS
CALIFORNIA ORCHESTRA
COAST-TO-COAST
IVABC— Taefiday, 8:S0 to B P.M.. DST
<PIiUIlpi Dental)
WEAF— Friday, t to 9:30 F.M., D.ST
(PhUlIpi Milk)
OKiOEraoBO
fred allen^s
"TOWN HATL. . .TONIOIITI"
an
IiOi;R OF SMILES
with
rOKTI.AM) IIOKFA
JACK H.MAItT
LI O MIL f«TAM>KR
.TOII.N IIKOWN
MINEUVA PIOW.S
EIMCK.N UOUOLAS
^lutcrliil hy Treil ATlcii and
■ furry Tugcnrl
Wedncsdayn
0-10 P.^r.. DST— WEAF
Mnnaijcinent, Walter natclielor
u
o
0
o
n
46
VARIETY
MUSIC-NITE CLUBS
Wednesday, May 22, 1935
Publishers' Double-X Routine
Keeps British Air Plug Evil Alive
London, May 12.
British Broaclcastlnff Corporation
officials are elated over the song
plugging situation. They have
eeemlngly put a stop to this racket.
But, although they have managed to
kill the direct payment for song
plugging, there still is a very Im-
portant evil — the special arrange-
ment racket — which 13 going
stronger than ever.
It Is estimated Important music
publishing companies spend $250,000
per annum on song arrangements,
of which nearly one-half la spent on
special arrangements. Some band
leaders have an established price,
charged to music publishers, for
these arrangements. This Is at the
rate of $10 per song, if rendered
once on the ether, and five dollars
extra for every additional rendition.
Despite -London muslo publishers
boasting of a Music Publishers As-
sociation, this Is but idle chatter.
At a meeting held by this associa-
tion recently, when the special ar-
rangement racket was fully gone
Into, It was decided to take con-
certed action, but nothing came of
It, and the gyp still la on. a thriving
diet. Seemingly, the only people
fighting this disease are Chappells,
who also control the Sterling Music
Company and the Victoria Music
Company.
The publishers not only are forced
to pay for song arrangements on the
ether, but also are compelled to
foot the bill for disk arrangements.
An Important band recently was
asked by Decca to record a couple
of numbers owiied by Chappell. As
usual, the band leader expected
Chappells to foot the bill, but for
a change the company refused to
comply. The session did not ma-
terialize, with plenty of squawks
coming from the Gramophone com-
pany for the hold-up.
These 'handshake' agreements
among publishers are farcical, and
as soon as they decide on some
Unanimous action, some immediate-
ly break their pledges.
This is not the only trouble music
publishers over here are encounter-
ing. Latest is the record companies
The most important of these have
recently reduced the price of rec
ords from 55 cents to 33 cents. This
means reduction in revenue, and
they have asked the music publish-
ers to cut royalties. So far, only
one Important company is under-
stood to have acquiesced, but It
won't be long before the others fall
Into line.
Whole trouble is that the music
publishers here have no faith In
one another.
Duke Ellington has '30 concert
dates set for Europe, but he's stall-
ing in view of American bids. Hav-
ing had the foreign prestige and
glory through a Continental tour
two years ago, the exchange element
on the money 1b making Ellington
and his manager, Irving Mills, hesi-
tate.
Mills Is routing Cab Calloway to
the Coast on a dance tour, winding
up at Sebastian's Cotton Club, Cul-
ver City.
DUKE COY ON EUROPE
Band Shies Off. Despite 30 Concert
Dates
Chi Shiftings
Chicago, May 21. .
Next month sees a completie
switch in bands throughout the
dance spots in Chicago: Glen Lee
band replaces the Stan Myers or-
chestra at Terrace Garden, Joe
Sanders outfit In at the Blackhawk,
while Kay Kyser for the" road, Earl
Burthett band into the Trianon for
month, replacing Blue Steele.
Burtnett will be followed by the An-
son Weeks orchestra, which comes
in for a long stay with the Andrew
Karzas ballrooms.
Horace Heldt band replaces the
Gold Coasters at the - Drake, Ted
FioRito band takes over the Edge-
water from Bill Hogan band,
Frankte Masters band replaces Art
Jarrett at the Inn. Henri Keats
band starts at the Cocoanut Grove,
while Ben Pollack opens the Lin-
coln Tavern.
No Doubling
Persons connected with ar-
tists In any capacity are barred
from working: for music pub-
lishers under a ruling handed
down by the Music Code Au-
thority last week.
Ban applies to managers,
agents or arrangers who do
work for singers or bands re-
gardless of whether the con-
nection Is on a salary or comr
mission basis.
DELMONICO'S N. Y.
Changing Its floor show every
now and then, this west side cellar
hotcha emporium has put In its
best revue to date, headed by some
talent that ought to go places, in-
cluding Teddy Masters, m. c;
Marcella Sharkey, dancer; Jerry
Baker, songster, the brother-sister
combination of Catherine and
Charles Brown, and J a r r o w ,
magician.
Masters doesnt' go in so much for
the usual m. c.ing chores, saving
himself for a drunk dance. He
executes his precarious staggering
routine while carrying a pitcher of
beer. It's a standout number.
Dance strength Is contributed by
the Brown team in two well done
numbers, a soft shoe tap and a
shim-sham-shimmy. They add their
own touches to the shim-sham,
making It a novel item. Miss Shar-
key's acrobatic and rhythm dances
both excellent. ,
A well staged production number
figures shortly after the opening,
Jerry Baker's voice over the miko
being employed here as well as
nearer the close.
Girls form a floor line of above
average calibre and are effectively
costumed.
No cover, but after 10:30 a mini-
mum of $1.50 weekdays and $2
Saturdays and holidays. Char.
NIGHT CLUB REVIEWS
Jack Berger orchestra begin
eighth consecutive year at the Hotel
Astor roof, N. T., June 6.
Inside Stoff-Nusic
BASftUETTE AT CHI GROVE
Chicago, May 21,
Lina Uasquette has been set as
opening headllner for the new Co-
coanut Grove, suburban summer
nltcry. Will go in for at least four
weeks.
Likely to be followed by Gus Van.
Spot is being booked through the
Al Borde office,
Jerry Vogel again outpointed tin pan alley in acquiring a valuable old
copyright, as he did when George M. Cohan t-.)Ok his catalog away from
Witmarks and ceded the re-copyrlght rights to him. The song in ques-
tion, 'Ta-ra-ra Boom-de-Ay,' authored by the late Henry Sayres, vet-
eran minstrel man and manager, was copyrighted In 1891 by Willis,
Woodward & Co. Copyright expired 42 years later apd reverted to the
author.
When Sayres died In February, 1932, he willed all rights to the song
to two femme friends who, in the meantime, had died, so the rights went
to his next of kin, two first cousins, women school teachers in Massa
chusetts, who had fantastic ideas of the immediate cash value of the
number. While a valuable addition to any music publisher's catalog as
a standard work. It couldn't command any immediate value unless as
occasion arose.
There were three instances where Edward G. Raftery of O'Brien, Drls-
coll & Raftery sued Henry ..For(J (old time song books), Robblns Music
Corp., and Doubleday-Doran, all of whom had Included the number in
song folios of one sort or another, and It was through Raftery that the
surviving cousins, Margaret and Alice Doyle, assigned the copyright to
Vogel Music Corp.
'Ta-ra-ra Boom-de-Ay' was originally written for the late Lottie Col
11ns, mother of the Josle Collins, herself a comedienne, now residing in
England. Vogel is exploiting it anew.
Nautical Edison Boof
Hotel Edison," N. Y., operating
the Green Room on the street level,
plus a grill, win shortly open a
roof garden to be known a3 'The
Crow's Nest.' It will be patterned
after the deck of a «h?p.
Ramonl's Gaucho ensemble will
supply the music, any other talent
to be set later.
• • • • ^-oni • • • •
Hit Headquarters
rnrdon our pulTcd chest, but It's
,-ilwuyi/ sn occasion when McHugli
ond ]''loldB colleborato oh another
sone tor tho llobblna' catalogue.
This time they're done It OEaln u'lth
"Every I^lttle Moment"
Wo alwaya roror to Mcl-luRh and
Fields' latest clTort 03 their "very
)i t." Know whyT Uci'ause It
always Is.
T'.S-— Speaking of the very best,
look at those:
"LIFE IS A SONG"
"EV'RYTHING'S BEEN DONE
BEFORE"
"WHEN I GROW TOO OLD
TO DREAM"
"FOOTLOOSE AND FANCY FREE"
"CLOUDS" "I WAS LUCKY"
Fight by the Shuberts to prevent broadcasters from using parts of
'Blossom Time' without first obtaining a llcene© from the legit producers
came In for another round last week when Justice Shientag in New York
Supreme - Court agreed to let the Shuberts withdraw their motion at
tacking the defense put in by the American Society of Composers,
Authors & Publishers. Suit was actually filed against CBS, but because
the operetta is made available to Its licensees by-ASCAP, the performing
rights society has assumed the expense of defending the action.
Shuberts through their subsid, April Productions, Inc., brought the suit
under an old common law theory of 'unfair competition,' in which they
held that the use of 'Blossom Time' score served to depreciate the value
of the work for stage and screen purposes. Producers claim that Sig
mund Romberg, who Is an ASCAP member, sold them all rights to the
score, and that neither the composer nor the American Society has
authority to license performing uses of the work.
Counsel for the Shuberts intends to submit another motion sti'lking
but ASCAP's defen.se within the next two weeks.
One-hit writers, like the one-novel authors, are sundry in tin pan
alley. Felix Bernard (with Johnny S. Black) couldn't repeat after
'Dardanella,' although currently marking a comeback, writing tunes
with L. Wolfe Gilbert in Hollywood. Frank Silver and Frank Cohn
after 'Yes, We Have No Bananas' couldn't click as big. Ralph Erwln
German comppser of the Internationally popular 'I Kiss Your Hand,
Madame,' likewise has yet to repeat with as big a hit. There are others
A prominent New Yoi'k band spot has always been reputed as a finan
clal hazard, and the name maestros now insist on money in escrow to
protect the payoff. Heretofore, because of its social standing, place was
deemed a good In for future club and society band bookings, which is
something which the management is accu.sed of capitalizing too much
t.o the economic e.xponse of the band boys.
Shaplro-Liinislcln has acquired the renewal of copyrights on all of
the late Herbert IiiKvaliiim's compositions. Deal was handled through
his daughter, Amo In(;i'.'\liam. Times afCectod by the contract renewal
include 'All That 1 Ask J-s J>fivo,' 'Cloodbye, Rose,' 'Don't Wake Me Up,
I'm Drc-unln;,-' .and 'llo.-ii^f: Tiring Dri^-nms of You.' Ingraham rated among
the top ballndist.s oC his iluy.
AMBASSADEURS
(PARIS)
Boris, May 10.
Opening of the Ambassadeurs
should be the sign that spring has
hit Paris and tho annual shot in
the arm Is just about to take effect.
Only this spot is always playing
leapfrog with the calendar and the
weather. Last year the calendar
had Easter too i .'ly, and therefore
the Ambassadeurs, opening too soon,
got off to a tough start. This year
tho weather refuses to be balmy
enough for this time of year, and as
a result the mob doesn't realize that
the moment has arrived to go to the
Ambassadeurs.
Place opened with a grand gala
dinner of the scml-ofllcial whoopee-
promoting organization known as
tho Seasons of Paris, which brought
out all the important people In
town. A few good days followed,
but it looks as If tougher times were
duo for a little while, at "least.
Fact is that, as well as the
weather, the show Isn't quite up to
the mark. It's a good show from
most points of view, and has some
fine individual numbers in It, but
as a whole somehow lacks the tang,
the pace and the thoroughly Ameri-
can touch which in the past has
been characteristic of Ambassadeurs
shows, and which the spot's public,
both French and foreign, has
learned to expect.
Shows will change every two
weeks, so there is time for improve-
ment. As a matter of fact, one of
the American acts booked for the
opening show fell down on the
management. George Boronsky,
Impresario of the spot, learned on
oi)ening day that Violet Ray and
Norman, who had been playing in
Berlin, had split up and wouldn't
show. This left him with two
American headline acts, Gary Leon
and Marcia Mace, and Cherry and
June.
Leon and Mace do an acrobatic
ballroom number which has real
class and saves the show. Miss
Mace has fire, as well as shape and
looks. Dressed In a striking long
mauve silk gown, she puts itn ex-
otic touch into her work and, espe-
cially in her rumba, she has the
combination of grace and pep that
makes a real big time dancer. Leon,
former catcher of the Kitchen Pi-
rates, looks through the lirst num-
ber of the act as if ho were just
standing around waiting for some
one to catch, but later, when the
aero work begins, audience can see
what he's there for. His bulk en-
ables lilm to spin Miss Mace ~and
turn her over without effort and
with no loss of grace. They do one
spin, with her hanging in the hollow
of his elbow just as if he had merely
given her his arm to help her across
the street, which is a sensation here.
Cherry and June, couple of very
young American girls, hold up the
humor end of the show. Their num
ber consists of fast tap dancing,
some very clever acrobatics, and a
little humorous singing. They're
dressed as boy and girl and are
flowing over with the kind of young
American gaiety that the French
love. Only part of this act which
may not get over Is a nonsense pat-
ter song in English. Maybe as the
season advances the proportion of
English speaking customers will be
big enough to justify this, but it's a
little dangerous for Paris.
Two headline numbers are pre-
ceded by a legmanla turn by
Melissa Mason. This girl, who looks
as if she were on stilts, throws her
lanky underpinning up around her
htfad as if her hip joints were ball
and socket hinges. In spite of the
technical value of the act, however,
it hasn't high entertainment value-
It's just a stunt,- and lacks the
humor or beauty that people look
for in a spot like this.
Miss Mason is preceded by a pan-
tomlmlst named Eddie Vitch, who,
with the aid of a screen, plays two
men at the same time. Playing a
drunk, he folds his arm behind the
screen so as to make it look like
part of another fellow who. In turn,
cajoles the drunk, gives him a drink,
socks him and heaves him out, Illu-
sion is good, but humor only mod-
erate.
These turns, such as they are,
don't riiold themselves together into
a snappy show. Perhaps the chief
fault is that of the line, billed as the
Scala Girls and supposed to be in-
ternational. Their passports may
read from all sorts of countries, but
their dancing is 100% German.
Heavy as Ach du Augustine. They
use costumes which are obviously
just off a Berlin music hall stage,
and that doesn't go in Paris. Be-
sides, there are only eight of them,
and that Isn't enough for the Am-
bassadeurs floor.
There's also a Spanish dancer
named Granlto who finales with the
lino and stays around to bang htr
castanets while the customers
dance. Two bands: Nuevo Mondo
marimbas and a French jazz band,
Latter somctimos seems good, but
other numbers disintegrates.
George Boronsky, formerly Cliff
Fischer's man here, is running the
show and putting an awful lot of
care into it, even going so far as
jjuHlng tho curtain himself. He's
bound to snap It up later in the
season. tern.
VERSAILLES
(NEW YORK)
This is the top . spot of the town
with Harry Rlchman as the draw
to a $1.50 and f2 couvert, latter on
Saturdays. Rlchman la in for only
four weeks.
The Versailles, with Its authentic
replica of the gardens and fount-
ains of the famous Louis XIV pal-
ace outside of Paris, is also a key-
note in the fickleness of New York's
nitery vogues. A beautiful spot
and hosted by Nick (and. John) and
Arnold Rossfield, long with Barney
Gallant, it had the earmarks of
clicking in time, but its quick
smash hit surprised even the vet
cafe men themselves. It's explained
only as one of those things, for the
Versailles, since It's been open
three or four months, has done big
biz before playing Rlchman, Helen
Morgan and the rest.
Apart from the psychological
wherefores and whyfores of this
East Both street spot, right now^lt
offers one of the highlights of tho
town's nocturnal meeting and
greeting places. Witli Rlchman as
potent a song salesman as ever,
there are the D'lvons doing ball-
roomology in standard and eccen-
tric vogue, and Thelma Leeds, new
Al Slegel protegee, who Is handi-
capped by a fulsome l^lchman
buildup on the Introductories. Be- *
Ing another singer, Rlchman may
feel that's the most gracious thing
to do, but It's overdone. She's okay,
although reflecting the now stand-
ard Slegel style of those sustained
notes in the vocal jazzique of his
arrangements.
Joseph C. Smith, vet dahsapation
giver-outer, gives out per always,
rhythmically and satlsfyingly. Gus-
tavo Clemente alternates with his
rumba-tango combo. They com©
from the Palm Island Casino, Fla.
The Florida Keynote is em-
phasized by Rlchman in greeting
the customers as if they were at
the Bath and Tennis club, Miami,
where he held fortli this past win-
ter. Most' of the patronage is thio
winter-in-Florida type.
Versailles does a grind from
luncheon through cocktails, din-
ner ($2,50) and a la carte and cou-
vert charge for supper.
What's most appealing about it
is that Nick and Arnold, who hav»
been around too long not to appre-
ciate tho ups and downs of caf»
catering, don't put it on too much.
They eschew the pseudo-snobbish-
•ivss of some of the other so-called
'class' joints with the result that If
and when they've run their vogue
tl/ey'll still be popular caterers no
matter where they start anew.
However, the Versailles is built for
permanency and already bespeaks
of 'Instltutionallty.' Abel
HOTEL ST. MORITZ
(NEW YORK)
One of the high spots of New
York for the summer season is th»
Sky Gardens of the Hotel St.
Moritz on Central Park South, with
an unmatched view over the parlc
that's worth a couyert charge. In-
stead, to a ?1.75 and ?2 dinner, plus
three dance orchestras and other
divertissements, the newly done-
over room is good value which
should have 'em turning away aa
soon as the warm weather arrives.
Eric Ccyrea, Alex Batkin (Vien-
nese ensemble) and The Sophisti-
cates are the dance combos, latter
during the cocktail sessions in Xia
Potiniere (Tho Gossip Room), as
'cute' an aperitif retreat as could
be desired. It'll give the St. Mo-
rltz's sidewalk Cafe de la Pair
beauboup compctisli this summer,
having the advantage of being 31
stories above ground. Correa's
rhythms are plenty oke. Ditto Bat-
kin's Viennese ensemble in some
effective concert-typo dinner mu-
sic.
After theatre when a %l and $1.B0
supper tariff obtains, there are Ro-
salean and Seville, dancers, and
Nate Leipzig, prestldlgitateur.
Abel.
DAPPER CHARLIE WARREN
THE MOUSE
Gets His Traps at
YOUNG-ROBBINS
CLOTHIERS
200 West 5lBt Street, New York
Just Oft Broadway
World's Famous Dance Cocktail
a la THE RANDALLS
1/3 dash of liocl cllcklnR.i CUBAN
nOLERO
2/3 Finest of Cohtunii'H, Hwcolcn with
FltKNXH VAI.sk, n Uttlo .MODEBN, and
intE.SIUEN JfAXE-SSE; niltl 2 Lovelr
Olrls, 1 Gentlvmnii, UkMh low, niuolo —
rcn<l7 to serve nt tlio —
METROPOLITAN, BOSTON. WEEK OF HAY •<
With OZZIE NELSON AND HIS ORCHESTRA
ROB BINS
M ii-SiiC G b RP OR ATION
199 SEVENTH AVENUE - NEW YORK
49
Wednesday, May 22, 1935
M U $ I c
VARIETY
f ith Hot Stuff on Upbeat, Regional
Bands Force Hot Stock Arrangements
Amateur and eeini-professlonal
dance combinations In the sticks
have shifted their copycat aflfllla-
tlons from bands of the Guy Lom-
bardo type to units of the Casa
Iioma and Hal Kemp stripe, and the
music publishers have taken ac-
count of this change by adding
three additions' to their Btock ar-
rangements. To accommodate the
boys who do their syncopating at
church sociables, school dances and
the like, the printed orchestrations
now include notes for a second
trombone, a third trumpet and a
fourth sax.
Until recently the amateur and
semi-pro bandmen Insisted that the
stock arrangements made available
to them over the local music coun-
ter adhere to the soft and sweet
school, of dansapation. They now
want the parts so contrived that
they can dish it out brassy aM,d hot.
Exponents of stringy and subdued
music a-lso now And it expedient
when playing one-nighters to add
•some brass to their units. Reason
for this is twofold. The small-
town tootsy trippers are demanding
that some zip and brassy substance
be put into the music, while the
string combos themselves have
i'ound thnt their style of dansapa-
tion doesn't produce enough volume
to fill the ex-barns and ex-garages
that they have to contend with in
many spots.
Some publishers aver that the
switch in idols among the tyro
bandmen in the sticks presages a
sharp reaction in public taste from
the sweet and low school and a re-
turn to favor of the mixers of hot
and blarey rhythm.
Seattle Repeals Rule
Seattle, May 21.
Jnlon has rescinded order of $3
man per half hour broadcast,
lich has kept Seattle dance bands
: the air the past two months,
mediately Club Victor with Jay
".ildden band went back onto the
:i .-. Bob Larson losing no time to
•uld this stimulant to night club
liiz. Olympic bowl and Wooden
t'hoe clubs also returned to air.
Union has also repealed 2S-22k
rule on visiting bands, which has
resulted unfavorably to local musi-
cians, there now being three outside
bands in town playing long engage-
ments. Freedom on time limit is
now permitted, but the 30 per cent
over local scale continues effective.
Music Notes
anny Harmon and Jimmy Grier
combos spotted in Metro's 'Broad-
way Melody of 1936.'
George and Jalna, ballroomlsts, in
the floor show at the Waldorf-As-
toria, New York.
Will Hollander takes up at the
Shelburne, Atlantic City, June 28,
for the summer.
Leon (Snooks) Kricdman replac-
ing Archie Bleyer at the Hollywood
restaurant. New York.
Smith Ballevi/ opened Tliuisday
(16) at the Hollywood, Tonawanda,
N. Y.
Arthur Morton and Barry Trivers
have sold 'First Kiss' to Univ i-sal
!'or 'Sing Me a Love Song.'
Abo Meyer assigned by Tiom Carr
to supervise tunes for 'Make n
-Million.'
On the List
Lancaster, Pa., May 21.
Maple Grove Park is ready to
open summer dance season under
Johnnie Pelfer's direction after
Park was blacklisted for playing
patching up union difficulties,
non-unions.
Mifls Won't Let
MPPA Serve as
N. A. CoDector
Efforts of the Music Publishor.s
Protective Association to help the
North American Co. simplify license
matters for its wired radio project
were stymied last week when E. C.
Mills, gen. mgr. of the American
Society of Composers, Authors &
Publishers, declined to let the
MPPA act as a subagent in collect-
ing the performance fee. Propo-
sition was made to Mills after
North American had expressed a
preference for dealing with a single,
source when it came to paying
mechanical and performing rights
fees.
It was North American's idea to
continue licensing musical rights
for its recordings through the
MPPA and also make that organi-
zation the receiver of performance
rights money after a scale had been
worked out for the sets that thi-
utilities combine proposes to install
in households. Under the proposed
unified mode of collection the
MPPA would deduct a small per-
centage of the performance money
for its services.
North American's wired radio en-
terprise is still in the experimental
stage. Receiving sets have been in-
stalled in the homes of NA employ-
ees in the Cleveland area, and as
soon as the idea of pouring record-
ed music and live newscasting into
the home gets working smoothly
the' utilities company will then un-
dertake to license the equipment on
a rental and service basis. It pro-
poses to ask $2 a month as the ren-
tal fee and 50c more for the pro-
gram service, which will consist of
four different types of music made
simultaneously available to the set
lessee, plus news items and local
department store advertising.
Under .the revised copyright law
now in the hands of the U. S. Sen-
ate Patent Committee there would
be no liability, civil or criminal, for
the 'reception of any copyright work
by the use of receiving set, wired
radip or other receiving, reproduc-
ing or distributing devices."
July 1; Al Davies orchestra, Ritz
Carlton, Philadelphia, and units into
New Ocean House, Swampscott,
Mass.; Sky top Club, Skytop, Pa.,
and Briarcllff Lodge, Briarclift
Manor, N. Y.
Jimmie Frankli , former ork
loader, now managing Hollywood
Music Publishers.
Bert Kalmar and Harry Ruby
christened their new ditty, 'Pupp-
chcn,' with a cocktail party.
Vincent Lopez Into Hotel Baker,
Dalla.s, for six weeks.
Lucille Ballantine and Pierce,
I'allroom dance team, open at the
Stevens hotel, Chicago, next week.
Henry King play.s a two weeks'
engagement at William Penn hot(>l,
Philly. starting May 20, before
heading westward to the Mark Hop-
kins, Frisco. }
Frankie Masters orchestra starts
• it the College Inn, Hotel Sherman,
Chicago, "- -le 1, replacing the cur-
rent Art Jarrett band. With the
fntry of Masters the Inn will spot
,1 floor show on ice.
Leon Belasco unit goes to tlic
N'ormandic balli-oom, no.'ftoii, for
week of May 25, jciiming Locw
four on rotinn.
Johnny Johnson opens at Mon-
mouth hotel, Spring J^ake, N. J.,
June 1.
Paul
.V. J.
in Into Colony Surf Club,
Horacio Zito's ork open.i at ihf
Hotel Stevens, Chicaf;'>, May 24, re-
placiiiK JCeith I5c-eclUT's Ijand.
Place Pi uale, X. V., plans to k^r p
fpc-M all sunim'-r for tli> first liiiio in
eyer Davis li.ns li mk'-'l Bcrnlo
T")olcn .';oplii.«tirat('.x hito the St. ! hL'-'t'Tv
.Morltz. N. Y.- Joqiics I>"lie orche.s- tiiuio.« ns ine kdk; .m ni sn <i.
ira, Chelsea ' hotel, Atlauilc City, ' also at the Shen-y-Nctherland.
..I.-. .Tos'-iOi //UtoMr con
tiiuio.« ns the solo orrhesira, and
Most Played on Air
To /amUioHse the trade with
the tunes most on the air around
Ifew York, the foUowing is the
listing of the songs most pJayed
on the cross-country networks
last week, in relative standing,
according to the approximate
number of cornhined plugs on
WEAF. WJZ and WABC.
Life Is a Song
What's the Reason
Lullaby of Broadway
Tell Me You Love Me
You're a Heavenly Thing
I Won't Dance
In Middle of a Kisa
Little Gypsy Tea Room
Way Back Home
Quarter to- Nine
Latin from Manhattan
I Was Lucky
Would There Be Love?
Easy to Remember
Lady in Red
Soon
Too. Old to Dream
Old Southern Custom
To Call You My Own
Lovely to Look At
ELI OBERSTEIN
B. M. OF HARMS
Eli Oberstein is leaving his pres-
ent assignment as manager of RCA
Victor's artists and repertoire de-
partment to become business man-
ager of Harms, Inc. His entry Into
the music publishing firm takes
I'lace Monday (27).
Rated as one of the keenest es-
timators of music values in the re-
cording business, Oberstein will
function directly under Edwin H.
Jtorris, who, with the departure of
Henry M. Spitzer last Friday (17),
assumed the general managership
of Harms. In addition to the lat-
ter publishing house, Morris will
now direct the operations of T. E.
Harms Co., Remick Music Corp., and
M. Witmark & Sons.. Oberstein has
been with Victor over three years.
Prior to that he was with the Okeh
Phonograph Co. and the Gennett
Record Co.
Spitzer, who resigned from Harms
to head and develop the Chappell
Co. of America, catalog along popu-
lar lines, has taken temporary of-
fices and is arranging for a perma-
nent location and working staft for
Chappell so that he will be In a
position to get going with his plans
when the latter's catalog leaves the
Warner Bros, fold June 30. With
Chappell In business for itself, War-
ner Bros, ceases to be the selling:
agency for this outfit, which is con-
trolled by Chappell of London.
Erpi Enters Pfioaograph Field
Hill n Dale Discs and Limited Sale^
Grayson to Hawaii
Seattle, May 21.
Hal Grayson band, and Martha
Tilton, soloist, sail today (Tuesday)
for Honolulu to open for the sum-'
mer at Alexander Young hotel.
Just finished here at Club Victor
and Olympic Bowl.
WB Meeting With
Radio Again on
License Dea!
AVanicr Bros, publisliing group Is
slatexL to hold its second meeting
with the broadcasting interests this
week to talk over the proposition of
entering into a separate performing
license agreement. Despite assur-
ances given radio by the American
Society of Composers, Authors and
Publishers that any deal signatured
with ASCAP would guarantee use
of the WB catalogs, Warner Bros, is
not only proceeding with the estab-
lishment of its own performance
rights bureau, but has advised the
broadcasters if radio wants to use
its catalogs after Dec. 31, 1935, busi-
ness must be done direct.
During its last get-together with
broadcasting's delog.atlon on the
matter of working out a new license
agreement, ASCAP's radio commit-
tee openly declared that, regardless
of whether Warner Bros, signatured
an extension of membership, the
Society would make available the
WB catalogs to its licensees from
Jan. 1 on. ASCAP'S delegation ad-
mitted that the Society's rights to
the WB works involved a question
of law, and added that the Society
was prepared to take the issue to
the U. S. Supx'eme Court.
In signing up" with the Soeioty,
ASCAP's reps pointed out, the au-
thor waives his common-law rights
and invests In the Society all rights
to his work upon creation, and it
would be up to the courts to decide
wherein this waiver confilct.s with
the rights held by the publisher of
the work, who Is the copyright own-
er of record. Stand taken by the
Society's negotiators was that War-
ner Bros., though the owner of rec-
ord, could not prevent the use of a
performing right to a work which
has been licensed by the writer
through ASCAP.
Paine Attacks New Copyright Bill in
Brief to Senate; Will Throttle Biz
In a brief which he filed Monday
(20) with the U. S. Senate Commit-
tee on Patents, John G. Paine, chair-
man of the Music Publishers' Pi-o-
tcctive Association, attacked the
new copyright bill pending before
Congress on economic ground.").
Paine declared _that unless some-
thing more was done to protect the
rights of the writer than provided
for in this measure there would be
a decided decrease In the number of
persons who regularly devote them-
selves to the creation of popular
music.
Paine opened his paper with com-
ment on an assertion made by Sen-
ator Duffy, sponsor of the bill, who
declared that the publishing indus-
try had better accept the measure
as it was or it would find itself up
against a more drastic measure.
Painc termed this attitude as highly
disturbing to the music Industry, but
declared he didn't think Congress
wanted to take away the industry's
opportunity to earn a livelihood. Ho
averred that he- was in full accord
with Coni^^ess' desire to protect the
usr.T agalii.st possible ahuslve prac-
tiff-s by copyright owners, but ;i(Mcd
that aim could not be accomplished
liy curbing the rights of the cot.y-
rl.i,'hl owner.
(outlining the important pml
which be explained popular music
has played and plays In the lives of
people, Paine pointed out that the
commercial value of this type of
music has been principally devel-
oped by the protection it ha,s been
given by law. Even with the added
exploitation for profit of this music
by various interests, particularly
radio, there has hocn a dccidcil fall-
ing off in the number of popular
writers.
Wiiere in 192.^ and 102C, he cited,
there wore around 800 persons writ-
ing pop tunes, only 25% of that
numbei- are still on the job. Within
the past four or five years, he added,
few new writers have been intro-
duced to the public, and it a revision
of the copyright serves to deprive
the writer of protection, the com-
mercial Incentive would he seriously
hampered and the contribution of
this faction to the common fund of
entertainment would bo greatly
lesson"'!.
DEALEES CONVENE
Annual convfiulon _ of the Na-.
tional Association of Sheet Music
Di'alr.rs will bo hold at the Hot'l
Stev'ins, Chic.ago, from July 22 to
-I, inclusive.
Dircct'irH of the associa lion ni(-et
lunc! 3 at (be Kousovi-ll, Ne w York,
to work oiit till': iV-t.-i il«; of the Clii
gathering.
New twist to the merchandising
of talking niachines and phonograph
records will mark the entry of Elec-
trical Research Products, Inc., Into
these two fields. E. E. fliumaker,
former prez of the Victor Co., has
been named head of the phonograph
division which ERPI has put into
operation, with the sales plan of the
enterprise calling for the servicing
of ERPi machine owners with rec-
ords at a monthly fee. The ma-
chines will sell for several hundred
dollars each and restrict playing to
records cut under the hill and dale
method.
Because of the systcn under
■M'bich they are cut these ERPI rec-
ords will be of no value to the own-
ers of other phonograph machines
on the market. Latter eciuipment
has boon contrived to reproduce
discs cut under the lateral method.
Due to the prices that will be asked
for this wide range phonograph,
l^RPI anticipates limited consumer
possibilities. It estimates th.at the
market will absorb about 20,000 of
thoso machines.
License agreements which ERPI
has submitted to -music publishers
to cover the use of their works for
the phonograph subsidiary place
these licenses under the compulsory
provisions of the law and .allow for
a quarterly report to copyright own-
ers. Contract also stipulates that
the payment of royally does not free
tho manufacturer from further pay-
ments to the copyright owner if the
record is used for public perform-
ance for a profit.
Pittsburgh Shuffles
Bands with Summer
Just Around Comer
Pittsburgh, May 21.
Flock of band changes due here
within the next week, most of local
orks moving to' out-of-town (spots
while traveling crews are'pulling in
for warm months. First of outdoor
places to get under way is Bill
Green's Terraced Gardens^ Where
TJol)by Meeker's outfit is in for an
indefinite stay, while Willows opens
Saturday (25) with Emerson Gill.
William Penn Hotel's summer
spot. Urban Room, pulls down the
shutters Decoration Day eve with
Henry King for fortnight, followed
by Joe Relchmann and Sky Club
Is scheduled to open at same time,
with Vincent Lopez's band now
mentioned.'
Meanwhile, Pittsburgh organiza-
tions arc preparing to pull out. Etzl
Covato, after several months at the
Plaza, has an offer to remain here
at Towne Club, on the outskirts, but
is expected to return to an Atlantic
City spot, while Joe Sohaeffer'ij
crew, at the Nixon cafe since last
September, will move to Conncaut
Lake, Pa.
Eddie Peyton Is bock at his own
sjjot after wintering in Florida, but
announces a policy of name bands
for one-nighters throughout the
summer.
Whoopee
Nitcricf, arc looking for some
added revenue from the mcf llng of
the Imperial Council of the Mystic
.Shrine, which this year will be held
In Washington June 11-13. Not
only will the New ICngland temples
jiass through New York to and from
tho, capital, but many of the mid-
western units are routing their re-
turn vl.a New York for .'i stopover.
Kolle.s Bcigere, New York, has
landed the Moslem Temple crowd
fro Detroit for June 14 and Is cir-
cularizing other temples.
WORCESTER'S 35TH
Worcester, May 21.
Three hundred members of the
Worcester Musicians' Association
celebrated the organization's 35th
anniversary Sunday (19).
Three charter members, Frederick
W. Clement, William A. Harbour
and Richard Troy, were i)resent.
Zita Collects
Albany, May 21.
R. Anthony Zita, orchestra leader,
was (iwardod $1,000 In a suit ag.-iinst
a local bus comii.-uiy.
'/AUi .'illcgrd hi' was iiijurcii when
a bus hit liiin, and tb'it as a result
he w.is iiampcrcd in his work.
48
VARIETY
Wednesday, May 22, 1935
cJueaJteci hu
theie fjinge^
will neWL die!
...the entire world is swayed by the
haunting harmonies and the puls-
ing rhythms of Solitude, Sophisti-
cated Lady, Mood Indigo, Black and
Tan Fantasy and scores of other
unique compositions, while the
original interpretation of music
created by Duke Ellington with
his orchestra also will live foreverl
IBI Duke
EiLinGTon
RnO HIS ya^oici ORCHESTRH
Dance lovers of two continepts
prefer Ellington music to all other
rhythms . . . and music lovers every-
where are thrilled by the uncannily
twisted beauty of the Duke*s rhapso-
dic compositions! Ellington trul/ de-
serves the title of creator of a new
vogue in American dance music.
...after this week at Eastwood Park,
Detroit, a general tour of ballrooms
in the East and the Middle West,
beginning May 24th I
▼
SHEA'S THEATRE
TORONTO, CANADA
IVeek starting June 7th
Wednesday, May 22, 1935
VAUDEVILLE
VARIETY
49
Albee and Other Drop-Outs Cutting
RKO Sununer Vaude to 3 Weeks
RKO'fl vaudeville time dwlndlee
further at the end of this month,
with the Albee, Brooklyn, going
atralisht pictures May 80. Other
houses being considered for a strict-
ly film policy after that date Include
the Madison, Brooklyn, and Acad-
emy, New York. letter spot Is
Skouras-operated but booked by
BKO as a split- week. Albee Is a
full week stand and the Madison
a first half only,
Albee goes all-film after starting
a price-war In downtown Brooklyn.
It dropped Its scale to 25c mornings
and 55c afternoons, forcing Loew's
Metropolitan, vaudfllmer, the Para-
mount, straight pictures, and the
Tivoll, Indie vaudfllmer, also to
slash. Latter house went to double-
features, along with five acts, shorts
and newsreels at 10c roomings and
150 at night. Also entering the war
was the newly opened Trans-Lux
house, playing subsequent runs
along with the news clips at ecale
starting at 10c and going to two
bits.
The price-slashing, started^ by a
vaudfilm house, affected, the vaud-
fllmers and nabe spots most, espe-
cially when the Paramount, with
'G-Men,' unexpectedly slashed its
scale Be below that of the Albee and
Metropolitan. Fox Initial low-scale
stage show spot, Albee and Met all
sufCered last week despite the re-
duced prices, while the nabes
counldn't compete with first-run
theatres at low admissions.
Couldn't Draw
Fact that it couldn't draw despite
the reduced admissions pursuaded
the Albee's operators to discontinue
the stage shows and drop the the-
atre's present $17,000 nut. At the
latter level, the Albee has . been go-
ing $3,000 and $4,000 in the red
weekly.
By the time July rolls around. It's
expected that RKO will not be book-
ing more than three weeks of stage
shows. These will consist of the
Palace In New York and Chicago,
and possibly the Fox, Detroit.
Theatres expected to drop vaude
along with the Albee, Academy and
Madison Include the Coliseum, N. Y.,
New Brunswick, Union City and
Trenton, N. J., and "Minneapolis.
Tilyou, Coney Island, will probably
hang on through the -summer be-
cause of Us beach location. It's a
three-day, five-act stand for but-
tons.
Ames and Arno Conflicted
With Rubinoff; Rebooked
Ames and Arno's opening day de-
parture from the bill af the Hippo-
drome, Baltimore, last week was not
a cancellallon, but by mutual agree-
ent. Act agreed to leave because
their violin bit was regarded as
conflictinp- with tlie show's head-
liner, Rubinoff.
ISdO.ie Shorman, hooking the Hipp,
has iioni-i'iPd In Ames and .Arno for
a la'er date.
Armida's Hops
I^incohi, i\lay 21.
Arini(l;i, Mex mimic liere on n
personal, jumps directly to New
Yorlt on conclusion of tliis date.
She's set for a .short with Warners,
a week at tlie Roxy starting May
30, and then will hop back to the
Coast for a jiic bit with Afascot.
.She played Denver, Kan.sas City
and Lincoln to break the jump
here.
AIlen-Breen Agai
Lester Allen and Xellie Brcen, a
.standard team for years, arc re-
uniting after a professional separa-
tion that lasted five years.
Resume together June 7 for Loew
Bt the Alctropolitan, Brooklyn, with
the rest ot the Loew time to follow.
Arms Readying Units
}a)s Angrles, May 21.
■^Viiiilin;; up a swnig around the
Wilbur ru.shmaii circuit, of which
he is gonernl representative, Bill
Arms returned herfs for a two-
month stay. ^Vhile in L. A., Arms
will produce three additional vaude
units to open on the circuit duriuK
-Augu.st,
Titles will be 'Havana ts,'
'The .Sweetheart Parade' 'A
^jlght in Avalon.'
ACRO HELD FOLLOWING
FATAL N. J. AUTO CRASH
Trenton, May 21.
Albert Aldlne, acrobat, Is being
held In the County Jail here pend-
ing Grand Jury action on a charge
of manslaughter. Aldlne was jailed
following his release from a Trenton
hospital last Tuesday (14). He was
the driver of a car that collided
with another, resulting In the death
of the latter'a driver. The accident
occurred on the outskirts of Tren-
ton,.
Esther Gore, Aldine's partner, was
released from the hospital two days
after the accident. They were en-
route from the south to New York
to fill an engagement when the
crash occurred.
Several years ago Aldlne broke
both legs when he fell oft a high
trapeze in a circus .act. He has
since been using artificial limbs.
INTERSTATE IN
VAUDE AGAIN
Dearth of picture product for
the Interstate (Paramount affiliate)
theatres in the south Is sending
those spots back into stage show
policies, starting the end of June.
First show set by Charles J. Free-
man, Par booker in New York, is
'Harlem on Parade,' colored unit
featuring Buck and Bubbles and
Ada Brown. This opens in Houston
June 21 or 28, with three and a half
weeks of bookings all told, includ-
ing Dallas, San Antonio and Ft.
Worth. Dave ApoUon's 'Interna-
tional Revue' may follow.
Interstate spots started the unit
idea In 1934, but then dropped the
stage shows last fall and winter, ex-
cept for occasional attractions.
'Cavalcade of Music*
Revival Set for Fall
Irving Mills* 'Cavalcade of Music'
act wilJ be revived in the fall upon
L. K. Sidney's (Loew) advice that
the season would be then more pro-
pitious. Mills meantime is sending
out the band In the act on a dance
tour and will condense it when It
reopens in September.
'Cavalcade of Music* becomes a
Paramount short production.
Waitress Maikes Good
Syracuse, N. Y,, May 21.
Four months ago Marion Page
was a waitress in the Onondaga
hotel. Saturdaj^ night next she
joins Lloyd Huntley's orchestra as
soloi-st at Enna Jettick Park, Au-
burn, with Boston and Atlantic City
to follow.
Her ri.se started on the night of
WFBL's anniversary party, when
Billy Gray, wine steward at the
hotel, brought her to the studio. An
audition brought a contract from the
local CBS outlet, and her WFBL
appearances brought her to Hunt-
ley's attention.
AFA Moving
American Federation of Actors
moves tomorrow (Thursday) from
44th street to the Palace Theatre
Building, New York.
Actors' group is taking a portior.
of the sixth floor that was once a
pai-t of the RKO booking ofBce.
State-Lake Bldg. Deal
Chicago, ]\iay 21.
Slate-Lake building finances be-
ins rearranged in court this week.
Corporation is trying to brin.i,' in
all outstanding bonds and givcsto' lc
in the company in return.
A. 'N' A. IN SYE.
Syracuse, N. Y., May 21.
-Amos 'n' Andy will play a two-
day engagement at RKQ Keiths
May :'5-26.
Ilotise will alter its film booking
liolicy to fit the two-day date, put-
ling in 'Brewster's Mlllion.s' as the
nocompanying film, with 'The Devil
Is R Woman," opening May 27 f«r
three days.
Lamping the Queer
Cashier at a Broadway pic-
ture house examined a $10 bill
with microscopic eyes when
presented recently by Goodman
Ace. Upon receiving $8 in
change. Ace proceeded to give
the same careful once- over to
each bill given him by the
cashier.
Uniformed grenadier outside
the box offlce complained that
Ace was holding up the line,
but the radio performer argued
the theatre patron has the
same right to be suspicious of
the cashier as vice versa.
NEIL BACK TO
SYDNEY WITH
UNIT
The Tivoll Circuit of Australia,
through Frank Nell, Its moving di-
rector, currently In New York, has
appointed the Jack Curtis and
Charles Allen agency as ite U. S, rep
to send a unit to the Antipodes
evei-y 10 weeks. First unit on the
new setup sails May 29 from the
Coast on the Mariposa, with Nell
also sailing at that time. A pre-
vious unit picked up by Neil per-
sonally left two weeks ago.
According to present booking ar-
rangements, every troupe going to
Australia will get a 10-week guar-
antee, with Tivoll holding two ad-
ditional options of 10 weeks apiece.
All transportation is paid.
Included in the troupe sailing
May 29 are Forsythe, Seamon and
Farrell, Ruth Craven and Ted
Leary, Flo Mayo, Armand and Llta,
Moroni and Carllll, and Dave Mona-
han.
Neil arrived here on a talent hunt
a few weeks ago.
Mrs. Norman Selby No. 1
Asks 12iG Back Alimony
Norman Selby (Arlene and Nor-
man Selby), currently with 'Caval-
cade of Music' unit, has been or-
dered to appear before Justice Ca-
rewe in N. Y. Supreme Court May
27 on an application for a contempt
of court order for his failure to pay
his first wife, Mrs. Gudrum Selby,
back alimony aggregating $12,400.
According to a court order in 1927,
Selby was to pay his wife $30 week-
ly. Present application also asks
court to compel him to file a surety
company bond to guarantee future
payments.
Lastfogeis Go West
Abe Lasttogel of the William Mor-
ris office, accompanied by the mis-
sus (Frances Arms), left for Holly-
wood yesterday (Tuesday) on a
periodical business trip.
He'll et'ay most of the summer.
NVA Returns Indicate
Net; Fund Mulls Other Means;
Report Sponsored Pic Favored
EVA LE GALUENNE AT
N.Y. CAPITOL FOR $3,500
Eva I.eGallienne, at $3,500, takes
a flier in vaude at the Capitol, New
York, for one week starting Friday
(24). Deal was set by A. & S.
Lyons. George Jessel and Gertrude
Nlesen also on the bill.
Miss LeGallienne, with a male In
assist, will do a sketch, 'The Open
Door.' Pic on the Capitol screen
that week will be 'Girl From 10th
Ave.* (AVB).
Miss LeGallienne played a vaude
date once before, but two-a-day at
the Palace eight years ago.
miES' SHOW
ADIEUS TO U.S.
Pittsburgh, May 21.
Clifford Fisher's second edition of
his Folies Bergere unit, tagged
'Hello, Paris,' folded here Thursday
night (16) after two-week stand at
Stanley, with troupe sailing from
New York Saturday (18). Couple of
French clothes-horses and Karln
Zoska, Russian dancer, remained in
this country to go Into French Ca-
sino on Broadway,
Unit did good business every-
where, doing around estimated $55,-
000 with 'Q Men' during Its fort-
night stay at Stanley. Collected ap-
proximately $35,000 the first week,
a record around here for the last
four years.
Fisher Intends to recruit another
unit abroad for a summer run at
the Chicago Casino.
Mrs. Anger Injured
Mrs. Mary Anger (Fair), wife and
former stage partner of Harry An-
ger, now a unit producer, was pain-
fully injured Saturday (18) In an
auto collision in Baldwin, L. I. Mrs.
Anger sultered a fractured nose and
cuts. Her two-year-old son and sis-
ter-in-law, also In the car, were un-
injured. Her mothcr-ln-law sus-
tained a fractured ankle.
Anger and his sister were both
hurt two years ago in an auto crash
on Long Island, with the former
actor bedridden for months as a
result.
Waters for Par
Ethel Waters Is going vaude for
Paramount, opening at the Chicago,
Chicago, June 7 and then going to
the Michigan, Detroit, June 21.
Colored warbler set by the Wil-
liam Morris ofllce.
Coast Vaude Perks, but Bookers Can't
Get New Acts to Come Over Mountain
Los Angeles, May 21.
Scarcity o£ vaude acts has Coast
liookers worried sick, with the vaude
theatres looking for an out unless
talent becomes more plentiful. In
the past two years the Coast de-
fenders — those acts that played Pa-
cific Coast houses week in and week
out — have become a nightmare to
both theatre operators and audi-
ences.
-Most of them never got over $200
weekly, no matter how many bodies
were in the act. Bookers complain
that acts selling at from $200 to $400
weekly are impossible to get out
here. There's nothing between tur-
key talent and presentable offeriiig.s.
Lack of acts selling at the In-be-
tween figure Is tough on budget h,
with few bills In Coast hou.se.s pay-
ing over $1,200 for shows of four or
five acts. That means a $100 openei-,
a $200 deucer and a $300 avcr.TKi-
each left for the other three aclH.
Six Weeks, No Acts
here's six full weeks on the
r,,nKt, Vancouver, Seattle, Porllan'!,
San Fiani.i.sco and Los Angeles.
With the Orpheum Denver now
playing vaude, that makes a break-
ing point where acts coming west
can at l';.i;;t get gas money. Out.side
ot those mentioned, there's another
two weeks of two and three-day
stands. It's no bargain for anybody,
but it's work.
However, local booker.s have been
unable to got acts playing an.und
the midwest to make the ctos.^-
mountain hop for the limited time
ofi'ercd here. Result is that bookers
are haunting the dance, anroljatic
and dramatic schools for smallles
who will Improve the looks ot the
i'cnst d''f'-n(lei-s. Acrobatic .s-f;ii-)OlK
;Uso hi.lp out, but none of it a ount.s
to much.
Booker.s have triod to sell vaude
to several other houses on ihe Coast*
hoping th;a eight or nine v.cek.i
might attract better talent, b'Jt li'.s
no go. TlieatrcH look at what is
:nail;ible, jind can't figure how an
e.flra foilnigfit will improve mat-
KTH uc
Incomplete returns on the NVA
Fund drive up to yesterday (Tues-
day) evening indicated the total in-
take will bo in the neighborhood of
$85,000. This includes proceeds
from five benefit shows held Satur-
day night (18), contribution of 10%
of their Monday (20) gross by
2,223 theatres and cash contribu-
tions by 205 other theatres. Bene-
fit shows are still to be staged in
Lios Angeles and San Francisco and
probably will go on .this coming
Sunday night.
With $85,000 or thereabouts ob-
tained through efforts of the NVA
Fund committee thus far, about
$150,000 is needed and will have to
be raised by other means. -NVA is
pretty well set against plate pass-
ing. Major companies are con-
sidering a sponsored screen short
among other propositions, and are
said to favor the picture idea at
present
Film, aa proposed, will be pro-
duced CO -jointly by the major
studios in Hollywood, with each
contributing its stars and sharing
in the cost of a director and writ-
ing and production staff. Produc-
tion would take place at one studio,
to be selected.
Easy to Sell
Belief is that a well made short
with strong names' and sufllclent
entertainment appeal, would easily
be salable to a commercial sponsor
for an amount sufllclent to care for
the NVA's needs for a year.
Theatres which contributed to the
NVA Fund Included 758 indepen-
dents. Circuits participating, along
with the number of houses each
turned over for the drive, were:
Loew, 119; RKO, 109; Skouras, 411 j
Paramount. 610 (including partner-
ship afnUates), and Warners, 421.
Circuits making cash donations
instead of the 10% of the gross In-
cluded Bbttcrfield, Huffman, Gi-
braltar, Black Hills, Syndicate The-
atres, Dominion Theatres, Brantoa
and Sparks. Largest individual
contribution was $1,000 from But-
terfield.
Week-end benefit shows, in addi-
tion to the big one at Madison
Square Garden, New York, were
held in Cleveland, Washington, Bal-
timore and Detroit, Around $10,000
was raised from this source. Shows
scheduled for Boston, Chicago,
Pittsburgh and Philadelphia were
called off for various' given reasons,
mostly inability to round up the
necessary talint.
New York show, staged in con-
junction with the state Masonic
clubs, played to more than 10,000
people and was described by old-
sters present as the most striking
spectacle for charitable purposes
and done on a strictly Impromptu
basis, that they could recall.
Who Appeared
Artists that appeared included
Phil Baker, Oracle Barrie, Al Bernie,
Frank and Milt Brltton band. Buck
and Bubbles, Emery Deutsch, Gus
Edwards, Jay C. Klippen, Floyd
Gibbon.H, Gordon, Keed and King,
Harry Her.shfield, Victor Moore,
Gertrude Ncisen, Rooncys and Tlm-
bcrg.s, Saxon Si.sters, Sophie Tucker.
Rudy Vallee and Alice White.
Many other names in to.wn had
promised to appear but didn't show.
However, Considerably more fla.sh
than most benefits c6ntain made up
tor the name lack. Complete sin.'i-
ing ensemble from 'The Gieut
Waltz,' the I'.oclcetles from the
R. C. Music Hall, lines from the
Paradise and Hollywood restau-
rants, along with specially people
from both pl;ices, and the whole
troupe from the French Casino gave
the show a spectacular wallop lhat
kept the well-lilled (Jardon on edge
'way p.'ist midnight.
A jiu Jitsu and Japanese Judo ex-
hibition opened the show. Later a
flock ot sports celebs took bows,
among thorn Jack Dempsey, Tony
('anzoneri, .lohnny Dundee, Benny
Leonard, Dick I'isehel, fJenny Fried-
man, Joe Louis and Irving Jafteo.
Amelia Kavhart and CMyde P; '-
boi n took bends for aviation.
William -Uoiri.':. Jr., and Boris
Morros were in charge of the show.
Kddie Paul conducted the orchestra,
I'liy-ical arrangements weri; han-
dled \,y the .Masons, who iilaecd the
(Continued on page DC)
50
VARIETY
VAUDEVILLE
Wednesday, May 22, 1935
NEW ACTS
MARCO'S REVELS (18)
Music, Songs, Dances
20 Mins.; Full (Special)
Academy, N. Y.
Tochnlcally this Latin flash Is
bad, but there's enough color and
dash In the mass presentation to
make it interesting. According to
U. S. standards the dancing lacks
finish, voices are wobbly, and the
music is harsh. However, the cur-
rent voguo for anything smacking
of rumba rhythm permits It to go
places.
Act Is embellished with a large
cast. Orchestra numbers 12. There
are three fcmme soloists and two
male hoofers, and then the band
leader himself. All are decked out
in bright Spanish costurries, set
against" a riotous back-drop of bril-
liant hues. Most of the traditional
Spanish dances are incorporated
Into the routines. Serapes are
swung right and left, the gals step
daintllv around a wide-brimmed
sombrero and' tlirow in some cuca-
racha hotcha for good measure. The
Rochas specialize in the jarabe step,
which Is pure native stuff. Jose
Barallon handles some off-key tango
warbling. Rolf and None .contlnue;
the heel-cllcking business. Juliet
manipulates the castanets, and
Diana chants In the Spanish tongue.
None of it is particularly good, but
the energy totesed In is contagious.
Band, though, is at its best when
playing straight undiluted rumba.
No personality stand-out in the
act. '
SAMMY WHITE
With Beatrice Curtis
Dancing, Comedy
16 Mins.; One
State, N. Y.
Tlie experience that each haa had
is of no little help to both mem-
bers of this new vaudeville act.
Sammy "White and Beatrice Curtis
have been partnered for only a
couple of weeks, but their turn at
the State this week runs as smooth-
ly as "Dr. Kronkheit.'
"Wlilte is going to surprise a lot
people who've seen him for years as
the, eccentric dancing half of Clay-
ton and White, and Puck and "White.
Now he seems to have found him-
self all over again, and after all
these years, as a comedian who can
mugg and talk his way to laughs.
On the hoof he's still aces.
In Beatrice Curtis, White has a
foil whose singing and dancing
talents are not strong, but who's
lovely to look at and a finished stage
performer. They make a swell
vaudeville combination.
Cross-flre, a song by Miss Curtis
and a double dance consume the
early part of the act. White then
takes the stage alone for about five
minutes of comedy stepping, doing
four numbers of which two were
encores at this house. He could
have remained on for several more
as far a.s the Stqite audience was
concerned.
They don't come along this good
verv often. Bige.
CHAMEY FOX
Artis'ts; of the Dance
Opened CLVB DEAUVILLE, 9an
Francisco, . After Record Dreaklnf;
K«n of 42 Weeks at JACK I.TNCIi'3
lintel AdelpIilQ.
THREE KANES
Acrobats
8 Mins.; Full
Academy, N. V.
With a little more class; this
perch act would be above average.
As It stands- now, some of the best
stunts never quite make the grade
due to uneven routining. Maybe
It needs work.
Two male performers do all the
work. One supplies the muscle
power, holding the tall perch aloft
while the other one executes dif-
ficult feats in mid-air. High spot
is when the top man removes the
foot-loop and stretches out minus
any mechanical assistance. Femme
member announces the last bit. An
opener that should click after It gets
going better.
ELLA LOGAN
Songs
8 Mins.; One
Academy, N. Yt
First thing to note about tliis
diminutive songstress Is her attire,
It being a dashing sports outfit In-
stead of the usual evening gown
■with long kerchief accessory.
There's a reason for this Informal
appearance as the comedienne sends
home her songs In rowdy fashion
and with verve. At times she sug-
gests Zelma O'Neal, but this gal
has enough distinction in her own
right to deliver.
She has appeared In nlteries
lately. Her hand movements are
bad at times, having a hankering
to overdo the thumb pointing busi-
ness when singing. Her pipes carry
a baby quality and are pitched low.
When she sings she shoves her
natty sports hat all over her head.
It's good, but overworked. Peppy
personality best suited for musical
comedy or club work. Audience
went for her.
TWO VALORS
Balancers
6 Mins.; One and Two
Loew's Orpheum, N. Y.
These two femmes give an inter-
esting performance In' balancing
each other, standing or reclining.
The topmounter displays a sense of
proportioned showmanship and the
understander contributes an un-
usual quality to the performance by
his- contortionistic ability to coil
and twist his limbs Into reverse
perches for the upper level lad to
work upon.
Open in one and clad In pencil-
striped blue over wliite flannels,
switching quickly' after the first
couple of tricks to two to do table
work additionally. Here tliey doff
their coats to reveal yellow golf
shirts. They were well received
when caught as an opener, and they
rated the applause. Shan.
HOWARD HILL
Archery
10 Mins.; Full (Special)
Paramount, Seattle
This act follows state rights pic,
'The Last Wilderness" (45 minute^^,
wild game opus, which thrills and
impresses as genuine. "Buffalo, bear,
deer and lesser animals shown in
their haunts, with Hill in -the film
doing some bow and arro'w killing,
with its purpose well explained so
as "not to cause resentment.
Hill Is a strapping six-footer wHo
looks as though he could pull a bow
and live up to claim of champion
game archer of the world. He ex-
plains technique and marknianship
in a way that gets across. Then he
does some target shooting, with the
target placed at an angle to bring
it mighty close to a coupla plants
in the band on s,tage. This adds
to the thrill, the lads showing con-
fidence in Hill's aim.
Some speed and trick shooting
adds variety. Novelty of the act,
combined with the pic, makes it
rate okay. Trepp.
WANTED FOR
PRINCE OF WALES
THEATRE, LONDON, W.
Novelty and Specialty Acts; Must be
suitable for West-End, or useless.
Also Designs of Stage Settings and
New Ideas, for Revue.
Acts playing New York will be seen.
Write or Telephone —
ALFRED ESDAILE
Managing Director
C/O PARK CENTRAL HOTEL
NEW YORK
VIVIAN BARLOW
Mimic
5 Mins.; One
Hipp, Baltimore
Several Sundays ago this lass got
Inning on Major Bowes' amateur
hour, and with this date steps into
vaude for first time. She did par-
ticularly well when caught. Work-
ing in a unit, with vet Bob Hope to
stand by while she toiled into the
mike. Kg helped her plenty by pres-
ence, probably, but she display?
plenty signs of developing. At least
she doesn't appear a rank simon-
pure. However, she is entering
vaude with group of imitations
when that sort of work has been
dealt to death past several years.
She ' stages . a scene in a nitery,
with Zasu puts m.c.'ing and in
troling guests, each of whom do a
spiel. Mae West, Katharine Hep
burn, Beryl Mercer, Lionel Barry
more, Garbo and Una Merkle are
Included. Miss Barlow might do bet
ter if she acted out each character
more. Could expand repertoire a
bit also.
Quietly dressed.
HASLETT and TYNER
Songs, Piano
11 Mins.; One
Loew's Orpheum, N. Y.
A capable woman pianist and a
blonde male baritone comprise this
two-act. One fact which draws
enthusiasm for the duo is that
neither of the performers make
any announcement, sticking to their
particular and individual talent of
"singing or piano playing.
Songs are the usual pop num
bers, and, although a mike Is util-
ized for the voice, part of the turn
it is handled intelligently and not
slamesed with the performer, some-
thing different from most singing
acts nowadays. A piano solo in
terludcs and the singer's spot shifts
to their own prop, a neon light ray
of red and blue over the piano dur
ing the music numbet. It's also
different. Deuced and received
okay when caught. Shan.
RAY, RICH and WILLIS (3)
Comic Acrobats
8 Mins.; One
Academy, N. Y.
Trio, two men and a platinum
blonde, specialize in falls for the
most part, ranging from fast action
to slow-motion. Knockabout antics
also includes a bit of stepping, but
it, too, ends up in a iloor tussle
Threesome then does imitations for
a change, but gets socked in the
face with a flour-bag tossed over
tho footlights from the pit. The gal
is chased a lot around the stage, too,
but for what gag is rather tough to
explain. Group appears In street
garb.
Act in trey spot on the currcn
program. Material -skimpy for
much attention right now.
UNIT REVIEWS
^ RIO NIGHTS
(ORPHEUM, LINCOLN)
Lincoln, May 11.
Billed as 'A Night in Rio de Ja-
nlero,' this unit is a novelty as-
sembly from start to finish. Cos-
tumed to. fit the occasion and at-
mospherically backed by Phllllppe's
Argentine Marimba band, appear-
ance from the rostrum is okay. But
show works in some tap dancing
which would have been better re-
placed by folk stuff.
Opening Is on the band and
Romero and Maria doing the 'El
Jarabe' with the entire company on
stage. Makes for a lot of color and
motion setting." A diz dance, Lewis
and Girl JFrlend (dummy), next, gets
cm laughing, although he puts a
little too much smoke on .it. Pop-
palardo trio, fiddle, accordion and
string bass, comes out for numbers
at this point. Blonde, a looker, sells
okay on" the accordion.
Antonito, wire artist,'- works fast
and never . slips, which wins him
an excellent hand. Almost wrapped
em up on this supper show. Marl
Landa comes on next' with 'impr.es-
slons' of an American tap num"ber
by a South A. gal. "In the first
place she doesn't look S. A., and,
second, tap Is .out of line with this
show. A band number follows and
then Ethel ond Lewis, adagio, have
sotno new tricks.
Delgado, an m.c. who applauds
too much, opens with a Spanish
tune, and makes way- for a Russian
dance duo, another act with no place
in this show. Romero, Castanet
clapper, brings the show back to
Rio and the Gasca Troupe, circus
act, runs it into a fast finish. Gascas
work on big balls and do a lot of
iron jaw. Finale trots 'em all on
stage.
Show is owned by Bill Arms, and
managed on the I'oad by Carl Miller.
Running timia Is 50 minutes when
hitting right. Barney.
NVA's $83,000
(Continued from page 49)
big raised stage in the center of tho
north side of the Garden, as a re-
sult of which half the customers
found out what the closing acrobats
at the Palace used to feel like. They
saw nothing but backs.
Hollywood, May 21.
NVA picked up around $1,700 in
the L. A. area. Biz was off, with
deluxers grossing $6,800 on the day,
Paramount topping with $2,400.
Circuit houses accounted for
$10,000.
ONE HOUR WITH YOU
(SHEA'S, TORONTO)
Toronto, May 13,
Unit is built around the Canadian
Debutantes, femme band. After a
Buffalo break-In, It still needed
pruning.
Chief offenders are Wilbur Hall,
comedy instrumentalist, and Joa-
quln Gary, male warbler. Latter
particularly was at fault in taking
encores.
Selling point of 'One Hour' is the
band. This was assembled by Kath-
leen Stokes, organist at Shea's Hipp,
aild has been playing dance dates
in the surrounding territory both
here and across the border. Tho
14 Debs are not just another girl
band.- They stand out- in solo and
ensemble work,' although a little
more brass Is needed.
Fred Vopnl has been piloting the
orc.h and assembled the coin for
the' new unit, with Dave Bines con-
tributing a 12-glrl line. The wil-
lowy .and titlan-haired Loretta Den-
ntson '.la band leader, with Miss
Stokes retria'lning Q.t the Hipp while
her outfit Is on tour. No coin ap-
parently spared In costuming aiid
mounting, although the overhead
should be within ' reach of must
houses,
Elaborkte modernistic sef'ln black
and silver has a huge crystal chah-
deller as central feature arid " lends
a flash during light effects; Whole
unit spells class, not only In tho
band offerings and the personality
of Miss Dennlson, but In the pre-
cision of the Bines line and es-
pecially in the flash combo of Kaly,
Katya and Kay. Such good points
should - not be endangered by en-,
core-grabbing th,at spoils the pace.
Opens in full stage, with the band
on" travelling tiers, backed by the
house band. Femmes later prove
that they can str.nd alone, although
most of the time they stay in the
background. Line is on for open-
ing in white skirts and red jackets,
band ditto. Usual routine tap fol-
lowed by Horton Spurr for comedy
leaps, tumbles and neck falls. This
registers. Gary next for a pop med-
ley and vocal Imitations that score
on delivery and business and then
are spoiled by overstaying. Line
bade for . ballroom routine, half
In tails anu toppers and the others
in crimson g >wns, for tricky forma-
tions. Then Kay, Katya and Kay
for an acrobatic-adagio doll dance
that socks, and back In a modern-
istic rhumba with the line on for
finale.
Wilbur Hall is the comedy in-
strumentalist, clever but too gen-
erous with his time. Another line
routine with light transformations,
then Prosper and Marat are on for
a risley act that draws heavy ap-
plause, and company roundup for
tinisb. McStay.
Marcus Loew
BOOKINGAOENCY
General Sxecutiue Offices
LOEW BUILDING
AN N EX
leO WEST* 46^" ST*
BRyant 9-7800 NEW YORK CITY
J. H. LUBIN
QKNERAL UANAGEB
SIDNEY H. PIERMONT
BOOHINO MANAOEB
O
X H K A nr R E S
1270 SIXTH AVENUE
RADIO CITY NEW YORK
ERIC F»HILJVIORE
SENSATIONAL
EUROPEAN
JUGGLER
JUST RETURNED FROM EUROPEAN ENGAGEMENT8 15 MONTHS' TOUR OF ENGLAND— GERMANY— SWITZERLAND AND FRANCE
Personal Representative: PERCY MOORE. State Lalifl, BIdg,, Chicago
Wcdnesdajr, May 22, 193$
SI
Memories of Hanunerstein's Crop
Up, Though It's the Rialto's Wake
By JOE LAURIE, Jr.
Ben Schafcr predicted It yeavs
ago. It was the time -when Don the
, Talking Dog wag booked for Hani-
merstelns. Ben, who had a natural
Hebe dialect, ran up all excited to
the boys at Dowllng's and said,
'Boyes, ken you beat it. Hammer-
etelns Is commlng don." We told him
he was nuts. He said, 'Come and
I'll show you.' He took us to the
corner, where a three-sheet stand
Btood. 'There It Is — read It lor your-
selves,' said Ben, pointing — 'Ham-
-merstelns — Coming — Don.'
And so it has come to pass. I
was there at the wake last "Wed-
nesday (IB) night. Everybody was
there.
To the youngsters It meant that
this was the last night of the Rlalto
...It wag to be torn down to make
room for a modern theatre... to the
old timers It meant much more than
the Rlalto being torn down... It
meant Hammersteln's. . .The Corner
...passing on... It meant another
mile-post In vaudeville history be-
ing torn down.
Arthur Mayer, the lessee, and Kd
(Bishop) Lenlhan, the manager,
had eats and drinks for the boys and
girls... we ate, drank and remem-
bered. . .remembered when Ham-
mersteln's was the show spot of the
world. . .remembered the boys and
the girls who would gather at The
Corner and talk shop. . .remembered
the time when Walter C. Kelly was
booked on the same bill with Wil-
liams and Walker... and he refused
to go on because they were colored
and hpadllnlng. . .you see, Walter
was billed as the "Virginia Judge...
It was a great piece of publicity...
and Willie Hammersteln played it
up for all it was worth, with the re-
sult that the place was packed for
Williams and Walker and also
jammed for Walter Kelly when he
headlined there the week after.
The 'Killers'
The old timers gathered in groups
...they drank and recalled the time
when Willie booked the two girls
that shot W. E. Stokes, and when
■omeone asked Jim Thornton what
he thought of the girls' act, he said,
'They will have to kill someone to
»et next week.'
They recalled the time when Con-
sul the Monk was headlined and tak-
ing Blck was replaced by Marshall
P. Wilder... and someone said,
"Look, they got Consul doing a mon
©log'.. .Someone remembered the
time when "Willie first played 17 acts
...and Bert Hanlon, who worked
with Bill Morrisey those days, was
seen hurrying to the theatre at 2
». m 'What's the matter, Bert?'
...'I have to hurry and make up,
we're o.i number two.'
We talked about the dice games
backstage. . .they got bo big we had
PAULINE COOKE
1674 Broadway
BOB RIPA
Week Mar Hth
OBPrnCU-M, MNKKAPOLIS
COOKE & OZ
SAMMT
PATTI
LEWIS MOORE
THIS WKEK (MAT 17)
LOEWS CENTURY, BALTIMOHE
Manigimcnt JOHNNY HYDE
TRACY and VINETTE
Now Filming in
CORSICA. SPAIN
DOROTHEA ANTEL
tza Weit T2nd St., New York City
Birthday, Everyday, Convalencent
Oreetlng Cards
In Boxed Assortmentg, IS exclusive
and original cards to tbs box,' 11.00.
Special discount on large quantities.
"Write for Particulars
to move thoni to the >lcniiitaire. . .
of the time when Solly l^ec, the
doorman, sung a couple of songs...
and the boys gave him sucli a hand
he pot stasestruck. , .but came back
to the door in a few weelis. We
talked about Loney Haskell, who
acted as m. c. and how he put over
the talking dog... of Arron Kessler,
the smallest manager in the world.
Wc spoke about the Old Man...
Oscar Hammersteln. . .what a figure
he made with his high silk hat and
cane. ..what attention he would at-
tract and what a grand showman
he was. ..one of the greatest space-
grabbers of all time... we spoke
about the rail-birds. . .Monday mati-
nees the boys would stand at the
back of the house and give the new
acts the once over... they could
'make' or 'break' an act.
If you were a hit... you could
write your own ticket with Willie. . .
anytime you had an open date ail
you had to do was to move In your
trunk. We spoke about Hammer-
stein's Guards. .. Rice and Prevost,
Genaro and Bailey, Colllns_ and
Hart, George White and Benny
Ryan. . .Mclntyrc" and Heath, Jim
Thornton, Walter C. Kelly, Smith
and' Campbell, Hoey and Lee... we
spoke of Cliff Gordon, Hyams and
Mclntyre, Conroy and LeMalre, Mc-
Waters and TysonI Long and Cotton,
Eva Tanguay, Fred Nlfelo, Frank
Fogarty, Geo. Fuller Golden. . .Ryan
and Ritchfield, Tom Lewis, Lee Har-
rison and Harry Kelly, The Keatons,
Four Mortons. . .Four Cohans. . .Five
Columbians, with Marilyn Miller
playing the drums and doing a lit-
tle dance... Avon Comedy Four...
Primrose Four, That Quartette and
The Quartette. . .Eddie Leonard and
the Field Boys... Solly "Vioiinsky
with his imitation of a picture house
piano player, Rooney and Bent...
Herman Tlmberg and Schooldays
.Donovan and Arnold, W. C.
Fields, Felix and Caire, Harry and
Eva Puck. . .Snyder and Buckley
(he did the first one-man band).
The terrific hits, Hoey and Lee, Nat
Wills, Raymond and Carvalry and
Ben Wel^h were.
All Laughs
It was all laughs. ..nobody wor-
ried about landlords, bookings or
units. . .There was always a new
wise crack by Johnny Stanley and
Scamp Montgomery. . .The Corner
was full of life... Maggie Cline,
Annie Hart and Lillian Russell
walking by arm In arm... Geo. M.
Cohan with his bamboo cane and
straw hat on the side of his head
...Louis Welsey with his cloth top
shoes. . .Corse Pay ton In a puffed
tie... James J. Morton and Gene
Hughes discussing champagne with
Al Sanders. , .Tommy Gray, Junle
McCree, Wilson Meisner, Felix
Adler, Ren Wolf and Ren Shields
...all standing on the Corner...
they threw away enough wise cracks
to put out a dozen units.
We thought and talked of all of
'em... no wonder there was a scrim
before the eyes of the old timers
. . .We spoke about the Roof. . .what
a spot... do you remember the milk
maids ? ... The legless woman ? . . . and
the cow?... I forget the cow's name
...but names don't matter. . .they
even changed Hammersteln's to the
Rlalto... the old corner had many
friends . . . they always shQW up at
deaths... you see on can reminisce
at funerals. . .They drank, they ate
and they remembered. . .They didn't
sing Auld Lang Syne... they Just
hummed It to themselves when they
walked out.
I asked Ed Lenlhan for the old
stage door... he said, 'Sure'.., and
I felt that Hammersteln's willed me
a priceless piece of Jewelry. . .The
stage door that the blue bloods and
aristocrats of vaudeville passed
through. . .maybe someday I'll build
a theatre around that Btage door
...but It will never be a Hammer-
steln's. . .that's gone... It followed
Its Sweetheart. . .Vaudeville
Dr. Paul Czinner, who directed.
That's a contractual must, the Ger-
man girl insisting that her hus-
band must direct all her pictures.
Top Gaumont-British salary goes
to Jack Hulbort and Cicely Court-
ncidge as a team on an unusual
three-year deal. Stars' paper calls
lor throe pictures each per year at
$500,000 per year for the sextet.
Couple is Mr. and Mrs. In private
lite.
Actual top Gaumont salary cur-
rently gnes to George Arliss on a
three picture deal. First of the trio
was 'Iron Duke,' with two to come.
Arliss gets $125,000 per picture on
this trio plus income tax and
agents' commissions.
JeEsle Matthews' BOG
Another stiff salary check in the
G-D outfii KOi-s I I .lorfsic Muithew!-.
Miss Mutthows i-t'contly turned
tlown $50,000 a i iOlur,' from Radio.
Slic's getting nov.liere near that at
homo, which partly duo to the
fact that she's ivjrlcing out .in old
contract. But )iov ^li'iO.OOO contract
for nine pictures is not to be
sneezed at, at that. Her b.o. rating
ha;; gone up considora'oly since star-
rin.^- In 'i^versrcon' and understand-
ing from London is that G-B is
plenty worried about renewal and
will have to raise the ante consider-
ably.
British Inlernational Pictures
doesn't pay that kind of coin, but
stretched the bankroll a bit to give
Lilian Harvey $35,000 for one pic-
ture now in production. There was
an option for three more at the
same figure which. It Is understood,
will not be picked up. JIIss Harvey
returns to Berlin's Ufa.
Another big B.I.P. salary is to
Richard Tauber, German tenor, who
gots $50,000 per picture l)ut v,-ith
no option strings.
Jack Buchanan i.s anotiier top
coin Britisher filmcr. as a deal
with British & Dominion calling for
$50,000 per film, but gets a percen-
age of the gross on top of that.
Leslie Hciison, Frances Day and
Sydney Howard are other big coin
British filmites, though nowhere In
tliat $1,000 a week or more class as
yet. But practically all the Brit
companies are ready to offer those
salaries to American names when
they want them.
Eng. 's Fancy Coin
(.Continued from page 1)
okay if getting that figure plus 5%
of the gross. In London Miss
Bergner doesn't get that much, al-
though her last picture for British
& Dominion, 'Escape Me Never,'
brought her |100,000 cash plus ei
separate salary for her husbanfl
In grateful appreciation to all the
MANAGERS of AMERICA'S
LEADING THEATRES
who have given me
CONSECUThVE BOOKINGS
from
September, 1934 to May, 1936
EDDIE
PEABODY
wishes to rest . . . swim . . . vacation . . .
pick oranges at the Peabody Rancho,
Riverside, Cal., until Aug. 30; then full
of pep to start the new season at the
ORPHEUM (f"r^a'-nke) MINNEAPOLIS
I wish you good friends to know how
I appreciate your confidence in me
MORT SINGER
ARTHUR WILLI
BILL HOWARD
LOU LIPSTONE
CHARLIE OLSEN
Loads of thanks to the best
'agent, representative and
manager I have ever had
FERD. SIMON
RKO Building
Radio City New York
Re-Elect
ROOSEVELT
1936
52
VARIETY
Wednesday, May 22, 1935
Variety Bills
NEXT WEEK (May 24)
THIS WEEK (May 17)
Niimorala in connection with bills oelow moicate opening day ot
show, whether full or split week
RKO
NKW YOBK CITV
rnliice (24)
Eno Tr
I'-unny Doners
Be/: Walton
Dan Dare Dancers
(One lo nil)
(17)
Jeiin Ueveraux Co
Bobliy May
Taninr.i
■West & Pago
6 Ue Cardos
Cus Arnliclm Bd
fjoorgle Tapps
(17)
Sylvlu Manon Co
Hylvla & Cleiupncc
John * M Mason
Johnny Perkins
Rublnoff
CtEVELANl)
rnlace (24)
Guy Lombardo t>rc
(17)
Homer Honinino
OFFICIAL DENTIST TO THE N. V, A.
DR. JULIAN SIEGEL
PARAMOUNT BUILDING
Thli Waok; Mildred Emerson; Ann Elmer
Arnilemy
iHt halt (24-27)
4 Delcos
Gua Mulcay
Radio llamblers
Senator .Murphy
VirK'inla ISacon Cf>
2a half (-28-30)
Lar^e «t Morgner
Roy & Evelyn
John J'^ogarty
iliUs & Martin
Don Lee & Louise
id hair (21-;!3)
Olynipla P Winners
Ames & Arno
Jag!; Fulton
'.•;ilm' Timblln Co
^latilson's Rhythmii
RIIOOKI.V'N
Alhec (21)
Jc-aii Devcraux Co
Lo Paul
;t -\ Sis
Harry Savoy
Mangcan Tr-
(IT)
Eno Tr
Ada Brown
Lew Parker Co
Eddie Peabody
Adair & Richards
^ludlson
1st half (2r>-2iJ)
Ivor Ivans
Lew Parlter Co
(Three to nil)
CHICAGO
Fiilnre (24)
Gene Sheldon
J & E Torrcnco
Allen i lient
Harry Savoy
Guy Lon'ibardo Ore
1)A\'T0N
Colunlul (17)
Hebe Barri Gls
Petch ;i Deauvllle
Vic Oliver
John Fogarty
Uarge *: Morgner
Helen Hunan
DETIIOIT
Fox (24)
Sylvia iManbn Co
Mary Small
Jack Gv/ynne Co
Sylvia & Ocmenco
(17)
Qua Arnhelm Bd
Gcorgle Tapps
J it E Torrence
Gene Sheldon
Frankie Connors
JIINNEAl'OIIS
Orplivnm (24)
.Honey Fam
Demarcst & Sibley
CUristensens
Mells Kirk & H
Rublnoff
(17)
Bob Rlpa
Jerry Co
Frr.nk Gaby
Mary McCorn)Ic
Willie West & M
STRACtSE
Keith's
1st half (24-26)
Amos 'n' Andy
NEW YORK CITY
Itoulevnrd
let half (24-27)
■Wlnfr'd Harvard Co
Bee & Hay Gorman
8 Fonzalls
Charley King Rev
(One to nil)
Oritheiim
' Ist half (24-27)
8 Public Enemies
Cddlc nio Co
Drtt Cpooker Rev
(Two to nil)
2d half (28-30)
Marcy Bros & B'
Radio Ramblers
Sunshino Sammy Or
(Ono to nil)
Vat Iso (24)
Ed TiOwrey
Pesgy- Flyrin
(0»n ,to f^ll)
'State (24)
Earl Carroll's Rev
DROOKLYN
Outes Ave
1st half (24-27)
t Valors
"Verna Burko
Panav The Horse
Rosifio Alls Co
Eunshino Sammy Or
2d half (28-30)
S Public Enemies
Ed.lio Rio Co
D Crooker Rev
(Two to nil)
Melropnlltnn (24)
3 Kanes
Young Worth & W
Slpgel & Marsh
Cookie Bowers
Wilbur Cushman
California Rev
Viilencla (24)
Geo Olsen Ore
Ethel Shutta
AKRON
I^oew's (24)
Cab Calloway Ore
BAI-TmORE
Century (24)
Ilacltett & Trlcsault
Dolly Kay
Eddie Hanley
Sctilepperman
Calif Collegians
BOSTON
Orpheuin (24^-
Chappell & CarltDii
Peggy Calvert po
Stratford & M'yb'ry
Oloyn Landrlck
Gold Raye & C
Toyland llov
JERSEY CITI;-.,
I.,oew's (24)
Betty Jane Cooper
l/alhrop Bros
Joan Abbott
Edgar Bergen Co
Jerry Mann
Thomas 5
NEWARK
State (24)
Rector & Doreen
Joseph Martin
Stone & Leo
Harry Burns Co
Jack Lenny Rev
WASIUNOTON
Fox (24)
Don Costello Co
Lewis & Moore
Myrt & Marge
Jackson Irving & R
ABKRUEEN
Orplieum
1st half (31-1)
Rio Nights
Del Gardu
Luis & Etiielda
Gascas
Adelia & Romero
The Ganchos
French Sis
Roper's Marimbas
A^tlAIUMX)
Enir
1st hall' (23-27)
Paris Nishts
5 Tanner Sis
PeeWce D'Adrlun
Hal Silver.
DeCouhte A Mnrle
Yvonne Muzctto
Carl Thorson
Le Marquise
French LeKlun Bd
GRAND at NC.'TION
Avalun
1st half (23-25)
^lelody Lane liev
3 Society Stoppers
Dorthy Roseile
Ginger Sutton
Eddie Cochrane
Cook & King
Loretla La Rue
l.>ortheu & Andre
It Shannon's Bd
JDAno i'AT.Ljj
rnriiniount
1st half (25-2V)
Champaign Rev
Elvira Tanxi & T
3 Tuinbloweeds
Graf <t Gary
McNeil Sis
Sid Marion
Millie Darlow
Csntu
Jean Graf
Chumpalcn Bd
I.EH1ST0X
Liberty
Ist half (31-2)
Elvira Tanzl & T
3 Rumbleweeds
Graf & Gary
McNeil Sis
Sid Marlon
Millie Dariow
Cantu
Jean Graf
Cavaliers Bd
UNCOLN
Orithriun
1st half (24-27)
Rhapsody Rhythm
Gleason & Allyn
Cropely & Violet
Chas Rellly Co
Bernlce Jarneau
H & B Clark
3 Rhythm Queens
Art Gleason'a Bd
OKtulHOMA CITY
Liberty
1st halt (30-2)
FootUght Frolics
'.Vanessa
JJuster & Verne
Betty Lee
Mftrlow Ii'ngd'n & A
Fort;y Sis
George Uoyale
C Co-Bds
Jimmy Read's Bd
PENDELTON
Rlvoll
°' 2d half (2C-29)
I'hlciigo Follies
Ches Davie
Emlle & Leone
Zang & Todd
LoRoy & Pals
Frank 'Peg' Jones
Francis Stanford
i:obby Bedford
Ginger Stovor
Wiley's Bd
mOENIX
Rlultu
Ist halt (.10-1)
Evening on B'way.
Rolsman's Co
BOSTON
SVIetrupolIInn (24)
Ozzio Nelson Bd
Radclift <S- Rocers
3 Randalls
F Hublnson & Bro
BUFFALO
ItufTiilu (24)
Aristocrats
Pickens Sis
Toniiiiv Martin
Frcil iSanborn Co
CIIICACO
C'hlcago (24)
Eton Boys
Dut hers & C'rr'l Sl>
Y<.rk i King
(17)
Niiin Olivette Co
3 Uhythm Kings
Joyce Rlemer
Sylvia Froos
Mnrbro (17)
'Rop Eye'
iVovak & Faye
Gladys & Ahoarn
4 Marvels
Orlenlul (17)
Prof Lnmhortl
Chester Fredericks
Stewart Sis
I.lobby Gilbert
Milt Douglas
Carlton Emmy
Mark Fisher
MIXNEAI'OLIS
State (24)
?*ylvia FrooH
ST. PAII.
rarntnoiint (24)
Coo GIvot
Warner
ELI/ MSKTII
Kit-/. (17)
B A I- leys
Loavltl & Loc'riw'd
Lamb & Lelltt
Fuiui-o Stars
PMIL.VDKI/nilA
Kiirl.- (17)
C Ploy's rtughou.so
PIT'J SISI Kfill
Stanley (24)
n-'i-ii. .Moroff Co
(17.1
I,U|..- \'f\f"/.
Puul Ash
I) & It Mi;rr-,.-
l:ay Sa\o
Hayos (Si S'ppi-1«-
K'l-eiio 2 Vic i^-
2 .Slngri-.H
KKADINC
.-\Ktur (17)
Vollow .Ifi'-kots
Ityan .<:• Uell
l<«h )l:ill
UiiK'i- Ki.-;ioi
w.\siii.\-<;'r(»N
Kiirlc C'l)
I' Whitc.'iian i '.
(21)
JJenny M^-i-uff Cn
Jack Randall t
Jay Howard
Togo
Frankie Starr
Ina Scott
SALT LAKE CITY
Victory
1st half (24-27)
Evening on B'way
Rolsman's Co
Jack Randall 5
Jay Howard
Togo
Frankie Starr
Ina Scott
SIOUX FALLS
State
Ist half (25-27)
Rio Nights
Del Gardo
Lul.s ic Ethelda
Gascas
Adelia .t Romero
Gauchos
l''rench Sis
Uoper s .Marimbas
TVISA
Rialto
1st half (25-28)
Footllght Frolics
Vanessa
.Huster & Verne
Betty Lee
Marlow L'ligd'n&A
.Simon Oeimar
Forgy Sis
George Itoyale
C Co-Eds
Jimmy Read's Bd
TWIN FALLS
Orpheum
1st half (30-1)
Chicago Follies
Clics Davis
Emlle & Leune
Zang & Todd
LoRoy & Pals
Frank 'Peg' Jones
Frances Stanford
Bobby Bedford
Ginger Stover
Wiley's Bd
VANCOUVER
Beacon (31)
Runnln' Wild
Gene Gory
Roberta
Johnny Dove Co
Lupe & Lewis
Sullivan Sis
Davey Jamicson
Klsye Tost
Jackson & Bl'cw'll
Gene Gory's Bd
WACO_
Orpheom
"1st halt ■ (31-2)
Paris Nights
6 Tanner Sis
PeeWea D'Adrlan
Hal Silver
DeCouhte & Marie
Yvonne Muzel.te
Carl Thorson ''
Le Marquise
French Legion Bd,
WALT..\CE *
Grand
lat, half (24-26)
Runnln' Wild
Gene Gory
Roberta
Johnny Dove Co
Lupe & T>owls
Sullivan Sis
Davey Jamiesoa
Elsye Yost
Jackson & Bl'ckWU
Gene Gory's Bd
WATERLOO
PnmniouDt
1st half (30-2)
Rhapsody Rhythm
Gleason & Allyn
Cropely & Violet
Chas Rellly Co
Bernlce Jarneau
H & B Cl.ark
3 lihylhm Queene
Art Glc«s.)n's Bd
Week of May 20
Atitorla D. H.
Mackay 2
Cnnterburr M. H.
Ist halt (20-22)
JIarkay 2
Fells & FranclB
2d half (23-21)
Bashful Boys
F & B Taylor
Dominion
Max & Gang
Murray & Mooncr
Carlyle Cousins
New Victoria
Alfredo Ore
Trocndero Cak
Houslon Sis
Low it ,Sknv
Olgo
Jack Daly
Maurice
CIIAOWKLL H'TH
Piilorti
Rhodes & Stephena
Dennis 4 & Rita
Pell & Little
CHEISEA
Pnhice
2 Harlequins
Murray .Moon*y
Co as booked
CLM'TON
Rink
Rico G '-v-^v Gls
EAST >IAM
Premier
Rhodes >ic Stephens
Dennis 4 & Rita
Pell & Little
Ei;«EWARE BD.
Gnind
Olrac & Lillian
Stanley d- Younn
Marcella Sills
ED.MONTON
Empire
Jr. JuhllCB Bd
HAMMERSMITH
Palnre
Chas Manning Bd
.lovers
Wilson Kepnel & B
IIOLLOWAT
Marlborough
Leon Cortez Bd
ISLINGTON
Blue Hall
1st hair (20-22)
Bashful Boys
F & B Taylor
2d half (23-25)
Mackay 2
Foil -& Francis
KILU|:RN
Grunge
Olrac & Lillian
Stanley & Young
Marcelle & Sills
LFWISIIAM
Palacfi
Bebe & Rene
M & K Nesbltt '
Bobby Howell Bd
LEYTON
Savoy
Afrlque
Fisher & ArlanI
French & Jerome
LEYTONSTONB
Blalto
Jr. Jubilee BJ
NEW CROSS
KInemn
Michel & Pola
DeHaven & Page
PECKHAM
Palace
Michel & Pole
DeHaven & Page
SHEPH'RDS BUSH
Pavilion
Chas Manning B>'
Joverj
Keith -Wilbur
Leon & Lucette
STA.MFOBD HILL
- Regent
Cortez Bl
STR.ATFOItD
Broadway
Afrlque
Flsbcr & Arianl
French & Jerome
STRBATHASI
Pulace
Bobby Howell Bd
Tarano & Hardwlclt
TOOTING
Oraiwidii
Peplno's Circus
.Max Miller
TOTTENHAM
Pnhice
Rico Gypsy Gls
WALTHAMSTOW
Grnnadii
Chris Charlton Co
Rolling Stones
Walllngton Sis
Week of May 20
EDINBURGH
R«gent
Ton.mv l>alo
Marcella
Fanchon & Marco
NEW YORK CITY
Roxy (24)
Freddy Mack
Gae Foster Ola
Koxy Rhythm Ore
(Others to nil)
LOS ANGELES
I'aruniount (10)
Rube M'olf Bd
3 Garland Sis
Max Lerner
FranUlyn & Warner
Max Ong
PIULADKLPIIIA
Fox (24)
Bob Hope Rev
Oxford (23)
Shooting Works Rov
WORCESTER
Plymouth
1st half (23-26)
Blackstone
2d half (27-28)
Cantons
Elton Rich Rev
Caltes Bros
(Others to nil)
CHICAGO
StatH J.!iko (18)
5 Courts
Brooks & Pliilson
icing Brawn
Al K Hall K; Hall Jr
Hovel HaxliT & D-
LiMI WililMjnK
S(-utly Wvston
DETROIT
IftV(iy-Cil!iltnl (•^l)
;)on:ili':o &
r.anil.iTil
,Mh-n ,^• Ko
':us \'.-in
KANSAS CITV MO
Tower (-;i)
.Mercdilh X- !-'-/,'r Jr
■|-in'i-'' I*,i-ny
.\[ Vi-i-di f.- 'I-;u-,i,-.:i
'.-Hi l-".v.>l>n )!, V
l.O.vr; lil- \('ll
^.-ai'il
3 Step Sons
Armand Chlrot
Larry & Freckles
Lea Martlnettea
Tiller Sis
LOS ANGELES
Orpheum (IS)
3 I'ayne Boys
J & M Knrr
(J.ih Witt
<v(.*onnor Fam
Fu/.z.\- Knight
Ulicoloi- WIutMc
.MIXNKAl'OI.IS
I'nlaoe CJI)
Hal & Raby Grl.lcr
I'liniilo i^- Smlilj
.\ndi-('v Wvtorr
I 1 x.dli-y' On
Ilril'i'v II.ni-lsfMi Co
N vsii'. ii.i.i;
I'rlui-e-. C!!)
al T"",.
I. .- II.
LEITH
Cnpltol
Sylvia
Zagul Zama &
NEW YOBE City
Bat Mnseltj
Arden & Duncan
Geo Marechal
Millard & Anita
M Ferrl
ReovlgnettI
Pletro
Barrel ot Fua
Frankie Meadows
Lewis & Dody
May Kennedy
Percy Stoner
DIU'r Guy 90'a
katfiiJyn Parsont
Jos E Howard
Beaux des Arta.
Hina Allen
JuBtrne Jal,'Tal ,
Br ■ .' " '
George Thorno '
Angellta- Loytf
Fo)c.& Banister
Ralph Navelle Ore
Cafe Int«matlp.na1...>
Inez Elvira
Llta Santoi
Lagltanilla
Los Otedas
El Chlcorrlto
Don Casanova
Rudy Hernandei Or
Cnfe St. Denli
Wally Allan
CantJna Barra
Raym'nd & Luclnda
Qllborto & Jos*
Driceno
Don Jose Oro
Central Pk. Casino
Helen Curran
Peppinn & Roda
Eddie Duchln Oro
Chatham Walk
Mario Dl Polo Ore
Chatenn .Modeme
Rita Rcnaud
Betty Bowkcr
Paul Bass Ore
Claremont Inn
Freddie Starr Ore
Club Gaucho
Senorlta Leoha
Club Now Yorker
Teddy Lynch
Bill Aronson
Jack Meyer Ore
Club lUehmaa
Henry Bergman
Wheeler, M & W
Cocoanut Grove
Lloyd Garrett
Honey Gordon
Ruth Williams
IBryant, Rains ft T
Alyse
Harry Halstead Ore
Coin do Paris
Ronee Estabrook
Jerre Farrar
Harry Sapro
Arthur Glbbs
Charlie Heal
CnngreHS
Sid Austin Ore
Connies Inn
Luis Russell
.Sonny Woods
Normon Astwood
Culllus & Harris
'I'lnunlf? l''i-eddle
Pewey Hrtjwn
relo I'ea'hes A D
Tii'lrl;.- Hah-
1 '"/lar ii'i*-«-r
.Il'/.'^a-A- .iuf-
Rahn & Norman
Alice 'Whlteman
Princess Orelta
Alberta & Hunter
Connie's Ore
Cotton Cinb
C C Rev
Meare & Mears
Leitha Hill
Ophela & Flmlento
John Henry
Swan & Lee
Lena Horn
Bill Bailey
Jessie Scott
Dynamite Hooker.
Cora La Redd
Coq ' Ronge
Joe La t'orte. (Jro
Cubanacan
Lilpe Norl^go
Luis & Roslta I
Aptonlo. & Juanlta
Cubanen^
Dawn Patrol €lab
Frank Farrell 'Oro
Barker Trio
Dorothy Terry
Delmonlco'a
'Ted Meza
Jarrow
K & C Joy
Bobby Tracy
Marcella Sharkey
Jerry Baker
Mike Durso Ore
EI Chico
Dolores & Candldo
Pedro
Pancho & Roslta
Carmellta
La Monterlta
Emlle de Torre Ore
El Morocco
Nano Rodrego Bd
Ernie Holtz Oro
E3 Toreador
D J Escarplnter Or
Trlnl Varela
DInorah Arguden
Marllux
Ramon Qulroa
R & R De Garo
Essex nous*
Olen Gray Oro
FIrenze
Sandlno & Falrchlld
Dick Mansneld Ore
Fbing TrapeM
Hazel Williams
Freddy Berrens Ore
French Casino
Lbllta Dcnauenta
Norene Carney
Muriel SealTUrr
Walter Davloi
Gloria Gilbert
Maria Desty
Harold & Lola
Olympe Bradna
Les Manclnis
I.ollme (
Drena
Wltman
Dolso
Roberts
Juan
Gulttar
Emilo Boreo
Bernle Dolan Or«
Don Martens Ore
Carl Ilotf Oro
Glen Island Cnslnn
Dorsey Bros Ore
irirw'd ..n«siaurani
(iortrude Nlesea
Jack Waldrnn
Vnsz La-.-ftll
Gloria Cook
Theodore & Temple
Vlra Nlvn
Jonny Wells
Terry Lawlor
.Marlon Martin
.'Vnn Graham
Catherine O'Neal
.\rchle Bloycr Ore
Hotel Astnr
Jack Berger Ore
Hotel Ulltniore
lames Koegan
The Vornontt
Virginia Verrll
Shep Fields Oro
Hotel Uucktngliaiin
Consuolo, Flowerton
Edouard Fontanu
Hotol Commodore
Johnny Johnson Or
Hotel Delinonico
lulle Gllesple
Alex Fogarly
Harry Tuker Oro
Hotel Edison
H & M Kano
Peggy Mann
Michael Tree Ore
Hotel nrth Ave
Mlshel Gorner's Orr
Hotel Gt. Northern
Ferdenando Orch
Hotel i.exlncton
M Schuster Ore
Hotel Lincoln
Dick Me.ssnor Ore
Hotel .>IcAlpb>
Jimmy Blake
Barker 3
•'rank Dally Ore
Flesslo Osbeck
Hotel Montclnlr
Frank Marcy
Una Leonovlteb
Toya Sasabe
DeLlmas
Marti Michel Orr
Hotel New Yorker
Clyde Lucas Ore
Linda Lee
.yn Lucas
Wllklns & Meyers
Ronnie, Van & K
4 Diplomats
Frank Besslnger
' Hotel Park Ijinr
Max Bergero Ore
Hotel Penhsylvaojn
Hal Kemp Ore
Hotel Pierre
.Mrs. Kobblns, Jr.
Joe Moss Orch.
Hotel riaza
Emll Coleman Oro
A & K Demarco
Hotel RItz-Cnrllon
Arman Vecscy Oro
liatol Ronscvell
Bonnie Goodman Or
Uernlce Parks
Hotel St. Uorltz
Rosalean & Seville
.\ate Leipzig
Eric Correa's Oro
Hotel St. Regis
Johnny Green Ore
Marjory Logan
Jimmy Farrell
Hotel Weylln
John Hoysvsdt
Gypsy Marko Oro
Rosaleen & Seville
Charlie Wright
Hernandez Bros
House ot Lords
Beverly Roberts
Michael Zarln Ore
Jimmy -Kellr'a
3. Riviera Boys
Joan Miller
Iloujse .Sterling
Mldgle Barks
Alma Halsdy
Billy Mack
•.rean McCauly
Il'rlncess Spattedelk
'Carter & Schaub
yrederlco & B'rb'ra
.Madeline Hughes
I'earl Forrester
dhas Albert Oro
Ln Rne
Eric Zardo
Arthur Warren Ore
Lescargot d'Or
Earl Moss Oro
Leon & Eddle'f
Billy Reed
Paul Duke
Ann Haines
Ha! Simpson
Lee Gardner
Bernlce Parks
Tic Toe Girls
Mddle Davis Ore
MalNon Voyunt
A Valentino Oro
Bpivy
Rita Delle
Mnrden's Klvlern
Hal Sherman
Belli Miller
Carroll Rov
Montr Rosa
Frank Mnrlno
Pelor (lallo
Maria Donia
.Man Paris
Gladys Baxter .
iVrnold & Hawkins
Gene Fosdlck Oro
Herrora Ore
Nnrmaiidle
Helen Morgan
Eddie Elkins Ore
DeHaurto's Ens
Old Roumanian
TbalB
Sadie Banks
Jack Hlrsch
Ruth Wynh
Ronnie do Camp
Ethel Bennctl
Colette
Anita Feodorowna
Abrasha' Ore
Pnmdise
Rita Rio
Stanley 2
Frank Mazzone
Elenore Woods
Bernlce Lee
Tom Monahnn'if Ore
Place Elcgont
Victoria Faust
Tommy Mills
Gus Lazaro's Oro
Place Plquale
Northwny & Danlllo
Dick Gasparro On
Marlon Chose
Rainbow Room
Rosit,-;'* Fontana
Norma Terrls
Uay Noble Ore
Savoy-Plnr.o
Bob Grant Ore
Deslys and Clark
liasll Fomeen Ore
Stork Club
Chic F.armer
Gay AdoniP
Vercelle Sim
Carolyn Nolte
Tuft Grill
Geo Hall Ore
Loretta Lee
Tlio Ranch
Harry Hatts
Mary Ann Mercer
Jackie Holtz
Francis McCoy
Arietta Lacey
Mlko Landau's Ore
Tliomuslicfsky's
Boris Thomaskelsy
Reglna Zuckerberg
Sammy Colton
Harry Llttman Ore
Florence IClug
Mmc. Charova
Irv Bercowltz
Gertie Quilman
Ches Doherty Rev
Town Casino
Geo Owens
Adrian Valerie
Peggy Strickland
Allan Cole Ore
Tokny Rest
Eddie Ashman Ore
Sandor
Hungarian Rev
Tronvllle
Jim Miller Oro
Versalllea
Harry Rlchmaa
Blair &. Barron
Howard Brooke
Rodlrlguez Bd
Jos- Smlt^. pro
Village Bain
Dick , Robertson
Jack Ryan
Olive- White
Rich-Cole 3
Mac(5rea's Oro
Village Nnt CInb
Jack Fagan
Sheer Bros
Beebe Muffet
Alleen Cook*
Val Vestolt
Florla Vcstoff
Milton Mann Ora
WalOnrf-Astorla
Georges & Jolna
Milton Douglas
Carmen Castillo
Xavler Cugat Ore
Henry King Oro
Wlvel
' Gregory & Leo
50 YEARS AGO
(From Clipper)
Clipper (jorrespondent referred to
Daniel Frohman'a 'half and half
company In San Francisco. He
brought on the leads and jobbed the
rest locally. Saved fares.
Henry E. Abbey was selUns his
Interest in several theatres and get-
ting ready to take over the opera.
15 YEARS AGO
(From VAniBTT and Clipper)
Hjirry Warner sued Helen Holmc^
on the charge that her tempera
mcnt put $50,000 on to the cost of
a serial he had made. Asked ?30,000.
Henry Irving, In London, was try
Ing the experiment of reserving the
.seats In the pit and gallery. Quit
aa he found It hurt the sale of seat^
In the sections usually reserved.
High circus license feo In Mlnne
apolla was throwing the pitches to
St. Paul, with a lower reader. Gag
was to make a 60o rate for circus
and carfare from Minneapolis.
St. Louis dime' museum had the
trunk in which a body had been
found. Opposition advertised a
'perfect facsimile.' Murder was a
local sensation and there waa only
one trunk.
Wild west show advertised In St.
Louis that the show had sold 87,634
I tlolcetf for tha Bundair show. Clip
Producing Managers Assn. (legit)
was discussing a drive to establish
a series of municipally owned the-
atres to house road shows. Many
towns had gone completely cinema.
Northampton, Mass,, had one, so
why not other towns, managers
argued. '
Capitol, N. T., passed to Goldwyn
at a reputed price of $3,500,000. Cut
the top to $1 and put Roxy in
charge of the show.
Germany was flooding the home
market With pictures so sexy It
could not sell the product abroad.
Western booking agents discour-
aged. Eastern acts were asking as
much as double money for the same
old turns. Getting It In the east.
El-nest Thompson Seaton, natu
rallst, was flirting with the Idea of
a vaude tour. Harry Weber couldn't
put it over.
Said to be the first case of its
kind, Arthur Hopkins was suing liis
former box office girl for $3,non
Alleged sticky fingers.
Talk of bringing Max Reinhardl's
'Miracle', to Madison ^q. Garden in
the fall. It landed In the Century.
Had been made several times in
films, first by P.tthe Freres as n
one-reeler In 1907.
Hot time at the Equity meeting,
Wilton Lackaye led the opposition
against one-man control, showing
that Earle Booth had a contract
calling for 2%% on all Equity bene-
lit receipts as well :is a straight
salary of $100 a week. Also pro-
posed to alter the constitution to
Include stage hands, musicians and'
any other organization of the the-
atre desiring to Join. Claimed 3,000
in the chorus and 16,000 picture
players.
Luna Park, Coney Island, to open
May 29. Still in the money then
and beating the flag. Decoration
Day opened beach season.
N. A. benefit at the Hippo-
dro'me ' pulled $65,000. Much came
from the souvenir program.
First intimation that Morris Mey-
erfleld", Jr., was preparing to quit
the Orpheum circuit.
Chicago fined Eddie Foy fSO for
letting tbii Foy kids work In his act.
Still some profit.
per figured that the announced
$10,000 receipts indicated less than
half that dt' the two-bit slug.
'Burlesque' was coming Into gen-
eral usage aa the tag for the mostly -
girl shows. Until recently they had
been 'female minstrels.'
Circuses In the middle west were
taking a slap from a cold wave.
Amelia SummervUle made a con-
tract with a summer show when
she figured she would be free by
warm weather. But 'Adonis' was
only In Its 260th performance; the
quarter mark, and she stuck.
Creditors were cracking down on
the newly opened Lyceum theatre.
For construction bills.
A. H, Sheldon, of Miner's Bow-
ery, liked to write plays. His latest
was 'The Gangs of New York.' He
cut out piotures of street scenes
from Illustrated papers and dla-
loged them with clips from news
Items and stories. Said to be good.
Comic opera at 10-60c back In tha
Academy of Music. 'Pinafore' was
the opening bill and dapt. Paul
Boynton boarded the ship at each
performance In his swimming milt,
Just for the advertisement
Ned Harrlgan, following the Har-
rlgan and Hart split, took ths com-
pany on the road. Hart rejoined
in Brooklyn to play his old parts
for the two weeks there.
O. A. Bradenburtr took over the
museum at Ninth and Arch, Phila-
delphia, from Hagar & Campbell
One of tha last to quit
Benefit season was on for houno
managers, treasurers, actors, stnir*-
hands and what have you.
Wednesday, Maj 22, 1935
LEGITBMATE
VARIETY 58
TENTED LEGIT FOLDS
Alien Talent Bill likely to Go
Up for Vote Despite Bitter Attack
By Brock Pemberton, Rep CeDer
Washisgton, May 21.
Modification of the proposed ban
on the entry of foreign actors will
be submitted to the House Immi-
gration Committee this week, but
Indications are that the group,
which wound up public hearings on
the stringent Diclistein bill Thurs-
day (16) will give oincifil okay to
the measure as it stands.
Revealing dissatisfaction with the
Immigration law amendment put
forward by Representative Dlck-
steln of New York, the film indus-
try spokesman on the committee,
Representative Kramer, of Los An-
geles, said he expects to move that
the measure permit entry of alien
taleiit as at present but require de-
parture at the conclusion of speci-
fied engagements. Present law lets
aliens come in for six-month pe-
riods with extensions optional on
Federal authorities.
The Kramer alternative is in-
tended as a compromise between
Equity, which demands a 'igld ban
on mediocre or unknown foreigners,
and film and legit producers, who
have called for full freedom to pick
whatever actors they consider nec-
essary for their casts. Californian
pointed out that most complaints
were not against original entry of
alien talent but against prolonged
Btays after work for which they
were Imported had ended.
Hearings were concluded last
week with Representative Celler,
Is'ew York Democrat, and Brock
Pemberton, speaking for the League
of New York Theatres, kicking
'against the Dlckstein proposition
and warning that such stringent
regulations would kill films and
legit.
Only Support
Only witness In support of the bill
was Deputy Immigration Conimis-
■loner;'-Edward J. Shaughncssey,
who Informed legislators that en-
forcement ■'•gfr'tho measure, .which
permits entry .only of actors of dis-
tinguished- merit ■ and ability,
would-be relatively simple and
that red tape fears' of *lm and le-"
»lt. producers were unfounded. Re-
calling experience In administering
a . similar ban against musicians,
the Labor Department offlclally de-
clared a,' promulgation of r_ules and
reg_ujy^tlons satisfying various dis-
puting factions might be difficult
buf would not be impossible.
Almost shut off by the commit-
tee's deslj'e to adjourn, Pemberton
briefly repeated previous testimony
against the bill, demanding that
Congress afford the American stage
'a right to live' and pointing out
that if Federal policies obstruct re-
vival of legit they will have a pro-
foundly adverse effect on films.
'Without the theatre, the cinema
would not flourish,' the manager
asserted, pleading for the contin-
ued right to make an unrestricted
choice of talent.
'Day of Realism'
Emphasizing that managers arc
not concerned over well-known
foreign actor.s, Pemberton said the
American theatre frequently re-
quires services of relatively un-
known aliens in order to in.surc
perfect productions and noted that
'In thi.s' day of realism,' with 'very
severe' critics, 'nothing short of
100% perfection will get by.'
Added that 'we can't have per-
fection unless we have the world
to choose from. There should be
a free interchange of players.'
United States hampers legit ore
than any other nation in the
world, Pemberton asserted, begging
that 'you do nothing further to hurt
us — the ronais.sancc is coming
shortly and you will see a revival
of the road tlirou h the backing of
tilm producers.'
Admissions Gyp
Complained of 10% ndmi.'^.slons
Byp, noting amusomcnt.s are the
only group of enterprl.ses still bur-
(Contlnued on page 54)
Pemberton Tells 'Em
Washington, May 21.
Brock Pemberton knocked
the ground out from under
Chairman Dickstein of the
House Immigration Committee
Thursday (16) by frankly ad-
mitting a selfish Interest in
opposing the alien actor ban.
'Of course, I am selfish. I
didn't come down here to make
a Fourth of July speech,' the
New York manager said in re-
sponse to accusations that he
was taking too narrow a view
of the alien 'actor situation.
National Theatre'
Proposal Goes to
Senate Comm.
Washington, May 21.
Row over proposal to authorize
formation of a National Theatre and
Academy will be carried before the
Senate Judiciary Committee next
week following blocking Tuesday of
the Wagner bill granting Congres-
sional consent for Incorporation.
Action on the Wagner measure
was prevented by Senator King of
Utah, who demanded strict adher-
ence to the precedent fixed several
years ago by which Congress re-
fused to grant any charters to pri-
vate organizations.
King share Wagner'g enthusiasm,
but Insisted that the Judiciary
Committee must debate whether a
custom ^ould. be established jrt at-
tempt jto ihut out a flood of similar
requests.
Issue is due- for airing Monday
(27") when the next regular com*-
mlttee confab Is scheduled.
DU ROY-EQUITY CASE
PUT OFF TILL FAU
The Robert Du Roy-Equity case
has reached the Appellate Division
of the N. Y. Supreme Court but has
been put over until fall. Du Roy
contends that Equity forced him to
close his play, 'Right of Happiness,'
presented briefly at the Vanderbilt,
N. Y., several years ago. A jury
handed down a $40,000 verdict.
Court reduced the award to $13,000,
Equity then appealing.
Defence proposed to present evi-
dence indicating the play had little
chance to succeed, but the court re-
fused to permit the introduction of
critics' notices which panned 'Hap-
piness.' Du Roy who wrote, pre-
sented and appeared In the play,
claimed the closing spoiled his
chance of selling the picture rights.
Cast had waived tl'.e salary guar-
antee, with one exception, an ac-
tress who played the lead. When
not paid, she was ordered out by
Equity and Du Roy was not per-
mitted to use an understudy.
Equity Meets
Annual mooting of Eriuity will
be held at the Astor hotel, X. Y.,
next Monday (27), while the an-
nual session of Chorus Equity
comes on Tuesday (28). Session
will be conducted at the choru.i or-
ganization's new quarters, 11"
West 48 th street, with Dorothy
Bryant presiding.
Chorus Equity has around 1,000
pald-ui) mcnibcrs, with the hooks
carrying anotlier B,000 who have
extension cards.
Tent and Repertoire Biz
Can't Get OflF Slide-
Diving to Bottom in 75%
Decrease from Last Year
— No Newcomers
FAKES RILE PUBLIC
Chicago, May 21.
With the spring season already
hot and the time ripe when tent and
rep shows should be organizing, it
appears that the 1935 summer will
see a new all-time low for the tent
legit field. On the toboggan for the
past five years, the tent business
this year dives completely Into the
hole. Estimated that there will be
a 75% drop-off in tent shows from
last year in a field which has al-
ready slumped about 90% since Its
hey-day during the 1924-1927 era.
No new operators are going into
the field and the only ones left are
the old-timers, who are dropping off
one by one. Among those readying
shows for the central states are
some old standbys,' such as George
Roberson, Chick Boyle, George
Sweet, Elwln Strong, Eskel Gifford
and similar standard names which
go back many years In the tent rep
field. But it is expected that there
will be no more than about 10 tent
shows hitting the central zone this
summer, where formerly the mid-
west supported 100 or more. This
fade-curve Is the same nationally,
with not more than 45 tent shows
expected through the country in
1935.
Greased Skids
And it;s not expected tliat there
will ever be an upturn In this field;
next year will probably be less and
the year after that still less. And
eo.on until a complete annihilation
In five or six years more.
Same goes for the chatauquas,
which liave dropped troth Important
summer eitcuit positionB to a few
scattered hit-or-mies attempts. An
indication of what the chatauquas
have come to Is seen In the booking
of a chatauqua Into FreeTiort, III., on
a two -week try. In the old days
no clfB.tauqua would go ont without
10 ..or 15 weeks of minimum guar-
anteed time. Now they'U hit out for
a two-week attempt and with only
a half-hearted guarantee.
Many reasons still floating around
the booking offices for the demise of
tented legit, among them pictures,
radio and automobiles.
Sunday Shows Hit Another Snag
In Stage Hand Demand for Extra
Pay; Equity Argument on Monday
Charity Affair
There were so many cast
changes and replacements
during the engagement of
'Thumbs Up,' which recently
folded at the St. James, N. Y.,
that toward the end a gag
around the show was: 'Want-
ed, principal comic, mus.t
also paint signs.' .
Neither Eddie Dowllng who
presented the show, nor Rae
Dooley, his wife, received any
salary, Dowllng agreeing with
his backers to appear gratis
until the production was paid
off. It wasn't.
'WALTZ' CREW,
CAST. PIT
CUT
With the intention of spanning the
summer, the operating nut of 'The
Great Waltz,' Center, N. Y., is being
revised downward so that the oper-
etta can get by on a weekly pace of
$20,000. Principals have agreed to a
salary cut after June 1 and changes
not materially affecting the per-
formance will reduce the number of
men In the crew and pit.
When 'Waltz' opened there were
34 stage hands used. That total was
later cut to 70 and, under the sum-
mer ee^-up, there will be but 57.
Orchestra had 66 musicians but for
the summer there will Be 35 in the
pit
During June, July and August no
rent will be charged against the
show unless the gross reaches a fair
profit mark. Second recent broad-
cast went on the air last Sunday
(19) over WOR and the Mutual
chain. It cost $1,600, which was
higher than heretofore' because of
orchestra rehearsals.
Schudy Better
Kansas City, May 21.
Frank Schudy, manager of the
Shubert theatre, is reported recov-
ering nicely from an appendicitis
operation.
Equity's Good Year
$13,000 Surplus as Against $8,000 Loss Last
Year; 2,300 Paid Members
Equity ha.v a membership of 4,118
on its books, the actual paid-u])
membership being 2.300, the others
cither not paying dues or having
withdrawal cards because of long
period.s between engagements.
However, not only has there been
an increase of paid-up momborsliip
over the s'uson of 19.13-31, but the
fin.'incial statement for the fiscal
year ending March 31 In the be.'<l
E(iuity has had since show business
docliiieU.
Understood that Equity's ac-
oount.s show a surplus of $13,000, as
against a deficit of $8,000 last year.
That would indicate a bcltcrincnl
of $21,000 within the 12-month pe-
riod. Inc i oaso In membership's good
standing came despite the fact that
the initiation fee was r;ilsod from
$25 to $50 for the specific; purpose
of di.^coiu-aging new people from
trying for the stage. At one time,
when more than GO theatres were
operating on Broadw.ay, Equity liad
a paid-up membership of nt.arly
10,000.
Improved financial standing is
accredited to Eciuity'H strict econo-
my progi"im. Tiiat was worked out
through tlic reducing of salaries all
around. One method of cutting
costs is a rule that every employee-
works gratis one week out ot every
seven. East year there wa.s one
work-week without pay in every
six weeks.
Equity's total suiplus l.s placed
at $32(1,000. ^V'hile that is book
valu'', It Is said that the value of
llu' actual asspt.s l.s not inoro th.-in
10% under. K'(;uriti<-H held are of
such a natui-o that an increase of
sf-veral tliousand dollars was ."hown
over the vaUiatiori of a year ago.
Principal asset of the actors' or-
ganization is the jiroiH-rty at 45
West 4 5 til .street, N. Y., which
houses the main office. No mort-
gage was ever sought for the build-
ing, which, therefore, Is free and
c.lear, and Is claimed to have a cur-
rent valuation close to Its origin.-il
COPt.
Sunday legit show situation In
New York should be somewhat clar-
ified next Monday (27) when the
actors will vote on the Issue at
Equity's annual meeting. However,
Sunday shows may be jammed up
regardless of Equity's action by the
very unions which advocated the
passage of the legislation legalizing
them.
That was Indicated by the reputed
statement of an official of the I.A.
T.S.E. to the effect that stage hands
would receive time and one-half for
Sundays, as stipulated In the pres-
ent contracts, referring to special
performance and benefits on that
day.
Prior to the passage of the Sun-
day bills, James Brennan, president
of local one, Stage Hands Union,
went on the air with a strong ap-
peal for Sundays. At the time he
was asked if the extra compensa-
tion would still stand in case Sun-
day legislation passed, and he an-
swered that stage hands were will-
ing to 'talk it over',' Indicating that
the union would consider a conces-
sion.
Managers figured there would bo
no difficulty over back stage Sunday
wages in view of labor's state-wide
support of the legislation. Question
now arises whether the I.A. can dic-
tate to the local union- over a mat-
ter pertaining only to New York.
Overtime Rulings
Stage hands contract stipulation
for overtime on Sundays is one of
the points which managers always
contended as discrimatory, because
crews in vaudeville and picture
houses receive the same wage then
as for other days. That is why It in
expected the union will eventually
agree to eliminating overtime for
legit. Theory behind Sunday per-
formances is that shows will have a
better chance to prolong engage-
ments, thereby promoting employ-
ment for all concerned. Overtime
might defeat Sunday playing, not bo
much for small shows but musicals,
which might not be able to operate
If Sunday costs exceed' that of other
performances.
Equity has Indicated that It feel*
its members should receive extra
compensation, for Sundays, on tTi«
ground that stage hands get it. Such
a stand by Equity would doubtless
keep legit theatres dark on the
Sabbath. But there a difference
of opinion in Equity and In dis-
cussing the issue the Council is re-
ported to have been split over
whether there shall be a pro or con
recommendation to the members at
next Monday's meeting.
Equity officers say there are three
courses of action on Sunday.s — re-
fusal, acceptance under certain con-
ditions for a limited period, or full
acceptance now that Sundays have
been legislated In.
Before .Sundays are actually log.al
In New York City the Bo.-ird of
Alderman must okay It. No action
on this up to early this weclc.
LAURA HOPE CREWS IN
FIRST FOR GORDON-MG
Hollywood, May 21.
First pl.-iy to he produced on
Uroadway by Max Gordon on his
deal with ;\Iclro m.iy have I.;nira
Hope CrewsMn the starring role.
)-:dmund (ioulding, who Is ini cr-
ested In the piece, has gone cast
to negotiate for a fall production.
SHUBEET IMPORT
Sliubcrls are importing TlcKinald
flardncr for their *Xot in the fJulde
i'ook' revue.
O.'ii-dncr Ih currently In '(.!linr-
loi'.s Kcvue' In London. Morris of-
fice arranged the deal.
54
VARIETY
L E G I T I M 4 Y E
Wednesday, May 22, 1935
Eqioty Tightens Restrictions On
Summer Theatres; Code Minhnmn
Salaries a Must for Tryout Spots
Declaring that rural theatres are
of questionable benefit to legit, other
than providing some 'summer sus-
tenance to actors, Equity will at-
tempt stricter regulation of the
show-shops In the woods this
season.
All country houses which present
try-outs must pay code minimum
salaries at least, $40 for senior,
members and $25 for Juniors, says
Equity. Other spots which operalte
by using players on a board and
lodging basis must confine their bills
to old plays.
Although the efficacy of trying oUt
plays in converted barns is now
doubted, Equity will not perrnlt the
coffee and cake spots to play In op-
position to those pttylng code sal-
aries and complying with the asso-
ciation's rules. These stocks will
not be forced off but will be forced
to pay actors the same remunera-
tion. Board and lodging theatres
within 10 miles of a country house
with try-out policy will be consid-
ered opposition. Even If the dis-
tance , is farther, the same rating
may pertain If drawing from the
same possible audiences, says
Equity.
Behind the new regulations is an
attempt to force try-outs to be. more
properly presented. It is contended
that new plays cannot be gotten
ready within one week, as is often
done in the sticks. That goes for
the direction as well as the produc-
tion. Most of the summer attempts
are regai-dcd as unfair to authors
and actors and it Is doubtful if a
commercial manager has an oppor-
tunity of Judging the value of rural
try-outs.
Previously, when a show was tried
out and the plays came to New York
the casts were virtually Intact. That
doesn't happen in the summer' rural
theatre set-up, few In the try-out
cast appearing in the Broadway
showings. This Is taken by Equity
to mean that straw-hat casting Is
Inferior despite the fact that actors
are lured to the country theatres
with such hopes.
This Way Ont
There was one withdrawal from
Broadway last week, 'To See Our-
selves' leaving the Barrymore the-
atre Saturday (18), after playing
three weeks, less one day.
<T0 SEE OURSELVES'
Opened April 30. Mrs. E. M.
Delafield's English comedy
was quietly rec«iv«d by the
major critics. Brown (Po«t)
termed it 'a very tepid dish'
and' Anderson (Journal) said
it was a disastrously pallid
evening.'
Variety (Ibee) said: 'Too
quiet to click.'
■W^ith next week technically ending
the season a number of attractions
are likely to fold.
'Shrew/ 'Old Maid' Are
First Plays on Next
Chi Amer. Soc. Season
Chicago, May 21.
American Theatre Society, headed
by Thoda Cocroft, is already selling
subscriptions for the 1935-1936 sea-
son in conjunction with the Thea-
tre Guild. Again selling six shows,
with the demand surpassing even
current season, which has been a
neat winner.
Big Item in the heavy advance
sales for next season are the two
opening show announced on the
1936 slate: the Lunts In 'Taming of
the Shrew' and the Pulitzer prize
winner, 'The Old Maid.'
New Co-Op Group
A new co-op legit group, Actors-
Producers, has been formed to
start operations in Kew York next
season. Three plays are already
under consideration, with two of
f. m set for summer tryouts around
New York. Org has its headquar-
ters in the Palace Theatre Building.
Mrs. James Roosevelt, mother of
the president, is one of the
patronesses of Actors-Pi'oducers,
with I. Robert Broder, theatrical at-
torney, on the executive staff.
'Bishop' Closing
'The Bishop Misbehaves' will close
at the Golden, N. Y., on June 1.
"While the management figured the
show could extend into the sum-
mer, Walter Connolly, its star, is
due on the Coast under contract to
Columbia.
Connolly Is slated for Col's plc-
turlzatlon of the book 'Lost Hori-
zon,' Frank Capra's next assign-
ment.
JED HARRIS SET FOR 4
PLAYS; SULLAVAN, TOO
Hollywood, May 21.
Jed Harris leaves here Thursday
(24) for Broadway to go back Into
production. Has raised a bankroll
here sufHcient to put on four plays
at least.
Margaret SuUavan is also going
Broadway soon for a legit play
which will be backed by .Universal.
Cleve. Players Quit
Cleveland, May 21.
Abbey Theatre Players are closing
the Hanna legit season, but thea-
tre is being kept open for premiero
of a new drama by two Cleveland-
ers. 'Pigs Have 'Wings,' a satirical
piece set for June 31.
Authors are Louis S. Bardoly,
wealthy Cleveland surgeon, and
Stephen N. Linek. Latter wrote
'Hang 'Em All,' produced at Play
House, here, last season.
Rochester's Legit
Rochester, May 21.
Legit productions at the Audi-
torium look like no go due to the
large seating capacity. Manager
William R. Corris made money on
three one-night stands, but three
performances of 'Dodsworth' proved
too much and he got just about an
even break.
'As Thousands Chcor' on May 31
is expected to close the season.
WEATHEELY EENEWS
Tom Weatherly has taken another
option on 'Golden Sunshine' and
now intends producing it in the fall
He let the first option fall some
time ago.
Sam Hellman and Louis Lee Arms
are the authors.
Straw Hat List
'VAniBi'i- will attempt to compile for publication as complete a list of
■ummer theatres and their activities as possible. All summer groups are
asked to All In the coupon below and mail to VARiExr, 15+ "W. 46th St
N. Y. C, for computation. All data available should be written in or
attached as clearly as possible.
TWO BROADWAY
HOUSESON
AUCTION
Two Broadway theatres, the Im-
perial and the 46th Street, will go on
the auction block, Friday (24). Both
houses were owned and operated by
the Shuberts, biit both were fore-
closed. Auction Is a formality, with
the bank-owners of the first mort-
gage the probable purchasers.
Technically the Shuberts hold title
to the theatres but their disinclina-
tion to pay interest on the mort-
gages indicates they are not In the
market for repurchase. S. H. Stone,
holder of the second mortgage on
both properties, however. Is a pos-"
slble bidder.
Broadway report that the Imperial
lobby Is spotted on property owned
by the Shuberts appears erroneous.
Narrow strip was a brownstone
house between the Klaw (later Avon
and now a CBS radio playhouse)
and the Music Box. Sam H. H.ar-
rls planned buying the site In order
to enlarge the Music Box, Klaw also
figuring on It. Shuberts topped the
bid. Strip, ho^yever, Is claimed to be
fully covered by the Imperial mort-
gage.
Equipment of the Manhattan
Music Hall (first built as Hammer-
stoln's) will be auctioned Thursday
(23). A comparatively small sum
Is expected to be realized from the
sale, which covers kitchen equip-
ment and a limited amount of
liquor. Spot cost $76,000 to make
over Into a cafe-night club. To
reconvert the house into a theatre
win cost about $26,000. Manhattan
is owned by the Manufacturers
Trust Co.
Straw Hats Ail Over Landscape
Now; About 85 Expected in East
Hollywood Vine Street
Quits Films for Legit
Hollywood, May 21.
After four years as a picture
house, Vine Street theatre (Mirror)
reverts to legit, opening^ June 3 with
'The Widow In Green,' produced by
the Beverly Hills Little Theatre for
Professionals, which has gone com-
mercial. It Is hoped to run the
production for four weeks and if
successful will open Immediately
following with another play.
Dickson Morgan directs the Lea
Freeman play, with Grace" Stafford,
Alden Chase, Daisy Belmore, Colin
Campbell and Viola Moore In the
leads.
'Robert E. Lee* Operetta
By Gilbert, Komblum
Holly\yood, May 21.
Operetta of Civil "War period has
been completed by L. Wolfe Gilbert
and I. B. Komblum, local attorney
for Actors' Equity. Barristcr-tune-
smith knocked out the music for
the piece, titled 'Robert E. Lee,'
with Gilbert doing lyrics and pair
teaming on the book.
Several deals in the fire.
EIVKm IN
Allen Rivkin, Fox scrlpter, arrived
in New York yesterday (Tuesday)
for the final week's rehearsals of
his play, 'Knock on "Wood," being
produced by the Shuberts.
Show opens May 28 at the Shu-
bert, N. Y.
Alien Talent
ST. LOUIS MUNICIPAL
OPERA REPERTORY SET
Name
Location
Number
New Play.- OliI I'luys
Is Tali'ut Amateur or Pi-i)fossi<)H.il :
Dircctni-
Rem;
St. Louis, May 21.
Repertory of the 1935 municipal
o[)era season here, which judging
by pre-sale, is expected to break all
existing records In box office re-
ceipts since Us Inauguration 17
years ago, Is ready with one excep-
tion. Selection of the opera to be
presented during the week of July
28 will be announced later.
Season opens June 3 with 'Tere-
sina;' music by Oscar Straus, book
by Schanzer and "Wehlisch. Week
of June 10 will show 'Rio Rita;'
music by Harry Tlerney and Jo-
seph McCarthy, book by Guy Bol-
ton and Fred Thompson. 'Week of
June 17 'Madame Sherry;' music by
Karl Hoschan, book by Otto Har-
bach. Week of June 24 'The Choc-
olate Soldier;' music by Oscar
Straus, English version by Stanis-
laus Stange based on Shaw's 'Arms
and the Man.' Week of July 1 'Good
News;' music by Ray Henderson,
book by Laurence Schwab and B. G.
DoSylva. "Week of July 8 'The
Vagabond King;' music by Rudolf
Friml, based on Justin McCarthy's
•It I Were King.' Week of July 15
'Sunny:' music by Jerome Kern,
book by Otto Harbach and Oscar
Hammcrsteln II. Week of July 29
"Cat and Mddle;' music by Jerome
Kei-n, book by Otto Harb.ich. Wcelc
of August 5 'Desert Song;' music by
Signiund Romberg, book by Otto
Harbach, Oscar Hammerstein II and
Fr.'ink ^landel. Week of August 12
'lloberta;' music by Jerome Kern,
bool: and lyrics by Otto Harbach.
Clo.«ing opera, week August 19,
Truly In the 'Window:' music by
Signiuiid Romberg, book and lyrics
by Olto Harbarh.
(Continued from i.age 53)
dened by a hang-over from war-
time taxes.
Mentioning 'Petticoat Fever' and
'Strictly Dishonorable' as examples
of productions which require the
employment of unknown foreign ac-
tors, Pemberton protested bitterly
against the danger of more govern-
ment dictatorship, pointing out 'I
haven't the time to go down to the
barge office and tell somebody I
can't find an actor here.'
Sressing the same points, Celler
recited lengthy list of film and le-
git productions which were
smashes in recent years but which
could not have attracted heavy
patronage if marred by poor cast-
ing. New York legislator said his
fellow Tammanylte was 'enthusiast-
ically misguided' In proposing
tighter entry regulations and de-
clared 'this bill would hamper and
restrict the drama. It would put
the spoken drama In a straltjaclcct.'
Slap at Equity
In support of his warning
against 'hamstringing' legit and
films, Celler said that the film 'Cav-
alcade' as well as plays like 'Jour-
ney's End,' 'Pursuit of Happiness,'
'Autumn Crocus," and "What Price
Glory' would have been virtually
impossible to present if restrictions
such as the actor ban had been In
effect.
Equity got slapped when Celler
testified 'we have a good deal of
restrictions and embarrassment to
alien actors,' relating that foreign-
ers must pay taxes over regular
dues and except In the case of stars
cannot take engagements without
six-month layoffs. 'That' should be
sufficient' to protect domestic tal-
ent, Celler averred.
'I have heard very extravagant
statements about this alien actor
invasion of the American stage,'
the New York representative said,
telling his colleagues that lesis than
85 of 1,500 actors playing Ameri-
can theatres during a recent pe-
riod were imported and only CO
were of the sort which would be
banned under the bill.
Committeemen took occasion to
razz managers about box office
scales, with Representative Kramer
of California declaring 'the reason
30 many theatres are dark Is that
the price is prohibitive; the ordl-
nai-y person hasn't money enough
to go to a show'; while Represen-
tative Millard of New York crabbed
'for a good show you can't get
tickets for $4; you have to pay $15
to $25 to spcciilatora.'
There will be approximately 8S
summer stock and tryout spots
operating In the countrysldtt near
Now York, according to announce-
ments thus far. This Is the same
figure aa last year, although only
about SB are known to be set thus
far.
Manhattan Playeirs roosting at
the Worcester theatre, Worcester,
Mass., have already commenced re-
hearsals under the guidance of Guy
Palmerton. This troupe Is the only
one to continue activities through-
out the entire year of 1934. Played
stock In Bridgeport for 26 weeks,
followed by ten more In Waterbury;
a 12 week stand in Whalom, Conn.,
and rounded out the year with eight
weeks In Nowburgh. Present plans
include another ten week stop In
Whalom.
Charles Carey's North. Shore
theatre, in Whltestone, L. I., will
inaugurate a 12 week season June
18. Carey Is assisted by Gordon
Fitts, director, and Percival Vivian,
manager. Permanent company will be
augmented by guests from Broadway.
Last season this group was quar-
tered at Sea Cliff, also on Long
Island.
An eleven week season is on tap
for the pastoral County Theatre.
Suffern, N. Y., under the dual direc-
tion of Bretaigne Wlndust and
Jo.shua Logan. Robert F. Cutler,
manager, plans to get under way
around June 25.
Stagecrafters
Stagecrafters will lease a pastoral
playshop in the outskirts of Pough-
keepsie. This is a revival troupe.
Commencing- June 28 will present
old successes under direction of
George Damroth.
White Roe Summer theatre, pas-
turing at Livingston Manor, N. Y,
wlU try Its initial show Decoration
Day and conclude season on Labor
Day. Julius Weiner is managing,
with aid of Nat Lichtman and
Roger De Koven.
Brown Swan Club, Schroon Lake,
N. Y., plans to open In late June
under the direction of Sylvan
Simon.
starlight
Stagecrafters will lease a rural
N. Y., opens house July 1. Mary-
verne Jones in charge. This gi-oup's
second consecutive season will
terminate two months after open-
ing. Revivals and test plays will be
alternated.
Vineyard Players at East Chop,
Martha's Vineyard, Mass., super-
vised by Phldelah Rice, open dur-
ing the first week of July and con-
tinue until September 1. In addi-
tion to running the dramatic com-
pany, Rice also is a playwright.
His dramatization of Dickon's
'Great Expectations' will be at-
tempted by the players during the
season.
Rookridge theatre, Caimcl, X.
N. E. Roid managing, opens in mi
Juiy.
Lakew.ooU Players at Skowhcgan,
Me., will of course be represented as
usual. Among the pioneers.
Original summer theatres were at
Ticonderago, N. Y., and Peak's Is-
land In Casco Bay, Me.
Maverick .theatre, Woodstock,
N. Y., managing director Robert
Elwyn, wil start about end of July.
New plays will be presented,
William Miles, successor to F.
Cowles Strickland as director of the
Berkshire Playhouse, will open the
drama season, July 1. There will
be a new play with a new star each
week for eight weeks. Players
signed include Greta Kellar, Fran-
cesca Bruning, Frances Starr, Rich-
ard Hale, Edith Barrett, Sylvia
Field, Wilfred Seagram, Helen
Brooks, Frances Bentdsen, Edmund
George and Lewis Martin.
Miller Off Again
Gilbert Miller will sail back to
London, Saturday (25) after a brief
stay In New York. After conversa-
tions with Leslie Howard it was not
certain early this week whether the
star would tour over here in 'TIib
Petrified Forest' or appear in It in
London. Although business has
fallen off, 'Forest' may continue nL
the Broadhuist, N. Y., until mld-
June.
Miller may present 'Kind Lad.v'
in London, although Charles J:
Cochran Is also said to be intereslcil
in presenting the play over there. I
is current at the Booth, N.
Wednesday, May 22, 1935
LEGITIMATE
VARIETY
Si
Loop Legit Lineup Down to Trio;
Worses Goes to $13,000; lary' 15G
Chlcagro, May 21.
With two playa decamped, the
loop legit list Blld down to a round
trio but with buslneaa holding up
all around. 'Three Men on a
Korse' bounced back to walloping
figures again at over $13,000, at
which pace this show , has been gal-
loping along "^nte opening here
eight weeks ago. Eight weeks
already; that's, the longest run this
town has seen in a long while and
the end is not yet in sight. Way
the show is going should continue
it far into the sunimci-. Show has
much to thank J^or the line exploita-
tion campaign it has been and is
getting.
'Hollywood Holiday' clipped Its
tariff slightly to a round $2.20 top,
which Increased patronage and
perked the total take somewhat.
Has had a good stay here already
and looks able to continue several
more sessions.
Other play is 'Mary of Scotland,'
which will stick until June 1 at the
Erlanger and then fold for the sum-
mer. Next show due in is 'Labur-
num Grove," which the Shuberts
will likely spot into the Grand, only
available theatre.
^Estimates for Last Week
'Hollywood Holiday,' Selwyn
(1,000; ?2.20) (5th week). Clipping
top boosted patronage among the
strictly picture fans for the Danlels-
Lyon-Gallagher comeciy. Holding
above $6,000, okay from every angle.
'Mary of Scotland,' Erlanger
(1,200; $3.30) (3d week). Last play
on American TJieatre Society sea-
son held over $15,000, powerful. To.
June 1 and then out for the sum-
mer.
'Three Men on a' Horse,' Harris
(1,000; $2.85) (8th week). Wonder
of the loop this year. Upped to
gargantuan $]H,0()(>.
PLAY ON BROADWAY
PARADE
Hevue In two pails presented at the
Guild, N. T., May !iO. '35, by the Theatre
Guild; sketches by Paul Peters, George
Sklar, Frank Garblelson, David I^esan;
score by Jerome Moross; lyrics by Peters,
Sklar and Kyle Crlchton; sketches staged
by Philip Loeb; dances by Robert Alton;
S3.30 top.
Jimmy Savo, featured; cast: Charles D.
Brown, Eve Arden, Vera Marshe. Halph
Kiges, Evelyn Dall. Edgar Allan, David
Lesan, Lois I/eng, Leon Janney, J, Elliot
Leonard; Charles Fox and Dorothy ■Wal-
ters. Avis Andrews. Esther Junger. Irvln
Shurock, Earl Oxford, Jean Travers. David
Lawrence, Ezra Stone, Evelyn Monte,
miON' $6,000, ^BISHOP'
$7,000; PHILLY BIZ OFF
Philadelphia, May 21.
Only legit news here this week Is
opening tonight (Tuesday) of Earl
Carroll's new 'Sketch Book' rovue,
several times postponed but now
finally set for 11 days at the For-
rest. First musical since 'Life Be-
gins at 8.40' the fourth of the year,
exclusive of the D'Oylcy Carters.
Chestnut Is apparently set for
keys and camphor balls and same
goes for Garrlck. Forrest may get
a return of 'Life Begins,' but that
socms doubtful. Ditto tor 'La-
burnum Grove,' often mentioned for
a spring visit here.
In the meantime 'The Bishop
Misbehaves,' despite some vigorous
critical pans, is doing nicely at the
Broad. In its third - week with a
fourth pretty certain and more pos-
sible. Draw of Lean and Mayfield
given credit.
Estimates for Last Week
The First Legion' (Chestnut, 2d
week) — Picked up in second week
of return engagement, which, how-
ever, was generally disappointing
after capacity pace it was holding
when it left here in the winter.
Claimed $6,000 last week.
'Bishop Misbehaves' (Broad, 2d
week)— Jumped to almost $7,000 in
second week and ought to hold that
pace for a wlille. Waters.
There's nothing to
live for if there's
nothing to live on!
The Sooner You Plan Your
Future
The Better Your Future Will Be
A Planned Future goes places —
an Unplanned Future has only
one place to go and everybody
knows where It is.
Fortunately, there Is a proven
plan by which you can ensure
your financial security with a
Retirement Income at any ago
of your own choosing, and pres-
ent Life Insurance may be used
In Us operation.
Give Aga for Fu.-tlicr Particulars
JOHN J. KEMP
551 Fifth Ave., New York City
Phonea MUrmj IIIII 2— 7H38-7830
•
Service from Coast to Coast
The Theatre Guild decided to
wind up its season with a revue, but
as summer fare this show's chances
are doubtful because of Its radical
nature.
There seems to be much too
much of It. Billed as satirical but
some of it Is travesty and most of
it is aimed at capital when not
touching on the policies of the pres-
ent administration at Washington.
There are .moments when the skits
snap out of that strain, but not
often enough. Result is that the
laugh content Is too light.
Some idea of the trend followed
may be had from the billing of two
wild ensemble numbers — 'The Tab-
loid Reds' and 'Bourgeois Proces-
sional.'
Understood the Guild recognized
that the material in 'Parade' prob-
ably wouldn't have Broadway ap-
peal, but figured there is a public
for it. On the first night that was
not Indicated, however. Quite a few
walk-outs for a Guild premiere.
The 'Reds' number, flnalling -act
one, has the cute idea of bomb
throwing and the knifing of a capi-
talist, his wife and kid.
Jimmy Savo proves something of
a life saver. Savo holds his
baggy pants style but Is not al-
ways pantomimic. Skit having the
workmen In a plant strike brings on
Savo as the proprietor, who Intends
to run the shop himself. With the
aid of gadgets he has customers
laughing plenty and it is about the
show's most comic bit. Had the
authors been as successful in the
other spoofing, 'Parade' might have
been something. Savo, in skits with
Charles Brown, easily cops In the
second part. One has to do with
America going Indian and another
is in a hospital clinic.
Another standout comes with
Eve Arden, a coast girl who wins-
rating as one of the cleverest of
newcomers. Diction excellent, she
displays versatility both in handling
numbers and playing parts. She
first scores with 'Send for the
Militia,' lyric having a society
matron trying to be socialistic. Soon
afterwards, in a department store
skit, Miss Arden Impresses so well
that she is in for the rest of the
performance. That producers were
sure . of her Is shown by spotting
her next to closing as a Russian
avlatrlx giving a comedy lecture
with elides. Dialect Is just a,bout
right and Miss Arden Is very easy
to look at besides. Show has Just
one dress suit, that being on the
guy who announced her.
One colored songstress, Avis An-
drews, soloes twice, that probably
being the Influence of 'As Thou-
sands Cheer.' She scores with the
first number, 'You Ain't So Hot,'
clarity of the warbling making the
song attractive. Second number, a
lament called 'Letter to the Presi-
dent,' is well done but not favored.
Jean Travers and David Law-
rence handle 'Life Could Be So
Heautiful' with a dance ensemble
background. Number touches on
the depression, as does anotlier by
Miss Travers and Earl Oxford
called 'Fear In My Heart.* Song
and dance assignments are handled
by Vera Marshe and Oxford, while
the specialty dances of Charles Fox
and Dorothy Walters attract at-
tention, Evelyn Dall's 'Selling
Sex' proves a fairly good number.
There Is too much group dancing
of the modernistic type, especially
in the first part. While Bob Alton
inject some effective posturing and
movement, the rest of it seems
repetitious. The 'Processional' num-
ber towards the close is another
slap at capital, this time hitting the
stock market. Entire group is In
some sort of heavy tights with
curious trimmings and all wear
masks — most certainly unattractive.
There is the atmosphere of the
unusual about 'Parade.' Perhaps
mostly the trouble with it is that
authors are too bitter witli their
satire, and make too frequent rciv-r-
enco to the depression. Ibcr:
Current Road Shows
Week May 20
Abbey Players, His Majesty's
Montreal.
'Accent on Youth,' El Capltan
Los Angeles.
'As Thousands Cheer,' etro-
polltan, Minneapolis, 19-21; Metro-
politan, St. Paul, 22-24; Parkway
Madison, 26.
'Bishop Misbehaves,' road, Phlla
delphla/^^
'Chickens Come Home,' Mayan
Los Angeles.
'First Legion,' Chestnut, Phlla
delphla.
'Hollywood Holiday,' Selwyn, Chi
cago.
'Laburnum Grove,* Ann Arbor,
Michigan.
'Mary of Scotland,' Erlanger,
Chicago.
'Sketch Book,' Forrest, Phlladel
phla.
'Taming of the Shrew,' Masonic
Aude, Rochester,. 20; Erlanger,
Buffalo, 21-22; Royal Alexandra,
Toronto, 23-2B.
'Three en on a Horse,' Harris
Chicago.
'Three en on a Horse,' iltmore
Los Angeles, 23-25.
'Tobacco Road,' Curran, Ban
Francisco.
'Waiting for Lefty,' Playhouse,
Hollywood.
After Five Months on Broadway,
laid' in Solid Hit dm $16,800
Cut Rates Keep
2 Alive in L. A.;
'Road'81G,9Wks.
LrfDS Angeles, May 21.
Potency of service charge passes
as a legit box office stimulant lo-
cally Is shown by WlIUs M. Good-
hue's 'Chickens Come Home,' which,
after getting away to a slow start
at the Mayan two weeks ago, hit
its stride last week and will stick on
indef.
Extended run was made possible
through failure of Louis A. Voss, lo
cal advertising salesmain, to put up
balance of theatre rental for a war-
time play he planned to do there
Another play sustained through
five weeks by service charge ducats
was 'Kitty Dooley of Times Square,'
which wound up five weeks at the
Hollywood Playhouse Sunday night
(19), leaving only because of Holly-
wood Theatre Guild's booking of the
dual legits, 'Waiting for Lefty' and
'Till the Day I Die,' elated to get
going tonight (Tues.).
Henry Hull wound up nine weeks
In 'Tobacco Road' at the Belasco,
opus garnering a nifty $81,000 on
the run, and moved on to San Fran-
cisco for an indefinite stay.
At the El Capltan, Henry Duffy's
'Accent On Youth' Is in Its sixth
and advertised final week, with
Duffy making every effort to con-
tinue the run by stalling off Otto
Kruger's return to pictures.
Blltmore relights Thursday (23)
with Alex Yokel's 'Three Men On a
Horse,' Jumping here direct from
Montreal, and the following week
Bert Lytell's 'The First Legion' goes
into the Belasco for what Is hoped
will be a summer run.
Estimates for Last Week
'Tobacco Road' (9th week, Belas-
co). Take on final stanza held
strong for another $9,000. Moved to
San Francisco despite continued de-
mand.
'Accent On Youth' (5th week. El
Capltan). No letup In demand for
this Otto Kruger starrer, with bel-
ter than $9,000, pretty healthy.
'Chickens Come Home' (2nd week,
Mayan). Building strong, and at
$4,000 left plenty of velvet.
'Kitty Dooley of Times Square'
(Bth week, Hollywood Playhou.se).
Could have stuck longer as final
gross of close to $2,000 indicates.
Not Enough Coin
Dayton, O., May 21.
Proposed spring dramatic festival
of five weeks collapsed when only
$1,000 of the necessary $5,000 to
start proceedings was raised.
Money collected was returned and
Harry Gresham, who was to have
been the director, returned to Nnw
York.
Blosf-oming into a full-blown hit
i after playing nearly five months on
Broadway Is the record attained by
'The Old Maid.' Pulitzer prize be-
ing awarded to the play is credited
Week that 'Maid' was announced
the winner's takings at .the Empire
Jumped $3,500. Last week there was
a further Increase of $1,300 and the
gross was $16,800, almost capacity.
Another angle to the added popu
larlty of the drama was indicated
by the business turned in by the
ticket agencies. Brokers had been
averaging $700 weekly for 'Maid
Last week the demand Jumped that
figure to $3,500. Show had been
averaging $11,000 weekly, considered
good money this season but not
among the dramatic leadership
figures. 'Maid' is now topping all
dramas.
Business generally managed to
hold Its own or slightly improve last
week, despite the pleasant weather.
Week-ends have been exceptionally
clear and Saturday attendance in
legit houses has consequently badly
sagged.
There arc nine or 10 candidates
for summer holdover: 'Anything
Goes,' 'The Great Waltz," 'The Old
Maid,' 'Three Men on a Horse,' 'Per
sonal Appearance,' 'The Children's
Hour,' 'Accent on Youth,' 'Awake
and Sing,' 'Kind Lady' and 'The
Petrified Forest.' Latter, however,
probably will not go beyond mid-
June.
Four attractions are due in next
week:' Revival of 'Seven Keys to
Baldpate,' National (Players Club)
'Knock on Wood,' Shubert; 'Them's
the Reporters.' Barrymore and 'The
Young Go First,' Park (postponed
from this week). One withdrawal
last week was 'To See Ourselves,
Barrymore.
Estimates for Last Week
'Accent on Youth,' Plymouth
(22nd week) (C-l,036-$3.30). Man
agement. expectant of engagement
extending well into summer; busi-
ness slightly up at $7,000.
'Anything Goes,' Alvin (27th
week) (M-l,325-$4.40). List's top
show aimed through summer, with
tickets on sale up to mid-July
slightly under winter pace, but well
over $29,000 last week.
'Awake and Sing,' Belasco (14tli
week (CD-l,000-$3.30). Drawing
moderately well but turning goodly
profits right along; around $9,000
'Ceiling Zero,' Music Box (7th
week) (D-1,000- .30). Still has bal
cony trouble, but downstairs good
making some money at approxi-
mately $7,000.
'Children's Hour,' Elliot (27th
week) (D-922-$3.30). Among lead
ing holdover candidates; business
holding to excellent takings around
$l.?,50;i.
'Fly Away Home,' 48th St. (19th
week) (C-869-$3.30). Getting little
and sagged more last week, with
estimated take around $2,000 mark.
'If a Body,' Blltmore (4th week)
(CD-990-$2.75). Another low gross-
er sticking because of some Im-
provement; about $2,500.
'Kind Lady,' Booth (5th week)
(CD-708-$3.30). Appears best of
spring arrivals, with strong femi-
nine appeal; getting good money In
this spot at $9,500.
'Old Maid,' Empire (20th week)
(CD-l,090-$3.30). Went up further
last week; prize winner not much
under capacity with quoted takings
of $16,800.
'Parade,' Guild (1st week) (R-914-
$3.30). Opened Monday, drawing
weak press; Guild's first revue at-
tempt.
'Personal Appearance,' Henry
Miller (32nd week) (C-944-$3.30).
Laugh show has been holding to
$12,000 weekly pace and looks all
set to span summer.
'Petticoat Fever,' Ritz (12th week)
(C-918-$3.30). Under former pace,
but making some coin; last week
$6,500 with cut rate support.
'Post Road,' Ambassador (24th
week) (CD-l,156-$2.75). One of
several shows operating at low
grosses on week to week basis;
$2,500.
Something Gay,' Morosco (4th
week) (CD-961-$3.30). Picked up a
bit la.st week and may stay Into
Juno; estimated $5,500.
'The Bishop Misbehaves,' Golden
(14th week). (C-l,156-$3.30). Likely
to call It a season after another
week; $6,000 or slightly more; okay
since house and show same man«
agement.
'The Great Waltz,' Center (3Bth
week) (O-3,433-$3,30). Claimed
about $27,000 again last week; with
some lowering of operating costo
summer holdover aimed for.
'The Hook- Up,' Cort (3rd week)
(C-l,p54-$3.30). Modest takings
first full week but radio plugging
may strengthen attendance; around
$3,600.
'The Petrified Forest,' Broadhurst
(20th week) (D-l,116-$3.30). Held
Its own last week with taking again
around $12,500; several more weeks
probable.
'Three en on a Horse,' Play-
house (17th week) (C-860-$3.30).
With weekly grosses over $14,000
is contender for non-musical leader-
ship.
'Tobacco Road,' Forrest (7Cth
week) (C-l,107-$3.30). Nearing end
of long run. Indicated by gross
dropping down around $4,000 mark.
'To See Ourselves,' Barrymore.
Withdrawn last Saturday; played
three weeks.
'Waiting for Lefty' and 'Till the
Day I Die,' Longacre (9th week)
(D-l,019-$1.05). Approximated $4,500
little profit for one-acters but keep-
ing Group people employed.
Weather Permitting,' Masque
(1st week) (CD-789-$3.30). Pre-
sented by Edward Sargent Krown;
written by same; opens Thurs-
day (24).
Added Attraction
'Black Pit,' Civic Rep theatre
(14th street); announced to close
next week.
TARADE' BOWS OUT OF
BOSTON; WEAK $6,000
Boston, May 21.
Theatre Guild's 'Parade' left Bos-
ton ' Saturday afternoon (18), lop-
ping off the evening performance to
facilitate moving. Although the rea-
son elven for cancelling the Satur-
day night performance was mov-
ing problems, fact remains that 'Pa-
rade' Is the first show to do It this
season In Boston, with only a short
hop to N. Y. If biz had been any-
thing to talk about show would have
found a way to play that final date.
Second week o^ the revue scraped
In not more than an estimated $6,-
000, and that's low money for a
heavy setup like this one, although
the deck hands and musicians are
grabbing off the big chunk of the
pay roll. Show was worked on dili-
gently during Its stay here and
Broadway will see a much sm.arter
opening than did the Hub.
Guild will find fewer carriage
trade subscribers from this town
next season on Its list, unless a very
successful campaign Is waged
through the press In the meantime
to offset the red and the Beacon
Hlllers are seeing now as a result
of this 'fellow workers' production.
'Shrew' $9,000
Indianapolis, May 21.
Alfred Lunt and Lynn Fontanne,
at the English theatre in 'The Tam-
ing of the Shrew,' Friday and Sat-
urday (17, 18) for three perform-
ances, played to near capacity
houses.
Gross estimated at a neat $9,000
for the engagement.
DICK and EDITH
BARSTOW
International Vaaclng Favoritcii
Week of May 17th
EARL, PHILADELPHIA
GOODHUE'S NEXT
Hollywood, .May 21.
William Maxwell Goodhue, author
and producer of the current 'Chick-
ens Como Home,' Is to stage 'Pdi'
Goes the Weasel' at Atlanti':'. City,
J., August 19.
If it clinks thpro he will
I j to Tn'.'U' York.
Bevhills 'Widow in Green'
Beverly Hill.s, May 21.
*A Widow In Green,' new comedy
by Lea Freeman, will be produced
by Bovhill.s Little Theatre for Pro-
fessionals May 27, Dickson Morgan
Is staging.
Cast Incliule.s Grace Stafford,
-•Mdcn Chase, Daisy Belmore, Colin
Campbfill, Frederick Bewell, Viola
Moore, SyblUa Thorpe Pope and
I''rri1 >Iii.-ray,
I. MILLER
Stride with "STRQLLIES"
A New Shoe for a New Season at a New Price
7S
7
Ingenue
Modcli
Tho "StroIUe Bub."
In 3 "high shQdch"
ror Spring. ^2.00
1552 Broadway rcor. mii street, Open to 9 P.M.
56
'VAIHETI'S' LONDON OITICE,
8 St. Slnrtln'd Place, Trnfulnnr 8<inare
FOREIGN SHOW NEWS
TelephoB* Sempla B»* W 1-BOM
Cable AddieMi VABtBIT, I.ONl>ON
W. R. Hearst's Anti-Soviet Campaign
'5'Star Final' a Moscow Smash
iloscow, May 5,
J^iiiiis WoilzDncorn's 'l-'lvc Star
Fill.: I,' i-occntly produced by the
Ml), - ow ili-.'iitre of Lenin Regional
Soviet, lius overreached the success
of tl;c' *.\vo other current American
plays, 'Machinal' and "Fortune
HciRhi.«. J^attcr two are still on the
Mo.si'ow boards since last season,
bui 'Five Star' seems headed for an
even lonKer run.
'Five Star' comes here at an op-
portune rr.oir.-nt. William Randolph
Hc.irst's anti-Soviet campaign In
America, and the return exposure
of the 'American yellow press' In
Soviet paper's has given rise to en-
bitterment ■' gainst the practice of
press sensationalism. Making the
play a natural.
The producer, A. Plotnlkov, as
well as the translator, E. Shokho-
vitzky, havo succeeded in eliminat-
ing from he play without loss to
Its general content, nearly a:ll melo-
dramatic notes, regarded here as
bad taste, accentuating the social
a.spect of the play instead.
kmm\ Russ Fest
Adds Pics, Music
To Legit, Concerts
Moscow, May 5.
Soviet liducatlonal authorities
have embarked upon an ambitious
program of holding a festival of
arts in Leningrad, June 1 to 10.
Scope of this festival has been
very much broadened In comparison
to the separate festivals previously
held in Moscow. Besides the best
theatrical productions of the last
two seasons — modern and classic —
In drama, opera and ballet, sym-
phonic concerts Illustrating the
latest creation of Soviet composern
and cinema shows are to be in-
cluded.
Holding of the festival in Lenin-
grad gives greater advantage to
visitors, enabling them simul-
taneously to acquaint themselves
with the art treasures of the Her
mltage and the former royal pal
aces.
Censorship As Iz
Sydney, May 1.
Australia Is suffering' at
present from a censorship (
complex. Film, book, legit '
and newspaper censorship all
In full swing.
Late.st to come Into line is a
ban on swimming suits Issued
by local government for next
season.
PARIS STRIKE
STATUS QUO
LONDON'S 3 NEW PLAYS
On« Laatt Three Parformances—
Jane Cowl's Play Just Fair
Paris, May 12.
With May 30 set for general
amusement strike approaching, what
the trade will actually do grows
more and more uncertain.
Stagehands of some legit theatres
have already received notice to quit
on that day, in accordance with their
legal right to know when they are
going to be turned out. This Is taken
to mean that the managers mean
business.
Film exhibitors' ass6t:iation has
not yet taken a stand. One -day
strike, as a gesture of protest, which
won't hurt grosses too much, is be-
ing suggested.
General opinion Is that the thea-
tres which are running In the red —
and they are the , majority — will
strike, and claim credit for trade
solidarity, whereas those which are
making coin will remain open and
claim credit for patriotism In sup-
porting the- Government's project to
make the Paris season a gay period.
ACTORS AND POLITICS
M. A. Alexandre Elected; Saint
Grainer Loses in Neuilly
Rewriting Cochran's
'Mesmer/ Nichols Play
London, May 21.
r n. Cochran's first new produc-
tion in some time, 'Mesmer,' due at
the Apollo last Thursday (16) was
po!:'.p6ned at the last minute for
rewriting.
It's a Hevcrly Nichols play being
staged by Komisarjevsky with
O.scar Homolka and Peggy Ashcroft
heading the cast.
'29 Rentals
(Continued from page 7)
ready at work on new season's pic-
tures and scheduling the biggest
possibilities for early 1935-'36 re-,
lease are pinning chances of '29
rentals on p;.-U that will i.tart
off the fresh programs. Throwing
all present resources 'toward the
new year's product, which will be-
gin coming through in July, earlier
than (?ver before, distribs are wash-
In?: up this season's (1934-'35) pic-
tures as rapidly as possible.
With a couple of exceptions, ma-
jors will fall (■<- idcrably under on
dolivo)ii.s, idea partly being to ond
ui) this seasiMi culicr so that the
new i,|sii |liul,iiin-e:.'iiihitl(>n yp.ir can
Starl ri
Duo [ii general iniiirovoniniit in
the imUislry, It is oxiioclcd that
tliiTc will l)e a siihslanlial Ir.iTcase
In pi-ricnt.ijje coiUrarls tlii:; year.
Lasi. fpason in scores of iii.<i;'iiui's
disti'ilis went for (lat I'cntals as
toctioii, avoiding porcentai;o dales
which in addition to llio f;anilil(' on
returns increases cost to the dis-
trib tliniupli necessity or chcclcinu'.
J.l:iliy foi'Dl'T jiercenlfif.'c ;iccoil)lls
wei'o dropped simply becanse it was
fell it didn't iiay to clieck them.
Paris, May 12.
Saint Granler, actor, whose real
name is Jean de Cassagnac, ran for
municipal councillor In the aristo-
cratic Paris suburb of Neuilly. M.
Alexandre, one of the leading stars
of the Comedle Francalse, was
elected alderman in the tiny village
of Groslay-sur-Rlsle, in Normany,
Leon Volterra, legit, catiaret and
music hall manager, ran in Saint
Tropez, on the Riviera, and M. Fre-
jol, stage director of Folies Bergere,
was on another ticket in the same
town. Lucien Muratore, tenor, was
a candidate at Blot, also on the
Kivlcra, and actor Aqulstapace ran
at Cagnes,
London, May 21.
Sydney Carroll presented a cla.ssy
costume show, 'Th? Mask of Virtue,"
at the Ambassador's May IB.
Splendidly acted, it was well re-
ceived but is likely to appeal to the
Intelligentsia only. Play was adapted
by Ashley Dukes from the German
of Carl Stornheim. Frank Cellier
and Jeanne de Casalls have the
leading roles.
'Gay Masquerade' at Prince's on
May 14 was a conventional, ante-
dated musical. It folded after
three performances for revision.
'Hervey House,' a play written by
Jane Cowl, opened at His Majesty's
May 17. It is an exceptionally work-
manlike job from a construction
standpoint, beautifully produced and
splendidly acted but too old-
fashioned. Opening night audience
liked it and gave it a hearty ap-
plause send-off but there's been no
rush for seats since, In spite of a
splendid name cast Including Nich-
olas Hannen, Gertrude Lawrence
and Fay. Compton. Play's author Is
given as C. R. Avery on the pro-
gram, that being a nom de plume
for Miss Cowl who was In the
audience for the opening. Music Is
by Herbert Menges and direction by
Tyrone Guthrie.
French Legit
Wants Gov't B.R.
To Revive Road
France Prepares Heavy Program
Of Galas to Lure Tourists Over
No Escape
London, May 18.
Mile End Empire, East-Side'
house playing vaudeville and
pictures, often encounters rough
element who resent some of the
talent. Bouncers stationed all
over the house to eject rowdies.
But rowdies have found rem-
edy to get their own back.
They wait outside the stage
door to give some of the acts
the raspberry.
Biz Up 12%
Paris, May 12.
Establishment of ofllclal, govern-
ment supported road companies, so
as to revive legit in the French
backwoods Is part of a plan which
Charles Martlnelli, president of the
Union des Artistes (local Equity), is
going to submit to a show biz con-
gress called for next October.
Government has got to administer
the shot in the arm, is Martinelli's
idea, and he wants the state to li-
cense managers and actors for mu-
nicipal theatres in each town, as
well as touring companies.
One percent of all taxes paid by
the French should go into this, and
he wants the state show biz to' be
run by an Independent sinking fund,
just aa the tobacco monopoly now Is
handled.
After 45 years of work, he wants
a pension of $400 a year for all
actors. He wants the ramshackle
city theatres In the small towns
made over until they're comfortable,
and he also yields to the modernistic
tendency by suggesting that all mu-
nicipal playhouses contribute thbir
talent for periodical radio concerts.
A. Artaud Gives Paris a New Show;
Tragedy, Radio Waves and Gestures
Paris, May 12.
Antonin Artaud, for years the bad
boy of the experimental theatre
here, today is unwillingly giving
Paris its biggest laugh in months.
Artaud has ideas. He wants to
renew dramatic technique. He
wants the theatre to become 'an
Immense furnace of passion.' He
wants to do this by means of 'sym-
bolic gesticulation, in which a ges-
ture Is ffs Important as a word.' All
this he wrote In an explanation to
the press of what he was batting
about. Tlie language he used was
so strange that people thought he
was trying to say something new.
Sir Arthur hired the Folles "Wag-
ram, dusty and ramshackle old
music hall, and rebai)ti7,ed it the
'Theatre of Cruelty.' Put a loud-
speaker in the roof, over the center
of the orchestr.'i, and had strident
nuisic by the M.-irtenot electric wave
(irf;an rc^i-stcrcd on disks', to break
ciiu a1 tense moments. Wrote him-
self a l('rril)l(> tr.".^r(l>-. 1> L.s.cd on the
story (if the Oonci family Then he
n hooUijp Willi I, ails' lyr'i Alidy,
bo.uiiiriil dlvorci'il v.-ili" of a lli-itisli
iiolili-i: .'M. who Ikis siimc aniiiitionK.
Arlriiiil I'apa I'enci, tallicr
of I li-:! I l i. c. who is p':iyc(l 1)\' Lady
lya. Si I mil of symlmls and
lliKll colors. ■■•:irolirr .n liv:'-;nid-
li'11-ccnl t'hrisliuas tioe.
Tlieine of i)ie(<' is how ("'(>iici se-
duced his danu'iiter, ami she finally
had to kill him and get tortured for
the crime. Entire cast of 29 execute
symbolic gestures, running around
in circles on the stage to express
confusion. Murder and torture
scenes are very hot.
All the fancy Intellectuals of
Paris, French and foreign, came to
the opening night. More Schiapa-
relll dresses were present than at
any other gala performance this
year, and all sat politely In rickety,
unpainted seats and watched and
wondered.
Those of the spectators who
weren't buffaloed into thinking they
were seeing something original were
too polite to titter while In the the-
atre, so the first two nights didn't
go so badly.
But Artaud had reckoned without
the weakness of his own throat. He
took the part of Cenci in the style
of a vaudc caricature of a ham ac-
tor, ranting in a tragic roar all evo-
nin.l^. After weeks of rehearsal and
two performances, he bcKan to
weaken. The first Lv,-o nights he
sounded as if he had a had cold.
The thiid ninhl. he li.'id to force his
voice to be lioaid. and the fciirth
ni.ulil all lie could do wa.s whisper—
iiiaudililo beyond tlie third row or-
cliestr.i.
yo now, if it Weren't foi' the stri-
dent barkir.K of the .Martt-lini wave?,
the MMdioice would be able to sleep
comforlably.
(Continued from page B)
are today. The books show that
identical pictures are getting more
money than they did a year back.
Bernhard believes the public on
which picture theatres draw Is also
in a better frame of mind but ,he
firmly believes grosses would be
higher If exhibitors didn't go in for
giveaways.
'This Is an admission to the pub-
lic we are not giving value In pic-
tures,' Bernhard declares. He point-
ed out that In Philadelphia, strong
Warner sector, about 100 theatres
give away no merchandise with ad-
missions but that the Indies do. He
cited a large department store In
Philadelphia, one of whose execu-
tives suggested stores might as well
put In picture shows and give these
away with merchandise purchases.
'What concerns me about give-
aways and the like,' says Bernhard,
'Is that this belittles the value of
product, particularly affecting Its
potentialities at theatres which do
not hand out articles of value along
with tickets. We have a code but
It seems to be a code that's between
exhibitors and distributors rather
than a code that's between the in-
dustry and the public' Bernhard Is
among operators who's willing to
fight hard for an end to giveaways,
banlc nights, screeno, etc.
Major Leslie E. "Thompson, BKO
^lieatre head, points out that give-
aways are covered in the code and
that if everyone lived up to tl;c
dictates of the Blue Eagle, this
would not stand In the way of
better results. Thompson, agree-
ing that a lot of theatres are getting
away with premiums and the like,
doesn't believe this unfair policy
will last, however.
But for this, and duals which the
big operators also contend saps top
chances, theatre grosses might be
more than 12% better than they
were a year back, various policies
held to be detrimental, including re-
vivals, having spread considerably
since then.
Frank Freeman, Par's general op-
erator, Bernhard and others do not
particularly fear a shortage of prod-
uct during June and July, though it
may come in view of the fact dis-
tributors are falling shorter on de-
liveries than ever before. Operators
believe there may be a shortage of
irood pictures for the first two of
the summer montlis, but are not
particularly alarmed. Usual num-
ber of closings will probably pre-
vail, however, many theatres be-
lieving it wiser to shut down for
a while rather than eat up the good
showing made during the winter
and spring.
New England, the eastern and
Great Lakes states, including Il-
linois and Indiana, have shown
marked Improvement In comparison
with conditions a year ago, manu-
facturing localities having been aid-
ed by better business and the Blue
Eagle. Florida had an unusually
good winter. Freeman reports for
Par, whioh has that state well sewed
up. Par Is also substantially rep-
resented in Detroit and New Or-
leans, lioth of which sectors have
shown fine Increases in bu.siness.
In .addition to the midwest and
north WL'sf, the west coast has been
l)(i<)rer than other parts of the coun-
try.
According to Par, which Is the
heaviest chain operator in the south,
1)( iii.if in nil the stales, Improvoinent
h.is been spfitty. Husinoss has been
much better in the cotton and oil
stales, due to increase in prices,
but in the textile statc.<; has suf-
fered from effects of strikes, closed
factori(;s, etc.
Throii;;hout opei'atlnp ranks the
srealest optlnUIsm since 1"J29 set-
back.s i.s expressed. Although the
Paris, May 12.
Paris 1b determined to get Its
share of the world whoopee buslnesa
this spring and early summer.
World Is flocking to London for
the Jubilee, and the French hope
that some of the customers will
wander across the channel, despite
the unfavorable foreign exchange
situation. So the newly appointed
commissioner of Tourism, Roland
Marcel, has started doing things.
First action Is to arrange cut-rate
hotel deals hj means of which vls-
Istors may live five days here for as
little as $25. Anyway, that's the
ofllclal price for the cheapest grade.
Maybe there'll be a few extras.
Besides this, there are railway
fare reductions, and slicing of the
red tape required to bring autos into
the country. Marcel promises that
all French customs Inspector.! will
wear smiles during the season •ind
will go easy on the tourists.
Paris Season
Then ■iomes the organized Paris
Season, which was pulled last year
with a certain amount of success
and to which the amusement indus-
tries look forward with some skep-
ticism this year. Begins May 25 and
lasts until July 6, with a little pro-
log In the form of an exhibition of
Italian old masters lent by Musso- ,
lini, opening Jlay 14 in the Petit
Palais and .Teu de Paume museums.
Big splash starts May 25 with a
gala at the Opera under auspices of
President Lebrun. Festivals in
honor of Gabriel' Faure, composer;
Toulouse Lautrec, artist; Montmar-
tre, :the famous white-light district,
and Young France in general follow
through the week. June 1 .is an out-
door day, with an International ten-
nis tournament on the Davis Cup
courts and a night air festival at
■Villacoublay .field.
Sporting events continue on June
2, and then comes another week of
night galas. Including the charity
ball of Little White Beds on Tues-
day (4) at the Interallied Club, and
a Montmartro Night on Sattirduy
(8).
Music
Following week Is big for musio,
'vUh Bellini's centennial being cele-
brated at the Opera with perform-
ance of 'Norma' on June 11; 'Verdi's
'Requienri,' with the Florence orches-
tra, at the Opera on June 12, and the
same night the Copenhagen Royal
Ballet at the Opera Comique. Bel-
lini performance is repeated June 18
at the Opera-, and the same night an
outdoor boxjng show will go on at
Holland Garros staudium.
On June 14 comes one of the biff
novelties of the season, the first per-
formance of the 'True Mystery of
the Passion' by Arnould Greban in
the square in front of Notre Dame
Cathedral, with the Cathedral bells
and onran as musical accompani-
ment. This is to be repeated June
16.
June 17 will see a swim and bath-
ing suit fest at the Molitor pool,
under the ausjiices of the Artists'
Union (local Equity). June 20 an
automobile road race across France
is due to arrive at the Place de la
Concorde, and the same night a
flock of military bands from all the
countries of Europe will give a gala
concert at the Opera.
Elegance
A"n Elegance Contest for women la
set for June 21 at the Ambassadeurs
restaurant, and at night two new
ballets will be, performed at the
Opera. Polo at Bagatelle, In the Bois
de Boulogne, will begin on June 22,
and on June 23 comes the traditional
Grand Steeplechase at Auteull.
This is the ojjening of the Big
Week, characterized by traditional
races at the various tracks, and by
real society parties. Show biz chips
in June 26 with a gala of the Gome-
die Fi-ancalse and a garden party by
the Escholiers, theatrical group, at
the Pre-Catelan in the Bols dc Bou-
logne. More horse events go on In
the Bols, at the tracks and at Bafrn-
telle, cllinnxln.g In the Grand Prix de
Paris al Longuliainp on June 30.
As a follow throu.gh come a radio
p.ala at the Opera July 2 and a
party at Longciiamps on July 6.
next two months Into the siininici-
may be a little difllctilt. every co
fidence is liold for n boom ncv
se.'ison which will get under \\a.\
early thi.s year, probably Au^'. 1 oi.
through pre-release (.'iiKumcmonts c<
now product, a little before that.
Wedneedaj, May 22, 1935
LI¥EfS4¥l
VARIETY 57
Pulitzer rizes Beott Sale*
All the discussion and adverse
criticism of the Pulitzer awards has
had the curious effect of making the
prize of greater value seemingly,
elnce sales of books and plays
chosen were materially increased
during the past two years.
This year the Increase is espe-
cially noticeable. Pulitzer Prize
novel, 'Now in November,' sold
about ll,OpO copies from date of
publication to date of prize award,
according to Simon & Schuster, but
In first week after announced as
winner, sold 'over 9,000 copies.
John Day had to rush In a second
edition of 'Bright Ambush,' poetry'
prize winner, true also of Appleton-
Century'8 publication of 'The Old
Maid,' drama winner, and 'The Col-
onial Period of American History'
(Yale Press), history winner. All
three publishers were caught un-
ready by the unexpected rush of
orders. Scrlbner's, publishers of the
biography winner, didn't mind 'It. E.
Lee' winning, but weren't unpre-
pared, since book was on best seller
lists anyway and in third edition.
Rousing the Scribes
An Incentive for the newspaper
lads and lassies to finally get around
to 'that novel" is the American .Tour-
nallsts' Book Contest Instituted by
the Dodge Publishing Co.. Actually
two contests,, one each for a best
book of fiction and one of non-flc-
tlon, and strictly limited to members
of the American New.spaper Guild.
Prize money In each divilsoh Is $1,-
BOO, as advance royalties.
Dodge Publishing Co. Is the Mc-
rlde affiliate which decided recent-
ly to expand its activities to take In
general book publishing. Contest Is
the concern's first exploitation stunt.
It's open untib Dec. 31. And scripts
must be between 60,000 and 125,000
words. Judges who will select the
prize novel and work of non-flctlon
comprise Heywood Broun, Lewis
Gannett, book critic of the New
York Herald Tribune, and Fanny
Butcher, who holds the same post on
the Chi Trlb.
Poetry Week Current
Annual Poetry Week now under
way, to continue until May 26. Ob-
servance takes on a greater signifi-
cance this year, since it is being di-
rected from the newly-estabii.shed
National Poetry Center, located In
Radio City, New York.
Feature , of this year's celebration
will be the presentation of a Golden
Scroll to the country's outstanding
poet. Award will tend to make the
recipient correspond to England's
poet laureate. Golden Scroll award
will be directed by Anita Browne,
founder of Poetry Week, and who
directs the National Poetry Center.
As part of the Poetry Week ob-
servance, the Raven Poetry Circle of
Greenwich Village is holding its'
third annual open-air poetry exhibit.
As formerly, original poems have
been hung on the fence at Thomp-
son street and Washington Square
Bouth, New York, for display and
possible sale.
Writer- Relief Looks Promising
Writers Union has been promised
by Administrator Harry Hopkins
that Its proposed projects for
wrjters' relief is likely to material-
ize. Union has been very success-
ful In getting home relief for its
unemoplyed members, having no
turndowns on its books yet, but fig-
ures It would be healthier all around
If the scribblers were given definite
writing jobs of some sort by the
government on some plan similar to
the projects used for other pros,
Buch as actors.
Quite a few name scribblers are
now members of the Writers Union,
Including CllfC Odets, playwright;
Horace Gregory, poet; Nathan
Asch, novelist; Peter Neogoe, novel-
ist, and Mayer Portner, former
Broadway p.a. and novelist.
Chicagoan Fades
Chicago monthly, Chicagoan, pat-
terned after the New Yorker, has
discontinued publication and is re-
ported on the auction block. Un-
derstood that Milton Mayer, who
was one of the rag's ace contribu-
tors, has, with a couple of asso-
ciates, offered tlO.OOO for the publi-
cation.
Monthly had been published for
about nine years, for seven years of
that time by Martin Quigley.
Best Sellers
est Sellers for the week ending Mny 18, as reported by the
American News Co., Inc.
Fiction
'Now In November' (J2.00) By Josephine Johnson
•A Few Foolish Ones' ($2.50) By Gladys Hasty Carroll
'Green Light' (|2.50) By Lloyd C. Douglas
'Don't Ever Leave Me' ($2.00) By Catherine Brush
'Man Who Has Everything' ($2.00) By Louis Bromfleld
'Time Out of Mind' ($2.50) By Rachel Field
Non- Fiction
'Culbertson's Summary, 1935 Edition' ($1.00) By Ely Culbertson
'Road to War? ($3.00) By Walter Millls
'Personal History' ($3.00) By Vincent Sheean
'Robert E. Lee' (4 vols.) ($3.75 ea.) By Douglas S. Freeman
•Francis the First' ($3.00) By Francis Hackett
'Skin Deep' ($2.00). By M. C. Phillips
Producer-Turned -Author
'The People's Choice,' e. political
yarn dealing with the presidential
aspirations of a small towner who
stumps as a third party candid.ate,
has been authored by Barney Ger-
ard, one time burlesque and musical
producer, in collaboration with Ben
Pvyan. Story Is being offered pro-
duoera In acreen play form.
Hearst Political Shift*
Hearst European bureau chiefs
are being, shuffled around. Illness
of Bill Parker has made It neces-
sary for him to drop direction of
the Paris office of International
News Service, and Hudson Hawley,
until recently news chief for all
Europe, with headquarters In Lon-
don, lias been sent across the Chan-
nel to take over the job.
For the moment, Hawley Is tak-
ing a semi-vacation, long overdue,
and -just keeping In dally touch with
the Paris office, while Mickey Wil-
son remains in charge, but he will
prese'ntly take up the reins com-
pletely. That win mean more re-
shuffling in London, at least.
In Universal Service, Seymour
Berkspn, present Paris chief. Is due
for transfer to the United States.
His successor in Paris not picked
yet.
Hearst staff all through Europe
In the past year has been constantly
and consistently shifted, with un-
derstanding abroad that Hearst
aims at a completely new mob of
men line with variance of Hearst
political views of late. Anyone who
was even slightly anti-Fascist In
the past, even If under instruction.
Is now not wanted by Hearst. And
this goes, too, for men who in the
past knocked Hitler or Hitlerism.
Amer. Spectator Revived
American Spectator, recently
dropped by George Jean Nathan
and his group, will resume publica-
tion. Has been acquired by C. H.
Flngerhood, who will continue to
get it out as a monthly. First Issue
under Fingerhood's direction will
appear around the end of the montfi.
In contrast to previously, when
the names of editors were all over
the publication, the revived Spec-
tator will list no editors at all. Fin-
gorhood won't even give out their
names, preferring to have them
'anonymous.'
Policy and format of the Spec-
tator will be retained under Finger-
hood's direction.
' Fleischmann's New Mag
Raoul H. Flelschmann, publisher
of The New Yorker, who Is person-
ally interested In a number of other
publications, entering still another.
With Eugene R. Spaulding and
Harry T. Hatcher, New Yorker
execs, he has organized Housing
Publications, Inc., to Issue an annual
called The Home Owners ' Hand
Book.
Annual will carry both reading
text and advertising, of the type in-
dicated by the title. C. B. Smith,
formerly on the old Evening World,
editing the annual.
Macfadden Moving
Editorial, advertising and ad-
ministration departments of the
Macfadden publications are finally
to Jbe moved from the old Macfad-
den building on upper Broadway,
New York.
Macfadden has taken two floors In
the Chanin building. In the Grand
Central zone, to house his publica-
tions, with the move to take place
in July.
Old Macfadden building will con-
tinue to be used by the accounting,
subscription and other business de-
partments.
Show In Red, Guild Is Blue
The Toledo newspaper guild will
meet Sunday (26) to see what can
be done about red Ink. The show
'Blessed Event,' put on for charity
and to fatten the guild treasury,
proved too expensive and ended on
the wrong side of the ledger.
Competition is explained as the
reason for the financial flop. Two
years ago the same group put on
'Front Page' and netted over $4,000.
This year the same method."! were
used and the same fancy prices.
Quite a few big shows appeared In
Toledo this season with the same
scale asked by the newspaper boys.
Pub Organization Formed
Recent formation of that Editors'
Luncheon Club, composed of the
book publishing editorial heads, as
a means of. exchanging ideas for the,
advance of the craft, has given the
general book publishing workers In
town the idea of a blanket organi-
zation taking In all departmental
aides.
Organization meeting, held at the
Hotel Delano was attended by about
150 persons employed In the editor-
ial, sal^s, promotion and manufac-
turing departments of the various
book publishing houses. Tentative
name for the new group Is the Ju-
nior Executives, but this is to be
changed to something more appro-
priate.
Stressed that the new group Is
non-union and non-political. Sole
purpose Is to further the industry
and Its wox-kers, with opposition to
censorship voiced. Next meeting to
be held in about a week, when a per-
manent name, constitution and slate
of officers will be presented.
Illustrators Now Competing
Contest for best book Illustralons
has been inaugurated by the Lim-
ited Editions Club, with a total of
$7,000 In prizes to be awarded.
Competition closes March 15,
1936. First prize will merit $2,500;
second prize, $1,500, and third,
fourth and fifth prizes, $1,000 each,
illustrations submitted must be for
the various classics which the Lim-
ited Editions Club Is contemplating
reissuing, and George Macy, of the
organization, will furnish a list of
the books to Illustrators interested.
Lawes' Deal Still On
Agreement between Theodore Ep-
stein and Warden Lewis E. Lawes of
Sing Sing, whereby the noted penol-
ogist Is to edit a new mag f9r tlie
publisher, to be known as Prison
Life, not disrupted, as reported.
Confusion arose' from the fact that
a new company, Tewhlel Publica-
tions, was formed to sponsor the
new periodical.
Directing head of Tewhlel Publi-
cations is Epstein, with Walter W.
Hubbard prominent on the editorial
end.
R. R. Resumes P. A.'a
Union Pacific r.r. has reopened
its Coast publicity department,
closed for several years, with Rob-
ert Denton, former- local news-
hound, In charge.
Bureau will service all newspa-
per and wire services between here
and Omaha on personalities travel-
ing on the company's lines. Photo-
graphs win be made of arrivals and
departures, airmailed direct to the
papers. Similar department ser-
vices between Chlcat, and Omaha.
Paychology Gets Injunction
Inspirational Publications, Inc.,
publishing Psychology, was granted
an injunction by Judge Isadore
Wasservogel, of the New York
County Supreme Court, permanently
restraining Charles Flngerhood,
publisher of Current Psychology
from using that title In any way
that would conflict with Psychol-
ogy.'
Tome on Pic 'Dream'
Grossett & Dunlap will Issue a
motion picture edition of Shakes-
peare's '.Midsummer Night's Dream'
as brought to the screen for War-
ners by Max Rolnhardt.
Bard of Avon's monicker will be
somewhere among the credits.
Courtney Marks Time
W, E. Courtney, featur(' writer for
Colliers, I.H In Hollywood writing a
series of articles for his mag about
pIctnrcH. It's a fill -In job while he
and countless other feature writers
hang around the Paclflc slope as-
signed to get features on tho navy's
secret wp.r game 9.n'1 o.s yet unnhie
to get much but rumor
Torbett Quits Cincy Poet
Joe H. Torbett dropped out of the
Scrlpps-IIoward org. by resigning
as managing editor of the Cincinnati
Post. His desk goes to Frank
Aston, who started on the sheet in
1020 as a cub reporter and stepped
up via the copy desk to head vari-
ous editorial departments.
Hailing from Kansas City, Torbett
was on the World-Telegram In
N. Y. prior to being moved to Cincy
in January of '33. He made numer-
ous changes on tho Post, sidetrack-
ing its long established policy of
general appeal to the masses by at-
tempting to attract the swells
through an expansive society de-
partment.
Art Keller succeeds Aston as city
editor of the Post, with Joe Doran
advancing to assistant c. e. Johnny
Johnston continues as news editor.
Wm. Reitmeier
William Reitmeier, 60, who retired
in 1932 after 43 years as police re-
porter of the N. Y. World, died in
San Pedro, Calif., May 19. He Is
survived by a daughter and a sister.
New Hearst Trade Rag
Hearst Business Publications
adding a new trade paper to the
group, known as Drug World. First
printing is 8,500. Editor is Howard
Stephenson, identified with other
periodicals of the Hearst trade pa-
per chain.
'Nother Topical Pub
David Ross assembling a staff pre-
paratory to Issuing a new mag of
comment, entitled The National
Observer..' Publication will be
monthly.
Is Their Biz to Watch 7
Trio of new so-called 'business'
mags in preparation for Immediate
publication.
One is the American Journal of
Commerce, sponsored by one Samuel
Kestenbaum. J. Stanley Urquhart
preparing one to be known as the
National Consumer News. Third
will bea'* the ^tltle of The Business
Reporter, with tho publisher Eli
Jaye.
Add to 10c Group
Harry Steeger and Harold B. Gold-
smith adding Dime Sport Magazine
to their 'Dime' series of mags. Group
now comprises. In addition to Dime
Sports Magazine, Dime Western,
Dime Adventure, Dime Detective
and Dime Mystery. Rogers Tcrrill
editing the Dimers.
Steeger and Goldsmith issue their
mags under the general classifica-
tion of Popular Publications.
Bee Kaufman's New Spot
Beatrice Kaufman h.as been ap-
pointed fiction editor of Harper's
Bazar and will occupy that desk
starting Sept. 15.
She will summer In Honolulu,
first vl3ltlng Hollywood, where her
husband,. George S. Kaufman, goes
next week on his second picture as-
signment.
On Those Radio Flashes
'News While It Is News,' purport-
ing to be tho Inside story of the
Yankee Network News Service, will
be released June 10 by G. C. Man-
thorne & Co. of Boston. Book, au-
thored by Leland Blckford, editor in
chief of the reglonal's newscasting,
also describes the development of
the radio newspaper.
Variety'! Own Plant
VARiBrr has bought RogowskI
Co., Inc., the newspaper and job
printing shop In which this paper
has been printed for IB years.
Negotiations were closed last week,
firm name being retained. M. J.
McEvoy, long with RogowskI, is In
charge.
So Vaihett Is now In the printing
business. Something else to worry
about.
Book Reviews
Backing Up
The Jalna saga, which prcnii.-^f-a
eventually to become almost as
numerous as the "Tarzan' volumes,
after making progress Cor four
volumes now retrogresses and Mazo
dc la Roche's fifth volume ante-
dates the rest and becomes
chronologically the first of the
quintet.
'Young Renny' (Little, Brown &
Co., $2.50), takes a step backward
from 1924 to '06, with Renny tho
protagonist, but surrounded by
familiar characters from the suc-
ceeding volumes. Splendidly told
and while probably not Intended as
such, a grand selling argument to
those wh'o have yet to read th©
other four books. For these who
have already met the Whitcoak
family it Is probably even more
appealing.
Odets' Plays
Clifford Odets is the hew find
.^mong playwrights, having been
generally acclaimed In New York
dailies as. the present white-haired
boy. He has three plays current on
Broadway, and all of them have,
aroused comment. All three are now
published in ono volume, 'Three
Plays' (Covlcl-Frlede; $2.50).
As reading, the plays are Juet
as good as when watched across
the footlights and once again they
leave the Impression that here la a
young man with vast possibilities.
His best writing Is In the full length
play 'Awake and Sing,' which seems-
more mature and ' rounded than
either 'Waiting for Lefty' or 'Till
tho Day I Die.'
Foreseen Punch
Zane Grey telegraphs his pupch
In 'Thunder Mountain' (Harpers,
$2). In his first chapter he dwells
upon the locale, a basin formed In
part by a quaking mountain, and
Immediately the reader knows that
the climax will be arrived at
through the crash. The slide Is
used to free the young hero from
the false vigilantes, but the
elaborate preparation kills any
surprise element.- It Is what the
reader has been waiting for.
Meantime there's a multiple ac-
tion story, with the love Interest
switched in the last third from the
charming Eastern girl who Ibves
Kalispel, In spite of the fact he's
a killer, to a dance hall girl who
knows that his killings are all
jUKtifled. Plenty of strong action,
but a too-sugary finl.sh.
Overlong
Jacket blurb for Mrs. Christine
Whiting Parmenter'a 'The Kings o(
Beacon Hill' (Crowell, $2), stresses
the fact it's a 'long' book, rurining to
380 pages. Will appeal to the
author's following, but the leng'th Is
gained through overwriting sccnca,
chiefiy In the dialog ecctlons.
The dialog la aklUfuUy written
and Mrs. Parmenter wanders with'
her readers through many Interest-
ing scenes, given virtue through the
merits of her narrative faculty
rather than originality of plot. The
latter is a fragile skeleton; the
shopgirl who marries Into the Bos-
ton aristocracy and eventually win*
over her 8nobbls|j^ In-Iawo. Nothing
new ^ that, but well handled here
and oTferlng a couple of delightful
characters In the maiden aunt,
Helen, and the Uncle Avery who
didn't rnar»-y her. Hardly enough
novelty for pictures.
CHATTER
'Sanctuary' banned by II Duco.
I''rank Swlnncrton writing his
autoblog.
Third printing for 'I Wish I'd
Said That.'
Dr. Logan Clendcnning vacation-
ing In Egypt.
Henry Hoyn.i, of Harpers, back
from London.
Mncaulay tea-lng ICmlle Gauvreau
next 'fiiosday (28).
G'iorgc R. Ross, Little Brown ad
manager, resigned.
Gollancz has; British rights of
'Ballf-y's D.iughters.'
William ."Saroyan going to Russia
In ]5()b Lrown's party.
Favorite .^port of Michael Foss'ler
\s piichlni hor.'-'cshoes.
McHridtj has ilcrl up Igr.avilo
Sllonf; for future v.'orks.
Th;it tnh of Alan VlUlers' Bill)
^Continued on page 59)
Omnibus of Crime
Erie Stanley Gardner's yarns are
always near the top of whodunit
lists and his newest one, 'Case of
the Counterfeit Eye' (Morrow; $2),
Is no exception. There's a basic
similarity of pattern In all the Perry
Mason books, but they're all a kick
anyway. And what la best about
them is that Gardner quite obvious-
ly always haa tho cinema In mind
but doesn't let that Interfere with
pacing and snapping up his
hooka. Thla one should make a good
film follow up on the earlier l^wo
Mason plx.
'The Green Shadow,' by Jamea
Edward Grant (Hartncy; $2), intro-
duces a new publisher and a new
novelist and they're both clicks. It's
a mystery yarn In snappy, realistic
fashion with good dialog and loads
of action. There are a couple of
loose ends towards the closo wh-'')e
the author forgot to explain a few
thlnif.s. AVhcn ho le.arns not to let
that haiippn he should, be right up
In 1)u.' fivint raiikv wUh TInmmett
and Wliltflcld.
S8
VARIETY
to IHE LADIES
Wednesdajt May 22, I93i>
Among the Women
By The Skirl
Best Dressed Woman of the Week
GRACE GEORGE
('Kind Lady'— Booth)
Realism
Grace George's 'Kind Lady,' at the Booth theatre, isn't getting nearly
enough publicity. Here is one of the best shows on Broadway. In
'Children's Hour' you wanted to cross the footlights and strangle a little
girl, in 'Kind Lady' there are four characters you would love to do the
same thing to,
Henry Daniell was imported for the leading male role, a part made to
order for Louis Calhern. If this play is made into a picture Mr, Calhern
would be the right choice. Miss George, growing old so gracefully, has
the sympathy of the audience to such a degree there were actually
moans when her escape was thwarted and when she finally escaped
the hands of these four villains there was thunderous applause.
Miss George was lovely in ^a raisin-colored taffeta dress, made with
an off-the-shoulder bodice of brocade. With this was worn a sable
cape. A grey, full-skirted frock had sleeves studded in steel and a
flowing gown was of lavender chiffon. Irby Marshall was in a green
dinner gown with a black net coat, and a tailored checked coat and
restec were worn with a plain skirt. Florence Britton wore a man's
coat over a pink -evening frock made with no sleeves, but high both
back and front, with one clip as ornament.
Deserves a/ Break
'Something Gay,' at the Morosco, deserves better patronage. Tallulah
Bankhead Is at her best In this amusing comedy. There is one telephone
bit done by Miss Bankhead and Hugh Sinclair worth the price alone.
Clothes worn by the star are distinctive. A traveling suit consisting
of a navy blue cloth skirt, and powder blue satin blouse, had a short
rounded jacket oddly buttoned in Jet. A drooping straw sailor com-
pleted the outfit. A second change to a pale pink ch'lffon frock, rather
heavily belted, is worn with a sequin Jacket in the same shade. One
other tailored suit Is of black with re vers of black fur, the blouse being
pink. A cocktail frock had a print skirt and powder blue chiffon top.
Pajamas of black jet with white satin blouse were suspender fashion.
A tiny jet jacket went with them.
Nancy Ryan wears two dresses, one a tulip print made with a rather
full train, the other of blue lace made Jacket fashion with low-back.
Hepburn's Checka
There comes a time In the lives of all picture stars when the studios
go haywire on stories. RKO reaches this stage in its latest, Katharine
Hepburn opus, 'Break of Hearts.'
Miss Hepburn is a composer of music In the poverty class. She meets
up with a great maestro who is noted for his affairs with women, and
he falls for her good and plenty. After a few months of wedded bliss,
In which the picture travels quickly with flashes of various countries.
It comes back to America and becomes involved in more philandering,
only to be found out by his bride, who gives him a walkout powder.
In modern clothes Miss Hepburn gives one the Impression of a child
'masquerading as a grownup. "Wide stripes and huge checks make up
most of the wardrobe. A black sequin evening gown has a fanlike bertha
of net. One pajama outflt is typical of La Hepburn. The long coat is
banded in quilted velvet. A three-quarter coat of a metallic material
Is worn over a gown of the same material.
Clothes worn by Helene Millard and Susan Fleming are much more
up to date than Miss Hepburn's. One white fox cape boasts five -rows.
Inez Courtney, in for a bit, is in a plain skirt and checked Jacket.
The Music Hall is repeating Its beautiful production of 'Scheherazade.'
Did Ydu Know That—
Ben Hecht sometimes works
at the studio in red short.s....
Peggy Joyce sails for Europe
on the Normandie with Rose
Saphire the Fulton Ours-
lers (Grace Perkins) have teen
visiting at the 'White House
Mrs. Harry Warnei- was
fitting clothes at Sonla's for
her California trip the Joe
Breens are on that bl^ trip to
Europe. .. .Grace Menken and
Regina Crewe were dizzy from
those farewell parties before
leaving for the Coast Mrs.
Buddy Morris is going out, too,
with the Charlie Einfelds
Mrs. Dick Rodgers was so
beautiful in that silver fox
cape at Grace George's play
Friday night that was Mrs.
Nate Blumberg and Mrs. Nat
Kalcheim lunching at 'Ver-
sailles Mrs. Rube Goldberg
was also there with Mrs. Haver
Rose and Harry Cohn are
the guests of Nate Spingold
during their stay. .. .Dorothy
Fields will go west to work for
Walter Wanger. . . .she denies
those rumors of an impending
divorce. .. .Helen Menken has
decorated the most divine new
apartment ....Conrad Nagel
was shopping on 53rd street
recently. . . . Mrs. Ben Throup
may go to California with the
Ben Lyons Estelle Brody
weekends at the Westchester
Biltmore.
Mayfalr Affairs
The picture at the Mayfalr, called 'A Night at the Ritz,; doesn't seem
to be doing so well. Patricia Ellis and Dorothy Tree struggle in unin-
teresting roles, but dress the parts becomingly. Miss Ellis wears a few
sirhplo frocks for daytime wear and Is seen In one dinner dress of chiffon
with sleeves and yoke cut to show the flesh. Miss -Tree is vamplsh in a
black suit -tvlth dotted collar and revers. Fur-trimmed, a suit worn with
a Chinese hat and an evening gown was long-sleeved and banded in gold
The material of this gown had a metallic thread running through It.
State Styling
"Vaudeville at the State went Us merry way with Sammy White and
Beatrice Curt getting the honors. Misg Curtiss, prettier tlian ever,
looked lovely in a turquoise chiffon shirtwaist dress. Buttons and belt
buckle were of brilliants. Alice White, In from Hollywood for a whirl
of the halls, did two dances with a pair of good-looking boya In tails.
Miss White's first dancing frock 'was of white, chiffon with the hips
banded In a lattice of rhlnestones. A tiny cape was worn for but a
minute. The second change was black. Of satin, the full skirt was
banded at the hoj^, the waist, and around the bodice in jet. The only
other woman on the bill was with the Three Kanes, the miss costumed
the same as the men; that Is, In white trousers and Eton Jacket.
Thornburgs to obey orders of the
grievance board. Midwest, local dls-
tribs in Marshalltown, sought de-
claratory' Judgment to determine Its
status.
Other actions brought by exhibi-
tors against local grievance boards
or the C. A., or both. In 'bank night'
cases, Include the Northern States
Amus. Co., of Cruxton, Minn., dis-
trict court; Queen Theatre Amus.
Co.; New Liberty theatre, northern
Texas U. S. district court. Ft.
Worth; Oxnard Theatres, Inc., Ven-
tura, and Mission theatre, San
Gabriel, In two different district
courts, southern California; and
Gem and Cozy theatres, Oklahoma
district court, Oklahoma City.
In addition to naming the NRA
boards as defendants, most of these
actions also cite the principal dis-
tributing companies as co-defend-
ants.
Secret Fox Trial
'Bank Night'
(Continued from page 7)
originators in each community or
section of a' city. But the NRA of-
ficials have found that all competi-
tors of the original 'bank night'
house eventually swing into line.
With every house having 'bank
nights' at least once a week, the ex-
liibitors soon find themselves back
wlUi the same margin of profit as
before the 'nights' were inaugurat-
ed, exi'CiHiii^' lor the added expense
of currying on the 'bank' campaign.
Only in Denver has a district
court action ncai'cd ulUm.ate de-
cision. Ill the district court of that
City, Cioiio.ul Theatres, Inc., with
its action against the -Molro-Gold-
wyn-Maycr istributing- Co., was
denied an injunction. Tlie plaiiiLlfC
was found not to have entirely
clean hands since ho also was en-
gaged in a lottery. But the district
court held that the exhibition of
picture films did not constitute en-
gaging in interstate coniniei-cn and
ruled that the NRA statute of Colo-
rado was unconstitutional. The e.'iso
has been appealed to the cli-cnil
court of appeals but has not been
tried thus far.
Blue Eagle officials understand
that the Brady Amus. Co., of Brady,
Texas, action against the local
grievance board will be dropped be-
cause the state court has perma-
nently restrained this company
from holding 'bank nights.' The
Brady case against the grlevancers
is as usual In the district court.
Two other actions in Texas dis-
trict courts also may be dropped
because of the state court ruling.
They are the S, & C. Amus, Co.
(Palace" theatre), San Antonio, and
Starland theatre. Orange, actions
against the local grievance boards.
The api)lication for a temporary
injunction against the local griev-
ance board lias been denied by th;
U. S. district court, southern Iowa
district. Tho. injunction had been
soutrht by Central States Thtati-e
(;orp,, Strand and Rialto tlicatres.
Fort Dod.ue, Iowa.
The suit against the NRA boards
lii-ou.trhi in llm .siHUhcni Iowa U. S.
district com I l)y ijiiii'..a'id lOn'nicc
Thorn'inir^r, .\l;>r.-:h':illli.v. n. 1:1., ox-
lill)it()i-s r(!sul((;il ii\ an aciii..i) by the
-Midwi^st I''il)n Di.'ilriliiilij-.-.- in.-it
ilie 'riini-iilirn-i;. (.'.una oiiliM'f'il
(Continued from page 5)
plaintiff that certain moneys were
due in March, 1932, on this purchase
agreement and have not been met
and, therefore, William Fox, should
make good, the sums.
Fox claims that the purchase of
the Roxy was effected pursuant to a
Joint venture by Fox Theatres Corp.
and Fox Film, wherein, although
the purchase was to be made by
Fox theatres, both the theatres cor-
poration and Fox Flllm were to have
equal Interests In the theatre.
Fox Film was to contribute to Fox
Theatres Corp. half of the film
rentals which It received from the
Roxy. Fox theatres, William Fox
claims, was to apply thia sharo of
film rental money, together with Its
own funds, towards payment on ac-
count of the purchase price of the
Roxy, when such payments became
due.
Fox Theatres was. In turn, to pay
over to Fox Film, half of the divi-
dends which Fox Theatres Corp.
received from ownership of the
Roxy Circuit, Inc.
Fox's Claim
William Fox claims further that
upon full payment of the purchase
price. Fox Film and Fox Theatres
would sharo equally In control of
the Roxy and the profits of same,
William Fox sold out hie inter-
ests in the Fox properties In 1930 to
General Theatres Equipment, also
an additional defendant In this case,
whereby. It Is alleged, he secured an
indemnity agreement from Fox
Film, for himself on all transac-
tions relating to the conduct of the
business of Fox Film and Fox Thea-
tres or Its subsidiaries and con-
trolled companies.
He claims furtlier that Fox Film
ceased to make further payments to
i.''ox Theatres Corp., out of film ren-
tals i-cceived by Fox Film from the
Roxy, after he sold out his Interests
In these companies to GTE and
(f.Trlcy li, Clarke, This, it is alleged
by William Fox, destroyed the
• iliility of Fox Tlipatres Corp. to
Going Places
By Cecelia Ager
'The Age of Indiscretion' Is, If anybody's, a woman's picture. It carrio.
on in a strange ivorld all run by dames, without any opposition from
tho gents hanging around — wooden-headed creatures ih pants, standinR
by solely to explain how there happen to be children in the cast. In
this strange world Madge Evans is a faithful secretary and Helen
Vinson a; faithless wife; Beryl Mercer a kind old lady, and' May Robson
a mean old thing. Also Catharine Doucet, an amorous author of be.st
sellers, for every now and then in 'The Age of Indiscretion' the book
publishing business intrudes, a business which, In this woman's picture,
is as easy to run as baking a cake.
The ladles all llvo up exactly to their rubber-stamps, careful to avoid
any interesting smudging. Miss Evans is simple and neat as the
secretary, earnest and true,. In tailored clothes, with crisp, white collars
nnd a tidy blonde bob. Miss Vinson is cold and heartless and vain.
She loves clothes, but, according to her wardrobe, not the right kind!
She also loves small, tight waves In her hair. Beryl Mercer's heart
of gold makes her purr with acute kindliness, just as Miss Robson's heirt
of stone, until a little child crumbles It, compels her to bark with
crusty cussedness. Iss Doucet has been ordei-ed to go ahead, be funny.
She certainly tries, twittering, flouncing, hopping, chirping — and finiahef=
still trying. Her costumes also strive for humor. For instance, her
white galyak Co.ssaek coat and high, white Russl.an turban.
Here's Noel
Though 'The Scoundrel' has become, for Us Palace engagement, def-
initely identified as 'The Scoundrel of 49th Street,' the '40th Street' part
Is printed in somewhat smaller letters, which fact, coupled with pictures
unmistakably of Noel out front, makfis It altogether clear to the bright
young things that they can catch up with their required seeing right
here at this funny old Broadway place. What a lark and how quaint.
Noel in a red plush, sprawling gilt theatre. Fancy.
And so the blase Palace usherettes carefully register no surprise at
seeing bright young things In Best tweeds striding adventurously down
their aisles and taking possession of their preserves, while the bright
young things themselves, suddenly fa.ce-to-face with vaudeville, too, just
knew this sortie into strange lands would turn out something divine,
Tamara. Tamara? Wasn't that something in 'Roberta?' Of course.
Tamara comes out from center stage, heading straight for the mike, and
tells them so. She introduced 'Smoke Gets In Your Eyes' in 'Roberta."
Such a sweet dress she's wearing, too. AVho says a little per'son can't
wear a crinoline? She can. If, like Tamara, she has a fine little figure,
with a nice small waist, shoulders broad in smart proportion, to balance
the zoom of Us palest pink net tiered, skirt. Chic, the way the crepe
bodice achieves a wide square neckline by its material's casually knot-
ting at the corners of the decolletage In front, spreading out a little over
the shoulders for Just the suggestion of a cap sleeve, then descending
down the back where It ties in a bow, to match the bows there ending
its tight-pulled sasli and bodice wrappings.- And a pleasant, touching
voice she has. ^
Divine, the whirls that girl Jeanne Devereaux does. But why does lior
neck look so short? Of course. It's the foreshortened topper she wears
with her black lace toe strut costume, that seems to jam her head down
on her body; and the close cluster of shoulder-length curls with her
white chiffon and ostrich ballerina costume, that again hides the line of
her ne,ck.
Such a divide flgger, Lucille Page's. Will you look at how pliant she
is. Such fiuld motion in the Incredible things she's doing, and so easily,
^low that really Is a hot costume. Loops of silver cloth strategically
placed on the net bodice, silver tissue trousers embroidered In points
on the net hip yoke. Simply divine.
What cute little women, those De Cardo girls. So bouncy, so seriou.s,
like circus acrobats. So neat, their little .salmon accordion pleated skirts.
Dear of them to put fiowers in their flat little black toques, Jumpin.cr
about springboards the way they do.
Sut here's Noel. So divine.
Mr. Vallee's Showmanship
The mantle of showmanship which the stage bands have been wearing
so dashingly of late is this week draping the shoulders of Rudy Valle©
at the Capitol, where he and his crew are basking In dramatic lighting
and warm audience appreciation. The crisp, shiny waves of Mr. 'Vallee's
hair are, high-lighted by a plhk spot, his orchestra Is picked out In sec-
tions by underfoot red, green and amber floods, and when It comes time
to do the 'Stein Song,' a scrim Is lowered to receive an impression in color
of a giant stein.
When the lights are full up, Mr. Vallee's band Is revealed snuggling
In neat rows in front of the Capitol's arched metal-cloth screens, their
music racks draped tidily with the same softly glittering stuff. They
make at all times a carefully thought out, pleasantly genteel, and highly
effective stage . picture. In which Mr. Vallee himself la the unobtrusive
but natural focal point.
Mr. Vallee, who likes to give hia assistant artists their full due by
way of thorough and deeply felt Introductions, announces Ann Graham
as 'a typical beautiful American Girl.' Miss Graham has sleek platinum
hair, a pert profile, an agreeable figure and a white crepe tailored dinner
dress with patch pockets on the close-flttlng skirt, a red leather belt,
and a soft red muffler looped casually about her throat.
The Stewart Sisters, a clear harmony trio, were discovered, not lontr
ago, Mr. Vallee says. In California, Nevertheless they seem quite ad-
justed to the Capitol stage and New York, though their white crepe
dresses, with varl-colored taffeta bows ascending one side of their decol-
letagea, worn with long, loose-hanging white crepe coats, have not yet
picked up that big city something.
meet Its obligations under the pur-
chase agreement made with Her-
bert Lubln, for the Roxy theatre.
William Fox alleges that the
failure of Fox Theatre Corp. to meet
the Instalment due on March^ 24,
1932, was due to an alleged under-
standing between the Chicago Title
& Mortgage and the added de-
fendants, in order to convert his
contingent liability to an absolute
one, so that the Chicago Title &
Mortgage could bring the suit for
$1,000,000, against him.
Fox Theatres Corp. is presently
In receivership, since June, 1932,
subsequent, to the default by Fox
Theatres Corp. on- a payment of
$410,190 due March 24, 1932, to
Chlca^'o Title & Mortgage. Latter
company applied for this receiver-
ship and Fox Theatres Corp. con-
sented.
William Atkinson who was asso-
ciated with the Roxy theatre during
the purchase negotiations between
Fox Theatres Corp. and Herbert
Lubln later was appointed one of
the receivers of the Fox Theatres
Corp.
The plaintiff and added defendants
deny all the conspiracy allegations
and wrongdoing on their part, as
made by William Fox In his countei -
clalms.
This'll Slay the Boys
A. champagne colored dress suit
for men was visualized by Raymond
G. Twycffort, tailor, when he spoke
on Martha Dean's program over
WOR last week. Hie description of
color Innovations in men's wear field
included depicting colored straw
hats, light tan suits lined with
dotted silk and silk lapels and muN
berry colored outfits with contros'-
ing hues in the lining.
Claimed that woniiin always hav»
gone for colors and saw no rens^n
why men uliouldn't.
Wpdnesduy, May 22, 1935
¥IME« SQUARE
VARIETY
59
GTP-Erpi Trial
Hwood Fooderies Hanging Hams
On Brass Ring in Carny Sales Bally
(Continued from page 7)
fallow pictures recorded on ERPl
equipment under the Otterson 'in-
terchangeablllty' statement, broke
up. he said, when ERPI attorneys
construed the 'ntention ot the com-
mittee to be a demand for complete
revision of the so-called restrictive
c]:>.useH In the ERPI contracts.
■ Letter to this effect from Pratt
to the Ludwlg committee of pro-
ducers was placed In evidence. The
prlBlnal plan as informally agreed
upon by ERl'I counsel and the Lud-
wls commiltteie In a series of confer-
ences,' he- brought out, was that a
committee of producers' sales execs
would be set up to pass on non-
E R P I equipment to determine
Whether it was good enough' to
show pictures of EKPI licensees
and that ERPI would pass on the
findings of this committee, which
the producers agreed not to release
to exhlbs having equipment which
ERPI engineers subsequently should
not approve.
Kent on Hochreich
Kent, testifying as to how he be-
came Interested ' in sound through
the Vocafllm equipment, backed up
the testimony of David R. Hoch-
reich, former Vocafllm prez, that
Adolph Zukor, of Paramount, offered
Hochreich a job in charge of sound
for Par in a meeting at the Union
League Glub after Par decided on
■WE equipment instead of Cocafllm.
ICcnt, who was then connected with
Par, said Hochreich was highly es-
teemed- for his ability in the pic-
ture industry, especially in con-.iec-
tion with sound, but said he did not
know what salary was discussed.
Hochreich had testified Otterson at-
tended the meeting and Zukor had
offered a salary of $1,500 a week,
but that the deal broke up when
Par refu&ed to take over Vocafllmr
On cross-examination, Kent ad-
mitted that many suits were filed
against Par by exhlbs' over Par's
refusal to do business with them In
one way or another. A major con-
tention of the plaintiffs is that pro-
ducers put exhlbs on the spot by
refusing to release except to those
with ERPI equipment.
After the 'interchangeablUty'
Btatement in which Otterson said
there was no objection to showing
productions of ERPI licensees on
non-ERPI reproducing equipment.
If the equipment- were good enough,
Kent testified the question of de-
ciding which equipment -was good
enough was left entirely to the Par
■branch managers and that these
managers were regularly sustained
by the home offlce.
Otterson, on direct, categorically
denied advising il. A. Schleslnger,
GTP prez., to stay out of sound;
that he had ever urged Schleslnger
to desist from trying to sell Zukor
and Carl Laemmele on deForest
equipment; that he had ever agreed
to establish a South African
branch which would service the
Schleslnger theatres there and that
he ever mentioned a $16,000 or $20,-
000 prlce-per-installation. These
were all points developed in the
Schleslnger testimony.
Otterson's Cross- Exam
On cross-examination, Otterson
testified he negotiated with Mills
before the Mills agreement. Darby
quoted from an Otterson statement
In the ERPI answer to the bill of
complaint in which Otterson said
he had not even met Mills until the
agreement was 'fully negotiated.'
Pressed on this point, Otterson
denied any inconsistency In view of
his claim that he directed the ne-
gotiations v,-lth Mills. Questioned
by Darby concerning the deForest
eult against ERPI over the shift of
Fox from deForest to ERPI equip-
ment, Otterson said he did not re-
call whether or not this action had
been settled out of court. It was
settled out of court In New York.
Asked how he Judged the ERPI
equipment superior, Otterson said
he based this conclusion on reports
from the ERPI engineers In the
field. He said he orally urged ERPI
producer-licensees to withhold re-
leases from 'inferior' reproducing
equipment, and cited the 'risk' to
themselves and ERPI if they failed
to comply. Darby asked it this
'risk' meant the risk of violating an
ERPI contract. Otterson denied
tills interpretation, insisting tlje
risk referonce was meant only a.s
to the attitiule of the public toward
Bovind pictures.
Rolurning to the Mills aKrcemcnt
on rruss - examination, Otterson
poln;. (1 D-iit in reply to Darby's
ilTU'.slIor.s (liat tlio ngi-ceiiient wris
I.icUkIcU in tlie original WE-VIta-
pi'ono contract in which he said it
\vai 'pui oly acudcnilc' because ^Vlta-
plu >ie was then the only source of
'.sound pictures. It wa.s transferred
to the ERPI contracts with pro-
ducers (the 'big five') but was modi-
fied, he said, as rapidly as pos-
sible. Otterson previously testified
the Mills agreement was included
in these ERPI-producer contracts
at the insistence of Mills, who, he
said, was looking forward to con-
tracts v.-lth other producers and
wanted to keep ERPI out of this
field.
Testifying Schleslnger proposed
he and WE jointly acquire the de-
Forest rights, Otterson denied he
ever offered Schleslnger $1,000
apiece for the 300 GTP exhibitor
equipment contracts outstanding in
1930. Plaintiffs contended this of-
fer was made after the adjudication
of the Reiss sound-on-film patents.
In the 'Delaware court in favor of
deForest and against WE.
Exhibs on Sound
John Hamrlck, exhib of Seattle,
testified he used RCA equipment
and obtained releases without ob-
jection from ERPI licensees. He
also testified the ERPI equipment
worked well and that he had no
kick as to servicing charges.
Hurd put on a local exhib, Ben-
jamin Shindler, and ran into some
difficulty when Shindler testified on
cross-exam that deForest equipment
worked splendidly in demonstration
and one oC the chief reasons he
didn't take it was because he was
worried as to whether he could ob-
tain releases. This question, he
said, was in the minds of all pro-
ducers at the time. However, he
attested ERPI equipment was sat-
isfactory in every way and that he
had no trouble getting releases for
non-ERPI equipment. He objected
strongly to compulsory servicing
.charges, one of the points empha-
sized by the plaintiffs.
H. G. Knox, ERPI v.p., In charge
of servicing engineers, went on the
stand for the defense yesterday (20)
and gave a description of the de-
velopment of noiseless recording.
Producers now, he said, are begin-
ning to use disc for recording, tak-
ing the sound on disc first and
transferring it to the screen later.
This, he said, enables direct control
of sound and elimination of extra-
neous noises, making the process
cheaper.
Hurd took up a couple of days
with ERPI technicians, Including
Allan McLean and Ralph E. Law-
rence, who described the dlfldcultles
of servicing equipment and went
into lengthy details of the mechan-
ism. During a debate with Darby
over this testimony, Hurd said it Is
being presented because the plain-
tiffs charged in their bill of com-
plaint that ERPI servicing engi-
neers existed only to check up on
whether ERPI equipment was being
used exclusively and to eliminate
any non-ERPI equipment. Darby
contested this interpretation of the
bill.
ALBEE, BROOKLYN
(Continued from page 21)
Eno Troupe, mixed quintet of Jap
rlsley and perch artists. Three
femmes , and two men run through
their juggling and balancing stunts
expertly and to good results. Ada
Brown, colored warbler in mammy
costume and with male piano assist,
is the deucer. Okay with pops and
specials alike, her infectious singing
being abetted by sopie light at-
tempts at hoofing,^ always a seller
when attempted by a woman as big
as she is.' '
Show's only comedy, but long
enough to suit. Is contributed by
Lew Parker, three male stooges and
a blonde. In the middle frame.
Parker Is constantly improving In
this ex-Bob Hope vehicle, presented
by Hope, and now the laughs' come
in steady fashion. Like Hope's
turn, two of the stooges heckle from
the boxes before Joining Parker oh
the stage,
A nice dance act Is contributed
by Adair and Rich xrds for the finale
spot. Billed team are senil -adagio
ballroom terpsters, assisted by a
mixed piano team. Glrl half of the
latter also breaks into a buck 'n'
wing shlm-sham-ehimmy that's an
applause-getter.
What there was of the audience
received the show okay. Scho.
HIPP, BALTIMORE
Ealtlmpro, May 17.
Stage tills weolc Is given over to a
pre.<;enlatIon - patterned parade
headed by Bob Hope, and which
may play some other dates along
seaboard as a unit. When caught,
second ."show opening day, show wa.s
ov'crloiig. but understood house
ordered it since screen feature is a
shortie. Unit ran 64 mins., but BO
would be about right, fn effort to
keep It going there was no alterna-
tive bilt to keep Hope on the stage
constantly, .which takes some edge
off his results. He's the backbone
of show.
Pit ork Is on the stage. Hope
intro's specialties, and they aren't
especially well spotted. Rare for a
unit to possess no line of girls, but
this is one; perhaps a string of 'em
would help a bit; might make up for
some missing speed. The Three
Hearts, femme precision and chal-
lenge rhythm tappers, lead off list
of specialists. Do very well for
selves, being there on ability and
appearance. Then Hope's gal assist
on the Bromo Seltzer ether com-
mercials, a blonde looker billed as
Honey Child, comes on for some
crossfire with the m.c. She is not
only a corking foil, but reveals
plenty promise as a comic on own.
Has one of those dreamy southern
drawls. The Four Olympic Aces,
muscular male tumblers in scarcely
more than loin clothes, follow; just
fair stunts.
Dance team of Tony Reed and
Louise Mele is Interpolated twice.
-Hoof a -version of 'Won't Dance' as
opener. Routine Isn't particularly
compelling. Then Reed solos a shim-
sham-shimmy as guy with wooden
gam would do it and as Hitler
would; last burlesk got gob of guf-
faws. A stooge billed Popikoft
comes next for session with Hope
that is plenty funny, much more
than is stooge's second appearance
later on when he is togged out a.s a
Russian iand spluttered through
some strained comedy. Dolores
Head follows for straight warbling,
doing well on first song, .
Dance team again, this time
whacking . over good 'Continental'
routine. Then follows Hope's major
moment and he responds with pair
of femme plants In opposite boxes,
yivian Barlow (New Acts) follows,
then more Hope, then flash-out
finale with all performers parading
before patrons.
On screen, 'Strangers All' (Radio),
Pa the clips and a two-reeler, 'Alibi
Bye Bye' (Radio). Biz was badly
off.
LITERATI
(Continued from page 67)
afloat, and now making for the East
Indies.
A. P. Herbert's newest will be
called 'Salt Walter Gipsies.'
David Hampton will do a literati
gossip column for Writers Digest.
Newest Modern Library edition is
Robinson Jeffers' 'Roan Stallion.'
Katharine Newborg one of the
very few novelists born in New
York.
Alice Duer Miller to the Coast
to again try her hand at picture
Bcribbllng.
John Collier, British -novelist, In
N. Y. from London, and going on to
the Coast.
Rebecca West has changed pub-
lishers, going from Doubleday, Do-
ran to Viking.
Max Miller, who covered the
waterfront, now 'covering' Alaska
for a new book.
When not writing novels, Helen C.
White is an English prof at the
University of Wisconsin.
Irving Stone back from Florida,
one of the last of the vacationing
Bcribblfers to return north,
William McFee deposited a new
novel at the Doubleday, Doran of-
fices and sailed for England.
Valentine Thomson's blog of John
Paul Jones postponed j that she
could go to Russia for additional
data.
Daphne DuMaurier, who wrote
her father, Gerald's, biog, now
plotting one of her grandfather,
George.
V. F. Calverton going to Mexico
to try and collect royalties due him
from the Mexican publication of
some of his books.
Thames Williamson found it
harder to select a name for the
new baby than to name any of the
characters in his stories.
With the topic of rearmaments
still hot, Charles Bruce Mllholland
has prepared a play on the theme.
Effort tentatively titled 'Man of
War.'
Woman's Home Companion has
bought for publication some two
dozen unpublished letters by Eliza-
beth Barrett Browning and Robert
Browning.
Loring & Mussey rushing publica-
tion of Edwin Valentino Mitchell's
new book, 'The Art of Authorship.'
Had been announced for March, but
not ready In time.
Varian Fry, new editor of the
Living Age, succeeding Qulncy
Howe, who took the editor's post
vacated by Clifton Fadiman at
Simon & Schuster.
New book publishing concern Is
the Phalanx Tress, formed by Sam-
uel Saycr and I'auUno H. Ecekman.
Starts off with an Ersklno Caldwell
pIc-cp, 'Tenant Farmer.'
A new book on practical applica-
tion of.grarnrriar will Hoon be off the
Ronald prcs.sca. Gyldo Is the work
of I'rof. Mason Lang, will bo tafe*gc-d
'Is'ew College Grammar,'
. — >
Cantwell Quits Fix
To Train Braddock
Hollywood, May 21.
Mike Cantwell, former trainer for
Max Baer, left last night (Monday)
for New York to handle J. J. Brad-
dock for his fight with Baer. Joe
Gould, Braddock'e manager, made
the deal by phone.
Cantwell, who has been acting In
pictures for some time, quit Baer
last year after an argument with
the champ.
THEATRICAL AHORNEY
CONVICTED OF ARSON
. Malone, N. Y., May 21.
Harry Saks H'cckhelmer, New
York theatrical attorney, was con-
victed of second degree arson for
conspiring to set" afire a summer
home at Lake Placid with the In-
tention of collecting $15,000- insur-
ance. Joseph E. Shea, said to have
formerly been a vaudeville agent,
and two others pleaded guilty. Maxi-
mum penalty is 25 years, the quar-
tet coming up for sentence at Ellz-
abethtown, N. Y., where the trial was
"held, next Thursday (27) Heck-
heimer filed an appeal for a ne-vv
trial.
Testimony was that the law-
yer purchased the house from Wil-
liam Herbert, an actor. Allegedly
Shea was intermediary and hired
two ex-convicts as 'touch-off men.'
One of the latter, Harry Bloodgood,
testified that he actually set the
blaze. Edward Powell admitted he
drove to the. house with Bloodgood,
with knowledge , of what was com-
ing oft.
Shea, In turning state's evidence,
may get himself a lighter sentence.
Harry S. Heckheimer Is now in
New York, the court continuing his
bail of $2,000. Bond of that sum is
regarded as low in light of the al-
leged offense. According to the at-
torney, the charge was regarded
dubiously by the court, Heckheimer.
claiming he was framed. It was
put to a jury, however.
According to Heckheimer, he was
associated with Shea In several
realty deals. There was a dispute
between them over one piece of
property in Connecticut and the
lawyer sued Shea.
Ian Keiths Divorced
Chicago, May 21.
Fern Andra obtained a divorce
from Ian Keith, who is appearing In
'Mary of Scotland' here.
Miss Andra will receive $25,000
in settlement.
I.A.'S CHAIN LETTEE LAW
Hollywood, May 21.
Authorities have finally resur-
rected an old statute to break up
the $1 chain letter craze sweeping
this town.
Police are making arrests all over
town, confiscating lists.
BIRTHS
Mr. and Mrs. David Broekman,
daughter, In Los Angeles, May 14.
Father is orchestra leader at KHJ,
Los Angeles.
Mr. and Mrs. Ed Wood, son. May
4, in Chicago. Father is sales man-
ager of station. WGN, Chicago.
Mr. and Mrs. Nat Goldstone, son,
In Hollywood, May IB. Father Is
an agent,
Mr. and Mrs. Eddie Welch, son. In
Hollywood, May 13. Father Is a
film writer.
Mr. and. Mrs. Emmet La,very, In
Poughlrsep.sle, N. Y., May 18. Father
Is autlior of 'The First Legion,' legit
play.
MARRIAGES
Iris Adrian, screen playr-r, to
Iltnry Over, Jr., April 6, In Santa
Rosa, Cal. Third try , for groom,
reputed hi-lr to $R0, 000,060 osi.ate.
Joan iJarrell, rnusic librarian at
NUC, Los Angelo.s, to Volncy Math-
■Ison, in Los Ang(-l(!!J, -May C. Groom
l.H a radio tcrohriicl.'in,
Ijorolhy lly.-^un \<i Uolicj-t Doiig-
la.SH, in I..oi)ilon, May 2^. iirido i.s
;ir:'.:f-:;;; !l.';!:t;lilr-!; of IJoriitliy JJicl;-
son and Carl Ily.son. Ctaiim I.m an
I afujr-prodoner.
Hollywood, May 21.
Hollywood market ballyhoo is go-
ing farther into show business and
In the last two weeks fooderies
have rented four merry-go-rounds
from Downie Brothers as a come-
on for grocery sales. Jumping
hobby horses are all being featured
by markets In the Fairfax-Beverly
district.
A free ticket for a merry-go-,
round ride Is given with each pur-
chase. To top this, all riders have
a chance to grab off the brass ring
which gives them a ham or some
other article. Though the idea was,
supposed- to attract only kids,
grown-vps are going for it in a big-
way. All other owners of this type-
carnival equipment are being
hustled by the large markets on-
rental and buying deals. There are-
only about half- a dozen available
merry-go-rounds In town, so mar-
kets are now considering ferri*
wheels, whips and other such rides;
Whole idea was Incubated at the:
kids park on Bevierly Blvd. where
a former carney lad has been op-
erating for the past two years. Hl»
first opposition was a market
around the corner. Carney lad
packed his equipment, moved a
mile farther up the street to get
away from the grocery opposition*
'Aodidons' Girls at $15
Per, Bot Orders 1,000
Photos of Own Phiz
Dayton, May 21.
Mrs. Helen Buese, 24, was arrested
here Friday (17) on a warrant
charging her with obtaining mer«
chandise under false pretenses. Sh«
is also accused of staging an elab*
orate hoax by posing as a star ot-
the 'Folies Bergere' of Parle and
conducting auditions In a Cincin*
natl hotel,, mythical Jobs with an
English film company being th«
lure..
Several scores of girls responded
and the 'winners' each gave her $18
as fees, It Is claimed. After th*
auditions the woman checked out
of the hotel, telling the clerk 0h*
was called to Chicago on urgent
business. When she failed to re>.
turn, an Investigation revealed ehf
was -a Dayton woman and her or*
rest here followed.
Warrant on which she was er*
rested resulted from an order she i»
alleged to have placed with a Cln«
clnnati photographer calling for X,i.
000 photographs of herself In varl^
ous poses, which, It Is charged, wer*
not paid for.
N. J. PUP RACES ILLEGAL,
LAWYER SUES FOR 360G
Trenton, May 21.
In outlawing parl-mutual betting
at dog tracks In New Jersey, the
Court of Errors and Appeals — the
State's highest tribunal — on Frl»
day (17) permitted Charles D, Hy»
man, Atlantic City lawyer, to presa
litigation as a common informer
which might bring him a fortune,
Hyman, the court ruled, was eni
titled to a Judgment of $4,Oo6;
against the Long Branch Kennel
Club, Inc., which operated a track
in Monmouth County under an aoj
of the 1934 Legislature which wo*
declared unconstitutional. His
action was brought under an ob*
scure act of 1877 which provided
penalties of $2,000 a day for conj
tlnuing violations of the gambling
law.
The 1877 act stipulates that hal«
of the penalties collected shall go
to the 'common Informer' and the
rest to the county In which the vio*
lation occurs. Hyman charged h*
visted the Long Branch track lasi
September 10 arid 11 and designated
those dates In his test case.
Hyman said Friday night h«
would immediately press his litiga/«
tlon against the other tracks 1^
view of the court's decision. He la
suing the Atlantic. Kennel Club ol
Atlantic City, which operated last
Summer In the municipal audl^
torlum, for $138,000 on the basis o<
08 days of operation; the Central
AlriKM't .Sportln{,' Club of Camdeii
for 5;!)2,000 for 4C driy.s of operationi',
!ho Linden Kennel Club for $54,000
for 27 day.s' and the Long Brancjl
trafk for an additional $76,000^ ^
60
VARIETY
TIMES SQUARE
Wednesday, May 22, 1935
Broadway
Mike Todd In from Chi.
John D. Clark back from Coast.
The Harry Kalchelms are ex-
pectant.
Abe Lastfogel blrthdayed last
week — 39.
Pceey Goldberg recuperating from
Illness in south.
Frankio Convllle back after eight-
veck European sojourn.
Michael Tree is back at the Edi-
son hotel, leading the orchestra.
Earl Benham. known around the
K.Y.A.C. as a steamroom athlete.
Tlie Lenora Dale of radio was
the Estelle Brody of pictures in
London.
Herman Fuchs, of the Cort the-
atre, slipped in bath tub and gashed
forehead.
Bill Norton, of the Music Box,
has birthday today. It's a double
twenty-flver.
Motion Picture club fed a bevy
ot Latin American Consuls yester-
diiy (Tuesday).
Ping pong tourneys now for the,
radio crowd on the second floor at
tho Famous Door.
Louis G. Pacent announces he
has perfected a new high fidelity
Bound reproducer.
Joe Laurie, Jr., grabbed the
Rialto (lice Hammerstein's) stage
door as a memento. Rialto's fare-
well was one of the really senti-
mental events on the Main Stem
last week.
Dr. Joe Lee buying himself a
roadster, because there's too much
family in the family car.
Ralph Rolan, vlce-prexy of March
of Time distributors "organization,
back at desk after short illness..
New Harlem rhythm is called 'the
stravus.' Noble Sissle trio at Leon
& Eddie's gives It out vocally.
Lou Clayton missed getting back
to his mother's bedside in Long Is-
land by two hours. She died Friday
Wally Allan, singing pianist at
the Cafe St. iJenis, had his en-
gagement extended through the
summer.
Blssell Brooke has opened offices
to handle general publicity and ra-
dio promotion In addition to news-
paper work.
Al Collins, formerly with Ayer Ad
agency, now sales manager for
Aerial Publicizing, Inc., in Rocke-
feller Center.
. Pat Rooney, Sr., lost a topcoat
end Herman Tlmberg a suit while
doing their stuff at the NVA show
at the Garden.
Eddie (Leon &) Davis fell asleep
at the wheel driving home and
wound up wrapped around a tree.
Minor casualties.
Benny Baker came in for the
•week-end, then scrammed back to
Baltimore, where he's being filmed
In 'Annapolis, Farewell."
' So many benefits this past Sun-
day night that the Actors' Dinner
club show at Mecca "Temple was
called off. Postponed Indef.
Hotel St. Moritz and the Sixth
Avenue association making an oc-
casion of the Cafe de la Paix's
opening tomorrow (Thursday).
Melva Cornell tells some cute
things about Myrna LKjy's naivete
during her recent (first) N. Y. visit,
Both are Fanchon & Marco alumna
Martin Mooney, N. Y. American
reporter, sentenced for withholding
Info in the vice probes, is an ex
Broadway playwright and scenarist,
Among Metropolitan goiters han
dicapped by their respective clubs
for the '35 season Is a Martin Beck,
whose 'cap is 18. Not our Martin
Beck?
NVA post of American Legion
•was last week presented with the
burial flag of Sgt. Bernard De-
lancy Smith, late actor, by Jose
phine C. Dart.
An Idea of how much an Institu-
tion a nitery such as the Versailles
Is, may be gathered from the 159
employes on the Nick and Arnold
payroll weekly.
Since four waiters in Bill's Gay
90's nitery knew and served Dia-
mond Jim Brady, the spot and Unl
vcrsal are tieing up in connection
•with U's 'Diamond Jim' film.
Site ot the RICO golf tournament,
scheduled for tomorrow (Thursday)
has been switched to the Fenlmore
Country Club, White Plains. Date
unchan(;ed, though, unless it rains
Marc Lachmann awaiting release
of his 'Hooray for Love' (Radio)
picture June 14 before canaling to
the Coast for possible further film
chores. Meantime p.a.'lng around
N. Y.
David B. Charnay, ghosting the
Mirror's copyrighted stories on Mr
Mae West, is a Broadway p.a, gone
reporter. Frank Wallace, alleged
husband of Miss Y\':'.st, opened blah
at the Club' Rlchman as a nitery at
traction.
Paolo G rosso, who shined the
shoes of Thomas Stcinway down,
was given a gold watch by the
■ Steinway Bldg. in honor ot his 50th
anniversary as tlie 'oiriclal' boot-
black. Croijso also doubles into the
RKO Bldg. and has been building
Up the Radio-City bunch for a simi-
lar token of appreciation.
Racketeering Investigation has re-
turned .some of the late nlte apo'.s
Into an aura of the speakeasy era.
All are very careful abotit the 3 a.m.
closing and, If there's a late crowd
the latch goes up on some of 'em;
the others simulate the London mid-
night curfew idea by asking for
final orders at 10 minutes before
olo8lne<
Honolulu
By Mabel Thomas
Paris
By Bob Stern
Hal Rossen In to^wn.
Lily Pons has a bad cold.
Clayton Sheehan In and out.
Franz Loh.ir at Grand Hotel.
Irvln Marks to Italy and back.
William Goetz over from London.
Hudson Hawley back Here to stay.
Harry Leaslm back from. London.
Vladimir Horowitz here for re-
citals.
Chaliapln now out of danger.
Was 111.
Jean de Rovera writing a book on
politics.
Smith back from Swiss
Harold
vacation.
Curtis daughter to
America.
Kay Francis feted at a lunch by
Warners.
W^orthington Hiiie in Paris tor a
few days.
Anna May Wong flying in and
out of town.
Pierre Frondai in auto
crash in Spain.
Foire dii Trone carncy having its
annual success.
Gus Schaeffer ot Paramount back
from U. S. trip.
Yves Renaud giving five one-
acters at Albert I.
jTicques Copeau to Florence to
stage 'Savonarola:'
Mrs. E. H. Sothern (Julia Mar-
lowe) stopping off here.
Marcel Pagnol opening his own
showcase in Marseilles.
Porte Saint Martin opening opera
season with 'La Travlata.'
Pierre Lazareff quitting ag dl-
ector of Eden Productions.
Jean Coupan going to St. Nazalre
to look over. the Normandie.
Bruno Walter conducting Vienna
Philharmonic at Opera here.
Ski jumper, carrying 13-pound
camei-a, filming his own jump.
Nell Gwynne' (B&D) being
dubbed at the G.F.F.A. studio.
Crowd of 150 at Gare St. Lazare
to see Carlo Bavetta (Fox) oft.
Steve Passeur's 'Buyer' to be
played at the Odeon next season.
Luclenne Bogaert having her por-
trait painted ag Lucrezia Borgia.
Theatre des Ambassadeurs
rumored going cinema next year.
Charley Gordon spending a lot of
time at France International Film.
Dick de Rochemont buying a new
green desk blotter to put his feet on.
No, No, Nanette,' to be revived
at Mogador following 'Rose Marie'
run.
Murray Silverstone here for
opening of 'Folies Bergere' film
(UA).
Serge Llfar back In town, ready-
ing new Zymanodsky ballet for the
opera
Romuald JoulTe to play Christ In
Passion Play In front of Notre
Dame.
Elizabeth Schumann held up in
London by Illness, postponing Paris
recital
Anne Howard, a Sammy Pierce
protegee, singing at Monte Cristo,
nietry,
Delia and Billy Mack, with Flor-
ence Cope, playing at Gaumont
Palace.
Leon Siritzky, film theatre owner,
sailing for America '\vith his son
Sammy.
'Mollere House' planned at Cite
Universltalre as dorm for stage
students.
Cine Paris Soir showing 40-year
history of films, with all the good
old ones.
Rus Muth of Fox Movietone News
passing through Paris on way back
to Berlin
Charles Mere's adaptation of
'Broadway' opening May 14 at the
Madeleine.
Ballet by Gab Sorero, pupil o
Lole Fuller, In stage show at Olyni
pla cinema.
. Henri Bernstein back from Lon
don iafter supervising staging of
'Hope' there.
Mrs. Lacy W. Kastner and chil-
dren going to California via Panama
Canal in June.
Jules Verne's 'Around the World
In 30 Days' may be made Into
French talker.
Jacques Chabannes making an
adaption of Shakespeare's 'Anthony
and Clcopatre.'
Madame Fave, business manager
of the Gymna.se and aide to Henry
Bernstein, dead.
Jacques Dr.val readying. a second
film, 'Women's Club,' with Francolse
Rosay In the lead
Rene Rocher opening at Vieux
Colombler May 20 with 'P^iredamp
and 'Dardamelle.'
Joan Warner dancing at open
ing ot Florian, new cafe restaurant
in Claridge hotel
Francis A. Maiigan now doing
stage shows regularly at the Olym
pia as well as Rex.
Charles DulUn to play 'Three
Comrades," by P. A. Breal, at the
Atelier next season.
State radio stations to broadcast
yodels of llnali.sts in tenor competl
tlon June 2 at Opera.
n. It. Lcnormand'.s 'Twilight ot
"Theatre" to he i)l;iypd by a students
group in Aiii.sl(-rd;ini
Frank Arnold and iNIaui-ice Costia
writing a scenario for 'Head or
Tail,' to be shot In May.
Arturo Toscanlnl, Nathan MU-
steln and Eric Korngold among
musicians arriving here,
French music composers' league
sending delegation to Seville Con-
gress of authors' leagues.
Flora Film o ces on Champs
Elysces completely destroyed by fire
starting in film storeroom.
Johann Strauss to conduct Vien-
nese music fastlval, with Fritzi Jokl
singing, at the Opera Comlque.
Maurice Chevalier getting an ova-
tion at opening In Nice on music
hall stage. Mlstlnguett present.
Kntr'aide du Cinema sending
questionnaire to all film workers to
get their Ideas on trade politics.
Move on foot to make the Troca-
dero a traveling theatre to carry
legit to sticks at popular prices.
Robert Trebor going to St. Na-
zaire to ready the shipboard theatre
of Normandie, which he will run.
Cars driven by Roland Toutain
arid Jean Sablon crashing Into each
other in front of the Pare Monceau.
Louis Bromfiold speaking before
American Students" and Artists"
Club on difTlculty of being a novelist.
Josephine Baker going to Tunisia
in June to shoot exteriors of a new
film, megged by Edward T. Gre-
ville.
Louis XV commode bringing
$1,300, top price in auction sale of
Jane Marnac's furniture and art ob-
jects.
Comedie Francalse definitely de-
ciding to move to the Marlgny the-
atre In August, September and Oc-:
tober.
'Bengal Lancer* (Par) out in 11
Pathe-Natan houses In Paris, two
playing original version and others
dubbed.
Marie Bell, director of the Am-
bassadeurs, to open that theatre
next season with an Edouard Bour-
det play.
Ceclle Sorel, going vaude, to open
at A.B.C. in a sketch. Richard
Ta-uber and Ninon Vallln also may
be spotted there;
'Paris Soir' making a film of Phlll-
bert Besson, French Huey Long, In
backwoods retreat where he is
dodging the police.
Ambassadeur and Mrs. Jesse
Straus bringing kids from all local
embassies to see 'Bright Eyes' in
Fox projection room.
Collection of photos and docu-
ments about Maurice Chevalier in
an exhibition in "Intransigeant's'
Champs Elysees lobby.
Gaby Morlay and Charles Boye^"
reported set to co-star in a film
megged by Anatol Litwack on a
scenario by Marcel Achard.
Rene Koval getting the ribbon ot
the Legion of Honor at a ceremony
in the bar of the Bouffes Parisicns,
after matinee of 'You're Me.'
Junior Guild of American Cathe-
dral Church giving a social affair
at Avenue Cinema for opening of
'Whole Town's Talking' (Col).
Pierre Heuze giving a boost to
Harold Smith and to all American
film execs here but one, whom be
doesn't name but slams plenty.
Arthur Honncgger's radio 'mys-
tery,' 'Twelfth Stroke of Midnight,
being played at the Consfervatolre
before a free admission audiehce
Agiman and Sassoon signing with
Abel Gance for distribution of
coming film, 'Romance of a Young
Man,' based on Octave FeuiUet
story.
Actor war veterans giving a
lunch to Rene Alexandre (Comedie
Prancal.se) In honor of his promo
tlon to Commander of Legion of
Honor.
Leonce Perret announcing that
'Koenigsmark' will be shot in
French and English versions, and
that he's looking for two American
stars for the English end.
Despite release of Mme. Stavisky
on bail, Henry Hayotte, who man
aged Stavisky's theatrical affairs,
remains in jail, his application for
freedom having been refused.
Georisc Pitoeff producing M
Bruckner's 'Creature' at the
Mathurins, and promising a new
show by Steve Passeur at another
theatre when Mrs. Pitoeff has fully
recovered from appendix operation
Gaston Baty to open Montpar
nasse next fall with 'Fake Ace," by
Albert Jean, to follow with new ver
sion of 'Heart Cries,' by Jean Victor
I'dlerin and an uncut performance
of Musset's 'Caprice de Marianne,
Others for new season are 'Madame
Bovary' and a revival of H. R
Lenormand's 'Failures.'
London
his
his
Mexico City
By b. L, Grahame
Government's radio station XEO
closed for repairs.
Dora Ijuby giving dance recitals
at the Teatro Hidalgo.
Directors of native pics organ
izing a national association.
'The Merry Widow' (MGM) held
over for second week at Cine Regis
Education ministry musical ex-
perts trying out candidates for
membership In all-Mexican opera
company that is being organized for
Palace ot Fine Arts (National the
aire).
In
Joe Termini framing a new act
for over here.
Jules Stein off to Paris, but re-
turning in a week.
Charles Raymond taking house
at Ascot for the family.
Cliff Whitley moved into a new
flat at St. John's Wood.
Two Amsterdam managers inter-
ested In 'The Old Ladles.'
Sir Walter de Frece left
widow (Vesta Tllley) $35,000.
Alban Llmpus laid up and
missus representing him in biz.
Dave Badev rushtn^ to meet
John Drlnkwater at the Regal.
Myron, Pearl Quartet back
London after continental Itinerary.
Joe Best and family sailing to
South Africa to start an Indle film
company,
Reggie Hammerstein In town and
likely to stage a musical for the
West End.
Thomas Bentley to direct the
Henry Hall picture for British In-
ternational.
Reginald Batten to lead the or-
chestra at the new Lansdowne
House nitery.
George Foster getting ready to
celebrate his 50th anniversary as a
10 percenter.
R. A. D. A. planning to produce
'Little Earthquake," new piece by
Beatrice Mayor.
Ralph Dean responsible for entire
casting of 'Gay Masquerade,' due at
Princes" theatre.
Hassard Short and Martin Beck
looking at the neW Buchanan show
on the opening night.
Walter Hackett"s 'Hyde. Park
Corner' closed a seven-month's run
at the Apollo, May 11.
A production in the West-End
recently took $2.12 for Saturday
night and then folded.
Tex McLeod again having labor
permit trouble. Allowed to stay
here, but must not 'work.
Harry Foster organizing a charity
concert in aid of German women
and children in Palestine.
Franco Foresta left cast of
'Dancing City" at the Coliseum
Derek Oldham replacing.
Rufus Le Maire seeing the Jubi-
lee despite doctor"s orders to stay
Indoors on account of flu.
Richard Tauber declines to sing
for British Broadcasting CJo., claim-
ing fee offered is insufficient.
Lionel Phillips, head of former
film company bearing his name, now
operates Stock Exchange pools
Max Berman"s replica of the
Tower of London jewels being dis-
played at the Regal picture theatre
Western Union the first cable
company to open an office in War-
dour street to catch the film trade,
Ted Shawn and his male ballet
giving three matinee performances
at His Majesty's theatre next month
Harry Roy switching his Palla-
dium opening from June 3 and 10
to end of June and first week in
July.
Val Parnell has the fiylng bug.
Now flies to most of the General
Theatres provincial spots Instead ot
x-ailing.
Wright and Marlon going ' to
America with Introduction to the
William Ilorrls office from Henry
Sherek.
'Chase the Ace," thi-lller by An-
thony Kimmins, recently tried out
at the Westminster, moves Into
Daly's May 20.
Sidney Jackson, assistant sales
manager United Artists, over at
British and Dominion Films as
sales manager.
J. L. Sachs cabled Maurice
Chevalier an offer to star In 'AH the
King's Horses,' but the Frenchman
no spik English.
Max Milder and Dave Griffiths,
heads ot Warner Brothers and First
National here, oft to America for
the Warner convention.
Laura La Plante back here to ap-
pear in a new Warner production
opposite Douglas Fairbanks, Jr
Husband, Irving Asher, to direct.
Despite changing from tragedy to
comedy, 'And a Woman Passed By'
closed at the Ambassadors, May 4
after a i-un of three and a half
weeks.
li'orsten Ralf, Swedish tenor, flew
to London May 8 to replace Max
Hirzel (suffering from throat
trouble) in 'Lohengrin' at Covent
Garden.
Sid Tracy (Tracy anij Hay) pro-
duced a revue at the Palais D'Ete,
Brussels, with Pranklyn D'Amorc
and Jack Lane and the Three Bonos
in' cast. ^
John Paddy Carstalrs doing quick
polishing job on script of 'While
Parents Sleep' for Transatlantic
Films. Fred Zclnlk megglng for
producer Paul Soskln.
Kenneth Duncan, just finished
playing In British Lion's 'Charing
Cross Road,' bound for Montreal to
produce a quota film, 'The King's
Plate,' based on annual horse race
theiro. Looking for' American girl
star.
Frltzl McGulgan back home.
Noil Agnew gone back to Nevr
York.
Ray Griffiths and family left after
two weeks.
Harry Owens will go on K, a. U.
twice a week.
Gene Tunney and wife her© for
only a few hours.
Mr. and Mrs. Robert Kana at th»
Royal for a rest.
Jeanette McDonald back to L. A,
beautifully tanned.
Sam Hellman, Fox writer, mad«
a hui-rled round trip.
Edgar Rice Burroughs and brtdft
returned to Hollywood.
Sol Wurtzel and the Mrs. with the
Allan Dwans for a Week.
John Parker of the Consolidated
to the coast for a vacation.
Claire Trevor here, recoverlngr
from a severe attack of tonsllltls.
Fox sending a company to wind-
ward side of this Island for a story.
Hal Greyson comes to the Youns
roof, June 1, to replace Al Rushtbn,
Elroy Fulmer, putting on 'Whis-
tling fn the Dark,' with local talent.
MGM sending a company with
Marian Hopkins, on location here at
Pearl Harbor.
Harry Dclgardo, manager of Ha-
waii and Liberty theatres, has a
new assistant.
Bob Cutter, soloist with Owen's
Royal Hawallans to L. A. Ray Kin-
ney pinch-hitting.
Douglas McLean due soon to
shoot around local hotels for
'Walklkl Wedding.'
Warner Baxter and his wife down
for a week. Baxter made Mayor
of the Island of Molokal.
New Haven
By Harold M. Bona
Little Theatre called It a day.
Jack Markle in for a hello to the
folks.
Isabel Wilder gave a drama chat
over In Derby.
Jack Kilfeather will have a hand
In local operetta.
Music week meant a couple con-
certs for Henry Busse.
Is Harry Berman trying to set &
record for benefit shows?
Valencle, Spanish nlte spot, is
town's newest dine-and-dancer.
Arthur Hoyt put away his Light
Opera Guild for another season.
Poll's personnel bust out with a
baseball team tagged Poll Palookas.
The Prof. Jack Crawfords feted
Little Theatre cast at Dutch sup-
per.
Jean Belasco, former local theatre
manager, in ahead of Gorman
circus.
Harry Sliaw celebrating first an-
niversary, as head ot Loew's N.H.
theatres.
Ben Cohen will carry his amateur
nites with him when he moves to
the Bijou.
Prank. Henson practising cheera
and yells— they're shifting him to
the College.
Greek Evans and Henrietta
Wakefield In from Westport for look
at Opera Guild's 'Geisha."
Ray Burrows, Alton Carles and
Robert DeGroat have organized a
Group Theatre movement.
Montreal
Ernest Ouimet averts fire panio
at Imperial theatre.
New city 2% sales tax not Im-
posed on film tickets.
Boardwalk Pav. Verdun, first ot
open-air resorts to open.
All liquor prices here reduced to
conform with U.S. costs.
Geo. A. Hamld Circus at Forum
-closed to gross of $8,000 at $1 top.
Amateur nltes even penetratlnir
mcller-sacred halls of Corona Barn,
Jim Oastler traveling Quebeo
province ahead of social service plo,
Mellers ■ at Corona go open-air
next week with 'Murder in th*
Barn.'
Cover charges definitely out of
all cabarets, but checking charge for
clothes helps.
Jimmy Fyffe of the Gazette now
special correspondent of London
Daily Express.
All cabarets and nlterleg escape
prosecution by police on plea that
license not paid. This la $200 and
they pay $199.99 to make hole In
law. About fifteen Involved In
prosecution, which thrown out of
court.
The Hague
By M. W. Etty-Leal
Berlin Phllharmonikera touringr
Holland.
Alfred Basserman and his troupe
on tour here.
Export of Dutch radio appliances
during April valued at $1,000,000 at
par; 1934 was $750,000,
Twenty-four hours after London
Royal Jubilee celebration Fox
Movietone reels of festivities on
view in cinemas of. HolIaTid.
In order to lower high taxes levied
on hotels, restaurants, catea and
cabareta, the Hague Is planning a
parking tax for automobiles.
Wednesday, May 22, 1935
TIMES SQU4RE
VARIETY
61
Hollywood
Peter B. Kyne In town.
Llta Chevret out ot hosp.
Ivy Wirson hooked a shark.
Homer Curran back to Frisco.
Renee Whitney on the sick list.
Frank Davl.s flew to New York,
BUI Pine grounded by his wlte.
Sam Marx back from Now York.
Jack J. Gnln flghtlne off a llu at-
tack.
Aline MacMahon back from New
Tork.
Ruth Rose a returner from Now
York.
Helen Kane shopping for a pro-
ducer.
Ken Daily took his wife back to
Frisco.
BUtmore theatre being refur-
bished.
Lupton Wilkinson victimized by
the flu.
Guy Bates Post motored in from
the east.
Guy Bates Post motored in from
the feast.
Romo Vincent emcccing the Bllt
more Bowl.
Mrs. Edward Knopf writing an-
other play.
Sterling Holloway will soon boast
of a rancho.
EUssa Landl to New York for an
NBC airing.
Jean Harlow's mother oft to
Kanseis City.
Danny Danker found a new house
on a hillside.
J. M. Nlckolaus spent two weeks
In New York.
Pat Casey lost three teeth by the
yanking route.
Ted Lewis gets In June 2 for
his Metro pic.
Henry Blanke buying olive trees
for his home.
The Spencer Tracys back from
Frisco .vacash.
Conchlta Montenegro personalUng
at Paramount,
Katherlne Brown, Radio's story
ed, here again.
Sam Mintz making Callente a
weekend habit.
Vera Gordon back from personal
aj)pearance tour.
\V. S. Van Dyke hosting a group
of marine officers.
Chesterfield and Invincible moved
to Mascot studios.
Chic Sale planed back from the
Metro conventions.
Seymour Stern left the Metro
shorts department.
Mike Rosenberg going In for
horseshoe pitching.
Warner Exchange Club tossed
second annual dance. ,
Trem Carr looking over his oil
properties In Texas.
Eddie Buzzell has the schnoz
■wrapped up. Bolls.
Roger Pryor has lame shoulder
from skeet shooting.
Bine Crosby again broadcasting
from Recordings, Inc.
Ken Harlan back In town after
three years In the eaiit.
Metro will make a short on grey
hounds — by Pete Smith.
Pantages Hollywood back to
single features currently.
The Bob Montgomerys eastbound
for vacash on their farm.
• Lyle Talbot off to Omaha, home
town, on a flivver vacash.
New one-year contract for Bert
Glennon, Fox cameraman.
Will Steege returned to Great
Falls after pow-wow here.
Nina Quartero again In town
after a month on the desert.
Otto Dyer due back at Fox next
month after touring abroad.
Archie .losephson eastbound for
awing around radio stations.
Mrs. Ray Johnston planed to Ohio
to attend i:uneral of her father.
James Cagney doing road work
dally to decrease the poundage.
Eugene Borden hopping from
grease-paint to restaurant biz.
Gordon Molson, Mascot caster, to
Frisco for a two-week vacash.
'Rainmakers' new title for the
next Wheeler and Woolsey pic.
Palace, downtown sub run, gets
a face lifting and new marquee.
Universal mob tossed a feed for
the departing Stanley Bergerman.
Pat O'Brien's badminton court
pop roundup for sportive fiimites.
Welcome Home sign goes up at
Metro June 1 for Rufe Le Malre.
Joseph P. Kennedy whizzed
through on securities comlsh trip.
O. K, Bourgeois, chief auditor for
Atlantic Pictures, here from N. Y.
Marilyn Miller In for reunion
with new spouse, Chester O'Brien.
May Robson pulling out for boat
trip to Central and South America..
Frank Mclnerney made gen. mgr.
of Willis Goodhue legit productions.
Harry King, Jr., down from Oak-
land for a call on Decca Joe Perry.
Mike Newman showing Improve-
ment following second op in a year.
Dolores Del Rio trained to
Frisco for opening of 'In Callente.'
-New York's turn to hand out
raves to the Jack Haleys two-year-
old.
Eddie .Saunders back to New
York after Metro iiroduct pow-wow
liere.
Henry Goldenberg back to Frisco
•iftcr one of his periodical Jaunts
'lore.'
ICathryn Dix Joins Goldwyn pub-
ily stoff on rptiirn from New
■It.
ilargaret Calliihnn in from the
A TT E
New York .^^ago contract to
Radio.
William Le Baron and W. C.
I'itld.s story-huddling at Palm
Springs.
Abe 1-astfogel and the missus due
around Decoration Day for a sum-
mer run.
Francis Lertorcr . mr.de two pleas
for world peace at 8Ut)seq,uent run
thoatrci.
Sid Silvers has the family home
now, also the godfathers, Kalmar
and Ruby.
Ernest Pagano, Radio writer,
upped to assistant to Zion Myor.s,
supervisor.
Mr. and Mrs. Clayton Ileermance
visiting dotter June OoUyer (Mrs.
Stu Erwin).
Rowland Brown writing a yarn
around magicians with Fred Keat-
ing in mind.
Francis Faragoh trying to get
lowdown on Dr. Ben Johnson's life
for Radio pic.
Henry Fonda broke a bone In his
hand during fight scene in 'Farmer
Takes a Wife.'
Eddie Saunders, Jr., taking les-
sons from the pater on how to keep
on the fairway.
John, Crinnlon, presldeat.of Talis-
man studios, in for a week and out
again for Detroit.
Lt. Edward Coppo technical ad-
visor on police identification In
Metro's 'Mad Love.'
Ed Sedgwick and Joe Sherman
In San Francisco getting material
t(ir an army story.
Perc Westmore's contract as
makeup director' at WB extended
another five years.
Gene Markey and Joan Bennett
chartered Donald Crispls yacht for
a Catallna weekend.
Douglass Montgomery taking
fences on his new hag under in-
structions of a Cossack.
Jack Gross notified that all RKO
theatre employes again draw vaca-
tions with pay this year.
Sol Pollto switched to lens 'An^
Chora Aweigh' and Sid Hickox to
'Broadway Joe* at Warners.
John Flndlay, Brltlsh-Gaumont
studio p.a., observing routine at
Fox, stays another two months.
Bert Kalmar and Harry Ruby
writing an original at home and
each burning about the upkeep.
MG has hit local billboards for a
full advance showing of 'No More
Ladies,' although no booking set.
Fletcher Billings, erstwhile Mayan
treasurer, planning production of
'Silver Threads,' play on Tpwnsend
plan.
Frank Borzage again staged the
floral salute act from a plane when
the missus steamed In from Hono
lulu,
Ansel Frledberger says so many
exec, changes at Universal these
days it's hard to know whose throat
to cut.
Woody Van Dyke adding new
suite to Brentwood home for his
bride, who arrives from the east In
late summer.
Billie Burke, daughter Patricia
and Mary Rogers left for Broadway.
Miss Rogers goes to Skowhegan for
summer stock.
Jolm Mescall won annual Ameri-
can Society of Clnematographers
golf tournament with gross of 78;
Wesley Anderson second.
Saul Kushner and Eddie Janls
petitioned court for okay on con-
tract to promote Betty Jane Rhodes,
14, radio singer, for national air-
ings.
'P-Men' organization, similar to
New York's Dutch Treat club, or-
ganized here by James Gleason, Mel
Shauer, Bob Presnell, Barry Trlvers
and others.
Fay Wray in from England' after
six months stay. May return in
June to celebrate wedding annl-
varsery with John Monk Saunders,
directing for Gaumont-Eritlsh.
Des Moines
By R. W. Moorhead
Indianapolis
By Bill Kiley
'Rain' heading all report sheets.
Bud Summers off to Youngstown,
Ohio.
MUt Ettlnger passing out cigars
on arrival of son.
Band maestro Louie Lowe
doubling as barrister.
Walt Bullock, Ben Bernle p.a., in
town to visit mother.
Road house owners banding to
fight constitutionality of closing
law.
Employers threatening dismissal
if chain letters are mentioned among
the help.
Charley Olson parking his valise
on his desk between frecjuent hops
to Chicago.
Bin Marlott, security manager,
and Carl NIesse pooling resources
to buy gas for Rolls-Royce.
Herm.an Zlegner replacing Bar-
bara Wright as assistant to Walter
Whitworth, News drama crick.
Louise McDermott home after
visiting her dad, BUI McDermott,
drama crick of Cleveland " 'Plain
Doaler.
Town has a new nltery In the
Ran-Da-Voo at Randolph hotel.
Roster of the local Ad Club in-
cludes ten radio men and two thea-
tre men.
Bernla Lowe, of the Maytair Club,
to be married June IS to Gloria
Means, socialite.
Theatre men quick to capitsilize
on the chain letter craze In their
direct mall advertising.
The first social gathering ' of the
Variety Club, in the form of a din-
ner dance, attended by 25.
Anna Sten's four-day personal
appearance with 'The "Wedding
Night' at the Paramount had Tri-
States groggy. Too much tempera-
ment.
Local Community Drama Associa-
tion giving 'Pirates of Penzance' In
conjunction with Drake U. con-
servatory of music. Ted Steinmetz
directing.
Hale Cavanagh, manager of the
Orplieum, invited about 25 local
coppers to a preview of 'G-Men,'
and the next morning the Janitor
discovered three seats missing.
Katharine Cornell, in 'Romeo and
Juliet,' booked for the Shrine audi-
torium next Oct. 25, and Alfred
Lunt and Lynn Fontanne in 'The
Taming of the Shrew' for Nov. 10.
Harold Sparks, arrested April 27
for breaking windows of the Uni-
versal Film Exchange after he was
discharged there, paroled from six-
months' sentence after pleading
guilty to Indictment of malicious
mischief and ordered to make resti-
tution for damage.
'Iowa Happiness Campaign,' In-
augurated by O. Ralph Branton,
general manager of Trl-States, and
sponsored by 66 Iowa newspapers,
gave the movies a break this week
with the third full-page ad inviting
the people of Iowa to be entertained
by such stars :a^ 'Will Rogers, Clark
Gable, Jean Harlow, Burns and
Allen, Shirley Temple, etc.
Federal Judge Charles Dewey has
Issued a temporary injunction
against the Local Grievance Board
of MPTO, restraining the board
from enforcing Its 'cease and desist'
order against the Midwest Film
Distributors of Kansas City, pro-
viding films for Don Thornburg's
'bank night' shows In two Marshall
town, Iowa, houses. Hearing set
for May 17.
Cleveland
By Glenn C. Pullen
Helen Jepson vlsitlnK family en-
route to coast.
SheUa Barrett staying with Ruth
King before sailing for London.
Abbey Players' is last touding
legit show of season for Hanna.
Nina Ruvinoff, blues singer, div-
orced from Lester B. Ruven, auto
man.
Kangesser Bros, fighting to get
permit for opera In their Wlldwood
Park.
Joe E. Brown's wife having re-
union with film comic's folks in
Sandusky.
Wlnsor French, gossip columnist
of Press, oft to Hollywood on writ-
ing Junket.
Kingflsh Levlnsky here to see his
former wife, Roxanne, fan-dancini?
at Hollywood cafe.
Sammy Kaye reopening Willowick
club; Stubby Gordon succeeding
Tommy Tucker at Statler.
Bcrnaj'd McOwen Joining Robert
McLaughlin's Players' club as di-
rector of dramatic school.
Cliff Bantell finished home-made
plane between ork sessions and
practicing parachute Jumps.
Art CatUn, former manager
Loew's State here, back as ad-
vance man for 'Les Mlserables.'
Joe A. Wadovick, of the Pee Dee,
and Hermlne Kreutz pulled a sur-
prise wedding act on Newspaper
Row.
William r. McDermott, globe-
trotting drama crick for Plain Deal-
er, sailing f-.!r Germany and RusHia
again.
house In the city holding a morning
kid matinee.
Plans being made for dinner
honoring Fred Meyer, former man-
ager of Alhambra and now studio
manager for Univer.sal, and Carl
Laemmle when they visit here early
in June.
Theatare men worried over out-
door competition. Ball club has
leased grounds to newly formed
Chicago Minor League, represented
by Milwaukee semi-pros, who will
■play day and night ball when asso-
ciation team is on road. Night
wrestling matches also to be held at
park.
Boston
By Maxwell Fox
Horace McNabb in advance of
'Let 'Em Have It.'
Winnie Coylc cavorting about
Hub In her new chariot.
Mrs. Charles Koerner visiting
family in Portland, Ore.
Emile Coulon celebrated his 50th
year in hotel biz last week.
Warner Oland coming to his
Southville summer home soon.
Jack Goldstein has redecorated
his office with a theatre art layout.
Father of Ranny Weeks appointed
to the Alcoholic Beverage Commis-
sion.
Harry Browning's aluminum
painted roadster can be seen blocks
away.
Dog track started In Brighton last
week. That makes two in Massa-
chusetts.
Stools went out of Boston taverns
last week as result of change In
drinking laws.
Mitchell Benson, assistant pro-
ducer at the Met, left for his new
radio Job in New York.
American Federation of Actors
postponed benefit at Colonial to
May 26 so that Sophie Tucker could
appear on the bill.
Milwaukee
Joe Brjrmek reopens his Muh-
kego beach amusement park Memo-
rial Day.
Herb Israel, drama editor for the
News, named president of the Mil-
waukee Newspaper Guild unit.
Fred Spooner, Davidson theatre
p.a., left for New York to rejoin
Eva LeGallienne as advance man.
Russell- Leddy, former Fox man-
ager and now production manager
of WISN, seriously Injured In an
auto crash.
Carl Peary, whose last stop was
Detroit, le manager of the Modern-
l.stlo ballroom, replacing Jimmy Do-
vine, who moved to Frecport, 111.
The first milk fund drive of the
Miiwau'Keo Variety Club wlil he
staged June 8, with every picture
Kansas City
By Will R. Hughes
Spring racing season at Riverside
opened May 18.
Harry Duncan managing Fairy-
land Park for 19th year.
Johnny McManus looking more
dignified than ever with his new
eyeglasses.
The Empress, which housed
vaudeville and burlesque, has been
leased for a wrestling and boxing
arena.
The Rythmettes, recently with the
Weaver Bros, unit, have gone to
Denver, where they will be heard
over KOA.
John Barry Thompson, here visit-
ing relatives, killing some of his
spare time acting as m. c. for radio
and amateur shows.
Louis Shouse, manager of Con-
vention hall, says hall Is closed to
wrestling matches in the future. It
has been a losing game for some
time.
Johnny Kllng, owner of the Amer-
ican Association ball team here, is
strong for a 25c admission to the
ball games, and will make a light for
It with the other managers.
Cuba
By Rene Canizarea
Gambling and dancing at La
Playa dally.
Angna Enters offered two recitals
at El Encanto.
Jack Rice of the IntSmatioiial
Radio Club at Miami here on his
honeymoon.
Enrico Caruso, Jr., currently at
the Campoafnor, and did a couple of
broadcasts over CMW.
Cuates CastiUa, Mexican song-
birds, at local picture h(juBe8 for
persons; also radioing here.
Baltimore
By Albert Scharper, Jr.
Glick Show llrst carney of season
to touch town.
Don Redman ork stopped ott for
one nite dance date.
Novelist Scott Fitzgerald leaving
town for the summor.
Those salmon-red shirts ao';entu-
ate Horb Morgan's tan.
Red Nichols ork dated Into May-
fair Gardens next week.
Ed Howe, 'The; Sage of Potato
HUI,' at Hopkins hosp for an orb op.
One of those embalmed whales
currently on view here; carrln.s a
flea circus as an adjunct.
Rral Hollywood atmosphere in the
evening.-) at Lord Balto hotel — gals
and guys hanging around In polo
coats, Hwf-atshlrts and smoky cheat-
ers, l-'ourscore persons are living
there: while 'Annapolis Farewell'
(I'a)-) is being shot at Naval Acad-
emy. Out of f-ntini east, only one
llvinK in Annapolis is Hir Guv
Ktar.din^. Rrr,i co;nT;;;il(; ;,ho 2.'!
milPs dally.
Pittsburgh
By Hal Cohen
Johnny .loiies' show at E.vposltlon
P:ii'k for a week's stand.
Jack Pettis here briefly on way
from New York to Omaha.
Bob Chester and band have been
taiT.ircd to an MCA contract.
Stan Le-wy in from Chi hf?,TtInp
the drums for the Paul Ash unit.
It'.<; a boy a: the John Maganot-
tls. FatluM- Is the Plaza's oo-ownor.
New Theatre Troupe reiioating
'Waiting for Lofty" PYidiXy night
(24).
Julius Huehn, young Pittsburgh
baritone, gops to thp. ^ict next ?Pa-
son.
Masquers wind up season next
month with Philip Barry's 'Holi-
day.'
Roy Daniels new m.e. of Hearst's
Sun -Telegraph, succeeding Dwi.ght
Fee.
lOrnpstine Barber switched from
the Italian Gardens to the Plaza
cafe.
Columbia's Sam Galante and
Fox's Edgar Moss around for a few
days.
Charlie Danver and Karl Krug
celebrating their birthdays week
apart.
Colleen Moore and her ma here
for two weeks with star's doll
house.
Eddie Blaine quits acting for
while to operate a beer garden this
summer.
Herman Llverlght to summer
with rural stock company In Con-
necticut.
Bruce Hewitt back home after
several weeks with Ibsen Players
on Broadway.
The Ira Cohns are mourning
plenty over the death of their 11-
year-old dog.
Henry (Dad) Faith, Penn's vet
doorman, is on the mend again
after serloug Illness.
Bob Curley, winding up 'Folles
Bergere' Job, off to Milwaukee to
exploit Ted Fio-Rlto.
Charlie Hague flew back to San
Diego after spending a few days
here with ailing mother.
George Shaffer, who operated
Pitt for two seasons, flew in from
HoUywood to look things over.
Ken Brown dropped off In Stub-
envlUe to see George Beatty on his
way from Now York to the Coast.
Bill Roos and George McCalmon
quitting 'Drunkard' this week to
work In stock at Martha's Vine-
yard.
Ray Foutts, manager of Ted
Yarosz, middelweight- champ, op-
erates a nlte club In East Liver-
pool.
Billy McCoy, former host at
Chatterbox, took similar Job at
Hotel Summit's Baron Munchausen
room.
Joe Feldman taking a flock of
ministers this week to Harrlsburg
to speak In favor of Sunday movie
bill before legislature.
'The Drunkard' Isn't moving out-
doors to Sanders Inn, but remains
at Fort Pitt hotel indefinitely.
Cooler weather brought the de-
cision.
Minneapolis
By Les Rees
Show biz In bad May slump.
Eph Rosen, RKO salesman, at
wheel of new car.
Entire WB sales staff departs
June 5 for Los Angeles convention.
Local newspapers refuse to curry
any Bank Night" mention in theatre
ads.
North Dakota .•itate regulatory de-
partment has decreed 'Bang Nights*
illegal,
Ted Flo Itlto and band iiooked for
Junior League show here tills
month.
Beatrice Kluozny of RKO office
force hack on job after two months'
illness.
Richard Arlcn guest of honor and
speaker at local Varl(;ty Club
luncheon.
Morgan Arncs, Singer cii'cult gen-
eral manager, here from Chicago for
a few days.
AH major exchanges here given
employes two weeks' vacation w'th
pay this summer.
Eight light operas to be A'ven dur-
ing season at Lake Harriet, public
park, starting in July.
I.Al'.e Amu.sement Co. In.stalling
new cooling sy.stems In the East
L.Ike. Lake and El Lago.
Eddie Callnaugh, former Publlx
P. a., now handling Omaha We.ytern
league baseball publicity.
April liquor tax colloctlon.s in Min-
nesota jumped $48,714 over corre-
sponding 1D34 month to $259,753.97.
A. O. Balnbrldge, Mhowman-mayor
.■jeeking a second term, eliminated In
the prim.irles, running third in a
Held of 20 candidates.
'Norvy MuUig.an and band mov-
ing from Hotel Radlsson Flamw
Room to Excelsior Amusement Park
for short engagement prior to tour
of South.
Tony Sartc's 'Marionettes' coming
to four MInneap.olla Junior high
HCliools this week under P. T. A.
auspices.
Ben C. Mareus, Columbia ex-
change manager, rei;overInff in Far-
go, .N'. })., lio.sidtal from serlou.'j In-
juries sustained when auto in which
he v.a.s riding with .lake Kopnld,
sal'v tprin, had head-on coUlHlon out-
!'.!'■ of IJ-'iwlpy, Minn. Kopa.ld '.>'il
slightly hui-t.
62
VARIETY
¥IMES SQUARE
Wednesday, Muy 22, 1935
East
Voice expert declares President
Roosevelt's pipes almost 100% per-
fect for radio. Huey Long Is an
in-and-outer, while Couehlln uses
an Impersonal 'pulpit voice.'
Edward Johnson and Edward
Zlesler to have charge at the Met.
Former Is from the slnglnp forces
and was to have had charge of the
Slimmer season under the late Her-
bert "Wltherspoon. Zlegler has been
business manager for a number of
years and will carry on the business
end as he did under Gattl-Casazza.
Mayor L,aGuardla has asked
Mayor Jackson of Balto to lend him
Fredrick R. Huber, municipal direc-
tor of music. Wants his aid in
starting a N. Y. municipal sym-
phony ork along the lines of the
Balto band. To tootle over WNYC
and do other musical chores.
Riviera, N. Y., uptown house, re-
cently used for the educational film
test, gave the fii'st of a series of
'controlled' mats under parent-
teacher auspices Friday (17). Will
repeat. To prove that kid showt)
can be clean and Interesting.
Howard S. Cullman, after a loan
from the Finance Reconstruction
Corp., to rehabilitate the Roxy.
Gae Foster girls from the Roxy
sold tickets for the Masonic-N.V..^.
benefit at LeBlang's Wednesd.ay
(15).
Arthur Caesar hopes to try out
his new revue, 'My Dear Public,' at
Atlantic City In July.
Jed Harris signatures for the pro-
duction'of 'Ethan Frome,' which he
has been considerir-.- for some time.
It's by Owen and Donald Davis and
Lowell Barrington". From the Edith
Wharton story.
Martin Brown has a new play,
•The Girl Who Was Never Spanked.'
Looking for a producer.
Bull born In Eyrd's south polar
camp was a guest at the Commo-
dore last Wednesday (15). He and
one of the prize cattle taken to
Antarctic wero at a luncheon of the
American Guernsey cattle club.
Their menu was hay.
Ted Shawn and his eight male
dancer.s off to Ix)ndon to prove that
men dancers are not necessarily ef-
feminate. Picked from school ath-
letes, he explains.
Six of the nine new soloists for
the Met are Americans. Others are
from Chile, Ger/nany and Belgium.
Harvard Lampoon In Its annual
Jam. Burlesque of 'Esquire' banned
from the malls on account of nu-
dity. Local authorities also cracked
down.
Sam Warshawsky's 'Woman of
Dostiny' takes It on the chin again.
Now set over until next season.
Shut-In convention reports that
Invalids are Interested in radio
broadcasts of current events, com-
edy, drama, music and educational
subjects. In that order. Chiller
drammers n.s.g.
Alfredo Salmaggl serves Billy
Rose with papers in a suit for $50,-
000 damages, Saya he has been in-
jured to that extent by the Rose
stories about 'Jumbo' at the Hipp.
Asserts he has the Hipp for week
ends to December and options there-
after. Rose told reporters his Hliip
contract has not yet been closed.
Henry Slmonln, window creaner,
held without ball In West Side court
U LU^l.lU.LI I l>Ud J 1 1.1'
News From the Dailies
Thi& deparlmeni conlains rewritten iheatrical news items as published during ihe^ Weel( in the
daily papers of New York, Chicago, San Francisco, Hollywood and London. V ariety takes no
credit for these news items; each has been rewritten from a daily paper.
twice raided her apartment. Spotted
him through his limp, she says.
Frank Wallace, who declares he's
Mae West's hubby, into the floor
show at the Club Richman.
Playshop group changes to Exper-
imental Players. Doing a play for
Shuberts as a tryout.
N. Y. Philharmonic Symphony
reports attendance at 83 percent of
capacity for its 117. concerts at Car-
negie Hall this season. Musicians
got 47% of the receipts and the con-
ductors took 19%.
Tompkins Sq. Boys Club awarded
Theatre Guild plaque for best one
act play performance. Madison Sq.
Boys' Club took Samuel French
plaque for second best and Richard
Hesslin of same club tagged for
best Individual performance. «
Half of the $50,000 needed for the
Stkdium concerts already sub-
scribed.
Henry Abbott, Jr., who told the
police he used to be a hurley come-
dian, takes six months in the work-
house for collecting funds for a
mythical organization of unpm-
ployed newspaper reporters.
Present plans for supplemental
spring season of Met opera con-
template a $2 top. To be sung by
junior talent developed through the
regular season.
Tulio Carminatti In N. Y. for a
couple of weeks. Then London.
Dr. Carl Hunt, former Shubert
associate, to go into production on
his own. His first will be 'Damn
Deborah,' which has been up and
off several times.
trock Pemberton to Washington
to tell Congress that barring for-
eign players would be a check to
the return of the theatre.
Charles Hackett takes the posi-
tion left vacant by the death of
Herbert Wltherspoon In the Jull-
iiard summer school.
Group Theatre dickering with
Michael Chekhov, of Moscow Art
Players, to coach them this sum-
mer. Art troupe scattering for the
summer.
Picture operators' local 306 at a
midnight meeting at Mecca Temple,
Monday (20) voted to continue un-
der the control of lATSE. In spite
of six court actions recently taken
to oust lA, tlie vote was only 30 to
1,800.
Gladys George failed to contest
the divorce suit brought by Edward
R. Fowler. Judge withheld deci-
sion at hearing Thursday (16).
To be four major Yiddish thea-
tres on the east side next season
If present plans carry. Also four
In Brooklyn and two. in the Bronx.
. Max Gordon has an Idea he'd like
to follow 'The Great Waltz' with a
civil war play, 'The Long Frontier.'
Doesn't say when.
Milton Lazarus co-author of
three plays. Crosby Gaige and
Brock Pemberton have one apiece.
Third is going the rounds.
New Jersey Court of Errors and
Appeals finds laws permitting bets
for the grand jury. Georgia Stand- on dog races unconstitutional.
Ing of the Hipp opera, asserts he 1 Newspaper publishers reveal that
;iNiiitniiiniuniiiiuiiiiiiiiiitiiiHtiit iiitiiiiiiiiiiiiimiuiiiiiiiiiiimiiiiiHmiiniuniiiiiiitiiiiiiiiliuiiiiiiniiiitiilfiiiiiiiitiliiiHniiMtiiiriiiuiirPi
1 1 1 1 III I II I in 1 1 II 1 1 iitiii luni Rill I'
New York Theatres
1 1 lUiiiiiiniii iHutiHUii n.
STATE BS^l
PAUL MUNI
"BLACK
FURY"
On Stage— ALICE WHITE,
California Collegians, Sanuny
White, Ward Wilson
Starts Friday
• "CARDINAL RICHELIEC"
.with Georce Arllsx
CAPITOL
'iAge of
Indiscretion"
|.M-G-M Picture witji
Pan] Lakas
Madge Evans
On tlie Stage
Rudy Vallee
and his
Connecticut
fankees & Rev
RKO THEATRES
RKO 86th ST.
RKO aiit ST.
at Itilngtan Ave.
on Broadway
Wed. to Frl.,
Wed. to Frl.,
Hay 22 to 2.t
^fay 22 to 24
"HOLD 'EM
"HOLD 'EM
YALE"
YALE"
and
nnd
"IT'S A SMALL
"WOMEN
WORLD"
•MUST DKEHS"
0
efic to 1 r.M
I n
Cont. from 0 A.M. — JAMKS
CAGNEY
<'G-M EN"
PARAMOUNT""''^
SQUARE
MAE WEST
in "COIN' TO TOWN"
Stnrtlntr Friday
CEO. RAFT In "THE GLASS KEY'
RIVOLI
Last Weekl HURRY! HURRYI
VICTOR HUGO'S
"LES MISERABLES"
Prodaced by Darryl Ziinurk, with
Fredrlo Mnrcli nnd Clias. Lnuehton
RADIO CITY
MUSIC HALL
KATHARINE HEPBURN
CHARLES BOYER
"BREAK OF HEARTS"
ON THE 8TAGE..,"Scheherazada," Rlmsky-
Korsakoff's colo.-lul jymphonio suite In alx
SDoolaeular acones, with » cast ot hundreds,
including auomonttd dancing and choral en-
iombles and Symphony Orchestra.
ASY DAY
25c to 2
35c to 7
ANY .SEAT
SECOND BIG WEEK
"3 -A- ★ ★ STARS"— News
The BRIDE of
FRANKENSTEIN
with KARLOFF
fl.'i lii Varlply Ilov. on .Slitgo
;th AvcpoVV Show V.ilue
30111 St.'^'-'''*' * of the Nation
In spite of radio's inroads papers
still get 61% of all advertising ap-
propriations. Another 25% goes to
magazines.
State Liquor Authority antici-
pates a drop of $200,000 from beer
next year. Partly due to growing
popularity of wine.
City Is touring a traveling barn-
yard to show the kids what a farm
looks nice.
President Roosevelt has promised
to attend the San Diego fair. No
definite date set.
Native opera singers asking the
Met to loosen up on radio fees.
Claimed that the Met last season
got back In Its radio splits on Tib-
bett's broadcasts more than It paid
the singer. WllUng to take low
salaries from the Met, but ask all
the air Income.
They pinned that medal on Grace
Moore at the Friday night dinner
oi: the Society of Arts and Sci-
ences.
Ethel Mterman given a Judgment
for $2,776.49 against Central Park
Casino.
Dwight Deere Wiman to London
'to talk over 'Most of the Case' with
John Van Druten. Doing it over
here In the fall.
Broman Productions, Inc., doing
'Here's How,' which used to be
called 'Four Girls,' next season.
Cast of 'Tobacco Road' outfitted
with new costumes. Total cost
$1 2 80
Authorities looking over the evi-
dence to discover whether the re-
cent outrages against night clubs
are the result of an organized at-
tack by racketeers, seeking to domi^
nate the spots.
Mildred Mantl, who weights In at
450 pounds, seeking annulment of
her marriage to Jack Glicker, 36-
I'nch midget. They were married for
a stunt at Billy Rose's music hall,
and she contends she did not know
the cereniony would be binding.
License Conimissioner Moss de-
clares hold up Qf burlesque house
licenses Is merely until the Are de-
partment can Inspect the places.
When the reports are in he'll pass
on each application individually.
Instead of walking up a flight to
save $ip, two thieves did the climb
in Times Square, Saturday night, to
get $400 from a beauty parlor in
the Cadillac.
Eileen Wenzel, showgirl in 'Hot
Cha,' in supreme court, Monday, to
start her $250,000 negligence action
against Louis J. Ehret, Jr., with
whom she was driving June 19,
1932. Their car cracked a lamp
post and she claims permament dis-
figurement.
Benay Venuta will broadcast from
Hollywood early on May 27, plane
to Kansas City for 8:30 p.m. airing
and talk from Hollywood restaurant,
N. Y., when she gets here late the
same night.
Frog jumping contest on the Mall,
Sunday afternoon (19), won by a
greenback with three feet in three
tries. In earlier heats as good as
14 feet had been made by other
hoppers, but Abble Vlilaret came
through In the finals. That was
what couitted.
James Marshall, of N. Y. Board of
Education, In a recent publication
of the department, classes sound
film with the microscope and tele-
scope as aids to education, assert-
ing it has raised markings as much
as 60% in science and 20% in music.
Dorothy Glsh recuperating from
a nervous breakdown on her estate
near Athens, Greece, will remain
there all summer. Divorcing James
Rennie.
Newly forming Physicians Equity
to take a benefit Sunday (26) at the
Center theatre.
Theatre Alliance announces three
plays for next season. They are
'West Winds are Blowing,' Velma
Carson; 'God's Little Acre,' Emjo
Bassge, and 'The Cuckold Mag-
nificent,' Ferdinand Crommelynck.
New Theatre league to hold three
forums next week In the league's
hall as part of the Natlonar theatre
week. Discussions Monday through
Wednesday (27-29).
Loew's Ziegfeld theatre to hold
reunions of old Ziegfeld troupers
every Tuesday night. Started
yesterday (21).
'Knock Wood' to come In on a
$2 top. Mats will be $1.50.
Gus Hill announces he'll present
Eva Tanguay next season in a
revue.
Owen Davis will put Mildred
Cram's 'Forever' In play form.
Big to-do In Paris when girl se-
lected in contest as 'Miss France'
turns out to be a Teuton. Decision
immediately reversed to silence cat-
calls.
Smoke caused by a short circuit
in basement of Loew'a 83d street
theatre, caused patrons to vacate
promises Saturday nlslit (IS).
Slight conflagration quickly ex-
tinguished and show rosuincd.
Count Covadonga, ex-hcir to Span-
ish throne, embarks for the U. S.,
5)ny 23. lie has film leanings, Init
if this does not materialize he In-
tends to write.
Razing of Ravenhall's hotel,
Coney Island landmark, and ren-
dezvous for sports notables, started.
Athletic field replaces.
Grace Moore, Katharine Cornell,
Margalo Gillmoro and Dwight Deere
Wlman, all sailed on same tub for
European vacations Saturday (18).
•Frank De Spmma, agent, and
Morris Posner, concessionaire at
Apollo barley In 42d street, pinched
for felonious assault May 18.
Patron resented alleged insult to
his wife, Ayhen lady laughed at
delay in show. Invited outside,
Walter Unterberger, charges thump-
ing by theatre employees. Victim
also held by cops on disorderly
conduct.
Alexander Smallens, guest con-
ductor of the Philly orchestra, and
batoneer at Lewisohn Stadium con-
certs In New York, wed to Mrs.
Ruth White Wcrthelm In Phila-
delphia, May 18.
Hat checkers and ' clgaret girls
refused permission to extend their
workln.c: hours beyond 10 p. m. by
State Labor Dept. Contingent of
girls appealed to James L. Gernon
Monday (20).
Imperial and 46th Street theatres
to go on auction block Friday (24).
Sale to satisfy Joint second mort-
gage of $373,304. Prior mortgages
aggregate $375,000.
Second suit against RKO Proctor
theatre In Yonkers, N. Y., resulting
from explosion in 1934, started In
Supreme Court Monday. (20) by
Mrs. Julia Mlnnlck and her hus-
band, Paul. Woman seeks $100,000
for injuries suffered in blast that
killed two and Injured six others.
Her husband asking $25,000 for loss
of wife's services.
Ethel Barrymore to quit stage
and open a school of diction In
Washington. Pedagog Barrymore
presently engaged In rehearsals of
'Constant Wife' In same burg.
British beaut pickers seleet 16
amateurs over an array of profes-
sionals in pulchritude parade in
London. Unanimous selection of
tyros by Judges riled pros.
California Collegians sail for Eu-
ropean dates in July.
Closing in 'Thumbs Up," Pickens
Sisters pick road for next prowl.
Coast
Dave Gould, film dance director,
granted divorce In L. A, Out of
court settlement gives his ex-wife.
In Now York, $275 monthly ali-
mony.
Bii'ger De Bulow, film writer,
awarded $25,000 Judgment against
Dr. Laurence Spangard for asserted
excess Injection of arsenic. De Bu-
low asked- $336,000, charging Dr.
Spangard gave him the injections
after he learned that his patient
had named him chief benflciary in
a will entailing $100,000.
Llla Lee talking up residence In
Reno to qualify for a divorce from
John Plene.
Unanimous assembly vote on
Hunt bill, which would prohibit
marathons and endurance contests
In California, held certain of en-
actment.
Jack Buxton, 35, racing driver,
killed on Mojave desert when his
car overturned. Jose Rodriguez,
publicity director for radio station
KFI, Los Angeles, seriously Injured.
Harold William Roberts named
director of music at San Diego Ex-
position.
For kissing Gladys Samuels, L. A.
night club entertainer, against her
wishes, Robert Shrake, city employe,
ordered by court to pay $10,000. She
sued for $30,000.
Deputy sheriffs seized Sue Carol's
auto to apply on $2,884 Judgment
obtained by N. Y. dress house on
unpaid bill.
X>orothy Grainger, film player, re-
vealed that she married George Lol-
ller, stand-in for Richard DIx, in
Carson City, Nev., June 26, '34.
Declaring that English femme
artists are In no great demand for
pictures, Mrs. Patrick Campbell will
return to the Isle after 18 months
in Hollywood.
Marlon Aye, one time Wampas
baby star, attempted suicide in a
fit of despondency by swallowing
poison. She will recover. .;
Helen Zeh, 18, San Frincisco
steno, announced she would wed
Gene Raymond, film actor, June 2.
Raymond is quoted from N. Y. as
saying he doesn't even know Miss
Zeh.
Jayne Shadduck, former stage
actress and ex-wife of Jack Kirk-
land, announced her engagement in
L. A. to Henry Topping, New York
banker.
W'lfe of Ray Steele, wrestler; filed
suit for divorce in L.A. and S2,000
monthly alimony.
OBITUARIES
ADRIAN S. PERRIN
Adrian S. Perrin, 45, stage direc-
tor and producer of musical come-
dies, died in City Island, N. Y., May
15. Mr. Perrin staged for B. F.
Keith, S. Z. Poll, James Thatcher
and many others, and was able to
stage more than 100 productions
from memory. With the decline of
the stock company he turned his at-
tention to amateur productions and
little theatres, with an office in
Loew's Annex.
He was married in 1928 to Isabelle
Mathews in Oakland, Cal., where he
was directing a stock season with
Charles Ruggles as his star. His
widow survives.
Interment in Mount Hope ceme-
tery, Westchester.
JOHN J. GARVEY
John J. Garvey, 03, stage hand for
48 years, died May 9 at his liomo
in Rochester. He had worked in all
Rochester legit theatres and last
month was backstage for 'My
Maryland' at the Eastman. He was
on the road three seasons with
George M. Cohan in '45 Minutes
from Broadway' and '60 Miles from
Boston.' He was an organizer of
the International Theatre Employes
Association. He leaves his wife and
one sister.
GEORGE DeCARLTON
George DoCarlton, 67, died at the
NVA sanatorium, Saranac, May 15,
after a lingering illness. For BO
years he held rnajor roles with
Broadway productions In the legit
field. He was a member of the
Friars' club. He left ho near rela-
tives, his closest friend M'as Fred
Block.
Interment Saranac Lake.
OOMINICK MANGANO
Dominick Mangano, 38, musician
and radio entertainer, died in Ben-
ton Harbor, Mich., May 20, follow-
ing an auto accident. He wa.s
known an children's program as
'Tony.'
His widov.', parents, three bi-olhors
and three sisters survive.
Interment in Chicago.
GABY POLO
Gaby Polo, 65, one of the original
Four Polos, standard casting act
in the early years of the century,
died of diabetes In the French hoa*
pital. New York, May 10. BurieA
under N. V. A. auspices.
He is survived by his widow,
Jeane.
GLEN M. QUICK
Glen M. Quick, 49, assistant man-
ager of the Columbia theatre. Al-
liance, O., died In that city May 17.
He was also publicity director of
Trl Theatres, Inc., local film the-,
atre group.
His widow, mother and a brother
survive. Interment locally.
HARRY KLEIN
Harry Klein, 52, member of Klein
Brothers act, died Friday morning
(17) after an extended Illness. He
is survived by the wife, mother and
brother. Services Sunday (19) in
Riverside Memorial Chapel, Far
Rockaway.
MARTY SEMON
Marty Semon, manager of Co-
lumbia theatre in Portsrriouth, O,,
died May 11 after an operation for
appendicitis. Will be burled in
home town, Atlanta, Ga,
Survived by wife, two sons and
daughter.
PAUL DUKAS
Paul Dukas, 69, French composer
best known through his tone-poem,
'Tlic Sorcerer's Apprentice,' died In
Paris May 17.
CHARLES M. T. LOEFFLER.
Charles Martin Tornov Locffier,
composer, died May 20 at his home
in Medflold, Mass., where he had
lived as a recluse for past 20 years.
Father of Milton J. Cross, radi
;innouucer for NBC, died in New
York. Jlay 20.
Mother of Lou Clayton (Jaclcson
and Durante) died In New York,
viay 17.
Wednesday, May 22, 1935
OUTDOORS
VARIETY
63
fl-W and Small Town Mayor s Feud
With the Circus Puts Show Across
Johnstown, Pa., May 21.
Mayor Eddie McCloskey's year-
old circus mad flared anew with ar-
rival of HaBenbeck-Wallace show
for one-day stand here Wednesday
(IB). Squabble started last year
■when Hagcnbeck Jo.dered Hlzzoner's
request for 2,000 free passes for the
city's schoolljoy traffic copa. The
mayor this spring demanded his
2,000 passes for the kida before
granting a license, but Hagenbeck
gave him the run-around and got a
permit from city council.
McCloskey Issued a 'no parade, no
circus' ultimatum and at last min-
ute hammered council Into support-
ing his resolution. Despite short
notice, show staged parade that
packed downtown streets. Not to
be outdone the mayor ordered
police to bear down on circus bal-
loon butchers, etc., while local boys
■were Issued permits for sidewalk
peddling.
Fracas came to a head when
Kalph J. Clawson, Hagenbeck man-
ager, called at the mayor's office
■with Atty. Charles Greer, Jr., as
preliminary step in securing an In-
junction to restrain McCloskey. An
amicable agreement was reached
niter Clawson consented to cornply
wjth the mayor's orders to. confine
Hagenbeck biz to the sho^w lot and
refrain from tearing down big-top
bleachers until last of the night
performance audience had cleared
the tent. Mayor claimed circus
hurry-up moving habit endanger.s
public life.
Incidentally, McCloskey favored
Cole Bros., originally scheduled to
show here May 28. Fred C. Kilgore,
Cole agent, cancelled indefinitely
after H.igenbeck switched from
June 11 to the mid-May date. De-
spite the mayor mi.\-up, Hagenbeck
did brisk biz with both mat. and
nlglit tents well filled.
Smallies Draw 12,000
Indianapolis, May 21.
The Midget Auto Racing asso-
ciation, which has made this one
of the stops in its circuit, came In
second in court when Tommy
Tompson and Howard Wilcox en-
forced their franchise for racing the
dwarf demons.
Tom and How^dy staged their first
race in the Butler Bowl (15) .and
attracted a crowd of 12,000, great-
est number yet to attend any local
racing event except the BOO -mile
race.
Rains Augur Biz
Lincoln, May 21.
Capitol Beach, local amusement
park, opened partially Saturday
(11), but had the grand opening
the following weekend (IS). Heavy
rains and Inclement ■weather held
back the original idea for a May
Day start. Rains have Increased
the optimism in this area for a
good outdoor season, since play has
been close to the belt for the last
two seasons.
R. J. McOwen's tent rep company
■will open under canvas June 2.
Park Goes Cheap
Lancaster, Pa., May 21.
Rockey Springs parlc one of two
spots of It.s kind here purchased by
Joe Fegarl for $20,000. Park inter-
ests wliich owned It turned down a
cool quarter million in 1929.
Park went begging last year for
a buyer. Several 'public sales on
premises' were held but no one at-
tc.ided. Present owner interested
for a number of years and has
operated practically all concessions
since the war.
Still Has a Job
Syracuse, N. Y., May 21.
Designation of Dr. Albert L.
Brown of Deposit as director of tlie
New York State Fair by Peter G.
Ten Eyck, state commissioner of
agriculture, will bring no drastic
changes at least for a year.
J. Dan Ackerman, vtiom Dr.
Brown succeeds as titular head of
the exposition, will stay as general
manager of the fair, a iiew-iy cre-
ated ofilco.
H-W SHOW SUIT
Pittsburgh Couple Claim Usher
Pushed 'Em
Pittsburgh, May 21.
Hagenbeck - Wallace - Forepaugh-
Sells circus, playing a two-day en-
gagement here last ■week, ran Into
a suit and wa.s forced to post a bond
In common pleas court before being
perrnltted to leave town. Mrs. Agnes
O'Neil and her husband, John, both
of Pittsburgh, asking.unnamed dam-
ages, claiming they ■were knocked
down and painfully injured by an
usher ■while attending a perform-
ance.
Police also caught up ■with a
couple of circus camp follo^yers here
charging them with the theft of
some cash from an auto service sta-
tion. Men who gave their names as
Ralph Walsh and Seymour Ansel,
both of Crooksvllle, O., were held at
the East Liberty police station.
They had the misfortune to pick on
a spot presided over at the time by
John Dorsey, nephew of Pitts-
burgh's police superintendent, Jacob
F. Dorsey.
GROCERY SHOW BEAT
INDOOR CIRCUS TRY
Winston-Salem, May 21.
Al Itchie, strong man, made a
complete failure of a society cir-
cus and exposition here three weeks
ago with John Reinhardt, fight pro-
moter, handling the promotion. The
circus played for one week at a
tobacco warehouse to less than
1,000 people and left Reinhardt with
a $2,000 headache, Reinhardt clos-
ing on Saturday instead of the
following Wednesday to keep from
going deeper In the red.
Next ■^s'eek, chain grocery opened
a food show and better homes ex-
position at another warehouse and
played for one week to packed
houses. The nut was low and- the
grocers, an independent chain,
cleaned up plenty, although they
kept the profit a sacret.
Await Sup. CL
(Continued from page 7)
cisions are pending, ofllcials of the
Film Code Authority are proceeding
just as though the NRA was to con-
tinue Indefinitely.
While the Los Angeles zoning and
clearance schedule is being given a
30-day trial bath, C. A. ofilclals here
are going ahead ■with details on
Z-C skcds for Kansas City, New
Haven, Milwaukee and other Im-
portant areas. This is being done so
that all details will be in shape for
speedy action once the results of
the L. A. test are known. Attitude
of C.A. officials is that there are cer-
tain fundamental points in the Los
Angeles lineup that may well be
applied to subsequent schedules.
John Flinn, executive secretary of
the authority, plan.s to leave Fri-
day (2u) to actively take a hand In
the L.A. operation. He will, how-
ever, be in N. Y. for the regular
Thursday C.A. session, the first to
be held two week.s.
No Showman
Lincoln, May 21.
Repeated ■walls for a showman
to operate the Nebraska State Fair
go unanswered with the recent
legislative ruling that the old board
plan will remain intact, in spite of
tv:o reorganization bills killed.
Lincoln bankers ■were behind the
move to oust the present board.
Only concession or attraction set
for 193S Is the United Shows of
America, carney.
EARLY IN WORCESTER
Worcester, May 21.
White City park will open for the
season Saturday (25). Several new
buildings have boon erected and the-
entire resort has been done over.
Sol Jules, formerly of Coney
Island, lias takfn o-.er the gamrs
concessions. Maybello L. Hender-
son cr<ntini;c-s n.s resident reanafi'-r
with Russ llendcr.son as p.a.
COLE CUTS PARADE
Tired Stock and Steep Cirades Bad
Combo
Fairmont, W. Va., May 21.
The Cole Brothers circus elimi-
nated the street parade here, the
reasons advanced being that the
horses had been overworked In the
last two weeks and that the grades
were particularly bad here.
Circus has had some trouble In
securing work stoc) and could not
get trained horses. Another dif-
ficulty has- been In getting experi-
enced slx-ho:.e and eight-horse
drivers. The organization of a big
show Is made more dlfllcult In re-
cent years when smaller shows are
motorized and. no longer a training
place for horses and drivers.
RAIN QUENCHES
ST.LOOCARNEYS
St. Louis, May 21.
Carnival folk are having the
toughest time in years In St. Louis
this Spring. The rainiest period,
since the oldest inhabitant can re-
member, has transformed carnival
grounds Into quagmires with the re-
sulting loss of business. Despite
the depression the carnival opera-
tors figured St. Louis would be a
fine starting place In 1935. Dozens
of v.acant lots were decorated with
booths, show tents, etc. three weeks
ago.
All waa set for a banner season
when Jupiter Pluvius put In his un-
welcomed appearance. Rains almost
daily, have ■ not only dampened the
enthusiasm of the carnival people
but have succeeded In keeping large
numbers of citizens at home.
The Dobson show, after operating
at several advantageous locations
in the mldcentral section of the city
departed last week for Kansas City.
The Beckmann-Gerety shows ran
afoul of the law when local gend-
armes took into custody Eddie Zelt-
man, 38, a performer and his man-
ager, John Howard, and booked both
suspected of violating a Missouri
statute which prohibits the exhibi-
tion of a deformed pet'son. Police
charge that Zeltman, whb Is 3 feet
tall and weighs 46 pounds, has a
broken back and Is not a freak as
he Is described as being. The ar-
rests were made after complaints
had been received by the depart-
ment that Zeltman was being
treated Inhumanely.
Technical Out
.Spartanburg, S. C, May 21.
Magistrate B. P. Harris has or-
dered a verdict of 'not guilty' In
the case of Benny Krause, manager
of Krause Greater Shows, charged
with violating a law which prohibits
the showing of a carnival not con-
nected with a fair in the county
where Rock Hill, S. C, Is located.
The warrants against the show-
man charged that on April 1 and 2
Krause was connected with a car-
nival company 'now exhibiting near
Rock Hill.' The warrants were
dated April 6, and there was no
testimony as to whether or not there
was a violation of the law on April 5.
Dayton's New Show Lot
Dayton, O., May 21.
Playing on new circus grounds,
the old McCook Air Field, the
Hagenbeck - Wallace, Forepaugh -
.Sells Bros, circus had a two-thirds
hou.se In the afternoon and capacity
at night (9). The grounds proved
so acceptable that they may be-
come permanent for that purpose.
This week the Mighty Shooslcy
midway has the grounds, undor
auspices of Central Labor union.
Beverley Kelley severed his con-
nection with the circus on the day
of Its showing here.
Animal Trainer Killed
Los Angeles, May 21.
Joe Reed, 40, animal trainer, was
gored and trampled to death at tlie
winter quarters of the Haines Cir-
cus at Baldwin Park, nf-ar here, in a
.<-tampede of eight «lpphants tniln-
Inff for films.
Film Bait for Visitors to S. D. Expo
Won't Get Any Stars; Studios Too Busy
MOSTLY BULL
Denatured
Fighting No
Hollywood
Go In
Hollywood, May 21.
Natives got a taste of denatured
bull fighting at Gilmore Stadium
last week end and voted It no go.
Rather thaii risk a pinch. Promoters
Paul Hill and Bob Cooper kept the
travesty on El Toro scotfree from
brutality. Only blood shed was the
Inward bleeding of the customers
who cracked down a dollar-ten. The
bulls did all the work.
Softled sport of the Castlllians
was on for three nights and in toto
didn't draw enough to be on speak-
ing terms with the nut. At the Sun^
day mat the take was strictly from
the Latin quarter. What palefaces
there were in the pews wouldn't
buy fodder for the beastles.
QUITS PARK FOR BOAT
AND SUMMER SEASON
Harrisburg, Pa., May 21.
Capital city to have a summer of
watered stock according to deal
recently completed between Reese
Amusement Company and A. E.
Scof; and his players.
Deal calls for Scott, who has
played stock at Mt. Gretna open
air theatre for past eight years, to
put his company on the Reese
showboat in the Susquehanna River.
Reese outfit was originally coal
dredgers with ideas. When demand
for river coal slacked off, they
painted a pair of their hind-
wheelers sho\y boat colors, lashed
eighteen coal barges together and
built a dance floor over them. Have
operated the floating dance floor for
about ten years.
Showboat Idea wltii a regular
stock company on a full summer
stand is a new Idea.
Scott broke with Pa. Chautauqua
Assn. last summer when outfit re-
fused to allow him to extend sea-
son an extra two weeks. No troupe
set for the Gretna spot yet.
Trying Again
Massillon, O., May 21.
J. J. Evans, local showman will
launch a one ring circus here early
in June to play territory In Ohio,
western Pennsylvania and West
Virginia, mostly under auspices.
Outfit will be motorized and will
carry a sideshow.
Evans attempted a small circus
two years ago but the venture
folded after a few weeks becau.se
of unsettled Industrial conditions In
this district.
Music, Fireworks Cut
Rogina, Sask., May 21.
Fireworks displays, always fea-
tures at western Canada fairs, have
been ruled out cx'ccpt for one big
night as far as Regina, Sask., ex-
hibition, second largpst annual ex-
position in Canada, goes this sum-
mer. No band will be imported in
keeping with economy program, 20
local musicians being hlrfd foj-
twice-daily ronrt-rtn.
Another Shrine Try
AUi on, O., May 21.
Tadmor Shrine Temple will spon-
sor a six day, throo-rlng circus
opening June 3, on a lot in. Fast
Tallmadge av(niie. A morchanLs'
exposition will Ijo held in connec-
tion with the circus. Grin iJavcn-
port has lin^d up 20 standard
circu.-j acts, topped by Mickey
King, aorlali.sl.
CIRCUS ROUTES
Week of May 20
Al G. Barnes
May 22. T;i<<.in;
Wf.n.m li> c.
Cole Bros.
May 2 . riw c.-,:.;!": i::;. Alinm; it
25,
Yoviri('."jro\vn ;
M.'i/ri>irif,i(,
M.-iV 22
.1, York.
.ih<'t..-.;l!i
27, Wil
Hollywood, May 21.
Already getting indications of the
headaches that will accompany the
flock of hinterlanders coming west
for the San Diego exposition, stu-
dios have agreed to keep their gates
locked to visitors and make but few
exceptions this summer.
Studios take this stand despite
the railroad and steamship advertis-
ing in the east along the lines of
'come west this summer for the, fair
and see picture stars at worlt In
Hollywood.'
With all lots recently running be-
hind schedules and planning for one
of the biggest production summers
In the Industry's history, film com-
panies do not want, to go into the
hosting business on a wholesale
scale, figuring they'll be too busy
making pictures. Plus this Is the
cost angle, due to disturbed sched-
ules, always occasioned by taking
visitors onto set.s.
However, a few with an in — such
as being first cousin to an exhibitor
or next-door neighbor to a picture
columnist or critic — will get some
type of ofllcial reception, but the
Idea of handing over the keys to the
studios as per irallroad literature
will be out.
Current flock of trouble to the
studios ahead of the exposition Is
from the concessionaires, all of
whom, It seems, want to tie pictures
some way into their exhibits. No
matter how small the exhibit, the
outdoor men ask nothing less than
personal appearances of the biggest
names.
Only ofllcial recognition from the
Industry to any of the exhibits will
be for the Motion Picture Hall of
Fame, and that' will be limited. Hall
will exhibit costumes and souvenirs
from names, such as a pair of
Charles Chaplin's shoes or a particu-
lar dress worn by Mary Plckford.
Screen Actors' Guild and the
Dominoes are co-operating with this
exhibit, BO it is expected there'll be
some personal appearances made
during the fair's run, but they'll be
strictly on the player's own.
Studio press agents meeting at the
Hays ofHce discovered a way to save
a lot of the expected headaches by
passing them over to the Producers'
association. All requests for studio
visits or appeals from concessions
for picture co-operation will be
routed to this organization. It Is
flgured that the Hays office had bet-
ter practice saying no, and, besides,
each company will have an alibi that
It Is powerless to act unless by the
Producers' ofllce sanction.
APPROVE GRCUSES;
NIXES CARNEYS STILL
Pittsfield, Mass., May 21.
Mayor Bagg and the City Council
have gone on record as favoring the
l.s-suance of licenses to 'good, clean
circuses' and flatly denying admit-
tance of carnivals to the city.
A year ago circuses and cjirnlvals
were ruled out. Sclls-Flolo plans
a visit, but Rlngling .show's route
doe.s not Include Pittsfield.
Park Site a Menace
Trenton, May 21.
What was recently the most
nourishing amusement centf-r in this
section of New Jersey — Wood-
lawn I'ark — is now the subject of a
intensive pfobo by county police,
health authorities and the building
inspector. Aroused over five noar-
(Irownlng since the first of the ycai"
In the abandoned swimming pool
at the I'.'U'k, located on the outskirts
of Trenton, authorities are now at
work to clear up the situation
w^iich has developed at the oiicc-
lioriular amusement spot.
A four-year-old boy was rescued
from the pool last week, ni.'ikinir a
total of five ne.'ir-drownlngs re-
ported to ptjlice during the p;p.st few
months.
OPENING UP
Akron, O:, May 21.
ivervii w Park, near here inac-
tive for several years will ba-re-
f.'t.'ihll.'jlK.'d .and oiurated this suin-
mr'r .'iccordiiig to .John 1'. l'"l;Mi;ig;i.n,
in;in;it'f r of a n'nviy incorporated
',p'i;iting company.
64
VARIETY.
Wednesdaj^, Maj 22, 1935
MEW '
RADIO
PRICE
15f!
rubllelied Weekly at 164 West 46th St., New York, N. Y., by Variety, Inc. Annual aubscrlptlon, »C. Single copies. IS cents.
Entered ai aecond-class matter December tt, 1906, at tlie Post Office at New York, N. Y., under the act at March 3, 187».
COPnilOHT, 1US5, DT TAHIZn, IKC. ALI, RIGHTS BESEBTED
Vol. 118 No. 11
NEW YORK, WEDNESDAY, MAY 29, 1935
64 PAGES
SHOW BIZ'S NRA REBOUND
Now It s the Drug Store Time; Chain s
'Openings' with Talent BaUying PiDs
Inclusion of variety talent in pro-
motional capacity to supplement
the regular sales force Is the new-
est for drug stores, in which now
can be purchased anything from a
sandwich to a saddle. Gag was in-
novated by Liggett's, national drug
chain, at last week's reopening of
its store at 42d street and Broad-
way, New York.
Success of the event has made
the chain ballyhoo conscious. New
promotional department has been
.formed within the company to han-
dle openings, and round up talent
anniversaries and special sales.
Department is headed by H. C.
Young. Benny Leonard will act as
contact and arranger of bookings.
Times Square reopening was ad-
vertised ,ln preceding evening's
papers. Mob that was on hand to
witness the event made a police
detail "necessary to handle the rush
of people listening to the free enter-
tainment.
Show, m.c.'d by Leonard, in-
cluded Milton Berle, Sophie Tucker,
At Shayne, Lita Gray Chaplin, Abe
Lyman, Block and Sully, Lillian
Roth, Jack Dempsey, Harry Hersh-
(Contlnued on page 57)
AMATEURS AMBLE BACK
TO CRADLE, BURLESQUE
strange cycle of the amateur gag
took a new turn this month with the
Installation of amateur night at the
Apollo, burlesque house on 42d
street, New York. Amateur craze,
after lying dormant for years, broke
out at close of 1934 with neophytes
going on the air. This brought a
revival of amateur nights in some
vaudeville and many picture houses,
either with or without radio hook-
up.
The amateur night idea for ye.irs
held sway in numerous burley
houses throughout the country. In-
stead of spotting amateurs on
usually selected Friday nights,
Apollo is presenting them Tuesdays.
Xmas B. O.
Fall River. Mass., May 2S.
Woman called up Charley
Feinberg, manager of tlie
Strand, and didn't ask name of
picture.
'What presents are you giv-
ing away today?', she wanted
to know.
NO NEW SHOWS
FOR JUNE
OR JULY
Stager of Anti-Hitler
Play Beaten Up in L. A.
Hollywood, May 28.
William Chore, director of an
anti-Hitler play, 'Till the Day I
l>ie' at the Ilollyu-ood Playhouse
was taken for a ride and .severely
beaten by three iiipn described as
Oermans. Attackers told Ohcru
they ob.iec'tcfl to a scene whore
Hitler's piclure 1m torn from the
wall.
At hospital he i.s said to bo
suffering from Intoriuil Injurio-s and
ill serious condition.
I'lay Is paired with 'Waiting for
I.etty,' wliich pruducor.s expected to
cro.-ite trouble boo.iuso of its cdih-
mimi.-ilic Lli'.'nip.
Broadway's barest June and July
since -legit started playing during
the heated period Is the prospect
tills summer, so far as new shows
are concerned. There are no plays
In rehearsal at all, accordltig to
Equity's records. Only one show
is due In the immediate future,
'Sketch Book,' dut at the Winter
Garden next week.
Figured there will be between
eight and 10 attractions playing dur-
ing the summer, that being depend-
ent on whether it is unusually hot
or not.
Break appears to favor the cur-
rent attractions, for in the absence
of new clicks the survivors should
be well supported by visitors to the
metropolis. Three new shows re-
hearsing last week all debut this
week' — 'Knock on Wood,' 'The Young
Go First' and 'Them's the Report-
ers.' In addition there is the Play-
ers' Club revived 'Seven Keys to
Baldpate,' which is slated for one
week, but may stick longer.
Cherries and Beer
Cedar Itapids, May
The Cherry Sisters are now .sing-
ing in beer joints.
Several local siiots have been iv-
ing the two glrl.s a few nights' work
each week.
Community Television
In Mexican Politics
M(
m.siaiioa at .ine n"au'iuarior.s ol-
ficos here of the Xati'Mial Ilovolu-
tionary Parly. or;,'aiii/',atiijn that
dominates tlio l-'ock'ral govornmont.
Party is goln^' to u>it: ti'lcvi.sifin fcr
cultural i)ropag;uula anion;; poas-
nnts and wurkors. Koy rociom Ion
- " ' '■ ai'" !i'-ln,'
Koy
(^outers <>( ttioso poopli
.xi'd ui) with r'H'i'iviii^
LABOR RELATIS.
H'UIOBD CmSEL
Washington Sees Employer-
Employees* Parleys as
Sole Salvage from Out-
lawed Codes' Decision- — -
Legit Favors Continuance
of Fair Trade Practices —
Vaude Will Miss It—
Music-Radio Indifferent —
Hollywood Never Liked It
— Exhibs-Distribs Hope to
Continue Better Elements
of Z-C
NEW UNION DEALS
If Zukor Leaves Par, May Form New
Co. with UA or Columbia as Nuclens
No Appreciation
Minneapolis, May 2S.
Newspapers called attention
In a story of a raid on Cof-
fee Dan's, night club, that
Ruby Bae, fan dancer, ar-
rested for disorderly conduct,
had performed tlie same al-
leged 'indecent' fan dance at
the policeman's own stag at
the Auditorium.
U. S. Supreme Court's decision
voiding all code enforcement has the
amusement industry. In all Its
branches, up in the air.
In the main, current show biz In
dlcatlon is that many features of
the National Industrial Recovery
Act will be retained for Intra-trade
benefits.
Film exhibition and distribution's
hopes, via the re-establishment of
its sundry film boards of trade, are
to embody the better elements
which were originally designed by
the Film Code Authority to have
(Continued on page 2)
SENATE PASSES
NATL THEATRE
Washington, May 28.
Wai;ner Bill authori'/.ing incor-
I)Oi-ation of an American national
theatre and academy wa.s pa.ssed
by the Senate today.
Action i.s still required from tlie
House, which has companion legis-
lation pending.
New Orleans' Dry Feet
Xow Orlo; May
Tiadi;, labor and civic organiza-
tions as well as city ofTlcials passod
resolutions Friday (24) denouncing
an oaslorn radio station for giving
nut a ful.sc report over tlio air that
,\'i'W Orleans was lluoOcd by tho
Mississippi river an<l that faini-
lii'\s in o'jllyin^' sf'ii'.itis wore lo.'*v-
inuC thtir hoMK;.-'.
.Sam I-'owlUos, Xi'-vv oi-k r'-jir"-
M-tUaMvo Hi llio .W-w fJrl'-.'ins
'rouri.-l <ni'I Tr'ivol IjUi(.-au, was
(li-|i.miMl wilii If^l'-fir-j riis bv Iho
■ djiis ,'i>.);iiig l.itii 1) iiTi'i-'. tti'-
i.-.iM'-.i'.M r'-pori..
THEATRE GUILD
IN VAUDE
BIZ
What's really lowbrow for the
Theatre Guild will be attempted
when 'Parade,' the revue featuring
Jimmy Savo that opened last week
at the Guild, New York, closes,
probably right after Its five-week
subscription run. At that time the
Guild will essay Its first excursion
into vaudeville, offering 'Parade' as
a unit In condensed form to the
major circuits.
'Parade' is also the first revue at-
tempted by the Guild itself, though
its Junior group did present three
'Garrick Gaieties' In 1925, '26 and '30.
Curtis & Allen office will agent the
condensed 'Parade,' but will own no
part of the production, the Guild
taking the investment and the
plunge Into the variety field 100%.
Cast for the unit has not been
decided upon, therefore no asking
price as yet, but it's likely Savo will
also head the pop-priced version.
Hizzoner an Announcer
Charlotte. N. C, May 28.
WSOC now boasts of having the
mayor of the city of Charlotte as a
logular announcer. Bon Douglas,
rocontlj elected, also heads a firm
o£ funeral directors. He has been
announcing a program of organ
music.
Has also (-ovcred several wports
cvoni.s. Ho oontinuos to handle the
'n-;;;iri molo'Iir-s spot.
Mexican Pay
Mexico City, May 28.
.S un; .-md dance gals who can col-
loct i'lM ;i flay each for six fjhows
•uo doing vory well, indeed, it is
olaiin(-.l in a suit one of thom filed
in a Irioal O'jui-t against a tont «how
circuit in.anagomf-nt.
-Slw iLsUs JliSO f.ir- she
p;-rl''irin.'d fin tick.
Adolph Zukor may leave Para-
mount soon after that company is
reorganized (June 3), probably
holding the post of chairman of the
board only for a short time there-
after. John E. Otterson has the In-
side track as president of Para-
mount, and Emanuel Cohen wUl
again be in charge of the studio.
This is the present outlook of the
Paramount situation.
Zukor, In leaving Paramount, may
accept one of several offers whlcli
have been made him In past months
by various companies in the busi-
ness. However, It appears to be
his inclination to organize a new
company along the lines of the orig-
inal First National group. It may
also be that he will undertake an
Interest in some company such aa
United Artists or Columbia Picturea
to form the nucleus of the First
National Idea. The Columbia angle
Is considered remote but Is being
talked about In the trade.
It Is felt that with the merger of
20th Century and Fox Film, that
United Artists Is a logical spot for
Zukor who could attract directorial
apd screen talent under his bannef
together with the probable co-
operation of such existing units aa
Reliance and Samuel Goldwyn.
Should Ernest Lubltsch event-
ually leave Paramount he Is fig-
ured to turn to anything which
Zukor may undertake. Cecil De-'
Mllle Is also deemed another who
might hook up with Zukor.
Ralph Kohn and B. P. Schulberg
are now associated with Columbia.
THAT RADIO TOUCH FOR
STEPHEN FOSTER FILM
Hollywood, May 28.
'at I..evlne, Mascot prcz, planed
to Nov/ York Monday (27) to sign
stage and radio talent for 'Har-
mony J^anc.' studio'*) flr.st filmuslcal
based on the lite of .Stephen A.
Foster.
Joseph Santloy
Clark supervises.
The Last of Soph's 'Last
Of the Red Hot Mamas'
Sophie Tucker Is discarding lier
'I.ast oC the Red Hot Mamas' bill-
ing on the grounds that It has out-
lived Its usefulness. When playing
the Capitol on Broadway the week
of June 8 with hor WHN Music
Hall show, Miss Tucker will for
the first ti 0 in yoar.s be witliout
il.
The billing lino, which became
one of the host known tags ever
invented for a stage single, wa.^
written for Miss Tucker by Jack
Yelion during hor luimcf-oming en-
1,'ageiiieiit ;it_ the I'alace after her
i:iir'ip-/'ai) tour ot 1020.
i
2
VARIETY
PICTURES
Wednesday, May 29, 1935
Show Biz Up in the Air Over NRA s
Voiding; Pros and Cons of Advantages
(Continued from page 1)
teen exorcised by the rceional zon-
ing and clearance boards.
Film production, often lackadalsa-
cal about the code, save as It ap-
plied to minimum wage and maxi-
mum hour requirements for extras,
Is not particularly disturbed. How-
ever, already, as is recounted In- an-
other Hollywood dispatch in this is-
sue, some chiseling manifestations,
especially from indie producers,
have asserted themselves in regards
to production, hours, etc.
Stage Regrets Passing
The stage alone seems the most
decisive in Its regret over the pass-
ing of NRA. Vaudeville and bur-
lesque, from the players' viewpoint,
welcomed the minimum wage and
hour requirements.
Legit,' as also further detailed
herewith, felt that it was the most
concrete instance of Intra-produc-
tion coheslo'n yet devised. And, hav-
ing been brought together for the
common weal, the legit producers
likewise, plan continuation of some
sort of trade code among them-
selves.
Radio was and still is totally In-
different. Nothing in station rela-
tions, or as regards broadcasting
artists, was affected by a code. Ditto
Tin Pan Alley, where the best con-
structive feature was the restriction
on the subsidization of plugs. But
since the songplugging evil is an old
music business custom, there was
and will continue to be chiseling
along these lines, and probably so
long as plugging is a requisite of
popular song hit manufacturing.
Intierstate features of the Code,
which might have applied to film
exhibition, as relating to the distri-
bution of pictures, was kayoed by
the Supreme Court Show business
also anticipates that the Supreme
Court's ruling will mean new deals
between theatres and unions.
Blue Eagle a Dodo
Washington, May 28.
The Blue Eagle Is a dodo.
Killing the filrn, radio, legit and
more than 600 other codes, the U. S.
Supreme Court Monday (27) ruled
decisively that the code-making
provisions of the National Recovery
Act are unconstitutional and the
Federal Government has no author-
ity to regulate hours and wages in
any line not Indisputably part of
Interstate commerce.
Striking a severe blow at the
heart of the Roosevelt New Deal,
the flnal tribunal expressed its
views In a case Involving the poul-
try code but In such sweeping terms
that the whole recovery machine
•lahked t- a standstill In mid-
afternoon 'yesterday.
Admitting the court's decisive
Btand makes all agreements 'unen
forceable as a matter of law.' Don
aid R. Richberg, acting chairman of
the Recover/ Board, late Monday
night (27) Issued appeals to In
dustry for voluntary cooperation in
^continuing the Eagle plan. Said
compulsory enforcement will be
suspended in deference to tribunal
but that 'any contractual obliga-
tions which may have arisen by
agreement of the parties requiring
no sanction of Federal authority
remain valid.
The Eagle tamer, who had ex-
pected a reassuring victory ir the
poultry litigation, urged all employ-
ers previously working under NRA
pacts, to 'cooperate in maintaining
those standards of fair competition
In commercial and labor relations
which have been written into the
codes with practically universal
sanction and which represent the
united effort to eliminate dishonest
fraudulent trade practices and un-
fair competition in overworking and
underpaying labor.'
Future of ho Federal attempt to
establish fair and unfair trade prac
tices, boost employment and pur
chasing power, and correct miscel
laneous economic ills was up in the
air today as virtually the entire
Roosevelt administration, plus flab
bergasted members of Congress,
tried to dope out whether the court
had left any loopholes through
which the Blue Eagle may be re
vived.
All Amus. Codes Dead
For the present, at any rate, the
film code Is dead, and producers
distributors nd exhibitors, as well
as broadcasters, Icglt and bui-ley
operators, and film labs, are under
no compulsion to observe any of
■the do's or don'ts. The only thing
*>t any consequence left is section
7A of the temporary law which
guarantees employees the right to
organize without employer Interfer-
ence and requires bosses to bargain
collectively with representatives of
workers.
Violators of the film code can go
their own ways with impunity un-
til Congress coi.cocts another stat-
ute, it was Indicated. Breathless at
the sweeping character of the de-
cision, no government o cials would
comment,
All work ended with the court de-
cision, Fa^nsle shoving aside the
pending fllm code amendment, his
work on hours for newsreel camera-
men, and assorted other matters
pending decisions as to future pro-
cedure. Whether they still have
Jobs Is the principal concern of the
army of Blue Eaglers.
The status of the Code Authority
and the various boards and com-
mittees was one of the unsolved
problems, with every lndi';ation they
have no legal existence. Since the
court ruled that all code-making
powers are an illegal delegation of
Congressional authority, it goes
without saying that agencies cre-
ated to administer Invalid codes
have no legal Ju .tiflcatiori.
Whether, the Administration will
•attempt to roenact fundamental
features of the law In the manner
which might satisfy the court was
one Of the numerous questions
which went unanswered, although
various members of Congress in
curbstone opinions predicted such
steps would be taken. The House
Ways and Means Committee, which
had agreed last week to urge con-
tinuance of the Blue Eagle law un-
til 1937, threw up its hands In con-
fusion and quit worrying until legal
sharps downtown had figured out
what, if anything, can be done.
At first gla^ice, .however, It ap-
peared that the court had slammed
the door on revival of the Recovery
program. The decision was so posi-
tive and went so far that It was
feared nothing can be don,e to renew
the now-dead codes. The court
told the brain trust it must stick to
its own backyard and cannot tackle
business which 3nly 'indirectly' af-
fected interst-' comm.-.-ce, calling
upon Congress to lay down specific
standards for guidance of adminis-
trative agencies which may attempt
to negotiate agreements and warn-
ing that Federal power must not In-
vade the jurisdiction of the states.
Interstate Trade
On the Item of Interstate trade
and the extent of the Federal gov-
ernment's power >;nder the Constl-
tlon, the court did not lay down any
general definition which might In
dicate whether exhibition of motion
pictures comes within the realm of
U. S. action. The court did state
that Federal agencies may regulate
intrastate activities which have a
'direct' effect on Interstate commerce
but said this could not be stretched
beyond a certain point which de
pends on the nature of every par
tlcular case. The court said there
is a 'necessary and well established
distinction 'between direct and in-
direct' relationships between the
two types of commerce, warning
that 'where the effect of intrastate
transactions upon Interstate com
merco is merely indirect, such
transactions remain within the do
main of State power."
Possibly shedding some light on
the fllm industry's status in this
delicate situation, the court sternly
said that in the poultry case, the
mode did not apply to transporta-
tion of poultry from one state to an-
other or the transactions of the
commission men or the sales by
consignees. When the Schecter Co.
made its purchases In New York,
and the poultry was lugged to their
Brooklyn slaughterhouses, 'the in-
terstate transactions in relation to
that poultry then ended,' the court
explained. 'Defendants held the
poultry at their slaughterhouse
markets for slaughter and local sale
to retail dealers and butchers who
In turn sold directly to consumers.
Neither the slaughtering nor the
sales by defendants were transac-
tions in interstate commerce.'
The court registered its over-
whelming opinion that 'the indis-
puted facts thus afford no wan-ant
for the argument that the poultry
handled by defendants at their
slaughterhouse markets was in a
'currciU' or 'flow' of interstate com-
merce and was thn.s subject to Con-
trressional regulation,' saying that
Although the open season for chiseling la on, In view of the Supreme. .
Court's NRA decision, It's no time to chisel.
WILL MAHONEY
"The World's Fair" said:
"Mahoney Scores Again"
"Every face alight with laughter.
Countless aching sides. For Will
Mahoney la on the stage. Alone and
without, the aid of comic props or
elaborate make-up he holds the en-
tire audience in his hand. And that
terrific dance on a xylophone is
something that will be remembered
in our old days because once seen It
cannot be forgotten."
Direction
WM. MORRIS AGENCY
Mayfalr Theatre Building
New York City
VAUDE REACTS
UNFAVORABLY
The Supreme Court's decision
voiding the NRA is not causing
elation among the little fellow of
show business, particularly vaude-
ville, as represented by the small
acts. Return of conditions that pre-
vailed generally before NRA Is
feared.
Provisions of the vaudeville sec-
tion of the Motion Picture Code
have been be leflclal. The code, of
course^, has not brought vaudeville
back, nor even noticeably enhanced
its outward appearance, but It elim-
inated much of the mistreatment of
the little guy.
There appeared to be less objec-
tion to the vaudeville pact than to
the code of any other business in
the country. Only the chiselers
were adversely affected by it. Le-
gitimate vaudeville producers were
burdened for a time, but this pinch
was eventually alleviated by re-
visions.
The vaudeville code required
little more outlay than the payment
o; the minimum $7.50 per day to
actors, and a regular scale of houfs
for chorus girls. These were the
salient points. Other provisions
protected the talent against strand-
ings and poor conditions at home
and on the road. The actors didn't
obtain all that they wanted under
the code, but they did get more con-
cessions than before NRA.
Violatiom of the salary and other
provisions were charged against the
chiselers of the vaudeville business,
although much of the abuse of the
past was curbed and chiseling was
not half as rife as previously. Many
reformed, in a fashion, through fear
of the law.
The NRA code created no Utopia
for vaudevillians, yet It did accom-
plish some good. Its passing Is re-
garded as far from a break for
vaudeville.
'the mere fact that there may be a
constant flow of commodities into a
state does not mean that the flow
continues after the property has
arrived and has become commingled
with the mass of property within
the state and Is there held solely
for local disposition and use.'
Then taking up the possibility
that the Schecter firm's operations
'affect' interstate commerce, the
tribunal maintained that 'the fact
that there may be indirect effect
upon Interstate commerce does not
subject the parties to the Federal
statute, notwithstanding its broad
provisions.' Chief Justice Hughes
pointed' out that 'the distinction be
tween direct and Indirect effects of
intrastate transactions upon inter-
state commerce must be recognized
as a fundamental one, essential to
the maintenance of our constitu-
tional system' end concluded that
hours and wages of poultry mar-
kets have no direct relation to in-
terstate commerce.
Don't Chisel
Already there are rumbles within show business of some intent to
cut wage scales and up hours. That's a boomefans with a flrecraicker
tied to it. It may seem like economy, but it can be a costly economy.
It's no trick to chisel now. The trick Is to keep going without chiselinff.
Best' Features of Fdm and Z-C B'ds
Will Combine to Govern Exhibition
10^ Rejecdon Clause
Washington, May 28.
With the censorship lid on the
Recovery Administration, the brain
trust decided to issue no Instruc-
tions concerning the future status
and operations of code authorities
and subsidiary boards and commit-
tees.
Government contemplates no im-
mediate action to lay down policy
governing quasi — official agencies,
insisting codists must decide own
fate and be guided by the counsel
of their own attorneys.
Whether unexpended assessments
must be returned likewise Is up to
code groups, Government taking no
stand beyond remarking contribu-
tions were voluntary. One official
said boards and authorities can
continue to exist but what they
may do Is , another matter.
View that the 10% cancellation
provision, binding on all film com-
panies, which was embodied in the
code clause in their contracts, was
expressed In Government circles,
but indications were any distrlbs not
embodying the 10% privilege no
longer were required to grant the
rej^tion right to exhibs.
Recovery Board imposed a rigid
ban against outgoing communica-
tions of all sorts, doubtful of their
authority to continue to spend Gov-
ernment funds for transaction of
business related to a now illegal
law, yet it is pointed out the court
only invalidated the code making
sections.
Employees are ordered to continue
work but are sitting around twid-
dling thumbs in the main.
Special Film Code Meet
A special meeting of the Film
Code Authority has been called for
next Monday (3) to discuss the ef-
fect of the U.S. Supreme Court's
decision on the operation of the
code. Possibilities of further op-
eration of the C.A., either under its
present set-up or as a private NRA,
also will be taken -p.
If C.A. decides there is little or
no likelihood of the Blue Eagle's
continuance in one form or the
other, steps will be taken by the of-
ficial code body looking towards
liquidation of all current assets of
the NRA machinery.
30 Z-C Boards Told
To Cease Action
In view of the U. S. supreme
court decision, all zoning, clearance
and grivance boards throughout the
country were notified yesterday
(Tuesday) to receive no further
complaints and take no further ac-
tion under the code until further
notice. Tyree Dlllard, chief counsel
of the Film Code Authority in N. Y.,
acting on Instructions of John C.
Flinn, executive secretary of the
C. A., who Is In Los Angeles, wired
these instructions to loca'l board of-
ficials In 30 cities while the L. A.
offlclals and N. Y. board were- noti-
fied by phone.
All cases coming up from local
grievance boards and docketed for
appeal before the Code Authority
were indefinitely postponed, with
parties involved in such appeal no-
tified of the indefinite postponement
from the C. A. headquarters in N.Y.
While these orders were going out,
Dlllard was contacting members of
,the Code Authority, most of whom
are now in New York, to learn what
action, If any, they desired to take
in view of the higher court's ruling.
The C. A. has sufficient funds to
carry on for approximately three
more weeks, which would take the
NRA In the picture Industry up to
(Continued on page 23)
With the sudden collapse of th«
NRA and codism, the victure in-
dustry will return to a modified
form of Film Board regulation, it
was learned yesterday (Tuesday),
The new governing system as af-
fecting, distributors and exhibitors,
leaders declared, would not be
known as Fllm Boards of Trade, as
they were in the past, but would
embody tho best features of that
setup, tho best features of the fllm
code and of the arbitration boards
which functioned prior to NRA.
Early reaction of exhibitors, fol-
lowing end of codism Monday (27),
was that the industry must have
some kind of machinery set up.
Disposition of the exhibiting branch
of the business, according to Hays'
sources, was that theatre operators
favored a home rule form of Indus-
try govei-nment which would em-
brace such essential .matters as
arbitration and zoning-clearance.
Attitude 60 far appears to be that
exhibitors want to sit both on arbi-
tration boards and on the agencies,
in whichever form they ai-e created,
that will govern zoning and
clearance.
Prior to the NRA, arbitration was
governed by the exhibition contract
individually on the part of each
distributor due to the Thacher de-
cision of a few years back, while it
was through the Film Boards that
clearance and zoning wus handled.
Minimum admissions have always
been a part of contracts. Some of
the film boards have continued
operation through NRA rule al-
though the latter has had th»
powers formerly accruing to th«
boards, a part of the Hays' organ-
ization which again will organize a
system. Charles C. Pettijohn, Film
Board czar, is expected to have an
important hand in developing the
new governlnr machinery.
Five- Day Week, Scales
The five-day week and minimum
scales of pay, together with labor
provisions under the code, are
other matters left high-and-dry on
death of the Blue Eagle. New
(Continued on page 23)
A New NRA, and Only to
Cover Distribution?
If the NRA is revived and made
applicable to the picture Industry,
it is likely to be made effective only
over the distribution branch. That
is the opinion of several leading at-
torneys familiar with Blue Eagle
af.^-iirs.
Possibility of reframing or creat-
ing an entirely new NRA act was
put forward by Tyree Dillard, chief
counsel of the Film Code Authority
in N. Y., yesterday (Tuesday). Tem-
pering of the sweeping powers
given the President under the pres-
ent Blue Eagle set-up would have
to be made, in his opinion. Admit-
ting that a new NRA law could be
framed, Dlllard at the same time
pointed out that It was entirely up
to Congress.
With distribution already upheld
by the Supreme Court as being In-
terstate, prominent legal lights of
the C. A. said yesterday that an
NRA act for the pix Industry likely
would be trimmed until it applied
only to the distribution end of the
business.
The supreme court's Monday de-
cision definitely put a damper on
attempts to place a code on busi-
ness that was s'.rictly Intrastate.
This would eliminate the production
and exhi'.ition branches of the
business, according to some attor-
neys.
Just what portion of the industry
could bo covered by codes, of course,
eventually would have to be decided
by cither an XP.A official decision or
a court ruling.
Wednesday, M ay 29i 1935 PICTURES VARIETY 9
STUDIO COLD R USH HE-UP
+ _ ^ . ^ : ; ,
Major Studios Continuing to Op.
NRA Pro Tern, Regardless, Although
Eagle Was No Help; Chisel Already
+ :
Saddle Sissies
Till Sombreros
Draw Dress Pay
Hollywood, May 28.
Tliose hard-riding defenders of
virtue and honor of the open spaces
have gone sissy In a ble way, but
only to keep their salaries up.
Ex-cowpokes who have drifted to
Hollywood have found that riding in
western pictures -was one way of
keeping the skin on the cayuse.
Westerns took a slump and the steer
valets tightened their belts a little.
Salaries were down, and an honest
cowhand was ■willing to do a day's
hard riding for $6 as an extra. Then
the question of costumes came up
with the advent of the NRA, and
cowboys found that for years their
10-gallon hats and their high-heeled
boots had constituted 'costume,'
which brings around $10 dally. Here
they had been giving away fortunes
in hats and shoes while others who
donned anything but business
clothes were getting the gravy.
Cowhands burned. They'd been
gypped for years just trying to be
ordinary open space guys, wearing
the clothes of their ancient and hon-
orable profession. It must stop, and
it did stop. The cow hustlers de-
scended on Hollywood's haberdash-
eries in somewhat a dither. They
togged themselves in berets and
sandals. That eliminated the cos-
tume angle.
Now if they appear at a studio for
a Job they look like any other actor,
a little bit silly, of course, but like
actors, nevertheless. When a $5
check is offered, they are willing to
work, hop on a horse bedecked in
the beret and sandals, looking
slightly out of place. There's a
squawk, and off they come.
Have they a 10-gallon hat and
cowboy boots? Yes. Well, on with
them and on with the picture. That
Increases the salary check to $10
because It's costume, and they're
supplying their own wardrobe. It
used to be much nicer on the prairie,
but those days are gone, and cow-
boys must eat.
CRUELTY CHARGED IN
MRS. BARRYMORE PLEA
Los Angeles, May 28.
Reciting a list of alleged brutali-
ties, including details of having
been struck by him several times,
Dolores Costello Barrymore filed
suit for divorce, here Saturday (28)
against John Blythe Barrymore,
charging cruelty, asking custody of
the two children, Dolores, 5, and
John, Jr., 3, and community prop-
erty settlement.
Married Nov. 24, 1023, and offlcl-
ally separated April 15 of this year,
the final two years of the Barry-
mnrp marriage was a hectic tur-
moil, according to the complaint.
Mrs. Barrymore asks $1,000 per
month maintenance for the children
and $2,000 for herself; $10,000 for
her attorneys, and says Barry-
morc's income for 1934 exceeded
$350,000.
Divorce was filed day after John
Barrymore posted notice In a Los
Angeles legal paper that he would
no longer be responsible for his
wife's debts.
Collins' Radio Huddle
London, May 28.
Charles Collins, husband of
Dorothy Stone, who's been dancing
in- 'Stop Press' at the AdclphI and
at the Dorchester House, .<;ails for
New York, Friday (30).
He'll huddle with Radio Pictures
on his arrivil on a pending picture
deal resulting from a test he made
In IjQndon.
Dan Kelly Scouti
Dan Kelly, Unlvcrs.al's captlng
head, i.<i in New York for a weok or
more.
tTsiial 'nnw fnoos' hunt.
Trading
Hollywood, May 28.
Jack Oakle claims that Par-
amount Is lending to Warners
himself, William Frawley, Roa-
coe Karns and 5,000 feet of
unexposed negative.
All in return for loan of
Frank Borzage to Par to direct
Marlene Dietrich.
PAR TO sue™
OVERK.C.CRASH
Paramount Is preparing to bring
suit against Transcontinental West-
ern Air lines as result of the recent
plane crash near Kansas City, which
resulted in death for one and in-
juries for five' members of a pro-
duction unit party on the way to
Annapolis for exteriors. Suit has
not yet been drawn nor decision
reached as to what amount will be
sought.
Action will.be brought by Par and
victims of the plane crash jointly,
■ including in addition to Injuries the
loss sustained by Par through being
deprived of services of Richard Wal-
lace, William Kaplan, C. G. (Pat)
Drew, Paul Wing and Henry
Sharpe, all of whom were injured.
Wing and Drew seriously. Par will
bring the suit for these reasons and
because of the fact that the film
victims were on duty for Par and
latter was paying the transporta-
tion. Par had to send another unit
to Annapolis as a result of the
crash.
Kaplan, whose wifo died from the
crash, has been removed to a Hol-
lywood hospital. Wallace Is due
back there now, too, but Wing,
Drew and Sharpe remain at the
Good Samaritan hosp,, Macon, Mp.,
where latest official word is that
Drew will be permanently crippled
from his Injuries.
Attorneys for Paramount In K. C.
are Cooper, Nell, Kemp & Suther-
land.
GRACIE FIEDS BACK
OF NEW FILM CO.?
London, May 19.
New film company, Flanagan &
Hurst Prod., Ltd., just' formed.
Plurst was formerly a partner In the
new defunct Clifton -Horst Film
Prods., and Grade Fields Is under-
stood to be behind the venture.
Company has capital of $25,000 to
start operations and Is negotiating
with J. M. Synge, Irish playwright,
for the film rights to his book,
'Riders to the Sea.' Sara AUgood
has been signed for a leading role.
Shooting starts at Connemara,
Ireland.
Chevalier's U. S. P. A/s
Paris, May 19.
Maurice Chevalier and Ray Ven-
tura, leading. French bandmaster,
are thinking of getting together for
a tour of personal appear.ances In
the United States in the fall.
Fact that conversations oji this
subject are taking place was re-
vealed by Ventura after his annual
band recital at the Trocadero.
Nothing settled yet, however. Ven-
tura says It's Chevalier's idea.
Ventura's band drew nearly 2,000
to the Trocadero. It is the only
high-class French stage }a.7.7. outfit.
Miriam Hopkins-McCrea
Permanent Goldwyn Duo
Hollywood, May 28.
Signing Joel McCrea to a five-
year optional contract, Samuel Gold-
wyn 1.1 planning to llnic him as a
pnrmanont romantic lead with
Jllrlam Hopkins.
I'alrwIU be co-starred in 'Earbary
Coast' and then bracketed in 'Splen-
dor,' the ."jtory which Rachel Croth-
ers Is writing on a royalty basis
for Goldwyn,
WILD GIUB FOR
COMMEBCim LINK
Kick Over Hays Anti-Com-
" mercial Ban in Stampede
for Plugs — Stars Go for
It in Eig Way
MOTORS LEAD PACK
Hollywood, May 28.
Studios have gone wild <bn com-
mercial tie-ups and have com-
pletely kicked wide open the Hays
edict of last year banning the
printed plugs by their stars. Hays
edict brush-off has developed Into
a marathon with 'all studios racing
to grab the best national accounts.
To this end, national advertisers
are rushing Hollywood, with their
press and advertising representa-
tives trying to corral the best
names, get their signatures on re-
leases while the barn door Is open.
Marking time at studio gates for
name plugs are representatives of
General Motors (Buick apd Chev-
rolet), Auburn, Packard and Dodge
motor cars, Armour Co., Jantzen
Knitting Co., Walkover Shoes, Pure
Oil, Helena Rubenstein, cosmetics,
and many another potent national
advertiser.
J. Walter Thompson's Danny
Danker Is spending all of his time
making tie-ups -for the company's
accounts. With the exception of
Garbo ..nd Marlene Dietrich, almost
every star In Hollywood has some
sort of a commercial angle, and It
Is understood Dietrich now Is open
for propositions. Best coverage on
commercial tie-ups is that of Lever
Brothers Lux soap with Danker,
who pioneered the blurb racket,
having every actress In pictures,
with four or five exceptions, on Lux
releases.
Automobile manufacturers have
gone daffy over picture names fol-
lowing the campaign Just com-
pleted by Bulck and Warners. Lat-
ter company has tied up Its stars
on the last 10 pictures with Bulck
buggies. General Motors Is now at-
tempting to get picture names be-
hind Chevrolet but finds It hard to
have the big time stars work with
them on a low-priced car.
EVEN HOUYWOOD'S
SCODTINC AMATEURS
National amateui: radio hours are
coming to be regarded as new
source of talent for picture com-
pany scouts. Fact that several
amateurs hit more than one of
these big hook-ups, before being
rated professionals, gives them an
opportunity to develop and possibly
attract notice.
Fox talent department particular-
ly rates the amateur broadcasts as
offering a new field for obtaining
potential stars. Paramount In the
last 45 days has tested two voices
heard over these programs, and one
Is being seriously considered. RKO
is combing this new source simply
as a matter of routine.
Gigli's Ufa Pic
Rome, May 17.
Benjamin Gigli, tenor, is going to
Berlin to make hla first film for
Consorzlo Earbleri-Itala Film. Title
of (He film is 'Do Not Forget Me,'
written by E. Marlschka.
Augusto Gcnina, Italian director,
will shoot the film at Ufa's Berlin
studio In German and Italian ver-
sions.
Mascot Director Boin's
Hollywood, May 28.
Mascot upped Joe Kane, cutter, to
director.
Assigned Qen« Autry to musloat-
western*.
A la Mode
Hollywood, May 28,
Making allowance for long
lack of practice, Warners pro-
vided double ration of pies —
over 200 — for Mack Senneft
confection heavers in the cru-
cial scene of 'KeystOiie Hotel,'
two-reeler featuring half a
dozen ex-Sennetteers.
Buffers for falls, were also
provided, but old timers
scorned such innovations.
HAYS POST FOR
MERRIAM AIDE
Sacramento, May 28.
Aftermath of that luncheon here
a few days ago to Louis B. Mayer,
attended by Governor Merriam and
state oflflclals, is that Kyle Palmer,
Merriam advisor and Los Angeles
Times political writer, entrepreneur
of the feedbag confab, gets a job in
the films.
In connection with this It was
stated that Palmer had signed a
term contract with Metro, but It
now develops that thg, political
man's Industry berth will be with
the L. A. Hays office in a public re-
lations cappiclty, and starting
June 10.
Palmer has been with the Times
for several years as political writer
and a one-man brain trust advisor
to Harry Chandler, owner and pub-
lisher, and since Gov. Merrlam's
election has been the state execu-
tive's chief yes and no man.
POLLY MORAN'S CLICK
AT LONDON PALLADIUM
London, May 28.
Polly Moran opened at the Palla-
dium yesterday (Monday) to a riot-
ous reception. It's her first showing
here, although she played a minor
date In London quite a few years
ago, before the name meant much at
the b.o.
New bill at the Holborn Empire
has the Washboard Serenaders, Joe
and Jane McKenna, the Chung Yee
Wah Troupe and George and Jack
Dormonde. All registered success-
fully.
Not for Laughs
Hollywood, May 28.
Lensing on Univcrsal's 'Lady
Tubbs' was set back one day when
picture had to halt because of rid-
ing casualties in the fox-hunting
epLsodes at Hidden Valley location
last week.
Anita Louise and Lumsden Hare
both were thrown from hunters.
Miss Louise suffered contu.slons.
Hare was treated for shock. Both
rc."jumed next da;-.
'Three Kids' for U
Hollywood, May 2S.
Initial Univor.sal picture to be su-
pcrvl.sed by Hen Ver.sclileisor will
bo 'Three Kids and a Queen,' fea-
turing Alay Robson. Sty.rls .Innn 15.
Next on his .slate Ih 'JTor ]':xf:el-
lency the Governor,' ba.sod on a
story by H. Shorrifi'.
olson Scouting East
Hollywood, l\Ui\ 2,H.
Gordon Molson, Mascot casting
director, goes east a.", pennanont
talent scout there.
No nucf;e.<!<ior named from this end.
Hollywood, May 28:
Major studios here agreed last
night (Monday) to continue to op-
erate under NR regulations until
the Industry as a whole has had
time to adjust itself to the sudden
change of affairs brought by th»
U. S. Supreme Court decision.
After getting word from New
York, Major Joseph Donovan, In
charge of Code Authority offices on
the West Coast, Immediately an-
nounced that no more complaints
would be received and that those
on hand would receive no action,
with the office remaining open un-
til further Instructions came from
N. Y. Hearings before the L. A.
zoning and clearance board, pre-
sided over by John C. Fllnn on
Monday, were suspended when
word of the decision reached Fllnn
with Instructions to plane back to-
day (Tuesday) to attend special
meeting on Wednesday. Studio
Labor Board, Extra, Standing and
Grievance committees also became
Ineffective at the same time.
As soon as Pat Casey learned of
the decision, he conferred with the
various studio heads as to what
they wanted to do on labor and
extra matters In the future. Meet-
ing decided to let things stand as
is under code rule until the Indus-
try has had the opportunity to de-
cide what to do. Attitude seemed
to be, though, that many of th»
benefits to workers brought about
through the code will be kept in-
tact, as the Industry has worked
harmoniously with labor under the
NRA and that a breakaway from
government regulations might bring
a break with labor.
Despite this attitude of the
majors, several phone calls reached
(Continued on page 29)
Trade Mark Registered
FOUNDED BY SIME SILVERMAN
rabllahed Weekly bj VARIETY, loc.
Sid Silverman, President
164 West 46th Street. New York City
SUDSCRIPTION
Annual $6 Foreign »7
Single Copies 16 Cents
Vol. 118 «^^^ No. 11
MMMBS*
INDEX
Bills 01
Chatter 00-01
Exploitation 21
15 and 50 Yc^rs Ago 51
Film Reviews 14
Foreign Film News 15
Foreign Show News 54
House nevlewB 18-19
Inside— Music 46
Inside — Pictures 6
Inside — Vaudo 49
I^ftgltlmato 52-55
Literati 56
Music 40-48
.Vcw Acts 50
.N'cw:) from the Dailies... 68
XiLo Ciiibs 4S
Obituary C2
CjutdoorH iL'-M
l'i(.-tiirc.s •:■■?,[
Radio nr,-l5
! Kadid CIuUKt 41
j ll.- iii.) -W'w IJu.siii' 42
i Il.'i'llo -ilcports 45
-.Sli(jW!ii.'ni.>;li!;) 41
Siioi'L Hul)jf!t;t.s 14
'J'irn'.'s Srniaro 59
Unlls 50
Vaudfvlllo -.",0
\V'orii'-n 57
VARIETY
PICTURES
Wednesday, Maj 29* 1935
SEE GOLDWYN AS NEW UA PREZ; 24 PK
FOR 1935-6: SMAU'S 8, GOLDWYN'S 12
United Artists Continues Same Distribution Organi-
zation as Ever — ^20th Century Delivered 9 Pix
Last Year and 9 for 1934-5— Bolstering Number
of Films for '36 Program
United Artists will get a, new
president, possibly Sam Goldwyn,
and maintain its distribution ma-
chine with a program for the com-
ln.tj year that will run at least 24
j)icturcs, from present Indications,
and probably more. Through
.Io:oph M. Schencli's deal with Fox,
tiA loses Schcnck as president,
the post he has now held for nearly
10 years, as v/ell as the 20th
<^entuiy producing unit he set up
two years ago with Darryl Zanuck
In charge.
Otherwise IJA is the same distrl-
b'.:t!on organization that it always
war;, a macliine that is claimed to
cosl around $S0,OCO a week to oper-
ate. With tlie Schenck-Fox deal
Just closed and the new selling sea-
son about here, UA's most pressing
concern is the setup of a program
for the 1935-36 season and the selec-
tio:i of a president to succeed
Schenck. If not Goldwyn, who Is
deemed most likely for that post. It
msy be.Al Lichtman, v. p. in charge
cf distribution.
I^Ichtman left by plane yesterday
(Tuesday) for Hollywood, accom-
panied, by Hal Horne, deciding to
malvC the trip Immediately after
formal closing of the 20th Century-
Fox combination, reached on Mon-
day (27)., While It is understood
there will bo some discussion on the
Coast with respect to a" future. head
for UA, Lichtman and Horne arc
al.so Importantly concerned with
gathering data as how many pic-
tures can be expected for sale by
UA on the 1935-36 program.
James A. iMulvey, in charge of
Goldwyn Interests in New York,
also flew out yesterday (Tues.),
going on call of Goldwyn.
Twentieth Century delivered nine
pictures for UA last season and will
dclfver a total for this year (1934-
35) of also nine.
sMeantlme, Sam Goldwyn, on
his production schedule for the '36-
( Continued on page 27)
GOLDWYN'S 12
PRODS. FOR UA
Hollywood, May 28
Sam Goldwyn, Mary Pickford and
Charles Chaplin met last night
(Monday) at Pickfair, and, after a
two-hour session. Issued a statisment
Bigned by them:
'Mr. Schenck has been ne.ijotlating
■with the United Artists Corp. for
eeveral months for the release of his
future pictures, but failed to come
to satisfactory terms. Ho has there
fore apparently made arrangements
elsewhere.'
Understood here that Goldwyn
personally will produce 12 pictures
for next season and is to add a
couple of producers to his staff to
handle the added production.
Sam Goldwyn at lirst stated that
no statement would be forthcoming
from him at this time as he had no
official wprd of the resignation of
Schenck and the 20th Century move.
However, yesterday (Monday) aft-
ernoon he and Mary Pickford went
Into a. huddle at Pickfair and are
awaiting the arrival of Al Lichtman
here toinorrow (Wednesday). A
brief statement followed after the
Pickfair confab.
Chaplin did not attend this scs-
■lon, as he remained working at his
•tudio, while Eddie Small, not a
member owner, had nothing to say.
Zanuck reached Seattle from Alaslca
last night and Is likely to come here
at onde, ln.stead of retm ning June 3
as pfanned.
1st Runs on Broadway
(Subject to Change)
Week of May 81
Capitol — "Flame Within*
(MG).
Music Hall— 'Under the Pam-
pas Moon.' (Fox) (80).
Paramount — 'Goln' to Town'
(Par) (4th wk).
Rivoli— 'L«t 'Em Have It*
(UA) (29).
Roxy — 'Loves of a Dictator"
(G-B).
Strand — 'Q Men' (WB) (Ith
wk).
Week of June 7
Capitol— 'Public Hero' (MO).
Music Hall— 'Our Little Girl'
(Fox) (6).
Paramount — 'Goln' to Town'
(Par) (5th wk).
Rivoli — 'Let 'Em Have It'
(UA) (2d wk).
Roxy — 'The Clairvoyant'
(G-B).
Strand — 'Oil for the Lamps
of China' (WB) (6).
AaroDs Aiding Katz
Hollywood, May 18.
With two musicals, 'Broadway
Melody of 1984' and "Here Cornea the
Band,' under his production wing,
Sam Katz has named Alex Aaxons
as advisor on mnsic and talent.
'Band' Jias Ted Lewis topping.
Delving Into Dance
Girl Lockout Charge
Against Directors
Hollywood, May 28.
Lockout of girl dancers by en-
sembla directors, because of lasses'
complaints about mishandling. Is
under investigation by the local
Hays office. Central Casting, State
Industrial Board and others^ Action
la based on charges, -by a girl that a
dance director whose overtures she
repulsed is a member of a clique
that blacklists femmes who holler
copper against' any member of the
group.
Complaining terper says she
asked the dance foreman It she'd
been barred from working for the
last several weeks, he replying 'Tou
bet your life! You're barred from
now on.'
Same director figured In charges
filed with the Hays ofUco and, Wei
tare League some months ago, was'
called on the carpet and threatened
with disbarment Irom the industry
)f any more complaints were proved
against him. At that time he was
accused of invading a dressing
room where scores of his proteges
were nude after a tank scene.
YATES' $63,000
TOPSCONSOL
PAYROLL
Washington, May 28.
Seven executives of Consolidated
Film Industries last year knocked
down an aggregate of nearly |20O,-
000, the company'a application for
permanent registration of Its BecurU
ties shows. Petition was filed with
'Federal Securities and Exchange
Commission Friday (14).
One of the few film companies to
break doTvn and confess about sala-
ries, Consolidated revealed that
President H. J. Tates drags down
J63,000 a year. Of the vice-presi-
dents, Ben Goetx gets M2,020; R. I.
Poucher, $20,737; Q. W. Yates, $15,-
277, and W. W. Vincent, $4,419.
Treasurer H. M. Goetz Is on the list
for $22,516 and director M. H. Lav-
enstein for $32,396.
Statement showed that Consoli-
dated is 100% owner of six subsidia-
ries — American Record Corp., Bruns-
wick Record Corp., Studio Camera
Co., Lubin Publishing Corp., Cinema
Patents Co. and Blograph Studios.
Petition covered 400,000 shares of
no par $2 cumulative participating
preferred and 624,978. of $1 par com-
mon, all of which Is .outstanding.
Statement showed liabilities aggre
gate $6,624,973.
Principal o-wner of Consolidated
warn shown to be Setay Co., a hold
ing company whose ownera were not
disclosed. (Setay la Yates* name
spelled backward.) Its holding In
dude 92,773 shares of common, or
17.06%, held directly, and 62,900
shares of common, which are not
listed In the firm name. Total con-
trol approaches 30%.
Report on holdings of directors
showed that E. C. Dearstyle has 600
preferred and 11,000 oommon; A. D.
Forwell, 100 preferred and 1,200
common; W. P. Stevens, BOO pre
f erred and 400 oommon; J. E. Mac
Pherson, 6,600 common, and M.
Taylor, fe.OOO common.
Illinois M Seeks to Prohibit
'Spite Building Against Theatres
Eliz. Risdon's Col. Pix
Elizabeth Risdon, Ingit char.'u'UM-
woman, leaves 'Laburnum (5rove' in
Chicago June 8 to go to llollyivood
for Columbia.
Miss Risdon i.s due at Col. .luiio 17
for 'Feather in 'Jlcr ll;it.' ."^Jrt hy
William Morris o^Roe.
Chicago, May 28.
Metro-Goldwyn-Mayer tiff with
the cxhibs locally and the continued
threat of Loew's to Invade Chicago
with its own theatres in retaliation
had its repercussions in the legisla-
tive halls of the state when a bill
was introduced in the Illinois legis-
lature to prohibit such Invasion or
building.
While the bill does jiot mention or
refer to- the Metro situation, ob-
viously the action is alme(i at this
situation.
Bill as drawn up states that no
producer or distributor can build or
acquire a theatre in a competitive
zone against a theatre which has
i-efused to buy pictures at the pro-
ducers' or distributor's term. Bill
is at present In the committee rooms
for pre-reading.
Loew's has acquired several the-
.'jtros In the territory. The Metro
(inn on Its own has concluded deals
whlcli now protect its lilm futures
adequately in the Chi zone for some
years to come. The acquisition of
theatres was handled from Js'rw
York and ha.s'beon going on -IiiKm'-
mittently for .=ever;il weeks. The
hou.ses are outside tile I^oop.
ROACH IN PERSON
Hal Directing 'Beginner* Deucer
Here for Loew's
Hollywood, May £8.
Hal Roach goes east June 1 to
personally direct 'Movie Beginner,'
two-reeler with winners of Lioew's
Metropolitan-Mirror contest.
Short goes on the release slate.
Meehan at Republic
Hollywood, May 28.
Leo Meehan, who produced The
Harvester' eight years ago for FBO,
was signed by Republic as produc-
tion advisor on the' talker remake.
Picture gets going in three weeks.
MELFOED'S NATIVE MC
Hollywood, May 28.
George Melford, signed to two-
picture writing and directing deal
at U, Is readying 'Tiger Island,' a
South Sea yarn, as flrst to be made
under production pilotage of Paul
ICohner.
Paul J'ercz and Charles Logue
working on HOi-een play.
National First Run*
RADIO
'BrMk af Hearte,' Albee.
Clncy, May 10, Pal, Rochester,
•0; Cap, Altoona, $0; Warner,
Erie, Pa., June 1; Audlan.
PuUmah, Wla., 2j Rita, Mo-
Pherson, Kans., t.
METRO
'Flame Within/ UA, L. A.,
May 80; State. Prov., 81; State,
Cleve., $1; Martini, Galveston,
June 4; Par, Montgomery, Ala.,
6; Pol, Hartford, Conn., Ti
Far, Baton Rouge, La., 28.
'No More Ladies,' 6th Ave.,
Seattle, May SO; State, Mem-
phis, June E; State, St L., 7;
State, L. A., 18; RKO, Clncy,
14; Tlvoll, Chattanooga, 16;
0,p, Charleston, 16; Lucas,
Atlanta, 24; Imperial, Aahe-
Tllle, N. C, 26.
WARNER BROS.
'Qlrl from 10th Ave.,' War-
ner, Worcester, May 2fl; Cap,
Sprlng^eld, Meiss,, 80; Bran-
ford, Newark, 30.
'Oil for Lamps of China,'
Strand, Albany, June 0; Stan-
ley, Pitt, 7; Colony, Miami
Beach, 7; Chicago, Chi, 7;
Warfleld, S. F., 7.
'Alibi Ike,' Orph, New Or^.
June 18; Columbus, Columbus,
Neb., 13; Mary Anderson,
Louisville, 14.
'Stranded,' Queen, Galveston,
June 19; Rlv, Toledo, 21; Mary'
Anderson, Louisville, 21.
UNITED ARTISTS
'Escape Me Never,' Rltz, Al-
bany, May 31; Fox, St. L., June
6; Keith's, Bost, 7; Keith's,
Wash., 7; Albee, Prov., 21.
'Let 'Em Have It,' Imperial,
Charlotte, May 20; Warner,
Pitts., 30; Cap, Clncy, 81; Al- .
len, Cleve., 1; Stanton, Fhlla.,
1; Par, Nashville, 7.
COLUMBIA
'Champagne for Breakfast,'
Opera House, Newport, B. I.,
Aug. 6. ,
'Unknown Woman,' Leland,
Albany, June 21; Par, Amarillo,
Tex., July 3; Opera House,
Newport, R. I., Aug, 13.
PARAMOUNT
'Glaes Key,' Denham, Denv.,
June 6; Fox, Atlanta, 7;
Rialto, St. L., 8.
'People Will Talk,' AUyn,
Hartford, May 80; Cap, Wor-
cester, 30; Par, Springfield,
Mass., June 6.
'Stolen Harmony,' Par, Nash-
ville, May 31.
'Scoundrel,' Strand, Prov.,
May 30.
Hamiuett Checks In
Hollywood, May 28.
Dashlell Hammett checked In at
Metro to work on the script of
'After the Thin Man.'
SAILINGS
May 80 (London to New York),
Cha.rles Collins (Roosevelt).
May 29 (Paris to New York),
Martin Beck, William M. Goetz,
Florence Walton, J. L. Sachs, Jack
Connolly, A. J. Richards, George
Lait (Normandle).
May 29 (New York on Bermuda
cruise), Doris Vinson, Val and
Ernie Stanton, • George Houston,
Eernice Ackerman, Florence Her-
bert, Grace Edler, Danny Dare line
(Statendam).
May 29 (Los Angeles to New
York), Mrs. Jack Coogan, Jackie
and Robert Coogan, Arthur Bern-
stein (Santa Rosa).
May 28 (London to New .York),
John Maxwell (Aquitania).
May 27 (New York to Paris), Jack
Curtis, Ruth Draper, Henri de la
Falalse, Leon and Samy Slritzky,
Tamara, Paul Graetz (Champlain).
May 26 (New York to Naples),
Qiovannla Martlnelli, Colette d'Ar-
vllle (Rex).
May 25 (New York to London),
Peter Witt, Sheila Barrett, Gilbert
Miller, Dennis Johnston, Dwight
Flske, Joe. M. Schenck, Chic Endor
and Chas. FarrelJ, Owen McGIveney
(Majestic). ,
May 24 (New York to London)
Peter Witt, Dwight Fl.ske, Joseph
M. Schenck (Majestic).
June 16 (New York to Rio de
Janeiro), J. Carlo Bavetta (We.Htern
Prince).
ARRIVALS
Phllll)) Sheridan, Albert De Cour-
ville, .Sax Rohmer. Jack L. Wai ner.
Max Milder, D, E. Orifflth.
Fox Met Revamp;
Oke Foreseen in
Wake of Merger
Hearing on the proposed and ac-
cepted modifications In the pending
reorganization basts for Fox Metro-
politan playhouses Is to bo held
Monday (8) before Federal Judge
Julian Mack. Setup, which is pend-
ing and has been submitted Jointly
by Fox Theatres Corporation and
the United Artiste Theatre Circuit,
has been tentatively approved by the
court. Whether formal approval is
to be given at this next hearing is
open.
Twentieth Century - Fox Film
merger la held by the trade to have
enhanced the chances of the pend-
ing plan. This is because it may be
that the 20th Century product be-
comes subject to the Fox tlhn
franchises held by Skouras and
Randforce, operators of Fox Mot,
and thus made automatically avail-
able to their theatres.
With 20th gentury In United
Artists, such a possibility may not
have been feasible, as the product
may have been committed to others.
The trade also feels that ulti-
mately the U.A. theatre- circuit may
be shoved under the Fox banner;
but even under such a transfer the
situation on Fox Met cannot change,
according to observers, because Joe
Schenck remains with the setup.
Thiia, transfer of the U.A. Circuit
would not cause any practical
change in the Fox Met situation
from ah operating standpoint.
In event of Fox Film getting the
U.A. circuit, that company would
thus achieve not only control of
Fox Met's 84 theatres and thereby
obtain an influential spot once again
.in greater New York among tlie
companies, but would benefit addi-
tionally by control of U.A. dehixer.-j
in several principal keys.
Among such are included the*
Rivoli, on Broadway and on thf>
lease of which U.A. has about 18
months to go, besides house.s in
Pittsburgh, Chicago, Detroit and
Los Angeles. Rivoli here Is the
only theatre presently operated
directly by United Artists.
GARBO'S 2 FOR
MG AT 250G PER
Hollywood, May 26.
Greta Garbo's new two-picture
deal with Metro will call for the
same figure she's getting cun-entiy
— $260,000 per film. Understood
actress and studio have Ironed out
the details and that the pact will
be inked prior to preview of 'Anna
Karehina.'
No definite period for production
of the pair will be set in the parch-
ment. Cost sheet for 'Karenlria'
will be around ?660,000, -ivhlch i.s
said to be low for a Garbo.
Garbo is leaving June 15 for a
visit to her homeland and a Jaunt
on the continent ■which will con-
sume about six months.
L. A. PAR BAHLES DOG
DAYS WITH TOP NAMB
Los Angeles, May 28.
First name booking by Fanchon ife
Marco for summer trade drive has
Ramon Novarro topping stage show
at the Paramount for week utartlng
Thursday (30). George Jessel goes
Into the Par June 13,, with Eddie
Cantor likely for end of bridal
month.
F&M turned down Helen Kano .it
$1,600 weekly, but is Interested In
the boop girl at a lessor figure.
Ev. Marshall 8 Wks.
Hollywood, May 28.
First pictui'e for Everett Marshall
at Warners will be 'Romance of a
Glass House," which Bry.an Foy pxitf
into production June X. Warbler f!0t
in last week with his mana'prr'r,
Matty Rosen, who will also Imik
after picture deals fo)- other clIifniH
in the east.
Mnr.ihnll set at Bt\idio for eight
weeks.
Wednesday, May 29, 1935
PICT
E S
VARIETY
SEE F0X-20TH WITH GB-HOH
John Maxwell, Prez of B.I.P^ Sails
For U.S.; May Organize Own Distrib.
London, May 28.
John Maxwell, president of Brit-
ish International Pictures, sails for
ttha U.S. tomorrow (Wednesday) to
bi) present at BIP's next move In
■the attempt to get a definite start in
tho current U.S. situation. Arthur
pent, his e.m.. Is already In New
York setting the groundwork.
Maxwell will make up his mind,
after a week or so In New York,
v/hether or not to set up distribu-
tion there. He doesn't want to. his
Inclination being that he'd rather
sell his films outright to some Amer-
ican concern. But his feeling is that
if not getting a sufficiently good ar-
rangement set for distribution he
may have to emulate G-B and open
up offices.
Another, and he sayS, more im-
portant, angle, Is a hunt for prod-
uct for his company to distribute in
England. British companies have
fought shy of American Indle prod-
uct: of late, but It is admitted that
they must have a certain amount of
It, and are now facing a shortage.
With a reported drop-out of sev-
eral Indie American producers due
to the-Flrst Division mlxup, British
distribs in general are upset and
B.I.P. figures it must do something
about getting pictures.
Arthur Dent has practically set a
deal with Republic (Monogram) for
distribution of Us product in Eng-
land. He has looked at several of
tho company's recent films and dis-
cussed future product with a view
to getting ah exclusive deal.
Probability Is nothing definite will
bo done about it until Maxwell ar-
rives In New York next week to
okay terms.
LOSE MEN'
INJUNC. IN CHI
Chicago, May 28.
Warner Bros, here last week lost
Its case against Great States In
the picture company's attempt to
restrain Great States from using
references to 'Gov't Men' in Its ad-
.vertlsing for 'Let 'Em Have It'
(UA). Warners claimed that this
was an infringement of its copy-
right to 'G Men,' the WB-Cagney
picture.
Court ruled there was no in-
fringement since 'Gov't Men' was
public property. Leo Spitz, Par-
amount attorney, handled the
Great States' side of the question.
love Song' for Pons
Hollywood, May 28.
Lily Pons makes 'itr film debut
at Radio in 'Love Song,' which John
Cromwell directs under the pro-
duction wing of Pandro Herman.
Story Is an original by Elsie Finn
and David Wittels, with screen play
by Edmund North and James Gow.
CHAPLIN CANNING m 5/
TO WRITE, DIRECT NEXT
Hollywood, May 28.
Saturday saw the wash-up of
Charles Chaplin'' 'Production Num-
ber 6' after four months In produc-
tion. Though time spent in photo-
graphing the picture Is no record,
it's the shortest time consumed by
Chaplin in turning out a feature.
Pickups and syncing remaining to
be done, three months will go by
before it Is ready for preview.
Following shipping of the pic-
ture, Chaplin will write, produce
and direct one starring Paulette
Goddard.
Disney's 3-CoIor
Monopoly Ending,
Rivals Rushing In
Hollywood, May 28.
Tri-color cartoons will dominate
the field during 1935-36 season, with
leading cartoon producers making
their pictures via Technicolor's
three-component process. Majors to
distribute trio-tint series will In-
clude Metro. Paramount, United
Artists, Columbia, Radio and War-
ners.
Swing of the cartooners to three
color Is possible through the expira-
tion of exclusive agreement on
method for cartoons held by Walt
Disney with Technicolor. Disney
secured an exclusive when pioneer-
ing In color for his Silly Symphony
series about two years ago. His
exclusive deal expires Sept. 1, but
he holds contracts to make both the
Silly Symphony and Mickey Mouse
series in trl-tlnt for some time to
come.
Leon Schleslnger will make 13
three-tint cartoons for Warners;
Max Flelsher delivers six to 'Para-
mount; Disney's two groups call for
total of 18; Charles Mlntz expects
to close negotiations for 13 three-
color Screen Gems for Columbia,
and Radio deal for 13 Is virtually
set.
While Disney held the exclusive
on tha three-color process for the
cartoon field, several other pro-
ducers utilized the technicolor two-
color method.
TECHNICOLOR-EASTMAN
POOL COLOR PATENTS
MacLean Gets Crosby,
Two Other Par Biggies
Hollywood, May 28.
Diie to b.o. click on low budget
pictures handled by Douglas Mac-
Lean during past year, associate
producer has been handed trio of
top rank assignments.
He will hold production reins on
next Blng Crosby, 'Two for Tonight,'
the Margaret SuUavan starrer, 'So
Red the Rose,' and film version of
'National Velvet*
[
E
Schenck-Zanuck's 20th Cen-
tury Breaks Away from
U.A. to Bolster Fox Prod.
Strength — Gaumont-Brit-
ish in England and Hoyt's,
Australia, Concerned
u. a:s future
Fox Film Corp. and 20th Century
Pictures, Inc., which comprises
Darryl Zanuck and Joseph M.
S(;henck, have merged interests,
with Sidney R. Kent, president of
Fox, as boss over all. The Implica-
tions of the combination are world-
wide in scope, embracing Gaumont-
Brltish in England and Hoyt's in the
Antipodes.
Joe Schenck resigns from the
United. Artists Corp. as president,
but remains with the United Artists
Theatre Circuit. Schenck becomes
chairman of the Fox Film board,
with Kent continuing as president.
Zanuck continues to make the 20th
Century films and becomes a vice-
president of Fox. 20th Century is
the only domestic unit' of U.A. in-
volved in this merger with Fox.
The deal does not affect the
standing of Winnie Sheehan or Sol
Wurtzel at Fox. Sheehan Is v.p.
of Fox Film In charge of produc-
tion. The merger already results in
Fox's contemplated program of pro-
duction being Increased for the
(Continued on page 62)
ST. LOUIS CASE
UP FOR TRIAL
JUNE 17
A cross-licensing agreement has
been entered into by Technicolor
and Eastman Kodak on colored film
patents. With Technicolor inter-
ested in any new color developments
in the 35 millimeter field and East-
man largely concerned with the am-
ateur IG mm. film. It was decided to
pool Interests, so that both compa-
nies might benefit proportionately
from any new color Improvements.
Reason back of this pact, as re-
vealed yesterday (Tuesday), was
that some of the basic inventions
back of the new Kodaclirome proc-
ess, recently announced for the 16
mm. field by Eastman, were devel-
oped by Eastman Kodak, while
others for the same process were
perfected by Technicolor. One un-
derstanding is that Kodachrome will
become the Technicolor laboratory
process, with actual details of the
setup kept secret until considerably
more development work has been
carried out in color.
Dr. Herbert Kalmus, president of
Technicolor, sailed for Europe last
night (Tuesday) to set plans for
foreign affiliations. It Is likely that
a production unit will be formed
abroad. His wife, Natalie Kalmus,
also a Technicolor exec, accom-
panies.
BOTSFORD ON MEND
Hollywood, May 28.
A. M. Botsford, chief aide to
Henry Herzbrun at Paramount, was
operated on for apiiandlcltla.
Long- delayed trial of the Govern-
ment's conspiracy caae against
Warner Bros., Paramount, RKO
Radio and executives of these com-
panies who were Indicted last win-
ter, has been set for June 17 at St.
Louis. All defendants, excepting
Ned E. Deplnet, wIU plead to the
Indictments just before the trial
opens under arrangements made for
this some time ago. Deplnet Inde-
dependently went to St. Louis to
plead not guilty.
Case, under criminal provisions of
the anti-trust laws, waa brought by
Harry Arthur and associates,
against Warners, Par and Radio,
alleging these companies conspired
to compete unfairly with theatres in
the local Fanchon & Marco operat-
ing group by depriving them of pic-
ture product.
Attorneys for companies and in-
dividuals indicted on prosecution of
the case by the government have
been at work since complaint was
served and Indictments drawn, pre-
paring their defense.
Universal to Sell 48
Features io 1935-36
Loew s Profit-Sharing Agreements
On Mayer, Rubin^ Thalberg, Schenck,
Bernstein Filed; Also Pathe Setupi
'Samson' Next De Miile
Hollywood, May 28.
With 'Samson and Delilah' set as
Cecil De Mille's next picture for
Paramount, studio has puvcha-scd
the music and libretto rights to the
Saint-Saens-Lemaire opera o£ the
same name.
Harold Lamb and .Tcanie Mac-
Pherson are working on "he screen
play.
Chicago, May 28.
Universal, which will have annual
convention here on June B, will sell
on a basis of 48 pictures for the
1935-36 season. This compare.s
with the 42 pictures on the current
yearta setup. Also will have 26 two
reelers and 52 single reels, which
Is t)ie same as the present season's
Une-up. And, of course, the news
reel.
Topping the early releases on the
feature list for next year Universal
will have 'Diamond Jim Brady,
'Blossom Time' and remake of
'Hunchback of Notr« D&mft.'
How MH-Riv-Roxy
Figure on 20th C.
Fibns in Fox Deal
In view of the merger of , 20th
Century with Fox Film, question
arises where Radio City Music Hall
stands in that situation. The M. H.
was talki-ig a deal with United
Artists in the hope of obtaining 20th
Century product under a plan which
was to have taken in the Rivoll,
N. Y., as a necessary adjunct. The
relationship between the Music Hall
and Fox Film is known to have
been considerably strained during
the past season over the way Fox
product has been handled at the
M. H.
Now that 20th Century and Fox
Filni are one, the.M. H. can benefit
because one deal would cover both
Fox and 20th Century product and
possibly still include the Rivoll.
Where the M. H. bp.lked on the
20th Century deal originally was in
having to take care of the Rivoll,
on Broadway, which Is operated by
United Artists.
The deal, as talked about, would
have put the second choice films
Into the Rivoll. The Music Hall or
United Artists distribution were to
absorb any possible deficits to be
had at the Rivoll. The Music Hall
in turn was to get the first choice
product, which the Rivoll gets ex-
clusively now.
The outlook appears that should
the Music Hall make a deal with
Fox Film, the Rivoll might have to
be Included in the picture, otherwise
the nearby RoXy stands a fair
chance of landing the first choice
Fox films.
FOX'S 55-60 INCL 20TH;
OFF TO CHI AND CONV.
Fox delegation from New' York
and New England left yesterday
afternoon (Tues.) on a Kpoclal train
for Chicago to attend the annual
sales convention, opening Thur.sday
(30) for three days. S. R. Kent
headed eastern group. A total of
2C5 will be pre.scnt at the .sales meet.
Between 05 and CO pictures. In-
cluding group to be made by 20th
Century under deal just closed with
Joe .Schenck, will be announced.
Hollywood, May 28,
Enthused over possiblllllcs of 'In
Old Kentucky' and 'Dressmaker,'
still In production. Fox sent Gabc
Yorke with rushes and cutouts of
the pictures to the .sales conven-
tion in Chicago.
Charles P. Skoura.s planed out for
Chicago to attend Fox sales con-
vention. J.- J. Sullivan, circuit film
buyer, pulled out .Monday (27) by
train, to sit in with the Foxites be-
fore going on to New York to re-
main for several months oC prod-
uct buys.
Fox film buy by circuit was con-
summated here Sunday ('.'C), attfr
two weeks of continuous sessions.
Washington, May 28.
Profit-sharing agreements be-
tween Loew's, Inc., and Louis B.
Mayor, J. Robert Rubin, Irving
Thalberg, Nicholas M. Schenck and
David Bernstein were revealed
Monday (27) in securities registra-
tion application filed with Federal
Securities and Exchange Commis-
sion.
Withholding list of salary pay-
m'onts to officers last year and de-
tails of any existing bonus agree-
ments, Loew's showed that all flvo
key men work on a salary-plus
basis and that the Mayer-Thalberg-
Rubin triumvirate, as well as Bern-
stein, enjoy gi'ound-floor opportuni-
ties to purchase company stock. The
only salary dope revealed was that
Bernstein's, contract calls for a
$2,000 weekly stipend.
Registration plea said that Loew's
has contract with Louis B. Mayer
Pictures, the trio's copartnership,
running until Dec. 31, 1938, which
stipulates that in addition to. fixed
salaries, not disclosed, Mayer, Thal-
berg, and Rubin split 20% of the
excess annual net profit on the first
$2,500,000 and get 15% of any addl-
(Continued on page 69)
SHEEHAN WILL
DO 11 FILMS
Hollywood, May 28.
New deal at Fox provides that
Winnie Sheehan deliver 11 films for
the new program. They are 'Farm-
er Takes a Wife,' just completed, and
'Way Down East,' both with Janet
Gaynor, two Shirley Temple plx, two
Win Rogers, three Slmone Simon
films (Imported- French star), one
Warner Baxter, and 'Song and
Dance Man.'
Sol Wurtzel, Buddy DeSylva,-
E. W. Butcher and other producers
mill make up the balance of pro-
gram.
Pickford Cancels
Play to Plane for L.A.
Confab of U.A. Board
Portland, Ore., May 28.
On the eve of opening here In
'(;of)uetlc,' Mary Pickford cancelled
three of her six days, taking a
plane to Lo.s Angeles to attend an
urgent meeting of United Artists*
director.s. The U. A. emergency was
created by the possible resignation
of Joe Schenck with divorce be-
tween United and 20th Century.
Original plans called for United
Arti.'ts' directors to meet with Miss
Pickford here, but Charles Chaplin
and Sam Goldwyii couldn't come.
Parker's Broadway was left dark
three days until she returns, but
J. J. I'arker waived all claims and
rendered every assistance In get-
ting Miss Pickford south for the
emergency meeting.
METRO ON DEAL WITH
SCHWAB AS PRODUCER
Hollywood, May 28.
Negotiations are on between
Metro and Lawrence Schwab for
latter to join the studio production
staff.
Jack Uobbins, acting for Louis
B. Mayc-r, leaves for St. Louis June
3 whei'c Schwab is producing oper-
otta.s, will talk over atudlo-
approved d ial with him.
VARIETY
PICT
E S
Wednesday, May 29, 1933
Continuing Bull Movement Halts
For a Day on NRA Blow-up Decision
Decline in all divisions of stock
market, after-effect of NRA su-
jirenie court decision, hit amuse-
ment stocks yesterday (Tuesday),
and reversed, temporarily, at least,
recent uptrend. After early higher
(luotatlons, all issues started re-
treating. More than two million
shares changed hands.
Columbia Pictures certificates,
' Eastman Kodak common, Fox A,
Loew common. Radio Preferred B,
Warner Bros, preferred, and West-
Inshouse common -were heavie.st
losers of amusement group.
Keith- Albee preferred went to a
new 1935 top at 55%, "up 6>,4.
On Curb c:tohange. Technicolor
scored a new high at 24. Bond, mar-
• ket also suffered, AVarner Bros. 63,
• off 3 points, and Paramount-Publix
5ViS, down 2'/2. being heaviest
losers. However, before the setback
the latter liens made new high at
91%, while Paramount-Publix cer-
tificates duplicated feat with new
top at 91%.
Consistent bulling of amusement
stocks attracted numerous traders
In the last week as 10 common and
preferred Issues In this Ust and five
amusement bonds went to new 1935
hlghs. With the Amusement Group
closing at 31%, as measured by the
average.s, for an advance of 0.646
of a point, this group moved Into
higher ground for the tenth succes-
sive week. High on the averages
was slightly above 32%, new peak
for more than two years. Volume
of group was nearly 250,000 shares,
these transactions being in 12 rep-
resentative stocks in the group.
The ten stocks, their new tops
and net gains for the week were:
Eastman Kodak common, 148, up 7
points; Fox A, 16%, gain of 1%;
General Electric, 26%, up 1; Loew
common, 41%, up'1%; Radio com-
mon, 6, close being fractionally oft;
Radio Preferred B, 61 %> also for a
loss on the week; Warner Bros,
preferred, 26%, unchanged at close;
Westinghouse common, 50%, up 1^;
preferred, 103, off fractionally; and
Technicolor, 23%, up 3% points.
General Theatre Equipment liens
made a new top at 13%, while cer-
tlflcates of the same went to 13.
Paramount-Publix 6%b went to a
fresh high at 91%, up a point on
the week, while Paramount-Fam-
ous-LaSky 6s certificates scored a
new top at 90%, up 1% net.
Warner Bros. 6s also moved into
new high territory at 66%, but fell
down at the finish.
Surprising part of amusement
group's performance is that It
recorded its lowest closing mark
the week ending March 18 and has
hung up a higher closing as
measured by the averages every
week since then, including the week
ending May 27. And many of the
lows for the year for amusements
were recorded in that March week,
indicating that there was a healthy
(Continued on page 31)
SHOWFOLK ON NORMANDIE
Guitry's Play Coming Sans Author-
Producer — Maiden Voyaga
Paris, May 28.
Quite a number of showfolk will
■ail on the Normandle's maiden voy-
age, leaving here tomorrow (29).
Among these will be Martin Beck,
William Goetz, Rufus Le Maire,
Florence Walton, Jack Connelly and
A. J. Richard.
Last-minute switch in plans by
Eacha Gultry means that some of
the plans are upset. Had Intended
going over with a troupe and put on
a new play aboard ship in associa-
tion with Gilbert Miller, showing it
one day in New York at the 46th
Street theatre and again on the re-
turn voyage. There will be a troupe
of actors in a play by him Instead,
cast including Valentine Tessler,
Jean Dubourcourt, Catherine Fonte-
nay and Pills and Tabet.
Irvin Marks, local representative
of the Shuberts, the Selwyns and Al
Woods, had Intended to sail, but is
being held here by a deal he is
working on for Metro.
Contingent of newspapermen from
America brought over to make the
trip will be augmented by a healthy
equad of scribes from here. Includ-
ing George Lalt, son of Jack Lalt,
who reps INS In London.
Yesterday's Prices
Net
Snlcs. HlBh.Low.Last.chBe.
l.SOO Col. Plcl.. m-.i 54V; .'lOVi -iVl
aOO Con. Film . .1% .1% 3»4 - 'A
1,800 En.st. K...U;('/i 1-1.1 -2'A
2,1,500 Fox A 10% 14%-1',4
31,000 Gon. El... 20% 24% 23',4 - %
11,000 Loew 41% 38% 39% -IH
3,400 Pp.r. ctfs. . . 314 3'i 3'/* - %
700 Pathe A... 0 8% fl% - Vt
H.-IOO RCA ■■^V. -'I'/i •'■''/* - 'A
700 RKO -"-j 2 2
3,100 W. B 3'i V.i - %
CURB
•24 21 ',5 23 - %
. . 2% 2!4 - %
BONDS
247,000 Gon. Th.... 13U ll^i 12;,i - %
1.000 Loew 104'A 1041.4 104',4 - '/4
1 000 Pnr-F-L. .. 80% 80% 80% - .i
2.1,000 Pnr-Pub. .'OIK 60 80 -2'/^
Ci.OOn Do Qlts..'01n OHi 01%+ '/4
50,000 W. B OVA OIU Ol'.i -3
• New IM6 high.
$2,500 BID MAY END
MYRNA'S TIFF WITH M-G
Hollywood, May 28.
It's likely the Myrna Loy and
Metro fuss will be straightened out
shortly and she will return from
Europe. She Is now getting $1,600
a week, but wants $3,000, with a
limit of three pictures a year.
Prior to her breezing Selznick-
Joyce burned Metro by saying she
would walk and they said oke. She
then talked it over with them and
said she felt entitled to a new deal
as, when she was not clicking, on
one occasion she cut her salary and
on another waived an Increase at
option time. So she thinks they
should make up the differences with
her now that she's topping.
Her contract still has three years
to rim and it's understood Metro
will offer $2,500 to get her back im-
mediately.
HELEN CHARLESTON
Earl Carroll "Vanities," Loew's
State, Now York, this wek (May
24). "Andrew Kelley, "Washington
Times': Hit of the' ahow Is air un-^
heralded young lady by the name of
Helen Charleston, with looks that
should have landed her In pictures.
Sings well and executes an eye-flll-
Ing solo dance number. Tops It oft
with superb Hollywood imitations,
mimicry of the movie folk that
came closer than any item on the
bill to stopping the show. Deserved
and was given the biggest hand of
the evening."
Direction
KEN MURRAY
L. A. to N. Y.
Lasky's Dnet
HoUywood, May 28.
Mme. Schiimann-Hclnck arrived
yesterday (Monday) from Chicago
for her- first fHm spot in the jesee
LaAy-Fox production 'Here's to
Romance,' -starring Nino Martini.
Picture went before cameras the
same day with Al Green directing.
Same producer starts "Gay Decep-
tion,' Friday (31), featuring Francis
Lederer. William Wyler directs.
Palm Springs Too Hot
For 'Outpost' Lensing
Palm Springs, Cal., May 28.
Thermometers here are up over
115 causing Paramount's 'Last Out
post' company on location outside
of the town to suspend working
during the day, make the shooting
schedule start at daylight and end
around 10 a. m.
Heat prostration knocked out A.
W. Singley, sound engineer, who
was sent back to Hollywood Fri-
day (24).
Dan Kelly.
Frank Borzage.
Dick Po-well.
Ben Koenig.
Mrs. Arch Selwyn.
Ruth Selwyn.
Laurence Sta'llings.
Sara Katz.
King Charney.
Arthur Kober.
Stanley Crick.
Victor Fleming.
Rouben Mamoulian.
Sylvia Sidney.
Joan Marsh.
Bernard Newman,
Lou Ostrow.
Nancy Carroll.
J. S. MacLeod.
Joe Reilty.
Richard Kfakeur.
Charles Boyer.
Hal Roach.
Gordon Douglaa.
Donald Novls. '
Gordon Molson.
John C. Fllnn.
N. Y. to L. A.
Harold Winston.
Sidney Klngsley.
James Stewart.
Simeon Gest.
Allen Rivkln.
Lou Lusty.
Harry Cohn.
J. Carlo Bavetta.
Al Llchtman.
Hal Home.
George S. Kaufman.
Max Slegel.
Bob Collier.
A. C. Blume; t.
William Rhinelander
Florence Rice.
James A. Mulvey.
Cuban Ftring Squad Cfip Lands
U Lawyer, Lenser, Mgr. in Bastille
Heated up over Universal News-
reel's release of a clip showing a
recent rebel execution- in Havana,
the Cuban government threw three
U Havana men Into the bastille Sat-
urday (25). Those arrested were
Joyce Naylor, of El Paso, U's
branch manager in Havana; Abel-
ardo Domingo, cameraman who got
the execution shots, and Dr. Jorge
Casuso, U'e attorney at the Cuban
capital.
Following arrest ol Naylor and
Domingo, Universal's Havana attor-
ney, claimed to be an Influential
Cuban, went to the Habana Fortress
to demand release of U's exchange
manager and cameraman. When
authorities discovered he also
worked for U, Dr. Casuso was
bastilled.
Universal has taken the matter of
the Cuban arrests up with the State
Department, but has fears for any
help from this direction for the
camerman, who is a native Cuban
Is thus out of the Jurisdiction of
action by the U. S. An unofficial
report was received by U yesterday
(Tuesday) that Its men were re-
leased, but on cabling for confirma-
tion men were still In Jail.
U newsreel men believe that the
Cuban government permitted the
filming of the firing squad work at
close range in the thought that cir-
culation of such a clip In Cuba
would tend to scare re^el elements
from further activity, but had no
thought that it would go to other
countries, such sia the U.S.A. U
trio were jailed because the clip was
exported, it was stated in New
York,
Execution shot, showing a Cuban
rebel going down before a firing
squad, was released by U a week
ago as part of its regular bi-weekly
issue to all accounts. Some theatres
didn't want to take a chance on
shocking the public, but reports to
U on audience reaction were shown
Indicated no falntlngs, heart fail-
ures or protests. Clip was released
exclusively by U.
Inside Stdf-Pictures
When Joe 'Seal' Ereen decided upon a trip to Europe, with a session
at Carl.sbad, he immediately picked up a string of advisers. For the
next -three weeks It becanie a daily buttle as to who would lay out hit
Itinerary.
Breen would Just about be ready to put on the clincher with, 'Well,
Winnie .say.s ', when he'd get the answer, 'I ron't care what Winnie
says. Do it this way. When I was there,' etc. Winnie Slieehan and
Lbuiq Mayer were Breen's principal Coast counsel, with Jeff McCarthy
hollering from the east.
The whole thing centered around whether Breen should start or finish
in Carlsbad. Sheehan insisted the only logical schedule was to end the
trip there, and Mayer agreed, but McCarthy, who arranged transporta-
tion, maintained he should make the resort his starting point oyer there.
So Breen goes immediately to Carlsbad with a vow to keep all futur*
vacation plans a secret.
When Metro assigned Jack McGowan and Sid Silvers to write the
story for 'Broadway Melody of 1935' (now 1936) team was instructed to
stay away from anything that smacked of backstage. Studio wanted
music In the picture, but it had to be brought In without resorting -to
any stage stuff. Scriveners worked on the yarn for two rhonths, com-
pleted it aB per Instructions. As is the rule at Metro, story was given to
several other writers for touching up. here and there. Studio even bor-
rowed Edmund Burke from Fox for two weeks. Burke admitted he kr^w
nothing of musicals, did little to the story. However, during the process
of retouching, story received considerable changes and, now In the throes
of production, its fou^ musical numbers are all back stage scenes.
Paramount has not decided what to do with the film shot by its news-
reel cameramen (Hermann and Peterson) on the Byrd expedition to the
South Pole, but due to the fact that the first Byrd feature didn't do as
well for theatres as expected, footage may be sold as a shorts series.
Until New York execs have seen the film the matter will remain un-
settled. About 130,000 feet of film was brought back from the expedi-
tion. The cameramen who took it cut It to between seven and eight
reels on the Coast on the first rough cut. It will be brought to New York
shortly.
Two writers contracted by a major producer with five months to go
on their contract were told that they were through. Producer refused
to settle the remaining time on their contract. When writers decided
they had something coming, after they had asked for their release two
months ago and the producer refused, the producer burned, said he would
farm them out to an^ studio for $100 weekly thereby lowering their
established salaries to the minimum. Writers are now trying to figure
whether It would be wiser to take the financial licking or demand their
full salary for the next five months.
Understood that the new fl[ve-year contract given Will Hays by the
picture business was closed last February. New agreement retains Hays
as spokesman for the industry until 1941, his present paper expiring in '36;
Reason the Hays ofllce has made no ofUclal comment in the matter Is
said to be because that organization had nothing to say when the papers,
dally and trade, were heralding everybody from Jim Farley to Sir Joseph
Glnzberg as Hays' successor. And the Hays office has not chosen to say
anything since.
William Boehnel, picture critic of the New York World-Telegram, Is
burning as a result -of complaints against a review of 'Paris in Spring'
(Par) in McCall's magazine which he is getting credit for writing.
Current (June) issue of McCall's, for which Boehnel writes on Alms,
has an. unsigned screen guide department at the bottom of the pag*
written by Pare Lorenz.' This guide division Included a review of 'Paris'
against which Far squawked, because picture was reviewed even before
the preview on the Coast. Far has made complaint to the magazine.
Because it Is considered the type of material that would interest edu-
cational Institutions and other non-theatrical accounts, Gaumont-Britlsh
is building up a campus market for 'Man of Aran.' Picture is being sold
by Q-B to these~ accounts In the regular manner, as If they were theatres,
although any other bookings in competition and their rights are belntf
respected.
George W. Weeks, sales head, declares 'Aran' is also finding a good
market among churches and the like. Picture has already played be-
tween 60 and 60 of these engagements.
Wire entanglements strong enough to check a herd of elephants and a*
puzzlesome as a cuckoo house maze have been thrown up on the Unl*
versal lot to keep out the slipper- inners and have the glib alibi boyt
chanting the crasher's lament. U, once one of the softest pushover*
for the crashing gentry, is going to be one of the toughest. Easiest
point of ingress used to be the publicity offices, to -which entry was 4
rather simple matter. Now the publicity wing is completely Isolated bt
a fence, a one-way trap guarded by the Information desk which has been
moved to the rear door of the administration building.
Figuring he could chisel the distributor out of a few .dollars, Loi
Angeles Indie exhlb, noted for his shrewd bargaining, waited until aftei^
first night's gross was In before deciding whether he'd play the plctur*
on percentage or on a straight rental. Slow biz opening d,ay brought
decision to play on percentage, but following day trade took a leap and
exhlb tried to Induce exchange manager to change the deal. Result wai
house was forced to lay out several hundred dollars more than it woula
have done on straight rental basis.
As result of Fox having no playdate department at the home office,
advance bookings on Its product are not available at New York until
after contracts have cleared, in most cases after dates have been played
out. On musicals, where Fox's song publishers ar^ anxious to get date'i
so that tunes can be plugged on engagements and tieups made, Fox
has advised all its exchanges to send these advance bookings In, Pub*
Ushers complained about inability to get the dates ' at the h.o.
Although plans are still indefinite, understood the government Is con*
sldering film exhibition In CCC camps. Survey, If plan Is adopted, will
be conducted by James Vincent, acting for the Second Army Corp Area,
and quartered at Governor's Island, New York.
Plan will probably be to Install motorized projection equipment la
one central camp an4 evolve a circuit system of possibly six spots.
Pathe Film Co. may be the new name of Pathe Exchange, Inc., up'dh
the company'is reorganization which la expected to be completed in about
a month.
First Division continues under Harry H. Thomas, president, with the
part backing of Pathe. Proposed hook-up between F. .D. and Capt. A, 0.
Dlxley, British filmer, hasn'.t Jelled.
Membership of Independent Theatre Owners of Southern California
pulled a fast one on Its board of directors at a meeting last week when
unanimous vote was recorded in favor of boosting dues from $2 weekly
to $5. At same time members voted appreciation and confidence of board
because of accomplishments during past six months. Both come **
surprise to board.
Vi cdiiesday. May 29, 1935
PICTV RES
VARIETY
OPEN SEASON FOR MERGERS
lATSE Moves Home Offices to D. C;
Browne Direct Head of Local
Chicago, May 28.
Main oHlccs of the lATSE are be-
ing moved from present quarters In
New York to new space In the Fox
Theatre building In AVashlngton,
X). C. This switch follows a long
series of close conferences between
William Green, head of the Ameri-
can Federation of Liabbr, and Its
board of executives and George
Browne, president of the Interna-
tional Alliance.
Browne and the other execs be-
lieve that New York, Chicago and
other key cities are not suitable for
the homo ofTlces of the International
because these same key cities usu-
ally house the headquarters of the
'theatre circuits and the circuit
chieftains.
House Cleaning
More directly, the move follows
the number of fights which have re-
auUed in New York City following
the upslioot of many mushroom
unions which have caused much un-
necessary dissension and hard feel-
ings. Browne also wants to do away
with all this, principally the old-
time conditions which used to per-
mit certain circuit heads to take
upon themselves the claimed rights
to speak for various of the theatri-
cal unions. And, finally, Browne
wants to stamp out the 'white-
haired boy' list among the theatri-
cal employees which" allowed thea-
tre circuit heads to name which op-
erators or stagehands they wanted,
giving these preferred men employ-
ment over long years, shifting
them from one theatre to another,
while other members of the union
Remained unemployed. In the fu-
ture Browne will establish a list
which allows no favoritism, but
which gives each available job to
the man whose name is at the top
of the unemployed list, each man to
get his Job in correct order instead
of by connections.
N. Y. Kills Autonomy
Ijast week Browne became the di-
rect overseer of the affairs of
Local 306, the New York operators
" union. This followed an open meet-
ing of the local with the lATSE
execs in which the lATSE chief-
tains gave the local backs its fran-
chise and removed it entirely from
the Jurisdiction of the International,
telling the members they were on
.their own. Of the 1,800 members
present, 1,746 of the men voted to
stick with Browne personally and to
have Browne and the lATSB exec
board in direct charge of the local.
To this end the local would elect
no New York board of officers.
This makes the second local which
has made this move. Several months
ago Local No. 10, the Chicago op-
erators union, voted to turn Itself
over to Browne personally following
the demise of Tom Maloy. However,
It's likely that the affairs of the
local operators union will be
straightened out In three or four
weeks and be returned to the man-
agement of its own board of officers.
Fox Cooling Spanish
Till Releases Catch Up
Hollywood, May 28.
Fox will halt its Spanish language
productions, after one more, until
late fall or winter. Company has
several in the cans far In advance
of release skcd.
Department, finishing 'I'Yee and
Easy,' will then do one more, 'Itose
of France.' Studio will then have
made seven on the current season's
schedule.
USHEE HELD UP
St. Louis, May 28,
Lured to the balcony of the Mclba
on the pretense that a customer
wanted to find a friend, Edward
lluelsman, an usher, was held up
and robbed of a $27 wrist watch
knd OOc in cash.
The robbery occurred at a very
late hour when the balcony was
empty.
Taps
Hollywood, May 28.
Tribute to Junior Durkln,
killed in the Jackie Coogan
auto accident, was offered In a
Hollywood blvd. theatre the
other night.
As 'Little Men,' Durkin's last
picture, faded off screen, house
lights were dimmed and three
of his young pals, seated dowji
front, sang 'Auld iiang Syne.'
Audience joined In on final
chorus.
RICHARDSON-ROXY
SEEN IN TAKEOVER
Charles E. Richardson, board
member and former trustee of Par-
amount, is mentioned as interested
in a pending offer by Samuel L.
Rothafel (Roxy) for control of the
Roxy theatre, on Seventh, avenue
_whlch he formerly operated
ilichardson was among those who
was Interested in the original
financing of the theatre. It is hinted
that Richardson would be president
of the company which Rothafel
would form for takeover of the
house.
Just how the Rothafel offer is to
be handled, now that the bondhold
ers* committee has applied for an
RFC loan with which to reorganize
the theatre, is a matter of. conjee
ture.
Richardson is a former officer of
the Chase Bank, also ex-treasurer
of Fox Film.
Roxy Theatre Applies
For 850G Loan to R.F.C.
Future management of the Roxy,
N. Y., reorganization, would be sub-
ject to the approval of the Recon-
struction Finance Committee and
the Federal District Court, New
York, should the RFC grant a loan
of $850,000 to the theatre. Appli
cation for such a loan was made
last week by the Roxy theatre bond-
holder's committee, through Howard
S. Cullman, trustee of the theatre,
The house is under Sec. 77B of the
new corporate Bankruptcy Act.
None can foretell how soon the
RFC, in Washington, will act on
the application. It may take sev
eral weeks.
Richard Back in N.Y.
A. J. Richard, Par News head
who has been abroad strengthening
the newsreel setup, is scheduled to
sail today (Wed.) from France, re,
turning to New York Monday (3),
on the maiden voyage of the Nor
mandle.
Richard went across at the re-
quest of A. C. Keough on newsreel
matters and returns In time for
the annual Par sales convention,
June 13.
COLUMBIA SETS PLANS
Harry Cohn Flies Back — Higher
Production Budgets
Columbia will Invest more money
in the pictures it will produce for
the 1035-'36 season. This was de
cided by Harry Cohn and Col. asso-
ciates on his visit east to discuss
the coming season's plans which
call for a program of 36, including
a few westerns. This is the same
number company produced this
year, also Including some westerns,
Harry Cohn left yesterday (Tues-
day) with Lou Lusty, who came east
to discuss publicity and year book
plans.
Col, has not Hf>t a date for Its
sales convention, but it will be later
than other major distributors, prob-
ably .some time In July.
Meehan's K-A-O Holdins:!
Makes I^im a Key Man in
Any Such Possibility —
Par Regards It Favorably
for Theatre and Other
Reasons
MANPOWER
Wall Street and the trade are hot
over the feasibility of a merger of
RKO with Paramount. Insiders see
whatever factional strife existing
presently in both companies as be-
ing smoothed in the activity which
would occur in working out an
amalgamation of the two firms.
However, a prerequisite of the situ-
ation demands that the parties in
interest Increase their manpower.
Par sees a benefit to be had from
a merger with RKO by the possi-
bility of obtaining control of the
RKO group of theatres in Greater
New York. Mike Meehan is a fac-
tor in this theatre situation, being
heavily involved In Keith-Albee-
Orpheum, but this Is an item which
the Par handlers figure can be
manipulated peaceably.
Meehan is stated to have asked
around $1,500,000 for his KAO
holdings, at one time.
Par feels also that in obtaining
control of the RKO. group of the-
atres in Greater New York, a loom-
ing conflict over Fox Metropolitan
between Par and others could be
avoided. Paramount la still on the
crossroads of Intention as regards
what to do about Fox Met.
The Loew Angle
Both David Sarnoff and M. H.
Aylesworth, in RKO, are stated to
favor aligning with Paramount in
preference to others. Loew's Is
among those mentioned as eyeing a
hookup with RKO, but hesitating on
how to approach the situation.
The Fox-RKO possibility is still
looked upon as a natural, but
apparently nothing Is doing in that
corner for the time being anyway.
There was a time when Fox and
RKO were very hot In combo talk.
Atlas Corporation, Investment
trust, and underwriter of Par's re
organization, has a plan up for re
organization of RKO. RCA and
Sarnoff are held to be still consider
ing this plan. Atlas and Lehman
Bros., bankers, are considered very
friendly, so that the Par-RKO
hookup looks feasible if pushed by
such interests. The Atlas plan for
reorganization of RKO is based on
the condition that Aylesworth
agrees to stay with the company,
RCA's interest in RKO is put at
around $10,000,000 and RCA Is stat
ed to feel that it will consider any
reorganization plan which recog-
nizes this Investment amount on
the boolts. This doesn't mean cash
but may mean in exchanged securi-
ties.
It appears most unlikely that any
downtown firm or banker will
agree to the RCA condition.
Latest accounts from downtown
has Atlas still inquiring into RKO
and Sarnoff still considering the
plan.
Grainger's 4 at U
Hollywood, May 28.
Edmund Grainger is readying
four pictures at Universal for early
summer production. First of the
group win be 'Spinster Dinner' for
Carole Lombard, to be followed by
'Great Impersonation,' 'The Invis-
ible Ray' and 'Fa.st and Furious.
Alan Crosland directs 'Imperson-
ation' with Edmund Lowe starred
O. Newsreel Tax Off?
Po.'-.-ilj)lily tliat Ohio may lujieal
the law wlilch only this .state has,
tax ng newsreels $?• a reel.
If It i.sTi't repnaled, newsrtels rnay
Ktoy nut of Ohio, It Is tlirpatrnPd.
Tri-States Wants Showdown
On Allied s 'Extortion Racket'
Charges; MG-Chi Resolution
1 Pic— 64 Sets
Hollywood, May 28.
Biggest order for sets at
Metro for the past five years
went out from David Selznlck'e
office last week for 'Tale of
Two Cities."
Tr6upo directed by Jack Con-
way will move around on 64
studio locations.
COL SETS PAY-OR-PIAY
MUSIC HALL CONTRACT
Columbia Pictures has closed a
product pact with the Radio
City Music Hall for o. term of
years beginning Oct. 1, this year.
This deal Is stated to cover ' two
years and Is on a pay-or-play basis
for a minimum of 20% of the Music
Hall's playing time, with the M. H.
getting a selection of the Columbia
program. It's the usual percentage
deal.
This Is the second deal on product
for the coming season closed by the
Music Hall. The previous deal is
one made with RKO for live years.
With* the two deals as mentioned
having been concluded, the M. H.
has a basic, supply of product al-
ready in the bag for the coming
season.
U's 'Storm Over Andes'
To Be Made in Spanish
Hollywood, May 28.
Off Spanish language production
for three years, Universal will make
a version of 'Storm Over the An-
des' in this tongue simultaneous
with the domestic filming.
Christy Cabannc will direct both
editions with Jack Holt and Nils
Asther co-featured. Femme lead not
yet picked.
For Asther this Is the picture
which was promised him in Acad-
emy settlement of his recent >;om-
plaint.
PAR'S NEW BY-LAWS
New Corp. Name — Setup of Officers
Detailed
New name of Par, Paramount Pic-
tures, Inc., superseding Paramount
Publix, which is nearing the end
of its bankruptcy, is official as part
of a petition for approval of new by-
laws Just prepared by Par and
signed by Adolph Zukor as presi-
dent. Early court approval will be
.sought.
The petition provides for the num-
ber of directors who will serve the
company and sets the date of the
annual meeting as June 3 each year.
Paramount Publlx always held Its
annual meetings the Hocond Tuesday
In April. Directors are to be elected
by a plurality vote of stockholders
present at meeting."* for terms pre-
scribed by the by-laws.
It is also provided that an execu-
tive committee shall be appointed by
the board, together with its rh.ali--
man, and that a chairman of the
Finance Committee shall also be
chosen in this manner. There are to
be one or more vice-presidents, a
secretary-treasurer and as many
assistant secretary-treasurers as
hoard wants to elect, each to sprve
as long as thr board doom.s advis-
able.
'Mala's' Native Siege
Hollywood, May 28.
Jlotro's '.Mala' troupe will rom.'un
in the .South .Seas for another month
to enable Richard Thorpe, director,
to clean up all native sctiucncfs.
Due back at the studio in late
June after dvo monfli!,- nn 11)0 Tri.-
hltl lonadon.
Atlanta, Ga., May 28.
Federal action seems likely as %
result of charges made during Al-
lled's convention here last week that
the Lucas & Jenkins Theatres, Inc,
is engaged in 'an Interstate extor-
tion racket.' Arthur Lucas, head
of the chain of theatres, has made a
demand for an immediate investi-
gation of the charges by the Fed-
eral Government with the idea of
indicting heads of his firm it the
charges are true, and pressing
charges If they are proved falsf-.
Lucas' intentions are aired in a
telegram sent to District^ Attorney
Lawrence A, Camp, of the local
Federal District court, and a copy
was sent to Attorney-General Cum-
mings. Lucas demands Investiga-
tion of the Allied charges by a Fed-
eral grand jury.
The Allied resolution, to which
Lucas takes exception, charges that
through 'Tri-State,' an organization
controlled by- Lucas & Jenkins, th»
chain is extorting from $15 weekly
up from small Independent theatre
operators under threats of placing
competition against them.
Allied States Association of Mo-
tion Picture Exhibitors was In ses-
sion In Atlanta last week fronv Mon-
day through Thursday.
NRA Resolutiont
Resolutions calling on all inde-
pendent theatre operators to with-
draw from membership In the NRA
code and to cease paying assess-
ments, unless the code is revised to
fit them, were passed by the Allied
States closing their four-day ses-
sion here.
H. A. Cole of Dallas, chairman of
the committee on the code, said
(Continued on page 29)
GTP Vs. ERPI Resumes
Wilmington, May 28.
Testimony resumed yesterday
(Monday) In the General Talking
Pictures (deForest) and Duovao
anti-trust action against Westera
Electric, American Telephone &
Telegraph and Electrical Research
Products, Inc., after a week's ad-
journment In U. S. District Courti
Herbert M. Wilcox, ERPI v.p. In
charge of operations, resumed the
stand to continue his narrative of
the difficulties which attended in-
stallation of talker equipment and
of early experiments in that field.
His testimony was Interrupted by
George R. Hurd, chief of defense
counsel, to present the testimony of
Warren Conner, former ERPI Caro-
lina sales representative; Thomas
C. Guthrie, Charlotte attorney for
ERPI In a restraint-of-itrado action
brought there by GTP against
ERPI in connection with local
theatres; Sterling Schultz, of Tren-
ton, N J., and John E. Lawrence, oC
Garden City, L. L, ERPI technician.
Dualing Supervisors
For Metro's 'Frisco*
Hollywood, May 28.
John Emerson will be co-producer
with Bernard Hyman on Metro's
'.San Francisco.' This is the second
instance In the last few weeks ot
the studio bracketing supervlsor.s.
Jeancttc MacDonald will be
starred In 'San Francisco,' which
hUH an earthquake background.
Fed Griefer Joins Par
Los Anjiclcs, May 2S.
i'>. Uirimrd Krelsolman, for the
pa.st year Imriartlal Kovornmcnt ob-
scrvrrr on local film grievance board,
huH roKigned.
He has left for Washington, wlicr
!in v.'ill .st^i't a special survey (i
(livl I'iljii I ion fnr I'ar.'rmmint.
VARIETY
P I C ¥ II R E G R O S § E §
Wednesday, May 29* 1935
L A. Acers in Mourners Row, Tourist
influx Late; West Tops Again. $13,500;
Dual 'Scandals' 13G; Tury,' 14G, Oke
Los Angeles, May 28.
(Best Exploitation: H'wood-RKO)
Local first run houses kind of
took the. choice spots on the
mourners; bench this week, as trade
tliat had been anticipated with the
arrival of the first bunch of tour-
ists and the (Advance cavalcade for
the San Diegfo fair did not ma-
terialize. Seems as though the Na-
tional Housing exposition and the
planetorlunn on the ■ GrlOlth Park
hilltop are more attractive than the
menu offered by the theatres, es-
pecially the planetorlum at night
when some 8,000 to 10,000 want a
looksee over the town free of
charge.
Paramount did tops on take with
Vfown,' the Mae West opus in sec-
ond week hitting around the $13,600
mark which is fairly good for a
repeat stanza here. Chinese and
State perked up a bit with their
dual bill showing, having "Flame
Within' and 'White's Scandals' to
offer. However, results In take are
not satisfactory to management,
who figured consldei-able more, re-
gardless of attraction, account It
being bargain offer of two first
runs of big companies for one price.
'Black Fury,' though doing nicely
at RKO and Hollywood, not giving
the anticipated take response, as
will do around same ^ross as week
previous.
Addition to first run group
is Grand International, formerly
Orange Grove theatre, playing 'The
Song to Her,' a Scandanavlan pic,
which at 35 cents doing oke there.
'MIserables,' In third stanza at
Four Star, holding nicely, as are
'Dance,' moved over Into the Down-
town, and 'Werewolf,' sticking over
at Pantages.
RKO and Hollywood went very
heavy on foreign angle In exploit-
ing 'Black ■ Fury.' They advertised
heavily in Jewish neighborhoods
ft-lth cai-ds and dodgers, put out
heralds for the' Chinese, as well as
working for the PoU.sh, Hungarian,
Spanish and Jap patronage. They
also had si)eclal advance screen-
ings for heads of labor unions and
tied in with labor publications, be-
sides distributing 60,000 tabloids in
apartment houses.
Estimates for This Week
Chinese (FWC-Grauman) (2,028;
30-40-55) 'Flame Within' (MG) and
'Scandals' (Fox) spilt. Doing bit
behind Initial week of double
bill, but nothing to cheer about,
with take running only $6,000.
Last week 'Little Girl' (Fox) and
'Harrington' (MG). Faded out after
weekend and cariie plenty under ex-
pectations, in showing bit of red
with $6,100 finish.
Downtown (WB) (1,800; 25-30-
40) 'Dance' (FN). Move over from
RKO was oke, as this will show
neat profit to house with a good
$4,300 gross. Last week 'G Men'
(WB), second week cleaned up
nicely and scrammed with good
$4,800.
Filmarte (Relsenfeld) (900; 40-
80) 'Beyond Bengal' (Principal)
In for solo week and not heavily
pushed, so $1,700 Is satisfactory.
Last week, 'Heart Is Calling (G-B)
Fifth and final plenty okay for
milking stanza at $1,200,
Four Star (Fox) (900; 50-75)
'Rfiserables' (UA). 3rd week. Still
keeping along at smart pace, and
getting class of town trade which
will bring this session to around
$4,000 total. Last week, second, it
came through in fine style to a
cinch $5,400.
Grand International (Roesner)
(785; 35) 'Song to Her* (Scandln
avian). Swedes and Scandinavians
going for this one with societies
campaigning members and take at
this price plenty good at $1,800,
Hollywood (WB) (2,756;- 25-38-
40-55) 'Black Fury' (FN). Great
critic notices, but not general trade,
with pic crowd in predominance,
will hit around $6,600. Last week
'Dance' (FN). This Jolson-Keeler
came right up to expectations and
bounced out with an even $7,000.
Los Angeles (Wm. Fox) (2,800;
20-35) 'In Spite of Danger' (Col)
and 'Mr. Dynamite' (U) split. Just
so-so combination that gets no one
excited not even manae'cment with
a total Income of around $2,900,
Pantages (Pan) (2,700; 25-40)
'Werewolf (U). 2nd week. Hold
over session of this Bob Harris pro-
duction as a solo with preview
thrown in oke and profit to house
at $3,700. Last week, fust for it
here, was f.ir ahead of expecta-
tions and came close to $C,000.
Paramount (Partmar) (3.0'J5; 30-
40-,')5) 'Town' (I'ar) and stage show
(second week). Holdover for this
West pic is oke for house, as it will
show little profit at $13,500. I>ast
week Hrst for it was real big at
$23,500rAv-jth little expense on stage
RKO (2,050; 25-35-40-55) 'Black
Fury' (FN). Has an avalanche of
foreign trade for hou.se, also labor
elements and will be an ea.sy $7,200
grosser. Last week 'Dance' (FN).
Did the expected $6,600, which was
plenty good for house.
State (Loew-FWC) (2.024; 30-
40-66) 'Flame' (MG) and 'Scandals'
(Fox) BPUt Bit disappointing on
draw here, as figured Harding-
Marshall combination would have
hit five figure point Instead of the
$7,000 for stanza. Last week 'Little
Girl' (Fox) and 'Harririgton' (MG).
Sort of sloughed off here final three
days, so tap was bit below calcu-
lations at $7,800.
United Artists (Fox-UA) (2,100;
25-30-40-55) 'Little Girl' (Fox) and
'Harrington' (MG) split. Doing lit-
tle better than average dual offer-
ing, but sho\<-ing 'red' for house at
$2,500. Last week 'Marietta' (MG).
As single feature offering great at
$3,700 for this place, which Is way
off main line of traffic.
PORT. 100% STAGELESS
Pickford CaneaU, V«uda Out of the
Par and Orph
PHILLY IS DEL;
MOLLY PICON
NEAR15G
< Philadelphia, May 28.
(Best Exploitation: Boyd)
A dull and featureless week Is on
the books for the downtown Phllly
film sector. 'Scoundrel' at the Boyd
Is getting a nice evening trade, but
If it hits $11,000 win be doing more
than expected. A special campaign
with the cognoscenti and colleges
has undoubtedly helped drag In the
Coward fans.
Molly Picon may mean some-
thing at the Earle, which also has
a pretty good pic in 'Mr. Dynamite.'
Combo may give house $14,500 or
$15,000, which is two or three grand
better than normal.
Fox, on the other hand, although
offering a stage show that the
critics all praised (Bob Hope's In-
timate Revue) and a pic that the
cricks also said nice things about
('Daring Young Man') Isn't doing
much. Some talk of changing bill
a day early to give next show a
holiday break-in. If present combo
does stay a full week It won't get
more than $13,000.
'Miserables' has skidded sharply
at the Aldine and may not make the
grade for an entire third week.
Latest dope is that ' 'Escape Me
Never' will follow 'Miserables,' pos-
sibly debutting on Memorial Day
also. 'Goln' to Town' is holding for
four days over first . week at the
Stanley, but the Mae West pic has
been pretty much of a bloomer —
at any rate for a Mae West film.
Last week's trade ranged from
fair to weak, 'Miserables 'tumbled
badly In last half of its second week
at the Aldlne and was lucky to get
$10,500.
Estimates for This Week
Aldine (1,200; 40^65-65)— 'Miser-
ables' (UA). Third week, but may
not finish. If so no rnore than
$6,000. Likely to scram Wednes-
day with 'Escape Me Never' follow-
ing. Last week, 'Miserables.'
Skidded to $10,500 which, however,
was stilj okay.
Arcadia (600; 25-40-50)— 'Live
To-Nlght' (Col). Second run. May-
be $1,800. Last week, 'Marietta'
(MG). Second week of third down-
town run. Good $2,200.
Boyd (2,400; 35-40-55)— 'Scoun-
drel' (Par). Rave notices; nite
trade okay. $11,000 indicated, fairly
good. Last week, 'The Flame With-
in' (MG). Well under even modest
expectations. $7,500.
Earle (2,000; 35-40-50)— 'Dyna-
mite' (U) and vaude. Molly Picon
as headline feature means some-
thing. Maybe $15,000. Last week,
'People Win Talk' (Par) and vaude.
Scant $13,000.
Fox (3,000; 40-55-65)— 'Daring
Young Man' (Fox) and stage show.
Bob Hope headliner. Jiist a mild
$13,000 seen. Last week, 'Our Lit-
tle Girl' (Fox), 2nd week, and
stage show. Nice $14,500.
Karlton (1,000; 25-35-40)— 'Dinky'
(WB). Weaklsh $2,400 seen. Last
week, 'Cardinal Richelieu' (UA).
Second run and good $3,200.
Keith's (2,000; 30-40-50)— 'Star of
Midnight' (Radio). Second run.
Lucky to get $2,700. Last week,
'Frankenstein' (U). Neat $3,300.
Stanley (3,700; 35-40-55)— 'Town'
(Par) 2nd week. Will only get four
rt.ays and $6,000 will be all. Last
week, $12.000— di.sappolntlng.
Stanton (1,700; 30-40-50)— 'Sky
Hawks' (Col). Figures at $5,700.
Last week, 'G Men' (WB). Second
week of second run. Excellent
?G,ono.
Portland, Ore., May 28.
(Baat Exploitation: Broadway)
Parker's Broadway turns legit
this week, boosting admlsh to $2.76
top for six days of Mary PIckffir/l's
road show 'Coquette,' of which the
first three were cancelled due to
emergency call to Los Angeles for
a United Artists meeting.
Two plx stood out this week —
'Goin' to Town' at the Paramount
and 'Les Miserables' at tlie U.A.
Another long grinder Is 'Roberta,'
now at Hamrlck'a Blue Mouse after
doing original biz at Hamrlck's Or-
pheum and Music Box. Now In fifth
week and may go six.
Estimates for This Week
Broadway (Parker) (2,000; 65-
$2.75)— Mary Pickford's road unit
'Coquette' usurped this house policy
for six days at raised admlsh. Last
week 'Mark of Vampire' (MG) poor
at $4,600.
United Artists (Parker) (1,000;
26-40)— 'Miserables' (UA). Raves
and better at the b.o. than expected.
First week held up strong to close
for good $5,200 and second week go-
ing okay $4,000.
Paramount (Evergreen) (3,000;
25-40)— 'Goln' to Town' (Par).
Vaude out for the West pic. Fair
at $6,000. Last week 'Four Hours to
Kill' (Par) and 'Last Wilderness'
(Indie) with vaude flivved at $3,800.
Orpheum (Hamrlck) (2,000; 25-
40)— 'Star of Midnight' (Radio).
Vaude also out. Just average at
$4,000. Last week 'Mr Dynamite'
(U) and vaude weak at $3,600.
Mayfair (Parker-Evergreen) (1,-
400; 25-40)— 'Hold 'Em Yale' (Par)
and 'Sing Sing Nights' (Mono).
Only around $1,600, poor. XASt week
'When a Man's a Man' (Par) and
'Let's Live Tonight' (Col) connected
for some extra biz getting, $2,400.
Music .Box (Hamrlck) (1,000; 15
25)— 'Grand Old Girl' (Radio) and
'Best Man Wins' (Col) second run
combo. So-so for $1,000. Last week
'Whole Town's Talking' (Col) and
'White Lies'- (Col) averaged $1,300
MAE WEST'S lOG BEST
IN BLAH nnSBURGH
Rubinoff, Temple, 'Miserables'
Not Enough to Oifset Mpls.' Slump
In Callente' (WB) and Benny Mer-
oft's band. With only flesh In
town, Stanley was figured to have
as easy time of It but apparently
Just the opposite. Is true. Blah
pace presages little more than $13,-
000, pretty band. Last week Lupe
Velez and Paul Ash bolstered 'Ster
of Midnight' (Radio) enough to
bring lnM:lose to $20,000.
Warner (WB) (2,000; 2or40)—
'Strangers All' (Radio) and 'Cow-
boy Millionaire' (Fox). Westerns
usually mean money at this house
but house Is sufTerlixg same as the
rest of them this week; Maybe
$4,000, maybe more. Last week
'Party Wire* (Col) and 'Eight Belle'
(Col) a couple of hundred bucks
less- than that.
OZZIE NELSON
AIDS MET TO
19G IN HUB
Pittsburgh, May 28.
(Best Exploitation: Penn)
Boys are singing the misererles
this week, Indicating that the sum
mer slump has struck early. Not
much in sight for anybody, with
best chance reserved for 'Goin' To
Town,* at the Pehn. Maybe $10,-
000 and while fairly satisfactory,
that's no great shakes for a West
picture, all of which have just about
doubled that take In the past.
Elsewhere, however. It's the
blues and plenty of 'em. Stanley's
taking It on the chin with 'In
Callente' and Benny Meroff's band
will be pretty lucky to wind up with
$13,000 while the Fulton continues
to dip Into the red, this time with
'Mr. Dynamite,' which doesn't stand
a chance of bettering $2,800, pretty
awful. House hopes to get it back
on 'Doubting Thomas' for two
weeks starting Thursday (30) fol-
lowed by 'Escape Me Never,' also
for similar run. Site may then
fold for couple of months although
nothing definite yet.
Alvln has 'Our Little Girl' for
second week, limited to five days,
but sans stage support as In open-
ing session. May get around $4,250
on brief session, Just fair, with new
presentation, headed by Johnny
Perkins on return engagement, and
'Under Pampas Moon' opening day
ahead of schedule (30) for a seven-
day stand. Warner also taking It
on the chin current session,
'Strangers All' and 'Cowboy Mil-
lionaire' hardly standing to better
$4,000.
Penn had the Mae West figure
plastered all over tewn In tie-ups
with Life Savers, Lux, Old Gold
and Hudson Motor Cars. Also had
one of the local cricks hooked up on
a long-distance call to star on
coast, which brought picture two
columns of valuable space.
Estimates for This Week
Alvin (Harris) (2,000; 25-30-40)
—'Our Little Girl' (Fox). Held
over for five days of second week,
not particularly because business
merited It but In order to permit
house to getaway 24 hours earlier,
on Discoratlon Day holiday, with
new bill. Around $4,000, fair, looked
over on limited h.o. session. Last
week, with stage show and B5c top,
Shlrely Temple flicker copped a
little better than $10,000.
Fulton (Shea-Hyde) (1,750; 15-
25-40)— 'Mr. Dynamite' (U). House
has been taking It on the chin last
few weeks and current tenant won't
change the standing. It looks like
$2,800, pretty brutal, but only with
a lot of luck. Last week 'Times
Square Lady' (MG) also In the red
at $3,100.
Penn (Loew's-UA) (3,300; 25-30-
40)— 'Goln' to Town' (Par). About
tlie best thing In town by com-
parison but $10,000, or thereabouts.
Isn't the kind of coin La West cus-
tomarily attracts. Her poorest gross
locally thus far. Last week 'Four
Hours to Kill' (Par) and Cab Cal-
loway's band took a terrific drub-
l)lnK at $14,000, worst take for a
combination bill here In some time.
Stanley (WB) (3,800; 25-40-56)—
Boston, May 28.
(Best Exploitation: In Press Sheets)
Hub Is getting near the bottom
of the product barrel, and Into the
hot weather blues.
Best show In town Is Met's 'Peo-
ple Talk' and Ozzle Nelson on stage,
but lacks marquee punch to make It
soar. Will drag In something like
$19,000, which looks Important be-
side some of the other grosses.
Keith Boston and Loew's Or-
pheum are mired in low grossers,
and State Is flirting with red
Keith Memorial's 'Werewolf is
howling at the back door and not
many customers coming In the
front!
Reports from the hinterland Indl
cate that nabe stands are spurting
a bit In the mild May weather.
Boston explolteers not heard
from this week. All circuit offices
have had the summer budget pad-
lock clamped onto the cash boxes
and the lads are just studying the
press sheets until home office says
'start selling.' It's all newspaper
plants now and whatever other
chiseling can be done - to help fill
out the campaign letters for the
week.
Estimates for This Week
Met (M&P) (4,200; 86-60-65)—
'People Will Talk* (Par) and Ozzle
Nelson in person. Furnish a good
slice of entertainment, but lack po-
tent lure, about $19,000, fair. Mae
West didn't 'Go to Town' (Par) last
week, but fair enough $23,000 with
Baclanova and Ernie Stanton on
stage.
Keith Memorial (RKO) (2,900; 26-
35-40-55)— 'Werewolf' / (U). Might
have done a little better If It had
not followed directly after 'Frank-
enstein.' As Is, the boogcy pic will
sag to $8,000 or worse. Last week
disappointed, $11,000 for 'Let 'Em
Have If (UA). Three 'men only'
type plx In a row will slow down
any house of this type.
State (Loew) (3,600; 25-30-40-66)
—'Eight Bells' (Col) and 'Age of
Indiscretion' (MG), dual. N.s.h. at
$12,000. Last week much happier
with 'Miserables' (MG), which built
steadily to a good $16,000.
Orpheum (Loew) (3,000; 26-40-
65) — 'Vampire' (MG), second run,
and vaude. Scaring away biz, will
net around $8,000, poor. Horror
cycle already washed up as far as
public Is concerned. 'Baby Face
Harrington' (MG) Just a big sissy
last week, $7,100, too bad.
Keith Boston (RKO) (2,300; 26-
30-40)— 'Man Who Knew Too Much'
(GB) and 'Brewster's Millions' (UA),
doubled. Hovering around $7,000.
Last week a mild $6,600 for Inform-
er' (Radio), second run, and Xaddle'
(Radio), first run, doubled. This
week scale was lowered to former
setup when house dropped vaude.
When running plx directly after
Memorial, scale has to go up to
make It a subsequent run.
Paramount (M&P) (1,800;
50)— 'Behind Green Light'
and 'Girl From 10th Avenue'
dual. Will hit par, about
Last week a flag filer, $11,000 for
'$10 Raise' (Fox), first run and 'G
Men' (WB), 2nd run. Latter yanked
'em In.
Fenway (M&P) (1,600; 25-30-40-
50)— 'lOth Avenue* (FN) and 'Green
Light' (Par), dualed. Headed for
oke $4,5'00. Last week zippy with 'G
Men' (WB), 2nd run, and '$10
Raise' (Fox), 1st run, $6,000.
Scollay (M&P) (2,700; 26-35-60)
— 'G Men* (WB), 3rd run, and '$10
Raise' (Fox), 2nd run, dual. Even
though well milked look like $4,500,
fair. Last week skidded to $3,900
with 'Stolen Harmony' (Par) and
'Dinky* (WB), both second run,
dualed.
25-35-
(Par)
(FN),
$7,000.
Minneapolis, May 28.
(Baat Exploitatloni Orpheum)
Managerial tears flow freely along
the rlalto. With three big new at«
tractions In town — Rublnoff In per-
son, Shirley Temple with five
vaudeville acts and lies Miserables,*
all at 40c top — It looks as though,
comparatively and taking all angles
Into consideration, a new low will
be touched.
'the Orpheum made the whole
town 'Rublnoft-consclous' this week
with a Barnum-llke campaign'
which Includied an elaborate 'wel-
come back' reception for the vio-
linist upon his arrival at the rail-
road station In a 'specially, ar-
ranged' private car, with the mayor
and chief of police, among others,
extending gretlngs and the proceed-
ings broadcast over the Columbia
chain station; big front page news-
paper stories and art, other spe-
cial radio broadcasts, an amateur
violinist contest tie-up with "the
Star, co-op display ad tie-ups with
various stores, 'welcome' badges
worn by the theatre ushers, etc.
Estimates for This Week
Century (Publlx) (1,600; 25-36-
40) — 'Les Miserables* (UA). Opened
on Wednesday, a day ahead of
schedule, when 'Scandals' quit after
six days. Considering general state
of business, this picture has gone
over the top nicely and shows real
box-office strength. Around $7,500
Indicated. Fine; and holds second
week. Last week, 'Scandals* (Fox),
only six days, $2,500, very poor.
Orpheum (Singer) (2,890; 25-36-
.40) — 'Traveling Saleslady' (FN) and
vaudeville, including Rubinoff. Pic-
ture means nothing to box-office
and RubinofC undoubtedly entirely
responsible for whatever draw
there is. Violinist, here for 14 years
before his rise to fame, acclaimed
'home town boy who made good'
and clrcused. Initial response to
gigantic exploitation campaign,
however, far below expectations.
Will be lucky to top $10,000, al-
though -expected to build. Not
good. Last week, 'Black Fury'
(FN) and vaude, including Mary
McCormlc, $6,800, brutal.
State (Publlx) (2,400; 25-35-40)—
Our Little Girl' (Fox) and vaude,
including Sylvia Froos. While film
Is rated below usual Shirley Tem-
ple standard, Juve star a mighty
magnet here and comparatively
light take blamed on general slump.
Indications are that pull won't go
above $7,500, disappointing. Last
week, 'Goln' to Town' (Par) and
vaude, $11,500, big.
World (Steffes) (350; 25-35-40-
50)— 'My Heart Is Calling' (GB).
Suffering like all tlie others, but still
gathering In enough to warrant re-
tention. En route to likely $2,000,
fair. Last week, $2,400, pretty good.
Time (WathneH) (260; 16-20-25)
— 'Hell's Angels' (UA). Reissue not
very frisky and about' $700 In pros-
pect, light. Last week, 'Lost City'
(MaJ), $1,200, good.
Palace (Benz) (1,900; 15-20-25)—
'By Your Leave' (Radio) and vaude.
Continues at mild $3,000 pace.
Drops vaude Friday (31), going
back to former dime subsequent
runs. Last week 'Maybe It's Love'
(FN) and vaude, $2,000, light.
Alvin (Steffes) (1,400; 25-35-40)—
'Modern Motherhood' (Indie). Sex
film replaces musical stock and
first-run pictures. Sensationally
advertised. About $3,000 Indicated,
fair. House* expected to close for
summer after this run.
Lyric (Publlx) (1,300; 20-25)—
'Let 'Em Have If (UA). Corking
picture for this house and headed
for a good $2,300. Last week, 'Great
Hotel Murder '(Fox), $2,000, okeh.
Uptown (Publlx) (1,200: 23-35)—
'JUfe Begins at 40' (Fox) and
'Reckless' (MG). Pretty fair $2,200
in prospect. Last week, 'West
Point of Air' (MG), $2,000, fair.
Grand (Publlx) (1,100; 15-26)—
'Mississippi' (Par), second loop run.
Around $1,200 in sight, light. Last
week, 'Buggies' (Par), second loop
run, $1,600, pretty good.
Aster (Publlx) (900; 15-25) —
'Devil Dogs' (WB) and 'Sequoia'
(MG), second loop runs, split.
Should get pretty good $1,000. Liast
week, 'Little Colonel' (Fox) and
'Car 99' (Par), second loop runs,
and '10 Raise' (Fox), first run, split,
$700, fair.
Sam Taylor Freed
By Roach in Dispute
HoUywood, M?.. 28.
Sam Taylor and Roach .settled
their tliree-picture contract wiili
two still to go. Director objected to
films lined up for him as being too
much slapstick and not in line v,'nh
type he's handled.
His next was to have lioon
'Honesty Rackets,' ribbing (i-.Uon
cycle. Taylor is taking a iwo-
month vacation before mokipK an-
other studio connection.
Wednesday, May 29, 1933
P I C ¥
E GROSSES
VARIETY
Pix Scarcity Forces Hold-Overs
In Loop; Oriental s Best at 18G;
% Girr $29,000, tas $20,01
Chicago, May 28.
(Bait Exploitation: Chicago)
Buelnesa continues on even keel
this week with only a couple of
houses delivering anything of par-
ticular comment. Run houses are
holding over following clean-cut
starts the week previous. Mae
"VVest will make its three weeks
easily at the Roosevelt and 'lies
Mlserables' will run neck and neck
iat the United Artists.
All houses wherever possible are
stretching their runs due to a real
scarcity in product. B. & K. forc-
ing runs throughout and shifting
many flickers from the key houses
to hold-overs In the Apollo and
Garrlck. ItKO Palace Is In a se-
rious- jam on product and next week
goes Into the open market for a
Paramount picture, 'People Will
Talk.' Palace has been getting by
on two products so far, Radio and
Universal, with the latter company
having supplied some 16 pictures
already this season.
Chicago and Palace are doing just
fair business this week despite pre-
screening certainty of socko busi-
ness, the former with 'Our Little
Glri' and the other with 'Break of
Hearts.' Chicago has been running
In the dumps for some time and
little seems to help It despite every
angle. Has clipped down sharply
on the nut and trying to clear by
skimping, especially on the stage.
Better business than average Is be-
ing turned in by . the Oriental and
the State-Lake, the former with a
powerful stage line-up of the Three
Stooges, Flfl D'Orsay and Mary
Sunde,' the burlesque stripper.
Tie-ups on Rosemary Ames, local
society woman, were the basis of
some fine exploitation on 'Our Little
Girl' by Arch Herzoff for the Chi-
cago.
Estimates for This Week
Apollo (B&K) (1,200; 25-85-&6')—
•Mark of Vampire' (MG). In the
alley. Pictures in this house lately
have been such as to have ruined
the public's confidence in the the-
atre. House needs a string of not-
ably good pictures in order to save
It. And with product scarce, this
house represents a serious worry.
Under $3,000 on the first week for
this one which went in in a hurry
to replace the yanked 'Devil Is
Woman" (Par). 'Scoundrel' (Par)
■et to follow
Chicago (B&K) (3,940; 86-55-76)
— 'Our Little Girl' (Pox) and stage
show. Business Is off here and
nothing seems to help. Cash money
prize nights at all nabes undoubt-
edly, hurting the loop. Maybe $29,000
here, good but not what such a
picture should do normally. Last
week 'Reckless' (MG) wobbled
towards the finish to garner meek
$26,300.
Garrlck (B&K) (900; 26-35-65)—
•Reckless' (MG). Holding over from
Chicago should do around $3,000,
good enough here. House gets fine
breaks through its holdover of key
pictures. Last week 'G Men' (WB)
was in niftily at $4,800.
Oriental (B&K) (3,200; 25-35-40)
— 'Casino Murder Case' (WB) and
vaude. No question of business this
week which zooms up into }iey-hey
figures after weeks of desuetude.
Combination of screen and stage
wallop Irresistible and the register
clicks away to bang-up $18,000. Last
week was pitiful at $11,100 for 'Mac-
Fadden's Flats' (Par).
Palace (RKO) (2,600; 25-35-56)—
'Break of Hearts' (Radio) and
Taude. Gus Arnhelm band head
lining, Good week but nothing to
what was expected. Maybe $20,000,
okay, Last week was heartbreak
house at $14,500 for 'Werewolf (U)
Roosevelt (B&K) (1,500; 25-35-
B5-65)— 'Goln' to Town' (Par) (2nd
week). Will stick above $11,000, fair
enough- on holdover. Last week
was powerful on opener at $17,300
In Callente' (WB) to follow.
Stato-Laka (Jones) (2,700; 20-25-
S6-40)— 'Mr. Dynamite' (U) and
vaude. Perks this week to $11,000
good. Last week 'Behind Green
Lights' (Mascot) oft to $10,100.
United Artiata (B&K-UA) (1,700
«5'-46-65)— 'Mlserables' (UA) (2nd
week). Win hold above fine $13,000
currently after turning In socko
$19,300 last week. Getting power
ful all-around play. 'Let "Em Have
It' (UA) to replace In about two
more weeks.
B'HAM DOLDRUMS
iz Only Fairish) 'LittU Girl' Goes
Under
Birmingham, May 28.
(Best Exploitation: Alabama)
Eu.sincss stagnant this week with
exception of Alabama with 'Little
Girl.' Latter doesn't conic, up to
expectations, slated for slide about
mid-week. 'Marietta' eniled two
ivfteks' run at Ritz with a nice roll.
\>ry itnle in the way of .b.'vlly
at Alabama or elsewhere this week.
The usual stuff made up the adver-
tising menu.
Estimates for This Week
Alabama (wilby (2,800; 30-35-40)
—'Little Girl' (Fox). $7,000 good.
Last week 'Town' (Par). $8,000,
still better.
Ritz (Wllby) (1,800; 26)— 'Riche-
lieu' (UA) $3,000, fairly good. Last
week 'Marietta' (MG). Second
week, $3,500.
Empire (Acme) (1,100; 25) —
'Devil* (Par), $2,500, fair. Last
week 'Black Fury' (WB). $3,000.
Strand (Wllby) (800; 25)— 'Har-
rington' (MG). First new cycle
gangster, $1,600, fair. Last week
'Vampire* (MG). $1,600.
'Flame' Extinguished
By Raps, Holdovers
Best in Kansas City
Kansas City, May 28.
(Best Exploitation: idland)
Grosses will be down this week,
as 'G Men' at the Mainstreet, and
Mae West at the Newman, both
holdovers, got their big returns the
first week. 'Flame Within,' the
Midland's feature, is having hard
sledding as papers gave it a terrible
panning, after a nice opening.
Fox Uptown, three miles from
the main stem, has 'Little Girl' and
opened big, with the picture likely
to stay a couple of weeks, though
horse races at Riverside, just
across the river, are cutting into
matinees.
Publicity nod goes to the Mid-
land, with Its big street flash fur-
nished by the MGM traveling stu-
dio, and accompanying caravan,
parked In front of the theatre, and
which h£ia been given hours of time
on several radio stations. In ad-
dition theatre had a 'Flame Within'
dance contest at Fairyland park;
huge banners on news distributing
trucks, personal announcements to
some 850 doctors, stressing the
medico angle of .the picture, co-
operative newspaper ads with a
large department store, and another
tieup with a store thalt used stills
of stars in fourteen of Its depart-
ments.
Estimates for This Week
Mainstreet (RKO) 3,200; 16-25-
40)— 'O Men* (FN). Second week
and going swell. Picture has been
given great publicity, and local
angle of some of the action has
been powerful aid. Expected to
wind up with around $7,600, good
after $13,600 the first week. Great.
Newman (Par) (1,800; 25-40)—
•Town' (Par). Management advises
that the picture will be held for a
IG-day run and that the last nine
days win show close to $9,000, good,
a:fter $17,000 the first week. Very
big.
Midland (Loew) (4,000; 16-25-40)
—'Flame Within' (MGM). Opened
just fair, then the reviewers gave it
both barrels and the boot, which
just about finished it. Will be lucky
to show $8,000, light. Last week
'Mlserables' (UA). Muchly praised,
but not helped a lot, and wound up
with $9,500, fair.
Tower (Rewot) (2,200; 25)— 'Party
Wire' (Col) and stage show. Regu-
lar trade holding up very well and
with the heavy week end play and
steady click the last four days will
tally up near $7,500, good. I^ast
week 'Mr. Dynamite' (U), and stage
show $7,000, good.
Uptown (Fox) (2,040; 25-40)—
'Little Girl' (Fox). One of the
naturals for this big residential and
the Saturday opening was capacity.
Looks like near $7,000, big. Last
week 'Baboona' (Fox), $2,700, poor.
GALS OWN NEWARK
West and Harlow Best B.O^
'Informer' O.K. Too
Newark, May 28.
(Best Exploitation: Proctor's)
The succession of clear days has
been mitigated by the fact it has
stayed cool but now that It is turn-
ing warmer hope for anything ex-
cept the super-supers is gone. As
It is, Mae West will take plenty at
tile Newark, maybe $14,000, but
nothing else will do better than
break c^vcn. Most will change bills
Tliursda> for the holiday.
For 'Break of Hearts,' Proctor's
has taken every available window
and Is getting Hepburn tied up
with modern clothes.
Estimates for This Week
Branford (WH) (2.960; 15-05)
'Dinky' (W'U) and 'V.figahond i^any'
(MG). HoUi« .six dfiy.s to a merely
fai.- .?'!,500. Laf;t v.wk 'FranUcu-
?("! ' (U) and y\:ny .Taiio's Pa'
(FN) fell off badly after a great
opening . to $12,000, but plenty
profitable.
Capitol (WB) (1,200; 15-25-35-
40) — 'Reckless' (MG) and 'Air
Hawks' (Col). Probably plenty here
for 'Reckless' anyway and if it
takes only six days should garner
$3,000. Last week 'Mississipni'
(Par) and 'West Point of Air' (MG)
poorly, but much better than lately
at $3,900.
Little (Franklin) (299;. 35)—
'Huszarszelem' (Danubian). Trying
Hujigarlan for four days on a deal
with the film owners where the
house can't lose. Irish film 'Nora
O'Neale' goes in Tuesday. Present
engagement about $600, nice if it
goes that far. Last week 'Kocha
Lubl Szanuje' (DuWorld), okay at
$800.
Loew'a State (2,780; 15-75)—
'Mark of Vampire' (MG) and vaude.
Starting weakly but building, per-
haps $12,000. Last week 'Richelieu*
(UA) took enough red for the house
at $12,000.
Paramount- Newark (Adahis-Par)
(2,248; 15-99)— Goln' to Town'
(Par) and vaude. Best In town,
but not so hot at $14,000. Last
week 'Stolen Harmony' (Par) okay,
but not startling at $11,000.
Proctor's (RKO) (2,300; 15-55)
'Informer' (Radio) and '$10 Raise'
(Fox). On eight days will be close
to $10,000, quite okay. Drew raves
from pre&B on 'Informer.' and draw-
ing steadily for that film. Last week
'Daring Young Man' (Pox) and
'Small World' (Fox), good enough
on six days at nearly $8,000.
Terminal (Skouras) (l,900; 15-
26-40)— 'Life Begins' (Fox) and
'Cowboy Millionaire' (Fox) with
'Death Flies East' (Col) and
'People's Enemy' (RadioT, split.
Takes only six days, but with the
Rogers draw on the first half should
do well enough on about $3,000.
Last week 'Little Colonel' (Pox)
and 'Sunset Range* (FD) with 'In
Spite of Danger' (Col) and 'Sweep-
stakes Annie' (Radio) bad as ex-
pected at $3,000.
Thermom Up. B.O. s Down in N. Y.;
'Escape' $80,000, Good, with Cap
Only Around $32,000 in DuU Week
FRISCO GOES TO
TOWN FOR MAE
WEST.24G
San Francisco, May 28.
With the exception of Mae West
at the Warfield, pictures are doing
just ordlnairy business In Frisco.
Golden Gate and Paramount In run-
ning for second money, only fair.
Orpheum has added Jay Clarke,
mentalist, to brace business. Geary
closed with "Les Mlserables* Satur-
day (25). Picture, after being
horsed around as roadshow with
grind tendencies, now slides Into
United Artists on Decoration Day,
with only four-day clearance be-
tween $1.10 top and 40c.
Close of Tanforan track Saturday
(25) may be of some help to film
situation, but new headache Is ar-
riving with passage by state legis-
lature of bill permitting parl-mutuel
betting on the greyhounds. Bill pro-
vides local option by counties, and
Frisco county is likely to go dogs,
with present money going across
bay to Alameda and down penin-
sula to San Mateo.
Estimates for This Week
Clay (Roesner) (400; 35)— '"Volga
Song' (Amkino) and- 'Song of Hap-
piness' (Amkino), repeat, split.
Looks like nice $1,200. Last week
(2d) of 'Don Quixote' (London) all
right at $1,000.
Embassy (Cohen) (1,460; 25-36)
—'My Heart Is Calling' (GB) (3d
wk). Holding on oke at $3,000.
Last week $3,400. Low nut on house
makes pic look good for run.
Fox (Leo) (5,000: 25-40)— 'Ijiddle'
(Radio) and 'Vagabond Lady' (MG).
Not too hot $7,000. Last week, 'La-
dles Love- Danger' (Fox) and
'Dinky' (MG) Just so-so at $6,500.
Geary (1,570; 65-83-$1.10)— 'Mlse-
rables' (UA) (2d week). Closed to
a poor $4,00<>. Moves to UA at pop
prices. Last week better at $5,500,
but roadshow stunt was a big dis-
appointment. Picture badly handled.
United Artists running a trailer for
month on picture before execs de-
cided on roadshow policy, and crowd
just waited.
Golden Gate (RKO) (2,850; 30-35-
40)— 'Nit Wits' (Radio) and staRe
show. All good at $13,500. Last
week "Village Tale' (R.;idlo) ond
.stage show so-so at $11,500.
Orpheum (F&M) (2,660; 30-35-40)
— 'Werewolf (U) and 'Millionaire
Cowboy' (Fox) (2d week) plus Jay
Clarke, mentalist, on stage. Look
for pretty good $7,500. Last week all
right at $9,000.
Paramount (F-WC) (2,750; 30-35-
40)— 'l-'lame Within' f.VIG) and
'Daring Young Man' (Fox). Safe
enough at $10,000. La.st wfiftlc a
washout at under SC.OOO for 'Deyll
]H a Woman' (I'ar) and 'Peoplo WW]
Talk' (Par).
St. Francis (K-WC) 0,470; 30-35-
40^— 'G .Mf.-n' (\VH) (Stii-last week).
(i()<)<i \>\y, at $4,100. Last wpflc nlcf-
:H $n,5')0.
United Artists (T'A) 'T)ujr.rU-r in
thf )Ca.«t' (L'A). A timp marker until
Mlserables' comes In. Might do
$3,500 m six days. Last week (third)
of 'Let 'Em Have It' (UA) got by at
under $4,000.
Warfield (F-WC) (2,670; 35-40-55)
— 'Goln' to Town' (Par) and stage
show, with Walt Roesner's music
and girl line. Tops the town, looks
like a nice $24,000. Last week 'In
Callente' (WB) nice at around
22,000.
Win Rogers, West
Neck V Neck, HG,
In Cleve., Nice Biz
Cleveland, May 28.
(Best Exploitation; State)
Abnormally long winter season
has tired show-goers in Forest City,
cutting drawing power of biggest
flicker names, though low tempera-
ture still helps box-oflflces.
Mde West copping the cream with
'Goln' to Town' for Loew's State,
partly because of bang-up publicity.
'Black Fury' slipping at RKO
Palace, too heavy for this time of
season. What natives want now is
louder laughs, indicated by packed
houses at Hipp, where Will Rogers
in 'Doubting Thomas' is giving Mae
West a close run for top money.
Paradoxically, 'Les Mlserables' is
yet getting good money In second
hold-over week at StlUman.
Estimates for This Week
State (Loew's) (3; 750; 30-35-40)-t'
'Goln' to Town' (Par). Ballyhooed
like a circus, started out like a
house on fire, headed for around
$17,000. Last week, 'Mlserables'
(UA) yanked in $16,400.
Palace (RKO) (3,200; 30-40-60)—
'Black Fury' (FN). Slow opener.
Lack of stage show may keep it
down to about $10,000 on short-week
run. Last week, 'It Happened in
New York' (MG) and Guy Lom-
bardo, a nice $15,700.
Hippodrome (WB) (3,529; 30-40)
— 'Doubting Thomas' (Fox), Good
diversion and sold right. Set for a
sweet $16,500 and perhaps better.
Last week 'Our Little Girl' (Fox)
got $10,500, which wasn't bad.
Allen (RKO) (3,000; 25-40)— 'Our
Little Girl' (Fox). Shifted from
Hippodrome for second week, looks
like it will bag close to $6,000.
Much better than last week's 'G
Men' (WB), $3,680.
Stillman (Loew's) (1,872; 25-35)
— 'Mlserables' (UA). Second week,
transferred from State. First week's
sensational campaign should carry
it along to a neat $6,000. Last week,
'McFadden's Flats' (Par) just fair
with $3,400.
low $8,500 FAIR,
SEAHLE HAS 2 H.O/S
Seattle, May 28.
Sensational biz of 'G Men' decided
Hamrick to extend the 2-weeks run
ac Orpheum by shooting the pix
over to the Mu.sic Box. Thus this
one Is duplicating 'Marietta,' which
did 2 week at Fifth Avenue and
then 11 more days at Paramount,
both Evergreen spots. 'Mlserables'
Is oke at the Blue Mouse and holds
Into second week.
Increased ad space for 'Goln' to
Town,' but no special exploitation
stunts mark okay opening for Mae
West at the 6th. ' Orpheum using
strong ad campaign for 'Black
Fury.' The press men helped 'G
Men' go places. So did the title.
Thl.s week marks close of vaude
at Orpheum, leaving Rex the only
spot In town with class vaude at-
tempt. House Is using liberal news-
paper space and stands In a way to
cash In.
No one, has figured out any ex-
ploitation 'worthy of note this week,
lixcellent weather is making folks
think more of the outdoors. Grey-
hound racers are having a test case
ill nourt and threaten to reopen
Playland track.
Estimates for This Week
Blue Mouse (IIamrlc1<) (950; 27-
37-42J— '.Miserable?!' (O'A). Press
and public favorable, going into
.•second week for Indinated $5,000,
good. Last week same film, big $7,-
.''011. best In long while.
Coliseum dOvergreen) (1,800; 21-
'.','}) — 'One More .Spilng' (Fox) and
'I'impernpl' (UA). Dual, expect fair
S:! .'nil. Last week 'Lily' (I'ar) and'
Point' fMG) big $4,300.
. 5lh Ave, (lOvergreen) (2,400; 27-
:'.7-lL') — "i'own' (Par). Mao goe^ ao-
( i'-tv pl''>ye(l up In ad.«. getting re-
fill!.'; ffji- about $8,500. Fair, liiit
slow p.nep for M.oe. Last werk 'I'rl-
(Best Exploitation: Cap)
First warm weather, which with
day light saving always hurts, ar-
rived over the weekend in New
York. Theatres Immediately felt
the summery temperature Sunday
with people flocking away from
Broadway. Thursday, holiday (30),
can help, or hurt some more.
'Escape Me Never' is showing the
fastest foot among the new entries.
Film will mount to $80,000 at the
Music Hall in spite of sunshine sot-
backs.
Strong stage name array of Eve
LeGalllenne, George Jessel, and
Gertrude NIesen helping the Capi-
tol with 'Girl from 10th Ave.,' but
looks a moderate $32,000. 'Mr.
Dynamite,' tenanting the Roxy, will
be $26,000 tops. It's the only other
new picture on the street.^ 'Let
'Em Have It' comes into the Rlv
this morning (Wed.) in time for
Decoration Day scale, after five
weeks'and four days of 'Mlserables.'
Latter picture could stay longer but
for commitments, UA wanting to
get 'Let "Em Have It' rolling. With
this one Rlv drops Its a.m. price
from 40c. to 25c.
This week, its fourth, 'G Men' will
hit $27,000 at the Strand. While
'Goln' to Town' at the Par, being
forced to five weeks, will get about
$20,000 on its third lap.
Best exploitation of the week goes
to the Capitol which had the aid of
Warners on 'Girl from 10th Ave."
House -ot to work on its stage
show, also, and received a good
deal of publicity, especially on the
LeGalllenne booking.
Estimates for This Week
Capitol (4,620; 35-75-85-$1.10) —
'Girl From 10th Ave.' (WB) and
stage show. Eve LeGalllenne, Georgt
Jessel and Gertrude Niesen on
stage. On way to moderate $32,000.
Last week 'Age of Indiscretion'
(MG) and Rudy Vallee on stage but
$25,600.
Mayfair (2,200; 35-55)— 'Shot in
Dark' (Ches) (2d week). Holdover
into second week means nothing as
picture got only $4,000 first seven
days ending Monday night (27).
House going to Loew under 10 -year
deal neurlng consummation.
Palace (1,700; 35-50-66)— 'In-
former' (Radio) and vaude. May go
over average to hit $10,000 or so.
Last week 'Scoundrel' (Par) a little
off, just under $9,000.
Paramount (3,664; 25-35-65-75-85)
—'Goln' to Town' (Par) (3d week).
In for five weeks and forcing run.
About $20,000 this week (3d). Sec-
ond week just under $26, COO, pretty
good.
Radio City Music Hall (5,989; 40-
C0-85-99-$1.10) — 'Escape Me Never'
(B&D-UA) and stage show. Will
hit good $80,000. Last week 'Break
of Hearts' (Radio) gasped its way
to $60,000.
Rivoli (2,092; 25-40-65-75-85-9'J) —
'Mlserables' (UA) (6th week).' On
final four days $10,000, still show-
ing strength. 'Let 'Em Have It*
(UA) opens this morning (Wed.)
with morning price (to 1 p.m.)
dropping from 40c to 25c. Fifth
week of 'Mlserables' was $25,200.
Roxy (5,886; 25-35-65)— 'Mr Dy-
namite' (U) and stage show. Not
above $26,000, but this okay. Last
week, second for 'Frankenstein,*
(U) $25,200.
Strand (2,757; 25-35-55-76-85-99)—
'G Men' (WB) (4th week). Cagnoy
starrer still town's favorite, current
week (4th) auguring stout $27,000.
Third week was $33,800. Hou.so
brings In 'Oil for Lamps of China'
(WB) night of June 6.
State (3,450; 35-55-75)— 'Riche-
lieu' (UA) and Earl Carroll's 'Vani-
ties' unit. About average, $18,000 or
so. Last week just under $25,000,
big, on 'Black Fury' (WE) with
Alice White on personal.
vate Worlds' (Par), .ild for women,
but no jell, $6,700, mild.
Liberty (J-vH) (1,900; 10-16-27)
—'Party Wire' (Col) and '.Swell
Head' (Col) dual, anticipated $3,-
200, slow. Last week '.Silver C^reek'
(U) and 'Love You' (Col), dual, $3.-
700, fair.
Music Box (Ffamrick) (900; 27-
37-42)— 'G Men' (WB). Moved over
a.M hot relea.Me from Orfiheura, prom-
ising $2,800. Slow, with previous
two weeks getting gravy. Last week
'Dance' (WB), $6,000, good, but
giving 'G Men' third week Instead of
2nd for 'Dance,' as hopeful of get-
ting more.
Orpheum (Hamrlek) (2,700; 27-
37-42)— 'Black Fury' (WB) big bill-
ing, vaude for final week, indlci-
llons $S,200. good. Last week 'G
Men' (WVj), 2nd week, great at
$.S.K00.
Paramount (l-;vevureen) (o.lOd;
;;7-.'i7-4:)--'Ofvir (par) and 'Vaga-
bond I.fidy' f.MCl, Tnial, with hi
billint? lor iJietrich. Rxp«'ctcd $5,-
500, fair. T^nst week 'Marietta'
f.Mf;-). -K'-lil 11 iliiys. $5,:!i)ii for 7,
'.villi iT 500 iol;il goo
10
VARIETY
PICT
E GROSSES
Wednesday, Moy 29, 193.>
Whiteman and West Clutching
Capital, Others Just Average
Washington, D. C, May 28.
(Best Exploitation: Patac«)
•Goln' to Town' at Palace and
Paul Whiteman on stage at Earle
are grabbing off the best- business
of all houses this week. Other plx
»re only average and doing aver-
age Intake.
Loew's Palace drum-beaters used
fcag of tricks ballyhoolng Mae West
film. Fleet of 10 autos cruised
town with placards offering free
rides to 'Goln* to Town.' Passengers
brought to theatre. Busses also'
carried streamers. Local grocery
chain distributed paper shopping
bags carrying ballyhoo copy. Four
illfCerent contests ran In local dallies
connected with plx and handbills
distributed at several public gath-
erings. All this topped by special
midnight show day before opening,
'With plenty of build-up and advance
art breaks In all dallies.
Attempt by Warners . to revive
•42nd Street' at Metropolitan proved
cold turkey. 'G Men' shoved In
after three days of no business with
musical. Latter plx had played
Earle two 'weeks before.
Estimates for This Week
Fox (Loew) (3,434; 25-35-60)—.
Indiscretion' (MG), Only fair
business with support from Myrt
arid Marge on . stage not up to ex-
pectations. 310,000, If Thursday
holiday crowds good. Last week
•Little Girl" (Fox). Swell $24,000.
Earle (WB) (2,424; 25-35-40-60)
— 'Harmony'. (Par). Poor notices.
Paul Whiteman on stage credited
with bringing In nice $18,000 for
six-day stay. ' Last week 'Black
I'ury' (WB). Fair at $15,000.
Palace (Loew) (2,363; 2C-35-60)—
•Town" (PaiO. Claiming lion's
ehare of town's biz on press raves
and big build-up. Expect $20,000
wltli holiday lielpfng out. Last
week 'Mlserables' (UA). Satisfac-
tory repeat at $7,500.
Keith's (RKO) (1,830; 25-35-60)—
•Vi'erewolf (U). Mudh better than
expected. Estimate big $6,500 for
six days, since new plx coming In
Thursday. Last week 'Have It'
(UA). Plenty oke at $8,000;
Metropolitan (WB) (1,853; 25-40)
— '42nd Street' (WB). Refused to
be revived. Replaced with 'G Men'
(WB) after three low days. May
get $4,000 for week, with full credit
to latter. Last week 'Laddie'
(Radio). Not had $1,500..
Columbia (Loew) (1,263; 25-40)—
•Marietta' (MG). Still holding up
nicely in third week. Expect $5,200,
considered biij. Last week, same
111m did $7,000.
Belasco (Radin) (800; 25-35-50)—
tJnflnlshod Symphony'. (GB). Slow
Rtart, but may build. Estimate
$1,200. Last week 'Little Friend'
(GB). No better at $1,000, six days.
'Devil' (Par) and 'Behind Green
Lights' (Mascot) ; principal picture
a bit too ritzy for the rabble; looks
like average biz at $7,000, Last week
'Goln' to Town' .(Par) playing on
single feature bill and garnered e
nice $11,200, but lowest Mae West
has grdssed in this town.
RKO Albee (2,600; 16-26-40)— 'In-
former' (Kadlo) and 'Cash.' Picture
not sold properly in ads, though
plenty of Irish people In these i>arts.
Unless there's a switch later gross
not going to cross $6,000; off. Liast
week 'Have If (UA) and 'Chasing
Yesterday' (Radio) oke at $7,300.
Fay's • (2,000; 16-25-40)— 'China-
town Squad' (WB) and vaude;
though the only spot In town now
playing vaude, and comments are
good concerning show, biz Is oft;
opening indicates not much more
than $7,000. Last week 'Mutiny
Ahead' (Maj) slightly better at
$7,800.
RKO Victory (1,600; 10-16-26)—
'Star of Midnight' (Radio) and
'Fighting Shadows' looks like $1,060,
split. Last week 'Runaway (jueen'
(UA) and 'Border Guns,' split, so-so
at $700,
LOMBARDO, 20G,
aY FOR CINCY
PROVIDENCE BLUES
liirloy, $8^800, Tops— Shutters for
Two J4ouses
Providence, May 23.
(Best Exploitation: Loew's)
Biz has taken a nose-dive and,
generally, the entire picture is a
dark one. There are a couple of
stands doing fairly well, but as d
whole grosses are going to be pretty
well below average. Film iJroduct
not so bad, but the natives are not
Just buying.
Virtually every stand along the
main stem Is working on a week to
week 'basis, .something that hasn't
happened before. Indications .are
that several houses will put up the
shutters during the summer, if
necessary. At least two spots are
expected to close within a couple of
weeks, and unless the outlook
bi'lghtens others may follow.
Exhibitors have plenty of op-
posish. Weather dandy and amuse-
ment parks wide open. Shrine circus
Is in full sway. Gorman's circus
plays two performances Memorial
Day, and in addition there is wres-
tling at the huge R. I. Auditorium.
One bright spot this week Is
Shirley Temple at the Majestic. The
others are pretty well petered out.
'Informer' at the Albee opened
pretty tepid, despite a slew of un-
Bolicited stuff from the newspapers
and nice comment.
Loew's State won the exploitation
laurels hands down this week, as
no one else made any effort at bal-
lyhoo. There were a couple of de-
partment stcSre tieups, and the usual
distribution of paper around town.-
Estimates for This Week
Majestic (2,200; 15-25-40)— 'Little
Girl' (Fox) and 'Daring Young Man'
(Fox). Havlug no difficulty at all
In leading this week. Gross should
be at least $8,800; nlc-. Last week
•G Men' (WB) and 'Dinky' (WB).
Not so bad' at $6,200 for second
Week.
Loew's State (3,200; 15-25-40)—
Indiscretion' (MG) and 'Harring-
ton' (MG); plenty adverse criticism
on this one, opening off and gross
won't be much over $7,600; tepid.
I^ast week 'iMlserables' (UA) was
nice at $10,500, thriving mostly on
cvnnlng biisine.s.s.
Strand (fnd) (2,200; ]B-;.'5-40) —
Cincinnati, May 28.
(Best Exploitation: Palace)
Biz holding its own In face of
heavy opposlsh, combo take . of
downtown houses being on heels of
that for last week, when the Shu-
bert flnaled for the season. Coun-
ter attractions Include night ball
games by Reds, start of 37-day race
meet at Latonia, opening of Coney
Island and Zoo, and vl§it by the
Sheesley carny for 2 -week stand.
It's the first carny here since 1929.
Palace is far afront with $20,000
on 'Indiscretion' plus Guy Lombardo
band and vaude. Best straight
screen trade for 'Flame Within' at
Albee with $11,000. Keith's is
above usual' with 'Callente' at $5,-
500. Lyric and Capitol second-
weeking with 'Goln' to Town' and
'Little Girl' for acceptable figures,
'Mlserables' light in third week at
Grand.
Guy Lombardo was arted with
news yarns in the dailies for only
outside p. a.. bid by RKO press lads.
Estimates for This Week
Palace (RKO) (2,600; 35-42-55)—
'Indiscretion' (MG), Guy Lombardo
ork and three acts. Air plugger all
the way for $20,000. Last week
'Little Girl' (Fox), $13,500, oodles of
ahs.
Albee (RKO) (3,300; 35-42)—
'Flame' (MG). Ann Harding the
angle, crix cold on plot, credit star
with valiant effort. Maybe $11,000,
fair. Last '\veek 'Town' (Par),
$13,600, all right.
Keith's (Hbson) (1,500; 35-42)—
'Callente' (WB). Dolores Del -Rio
and Pat O'Brien magnet for $5,500,
good. Last week 'Dinky' (WB).
Jerked after four days for which
take was a sad $2,100, and $1,500
on first three days of 'Caliente.'
Lyric (RKO) (1,500; 26-30-40)
'Town' (Par). Switched from Albee
for second week, $6,000, okay. Last
week 'Frankenstein' (U), 2d wk.,
$4,000, nice, following $12,600 on
first at Palace.
Capitol (RKO) (2,000; 3^-42) —
'Little Girl' (Fox), 2d wk. . Trans-
ferred from Palace, $5,fl|P0, nifty.
Last week 'Mlserables' (UA), 2d
wk., $4,500, disappointing after $13,-
500 in first seven days at-Albee.
Gratid (RKO) (1,200; 25-30-40)—
.'Mlserables' (UA), .Sd downtown
wk., $2,200, lowest mark for house
In months. Last -week 'Thin Man'
(MG). Revival. $3,000, dandy.
Family (RKO) (1,000; 15-25) —
'Fighting Shadows' (Col) and 'Shot
in Dark' (Ind), separate, $2,400,
normal. Last week 'Harrington'
(MG) and 'Eight Bells' (Col), $2,-
200.
Strand (Ind) (1,200; 15-20-30)—
'Gigolette' (Radio), $1,400, average
Last week, 'Green Lights' (Mascot),
Dittoed.
makes all three downtown first runs
showing double features.
At other houses It's normal weeks
with 'Informer' at the Brandeis
getting strong critical notice, but
only average patronage. At the
Orpheum 'Glaas Key' and 'Night at
the Rltz' the offerings.
Weather which has dogged thea-
tre men all month with rain has
eased oft to allow some sunny days,
but rain still very much In the at-
mosphere. Figure -would rather
have the moisture than the dust
storms which blow up when coun-
tryside gets dry.
Strike of tram operators con-
tinues with situation reaching cli-
maxes intermittently with bombings
and other small violences. Jitneys
yet running unimpeded, but city
council attempting to work out some
system of licensing, taxing and pro-
tecting riders. Any such ordinances
liable only to eliminate great num-
ber of Jitneys and make circum-
stances for the public more acute.
Last week was bully for all houses
with record weeks at the Omaha
and. Orpheum; It was Mae West
who did It at the Omaha, but even
she was far surpassed by Shirley
Temple at the Orpheum. Brandeis
was some over average, single fea-
turing 'Black Fury.'
Omaha theatre In a tie-up with
the Bee-News for an advance show-
ing of "Let 'Em Have It' to benefit
the paper's free milk and Ice fund
overshadows on exploitation.
Estimate* for This Week
Orpheum (Blank - Trl - State)
(2,976; 25-40)— 'Glass Key' (Par)
and 'Night at the Rltz' (WB)
double. . Average week, these two
only six days move out for a
Decoration Day opening. Six days,
$7,000. Last week Shirley Temple
made It a contest with herself
vying for a new record, but missed
by a few hundred. Still top money,
and seldom seen. 'Our Little Girl'
(Fox) dualled with ;Baby Face Har-
rington' (MG) Just "undtir $11,000,
grand.
Omaha ( lank-Trl-State) (2,100;
26-40^— 'Goln' to Town' (Par) held
over with 'Naughty Marietta' (MG)
brought back for a rerun as dual
partner. Five days and then give
way to a Decoration Day opening;
short run may reach $5,000, good.
Last week Mae West showed her
heels from the start and serit the
house off to as good a week as It
has had since being made over;
$8,500 fine business.
Brandeis (Slnger-RKO) (1,200;
26-36-40)— Informer' (Radio) and
'Mary Jane's Pa' (FN) double.
Critics ''going for the first feature
strong, and draw is from the more
classy and limited clientele; aver-
age at $3,900. Last week a bit
stronger with 'Black Fury' (FN)
single. Local strike situation may
have helped some; good at $4,300.
OMAHA 100% DUALS
All on Short Weeks, for Decoration
Day— 'Glass Key' $7,000
Omaha, May 28.
(Best Exploitation: Omaha)
Omaha Into the limelight with
holdover on 'Goln' to Town,' which
will give It a 12-day run. Satur-
day house brought In 'Naughty
Marietta' for a rerun and partner
for the West film giving the house a
strong bill. First Ume Omaha has
shown double feature bill since it
reopened under the new name, and
sticking to the policy for a tenta-
tive few weeks, Backing up of prod-
uct and no otron.!'' single feature
available respnnpihle for this;
Baltimore Shuns 'Em So MerrOy
Both Hephurn, Rogers Take Sock
Hotel St, George, with broadcast via
WMCA, netted Fox some publicity
for current flicker.
Fox, hit by price -war, continues
operation after suitable deals niade
with stagehands and musicians, who
up to today (Tues.) were not agree-
able to concessions over summer.
May also cut prices. Faced closing
this Thursday night (30).
Estimates tor This Week
Paramount (4,000; 25-35-60)— 'G
Men' (WB). 2d week. Will do dandy
$17,000. Last week $28,600, estab-
lishing a new record for house under
straight picture presentation policy.
Likelihood of third week.
Fox (4,000; 25-35-50)— 'Thunder'
(UA) and stage show. Looks like
an unimpressive $13,000. Last week
■Jim Burke' (Col). $12,000.
Albee (3,600; 26-35-50)— 'Informer'
(Radio) and vaude featuring Three
X Sisters. Lukewarm $14,000. Last
week 'Scoundrel' (Pai-) $16,000, fair,
Loew's Metrojjolitan (2,400; 25-36.-
60) — 'Vampire' and vaude featuring
Al Slegel and Carolyn Marsh. Should
do in region of $14,000, satisfactory.
Last week 'Indiscretion' (Radio)
$15,000.
Strand— 'My Heart',,and 'Night at
Rltz' will produce unexciting $4,500.
Last week 'Devil' (Par) and 'Party
Wire,' $6,000, oke.
KIDNAP PALL
OVER TACOMA
liserables' Holds Up,
laddie' $7,000 Tops
Band-Seized Denver
Denver, May 28.
Opening of Lakeside Amusement
park put a crimp In Siiturday night
theatre crowds, Herbie Kay band
playing at Lakeside, being center of
'attraction. More than 15,000 paid
admissions to the park, and the
dance floor was packed practically
solid.
Elltch Amusement park, which
has been open a few weeks, had
more than 10,000 paid Saturday
night, with Isham Jones the draw.
'Mlserables,' with $3,000, Is good
enough In its third weelc at the
Aladdin to go to the- Broadway for
an extended run Thursday. '(3otng
to Town,' second week, hit $4,000
average at ' the Denham. 'Black
Fury' was pulled after five days to
fair business, around $5,000, at the
Denver, and set into the Paramount
for two or three days and $1,600, to
iget the Paramount back to a later
opening.
Orpheum really did this week's
business of the town with 'Laddie,'
matinee and night crowds holding
up all week for a good $7,000.
'Let 'Em Have It' is fair at Para-
mount with $4,000.
'G MEN' 17G, 2ND WEEK,
CONTROLS BROOKLYN
Brooldyn, May 28,
(Best Exploitation: Fox)
Crowds continue to flock to the
Paramount, where 'G Men' is in
second week. Biz in region of $17,-
000, splendid In anybody's language.
Majority of ads of downtown thea-
tres appearing in the local dailies
look like, income tax returns, what
with new price scales taking ace
billing over pictures,
Fox has 'Thunder In the East'
playing to mild audiences. Ex-
ploitation Involved a stunt calling
for appearance of local Veterans of
Foreign' Wars' In parade through
Boro Ha;il sector to the theatre. Por-
tion of the day's proceeds donated
to the VFW charity fund. Installa-
tion of officers of new Admiral Ster-
linqr Post of VFW In )3rooklyn at
Tacoma. May 28.
■ Weyerliauser boy's kidnaping put
a pall over the town, with all
grosses mild,
'Marietta,' however, set a Tacoma
precedent and goes into second
week at the Roxy. In face of the
town's biggest Industry having
labor trouble, with many out of
work, biz has been surprising, mid-
week days totaling up like Sundays
normally, and the show building
right along.
'Richelieu' Is new at the Music
Box, while the Blue Mouse con-
tinues with duals.
Estimates for This Week
Blue Mouse (Hamrlck) (700; 27-
37) — 'Mary Jane's Pa' (WB) and
'Car 99' (Par). Dual, getting along
for- expected $2,000, slow. Last
week 'My Heart' (GB) and
'Strangers' (Radio). $2,600, fair.
Music Box (Hamrlck) (1,400; 27-
37) — 'Richelieu' (UA) with conserv-
ative campaign as becomes this Ar-
llss pix, indicated $3,500, fair. Last
week 'Town' (Par), Got $5,300, big.
Roxy (J-vh) (1,300; 27-37) —
'Marietta' (MG). Second week, an-
ticipated $4,000 good. Last week,
same film, marvelous, reported at
$7,000, warranting holdover. Built
steadily.
MAE MONTREAL MUSTARD
Grabbing $11,000 Against Obstacles,
Princess Show Next
Montreal. May 28.
(Best Exploitation: Princess)
Holiday week here beginning Fri-
day (24) Victoria Day. may ad-
versely affect pix, altho weather still
Novemberish. Nothing else in town
but summer resorts beginning to
open. Palace has the stand-out
with 'Goln' to Town.' Loew's, in its
last week before closing down for
summer, has the Canadian war Pic
'Lest We Forget 'supplemented by
'It Happened in New York.'
Tom Cleary at the Princess tied
up to a bunch of stores and had an
attractive lobby display for 'Les
Mlserables' which should also bring
in Frenbh-speaking element.
Estimates for This Week
Palace (FP) (2,700; 50)— 'Goln'
to Town' (Par). Going strong and
should pack them in after a good
week-end for $11,000, good. Last
week, repeat of 'Marietta' (MG)
grossed $7,000.
Capitol (FP) (2,700; 50)— 'Frank-
enstein' (U) and 'Princess O'Hara'
(U). Looks like $9,000, fair enough,
Last week 'West Point' (MG) and
'Florentine Dagger' (WE) grossed
$7,500.
Loew's (FP) (3,200; 50)— 'Lest We
Forgot' (Col) and 'It Happened In
New York' (U). May gross $7,500,
fair. Last week, 'Scandals' (Fox)
and. '$10 Rai.se' (Fox) middling at
$0,500.
Princess (CT) (2,200; 50)— 'Mi^er-
ables' (UA) and 'Night ^ Rltz'
(WB). Fine show and can^fot gross
under $10,000. Last \vt<ck'3 hold-
over of 'Richelieu' (^a) and 'I'll
Love You Always' (QtSI) $6,000.
Imperial (FP) 0^900; 34)— '42nd
Street' (WB) iijid 'Mary Jane'.*?
Pa' (WB) may/ get $3,000. Last
week 'DamagcdAives' (Ind.) $2,500.
Cinema de Paris (France-Film)
(600; 50)— 'Pension Mimosa; 2nd
/(foss $2,!'jno riin-nntly
;iftpr $3,000
Baltimore, May 28.
(Best Exploitation: Stanley)
Burg is being blistered by season's
first attack of mid-summer heat,
and b.o.'s are suffering Vacation
hoarding, swimmln 'holes, road-
houses, ball parks, golf and motor-
Ing are getting the mobs while thea-
tres stand nearly desolate. Every
main spot is under average pace,
despite there are some shows on
tap that would normally have
stowed away fancy coin. About only
help looming this week is fact
Memorial Day will enable houses to
get holiday prices.
The Stanley is looking up with
'Black Fury.' Matinees are almost
woeful, gals not finding It much to
their taste, but nltes are sturdy.
Enough class is attending, plus big
play from men, to score a fairly
good $7,000.
Major dlsappointer is 'Break of
Hearts' at vaudfilm Hipp, which
thought pic would span fortnight,
but lifeless opening-day pace dis-
pelled hopes. Reviewers scolded it,
which hurt again because the horde
of Hepburn fans" here didn't par-
ticularly care' for her last two plx.
Matinees aren't bad, with women
swarming In, but nites light, and
men spurning it. Week-end totalled
up n.s.h,, and week looks no more
than $11,000, wan for this spot.
Under expectash Is 'Doubting
Thomas' at the New. Won't do
badly, and will wind up well In
black, but far under average for
Rogers. Stride to date suggests
solid $4,500 with possibility for few
C's more. Last half dozen or more
Rogers' vehicles have all flamed two
weeks, some r.unnlng longer.
Stanley arranged a dozen or so
stunts and tie-ups for "Black
Fury,' About tops was parade last
Saturday a.m. through downtown
streets of 400 Liberty magazine
boys who carried signs and ban-
ners. Also in procession was fife
and drum corps of St. Michael's
Male School. In return for free
showing, lads inserted heralds in the
20,000 magazines, also agreeing to
duplicate it for a couple more
weeks.
Estimates for This Week
Century (Loew-UA) (3,000; 15-
25-35-40-55-65)— 'Flame' (MG) and
San Hearn heading vaude acts. Ann
Harding doesn't mean much here
any more. Stage-show deemed
weakic, also. Indifferent $15,500.
Last weelt 'Mlserables' (UA) and
acts. Very good $19,l00.
Hippodrome (Rappaport) (2,200;
16 - 25 - 35 - 40 - 55 - 66) — 'Break of
Hearts' (Radio) and vaude. Never
got going, just a mild $11,000. Last
week 'Strangers All (Radio) and
stage-shOAv. About the same.
Keith's (Schanbcrger) (2,500; 15-
25- 30-35-40)— 'Have It' (UA). Opens
tonite (Tuesday) at 6 p.m. Closing
2d week Is 'Town' (Par) which
snatched very good $5,200. Last
week Mae really went to town for
$10,000.
New (Mechanic) (1,800; 15-25-30-
35-40-50) — 'Doubting Thomas'
(Fox). Got much better notices and
word-o'-mouth than usual, but
public hasn't been giving it big play.
Good $4,600 likely. Last week 'Lit-
tle Girl' (Fox). 2nd week. Good
$4,200; Fortnight total $10,300.
Stanley (WB) (3,450; 16-25-35-40)
— 'Black Fury' (WB). Heading for
nice $7,000. Last week 'Harmony'
(Par). Succumbed quietly, scarcely
able topping poor $4,000.
Valencia (Loew-UA) (1,400; 15-
26- 35)— 'Vagabond Lady' (MG).
Doldrums, $2,600. Last week, 'New
York Night.' (MG). Second-run
here after week at vaudfilm Cen-
tury. N.s.g. $3,300.
IHISERABLES' -$12,000
BEST FOR BUFFALO
Buffalo, May 28.
(Best Exploitation: Great Lakes)
Box offices beginning to show ef-
fects of warm spell, which started
in over the weekend. 'Mlserables'
at the Lakes, however, has started
with a rush and looks to be the
standout^.
Lakes plugged this one plenty,
.starting off with a screening two
weeks in advance for school board,
principals, teachers, clergy and po-
lice. (Comments used in newspaper
publicity. Picture was played up
at schools and with Hugo book In
public library and book stores. The
drama was given over the air and
received plenty of advance publicity
in roto and dramatic sections. Nu-
merous tie-ups with local stores,
heralds, window strips, folders and
6,000 fan photos of Fredrlc March,
given o-.t by a local newspaper,
featured the explolt.Ttion,
Estimates for This Week
Buffalo (Shea) (3,600; S0-40-n,-)1-
'Littlo Girl' (Fox) and stngo ."lie"'-
(Continued on p.i.PTP "^'>
Wednesday, May 29, 1935
VARIETY
11
and what a
•Another "1 S
WILL
:liiiiiipliiipiil iiiPipl
in
Doubting
Thomas"
a B. G. DeSylva production
with
BILLIE BURKE
ALISON SKIPWORTH
Sterling Holloway * Gail Patrick • Frances Grrant
Directed by David Butler. Screen play
by William Conselman. From the play
"The Torch Bearers" by George Kelly.
Adaptation by Bartlett Cormack.
A FOX
SPRING
FESTIVAL
HIT
mm.
VARIETY
Wednesday, May 29, 1935
procii»«tioiL
COBRA TAM&O^
tia2u;«!<i 'Col>rai T«jitg|^> , W
Hails Variety Daily:
Certain to make turn-
stiles click prosperously. A
wealtk of entertainment for
all type audiences. Baxter
plays kis test ckaracter from
'Old Arizona on:
liir
Y; e^lufsdav, IMav 29, 1935
VARIETY
13
4
acdiami It
fHAN HIS "CISCO RID!
mm
i^koops Hollywood
BLeporter: "Will click at
Ibx offices! W^amer Baxter
emerges with a sure fire per-
formance for tlie fans. Direc-
tion, writing.cast, music swell,
Skould te a definite winner!
You haven^i a show wHhoui/j^^j
14
VARIETY
FILM
E V I E W S
Wednesday, May 29, 1931
GIRL FROM lOTH AVE.
■\Vrirnfir Uros. iiriuUiodon nnd i(^li':is.'
eturs UeHo Davis; fciUures Ian Hunter.
Colin Cllvr, Alison WkIpwoiUi. DireifJ
By Alfred E. rtrcen. From tlio pliy by
Hubort llonry Davlos; mlaptallon, Charles
Kcnyon; oumcra, James Van Trees. At
Capitol, X. Y.. week .May 32, 'S.'i. rtnn-
i>ln<: tl o. 70 inlnH.
Miriam linuly Hottc Davla
Geo!Tit-v Sherwood Ian Hunter
Mttrlnnd Colin Cllvo
Mrs. Marl'n Alison S';lpwor!li
Hui.h Brown John KlflredRc
Tony Mowlett rhlllp Heed
Vak-ntliic Kalhcrlnn Alesniuler
Ml; ; .Mans lle'.en . Jiiroinc Eddy
Cleik Gordon Klllott
For otte Davis this Is her flr.st
etarrins: venture, and the perform-
ance she kIvcs tihould pull the pic-
ture through to good returns. In
the leiicer nabea where they're less
Inclined to be critical about the
Btory and wholesale resort to stale
dramatic strategems, the outlook for
'The Girl from lOtli Avenue" la par-
ticularly strong.
Film allows the star to go high,
wide and handsome on the emo-
tions. She takes 'cm all in a stride
that saves the yarn from dying by
Its own befuddlement, and that also
should up her a tew notches as a
box office bet.
'Girl from 10th Avenue' is fash-
ioned from a pattern whose every
turn and twist the dullest fan can
easily anticipate. A weak sister
Of the social set Is tossed over by
his Park Avenue girl friend for a
guy with a • better social position
and more coin. The disappointed
Bwain tries to boll his disappoint-
ment In alcohol and the girl from
10th avenue who takes him in hand
Jn an effort to straighten out his
teary recklessness, gets him on the
rebound. While both are stewed
a Justice of the peace, roused out of
his sleep at 4 a.m., turns the trick.
In time the Park avenue jane
realizes her mistake and goes on
the make for the old heart ailment.
Complications follow, with a ver-
bal clash between the two dames
and a' newspaper account of the in-
cident precipitating a break be-
tween the 10th avenue girl and her
society spouse. But It doesn't take
the latter long to realize whpre his
true love really lies and back he
goes to what had been his down-
town hideaway with the 10th av-
enue bride.
Narrative is chpckful of im-
plausible sequences and the plot
often gets Itself Into blind alleys.
But deft direction plus smooth
trouping by Miss Davis make these
defects not too noticeable for the
average fan. Although picture has
all the vestiges of a one-role work,
fetching performances are turned
In by Alison Skipworth, as a land-
lady who once pranced the Floro-
dora Sextet, and by Colin Clive as
the Park avenue girl's husband.. In
the role of the latter's wife, Kath-
erine Alexander does aptly by the
lines and situations assigned her,
while Ian Hunter, as the scion wlio
marries Into 10th avenue, con-
tributes a characterization that
lacks both soldiness and conviction
But the fault Is more of the script's
than his. Oiec.
nothing to ihc sympathetic interest
whk'h Is at first derived from the
haractor.
Two hrolhoi's figure in the sup-
porting oa.st, pl.aycd by Hugh Sin-
clair „ and Grinith .lonoK. Story
nialios the brothcr.s unreal to some
xtcnt, at the sainc time also
itrctchin.q' logic of actions of Miss
Jtrgner and the other girl (Pe-
nelope Dudley-Ward). Ijaticr i.s
unbelievably smitten with one
brother, then with the othe-r, and,
though appealed to by Bcrgncr, as
the latter's wife, stolidly refuses to
believe her second choice is mar-
led. iMlss Dudley-Ward plays the
ich daughter of titled parents.
In addition to tlic splendid per--
formanco of Miss Bergner and the
cast, 'Escape Me Never' enjoys in-
genious direction and numerous
stretches of effective photography.
Exteriors are particularly well done,
but some of the interiors • tend to
drabness, possibly to lend that
touch to a depressing story. Re-
coi'ding listens as spotty. Fre-
quently English expressions, in a
manner which may be considered
too English, strike a false note.
Miss Bergner has some powerful
scenes and Dr. Czinner has handled
this action with inspiration.
Ending suggests a happy one
with final view being some shots of
Venice with accompanying music,
but no chai'acters are within focus
of the carhera as it proceeds up one
of the canals. Char.
ESCAPE ME NEVER
(BRITISH MADE)
Britleb & 'Dominions production and
tJnltca Artists release. Stars Elisabeth
Bergner. Directed by Dr. Paul Czlnncr
Based on play by Margaret Kennedy
ofiQptatlon, Carl Zuckmayer and K. J
Cullen; film editor, David Lean; camera
Georges I'erlnal and bepp AUgeler; music
"William Walton, At H, C. Music Hall,
N, Y,. week May "35. Running time,
63 mlns.
Gemma Elisabeth Bergner
Sebastian ...Hugh Sinclair
Caryl Grlfllth Jones
Blr Ivor McLean. .Leon Quartermaino
Liady McLean Irene Vanbrugh
Fonella Penelope Dudley-Ward
Herr Helnrlch Lyn Harding
Teremtcherva , .Rosalinde Fuller
Miniature Reviews
MR. DYNAMITE
Universal production and release. Stars
Edmund Lowe. Directed by Alan Crosland.
Story, Dashlel Hnpimett; adaptation, Doris
Malloy, Harry Clork; camera, George Rob-
nson. At Roxy. N. Y., week May 21, '35.
Running time, 75 mliia,
iMr. Dynamite Edmund Lowe
Lynn Jcnn Dixon
Charmlon Esther Ralston
Diorjak Victor VarconI
Mnna Vcrna Hlllle
Lewis Minor Watson
King , Robert Gleckler
Williams Jameson Thomas
Sunshine Matt McHugh
Rod ,....0. Pat Collins
Jans Greta Meyer
Pellx Bradley Page
Joe Jamee Burtis
'Mr. Dynamite' is a breezy who-
dunit told In the modern sophisti-
cated manner now popular in Holly-
wood. Its story is by Dashlel Ham-
mett, who had lots to do- with
ushering In the current smart-
cracking murder cycle. It's a
formula that blithely ignores the
horror clement and turns the find-
ing of corpses Into a merry sport.
As a comedy with homicidal in-
terruptions 'Mr. Dynamite' has
various flaws, but the entertain-
ment average will probably forgive
all. It's an okay run-of-the-mill
release that keeps , close enough to
plausibility, or Is smart enough
when crossing the line to cover the
liberties with wit.
Edmund Lowe is the colorful pri
vate detective who is extremely un
popular with the regular minions of
the law. He Is no stranger to jails
himself. A fresh guy and a chlseler,
but able at matching wits and add-
ing two and two. Robert Gleckler,
doing a loud-voiced dry sarcasm
chief of sleuths for San Francisco
is developing a new cinematic per-
sonality. It sounds like it should
pay dividends in comedy results
and good parts. He has a great
deal to do with 'Mr. Dynamite's'
nice score on laughs.
Not much for the rest of the
players, Jean Dixon Is the chiseler's
secretary — the one he never marries
and never loses. An incipient af-
fair with the nice girl is nipped In
the bud just as the picture ends,
when the cops again put Dynamite
on an outgoing choo-choo. Nice
girl Is Intelligently played by Verna
Hillie, an unfamiliar face. Land.
'Escape Me Never,' produced as a
--play in London and New York with
the same star, Is a well-produced
film transcription of a story of
moods and morbidity. This is Elisa-
beth Bergner's second BrltishTmade
to release in America, first having
been 'Catherine the Great,' also di-
rected by Dr. Paul Czinner. It Is
arresting screen material in spite
of Its disturbing plot situations and
characterizations, and doubtless
finds Its audience in this country.
But that It will do better in the big
cities than elsewhere seems cer-
tain.
Story Is anything but Holly-
ivoodlan In flavor and has the
faculty, almost all the way, of
stirring audience resentment. Tet
Its able presentation commands at-
tention. Among other things, little
effort is mado to create forceful
sympathetic Interest for Its char-
acters. Nearest the scenario ap-
proaches this phase is- in the man-
ner in which it builds up a sym-
pathy for Miss Bergner. In doing
this, however, it falls to excuse her
for many thlng.s.
Locale Includes Venice, where the
picture opens, the mount.alns, and
finally London. At the outset Mls.s
Bergner Is fashioned as an impish
wait of unmoral caste, who instant-,
ly becomes likable in spite of her
character background. These first
few reels are potent fuel for the
star. Further on, by degrees, she
loses a part of this charm, becom-
ing a helpless mother and wife on
Whom the reverses of life have tell-
tale effects.. That sho permits her-
self to be figuratively kicked around
by her musiolnn hu.<;bnnd adds
Napoleon Bonaparte
(FRENCH MADE)
Paris, May 10.
Abel Ganco production. Paramount re
lease. Music by H. Verdun. Scenario by
Gance. Using three dimensional sound.
Presented at Paramount. Paris. Running
time, 140 mlns.
Napoleon Bonanartc Albert Dieudonne
Josephine dc Beau rnals Glna Manes
La Marseillaise Damla
Therolgne de. Merlcourt Marjolalne
Tristan Fleurl Sokoloff
Crecy Mauloy
Stendhal Squlnaucl
Danton Kouhltzky
Robespierre -Van Daele
Marat Antonln Artaud
Capuclne Delaltre
'Girl From 10th Avenue'
(WB). Bette Davis' trouping
saves this one from the trite-
ness of the story. Should do
okay.
'Escape M« Never' (B&D-
UA). British-made starring
Elisabeth Bergner in adapta-
tion of play of same name. Good
production, cast and technical
strength. Deserves to be a
profit-maker.
'Mr. Dynamite' (U). Ed-
mund Lowe In a smartcracklng
triple murder story. Nice en-
tertalnmsnt.
'Triumph of Sherlock
Hplmea' (Olympic). Interest-
ing Conan Doyle master sleuth
yarn, marred by slow dlrec-
■ tion. Lack of box office names
apt to hurt.
'Fighting Pioneers' (Reso-
lute). Okay juvenile thriller.
'Liebe Tod Teufel' (Ufa).
German-made, In German, that
Is overly long, 101 minutes, and
near to a waste for this side.
'Wagon Trail' (Ajax). Above
average western with Harry
Carey as a name draw.
of the audience, as the action re-
quires.
This helps a lot in the battle
scenes. Also, In a sequence show-
ing the constituent assembly of the
French Revolution, the sound of
the roaring of the delegates comes
from all over the house, whereas
the speeches come only from the
screen. It works.
Picture runs well over two hours,
and for America would have to be
sliced, but the length gets by hero.
Reason is that It Is a grand epic
of the French revolution, full of
patriotism, and the French are sus-
ceptible to this short of thing a bit
more now than usually.
Gance has made a frame for his
Napoleon legend. He shows a group
of people. Including Stendhal, tell-
ing the story and arguing about
it, and fades these scenes Into the
main tale.
It's full of spectacular film tricks.
There is a scene during the earlier
life of Napoleon when he Is forced
to fiee in a boat. A storm arises
and tosses him. Otr the shots of
the sea during the storm are super-
Imposed" shots of the Constituent
Assembly in Paris, supposed to be
meeting at the same time. Storms
of debate and of the elements swell
and subside at the same time, and
the Congress surges back and forth
like the boat. With three dimen-
sional sound. It's an impressive
roar.
The whole makes as good a
French Revolutionary picture as
anyone has yet tried and should be
seen In America. Albert Dieudonne
makes a masterly Nap, and Danton,
Robespierre and Marat are also im
presslvely played. Stern.
OPENED BY MISTAKE'
Thelma Todd, Patsy Kelly
Comedy
18 Minutes
Tivoh', N. Y. .
Metro
Typical comedy from this femme
team. Action and humor' derived
chiefly from hospital scenes, which
Is drawback. Patsy Kelly dominates
funniest sequences, Thelma' Todd
appearing more decorative than
usual.
Patsy's dumb tactics end her Job
as switchboard operator. She ap-
peals to her pal, Thelma, hospital
nurse, tQ take her in- for the night
because she has no room. This
takes some fancy manipulating by
Thelma,. for It's against hospital
rules. Eventually Patsy Is mistaken
for an emergency case and is pre-
pared for an operation. This is not
accomplished, however, until she
has waged a terrlflc battle with an
Interne and head nurse. Then
there Is a struggle to gain posses-
sion of the 'gas' machine, with first
Patsy and then the chief nurse feel-
ing effects of the ether. This Is
done In slow motion with comical
returns. "
Director James Parrott has
checked in with a highly credit-
able job, despite thin story material.
His direction's responsible for sev-
eral bright touches. For rough fun
and a surplus of action, this is okay.
Triumph of Sherlock
Holmeis
(BRITISH MADE)
Julius Hagen Production and Olympic
Pictures release. Feotures Lyn Harding,
Arthur 'Wontner, Ian Fleming, Le.slle Per-
rlns. Directed by Leslie S. HIscott.
Story, Sir Arthur Conan Doyle's 'Valley
of Fear,' Camera, 'William Lutt. At
Criterion, N. Y., week May 24, '3S. Run-
ning time 76 mlns,
Sherlock Holmes Arthur 'Wontner
Dr. Watson Ian Fleming
Professor Morlarty Lyn Harding
John Douglas Leslie Perrlns
Ettle Douglas Jane Carr
Inspector Lestrado Charles Mortimer
Do.ss McGlnty Roy Emcrton
Un French)
This is a remake of the silent
'Napoleon' with which Abel Gance
stirred France some eight years
ago — and which Metro released in
the U. S. It has been sufficiently
done over to be called a new pic;
ture, but the crowd and spectacle
sequences, which constituted at
least half of the original picture,
have been retained and sonorlzed,
thus saving many thousands' of dol-
lars. Possible because original was
made at 24 frames instead of 16.
Result is an extremely impres-
sive job. Three dimensional sound,
claime(,l invented especially for this
picture, contributes hea.vily to tlie
effect, and can be rated a success.
Consists of seven or eiglit loud
speakers, in addition to the regular
ones, planted In various parts of
the house. A' second sound track
on tho film contains signals to con-
trol the extra speakers, vviilch are
opened up In sequence so as to
m.Tlte the .sound roll ovrr the heads
Sherlock Holmes returns to
screen in this' English version of
, Conan Doyle's master sleuth. Some
splendid acting by British players
who don't mean a thing to the
American box office. Is burdened at
times with tedious direction. It is
considerably too talky, yet, aside
from a prolonged flash-back sec-
tion of the story. It should please
many fans who llko baffling detec-
tive pix.
Opens with Sherlock Holmes pre-
paring to retire from activity In
running down criminals. His peace-
ful life in the country is disturbed
by an unusual slaying in a nearby
castle.
'When story seems nearlng its end,
Holmes appears defeated for the
first time. But Holmes triumph
finally comes.
Polished performances of virtu-
ally the whole cast are hampered
by draggy t-empo of story's unfold-
ment. Arthur 'Wontner Is a suave
Sherlock, never overdoing the char-
acter, yet holding center of the
stage throughout. Lyn- Harding
proves-to be a noisy but excellent
heavy. Leslie Perrlns and Ben
AVelden do bang-up jobs in the
flash-back opportunities. Ian
Flcmin.qr as Doctor Watson; Jane
Carr as Ettle Douglas, and Charles
Mortimer as Inspector Lestrado are
highly satisfactory, Roy Emerton
is splendid, as Boss McGlnty. ^
More careful editing and cutting
plus faster direction might have
cinched this for many single feature
houses dc.";pite wcakne.ss.
TALKING SHORTS
A NOSE FOR NEWS'
Joe Cook
Comedy
18 Mins.
Criterion, N. Y.
Educational
Diverting little farce-comedy with
Joe Cook at his best. This short
has caught the Cook comedy stage
slant better than past effort. Drab
supporting cast weighs It down
despite Al Christie's capable han-
dling of players and story.
Cook Is an ambitious reporter.
Gets assignment of Interviewing
tough bank robber- in city bastilc,
'When crook talks Joe out of his
police card, the comic Is mistaken
for the criminal. Best fun Is when
Cook breaks jail .repeatedly, but al-
ways goes back to his cell at the
gunman's command. Plenty of ac-
tion in the court room scene which
eventually leads to Joe's freedom.
Recording and lighting nothing to
rave about. But it will do where
light comedy is needed.
'THE OLD GRAY MAYOR'
With Bob Hope, Ruth Blasco, Lionel
Stander, Sam Wren
26 Mins.
Roxy, N, Y.
Vitaphone Nos. 1834-6
An exceptionally neat comedy
that keeps up a steady pace of gig-
gles. It reveals Bob Hope, the
vaudeville and musical comedy
chappie, as a promising light
comedian for the cinema. He films
nicely and can mugg with restraint.
Restrained mugging is a rarer
quality than it may sound in print.
Just a fragile thread of story, but
enough. Hope is unpopular with
the mayor whose daughter he wants
to marry. A mugg alderman is the
favorite. Even though the ancient
BEGINNERS' LUCK'
Our Gang Comedy
18 Mins.
Capitol, N. Y.
Metro
Here's a short that can get out
in front of a weak feature whore it
Is set in for a week. The flrst night
patrons will do the soiling after
that. Just one of those happy acci-
dents In which everything Jells, and
close to 18 minutes of- solid laughter,
Spanky McFarland Is the star, but
he gets strong support from the
child cast and almost as good as the
adults. One of the best In the Hal
Roach series.
He's one of those unfortunate kids
\vhose mother is ambitious for- him.
She puts him In an amateur contest
to spout from 'Julius Caesar.' The
others of the ,gang promise him
they'll queer his act, so he will not
have to go through with- It again.
But he's the hit of the show when
he comes on In his Roman togs and
uses his shield as a defense against
the bean shooters. He wins the
prize and gives It to a kid who can
get a stage costume with the
money. Incidentally this youngster
does a highly competent job of act-
ing on her own as a child too scared
to go through with her routine. Rest
of the comedy comes from the gang
out front and the kids who form
the remainder of the amateur
roundup.
Packs enough laughs to deserve
advertising. Some full - length
comedies do not offer as many.
Chic.
STRIKES AND SPARES
Bowling Novelty
10 Minutes
Arena, N. Y.
Metro
This Is a Pete Smith filler that
appeals chiefly to the bowler him-
self, being the type of sport that
can be Interesting only to those who
know what it's all about. An un-
seen commentator does all the tallc-
Ing ^
Only two characters take part in
a shorty that's .tricked up by light-
ing effects and slow and reverse
motion. One of them is Andy
Verapoppa, trick bowler, \vho can
knock a pin down from any angle.
Other Is an unbilled stooge inserted
probably to Interest those who
wouldn't know an alley from a
promenade. He gets a couple of
quiet laughs.
Okay from a production stand-
point. Scho.
'HARLEM SKETCHES'
Travelog
16 Mins.
Acme, N. Y.
Vanguard
Travelog of Harlem, devoted to
the work, pleasures, living condi-
tions, etc., of the negro race.
Averagely done, photography poor,
production mediocre; but, by nature
of Its subject, fairly Interesting.
Abel.
exploding cigar bit Is re-worked,
the comedy has breeze and gaiety
and a pleasant freedom from the
strainlng-for-laughs so typical of
shorts. Land.
CHELYUSKIN
(RUSSIAN MADE)
Soyuznim production and Amkino re-
lease. 'Written and photographed by A.
Shafran nnd M. Troyanovsky. At the
Cameo, N. Y., week May 23, '3j. Itunnlnc
time, 75 mlns.
{In Russian)
This one could easily have been
an exceptionally flne fllm with in-
ternational appeal. The Russ pro-
ducers and distributors made only
one misitake — they forgot to clip
about one reel of sheer, unadulter-
ated propaganda, and this reel al-
most turns the 'fllm into a lot of
hoopla that will alienate many cus-
tomers.
Even so, there is a lot in 'Chel-
yuskin' to attract. It Is an action
fllm with an unusual time element
and could be very effective bait for
male audiences. Title is taken from
the name of a Soviet ship which set
out in July, 1933, to cross the Arctic
for expeditionary purposes. Ship
was sunk by ice drifts and ehtire
crew of 105 stranded In April, 1934.
Aviators In a series of flights from
mainland onto the treacherous ice
tracts save the lives of all but one.
There was a cameraman along on
the trip and he managed to talce
some e.xceptionally fino shots so
that the entire story Is rolled Into
a cohesive whole. It plays more
like a screen romance than a news-
reel record of an actuality. Espe-
cially in view of the fact that there
is much artistry in the photog-
raphy, including some angle and
distance shots that are gems.
When tho actual film record of
the trip, the accident and the res-
cue are over, the good old Moscow
propaganda tractor moves In.
There's at least a reel or more of
footage devoted to the reception the
rescued crew got In Russia and the
speeclies made at tho receptions in
Leningrad. And all of those
speeches' carry sharp - pronged
barbs against all tho world out-
. sido and sweotly-scontod haloes for
the Bnlshrvlki. Knuf.
MY SONG FOR YOU
(BRITISH MADE)
(With Songs)
Gaumont-Dritlsh production and release.
Stars Jan Klepura. Features Sonnie Hale,
Emlyn 'Williams, Directed by Maurice
Elvcy. Scenario, Richard Beiison; dialog,
Austin Melford; additional comedy scenes,
Robert Kdmunds: camera, C, Van Enger;
lyrics, F. Eyton; additional music, M.
SpoUnnaky; musical director, Louis Levy.
At tho Outh St, Playhouse, N. Y., week
May 23. '33, Running time, 75 mlns.
Gatll Jrtn Klepura
Charlie Sonnio Hale
Mary Newber Allccn Marson
Theodore Emlyn Williams
Fin Glna Malo
Mrs. Newberg Muriel George
Mr. Newberg George Morritt
Kleeberg Reginald Smith
There is a surprising amount of
sameness Iri the Jan Klepura pic-
tures. Whether made in Germany
or England, they all have somewhat
the same quality and all have some-
what the same story. This one will
look and sound even more familiar
than some others, due largely to the
fact that it is a British version of
a German fllm made a few years
ago by Joe May. It Is strictly an
art house film and should get some
attention in that sector due to
Kiepura's voice.
History of the Klepura pics In the
U. S. Is an unusual one. First on©
in English was released by Uni-
versal several years ago and did
exceptionally well in out-of-the-
way theatres, running up long-run
records in San Francisco, Holly-
wood, Minneapolis and other spots.
Gaumont-Brltish released one on its
own a few months ago. It laid an
egg at the Roxy, but picked up
beautifully in around-the-corner
spots. This ono is being st.arted
out that way, Gaumont being con-
vinced' It cm do well enough In
artles to im-,k- it stand up relatively
better In Ui.- lung run than if it
were shoved -i ;ices.
Klepura is ...in an opera singer,
the part he always play.s, and ag.aln •>
he gets involved In a long'-wintlo(<
(Cnntinuod on pnge 34)
•VARIETY'S' LONDON OFFICE,
n St. Martin's Flace, Trntiilgiir Squnre
FOREIGN FILM NEWS
Cnble
Teleiihone Temple Bar 5011-5018
le Address: VARIETY, LONDON
15
Quota Time Looms in France Again;
Labor Fighting Yank Pix This Time
Paris, May 19.
It's getting near the quota season
again, and the periodical attempt to
Bock the Americans Is under ■way.
This time the attaclt is coming
from a now source. The Chambre
Syndicate of Cliarles Delac, hitherto
chief of restrictionist leaders, is not
so peppy now on account of - the
dlfflcultles of Pathe-Natan, its lead-
ing member. But its place Is being
taken by other groups, notably the
French film technicians, who do not
represent any powerful business In-
terests, but are perliaps more Influ-
ential on the political front, and
present as great a threat to film
■Importers as Delac.
Drastic quota proposal has been
quietly put before the Minister of
Commerce with backing of Union
des Artistes, French Equity, the film
technicians and a group of film
workers organized in the Confeder-
ation Generaje de Travail, the
French A. F. of L. Labor connec-
tions constitute the real importance
of the new antl-forelgn lineup. As
France is constituted today, it Is
easier for a crowd Avith Socialist
backing In the Chamber of Deputies
to put something across than It is
for a Chamber of Commerce ele-
ment.
Not in Open
Move Is not yfet out In the open, and
American interosts here are Inclined
to minimize its importance.
It Is concomitant with attempts to
organize the film trade by Charles
Delacommune, inventor, and the
fintr'aide du Cinema, a mutual wel-
fare group. These people want to
step Into the place left open by the
declining Chambre Syndicate and by
the failure of Henri Clerc's indie
organization movement.
Meanwhile the distrlbs' associa-
-'tlon, In which American companies
are leading spirits, is struggling to
iron out detail difUculties Involved
In getting going. Hasn't yet got
headquarters, but chiefs of member
organizations are meeting weekly to
talk over their troubles.
Departure of Ernest Koenig, re-
signed Warner French chief, Is a
blow to the outfit, of which he was
one of the leading spirits.
STRIKE THREAT GETS
DUTY SlICE IN CAIRO
Cairo, May 12.
Government has relented on the
film Importation question and has
decided to slice in half the new-
duty. Figure drops from 525 to
$12.50 per kilogram on Imported cel-
luloid.
Clamoring cdmpalgn of distribu-
tors lind importers here, with a
threat of a general strike, brought
the cut. Still considerable squawk-
ing, however, for further reduction.
Lawyers Must Avoid
Newsreels in Paree
Paris, May 20.
Local Bar Association doesn't
want Its lawyers' facs to b>2 seen
on the screen any more.
Celebrated French court ~orators,
Buch as Henri Torres and Moro-
Glafferri, have been In demand by
newsreel conipanles to do introduc-
tions to stories on famous criminal
trials.
But recent meeting of Bar As
soclation's executive committee
passed an anti-advertising rule
which prevents any more film work
by anyone who wants to plead in
court.
CoL^s Anzac Setup
Joe Seldelman, Columbla's^9oreign
chief, 'is back in New York after
two months in Sydney. While there
he bought out Greater Australasian
Films for his company, giving Col
five active exchanges In-^he Anti-
podes.
John Jones, head of GAP, is out,
but otherwise the setup down under
will remain as is. Cecil Mason, Co-
lumbia's Australian rep, will be In
complete charge.
John McCurdy, who was in Syd-
ney for Col on specikl assignment
for the past eight months, has left
the company and Is en route back
to New York by way of the Far
East with an Indie film.
METRO BUILDING IN 3. A.7
Reported Going Opposish to Schles-
inger Chain
Capetown, April 30.
Strongly rumored that Arthur
Loew will develop M-G-M Interests
over here. Schemes are mooted for
erecting several cinemas In the
principal towns.
Johannesburg already has an M-
G-M theatre.
This will mean a strong opposi-
tion to the Schleslnger Interests.
HOLLYWOOD ON
THE BLAa SEA
Barkas Starts Work
On 'Life of Rhodes'
Capetown, April 30.
Geoffrey Barkas, Gaumont-Brltish
director, has started work on tlic
film' Life of . Rhodes.' Principal
hindrance has l)een tlic restrictions
placed on cattle by the Rliodesian
government due to foot and mouth
disease,
Barkas i.s located at Godali, In the.
Matopoo Hills, Southern lUioclr-sia.
where he i.s .shooting scenes dopicl-
Ing historical evcnt.s. Ex;)rclcd that
the work will cover over a month.
SYDNEY PRODS
LIKE NEW
QUOTA
Sydney, May 2.
Local producers are elated with
the N.S.W. government's local quota
and are readying schedules for ac-
tive work to meet the exhibs' re-
quirements.
Clnesound,. according to Stuart F.
Doyle, Is letting its studio out to
the Indies, but may break Into pic
production again with name talent.
Ken Hall, director, Just returned
from America, went there under inr
slructions to offer the studio to the
American majors.
P. W. Thrlng is expected to trans-
fer his activities to N.S.W. should
the "Vlctoi-ian government refuse to
fall In line and pass quota legis-
lation, Thrlng has not made a film
In some months, stating he would
not do so until some protection was
offered the local men.
Units which tried hard to get go-
ing prior to the government's action
will now make another attempt to
win over enougli capital.
No evidence has come to light to
show tliat any American major will
come down here to make any local
quickies.
Frejich Like Prospect
Of Inter. Film C of C
Paris, May 19.
French trade association circles
are all pepped up over decision of
Berlin Film Congress to form an
international Chamber of Commerce
for the Industry. Idea is* that If
French fllmers are going to be con-
fronted in meetings ■^vith German
and Italian competitors they'll have
to put their own house in order or
bo condemned to a back seat.
Henri Clorc, deputy and author,
is being boomed as the French dele-
gate to the International outfit.
Clerc garnered a flock of publicity
by reporting the doings of the con-
gress for trade papers here.
U. S.-Svensk Peace
Washington, May 28.
Guarantee of no future duty in-
creases on the import of American
films in Sweden was arranged in a
reciprocal trade agreement signa-
tured Saturday (25) here. Pact
awaits ratification of Swedish Par-
liament to become effective.
New agreement between the two
countries freezes the duty at the
present rate of |4,20 per kilogr.Tm.
lEIGH-WB DICKERING
Hollywood. May 28.
Rowland Leigh, back from Eng-
land, in negotiating with Warners
for a possible one or two picture
writing contract.
While east T-oigh wi-ole the book
for a musical which will br- pro-
duced by the Sliuberts.
Moscow, May 10.
Board of Directors of the Soviet
Film Industry has decided to build
its own Hollywood. Over 40 ex-
peditions yearly are being sent out
by the various Soviet film studios
in search of sunlight and good
weather, which are neccessary for
natural filming. Each expedition
necessarily carries along a whole
'army' of people — actors, artists and
auxiliary staff, which falls as a
heavy burden- on the. cost of produc-
tion.
It is to cut down expenses that
the authorities havei decided to
equip a permanent base for the film
industry in the south. Film City,
which is going to be built either
near Soukhum In Abkhasia, Cau-
casus or near Odessa, In 1936, will
be a model film center, with all the
newest possible equipment.
Natural surroundings of Abkha-
sia are thought to be most suitable
for the purpose. Massive forestry,
sea, rivers, subtropical vegetation
with palms and banana trees along-
side snow-capped mountains are
the natural adjuncts.
Tolies/ in French,
Starts Off WeD
In Paris Smallie
Bernard and Emile Natan Resign
From Pathe-Natan; Announce Reorg
New Anzac Filmer
Sydney, May 2.
Latest film company to come into
the field here is Film Players Cor-
poration, Ltd., carrying a nominal
capital of $250,000 divided into
100,000- shares. Directors include Sir
John Butters, W. J. Bradley, George
Rayner, Richard Diamond, D. M.
Evans, and Douglas Ribbands-
Brown.
Harry Southwell is director of
productions; with B. N. Lewin as
producer, and Denzil Batchelor dia-
log and film editor.
Company proposes to begin work
one month after allotment with first
pic to be released within six months.
No expensive studios are to be
erected, and capital used for pro-
duction only. Said that already re-
leases have been provided for in
Australia and Great Britain.
FILM BANK IN
FRENCH PIC
BIZ REORG
Paris, May 20.
'Folies Bergere' (UA), in its
French version, is breaking house
records at the Collsee. Pas.sed an
estimated $8,000 for first week, anc":
bids fair to continue at same rate.
Murry Silverstone, United Artists'
European chief, camo over from
London to watch the opertin?, ;ind
William Goetz, in Paris awaiting
Normandlc's maiden voyage, also
attended. Execs were watching the
film carefully, since It Is Twentieth
Cehtury's first Hollywood Frencher,
and wanted to see If It will bo
worth while to make any more like
it.
Pic was opened at a small show-
case instead of a big boulevard
house, because of a deal made with
the Gaumont circuit for general dis-
tribution. Collsee Is a Halk show--
ca.se. run by the Gaumont receivers
on a double bankruptcy rebound,
and the Gaumont crowd wants to
keep it there all summer If possi-
ble, and then, with return of good
business in fall put it In to the big
program houses. Rex and Gauir.ont
Palace, and follow with the regu-
lar circuit.- Remnins to be .seen
whether this backwards dl.-itrib-
uting will work out.
Paris, May 19.
Film industry bank with govern-
ment backing, which the local trade
has been agitating for years,. Is re-
ported provided for in the cinema
trade reorganization plan soon to be
presented to the Chamber of Depu-
ties Finance Committee by Deputy
Maurice Petsche.
State would found a credit Insti-
tution for discounting of film paper
at normal rates. Government also
would help the industry by renting
at low rates the Gaumont studios at
La Villette, which have fallen into
government hands since the Gau-
mont-Franco Film-Aubert bank-
ruptcy.
New capitalization of Gaumont
to be reconstituted by the State, is
reportedly set at about $2,000,000
State would have control as credi-
tor, and present dope is that ho par-
ticular financial group will have
stock-buying privileges.
Paris, May 2S.
Bernard and Emile Natan h.av
both resigned from the active, di-
rection of Pathe-Natan and a re-
organization has been announced.
New group goes in headed by
Edouard Worms, financier associa-
ated with the Grand Maison do
Blanc and other local enterprises.
This is the first direct result ot
consistent stockholders' attacks on
Bernard Natan, firm's head, for the
past six months, and his indictment
on charges of violating laws govern-
ing French corporations. Emile Is
Bernard's brother.
With the new setup, capital of the
film company, the biggest in Franco
and at one time considered the big-
gest on the Continent, will be re-
duced by about 75%. Present
capitalization is nominally $7,000,000.
If the liquidation proposed is car-
ried out new preferred stock' valued
at $2,000,000 will be issued and re-
served for the old stockholders,
whose shares would be credited
towards purchase at a value of $2.75
-each.
This has led to further attacks
by Robert Dlrler, president of the
stockholders' defense association,
who. has been the leader of the at-
tack on Natan. Dlrler's argument
Is that Natan has no legal right to
quit without a showdown and that
Worms is really a friend of -Natan
and would be acting for him. Con-
tend.s that Natan cannot turn over
to Worms or anyone else the power
that should be derived only from
the body of stockholders as a whole.
One result of the current rumpus
Is that a partial rupture has been
made In the attachment between
Bernard Natan and Henri Dlamant-
Berger, his chief aide up to a few
weeks ago. Dlamant-Berger has of-
ficially switched away from P-N
and gone over to Adolphe Osso's
new Indie production-distribution
film company, although it Is re-
ported that he Is still retaining a
finger in the Pathe-Natan pie and
may be back when things quiet
down.
'Extase/ ^Bengal Lancer/
Rio's Best B. 0. Films
Rio de Janeiro, May 10.
Current successes at local hou.scs
include 'Extase,' Czech film, banned
from the U. S. and distributed here
by Universal and 'Lives of a Bengal
Lancer' (Par). Both were held over
indefinitely on first runs.
Novelty of the moment Is the first
production of Abdul Wahab Films,
of Cairo, entitled 'The White Rose,'
with songs in Arabic. Drawing full
houses from among the city's many
thousand Arab inhabitants.
'The Gay Divorcee' (Radio) has
just opened with prospects of a
successful run.
New Film Studio Going Up in Rio;
Boosts Hope for Better Production
Rio de Janeiro, May 10.
The national film Industry Is ex-
pecting a boost with the construc-
tion of a large studio In Rio, plans
for ■which are on the verge of com-
pletion. Local film people say it will
be the birth of a serious commer-
cial production In Brazil and indi-
cate that the'government la behind
the plan to some extent. Assurances
are given that modern equipment
will be imported from the U. .S.
National picture companies are
stymied at the moment, by their
own confession, despite the fact that
the exhibitors are forced to show a
percentage of national films on all
Ijrogram.s. These are mostly educii-
lional shorts showing lumbering in
the Amazons, snake farming in
Sao Paulo, lite In the Agricultural
College of Mlnas Geracs, on fishing
l>oats, cattle ranches and anywhere
they let a camera In. Musical shorts,
featuring local singers, are scarce.
Trouble with domestic filming
mostly is lack of equipment and
technical experience. Meanwhile,
Hollywood has a big edge over the
European companies, with Interest
here frankly turned to the U. H. as
compared with the European inter-
ests of Argentina. .Same time dis-
tributors haven't forgotten 'Unfin-
ished Symphony,' which came from
f',ci-ni;iny, ran nine weeks on first
run .'iLd grossed ab(jut $12,"), 000.
1,'- .S. films, though, are the audl-
f.-n(-cs' dally moat, especially thO!;e
ii'it too dependent ,on conver-sation
and wi.sc-cracks whir h are untruns-
l'ii;ible.
ANZAC B. 0. SLIGHTLY
OFF; YANK PIX LEAD
Sydney, May 2-
Slight slip in biz now that tho
holiday spirit hjjs departed, together
with an exodus of the butter-an'-
eggers from the country. Yankee
pics are the mainstay with 'One
Night Love' (Col), 'Broadway Bill'
(Col), 'Merry Widow' (MG), 'Clivo
of India' (UA), 'Here Comes Navy'
(WB), :Mrs. Wiggs' (Par) and
'Scarlet Pimpernel' (B&D) the best
of tho English trade.
'Heritage' (B.E.) Is the only local
film current.
Melbourne, May 2.
Best films from a b. o. standpoint
here are 'Merry Widow' (MG), 'Mrs.
Wiggs' (Par). 'One Night Love'
(Col), 'The Camels Are Coming*
(G-B), 'Anne ot Green Gables'
(Radio) and 'Nell Gwyn' (B&D).
New Zealand, May 2.
Auckland and Wellington report
splendid biz with 'Merry, Widow'
(M-G), 'Bengal Lancer' (Par), 'Lit-
tle Minister' (Radio), ' velyn Pren-
tice' (MG), 'Kid Millions' (UA),
'Barretts' (MG), 'Night of Love'
(Col), and 'First World War' (Fox).
Garrick to Pix
London, May 19.
Plans have been completed for
the reconstruction of tho Oarrick
theatre by the proprietor, A. E. Ab-
rahams. Heretofore a loglt hoiise,
it will be rebuilt into a picture the-
atre, with a seating capacity of
1,500, and be ready for opening
early In 1936.
Although no deal has yet bee
made, it is understood John M.ix-
v.'oli's theatre hoUiing corpor.-itlon
wil! have a l ase of the prcml.<;os.
Bavetta Moves
J. Carlo Bavc'Lla, (-x- l-'rcnch head
for I''ox, .sail.-: Juno If) for South
Amr-rica lo t;ikp up coverage of tho
I'.razil .-uul Argcplin" film territory.
Bfn-ctta first goc-i to Chi for the
Kox rnnvf-ntion. tlionoo to tlw. Coast
to look over n''w protluct before
hi-;iding for the s^nthci-n hcml-
ephere.
VARIETY
Wedoesday, May 29, 1935
Ten Superlative Shows Reflecting
Obligation Toward the
, .B5 enter-
uncoeM."
B„d 8/6U'B.
« av ARTHUR WOODS
DIRECTED BY »Kinu
The Above 6
and 4 More
Invitations restricte
industry. Fc
Manager, Alliance
65 West 54th S
Wednesday, May 29, 1935
VARIETY
n
^\■-^•■:■^?^•:•:•:■^t«^K^•:
the Sincerity of ''ELSTREE'S''
Motion Picture Industry
BiCfCFoll
SEQUEL
Rod
"''fl' ejlEBl NISSBN
len/?'' '""••"i Willi
• """"-"'on for 8ho*-
"*"or el,e«, „„ —CINEMA
"'tn more
—KKA
PAUL L. ^
STEIN K
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'""Oder ^ ''OH, nT*""* l>r«t
*~-^2*:25»c.
la
^hol not A
Ore
no
''A'4'{.
fly
1^
'^4
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Week Beginning June 3rd
At CHANIN BUILDING
[ROOF THEATRE]
122 East 42nd Street
New York City
''i"/m
B. 1. P. PRODUCTIONS
18
VARIETY
MUSIC HALL, N. Y.
It's lace week over hero, nn Idea
el Russell Markcrt's, producer of a
Btnge table d'hoto bearing the label
of 'Land of Lace.' It's In five por-
tions and adds up to a tasteful,
pleasing session which affords the
kind of relief for the current pic-
ture, 'Escape Me Never' (B&D-UA).
Picture is long and' Inclines to the
moodier side of things, while the
atage production has a lightness and
color, sans pretentiousness, which
affords balance. Altogether, Includ-
ing a new Silly Symphony, 'Cookie
Carnival' (UA), and a 'Pagliacci'
overtuVe with a soloist, Robert
Weede, the show lUls the bill nicely.
Markert sta.rts his presentation
pot-pourri off with the ballet
against effective lace drops in a
Btrlking routine. Three girls step
out for featured position, but fail
to impress. Music Hall Glee Club
(24 men) and Nita Carol, coloratura,
are No. 2 on the five-part show.
The men are in white coats, black
trousers and straws, lending a
summery touch to the proceedings.
Singing ensemble provides one of
the socks of the show, but it re-
mains for a couple acrobats. Park
and Clifford, to cop the big applause
honors.
P. and C. team is on twice as long
as they should be, and for the first
half of their routine don't appear to
bo outdistancing competitors in the
endurance-aoro line, but they end
stror.g wltli a few tricks that cinch
a hand. Some stalling is evident
at the beginning, but the two last
endi.'rancc stunts are genuine and
lifts this pair to. a high spot in their
fle!d. Lace background for the
acrobats is a network of buildings
on a small drop. Looks a little
cheap.
Giersdort Sisters do two numbers
In the next scene, the first their
best because the diction and har-
mony elements are better than on
the other. Girls are on a revolving
6ta,<;e which brings around the final
background for the finale, which in-
cludes a dance team, Mario and
Floria, as well as the Rockettes.
This is of a huge laco fan, with the
Rockettes, In a half-moon forma-
tion, taking on the appearance of
the celluloid spokes of such a fan
and creating a picture. They step
down later for another almost flaw-
less routine. Finale both Imprcs-.
slve and colorful, including for the
sign-off a tableau of fan figures
which are brought up behind a
scrim so as to appear as a part of
the fan itself.
Business very good Friday night
when a large portion of the audi-
ence, many of them apparently fans
of Elizabeth Bergner, applauded her
picture. "Whole first mezzanine was
•old out to a theatre party. Char.
exercise of playing medley of 'Ro-
berta' tunes in serious manner, and
started in on their madcappery,
stage seemed scarcely big enough.
Don't, possibly, make the most out
of that bit which sees the lads cos-
tuming selves as Hitler, Gandhi,
Penner, Marx, Santa Glaus, Gable
and Vallee. Ends rather limply, and
needs big sock for conclusion. High-
light Is closer to turn,' when the
crew does bit it did In the legit
revue of few seasons back, '50,000,-
000 Frenchmen," depicting Circus
Day.' A carload of cackles embraced
In it, with stunts looking pretty
nifty after all these intervening
years.
On screen feature Is 'Flame
Within' (MG), flanked by a Mickey
Mouse reel and Metro newsreel.
Harvey Hammond's organlog pre-
luded the vaude show. Biz very
mild first show, opening day.
CENTURY, BALTO
Baltimore, May 24.
Extremely lengthy five-acter this
•week, .and, because it is not, In the
round, a very good show, seems
much longer. First four frames
failed to deliver enough to suit mob
and was not until concluding act
bludgeoned through to 'em, that
they stopped and opened up with
Bome recognition.
Jeanette Hackett and Ivan Trie-
sault started off with _ flash act.
There's some thought behind first
routine, presenting twain as just-
wedded pair, but they commence
with a song that cannot be heard
beyond first few pews; long song,
too, so most of "mob will not warm
up when they go into a ballroom
waltz. Then, better impresh with a
fast team tap dance. "While away
changing garb. Frank Judnlck
slips on for some fair accordloning.
Then team returns for what was
pretty mild danse moderne. Act
carries a corking set in 'full.'
Dolly Kay, very large lass with
deep throaty pipes, followed, work-
ing into mike and hiding half her
face behind it. Probably, her most
effective metier is torch-singing, but
she gave all type chants a try.
Should indulge in fewer of those
sweeping gestures. Man accomps
at piano.
Eddlo Hanley hosted at this Junc-
ture with a hodge-podge comedy
act that didn't do overly well.
Seemed to have material a bit out-
of-date. A stooge In goof garb,
Harry, Tlllmaii, is sort of wasted by
• stuff he peddles. A girl, Louise Gay,
straights for Hanley for a bit, also
has a routine that looks, like toe-
dance till it Is discovered she too
seldom lifts on toes to earn classi-
fication. Act rather meanders, then
closes with Hanley and Miss Gay
doing a n.s.h. burlesked adagio.
Needs some sterling material, and
a little cutting down on running
time .should help also.
Sam Hearn, the 'Schlepperman' of
the Jell-O (Jack Benny) broadcasts,
followed In the headlining berth,
sticking for 12 minutes to decidedly
light response. Uses a miko in
'one,' with unbilled man for feeder.
Mid-way and at close, Hearn fiddles
a bit; rest of time he chatters with
his straight-man, who is early es-
tablished as a reporter seeking an
Interview. What chiefly hampers
act is fact material consists of
whiskered wheezes that have long
elnce lost all wallop.
Closing turn, California Collegians
(7), grabbed all the garlands.
Looked pretty desolate' when cur-
tains parted and disclo.sed the small
band on the full stagp. But when
the boys got over their opening
ROXY, N. Y.
To go with Unlversal's 'Mr.
Dynamite,' the Roxy this week has
a stage show put together by
Fanchon & Marco which embraces
Armlda, the Mexican senorlta; An-
thony and Rogers, wop comics;
Jimmy Hadreas,, the dancer; The
Four Trojans, Don Davis and the
Fred Allen program amateurs. It
manages to provide fair entertain-
ment without getting off the well-
trodden pathways.
Armida's voice sounds very good.
She gets a lot out of it. And she
works hard. In fact, it remains
true of this lively soubrette that
she just misses being explosive. She
remains forever held down a,nd back
by lack of material and stage di-
rection. Her vivacity, sense of
comedy, daintiness and feminine
pcrlnoss otherwise suggests greater
importance than she now enjoys.
She followed Anthony and
Rogers, who wei'e not listed on the
printed programs. These two men
employ the comedy technique and
the gags of 15 years ago. In fact,
it's virtually true to say the act
and the type of vaudeville is so ob-
solete that it's almost starting to
bo new again. Few turns of this
category have survived the wearing
down since 1929.
They come running on from the
wings and anchor themselves to the
microphone and then go into a rou
tine of gags set to music. This is
practically unintelligible. After
that the boys tackle the verbal
cross-fire. It's like a page out of
the Harding ' administration, but
they obtained fair results from the
Roxy. For houses this size they
should talk louder arid punch their
gags stronger. Obviously, experi-
enced old-timers, it's a pity they
haven't kept their gag file up to
date.
Jimmy Hadreas Interrupts his
very good hoofing with some very
Inconsequential singing. But to
take away the lyrics would take
away his act, and maybe the ma-
jority won't mind. Don Davis' tom-
foolery with the fiddle was liked,
and tho astounding acrobatics of
the Four Trojans was logical to
precede the drapes. Freddy Mack
rlngmastered wlth clear diction, and
the Gae Foster brigade copped
some response.
Three L,ade, so-called, are the
radio amateurs. They wore velvet
pants and artistic satin blouses with
sashes. Which is showmanship in
Pittsburgh. Their work on stringed
instruments Is okay, but they re-
tain their pristine classification on
poise and stage deportment. If they
never get another week they've still
made Broadway. Land.
r
Paramount, St. Paul
St. Paul, May 24.
George Glvot headlines here this
week-end and though it's his first
time in St. Paul, this radio name
with the fruit-stand dialect gar-
nered an audience reception that
brou.!,'ht out the lobby ropes.
Bill throughout was nicely paced.
Paramount Adprables, a line of 12
young and lovely femmes, who have
augmented the vaude bills here for
the past 12 weeks in dance en-
sembles trained by Zjna de "Valdi
of the Chicago theatre, have been
yanked for the summer. Too bad,
'cause they've been nice. Manager
Ayer, however, has trotted out a
find In Mildred Parker, who, as an
'extra a'dded attraction,' warbled
tour pop numbers to orchestral ac-
companiment. Went over solid and
merits a bulld-up.
Openers on the regular bill were
Three Queens, a trio of fast-step-
ping, prettily-garbed gals. Good
teri)lng and lots of flash. Carter
and Holmes, in . the deucer,
wh.lmmcd over a mixture of goofy
chatter and near-mayhem acro-
batics. Their takeoff on a coupla
present-day grunters had the crowd
In stitches.
Bernard and Henrle, two girls
who can sing, came on next.
Handled blue lyrics smoothly and
had to beg off. Then came Glvot,
who caught the mob to sucli a de-
gree he had to call time out be-
tween gags, Closers were Seven
Wonder Glrl.s, whirlwind roller
skating group. Put on a few hair-
raisers that won gasps from the
watchcr.s.
'Our LiUle Girl' (Fox) wa.'? the
feature, with a Mickey Mou.se and
a Teclinicolor .slioi't added, Biz
hey-liey when cauglit. KascMcle, ,
PALACE, CHI
Chicago, May. 25.
This week delivers a prime ex-
ample of the difference between
radio and vaude performers on a
stage, and radio coirie."? out of the
mess a weak and wobbly second.
So wobbly, In fact, that the radio
workers completely made a con-
glomeration of specialties adding up
to very unbalanced entertainment.
If it were not for the three vaude
acts inserted, show, which is billed
as all Gus Amhelm band, there
wouldn't have been any show at all.
It was really heart-breaking to
watch the strictly radio workers of
the Downey Sisters, Maxine Tap-
pen and Jimmy Newell type
struggling against sure defeat.
Those three Downey Sisters are
easy on the eyea and the warbling
gets by, but they ruin their own
chances by the amateurish styling
and performance. They were more
Intent on backing away from the
microphone to take their bows than
to get their song across, and as
the result no song they sang even
got over properly.
Also pitifully amateurish In per-
formance was Moxlne Tappen who,
with Johnny Hamilton, tried to sell
some comedy tunes. Hamilton
doubles from the saxophone and
with his studied comedy gestures
was as unimpressive.
There was more of the same.
Jimmy Newell sounds as if he
might have a fine radio voice, but
his ring-twisting nervousness in
front of this audience should not be
permitted. Finally, the other doub-
ling bandsman, "Woody Herman, did
somewhat better with the 'Drunk-
ard' song but still unmistakably
stamped with non-professional
weakness.
Audience demanded speeches from
each of the three regular vaude
acts before they could get away.
First of these was the dance
team of John and Edna Torrence,
back in town after about two years
absence. Before that they used to
play practically stock at the Chi-
cago and brierital for Balaban &
Katz.' Now they're at the rival
Palace, but this audience remem-
bered them. They were a minor
riot in their two numbers, a waltz
number and a "'dllegiate caricature.
George Tapps, also a returner,
back in town after a sojourn at the
Chez Paree about a month or so
ago, got over solidly on his danc-
ing. Gene Sheldon's deadpan clown-
ing at the banjo had them ga-ga.
These acts are all familiar in this
town, but despite this were out-
standing because of their at least
basic knowledge of what vaude
means.
Arnheim band, in itself was, of
course, okay. Played well and
pleasantly through a series of num-
bers. But what chances the band
may have had through the entire
60 minutes were made Impossible
by the brutally flabby array of ra-
dio specialties.
Picture was 'Break of Hearts'
(Radio). Business good last show
Friday. Gold.
pearance. Then came Delores
Rcade (only appearance) w n o
warbled In a nice contralto and
giggled at Hope's clowning. A tall
demure miss whose first song was
better than her second. More Hope
and then the finale in which all ap-
pear. , _ .
Show lasts just an hour and has
class written all over It. Only
trouble, as noted, is that some of its
material Is too fly for tho pic house
mob. They go for the dancing, es-
pecially for the Reed-Melee combo
whose shim sham shimmy gets
plenty of attention. This pair
have a nice flair for comedy as
well as hoofing. "Waters.
CAPITOL, N. Y.
Stage show this week offers more
names than punchy entertainment.
In addition to Eva LaGalllenne
making her picture house debut
there's Georgle Jessel and Ger-
trude Niescn.. The combination
makes . an imposing alignement
along the marquee, but the going
Friday night indicated that, even
with the class trade that the legit
actress is expfected to draw on her
own, the box offlce will have no easy
time justifying the boost in the
stage 'payroll to over the $10,000
mark. 'The Girl From 10th Avenue'
(WB)' is the feature.
Ostensibly to make certain that
her week's stand won't take on the
aspect of anything but a personal
appearance. Miss LeGallienno picked
her script from among the moth-
balls and old lavender. It's Sutro's
one-actei", 'The Open Door.' The
flowery language of the I9th cen-
tury drawing room, the artless and
obvious plot and the pacing of the
dialog between herself and Donald
Cameron, the lone support, combine
to rriake the turn a 20 -minute yawn
for any film house audience.
George Jessel sells himself effec-
tively in his three interludes with
his mastery at diverting 'em mak-,
Ing itself especially noticeable dur-
ing the passage of talk and song
that follows the LeGalllene Item. It
is a case of lifting 'em into a bois-
terous and lively high, with the
comic collecting handsomely on the
sendoff. Jessel also contributes
nicely to the encore that winds up
an ear-tickling cycle of pop time
Interpretation by Gertrude Niesen.
Stanley Twins score heaps of ap-
preciation with their shadow dance,
Hullng's Seal gets 'em for a goodly
round of chuckles with i/s mimicry
and juggling capers, while Stuart
and Lea hit it off suavely in a ball-
room number which serves as the
climax to a crack mixture of move-
ment and color by the Danny Dare
line of 24 girls. Odec.
FOX, PHILADELPHIA
Philadelphia, May 25.
Show this week at the Fox
should click much better with eve-
ning audiences than with matinee
crowd. As caught the opening day.
Bob Hope's 'Intimate Revue' seemed
to go over the heads of the sparse
audience, largely femme, and that
audience was probably representa-
tive of the Fox's daytime at-
tendance. Pic is 'The Daring Young
Alan,' an ordinary programmer
which, however, seemea" more to
their liking.
Hope has a neat and well -as-
sembled show, composed, for the
most part, of young talent and
moving speedily and easily with a
judicious spotting of talent and ar-
rangement of acts. Hope came on
llrst wltli a brief Introduction, and
then going right into the show.
Opened with the Throe Hearts,
two blondes and a brunette, who do
a capable If not outstanding unlsoQ
tap. Next came Honey Child, who
didn't do much of anything in par-
ticular and was only on for a brief
minute. She gagged with Hope In
that short time and their glib patter
fell dead on the mat crowd. Tony
Reed and Louise Melee follow with
a nicely routined tap dance that
clicked.
Then Hope made his first real
contribution to the program with a
line of his own, peculiar fast and
sophisticated patter. It was good,
but lines that wowed 'em in 'Ro-
berta' didn't get a titter here.
"Vivian Barlow, following, topped
with her Interpretations of screen
stars. The inevitable Zasu Pitts,
Mae West, and Garbo were sup-
plemented with an interesting Imi-
tation of Katharine Hepburn, a
corking one of Una Merkel and
finally, as an encore, her only male
Impersonation — Lionel Barrymore.
This radio recruit (Bowes' ama-
teur hour) works smoothly and, if
she fails in anything, it is that her
characterizations are all too short.
Second stooge of the unit (count-
ing Honey Child with her southern
drawl as the first) came next. Name
of Popikoft, he had a session with
Hope that was genuinely funny —
and short.
Reed and Miss Melee on again,
nicely combining ballroom and tap
dancing and presenting a rice ap-
STATE, MPLS.
Minneapolis, May 23.
With 'Gdln' to Town' delivering
the punch, this house currently
doesn't need much in the way of
stage support, and even the most
enthusiastic p. a. probably wouldn't
claim heavyweight entertainment
qualities for the flesh-and-blood
vaudeville array. Outside of George
Glvot, there's nothing that means
anything as a draw and no particu-
larly outstanding performers. B.o.
value of Glvot through radio and
stage prominence may be a question
for debate, but the 'Grikk Ambassa-
dor' gets across nicely.
Fred Helseke, pit orchestra con-
ductor, continues to announce the
acts, starting proceedings crudely
and amateurishly with the explana
tlon, 'we open our stage show with
Three Queens, six feet of pep.' Be-
fore the stage show proper, how-
ever, Muriel Parker, a neat looker,
sings a medley of pop numbers in
the pit and finds a friendly audience.
The Three Queens are a trio of
feminine tap dancers attractively
attired in brown trousers and Eton
jackets. A shimmy tap number
along with jazz clogging and an as
sortment of fast and difficult steps
Is* included in. the offering, which
would be improved by a little more
variety.
Carter & Holmes, two young men
who peddle comedy acrobatics and
dancing, deuce It acceptably. They
wind up with a really funny bur-
lesque wrestling match after one of
the pair has simultaneously played
a mouth organ, ukelele and tap
danced, while the other has con-
tributed a series of amusing falls.
No worlds are set afire by Bernard
& Henry, Amazonian young women,
but their pop and sentimental song
numbers seem to set well. One
number, 'Reincarnation of Mae
West,' is particularly appropriate.
Next to closing, Givot delivers his
moderately amusing monologue
through a mike. Scrambled English
is, of course, his chief stock In trade,
but his patter Is sprinkled with a
number of good gags — albeit, many
of ancient vintage. A first-rate
single turn, this, but not quite
strong enough for the pre-shut spot
on big-time.
Seven Wonder Girls conclude,
offering daring and thrilling feats
on roller skates. Manner in which
they whirl, about, suspended by legs,
ankles or arms, is hazardous if not
novel. The screen program, in ad-
dition to the feature, contains a
Betty Boop cartoon comedy, a
Grantland Rice 'Sportllght,' Para-
mount Varieties and Paramount
News — plenty of show for 40e top
and a large, audience at the show
caught. eea.
Holborn Empire, Lonclon
London, May 13.
Bill this week has several radio
names, a few importations and one
vaudeville name that is gradually
building up. But business, first
show, far from capacity.
Two reasons to account for lack
of patronage. Jubilee and daylight
saving, but no doubt business will
build as .the week progresses.
, As an opener, "Taro Nalto, Jap
hand and foot juggler, serves his
purpose. Does his work in tho usual
finished style of his race.
. Clifford and Rhode, comedy tieom,
and both working hard to score;
at times too hard. Standard that's
been around for yeai's, with only
reason for not making the" grade
being a lack of material.
Follow a trio who in their hey-
day headlined bills individually.
Alice Lloyd, Daisy "Wood and Rosle
Lloyd, thriee sisters, despite the
Wood monnlker. Still get over on
personality, not having to resort to
sentiment. Rosie is the semi -ballad
warbler; Alice the low comedy por-
trayer, and Daisy the soubret.
Les Allen with his Melody Four
is a radio product. Starting as
crooner in Harry Hall's British
Broadcasting Band, he Is now a
full-fledged film star, under con-
tract to Brltish-Gaumont. But with
all that, he Is no vaiidevill© com-
modity. Croons, has a nice per-
sonality, a tiny voice, and grows
tired after a couple of numbers.
Max Miller follows, departing
from his usual next tb closing spot,
due to doubling. Miller ranks an
easy favorite among English comics,
and is now building up a film repu-
tation. Not wh.at he does, but the
way he does it. Has the kind of
Impertinence which Is always for-
givable. A broad grin, an intimate
style and confidential manner are
his stock in trade. Always sure-
fire here.
Devito and -Denny with Dorothy
Stevens have plenty of sight come-
dy, with boya crashing in on col-
lapsible piano starting the riot
Here on eccond visit and getting
plenty of laughs. The little they at-
tempt at straight piano and violin
stuff is overshadowed by the rough-
house antics. Surfeit of laughs, but
little applause.
Nosmo- King, opening Intermis-
sion, is the oldtimer Vernon Wat-
son. "Used to do a brazen takeoff of
Fi'ank Tlnney, ""to every mannerism'.
Made a comeback through the ether,
and still does blackface. Old gags,
with some of the new ones Indigo
blue.
Phyllis Robins is another from
the Henry Hall outfit and quite a
name now on her own. Adopts
some of the Ruth Etting manner-
isms, with an occasional touch of
Grade Fields for comedy. Does not
overstay, and well liked.
Raymond Baird, not programmed,
obviously a mistake, as he is billed
outside. Is here on second visit.
Plays two saxophones simultane-
ously, and expertly, but still mor*
melodious than some solo efforts.
Art Frank, only newcomer here,
gets next to closing spot. Follows
everything op tho bill, and Rich and
Adair, who did a similar type of
offerings here a few weeks ago. But
with all that proves the highlight
of the show. Plenty of funny an-
tics. Can move his legs with the
best of 'em, and never departs from
the old rube character. Should
have no trouble in lining up plenty
of work here. Vivian Peterson, In
support. Is good for the eyes.
Del RIos, man -woman whip
crackers and lariat throwers. In
stereotype routine, closing act.
ALBEE, BROOKLYN
Reduced scale at this borough the-
atre at least drew 'em in for this
matinee performance. Long before
tlic first show was half over the
place was filled with some standees
in the aisles at the rear. Current
program Is nothing extra, however;
In fact. Is quiet fare for the most
part. 'The Informer' (Radio) on the
screen had the majority puzzled, and
tlie ensuing five stage acts jiist held
their own.
Jean Deveraux's dance flash (6)
an opener which builds into some-
thing better as it moves along. One
male cavotts with two diminutive
partners through an adagio routine
which is heightened due to the
double femme assistance. Rest is
standard hoofing and toe work. Le
Paul, card artist, pulls aces arid
kings out of the air at will, but kept
it Up much too long at this viewing.
Three X Sisters treyed for atten-
tion and getting tops from tho audi-
ence. Harmony warbling with some
imitations on the side. All laughs in
the show were confined to Harry
Savoy's next appearance. Stuttering
style and mannerisms fatmed some
giggles Into the mob for a brief
spell.
Mangean Troupe (7) goes IBava-
Vlan In their aci'b offerings. Garb
and set smacks of tlie Central Euro-
pean hlU billy .stuff, whicli Is differ-
ent from the usual t'.imhUng fl.Tsh.
Members perform sUillCully on a
springboard and fill their 10-mlnute
spread with any number of corking
flips.
Show clocked at 65 mlnule.?. Phil
Fabello's orchestr.i had a 'moon'
overture for a starter.
Wednesday, May 29, 1935
VARIEIY HOUSE REVIEWS
VARIICTY
19
PALACE, N. Y.
Coed show a.i the Pal this week
for a change and better than good
biz Friday night, with the manage-
ment crediting 'The Informer' (Ra-
dio), despite the admitted tepldncss
at Kadlo City Music Hall a fortnight
ah'o and when opening at the RKO
house in Newarit the same day;
but if the managerial theory is right,
it must bo shared equally with the
Major Bowes amateurs. The ether
fans were obviously out In numbers,
waiting for the faves whom they
recognize by name, even on the
strength of a single appearance on
a previous Chase & Sanborn hour.
John S. Young, suave NBC an-
nouncer, pilots the 'amateurs,' who
impress anew with their semi-pro
(or better) batting averages, gives
out an effective builder-upper for
C&S coffee, the NBC, the RKO cir-
cuit's endeavor to encourage new
talent, and all the rest of it.
To substantiate all this come Joe
MpDonald, Rla Perala, John Jewell
and Mr. and Mrs. Frank the Barber,
the latter a touch of C&S showman-
ship in having built up a little
friendly feuding between Singing
Frank the Barber to the degree it
c.au.sed his wife to complain he was
getting swell headed, and could
she likewise have ' a Major Bowes
Amateur Hour mike opportunity.
Needless to add, she clicks as big
on the air, and In person. -Bi'lnging
ther.i together on the Palace stage
proved a smart trick, and the fans
ate it up.
Tapes were up from the supper
show right through until the 11 p. m.
break, before the final screening of
the film, after the amateurs went
OiT
Rogulat show opens with the five
Enoa Troupe members in as many
snappy minutes of Japanese pedal
juggling and risley work. Colette
Lyons, a bright comedlwne In the
deuce, is nicely 'foiled by a male
straight. Her weak voice may have
sounded weaker sans the mike, now
part of almost any sort of vocaliz
ing, but it held 'em. Stayed 15 mlns.,
and not too long.
The Funnyboners from radio
(Gordon, Dave and Bunny), nice
three-man comedy combo, proved
engaging with their original, self-
authored material. There is a ver
satile interlude with the vocal and
Instrumental fol-de-rol. The scram-
bled radio number was the weakest,
too familiar in Idea to hold up along
side of the trio's truly fresh stuff
otherwise. While ,not ■ altogether
negative, compared to tlie ultra aura
of the rest of it, they could skip this
Interlude to advantage.
Bert Walton made much — too
much — of coniedy business with the
galloping annunciator on the left,
stretching it into an Initial five mln
utes . before introducing the pale
faced, anemic-looking stooge who
constitutes the major portion of
the Walton item. The paleface
whammed 'em with a sockaroo
tenor.
Danny Dare Dancers (New Acts)
mixed double octet, closed and
scored solidly. Obvious novitiates
they essayed everything In the book
and the congregation In the pews
got the Idea quick that the kids were
trying hard to get along, and reacted
accordingly.
Of the amateurs, Joe McDon^ald's
mean tenoring of 'One Night of
Love' and 'Irish Eyes Are Smiling"
attested to his vocal culture when
he's not tending cars at the Jones
Beach parking station. Ria Perala,
Negro soprano, uncorked a pair of
pipes that needed no mike to ampli
cation — in fact, that's a good idea,
She sang a spiritual and 'Kiss Me
Again' in sequence, and likewise
wowed. The John Jewell, banjoist,
who gave out classic overtures and
wound up with a wow jazz finish
Finalists were Frank and Mrs. Frank
the Barb, with nifty vocalizing
Good choice of numbers, nice ad-
dress, and they could be sent out as
an act by themselves, fortified by
the C&S ether buildup, especially in
the deft manner that John S. Young
retailed it. A trailer could be a pro
fcssional substitute In Young's place
for future Itinerary. The profes
sional pontentialitics of all the
Major Bowes selectionists are very
promising and worthy of rotating as
a unit beyond the split weelc they
play at the Albee, Brooklyn, and this
house. AXiel
and Chinese, and flnishea up with
acrobatic stepping. Leonard Sues
blows a wicked trumpet; three
Weidler boys yodel satisfactorily;
Edythe Fellows sings an aria in
Italian and then an English ballad
proficiently, and Garrett Joplin
closes with a nifty routine of tap-
ping that promises to send him
places.
House is one of the few de lux-
ers featuring an organist, but so
far trade has not been any too
healthy. An Andy Clyde comedy.
In the Dog House,' and Pathe News
complete screen show. Ediva.
EARLE, PHILA.
Philadelphia, May 25.
First-rate all-around bill at the
Earle this week and Friday's audi-
ence showed more animation than
is usual for a daytime show. Pic
is 'Mr. -Dynamite.' Headlinor of
the vaude bill Is Molly Picon, not
so well ■ known here as in other
eastern cities, but who, neverthe-
less, had a fine turn-out. This
Jewish-American star seems to im-
prove with time. At any rate, she
never shone with such a combina-
tion of artistry and entertainment
value here before.
First Picon number was an In-
consequential, but amusing little
thing about a 'nervous lady.' Then
she jumped Into something more
noteworthy, called 'Tenement Stairs,'
in which she paused at each land-
ing to tell of the sights she saw on
the various floors of the tenement.
Her well-known 'Busy Working
Girl' (used on the radio recently)
followed and as an encore she did
Eastside Symphony,' a dramatic
balla:d that showed her at her emo-
tional best for sock recognition.
On the supporting bill there was
real variety and some novelty.
Herman Hyde, with an attractive
feminine helper who was decora-
tive If not useful, had plenty nov-
elty. Ills wild and woolly musi-
cal nonsense, in which every in-
strument he attempted to play
broke or exploded or did something
unexpected, was something rather
new here and clicked strongly.
Bob Hall is an old friend, but his
Improvised jingles are a never
ceasing source of wonder. There's
nothing new to report about his
act, but certainly it hasn't lost its
appeal.
Bill Wells, supported by the Four
Fays, supplies the only dancing and
does It neatly. Capa,ble softTshoe,
plus some burlesque and eccentric
stepping, with a little of the more
formal measures for good luck, are
to be found In this offering.
The Gretanos, opening, deserve
much more attention than most of
their kind. Theirs is a whale of a
wire act, with one pyramiding stunt
on the wire that brings goose-
pimples, also have a swell bicycle
bit. Aeriallsts, In the best sense
of the word, are these Tour men
and a girl. It's a real flash.
Overture Is a collection of FrI
selections. All in all, a well
rounded and shrewdly spotted bill
given class by Miss Picon.
Waters,
CRITERION, L. A.
Los Angeles, May 24
T. L. Talley, who recently re
sumed operation of the Criterion, is
experimenting with various types
of stage interludes, seeking som
type of box office draw. Currently
ho l!i u.sing a 40 min. unit, pro-
duced by Mlscha Gutcrson, com-
prising nine talented Juveniles,
which Is entertaining diversion for
those who like this type of stage
fare.
Utlllzinr the narrow apron and
grand staircase leading into the
auditorium, unit goes through a
strictly vaude routine, with Jackie
Morrow, a nine-year-old. imper-
sonator of Joe Penner. doing a ca-
pable Job of emceelng.
Participants Include Marvin Ra-
vltz, tenor and pl.anlst, who re-
veals technique and entertainment
ability. If he can be broken of habit
of ge.sticulating with every note.
Barbara Jean Woni;. Amrricanizort
Cihlnose cutie, sings In both Kngll.sh
Metropolitan, B'klyn
It so happens that in the first week
of effectiveness of the customary
Loew summer stage budget cut, the
Metropolitan Is stuck with a picture
whose draw capabilities are no bet
ter than fair. Minus names, the
stage bill this week won't pull 'em In
great numbers, even though it's sat
Isfactory entertainment. 'Mark of
the Vampire' (Metro) on the screen
Five acts, all more or less stand-
ard and each doing well by itself,
blend into a smartly paced vaude
ville layout. Sizable Sunday house
appeored to And It very agreeable
Coolcle Bowers is next to closing,
fitting naturally in that spot now
and giving it surprising heft for
a type of single act that formerly
belonged further down by unwritten
booking office law. Bowers is well
known around the, New York the
atres now, through' constant play
ing, and audiences seem to like him
more each viewing.
Three Kanes, who've been opening
shows for quite a spell, open thl.s
one in their usual expert acrobatic
fashion, and the acrobatics continue
only on comedy fashion, with
Young, Worth and Wyle In the No,
2. The three boys have a gentle
routine consisting of such tricks as
kicking each other all over the joint
That they still can sell the rough-
house stuff, despite its having been
practically murdered by much re-
petition lately, attests to Y„ W. &
W.'s slapstick ability,
California Revels, five girls and
two boys, in a flash act that's lived
long before the average, gives the
show's closing spot the bulk that
the early section.s lack. Nice look
ing full stager and the participants
are lively worker.s. Turn has been
around more than two years now
which is a couple of lifetimes for a
vaudeville flash nowaday.s.
Al (Svcngali) Siegcl and Carolyn
Marsh are third and over well. New
est Siegcl protege sings pleasantly
and depends, like the rest, quite
lot on the pianist's arrangements
She's so much 'prote;,'e' now, opln
ion on how Miss Mar.sh could go on
her own mu.st bo deferred. What
she ha.s right now beyond doubt la
plenty of good looks. Bige,
MET, BOSTON
Boston, May 24.
This week Harry Gourfain has
picked another band name, Ozzie
Nelson, for stage lure and he has
chosen wisely. Nelson doesn't plas-
ter himself all over the Mnlt as do
some of his contemporaries. While
he's on he's doing something, and
what he's doing Is helping out the
unit.
In one number, especially, this
spirit of the act was noticeable.
This was on a straight band num-
ber when Nelson walked right off
the stage and left the boys to them-,
selves. In the first half of this num-
ber ('Old Gray Bonnet') the musi-
cians played around with some hit
licks to shiow their stuff, and to pol-
ish off the bit. Nelson reappeared on
the second half to vocal a bit and
get In the swing.
As a band U rates as the smart-
est, best co-ordinated crew who
have tooted from the Met rostrum
this season. Enhanced by swell ar-
rangements, the band played perfect
background for Ozzie and' Harriet
Hllliard in their slice of the show.
In the final production idea, in
which the Ellda Ballet did a combo
picture-high kick number to 'Sum-
mer Romance,' an arrangement by
Sid Reinherz, house arranger, was
used, and this proved to be no ex-
ception to the rule of the day. '
At just the right spot Nelson
brings on Miss Hllliard with a sim-
ple announcement. They step direct-
ly Into a duet of 'Goln' Hollywood
Over You.' Snapper on the end of
this one is having the band shout
but about five 'yes' answers to Nel-
son's queries about the beauty of
Miss Hilllard, and then on the last
question discovering there's one 'no'
man in the band.
There's another duet and a solo
each by Nelson and Hllliard. All
good. Nelson's special is a Scotch
dialect thing that clicks.
Featured mixed double team In
the dance department are the. Rob-
insons, both red heads. They are
cleverly Introduced by the Ballet
girls in the reprise of their first
number. The line gals split in two
sections and each half brings on one
halt of the Robinson team. Gals
stay with them through their tap
number and then take them oft.
Robinson's second number, later in
the show, was sock material, a
flashy tap, smartly routined. With-
out the moving background of the
Ballet they showed to better advan-
tage, but on this one they were han-
dicapped by zllchy purple costumes
Another bright spot in a bright
show are Radcliff and Rogers, sepia
showmen of aco rank. They sing
(and sell) songs and pepper the act
with patter and lazy polishing busl
n^ss around the piano. They get a
big slice of time and rate it.
The Randalls, billed as a waltz
group, are an enigma in the setup.
The two beauteous girls and their
male partner are doubtless the
finest ballroom two seen In the Hub
since way back. But the kingpin
man, obviously the boss of the act,
takes his work too seriously. Tech
nically perfect in his terp, he car
ries himself like a fair- haired youth
at a garden party, and that doesn't
click with the rugged muggs who
came to see Ozzie Nelson through
dance hall associations. XInsympa.
thetlc reception the Randalls got on
the show caught was embarrassing
to those who realized they were be
ing let in on some superlative danc-
ing. Probably could win out in a
production, but not In vaude.
Finale idea of the show deserves
praise, and that automatically goes
to Gourfain. Nelson and Hllliard
are on the apron dueting their final
number, and few of the line girls
are with them — and back on the
stationary part of the stageTire the
rest of the company. As the show
shutters, the audience suddenly
awakes to .tho fact that the people
down stage are actually on the hy-
draulic pit, and this sinks them out
of sight on the closing bars. Bal-
ance of the company arc blanked
out by the traveler. Punchy effect
that drew out deserved applause.
Unit as a whole Is well knit and
diversified.
Film: 'People Will Talk' (Par)
Biz medium. Poa.
while Fox and Universal provide a
sequel to tho case behind the lat-
ter exodus by showing the cloud-
bursts that recently hit OUlahoma
and Texas and the blizzard that
swept Colorado. Parnmount takes
care of the war angle with a re-
view of a mimic gas attack staged
in Paris and the world of aviation
gets its Inning from an item from
the same comiany's library, ex-
hibiting .some shots of the ill-fated
Soviet liner, the Maxim Gorki,
which were taken on her acceptance
night.
King George's jubilee comes in
for a followup through three clips
showing the ruler and his queen
greeted by the children of London
and his sons, the Prince of Wales
and tho Duko of York, respectively,
doing the greeting honors for him
In Cardiff, Wales, and Edinburgh.
Lew Lehr and Teddy Bergman, the
former for Fox and the other for
Pathe, account for the major laugh
moments for tho week's melange
and their monologs on animal
capers. Runner-up in the light fare
Is Max Bacr, who, through Pathe,
lives up to his clown rep around
training quarters. Odec.
EMBASSY, K, Y.
(NEWS REELS
Spot highlights of the week's
melange are President Roosevelt's
speech explaining his bonus veto
and Father Coughlln's invasion of
New York In behalf of his National
Union for Social Justice. Pathe ac-
companies its excerpts from the
President's address -with flashes of
his appearance on tho ro.strum of
tho House of Representatives and of
civilian and vet listeners grouped
around their radio sets. Appended
to thl.s clip is a Universal contri-
bution in which Iluey Long com-
mlscrate§ with the ex-soldiers over
tho disappointment that the I'rcsi-
dent's thumbdown must have
caused, Paramount's samples from
the Detroit priest's pow-wow in
-Madl.son Square Garden are ample
enough to sati.>^fy the curious.
Interestingly treated by both
Path© and Paramount Is tho gov-
ernment's migration of dust storm
afflicted farmers to Ala-ikan fields
LOEWS STATE
Flash and size of the Earl Car-
roll Vanities unit gives Loew's State
currently a show of unusual powjr
for tilting the .turnstiles. Compact
revue and girl display carrie9 pace
and content to please the regulars
and class to charm the transients.
Mitchell and Durant, featured,
are In command, and the variety
of their work gives the offering a
comedy bulge that nicely balance*
the flesh angles and artistic ele-
ments.
One rough spot appears, due to
duplication of Hollywood mimicry
by Mitchell-Durant combo and
Helen Charleston. Girl is on with
her bits only a few minutes pre-
ceding the comics,
Samuels Bros. (3) and Coll'ette
Sisters land solidly with dancing
and eccentricities on each appear-
ance; and the girl thrill is there
with every ensemble.
Smart booking is found in the
playing of the Vanities anit on the
same program with the 'Richelieu'
film, the former, with Its gayety
and girls, being an Ideal foil for the
grim Cardinal.
HIPP, BALTIMORE
Baltimore, May 24.
The Hipp Is relying on the pic for
the patron-pulling this week, and is
giving 'Break of Hearts' (Radio)
the exploitative and ad build-up.
Stage-show consists of but four
acts, possesses no name lures, and
rattles oft more rapidly than any
vaude llne-up seen ai'ound here in
some time — 40 mlns. Sounds slight
but much solid entertainment Is
sandwiched Into that brief running
time.
Falls, Reading and Boyce started
the procesion with Just about the
briefest act ever seen around here;
didn't shade 4 mlns. Two men and
a maid Indulge In knockabouting
and aero hoofing, 'plus snatch of
song at start and couple comic sal-
lies about midway. Could stand
some lengthening.
Next, Bobby May, gabby Juggler,
normally In an opening or closing
assignment, but Inserted here be
cause this four-frame show seemed
to have three outside acts. Patter he
prattles while working through
earlier portion is of a sort superior
to most chatter heard from acts of
this type. Did 11 mlns. when
caught, plenty for this kind of act,
but his repertoire is wide and stunts
build.
Benny Ross succeeded the juggler,
with Maxine Stone as vls-a-vls.
Ross looked rosy and had 'em
hooked all the way, but he needs a
fast finish. Miss Stone is a femme
foil of merit and the Icthagric char-
acter she portrays is quite original
here, but before she concludes she
should really go into that high-kicks
routine she repeatedly threatens to
do; would polish off thing.s nicely.
As Is, mob looks forward all the
way, then is disappointed. Chattcry
cross-fire between pair, though be-
cau.se of TCliss Stone's type it cannot
bo said to have so much 'fire,' is of
high order, and a good gag is hav-
ing that unseen man backstage oo-
casionally top Ross after the comic
has topped the gal, over the p.a. sys-
tem.
Irene Vermillion revue closed. A
flash act, with tho billed girl doing
all the hoofing, .and a big assign-
ment it is. Man pounds i)iiino
throughout, with five femmcs toot-
ing trumpets llkowiso. The musik-
crs play through all Miss Vcrmil-
lion'.s specialties, and when she is
changing clotlios, front-aiid-conlcr,
on own. The hdotbv starts oft with
semi-toe hixh-klck crimp.Ti^in; hops
out ne.\t foi- .'in (•xcossivi-ly long and
arduous conturllon i-outiric. motif of
which is that a huge spider hang-
ing on backdrop has a butterfly cn-
nioshod In web. Dancer Is the but-
terfly, of fourse.
Mi.ss Voi'million's (:onf'lu(llng
chore ia a hotcha acr6' fling in
rhincstone trunks, which she pi-of-
aoes with a novel tom-tom iliurnp-
'Ing twist.
ACADEMY, N. Y.
Nothing much to pull 'em to th»
house this week, the management
evidently feeling that Ben Bernie
n a film should be sufilcient draw.
Senator Murphy did most of the
real pulling for the vaude end, since
he is better known here than Vir-
ginia Bacon, though she's no stan-
ger. Better variety to the bill than
some with bigger names and — r
what's more to the point — no dead-
wood. It's a good 5C-minute show,
smoothly paced and with no dupli-
cation of effort.
Murphy gets the next to finish
and holds his end up. One gag
that'll have to come out for uptown
audiences but a wower down here.
Otherwise Murphy plays on tha
clean side, without missing any
beats. Plays safe with some of th©
gags he got them used to last visit,
but about half of It probably new
to the crowd here, dealing with the
bonus, Long and other made-to-
order news Items all up-to-date.
Off to a good hand after keeping
them in good humor through his
turn.
Doesn't hurt any that Murphy's
the only comedy act on the bill,
though this might be disputed by
the Three Radio Ramblers, who
come Just ahead- of him. But the
trio merely unloads a stock of ra-
dio Impersonations and with two
other similar acts and all the im-
personators In the business In com-
petition, there is small chance of
topping, and they're not expert
salesmen. They do well, but hold
the stage too long and the alternate
spotting of the three on tho other-
wise dark stage seems to make the
act drag more than it should. No
action in 10 or 12 minutes Is not
good showmanship.
Another bad- example of handlingr
Is offered by Gus Mulcay, who,
after a smart harmonica turn
which gains him an encore hurts
his final exit with an ordiriary tap.
Earlier . In the turn he works a
dance bit Into his second number
with the suggestion It's tough to
play and dance at the same time.
That Is saved by the double chore.
Opens with an off-stage selection
through the mikes and then a mike
announcement similar to that em-
ployed by the webs In announcing
their artists, but neither web men-
tioned. First stage number is . an
old pop, well played, then the dance,
followed by 'Carnival of Venice,'
his most muslclanly bit, though a
bit over their heads here, even In
spite of the announcement. That
gets him a recall and he does the
'Continental,' which is more to their
liking.
Opener is the Four Delcos (New
Acts) casting turn, and winder-
upper Is Virginia Bacon's dance
fiash with Miss Bacon playing
hookey. Ray Wolbert replaces
Monroe au the singer without mak-
ing much difference in the act. Both
of the ensembles, with four girls
and two men, are too loosely strung
together to score. Sounds Import-
ant to clog 'Dance of the Hours,*
but the steps aren't there. Too
much like the opening number and
that's not good either. Peoplo
handle their feet well, but are given
little to do. They dance In a Una
and they dance upstage and down,
but tho music runs much longer
than the choreographic invention.
A stage manager might do some-
thing with the material, but as Is,
It's lightweight.
Feature Is 'Stolen Harmony*
(Par) with the Fox new.sreel and a
couple of miles of trailer padding
out. Business fair, perhaps a'llttla
better than usual. CMc
STANLEY, PITT
Pittsburgh, May 24.
Benny Mcroff's band act pretty
near the top these days. Whole lay-
out has acquired a lot of polish and,
with addition of femme talent since
his showing here as Cantor and
Jeasel support in their barnstorming
vaude show, the turn hasn't any-
thing resembling a weak spot. A
10-inlnuto slice near tho front might
be helpful, but it's not essential.
Management had originally booked
in 'Stolen Harmony' with Meroff. but
wisely . figured there would be too
much band stuff, what with Bornio's
crew on screen, and switched to 'In
Callcnte.' With flicker consuming
8.") minutes and stage about 70, that
leaves Stanley with room for little
else except a nowsrcel and a short
orchestral prelude from Dave
Broudy's crew in the pit. Opening
show today was about three-quar-
ters of an hour late, truck carrying
most of Mcroff's props having burnt
out a bearing about 80 miles froni
t'ittshiirgh, ncccssitatnig a flock of
filler shorts.
By the time house got around to
the stage show, mob wasn't In ;t very
receptive mood— most of 'em had
been Inside for almost four hour.s—
but It didn't tako Merorc lont,' to
warm them up. Introduction is be-
hind tlic curtain, with Codic .'^istor.s,
fi^nime harmony trio, w;irliling
sweetly and right off, .ilthough
they're back on in a few innment.s
to lead a gloe club iiu iier with
the boys. In addition to the f,'al,s
and Ills comlrs. Ked I'nppef. and
Juekie .Marshall, .Meroff has f(jr spe-
clallsls I'^lo flast, a ijersonnlily co-
nierlieiine wlin sells fine snnu :iiid
.drince number with the boss; JJolly
Hell, socle nci'dbaiie dancer, and a
(( 'Mni irnjei] on pnt-e CB)
to VARIETY Wednesday, May 29, 1935
BECKY SHARP
DESIGNED IN COLOR BY
ROBERT EDMOND JONES
PRODUCED BY
KENNETH MACGOWAN
FRANCES DEE**CEDRIC HARDWICKE
BILLIE BURKE *★ ALISON SKIPWORTH
NIGEL BRUCE ★ ALAN MOWBRAY
A
ROUBEN MAMOULIAN
PRODUCTION
Wednesday, May 29, 1935
PICTURES
VARIETY 21
EXPLOITATION B, Epes W, Sar^eru
The 'Buggies' Winners
winners In the exploitation con-
test on 'RuBBlea of Red Gap' insti-
tuted by Paramount were decided
last week by a jury composed of
representatives from each of the
trade papers, six In all.
First prize of $600 went to W. B.
Shuttee, Main theatre, Pueblo, for
an outstandlnff campaign, with $400
to Sid Holland, Elko, Elkhart, Ind-,
and the $300 award to Herman
Korsken, Warfleld and St. Francis,
San Francisco. Frank La Falce for
$300 for his campaign at the Earle,
Washington, D. C, and Al Zlmballst
scooped $200 for his campaign at
the West End Lyric, St. Louis.
Prizes of $50 each were handed A.
Shubert, Shubert, Gooding, Idaho;
George Baker, Newman, Kansas
City; Mel Morrison,- Strand, Dover,
N. H.; Joe Lee, Paramount, Brook-
lyn; Indiana theatre, Indianapolis;
Chas. B. Taylor, Shea's, Buffalo;
M. S. Joiner, Orpheum, Vancouver,
B. C; Milt Harris, State, Cleveland;
Caplto;, Aberdeen, S. D.; H. B.
Sabottka, Fifth Ave., Seattle; Para-
inount. Cedar Rapids, la.; Max
Shane, Paramount, Los Angeles;
Wm. Powell, Paramount, Newport,
R. I.; H. S. Dahn, Capitol. Montreal;
Bill Hollander, Chicago, Chicago; E.
M. Hart, Strand, Plalnfleld, N. J.;
Fox, Sacramento; Stuart, Lincoln,
and H. A. Gillespie, Liberty,
Yakima.
About 100 submissions were made,
about half of them getting into the
finals.
Safeguard
Very recently Syracuse police
warned a manager he could send a
monster around town to advertise
•Bride,' but that the perambulator
must not make faces at the women.
Sounds like a laugh, but back of It
Is an Idea. An overzealous pram
might get too good and throw such
scares into women pedestrians that
they really suffer a nervous shock
that entitles them to damages. In
the case of expectant mothers this
becomes even more serious.
It has been forgotten by now, but
back In the early days some terror
pictures was being advertised by a
monster. Being an ambitious j'oung
man, he Improved his act by hiding
In doorways and jumping out at
women. It cost his employer several
thousand dollars. He was too good.
The house carried liability insur-
ance, but nothing to cover this hap-
pening. It is all well enough to gain
Interest in a character by perambu-
lating a spectral makeup, but It
should be strongly Impressed upon
the person employed that he Is not
to exceed the idea.
In the same way It has been held
that a sound device which Is the
cause of a runaway is an act of the
theatre for which it can be held re-
sponsible, and accidents due to the
use of built-in auto prams can also
be brought home to the theatre.
Special temporary policies should be
taken out for such stunts. Adds to
the cost, but the damage suits may
roll up if something goes wrong, and
In many states it has been held that
the customary auto accident policies
cannot be held to cover such unan-
ticipated usages.
It's better to play safe both by
taking out insurance and also mak-
ing certain those stunts will not re-
quire such protection.
Waterbury Airings
Waterbury, Conn.
Ed Fltzpatrlck, manager of Poll's
here, capitalized on radio last week.
Through the cooperation of WATR,
local station, he booked a program
of pro and semi-pro talent, labelling
It the 'WATR Radio Revue.' The
radio station plugged the show for
several days, while the radio col-
umns of the local new.spapers also
gave It a play. Result of whole-
sale plugging was a packed house,
with both Poll's and WATR more
than satisfied at the results.
Fltzpatrick has used radio for
several exploitation stunts which
have clicked and he has Poll's on
the air with 15 and 30-mInute pro-
grams nine times weekly. Most
novel stunt was a conversation car-
ried on between radio station stu-
dios and the cockpit of an airplane
flying over Waterbury. Conversa-
tion was put on the air as a plug
for 'West Point of the Air." Broad-
cast got many inches of space in
state dailies.
Tintypes for 'Buggies'
Mel Morrison, of the Strand,
Dover, N. H., used a tintype contest
on 'Ruggles.' figuring it to match
the locale of the pictures. Old fam-
ily tintypes brought in, with bal-
lots with each ticket for voting pur-
poses. Made plenty of talk, which
reacted for the picture. Also got a
play In a clothier's ad for two cuts
of Charlie Ruggles, In and out of
costume and ran a star silhouette
contest.
He also got a hook in to a full-
page story on 'Devil Dogs of the
Air." tagging the theatre after the
feature article. Cost nothing but
the effort.
Chain B. O.
Lincoln, May 28.
Klva here, Westland house
Is conducting a side biz that's
doing better than the box
office. Taking example from
some other groups who have
developed a takeoff on the
chain letter gag to sell tickets
with, the house has had to set
up a bookkeeper annex t > keep
track of this new feature. Gag
Is that anyone buying 75 c
worth of tickets IS' registered
and given four entrance
blanks which he has tr dis-
tribute to four friends. These
four in turn buy 75c. worth of
pasteboard and get four blanks
apiece. As each group of tick-
ets is bought, the original guy
gets paid 15c back, etc., until
someone gets stuck with his
tickets and blanks, when the
stunt will end.
St. Paul on Toes
St. Paul.
Bob Rydeen, Garrlck mgr., al-
though at the helm of a 15c house,
is going tops on making a little ad
lineage go a long way.
With Paramount (Publix) and
Orpheum (Singer) world-premler-
Ing 'Let 'Em Have It' and showing
'G-Men,' respectively, both houses
going overboard on advertising.
Bob booked In 'Pride of the Legion'
a day ahead and blurbed that his
house would be first In the loop to
show what happens to crooks when
they run afoul of John Law.
Similarly, when topnotch stars
play at loop's ace houses. Bob does
the opportune thing by spot book-
ing an oldie with the same stars In
the top roles, and usually gets a lot
of drip-over gravy as a result.
In connection with 'G-Men,' Or-
pheum's explolteers pulled a honey
when they got Dally News scrib-
blers to refer to Dept. of Justice
men In the Bremer kidnaping trial
(which ran coincidentally with the
pic) as 'G-Men' throughout their
yarns. One of the best bits of in-
sidious exploitation ever to creep
Into print here, and seemingly had
Its effect, since flicker bowled 'em
over for a solid week.
Bubinoff's Special
Minneapolis.
Orpheum here framed up to have
a special one-coach train entry
Rublnoff from the railroad yards
Into the depot when It was discov-
ered that the regular coast train on
which he was riding would arrive
too early to get the broadcast of
his 'reception' on the air at the
only radio time available on WCCO,
local Columbia chain station.
Coast train couldn't be held up in
St. Paul, despite theatre ofllcial ef-
forts. Mayor and police chief were
among delegation welcoming Ru-
blnoff back to the city and the
ceremonies went out over the air.
Then a large parade through the
downtown streets followed.
Theatre also had a Rublnoff-
promoted amateur violinist contest
in tie-up with Star, the winners
receiving silver loving cups which
a local jeweler donated. Journal
carried long front page story with
art on Rublnoff's arlval 'like a
potentate or president.'
'Marietta' Scholarships
Salt Lake City.
In a campaign for 'Naughty Ma-
rietta,' Harry David, of the Victory,
devised a tie-up with a local school
of music. David offered to give free
scholarships to local warblers, best
rendering the various Victor Her-
bert melodies heard in the picture.
Also cooperating was the Deseret
News. Despite the fact that it Is
the organ of the LDS (Morman)
church, sheet is the most generous
with publicity in town. Contest
heavily ^plugged in each Mormon
church, ultimately resulting In more
than 200 contestants. A group of
judges heard the singers on subse-
quent days. Free scholarships were
presented.
As a result 'Naughty Marietta' at-
tracted wide interest and won the
endorsement of the church leaders.
Picture had been playing at the Par-
amount two weeks, and still good
b. o.
Beady-Made
Breaking 'G Men' just when Inter-
est was centered in the 'crime man-
sion' in Providence gave the M. &
P. theatres an edge on exploitation
for the picture. Harry Browning, 6"f
the Boston office, rushed out a .spe-
cial herald blowing up the matter
and not only roused Interest, but
helped to Increase the crowd of au-
tolsts that motored to the gang
stronghold. All they could see was
a flock of cops waving 'go' signs at
them, but It helped the buildup.
Missionary Work
Mostly In the smaller towns there
is always a group of women looking
for something to do, and plenty of
times they find picking on the pic-
tures a nice Indoor sport, so they
form a better films guild and pro-
ceed to give everything the works.
But in one town the manager was
ready for them. When he saw what
was up he turned their guns around.
He suggested to the committee
which called on him that he was not
selling pictures to please himself,
but to please his patrons. If they
.preferred gunmen to moralists, it
was the part of reason to try and
get gang pictures. He could not get
the same returns with high-class
stuff, so he sold what he could. If
the warm-hearted ladles wanted to
get busy and sell a better grade of
product, he would do his best to co-
operate.
All they wanted was something to
do, and so they appointed members
to go out and sell the good plays.
They even went so far as to get
pledges for pictures of too high a
type to win general approval. Many
of these had a strong educational
value and were- Independently re-
leased. They talked these up In the
schools, along with the program
pictures which met their approval,
and for several yeairs he has had a
strong press agent bodjr working
without cost. It was merely a mat-
ter of setting their energies to work
in the right direction.
Figures that It's wiser to get them
on his side than to fight, and finds
■it's decidedly more profitable.
BEHIND
Lynchburg.
Frank M. Boucher, formerly in
charge of Warners Virginia division
office here, has been named city
manageiv for Dominion Theatres, op-
erator of the Paramount and Isis
here and theatres In Charlottesville
and Newport News.
Boucher succeeds Marsh Gollner,
who quit as manager of the Par-
amount to open a pair of indie
houses on the eastern shore of
Maryland. He was c. m. for War-
ners In Hagerstown, Md., Immedi-
ately before coming to Lynchburg.
Canton, O.
Five additions to the Schine En-
terprises houses reported planned
during the summer. At Bucyrus, a
theatre partly built, will be com-
pleted, It Is said, and a new house
to be constructed at Van Wert Is
also reported for Schine operation.
Other spots where houses are to be
constructed are Wooster, Port Clin-
ton and Bellevue.
Port Clinton, O.
Mrs. Fred Relchert has leased the
Lyon theatre here.
Plans are under way here by
Francis Reeh and associates to open
a new film theatre here early this
fall. They also plan to open a new
house at TIflln.
Columbus, O.
The Arlington, new film house In
West Fifth iEivenue, built and to be
operated by C. A. MacDonald, own-
er of the Southland and Thurmania
theatres here, will be opened June 1.
Los Angeles.
Maurice Posner, former operator
of the Pico (sub run) here, now
managing Florence and Cameo in
Pasadena tor W. J. Edwards.
Spanish musical revue current at
the California, one time downtown
deluxer.
New Vogue. 900-seater being
erected on Hollywood blvd. at cost
of in excess of $100,000, being
readied for opening late In June.
Howard Sheehan, one time with
F-WC, is operating head.
Boston.
Bert Honsen, manager of Keith
Boston, is on leave on account of
illness. During his absence the
house will be covered by Ben Do-
mingo of the Keith BlJou. Anthony
ZInn, chief of service at the Boston,
has been promoted to the position of
treasurer, to succeed MIs.s Gladys
IMUman, resigned.
Lincoln.
John Rchols, late of Pueblo, Colo.,
moved in here to replace Allen
Thamcr in the Lincoln Theatres
Corp. advertising department.
Thamcr was moved to Denver to
work in the division office.
George Monroe, one time manager
of the State here, now with the
Westland Theatres string In Colo-
rado, was moved from the Chief in
Pueblo to Denver and the home
olfice.
Dayton, O.
James L. Weed, veteran RKO
nianagcr, is recovering in Miami
Valley hospital from a major opera-
tion, performed several days ago.
Bank Night Offset
Everett, Wash.. May 28.
R. E. Charles, who operates
the Roxy theatro here, has
worked out a plan whereby
patrons registered a* any of
the three opposition houses
holding bank night will be no-
tified in suHicient time to en-
able them, if winning, to go to
the house v/hero drawing has
taken place to colioct. Upon
returning to the Uoxy, winner
will be given an amount equal
to that pulled down at the op-
position house.
Charles thereby avoids pay-
ing royalty on bank night and
enables his patrons to parti-
cipate in drawings at other
theatres without being in at-
tendance there.
Coats Are Better
M. & P. Boston advertising de-
partment has tipped its managers
that it probably will be easier to
get stores into a push on Shirley
Temple coats than on the dresses.
Reason Is that the coats show a bet-
ter profit.
This should Interest managers In
other towns where the garments are
handled. Just goes to show that
Harry Browning Is looking after the
little things as well as the big.
the KEYS
Los Angeles.
Grand International (formerly
Orange Grove) illuminated by
Herbert Rosener t ' San Francisco
as newest in his coast chain of
foreign language pictu ; theatres.
Bridgeport, Conn.
Loew,. with four large houses In
the same block has closed one of
them.- Lyric, for the summer. Stage
attractions are out of the Globe
with double features inaugurated.
Other houses. Poll's and Majestic,
are first run houses.
Boston.
Paramount Theatre Associates
held their third annual supper
dance at the Cocoanut Grove Tues-
day (21) with Phil DePetro as guest
of honor. In charge of the func-
tion were Leslie A. Armstrong,
prez,; Thomas H. Hannan, v. p.;
Elizabeth V. Doherty, sec; and
Harvey F. Elsenberg, treas.
Charlotte, N. C.
Graham theatre, Graham, de-
stroyed by fire several weeks ago,
has been reconstructed within the
old walls and has been re-opened
by Allan B. Thompson, manager.
A short-term option has been ob-
tained on old Yarborough hotel site,
principal street, Raleigh, near state
capltol, for erection new theatre.
Spartanburg, S. C.
James Massic, owner and opera-
tor of Haywood Theatre at Waynes -
vllle, N. C., announces plans for a
new $40,000 house to be opened by
fall.
Carolina Theatre's new building
In Splndalc, N. C. opened recently,
with Mayor S. E. Elmore making an
address to headline the first pro-
gram. House .seats 400.
Ottumwa, la.
New $75,000 theatre announced
here by Trl-Statcs through Ralph
Branton, operating m.an.igor.
St. Paul.
After four and a half years in
biz, Twin City Theatres Corp. li;us
done a break-up, effective June 1.
Group divvied its properties, W. L.
Hamilton now owning the Princess,
Minneapolis; I). T. I/atshaw taking
over the de luxe nabe, Hamline,
St. Paul; and the loop (iarrlck go-
ing to M. E. Montgomery and How-
ard S. Dale.
Baltimore.
Joe I'^ields, operator of the RIvoli
<and lOmbasJ-y, downtown subso-
quont-runs, has a.ssumed operation
of the IJrodle, southsldo nabe which
plays acts or small units weekends
only, rest of week straight plx.
Understood Fields paid Joe Brodic,
owner of house bearing hl.s name, a
year's rental In advance and posted
in a bank sum to cover second
year'.H rent.
Philip . Solieck Enterprises taken
Over tlic E.ssex, extreme west-side
nabe house, from Louis and Abra-
ham Cohen. House Is the newest
in this territory, completed and
opencfi last Sept. Cohen brothers
Will retain financial Intere.st In
property.
Wrinkles
Midwest manager has his own
plant for printing his one sheets.
No newspaper in town and the local,
printer is limited to auction size
bills, so he had to set up his own
outfit. His press is ,a stone slab on
which rests an old printer's chase,
and his type is handout from lino-
leum, mounted on pine blocks with
linoleum cement, dried under pres-
sure. Since he does not have to
bother about type high he u.ses odds
and ends of one-inch lumber for
which he pays very little to a saw-
mill in another town. He uses a
calliper to determine the height.
Low pieces are cut up for quads
and spaces. Stuff is all varnished
to keep it from warping. Reglot,
or the spaces between lines, arc of
hardwood.
With .a signpalnter's handbook ha
traces his letters with .a panto-
graph to various standard enlarge-
;ncnts. and he holds himself to threo
sizes, one. two and four Inchef, ex-
cept for speci.al occasions, when ho
in.'iy ciit a, special title in a differ-
ent face.' Inking is done with small
hand rollers which permits him to
uxo mure than one color of ink with
only a single impression, rollers bc-
ing small enough to ink one line at
a time. The Impression roller in
made from an old water boiler,
filled with sand. Form is inked, a
layer of blanket spread over and the
padded boiler rolled over and back.
With the crude device he produces
some very good looking sheet.s,
using the ends of rolls from a web
press, which he gets from a paper
about 20 miles distant.
In half an hour, he can roll up
enough one sheets to cover his own
and several still smaller spots with
professional looking sheets. Sounds
like a lot of I time and trouble, but
a small town owner has the tlm*
and doesn't mind the trouble.
Centering Interest
Frank Harpster, of the Warner
Cihio theatre, Mansfield,,©., hit on a
good idea for 'G Men' In his co-
operation with the News-Journal
for marquee lines for the, picture.
Offered cash and tickets for tha
best smashes of 21 units or less on
each of the two lines of the mar-
quee face. Readers are warned that
it's not as easy as It looks, but It
looks so simple that slews of peo-
ple tried. If they, did not recelva
a prize they got a good Idea of the
picture and probably most of them
bought In. Incidentally, most of
them will probably view the mar-
quee with greater Interes. for sev-
eral weeks to come, to see ho\r
Harpster does It. Works on any
picture and good for a run or a re-
peat.
Chain Letter
Al Zlmballst, of the St: Louis
Amusement Co., ' submits a tear
sheet to show that he used tha
chain letter gag in an ad on May
12. He claims precedence over the
Loew stunt mentioned last week.
However, 'did not paraphrase the
opening of this chain letter, and does
not prove his point very clearly,
merely using 'Don't break this
chain; 60,000 people howled at these
hits. Send your friends for their
share of happiness.' Just .a bank
In the ad space and not the essence
of the ad.
Quaker Oats Winners
A contest among managers on a
picture, with the prizes coming from'
an outside concern, has been con-
cluded In selection of exhibitor win-
ners In the Quaker Oats campaign
In connection with the Warner pic-
ture, 'Devil Dogs of Air.'
First prize of $500 goes to Harry
Goldstein, Roxbury, Mass.; second
of $250 to K. A. Grimes, Morgan-
town, W. Va.. and third of $150 to
Al .Singlinger, Appleton, Wis. An
additional 53 prizes from $100 down
to $25 also Included in the contest.
Hats for West
Tacoma.
Bill Connor, manager of Muslo
Box, tied up with large stores hero
on Mac West picture. Free tickets
were given people who could esti-
mate the weight of straw hats. Pic-
torial background In window with
scenes from the picture and piles
of tickets facing the hats.
Main window on busiest street
frave Connor ideal spot to boost
show and promotion cost very little.
It pulled them in notwithstanding
iiot weather and big lumber strike.
Cigs for 'Beckless'
L!r;;oln'
Doing an unintentional rub-in on
the Reynolds Tobacco Co., the
Stuart theatie here plugging 'Reck-
less,' had a group of girls togged as
clgaret vendors out hitting all the
eateries about town the day the pic-
ture ojjened. Oddly enough, though
the picture is supposed to follow the
I'vcynolds-Libby Holman sensation,
the. riggifs passed out were Old
Colds.
22
VARIETY
Wednesday, May 29, 1935
Truly a
The millions who hove been asking for Katharine Hepburn in a modern
role (like her great ''Morn/ng Glory'} have their wish fulfilled in ''Break of
Hearts'', • . • Hepburn is everything
a 1935 heroine should be . . . gor-
geously gowned in stunning crea-
tions . . . vibrant, exciting and
magnificently Hepburn! . .
great love story . . • and as for the
magnetic Charles Boyer, he's prov-
ing to be romantic dynamite to
eVery woman's heart! . . . ^^Break d
of Hearts^^ now ploying in I
mony key cities/ is odding new 1
lourels to the Hepburn crown!
it
51 R
:>Mft:::>::;;>:::::::.;:4:?S¥^^^^
mth JOHN BEAl JEAN Hi?SHOlT
Direded fay Phflip Moeller Jane Loring
Asso. Directdr Pondro S. Bermon Produefioi*
Wednesday, May 29, 1935
PICT
E S
VARUCTY
2t
CHI'S GAMBLING FEVER
Loew's Mayfair,
Mayer's Astor,
Duo from Reade
A deal will probably be concluded
by the end of this week between
Walter Kcade and Loew under
which latter takes over the Mayfair,
N. Y., on a 10 -year lease; The As-
tor, which was Reade's up to about
two weeks ago when going Into re-
ceiver's hands, may go to Arthur
Mayer. Loew Isn't Interested In this
theatre, it Is understood.
Loew circuit has not worked out
a p6llcy for the Mayfair pending
completion of present negotiations
with Reade to take It over, but
probable that a Loew's New York
type of program and scale will pre-
vail there. Meantime, the City Bank
Farmers Trust Co. has given both
the Criterion and New York the-
atres an extension of notice, which
means the two houses will not
have to close until 'June 10. On that
date the. City Bank will start tear-
ing: down the big building for con-
struction of two 600-seater3.
Cease Action
(Continued from page 2)
June 16, the date set for Blue Eagle
to cease activities, unless Congress
extends the code in some form or
other.
Code Authority offices in N. Y. in
the RKO building were besieged
with calls from dallies and other
parties asking what plans were be-
ing made for the future. C. A. of-
ficials were nearly as much In the
air as others because of absence of
any definite Instructions from
Washington. Request for orders
from Sol Rosenblatt, divisional ad-
ministrator in the nation's capital,
failed to elicit any Information up
until last night.
Authority ofllcials were marking
time here, waiting to see If Con
gressional leaders planned to pass
a new NRA act or toss the Blue
Eagle Into the sea. If set on fold-
ing up the NRA, officials will pre-
cede with details of winding up af-
fairs. Leases must be cancelled
furniture and supplies disposed of
and numerous other matters at
tended to.
It was not known for certain
whether this work would be started
Immediately on receipt of definite
word or delayed until June 16. Like-
ly that former course will be pur
sued since there will be no funds
available for employes after that
date.
Roxy-GB Product
Deal Waits on Court
Howard Cullman, trustee of the
Roxy theatre, announces closing a
product deal for the Roxy theatre
with Gaumont-Brltlsh, for the com
Ing season. Agreement is subject to
approval of the Federal District
Court, New York,' as the Roxy Is In
bankruptcy.
Arrangements are said to call for
the Roxy having a selcetlon of 11
out of 15 pictures to be distributed
over this coming season by G-B
The Roxy terms are stated to be
$2,000 per film, with a spilt over
$25,000, and G-B contributing $2,000
In advertising money on four of the
films to be played.
Stars Fall on June 1
Ban against the use of stars
of other symbols from reviews
to advertise or publicize pic-
tures becomes effective Satur-
day (1) but any pictures on
release prior to this date are
exempt.
Ruling Is that reviews writ-
ten after June 1 may not be
plugged through stars or other
sign-posting forms.
Fox, B'klyn, Not Closing,
Union's Concessions
Caught In the midd,le of a vicious
price-cutting war In . dov.'ntown
Brooklyn, the Fox avoids closing
Thursday night (30) on a last-
minute deal with the unions for an
amicable arrangement over summer,
details to be worked out. Up to
yesterday (Tuesday) there had been
no satisfactory headway, in this di-
rection, and a picture for Friday
(31) had not been bought.
Fox Is operated by SI Fabian un-
der a .five-year deal, with the rent
set at $2,900 a week. House needs
about $12,000 to break a.nd has en-
joyed good 1 usi ess under Fabian's
regime up to the arrival of thi
prlce-swording spree. Slicing sent
the Met to 55c with stage shows,
and the Par, getting pick of pictures,
to 50c, house absorbing tax. Albee
goes stralglit sound Decoratlon'Day
(30) at a 40c top. That ho se
started the war with vaude by drop-
ping to B5c, the scale under which
the Fox, vlrtuall. a third-choice on
product, had been operating right
along. Fox may cut its scale on de-
cision to continue operation. 'Mr,
Dynamite' (U) was booked late yes-
terday (Tuesday) after satisfactory
conferences with unions, to open
Friday (31).
Par and Strand, under a pooling
arrangement between Paramount
and Warner Eros, Is also operated
by Fabian.
WOODS IN 'TWO CITIES'
Hollywood, May 28.
Metro has borrowed Donald
Woods from Warnera for the
Charles Darnay part in 'Tale of Two
Cities,' Instead of having Ronald
Colman dualling.
Film Is expected to go into pro-
duction under David SelzniiMt's su-
pervision within two weeks.
Combining B^ds
(Continued from page 2)
labor deals will have to be made,
it Is expected, but there may be
more Instances than ' supposed
where the. union scales under cod-
ism and contracts will be continued
by mutual consent. In otliers, new
contracts would be rewritten.
Industry has become accustomed
to the five-day week and may con-
tinue It for employees. Among the
benefits cited is that with two days
a week for rest and relaxation,
efficiency has been Increased and
there has.been much less Illness. The
five-day week, however, probably
would not hold for union help.
Payroll changes will come about
but not so much in the larger the-
atres and bigger offices, through re-
ductions of clerical help, ushers.
Janitors, office boys and the like.
Lin© girls and other stage per-
sonnel also figure In this direction
where used. In the studios the pay
rolls probably will not be affected
so much on minimum scale of the
code except for labor, since there
as well as In large theatres such
as Music Hall, Paramount, Capitol
and Roxy, N. Y. chorus girls,
ushers, doormen, Janitors, etc., have
always received above the code.
Calif. Exempts Pix
Sacramento, May 28,
f^enairt uniended clialn store tax
ill to e.vi'inpl plf-ture hini«;o.s. .
m mms
mi NIT[S
$50-$250 Billed as Main At-
traction — B.&K. Solid in
Nabes with Chance Items
No Code— Paine
Despite voiding of the NRA by
the U. S. Supreme Court, the Music
Publishers Protective Association
will continue with its plans of re-
organization, John G. Paine, chair-
man of the organization, declared
yesterday (Tuesday). Reorganiza-
tion committee was slated to meet
yesterday, but a call for a special
gathering of the directorate of the
American Society of Composers,
Authors and Publishers yesterday
afternoon forced a postpontriient.
As for the music industry's code,
averred Palno, v.-ho is also chair-
man of the code authority, yester-
day, there romaincd nothing but a
pact that was unenforceable. Since
the covenant has no teeth, he add»i.l,
the wliole thing can 'hi ti-i-M d as
non -p.xlstcnt.
LID'S OFF
Wh
IZZ-ZZ
Hollywood, May 28.
It nothing else develops from
her testing for a part in
Metro's 'Tale of Tn-o Cities,'
Blanche Yurka will at least
have some kind of a speed
record.
Signing a oontr;; • t in New
York Wednesday (22) at 3:35
p.m., she was on u wost;-ound
plane at 5. Arriving hero the
following day at 8:40 a.m., she
was on the set at 10:20.
Chicago, May 28.
With the coppers running around
town closing up the horse books
and sloughing down on nitery hide-
away gambling rooms, the theatres
of Chicago and vinclnity have taken
over the Job of catering to the gam-
bling fever of the public. The the-
atres locally have just about for-
gotten the amusement business; In-
stead their gambling is more or
less wide open. They' are using all
the old-time 'win money meth-
ods. Ads no longer carry more
than perfunctory mention of the
show. The great bulk of the ads of
the 'theatres are bold-typed with
'Win $250," 'Play Screeno, Win
Money," '$ Free $'; '$100 in Prizes,'
'$150 Bank Nite,' and so on.
In Chicago alone there are ap-
proximately 550 money stunt nites
weekly among the 350 theatres in
town, many of the theatres running
three and four money lottery nights
during the week. Of course. It was-
strictly against the code but who
cared about the code?
Premiums Too Tame
Give-aways such as kitclienware
and crockery have gone by the
board. They're having a vote right
now to do away with the premiums
in Cook County but that's a waste
of time because the exhibs have
kicked them out already in favor of
the money giveaway on chance
stunts. People are loaded to the
gills with every kind of crockery
ware but they still can use $50 ex-
tra, even though the chance of win-
ning is slim.
Every nabs in town is swamped
with the money nights. Balaban &
Katz has put them into its top
nabe theatres, Harding, Southtown,
Marbro, Tivoll. Bank nites and
screeno are rampant in such key
theatres as the Piccadilly, Sheri-
dan, Byrd, Crawford, Embassy, Am-
bassador, Alamo, Nortown, Century,
Riviera, Biltmore, Vic, Plaza, Rio.
That last named theatre is a prime
example of the trend of this gam-
bling-joint show business, Rio ad-
vertises 'Tonite at 9 p. m. Play
Three Big Games: Tango, Bank and
Country Store.' And that's how
many theatres are operating.
Theatre operators have made
close studies of the box-office re
suits of the various games and have
found that 6creeno is outpacing the
other tricks at the box-office In
general the main money from these
various gadgets is made in the large
houses where the seating capacity
takes care of the fixed overhead for
the royalty and the prizes. In
the smaller houses it's tougher
since a high prize to compete with
the big house across the street
makes it impossible for the small
theatre to clear expenses.
Ring- Around -Rosy 's
Theatre managers jail generally
agree that all of these win-a-cash-
prlze angles are not basically good
but can't see tlieir way out as long
aa the 'competition' is using the
stunt. Balaban Sc Katz next week
will shoot Screeno, bank nite and
other take-a-chance items into
every one oC its 30 theatres with
the exception of loop propprties.
The loop Screeno game will be put
into the indie .Stat';-Lake
Loop itself is in a bad way duo to
this freo-nionoy gad;,'ets throu.^'h-
out the n<;i^))borlu)ods. Grosses arc
off alnio.-:t 50%, The Chicago, Pal-
ace, Oriental do a fairly good
\vcc!;-on.l biislncs.s and ilien tobo.^'-
gaii, .Similarly the houses using
tiie pi'izc-inonoy angles find that
they do okay on these nlght.s but
on the other niglit.s of ttio wr.'c;< tiio
gros:~'.'s sin!< brulaliy.
That the nioufy-prlzo iiubU mu.-^t
run It.s foi;! -,"! ju.st n.s ilouolo foa-
t'lj-r-v. '.;ivi^:i\v iy.u nn.l 10c admis.^lons
ROSY, FARNSY AWAIT
WHITE HOUSE POWWOW
'ashington, D. C, May 28.
Film codlsts will be notified in
the next few days to cease all com-
pulsory enforcement and suspend
activities of all sorts, it was in-
dicated today (Tuesday) in rccov-
ci'y circles. Dismayed by the Su-
preme Court stand, Rosenblatt lind
Farnsworth professed inability to
answer a barrage of questions
about the effect of the ruling on the
many angles in the film code, wliUe
Other federal officials Houndcred in
deep despair.
Indications are that the nature of
the decision autom.atically voids all
rulings by codists and bbard.s, wipes
out clearance skeds, nullifies assess-
ments, and leaves up to the Indus-
try the question ivliether the can-
cellation privileges and other pnic-
tices be observed on voluntary
basis.
Ramifications In the court atti-
tude are so numerous, however, it's
impossible to obtain positive an-
swer on any queries,
Rlchberg's appeal for continued
voluntary observance. Interpreted
as Government opinion that all in-
dustries are morally obligated to
continue pacts, but attorneys con-
fessed that If Industries attempt
enforcement on ov,-n initiative the.v
might lay themselvei open to anti-
trust vlohatlons since the pact no
longer carries exemption from
monopoly bans.
With whole outfit in uproar,
Farnsie and Rosy were waiting for
decisions at the White House, Jus-
tice Department and Capitol before
taking any explicit action. Govern-
ment organizations are expected to
continue existence until June 16, but
now have practically nothing to do.
Quizzed about l\is planned return
to private Htc, Rosy said he has no
plans of any sort except that he
goes off the Government payroll by
June 10 at latest,
"I wish I knew what I am going
to do, but I have alj^olutely no
plans of any charactei'," Code au-
thor said. "Since I announced my
Intention to resign I have been so
busy I have been unable to discuss
future activities.. I have absolutely
no tieups with film groups or any
others."
Farnsie had even less to say
about his future. Wondering if ad-
ministration will attempt to draft
new code law, deputy was ju.st
waiting for news from front office
and has no private Job In sight.
did. Is the consensu.s. When a cou-
ple of theatres double-featured they
did well, but as soon a.s every lujuse
switched to .twin-bills no theati-e
had any advantage and ))UslnCKS
wobbled for everybody concerned.
When couple of theatres gave away
crockery business was Hwell, but
thai business floated into the ether
when the houses across the street
began giving away biggi.-r and more
expensive dishes.
The same is figured the only way
out for Screeno, banko, tango, Icoiio,
pay nite and the other stunl.s, .\o
theatre has any advantatje bncans"
.ill the c'omp(-l ition i,s i-iinnlng the
j)rlzc nights also, so now thoy ;uo
siartinji to raise tlii' ante InsU'iid
of giving away SIO ji.tul %Z'> as tlicy
(lid originnlly llicy ;irf alrf.'uly up
to $100 and even $2,'i0 which is the
giveaway at the .Mriihro, And soon
it will be abov(! llin $250 mark so
that the theatres will be giving
.'iwyy more than llicy take in which
is wli.at im i)i)<;ncrl willi the crocki-ry
ri'cnzy wlion tlK; tlK;itro.s charKin;;
ITic adJiii.^.sion u-crc handiii-,' iiiit
di;;lien which co':t t)i' :-i as nui'li
MS 11c.
INDICT READE
OVER ASTOR
VANDALISM
Walter Reade, indicted with four
others Friday (24) by the May
grand jury under his real nameg
Walter Rosenberg, was arraigned
iMonday (27) before General Ses-
sions Jud^ Collins In New York
and win probably plead to the In-
dictment by the end of the week.
He was held in $10,000 bail and
$5,000 cash, putting up latter for
release. Charles Bryan, also in-
dicted, appeared with Reade, whlla
three others named by the grand
Jury, are at large.
Indictments were brought against
Reade and othci's on complaint
WiiUam Moorehoad, representinff
the rent receivers of the Astor,
N.Y., which passed into their hands
on foreclosure procoedings of tha
City Investment Co., holders of a
$1,250,000 mortgage, two weeks ago.
Moorehead is manager of the As-
tor for the receivers, and pcroon-
ally on the property. He WM
formerly with Paramount.
Charge against Reade and four
others Is that of malicious mischief
in connection with damages to the
Astor between 'the time Reade gave
it up and the receivers took pos-
session. Alleged vandalism occurred
early on May 13. Saypol & Kotler,
attorneys for the receivers, at first
estimating the damage would
amount to $50,000, now declare it
will run easily $40,000, not counting
loss of revenue from inability to
operate the theatre before it is re-
paired. Any vandallstic damage of
over $250 becomes a felony under
the law. Conviction would mean a
four-year prison term and open
way for double damage recovery in
a civil suit.
On being arraigned before Judge
Collins onday (27), Reade and
Bryan entered a not guilty plea,
Iteade later declaring he actually
was not in possession of the Astor
.')Ince it had been returned by him
to Loew's, Inc.' Latter had a 10-
year lea.se on the house which had
not expired.
Four of the witnesses who ap-
peared before the grand Jury, Theo-
dore Q. Homrick, William H. Car-
ver, Warren Dunn and Han.son J.
Haines, are in jail in default of
$1,000 ball, pending testimony at
the trial of the case. They asked
that they be locked up, fearing re-
prlsal.s for having given the grand
jury testimony.
Reade took over operation of the
A.stor about eight months ago from
Loew's, lessee, when latter had no
more $2 pictures for the house,
with Reade, among other things,
getting some Metro product In re-
turn. He has played most of thcso
pictures at his other Times Square
house, the Mayfair.
The theatre operator-realtor ha«
a string of around 20 houses in
New Jersey and upstate NewTTork,
In addition to some smaller opera-
tions in New York City, including
the old Fox City on 14th street.
Studio Kicks In 5G
On L. A. 'Lamps' Bally
Hollywood, May 28.
'Oil (or the Lamps of China.'
wliich premieres June 6, Is to get
the heaviest campaign in Los An-
KcloH of any Cosmopolitan picture
Lo dale
Studio chipped
l'i);rrd.s and ballv.
'Barbary' Script Ready
Hollywood, May 28.
Mowa.rd Hawks returned by plane
.Saturday (2,',) from Nyack, N. Y.
v.'herc^ he eomplelod the scripting Of
'llarbaiy (Joasl,' wilh Ben Ilecht
and Cli.irles Mae..\rthiu' tor .Samuel
Coldwyn. Trio worked logetlicr for
ycveral wec'Us.
IlijwUs. who will direct tlie pic-
lure will) .Mirinin Hopkins and ,iocl
.Mc('ic:i l.-MTrMl, e,\pi-ci,s to gel it
n^l"!- \:\y In thi'"" We);s.
24
VARIETY
Wednesday, May 2% 1935
OVER
BOBD£R! -ON WITH THE HnS!
IN SMI HUiNCISCO!
HMLIHS TOP MOHEK IH HEW HAVEHl
HEWkSPHHISH CUSTOMl)
U OTHERS . Diiccted by U-OYD BAU
Wednesday, Maj 29, 1935
PICT « R E §
VARIETY
25
HoOywood Productioiis
Week of May 27
(Pictures now filming, or about to start, ar« listed balow alphabatically
by atudloa. Symbola arai D— Diractor, A— Author, C— Cameraman.)
CHAPUN
(United ArtlBto)
'Frodactlon No.' A'
<e8th week)
D — Charles Chaplin
A — Charles ChapUn
C — Rollle Totheroh and
Ira Uorgan '
Cast:
Charles Chaplin
Faulette Goddard
Carter Ue Haven
Henry Bergman
Alan Garcia
Norman Alnaley
Tiny Sanford
Dr. Cecil Reynolds
Chester Conklln
COLVSIBIA
The Blark Room Mystery'
(4th week)
D — William Nelll
A — Arthur Strawn and
Henry Myers
C— Al Slesler
Cast:
Marian Marsh
Boris Korlolt
Colin Taplcy
Katherlne DcMill*
Torben Meyer
Herbert Evans
Henry Kolker
Geneva Mitchell
Thurston Hall
Frederick Vagedlnr
'The Girl Filend'
(Srd week)
D — Bddle Tiuzzell
A — Gertrude Purcell,
Benny Rubin, Gene
Towiie and Graham
Baker
C — Joe Walker
Caat:
Ann Sothern
Roger Pryor
Jack Haley
Emma Dunn
Inez Courtney
Ray Walker
Thurston Hall
Gertrudo Seddon
Margaret Seddon
'She Slnrrted Her Boas'
(iBt weok)
p — Gregory La Cava
A — Thyra Saniter Wlnslow
Joe Swerllng and
Sidney Buchman
C — Unassl;^ 110(1
Cast:
Claudelie Colbert
FOX
'Orcli'ils to Yon'
(4 111 week)
D — William A. Seller
A — Gordon Rl|.'by and
Robert Dillon
Wllllan Hurlbut
Howard Estabrook and
Bartlctt Cormack
C — Merrllt Geistad
Cast :
John Boles
Jean Mulr
Charles Buttorworth
Harvey Stephens
Rutholma Stevens
Sidney Toler
Spring Bylngton
John Qualen
Patricia Farr
Arthur Lake
Arthur Tieachor
Patricia I'arr
'The Dri'ssniitker'
(5th week)
D— Harry Lachman
A — Alfred Savoir
Samson IJaphaelson
C — Rudolf Mnle
Caat:
Tutta Rolf
Cllve Brook
Robert Barrat
Nydia Wcstman
LconUl Snegoft
Geo. Hos.ioU
Mme. Smirova
G.. P. Huntl.ey, Jr.
Lionel Bel more
Andre Clieron
'Welcome Home'
(4th week)
II — James Tlnllng
a! — Arthur T. Herman
Marlon Arch and
Arthur T. Herman
Q — Arthur Miller
Cast:
Jimmy Dunn
Arllne Judge
Roslna Liiwrenc*
Charles Sollon
George Meeker
James Burke
Spencer Charters
William Frawley
Charles Ray
Arthur Hoyt
Raymond Walburn
Frank Melton
Harry Holman
Sarah Edwards
Dave O'Brien
'Steamboat BlU'
(Urd week)
— John Ford
— ^Ben Luclen Burman
Dudley N'lchols and
Lamar TrottI
Q — George Schnelderman
cast;
Will Rogers
Anne Shirley
trvin S. Cobb
Eugene Pallette
Francis Ford
Berton Churchill
, Stepln Fetchit
'Thander In the Night*
(3rd week)
5— George Archalnbaud
— Ladlslaus Fodor
Frances Hyland and
Eugene Solow
P — Bert Glennon
cast;
Edmund Lowe
Karen Morley
Paul Cavanauerk
Bodll Rosing
Paul Cavanaugh
una O'Connor
Gene Lockhart
Susaell Hicks
loria Roy
Arthur Edmund Carcw
'The Lord's Referee*
(2Dd week)
D — Bruce Humborstone
A— Osrald Beaumont
Edward Ellscu and
Louis Breslow
0 — Anthony IJgrla
<^i*t!
Mae Clarke
Low Ayros
Paul Kelly
William Harrlgsn
'Heanfy's Danghter'
(lilt week)
'Vllan Dwan
A — Kathleen Norria
Sonya Levlne
O — XJnasslgned
Caat:
Claire Trevor
'Oar Deceptloa'
(let week)
D — ^William Wyler
A — Stephen Avery and
Don Hartman
C — ^tJnaaslgned
Cast:
Francis Lederer
France.s Deo
'Curly Toi/
(let week)
D — Irving Cwnmlngs
A — ^William Conselmaa
C — Unnsslgned
Cast:
Shirley Temple
John Boles
Rochelle Hudson
Bllm Summervllle
Jano Darwell
SPANISH
'Free nnil EaRT*
(4th week)
D-.-Jack Boland
A — Paul Perez and
Jose Ruble
C— Harry Jackson
Cast:
Raul Roullen
Boslta Moreno
Enrique do Rosaa
Paco Moreno
Roslta Granada
METKU
•Mala'
(17th week)
D — Richard Thorpe
A — Herman Melville
John Farrow
C — Clyde De Vlnna
Caat:
Mala
lA>tuB Lung
'China Seas'
(ISth week)
D — ^Tay Garnett
A — Qrosble Oarstin
Julea Furthman
O — Ray Juno
Cast:
Wallace Beery
Clark Gable
Jean. Harlow
Dudley DiKges
Lewis Stone
William Henry
Robert Benchley
Edward Brophy
Lillian Bond
Akim Tamlroft
Donald Meok
Ivan Lebedeff
Rosalind Russell
C. Aubrey Smith
~ Live (le Malgret
■Xntlny On the Booaly*
(11th week)
D — Frank Lloyd
▲ — Charles Nordhoff anl
James Norman Halt
C — Clark Waller
Cast:
Charles Laughton
Clark Gable
Pranchot Tone
Dudley DIgges
William Stellln*
Granville Bates
Eddlo Quillan
Beryl Mercer
'Anna Kareniaa*
(0th week)
I>— Clarence Brown
A — Leo. N. Tolstoy
Clemonce Dane" and
Snlka VIertel
0 — William Daniels
Cast:
Grota Oarbo
Fro'lric March
Freddie Bartholomew
Maureen O'SulllvaA
Basil Hatlibons
Reginald Owen
Phoebe Foster
May Rob.'on
Buster Phelps
Cora Sue Collins
Henry Moivbray
Joan Marsh
Sarah Pnddi^n
Constance Collier
Tou'ro All I Need*
(8th week)
D — Robert Z. Leonard
A — Ethel Borden
C — Ernest Hnller
Cast:
William Powell
Lulse Ralner
Mady Christians
Virginia Bruce
Frank Morgan
Henry Travera
Reginald Owen
Laura Hope Crews
Lucille Watson
'Broadway Melody ot 19M'
(lith week)
D — Roy Del Ruth
A — Jack McGowan and
Sid Silvers
C — Charles Rosher
Cast:
Jack Benny
Eleanor Powell
Robert Taylor
Bid Silvers
Nick Long,. Ir.
Shirley Ross
Harry Stockwell
Una Merkel
June Knight
Jeni LeGon
'Vllma A Buddr Bbsea
Francos Langford
Carl Randall
'Hands ot Orla^
(4th week)
D — Karl Freund
jl— Nfaurlce Renard
P. J. Wolfson
Guy Endrosa and
Karl Freund
Q— Gregg Toland
Cast:
Peter Lorre
Prances Draks
Colin Cllve
Ian Wolfe
Isabel Jouiall
Torben Meyer
Sara Haden
Keys Luke
Edward Brophy
Henry Kolker
Harold HubSr
'Cnlni Tonrseir
(4 th week)
p — George Scltz
A — Edward Hnpf
Arthur Kobef
— I/ester White
ast:
Madge Evanj
Robert Tounor
Richard TucK»r
Betty Furness
Nat Pendleton
Louise Henry
Shirley Ross
Bardie Albright
Charles Trowbridge
Hanhattan Bladneas'
(3rd week)
D— J. Walter Ruben
A — David Sllvcrstein and
Leonard Fields
Otis Garrett and
Leon Gordon
C — Charles Clark
Cast:
Joel McCrea
Maureen O'Sulllvan
Adrlenne Ames
Louis Calhern
Ralph Morgan
Lewis Stone
Claude Gllllngnator
Frank Sheridan
Robert Murphy
Henry Bradley
PABAMOVNT
'Accent On Toath'
(6t1i week)
D — Wesley Ruggles
A — Samson Raphaelson
Claude BInyon
— Leon Shamroy
ast:
Sylvia Sidney
Herbert Marshall
Phillip Reed
Ernest Cossart
Robert Taylor
Catherine Doucet
Holmes Herbert
Samuel S. HInes
Astrld Allwyn
Florence Roberts
Laura Treadwell
Lon Chaney, Jr.
Nick Foran
'Big Broiidenst of ItSS'
(Vth week)
D — Normnii 'I'aurog
A — Georc Marlon, Jr.
Jack Mlntz
Frances Martin
Walter de Leon and
Ralph Spence
C — Leo Tovor
Cast:
Lyda RobertI
Jack Oakle
Gall Patrick
Charles Ruggles
George Burns
Grade Allen
Wendy Barrle.
Henry Wadsworth
C. Henry Gordon '
Suzannn Kiiaren
Akim Tamlroff
Benny Baker
Mildred Cover
Judith Vonselll
Samuel S. Hinds
Harold Nicholas
Payard Nicholas
Arthur Aylosworth
Leon Holmes
Specialties:
Charle.s Ruggles
Mary Boland
Blng Crosby
Bill Robinson
Ethel Merman
David Holt
Gall Patrick
Liltinn Hnrmer
Stanley Taylor
Ed J. Le Saint
Wm. Burrcsa
Ray Noble Band
Harold and
Fayard Nicholas
Betty Jane Cooper
Richard Tauber
Carlos Gardel
Vienna Boys Choir
Ina Hutton Band
Virginia Weldler
Sir Guy Standing
Jessica Dragonette
ISverythIng Happens at
Once'
(Sth week)
p — Clyde Bruckman
A — Charles Bogle
Jack Cunningham
Ray Harris and
Bobby Vernon
— Alfred ttllks
ast:
W. C. Fields
Kathleen Howard
Mary Brian
Vera Lewis
Grady Sutton
Luclen LIttloileld
Tammany Young
Robert Homans
Arthur Aylosworth
Lew Kelly
Oscar .\pfcl
Walter IJrpnnan
Teter Tibetson'
(4tli week)
p — Henry Hathaway
A — George du Maurler
John Nath. Raphael
Constance Collier
Vincent Lawrence and
Waldemar Toung
C — Charles Lang
Cast:
Gary Cooper
Ann Harding
John Halllrtay
Ida Lupine
Adrlenne d'Amhrlcourt
Virginia Weldler
Dickie Moore
Douglas Dumbrllle
Christian Rub
Marcella Corday
Colin Tapley
Cllve Morgan
Ambrose Barker
Thomas Monk
glsa Buchanan
oris Lloyd
Ferdinand Qottaohalk
'Annpolls Farewell'
(Srd week)
D— Al Hall
A— Stephen M. Avery
Orover Jones
Wm. Slavens McXutt
Frank Craven
0:-Tcd Tetzlaft
Caat:
Sir Guy StaodInC
Tom Brown
Richard Cromwell
Jack Cox
DouKlas niackliy
Benny FBker
Louise Beavers
Richard Ilrndlus
.Tohn Morl^'v
RU Page
'The Lnxt Oulpoit'
(1st week)
D — Charlie Barton
A— F. nnttcn Austin ■
Arthur PliKllps and
Philip MscDonald
(J— Thoo. Sparkiihl
Castt
Contracts
Hollywood, May 28.
Bobert Barrat given new contract
and salary fevlslon upward by
Warnera.
. Fox keeps Jane Withers, 8, under
pact for another six months,
Dolores Casey, Paratiuount stock
player, safe until next option time.
New lease on writing contract
given Lionel Hauaer by Columbia.
Writing team of Lee Loeb and
Harold Buchman sealed by Co-
lumbia.
Peter Milne's writing contract at
Warners extended for third time.
Astrid Allwyn safe at Fox for an-
other six months. Goes Into 'Way
Down East.'
Jean Rogers termed by Universal.
Winding up at Radio after two
years as writer and associate pro-
ducer, Jane Murfln swings over to
Samuel Goldwyn on a. writer con-
tract.
Metro pacted Howard Emmett
Rogers, writer, for another year.
STORY BUYS
Hollywood, May 28.
'Man Unafraid,' western, by
Richard Martinson of the L. A.
Examiner, bought by Supreme Pic-
tures for Bob Steele.
Columbia bought screen righLs- to
'It Never i-tains,' authors, Lee iMcb
and Harold Buchman, signed to
turn out the screen play.
Option on Harry Hervey's 'Every
Mother's Son' taken up by Para-
mount with Pauline Lord In mind
fOT tl'e leaeT
'Cracn Light,' by Lloyd Douglas,
acquired by Warnen and going out
as a Cosmopolitan special.
Story outline on 'Life of Gari-
baldi' by E. Alexander Powell op-
tioned by Paramount.
'Rich Man, Poor Girl,' authored
by Maizee Grelg and published in
England, will be made by Fox.
RlCardo Cortez, who some time
ago bought picture rights of the
Roi Cooper Megrue play, 'HonorK
Are Even,' from Arch Selwyn, .sold
them to Paramount,
Making '1,000 Candles'
Hollywood, May 28.
Republic Is to make 'House of a
Thousand Candles,' old stager and
novel.
Jame.s Miller is scripting.
Studio Placements
Hollywood, May 28.
Jeanette MacDonald, 'San Fran-
cisco,' Metro.
Raymond Bond, writing original,
Metro.
George Guhl, 'Broadway. Joe," WB.
Adrlenne D'Ambrlcourt. 'Sing Me
a Love Song,' U.
Lois Wilson, Lloyd Hughes; Frank
Strayer directing; Karen De Wolfe,
adaptation, 'Dinner Party,' In-
vincible.
Harvey Thew, writing original,
Par.
Margaret Swope, 'Last Outpost,'
Par.
Vera Lewis, David Clyde, Mickey
Bennett, Dorothy Thompson,. 'Every-
thing Happens at Once,' Par.
Oliver H. P. Garrett, screen play,
'Rich Men's Daughters,' Col.
Arthur Straw adapting 'Surgical
Call,' Col.
Frank Borzage, directing 'The
Real McCoy,' WB.
Dorothy Kent, Henry Klelnbach,
untitled short. Radio.
Robert Benchley, Wells Root,
scripting 'Pursuit,' Metro.
Philip Barry, screen play, 'Hell
Afloat,' Metro.
Russell Hopton, 'Cheers of the
Crowd,' Republic.
Don Alvarado, 'Rosa de Francia'
(Spanish), Fox.
Ivan Miller, 'Calm Yourself,'
Metro.
Albert ContI, 'Here's to Romance,'
Fox.
Herman Blng. Nat Pendleton,
'Calm Yourself,' Metro.
Charles Kenyon, William Wlster
Haines, screen play, 'Slim,' WB.
Fred Kohler, untitled western,
Willis Kent
Huntley Gordon, Maurice Black,
'Orchids to You,' Fox.
Charles Irwin, 'Manhattan Mad-
ness,' Metro.
John P. Medbury, dialog, 'The Plot
Thickens,' Par.
Bradley 'King, screen play, un-
titled original, Par.
Vince Barnett, 'Lord's Referee,'
Fox.
Al Herman, directing, Nate
Jatzert, screen play, Nora Lane,
'West Beyond the Law,' Darmour.
Alf Goulding, directing, Eddie Mo-
ran, Leon Errol shorts. Radio.
Edward Lacmmle, directing; Earle
Cary Grant
Gertrude Michael
Claude Rains
Colin Tapley
(WALTER WANOBR)
'Shnnsbal'
(Uth week)
D — James Flood
A — Gene Towne and
Graham Baker
C— James Van Tree
Cast:
Charles Bayer
Loretta Toung
Alison Sklpworth
Fred Koating
LIbby Taylor
Charles Grapswln
Josephine WhIttAl
Hedda Hopper
Arnold Korft
Keye Luke
Walter KIngsford
Willie Fung
RADIO
•Top Hat'
(8th week)
D — Mark Sandrlch
A — Dwight Taylor and
Allan Scott
Karl Notl
C — Dave Abel
Cast:
Fred Astaira
Ginger Roberts
Bd. Everett Horton
Helen Broderick
Eric Blore
Elrlk Rhodes
Robert Adair
Donald Meek
Florence Roberts
'Betnm of Peter Orloias'
(Sth week)
D — George Nichols, Jr.
A — David Belasco
Frances E. Faragok
C — Luclen Andrlot
Cast:
Lionel Barrymora
Helen Mack
James Bush
Donald Meek
Edward Ellis
Allen Vincent
Ethel Griffles
George Breakstone
'Jalna'
(2nd week)
D — John Cromwett
A — Maze do la Roche
Anthony Velller
Garrett Fort and
Larry Bachraan
C — Edward Cronjager
Cast:
Ian Hunter
Kay Johnson
Nigel Bruce
David Manners
Peggy Wood
C. Aubrey Smltk
Jessie Ralph
Molly Lament
'Old Man Rhythm'
(3rd week)
D — Edward Ludwlg
A — Lewis Gensler
SIg Ilerzlg and
Don Hartman
Ernest Pagans
C — Nick Musuraca
Cast:
Buddy Rogers
Barbara Kent
Betty arable
Grai'e Bradley
Eric Dloro
John Arledge
Jay H(id(;ca
Doui,'las Fowler
Dovo Chasen
Hviilyn Po9
John Mercer
CenrKe ■ Barblef
Erik Rhodes ,
'I^st Days of Fompell'
(»nd Week)
D— Ernest B. Bchoedssek
A— Ed. Bulwor-Lyttoa
James Creelmaa
Melville Baker
Until Rose
C — Itov Hunt
Cast:
Preslon Foster
Helen Maok
John Beal
Alan Hale
Gloria Shea
Louis Calhern
Wyrlcy BIrcli
David Holt
'Alh'e Adums'
(1st week)
D — Geor;rc Stevens
A — Booth Tarklngton
Jane Murlln and
Dorothy Yost
C — ^Unasslgncrt
Cast:
Katharine Hepburn
Fred MacMurray
Ann Shoemaker
Frank Albertson
Charles Grapewln
'r.ady Tnbbs'
(nth week)
D — Alan CroHland
A — Homer Croy
Barry Trlvers
C — Norbcrt Brodlne
Cast:
Alice Brady
Douglass Montgomery
Anita Jioulse
Alan Mowbray
June Clayworth
Rafael Storm
Hedda Hopper
Mary Carowc
Lumnden Hare
Russnll Hicks
Mickey Bennett
Virginia Hammond
Mildred Harris
VSIVKRSAL
'Sing Me a I.ove Song'
(41h week)
D — Stuart Walker
A — Robert Harris
Robert Prcsnell
<3 — Charles Stumar
Cast:
Rlcardn Cortez
Dorothy Pago
Henry Mollison
Hugh O'Connell
Louis Albernl
Henry Armetta
Jack Cheatham
AVARNEH9
'Brna<lway Joe'
(1th week)
D — Busby Berkeley
A — Lois Leesoh
Bert K.-ilmar
Harry Huby
Benny Ituhlti
— So! I'l.niii
ast:
.Tor- E T-Irnwii
Ann Dvorak
Patricia Ellis
William flargan
.foe Cawthorn
Hcnr^ O'.Vclll
Oorilun "WcHtcott
one MdfKan
Arth'ir 'rroachcr
'We'rM In the Money'
nth week)
O— Ray Ki-.rlt-lit
A — Oeori;.' Hilson
Eru'ln '■Jf.'lHey
_ I :
.Ti-,;,n r;!'frirlr:ll
rjlcn.l:i' 7 :irrcll
Tlurcli If'*rl)f'rl
.lo^cph f'ft'htin
n<i:ry (yN-lll
lloliart f'avanatigl:
\\'a!T«'i Tfymfr
TtOM.i Al^'XTTidr-r
Ph:i T:i.k.-.m
•ToH.-j/li Kli'Cr
"Jhi- IrlHh In fn'
(iHt week)
D — l.lo^'fl l{ac<)n
A -i''iaii;; 'ir.iatll
Kar; n,-.l(l-.v|n
C — Unasslgned
Cast :
James Cagney
Pat O'Brien
Frank McHugh
INDEPENnENT
PRODUCTIONS
(A.MIIA8BADOR)
'Code of the Hoonted'
(lat week)
D— Sam Newfeld
A — Jas. Oliver Curwood
George Sayre
C — Edgar Lyons
Cast:
Kermit Maynard
Lilian Miles
(C. C. BURR)
'Rip Roaring Rliry'
(1st week)
D — Elmer Clifton
A — Homer King Gordon
C — r. W. Akers
Cast:
Grant Withers
Lloyd Hughes
Marlon Burns
Eddie Gribbon
Kit Guard
Paul Bills
Joe HIrakawu
(MONOGRAM)
'Make a Million'
(2nd week)
D — Low Collins
A — Chas. Logue
C — Harry Neivmun
Cast:
Charles Siarrcit
Paulino I^rooks
George E. Slone
James Jlurko
Guy L'Bher
Monte Carter
George Cleveland
Nornian Houston
'Cheers of the CrontV
(2nd week)
D — Von Moore
A' — George Wogi;ncr
C— Milt Krasner
Cast:
r.UHBcll Hopton
Irene Ware
Bradley Page
John Dll.soii
Wade Bolelci'
(itEi>i;nLiC)
'Westivard Ho'
^. ASaii week)
O— n(n")f;rt North Hr.wlbury
A — J..ln<lsley Parsons
Itdbrrt l-ImmetL
ll.'i rry I-'rledman
C— Archie .Sloul
'.'as! :
John Wjiync
.Sholla Mannnrs
Frank McGlynn,
Earl Dwirc
Yakima Canutl
Jack CurtlH
Mary McJ-jiren
Wallace Howe
Hank Bell
7traill<.'y Motriilff
Jamns Farley
KOACII)
'llolinie Scollund'
(.'>(li uecic)
D — James ^\^ IW-nw
A — I''rarik BurUjj
A — Art I.lnyil
Cast :
Strin Lauri'l
Oliver Hiirdy
William .Iani<\
Uavlil Torreni "
l.lonol Helmore
.Vnne Grrry
.l;i)>i"H Klijl.-i.v
.fui:rr f.:inK
V*i*riuiri .Kti-i.li.
M.iy Il".iUv
i:a'l(.,-.,-. i;..i;„;..
I'rir .';?.iii<M-.-i'l
':in)'*rf K'li'-iy
l'liyll!.w,Il;li,v
.Mrinlf r-.\<i-
.');ivi(l Ci'j.dr.
Snelli Clarence Mark.s adapti
'Fast and Furious,' U. "'
Jack Holt, 'Storm Over
Andes,' U.
John Collier, scripting, 'Sylvia
Scarlet, Radio.
Frank R. Adams, Inez Lopez,
screen play, 'The Virginia. Judge,'
Par.
Rosalind Keith, Dorothy Vaughn,
'Annapolis Farewell,' Par.
Marcia. Remy, 'Sing Me a Lave
Song,' U.
Sam Taylor, original. Roach.
Adele ComandinI, adaptation,
Harvester,' Republic.
Charles Logue, Emmett Anthony
adapting 'Legion, of the Lost,' Re-
public.
Reginald Denny, 'Here's to Ro-
mance,' Fox,
John Sheehan, Robert Benchley,
Harvey Stephens, Louise Henry,
Hal Dawson, Robert Warwick Bobby
Watson, 'Murder Man," Metro.
Henry B. Walthall, Claude Gill-
ingwater, 'Tale of Two Cities,' Me-
tro.
Adrian Morris, 'Calm Yourself,'
Metro.
Orrln Burke, Egon Brecher,
'Here's to Romance,' Pox,
Gilbert Emery, 'Peter Ibbetson,'
Par.
Paula Stone, 'Hop-a-Long Cas-
sldy,' Prudential.
Harry Semels, 'Last Outpost,'
John Balderston, adaptation, '
tiny of the Dead,' Metro.
Luis Albernl, 'Thunder in the
Night,' Fox!
Mayo Methot, 'We're In
Money,' WB.
Sarah Padden, "Hands of Orlac,'
Metro.
Spring Bylngton, 'Mutiny on the
Bounty,' Metro.
Lorraine Bridges, 'You're All I
Need,' Metro.
Joy Hodges, 'Old Man Rhythm,'
Radio.
Ted Oliver. Tom McGuire, Noah
Young, Jimmy Burtis, Ann Max-
well, 'Bonnie Scotland,' Roach.
Bielfer Twins, 'Black Room Mys-
tery,' Col.
Lee Kohlmar, 'Girl Friend,' Col.
Victor Varconi, 'Feather in Her
Hat,' Col.
Willie, West and McGinty, 'Big
Broadcast,' Par.
Daniel Haines, 'So Red the Ro.se,'
Par. I
Julian Josephson, screen play,
'Too Many Parents,' Par.
Richard Talmadge; Al Martin,
screen play, 'Speed Demon,' Tal-
madge Prod.
Joseph Calleia; William Wellman
directing; Lynn Starling adapting,
'I Am Joaquin,' Metro.
Brenda Fowler, 'Curly Top,' Fo.\.
Jimmy Flavin, 'livery thing Hap-
pens At Once,' Par.
Walter Brcnnan, 'Alice Adams,'
Radio.
Warner Richmond, Winston ili-
bler, Douglas Cosgrove, 'L.i,st D/i.va
of Pompeii,' Radio.
Tom Kennedy, Four EHCiuire.'^,
Man Rhythm,' Radio.
Al Beal, Tony Trftvers, James 'I'ol-
son, untitled inusicul, Radiu.
Edward n.u-Kan, Sarah Kdwanls,
James Flavin. Eddie; Ch;indlcr.
James Burko, 'Everything Haiiix-tis
at Once,' Par.
[''rajik Mcdlynii, "Oiitlav/ed fJim.s.'
U.
Milo. iMandcr. Annand K.-iliz,
'Here's to Romance,' T'ox.
Rohort Warwick, Frank McCi.vnn,
Jr., 'Jlopalong CassIOy.' PiiKloiilla I.
Saia.li Hadpn, 'CSliatiK-lmo-sv'
Boy,' Mctio.
Ralph Morgan,
Luis Alborni,
Doll llr.iidci-son.
Night.' J''ox.
■VV'iHiain I )ctiiai(:;--
Mc.Ui).
Edward ICvctc.ll iroiton, llohcri
ArmsLro))^', CciKVicvc Tobin; ill-
chacl riirl!/ dlrootlnt,', 'Llttlo I'.ir:
Shot,' \VH.
Olivia ]Jc 'The lrl;<)i
In l.'.s," \VJ.^.
Donald Wood.n, 'Talo of
Cilics.' Metro
Franci-. Lederer; William WyU-r
directing, 'Gay DecepUon,' Fox."
Charles Farrell. Charlotte Henry:
RcglnaW Barker dirncting, 'I''or;)l'l-
den Heaven,' Ropuhlic.
CI "lety Oiibannp dlrnctlng, Al I)c
M d v.Tlllnf,', 'Sirirrn Ovor ilie
Andes,' V.
William Powell; Hobfirt Prfsii'll.
adaptation, 'One ICIcvon Fifth A<.-t>-
nuf ' X'.
JJarry C'aro; . (1 •i-Lrud(> Mpssin.;r-i :
llari'v Fra.s'T directing, 'Wild
MuataiiK,' I!erk(.
:(obi'rt LIttlcfifid, MIch.-iel VUiir-
()'■ f'hai-Ip.i ,\I()1tIh, 'HveryllilDC
Happons at Once,' Par.
I'^.rhvatd l'; vvj('v, 'IjOr
Knx.
I'.Msa {uch;
iiiaiicc' Fox.
Mar.v f;ordon, Allen Jcnlii
Iri.sli In Cs,' \VI!.
.ri)li,]iu- .Xrlerl'Ti-.
vvn.
VARIETY
THIS IS THE TOPS
-Joe Blair in SHOWMEN'S TRADE REVIEW
"A clean hitj"
—M. P. Daily
♦"Boon to the box-ofFicel"
— Hollyxvood Reporter
Wednesday, May 29, 1935
P I CT U It E §
VARIETY
27
UA Plans 24 for 36: Goldwyn Prez?
(Continued from page 4)
'8« distribution year will make 12
pictures as against three this year.
Bellance, delivering four this sea-
son, will double to eight at least,
and probably more. UA's deal with
London Films has three year.i to
go, and expected this English pro-
ducing company, headed by Alex-
ander Korda, will have at least
four for the new program. London
Films delivers only two on the sea-
son shortly ending for UA release.
Minimum of 18 Next Year
This would Indicate a minimum
total of 24 for UA for 1935-36, with
extras probable from other sources.
This may include one and possibly
two from Mary Pickford, who, while
retiring from the screen, wants to
produce, and for some time has been
searching for material. Charlie
Chaplin is another likely production
delivery on the coming sesison's
schedule.
Secession of Schenck from UA
does not affect the acquisition of
the Fox-Metropolitan chain of
houses in the east, but it may
brlnisr new ownership Interests into
UA. The distributing organization
is owned by ChapUn, Pickford,
Goldwyn, Fairbanks, Schenck and
Art Cinema Corp. Schenck, who
absorbed previous owner-member
Interests such as Gloria Swanson
and Norma Talmadge, once one-
eighth owners, has the largest slice
of UA by virtue of personal inter-
ests and the ownership of Art Cine-
ma in which he has associates.
Goldwyn, next to Schenck, is the
largest owner, a fact that leads to
the belief In the east that the vet-
eran producer-owner will probably
be the next president. In addition
to Llchtman at the home office, an-
other possibility for the top chair Is
Joseph Moskowltz, v. p.
If Schenck sells out his UA in-
terests, as It is believed he will,
Goldwyn is regarded as the surest
buyer Just now. Schenck sailed
Friday (24) for Europe. He is ex-
pected back shortly when he and
Sid Kent will go west to put Into
motion the deal that has been con-
cluded.
Fox- Met chain of theatres goes to
United Artists Theatre Circuit, Inc.,
and not to Schenck personally, with
result these houses become a part of
the UA organization.
While a new UA president may
be set during Lichtman's confer-
ences on the Coast, it is hield more
likely that a nteetlng will follow In
New York at which this major de-
tail will be settled, with Goldwyn
coming on for the purpose. Miss
Pickford and Chaplin might also
come on in that event. Both are in
the west. Douglas Fairbanks is at
present on a yachting trip. Dennis
P. O'Brien, business attorney for
Fairbanks and Miss Pickford, might
represent them and vote in their
behalf with respect to the presi-
dency and any other details to be
settled. Lichtman and Home will
bo In California two weeks or so.
Goldwyn had fought frequently
with his associates on distribution
of his pictures, and while Zanuck
has been in the organization as a
producer some friction is said to
have existed between the two pic-
ture-makers.
Production of 20th Century pic-
tures by Zanuck for Fox release, to-
gether with release by Fox of Us
own Fox product, becomes effective
with the completion of this year's
deliveries and start of new product.
Under the combination of Interests,
Schenck becomes chairman of the
Fox board and Zanuck a vice-presi-
dent. Kent remains in his present
post as president.
MOUNTIES BACK
Red Coats Will Get Their Man for
Par After 5-Year Siesta
Hollywood, May 28.
With the planned production of a
Royal Canadian Mounted Police pic-
ture, Mounties get their first repre-
sentation on the screen from a ma-
jor studio since Metro made 'Rose
Marie' in 1928. Garnett Weston has
been assigned to write the story.
Mounties became a headache to
the studios through Canadian re-
sentment of Innacuracles In the sto-
ries and operation of the RCMP.
Coogan Family Sailing
Hollywood, May 28.
Mrs. Jack Coogan and sons,
Jackie and: Robert, with Arthur
Bernstein, bu.<!lnes3 manager, sail
for New York June 29 for a six-
week vacation.
RIBBING G MEN
Roach to Poke Fun at Fed Dicks In
Cycle Satire
Hollywood, May 28,
O men will come in for a ribbing
In a feature to be made by Hal
Roach which satirizes the current
cycle of Department of Justice pic-
tures. Travesty on the federal dicks
Is being written by Jeff Moflltt, Al
Austin, Chuck Callahan and Hal
Laws.
Film, going Into production the
latter part of June, will utilize all
Roach contract players except Lau-
rel and Hardy. Sam Taylor directs.
PIRANDEUO ORIGINAL
GRABBED BY METRO
Rome, May 17.
Luigl Pirandello, Nobel prize nov*
ellst and playwright, has signed
with Metro for an original. Contract
has a reciprocal option clause for
future Alms.
Pirandello is expected to leave for
Culver City very shortly.
Church Femmes Set
7-Pomt B. P. Program
Rochester, May 28.
National Council of Federated
Church Women, said to represent 32
million femmes, adopted a 7-polnt
better pictures program at a con-
ference here this week.
Idea, outlined by Mrs. Ralph J.
Hudelson of Indianapolis, con-
templates classes in picture appre-
ciation for children, support only
for Alms of 'moral excellence,' se-
lective programs for Juves, and Im-
pressing on house managers their
social responsibility to communities.
CHARGE THEFTING
Authors Law Warners Over .'Gan-
tlemen' Script
Hollywood, May 28.
Charging Warners used substan-
tial parts of their story, 'Yester-
day's Heroes,' in Its picture 'Grentle-
men Are Born,' Ronald Wagoner
and James Wlcklzer brought a
$260,000 damage suit and account-
ing in the Superior court Also
named in the complaint Is Robert
Lee Johnson, latter given screen
credit for the released picture.
Complainants assert their story
was submitted to and rejected by
Warners last April.
'Rex and Rinty' First
Hollywood, May 28.
'Rex and Rlhty' will be the first
of Mascot's four seasonal serials In
production under supervision of
Barney Sarecky, recently upped
from writing to piloting all chapter
plays.
'Fighting Marines,' which had
been pencilled as first, Is set back
to second spot. C. Reeves 'Breezy'
Eason will direct the horse and dog
clifter.
Horton Hesitates
Hollywood, May 28.
Edward Everett Horton's trip to
England to make 'Private Secretary'
for Twlcklngham Films, has been
set back a month, due to his going
into Warners' 'Little Big Shot.'
He'd figured to leave here Thurs-
day (30).
DELCAMBRE m SADDLE
Hollywood, May Z8.
Alfred Delcambre, who goes oft
Paramount's contract list next week
after .i year at the studios, has
been optioned by William Birke for
a series of eight westerns.
Meanwhile he'll play the Juve lead
in the next Harry Carey western
for Berke.
Laemmle Struts Stars
Hollywood, May 28.
Carl Laemmle, Sr., leaves Sunday
(1) for Chicago to attend the Uni-
versal sales convention, taking with
him a four-reeler promotion film.
Picture includes individual scenes
by 23 players who appear In pictures
next season.
Armetta'i Loew Personala
Loew is bringing Henry Armetta
cast for theatre dates. He'll do a
single.
Film comic openH June 7 In Balti-
more, with Washington following.
Blackout
Hollywood, May 28.
Metro hired a trained tiger
for 'O'Shaughnessy'a Boy,' but
found the animal has a black
face.
Now a makeup man has th«
Job of painting stripes on Its
pan to make It look like a tiger.
Long-Run location
Job on "Boonty" Has
Cast Accepting Cnt
Hollywood, May 28.
Metro's "Mutiny on the Bounty*
company left for the Catallna Island
location Sunday. (26), where they
will remain for Ave weeks. Over
2E0 people are at tha Island, with
some 400 scheduled to leave tomor-
row (Wednesday). That makes the
biggest group of people to be sent
on a lengthy location trip by any
major studio In two years.
With the exception of the princi-
pals, due to the length of the pro-
duction and the studio housing and
feeding the company, most of the
players are taking a salary cut.
Same system was used on 'Treasure
Island.'
Several villages have been built
to house the company. Principals
and technical staff will be quartered
on the Bounty. Work on the boat,
about two weeks, will ' be done 10
miles to sea. Three weeks lenslngs
win be done on the Island.
Beery a Leatherneck
After Europe Jaunt
Hollywood, May 28.
'First to Fight,' Marines' yarn by
Joseph Sherman and Frank Wead,
win be Wallace .Beery'a first after
he returns from his two months' Eu-
ropean vacation which follows his
current picture, 'O'Shaughnessy's
Boy.' It'a also tha first picture on
Beery's new contract.
Marines' story has been ready for
some time, but Metro wanted to
hold back and allow the star to
make a non-uniform picture follow-
ing 'West Point of the Air' and
'China Seas.'
MG Shifts ^Madness'
Leads and Directors
Hollywood, May 28.
Switch In Metro directors haa J.
Walter Ruben piloting 'Manhattan
Madness,' originally Intended for
Harry Beaumont Latter swings
over to 'Adventure for Three.'
Dialog revisions held up 'Mad-
ness' due to substitution of Joe Mc-
Crea for Franchot Tone in the lead
spot.
FIDLER QUITS MAG
Rejecta Screanland'a Paet Barring
Air Qrabblng
Hollywood, May 28.
Jimmy Fldler today (Tuesday) re-
signed as western editor of Screen-
land, fan mag spot he has held for
four years. No successor named.
Air chatterer rejected new con-
tract which prohibited radio ac-
tivity.
8 Bunn Actioners
Hollywood, May 28.
Earl Bunn, former technical di-
rector at Metro, la aet to produce
eight actioners under Capital Pic-
tures label, featuring Reed Howes.
Fred Newmeyer dlreota tha first
slated to go thla week at Talisman
studios.
ANOTHEB METBO OFEEATIC
Screen test of Igor Qorin, former
Vienna opera star, has been for-
warded to the Coast for approval
by Metro. M-O offlclala east favor-
ably regard tha teat, but Gorln will
not be signatured until Hollywood
gives It the once over.
Gorin, 26, has radio and Met
opera bids on also.
Agent Suit Backfires
Loa Angeles, May 21.
Leo Morrison's tt.OOO commission
suit against George Brent back-
fired In superior oourt when Judge
George A. Dockwellar gave the
Warners actor Judgment for $570
on cross complaint In eontract dis-
pute with agency.
Morrison anaounoaA ha would
appeal.
April Production Survey
Hollywood, May 28,
Production continued in the doldrums through April with the major
companies completing 23 features out of 49 in work, compared with 26
finished and 44 going In March. Pwamount failed to launch a produc-
tion spurt during the month, but. with six before the cameras, doubled
Its record of the month previous. Fox held up as most active of the
majors, with total of 11 features working. Metro was right behind with
nine.
The Independents kept up an even pace, finishing the same total of
16 features during April as they did in March.
Month s Production Activity
PictCires Pictures Pictures
Major Compani Working Started Completed
Paramount- 6 4 1
Fox 11 6 5
Warners 8 3 4
Radio 6 2 2
Columbia 4 3 4
Universal 6 2 4
Metro 9 2 3
Major Independents for National Releaaa
Small-Reliance 1
Chaplin 1
Walter Wanger 1 1
Independents for State Right Release
Monogram 4 ' 4
Mascot 1 1
M. H. Hoffman 1 1
Liberty 1 1
Beacon 1 1
Criterion 1 1
Excelsior 1 1
Invincible 1 1
Peerless 1 1
Superior 1 1
Reliable 1 1
Chesterfield ' 1 1
Puritan 2 2 1
38 Features Completed m April 1935
Paramount
'candal' — Wendie Barrie, Kent Taylor.
Warners
'Stranded' — Kay Francis, George Brent
'Alibi Ike' — Joe E. Brown.
'Girl From Tenth Avenue' — Bette Davis, Ian Hunter.
'Going Highbrow' — Guy Klbbe, June Martel.
Radio
'The Nitwits' — Wheeler and Woolsey.
'Hooray For Love' — Ann Southern.
Columbia
'Love Me Forever' — Grace Moore.
'After the Dance' — Nancy Carroll, George Marphy.
'Unknown Woman' — Richard Cromwell, Marian Marsh.
'Range War' — Tim McCoy.
Fox
'Under the Pampas Moon'— Warner Baxter, KettI Galllan.
'Daring Young Man' — James Dunn, Mae Clarke.
'Redheads on Parade' — John Boles, Jack Haley, Dixie Lee.
'Rest Cure' — Spanish talker.
'Black Sheep' — Edmund Lowe, Claire Trevor.
Universal
'Frisco Nights' — Valerie Hobson, Lylo Talbot
'The Raven'— Karloff, Bela Lugosl.
'Alias Mary Dow' — Sally Ellers.
'Border Brigands' — Buck Jones,
Metro
'The Flame Within' — Ann Harding, Herbert Marshall.
'Public Hero Number One' — Chester Morris, Joseph Callela.
'Murder In the Fleet' — Robert Taylor, Jean Parker.
Small-Reliance
•Let 'Em Have It' — Richard Arlen, Virginia Bruce.
Independents for State Right Releaaa
Monogram — 'Honeymoon, Limited,' 'Keeper of the Bees,'
Rider,' 'P4radise Canyon.'
Mascot — 'Headline Woman,'
M. H. Hoffman — 'Champagne For
Liberty— 'I'll Bet Tou.'
Beacon — 'Anything For a Thrill.'
Criterion — 'Rustlers' Paradise.'
Excelsior — 'Hell Breaks Loose.'
Invincible — "The Star Murder.'
Peerless — 'Night Cargo.'
Superior — 'The Lone Ranger.'
Reliable— 'The Live Wire.'
Puritan — 'Outlaw Deputy.'
16 Amateur Shorts
Master Arts Is converting the' ra-
dio and stage amateur gag to pic-
tures for fair, starting today on the
first of a series of 18 one-reelers
cast wholly with tyros except for
Ted Claire, pro m.c. Budget for the
non-pros — there'll be eight In each
short — Is 8400.
Shorties, being shot at Fort Lee,
N. J., will be released through Co-
lumbia.
'CEUSADES' EXTEAS HURT
Hollywood, May 28.
Two extras, Albert Dresden and
William Patton, working blh cavalry
men In Paramount's 'The Crusades,'
were Injured in a charge for scenes
being filmed at Muroc Dry Lake.
Men were rushed here In a spe-
cial train and taken to the Holly-
wood hospital. Dresden sustained a
broken pelvis bone and Patton a
severely strained back.
Winst(m at Schulberg
Elbow in New Setup
Harold Winston leaves for Holly-
wood Saturday (1) to become B. P.
Schulberg's personal assistant under
the latter's new production setup
at Columbia.
Winston Is a legit stager who
.served one short directorial Bcssion
at Paramount a couple of year.'; ago.
latin Luring Names
Hollywood, May 28.
Jalmo Yankclvltch, South Ameri-
can picture producer and radio sta-
tion operator, la here to take film
names back for per.ionals.
He handled Ramon 5Jovarro'8
tour last year.
&en Oat, Glen la
Hollywood, May 28?
Gienda Farrr^ll draws the lead In
'LUtle RlpT .Shot.'
f!f>nfvieve Tobin wlthdrA^wa.
28
VARIETY
AS THE IMMORTAL MAGNOLIA IN CARL LAEMMLE JR.'S
MAGNIFICENT PRODUCTION OF
SHOW BOAT 'A
DIRECTED BY JAMES WHALE
VARIETY 29
Tush-Pull' Recording ChaDenges
Hifl and-Dale at SMPE Convention
Indpls. Speedway
Interest Keeping
'Em Away from Fix
Indianapolis, May 28.
Qualifying trials under sunny
skies for the 500-mllc vaco are
drawing crowds outdoors to the
speedway away from the downtown
theatres this week. Grosses are ofC
as a result, and the usual upturn
In biz coming from the annual In-
flux of thousands of racing fans
will not be able to offset the pre-
race damage the auto event is do-
Infr to the film houses.
Goln' to Town' Is hitting a mild
14,000 pace in Its holdover week at
the Circle, while 'Our Little Girl'
Is doing only fairly well at the
Apollo in its second week with a
take of $3,700 in prospect.
With two holdovers in the first
run sector, the remaining two
downtov.'n houses now operating
were expected to do better than
they are; but the Lyric won't go
above a moderate $7,000 with 'Dar-
ing Young Man' and a stage show
as the Palace plods slowly at $4,200
with 'Mark of the Vampire.'
Estimates for This Week
Apollo (Fourth Ave.) (1,100; 25-
40)— 'Our lilttle Girl' (Fox). Shirley
■Temple Is the reason for the hold-
over, and the figure is acceptable
at $3,700. Last week same pic
opened excellently at $7,850.
Circle (;Katz-FeId) (2,600; 25-40)
— Goin' to Town' (Par). Respect-
able business for a holdover with a
pace of $4,000 being ticked off. Last
week It finished a nine-day run
with $11,000, very good.
Lyric (Olson) (2,000; 25-30-40)
— 'Daring Young Man' (Fox) and
Palais lloyale revue ons stage.
Fairly good at $7,0Q0. Last week
'Cowboy Millionaire' (Fox) and
vaude moderate at $6,500.
Loew's Palace (Loew's) (2,800;
26-40)— 'Mark of Vampire' (MG).
So-so at $4,250. .Last week 'Les
Miserablcs' (UA), holdover slow at
$3,700.
BUFFALO
(Coiviinued from page 10)
Got good publicity and should do
around $15,000. Last week, 'Flame'
(MG) and Olscn and Shutta. Under
expectations at $13,500.
Hipp (Shea) (2,400; 25-40)— 'Cu-
rious Bride' (WB), 'Vagabond
Lady' (MG). Usual double due for
$6,000. Last week, 'Strangers All'
(Badio) and 'Harmony' (Par).
Plenty down at $5,600.
Great Lakes (Shea) (3,400; 26-40)
— 'Miserables' (UA). Bright spot In
the week's offerings and heading for
$12,000. Last week, 'Town' (Par).
Beat estimate at $11,500.
Century (Shea) (3,400; 25)— "Hold
'Em Yale' (Par) and 'Cowboy Mil-
lionaire' (Fox). Looks over $5,000.
liast week, 'People's Enemy' (Radio)
and 'New York Night' (MG). Held
up for $5,700.
Lafayette (Ind.) (Sr,400; 25)—
•O'Hara' (U) and 'Secret of Cha-
teau' (U). Likely $5,500. Last week,
'Happened* (Col) and 'Unwelcome'
(Col). Held up to within expec-
tations at $7,300.
FOX CAMERAMEN CRASH
Visalia, Cal., May 28.
A. P. Alexander and Louis S. Tap-
pan, Fox Movietone cameramen
both reported killed along with
pilot and mechanic of ship while
flying over Sequoia National Park
today In an Army plane.
Other two in fatal crackup were
U. S. Army olflcers.
FOX AUSSIE EAST
Hollywood, May 28.
Stanley Crick, Fox manager In
Australia, left here Saturday (25)
for New Yorlc for conferences at the
company's homo office.
Likely lio'il go to London before
returning here on his way back to
Sydney.
Whale Re-Routed
Hollywood, May 28.
James Whale will direct 'Hang-
over Murder' for Universal next, as
'Show Boat,' which he was to direct,
win not go in until 'Magnificent Ob-
session' has been completed.
Irene Dunne Is In both pictures.
Lubin'B New Deal
Hollywood, May 28.
Arthur Lubin given a director's
contract by Republic, allowing two
outside pictures annually. First la
'Two Black Sheep.'
He turned out three for Monogram
In the past six months.
Lewis In for 'Band'
Hollywood. May 28.
Ted Lowis' band (;)0) arrived here
today (Tucsd.iy), moving up the
lirodiK tion st.u l of Ttoro Comos the
liaiid' tn .Tinif ?..
['.■nil stone rijifi |.«
Wrong Number
Pasadena, Cal., May 28.
Picture mob at opening of
Martin Flavin's 'Amaco' at the
Community Playhouse were
astonished when cries from the
cast went up for 'Skouras,
Skouras, we want Skouras.'
Developed he was a charac-
ter In the play.
L'ncoln Frees Some
Coin for Heckless*
And Tr. Saleslady*
Lincoln, May 28.
(Best Exploitation; tuart)
Cooper's houses, the Lincoln and
Stuart, are doing battle for gross
supremacy this week with 'Sales-
lady' and 'Reckless' for ammuni-
tion, respectively. Plugging went to
the latter pic with a series of tie-
up stunts and a gang of ciggie gals
peddling free samples of smokes in
all the eating houses in typical
costume. A tired biz man in this
town who gets an eyeful of gams
with his soup is struck by some-
thing unusual, hence a good bit of
talk ensued.
Rains seem to have let up for a
while which will help pic biz con-
siderably. Varsity opening may be
Jumped up to the middle of June,
It being understood that City Man-
ager Milt Overman may be brought
back here then. Chain letter ticket
sales have the Kiva, second runner,
deluged in a new biz.
Estimates for This Week
Colonial (LTC) (750; 10-15)
'Tonto Kid' (Mono), 'Chinatown
Squad' (U) and 'Night at the Ritz'
(WB) for three. A $1,000 even
likely and well enough. Last waek
'Rainbow Valley' (Mono), 'Baby-
Face Harrington' (MG) and a dual
'Sudan' (Indie) with 'Gigolette'
(Radio), got $1,100 in spite of rain
all the week.
Lincoln (LTC) (1,600; 10-20-25)
'Travelling Saleslady' (WB). Looks
to go far, $2,800 Is likely, very nice.
Last week 'Private Wox-lds' (Par),
held to the last two days and then
broke badly. Gross was good at
$2,000, however.
Orpheum (LTC) (1,200; 10-16-25)
•Our Daily Bread' (UA) and
Rhapsody in Rhythm unit on stage
three days, 'Million Dollar Baby'
(UA) and 'It's a Small World'
(Fox), dual. A likely $2,400 on the
stretch, oke. Last week 'Maybe It's
Love' (WB) and stage show headed
by Armlda, 3 days, then 'Lost City'
(Cap) and I've Been Around' (U)
on a four day play. Patrons flg-
ured 'City' was a comedy and biz.
held up swell. About $2,900 on the
stretch.
Stuart (LTC) (1,900; 10-25-40)
'Reckless' (MG). Will easily get
$3,700 if the opening is any show
of potency, pretty swell. Last week
'Miserables'. (UA) toppled midway
and finished sluggish. Take was
close to $3,000, though, which isn't
costing the place.
PLEMINQ'S rOREIGN TREE
Hollywood, May 28.
Victor Fleming leaves here next
week for New York, and then will
sail for a vacation in Italy and
Egypt.
Finishing 'Farme'r Takes a Wife'
at Fox, director will be away from
Hollywood around four months.
ime Out for Trips
Rocliester, May 28.
Leopold Mannes and Leo Godow-
sky, young musicians, who devel-
oped kodachrome for the Eastman
Kodak Company, are quitting their
experiments until September.
Mannes is taking a special motion
picture camera and a load of color
film to South America, traveling
down the west coast, crossing the
Andes and up 'the east coast. Go-
dowsky will sail with his family on
the new French liner, Normandie,
and spend the summer in JSurope.
Back to Nature
Hollywood, May 28.
Joe Reilly, Fox-Westwood police
chief, going east to arrange for
facilities of N. Y. police department
in making 'Police Parade.'
Rollly is a former N. Y. police
lieutenant.
Ken Goldsmith Ankles
Hollywood, Jlay 28.
Ken Goldsmith walked at Mascot
when the studio refused to meet his
terms.
Ills next picture. T.ane,'
is unassigncd.
Sylvia Harris at Metro
Hollywood, May ;; .
Sylvia Harris made the Mf:tro
[.ayroll, though brotlier Jed didn't.
'She's going sureen play on
'Plunder.'
NEW HAVEN SKIDDING
Mae West Holdover as Good as
Anything in Town
New Haven, May 28.
(Best Exploitation: Par)
Mae West a holdover at Par, and
doing fair on second week. Town in
general sliding oft toward summer
level. Paramount worked an inten-
sive campaign on the West extend-
ed run, splurging on Old Gold tleup;
a co-op news page; a femme ap-
parel window display showing West
gown from the film; a six-car pa-
rade in auto dealer tleup; film songs
plugged at music counters; free
photos with Mae West sundaes;
distribution of West standees in
laundry bundles, also bread Inserts
in' bakery tieup; advance publicity
in gas station windshield stickers;
wrong number, phone gag; midget
auto towing city with A-.board
trailer.
Estimates fop This Week
Paramount (Publix) (2,348; 35-
50) — 'Town' (Par) and 'Behind
Green Lights' (Mascot). Fair re-
sponse second week. Headed for
satisfactory $4,600. Last week Mae
got a Juicy $9,600.
Poll's (Loew) (3,040; 35-50)—
'Midnight' (Radio) and 'Strangers
All' (Radio). Average opening in-
dicates fair $6,200. Last week 'Lit-
tle Girl' (Fox) and 'Swell Head'
(Col). Not too pleasing; at $6,500.
Roger Sherman (WB) (2,200; 35-
50— 'Callente' (WB) and 'Informer'
(Radio). Looks a moderate $5,800.
Last week 'Miserables' (UA). Not
enough Intelligentsia around for
this one, although $7,800 not bad
for eight days.
Bijou (Loew) (1,500; 25-36) —
'Danger' (Fox) and 'Cowboy Mil-
lionaire' (Fox). Slipping off a little.
Maybe $2,800, light. Last week 'New
York Night' (MG) and 'Yesterday*
(Radio). Fair $2,900.
College (Loew) (1,565; 26-35)—
'Flame' (MG) and 'Air Hawks'
(Col). Improvement on second
week of new flrst-run policy should
bring oke $3,600. Last week 'In-
discretion' (MG) and "Mr. Dyna-
mite' (U) fair $3,100.
Studios and NRA
(Continued from page 3)
the Code Authority offices from
producers, chiefly independent, who
asked rulings in regard to hours
and pay of extras. One particu-
larly, wanted to know If he could
work extras for a certain length of
time for a specified wage and was
told he could chisel If he felt like
It, as no one had the power to atop
him. ■
Knockout of the code does not
seriously affect Hollywood except
In the regulations of hours and
establishment of a minimum wage
for workers. For the artists class,
the NRA has been a misfit despite
all the time wasted by actors,
writers and agent groups for and
against the various clauses Involv-
ing their classesJ Agents' regula-
tions died six months ago when It
was ruled they had no place in the
industry's code.
In the actors' case, they and the
producers could not agree on what
should or should not go Into the
pact regarding their relations, with
the same conditions applying to the
writers.
CASTING 'SHOW BOAT'
Unlversal's eastern casting divi-
sion Is working overtime on 'Show
Boat,' skedded to go Into produc-
tion as soon as Irene Dunne com-
pletes 'Magnificent Obsession.'
She's the only one definitely set.
GINGER 'DT PERSON'
HoUSrwood, May 28.
Ginger Rogers' next at Radio will
be 'In Person,' a story by Samuel
Hopkins Adams. Allan Scott Is
writing the screen play.
William Selter will direct v. ith
Pandro Berman producing.
Hammerstein, 2, at Far
Hollywood, May .28.
Oscar Hamrner.stein, 2d, moves to
Paramount from Metro for adapta-
tion of 'Song of the Nile.'
Later goes east to work with
Jerome Kern on an operetta for
Max Gordon.
Republic Holds Collins
Hollywood, May 28.
Lew (;oliin8 stays at Repuljllc to
direct 'Legion of the Lost.'
Emmptt Anthony and arle.'-.
I.osue are scripting.
Cream for Butterwortli
Hollywood, May 28.
Charlfis Butterworth was handled
a nevv Metro contract and a raifee.
His two-ypar tlck<it wan punf-lir-d
out last week.
: 4
Remote Control
Hollywood, May 28.
Of four pictures In produc-
tion at Fox last week only one,
'Orchids to You,' was working
In the studio.
'Steamboat' Is up on the Sac-
ramento River; 'Dressmaker,'
at Sawtelle, and 'Welcome
Home' In Ventura.
'Racket^ Charge
(Continued on page 7)
the independent operators demand-
ed equal representation on the au-
tlioiicy for buyers and sellers and
explained they classed all producers
of pictures and distributors and
chain theatre operators as buyers.
Metro In Chi
Charges that M-G-M was using
'unfair' methods in the Chicago ter-
ritory wore aired In a resolution
brought by the committee on the
Chicago situation and unanimously
adopted. It was stated that MGM
sought to force the Independent ex-
hibitors to contract for Its product
on terms they could not meet, and,
on refusal, the producer would
threatenf to build a theatre In the
same blcck and 'put them out of
business.' The resolution called on
all independent exhibitors to notify
MGM they resented this action and
that a continuation of the policy
will Inevitably incur the iU will of
the independents.
Another resolution condemned all
free shows, sueh ias given in schools,
churches, clubs, societies, etc., and
declared that such showings should
be outlawed except in institutions
for shut-ins and army camps. It
was recommended that all cases of
free outdoor showings be reported
by independents who knew of them
and that proper action be taken to
abate this alleged unfair competi-
tion. Rare exceptional cases, it was
said, should be determined na-
tionally after a report by a local
■committee of two Independent the-
atre owners and two film exchange
men.
Further resolution urged exhib-
itors to take an active Interest in
politics, scrutinizing all candidates
for ofllce and all Issues as to their
advantage or disadvantage to the
Industry. It was recommsnded that
all newsrccls be carefully censored
to eliminate any political Influ-
ences 'Inimical to the theatre own-
ers, locally and nationally, and that
the utmost care be exercised in per-
mitting candidates the privilege of
the screen.
The Pettlnglll bill to prohibit
block booking, now pending in Con-
gress, was Indorsed In another reso-
lution unanimously adopted and
still another declared that the prac-
tice of compulsory block booking
had been extended In recent years.
Abram F. Myers of Washington,
general counsel of the organization,
recommended that court action
against unfair practices on the part
of the large distributors and chain
theatre operators be launched in
the various states by the Indepen-
dent operators who were sufferers
under these conditions. He stressed
the Importance of extreme' care in
preparing the caccs for the courts
and urged that all be submitted to
the otTlce of the general counsel for
approval before being introduced.
Governor Talmadge addressed the
concluding business session and
said Georgia is destined to lead the
nation to sound recovery. Immedi-
ate abolition of the NRA, the gov-
ernor said, would bo the greatest
possible step toward bringing about
a new prosperity and making pri-
vate Industry boom.
JACK WARNER ARRIVES
Jack L. Warner, v. p. of Warner
iJroH., arrived from . J'^uroim last
night (Tuesday) with British chiefs
'it his company.
Max Mildor, WB head, and D. E.
Oriinih, head of First. National In
Kngl.'ind. will accompany Warner to
tlic ^V'I•! convention in Hollywood
noxl wcpk.
AHEBNE'S MG LEAD
Hollywood, ?.Iay liS.
.loan Crawford drav.s Hiian
Ahcrii"; as vis-a-vis In "If Yo-.i Lovo
M<\' wlii'.li gots under way at Motro
nr-xt wook with \V. S. 'an Dyko
dir'TlIn;;.
Hollywood, May 28.
Two revolutionary methods for
recording and reproduction of sound
which will result in startling in-
crease of quality through mini iz-
ing distortion, were disclosed at the
final session of the spring conven-
tion of Society of Motion Picture
Engineers Friday (24). Improve-
ments came from RCA Photophone,
J. A. Miller and Jletro, in associa-
tion with Erpi
Douglas Shearer, head of Mctvo
sound department, put on an expo-
sition of the push-pull method for
variable density recording which
produces an Increased undlstorted
volume I'ange. In his demonstration
Sliearer detailed how the variable
density track was broken in half
and each side of the track recorded
by a separate photo-eloctric cell,
working opposed to each other to
give the system its name of pusli-
pull.
With illustrations and reproduc-
tion of production track made at
Metro for current pictures, Sliearer
pointed out that the push-pull
rnethod freed the track from distor-
tion and background noise, In addi-
tion to providing a wider frequency
and volume range to make dialogue,
music and vocal numbers more nat-
ural when reproduced In theatres.
Ho-iN standard at Metro
Metro, according to Shearer, is
now using the push-pull system for
sound recording on all pictures, re-
cording to the single track for re-
lease prints to give greater sound
quality.
Shearer declared push-pull track
can be projected by theatres by rea-
sonable change of equipment to pro-
vide for double-electric, cells. Metro
will make push-pull release prints
when theatres make proper Installa-
tions.
RCA engineers declared that com-
pany had developed a push-pull sys-
tem for recording which can be
used for making original sound
tracks via variable density. This
eliminates distortion, ground noises,
etc., to make for better recorded
sound, as also explained by Shearer
for his Metro development on Erpl
methods.
J. A. Miller, head of Miller Film
Co., woke up the 400 technicians l)y
stating t'.at the photographic
sound-on-film method had definite
limitations. He then went into de-
tailed explanation of his n^echano-
graphlc recording of sound track
through cutting a hlll-and-dale
groove onto sound film.
Miller claimed the track-cutting
system as developed by him elimi-
nated sound distortions and back-
ground noise of the photographic
method, and the mechanical cutting
provided opportunity for greater
sound clarity and wider frequency
range tliah is possible via photo-
graphic track.
Instant Playback
Miller detailed his film tr.ack,
u.slng slides for lilustrationfi, and
then demonstrated results which
could be obtained. Highlight was
the reproduction of an orchestra re-
corded In the hotel tho night before
without the knowledge of RCA and
Erpi sound engineers.
Miller also .stated that the origi-
nal recorded mechanographic sound
track could be played back Immedi-
ately after It was cut, to provide an
instant check on the sound quality
recorded on the film. (Present meth-
ods of both RCA and Erpl necessi-
tates development of the original
photographed track before it can be
projected, although studios sorlie-
tlmes use a supplementary wax disc
recording that can .be played back
after a scene for the director or
players.)
Max C. Batsel of RCA stated that
recently developed equipment for
recording ollriiinatea practically all
oljjoftionablu distortions produced
by the meclianisms themselves. He
then went on to explain the Ideal
acoustics iieed(-d In various sized
theatres.
Convention covered the (-ntira
technical and onglnf!<;rln.i; I1r;ld of
production, c.^cliihlLion and ,'iuxiliary
phases of the industry, with more
than 75 papi'-rs read during the five
days. l,cad(-i-s (jf ilic org-Hilzation
clai r i! :!u-nt v.aK the r.v.iRl out-
st.'uidiii;-. hi ils lil.-.(oi-y.
In [•'•'■'i>;niii'in of his acliicvcmont
In df^iiinin',' tho rsl i)ractlcul film
l>ioji.i-|iir ill \^'.)\,. S.Ml'J'; elected
'rMiiiMn.-. .\i",.r;i an lionoi'ary m(-tn-
lici. nii.ii invonierl the Vitascope.
so
VARIETY
Wednesday, May 29, 1933
NOW
Currently in Sixth Engagement
at the CAPITOL, NEW YORK
THIS SEASON
"Chaping, brilliant,
sentimental, funny.
Jessel is truly great."
Athton Stevens
CHICAGO 'AMERICAN'
"Nomination for^best
after-dinner speaker in
New York."
By O. O. Mclntyre
NEW YORK 'AMERICAN'
"Jessel is the most con-
sistently funny man on
the stage."
Robert Benchley
'THE NEW YORKER'
"Jessel in the 'Jazz
Singer' one of the great
performances in the his-
tory of the theatre."
Jeff Keene
PHILADELPHIA 'NEWS'
"Jessel is one of the
great talents of his gen-
eration."
Ben Hecht
NEW YORK 'AMERICAN'
IN PREPARATION
George JesseFs First Book
The Most Daring Autobiog-
raphy Ever Written by an
Actor
"25 Cents Till 2 o'clock"
A New American Play
''Cod's In His Heaven"
By MARK HELLINGER
and GEORGE JESSEL
Production by SAM. H. HARRIS
"Jessel is one of the few
great wits in America."
McDermott
CLEVELAND 'PLAIN DEALER'
MRv JESSED
Under the Personal Management of
ROBERT MILFORD
Center Theatre
New York City
Wednesday, May 29, 1935
PICT
E §
VARIETY
31
Stock Market
(Continued from page 6)
Bhakeout befoi-e the group began Its
remarkable climb.
Whole market was strong to
higher at the blow-off Monday (27)
with Dow-Jones industrial averages
closing at 110,74, an advance of
2,07 points over previous week,
Ralls were higher and utilities
firmer.
Amusement issues continuec". to
hold the center of the stoclc market
stage Tuesday and Wednesday,
after being pushed forward in clos-
ing days of preceding week. This
Interest on the part of traders was
evidenced most strongly Tuesday
(21) wheii Loew common, Para-
mount certificates, General Electric,
Radio common and Warner Bros,
common were among the 12 most
active stocks on the big board. The
big upturn in Fox A stock brought
It and General Electric into the
golden dozen group judged from the
point of transactions In Monday
(27) trading.
A pleasing feature of activity in
the amusement list was that in the
face of heavy profltTtaking in some
stocks, other issues were rushed to
the front and thrust upward to
new peaks. Evident disappoint-
ment that a large stock melon had
not been declared now sent Co-
lumbia Pictures certificates on the
stock exchange into reverse. This
selling forced the stock, to 58% at
the finish for a loss of 2% points.
There also was further pressure
on Consolidated Film Industries pre-
ferred, close being at 14%. At this
level. It was down fractionally.
While this was going on, the
Eastman Kodak common was. firm-
ing up. It pushed forward with a
rush Monday to close on top at
148, an advance of 7 points.
Fox Has a Spurt
Fox A spurted the same day on
reports, confirmed after the close
Monday, that Twentieth Century
was going over to that conipany.
While firm around Its high estab-
' llshed in preceding week, the rush
to grab stock in Monday's trading
put Its close at the peak quotation
of 1G%. More shares changed
hands in the one day than In the
preceding five.
While Pathe A was continuing to
work lower, Loew common and
General Electric were forging ahead,
both going into new high territory.
Radio common followed the Pre-
ferred B issue In Its climb, both
registering new highs. Both ^Iso
sold I off 'later in the week on disap-
pointment at the failure of direc-
tors to pay any of the accumulated
dividends on Radio B. .
Warner Eros, preferred, regarded
by many as a highly speculative
favorite, went to 26%, a fresh top,
before meeting profit-taking sales
which, forced it to 24 Compara-
tively large volume was In evidence
on the thrust upwards. Universal
preferred also snapped back to 35,
a gain of one point.
Both Westinghouse issues pre-
sented strong fronts, persistent buy-
ing holding the common above 40.
Tlie preferred mot selling Monday
and dropped to lOl'/i.
Fact that Technicolor has several
irons in the fire that may bring a
pickup in business, plus the fact
that the first feature-length pic-
ture done by its new three color
process soon is to be on tlie market,
probably was back of the sharp
upturn in the stock onday. This
rapid rise was the reason it sported
an advance of 3Vi points at the
close. *
While directors failed to act on
any dividend for Radio B stock, the
old rate on the Preferred A was
maintained through declaration of
a quarterly dividend of SlVi cents.
Con Salaries Factors
Holders of Consolidated Film In-
dustries stocks apparently did not
takfi kindly to the announcement
that H. J. Yates, president of com-
pany, received $C3,000 as salary dur-
ing 1934, for both issues receded
after the report was announced by
SEC. The preferred slipped to l'4Vi,
the old low for 1935. It was still
off- 75 cents at the close, 14%. In
addition to Yates'., salary, the
amount paid B. Goetz, vice-presi-
dent, was revealed as being $42,820.
M. H. Lavenstein, a director, was
listed for $32,395. H. M. Goetz,
treasurer, with $22,616; R. I.
Poucher, vice-president, $20,737; and
G. Vi . Yates, vice-president, $15,27 1,
were the other salaries reported by
the SEC.
Action of Warner Bros, common
chartwise Indicates this stock Is
either preparing to flatten out
around the $4 level or push still fur-
ther forward. Loew common, whicli
has had a steady, consistent rise
along with whole Amusement
Group, may meet a little profit-tak-
ing around these levels. Fox A,
chart readers claim, was In excel-
lent, shapes for the thrust upwards
when the good news came out, be-
cause It had gone through a nice
shake-out after plodding forwarded
for several weeks.
To the more shrewd chart experts,
the Amusement Group seems over-
due for at least a technical reaction.
Despite many bullish signs In recent
weeks, the smart traders are not
overlooking the factor of the usual
seasonal decline In attendance of
summer months.
Consequently, it would not be sur-
prising to see the amusement Is-
sues begin discounting such a box
offlc.e decline. Unless unseasonable
Weather enables the bulk of thea-
tres to. continue drawing well, such
a, discounting move may be ex-
pected this year the same as it has
come virtually every season.
In fact, several amusement
stocks gave rather plain signs of
fatigue from recent spurts to high
levels. Political moves In Wash-
ington and a generally all-round
strong market may delay this re-
action, but there were many Monday
who envisioned it in the offins'.
Summary for Week Ending Monday, May 27:
STOCK EXCHANGE
HlBh. Low. S.llcs. Issue :in<l lale. llicli.
854 4'/j l.TOO Amerlcou Seal 8
03% G,40a Col. P. vtc. (l)t GV/i
7V4 3W -MOO Consol. Film.....' 4
22% U'i 2,300 Con.iol. Film pfd (IVi)t K%
148 llO'i ,:m Eastman Kodak (j) "148
ISSi ill 4n IJo. ptd 154
1C?4 S:;, 57,000 Fox CInss A •!«%
20?i 20',i W.SKK) Gen. VAcc. ( ( 'iOVi
41% 3114 a.'i,700 Loew (2) UV.i
108 10'.' l,i)l> Do. ptd. (G'A) 1011%
r>'i .100 M.iUlson Sq. Garden 7
28Vi 27 50O Met-G.M ptd. (1.89) 2714
4V4 2'A 11.300 I'aramount ctts 3%
, IVi i/j 2,ri00 Pulhe EKcliango %
17(4 SVl I,.'fOO Pathe Class A 10
r>% 4 102.700 nadln Coip '0
02'^ Til) 1,300 nadio pt<l. A (3',i) S.'iSi
01% 3r.U 2:i,100 Kadio ptd. IS..... 'Sra
2% I'A M.-iOO niiO 2Vi
40% 31 40 Universal pfd 3T>
i% 2^;' 3-1, oOO Warner Hros 4%
20V4 14'^ 1,730 Do. ptd '20','^
tiOVi K'li 47, •'',00 Wcslinchoiisi^ •■'OVl
103 no 2!)0 Do. pfd. cr, '103
• New 103r, lilfc'h.
t Plus sto';lc p.\iras.
t Paid tills ye.if on account of accumulations.
CURB
Net
Low.
Last.
chg.
7%
7%
- %
58V4
58%
-2%
3%
4
14W
14%
- %
141 W
148
+^
-i-i
1,52
13%
1G%
+1%
2S\4
2GVi
+1
39%
41
+V/,
100
loa
- 'A
0%
7
- V,
27?4
27%
3<A
3%
%
- %
0
-1V6
- %
r.1%
- %
48%
40%
- %
. 1%
2
- %
3*%
35
+1
3%
3%
24
47%
40-yi
+ 1%
101 i.i
101
+ %
+1%
-Vi
+1
•-1
-II
+
-t-i
-1
Bid.
31^
40%
0!>
3
SCREENO IN DE LUXER
Newman, K. C, Going for Giveaway
Gag on Big Scale
Kansas Cit>, May 28.
Newman (Par) will start the
Screeno gag June 4, with one show-
ing a week, at the nine o'clock show.
For the start twenty-nine cash
prizes will be given, ranging from
one to twenty dollars, witli a pos-
sibility that automobiles and other
valuable prizes will be offered later.
"This will be the first time any
deluxer has gone for the giveaway
thing for a number of years. The
five and ten-cent coupon giveaway,
in connection with a local drug
store chain, started a cquple of
weeks ago by tho Dubinsky thea-
tres, subsequent run operators, has
been dropped.
Newman has the Screeno contract
exclusive for tho downtown thea-
tres.
HAYS GROUP ATTACKING
OHIO PLAYDATE UW
Producer-distributors, through the
Hays office, are bringing a test
case in Ohio against designatlon-
of-playdato legislation in that
State, holding such a law would be
contrary to constitutional rights.
Such a step was successful In New
Mexico a few years ago, when that
State passed an anti-block booking
measure.
Gabriel Hess is preparing the case
to test the legality of any law which
would make It unlawful for distrib-
utors to designate dates on which
their accounts shall play pictures.
A deslghation-of-playdate mea-
sure went cold In Michigan, where
legislature adjourned- during the
past week without passing any ad-
verse bills. Nebraska and Missouri
also went out without any legisla-
tion adverige to pictures.
' New ur,:, ii,i;>i.
Incorporations
NEW YORK
Albany.
Lauglis It Smiles Corp.; pictures,
capital etocic, 200 shares; no pai^ valut.
Beatrice Freedinan, Helen Friach' ° and
Anita Starkman, all ot 16C Broadway,
New York.
KUlKemere Theatres, Inc.; picture the-
atres, etc.: capital atock, 100 share's; no
par value. Alvln Albaum, 25B Beach
28th street, Edgcmere; Nina Noyello, 161
Beach 86th street, Rockaway Beach', and
Elsie Pearsall, 179 Beach 77th street,
Rockaway Beach.
I.tncoJn Newspaper Features, Inc.;
ecnoral publlaliinf; and printlnt; business;
capital stock, 100 shares; no par value.
Melvin Robblns, Harry. Silverman and
Wilbur II. Friedman, all ot 11 Broad-
way, New York.
'Kurvurd-WeHtcott, Inc., Syracuse: pic-
tures, etc.: capital stock, fCOOO. Robert
A. Cnhn and Sydney M. Gcrber, 1221
East Genesee street, and Isabel C.
Youles. 310 Tennyson avenue, all of
Syracuse.
New Barn Theatre. Inc.; theatricals:
capital stock, $3,000. Edith Gordon and
Abraham O. Chaaser, 100 West 42nd
street, and Eric North, 18 East 80th
street, all of Now York.
Weinberg Enterprises, Inc.; Yonkers:
theatrical business; capital stock, 100
shares; no value. Leon Samuels and
Mary Jermanok, GIG Fifth avenue, and
Jos. Weinbers, CIO West 143rd street, all
of New York.
Trnns- America Film Corp.; advertising
and publicity in connection with sale of
motion pictures: capital stock, 110,000.
Karl S. Lowenthal and Rudolph Eiaen-
bcrg, 551 Fifth avenue. Mew York, and
S. E. Sydney, 4311 Snyder avenue,
Brooklyn.
Institutional Nollon Picture Corp.;
pictures. drama. amusements, etc.:
capital ."itock, 1250,000. Henrietta Zelch-
ncr, 2090 Webb avenue; Martha J. Hoff-
man. 21'I2 Story avenue, and Magdalena
F. Baumann. 2236 Gleaaon avenue, all
of the Bronx.
Good Man and True, Inc.; theatrical
business: capital atock, 100 shares, no
par value. Louis S. Aldrlch, Ann Martin
and Lilly Rosenthal, all of 321 West
't4th street. New York.
Kton I.«usehoId Corp.; realty, the-
atrical busines.s.;. capital stock. 100
shares: no par value. FUhel Oavls, Rose
Brodsky and Jos. Bllllk, all ot 1441
liroadway. New^ York.
Dissolutions
Elwood Amasement Corp,; filed by
Van Alen Hollomon, 1501 Broadv."ay, New
York.
First National Ezhltiltors Circuit, Inc;
nicd by the company; 321 West 41th
street. New York.
Statement and Oesignation
rarlflc Kroadoostlns Corp., Ltil., Bur-
linh'ame, Cal. : radio operation; New York
olTlce, -2 Columbus circle: A. M. Flood,
secretary: $60,000; (lied by Manhelm
J^osenswolff, 2 Columbus circle. New
Vorlt.
Change of Name
From New York Talklni: Machine Co.,
to KCA Victor Dlstrlbutinc Corp., tiled
by Lawrence B. Morris, Oaiiiden, N, J,
CALIFORNIA
.Sacramento.
Intemullonul Art Alliance (amuse-
mentsK' capital, 2,000 shares: par, $10:
pi.Tmlttcrt to issue all. Directors: F. K.
I'Vrnn.H. Dorothy Groton, L. Albert Brown.
ISuywood Theatre Corp.; capital, $25,-
000: none subscribed. Directors: F. L.
.Me'zlcr. Albert Leeds, Jon Bcrtero, all
i,f Los Anyolos.
Mrrlcns St I'rlce, Inc. (advertlsljiit) :
'.apltal. 1. 000 shares: no p.ir; pormlt'.ed
I'l I.H.-ue 100. Directors: Fred Mortens,
(Inor^i, Vni t:. Miry Suter.
M»tori/.i>(l Cirrus, Inc., Ltd.; capital.
000. subscribed. $.'!00. Dlrp'-tors:
U.'illili Smith, Ivon I'arkfr, Ttilpli
lCfililm'*ier.
(' & .S Kntrrprlses, Inc. liYifilra npcr-
ilii.nl: lajillal. $75,000. sub.!i'rib';d. $200.
I ji r,. -1 (ir.w : Irvini; Carlin. J,illi;in C'ltliri.
.M l .-^jriKer. El-ile Slnk';r.
40c Vaudlilin in Mpk and St. P.
Is Reacting Against Radio Picts
As Indies Demand Scales Be Upped
HEADLESS HORSEMEN
Par Hunts Juve Riding Star,
'Pioneer' Hog-Tied
Hollywood, May 28.
Paramount in the past four weeks
has tested every riding juve in pic-
tures who can wear a cowboy hat,
has been unable to locate one to
fill the shoes of Randolph Scott a.s
the studio's new western star. With
'Vanishing Pioneer," lirst of the new
western series about ready for pro-
duction, studio is beginning to get
panicky.
In the past week, 12 hopefuls
have been tested. Those who look
good enough to fit the requirements
can't act for sour apples and those
who can act look as if they belong
in a drawing room instead of on a
horse.
As a last resort, studio might
make a flying trip of western col-
leges, try to locate some youngster
who has a little acting ability but
with the time clement main hope
lies in Hollywood.
British Coin Aiding
Rowland 4-Picture
Deal Here and There
Part of the bankroll for William
Rowland's eastern producing at the
Erpl (Paramount) studio, Astoria,
L. I., will be British money contrib-
uted by Anglo-American Film Rent-
ers, Ltd. Production schedule pro-
vides for making three pictures at
Astoria and one In England.
First picture, under title of- 'Ro-
mance Unlimited,' starts July 8,
with Robert Milton directing. Cast
Includes Jack Dempsey, Sidney Fox,
Abe Lyman's band, Helen Lynd,
Russ Brown, Mary Small, James
Wallington and the Tune Twisters.
Musical is an original by Herbert
Fields, with dialog and adaption
by John V. A.. Weaver and Charles
Beahan. Edward Heyman and Dana
Suesse wrote the music.
Arrangement has been made with
the French Line for location shots
to be made at the dock in New York
and incorporated in the picture.
Rowland made his Anglo-Ameri-
can financing deal in New York last
week with Capt. A. C. N. Dixney,
M. P., chairman of the board; GiuUo
Nlclas, production head, and Peter
Witt, sales manager. Witt returned
to England Friday (24), but Dlxey
and Niclas are staying over. Brit-
ish firm gets world distribution
rights outside the U. S. and Canada.
Jack Schlaifer, formerly with
Universal, Is with Rowland as v.p.
and gen. mgr. Firm name Is Broad-
way Productions. Rowland's last
eastern production venture was
'Take a Chance,' also at Astoria, In
association with Monte Brlce and
Lawrence Schwab. Paramount re-
leased It.
HAMRICK-EVERGREEN
TO MERGE 16 IN N.W.
Portland, Ore., May 28.
Understanding is deal on to con-
solidate Hamriclc *hrai.re.s and l''ox
Evergreen hou.scs in Northwest.
About 20 major Hpots are involved.
Hamriok's Orpheum and Ever-
grcen'.s Paramount here both have
already Junked their competitive
vatide.
Understanding is the Skourases
arranged the con.solldatlon with
Fox-West Coast in the background
as a third party on a deal calling
for joint booking and operating
policy. Finkolsteln of Evergreen is
reported as scheduled to assume
management of the six consolidated
houses here. New group would
dominate this burg with the excep-
tion of the two independent Parker
houses.
DU WORLD'S N. Y. EXCHANGE
Du World Pictures, which has
been operating as a national diHlrl-
buLion Company for Indie and for-
eign product on a states rlglits
basis, has opened it.s own New York
exchange. "
rifst of the country will be han-
dled as is. '
Minneapolis, May 28.
Applying 'pressure' in an effort to
eliminate 4nc vaudfilm shows In
Minneapolis and St. Paul, Twin City
independent exhibitors are training
their guns on RKO-Radio, which
they charge with responsibility for
a 'deplorable' situation.
In retaliation for an alleged brok-
en promise to the Publix circuit not
to use the stage show policy at.' the
low admi.ssion, the Twin City indie.<i,
members of Northwest Allied States,
meeting here, decided, in effect, 'not
to contract for any more Radio pic-
tures until the RKO circuit either
discontinues the vaudfilm shows en-
tirely or, raises its prices.
A resolution adopted by a major-
ity of those at the meeting puts the
exhibitors on record not to deal In-
dividually with the local RKO ex-
change in the purchase of pifturea
for a period of one year. RKO has
a stage show policy at the St. Paul
and Minneapolis Orphcums.
Exhibitors present at the meeting
insist that a tieup exists between
the Minneapolis Orpheum and RKO,
although the former house Is avow-
edly a part of the Mort H. Singer
circuit. Oincials of the Minneapolis
Orpheum declare there Is no connec-
tion with RKO, and assert that the
local theatre was 'forced' Into Its
present policy by action of the St.
Paul Orpheum (RKO) In adoptlngr
It first. They state that It has been
successful and that they Intend to
continue with It despite protests and
action on the Independent exhib-
itors' part.
Another charge made by local Or-
pheum officials is that the Publix
circuit Is behind the present North-
west Allied move, that the Publix
circuit attempts to grab up all a'vall-
able ace film product and at' the
same time head off opposition
vaudeville and stage shows.
J. B. Clinton, president of North-
west Allied States, has the promise
of Publix officials to discontinue 40o
vaudfilm shows or to raise admis-
sion prices at the two ace Minne-
apolis and St. Paul Publix houses If
the orpheums will do likewise.
VOIDED SUIT PAVES WAY
FOR L A. THEATRE DEAL
Los Angeles, May 28.
With deal ready to be closed
whereby Downtown Theatres, Inc.,
subsidiary of Principal, will take
over operation of the Tower from
Robert Gumblner, latter Is prepar-
ing to Withdraw his suit against
Principal, filed some months ago, In
which he alleged monopoly and film
overbuy.
Fox- West Coast legal department,
handling the deal, refused to enter
Into any negotiations until after
(Jumbiner had" stated In writing
there was no basis to his suit, and
agreeing to withdi-aw all legal mat-
ters.
Neb. Bats 1,000%
Lincoln, Neb., May 25,
Not a single bill of the five aimed
at tho motion picture Industry in
the Nebraska legislature here came
through. The session closed early
Sunday .(20) morning and with It
died a proposed amendment to the
chain store bill, which included
theatres to the tune of $3 per single
chain unit up to $100 for five or
more In the state. Also resting in
committee was the two-man booth
measure which never had been on
tho iloor since its first reading.
Previously killed were a graduating
circuit tax, a 2% sales tax on ad-
missions and a 10% gross rental
tax. Bob Livingston, Capitol man-
ager here, and lobbyist for the film
hoys, batted 100% and has spent the
days since tweezering gray halr.s.
JUDGMENTS
n^'lrst niiine is lll.-it of tho debtor;
iuilKMii'iil lukiT, mill (iiiiouiit, toW'iVia.) '
.MItdicll I,. Krliincer; J. DuVlvler:
Jlti.in.
rirotu'onil FoUniliillon, Inc.; II. A.
Iloso: $irp,'.!^3.
N6rniUM Itrokrnslilrc; M. C. 'ifoune:
I)l«Ii|»- forp.; Hlhcl Mprin.in: $2.77C.
Fruiiku'.vn I'rdilncllnns, Inc.; .V, T;
Telephone Co.; $'JCO.
!I2 VARIETY Wednesday^ May 29» 193 5
U IS WITHOUT DOUBT ONE OF THE OUTSTA
DOWN THROUGH THE /EARS OF FILM HISTORY
WedneBday, May 29, 1935
VARIETY
33
PLAYING TO WILDLY ENTHUSIASTIC CROWDS AND CAPACITY
BUSINESS AT RADIO CITY MUSIC HALL THUNDEROUS APPLAUSE
GREETED BERGNER S PERFORMANCE 5 OR 6 TIMES DURING EACH
RUNNING OF THE PICTURE THAT TOOK NEW YORK BY STORM!
el eased {Lru
UNITED ARTISTS
34
VARIETY
PICT
Wednesday, May 29,
1935
Film Reviews
MY SONG FOR YOU
(Continued on page 14)
anil complicated romance. This
time It all looks hopeless until the
last minute. The glH Is troinB to
maiTj' the rich Baron. Kiepura
comes to the church to sing 'Aye
Maria.' Does It well and the girl
rushes away from, the altar into his
arms for a happy fadeout.
Some of the singing Is splendid,
the 'Ave Maria' and the 'Celeste
Aida' being outstanding. There's a
theme song, too, and that's not so
good. Story is hackneyed and rou-
tine and acting is far from what It
should be. Kiepura has a l)leasant
and acceptable romantic quality.
Janet Flynn Is wasted In a small
bit. Sonnle Hale tries hard to be
funny, and, as usual, comes no-
where near the mark. Alleen Mar-
son handles the femme lead and is
none too believable. But none of
these things have counted In past
Kiepura fllms, and probably won't
here. Kauf.
Czar and the Shepherd
(RUSSIAN MADE)
Moscow, May 10.-
Ledashev. Scenario by
(In Russian)
This is an experiment In film
production, being a combination of
the use of old newsreels to repre-
sent historic background with a
newly laid story to represent pres-
ent-day achievements.
Starting with the general strike
of 1905 it unfolds consecutively the
barricades in the streets of Mos-
cow and Leningrad, the Czarlst
police In action, reviews of the
guards by Nicholas II, Polncare's
visit to Leningrad In 1914, church
processions and personal relics of
the Imperial family. Then the out-
break and development of the 1917
revolution, with all Its consequences
'and up to the present day.
All these historic relics are Inter-
woven with scenes from 'The End
of St. Petersburg' and other films.
As a connecting link for the frag-
ments, the authors Introduce into
the filrh the Uf^ of a shepherd who
comes from the village to the city,
gets acquainted with underground
revolutionary circles and feets
caught in the whirl of evfents that
shook the Czar's autocracy to its
foundation. McLove.
thinks that the baby Is her own and
the finding on the pavement a fib.
When the head mistress finds baby
socks which Prancy has bought for
the infant, she is expelled from
school. She has no money to pay
for lodgings, so she takes a room In
a smart hotel, where the bill Is only
presented at the end of the week.
Here the foundling home's doctor
sees her and grows Indignant that
a rich woman who can pay for a
room in such a swell hotel should
get rid of her baby In this way, and
sends her the Infant.
She must now try and earn a liv-
ing for herself and the baby. She
tries selling vacuum cleaners. De-
monstrating one at a wealthy bank-
er's home, she gets herself so dirty
that she has to clean up In the
bathroom, whereupon the banker
mistakes her for his son's girl
friend, whom the boy has already
sworn that he has got. rid of. Francy
loses her job and tries her luck at
an auctioneer's, playing the part of
an elegant lady who bids for every-
thing so as to put up prices. She
gets mixed up again with the bank-
er, who, in spite of all denials, again
takes her for his son's mistress, and
finally discovers the baby, which he
joyfully accepts as his grandson and
for whose sake he forgives the
prodigal son and consents to a mar-
riage — most welcome to the boy and
Francy who, in the meantime, have
fallen In love with each other.
This story, with lots of funny sit-
uations and a great many laughs
gives Miss Gaal excellent scope to
display her acting gifts. Otto Wall
burg. In the part of the Irate father
who softens after discovering -his
supposed grandson,- Is far better
than he has been in recent parts,
He has got rid of the mannerism of
hurrying over his words beyond In-
telligibility, and Is very funny In
places. Six-rhonths-old Baby Bandy
is a good choice and a great asset,
Photography Is excellent, putting
Elben into the front row of Euro-
pean cameramen, and Brodsky's
music Is as catchy and fascinating
as always, with quite a few numbers
which are sure to grow popular.
Jacobi.
WAGON TRAIL
Wllllajn' Bcrk» production. AJax Pic-
tures Corp. release. Feature* Harry Carey.
Directed bjr Harry Fiaier. Written by
Munroe Talbot; camera, Robert Cllne. At
the Arena, N. T., May 27-28, half of
double prognun. Bunnlns time, 60 mins.
.Sticrin Hartley Harry Carey
Joan Collins Gertrude Mosslnger
Horlley. Jr.. Ed Norrlo
Bob Collins... Earl Dwlre
Deputy Sborin Rager "Williams
Collins henchman, .Chuck Morrison
Again justice triumphs In the
wide open spaces, but not without
the usual galloping broncs, daring
escapades and rough and tumble
battles. Harry Carey Is In his glory
In this oats drama, which means
that It serves as an excellent Carey
vehicle. Good direction, plus top-
notch camera work by Robert Cllne,
make It \vorthwhile western face.
Even so. It's good only for 'western'
houses and dualers.
Attempted stage coach robbery Is
thwarted by prompt action of
sheriff and his men. One of men
captured prove? to be sheriff's own
son. Lad is convicted and sentenced
to hang. When he breaks jail, his
dad is blamed and loses his job,
while leader of robber crew and
gambling house operator takes over
the reins. After a series of mis-
adventures, the townspeople see the
gambler In his true colors. Cor-
nered, he shoots himself. The
sherili Is exonerated, the son re-
leased on parole and the lovers re-
united.
All typical western stuff, but done
with more polish than usually-dis-
played In these hoss operas. Carey
turns In a fine Job as sheriff. Other
Important parts are capably han-
dled by Ed Norrls, Earl Dwlre and
Roger Williams. Gertrude Mos-
slnger as the slim heart interest
poses well, but has little to do.
motley crew of deckhands has an-
chored after a three years' absence,
Among the sailors Is Kaethe von
Nagy, who shares top acting honors
wHh Brlgltte Horney. The sailor
wanders Into a novelty shop and
purchases an ancient, strange bottle
which, legend has it, will fuinil all
wishes for Its owner; but the soul
of the possessor becomes the devil's
ward until it Is sold to someone else
at a lower price.
Man gela his wishes, but shortly
after meets the girl and inherits a
fortune, but realizes the devil's bot-
tle represents a curse. Eventually
he gets rid of It and all's well,, but
before this happens a lot of mean-
ingless, uninteresting footage is
burned up. The girl, Brlgltte Horn-
ing, Is a much more acceptable type
for American audiences than Von
Nagy, who Is strictly European In
theatricalism and personality. His
chances look close to nothing for
Hollywood, while Miss Horning
might be a find. Char.
HECTIC DAYS
(RUSSIAN MADE)
Moscow, April 15.
Leningrad Film Studio ))roduetlon.
Directed by I. Helfetj! nad A. Zarkhl.
Music by V. Sheloblnslty.
FLIERS
(RUSSIAN MADE)
Moscow, May 10.
Directed by tJ. Relsman. Scenario by
A. Macheret. Cast: B. Stahukln, I. Koval-
Samboraky, I. Tcblstlakov, V. Lepko and
Katharine Melnlkova.
KLEINE MUTTI
('Little Mummy')
HUNGARIAN MADE)
Budapest, May 10.
Universal production. Starring Francy
Gaal. Dook by Felix Joachlmson, music
by Nicholas Brodsky. Directed by Herr-
man Kosterlltz; cameraman. Istvan Elben.
Cast: Otto Wallburg, Frledrlch Benter,
Brnest Vcrcbes, Puffy Huszar, Annie- Ko-
aar, Baby Bandy.
Brown on Resolution
(BRITISH MADE)
London, May 16.
Gaumont-Brltlsh Production and release.
Stars Betty Balfour, John Mills, Barry
Mackay. Directed by Walter Fordc. From
novel by C. S. Forester; screen play, J. O.
C. Orton; cameraman, Berndrd Knowles.
At the New Gallery Klnema. London, -May-
15. '35, Running time, 80 mIns.
Kllzr.bcth Brown Betty Balfour
■Albert Brown r.John Mills
Lieut. SomcrvlUe Barry- Mackay
Ginger Jimmy Hanley
Max Marlon-Crawford
Captain Holt H. G. Stoker
Kapltan von Lutz Percy Wnlsh
William Brown Georgo Merrltt
■William Brown, Jr Cirll Smith
German)
This new Francy Gaal film Is as
good as,- if not better than, Paster-
nak's previous productions starring
this, his Hungarian discovery. No
■ doubt that Fancy Gaal films get the
best b.o. results of all pictures made
here nowadays. One of the explan-
ations Is the judicious choice of
scenarios: Pasternak has taken care
to show the star from a different
angle In every picture, giving her
versatile charm full scope.
'Mummy' has an original plot.
Miss Gaal Is a schoolgirl who finds
a baby on the pavement In front
of the foundling home. When she
takes it in, of course, everybody
FRED SANBORN
MGM STUDIOS
CULVER CITY. CALIF,
This is a milestone In British pic-
tures. It Is the first time the Ad-
miralty has afforded co-operation,
loaned ships, and technical advisers
for the making of a film, other than
for educational or interest pur-
poses. There are thus real ships,
I'eal gunfire, authentic shots of a
gunnery training school, etc., and if
these are not so fiamboyant and
spectacular as those seen in stories
of the U. S. Navy, perhaps it Is not
the English way.
Starting in 1893, the plot concerns
the daughter of a humble London
grocer who sets out to visit a girl
friend, In defiance of father who
has drawn up a deed of partner-
ship in business with the under-
standing the girl marries the son of
the other man. A mix-up in cabs
occasions a romantic .encounter
with a young naval lieutenant who
takes her off to supper, and with
whom she spends tlie few remain-
the days of his leave. Despite their
difference in class he begs her to
wait for him, saying he will marry
her at the end of his service abroad.
She declines and bears a .son, whose
career as a naval seaman becomes
the pivot of the story.
War is declared and the youth-
ful sailor is saved from his tor-
pedoed ship by the enemy. Ger-
man cruiser puts into a desolate
Island, Resolution, to replate after
the battle, and the boy escapes with
a gun. He shoots every man who
Is slung over on a cradle to repair
the damage, hoping to delay the
boat until a pursuing British
cruiser can catch up with It. One
by one he picks off a landing party
sent to find him, but finally he dies
when the big ship's guns are fired
at his hiding place. Boy's purpose
Is fruitful, however, as the over-
taking Britisher arrives and blows
up the Germans. Victorious cap-
tain gives full credit to the pluck
of the youngster and when he dis-
covers his watch among the de-
ceased effects realizes it was his
own son, of whosn cvlfitfnfe he w.ts
In ignorance.
,Tohn Mills gives a natural and
-Sincere study of the hero and Is a
distinct find for British studios.
Whole atmosphere is a tribute to
lOngllsh seamen, without any undue
showing, off. An attractive a^id in-
teresting foaturo anywhere.
Title will l;e changod for Amer-
(In Hvssian)
This film Is a highly successful
attempt to portray unpretentiously
the new Soviet man In his dally
work, the bolshevik as he should
really be according to the concep-
tion of the communist party.
Scene of the film Is laid In a
school of civil aviation. Picture
shows no remarkable events or ad-
venturous deeds. On the contrary.
It is fully devoted to a condemna-
tion of the spirit of false adventur-
ous romance, as displayed by one
of its heroes, a pilot, to whose anar
chistlc boldness, the scientifically
justified heroism of the Chief of
the School is opposed.
These two different characters,
representing respectively the In
divldualist and collectlvelst mind
are put Into confiict by means of a
love intrigue. Both men are in love
with the same girl, who finds some
difficulty in deciding whom she pre-
fers. It Is, however, in the very
manner that the given characters
react to the situation, and not to
the unoriginal plot, that the skillful
portrayal of the new man lies.
Sentimentality is completely lack
ing. There are no scenes of jealousy
or tender romantics. Characters in
the film are' living dally strained
busy lives; they don't have time to
tell each other about themselves
The girl, a young communist, in
stead of sighing on moonlit bal
conies, grimly and cheerfully strug
gles ahead with the business of be
coming a qualified pilot.
For all the seriousness of some of
its moments, the film Is essentially
a light comedy, and proves to be
capital entertainment. McLove.
Liebe Tod and Teufel
(GERMAN MADE)
Ufa production and releaae. Stars Kaethe
von Nagy, Brlgltte Homey and Albin
Skoda. Directed by Heinz Hllpert and
r.clnCiart Stelnblcker. Story based on
novel by R. L. Stevenson; adaptation, R
Stelnblcker; music, Theo. Mackebcti. A
"nth Street, N. Y., week May 23, '35. Run
ning time, 101 mIns.
Kokua Kaethe von Nagy
Khve AlbIn Skoda
Uubby Brlgltte Horney
Lopaka Karl Hellmer
Mounler Arlbert Waeschei
Der A lie Erich Ponto
Gouverncur Paul Dahlk
(In Russian)
Summer maneuvers In a still but
picturesque Ukraine city of a tank
division furnish the background of
this comedy of Red Army life.
Belokon, a young handsome peasant
boy, formerly a stable-man, who
rose to the rank of tank commander,
suddenly finds out that Tanla, a
beautiful .young student of the agrl
cultural academy is In love with
him.
But despite the beauty of the
Ukraine nights, Belokon can't find
room for love in his heart. He Is
relatively uneducated and his tank,
the worst in the regiment, gives him
too much trouble during the
maneuvers, threatening to bring him
into discredit. He studies and prac
ticcs all day and most of the night
in order to pass an exam.
It's tough for him. Love of a
beautiful blond. Yes, he is proud of
It. But should he take It and give
up his learning? Which Is more im
portant?
Each of the lovers solves the
question In their own way. Tanla
considers love morp Important, gives
up her academy and devotes her
time to Belokon. She takes up
tra,ctor-drlver's course also attended
by Belokon. And he succeeds In
making his . tank the best 'in the
reglmeiit. Time has now come for
love.
Well acted, film maintains Its
merrlness throughout. Music Is very
tuneful and rhaneuvers of the tanks
are accomplished with great skill.
McLove.
HERITAGE
(AUSTRALIAN MADE)
Sydney, May 2.
Expeditionary Films production; ra-
le.iscd through British Empire Films. Dl-
reeled by Charles Clmuvel. In cast;
Franklyn Bennett. Joo VulU, Margot llhys,
Peggy Magulre, Frank Harvey, Norn>;m
French, Victor Gourlet, Ann Wynn. Fn.m
novel by Charles Chauvcl; historical r*-
search by Raymond Lindsay; camera,
man Hlgglns. Reviewed at I/yccum. Syd-
ney. Running time, 08 mlns,
Technlcaly an almost perfect
picture, with weakest points in
dialog and male lead. Neverthe-
less, 'Heritage' Is the finest work
yet to come out of any local studio,
and stands a chance of succe.ss.
Pic was chosea by the Commoii-
wealtti governifnent as winner in
competition for best locally-niada
film, copping ,$12,500. Now going
into its 3rd week In Sydniey and
likely to stay longer.
Charles Chauvel, director, has
had some American experience and
his work is high-class technically.
Pic was pretty costly on setting.s
and mob extras, but with govern-
mental prize and local grosses will
be okay on grosses.
Pic breaks new ground insofar
as locals are concerned and
smashes away entirely from the
slapsticlc farm hokum so beloved
by earlier producers. It is a sort
of mixture of themes used In 'Birth
of a Nation" and "The Covered
Wagon,' but entirely original in
every other respect.
Its chances . of success In Amer-
ica depend on whether the Amer-
ican fans would be interested
enough to pay to watch a story
concerning the rise of a young
nation such as Australia. Maybe
this Australian angle would be quite
a novelty. If the customers can be
gotten Inside a theatre they will
see a nice piece of entertainment,
despite the fact that no known b.o.
names are used.
Towards pic's close newsreel
shots are used to show how ' fast
the country has advanced in re-
cent years. Photography is. excep-
tional and a decided highlight.
Rick.
DRAKE OF ENGLAND
ITISH MADE)
London, May 17.
Associated British Picture Production and
Wardour Film release. Stars Mathcson
Lang. Features Athene Seyler, Jane Bax-
ter. Directed by Arthur Woods. Adajiled
from Louis N. Parker's play. At the' Regal,
London, May 10. Running time. 00 mlns.
Francis Drnko Matheson Ljing
Queen Elizabeth Athene Seyler
Elizabeth Sydenham J.ine Baxter
John Doughty ..Henry Molllson
Lord Burghley Ben Webster
PEASANTS
(RUSSIAN MADE)
Moscow, April 25.
Scenario by M, Bolshlntzov and F. Erm-
ler. Directed by Frledrlch Ermler. Music
by V. Poushkov.
(In Oerman)
Product from Germany that is
about twice as lo ig as it should be
in running time and about one
tenth as important as the best the
Teutonic state has sent across
Poorly cast and clumsily directed
'Liebe Tod and Teufel' won't get
by the most rabid of the German
fans on this side.
Story is both fantastic and bor-
ing, a synopsis furnished by the
theatre in English helping none for
those who do not understand the
German tongue. As to action, it
fails utterly to tell any kind of a
story, and the acting is for the most
part amateurish and theatrical.
A love story is woven into the
structure of the yarn, but It doesn't
get going until rather late and then
under implausible circumstances
with hero and heroine going into a
warm embrace the minute they
meet, without even waiting for the
usual formalities or buildup.
Translated into English, the title
is 'Love, Death and Devil.' It goes
over a scenario which locales in a
tropical port where a ship with its
(In Rtissian)
This one deals with a problem of
socialist agricultural construction,
which still remains the most impor-
tant problem in the Soviet Union.
Fredrich Ermler, director of 'Frag-
ments of an Empire' and co-director
of 'Counter-Plan,' first film to bring
socialist realism to the screen, has
gone a step farther to bring out the
Bolshevik general party line as ap-
plied to the class struggle In the
villages.
'Peasants' Is not, as the title
might Imply, a sweeping fresco on
collectivism.
Taking one compact episode, Erm-
ler, in a firmly knit story, covers
much ground, presenting with con-
siderable authenticity the contem-
porary life of a Rus.sian village,
which is doing away with all the
usual tradtions inherited from cen-
tury long slavish existence.
On a collective firm. Swan Hills,
discouragement reigns. Farm has
concentrated its efforts on pig rais-
ing with such success that the pro-
vided fodder Is insumclent. By
proposal of a make-believe enemy,
Gerasim, administrator, decides to
distribute the pigs among the peas-
ants as part payment for their work.
This scattering of collective farm
property infuriates Varvara, Gera-
slm's wife, a former hired drudge.
Little by little Varvara discpvers
the real aims of her husband. She
threatens to expose him to the au-
thorities. To save himscl£, Gerasim
brutally kills Varvar'a. Then he
stirs up Varvara's brother, Yegor
to the belief that the director of the
farm, Nikolay Mironovitsch, pushed
Varvra to suicide.
Yegor, in a frenzy, stabs the di-
rector.
Gerasim Is finally exposed, and
Yegor, finding that he was duped,
seizes a rifle and goes in search of
Gerasim, who is at Nicolai's bedside.
Another tragedy is averted by the
arrest of Gera.sim.
Psychological outlines of the char-
acters in the film approach the depth
of Dosteoyevsky'a .nnalyses, while
such scenes as the taking an oath
before an ikon by an old peasant,
to prove his devotion to the new
regime, show that the mind of the
peasantry still remains as it was,
in spite of the new regime. Pho-
tography of the film capably Inter-
prets the moods of the story, but
This ambitious attempt to por-
tray On the screen the exciting ad-
ventures, against all odds, of the
glamorous piratical adventurer who
founded Britain's sea fortunes, la
worthwhile.
The routing of the Spanish Ar-
mada by a handful of ships under
the bold, shabby Devon pioneer;
the looting of the enemy's treas-
ures by bravado and cunning makes
for exciting entertainment. The
romance woven into it through the
secret marriage between the hero
and the young lady-in-waiting to
the Queen creates the necessary
lightness of touch in a story that
would .otherwise be too ponderous.
Opinions will differ on Athene-
Seyler's rendering of the Queen
Elizabeth role. While hardly con-
veying the dignity and fearsome-
ness generally associated with the
character, her rages and cupidity
are aptly defined.
Jane Baxter is adequate In the
Ingenue part, while the various vil-
lains are capably handled by ster-
ling legit actors. Matheson Lang
gives a satisfying performance in
the title-role, though he seems at
times a little languid for such a
man of action.
Costumes of the period, with
scenes of Plymouth and various au-
thentic details go to make up a lilm
that should prove a winner, locally,
at least.
FIGHTING PIONEERS
Resolute production and Independent re-
lease. Features Rex Bell, Ruth Mix. Buzz
Barton. Directed by Harry Fraser. Screen
piny by Harry Fraser and Chuck Robeils;
camera, Robert Cllne. At Arena, N. Y.,
two days, May 10-20. '33, as half double
hill. Running time, 01 mlns.
Lieut. Bentley Rex Hell
Wa-No-Na Ruth Mix
'Splinters' Buzz Barlon
Uadley Stanley Blyslone
Sergeant Luke Earl Dwlre
Wild west opera of Indians and
Federals and pretty good for the
Juveniles. Ruth Mix, as the
daughter of an Indian chief, leads
her scattered tribe against tho
soldiers after her father dies, and
turns in a nice job. Leading
players, besides Miss Mix, are suf-
ficiently known to attract tlic kids.
As a second feature film should
hold up.
Story, of course, is one of those
things. A sergeant conspires with
tho storekeeper of the soldiers'
stockade to sell army rifles to th»
Indians. Rex Bell, as the lieutenant,
is under suspicion but he solves
tho situation. Yarn ends with n
hint of romance between Bell and
Miss Mix, Just enough.
Plenty of horseback and covcri'd
wagon stuff. Backgrounds suit and
photograpliy is mostly good.
the sound recording is rather un- Dialog Is simple and sufficient
even. McLove. * &han
Wednesday, May 29, 1935
RADIO
VARIETY S5
WEBS' $5,000,000
Chi Ass'n Asks N.A.B. to Set Up
An 'Account Acceptance Bureau
Chicago, May 28.
Resolution by - the Chicago
Broadcasters Association to the
N.. A. B. has been already for-
warded to the chief body In Waah-
Ington asking that the national
tody front for the various stations
In securing advance decisions of the
Federal Communications Commis-
Bion's attitude towards certain
products and program before the
stations signature contracts for
them. Stations are getting skit-
tish of the 'go ahead and stick your
head into the noose' attitude of the
FCC with the commission squawk-
ing after the station secures a con-
tract, which the commission deems
undesirable instead of warning the
station ahead of time.
Hcsoliitlon is as follows:
'As broadcasters, we are cog-
nizant of our duties to the pub-
He. We are appreciative of the
attitude of the Federal Com-
munications Commission in Its
desire to see that, broadcast ad-
vertising be of such a standard
that the public will be pleased
with Its service and not offended
• by the advertising.
'We know that we must main-
tain our advertising revenues, if
the high type of service to which
the American radio audience has
become accustomed is to be con-
tinued and constantly improved.
'We are aware of the difficul-
ties encountered by the Fed-
eral Communications Commission,
through their lack of the right of
censorship, and the broadcasters,
through their -inability to secure
unbiased Information, In determin-
ing the propriety of certain ad-
'vertlslng accounts.
'In view of these conditions,
the members of our association
feel that the National Associa-
tion of Broadcasters could very
properly maintain a bureau to
pass on the propriety of the ac-
ceptance of accounts, and the
conditions of such acceptance, to
disseminate Information concern-
ing advertising practices to its
members, and to represent the
member stations before the Com-
mission In any matters pertain-
ing to advertising practices which
had been approved by the as-
sociation.
"We feel that such activity Is a
proper association function. It
should be a convenience to both
the Commission and the broad-
caster. It should give the broad-
caster a voice in the determina-
tion of policy and might con-
ceivably avert unintentional dis-
crimination against our medium.
It would further provide the
broadcaster with suitable Infor-
mation to enable him to further
his public service.
'Such activity on the part of the
National Association of Broad-
casters would, we believe, be of
such value to the Industry that
it could readily he made self-
sustaining. It would greatly en-
hance the value of the ^assocla-
tlon to Its members.'
World PuUs Out on WIP
Philadelphia, May 28.
St-ition KYW gets the World
Broadcasting wax library service in
the near future.
Disagreement between company
and station WIP, former local
holder of service, resulted In shift,
with WES pulling its franchise.
NRA Reaction
Reaction of show business
to invalidation of the National
Industrial Recovery Act is
covered in detail on pages 1
and 2 of this Issue.
Searle, Prez; Smith, Sec'y,
Of Kansas Radio Assn.;
Meet Next in Colorado
IF MEDICINE
Slows i[ OUT
See Exiting Laxatives Fol-
lowed by Other Proprie-
tary Drug Products — Loss
Compensated by Resale of
Open Time
•34 TOTAL
Topeka, May 28.
Kansas Broadcaster's Association
was formed here at a meeting -held
last week in the Hotel Jayhawk, all
Kansas stations being represented.
Invitation to the meeting was Issued
by Don Searle, manager of WIBW,
Topek^, who was elected president.
Vernon 'Bing' Smith, manager of
WR^N, Lawrence, was made sec-
retary.
Stations represented at the meet-
ing In addition to WIBW and
WREN were: KIUL, Garden City;
KWBG, Hutchinson; -WLEF, Kan-
sas City, Kan.; KFBI, Abilene;
KGGF, Coftcyvllle, and KGNO,
Dodge City. Stations KSAC, Man-
hattan, and KFKU, non-commer-
cial stations at the state agricul-
tural college and at the state uni-
versity, did not take part.
Next meeting of the Kansas
Broadcasters will be Ucld at the
Antlers hotel in Colorado Sprlnigs,
July 6, the day previous to the
meeting of the National Broadcast-
ers' Association.
Bromo Co, Hesitates
Bromo Seltzer has deferred place-
ment of the Pathe news clips on
other than the stations currently
talcing the series until after July 13,
the date of expiration of the first
13-week contracts Issued ' by the
account. Anodyne had been figur-
ing on expanding the newsreel Idea
to some 50 stations during the
month of June. It has not decided
to make all time contracts concur-
rent with the 13-week cycle agi'ee-
ments entered Into with Pathe.
Stations currently carrying the
program are WOR, Newark; WLW,
Cincinnati; V.'^YZ, Detroit; WGN,
Chicago; WJSV, ^Washington, and
WCAU, Philadelphia.
Trade Commish After Marmola;
Cease and Desist Order June 28
If the networks adopt and literally
live up to new set of restrictions,
the paper loss of advertising revenue
jointly may amount to between $5,-
000,000 and $7,000,000 a year which
will be lessened by resale of the
time made available. This esti-
mate does not include the turn-
over in spot time sales derived by
stations owned and operated by the
webs.
Following is a list of the pro-
prietary drug accounts carried on
NBC and Columbia during 1934 to-
gether with their gross billings for
the year:
AlUa ScUzei- $;no,000
Bayer's .\sperln 431,00:p
Bl-So-Dal ISS.OOt)
Bromo Quinine 04,000
Cr.izy W.iter Crystols ZSli.OOO
D.D.D. Ointment 04,1)00
Kno Salts .100,000
Ex I.ax.. 200,00!)
Father John's Medicine 00,000
Focn-Q-Mlnt 171.000
Flelschmann'fl Yeast 600,000
Fletcher's Caslorlo 28.'».000
Hill's Cascara— Nose Drops CI, 000
Humphrey's Remedies Z.'i.OOO
Ironlzed Teast 44,000
Jad .S'alts 100,0(MI
Non-Spl ^7,000
Odorono 221,000
Pepto-ManBan 20.000
Phillips Milk of Magnesia 177,000
Plnex 83.000
Red Star Yeast 143.000
Sal Hepatica 302,000
Smith Bros. Syrup 114,000
Sprudel Salts S.'j.OOO
T.istyeast 117,000
Vlck's Products 114,000
Wasey Products 458,000
Castoria Quits CBS
Fletcher's Castoria has decided to
pass up the contract it has entered
into with Columbia for the fall and
winter 'and go in for spot broad-
casting instead.
Under the deal the laxative has
witli the network Its stay would be
limited to March, and rather than
be in the position of having to pull
what might turn out to bo a click
.show the commercial has elected to
concentrate its efforts and money
in the spot field.
Total $5,359,000
Columbia Is extending In full to
stations owned and operated by
the network its policy against
laxatives and other deemed ob-
jectionable proprietary drug ad-
vertising. Managers of CBS op-
erated stations, gathered in the
homeofllce for a two-day meeting,
were informed Monday (27) that
the web, to be perfectly consist-
ent, would not permit these stations
to take any spot account whose
wares would not be acceptable on
the network.
With NBC holding to the same
practice through a rule which com-
(Contlnued on page 43)
Radio Medicos'
Mexican Moves
Hit by Brown
Washington, May 28.
Neither Dr. John Brinkley nor
Nprman Baker, removed from the
air a few years ago in a gov-
ernrnent clean-up drive, should
be given permission to pipe
programs across the border for
their Mexican stations. Federal
Communications Commission was
told last week by Commissioner
Thad H. Brown.
Reporting on his Investigation of
requests for the right to transmit
programs originating in Texas to
two Mexican transmitters Brown
recommended that the two medico-
broadcasters should be kept on the
U. S. Blacklist. Urged denial of
requests of Hotel Eagle, Eagle
Pass, Texas, and Universal Adver
tising Agency, Laredo, Texas, for
permits to service XEPN, Brink-
ley's outlet at Piedras Negras,
Mexico, and XENT, Baker's station
at Nuevo Laredo, Mexico.
Universal application got rough
handling from Brown, who reported
that the outfit is merely a blind
for Baker; that T. Yount, the own-
er, is Baker's secretary; that the
project looks to the presentation
of programs sponsored by Baker
that there is no demonstrated need
for; the service; and that the
agency had only the vaguest plans
concerning its proposed operations.
5-YEAR RADIO ASCAP PAQ IMMINENT;
GOVT. SUIT MAY NEVER GO TO TRIAL
Seek Settlement Before N.A.B. Convention — ASCAP
Will Not Accept Consent Decree — Avers Per Per-
formance Bookkeeping Too Costly
CBS Offers Penner
Joe Penner is being offered by the
CBS Artists' Bureau to advertisers.
Network's solicitation has the comic
ftvallable for a return to the air as
soon P.9 he has compl'^f'^i'l his pic-
ture contract with Paramount this
■umnicr.
Penner makes the second qomic
that Columbia has undertaken to
place commercially after they had
broken away from Standard Brand-s.
Other Instance was Jack Pearl, who
•went from Roy.il Gol.Tlino 1o Frlcfl-
dalre.
Radio business and the American
Society of Composers, Authors and
Publishers are prepared to sign a
five-year agreement on practically
the same terms now existing be-
tween them. Only matter holding
up signatures, declares radio's con-
tingent among the negotiators, Is
approval of the deal by the U. S.
attorney general,
Intimations were given in broad-
cast circles that the accord now
prevailing- between radio and music
will serve to preclude the govern-
ment's pressing of its anti-trust
suit against ASCAP. Trial of this
issue has been set for June 10.
Effoi-ts on tho part of broadcast-
ing's contingent to Induce ASCAP
to enter Into some sort of a con!=ent
decree with the government, proved
of no a.vail. Attitude of the ."joclcty
is that It does not fear the results
of the government's action and that
It trusts in the legality of Its pres-
ent method of llcen.sing performing
rights en bloc.
Gov't Complaint
Government's complaint, filed last
summer in New York Federal court,
declared that the society's prActioe
of dealing only with licensees on
the basis of its entire catalog Is In
violation of the law. Even diiiinK
the se.islons that radfo'.<; and
ASC.4iP's delegations have held the
past few weeks, Joseph Ho.stotler,
who was retained by the National
A.sxoclatlon of Broadcasters to wyge
the copyright fight against the .so-
ciety, has tried to get muslo'.-i n':-
gotiatcirs to accept a per perform-
ance system of foes. Under H'j.stf.-t-
ler'8 plan Ih' «oclety would com-
pile a detailed catalog of its works
with a scale set for each work
showing what the price would be
for its use on a sustaining or com
merclal basis and according to the
power of the station broadcasting It
ASCAP's negotiators have refused
to entertain Hofltetler's proposition
on econop'.lc grounds. To compile
and print the catalog he proposed
they have pointed out, would cost
at least $1,000,000 and nntal! $uOO,000
annually to maintain a bookkeeping
and clerical staff to keep the records
straight on each usogc.
If tho reps of bro;tdcastiiiK can
obtain tho consent of the attorney
general in the meantime, tho new
contract, bl.'dlng for five years, will
be closed by the time tho XAB con
ventlon opens at Colorado Springs
July 7. P.ngardlfss of what stand
tho gover-iinont rnay take with re
gard to trial of the anti-trust ac
tlon, the broo'Tca.st'-rs are protected
on their ASOAI' llornsos un'cil the
end of the current yerir. ASCAP
h.'id during the (-firly phrif-n of the
prfr.'^'.'iit ncgoli:ilions (■on.'-' iiti'd to a
[iiwv >ni)nt)is' cxtf.Df-'ion of t)io cou-
li-.'i'-l.H sl-'itc'd to expii'O Aug. 31, )'jZ'k
Washington, May 28..
Governnjent crusade to drive
'Marmola' off the air waves gained
momentum Monday (27) when the
Federal Trade Commission, backing
up the Federal Communications
Commission, ordered the Raladam
Co., of Detroit, to quit misleading
representations broadcast about Its
product.
With 21 broadcasters under sum-
mons to defend their conduct, tho
Trade Commission action gave
added vigor to the whole radio
sapolio movement. Raladam com-
pany must show cause why a cease
and desist order should not be en-
tered by June 28. Government's halt
order alleges that ingredients of the
product are harmful.
Practices which Marmola makers
are ordered to abandon are the
claim that reputable physicians en-
dorse the use of Ingredients con-
tained In the product, that Its use
constitutes the same treatment all
modern doctors employ, that the
virtues of the drug are known and
prescribed by physicians around the
world, and that the compound Is a
scientific remedy which Is safe,
harmless, efficacious and can be
taken safely without medical advice
and direction.
The government has been after
Marmola for a long time, the F.T.C.
having engaged In protracted litiga-
tion to stop the company's news-
paper and magazine advertising
which ended in a setback for the
Federal agency but had the effect
of driving Marmola copy out of
print. In the former case, the Cir-
cuit Court of Appeals, at Cincin-
nati, set aside the Commission's
cease and desist order in 1930 on
the grounds the government had not
shown the existence of substantial
competition or that Raladam's al-
leged misrepresentations curtailed
competition. This ruling was up-
held by the Supreme Court four
years ago.
Besides the F.T.C. and F.C.C., the
Post Office Department Is, and has
been playing a part In the offensive
against Marmola.
Communications Commission, In
taking Its unprecedented action and
definitely banning Marmola, pointed
out last week that it has no author-
ity to censor programs but ie oper-
ating under the provision of tho
1934 law which requires that licen-
sees operate in the public Interest.
Seeking to head oil possible legal
action by cited broadcasters, the
F.C.C. added that courts have up-
held Its contention that broadcasts
Inimical to public health may
be considered when determining
whether stations lived up to their
public obligatlpns.
The stations concerned are listed
as KNX, Los Angeles; WBAP, Fort
Worth; WGAR, Cleveland; WBAL,
Baltimore; WGR, Buffalo; WHEC,
Rochester; ' WHO Des Moines;
WIOD, Miami; WIND, Gary, Ind.;
WIRE, Indianapolis; WJAS, Pitts-
burgh; WJJD, Chicago; WJR, De-
troit; WKBW, Buffalo; WOW,
Omaha; WSMB, New Orleans;
WTMJ, Milwaukee; KFRC, San
Francisco; MKBC, Kansas City, and
KMOX, St. Louis. Hearing on their
mandatory applications for renewals
is fixed for Oct. 3.
McCOSKER ANSWERS
WATERVILLE SPEECH
Alfred- J. McCo.sker, head of WOR,
Now York, and former N.A.H. presi-
dent on Tuesday (2S) filed a re-
buttal on behalf of radio to a speech
made May 18 in Waterville, Maine,
by Howard Davis of tlie American
.N'ewspaper Publi.shc i-.m Assn. Davis
alleged tho party in power controls
radio and lmi)o.sos a soml-rensor-
shlp.ijjjon til'! politiiN'il outs.
MrC'/Kkr-r Is willing foi- radio to
m.'Ltch recoitls with tlie press in tho
ni:ttter of fairness to political
iiiintjrilios and .slates his 12 years
of olis(Tv;itlon I.s that allegations of
l-'c(|ii;il control of polU.i<^nl free
spcr-ch is |rn:n;in.'iry.
36
VAftlETY
RADIO
Wednesday, May 29, 1935
Senator Dill Represents WAAF, Chi;
See Hearst Behind Bid for Time
CliicaRO, May 28.
Iiiduciuc of Hearst Is rumored In
tlif a))i)ii(ulion for full time by
WAAF. (lay lime station here, op-
eiated by the Drovers Journal.
Hearst has been seeking station to
replace KYAA' which movert to
Pliiladelphia last year and has been
nialiing offers, in vain, for practic-
ally every Chicago transmitter.
;:earst interests known to be un-
s.itlsfled with the meagre tie-up
with WKN'R, the part-time NBC
slation here, for news broadcasts
and is anxiously seeking his own
outlet in this second market of the
country. With KYWs removal
Hearst shifted the reading of the
Sunday Herald-and-Examlner com-
ics to WAAF and Is even giving the
station news flashes. This station
seems willing to listen to the Hearst
proposition. Ex-Senator Clarence
C. Dill has be^n retained to rep-
resent the plea of AVAAF for full
time.
Strange angle In the midwest Is
that WWJ, Detroit, with which
WAAF shares its wavelength, has
not entered any objection to the
WAAF application despite fact that
WWJ is ownfed by the Detroit News
which is a rival of the Hearst De-
troit Times. WAAF is only one-
third' of the required separation
distance from WWJ.
CBS SEES BIG
1935 SUMMER
Columbia figures It will better by
more than 20% this summer over
what the June-July-August stretch
brought the network in time sales
last year. Web bases this forecast
on an estimate of what It will gross
the next three months. CBS has
also broken down by Industry the
coin It anticipates from contracted
business and found that 37% of the
Income will be derived from drugs
and toilet articles and 24% from
food products.
Network's revenue from summer
advertl.sing this year Is expected to
come to $2,526,480. Last year's
warm 8i)ell account for $2,069,544.
In 'Si the drug-cosmetic group
chipped in ?621,156 of the latter
accumulation, while this summer
the same group is obligated by con-
tract to make it at least $912,941.
The food packers in tl'ie summer of
•34 gave CBS a gross of $550,935.
Network's estimate for the coming
quarter has the victual contingent
down for f609,499. Tliird on the
network's list of estimated Income is
the automobile industry, with the
figures showing that it won't be as
good to Columbia this season as it
was last. In the summer of '31 the
auiomotivos gave tlie web $255,511.
This yenr tlie network looks for-
ward to a total of $210,331.
Sli'.^hily be;ter things arc expect-
ed fi-om the tobacco dlstribs. Last
summer CBS drew from this source
$187,550. Tally estimated for this
summer is S198,o00, as contrasted
with tbo $363,71!i the network de-
rived foi- Juno, July and August of
1933.
CBS expecis to do '15% bettor in
daytime Pdvertising this summer
than It did in ';m and 6:'.'!; bpiier
than it did in '33.
JAMIE YANKPEVICH'S
LOOK-SEE ON RADIO
Jamie yankelevicli. South Amcrl-
caJi* radio man, who has beeti in
Now York since May 16 on a lonk-
see of the radio and television sit-
uation departed foi- Mexico City
yesterday (Tuesday). Later will
visit Hollywood in attempt to ob-
tain talent and program material
among the Spanish speaking film
artists for stations he represents on
the lower continent.
He also dabbles in films but liis
main Interests lie in radio. On his
return to New York In mid-June lie
will further investigate new devel-
opments In television and will then
onibark for London tj gather addi-
tional knowledge there on subject
because of recent rumors of per-
fection of commrroially practical
■ffTiaraliis.
Stooging in Radio
Cleveland, May 28,
Mai Clear has the toughest
radio job. Formerly a leather-
pusher, deputy sheriff and
chain store owner, he's now a
stooge and jack-of-all trades
for 'Smiling' Ed McConnell at
WHK.
He takes care of Ed's two
babies, warming milk for lat-
est one born May 14. Also
writes letters for him, pays his
bills, takes care of McConnell's
wardrobe and even drives him
to studio every morning.
Tm absent-minded, too,'
ierags Clear,' 'and the toughest
part of this Job Is trying to
remember to keep Ed from for-
getting anything.'
26-WEEK PERFUMER
Odette yrtil 8«t on National Song
Strateh at $750
Odette Myrtil has been signed for
1:0 weeks by 'Evening In Paris' per-
fume for a Coast-to-Coastei' over
NBC starting August 19. Programs
will be once-weekly, though time
and day are unset.
A. & S. Lyons set the deal for
the warbler at $760 weekly.
ECONOMY MOVE
FOR SUMMER
ATWMCA
RCA Dividends
Although maintaining the divi-
dend rate of $3.50 annually, as es-
tablished the first of the year on
the Preferred 'A' stock, the dlrec--
tors of Radio Corporation of Amer-
ica failed to take any action tow-
ards paying accumulated dividends
on. its Radio Preferred 'B' stock.
Many in Wall Street had expected
some accumulated dividend pay-
ment from directors at the meeting
last Friday.
Radio 'A' dividend ordered is 87%
cents a share, being payable on July
1, to holders of record on June 5.
This applies to all outstanding
shares of 'A' preference stock. In-
cluding shares of Preferred 'A' rep-
resented by outstanding unex-
changed certificates of the original
preferred, ten of such unexchanged,,
shares being equal to one share of
'A' Preferred.
Jean Goldkette Off WOR
Jean Goldkette, musical director
at WOK, New York, exits on June 9
for the summer. Marilyn Duke and
the Charioteers are remaining and
will be heard regularly with the
new director.
Al Shayne has been signed, for
13 weeks by the artists' bureau and
will be spotted on several variety
spreads.
WMCA, New York, Is tossing out
its woman's program department
altogether for the summer, .with the
regular program staff handling
whatever femme hours arise. Stella
Ungar, who had been handling such
assignment^ left the station last
week to join Radio Guild of America.
Her main commercial chore was to
direct 'Katharine and Calliope,'
which was sponsored by Textile Re-
finishers. Ending of this contract
however, brought all special activi-
ties In this field to a close.
Alfred Hall has been named new-
program director, succeeding Lewis
Reid, who exited Saturday. Helen
Hancock, Reld's assistant also left
at the' same time. Hall who took
up his new job Monday (27) used
to be in the announcing depart-
ment. Bob Carter, formerly with
WIP, Philly, moves Into this spiel-
ing vacancy. Phil Fuss, formerly
with WOR, New York, Is new to the
sales staff at this station.
GUY LONBARO MAY
BE ON NBC AND CBS
Standard Oil of New Jersey may
also route the Guy Lombardo unit
over NBC for a weekly half-hour.
Spot that NBC has offered the re-
■fl^er is the one preceding the Jack
Bcnny-Jell-O program on the blue
(WJZ) link Sunday nights. It
would affiliate Lombardo commer-
cially with two networks at the same
time.
Band debuts on CBS for SONJ
Monday evening, July 8.
Boston Herald Seeks Own Station
Replo^le, Whose Petition Was Turned Down
as Individual^ Officer of Prospective Corp.
Boston, May 28.
A new angle was introduced in
the Boston news broadcasting situ-
ation when it was revealed that the
Herald-Traveler is out to establish
its ov.-n broadcasting station, and
that a subsidiary corporation,
known as Fidelity Broadcasting cor-
poration, has been formed with ex-
ecutives of those papers listed as
offic rs.
Robert B. Choate, managing edi-
tor of both papers, is president of
Fidelit; Delbert E. Replogle, who
;il)plied for a station license in
Washington, (and was refused)
three wceUs ago, is vice-president.
William C. AVenderoth Is treasurer,
and Francis G. Jenkins, radio editor
of both papers. Is clerk of the new
corporation. All these men and
Harold F. Wheeler, executive editor
of the Herald-Traveler, are di-
rectors. It is capitalized with 1,000
shares of no par common stock.
No preferred.
T.hia revelation, coinciding with
the paper's week-old affiliation with
.•itation WEEI for the purpose of
broadcasting news has touched off
much conjecture around the Hub.
It's a wheels-wlthin-wheels setup.
WEEI, owned and operated by the
Hdison Electric Illumftia^ig com-
jiany, contracted for ' its United
Press wire service before even ap-
proaching a local newspaper. The
UP service is a year's contract (at
$18,000) with a five-year option. It
seems quite apparent that WEEI Is
in the news broadcast field to stay,
too.
AVlieii the station completed nego-
tiations with UP ihe Boston Glolie
was approached and asked It they
wished to resume broadcasting,
which was stopped by the Press-
Fladio agreement 15 months ago.
The Globe was not Interested, al-
though they had previously been
tied in with WEEI.
Station officials who had had
some impromtpu dealings with the
Herald-Traveler (election returns,
etc.) figured this sheet the next
logical approach. The Herald de-
cided to come in over one week-
end.
Cullinan's Job
Howell Cullinan, who had broad-
cast through WEEI for the Globe
for eight years, and who was still
working on that paper's staff, was
approached by the radio station and
offered the Job of radio news edi"-
tor. Cullinan, after 20 years on
the old, conservative Globe, finally
gave in and stepped Into the broad-
cast booth with duties comparable
to a news editor on a newspaper.
Cullinan sorts the nows coming
from the Associated Press, which
services the Herald, the United
Press, which eervea the Traveler,
and the radio station; and the city
rooms of both papers. He also
broadcasts two of the periods. Jack
Inpersoll takes the 11:05 p.m. slice.
Lewis S. Whltcomb, assistant
super at WEEI, Is more or less In
the positioa of a managing editor.
Whltcomb, a former newspaperman,
and five years radio editor of the
Boston Post, has a direct wire to
the Boston UP office. He and Cul-
linan, who Is stationed at the
Herald -Traveler building, ar« In
constant touch with each other.
Smallies Wearing Grins
Chicago, May vSg,
Indie stations are getting ready for a hot ^purt of activity this
fall following the various pronouncements by the big key stations
and the networks regarding lax'atlves and other medical products.
See themselves getting all this business whichMs being shunted off
the key outlets.
Already they are contuctiiig local proprietary manufacturers and
their agents to see about contracts, and the minor league stations
are surprised to find themselves suddenly welcomed with open arms
after having been giyen the cold shoulder these past few years.
Medical manufacturers, though chased off the top outlets, are too
much sold on radio and are too accustomed to etherlng during the
last years to do away with the air entirely. Therefore, If not able to
cavort on the blg-watted stations they feel that they must content
themselves with the lesser outlets. In general, it appears that tho
proprietary crowd is going to make a play foi' the foreign elements
In the cities and to the rural population through the stick stations.
Improbable Broadcasts
No. 20 — Uncle Don's Club for Grown-Up Kiddies
By Bob Landry
Sabin GiYen WBZ-WBZA
Saks Irk; Two Cities
Linked as One Unit
Boston, May 28.
WBZ, Boston, and WBZA, Spring-
field, New England outlets for NBC,
are stepping out on another cam-
paign for a bigger cut of regional
ether biz. Thomas Sabln, contract
closer for the New York NBC sales
crew, has been appointed sales
manager for the two New England
stotlons.
Sabln's problem will be the same
as his predecessors: he will have to
sell the two stations together, as
they are Inseparable when It comes
to commercials. Stiuawk on this
setup from some prospective spon-
sors is that th^y want to buy only
coverage for either Boston or
Springfield areas, where the sta-
tions are located.
George A. Harder, publicity di-
rector for NBC In New England,
still retains title of sales promotion
chief.
NO 10-MINUTE SLABS
FOR SALE AT NBC
NBC salesmen were advised last
week that regardless of what Co-
lumbia does NBC will not depart
from Its policy of selling anything
less than 15 minutes on a hookup.
Qufcry developed after CBS sold
Stoopnagle and Budd to Devoe &
Raynolds, paint mixers, for a twice-
weekly 10-minute program over a
cross-country link.
Instructions given tho NBC time
purveyors were that the 10 minutes
preceding or follo'wing..the press-
radio bulletins could only be dis-
posed of locally, and that goes for
either the summer or the peak busi-
ness months.
Visiting New York
.Jamie Yankclcvlch, LR3, Buenos
Aires.
Harold Nebe, WSMB, New Or-
leans.
Van Newkirk, KNX, Los Angeles.
J. L. Van Volkenburg, KMOX, St.
Louis.
Earl Gammons, WCCO, Minne-
apolis.
Leslie Atlass, WBBM, Chicago.
Kelly Smith, WBBM, Chicago.
Stanley Hubbard, KSTP, Minne-
apolis. .
Harry Wilder, WSYR, Syracuse.
A. D. Willard, Jr., WJSV, Wash-
ington.
Howard Neumlller, WBBM, Chi-
cago.
Charles Gurney, WNAX, Yankton,
South Dakota.
Leo Fltzpatrlck, WJR, Detroit,
Dick Richards, WJR, Detroit.
C. W. Myers, KOIN, Portland,
Ore.
Don Searle, WIBW, Topeka,
A. H. Saxton, NBC, San Fran-
cisco.
John Patt, WGAR, Cleveland.
A. B. Bennett, 2 GB, Sydney,
Australia.
Announcer — Uncle Don's Sky's-
.the-Llmlt Club for Grown-Up Kid-
dies Is on the air. This program is
the companion to Uncle Don's
Curb'8-the-Llmlt Club for Little
Tots. For years parents have been
writing In and tipping off Uncle
Don about the bad habits of the
little tots. > Equipped with this In-
formation, Uncle Don has been con-
ning the cute little brats Into eat-
ing their spinach or not eating their
thumbs or being polite to Aunt Tes-
sle. Well, after a while Uncle Don's
■conscience started to bother him.
It was kind of mean kidding tho
kiddles that way. So turn-about
being fair play. Uncle Don got the
bright Idea of having the little tots
write In and tell him about the
grown-ups. But here's Uncle Don
now —
Uncle Don — Let's see what we
•have tonight — May 29 — Oh, yes, Jo©
McNamara over in Platbush Is Just
43 today. There's a present for you
behind the piano. And little Mrs.
Dubious of Yonkers Is 62. I have a
report about you, Mrs. Dubious. It
seems you won't sign that deed your'
children want you to. Ah, ah, Mrs.
Dubious, Sonny knows best. There's
a gilt for you In the vestibule. It's
C.O.D. Bill Smith of New Rochelle,
who Is Just 51, should realize that
ashes are bad for the rugs. Don't
be a confounded mule, Mr. Smith.
There's a happy birthday party go-
ing on right now in East Orange.
The heirs and heiresses have gath-
ered to celebrate the declining
health of $2,000,000. Silas Hold-
tight Is 89 today and It won't b»
long now.
Announcer — For birthday parties,
reading the will, at the end of a
boring evening with people who like
to talk and don't play bridge, or at
other moments of relaxation growrn-
up kiddleg like to serve delicious,
health-giving Vitamin X Gin. i:t
promotes necking, encourages
naughty stories and doesn't sta,ln
the sofa. Grown-up kiddies love It,
Uncle Don — Phil Phlzz of Man-
hattan Is 29 and still has the bad
habit of being single. He had bet-
ter stop hanging around those pool
halls and get down to brass tacka
or Gertie Isn't going to wait on ac-
count of she can't stall that subway
guard any longer. Mr. and Mrs. T.
Ptomaine Flddledee of Park avenue
have been married 11 years today
and their children respectfully ask
that they call as Little Ferdle has a
wager with his small sister Mllli-
oent as to just which man Is daddy.
Announcer^ — And now we have a
epecial treat. This Is Show Off
Nights for Parents. Any talented
parent may be entered in this con-
test, but no child may enter more
than two parents. Just write daddy
or momsle's name and address on
an empty Vitamin X Gin bottle and
mall It In. And guess who's first to-
night? Papa Dionnc! He will sing
•When I Grow Too Old to Dream — '
Priddy's WBBM Circus
Chicago, May 28.
Al Priddy, former circus pres.i
agent, has grabbed off a sponsor,
tho Malto Meal company which will
ride on WBBM, Columbia station,
starting this week with a three-
times-weekly children's program.
Priddy Is writing and appearing
on a show about circus life to be
tagged 'Adventures Under the Big
Top' which win operate in conjunc-
tion with the advertiser's Malto
Meal Circus Club.
Wednesday, May 29, 1935
A D I O
VARIETY
37
HEARST NEWS SPONSORED
Barrett States Only 3 Subscribers
Have Walked Out on Press-Radio
Under the latest Interpretation
given the press-radio agreement
newspapers aRlUatcd with the As-
sociated Press are now free to make
up their news broadcasts from the
laUer's regular service as long ds
they continue to pay a fee to the
Press-Radio Bureau of the Ameri-
can Newspaper Publishers Associa-
tion. In all such instances It is
mandatory that the newcasts be de-
scribed as the reports of the Press-
Radio Bureau.
Among the newspapers that have
already started airing the news on
this basis are the Washington Post,
"WRC;. the Rochester Times-Union,
"WHEC, the Grand Rapids (Mich.)
Herald. WOOD-WASH; the Min-
neapolis Tribune and the St. Paul
Star, WTCNr the Waterbury
(Conn.) American Republican,
WIXBS; the filmira (N. Y.) Star-
Gazette, WESG; and the Milwaukee
Journal, WTMJ. There is no lim-
itation as to the number of times or
amount of news that the AP mem-
bers may broadcast during the day.
United Press extends to its clients
similar privileges, provided that
they enter into a separate contract
with the news service for the use
of its material for broadcast pur-
poses!
Entry of the UP and the Inter-
national News Service into the busi-
ness of selling news for broadcasts
has cost the Press-Radio Bureau
the loss of only one client to date,
according to James W. Barrett, the
bureau's manager. This account
•was WEEI, Boston, which two
■weeks ago bought a UP franchise.
Other two clients that have broken
away from the bureau since the
ANPA convention in April are
WLW, Cincinnati, and WMBD,
Peoria, 111., both of which switched
their alliance to the Transradio
Press Service.
Suit which Herbert Moore filed
last week in behalf of Transradio in
the New York Federal court against
the press and netwoi'k factions was
received In broadcast circles with
mild personal concern. Regardless
of the outcome of the litigation, the
broadcasters feel that there Is no
turning back for the press associa-
tion from their present policies
toward broadcasting and that this
position of security has been con-
Biderably enhanced by the willing-
ness of the UP and the INS to give
them anywhere from five to 10 year
contracts. Belief prevailing In the
trade in that Moore's suit will likely
be settled through an outright pur-
chase of his organization by the
UP.
In his action Moore charges that
the AP, UP and INS and NBC and
Columbia conspired to destroy
Transradio and its subsld, the Radio
News Association, through the
operations of the press-radio agree-
ment and the Press-Radio Bureau.
Moore 1b asking a total of
$1,100,000 In damages.
As an Illustration of how his or-
ganization became a victim of the
alleged combination and conspiracy,
Moore in his complaint cited the re-
fusal of WBBM, Clilcago, and
WCCO, Minneapolis, both CBS man-
aged stations, to accept Transradio
news programs offered them by
Continental bread.
Herbert Moore, president of
Transradio, has sent a letter to all
sul^scribers to explain the Transra-
dio suft again.st the throe major
press associations and the two load-
ing networks on charges of conspir-
acy in restraint of trade.
Moore states in part: 'I want to
give you the most formal of assur-
ances that the service . . . will
continue absolutely unimpaired . . .
Likewise to assure you . that
you will, in no way, be Involved in
these proceedings.'
'It Is a battle which we have
elected to Hght. The Issue— what
rights has the medium of radio in
the dissemination of authentic and
timely news? — Is well defined. We
shall exert ourselves to the limit to
a.'isure for the medium of radio that
cqualily of freedom wliich has been
and is the keystone of tlie Amei ican
press.'
7 KINDS OF NEWS
WSOC, Charlotte, Exploits Varied
Aspects of Current Events
Charlotte, N. C, May 28.
WSOC is going in for news pro-
grams on many fronts. Under the
new set-up recently installed by
Program Director Paul Norris the
station now hasV 'Headlines In the
News,' the Transradio news service
that comes three times a day; 'Per-
sonalities in the News,' weekly in-
terviews with local persons ' prom-
inent in the news; 'Humanity in
the News,' a weekly series dealing
with leading civic and social events
and personalities; 'Religion In the
News' and 'Education In the News,'
released by NBC, and 'Interesting
People In ■ the__News,' released by
American Magazine.
With that collection of 'in the
news' presentations, the station has
an additional sporting news pro-
gram that It calls 'Sports Parade.'
NBC BOOKLET
ANSWERS SOME
QUESTIONS
NBC has found that it underes-
timated by 5,000,000 the number of
radio families claimed for the blue
(WJZ) link nationally in its recent
series of station coverage maps.
Corrected figures are contained in
a booklet which seeks to answer
some of the queries propounded by
agency and advertising men about
the 'NBC Network Areas.' Book-
let, entitled 'Every Good Question
Deserves an Answer,' Is being dis-
tributed to the trade this week.
Web's original circulation study
estimated that the blue link's na-
tional service reached 12,360,000 out
of the 13;966,000 radio families with-
in the blue's area. The revised fig-
ures has NBC giving itself 17,551,-
000 out of tho 18,718,000 radio homes
which it now says are encompased
by the blue loop nationally. With
WIRE, Indianapolis added, this po-
tential circulation for the blue Is
upped to 17,612,000 radio families.
Answers set up In the Booklet un-
dertake to clarify the signal
strength and mall count principles
upon which the circulation studies
were based. Booklet explains how
in adopting one^half millivolt as the
minimum unit of coverage for a
community the network complied
with the general practice In the
engineering field. By half-millivolt
coverage is meant the geographical
area In which a signal of that
strength Is delivered by the station.
Also explained is the fact that tlie
signal strength surveys were made
during daylight hours, which ruled
out entirely the effect that the .sky
wave, which bobs up after sunset,
might have on the station's meas-
urement. NBC holds that the
ground wave is the one that pro"-
vidcs the signal in the primary area
of the station and therefore Is the
dependable signal.
Among the questions on NBC's
mall response analysis that the
booklet answers is one dealing with
the method used to determine the
potential circulation of a particular
county. Another query given at-
tention Is whether the potential cir-
culation figure of two stations whicli
cover the same county are used
twice in making up the total net-
work potential circulation. NBC's
reply to the latter question polnt.v
out that when a county Is covered
by two or more stations their per-
centages of potential circulation of
that county are added together to
determine tho network's circulation
for that county, but In no ca.se arc
tho stations' Individual potential
circulation flguie used a second'
time. 1
GEHEIUl MILLS'
mm TEST
May Spread to 60 Stations
in Autumn— I. N.S. Giving
Assurances to Stations
Buying Service by Will-
ingness to Sign Long Term
Contracts
AN EDGE
Chicago, May 28.
International News Service has
been bought by General i ills on
all Hearst stations starting on
June 3. News will be broadcast
twice each afternoon In flve-minute
periods except in Pittsburgh and
Sah Francisco where there will be
three flve-minute shows, the third
to be an early evening broadcast.
Deal Is 13-week test and if click-
ing will be spread by General ills
to some 60 stations throughout the
country and will carry INS news
exclusively.
This exclusive tie-up has been
worked out by Pete Peterson of
the Hearst radio enterprises.
Peterson was formerly radio di-.
rector of the Blackett-Sample-
Hummert agency here which
handles the General Mills account.
On Silver Platter
Of more Importance this INS-
Gcneral Mills tie-up represents a
new angle In the selling of the
INS news service to stations which
haven't yet made up their minds.
With this General Mills business
in their laps the INS salesmen are
able to offer stations tangible re-
sults In sponsoring and advertising
if they should signature for the
INS service. If the INS test on
the Hearst stations clicks General
Mills Is known to be ready to con-
tract time on the.^e 60-odd stations
on a 52-wcek basis and this serves
as a powerful wedge for INS in
giving Its sales alk to the stations,
since many of the broadcasters
have been hesitating about, signa-
turing for the INS deal on strictly
a gamble basis, not knowing
whether they would be able to sell
the news to advertisers.
INS Is removing doubts among
the station managers who fear that
the recognized newspaper services
may be playing a trick on the sta-
tion. To counteract this fear that
INS and UP may be merely going
Into the business primarily to un-
dermine other services INS is of-
fering the signature long-term
agreements njnning from five to
15 years with the stations.
J. O. Maland Elected
Des Moines, May 28.
J. O. Maland, vice-president,
WHO, was elected president of the
lo^-a Broadcasters' association In a
meeting of 20 representatives of 20
Iowa stations held In Mar-jhalltown,
Iowa, last week, E. N. Peak is
secretary-treasurer.
Association will meet Dos
Moines on June 24.
Can't Sell Sponsor News But
May Spot Paid Announcements
At Start, Middle and Finish
One Down — New Style
St. Paul, May 28.
'One down' — long a standard
golfing term — has a meaning
all its own to WPDS (St. Paul
police dept.) announcers.
'One down,' followed by a lo-
cation, means to squad car
cops that there's a drunk at
the given address unable to
navigate
25 NEWCOMERS,
MANY OUTS
AT WLW
Cincinnati, May 28.
General cleaning out of present
talent at WLW and WSAI to make
room for biggest batch of talent
taken on by Crosley at any one
time. Newcomers, numbering 25,
began arriving last week from New
York, where they were engaged by
John L. Clark, gen. mgr. of the
stations, and his timber scouts Don
Becker, Bill Stoess and Art Chan-
dler. Most of 'em are on trial for
a fortnight.
Best known recruits are Harald
Hansen, operatic and concert tenor,
who soloed with eastern symph-
onies; Claire Grenville, dramatic,
and the Virginians, Negro vocal
foursome. Other Invaders include
Cordova sisters, pipestors; Tom
Grizelle and Milton Rosen, music
arrangers; Palmer Ward, Paul
Powell, Hal Fimberg, scribe; How-
ard Warwick, continuity editor,
M. E. Jacobson, production, and An-
drew Stanton.
Shakeup resulted In three letouts
last week: Howard Sagmaster, con-
tinuity iditor; Joe Chamberlln,
writer, and Leo House, production.
Georgia and George, new sustain-
ing act at WCKY, assigned to Tues-
day evening quarter-hour period
under "Swing High, Swing Low'
billing. Geor- la does Negro spirit-
uals and bears down on blUcs while
her partner presides at the Ivories.
Life Saver Auditioniog
Life Savers, through its ad agency
Topping & Lloyd, Is on another au-
dition bender, trying to find a show
for a network spot. It's heard 11
so far.
It's the same account that set
some kind of a record five years ago
by hearing over 100 auditions and
then winding up by deciding not to
go on the air.
U. p. Asking 'Guarantee Against
Percentage' Deal for News Wire
Chicago, May 28.
United Press reps are bustling
around tho territory selling the UI"'
service to midwest stations. .Sales-
men are placing much emphasis on
the fact that UP will deliver exactly
tho same news to the stations as It
docs to the' newspapers, and in order
to prove It are offering the .stations
the privilege of tying In with the
new.spaper lines, so that the stations
can see for themselves that thoy'rc
getting tho Bame stories at the same
time.
In selling the service United Press
Is establishing a radio precedent by
asking for a guarantee and percent-.
agf: doal. Acf.-ording to il](r (.(mtract
the st.'ilion must give tho press Kor-
vice a weekly guaranlfc equal to
tho maximum rate the stailon
<;h!irgos for one hour, thi.s guarantee
to apply against 30% of the gross
(•(■(joipt.'i the station may receive for
tlio .sale of the UP service through-
out the w(.''!k. In general this places
tho L'nitert Press rates far above
tho charges established by Trans-
radio and Inttrnatlon.'il Ncw.i Ser-
vice. IX,S generally has been ask-
ing a price equal to the sum re-
ceived by Transradio, or sometimes
slightly under when invading Trans-
radio contract etattona.
Los Angeles, May 28.
West coast publishers, in their ef-
forts to combat United Press _3Jid
International News getting into the
radio news field, have devised a
way to beat the restrictions on of-
ficial Press Radio news that pro-
hibits the bulletin service being
sponsored.
Publishers, controlling Western
Press Radio (affiliate of the official
service) is starting to deliver four
15-mlnute news broadcasts a day
with the understanding that while
It cannot bo peddled for commer-
cialling, stations, however, can sell
spot announce^nents for the open-
ing, middle and ending of the period.
Previously, Western was supply-
ing four fivc-minute periods for $12
a month. New set-up, with permis-
sion for the spots. Is $00.
Finger-crossing scheme to get
away from the sponsorship restric-
tions is being launched by the west
coasters to kill two birds. It's fig-
ured that neither UP or INS can
compete successfully against this
set-up on stations already takin-j
the Western Service and further,
that for the first time the bureau
will bo placed on a profitable basis.
Report Is that last year's operations
of the service showed a deficit of
around ?30,000. This was met each
month by passing of the hat among
pul)lishcrs.
Western Press Radio had a top
of around 70 stations, but at present
Is servicing about 50. Just how
many of these will stand tho upping
from $12 to $60 is as yet uncertain,
but dependent, naturally, on the
smaller st-ation's ability to sell the
spot announcements In connection
with tho bulletins.
KSTP SCOOPS
RILE ST. PAUL
St. Paul, May 28.
News broadcasting, always a fire-
cracker In Twin Cities (Minne-
apolis- St. Paul) radio circles, is be-
ing stirred Into new inflammation
largely through KSTP's new and
energetic setup which Is scoring
beats left and right over its rival
stations.
First news of the Bremer kidnap-
ing case verdict brought to Dept.
of Justice officials In Washington
was by Transradio, via KSTP, de-
spite that both U.P. and A. P. news
services had the trial covered like
the proverbial tent. By nearly a
full hour KSTP was first on the air
with tho verdict. Jury came in at
11:04 a.m. and 15 seconds later this
NliC affiliate was telling the world.
On the Patman bill ropassage
over F. D. It.'s veto, KSTP had the
dope before the mike at 12:53 p.m.,
other station coming to bat with
same report at 1:31 p.m. When
Senate failed to over-ildo the veto,
picture was tho same.
Ken J lance, asst. mgr., .says it's
all due to KSTP's hi^-hly .spt-oial-
ized system which rivals don't sec
to ii': al)I(! to savvy, for>y or cope
with.
WARD BREAD SPONSORS
WSBT STREET QUIZ
S'outh Pond, Ind., May 28.
Ward J.iread assiinics VVSHT's
-Man on tho Street broadcasts as
a dally oblijjatlon starting this
.•Vlonday (3). Piograrn Involves Joe
Holand doing tho interviewing over
.a portable transmitter on a down-
town counter around noon and Hal
Ilausor, of tho South Rend Trlb-
nuo, summing up the opinions
garnr-M-rd from a mike in an WSBT
.studio. ^
Deal fa for It week*-
33
VARIETY
A D I O
Wednesday, May 29, 1935
COMMERCIALS
WEEK OF MAY 29-JUNE 4
This Department lists sponsored pro'grams on the NBC, CBS, and
Mutual neworks arranged alphabetically under the advertiser's name.
All time is p. m. unless otherwise noted. Where one advertiser
has two or more programs they are listed consecutively.
An asterisk before name Indicates advertising agency handling
account.
Abbreviations: Su (Sunday); M (Monday); Tu (Tuesday);
W (Wednesday); Th (Thursday); F (Friday); S; (Saturday).
ACME PAINT
fl:.Sn-Sii-\VAI«C
1:45-Th-WABC
Bmiling McCnnnell.
♦Henri. H. & McD.
A A P
9-.M-WEAF
Barry Horllcli
A.MERICAN
HOME PBODUCTS
( Anacin).
7:30-M-Tii-W-
WEAF
"Easy Aces'
Goodman Aca
Jane Ace
Mary Hunter
Helen Spring
Everet'. Sloan
•BlacUett-S-H
AMERICAN
TOBACCO
B-Tu-WJZ
(Half ^- Half)
•Hcrt Tralla'
Philip Bourneua
John Brewster
Warren Colston
Arlene- Blackburn
Elaine Dumas
J. Hanna. Dir.
•N. W. Aycr
8-Siit-WEAr
(Lucky Strike)
Lennle Hayton Ore
Goeo De Lya
Johnny Hauscr
Kay Thompson
Charles Carllle
Bliythm Kings
TVarrcn Hull
•Lord & Thomas
AMERICAN RADIO
7:30-Su-\V"EAl<-
Fireside Recitals
Sigurd Nllssen
Hardesty Johnson
Grifham McNamee
AR.MOOn
0:30-F-WJZ
Phil Baker
Harry McNaughton
Ella Logan
BETTER SPEECH
INSTITUTE
%-Su-WJZ
Tour Engllah'
*Auapltz & Lee
BI80DOL
8:3U-\V-WAUC
Ouy Robertson
Elizabeth Lennox
Victor Arden'a Ore
•Blackett
BOOTH
FISHERIES
11 a.m.-Th-WABC
•Fish Tales'
Dorothy Day
Frank Dane
Marie Nelson
.•Sellprs , Service,
Inc.
nORDEN
B-F-WJZ
T. Harrlnicton. Dir.
Beatrice Ltllle
Cavalier 4
Warren Hull
Lee Perrln Ore
ll:40-W-WEAr
' •Maglo Recipes'
Bin Bradley
Jane Blllaon
•TounK & Rublcam
A. S. BOYLE
(Floor Wan)
2-Su-WABC
Irving Kaufman
•Blackett. S-II
n. C. BRIIX
(E. Zee Free?
Dessert)
10:06 n.m.-Th-
WABC
Murray Kane
Hal Kanner
June Emmett
•Donahue £ Cos
nRISTOI.-MYEKS
0-W-WEAF
(Sal HepatlcB)
(Ipana)
Fred Allen
Portland Hoffa
Jack Smart
Lionel Stander
Eileen Douglas
Irwln Delmore
Minerva Pious
.Tames Melton
Peter Van Steedan
•Benton & Bowles
CA.MPANA
Mrand Hotel'
Ann Seymour
Don Ameche
Phil Lord
Betty Winkler
10-F-UEAF
•First Nlghter'
June Meredith
Don Ameche
Carlton Brlckert
Cliff Soubler
B PRgernulst Ore
•Aflhrey Wallace
CAMrBEIX
^Soupl
8-r-WABC
Hollywood Hotel'
Dick Powel.
Louella Pnrions
Raymond Paige Ore
Frances r.angfnrd
Anne Jamison
Maria Jerltxa
Edward Nell, Jr..
Perry Askam
♦P. W, Armatront
CART.aBAO
fSaUB>
ll:in-Frl-WJZ
Morton Downey
B<jy Sinatra <'rc
•Iflesewetter
CARNATlM*' Ml I, It
I(>-M-WEA»
Lullaby Laity
freena Wicker
M r< Bastman
Itrtti Ly»n
•Hrvvln. Wasey
CENTAUR CO.
(ZBT Baby Pow-
der)
11 a.m.-M-WABO
Dr. Louis I. Harris
Louis A. WIttea
•Hanff-Metzger
CITIES SERVICE
B-F-WBAF
Jessica Dragonetts
Rosarlo Bourdon Or
Quartet
• Lord & Thomas
COLGATE-PALM
tO-To-WEAF
(Palmollve Soap)
'Beauty Box The-
atre'
John Barclay
Francia White
Al Goodman Or.
U:30-M-WEAF
(ColgateTooth paste)
'Music at the Hay-
dns' '
Francia White
James Melton
Al Goodman Ore
10:15 n.m.-M to F,
Inc.-WEAF
(Super Suds)
Clara, Lu 'n' Em
Helen King
Isobel Cnrothers
Louise Starkoy
•Benton-»
(Super Suds)
8:30-Wert \V.IZ
House of Glass'
Gertrude Beig
Joe Oreonwald
Paul Stewart
Helen Dumas
Bertha Walden
Arllne Blackburn
Cella Babcot:k
•Benton. & Bowles,
Inc.
CONSOLIDATED
CKiAR CO.
D:30-M-W-F-WOH
Harv 'n' Esthsr"
Jean Colbert
Artell Dickson
Rhythm Girls
Nat BrusilofI Ore
•Altkln-Kynett
CORN PRODUCTS
B:S0-To-\rABO
(LInIt)
Hour ot Charm'
Phil SpHalny
Arllne Francis
Maxine
Elvelyn Kaye
Pat Harrington
Gypsy Cooper
Mary Rumrlll
Ann De Marco
l,llyan Perron
12:ia-Dalty Ex. Sa-
Sn-WARC
The Gumps'
Wllmer Walter
Agnes Moorehead
Lester Jay
George Graham
Edith Spencer
TJ. W. Hell wig
COTT
(Face Powder)
10:S0-W-WEA¥
Ray Noble Ore
•Blow
CRVSADtl^RS
Tburs-0:45-WOR
'The Crusaders'
Fred G. Clark
Marschalk & Pratt
R. I>. DAVIS
(Cocomalt)
6-M-Tu-W-Th-
WABC
'Buck Rogers*
Curtis Arnall
Adele Ronson
Wllllani Shelley
Eilalne Melchlor
Edgar Stehll
Dwlght Wclst
'eggy Allcnby
•Ruthrailff K- R
BilD-.M-W-WOR
■Pathe News of Air'
♦J. Walt Thompson
DEVOE & RAT-
NOLD8
6:4a-Tn-Th-WABC
Stoopnagle & Budd
•McCann-Erlckson
EMERSON DRVO
Mon- Wed-D :4a-W0R
'Pathe News of the
Air'
•J. Walt. Thompson
EX-LAX
B:S0-M-WADO
Lud Gluskin
Block & Sully
George Qlvot
Gertrude Nlesea
•Kate
FIRESTONE
8:30-M-WEAF
Voea] Ensemble.
Wm. Daly Orch '
Margaret Speaks
Richard Crooks
•Sweeny-James
I'lTCII
7:4B-SQ-\VKAf
Wendell Hall
•K. W Ramsey
FORD MOTOR
0-Sn-WABC
Crete Stuckgold
Detroit Symphony
0:30-Th-WABC
Fred Wnrlnp
.Itella Frlond
Kay Thompson
•N. VV Ayer
FORHAN
(Toothpaste)
7:IB-M-W-r-TVEAK
'Stories of the
Black Chamber'
Edwin Whitney,,
Dir.
.Tark Arthur
Helen Claire
Paul Nugent
Rosaline Green
•McCann-Erlck
GEN. BAKING
B:30-Su-\VABO
Julia Sanderson
Frank Crumit
Ted dl Corsia
Kay Renwlck
Carlyle Stevens
Jack ShIIkret Ore
»B.. B.. D. & O.
GENERAL CIGAU
(White Owl)
10-W-WABC
H. Polesle, Dir.
Burns & Allen
Ferde Grofe
Male Octet
'Thompson
GEN. ELECTRIC
t2:16-Su-VVEAr
'What Home Means
lo Me'
•Maxon
GENERAL FOODS
2:S0-F-WEAF
(Grape Nut Flakes
and Sanka)
'Kitchen Party'
M. W. Uarnum, Dir.
Martha Mears
Jimmy Wilkinson
Al & Lee Reiser
Warren Hull
Frances r,ep Barton
•Toung & Rublcam
n-Tli-WEAF
(Mnswell)
'Show Boat'
Lanny Koso
li'i'ank Mclntyre
Conrad Thibault
.Muriel Wilson
'Molasses 'n' Jan'ry
Oils Hnenschen
•Benton & Bowles
7-Su-WJZ
. (Jell-O)
T. Harrington, Dir.
.lack Benny
Mary Livingston
Don Destor Ore.
Frank Parker
•Young * Rublcam
7:1B p.m.-M-Th-F
(Bran' Flakes)
Tony & Gus
Mario Chumlee
George F. Brown
•Benton & Bowles
4iRNRRAL MILLS
4:4S-Dany Ex. Sa-
Sd-WOR
Life of Mary
Southern'
Linda Carlon
Bess McCammon
10:46-W-F-WEAF
Betty Crocker
Cooking Heclpes
•McCord Co.
!):30-Dally Ex. Sn-
Sn-WADC
lack Armstrong
All American Boy
4-Dnlly-W.IZ
'Betty & Boh"
Betty Churchill
Don Ameche
Betty Winkler
Art Jacobson
Carl Brlckert
Louis Roen
•BlocUctt
GIL1,F,TTE SAFE-
TY RAZOR
10:30 p.m.M-WEAF
'I.ucky Smith'
Max Bacr
Peg La Centra
Garson Kanin
Frank Vrntre
OOODRICH
(Tiros)
10:30-rrI-WEAF
Circus Night In
Sllvcrtown'
Bdw. Dunham, Dir.
Joe Cook
B. A. Rolfe Ore
Teddy Bergman
Tim and Irene
Phil Duey
.lUcy Monroe
'eg La Centra
Chorus
Ruthraufr-R
GULF
8:S0-Sd-WABO
Will Rogers
Hallle StUea
Fr.ink Tours Ore
•Cecil. W. & C.
HEALTH PROD.
O-Su-WABC
(Feen-A-MInt)
Amateur Night'
Ray Perkins. M.C.
Arnold Johnson Ore
•Wm. Rsty
IIKCKKR n-O
a:ia-Dally Ex. Sa
9a-WABC
H-Bar-O Rangers'
Bobby Benson
Nelll O'Malley
Florence Halop
Billy Halop
Rddie Wragge
John Battle
Detmar Poppen
Lorraine Pankow
Joe Wilton
John Shea
Peter Dixon
•Erwln-Waaey
EDNA WAIJ.ACR
HOPPEB
t:lD Dally Ex Sa-
Su-WABC
'Romance of Helen
Trent'
Vlrgina Clark
Lester Tremayn*
.Marie Nelson
Alice Rill
Sundra Imv*
Gene ilcMlllen
Jack Doty
Hazel Oopbeld*
•niackett
nOBUCK
(Malted Milk)
T:15-Dally Ex. Sa-
Sa-WOR
Lum Si Abner
Chester Lauch
Norria GofI
•Lord & Thomas
HdCSEHOLD
FINANCE
8:S0-Tii-WJZ
Bdgar A. Guest
Bernardlne Flynn
Don Briggs
Sidney Ellstrom
Galllcchlos Oro
•C. D. Frey
JERGEN
0:30-SD-n.lZ
S. V. Dobhs. Dir.
Cornelia Otis Skin-
ner
♦J. Walt. Thompson
.lOHNS-MANVILLE
7:30-TlmrB-WJZ
Floyd Gibbons
•J. Walt. Thompson
JOHNSON & SON
(Floor Wax) ■
S:30-Su-WEAF
'House by the Side
of the Road'
Tony Wons
Three Brothers
Lorotia Poynton
Hazel Dophetds
Emery Darcy
CInna Vanno
Ronnie & Van
Anne Campbell
10-Tn-W.IZ
'Fibber McGce &
Molly'
.Marlon &r J Jordan
Ronnie & Van
U. .Marcelll's Ore
•Nccdham
ROBT. .lOHNSTON
13:4S-,\I thru Th-
UOB
'Painted Dreams'
Bess Flynn
Alice Hill
Mary AfTlIck
Kay Chase
•N. W. Ayer
KELI/OGG
5:30-Dally Ex. Sa-
So-WJZ
'Singing Lady'
Ireene Wicker
R:SO-F-WJZ
Ruth Elting
Red Nlchol's Oro
Dolly Stark
Bill Tllden
KISSFROOF, INC.
.'tt-W-F-l p.m.-WOR
The Lone Doctor'
Ona Munaon
•Blackett-Sample-H
KLEENEX
11:1B a.iii.-M to F-
WABC
'Story of Mary
.Mariln'
Basil Loughren, Dir.
Jan Crusinberry Au.
Joanc T}Ialne
Art Jacobson
Carleton Brlckert
Betty Lou Gerson
Francis X. Bushman
Judith Lowery
Bob FIskc
Murray Forbes
Marjorio Hannon
Anne Davenport
Donald Briggs
Isabel Randolph
Lucille Hustlng
•Lord & Thomas
KOLYNOS
7:I5-Ually Ex Sa-
9a-WABC
Just Plain Bill'
Arthur Hughes
Ruth Russell
James Melghan
Curtis Arnall
Jos. Latham
•Blackett-S-H
KRAiT-PIIENIX
in-Th-WEAF
P vvhitcman Ore
Lou HoUz
Ramona
Helen Jepson
•J Walt. Thomp.
I.ADY ESTHER
tO-SD-.M-WABC
8:30-Ta-W-WEAF
Wayne King
•.«:tRrU-Ooble
LEHN & FINK
(LyanI)
8-Sn-WABO
Ethel Merman
Ted Huslng
Al Goodman's Ore
•Lennen & Mitchell
MBItY MrNKILI
5:in-M-ir-F- WABC
'Adventure Hour*
Alfred Brown
Patricia Dunlap
James Andelln
Jesse Pugh
Reg Knorr
•J. Wait. Thompson
LORILfJlRD
(Briggs Tobacco)
(Muriel Cigars)
' 7:4K-Sn-WEAF
'.''ports Review
Thornton Fisher
Joe Cronin
•Lennen * M
i.ouis pinLMPrK
2 Dnilr Rx. 9s-9a
WADC
•Marie, Little French
Princess*
Ruth Torke
lames Melghan
Lester Jny
•niockett
LUX
?:SO.Sn-W.IZ
T. r,uckenMII. Dir.
'Vinegar Tree*
nillle nnrke
'Conrad Nagel
Natalie Shaefcr
Greta Kvalden
Joseph AUen
Johnathan U&Is
•J. Walt, Tbumpaoa
LUXOR
«-Su-WEA»
'Sally ol Talkla^
Basel Loughrane
Henry Saxe
Joan Blane
Marjorle Hanna*
Murray Forbes
Dick Wells
•Lord & Thomaa
MACFADDEN
8:S0-F-WABO
(True Story)
'Court of Human
Relations*
Percy Hemua
Arnold Johnson*! Oi
Elsie Hitz
Ned Wever
Howard Smit
Lucille Wall
Allyn Joslyn
Paul Stewart
MAYBELUNS
S:30-Sn-WEAr
'Penthouse 3«r«»-
ade'
Don Mario
Dorothy Hamilton
Chas. Gaylord Org
•Cramer Kasssit
UFJLICAN MUSI-
CAL TOUBS
9:30 p.m.-Tha-
WJZ
Angela Mercado Ore
George L, RIbl
•Direct
OR. MILES I^AB'B
(Alka-Seltzer)
0:30-9a-WJZ
WL3 Barn Dane*
Ridge Runners
Uncle Ezra
Lulu Belle
Maple City 4
/:4B-,n-W-r- WEAF
'Uncle Ezra,' Radio
Station EZRA
Pat Barrett
Cliff Soubler
Carleton Guy
.^lora Cunneen
•Wade
ftlODERN FOOD
PROCESS CO.
4:1S-.M-WJZ
Charles Sorce
Harry Swan
•Clements Co.
MOIIAITK
CARPET MILLS
l2:30-nallT Ex. Sa-
Su-IVABO
Star Jones'
Johnny Kane
Elizabeth Day
Bill Johnstons
Philip Van Zandt
Irene Winston
Florence Malona
Houston Richards
Eddie Marr
•Blackett-S-H.
MOLLE
7:30-Th-lVEAF
Al Bernard
Emli Casper
Then. Carle
Mario CozzI
Leigh Stevens Oro
•Stack-Goble
BENJ. RIOOBB
(Palnta)
11:30 n. m.-W-
WABC
Betty Moore
Lew White
•Direct
.lOHN O.
MOKRELI.
B:45-Sn-W<IZ
(Dog Food)
Bob Becker
Dog Chats
•Henri, tl. & McD.
NORSEC
(Toothpaste
ll:4B-M-W-r
WABC
W Butterworth
Ralph Dumka
Ed East
•Stack-Goble
NOUTIIWESTERN
YEAST
1:30-M to F-WJZ
'Virginia Lee and
Sunbeam'
Dorothy Pag*
Bob White
Elinor Harriott
Ed Prentess
Virginia Lee
OUTDOOR OIBL,
Inc.
12:45 p.m.-M-W-F
WABC
Bl.-\nche Sweet
•Blackett-Sampls-
Hummert, Inc.
PACU'IC BORAX
B-Th-WJZ
'Death Vall'y Days'
Tim Frawley
(Ddwin W. Whltaty
Lonesome Cowboy
Jean King
Jack McBryde
Joseph Bunlme Ore
•McC.ErIck
PEPSODBNT
7- Dally Ex Sat Suo
WJZ
Amos 'n' Andy
Freeman Gosdea
Charles CorrslI
PINAUD
(Hair Tonto)
10:30-BI-WAB0
B Von Hallberc Ore
•Calkins Sc H.
PHILCO
7:45 daily ex. Ba-
Sn-WABC
Boake Carter
•Hutchlns
PHILIiira-JONXB
(Arrow Shirts)
e:4B-8a-WJZ
Vera Brodsky
Harold Trigg*
Louis K. Anspaoksr
•I'eck
PHILIP MUBSIfl
8-Tu-WEAr
I.eo Relsman'a Oro
Phil Duey
8-W-WABO
.Tohnnie
Foursome
10:45 a. ni.-Ha-WOB
Graphologist
Mme. N. Olyanora
•Blow Ca>,
PILLSBURY
10:S0-UaUy-WJZ
Today's Children'
Irma Phillips
Walter Wicker
Bess Johnson
Irene Wicker
Lucy Glllman
Fred Von Amon
Jean McGregor
•Hutchinson
11 B.m.-W-F-WABC
'Cooking Close Ups'
Mary Ellis Ames
•Hutchinson
PLOUGH, INO.
10-W-WEAF
Guy Lombardo
RIcardo Cortes
•Laka-Splro-C
PREMIER PABST
BrTo-WEAF
Bsn Bernle
•Morrls-W. & B.
J. I.. PRESCOTT
(Oxpl)
10:30 a.m.-Dnlly Bk.
Sa-Su-WABO
Jack Fulloq Oro.
•B. B. D & O.
PRINCESS PAT
6:30-M-WJZ
Cupid With a Gun'
Seymour Toung
Eleanor Audlejr
Joan Blaine
Arthur Jacobsoa
Douglas Hope
•McJunkIn
F'CT'R It r.-MBLE
8:15 Dollr Ex. 8a>
Su-WEAF
(CrIsco)
•Vie & Sadc'
Art Van Harvey
Billy Idelson
Bernndlne Flynn
lO-Su- WEAF
(Ivory Snap)
The Gibson Family'
Conrad Thibault
Jack & L Clemens
Lola Bennett
Don Voorhees Ore
«:4!(-SI-M'-F-WJZ
Ivory Stamp Club
Capt. Tim Hcaley
•Blackman
3:30 Daily Except
Sa & Su-WEAF
(Ox.vdol)
Ma Perkins'
Virginia Dayne
Margery Hannon
Karl Hubcl
Will Fornum
Chas. EgglcstOD
'Blacketi
3:45 p.m.-Tu-W-
Th-AVEAF
(Camay)
Dreams Come
True'
Barry McKlnley
Ray Senatra Ore
•Pedlar & Ryan
3 p. m. Dnily Ex-
cept S.tt Si Sdd-
WEAF
Home Sweet
Home"
(Chlpso)
C. W. Secrest
Harriett McGlbbon
Billy Halop
•Blackman
RCA RADIOTRON
B-Sa-WEAF
Richard Hlmber
Babs and Brothers
Fats Waller
John B. Kennedy
•Lord & Thomas
REAL SILK
0-Sn-WJZ
Chas. Previn Orch
Olga AlbanI
•Erwin-Wasey
RED STAR YEAST
11-Tu-Th-S-WEAF
Edna Odell
Phil Porterfleld
Irma Glcn
Earl Lawrence
B. J. REYNOLDS
(Camel CIgarels)
lO-Tu-WABC
B-Th-WABC
Casa 'Loma Band
Walter O'Keefe
Annette Hanshaw
Alice Frost
Jack O'Keefe
Louis Serin
Kay Renwlck
K-vi'iiV S.irgent
Pee Wee Hunt
•Wm. Esty
RITCHIE CO.
(Eno Salts)
8-Tn-WJZ
Eno Crime Clues
Hanna, Dir.
Howard Smith
Viola Roache
Leonard Doyle
Mark' Smiln
Blainp Dumus ,
Clyde North
Jack McBryde
8-W-WJZ
Babs and her
Brothers
Hal Kemp Ore
•N. W Ayer
S. S. S. COMPANY
Fri-10:30 p.m.-WOR
'The Music Box'
Mary E. Wood
Bailey Axton
•Johnaon-DalKs Co
NCHOLL CO.
(Footpads)
7.30-Tu-Tli-Sn-WOR
'The Street Singer
Arthur Tracy
•Donahue & Co*
SHEFFIELD
F.\RMS
e:46-M-Th-r-WEAr
Billy an<l Betty
•N. W. Ayer
SHELL
(Petroleum)
B:S0-Sn-WEAr
Al Jolson ,
Lenorc Ulrlc
Jack Stanton
Bert Lahr
Willie iiaundei's
Peggy Gardner
Victor Vcunp Ore
Tony Canzonerl
J. Walt. .Thompson
SILVER DUSl
7;80-M-W-F- WAIIC
Th* O'Neills'
Kate McComb
Jimmy Tansey
Aee McAllster
Jack Rubin
Jane We?t
Clarence Nordsirom
Chester Stratton
•B,. B., O. * O.
SINCLAIR
B-M-WJZ
Gen* Arnold
Bill Chllds
Mao McClouA
Joe Parsons
Ciirr Soubler
Harry Kogea
•Federal
80C0NY VACUUM
7- Sa-WABO
'Soconyland
Sketches'
Chas. Webster
A. P. Kaye
Arthur Allen
Parker Fennelly
Kate McComb
Isabel Wlnlock*
Edith Spencer
John Milton
Ruth Russell
Robert Strauss
William Stickl** Or
•J. B. Getchell
9SB CO.
(SS3 Tonic)
8.30-F-WOB
'The Music Bos'
Mary E. Wood
Billy Axton
•Johnson-Dalll*
STAND. DBAIfDB
8- Sn-lVBAF
(Chase A Sanborn)
A. K. Spencer, Dlr,
Amateur Show
Maj. Edw. Bowaa
8- W- WEAF
(Royal Gelatins)
One Man's Family'
Carleton B. Moor*.
Dir.
J. Anthony Smyth*
Minetta Allen
Michael Rafetto
Kathleen Wilson
Barton Yarborougb
Bernlce Berwin
8-Tb-WEAF
(Fleischmann)
O. Thompson, Dir.
Rudy Vallee and
His Conn. Tanks
Tom Howard
George Shclton
Gene Raymond
7:30-Su-WJZ
H. Polesle. Dir.
Joe Penner
Stephanie Diamond
Ozzle Nelson Oro
Harriet Hllllard
J. Wait. Thomp.
STERUNG PROD.
8-Tn-WABC
(Bayer's Aspirin)
Frank Munn
Bernlce Claire
C^us Haenscheo Ore
6:30-Sa-WEAF
(Dr. Lyon's
Toothpowder)
Gus Haenscheo Ore
Frank Munn
Vivlenne Segal
Ohman & Arden
Bert Hlrsch
O-F-WEAF
(Phillips Mag)
'Waltz TImo'
Abe Lyman Oro
Frank Munn
Bernlce Claire
8:30-Tu-WADO
Abe Lyman
Vivlenne Segal
Oliver Smith
•Blackett
6:45-M-Tu-W-Th-
WADC
(Calif. Syrup Figs)
'Dick Tracy'
Ned Wever
Lester Jay
Walter KInsella
Charles Slattery
Rose Kcanc
•Slack noble
STEWART-
WARNER
( Alemlte)
10:30-Th-WABO
Lysbeth Hughes
Bob .McCoy
Art Thorson
Horace Heidt
King Sisters
Steve .Merrill
Jerry Bowne
Alyce King
•Blackett-Sampls
STUDEIIAKER
10-F-WABO
8-M-WEAF
Richard HImbsr
Stuart Allen
•Roche-W-C
SUN OIL
6:45-Dally Except
So-Su-WJZ
Lowell Thomas
•Roche-Wllllams
TASTYEAST
12-Su-WJZ
Amateur Show
Chubby Kan*
Horac* Fehyl
Johnny Johnson Ore
•Clements
TEXAS CO.
0:30-Tu-WEAF
Ed Wynn
Graham McName*
Eddie Duchln Ore
•Hanft-Metzeer
UNION CENTRAL
(Insurance)
B-Sii-WJZ
'Roses & Drum*'
H. Williams, Dir.
Helen Claire
Reed Brown, Jr.
John Griggs
Erlo Dressier
IC'lward Jcrumt
Jack Rosleigh
Krwyiy Mutch
•J. Walt. Thompson
UNITED DRUO
5-Sa-WEAF
Rhythm Symphony
DeWoUe Hopper
•Street & Finney
U. 8. TOBACCO
(Dill's Best)
8:S0-M-WABO
'One Night Stands'
Pick & Pat
Josef Bonlme Oro
•McC.-Erlck.
WANDEB CO.
(Ovaltlne)
S:4B-Dally-WJZ
■LIttI* Orphan A'
Allan Baruck
Henrietta Tedro
Ed Sprague
Stanley Andrews
Shirley Pell
•Blackett
CHAS. WARNER
(Sloan's Llnamenti
B-W-W,IZ
John Chas Thomar
WASEY PBOD'CTS
7:30-n.m.-Taea-
WABC
'Singing Sara'
Harry Frankel
•ErwIn-Wasey
12-DalIy Ex. .Sa-So-
0:4B-Su-WABO
Carson Robinson
and Buckaroos
2-Su-WOR
Jacob Tfirshlsh, The
Lamplighter
•Erwin Wasey
B. L. WATKINS
B-Sa-WEAF
(Dr. Lyons Tooth-
paste)
Pierre Le Kreeun
Rachel Carlav
Jerome Mann
Men About Town
Andy Sannella On
•Blackott
WELCH
(Grape Juice)
8-F-WJZ
Irene Rich
•Kastor
WESTCLOX
4:46-So-WEAF
'Big Ben Dream
Dramas'
Arthur Allen
Parker Fennelly
•B. B. D. & O.
WOODBURY
9-Ta-WABC
BIng Crosby
Gsorgle Stoll Ore
7:4B-M-W-r-WJZ
'Dangerous Paro-
dlse'
Elsie HItz
Nick Dawson
Clarence Derwent
•Lennen & M.
WBIGLEY
PHARMA-
CEUTICAL
4:30-Sa-WEAF
Harry Ilcser
Ray Hcatherton
Peg La Centra
•Jerome B. Gray
WM. WRIGLEY
7-Dally Ex, Sa-
Su-WABC
'Just Entertain-
ment'
•Frances Hooper
WYETH
10:45 a.m.-Daliy
Ex. 8o-Su-WABO
'Mrs. Wiggs of
Cabbage Patch'
Betty Garde
Alice Frost
Joe Latham
Andy Donnelly
Amy Sedelle
Qstelle Levy
Pat Ryan
*Blackett-3-H
Television Far Off,
Thinks Holland
The Hague, May 18,
City of Haarlem is to get wired
Wireless and the town will be
divided in sections, so that each sec-
tion will have only one concession.
Broadcasting station Huizen (long
■wave 1876 metres) will go out of
business on July Ist; the power-
ful government station at Kootwyk
will take its place. This is first step
in monopolizing the whole broad-
casting and bringing it under con-
trol of the government.
Offlcially it was stated that tele-
vision Is not a pos.slblllty of the
near future in Holland. The
bioadcasting as3o:lati ns have
formed a c nmlttee, which will
study this problem from all angles.
Until that report h ready, nothing
will be done.
In Dutch Java application for
television concession also received
by government, but applicants told
they must await developments.
WHO'S WHO IN
NBC BOOKING
NBC'a new artist bureau setup,
for which the network paid Trade-
ways, Inc., $26',000, Is Anally com-
plete. With the various depart-
ments and the members thereof, It'a
as follows:
Exeuctive Dept.
George Engels, boss.
Dan TuthiU, business manager,
head of sales, co-ordinator of salea
and management,*
Central Booking Divi
Edmund Sickles,
Miss M. H. Campbell.
James Stlrton,
George Sax.
Frank Murtha.
Sales to Advertisers
John-Babb.
Ted Allen.
Ethel Gilbert.
Artist Management
Chester Stratton. •
Frank Joties.
Stations Relati
Sam Ross.
Private Ent. (Clubs)
Frances Rockefeller King.
Sales and Management — Special
Attractions
■William McCaffery.
Auditions
Ernest Cutting.
Bob Smith.
Anne Taylor.
E. H. Strong.
Theatre Book!
Ruby Cowan.
Murray Bloom.
Orchestras & Film Bookings
Harold Kemp.
Paul Wimbisch.
Jack Flynn.
Sales Promotion
Ed DcSallsbury.
Edith deTakocs.
Concerts
Marks Levine.
Elsie Illingsworth.
D. F. Haas.
Siegfried Hearst.
Helen Mobert.
Jeannette Green.
Program Dept. Liai
Leo J. Fitzgerald.
Chicago Offica
Sidney Strotz,
Hollywood Office
Dema Harshberger.
•Tuthlll, who has the most titles,
authored the setup.
tBut NBC has no Equity agent
permit, so can't book In legit.
(Artist Management Is in three di-
visions, each signified by th9
amount of commission exacted from
artists— 5%, 10% and 20%. Th»
5% is for catch-as-catch-can. en-
gagements for non-contract talent.
The 20% rate is for acts under 'per-
sonal management.')
Wax Works
International Diamond Appraisers
and Gold Buyers has ordered 20
dramatized 1-mlnute sketches of
Broadcasting Abroad, Inc. They
will be recorded in English, Ger-
man. Jewish and Italian, and are
to be placed on stations WHN,
WEVD. WHOM and WBNX.
Fleischmann Yeast lias contracted
for 20 radiolet programs, to be ''one
in Spanish and electrically trans-
cribed. Are for South American
stations. Recording will be done by
Broadcasting Abroad, Inc. Placed
through J. Walter Thompson
Agency,
Carter's Liver Pills will use Bra-
zilian stations by means of 20 one-
mlnute programs. They are to be
recorded in Portuguese by Broad-
casting Abroad, Inc. Placement was
through National Export Advertis-
ing Service.
Sidney Ross Pharmaceutical
Company of Newark, N. J., will use
one-minuLu dramatic sketches in
Spanish to be placed on 25 Latin -
American stations.
A. E. Bennett, of Radio Station
2GB, Sydney, Australia, and pres-
ident of the Australian radio tradn
association, is in New York on tC
visit. Making his headquarters
with the George H. Field organiza-
tion.
Wednesday, May 29, 1935
A D I O
VARIETY
89
FCC's Washington Hearings
Washington, May 28.
Ten requests for new transmitters, mostly of the one-lung variety, went
on the Federal Communications Commission hearing docket last week
along with a flock of requests for renewal licenses.
Commlsh washed up three pending applications for better facilities.
KINY,. Juneau, Alaska, was granted permission to shift frequency from
.610 to 1310 and chop power from 260 to 100 watts. Reconsidering pre-
vious decision, Commlsh affirmed Its grant to KWTO, Springfield, Mo.,
permitting an increase in day power from 1 to 6 kw which had been pro-
tested by Springfield newspapers, Ind., and In like manner gave WCBS,
Springfield, 111., permission to shift from 1210 to 1420 kc, dismissing pro-
tests of three Cicero, 111., stations.
Most important case carded for hearing was the application of George
B. Storer, Detroit, for a new station using the 680 channel and operating
with 1 kw daytimes. Other requests referred to examiners were Century
Broadcasting Co., Richmond, Va., new station on 1370 with 100 day-
time; Roberts MacNabb Hotel Co., Jamestown, N. D., new station on 1420
with 100; Clark Standiford, San Jose, (iallf., new station on 1500 with
100; Hyman Altman, Detroit, Mich., new station on 1370 with 100 day-
time; Tampa Broadcasting Co., Tampa, Fla., new station on 1370 with
100; Commercial Broadcasters, Inc., Moorhead, Minn., new station on
1310 with 100; A. Corenson, Pasadena, Calif., new station on 1480 with
100 daytime; Dudley J. Connolly & Co., Chattanooga, Tenn., new station
on 1200 with 100; KOMO, Seattle, "Wash., frequency shift from 920 to
760 and Increase from_l_to 6 kw days; KID, Idaho Falls, Ida., Increase
from 250 night and 500 day to 600 night and 1 kw day.
Marmola Licensees
Two applicants for renewals were ordered to present evidence at
hearings, WRBL, Columbus, Ga., and KFVS, Harrisonburg, 111., while
six more stations In. a jam over their 'Marmola' broadcasts and another
group of seven licensees received tempora.ry continuances. AVCBA, Allen-
town, Penn., was given a renewal until Nov. 1; WLB and WTCN, Mln-
napolls, were renewed until Oct. 1; WDAH, El' Paso, for one month; and
KGBU, Ketchikan, Alaska; KGDY, Huron,' S. D., and 'WRBX, Roanoke,
Va., until July 1.
New applications received during the week Include;
W. A. Patterson, Chattanooga, Tenn., new station on 1200 with 100;
Fort Dodge Broadcasting Co., Fort Dodge, la., new station on 1500 with
100; Pacific Agricultural Foundation, San Jose, Calif., new station on 980
with 100; Li. & S. Broadcasting Co., Atlanta, Ga., new station on 1210
with 100; KFNF, Shenandoah, la.. Increase from 500 to 1 kw nights;
KLZ, Denver, Colo., Increase from 1 kw night and 2i^ kw days to 1 kw
night and 5 kw days; Oil Capital Broadcasting Assoc., Kilgore, Tex., new
Btatlon on 1210 with 100 (facilities of K'WEA, Shreveport, La.); R. E.
Chinn, Moorhead, Minn., new station on 1500 with iOO; Mason City Broad-
cast Co., Mason City, la., new station on 1420 with 100; Mrs. C. A. S.
Hcaton, Las 'Vegas, Nev„ new station on 1420 with 100; Marysvillc-Yuba
Publishers, Inc., Marysvilie, Calif., new station on 1210 with 100; W. H.
Klndlg, Hollywood, Calif., new station on 1300 with 1 kw; Kelsey-Jenney
Commercial College, San Diego, Calif., new station on 1210 with 100;
"WAZL, Hazleton, Penn., shift from 1420 to 1390 and Increase from 100 to
250; and Honolulu Broadcasting Co., Hilo, Hawaii, new station on 1420
with 100.
Some Stations All-Wax;
Yank Transcriptions
Liked in Australia
Sydney, May 10.
American radio discs continue In
popular favor with the managers
of the B-class stations here. They
make up fully 75% of the dally
programs. With these stations Its
wax practically from down to mid-
night curfew. Station 2 U.W. Is on
the air the entire 24 hours and
uses wax almost exclusively.
American programs imported In-
clude 'Air Adventures of Jimmy
Allen,' 'Hon. Archie,' Happy Valley
Boys, Cocoanut Grove Orchestra,
and John Mun-ay.
Recently, another B - classer
started a weekly feature 'The
March of Time' strictly on lines of
the American 'Tl.ne,' only localized.
Radio Eds Organize
Los Angeles, May 28.
Radio editors of California key
city dallies have organized. Activi-
ties to be 90% social and 10% busi-
ness.
Controlling committee of the or-
ganization consists of Gene Inge of
the Los Angeles Herald; Carroll
Nye, L. A. Times; Robert Hall, San
Francisco Call-Bulletin, and Jack
Barnes, San Diego Union and
Tribune.
George Engels Back
George Engels left Hollywood for
the east Saturday (25) and Is due
In New York at the end of this
week, making a stopoff at Chicago
on the way.
Engels got NBC's new Coast ar-
tist bureau setup under way and
planted Dema Harsliberger In the
network's studio contact spot. Miss
Harshberger, from the concert field,
will be NBC's rep at the picture
studios, with no previou.i experl-
pnce.
WINS Expanding
Station WINS, Now York, now
housed on East 5Slh street, con-
templates either moving to larger
Quarters or remodeling its present
building.
Now has three broadca.st studios
«nd wants eight. Its petition for
rull time Is ponding before FCC.
Now goo.i to bed wiili (lie .sun.
MANNY LOEWY BACK
Health Restored, Rejoins His Boss,
Rudy Vallee
For five years Manny Loewyj one
of the original Connecticut Yankees,
has been receiving $75 a week from
Rudy ' Vallce while convalescing
from a lung ailment. After five
years Loewy came back to New
York and Vallee asked him what
he'd like to do.
Loe\vy said he'd like to resume
In the band, and last Thursday on
the Flelschmann show was his
Initial broadcast, again actively on
the payroll.
PraD's 7-Yr. Tenii
Washington, May 28.
Chairman Anning S. Prall of the
Federal Communications Commis-
sion, former New York school board
member and one-time member of
Congress, was renominated to the
radio control agency Thursday (23)
by President Roosevelt. New term
would run seven years from July 1.
Prall, originally named to the old
Radio Commission but barred from
serving on the new agency until
after January, 1935, was appointed
to fill the unexpired term of Hamp-
son Gary, who stepped down in ac-
cordance with an understanding
with President Roosevelt. Prall
then was elected chairman, suc-
ceeding Judge Eugene O. Sykes who
became head of the broadcast divi-
sion.
Glenn Hunter Incog
Glenn Hunter who has been spiel-
ing over the radio under a differ-
ent name. Is soon to blossom out
under his own monicker. Jean V.
Grombach, producing Max Baer's
air serial, handling negotiations for
the new deal.
Hunter. has been discussing house-
hold wares for the past few weeks
on 'Way to a Man's Heart' for Rup-
pert Brewery, but simply as Mr.
Doe.
See-Who's-Talking Telephone
Television Starting in 1936
Shayne Back on WMCA
Sally's Radio Party epoii.sorod by
Sally's Fur Studio which has been
broadcasting over WOR, New York,
returns to WMCA on a 52-weck
contract. Al Shayne, Jerry Baker
and Carl Feiiton'e orchestra will
again be together for the new
series.
It's a dally run, on Mondays to
Fridays at 6:30 p.m. EDST, and on
Sundays at 6 p.m. Placed direct.
First program on the new contract
started Tuesday night (28).
Fred 2iog, president of WOWO,
Fort Wayne, leaves shortly on a
vacation to Alaska. Other staff
members vacationing soon also are
Percy Robblns, organist, to Canada;
Howard Ackloy, northern Indiana
lake district; Margaret Hitzman,
California, and Hilda AVopli i^yor,
Montreal.
COURT DEAYS
SOAT REEASE
Creditors of General Broadcasting
Company, whd~ last week filed an
involuntary petition In bankruptcy
against the company were success-
ful in preventing Raymond Scat's
discharge from voluntary bank-
ruptcy. Scat, who Is head of Gen-
eral, a number of weeks ago filed
his own petition In voluntary bank-
ruptcy, but did not enter any bank-
ruptcy proceedings for his company.
Attorneys for petitioners In the
bankruptcy action against General
obtained a deltcy of two weeks when
Scat asked for the discharge In
U. S. District court. Southern New
York district, on May 22. Court de-
cided that was sufficient time In
which to hear the action against
General Broadcasting.
G.O.P. Speaker Denied
Right to Rap Dems on
State-Owned Station
Kansas City, May 28.
Dr. J. A. Gray, Republican state
representative, has again been de-
nied permission to make a political
speech over WOS, the state owned
radio station at Jefferson City, Mo;
While making a speech a couple
of weeks ago, in which an attack
was made on T. J. Pendergast,
Democratic leader, Dr. Gray was cut
off after talking six minutes, and
J. Pembcrton Cordan, Jr., station
director explained It was due to 'a
faulty tube.'
Later Dr. Gray asked Cordon to
keep his promise that he could con
tinue the speech or restart it, and
furnished a copy of the proposed
talk. Gordon took the matter under
advisement but has now Informed
the doctor that he Tvould not be
permitted to go on the air. Gordon,
according to Dr. Gray, said that the
continuance of the speech was for-
bidden by Col. Marvin Casteel,
superintendent of the state high-
way patrol, in control of the 6ta-»
tion.
Subject of Dr. Gray's talk was
'Invisible Government.'
Marriages in Radio
Dorothy McLaughlin, non-pro, to
Dale Morgan, head announcer
KRNT in Des Moines, June 3.
Mary Elizabeth Chase, non-pro,
to Bill McGrath, announcer for
WNAC, Boston, in Brockton, Mass.,
May 25.
Beth Walters, publicity depart-
ment, WHO, Des Moines, to Lee
Hargus, non-pro.
Elolse Hansen, non-pro, to James
Ebel, WMT engineer, in Cedar
Rapids, May 26.
Helen Nelson, non-pro, to Fred
Ohl, KTBS, Shreveport, La.
Dancers' Wisecracks
On Remote Pickups
May Bring New Rules
St. John, N. B., May 28.
Indications are that the Canadian
Radio Commlsh will tighten re-
strictions on broadcasts from public
dance halls because of disorder and
raucous remarks by the dancers
during broadcast of dance music of
the old time pattern by the local
Lumberjacks Orchestra.
Broadcast that brought com-
plaints was by remote control, from
dance hall with hoedown tunes
monopolizing the program for a half
hour, over local CHSJ. The wise-
cracks of the dancers practically
ruined the broadcast. Admission
to the dance, hall for the broadcast
hoedown was 25 cents.
STOOPNAGLE AND BUDD
ON WARING PROGRAM
Mexican Talent Raps
Phon(^apli Disc Use
Mexico City, May 28.
Squawks by radio performers that
some local stations are using phono-
graph records to round out pro-
grams. Contended that this thrift
is unsporting and works a hard-
ship upon many deserving per-
formers, especially those whose pay
demands are modest.
Articulate and persl-stent radio
talent In Mexico has made itself
felt In previous Instances. In one
case talent demands actually caused
the government to shut down a sta-
tion.
60-Day Stay for Swiger
Zancsville, O., May 2S.
Gov. Martin L. Davny has granted
a CO-day reprieve to Russell Swiger,
21, I'lttsburgh orchestra leader and
radio entertainer, who was to die
In the electric chair Wednesday,
.May 22, at the Ohio penitentiary In
Columbus.
Swiger was convicted of murder-
ing Harold Fleming, Zanc:!v!!lc fill-
ing station attendant, in a holdup.
Governor said the stay was granted
so he could review the case. Several
weeks ago the Ohio Supremo Court
refused to overrule the death sen-
t.f'nce on Swiger's appeal.
Defense counsel contended that
.Swiger ha.s the ment-nllty of a small
boy.
Ford Motor washes up Us Sun-
day night symphony on CBS June
30, with the Idea of resuming the
series Sept. 29. Auto account Is
arranging to broadcast at intervals
.during the summer from the San
Diego exposition various west coast
symphony orchestras.
Stoopnagle and Budd join the
Fred Waring show for 13 weeks
starting July 2. New setup will
mark a switch of the program from
Thursday to Tuesday night. New
time is 9:30 to 10:30 EDST. De-
voe & Raynolds Paint current
sponsorship of nut comics Is for six
weeks only.
KNX Airs Games Again
Hollywood, May 28.
Halted several weeks ago from
broadcasting major league baseball
games on protest of the Pacific
Coast League, KNX is again per-
mitted the privilege on withdrawal
of the protest.
Station renewed the dally broad-
casting Friday (24) the day that
local games moved from afternoons
to nights. Kick had been that the
ethering of the major games was
keeping patrons away.
Directors of the Coast leagufe fig-
ured that with games now at night
the afternoon broadcast wouldn't
Interfere. Also Involved in the re-
call of the ban was a heavy barrage
of letters from fans objecting to
the stand of the locals.
SPARE THESE TREES
Brooklyn Stations Will Make Final
Plea to FCC
WBUC, Brooklyn, Is continuing
Its fight undercover to keep on the
air, and Is reported to have enlisted
extra legal forces to present Its
case further at the next Washing-
ton hearing. This borough outlet
togolhcr with stations WVFW,
WLTJ.I and W.M'.D hy.vc been
scheduled to fade from the broad-
casting field, with the Brooklyn
Eagle Inhoriting the wavelength.
All are forr-ign stations using a va-
riety of foreign languages.
WVFW and WLTH are said to
0 gathering force:; too, but are
vague about their plans for a last-
mlnutc .stand. The same for WARD.
This trio used to be under a single
roof, but began stiuabbling and
parted. WVFW Is now at 5 Court
.Square, and WL'ril has moved
across the river to 105 Second ave-
nue. WARD remains at 427 Fulton
strPet.
Washington, May 28.
A row over plans of the Amer-
ican Telephone and Telegraph Co.
to carry television pictures over
phone wires was foreseen here last
week as Western Union and Postal
Telegraph protested against any
move of its competitor to initiate
actual service.
Experimental license for test op-
eration between New York and
Philadelphia probably will be
granted A. T. & T., Federal Com-
munications Commission ofiFlcials
said Thursday (23). Telegraph,
companies' kicks were filed the fol-
lowing day.
Plans of the A. T. & T. system
arc receiving going-over by gov-
ernment engineers, with Indications
the verdict will be favorable and
trials over much longer distance
than ever attempted will be author-
ized. Move is regarded as a pre-
liminary to actual service which in
Intended to both head off and assist
broadcasting of plx.
Proposed plan calls for use of a
unique coaxial cable which was de-
scribed in the application as a
metal tube surrounding a central
conductor but isolated by insula-
tors. Telephone engineers say It
\yill provide simultaneous voice and
pic transmission with expectations
that the method would carry as
many as 200 conversations at one
time In company with one pic.
Present conversational limit 1b
three to four wires while the pres-
ent limit on transmission Is be-
tween 15 and 20 miles.
See Who's Talking
Projected system embodies novel
and revolutionary principles con-
celved and perfected In A. T. & T.
labs and, according to its backers,
would enable per.sons conversing
from widely-separated points to see
each other face to face or a group
to see the enlarged Imago and hear
the amplified voice of a single
speaker. Expected that with gov-
ernment consent, the telephone op-
erations would start by .Tanuary
1, 1936, and pic transmission by
March. i
Postal and W. U. told the gov-
ernment they have no objections to
granting of a license for research
and experimental operations but if
A. T. & T. intends to start actual
commercial service, they want a
hearing.
•RHYTHM' FROM COAST
IF PIC JOBS FOR TOPS
Los Angeles, May 28.
With Ethel Merman due here for
the next Eddie Cantor picture
there's likelihood that the CBS
'Rhythm at Eight' program will b©
switched here In Its entirety. This
would bring Ted Huslng and AI
Goodman and his orchestra to the
coast.
Whether or not emanation comes
west depends on Huslng or Good-
man getting a picture spot slmiil-
taneous with Miss Merman.
Seek Horse Opera Star
For Ked Trails' Serial
'Red Trails,' Half and Half to-
bacco's Thursday night dramatic
series, Is shifting to Hollywood for
four weeks, with the hope of stimu-
lating Interest In the program
through the use of picture names.
Among the latter that N. W. Ayer,
agency on the account, has listed
for approach l.s 'Victor McLaglcn.
Agency has also undor considera-
tion the hooking of a horse opera
star, such as Buck Jones, Tim Mc-
Coy or Ken Maynard.
Seebach Gets a Job
Julius F. Seebach, who has been
director of the CB.S prograin de-
partment the past live years, joln.^
WOR, 'Xf'W!irk, In n sin)il:ii' capaf.l ty
Juno 10. Ills authority for a while
at Columbia extended ulso over the
artists bureau.
Sncbach Is known among ad
agency mon for his odd censorship
rulings, notable among them being
his insistohce that the title of the
poj) tunc 'Love Thy Noislihor' bo
changod to 'Love Vnur ,\'i-'i(;hhor,'
40
VARIETY
» A D I
Wednesdaj, May 29« 1935
RADIO SHOWMANSHIP
Stunts, Novelties, Tie-Ups
Outstanding Stunts:
GARDEN PARTIES
IOWA FORD DEALERS
CHILD BAPTIZED ON AIR
WHIO, DAYTON, O.
Ford Garden Parties
De3 Moinea.
Bob McGrew's nine-piece dance
oroiiestr;i, which is popular in these
piirts, due to radio broadcasting
from KSO, will make a six weeks'
tour of Iowa to appear at garden
p:irties nnd outdoor exhibits spon-
Bored by Ford dealers.
Idea or garden parties under spon-
Borship suggests Itself as a natural
for radio station-advertiser tie-ups.
Could also tie-in with local news-
pC'pers.
Child Baptized On Air
Dayton, O.
One of those unique incidents that
make radio broadcasting the most
amazing of all forms cf popular en-
tertainment was staged at WHIO
when the baptismal ceremony of a
new-born babe was broadcast fol
lowing a voting contest in which the
public sent in COO name suggestions
Child, finally waa tagged William
Howard Ivan O'Connor, so that the
initials spell out WHIO. Tea, daddy
■works for the station.
Station Presa Books
Buffalo.
Taking a leaf from motion pic
ture press books, WGR-WKBW are
preparing weekly exploitation for
Individual station programs. Elab-
orate booklet!) with copy and art
work arc distributed through the
rational and local field, calling at-
tention to buys WGR-WKBW con-
.^der unusual.
'™ Transradio Sunday and dally
press periods and World Broadcast
ing System wide range transcrip-
tions are the first three to go into
the radio 'press' book.
Murder Trial' Series
Los Angeles.
With several stations here dram-
atizing police cases from local rec-
ords, KFAC is launching a program,
'Guilty or Not Guilty,' based on out-
■tanding murder trials.
Tabloidcd court cases will be In
80-mln. periods each wetk, produced
and directed by Arthur Tibbals
Forer Tire Company commercial-
Ilng.
Golf as Material
Omaha.
Golf as material for broadcasts Is
a game little touched for local pur
poses, and not much more by chains,
except as a subject for gags. It's
taken Stan Davies, Omaha Field
Club pro, to develop the magnetic
angle on the sport and get the re-
peat trade from the listeners here.
His weekl/ period over WOW al-
ready has a year's service behind it
and going into second season.
Response to Davles' efforts so
marked that it has led to national
recognition for the Omaha pro in
the publication of the trade, 'Golf-
dom." Mag devotes several pages to
describing the system and examples
for the benefit of other pros who
can use in popularizing the fiport in
other spots. May issue plugging
the idea as a means of spreading
the golf gospel.
Davies has used the idea of draw-
ing Interest to the personalities and
news of golf in more or less infor-
mal and chatty style, akin to the
19th hole discussions. Lays oft en-
tirely trying to teach golf by radio
as too technical and likely to be
more confusing than helpful. This
is the angle which is usually at-
tacked and which results only In
boring and complicated talks. Works
on the Idea of creating interest and
occasionally brings in a point of In-
struction when a story or personal-
ity or situation illustrates it.
For Instance, describes the inter-
national fourrball matches, tells the
inside of how a pro got his start on
a loan from a film star, gives per-
sonal items of interest about
champs, stars and pros, gives news
on coming tournaments and details
of local quallfylngs and such, tells
a human interest story of how a
blind war vet learned to play the
game. To vary the material Davies
brings a personality to the mike,
such as Johnny Goodman and Rod
Biles and some of the other local
boys who made good, or a pro pass-
ing through, or some local golf
figure.
Goes on over WOW Thursday
with Harry Burke handling for the
station. Doesn't necessarily take a
pro to stage this; radio or newspa-
per mug can work out nicely.
Not True in Dayton
Dayton, O.
Contrary to reports of Bar Asso-
ciation protests In Cincinnati
against local station pick-ups of
traffic court hearings. Station
WHIO has found a similar program
In Dayton uncrltlcized by the law-
yers and extremely popular with
the public. Has been on air four
months.
May or may not be a coincident
that traffic infractions are down
35% In Dayton.
STATION PORTRAIT
WSPA, 8PAETAiraUR&, 8, C,
'How to Hold a Husband'
New York City.
'How to Hold a Husband After
40,' 'Remembering the Wedding An-
niversary' and 'The Sweetest Thing
My Husband Ever Did' are typical
subjects for discussion over Allie
Lowe Miles woman's club program
on WOR.
Housewives who write good es
says are invited to the studio to
read them over the air. Station
works this up to assume the char
acter of a great distinction.
Audition by Another Name
Baltimore.
WBAL took entire cast of a daily
sustaining program, Hi-Noon Jinks,
to a luncheon of the Balto Ad Club
and put on a show gratis. Carted
along ork and soloists, set up shop
in banquet chamber and gave the
clubmen similar show to type on
at studio, though the in-person ap
JOHN CAMERON SWAYZE
"Yoar Jouinal-rMl RoJit Htut KtptrUr"
will breailcMt htrcafttr cicluilvcly ev«»
WHB
MP
Mk/cIh
"Xmmi Crtjr'f thtpA^nt Dcytim* Sfafion"
Htw Hit iHtil newi kulUlini evtr WHI w««h-diyi if
7i20A.M. 12*"^ 4:15 P.M.
^,er tiL]^ !i.-rjs.->,
KANSAS CITY JOURNAL-POST.
Don Davis, President
John T. ScHILLINO, Oen«nl Manager
•The Voice of South Caro-
lina,' is housed In new struc-
ture locally lamed 'Radio
Center* in Evanston Hcighta,
three miles from Spartanburg.
Power rating 920 kllocyclee,
1,000 watta. Has numerous re-
mote control spots llnked-up
In area, also owns and op-
erates its own lines into every
section of the city.
Large pick-up In business,
especially local advt. this
spring. 'Dawn Patrol,' a.m.
twilight organ program with
Paul Nelson recently launched
and pulling strong. Various
other new programs include
children's programs with tal-
ented local tots.
Station stresses local or re-
gional programs and goes after
civic events. Broadcasta seven
days and nights a week and
utilizes considerable local
talent. Spartanburg Is muslo
Instruction center in South,
hence averages better than
usual for a town of Its size In
such programs.
Many outlying llsteners-ln
have girls (relatives or friends)
In college here.
Nearest opposition WBT
Charlotte 70 miles away and
Greenville, S. C. station 32
miles away.
Under Manager Evans are:
Announcers Bob Willlama, ,
William Turner, Vance Brooks,
Francis Fitzgerald, Frank
Cobb; engineering staff, Jack
Hudson, chief, Ben Farmer and
Cliff Stack; Roy Garner, com-
mercial manager; Weston
Brltt, program director; and
Paul Nelson, musical director,
also others on staff. LArge staff
of axtists, guests and other-
wise.
pearance waa not aired. Ad Club Is
made up entirely of newspapermen,
advertising groups and merchants.
A large portion of the members
present were men who were real
prospects for sponsorship of a radio
period, arid thougli on surface the
talent appearance looked like good
will gesture, it was at same time
an audition of program run oft be-
fore gang of possible takers.
Naturally, no overtures were
made to those present in audience;
not even a mention that the pro-
gram could be had for air adver-
tising.
Showmanship In Albuquerque
Albuquerque, N. Mex
New stunt of K Circle B Sere-
naders, sustaining program on KOB,
is mythical tour to various of the
35 towns in state of New Mexico.
Outfit headed by Uncle Robbie as
old time dance caller and cites by
name actual citizens In one city on
each broadcast
Music Is typical hill billy and
yokels in hinterlands eat it up if
letters count.
Copping Celebs on Wing
Salt Lake City.
Publicity and news stunt formu
lated by KDYL, Is the installation
of remote control facilities at the
Salt Lake City Airport. Idea is to
nab all prominent personages land
Ing at local airport, one of the key
air centers in the U. S. Also pro
posed to scoop gazettes.
A portable microphone enables
immediate pick-up anywhere on the
field or directly from the plane
Dave Simmons, staff announcer,
handles the questions.
NEW YORK RADIO PARADE
By Nellie Revell
Dodge Motors will air a long oerles of recordings over a series of sta-
tions not compiled as yet. Talent consists of Vic Young ork on all plat-
ters with Boswell Sisters set for three records, Bob Crosby also thre»
and Morton Downey the same. The Mills Brothers and Ruth Ettlng will
make the two recordings each. All talent except Morton Downey la un-
der management of Rockwell-O'Keefe. Agency for client Is Ruthrauff-
Ryan. RCA will do the recording. Vic Young did the batoning for the
WB-Chevrolet recordings.
Ed Wolf's Summer Uni
Radio name summer vaude unit will be produced by Ed Wolfe and
opens June 7. Talent consists of Mary Small, Phil Cook, Popa and Louie
and winners of Major Bowes, Fred Allen, JRay Perkins and Gus Edwarda
amateur programs. Jack Rubin of Ed Wolfe's office who doubles as actor
In CBS script, 'The O'Neills', will redouble and m.c. the unit being billed
as 'Jack Rubin of Silver Dust's 'The O'Neills'.
Reverts to Pri iva
After three years going straight, Phillips Carlln who, before becoming
NBC sustaining program manager, was one of NBC's top announcers
ranking with Milton Cross and Graham McNamee. He reverts to type
and will front for Graham McNamee over WJZ at 7:45 tomorrow. (And
he better be good.)
That's How Rumors Are Made
Recently this column carried a line to the effect that Tom Revere of
Benton and Bowles was expecting an addition to the family on May 29.
The info was received while In the presence of, tho' not from, Mr. Revere.
Since no denial came from the man most concerned the line was printed.
Since then Squire Revere has been raving. His office staff has been
riding him plenty of late since the addition to the family Is expected not
in the home, but In the barn.
Deep Sea Fishing Program
New York City.
WHN, New York, starts a deep-
sea fishing period Thursday (30)
under the tag of 'Admiral Ben' to
run twice weekly at night for 15
minutes.
It's being done seriously, with Ned
Dobson, vaude agent, writing the
continuity and Mitchell Benson,
formerly stage producing asso-
ciate to L. K. Sidney, WHN's head,
doing the spieling.
0. of 0. Gives WBT a Puff
Charlotte, N. C.
Charlotte Chamber of Commerce,
deciding that one good plug de-
serves another, is now turn-about-
fair-playlng WBT, one of Its prin-
cipal sources of publicity, and is
distributing literature that brags
on the station as a powerful asset
to the city, financial as well as
otherwise.
Stations in other towns might ar^
range similar deals. Literature pic-
tures the 60,000-watt pioneer south -
ei-n station as renting an entire floor
In a principal office building, main-
taining a transmission plant, sup-
porting a regular payroll of 50 per-
sons, and an additional talent pay-
roll of 50 others, who work part
time in particular spots.
Odds-and-Ends Collectors
Name bands playing one-nighters have a new menace to their peace-
of-mind. In past orks have suffered plenty from Instrument snipers.
Now souvenir hunters are driving the orks daffy. Little Jack Llttld
troupe recently returned from tour with a loss of five items ranging from
a microphone to the bow for Harry Sulkln's bass.
Surprising Charlotte
Charlotte Funking with WEAF since 1926 loo'-.ing after the news clips
will be given a surprise luncheon today by members of the press depart-
ment. Five ex-members of the press department will return for the feed.
Miss Funking Is resigning to catch a bit of rest prior to receiving the
stork.
F. D. R. Jumps His Cue
CBS was a minute later than NBC on air with the President Roosevelt
bonus veto. NBC had been airing all the prelims to the talk. CBS
switched the show on promptly at 1:30, as per schedule, only to find the
President had started his spiel a minute ahead of time.
For Sweet Publicity's Sake
CBS Frog Derby aired from Calif left one memter of program with a
rooked feeling. One of the frogs was named after Poley. McClintock of
the Fred Waring ork. Poley also stood-by in NY City studios and did the
winning frog spiel at end of race, the lines carrying show being reversed
at last minute. The continuity of program was readied on Coast with
no one here seeing script. Foley's frog lost out early In race which was
bad enough, but after doing speech neither Poley nor the Waring ork
received any billing. There is a alight feeling of 'that's not fair'.
Lux's One Month Vacation
Lux Theater of Air switch from Sunday afternoons at NBC to Monday
eves at CBS will have the show off air for one month. Program's best
opening to leave NBC is June 30, since show was on 62-week contract
with the usual cancellation clauses. Meantime CBS coast-to-coast tim*
will not be available till July 29. So show remains off air tho' planning
for Buper-extra-spcclal program on return. One reason for switch Is that
aftnoon show brought program to Coast listeners well before noon thanks
to the daylight saving routines which on a Sunday ayem doesn't mean
many dialers.
Scrambled Notes
Union replaced the $30 per week female stand-by pianists at CBS-
WABC with JlOO a ■ week union members. Gals were Carla Romano,
Marian Carle and Vera Eakln, last named now a CBS hostess. . .Abe
Lyman, Milton Berle, Ella Logan do a orie shot half-hour show for NY
Post on WOR on June 8.,.BBD&0 sent a troupe to Wilmington, Del.,
to audition for du Pont. . .Burns and Allen stay all summer, . .ditto Andy
Sannella and Manhattan Merrygoround . . . Innis Harris reading again.
This time through Midwest and returns 0/6... Ben Rocke auditioned
Harry Salter ork for McKesson & Robbins, the drug and liquor folks...
No more recordings for 'Pick and Pat' since CBS gives them complete
network. . .Ruby Cowan of NBC accompanied the Pickens Gals to Buffalo
to give the new act the o.o Tito Coral, baritone, reslgnatured by CBS
artist bureau for two more years... A, H. Saxton, Western Division En-
gineer of NBC motoring from Coast to Radio City with frau and daugh-
ter. 9 six-week trip.
m
M-S-M PICTURES
LOCW'f rHUTRCS
W • M • IS!
HtWroMcnr
ANOTHER NEW IDEA FOR
NEW YORK'S LIVEST
STATION!
MGM'S
MOVIE CLUB
Featuring RADIE HARRIS, Famous Movie Writer
SUNDAYS
12:30 TO
1:30 P. M.
WHN'S "BARN DANCE"
THURSDAY
9 to 10 P.M.
TheMiW
SATURDAY
8:30 to 9:30 P.M.
The Greatest Barn
Dance on the Air
1^10,
STUDIO
^lOEW0i:Di&]
N.Y.C.
KANSAS CITY'S
DOMINANT DAYTIME STATION
Wednesday, May 29, 1933 VARIETf
42
VARIETY
R 4 D I
Wednesday, May 29, 193.'>
New Business
CLEVELAND
Elyria Merchantu, two la-minute
musical periods, Tuesdays and Fri-
days. Direct. WJAY.
Master Gas Operators, six quar-
ter-hours a week by Music Pumpers
hlll-bilUes and Gene LaValle, for in-
definite run. Direct. WJAY.
Kroger Groceries, 25 five-minute
Bpots daily at 9:15 a.m. Placed
through Wessell Company. WGAR.
'Hartz Mountain Prodvcts, 39 an-
nouncements on Ethel and Ben pro-
gram, daily 11 to noon. Placed di-
rect. WGAR.
Ford Motors, 52 announcemenrs
on Sundays preceding Jack Benny,
ARTHUR
★ BORAN
Radio's Most Versatile
Entertainer
HARVESTER
CIGAR HOUR
MONDAY, JUNE 3RD
9:30 P.M. EDST
9:30 P.M. EDST
9:30 P.M. EDST
11:00 P.M. EDST
WOR New York
WGN Chicago
WAAB Boston
WLW Cincinnati
•
Third Return Engage-
ment Within Six Month^
Washington, D. C.
Week of June 7
Warner's Earle Theatre
•
Presentino His Noted Impersona-
tions of Stars of the Stage, Screen,
Radio, Night Clubs and Political Life
* Dip. WM. MORRIS AGENCY
EASY
ACES
NBC
7 3 0
MONDAY, TUESDAY,
WEDNESDAY NIGHTS
C:00 p.m. Placed tluougli iMcCann-
Hrlckson. WGAR.
Chrysler Motors, 20 spot-; an-
nouncements, Tuesdays and Thurs-
days, 8:30 p.m. l^laced through
Ruthrauff and Ryan. WGAR.
Race ol Nations, indefinite scries
of 15-minute progra s from walku-
thon floor, daily 11:00-11:15 p.m.
Direct. WGAR.
Dr. SchoU's Foot Shop, 2C five-
minute programs daily except Sun-
days, 7:55-8:00 p.m. Direct. WGAR.
Onisadp.rs. 2C 15-minuto programs
from WOR, Newark, Thursdays
only, 8:45-9:00 p.m. Placed through
Marschalk and Pratt. WGAR.
.Slovak Radio Club, 52 weeks of
ono-hour musical proKrnms every
Sumlav, l:;i0-2:30. Placed direct,
wjay'.
Hunparian CiiUwal CUih, half-
hour nationality programs on Thurs-
day nights for one year. I'laccd di-
rect. WJAY.
VeMar Products, quarter-hour of
'Words of Wisdom.' by Gene LaValle
six times a week, 4:00-4:15 p.m.
Placed direct. WJAY.
Green Brothers, ilircc quarter-
hours per week on dentistry, by
Undo Clyde and Mary Jane. Placed
direct. WJAY.
CEDAR RAPI
Brumioell Milling, one announce-
ment a week for 22 weeks. WMT.
Charles Greentinrg, Furrier, six
announcements a week for eight
weeks. WMT.
Krall Shoe Co., one 15-minute pro-
gram by Bohemian Band a week for
52 weeks. WMT.
Podzimek Pharmacy, one 15-min-
ute program by Bohemian Band a
week for 52 weeks. WMT.
Paris Academy of Beauty, two 10-
minute programs a week for 26
weeks. Program is inquiring re-
porter remote, direct from shop.
WMT.
People's Savings Bank, seven an-
nouncements a week for 26 weeks.
WMT.
WOR's Concert Tieup
Philharmonic Symphony concerts
and the operas at the Lewlsohn
Stadium, City College of the City
of New York, have been tied up
exclusively for broadcast purposes
by WOR, Newark. Deal provides
that the Newark outlet may feed
the programs to the Mutual Net-
work.
Summer scries at ium
starts June 27.
Deceit or Showmanship
Indianapolis, May 2i.
When criticized by a sports
writer on the Indianapolis News for
faking sound effects and giving the
Impression of actually being at a
baseball game, while receiving re-
ports over a ticker, Ijcn Riley, sports
announcer for WIRE, retaliated
with a scorching barrage of well
pl.iced adjectives.
Riley stated that the News com-
mentator was probably the only
listener who was under the impres-
sion that ho was trying to deceive
the public, as he Introduced him-
self as broadcasting from the sta-
tion, and only faked the sound ef-
fects to add Interest to his chatter.
HERE AND THERE
Lou Forman joins Station WINS,
New York, as musical director this
Monday (3). He Is a former RKO
vaudeville house conductor.
FORT WORTH
Shield Co., refrigerators, F;. Worth,
one-hour program with Milton
Brown and Musical Brownies. Di-
rect. KTAT.
Peterman's Ant Food, 30 spot an-
nouncements. Benton & Bowles,
agency. KTAT.
Currier's Tablets, two five-minute
transcriptions. Hixson - O'Donnell,
Inc., agency. KTAT.
Fakes £ Co., refrigerators, Fi.
Worth, 300 spot announcements. Di-
rect. KTAT.
'Bassham Pountry Co., Ft. Worth,
300 spot announcements. Direct.
KTAT.
ilfojestic Parking Station, Ft.
Worth, 300 spot announcements. Di-
rect. KTAT.
Dundee S^nart Clothes, Ft. Worth,
300 spot announcements. Direct.
KTAT.
Station KSD, St. Louis, Mo., has
applied to the Federal Communica-
tions Ccmmlaslon for full time on
the 550-kc channel which It now
shares with KFUO, Clayton, Mo.
Latter station, and not KSD, as
was erroneously reported, is re-
questing a transfer to the 1010
channel.
CBS MAPS OFF PRESS
About Ready for the Trade
From NBC'»
-Differs
CBS win have Its new station cov-
erage maps off the press by the end
of this week for distribution to ad-
vertisers, agencies and member out-
lots. Coverage of each station will
be treated from both the daytime
and night time angles. These maps
have been based on the returns re-
ceived from a circular giveaway.
NBC's last area claims were de-
rived from an amalgamation of sig-
nal measurement findings and fan
mall collections.
Columbia maps will be varl-col-
ored, with each station given a dou-
ble truck of space. On one side wlU
bo the daytime findings, the other
side will show the night time cov-
erage and between the two maps
will be the sales story for the sta-
tion.
Agencies-Sponsors
Colgate-Palmolivo-Peet Company
begins a 'la-Mlnute Mystery' series
over WOR, New York, Friday (27),
plugging Us dental powder. Who-
dunits will be presented and un-
ravelled on the samo night. Ini-
tial broadcast at 7:30 p. m. will
have the bare details aired, and
later at 9:15 p, m. the corret solu-
tion win bo announced. In-between
listeners are to scratch their browa
and then wire In their verdicts.
Three cash prizes will be award-
ed. Top prize goes to the first tele-
gram received which has the right
answer in the fewest words pos-
sible. And so on. Winners to get
their awards on the same night also.
Springfield Newspapers, Inc.,
Springfield, C, Is asking a new sta-
tion on 1120 with 250 days.
Honri, Hurst & McDonald, Inc.,
Chicago, handling Acme White
Lead & Color Works, Detroit, has
renewed Smllln' Ed McConnell
series for an Indefinite period start-
ing June 9. Program emanates from
WKRC, Cincinnati, and will be
broadcast over WABC and 17 CBS
stations.
"Hello Stranzer"
SA
( Schlepperman)
HEARN
Wm.
Direction
Morris Agency
THE ULTIMATE IN
NOVELTY PROGRAMS
BORRAH
MINEVITCH
IVOR, 8:30-9:00 P. H.
£very Taesday
REID'S ICE CREAM
LOS ANGELES
Crest Realty Co., 13 five-minute
programs from May 19 to Aug. 14,
'Tales of Real Estate.' Placed by
Dana Jones Co. KHJ
Marlon R. Gray Co. (Grayco
Shirts), 39 15-minute programs, Lou
driveling, mo:ion picture commen-
tator. Placed by Lockwood-Shackel
ford. KHJ.
General Mills (Sperry Flour), 14
10-minute sections of 'Feminine Fan-
cies.' Placed by V/cstco Advertis-
ing Agency. Don Lee network from
KFRC, San Francisco.
Rocket Gasoline Co., 30-minute
amateur show once a week, 13 times.
Placed by Beaumont & Hohman
Agency. From KHJ for Don Lee
network.
General Mills (Sperry Flour), par-
ticipation on six programs, 'Feminine
Fancies.' Placed by Westco Adv,
Agency. KFRC.
Maude Hughes School of Piano, 12
15-mlnute Sunday programs, 'Piano
and Commercial Tales.' Placed by
Tom Wallace. KHJ.
Federal Outfitting Co.
ute musical programs
A! Jarvls. KHJ.
two 15-mln-
Placed by
Sole Direction
HERMAN BERNIE
1619 Broadway, New York
OMAHA, NEB.
Bunte Brothers, candy, announce
ments four times weekly to Oct. 1
renewal. Placed through Fred A,
Robblns, Chicago. KOIL.
Dodge Brothers Motor Corp., tran-
scription announcements twice daily
except Saturday and Sunday. Placed
through Ruthrauff & Ryan, Inc,
New York City. KOIL.
Falstttff Brewing Co., five an-
nouncements daily till forbid
Through Gardner Advertising Co.
St. Louis. KOIL.
Iowa Fruit <£ Produce Co., an
nouncements twice dally except Sun-
day for two months. KOIL.
Martha Washi^igton Candy, the
EH Sheets Co., Chicago, announce-
ments four times weekly for 13
weeks, from June 21. KOIL.
Union Outfitting Co., departmch;
store, three announcements weekly
for year. KOIL.
University of Owa/ia Law School,
three announcements weekly for
three months from June 10. KOIL,
ALBUQUERQUE, N. MEX.
McMurtry Paint, 78 daily spot an-
nouncements of 50 words each.
KOB.
AUi'a ScUzcr (rmowul contract), 13
weekly tr.'in.soription.'; of Urown .ind
IjaVellc fp-iTurr. KOB.
Harry Richman, through his per-
sonal rep, George Wood, has sig-
natured an exclusive booking man-
agement contract with Rockwoll-
O'Kcefe.
Carlos D'Angelo Is not leaving his
present assignment as radio direc-
tor for the Blackman agency. Re-
port of his Impending departure
started when one of th4 Blackman
partners, Marlon Harper, undertook
to help Vlck Chemical find a man
for Its radio department.
Kenneth Randolph, formerly com-
mercial mgr. of WSMK, Dayton, O.,
Is leaving the radio department of
the White-Lowell agency.
Edgar Kobak gave Notre. Dame's
business school the lowdown on
broadcasting In an address by In
vitatlon Thursday (23).
June Emmet, formerly tap dancer
In the Benny Davis-Herbert Faye
vaude act, is now part of the har-
mony mixture of Jack, June and
Jimmy on CBS and WEAF, New
York. Trio, which includes Jack
Kane and Jimmy Kanner, are doing
a twice weekly series for E-Zee
Freez over. CBS and a Thursday
evening program on the NBC key,
Lincoln Dellar,. former mgr. of
KGB, San Diego, has Joined Radio
Sales, Inc., in New York.
WIBX, Utica, supplies two sus-
talners for CBS In George Wald's
Ensemble and Colgate University
Glee club.
Robert Richmond of East Orange
N. J., doing Town Talk series over
WBNX, Bronx, now.
Ted Claire to handle golf and
fishing news also over WHN, New
York.
Tom Riley, production man on
NBC's New York staff, Ul In hos-
pital for several weeks.
David B. Henley, who left WDAY
Fargo, N, D., In 1932 as program
director, has returned as press
agent. Station, 13 years old on May
22, now tied up with Fargo Forum
Harold G. Nebe, WSMB's chief en
gineer, la on a trip that will take
him to New York City, Schenectady,
N. Y., and Cincinnati, Olilo. Will
be absent for 10 days. Pete Haman,
Bill NevlU and John Royer will
share his duties while he's gone.
McCann-Erickson, Inc., handling
DfcVoe & Raynolds Company, Inc.,
has spotted Stoopnagle and .Budd
for a twice weekly spread, having
started last Tuesday (21) for an In-
definite run. Series Is broadcast
over WABC.and 36 CBS stations.
R. A. Johnston Company Is con-
tinuing Its 'Painted Dreams' series
over Mutual web for another four
week period beyond May 27. This
will bring them through the early
summer season. Serial originates
from' WGN, Chicago. WOR, New
York, presents the romantic tale In
the eastern area.
S.S.S. Company has renewed Its
Music Box series for a period of 60
weeks, starting Juno 7 over Mutual
web. This program Is broadcast di-
rect from WLW, Cincinnati.
Reliance Manufacturing Company
Is to sponsor Gabriel Heatter on a
new 'Mall Bag' series over WOR,
New York.
WOWO, Fort Wayne Breakfast
CIul^ which has been a participat-
ing program on the station for four
years, has been sold direct to Meyer
Bros. Drug Co. for Its main air
plug. Program runs an hour, and
under Its new sponsorship will In-
clude talks on various national drug
products which are sold through
the Meyer chain of stores.
Not Safe Anywhere
Charlotte, N. C, May 28.
Visiting the Western North Caro-
lina mountains for a weekend AV. A.
Schudt, Jr., manager of WBT, found
that all t' -> hillbilly band.s are .still
not under contract. When It l)o-
camo noised about that the station
manager was stopping at a certain
Llnvllle spot, bands galore camo
down out of the hills and serenaded
him until far Into the night, in
hopes of a contract.
Most of the playing c;
an adjoining golf cour.se.
Icemen of North Carolina have
risen up against the advances of
electric refrigerators and have
bought a series of programs on
WBT, Charlotte.
Station has a number of electric
refrigerator programs also.
Stuart Q. Robles, formerly with
Scholtz Advertising Service, and
Edward C. Sto'del, formerly film
writer on the Loe Angeles Herald,
have formed a partnership, with of-
fices In downtown Log Angeles.
Handling as their first, 'Inside
Stories,' over KFI.
Arthur MacDonald, recently sales-
man at KHJ, Is at KNX, Hollywood,
preliminary to joining the John Blair
organization, KNX reps, In New
Yorlc
Wallie Rubena, radio manager of.l
Neisser-Meyerhoff A d v e r tl si n g
Agency of Chicago, was entertained
bv A. S. Foster of the WWL com-
mercial staff and others on visit to
New Orleans. He placed a nightly
contract fnr Murine with the sta-
tion,
EXCLUSIVE MANAGEMENT
ROCKWELL - O'KEEFE INC.
EXCLUSIVE MANAGEMENT
ROCKWELL - O KEEFE INC.
EXCLUSIVE MANAGEMENT
ROCKWELL - O KEEFE INC.
EXCLUSIVE MANAGEMENT
ROCKWELL - O'KEEFE INC.
EXCLUSIVE MANAGEMENT
ROCKWELL - O'KEEFE INC.
EXCLUSIVE MANAGEMENT'
ROCKWELL. O'KEEFE INC.
Wednesday, May 29, 1935
A D I O
VARIETY
4S
Reveal Mystery Voice
On WOV, New York,
Is Franciscan Monk
Briosclil Antl-Aclds product,
•which has been sponsoring the
Good Samiiritan daily over station
Wpv, New York, as a sort of mys-
tery advisor to foreign speaking
people, permitted Its air draw to
ehow himself on Sunday (26) at a
special benefit show at the Hippo-
drome, which was presented under
the auspices of Immaculate High
school. .Samaritan turned out to be
Dr. M. Ansalvi, a Franciscan monk
of the third order, who has preferred
rernainlng Incognito up to this
time. He's been on the station for
over a year.
Others on the Hipp program
which was all WOV talent included
a three-act Italian play presented
by the Angela Gloria company.
Mynlchlnal band and Julio Occlbol's
orchestra. Station co-operated as a
good -will gesture.
Flattering Tom-Down
St. Paul, May 28.
WCCO, which Is broadcasting
baseball games of the American
Association for Wheaties eponsor-
shlp, has received a turn-down eo
far as night baseball games played
by the Minneapolis team in Colum-
bus, Ohio, is concerned.
When Earl Gammons, manager of
WCCO, asked about the refusal of
night ball games, Prexy George M.
Trautman of the Columbus club
wired the following:
'Glad to give permission for you
to broadcast any of our afternoon
games, including Sundays and holi-
days. Regret, however, that we
cannot give permission for night
games. We have refused our local
stations this permission, and, since
WCCO can be heard very clearly
here at night, we cannot grant it to
you.'
Now, Hugh McCartney, WCCO's
chief engineer. Is taking double bows
for his baby's signal.
Web's Pill Loss
(Continued from page 35)
pels KBC managed outlets to sub-
mit their new business for approval
to homeo ce- sales execs, the ap-
plication of the taboo structure to
locally booked account comes as a
etlflf blow to several national ad-
vertisers who had hoped to remedy
the situation by going spot. Barrier
set up by the two national webs
will bar these advertisers from
major releases in a number of the
big key spots.
What agency men now anticipate
Is that a goodly percentage of the
leading stations throughout the
country which are operated by con-
servative business organization.s,
such as utilities, insurance and ra-
dio set manufacturers, will follow
the policies laid down by the net-
works and reject accounts that
have been declared taboo by NBC
and Columbia. Strictures against
certain types of advertising laid
down by the webs have thrown the
spot campaigns of several rtiajor
agencies Into confusion. In a num-
ber Of Instances station lists al-
ready completed have had to be
torn up and the buyers of time as-
signed to compiling new sets.
'Body Odor' Out
Among the accounts hit last week
vias Lever Eros. 'Life Buoy Soap.
Buthrauff & Ryan, agency on the
account, had picked a number of
CBS stations for a series of 66 five-
minute transcriptions, to be run off
within 13 weeks, but Inquiry at the
network's New York office brought
the Info that the business waa out
because of Lifebuoy's 'body odor'
slogans. Another account that In-
quired of CBS where Us product
would be acceptable to Columbia
managed station was Fletcher's
Castoria.
In its declaration of policy CBS
two weeks ago named as objection-
able besides laxatives, the adver-
tising of laxative properties in any
other product, the discussion of
depliatoiie.?, dcoJorants and other
broadcasting which by Its nature
presents fiuostions of good taste in
connection with radio listening or
ihc advcrti.slng of any product
which dcscrilics any Internal bodily
functions, symptomatic results of
int<^rnal disturbances or matters
which are not generally considered
ncceptable topics in scici;)l gioups.
SCATTERING PLUGS
New Policy Has WINS Spotting
Through Schedule
Change in business policy at the
Hearst station, WINS, Nfw Yoric,
will permit placement of siJot an-
nouncements throughout the sched-
ule. J. L. Kaufman has instructed
sales staff to sell on \v!<'.p open
basis.
For pu.st six months AVIXS has
been educating advertisers lo buy
blurbs on two programs. New York
hour and cocktail hour set uside for
that purpose. Only exception was a
shoe company that got preferred po-
sition by paying full one-time rate
on a 15-week contract.
Amateurs Scarce and
Bad; Substitute Pros
Salt Lake City, May 28.
Radio station KSL sold the idea of
an amateur, program to an account.
After a week of steady plugging for
contestants, results were miserable.
Production staff solved the prob-
lem by presenting 'professional'
amateurs on the legitimate amateur
show. Idea went over.
Pfggy Fuller, formerly in vaude-
ville with girl orchestras, has' a sus-
taining spot on WMT, Cedar Rapids,
Iowa, Specializes in hotcha num-
bers.
Pistols at Dawn
Atlanta, May 28.
ne of those slips almost
stai U'il another Civil War hero.
Miiio Thomas remoting from
Confederate Veterans' Home,
whore WJTL picks up yarns
by veterans of the War Be-
tv.ocn the States, referred to
the vets as 'you boys in blue.
Xcigliborhood thought a sec-
ond war had broken out.
'Gibson Change, I^etz-Schwartz Out
After Writing 80 Songs in 9 Months
Coast Hamateyrs Get
Don Lee Bankrollers
Los Angeles, May 28.
Don Lee Coast chain has gone for
the amateur show gag, launching
the initialer last night (27). Rockett
Gasoline is commerclalllng.
Shows to ■ be half hour weekly
from the stage-of the Major Theatre
with Gill and Doemling m.c'ing.
Prizes will total $100 a night with
best in 12 broadcasts to get a chance
on a CBS transcontinental from
here.
Taking no Chances with the too
sImon pure variety, competitors are
compelled to submit to auditions
ahead of mike appearance with only
the better ones getting a chance to
compete.
Lew Stark, WHAM, Rochester,
continuity editor, back after illness.
Procter & Gamble's original ra-
dio musical show experiment with
'The Gibson Family' (NBC), on bo-
half of Ivory Soap, ends June 9
when the program undergoes a
change in setup. Changes will ap-
ply to everything but the cast,
which remains as Is except that
Charlie Winninger Joins the show
with star billing.
Arthur Schwartz, composer, and
Duncan, Okla., Draws Nix
Washington, May 28.
Proposed erection of a 100-watter
at Duncan, Okla., drew a negative
recommendation to the Federal
Communications Commission last
week. Examiner R. H. Hyde urged
denial of application submitted by
Price Siever, O. I* Bayless, and J.
W. ^Steele, Jr., for permit to build
a station using the 1,500 kc. chan-
nel with quota-exempt power.
Hyde's recommendations were
based oh conclusions that no show-
ing of need, probable support, or
fincincial tacUinj v.-as made. 'Ex-
aminer said ari-angcments were not
sufficiently definite to assure con-
tinued operaticn and the station
would not serve a substantial area.
Howard Dietz, lyricist, end their
association with the Ivory show
under the new arrangement. In
place of the original music con-
tributed by them and now used on
the program, cast will sing stand-
ard numbers. Story will be, changed
gradually to fit the structural
changes, although present title and
characters will be retained.
'Gibson Family,' which made Ita
debut last September, was radlo'a
first attempt at \he presentation of
an original, specially written mu-
sical as a weeltly proposition on a
big scale. It runs an hour.
Schwartz and Dletz, in nine montha
with the show, contributed 80 ne'w
songs. None were published and
the rights to all have been retained
by the writing team for library pur-
poses.
Courtney Riley Cooper wrote the
libretto at first, and was succeeded
later by Owen Davis. Prom June 9
on the script will be handled by the
Blackman agency.
AVlth Winninger, Lois Bennett,
Conrad Thibtult and Don Voorhees'
orchestra together on the sam*
show, 'Gibson Family' will closely
resemble the original Maxwell
House Showboat.
To Serve Well
the Public Interest
By adhering steadfastly to this first tenet of
radio broadcasting y the National Broadcasting
Company best serves the interests of its clients
The responsibility
for the development of radio broadcast-
ing as we know it today was originally
vested in the National Broadcasting
Company. As the first to establish
mass radio communication and adver-
tising on a national scale, the company
early recognized the need for discretion
in the use of its forces. Thus, the set-
ting up of standards and the shaping of policies
for programs and advertising messages demanded
the most careful consideration. For, a large part
of the destiny of the entire radio broadcasting
industry was in its hands.
And so, from the beginning, the National
Broadcasting Company has directed its course
along channels which it believed led to the clear-
est sailing. Program and advertising policies
were based on one fundamental: to serve well the
' interest of the public, for in so doing the interests
of advertisers, stations and NBC are best served.
That adherence tO this ideal has been
a success can be measured by two
things: (i) the great public acceptance
and recognition of NBC as the leader
in radio entertainment and education;
(2) the ever-increasing volume of busi-
ness placed by advertisers — a tangible
expression of their endorsement of
NBC standards and policies. Without
the one there could not be the other. The success
of radio advertisers can only be in proportion to
the public acceptance of the medium.
It has been gratifying to see the results of
NBC's pioneering assume concrete form through-
out the broadcasting industry. Greater care in
the choosing of programs; better balancing of
advertising messages and entertainment; more
precise definition of types of products acceptable
for broadcast advertising — these are three of. the
major accomplishments which are today making
radio an even greater social and economic force.
NATIONAL BROADCASTING COMPANY, INC.
h RADIO COKI'ORATION OK AMK.RICA SUBSIDIARY • NEW YORK • WASHINGTON • CHICAGO • SAN FRANCI.SCO
44
VARIETY
R 4 D I O
Wednesday, May 29, 1935
Radio Chatter
New York
Bradley Kincaid, the Kentucky
Mountain singer, now worklnp; over
WBZ, is having a house built for
the Mrs., the three Bradley chil-
dren, and himself, at Garden City,
L. 1. Expects to occupy It about
middle of June.
Flood of gags on amateur pro-
gram situation continues. Latest
concerns the simon pure who when
ai)pro.'iohed with a commercial re-
fused because he feared It would
hurt his amateur standing.
NBC artists service has issued a
Jolly Coburn pamphlet, playing up
the band's long stay at the Rain-
bow Roimi. Copy concentrates on
the fact Ih: Coburn's men opened
this de !lixc air-spot, and stayed on
the roof for a steady engagement of
2G woclis.
Janet Van Loan, who had been
doing a morning program tailored
for children confined by illness to
the house- or to the hospital, bowed
off the XP.C red rim (last Friday),
telling listeners that she was talc-
Ins' hc-r two-year-old boy to the
mountains for the summer. Ad-
vised them to dial 'The Lady Next
Door.' afternoon shot over the
WEAF snoke, and children's ,Sun-
day moining swing over WJZ, to
hoar Mildred Schneider, soprano,
who worljo.'l on her block.
Western Canada
Sweethearts of the Air. girls' trio,
on vaudeville tour recently,-returned
to Cicy, Winnipeg, Man., on 'Mes-
sages to the North' program.
Radio serials and detective story
magazines were suspected aids to
crime In arsenic poisoning of a Gull
UNCLE EZRA
(Pat Barrett)
STATION E.Z.R.A.
NBC— IKd— Mon.-We<I.-Fri.,
7:13 P.M. EDST
NATIONAL BARN DANCE
NDC Blue Coast-to-Coast
S.-it., 0:30 P.M. EDST
ALKA SELTZER
Lake, Saskatchewan, farmer, alleged
Royal Canadian Mounted Police In
questioning witnesses at Inquest and
preliminary hearing of murder
charges against deceased's widow
and hired farmhand, just completed.
Air serial and story In magazines
dealt with poisonings.
Charlie O'Brien, CJRC, Winnipeg,
sportcaster, back from holidaying
In New York and Montreal.
Jimmy Growler's Old Timers back
on CKY and Western Broadcasting
Bureau network.
King George V. Cancer Fund
benefited when radio and stage en-
tertainers of Winnipeg, Man., staged
show at Dominion theatre. CJRC
broadcast part.
Dave Gussin's orchestra, playing
nightly on CJRC, Winnipeg, con-
tracted for Winnipeg Beach pavilion
this summer.
Mart Kenny's Western Gentlemen
orchestra exited from Hotel Sas-
katchewan, Regina, to Alberta dance
spots before summer season at
CPR's Lake Louise chateau In
Rockies.
Said to be aimed at the unions
and local dance musician jealousies,
Canadian Pacific Railway hotel sys-
tem in Canada Is rumored to be
signing all dance bands on travel-
ing contracts, switching bands in
and out of hotels across the country
for private, dinner, supper and ball-
room dances next winter. Hotels In
smaller centres, particularly, caused
it.
Sllvertone Seven orchestra on tour
through Saskatchewan playing one-
nlte stands.
Winnipeg's own version of a
Hollywood opening for Sock and
Buskin Club's annual 'Mud In Your
Eye' at Dominion theatre broadcast
over CJRC brought out all radio
and stage talent In the city.
Florida
ABE
LYMAN
AND HIS
CALIFORNIA ORCHESTRA
COAST-TO-COAST
WABC— TnoHdoy, 8:30 to 0 ?.M., DST
(rhllllps Dental)
WEAF— Friday, 0 to 9:30 P.U., DST
(rhIIIloB Milk)
Dale James doing the quizzing on
WQAM'b 'Man in the Street," show
which goes commercial next week.
WQAM's Amateur Night moves
into downtown Miami's Bayfront
Park amphitheatre to accommodate
the mob that attends. Norman Mc-
Kay fills the m. c. shoes.
WQAM got pickups from the
street and the city clerk's office on
election night in Miami. Returns
were Interspersed with running de-
scriptions from the clerk's office
and comments from people on the
street.
Joe Pearson, WQAM announcer,
and Bob Holmes have crashed as a
pop song team and are already lined
up for A commercial.
Kenyon Lee, WQAM ad man ad-
dressed the salesmanship and ad-
vertising classes of the Miami high
schools on 'Radio Advertising.'
Prairie Ramblers, WQAM's morn-
ing eye-openers, are booked solid
for personal appearances for three
weeks in advance.
Joan Parks featured In a show of
her own over WQAM titled 'Radio's
Stepchild.'
F. W. Borton, WQAM pres. in
New York on" a contact trip.
20,000 programs, of which 3,000
were educational, cultural or of a
civic nature.
WBT and WSOC, Charlotte, re
main on Eastern Standard Time. All
network programs are moved up an
hour with the change In time to
daylight saving.
Dewey Drum and Lafayette
Caudle, Jr., devoting most of their
time now to the early risers' club
on WSOC, Charlotte.
Earl J. Gluck, general manager of
WSOC, Charlotte, addressed Char-
lotte Parent-Teacher Association.
Missouri
Tom Baker, CBS tenor, formerly at
Chicago, now*on KMOX, St. Louis,
staff.
Kathryn Cravens, one of the first
women news commentators In the
country, took two-week rest, tour-
ing Soutli, Interviewing celebs and
looking over conditions down there.
Returned to St. Louis May 27.
New mystery thriller, 'The Spider,'
starts on KMOX, St, Louis, Thurs-
days at. 6:30 p.m.
New musical and dramatic show.
'The Happy Hunters,' for Hunter
Packing Company, aired over
KMOX.
C. G. 'Tiny' Renler, appointed
production manager at KMOX, St.
Louis.
John L. Clark, new continuity
editor at KMOX. Came to St. Louis
from Boston.
'Do You Agree,' new series, Sun-
day evenings, uses professors from
Washington University.
France Laux, KMOX sports an-
nouncer. On the sick list. Lee Little
pinch hitting for him on baseball
games for Kellogg Co.
Bryson Rash joins KMOX, St.
Louis, announcing staff.
Edith Karen, St Louis, soprano
of 'June and Jerry,' doing night
club work.
Frank Hazzard, tenorlng and
m.ic.'ing at Hotel Jefferson, signed
for sinrillar duo on dally Slack Fur-
niture program over KMOX, St.
Louis.
Louis Druzlnsku, first vlollnst of
Al Roth's KMOX orchestra, leaves
to be concert-melster of St. Louis
Muny Opera orchestra.
E. L. Shepherd, formerly district
manager of Chevrolet, Joined sales
force of KMOX.
Comedy sketch, 'Whoa Plncus,'
written by Gene Knott, and origin-
ating in the studios of KMOX, will
be heard over CBS coast-to-coast
beginning May 29 from 3:30 to 4:00
p.m., EDST.
Ohio
Utah
fired allen^s
u
o
D
"TOWN UALI.. . .TONIGUTI"
no
noun OF SMILES
with
PORTLAND IIOFFA
,TACK BMAIIT
LIONEL BTANDKK
JOHN ItKOWN
MINERVA PIOUS
O EILEEN DOUGLAS ^
Matcrlul liy VieA Allen and Q
Ilniry Tueend
Wodneadnya
■ I 9-10 P.M., DST— WEAF
1 1 Manaereinent, Walter iJatcholor
u
O
D
S. 3. Fox. KDYL president, driv-
ing down to Los Angeles and San
Francisco. Partly biz and pleasure.
President Heber J. Grant, of the
Mormon Church spoke on the CBS
'Church of the Air' program over
KSL.
George Snell, putting finishing
touches on a new novel. Member
of the KDYL announcing staff.
KSL proudly plugs its 'profes-
sional' amateur hour program.
Lone Pine Rangers, hllly-bllly
outfit on KDYL, roamln' up In
Idaho playing dance jobs.
Girl Scouts regional conference
held in town. Lassies put on a
varied program on the Kangaroo
Club, KDYL kid feature.
Pouches of mail convinced KDYL
that the Funny Paper Man appealed
to kids. Returned on the air last
Sunday mimlcliig the comics.
Fay Wray, local girl and screen
star, en route to Hollywood, inter-
viewed by Ted Rogers, KDYL
spieler at local airport.
North Carolina
DIANA
WARD
RETURN ENGAGEMENT
DORCHESTER HOUSE'
LONDON
AND BRITISH
BROADCASTING COMPANY
Direction KEN LATER
M. 8. Benlham Office
Cecil Carmlchael, an editor of
Mecklenburg Times, Charlotte,
weekly, doing news comment on
WBT.
Marie Davenport, WBT, Char-
lotte, has renewed organ recitals
thrice weekly after being out sev-
eral weeks with flu.
Martha Dulin, Ford girl on WBT,
Charlotte, has started tour of Caro-
linas In interest of Ford dealers.
While she is away Marie Davenport
Is doing the Ford girl shorts.
Southern Dalrle.s sponsoring Tar-
zan Adventures three times a week
on -WBT, Charlotte. _
Chatham Manufacturing Com-
pany, Wlnston-Salem, N. C, has
Just signed a 13-week renewal with
WBT, Charlotte, using Grady Cole.
Concern markets blankets, sheets,
pillow cases' and homespuns.
WSJS, Winston-Salem, In a sur-
vey reveals that It was on the air
6,000 hours last year, and presented
Tom Ireland WJAT, Cleveland,
news commentator. Is author again.
Book titled 'War Clouds In Skies
of Far East' and published by
Putnam.
WJAY to present 'Parade of Na-
tions,'- representing all Cleveland
nationality groups. In civic sta
dlum around July 4.
Judy Sherrlll, Cleveland's only
woman announcer, shifted to con-
tinuity staff by WHK.
Constance Ellis, night hostess for
WTAM, Cleveland, for two years,
made head of stenographic depart-
ment.
Pat Barnes In Cleveland for mys-
tery broadcast piped to New York
for G. E, audition. Radio cricks
barred during show.
Stubby Gordon doubling between
WTAM, Cleveland, staff ork and
Statler's Pompelan Room with new
band.
Guiibert Gibbons new announcer
at WHK, Cleveland.
Oldest active radio performer In
Cleveland is George L. Sherman.
Celebrated his 85th birthday by
fiddling on Ethel and Ben's WGAB
. broadcast.
Morle Condon of WGAR, Cleve-
land, script start has written series
of 'Monastery Slcetches' being pro-
duced by Wayne Mack and James
Mugford.
Elmer Krause, WGAR's credit
manager, flabbergasted upon get-
ting dozens of letters congratulat-
ing him upon latest baby. Seems
there's another Elmer Krause in
town, but first Mrs. Krause doesn't
want to believe it.
Howard Inches flying to New
York each Friday night from Cleve-
land to get book and show reviews
for next week's broadcasts.
John Patt, WGAR manager, visit-
ing Boston and New York.
James S. Alderman, chief an-
nouncer for WCKY, Cincinnati, a
pop. Babe's signature, William
Harris Alderman.
Joe Emerson, hymnologist at
WLW, Cincy, a new Kentucky
Colonelship framer.
Earl Lippy, baritone, formerly of
WBAL and WCAO, Baltimore, now
on staff of Crosley's WLW and
WSAI, Cincinnati.
Miss Selma Hermann, curator of
the Dayton Museum, brought a
black diamond rattlesnake to the
studios of WHIO Intending to
broadcast a sample of the reptile's
music, but it refused to make a
sound until the program was off
the air.
WHIO, Dayton, has new remote
pick-ups at Dayton Ducks ball park
and Greenwich Village Club. Isham
Jones current at latter spot.
Okhhoma
Slot machine promoters are get-
■tlng set for the sugar when the
whirling fruit games become legal
In Oklahoma July 29.
Twin Hills golf course, setting for
the P. G. A. In October, Is In top
shape, and will be kept that way
unless anpther summer drouth turns
this part of the country to dust.
Bill McGlnty and his Oklahoma
Cowboys, a seven-piece fiddle band,
have heavy state bookings and
pack a barn dance every Saturday
and Sunday at Elmwood park here.
Elmwood opened the state's largest
single pool plunge, 60 by 140, on
May 19.
Roller skating Is getting revived
play here. Merrle Garden skating
rink, which has been open only for
grunt and groan matches and box-
ing for a year, has outfitted with
new rink floor and all new equip-
ment. Doing nicely.
Outdoor soft ball Is taking the
town. Every department store has
one, some two teams. Six leagues
are In full swing.
Indiana
Sam and Carlisle, 'Blue Birds' of
Southern NBC, lined up at WFBM,
Indianapolis for a commei'clal.
• John Holtman, WFBM announcer,
nursing an Infected ear (the one he
holds when he announces).
Russ Rennacker, WFBM, In-
dianapolis,' chief operator, now-
looking over the faders with' a new
pair of specks.
Plans for broadcasting Vallee's
orlc from the Indiana Roof fell
through when management fdund
out Rudy had contract trouble.
Jack Latham, of Young and Rubl-
cam; Al Harrison, of United Press;
Thomas Pledge, of International
News Service, visiting WFBM, In-
dianapolis.
Bill Brown, chief announcer for
WFBM, giving his co-workers golf
lessons on off hours.
Ontario
Warbling Gary Carter oft CKCL,
Toronto, to holiday.
The harmonizing Campbell Sisters
have snared a CRCT contract.
Violinist Samuel Hersenhoren to
direct the new 'Dinner Hour' scries
over CRBC.
CFRB's Gwen Burrell Into mu-
nicipal opera here; ditto Edythe
Shuttleworth.
Audition-winning Bud Mclntyre
off to Montreal to sing with Joe
DeCourcey's band.
Billy Blssett closes that three-a-
week series for his band over NBC
as a commission exchange.
Frank Gilbert of CKCL putting
the finishing touches on his three
nags for the summer race meets.
Russ Gerow and his orch to
launch new 'Instruments Spe^k'
series over Canadian Radio Com-
mission's national network.
Jack Arthur, Imperial manager,
to conduct the 'Concert Caravan'
series, for CRC, with his protegee,
Marguerltta Nuttall, warbling.
Ray Noble and his orch signed up
by the Canadian Radio Commission
for a weekly series to be piped
across the boundary for his trans-
Canada broadcasts from hla U.S.
play dates.
Wisconsin
Heinle and His Grandlers, WTMJ
German band, leave June 10 on a
tour of Michigan, playing one-night
stands.
Ralph Well, former WISN sales
staff member now in the advertis-
ing promotion business on his own.
Don Gordon, announcer, has
transferred from KMOX, St. Louis,
to WTMJ, Milwaukee.
Carl Berndt, WTMJ operator,
married.
Harry Sosnlk and band have
opened at Hotel Schroeder, airing
over WTMJ, Milwaukee.
Paul Whlteman and crew playing
at Modernistic ballroom here to-
night (21) but no radio tie-up.
nouncer and brother of NBC'a Ford
Bond, to Join the ranks of benel
diets. Announcement Indicates m
will be a June wedding.
Father of J. Emmett Graft
WHAS chief engineer, passed awaf
recently.
WHAS rebuilding etudlo organ la
near future.
Kentucky:
Jerry Shelton, for several years
heard over Louisville stations, now
playing piano and accordion with
Blue Steel ork at Trianon ballroom
Chicago, and airing over WGN.
Johnny Burkarth's ork now' at
Xethcrland Plaza, Cincy, and ether-
izing twice daily over WLW.
Wally Crane, former WHAS
Louisville pianist, now teamed with
Ray Ehrhart. saxophonist^ and do-
ing cafe work.
Robert Beery, former technician
for Warner Bros,' studios In
Brooklyn, resigning as operator for
police depat. Station WPDE. Has
been called by U. S. Naval Reserve,
of which he Is ofllcer, for' six-months
tour of duty In CCC camps. His
place will be filled from list of 18
licensed civil service applicants.
Walter Merhoff and Tri.xton
Sprenper, baritones, to sing In
Pirates fo Penzance at Anchorage,
Ky., for Parent-Teachers. Both are
heard frequently over Louisville
stations.
Bill Bond, WAVE Louisville an-
Maryland
WBAL'a new studio and audition
room formally opened. Biggest and
best In burg. It is called the Eng«
llsh Room. Possibly because that
Is the only lingo spieled oyer air
from station owned by Hearst In-
terests.
WCAO and WBAL both alrlnap
Inauguration exercises of Balti-
more's recently re-elected Mayor
Howard W. Jackson.
Town's best-known pop aong
composer, Eddie Claypoole, teamed
up with his warbler daughter, Au-
drey, forming plano-and-pipes pair
and starting series of afternoon air-
ings over WBAL.
WFBR tylng-ln with Warner's
Stanley, mutually plugging each
other.
Ed Tunis has resigned fronx
WBAL announcing force.
Purnell Gould spent part of last
week hacking way through' the wilds
of the eastern sho' of Maryland dig-
ging up advertising accounts for
WFBR, Baltimore.
Isabelle Ferace, winner of 'ama-
teur' contest on WBAL, got as re-
ward ta trip to N. Y., where she
broadcast with more 'amateurs' in
competition last Sun. (26) morning
on the Tastyeast program over NBC
blue band. Incidentally, runner-ups
In contest which Miss Ferace won
locally, harmony trio, 3 Girls In
Blue, have been on local commercial
air accounts previous to contest,
and are on one currently over
WCAO.
and his ORCHESTRA
NBC, COAST-TO-COAST
Opening May 31
RAINBOW
ROOM •
BADIO CITY
MEW YORK
WEAF
10:30-11 P.H.
DST
WEDNESDAY
COTY
iLEONi
BELASCO
THIS WEEK— PLAYING NORAIANDU
BALLROOM, BOSTON
ARMOUR HOUR
FRIDAY— WJZ— 9:30-10 V.U.
Direction, HERUAN OERNIB
leiB DroaatTiij. New fork
CBS Presenta
BENAY
VENUTA
WABC and
Entire Columbia Network
•
Management CBS Artists Bureau
Personal Mnnnicemont
Jules Albert!, 515 Madison Ave.
New York City
RADIO'S PREMIER MIMIC
WARD WILSON
STAR OF
"ITTY BITTY KIDDIE" HOUR
WHN
IN PERSON LOEW THEATRES
From "Vnrlety" May 22d, I,oew'8 State,
New York, week Mny nth:
"He's a clean-cut worker wllh an un-
common talent for vocal Imitation. In
those (laya of radio Impcrsonatorn on
every bill a click eucli as Wilson piles up
here Is unusual." — nige.
Fcrsonnl mnnngroment
NBC ARTIST BUREAU
EMERSON GILL
ORCHESTRA
THE WILLOWS
PITTSBURGH
MCA DIRECTION
Wednefidaj, May 29« 1935
4 D I O
E P O R T S
VARIETY
45
ELISSA LANDI
and Kenneth McKenna
'Michael and Mary'
00 Mine.
COMMERCIAL
WJ2, New York
Lux Sunday dramatic hour
•tarred EHssa Landl In a condensed
version of A. A. Afllne's play,
•Michael and Mary,' with Kenneth
McKenna. Play Is flaked -with usual
Milne whimsy, with the two char-
acters aging in a sentimental man-
ner.
Voices acquire a heavier touch
and words are weighed more. This
is where McKenna's ability stood
him In especially well. This Is Miss
Landl's second air appearance on
a major radio program of recent
date. She's a pleasant personality
to listen to. Supporting cast was
compete/it.
IGOR and SONIA ROMANOFF
Pianist and Vocalist
16 Mins.
Sustaining
WGY, Schenectady
This pair have been broadcast-
ing from station's Albany studio,
on a once-weelcly afternoon swing,
for the past month. Tag may be
a professional one, adopted to give
a concert-foreign flavor to a pro-
gram of classical music. Man draws
sole billing but a young woman so-
prano solos about the midway point.
In the high-grade music field,
Romanoffs rate with WGY's best.
Igor is a talented pianist, pos-
sessed of a delicate touch and ex-
cellent Interpretative power. Leans
toward quieter pieces which call
tor facilo fingering In the treble. He
docs not thump the bass or roar
thunder, although It might be well
for him to do so occasionally for
a change of pace and_show of ver-
satility. Themer Is restful, lyrical
In mood.
Sonia Romanoff uncorlts a high,
eweet voice, bcll-lilte in tone. Does
not display great volume but shows
plenty of range and virtually per-
fect breath control. On one block
she did an aria in foreign tongue,
handling runs and trills Impres-
sively. Sang a number In accent-
less English on another stanza.
Voice Is above average, for a local.
Rates being taken out of the
aftornoon-liller class. A larger spot
for the vocalist is one of the
changes indicated, if that were un-
dertaken. Jaco.
NBC
E N O • wjz
A L
KEMP
And His ORCHESTRA
NIGHTLY
PENNSYLVANIA HOTEL
NEW YORK
Every Wednesday, 8-8:30 P. M,
MONDAYS
8 to 9 P.M.— WHN
ALEX
HYDE
AND HIS MUSIC
Dir., WM. MORRIS AGENCY
TIM and IRENE
RYAN NOBLETTE
"Hy Ya Boys**
Goodrich Tire Program
Every Friday Evening
WJZ— 10 to 10:45 P. VI.
National Broadcasting Company
'IS BABE RUTH THROUGH?'
Daniel M. Daniel and Artie
McGov«rn
Sports Forum
15 Mine.
Sustaining
WNEW, New York
To anybody Interested In eports,
this topic was a natural for dis-
cussion, especially In the hands of
Daniel M. Daniel, baseball writer
and sports expert of the World-'
Telegram. Artie McGovern, trainer
of tho great baseball idol for years,
came on during the last few min-
utes to follow Daniel's close-up pic-
ture of the Babe. Understanding Is
that this sports forum Idea Is to be
a regular program on WNEW.
Judged by this effort, it should find
a ready audience of sports lovers.
Certainly Daniel and McGovern
gave a different and intriguing pic-
ture of the home run king.
Development of future progrram-
mers In this series along the lines
of this one should attract because
not burdened with the usual aimless
cross-fire question and answer, stuff.
It's authentic sports data on na-
tional athletes presented In concise
but vivid' story form.
Daniel, who cited several land-
marks in the great man's baseball
career, unfolded his story In a way
that engrossed from outset. Related
Ruth's climb from the $10,000 out-
fielder class to the top salaried
$80,000 spot as monarch of the
swat. Tipped listeners to a human
Interest yarn In which he (Daniel)
played a vital part — that of con-
vincing the Babe he should accept
$80,000 several years ago when he
was a tireless holdout for more
money. Sports writer recalled
when Ruth got his first homer In
New York back in 1915 and the
numerous other 4-basG clouts up to
1934 when the home run king had
amassed more than 100 big league
records.
Answering the topic on which
broadcast was based. Daniel said he
personally believed that the home
run champ was tired of putting on
his baseball uniform each day and
would like to quit active playing
though he still desired a contact
with the national pastime in some
managerial capacity. He explained
latter by saying that Babe would
regard this as starting out on a new
career. Claimed that If Ruth had
his way, he would quit as an active
player today.
•Speaking a.s his trainer, McGovern
said he hoped that the great Babe's
active baseball days were over.
Trainer claimed he would not have
gone through the gruelling training
necessary each season for the last
few years for twice the money Ruth
received.
Quoted Babe as saying: 'Diet and
exercise; that's all I get.' McGov-
ern believed that Ruth went on his
baseball tour of the Orient with the
idea of having a real vacation,
never believing that he would re-
turn as an active major league
player.
Result was that when the Babe
was signed to play at Boston, ac?
cording to McGovern, he was a
month behind In hla customary ad-
vance training. Trainer contended
that a month or six weeks of train-
ing even now would put the home
run hitter In much better physical
condition, which In turn would
make him more dangerous at the
plate. Brought out this point to
explain why Ruth had not been hit-
ting the ball with his customary
elan.
GUY
ROBERTSON
"THE GREAT WALTZ"
Centre Theatre, New York
and
BISODOL
WABC, Coast-to-Coast
WcrtnpsdujH, 8:30 T.M., UST
Rn<lIo nir.— I.KSTKIl I.KE
VcT. Met.— riCKI) SI.MON
BOB McGREW'S ORCH.
30 Minutes
Sustaining
K80, Des Moines
McGrew'e nine-piece orchestra
(which has 43 doubles) Is of the
class orchestras of the state. For
the past two weeks KSO has been
feeding SO-minutes of its dance
music from the Tropical Room of
Hotel Fort, Des Molncs, at 11:30
Monday nights to NBC's blue net-
work.
Band stresses danceable music
in the dream tempo, with unusual
and smart arrangements for the
provinces. Bed Harper Is m.c. and
soloist and other soloists are Lloyd
Hundling, Mel Rlstrim and Mary Jo
Stroud. McGrew also solos with his
violin, band is strong musically In
talent and direction, but Hundling,
Rlstrim and Stroud haven't enough
air personality as individuals to
mean much.
After closing at the Port Des
Moines McGrew will open the ball-
room at Sycamore park for two
weeks and then goes on a six-weeks
tour of Ford agencies sponsoring
garden parties or out-door exhibits
over the state.
Moorhead.
JEAN BRUNESCO ORCHESTRA
15 Mins.
Sustaining
WABC, New Yorl<
Come.s from Jack Dcmpsey's res-
taurant, N, Y., with an all strlnf;
ensemble. If sticking to string mu-
sic, okay, but when cs.saying to f;ik(;
iiialatju, irijunni.-. vn., — — •--
lln Htring.1, It's an incfroctual sub-
stitute.
Bruncsco has. been around in
stiine of the sm-artor liotcls and for
lunclicon and cocktail musicalfs
he's more than .satisfying b u r
•Oioulil pick his repertoire better or
fMlhf-r ndfl s(<me percussion Insliii-
mfnis for the rliuinba stuff when '-ii-
(loavoring to br^ak ijp the rhylhr,.---
(•!.
Tha <Lysol Girl'
Ethel Merman la running the risk
of possibly being professionally
damaged through the kidding at-
tendant to the Bhow-clrcles' refer-
ence to her as 'the Lysol girl.' It's
an angle which the sponsor and the
star of the Sunday night 'Rhythm at
8' show may not be cognizant of, or
deprecate, but more than one artist
has been kidded Into oblivion, or
damaged.
The tagging of the ad spiel right
on the heels of a vocal number by
Miss Merman Is an unsavory se-
quence for the star, and the wording
also needs close watching.
Pills' Plug
WOR'e Carter's Little Liver Pills
program Is anything but subtle.
Phraseology such as 'take a good
dose of,' etc., is used often and long,
A dramalet enactment of one ver-
sion of the commercial plug has two
girls in a dancehall, one complaining
that she feels run down, out of sorts,
etc. Comes the advice from her
vis-a-vls to 'take a good dose of
Carter's Little Liver Pills," etc.
The signofC spiel again reiterates
in ungrammatlcal but forthright
manner, 'If you don't feel good, take
a dose of,' etc.
PROFESSIONALS ON PARADE
Buddy Doyle, m.c; Ray Covert,
Marshall Reed, Margaret Young,
3everly Roberts, Arthur Page,
Lloyd ShafeKs Orchestra
30 Mins.
Sustaining
WINS, New York
Station has tied up with the Her-
man Bernle booking office in setting
a variety spread thrice weekly over
its air waves. Idea Is to bring pro-
fessional talent . before the radio
public, with the hope of attracting
commercial attention. It's similar
to tlie Idea Inaugurated on WHN by
Sophie Tucker. But In the after-
noon (2:30, EDST).
Array on hand at this hearing re-
vealed a well-asgembled group with
one stand-out, Margaret Young.
She's a former disk warbler who's
been in eclipse. Buddy Doyle,
picked by the agency for m.c. duties,
sticks much in the background until
the very end. A marching song
played by Lloyd Shafer's orchestra
is drafted for themer usage
throughout. A piano is used
mostly for the solos.
Kay Covert and Marshall Reed
delivered a fast chatter song In
dialect. Later, duo split and re-
turned for single- numbers. Good
voices. Beverly Roberts, song
stylist, had two numbers, the first
in semi-comic British fashion, and
the last in French. Arthur Page
on for straight vaude stuff, with a
punch gag savad for the closing
stanza.
Miss Young retains a throaty
quality In her singing of popular
tunes. Her second one at this hear-
.Ing was 'Way Down Yonder In New
Orleans,' one of her biggest disk
sellers, which is a warm one even
at this date. Doyle's clOBlnj; cen-
tered about a 'Reno' ditty composed
entirely of comic lines,
Bernle office has Installed a girl
in the station's lobby to receive ap-
plications for the hour, and so far
is swamped. Better than average
afternoon program.
EDDIE MILLER
Baritone
15 Mins.
COMMERCIAL
WMCA, New Yor..
Experienced singing voice of
Eddie Miller Is sponsored six ti ts
a week by Electrosol, an Itch lotion
whose comrriercial blurbing reads
remarkably like laxative copv.
Those not paying close attention to
iho spiel mlgh. easily conclude it
was just one more purgative. But
Klontrosol purges the skin only.
Miller has excellent diction, knows
the tricks, and Is strlctl/ silent as
a hreather. Program Is pleasant
throughout except for certain
overly-vivid phrases of the copy
and the excess length of same.
Anpolo Pfelange does the spieling
okny Land.
YVETTE RUGEL
Singer
Sustaining
WHN, New York
Yvette Rugel was a fine soprano
topper on vaudeville In the days
when that meant something. Her
experience and capacities were sug-
gested by a minor key rendition
of 'Way. Down Upon the Swance
River.' That is the type of material
which eeemlr- ■ would be easiest
for her to sell to r.adlo and she
might be wisely counseled to map
any radio campaigns along those
lines.
She made a negative Impression,
unfortunately, with her first number
on the Sophie Tucker Music Hall
(23) program. That did not come
over the kilocycles with attention-
commanding quality. Land.
LEON LITT
Television Talk
15 Mins.
Sustaining
WEVD, New York
1,1'on Lilt, television expert, ooni'js
hcfore the microphone at frc(|Uf;nt
iniicv.'Us to- stir up. Interest in thii
new r/iedium. His method of doliiK
iliis: I; to Hnin nut a couple cit y;uus
in newsreel fashion, employing
te)f vjsipn as ih^ main gag.
J'wo yarns relayed this tinie, ofi'^
(■u;ii";-intig a Message fronj ,\I;u";
.'inil i)ie other a major fight conn-si.
Willi the whole world Iboltinj: tiv.i]
ilstenlnir In, Both rathei- hazy in
■ 111'. 'Titifin and sounded like- n .Inl'-s
\'< r\i fantasy. In closing ilic an-
ui'iii.i - !■ said LItt would be b;if->: in
.I'liu- \K\'-h some 'startling' news.
'JACK AND FRITZ'
With Mrs. Edmund R. McGill, M. A.
McCallion, James T^aute^
Adventure Serial
15 Mins.
COMMERCIAL
JWOR, New York
Here's a program whose contest
tie-up excels in merit and pulling
power the story values of the narra-
tive. 'Jack and Fritz' Is a re-hash
of f.amlliar melodramatic pabulum.
Kids must know It by heart — war-
like trlbe.s, wild country, party of
young folks accompanying their
elders on an exploration trip In the
n.imc of science, gold and 15 min-
utes of constantly recurring threats
to life and limb.
But with this fantastic and Im-
probable mess of nonsen.se Gold
Medal Crayons has a contest that
seems sure-fire for youngsters. 'It
ties up with the product and the
chief customers of the pv'oduct per-
fectly. Kids buy the colored
crayons to draw pictures of lish or
whathaveyou and submit them com-
petitively. Smart twist is a special
reward for the youngest , contestant.
This is calculated to include em-
bryonic Whistlers down to age two
or loss.
Mrs. Edmund McGill is authoress
and leading lady of 'Fritz and Jack.'
She's Babs. Presumably the two
boys and girl are kids, but the age
Is not made clear. Dialog at times
suggests that the listener is tuned
in on some fairly sophisticated
adults. At other times Fritz, Jack
and Babs drop 15 years In a single
remark. Admitting that adventure
cycles are the easiet-t to sell and
most certain of results in radio
scripting today, Und admitting, also,
that this is as good as the broadcast
average, it would still seem that the
Indeterminate age of the protagon-
ists otters an element of confusion
not in the best Interests of the pro-
gram.
Acting and diction okay. Land.
ROSENBLATT and ZAYDE
Singer, Pianist
Sustaining
WHN, New York
Apjjcaring (for a rei)oat) with the
Sophie Tucker Music H;ill prosrani
(23) on ^^'HX it was evident that
this combination haw what it re-
quires, HeiU" Rosenblatt is the
singing son of the late einlnent
santor, Josef Rosenblatt, former-
ly a vaudeville and concert head-
liner. Ya.scha Zayde is a facile-
digited pianist who has sliowman-
shlp on top of musicianship.
Individually and aa a team Rosen-
blatt and Zayde have plenty to give
radio. Their work has the Imprint
of distinction. Rosenblatt gave two
samples. First in a foreign tongue
(probably Yiddish) he did a laugh-
ing routine that is a severe teat of
any singer. Emotional range of his
performance is notable and should
be a point weighed In hl,s favor by
advertising agencies seeking vocal
talent off the conventional thor-
oughfares. He came back with the
1)01), 'Beat of -My Heart,' Just to
pi ove he could cope withi tin pan
alley on it.s own terms.
I'yrotechnical piano of Zayde Is
hoih a robust foundation for the
baritone's solos and an ear-arrest-
ing piece of divertissement on Its
own. Land.
JUNE CASTLE
Songs
Sustaining
15 Mins.
WGY, Schenectady
WGY's steady ."trcarn of new
fern me singers on suslainers floated
this n.Tme up to the mlke one af-
ternoon last w(-(.-k. Miss Ca.stlc is
tabbed as a soprano, but her lower
registei- torjes .suggest the mezzo-
soprano. I'osses.ses a trained
voice, which «he u.ses with some
.skill, if without 100% success from
th(? jlslener's nnxlo.
Hers l.s the kind of voice, or
rather style of singing, wliieh the
.iinplllier sometimes repiofluce.s less
.sati.sfaetorlly than would be the
case w)ten heard In an auditorium.
For instance, ihi; sinMcn iran.sitlons
from low to lii^h tom-s do not come
over tlie ;i ir wii li st i-canjlini' Kinooth-
nes.v. .'Svoidanre of nimibei-s calling
for iijany ^ucii .shift,'-- is reecni-
meiiileii. In raci, greater f-are in the
i^.i, ,jf br'jti<l'.':i.slii:^ ^Aia and oi'
hett'-r aii'.aijgi.-nients wf,nld enhance
the ini|)ies-lon .Mi.ss i';islle rn,aUeH,
'iiunilf'l MVcelf.)- ■ (-ei-t.-iln ,snn?f:
— ra 1 cd mi : ;i niJn rdv and
lii(.;h-':r;idf- pr>T,. il];.rj she did in
'ithf-!-.'^-. Ha.s i|i)iii' a raii^e and
fairly ~ti'i':it' vcdiii/ie. Should fsfeer
a v.'ay I'l-iiMi ai/yl.ing appi-o i.'-hiiii.'
■>'o";il i-v;yjif-vs.
.lolmjiy l''iipii(-,
p;:iii'-t, also >.(il
'VINDICATORS'
Kay Story, Jean DeLys, Jack Daly,
-Lezter Tremaine, Bryon Merrill.
Al Tiffany
Short Stories
15 Mins.
COMMERCIAL
WENR, Chicago
Local shot each Monday night on
the blue NBC station for Paiiiproof,
a product which is claimed to pre-
vent runs Iri stockings. Advertiser
Is trying to shoot at femme listen-
ers for hi.s product. But this
doesn't seem to be the show which
will turn that trick. Action type
of shooting and general l.aw-break-
Ing yarns makes this a doubtful
entry for femme appeal.
Story revolves about four peo-
ple: Attorney, femme novelist, so-
ciety matron and a newspaperman
who have been willed $1,000,000 to
be used In the aid of persons who
have been wrongfully accused of
crimes. At each meeting some per-
-spn appeals for aid and claims un-
just prosecution. Person tells his
story by means of the fiashback
system, and then the person who
Is doing the accusing usually tells
his side. Question then Is: should
the 'Vindicators' aid the accused.
No decision Is given and the listener
Is left to decide that question for
himself. However, next week the
advertiser will start a contest in
whicli the listeners will write In
their own decisions in the matter.
Stories are themselves simple
and direct; ca.'cs of murder, rob-
bery, etc. They are well told; the
characters are labeled quite plainly
and the yarns have a simple
earnestness which make them okay
radio fodder. They would figure
as good material for a man's prod-
uct and only second choice for a
femme commodity. That's about
the only weakness In this program
but It's likely to be serious one"
unless. the menfolks In the family
Insist on keeping the show tuned
in and then getting the women in-
terested enough to enter the guess-
ing contest. Oold.
JEAN DICKINSON
With Henry Everett Sachs Ore
Songs, Music
15 Mins.
Sustaining .
WJZ. New York
NBC pickup from KOA, Denver,
of Jean Dickinson, who Is heralded
as a new 'sensational' coloratura
soprano. Henry Everett Sachs' con-
cert ensemble contributes the in-
strumental Interludes.
It's a high-grade quarter hour,
both vocally and instrumentally, and
evidences its worthiness of a na-
tional pickup.- AteJ.
COLUMBIA ARTISTS' BUREAU
PRESENTS
LITTLE
JACK
LITTLE
And His Original
Columbia Broadcasting Orchestra
ON TOUR
And Broadcasting Daily for
Niagara Hudson Electric
Light and Power Co.
ALSO ON COLUSUIIA RECORDS
AL SHAYNE
Sadio's Ambassador of Song
HEADLINING
LOEW'S DELUXE THEATRES
"A Radio Sensation. Without
the nHyhtest douht, the oreateal
singer o/ poimlar aongs on the
air. today. Wotta voice!"
DAILY MIRROR
Broadcasting Every Sunday
5:30-6 P.M., WOR, N. Y.
FOR SALLY'S STUDIO
Amcrlca'3 Lcadlnr/ Theatrical
Funieiii
7 West 44th St., New York City
B.
A.
ROLFE
and His
Silvertown Orchestra
Every Friday
10:30-11 p.m.
WEAF
N.B.C.
Aildriis STCI.MWAY HALL
H<)( K\vi-;i.i,-(>'Ki;i-;i K. im-
46
VARIETY
MUSIC
Wednesday, May 2%
1935
AUSTRIANS SEE
ASCAP VICTOR
Tho president of the Austrian
authors ■ and composers society,
Herzmansky, and Hans Gelrlnger,
representing the Viennese writers,
are in New York conferring with
E. C. Mills of the American Society
of Composers, Authors .and Publish-
ers on foreign relations. They came
directly from the International copy-
right convention in Seville, where
U was agreed that the literary
works of flctlonists may be li-
censed serially to publications and
other users, directly by the sundry
European societies. Just as the mu-
sical rights are leased.
Foreign i.-uslc society execs, who
have been periodically visiting the
N. Y. headquarters of ASCAP, be-
lieve the U. S. Government's suit on
monopolistic allegations against the
American Society will meet the
same fate as abroad, where the
powerful radio Interests likewise
opposed the music license collec-
tions.
In Europe, also, the radio execs
conceded that if they must pay a
music license fee they'd rather deal
with one central source \yhlch Is
empowered to license these rights
than with sundry groups represent-
ing this or that writer or writers.
The bookkeeping entailed doesn't
■ appeal to music users.
Herzmansky of the Austrian song-
writers' organization was stricken
with flu on the S. S. Rex when ar-
riving here last week. Another show
biz flu victim was Mrs. Julia Lydlg
Hoyt Calhern, who had to bo car-
ried off the boat In a stretcher.
Kirkeby with Victor
Edward Kirkeby has been named
manager of RCA Victor's artists
and repertoire department. He re-
places Ell Oberstein, who last week
Joined Harms, Inc., as business
manager.
Kirkeby was at one time asso-
ciated with the California Ramblers.
NRA Reaction
Reaction of show business
to Invalidation of the National
Industrial Recovery Act Is
covered In detail on pages 1
and 2 of this Issue.
Val Olman Grabs
Radio City Patio
In 32-Band Contest
John Roy, manager of the Rain-
bow roof atop Rockefeller Center,
auditioned 32 bands for the tieyr
Patio Job, which opens June 7 as an
Informal room, in oppo-sitlon to the
formal Rainbow atmosphere, where
Ray Noble and his orcliestra, with
Jack Holland and June Hart, debut
June 1. The outer room, the Patio,
is being done over to added capacity.
Val Olman and the Meadowbrook
Boys were the victors for latter spot.
Unlike the Rainbow's $3.50 and $4
dinner and $1.'5P and $2 couvert,
there will be no cover charge In the
'popular' room, with a $2 dinner and
$1.50 minimum clieck obtaining.
Meadowbrook Boys were last with
Irving Rose at El Morocco, N. Y.
.They were mei-ged Into Val Olman's
aggregation by John R. Andrew, who
built up the combined organization.
Andrew Is also setting a combo for
the cocktail session.
BOB CROSBY ON OWN
Recruits Band for One-Nightera on
Dance Circuit
Bob Crosby having broken away
from the Dorsey Bros, band, with
whom he served his novitiate, is
taking a band unto himself for one-
nlghters on a preliminary dance
tour before landing a summer berth.
Rockwell-O'Keefe managing.
Crosby has recruited most of his
men from a former Ben Pollack
dance combo. GU Roden is the tech-
nician with the coipbo. Pollack has
a new band.
Will Osborne handed extended
engagement of entire summer at
Lexington Hotel.
llange' Not in Public
Domain; Court Denies
Infr. Suit Dismissal
In denying a motion for a dis-
missal. Judge Woolsey In tho New
York District Court last week de-
clared that the Southern Music Co.
has grounds for Its infringe-
ment action against 14 publishers
that have been Including 'Home On
the Range' in their catalogs. The
defendant pubs had bpen under the
Impression that this tune, other-
wise known as 'An Arizona Home,'
was in the public domain.
Judge Woolsey disagreed with
defendant counsel on every conten-
tion advanced In challenging the
validity of the original copyright.
It has been argued that the record
of the song made In February, 1905,
by the authors, William and Mary
Goodwin, with the registrar didn't
come within the law because the
former was not an American citi-
zen. Judge Woolsey scouted this
allegation as unlikely and also said
he saw nothing wrong In the fact
that the original publishers of the
song, Balmer & Weber Music Co.,
of St. Louis, used the year 1904
Instead of l£l05 as the date of copy-
right on their published copies of
the song. If anything, this predat-
ing, he said, served as an advan-
tage to the public.
In April, 1930, Balmer & Weber
assigned to William Goodwin the
copyright and two years later
Goodwin obtained a renewal of
copyright. Goodwin subsequently
assigned this extension of copyright
to Southern Music.
Among the Arms named by South-
ern in the infringement action wore
Bibo-Lang; George F. Briegel,
Inc.; DeSylva, Brown & Hender-
son, Inc. (Crawford Music Co.);
Paull-Pioneer Music Corp,; Rob-
bins Music Corp.; Sam Fox Pub-
lishing Co. . and Hugo Frey and
Carson J. Roblson.
Ralph Maurice starts his Ross
Fenton Farm In Jersey the last of
June with Ernie Hoist shifting
from El Morocco, New York, for
the dance music. Llta Grey Chap-
lin and A>rthur Brown will also be
In the show.
Inside Stulf-Music
Ray Noble's vocal recording by Al BowUy of 'My Melancholy Baby*
ond 'Basin Street Blues,' back to back on a recent Victor release, ha«
the Broadway bunch reminiscing about the old Reisenweber's days be-
cause the recording technique Is very 1920. That's tho very thing, says
Noble, that he wanted. He told his musicians to give Bowlly an instru-
mental back-up that dated back to the old Dixieland band Jazzlque and
make It as corny as possible. It was achieved via a quintet In the bras-
sier portions although 11 men were used for the smoother strains In
the forepart of the disk. The strings dropped out when It reverted to
type, as both of these old numbers called for a period recording parrlng
tho vintage of the songs.
Bowlly, like Noble, Is English; a South African by birth to be exact.
Bowlly played>with Jazz bands around the world, notably in China, Japan
and the Orient for years before reaching London five years ago to Join
a Hotel Savoy combo. The last four years he's been with Noble. Bowlly
alone was permitted to break Into America with Noble, latter's band
being recruited 100% from American ranks, per A.F.M. requirements
before Noble could engage professionally In the U. S. While the Amer-
ican Jazzlsts might explain the strictly U. S. technique in the Instru-
mental version. Bowlly's ready assimilation of tho old-time American
jazz style, in his vocalizing, Is the big surprise to the Broadway bunch.
All this is explained, of course, by tho avid assimilation of anything
American in Jazz by all non-American Jazzlsts. The French, English,
and others all know the evolution of dance styles. Frank Trambauer,
the late Bix Blederbecke (affectionately called tho 'Bix style' for short),
the late. Eddie Lange (guitarist), Joe Venuti, Jack Teagarden, the Dor-
seys and other crack musicians stand out in International Jazz musician
circles as signposts in the cavalcade of Jazz.
Jack Mills has signatured a contract with Maude Lambert, widow of
Ernie Ball, that gives the publisher the renewal of copyright rights to
all Ball melodies. Deal does "not affect each renewal conclusively, aa
Mills will have to negotiate with the lyricist of each tune as it cornea
up for renewal.
Included among the songs that eventually will be Involved in the ar-
rangement with Mills are 'When Irish Eyes Are Smiling' and 'Mother
McCree.'
Music contact men are descending on Chicago as a plugfest center.
The many name bands around that territory is sending the top pro-
fessional men from New York to the midwest capital.
The national plug emanating from Chi, including the non-restrlctiona
on broadcasts suddenly, if temporarily, emphasizes the Windy City as
a tin, pan alley high spot. Masters, Burnett, Kyser, Maxon, Flo-Rito,
Zlto, et al., are some of the bands in Chi at the moment.
S.S. Normandie Fanfare,
Davis Has Dance Bands
Meyer Davis and his 30 piece or-
chestra have been signed to play
the two balls June 4 and 5 on the
liner Normandie and to broadcast
the event on an international hook-
up. Choice was made by Mrs.
Franklin D. Roosevelt and Presi-
dent's mother, on request of French
line oflflcials.
Several other bands will appear
to accompany some of the special
artists, but' Davis' orchestra will
give out for the dansapatlon.
Many a New York nltery, hotel,
cafe, restaurant, as well as th»
Broadway attractions, is planning to
tie in with the Normandle's bally-
hoo.
TWO CONTINENTS .
/APPLAUDED
Count tke Rolls-Royces wKerever this dance team is featured. It takes less tlian a
glance lo see they've more tkan a dance... they've that certain something which
prompts Social Registerites to reserve tahles weeks in advance, which captures
the clientele who appreciate fine wines, goo.d food, superh dancing, and who
afford to spend with a lavish
ness that makes
heam and cash
wiin a lavisn-
s headwaiterg / |/|/^
iers chuckle. # f A'
inor
headlined at the International Sporting Club in Monle Carlo, the Casino in Deauville, the Palm Beacb
Casino in Cannes, arc dancing tonight at the S». Regis (New York). They've danced to crowded tables for
36 weeks at the St. Moritz (N.Y.), 26 weehs al the Billmore (N. Y.)| 11 weeks at the Central Park Casinoi
12 weeks at llie Si. Regis (l934)i Persian Room of the Plnza (N.Y.)| Castle Harbour otel (Bermuda)
under exclusive management of CBS ARTIST BUREAU
THE COLUMBIA BROADCASTING SYSTEM. 485 Madison Avenue, Nev/ York City
Wednesday, May 29, 1935
>
MUSIC
VARIETY
47
Paine Asks Suggestions for Central
Distrib Method to Counteract Off Biz
John G. Paine, chairman of the
Music Publishers Protective Associ-
ation, last week asked the Max Mayer
Music Co,, the Maurice Richmond
Music Dealers Service and the Mu-
sic Sales Corp., the last a Warner
Bros, subsidiary, to submit sugges-
tions for the establishment of a cen-
tral distributing source for chain
stores. Paine resorted to this move
■with the hope that the publishing
Industry will do something to stem
the' wholesale closing down of mu-
sic counters in syndicate stores.
Plans submitted by the three job-
bing organizations will be laid be-
fore a meeting of popular publish-
ers, which Paine proposes caTllng
within the next two weeks.
Paine disclosed that the trade
has since the first of the year lost
a minimum of 150 outlets and that
during this period Kresge alone
shut down 9S of its 204 music count-
ers. Figuring that if the average
bu.slness of an outlet is $50, the in-
dustry has lost $7,500 a week, or an
annual turnover of $390,000.
Music buyers for the leading
chains earlier this year had pre-
dicted a wholesale closedown of
counters unless the pop faction es-
tablished a central merchandising
and distributing channel for its
wares so that the store. units could
cut down their cost of music ship-
ment.
As they explained it at the time,
If a counter docs $50 a week gross
It may sliow a net business of $20
but where it has to pay $14 for a
clerk there is only $6 left to cover
mailing costs, heat, management
light and general overhead. This
margin, which the chain men dc
dare insufflcient, could .be consider
at)ly increased if they could do away
with the complicated system of or-
dering music from many publishers
and Instead buy through a single
source.
DECCA WINS 1ST ROUND
OF RECORD COURT TILT
SALT LAKE UNVEILING
Three .Dance Spots Open, Others
Readying
Salt Lake City, May 28.
Three new dance spots opened In
and about Salt Lake last week.
Colonial Club, suburban nlte spot,
has Don Tibbs, rn-c'-lng and Nels
Simpson leading the band. Melody
Lane, also on the outskirts, has
Harold Geerstens band, plus a floor
show.
Blue Eagle, combo dinery and
dance spot downtown, features 18-oz.
mug of beer for a dime, no cover.
Music by Moe Pincus and his Five
Little Pincushions of Melody.'
Only class nitery t.o remain open
Is Clayt Klrkman's Cliib Momarte.
Wally Stewart who runs the Club
Dorado, has forsaken the annual
fishing vacation, to take over the
Country Club kitchen and dancing
concession.
Covey's Cocoanut Grove, largest
dance hall in the world, will be
open thrice weekly, featuring
Adolph Brox music, Anson Weeks's
band plays here Wednesday (30).
Horace Keidt appeared here last
week. Covey brings In M.G.A.
name bands once in a while to
stimulate interest in his dance spot.
Saltalr, Saratoga Springs, La
goon and Old Mill are resorts with
dance halls, opening for season.
Dccca Record last week scored Its
first legal decision against the pho-
nograph companies it Is suing for
$1,000,000 when Justice Shientag in
the New York Supreme Court de-
nied a motion to strike out portions
of the Dccca complaint. Named in
the action, which charges conspi-
racy in restraint of trade, are RCA,
RCA Victor, American Record Co.,
Brunswick Phonograph Co., Colum-
bia Phonograph Co., Consolidated
Laboratories, Inc., and the heads of
these companies.
What counsel for the defendants
objected to and sought to have
Btrlcken out were the paragraphs In
the Decca complaint, which re-
viewed the rise and fall of the pho-
nograph Indudstry and detailed how
American Decca had been founded
on the belief that the talking ma-
chine business could bo revived by
the introduction of a high-class rec-
ord at a low price. In urging elimi-
nation of this matter, defendant
counsel described it as irrelevant,
Impertinent and scandalous.
Justice Shiontag held that the
granting of the motion would be of
little if any boncfit to the defense,
but might work serious prejudice to
Decca's case. In Us comi)laInt
Decca charged that the defendant
disc concern.^ and their holding com-
panies had combined by bringing
pressure upon their dealers to keep
Decca's product off the counters.
Attached to the complaint were affi-
davits alleging to show where Victor
dealers were threatened with the
loss of this brand if they also
stocked Decca's library. Decca re-
tails its discs for 35c and 50c,
whereas the other firms maintain
a li.-st price of 75c.
Most Played on Air
To familiarize the trade 'witit
the tunea most on the air around
New York; the foUowing ia the
Jisting of the songa moat played
on the cross-country networks
last week, in relative atanding,
according to the approximate
numljer of comhined plugs on
WEAF, WJZ and WABC.
Latin From Manhattan.
Tell Me You Leva Me.
Life Is a Song.
I Won't Dance.
What's the Reason.
Way Back Home.
Kiss Me Good Night.
Lovely to Look At.
Little Gypsy Tea Room.
Everything's Done Before.
I Was Lucky.
Lullaby of Broadway.
Lady in Red.
In Middle of a K!
Quarter to Nine.
Solitude.
Easy to Remember.
Santly Buys Berlin's
Stock in Santly Bros.;
Now Owns Co. Mfo
Lester Santly has bought the in
terest of Irving Berlin, Inc., in
Santly Bros., making him the sole
stockholder of the latter publishing
firm. Deal involved a transfer of
50% of Santly Bros.' stock.
Relation prevailing between the
Berlin and Santly concerns has al-
ways, Santly explained yesterday
(Tuesday), be n an Investment one.
At no time has Berlin contributed
songs to the Santly catalog or had
anything directly to do with the
Santly company's operations., Les-
ter Santly some time ago acquired
the holdings In the firm, which his
late brother, Henry, had bequeathed
to their mother, through a financial
arrangement determined by a com-
mittee of three arbitrators.
Santly firm has been in business
six years. The name- will remain
as is.
Metro Picks Tunes
To Plug Releases
Hollywood, May 2S.
Calling on studio songv.-ritcrs for
plug songs for two of their pictures.
Metro has made sclccilon.s from the
threo score submitted. 'China Seas,'
by Nacio Herb Brown and Arthur
Freed, will be u.scd for the film of
that' title.
, 'Love Song of Tahiti' got the call
for the promotional campaign on
'Mutiny on the Hounly.' f.us Kahn
and the to.im of 7\ai)f'r and Jurman
on the credits.
Bailew Takes Hollywood
Rest Wage Suit to Court
Smith allew filed suit for $1.33C
against the Hollywood restaurant
on Broadway, in City Court, New
York, last week, charging this
amount is the balance due him for
a four weeks engasement. He bases
his claim on the allc.^ation that the
restaurant failed to live up to that
part of the agreement which guar-
anteed him a broadcast outlet.
Complaint avers that Ballew had
taken the job on the stipulation that
the Hollywood would go on the air
twice a week. It further states that
the restaurant- not only failed to
furnish Eallew with a broadcast re-'
lease, but deducted $84 a week from
his .salary to cover the $3 per man
broadcast tax which had been Im-
posed by the New York Musicians'
union.
Ballew is now seeking to recover
the $336 so deducted, plus an addi-
tional $1,000 which he says Is due
on his original salary demand, Be-
cause of the promise he would be
put on the air, he had agreed to
cut the unit's salary fronx $1,500 to
$1,250 a week. Julian Aheles Is at-
torney for SaHcw.
Before resorting to law Ballew
had the controversy with the Hol-
lywood aired betoro the trial board
of the New Yorl; Mu.sician'.s union.
Aitci- awarding Ballew the verdict,
the trial ho.-ird rcoponod the casf
.iiid gave Abe I/vman, one of the
ov.npr.s of the Hollywood, an oppor-
tunity to oxi)laln his side of thf-
r-;itu.-itl<in.: The oa.'^e wn.s tbr-n or-
dered dLsmis-srid.
PUB'S RIGHTS IN
INFRINGEMENT
UPHELD
Right of a publisher to hold a
writer liable for the full sum of an
infringement suit settlement, re
gardless of any contrary provisions
in the contract, was affirmed In a
ruling handed down by the Appe!
late Term of the New York Su
prcme court last week. Involved
in the decision was the Judgment of
$780 which the Bobbins Music
Corp. had obtained from Municipal
Court Justice Leopold Prince
against Herman Timberg.
Charlie Davis had charged that
the tune, 'You'll Play the Star Part
which Timberg had placed with
Bobbins, infringed on 'a song thai
he (Davis) had written. Robbins
settled the controversy with a cash
payment to Davis, and then .de
manded that Timberg reimburse
him with the full sum of the settle-
ment. In taking the issue to court,
Robbins contended that he had a
right, under the liability provisions
of the contract with Timberg, to
make settlement and collect from
the writer.
Timberg'3 counsel countered this
argument with a citation from the
contract which stipulated that the
writer could only be held liable to
the extent of the royalties that have
accrued on the song. "Justice Prince
held that It was unnecessary to con-
sult the writer about entering Into
a settlement, and that the pub-
lisher was entitled to hold the al-
leged infringer liable for the entire
amount of damages.
Yale Wilner, of Julian Abeles of-
fice, argued the case in behalf of
Robbins In the Appellate court:
British Bandman Ray Noble Has
His Own Ideas oLAmerican Jazz;
Sponsors Kill Oif Individuality
CHARGES SONG PILFERED
FOR FILM, ASKS 102G
Los Angeles, May 28.
Samuel Goldwyn, Inc., Jack Bob-
bins of the Robbins Music Publish-
ing Company and Eddie Cantor arc
accused of having wrongfully appro-
priated the title 'When My Ship
Comes In' for a featured song in
'Kid Millions,' and of having thu.s
ruined the song property of James
J. Donnelly. In Superior court com-
plaint, Donnelly demands $102,500
damages.
Plaintiff asserts that Goldwyn,
Uobblns and Cantor well knew that
Donnelly's song, 'When My Ship
Comes In,' had acquired a meaning,
identified with him a.s author
through widespread plugging, pub-
lic renditions and radio broadcasts.
Donnelly states he spent $2,500
plugging hlH song and had distrib-
uted 2,500 copies. Use of the title
in 'Kid Millions' and subsequent
niihlicition and broadcast of the
(ioldwyn production song, he alleg'-s,
has destroyed the market for hl.s
property.:
When Dick Gasparre moves over
into the Hotel Biltmoni's roof, X. Y.,
j'o.'^cpli Zatour remains the solo
Ij.'ind at Mace Plqualle. LatU'i-
nitory -(vill try and weather t!i'-
siirriiiu-r, utilizing Its roll-b;i(!;
roof.
By ABEL GREEN
After several months in America,
having overcome U. S. and A. V. M.
labor restrictions, and finally open-
ing at. Jack Rockefeller's place, the
swank Rainbow Room atop the 65th
floor of the RCA Bldg. In Radio
City — the spot he was to have in-
augurated last year as his debut
American engagement — Ray Noble
has his own definite ideas of Amer-
ican jazz and jazziclans.
In England there are a handful
of top bands; in America there's
gangs of 'em. America will alway.s
set the jazz pace and Britain,
France and all other non-American
jazz exponents will always be No. 2,
says Ncble. And yet, for all that,
America's been standing still.
He blames it in part on radio. In
contrast to the commercial com-
placency of the ccmmercial bands
on the radio — which has been the
economic lifesaver of the musician
it also has been a handicap.
Let a band essay something in-
dividual and there's Iways the
hazard of sponsoritis. Somehow
vice-presidents in charge of radio
programs are of the .same mould,
observes Noble, after his several
months of on-the-ground U. S. ob-
servation.
Just because Andre KoStalanetz
clicks with 46 fine musicians doing
symphonic syncopation. Lucky
Strike gets Lennie Hayton, essen-
tially a dance maefetro, and sur-
rounds him with 50, forgetting that
once you get over 15 men no band
can give out good dance music.
Symphonic jazz, yes; but If It's
designed for a dance program
never.
Then there's the classic example
of the brass soloist on a big air
show andj the sponsor squawking
that he's paying for 35 musician.s—
and that doesn't mean 34 being idle
while one does In.strumcntal fol-de
rols on a trumpet.
Apart from this Intra-radlo cap
tlousness there's the economic ser
vility which seems to have drained
the American jazz technician. If
sponsored, and collecting heavy
wampum for It, that seems to be
self-sufficient for most of 'em. At
least, so it Is, economically.
Professionally, says Noble, he
knows it's otherwise, because he
regularly visits The Open Door, the
musicians' nocturnal hangout on
West 52d street, N. Y,, and he sees
the cream of the nation's jazziclans
getting in their fancy licks in be-
tween quaffing beer or highballs. All
have the same, yen to play around
with 'Honeysuckle Rose,' 'Sweet
Sue," 'Dinah' or 'Tiger Rag (the
average rhythm musiker's pet
tunes) and doing those fancy licks
and breaks which are denied them
on the sponsored air shows.
Go Soft
It's for that reason that so many
fine musicians seem to come from
Chicago— and points west. But it's
explained only by their out.side-of-
New York geographical li itation.'i
which are really their opportunities.
The moment they land a Radio City
or a Columbia commercial they lose
individuality and caste, somehow,
and mu.st needs make compromi.scs
at the altar of the sponsor.s.
"While in the hinterland the jazzi-
clans take their chores scriou.sly
and exorcise individuality and mu-
sicianly pei-sonality. They build up
reputation.s which arc tran.slated
into box olllcc on dance dates, col-
lege hops, frat dances, vaudlilm
prescntallon.s, rccord.s (for what
their present 11 ited worth may be,
under existing conditions), and the
like. In lime, too. It means a (spon-
sor and Home fancy lucre. Then,
mayhap, starts the disintegration of
the hand'.s Individuality.
There are instances galore along
those lines. In.stoad of a dance or-
che.str.a, the band may become a
mu.slcal background for some name
songster or comedian ; or even the
glorified 'filt' band for a variety
show. Th'i aestroH must rebel at
tiiat. but wiiaf.s the good fand the
pi-ofit?) if all iliut'.s seiMiilDKly want-
ed is thr' nnme value for dial-in at-
tention, for which, of course, every-
body .sfrcms to bo very handsomely
compensated.
Th''re ai'c fdrliinate exceptions.
Til'; JJorsc.-ys and C.'is;i, Loma w-ere
ad.'iMi.'int In tli'-Ir slyle, ;ind stu'-lc
to I*. iJill') H;jI Kf-mp .-nid soinr- of
tunate, as with the Casa Lomaltes,
even the sponsor doesn't bother — too
much. The rep was built first, and
If the style commanded sponsorlal
attention, like as not It Isn't tam-
pered with.
London Vs. New York
America, for many reasons, Is a
more fertile dance field, Noble obr
serves. Or, as he preferred, 'Let'a
liken it to London and New York.
In London there are but a handful
of good bands, such a.s Ambrose,
Jack Payne, Carroll Gibbons, Jack
Hylton, Harry Roy, Heni-y Hall, Lew
Stone; and a couple of others out-
side of London, such as Billy Cotton,
Roy Pox and Reginald Foresythe,
although latter isn't really a dance
baifid.
The field is limited In London, be-
cause the British love to eat at
home. In New York there Is much
more dining out. It'.s the thing not
to eat at home. The more restau-
rants, cafe.s and hotel.s, the better
the competition tor dance orchestraa
and obviously the wider scope for
dance orchestras/
Thus not only N. Y., but Chicago,
San Francisco, Lo.s Angeles, Boston,
New Orleans, Cleveland, St. Paul,
Dallas, Pittsburgh, Minneapolis, At-
lanta, Houston and many another
key city offers fulsome opportunities
for bands to develop and assert
themselves.
They do that until (1) the radio
octopus affects them, and (2) the
cycle hits 'em.
'Cycle' Simulators
The jazz 'cycle,' thinks Noble, Is
an insidious Influence on a par with
the moneyed microphone; for every-
body ssems to follow in the same
groove. If the smooth Lombardo
style Is in vogue, every band goes
sweet sax and simulates the s.ime
technique.
Let Kemp, Dorscy Bros., Casa
Loma (Glen Gray) and the rhythm
exponents pop up, and all of a sud-
den every band goes 'sv/Ing style*
ajid tempo.
In a measure. Noble concedes, the
kids in the sticks are an Influential
factor. They're the most discerningr
dance'audtence in the world, wheth-
er in the Wllkes-Bari» coal regions
or In the effete eastern campus
belts. Youngsters on the hoof are
the same the country over. They're
the ones who know the recording
artists and even the arrangements.
Noble's finding that out right,
along from his Victor records on his
one-nlghters prior to his next Fri-
day (31) premiere Into the Ralnbo-w
Room.
As the trade knows, Victor haa
been reissuing many of the Noble
disks, Including old numbers. These
are from 'mothers' recorded three
and foijr years ago, which means
that the arrangements are long for-
gotten, especially to Noble's present
all-TJ. S. outfit. The kids, however,
demand the tunes, such as 'Hang-
Out the Stars In Indiana,' 'Time on
My Hand.s' 'Goodnight Siveotheart,'
the 'Constant "Nymph,' 'Evergreen,'
etc., all obviously dated and Only
familiar through the current Victor
releases.
When the Nobleite.s essay to fake
it. they're called (lulck and often,
))c;:auHe the choruses aren't per-
forrncd as on the disks. The klda
don't know about trade practlccH of
Victor reissues, but they do remem-
ber those arrangements.
Warning No. 8,427
Music Code Authority last week
issued a warning against further
violations of the provision In the
code w-hlch bars publishers from
making any sort of compensation to
persons employed in retail stores.
Taboo order followed the discov-
ery that a publisher used the buyer
for a music counter In a Cleveland
store to contact local spot and paid
for the service.
MUSIKERS L. A. BANS
Lo.s Angeles, M;iy 28.
Three thtatrr-s in Hollywood area
appear on latest unfair list issued by
American l''e(ler,-itlon of Musicians.
They are, Hollywood I'antnges
(flies), Kl Cnplian and H'lllywood
I'la.vh'iiise (IfL-jt ).
I-'ivi. liDiisr's In Long T.ejich are
the o1lier.<j. So eilmes. If very for- li.'le'l ,'is urrl'/iir to organized labor,
48
VARIETY
MUSIC-NITE CLUBS
Wednesday, Maj 29, 1933
NiGHT CLUB REVIEWS
RIVIERA
(FORT LEE, N. J.)
Earl CaiToU's revue from the
Palm Island Casino, Florida, trans-
planted to Ben Marden's Rtviera
across the Cieorge Washinston
bridge at Fort L.ee, N. J., proves
that the Florldians must have been
easily satisfied this past winter. It's
no wow of a floor show, Even the
girls look like the best of "em must
have been raided for the new Car-
roll's 'Sketch Book' or tlie '^'■anlties'
tab. now In the vaudPlmers.
Periodic changes, additions and
revisions have been going on ever
since the show opened. The spe-
cialists sustain it. As a basic re-
vue It's more of a fashion show than
an entertainment.
A sort of a stage (not evelated
enough) has been provided for the
entrance and exit of the company,
With Harold Stern'.s and Gomez's
rumba bands to the right.
The newer additions shape up
well. Vera Niva, personality Rus-
sian songstress, long at the Holly-
wood restaurant, on Broadway, im-
presses equally as well. Baron and
Blair, balh-oomologists, have been
coming along, although Miss Blair
Is now a blonde. When a titian (if
memory serves) in her early days
around New York a couple of sea-
sons ago (at t|ie Hotel Pennsyl-
vania, for instance) she essayed a
little more s.a. in her costuming
with those slinky gowns, which was
and still Is a good idea. Now they're
getting to be too much like the
other ballroomologists. There was
ajso more comedy then. Their
present burlesq.ue (m the tolking-It-
over type of dancers has been done
alround,' and even if original with
them, It's negated for that reason.
■ Jay Seller, from vaudeville. Is an
effective comedy stepper. He
figures big in the clown 'Spanish
Jake' finale which features Kay
Picture, Betty Allen and the girls.
Mona Leslie is the fan dancer, and
John Hale the tenor who warbles
* the explanatory lyrical introduc-
torles. Nice voice and nice front,
but could taJce care of that threat-
enlngr embonpoint to professional
advantage. Lowe, BurnofC and
Wenaley with their knockabout
ballroomology are another dis-
tinctive highlight.^
Carroll lias a few sartorial stand-
puts per usual, but In toto It's lack-
ing In punch and novelty. Ella
bogan comes In Decoration Day.
Regardless, the Riviera Is one of
those spots which, almost regard-
leas of anything, is. a cinch for big
■ ■ ' ' fiom • • • •
Hit Headquarters
This tlino Euroire conlrlbuUs to
thft usazlaa Bobbins^ caUlocufr.
It
INON"
uul tb» tnltm ne BioaliUw
Eapo BDd Walter Jucmun. Har-
old Adamsoa wrote th, Aauricftn
lyric. It'B boautirul and yuu will
hear a lot about it.
P.3. — Extra notes for your cuff;
"LIFE IS A 80N6»
"EV'RYTHING'8 BEEN DONE
BEFORE"
"WHEN I GROW TOO OLD
TO DREAM"
"FOOTLOOSE AND FANCY FREE"
"EVERY LITTLE MOMENT"
ROB BINS
MUSIC CORPORATION
199 SEVENTH AVENUE -NEW YORK
biz If the weather breaks right; if
it's unconduclve to motoring almost
nothing'l"' bring 'cm out. A good
door show, with the pi-oper motor-
ing weather breaks, is good show-
manship only to make 'cm linger,
and the longer they linger the bet-
ter the bar bills. No couvcrt. Din-
ner is $3 and $3.50 (shore). Drinks,
75c. Abel.
HOTEL ROOSEVELT
(HOLLYWOOD)
The nltery In this Inn should be
called the Club Finnegan. It has had
more ons and offs than a trolley
on a spur line. It used to be called
the Blossom Room. "This week it's
the Supper Club. Next week
(weather permitting) It moves up-
stairs, becomes the Patio Roof. Still
gasping for life. It is allowed out
only two nights a week. Friday and
Saturday. They still have Pennsyl-
vania Sundays out here.
Spot serves as a break -in for
Eddie Oliver's band. This person-
able chap! who used to arrange And
conduct for Ben Eernle, has rounded
up a snappy aggregation of 11 toot-
ers, specialists and canaries. Flair
for novel orchestrations lifts tills
combo out of the mill run, should
land it solidly with the native
torpers. Oliver Is all over the place.
When he's not waving the stick, he's
either pounding out a hot number
on the black and whites or foiling
for the Williams Sisters. Not a bad
voice, either. Also emcees the floor
show, such as It Is.
Williams trio and Al Maerinal
hold up the vocal end. Latter works
the trombone and is announced as
one of the three living who can play
'Nola' on it. Paul Santell, fiddler, is
on for a solo. Dilllon Ober, traps,
provides the horseplay with xylo-
phon.e, chimes and a Lloyd Hamil-
ton phiz.
The hostelry, a white elephant
from the day It was born, Is now
being operated by Tommy Hull.
Even though it is In dead -center
Hollywood, It has never managed to
lure the Hollywood mob. They'd
rather go downtown to the Bowl or
the Grove. The spot is not lacking
in class.
Given a radio hookup and a de-
cent publicity break, Oliver can give
the spot a build. Helm.
New Mexico Clergy,
Tax Crimps Cafes
Albuquerque, N. M., May 28.
Vol Bender Is In at Buckhorn
Nipht Club on experiment. Nick
Kspolcone figuring to secure license
later permitting floor shows. Per-
mits costs $1,200 extra and a« re-
sult none In county. And a lot of
dough hereabouts.
Local Ministerial Alliance giving
Napoleone as well as rest of the
nite spot props a lieadache with
cUimor for Sunday closing and
other restrictions. On© A. M. dead-
line Is making things tough for the
boys as well as the customers.
Names in Ohio
Springfield, O., May 28.
Pavilion at Sandy Beach Park,
Russels Point, on Indian Lake, is
off to a good start with four name
bands for early season patrons, and
nioro followiiig. Isham ,T -es and
Little Jack Little have already
played- the spot, Jan Garber Is due
Memorial Day, with Gler Gray's
Casa Lomans slated for June 2.
Terrace Gardens, Springfield's
premier summer night spot, opened
Saturday (25). with Harold Greena-
jrij^r's orchestra.
C. C.'s New Show
New show for the Cotton Club,
New York. Is rehearsing under di-
rection of Teddy Kohler. Nina
Mae McKinney heads the revue,
which opens at the Harlem spot
June 23.
■Others- in the show are Avis An-
drews, Buttcrbeans and Susie,
Nicholas Bros., Leathia Hill and
Claude Hopkins* ork.
SAVOY-PLAZA
(NEW YORK)
Another evolution In hotel nlte
life. Here's a room with a genuine
intime nitery atmosphere, excepting
that the responsible management
brings you the bottle to authenti-
cate the drlnlcs requests, and tariffs
are more within reason.
Bob Grant's smart rhythmpation
gives out and Deslys and Clark,
male piano team, with their saucy
Gongs, are the vocal attraction.
They succeed Dwight Fiske, long
here and a click with risque double-
entendre ditties. Ditto Deslys and
Clark, whose stuff is smart If spicy,
and attuned to the nocturrial tempo
of the times In the big burg.
Flake sailed for six weelcs at the
Carlton hotel, London, last Friday
(23) to open June 11. Ho returns
to reopen the main dining room,
which Is being lavishly redone for
Its debut Sept. 21. Grant's music
holda over into the winter season.
Savoy-Plaza hotel's lounge and
bar la likewise a popular cocktailery
haunt with Basil Fomeen's band
dispensing a continental brand of
dansapatlon and likewir strong on
the hoof appeal. Minimum check
is $1.50; on Saturdays $2.50; no
convert. When sitting at the bar,
no minimum ever. Abel.
Prior to .the Active Formation of
CHAPPELL & CO., Inc.
OF AMERICA
Temporary Office of
HENRY M. SPITCER
62 West 45th Street, New York
MUrray Hill 2-8726
0 Bering Two English Hits
'HIS MAJESTY, THE BABY'
'MALOLA'
Now Released for the Air Noel Coward's "Mad About the Boy"
ODE TO A BOAT
Official theme tune for the new
French liner, Normandle, is being
published by Shapiro, Bernstein &
Co, 'Bells of Normandle' la the title
and Billy Hill did the words and
melody.
Composition will make Its air de-
but when a program from the boat,
as It approaches the United States
on Its maiden voyage, will be broad-
cast over NBC and CBS June 1.
Koehler Writing Cotton Show
Ted Koehler is writing the new
show for the Cotton Club In Har-
lem, for opening late in June.
Nina Mae McKinney, colored film
star, will be featured in the new
floor show, with Butter Beans and
Susie, comedians; Nicholas Broth-
ers, Meers and Meers, Leitha Hill,
Avis Andrews and others.
Music Notes
Leo Reisman reopens at the Cen-
tral Park Casino, New York, June 4,
for a four-week stay. He goes on
tour after that and resumes with
the Casino in the fall.
Red Nichols spotted for a series
of one-night stands including dates
at Jaffa Mosque, Altoona, Pa., June
5; North Cai'ollna State college,
Raleigh, June 8-10, and senior prom
at Hampden-Sydney College, June
11-12.
Phil Spitalny makes a Paramount
short June 6.
Jack Mills has taken over from
the Translux Music Co. the Al
Bryant-Fred Fisher tuno, 'She Wore
a Little Jacket of Blue.'
$10 Disks
Undergraduate price quota-
tions for some of the old
DIxeland Jazz Band records
(Columbia and Victor) run up
to $10. Campus kids and
others of the sophisticated
dansapatloh fans ' have since
found out that they're out of
print.
Reason for this Is the lack
of foresight in preserving the
masters of these jazz pioneers.
4th Hudson River Show
Boat Trooi^ All Set
Bobby Sanford's Show Boat
will hav& Charles- Kemper
heading the fourth edition of
the revue, which now includes
Murray Parker, Kdlth Mur-
ray, Jack and June Blair, Crane
Twins, 3 Dodge Bros., Pat and Nat
Nemo, and a Meyer Davis orchestra
under direction of Jay Mills.
Starting June 1, a Hudson River
Day Line ' steamer will leave West
42nd street, N. T. for the floating
theatre anchored In midstream at
Tappan Zee.
RAIN BOGS B^ACH
Dance Pav. Only Unit Clicking at
Lincoln Spot
Lincoln, May 28.
Slatz Randall Is in the dance
pavilion at the Capitol Beach,
newly opened amusement park
here, and will hold sway for two
weeks. He'll bj followed In by
Wally StoefTer for two weeks and
then Arlie .Simmonds for two. Ted
Cooper, weU known band handler
in the territory, has the Beacli spot.
So far, due to continual rains In
this area, the dance la the only
play In the park.
Pool tinder management of Ralph
Beechner is moving slow. Whole
park is bossed by Hoye Hawko and
owned by Bob Ferguson.
Lincoh Whitewashed
Dick Gasparre opens his baud at
the Eiltmore, N. Y., June 5.
Joe Reichman leaves the Wal-
dorf-Astoria, N. Y., June 10, for
six weeks at the William Penn,
Pittsburgh. His next mo-ve wlfl be
back to the Waldorf.
Abe Lyman debuts Into the Pa-
vilion Royal on the Merrick road,
N. Y., around June 15. Bandman
now owns about 60% of the road-
house.
Johnny Johnson, who exits from
the Commodore hotel, N. i., this
week, has been engaged by Al
Christie to supervise music scor-
ing on Educational comedies made
in the east.
Guy Lombardo Is being negoti-
ated for the month of August Into
Ben Marden's Riviera, iTt. Lee,
N. J. Meantime, Ella Logan opens
there tomorrow (Thursday).
Louis Bernstein and his wife sail
for Franco July 10. They'll ba gone
about four weelcs.
Lincoln, May 28.
Change of city administration
here was a slam at the drink-dance
spots. Charles W. Bryan, thrice
governor and now the mayor,
elected on a squeaking dry platform
and entrenched opposition to any
form, of gambling, has set out to
shut all the' dubious spots In town.
He has also ruled that no soft
drinks capable of being spiked shall
be sold In taverns or dance spots.
Dance and other gambling em-
poriums are out. G eorge Valentine,
of the ministerial association and
carrying a long record of opposi-
tion to liquor, was named night
captain of police. '
Jean Anthony, who one time was
a candidate for governor of Oregon,
flew down to Hollywood to try to
sell his 'Chain Letter' waltz.
'DRUNKARD'JIEELING
THROUGH MffiWEST
Pittsburgh, May 28.
George Sharp's production of 'Th»
Drunkard' winds -up a 89-week ru«
at Fort Pitt Hotel Saturday night
(1) but will not mova outdoors ta
Sanders Inn, near hero, as original-
ly Intended. Cost of erecting 8tag«
at nltery was flgured too high and
Instead meller will go on tour with
original cast intact.
First stop Is Steubenville, O.,
where Warners have booked the
show for three days at their deluxe
Capitol theatre. From there, it
moves on to a couple of Ohio 6ne-
nlghters and then to Cincinnati
where It will play Indefinitely at
Castle Farms. Sharp Intends no
bring the piece back to town In the
fall and start all over again.
'Drunkard' hung up a new the-
atrical record locally. Previous
marlc was held by 'Abie's Irish
Rose,' which ran 32 weeks 10 years
ago.
FED AIDING GOLDEN
Musicians Provide Nurse, Ascap
Help Also Sought
American Federation of Musicians
is providing a night nurse for
Ernie CNcxt Numbah'). Golden,
veteran dance maestro and song-
writer who suffered a breakdown
which sent him to Bellevue hospital,
N. Y. The American Society of
Composers, Authors and Publishers
is being petitioned by tin pan alley-
Iten to further assist the vet orches-
tra leader through his Illness.
Golden separated from his wife
some years ago.
Plenty Of Money Up
On Conn. Booze Hopes
Waterbury, May 28.
Hoping for favorable action on
sale, of hard liquor by the drink,
the Hotel Elton has completed planii
for installation of a bar. Latter la
legal now In Cormectlcut but for
beer only.
Elton bar is being placed in
King's Kitchen, eating spot. Wltii
the legislature's okay, however,
the hotel will also probably spot a
bar in the Rhythm Room, now
closed for tho summer.
Local business men have taken
an option on a building on Harri-
son avenue, planning a nlte club It
the hard liquor bill goes through.
Said to be planning to spend $60,000
in outfitting the nltery.
Harms' Distinguished Emissary
WILL ROCKWELL
IS ATTIRED BY
YOUNG-ROBBINS
CLOTHIERS
200 West 61at Street, New York
Just Oft Broadway
HILDEGARDE
FRANCE
CASANOVA— PARIS
SCHEHEREZADE— PARIS
BOUEF SUR LE TOIT— PARIS
MONTE CRISTO— PARIS
CASANOVA— LE TOUQUET
MAXIM'S— BIARRITZ
DOLPHIN— CANNES
LONDON
CAFE DE PARIS
CAFE ANGLAIS
RITZ HOTEL
6ARLT0N HOTEL
Regular Broadcasting Feature of
British Broadcasting Corporation
Thanks to the Above Managements
and My Many Friends
American Representative
WALTER BATCHELOR
English Representative
HENRY SHEREK
His Majesty's Theatre
Wednesday, May 29, 1935
VAUDEVILLE
VARIETY 49
ENGLAND'S VAUDE MARKET
Inside Stuif-Vaude
Managements of Harlem's two vaude-fllm theatres, Apollo and Harlem
Opera House, both located •within a lew doors of each other on 125th
street, are competing In obtaining amateur talent for their respective
stunt nights. Latter house, under Jimmy Marshall, stages Its novice
spread on Tuesday nights, and M. Sussman's Apollo tyroa go on Wednes-
drty.-j. Second program Is the older of the two, however.
Clubs, churches, schools, etc., which abound In the Lenox avenue
sector, are scoured weekly to get sepia entertainers. Apolio has already
started Its spring and summer policy by using Ralph Cooper's orchestra
In the pit and stage; m.c. has been there all through the winter. George
Wllkshire handle.s introductory chores at the Harlem Opera House.
WNEW broadcasts the H. O. H. program on Tuesdays from 11 p.m.
to midnight, EDST, and "WMCA airs the Apollo show on Wednesdays
nt the same hour.
iiNieiiiciiii (CIS
K[[P IT
California juries in sensational cases will have to nix proffers of
show routes after trials, according to an Assembly bill passed, and
expected to be backed up by the Senate and executive signature. Bill
would prevent situation such as developed after the Hauptmann trial
when the Jury was deluged with offers of stage exploitation.
California legislation. If passed, will not prevent theatrical employees
who might serve as jurors from returning to their jobs Immediately after
conclusion of trial.
Martin Beck, with the collaboration of RKO, has found a new way. to
collect rent from agent-tenants of the Palace theatre building. New York.
When an agent falls In arrears in his office rent, to the dissatisfaction
of Landlord Beck, RKO obligingly withholds that agent's collection
Agency check.
No legal procedure is resorted to. It's Just a grab. Agents, being strict-
ly subservient to RKO through the nature of their franchl-ses, have no
recourse.
Grade Fields, who is still the biggest English vaudeville and film
attraction, is reputed to be earning $500,000 annually from her vaude-
ville, recording and film work.
Most of her money Is invested In Woolworth's stock, and she has an
arrangement with the B and 10 cent store group to acquire properties
In Lancashire, which they lease from her for new stores.
$50,000 GROSS
ON NVA DRIVE
Manager- members of the NVA
Fund will meet In New York the
latter part of this week to discuss
means for ralsing 'addltional moneys
for the NVA. Tliey will also take
under consideration the proposed
commercially sponsored two-reel
picture to be made co-Jointly by
the major studios In Hollywood.
Early returns on proceeds from
10%-of-the-gross contributions by
2,200 theatres. Indicate the, total will
fall short of the $75,000-$85,000 ad-
vance estimate and come closer to
$50,000.
Additional amount needed for
maintenance of the NVA for the
year is between $150,000 and
$200,000.
WHEELS IN TUNES
Grofe Doing Transport Symphony
for Henry Ford
Hollywood, May 28.
Ferde Grofe has been given a
commission by Henry Ford to write
a symphony on evolution of trans
portatlon. Gets a premier at the
San Diego expo, with Victor Kolar
conducting the Detroit Symphony
Grofe is also doing the Hollywood
Ballet score.
He also conducts one concert
bowl at the Frisco open air season
Summer Closings Hit
Cushman Stage Time
Lincoln, May 28.
Orpheum Iieie cancels vaude for
the summer, Sunday (2), the last
show in being Dan Fitch's 'Dixiana
Revue." Will start again In the fall.
In line with the Cushman policy.
Cushman agency will clo.se in Al-
buquerque, N. M., about June 7, and
most of Its time will clamp shut
until August 1. Cushman will open
new offices in Dallas next season.
Billing Trouble
Chicago, May 28.
Seems that there are two 'Whitey
Roberts; one who does the rope-
skipping and talking single.
Other Is doing nlte club m.c. and
stooge-ln-the-box wlien "playing
vaude.
Tremaine Bankrupt
Paul Tremaine, band leader, filed
a petition In bankruptcy with the
Federal court, Brooklyn, Monday
(27), giving his a.ssets as $2G5 and
liabilities $4,436.
Application carried his name as
Eiic Paul Tremaine.
Bill Robinson Vaude
Hollywood, May 28.
Bill Rohinson finishes Para
mount's 'Big Broadcast' and then
goes ettst June 16.
He la resuming in vaude theatres.
TUCKER MUSIC HALL
PROGRAM ON STAGE
Sophie Tucker's Music Hall, heard
weekly over station WHN, New
York, will be presented nt the Capi-
tol. N. Y., for a week, starting
June 7.
No definite cast has been selected
as yet, but it is thought that several
artists who have repeated on llie
air program will be used on the
stage.
Vaude Still Strong Over
There, but Lacks Material
— ^Yanks as Life-savers,
but Victims of Cheap Imi-
tators — Inside Info on
Salaries and Percentage
MOSTLY $500 TOP
A Friar's Standoff
Jack Curtis left New York
Saturday (25) on the Cham-
plain for bis annual jaunt to
Europe. Left early this time
In order to catch the Norman-
dle on Its second westbound
trip.
Accompanying Curtis is the
bookmaker whom Curtis has
been practically keeping all
year. Curtis figured that by
taking him along as his guest,
the bookie can't accept any
bets from him (Curtis), as a
matter of courtesy to one's
host. The bookie therefore
loses his ace angel, but gains a
nice educational trip.
Mosconi and King as
New 2-Act Combination
Louis Mosconi (Mosconi Bios.)
and Charlie King have teamed as
a new two-act combination for
vaudeville.
The vaude vets started rehearsing
in New York this week preparatory
to showing the act.
F.&M. School Drive
Chicago, May 28.
Fanchon and Marco School of
the Dance In Los Angeles Is adver-
tising in newspapers throughout
this territory.
Plugging summer normal course,
which gets under way on July 8 for
a four-week curriculum.
By JOLO
London, May 28.
Vaudeville Is still having its ups
and downs In England, but, despite,
more downs than ups, refuses to
knuckle under.
There are quite a number of for-
mer vaudeville adherents who' have
lost faith in that form of entertain-
ment, foremost among them being
Sir Oswald Stoll, at one time one of
it.s staunchest supporters.
Main difficulty with vaudeville
here Is lack of new material, neces-
sitating constant repetition. If It
were not for the Americans this
form of entertainment would have
long ago ceased to function. Trouble
Is that with the importation of any-
thing new from America comes a
number of cheap English Imitators,
thereby killing the value of Importa-
tions after a short while.
Vaudeville has suffered two blows
in recent years, the biggest being
the failure of John Southern. Start-
ing off with plenty of trumpet blow-
ing, and at one time being Interested
In four spots, Southern came
a cropper after about; 10 month!),
loslnis for various people Bomethlng
like $400,000. Bad advice was main-
ly responsible for his failure. Fail-
ure of Golders Green Hippodrome and
Streatham Hill theatre to maintain
their vaudeville policy is the other
blow. Parnell & Zcltlln, among the
cleverest showmen In England, were
the bookers. They found after a few
months they were stuck for top-
notchers. Hence the change of
policy.
But etill vaudeville keeps linger-
ing.
The most Important British
vaudeville bookers are General The-
atres, in conjunction with Moss Em-
pire Theatres. These are operated by
George Black, with Val Parnell the
booker and general manager. In
all General Theatres can give
around 12 weeks to newcomers, an^
if the acts are really successful they
can play repeats, making their time
about double.
Next comes Paramount, which can
give about eight weeks In various
spots. Paramount Is mostly Inter-
ested In acts at around $300 to $500.
Anything higher than that is usually
booked on a guarantee plus percent-
age. Acts generally playing under
such conditions include Jack Hylton,
Grade Fields, Roy Fox, Jack Payne.
Sophie Tucker, Belle Baker, Harry
Roy.
Stoll Ranks Fifth
Sir Oswald Stoll ranks about fifth
in his variety'' demands. Plays
(Continued on page 57)
Agent-licensing
In N.Y. Upheld
By Appellate Ct
While only a matter of $77 was
involved in the managerial suit by
Clara Cellar against Roger Wil-
liams, chorister in 'Great Waltz' at
Radio City when he is not under-
study to Guy Robertson, featured
Juve, it again established the agents'
licensing ' law. Miss Dellar sued
Williams in Municipal Court, N. Y.,
Judge Watson deciding that she
was entitled to her 20% commission.
Williams appealed and the Appel-
late Term justices (Shlentag, Cal-
lahan and Hammer) dismissed the
complaint, awarded $30 costs to
Williams, and opined that the ob-
taining of employment for an artist,
no matter the relative unimportance
Of the role o*:, salary, still fell within
the category of the theatrical 11
ccnjee laws, and as such. Miss Del
lar vras supposed to be properly 11-
cenasd. Under those circumstances
only 5% commlsh for 10 weeks is
legtjl.
Max Kendler represented Wil
Hams.
LOEW OFF UNITS
FOR REST OF
SUMMER
Loew has declared a hands-oft
policy on units for all its theatres
except the Capitol, New York, for
the balance of the summer. Three
units booked before the deadline,
which is effective this week, will be
the only non-vaude shows to be
played between now and next
season.
Non-unit policy is a result of the
customary summer cut in the Loew
stage budgets. It varies with each
theatre, but averages at about 25%.
Capitol, only house not cutting, re-
tains its elastic stage budget all
year.
Trio of units still to be played, and
their bookings are Benny Meroiff,
Baltimore, June 21; "Spices of 1935,'
Metropolitan, Brooklyn, June 14, and
State, New York, June 28; George
Olsen band. State, N, Y., Jun* 14.
As opposed to regulation vaude-
ville on salaries and playing time,
units had the best of it on the Loew
circuit this season. In some weeks,
75% of the Loew theatres played
unit shows.
Par's Femmes
Paramoiunt has set two single
fcmme names for its stage time,
both opening June 7.
Molly Picon starts at the Michi-
gan, Detroit, while Olga Eaclnnova
plays the Oriental, Chicago, iinu
then the rest of the Par ktyf-
Dancing PupOs' Tieup
A Vandfibn Bolsterer
Syracuse, N. Y., May 28
Dancing school tie-ups which
transferred the annual pupil re
citals from halls and auditoriums
to the RKO Keith's stage are esti-
mated to have added $2,000 to
Keith's grosses during the last five
weeks. The recital series ter-
minated yesterday.
The kid programs were offered as
an added attraction to current film
bills, and, in all save one Instance,
were restricted to a single perform-
ance. Exception drew a three-night
cngagc-mcnt, plus one matinee to
catch juvenile trade.
MORRISON-BERLE GET
INJUNC. HEARING TODAY
'Lizbeth Tri
Warners' Rltz,
trims Its stage
week.
Split-weeker,
York, goes to
playing flv« acts.
Klizaljoth,
shows after
booked In
flrst-halvt-.s
J.,
thl.s
New
only.
Hearing on Charles Morrison's
application for injunction against
Milton Berle Is scheduled for today
(Wednesday) In New York .Supremp
Court. Morrison charges breach of
contract.
It Is held In the complaint that
two years remain to go on a per-
sonal management contract by
which Morrison guarantees Berle a
minimum of $35,000 a year. Morri-
son contends that In three year.s,
under hla management, Berle has
increased his salary from $450 per
we(;k to $2,500.
O'Brien, Drlecoll & Raftery Is
counsel for Morrison and Monroe
Goldstein for Berle.
Maurice Golden's suit against
.Morrison for a share in manage-
ment of Berle has been called off.
Pop Cameron's Nitery
Pop Cameron (Four Camoron.s)
has purchased a 60% interest in
the Casino at Clayton, N. Y. (Thou
sand Islands), and will open It June
29 with floor shows booked from
New York by Billy Jackson. Dan
Gr.i.y is Cameron's partner.
Col. Maybohn's 'Cavalcade of
Rhythm' unit will be the opening
.show.
Productions for Dayton
Dayton, May 28.
KKO Colfinbil, which has been
vaudolilm.s, will build its own shows
^JpKinnlng .May 31. Orchestra will
be increased to 10 men and placed
on .slai-'c, and five vaudeville acts
will bfe tied in with a house choru
..f 12.
A Xf w York .stager may be placed
in Hjco.
THAVIU'S NEW UNIT
Chicago, May 28
'J'h.'iviu is r<?a(lying a new 40-pe()
pie unit to be known as 'Midnight
Flyr-rs.'
Hilly Bf-rntird m.i
125 AGENTS FOR
10 INDIE WKS.
Tlie panic Is on in the Indi
vaudeville field.
Among eight of the Independent
booking ofl^ces in New York, the
biggest In a field that's none too bl^
at best, there's currently left 70
daylB of playing time, all told, which
amounts to 10 weeks. And still
shrinking as the weather grows
warmer and daylight saving begins
to tell.
At .present there are around 125
agents, indie and RKO and Loew-
franchised, making these bookingr
offices. Matching the amount of
playing time to the number of reps,
and also reducing this to averages,
the agents can just about- net a
cruller each per week out of the
indie vaude field.
Tough as this shrinkage is on the
agents. It hits the talent most. The
Indie spots are the acts' last hope
for break-in time, the majors refus-
ing to spot new acts or book talent
unseen.
Leading Indio booking office at the
present time is Fancjion & Marco,
with three weeks; second is Eddie
Sherman, with two weeks. Arthur
Fisher is booking six days between
three spots, and the Dows have one
week. Amalgamated, which start-
ed with throe weeks recently, is
now down to four days in two the-
atres because of summer closings.
Fally Markus books a full week
stand and a two-day house, while
Alex Hanlon, with the Tlvoli, Brook-
lyn, dropping vaude for the .summer
next week, only has the Grand Opera
House, three splits on the week.
George Godfrey and Jack Llndcr,
who haven't had more than two
weeks at any time this sea.son, are
down to six days among two thea-
tres and are now bookinK amateurs.
Apollon and 'Harlem*
Units for Interstate
D.ive Apolion's 'International Re-
vue' has been set for five v,-eeks on
the Interstate time by Charles J.
Free-man, booker, oppnlng .luno 7 in
Houston, Texas. Penny Biirke
agented.
Rest of thf; ti e In thfc order
played will be Dallas and Sun An-
tonio, full wcc^ks; Ft. Worth, our
day.s; Little Rock, Ark., two days,-
and Memphis, Tonn.. full.
Second Inlerst.ntc show down will
be 'llarlein on I'ar.-idi',' folorcd unit,
which opens Jiiiur 'J.S. This one gets
only three and one- half Weeks,
.skipping Little Roi-k and Memphi
50
VARIETY
VAUDEVILLE
Wednesday, May 29, 1935
NEW ACTS
DANNY DARE DANCERS (16)
13 Mins.; One and Full (Special)
Palace, New York
Two octets of boys aiid girls,
promisiiib' Kraduatcs o£ tlie Duiiny
Dare terp academy and obviously
trying hard to get along. They more
than succeed. No sympathy angle,
everything being earnestly and se-
riously essayed, and while perhaps
lacking in professional polish is
more than satisfyingly sustained by
intrinsic terpsichorean worth.
First a mixed dozen open In a
rumba routine, attired in nice Latin
getups against a gay background.
Then a toe tap by a specialist who
figures later again in solo bits.
She's Tht'odora, sole featured mem-
ber of the niixed 16. Eventually all
engage In a marathon of terps that
embraces the gamut of the dance
book. Takes in ballroom routine,
acro-adagio, trick t h rows and
catches, etc.
AU are done with ease, and smil-
ing grace, obviously reflecting the
schooling Dare must have instilled
In them against looking scared, re-
gardless of some of the hefty hur-
dles and hurling. Sometimes the'
catches weren't clean, cither, but
the youngsters took It all in a big
way. Girls look 15-17 and the boys
about ditto, with probably 18 the
top age. All are maturely attired
and there is no trading on obvious
youth which, in contrast, reacts In
Its own favor without emphasis.
This is but one of the many good
showmanly touchej to this nice
little flash act which packs a lot of
terpology into its 13. mins. running
time. Ahel.
4 DELCOS
Casting Act
7 Min's. in Three
Academy, N. Y.
Evidently an old-timer, though
not In the files. Usual double cradle
with a trampoline net, and most of
the usual tricks, including a clean-
cut double, twisters and pirouettes.
Flyers are. a>. man and woman, with
the latter taking her full share, but
not the more Important half.
Man plays for comedy as an in-
offensive pansy, suggested more by
his makeup than his actions. Not
harmful because not too strongly
stressed. ' His wlndup Is about 50
somersaults ' in a- swing, which
makes a good .enough closer. Not
an Important turn, but suffices for
the number one. Chic.
MOONLIGHT REVELS
Dances; Comedy
15 Mins.; Full (Special)
Loew's Orpheum, N. Y.
Title of this offering la a mis-
nomer, unless a staid and only
mildly exciting dance number
against a moonlight drop Is to be
rated as a revel. Six people are
involved, three in straight dancing,
the others in for laugh purposes.
Opening Is a full stage effect, with
special setting of a silvered arch
front and moonlight backdrop. Trio
of two men and a woman — she In a
long-skirted evening gown, they In
mess Jacket evening outfits — do a
combo ballroom - modified" adagio
number. The men are there tor
tossing, which they do gracefully
enough, and attain good effect with
horizontal spinning of the girl In
midair.
Act then comes down to one, with
another couple in evening attire on
for, a brief pantomi ic burlesque of
a ballroom routine. This got over,
as did rough-and-ready woman
comic with phoney vocalizing and
apron antics, where she drapes her-
self on the foots for a comedy song,
using the saxman In thj pit in an
embarrassment bit. Back to full
stage, the original trio do a fast
adagio number, the girl being seml-
strlp, the boys In colorful costumes.
Finale has the five dancers, two
girls and three men, in a brief whirl.
In this the men are in dress suits,
the girls in canary dinner frocks'
and hats to match. Cutout blossom
drops dress the stage.
Act is well dressed and staged,
but lacks the gayety and pace that
Its billing indicates. Either a new
title, or something to tie It together
seems to be need.
TRACy and VINETTE
Now Filming in
CORSICA, SPAIN
DOROTHEA ANTEL
220 West 72na St., New York City
BIrthUny, Everyday, ConTaleHcent
GreeMiis Cards
In Boxed Asaortmcnta, 16 exclusive
and original carda to tbe box, $1.00.
Special discount on largo quantities.
Write for Particulars
PAULINE COOKE
1674 Broadway
rrcsentu
COLLETTE LYONS
This Week (May 24)
r.\I.ACE, NEW YOBK
COOKE & O. L. OZ
SAMMY
PATXI
LEWIS MOORE
THIS WEEK (.MAY 24TII)
FO,\-I,OEW, WASinNCTON, D. C.
Manacomont JOHNNY HYDE
BEATRICE HOWELL
Mimic
& Mins.; One
Loew's Orpheum, N. Y.
Clever In her imitations of vari-
ous Hollywood personalities, Miss
Howell exposes some of their Idl-
osyncracies of speech and at the
same time a liberal area of her own
vertebra, due to an open-back red
evening- gown.
Some of her gags are new and
smart, but she may run afoul of film
fan resentment In some spots, due
to the bitterness she injects Into
broad treatment of favorites. Her
Hepburn bit, with false bangs added
for a grotesque caricature. Is some-
what beyond satire; also her Lionel
Barrymore, while clever in voice and
mannerism, depiction slaps at the
Barrymore dynasty too hard. Her
Garbo follows the same lines of
other kidders of Greta, therefore
anticipated. Her best is a brief
exchange between Kd.na Mae Oliver
and Freddy Bartholomew, from
'Copperfield,' her. copying of the
boy's voice particularly good. She's
pretty rough Ln Barbara Stanwyck.
A little more amiability and good
fellowship in treatment of her sub-
jects win strengthen the appeal of
an otherwise pleasing act.
DOROTHY CROOKER and CO. (5)
Dancing
13 Mins.; Full (Spec!
Orpheum, N. Y.
Dorothy Crooker was caught last
year as a specialist at the Capitol,
New York, registering then in every
respect except that she overstayed
Same fault is found In this nicely-
mounted and dressed flash.
Miss Crookev specializes In con-
trol-kicking, one of the routines
done entirely on one leg, but un
fortunately her type of dancing,
though graceful, is too slow to be
permitted as much as time as Is
given. Entire act would probably
have a better outlook If her solos
were trimmed.
A pair of femme toe dancers, also
control-kickers, a male bucker and
a boy aero dancer, are with her,
Latter i.s okay, the others fair, with
the applause coming accordingly.
Flash closed the flve-acter here
to a moderate hand. Scho.
"You have made a hit and I congratulate you."
CHARLES B. COCHRAN
(Copy of Telegram)
Am Clad I Have Nat Disappointed You
BETTY KEAN
Now Rehearsing for Charles B. Cochran's London Production
ANYTHING GOES*'
Management CHARLES B. COCHRAN
3 PUBLIC ENEMIES
Fisher. Randall and Flatow
Comeciy, Singing
14 MIns.i Orb
Orphaum, N. Y>
This trio's billing leaves them
wide open for almost any kind of a
crack. And what tha viewers will
miss In tho billing they'll most
likely get from the material.
Boys are singing specials and
doing Imitations, most of the latter
hoked, with everything having
quite a small-tlmey flavor. Their
material is unfunny for the most
part, and thev make things tougher
for themselves by injecting double
entendre here and there. Two of
the boys do most of the singing,
the third being a comic of sorts at
the piano.
On. too long In the deucer here,
milking moat of the applause they
received. Bcho.
Saranac Lake
By Happy Benway
UNIT REVIEWS
The yearly May checkup brings
many cures: Laurence McCarthy out
of the san and organized orchestra
now playing at the Brown Bear
nitery; Bert Ford out of lodge, but
win remain in 'Saranac to sap up
the fishing season; Jackie Roberts
goes home to New York; Ruth
Hatch will reside at Montclalr,
N. J.; Maurice Pearson leaving to
vacash at Montlcello, N. T.; Charles
Blobmflcld will Broadway it while
producing a new play, and Louis
Cohen will resume work at the
Warner Bros studio In Brooklyn.
Eddie Ross (Phil and Eddie Ross)
Is showing up so well he Is lean-
ing towards the exercise side of- the
big book.
Jack NlcoU, Jr., former NVA
guest ozoner, selglng at the French
hospital, N. T.; Alma Montague Is
going under an op at the Mercy
hospital, Syracuse.
Carlton Macy (Lydell and Macy)
was a san caller, ogling the lodge
while renewing hellos.
Leo Massimo Is back for a gen-
eral checkup.
Mrs. Minna Morse (Minerva Wal-
lace) Is a new arrival at the lodge.
She was at Liberty, N. Y., before
coming here.
The Hugh Keenes and Arthur
Crouch are New Yorklng for atmos-
phere fof Liberty front pages.
Dr. Immerman, of New York and
Switzerland, is the new house medi-
co, replacing Dr. Rothman, who goes
into New York hospital service.
Frank Craven's 'The First Year"
was presented at the lodge by the
drama dept. of the E. R. B. The
gang sapped It up to a fare-thee-
well. Carlton Macy is the head man
with the show.
Oscar Davis, formerly of the June
Carr unit, Is a new arrival at the
lodge. Boy Is a Columbus, Ohio,
product.
Frisco DeVere anticipating a trip
to the French hospital, N. Y.
Birds are the fad at the lodge
now. When Dr. Pischel makes his
daily rounds it's 'Good morning, how
is your canary?'
Betty Huntington Is making the
grade.
Benway gets a good report, with
exercise and a mess of added pound-
age.
Fred 'Bones' Bachman now gets a
big kick In looking up Chicago time-
tables.
Maud Kinslow Is a new arrival
at the lodge. She was accompanied
by Flossie Penn.
George Harmon, one of the
strictly abed boys, was handed a
surprise visit by his frau.
Garry Sitgreaves moved from the
infirmary to the up department.
The gang up here wants to thank
every artist who took part In the
benefits for the NVA. The broad-
cast was enjoyed up here.
Write to those you know In
Saranac.
Back on Broadway with a New Offering
BETTY
DICK
ADAIR and RICHARDS
with SUNNY RICE
RKO Palace, New York, This Week (May 30)
3 American Acts Sail
For Vaude-Cafes Abroad
Three American acts sailed Fri-
day (24) for London for engage-
ments starting in England In June.
All were set by Dick Henry of the
Curtis & Allen agency.
Sheila Barrett opens June 3 at
the Cafe de Paree, London, for two
weeks, then goes to the Palladium
tor another two weeks, through
Charlie Morrison. Owen McGive-
ney. In his first visit to England, his
home, in years, opens In Glasgow
June 10 for a tour of the General
Theatres circuit.
Endor and Farrell start a double-
date at the Savoy and Berkeley
hotels, London, June 3, for four
weeks. Will play the supper show
at the Savoy and the dinner per-
formance at the Berkeley nightly.
Rhapsody in Rhythm
(ORPHEUM. LINCOLN)
Lincoln, May 26.
Harry Clarks new show, 'Rhap-
sody In Rhythm,' is not as good as
the last ono he put over the Cush-
man circuit about six months ago.
It was 'Penthouse Follies' and was
more of a variety bill. However,
'Rhapsody' has three good acts and
can get by. Chief deterrent is that
segment of the audience which has
a memory will recall that he's using
a second time some of the lesser
features of the first unit.
Opening ^ on Artie Gleason's
Rhythm Cadets, 9-piece band, the
Three Queens of Rhythm, flash act,
terp a little out front. Okay for a
starter. Bernice Jarnot, control
waltzer, follows and has a fair
number. First good act appears at
this juncture with Charlie Riley and
company. Riley is a hand balancer
and has a number of tough tricks,
including a mount to a twenty-foot
rigging for a closer that's a real
sock.
Cropley and Violet, roping duo,
although having been seen here any
number of times, still rate a good
reception on their mi.\ture of barn-
lot adagio. Clearing away, Artie
Gleason, assisted by Julie AUyn,
gets over a band number In which
he uses some half dozen different
instruments for. a novelty out front.
Harry & Billle Clark, military tap,
is just as well out.
Bobby and King, comedy, on last,
really tic the neighbors up with a
few sour gags, but some better when
they never quite jell in attempts at
acrobatics, almost spilling every-
where. Then into the finale. Ro-
sita Royce, local gal who has been
balloon dancing In New York at the
Hollywood Restaurant and home for
a vacash, was on here for an added
draw. Was pulling 'em in, tho.
Unit time is forty-seven minutes.
Barney.
TED FIO-RITO
(COLISEUM, OMAHA)
Omaha, May 25.
Two weeks free time between
close of his engagement at the L.
A. Cocoanut Grove and Ins moving
into the Chi Edgewater Beach was
the opportunity seized by Ted Flo-
Rito toi build into unit proportions
and grab off fourteen dates In the
interim. Shown here at the Ak-
sar-ben Coliseum.
Ork Is the whole show, with, some
regular vaude turns added to round
out the variety of entertainment.
Plan followed is to present only the
revue at the matinees, but to follow
the hour and some minutes of re-
vue with dancing by the customers
at night shows. Mats thus run
something over an hour and thirty
minutes.
Here the plan held for the mats,
but the proposed system of half
hour of revue followed by half hour
of dancing and so on, till revue Is
completed in the eve, gave way to
Idea of shooting all revue at once
and then clearing out the chairs
for dancing. Best plan, too.
It's the musical aggregation that
the patrons come to see and It's
mostly the ork that they get. With
the crew of specialty entertainers
Fio-RIto carrle.s, and added acta
sub-billed as Filmland Frolics, it's
a good vaude show.
Flo-Rlto regulars, including
Muzzy Marcellino, Three Debu-
tantes, Florettes, Ray Hendricks
and Johnny 'Candy' Candldo do the
big share of the specialties and are
okay. Of these 'Candy,' working in
two numbers, one- solo and one
with Muzzy and the Debs, gets the
nod with his vocal bass and so-
prano extremes.
Added to the show are Margaret
Coleson, Cathryn Collins, Jeanne
LaHue, Virginia Lee, Bonnie Lee
Rider, Watkins Twins, I..aRuo
Parker, Liberty Bell Shadwick and
Lorna Wolfe. These make up mostly
a dancing and singing retinue with
some Impersor.ations ' from the
I'arker girl and a novelty number
from Liberty Bell Shadwick,
Smoothest of the lot was Lorna
Wolfe in a clog number, but all are
up to a par. None outshine the ork
and none appear to have the mak-
ings of a single, but in front of
such a musical assemblage it
makes a good show. Abbott lino
of: girls, billed for evening, failed
to appear. Unit is focused on the
leader and the ork and fair enough
with the quality of popular rhythm
they emanate. Line-up of this sort
draws the dancing patrons, and as
it should be. To long for a vaudo
turn, too short for a fuU-lenglli
musical show, so the dancing is the
solution.
Harlem Truce
Competition between the 125th
street Apollo theatre. New York,
and the Hairlem Opera House, both
playing colored vaude, has ended,
their operators, Sydney Cohen and
Leo Brecher, getting together on a
mutual working arrangement.
By its terms, the Harlem Opera
House drops its stage shows for
straight pictures.
let FIRST MUTUAL
HEALTH repoy your
hotpllol eipcnMtl
) 1-4-MONTH Poller
Inivres:
• Seml-prlvatt hospi-
tal room • Nun* *
X-rays • Medications
and Drossinq, etc.
t lot emorgencioa ondang'or Ufa
or health. Rely on cash, not charily, to pojr
hospital bills and the numerous nursing,
surgical, hospital exlros. Unique plAn re-
pays the expenses promptly. Only require-
ments are good health. ■ maximum dge oC
60. Tear out this advertisement and send
with name and address for full details and
opplication form. No groups necdssary.
FIRST MUTUAL HEALTH
INSURANCE CO.
WILMINGTON, DELAWARE
Marcus Loew
BOOKlNGACiENCY
General &Kecutiue Offices
LOEW BUILDING
AN N E X
160 WEST 46^ ST*
BRyant 9-7800 NEW YORK CITY
J. H. LUBIN
aMNESAL MANAOEB
SIDNEV H. PIERMONT
BOOKTNO MANAOKB
h:
o
THKAXRES
1270 SIXTH AVENUE
RADIO CITY NEW YORK
Wednesday, May 29, 1935
VARIETY
Varietv Bills
NEXT WEEK (May 31)
THIS WEEK (May 24)
Nil in connection with bills below inaicate opening day ot
show, whether full or split week
Week of May 27
NEW YORK CITY
raluce (31)
Manncan Tr
Le Paul
Pappy Ezra Z & E
Barry & Wliltlcdso
Adair & nichards
(24)
Eno Tr
Colletto Lyons
Funnyboners
Bert Walton
Danny Daro Co
Academy
:st halt (30-2)
Eno Tr
Frances Llcata
Ross Pierre & S
J & P Mlclion
(One to All)
2d halt (3-6)
Benny Meroft Kev
2d halt (26-29)
Large & Morgner
Tllyou
lat 'half (31-2)
Lew Parker
(Four to till)
CHICAGO
Palace (31)
Noble SIsslo Bd
Buck & Bubbles
Cabin Klda
(24)
Gene Sheldon
J & E Torrence
Gus Arnhelm Bd
Georgle Tapps
CINCINNATI
Palace (24)
Guy Lombardo Ore
DETROIT
Fox (31)
Ina Ray Hutton Bd
Joe Morrison
AI Bernle
OFFICIAL DENTIST TO THE N. V. A.
DR. JULIAN SIEGEL
PARAMOUNT Bt'II.DING
Thl8 Week: Joy Dreman; Harry Brandt
Roy & Evelyn
Johii Fogarty
Mills & Martin
Don Lee & Louise
CoIlNenm
let half (1-4)
Stone & Vernon
(Others to nil)
BROOKLYN
Albee (24)
Jean Dcveraux Co
Le Paul
3 X Sis
Harry Savoy
Mangean Tr
Madl84>n
1st halt (1-2)
Phil Cook
(Four to fill)
(2^)
Sylvia Manon Co
Mary Small
Jack Gwynoe Co
Chaz Chase
Frankle Connors.
MINNEAPOLIS
Orpheum (31)
Case Bros & M
Tito Oulzar
Carl Shaw Co
Johnny Burke
Grace DuFaye Co
(24)
Honey Fam •■
Demarest & Sibley
Chrlstenecns
Mells Kirk & H
Itublnoft
NEW YORK CITY
Capitol (31)
Goo Olsen Ore
Ethel Shutta
Boulevard
let halt (31-S)
Dixon & Pall
Nick Nazaroft
Leona LaMarr Co
Primrose Scamon Co
Sunshine Sammy Or
Orpheum
1st half (31-3)
Ruth Ford
Toyland Rev
(Three to All)
2d halt (4-G)
Merman & B Rev
Grace Daro
Glfford & Pearl
Irving Edwards
Lester Cole Co
Paradise (31)
Ed Lowrey
16 Girls
(Three to nil)
State (31)
Prance & LaPell
Toung Worth & "W
Slegel & Marsh
CooUlo Bowers
Block & Sully
Youthful Rhythms
BROOKLYN
Gates Ave
1st halt (31-3)
2 Volor?
S It's
Glfford & Pearl
Irving Edwards
Lester Cole Co
Metropolitan (31)
WHN Radio Show
Alex Hyde
Fred Sanborn
Bob Howard
3 Heat Waves
MIml Rollins
Buddy Monroe
Valenc (31)
3 Kanes
3 Fonzalls
Betty Boop
Bert Walton
Frances Wills Rev
BALTUIORE
Century (31)
Don Costello Co
White & Curtis
Myrt & Marge
Jackson Irving & R
BOSTON
Orpiieonrt (31)
3 White Flashes
Joseph Martin
Murray & Maddox
3 Swifts
Ted Adair Rev
CLEVELAND
Lnew's (31)
Cab Calloway Ore
JERSEY CITY
Locw'H (31)
Betty Jane Cooper
Lathrbp Bros
Ward Wilson
Uustor Shaver
Geo & Olive
Mills & Martin
NEWARK
State (31)
California Revels
Peggy Calvert Co
Lewis & Mooro
Chas Ahearn Co
WASHINGTON
Fox (31)
Duke Norman Rev
Joan Marsh
Lewis & Ames
Calif Collegians
Paramount
ALBIQIERQUE
Sunshine
2a half (3-6)
Evening on B'way
Jack Randnla 6
Koismans Co
Jay Howard
Togo
Frankle Starr
Ina Scott
BOISE
PInney
1st halt (2-4)
Chicago Follies
Col Ches Davis
Emile & Leone
Zang & Todd
LeRoy & Pals
'Peg' Jones
Frances Stanford
Bobby Bedford
Ginger Stover
Chet Wlleys Co
FARGO
Fargo
2a half (3-6)
Rio Nights
Del Gardo
Luis & Bthelda
The Gascas
Adella & Romero
The Gauchoa
French Sis
Ropers Marimbas
HURON
Horon
Ist half (29-31)
Rio' Nights
Del Gardo
Luis & Ethelda
The Gascas
Adella & Romero
Gauchos
ITrench Sis
Ropers Marimbas
LEWISTON
Liberty
2d halt (3-6)
Champalgne Rev
Elvira Tanzl
George Young
3 Tarrs
3 Tumbleweeds
McNeil Sis
Sid Marlon
Cantu
Millie Darlow
Cavaliers Bd
LINCOLN
Orpheum
1st halt (30-2)
Dlxlana Rev
Dan Fitch
'Cracker' Qulnn
Dixie Spiritual Co
Brady- Sis
Jimmy Cuthrell
Sylvia Hanley
Turk McBee
Harmony Acea
Alice Collins
Trevor Lewis
Russell Lloyd
6 Sj'lvlan Dancers
Ardelle
Carolina C'l'B'ns Bd
LOGAN
Capitol
1st half (6-9)
Paris Nights
6 Tanner Sis
Hal Silver
PoeWee D' Adrian
Alexander & Marie
Carl Thorson
Le Marquise
Yvonne Muzette •
French Legion Bd
OKT'^UIO^IA CITY
Liberty
1st half (1-4)
Footllght Frolics
George Royale
Vanessa
Buster & Verna
Betty Lee
Marlow L'ngd'n & A
Simon Delmar
Forgy Sis
6 Co-Eds
Jimmy Heads Bd
PUF^LO
UptOTvn
Ist half (2-4)
Paris Nights
5 Tanner Sis
PceWeo D'Adrlan
BOSTON
Metropolitan (31)
Donald Novis
Propser & Morat
Jean Doverenux Co
Nash & Fately
BUFFALO
BufTalo (31)
Paul Gerrltz
Sylvia Mannon Co
Carl Kmmys Pets
CHICAGO
Chlcuxo (31)
Carl Free Co
Kay Katya & K
Jarret & Holm
(24)
York & King
Emmit Fromo
4 Eaton Boys
Martin & Martin
Mnrbro (24)
Paul Gorrltz
Ruthle Barnes
Alexander & Santos
Mllf Douglas Co
Ted Cook Bd
Oriental (24)
Fin D'Orsay
Mary Sunde
Howard FIno & H
Loii Duthcrs
Carroll Sis
Mark Fisher
DETROIT
Michigan (31)
Monroe & Grant
12 Aristocrats
York & King
ST. PAUL
Paramount (31)
Sylvia FrooB
EI-IZABETII
Ritz
1st half (1-4)
Sylvia & Clcmcnce
Bryant Raines & X
2d half (2K-30)
WIllianiH & Charles
Chan & H Stone Ilcv
I'llILADKLrillA
Earlo (31)
•It's the Tops' U
Vic Oliver
Bobl Berl Girls
Fetch & DcauviUo
Helen Honan
Largo & Morgner
John Fogarty
(24)
Orotanos
Herman rtyde Co
Molly Picon
nob Ilsil
Hal Silver
Alexander & Marie
Carl Thorson
Le Marquise
Yvonne Muzette
French Legion Bd
SALT LAKE CITY
Victory
1st halt (7-10)
Chicago Follies
Col Ches Davis
Bmlle & Leone
Zang & Todd
Leroy & Pals
Peg' Jones
Frances Stanford
Bobby Bedford
Ginger Stover
Chet Wlleys Co
6IOCX FALLS
StaU
1st half (7-9)
Rhapsody Rhythm
Gleason & Allyn
Bobby & King
Cropley & Violet
Chas Rellly Co
Bernlce Jarneau
H & B Clark
Rhythm Queens
Art C^lcasons Bd
TULSA
lUalto
1st half (6-9)
Dlxlana Rev
Dan Fitch
'Cracker' Qulnn
Dixie Spiritual Co
Brady Sis
Jimmy Cuthrell
Sylvia Hanley
Turk McBea
Harmony Aces
Alice Collins
Trevor Lewis
Russell Lloyd
6 Sylvian Dancers
Ardelle
Carolina Bd
VANCOUVER B. C.
Beacon (31)
Runnin' Wild
Roberta
Sullivan Sis
Davey Jamleson
Johnny Dove Co
Lupe & Lewis
Jackson & Bl'ckw'll
Elsye YoEt
Gene Gorys Bd
WALLACE
Grand
1st half (31-2)
Champalgne Rev
Elvira Tanzl
George Young
3 Tarrs
3 Tumbleweeds
McNeil Sis
Sid Marlon
Cantu
Millie Darlow
Cavaliers Bd
WATERLOO
Paramount
1st halt (30-2)
Rhapsody Rhythm
Gleason & Allyn
Bobby & King
Cropley & Violet
Chas Rellly Co
Bernlce Jarneau
II & B Clark
3 Rhythm Queens
Art Gleasons Bd
2d half (5-8)
Footllght Frollci
George Royalo
Vanessa
Buster & Verno
Betty Lee
Marlow L'ngd'n & A
Simon Delmar
Forgy Sis
6 Co-Eds
Jimmy Reads Bd
WICHITA FALLS
Majestic
1st half (8-10)
Evening on B'way
Rolsmans Co
Jack Randalls S
Togo
Jay Howard
Frankle Starr
Ina Scott
Astnriu D. II,
M & It Nesbitt
Canterbury M. H.
1st half (27-29)
Olrac & Lillian
Garvey & Mac
Id half (30-1)
M & H Nesbitt
Marln.ianos
Dominion
Selma 4
TrncAdero Cab
Hutch
Western Bros
Victor McClure
Olgo
Edwin Lawrence
Esme
Maurice
CHADWELL H'TH
Palace
Leon Cortez Bd
CHELSEA
Palace
Bobby Howell Bd
Cora O'Farrell
Ferrata & Tanla
CLAPTON
Rink
Rich & Galvln
Galliard 3
Keith Wilbur
EAST HAM.
Premier \
Leon Cortez Bd
EDOEWARE BD.
Grand
HoUe Bros
Dave Poole
Campbell & Wise
EDMONTON
Empire
Manley Bros
HOLLOWAY
Marlborough
Jimmy Dey & Alice
3 Edmond Boys
Dudley's Midgets
ISLINGTON
Blue Hall
1st half (27-29)
Marlajanos
M & H Nesbitt
2d half (30-1)
Olrac & Lillian
Garvey & Mac
KILUURN
Grunge
Holla Dro.s
Dave Poole
Campbell *c Wise
LEWISIIAM
Pnlnce
Alfredo Ore
LEYTON
Savoy
Fell & Francis
Michel & Pola
Rhodes & Stephens
LEYTONSTOXE
Rlrrito
Murray Stewart
NEW CROSS
KIncir.a
Bashful Boys
Lillian Burgiss
Strand & Wells
PECKIIAM
Pulnce
Bashful Boys
Lillian Burglss
Strand & Wells
SHEPII'RDS BUSH
Pavilion
Bobby Howell Bd
Cora O'Farrell
Ferruta & Tanla
STAMFORD HILL
Regent
Jimmy Day & Alice
3 Edmund Boys
Dudley's Midgets
STRATFORD
Broadway
Fell & Francis
Michel & Pola
Rhodes & Stephens
STBEATH.4SI
Palace
Rolling Stones
Walllncton Sis
TOOTING
Granada
Rolling Stones
Walllngton Sis
TOTTENHAM
Palace
Rich & Calvin
Gallalrd 3 ,
Keith Wilbur
WALTIIAMSTOW
Granada
Manley Bros
Co as booked
Fanchon & Marco
Provincial
EDINBURGH
Regent
Ist halt (27-29)
De Troy & Lady
Harrison Vlney
2d half (31-1)
Ralphono
Week of May 27
LEITH
Capitol
1st halt (27-29)
Ralphono
2d halt (30-1)
De Troy & Lady
Cabarets
NEW YOBE CITY
NEW YORK CITY
Roxy (31)
Pallenberg's Bears
Joaquin Garay
(Others to nil)
LOS ANGELES
Piu-omount (23)
Rube Wolf Bd
3 Garland Sis
Max Lerner
Franklyn & Warner
Max Ong
PHILADELl'inA
Fox (31)
Armlda
(Others to nil)
Oxford
1st half (30-1)
Buddy Michaels Or
McConnell & More
Emma H Harvey
(Others to All)
WORCJaTEB
Plymouth
1st half (30-1)
Joan Paige
Willie Solar
Stars of Yesterday
Ross & Earle
F & E Carmen
Wells Mack & B
(Others to nil)
2d half (3-6)
5 Blue Eagles
B Wells & 4 Fays
PITTSnUIMlH
Stanley (2t)
Bennv Meroff Co
KEADIXG
Astor
1st half (31-8)
York & Trnccy
RIniac's
(24)
5 Arleys
Mason & Yvonne
Earl Lavcro Co
Gambols of . 1935
WASHINGTON
J'.:nrlo (30)
5 Wonder (Jlrls
Jean Boydell
Paul Draper
Landt 3 & While
(24)
I'.niil Wlilfrmnn Ore
CHICAGO
State Ijike Ciii)
James Evans Co
Francis & Wally
Zelda Santley
Ward Pinkie & T
Rhythm Itedhcads
Rogers & Wynne
DKIROJT
B'uuy-Cnpltol (31)
(trenadlcrs & I/OUlsc
p^ttt't X'. nouirlas
6 l/ucky Boys
Frank LIhuso
Nat Nazarro Jr
KANSAS CITY MO
Tower (31)
Jack CarKon
Pnul Gordon
ClKfoi'd & Marlon
fTwn to nil)
IX)NG UKACH
Strand
2d halt (2(-;6)
Marjones
Jack (iol'lle
Dick & Jean
Jack Joyce
Alexandn.r liros & E
I^S ANGELES
Orpheum UZ)
Zoller & Wilburn
Mayo &■ Carr
Carlton & B:ili
I>arry Blake
Wally Vernon
r).?r''y X' J'.nd'II
Bal Hnsette
Arden & Duncan
Geo Marechal
Millard & Anita
M Ferrl
Oeovlgnettl
Pletro
Barrel ot Fun
Frankle Meadows
Lewis & Dody
May Kennedy
Percy Stoner
Bill's Gar OO'e
Kathryn Parsons
Jos B Howard
Brittwood
Britt Williams
Fred Hudson
Dooley Wilson
Mary Strain
Queenle Gall
Margie Thomas
Freckles Judah
William Gant Ore
Bruno
George Thorne
Angellta I..oya
Fox & Balllster
Ralph Navelle Ore
Cafe St. Denis
Wally Allan
Central Fk. Casino
Rodney McTyCnnan
Pepplno & Roda
Eddie Duchin Ore
Chatham Walk
Mario Dl Polo Ore
Cliatena Sloderne
Kay Cody
Paul Bass Ore
Claremont Inn
Freddie Starr Ore
Club Gaocho
Senorlta Leona
Club New Yorker
Teddy Lynch
Bill Aronaon
Jack Meyer Ore
Club Rlchman
Henry Bergman
Wheeler, M & W
Coenanut Grove
St. Clair & Day
Roy Benson
Honey Gordon
Lloyd Garrett
Ruth Williams
Alyse
Harry Halstead Ore
Coin do Paris
Rcnce E.ftabrook
Jerre Farrar
Harry fc'apro
Arthur CtbUs
Charlie Deal
Connies Inn
Sonny Wnndw Ore
Norman A^lwood
Collins &. Harris
TImmlo & Freddie
Dewey Brown
I'clo Peafhes & D
Teddy Halo
•1 Charloleers
Jl;?.'<aw Jackson
r.ahn & Norman
Alli:e Whitenian
TrlnccHS Orella
Alma Smith
Cotton Club
C C Rev
Mears & Mean
Lcllha Hill
Ophcia & PImlenro
.lohn Ilcnry
Swan & Lea
Lena Horn
Bill Bailey
.Tessle Scott
Dynamite Hooker
Cora La Redd
Coq RoDge
Joe La Porte Oro
CiTstal CInb
Myer Davis Ore
Pedro Vla's Ore
Cdbanacan
Lupe Norlego
Luis & Roslta
Antonio & Juanlta
Cubanens
Dawn Patrol Club
Frank Farrell Ore
Barker Trio
Dorothy Terry
Delmonlco'i
Ted Meza
Jarrow
K & C Joy
Bobby Tracy
Marcella Sharkey
Jerry Baker
Wynn & Wayne
Mike Durso Ore
Deauvllle
Spivy
Kay Skldmore
Frank Farrell Oro
El Chico
Dolores & Candldo
Pedro
Pancho & Roslta
Carmelita
La Monterlta
Emlle de Torre Orr
EI Morocco
Nano Rodrego Bd
Ernie Hoist Ore
Q Toreador
D J Escarplnter Or
Trlnl Varela
Dlnorali Arguden
Marlluz
Ramon Quiroa
R & R De Caro
FIrenze
Sandino & Falrchlld
Dick Mansfield Ore
French Casinu
Lollta Bcnaucnta
Norcnc Carney
Muriel Scabury
Walter Davies
Gloria Gilbert
Maria Desiy
Harold & Lola
Olympe Brndna
Les Manglnis
Lcllmo 3
Karin Zoaka
Drena
Wllman
Dolso
RobertB
Juan
Guinnr
Emilc Borco
nernio Do'.an Ore
Don ^larLfjrn; -Ore
Carl Iloff Ore
Clcn Island' C-.ihlno
Rhythm 3
Doriioy UroB Ore
U'lyw'd Ro.ftiiurant
Gortrude Nlescn
Jack Wfiidron
I'axon .Sis
Ynez I,avall
Gloria Cook
Theodore & Tempi'-
Jonny Wells
Tffry f/iiwl'ir
•Marlon .Mani
Ann Urahuin
Catlu-rlne O'Neal
Archio Blcycr Ore
" Hotel Astor
Jack Bergor Ore
llulel Blltmore
Viiainla Vorrill
I'Mirrnoc & Alvarez
James Keogan
Dick Gasparro Ore
Hold ItncklngliMin
'onscolo Flowerton
lOdouard Fonlanu
Hotel. Commodore
Johnny Johnson '.r
Hotel Delinonico
Julio Gilcsple
.Ylcx I'^ogariy
ilarry Tukcr Ore
llutui Kdlson
M & M Kane
Cegsy Mann
Michael Tree Or""
Hotel Fifth Ave
Miuhcl CpOrner's On
Hotel Gt. Northern
ferdenando Orcb
lintel l«xlngtnn
Wllklns & Meyers
Will Osborne Ore
Hotel Lincoln
Dick Messner Ore
Hotel IfrAlpIn
Jimmy Blake
Barker 3
Frank D.illy Ore
Flessle Osbeck
Hotel Montclnir
Frank Marcy
Ona Leonovltch
Toya Sasabe
DeLtmas
Marti Mlchol Orr
Hotel New Yorker
Clyde Lucas Ore
Linda Lee
Lyn Lucas
Wllklns &: Meyers
Ronnie, Van & K
4 Diplomats
Frank Bcsslnger
Hotel I'nrk Lone
Mai Bergere Ore
Hotel Pcnn.'<ylvnnln
Hal Kemp Ore
Hotel Pierre
■frs. Bobbins, Jr.
Joe Moss Orch.
Hotel riaca
Bmil Coleman Ore
A & F. Demarco
Hotel Rllz-Carlton
Arman Vocsey Ore
Hotel RonscTCU
Bennle Goodman Or
Uernlce Parks
Hotel St. Morltz
Alex Batkln
Sophisticates
Rosalean & Seville
Nate Leipzig
Eric Correa's Ore
Hotel St. Regis
Johnny Green Ore
Marjory Logan
Jimmy Farrell
Hotel Weylln
John Hoysvodt
Rosaleen & Seville
Charlie Wright
Don Richards Ore
Hernandez Bros
House of Lords
Beverly Roberts
Michael Zarln Ore
Jimmy Belly's
3 Riviera Boys
Joan Miller
Louise Sterling
MIdgle Parks
Alma Halsey
Billy Mack
Jean McCauly
Princess .Spattcdelk
Carter & Schauta
Frederico & B'rb'rn
Madeline Hughes
I'darl lli'orrester
Chas Albert Oro
La Rue
Sedano & Swor
Arthur Warren Ore
I.eHCargot d'Or
Earl Moss Ore
Leon & Eddie's
Eddie Davis Ore
Billy Reed
Paul Duke
Ann Haines
Hal Simpson
Lee Gardner
Marden'fl vlera
Kay Picture
Betty Allen
l aron & Blair
Vora Niva
Mona Leslie
John Halo
,Tay Scilrr
r.owo Jlui-no(f &. W
Carroll Hev
Harold Stern Ore
Ctoniez Ore
lat the Capitol, N. Y., newly taken
over by Goklwyn. Maj. Bcives
stralins. Compromise tjave Bowes
the house to the curtain line and
llothafel back of that.
.Monte Kosn
Pianlt .Marino
I'etcr Gallo
.Mnria Uonia
.\lnn IMrls
Ji'an Sargent
Osrar Calvert
Arnold Hawkins
Oono ro.sdlrk Ore
Herrera Ore
Normiuuli
Holen Morgan
.Manya Drigo
Uddlo Klklns Ore
DeHaurte'.s Ens
Old Rnumnnlan
Tnais
Sadie Liuiilis
Jack llirsch
Ruth Wynn
Ronnie de Camp
Ethel Bennett
Colette
Anita Feodorowns
tXbraoha Ore
I'nrufll
Rita Rio
Stanley 2
Frank Mazzone
Blenore Wood
Bernico Lee
Tom Monahan'e Ore
Place Elegnnte
Bill Farrell
Benn Kautf
'I'ommy Mills
Gus Lazaro's Ore
Kninbnw Room
Jack Holland
June Hart
Bay Noble Oro
Savoy-Plots
Hob Grant Ore
Deslys and Clark
Basil Fomeen Ore
Stork Club
Gloria Crofton
Chic Farmer
Gay Adams
Vercelle Sis
Toft Grill
Geo Hall Ore
Lorctta Lee
Tlie Ranch
Harry Hatts
Mary Ann Mercer
Jackie Hnltz
Francis McCoy
Arietta Lacey
Mike Landau's Ore
Tliomiishefsky's
Boris Tliomaskefsy
Keglna Zuckerberg
Sammy Colton
Harry Llttman Ore
Florence Klug
Mme. Charova
Irv Bercowltz
Gertie Suilman
Ches Doherty Rev
Town Cahino
Geo Owens
Armond Valerie
Peggy Strickland
Ray O'Hara
Tokay Best
Eddie Ashman Ore
Sander
Hungarian Rev
Trouvllle
Jimmy Rogers
Sydney Rose
Jim Miller Oro
Versailles
Harry Rlchman
D'lvons
Thelma Leeds
Clemente Ore
Jos Smith Ore
Village Darn
Dick Robertson
Jack Ryon
Olive White
Rich-Colo 3
MacCrea's Ore
Village Nut Club
Jack Fagan
Sheer Bros
Bccbe MnfTet
Alleen Cooke
Val Vestort
Florla Veatoll
Milton Mann Ore
WalAorr-Astorla
Georges & Jalna
.Milton Douglas
Carmen Castillo
Xavler Cugat Orr
Joe Reich man O^c
WIvel
Ruth Barr
Locw's was putting $3,O0O,i;U0 into
Metro. I'urchase price was $4,000,-
000 and the rest production money.
Metro was u-sinff two main titles,
with and witliout 'Marcu.s T..oew
presc-nts.'
Harry Reldicnbach pulled his
pre.ss stunt o£ having "J' It. Zann'
register at aii tiptown hotel and
smuKglo a lion into the apartment.
Papers fell heavy.
Famous Players was working- In
its London studio, using a device
for dispelling fog. Could lift even a
pea-souper 10 feet clear ot the stage.
Done with electric colls and an ex-
haust fan.
Demand for space for Keith and
Orpheum circuits was pushing the
agents out of the Palace theatre.
Music Publishers Protective Assn.
holding meetings to try and cut or
reduce the return privilege. Re-
tailers abused their privilege, It
was declared.
Canslnos, dancers with Bessie
Clayton, left her to start an act of
their own. Had ho reason to regret
decision.
Feeling growing against EnglUh
actor-s in Equity. Kickers wanted
them to take out first papers or else.
One night stands limiting suppMed
stage crew to nine men. If more
needed, company paid in proportion
to Its sharing terms. If the show
took a 75% split, It paid 7B<55> of
the excess wages.
50 YEARS AGO
(From CUpper)
N. Y, pub had a manual on 'Pro-
gressive Euchre, the Increasingly
popular society game.' Coat two
bits.
Clipper commented on the fact
I that of 31 championship ball games
play«cU week of May 7, but four
were won by western teams. Said
It was all wrong.
Bouclcault'8 'The Jilt' got its
premiere In Frisco. Play had a
number of revivals in later years,
Justifying the correspondent's favor-
able opinion. Bouclcault was head-
ling for Australia..
Cole's circus, playing Lexington,
Ky., May 6, encountered a rain eo
heavy It came through the canvas.
I Audience sat under umbrellas
throughout the show, and perform-
ers used them In the dressing tent.
English manager was doing 'Mul-
I doon's Picnic' over there in black-
face, but with Irldh dialect. Play-
ing to good business.
Circuses were playing to around
half capacity on account of poor
general business conditions. Dime
I sideshow was making more money
than the big top. Many tricks had
cut to two bits.
15 YEARS AGO
(From Varibtt and Clipper)
Banks were tightening the purse
strings, viewing with alarm heavy
theatre building with their coin.
Feared a panic In October, which
would hurt values. They kept right
on and shot the works after the
talking pictures hit. And the panic
was in 1929.
Gustave Frohman, who had
beMaiito' & Vtt'ghn I dropped out of the theatre for a
time, was back with a summer snap
using the students of the Lyceum
drama class. Belasco staged.
Frederick B. Warde was hitting
all spots on a trip to the coast. A
trouper told of one pitch where the
[actors dressed in a building next
theatre, had to go out on the street
to the stage entrance. In another
town the theatre was used to breed
pigeons, ne.sts being over the stage.
Georges Carpentler, French ring
champion, was the big name on
Sells-Floto show and taking the
count. No one know him outside
the big towns.
There was a Mexican orch tour-
ing the .States. Called 'typical' in-
stead of 'tipica' as at present.
Famous Player.M (Paramount) had
93 pics, valued at $6,r)00,000, In the
vaults. Full season's product to be
started .Sept. 1.
That pnp price experiment at the
Academy of Music did a header on
Its revival. Show didn't last the
first week out. Salary trouble.
RIstorl made her farewell appear-
ance at the Thalia, .She played In
English and the remainder of the
company in Gorman.
8ol'/.nlck CO. took its advertising
out of lhc M. P. X'jws. because it
didn't like the Itlin reviews. Wll-
Il;im A. Johnson flh'<otlng bade at
.Snlznlck.
riill llosen, of the A;nv?rlcnn So-
ok'ty of Cineniat'i^^rapjicr.", stiivted
'anllaUon for Frr-:cn mention fo:
(:am»r;iinen
Lawrence Bfirrel.t, who had
played Ft. Wnyne to $.irih '81, took
another chnnce. Got the coin this
time.
CoiLina's Spanish-Mexican Wild
Wo.st wa." playing against Cody and ^
I'urver h!iov/.<j. Same Idea, but with
■\ M9X accent. Doing fair biz.
ntheis wnro top money in most
52
VARIETY
LEGITIMATE
Wednesday, May 29, 19.tr»
Impend 46th Street Theatres
Auctioned Off; Shuberts Still In?
The Shuberta may again operate
the Imperial and 46tli Street thea-
tres, N. Y., although tlie houses were
on the auction block last Friday.
Understood the managers have of-
fered to rent both on a four-walls
basis. Both houses were owned by
the Shubert Theatre Corp., but dur-
ing the latter'a receivership the in-
terest and taxes wore unpaid, and
the receivers arranged to pay fixed
charges only If earned from operat-
ing revenue. Similar deal was made
thereafter, but the New York Title
and Trust Co. proceeded to foreclose,
auction resulting.
Both theatres are said to have been
purchased by S. H. Stone, holder of
of the second mortgages. Jack A.
Bothenstein Is the bidder of record.
Possible that others are now in-
terested with Stone In the mort-
gages.
Legal action Involved in the auc-
tioning named the Selection Oper-
ating Corp. as defendant, that cor-
porate entity being the Shubert
company formed after the receiver-
ship was liquidated. Rothensteln
paid $5,000 over the mortgage and
fl::ed charge in each case, bid for the
Imperial being $294,000 and $593,750
for the 46th Street. Amounts due
oil both properties amounted to
$;i72,304.
During the Shubert. receivership
the Imperial was set forth as having
a book value of $1,074,000 and the
4Cth Street was supposed to be
worth $927,290. ^
Equipment of the Manhattan Mu-
sic Hall, originally Hammerstein's,
at 63d street and Broadway, was
^auctioned oft for $5,600, original
costs having, been between $25,000
and $30,000. No indication the
house will reopen as a dinner-show
place. Cost of converting the thea-
tr« totaled around $76,000.
Reviving Tilgrimage
Play,* If Sponsored
Hollywood, May 28.
Hollywood 'Pilgrimage' play is
due for a revival ^ this summer
after being off for two years on
account of the depression, with
Sparks Berry now endeavoring to
Interest civic groups to sponsor the
production and participate in a
ticket subscription drive.
Berry was the former general
manager of the religious play.
EQUITY KEEPS AFTER
L. A. GUILD, 2 PUIIED
Hollywood, May 28.
Warfare between Hollywood The-
atre Guild, currently operating the
Playhouse, and Actors' Equity
popped up again last week. Equity
again ordered members out of the
non -Equity caste of the Guild's
double bill, 'Waitlag for Lefty' and
Till the Day I Die.* Billy Wayne
and Peter Brocco obeyed the ruling
and pulled out.
Hearing is due before Equity's
Council in N. Y. today "(28) on per-
manent ouster from membership of
Lela Bliss, Raymond Bond, Michael
Whalen and Billy Newell, who re-
fused to accept a similar order in
connection with the Guild's initial
presentation, 'Kitty Dooley of
Tlme.s Square.'
'AS THOUSANDS CHEER'
ENDS 36-WEEK TOUR
•As Thousands Cheer' will call it
a season Friday (31), closing in
Rochester, N, Y., at the Masonic
auditorium. Revue, which ran 49
weeks on Broadway, toured 36
•weeks.
When 'Cheer' went to the road
from the Music Box the bookings
extended for about three months
but business was so consistently
strong that the presenter, Sam H,
Harris, who proposed a follow-up
revue, changed his plans. Show
doubled back from the middle west,
then started west. 'Cheer' and the
'Follies' were the only musicals
which toured to the coast this sea
son.
Strength of the show was proven
on the withdrawal from the cast
of its original featured players. One
principal replacement was made
during the Broadway run, Dorothy
Stone taking over Marilyn Miller's
as.signment. Clifton Webb went
out after the Chicago date, with
Helen Broderlck withdrawing later,
illness being the cause in both
oases. Ethel Waters, however, re
mained with 'Cheer' continuously.
LEGIT WHEEL WITH
NEW ORLEANS HUB
New Orleans, May 28.
Organization of the New Orleans
Repartory theatre to bring eight or
moro of the latest Broadway suc-
cesses to the city with Broadway
and, in some instances, original tal
ent. has been completed here.
Plays, according to present plans,
are to be presented here at the rate
of one each month, starting In Sep
tember, and then after each play
has been done here, and rehearsals
started for the next one, it is to be
taken on tour ot nearby cities, in
eluding Eaton Rouge, Shreveport,
Monroe. Lake Charles, Alexandria,
Memphis and Jackson for one and
two-night stands.
A committee will be sent to New
York within the next few days to
complete arrangements for plays
and players.
Officers of the new organization
are Albert Lovcjoy, producing dl-
^rector; Richard Gregory, business
■manager; .Joseph Calamla, promo-
tion director and treasurer, and
Juan Vlllafiana, a.ssocfate dlrertor.
Shubert Open-Air
Det Operettas June 9
Detroit, May 28.
Shubert outdoor operetta season
will .open here at Navln Field,
Tigers ball park, on June 9. Open-
ing attraction will be 'Student
Prince.'
Shuberts are building a portable
stage which will have to be put up
and taken down each night in order
to clear the field for the daytime
ball games.
This Detroit season is the final
outcome of the earlier Shubert
plans for summer seasons In from
eight to 12 midwest key cities.
Gaston Bcll'a Restaurant
Gaston Bell, former legit actor,
is opening a restaurant at Wood-
stock, N. Y., In association with
Harry Chaflln, also formerly of
Broadway. Will be called Bell
wood and cater to the literary and
art colony in that sector.
Harry McRae Webster, stage dl
rector. Is handling the opening.
NRA Reaction
Reaction of show business
to invalidation of the Natlonnl
Industrlol Recovery Act is
covered in detail on pages 1
and 2 of this Issue.
SOCK CUT RATES
AS L i WAKES
Plays on Broadway
Hollywood, May 28.
With six legit theatres open here
this week, the highest number in
the past three years, legit operators
win concentrate on elimination of
cut rate and service passes. Only
one production, 'Chickens Come
Home,' at the Mayan, using throw-
away ducats. Other five will stick
to established scale.
Cut rating and throwpiways have
been the main drawback to legiti-
mate production here for several
yeai's. Only one house, Henry
Duffy's El Capltan, has been a hold-
out against papering. AU local op-
erators feel that if the pass system
a killed for the next two months,
public will realize that attractions
of merit 'can be bought only for reg-
ular admission scales.
A number of times the Los An-
geles cut rating has been brought
to the attention of the Code author-
ties but each time It was" given a
hearing^ buck passing has kept It
tabled. Henry Dufty took his com-
plaint to Washington but got no-
where.
Seven Keys to Baldpate
(PLAYERS CLUB)
Mi'loiliutnatlr farce lovlved nl Itio Na-
lloniil by PInyers Club; Gooiso M.
Cnhi'.n'a (lianiiitlziitlon of '• Earl Den-
JJiKKcrs book: unnouncod tor oiia week;
orioncd Mondny (27); staged by Sam
I'^orrcst : lop.
JCIlJuli (julmby FriiiicU Conlan
MrH. Qulmby Jotephine Hull
William ilullowell Magett
George M. Coimn
.Fohn IU;lnd..^ Ernest Glciidlnning
.Mary Norton ..Zltii Jolmnn
MrH. Rhodes Ircno nicli
l*eter8 JameH T. Powers
Myia Tliornhlll Rutli Weston
IjOu Max Ben Lacklnnd
.Ilm Cftrgun Edward McNnmara
Thomas Hayden Georse Christie
.riBKs Kennedy , Janiei KIrkwood
First. Policeman Poi-cy Moore
Second Policeman Allen Bolnno
Hal Bentloy ; Walter Hampden
NE€RO TROUPE DROPS
OUT, ANOTHER TO TRY
Shepard Traube and Mack Hll-
llard's venture into New York's
Negro section with the Harlem
Players, revival stock troupe,
proved a poor paying proposition.
Backers backed out Sunday night
(26), with the wrong side of the
ledger indelibly filled.
Troupe had been struggling along
for- two weeks. First presentation
was 'Sailors, Beware' and Incumbent
when folding was 'Front Page.' Con-
templated exhumation of 'Rain' has
been abandoned.
Another troupe will now attempt
to arouse Harlemites from their
lethargy with an authentically
Negro theatre. Negro Peoples The-
atre will bow In June 1 with Clif-
ford Odeta' 'Waiting for Lefty' at
the Rockland Palace. Plans for
follow up are not definite, awaiting
verdict on the first try.
SHUBEBTS' PLAT BUT
Hollywood, May 28.
Shuberts have .purchased play
adaptation of Clalra Spencer's novel,
'Gallows Orchard,' by Noel Pierce,
Fox contract, skeding ' It for sum-
mer tryout In the east August 19.
Aimed for Broadway.
Bamiister Skeds 2 Plays, 10,000
Radio-Hyped Hens for Production
Broadway hailed this play 22
years ago as adroitly conceived,
with a plot cunningly hidden from
the audience. It was the first show
of its type presented in two acts,
plus a prolog and epilog. That pro-
voked no little discussion among the
critics and 'Baldpate' was a big hit.
At the National, the PlaJ^ers re-
vive it for the benefit of the club
and, as with their other annual pre-
sentations, the cast Is studded with
stage names. In the lead is George
M. Cohan, who dramatized the
original story.
There was a speech before the
show by Otis Slclnner who told the
first nlghters something about the
■Players.
Premiere performance seemed too
.slow. That may have been because
It was the first night. Cohan is
appearing in the part originated by
the late Wallace Eddinger and it
keeps him on stage virtually
throughout. That alone is . enough
to pretty well ensure capacity busi-
ness during the week.
There are bound to be compari-
sons hetween the present players
and the original cast. Ruth Weston
appears as the adventuress, a part
that brought Gall Kane much atten-
tion. The hell line opening night
fell flat, whereas in the original it
was a sure-flre laugh. Perhaps the
term Is too mild for these days.
Joseph Allen played the amus-
ing hermit in the original. Part now
being handled by James T. Powers,
always present in the club's annuals.
Powers lugs in a Scotch accent
for no apparent reason. There
probably won't be any disagree-
ment about Zlta Johann's Mary as
against the original of Margaret
Greene. Walter Hampden appears
near the close as the owner of
Baldpate Inn.
Story within a story seems Just
as interesting as ever and should
prove so to the present generation.
Author betting a friend Ave G's that
he will write a novel within 24
hours and going to the closed moun-
tain resort hotel in the middle of
winter for seclusion, was one ot Earl
Derr Bigger^' best story ideas.
Supposed to be a single key to the
place but It develops that there are
six others — until the disclosure, a
twist that probably counted heavily
in the play's registering.
Club have heretofore chosen
old plays for this benefit showing.
'Baldpate' is modern in comparison,
Whether it will be continued for
more than the announced week has
not been settled. Cohan , dispensed
with royalties but If the show con-
tinues, as was the case last year,
when 'Uncle Tom's Cabin' made
something of a run to real coin,
that Item would probably be re-
garded as payable. Likewise, If
'Baldpate' goes further, the matter
of some sort of compensation to the
cast would also have to be arranged.
liee.
Dayton, O., May 28..
Two plays and 10,000 hens arc
scheduled for production this year
by Harry Bannister, former hus-
band of Ann Harding. He is so en-
thusiastic over his project for pro-
ducing vitamin eggs with hens in-
fluenced by air-conditioned coops
and a diet i ' radio music, that he
will forego repetition of 'The
Drunkard' In New York this sum-
mer.
Bannister stopped off here to con-
sult with Mrs. Leah Welt. " Is part-
ner In 'The Drunkard.' She also
will be associated with him i; fall
production in New York of 'The Girl
Who Took the Wrong Turning,'
English meller of 'Drunkard' vint-
age, and 'Atoms,' new one by Gilda
"\'are3l.
While here, Bannister placed an
order for chicks with a large poul-
try outfit, stating he will start a
farm at Stewartsville, N. J., with 2,-
500 which he expects to multiply
into 10,000 within a year. Coops
win be radio-equipped, he says, to
orientate the hens to a single type
of noise, thus leveling their nerves
and liiducing productivity froni 200
to ^00 o.iT.irs per hen per year.
Shot in Arm for ^Drunkard'
As L. A. 2nd Year Ending
Los Angeles, May 2^.
Hitting the billboards for Urst
time during Its 100 weeks run to
date at the Theatre Mart, "The
Drunkard,' now being advertised as
in final weeks, although manage-
ment feels sure oldtlme meller will
stick beyond two-year mark.
'Drunkard' oontinues to play to
mobs nightly at $1.66 and )1.10.
ENGAGEMENTS
Jamea Rennle, Bruce MacFarlane,
Lee Patrick, Sally Phlpps, Albert H.
Van Dekker, Calvin Thomas, James
Spottswood, Alfred Koppeler, Ed-
ward Reddlngr, Joe Garry, Nick Joy,
Beatrice Swanson, Beverley Parker,
William David, Tom Morrison,
Horace MaoMahan, and Charles
Commarado, 'Knock om Wood'
(complete oast).
Weather Permitting
Comedy In three acts presented at the
Mosque, N. T., May 23, '86, by Edward
Sargent Brown; written and Dtas«d by
same: $2.TS top.
Frederick Matthew Smith
Beevera Harold DeBecker
Virginia..,.. Viola Frayn*
Josephine Ruth Holden
Tony L«n DoyU
Oscar Marcel Roaseau
Miss Hill Marlorle Dalton
Perhaps "Weather Permitting'
seemed funny in script. It was un-
productive of laughter at the pre-
miere. It was taken off two nlghta
later (Saturday).
Idea of & girl growing romantic
when it rains is alright, but the
heroine of the play Is plenty
screwy, while the other characters
are relatively nuts for standing for
her nonsense. Edward Sargent
Brown authored the play, directed
it and also presented it. That's a
three-ply Job seldom successfully
worked out.
Virginia comes In out of the rain
into Frederick's apartment. Why
and how doesn't come out very
clearly until later In the play. She
is a hero-worshipper and has scrap-
books with clippings of three men
whom she selected for special at-
tention. Freddie Is supposed to be
a classy polo player and at the mo-
ment has a date '.with hia fiancee.
While waiting for her clothes to
dry Vlrgle gets into the loudest pa
jamas possible and si.nrls to wovK
on Fred.
The pajamas hapyjen to belong td
Tony Howard, a pretty touRh guy
who says he's fiuts about the girl
Having tailed lu-r, he also comes to
tlie apartment and there is u senii-
quarrel. In the end Vlrgle Is col-
lected by her auntie. Again slie is
disappointed for her expected af
fair with Freddie never comes ofi-
same went for .a visit to Howard on
a previous rainy week-end. Bui
she has one more guy to pull lu r
stuff on — a fellow natned Hcmliitc •
way, an aviator.
Author depended on epigrams Id
lighten his play, those bits of wit
coming in dialog between Freddie
and his valet, Beevers, But the
quips fall flat and inost of the char-
acters, with the possible exTieptioii
of Tony, do not seem real. /bee.
PLAYS OUT OF TOWN
Carroll Sketch Book
Philadelphia, May 25.
Plenty of work has been done on
this revue since Its opening at thti
Fori-est theatre hero, when it ran
until about 1 o'clock. And plenty of
work was necessary. As caught
Saturday matinee, it "was evident
that the work had heen well ex-
pended and shrewdly applied. Mat-
inee curtain dropped at 5:15, which
gives an Idea ot the pruning.
Critics here, as a whole, liked the
show, but several objected to the
lack of comedy. Maybe the length
of the show at the opening obscured
the laughs. At any rate, as now
shaped, this second Sketch Book
has more laughs than many of its
kind. In fact, it has a couple of
sketches of the excrutlatlngly funny
variety and even S.-'.urday's handful
of people (about a tenth of a house)
largely femnie. howled. Hand tht^
bouquet for that to Ken Murray,
who easily walks away with top
honors.
Phllly hasn't known this young
fellow so very well, but will here-
after. He's funny on all appear-
ances, but crashes through with
particular effect In a sketch show-
ing him as a radio man planning a
program for Martha Washington, in
a howling poker game in which he
plays Buffalo BUI and his opponents
are Gen sral Custer, Diamond Jim
Brady and a Mexican; in a 'Gates
of Heaven' skit in which he por-
trays Peter, and in a number In
which he appea.-s as P. T. Barnum'a
press agent. All four are plenty
blue, but they all have what sum-
mer revues need, speed and laughs.
On the other hand, the Ritz Bros,
are very unfortunate in their ma-
terial. As is they don't mean
a thing to the show, although It's
not their fault. A roughface musical
travesty called 'Grand Uproar' has
a few giggles, but the Utah (Mor-
mon) sketch Is both unnecessarily
rough and surprisingly unamuslnff.
Their first appearance Is as th*
three soldiers o. the 'Spirit of '76,'
and that, too, is flat. Two choices
remain for Carroll and hlg aides —
either give 'em material or drop
'em. (Ritz Trio leaves show Satui-
day (1), prior to N. Y. opening.)
Revue starts off with a more or
less pretentious thread of plot. That,
while novel, the idea of having the
show- 'the history of these United
States aa seen through the eyes of
an Earl Carroll girl,' doesn't quite
Jell. As a matter of fact, at present
the historical business has been
thrown in the ashcan pretty con-
sistently after the first act.
The Washington sketch la going
to cause plenty of head-shaking be-
cause the wife, although programed
as Martha Wgiishlngton, Is made up
and played as Eleanor Roosevelt,
and Sibyl Bowan does a biting Job
with her caricature. Later there
Is a sketch presenting Hoover and
Al Smith, who listen to a radio
talk by Roosevelt, (who doesn't ap-
pear) and the President gets some
razzing, although not venomous.
Miss Bowan is another of the
show's outstanders. in addition to
her Mrs. Roosevelt imitation, she
does Garbo and Dietrich in somo
scrambled historical episodes, Mae
West in the 'Gates of Heaven* .sketch
and, best of all, a study of Bee Llllie
as a girl who came over on the
Mayflower. This Is one of the bluest
of the show's offerings, but a yell.
Of dancing there Is a great deal;
of some kinds too much. In the
latter category must be put the
interpretative affairs, which are al-
together too long. Jessie Draper and
Matt Duffln have two or three cork-
ing dance duos and Jane Moore and
Billy Ravel ditto. They ar* blKh-
(Contlnued on page 64)
'Preface' for N. Y. Museum
Hollywood, May IS.
'Preface to Lovk,' whlob had *
three week run itfhen done here by
Yale Producers at a looal mldgle,
gats a summer tryout by Playshop
BTOup In If. T. at the Roerlck Mu-
seum on Riverside Drive.
Authored by Lafrrence Pohle aivi
Thomas Ahsarn.
Wednesday, May 29, 1935
LEGITIMATE
VARIETY 53
t
EQUITY NIXES SUNDAYS
Pay for Rehearsal Period Set
For Next Season; Equity Council
Decides Favorably Despite Mgrs.
Actors will receive pay for re-
hearsals next season. That was
virtually decided on Friday (24),
when Equity's Council met in a spe-
cial session to consider the issue.
Any thought of rehearsal pay has
been opposed by manaeers thus far,
but regardless of recently expressed
opposition some producers are
known to have changed their view-
point. These showmen concede the
point that moderately salaried play-
ers are entitled to sustenance coin
during rehearsals. It has been es-
timated that the cost of such pay-
ments would not materially add t6
the cost of production, except pos-
sibly for musicals.
Rehearsal pay is one of the issues
raised by the younger group- in
Equity, known as the Actors Forum.
At first the conservative element in
Equity was not enthusiastic about
It, on the ground It might tend to
discourage production. That atti-
tude was switched when It was
proven that average actors worked
80 few weeks during a season that
it has been virtually Impossible for
them to exist without other earn-
ings.
Another angle is that necessity
for engagements has virtually
forced actors to accept salaries
much lower than they were able to
command in other seasons.
Plan for sustenance payments has
not been fully worked out by the
Council. There is divided opinion
as to the amount of rehearsal coin
and at what salary level such pay-
ments are to apply. Further dis-
cussion has been set for June 11.
Next week's session will be mostly
for the induction of the new Coun-
cil members named yesterday and
the next meeting Is two weeks off.
Council going on a summer sched-
ule.
For that reason rehearsal pay
was not discussed at yesterday's
gieneral membership meeting. Chair
had previously decided it out of or-
der because still In Council and as
that body governs Equity members
are not entitled to handle the issue
until finally disposed of there.
In the absenee of a basic agree-
ment between actors and managers.
Equity Is in the position to make it
mandatory for producers to pay the
lesser players during rehearsals.
However; Equity huddled with the
managers to get their ideas on the
matter, with the result that the lat-
ter turned thumbs down.
MERMAN LEAVING FOR
H'WOOD; 'GOES' STICKS
'Anything Goes,' Broadway's top
musical, is set for the summer at
the Alvln. Ethel Merman will leave
the cast July 13 under a picture
commitment to Samuel Goldwyn,
but Victor Moore and William Gax-
ton, other two featured players, will
remain indef.
Successor to Miss Merman has
not been chosen, Vinton Freedley,
show's producer, waiting for the
return of Colo Porter, who com-
pletes a world cruise with Moss
Hart Friday (31). Duo completed a
musical in which Freedley will star
Eddio Cantor in the fall.
Norma Terris Is mentioned as a
possibility for the Meiman part.
Kmger Sticks in 'Accent'
Hollywood, May 28.
His MG washup allows Otto
Kruger to continue in legit run of
'Accent on Youth,' which has an-
other week at .he El Capitan and
minimum of two weeks in San Fran-
cisco. Player is In on a salary-per-
centage deal,
Novis Flies for 'Jumbo'
Hollywood, May 28.
Donald Novls planed east yester-
• day (Monday) to go Into Billy
Rotie's 'Jumbo.'
Many Girls — No Boys
Larry Anhalt, conducting a
summer theatre at Saybrook,
Conn., sent word to New York
drama editors that he wants a
leading man, adding that the
'market' Is overstocked with
Ingenues.
Anholt has asked each scribe
to name the most promising
young player who has ap-
peared on Broadway this sea-
son.
ACTORS' FORUM
EXPLAINS
ITS VIEWS
Equity's younger group, the Ac-
tore Forum, In a pre-election meet-
ing last Friday (24) sought to Jus-
tify Its naming of an opposition
ticket and derided the alleged 'yes
men' In Equity's Council. Session
was enlivened by speeches In which
the progressive group and regulars
spoke their minds.
It was declared that there would
have been no opposition ticket
sponsored by the Forum If the nom-
inating committee had accepted
some of the candidates for Council
suggested at the last quarterly
meeting.
All candidates on both tickets
were Invited to attend. Most of
those on the opposition card were
on hand and made addresses. Leo
Curley, Maida Reade and Edward
Fielding of the regular ticket rose.
In each Instance they declared
themselves as having Independent
opinions and denied the yes-man
rating.
George Heller, elected to the
Council last year, Sam JalTe and J.
Edward Bromberg of the Indie
ticket, were the principal speakers.
Heller made it clear he is not among
the yes-men and named others who
did not 'conform' with the domi-
nating- officers of Equity.
Speakers charged the Equity ad-
ministration with being paternal-
istic, claiming It failed to keep In
touch with the average actor and
that It erred in permitting a gap
to exist between Its own organiza-
tion and the other stage unions. It
was further claimed that Equity's
leaders should not have permitted
the gap between the stagehands'
.and musicians' unions to have wid-
ened over the Sunday legit show
Rltuatlon.
CHI EQUin OFFICE
CLOSED FOR SUMMER
Chicago, May 28.
Actors Equity is closing its local
office for the summer months, June,
July and August. Will probably
reopen early in September, if bu.si-
ness perks. If business in the mid-
west remains off the ofllce will slay
closed.
This does not mean that Equity
is doing away with representation
here. Frank Dare, who has been
In charge of Equity here foi' years,
will continue as the Equity rep
locally but will operate out of hi.s
own home In order to cut down on
expense.
While the ofTlce le closed Dan;
will nip down to St. Louis for hl.s
annual Equity negotiations with
local Municipal Opera. From there
he head.s to the coast on Kfn(T:U
busines.s In Los Angele.M. Will bo
back In Chi by the middle of July
DIVIOED m AT
HI
Half Against Sabbath Per-
formances, Other Half
Vote Okay with Two-
Eighth Wage Proviso —
Forum Loses in Election
ONLY 10 PRO VOTES
Count of votes cast yesterday at
Equity's annual meeting Monday
(27) Indicated that the actors won't
go for Sunday legit on Broadway,
Bulk of the votes were evenly
divided on two of four propositions,
half being for flat refusal to play
and the other half being for Sun-
days on the condition that actors
and chorus receive two-eights salary
for that performance.
It was an advisory vote and be-
cause of the division the Council
will doubtless place Sundays before
the full membership by referendum.
However, even If It is voted that
SundayF are okay provided extra
compensation Is paid, showmen
concede that will virtually void the
new sabbath laws passed in Albany;
That viewpoint Is based on the fact
that Sunday performances would be
expected to help the weaker shows,
which naturally would be unable
to carry the Impost of double pay
to the players, not counting prob-
able similar extra wages to stage
hands.
During the meeting it was nip and
tuck between those opposed to Sun-
days and those willing to play it
paid extra coin. That was borne
out by the count, which was 152 for
refusal and exactly the same num-
ber for Sundays If paid extra. Only
10 votes were cast for full ac-
ceptance without qualification and
36 votes to try Fundays for one
year.
Little Voting
Total of 350 votes cast on the
Sunday Issue was considerably less
than the vote for new members of
the Council, which totaled 748 bal-
lots. Difference was explained by
the mall vote on the slate, while
some members present failed to
vote knowing that Sundays would
(Continued on page 68)
MORE RADICAL
PUYS ON WAY
During the past season there have
been half a dozen so-called propa-
ganda scripts with more or less of a
radical or political trend produced.
Next season It Is expected that
double that number will reach the
boards, mostly presented by actor
groups.
Most recent arrival of that type
of show Is 'Parade,' presented by
the TfieatrjB Guild, a commercial
nanagemcnt. Other plays of similar
rating were 'Stevedore,' 'Sailors of
Cattaro' and 'Black Pit,' presented
by the Theatre Union at the Civic
Rep theatre, 14th street. Group
Theatre's most radical move was
the presentation of two one-act
plays, 'Waiting for Lefty' and 'Till
the Day I Die.' 'Lefty' has al.so boon
staged by In many cities throuph
the country.
Next season the Theatre Union
v,-lll prccent 'Strike Song' as' a
starter. Group is considering
'Marching Song* and 'Paradise Lo.st.'.
'Let Freedom Ring,' considered for
production several times, will be put
on by Its author, Albert Ecln.
Newly formed Theatre Alliance,
In seeking subscription support, an-
nounced Itself as a repertory group
v/hich will specialize on revlvalK.
IJow.ever, the Alliance has Kovoral
now scripts with radical angles.
Gov t Coin for Revival of Road
Seen Likely; Even with NRA
Out, Some Legit Board May Stick
Modest Author
Show moving before It
opened on Broadway Is a
claimed 'first time' for 'Knock
on Wood.' Slated for the Shu-
bert, where a paid preview was
given Saturday night (25), but
premiered at the Cort.
Author thought the Shubert
too big.
'HOOK-UP' TOUR
FOR VAUDE
AND LEGIT
Although 'The Hook-Up' was
withdrawn Saturday (25) from the
Cort, N. Y., after two and one-half
weeks. It Is slated to survive else-
where on a novel plan. Proposed to
revise the Jack Lait-Stephen Gross
satire so that It can be presented
both as a vaudc unit and a legit at-
traction.
Show's punch was a radio studio
marriage. That scene with some
revision is to be offered vaudeville
and picture house bookers. Plan is
to play It as a unit from New York
to Chicago, there to be presented
as a legit show, again tour as a
unit, and, when arrived on the
Coast, revert to legit for the third
time.
Harris Hitting B'way
With HVood BankroU
Plus Authoring Idea
Hollywood, May 28.
Jed Harris Is not counting those
Ave months he spent here wasted.
Although his brief presence on the
scene failed to develop any picture
Jobs to his liking he'll salvage some-
thing from his sojourn.
For instance there's those con-
tacts' he made with film execs which
are said to have provided what it
takes to get along on Broadway
with a budding opus.
Then there's that urge to siiulggle
his experiences among the colonists,
which besets all visiting firemen,
cropping out and best of all a place
to put It. Sateyepost will get the
yarn, Harris states, covering Holly-
wood's high and low spots, his
meetings with the great and some-
thing about those parties which
have given the L.A. suburb some-
what of a Babyloni.s'-^c reputation.
He pulled out Thur.sday (23) for
New York.
REINHARDT PRODUGNG
'12TH NIGHT' ON COAST
Hollywood. .May 28.
Max Hclnhardl will produce
.Sliakespc-are's 'Twelfth Night' In
Hollywood Bowl this summer. Starts
casting this week.
Opening date still indcnnlte.
Schildkraut's Play
Jo.seph Schlldkraut, currently on
iho Coast, has bought American
screen and .stage right to 'Tomor-
row Is a Holiday,' play, by Leo Pe-
ruta and Hans Adler. Intends tak-
ing tho lead when play goes Into
production under his own au.splces
In the fall.
At present. owing In
Vienna.
Chances of legits receiving gov-
ernment finance to aid in reviving
tho road looked up last week follow-
ing two huddles by representatives
o! all fields encompassed within the
Code Authority. A program of re-
generation was outlined. While no
figures were announced as to how
much coin was expected the amount
was reported between $3,000,000 and
$5,000,000.
Expectation of FERA or RFC ap-
propriation is based on the reputed
views of Washington bureau chiefs,
said to favor succoring show biasl-
ness. In some form, such aid Is ex-
pected to be approved, but that
depends on an acceptable plan.
Proposal set forth last week by
Frank Glllmore Is said to have been
drawn up by Philip Wittenberg.
There would be three production
centers — New York, Chicago and
Los Angeles. Plan calls for the for-
mation of a board which would
guarantee a minimum of 30 weeks'
each year to. all theatres which en-
ter into leasehold arrangements
with the control board.
Security
Security In the form of a deben-
ture bond would then be offered to
the RFC, which would be expected-
to advance the money required to
produce and tour shows and to bol-
ster those attractions on the road
which might be operating in the
red.
Board alms to produce 50 or more
shows each season, or have that
many companies operating as stock
or otherwl.se. A sinking fund Is
proposed for such shows which run
into bad box office going. One angle
Is to .Support the sinking fund from
profits of other attractions. In the
interim it Is hoped to secure Im-
mediate relief funds to aid unem-
ployment.
Regardless of the U. S. Supreme
court having ruled out the NRA,
tho FERA Is supported by the
$4,000,000,000 congressional grant.
Whether the legit code remains as
Is or Is eliminated, some body or
board akin to the Code Authority
is expected to continue functioning
for the betterment of show business.
CA has named a committee to sub-
mit Its plan to Washington: Wil-
liam A. Brady, Brock Pemberton,
Marcus Helman, GiUmore and Wit-
tenberg.
Plan outlined calls for a four-
way organization consisting of pro-
ducers, theatre owners (N. Y. and
elsewhere) and talent (actors, stage
hands, musicians, scenic artists,
etc.) and government representa-
tives. Each of the three show
groups would have five representa-
tives on tho board and the govern-
ment 10.
STOLTZ OPEREHA SET
FOR ST. LOUIS START
St. Louis, May 28.
Robert .Stolt:!, who wrote the
music for 'Two Hearts- in Waltz
Time," will bo represented In the'
repertory of the Municipal Opera
season this year. His 'Beloved
Roguo" win bo seen In Forest Park
during the week of July 22.
This Is the first of Stoltz's works
to be seen on the stage In this counj
try.
More Drammer
fiyracuso, N. Y., May 28.
.Syracuse University summer
school will place greater emphasis
upon the drama this year.
Walter I'rlchard Eaton, of Yal»
.School of Drama, and Barrett H.
Cl.Trlt, Kugpno O'Neill's biogrnpher,
;itn being added to the faculty.
54
•VARtETr'9* LONDON OFFICB,
n St. Mnrtln'B VlMit, Trafnlcnr flqiinrs
FOREIGN SHOW NEWS
Telepliuns Temple Bar SOll-SOIt
Cuble Address : VAKIETY, LONDON
Actor's Charges Against Comedie
Francaise Lead to Move for Reorg.
Paris, May 19.
Roaring movement for reform of
the Comedie Francaise in order to
save Its life has resulted from the
icorching: report read by actor An-
dre Ba'^que at the annual meeting
of Cc/aedie.
Since Bacque let go, the Comedie
has been pulling one of its best
tempests, with reverberations in
political and artistic circles all over
Paris. Bacque has been condemned
as a red and praised as a reformer,
and so much noise has been made
that it seems possible something ac-
tually will be done about modern-
izing the theatre that Moliere
founded.
Contrary to precedent, Bacque's
report has been published. He said
the Comedie was sinking because
the shows it puts on, in addition to
the great French classics which will
always live, are just plain no good.
They are old-fashioned plays, he
said, which have value today,
and which are merely kept on be-
cause they once were successful,
because actors like the parts they
provide, because the Comedie wants
to pay' a few centimes in royalties
to the author or his heirs, or just
because it's the tradition to keep on
playing them.
Rush of Plays
Result of this statement was a
rush of new authors to submit plays
to the Comedie. Reading commit-
tee is now swamped.
If the Comedie does not go out
and get something n^w, Bacque
eaid, it will pass out. Its recent de-
clining grosses indicate that the/
passing out is now under way, he
claimed.
Chief counter-attacker of Bacque
lar Henri Bernstein, playwright, who
accu.<;es the actor of being just a
knocker-downer. With the Soclete
des Auteurs (local Authors' Guild)
Bernstein took up the cudgels In
favor of the playwrights now being
performed by the Comedie,
But counter-counter attacks fol-
lowed by Jean Tonnel and Rene
Alexandre, other actors. Discus-
sion broadened to Include criticism
in general of the way the Comedie
la run and behavior of Its actor-
members.
Meanwhile Emlle Fabre, director
of the Comedie, is under Are. In his
defense, it's pointed out that five
years ago he proposed a drastic re-
form program, but was voted down.
PARIS "fflEATRE
STRIKE SET
MAY 30TH
Elaborate Show for
French Charity Fete
Paris, May 20.
'Little White Beds' charity ball,
always the high spot of the Paris
season, promises to be bigger than
ever this year. Leon Ballby, news-
paper proprietor who promoted the
ball when he owned the Intran-
sigeant and continues as boss o£
Le Jour, has taken over the Cercle
Interallle for June 4, night of the
ball, and is installing a big tent
over the tops of the giant trees In
the garden. ,
He's constructing a theatre to
seat 2,000, using the balcony of the
clubhouse as his gallery. Maurice
Chevalier on tour with a vaude
troupe, win fly to Paris to play that
night. Serge Lifar, Opera ballet,
chief, will bo. another performer,
and show will open and close with
Francis A. Mangan girl numbers.
Record
London, May 19.
'Co-Optimists,' revival at the
Palace which lasted only 10
days, created a record.
Entire stalls section on clos-
ing night, with the exception
of 12 seats, was occupied, with
not one seat paid for.
THREE OF SIX
NEW LONDON
PLAYS OKE
PRINCE EDWARD
LONDON'S 1ST
CABARET-TH.
Paris, May 19.
Commlltce of theatre managers
has called on Marc Chevalier,, ex-
ecutive assistant of Premier Flah-
dln. In an attempt to find out what
the government is going to do to
rush tax reform through the Cham-
ber of Deputies and prevent the
threatened film-leglt general strike
on May 30. Flandin, still In bed
alnce his auto accident, couldn't see
them himself.
Chevalier told the showmen that
the chamber would get the , tax. re-
duction bill as soon as it reassem-
bled. May 28, but ceremonies and
committee meetings would prevent
Immediate action, and blU couldn't
possibly com© up on the floor before
the day set for the strike. There-
fore, asked the theatres to bold oft
a while and give parliament a
break.
Showmen refused to commit
Jhemselves. Leaders of the delega-
tfon are Max Maurey for legit and
Charles Delac for cinema.
London, May 28.
'This Desirable Residence, a new
play at the Embassy "Monday (27)
is an interesting piece of theatre,
although it la not quite up to the
west End standard.
'Gay Divorcee' at the Gaiety
Thursday (23) is well cast and well
produced. Musical comedy has
more than ordinary merit and looks
likely to click.
Ernst Toller's 'Draw the Fires,'
translated by Edward Crankshaw,
was given a Sunday night perform-
ance at the Cambridge May 12.
Originally produced in Berlin, piece
has now been hanned in Germany.
Reception was favorable.
Seymour Hicks rnade his own
stage adaptation of 'The Miracle
Man.' He is also the star, the pro-
ducer and the manager. He pre-
sented it for the flrst time at the
Victoria Palace, May 13, and had a
glorious time. But before the eve-
ning was over he had a heada.chc,
and In his curtain speech he admit-
ted It.
Westminster theatre repertory
company presented a three weeks'
season of 'Othello,' May 14, with
Wilfred Walter giving a powerful
reading of the title role. Most praise
goes to the lago of Anthony Ire-
land, whose only fault appears to
be that he is too modern. This is
hia first Shakespearean role. Taste-
ful settings, and a smooth-running
production.
'Gay Masquerade,' another 'Ruri-
tanlan' musical, descended upon the
,town at- the Princess theatre. May
14, and closed May IC.
London, May 28.
A. E. Stone, in association with
Arthur Segal, owners of the Prince
Edward th'eatre, have finally se-
cured a drinking license from the
London County Council and will
immediately start work converting
the house into an eatery-theatre
along the American cabai-et-thea-
tre lines. Drastic reconstruction of
the auditorium will be started at
once and C. B. Cochran will start
Immediately on staging of the flrst
show;
Plan calls for entertainment run-
ning 60 to 76 minutes, with a spe-
cial spiral staircase installed to get
customers to the dance floor easily
from any part of the house. First
show will cost about $50,000 to put
on, according to estimate, with the
payroll now being figured at about
$3,500 to $4,000 for talent. This will
include a 3G girl line and some
American headline acts.
Figured to get going actively in
the fall.
Belle Baker Sailing
London, May 28.
Belle Baker is due to sail for
home today, having completed her
bdoklnga, but sh& again may defer
sailing, ea she did two months, ago
^.when further bookings suddenly
7;ropped' up.
* American comedienne expects to
.return here in the fall, She'a been
'*««re since early last fall.
Two Flop Out
London, May 19.
Two shows tried out provlncially.
headed for London, have gone to
the storehouse. There is a possi-
bility neither one of them will be
revived.
First is 'Mesmer,' scheduled for
the Apollo this week. After looking
at It in Glasgow, C. B. Cochran
called in the author, Beverley Nich-
ols, ai\^ ouggested the piece be re-
wrrtten.
'Love From a Stranger,' by Aga-
tha Christie and Frank "Vosper, was
tried out at Edinburgh, and at the
end of the week It was announced
Edna Best, the leading lady, had a
nervous breakdown, and London
production was to be postponed un-
til the autumn. .
Old Time French Star
Returns as Manager
Paris, May 19.
Cora Laparcerle-Richepin, who
quite a few years ago was the star
of the Theatre de la Renaissance,
will return to show biz as direc
trice of. that .theatre next season,
with an ambitious program in
tended to contradict statements that
legit is dead in Paris.
Maurice Schwartz and his Yid-
dish Art Theatre troupe of New
York are now at the Renaissance,
doing well. But in general this
house, which Is in the downtown
boulevard district that once was the
theatrical center but is now miles
out of the way. Is on its last legs.
Mme. Laparcerie is backed by
English coin. She's going to reno
vate the dusty old house complete-
ly, installing club armchairs and
a revolving stage.
First show, according to present
plans, will be a new Maeterlinck
play, starring Selysette Maeterlinck
in the latter's Paris debut. Maeter
linck Is an old pal of Mme. Lapar
cerl^. Second on program is a new
piece by Francis Carco, whose 'Mon
Homme' was one of the Laparcerie
successes. of the old days. New one
win also be an apache show. This
production will be a satire on
French justice written by two well
known lawyers, names unan
nounced.
Whiting 'Goes' London
London, May 28.
C. B. Cochran Is bringing Jack
Whiting over from New York for
one of the lead roles In 'Anything
Goes.'
Wanted Leslie Henson and had
him set but Henson has just under-
gone, a throat operation which puts
him hors de combat for the time
being. Jeanne Aubert will do the
Ethel Merman role and Sydney
Howard has the Victor Moore as-
slganieut,
F. A. Mangan Back as
Ambassadenrs Stager
Paris, May 20,
Francis A. Mangan, originally
booked to produce floor shows at
the Ambassadeurs nitery this sea-
son and then cased out on a dis-
agreement with Pierre Foucrct, the
new boss. Is back in again. He'll
start May 27.
This Is a result of the failure of
the Ambassadeurs to click, despite
high quality of acts hired. Foucret
and Georges Boron.sky, booking
agent, who had been trying to put
on the shows themselves, finally
decided they needed a producer.
Mangan, since his return to Paris
as producer of flesh program at the
Rex a couple of months ago, 'has
been spreading all over Paris and
the continent. Supposed to stay
at the Rex only a month, but he
stuck Indef, and then expanded to
do shows at the Olympla, another
house of Gaumont chain.
•Also puts road companies into
provincial French towns and In
Belgium and Switzerland.
Plays Abroad
SHALL WE REVERSE
London, May 12. «
Hcvue In two parts by Arthur Macraa;
mualc by Dennlti Von Thai and Arthur
Mftcruo; production by Ilobert Ncsbltt, Fea-
turlns June, Sydney Kalrbrother. Bobert
Hale, Edward Cooper. Presented by Andre
Chariot and Robert Keablt at the Comedy
theatre, ilay 10, '35.
Looks like Andre Chariot has here
one of the biggest hits of his career
as a revue producer. There Is no
boisterous humor, but exceedingly
clover satire, all done legitimately
with no slapstick. Never once nec-
essary to resort to questionable or
decadent'-comedy, and a straight-
away plot lending Itself to a se-
quence of scenes of various periods
starting from the present day and
going all the way back to the stone
age.
A young man la in love with a
charming female. His grandmother
Is a witch doctor in Zululand, having
been shot at by her husban/d and
picked up by the natives, who ac-
claim her their queen. She remains
there a great many years, . during
Which she haa learned 'Voodoism,'
and, on learning her grandson wants
to marry, decides to come back and
pass Judgment on his fiancee.
She informs him the girl comes
from a long line of female ancestors
who were anything but dutiful wives
—beautiful but not dutiful. He
doesn't believe it. She mixes a
drink and takea him back through
the various ages, showing his girl
friend's prototypes.
Lyrics and book are clever; pro-
duction --is in excellent taste and
sufficiently adequate. A series of
about 20 scenes, taking one back
through various stages in history,
however, eventually becomes a trifle
monotonous. Most of the scenes
themselves are clever and poipted,
but not enough variation.
This is considerably compensated
for by the interpretations on the
part of the principals and chorus.
Chief player Is June, who can dance
better and In inore ways than any
woman in this country. She is given
every chance in the majority of the
scenes, but - her singing will never
qualify her for admission to grand
opera, and a little cutting- of her
vocal efforts might improve matters.
Sydney Fairbrother as the grand-
mother haa the best opportunities
ever allotted her. Robert Hale Is, as
always, highly entertaining.
Music is quite adequate. There
has been better in such shows, but
generally much worse. Jolo.
BICHON
Paris, May 10.
Three-act comedy by Jean de Lctraz at
MIchodlere. Paria, starring Victor Doucher.
AUBUStIn victor Boucher
£amond Fontansea Marcel Vallee
Gambler paul Asselln
JacQues... , Jacnues Tarrlde
Xante Pauline Marsuerlte Deval
Henrlette Fontangei Jeanne Loury
Christians. SolanRe Moret
; -....Clar.T Tambour
Marlotlo Katie Varley
Locally, this Is a laugh hit. Noth-
ing particularly original about It,
but there is a pretty fair farce Idea
at the bottom: Boy and girl, for-
bidden to marryj take over a baby
and call it theirs in order to force
the hands of the girl's parents and
win a shotgun wedding. Kid is
theoretically that of the girl's
brother, but subsequent complica-
tions reveal that he really belongs
to the man whom the parents, for-
busine.aa reasons, want the girl to
marry.
Further hurrlor is worked up from
the character pf an old maid aunt
who finally finds an outlet by taking
care of the baby, from the tricks
resorted to In order to keep the
brJnging up of the baby secret from
the girl'a father, and from the char-
acter of Augustin, the boy, played
by Victor Boucher.
Concoction as a whole gets by.
For adapting purposes it is one of
those marginal pieces. It goes well
here, and could go on Broadway,
too, it fixed up, but question Is how
well it is adapted. Stem.
THE FLYING TRAPEZE
London, May C.
Musical by Douglns Purbcr from German
of Hans Muller; music by Halph Benatzky
Rnd Mabel Wayne. Presented by Jack
Buchanan and S. E, Llnnlt at the Alham-
l)ra. May 4, '30. Production by Erik
Chnreil.
Band Master. ... Harry Pcrrltt
Ring Master... Bruce Corfax
Clowns Richard Hearne, Wally Mark
Ktiucsttlenne Helen Creror
Lion Tamer Alexander Franks
Bnllet Master Frederick Stone
Pearl Arfo'le
La J)lrcctrIC6 ivy St. Heller
"•^ns-, Jack Buchanan
""["i"'- ;••••„• ...Fred Emncy
n Herbert C. Waltoii
Fat Girl.. .....Joan Emnev
June Clyde
Wardrob-e Mistress Hebe Bliss
Alde-de-Camp Robert Gordon
Dancer...... HuKh Lalht;
Marquise de Vermlcelle Loina Nye
Uniprcos Cicely Jonas
Difficult to feel much sympathy
for Jack Buchalnan for having taken
the stellar role in 'The Flying
Trapeze.' One of his reputation
should pick more wisely.
Background, or skeleton of a mu-
sical. iB there, but the ftlling in with
comedy la practically non-existent.
Buclianan waa palpably tired and-
nervous on the opening night, prob-
ably none too confident from th«
start, and becoming leas ao aa th»
evening progressed. HoverinJr over
the entire presentation, in fact, thers
wb.8 an atmosphere of lethargy.
From time to time Ivy St. Heller
dashed out, once mounted on a clr-
cua steed, and endeavored to Inject
life Into the proceedings, but with-
out avail.
Scene ia supposed to be the in-
terior of a Paris circua in 1860. To
lend Illusion to thia, and give at-
mosphere, severaJ vaudeville turns
and a single riding act have been
recruited. None of them, however,
seem to know just what is expected
of them. Each in turn comes out,
lays an egg and departs. Even
Buchanan's stepping seems lacka-
daisical, and at its conclusion h*
staggers off as If he had just conr
eluded a lengthy foot race. Occa-
sionally there is a blare of trumpets
and a start of what promises to be
a lively melody, but this, too, fizzles
away.
Summed up, the whole thlnff
looked like, an amateurish provin-
cial show that has suddenly secured
a wealthy backer and decided to
make a new production for a metro-
politan run. Jolo.
MASK OF VIRTUE
London, May 16.
Comedy In three acts by Carl Sternhclm,
adapted by Ashley Dukes. Presented by
Sydney Carroll at the Ambassadors theatre
May IC, '35. Staged by Maxwell Wray.
Mme. de Pommeraye. .. .Jeanne de Casallg
Marquis d'Arcy Frank Cellter
Mme. Duquesnoy Lady Tre»
Henrietta Duquesnoy Vivien Leigh
Footman Douglas Matthews
Sydney Carroll, lessee of the Am-
bassadors, once more provides hIa
patrons with charming, high-clasa
theatrical fare. Ho succeeds admi-
rably until well into the middle of
the third act. Up to that moment it
is delicious, intriguing comedy, but
in the last act it suddenly switches
to banal melodrama which is wholly
unconvincing.
Action of the play takes place in
Paris in 1760. A wealthy Marquis
haa had for hla mistress a lovely
lady. Story opens after this haa
been going on for five years, and it
dawns upon her that he Is growing
tired of the relationship. She beats
him to. it by telling him her affection
has waned, whereupon he confesses
his feelings had likewise undergone
a metamorphosis.
The discarded lady plans a very
•subtle revenge. She brings Into her
home a beautiful young girl of th»
streets, passing her off as a paragon
of innocence and virtue. Perfectly
natural the Marquis, now past mid-
dle age. should acquire fresh impe-
tus, and he makes a play for the kid.
Under the other woman's guidance,
she keeps him at arm's length until,
in an unbridled burst of desire, hav-
ing been unable to tempt her with
half his fortune, he offers her mar-
riage. This having been accom-
plished, the former mistress visits
the couple the morrflng after, and
tells him he has married a common'
prostitute.
Up to this moment the audience is
regaled with some cleverly thought-
out comedy situations. The de-
nouncement reduces the flnlsh to
claptrap melodrama, which, were it
not for the supreme artisti'y of
Frank Celller aa the Marquis, would
be sufficiently discordant to border
on ridiculous.
Jeanne de Casalis as the mistress
Is exceedingly attractive in a bril-
liant way. Young girl of the pave-
ment who Is employed to wreak
vengeance Is a newcomer. Audience
liked her immensely.
Piece Is tastefully mounted, and
audience highly pleased, but it Is
hardly good fare for the general
populace. Jolo.
DANCING CITY
London, April 27.
Musical by Carl Roessler and Arthur
Rebiier; adapted by Harold Plumptre:
lyrics by David Tales Mason; music by
Hans May. Produced by Andre Chariot at
the Colinum, April 20. 'SS.
Welnzcrl Jamleson Dodda
The Archduke Franz Franco Forest*
Count Sperl Henry Caln»
Prolmska Jay Laurler
Cciicl Betty Norton
Ferdinand John Devcrell
Kathle Doris Har»
Rodrlgo dl Ravenna Leslla Laurler
Maria Theresa Lea Seidl
The queen visits a dance hall dis-
guised In a mask the size of a pair
of spectacles, and nobody recognizes
her. The fact that she talks and
sings and the place is full of court
officials makes the acceptance of
this situation even more implaus-
ible.
Ancient plot might be overlooked
if accompanied by catchy muaic and
side-splitting comedy, but It isn't.
There Is an excellent singing cast,
a gorgeous production on a revolv-
ing- stage, and splendid costuming
.md lighting. Artists struggle man-
fiflly to inject some life, but to littls'
or no avail. General effect la hope-
leai. /olv-
Wednesday, May 29, 1935
LECIYIMAIE
VARIETY 5»
3 Cbi Plays Practically Capacity;
lary Wow 19G, 'Holiday Big $9.
Season Winds Up with 22 Showa
On Broadway; Same as Last Year
Chicaeo, May 28.
Another play was added to the
list of Chicago attractions, bringing
the total up to an even quartet.
Added starter Is 'Laburnum Grove,'
■which got underway for the Shu-
berts at the Grand yesterday (Mon-
day). Rather a large house for this
quiet comedy, no other house avail-
able at the moment.
Business was powerful last week,
filling the pews for the trio. Espe-
cially big was 'Mary of Scotland,'
which bounced up to capacity on
authentication of the closing notice
for June 8. 'Mary' will fold here for
the summer.
Cutting the top tariff has aided
'Hollywood Holiday' considerably,
espeohilly bringing in- the picture
fan mob which had been kept away
by the $2.7.5 top. Present $2.20 cell-
ing, with the cheaper seats In pro-
portion, has boomed attendance.
Show has kept up an excellent pace
throughout Its stay on the personal
popularity of Its three stars, iJebe
Daniels, Ben Lyon and Skeets Gal-
lagher. Trio have worked like real
troupers, sparing no effort on pub-
licity and exploitation.
And, finally, there's 'Three Men on
a Horse,' whlcli looks set for a long
stay yet, despite nine weeks of prac-
tically capacity business already.
Estim^ates for Last Week
'Hollywood Holiday,' Selwyn (1,-
000; $2.20) (6th week). Above $9,-
000, excellent, and with the end no-
whore In sight.
'Laburnum Grove,' Grand (1,300;
$2.75) (1st week). Opened nicely last
night (Monday). Appears to have a
fair chance, despite tlie strength ot'
the opposition. Should have better
opportunity with the folding of
'Mary.' which Is next door, on
June 8.
'Mary of Scotland,' Erlanger (1,-
200; ?3.30) (Jth week). Zoomed to
absolute capacity on closing notice.
Above $19,000, a walloping grosser
for the sixth and final show on the
American Theatre Society list.
'Three Men on a Horse,' Harris
(1,000; $2.75) (9th week). Still a
huge profit-maker at above $13,000,
witli practically no slackening of
pace. Publicity and exploitation
still clicking for this show.
CARROLL REVUE
POOR $9,000.
PHILLY
Philadelphia, May 28.
To just what an extent Philly can
turn up its nose at a musical show,
even In. a season that has been al-
most without them, was shown last
week when local theatregoers kept
away from Earl Carroll's new
'Sketch Book Revue' at the Forrest.
Biz was almost negligible from the
Btart.
Serious talk late last week of
taking It out and switching to Bos-
ton after the Monday nite show but
too much trouble.
First week probably didn't gross
more than $9,000.
'The Bishop Misbehaves' closed a
three weeks' engagement at the
Broad. Started slowly. Improved,
then slid off. Special production,
headed by Lean and Mayfield, got
about $5,200 last week.
Return visit of 'Life Begins at
8:40' has been cancelled. 'La-
burnum Grove" Is almost certain not
to come, and only booking on the
horizon is a tryout with Lenoro
Ulric called 'The Portuguese Gal"
at the Broad on June 10.
Estimates of Last Week
'Sketch Book' (Forrest, 1st week).
Dismal gro.ss of Just over $9,000 for
seven perform.ances. One more
week.
Bishop Misbehaves' (Broad, 3d
week). Folded Saturday after show-
ing some signs of life, $5,200 in get-
away week.
PLAYS FOR
PRODUCTION
If you have a play suit-
able for production com-
municate by mail with
Box 27, Variety, New
York, for an. appointpient.
Current Road Shows
Week May 27
Abbey Players, Hollis, Boston,
'Accent on Youth,' El Capltan, Los
Angeles.
'As Thousands Cheer,' Davidson,
Milwaukee, 26-29; Paramount, To-
ledo, 30; Masonic Aude, Rochester,
31.
'Chickens Come Home,' Mayan,
Los Angeles.
'Coquette,' Broadway, Portland.
'Hollywood Holiday,' Selwyn, Chi-
cago.
'Laburnum Grove,' G. O. H., Chi-
cago.
'Mary of Scotland,' Erlanger, Chi-
cago.
'Sketch Book,' Forrest, Philadel-
phia.
'Three Men on a Horse,' HaiTis,
Chicago.
'Three en on a Horse,' iltmore,
Los Angeles.
'Tobacco Road,' Curran, San
Francisco.
'Waiting for Lefty,' Playhouse,
Hollywood.
'HORSE.' $1,500.
TOPS STRONG
L A. LIST
Los Angeles, May 28.
Summer legit season got a
healthy start last week with three
new arrivals and two shows hold-
ing on for an additional week each.
Newcomers were topped by 'Three
Men on a Horse," which opened
Thursday (23) at the Biltmore to
capacity premiere and looks good
for three weeks or longer.
Three weeks' season of light
opera got underway first of week
at Philharmonic Auditorium, where
opening week, with 'Vagabond
King' was a mop up. On Tuesday
night. Coast's first dual legit bill
started at Hollywood Playhouse.
Plays were 'Waiting for Lefty' and
'Till the Day I Die,' with initiial
-week's take sweetened by a $5 tap
opening night.
Henry Duffy's 'Accent on Youth'
winds up next weekend, after seven
healthy stanzas, and 'Cliickens
Come Home' folds Saturday (2)
after four lucrative weeks at the
Mayan, largely aided by service
charge- passes. Belasco, dark for a
week, relighted last nighf (Monday)
with, 'The First Legion,' coming
here direct from Philadelphia.
Estimates for Last Week
'Three Men on a Horse' (Bilt-
more). Alex Yokel comedy got
away to a bang start and first four
performances. Including Saturday
mat, brought nifty $7,500, which
plenty oke.
'Accent on Youth' (El Capltan).
Sixth week. Held to steady pace
and plenty satisfactory at $9,000.
'Vagabond King' (Philharmonic.
Garnered a neat $13,500 with heavy
play for the $1.50 (top) scats, and
lesser demand for cheaper accom-
modations. Current, 'Chocolate
Soldier.'
'Waiting for Lefty,' 'Till Day I
Die' (Playhouse). Hollywood The-
atre Group's dual offering started
strong, but eased off as week pro-
gressed, although $2,500 looks pretty
big.
'Chickens Come Home' (Mayan).
Third week. Held to good pace at
around $3,000.
M'OWEN STOCK CLOSED
3D SEASON IN TOPEKA
Topeka, May 28.
•McOwen Stock company has
closrd its third winter season at
the Capital theatre here, complet-
ing 31 wcek.s and breaking all rec-
ords for slock here with 1,431 per-
formances in four years. Com-
pany has been playing summer en-
gagements under canvas at the
fair grounds four scason.s and at
the Capital starting in thi? fall, with
brief tours in Kanxas and Xebraska
In between,
R, J. Mack, manager. Is giving
the company a two-work layoff
prior to opening at Capital Beach.
Lincoln, Neb., for four wfoks, then
returning for the UKunl .'.■iitnmor
i iin hf ic.
4 Plays Exit
There were two sudden closings
on Broadway last Saturday and
two more are definitely slated to
exit this week.
'The Bishop Misbehaves' closes at
the Golden after a moderately suc-
cessful stay of 16 weeks. It opened
at the Cort, where the pace ap-
proximated $8,000 weekly. Around
$6,000 lately to some profit and
could stay longer.
'THE BISHOP MISBEHAVES'
Opened Feb. SD. Walter Con-
nolly was generally given credit
by the critics, for putting en-
tertainment into a rather thin
comedy drama. Gabriel (Amer-
ican) summed It up with 'Con-
nolly's Bishop is a good seven-
eighths of 'The Bishop Misbe-
haves.'
Vairiety (Ibee) said: 'Should
do moderately well.'
'Black Pit,' a propaganda play,
will end the season at the Civic
Rep theatre on 14th street. Not
Intended for Broadway, it drew
some attention on 14th street.
'The Hook-Up' was withdrawn
from the Cort Saturday after play-
ing two and one half weeks. Radio
satire drew a weak press and failed
to overcome that handicap.
'THE HOOKUP'
Opened May 8. While the
first-strihgers adniitted there's
room for a smash satire on
radio, all agreed 'The Hookup'
missed filling the bill, though
varying on the margins.
Variety (Ibee) said:
'Limited.'
'Weather Permitting' opened and
closed at the Masque, playing three
days (four performances). Drew a
panning and no business after the
opening.
'WEATHER PERMITTTING'
Opened May 23. After a
wholesale panning from the
first-stringers, this one de-
parted on a two-day showing.
Gabriel (American) admitted
he couldn't bear to see the
final act, while Brown (Post)
called it 'terrible.'
Anderson (Journal) said
'better plays than this have
practically opened in Cain's
warehouse.'
Philips Sets Chi
Summer Drama Cast
Chicago, May 28.
Setup has been stamped and
sealed on the summer dramatic sea-
son by Ben Guy Phillips. Will open
on June 24 In Glencoe, northslde
ritz suburb. Glencoe represents a
switch from original Intentions of
spotting the summer drarnatics in
Wlnnetka.
Phillips last week posted $3,000
bond with Equity, covering salaries
for cast including Edith Barrett,
Ernest Clendennlng, EriO Dressier,
Jessie Royce Landis, J. W. Austin,
Edith Atwater, Edgar' Kent, Froth-
Ingham Lysons and Alice Johns.
Will likely do six shows.
Chick Boyes Starts
Lincoln, May 28.
Chick Boyes Players, tent rep,
opened here last Tuesday (21) in a
downpour of rain and to only fair
biz. It's the first tent group around
the territory and is on the old site
In West Lincoln, where it ran for
four months last summer to good
biz. Admission is 10c in and an-
other dime to reserve seats. Seats
about 900 under main top and an
additional 400 down the fcldes when
weather is clear.
R. J. McOwen, another tent man,
is scheduled for the Capitol Bt-ach,
amu.scment p.ark here, and will open
June 2.
'Road' $9,500
:;an Francisco, May 2...
'Tobacco lioad,' v/lth lleniy Hull,
did a nice week, estimated at $9,500,
at the Curran for the first Btanz.a.
.Show looks like a word of mouth
pickcr-uppf^r.
?To opposition this v.-eek, but next
-Monday ^3) the Geary, nnxt door,
al.so under Horner Curran's banncc,
will get 'Af-cpnt On Youth,' wIDi
Otto Krngpr.
Legit -season of 1934-35 tech-
nically winds up this week, but
there is no indicated heavy exodus,
only two attractions being definitely
slated to close. Summer will start
with 22 attractions on Broadway,
exactly the same number as during
the first week of June last year.
At the time there were more defi-
nite withdrawals about to occur. It
is likely that half the survivors this
season will drop out of the list be-
fore long, yet the holdovers this sea-
son have a better chance of stick-
ing because only one new show is
slated for the first two months of
summer — that is 'Sketch Book,' due
at the Winter Garden next week.
Continued sunny week-end
weather spanned May. That was
a break for outdoor events, but the
reverse for theatres.
Two attractions entered last
week. 'Parade' at the Guild was
panned, although a revue Is a nov-
elty for that house. Despite the
notices the show was quoted at
around $12,000, fairly good coin at
$3.30 top. 'Weather Permitting'
proved one of those things at the
Masque, so it was removed after
four performances.
Shows slated out Saturday (1)
are "The Bishop Misbehaves,' Gol-
den (Royale) and 'Black Pit', on
and for 14th street. Another sud-
den withdrawal last Saturday was
'The Hook-up,' Cort.
Last week's business about held
to the previous week's levels. Sud-
den summer this week and a clear
Memorial day will probably dent
grosses.
Estimates for Last Week
'Accent On Youth,' Plymouth
(23rd week) (C-l,036-$3.30). Con-
sistently profitable to moderate
grosses; around $7,000, with indi-
cated chance well into summer.
'Anything Goes,' Alvin (28th
week) ' (M-l,325-$4.40). Broadway's
leader holds to excellent grosses
and not much under capacity at
$29,600 last week; should last into
next season.
'Awake and Sing,' Belasco (15th
week) (CD-l,000-$2.75). With few
new summer shows in .sight hold-
overs should fare well, this one In-
cluded; quoted around $9,000.
'Ceiling Zero,' Music Box (8th
week) (D-l,000-$3.30). Approxi-
mating $7,000 weekly; among the
spring entrants that will try the
summer going; balcony perked up
somewhat last -week.
Children's Hour,' Elliot (28th
week) (D-922-$3.30). Among the
sure summer stayers; much dis-
cussed drama has been bettering
$12,000 and as good last week.
'Fly Away Home,' 48th St. (20th
week) (C-869-$3.30). Able to show
some profit on small takings; esti-
mated around $2,000; week to week.
'If a Body,' Biltmore (5th week)
(CD-990-$2.75). Mystery drama
claimed some Improvement again,
with the gross around $3,000; stay-
ing chances not yet Indicated.
"Kind Lady,' Booth (0th week)
(CD-708-$3.30). One of the few
plays which tried out in the woods
last summer to attract Broadway
attention; bettering $9,000 weekly.
'Knock On Wood,' Cort (1st
week) (C-l,054-$2.75). Presented by
Ellas Welnstock (representing Shu-
berts); written by Allen RIvkin;
comedy on Hollywood agents
opened Tuesday (28).
'Old Maid,' Empire (21»t week)
(CD-1,090; $3.30). New drama lead-
er since prize award virtually held
to its new pace at $16,500; slated
to stick into fall.
'Parade,' Guild (2nd week) (R-
914-$3.30). Reviewers put thumbs
down on revue but first week fairly
good at quoted $12,000; Guild sub-
scription coin major part of the
take.
'Personal Appearance,' Henry
Miller (33rd week) (C-944-$3.30).
Has been grooved around $12,000
lately; same last week; regarded
as real coin at this stage ot run;
should go through summer.
'Petticoat Fever,' RItz (13th week)
(C-918-$3.30). Slatfid through June
and perhaps longer; moderate
money comedy turning weekly
profit; $C,000 or better.
'Post Road,' Ambas.sador (25th
week) fCD-l,156-$2.75). One ot
several Hhow.s able to stick because
of small expense; claimed making
slfndor weekly prtiflt.
'Something Gay,' Morosro (5th
week) (CD-961 -$3.30). I.,lght money.
but better than some other spring
arrivals; estimated around $5,500 or
better.
'The Bishop Misbehaves,' Golden
(15th week) (CD-l,156-$3.30). Final
week; could stay longer because
profitable, though grosses mild; ap-
proximately $6,000.
'The Great Waltz,' Center (36th
week) (O-3.433-$3.30). Somewhat
over-estimated; running under
early spring pace, but expectant of
spanning summer; $24,000 last
week.
'The Hook- Up,' Cort. Withdrawn
last Saturday; played two and one-
half weeks.
'The Petrified Forest,' Broadhurst
(21st week) (D-l,116-$3.30). Only
four performances last week, when
star (Leslie Howard) was out
again; was getting around $12,500
weekly; half that figure.
'Them's the Reporters,' Barrymore
(1st week) (C-l,096-$2.20). Present-
ed by Fourth Estate,' Inc.; written
by Phil Kanter; opens tonight.
'Three Men on a Horse,' Play-
house (18th week) (C-860-$3.30).
Current leading laugh show, with
companies In Chicago and Los An-
geles; bettering $14,1)00 right along.
'Tobacco Road,' Forrest (77th
week) (C-l,107-$3.30). Management
claims indefinite continuance; about
breaking even, with slightly more
than $4,000 weekly; summer visitors
counted on.
'Waiting for Lefty' and 'Till the
Day I Die,' Longacre (10th week)
(D-l,019-$1.65). Will stay, as long
as breaking even; estimated around
$4,000, which pays off.
'Weather Permitting,' Masque.
Yanked Saturday after three days.
Other Attractions
'Seven Keys to Baldpate,' Na-
tional; revived by Players Club;
opened Monday; 111 slated for one
week, but may hold over.
'The Young Go First,' Park (Cos-
mopolitan) ; presented by a group
(Theatre of Action); written by
Peter Martin, George Scudder and
Charles Friedman; opened Tuesday
at $1 top.
'Black Pit,' Civic Rep theatre;
winds up season of ' Theatre Union
this week.
PICKFORD OKE
$12,500, SEAHLE
Seattle, .May 28.
Mary Plckford's return to the
dramatic stage last week, in 'Co-
quette,' forecasts a successful tour
and the forerunner of her starring
in a new play that will take her Into
New York.
Business here kept building until
the end, and ran in sizeable figures,
although It is costing Henry Duffy,
producer, plenty to put show on.
Matlness were sell-outs, women
flocking in. Dates set are: Port-
land, one week; Idaho Fall.s, one
night; Salt Lake City, 2; Denver, 3;
Oklahoma City and Interstate time,
Including Phoenix, Ariz., two week's;
Curran theatre, San Francisco,
opening June 24 for throe weeks;
then Los Angeles, for a run.
Estimates for Last Week
Metropolitan (Ind) (1,-182; 28-
$2.88)— 'Coquette' (Duffy). Starring
Mary Plckford with competent sup-
port, warmly received, and got
about $12,500 for eight perform-
ances, very good.
Beoptions 'Sunshine'
Hollywood, May 28.
Tom Woatherly renewed his op-
tion on 'Golden Sunshine,' by Sam
Hellman and l«uls Lee Arms.
It's set for fall production on
Broadway.
DICK and EDITH
BARSTOW
International Dancing Favorites
Week of May 24th
EASTON and ALLENTOWN
= I. MILLER
Stride with "STROLLIES"
A New Shoe for a New Season at a New Price
"Strolllo HiiK-"
"lilf.'li Hlia(3(!S"
$2.00
1552 Broadway rcor mh street. Open to 9 P.M.
56
VARIETY
X I T E R A ¥ I
Wednesdaj, May 29, 1935
Boosting International Congress
Kecently-formed Leacrue of Amer-
ican Writers will take up slb its
first important project the espousal
here of the forthcoming Interna-
tional Congress of Writers for tiie
Defense of Culture. Congress will be
held June 3 In Paris and -will be at-
tended by representative scribblers
from every country.
Members of the committee named
by the League of American Writers
to work in behalf of the Interna-
tional Congress are John Chamber-
lain, Isador Schneider, Malcolm Cow-
ley, Van Wycic Brooks, Lewis Mum-
ford and Waldo Frank. Last-named
Is secretary of the League.
Exhibit for Indigent
Artists and Writers Dinner Club,
which has been raising money
through various activities to feed
indigent scribblers and daubers,
holding an exhibition of art work
as a means of acquiring additional
funds.
Among those who have contrib-
uted art pieces gratis for possible
sale are Percy Crosby, Gilford Beal,
E. C. Fitch and Herman Palmer,
Crosby has also donated some art
books.
Exhibition is being held in the
lower Fifth avenue, New York,
headquarters of the Artists and
Writes Dinner club.
Appreelating LIppman
Arthur Lippman'a poetry has been
widely published in Statevepost,
American Mercury, etc., but not
until he started writing the double-
entrendre and risque special song
material which the class cafe en-
tertainers seem to demand did he
come Into tho real bucks. It started
with the J500 which Lou Holtz and
Harry Rlchman paid him for 'She'll
Bo KolUn' Down the Mountain,' and
now he gets $300 to $1,000 per song
from Frances Maddux, Dwlght
Flske, Eddie Davis, Ross and Sar-
gent, Splvy, Deslys and Clark and
that type of 'sophisticated' song-
ster.
Charity to Aid Charity
Colleen Moore's doll house, being
exhibited around for charity, Is the
subject of a small book issued by
the Garden City Publishing Co. En-
titled 'Colleen Moore's Doll House,'
the slim volume gives complete de-
scription of the $600,000 toy and la
richly Illustrated.
Intention Is to place the book on
sale at those places where the doll
house Is on exhibition. Proceeds
from the volume will likewise go to
charity.
Garden City Publishing Co. is the
Doubleday, Doran affiliate, and
usually Issues reprints only.
Taking Sting From Charity
Ruth Aley, wife of the Long-
mans Green head, is giving a party
for the benefit of the author's
league Tuesday (4) at her home.
Florence McGee, of 'Children's
Hour,' Cornelia Otis Skinner and
Roy Chapman Andrews will be
guests of honor.
Charge of one dollar per ticket
will be made, with coin all going to
the fund. It's one of a series of
such events being given by members
or friends.
Germany's Taste
Germany still likes American
books, but only those telling of U. S
decay.
Wliham Faulkner's 'Pylon,' Ernest
Hemingway's 'Sun Also Rises' and
James M. Cain's 'The Postman Al
ways Rings Twice,' are leading the
foreign translations here during the
spring reading.
No Ghoster Hera
Campbell MacCuUoch, Central
casting clilef, didn't need a 'ghost*
to second him in concocting by-line
article for Llberty^^der heading,
'Hollywood Cr;lefiStop.' MacCul-
loch is a farmer newshound with
some trade writing experience.
Yarn goes into problems of the
extra situation winding up with ad-
monition to film hopefuls to stay
out of Hollywood.
Shuffing Society Chatterers
Society editors on tl^e three
Rochester dallies have been changed
within a month. Mrs. Eunice Yeaw,
who had been with the Democrat
and Chronicle- six years, walked.
Jean Walrath, schools ed, moved
over to the sasslty desk and Char-
lotte Cooper was added as assistant
Ruth Chamberlain, with Hearst's
Journal since It was established 12
years ago, transferred to the Times-
Union, succeeding Carolyn Reichert,
who got married. Helen Oviatt
Griffln, society radio spieler over
WHEC for Forman's store, takes
the Journal job.
Giving Jerseyites ■ Break
New locality book publisher is
ChUusk Publishers, headquartered
in Paterson, N. J., and armed to
give the mosquito state scribblers
an opportunity to see their stuff in
print. Reported Interested in the
venture is John A. MllUngton.
First book to bear the ChUusk
Imprint will be a volume of short
stories.
Beginners Organize
Group of beginning scribblers
have formed a new organization
called the Student Writers' League,
with headquarters at the John Reed
Club, likewise a writers' group.
Tyros plan frequent lectures and
discussions and will also get out a
house organ for an exchange of
ideas.
Block Quits Covici-Friede
Harry Block resigned as editor of
Covlci-Frlede, effective as of June 1.
Will leave for Mexico City to do
some writing on his own.
No one nanied to replace Block as
yet.
Dont Miss STEPIN FETCHIT««
TROUBADOUR OB DE LAWD
Th* fall ond rtn
a li in?i«iUt ly tt U|l« el DKisr.' .idd Suck
FeubJi, mfttit ta On udtoiM ol bis &walBt reca.
AH li n
XX "1 litni'L Um Kta," I aU, .
"Vvk (San uaiaUia', Slfpb mU, leuly.rdtl
tplk amJcB
■vdiku licbo,
rich nsrrlcf
ikiibr. ii<
iteBiUeuM^ll
ms Ui qwlitrm but
mnv IhM bun.
. J prW. U* jndkd f«r t-ymi b •
In Nn OiH)4'brf«v cento; lo BdljrvMd.
inn Ab.bul lU oil," k ukL • Bui Ah Mvab cb^
RKilirijtlii h^A Ah dun Pnrn from tmLi. 'Ah nbtolftt.
m MOST
HUMOROUS. PHILOSOPHICAL
REVELATION EVER TO COME
OUT OF HOLLYWOdD.
BY WAY OF
AN EXCLUSIVE INTERVIEIV
OF
THE DARK GALAHAD
OF THE SCREEN
NEW K:WIES QWN
HERB HOWE '
IN THE JUNE ISSUE cMOlV ON THE NEWS-STANDS
Pamphlets On Upbsat
Pamphlet publishers rapidly in-
creasing. Latest Is David Blum,
who calls his new organization'
Avon House. Plans to get out a se-
ries of booklets to sell from 25c to )1.
Other newly-organized pamphlet
publishers are Tomorrow, Publish-
ers, and Phalanx Press.
Mora On Pups
A new mag for canine owners, to
be known as Dog HeaJth, is in prep-
aration. Publishers are B. Morris
Wolf and Hrbert H. Cohen.
Cohen has been syndicating a
newspaper series on dog care.
Random's New Policy
After eight years of publishing,
Random House is now to bring out
Its flrst new novel. Book is 'They
Shall Inherit the Earth,' by Morley
Calloghan.
Likely that other new novels will
now go on the Random House list.
PLAYS OUT OF TOWN
Carroll's Sketch Book
(Continued from page 52)
lights. Sunnie O'Day is an impres-
sive solo stepper in "Gringela' and
re Old Music Box.' Jimmy Han-
ley and Arthur Swanstrom wrote
the latter, although Charles Tobias,
Murray. Mencher and Charles New-
man contributed most of the music
and lyrics.
Show's not strong on song hits,
but 'Grlngela,' 'At LAst' and 'Anna
Louise of Louisiana' are candidates
for popularity.
Of the Carroll staging effects
and production numbers a mir-
ror affair in the last act, with
the gals reclining as near nude as
possible on the reflecting blocks, is
good, and the Blue Paradise num-
ber, early in the show, Is attractive.
First; act finale, wliich employs a
radium effect, is also on the okay
side, although one of the numbers is
altogether too long. Nice costum-
ing prevails throughout and the pro-
duction, as a whole, is in quieter
and better taste than most of the
Vanities.'
The gals are good to look upon
and work with rather more anima-
tion than some Catroll choruses
have. Beryl Wallace does a lot of
the announcing and doesn't hurt
the eyes.
Peter Higgins, Lillian Carmen
"(who stngs 'Grlngela') and two sets
of crooners, the Three Jays
(femmes) and tho Three Cracker-
jacks (male) take care of the vocal
chores. Waters.
BEAUTY SLAIN
Philadelphia, May 27,
The Hedgerow organization, which
spent most of the winter and spring
In touring the countryside, began its
active production program in its
own Rose Valley ( (Moylan) play
house Saturday night with the pre-
sentation of 'Beauty Slain,' melo
drama with hardbolled comedy trim-
mings by M. M. Musselman and
Robert St. John. Group has already
done former author's 'Poker Face.'
'Beauty Slain' is much more on
the box-ofBce-commercial-theatre
order than most of Hedgerow's of-
ferings, and looks like a good bet.
Film chances are also more than
ordinarily good.
Story is on the order of 'The
Front Page,' and a couple of inci-
dents parallel the Hecht-McArthur
piece 80 directly as possibly to draw
attention, but this shouldn't serious-
ly Impair the play's chances, as it
has plenty of its own merits to stand
on.
Setting, for the most part. Is r
D. A.'s officer in a place designated
as Glenway, quite apparently near
New York. It is election eve, and
word comes In of the murder of a
young society matron. She and her
husband have been on a party: she
had left early and had been killed
shortly after reaching home. First
believed slaying was in the drawing
room, but later discovered it took
place .lust outside the house.
Husband is the logical suspect as
facts are brought out, but he is a
very Influential man in the commu-
nity. D. A. would like nothing bet-
ter, with election on the threshold,
than to make such an Important
pinch, but he's afraid to risk it.
Various suspects are introduced,
one of them being a lialf-crazy hired
man, wlio Is grilled and Anally al-
lowed to pscape, so that the D. A.'s
office can proclaim him as the guilty
man and start a man-hunt. Only
.after the nut's release doe,"! it occur
to them that he may re.TlIy liavc
been the murderer.
Hondy-man bobs up and is liidden
by tho young reporter and his ,ial
friend (comp.are 'Front Pago'). In
tho inefiiitime a German gardener
and the clianffour ai'c in turn .'■ns-
nootPd. Finally it narrows down to
thr liusband; lie Is arresled. v,ivpn
tlip lio.<:p p.nd the rest of the third
dc-^roo ;ind inakps ;i PonTpssion. Im-
n\ (li.-ilc'K- nflpr\v:iril hp liaims hijii-
ir ill his coll.
S(i:lll lj0\P!<l|)fi tll.Tl lip WHS (|nltp
liiiui- >ii;, 1,111, lirinq: of a liif,'lil.v -.-pn-
siii;'."fl n;i(iirp, .1iist. pouldn'l fnljp
llip luMil:'! lliird dp^rpo. A pprTpPt
"lilii Is (llsorivorpd for him iiosilm-
ni'iusly hill (lio ni:iii who <rivos It
CHATTER
Louis Bromfleid doing a novel
about India.
Katharine Brush gets back from
France In June,
Walter MllUa and the missus
motoring to the coast.
Kathleen Moore Knight will sum-
mer at Martha's Vineyard.
Aldous Huxley has gone to the
South of Franca to do a new novel.
Graham Greene hojne from a trip
through Liberia, Will do a travel
book.
Virginia Hamill Joined the edi-
torial staff of The Woman's Home
Companion.
Mrs. Robert Schlrmer (Maureen
Fleming), guest-speaking before
the Authors' Club.
Audrey Wurdemann, who got this
year's Pullzer prize for ]poetry, com-
ing to New York.
Carter Dickson, author of "The
Red Window Murders,' Is really
John Dickson Carr.
J. D, Priestley coming over again
in the fall to gather data for a book
about the Middle West
Joseph Conrad's widow, Jessie,
won't come over for the publication
of her biog of the novelist.
Literary Guild's July choice Is
'An Anthology of World Prose,'
compiled by Carl Van Doren.
Scribner's will publish 'Feliciana,'
a book of Stark Young's short
stories and sketches, July 28.
Frances Marlon, the scenarist,
has written a novel called 'Valley
People,' which Day will publish.
Ramona Herdman, of Harper's,
back from- England where she con-
tacted the firm's English scribblers.
•Weariest River,' second novel by
George S. O'Neal, on American
Weekly, gets a Greenberg printing
in June.
Thomas Wolfe quits London soon
to come home. Set to deliver a lec-
ture at the Colorado Writers' Con-
ference this summer.
Algernon Blackwood back from
a visit to Axel Munthe, reporting
the operation to restore Munthe's
sight was successful.
J. C. Furnas, of the New York
Herald-Tribune staff, will have his
flrst novel, 'The Prophet's Chamber,'
published by Morrow next month.
•How to Watch Football,' by Lou
Little, the Columbia coach, will be
published by Whittlesey House in
time for the next football season.
Katherine Anne Porter has writ
ten four new stories for the re-
publication of her 'Flowering Judas
and Other Stories' by Harcourt,
Brace.
After a hiatus of some seven
years, Esther Forbes has written a
new novel and delivered it to
Houghton, Mifflin. Will bear the
title of 'Miss Marvel.'
In readying his 'Diary of Our Own
Samuel Pepys' for book publication.
Franklin P. Adams has to edit some
2,500,000 words down to the con
tent of two average volumes.
Instead of a literary tea, a literary
vodka yesterday (Tuesday) at the
Hotel St. Moritz, N. Y, celebrated
the debut of Emlle Gauvreau's book,
'What So Proudly We Hailed' (Ma
cauley).
Burns Mantle and John Gassner
have completed their compilation of
•The World's Great Plays, a Treas-
ury of the Theatre from Aeschylus
to O'Neill,' and have delivered the
script to Simon & Schuster. Pair
spent more than two years on the
task.
Book Reviews
Mor* Realism
Edward Anderson's 'Hungry Meif
Is a co-winner of the Doubleday*
Doran-Story magazine $1,000 novel
contest. It la one of the new school
realistic proletarian books, tough,
grim and unpleasant. Women won't
like it and similar novels in the past
haven't sold very much. Which,
however, doesn't make It a bad
prize choice, aince It la honest writ-
ing.
Anderson's tale is of the life of
a bandplayer on the bum. Can't get
a job and becomes a hobo. What
happens to him is what happens to
hundreds of other bums these days,
a constant flght against almost un-
beatable odds. Won't make a film.
is himself In a position where he is
afraid to talk, the'police let It go at
that.
At the end the reporter, who has
been doing amateur sleuthing all
along, outlines his theory of the
case. In which he figures the butler
as the guilty party. It's apparent to
the audience that his theory is cor-
rect, but the D. A.'s crowd merely
listen non-commlttally to the
youngster's story and lets it go at
tliat. Case, as far as they are con-
cerned, is closed.
First part of play is fine sturdy
melodrama, with plenty of crisp,
wise-cracking comedy. Latter por-
tions are tinged with bitterness, but
no less engrossing. At times there
Is satlriiiatlon of police methods as
well as the ways of newspapermen,
but on the whole it's a straightfor-
ward yarn. Characterizations are
neat, and types presented are vivid.
A love story between young reporter
and a gal sobbie on another sheet is
considerably better than most such
romantic threads.
Hedgerow hasn't been used to do-
ing this kind of play and tempo Isn't
of the machine-gun swiftness neo-
p.ssary, but on the whole an able
jol). Performances generally okay
with Cele McLaughlin, who left
Hcdjrerow a couple of years ago and
h;iM been pl.aying on Broadway off
.-ind on since, is out.slanding us the
.Slio'.s a real actress. .
I'ord N'ofcr as the D. A.; Tony
flicUley as the reporter-hero, and
Tlorliert AValton as the half-v.'ltted
handyman, are also rinc. .lasper
DoPlor dirpctrd. Wntcrs.
Angas' Optimism
L.L.B, Angas' latest pamphlet will
interest students of finance, some
market followers and numerous
amateur economists, if for no other
reason than that some predictions
printed in his previous treatises
have* become actualities. Those who
tried to digest his post efforts prob-
ably will want to see 'The Boom
Begins' (Simon and Schuster; %2).
In this one pertaining to booms "in
America, Angas' chief thesis Is that
th« depression is a money trouble
and can he cured by monetary
means. Pictures monetary aspects
of business fluctuation, Roosevelt's
problems and brief survey of the
stock market.' Names seven eco«
nomic conditions that to him 'lndl«
cate a revival in this country.
States that the boom In America
.has started, without daily papers
and many people realizing it.
"The Boom Begins' undoubtedly
will attract a following, but Wall
Street traders may flght shy of it,
recalling what occurred shortly
after publication of 'The Coming
American Booni,' when the market
dipped sharply.
Good Start, Bad Finale
Ethel BoUeau gets her 'Map of
Days' (Dutton, |2.60) off to a
splendid start, but the' book goes a
little sour at the end where she
spoils the spirited narrative by go-
ing in for pacifism, anti-communism
and the mystical.
Starts with the birth of Jock
Chlsholm, draws vivid pictures of
his early life, does a spirited se-
quene* on the Boer war, hia mar-
riage to Werra, an Austrian actress,
the World war and finally his <-ntry
into missionary work.
Had the war been treated in the
same vein as what preceded It, It
would have been a far more note-
worthy book. No picture.
Divorce Lawyer
Apparently Beth Brown started
a cycle on the one-cause New York
divorce laws when she did 'Man
and Wife.' The latest contribution
comes from Alma Sioux Scarberry
in 'Too Wise to Marry' (Hopkins,
$2), which belles it's title in that
most of the wordage concerns the
daughter of a leading divorce
lawyer who follows her father's
footsteps. She becomes interested
In another young lawyer, but finds
It's Just Interest and not love.
Propaganda is soft-pedaled in
favor of the love Interest, with most
of the yarn centering about a
divorce suit brought by a radio
star. Interestingly told, but de-
veloping no great Importance.
Guns and a Girl
Robert W. Chambers' posthumous
'Love and the Lieutenant' (Apple-
ton-Century, $2.60) puts a regret-
table termination to his long bibr
ilography. Few writers possess the
knack of mixing history and
romance so entertainingly, few write
as vividly with such nice propor-
tioning as his work shows.
Story is laid during the revolu-
tion, with a young loyalist, serving
With a Hessian mercenary regiment
as liaison officer, opposed to tho
Baroness von Lesslng, an American
girl married to a German and bit-
terly resentful of the employment
of the Hessians against her country."
In reality she is the twin sister of
the Baroness, but this is not made
plain to tho reader, the affair be-
tween the young officer and the sup-
po.sed married woman gaining a cer-
tain piquancy from that situation.
It Is a vivid picture of the mis-
management of Burgoyne's cam-
paign, ostensibly related from tlie
J^ritlsh angle, but more admiring of
the American commanders. A
lengthy tale which fan easily be cut
o pi( (m e Ipiijrlli.
Wt^dnesday, May 29, 1935
TO THE LADIES
VARIETY
57
Among the Women
By The Skirl
Le Gallienns in Grey
Eve li€ Gallienne comea to the Capitol in a niciely turned out sketch
and so miked every word could be heard. A grey brocade gown was
without trimming' and modelled with a long-panelled back. Gertrude
Niesen's white fox trimmed gown threw- her shoulders in reverse.
Georsre Jessel, in an all-blue outfit, has appearecr so often at this house
he could be a permanent feature. The Stanley twins arc showing a new
idea in dancing called Me and My Shadow. On a darkened stage the
girl nearest the footlights is in a pink tunic sparkling in the darkness,
and behind her is the other twin in all black. The timing of the stepping
is perfect.
A number by the Danny Dare Kirls, In what seemed to be dresses
made o£ olltloth, was thrilling. The scene is set in semi-circles at "one
Bide of the stage from which the girls emerge in groups. The lighting
takes on a reddish hue, so one believes the girls are in the red oilcloth
■with silver trimming, when up go the lights and the dresses iare really
black. It was almost bewildering.
Bette Davis In the first shot of 'Gii-l From 10th Avenue' wears a cheap
little checked suit changing soon to a snappier one of dark blue, with
print collar and vestce. Very nice was a pajama outfit consisting of
plain pants with a huge checkered coat. A chitCon negligee was made
With full skirt and sleeves. There was a flash of a flat caracul coat and
trousers worn with a puUon.
Katherlne Alexander wins the prize for the oddest wedding outfit of
the year. The usual white satin gown carried a veil of the same ma-
terial. It was most becoming but a little cumbersome.
Jean Dixon Gets Modish
•Mr. Dynamite' Is among the most amusing of all the mystery films.
Not that mystery stories are necessarily amusing, but with the wisecrack-
ing of Edmund Lowe and , Jean Dixon, how could it be otherwise? The
clothes of Miss Dixon show an improvement. Street clothes predom-
inate. For evening. Miss Dixon wears an ermine coat with white fox
collar. Underneath is a black gown made with ofC-the-shoulder effect
with a wide band of setiuins criss-crossing the bosom. A stunning chif-
fon negligee was chinchilla-trimmed.
Esther Ralston was smartly dressed In bed and out. A mink coat was
shown over an evening gown and a grey tailored suit had a frilly blouse.
A small straw hat, and a fox mufi we're carried. As a widow, she was
elaborate in black and white, with a small hat consisting of a ."jingle row
of flowers and no crown.
A young girl named Verna Hlllle was in a white satin evening frock
worn with a short ermine cape. White trimmed a black ensemble of the
short jacket model.
Armida Spanish Standout
Armlda held the stage at the Rpxy on her own. She did her several
stunts in a white saUn Spanish gown with innumerable ruffles, spaced
in sections. Each ruffle was edged with a tiny red ribbon. The bodice
and the small puffed sleeves sported the same trimming. The Roxy
girls appeared in bliie . skirts, short white jackets, red Ascot ties, with
the red. white and blue carried out in accessories. In a Spanish number
they were In pink saUn skirts, long sleeved brassieres, and each girl
carried a black ccri fringed shawl, silver-lined. The familiar white
Uansparent gowns worn by the girls in the finale rounded out a nice
hour's entertainment.
Tappers In Boleros
At the Palace Danny Dare has an act very much like the well known
Aristocrats. Eight girls and eight boys go through their paces, the girls
in short white costumes trimmed with red, and worn with tiny black
boleros. One toe tapper la In rose feathers and tunic sprinkled in bril-
liants. The navy blue satin dresses worn for the adagio work are too
dull. Berthas are of coral colored rosettes.
Collette Lyons sticks to the brown and chartreuse costume. The Eno
Troupe show some handsome embroideries and kimonas. A cute little
trick was in short pants and blouse of a flowered silk.
England's Vaude
(Continued from page 49)
vaudeville In a few prominent spots.
With Ardwick Empire resuming Its
vaudeville policy, StoU will have
about five weeks.
H. & G. picture theatres (Hyams
Bros.) are also good for about live
weeks. Circuit has eight de luxe
picture theatres, with five supple-
menting their pictures with vaude-
ville. Boys pay anything up to $2,-
000, and. In the case of big names,^
are not averse to the guarantee plus
percentage idea.
Then there are several smaller
circuits Indulging in vaudeville,
with special yen for American im-
portations. These are the Syndi-
cate Halls, scattered around Lonr
don. There axe six of them, with
tliree in a position to pay some
money for Importations.
James Brennan circuit, in the
provinces, consists of about eight
spots, with three Indulging in acts
besides pictures. Top price is
around $400.
Walter Bentley, agent, represents
some eight or nine picture theatres,
with several of these needing stage
entertainment. Top price is about
1600.
Gerard Heath, another agent, is
also sol© booker for about four
spots, with two playing acts. Heath
Is always keen on American imports,
but flghta shy when price Is over
$500.
Sidney Bernstein picture circuit,
which comprises about 20 houses,
uses vaudeville In about five. Top
price is 5500.
Horace Collins, North Country
agent, has charge of four spots in
the provinces, mostly Scotland, all
playing variety, with top price
«u-ound $750. He is now importing
acts direct from America through
Prank Belmont, and has lately man-
aged to dispose of a oouple of nets to
other circuits after he has used
them.
Cinemas
Two picture theatres, until re-
cently owned by the Claverings and
now by John Maxwell, located at
Islington and Upton Park, also book
Americans when the price Is In the
neighborhood of 1500 to $750. Big
names also play there occasionally
on guarantee and percentage.
Kay Brothers own about three dc
luxe picture houses, and have "re-
cently flirted with vaudeville as an
added attraction. Their top at
present Is $400, but before long the
boys will have to loosen up.
Bert Montague has two houses, of
which he is the sole booker, which
occasionally play vaudeville. Top
here is $500.
Blackpool Tower company is an-
other concern that pays money for
acts. Prices normally range from
$400 to $600, but more Is paid dur-
ing the summer season.
Gaumont - British occasionally
uses big stuff for its super picture
houses. In all It has around six
weeks, all situated around London.
Top, especially for bands, is as
high as $3,500.
Stanley Wathon la the sole
booker for the new de luxer being
erected in Dublin, seating around
3,600, and is ready to spend as much
as $4,000 on its vaudeville portion,
which is to consist of about an
hour's entertainment.
Paramount, which intended to go
in for American name.s, has soft-
pedalled lately, claiming ifrom ex-
perience that importation of names
has not proven a profitable propo.sl-
tlon, for while these are names in
America, they do not pull on their
home reputation sufUcient to war-
rant their salaries over here. But
Par is still doing 'flashes,' which
Involve acts, with their double-
feature program.s.
This about exhausts the vaude-
ville demand.
It will be seen from the above
that, except In a few Instancm, the
biggest demand is for medium
priced acts — that Is acts up to $500.
Such is the case, and It can be
proven by the number of American
acts getting around this figure that
have been here for a considerable
time.
American Acts
Longest stay Is credited to Wil-
son, Keppel and Betty, who have
been here for nearly three years,
and have played constantly, with
about four weeks layoff during the
whole period. There are Mae
Wynne foursome, Michel, Dare
and Yates, Tracy and Vinette,
Hazel Mangean Girls, De Wolfe,
Metcalf and Ford, Tracy and Hay,
Geraldine and Joe, Lassiter
Brothers, Nice, Florio and Lubow
(at present touring Australia, but
returning here -shortly), Russell,
Marconi and Jerry, returned to
America after a 20 months' stay
here, but expected back here soon
minus Jerrj-.
Kimberly and Page, Tex McLeod,
Julian Rose, Fred Duprez, Herschcl
Heniere, Derlckson and Brown,
Layton and Johnstone, although
Americans, have been here so long
that they can be called local.
Of the recent importations. Will
Mahoney, Belle Baker, Three
Sailors, Diamond Brothers and the
Four Franks are about the best
around. Mahoney has been tour
ing his own unit and doing very
well. He does even better on re
turn visits than on debut. This is
not so strange when it is realized
the average E^nglish vaudeville
habitue, especially fn the provinces,
finds the humor of the American
novelties much more pronounced
on a second or even third visit.
The Sailors have not yet been
Induced to do their own unit, which
is really a gamble for the acts, be
ing guaranteed a small salary plus
percentage of the intake, but they
should do well If they venture out.
Boys have something to sell, espe-
cially their Drury Lane pantomime
success and the fact they liavc ap-
peared before the King and Queen
ESiglish people are vei-y loyal that
way; and what is good for their
King and Queen is always good
enough lor them. Sophie Tucker
always played the provinces under
these conditions, and generally
made more for her share than when
playing on a flat salary.
Must Gamble
Americans coming over, if they
are not prepared to take a gamble
on the 'unit' idea, wijuld do well
to forget the Idea they can come
over for a cut and build up their
salaries. There is no such thing as
getting a raise hei'e. What hap-
pens is, regardless of the salary an
act comes, over for, they will be
asked to take less after they have
played out their original contracts,
and will have their hands full to
maintain their original price, let
alone more.
In recent bookings. General The-
atres Inserted a new clause calling
for acts to give G. T. C. 25% of
any monies they receive from op-
position circuits, claiming as It
(G. T. C.) is responsible for the
arti.sts coming over, it Is entitled
to reap a share of the benefit of
the acts' success. Certain acts,
when given such a contract In
America, refused to sign, and In
some instances the clause was de-
leted.
General Theatres might have a
good talking point if it begins to
import acts for 20 to 30 week.s, but
Its time limit Is only eight to 10
weeks.
Going Places
By Cecelia Ager
'Vanities' Curves
Whereas the Shubei t 'Nights' used to be preoccupied with bosoms, the
Earl Carroll 'Vanities,' currently at the State, broods about the curves
of the waistline and the tummy.
And yet 'Vanities' is not wholly convinced that nudity is all, and so,
daringly reversing the usual procedure, the more naked showgirls start
off the opening parade, and the dressier ones bring It to its climax.
Each lovely, unscarred damsel, strolling forth from the wings, and sweep-
ing about the stage so gracefully, represents a 'Vanities' song, 'tin said by
their singing announcer. However.the number reveals an interecsting
color scheme— skin color ret and lace, with poppy red — and certainly
Its hats are ample, enormous cartwheels bent back and off the ."iome-
what absent-minded smiling faces. Now the chorus, In deeper skin color
long taffeta sheaths flounced at the -bottom, scamper on; greatly at a dis-
advantage in costumes tied at the waist like sacks of flour, which
wrinkle across the thighs when they dance and nowhere hint of the excel-
lent figures the girls reveal latei- on when they're lying on a black velvet
staircase waving white ostrich fans, unTiampcrcd by any covering save
some mischievous beads.
The whole company unites again for a number that yearns to be wild
and savage. While the chorus dances gingerly in lacquer red satin
draperies, waving sequincd net scimitars iand next beating little cymbils,
the showgirls have been standing silently by, quietly drei.sing the stage.
Suddenly they raise their arms aloft, for now It Is the forte finish, and
what have they got In their hands but cymbals too, which they also
start beating with commendable riiythm and gravity.
Helen Charleston, mimic who often gets the voice if not the physical
characteristics of her models, ingratiates herself by her plea.sant per-
sonality, her willingness, her nice smile and fresh young appcai-ance.
She wears a white satin tailo-.ed evening frock slim-fitted to a figure that
can take it. The Colette .sisters, neat arid pretty, are mo.<?t useful,
sometimes .announcing, sometimes singing, sometimes dancing, and al-
ways decorating.
Wanted — a Bobbie Pin
All that Elisabeth Bergncr needs, to be completely entrancing In Es-
cape Me Never,' is a bobbie pin.
She parts her short blonde hair far on the side, sweeps It straight
across her head to the other side, and then peiTnlts It, encourages It, to
tumble In a lank hunk over her right eye. Sometimes it is pai't of Miss
Bergner'.<j ai't to push it back off het eye, sometimes, it seems, it Is better
acting just to let it stay there. But always that lock of hair Is important.
And one bobbie pin, a piece of wire, string, ribbon, a hairpin, would keep
It in place.
Then, in 'Escape Me Never,' Miss Bergner also eats. She eats rolls,
bread, tea sandwich.s, small cakes, apples, spaghetti, drinks cups of tea.
Whenever it is possible, she cups whatever she's eating in both hands — ,
tl^e better to show what a hungry, direct, honest littlp. girl she is. MisS
Eer.'iner cats so often it becomes a manncri.sm, which, with her lock of
hair, makeii two mannerisms — two distractions from superb technique.
Miss Bergner Is so exactly what she choses to be, she creates a full
bodied, precisely detailed characterization so masterfully, so cleai'ly —
revealing the motivation and thought behind her expression, not Just th»
expression itself — that she arouses an admiration so zealous for her It
grows impatient wlienevor she traffics with obvious artifice. It Is Mlaa
Bergner's penalty for being so good that she is expected to be Without
flaw.
Though Mi.ss Bergner is the works In 'Escape Me Never," there are
remarkably few clo.'ieups of her, maybe becau.se her makeup is not as
flattering as it might be — revealing a mature and tliin-lipped mouth at
variance with her child-like figure. And maybe because they interrupt
the smooth flow of the story. Penelope Dudley-Ward, playing an earnest
English girl who wants 'to live dangerou.sly,' is a tall slim clothes model
in costumes that indicate the British have awakened to glamour for
femmes even though they don't know yet quite hovv- to go about cap-
turing it.
Drug Store Route
(Continued from page 1)
field. Jay C. FUppen, Ham Fisher,
Ted Husing, Mark Helllnger, Dick
Hlmber, Dan Parker, Nick Kenny,
Dave Vine, Gladys Glad, Mark
Plant and Milt Gross. All on the
cuff.
Amplifiers were strung along the
coping of the building, a la Holly-
wood preview, to carry program to
listeners who crowded streets for
blocks around. Effect of store win-
dows being boarded up was remi-
niscent of a New Year's Eve. Store
was virtually strangled by crowds
attempting to get within better
hearing dislance. Minor accident
occurred when pressing ob forced
a cop and one of the 'auilif.'nce'
through a plate gla.ss wimlow.
At conclusion of festivities, whieii
lasted one hour, doors w(:re opened
for bu.sinc!'!'. Well known cigsi';
came In for plug via the gratis
handout of two In a mlnature pack-
age.
Currently, Leonard Is on tho road
Rtagrlng- more Liggett 'opfnlngs.'
Bedecked in Lace
All of a sudden this week the Music Hall Glee Club is giving out forma-
tions with Its singing. Those orice stolid,- rooted-to-thc-ground chor-
isters step this way, step that way, and make all sorts of geometric pat-
terns while they warble — looking for all the, world like wooden Itockettcs.
only a little less convinced that the last step was the right one. It's a
Russell Markert production.
Called 'Land of Lace,' and sticking to the title, the stage show sees lace
In the crisscross of a skyscraper's steel framework, which provides the
background for acrobats Park and Clifford, who do not, however, wear
lace trunks. Theirs ai'C silver cloth.
The ballet corps represents 'Paper Lace,' some of them sweetly trot-
ting out from lace paper Valentine nooks which dress either side of the
stage, themselves dressed in' pretty yellow ballet frocks with black lac©
appUqued on their gently bouncing' .skirts. Their bonnets are black too,
edged with lace. Meanwhile, a wide strip of Alencon lace runs diagon-
ally across the backdrop and a swag of grey shadow lace dips laclly
from the flies.
The Rockottes themselves are saved for the finale, which Is called 'The
Lace Fan,' and which employs the girls' splendid legs as the spokes for a
sure enough lace fan tableau. The Kockettca pretend to be spokes of
the fan only while Mario and Floria are dancing their ballroom number,
memorable for Floria's nicely swirling princease white chiffon and lace
gown and Mario's own unobtrusiveneas, Mario Is an un.selflsh ballroom
dancer and wants everybody to v/atch his partner. When they finish,
having revealed some new whirl holds, the Rockcttes abandon their
fan, step forth in pink leotards with pink tulle Juttlngs and blue lace,
do tlicir invincible stuff, and then stand by while the whole company
cohnes back to look at the fan, which ha.H now folded up to show that
in buck of it all was another fan, a Fragonard, wiuh three living pictures
niched In It.
Costume Designer Montedoro's silhouette, for singers Glcr.sdotf Sisters
and Nita Carol, is form -fitting all the way down to the knees, but there
It zooms.
Mostly Slacks
'Red Morning' tell.s ot a Portugu<'sc.mal'l, who, as .something oC a Joan
Lowell, .ships aboard her father's South Sea freighter a.s .second mate,
gets shipwrecked on various Islands, flees savages ih tropical jungles,
and finds true love for the fadeout. Steffi Duna, Impersonating the busy
soa-going Poi'tUKU'.se maiden, i.s required to walk up gangplanks and crawl
in and out of natchps wearing — since she is fundami-ntally a sailor —
white 'lin:k sailor's p;int.s. It so happens Miss Dun;i does not have the
dcrricre suUable to sailor's pants, a fact conclusively confirmed by a
cruel camera whifh (leli);hts In catching her frrim her least — or Is U the
most — impressive ;irit;Ie. After her shipwreck, however. Miss Duna goes
native amongst the snvafcs and adopts their dress, .strategic wrappings
of 'i'ahltian prints whose large floral deslgn.s act, as sort of camouflage.
Miss Duna takes the stoi-y seriously and Is very beguiling ag she tries
to act It out. Her little Tartar face Hcarehos for elusive emotions anil
she Is very appealing in her earnestness. She han a pleasant Jiusky
voire, an arrent, and vrj' pretty curly hnlr.
B8
VARIETY
TIMES SQUARE
Wednesday, May 29, 1935
East
Chief of Northampton (Mass.)
police declares In favor of shorts for
Smith college girls— If the shorts
are not too abbreviated,
Polly Adler too slight for scrub-
bing brigade, so she's put into the
rug-making shop on the Island.
Leslie Howard out of 'Petrifled
Forest' and no performance for the
third time. Throat trouble.
N. Y. court rules that Jimmy
Walker is responsible only for his
personal share of the bill run up at
the St. Francis, 'Frisco, when he
and a party went out to persuade
Gov. Rolph to free Tom Mooncy.
Hotel gets judgment for $510.51 In-
stead of the full S2,0?9. A. C. Blu-
mcnthal and Frank P. Walsh have
already paid their shares, it was
brought out.
Lombard C. Jones, managing edi-
tor ot the American Mercury for
the past two months, blows the Job,
announcing Iie'.s not in sympathy
with the attitude of the publishers
toward striking employes.
Kaft of stage stars, m.c.'d by
Benny Loonard, in a ballyhoo for
a Timrs Sci. drug store.
Fox. Brooklyn, fined $500 for em-
ploying on bill four children under
legal age. Harmonica quartet of
boys who made the grade through
an amateur contest. S.P.C.C. made
the complaint. Fine was in lieu
of 24-hour suspension originally in-
tended.
Navy has perfected a voice am-
piiner which will carry a mile.
Chiony for use at sea. Navy
worked with A. T. & T,
S. L. r.oUiafel suing RKO for
$211,404^ claimed as due under his
employment contract for two years
and ."il day:;. Got $1,000 instead of
$2,000 a week the first year and
nothing the second, he asserts. De-
ducted ?15,000 received from Para-
mount, $19,500 from Castorla (radio
program) and $4,000 from the Roxy
Philadelphia Corp.
Police plan to spread traffic
safety propaganda. Adding painted
signs to posters. Fi^-st over the
Gaiety theatre, with a new one at
Grand Central. Others to be added.
Susan nlaspell, winner of the Pu-
'Jltzer prize with » 'Alison's House'
(1930) and founder of the Province-
town Playhouse, threatened to quit
Capo Cod when state troopers haled
her Into court Thursday (23) on
charge of blocking roadway while
. '^jShe discussed her new book with
Longston A, Moffett. Court dis-
missed the charge.
Open air poetry market in the
"Village nets $23.95. Tops was $6
and low 15c.
Francine Larrlmore granted U. S
citizenship papers Thursday (23).
Took out first papers two years ago.
Eileen Wenzel's suit against Louis
J. Ehret, Jr., for defacement, a mis-
trial. A juror pushed one of her
attorneys away from the jury box
because the latter was standing In
the line of vision.
S. M. Cartock has taken 'Red
Swan' from Boris de Tanko and
Robert L. Buckner.
Former Ambassador James W,
Gerrard urges the use of more pro-
paganda in films. Speaking at a
luncheon of the~^Iotlon Picture club
last week.
Transradio News and Its afl[lllatei
Radio News, suing the older news
associations for $1,100,000 in N. T
Chief defendants named are Asso
•jsxyttm fiM n ti i-iif-n in 1 1 n 1 1 1 1 ti i rn r mnTrnTTTrriini ii rn i ttti iriri
News From the Dailies
This department contains revjntten theatricai news items as published during the u)ee^ in the
daily papers of New York, Chicago, San Francisco, Hollywood and London. Variety takes no
credit for these news items; each has been rewritten from a daily paper.
elated Press, United Press and In-
ternational News. Charged that
these and individuals named con-
spired to keep the plaintiffs off the
air.
Mrs. Harriet Hagman Sebastian,
former chorus girl, gets $10 weekly
alimony pending hearing of lier
separation suit against Lt. Harry
Sebastian.
Julia Hoyt landed from abroad
on a stretcher. Developed pneu-
monia aboard ship and now re-
covering.
Wife of Enzlo Pinza, Met op.,
drops her alienation suit against
Mme. Rethberg. Stipulation filed
in state supreme court last week.
Judy O'Day Rogers, former chorus
girl, appeared in an undefended ac-
tion for annulment of her marriage
to Haskell Arthur Rogers. Said he
had promised to supplement the
civil ceremony with a Catholic ser-
vice, but later refused. Also told
her he was a stock broker but
proved to be an elevator operator.
Referee reserved decision;
Late Michael Guinan, Tex's
father, left his entire estate to his
widow, Bessie. Scheduled as 'un-
der $10,000.'
Supreme Court Justice Carew re-
served ■ decision on a motion for
examination of Ed Wynn before
trial of the $50,000 suit brought by
his uncle Samuel Greenberg, and
latter's wife for the care of Mrs.
Wynn In '29/30. Suit's against 'Ed
Wynn, also known as Isidor Leo-
pold.'
Ernest Schelling contracted for
Baltimore. To conduct an orches-
tra for adult and juvenile concerts.
Victor Moore loses his suit to
have set aside a verdict obtained
by the Citizens' Na;t. Bank, of
li'reeport, L. I., for $10,092. Moore
endorsed a note given the bank by
the defunct Lights, actors' club,
and the bank looked to him for
payment. Supreme court upholds
the bank,
A. R. Allen, manager of Philly
Symphony, definitely announces that
the orch will not dally with opera
next season.
Father Coughlln grossed about
$17,000. for his Madison Sq. Garden
demonstration. Net around $10,000
according to estimate at $2 top,
N. Y. Nudists plan Jersey camps
to lick the new state law.
Addison Pitt goes to Denver to
stage Elitch Garden stock.
Met opera will open Dec. 16 for a
season of 14 weeks, followed by two
weeks of touring. John Erskine,
Lucrezia Borl, Cornelius N. Bliss
and Allen Wardwell to sit In with
Edward Johnson in matters of pol
icy for next season.
Ixmg Island cops raiding country
.clubs for slot machines. Say they'll
play no favorites.
Rockaway Beach police pinched
three men last week who are sus
pected of having robbed Oscar C.
■Buck and Cornelius Stapleton, own-
ers of the Buck carnival, on April
28. The three men ganged on them
illlllltiillllltliillliilirliuil
New York Theatres
llllkllllMIIIIUUIUlllllllltl
||i|1illllllHll>MlltltflllMIIIII
iiituiiiiHiiuiit iinriiiHiiiuiiitiiiiiii iiiiunuuiiriiiiiuiiiHiiiurHiHiiiirii
iiiiiimtiiniiiiiiiniiHiiiniriiiiitintiiiiii
STATE HEm
ON grHE 8CBEEN
''Cardinal Richelieu"
starring OEOBCE ARLI8S
On tho Staire— EART. CAR-
ROLL VANI-nES with Mlt-
rliell nnd DarRnt — 20 Scenes
Frl.— "JIurder In the Fleet"
CAPITOL
BETTE DAVIS
"GIRL FROM 10th AVE."
On the Stage!— Evn Le Onlllenne
(Icorge JeoNel - Gertrude Ttlescn
RKO T H
E AT R E S
RKO 86th ST.
leilnBlen Ave.
KKO 81it ST.
en Broadway
Weil, to Frl.,
Mny 29 to 31
"STOLEN
HARMONY"
— and —
"NIGHT
AT RITZ"
Wed. to Frl,,
May 29 to 31
NOEL
COWARD
in
"THE
• SCOUNDREL"
wUli
Julie JlKydnn
^1 6th Great Weekl
^LT^r Cent, from 0:.'!0 A.M. Dully
«ctoip.M, JAMES CAGNEY
in ''G-MEN''
PARAMOUNT'"*"'
I SQUARE
MAE WEST
in "COIN' TO TOWN"
RIVOLI
OPENING TODAY
"lET 'EM HAVE IT"
ivlth RICHARD ARLEN
VIRGINIA BRUCE
RADIO CITY "o*^^E5feli='»
MUSIC HALL
ELISABETH BERGNER in
"ESCAPE ME NEVER"
ON THE STAQE . . . "Land of Lace,"
Russell Markert's gay fantasy In four color-
ful scenes with entire Muslo Hall ontembles;
and the Symphony Orchestra under the direc-
tion of Erno Rapee.
AM DAY
25c to 2
35c to 7
ANT SEAT
EDMUND LOWE in
"MR. DYNAMITE"
riuH Itlfr Rcvuo
ARMIDA
and Star ActH
7th Ave.J^QJ^Y Show Value
SOIIi St.'
' of the Nation
as Buck and Staplgton were enter-
ing former's home there and took
?500, weekend receipts.
John Barrymore off on a cruise
with party Including Elaine Barrle,
his newest protege. Inside Intimates
It'.s a press buildup for a forthcom-
ing Broadway hooking with Miss
Barrle as his lead.
Referee In the divorce case of
Edward Fowler against Gladys
George recommends that a divorce
be granted. Court usually okes ref-
ree decision.
U. S. Customs court again up-
holds the contention that tourists
can bring In $100 worth of liquor
by paying only the excise tax.
Exhibition, at N. Y, College of
Pharmacy includes a machine for
telling McCoy blondes from the
peroxides.
Joseph Schlldkraut has bought
stage and screen rights to 'Tomor-
row Is a Holiday,' by Leo Perutz
and Hans Adler, now current in
Vienna. "Will show it here early
next season.
Harry G. Sommers, who has
handled every revival by the Play-
ers since inception of the idea In
1922, win miss this one. Called to
Grand Rapids by illness of his
sister.
American Mercury smacked for
$300 for a story on La Guardia or-
dered from Dennis Lynch, but not
used or paid for. Ed. objected to
some criticism of Gov. Lehman and
held up the check.
Indepent'.ent (8th Av.) subway
padlocks turnstiles. Large enough
to permit two thin passengers to
get through for a jitney.
Lunt and Pontanne oft the road
with 'Taming of the Shrew,' but
not through with it yet.
License Commissioner Moss
through with 'trials' of applicants
for burley licenses.' Will announce
decision this week.
State Industrial Commission cites
-33 more cafe owners for using
women as hat check and cigarette
girls after 10 p. m.
Panic at a carnival In Plsca-
tawney township, N. J., when
lioness got loose. Taken 20 minutes
later in a schoolhouse and caged
without casualties.
Brock Pemberton has closed for
London productions of 'Personal
Appearance' and 'Ceiling Zero." Gil
bert Miller has a piece, of 'Personal'
with Jack "Waller In on 'Zero.'
Sacha Gultry to do a one-nighter
here, June 5^ under Gilbert Miller,
First local appearance since '26. At
the 46th Street.
Excitement in Boston, where it
is reported the spirit of the late
Philip Hale is sending spirit mes
sages to his wife.
Nellie Ryan, a trained nurse, took
an auto driving lesson last Sunday
Hit four.
Another stickup around the Sq
Youth got $29.80 out of Childs' at
109 W. 42d street.
S.P.C.C. urging stricter control of
children at nabe spots. Maybe a
special section for children where
they will be safe from degenerates,
Monte Carlo Ballet Russe to ap
pear with Philadelphia, Cleveland,
Cincinnati and St. Louis Symphony
orchs next season. Lead-off will
be in Phila., Nov. 12-16.
N. Y. Legit Code Authority ap
proved the National Theatre idea
at its meeting Saturday (26)
Named Brock Pemberton, Marc
Helmann, "Wm. A. Brady, Frank
Gllimore and Philip "Wittenberg to
go to Washington and push it
along.
Emergency Relief reports that
around 600 musicians have been
given weekly employment to en
tertain approximately 48,000 in
N. Y. area.
Sam H. Harris has his brand on
'Sing Before Breakfast,' farce about
the show biz. John Murray and
Allen Boretz wrote it To get a
summer tryout.
Having gotten rid of some poems
at from $5 to 15c; Greenwich Vil
lagers now holding an open air art
show. One artist offers a still life
for a chest of drawers.
Supreme court decided that the
NRA codes are illegal and unen-
forable. Decision made on appeals,
and covers all industries.
Bars went up against breach
suits yesterday (Tuesday).
Fifth avenue merchants starting
early to have the St. Patrick's pa
rade rerouted for next year, St
Patrick crowds do not patronize
li'itth avenue stores.
Winter Garden to have an in
visible orch pit and a fan curtain
Curtain gag was used at Koster &
Rial's in '85.
Cornelia Otis Skinner to do 'Can-
dida' in White- Plains, Her llrst
major stage assignment,
Broadway i?roductIons, Inc., sells
to Anglo-American Renters, Ltd
four feature musicals, Throe to be
made hero and one In England
Sympathizers with the pickets In
front of the Cohan theatre organ
izcd a snake dance. Pickets pinched
and 50 dispersed. Last Monday,
Lucrezia Borl elected one of th
^lirpctors of Met. Op. In recognition
of her efforts oil behalf of the Met
organization.
M. H. Aylesworth champions free
speech on the air, but vetoes prop-
aganda in a report to the advisory
council Qt NBC.
N. Y. State Labor Dept. reverses
itself and will permit hat and clgar-
et girls to work after 10 p. m., pend-
ing report of the Fair Wage Board.
Roxy theatre to get first choice of
all G.-B. nims. Some 16 on Ust.
Coast
Max Reinhardt Instructed his at-
torney to enter denial to press re-
ports that he had married Helene
Thlmlg, actress,
Acting on petition of Harry Ban-
nister, L. A. court Issued order for-
bidding Ann Harding, his ex-wife,
from taking their 6-year-old
daughter out of the state pertdlng
legal action over the child's cus-
tody.
Lillian and Edna Ralnen, dancers,
awarded $200 damages against L. A.
Railway company for Injuries re-
ceived when a woman fell on them
when the bus lurched.
Dave Gould, dance director,
awarded interlocutory decree of
divorce on ground that his wife de-
clined to accompany him to the
Coast from New York,.
Engagement of Robin Annesley to
Billy Wilson, soloist with B?n
Bernle, announced In L. A.
John Warburton, English film
actor, residing in Agua Caliente
awaiting a quota number for re
entry into this country.
Anna Andre, film player, to wed
Rian James, writer, when latter's
divorce becomes final in April of
next year,
Lawrence Hazard, scenarist, filed
cross complaint to divorce action of
his wife, Inez Hazard, stage actress
Immigration Inspector sent word
to "Greta Garbo that if she wants
a permit to reenter U. S. after her
trip to Sweden, she'll have to come
down and get it. Garbo wanted the
permit delivered to her home.
Melville Brown, picture director,
divorced in L. A. and settled $16,000
in cash, a house and lot in property
division.
Miles Friedman, cartoonist, ar-
rested In L. A. on complaint of Na-
dla Norman, film player, that he
attacked her.
Hugh Lofting, English writer of
children's books, filed notice in L. A.
of Intention to wed Josephine
Frlcker, nurse.
Mother of Russ Columbo recover-
ing from heart attack, but news of
her son's death still being kept
from her.
T. O. Jevne, film writer, sued for
divorce in L. A.
Edith Waldron, films, received se-
vere facial Injuries in auto crash
when a driver fell asleep at the
wheel.
Babe La Moine divorced in L, A.
from Robert Stevenson.
Traffic injuries in L. A. sent the
following writers to the hospital for
treatment: Milton Ralson, William
Drake, Harold Buchman and Beth
Lewis.
Eddie Conrad, actor - writer,
granted divorce in L. A. from
Marion Eddy Conrad on testimony
that she spent most of her time
learning to fly. Also that since 1928
she bought furs and Jewels costing
$30,000, which his income didn't
warrant.
L. A, city prosecutor issued com-
plaint against Lou Daro, wrestling
promoter, charging that he over-
crowded Olympic auditorium 200
beyond its capacity.
Press reports that she would wed
Errol Flynn, Irish actor, were de-
nied by Lily Damita.
Nix on Sundays
(Continued from page 53)
later come up for final disposition
by referendum.
Council, which mulled Sundays
for some time, recently split 11-6
on whether Sundays should be put
up to the members at all. Those
in favor won out.
The election Monday resulted In
the regular ticket winning by a wide
majority. While the vote was 565
against 183 for the Independent
ticket put up the Actors Forum
(younger group) tliere was no
doubt that thcro is a determined
minority faction within the organi-
zation.
Whether the group will further
develop has not been Indicated. It
managed to elect half a dozen can-
didates to the Council last year
but when attempting to name can-
didates on the regular ticket this
spring was sharply beaten. Ex-
planation is that the last two mect-
I ings were better attended than the
annual session last season. Thers
wero 900 present at the Astor Mon-
day, some being ineligible to vote.
Orderly Meet
Meeting progressed in ratlier
orderly fashion, which was surpris-
ing to the officers, who expected
conflicts with the Forum leaders.
However, in the later stage of the
session, friction arose and the
meeting was declared over by
Frank Gllimore after a motion to
adjourn had brought a chorus of
noes from the Forum contingent.
Loud speakers were used during
tho meeting and several news-
papermen waiting outside for the
result heard pretty much all that
was said. The expected scrap over
the way the' ballots were sent out
started when Philip Loeb and Sam
Jaffe, Forum's speakers, questioned
tho constitutionality of the vote.
They argued that the regular
ticket should not have been sent
out in advance of the indie slate,
which was put to a disadvantage
since those ballots cast by mall
prior to the second ticket could
not be withdrawn unless such mem-
bers attended the meeting. Forum
felt that both tickets should have
been distributed together.
Loeb demanded what section of
tho constitution prevented a second
ballot being sent out to take pre-
cedence over the. flrst, Gllimore,
after declaring there was 'no
thought of cheating anyone out of
their constitutional rights,' and
adding: 'I accuse the opposition of
inconsiderate action by delaying
their petition' for an independent
ticket, turned the chair over to Paul
Turner, Equity's attorney.
Latter referred to section seven
of article three In the constitution
as an answer to the queries, but
when pressed admitted that his rul-
ing against a new ballot being sent
out was based on his own interpre-
tation.
Jaffe thereupon charged
Turner was passing the buck.
Brady's Argument
Principal proponent for Sunday
shows was William A. Brady, who,
though a manager, retains member-
ship in Equity. Principal opponent
was Charles Dow Clark.
Brady said: 'I appeal to you for
fair play for the good old theatre.
The theatre declined during pros-
perity, and Is on Its last legs. But
evidence is that people want the
theatre back in the tank towns, I
say Actors Equity should give it a
try, It's going to mean something
to the actors, stage hands, musi-
cians and the perpetuation of the
American theatre.'
Another in favor said: 'We don't
need to worry when the day of rest
is to be. I think we have been rest-
ing five years too much.'
Leo Curley, secretary, spoke for
the 11 members of the Council who
thought Sundays should be given a
trial.
'The actors are still in control of
the situation,' he said, and believed
trying Sundays under certain condi-
tions the solution, since the situa-
tion could easily be altered if such
performances were later ruled off.
Actors' Angles
Yet there is a material percentaga
of actors unalterably opposed. Ono
such said: 'When the smoke clears
away, the actor will not receive a
penny for Sunday shows.'
That expresses the underlying
sentiment of actors generally, who
feel that there is a gimmick in the'
Sunday thing.
The 10 new members to Council
and three replacement councillors
are: Walter Abel, James Bell, Hum-
phrey Eogart, Beulah Bondl, Eliot
Cabot, Alexandra Carlisle, Pedro de
Cordoba, Edward Fielding, Priestly
Morrison and Blanche Yurka. Re-
placements were Helen Broderlclc,
to serve until 1937; Ernest Glenden-
nlhg, to serve to 1936; and Kenneth
MacKenna, to serve until 1938.
Leaders of Equity's administra-
tion cleared the decks in expecta-
tion of a hot session. It was known
that the Forum would protest the
manner in which the independent
tloket ballot was sent out.
At Equity's ofllce it was stated
that tho fault was that of the spon-
sor of the indie ticket. Usually the
ballots are mailed out six weeks
after the nominations. This time It
was claimed the administration flg»
ured on an opposition ticket and
waited eight weeks before sending
out the ballots. That was throo days
before the Forum filed its ticket.
For that reason and the expecta-
tion of other controversial Issues,
It was decided in advance that the
president's report would be cur-
tailed, members being told that it
would appear more fully in Equity's
monthly house organ, so that mora
time could be devoted to new busi-
ness. Likewise the trea.suror's re-
port was given in brief.
Wednesday, May 29, 1935
TIME$ SQUARE
VARIETY
59
Tm Telling You
By Jack Osterman
Hello Frisco
Talked to Frisco last night, Jiot
long distance. . .Jbe. He Just re-
turned from a night club date at
Houston. . .Texas, not the street.
AsUed him who owned the spot and
he! told U3 the Yanks and the Cubs.
Every night a bus load of partner.'?
would drive up. He also stuttered
that he is living at the Park Central,
but if things don't pick up it'll be
vice versa.
On his arrival here Joe found that
Frank Farnum was breaking In a
new landlord, and that there hasn't
been a Xmas tree sold In front of
Dave'a Blue Room since he's been
back. When asked how long it has
been since he's been on the Coast,
Joe declared, 'Since I made 'The
Gorilla' they, told me I couldn't etay
away too long.' We came to the
conclusion that the only reason Joe
Isn't in pictures Is because Lubltsch
• and Goldwyn, combined, are the only
two who could afford him... he'd
stutter other companies into bank-
ruptcy. His parting words were,
'Understand they've made a new
• rule on boats. In cast of disaster,
©very passenger has to sign a pledge
to save a sailor.'
Loew Lowdown
Inflation
itch
man on Bio:mUv,
plays a
.sign reading:
" ics
Gc each — 4 for
Of Thee I Sing-Sing
Sid Cohen reports about a trip he
made to Sing-Sing to visit one of
the guests.
A new arrival was put in a cell
with a guy who was doing 30 years.
The 30-yearer asked his cellmate,
•How long you in for?' and the kid
replied,. '18 months.'. . .'Then why
the hell are you taking oft your
ehoes?' hollered the other guy.
College Rhythm
And speaking of the big house,
witnessed a ball game up there the
other Sunday. One of the boys had
on his sweater. Graduation. . .1960.
Good Policy
Headline. ..'HITLER TO DRAFT
■WOMEN FOR WAR!'
It It's good enough for Hitler, It's
good enough for them.
New Trio
Bumped Into our old Winter Gar-
den, librettist, Harold Atterldge, and
asked him' If It's true that he, Jimmy
Hanley and Arthur Swanstrora were
Kolng to write and produce a new
revue.
Harold answered, *Yeh. We're
going to call It 'Three Men on Cain's
Horses.'
Vaa You Dere, Sharlie?
Cllft Hall, who runs a cafe In Ja-
maica between Jack Pearl's prom-
ises, showed us a lovely clgaret case
the Baron gave him. We said, 'Ni|ce
of Jack to give you that at the end
of the broadcast series.' Cllft re-
plied, 'What do you mean — a broad-
cast present? I got It two years
ago last Xmas!'
Possible
Harry Rose, Broadway's Seventh
Avenue Jester, wires to say that
since amateur hours the price of
■ongs has Increased 60%.
Now It's Stores
Shavo (Durante Ted Lewis) Sher-
man phoned us the other morning
and asked If we would appear for
the opening of a drug store. As
much, as we needed a bromo seltzer
we stayed In bed. But Dave Vine
cut his act down to three counters.
Ostermania
Attended the dinner given by the
unions to one of their head men,
Vincent Jacobl, . .Boros Morros was
toastmaster, so told him he was the
only man In the union who speaks
proper English. . .he used the gag. . .
5ob Randall, Bob Fisher and Leon
Flatow have", a new act, called the
'Three Public Enemies'. . .swell title
for the critics If the act doesn't
click... Jack Pasternack, who leaves
for the Napanoch Country Club this
week, was interviewing talent.
Asked one girl 'How tall are you
and drew the reply, 'Five feet with
heels, five feet four with regular
Suys'...Many a summer soclftl dl
rector can't direct traffic, . .Koppo
Marx Is doing swell In Hollywood
as an agent... he must know talent
he quit acting. . .stooges now sleep
in the box and wake up in time for
the act they work for... and we still
bollcvo that life begins at 40... so
we'll lay oft eight more years.
Are you waiting?
(Continued from page 5)
tional surplus Income. Bernstein's
share is iVz% while NMck Schonck
gets 2%%.
The option agreements give Thal-
berg, Mayer and Rubin the right to
buy a total of 200,000 shares o£ com-
mon at prices i-anging from $30 to
?40, This offer expires in 1930.
Bernstein is given the right to buy
30,000 shares on the same terms and
so far, statement disclosed, has
availed himself of the privilege to
the extent of 13,890 shares. No In-
dication that the Mayer trio has
purchased any securities, but Rubin
and Mayer have the right to take
50,000 apiece and Thalberg the right
to purchase 100,000.
While Loew's said salary and
bonus data Is 'omitted at this time,'
the Bernstein salary figure was re-
vealed in the copy of his personal
service contract filed as a supple-
ment to the registration application.
Similar contract regarding Mayer,
Thalberg and Rubin was included,
but did not throw light on their
fixed salaries.
Fihanoial Structure
The Loew's application pertained
to permanent listing of $8,715,000
worth of 15-year 6% gold deben-
tures out of an authorized Issue of
$15,000,000; 136,722 shares of $6.50
cumulative preferred, 1,464,205
shares outstanding, and 250,000
shares unissued of no par' common.
Statement showed the liability of
the outstanding cumulative pre-
ferred Is $12,920,229 and that of out.
standlnfc common, part of an au-
thorized Issue of $40,000,000, Is $36,-
676,580.
While statement said that no In-
dividuals or corporations have as
much as 10% holdings of company's
securities, Loew's revealed that
Nicholas M. Schenck owns 1,817
shares of common; Bernstein, 13,-
890; David L. Loew, 500; Edward A.
Schiller, 600; Leopold Friedman,
secretary, 9,412; Isidor Frey, assist-
ant sec, 300; Charles C. Moskow-
itE, assistant treasurer, 300; Len
Coheq, assistant treasurer, 100; H.
Helbom, assistance sec, 100; Ru-
bin, 2,000; William A. Phillips, di-
rector, 2,000, and' David Warfleld,
also a director, 7,000. Rubin also
holds 260 shares of preferred.
The statement shows. Loew's owns
outright 83 subsidiaries and Is part
owner of 43 others In addition to 45
more domestic and foreign com-
panies, part of the Metro-Goldwyn-
Mayer corporate set-up, about
which no details were made public.
M-G-M Co. was shown to be own-
er of 67 of the various subsidiaries.
Pathe'e Salary Dope
Salary dope was made public In
similar statement filed by Pathe re-
garding registration of 261,863 out-
standing and 7,886 unissued shares
of Class A preference and 960,926%
outstanding, and 123,9431/^ unissued
shares of common.
Stewart W. Webb, president, who
stepped down in the reorganization,
drew $20,800 last year In salaries
and as additional compensation has
options to purchase 6,700 Class A
shares at $12 and 24,800 common at
$2. Arthur B. Poole, vice-president,
was listed at $16,600 per annum,
and T. P. Roach, secretary and as-
sistant treasurer, the third highest
paid officer, is down for $4,300.
Only holders- of 10% or more of
Pathe securities are Broseco Corp.
o: Newark, N. J., which has 10.66%,
or 1,804 shares, of the company's
8% cumulative preferred, and the
voting trustees who hold 12.4%, or
2,097 shares of the same type of
securities. Arthur B. Poole Is listed
as owner of 20 shares of the cumu-
lative preferred; Charles A. Stone,
director, of 100 shares of Class A;
Theodore C. Strelbert, director, of
15 shares of cumulative preferred
and 100 A; Charles B. Wlggln, di-
rector, of 10 common. Frank F.
Kolbe, new president of the outfit,
owns none of the firm's paper.
Patho is 100% owner of seven
subsidiaries, Pathe International
Corp., State Theatre Co., Australa-
sian LIcc-nse.'i, Ltd., I'athcprams,
.Inc., Pathe Studios, Inc., Pathe
Sound Studio.j, Inc., and Pathe Co.
Its capital structure includes au-
thorized Is.suc of $10,000,000 worth
of 10-ycar gold debentures, of which
$1,990,500 are outstanding, and 30,000
shares of 8% cumulative preferred
of which 16,900 are out, with a lia-
bility of $804,300.
Heckheimer Disbarred
Pending His Appeal
On Arson Conviction
Being convicted up stale of con-
niving to burn his Lake Placid, New
York, cottage for the Insurance, and
sentenced to one and one-half to
three years in Dannemora prison,
Harry Saks Heckheimer, New York
theatrical lawyer, was automatically
disbarred and he stopped practice
last week. However, he secured a
certificate of reasonable doubt and
Is at liberty under bail of $2,000.
pending an appeal.
Joseph E. Shea, former vaudeville
agent, and the two men who fired
the house were given. suspended sen-
tences. All three pleaded guilty. It
was disclosd that three days be-
fore the alleged arson, an additional
$7,000 in Insurance was placed on
Heckhelmer's place, that policy. In
the name of his mother-in-law,
making a total of $17,000 Insurance.
If his conviction stands this In-
surance will not be paid.
LOBSTER REPRIEVED
Marin© Nourishment Spot Gets
Stay in Move Notice
Recent order handed down from
receivers that all tenants on the
Crlterion-Loew's New York prop-
erty must vacate premises by June
15 to permit razing of structures
and rebuilding, docs not apply to
the Lobster, old sea food eatery
located on site in 45th street, which
gtts an additional sixty days.
Restaurant is the only exception
made among lease-holders. Reason
(or extension is l iat the proprietor
held out for his lease rights, which
permit the stay. After time allowed
elapses Linz & Fuchs must seek a
new location.
STOCK BURLEY
OKE IN OHIO,
TRY MKH.
Friars' Penthouse Gym
Construction starts this week on
the PYlars Club's gymnasium, one
fioor of the penthouse clubrbo'ms In
the Hollywood theatre building.
New York. It will cost around
$4,000.
Club has already opened Us new
terrace grill and card room. Latter
Is claimed to be the only open air
klblzter track in the country.
Nudist Stripped
Rochester, May 28.
Enactment of antl-nudlst bill at
Albany put a crimp In plaas of W. W.
Newcomb for opening a flesh camp
this summer. He launched one two
years ago; but It languished when
feminine element declined to Join
even at reduced rates or free.
This year gala were said to have
been signed in advance.
Canton, O., May 28.
Matt Kolb, whose stock burlesque
is now in Its second month at the
Grand Opera house here. Is open-
ing; a No. 2 unit with 35 people this
week at Romona Park, Grand Rap-
ids, Mich., for a summer season.
Associated v^lth Kolb In the double
venture is Art Moeller.
Personnel will include George
Broadhurst, Nixon and Sans and
Bob Ferguson, comics; Ray Kolb,
bass and characters; William De-
shon, straight and baritone; Ernie
Holder, tenor and characters;
Frank Blyler, second tenor; Billy
I^a Tour, dancer; Margo Bush, in
genue; Ward Sliters, dance team
Jeannett and Hardy, specialty
dancers, and the Crescent Trio, In-
strumentalists.
Dolly Allen, who has been direct
ing the chorus work of the local
company, moves on to tho-new unit
using sixteen girls. Raymond Le-
roy succeeds her here.
Additions to the local company
are Loretta Martin, Vivian Proctor,
and Andy Anderson. William
Clark, veteran burley treasurer and
manager, became local manager
this week.
TARBEH'S' AMUSEMENT GUIDE
B'WAY EATERIES
SOCKED BY
5TH ave;s
Broadway restaurant owners art
in sackcloth and ashes. The east
side spots of New York, formerly
patronized strictly by the class mi-
nority of the city, now have ap-
parently stolen the 'rabble' as welU
If anybody's eating west of Fifth
avenue, 20 odd restaurateurs who
owned dineries in the Times Square
sector up until the past two weeks
didn't see them. That's how many
chow spots have folded in the last
fortnight from customer malnutri-
tion.
While the majority of the fade-
outs were the smaller restaurants
and grills, a few that folded rep-
resented sizeable Investments. Es-
pecially Harry Cooper's, the White
Horse Tavern and the La Salle.
Latter two were established spots,
especially the prohibition-era White
Horse. Cooper's was comparatively
new.
Explanations for the low eating
rate oh Broadway are varied, but
they can't adequately explain the
west side doldrums for' the prices
are no higher west than east of
Fifth avenue, and the same amount
of people still pours Into the
Square nightly.
For show people as well aa laymen, this Guide to general amuaementa
in New York, first inaugurated here in 1926, is revived and published
weekly in response to repeated requests. VAUBrr lends the guidance of
its judgment in the various entertainments denoted.
No slight is intended for those unmentioned, as text will be switched
weekly. The lista are of Variety's compilation only, and as a handy
reference. It may serve the 6ut-of-towner as a time saver in selection.
PLAYS ON BROADWAY
Current Broadway legitimate attractions are completely listed and
commented upon weekly in the Legitimate Section.
In that department, both in the comment and the amount of the grons
receipts of each show will be found the necessary information as to the
most successful plays, alto the scale of admission charged.
FILMS ON BROADWAY
Similarly, the new pictures in the Broadway first runs and combina-
tions are covered weekly in the reviews, the film gross boxoffice story
and the standing box on Page 4, which indicatea the new films for next
week and the week after.
BEST NEW PICTURES THIS WEEK
R. C. Music Hall— 'Escape Me Never' (UA).
HOTCHA AND CLASS NITERIE8
Cotton Club, Dickie Wells' and Ubangi in Harlem, Village Barn and
Nut Club in the Village, and King's Terrace In Times Sq., are sufficiently
heated for the hectic nocturnal addicts. Famous Door Is the fave mu-
sicians' hangout and very hotcha In the wee a. m. hours. Greenwich
Village also has a number of new hot spots that are doing much to
revive the sector. Best to Just browse around 4th and 7 th avenue.
Equally hilarious, Eddie Davis' saucy songs at Leon A. Eddie's and the
mauve-decade gang-singing at Gay 90's are surefire for lively diversion
and dIvertIs.sementB.
Any number of Times Sq. side-street dlalecteries are also good diver-
sion If yearning for 'different' type of atmosphere. Mlml's Faubeurg-
Montmartre and the Bal Musette are In that category. Mori'a and
Moneta's are still worth a trip downtown. Authentic Flamenco en-
tertainment like El Chico In the Village, arid Havaneae, like the Cubana-
can in the Spanish sector of Harlem; also El Bolero In the Village and
El Toreador on W. 110th,
Smarter east side (mostly) spots Include the. new Versailles, an ultra
room, which right now is doing a big business (Harry Rlchman); EI
Morocco, House of Lords, Jack and Charlie's, Club New Yorker, the new
Stork Club, Normandie, Mon Paris, Chateau Moderne, all fave oases.
Rainbow Room In Rockefeller Center has Ray Noblo opening there
Friday (1); the St. Regis hotel; Eddy Duchin's music at the C. P. Casino
getting a big play; the Savoy- Plaza, Joe Reichman's dansapatlon at
the Hotel Pennsylvania, are among the smarter supper hoofcries.
New Rockefeller Plaza restaurant also o.k., especially with the warmer
weather.
French Casino's 'Folios Bcrgercs' revue Is still a big cabaret money-
getter. Of the new starters. Jack Dempsoy's chop house la doing o.k.
Paradise and Hollywood among the outetander mass cabarets. Harlem
has come to Broadway with the opening of Connie's Inn on the site of the
old I'alals Royale. Ben Marden's Riviera Is hot again with the warmer
weather and a new Earl Carroll revue.
B'way in Cham Gang,
2,000 Letters Biting
In at a Buck a Nip
Dollar chain letter gag spread Ilk*
gi'avy on a white vest in the Times
Square area during the past week«..
Estimated that at least 2,000 euob
chain letters hit district between
40th and 60th streets' in less than
seven days.
Official cognizance of the higher*
priced ■ letter's sway was taken by
Loew's, order going out from com-
pany's offices to all house manager^
In greater ^metropolitan area for--
bidding employes to participate.
Pointed out that it took too much
time away from Loew workers'
tasks for the circuit, and left th*
definite hint that participation
would lead to dismissal.
Department stores, with hundreds
of employes enthused over the Idea,
also were hit by oflRclal edicts.
Portland, Ore., May 28.
Chain letter racket ended in the
burg like a pricked balloon, with
arrest of 30 chain brokers who had
done a roaring trade for a week.
Chief profit was derived by scores
of public stenographers who worked
overtime writing the sucker mis-
s'ves.
MARRIAGES
Helen Marlowe, film stand-in, to
Lester White, cameraman, May 26.
in Hollywood.
Margaret Speed, portrait artist, to
Lowell Farrell, assistant director.
May 22, In Hollywood.
H. M, Feeleyi sales manager of
Chicago ofHce of Free & Siclninger.
station rep outfit, to Sara Chas*
Franklin, May 0, in Chicago. Brlda
Is known as Anna Chase in x&Ho.
Violet DooUn to William Clark,
at Canton, O., May 20. Bride is trbm
Chicago, a non-pro; he is manager
of Grand Opera House, Canton.
Matt Kolb burlesque company wit*,
nessed ceremony.
Pauline Marks to Howard Thurs-
ton, Harrison, N. Y., May 24. 8h«
assists the magician in his act.
BIRTHS
Mr. and Mrs. Ted Flo Rlto, son,
at Mercy hospital, Chicago, May 11.
Mother a non-pro.
Mr. and Mrs. Hugh A. L. Halff,
son, in San Antonio on ^fay 9.
Father is manager of station KOAI,
San Antonio.
Mr. and Mrs. George Kcrcher,
son, on May 18 in Chicago. Fathei
is salesman with the Chicago office
of Ed Petry company.
Mr. and Mrs. Alfred Santel],
daughter, Jlay 24, In Los Angeles.
Mother is the former Jane Kelthley,
film antrPs.s.
Mr. and Mrs. Tim Whelan, son, 1
Hollywood, May 25.
60
VARIETY
TIMES SQUARE
Wednesday, May 29, 1935
Broadway
Mablo Wayne back from London.
Carl Freed's poisoned mitt had a
relapse.
.lack Barry and his dentist In con-
ferences.
John FUnn flew to Los Angeles
Friday (24).
Bernle Simon moved office to
West 42d street.
Gene Gclger back on Broadway
after a year'.s hiatus.
Frank McGrann all set In apart-
ment with a terrace.
Jack Curtis left Monday (27) on
hi.s annual to Europe.
John R. Andrew back In the per-
eonal management biz.
Sam Eeckhardt, the ticket broker,
lost his mother last week.
0. V. Johnson resigned as biz
rep of International Photographers.
Depression scene: Two femme
bootblacks playing" the Bond Bldg.
Katherlne Brown, eastern story
editor for RKO, back from the
Coast.
There's already a new cafe on
West -iSth street called the Nor-
mandie.
Zac Freedman Invited to speak
before the journalistic class at
N. Y. U.
Harry Bedell, of the Miller the-
atre b.o., celebrated 150th birthday
Saturday.
Leslie McLeod, • ex-leglter, now
pro and g.m. of the Larchmont C.C.,
Maniaroneck.
Johnnie Phillips dolled up his
Frankie and Johnnies with green
Venetian blinds.
Roy Renard, singing juve, signed
by Paramount for three shorts to
be made In east.
Carl Hoff celebrated his eighth
wedding anniversary by purchasing
a country place at Rye, N. Y.
Abe Cohn back after piloting 'Life
Begins at 8:40,' which folded for
the summer to resume Labor Day.
Countess Olga Albanl exits from
the airways for two weeks June 2,
and hikes off to Hot Springs, Ark.
Harold B. Franklin's son, Elbert,
Is learning the film biz, starting In
the cutting dept. on the Metro lot.
George Sidney, L. K.'s son, and
Mrs. Agnes Dobson, Ned's mother,
,got in from the Coast Monday (27).
Bin Fields handling out-of-town
publicity for 'The Old Maid.' John'
Peter Toohey Is the New York p.a.
Blanche Yurka, signed through
Leah Salisbury for Metro's 'Tale of
.Two Cities,' departed for Coast same
' day.
Charles Waldroii, who's been
trouplng with Katharine Cornell for
the past five years, to the Coast by
auto.,
PvKO home office is cuh-razy for
chain letters. Ditto the Loewltes,
with much wampum claimed re-
ceived.
Jean Arthur comes in from the
Coast today (Wedn^day) for a
two-weeks' visit, then back for
more film work.
Bob Reud, St. Morltz p.a., Is re-
cuplng In the North Carolina mts.
Harry Sobol and Ferris (Ted) Hart-
man are subbing meantime.
Allen Rlvkln's 'Knock on Wood'
play opened last night at the Cort
and he returns to Hollywood and
his Fox contract today (Wed.).
Sedano (and Mabel Swor), the
dancer at the LaRue, is noted for
his spaghetti sauce and some big
interests are going to market it in
cans.
If Bert Acosta has his license re-
stored, he'll join the Plangborn-
Nlchols-Chamberlaln air troupe,
which Ed Hart and Phil Wlrth are
piloting for fairs.
The Westchester kids have taken
to piling into station wagons and
driving to the hotel roofs and road-
houses en masse that way for their
nocturnal hoofery.
Maria De Kammerer's spring ex-
hibit of oils Includes' portraits of
Margaret Perry, of 'Celling Zero,'
and Laurence i Riley, author of
'Personal Appearance.'
Pat Fitzpatrlck and Bob Kerr,
Gene Austin's aides, set what may
bp a non-pro auto record to the
Coast In traveling the distance
from New York in three days.
Bob Howard, f6rmerly treasurer
of the Times Square theatre and
more recently with Mulrooney's
_ alcoholic beverage control board,
" now with Mike Jacobs' ticket outfit.
'i/lark Hellinger's barbershop tip-
ping scale. $1 for a shave, ?2 for
haircut and $5 to the manicurist,
makes him the top customer In the
Broadway tonsorlal parlor he pat-
ronizes.
Phoney lO's and 20's have the
Broadway restaurant and theatre
cashiers so jittery that the minute-
ness with which they examine the
bills for possible spurlousuess Irks
many a customer.
With the mobs laying low, the
Broadway barbershops and other
haunts, which thrived on catering
to that type of gentry, are sufCerlng
proportionately. They were among
the best spenders.
Paramounter Jack Knight, Jr.,
was handed the Distinguished Ser-
vice Cross for heroism exhibited at
St. Mlhiel, France. In 191!). Con-
gressional okay responsible for de-
lay up until May 18.
Georgie Coyle, champ flyweight
Golden Glover and Music Hall
usher, gives an exhibition for em-
ployees at opening of Hall's roof
playground May 31.
Thespians of the Warner Club
:y here entrained for New Haven May
25 to entertain - members of local
Warner Club with production of
'The Brat' at the Roger Sherman
theatre. Jack Heksln directed.
The Bob Colliers bought them-
selves a car and will drive back to
Hollywood leisurely before taking
on a new film connection. Collier
was last with Lord & Thomas In
New York before resigning last
week.
Boris Morros and Louis K. Sid-
ney will replace Eddie Cantor,
who's on Coast, as chairmen of the
committee for June Night Frolic,
beneflt for the Jewish National
Fund, at the Yankee Stadium
June 19.
Harry Cooper's restaurant has
folded after tough sledding since Its
opening several months ago, and
Pomerantz, upper Broadway restau-
rateur, is invading the Times Sq.
sector on the site of the former
LaSalle.
Thomas J. Phillips, pre? of the
Burlesque Artists Association, was
beefstcaked Monday midnight at
the Palace grill. Henry Bergman,
Bin Halllgan, Joe Laurie, Jr., Eddie
Chester and Jack Osterman alter-
nated as m.c.'s.
An idea of how the smart nltery
bunch goes for the east side spots
only is the contrasting big biz by
Helen Morgan when at the Ver-
sailles, and the tepid takes current-
ly at the Normandle. They just
won't come west.
Charlie Pettljohn copped the
Class B plaque of the Westchester
Country club tournament Sunday
(26) and Charlie Pettljohn, Jr.,
took the Class A prize, with scores
of 67 and 09, respectively, after
reduction of the 14-polnt handicap
to father and 1 point to junior..
Macstros Dick Hlmber and Emil
Colerfian are 40 and 44 pounds
lighter, respec. Hlmber did it for
the sake of a Paramount short
which required trimmer physique,
and Coleman just figured it would
Improve his health. Latter via diet
and Hlmber pounded it off via
equestrianism and Turkish baths.
Advance sale for the Camera-
Lewis fight to be held at the Yan-
kiee Stadium June 25 is claimed to
have alf'eady equaled the total gate
for the McLarnin-Boss match, es
timated takings for which were
around $200,000 prior to the flght
at the Polo Grounds last night (28)
Heavyweight show is expected to
approximate $400,000.
BUlIe Burke Ziegfeld and her
daughter, Patricia, were guests of
honor last (Tuesday) night at the
dedication of the Patricia Lounge
at Loew's ZiegCeld theatre, N. Y
Dedicatory program went out over
station WHN direct from theatre as
part of regular weekly broadcasts
from 11:30 to midnight in the
lounge.
Egypt
By Edward AMwad
Paris
By Bob Stern
invisible pho
opening at
and Dusolina
Dick de Rochemont to London.
Syd Clarke back from visit home
'No, No, Nanette' back at the Mo-
gador.
Dr. Eric Salomon,
tog, here.
'Bread way'
Madeleine.
John McCormack
Glannint here.
M. Lafon of Comedle Francalse
hurt in auto smash.
Percy Athos' show opening at
Juan-les-Pins Casino.
'Trial of Oscar Wilde' reaching
100th performance at Oeuvre.
Epstein's Russian ballet booked
at Varletes for Grande Salson.
Lily Pons getting an ovation at
her Paris Opera debut in 'Lucia.'
Baron Maurice de Rothschild glv
Ing dinner for Mrs. W. R. Hearst.
New quota plan reported being
cooked up In ministry of commerce
Lisa Duncan trying, dance come-
back here In 'Orphee' at Opera
Comique.
Atelier troupe going on tour after
Paris closing of Arlstophane's
'Birds' revival.
New talker version of Maurice
Dekobra's 'Madona of the Sleeping
Cars' planned.
Ohio American Legion band to
play in military band contests dur-
ing Salson de Paris.
Fox publicity dept getting good
reception in French press for F. L,
Harlcy, new chief here.
Henry Klstemaeckers named
president of International Federa
tlon of Authors' Leagues
Rottembourg and Goldln, tjocal
czars, reported about to take over
management of Folies Bergere
Roger Vltrac's 'Demoiselles du
Large' signed by Charles Dullln for
production at Atelier next season.
Mistlnguett reported set to open
next season at Porte-Saint-Martin
In operetta' by Albert WlUemetz and
Maurice Yvaln.
Suzanne Fisher, American so
prano, getting six curtain calls at
end of flrst act of 'Butterfly' at
Opera Comique.
Isolas reported signing up to
locally produce the circus show that
Erik Charell is putting on In Lon-
don and Billy Rose in New York.
Fouada Hll 1 back from Syria.
Brigltte Helm spent a fev7 days
here.
Om Kolsoum, singer, now touring
Palestine.
Salma Pasha, singer, ofl to Syria
for disc recording.
Youssef Wahbl touring Syria, Le-
banon and Palestine.
Flora Robson travelled through
the Valley of the Nile.
Mimi SIdawl and Souad Joined
the Beba troupe at Alexandria,
Gamalat, dancer, performing at
the Bosphore Music Hall In Cairo.
Palestinian dancer Victoria Mos-
salam scoring success In cabarets
there.
Maurice Kassab, All Abdel Azim
and Mostafa Wall back from
Europe! *
A medal has been conferred upon
Sami Chawa, violinist, by the King
of Italy.
Badia Massabnl and Nadira back
from Tunis and Algiers after a suc-
cessful tour.
Tahla Carloca, Naeema, Hda and
Isabelle with Ansaf and Ratiba's
troupe at Cairo.
Love Tears' starring Mohamed
Abdel Wahab, will be produced in
Paris and Cairo.
Ibrahim and Badr Lama, promot-
ers of Condor Film Co. in course of
producing a film.
Hakkl Chalabi has been sent by
the Iraq Government to Paris to
study the theatre.
The Egyptian films 'Shagaret el
Dor' and 'The White Flower' pre-
sented In Jerusalem.
Bryman's Revue, Duo D'Any-
Lllla and Horways Trio at the
Pyramid Music Hall.
Azlza Emir, Egyptian star, formed
a theatrical company to operate in
Printania theatre at Cairo.
Om Kolsoum has signed a con-
tract with Misr Company for star
ring in a film entitled 'Wedad.'
Cav. Dalbagnl, manager of Al
hambra theatre at Cairo, showing
the Russian Ballet, successfully.
Ahmed Badr Kahn has been en-
trusted with the production of
Wedad,' featuring Om Kolsoum
Cinema Oases in Hellopolis near
Cairo has Issued tickets including
travel fare by metro and entrance,
Akeela Rateb, first singer in All
Kassar's troupe, confined to bed and
has been MplacedbyLatifa Nazmi
Kit KaT^Tyffl**'!lll!iPS'es'*«W6" Ros;'-
sillano, Andre Zlm, Sisters Feodor
off and Harry Kingston, Alexander
and Ethel.
Kuther back from Syria, after
completing her role In the film, 'In
Balbeck Temples,' produced in Bey
rut, Syria.
Togo Misrahl has completed his
film 'Hamido the Sailor" featuring
Fawzi Gazayerll, Amlna Mohamed
and Ihsan Gazayerll.
St. James ' and Rex Cinemas In
Cairo now Included iq the chain
managed by Raissl Brothers, pro
prietors of Roy.al and Metropole,
Negative of ''The Defense' has
been sent to Youssef Wahby from
Rome, upon his request, as he In
tends to print the positive copies in
Egypt.
Ministry of Education studying a
project submitted by a leading local
film company for producing a pic
ture dealing with tourism entitled
'A Trip to Egypt."
Henry's local tour. Pic goes Into cold
storage In the national archives.
Sir Ben Fuller is o.o.'lng New
Zealand. May try for a vaude re-
vival in that territory. His son, A.
Ben Fuller, returns from Melbourne
to take charge of the Sydney office.
Cinesound studios are on hire. to
indie producers for quota pics. Fol-
lowing Ken Hall's return from
America, Stuart Doyle stated that
pic work may again be proceeded
with, but only with either American
or British leads. Doyle said b.o.
names badly needed for local pics to
stand a chance abroad.
Panama
By Bea Drew
Leonora Hinds rehearsing a show
to play the colored clubhouse.
E. J. Flske, head of the broad-
casting system in Australia," visiting
here.
Hotel- Astor, one of the voidest
night life spots in Colon, is up for
lease.
Alma Barne s left for Costa Rica,
where she will sing at the National
Opera House in San Jose.
Three Contreras,' Argentine
dancers and musicians, at the Bal-
boa, film house. Will play all the
Canal Zone theatres.
Eddie Cantor and daughter Mar
jorie were stop-over visitors. Also
Nullally Johnson and daughter
Nora; Claudia Craston, short story
writer, and Felipe Sussone, Spanish
playwright.
Moulin Rouge new line- up featur-
ing Virginia Casas, Maria Luisa
Sanchez, Carmen Lara, Helen Lane,
Martha Jimenez, Maria Lara, Julia
Lara, Sisters 3, Sylvia Henderson,
Dora Vivaner and Trixie Kennedy.
Atlantic in Colon has a new bunch
of troupers. Mlmi Soto, rumba
dancer, who has just returned from
Europe; Marina and Chelo, from
Spain; Bob Lowell and Aero Aces,
adagio dancers; Delphine Helmert,
prima donna; Marcellne Marlowe
Margery Tottem, Ernlstlne Potter
and Lenora Brown. Billy Moss is
the new m.c.
Berlin
London
Sydney
By Eric Gorrick
Wlrth's Circus going on the road
Ken Hall, Cinesound, back from
America.
Rolls' revue success is the high-
light in Melbourne biz.
Sunny Brookes in charge of band
at Palais Royal, Sydney.
'Roberta' (legit) doing best Syd
ney biz. Dally mats a rule.
Yehudl Menuhin booked for 25 re
cltals in Australia under Taits.
W. J. Douglas, g.i... of Fullers,
leaves this week via the Far East
for England and America.
On 18th week 'One Night of Love'
(Col) grossed an estimated $8,000 at
the Liberty, Sydney, 650 seater.
Phillip Lewis presenting a short
run of 'The Green Bay Tree' at Sa-
voy, Sydney, with Harvey Adams
featured.
Betty Lorraine booked with Sunny
Brooke's band at Palais Royal, Syd
ney. First American femme to de
but here.
Two of Sir James Barrle's stories
In pic form, 'What Every Woman
Knows' (MG) and 'Little Minister'
(Radio), went floppo in Sydney
Tom Holt, back from New York,
arranging the early presentation of
'Anything Goes' for F. W. Thring
Show- will premiere in Melbourne
W-T will do another Gilbert and
Sullivan season in Australia. Leads
are coming from London, with Ivan
Menzles featured. Premiere listed
for Melbourne.
Fox Movietone has presented the
Commonwealth Government with a
complete film record of Prince
'Treasure Island' (MG) at Mozart
saal.
Zoppot outdoor theatre opening
in June.
Maria Cebotarl deserting opera
loiwillckers. -j^a: _ ^ _
Only two operettas on the Berlin
boards currently.
Singers tuning up for various
summer festivals.
'Lauf ins Glueck' still drawing
well at Metropole.
'Zigeunerbaron' still holding strong
In the West End.
Hagenbeck's did best spring busi-
ness here in years.
'Die Insel' at Homoedienhaus
looks good for summer.
Agnes Straub still at the Komoe-
dle with 'Spielerein elner Kalserln.'
Elisabeth Dlschlnger left cast of
Wlldenbruch's 'Die Rabenstelnerln'
for summer.
Willy Frltsch, Kaethe Gold, Arl-
bert Waescher and Flta Benkhoff
well In 'Amphitryon.'
Liszt's school days will be filmed
by FDF with Hans von Wolzogen
directing his father's piece,
'Krach In HInterhause' at the
Schlffbauerdamm looks like another
'Krach um Jolanthe' for longevity.
'Lumpaclvagabundus' opened well
in Deutsches Theatre with, Marle-
lulse Claudius, Karin Evad,- Heinz
Ruehmann, Wernicke and Skoda.
Sir Eric Phlpps, British ambassa-
dor, sponsored English amateur
presentation of Lonsdale's 'The
Last of Mrs. Cheyney' for the bene-
flt of the Nazi 'Mutter und Kind'
charity.
Friedrich Wlschmann's 'Stimme
Im Sturm' away to good start at
.Staatllch^Q, Schausplelhaus with
Friedrich Kaysler, Koppenhoefer,
Elsa AVagner. Franz Nlckisch and
Guenther Hadank.
Benn Levy oft to Hollywood.
Kay Francis here from Paris.
Ruth Feiner has nervous break-
down.
Esco tA Rue taking an elocution
course.
Beverley Nichols going abroad
for a month.
Herman Feiner has resigned from
Gaumont-Brltlsh.
Palladium returning to straight
vaudeville June 10.
The Dominant Sex' sold for pro-
duction In Scandinavia.
Isobel Elsom doing 'Orange
Lights' by Jack Celestln.
C. B. Cochran telephoning to
Elisabeth Bergner In Venice.
Muriel Martln-Harvey divorced
her second husband last week.
Diana 'Napier hearing her fiance,
Richard Tauber, sing at Queen's
Hall.
Herbert Brenon Is producing
'Honors Easy' for B. I. P. at Wel-
wyn studios.
HUdegarde In the British Inter-
national epic starring Henry Hall,
BBC maestro.
Anton Edtlioter, Relnhardt star,
studying English under Captain
Mason in Hyde.
Library deal for new Drury Lane
show is $100,000 spread over a period
of four months.
Leon M. Lion I'educlng upstairs
prices at the Playhouse to 25c com-
mencing May 20.
Betty Kean rehearsing for the
Vera Dunn part in Charles Coch-
ran's 'Anything Goes.'
Two managements bidding for the
services of the Four Franks for
Christmas pantomime,
'Barnet's Folly' closed quietly at
the Hay market after thr.ie months,
with no successor billed.
Frank Reynolds, partner of Ed-
ward Stirling, spending flrst holi-
day In 15 years in London.
Gary Leon and Marcia Mace do-
ing a straight ballroom routine at
the Savoy hotel and clicking.
Jack Buchanan is^ making ready
for his next British & Dominions
film, 'Come Out of the I'.-intry.'
Kate O'Brien's novel, "The Ante-
Room' has .been dramatized by
Geoffrey Comer and William Carot.
Betty Potter walking out of
three months' contract in 'Hervey
House' because she didn't like the
part.
Ernst Toller, German playwright,
marrying LUi Chrlstlane GrantofC,
18 -year-old actress, in London next
week.
Jules C. Stein taking a look at
Radio Luxembourg while over on
a short looksee -trip on the Con-
tinent.
Freddy Schweitzer, of the Jack
Hylton outfit, flrst of the locals to
.do Raymond Balrd's dual sax play-
Tn'gTSIl. ■ " ■ - -«»"^ -< • — •
Biggest English date Dook among
American acts belongs to the Four
Franks. Kids are lined up til Feb.
17, 1936.
Biggest reception In years was
given to Art Frank on his debut la
England at the Holborn Empire sec-
ond show.
Removal of Charles Woolf'n pic-,
ture and office furniture from Fll
House attracted attention in Wfird-
our Street.
P. G. Wodehouse rewriting script
and lyrics of 'Anything Goes' for
English production. Practically set
for the Palace.
'Golden Arrow' first play by
Sylvia Thompson, novelist, In col-
laboration with Victor Cunard, re-
places 'Viceroy Sarah' at th»
Whitehall, May 29, after a week's
tryout at Oxford. '
'I'll Take the South,' unpublished
American number featured over the
air here by Jack Jackson, Dorches-
ter hotel leader. Five English pub-
lishers bid for English rights and
Irwin Dash won.
Moscow
By Zakhary McLove
Arthur Schnabel, Gorman pianist,
concertli here.
Gordon Craig, English stager,
left for Vienna, after a prolonged
stay In Moscow.
A cinema to accommodate about
6,000 people is to be built here by
the Moscow Film Trust.
Count Alexis Tolstoy finished the
scenario of 'Peter the First,' which
he handed over for production to
the Leningrad Film Trust. V. Pe-
trov win direct.
Ervin Plscator, German director
now residing in Moscow, has been
Invited by the Group Theatre in
New York to direct 'Brave Soldier
Shweik' and 'Florldadorf.'
Boris Shumlatzky, head of the
Soviet Film Trust, accompanied by
a number of Soviet leading mem-
bers of the film industry, off to
Europe and America to study the
latest achievements in the film In
dustry.
Budapest
By lu^.P."" Jacob!
Anne Roselle here.
Spring Industrial Fair greatest
success of I'ecent years.
Joe Pasternak, head of Univer-
sal's local production unit, off to
discuss future plans in Hollywood.
Tickets selling well for recitals
and events of 'Budapest June Fes-
tival,' to take place for the first time
this year.
Ilona Tltkos did not bargain for
a fortnight of influenza when she
went vacationing to Dalmatia, On
her way home, recovered now.
Laszlo Bus Feketo has completed
a new play, 'Marlora,' vehicle for
Marlka. Roekk, with music by
Brodsky. To be produced next sea-
son.
'Eighty .Mile Speed' holds this
year's success record. Played five
months solid at Kamara theatre,
closing after 150th performance.
Will reopen in fall.
'Franz Liszt' picture now being
shot at Hunnia Studios. New com-
.,pany, Antlla, producing, with pure
Aryan cast for the German version
and mixed for the Hungarian. Heinz
HlUe directing.
Ministry of Interior, highest au-
thority for film affairs, undergoing
Important changes. Department to
wljich film affairs belong has a new
executive head, Levente Kadar.
President of film censor board Is
Alfred Szolossy.
Wednesday, May 29, 1935
YIMES SQUARE
VARIETY
61
Hollywood
rlan Dunlevy planed in.
Jean Arthur leti ror Brondway.
Stan' Meyer back to Milwaukee.
Nella Walker back from Broad-
■wuy.
(5abe Tork© to the Fox conven-
tion.
Dan Kelly Joins the player scouts
«ast.
Herb AUer has gone handball
Bcrewy.
Tom Bally vacationing In San
Francisco.
Lucy Beaumont hit town from
Bi-oadway.
Mary Carlisle personal Ing In San
Francisco.
Bernard Newman on jaunt to
New York.
New Santell baby tagged Bar-
bara Jane.
Janet Beecher vacationing on sis-
ter's ranch.
Ramon Novarro pei-.^onaling at
Paramount.
Irving Brlskln named prez of Co-
lumbia Club.
Neville Reay resigned from Col's
publicity staff.
Gilbert Seldea being hosted by
Charles Chaplin.
(Iieorge Brent on lO-day plane va-
caiion to Mexico.
Hegina Crewe qu; i-ed at the
Boverly Wilshire.
English colony started its cricket
seitson last week.
Harry Vlnnlcof added to ITO
board of directors.
Ralph Kohn back after a bvlefie
at ('ol's home office.
'Man Mountain' Dean pcrsonalled
at Alhambra theatre.
Charlie Skoura.s planed to and
from Frisco last week.
Bob Welsh completing a month's
battle with the dentist.
Jay Lloyd, former Metro actor, Is
operating a used car lot
lid Zabel n. film statistician for
J. J. Sullivtn at K-WC.
Allan MacDonald opened bis own
ca'-ting office for extras.
Leona Roberts beins tested for
*Iri.;h in Us' at Warners.
Victor McLaglen staged a benefit
ciii'iis for his playground.
Cllaudette Colbert has her arm In
a sling. Muscular trouble.
Rouben Mamoulian east to attend
pr(>miere of 'Becky Sharp.'
I'on Piazza has finally gone on a
diet. Ditto Col. Jack Moss.
Oeorge Raft went for a new car
and a uniformed chauffeur.
Louis Greenspan h.ia left Unlver-
sal's publicity department.
Arthur Kober left for New York
and will write a play there.
Ben Lyon being tested at XJnlver-
.,*al. jQc3fei g.nlfl££Pt . . iSS!>S^.W•'.
Ted Healy trying to make Jack
Robblna listen to his new ditty.
Harry Horvey and Anne Morrison
Chapln off Paramount wtltlng list.
Bert Lytell renewing friendships
after six years away fi-om the Coast.
Those hirsute adornments on
Henry Wllcoxon have finally come
off.
Ma.rgaret SuUavan spent her
blrtlvday Ifi the portrait gallery at
Par.
Richard Dlx congratululed on bis
twin sons by an East Indian poten-
tate.
Mark Kelly, Examiner sports ed,
off to the east for a month's vaca-
tion.
Manny Beff and Warners talking
a new deal. Seff vacationing In the
east.
Bob Doman gets new publicity
berth with F-WC first run -houses
here.
Former Par writing contractee,
Sidney Salkow, back from Broad-
way.
George McManus forced to cancel
passage to Hawaii clue to sudden
Ulne.ss.
Ken Dalley, Frisco theatre booker,
looking for picture names for per-
sonals.
Mrs. Frank Tuttle pioduclng a
short of La Chine, Russian ballet
d.incer.
Nat Levlne and Wallace MacDon-
ald back from their story huddle In
Hawaii.
Harry Ruby gave a baseball bat
to Sid Slivers' thrce-week-old
daughter.
William Selter brought In 'Or-
chids to You' day and a half under
schedule.
Albert and Harold Stetson back
tn Arizona after confab here with
Milt Arthur.
)Ienry Hathaway took ill on the
set of 'Peter Ibbetson,' but was back
the next day.
Maxlne Reiner, new Par contrac-
tee, announced her engagement to
Joe Myerson.
Woody Van Dyke scouting loca-
tions In the north for the next Joan
Crawford opus.
Jack Dillon, with two salesmen
and booker, pulled ,out for Fox Chi-
cago convention.
Ida Cantor in from New York to
nurse Eddie following iatter's oper-
ation last week.
Charles Melson. m.c, who started
hero eight years ago then went east,
Is back in town.
Charles Lederer acting as a.?sl?t-
ant to Irving Thalb<rg foi- the Marx
Brothers picture.
Mike Newman rocviprriitinfr at hfs
Kan Fernando valley r.'uich after
sooond major op.
Cllve Brook barU In K'.x y 'The
C H A T T E
Dressmaker' after being out two
days with a cold.
William Pine moved Into Tom
Bally's offlce at Par. Bally goes into
Cliff Lewis' cubby.
Josef von Sternberg covered 8,000
miles by air In nine days and spent
two days In Havana.
Earl Bailey, manager of Warners
Phllly Uptown, and the missus
guested by Dick Powell.
Arthur Sheekman and Gloria
Stuart moved to a new house, with
a nursery, in Brentwood.
Alan Hale took his daughter,
Karen, suffering from Injured spine,
to a show In ambulance.
Movle-of-the-Month club gave a
citation of honor to David Butler
for directing 'Little Colonel.'
Nick Colman, of Par's publicity
department, back In the hosp for an
op. hi;; second In four months.
Russell Gleason planed in from
New York to help his dad. James
Gleason, celebrate a blrthd-ay.
Sam Mintz addressed the USC
motion picture class last week on
story construction for pictures.
Lucille Gleason, first president of
Dominos and incumbent since 1930.
succeeded by Mrs. Arthur Byron.
Sally Eilers and Harry Joe Brown
planning European jaunt as soon as
they're settled In new Bevhilla home.
Fox Westcoasters club hopped at
Hotel Ambassador, following dinner,
at. which new officers were inducted.
Franz Ullstein, former publisher
of chain of German mags and news-
papers, giving Hollywood the look-
see.
Feldman-Blum agency and Al
Kinifston quit Hollywood for Bev-
hlUs and the county strip riespec-
tlvely.
Jack Francis of Fox publicity de-
partment confined to his home for
the next six weeks with an internal
ailment.
Radio had to find extra large size
wedding ring to fit finger of Paula
Stone in filmusical scene after ac-
tress had slammed auto door on the
digit.
Stroudsburg
By John J, Bartholomew
Hal Kemp one-nlghted.
Mickey Magulre returned to
Teddy's Tavern.
Webb Cook and his Venetians re-
opened Yarrlck's Summer Hof
Brau.
Rlngllng Bros, and Barnum-*
'Baitcy will — eh-oT^'-^lh— Alle w cou tr
June 6.
Paula Shay will resume her sum-
mer theatre at Shawnee-on-the-
Delaware.
Rose Bampton of the Met. Opera
Co. getting an early season's start
at Buck Hill Falls Inn.
Newly reopened Stroud theatre
started right out with a three-night
amateur contest together with
duals.
First month of night baseball
taking It on the chin from the
weather man, and It's a good break
for the theatres.
Governor Earle will appoint the
Queen who will reign over the col-
lege Princesses for Laural blossom
time in the Poconos.
Deer Head Inn started off with
Jimmy Applegate and his band;
Clearvlew Rest has Bill Mellck and
his Red Jackets; Bay Wahl, stays
on at the Kresge hotel, and the
Commodores are playing at Penn
Hills Tavern.
Boston
By Maxwell Fox
Nltery biz, in general, booming In
Hub.
Vivian Fields back at the Blue
Train.
Ina Ray Hutton following the
ponies.
Howell Cullinane back In news-
casting.
Bob Benchley's ■on doing the
night spots.
Bert Ilensen on leave of absence
from Keith Boston.
Maurice Wolf back after layoff
because of lame back.
Bob Freeman Just got his cross-
country pilot's license.
Joe Harrington and Joe Dincen
oollaboratlng on a play.
Belle Livingston looking for a
summer spot on the Cape.
Alyce Siemens resting up with the
family In Sonef>a Falls, N. Y.
Jack Goldstein flying to HoUy-
wdd on his vacation early in June.
Cocoanut Grove going In for pro-
ductions. .Show changes every two
weeks.
Horse r.icos at Rockingham mr.k-
Inp Sunday fllm biz better than Sat-
urday's.
Frinrs club golf outing and Bos-
ton Ad club annual dinner hf^ld
Monday (27).
Elliott Xfirion dusting off the lug-
gage for that summer theatre toiiv
through thp bnvnyard belt.
Frank Kihluff having troulilcs
with his .Tlnrrii clock and a pet frog
that tags )ilm like a shadow.
Minneapolis
By Lm Rees
Theatre biz In bad May slump.
Move on to establish city zoo.
William Green her© ahead of
Rublnoff.
Excelsior Amusement Park
opened for season.
Midget auto racers In meet at
State Fair Grounds.
Merle Potter, Journal movie edi-
tor, back from Hollywood.
'Miss Aida' added attraction on
Orpheum mezzanine currently.
Art Johnson now running The
Plantation, suburban night club.
Orpheum only local house to call
attention to NVA benefit In Us
newspaper ads.
Ben C. Marcus, Columbia ex-
change manager, recovering . from
injuries sustained In auto accident.
Walt Disney's Mickey Mouse
drawings on exhibition at Univer-
sity of Minnesota Tilttle Art Gal-
lery.'
Genevieve Kagele to sing lead-
ing role in initial civic opera,
'Robin Hood,' at Lake Harriet, city
park.
Quitting stage shows, W. A.
Steffes' Alvln theatre is playing a
sex picture before closing for the
summer.
Richard Arlen told local Variety
club members at luncheon that 'lousy
pictures make lousy actors and
lousy theatre managers.'
Franklin Amusement Co., local
Indie chain, expanding further with
construction of 6dO-Beat theatre at
Owatonna, Minn., giving It 10
houses in all.
'Romance Road,' musical comedy
written by Prof. E. G. KlUeen of
University of Minnesota music de-
partment and his son, Albert, hav-
ing world premiere at U. of M.
The Variety club's annual stag
here nearly broke up In a row when
some of the guests discovered that
the souvenir hats being passed out
bore a 'made-ln-Germany' label.
Explanations that purchase was an
oversight by the entertainment com-
mittee, but most of those present
refused to wear the hata.
Katherine Williams, principal
speaker at annual meeting of St.
Paul Archdiocesan Council of
Catholic Women, reported that
'Movie producers have admitted
that good pictures have paid
greater profits and, after all, that
is their standard of Judgment, but
there are commercial Interests which
are seeking to bring back the old
^rdei: of--tMo^.'-^,7-- ■ -
Chicago
Gardner Wilson ahead of Trench
Revue.'
Abe Lastfogel stopped oft on his
way to Coast.
Art Kahn guested on the 'Gloom
Dodgers' show.
Lou Goodklnd will be a papa for a
second time shortly.
Frank Dare readying for his an-
nual trip to St. Louie.
Ray Linton chugging Into New
York for look-around,
Helen Bell p.a. for the new Jack
Fine 'Bandbox Revue' unit. .
Felix Feist, Metro sales chief. In
town for the opening gun of the
new selling season.
John Ashenhurst ha« completed
his novel, and It's likely to be tagged
'Leisure for Repentance.'
Ralph Atlass got a 'general over-
hauling last week, having a wisdom
tooth yanked and hla peepers ex-
amined.
Meryl Friedel handling press work
for 'Singing Lady,' 'Song of City,'
'Today's Children' and other Walter
and Irene Wicker ether stints.
Jack Hunt, manager of the State-
Lake, won a $1,B00 sweepstake
prize on the Kentucky Derby.
Sweepstake was organized by the
War Veterans of Indiana.
Music publishers won a double-
header last week, whipping Freddy
Martin's band, 14-7, and the Stan
Myers orchestra, 7 — !. Pitching of
Herb Lutz and Harold Well out-
standing.
Toronto
Marty Simpson minus an appen-
dix.
Don McKlnnon takes his first solo
filght.
Harry Hlrtz p.&.'lng ilx-day bike
races.
Jimmy Chalmers had his tonsils
yanked.
Sam Morgan's band into the Hol-
land Inn.
Bert Simmons and band into
Bnlniy Beach club,
Baton-wIeldlng Gilbert Watson
building a new cruiser.
XaomI Yanova and Etta Coles to
two-piano at the Prom.
y.i'ii) Ilen.shaw admitting that ho
and Margaret Pyke will wed.
Billy Nelson and orch, with
Xatalif- Mlllfi, into Silver Slipper.
Playwright Merrill Denlson judg-
ing the U. of Ohio drama festivitlr.".
I'aul Mooney here to make a lo-
cal film survey for British & Do-
minion.
Ruth Allen of the theatre-chain
tribe and Dave (UA) Axler will
wed in June.
Julian Oliver off to Hollywood
with a Paramount contract for
Spanish releases.
Johnny Perkins, former Roman-
ellt pianist, now pounding for the
Campbell Sisters.
Westport
By Humphrey Doulena
Chapeyev playing a tew local
dates. '
Burton Davis sold a script to
Warners.
Jimmy Donahue reviewing the
local landscape.
Ben Washer handling press for
Hio Country Playhouse.
Harry Wagstaff Cribble visiting
the Lawrence Langners.
Dorothy Glsh not likely to re-
turn until middle of summer.
Richard Connell working on 'The
Milky Way' script for Harold Lloyd.
Richard Crooks and Mabellc
Downs slated for a concert at
Darien, June 27.
"There will be more than the usual
number of summer theatres In these
parts from indications.
Mayor LaGuardla has again leased
the house he had here last summel*.
Roy Atwell, Phil Dunning and Harry
Archer are in the neighborhood.
The Osgood Perkins and the
Tony Miners will summer in New
Mildford. The Wolfe (Vauiett)
Kaufmans are summer neighbors.
Homer Mason and Marguerite
Keeler, Mr. and Mrs. Philip Dun-
ning, and Mr. and Mrs. Leo Marsh
greeting the Hannefords in Gor-
man's circus.
Cleveland
By Glen C. Pullen
Clyde Beatty show set here foi-
June 9-10.
Fred Kohler, Jr., former m.c,
opening publicity bureau.
Midnight NVA show drew 3,100
into RKO Palace, netting $2,500 for
campaign.
Robert McLaughlin planning to
do 'Green Bay Tree' in Players
Club theatre.
Chuck Jones, pianist, turning
dramatist. 'Continental Sequence'
is his first. effort.
•••''Aiin — Grtcntvay— •alr^'tJantlrieriin
Club. Gus Van also to double be
tween it and Circle theatre.
June Leslie, New York actress,
taking lead in Dr. Louis Bardoly's
now drama, 'Pigs Have Wings.'
Twenty-five dollar chain letters
hitting fllm row, with promoters
taking over abandoned nlterles for
headquarters.
Philip W. Porter, city editor,
Plain Dealer, and Nerval N- Luxon
are co-authors of new book, 'Re-
porter and the News.'
Guy Lombardo partled by Harry
Propper, who took band out of
vaude and started it at old Clare-
mont Tent 15 years ago.
Singapore
Pearl White passed through.
Vickl Baum here looking for new
material.
Noel Coward here. Entertained at
State ball. —
Al Rockett and wife due here on
world tour.
Yola and Paul, dancing team, big
at Raffles nltery.
Ward Wing started shooting a
new production here.
Jack Groves, Paramount'e East-
ern head, back from Java,
Harry Gantz and cameraman
stopped over en route to Bombay.
Frank Buck ..earing completion of
his new film, 'With Fang and Claw.'
Leo Chernlavsky decided to cut
concert here. Considers Singapore
not sufficiently musical.
Joe Fisher entertained Sultan of
Johorc and party at Capitol opening
of Metro's "Forsaking AH Others.'
Five Hot-chas, Negro steppers,
passed through. Will play Capitol
theatre after return from Java next
month.
Mexico City
By D. L. Grahame
Irish tllualonlHt catling hlniMelf
LI Ho ChaTig, a hit in the pro-
vlnceJ".
Hllarlo Gonzalez, composer o£
Mexican music, hack from long
residence In the U.S.
Fu Manchu, magician, booked
hero tor a return engagement aft,er
a .South American tour.
Carlo." Villarlas, actor, who has
played in Hollywood, oiganizhig
for a sea-son at Teatro Arheu here.
'Miiis of the Gudn" iCoi) at (Jine
Ollmpia and 'Roberta' (Radio) at
Cine Regis most popular current
pInS.
Pittsburgh
By Hal Cohen
Bob Senft and the Mrs. are ba';k
from vacation In Florida.
Sam Stern, WB artist, has .sold 12
water colors to New Yorkers.
Joe Feldman off for New York o
his annual fortnight vacation.
Lupe Velez planed to coast same
night she wound up at Stanley.
Fra.nk and Helene Stout pulling
out for a lazy cross-country ride.
Mrs. Joe E. Brown house guest of
the Johnny Harrises for a few days.
Johnny Perkins returns to the- Al-
vln for a week's' stay on Decoration
Day.
Milton Slsoser, ex-organist at En-
rlght, now at the Strand In Okla.
City.
Collette Arden and Nell D'Andera
tell it to a preacher some time next
month.
Gerry Richards has joined up with
Eddie Weltz's band as featured
vocalist.
Pit crew at the Penn gave Harry
Hoehle a purse on the conductor's
birthday
Bin Scott stocked a fish pond in
the back yard of his new Squirrel
Hill home.
Dick Powell expects to stop here
briefly en route from Annapolis to
Hollywood.
Ira Cohn and the gang pull out
this week for the Fox sales conven-
tion in Chi.
Lois Miller singing the lead in . .
Vlck O'Brien's one-act opera at Car-
negie Tech.
Chuck Nelson quitting 'Drunkard'
to run a summer beer garden with
Eddie Blains.
Marlon Mason, of the Variety
chorus all season, joins the .■Vlvin's
permanent line.
■Bin Zeilor's still wearing the tux
the Skourases bought him In St.
Looie years ago.
Helen Donnelly, winding up politi-
cal job in Harrisburg, going on road
as 'Drunkard' p. a.
MUt / Broudy back from a Ft.
Wayne theatre job and now with
Col. exchange here.
Ted Blake's ork leaving Rltz hotel
for an indefinite stay at Auld Grill
In Little Washington.
Romo Vincent, once a nite cllib
fav here, has popped up at the Bllt- '
more Bowl in Hollywood.
Irwin Weiss transferred by WB
from Donora to Johnstown as Hai ry
Scherer's assistant at the State.
Fulton has grabbed oft Bergner
flicker, 'Escape Me Never,' to follow
Win Rogers' 'Doubling Thomas.'
Henry King begins two weeks In
Urban Room tomorrow (29). with
Joe Rcichmann's crew following
him.
Jack Bruce' ork at University of
Maryland for a house party, return-
ing here to open at New Penn
June .6
Although his .bosses. WB, own .
i;»oa-iMwi- *»--a--Hor5ar - -Hai*r'-K-irf-'-
mlne had to pick up a couple of
seats from the specs.
Bert Stoarn and Patsy Parker
slipped oft to Wheeling last week
and were married at the home of
Dick Kempner, theatre manager.
Long Island
By Joe Wagner
Opera In Jamaica Arena
Joe Herbert at Villa Loma in
Flushing.
Renting at a fast pace at the
Rockaways.
Queens nabes now have bank and
furniture nights.
Semi-pro ball teams are making
money on the Island.
Charles Schorr at the Commodore
hotel at Belle Harbor.
Building boom on Island and
mostly one-family houses.
A. Jeanette Williams Is directing
the Jamaica Play Shop troupe.
The bigwigs are opening more of
their North Shore estates this year.
Irving Prince has taken over the
Park Inn hotel at Rockaway Park.
Charles O. Carey will produce
•Henrietta the 8th' at the White-
stone summer haven.
Haynes Trebor, editor of the
Flushing Journal, directs the Com-
munity Repertory theatre.
Century Circuit manager, still
think they are ballplayers, but that
big game told another story.
Indianapolis
By Bill Kiley
Indiana Root slated f<jr e'suttera,
Louie Lowe opening Trees for
summer.
Mud and midget racers mixing at
Butler' Bowl.
Pan Royse now managing Tom
and Howdy nltery.
Earl nines playing colored bene-
fit dance at Tomllnson Hall.
'Bright Lights,' nltery publication,
moving Into smaller quarters.
Richard Arlen. James Dunn and
.•Vlcmroc Owsley promised for Memo-
rial Day race.
Charles Krebs up from Louisville
wearing a straw hat on one of the
coldest days of. season.
R. J.". .Moehrie, of Warners In
town t-.'u'rying u copy of "(Jreen
Lights' vind'T his arm.
Hill I-iiwbi-r. Lyrln electrician, did
,'i Graljam .Mi'.Vain?-e on the, house j
I).a. syslein, ;iiin(iUn<-infj coming at-
traction absenf-e of i-fgnlnr.
spieler.
62
VARIETY
T D O O R S
Wednesday, May 2% 1935
OBITUARIES
E. D. PRICE
Eleazer D. Price, 86, died in Belle-
vue hospital, New York, May 24. He
•was for more than 50 years a the-
atrical manager and advance agent
and Incidentally the first Broadway
columnist. He was never known
on Broadway as other than 'E. D.'
He was working on the Detroit
Free Press when the Illness of the
press agent for John McCuUough,
then one of the leading Shakes-
perean actors, gave him entree Into
tho theatrical business. He re-
mained with the tragedian through-
out the latter's career, and then
(1885) went to Helena Modjeska and
later became business ma.iager for
Richard Mansfield, both on tour arid
during his New York ventures at
the Madison fjq. theatre and later
at the house built by Edward Har-
rlgan and later known as the Gar-
rlck.
When I'\ F. Proctor began to
branch out as a theatre owner.
Price was selected as his business
manager, with headquarters at the
Pleasure l>alace, later known as
Proctor's uSth Street. He had as
his assistant Frank J. Wilstach.
It waa during his stay with Proc-
tor that as 'The Man Behind the
Scenes' ho originated In the Morn-
ing Telegraph the first column of
Broadway chatter regularly to be
published, arid mixed humorous
Items with sly Jibes. It was he who
established the tradition that the
chorus girl's breakfast consisted of
a cigarette and a copy of the Tele-,
graph.
He continued the department for
a time after going 'o William A.
Brady as business manager of the
Brady oHIces, newly established in
the Standard theatre after his ex-
odus from 1193 Broadway. Later
on he went to Zlegfeld and a'; times
was with Klaw & Erlanger.
He had a remarkably easy style,
a keen sense of humor and could
write press copy that editors would
run unaltered because they hated
to cut It. One of his best quips was
born when he suffered a alight
stroke while with Proctor. Mrs.
Price complained she could find no
mention In the r.twspapers. 'It's
probably under the head of Amuse-
ments,' he explained- from -his.- sick
bed.
He Is survived by his widow, Mrs.
Olivia Price, and by several chil-
dren of earlier marriages.
GEORGE F. ADAMS
George F. Adams, 82, last of the
old-time clowns, died in the Hotel
St. George, Brooklyn, May 26, of
cereljral hemorrhage. He Is sur-
vived by his widow, two daughters,
a sister and a brother, He had been
In retirement since 1916 after seven
years at the N. Y. Hippodrome.
The dead man dates back to the
generation next below Dan Bice and
his Ilk, being more famous on the
BtagQ.than in the ring. The growing
size of the circus arena deprived the
clowns of their opportunities to dlsr
play the niceties of pantomime.
Adams, with the Hanlons, George L.
Fox, Tony Denier and others, turned-
to the footlights and for many years
In the late 'TO's and throughout the
next decade 'Humpty Dumpty'
troupes wore almost as numerous
as tho later 'Uncle Tom's Cabin'
outfits. It T/as the standard vehicle
'for clowning pAntomime until the
Hanlon brothers led the way to more
ambitious developments with their
"Voyage en Suisse' and 'Fantasma'
which with 'The Devil's Auction'
and 'Twelve Temptations' became
the forerunners of musical spectacle
as It was known in the first quarter
of this century. George L. Fox was
one of the most famous of these
clowns, and his show (sometimes he
had a No. 2 company) was always
a moneymaker. It led tho 10 or a
dozen companies always current.
But Adams went back of the
Humpty Dumpty days. He made his
first public appearance In London
with Ashley's circus at the age of
five, a pupil of Hubert Mcers, head
of a largo circus family of Msers
and O'Moers. He came to this coun-
try In 1870 and in 1872 he was clown
on the Stone & Murray circus at
$10 a week. Like all old timers, he
worked In the leaps and could cover
eight horses. He was with the Bar-
num show for a couple of weeks,
but could not stand the rigid re-
strictions of the big show.
city hospital, Atlantic City. He was
taken 111 Sunday (19) while a guest
at a beach front hotel and removed
to the hospital. Death was due to
chronic kidney trouble.
Mr. Schwalbe figured in the first
million dollar screen contract when
Ol9 secretary- treasurer of First Na-
tional pictures he . signed Mary
PIckford to a yeai''s contract at
that sum. He was one of the or-
ganizers of First National.
In 1907, he established the Phila-
delphia Electric Theatre Supply Co.,
one of the first film exchanges in
the country. Loiter, he with several
associates, became interested In a
number of early-day picture the-
atres in the Quaker' City. Mr.
Schwalbe' was also one of the or-
ganizers of- the Stanley company.
He Is survived by a brother, Wil-
liam, and two sisters.
JACOB W. BLAKE
Jacob W. Blake, 72, who with
Charles Lawlor wrote 'The Side-
walks of New Yo-k,' died in a New
York hospital May 24 ot cancer of
the stomach. He had written the
lyrics for numerous other songs,'
but hla fame rests almost wholly on
the song used by Al Smith during
his campaign. The song was sold
outright for $5,000. It still has an
annual sale of about 6,000 copies.
He had variously done newspaper
work and served as a salesman.
He was hit by the panic and in re-
cent years had been a pensioner of
the American Society of Authors
and Composers, though never a
member of that organization. For-
mer Governor Smith came to ,his aid
when hospitalization became neces-
sary and had interested himself in
the veteran before thr,
A sister and brot/ier survive.
ASCAP financed the burial.
JOHN N. SNIDER
John N. Snider, manager of the
M. & P. Paramount theatre, New-
ton, Mass., died at the Baker Me-
morial Hospital, May 20, aged 61
years. While Mr. Snider has been
in poor health for several years, his
death came as a sh6ck to his hosts
of friends.
Mr. Snider was one of the first mo
tioir-pictur e th eatre- owners in the
United States. He opened the Idle
Hour theatre in Pittsburgh, Pa., in
the early days of pictures, on the
site of the present Stanley Grand
theatre. For several years he was
associated with the Aldine theatre,
Pittsburgh, and later became the
dramatic critic of the Pittsburgh
Dispatch, where he remained for a
number of years.
HARRY O. SCHWALBE
Harry O. Schwalbe, 02, of Bala
A Philadelphia suburb, one of the
pioneers of the motion picture in-
du.'?try, died Tiiesday (21) in the
Pascoe at one time owned theatres
at Somerset, El Paso, Texas, and
Tucson, Ariz. Interment in Somerset.
ALICE BURNS
Alice Burjia, 49, vaude performer,
died May 25 in New York.
She was the wife of Sammy
Burns, no-w a dance director, and
was hla vaudeville partner in the
act of Burns and Fulton. Burial was
in Arcadia Qemetery, Bayalde, L. I.
FRANCIS X. BAUR
Francla X. Baur, 47, for the paat
two years executive secretary of
Motion Picture Relief Fund, died
May 21 In Hollywood after brief
Illness. Widow and three sons sur-
vive. Funeral services and inter-
ment in Loa Angeles May 24,
HARRIET BURT
Harriet Burt, 47, beat rememb'efed
as the girl in 'The Time, the I'lace
and the Girl,' died In Kanaaa City
May 22, of a throat infection.
One of the original membera of
Equity.
DAN GODFREY
Dan Godfrey, 42; muaical director,
of the Durban (Natal) South
Africa, municipal orcheatra, died in
South Africa April 23, from a heart
attack. His father la Sir Dan God-
frey, the English conductor.
ELI BOOKEY
EU Bookey, 46, part owner of
Rlvervlew park, Dea Moines, died
May 22 following a three-day Ill-
ness.
Survived by hla wife, one son, one
daughter and one brother.
Circus Reviews
AMIE ALLAIRE
Amte Allaire, 65, French born
circus veteran, was killed in an auto
accident near Easton, O., May 20.
Detail in the Outdoors section.
Mrs. J. E. Ellington, mother of
Duke Ellington, orchestra leader,
died at a sanatorium in Detroit fol-
lowing a prolonged illness.
FoX'20th'G.B.
CLYDE OSTERBERG
Clyde Osterberg, 36, organizer of
Independent Motion Picture Opera
tors Union in Chicago, died in Chi-
cago on May 24 as the result of
bullet wounds.
Osterberg had previously been
attacked but had escaped with
some scratches.
Widow survives. Burial in Chi-
cago.
ARVID GILLSTROM
Arvld Glllstrom, 45, film director
for morevthan 20 years, died May
21 in Holl5-Hu»*--He was planning
to return to England, where he had
ben directing wlien ho was stricken.
Deceased started his picture career
in 1911 with the Christies and later
in turn directed at Educational and
Universal. His last film work before
going to England was directing
shorts for Paramount.
ROBERT ELLIS
Robert Ellis, 42, film actor and
later art director, died May 19 in
Hollywood. Up to tho time of.hijs
Illness, a relapse from an opera-
tion, he was with Sol. Lessor on
tho George O'Brien western unit.
His widow. Vera Keynolds, former
film actress, survives. Cremation
followed funeral services in Holly-
wood May 22.
ROSE B. G /-VILLER
Rose E. Graviller (Mr.s. M. D.
O'Brien), 70, former member of the
Emma Abbott Opera Company, died
May 25 at hor home in Ualla.s. Was
contemporary of Lillian Ru.sseil at
Tony Pa.stor's theatre. I'layod
N0!HC! durin.g tlic gold rush. Sur-
vived liy two sons. litulal at Dallas.
CECIL 8. PASCOE
Cecil B. I'ascoe, 53, I'ormer owner
oC a chain ot motion picture tlie-
atres. died suddenly from a heart
attack while visitinpr a friend near
hla hnnift in Ho orK^ t. Pa., M.iy 1!).
(Continued from page 5)
coming season to 56 pictures or
more, and maybe 60.-
. Schenck left -Cor- -London -Friday.
(25) after completing prellmihafy
arrangements for the merger with
Kent.
Scher.ck ia- understood to have
fiirted with Paramount at one time
relative to a merger for 20th Cen-
tury same aa has been consum-
mated with Fox Film. However,
the thing never got down to formal
confabs in the Paramount end.
The various units of U.A. are
meeting on the Coast this week. Al
Llchtman, vice-president and gen-
eral manager of U.A., left for the
Coast yesterday (Tuesday). U. A.'s
future continues Indisturbed with
plans for increased production to
absorb the loss of 20th's program.
The remainder of the U. A. lineup
includes Samuel Goldwyn, Reliance
Pictures, Charlie Chaplin, Mary
PIckford, Douglas Fairbanks, be-
sides Art Cinema and David Warlc
Griffith.
[Miss PIckford, Goldwyn and
Chaplin have been huddling Mon-
day and Tuesday at Pickfair, Bever-
ly Hills, on the matter.]
Trade talk lingers on the prob-
abilities that United Artists' film
producing allies in England, such
as London Films, and the British &
Dominion Films, may provide a
forei.trn sequel to the Fox- 20th Cen-
tury merger, by joining Gaumont-
British, tile Fox ally, in London.
U. A., however, la figuring on these
films to round out its program for
1933-30.
Another strong ally of Fox Film
is the Iloyt group of theatres in
Australia.
Sucli foreign angles envision
Pox Film, with the aid of British
manpower and capital, becoming
the pivotal or controlling factor In
a network of British and American
film producing, distribution and ex-
hibition firms, such as has not been
previously known in the trade.
In a joint statement which wu.s
i.s.suod yesterday (28) by Sidney E.
Kent and Joseph M. Schenck, Kent
declared that this merger is not
tho forerunner of any .shakeup in
the Fox organization, but rather a
rearrangement of tho executive
work In Hollywood and the produc-
ing worit involved to the end that
they could strengthen their entire
producing situation still further.
On Schcnck's return from abroad,
Ihf! .statcmpnt adds, ha and Kent
will go to tho Coast. "
Gorman Bros. Circus
New Haven, May 22.
The Gorman outfit hit town again
for its second annual stand And re-
peated Its knockout success of a
year ago. Maybe 'the absence of
any recent flesh fare around here
helped pull 'em in to thia layout or
maybe It waa Just the exceptional
buy that went with a two-bit ticket
purchase. Whatever it waa, they
jammed the big top at the mat, a
good-sized crowd was turned away,
and It looked like a cinch for an
extra night show.
Show opened April 20 in Hacken-
aack, N. J., after wintering in
Wyckoff, played Pennsylvania min-
ing towns and hit back through Mt.
Vernon, N. Y., coming hope from
Brldgebort. It's headed, up through
New England, and may reach New
York State, being tentatively set to
stretch Into October. Trick trekked
about 8,000 miles last year, and will
approximate that currently. It's
motorized and can make 100-mile
jumps easily, despite extra evening
shows.
This year's daily nut has been
Jacked up to $2,000 from last year's
$1,400, Increase being cared for by
boost in capacity from 3,000 to 3,600.
It's a straight two-bit admish, with
catch-as-catch-can reserved section
an extra quarter plus a nickel tax.
Formerly show spread about 1,000
service charge ducats at 16 cents,
but that's out this year. Averaging
three shows daily, some spots have
already required four to take care
of all the customers, with business
slightly above last year.
Show runs about 80 minutes and
offers a touch of everything from
wire walking to elephants. Allen
Foster was supposed to have ar-
ranged an opening spec, but some-
thing went sour arid show opened
like a vaude bill. Three Clarkoniana
put on a flying act that was too
slow aa a starter. Their ace trick,
a somersault over a swinging bar
to a hand catch, was fumbled on
first try and they passed up a sec-
ond attempt.
Lancaster Trio work on horizon-
tal bars In end ring, and two
femmes, Mary Ernst and Irmanette,
do aerial rope swings. Torelli's
dogs and ponies follow for first ani-
mal act, and include revolving table
and unridable jackass stunts.
Horses on next for short routine in
three rings. Femme duo back again
for iron jaw turn, then concert an-
nouncement plugging Rex Cole oa
feature.
-•;''ay Goody -stiTos next. .In .some
wire walking, feature being a drunk
routine sans balancing equipment.
Clowns have been working through-
out, but fail to Intro a new laugh.
Aerial femme duo do ladder swings
and are followed by Hanneford
Family, with 'Pood'.es' doing the
clowning. Riders are top biUers of
the show and score easily. Femme
members of the troupe add an art
touch by tearing off a few ballet
steps between tricks.
Adele Nelson's elephants (3) have
an entertaining routine which
finales with a baseball game gag
that gets a lot of laughs. Six Sen-
sational Lelands are next-to-closers
with their teeter board act which
features a 'triple' somersault to a
cradle catch by femme under-
stander. Announcer must be a
short-change artist on ^the side, be-
cause there are only two complete
circuits, no matter how you count
'cm. Ray Goody closes the show
with a foot slide.
Wild West show is on for about
a half hour, and includes riding,
roping, whip cracking, knife throw-
ing, etc. It's an extra dime a ducat.
Menagerie has a couple of new ani-
mals this year and sideshow the
u.sual thin man, Hawaiian pair,
magic. Punch, etc. Sideshow oper-
ated by Mack Kassow.
Tom Gorman is owner-manager
of the outfit, and has with him Har-
old Corbett as superintendent;
Charles M. Bowman, legal adjuster;
Al Gruber, treasurer; Jean Belapco,
p. a. ahead; Adam Rice, back; Doc
Leon, front door, and Buck Buck-
mer, boss canvassman.
Show created a favorable Impres-
sion here last year— no games, no
rough stuff— .and held that ground
on its repeat stand. Bone
RUSSELL BROS.
Massillon, O., May 2i.
Ranking witli the larger of the
motorized circuses and its equip-
ment among tho best The Russell
]:>rotlicrs circus suddenly halted its
eastward trek here and headed for
the midwest. Substantially enlarged
thi.s year tho show's spread -on the
lot IS equ.illy as big as some of the
r.iilroad shows. Big show program
this season can not compare "with
the 1931 edition, due largely 'to sev-
eral ot tho feature acts leaving in
recent weeks. So far the manage-
ment has made no effort to i-eplace
Equestrian Dlrertor Fred Ledgett
does wondcr.s with what little taient
ho has to work with.
0;itnt is moving on some 70 units,
majority ot which are owned by
tho show. Bip top canvas, alUiou=:h
a season old, ia in pood condition
and ia 100 with three 60's; side-
show, which ia new, ia a 50, with
three SO's and tho menagerie, a 70,
with three 30'3. By crowding, the
main top will hold 4,000, all with the
exception for a few bluea on each
end Vteaerved. Pricea i:ango from
16 cents to a half buck. The show
does not parade, but hits the down-
town streets for several hours with
a flashy sound truck bally.
There are many veteran showri:en
around the Russell show, with all
departments capably manned with
executives of years with the major
whitetops. L. Claude Myera has an
excellent band which glvea the pro-
gram the punch it lacka from short-
age of talent. The show opened at
Rolla, Mo., April 12.
Prtgram opena with the custom-
ary, tournoment, then goes Imme-
diately Into the swinging ladder
number, done by Bee Morris, Irene
Ledgett and Grace Romlg; Bucking
mules, Carl Romlng and Bert Fred-
ericks; Liberty ponies by Hazel
King and Frank Miller. Bert Dea. o
contortion and Dalbeanle on an un-
supported ladder. Alfred Connor is
spotted here with hla back allde,
which la followed by a teeth slide
by VIoletta Connor; Elizabeth Roo-
ney in the center ring, presents a
good principal, while Harry La
Pearl registers -with his long shoe
dance on the elevated stage;
double balancing traps, Marie and
Bee Morris; single traps, Grace
Romlng and Ernie (Upside Down)
White. Excellent dog turn. Hazel
King and Bernice Clark: one of the
outstanding turns of the program,
with Irene Ledgett in flashy ward-
robe, rells the ai. .".lence here bull
act (three) and does it like a real
sho.-.-man. La Pearl's clown band;
wire act, also good, by Elizabeth
Rooney, Bert D'earo; Marie Morria
and the Conner trio, one of the lat-
ter doing a back somersault; solo
liberty horses by Frank Miller,
Hazel King and Carl Romlng; first
concert announcement; comedy
acrobats in one ring. La Pearl and
Connor; elephant 'rubber' dancing
and playing a harmonica around the
tracli without a trainer; wagon-
wheel act of Dalbeanle, closing with
his stairway stunt and drop to the
ground; menage horses, Irene and
Fred Ledgett, Frank Miller and
Hazel King; perch act by Ernie and
Ida White; Corrine Dearo and Eliz-
abeth Rooney, cloud swings and
Bert, Dearo, contortion traps; sec-
ond concert announcement, followed
b-"' clown walkaround to allow tim»
tor squaring off for the flying act,
whicli ia easily one of the best of
its kind in the circus. The fearless
Flyers (five), with Fisher doing a
dOJlfel.e,..bAcltward .eomersaiUt_to th^
catcher, blindfolded "for a' closer. "
Fred Ledgett does a good Job of an-
nouncing at the mike.
In clown alley are Harry La Pearl
producing, Loretta La Pearl, Shorty
Seydell, Cliff Downing, Joe Short,
Jack Crippen, Irvln Romlng, Jo»
Smith and H. Walsh.
Executive staff: C. W. Webb,
owner-managjr; James Wfebb, aec«
retary-audltor; Ray Blankenshlp,
treasurer; R. M. Harvey, general
agent; Herman Q. Smith, contract-
ing agent; Francis Kidzman, man-
ager advertising car, with crew of
11; Jamea Dewey, advance press;.
James Webb, press back; Doc Oyler,
side show manager; Fred Ledgett,
equestrian director and announcer;'
Harry Doran and Glenn Booth,
privileges ; L. Claude Myers, musical
director; Bob O'Hara, supt. of re-,
served seats; George Werner, supt.
bl<? top canvas; Ernie Peterson,
electrician and supt. of lights;-
Harry Seymour, legal adjuster; Mra.
Margaret Thompson, wardrobe; Jo-
seph, Webb, R.iy Swan, front door,
and W. H. McDariiels, steward.
Sideshow: J. H. (Doc) Oyler,
manager. On the front, besides
Oyler, are Al Shannon and Blaine
Young, talkers: Louis Grass and
Brady Herdln, tickets; John Baker,
boss canvas. Attractions: Mme.
Rhonda (Mrs. Oyler), astrologist;
Solon Starr, magic and inside lec-
turer; Mickey Mansion, tatooed
artist and lecturer; AVeslcy Ia
Pearl, big snakes; Joe Joble, Afri-
can pygmy; Mi!o Laraway, sword
swallower; Freddie, armless won-
der; Guy Sampson, musical cowboy;
Mansel Hammond, glass blower;
Bee Dale and Barbara Baxter, dan-
cers; Clilck Simmons band and min-
strels, a company of 15.
Until recently, Ira J. Watkins
witli his elaborate, trained monkey
and dog circus offered the concert,
but this troupe left two weeks ago.
Concert, now made up of acts from
the show. Is unusually weak and
lasts only a few minutes. It goes
tor a nickel.
'CAVALCADE' UNITIZED
'Small Time Cavalcade," i^illy
Rose's production at the defunct
Manhattan Music Hall, New Yorlc,
Is being offered to vaude Intact,
Show has 3C people on tlie stage.
Curtis & Allen doing the agent-
ing through an arrangement with
Rose.
. The Coral Islanders opened at tlie
Hotel Montclair, N. Y. roof. Pre-
viously were with Norman BroUon-
sliiro in vaudo.
Vednesdiy, May 29, 1935
OUTDOORS
VARIETY
63
L. A.'s New Expo Center Class Layout
And Then the Kiester Mob Moves In
Los Angeles, May 28.
"What had all the carmarlcs of a
class attraction to unveil. the new
Exposition Center has degenerated
Into a pitchman's paradise. From
every corner of the palatial layout
are hawked the gimmicks of the
kiester crowd.
When space was being let for the
Pan-Paclflc auditorium ' on the
grounds — called the third largest In
the country— restrictions, were such
as to exclude anything that smacked
of the carnjr or savored of a midway.
Expo bigwigs changed their tune
•when large, gaping holes were to be
observed along the rows of exhibits
when the doors opened. The antici-
pated 300 exhlbts dwindled to less
than 200. So down went the bars
and in flocked the lads with the
tripods.
Aside from that blue note the
expo, advertised as the World's Fair
of the American Home, is a cl.iss
eetup, a natural for the femmes.
Main exhibits by the downtown mer-
chants contain everything that goes
to make up the modern home and
the latest in gadgets and accesso-
ries. Outstanding are exhibits-by
the department stores.
Admish at 40c is a bargain. It
gives the gals a ' big eyeful and
plenty to talk about when they , get
home. By calling at one of the
downtown stores special ducats are
knocked down for 25c.' Although
sub-billed as the National Housing
Exposition it has only a remote con-
nection with the federal campaign
for better homes.
Daily Wedding
Heaviest played by the strollers
are Honeymoon Cottage, and the
L. A. Times giveaway 10-room, steel
frame home, constructed at a cost
of $12,000. Lucky stub holders wins
the complete setup and an acre of
ground in the valley to set It on.
Cottage is one of the expo's ballys.
Each day a regulation wedding Is
solemnized, with the principals
given enough gadgets and vittles to
Block their love nest. Another crowd
stopper Is the glass house wherein
lives a lady day and night. Lady
— . happcn3.-.to-. be- JCdna^.-. K irbyv—wbO| •
knows showmanship and who ha^
put on the stunt In department store
show-windows all over the country.
It's new to the natives, who crowd
around her space along about re-
tiring time.
Expo Center was built to endure
for 15 years. When' the beds, Ice
boxes and gas ranges are moved .out
the layout will be changed around to
accommodate some similar promo-
tion. The town has' long needed a
epot like this, situated as It Is with-
Ing hailing distance of the better
residential districts of L. A. Holly-
wood and Beverly Hills.
Sprawled over 12% acres there Is
plenty of room for certain outdoor
sports. Sports Lido adjunct to
housing show as an L. A. Junior
Chamber of Commerce enterprise to
help the thing along and gives one
an idea of how the grounds can be
utilized. Auditorium covers a
ground space of 108,000 square feet,
which should prove a natural for
auto shows, horse shows and kin-
dred affairs.
Housing event was promoted by
Cliff and Phil Henderson. For the
period from May 18 to June 2 they
have guaranteed an attendance of
250,000. They'll never make it un-
less the show builds or the run is
extended. Turnstile average Is
around 10,000 daily.
Complete layout cost around
$100,000 and required 1.000 hours
from ground breaking to opening,
said to be some kind of a speed
record.
Vicinity of Beverly and Fairfax,
where expo is located, threatens to
become one of the country's largest
sport centers. Just around the cor-
ner is the Gilmore Stadium and
down a ways is a dog track, which
Is being refurbished in anticipation
of the racing measure being signed
by the governor. It's all on a tract
In the county, yet in the center of
the area's population. Promotions
are spared city taxes and palm
greasing, the latter :oeing no small
Item.
Reprieve
Los Angeles, May 28.
Prince, bull elephant, will not
have to pay with his life for
trampling to death Joe Reed,
his trainer.
Coroner's Jury returned a
verdict of accidental death,
reprieving Prince.
EVEN PARKS AND NITERS
NOW CODDLING AMMYS
Pittsburgh, May 28.
Amateur nite craze continues to
spread, with tyros, showing In night
clubs and amusement parks.- Cafes
setting aside one night weekly for
hopefuls, ith a week's engage-
ment at salary for a prize.
Latest, however, to go in for the
contests are the amusement parks.
West View starts the stunt next
Sunday (2) and they're scheduled
every week with cash prizes based
on audience reaction.
STANLEY, PITT.
(Continued from page 19)
young darky hoofer who registers
with brisk footwork.
Pepper and Marshall keep up a
steady barrage al( through, slapping
home often and suggesting two ex-
iles from the Brltton gang on the
loose. Rotund Pepper's mugging
and Imitations, particularly that of
Rublnoff with a burp at the end,
rate high. Same goes for Marshall,
who Isn't still a moment and whams
with his song to a trained flea.
Merofl's one-man band specialty,
his mimicry of Ted Lewis and Jol-
son, his Juggling, cartooning and
hoofing, keep him swirling through-
out, winding up a solid click.
It's a first time for Meroft In a
film house here. Business at get-
away disappointing, with downstairs
little over half full and balcony
practically empty. Cohen.
Cal. Expo Mushrooms, Nut Swells
Over Set Sum; Only 75% Ready for
Opening; Nudist Bally as Spark Plug
Pkms for DaDas Expo
Dallas, May 28.
Exhibit space in expo-owned build-
ings at Centennial will cost $6 per
square foot, Outside space will be
$2, with areas free to builders. Dis-
count of 10 percent to early con-
tractors and additional 10 per cent
off on rentals paid in full early.
Discounts will be cut in half in fall.
Rules prohibit sales by exhibitors
except of articles manufactured
within exhibit, which may be mar-
keted at cost.
Paul M. Massman, ass't director
exhibits at San Diego expo, ar-
rived to work as J. Franklin Bell's
assistant. Helped Bell at A Cen-
tury of Progress.
Opening date deflnite for June C,
1936.
Ohio Showboats
East Liverpool, O., May 28.
Greater pleasure facilities will be
provided on the Ohio river In this
district during the summer with
two packets, an excursion boat, ex
curslon barge and at least two
showboats booked for the trade.
Steamer Washington will seek the
excursion business, contacting
amuserhent yarks along the upper
Ohio river. Capt. Charles A. Rob-
erts, who formerly operated the
Princess near Pittsburgh, will pilot
an excursion barge in the upper
Ohio from the Great Kanawah
river. Showboat Majestic is already
ojperating In this district and the
Bryant Is enroute here.
FOX, B'KLYN
Unpretentious show on display
this week to go with 'Thunder In
East* (UA), but not hard to take.
Stage portion shorter than usual,
running 40 minutes, and while not
stepping out on talent, there can be
no serious complaints.
Nearest approach to fault Is Bill
Telaak's act and the length of time
that it Is on. In addition to poor
material Telaak carries in here, both
in his regular routine and for
week's assignment as master of
ceremonies, he and his two asso-
ciates try to wear out their wel-
come. Boiled down to the meat,
Telaak's act would get a better re-
ception. The dancing and the
acrobatics particularly are effective,
both lads and the girl being there
with the toes and heels.
Telaak appears up ahead between
acts with a few gags, but they don't
go. In the m.c. assignment he suct
ceeds Henny Youngman, who's been"^
over here several weeks trying to
find' some laughs.
Lot of dancing on the shot, in-
cluding the Alton girls, Telaak's act
and single's by Barbara McDonald
and the Carroll Sisters. Miss Mc-
Donald also sings, but It's Just as
ail opener for her two dance rou-
tines, second with the line girls.
She has an appealing voice and
rates close to tops as a dancer. The
Carrolls are also there on the hoof.
Talent lineup is topped by The
Grenadiers, mixed chorus of eight.
This was originally a male quartet
on NBC, to which four girls with
well-trained voices were added.
This is the outstanding act on the
show and well .spotted, opening with
the girls and appearing at the finale
for flash displays, plus a spot about
center where doing pops effectively.
Show Is attractively, though simply
hung. Three Flashes,- -good skating
"a'cfralsd on SfiuW:^"
Affected by the severe price-cut
ting war on In downtown Brooklyn,
business was light Friday night.
This house is sticking to its 55c.
top, but will probably be forced
down In order to compete with Met,
Par, Albee and Strand, notably first
three.
There was no trailer on the
coming week's picture here Friday
booked. Lobby space for adver-
tising of next feature also vacant
Char.
CIRCUS ROUTES
Week of May 27
Cole Bros.
Way 20, Scranlon ; June 1, Elnilr;
I, UtlCB.
Hagenbeck- Wallace
May 2D. Marlon; 30. (Mnlim;
ren; June 1, New Castle.
Wnr-
Indianapofis Classic
Indianapolis, May 28.
Indianapolis Racing Association
reports the largest advance sale of
tickets for the 500 Mile Memorial
Day Classic since 1928. With 57
cars entered in the competition, and
only 33 allowed to start, there is
promise of a new track record being
set.
Cars which qualify at the fastest
speed are the ones to start the
grind the day of the race, and a new
track record for qualification trials
has already been set with a speed
of more than 120 miles per hour.
Whoopee in Albuquerque
Albuquerque, May 28.
Plans underway here for celebra
tion of fiftieth anniversary of
foundation of city July 2-4.
John B. Rogers Co. of Fostoria
O., given contract for staging
Pageant of Progress.
Bye-By Bow Wows
Springfield, C, May 28.
Fairfield Amusement Park, Ltd
of which Charles R. Fay, of
Mlddletown, O., Is chairman and
manager,"" Is named defendant In a
suit filed at Xenia, C, to foreclose
on an abandoned dog-racing plant
at Fairfield. Foreclosure for non
payment of $4,922.25 In taxes was
instituted here Monday (20) in
Common Pleas Court.
Suit is considered a possible
forerunner of similar actions in
this vicinity.
Fair Dates
Spartanburg, S. C., May 28
Spartanburg County fair, all week
event, to be held early in .Sept., with
actual dates soon.
N. C. state fair opens week of Oct
14 at Raleigh. George A. Hamid of
N. Y. and Norman Y. CliambllSH,
Rocky Mount, N. C, lessees.
Buncombe county (N. C.) district
fair scheduled Sept. 16-21 at Oatcs
Park fair grounds, Ashevillc, N. C.
All have concessions open.
Circus Man Killed
NOW HAS A HEAD
I'eiry, la., May 28.
The Pt-i'iT Amusement company,
recently organized, Is to be headc-d
by H. E. Mori-ison, Oskaloosa. Ho
will take vci- management of t!if;
old fair ground proporlies, renamed
the tjardons: nnd roi'i i'-'ido p.-irk.
Springfield, O., -May 28.
Amio Allaire, 55, for m.-iny yc-ars
a circus trouper, wiLn killed Mon
day (20) near Eaton, O., when ;
truck In which he was riding (ivir
turned. Allaire'.s n<!cU w.-ic pinned
iindor a truck rail, fatally rtioldnf.-
him.
The French-born aetor wu.m <ri
vo\itp to ParknrsburK, W. \;r.. will
a lo.'id of thcatrif-al f-quipm'nt.
San Diego, May 28.
California Pacific International
exposition is set to open tomorrow
(29), but from indications tonight
It would seem that only about 75
percent of the exhibs will be ready
the flrit week and that there is still
considerable work to be done.
Starting out as a million dollar
affair, the fair now stands an all
round nut of around $12,000,000. Af-
fair mushi'oomed too fast for its
promoters and despite the fact that
an army of laborers and craftsmen
have been working three shifts a
day for weeks, the preparation Job
proved too inimense to have the
expo all set for the opener.
Fair's Inception was wholly civic.
Local organizations subscribed $1,-
000,000, agreeing to take no profit
btit to allow the funds garnered
above the original outlay to go into
a pool for civic improvement. Henry
Ford's contribution of $2,000,000 or
more for his symphony concerts and
his exhibit, the largest at the fair,
in reality launched the thing into
the big scale clas.s. Plus this plenty
more is being spent by othe.- ex-
hibitors, including the Federal gov-
ernment featu^'.es.
Despite this appearance of civic
importance to the expo, the bally-
hoo to bring the crowds.. here is
strictly circus. Tonight that much
publicized nudist colony is a mys-
tery, but proving a great come-on
teaser. In the centre of the expo-
sition is a fenced-in heavy wooded
area — Zoro Gardens. No admit-
tance to the grounds, except to a
comparative few favored souls who
report 15 nudists already there, but
fully clothed.
The Nudie Spark Plug
Local newspapers and reformers
have been battling for a week
against tlie introduction o£ nudism
as an exhibition in their fair city.
With a Chinese nudist girl among
the 15 and an advertised pick oC
strippers from colonics all over the
country, aspect at the outset seems
like.. oiu;-'*t-:thc>!i<5- hiiu.so--ot. all • J.-a-
tlons things. Agitation i.s strictly
press agent and it's a cinch tht fair
visitors will be Barnuniizcd.
This, despite tho promoters prom-
ise that the nudies will devote their
energies to proving their nudism
is a clean, healthful practice and
thus convince authorities that col-
onies should be permitted.
Another angle that belles the
original civic intent is the profiteer-
ing already evident at the hotels
and among the apartmient house
operators. U S. Grant hotel is, so
far as can be found, the only hos-
telry not to raise its rates. Other
hotels have upped tariffs from 50
cents to a dollar and a half a day.
Apartment house rents are up gen-
erally 50 percent and more.
The Usual Fanfare
Fair will be opened with the usual
state and national ballyhoo. Official
opening at noon with a CBS broad-
cast from the French steamship
Normandie in mid-Atlantic on its
maiden voyage. Gov. Merriam and
state om-clals make air addresses
from the grounds in the afternoon
and President Roosevelt will talk
to the fair vi.sltors in the evening
by direct wire from the White
House.
.So far it looks as if CBS has
copped most of the radio prlvllegos
at the fair Willi the chief program
the symphonies from the Ford bowl
going transcontinental twice daily
for a half hour each over this cir-
cuit. NBC fits in on the opening
day with a cross-country hook-up,
descriptive of the exposition.
Don Wilson will short wave a
description of the many exhibits
from various parl.s of the ground.
Many of the midway attractions
from the Chicago fair will be hero.
Space is .It a premium, In fact even
for the more oduca1.lon.Tl and ad-
vertising featuies, everything is
sold out. There h.Ts been no evi-
dence yet of any restriclions on
the midway. I'ro olors are ap-
parently Koing to play shut eye on
the gumblinK and gimmick ele-
ments — e.'-peeially In view of the
riroximity of Ti.-i Juana ;ind Cali-
ente, ]r-.<.-.s th.'Ln IS mlle.u away.
which they have been plunged In
connection with Industry co-opera-
tion for the Motion Picture Hall of
Fame at the San Diego exposition.
While having no official sanction
from the producers, the Hall of
Fame already has sets, costumes
and props from pictures and the
fair authorities are publicizing
that visitors will be allowed to
photograph motion picture stars
who will be in attendance.
Prod\icers newest burnup was a
letter from the fair promotors
which virtually told the industry
just what it could or could not do
in connection with the picture ex-
hibit. Tone of the missive has tho
producers now trying to find out
just how far the Industry has been
committed.
In some instances producers are
incensed at the press a,!,'ent tie-in
with the Hall of Fame, charging
that studio publicity chiefs, meet-
ing under Hays office auspices,
acted without authority in promis-
ing any type of co-operation.
Previously turned down several
times before for official recogni-
tion, fair operators finally got the
Screen Actors Guild and the Domlr
noes (femme actress organization)
to sponsor the exhibit on a per-
centage deal. Later the studio pub-
licity men acknowledged the ex-
hibit to the extent of voting that
it was purely an individual studio
matter. That was Jake until the
letter to the Hays office, virtually-
demanding the producers to go on
record for full co-operation of th«
industry.
reducers Want Showdown
J (oily wood, May 28.
I'rodiH-crH A.'-.'--o('i;i,li<;n memljers
V, ill meet <.'irly next w( e|< to
St rait'hi i-'n cut tl^f muddle Into
Barnes and Mix Scrap
Tacoma, May 28.
Al G. Barnes trick and Tom Mix
circus h.id a little battle on the Ta-
coma date. First inkling was when
Eai-ncs boys changed date from May
29 to May 22, on£jday_ajiead.pf .M.lx„.
dafe." "When thls""happened Mix
pulled advance back to tie up spots,
but there were very few left out-
side of halves and one sheet win-
dows. The barns, board and brick
buildings were glombed by Barnea
and tht word of mouth Mix parade
was spread. Mix advertising in pa-
pers specifically said 'no parade In
Tacoma, contrary to reports.'
Times big P. M. sheet tied up
with Barnes on circulation ticket
stunt and News-Tribune, other
P. M. paper, came back with Mix
tickets to readers for 10 cents. Both
shows did nice biisiness here,
Barnes trick old standby while
youngsters pulled the elders Into
Mix shows.
Big lumber strike here now hel
down grosses.
Another Pageant
New yoi-k office of the I'agcant of
America, to be produced in Black
Hills, S. D., July 4-Sei)t. 4, an-
nounces that the local Chamber of
Commerce anticipates the dally at-
tendance of 50,000 persons, which
only goes to show that the Chamber
is running true to optimistic form
of all such chambers.
Tagcant, which Is being given for
the .Mt. Rushmore National Memo-
rial, was written by Kenneth M.
Kills, N. Y. newspaper man and
radio announcer, who will be as-
.slstcd In staging by I'errin G.
Somers, producer for tho liastman
Foundation Civic oper, house,
Ilochostcr. I'erformance will b«
staged at Black Hills with about
5,000 local performers and a few
I)rof(;sslonals, the setting being a
natural amphitheatre.
McNellis Has Park
Waterbury, May 28.
Lake Quassapaug amusement
park, a few miles outside the city,
has been leased by .lohn McNellie
uf W;ilf'i-bury, \vlio''lia.s ;innoimced
that t"he park will open AfemoriaJ
day. i\lp.\'ellls took ovir the spot
from Mi(-h;if-l 0'( 'fuincll, who had
ope-i-;it''d Ih'' p.nlt for ni;uiy years.
I'l o.iierly .ntlll rem.'ilns in tlie owncr-
.'■-liil) of tlic Conneetieut Co., trolley
and bus ronffrn.
64
VARIETY
Wednesday, May 29, 1935
I Smooth, soft
I skin always
I makes a hit!
WHEN you see Jeanette Mac
Donald in "Naughty Marietta,
you'll be thrilled by her golden voice,
thrilled by her beauty, too. " How does
she keep her skin so exquisitely smooth
and clear"— you'll say, when the close-
ups bring her near.
It's a very simple care she uses — the
:saine:fll¥^?^ne«it- of lft:^^er^ screen
stars have used for years. "Lux Toilet Sbiai)
gives skin such a smooth, fresh texture,
says Jeanette MacDonald.
This gentle soap has an ACTIVE lather
that goes right down into the pores, thor-
oughly removes every trace of dust and dirt,
stale cosmetics. No risk of choked pores— the
cause of dullness, little Flemishes— blackheads,
perhaps— when you use Lux Toilet Soap!
You, too, want to keep the complexion loveli-
ness that means so much to your charm. And you
can, if you'll follow this simple care regularly.
Before you put on fresh make-up during the
day . . . and ALWAYS before you go to bed at
night, use Lux Toilet Soap. It will protect your
skin, keep it always soft and clear.
Jeanette ll^e Donald
star of Mefro-Goldwyn-Mayer's
NAUGHTY MARIETTA
now showing locally
Scanned from microfilm from the collections of
The Library of Congress
National Audio Visual Conservation Center
www . 1 oc . go v/ avc onservati on
Coordinated by the
Media History Digital Library
www .mediahistoryproj ect. or g
Sponsored by
•.\^\| Department of
:::^r Communication Arts
••'••'.*:
i University of Wisconsin-fvladison
http://commarts.wisc.edu/
A search of the records of the United States Copyright Office has
determined that this worii is in the public domain.
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