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WEAVERS  OF 

THE  SOUTHERN  HIGHLANDS: 

EARLY  YEARS  IN  GATLINBURG 


by  Philis  ALVIC 
Artist/Weaver 
Murray,  KY 
©1991 


funded  jJn  <Pazt  %  Db 

Tennessee  and  Kentucky 
Humanities  Councils 

and  tkz  cyXatlonaL  dZnaoojmznt 
toi  -JriE,  c^Tuman.Liiz± 


S"2^ 


Consultants 

Geography:  J.  E.  Dobson,  Ph.D. 
Folklore:  Robert  (Roby)  Cogswell,  Ph.D 
Education:  Gary  Schroeder,  Ph.D. 


The  story  of  weaving  in  Gatlinburg  in  the  early  part 
of  the  1900's  has  two  major  strands  and  is  joined  by  a 
third  thread  toward  the  middle  of  the  century.  Weaving 
was  a  part  of  Pi  Beta  Phi  Settlement  school.  And  weaving 
was  the  major  cottage  industry  promoted  by  the 
Arrowcraft  Shop  which  was  started  by  the  school.  Later, 
weaving  was  a  significant  part  of  the  Summer  Craft 
Workshop  that  grew  into  the  Arrowmont  School  of  Arts 
and  Crafts  . 

The  March,  1916,  Arrow,  the  Pi  Beta  Phi 
newsletter,  in  an  article  about  Gatlinburg  observed,  "in  the 
'yesteryears'  this  country  was  a  community  of  weavers, 
but  after  the  war,  'store  cloth'  was  cheap  so  that  one 
woman  after  another  put  the  old  loom  aside."  The  passing 
of  weaving  skills  from  one  generation  to  the  next  had  not 
continued  within  families.  The  revival  of  handweaving 
came  about  because  there  was  again  a  reason  to  weave. 
Household  fabric  needs  could  be  met  other  ways  and 
people  were  willing  to  pay  for  the  products  of  the  loom. 


THE  PI  BETA  PHI  SCHOOL 

In  1912  a  school  convened  near  the  confluence  of 
Baskins  Creek  and  the  Little  Pigeon  River  in  the  small 
village  of  Gatlinburg,  TN.  The  women  of  the  Pi  Beta  Phi 
Fraternity  had  decided  at  their  1910  Convention  in 
Swarthmore,  PA,  on  an  educational  philanthropic  project 
among     'mountain     whites.'      (Arrow.      1910)  The 

Washington  Alumnae  Club  had  submitted  a  proposition 
that  the  school  be  initiated,  and  dedicated  on  the  50th 
anniversary  of  the  founding  of  the  fraternity  in  honor  of 
their  founders.  The  Pi  Phis  by  starting  a  school  joined  the 
larger  settlement  school  movement  active  in  the  southern 
Appalachian  mountains.  By  1920,  religious  denom- 
inations had  established  most  of  the  over  150  social 
settlement  schools  within  the  highlands  of  eight  southern 

1 


states. 

In  the  summer  of  1910  a  committee  of  three 
women,  Emma  Turner,  May  Keller,  and  Anna  Pettit, 
investigated  sites  for  the  school.  The  Grand  President, 
May  Lansfield  Keller,  went  on  alone  to  Gatlinburg,  after 
the  three  had  visited  several  eastern  Tennessee 
communities.  She  reported  back  to  the  membership  that 
this  was  the  ideal  situation.  "Illiteracy  is  perhaps  not  so 
bad  as  represented,  but  the  advantages  for  higher  work  are 
nil,  and  household  economies,  scientific  farming,  etc.  are 
unknown  quantities."  (Arrow.  January,  1911) 

During  this  trip  to  the  mountains,  Anna  Pettit 
stopped  at  Allanstand  Cottage  Industries  near  Asheville, 
NC.  She  was  "amazed  at  the  skill  shown  in  weaving  and 
basket  work  among  the  work  for  sale  by  the 
'mountaineers.""  (Arrow.  November,  1910)  The  seed 
was  sown  very  early  for  wider  work  that  might  be  done  by 
the  Pi  Phis. 

The  objectives  of  the  school,  as  stated  by  the 
settlement  school  committee,  in  a  report  to  the  greater  Pi 
Beta  Phi  membership,  were— 

"What  we  wish  to  do  is  to  join  in  the  effort  to 
show  them  how  to  use  their  own  resources,  to 
develop  industries  suitable  to  their  environment, 
and  to  lead  more  happy,  healthful  lives.  We 
want  to  help,  insofar  as  we  can,  to  educate 
mountain  boys  and  girls  back  to  their  homes 
instead  of  away  from  them.  (Arrow.  April, 
1912) 

Early  on  it  was  realized  that  helping  the  children 
also  meant  helping  their  families.  Health  needs  and 
methods  for  families  to  earn  a  cash  supplement  to  their 
subsistence  farming  became  some  of  the  major  concerns. 
Within  the  first  year  of  the  school's  operation,   a  part-time 


nurse  joined  the  staff.  This  service  soon  expanded  into  a 
full  health  clinic. 

The  economic  problem  did  not  present  such  a  direct 
solution.  In  1915  the  head  teacher  Mary  O.  Pollard 
observed  that  "Many  of  the  women  make  exquisite 
patchwork  quilts,  and  some  still  make  the  hand  woven 
coverlets  and  blankets.  If  a  sale  could  be  found  for  these 
articles,  many  might  undertake  the  work."  (Arrow. 
March,  1915)  Within  the  year  Caroline  McKnight  Hughes 
came  to  engage  in  'business  and  industrial  work."  She 
was  typical  of  the  teachers  in  that  she  was  a  Pi  Phi  and  had 
received  degrees  from  northern  schools  —  the  University 
of  Minnesota,  Cooper-Union  in  New  York  City  and 
teacher  training  from  Prang  Normal  School. 

Notice  appeared  in  the  Arrow  of  the  first  loom 
appearing  at  the  school  during  1915,  with  the  prospect  of 
three  more  looms  to  be  donated  by  the  Springfield,  MO, 
Pi  Phis.  A  1916  profile  of  Hughes  said  she  was 
"instrumental  in  reviving  among  the  older  women  that 
almost  forgotten  art  of  spinning  and  weaving."  (Arrow. 
March,  1916)  To  encourage  interest  in  the  craft,  she 
organized  a  Spinning  Bee  with  prizes. 

A  financial  report  of  the  time  explained 
unanticipated  expenses  as  the  need  to  pay  weavers  and 
other  'industrial'  workers  for  their  products.  The  workers 
did  not  understand  the  concept  of  the  school  acting  as  an 
agent  and  consigning  goods  for  later  sale.  Because  they 
demanded  immediate  pay  for  work,  the  school,  in  fact, 
became  their  employer. 

By  the  early  twenties  the  school  had  grown  from  14 
pupils  to  over  130,  with  five  teachers  in  attendance.  The 
teachers  were  Pi  Phis  from  all  over  the  country  who  lived 
in  the  Teachers'  Cottage  on  the  school  grounds.  Some  of 
the  students  also  boarded  at  the  school,  in  dormitories. 

Caroline  Hughes  only  supervised  weaving  for  a 
couple  of  years.  Other  teachers  also  taught  for  short 
periods  of  time  ,   with  Mr.   and  Mrs.   Norman  Pickett 


assuming  'industrial'  duties  for  the  longest  stretch.  By 
1924  a  former  student,  Allie  Ownby,  headed  the  weaving. 

The  Pi  Phi  Annual  Report  for  1924  contained  the 
information  that  the  Fireside  Industries  was  paying  for 
itself  and  suggested  that  new  designs  were  needed  for  the 
weaving.  Baskets  were  the  most  abundant  and  best  sellers 
of  the  products  offered,  with  chairs  and  stools  also 
produced.  The  term  "Fireside  Industries"  was  a  very 
popular  term  referring  to  several  craft  makers  producing 
items  in  their  own  homes  for  cooperative  sale. 

The  Pi  Phis  educated  the  children  of  the  Gatlinburg 
area,  with  increasing  state  and  county  financial  aid  being 
infused,  until  the  school  system  was  entirely  transferred  to 
local  control  in  1966.  At  that  time,  the  new  elementary 
school  was  named  the  Pi  Beta  Phi  School  in  appreciation 
of  the  work  of  the  fraternity. 

Even  though  the  major  thread  of  this  tale  will  now 
pick  up,  it  is  important  to  remember  that  weaving  did 
continue  at  the  school.  Upper  elementary  grades  and 
some  high  school  students  took  weaving.  Sometimes 
Arrowcraft  weaving  supervisors  taught  the  classes,  but 
more  frequently  the  responsibility  was  given  to  another 
teacher,  often  a  former  student. 


ARROWCRAFT 

Weaving  in  the  Gatlinburg  area  entered  a  new 
phase  in  1925  with  the  arrival  of  Winogene  Redding  from 
Wollaston,  Massachusetts.  Gene  later  described  her  first 
interview  with  Miss  Evelyn  Bishop,  the  school  director. 

"She  said  I  was  to  teach  weaving.  My  next 
question  was  'how  and  to  whom,'  and  she 
left  me  to  my  own  devices  when  she  said  I 
was  to  find  my  job  and  make  it."  (Arrow, 
September,  1945) 


And,  she  did  'make  it.'  She  rounded  up  about  a 
dozen  weavers  almost  immediately,  and  had  them 
weaving  her  designs  or  new  color  combinations  of 
patterns  they  had  known  In  less  than  a  year,  Redding  had 
recruited  30  women  to  weave,  had  rejuvenated  the  school 
weaving  program  and  had  even  inspired  most  of  the 
teachers  to  take  up  weaving  after  their  classroom  duties 
were  finished. 

The  Arrow  Craft  Shop  became  a  separate  entity  in 
1926,  with  its  own  space  in  Stuart  Cottage  on  the  school 
grounds.  The  name  was  drawn  from  the  Pi  Beta  Phi  arrow 
symbol.  Previously,  sales  of  items  took  place  from  the 
basement  of  one  of  the  school  buildings,  while  the  storage 
and  shipping  happened  in  any  available  place.  In  the  new 
shop,  the  furniture,  baskets  and  woven  goods  were 
attractively  displayed  around  a  stone  fireplace,  or  on  an 
historic  bed,  or  in  other  decorative  arrangements.  In  May, 
the  first  month  of  operation,  sales  reached  almost 
$1,000.00,  about  three  times  the  amount  recorded  for  the 
same  month  the  previous  year. 

Winogene  Redding  established  a  way  of  working 
with  weavers  that  has  persisted  with  only  slight  revisions 
through  the  years  and  other  supervisors.  After  she 
designed  an  item,  the  weaver  learned  it  in  her  own  home 
under  Gene's  direction.  The  first  year  of  operation,  Gene 
walked  from  one  weaver's  home  to  another,  but  she 
switched  to  horseback  as  more  distant  weavers  became 
involved  with  the  program.  The  school  supplied  materials 
that  were  later  charged  against  the  finished  products. 
Furnishing  good  yarns  was  one  of  the  methods  of  quality 
control.  On  the  average,  twice  a  month  a  weaver 
presented  completed  items  to  the  supervisor  to  be 
checked  for  craftsmanship. 

Handweaving  is  a  slow  process.  Weaving  is  the 
interlacing  of  two  elements;  the  warp,  or  vertical  yarns  are 
crossed  at  right  angles  by  the  weft  or  filler.  Before  the 
actual  weaving  can  begin,  the  loom  must  be  set  up.  The 


Ainer  Maples  at  the  loom,  while 
Mary  L.  Ownby  and  Winogene  Redding  watch 

first  step  in  dressing  the  loom  is  to  measure  warp  threads 
so  they  are  all  of  equal  length.  At  Arrowcraft  this  was 
done  by  winding  the  yarn  around  widely  spaced  pegs. 
Family  members  commonly  helped  each  other  wind 
warps.  On  the  loom  the  yarn  passes  through  a  reed  that 
spaces  the  yarn  at  a  set  number  of  threads  per  inch.  The 
yarn  then  proceeds  through  a  heddle  on  a  pattern  harness. 
When  this  mechanism  is  raised  during  the  weaving 
process  by  different  foot  pedal  or  treadling  sequences, 
different  patterns  are  created.  The  warp  is  stored  around  a 
back  beam  on  the  loom  and  brought  forward  when  needed. 
Since  loom  dressing  is  always  a  time  consuming  process, 
the  Arrowcraft  weavers  put  on  very  long  warps  of  80  to 
120  yards.  The  preparation  time  was  thus  spread  over 
many  finished  items.  The  weaver  also  usually  did  the 
hemming,  knotting  fringe  or  other  construction  required  to 
make  a  finished  article. 


From  its  inception,  the  Arrow  Craft  Shop  did  not 
supply  items  for  local  consumption.  Tourists  were  the 
walk-in  purchasers.  Pi  Phi  sales  have  also  always  been 
substantial.  Fraternity  members  bought  an  array  of 
products  offered  in  the  Arrow  newsletter.  And,  Con- 
vention sales  and  organized  sales  events  sponsored  by 
Alumnae  Clubs  accounted  for  a  significant  volume.  Also, 
in  the  mid-1930's,  a  catalog  began  to  offer  items  to  mail 
order  customers.  Because  of  this  diverse  clientele,  many 
goods  were  woven  that  never  would  have  appeared  in  a 
mountain  cabin,  such  as  place  mats,  or  decorative  guest 
towels.  The  designer  attempted  to  supply  items  that 
would  be  attractive  and  useful  to  the  women  who 
purchased  them. 

For  the  most  part,  there  was  no  need  for  a  specific 
marketing  strategy,  because  the  items  were  well  designed, 
of  good  quality  materials,  and  carefully  crafted.  Products 
were  not  represented  as  authentic  mountain  crafts,  but  as 
produced  by  mountain  people.  Implied  with  a  sale  was 
the  good  a  buyer  was  doing.  As  Gene  Redding  wrote, 
"We  want  those  who  buy  our  weaving  to  realize  that  they 
are  not  buying  just  an  article,  but  that  they  are  supplying 
some  woman  with  contentment  and  perhaps  food;  they  are 
helping  us  to  work  out  an  economic  problem  of 
widespread  influence  for  progress;  they  are  helping  to 
keep  the  Arrow  Craft  Shop  and  the  Weaving  Department 
in  the  community..."  (Arrow.  May.  1928)  This  approach 
especially  appealed  to  the  Pi  Phis  who  always  felt  great 
ownership  for  'their'  school. 

By  1929,  the  shop  found  it  necessary  to  operate 
year-round,  and  it  moved  into  the  original  school  cottage 
located  near  the  intersection  of  Baskins  Creek  with  the 
main  road  through  town.  The  site  proved  an  excellent 
location,  and  successive  shop  expansions  have  replaced 
the  early  building. 

Big  changes  were  in  store  for  Gatlinburg  when  the 
idea  of  Great  Smoky  Mountains  National  Park  became  a 


reality.  By  the  late  twenties  a  highway  connected 
Gatlinburg  to  Knoxville.  Land  was  bought  and  people 
were  moved  out  of  the  Park  area.  A  branch  of  the  Pi  Beta 
Phi  School  at  Sugarlands  (now  the  site  of  a  National  Park 
Visitor's  Center)  was  forced  to  close.  In  the  early 
Depression  years,  local  men  worked  on  a  rotating  basis, 
developing  roads  and  trails  within  the  Park.  The  town  was 
hardly  ready  for  the  thousands  and  eventually  millions  of 
tourists  that  stopped  in  Gatlinburg  on  their  way  to  the 
Smoky  Mountains  National  Park.  After  many  years  of 
development,  the  Park  was  dedicated  by  Franklin  D. 
Roosevelt  in  1944. 

The  Mountain  View  Hotel  received  a  new  addition 
in  preparation  for  the  expected  visitors,  which  included  a 
branch  of  the  Arrowcraft  Shop,  like  the  Baskins  Creek 
shop,  this  location  also  had  a  loom  in  the  display  area. 
Since  most  people  have  only  scant  knowledge  of  how 
cloth  is  made,  the  loom  served  as  an  educational  tool. 
Besides  satisfying  the  curious,  the  description  of  the 
complex  process  of  setting  up  the  loom  and  weaving  the 
fabric  helped  to  explain  the  higher  cost  of  the  hand 
produced  work. 

Who  were  the  weavers  of  Arrowcraft?  Looking 
down  earnings  lists,  they  are  women  with  the  names  of 
Clabo,  Carver,  Husky,  Maples,  McCarter,  Ogle,  Ownby, 
Reagan,  and  Watson  —  Gatlinburg  names.  Less  common 
names  appear,  too.  But,  since  most  of  these  would  have 
been  married  names,  exact  family  lines  cannot  be  drawn. 
Gene  Redding  is  reported  to  have  said  that  she  couldn't 
say  anything  about  anybody,  because  everyone  was  kin. 

A  summary  in  1945  showed  242  different  women 
weaving  for  Arrowcraft  within  the  ten  previous  years. 
The  Bureau  of  the  Census  listed  the  population  of 
Gatlinburg  at  15  in  1930,  with  growth  to  1300  by  1940. 
The  relocation  of  families  out  of  the  National  Park  area 
caused  the  rapid  increase.  The  1950  census  data  shows 
only  one  person  added,  to  make  1301. 

8 


Winogene  Redding  picking  up  finished  work  from 
weavers,  Mary  L.  Own  by  and  Cora  Morton 


Even  given  that  many  of  the  weavers  lived  outside  the 
boundaries  of  the  town,  this  was  still  a  remarkable  number 
of  women  weaving  within  a  small  area.  With  the  increase 
in  tourists  brought  by  the  Park,  other  establishments  in 
Gatlinburg  also  sold  handweaving.  Allen  Eaton,  in  his 
1937  book  Handicrafts  of  The  Southern  Highlands,  remarks 
on  the  other  concerns  in  the  area.  "Among  these  outlets 
for  weaving  in  Gatlinburg  at  this  time  are  Mary  F.  Ogle, 
Wiley's  Shop,  Smoky  Mountain  Handicrafts,  M  &  O  Tea 
Room,  Bearskin  Craft  Shop,  Mrs.  Amos  Trentham,  and 
the  LeConte  Craft  Shop."  Almost  all  of  these  other 
weavers  can  be  assumed  to  have  received  training  from 
Arrowcraft  or  the  Pi  Phi  school. 

During  those  years  from  1935  to  1945,  104  babies 
were  born  to  Arrowcraft  weavers.  In  a  ledger  denoting 
wages  from  that  time,  often  "baby"  was  written  as 
explanation  for  a  low  yearly  gross.  A  rule  restricted 
women  from  weaving  within  two  months  of  the  birth  and 
extending  to  two  months  after.  During  the  first  20  years 
of  Arrowcraft,  mothers  with  children  at  home  formed 
most  of  the  workforce.  As  Arrowcraft  grew  older,  so  did 
the  average  age  of  their  weavers.  Two  and  sometimes 
even  three  generations  of  the  same  family  wove  for 
Arrowcraft. 

When  queried  about  their  reason  for  weaving,  the 
women  always  answered  that  it  was  a  way  for  them  to 
make  money.  A  1928  article  by  Redding  reported  on  how 
some  of  those  extra  funds  were  put  to  use... 

"We  have  noticed  in  the  past  two  years  that 
the  children  from  these  homes  come  to 
school  better  dressed;  the  homes  are 
gradually  becoming  better  furnished, 
especially  in  the  matter  of  Victrolas;  the 
women  themselves  wear  winter  coats 
instead  of  their  sweaters;  they  have  more 
pleasure  than  ever  before  because  they  now 


10 


have  money  for  an  occasional  trip  to 
Sevierville  and  Knoxville.  "  (Arrow,  May, 
1928) 

During  those  major  years  of  production,  1935- 
1945,  there  never  were  less  than  90  weavers  on  the  rolls. 
The  total  earnings  indicate  rather  modest  yearly  totals  for 
each  weaver.  In  all  of  those  years,  half  of  the  weavers 
made  below  $150.00,  with  only  a  relatively  small  few 
getting  above  $300.00  a  year.  Of  course,  it  should  be 
remembered  that  this  was  a  part-time  job,  and  a  part-of- 
the-year  activity  for  almost  all  of  them.  Roughly  half  of 
the  weavers  worked  six  months  or  less  with  only  very  few 
getting  a  check  in  all  of  the  12  months. 

In  the  mid  forties,  the  federal  government  requested 
Arrowcraft  to  prove  compliance  with  hourly  minimum 
wage  laws.  In  1946  and  1947,  a  major  study  recorded 
warp  preparation,  actual  weaving  time  and  finishing,  in 
order  to  calculate  an  hourly  figure.  Most  weavers  in  the 
sample  group  of  40  were  found  to  earn  between  45  and  50 
cents  an  hour.  At  this  time,  the  minimum  hourly  wage 
was  40  cents  an  hour.  Of  course,  the  speed  of  the 
individual  weaver  was  the  principle  factor.  Cora  Morton 
made  42  cents  an  hour  producing  the  Whig  Rose  mats, 
while  her  daughter  Jane  could  produce  them  at  a  rate  of  46 
cents. 

Another  advantage  of  weaving  was  that  women 
could  stay  at  home  with  their  children.  They  enjoyed  the 
flexibility  of  deciding  their  own  work  schedule.  And, 
among  those  that  have  continued  on  with  it,  they  say  that 
they  would  not  like  the  idea  of  having  a  boss.  They  do 
not  want  someone  standing  directly  over  them  telling 
them  what  to  do. 

What  were  all  those  weavers  weaving?  In  1945 
Gene  Redding  wrote  that  she  had  "designed  246  different 
woven  articles  in  hundreds  of  colors"  within  the  past  ten 
years.    (Arrow.  September,  1945)    Not  all  of  these  items 

11 


were  available  at  one  time.  New  articles  were  constantly 
being  added,  while  the  less  popular  ones  were  dropped. 

In  production  were  aprons,  bags,  bibs,  baby 
blankets,  bed  jackets,  bath  mats,  neckties,  pillows,  place 
mats  (most  with  matching  napkins),  pot  holders,  scarves, 
shawls,  and  guest  towels.  Within  each  item  category 
many  separate  designs  and  color  variations  appeared.  In 
the  nine  years  from  1936  to  1944,  five  different  baby  bibs 
were  woven  while  place  mats  were  offered  in  17  choices. 
During  those  nine  years,  13,580  baby  bibs  were  produced. 
For  the  same  time  period,  the  number  of  place  mats  woven 
in  the  ever  popular  Whig  Rose  pattern  came  to  16,332.  In 
contrast  to  the  staggering  production  numbers  for  small 
items  were  the  207  coverlets.  Considering  that  coverlets 
resided  at  the  high  end  in  time,  materials  and  final  cost, 
this  number,  too,  was  substantial. 

A  pricing  sheet  from  1946  gives  the  sales  price  of 
the  fringed  Whig  Rose  Mat  as  $1.25.  The  materials  costs 
were  $.18  and  the  weaver  received  $.38.  At  this  time,  a 
bib  sold  for  $.75,  with  the  weaver  getting  $.35  and  using 
only  $.05  worth  of  yarn.  A  coverlet  which  brought  $40.00 
at  final  sale,  used  $10.25  in  materials,  with  $12.00  going 
to  the  weaver.  Most  of  the  prices  listed  were  about  double 
the  sum  of  materials  and  labor  costs.  This  at  first  seems 
standard,  and  would  be  if  only  shop  overhead  and  profit 
came  out  of  the  remaining  half  of  the  retail  price. 
Actually,  the  budget  for  the  designer,  her  staff  and  their 
expenses  should  have  been  calculated  in  as  part  of  the 
production  costs,  before  that  number  was  doubled  to 
determine  the  sales  figure. 

By  the  fall  of  1932  monthly  weavers'  meetings 
became  officially  organized  under  the  name  of  the 
Gatlinburg  Weavers  Guild.  Besides  the  central  programs, 
meetings  were  very  social  get-togethers,  with  shaped-note 
singing  and  refreshments.  Speakers  presented  programs 
on  gardening,  household  management,  subjects  relating  to 
the  growth  of  the  area,  and,  of  course,  weaving -related 

12 


topics.  A  major  incentive  to  attend  the  meetings  was  that 
the  weavers  received  checks  for  their  month's  work.  The 
Weavers  Guild  and  the  school  P.T.A.  were  the  only  two 
organized  groups  in  town.  "Civic  improvements  will  be  a 
big  issue  locally  in  the  next  few  years,  and  here  are  two 
groups  of  women  beginning  to  realize  that  they  can  do 
things,"  Redding  observed.  (Arrow,  May,  1933) 

In  1937  the  Weavers  Guild  started  the  Garden 
Club.  Also,  by  the  late  thirties  the  women  were  writing 
and  producing  plays  for  the  summer  tourists.  The  play 
"Store  Britches"  had  a  17  performance  season  in  1941. 
Lula  Mae  Ogle  wrote  this  story  of  life  in  the  mountains. 
As  an  Arrowcraft  coverlet  ..weaver,  she  carried  on  the 
tradition  of  her  mother,  which  probably  went  back  many 
generations.  The  weavers  used  the  profits  from  these 
ventures  to  maintain  an  emergency  fund  and  to  finance 
trips  for  the  group. 

Over  the  years  a  total  of  seven  weaving  supervisors 
have  worked  for  Arrowcraft.  The  most  important  in 
establishing  an  identity  and  charting  a  course  for  the 
weaving  department  was  Winogene  Redding.  She  spent 
over  20  years  in  the  position,  in  three  stints.  Meta 
Shattschneider  took  over  in  the  mid  40's  and  stayed  for 
three  years  in  the  highest  production  period.  Tina 
McMoran  arrived  in  Gatlinburg  in  the  fall  of  1948  and 
presided  over  a  time  of  decreased  activity  for  the  next  10 
years.  Winogene  returned  for  her  final  tenure  of  4  years 
and  was  followed  by  two  other  supervisors  that  stayed 
only  a  year  each.  In  the  mid  60's  Nella  Hill  assumed  the 
head  of  the  weaving  department.  A  graduate  of  the  Pi 
Beta  Phi  School  in  Gatlinburg,  she  worked  for  Arrowcraft 
in  several  capacities  before  taking  over  as  designer. 
Nella's  mother  was  an  Arrowcraft  weaver,  and  five  of  her 
seven  sisters  have  also  worked  for  Arrowcraft. 

Definite  downsizing   of  the  weaving   department 
began  under  Tina  McMorran.    Her  annual  report  for  1949- 
50  states:  "Following  instructions  from  Committee,  after 
the  last  annual  meeting,  our  department  has  operated  on  a 

13 


Winogene  Redding,  the  Ar  rower  aft  weaving 
supervisor  for  20  years 


14 


greatly  reduced  budget,  which  I  hope  is  showing  the 
desired   results."  The    cost    control   measures    she 

employed  included  decreasing  the  number  of  weavers, 
lowering  inventory  and  designing  items  that  consumed 
yarns  already  on  hand  Sales  could  not  keep  pace  with 
production  capacity. 

During  her  last  residence,  Gene  Redding  increased 
both  the  numbers  of  weavers  and  articles  woven.  The 
next  two  supervisors  also  had  problems  resulting  from  low 
sales  and  decreased  budgets.  In  her  only  year  end  report 
in  1965,  Bess  L.  Mottern  observed  "Arrowcraft  has  not 
kept  up  with  the  times.  Your  survival  depends  on 
immediate  change,  as  the  craft  business  is  a  highly 
competitive  business."  She  complained  of  a  lack  of 
freedom  in  designing  and  also  questioned  the  wisdom  of 
producing  small  inexpensive  items  rather  than  expanding 
into  the  higher  end  market. 

Arrowcraft  has  maintained  integrity  as  a  shop 
selling  fine  handcrafted  work  when  almost  all  of 
downtown  Gatlinburg  has  descended  to  offering  mediocre 
tourist  fare.  A  wide  variety  of  crafts  from  throughout  the 
Southeast  graces  the  display  area  alongside  the  weaving. 
Under  the  direction  of  Nella  Hill,  the  weaving  continues 
as  the  only  production  actually  supervised  by  Arrowcraft. 
Baby  bibs,  pot  holders,  pillows,  bags,  aprons,  afghans, 
stoles,  scarves,  guest  towels,  napkins  and  place  mats  still 
persist  as  the  weaving  staples.  Designs,  patterns  and 
colors  continue  to  change,  but  remain  within  the  quality 
craftsmanship  standards  that  have  made  Arrow  craft's 
name. 

In  the  early  part  of  the  century  other  settlement 
schools  in  the  mountains  developed  crafts  for  the  same 
reasons  as  the  Pi  Phis.  As  their  operations  grew,  they  felt 
the  need  to  cooperate.  Arrowcraft  signed  on  as  a  charter 
member  of  the  Southern  Highland  Handicraft  Guild  at  its 
organizational  meeting  in  December  of  1929.  This 
federation  of  craft  co-operatives  (plus  a  few  individual 

15 


craft  producers)  joined  together  to  address  common 
problems,  seek  broader  markets,  and  exhibit  crafts.  With 
this  affiliation,  wholesale  marketing  became  a  new 
venture  for  Arrowcraft  through  the  Allanstand  Guild  shop. 
In  1932,  Miss  Frances  Goodrich  transferred  ownership  of 
the  Allanstand  Cottage  Industries  at  Asheville  to  the 
Guild.  In  1935,  under  the  sponsorship  of  the  Tennessee 
Valley  Authority,  the  formation  of  another  organization 
took  place,  with  the  very  similar  name  of  Southern 
Highlanders,  Inc.  (Eventually  these  two  organizations 
merged.)  Arrowcraft  bought  shares  in  this  new 
corporation,  which  entitled  it  to  place  products  in  their 
sales  outlets.  The  construction  site  of  the  Norris  Dam  in 
Tennessee  became  the  location  of  their  first  shop.  A 
short-lived  venture  near  Chattanooga  and  a  more 
successful  shop  in  Rockerfeller  Center  in  New  York  City 
followed. 

On  July  26,  1948  the  Southern  Highland  Guild 
opened  the  first  Craftsman's  Fair.  The  event  took  place  in 
tents  erected  on  the  grounds  of  the  Pi  Beta  Phi  School. 
Gatlinburg  became  a  regular  site  for  the  fair,  which  later 
moved  to  an  inside  space. 


ARROWMONT 

In  1945  the  University  of  Tennessee  offered  the 
Summer  Craft  Workshop  in  Gatlinburg  with  the  co- 
operation of  the  Pi  Beta  Phi  School.  The  workshops  took 
place  in  the  school's  facilities,  with  most  of  the  craft 
equipment  transported  from  the  University  of  Tennessee 
campus  in  Knoxville. 

Weaving  occupied  a  major  place  in  the  course  lists 
during  the  early  years  of  the  Summer  Craft  Workshop. 
The  schedule  offered  several  weaving  classes  divided 
among  two  instructors.  Besides  weaving,  Textile 
Decoration,  Recreational  Crafts  and  Metals  were  among 

16 


the  earliest  classes  available,  with  Craft  Design,  Pottery, 
Enameling  and  Art  Related  to  the  Home  added  slightly 
later.      The  summer  school  invited  faculty  from  all  over 
the  country  to  teach  in  Gatlinburg.    Among  those  who 
taught  weaving  was  Berta  Frey,  well  known  for  her  articles 


The  weaving  class  at  the  first  Summer  Craft 
Workshop  in  1945 

and  books  on  pattern  weaving.  Allen  Eaton,  who  worked 
for  the  Russell  Sage  Foundation  and  wrote  "Handicrafts  of 
the  Southern  Highlands"  was  an  instructor  during  the 
summers  of  1947  through  1950.  His  course  description 
read: 

Craft  Design  —  Analysis  of  the  craft  field; 
historic  background;  social  and  economic 
implications;  present  day  factors  influencing 
design,  techniques  and  productivity. 


17 


Enrollment  hovered  around  75  students  during  the 
late  40's  and  the  50's.  Usually  about  half  of  the  students 
took  classes  for  graduate  credit.  This  tends  to  confirm 
reports  that  the  majority  of  students  were  teachers.  These 
students  came  from  at  least  25  states  with  one  or  two  other 
countries  represented.  In  the  60's  the  pupil  population 
increased  to  near  100.  In  the  '70's  the  class  format 
changed  to  one  and  two  week  sessions,  with  the  total 
student  enrollment  figures  starting  in  the  300's  and 
growing  to  the  mid  600's.  The  new  facilities,  no  doubt, 
also  accounted  for  the  dramatic  increase.  The  school 
continued  to  attract  students  from  a  wide  geographic  area. 

By  the  early  1960's  Sevier  County  had  almost  taken 
over  complete  responsibility  for  elementary  and  high 
school  education,  and  the  Pi  Phis  were  seeking  a  new 
mission  for  their  facilities  at  Gatlinburg.  Because  of  the 
success  of  the  Summer  Craft  Workshop  under  the 
direction  of  University  of  Tennessee  professor  Marian 
Heard  and  the  real  need  for  quality  instruction  in  crafts, 
the  Fraternity  decided  on  expansion  of  the  craft  program. 

The  Arrowmont  School  of  Arts  and  Crafts  really 
took  on  its  individual  character  after  Pi  Beta  Phi  headed  a 
successful  campaign  to  provide  a  major  studio  building. 
In  designing  the  structure  the  architect,  Hubert  Bebb  took 
into  consideration  the  specific  needs  and  usage  of  the 
space.  The  functional  and  tasteful  building  includes 
customized  art  studios,  an  auditorium,  a  central  art  gallery, 
a  book  and  supply  store,  and  the  administrative  offices. 
The  library  resource  center  has  been  named  to  honor 
Marian  Heard,  who  served  as  director  through  the  major 
development  years.  The  Arrowmont  program  has 
continued  to  grow  under  the  leadership  of  Sandra  Blain. 
She  moved  from  the  position  of  Assistant  Director  to 
Director  in  1979. 

Although  Arrowmont  and  Arrowcraft  operate 
under  separate  Boards  and  are  managed  by  separate 
directors,   the   profits    of   the   shop   benefit   the   school 

18 


program.  Throughout  the  history  of  the  school,  the  Pi 
Beta  Phi  Fraternity  has  provided  concerned  guidance  in 
meeting  the  needs  that  they  perceived.  The  central 
organization  has  given  generous  support,  while 
individually  Pi  Phis  contributed  to  their  Fraternity's 
philanthropy  by  buying  from  Arrowcraft. 

The  early  Pi  Phis  came  to  the  mountains  of  eastern 
Tennessee  as  teachers.  Even  though  their  principle 
mission  was  to  the  children,  they  recognized  the  needs  of 
the  family.  Arrowcraft  provided  the  women  with  a  way  to 
make  money.  Weaving  allowed  them  to  earn  while  still 
leaving  them  in  control  of  their  own  schedules  and 
permitting  them  to  stay  in  their  own  homes  while  doing  it. 
When  the  Summer  Craft  Workshop  grew  into  Arrowmont, 
weaving  continued  as  a  major  program  component. 
Arrowcraft  and  Arrowmont  both  carry  on  the  tradition  of 
weaving  in  Gatlinburg. 


Bibliography 

This  study  was  completed  with  information  from 
the  Pi  Beta  Phi  history  room  and  the  files  of  Arrowcraft 
and  Arrowmont,  Gatlinburg,  TN.  Principal  sources  were 
the  final  reports  from  the  Weaving  Department  of 
Arrowcraft  and  The  Arrow,  the  Pi  Beta  Phi  newsletter 
from  1910  to  present. 

Barker,  Garry  G.  The  Handcraft  Revival  in  Southern 
Appalachia.  The  University  of  Tennessee  Press. 
Knoxville,  TN.  1991. 


19 


Campbell,  John  C.  The  Southern  Highlander  &  His 
Homeland.  The  University  Press  of  Kentucky. 
Lexington,  KY.  1969.  (originally  published  by  The 
Russell  Sage  Foundation,  1921) 

Eaton,  Allen  H.  Handicrafts  of  the  Southern  Highlands. 
Dover  Publications.  New  York,  NY.  1973.  (originally 
published  by  The  Russell  Sage  Foundation,  1937) 

Frome,  Michael.  Strangers  in  High  Places:  The  Story  of  the 
Great  Smoky  Mountains.  The  University  of  Tennessee 
Press.  Knoxville,  TN.  1980. 

Goodrich,  Frances  Louisa.  Appalachian  Mountain  Homespun: 
The  People  and  the  Spinning  Crafts  of  the  Southern 
Appalachians.  The  Apple  Press.  Chester,  CT.  1988. 
(originally  published  by  Yale  University  Press,  1931) 

Hall,  Eliza  Calvert.  The  Book  of  Handwoven  Coverlets. 
Dover  Publications.  New  York,  NY.  1988.  (originally 
published  by  Little,  Brown,  &  Co.,  1912) 

Trout,  Ed.  and  Watson,  Olin.  A  Piece  of  the  Smokies:  a 

Pictorial  History  of  Life  in  the  Smoky  Mountains.  Printers, 
Lie.  Maryville,  TN. 

Trout,  Ed.  and  Griffin,  Debra.  Gatlinburg,  Cinderella  City. 
Griffin  Graphics.  Pigeon  Forge,  TN.   1984. 

Whisnant,  David  E.  All  That  Is  Native  and  Fine:  The  Politics 
of  Culture  in  an  American  Region.  University  of  North 
Carolina  Press.  Chapel  Hill,  NC.   1983. 


The  findings  and  conclusions  of  tliis  publication  do  not 
necessarily  represent  the  views  of  the  National  Endowment  for 
The  Humanities  or  those  of  the  Tennessee  and  Kentucky 
Humanities  Councils. 


20 


Acknowledgments 

Arrowmont  School  Arrowcraft 

PO  Box  567  576  Parkway 

Gatliiiburg,  TN  37738  Gatliiiburg,  TN  37738 

615/436-5860  615/436-4606 

Recorded  Interviews 

Garry  Barker,  Director,  Student  Craft  Program,  Berea  College 

Sandra  Blain,  Director,  Arrowmont  School 

Marian  Heard,  Director  Emeritous,  Arrowmont  School 

Mary  Frank  Helms,  Weaver,  Russelville,  TN 

Nella  Hill,  Weaving  Supervisor,  Arrowcraft 

Loyal  Jones,  Director,  Appalachian  Studies,  Berea  College 

Veryl  Monhollen,  hiterim  Manager,  Arrowcraft 

Cora  Morton,  Arrowcraft  Weaver 

Sue  Ogle,  Arrowcraft  Weaver 

Doris  Phillips,  Arrowcraft  Weaver 

Bemice  A.  Stevens,  Gatliiiburg  Craftsperson  &  Writer 

Shannon  Wilson,  Archivist,  Berea  College  Library 

Special  ContributJons 

Donald  Alvic,  PHD..,  Geographer,  Univ.  of  TN,  Knoxville 

Anita  Bugg,  News  Director,  WKMS-FM,  Murray,  KY 

Cynthia  Huff,  Media  Specialist  at  Arrowmont 

Barry  Johnson,  Photographer,  Murray  State  University 

Mary  Dale  Swan,  American  Showcase,  Gatliiiburg,  TN 

Pi  Beta  Phi  Fraternity 

The  Staff  of  Arrowmont  School 

The  Staff  of  Arrowcraft 

The  librarians  at  the  Special  Collections,  Berea  College 

The  Hambidge  Center,  Rabun  Gap,  GA 


About  The  Author 


Philis  Alvic  is  an  artist/weaver  and  writer  who 
maintains  a  studio  in  Murray,  KY.  Her  loom- 
controlled,  brightly  colored  textiles  have  been  shown 
in  juried,  invitational  and  solo  exhibitions  throughout 
the  country.  She  shares  her  skills  and  artistic 
perspective  through  workshops  and  magazine  articles. 
Her  degree  in  Art  Education  was  conferred  by  The 
School  of  The  Art  Institute  of  Chicago  and  she  has 
earned  the  Certificate  of  Excellence  from  the  Hand- 
weavers  Guild  of  America. 

With  the  development  of  the  program  "Mary 
Hambidge:  Weaver  of  Rabun"  in  1989  she  began  the 
production  of  a  series  of  programs  and  materials 
documenting  weaving  in  the  southern  Appalachian 
Mountains. 

Philis  ALVIC 
1622  Miller  Ave 
Murray,  KY  42071