Historic, Archive Document
Do not assume content reflects current scientific knowledge, policies, or practices.
“The Roses of New Castle’’
The Most Famous Rose Plants in the World
HERE IS in this country today a steadily increasing, nation-wide movement which has grown to a positive enthusiasm to beautify the home—to have
blooming flowers in the back yard instead of rubbish.
Everywhere the cry
”
is, ‘Back to Nature,” and the flowers that ‘bloom in the Spring”. are no longer a luxury but are just aS much a necessity for exterior embellishment
as are the carpets or rugs for interior decoration.
At the remarkably low
prices which we ask for our goods, $5.00 will buy enough rose plants, vines,
etec., to last almost a life time.
To many who dream of beautiful roses clambering over
the veranda, twining around the porch pillars, growing along the garden walk, the ac-
complishment of their dreams seems impossible. afraid you do not know the right varieties to
is you are timid about making the start select—afraid you won’t succeed
you won't get your money’s worth or afraid the money may not reach us. there are why you hesitate in making a start.
afraid the cost may be beyond your purse
But why impossible? The first reason afraid Fifty reasons The second reason may be that you have
tried and failed because the plants were not ‘“‘The Roses of New Castle.’’
Make a Start
Good readers all, if any of you are hesitating, denying yourself the cheapest, the prettiest and most enjoyable form of real pleasure to be had in all the whole wide world (and that is having a riot of blooming roses and other plants in your yard or garden), then we say send us your order and you will forever be one of the hundreds of thousands whom we have served in all parts of the civilized world and who by reason of the peculiarly sentimental traditions of our business we hold as personal friends as well as patrons.
Everybody Loves Roses
In all stages of human life they speak a mes-
sage of infinite creation. From the cradle to the grave they are the unspeakable messengers of happiness, or sympathy, and wherever found, whether in cottage or castle, there will be found contentment and the highest type of citizenship. And to think of it, you can have them for what really seems to us, after a lifetime in this busi- ness, to be a trifling sum. Think of buying six- teen roses, each and every one a perfect plant, for $1.00! Why should you sigh for beautiful roses year in and year out, when you can have them for a mere song. “The Roses of New Castle’’ once planted will last a life time.
This is Your Year
It does not take a wizard to grow the famous “Roses of New Castle,’’ any more than it takes a genius to grow field corn. Follow the simple in- structions given on page 5 of this book. Don’. plant too early, but by all means order early.
Roses with Character
It takes good soil, skill and integrity to get a rose ready for its mission out into the big world. It is generally conceded that here in New Castle is the greatest rose growing soil in America. The soil in which a rose grows before it comes to you is its certificate of health and character. Poor soil means a weak plant. Good soil means a healthy plant. We grow the best rose plants in America. So we ought to. It has been a life- long business with us. We have the experience, the best natural conditions, the finest equipment that ample capital can provide, and above ali else—we have a reputation to sustain. If a man is known by the company he keeps, so is a rose known by the roots and not the tops it makes. “The Roses of New Castle’’ are on their own roots —and grown here in Indiana—and are vastly superior to the budded and grafted imported roses which at best last but a short time. Al- ways remember that.
Our Capacity
All our roses are grown in the finest equipped rose growing plant in the world. We have ex- hausted all Known modern ingenuity to perfect our system of production, and cur stock, we be- lieve, is the last word in perfect rose growing in America. Here, underneath this great sheet of glass, which has an annual capacity of over one million plants, we convert the bitterest winte1 days into gentle spring atmosphere. The grow- ing conditions are so perfect that our plants, which we have prepared for you, thrive so lux- uriantly as to be positively superior to any we have ever seen.
A Guarantee Which Means Something
We guarantee the delivery of goods anywhere conditions set forth on next page. within ten days after their receipt and we will paid for the goods.
ine jennie Uh S.A; If they are not in first-class condition, we are to be advised of it either duplicate the shipment or refund the money You will perhaps not find elsewhere a similar guarantee, but you will find dif-
in first-class condition, subject to
ferent kinds of guarantees, just like you will find different kinds of roses, but this guarantee means
just what it says.
Our point we wish to make plain is that inasmuch as varieties run short during
the season, but as our list of roses embraces only the best, we will, unless specifically instructed to the contrary, send substitutes of equal value and merit, if stock be exhausted of the kind ordered. The prices and terms given in this book supersede all prices and terms previously given.
ORDER TODAY—TONIGHT—NOW!
Heller Brothers Co.
The World’s Leading Growers of High-Grade Own-Root Roses
New Castle, Ind.
THE GREAT CLIMBING AMERICAN BEAUTY ROSE on opposite page, is described on page 39. THE WONDERFUL NEW CRIMSON GARDEN BUSH ROSE, Rhea Reid, shown on front cover page
of this book is described and priced on page 6.
How to Order the “Roses of New Castle”
Terms of Sale
Orders will be shipped immediately upon their receipt unless you direct to the contrary. We are not in favor of too early planting, but positively urge, in the strongest terms and the strongest language we can use, upon our friends to order early. Everything is to your advantage by so do- ing. When you direct, we will carefully reserve your plants for shipment when desired or at the proper planting season.
Send Cash with Order
We will gladly open accounts when satisfactory bank reference is furnished. Goods will be ship- ped C. O. D. if desired, but one-third the amount involved must be sent with the order. To avoid loss remit by postoffice or express money order, bank draft or registered letter. Sent in any of these ways money is at our risk. Do not send stamps, because the danger of them becoming stuck together is very great. Silver, by registered mail, is a much better way.
Free Insurance on each Shipment
We guarantee safe arrival of all orders sent by express in the U. S. A. Should anything be in- jured in transit, notify us at once upon receipt of goods, sending us a list of stock damaged and we will replace them immediately. When the ship- ment arrives in good condition, our responsibility ceases. Goods sent other than by express are at the risk of the purchaser, except when 10 cents additional is sent, when all shipments by mail will be insured against loss up to the value of the shipment. All plants exported to foreign coun- tries are at the purchaser’s risk after delivery to the express company or postoffice here. We re- serve the right to send goods prepaid either by mail, parcel post or express, which ever is the most advantageous method.
Parcels Post and Express
Furthermore, the Express Companies assume the responsibility of the shipment and its safe de- livery, and failing to deliver it they are obliged to pay the amount involved and the value of the shipment, so that the purchaser assumes no risk whatever. The parcels post law, now in effect, offers no decided advantage from its use in our business except that we can send Single packages by mail under the parcels post up to eleven pounds; heretofore the limit of weight was four pounds. We believe that, in the majority of cases, ship- ments can be made by express up to the limit of the parcels post, eleven pounds, cheaper than they can by parcels post. The express delivery is quick, responsible and safe. We believe the ma- jority of our customers will find the shipments by express, at this time, at least, preferable. If you have no express office and want goods sent by parcels post please so state and we will ship by this method for ten per cent additional.
Complaints
Complaints must be made promptly and within ten days after the arrival of the shipment, other- wise they will not be entertained.
We would be glad to hear from those who would like to act as agents for the sale of our goods and to them we make iiberal terms.
Agents
Wanted Write us for particulars.
Prepaid Shipments - Read Carefully
By reason of our geographical location here, within a few miles of the center of population of the U. S., we can ship to all points at the mini- mum distance. That there may be no misunder- standing as to what we do in the way of prepaying shipments, all prospective customers should read these conditions carefully.
If requested to do so, we will prepay the ex- press charges on all orders of $5.00 and over. We will prepay the express charges on all orders of $5.00 and less if 10 per cent. is added to the total amount of the order. All goods priced in the catalog as postpaid will be sent by mail prepaid. When we are instructed to forward goods by express, whether priced postpaid or not, and your order does not amount to $5.00 and if 10 per cent is not included with your remittance, goods will be shipped by express, with charges collect. When ¢ goods are shipped by express, charges prepaid, we remove a goodly portion of the soil from the roots of the plants to lighten the weight of the ship- ment, which is the usual custom. We make no charge for packing, as is sometimes customary, but pack in such q Scientific manner that we send € "
goods safely to any part of the civilized world, so in ordering remember you are getting the ben- efit always of the most scientific and skillful pack- ing possible. When goods are sent by express, with charges collect, we leave practically all the soil around the roots, a very decided advantage to you, and the express charge to the purchaser by reason of our geographical situation here in the middle of the country within a few miles of the center of population, is not large, for the express companies have made a revision downward of their charges until they are very reasonable.
Canadian Customers
Our goods can be sent into Canada at any time except the dormant shrubs such as Hydrangeas, Snowballs, and these are admitted into the Domin- ion from March 15th to May 15th and from Octo- ber 7th to December 7th through St. John, N. B,, St. Johns, Quebec, Niagara Falls, Winnipeg, Manitoba, where they will be fumigated. All our roses and other stock is admitted at any time. Canadian shipments are at purchaser’s risk.
Club Orders
A very good way to secure the advantage of having goods delivered at your door with all ex- press charges paid is to form clubs, that is, get a few neighbors or friends to join in making up their orders. Everyone will get the advantage of the quantity price and will get their goods de- livered free and we will be glad to pay you hand- somely for getting up the club. Write us for the details of this plan. ;
q |
Foreign Orders
Twenty per cent should be added to all orders going outside of the United States and colonial possessions, to pay extra cost of packing and postage. Those countries where we have Parcels Post, goods can be sent by mail, also by express. Purchaser must give the name and address of someone in New York who will receive the goods, prepay charges and forward them. We pack lightly and safely and the charges, even to dis-
tant countries, are very reasonable.
-
How to Grow the “Roses of New Castle”
When to Plant
Our Roses are invariably pot-grown and can be planted at any time during the year when the ground can be dug; but the best time to plant, to use a homely comparison, is right af- ter corn-planting time or after all danger of frost is past. Select, if possible the most shel- tered and sunny location for planting, not too close to large trees.
Unpacking Plants
When the plants are received, soak the roots in lukewarm water or thin mud for an hour or so before planting, and when they are set in the ground firm the soil well around them and protect from the direct rays of the sun for a few days with newspapers or similar mate- rial. Water thoroughly after vou have plant- ed them. Then do not water again until the ground becomes dry. If you have a dry sea- son, moderate watering from time to time will prove beneficial, but do not keep the gr-und soaked all the time.
Preparation of Soil
Ordinary good garden soil will grow Roses to perfection. Well-rotted sud soil is still bet- ter, to which can be added about one-quarter well-rotted cow manure or stable manure. If you cannot secure that, then use our Walker’s Plant Food, which, as a manufactured fertili- zer, cannot be improved upon. Price, 30c., 50c., 75e., postpaid, and in five-pound lots, $1.50, by express, not prepaid.
How to Plant
Spade the soil to a depth of about twelve inches, mixing in the manure or fertilizer, and when ready to plant set the Roses about eight- een inches apart, if you have the room, or even twelve inches apart, putting the roots well below the surface of the soil. Cover them completely with soil, pressing down firmly with the foot.
After Culture and Care
Water the newly set plants as they seem to need it, preferably in the evening or the early morning. Insects will not bother our vigorous Roses very much, but if they do, Keep the fo- liage clear, using a Tyrian Plant Sprinkler, which we furnish at 80c each. The following insecticides are especially recommended: Kero- sene Emulsion, Tobacco Insecticide Soap, Bug Killer.
Pruning Roses
A safe guide for pruning one’s Roses is to cut them back about one-half the previous year’s growth. Do this in the early spring be- fore they have started to make a growth. As the plants bloom, and they will bloom most profusely during the growing season, get the full benefit and enjoyment of the flowers by cutting them off. The more you cut them, the more ftowers you will have. Where plants fail to mature the buds which they bear, remove some of the undeveloped buds and enrich the soil around the roots of the plant with Walk- er’s Plant-Food, air-slacked lime, well rotted cow manure or any good fertilizer, to give the plant more root-action to deliver its flowers.
Plants Dropping Leaves
One point in particular is that, when you see the leaves of the plants turning yellow and perhaps dropping off, after you have set them out, do not take this as a sign that the plant will be hurt, for that is simply Nature’s own remedy of conserving the vitality of the plant, and it will throw out new shoots far more vig- orously than the old ones that have turned yel- low and have dropped off. If the foliage does not drop-off, pull it off. It will help the plant.
Winter Protection
All Roses are benefitted by protection dur- ing the winter whether they need it or not. It is an inexpensive and safe precaution. Do not cover the plants until they have had many good hard frosts. They need severe frosts to ripen and mature them for their winter’s sleep. Cover them thoroughly with leaves, hay, straw, light manure, street sweepings, pine or cedar boughs, corn fodder or any protecting material of a similar character, and then do not remove the covering in the spring until the weather is settled. :
Special Information _
If there is anything you want to know in re- gard to the care and culture of plants, or any other information that we can give you, write us and we will cheerfully render such assist- ance aS we can. Be sure that you enclose
stamped, addressed envelope or an addressed post-card, when writing us for information, and you will get a quicker response. important.
This is
magnificent rose plants have been grown for you.
arrive.
Before laying this book aside, make up your order. This is no experiment, for, with ordinary garden soil, you will succeed. Order early, order now, time is slipping by. of these goods and guarantee that they must be satisfactory to you, no matter where you live when they Over 200,000 satisfied buyers can and do testify to the fact that our famous “Roses of New- castle,” all on their own roots, pot-grown, ready-to-plant kind, are the best rose plants grown on this continent and, their splendid quality considered, they are by far the cheapest.
This is the time to start a rose garden. These
Have no hesitation, for we stand back
ZEAE E
N ALL THE WIDE WORLD this proud and majestic Queen reigns supreme as the most beautiful, most massive, most gorgeous and exquisitely fragrant Rose of its color now known and likely that ever will be known,.for it has held undisputed leadership these many years against all comers from everywhere and its position is more secure today than ever before. The glory, the charm, magnificent growth and exquisite form of flowers are simply beyond descrip- tion; color rich, glowing crimson shaded and veined; flowers
immense in size, wonderfully double and beautifully formed, Ve CIES. with the fragrance of the old Damask Rose; growth the ff
most vigorous of any rose we know of outside of Jeannette ey
Heller; foliage large, leathery and of deepest green, es- Oy
pecially free from insect attacks. Hardy in all sections of the country, but in \2i4 cold climates should have careful winter protection. A splendid garden Rose. ;
We are the leading growers of American Beauty in the world—it has made us famous
Here in New Castle they attain marvelous perfection. Wherever Roses are grown the fame of the American Beauty Roses of New Castle is known.
Our stock is clean, strong, healthy and vigorous, and what is more im- portant, it is true to name and on its own roots. The fame of Heller Brothers American Beauty Roses is world-wide because of the high quality of stock.
This great Rose should be in every American home. Its magnificent beauty, wonderful fragrance and extraordinary merit must appeal to the patriotic instincts of every true American.
Strong, one-year-old pot-plants, 25c each, five for $1.00; special size, 35¢e each, three for $1.00, postpaid; extra-size, two-year-old plants, 50¢ each, $5.00 per dozen; three-year-old specimen plants (limited quantity), 75e each, $8.00 per dozen, by express.
Because some growers do not have the equipment to produce this magnificent rose, they naturally advise against pianting it; this and the pernicious practice of substituting other varieties for it is to be condemned, as it does this grand rose a severe injustice, for there is no other rose anything like it.
Department stores and flower shops who have no growing facilities make a practice of buying plants that have been forced for their flowers and consequently are of no use whatever for further planting. These plants are thrown away as being worth- less by most growers but when a de- partment store offers three or four cents apiece for the worthless plants some growers are tempted to sell them and sometimes do sell them. Beware of such stock!
Three Glorious New Roses
See Photographic Reproductions in Color on Front and Fourth Cover Pages
These new hardy Hybrid Tea Bush Roses are the most majestic, exquisitely beautiful Roses the world has even seen. Magnificent in their splendid, hardy growth, they produce their gorgeous blooms continuously throughout the growing season and no matter where planted they will grow and bloom in a manner that will be a revelation to you. We offer
the genuine stock on its own roots, and once planted it will last a lifetime.
Order early
please. There is a limit to the stock we have prepared to sell at these popular prices.
Rhea Reid
The Great new Indiana Rose—the Pride of the Hoosier State.
Originated here in Indiana, it positively has no equal as a crimson garden rose. The flowers are immense in size, full, deep and double. They are borne in endless profu- sion on long, stiff, erect stems. The color is vivid scarlet-crimson, gorgeous in ap- pearance, with exquisite fragrance, with healthy growth, hardiness, splendid foliage, color, fragrance and form of flower. This is the queen of all crimson garden roses and we endorse it as the best rose of its color now known.
Jonkheer J. L. Mock
The Giant Pink Hybrid Tea Rose
This sensational Holland production is in a class of its own. It is a true Hybrid Tea with gigantic flowers on great, erect, stiff stems and a growth that is marvelous in its freedom. Has extraordinarily large, heavy foliage and quickly makes a great, strong bush. The flowers are enormous in size, magnificently formed, deep and double, exquisitely fragrant; colour bright rich pink, faced with carmine. It is the greatest bush rose of any color for American gardens that has come out of Europe in the past fifty years. It is well named the “Giant Pink Rose.”
Prices of All Roses on This Page
Price of all Roses on this page, first size strong one-year-old plants, 25¢ each, five for $1.00; larger size, 35c each, three for $1.00 postpaid; two-year-old plants, 60c each; still larger size, Iron Clad or Star Size, 85c¢ each by express.
An Indiana Beauty—Rhea Reid
Radiance An American Triumph
Not to be outdone by European growers, America contributes this great new rose, and in every particular, gloriously formed flowers, immensity in size, exquisite fra- grance, grand foliage, healthy growth, color and freedom of bloom, Radiance is fully the equal of Jonkheer J. L. Mock, which fact ought to give it entrance into every rose garden in America. In color of flower it is both unique and beautiful—bright car- mine-rose with opal and coppery reflections. Hardy everywhere with protection, and as its name suggests it is radiantly beautiful.
SPECIAL OFFER One each of the three superb roses described above, first size, 65¢; one
each of the second size, $1.00, postpaid. One each of the two-year-old plants, $1.75; one each of the Iron Clad or Star size, $2.50, by express.
New and Rare Rose Novelties
Here are offered the latest creations in the Rose world both in Europe and America. Of necessity our supply is limited, therefore place your order immediately. These are exquisite creations, marvelous in form, color and fragrance. Lack of space and scarcity of the stock prohibits extended descriptions. Orders will be filled in rotation as received. All plants are on their own roots—not budded or grafted on wild roots. The ultima thule—the final word in the worlds creations in new roses is embraced in this magnificent list. All are hardy, free blooming and of bush form; and except where noted belong to the Hybrid Tea family.
Senateur Mascurand. Considered by many to be the finest of all yellow garden roses; large full double flowers; color deep yellow; free bloomer. Hardy.
Miss Alice de Rothschild. Described best as a bedding Marechal Niel. Deep citron yellow. Flowers large, double, perfectly formed. Superb in every respect.
Souv. de Stella Gray. (Tea.) Deep orange with splashes or veinations of yellow, apricot, salmon and crimson. Large, full, double; beautifully formed.
Natalie Bottner. Magnificent; cross between Frau Karl Druschki and Kaiserin Augusta Victoria, and claimed to be superior to either. Color delicate cream yellow.
George Reimers. Fiery red with garnet shading. Large and beautiful.
Molly Sharman Crawford (Tea). Delicate white; large, full flowers. Hardy.
Ophelia. A glorious rose. The latest sensation in the rose world. Magnificent form, beautiful in growth; color salmon pink flushed with coppery rose and saffron tints. First size, $1, postpaid; two-year- old plants, $2 each, by express.
Mrs. George Shawyer. Magnificent in freedom of growth and bloom. Has created a Sensation wher- ever shown on both sides of the waters. Glorious flowers; color peach pink. First size, 50c, postpaid; two-year-old plants, $1 each.
Barbarossa. Not so new but very rare and beau- tiful. Has been called ‘‘Red Frau Karl Druschki,” magnificent. Hybrid Perpetual. Color, pure car- mine-red.
Eugene Boullet. Strong grower; very free blooming, large flowers; color rich ruby red, deliciously fragrant; forms compact bush.
Sunburst—A Beauty
Sunburst, a Giant Yellow Rose
A giant yellow rose, claimed to be the equal
of American Beauty and Killarney. Buds long and pointed, on long, stout stems, opening full and double. Color coppery yellow and golden orange with deeper shades. Very distinct. Magnificent in the garden; a gorgeous variety. First size, 35c each; larger size, 50c each, post- paid; two-year-old plants, 75c each, by express.
Lieutenant Chaure. Buds long and pointed; color velvety crimson, opening into large flow- ers of crimson-red shade.
Madame P. Euler. Also known as ‘Prima Donna.” Color silvery pink, perfectly formed; fragrant. Unquestionably a great Rose.
Alice Lemon. Magnificent large flowers, full and double, exquisitely formed; color white, shaded with salmon pink in center.
Prince de Bulgarie. Has attained great pop- ularity aS a magnificent all around Rose; free blooming, long pointed buds, full and double; color rosy flesh shaded with salmon. A great Rose.
John Cuff. Deep carmine-pink. Flowers large; most floriferous. Bud long and pointed, delicately perfumed. A valuable variety.
Irish Fireflame. One of the greatest sensa- tions of the year; new in color; old gold or coppery yellow, flamed with fiery crimson. Long, shapely buds on stiff stems, borne in great profusion. First size, 50c each, postpaid; larger size, 75c each; two-year-old plants, $1 each, by express.
Kaiser Wilhelm II. Crimson, shaded with velvety black, flowers large, full and double.
Mrs. Charles Russell. <A rival of American Beauty. Truly a magnificent variety both in the wonderful vigor of growth and the magnifi- cent flowers which it produces, on long, stiff stems. As one of the great new creations it has been a sensation at all the great exhibitions of the year. Flowers are rosy pink in color. First size, 50c each, postpaid; two-year-old plants, 75c each; still larger plants, $1 each, by express.
Mi-Lady. A magnificent new Rose. Very large and beautifully formed flowers, full and double; color dark crimson. Always in bloom. Very hardy. First size, 35e each; larger, 50c each; postpaid; two-year-old plants, 75c each; still larger plants, $1 each, by express.
Prices of all roses. except where noted, strong one-year-old plants, 25c each, 5 for $1; larger size, 35c each, 3 for $1, postpaid; two-year-old plants, 60c each, by express.
;
WHAT ONE PLEASED PATRON THINKS OF THE GREAT DRUSCHKI ROSE. “The American Beauty, white and red, are full of flowers, the biggest I have ever seen,
Your roses are the biggest and the best. Everyone is in love with my roses. They all came from you and beat anything for miles around.’”’—GEORGE BOSSEROT, Norfolk, Va.
New Rose Lady Hillingdon
Tea. One of the loveliest Roses that one could im- agine. The color is superb, being of deep yellow tinged with light blush on the outer edge of petals.
) The bloom does not fade like most of the yellow Roses. Buds are very slender and graceful, borne on long, stiff stems. Rapid grower and free bloomer. Leaves long and narrow. Awarded first prize at the Elizabeth Park (Hartford, Conn.) exhibition as the best Rose of its color (yellow) for outdoor culture. Scored third of any color among all the great garden Roses. This newcomer has extraordinary merit and is a
really great Rose. Price, strong pot plants, on own roots, 25c each; special | size, 35c each, postpaid; two-year-old plants, 60c each; still larger plants, star size, budded, 85c each, by express.
A Lovely Irish Hybrid Lena Tea Bush Rose
This beautiful newcomer has been rigidly tried out. It has no superior for open-ground culture. Long buds, perfectly formed, flowering freely and contin- uously, producing frequently in sprays of seven to nine large, perfect blooms, the color of which is glowing apricot tinged with primrose-yellow—an ex- quisitely dainty Rose. Bush strong and upright in
growth; most constant and profuse in bloom.
Price, strong, one-year-old plants, 20c each, three for 50c; larger size, 30c each, postpaid; strong two-year-old plants, 50c each; still larger plants, star size, 75c each, by express. Lady Hillingdon
Frau Karl Druschki (‘“‘White American Beauty”)
A truly* wonderful Rose, and the best snow-white, free-blooming Hybrid Per- petual or “June Rose” in existence. Of magnificent growth; it branches freely and has the vigor and hardiness of an oak, in fact, is hardy everywhere. The flowers are borne on long, stiff stems, are immense in size, full, deep and double, with massive, saucer-shaped petals. The color is glorious white, without a tinge of yellow or any other color. Ours is true
stock—all on own roots.
Strong one-year-old plants, 25c each, 5 for $1; larger size, 35¢c each, 3 for $1; postpaid; extra- strong two-year-old plants, 75c each; still larger plants, star size, $1 each, by express.
Ecarlate--Great New Rose
A prominent Rose authority says: “It is a better grower than Etoile de France, darker in color than Liberty and more fragrant than La France.” It is a grand red bedding Rose and the longer you put off making its acquaintance the more you
miss.
Strong, one-year-old plants, 25c each; larger Size, 35c each, postpaid; strong two-year-old plants, 60c each; Star size, still larger plants,
Frau Karl Druschki Rose 85c each, by express,
THEY ARE DOING WELL AND BLOOMING. ‘J want to thank you very much for those beautiful rose bushes you sent me. I am|
sure it was very kind of you to take so much trouble with me and even paid the express too. They are doing well and blooming.’’—MISS DAISY E. WALKUP, Jersey City, N. J.
Mrs. Aaron Ward
Magnificent New Hybrid Tea Bush Rose
It is a positive pleasure to offer this wonderful new Rose to our friends, for the color effect is so dazzling that it will win instant approval. It is distinctively different from any other yellow Rose in our list, be- ing a “coppery orange in the opening bud, golden orange when partly developed and pinkish fawn when fully open, when it looks like a full, fluffy silk rosette.” The flowers are of splendid form and size; borne on long, stiff stems. The plant, even without flowers, is beautiful in shape and foliage. It is strong, hardy and thrifty in growth, bearing its lovely burden of flowers all summer.
First size, one-year-old pot-plants, 25c each, 5 for $1; spe- cial-size plants, 35e each, 3 for $1, postpaid; strong, vigorous, two-year-old plants, 60c each; still larger plants, 75c each, by express.
Chateau de Clos Vougeot The “Black” Hybrid Tea Rose
The “blackest” of all Roses, with heavy, velvety petals which makes it distinctive from all other Roses. | In color it shades from a deep rosy red to a crimson | almost black. The bush is extra strong and vigorous in growth, with a broad, branching habit and requires | considerable room for development.
Ke Price, one-year-old pot plants, 25c each, 5 for $1; special ~ aS , a size, 35c each; strong, two-year-old plants, 60c each, by Mrs. Aaron Ward. express. |
A Sensation—Melody
A New, Glorious Tea Rose, Always in Bloom
Yellow Roses are always in great demand—we scarcely can provide enough of them. This new, cop- pery yellow variety has been the sensation of all the great Rose exhibitions, both here and abroad. The color is new and almost indescribable, being a lovely shade of deep yellow shading to apricot in the cen- ter. It is one of the most showy yellow Roses we have ever seen. It has a form perfect in contour and is very full and double. The plant is extra strong, hardy and vigorous in growth, clothed with hand- some, rich, glossy foliage. Ours is the true stock which is scarce. Early orders only can secure it.
First size, one-year-old pot-plants, 25c each, 5 for $1; special-size plants, 35c each, 3 for $1, postpaid; strong, vig-
orous, two-year-old plants, 60c each; still larger plants, %75¢ each, by express.
The ‘‘Roses of Newcastle’? have a reputation for quality and merit. They are sold at honest prices; they are pre- pared for sale in a way to bring them to the highest de- gree of perfection and when roses are offered, as they are frequently, apparently in the same varieties, at one-half
the cost, there is deception back of this proposition, which can only bring disrepute to the seller and dissatisfac- tion to the purchaser and in the end lower the standing of every legitimate rose growing enterprise.
New Rose, Melody,
Heller’s Sure-to-Bloom Hardy Hybrid Tea Bush Roses
These great bush Roses have rapidly superseded all other classes for general planting because of their parentage, which is the result of cross fertilization between the Hardy Hybrid Perpetual or “June Roses” and the Everblooming Tea Roses. From the “June Roses” they inherit the large, bold, handsome, exquisitely fragrant flowers, retaining in a marked degree their hardiness, so
» that they stand the severest winters without damage, and from the Tea Roses they have retained the free and constant blooming habit, together with the great variety of color found only in this class. They produce their gorgeous flowers without interruption throughout the entire growing season, making them the best of all Roses for general planting. Our collection is the largest and most varied in this country, and the list includes every new variety of merit now in cultivation. All on their own roots—true to name—once planted, practically permanent.
Remember: There can be no comparison between our high-grade own-root plants and the “thumb pot” plants commonly sent out as one-year-old stock.
! Mrs. A. R. Waddell
This is one of the most beautiful Roses we have ever seen. As a garden Rose it has no | superior. A pure Hybrid Tea attaining the
height of from two to four feet, its beauty is beyond description. Buds and flowers immense in size, full, double and beautifully made, grows sturdy and erect in the most vigorous fashion, requiring no petting and coaxing; flowers color rosy scarlet, shaded with salmon; beautiful, ef- fective and hardy. Always in bloom.
Strong first-size plants, 20 cts. each, 6 for $1.00; larger size, 30 cts. each, 4 for $1.00; 2-year-old plants, 50 cts. each. Special Star size, 75 cts. each, all on own roots.
William H. Taft
A Superb New Rose
This great new Hybrid Tea bush Rose, after exhaustive trials, has shown us qualities that
| make it well worthy of being named in honor of the Chief Magistrate of the Nation. The flowers are magnificent both in form and color, large, full and double, borne freely. The color is
Mrs. A. R. Waddell Rose.
We Pay Express Charges {300 ana over
$5.00 and over
clear salmon-pink, highly fragrant, free-grow- ing, hardy, and a big Rose in every sense of the word. A magnificent summer-flowering Rose.
FOR SALE—THE FAMOUS NEW CASTLE ROSE SOIL
Here in New Castle we have the most wonder- ful Rose Soil in the world. Here it is that Roses grow to greater perfection than anywhere else. This is attested to by the fact that New Castle is the very center of the Rose-growing industry of America. There are more Roses grown in this that is why New Castle is called ‘“‘The Rose City.” A customer in JIowa ordered 8,000 pounds of our Famous Rose Soil and as a result has Roses grow- ing to the utmost perfection.
Price, $1.50 per large barrel, by freight, charges collect. This can be used just as it comes to you, or can be mixed with other soil with wonderful effect.
city than in any one place in the country
we pay express charges to any point in U. S., when requested to do so; on orders less than $5.00 we will pay express charges if you add 10% to your order.
BUSINESS INTEGRITY.
Without integrity in our business, our business is a failure. Without old-fashioned business hon- esty, these wide acres of magnificent rose plants, the perfect gold mine of soil conditions, avail noth- ing, so far as you, the buyer of the goods are con- cerned. The requisite, which is not peculiar to any section of the country, is not manufactured by human hands. We make mistakes; we are but human beings, but we make very few, consider- ing the immense business we handle. When we do make them, tell us about it and we will cheer- fully rectify them.
THEY ARE DOING WONDERFUL. “The roses I received from you this spring are doing wonderful. I didn’t lose one out
of seventeen.’’—MISS EMMA KIEFEL, Norwood, Ohio,
HYBRID TEAS
(Continued). Gruss An Teplitz
The Sweetest, Richest Crimson Hybrid Tea Rose
Called by some growers Virginia R. Coxe. The intense, dazzling color of this Rose is found in no other variety. Fiery crimson, shaded with a dark, velvety sheen, totally unlike any other color in the world. Large, handsome, moderately double flowers. Produced in wonderful profusion throughout the ‘ whole growing season; in fact, it is always in bloom.
The flowers are produced singly, sometimes in clus-
ters, producing a gorgeous effect on the lawn or in
the garden all summer through. A wonderfully strong, vigorous grower, actually attaining a height of 4 to 5
feet, perfectly hardy everywhere. Incomparable for € | - fragrance.
MADAM JULES GROLEZ. Distinct and charming. Soft, pure red; full, form and attractive shape of the
Kaiserin. MISS KATE MOULTON. Beautiful light pink. A € | grand new American sort of robust growth.
MADAM CAROLINE TESTOUT. One of the most popular Roses in its class, and one of the best for outdoor culture. Should be in every garden. Im- Ls mense, large, clear pink flowers, full and double; Gruss An Teplitz. — beautiful buds. Very hardy.
Etoile de France (Star of France)
Magnificent in Form and Coloring
Gorgeous, rich, velvety crimson; full, very large, double and cup-shaped Rose with fragrance that is deliciously exquisite. Plants form strong, upright bushes with splendid deep green foliage, and in the “open ground it is particularly good, growing hardy and vigorous. As the weather grows cold towards fall the color becomes darker, until the flower is almost black, so deep and velvety are its crimson petals. It is pre- eminently the Rose for the masses. It is always in bloom from the earliest days of summer until Nove ber. There is no deep red Rose in our list we recommend more highly.
MADAM LEON PAIN. Silvery salmon, center. orange, reverse bright red and yellow.
75¢e Each by express—for a limited number of extra large, beautiful specimen plants now in pots, of all Roses on this page. Handsome plants, easily worth $1.00. Please order EARLY as the Iron-clad or Star size.
=
Prices of all Roses on this page, strong one-year-old pot- plants, 15c each, any 4 for 50c; special size, 25c each, 4 for $1.00; extra large, two-year-old plants, 45c each, by express. ON OWN ROOTS.
We Pay Express Charges 07 2!! orders of $5.00
and over we will pay express charges to any point in U. S., when requested to do so; on orders less than $5.00 we will pay express charges if you add 10 per cent. to your order.
Etoile de France, 12
PLANTS ARE FAR LARGER THAN I PAID FOR. “The third shipment of roses arrived in first-class shape. I appreciate the way you have taken care of this order. I see the plants are far larger than I paid for. Will recommend your house any time.’’—MRS. F. B. WINES, Tacoma, Washington,
ws)
Kaiserin Augusta Victoria A Queenly White Rose
This marvelous Rose has had many rivals for the place
) it still retains in the greatest White, Hardy, Hybrid Tea in
existence. Strong, sturdy grower, flowering with the ut-
most freedom. It holds first place as the most popular of
all white Roses for general planting. From early spring
until late fall its glorious full-double flowers in all their
perfection are produced continuously on long, stiff, erect
stems;~color delicate creamy white, with a delicious mag- nolia-like fragrance, exquisite buds, absolutely hardy.
| Mad. Segond Weber.
A Charming Pink Rose
A beautiful new pink or salmon- flesh Hybrid Tea Rose which we consider one of the grandest novel- ties of recent years; the bud is long and pointed, opening into enormous bloom, which deepens its color un- til fully expanded, when it is as im- pressive as American Beauty. The bush is a fine, strong grower, splen- did for growing indoors, while for bedding and planting in the open ground it is nothing short of mag- nificent. A wonderful new variety.
Mad. Melaine Soupert
The strong vigorous plants form symmetrical bushes, with an abund- ance of heavy, dark foliage, and the superb, large, globular flowers are borne on stiff, erect stems. The form is distinct and elegant, and the fragrance delicious. Color golden yellow suffused with faint shades of pink.
$ ‘ . ‘ © Bae Se ; . i re ot e ; P Be ba F € Ae *, e
‘
Wellesley
A most magnificent garden Rose of a beautiful shade of pink; vigor- ¥ ous, healthy grower; remarkably Kaiserin Augusta Victoria. free flowering, with the keeping qualities; most valuable Rose for southern gardens.
ays Price of all Roses on this page, first size, strong, 75¢c Each by express—for a limited number of ex- | one-year-old plants, 15e each, any 5 for 50c; larger aN gd 5 a Penal ie eames pene pe eat size, 25¢ each, any 5 for $1, postpaid; extra-heavy, s, a ses on is page. andsome plants two-year-old plants, 4 > express. ALL ON easily worth $1.00. Please order EARLY as the Iron- Own ROOTS. men Seepage: (DVL: CEDYESS clad or Star size.
We pay Express Charges On all orders of “It is with great pleasure that I send you my
$5.00 and over we pay express charges to any point in U. S., when re-
order for more roses. The roses this Summer were
quested to do so; on orders less than $5.00 we will grand and the Jeannette Heller was a beauty.’’— pay express charges if you add 10% to your order. MRS. D. J. SULLIVAN, Long Island, Oct.
NO ONE NEED BE AFRAID TO BUY IT. “Your red Richmond purchased five years ago is wonderful. Nothing ever like it. No one need be afraid to buy same as it blooms until buds freeze late in Fall.’”’—O. S. DAVIS, Allentown, Pennsylvania.
Crimson Rose — Richmond
This great American Rose with its gor- geous color, brilliant, flaming scarlet crimson, has swept everything before it, both at home and abroad. We are par- ticularly proud of it as a distinctive Indi- ana Rose, it having been produced within a few miles of here. Very significantly might it be called one of the Roses of New Castle. It has been the sensation of the Rose world, and is now grown in larger quantities than any other rose, perhaps, with the exception of the Ameri- can Beauty, to which it is a rival, so far as popularity is concerned. It is the most vivid Red Rose known, and its exquisitely shaped, immense, fragrant flowers are nothing short of gorgeous. No descrip- tion will do justice to such a wonderful Rose as this. Ors is the genuine stock. Every plant sent out is guaranteed to be true.
DOROTHY PAGE ROBERTS. New Hybrid Tea Bush Rose, very beautiful color, coppery-pink; new. Flowers large, serni-double, and produced with great freedom.
DOROTHY PAGE ROBERTS. New Hybrid
Great Tea Bush Rose, very beautiful color, coppery-
Richmond pink; new. Flowers large, semi-double, and produced with great freedom.
My Maryland
A Rose of delightful color, distinctive shape and superfine quality which appeals to many on account of its name. In color it is an exquisite shade of pink, the buds and flowers being most beautifully formed and borne on long, stiff stems. The bush is extra strong, hardy, and a most prodigious bloomer.
Olivia Magnificent, strong growing Hybrid Tea Rose. Beautiful buds, large, full, double flowers; strong and vigorous; color rich rose. HECTOR MACKENZIE. A winner at the Parisian
Rose Exhibition; glorious deep pink changing to a silvery crimson; large, massive and fragrant.
Prices of all Roses on this page, strong one-year-old pot plants, 15c each, any 4 for 50c; larger size, 25¢ each, any 5 for $1, postpaid; extra heavy, two-year-old plants, 45c each, any 5 for $2: still larger plants, star size, 75c by express. ALL ON OWN ROOTS. My Maryland.
14
|
EVERYONE ADMIRES THEM. “T bought roses of you several years ago. They are all growing and are blooming beau-
tifully. Everyone admires them. I desire you to inform me if fall planted roses will be ready to bloom the following year.”—MRS. E. A. STEERE, Mont.
VAL an
HYBRID TEAS (Continued)
Madame Abel Chatenay
Rich in Coloring, Magnificent in Form
| Further trials each year serve only to ) strengthen our belief that this is one of the
greatest Hybrid Tea Roses of its type; color rosy carmine with darker shadings; reverse of petals pale salmon. Splendid in the open ground, absolutely hardy. Beautifully formed flowers, full, deep and double. A strong grower and a free bloomer.
We urge liberal planting because of its splendid merits. Fine for cutting.
| Cardinal
This magnificent, deep, rich red Rose is a welcome and long-hoped-for addition to this class. Of American origin, it is the equal in form and color of any Rose in the list. Exceedingly free flowering; large, massive, full, double flowers, with exquisite fragrance. Color deep, rich crimson. Will thrive in almost any location.
Triomphe de Pernet Pere
Originated by Jean Pernet, the celebrated French rosarian, who considers this the tri- umph of his life. Flowers large, with broad, thick petals, and long, pointed buds. Delicious tea fragrance. Color magenta-red, passing to bright crimson.
Perle Von Godesburg
A Superb New Yellow Rose
Yellow Hybrid Tea Roses are all too scarce, and this splendid variety sent out from Germany as Yellow Kaiserin Augusta Victoria is extremely meritorious. Color is rich canary-yellow with light saffron shadings. A strong grower and free bloomer.
JOSEPH HILL. A fancy French Rose, clean leathery foliage, long, stiff stems, flowers of im- mense size, buds long and pointed, monster blooms of most beautiful shape, in clear shades of pure salmon, bright pink and gold. A very strong bloomer.
MRS. HARVEY THOMAS. Carmine snaded cop- pery-red; base of petals canary-yellow. Strong- growing, hardy and free-flowering, producing in great abundance on long, stiff stems and large, full, double-flowers. A distinct variety.
Mad. Abel Chatenay Rose
Price of all Roses on this page, strong one-year-old pot-plants, 15¢c each, any 4 for 50c; larger size, 25c each, any 5 for $1.00; postpaid; extra heavy 2-year-old plants, 45ec each; still larger specimen plants, star size, 75c each, Perle von Godesburg by express. ALL ON OWN ROOTS.
15
HAD SPLENDID SUCCESS
“I have had splendid success with all the roses from Heller Bros. Co.’”—MRS. A.
MeCALLUM, Mendocino, California.
Heller’s La France Roses
A Type of Heller’s Famous La France Roses.
Special Offer One each of 5 La France Roses, ex-
tra-strong, one-year-old pot-plants, 60 cts.; larger size, one plant each, $1.00, postpaid; 2- year-old plants, 5 in all, $1.75, by express. All plants ON THEIR OWN ROOTS.
Beautiful Bessie Brown
This magnificent rose, introduced here from Europe, has unsurpassed beauty of a totally distinct character, bearing large, full, deep and double tlowers, on strong, erect stems. The plants are hardy and vigorous, p1o- ducing flowers profusely in the open ground all through the summer. The color is almost pure white, though sometimes flushed with pink.
J. B. Clark
One of the largest of all Hybrid Tea Roses, and the strongest and healthiest-growing Rose we have ever seen, with splendid dark bronze-green foliage. The
scarlet shaded blackish-crimson.
“One-year-old pot plants, 25 cts. each, 5 for $1.00; larger size, 35 cts. each, 3 for $1.00, postpaid; 2-year-old plants, 50 ects. each; star size plants, 75 cts. each, by express.
Price—All Roses on this page, except where noted, strong one-year-old plants, 15c each, 4 for 50c; larger size, 25¢ each, 5 for $1.00, postpaid, strong, two-year-old plants, 45¢ each, by express. ALL ON OWN ROOTS.
16
Pink la France
A Glorious Favorite of the Home Garden
The color of this is an exquisite shade of silvery pink tinged with crimson. The buds are large, beautifully formed and the open flower exceedingly hand- some, with fragrance that is simply delicious. In continuous bloom all summer and late into the fall until Stopped by frost, and is perfectly hardy.
WHITE LA FRANCE (Augustine Guinoisseau). Silvery white, faint- est tinge of rose blush; buds and flow- ers extra large and of splendid shape.
RED LA FRANCE (Duchess of Al- bany). It is much deeper in color than its pink sister, being a brilliant crim- son, handsomely shaded.
STRIPED LA FRANCE. In all re- spects same as the pink, except that its petals are beautifully striped with a deeper shade of rose pink.
YELLOW LA FRANCE (Madame Pernet Ducher). Bright canary-yellow Rose with petals which seem cut out of thin sheets of very light gold.
Bessie Brown Roses.
@) @)
WALLADER, Ft. Worth, Texas.
AS WE ADVERTISE “T have a friend who came from Indiana near New Castle and she had been to your place several times and found that you were all that
AND MORE.
you advertised and more.’’—LOU CAD-
New Rose— Yellow Killarney
with Roses of growing;
(Mme.
Gillemot). Worthy to be classed Killarney, the greatest garden If anything this variety stronger throws out long stiff, sturdy canes, with massive foliage, bearing magnificent flowers, enormous in size, full, deep and double with immense petals. Hardy and vigorous and always in bloom. A tremendously good Rose.
First size, 25c each; larger size, 35ec each, two-year-old plants, 50c each; still larger size,
by express. Mrs. David Jardine
Jenny Pink and White
today. is
postpaid; 75e each,
A beautiful new, hardy, everblooming, brilliant pink bush Rose not surpassed by any Rose in this book. Flowers very double and when cut keep almost inde- finitely. The growth is splendid, hardy and vigorous and the superb flowers are borne in wonderful profu- sion. No Rose can compare with this Rose in its ex-
quisite fragrance.
Rena Robbins
A magnificent new hybrid tea bush Rose, bears flowers as large as Paul Neyron, full, deep and double. In a class of itself. Flowers white, base of petal lemon yellow.
The Great La Galissiere
The bloom is enormous in size, double and full. Buds long and pointed; color bright shining pink. A magni- ficent Rose. An improved Caroline Testout.
This handsome Rose with the poetic name is one
of the grandest flowers patrons. It is totally
we have ever offered to our different from other varieties,
bearing flowers of enormous size, with immense petals, stiff, erect stems,
absolutely double, on
abundance.
in marvelous
General McArthur Rose
Yellow Killarney Rose
Souv. Du President Carnot
We consider this one of the best Roses tion having pretty nearly every that a good Rose should have. hardy and vigorous everywhere. A tremendous bloom- er. Magnificent flowers, large, deep, double and ex- quisitely formed; color delicate rose blush shaded deeper at center. One of our strong favorites.
Souvenir De Wootton
This old friend of many years still holds as a great red Rose; magnificent flowers; magenta-red, passing at base to violet-crimson.
~ General McArthur
Great New Scarlet Rose
After many tests and observation we are prepared to say there is no crimson or scarlet Rose better than this variety and for out door cultivation it ranks at the very top of the list. The flowers are exquisitely
in cultiva- meritorious feature Strong in growth,
its own bright Very
formed, are delightfully fragrant and the color is crimson-scarlet. Growth is wonderfully strong, sturdy
and healthy which is the important feature after all. It will succeed anywhere and is hardy. A great Rose in the fullest sense.
Prices of all Roses on this page, except where noted, strong one-year-old pot plants, 20c each, any 3 for 50c; larger size, 30c each, any 4 for $1, postpaid; extra heavy, two-year-old plants, 45e each, any 5 for §$2; still larger plants, star size, 75c, by express. ALL ON OWN ROOTS,
Famous Jeannette Heller Rose |
Introduced and for sale only by Heller Brothers Company. It is the best, : strongest, healthiest, hardiest and most beautiful bush rose in the world
Fifteen Good Reasons Why Jeannette Heller is the One Best Rose for American Gardens
(See the colored photographic reproductions on front cover and opposite page)
in BI The prime requisite of any Rose is to bloom abundantly. Jeannette Heller Bbvays in Bloom blooms literally all the time and the first year, no difference the size or price of the plant.
Healthiest of Jeannette Heller has one most important point to a degree found in no other IR Rose and that is healthy growth. That is why it blooms so freely. It has All Roses \onderful health.
L - antl Jeannette Heller is not partial to any particular section of the country. It Grows Luxuriantly Grows sturdily and beautifully everywhere. We have seen it still in bloom Everywhere while covered with ice and sleet.
You, who live where the climate is rigorous and extremely cold, can have beautiful Roses just as perfect as if you were in a southern climate. It is absolutely hardy everywhere.
The colored photographs of Jeannette Heller on the front cover page and on opposite page fail to show the magnificence of its flowers, both in form and color. They are simply perfect.
The color is indescribable, a beautiful blending of shell-pink in the center shading off to rosy blush and pale yellow; buds long and pointed and of immense size.
This is where the strong root-system and perfect foliage of Jeannette Heller Strongest Grower make it invaluable. Has the vigor of an oak.
£ No insect ever bothers it. It has massive leather-like foliage that affords no Insect-Proof comfort or refuge for insects of any kind.
No matter what kind of soil you plant it in—It grows! All you need to do is to plant it—then cut flowers from it almost every day from early May until freezing weather.
h You may think your soil or situation is not suited to Rose growing. Set aside Grows w ere such misgivings and plant Jeannette. It will grow where weeds grow—in any Others Fail soil or climate.
Sn You folks in the extremely cold climate who wish for your own Roses can Splendid in gratify that wish. Plant Jeannette Heller. It will grow to perfection no the North matter where you live.
All through the Middle West and Southwestern country it is growing and blooming its way into the hearts of all who are fortunate enough to possess it.
G Bice wee Way down in tropical Jamaica we saw it—a bush of Jeannette Heller grow- Dee eee see ing magnificently under the tropical sun, a plant five feet high and still in the South wider across, covered with a perfect mass of gorgeous buds and flowers.
Has captured The effete East has yielded to its charms and has pronounced it the one best He Past Rose in America for amateur planters.
: This is an American Rose born in America. It wants a permanent home in An American Rose every garden in America. From the day you plant it, you will become a Rose enthusiast the rest of your life. That is the reason why we want you to try at least a few plants of Jeannette Heller—the best Rose in the World.
Perfectly Hardy Perfect Flowers
Superb in Color
Needs no Petting
Superb in the West
PRICE—Strong one-year-old pot plants, 25c ea., 5 for $1, $2.50 per doz.; larger size, 35¢e each, 3 for $1, $3.50 per doz., postpaid. Extra-large, heavy, 2-year-old plants, 50c each, $5 per doz.; 3-year-old, magnificent speci- men plants (limited quantity), 75c each, $8.00 per doz., by express. ON OWN ROOTS.
18
MORE THAN PLEASED. “The hardy and dear little roses received, I wish to thank you most sincerely for trying
to satisfy me; you have succeeded beyond my expectations, I am more than pleased.’”— MRS. J. F. KEEBER, Chicago, Llinois,
The Lovely Killarney Roses Pink— White—Climbing
(See photographic illustration of these three magnificent Roses in colors opposite.)
These exquisite Roses bearing the name of Killarney, with its “Emerald Isle and Winding Bays” are without exception among the most beautiful Roses now known. From the Lakes to the Gulf these beautiful Roses will thrive and produce glorious flowers in wonderful profusion. They have every requisite necessary to perfect Roses—magnificent, sturdy habit of growth, beautiful endur- ing foliage, exquisite flowers, delicious fragrance, marvelous freedom of bloom, hardiness, and above all, a charm entirely their own found in no other Rose. With the exception of Jeannette Heller and The Cochet Roses, they are perhaps the most popular of all Roses. Our beautiful pho- tographic colored illustration on opposite page gives only a faint idea of their beauty.
Special Notice. Notwithstanding that each year we have increased as far as we could our stock of these famous Killarney Roses, we have never had sufficient to meet the demand. This has been a keen disappointment both to our customers and ourselves. Won’t you please as a favor, that there may be no disappointment, order as early as you can? We will reserve the plants for you, so that early ordering is sure to be a protection to both of us. We have an immense stock, we think amply sufficient to meet the demand, but for fear it will not, again we urge early ordering.
Pink Killarney Climbing Pink Killarney This, the original introduction, is a beautiful We claim the distinction of bringing this va- Hybrid Tea Bush Rose; strong, sturdy and up- riety into prominence, and there is no Rose in the right, with fine, heavy, insect-proof foliage, bear- climbing class to compare with it. Hardy and
ing flowers that are Simply exquisite in form and ever blooming, it is ina class of its own and has color; the bud is exceedingly long and the flowers no rival; a strong, rapid grower, growing to per-
immense in Size; color deep, brilliant, sparkling, fection in the open ground, throwing up shoots ten shell-pink; hardy everywhere. The bush is mag- to fifteen feet high in a single season. It produces nificent in growth, of good Size and bears its beau- its glorious blooms continuously throughout the tiful burden of flowers constantly all summer. year. Flowers are magnificent and immense, long, e ° pointed buds with massive petals opening to flow.
White Killarney ers of enormous size, color brilliant, sparkling
: shell-pink, deliciously fragrant; absolutely the Identical with the parent variety, Pink Killar- best climbing Rose for all purposes known; hardy
ney, of which it is an offspring, except in color, everywhere. which is glistening white. Like Pink Killarney,
its great charm lies in the beautiful shape of its Price of the Killarney Roses described on this page, buds, so distinctive that everyone recognizes it as strong, one-year-old pot-plants, 20c each, 6 for $1; a Killarney by itS shape. Enormous flowers, de- larger size, 30c each, 4 for $1, postpaid. Large two- liciously scented, and a new addition for which year-old plants, 50c each; still larger, extra-heavy old Mother Nature is devoutly to be thanked. plants, Star or Iron-Clad size, %75c each, by express.
e One each, three varieties of Killarney Roses described below, 50c; one each larger size, Special Offer 80c, postpaid. One each, two-year-old plants, $1.40; still larger star size plants, 75c each,
by express.
Climbing American Beauty
See illustration from photographs in colors, second cover page
Here we have the latest triumph in American | in a single season. Hardy and as sturdy as an Rose growing, the true Climbing American | oak in al! localities. Splendid in the South. Beauty in all its promise and glory, the realized | For single specimens, trailing over verandas, for dream of every Rose grower. Just the same as |} trellises, anywhere and everywhere, this Rose American Beauty practically. Large flowers, | will give the greatest satisfaction. each produced on separate stems, vivid rosy- Ours is the genuine stock. Absolutely true crimson in color, with delicious fragrance. | to name, on its own roots. Strong, one-year- Borne in the greatest profusion throughout the | old plants, 25c each; larger size, 35c each, post- growing season. Foliage tough and leathery, | paid. Strong, two-year-old plants, 60c each. deep, glossy green, sun and insect proof. The | Large Star size specimen plants, 85c each, by youngest plants attain a height of 10 to 15 feet | express.
39
TRIAL COLLECTION A GRAND SUCCESS. “The ‘Trial Collection’ of Heller Roses have been a grand success. The Jeanette Heller is certainly one beautiful rose.”’—MRS. GRETCHEN FASANS, Brooklyn, N. Y
Heller’s Hardy Hybrid Perpetual Roses
These are the Roses which have given the month of June its poetic name, as it is at that time they bring forth their flowers in all their glory, but some varieties bear occasionally during the summer months. These Roses are perfectly hardy in all sections of the country and are par- ticularly suited for open-ground planting, where they soon grow into large, vigorous bushes a and for that reason growers find our larger-size plants much cheaper in the end as they can be used with good satisfaction in creating quick effects in planting. We offer only the choicest and most desirable types, the best of the entire class—all on their own roots—pot-grown. The small- est sizes are grown in large pots and are not “slips.”
General Jacqueminot
This is the old standard garden June Rose by which all other red Roses are judged. We doubt if any other Rose in our list is better known than this old favorite—in fact, so uni- versally popular is it that in the minds of many Rose-lovers, all red Roses are “General Jacks.” There is no Rose better suited to outdoor cul- ture, as the bush grows into a very large, sturdy specimen which bears its gorgeous red flowers in the greatest profusion. In color the flowers are a glorious, shining crimson with very dark shadows, forming one of the handsomest of all Roses.
ANNA DE DIESBACH (Glory of Paris). Brilliant rose-color. The large and perfectly formed blooms have long, pointed petals and are delicately scented. Hardy and vigorous.
Clio Dainty flesh, shaded in the center with rosy pink; large, globular, full, double flowers freely produced. One of the finest of all Hybrid Per- petuals.
FISHER HOLMES. Very beautiful, resem- bling General Jacqueminot; fuller and more constant bloomer; dark rich scarlet, passing to deep velvety crimson; extra-large, full flowers, very sweet.
GIANT OF BATTLES. A grand favorite. One of the best, if not the best, hardy vivid crimson Rose; large, very double and sweet.
FRANCOIS LEVET. Distinguished for its large, beautifully formed flowers, cherry-pink, delicately shaded carmine and blush. Highly fragrant and free blooming.
HIS MAJESTY. Referred to as the crimson EUGENE FURST. Flowers beautiful velvety Frau Karl Druschki. Dark, deep crimson shad- | crimson, shading to maroon; highly scented. ed deep vermilion-crimson towards the edges. | Strong, vigorous grower, with thick, healthy €
“Your Jeannette Heller is all you claim for it.’’—Mrs. W. : Odell, Portland Ore- gon.
General Jacqueminot
Blooms and flower of large size. Very sweetly | foliage.
pennies: MADAM PLANTIER. One of the best Roses eae ae na . .
Prices of Roses on this page, except where noted, for outdoor planting, especially recommended strong, one-year-old pot-plants, 15e each, 4 for 50c: for cemetery planting and for massing and edg- larger size, 25c each, postpaid; strong, two-year-old | ing Free flowering and absolutely hardy. Large,
- - still larger plants, Iron-clad or I See aes Gach neoreees ; white, double flowers, wonderfully fragrant. Vu “9 = : c ak , 40
Fi
ey 7} NEVER RECEIVED LOVELIER PLANTS.
A “The flowers came today by express. I have never received lovelier plants.’”’—MRS. M. oa | NAGLE, Texas.
in }
Paul Neyron—Largest of All Roa
This is the largest of all the Hybrid Perpetual Roses, sometimes measuring 6 in. across. In color it is a most beautiful shade of clear, deep pink, and even with its large size, it never looks gross. The flowers are distinctively handsome in form, having as a rule a double center. The bush is a strong, vigorous grower, clothed with handsome green foliage.
Magna Charta
This grand old favorite has not been superseded by any variety in its class of this color. Bright, deep pink. One of the hardiest and finest of all garden Roses; large and attractive. Hardy and healthy. \%
Madam Alfred Carriere
Color rich creamy white, tinged with pale yellow; extra large and full; very double and sweet. Absolutely hardy ev- erywhere and especially valuable for cem- etery planting and like purposes. A great Rose; once planted, will last a life time.
Madam Charles Wood
A fiery scarlet, passing to rosy crimson, shad- ed maroon. One of the best sorts for general planting. Begins to bloom soon after planting and continues throughout the season. The showy flowers are extra large, double and quite
fragrant.
Mrs. R. G. Sharman-Crawford i gl 4 o*”
Deep rosy pink, outer petals pale blush, base of petals white; large and of perfect form. Re- ceived gold medal of the National Rose Society. 5
Ulrich Brunner John Hopper
Rich, glowing, crimson-scarlet. One of the Very large, full flowers of a delightful shade
best in the class. Very effective planted in | Of rose, shaded wih crimson, free blooming,
masses. Hardy and vigorous, beautiful, bold, | strong growing, and one of the very best of the globular flowers, very free-blooming and highly | June Roses.
HYBRID PERPETUAL ROSES
)
(Continued les wr - ; =
Paul Neyron Rose
fragrant. MARSHALL P. WILDER. Flowers large, Prince Camille de Rohan semi-globular, full and of good _ substance; bright scarlet-crimson, richly shaded with ma-
Deep, velvety crimson, shaded maroon and aaa black. At a distance the beautiful, fragrant, i large, deep, double flowers appear black. A CAPTAIN HAYWARD. Magnificent. Bright wonderful Rose. scarlet; large, full, bold flowers. Very hardy.
e 9 es Vick’s Caprice Large, cup-shaped, full, deep, double flowers Price of Roses on this page, except where noted, of splendid substance. Clear satiny pink, strik- carey arranger HT ee ares D moe ce woe 2H ingly dashed and striped with white and bright | plants, 45e each; still larger plants, Irea-clad or St ingly [rip gn plants, 45ce each; still larger plants, Iron-clad or Star carmine. A splendid novelty. Showy. size, 75e each, by express.
41
Heller’s Two-Year-Old Roses
For quick results in growth and bloom and for general all-round satisfaction there is not a Rose plant grown anywhere which will excel our magnificent two-year-old pot-plants, which, with few exceptions, are grown on their own roots. Once planted, they are practically permanent and are far and away superior to budded or grafted roses, which are always unsatisfactory. All our Roses are pot-grown. Our prices will be found much lower than the market prices of any other high-class Rose-grower. On all orders of $5.00 or more the express charges are paid by us, if we are requested to do so.
Complete Index and Classification of all Roses Offered in this Book
class to which they belong, the page on which they are described, and the price of each. Abbreviations Used: Tea, Everblooming Teas; H. T.. Hybrid Teas, H. P, Hardy Hybrid Perpetuals; C. T., Climbing Teas; H. C., Hardy Climbing; M., Moss; P., Polyantha, or Fairy; Rug., Rugosa; W., Wichuraiana, or Memorial; C. H. T., Climbing Hybrid Teas; B. C., Bengal China.
Below we give a complete alphabetical list of all the two-year-old Roses offered in this book, showing the e
Variety
AlberiG Barbier an een Ce SOS IV OV ies Se eee aes eee Mrs. Tait: 2 39S ae P. Alice alse © Wie ems 8 vanied Splut ee (OR hs Myr Maryland see Heer: Alliance Franeo Russe ~-_---- Tea 25 H foe open OF Fl! epee ee 2 ee Jat, bt Natalie SBottnerses == ee jae ee American Beauty —_-_.------ Jel 12 6 | Jeannette Heller ____-_-----_ Eel Oliviaz.° 2 2. eae Heats American bila. H.-C. Zee SOSSIO el. cee ore oe ee Cae en Se : Ophelia: 12225. 36343) aa ED ede Anna de Diesbach _____----- HEP 0 JohneCulie 2a es asker eel ore H. T. Orleans) Rose’ S222 12. Barbarossa ee eee lel Wk 8 JONNERLODDeIg eee Papa eGontici.s =a hs Bessie! (Brown 2222 e oe Jonkheer J. L Mock ___---H. T. Paull Neyrong 2 eee HEP» Blue) Rose 222-2) eee! Josephs hill Jet, 4b Rerles des Jardins eee ah Bon’ \Silene t= = en Kaiserin August Victoria___H. T. Perle Von Godesburg _____-H. T. Bridesmaid) = hea Kaiser Wilhelm II] ___--_-- ajay Philadelphia Cr. Rambler___H. C. Captain Hayward —_-___-_-- Keystone 3223. SS ist (O8 Phyllis oo 3) 2 eee ee P. Cardinal) 2-20.22) ee 1st dhe Killairneys 2 seo steko Seer eee H. T. Pink “Killarney 9 eee faite Champion of the World__-_- ay .Detroiti.s- se eee H. T. Bink. Val brances =e ee isle Ube Chateau de Clos Vougeot__H. T. har Niamnia se We Pink Maman Cochet ___-_--- 4M Climbing American Beauty- Was Erancése ee eee H. T. Pink Soupert. je Climb. Clotilde Soupert ____-H. C. La Gallissiere ____.-_.-----_- Prinee Camille de Rohan___H. P. Climb. Cr. Baby Rambler__H. C. Rady, Gayoess--o— en ee Ww. Prince de Bulgarie _____-___H. T. Climbing Marie Guillot --_-- OL Fh. Lady aGodivas = H. C. Princess Adelaide __--_______ M. Climbing Meteor —--_--__-_ Cc. H. T. Lady Hillingdon —_____-_-_- Tea Queen's Searlet __-_-_--__.__ BSC: Climb W. Maman Cochet_-H. C. TCO TL A eee een a or AL TT. T: Radiance: 622235 — ee ae Tele Ste CHO) see eee eee jele Jen ieut.2Chauremesso2-2 28s isl, 4h Red War brance =e Fie GlotidemSoupertwe H. P. HEV. OD eREvO SC ees eee 3 yr. Red Maman Cochet ____ .--__T. Crimson Baby Rambler ____P. Mad. Alfred Carriere _______ Jel, 12 Reine Marie Henriette ______ Ca Crimson Maman Cochet ___Tea Mad. Caroline Testout______ jel, Gb, ‘Rena sRODDinS ee je es be Climbing Pink Killarney___-H. T. Mad. Charles Wood __-_-_-- Jel. Je), Rhea: ‘Reid c= eae jsf Mis Dean> Holes 2225-2 nese Jal Me Mad. Eugene Marlitt _______ 1B l. 4Be Richmond) 22 eee ee Debutantes, =e W. Mad: vHoSte'se = 2220 = ae Tea Robert (E-sLee. 2-23 Boctor W. Van Fleet__-___- Mad Jules Grolez ___-____- Ist, YM. Robert. wellerg == Heel Dorothy Page Roberts -__--H. T. Wal Joeorn Ie yh eye el, ath Rosas sRULOS Ay eee Rug. Dorothy, Lerkinss = H. C. Mad. Melanie Soupert ______ lela Rosalind Orr English ____--- Heats Duchess de Brabant -_-__---Tea Madiek antic eae Jel, 12% Rosemary, s22 ee eee 18 (ald bs Ecarliaten: Sie se ees, Mad. Segond Weber _______- Jel. 40 Safranoa 222 eee Tea Elizabeth Rowe] M. Malena @ hart ayes een Jel, 12. Senateur Mascurand _____--_H. T. Empress Of . China EG Mapneatranon es 222s) eee H. T. Sir) Lhomaswipron ae Rug. English Sweet Briar _-_---_- Marechal Neil ----.---______- Cais Souvenir de Pierre Notting_Tea be Ea Cooks 5-25-23 Marie Van -Houtte _________ 4p Souvenir de Stella Gray —-_- Etoile de France -__--_---_-- ipl, 4b Marshall P. Wilder ________ Souvenir de Wootton _____-H. T. BtollemgemUyone aaa aaa Tea IM ClOG Vin ea ee = ee Tk. Souvenir President Carnot_H. T. bugenem Bowletae === Jal ay IMCEC OTS en ee eet fet. “Pe Soleil 2). Or". Se eee 3 yr. EBucenesPhurst wees.) = HP. IMS a Vere Sa naire oes ape eleeetee Striped La France _--.--__-- je Uy Evangeline, ea ee ee Ww. Minnehaha ete ee W. Sunburst). 2 eee Nig Me Everblooming Crimson Miss Alice de Rothschild____H. T. Sunrise - "2. © eee Ts Rian D ler 2 eae H.C. Miss Kate Moulton _________H. 7. Sunset. {S22 see eee Tea ISX C@]S a, pen ee ek ad pele lel, Mme. Abel Chatenay _______ jel. 4 Sweetheart. 2222222 W. Eishere- Holmes yee Jel, 12% Mom @p eek clin t:7 gee eee Tea MTausendschons 2222-42-22 =s-= He Han cesm WAL aAT Gee ee Ate Mme. Jenny Gillemot _____- sale ibe The. Bride) =2.242- === Tea Hrancois) sbevete.=-) Jel, 32 Mme. Phillipe Rivoire ______H. T. Triomphe de Pernet Pere_--H. T. Frau Karl Drusehki —--__-_- let, J2. WiOne, 125 Tne Se ee eels UE Ulrich) BLN ene eek Garett s@limbe rg === H. GC. Molly Sharman Crawford__Tea Viek's- Caprice === === H. P. General Jacqueminot —____-__ Jals JP Mousseline =2-==---_-_--_--2 2 Me Wartbure® -22222 HiaGe Genera] McArthur -___---____ 13h, AN. Wis, LAGRoRY Vee | Sk Jel, 4 Wellesley.) 2-s2s352 332 George Reimers ---.__-_-.--- jst 4h MTS ee Vit SSuee aes ue eee Tea White Baby: Rambler --____P. GianteoL Battics = jal ged Mrs. A. R. Waddel] ___-__-_ He White: Dorothy =.= Ww. Golden Gate att Mrs Ba Re Can tesa. sane Tea White: Killarey) 222-2222 HT Goldfinch, == ss Se HesG: Mrs. Chas. Russell --__--___ Tots 4M. White La France ---_------- dc ae Grussi-ann feplitzs asa Inlay be Mrs. David Jardine -_-_-___ jal. Wb) White Maman Cochet _-_-.-- Tea Harrison's Yellow —_-__-.-----3 yr Mrs. George Shawyer _____- lel, Ih William’: 6 bean === H. C. Hector Mackenzie -_______-- Mrs. Harvey Thomas --____- H. T. Willian batt = ear e elenes Goulden Tea Mrs. Robert Garrett -----__H. T. Yellow Killarney —--------_- H. T. Efenrin Mar tines ea nee M. Mrs. Robert Peary -__-_-__- if, (Ch. Yellow La France ——-2<2-2=- De fed be LUGE IOI A GRAYS ee Jal, 2% Mrs. R. G. Sharmon Yellow Maman Cochet __-.-Tea Irish), Birehlames == : } Crawiord! 5224 =e . P. Yellow Rambler —--=.------2 H.
For vigor, vitality and bloom-producing qualities, our two-year old Roses are not only the best-grown plants in America, but are absolutely superior to imported English, Irish, Holland and German grown plants, which can be
imported at a low cost and sold at a low price, and even then are too expensive to plant.
l
MORE THAN PLEASED. “The hardy and dear little roses received. I wish to thank you most sincerely for trying
to satisfy me, you have succeeded beyond my expectations; | am more than pleased.’’— MRS. J. F. KEEBER, Chicago, Ulinois.
Heller’s Wonderful Canna Lilies
Pir ae ae
%
a ca Fa Sn BON ‘
A Bed of Heller’s Large Flowering Canna Lilies
We offer these popular flowering, foliage plants in large pot-plants only, instead of leafless, and frequently lifeless, dormant roots, such as are usually sold. Our collection is the best of all Cannas now in cultivation. No one need go outside this list to procure the last word in Canna Lilies. Wherever a gorgeous effect is want- ed their is nothing to equal the Cannas with their magnificent Banana-like foliage they impart a _ tropical aspect to the lawn or garden and there is no plant 10 compete with them wherever luxuriant, gorgeous ef- fects are wanted. The foliage of itself is majestic while the flowers come in immense heads and throughouu the entire summer they are a blaze of glory. In the fall bring them indoors and store in a cool, dry place. Inspect our list of varieties and note the magnificent ¢cffects that can be had.
Price on all Cannas except where noted, strong thrifty pot plants, 20c each, 6 for $1, $2 per dozen, postpaid.
Novelties in Cannas Standard Cannas---Only the Best
William Saunders. A magnificent bronze foliaged Crimson Bedder. Scarlet crimson. 3 ft. variety, bearing immense bright scarlet flowers in Florence Vaughan. Yellow spotted. 4 ft. great heads or clusters. 4 ft. 25e@ each, 5 for $1, Express. Vivid scarlet-crimson. 21% ft. postpaid. West Grove. A grand pink; immense flowers, 4% ft. King Humbert. A glorious Canna. The finest we Souv. Antoine Crozy. Splendid, bright-scarlet. 3 fv. have ever seen. Grows to a height of about five feet. Louise. lLarge-flowering, rosy-pink streaked with Immense dark bronze foliage with great heads of red. 5 ft. ‘ orange scarlet flowers, striped crimson. 25¢ each, 5 George ‘Washington. Deep velvety-crimson. 3% ft. for $1, postpaid. Pres. Cleveland. Large flowers, rich bright orange-
searlet. 3 ft.
Queen Charlotte. Magnificent flowers; crimson ana gold. 3 ft.
Niagara. Great handsome trusses, rich deep crimson, bordered with gold. 38 ft.
Coronet. Bright canary yellow. Immense spikes.
Black Beauty. Intense black rich, crimson, immense in size, 5 ft.
Rosea Gigantea. Flower heads of immense size and a tremendous showy variety, growing to a height of oH Produces flower heads that are simply gor- geous in appearance. Color carmine pink. 35¢ each, 3 for $1, postpaid.
Mrs. Alfred F. Conard. A marvelous Canna; color salmon-pink, flowers immense in size. 60c each, 2 for $1, postpaid.
Gladioflora. 3% feet. Flowers resemble an im- = = = mense Gladioli; petals wide and over lapping, color Giant Orchid-Flowering Cannas crimson, changing to carmine-rose, edged with gola. Wyoming. Majestic. Growing 7 feet high; great 35¢e each; 3 for $1, postpaid. enormous orchid shaped flowers with immense petals. Gladiator. Yellow spotted with red. Immense flow- Burbank. Grows 6 feet with giant flowers, nearly ers, large heads, splendid. 5 feet. 20c each, 3 for double, rich yellow and spotted crimson. 50c, postpaid. Italia. Immense trusses, giant flowers, brilliant rea Venus. Bright rosy-pink with mottled border. Im- petals bordered with yellow. 6 ft. mense trusses and very beautiful. 4 ft. 20ce each, Black Prince. Magnificent. Velvety maroon. Flow- 5 for $1, postpaid. ers of great size; rich, rare. 5 ft.
Pennsylvania. Deep scarlet, immense size, gigan-
Bronze and Dark Foliaged Varieties | Uc 2™¢ masestic_ 6 ft
Robusta. A very dark, bright red flower. Grows On all orders of BNF pe ae ior. ten preselyies We Pay ExpressCharges ooo 'and over we
Egandale. Darkest foliage, scarlet flowers. 3% ft. pay express charges to any point in U. S., when David Harum. Bronze foliage, red flowers. 3% ft. requested to do so; on orders less than $5.00 we Musaefolia. Bronze. Immense foliage. Grows like will pay express charges if 10 per cent is, added. a Banana plant. Very impressive.
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fae IN EXCELLENT CONDITION. Sa WEN “My flowers came from you in good time and in excellent condition. For the premium I thank you very much.’’—MRS. CHAS. A. DAVIS.
Heller’s Choicest Geraniums |
The most easily grown of all flowering plants. Particularly fine for bedding or for growing in | porch and window boxes; in fact, wherever a quick, brilliant effect is wanted, Geraniums are un- | surpassed. The following list embraces the very best varieties known. €
Alphonse Ricard. Double; bright vermilion.
Beaute Poitevine. Double; shrimp-pink, shading to white.
openly de Presilly. Semi-double; silvery rose- pink.
Comtesse de Harcourt. Double; pure white.
Dagata. Semi-double; mauve-rose, with large blotches of white at base of upper petals.
Dryden. Single; white center, shading through a delicate lilac toward outer edge of petals, which are glowing soft crimson.
Kk. H. Trego. Semi-double; dazzling scarlet, pleasing velvety finish on saffron ground.
Jean Oberle. Semi-double; peach-pink, gradu- ally shading to almost pure white at outer edge of petals.
Jean Viaud. Double; bright, clear shade of mauve-rose, shading to a clear white throat.
La Favorite. Double; pure white.
Leon Baudrier. Semi-double; carmine-lake shad- ing soft cerise to a large white center.
Madame Recamier. Double; snow-white.
Madame Salleroi. Variegated foliage, bright Heller Single Geranium. green, edged with white. Excellent for planting in
large beds. Price, strong, thrifty plants, ready for immediate ‘ *11° effect, 15 cts. each, $1.50 per dozen, in one or as- Montmort. Double; deep, brilliant purple.
sorted varieties, postpaid. Mrs. Lawrence. Double; bright, satiny salmon- ° O Hectct tire list | Pink, slightly tinged white. Special Offer Of IY cauleneatiained abeee! S. A. Nutt. Double; dark red.
in stout, thrifty plants, each labeled, $2.00, : Sate eas ; el a ee RN 2 SR Thomas Meehan. Single; brilliant rose-pink.
Best Plants for Window and Porch Boxes, House Culture, etc.
e Asparagus Plumosus Smilax lincenerm For the Window Garden
f : ‘ P A handsome climbing vine with beautiful, glossy A handsome fern-like plant with fine, feathery foli- green, heart-shaped leaves, which can be trained with age resembling: the finest lace. The graceful fronds splendid effect over the window. The foliage is often are often used.with splendid effect with cut-flowers. used with cut-flowers. Strong plants, 15 cts. each, 4
Strong plants, 15 cts. each. 4 for 50 ets., larger size, for 50 ects., postpaid. 25 cts. each, postpaid. Sanseviera Zealanica. Long, leathery leaves, marked
with silvery gray and standing upright. 15 ects. each, 4 for 50 cts.; larger size, 20 cts. each, postpaid.
Asparagus Sprengeri
se
Emerald Feather Salvia - Scarlet Sage : The most satisfying and popular bedding plant in One of the most graceful of all house piants for existence. A bed of Salvia planted out in the garden growing either in a hanging basket or a vase set or at the base of the porch fairly glows all summer upon a high standard. The long, slender stems, carry- and until late fall with its masses of brilliant scarlet ing great masses of handsome, feathery foliage, grow flowers. Will grow te perfection in ordiuanye soil ae four to five feet 1 s j requires no care. ant ten to twelve inches avar & feet Jong and hang in graceful festoons. or closer if desired. A bed of Cannas, edged with
The pa is very ane in growth and soon forms a Salvia makes a wonderful display at little expense. splendid specimen. Fine, strong plants, 15 cts. each, Strong, well-rooted pot-plants, 10¢c each, 75¢ per dozen, 6 for $1.00; larger size, 25 cts. each, postpaid. postpaid; $5 per 100, by express.
44
DOING BEAUTIFULLY.
“Thank you so much for the roses you sent me in filling out my last year’s order. They are doing beautifully. Choice roses are hard to get in Harrisburg, and I always welcome your catalog to know the new ones.’’—MRS. W. G. NEWBOLD, Harrisburg, Pa.
Heller’s Large-Flowering Carnations
We grow Carnations to a perfection seldom seen elsewhere for it is one of our leading specialties and we are equipped to grow them as they should be grown. We devote a mammoth green-house to their production
and with pure air, finest soil and most modern equipment the growing conditions are ideal. Our plants are wonderfully healthy. Our out-put for this year will exceed one hundred thousand plants and they are not to be compared with the small cheaply grown plants sent out in ‘“‘bargain offers’? and ‘‘cheap collections.
There is no plant that grows in the garden that is more attractive or handsome than Carnations; our ex- tra-strong, stocky plants, will bloom all summer and produce in wonderful abundance their large superb flowers which have exquisite clove fragrance. Bring indoors in early fall. Grown in pots the plants will bloom continuously during the winter. We offer the finest varieties in cultivation and our special $1 offer is the greatest value for the money of plants ever made, the quality of the plants considered.
Novelties in Carnations
Mrs. C. W. Ward. Strong White Wonder. Great clean grower, very free strength and freedom of blooming, grand double growth, large pure white.
) flowers, long stiff stems; Wonderfully good. color beautiful light pink. Gloriosa. Pure glisten- Grand variety. ing pink, excellent growth;
Dorothy Gordon. An im- promises to be one of the proved 20Se Pink En- great sensations in Car-
nations.
chantress; brings flowers of an even, constant rose- ) pink shade; grand in growth; very free in pro- duction of bloom. A very profitable variety. White Perfection. A worthy companion to
Harlowarden. IBS ee et crimson. Very large flow- ers on long stiff stems.
Sangamo. Delightful crimson, large full flowers. Long, stiff stems.
Rose-Pink “Enchantress. Deeper pink than En-
White Enchantress. Per- chantress.
fection in every way. A Winsor. Clear silvery
great new white variety. pink. Very large flowers. May Day. Very free Exquisite.
blooming, strong growing, Alma Ward. New white
magnificent flowers; color variegated, large and fra-
delightful shade of pink. grant.
15ce each, 12 for $1.50, postpaid. Standard Varieties in Carnations
Apple Blossom (new). Victory. Brilliant red; Handsome white flower, extra-large flower and pay meee bik: particularly free in bloom.
eacon. azzling scar- Th; : let; very large and full. White Enchantress. z A
Boston Market. Sand magnificent large, ; white mally hittce flower of splendid form.
L awson Enchantress. : W. H. Taft (new). Bril- Brilliant pink; fine shade; liant pink; splendid size large size. and form.
Pink Enchantress. Deep Georgia (new). A great pink; large and full. new white; exquisite. Carnations and Asparagus Plumosus
All varieties on this page, except where noted, strong, vigorous pot plants, 10c each, 6 for 5c, $1.00 per dozen, postpaid, in one or assorted varieties, purchaser’s selection.
1 5 MAGNIFICENT NEW CASTLE 1 CARNATION PLANTS FOR
The Carnation is well named ‘‘The Divine Flower’ and, after the Rose, perhaps the most beautiful of all sum- mer and winter-blooming flowers. If all flower lovers knew how easy they are to succeed with, and how abso- lutely sure they are to grow and bloom, Carnations would soon be a close rival of the Rose. Many planters have been greviously disappointed in the past in buying trifling little slips or rooted cuttings. There has been but one result—Failure with a big F. To make Heller’s Carnations popular, to give the public the kind of plants that will grow, we make this great offer of Fifteen Superb Carnation Plants, the finest varieties, our selection is the latest introduction, including novelties offered above, big, strong, clean, vigorous plants (not rooted cuttings) postpaid anywhere for $1.00. We haven’t the room to tell you more about the big value here, but let us assure you that this is an offer you can’t afford to miss. These plants will bloom all through the summer, then bring them indoors next fall and will bloom all winter long. Are they worth a dollar? It’s up to you to decide. Here’s $3.00 worth of value for $1.00.
45 :
Heller’s Beautiful Ferns
t t | 7 a FAY
The Beautiful Whitman Lace
‘ f 4 ] si [oe
Japanese Fern Ball
When suspended and kept moist it breaks out into a mass of dainty, lace-like, fern foliage, forming a beau- tiful ball of green. Keep it moist with occasional sprinklings and do not allow it to become dry. Each ball is composed of dormant Japanese Fern roots and moss, so put together that they send out beautiful leaves from every plant, until the ball be- comes a mass of dainty fronds. Good, fresh balls, just imported. 5 inches and more in diameter, 50c each; larger size, 7x9 inches, 75¢ each, postpaid.
There is a charm about the Fern for home adorn- ment hard to equal with any other plant, with its long sprays of fresh, lively, green, handsome foliage. Even the smallest plants will in a short time grow into magnificent specimens. They are of the easiest culture, requiring little or no care, and will last in- definitely. These are now the three distinet varieties —and the best in commerce.
BOSTON FERN. Long, broad fronds, drooping grace- fully and forming a plant of immense size.
WHITMAN’S LACE FERN (Whitmanii). Most beau- tifully cut and frilled foliage, the fronds being large and broad.
ROOSEVELT. New and the grandest of all, fronds beautifully frilled and waved.
Price of all Ferns, strong, shapely plants, 20 ets. each, any 3 for 50 cts.; larger size, 30 cts. each; still larger, 50 cts. each, postpaid.
The Very Finest of All Palms
Palms grow luxuriantly in the house during the win- ter, and in summer make very decorative additions to the porch.
KENTIA. BELMOREANA. The typical house Palm, growing tall, with long leaves. KENTIA FORSTERIANA.
with broader leaves.
ARECA LUTESCENS. Tall and slender in growth, with yellowish green trunk and stems and long, droop- ing leaves.
Price of all Palms: Handsome; vigorous plants from 4-inch pots, 40 cts. each, postpaid; large specimen plants about 15 in. high, 75 cts. each, by express only.
with
Like the former, but
1]
|
Giant Persian Cyclamen
Without question one of the very best of flowering house-plants. It is literally in bloom all the time, and the warmer the house the more profusely it will bloom. Will grow to perfection on a window sill and not be affected by cold draughts. There is nothing finer for hanging baskets. The foliage is dark olive-green, charmingly variegated with silver and rose. The flowers are odd in shape, of a beautiful variety of colors— white, pink, red, crimson, and suspended on long, stiff stems. Strong pot-plants, 20c each, 3 for 50c, postpaid.
CHINESE SACRED LILY. A most charming house plant growing from bulbs placed in a bowl of water and supported with pebbles. Produces a profusion of deliciously scented flowers on long stems. The flowers will bloom in almost six weeks after placing the bulbs in water. Large bulbs, 15 cts. each, 4 for 50 cts.; extra-large bulbs, 25 cts. each, 5 for $1.00, postpaid.
Painted Leaf or Rex Begonias
The Rex or Fancy-leaved Begonias are the most beautiful of house-plants grown for their foliage. Our plants are of splendid size, strong and thrifty.
BERTHA McGREGOR. Gray; green fringe.
DUCHESSE DE BARBOT. Green; gray spots.
LESOUDII. Dark green, silver edge.
LORD PALMERSTON. Green, silver spots; large.
MRS. E. BONNER. Silver, with green fringe.
QUEEN OF HANOVER. Green, with gray spots.
ROBERT GEORGE. Green, with silver fringe.
RUTH FRIEDLY. Silver, with green edge:
SILVER FLEECE. Silver; medium size.
Large specimen plants, from large pots, 40 cts. each, post- paid; second size, large plants, 25 cts. each, postpaid.
Begonia Gloire de Lorraine
This magnificent Begonia is one of the most beautiful flowering plants now know, and the very finest of all plants for pots or boxes, being in constant bloom and bearing great masses of exquisite pink flowers above handsome green foliage. Strong plants, 50 cts. each, postpaid.
46
Giant Persian Cyclamen
Grove, Ky.
American Wonder Lemon
A magnificent tub or pot plant, with large, dark green foliage and handsome, pure white flowers, nearly
as large as tuberose blooms, fragrant as orange blos- soms. Plant in ordinary soil, in a pot or tub. Not only ornamental, but useful. Very hardy. Strong
plants, 20 cts. each, 3 for 50 cts.; larger size, 25 cts. each, 5 for $1.00, postpaid. 2-year-old plants in 5-inch pots, 50 cts. each; still larger plants, $1.00 each, by express.
Otaheite Orange
A dwarf reproduction of the genuine fruit-bearing orange tree, the flowers being identical. It flowers
and fruits in pots and blooms continuously. Fragrance is delicious. Fruits immediately after flowering and bears fruit and flowers at the same time. Strong, young plants, 15 cts. each, 4 for 50 cts.; 2-year-old
| plants from 5-inch pots, 50 ets. each, by express; still larger plants, $1 each, by express.
Gloxinias Magnificent pot-plants, for house adornment, with velvety green foliage and trumpet-shaped flowers ot ) exquisite beauty, spotted and marked in a most bril- liant manner. Special colors: Searlet-violet with white border; red with white border; white; blue. 15 cts. each, 4 for 50 ets., postpaid. Fragrant Tuberoses Dwarf Excelsior Pearl. Flowers pure white, very double, of immense size and sweetly scented. 83 for 10 cts., 9 for 25 cts., 30 cts. per dozen, postpaid. Orange-flowered. Bears snow-white flowers. 5 ets.
each, 7 for 25 cts., 40 cts. per dozen, postpaid.
New Variegated-leaved. The with white; large, white flowers. cts., 40 cts. per dozen.
SPECIAL OFFER We send, postpaid, nine Excelsior — eee Pearl Tuberoses, three Orange- flowered and three New Variegated-leaved—fifteen in all—for 40 ets.
leaves are bordered 5 cts. each, 7 for 25
Caladium Esculentum
(Elephant’s Ear.) Immense leaves, often four feet long. Magnificent for large beds or individual plants. Extra-large bulbs, 15 cts. each, 4 for 50 ects.; larger
) size, 25 cts. each, postpaid. Calla Lilies
New White Calla (Lily of the Nile). Handsome white flowers and _ broad foliage. 20 ets. each, postpaid.
Spotted Calla. Handsomely marked foliage and white
flowers with black throat. 20 ets. each; larger size, 30 cts. each. Fine, large bulbs, 20 cts. each, postpaid.
New Yellow Calla. Bright golden yel- low and very fra- grant. A grand novelty. 30 ects. each, 6 for $1.00,
Calla Lilies. postpaid.
SURPASS ANY OTHERS I HAVE “Your Roses are fine, surpassing any others I have had.’’—MRS. G. H. HUDSON, Smith’s
47
HAD.
American Wonder Lemon.
Superb Dahlias
For late summer and autumn flowering, Dahlias are
unsurpassed. The flowers resemble large Chrysanthe- mums in size and rival Peonies in brillianey of color. Easily grown in any soil. Should be lifted, in
the fall and stored in a cool cellar or similar place. These magnificent plants are the glory of the autumn garden. We find pot-grown plants produce more flow- ers than dormant roots. We offer only the best varieties.
Price of all varieties, in strong, well rooted pot- plants, 15 cts. each, 4 for 50 cts, $1.50 per dozen, post- paid, in assorted varieties, purchaser’s selection.
A. D. Livoni. Pink; splendid large flowers; grows tall.
Queen of Yellows. Brilliant, golden yellow; very large.
Miss May Loomis. Dainty flesh-tinted pink; splen- did form.
Harry Freeman. Snow-white; large and finely formed.
Red Hussar. Brilliant cardinal-red; very large.
White Swan. Large, pure white.
Princess Victoria. The finest pure yellow show Dahlia in existence. Clear, pure canary yellow with-
out a trace of any other color from bud to old age. Long, slender stems. An early and profuse bloomer.
Jack Rose. Deep, dark red.
Clifford W. Burton. The finest yellow in its class. Magnificent flower.
Kriemhilde. Deep rosy pink with lighter center. A
distinct and valuable variety, long time after cutting.
as the flowers keep a
Nymphae. Pin and white; looks like a water-lily in color.
Sylvia. Varies from white to pink; large and fine.
Grand Duke Alexis. White tips, edged pink. Im- mense blooms of perfect form; simply grand.
White Swan. Large, pure white.
Storm King. The earliest white Show Dahlia; per- fect form and extremely profuse bloomer.
Mrs. Roosevelt. Exquisite; soft pink; the largest of its class.
Capstan. Bright red and apricot, free-flowering.
Dorothy Gordon. Immense eolor beautiful
pink, magnificent form,
in size;
DELIGHTED WITH THE WAY YOU HANDLED MY ORDER. *‘Enclosed please find my ordpr for bulbs. If you send bulbs as nice as the Roses I got! from you this Spring you will certainly please me. The Roses were a wonder to everyone.’ I was delighted with the way you handled my order.”—DONALD FRASER.
The Gladiolus is growing more popular each year, both for blooming in the garden and for use as cut-flowers. Our list is not large, but comprises the very best varieties, all guaranteed to bloom this year. Our bulbs are not the usual ) one-year size too often sent out at low prices, but iarce@® ] healthy, sure-to-bloom, two- and three-year-old bulbs, full of life and vitality and ready to start growing as soon as planted. Ali Gladioli are sent by mail postpaid, at the prices mentioned.
America. The very best pink; large spike, splendid flowers. 15 cts. each; 4 for 50 cts. i
Brechleyensis. Vermilion-scarlet; extra large. 5 cts. each; 50 cts. per dozen. i
Brilliant. Orange-red with carmine and white throat. 10 _ cts. each; 6 for 50 cts.
Columbia. Light orange-scarlet, marked with purple, 8 cts. each, 7 for 50 cts.
Easter. White, tinged lemon. Early. % ets. each, 8 for 50 cts.
Emma Thursby. White with carmine stripes. 10 cts. each, 6 for 50 cts.
Florida. Very dark red. Extra early. 8 cts. each, 7 for €
50 cts.
Henry Gilman, Salmon-scarlet, white bands. 8 ets. each; 7 for 50 cts.
Jessie. Velvety red; long spike. 8 cts. each; 7 for 50 cts.
Lamarck. Cherry-red with orange markings. 7% cts. each, 8 for 50 cts.
May. White, crimson blotches. 8 ets. each, 7 for 50 cts.
Marie Lemoine. Creamy white flushed with lilac and spotted with violet. 10 cts. each, 6 for 50 cts.
Salem. Salmon-pink with maroon blotches. 10 ets. each; 6 for 40 cts.
Special Offer One each of the entire set of 13 splen-
did Gladioli above, in strong, sure- to-bloom bulbs, $1.00 postpaid; 2 complete sets, all labeled, $1.75 postpaid.
‘ 1 All colors of Gladioli, fine, Su erfine Mixture blooming bulbs, not named, that will make a splendid show in the garden and supply a multitude of cut-flowers: 50 cts. ner dozen, $3.50 per
100, postpaid.
Hetlers Handsomest of All Lilies
In good fertile soil, six to eight inches deep, each bulb surrounded by a half inch of sand, their glorious flowers of radiant beauty soon become a feature of the garden. They grow vigorously and survive from year to year.
Auratum. Magnificent pure white flowers, exquisitely spotted with rose, and rayed and banded with yellow. -Extra-selected, blooming bulbs, 20 cts. each, 3 for 50 cts., 6 for $1.00; larger bulbs, 35 cts. each, 3 for $1.00; postpaid.
Longiflorum or Japan Easter Lily. Beautiful snow-white, fragrant Lily. 15 cts. each, 4 for 50 cts.; 9 for $1.00; extra-large bulbs, 20 cts. each, 6 for $1.00; enormous bulbs, 25 cts. each, 5 for $1.00; postpaid.
Lily-of-the-Valley. Lovely, fragrant sprays of white flowers. 3 for 15 cts., 50 cts. per dozen., $3.00 per 100; postpaid.
Candidum. The well-known Annunciation Lily, or St. Joseph’s Lily, so plentifully grown in old gardens. 20 cts. each, 4 for 50 cts., 9 for $1.00; postpaid.
Speciosum album. Glistening white, very fragrant. 15 cts. ecach., 4 for 50 cts., 9 for $1.00; postpaid.
Speciosum rubrum. Bright crimson and white. Grows very tall. 15 cts. each, 4 for 50 ets., 9 for $1.00; postpaid.
Double Tiger Lily. Deep, fiery red spotted with black. 15 cts. each, 4 for 50 cts., 9 for $1.00; postpaid.
Single Tiger Lily. Orange, with black spots. The flowers grow in
i es 1.00; - agen on a high stem, 16 cts, each, 4 for 50 cts., 9 for $1.00; post Speciosum Lilies—Album and Rubrem,
48
Heller’s Hardy Perennial Phlox
Once planted Hardy protection, no petting, no coaxing, are
to year. They are the glory of the Summer garden. June until frost they are constantly showing a dazzling, be- wildering variety of color impossible to describe or
and are great personal favorites with us. the best and choicest varieties known.
Price of Hardy Perennial Phlox, in strong vigorous) plants, 20c each, 3 for 50c, $1.75 per dozen; one each of the 10 varieties,
$1.40; 2 of each, 20 in all, $2.75, postpaid. EUROPA, Both individual flowers and trusses, size, white with vivid crimson eye. 25c each. VON LASSBURG. Magnificent. Pure white; large; splendid. RICHARD WALLACE. large flowers and blooming. Great Phlox. LA VAGUE. A beautiful deeper rose; very beautiful. L’ESPERANCE. Rosy lilac; large white eye. COUNTESS OF LASSBURG. every way. J. H. SLOCUM. A saperb variety; large heads. COQUELICOT. The finest and color bright orange scarlet. Extra fine. NIOBE. Velvety violet red with crimson hue. and richest of all Phlox. R. P. STRUTHERS.
Pure white with
rose color; with
eye; large trusses. A magnificent variety.
illustrate We carry absolutely
immense in flowers very
violet-rose immense clusters; strong growing and free
large eye of Grand bloomer.
A standard Phlox—splendid in
brightest red of all Phlox, The darkest
Considered the best Phlox of today, color clear cherry red, suffused with salmon shades; deep red
Phlox are permanent and require no hardy everywhere in the severest winters and increase in size and beauty from year
From
eye,
_ *
Splendid flower-heads of Hardy Phlox.
Heller’s Lovely Violets
Almost before the spring snows cease the Violet will be found braving the chilly air and sending up its dainty, sweet-smelling flowers as harbingers of the glory of the garden to follow.
LADY HUME CAMPBELL. The finest double blue Violet, large and sweet-scented.
PEACOCK. Beautiful blue with white center. A charming flower of exceptional beauty.
SWANLEY WHITE. Pure white, double; fragrant.
CALIFORNIA. The largest of all; rich, violet- blue, immense single flowers.
MARIE LYNCH. Sweet and dainty, with a perfume simply exquisite. Color is a charming shade of laven- der-pink.
Price—Strong Violet plants, 10c each, 3 for 25c, any 7 for 50c, any 15 for $1, postpaid; $6 per 100 by ex- press; larger plants, 20c each, 6 for $1, postpaid; $12 per 100 by express.
Standard Hardy Perennials
Favorites of the Old Fashioned Garden.
AQUILEGIA SKINNERI. A handsome Columbine; large, nodding flowers with red spurs.
CANTERBURY BELLS. Tall and majestic plants bearing large clusters of beautiful blue, bell-shaped flowers. Fine for cutting.
GOLDEN GLOW. A tall plant, bearing a mass of golden yellow flowers like small dahlias.
GOLDEN-SPURRED COLUMBINE. Grows 3 to 4 feet high, with bright golden flowers.
HARDY PINKS—DOUBLE SCOTCH. White and pink flowers like small carnations. Immense clumps.
HELIOPSIS PITCHERIANA. Briliant yellow flow- ers borne on a strong plant 3 ft high.
HIBISCUS, or MALLOW, CRIMSON-EYE. Magni- ficent, large, creamy white flowers, with five broad petals.
HOLLYHOCKS. The old fashioned varieties in all colors. Magnificent, majestic spires of flowers, much beloved and popular.
MONARDA DIDYMA (Bee Balm). Bright scarlet flower-heads, Grows 3 feet high and has fragrant foliage.
Once Planted They Last a Life Time
ORNAMENTAL GRASS (Eulalia). <A large clump resembles a beautiful fountain.
PURPLE CONEFLOWER. Brilliant orange-colored ray flowers with purple cone-shaped disks. Grows very tall. 25c each, postpaid.
RED-HOT POKER PLANT (Tritoma). Circle of long, narrow leaves, from the center of which rises a long stem, bearing a great spike of flame-colored flowers.
SWEET WILLIAM. Handsome elusters of flowers of all shades, from white to deep, dark red. One of the best known of all hardy garden flowers. Both
single and double. Blooms all summer.
VALERIAN (Garden Heliotrope). Vigorous, spread- ing plant, bearing masses of small, pink, fragrant flowers. Fine for cutting. 25c each, postpaid.
WHITE TANSY, or YARROW. (Pearl Achillea). Handsome clusters of white flowers on long stems, forming splendid sprays for cutting. Blooms all summer.
The above 12 varieties in extra-large, field clumps, ready to bloom next spring, except where noted, 50 cts. each, by express only.
Two Most Popular Hardy Hedge Plants
California Privet
Set Plants 8 to 12 inches Apart.
The one best all-round Hedge-plant. Can be trim- med or sheared to any desired shape. Has splendid, dark green, glossy foliage. Hardy everywhere. VFirst- size plants, 15c each, 9 for $1, postpaid; $5 per 100, by express or freight; three-year-old plants, 20c each, 6 for $1, $10 per 100, by express or freight. Pur- chaser to pay express or freight charges in all cases. Orders for 50 at 100 rates.
Japanese Barberry
One of the most beautiful shrubs for single speci- mens, and forms a splendid low-growing hedge. The flowers are followed by spendid clusters of bright red berries which cling to the plant all winter. First- size plants, 20c each, $2 per dozen, postpaid; $12 per 100, by express; large, three-year-old plants, 40c each, $4 wer dozen, $25 per one hundred. Shipped by express or freight; purchaser pays the _ shipping charges.
New Castle Lawn Grass Seed
Our wonderful mixture of grass seed, which we have named the New Castle Mixture, is, without exception, the best for general sowing, and produces a smooth, velvety green sward. It is particularly valuable for sow-
ing in the fall, from September to as late as the weather continues warm. ply on hand over winter to sprinkle upon the top of the February snow,
It is a good idea to have a sup- when it will be carried into the
ground as the snow melts, Price, by mail, 45 cts. per pound; by express, charges collect, 35 cts. per pound.
« GAVE GREAT SATISFACTION. in
“The 15 Carnation plants you sent me last spring turned out very well. They all, cay bloomed and gave great satisfaction.” J. F. PETERKIN. # | Ken
_ Heller’ s Special Hardy Flowering Shrubs
eee
No matter how large or small the place, flowering shrubs are a positive necessity, for effects can be produced with them im- possible of creation with any other torm@ {| of garden adornment. We list the best selected kinds, all of which are the best known in gardening, and can furnish all the standard varieties of shrubs in any size desired. Write us of your needs in hards shrubs, evergreens, etc.—we will be glad to supply them.
Hydrangea paniculata grandiflora 7 Most ornamental of all Hardy Shrubs
The best known of all the Hydrangeas, with massive, cone-shaped clusters or pan- icles of flowers, borne in August and Sep- tember. The flowers are white when first open, changing later to shades of bronzy pink, and cling to bush for weeks. Flowers es | ee ee often used in their dry state for home adorn- Hydrangea paniculata grandiflora. : ment in winter. Can be used with splendid results in formation of a flowering hedge.
Double Japan Snowball Strong field plants, 20 cts. each, 3 for 50 cts., postpaid; 2-year-old, field-grown plants, 40 cts. each; by express.
(Viburnum plicatum)
A most handsome summer-flowering shrub, with peculiarly crinkled foliage and bearing in early June a great profusion of snowball- like clusters of white flowers. Even when not in bloom the bush is distinctly ornamen- tal and adds a touch of unique effect to the garden.
Strong, field-grown plants, 25 cts. each, 5 for
$1.00, postpaid; fine, large, 2-year-old plants, field- grown, 40 cts. each, 3 for $1.00, by express.
New Hardy Everblooming Hydrangea
(Hydrangea arborescens sterilis)
The New Everblooming Hydrangea is, as its name implies, constantly in bloom from early in June until frost, and is one of the most important additions in the way of hardy shrubs ever introduced. All summer long it bears great clusters of white flowers, much like the Hydrangeas in size and form, and it will grow to perfection in partial shade, making it most valuable for massing under trees or growing on the north side of the house.
Price, strong, vigorous plants, well rooted, 25 cts. each, 5 for $1.00, postpaid; larger, field-grown
lants, with fine roots, 50 cts. each, 3 for $1.00, eee eee ae " pe express. : 4 New Everblooming Hydrangea -
FOUND THEM IN FINE CONDITION.
“Plants received on the 18th and found them in fine condition.
kind attention.”’”—B. F. WHITTINGTON.
Thanks to you for your
Heller’s Magnificent
Of all the flowers in the hardy garden, the Peony is easily recognized as the Queen—in fact, it vies with the Rose for that title in many ways, for while in bloom it is without question the most glorious object in the garden. Once Peonies are planted they last for a lifetime. They stand the severest winters without the slightest protection. Especially fine for single specimens and cemetery planting. After bloom- ing, their charm lies in the beauty of their foli- age, for even when not in bloom the Peony plant is decorative in the extreme and well worthy of a prominent place in the garden.
Our list of Peonies we recommend as being the very best of the thousands of sorts in the trade, many of which are duplicates of other kinds.
Select List of Peonies
Caroline Allain. Guard petals rose, center flesh and salmon.
Canary. White, with primrose center.
Candidissima. Creamy white, with sulphur- yellow center. Delachi. Dark crimson; finely formed flower;
free in bloom. Duke of Wellington. and fragrant. Edulis Superba. of the most popular. Faust. Soft lilac guards, pink center. Insignis. Violaceous pink.
Jeanne d’Are. Pink guard, sulphur color and pink, tufted center. Lady Bramwell. large guard petals.
Louis Van Houtte.
Creamy white; very full
Soft pink, magnificent; one
Splendid silvery rose, with
Velvety cerise red; fine
flower.
Modeste Guerin. Bright, purplish carmine; very large.
Nobilissima. Deep pink, with silvery border; large.
Prolifera Tricolor. Flesh-pink guards, center golden yellow; red tuft.
Festiva Maxima. Splendid white, with flakes of carmine on center petals. One of the finest. Very profuse in bloom; early and fragrant.
Rosea Humei. Rose-pink; very large, late; intense fragrance.
Rosea Elegans. Soft rose-pink.
Rubens. Very dark purple-maroon, with golden stamens.
Rubra Triumphans. Deep crimson-maroon; earliest of the crimson sorts.
Triomphe du Nord. Purplish pink, with flesh- pink shadings.
51
4
TS
Old-Fashioned “Pineys”
These are the “Pineys” of the old-time garden —the varieties from which all the modern vari- eties have sprung—and bloom profusely in time for Memorial Day flowers. In spite of the beauty of the more modern and fancy kinds, these old “Pineys” are the favorites of many. Our roots are the strong, sure-to-bloom kind, and will prove a revelation to the Peony-lover.
Bright Crimson (Officinalis rubra _ plena). Splendid, large crimson, very full.
White (Officinalis alba). White.
Rose-Colored (Officinalis rosea). are bright, rosy red.
Flowers
Price of all Peonies in the above list, in strong, two- and three-eyed roots, 40 cts. each, $4.00 per dozen, assorted as desired, postpaid.
“My rose plants arrived in perfect order yes- terday and was very well pleased with them. Bet- ter plants than I have ever received from any florist. Such nice strong roots. Also many thanks
for the plants you sent me as they were more than
I sent for. Many thanks for the one you sent me and I will send to you again when I have an- other order.’’—Mrs. W. J. Simmons. Va., Apr. 25, 1912. .
PROUD OF HER PLANTS. “The plants arrived in seemingly good condition and I think will grow nicely.
I am quite
proud of my plants and will not forget you when I am ready to order again.”’—MRS. JOHN
WHITLOW.
A Splendid Bed of German Iris.
Japanese Irises (Iris Kaempferi)
We list our Japanese Irises under English names rather than the unpronounceable, albeit poetic, Japan- ese names. Our roots are all grown in this country and are far superior to those imported from Japan. Hardy everywhere and, once planted, they last a lifetime.
DOUBLE VARIETIES
Blue Danube. Deep indigo blue, violet shading, yel- low center.
Crimson Tuft. Rich plum, shading to deep plum toward the center, brightly marked yellow.
Frate. Silvery white, veined and shaded lilac, center deep lilac.
Gold Bound. Pure white.
J. C. Vaughan. Large and fine, pure white.
Oriole. Deep purple, shading deeper toward the center, brightly marked yellow.
Mi Hood. Light blue, shaded darker, bright orange center.
Pyramid. Lilac-blue, center of petals shaded white.
Robert Craig. French-gray, veined violet.
Spotted Beauty. Silky white wavy petals, spotted with violet crimson.
T. S. Ware. Reddish violet, white slightly marked lemon.
Templeton. Light violet mottled reddish pink and white, triple flower, exceedingly fine.
veined white, center
Turban. Light pink, violet shading, purple center.
Victor. White, veined violet purple, center violet purple.
SINGLE VARIETIES
Apollo. Pure white, pink center.
Helen von Siebold. Reddish, veined white, yellow center.
Ondine. White, shaded light blue toward the cen-
ter, very large and fine; 9 to 10 inches across. Quakeress. Ash-gray, a novel and striking shade,
veined and shaded blue, pale pink and yellow center. Topaz. Reddish amaranth, self color.
Price of Japanese Irises, in strong, vigorous roots, sure to bloom and true to name: 25 cts. each, any 5 for $1.00, $2.50 per dozen, postpaid.
Special Offer One each of the full 19 varieties
in the above list, all correctly la- beled, $3.50; two full collections, $6.00, by express.
Heller’s Glorious Irises
The Rainbow Flower of the Greeks, and the Fleur de Lis of the French
The memory of the “Blue Flag’ of the old-time gardens is one ever sweet to those whose lives were lived in such surroundings, and while the ‘‘modern’’ Irises, if we may use the term, will remind one of the old days, they, too, like everything else of these days, have yielded to the influence of improvement, and there has been evolved a race vf flowers absolutely bewildering in the glory of their form and color.
Not the least valuable of their charms lies in the fact that their flowering period covers such a long time in early spring and summer, and with a proper selection it is possible to have Irises in bloom in the garden from early in March, while ~now is still on the ground, to late in July, when the magnificent Japan- ese Irises, arrayed in their splendor of purple and blue and gold and white, w'th flowers often « foot across, end the giorious processio: .
Truly a garden of Irises is a wonderful sight, and no greater satisfaction for the money expended can be had than by planting all of the following very choice list of these magnificent flowers.
Both Japanese and German Iris are entirely hardy everywhere—once planted, are practically permanent. May be planted as soon as ground can be worked—the earlier the better. Require no petting or coaxing. Simply plant them—they will do the rest.
German Iris
White, faintly tinted lavender; falls Of the habit
Admiral Togo. and standards lightly bordered purple. of Madam Chereau.
Canary Bird (Velveteen). falls crimson-purple.
Don Carlos. Standards yellow, falls rich crimson, penciled on lower half with yellow; middle suffused with bright blue; dwarf.
Standards canary-yellow,
Flaveseens. Self-color; canary yellow.
Florentina, Blue. Tall and vigorous; deep, dark blue.
Gold Bound. Standards yellow, suffused with old-
gold on the tips; falls purple, tipped with old gold, yellow base.
Hokanum. Standards yellow, blotched with brown; falls rich purple, flecked with white, base tinted yellow.
L’Africaine. Standards rosy purple; falls darker, veined white at base; dwarf.
Leopold. Queen of the Gypsies. Standards laven- der, suffused purple, striped yellow at the base; falls purple, striped brown and white at the base.
Mad. Chereau. Count de St. Clair. Standards and falls white, with well-defined blue border half an inch wide; tall and stately. ;
Oroya. Standards purple; falls purple, penciled white and mauve; limb purple splashed with a darker
German Tris. Large sky-blue flowers.
Pecutum. Flowers white, bordered light blue; tall and late-flowering. ’ Pauline. Standards bright blue; falls a little darker.
Queen Victoria. Standards yellow, sometimes tinted brown; falls crimson, striped yellow,; yellow edge.
Victory. Standards brown; falls deep violet, striped and bordered yellow at the base.
Viola. Dark blue.
Zephyr. Sky-blue.
Price, strong, healthy roots, true to name and sure to bloom: 20 cts. each, $2.00 per dozen, in one or assorted kinds, prepaid.
—— RRR e One each of the above 18 varie- Special Offer (29 sy $2.75, postpaid.
A superfine mixture of German Iris, in unnamed va- rieties, all colors, which will make a wonderful show in the garden and increase in size and beauty each year: 6 for %5 cts.; $1.50 per doz.; or $10.00 per 100.
52
THE HOOSIER ROSE GROWERS FOR ME. I received the shipment of roses and violets today and in perfect condition... Thank you for the excellent packing. The Hoosier rose growers for me.’’—ALIDE E. MOODY, Colo- rado,
Clematis Paniculata The Greatest of All Flowering Vines
You have often noticed the exquisitely beautiful flowering vine, which, in late August and September, makes such a glo- rious display of its great masses of small, white, fragrant
flowers, giving the vine the appearance of being literally cov- ered with a sheet of bloom. This is the Clematis paniculata, the most wonderful of all hardy flowering vines. It is abso- lutely hardy everywhere, grows with astonishing rapidity and in a short time will adorn your porch in a way that will de- light you. We have a magnificent stock of this famous vine, in field-grown plants, now in pots for immediate delivery. No other vine grown will give you such abidng satisfaction as this, as it blooms freely the first season and increases rapidly in size each year. Strong, vigorous, one-year-old field-grown plants, 15 cts. each, 4 for 50 cts.; large size, 25 cts. each, 5 for 50 cts., postpaid; extra-large, two-year-old, field grown plants, 40 cts. each, 3 for $1.00, postpaid.
The English Clematis
A fast-growing hardy vine with small, refined foliage, and bearing a wondrous profusion of gorgeous, large, five-petaled flowers in various colors, as below:
Jackmani. Deep royal purple flowers.
Anderson Henryi. Large, creamy white.
Madame Edouard Andre. Carmine-red.
Large, strong, two-year-old imported plants, on own roots, 40 cts. each, 3 for $1.00, postpaid.
HONEYSUCKLE. The old favorite, beloved by all. We have it in three of the very best kinds, any of which will create a most beautiful effect on the porch.
Hall’s Japan. Evergreen foliage; very rapid in growth; flowers white and yellow; constantly in bloom.
Chinese Evergreen. Very rapid grower, with a profusion of white and buff flowers. Evergreen,
Golden Leaf. Beautifully marked, yellow and green foliage; yellow flowers; very fragrant.
Price of all varieties, strong plants, 15 cts. each, 4 for 50 cts., postpaid.
VIRGINIA CREEPER. One of the best known of all vines, with bread, five-parted foliage ents turns to red in eee Se eee if ] : . AK Strong plants, first size, 15 cts. each, 4 for 50 cts., postpaid. si i Large, three-year-old plants, 40 cts. each, postpaid. Clematis Paniculata, the Wonderful Vine.
= = ee Boston Ivy
< ie
ind gy X = Ro 5 at tyes | x One of the finest vines for clinging to brick, stone or gory P-Ex wooden walls, forming a perfect mat of dark green, lus- i trous foliage which turns to beautiful shades of crimson and scarlet in the fall, when it bears clusters of black berries or seed. Strong plants, which will grow with wonderful rapid- ity, 20 cts. each, 4 for 50 cts., postpaid; large, 2-year-old
plants, 40 cts. each, postpaid.
Moon Flower
Better, Prettier and Cheaper than Awnings
These wonderful vines grow with marvelous rapidity, 30 to 50 feet in a single season, and their broad, handsome foliage imparts a most refreshing shade on a hot summer’s day. The flowers open as the sun goes down, and remain so during cloudy days. The best of all vines for quick shade. The writer had more shade and comfort from four Moon Flower vines during the summer than $50 worth of awnings could have given.
White. Immense white flowers of wonderful fragrance. The true magnolia-scent.
Blue, Impomea Leari. Flowers smaller, but of fine, satiny blue, with crimson bars.
Either variety, 15 cts. each, 4 for 50 cts. One plant of each variety, 25 cts., postpaid.
Plant Moon Flowers and Clematis paniculata together—
‘ the Moon Flowers for immediate shade, the Clematis for 5 permanent shade, as it is hardy and, once planted, it grows
White Moon Flower, larger each year.
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Heller’s Wonderful Chrysanthemums
Next to Roses, Chrysanthemums are one of our great specialties. Our large flowering varieties offered on this page have given us an international reputation, as this is one of the finest collec- tions in America. No garden is complete without these easy growing favorites. They make a magnificent show in the autumn, blooming in September with early flowering varieties and con- tinuing with late flowering varieties until December; they produce their gorgeous flowers lavishly
and will grow to perfection in ordinary
soil with a fair amount of sunshine and quickly make
large, handsome bushes. If large specimen flowers are wanted pinch off all buds except the ones you want to develop, using good soil and give a fair amount of water, and use pots six to seven inches across. In cold climates the plants are not hardy in the winter; should be lifted and kept in a cool, dark place; in milder climates they are perfectly hardy.
Type of Heller’s Chrysanthemums
Our Great Special Offer, 16 Chrysanthemums for $1
For $1.00 we will send to any address, postpaid, 16 choice Chrysanthemums, strong plants, our selection, distinct and different. You will not be disappointed by leaving the selection to us. This 1s the most liberal offer ever made.
Early Flowering Varieties
Golden Glow. Magnificent large yellow.
October Frost. Fine white.
Smith’s Advance. Earliest white.
Unaka. Perhaps the best of all early. whites,
Rosiere. Magnificent pink.
Pacific Supreme. Second early pink.
Early Snow. Second early white.
Gloria. Second early light pink.
President Taft. Immense. Incurved flowers; purest white. Glory of the Pacific. Splendid showy pink.
Mid-Season Flowering Varieties
Ivory. Dwarf growing, magnificent white. Alice Bryon. A glorious incurved pure white. Yellow Chadwick. Bright yellow. Fine.
W. H. Chadwick. White, large and beautiful. Miss Minnie Bailey. Bright pink.
William Duckham. Splendid pink.
Maud Dean. Incurved bright pink.
Col. Appleton. The grandest mid-season yellow. Polly Rose. Beautiful white.
Estella. large, creamy white.
Dolly Dimple. Fine, large yellow.
Late Flowering Varieties Dr. Enguehard. Beautiful true pink. Ball shape. Mrs. Jerome Jones. Gorgeous white flowers. Enormous. Intensity. Magnificent large reflexed bright crimson flow-
ers. The best of its color.
Jeanne Nonin. Magnificent pure white.
Yanoma. Large reflexed white flowers; late.
White Bonaffon. Pure white; beautiful ball shaped flowers. Yellow Bonaffon. Bright yellow. The standard of its eolor. Timothy Eaton. Magnificent white. Very large.
Yellow Eaton. Immense. Golden yellow.
Pompons
Kitty Bourne. Small yellow. Very hardy.
Mary Richardson. Old gold with bronze tinge. Very hardy. Diana. Beautiful pure white. Hardy.
Mrs. Vincent. Bright scarlet-crimson. Very double. Hardy. Adelaide. Magnificent. Full bright pink. Very hardy. Magnificent. Very strong yellow. Hardy.
Price of all Chrysanthemums on this page, strong plants,
10c each, 6 for 50c, 12 for $1. In one or assorted varieties, postpaid.
GLORIOUS SET of superb Chrysanthemums shown on color plate opposite. One plant each, including) two additional varieties, our selection, 6 in all for 50c postpaid. A grand offer.
General Index
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A. B. MORSE COMPANY, ST. JOSEPH, MICHIGAN DESIGNERS-ENGRAVERS-PRINTERS