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HEACOCK’S KENTIAS

Price-List= ‘Season of 1912/13 JOSEPH HEACOCK:.,COMPANY

WYNCOTE, PENNSYLVANIA

Heacock’s Kentias

Joseph Heacock Co., Wyncote, Pa.

A made-up specimen of Kentia Forsteriana

About Our Palms and Our Place

Nineteen years ago we began growing Palms—in a small way, of course, for every permanent, successful busmess starts in a small way, and develops mto a larger and better organiza- tion as the merits of the prod- ucts become known to the trade and the public.

The littl greenhouse where our first Palms were srown was long ago torn down to make room for a larger house. ‘This, m turn, gave way to the splendid equipment of glass, illus-

JOSEPH HEACOCK Founder and Present Head of

Joseph Heacock Company trated on pages 4 and Be

practically all of this great spread of glass 1s devoted to growing our Palms.

There must have been a reason for this growth during the nineteen years. If we have built up such a business, it 1s because we have tried to supply “Palms That Please’ you as a retailer, and which you can safely recommend to your customers. We know there ts a demand for good Palms; and we have tried to furnish plants which are a little better than the trade expects.

Our establishment is equipped to grow Palms right from the seed, for caring for them until they develop into sturdy plants which will be appreciated by your trade, and which can be sold at a price that will give you a good profit. One customer Said that oun slalniss swear well: savour should) come to Wyncote to see how we put “wearing qualities’’ into the plants.

We give the plants plenty of room and plenty of time to grow. If you compare our Palms with imported specimens, you will at once note how much superior our home-grown plants

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A partial view of the interior of one of Heacock’s Palm Houses

are to the foreigners. Imported plants are forced, hurried to ma- turity in high temperature, without proper air, and, as a result, they grow spindling or “leggy,” and are lacking in root-growth.

Then the long journey across the ocean works a great injury. The plants are packed in tight boxes, piled in the hold of a ship, without light, ventilation, or moisture and, when they arrive here, their vitality is so impaired that it is a long time before they are really fit for high-class trade or decorations.

Florists in every part of the country are learnmeg that a stock of good Palms for rental brings additional business and profits from the sale of other goods. For this purpose plants must be hardy and rugged, or they will soon go to pieces. Our Palms will stand this hard usage, and stand it for a long time because they are well grown. Many of the largest Palm buyers in the country have been our customers for years, and their orders have steadily mcreased in size.

This year we have increased the space devoted to Kentias,

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and are growing more of this Palm than ever. Our stock of large Palms for decorations is considerably larger than it has ever been, with sizes ranging from 3 feet to over 6 feet in height. During the summer many visitors have called at our green- houses, and competent judges have said that they never saw finer specimens of Kentias than they found at Wyncote.

Several years ago we began to send out Palms of 7-1nch size and larger in cedar tubs. The plants seem to grow better in them than in pots. The tubs are unbreakable, are easily handled, and the plant can be carried by the top without danger of the tub dropping off. While the tubs cost us consider- ably more than pots, we do not charge more for the plants— we want to help the retailer sell his Palms; and this is just one of the methods we use to make our stock more attractive.

Our shipping facilities are of the very best—both as to accommodations in our plant and as to railroad service. Orders are filled promptly on receipt, and each plant ts carefully packed so that the top will not become bruised or broken.

At Wyncote we have the Philadelphia and Reading Rail- way, with direct connections to all main points. From Phila- delphia we can ship by water; direct steamers to New York, Boston, the South and Southwest, provide efficient service.

During the warmer months, we ship by freight; after frost, however, we ship by express only, and then at the purchaser’s risk. Early shipments naturally secure the best of our large stock; thus it is especially important that orders be placed early. We make it a custom, when a given size runs low, to report it “sold out” rather than send out a smaller specimen.

With more glass and better facilities at the home plant since opening our new place at Roelofs, Pa., we are now in better position than ever before to take good care of all customers, old and new.

Our stock ts larger than ever before, and better; we are doing a larger business than at any time in the past; this we expect to retain and increase by steadily holding and improving the quality of our Palms. On this basis of “‘quality first, last, and always,” therefore, we ask your patronage.

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Dorothy Perkins

Roses growing Office building

beside the office at Wyncote Small

Where our large Kentlas—note

Palms are grown how thrifty

Greenhouses of Joseph Heacock Company, Wyncote, Pa. More than 85,000 feet of glass in these houses.

WHOLESALE PRICE-LIST

COCOS WEDDELLIANA

In. high Per 1t00 PVCs Ollncacaooct Hai 0154 £0 REE Mie A ar SNE Mas SO iy sie Recon) Olt: NL Se AP Cage Res MRO a es ONS 0s ek Ne ene Mesos PLEM ese cic oA dio ei 15 00 KENTIA BELMOREANA Leaves In. high Each Per doz. DVT, JOWo so 0 we ZS y Peete? NT Nang ana 8 COWL Of Aaed peer eee $I 50 3-in ih ts oat oa? Me preliatpectcreanet le ene Te2t Fo oe Sicha pees Wea eae 2 00 4-in ; Sib ONO Ge ee eRe na ES a ie kde fete ics pce Rae $0 35 4 00 5-in an as Caen tae OvCOM aan ne oe aa Tel ie Sire, aera eae eee 50 6 00 6-in “s ONG OR one ee taie Ete DIA EP Gi) 9 ah acs Re Nason eee I 0O I2 00 6-in ONCON The er arwe Rear ZO ci. isnt Ll ee eee Les 15 00 6-in hia age ooe are tO REO ceje nena tees co tet Rae ts 2:3! COV ZOMG Cree ans een I 50 18 00 Fishes CEGene HUD. .O CO Forosccconesce BACCOEZ Oru e ereyai ner een 2 FOL 2006 esvms, Bae Bot a ROMEO Misi tmre nar ety Sindee BO COS Sma oe ae ae 3 00 36 00 Oslin, ~ hat On Ome Ove Tiiane Se gegen teas AO stOWAlSian Coaet cha. Cae eee eee 4 00 48 00 Q-in. “ tie fag ERO: LORE oes aed Shen ASAtO,A Se AVielkys leave eh OO g-in. “ OME OMT Bae Mets eee ries 48 to 54 " “t 6 0O O=, oe OMEOR ARE ote eees ae elit i 8 00 Oi, 5 On COM Tae Cie Rear 6 ft a cs IO 00

Kentia Belmoreana as grown at Heacock’s Palm Houses

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KENTIA FORSTERIANA

Leaves In. high Each Per doz. Gane DOta. seeks C33] 0 io) me rc or te DST CONGO! i Aa ere eee ne $I 00 $12 0O GERRI one Go) s,s th Cred eines ances ie tare: BAMCOVS Octo ge casi etek re m5) 18 OO MADE-UP KENTIA FORSTERIANA In. high Each 7eiencedat Cup. 4plantsvinitilbs ss.) nee 20) Aa ea aacete: ater creeatday war uci $2 50 Felts 9. Ye 4 es RITA a eee BZ OUCOUAO Soren Lie ee eee 3 00 OKifiNg * saith te Sk ee AOE! AD See teckel Sat CRO ea 4 oo O=1n5 - VAe ON: ie tae ek Nes es AZ*CORA Se te ee eee ae ae 5 00 O-ins a: [ Ase te Ei Sires 2 a) a 4 to 4% ft. high, heavy..... 6 00 Obi, | st 4 . Se ax Bh ete Bb m Sets yy he Hat eee SO L2=1i0s . 4 a Po ee hte) Caan Ott: i ee re 5 OO CIBOTIUM SCHIEDEI Each FUL O\A) OYO 1 SEER Sek ee en ee Ses aa ee 2topey ot Spredd) tact raeee $2 00 COEII14 5151110) Semen arc NERE ieee alee thini ae Sar a Ake <SOLEAG ary, cpr yCenn Aa eee uae 4 00 ORI aa te ake Aes Opa chee teh ce A Ne cole Otago Gofte Spread dint Mat: Mee me caer aan h 5 00 PHOENIX ROEBELENII Each Ril POL Ril Cele Clata Clerize Chem aacee eae oe to teat oe Re roi SS EAU pee OO Goede ee CuLOL2 OpinecSPheaGeics cits ah Gans Mech lia la caenceee wae A Ge eme er. ESO Foie eLou sali oh 2AM SPREAGi sa Wenatieut sills cscs Onis Re oka ayhyaree 2 00 (ole aie Oo) Como Amine Toh Ohta S Drea Cite bater wa oc Cees oa en heck 2 50

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Heacock’s Palms bring profitable decorative contracts to wide-awake florists

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Take a Little Journey to Wyncote,

When You Visit Philadelphia

\ N J E take pleasure in renewing our invitation

to all our friends to call upon us whenever

they fimd it convenient. We are always

pleased to show our friends through our plant, and, if

they are able to get useful suggestions from our

methods of domg thmgs, we are only glad to have rendered them that service.

Wyncote (Jenkintown Station) is one of the delight- ful residence suburbs of Philadelphia, and is on the main Ime of the Philadelphia and Reading Railway 10 miles from the Reading Terminal, Twelfth and Market Streets. We have fifty trains each way on weekdays, most of which make the run in about twenty-five minutes. Our plant is about frve minutes’ walk from the station, and is open from Monday till Saturday. Come whenever convenient.

Most of our 85,000 feet of glass at Wyncote is now devoted to Palms. We have extensive orchid houses, however, In care of an expert, and are making quite a feature of this part of our business. We cut Cattleyas nearly the whole year, and ship them to Philadelphia, New York, Boston, and Chicago. We shall be glad to furnish particulars and quotations on request.

At Wyncote we also devote a little space to Carnations, and all of the plant at Roelofs is gtven over to Roses.

Call and See Us Before Placing

Your Order

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Kentia Belmoreana as grown at Wyncote

The McFarland Publicity Service,

HEACOCK’S KENTIAS

Joseph Heacock Company

WYNCOTE, PENNSYLVANIA

One of the Palm Houses at Wyncote—Hundreds of ‘‘ Palms that Please’”’