Historic, Archive Document

Do not assume content reflects current
scientific knowledge, policies, or practices.

APPLES FOR EVERYBODY

»

R Y

YJ U. S. Department of Agricuture

A radio conversation between Miss Ruth Van Uoman ,- Buref u of Koiae Economics,
Mr. Wallace Kadderly, Ivir. Forney Rankin, Office of Information, Mr. James B.
Hasselman, Marketing and Regulatory !7ork, and Mr. Ed Rogers, National Broadcasting
Company, broadci st Thursday, October 5, 1939, in the Department of Agriculture
period of the National Farm and Home program, by the National Broadcasting Company
and a network of 104 associate radio stations.

— ooQoo —

T&LLACE KADDZELY:

Nov/ for the other side of this apple situations. t . the side that has to do with
the cooking and eating. ..the consuming side in c^her words. Ruth Van Dcman will
take care of that... and maybe she even has an apple pie concealed around here some-
where .

But before we go on I'd like to say just a word about the seesaw nature of
some of these food questions.

When there's an enormous crop, as Mr. Hasselman has just told us about the
apples... a 103 million bushel crop... then the producer, the apple grower in this
case, is on the down-end of the se. saw. He's bogged down with more apples than he
knows what to do with. And prices are low, &i shear teningly low for him.

Bat the consumer is riding high. Everybody buying apples to eat can get
plenty... at bargain prices, and the quality's better than when prices are high.

T/ell , maybe some day we'll get this seesaw better balanced

But now Ruth Van Dcman

RUTH VAN DEMAN;

on the high end of the seesaw, balancing an apple pie in each hand...

is that the picture 3>-ou're trying to draw?

KADDERLY:

Woll, I hadn't got my theory worked down quite that far... to such practical ,
eleasant terms, but

VAN DEMAN:

Well, just lot take a poll here, and see what is everybody's favorite way of
consuming the apple... Mr. Hasselman, don't think you've signed off.

JAMES B. HASSELMAN:

Signed off?... on apple pie? Never.' Anyway under crust, that's my favorite
way of eating apples.

VAN DEuAN:

Hallace, you keep the tally.

( over)

-2-

KADDERLY :

Hasselrnan. . .apple pie.

VAN D2MAN :

Forney Rankin, what about you? #
FORNEY RAJSKIN:

Well, I don't want to upset the apple cart, right here at the start, But
I'm going to have to say any way except under crust.

VAN DEivAN:

Baked apples you mean?

RANKIN:

Or sauce. I'm not exactly free to choose. The doctor tells me what I ou^ht
to cat, and I try to make up my mind it's -.That I want to cat.

VAN DEMA.N:

Looks a 3 though it agrees with you.

RANKIN:

I'm fine, just as long as I dodge the pastry and the rich things.
KADDERLY:

Forney Rankin. .. apples , "baked. . .apples , in sauce.
VAN DEMAN:

Scalloped apples would be all right for him too.. .3d Rogers, what about ycu?
ED ROGERS:

Apple pie.' Can't you tell it by my waist band?

VAN DELAN:

I'm too polite to notice such trifles.

KADDERLY :

I'll bet he eats cheese with that apple pie, too.

ROGERS :

Certainly. . .full cream cheese, well ripened. No skim milk, given stuff.
KADDERLY:

Ed Rogers., .apple pie with chouse . Tally.
BASSELON:

That's two cc one for apple pie. 4

ROGERS:

Miss Van Deman, the enginejr in the control room is trying to get your

(over)

attention.

VAN DSIAtf:

Somebody read that note for mo. ..I can't see from here, through the glass.

HASSSLl.'AIT: (From across the room)
Apple pie a la mode.'

KADDSRLY:

Apple pie and ice cream. . .Um-liumJ Somebody else doesn't worry about the
vraist band... apple pie a la mode for Mr. Godwin.

VJLB DSMAN:

How many apple pies is that?

EASSELLiAN:

Three! Three to one.

KAEDERLY:

Well, I'm going to upset this apple-pie cart again. I'm going to vote for
the apple raw . just as nature made it. I can't think of anything much pleasanter
than sitting down after dinner in the easy chair before an open fire .. .pleasant
music coming out of the loud speaker. ..a big, crisp, cranchy, juicy apple. .. Can 't
you smell that aroma?

VAN DEUAN:

Fills the room, doesn't it?

KADDERLY:

But, Ruth, you haven't told us your favorite way of eating apples.

VANTEMAN:

Oh, I don't have one. I have 29.

KADDERLY :

Why 29?

VAN DR1AN:

That's as many apple recipes as we could print in that little green folder.
Don't you remember?

KADDERLY :

Of course I remember. .. almost the most popular lot of recipes the Bureau of
Home Economics ever put out. Is that folder of Apple Recipes still available...
still free?

VAN DEMAN:

My yes. This is such a big apple year that we've ordered a reprint.

(ever)

>

-4-

HASSELMAN:

Well, I hope it's got a good recipe for apple pie.
KADDERLY:

Jim, you're about the apple-pie-eat in 'st man I've met in a long time.
VAN DIM:

It's for men like him that every restaurant and hotel has to have apple pie

on its menu every single day of the year. . .And while we're on the subject of cooked

apples, I'd like to put in a word ah out going easy on the water.

A raw apple is about four-fifths water. It grows that way. And of course
when you cook it, the juice comes out.

If you keep the heat low at first, so the apples won't stick to the pan, you
very soon have lots of juice, . . . so much you generally have to cook some of it down.

And another thing, the apple has a delicate flavor. ..in fact some apples are
a little flavorless , when they're cooked.

So if you put a lot of v;ater with apples to cook them, you come out with
something pretty insipid. Then the tendency is to put in a lot of sugar and spice.
That drowns the apple flavor entirely.

For instance, to make good apple sauce... than which I think nothing is much

better.

HASSELMAN:

Uh-huh. . .you've given yourself away.

VAN DEMAN:

— • 1 gue-ss I have at that... Well, I certainly do have standards about apple
sauce. I think to make good apple sauce you need just a few table spoonfuls of water
in the kettle at first. . .just enough to make some steam to start the cooking. And
of course the sugar should go in at the very last, with a few grains of salt... after
the apples are all soft and s tirred up into a smooth sauce.

HASSELMAN:

How about a sprinkle or two of cinnamon?
VAN DEMAN:

Excellent. Some people like nutmeg too. But that shouldn't be put on until
the sauce is served. If apple sauce with nutmeg stands, it develops a bitter flavor.

KADDERLY:

Rath, how do the modern nutrition experts feel about that eld saying... "an
apple a day to keep the doctor away".

( over)

VAN DEMAN:

Well, of course, the modern nutrition expert doesn't accept any of the old
sayings whole. They analyze foods in terms of vitamins, and minerals, and different
food values.

On that "basis raw apples rate as a source of vitamin C. Naturally the more
apples you oat, the more vitamin C you get. And vitamin C is something you need a
fresh supple of every day. The "body can't store vitamin C.

Then there are some minerals in the apple. And it adds "bulk to the diet, "be-
cause of its fiber and pectin. We need a certain amount of bulk in our food to keep
the intestinal tract working properly.

I think the old adage goes "back to the time when the apple was practically
the only fresh fruit available in the wintertime. And for anybody who still follows
the custom of keeping a "barrel of apples in the cellar. ..or rnaybe it's the garage
now. . .and eats an apple or two a day, these food values do add up to an important
total.

KADDERLY:

I gee all the vitamin C then in my raw apples.
HASSELi.iAN:

Nevermind the vitamin C. Did somebody say there was an apple pie concealed
around here?

VAN DEuAN:

No, that was just Wallace's manner of speaking.
KADDERLY:

You'll find plenty of apple pies in the cafeteria, Jim.
HASSELlviAN:

It isn't quite the same though, as a home-baked apple pie.
VAN DEMAN :

Well the apple season is only just begun. There might be another broadcast.
KASS ELIAN:

I'll bring along any information on apples any time you say.
KADDERLY:

Ruth, I'd like to say, with your permission

VAN DElviAN:

Granted.

KADDERLY:

I'd like to say right now that the apple green folder of Apple Recipes... 29
apple recipes, as ycu have said. .. is available to any of our listeners who cares to

(over)

-6-

write to the Bureau of Home Economics in Washington, D. C. Is tii^t properly stated? '

VAN DEMAH:

Very well* . .and properly. . . stated.

KADDERLY : /

Very well. Homemakers, if you should want a copy of this leaflet write your
name and address, and the two v/ords Aople Re c roes on a post card, and mail it to the
Bureau of Home Economics, U. S. Department of Agriculture, v7ashington, D. C.