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SPECIAL OFFER October 1, 1946.

| I returned last week from Holland. While there I made a collection of bulbs packed in one case containing the following:

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2000 as follows: 300 double nose as follows: 250 Afterglow ZU Blue Giant fey as 100 Cheerfulness 250 Clara Butt 250 Farn. Sanders 100 King Alfred 250 Pride Haarlem 250. Victory . 100 Early Perfection 250 Yellow Giant 250 Zwanenburg CROCUS HYACINTHS 500 top size as follows: 150 15-16 ctm. as follow: 250 Blue 50 King of Blues 250 Yellow 50 L’Innocence

50 Pink Pearl The Holland Bulb Growers Association have donated a large sum of money for advertising in magazines, radio and will also show movie pictures of various home bulb gardens.

The object of this advertising is to help the florists regain their business in’ selling bulbs to, their customers. This collection will give a variety of colors and a variety of bulbs.

The cost to you of this case of bulbs is $125.00 F.O.B. Chicago. Price includes packing, duty and freight. The regular wholesale selling price is $142.00; the retail selling price is $305.00.

We have 500 cases packed in this manner. Please wire us on receipt of this letter the number of cases you desire. You can order from 1 case up. Advise in your wire whether to ship by express or freight.

Yours very truly, A. MILLER , AMERICAN BULB COMPANY AM:ES

P.S. The enclosed letter is from the Associated Bulb Growers of Holland, which will explain to you the magazines where the advertising appears and also advising you of the radio programs. About one-quarter , million dollars is being spent to help you sell bulbs.

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ne ASSOCIATED BULB GROWERS OF HOLLAND 41 EAST 42nd STREET |

NEW YORK 17, N. Y.

September 16, 1946

American Bulb Co., Mr. Abe Miller, Chicago, III.

Dear Mr. Miller:

Please excuse the delay in replying to your request for information about our advertising schedule and radio programs, but I had been waiting for some further information from the agency in order to make this letter as complete as possible.

For your information our consumer ads will appear in the following publications in the issues below:

Saturday Evening Post September 28 Collier’s October 5 October 26 November 2 American Magazine October Sunset October November November Good Housekeeping October American Home — October Better Homes & Gardens November House Beautiful | October House & Garden October Flower Grower October November

As to radio programs in the Mid-Western section, they will be timed for the first two weeks in October as a concentrated effort to stress the theme “Plant Holland Bulbs Now’. Two or three stations will be used in the cities of Detroit, Michigan, Chicago, Illinois, Cleveland, Ohio and in the East, Buffalo, N. Y. and Phila- delphia, Pennsylvania. The plan is to use 20 spots per week and as soon as a definite schedule of radio stations and their time is available, I shall be glad to supply that additional information.

With kindest regards, I remain

Yours sincerely,

MARGARET HERBST.