v^mt SiJ'^rri:. m m lii; I'l,:. , ',,■;'■ 1,'VMi.i, : : .■■■■ •'■'K'l'-;.':'' i "''] MM: ■':'i' T'"'' -'.^- .'»'■■' .'■ -t ■ . ' Ss|: aSiHK/^^^;-.:;', :if;;v:- ';-■ I I I i p K ,<> 'b juu t- o BETTER FRUIT \'oLUME IX JULY, 1914 Number 1 THE MdST POPIU^R OF ALL TEARS TOR EATLN'G FRESH AN]1 CANNING IS THP: IlAEiTLETT. IT IS GROWN MORE EXTENSIVELY THAN ANY OTHER VARIETY ANll IS FROl il CED IN A L^VHGE COMMERCIAL WAY IN MANY SECTIONS OF THE NORTHWEST— SOUTHERN OREGON. WILLAMETTE VALLEY. YAKIMA VALLEY. HOOP RIVER. AND IDAHO. THIS S('ENE WAS TAKEN AT SlIERIl^A.N. OKE(!l)N. WHERE BARTl.ETT FEARS ARE BEING SET IJFITE EXTENSIVELY'. THE SHU'FIN'G SKASCJN WILL CO.MMENCE IN AI'liUST. BETTER FRUIT PUBLISHING COMPANY, PUBLISHERS, HOOD RIVER, OREGON Subscription Sl-00 per Year in the United States; Canada and Foreign, Including Postage, 51.50 Single Copy 10 Cents New Cyclone Weeder We build the Cyclone Weeder in our own shops. We construct it of straight grained wood, strongly re-inforced. The blades are of good grade tempered steel. When desirable they may be reversed so as not to bark trees or other shrubbery. The Cyclone Weeder is pro- vided with skids across the top that makes it easy to pull from field to field or along the road. Lnexcelled for Orchard or General Field Use A Low Priced Effective Weeder By buikliug tliis weeder ourselves and in quantities we make attractive prices. Write us stating size wanted and we will (juote. Sizes 0, S, 10 and 1 '2-foot. Implements and Vehicles PORTLAND.ORE., SPOKANE, WASH, BOISEJDAHO FRUIT SUPPLIES Pail Holders, Picking Bags, Lid Presses, Thinning Shears, Pruning Shears, Orchard Ladders, Box Hatchets, Finger Cots, Tally Cards, Variety Stamps, Numbering Stamps, Paper Holders, Nail Strippers, PackingTables Write for particulars and catalogue. Ideal Picking Bag The Hardie Manufacturing Company PORTLAND, OREGON JOBBERS 'Perfection" Box Press Fruit Growers' Supply Company, Spokane,Wash WHEN WRITING AD\'ERTISERS MENTION BETTER FRUIT IQI j BETTER FRUIT Page 3 »°i"^' ^ -^ CARD THE WORLD OUR ORCHARD The Fruit Merchant is unquestionably the aristocrat of the commercial world, for it is he who deals in and distributes not only the most beautiful but, also, one of the most useful products of nature. Apples in Boxes The biggest element of value in the Northwestern box apple to everybody concerned is STABILITY. Growers have not only made it standard by methods of culture and packing far beyond anything pre- viously known in connection with the fruit, but have provided a complete range of standard varieties that makes the product staple in the market all year round, and over a large part of the world. It is this element of STABILITY more than anything else that gives the Northwestern box apple the preference with purchasers of fine table fruit. It is bought for its trustworthy standards as much as for its quality, and proof of this is found in the fact that any lowering of standards would quickly destroy the trade. STABILITY is the biggest element of value in the Northwestern box apple TRADE. For with a standard product the true merchant can step in and perform his service. Mercantile service is as indispensable to producer and consumer as the service of transportation. For the true merchant cultivates the demand. He finds it, stimulates it, conserves it, increases it. He deals with the purchasing public at close range and makes good any falling off in the standards, accidental or otherwise. He combines the best in one product with the best in allied products, making himself a permanent trade center to which the purchasing public will find it most convenient to turn year after year, not only for supply, but for responsibility. And he holds the producer up to the present standards and constantly sets new ones before him. In connection with the Northwestern box apple, STEINHARDT & KELLY have performed the function of true merchants. To the purchasing public they bring the best fruit the world affords. And to the grower who realizes the immense importance of STABILITY and who has seen the demoralizing effects of speculative marketing, they offer an outlet that is available year after year, of ever-growing capacity, and which more than anything else, possibly, has established for the best packs of Northwestern box apples those rational, non-speculative f.o.b. prices which are absolutely necessary for the future growth of the trade. There will always be fashions in marketing, and it it will always be in human nature to demand that new experiments be fried. STEINHARDT & KELLY believe, however, that the growers in the Northwest who see furthest, understand the mercantile trend of the trade as clearly as themselves, and that therefore they can continue to depend upon the co-operation of the grower who conducts his plant as a staple business for the fine fruit that is necessary in extending their trade as a staple business. Steinhardt & Kelly NEW YORK OUR MARKET THE WORLD W Jlt.N WRITING ADVEKTISEKS MKNTION BlTTl-R FKIIT Page ./ BETTER FKUIT Jiii\ SIMONS, SHUTTLEWORTH & CO., Liverpool and Manchester SIMONS, JACOBS & CO., Glasgow GARCIA, JACOBS & CO., London J. H. LUTTEN & SON, Hamburg Agencies and Representatives in Every Important European Mariiet European Receivers of American Fruits FOR MARKET INFORMATION ADDRESS Simons, Shuttleworth & French Co. Ira B.Solomon Simons FruitCo. Simons, Shutt!eworth& WeblingCo. 204 Franklin Street, New York Canning, N. S. Toronto and Montreal 46 Clinton Street, Boston OUR SPECIALTIES ARE APPLES AND PEARS IP YOU WANT TO MARKET YOUR FRUIT W. H. DRYER W. W. BOLLAM DRYER, BOLLAM & CO. GENERAL COMMISSION MERCHANTS RIGHT ALWAYS SHIP TO W. B. Glaf ke Co. 128 FRONT STREET PHONES: MAIN 2348 PORTLAND, OREGON LEVY ^ SPIEGL WHOLESALE STORAGE WHOLESALE FRUITS AND PRODUCE 108-110 Front Street PORTLAND, OREGON FRUITS AND PRODUCE CoTnniission Merchajits SOLICIT YOUR CONSIGNMENTS Top Prices and Prompt Returns PORTLAND, OREGON Ship your Furniture to us to be stored until you are located TRANSFER & LIVERY CO. Hood River, Oregon The Old Reliable BELL & CO. Incorporated WHOLESALE Fruits and Produce 112-114 Front Street PORTLAND, OREGON Richey & Gilbert Co. H. M. Gil»f:rt, President and Manaycr Growers and Shippers of YAKIMA VALLEY FRUITS AND PRODUCE Specialties: Apples, Peaches, Pears and Cantaloupes TOPPENISH, WASIIINCTON ^^^ • ■ 1 Stop at "The Orey:01l," Hood River IJlean Rooms— Excellent Meals— One block rroni depot Mark Levy & Co. COMMISSION MERCHANTS Wholesale Fruits 121-123 I'HONT AND 200 VVASIIINGTON ST. PORTLAND, OREGON k PANORAMIC VIEW ut grasping wet roads witli deep, sharp, resist- less grips. No otlier tire at any price has ever offere