a Ge ie Q. How many express companies can you ship by? A. United States, American, Adams, Southern Pacific and Wells-Fargo ex- press companies. Q. What is meant by pairs, trios and pens of fowls? A. A pair consists of one male and one female; a trio of one male and two females; a pen of one male and four to ten females, as you may like. Q. What are your terms? A. My terms are: Cash must accompany all orders; nothing sent C. O. D. Send money by draft, express money order, postoffice money order or registered letter. Q. Do you guarantee the safe arrival of. books and all other packages sent by mail? | . A. No; unless they are sent by registered mail, which will cost but ten cents additional ‘above the regular postage. It is very seldom that anything is lost, yet it sometimes occurs. Several books or boxes of medicine can be sent in one package unless the package weighs more than four pounds. Registering a pack- * age costs you but ten cents extra; then it is absolutely safe. Q. How many fertile eggs do you guarantee in a sitting? A. If there are less than eight fertile eggs in a sitting of fifteen, I will dupli- cate your order at one-half the price of a single sitting. When eggs are ordered by the hundred for incubators and the incubator price is paid, I do not agree to duplicate the order at half price, but will only do what I think is right. Could you get a cheaper express rate if I should send you the amount? There is just one rate, whether paid in advance or when received. How far can you ship eggs and have them hatch? To all parts of the United States, Canada and Mexico. How do you pack eggs for shipment? I pack eggs in new baskets made especially for my use, in the best pos- sible manner, so they may be carried to any part of the world. A single sitting weighs about four pounds; two sittings six and one-half pounds. Q. How do you ship birds? A. J ship all birds in very light, strong coops, and they comply with the express companies’ requirements to get lowest rates. *..Q. What goes with an incubator? A. Everything that is necessary for operation, except eggs and oil—egg testers, thermometers, egg trays and complete directions. Q. Have you any agents? A. No. My margin of profit is so very small tna I cannot afford to have agents. If I had agents I would have to sell my machines at a higher price. Hardware or implement dealers who act as agents usually make from $5.00 to $6.00 on each machine they sell. By buying direct from the manufacturers you save the middleman’s profit. My catalogue is my only salesman. I offer to the public the best incubators and brooders and pure bred poultry at the lowest price that it is possible to produce them. Q. Do you make special machines for hatching duck and turkey eggs? A. No. My regular machines are used and will hatch duck and turkey eggs - just as well as a special machine and in the trays the hen eggs are hatched in. Q. Is it necessary to fill the machine full of eggs, or can a less number than rated capacity be hatched? A. One and two hundred egg machines will hatch one dozen or more eggs just as well as if the machine was filled to its rated capacity. The largest machines are the most profitable to buy. Q. What is meant by double and single mating system, and what is the difference? A. Double mating is the system of using two matings to produce birds of one variety, one mating being to produce the exhibition males and the other the exhibition females. This is practiced by some breeders of some parti-colored varieties. Single mating is the mating of standard colored birds in both sexes, together with the expectatiom of pradyeing both females and male cf standard or exhibition color. ° QUESTIONS AND ANSWERS ‘poPere VMOI = ‘SHNIOW SAC rojotidorg ‘KOH ANVUA Waval AUMLTNOd LNAOSHYO Cir yee eet es ee Introducing Myself = When any one begins to do business with a stranger he likes to know something about the man he is dealing with. Sometimes J think it is hardly necessary for me to introduce myself to the public, because I have been in business so many years that it seems I ought to be pretty well known by this time. This is what I think when I get to feeling proud of the business I have built up. I have sold eggs and poultry to more than one hundred thousand ~ different people in my life. This seems like a pretty big crowd but when I remember that we are beginning to talk about one hundred million people in this country I see right away that I must get acquainted with a lot more people before I know all of them. A hundred thousand people is just one in one thousand, so it seems I haven’t got around yet. For every one with whom I have done business there are nine hundred and ninety-nine with whom I have not done business. When I think of this I think maybe I had better say a word or two about myself. I don't need to say that I must have satisfied the people I have been deal- ing with or I wouldn’t be in business now. I have sold eggs or poultry or in- cubators to reople in about every county in the United States and in a good many of these counties I have customers in every schoo] district. If I had not been pretty square in my dealings I would have dropped out of sight a good many years ago. I am prouder of the way my business grows year after year than of anvthing else in my experience. It shows me that the people with whom I deal tell their friends about me and get them for custo- mers. This catalogue is just a plain matter-of-fact story about my business. I might have hired some one to tell a lot of pretty stories but I want this cata- logue to mean ME to every one who gets it. I have written it out just as I would talk to a man who wanted some of my poultry or eggs. I really think I can write a pretty good catalogue. At least there are poultry men in this country who follow right along after my style in getting up their catalogues. This doesn’t worry me any. I started out to become the leading poultry- man of this country and I have built up the largest business of the kind in this country. = I am not going to leave this without giving some proofs. In this book I publish a few of the hundreds of letters I have received from my customers. They tell for themselves what they think of my stock and my way of doing business. You notice I give dates, names and addresses. Any one who feels like doing so can write to any one named in this book and get the facts at first hand. This year I am better prepared to furnish good stock than ever before. I don’t fall back because I have got a big business. I am just as anxious to improve my poultry now as I was when I started the business. I shall be glad to have the orders of those who receive this book. I promise to treat you as well as I have my customers in the past, and that is as well as I know how. My old customers will be welcomed and I shall give them the same careful attention I always have. New customers will find me ready to serve them promptly and well. I expect to remain in this business all my life and I want to do business so every new customer will come back again and again. My incubators and brooders are just as good this year as they were last. I study them to improve and every time I find a way to improve them I do so and my customers get the benefit of my study. They are as well made as modern machinery and skilled workmen can make by using the very FRANK FOY, PROPRIETOR 3 best lumber that can be found on the market. Frank Foy incubators and brooders are scattered all over this country and in a good many foreign coun- tries and they work perfectly in every country and climate. My pigeon business is constantly growing and my stock is fine. -I began breeding pigeons as a side line and it has grown up to be a big business of itself. I am prepared to furnish good squab stock at moderate prices. I appreciate what the public has done for me and would be very ungrate- ful if I did not. Read this book and decide for yourself. I tell in it exactly what I have for sale and give prices that can not be duplicated anywhere in this country for stock of the same quality. The high prices that poultry and eggs command promises to put the poultry business in the lead in this country. Those who buy line-bred, bred-to-lay stock of me will be the ones who will make the largest profits. Wishing you all the greatest success I remain, ge Yours for money-making poultry, y FRANK FOY, My Studies in Poultry Breeding No man can make a great success in any business unless he makes a study of it. The man who builds up a business must be “‘on the job’”’ every day or things will go wrong sometime. He must know every detail of the business or he will not know whether his business is going right or wrong. When I was a boy I liked poultry but in those days a big poultry business seemed a long way off. Still I kept thinking about breeding poultry and studying about it and gathering all the information I could. I guess I must have been born for the business for no matter what I was working at poultry was in my mind. The most interesting thing on earth to me was poultry. I thought about it when at work or at play—and work was more plentiful with me than play in those days. I got into the habit of working, of doing things for myself, of studying out the best way. This is why when I did find myself able to start in the poultry business I knew how to go at it to make it a success. I had the theory of breeding well studied out and was ready to put it into practice. ‘I was prepared just as a boy would be prepared to practice medicine by going to a medical school. I worked out my knowledge in the poultry yard instead of digging it out of books. I was able to improve my poultry, able to line-breed my flocks intelligently so as to improve year after year. I was also able to tell my customer how they could succeed. In the first place I could keep my fowls so the eggs would be strong in vitality, which is more than half the battle. The chicks came out of the shells strong and ready to begin to grow from the first day. I had the practical, working knowledge that every one must have before he can build up a big business. This is the whole secret of my success. It has saved my customers much trouble for the fowls or eggs they get from me are the kind that are easy to raise, keep in good condition and make money for them. Strong healthy stock, bred for quick maturity and heavy egg production is the kind that comes from a thorough knowledge of the business. My customers get the benefit of the years I put into studying the poultry business. If they were not satisfied they would not stick by me year after year as they do. It was the same way when I began to offer incubators for sale. I followed my old habit of studying things out and getting them just right, before I stopped studying. A college education is all right and many professions can not be followed without going to the higher schools, but the education that a poultryman needs is gained by working at the business. Then he can sell stock or eggs that will be a credit to him and make money for his customers. The result of my life-time study is Frank Foy, line-bred, heavy-laying poultry, and Frank Foy, incubators and brooders. These are known where- ever poultry is bred, which means about everywhere on earth, and wherever they are found will be the best of their kind. 4 CRESCENT POULTRY FARM My Customers Get My Experience Free When you are sick and hire a doctor to come and see you, or when you are in trouble and hire a lawyer to take care of your interests, you pay for the time of the man hired and for the cost of learning his profession. I don’t make any charge for the cost of my poultry education. I made my education pay for itself before I began to do business with other people. I started in business even with the world as far as my knowledge of poul- try and artificial incubation was concerned. Then I adopted the motto of “Moderate prices and fair treatment to everyone,’’ and began to do business. I haven’t been working for nothing. I have made small profits, but I have made an immense number of sales, so I have made just as much money as I could have made by charging big profits, with fewer sales. I was a beginner once myself, and know just how hard some things seem to a beginner. There are things which are hard to overcome if one must dig them out for himself. I had to dig them out. I knew of no better way to do business than to do it so as to make every order bring others. This is plain common sense, and the only way to build up a permanent business. I am in this business for a life-time. The more good poultry I sell the greater will be the demand and the better my business. My best interest lies along the line of selling the kind of stock that will make money for my customers. Big words count for nothing. A square deal is all you want, and just what I want to give you. On this basis we can get together and do business to the advantage of both of us. } am willing to help you over the hard places. If you become my customer, my services are at your command any time. Don’t Let Low Price Talk Fool You In order to produce a first-class, wholly satisfactory incubator, three things are essential. They are experience, equipment, and desire to build a really good article. Some men have the experience, but not the equipment; others have both experience and the equipment, but not the desire. Very modestly, but very truthfully, I can say that in the manufacture of the Frank Foy incubator I combine most happily all three of the requisites named above. Just Look at the Matter this Way Would it not seem wise, therefore, when you are ready to buy an incu- bator, to decide whether you want, say, $10 worth or $15 worth, and to un- derstand fully that in either case you will get what you pay for? But do not fool yourself with the absurd idea that if you pay $10 you will get a $15 machine. No; the incubator men are not in the business on that basis. Therefore, it’s wise to be sensible on this price question. Don’t think just because a man is a maker of incubators that he is therefore willing to do something you would not think of doing in your business, that is, sell an article with- out profit. At whatever price the thing is sold, it must represent a profit, else the manufacturer will soon go into partnership with the sheriff. I think it is best to be sensible about all these things. I make the Frank Foy machine the vesy best I know how. First-class material, high-grade FRANK FOY, PROPRIETOR 5 workmanship, honesty, experience, skill—all go into the machine. I then make the price just as low as is consistent with the value which the incubator represents. I could make the price lower the same way the other manufacturers do, by making an inferior machine, but this I have steadily refused to do. I am not worrying any over possible loss of sales on account of someone else quoting a lower price, but I am concerned about the damage my future business would sustain were I to yield to the temptation which would sacri- fice quality to price. If you do not care anything about what you get so long as it’s cheap, per- haps you had better not send your order to me, but if you want a first-class incubator, built ‘“upon honor,” which will last for years and give satisfaction all the time, then perhaps you had better not send your order to anyone else. Before Buying an Incubator, Just Stop to Consider What I have to offer you. I have spent most of my life studying the poul-= try business. Ever since I was “‘knee-high to a duck,” as the saying is, I have been interested in poultry. When I got old enough to look out for myself, I hunted up a job where I could have poultry around me. So all along through my life I have been thinking about poultry and about artificial incubation. These things have-been the most interesting things on earth to me, and I have never lost interest in them. Years ago, when I was raising poultry on the farm, I invented the first incubator that was a success as far as hatching went. Not having the money to manufacture this machine, I sold out to another company. I was in their employ for six years, doing experimental work and making exhibition hatches at the various state fairs and large poultry shows. I have exhibited incu- bators in operation at Madison Square Garden, New York; Mechanic Hall, Boston; Chicago, St. Louis and Kansas City, and a great many other places. During this period I improved every opportunity of visiting large poultry plants in this country, studying the conditions that lead to success. Finally I made up my mind that I had worked for others long enough, and went into the poultry business for myself. My success in this business ex- ceded my expectations. Now, don’t it look reasonable that a man who has been in the poultry and incubator business for years, handling poultry and incubators almost daily, would know more about how to make a good ma- chine than a man that has been raised in the city and never had any practi- cal experience on the farm raising poultry? Of all the incubator manufac- turers in this country, there are only a few that are practical poultrymen. It is all theory with them. There is nothing like having the practical every- day experience. One fact is worth a hundred theories. My knowledge of the poultry and incubator business will be of much bene- fit to my patrons, and I want them to feel free at all times to consult me upon anything pertaining to the business. Now, look for your best inter- ests and buy of a man whose knowledge of the poultry business has been gained by experience. 6 CRESCENT POULTRY FARM i; a : Frank Foy Incubator No. I! CAPACITY, 240 TO 250 EGGS. Weight, Crated for Shipment, 130 lbs. PriGO- 20 ee RE ae oe eee en eer eer $14.00 With No: 5 Brooder i022 aa dee ae eee 22.00 With Nos: GB rOO Mer: eke ait cc ee ei care enone eerie 24.00 The picture above shows the Frank Foy Incubator No. 1, filled with eggs and ready to begin operations. It is made of the best selected lumber, kiln dried and finished by automatic machinery, which cuts every piece to fit exactly in the place where it belongs in the finished machine. The legs are as carefully turned as if they were intended for the finest furniture. The tank is of extra thick cold-rolled copper, reinforced so as to make it as strong as possible. Every tank is tested under air pressure before being sent out. The big glass double doors give an opportunity to see the thermometer without opening the machine. The machine is set up, sand-papered, and given two coats of hard varnish, so it is as nicely finished as a piece of fur- niture, and proof against dampness or dry weather. With each machine I furnish an egg tester and a thermometer that has been tested. This machine ‘is a beauty and as good as it looks. It holds 240 eggs. It costs but a trifle amore than the 120 egg size, and will hatch twenty-five or more eggs just as well as if you filled it to its full capacity. If you do not have enough eggs to fill it, put in what you have. It requires just as much time to look after a small machine as it does a large one, and when you take off a hatch from ‘a large machine you have got something. The first hatch will generally much ~ ‘more than pay the difference in the cost. We do not advise the use of larger ymachines than 240 eggs. If you want a larger capacity, better buy two or (Continued on page 7) a pe FRANK FOY, PROPRIETOR 7 Frank Foy Incubator No. 2 CAPACITY, 120 EGGS. Weight, Crated for Shipment, 105 Ibs. AGC Care TE NPM dhe Srtstan oa cen ote Matos gauss eieet aren ae SE Sat ee $12.00 NV CheIN ORD MESO O GET iegse scot one oo So cis a revels Gea wale ole eR 20.00 AVACHONO MES ROOG Clothes. es ssiac oetntaei tes oH) oe Le Deel sone 18.25 VAAN Ose One TOO GCI ee cccsut cater onetime Lamauae oh SU cea ae ene 22.00 This machine does not differ from our 240-egg machine except in size. The distribution of heat, moisture and ventilation is exactly the same. It is made of the very best material throughout, cold-rolled copper tank, the best cedar woodwork, has double walls, top, bottom and doors; the tank is made of the best 12-ounce rolled copper, is absolutely self-regulating, supplies its Own moisture and ventilation. It is furnished complete with all attachments and ready for business, except eggs and oil. (Continued from page 6) more machines. When you get beyond a certain size it becomes difficult to heat the egg chambers to a uniform temperature, which is very essential to the successful operation of any incubator. AIl our machines have nurseries under the trays, and are equipped with heavy copper tanks and heaters, are neatly finished, and are very handsome. No expense has been spared to make this a thoroughly reliable incubator for the practical poultryman. We guar- antee it to be as good a hatcher as any machine on the market, regardless of price. 8 CRESCENT POULTRY FARM The Regulator The regulating device of the Frank Foy incubators is the best one ever used. I have tried all sorts of regulators and have found the wafer ther- mostat to be the quickest to act, the most reliable under all circumstances, and the most durable one that can be used. No metal regulator is long- lived. Every time a metal regular is expanded it remains a little longer than it was at first and finally the expansion is all out of it and it remains “dead.’? With the wafer regulator the expansion comes from the expansion of a very volatile liquid, sulphuric ether, which is hermetically sealed in a spring brass wafer. As soon as the temperature changes, the volume of li- quid changes, and this action is invariable and may be repeated a million times without any change in the degree of its operation. It is the only thor- oughly reliable wafer ever invented. I have used this style for years and know exactly what it will do. I had my choice of all the styles in use. I have tried all of them and have chosen the best one. The Heating Device Our heating system is the simplest and most practical in the world. The best and most economical way I have ever found of heating an egg chamber to a uniform temperature is by the tubular tank system. They heat more quickly and throw off an even heat to every part of the egg chamber. The tank is made of 12-ounce hard copper, which will not rust out in a lifetime. The tank occupies the top part of the egg chamber and extends clear around it. Our heater is so constructed that all the heat from the lamp is used, and our improved tubular tank will throw off fully one-third more heat than any of the old-style flat tanks in existence. All our tanks are tested by air pressure before leaving factory. The method of testing is simple, yet effective. Each tank is securely fastened in a large tank of water about three inches under surface, then air pump is attached to incubator tank and it is filled with air under high pressure. If there are any leaks, air bubbles will at once rise to surface. The Lamp The lamps used on the Frank Foy incubators and brooders are made of the best grade of galvanized iron, and will not rust, leak or wear out. The lamp burner is extra heavy, the best I can buy, which is much better than is used on the most of incubators now sold. The lamp chimney is made of Russian iron, with large mica next to flame of lamp, so you can See at all times what size flame you are burning. All my incubators and brooders are equipped with these high-grade lamps, and they are just as safe as it is possible to make them. Lamp sits on an iron bracket, which swings out of the way when you want to remove the lamp from machine to trim wick. It is the most convenient I have ever seen on an incubator. Moisture and Ventilation One of the most foolish ideas that ever got into the heads of incubator operators was to add moisture to machines during incubation. We believe in fact, we know, by the many experiments we have made on the Crescent Farm, that more chicks are drowned in the shell by excessive moisture than are helped out of the shell by it. FRANK FOY, PROPRIETOR 9 In the Frank Foy incubator we have solved the moisture question by elimi- nating it altogether. After years of careful study on the moisture question and many experiments here, we have found out just how much ventilation to use. Too much ventilation will cause a great many chicks to die in the shell. More ventilation is needed in warm weather than in cold. The greater the difference between the outside and inside temperature, the more air will pass through the ventilators. As the air on the inside of the machine be- comes hot, it will rise, expand and be forced through the ventilator, while the cold air will rush in. Nature will not allow a vacuum. When the outside temperature is high, thus nearer the temperature on the inside, less artifi- cial heat is needed; therefore the inside expansion will be decreased and the rush of air through the ventilators lessened. Therefore, give more venti- lation during warm weather than cold. The Nursery All our incubators are provided with nurseries, which is the place below the trays to receive the chicks as soon as hatched. Any experienced incu- bator operator will tell you that a good nursery is a very essential thing to have in an incubator. It is much cheaper to build a machine without a nur- sery, but in the Frank Foy incubator nothing that is necessary, or even useful, will be left out to reduce cost. Everybody Claims to Have the Best; I Prove It After all is said and done, anyone can buy good material and hire good help. To say I use the best lumber, the best copper, and the best trimmings, and make my incubators and brooders in the best and most durable style, is only saying what anyone can say. Anyone who hopes to keep on doing busi- ness must take advantage of all these things in making their machines, and must talk about them in their catalogues. This is stock talk with every in- cubator maker in the country. We all say these things in the same way.. Probably the public would take it for granted that we were trying to use good material if we would not say a word about it. Some Common Sense About Incubators My: incubators and brooders are just practical common sense kind. They do not depend solely on good material and good workmanship. They are made exactly right for the best results, and when I say exactly right, that means they have been tested and tried, changed, remodeled and rebuilt more times than I like to think of before they were perfected and ready to offer to the public. Years ago we had well-made incubators that failed to hatch at all. They were experiments put on the market on-theory. I made my theories and worked them out before I ever sold a single incubator. Don’t think I guessed right the first time. I made mistakes; I laid awake nights making plans, and I studied over the matter for months before I got at the root of the trouble. You might make an incubator out of mahognay and ebony and put in ita silver tank and gold-mounted thermometer, and yet it would not work if it was not made right. My incubators and brooders are made to hatch. That is the first thing I thought of. Some of my first incubators were not pretty nor useful. Later I made some that were useful but not pretty. I looked after working qualities first, and when I had these I turned my attention to the ornamental part. 10 CRESCENT POULTRY FARM I might make an incubator that would cost three times as much as I sell mine for, that would not be worth a cent more for hatching eggs. I try to make my machines good to look at, but I try harder to make them good to hatch strong, vigorous chicks with. When you buy an incubator of me, you buy the perfect machine that has been worked out by a practical man who knows a good, vigorous chick when he sees it, and knows how an incubator should be made to produce this kind of chicks. I couldn’t draw a picture of an incubator to save my life, but I could take lumber and tools and make one that would work the first time trying, because I know what is needed to make a machine of this kind that will work. If you buy of me, you buy all I have discovered about artificial incubation since I was a boy, and I have put in long days and a good many nights at it. Frank Foy Brooder Hot Air Indoor NO. 5 BROODER, INDOOR HOT AIR, 200 CHICK CAPACITY. Weight Crated for Shipment, 110 lbs. No. 5 Brooder, with Regulator and all fixtures complete.....$ 8.50 With No. 1 Incubator ................ syacekaaehe ira cere . 22.00 Brooder No. 5 is what you want for No. 1 Incubator. This brooder can be used either indoors or outdoors, but should be provided with some kind of shelter for outdoor use. There is some building on almost every farm that will make a good place to run the brooder. I have had the best success in raising my chickens where I operated the brooder in a small movable house. There are many days the weather is not suitable for the chicks to run at large. At such times you can give them the run of the house the brooder is operated in. This plan is most successful where you are raising chickens in large numbers. This brooder is provided with the same regulator that I use on my incubators. The past season I have given much thought and attention to my brooders, with the result that they are as near perfect as it is possible to make them. A good brooder is just aS necessary as a good incubator, as there is no profit in hatching a lot of chickens and let- ting them die in a poor brooder. FRANK FOY, PROPRIETOR 11 Frank Foy Brooder Hot Air Indoor NO. 4, 100 CHICK SIZE. Weight, Crated for Shipment, 80 lbs. NViihieeive Sul acormecm decal mtixtUmesic esis: s cs oo ceceel vi cleseeie | kei $ 6.75 NVA GH NO Me lenny aos dees .es sls easel woslae a