~ oo p _ = i a en 7 2 ran Pare Ne aS ae : CANNED FISH AND SHELLFISH PREFERENCES OF HOUSEHOLD CONSUMERS, 1956 a — , SPECIAL SCIENTIFIC REPORT-FISHERIES No. 200 UNITED STATES DEPARTMENT OF THE INTERIOR FISH AND WILDLIFE SERVICE EXPLANATORY NOTE The series embodies results of investigations, usually of restricted scope, intended to aid or direct management or utilization practices and as guides: fOr administrative or legislative acocn, It is issued in EUs ea 2S for economy and to avoid oe in publication. United States Department of the Interior, Fred A. Seaton, Secretary Fish and Wildlife Service CANNED FISH AND SHELLFISH PREFERENCES OF HCUSFHOLD CONSUMERS, 1956 Results of a National Survey Conducted Under Contract to the U. S. Fish and Wildlife Service Special Scientific Report: Fisheries No. 200 Washinzton, D. C. February 1957 PREFACE The annual retail value of fish and shellfish sold to consumers in the United States amounts to over one billion dollars, The cost of merchandising fishery products from producers to con-= sumers runs to hundreds of millions of dollars annually. The function of marketing which is a part of this effort is a fertile field of study for the purpose of effecting worthwhile savings which would reduce this cost. In addition, means of increasing or better serving the demands of consrmers for fishery products should also be a primary object of such marketing study. Accordingly, the survey herein reported upon was undertaken for the purpose of improving marketing conditions for canned fishery products. It was financed with funds made available by the Salton- stall-Kennedy Act, approved July 1, 195 (68 Stat. 376), This Act established a separate fund to be used by the Secretary of the Interior to promote the free-flow of domestically produced fishery products in commerce by conducting, among other programs, marketing and economic research. The plan for the survey was developed in the Economics and Cooperative Marketing Section of the United States Fish and Wildlife Service under the guidance of the Chief of the Section, Dr. Richard A. Kahn, The execution of the plan was supervised by the Assistant Chief of the Section, Walter H. Stolting. The questionnaire and specifications for the survey work were developed by Noriar Pahigian, Statistician. Adolph Scolnick, Statistician, and Mrs. Evelyn Kramer, Statistical Assistant helped to prepare the final report. |H- a CONTENTS PIRES a 6 G66 OO bo G GOO 6 GC INGO GUE La OTMe sills bel) elo) veer eye telmtenel yc). SuTAyGy7 NEWCO) 16) GGG Ola 6 GO Glo OO Sampling: andviesvamavaoniy., slew cumelnte The questionnaire and field work. . Coding and tabulation controls... Summary, Of MajorehinGnesim ie mie) Yelle) ltrs The use of canned fish or shellfish and i @ to fresh and frozen fish or shellfish Frequency of serving canned fish or shellfish .... \Wigremencatoms: lor Geers 6°56 oro OG Oo OO Od 6016 Preference among kinds of canned fishery products . . Demand for unavailable items. ... e @ e relation ° °e Reasons people give for not using canned fishery Spades Canned tuna - principal findings. . Canned salmon - principal findings... Canned sardines - principal findings. . Canned shrimp - principal findings. .. Use of canned pet foods containing fish Branden eneSitret rely ch fer tomtectictmely oor ollre Tabulations of Responses to Questionnaire. Total use of canned fishery products. USCMOTe cCannedsrtumiciy voi rei se tot eVitelt volte USemOmacsnncdesiailimoms mente licen leh eume USE Oise Cannedwsarndimesny suveute, scieriis USC vot Canned (Shir-i1mp\e, ou to emlalitenter te Use of pet foods containing fish. . NODETIGI=ers Wel oMitahitey olieilren)'e) site © ‘ete; es Se ° ° eo 8 eo ¢ e@ @ @ ° ° e in pet feeding. . e e e e e @ oo e& @ @ Reasons for non-use of four major canned fishery products e e e @ Tne sampling plan and selection procedures. . Accounting for the non-interviews . Census dat Gikemmeriion \eniielae! jel tome WLen se sampling reliability of the results ..... Comparison of sample classification data with e @ ® Control procedures in processing the returns. Questionnaire and questionnaire instructions . . ii ° @ @ o @ Page 44 Wie a v4 Rr n far } i | Pet eee 1 Chesed te Mae 4 * ants ‘ he “Ny i 5 i } i it * . y x FN emantn ee i j a ¥ sei 27; Ta CY aI | iz Fiat ‘ (he ig STEER + a 7r es OME) eee bab DicreaRN ie vit yeleiece ute bity Vee INTRODUCTION This is a report on a June, 1956 nationwide survey pertaining to the use of canned fish and shellfish products by household consumers and their specific preferences, demands, likes amd dislikes affecting the actual and potential market for these products. The survey was carried out by W. R. Simmons and Asso- ciates Research, Inc., under contract with the United States Fish and Wildlife Service, The canned fish and shellfish industry is confronted with many economic and market problems which stimulated the effort put forth in this survey to find the answers to some of these problems. Because of changes in income and standards of living among the masses of lower income consumers, many families are up-grading the types of fishery products they use. The competition of imported products and domestic oversupply are often depressing factors on camed fishery product markets. The industry is faced with a press- ing need for expanding markets. At the same time, partly because of the fragmentation of the industry: into many small firms which are unable to conduct any basic marketing research, it is handicapped by insufficient knowledge of consumer demand and buying practices. This survey was designed to provide inform tion which will help the domestic fishing industry with its production and marketing problems. The population under study consisted of all private house- holds in the United States. To represent this population, a national prelisted probability sample of those households was designed, On the basis of this sample homemakers or persons mainly responsible for planning meals in 2,53 households were interviewed during the last three weeks of June, 1956. The sample used for the survey was carefully designed to reflect the existing geogrphic distribution of the population. Moreover, the sampling tolerances for all the important findings of the survey are sufficiently low that the user may have confidence that the results would not differ materially from a complete count among all jrivate households, The technical procedures employed are described to gome extent under "Survey Methods" and in greater detail in the Appendix, SURVEY METHODS Sampling and Estimation The sample used in this survey was a national multi- stage probability sample with each household existing in the United States at the time of the survey having the same chance of inclusion. Hence, estimates from the survey are unbiased in the sampling sense and the sampling tolerances of estimates are measur= able. The stages of selection were these: 1. One hundred primary sample areas (52 metropolitan areas and }\8 non-metropolitan counties) contain- ing 189 counties were first selected with known probability. 2. Within the 100 primary sample areas, 0 inter- viewing clusters were selected with calculated probabilities. These clusters, consisting of entire Census Enumeration Districts or combina- tions of city blocks, average about 200 dwelling units each. 3. Within the 40 clusters, sample households were selected by random procedures from the prelist- ings of all dwellings in the cluster. The ratio of selection was fixed separately for each cluster so that all households in the United States would have the same probability of inclusion. In each sample household the person responsible for planning the meals was specified for interview. A total of 2,543 interviews were conducted. Because of the wide geographic dispersion of the sample households given by the use of 100 primary sample areas and of large interviewing clusters within these areas, the sampling tolerances for many of the characteristics measured are not mich greater than those that would be obtained from a sample of households selected completely at random from a list of all households in the country. Sampling errors for all national estimates from the survey are suf-= ficiently low that the user may have confidence that the results would not differ materially from those of a complete Census using the same questionnaire and interviewing procedures. A detailed listing of the calculated sampling errors of national estimates for virtually all questions in the survey is given in the Appendix. In the case of estimates by region, income, city-size, family size, race, relicion, age and employment status of the homemaker, the sampling errors are, of course, larger, and the results must be used with some caution. However, even for these breaks, the estimates may be used with confidence wherever they are based on all or nearly all sample households in the particular region, income group, city-size group, etce A full discussion of the allowances to be made for sampling error in the case of esti- mates for sub-groups is given in the Appendix. Comparisons of classification data with independent data from Census sources, also given in the Appendix, indicate that the sample reflects reasonably well the current distribution of the population. Incomplete returns can be a serious source of bias in the results of a survey if care is not used to reduce them to the mini- mum feasible. In this survey the completion rate was 80 percent, that is, 80 percent of the originally assigned 3,198 households were interviewed. Refusals amounted to only 3 percent and tims were not likely to produce any substantial bias. A second call was made on a different evening in all cases where the respondent had not been at home on the first call. Almost all of the potential bias from the 15 percent not-at-home after two calls was eliminated by the use of a special procedure under which each interview is weighted according to the respondent's probability of being found at home when the interviewer calls. This probability is determined by ask- ing the respondent whether he or she was at home at a random time on each of six nights. The Questionnaire and Field Work The questionnaire was developed in consultation with the U. 5. Fish and Wildlife Service and carefully pretested in three different areas. Pretest results were analyzed in detail in conjunc- tion with detailed reports fram the pretest interviewers, and this analysis served as the basis for making the necessary revisions in the questionnaire and in instructions to interviewers. A copy of the questionnaire is included in the Appendix. 1/ This technique is fully described in an article entitled,"A Plan To Account For 'Not-At-Homes' By Combining Weights and Callbacks" by Willard R. Simmons, The Journal of Marketing, July, 195h. The interviewers employed on the survey were experienced and capable members of the contractors field organization. They were instructed to hold up interviewing after the first day's work until their completed questionnaires were thoroughly edited to test the quality of their work and their understanding of the instructions. Thus they could be given further direction before proceeding with the work on their assignment, or replaced if necessary. Coding and Tabulation Controls All coding was checked completely at the start, and sample coding instituted only after differences between coders had reached an acceptably low level. Thereafter, a continuous check of coding errors was maintained to make sure that the process was in controle Open-end codes were established from a systematic sample of 500 cases for any category with a frequency of greater than 13 percento A complete mechanical edit of the punched cards for consistency and accuracy was carried out on the IBM 101 machine, and all errors discovered in this process were corrected by reference to the questionnaire. SUMMARY OF MAJOR #INDINGS The Use of Camed Fish or Shellfish and its Relation oO esh and frozen “ish or is Survey results indicate that canned fish or shellfish is not directly competitive in any considerable degree with fresh or frozen fish or shellfish. This is particularly so with respect to canned fish. The following facts bear on this point: 1. Almost all households served canned fish or shellfish at one time or another as shown by the finding that 91% of the sample households had served these products during the past twelve months. The use of canned fish or shellfish was also quite stable throughout each of the four regions studied. 2. Those households that use fresh or frozen fish actually also use more canned fish than average. Calculations were made giving rough estimates of the average number of servings in the four-wesk period preceding the interview for these groups 2/ The comparison follows: 2/ for this calculation (and others of a similar kind given in this report) tabulations were used showing the number of times an item was served in the past lh weeks, from 1 time to 9 times or more. For this last group, an average of 10 times was assumed. h Average Number of Servings of Canned Fish or Shellfish Group In Past l) Weeks All households 2 lt Households that served fresh fish in past 12 months 2.8 Households that served frozen fish in past 12 months 209 3. The non-competitive relation between canned fish on the one hand and fresh and frozen fish on the other is to be expected from the fact that the predominant types of canned fish - particularly tuna and sardines =- are not widely used in the fresh or frozen state, so that most consumers do not think of fresh or frozen as alternatives to canned fish for these types. Households which did not use tuna during the year were asked why, and only 10% said that they prefer fresh or frozen fish. Only 14% of non-users of salmon and 5% of non-users of sardines gave preference for fresh or frozen fish as a reason for their non-use. In the case of those which did not serve shrimp, a mech higher percentage (26%) gave preference of fresh or frozen fish or shellfish as a reason. This is obviously due to the fact that shrimp is more widely used in the fresh or frozen state. While the use of canned fish or shellfish was quite stable there existed a variation in relationship between fresh and frozen fish as influenced by geographic location and availability of fresh fish and other factors. The States in the North Central Region showed the smallest percentage of households serving fresh fish; the highest percentage serving frozen fish. Other survey results indicated that there Was a variation by size of city: in the metropolitan cities (50,000 and over), there was a significantly larger percentage using fresh fish with a correspondingly small percentage of frozen fish users. Sharp racial differences also appeared: for fresh fish, 81% of non-white households served it during the year as compared with 51% of white households, while the reverse was true of frozen fish with 33% of non-white households serving it and 5% of white households. There is a consistent increase in the use of both fresh and canned fish as size of household increases. “USTFTTEYS IO YSTJ peuueo paares fayy sowTy Jo zequmu oy Mouy FOU PTP 784} asoy, pue sAIOsS OU PTP 4eUy spTOYyesnoy esoy, sapnTout Vit jz $S3140 S3WiL 3YOW YO S3WIL 2 vole S3NIL S EEa as CO) eRe er) ie 1S3M HLNOS TWHLN3D HLYON LSV3HLYON WLOL sp[oyesnoy Fo yuadieg SNOTDAY Ad "MATAUALNT OL HOTdd S¥aqM HNOd ONTHAG HSIATISHS YO HSM GaNNVO ONIAWAS JO AONANOgHA Frequency of Serving Canned Fish or Shellfish Some facts about the frequency with which canned fish is served are illustrated by figure 1. For the country as a whole, about one household in three served canned fish about once a week, i.e., they served it three or four times during a period of weeks. About a half served it less often, that is, two times or less. Of these, about 2 in 5 did not serve canned fish at all in the h weeks preceding the interview. About one in six served it more often than once a week. The following tabulation summarizes how the use of canned fish or shellfish is distributed among American households. Percent of all servings | Percentage of of canned fish or shellfish households of in past ) weeks accounted | Type this type for by this type | | Households that: Did not serve canned fish or shellfish in the past year 9 0 Served it in the past year but not | in the past ) weeks 18 ) Served it once or twice in the past h weeks 28 aly Served it 3 or times in the past h weeks 30 2 Served it 5 or more times in the past ) weeks 15 Ma It is apparent from this tabulation that the great bulk of canned fishery products use (63%) was concentrated anche the 15% who are "regular" servers, i.e., those who served it three times or more in the four-week period. There were significant variations by household characteristics: GEOGRAPHY: Northeast and West on the one hand and North Central and South on the other, showed a common pattern in relation to most aspects of tne consumption of canned fish. The Northeast and the West showed about 16% serving more often than once a week a s compared with 1\% in the North Central and Southern Regions e CITY-SIZE: Metropolitan areas showed a higher frequency of use than non-metropolitan areas. Since the North Central and Southern Regions are more largely non-metropolitan, this may partially explain their lower frequency of use as well as some of their other cammon characteristics. The time of interviewing may affect this relationship. Interviewing was conducted in June and other find- ings show that a high proportion of non-metropolitan households claimed Winter as the season they served canned fishery products most often, whereas higher proportions of metropolitan households indicated they served them more often in the Spring. INCOME: There is a consistent increase in the use of canned fish and shellfish as income rises, show- ing that canned fish and shellfish in general are definitely not especially low cost foods. Neither can they be considered luxury items since their use was very substantial among families in the $3,000 to $5,000 income class. There are some exceptions to these generalizations, notably in the use of carmmed mackerel. FAMILY SIZE: As with the percentage of users, the frequency of use increased consistently with the size of household from 30% of two-person households serving it three times or more in ) weeks to 58% for households having six or more persons. RACE: Non-white households use canned fish or shellfish more often than white - 5% serving it 3 or more times in ) weeks, against 7% for white households. In order to measure more accurately the variations in the use of canned fishery products by different types of households, the following calculations were made for the various types of house- holds showing the average number of servings per week during the four-week period immediately preceding the interview: AVERAGH NUMBER OF SERVINGS OF CANNED FISH IN -WEEK PERIOD FOR VARIOUS TYP#S OF HOUSEHOLDS BY REGION Type of Household Percent of All Servings All Households 100.0 Northeast 30.6 North Central 2502 South 28.3 West 1569 BY CITY=SIZE Metro-Central City (Over 500,000) 22Fi Metro-Central City (Less than 500,000) 14.8 Metro-suburban 31.9 Non-Metro-urban alta Non-Metro-rural non-farm Tat Non-Metro-rural farm 11.8 BY FAMILY SIZE 1 6 2 22.6) 3 21elk 21.6 5 13.6 6 or more 16.4 BY INCOME Less than $3,000 23.0 $3,000 - $999 11302 $5,000 = $6,999 20.4) $7,000 & Over 13.4) Variations by Season Average Number of Servings per Household per Week oly °70 76 °78 Figure 2 summarizes the seasonal pattern of use of canned fishery products. ing paragraphs. The significant facts are described in the follow- uoseag 19qUTH [led TOUS EMEC S aepnotzaeg ON [ee ] e21 Li *uoseas oUO UeY arOW POUOT USUI SpTOYESNoY Mey V SQIOH3SSNOH WiLOL JO LNS0USd AG :N3L4O LSOW G3SAN3S SI HSI3 GANNVO HOIHM ONINNG NOSVAS 10 Over half of all respondents did not claim a season during which they served canned fish and shellfish most oftena This emphasizes the "year around" part canned fishery products play in the American menue The households claiming specific seasons during which they served canned fishery products most often, are almost even- ly divided between spring, summer and winter with very few men- tioning fall as the major season. This fact could be interpreted as defining three uses of canned fishery products which have seasonal implication, iee., ae As a mem supplement during meatless periods such as Lent (SPRING) be Hot weather salad dishes (SUMMER) Ce Substitute for other less available food (WINTER) The characteristics of households claiming a season during which they served canned fishery products more often il- lustrate these influences. Yor instance: SPRING: More households in Northeast and North Central - more households in the metropolitan areas claim this season. SUMMER: More households in the metropolitan areas with less availability of fresh vegetables, etc.e, for all-salad purposes claim this seasone More households in the higher income groups with their higher use of shrimp and crab meat largely used for salads are in this group. WINTER: A far higher proportion of non-metropolitan and rural households claim winter as the season when they served canned fishery products more often. This reflects their lesser use of canned fish as a Lenten or summar salad dish, and their greater de- pendence on fresh foods during the other months of the year. alt Preference Among Kinds of Canned “ishery Products ae Generality of Use. Figure 3 exhibits the proportions of households that serve the three leading types of canned fish by geographic regions. Consistently the Northeast and West showed a different pattern of taste preferences for the three leading types. for instance: TUNA - Northeast and West ABOVE average North Central and South BELOW average SALMON - Northeast and West BELOW average North Central and South ABOVE average SARDINES - Northeast and West BELOW average North Central and South ABOVE average Though Tuna was the most frequently served type of canned fish in all parts of the country, its margin in relation to Salmon was much narrower in the North Central and Southern Regions. NOTE: The sharpest regional contrasts were found in the servings of Clam Chowder. Again the Northeast-v.est and North Central- South contrast holds true. The percent of households serving ClamChowder: Northeast = 31.0%; West - 33.5%; North Central - 661%; South - 903%. Some variations by other household characteristics: INCOME: The percentage of users of tuna increased with household income, while those of salmon and sardines were relatively uniform among income groups. Other canned fish items for which consumption moved in direct proportion to income were Shrimp and Crabmeat. This could be expected since they repre- sent the higher priced or "luxury" canned fish items. CITY-SIZE: In metropolitan areas the use of tuna was found in about 82% of the households which was much higher than in non-metropolitan areas, where it was about 67%. The reverse was true of salmon, about 77% in non-metropolitan areas, about 63% in metropolitan sections. For sardines, usage was about evenly di- vided in this respect with the exception of the largest cities where it was about 10% higher. 2 woiwwwwww vuwvw ov we wv uve CT te) ” O22 » o2 2 =< o mo mS a =£ Oo mo Mo _d Me § 4 Goers mG 22 §2 SS a> = px az 7} 4 <= a= Sigg ies 13 % OY eeeereen teseeeen ti | Sp[Oyesnoy fo quadieq SHLNOW SATSML LSVd SNIYNG SANIGUVS —- NOW1VS -VNNL GSNNVO ONIAUSS SQIOHASNOH 4O AONANO|AYS SAILV 13 g eansty RACE: Tuna was used relatively by more white respondents, salmon by relatively more non-white, be Frequency of Use. In terms of frequency of use, as measured by the number of times served in the four weeks preceed- ing the interview (June, 1956), tuna was the leading type of canned fish. Of all tuna users 78% had served it in the past four weeks compared with 62% of salmon users. The greater frequency of use of tuna held true in all parts of the country, although its margin over salmon was much narrower in the North Central and Southern Regions. The percentage of tuna users who had served it once a week or more was 25% compared with 8% for salmon. Again, the fact that interviewing was done in the late spring, a time that is per- haps more favorable to the use of tuna, must be considered in in- terpreting these findings. With respect to other kinds of canned fish and canned fish specialties covered by the study, the pattern of similarity between Northeast and West on the one hand, and North Central and Southern Regions on the other, tends to persist. The tabulation below summarizes the average number of servings of tuna and salmon for various types of households. AVERAGE NUMBER OF SERVINGS OF TUNA AND SALMON IN ONE WEEK IN VARIOUS TYPES OF HOUSEHOLDS BY REGION Percent of All Average Number of Servings Servings per Household per Week Type of Household Tona aan Tuna Salmon Northeast 35.1 2hed 055 el9 North Central 2263 30.6 032 e222 South 23-8 3h,.6 032 oe West 18 08 10.3 057 Pale) 1h AVERAGE NUMBER OF SERVINGS OF TUNA AND SALMON IN ONE WEEK IN VARIOUS TYPES OF HOUSEHOLDS (Continued) BY CITY-SIZE Percent of All Average Number of Servings Servings er Household per Week Type of Household Tuna almon Tuna Salmon Metro-Central City 21.0 19 si ol6 o2l (Over 500,000) Metro-Central (Less than 500,000) 1.6 13.6 6 022 Metro-Suburban 3601 23.6 055 Pas) Non-Metro-Suburban 11.7 13 6 033 ol9 Non-iietro-Rural-= Non=Farm 6.3 ELAS) e3l 623 Non-Metro Rural Farm 1OS3 18.2 028 025 BY FAMILY SIZE iL 326 lied sol ol2 2 22 el 2.8 ry5is) 218 3 19.0 20 26 e37 020 h 20.8 18.) 046 220 5 13.8 13.6 250 e2h 6 or more 20 oy 18.) 065 020 BY INCOME Less than $3,000 19.9 309 228 e22 $3,000 - $1,999 3.1 10 07 oli3 o21 $5,000 - $6,999 22.0 1709 od 21 $7,000 - & Over 15.0 10.5 ed 019 Demand for Unavailable Items It can be fairly stated that the distribution of canned fishery products is meeting the demands of consumers in all parts of the courtry. Only 3.2% of all households indicated that any item which they wished to purchase was unavailable at their usual shopning place. It may be noted that this percentage was somewhat higher (5.8%) in the West. But most of the Western respondents wanted products so unusual that no one of them occured with sufficient frequency to warrant separate listing in the tables. Respondents wanting unavailable items were highly concentrated in metropolitan areas and in the highest in- come groupSe 15 Reasons People Give For Not Using Canned Fishery Products Of particular interest to those engaged in marketing a specific canned fishery product will be the reasons the non-users of that product gave for their non-use. Each respondent interviewed who was found not to have served any one of the three major types of canned fish and canned shrimp in the previous twelve months was asked why he or she had not served the product. The tabulation below summarizes the reasons given by respondents for not using each type of canned fishery product: REASONS GIVEN FOR NOT SERVING TUNA SALMON SARDINES SHRIMP (Some respondents gave several reasons, therefore percentages do not necessarily add to 100) Don't like, family dislikes 6% 7% 67% 3% Dislike canned fish, prefer fresh, frozen 10 14 5 26 Dislike all fish 10 9 6 h Flavor strong, oily, salty, fishy 7 8 10 E Dietary reasons, fisn disagree, Doctor's orders 9 1 7 h Too expensive 8 10 2 alt Habit, never used, no particu- lar reason, Never tasted iat 6 6 12 Other reasons a2 15 9 at), The major reas respondents gave for not using any of the three main types of canned fish and one type of canned shell- fish was that they or their family did not like the product, which usually means they do not consider it appetizing, Only in the case of canned shrimp was there strong indication of preference for the fresh or frozen product. less than 10% of all respondents expressed objections to specific qualities of the products not served such as taste, oiliness, saltiness, odor, etc. The small number of respondents who gave price as a reason for not serving suggests, again, that canned fish is not generally considered a luxury food by most households. 16 It should be borne in mind, however, that out of consideration of prestige, respondents may give other reasons for non-use when the real reason is actually cost of the product. Corroborative evidence was furnished by the fact that the lowest income groups consistently mentioned price as a reason for non- use about twice as often as the average household. Big families, farm families and non-white families also showed this greater than average frequency. Referring back to the tabulations on average number of servings in various types of households, it is noted that the average number of times any kind of canned fishery product was served in the course of a week was much smaller among families with incomes of less than $3,000 than among those with incomes of 27,000 or over. Also, it is noted that while there is very iittle difference by income in consumption of salmon, probably because the data do not differentiate between red and pink salmon, in the case of tuna, the top-income group served it about twice as often as the low-income group. In the discussions which follow for each of the four main canned fisnery products on which detailed information was solicited from respondents a brief summary is given of sae of the salient findings other than those already presented. Canned Tuna - Principal Findings 1. Purchase and Stocks of Tuna. More tuna wyers ()2%) purchased two cans at once and about 32% purchased 3 or more. Most households had little or no stock on their pantry shelves at the time of the survey. 2. White and Lisht Meat. White and light meat tuna were about equally popular in the country as a whole. White meat was more favored among very high-income consumers and in the Northeast. Light meat was twice as popular as white in the North Central Region and among lower-income groups. 3. Tuna Packed in Brine. Most respondents showed little use of, experience with or interest in tuna packed in brine. However, the small percent who did use tuna in brine were quite definite in their preference. It should~be noted that only 11% of total tuna users had ever tasted this product and the percentage preferring tuna in brine is 7ele lh. Ways of Serving Tuna. Salads and sandwiches were by far the most popular ways of serving canned tua with casseroles ruming a distant third. The patter in the West was sharply different aE from the rest of the country. Elsewhere, salads were most frequent ways of serving tuna, but in the West tuna sandwiches were by far the most popular with 62% of all households giving this as the most frequent way of serving tuna. Casseroles were more popular in the North Central Region than in the rest of the country. Se Reasons for Serving Tuna. When asked why they served canned tuna, about 70% of tuna users said simply that they liked ite Almost half mentioned the ease, speed and convenience of tuna as a reason for serving it, suggesting promotional possibilities stressing convenience or the "meal-in-minutes" theme. Canned Salmon = Principal Findings le Purchase and Stocks of Salmon by Size of Can. The one=pound can was more widely used than the 7-ounce size, 29% of users having the former on hand compared with 16% for the latter. For the one-pound size the usual purchase was one or two canse In the case of the 7-ounce flat can, most respondents stated they do not know how many they purchase at one time, but among those who did know the usual practice was to buy one or two cans at a time. 2. Use of Red and Pink Salmon. Respondents generally were aware of the difference between red and pink salmon. Purchases were about equally divided between the two types in both the Northeast and the West. The North Central Region favored pink salmon by 5h% to 11%. In the South, pink salmon was favored by 73% of all salmon using households. Red salmon use increased and pink salmon use de- ereased as incomes rose. Pink salmon, however, was favored by the majority of users up to the $7,000 income group, at which point red salmon became the more popular. 3. Varieties of Salmon. The majority of respondents were unable to identify the variety of salmon they usually buy. Of those who did give some identification, the majority mentioned a brand or area name, particularly "Alaska". A significant number of users gave "Sockeye" as the variety used. Other varieties were identified by a neglible number of respondents. h. Ways of Serving Salmon. The most popular way of serving salmon was in cakes, croquettes, salmon balls or loaves, with nearly half of all users giving such use as their most frequent way of serv- ing it. Respondents who stated they use it most frequently in salads numbered 17% of those serving. Other ways mentioned by a significant number of respondents were casseroles, and direct from the can. Salmon salads were popular in the big cities but used much less frequently in non-metropolitan areas where patties and similar uses were more prevalent. 18 Canned Sardines - Principal Findings 1. Frequency of Use. Although half the households of the country used canned sardines only 13% served them as often as once a week. There was little variation in these per- centages by region, income or type of area. The percentage of non-whites serving sardines once a week or more was more than double the percentage for white households. 2. Purchase and Stocks of Sardines. Only about half the users had sardines on hand at the time of the interview. Most of these had one or two cans. Percent of households stock- ing sardines increased consistently with income. Nevertheless, the majority of users said they usually purchased three or more cans at atime. This seems to show that purchases were made in quantities in excess of immediate require- ments and kept on hand for a time. 3. Domestic Versus Imported. Of all users, 26% did not know whether they used domestic or imported sardines, but 3% said they used domestic and 31% imported. In the Northeast the preference for imported was higher than in other regions and the "don't know" percentage was only 18%. The South showed the highest use of domestic sardines. Imported sardines were more popular in metropolitan areas and among higher income consumers. 4. Factors Influencing Choice of Sardines Purchased. Among the influential factors affecting the purchase of sardines, the product in which they are packed was the most important. Price was second in importance, except in the South, where it was the most frequently mentioned reason for making a choice. Other important reasons were habit, taste, preference for imported type, and small size can. 5. Type of Sauce or Oil. Almost 25% of users of sardines packed in oil did not know what type of oil was used in the canned sardines they usually bought. Among those who did know, soybean oil was the most popular followed closely by olive oil. In the Northeast and West, olive oil was the most popular but there was a strong preference for soybean oil in the North Central and Southern Regions. 19 Virtually all respondents knew whether oil was used with the sardines they bought. Over 62% indicated this. Less than 18% of users bought sardines packed in mustard, tomato sauce or any other way. 6. Ways of Serving Sardines. The most frequent method of serving sardines was with crackers. This was especially true in the South, where 66.2% of users favor this method compared with less than 0% of users elsewhere in the country. Sardine sandwiches were the most popular use in the Northeast and second in popularity in the North Central and Western Regions. Among households serving, 13.2% served sardines most frequently as part of the main dish of a meal. The North Central and Southern Regions were above average in this respect. In the Northeast, 13% of users served sardines most frequently in salads. Canned Shrimp = Principal findings 1. Frequency of Use. Canned shrimp was served in 2h% of all households within the 12 months prior to the interview. The percentage was highest (l:7%) in the West. Moreover, users in this region served the product frequently: 20% served it three or more times in four weeks; for the rest of the country less than 10% served it that often. 2. Purchase and Stocks of Canned Shrimp. Nearly 50% of Western users had canned shrimp on hand at the time of the interview. In all areas the usual number of cans purchased at one time was one or tWOoe 3. "Deveined" Versus "Regular". Among canned shrimp users 95% were aware of the difference between "deveined" and "not deveined" canned shrimp. The deveined product was usually purchased by twice as many households as the regular or not deveined producte Among users of "regular" camed shrimp 85% stated they removed the back vein before serving. he Ways of Serving. Tne predominant method of serving canned shrimp was in salads. This was especially true in the West where overall use of canned shrimp was heaviest. Of all Western users 82.))% usually served it in salad. For the rest of the country, the comparable percentage was slightly over 50. About a third of all users mentioned cocktail or hors d'oevres aS a usual method of serving shrimp with households in the North Central Area (6.5%) relatively more inclined to this use than other areas. Slightly over 0% of Southern households usually served canned shrimp as a hot main dish -- over twice the proportion in any other region. 20 Use of Canned Pet Foods Containing Fish in Pet Feeding 1. Ownership of Pets. About one-third of American households om dogs and about one-fifth own cats. Ownership of pets is notably less prevalent in the Northeast where 19% own dogs and 13% own cats. Among Southern households 1% own dogs. Other areas were very close to the national averages. Pet owner- ship is almost equally prevalent among all income groups. It was highly concentrated in rural areas especially on farms where nearly 70% of households own dogs and 63/5 own cats. Pet ownership was also more prevalent in larger families. 2e Households Using Product. The use of canned pet food Choe) than containing fish was mich more widely prevalent for cats it was for dogs (26%). Moreover, only 21% of those stating that they used this product in feeding their dogs did so every day (seven days in the past week), whereas, 50% of those who fed it to their cats used it every day. Purchasers of canned pet food containing fish bought in relatively large quantities with nearly half of all users stating tnat they normally bought five or more cans at once. Respondents were also asked if they purchased canned fish other than pet food for their pets. Only 3.5% of dog owners and 10% of cat owmers indicated that they ever made such purchases. Among these few respondents, sardines were the kind of canned fish most often bought for pets with some use of mackerel and salmon also indicated. Brand Interest 1. General. Users of the three major varieties of canned fish and canned shrimp were asked, "Do you usually look or ask for a particular brand when buying canned "? "Yes" answers to such a question would reflect brand awareness plus some degree of demand or preference for a particular brand. On the one hand, re- spondents may be well informed about brands and yet not be conscious of enough preference for any one of them to "look or ask for" that brand. On the other hand, respondents may “look or ask for a par- ticular brand" and yet be so nearly equally willing to my another or any other brand that their action cannot be interpreted as brand demand in any effective sense of the terme 21: Such predilection for a particular brand as is represented by affirmative responses to the question occurred among a higher percentage of tuna users than among users of the other three products as shown below: Percent of Users Serving Product in Past 12 Months Who Look For a ExOgucy Particular Brand e Tuna 58.5 Salmon ° Sardines 3.9 Shrimp 36.2 2e Region. For tuna and salmon percentages of respond- ents who looked for particular brands were higher in the Northeast and South than the North Central and Western Regions. For sardines, the Northeast was 11% above the national average, the South 7% below. In the case of shrimp, the West had a 9% greater percentage of households looking for a brand than the average, the Northeast being li% above and the North Central and Southern Areas definitely below. 36 Income and City-Size. Looking or asking for brand increased progressively among users of tuna, salmon, and sardines as income increased. For all three products, it was also higher in cities and towns over 2,500 than in rural areas. The above appears to indicate that promotional efforts to establish brand preferences in these products can be successful to some extent in spite of their being "natural" rather than manu- factured products, though the possibilities in this respect may be more limited than with products where greater differentiation in the processing of the merchandise can be achieved. 22 TABULATIONS OF RESPONSES TO QUESTIONNAIRE The information obtained in this survey is presented in tables given in the following pages of this report. For each question asked, eight tables are provided to show the distribu- tion of replies to the question, one table for each of these classifications: 1. Total United States and by four major regions 2. By size and type of community 3. By family income he By size of family Se By major religious affiliation of the family 6. By white or non-white population 7. By employment status of the household "meal planner" 8. By age of the "meal planner" The weighted base for the percentage distribution in any column of the tables is shown at the foot of the column, This weighted base is slightly larger than the number of respondents actually answering the particular question because of the weight- ing for at-home frequency. For the total of all 2,543 respondents actually interviewed, the weighted base is 2,770. In effect answers are supplied for the "not-at-home" respondents by the method described above and referenced in footnote 2. The actual mumber of respondents interviewed and the weighted base for the various tabulations made of the totel sample are as follows: Total Northe North U. Se east Central South West Regions - Actually interviewed 2543 671 ES Sie -S8h0) Weighted Base 2770 = 734 BOSy OS ie383 1/Megalo- Metro - Non- Non- Non= politan Central Sub- Metro Metro Metro Total Over 50,000- urban 2,500- Rural Rural U. S. 500,000 500,000 Metro 50,000 Farm Nn-Farn City Size and Actually interviewed 25))3 81 30 691 365 268 398 Rural Weighted base 2770 528 363 760 Olu 28lies list 1/ A metropolitan area consisting of a county or group of contiguous counties containing at least one city of 50,000 or more inhabitants. 23 Total Under $1000- $2000- $3000- $000- $5000- $7000- $10,000 U. S. $1000 1999 _2999_ _3999_ _4999_ _6999_ _9999 and Over income Actually interviewed 253 167 232 357 533 52h 455 167 108 Weighted base 2710's wa 75s) 1253 381 580 565 98 190 128 Total Six or U.S. One Two Three Four Five More Family Size Actually interviewed 2543. 175 695 Sho 1,86 306 31 Weighted base 2770) L97Tom TOM iwSOLy We SL Peas 22 362 Total Usenoe Catholic Protestant Jewish Religion Actually interviewed 1/ 2543 688 1714 7h Weighted base 1/ 2770 753 1860 2/ 8h 1/ Total includes other denominations relatively small in number. D/, Relatively unstable due to the small number of cases. Total WS 5 White Non-White Race Actually interviewed 253 2227 316 Weighted base 2770 2,27 343 Total Ue Se Full-Time Part-Time Not Employed Employment Status Actually interviewed 1/ 25443 500 191 1805 Weighted base 1/2770 586 218 1913 1/ Total includes small number who did not report their employment status. 2h Age of Homemaker Total 65 & Us. So 15-2 25-29 30-34 35-39 hOmbh W5-h9 50-54 55-59 60-4) Over Actually interviewed 253 176 260 309 321 309 276 250 177 Weighted base 2110 LOIS 2627 SUNN ESO 338s oO 270) 197 The sets of tables for the different questions are presented in the order of the questionnaire: tables for the first question are given first, and so on, The order falls into the following scheme according to questionnaire section: 1. Total use of canned fishery products, Sections A and B Use of canned Tuna, Section © Use of canned Salmon, Section D Use of canned Sardines, Section E Use of canned Shrimp, Section F Reasons for non-use of the four major canned fishery products, Section G Use of Pet Foods Containing Fish, Section H 25 182 192 283 303 REGIONS 26 Section A Total Use of Canned Fishery Products uestion la NATIONAL CANNED FISH AND SHELLFISH STUDY During The Past Twelve Months Has Your Family Served Fish Or Shellfish Which All Households Form Of Fish Or Shellfish Served Fresh Fish Frozen Fish Frozen Shellfish Fresh Shellfish Cured Fish None Served - Don't Know Weighted Base: Was Purchased In Any Of The Following Forms? 59.9 51.2 26.1 2h. 17.8 16.1 (2770) REGIONS North- North east Central South West % a % % 100.0 100.9 100.0 100.0 67.2 7.5 66.5 57.h 6.6 56.4 49.1 EBs) 23 ei 26.6 27.2 29.0 33.8 13.2 26.3 26.1 17.8 26.3 8.4 20.6 14.3 19.5 14.2 16.4 (73k) (805) (848) (383) Note: Some respondents purchased and served more than one type of fish or shellfish. During The Past Twelve Months Has Your Family Served Fish Or Shellfish Which Was Purchased In Any Of The Following Forms? (Guat t eS PLIaee Megalo= tro Non- Non- Non- politan Central Over 50,000- Suburban aad 500, 000 ae ae Metro All Households 100.0 100.0 100.0 14.0 Form Of Fish Or Shellfish Served Fresh Fish 5909 6704 590 624 Frozen Fish 51.2 3908 55.0 5Tol Frozen Shellfish 26.4 2361 29.68 31.2 Fresh Shellfish 2hel 3367 26.7 31.2 Cured Fish 17.8 2hel 17.1 2005 None Served - Don't Know 16.1 17.0 14.0 12,8 Weighted Base: (2770) (528) (363) (760) Note-Some respondents purchased and served more than one type of fish or shellfish. 27 Metro 49.8 5307 28.2 16.8 Iol 20.0 (40k) Metro Rural Farm 100.0 5308 51.8 17.6 9.2 18.0 19.7 (28h) Metro Rural Non-Farm 100.0 6005, 48.5 2320 16.5 1307 16.2 (431) Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question la During The Past Twelve Months Has Your Family Served Fish Or Shellfish Which Was Purchased In Any Of The Following Forms? INCOME Under 000- 3 0 Total $1000 1999 2999 3999 999 6999 yy Gri mere Clee os Cen Socata eee win Say ES All Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Form Of Fish Or Fresh Fish 599 50.3 6408 6262 = 5908 = 5808 = 5920 Frozen Fish 51.2 32.0 W0o3 = 5064 = 5266 eT = 5540 Frozen Shellfish 26h; 8.6 13.8 18.9 2129 28.1 38.4 Fresh Shellfish hel: 907 1960 21.3 2206 20 heh «= 2709 Cured Fish 1728 14.3 1308 16.0 1169 1760 25.3 None Served - Don't Know 16.1 29.7 20.9 15-7 16.9 4.0 12.7 Weighted Base: (2770) 175) (253) (381) (580) (565) (98) Nete: Some respondents purchased and served more than one type of fish or shellfish. During The Past Trelve ».onths Hes Your Fanily Served Fish Or Shellfish Which Was Purchased In Any Of The Following Forms? NU! BER OF PERSONS IN HOUSEHOLD Total One Two Three Four Five 7, oe = = ay All Households 100.0 100.0 100.0 100.0 100.0 100.0 Form Of Fish Or Shellfish Served Fresh Fish E9C9 h7.2 56.3 60.) 61.5 66.8 Frozen Fish 51.2 32.0 13.8 53h 63.8 5.6 Frozen Shellfish 26.) 16.8 26.7 26.1 31.5 28.0 Fresh Shellfish 2heli 17.8 23.05 2h.1 20.7 28.0 Cured Fish 17.8 17.3 17.0 16.7 20.7 19.3 None Served - Don't Know 16.1 31.0 22.0 14.0 10.1 13.4 Weighted Base: (2770) (197) (778) (59h) (517) (322) Note: Some respondents purchased and served more than one type of fish or shellfish. 28 62.6 61.1 40.5 3709 26.8 (190) Six or More 100.0 65.2 £1.7 22.) 25.7 16.3 9.7 (362) Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question la During The Past Twelve Months Has Your Family Served Fish Or Shellfish Which Was Purchased In Any Of The Following Forms? RELIGION OF FAMILY Total Catholic Protestant Jewish % 4% % 4 All Households 100.0 100.0 100.0 100.0 Form of Fish Or Shellfish Served Fresh Fish 5909 6307 58 8 61.9 Frozen Fish 51.2 5305 514 3h05 Frozen Shellfish 26.4 28.7 26.0 17.9 Fresh Shellfish hel 32.0 a1 21.4 Cured Fish 17.8 19.7 156 56.0 Nore Served = Don't Know . 1661 12h 16.9 15.5 Weighted Base: (2770) (753) (1860) 1/ (84) 1/ Relatively unstable due to the small number of cases. erved more than one type of fish or shellfish. nting "Other Denominations" not shown. During The Past Twelve Months Has Your Family Served Fish Or Shellfish Which Was Purchased In Any Of The Following Forms? Total White Non-White 4 3 % All Households 100.0 100.0 100.0 Form of Fish Or Shellfish Served Fresh Fish 5909 5609 81.3 Frozen Fish 51.2 5307 33 02 Frozen Shellfish 26.44 2706 17.5 Fresh Shellfish hol 23.8 28.9 Cured Fish 17.8 1867 nb None Served = Don't Know 1661 1607 11.7 Weighted Base: (2770) (2427) (343) Note: Some respondents purchased and served more than one type of fish or shellfish. 29 Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question la During The Past Twelve Months Has Your Family Served Fish @ Shellfish Which Was Purchased In Any Of The Following Forms? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Employed & % r & All Households 100.0 100.0 100.0 100.0 Form Of Fish Or Shellfish Served Fresh Fish 5909 6.8 66 oh 58.7 Frozen Fish 51.2 Dll 3 02 51.5 Frozen Shellfish 26.) 3002 23.0 2505 Fresh Shellfish 2h oly 3002 2607 22.) Cured Fish 17.8 18.9 184 1723 None Served - Don't Know 1661 15.0 1502 16.5 Weighted Base: (2770) (587) (217) (1913) Note: Some respondents purchased and served more than one type of fish or shellfish, Percentages for 53 cases representing "Unreported Employment™ not shown. During The Past Twelve Months Has Your Family Served Fish Or Shellfish Which Was Purchased In Any of The Following Forms? AGE OF HOMEMAKER Total Seth Ba09 adh 3e39 Loads USALY soos $5089 Conky Over % 4 é é é 4 é 4 4 $% 4 All Households 100.0 100.0 100.0 100.60 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Form of Fish or Shellfish Served Fresh Fish 5909 5806 5607 ~=—58 od «= 306 Be 2 = 6009 9 502 =o} «9 5106 25508 Frozen Fish 5102 5103 5205 58.1 56.2 b9e7 5003 5607 5008 3.8 3826 Frozen Shellfish 26h) 30e) 33.0 32.8 28.4 26.9 26.00 3.5 18.3 20.8 1.9 Fresh Shellfish 2h; ohh 1803 2703 2300 0 MoS «= 2702) 2607 ©=— 2309 0 Ate «= ed Cured Fish 17.8 We2 Wre9 2261 2001 2205 UieS Wel 1507 seb 15.8 None Served = Don't Know 1601 1507 1305 We9 We7 1667 1568 8.5 20.8 23.4 2701 Weighted Base: (2770) (191) (22) (344) (349) (338) (30h) (270) (197) (192) (303) Note: Some respondents purchased and served more than one type of fish or shellfish. 30 3 fj o NATIONAL CANNED FISH AND SHELLFISH STUDY Did You Serve Any Type Of Canned Fish Or Canned Shellfish Within The Last Twelve Months? REGIONS North- North Total east Central South West Z a % % 4 Ali Households 1/ 100.0 100.0 100.0 100.0 100.0 Households Which Served Any Item Of Canned Fish Or Shellfish 91.4 91.7 90.3 90.4 95.3 Households Which Did Not Serve Any Items 8.6 8.3 9.7 9.6 4.7 Weighted Base : (2770) (734) (805) (848) (383) 1/ Total base for survey (total households) consists of households having the main meal at home once a week or more. Did You Serve Any Type Of Canned Fish Or Canned Shellfish Within The Last Twelve Months? CITY SIZE Megalo- Metro Non- Non= Non— Politan Central Metro Metro Metro aie sore Aue Suburban 2,500- Rural Rural ° 000 00 , 000 Metro 0,000 Farm Non-Farm Sao hey ae cs i ara ae Se id er 411 Households 1/ 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Households Which Served Any Item Of Canned Fish Or Shellfish Floss 92s 9301 920 890) 90.8 90.0 Households Which Did Not Serve Any Items 8.6 726 609 8.0 10.6 92 10.0 Weighted Base: (2770) (528) (363) (760) (hol,) (28h) (431) 1/Total base for survey (total households) consists of households having the main mal at home once a week OF MOT. 31 Section A Question 1b NATIONAL CANNED FISH AND SHELLFISH STUDY Did You Serve Any Type Of Canned Fish Or Canned Shellfish Within The Last-Twelve Months? INCOME 2000 $3000 Hy 00C iS 57K ? Total $1000 1999 2999 3999 999 6999 9999 and Over All Households U 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Households Which Served Any Item Of Canned Fish Or Shellfish 916) 80.0 8707 9126 9le2 9209 D6 9302 9320 Households Which Did Not Serve Any Items 8.6 2000 12.3 8h 8.8 Wad! Can 6.8 720 Weighted Base: (2770) (175) = (253) = (381) = (580) = (565) (498) (190) (128) U/ Total base for survey (total households) consists of households having the main meal at home once a week or moree Did You Serve Any Type Of Canned Fish Or Canned Shellfish Within The Last Twelve Months? NUMBER OF PERSONS IN HOUSEHOLD ix Total One Two Three Four Five or More Tee ne i All Households VY 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Households Which Served Any Item Of Canned Fish Or Shellfish 91h 81.7 86.8 93h Ne& 93.9 96.) Households Which Did Not Serve Any Items 8.6 16.23 13.2 6.6 Bee 6.1 3.6 Weighted Base: (2770) (197) (778) (59h) (517) (322) (362) Y Total base for survey (total households) consists of households having the main meal at home once a week or more. 32 Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1b Did You Serve Any Type Of Canned Fish Or Canned Shellfish Within The Last Twelve Months? RELIGION OF FAMILY Total Catholic Protestant Jewish % % % % All Households 2/ 100.0 100.0 100.0 100.0 Households Which Served Any Item Canned Fish Or Shellfish Neb ye? 90 oh 9107 Households Which Did Not Serve Any Items 8.6 53 96 8.3 Weighted Base: (2770) (753) (1860) 2/ (84) Ie ‘Total base for survey (total households) consists of households having the main meal at home once a week or more. 2/ Relatively unstable due to the small number of cases. Note: Percentages for 73 cases representing "Other Denominations" not shown. (67 Interviews) Did You Serve Any Type Of Canned Fish Or Canned Shellfish Within The Last Twelve Months? RACE OF HOMEMAKER Total White Non-white % 4 3 All Households 1/ 100.0 100.0 100.0 Households Which Served Any Item Of Canned Fish Or Shellfish Ley 91.8 88.3 Households Which Did Not Serve Any Items 8.6 8.2 7 Weighted Base: (2770) (227) (343) 1/ =/ Total base for survey (total households) consiste of households having the main meal at home once a week or more, 33 Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1b Did You Serve Any Type Of Canned Fish Qr Canned Shellfish Within The Last Twelve Months? EMPLOYMENT OF HOMEMAKER Total Full-Time Part=lime Not Employed % & 3 3 All Households 1/ 100.0 100.0 100.0 100.0 Households Which Served Any Item Of Canned Fish Or Shellfish 914 91.6 9306 911 Households Which Did Not Serve Any Items 8.6 8h beh 8.9 Weighted Base: (2770) (586) (218) (1913) 1/ Total base for survey (total households) consists of households having the main meal at home once a week or more. Note: Percentages for 53 cases representing "Unreported Employment" not shown. Did You Serve Any Type Of Canned Fish or Canned Shellfish Within The Last Twelve Months? AGE OF HOMEMAKER 6 id Total 15-2 25-29 30-34 35-39 Wow boau9 50=_5h 55-59 60-6) Grae % é é % % % 4 % % % % All Households 1/ 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Households Which Served Any Item Of Canned Fish Or Shellfish Mol 9307 Mle 9506 95 el heh 9005 MoS We 81.8 8202 Households Which Did motRseioe giv items 8.6 663° 805 7 Ue |) U9) | 556) 905 1 502) 1906 82 metre Teienten Base: (2770) (191) (282) (34) (3h9) (338) (304) (270) (297) (192) (303) 1/ Total base for survey (total households) consists of households having the main meal at home once a week or more. 3h Section A Question 1b NATIONAL CANNED FISH AND SHELLFISH STUDY Which Of These Types Of Canned Fish Or Shellfish Did You Serve? Total rd All Households 100.0 Type Of Canned Fish Served _ Tuna 7601 Salmon 68.8 Sardines 50.3 Shrimp 2h.0 Oysters 22.5 Crabmeat 16-7 Mackerel 10.0 Clams 8.2 Weishted Base: (2770) Note: Some respondents gave more than one answere Which Of These Types Of Canned Fish Or Shellfish Did You Serve? All Households 100.6 100.0 100.0 Type Of Canned Fish Served Tina 7601 Gel: 505 Salmon 68.8 = 50s 7905 Sardines 50.3 5708 No.9 Shrimp 2400 = 2605 2705 Oysters 2265 Use2 2361 Crabmeat 16.7 21,9 2007 Mackerel 1¢.9 245 8.8 Tlens Be2 8.3 als leighted Bases (2770) (528) (363) Note: Some respondents gave more than one answers REGIONS ae : een South West Zz SOD Te ke tae 100.0 100.0 100.0 100.0 83eht 7Le? 68.9 8767 5967 T5 ehh 7306 = Gel N59 Sle Sue6 = 478 2606 19 1509 6.5 1y.2 25.3 22.5 3266 260l: Tel 12.9 269 5.0 9.6 1723 he2 12.3 226 IysObyee eel! (734) (805) (848) (383) ChRATAYE NSETIZE Homo | stn Suburban 2,500 Rvre] 100.0 100.0 100.0 8261 7100 5905 6241 7300 7809 oe1 L605 1705 2766 1726 19): W077 2807 345 251 10.1 546 567 8.7 18.0 11.3 569 4.6 (760) (LOh,) (28h) (431) Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question lb Which Of These Types Of Canned Fish Or Shellfish Did You Serve? INCOME Under 1000 * 3000- 4000- & 7000- 10,000 Toa SG eee ge ee pene ve All Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Canned Fish Served Tuna 76.1 52.6 59-3 7069 = The esas oh Fea Salmon 68.8 61.1 6955 — Tile? 67-9" | (69.0)ye (7029) (03 = 1.5 122 lel 0.9 326 009 1.2 Ol 1.0 1.6 0.2 03 Ool - 03 13.8 Jol 121 2206 Tol (2532) (673) (727) (767) (365) Which Of These Types Of Carmed Fish Or Shellfish Did You Serve Most Frequently? I Megalo— Metro Non- politan Central Metro Over 50,000= Suburban 2,500= Total 500, 000 500, 000 Metro 50, 000 es Z Z 4 % 100.0 100.0 100.0 100.0 100.0 5301 5720 6300 6507 4507 21) 17.8 18.9 12 6 26.0 Sols 82 3.8 303 520 202 1.0 09 1.1 309 1.5 1.0 0.3 Ook 1.0 1.5 1.7 1.2 2.6 0.6 0.9 1.2 15 1.1 - 0.2 002 0.3 O02 003 13.8 11g 10.1 1320 17.5 (2532) (488) (338) (699) (361) 39 Non=- Metro Rural Farm 1e2 Ooly 15.9 (258) Non= Metro Rural Non-Farm Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question lo Which Of These Types Of Canned Fish Or Shellfish Did You Serve Most Frequently? Under 33 $ (000 Total $1000 1999 2999 3999. 4999 6999. ange and Over 4 p p Pp % 4 Households Having Served Canned Fish Or Shellfish (Of One Or More Of The Specified Types) Within Last Twelve Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Canned Fish Served Most_ Frequently Tuna 53.1 37.9 31555) 43.0) 915256. 158.1 62.063 OTe Salmon 21.4 28.6 35.1 23.2 23.6 17.9 17.6 13.6 14.3 Sardines 52h 12.1 1335) 8.0 4.2 3.4 3.4 2.8 iL7/ Oysters 2.2 Qeil 2.7 4.0 3.0 1.5 1.3 alsal 1.7 Mackerel 1.5 4.3 2.7 4.0 1.5 0.4 0.2 = oe Shrimp 15 0.7 0.5 2.0 1.1 1.5 1.7 2.8 1.7 Crabmeat 0.9 = 0.9 (0}55} ipl 0.8 1.3 1.7 0.8 Clams 0.2 0.7 - - 0.2 0.2 0.2 = = Don't Know 13.8 13.6 13.1 15.5 12.7 16,2 11.5 14.7 12.6 Weighted Base: (2532) (10) (222) (349) (529) (525) (71) (177) (119) Which Of These Types Of Canned Fish Or Shellfish Did You Serve Most Frequently? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More % Fs ¥ 54 % Households Having Served Canned Fish Or Shellfish (Of Cne Or More Of The Specified Types) With- in Last Twelve Months 100.0 100.0 100.0 100.0 100.9 100.0 100.0 Type Of Canned Fish Served Most Frequently Tuna 53-1 47.8 49.0 5509 59.0 Sh.e6 49.3 Salmon 21.4 19.9 23.4 20.5 18.0 21.2 2.6 Sardines Sel 10.6 5.8 h.0 3.9 4.6 77 Oysters 202 3-7 3.0 205 2.0 1.0 lel Mackerel 125 Sel 009 0.9 0.8 2.0 302 Shrimp 1.5 06 320 0.5 Lek 1.7 0.6 Crabneat 0.9 0.6 1.3 0-9 0-8 0.7 0.6 Clams 0.2 - 0.3 002 002 - - Don't Know 13.8 13.7 13.3 1406 13.9 ly.2 12.9 Weighted Bases (2532) (161) (675) (555) (ug 0) (302) (39) ho Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question lc Which Gr These lypes of Canned Fish Or Shellfish Did You Serve Most Frequently? RELIGION OF FAMILY Total: Catholic Protestant Jewish Households Having Served Canned Fish % é 4 % Or Shellfish (Of One Or More Of The Specified Types) Within Last Twelve Months 100.0 100.0 100.0 100.0 Type Of Canned Fish Served Most Frequently Tuna 53el 6502 476 558 Salmon ah 15.6 200 28.6 Sardines Slt 4.8 506 1.3 Oysters 202 1.0 320 = Mackerel 1.5 Oo 1.9 - Shrimp 1.5 leh 1.6 s Crabmeat 009 1h 0.8 - Clams Oo2 003 Ool - Don't Know 13.8 99 15h We3 Weighted Base: (2532) (713) (1681) 1/(77) 1/ Relatively unstable due to the small mmber of cases. Note: Percentages for 61 cases representing "Other Denominations" not shown, Which @ These Types Of Canned Fish Or Shellfish Did You Serve Most Frequently? Total White Non-White Households Having Served Canned Fish % é é Q@ Shellfish (Of One or More of The Specified Types) Within last Twelve Months 100.0 100.0 100.0 Type Of Canned Fish Served Most Frequently Tuna 53el 5607 26.7 Salmon a4 2003 2907 Sardines Sol yol 1502 Oysters 202 2.5 Do? Mackerel 1.5 1.1 4.0 Shrimp 1.5 1.5 1.3 Crabmeat 09 0.9 1.0 Clams 0.2 Ocl 0.3 Don't Know 13.8 12.8 21.1 Weighted Base: (2532) (2229) (303) Tal Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question lc Which Of These Types Of Canned Fish Or Shellfish Did You Serve Most Frequently? Total Households Having Served Canned Fish +4 Or Shellfish (Of One Or More Of The Specified es) Within Last Twelve Months 100.0 Type Of Canned Fish Served Most Frequently Tuna 53.1 Salmon 21.4 Sardines Sel Oysters 2.2 Mackerel 1.5 Shrimp 15 Crabmeat 0.9 Clams 0.2 Don't Know 13.8 Weighted Base: (2532) te: Percentages for 9 cases representing "Unreported Employment" Which Of These Types af EMPLOYMENT OF HOMEMAKER Full-Time Part-Time Not Employed % 4 % 100.0 100.0 100.0 53.3 47.0 5h.0 21.2 25.0 21.0 5h 7.3 5.3 2.2 1.5 2.3 0.8 2.5 15 lel 2.5 1h 1.3 009 0.2 0.2 14.5 14.2 13 6); (537) (20h) (172) not shown. Canned Fish or Shellfish Did You Serve Most Frequently? Households Having Served Canned Fish Or Shellfish (Of One Or More 4% 4 % Of the Specified Types) Within Last Twelve Months 100.0 100.0 100.0 Type Of Scanned Fish Served Most Frequently Tuna 5301 60.3 58.9 Salmon 21.4 20.6 20.2 Sardines Sel 3h 540 Oysters 202 OFS yale Mackerel 1.5 rp ap Shrimp 1.5 0.6 1.9 Crabmeat 009 - 0.8 Clams 0.2 0.6 = Don't Know 13.8 1.7 «10.8 Weighted Base: (2532) (179) (258) he AGE OF HOMEMAKER Diao. ee etal Total = - 1522 25-29 a3 35-39 Or Salo 50-5 35259 S0-64 Over 4 z a a 100.0 100.0 100.0 100.0 5500 5906 «5502 Sok 20.7 170.5 18.8 2.4 ke9 7 Sel, 358 he? Olen e mh. One als oles aly 0.6 ~ 15) 129). (2e2 O45 CHS Os) a - - 0.3 S 15e2 1300 16.3 123 (329) (332) (319) (275) % & & 10000 100.0 100.0 100.0 48.8 49 4569 0.2 23.8 28.1 20.4 273 569) Ootamtl Osc Mmmm Tee Pa rals she | they) Oh 167 169 166 263) uuOsOe LO comme SO 250) OSG Oummrlee Od - - Ob 13-7 11.2 16.5 161 (256) (178) (157) (29) Total iy Households Having Served Canned = Fish or Shellfish 4 Within Last 12 Wonthe °/ 100, 0 Type Of Canned Fish Served Second Most Frequently Salmon 28 68 Sardines 13.0 Tuna 12.8 Shrimp 56 Crabmeat 362 Oysters 302 Mackerel 102 Clams 1.2 Den't Know 15h Weighted Base: (2532) 1/ Percentage second choic 2/ Of types specified in Question lb. Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question le Which Of These Types Of Canned Fish Or Shellfish Did You Serve Second Most Frequently? Households Having Served Canned Fish Or Shellfish With- in Last 12 Months 2/ Type Of Canned Fish Served Second Most Frequently Salmon Sardines Clams Don't Know Weighted Base: Total (2532) West ae é 100.0 3.8 8.8 REGIONS North- North east Central South V/ V/ V/ % % % 100.0 100.0 100.0 30.2 30.3 25.3 13.4 alse 12.9 11.9 1b.h 15.3 6.8 3.7 V3 5.8 0.7 2.7 1.8 4.3 Oe) toFak aka 2.6 2.2 Ou 2 9.8 15.3 23 af (673) (727) (767) (365) 1/ Percentages for all areas add up to less than 100.0% because some 2/ Of types specified in Question lb. respondents did not have a second choice. Which Of These Types Of Canned Fish or Shellfish Did You Serve Second Most Frequently? igZalo= politan Over 500, 000 1/ 1.6 12.9 (1,88 ) 43 oO Central 50, 000— 500, 000 1/ 11.5 (338) Cali Svieces. lon= Metro Suburban 2,500= Metro 50, 000 1/ V/ 4 % 100.0 100.0 270 28.8 13 9 10.2 900 13.9 603 od Se2 lel 207 520 lel 109 2.0 0.3 156 18.8 (699) (361) on= Metro Rural Farm ¥ 1607 (258) 8 for all areas add up to less than 100.0% because some respondents did not have a Be ion= Metro Rural Non-Farm V/ Section A Question lc Households Having Served Canned Fish Or Shellfish a Within Last 12 Months ¢/ Type Of Canned Fish Served Second Most Frequently Salmon Sardines Tuna Shrimp Crabmeat Qysters Mackerel Clams Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Did You Serve Second Most Frequently? 28.8 13.0 12.8 5.6 3.2 3.2 1.2 ep 15.4 (2532) Which Of These Types Of Canned Fish Or Shellfish Under $1000- $2000- $3000- $000- $5000- $7000- $10,000 1999 i/ 100.0 1.4 5.0 14.3 (140) r) 100.0 20.3 16.2 18.9 2.3 2.7 4.5 1.8 0.9 14.9 (222) INCOME 2999. 3999 999 i/ 1/ i/ % % % 100.0 100.0 100.0 27.5 30.6 29.0 1226) he 1350 alte) LYON Mle Siete 8 3.4 51 5.5 2.6 2.5 4.0 2.9 4.5 2.3 avs 0.8 0.4 1.7 0.8 0.6 16.9) © Over 18.0: (Bh9) Geo) (625) 6999 9999 if ah % 4 100.0 100.0 32.1 29.4 12.3 11.3 13.2 11.3 5.1 13.0 4.7 5.1 3.6 1.7 0.2 0.6 1.7 1.7 12.5 16.4 (471) (177) i/ Percenta-+s for el. ezeas add up to less than 100.0% because some respondents did not have é@ second choice. 2/ Of types specified in Question 1b. Households Having Served Canned Fish Or Shellfish Within Last 12 Months 2/ Type Of Canned Fish Served Second Most Frequently Salmon Sardines Tuna Shrimp Crabmeat Oysters Mackerel Clams Don't Know Weighted Base: 1/ Percentag — second choice, 2/ Of types specified in Question lb. Which Of These Types Of Canned Fish Or Shellfish Did You Serve Second Most Frequently? aS 0) 12.8 3.2 1.2 1.2 15.4 (2532) 26.1 6.8 9.3 3.1 3.1 3.7 2.5 1.9 14.9 (161) NUMBER OF PERSONS IN HOUSEHOLD 25.0 15.0 12.6 6.1 3.4 Teal 1.0 AES 1h.1 (675) Ly 16.6 (555) 34.1 aed) 13.9 Af) 3.9 1.8 0.6 1.0 15.3 (490) 27.5 11.6 14.6 6.3 3.3 Sigs) ao akG5) 17.5 (302) es for all areas add up to less than 100.0% because some respondents did not have a and Over V/ 2h.4 13.4 6.7 16.0 1.7 3.4 0.8 364 18.5 (170) Section A Question le Households Having Served Canned Fish or Shellfish Within Last 12 Months 2/ Type Of Canned Fish Served Second Most Frequently Salmon Sardines Tuna Shrimp Crabmeat Oysters Mackerel Clams Don't Know Weighted Base: le MANO I\ Households Having Served Canned Fish or Shellfish Within Last 12 Months 2/ Type Of Canned Fish Served Second Most Frequently Salmon Sardines Tuna Shrimp Crabmeat Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Which af These Types af Canned Fish or Shellfish Did You Serve Second Most Frequently? RELIGION OF HOMEMAKER ava Saat ic Rite! aa Z Tatton aay aie 100.0 100.0 100.0 2.8 30.0 28.3 13.0 14.3 12.0 12.8 1202 1300 56 8.6 heS 302 602 261 3.2 1b he2 1.2 007 1. Mee 0.8 1.2 154 airy 1763 (2532) (713) (1681) Which Of These Types Of Canned Fish Or Shellfish Did You Serve Second Most Frequently? Jewish 1/ a 100.0 309 15.6 3/(77) RACE OF HOMEMAKER Total White Non-White Y/ u/ sao Z % z 100.0 100.0 100.0 28.8 29 02 25h 1320 124 1702 12.8 12.3 16.5 5.6 602 Oo? 302 306 03 302 305 1.0 1.2 009 303 ay 1.3 5 15. Wye5 22 0h (2532) (2229) (303) 1/ Percentages for all areas add up to less than 100.0% because some respondents did not have a second choice. 2/ Of types specified in Question lb. Section A Question le Households Having Served Canned Fish or Shellfish Within Last 12 Months 2/ Type Of Canned Fish Served Second Most Frequently Salmon Sardines Tuna Shrimp Crabmeat Oysters Mackerel Clams Don't Know Weighted Base: 1/ Percentages for all areas second choice. Percentages for 9 cases Households Having Served Canned Fish or Shellfish Within Last 12 Months 2/ Type Of Canned. Fish Served Second Most Frequently Shrimp Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH SIUDY Which Of These Types Of Canned Fish Or Shellfish Did You Serve Second Most Frequently? EMPLOYMENT OF HOMEMAKER Total Full-Time Pert-Lime Not Employed 1/ 1/ 1/ 1/ 100.0 100.0 100.0 100.0 28.8 28.1 25.5 29 66 1300 121 1607 12.8 12.8 Uy.2 13.7 12.3 5.6 5.8 4.9 5e7 302 506 309 2.5 302 2.8 2.0 304 1.2 0.2 2.9 1.3 1.2 1.7 0.5 1.1 150k 1561 1706 15.0 (2532) (537) (20h) (17h2) add up to less than 100.0% because some respondents did not have a 2/ Of types specified in Question lb. representing "Unreported Fmployment" not shown. Which Cf These Types Of Canned Fish Or Shellfish Did You Serve Second Most Frequently? AGE OF HOMEMAKER meal a Bgl | Mell eto aa “ore 7 an is cn Sn ene cen i mmr Alcs m \ fs aS 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 28 8 29.1 28.7 «2508 3307 «Wel 31e3 28.9 28.7 2704 22.1 13.0 12088 8.5 10.6 1306 eh 12h 15.2 18.0 W.e0 12.0 12.8 7o8 WyeO 1265 1263 1202 1207 1205 1507 1207 Wel 526 869) | 568) | (Gel 359) 560) LOS See c colons 302 Deh 5e8) ee eB 7205) SS) ileeS sels eee 302 We5) 309) Se2 VB N63) 306) Oi Sed So Ca 0 1.2 Tel 1e2 1.62 06.9 069 Och 23 167 1.3 1.2 1.2 066 1.6 0.3 221 0.9 067 23. 066 0.6 156 15h De7 1200 170.9 hed 1709 IWhe9 15.6 12h 17.2 18.1 (2532) (179) (258) (329) (332) (319) (275) (256) (178) (157) (29) aly Percentages for ail areas adi up to less than 10U.0% because some respondents did not have a second choice. 2/ Of types specified in Question 1b. 6 Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question lc Which Of These Types Of Canned Fish Or Shellfish Did You Serve Third Most Frequently? REGIONS North- North- Total east Central South West V/ V/ / / L/ g Z % % 3 Households Having Served Canned Fish Or Shellfish Within Last 12 Months 2/ 100.0 100.0 100.0 100.0 100.0 Type Of Canned Fish Served Third Most Frequently Sardines 17.2 17.1 20.6 16.3 12.3 Salmon 8.2 8.5 9.6 6.9 Toh Shrimp 6.5 (fos) 4.7 2.9 16.7 Oysters 5.0 2.8 5.9 ele el Crabmeat 4. 8.5 0.8 2.6 129 Tuna 3.9 2.8 3.9 Can a5 Mackerel aE, 0.7 65) 2.9 akgal Clams 1.4 Peal - 0.5 4.7 Don't Know 12.5 7.9 12.8 18.6 7h Weighted Base: (2532) (673) (727) (767) (365) 1/ Percentages add to less than 100.0% because some respondents did not have a third choice. 2/ Of types specified in question 1b. Which Of These Types Of Canned Fish Or Shellfish Did You Serve Third Most Frequently? CITY SIZE Tegalo- Wetro Non=Non=-Non= politan Central Metro Metro Metro Over 50, 000= Suburban 2,500= Rural Rural oe 500, ia 500, 000 Metro 50, ie Ly ye 1 1 al al / Households Having Served Z Z Z % 5 4 Camed Fish Or Shellfish Within Last 12 Months — 2/ 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Canned Fish Served Third Most Frequently Sardines 1722 20.9 2307 14.0 1565 12.4 1723 Salzen 8.2 Fol 86 96 8.6 Sel 502 Shrizp 605 509 6.8 Tel, 609 720 hed Oyeters 5.0 203 602 203 he7 9e7 905 Crabmeat Lek Sel 503 609 3.0 207 0.8 Tana 309 ed od 109 520 50 eb Mackerel 167 1.2 1.2 006 1.1 heo7 3el Clams 1.4 0.6 0.9 1e7 tel 1.9 2el Don't Know 12.5 10.2 9o2 133 1407 13.6 1309 Weighted Baser (2532) (488) (338) (699) (361) (258) (388) / Percentages add to less than 100.0% because some respondents did not have a third choice. 2/ Of types specified in Question lb. 7 Section A Question 1c NATIONAL CANNED FISH AND SHELLFISH STUDY Which of These Types Of Canned Fish Qr Shellfish Did You Serve Third Most Frequently? INCOME Under SIWOU= 2000 300 SOO SOU STO 0, OOO Total $1000 1999 2999 3999 4999 6999 9999 and Over Households Having Served 1/ 1/ 1/ 1/ 1/ 1/ 1/ 1/ 1/ Canned Fish Or Shellfish Ts mass TF Ty ae 5 4 4 5m 4 Within Last 12 Months 2/ 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Canned Fish Served Third Most Frequently Sardines 1762 lle) 1607 1606 18.5 1922 17.8 15.8 109 Salmon 8.2 50 8.6 705 6.8 8.0 903 12.4 902 Shrimp 605 S57 326 603 Se7 Sel el 8.5 10.9 Oysters 5.0 209 702 Sol 565 heb hed Sel 5.9 Crab meat Noy lel 203 3e7 308 heO he7 709 1206 Tuna 309 6.4 6.8 6.0 od 2.5 3.0 208 0.8 Mackerel 1.7 326 hel 302 a eak 1.3 0.8 - - Clams leh - ley 0.3 lel 207 1.9 - 1.7 Don't Know 12.5 129 1e7 12.3 10.9 13.5 12.1 15.8 16-8 Weighted Base: (2532) (140) (222) (349) (529) (525) (471) (177) (19) 1/ Percentages add to less than 100.0% because some respondents did not have a third choice. 2/ Of types specified in Question 1b. Which Of These Types Of Canned Fish Or Shellfish Did You Serve Third Most Frequently? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More al aly 1/ 1/ 1/ 1/ 1/ g a a a =7 = Fa 2 Households Having Served ‘i & % & is & te Canned Fish Or Shellfish Within Last 12 Months 2/ 1/ 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Canned Fish Served Third Most Frequently Sardines aber 10.6 alepal L7.5 19.6 17.9 19.8 Salmon 8.2 5.0 10.2 7.0 6.9 6.9 10.3 Shrimp 6.5 9.9 6.1 6.1 His) 6.0 6.0 Oysters 5.0 2.5 5.0 5.2 Te 6.0 5.7 Crabmeat Leb 2.5 4.3 Bie 6.7 5.0 3.7 Tuna 3.9 6.2 5.0 4.0 2.4 Shas) 3.4 Mackerel ay) 0.6 0.9 0.9 1.6 2.3 4.3 Clams 1.4 0.6 0.9 2.0 2.2 1.3 0.6 Don't Know 12.5 11.8 Tae 13.7 11.2 1.9 12.9 Weighted Base: (2532) (161) (675) (555) (490) (302) (349) 1/ Percentages add to less than 100.0% because some respondents did not have a third choice. 2/ Of types specified in Question lb. L8 Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question le Which Of These Types Of Canned Fish Or Shellfish Did You Serve Third Most Frequently? RELIGION OF FAMILY Total Catholic Protestant V/ 1/ 1/ Households Having Served 100.0 100.0 100.0 Canned Fish @ Shellfish Within Last 12 Months _2/ Type Of Canned Fish Served Sardines 17.2 19.2 16.1 Salmon 8.2 lok 703 Shrimp 605 Fol 528 Oysters 5.0 4.3 5h Crabmeat hel 509 309 Tuna 309 2e7 4.3 1.7 1.1 200 1h 202 11 125 8.7 yo2 (2532) (713) (1681) {s) ct oO +e TOOLDOLE! i in Cuestion lb. due to the small number of cases. 1 cases representing "Other Denominations" not shown, Which Of These Types Of Canned Fish Or Shellfish Did You Serve Third Most Frequently? RACE OF HOMEMAKER Total White Non-White V/ 1/ 1/ aera iri Sea iy cm Within Last 12 Months 2/ 100.0 100.0 100.0 Type Of Canned Fish Served Third Most Frequently Sardines 17.2 17.0 1865 Salmon 8.2 8.3 6.9 Shrimp 6.5 7.0 3.0 Oysters 500 562 303 Crabmeat hel 4.7 2.6 Tuna : 309 303 8.9 Mackerel 1.7 1.3 4.6 Clams 1d 1.6 - Don't Know 12.5 nb 20.0 weighted Base: (2532) (2229) (303) 163 104 3/ (77) less than 100.0% because some respondents did not have a third choice. 1/ Percentazes add to less than 100.0% because some respondents did not have a third choice. 2/ Of types specified in Guestion lb. ho Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question le Which Of These Types Of Canned Fish Or Shellfish Did You Serve Third Most Frequently? Households Having Served Canned Fish O Shellfish Within Last 12 Months 2/ Type Of Canned Fish Served Third Most Frequently Sardines Salmon Shrimp Oysters Crabmeat Tuna Mackerel Clams Don't Know Weizhted Base; 1 1205 (2532) 2.0 1306 (537) 1.5 005 12.3 (20h) 1.3 11.7 (1742) 1/ Percentages add to less than 100.0% because some respondents did not have a third choice. 2/ Of types specified in Question lb. Note: Percentazes for 19 cases representing "UJnrenorted Employment" not shown. Which Of inese Types Of Canned Fish or Shellfish Did You Serve Third Most Frequently? Total 1/ rr ar Within Last 12 Months 2/ 100.0 Type Of Canned Fish Served Third Most Frequently Sardines 17.2 Salmon 8.2 Shrimp 6.5 Oysters 5.0 Crabmeat heh Tuna 309 Mackerel 1.7 Clams leh Don't Know 12.5 Weighted Base: (2532) AGE OF HOMEMAKER 65 and 15-2) 25-29 30-3) 35-39 oak 45-49 50-54 55-59 60-6) Over 1/ 1/ Tepes 1/ 1/ 1/ 1/ ay ay/ ae 54 Z % % % % 4 % 4 100.0 100.0 100.0 100.0 1526 14.0 6.7 Tel 252i Dail 45 508 Del) Wa? hod = 2.63 202 1.6 006. 08 905 101 (179) (258) Use9 2002 7.6 Bol 8.5 8.7 505 he 58 303 4.0 2a ay cal 1.5 303 12.8 13.0 (329) (332) 100.6 100.0 100.0 100.0 100.0 100.0 205 163 13.8 (319) 20.0 15.6 8.7 = Yolk 505 = 82 18 Sol yeh 7 58 505 Teles) 16 0.8 1321 16.0 (275) (256) 2002 1509 1669 900 7.0 8h bed 6h 306 607 Se? heO 208 bed d5e2 Sel ed = heh 066 0.6 0.8 - 19 0.8 8. 12.7 129 (178) (157) (2h9) 1/ Percentages add to less than 100.0% because some respondents did not have a third choice. 2/ Of types specified in Question 1b. 50 Sectien A NATIONAL CANNED FISH AND SHELLFISH STUDY Questien 1d During The Past Twelve Months Which Of The Other Canned Fishery Products Did You Serve? North North Total east Central South West 41) Households 100.0 100.0 10020 100.0 100.6 Type Of Camned Fishery Preduct Served Clam Chewder 17.3 31.0 601 93 33 0D Fish Cakes 1.3 1907 601 18.6 12.5 Fresen Oyster Stew 13-1 1902 11.1 Fol 13-6 Nen-Frezen Canned Cooked Oyster Stew 48 303 305 hed =: 116 Fish Spreads 305 309 20h 305 53 Strained Tuna 202 1.9 2h 1.8 326 Dietetic Tuna 1.6 1.2 1.5 11 303 Nene - Den't Know 6306 4906 7609 68.8 4903 Weighted Base: (2770) (73h) (805) (848) (383) Note: Some respondents served more than one type ef canned fish products. During The Past Twelve Months Which Of The Other Canned Fishery Products Did You Serve? CELST AGS n eae Megalo- tro Non- Non- Non- politan Central Metro Metro Metro Over 50,000- Suburban 2,500= Rural Rural Total 200,000 200,000 Metro 20,000 Farm Non=Farm All Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Canned Fishery Product Served Clam Chowder 17.3 20.6 16.9 Sel 14.6 609 9.0 Fish Cakes 14.3 19.7 18.7 15.9 10.8 609 920 Frozen Oyster Stew 13.1 12.9 12.9 19.8 12.5 hed 609 Non-Frozen Canned Cooked Oyster Stew ed 60, he3 34 hel 4.5 6.6 Fish Spreads 3.5 3.9 4.9 eb 1.7 hel 1.3 Strained Tuna 262 3.3 2.8 263 2.0 Oo4 1.8 Dietetic Tuna 1.6 1.3 1.5 23 09 1.6 1.0 None - Don't Know 63.6 56.8 61.3 Shel 68.2 78.0 1645 Weighted Base: (2770) (528) (363) (760) (404) (284) (431) Note: Some respondents served more than one type of canned fish products, 1 Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1d During The Past Twelve Months Under : 3 > 3 D105 Total 1000 1999 2999 3999 4999 6999 9999 and Over ota $ “ ; All Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Canned Fishery Product Served Clam Chowler 1703 hed 1301 lye3 14.8 15.8 2165 29el 3602 Fish Cakes We3 906 15eh 12.8 12.0 17.0 1507 182 905 Frozen Oyster Stew 1361 206 603 8.6 11.2 12.3 1920 218 2865 -Fr Canned Cabal Gsetee Stew heb 206 hed 306 hel 505 Se3 601 86 Fish Spreads 305 206 009 303 202 302 505 3.6 1003 Strained Tuna 202 006 203 303 106 1.8 heO 1.2 009 Dietetic Tuna 1.6 006 1.8 2a 1.0 1.6 1.6 Qe 09 Nom = Don't Know 6306 8207 701 6700 6805 620) 5705 503 u1ek Weighted Bases (2770) (175) (253) (381) = (580) == (565) (498) (190) (128) Vote: Some respondents served more than one type of camed fish productse During The Past Twelve Months Which Of The Other Canned Fishery Products Dic You Serve? NUMBER OF PERSONS IN HOUSEHOLD 1x or Total One Two Three Four Five More ae % Zz z aes Tae Al Households 100.0 100.0 100,0 100.0 100.0 100.0 100.0 Type Of Canned Fishery Product Served Clam Chowder 17.3 12.6 1707 15.8 2220 18.5 lyo2 Fish Cakes W.3 8.8 nek 14.2 19.1 19.2 1206 Frozen Oyster Stew 13.1 1362 12.3 12.1 16.) Wy06 12.2 Non-Frozen Canned Cooked Oyster Stew 4.8 hed 3.8 5.8 he? 606 hed - Fish Spreads 305 207 8 302 207, 3.8 2.8 Strained Tuna 202 0.5 007 2.1 5.6 201 2.8 Dietetic Tuna 1.6 005 1.9 1.5 202 1.0 009 None = Don't Know 6306 73.06 6600 6322 5706 571 670 Weighted Base: (2770) (197) (778) (59h) (517) (322) (362) Note: Some respondents served more than one type of canned fish productse 52 Section A Question 1d NATIONAL CANNED FISH AND SHELLFISH STUDY During The Past Twelve Months Which Of The Other Canned Fishery Products Did You Serve? Total Re Al) Households 100.0 Type Of Canned Fishery Product Served Clam Chowder 1763 Fish Cakes 4.3 Frozen Oyster Stew 1301 Non-Frozen Canned Cooked Oyster Stew 4.8 Fish Spreads 3.5 Strained Tuna 202 Dietetic Tuna 16 None = Don't Know $3.6 Weighted Base: (2770) 1/ Relatively unstable due to the small number of cases. Catholic 100.0 28.02 1907 1707 505 30h 209 1.5 5303 (753) served more than one type of canned fish products. 73 cases representing "Other Denominations" not shown. During The Past Twelve Months RELIGION OF FAMILY Protestant Jewish 100.0 100.0 12.8 21.5 12.1 13.8 11.1 Tol 4.6 15 365 46 1.8 1.6 68.0 6301 (18 60) 1/(8h) Which Of The Other Canned Fishery Products Did You Serve? Total Pp £11 Households 100.0 Type Of Canned Fishery Product Served Clam Chowder 17.3 Fish Cakes 14.3 Frozen Oyster Stew 13.1 Non-Frozen Canned Cooked Oyster Stew 4.8 Fish Spreads 305 Strained Tuna 202 Dietatic Tuna 1.6 None - Don't Know 636 Weighted Base: (2770) Note: Some respondents served more than one type of canned fish products. __RAGE OF HOMEMAKER _ White Non-White 100.0 100.0 1807 Tol 13.7 18.1 14.3 4.3 5.0 307 363 5.0 2el 3.0 1.5 167 62. Ted (2427) (343) Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question ld During The Past Twelve Months Which Of The Other Canned Fishery Products Did You Serve? AL] Households Type Of Camned Fishery Product Served Clam Chowder Fish Cakes Frozen Oyster Stew Non-Frozen Canned Cooked Oyster Stew Fish Spreads Strained Tuna Dietetic Tuna None = Don't Know Weighted Base: Total 100.0 17.3 1h.3 13.1 4.8 3.5 202 1.6 63.6 (2770) EMPLOYMENT OF HOMEMAKER Full-Time 100.0 22.1 14.6 1702 hed 309 1k 0.6 59.6 (87) Note: Some respondents served more than one type of Canned fish Products. Percentages for 53 cases representing Unreported Employment" not showne vuring The Past Twelve Months Part-Time 100.0 12.3 22e1 12.3 309 6olt 205 1.0 6103 (217) Which Of The Other Canned Fishery Products Vid You Serve? Total All Households 4 100.0 Type Of Canred Fishery Product Served Clam Chowder 17.3 Fish Cakes iW .3 Frozen Oyster Stew 13.1 Non=rrozen Canned Cooked Oyster Stew 4.8 Fish Spreads 3.5 Strained Tuna 202 Dietetic Tuna 1.6 None = Don't Know 63.6 Weighted Base: (2770) 15-2), 14.0 alsa 12.8 he7 2.9 93 305 5903 (191) AGE OF Not Smployed 100.0 16.3 1364 12 20 Sel 301 265 1.9 6520 (1913) HOMEMAKER and 25-29 30-34 35939 Lol 5-49 50-54 55-59 60-64 Over eeSiemeOe Gs cite 2.5 16.7 19. mba alsjorh alles 100.0 100.0 100.° 55 heQ = ed 305 309 6.1 309 2.9 36 0.8 2.3 1.7 63S 59. OSS. (282) (3l4) (349) te: Some respondents served more than one type of canned fish products. 5h $ a 100.0 100.0 17.9 16.2 15.9 11.9 6.6 14.7 3.3 6.5 3 Ome5 ans} Obit - 0.4 65.1: 67.6 (338) (30h) % & % % 100.0 100.0 100.0 100.0 20.6 16.8 9.9 13.8 13.4) 1323) LOSS a 565) J2ee elon, 93 6.3 3.5 he? h.8 4.6 1.7 3.5 26 1.7 - 0.6 - Bo eos) lf? a) 60.9 65.9 68.6 70.6 (270) (197) (492) (303) Section A Quastion le, f NATIONAL CANNED FISH AND SHELLFISH STUDY What Were The Other Kinds Of Canned Fishery Products Served During The Past Twelve Months? REGIONS or e. Tetal sast Contral South West All Households 10000 10060 100.0 100.0 100.0 Other Kinds Of Canned Fishery Products Served y/ Sel 8.7 ke2 he? 8.0 Lobster 1.5 202 0.5 1h 2el Anchevies 15 2.9 1.3 0.5 1.3 Fish Ree 1.0 007 Ool 1.3 2oh Herring Ook 0.1 006 Ook 0.5 Other 2.5 302 201 2.0 2eh No Other Kind Servod 9309 9163 9 8 9503 92.0 Weighted Base: (2770) (734) (805) (848) (383) 1/ Unaided recall - In addition to products mentioned in Question ld where the recall was aided. Note: products. What Were The Other Kinds Of Canned Fishery Products Served During The Past Twelve Months? Megalo- Metro Non= Non- politan Central Metro Metro Over 50,000~ Suburban A »500= Rural Total 500,000 500,000 Metro 0,000 Farm : Z 4 Pp 4 All Households 100.0 100.0 100.0 100.0 100.0 100.0 Other Kinds Of Canned Fishery Products Served U/ 6.1 10.4 Too Tol 3.1 262 Lobster 1.5 3.5 262 1.6 0.5 co Anchovies 1.5 3.6 1.2 1.9 0.3 - Fish Roe 1.0 = 0.6 2.0 1.0 0.7 Herring Ook 1.2 0.6 Ooly - @ Other 2.5 2.5 Sel 2.6 2el 1.5 No Other Kind Served 93.09 8906 92h 9253 2609 9708 Weighted Base: (2770) (528) (363) (760) (yok) (284) cITY SIZE Some respondents served more than one additional item of canned fish V/ Note: Unaided recall - In addition to products mentioned in Question ld where the recall was aided. Some respondents served more than one additional item of canned fish products. 55 Section A Question le, f All Households Other Kinds Of Canned Fishery Products Served 1/ Lobster Anchovies Fish Roe Herring Other No Other Kind Served Weighted Base: Total 100.0 61 1.5 1.5 1.0 Od 2.5 9309 (2770) NATIONAL CANNED FISH AND SHELLFISH STUDY \Jnat Were The Other Kinds Of Canned Fishery Products Served During The Past Twelve Months? ec ee fs a oe nae a es Tanne Maken Se SS 100.0 100.0 100,0 100.0 100,0 100.) 100.0 100.0 0.6 bea. S23) | NaS G5) eNOS = = 0.8 0.9 1.3 2.0 Sel 309 = = = 1.2 1.4 3.5 1.1 4.7 eS 2 1.3 007 Od 1.2 = Tel = 2.1 0.3 0.5 =. = 1.1 = 0.6 2.0 1.6 2.3 2.5 2.6 5.3 329 2904 9509 9603 _DheT = _ 95k = _ 9105 = 88.2 _B 03 (175) (253) (381) (580) (565) = (498) (290) (128) 1/ Uneided recall - In addition to products mentioned in Question ld where the recall was aided. Note: Some respondents served more than one additional item of canned fish products. 411 Households Other Kinds Of Canned Fishery Products Served / Lobster Anchovies Fish Roe Herring Other No Other Kind Served Weighted Base: Total 100.0 1.5 1.5 1.0 Ook 205 9309 (2770) Sed What Were The Other Kinds Of Canned Fishery Products Served During The Past Twelve Months? NUMBER OF PERSONS IN HOUSEHOLD Six or 100.0 100.0 100.0 100.0 100.0 100.0 0.5 21 1.3 1.6 126 0.6 2el 09 2.0 1h 202 0.8 1.5 1.8 0.3 006 - 11 05 Oc? Oc? 002 - 2 2e1 202 209 1.8 302 2.8 (197) (778) (59h) (517) (322) (362) 1/ Unaided recsl’ - In addition to products mentioned in Cuestion ld where the recall was aided. Note: Some respondents served more than one additional item of canned fish products. 56 Section A NATIONAL CANNED FISH AND SHELLFISH STUDY Question le, f What Were The Other Kinds Of Canned Fishery Products Served During The Past Twelve Months? RELIGION OF FAMILY Total Catholic Protestant Jewish % 3 4 % All Households 100.0 100.0 100.0 100.0 Sere Denne eae L/ 6.1 866 Led 17-1 Lobster 1.5 1.9 alee 20h Anchovies 1.5 2.l 0.8 6.1 Fish Roe 1.0 1.2 0.8 367 Herring 0.4 Oy 0.3 2h Other 2.5 35 1.9 4.8 No Other Kind Served 93.9 91h 9567 82.9 Weighted Base: (2770) (753) (1860) 2/ (8h) 1/ Unaided recall - In addition to products mentioned in Question ld where the recall was aided. 2/ Relatively unstable due to the small number of cases. Note: Some respondents served more than one additional item of canned fish products. Percentages for 73 cases representing "Other Denominations" not shown. what Were The Other Kinds Of Canned Fishery Products Served During The Past Twelve Months? Total White Non-White a é é All Households 100.0 100.0 100.0 Other Kinds Of Canned Fishery Products Served 1/ 661 602 560 Lobster 1.5 1.6 0.6 Anchovies 1.5 1.6 0.6 Fish Roe 1.0 1.0 09 Herring Ob 03 09 Other 205 2.5 2.0 No Other Kind Served 9309 93.8 95.0 Weighted Base: (2770) (2427) (343) 1/ Unaided recall - In addition to products mentioned in Question ld where the recall was aided. Note: Some respondents served more tnan one additional item of canned fish products. 57 Section A Question le, f All Households NATIONAL CANNED FISH AND SHELLFISH STUDY What Were The Other Kinds Of Canned Fishery Products Served During The Past Twelve Months? Other Kinds Of Canned Fishery Products Served V/ Lobster Anchovies Fish Roe Herring Other No Other Kind Served Weighted Base: 100.0 6.1 1.5 1.5 1.0 0.4 2.5 93.9 (2770) EMPLOYMENT OF HOMEMAKER Full-Time gil 1h 0.5 209 923 (587) Part-Time 0.5 0.5 3.3 Dg9 (217) Not lo 1.2 1.3 0.9 0.3 2.2 M5 (1913) 1/ Unaided recall - In addition to products mentioned in Question ld where the recall was aided. Note: Some respondents served more than one additional item of canned fish products. Percentages for 53 cases representing "Unreported Employment" not .shown. All Households Other Kinds Of Canned Fishery Products Served 1/ Lobster Anchovies Fish Roe Herring Other No Other Kind Served Weighted Base; What Were The Other Kinds Of Canned Fishery Products Served During The Past Twelve Months? 93.9 (2770) 15-2) Ke) =J ° NO (191) AGE 25-29 30-3) 3 3 100.0 100.0 ZL 10-3 Ph Oar ORO valae Leah ASB 0:3) 1056 2.5 hbk 9269 8967 (282) (34h) le) 35-39 100.0 1) 049 1.7 0.3 043 1.7 Bel (349) F 9204 HOMEMAKER 45-9 50-54 55-59 60-6 0.3 309 (338) 100.0 100.0 5.7 3.0 1.0 0.7 0.3 2.3 se3 be 0.8 2.3 9309 (304) (270) 100.0 100.0 bel eB 0.5 ll 2.0 0.5 OS» See 2.5 1.0 9509 9562 (197) (192) 1/ Unaided recall - In addition to products mentioned in Question ld where the recall was aided. Note: Some respondents served more than one additional item of canned fish products. Section B Question la NATIONAL CANNED FISH AND SHELLFISH STUDY Were There Any Items Of Canned Fish Or Canned Shellfish Which You Would Have Liked To Purchase That Were Not Available At Usual Place Of Shopping ? Households Having Served Canned Fish And Shellfish Within Last 12 Months Wanted To Purchase Additional Items Did Not Want To Purchase Weighted Base: North= Total cast 10000 100.0 302 207 96.8 9703 (2545) (679) REGIO lorth= NS Central South West Cake hae eee 10020 100e0 100.0 97 ol (730) 208 528 9722 Mhe2 (770) (366) Were There Any Items Of Canned Fish Or Canned Shellfish Which You Would Have Liked To Purchase That Were Not Available At Usual Place Of Shopping? Total Households Having Served Canned Fish and Shellfish Within Last 12 Months Wanted To Purchase Additional Items Did Not Want To Purchase Weighted Base: 100.0 96.8 (25h5 ) Megalo= Metro politan Central Over 50, 000= 500, 000 500, 000 Seas el 303 9509 967 (492) (340) 59 CLT tay: Suburban Metro 100.0 SIZE Non- Metro 25500— 20,000 Non- Metro Rural Farm 100.0 2.8 9702 (258) Non= Metro Rural Non-Farm 100.0 Section B Question la NATIONAL CANNED FISH AND SHELLFISH STUDY Were There Any Items Of Canned Fish Or Canned Shellfish Which You Would Have Liked To Purchase That Were Not Available At Usual Place Of Shopping? INCOME nder $ %, S55 acs Total $1000 1999 2999 3999 9 Households Having Served Canned Fish And Shellfish Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Wanted To Purchase Additional Items 302 209 14 200 302 1.9 3-6 Did Not Want To Purchase 968 97el 96 06 98.0 96.8 98.1 96 eh Weighted Base: (2545) . (Us1) (223) (352) (532) (526) (474) NATIONAL CANNED FISH AND SHELLFISH STUDY Were There Any Items of Canned Fish Or Canned Shellfish Which You Would Have Liked To Purchase That Were Not Available At Usual Place Of Shopping? NUMBER OF PERSONS IN HOUSEHOLD Total One Two Three Four Five ev ia 0G ae ia e 4 Households Having Served Canned Fish And Shellfish Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 Wanted To Purchase Additional Items 302 206 309 Qoh 302 4.7 Did Not Want To Purchase 96.8 I7 oh 9601 9706 96.8 9503 Weighted Base: (25h5 ) (163) (678) (558) (492) (303) 60 9999 100.0 93 9067 (177) or More 100.0 203 9707 (351) pi’s and Over 100.0 Sel Nye (120) Section B Question la NATIONAL CANNED FISH AND SHELLFISH STUDY Were There Any Items Of Canned Fish Or Canned Shellfish Which You-Would Have Liked To Purchase That Were Not Available At Usual Place Of Shopping? RELIGION OF FAMILY Total Catholic Protestant Households Having Served Canned Fish And Shellfish Within Last 12 Months 100.0 100.0 100.0 Wanted To Purchase Additional Items 3.2 4S 207 Did Not Want To Purchase 96.8 95.5 9703 Weighted Base: (25)5) (717) (1689) 1/ Relatively unstable due to the small number of CaSe€B, Note: Percentages for 61 cases representing "Other Denominations" not shown. Were There Any Items Of canned Fish or Canned Shellfish Which You Would Have Liked To Purchase That Were Not Available At Usual Place Of Shopping? Jewish 100.0 100.0 1/(78) ___RAGE OF HOVEMAKER Total White Non-White Households Having Served Canned Fish And Shellfish Within Last 12 Months 100.0 100.0 100.0 Wanted To Purchase Additional Items 3.2 30h 1.2 Did Not Want To Purchase 96.8 96.6 98 8 Weighted Baser (2545) (2240) (305) 61 Section B Question la NATIONAL CANNED FISH AND SHELLFISH STUDY Were There Any Items Of Canned Fish Or Canned Shellfish Which You Would Have Liked To Purchase That Were Not Available At Usual Place Of Shopping? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not ed % 54 % p Households Having Served Canned Fish fnd Shellfish Within Last 12 Months 100.0 100.0 100.0 100.0 Wanted To Purchase Additional Items 322 3.0 520 361 Did Not Want To Purchase 96.8 97.0 95.0 9609 Weighted Base: (255) (50) (20h) (1752) Jote: Percentages for 9 cases representing ‘Unreported Employment" not shown. Were There Any Items Of Canned Fish Or Canned Shellfish Which You Would Have Liked To Purchase That Were Not Available At Usual Place Of Shopping? oo GR OF seh O/MiE Uae 65 and Total 15-2 25-29 30-34 35-39 howl 5-9 50-54 55-59 60-64 Over 4 Pp 4 % 4 Households Having Served Canned Fish And Shellfish Within Last 12 Months 10000 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Wanted To Purchase Additional Items 3.2 2.8 606 h.6 2.4 202 205 200 2.8 309 200 Did Not Want To Purchase 96.8 9702 930 95eh 9706 9708 97.5 98.0 9722 9601 98.0 Weighted Base: (255) (179) (259) (329) (335) (320) (278) (258) (178) (158) (251) 62 Section B NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1b Which Canned Fish Or Canned Shellfish Items Would You Have Liked To Purchase That Were Not Available At Your Usual Place Of Shopping? Households Having Served Canned Fish And Shellfish Within Last 12 Months Would Have Liked To Purchase Unavailable Items Crabmeat Dietetic Tuna Clams Smoked Fish Clam Chowder Canned Whiting Other Would Not Have Liked To Purchase Unavailable Items Weighted Base: Note: Some respondents would have liked to purchase more than one item. Total 100.0 Bue 0.3 0.2 0.2 0.2 0.1 0.1 2.3 26.8 (255) REGIONS North- North east Central South 100.0 100.0 100.0 2.7 2.6 2.8 2 oul 0.5 0.3 = = 0.3 0.1 O01 - 0.1 0.3 0.1 0.1 - = - O01 2.1 2.2 1.9 (679) (730) (770) Which Canned Fish Or Canned Shellfish Items Would You Have Liked To Purchase That Were Not Available At Your Usual Place Of Shopping? CHISTAY rae Li Zoe Megalo= Metro Non- politan Central Metro Over 50,000- Suburban 2,500- Total 500 a 500 ; 000 Metro 50 a Households Having Served Canned Fish And Shellfish Within Last 12 Months 100.0 Would Have Liked To Purchase Unavailable Items 322 Crabmeat 0.3 Dietetic Tuna 0.2 Clams 0.2 Smoked Fish 0.1 Clam Chowder 0.1 Canned Whiting 0.1 Other 2.3 Would Mot Have Liked To Purchase Unavailable Items 96.8 Weighted Base: (255) (492) 100.0 100.0 100.0 303 del 1.1 - 0.9 = - 0.3 - 0.3 0.4 = 0.6 = 2 - 0.3 - - - 0.3 2.7 2.3 0.8 (30) (700) (365) Note: Some respondents would have liked to purchase more than one item. 63 West (366) Non- Metro Rural Farn Non- Metro Rural Non-Farm 100.0 (390) Section B NATIONAL CANNED’ FISH AND SHELLFISH STUDY Question lb Which Canned Fish Or Canned Shellfish Items Would You Have Liked To Purchase That Were Not Available At Your Usual Place Of Shopping? INCOME Under 1L000— 000= $3000= 000=- 35000~— '000— 0,000 Total $1000 1999 2999 3999 4999 6999 9999 and Over F % % R F4 % 54 % Z Households Having Served Canned Fish And Shellfish Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Would Have Liked To Purchase Unavailable Items 362 2.9 pay 2.0 3.2 1.9 3.6 9-3 Bel Crabmeat 0.3 - 205 - O05 Ob 0.2 - 0.9 Dietetic Tuna 0.2 - - 0.9 - - - 1.2 - Clams 0.2 - - - Oo - Oo - - Smoked Fish OL 0.7 - = 0.2 - 0.2 - - Clam Chowder 0.1 - - - 0.2 0.2 - 0.6 - Canned Whiting OL 0.7 a - 062 - - - - Other 2.3 1.5 0.9 1.1 1.9 1.3 3.0 725 he2 Would Not Have Liked To Purchase Unavailable Items 96.8 97-1 98.6 98.0 96.8 98.1 9604 90.7 MheD Weighted Base: (2545) (Uy) = (223) (352) = (532) = (526) = (474) = (77) ~— (20) Note: Some respondents would have liked to purchase mae than one iteme Which Canned Fish Or Canned Shellfish Items Would You Have Liked To Purchase That Were Not Available At Your Usual Place Of Shopping? NUMBER OF PERSONS IN HOUSEHOLD Total One Two Three Four Five More Households Having Served + 4 wa TS 4 % 5 4 4 Canned Fish And Shellfish Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 10020 Would Have Like To Purchase Unavailable Itens 302 266 = 3.9) 2h 30 be? 23 Crab meat 0.3 = 0.2 05 006 - 0.3 Dietetic Tuna 0.2 1.3 Ol ~ - - - Clams 0.2 - 002 0.2 Ools - - Smoked Fish Ogl - - - - 1,0 - Clam Chowder 0.1 - = - - Oo7 003 Canned Whiting Ol - - 0.3 ~ - - Other 203 1.3 3el 1) 202 320 1.7 Would Not Have Liked To Purchase Unavailable Items 96.8 An 9601 9706 96.8 9503 Te? Weighted Base: (2545) (163) (678) (558) (492) (303) (351) Note: Some respondents would have liked to purchase more than one iteme 6h, Section B Question 1b NATIONAL CANNED FISH AND SHELLFISH STUDY Which Canned Fish Or Canned Shellfish Items Would You Have Liked To Purchase That Were Not Available At Your Usual Place Of Shopping? Houssholds Having Served Canned Fish And Shellfish Within Last 12 Months Would Have Liked To Purchase Unavailable Items Crabmeat Dietetic Tuna Clans Smoked Fish Clam Chowder Canned Whiting Other Would Not Have Liked To Purchase Unavailable Items Weighted Base: 1 Relatively unstable due to the small number of cases. Total 100.0 302 063 0.2 0.2 Ool Oel O.1 2.3 9608 (2545) RELIGION OF FAMILY Catholic Protestant Jewish 100.0 100.0 100.0 eS 207 020 003 Ook = Ooh Oot - 0.6 = - 0.3 Ol - Ol - - - Ool 2 208 2.0 = 9505 9763 100.0 (717) (1689) 1/ (78) Note: Some respondents would have liked to purchase more than one item, Percentages for 61 cases representing "Other Denominations" not shown. Which Canned Fish Or Canned Shellfish Items Would You Have Liked To Purchase That Were Not Available At Your Usual Place Of Shopping? RACE OF HOMEMAKER Total White Non-White Households Having Served Canned Fish And Shellfish Within Last 12 Months 100.0 100.0 100.0 Would Have Liked To Purchase Unavailable Items Shy Zeb 1.2 Crabmeat 0.3 0.3 003 Dietetic Tuna 0.2 0.2 = Clams 0.2 0.2 - Smoked Fish 0.1 Ool - Clam Chowder 0.1 Ol 003 Canned Whiting Oo (1) 0.3 Other 203 205 003 Would Not Have Liked To Purchase Unavailable Items 96.8 96.6 98 8 Weighted Base: (2545) (220) (305) 1/ Less than 0.1%. Note: Some respondents would have liked to purchase more than one item. 65 Section B NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1b Which Canned Fish Or Canned Shellfish Items Would You Have Liked To Purchase That Were Not Available At Your Usual Place Of Shopping? Total Households Having Served Canned Fish And Shellfish Within Last 12 Months 100.0 Would Have Liked To Purchase Unavailable Items Be2 Crabmeat 0.3 Dietetic Tuna 0.2 Clams 0.2 Smoked Fish Ol Clam Chowder 0.1 Canned Whiting 0.1 Other 203 Would Not Have Liked To Purchase Unavailable Items 96.8 Weighted Base: (2545) Full-Time EMPLOYMENT OF HOMEMAKER 206 27.0 (540) Note: Some respondents would have liked to purchase more than one item. Percentages for 49 cases representing "Unreported Employment" not shown. Part-Time Not Loyed 100.0 100.0 220 Bel 1.5 0.2 - 0.3 - 002 - Ol 005 Ol 0.5 Ol 2.5 202 95.0 9609 (20) (1752) Which Canned Fish Or Canned Shellfish Items Would You Have Liked To Purchase That Were Not Available At Your Usual Place Of Shopping? Total 15-2) Households Having Served Canned Fish £nd Shellfish Within Last 12 Months + 100.0 100.0 Would Have Liked To Purchase Unavailable Items 302 2.8 Crabmeat 03 = Dietetic Tuna 0.2 - Clams 0.2 0.6 Smoked Fish Oel - Clam Chowder Ool 0.6 Canned Whiting Ol = Other 203 106 Would Not Have Liked To Purchase Unavailable Items 96.8 9702 Weighted Base: (2545) (179) AGE 6.6 1.5 (259) 23eh (329) 66 a 100.0 100.0 100.0 100.0 100.0 100.0 2a 202 = 0.3 0.9 - 0.3 0.3 - 0.3 = 0.3 1.2 1.3 9706 ©9768 OF ho-l) Sd HOMEMAKER L5-h9 50-5 205 200 ° Od 0.3 = - Od 202 12 9725 BO (335) (320) (278) (258) Notes Some respondents would have liked to purchase more than one item. 55259 60x64 Over = rr Rp 4 10020 100.0 100.0 208 369 200 Clee wae = = 1.3 = = - Od 202 2.6 16 9702 961 98.00 (178) (158) (251) Section B Question 2b NATIONAL CANNED FISH AND SHELLFISH STUDY Is There Any Season During Which Your Family Eats Canned Fish And Canned Shellfish More Often Than During Other Seasons ? Households Having Served Canned Fish Or Shellfish Within lest 12 Months Seasons Spring (Incl. Lent) Summer Fall Winter Not Served More Often During Any Season Weighted Base: Note: Some respondents mentioned more than one seasone Households Having Served Canned Fish Or Shellfish Within Last 12 Months Seasons Spring (Incl.Lent) Summer Fall Winter Not Served More Often During Any Season Weighted Base 1707 Uye9 303 1723 51.9 (2545) North= east Pp 100.0 2302 193 1.6 Le 607 (679) REGIONS North Central 100.0 191 11.8 208 (730) Is There Any Season During Which Your Family Eats Canned Fish And Canned Shellfish More Often Than During Other Seasons? Total 100.0 519 (255) Megalo— Politan Over 00, 000 see 4609 (492) Mote: Some respondents mentioned more than one season, 10020 2001 16.2 2el 15.0 50.1 (30) 67 CoTsTEy Suburban Metro 100.0 22 3 17.5 30 12.8 49.3 (700) South 100.0 1301 1309 620 2205 51620 (770) SIZE Non- Metro 2,500= 50, 000 Sa 100.0 10.7 121 5 olt 23 ol, 5502 (365) West 10060 Wy.3 1503 Lely Tel 6h (366) Non- Metro Rural Farm 100.0 1205 309 509 25e1 5609 (258) Non= Metro Rural Non-Farm 100.0 58.2 (390) Section B Question 2b Households Having Served Canned Fish or Shellfish Within Last 12 Months Seasons Spring (IncleLent) Summer Fall Winter Not Served More Often During Any Season Weighted Bases Notes Households Having Served Canned Fish or Shellfish Within Last 12 Months Seasons Spring (Incl.Lent) Summer Fall Winter Not Served More Often During Any Season Weighted Base: Note: NATIONAL CANNED FISH AND SHELLFISH STUDY Is There Any Season During Which Your Family Eats Camed Fish And Canned Shellfish More Often Than During Other Seasons? INCOME Under $1000- 0 Total $1000 1999 2999 3999 4999 P +4 % 4 5 4 100.0 100.0 100.0 100.0 100.0 100.0 1707 11.6 1601 12h 1705 18.6 ye9 Sel 10.6 lse7 1606 14.8 303 8e7 302 206 Belk 209 1723 1509 1l7eh 18.1 20290 1823 5109 59el 5607 5507 50.3 Woh (2545) (1s) = (223) = (352) = (532) (5) Some respondents mentioned more than one season, Is There Any Season During Which Your Family Eats Canned Fish And Canned Shellfish More Often Than During Other Seasons? U7? (47h) Number of Persons in Household Total One Two Three Four 4 % é % 100.0 100.0 100.0 100.0 100.0 eel 16.6 16.4 15.0 21.2 14.9 12.7 15.3 14.8 15.1 33 1.9 363 3.8 Eyl 17.3 14.6 19.0 17.5 16.7 51.9 56.1 5303 5301 49.2 (255) (163) (678) (558) (492) Some respondents mentioned more than one seasons 68 Five % 100.0 19.7 14.7 207 15.7 50.0 (303) (177) 58 el (10) Six or More 51.0 (351) oO Le Section 8 Question 2b Households Having Served Canned Fish Or Shellfish Within Last 12 Months Seasons Spring (Incl.Lent) Sumer Pall Winter Not Served More Often During Any Season Weighted Bese: NATIONAL CANNED FISH AND SHELLFISH STUDY Is There Any Season During Which Your Family Eats Canned Fish And Canned Shellfish More Often Than During Other Seasons? RELIGION OF FAMILY Total Catholic Protestant é % % 100.0 100.0 100.0 1707 47.8 563 W.9 133 14.6 303 2.0 4.2 17.3 10.8 03 51.9 3he1 59.6 (2545) (717) (1689) Relatively unstable due to the small mumber of cases. : Some respondents mentioned more than one season, Percentages for 61 cases representing "Other Denominations" not shown. Households Having Served Canned Fish Or Shellfish Within Last 12 Months Seasons Spring (Incl.Lent) Summer Fall Winter Not Served More Often Is There Any Season During Which Your Family Eats Canned Fish And Canned Shellfish More Often Than During Other Seasons? 1320 5109 1/ (B) RACE OF HOMEMAKER Total White Non—White v4 % % 100 .0 100.0 100.0 alts 18.5 1.6 14.9 14.0 21.6 303 3.2 307 17.3 17.2 17.6 5109 52.0 51.2 (2545) (2240) (305) Note: Some respondents mentioned more than one season, 69 Section B Question 2b Households Having Served Canned Fish Or Shellfish Within Last 12 Months Seasons Spring (Incl.Lent) Summer Fall Winter Not Served More Often During Any Season Weighted Base: Note: Percentages for 9 cases representing "Unreported Employment" not shown. Households Having Served Canned Fish or Shellfish Within Last Seasons Spring (Incl.Lent) Sumer Fall Winter Not Served More Often During Any Season Weighted Base: Note: NATIONAL CANNED FISH AND SHELLFISH STUDY Is There Any Season During Which Your Family Eats Canned Fish And Canned Shellfish More Often Than During Other Seasons? 1703 51.9 (2545) Some respondents mentioned more than one season. EMPLOYMENT OF HOMEMAKER 5002 Full-Time (50) Part-Time Is There Any Season During Which Your Family Eats Canned Fish And Canned Shellfish More Often Than During Other Seasons? Total 4 % 100.0 100.0 17-7 14.0 14.9 21.8 303 1.7 17.3 14.5 51.9 50.8 (2545) (179) AGE z 100.0 25e1 17.8 1.9 1.6 48.3 (259) Some respondents mentioned more than one season. 70 OF rs 100.0 18.5 17.6 1.5 1.9 50.8 (329) 52.6 (1752) HOMEMAKER & 100.0 16.5 16.8 hed 1727 52.0 (335) cd 100.0 171 1307 302 159 5307 (320) a 100.0 18.5 13h 3.6 20.7 5202 (278) % 100.0 1269 Uel 309 2007 4926 (258) loyed & 100.0 20.8 1507 30h 18.0 48 9 (178) % 100.0 and 19-2h 25-29 30-3 35-39 Ons Y5-u9 50-54 55-59 60-64 Over % 100.0 Uye2 6.5 4.0 2002 5909 (251) Section B Question 3 NATIONAL CANNED FISH AND SHELLFISH STUDY About How Many Times Did You Serve Canned Fish Or Shellfish During The Last Four Weeks Other Than As Hors D'Oeuvres Or Snacks? REGIONS 0; 0: Households davine Serwed a — a Cer ia Canned Fish Or Shellfish a Within Last 12 Menths 100.0 100.0 100.0 100.0 10020 Number Of Times Served Within Past ) Weeks Qne Time 123 11.6 1309 De? n..8 Two Times 17.1 1706 Deh 18.9 Bel Thres Times 902 8.9 8.7 903 1005 Four Times 2206 28.0 19.8 19h 2hed Five Gr More Timea 1506 1802 1309 Wj.0 18.5 Den't Knew 3.8 1.9 306 602 202 Did Not Serve 19 oh 13.8 2he7 2005 Mel Weighted Base: (25k5 ) (679) (730) (770) (366) About How Many Times Did You Serve Canned Fish Or Shellfish During The Last Four Weeks Other Than As Hors D'Oeuvres Or Snacks? CHET NaS LEZ Mecalo— Metro Non- Non- politan Central Metro Metro Over 50, 000- Suburban 2,500- Rural Total 500, 000 500, 000 Metro 50, 000 Farm Pp x x) Z y Z Fouseholds Having Served Canned Fish Or Shellfish Within Last 12 Months 100.0 100,0 100.0 100.0 100.0 100.9 Number Of Times Served Within Past Weeks One Tima 12.3 11.7 1242 12.4 12.7 1307 Two Times 17eL 14.8 17.8 16.2 18.9 21.9 Three Times 9.2 9.5 11.0 8.6 8.5 6.6 Four Times 2206 2.2 2205 2602 196i 19 ohh Five Or More Times 15.4 21.7 18.6 19.2 1007 8.1 Don't Know 3.8 hed 27 1.9 he2 Sel Did Not Serve 19.4 13.8 1502 1505 25.05 2502 Weighted Base: (25u5) (192) (30) (700) (365) (288) Non- Metro Rural Non-Farm 100.0 11.9 1567 10.8 193 8.8 509 2706 (390) Section B NATIONAL CANNED FISH AND SHELLFISH STUDY Question 3 About How Many Times Did You Serve Canned Fish Or Shellfish During The Last Four Weeks Other Than As Hors D'Oeuvres Or Snacks? INCOME nder 000= 000 3000= 000< 000= 000= 0,000 Total $1000 1999 2999 3999 4999 6999 9999 and Over 4 Z Pp Rp % % 4 Re Households Having Served Camned Fish Or Shellfish Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Times Served Within Past ) Weeks One Time 12,3, 1167 12.0 12.1 12.3 12.6 11.7 15.4 11.0 Two Times Ue 1668 20.3 17.9 17.2 16.5 15.3 17.6 17.0 Three Times 9.2 10.9 6.0 11.5 8.3 8.8 10.6 9.1 6.8 Four Times 22.6 15.3 13.8 18.7 26.0 2.0 2he7 23.3 27.1 Five or More Times 15.6 10.3 14.3 12.4 13.0 19.1 17.3 18.7 20.3 Don't Know 3.8" 763 eal 4.3 Led Bet 3.0 alent 5.1 Did Not Serve LOS Weueireit! 2905 23.1 18.7 16.3 174 14.8 12.7 Weighted Base: (2545) (141) (223) (352) (532) (526) (47k) (477) (220) About How Many Times Did You Serve Canned Fish Or Shellfish During The Last Four Weeks Other Than As Hors D'Oeuvres Or Snacks? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More e er % z rf Households Having Served Cammed Fish Or Shellfish Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Times Served Within Past ], Weeks One Time 12,3 11.5 14.8 22.8 12.5 10.0 8.9 Two Times 17.1 19.9 20.0 L7el 16.4 15.1 12.7 Three Times 9e2 604 8. 905 10.0 9.4 10.1 Four Times 2266 13.5 19.0 22.5 2h.5 28.1 26.2 Five Or More Times 15.6 11.5 10,8 15.1 19.0 18,1 21.3 Don!t Know 3.8 eS 43 304 3.5 1.9 4.6 Did Not Serve : + 1. 32.7 22.7 1926 14.1 17.4 16.2 Weighted Base: (2545) (163) (678) (558) (492) (303) (351) 72 Section 5 Question 3 Households Having Served Canned Fish or Shellfish Within Last 12 Months Number Of Times Served Within Past ) Weeks Ons Time Two Times Three Times Four Times Five or More Times Don't Know Did Not Serve NATIONAL CANNED FISH AND SHELLFISH STUIY About How Many Times Did You Serve Canned Fish Or Shellfish During The Last Four Weeks Other Than As Hors D' Oeuvres Or Snacks? 1/Relatively unstable due to the small number of cases. RELIGION OF FAMILY & 100.0 lok 12.5 7.8 3408 1726 1.8 1501 (717) Catholic Protestant Jewish & Note:Percentages for 61 cases representing "Other Denominations" not shown. Households Having Served Canned Fish Or Shellfish Within Last 12 Months Number Of Times Served @ithin Past h Weeks One Time Two Times Three Times Four Times Five Or More Times Don't Know Did Not Serve Weighted Base: About How Many Times Did You Serve Canned Fish Or Shellfish During The Last Four Weeks Other Than 4s Hors D' Oeuvres Or Snacks? 12.3 1701 9.2 22.6 15.6 3.8 19.4 (2545) 73 100.0 1205 179 8.8 22.6 1522 3.2 19.8 (220) r 100.0 903 18.7 93 28.0 250k 903 ) 1/ (78) Non-White C4 100.0 10.7 10.9 12.0 2207 19.7 703 1667 (305) Section B Question 3 Households Having Served Canned Fish Or Shellfish Within Last 12 Months Number Of Times Served Within Past ) Weeks One Time Two Times Three Times Four Times Five or More Times Don't Know Did Not Serve Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY About How Many Times Did You Serve Canned Fish Or Shellfish During The Last Four Weeks Other Than As Hors D'Oeuvres Or Snacks? 12.3 17.1 902 2206 15.6 3.8 19 ol (2515) EMPLOYMENT OF HOMEMAKER Full-Time Part-Time z % 100.0 100.0 nb 13.8 1705 15.3 906 10.8 2he5 192 15.3 19.3 3.8 30h 1709 18.2 (5h0) (20) Note: Percentages for 9 cases representing "Unreported Employment" not shown. Households Having Served Canned Fish or Shellfish Within Last 12 Months Number Of Times Served Within Past ) Weeks One Tims Two Times Three Times Four Times Five or More Times Don't Know Did Not Serve Weighted Base: About How Many Times Did You Serve Canned Fish Qr Shellfish During The Last Four Weeks Other Than As Hors D'Oeuvres Or Snacks? 123 17el 902 22.6 1506 308 19h (2545) AGE OF 1203 16.9 8.9 2203 1504 3.8 Dol (1752) HOMEMAKER 5 and Uoe2, 25-29 20-3 35-39 Or Sho 50-5 35-59 S0-64 Over ro 100.0 1309 1501 1306 2303 1302 3el 17.8 (259) 74 rd % % % 100.0 100.0 100.0 100.0 11.0 12.0 99 130 UWe0 13.8 18.8 1509 Deb Bet VSe6 i Sek 2407 27e1 2502 221 2. 19.8 1601 17.8 300 8201 308 h.0 1505 16.5 16.6 18.1 (329) (335) (320) (278) % 100.0 11.9 19.0 709 19.8 1502 502 2.0 (258) % % 100.0 100.0 900 136 16.3 2.3 900 Tel 30.3 16,8 10 11.6 2.8 32 22.5 2568 (178) (158) % 100.0 1705 1909 708 9 ols 10.0 601 2903 (251) Section C Question 1 Use of Canned Tuna NATIONAL CANNED FISH AND SHELLFISH STUDY During The Past Four Weeks About How Often Did You Serve Canned Tuna? REGIONS North= North Total east Central Households Having Served Canned Tuna Within Last 12 Months 100.0 10020 100.0 Number Of Times Served One Time 2009 2029 230 Two Times 2307 2305 2126 Three Times 902 902 8.0 Four Times 168 22 07 138 Five or More Times 707 906 5.0 Don't Know 105 005 1.9 Did Not Serve 2022 1306 263 Weighted Base: (2109) (612) (577) During The Past Four Weeks About How Often Did You Serve Canned Tuna? South West 10020 100.0 21.9 2207 809 1303 6.0 2h 2.8 (584) (336) Cre TaveS ele Zee: Megalo- Metro politan Central Over 50,000- Suburban Total 500 ,000 500 a Metro Z fo 7 Households Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 Number Of Times Served One Time 20.9 21.9 20.6 18.2 Two Times 23.7 2.9 28.1 22.5 Three Times 9.2 10.5 10.5 10.0 Four Times 16.8 17.2 D0 23.0 Five Or More Times Vet 9.2 75 10.9 Don't Know 1.5 1.4 1.6 0.3 Did Not Serve 20.2 14.9 18.0 15.1 Weighted Base: (2109) (430) (307) (62h) 75 Non- Metro 2,500- 50,000 fo 100.0 Qhel 26.9 7.6 12.1 4.5 1.7 2361 (290) Non- Metro Rural Farm 100.0 20.1 18.9 727 13.6 he2 ee 34.3 (169) Section C Question 1 Households Having Served Canned Tuna Within Last 12 Months Number Of Times Served One Time Two Times Three Times Four Times Five or More Times Don't Know Did Not Serve Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY During The Past Four Weeks About How Often Did You Serve Canned Tuna? INCOME Under Q00= $2000—- $3000- 000- 00! 000- Total $1000 1999 2999 3999 4999 6999 9999 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 20.9 2903 26.0 2heb 19.3 19.8 1909 19.9 236 Io 7 16.3 12.7 2005 26.0 2367 2bhel 29 5 2 Soh Te3) © 20.5. DOs5y) welile6 75 Can 16.8 16.3 14.7 13.4 1667 17.0 2001 15.1 Te 1. 20. (2109 1/ Rela tively unstable due to the small number of casese Households Having Served Canned Tuna Within Last 12 Months Number Of Times Served One Time Two Times Three Times Four Times Five Or More Times Don't Know Did Not Serve Weighted Bases Total 100.0 20.9 2307 902 16.8 707 1.5 20.2 (2109) 7 heh e7 eg 8.2 65 962 10.2 5 33 2.0 11 1.6 1.1 2eL S 2 25.0 32.6 " 25.0 V7st) | (20s30) Letina 9.9, ) 1/(92) (450) (270) (u32) (465) (429) (166) During The Past Four Weeks About How Often Did You Serve Canned Tuna? NUMBER OF PERSONS IN HOUSEHOLD One Two Three Four Five wee an ca % 100.0 100.0 100.0 100.0 100.0 29.8 2507 1965 20.0 oh 19.4 28.5 21.5 26.8 22.8 605 709 10.0 9.8 8.9 9e7 9 elt 18.5 18.2 22.4 302 2.8 Se7 8.9 22.4 20h 04 263 1.1 203 2920 253 2205 1562 15.8 (12h) (536) (471) (42) (262) 76 10, and Qer = 100.0 13.3 3303 905 18.1 15h 0.9 965 (105) Six or More 100.0 1604 16.0 11.3 2heh 16.0 1.4 W.5 (275) Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 During The Past Four Weeks About How Often Did You Serve Canned Tuna? RELIGION OF FAMILY Total Catholic Protestant Jewish Households Having Served a ea eae Spa Sanae 5, ome Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 Number Of Times Served One Time 20.9 18. 21.6 31.5 Two Times 2367 260k 2202 2 8 Three Times 902 905 920 68 Four Times 16.8 21.5 14.5 16.) Five Or More Times Te? 9o7 6.8 hee Dont t Know 1.5 1.1 1.7 1. Did Not Serve 20.2 1304 2he2 10.9 Weighted Base: (209) (642) (1346) 1/ (73) 1/ Relatively unstable due to the small number of cases. wote: Percentages for 48 cases representing "Other Denominations"not shown. During The Past Four Weeks About How Often Did You Serve Canned Tuna? RACE OF HOMEMAKER Total White Non-White Households Having Served 4 % % Canned Tuna Within Last 12 Months 100.0 100.0 100.0 Number Of Times Served One Time 20.9 21.0 19.9 Two Times 2307 2307 2301 Three Times 942 9e2 GeT Four Times 16.8 16.9 16.2 Five Or More Times Tol Tol 10.2 Don't Know 1.5 1.5 lel Did Not Serve 20.2 2063 19.5 Weighted Base: (2109) (1892) (217) 77 Section C Question 1 Households Having Served Canned Tuna Within Last 12 Months Number Of Times Served One Time Two Times Three Times Four Times Five Or More Times Don't Know Did Not Serve Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY During The Past Four Weeks About How Often Did You Serve Canned Tuna? Total 100.0 20.9 2307 902 16.8 TeT 1.5 20.2 (2109) Ful 1 ( EMPLOYMENT OF HOMEMAKER 1-Time Pp 00.0 20.9 2509 729 15.0 8.5 1.3 20.5 170 Part-Time 1 ( 00.0 21.2 18.9 12.1 1726 6.6 0.6 2320 167) Note: Percentages for 39 cases representing "Unreported Employment" not shown. Households Having Served Canned Tuna Within Last 12 Months Number Of Times Served One Time Two Times Three Times Four Times Five Or More Times Don't Know Did Not Serve Weighted Base: During The Past Four Weeks About How Often Did You Serve Canned Tuna Total 100.0 2009 2307 902 16.8 Te? 1.5 20.2 (2109) AGE OF Not Employed 100.0 20.9 23 ol 920 1705 76 1.6 20.0 (1433) HOMEMAKER an 15-2), 25-29 30-34 35-39 LO-l U5a49 50-54 55=59 60 6h Over 100.0 19 3 2.0 10.0 19.3 667 207 18.0 (150) 100.0 100.0 100.0 100.0 100.0 18 .6 2604, 12.3 1961 905 0.9 1392 (221) 1929 2307 10.7 16.8 11.0 1k 16.5 (291) 78 19.6 2502 509 21.0 121 1.0 152 (291) 16.4, 2he9 1.2 19.3 607 (270) 2h.6 100.0 19 0 6 1002 11.2 Sel 20h 22.8 (207) 100.0 19.7 2301 6.8 18 oh (147) 100.0 100.0 29.u 37.4 18.5 1302 607 = 50d anes) leat 4e2 207 - 202 2609 = 3109 (120) (183) Section C Question 2a NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Tuna Do You Have On Your Shelves At Present? Households Having Served Canned Tuna Within Last 12 Months Number Of Cans On Shelves + Present One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know None Weighted Base: Households Having Served Canned Tuna Within Last 12 Months Number Of Cans On Shelves At Present One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know None Weighted Base: 2005 19 867 5.0 565 0.2 07 (2109) REGIONS North- No east Central South PrP Pp 54 100.0 100.0 100.0 2067 160) 22.6 22el 17h 18.4 10.2 10.5 Sel 6.0 bed 302 503 8.3 1.6 - 002 Ook 3507 4207 48 elt (612) (577) (58h) How Many Cans Of Tuna Do You Have Total % 100.9 (2109) On Your Shelves At Present? Meaalo- politan Over 00 ,000 fo 100.0 17.9 21.0 10.2 4.8 6.6 0.5 39.0 (430) 79 CrLeTeYamoulacar Metro Non- Central Metro 50,000- Suburban 2,500- 500 ,000 Metro 50,000 % % % 100.0 100.0 100.0 21.2 2.1 NT 20.8 20.3 20.6 7.5 9.5 ot Sel 7.3 2.6 6.8 6.8 2.6 38.6 32.0 4.8 (307) (62h) (290) West 100.0 2306 19.6 8.3 608 8.3 003 3301 (336) Non- Metro Rural Farm fo 100.0 17.7 15.2 7.0 3.8 3.1 0.6 52.6 (169) Non- Metro Rural Non-Farm 100.0 16.7 1.9 7.6 2.9 eu Od FSi (289) Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2a How Many Cans Of Tuna Do You Have On Your Shelves At Present? NS INCOME tmior S1000- $2000- $3000- Sh000- 55000- $7000= $10,000° Total $1000 1999 2999 3999 4999 6999 9999 and Over Households Having Served Canned Tuna Within Last 12 Months 100.9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Cans On Shelves At Present One can 2005 1305 19.8 1905 2167 2307 17h 1729 2807 Two Cans 19h 1609 11.8 16.1 15 06 1906 2307 2601 22.8 Three Cans 8.7 10.1 202 609 77 867 1.5 10.2 909 Four Cans 500 a 307 207 326 le? 600 11.5 8.9 Five Or More Cans 505 1.1 202 500 53 307 8.6 609 10.9 Don't Know 0.2 ed: O07 - = 0.2 = - 1.0 None Oo? 5703 5906 4908 Y5el 39 ol 3208 27eh 1728 Weighted Base: (2109) 1/(92) (150) (270) (432) (465) (429) (166) = (105) 1/ Relatively unstable due to the small number of casese How Many Cans Of Tuna Do You Have On Your Shelves At Present? NUMBER OF PERSONS IN HOUSEHOLD Total e) Two T F ae ne hree ‘our Five More z Rea Households Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Cans On Shelves At Present Qne can 2005 2367 22.0 22.6 21.1 19.5 12.6 Two Cans 1964 1523 22.6 162 20.0 20.8 18.3 Three Cans 8.7 509 902 920 905 6.6 8.8 Four Cans 5.0 - hed 5e7 5.8 5.8 3.8 Five Or More Cans 565 Sel hel Sel 6.5 6.6 73 Don't Know 002 0.8 Ob 0.2 a 2 2 None 0.7 4902 36.8 11.2 37.1 40.7 4902 Weighted Base: (2109) (12h) (536) (472) (442) (262) (275) 80 Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2a How Many Cans Of Tuna Do You Have On Your Shelves At Present? RELIGION OF FAMILY Total Catholic Protestant Jewish Households Having Served ¥ 4 4 % Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 Number Of Cans On Shelves At Present One Can 20.5 1705 2205 909 Two Cans 19 ol} 2306 166), 29 06 Three Cans 8e7 1067 703 18.3 Four Cans 5.0 503 he? 506 Five Or More Cans 525 609 48 908 Don't Know Oo2 - 0.3 - None L007 36.0 4.0 26.8 Weighted Base: (2109) (642) (13h6) = 1/(73) V/ Relatively unstable due to the small number of casese Note: Percentages for 48 cases representing "Other Denominations" not shown. How Many Cans Of Tuna Do You Have On Your Shelves At Present? RACE OF HOMEMAKER Total White Non—White Households Having Served 2 rs % Canned Tuma Within Last 12 Months 100.0 100.0 100.0 Number Of Cans On Shelves At Present One Can 20.5 21.6 11.8 Two Cans 19.) 2002 1202 Three Cans 8.7 Fel 502 Four Cans 5.0 5.2 208 Five Or More Cans 505 Se7 he3 Don't Know 0.2 02 0.5 None 40.7 38.20 6302 Weighted Base: (2109) (1892) (217) Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2a How Many Cans Of Tuna Do You Have On Your Shelves At Present? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Employed Households Having Served % poe Uae ay Saar steaeee Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 Number Of Cans On Shelves At Present One Can 20.5 21.0 16.7 20.7 Two Cans 19 2305 18.6 18.3 Three Cans 847 6.6 9.0 8.8 Four Cans 5.0 Led 1.9 505 Five Or More Cans 505 e2 Sel 61 Don't Know 002 - - 0.3 None 4007 39.8 48.07 40.3 Weighted Base: (2109 ) (470) (167) (1433) Note: Percentages for 39 cases representing "Unreported Employment" not shovme How Many Cans Of Tuna Do You Have On Your Shelves At Present? AGE OF HOMEMAKER Total 15-24 25-29 30-34 35-39 4O-Wy 45-49 50-54 55-59 60-64 Over Households Having Served % % g % % % % e % % 4 Ganned Tuna Within Last 12 Months 100.0 100.60 100.60 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Cans On Shelves At Present One Can 2005, 18.9 25.58 2268 42166 15.6 1507, 1868 2256 Io eSh leo Two Cans DOs) Dee 2160 1667 6.0) | 2he2) 2269) SSB i20eh in 2a eae Three Cans 8.7 Wet 5602) | 1963) 1258) 26.3) 58) as co8 NivOsGh eel he) am 9, Four Cans 520 (SCUp aloe My UBM Aon ils Mak) | thd) = OA.” SS Five Or More Cans 505 4.8 Pb ean Gah, Sc) 706 eS =e 700 he Don't Know 0.2 - - - - - - - - 09 18 None WOo7? = S30 = 305 390F = 3709 = ND 2023606 3509 = 608008 Weighted Base: (2109) (150) (221) (291) (291) (270) (229) (207) (147) (120) (183) 82 Section C Question 2b NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Tuna Do You Usually Purchase At One Time? Total Households Having Served Canned Tuna Within Last 12 Months 100.0 Number Of Cans One Can 2505 Two Cans 42.0 Three Cans 14.4 Four Cans 10.3 Five or More Cans 73 Don't Know 0.5 Weighted Baser (2109) Households Having Served Canned Tuna Within Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Weighted Base: 100.0 20.8 45.6 16.5 92 726 03 (612) How Many Cans Of Tuna Do You Usually Purchase At One Time? Megalo olitan Over 100.0 100.0 25.5 19.4 42.0 0.6 14.4, 15.9 10.3 11.2 73 12.2 0.5 0.7 (2109) (4,30) 83 Metro Central 50 ,000- 200,000 9 100.0 REGIONS No Central South West 100.0 100.0 100.0 25.26 31.6 23.03 3902 4.0 36.8 16.9 11.2 11.9 10.8 8.9 14.0 6.8 30.8 Web 0.7 0.5 006 (577) (58h) (336) ColmiaVee eS Zane. Non- Metro Suburban 2,500- Metro 0,000 100.0 100.0 2.6 29.3 41.8 49.7 16.2 8.7 9-7 8.4 Tol 3.5 0.3 Ou (62h) (290) Non- Metro Rural Non-Farn 100.0 29.7 39.3 14.3 723 8.0 1.4 (289) Section C Question 2b Households Having Served Canned Tuna Within Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Weightod Base: NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Tuna Do You Usually Purchase At One Time? Under 000- $2000- a Sea JES $7000- $10,000 ani er ee ee ee ee eee 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 2505 45 06 3603 26.8 26.8 2304 2026 15.8 28.6 42.0 2601 Oo 4301 438 42.6 led U5 oh 2905 Ly os 12.0 1223 12.3 150 1565 1229 16.4 19.0 10.3 726 505 lel 702 1207 12.7 1.5 8.6 703 8.7 505 603 605 502 8. 10.3 13.3 0.5 —) = Ol 0.3 0.6 09 0.6 1.0 (2109) 1/92) (150) (270) (432) (b65) (29) (166) (105) 1/ Relatively unstable due to the small number of casese Total 4 Households Having Served Canned Tuna Within Last 12 Months 100.0 Number Of Cans One Can 2565 Two Cans 42.0 Three Cans Web Four Cans 10.3 Five Or More Cans 703 Don't Know 0.5 Weighted Base: (2109) How Many Cans Of Tuna Do You Usually Purchase At One Time? NUMBER OF PERSONS IN HOUSEHOLD or One Two Three Four Five More nea ae 4 rf rf % 100.0 100.0 100.0 100.0 100.0 100.0 0.3 31.7 29.1 2201 18.7 12.4 y1o1 43.3 40.3 0.8 4502 41.6 605 13.5 Uye5 14.8 16.7 16.8 4.0 5.6 10.3 UyeL 8.9 17.5 7e3 he? 506 8.0 9e7 11.7 0.8 1.2 0.2 002 0.8 - (12h) (536) (h7L) (441) (262) (275) gu Section C Question 2b Households Having Served Canned Tuna Within Last 7 e————eEEEE Number Of Cans One Can Two Cans Three Cans Four Cans Five or More Cans Don't Know Weighted Base: 1/ Relatively unstable due to the small number of casese NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Tuna Do You Usually Purchase At One Time? Total 100.0 25.05 h2.0 Lhe 10.3 703 0.5 (2109) RELIGION OF FAMILY Note: Percentages for 8 cases representing "Other Denominations" not shown. Fouseholds Having Served Canned Tuna Within Last 12 Vonths Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Weighted Base: How Many Cans Of Tuna Do You Usually Purchase At One Time? Total oa 100.0 2505 42.0 1.4 10.3 73 0.5 (2109) RACE OF HOMEMAKER Catholic Protestant Jewish a ey eran foe: 100.0 100.0 100.0 21.8 2706 21.9 Tee) 41.0 38.3 13.2 15.0 192 12.4 Jel 9.06 8.0 605 11.0 0.6 0.5 - (642) (13h6) 2/ (73) wi Non-White 100.0 100.0 2547 2h o1 2.6 3606 Uy.) 148 10.0 130 6.8 11.0 0.5 Ood (1892) (217) Section C Question 2b Households Having Served Canned Tuna Within Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Tuna Do You Usually Purchase At One Time? EMPLOYMENT OF HOMEMAKER Total pul sme 100.0 100.0 25.45 26h, 42.0 Uh.8 yeh 12.7 10.3 8.8 703 6.9 005 Ol (2109 ) (470) Note:Percentages for 39 cases representing "Unreported Employment" not showne Households Having Served Canned Tuna Within Last 12 -Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Weighted Base: 100.0 25.5 42.0 Lye) 10.3 703 0.5 (2109) (150) How Many Cans of Tuna Do You Usually Purchase At One Time? AGE OF 15-2 25-29 30-34 35-39 Lo-Lb Z Z p % 100.0 100.9 100.0 100.0 100.0 24.8 3125 20.1 15.6 239 2.3 Wh.2 40.3 45.5 42.2 AM R9e6. ASCO yaeObait Sie 13.) 10.0 174 10.8 11.2 Ssh lye) y WaGetn ELOs OMG <3 - - 0.3 0.3 0.7 (221) (291) (291) 270) 86 L5-9 100.0 2126 hh 9 13.2 11.5 Cn Ook (229) Part-Time Not Loyed 100.0 100.0 2525 25 2 43.0 0.7 1261 15.5 97 10.7 8.5 Tol 162 005 (167) (1433) HOMEMAKER 65 and 50-5 55-59 60-6) Over 100.0 100.0 100.0 100.0 23.8 3he7 2957 2.0 606 34.0 39-8 348 18.0) 15567 2768) wl ney qa i Sc)... “Slos} 603 bel 68 heh 0.5 Pca, - lel (207) (147) (120) (183) Section C Question 3 NATIONAL CANNED FISH AND SHELLFISH STUDY Canned Tuma Comes In White And Light Meat, What Color Do You Usually Buy? Households Having Served Canned Tuna Within Last 12 Months Color Of Tuna Usually Bought Total 100.0 k7e4 43.2 Felt (2109) 37.3 5505 72 (612) REGIONS Nor Central South West 100.0 100.0 100.0 60.1 46.2 4528 2901 4300 4565 10.8 10.8 807 (577) (584) (336) Canned Tuna Comes In White And Light Meat, What Color Do You Usually Buy? Total 500,000 oa aa Households Having Served Canned Tuna Within Last 12 Months 100.9 100.9 Color Of Tuna Usually Bought Light 4704 40.0 White 13 02 5208 Don't Know Ie 7e2 Weighted Base: (2109) (30) 100,0 hho 46.5 905 (307) CUTS Aaa wie al 87 Non= Non= Metro Metro Suburban 2,500— Rural Metro 50,000 Fam 100.0 4507 1458 8.5 (62h) 100.0 100.9 5502 60.9 3308 2906 11.9 905 (290) (169) Non= Metro Rural Non='arm 100.0 49.8 3704 12.8 (289) Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 3 Canned Tuna Comes In White Ad Light Meat, What Color Do You Usually Buy? INCOME lder $1000=- $2000- §3000= $000- $5000= $7000= $10 3 000 Total $1000 1399 2999 3999 L999 % z z zoe He Households Having Served Camned Tuna Within Last 12 Months 100.0 100.9 100.0 100.0 100.9 100.0 Color Of Tuna Usually Bought Light Li7eh 58 67 5600 5165 5002 607 White 13 02 5 307 3720 41.2 lube? Don't Know Sol 908 93 n.5 8.6 85 Weighted Base: (2109) 1/(92) (150) (270) (432) = (465) 1/Relatively unstable due to the small number of cases. Canned Tuna Comes In White Md Light Meat. What Color Do You Usually Buy? NUMBER OF PERSONS IN HOUSEHOLD Total One Two Three Four Five 75 % Te a Households Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 Color Of Tuna Usually Bought Light 7.4 56.5 42.9 47.6 46.5 4902 White 4302 3320 7.2 45.0 42.0 41.2 Don't Know Felt 10.05 99 Tel 905 926 Weighted Base: (2109) (12h) (536) (471) (42.) (262) 88 6999 100.9 10.3 (429) 9999 100.0 L6eh, Uhed 906 (166) Six or More 100.0 48.0 Wel 10.9 (27%) and Over 100.0 Bel, 619 607 (105) Section C Question 3 Households Having Served Canned Tuna Within Last 12 Months Color Of Tuna Usually Bought Light White Don'+ Know Weighted Base: 1/ Relatively unstable due to the small number of casese Note: Percentages for 8 cases representing "Other Denominations" not shown. Fouseholds Having Served Canned Tuna Within Last 12 Months Color Of Tuna Usually Bought Light White Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Canned Tuna Comes In White And Light Meat, What Coler Do You Usually Buy? Total Ss P 100.0 L7eh 1302 9 oh (2109 ) Canned Tuna Comes In White And Light Meat, RELIGION OF FAMILY Catholic 100.0 L502 L702 706 (642) What Color Do You Usually Buy? Total 100.0 L7el 1302 Fel (2109) RACE OF HOMEMAKER Vihite eee 100.0 6.5 hh .0 905 (1892) 89 Protestant Jewish 100.0 5061 397 10.2 (1346) 1902 71503 55. 1/ (73) Non-White eed 2 100.0 55 03 360), 83 (217) Section C NATIONAL CANNED FISH AND SHELLFISH ST™DY Question 3 Canned Tuna Comes In White And Light Meat, What Color Do You Usually Buy? EMPLOYLENT OF [OMEMAKER Total Full-Time Part-Time Not loyed Households Having Served Canned Tuna Within Last 12 Months 2 100.0 100.0 100.0 100.0 Color Of Tuna Usually Bought Light L7eh 13 el 55 el 18.2 White 4322 48.1 3503 202 Don't Know Fel 8.5 96 96 Weighted Base: (2109 ) (470) (167) (1433) Note: Percentages for 39 cases representing "Unreported Employment" not shown. Canned Tuna Comes In White And Light Meat. What Color Do You Usually Buy? dey! AGE OF HOMENAKER and Total 15-2); 25-29 30-3 35-39 O-bk U5-l9 50-54 55-59 60-6 Over Households Having Served 54 % 9 % % % Z rs % Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Color Of Tuna Usually Bought Light U7 5303) 502 =e) 815003667 = 483 Ae SBD White 13.2 3503) Se? 2 ee? «=O S11) SD OR OTN ea oma ec, Don't Know mn VWeh 966 956 9eB0 (626) P1262) 7/07) seeiio DOs OM Ono) Weighted Base: (2109) (150) (221) (291) (291) (270) (229) (207) (1h7) (120) (183) 90 Section C Question Households Having Served Canned Tuna Within Last 12 Months Type af Canned Tuna Usually Bought Bite Size Or Chmk Solid Grated or Flaked Don't Know, No Preference Weighted Base: Households Having Served Carmed Tuna Within Last 12 Months Type Of Canned Tuna Usually Bought Bite Size Or Chunk Solid Grated or Flaked Don't Know, No Preference Weighted Base: What Kind Do You Usually Buy? 100.0 50.3 2h.6 14.3 10.8 (2109 ) Total 100.0 50.3 2h.6 14.3 10.8 (2109) NATIONAL CANNED FISH AND SHELLFISH STUDY What Kind Do You Usually Buy ? There Are Various Ways In Which Tuna Is Canned, REGIONS North- North east Central South 100.0 100.0 100.0 Whe 53.0 5304 38.4 Lee 17.5 Te? L762 18.8 9.6 22.6 10.3 (612) (577) = (58h) Megalo- politan Over 500,000 500,000 a i 100.0 L7el 31.9 10.5 10.5 (430) 91 There Are Various Ways In Which Tuna Is Canned, West 100.0 51.2 2ho 13.4 11.0 (336) Cy leywSelecrs Metro Non= Central Metro 50, 000= Suburban 2,500= Metro 50,000 100.0 100.0 100.0 56.7 51.6 536k 25h 28 ol) 17.2 8.8 99 16.6 9.1 10.1 12.8 (307) (62h) (290) Non- Metro Rural Farm 100.0 6.7 14.8 31.4 Tel (169) Non= Metro Rural Non=-Farm 100.0 Lh.3 17.7 22.8 15.2 (289) Section C Question douseholds Having Served canned Tuna Within Last 12 Months Type of Canned Tuna Usually Bought Bite Size Or Chunk Solid Grated Or Flaked Don't Know, No Preference Neighted Base: 1/ Relatively unstable due to the small number of casese Households Having Served Canned Tuna Within Last 12 Months Type Of Canned Tuna Usually Bought Bite Size Or Chunk Solid Grated Or Flaked Don't Know, No Preference Weighted Bases NATIONAL CANNED FISH AND SHELLFISH STUDY There Are Various Ways In Which Tuna Is Canned, What Kind Do You Usually Buy? Total 100.0 50.3 2h.6 14.3 10.8 (2109) Under $1000 100.0 39.1 25.0 23.9 12.0 1/ (92) 1000- 1999 100 .0 51.4 18.0 21.3 9.3 (150) There Are Various Ways In Which Tuna Is Canned. Total 100.0 50.3 2he6 14.3 10.8 (2109) What Kind Do You Usually Buy? 100.0 4706 2920 UWse5 8.9 (12h) NUMBER OF PERSONS IN HOUSEHOLD 100.0 (536) 92 Three 100.0 51.6 2507 15-1 706 (471) INCOME 2000= 3000- 000- 2999 — 4999. 100.0 100.0 100.0 Suk 52.8 51.6 16.7 20.1 25.0 18.2 15.3 11.8 10.7 11.8 11.6 (270) (4,32) (4.65) Four Five 100.0 100.0 50.3 L707 26.1 2269 10.7 17.6 12.9 1.8 (4) (262) 5000- 7000- 10,000 69 — ana Over 100.0 100.0 100.0 49.0 39.8 37.4 10.8 54.3 31.4 L.8 9.5 29.1 12.6 9.3 12.0 (429) (166) (105) Six or More 100.0 5506 18.2 16.0 10.2 (275) Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question There Are Various Ways In Which Tuna Is Canned, What Kind Do You Usually Buy? RELIGION OF FAMILY Total Catholic Protestant Jewish 4 % % v3 Households Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 Type Of Canned Tuna Usually Bought Bite Size ar Chunk 50.3 5003 52.1 28.8 Solid 2h.6 29.9 20.1 5h.8 Grated Or Flaked 14.3 9.5 16.9 565 Don't Knew, No Preference 10.8 10.3 10.9 10.9 eighted Base: (2109) (642) (23h6) 1/(73) 1/ Relatively unstable due to the small number of cases. Note: Percentages for 8 cases representing "Other Denominations" not shown. There Are Various Ways In Which Tuna Is Canned, What Kind Do You Usually Buy? RACE OF HOMEMAKER Total Whito Non=White 4 4 4 Households Having Served Carmmed Tuna Within Last 12 Months 100.0 100.0 100.0 Type Of Canned Tuna Usually Bought Bite Size Gr Chunk 50.3 496 5667 Solid 2.6 2563 18.4 Grated Or Flaked 14.3 14.1 15.7 Don't Knew, No Preference 10.8 11,0 9o2 PEPER (2109) (1892) (217) We ts ce Note: Section C Question Households Having Served Canned Tuna Within Last 12 Months Type Of Canned Tuna Usually Bought Bite Size Or Chunk Solid Grated O- Flaked NATIONAL CANNED FISH AND SHELLFISH STUDY There Are Various Ways In Which Tuna Is Canned. What Kind Do You Usuelly Buy? Don't Know, No Preference Welghted Base: Percentages for 39 cases representing "Unreported Employment" not shown. Households Having Served Canned Tuna Within The Last 12 Months Type Of Canned Tuna Usually Bought Bite Size Or Chunk Solid Grated or Flaked Don't Know, No Preference Weighted Base: 50.3 2h.6 14.3 10.8 (2109) EMPLOYMENT OF HOMEMAKER Full-Time Tart-Time Not Employed % 4 3 100.0 100.0 100.0 56.4 51.5 48.6 2261 21.5 25.5 1o.4 12.6 15.4 el alan 10.5 (470) (167) (1433) There Are Various Ways In Which Tuna Is Camed, What Kind Do You Usually Buy? 50.3 58.0 24,6 207 Ly .3 16.0 10.8 563 (2109) (150) AGE OF 29-29 3 100 .0 5L.8 Wy.9 17.2 13.1 (221) 9h 30-34 35-39 % % 100.0 100.0 56.0 50.2 19.2 251 Uye1 10.6 10.7° Uy.2 (291) (291) HOMEMAKER ho-lk L5-l9 50-54 (207) (120) Section C Question Sa Households Saving Served Carmed Tuna Within Last 12 Months Type Of Packing Don't Know Weighted Baser Total 100.0 91.4 6.9 aly? (2109) 100.0 88.1 10.1 1.8 (612) NATIONAL CANNED FISH AND SHELLFISH STUDY Canned Tuna May Be Packed In Brine Or Oil. Which One Do You Usually Purchase ? REGIONS or Central South West 100.0 100.0 100.0 92.8 9305 9107 505 4.8 6.8 1.7 er 1 nel (577) (58) (336) Canned Tuna May Be Packed In Brine Or Oil. Which One Do You Usually Purchase? (2109) (430) 95 Chle Tiyan Setrauk: Metro Non- Central Metro 50,000= Suburban 2 5500= 500,000 Metro 0,000 % % % 100.0 100.9 100.0 91.2 90.7 9522 6.8 Tol 4.8 2.0 1.9 Oo (307) (62) (290) (169) Non-= Metro Rural Non-Farm 100.0 (289) Section C Question 5a NATIONAL CANNED FISH AND SHELLFISH STUDY Canned Tuna May Bs Packed In Brine Or Oil. Which One Do You Usually Purchase? INCOME Under S1000- SoWO- $3000- SHOW S5000- S7000- $10,000 Tetal $1000 1999 2999 3999 999 6999. 9999 and Over Households Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Packing Usually Purchased Oil 91h 91.3 9206 9000 9 92ely 9003) 9208 = BT 9502 Brine 609 706 4.7 8.1 605 75 5.3 nk 3.8 Don't Know 1.7 1.1 207 1.9 lel 262 1.9 1.2 1.0 Weighted Base: (2109) 1/(92) (150) (270) (432) (465) (429) (166) = (105) 1/Relatively unstable due to the small number of cases» Canned Tuna May Be Packed In Brine Or Oil. Which One Do You Usually Purchase? NUMBER OF PERSONS JN HOUSEHOLD Six or Total Ons Two Three Four Five More 4 Sn ay Sm 4 Households Having Served Canned Tuna Within Last 12 Months 100,0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Packing Usually Purchased Oil F1els 89.5 91.6 91.3 936 90.5 8965 Brine 609 9e7 663 belt 5.7 706 8.7 Don't Know V7 0.8 2.1 263 0.7 1.9 1.8 Weighted Base: (2109) (12h) (536) (471) (442) (262) 96 Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5a Canned Tuna May Be Packed In Brine Or Oil. Which One Do You Usually Purchase? RELIGION OF FAMILY Total Catholic Protestant Jewish Households Having Served % 4 % 4 Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 Type Of Packing Usually Purchased oi S1eht 9302 91.3 80.8 Brine 609 6.5 6.3 17.8 Don't Know 1.7 003 2oh leh Weighted Base: (209) (642) (1346) 1/ (73) 1/ Relatively unstable due to the small mumber of cases. Note: Percentages for 8 cases representing "Other Denominations" not shown. Canned Tuna May Be Packed In Frine Or Oil. Which One Do You Usually Purchase ? RACE OF HOMEMAKER Total White Non-White Households Having Served % Canned Tuna Within Last 12 Months 100.0 100.0 100.0 Type Of Packing Usually Purchased oi 91el 913 9262 Bring 609 609 6.9 Don't Know Te? 1.8 0.9 Weighted Base: (2109) (1892) (217) 97 Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5a Canned Tuna May Be Packed In Brine Or Oil. Which One Do You Usually Purchase? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Li Households Having Served 4 ; 4 4 Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 Type Of Packing Usually Purchased oi Mek 9009 91.0 9167 Brine 6.9 Tol Sel 6.8 Don't Know le? 1.7 306 1.5 Weighted Base: (209) (470) (167) (1433) Note: Percentages for 39 cases representing "Unreported Employment" not shown. Canned Tuna May Be Packed Jn Brine Or Oil. Which One Do You Usually Purchase? AGE OF HOMEMAKER 65 and Total 15-2 25-29 30-34 35-39 bomb 45-h9 50-5) 25568 60-6 Over Households Having Served 5 i ¥ % % Canned Tuna Within Last 12 Months 100.0 100-0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Packing Usually Purchased oi 91.) 9600 9207 920 8603 9105 9305 90.8 9168 89.2 91.8 Brine 609 Te) 6.8 609 10.3 To 52 6.8 4.8 8.3 6.0 Don't Know 1.7 - O65) | O87, | Sele eles 2eh 3h 205 202 Weighted Base: (2109) (150) (221) (291) (291) (270) (229) (207) (147) (120) (183) Section C Question 5b NATIONAL CANWED FISH AND SHELLFISH STUDY When You Prepare Canned Tuna For Meals Do You Always Pour Off The 011? Do You Always Use It With The Fish, Or Does It Depend On How You Serve It? Households Having Served Canned Tuna Within Last 12 Months Who Usually Purchase Tuna Packed In Oil How Oil Is Used Always Pour Off Always Use With Fish Depends On The Dish Weighted Base: Total 100.0 4009 38.7 20h (1926) Yorth- east RP 10020 45.8 38.0 16.2 (539) REGIONS Nor Central South Sisay aa ay Sa 100.0 100.0 40.0 3765 431 3605 16.9 2620 (535) (546) When You Prepare Canned Tuna For Meals Do You Always Pour Off The Oil? Do You Always Use It With The Fish, Or Does It Depend On How You Serve It? Total Households Having Served Carmed Tuma Within Last 12 Months Who Usually Purchase Tuna Packed In 011 How Oil Is Used Always Pour Off Always Use With Fish Depends On The Dish Weighted Base: 100.0 Megaly- politan Over 500,000 aa 100.0 35.5 20.6 (38h) 99 Cera Ou leeee Metro Central 50,000= Suburban Metro 500,000 rf % 100.0 12.8 37-1 20.1 (280) 100.0 4502 35.05 19.3 (566) West 100.0 3928 3528 Qhelt (308) Non- Metro 25500= 50,000 = 100.0 38.8 42.4 18.8 (276) Non- Metro Rural Fam 100.0 30.9 5067 18.4 (153) None Metro Rural Non-Fam 100.0 3301 41.0 2549 (269) Section C Question 5b Households Having Served Canned Tuna Within Last 12 Months Who Usually Purchase Tuna Packed In O11 How Oil Is Used Always Pour Off Always Use With Fish Depends On The Dish Weighted Bases 1/ Relatively unstable due to the small number of cases. NATIONAL CANNED FISH AND SHELLFISH STUDY When You Prepare Canned Tuna For Meals Do You Always Pour Off The Oil? Do You Always Use It With The Fish, Or Does It Depend On How You Serve It? Total (192) RELIGION OF FAMILY Catholic 100.0 W201 38 06 1903 (598) Protestant Note: Percentages for 2 cases representing "Other Denominations" not shown. Households Having Served Canned Tuna Within Last 12 Months Who Usually Purchase Tuna Packed In Oi1 How Oil Is Used Atyays Pour Off Always Use With Fish Depends On The Dish Weighted Base: When You Prepare Canned Tuna For Meals Do You Always Pour Off The Oil? Do You Always Use It With The Fish , Or Does It Depend On How You Serve It? Total % 100,0 4009 BT els (198 ) 100 100.0 O21 38.5 ae (1229) Jewish 100.0 3920 dhel 16.9 1/ (59) RACE OF HOMEMAKER White 100.0 11.8 38.0 (1728) Non-White 100.0 3207 he? 22.06 (200) Section C NATIONAL CANNED FISH ANDSHELLFISH STUDY Question 5b When You Prepare Canned Tuna For Meals Do You Always Pour Off The Oil ? Do You Always Use It With The Fish , Or Does It Depend On How You Serve It? INCOME eo vine ad Under $1000- 2000= (3000- $000=-—*$5000= *F7000= —* $10,000 — Total $1000 1999 2999 3999 4999 6999 9999 and Over z i ® % pen % % 4 4 Households Having Served Canned Tuna Within last 12 Months Who Usually Purchase Tuma Packed In Oi1 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 How Oil Is Used Always Pour Off hO.9 2907 2603 oh 3805 bh e2 420 5003 5120 Always Use With Fish 3807 5306 4607 1302 42060 3706 37 ol 2509. 1920 Depends On The Dish 2 oh 1667 27.0 17 oh 19.5 18.02 2006 23.8 3020 Weighted Base: (1928) 1/(814) (139) (243) (399) €420) (398) (145) (100) 1/ Relatively unstable due to the small number of caseso When You Prepare Canned Tuna For Meals Do You Always Pour Off The 0i1? Do You Always Use It With The Fish, Or Does It Depend On How You Serve It? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More Z WE atm % % % % Households Having Served Canned Tuna Within Last 12 Months Who Usually Purchase Tuma Packed In 011 100.0 100.0 100.0 100.0 100.0 100.0 100.0 How Oil Is Used Always Pour Off 09 4728 42.03 4304 Wg 38.5 3009 Always Use With Fish 38.67 333 36.8 3906 34.9 3903 49.0 Depends On The Dish 2064 18.9 20.9 17.0 23.02 22.2 20.1 Weighted Base: (1928) (111) (491) (430) (413) (23 7) (21,6) 101 Section C Question 5b Households Having Served Canned Tuna Within Last 12 Months Who Usually Purchase Tuna Packed In 011 How Oil Is Used Always Pour Off Always Use With Fish Depends On Ths Dish Weighted Bases NATIONAL CANNED FISH AND SHELLFISH STUDY When You Prepare Canned Tuna For Meals Do You Always Pour Off The Oil? Do You Always Use It With The Fish; Or Does It Depend On How You Serve It? EMPLOYMENT OF HOMEMAKER Note: Percentages for 35 cases representing "Unreported Employment" not showns Households Having Served Canned Tuna Within Last 12 Months Who Usually Purchase Tuna Packed in Oil How Oil Is Used Always Pour Off Always Use With Fish Depends On the Dish Weighted Base: 102 . Total Full-Time Part-Time Not oyed 100.0 100.0 100.0 100.0 0.9 46.6 33.3 3905 Bo7 34.00 42.0 0.0 200h 19 he? 20.5 (198) (427) (152) (1314) When You Prepare Canned Tuna For Meals Do You Always Pour Off The Oil? Do You Always Use It With The Fish , Or Does It Depend On How You Serve It? AGE OF HOMEMAKER 65 and Total =» W5= 2h 25-29 30=3h 35-39 Om Wolo 5O-5h 55-59 60-64 Over g % % % % % % & % % & 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 0 09 35.0 2.2 6.6 38.3 38.2 2.5 3.1 43.3 35.8 39.8 38.7 2.7 3408 36012 3961 hOo? hOo2 38.3 3306 25 hod 20.4 22.3 23.0 17.5\22.6 212° 17.3 1866" 2300 on jeet9e8 (1928) (Uh) (205) (269) (251) (27) (214) (188) (135) (107) (168) Section C Question 5c Total soe Households Having Served Canned Tuna Within Last 12 Months Who Usually Purchase Tuna Packed In dil 100.0 Tasted Canned Tuna In Brine Yes No Don't Know Weighted Base: Households Having Served Camed Tuna Within Last 12 Months Who Usually Purchase Tuna Packed In O11 Tasted Canned Tuna In Brine Yes No Don't Know Weighted Base: 11.0 88.2 0.8 (192) North- east 100.0 1567 8367 0.6 (539) NATIONAL CANNED FISH AND SHELLFISH SfUDY Have You Ever Tasted Tuna Canned In Brine? REGIONS North Central South 100.0 100.0 8el 703 91.1 9201 0.8 0.6 (535) (546) Have You Ever Tasted Tuna Canred In Rrine? Megalo- politan Over Total 500,000 % Rp 100.0 100.0 11.0 9.0 88.2 88.6 0.8 2 ol (1928) (384) 103 Coluteyor Sel Zye Metro Central 50,000- Suburban 500, 000 Metro ees ks 100.0 100. 0 12,2 15.8 87,8 83.7 C) 0.5 (280) (566) West = 100.0 14-0 8.20 220 (308) 100.0 (276) 100.0 (153) Non- Metro Rural Non-Farm 100.0 10.6 87.8 1.6 (269) Section C Question Se Households Having Served Canned Tuna Within Last 12 Months Who Usually Purchase Tuna Packed In Oi1 Tasted Canned Tuna In Brine Yes No Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Have You Ever Tasted Tuna Canned Total 100.0 0.8 (1928) In Brine? 100.0 1/(8)) 100.0 601 9302 0.7 (139) 1/ Relatively unstable due to the small number of cases Households Having Served Canned Tuna Within Last 12 Months Who Usually Purchase Tuna Packed In Oil Tasted Canned Tuna In Brine Yes No Don't Know Weighted Base: 2999 3999 100.0 100.0 16.0 8.3 82.7 9062 1.3 1.5 (243) (399) 100.0 79 91.9 0.2 (420) Have You Ever Tasted Tuna Canned In Brine? Total ae 100.0 11.0 88.2 0.8 (1928) 100.0 6.6 9205 0.9 (111) 6999-9999 100.0 100.0 13 8 15.5 85.2 83.8 1.0 0.7 (398) (145) NUMBER OF PERSONS IN HOUSEHULD 100.0 12.3 86.9 0.8 (491) 10 Three i tae 100.0 Four 100.0 12.0 86.0 2.0 (413) Five 100.0 10.7 88.9 Ob (237) 100.0 Six or More 100.0 11.9 8h3 0.8 (2,6) Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question’ Se Have You Ever Tasted Tuna Canned In Brine? RELIGION IN FAMILY Total Catholic Protestant Jewish Households Having Served Canned % 4 % % Tuna Within Last 12 Months Who Usually Purchase Tuna Packed In Oil 100.0 100.0 100.0 100.0 Tasted Canned Tuna In Brine Yes 11.0 14.6 9b 503 No 88.2 85-1 89 ohh he? Don't Know 0.8 0.3 1.2 = Weighted Rase: (1928 ) (598) (1229) Y/ (59) 1/ Relatively unstable due to the small mmber of cases, Note: Percentages for 2 cases representing "Other Denominations" not shown. Hav oO You Ever Tasted Tuna Canned In Brine? Total White Non-Wwhite Households Having Served Canned g % é Tuna Within Last 12 Months Who Usually Purchase Tuna Packed In Oil 100.0 100.0 100 .0 Tasted Canned Tuna In Brine Yes 1.0 10.6 hel No 88 62 88.6 89 Don't Know 0.8 0.8 1.0 Weighted Base: (198) (1728) (200) 105 Section C NATIONAL CANNED FISH AND SHELLFISH STUD Question Sc Have You Ever Tasted Tuna Canned In Brine? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Tims Not ed Households Having Served Canned % 4 % % Tune Within Last 12 Months Who Usually Purchase Tuna Packed In Oi1 100.0 100.0 100.0 100.0 Tasted Canned Tuna In Brine Yes 11.0 1.8 1261 lool No 88 .2. 87.7 86.6 88 67 Don't Know 0.8 0.5 1.3 009 Weighted Base: (1928 ) (427) (152) (134) Note: Percentages for 35 cases representing "Unreported Employment" not shown. Have You Ever Tasted Tuna Canned In Brine? AGE OF HOMEMAKER and Total 15-2) 25-29 30-3, 35=39 Oak boN9 50-5) 55-59 60-6 Over Households Having Served Canned Tuna Within Last 12 4% +3 % é % 4 % % % $ % Months Who Usually Purchase Tuna Packed In Oil 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Tasted Canned Tuna In Brine Yes 11.0 Te2 Ge Wel 12h 12.0 WeS 12h 13.0 het 867 No 88.2 92e1 90.0 87.0 8766 86.3 Bed 87.1 87.0 95.3 9061 Don't Know 0.8 Oo? O08 19 - 17 1.0 05 = = 1.2 Weighted Base: (1928) (Ub) (205) (269) (251) (247) (20h) (188) (135) (107) (168) 106 Section C Question 5d NATIONAL CANNED FISH AND SHELLFISH STUDY If The Price Were Ths Same For Canned Tuna Packed In Oil Or In Brine, Which One Would You Buy? REGIONS N No: Total east Central South West Households ing Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 L ae Purchased oil 65.9 61.4 60.1 205 72.8 Brine Tol 10.7 6.0 49 beh Don't Knor 27.0 2769 3329 22.6 20.8 Weighted Base: (2109) (612) (577) (584) (336) If The Price Was The Same For Canned Tuna Packed In Oil Or In Brine, Which One Would You Buy? COISTEY, iSiileZvs Megalo— Metro Non- Non= Nonee yolitan Central Metro Metro Metro Over 50,000- Suburban 2,500 Rural Rural Households Having Served Total 500,000 500,000 Metro 50,000 Farm Non-Farm Canred Tuma Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Packing Purchased O11 6509 6302 69eh 6509 69h, 6306 6401 Brine Tol Tel 603 8.8 he6 Sel 81 Don't Know 2700 Bo? 2he3 2503 2620 31.0 27.8 Weighted Base: (2109) (430) (307) (62h) (290) (169) (289) 107 Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5d If The Price Were The Same For Canned Tuna Packed In Oil Or In Brine, Which One Would You Buy? Total $1000 1999 2999 3999 4999 +-6999-~=«=«9999-sand Over Households Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Packing Purchased oil 6509 6603 7304 65eh 6903 6303 6,07 6105 6600 Brine Tel 706 208 8.3 Tel 607 bel 1320 608 Don't Know 2720 2601 2308 2603 2306 3020 2902 2505 2702 Weighted Baser (2109) 1/(92) (150) (270) (432) (465) (4a) (16) = (105) 1/ Relatively unstable due to the small number of casese If The Price Were The Same For Camed Tuna Packed In 0il r In Brine, Which One Would You Buy? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More z i eo z z Households Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100,0 100.0 Type Of Packing Purchased Oil 6569 65.3 65.8 6303 70.0 66.8 63.5 Brine Tel 10.7 603 602 6.4 91 8.1 Don't Know 27.0 24.0 2769 30.5 23.6 2he1 28.4 Weighted Base: (2109) (12) (536) (472) (42) (262) (275) 108 Section C Question 5d Households Having Served Canned Tuna Within Last 12 Months Type Of Packing Purchased oil Brine Don't Know Weighted Base: ie NATIONAL CANNED FISH AND SHELLFISH STUDY If The Price Was The Same For Canned Tuna Packed In Oil Or In Brine, Which One Would You Buy? RELIGION OF FAMILY Total Catholic Protestant Jewish % % % % 100.0 100.0 100.0 100.0 6509 609 66.8 6309 Tel To2 64 16.7 27.0 2709 26.8 19.h (a9) (642) (1346) — 1/ (73) Relatively unstable due to the small mumber of cases. Note: Percentages for 8 cases representing "Other Denominations" not shown. Households Having Served Canned Tuna Within Last 12 Months Type Of Packing Purchased oil Brine Don't Know Weighted Base: If The Price Was The Same For Canned Tuna Packed In O11 Or In Brine, Which One Would You Buy? ? Total White Non-White 4 % 4 100 .0 100.0 100.0 65.9 6507 67h Tol 73 506 27.0 27.0 27.0 (2109) (1892) (217) 109 Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5d If The Price Was The Same For Canned Tuna Packed In Oil Or In Brine, Households Having Served Canned Tuna Within Last 12 Months Type Of Packing Purchised oil Brine Don't Know Weighted Base: Which One Would You Puy? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Lo: $ % % % 100.0 100.0 100.0 100.0 6509 6602 62.2 66.0 Tel Tol 8.5 7.0 27.0 26.4 29.3 2720 (2109) (4.70) (167) (1433) Note: Percentages for 39 cases representing "Unreported Employment" not show. If The Price Was The Same For Canned Tuna Packed In O11 Or In Brine, Total Households Having Served % Canned Tuna Within Last 12 Months 100.0 Type Of Packing Purchased Oi 6569 Brine Tol Don't Know 27.0 Weighted Base: (2109) Which One Would You Buy? AGE OF HOMEMAKER and % % & % % a & & z % 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 67.6 68.6 65.6 67.6 69.1 61-5 64.0 60.3 68.1 65.0 Lok 6h 10.5 9.8 705 5.8 709 5.5 78 kod 31.0 25.0 23.9 2206 23. 32.7 2.1 3he2 21 3005 (150) (222) (291) (291) (270) (22) (207) (147) (220) (183) s NATIONAL CANNED FISH AND SHELLFISH STUDY Section ¢ Questionton In Which Of the Following Ways Do You Usually Serve Canned Tuna? REGIONS North= North Total east Central South West == a I Households Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 10020 Ways Served In Salads 82.) 88.2 78.8 870 6909 In Sandwiches 7500 Thel 6309 7802 9002 In Casseroles 0.5 330) 4920 3008 bry As Appetizers 8o7 10.3 76 505 12.8 Loaves 8.5 507 6.8 903 1502 Souffles 3.8 2.8 206 38 Tok Plain 326 11 6.8 202 ho Patties, Cakes 2el 1.0 1.7 3.8 201 In Soups 1.6 08 1.6 126 303 211 other 8.1 602 8.2 beh 1.6 Bon't Know Ool 0.3 = - « Weighted Base: (2109) (612) (577) (581) (336) Note; Some respondents gave.more than one answere In Which Of The Following Ways Do You Usually Serve Canned Tuna? CITY SIZE Megalo- Metro Non= Non= Non= politan Central Metro Metro Metro over 50,000=- Suburban 2,500= Rural Rural Total 500,000 500,000 Metro 50,000 Farm Non-farm Households Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Ways Served In Salads 62.4 88.1 86.9 82.6 78.3 7308 = 7707 In Sandwiches 7520 7he7 7301 7601 71.0 82.7 Tho6 In Casseroles 40.5 32.8 N75 U5.5 3606 45.8 =. 3B As Appetizers 8.7 15.8 10.8 709 eB 306 ho Loaves 8.5 79 12.1 76 79 6.0 9.8 Souffles 3.8 305 506 3.9 2.4 1.8 hed Plain 3.6 4.0 303 53 2e1 0.6 2.8 Patties, Cakes 201 1.9 206 2eL 3 oh 1.8 1.0 In Soups 1.6 1.2 2.6 1.5 0.7 204 201 All Others 8.1 Sel 15.7 709 502 8.3 8.0 Don't Know O.1 0.5 - - - - - Weighted Base1 (209) (430) (307) (624) (290) (169) (289) Note: Some respondente gave more than one answer. di Section © Question 6a NATIONAL CANNED FISH AND SHELLFISH STUDY In Which Of the Following Ways Do You Usually Serve Canned Tuna? INCOME Under $1000=_ $2000- $3000= $4000-- $5000= $7000- $10,000 Total $1000 1999 2999 3999 4999 6999 9999 and Over ; % 3 4 4 4 4 % % 4% Households Having Served Canned Tuna Within Last . 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Ways Served In Salads 62.h 62,0 7906 84.0 8325 8he7 84.6 7965 81.0 In Sandwiches 7500 7500 70.7 729 7607 7705 72.0 Tle7 85.67 In Casseroles ho.5 26.1 22.) 3503 43.0 40.8 41.4 54.8 She3 As Appetizers 8.7 5h 6.1 5.6 Toy 8 11.2 13.3 ne) Loaves 8.5 8.7 9.5 8.6 709 708 9.8 72 905 Souffles 3.8 33 4,8 hel 307 2.6 h.0 3.0 706 Plain 326 he3 2.7 hel 1.6 320 4.2 4.8 8.6 Patties, Cakes eel: 303 2.0 3.7 1.2 19 1.4 Sol - In Soups 1.6 7.6 3.4 2.2 lek lel 0.2 0.6 2.9 All Other 8.1 10.9 905 502 720 73 9.3 12.0 8.6 Don't Know 0.1 - - - - Ooh - - = Weighted Base: (2109) 1492) (150) (270) (432) (465) (429) (166) (105) 1/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one answer. In Which O? The Following Ways Do You Usually Serve Canned Tuna? NUMBSR_OF PERSONS IN HOUSEHOLD Total One Two Three Four Five ped Households Having Served ce oe ee aos ae ie Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Ways Served In Salads 82h 75 38 79 02 8h 02 825 81.1 8602 In Sandwiches 7560 6239 68.1 7601 78h 79 92 82.5 In Casseroles Wed 2606 418 380 dhe3 398 4205 As Appetizers 8.7 506 Boh 900 1007 707 76 Ieaves 8.5 506 96 604 9.3 903 905 Souffles 308 2eh 3eh 306 300 heb 5.8 Plain 3.6 602 606 Lez 203 3.9 1.5 Patties, Cakes 2ol 1.6 208 2el 205 162 1.5 In Soups 106 506 103 165 lol 1.2 1.8 All Other 8.1 1005 8.3 702 Boh 8.5 706 Don't Know Ocol - Ook, = ~ = = Weighted Base: (2109) (12h) (536) (471) (441) (262) (275) Note: Some respondents gave more than one answer 112 Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 6a In Which Of The Following Ways Do You Usually Serve Cannsd Tuna? RELIGION OF FAMILY Households Having Served ata ave 8 aia Canned Tuna Within Last 12 Months 100,0 100.0 100.0 Ways Served In Salads 8204 8309 81.6 In Sandwiches 750 7500 75 el In Casseroles ho.5 42.5 O02 As Appetizers 8.7 9.8 Tol Loaves 8.5 9.8 708 Souffles 3.8 3.8 3.8 Plain 326 he2 320 Patties, Cakes 21 2.0 200 In Soups 1.6 1.3 1.6 All Other Bel 10.5 705 Don't Know 0.1 - Ol Weighted Base: (2109) (642) (13,6) 1/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one answer. Percentages for 8 cases representing "Other Denominations" not shown. In Which Of The Following Ways Do You Usually Serve Canned Tuna? Total White Households Having Served at Sa a Soe Canned Tuna Within Last 12 Months 100.0 100.0 In Salads 82.4 81.8 In Sandwiches 7500 The? In Casseroles hO.5 eo As Appetizers 8.7 9.0 Loaves 8.5 Bo Souffles 3.8 36 Plain 36 309 Patties, Cakes 2eL 2el In Soups 1.6 1.6 411 Other 8.1 8 oh Don't Know Ool Ol Weighted Base: (2109) (1892) Note: Some respondents gave more than one answer, 113 Jewish 100.0 87.7 6300 28 8 26.0 Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 6a In Which Of The Following Ways Do You Usually Serve Canned Tuna? EMPLOYMENT OF HOMEMAKER Households Having Served a a aan sae a = = Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 Ways Served In Salads 82. 85.3 80.0 81.7 In Sandwiches 75.00 1509 60h 7he9 In Casseroles 40.5 38 2 41.2 LO) As Appetizers 8.7 8.5 5.5 8 8 Loaves 8.5 6.6 8.5 8.9 Souffles 3.8 3.2 505 3.8 Plain 36 1.9 601 309 Patties, Cakes 2el 206 306 1.9 In Soups 1.6 0.6 3.0 1.8 All Other 8.1 705 9ol Bol Don't Know Ol - = Ol Weighted Base: (2109) (470) (167) (1433) Note: Some respondents gave more than one answer. Percentages for 39 cases representing "Unreported Employment" not showns In Which Of The Following Ways Do You Usually Serve Canned Tuna? AGE OF HOMEMAKER 65 and Total 15~2), 25=29 30-34 35-39 LO-l 5-h9 50-54 55-59 60-6) Over Households Having Served % 4 4 54 % % 4 % 4 % % Canned Tuna Within Last 12 Months 10000 100.0 10000 10000 100.0 100e0 100.0 10000 100e0 100.0 100.0 Ways Served In Salads 820 7600 8302 8502 85el 87.0 8209 85.0 789 7820 73el In Sandwiches 7500 8807 7608 7702 81.0 7708 7509 6909 6820 6601 60eh In Casseroles Od 3220 207 4602 40.8 4502 4205 dy e2 38.8 3309 2705 As Appetizers Bo7, O07 Geli 72 LOS 1202 7.0m Cuma Oe Ol ol EEC Loaves 8.5) 1000 - 965) © 866 TOs) 700) “7291 Vesa Occ sD MEOSO Sbuffles 308 303 203 eS hee S02 266 | Bel Polen abo Omem elt Plain 306 1e3 009 = eB! 208 e506 289) 705) SSO Gee Patties, Cakes eel Te3i 207 Bely Lelh Vel 1009") Pecan Sel ee sum CS In Soups 106 200 leh 003 ley = 105 163 20h 007 205 328 411 Other Bel GeO 1668) (8R3 S35 eerie eco Os CuO comme OME SD) Den't Knew Ool - - - = ~ - - leh - - Weighted Base: (2109) (150) (221) (291) (291) (270) (229) (207) (147) (120) (183) Note: Seme respondents gave more than one answere hh Section’ NATIONAL CANNED FISH AND SHELLFISH STUDY Questien & In Which Of The Fellowing Ways De Yeu Serve Canned Tuna Most Frequently? REGIONS North- Worth Total east Central Seuth West ary Sa ae See Househslds Having Served Canned Tuna Within Last 12 Months Sandwickes Casseroles Plain Balls, Patties, Cakes Weighted Baser Households Having Served Canned Tuna Within Last 12 Months Way Served Most Frequently Salads Sandwiches Cassereles Plain Balls, Patties, Cakes Leaves Seuffles Seups Appetizers Other Den’t Know Waighted Base: 100.0 100.0 100.0 100.0 100.0 4201 5002 bho? 4706 13k 3707 3629 2607 360k 620k 8.9 508 Use? he? 11.8 15 Oo2 3.8 O09 O09 Oc? 003 009 O09 09 006 003 lel Ook 003 Ook - Oo7 0.5 003 003 0.3 Ook = O03 003 003 O02 005 = 206 202 302 1.6 hel hed heh 306 605 56 (2109) (612) = (577) (584) (336) In Which Of The Following Ways Do You Serve Canned Tuna Most Frequently? CELGTLYASErazee: gale etro Non- Non- politan Central Metro Metro Over 50,000- Suburban 2,500- Rural Total 500,000 500,000 Metro 20,000 Farm 100.0 100.0 100.0 100.0 100.0 100.0 42.1 She2 Med 4007 yh.6 25.8 Biel, 3202 3009 3909 3305 50.9 8.9 59 9.0 10.1 10.8 928 1.5 201 1.0 202 el: 0.6 0.7 0.2 1.0 0.8 O07 1.2 0.6 0.2 0.7 0.3 el 0.6 Ob 007 Ook 005 Ooh = 0.3 0.2 - 003 Ook - 0.3 0.7 0.7 002 - = 2.6 1.7 hed 1.5 206 he3 4.9 1.9 73 305 4.8 6.8 (2109) (1430) 347) (62h) (290) (169) Non= Metro Rural Non-Farm 100.0 Section C Question 6b Households Having Served Canned Tona Within Last 12 Months Way Served Most Frequently Salads Sandwiches Casseroles Plain Balls, Patties, Cakes Loaves Souffles Soups Appetizers Other Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY In Which Of The Following Ways Do You Serve Canned Tuna Most Frequently? INCOME Under $1000- $2000- $3000- $000- $5000- $7000- $10,000 Total $1000 1999 2999 3999 4999 6999 9999 and Over 4 R i ci 7) g C4 cs 5 4 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 W2.1 26.4 =O 4709438 W1.7 45.6 326 37.7 46.2 0.0 36.9 37.6 36.0 39.3 30.0 443.1 8.9 Teil 7.2 4.9 8.5 10.1 pak aij OAL 1.5 3.3 1.4 1.9 0.7 alsa NAR ae) 2.0 0.7 202 - alee 0.5 Ob O25) 19 - 0.6 eal - 0.4 1.0 0.9 0.2 0.6 - 0.4 algal 007 0. 0.2 0.7 - - 1.0 0.3 alpal 007 0.4 - Ol - - - 0.3 2.2 - - 0.2 0.2 0.5 - - 2.6 767 5.0 1.5 U7 203 Bana)! sical 2.9 49 ala 5.0 he2 6.1 52 en) 3358 7.8 (2109) ¥(92) (80) (270) (432) (465) «= (429) (166) (105) V/ Relatively unstable due to the small number of cases. Households Having Served Canned Tuna Within Last 12 Months Way Served Most Frequently Salads Sandwiches Casseroles Plain Balls, Patties, Cakes Loaves Souffles Soups Appeti zrs Other Don't Know Weighted Base: In Which Of The Following Ways Do You Serve Canned Tuna Most Frequently? NUMBER OF PERSONS IN HOUSEHOLD ee 100.0 100.0 100.0 100.0 10020 100.0 1000 h2oL 38.8 4500 4502 h2ol 3608 3703 3707 3700 3003 3601 3908 L7oh 3 oh 8.9 600 98 905 9.8 503 Fol 1.5 502 209 006 O02 1.6 Ook O07 0.8 0.5 0.9 122 Ooh Ook 006 - 0.5 0.2 1.0 0.8 08 Ob 0.9 Och Ook - Ooh 0.8 003 069 Ook, 0.2 - - Ooh 003 009 Ooh O02 0.2 Ooh - 206 502 209 2oh 2eh 16 206 hed hed 609 he 3.3 503 hed (2109 ) (12h) (536) (472) (442) (262) (275) 116 Section C Question 6b Total Catholic Households Having Served % % Canned Tuna Within The Last 12 Months 100.0 100.0 Way Served Most Frequently Salads 42.1 hh el Sandwiches 3707 3he5 Casseroles 8.9 96 Plain 1.5 2.0 Balls, Patties, Cakes Oo? 0.6 Loaves 0.6 0.6 Souffles Ook 003 Soups 0.3 O02 Appetizers 0.3 05 Other 206 3.9 Don't Know 4.9 307 Weighted Base: (2109) (642) 1/ Relatively unstable due to the small number of cases. Hote: Percentages for 8 cases representing "Other Denominations" not shown. Households Having Served Camed Tuna Within Last 12 Months Way Served Most Frequently Salada Sandwiches Casseroles Plain Balls, Patties, Cakes Souffles Appetizers Other Don't Know Weighted Ease: NATIONAL CANNED FISH AND SHELLFISH STUDY In Which Of The Following Ways Do You Serve Canned Tuna Most Frequently? RELIGION OF FAMILY In Which Of The Following Ways Do You Serve Canned Tuna Most Frequently? 117 Protestant 4 1000 lel 39 ol 8.8 1.2 O07 0.6 0.5 0.2 Ool 202 505 (13,6) 2e7 1/(73) RACE OF HOMEMAKER White 1000 0.0 38.09 9.8 1.6 Oo7 0.5 Oo 0.3 0.3 206 hod (1892) Non-White 100.0 Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 6b Tn Which Of The Following Ways Do You Serve Canned Tuna Most Frequently? EMPLOYMENT OF HOMEMAKIER Households Having Served 8 a aoe ack Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 Way Served Most Frequently Salads 4201 16.03 4329 O.5 Sandwiches 3767 38.5 3520 38.2 Casseroles 8.9 8 ok 7.0 9el Plain 1.5 1.3 206 Leh Balls, Patties, Cakes O07 O07 1.3 O07 Loaves 0.6 - = 0.9 Souffles Ook Ooh 1.3 0.3 Soups 0.3 002 0.6 002 Appetizers 0.3 Ooh - 0.3 Other 2.6 1.3 2.6 3e1 Don't Know 4.9 205 5eT 503 Weighted Bases (2109) (470) (167) (1433) Note: Percentages for 39 cases representing "Unreported Employment" not shown. In Which Of The Following Ways Do You Serve Canned Tuna Most Frequently? AGE OF HOMEMAKER Total 15-2 25-29 30-34 35-39 hOnW b5-l9 50-54 55-59 60-64 Over Households Having Served z % S 3 % 2 % Canned Tuna Within Last 12 Months 100.0 100.0 10.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Way Served Most Frequently Salads 20 2606 = 305 3900 42.2 hoo 0.3 4BeS 18.6 18.6 Ok Sandwiches 3707 52-8 3904 beS 300 3he0 43.0 3007 2702 2704 3007 Casseroles 8.9 8.4 Ge? 1055 7e2 eh 603 8eh 900 12h Tob Plain 1.5 Soli OSS LOstmuOet ° Teh 160 eS 18 Sed Balls, Patties, Cakes Oo7 ley - Osh eadedy 1068 - RO) Onn LeOmtel Loaves 06 = Osdi Os7) 1mOch | (Osh! 1Os5 a PcOn Os Ocoee lel: Souffles Ook - 0.5 - Ook = Oso 0 - 009 lel Soups 0.3 = - Ook 2 0.5 O05 Of 0.9 - Appetizers 0.3 - - - Ook - 0.5 - 007 = 1.7 Other 2.6 2 = 23 108 20S ek 1050305 SS ok S108 (G8 Don't Know hed CSOSA ab Oe Ee dh GH ERS CHS Weighted Base (2109) (150) (221) (291) (291) (2703 (229) (07) (1K7) (220) (183) 118 Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 7 Why Do You Serve Canned Tuna In Your Home? REGIONS North- North Total © east. Central South West % % fs A Households Havine Served Tuna Within The Dastol2sMonths ia ame wee 100.0 100.0 100.0 100.0 100.0 Reasons Like It 69.4, 65.9 66.6 Th.2 72.4 Easy, Quick, Convenient, Etc. 48.2 Yh.3 ho. 59.6 48.9 Friday Rood 18.4 2.2 19.5 12.6 15.6 Economy 15.1 12.3 9.5 20.5 20.1 Health Rod 1h.6 10.9 13.5 20.7 12.6 Variety, For Change, Serve Either Hot Or Cold 3.0 0.8 7.0 1.2 3.0) Small Cans 0.1 = 0.4 - - Other 0.6 - 0.7 1.1 0.9 Don't Know O.L 0.5 0.4 O.4 0.3 Weighted Base: (2109) (612) (577) (58h) (335) Note> Some respondents gave more than one reason. Why Do You Serve Canned Tuna In Your Home? CITY SIZE Megalo- Metro Non- on- Non= politan Central Metro Metro Metro oats Over 50, 0000- Suburban 2,500- Rural Rural E) a 000 a 000 Metro “4 000 Farm Non-Farm Households Having Served Tuna Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Like It 69 ol; 6503 68.3 6606 7302 10.7 78 obs Easy, Quick, Convenient, Etc. 48.2 484 129 L5 oly 54.0 Yh e3 56.0 Friday Food 18.4 23.0 21.5 21.8 13.9 9.0 10.6 Economy 15.1 Lhd 16.2 1h.2 18.5 16.8 10.6 Health Food 1.6 13 08 1705 129 1604 96 1704 Variety, For Change, Serve Either Hot Or Cold 3.0 4.7 2.0 20h Bel 24 1.8 Small Cans 0.1 - - 0.3 - - a Other 0.6 0.5 1.7 0.5 003 0.6 Ook Bon't Enow Ook 0.7 067 0.2 = 1.2 oy Weighted Base; (2109) (430) (307) (62h) (290) (169) (289) Note: Some respondents gave more than one reason, 119 Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 7 Why Do You Serve Canned Tuna In Your Home? INCOME Under $1000- $2000— $3000- $4000- 000= $7000- $10,000 Total $1000 1999 2699 3999 4999 6999 9999 and Wer é - e rs 2 P p b 4 Households Having Served Tuna Within The Last 12 Months af 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Like It 69.44 Cyc) elses} a adlicy? 67.9 66.2 73.4 64.6 7h.8 Easy, Quick, Convenient, Ftc. 48.2 57.3 hhel 48.7 50.2 4366 47.5 52.4 52.4 Friday Food 18.4 16.9 12.0 9.8 17.4 2006 220m) 20.1 26.2 Economy 15.1 22.5 16.2) = 153: 17.4 12.4 15.1 14.6 967 Health Food 14.6 15.7 1y.1 15.5 11.4 16.1 14.6 14.0 19.4 Variety, For Change, Serve Hither Hot Or Cold 3.0 3.4 Qe: 23 yeh 3-0 2.8 3.0 - Small Cans Ort - - - - - 0.2 0.6 - Other 0.6 - 1b 0.4 - alaal. 0.5 - 2.9 Don't Know 0.4 - ely O.L 0.2 0.4 0.2 - 1.0 Weighted Base: (2109) Y(92) (150) (270) (432) (465) (429) (166) (205) ay/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one reason. Why Do You Serve Canned Tuna In Your Home? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More Households Having Served Tuna Within The Last 12 Months 100.0 100.0 100.0 10020 10060 100.0 100.0 Reasons Like It 69 oly 560) 65 9 72h 7006 7009 7303 Easy, Quick, convenient, Etc. 8.2 L709 51.3 4726 58 L507 4905 Friday Foed 186): 1907 16.3 15.6 18.5 2005 2hed Economy 15el 1967 1207 150) 1.8 1609 2005 Health Food Wy e6 23.09 10.) 15.2 1h 1609 1702 Variety, For Change, Serve Either Het Or Cold 320 206 320 hed 300 3el Ook Small Cans Ol = 002 - 0.2 - = Other 006 ~ lel 09 Oe2 S 0.7 Don't Know Ooh = 09 Och - Ook - Weighted Baset (2109) (12h) (536) (471) (42) (262) (275) Note: Some respondents gave more than one reason. 120 Section C Question 7 Households Having Served Canned Tuna Within The Last 12 Months Reasons Like It Easy, Quick, Convenient, Ftc. Smali Cans Don't Know Weighted Base: 1/ Relatively unstable due to the small number of cases, Note: Some respondents gave more than one reason. Percentages for 8 cases representing "Other Denominations In Your Home? Total of 70 100.0 0.6 0.4 (2109) NATIONAL CANNED FISH AND SHELLFISH STUDY Why Do You Serve Canned Tuna Catholic 37.0 53.1 1.2 Why Do You Serve Canned Tuna In Your Home? Households Having Served Canred Tuna Within The Last 12 Months Reasons Like It Easy, Quick, Convenient, Etc. Friday Food Economy Health Food Variety, For Change, Serve Either Hot or Cold Small Cans Other Don't Know Weighted Base: Total 100.0 69.4 1B .2 18 4 15-1 1.6 3.0 Ool 0.6 OW (2109) Note: Some respondents gave more than one reason. 121 RELIGION OF FAMILY Protestant Jewish % % 100.0 100.0 73.0 67.1 52.6 64.4 2.L = 15.7 12.3 15h 12.3 3.6 1b 0.8 = 0.5 - (1346 1/ (73) " not shown, Section C Question 7 NATIONAL CANNED FISH AND SHELLFISH STUIK Households Having Served Canned Tuna Within The Last 12 Months Reasons Like It Easy, Quick, Convenient, Etc. Friday Food Economy Health Food Why Do You Serve Canned Tuna In Your Home? Total 100.0 69 ol 18.2 18.) 15-1 14.6 Variety, For Change, Serve Either Hot Or Cold 3.0 Small Cans Other Don't Know Weighted Base: Oel 0.6 ok (2109) Note: Some respondents gave more than one reason. EMPLOYMENT OF HOMEMAKER Full-Time 100.0 (470) Percentages for 39 cases representing "Unreported Employment® not shown. Households Having Served Canned Tuna Within The Last 12 Months Reasons Like It Easy, Quick, Conven= lent, Ete, Friday Food Economy Health Food Variety, For Change, Why Do You Serve Camned Tuna In Your Home? Total 100.0 69 eh 48.2 18 ob 151 106 Serve Either Hot Or Cold 3.0 Small Cans Other Don't Know Weighted Bases Ol 0.6 Oob (2109) 15-2, 25-29 30-3) Teer Eee ae 100.0 100.0 100.0 (150) (221) (291) Notes Some respondents gave more than one reason, OF 222 lol 100.0 7303 4307 19 oh 12.5 1663 O07 Obj) 100.0 7603 51.9 15.6 eet No Employed 100.0 100.0 67.7 6 ol 50.6 45.9 10.4 20.5 22.0 1he9 1502 Lhe? 0.6 325 - 0.2 0.6 0.8 - 0.6 (167) (1433) HOMEMAKER Uso 100.0 70.0 48,0 21.6 12.3 16.3 50-54 a 100.0 1 55=59 60—6h een er 100.0 100.0 100.0 66-4 5705 = S592 4606 hol = Se 2005 16.2 15.5 17.8 lies 15.5 12.3 15.4 103 5 5 seh Sel 5 c 0.6 lel - 0.6 Oolay Metin vedi (147) (20; (183) Section C Question & NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Usually Look Or Ask For A Particular Brand When Buying Canned Tuna? Households Having Served Canned Tuna Within Last 12 Months Weighted Base: Households Having Served Canned Tuna Within Last 12 Months Look For A Particular Brand Do Not Look For A Particular Brand Weighted Base: Particular Brand Do Not Look For A Particular Brand REGIONS North- North Total east Central South West are vas 100.0 100.0 100.0 100.0 100.0 a ache 5h.7 6.8 61.7 | 41.5 35.6 45.3 34.2 38.3 (2109) (612) (577) (58h) (336) Do You Usually Look Or Ask For A Particular Brand When Buying Canned Tuna? CULULNS ates: Megalo- Metro Noa- Non- Non- politan Central Metro Metro Metro Over 50,000 Suburban Zs So0- Rural Rural Total 500 ,000 200,000 Metro Coe Farm Non-Farm 100.0 100.0 100.0 100.0 100.0 100.0 100-0 58.5 6167 60.1 6407 56.5 4709 W702 41.5 38.3 399 3503 4305 5201 5208 (2109) (430) (307) (62h) (290) (169) (289) 123 Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 8 Do You Usually Look Or Ask For A Particular Brand When Buying Canned Tuna? Total $1000 1999 "2999 Houssholds Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 look For A Particular Brand 58.5 34.8 49 03 476 Do Not Look For A Particular Brand 41.5 65 02 5067 5204 Weighted Base: (2109) 2/(92) (150) (270) 1/ Relatively unstable due to the small number of cases. 999 "4999 Do You Usually Look Or Ask For A Particular Brand When Buying Canned Tuna? 100.0 100.0 100.0 6307 36.3 605 6720 3505 33.0 (429) (166) = (105) NUMBER OF PERSONS IN HOUSEHOLD Total One Two Households Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 Look For A Particular Brand 58.5 48.3 61.1 Do Not Look For A Particular Brand yes 5le7 38.9 Weighted Base: (2109 ) (12h) (536) 12h Three 100.0 5503 (471) Four EI 100.0 62,0 Five 100.0 S7elt 4206 (262) 10020 59.02 08 (275) Section C Question 8 Households Having Served Canned Tuna Within The Last 12 Months Took For A Particular Brand Do Not Look For A Particular Brand Weighted Bese: NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Usually Look Or Ask For A Partimlar Brand When Buying Canned Tuna? RELIGION OF FAMILY Total Catholic +3 % 100.0 100.0 58.5 62.5 41.5 37.5 (2109 ) (642) 1/ Relatively unstable due to the small mumber of cases. Note: Percentages for 8 cases representing "Other Denominations" not shown. Households Having Served Canned Tun2 Within Last 12 Months look For A Particular Brand Do Not Look For A Particular Brand Weighted Base: Protestant c 100.0 5607 43.3 (13)6) Do You Usually Look Or Ask For A Particular Brand When Buying Canned Tuna? 58.5 41.5 (2.09) 125 5905 10.5 (1892) 63.0 370 Y/ (73) 50.0 50.0 (27) Section C Question 8 Households Having Served Canned Tuna Within Last 12 Months look For A Particular Brand Do Not Look For A Particular Brand Weighted Bases Note: Households Having Served Canned Tuna Within Last 12 Months Look For A Particular Brand Do Not Look For A Particular Brand Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Usually Look Or Ask For A Particular Brand When Buying Canned Tuna? Total 100.0 41.5 (2109) EMPLOYMENT OF HOMEMAKER Full-Time Part-Time Not Enplo; 4 bess ee 100.0 100.0 100.0 60.8 5601 5707 39 02 143.9 4203 (470) (167) (1433) Percentages for 39 cases representing "Unreported Employment" not showne Do You Usually Look Or Ask For A Particular Brand When Buying Canned Tuna? AGE OF HOMEMAKER 65 and Total 15 25229 30-3, 35-39 Om U5—49 50-54 55-59 60-6) Over 100.0 100.0 100.0 100,0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 BS STo? «5703 = 507 = 5900) B20 6000 630) 396268 )3= 500s. 1.5 203 207 3he3 41.0 418 40.0 3666 3762 7.0 Bo2 (209) (150) (221) (291) (291) (270) (229) (207) (147) (120) (183) 126 c Section C Question 9 NATIONAL CANNED FISH AND SHELLFISH STUDY Within The Past Twelve Months Did You Buy Any Prepared Ready-To=Serve Tuna Items? Households Having Served Canned Tuna Within Last 12 Months Type Of Tuna Purchased Tuma And Noodle Purchased Not Purchased Creamed Tuna Purchased Net Purchased Gther Tuna Products Purchased Not Purchased Weighted Base: Total 100.0 78 9202 4.3 9507 007 99 03 (2109) REGIONS North= North east Central South West 100.0 100.0 100.0 100.0 600 8.9 706 2eh 9h.0 91.1 92h 900 2.8 he? 55 _ he2 9702 95 03 hed 9508 1.3 0.5 0.5 023 98 07 9905 995 99 o7 (612) (577) (58h) (336) Note: Some respondents purchased more than one type of tunae Within The Past Twelve Months Did You Buy Any Prepared Ready-To-Serve Tuna Items? Megalo- politan Over Total 500,000 Households Having Served Z Z Camned Tuna Within Last 12 Months 100.0 100.0 Type Of Tuna Purchased Tuna And Noodle Purchased 728 8. Not Purchased 9242 91.6 Creamed Tuna Purchased 4.3 2.8 Not Purchased 07 9762 Other Tuna Products Purchased 0.7 0.5 Not Purchased 9903 99.5 Weichted Bases (2109 ) (430) Note: Some respondents purchased more than one type of tuna. 127 CITY SIZE Metro Non= Non- Central Metro Metro 50,0002 Suburban 2,500 Rural 300,000 Metro 50,000 Farm P P z % 100.0 100.0 100.0 100.0 726 705 11.6 6.5 92644 92.05 88.4 9305 709 367 Sek 320 92.1 9603 406 9720 0.3 1.8 Ok - eT 98.2 9906 100.0 (307) (62h) (290) (169) Non= Metro Rural Non-Farm 100.0 Section C Question 9 NATIONAL CANNED FISH AND SHELLFISH STUDY Within The Past Twelve Months Did You Buy Any Prepared Ready~To-Serve Tuna Items? Total Households Having Served % Canned Tuna Within Last 12 Months ~ 100.0 10000 10000 10000 100060 10000 100.0 100.0 100.0 Type Of Tuna Purchased Tuna And Noodle Purchased 708 606 ley 308 10.7 8.6 700 12.7 728 Not Purchased 9202 93 oh 98.6 96.2 89.3 91.4 9300 8703 = 922 Creamed Tuna Purchased he3 heh he2 320 ho3 Sel hed Sel 1.9 Not Purchased 9507 9506 95.8 9700 9507 Ned 9505 Neb 98.1 Other Tuna Preducts Purchased Oc7 - - - Oo7 09 1.2 1.8 - Not Purchased 9903 100.0 100.0 100.0 993 9el 98 8 98.2 100.0 Weighted Baso: (2109) 2/(92) (10) (270) (432) (465) «= (429) -—«(166)~—(205) 1/ Relatively unstable due to the small number of cases. Note: Some respondents purchased more than one type of tuna. Within The Past Twelve Months Did You Buy Any Prepared Ready-To-Serve Tuna Items? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More Households Having Served Canned Tuna Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Tuna Purchased Tuna And Noodle Purchased 728 be7 8.5 509 Tel heh Tel Not Purchased 9202 9303 9165 Nel 9209 88.06 9203 Creamed Tuna Purchased he3 ho2 he2 305 503 301 505 Not Purchased 9507 958 958 9605 he7 9609 Ned Other Tuna Products Purchased Oo7 - 0.8 007 162 Ook 007 Not Purchased 9903 100.0 99 02 993 98.8 99 6 993 Weighted Base: (2109 ) (12h) (536) (471) (411) (262) (275) Note: Some respondents purchased more than one type of tuna. 128 Section ¢ Qestion 9 Houssholds Having Served Canned Tune Within Last 12 Months Type Of Tuna Purchased Tuna And Noodle Purchased Not Purchased Creamed Tuna Purchased Not Purchased Other Tuna Products Purchased Not Purchased Weighted Base: 1/ Relatively unstable due to the small number of cases. Mote: Some respondents purchased more than one type of tuna. NATIONAL CANNED FISH AND SHELLFISH STUDY Within Ths Psst Twelve Months Did You Buy Any Prepared Ready-To-Serve Tuna Items? Total 100.0 (2109) RELIGION OF FAMILY Catholic ——S R 100.0 (642) Protestant Jewish Percentages for 8 cases representing "Other Denominations" not shown. Households Having Served Canned Tuna Within Last 12 Months Type Of Tuna Purchased Tuna And Noodle Purchased Not Purchased Creamed Tuna Purchased Not Purchased Other Tuna Products Purchased Not Purchased Weighted Bager Note: Some respondents purchased more than one type of tuna, Within The Past Twelve Months Did You Buy Any Prepared Ready=-To-Serve Tuna Items? Total 10.0 (2.09) RACE White Tita 100.0 (1892) 100.0 100.0 6.2 leh 93.8 98 26 heb AE tes 95 oh 100.0 0.3 hel 9907 9509 (1346) 1/ (73) OF HOMEMAKER Non-White 100.0 ho? 9503 506 Shel 00d 9905 (217) Section C NATIONAL CANNED FISH AND SHELLFISH STUDY Question 9 Within The Past Twelve Months Did You Buy Any Households Having Served Canned Tuna Within Last 12 Months type Of Tuna Purchased Tuna And Noodle Purchased Not Purchased Creamed Tuna Purchased Not Purchased Other Tuna Products Purchased Not Purchased Weighted Base: Prepared Ready-To-Serve Tuna Items? Total Full-Time = Part-Time = Not_ Empl 100.0 100.0 100.0 100.0 708 7.8 Tol 8.0 9202 9202 9206 92.0 ho 3.3 6.8 4.5 9507 9607 9302 9505 O27 0.2 0.6 0.9 9903 99 8 99 oh Io (209) (4:70) (167) (1433) Note : Some respondents purchased more than one type of tuna. Percentages for 39 cases representing "Unreported Employment® not shown, Within The Past Twelve Months Did You Buy Any Total Households Having Served Canned Tuna Within Last 12 Months 100.0 Type Of Tuna Purchased Tuna And Noodle Purchased 78 Not Purchased 9262 Creamed Tuna Purchased 4.3 Not Purchased 507 Other Tuna Products Purchased 0.7 Not Purchased 99.3 Weighted Base: (2109) 15-2) Prepared Ready-To-Serve Tuna Items? AGE OF HOMEMAKER 65 and isa aye ep ge ap ise a Se aE 100.0 (150) 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 8.7. Bel «B80 768 OCH! 6c iS eSieenO O meno od 9103 9109 9200 9202 = 9006) 9306) ed )=— 9302 0 De 506 502 ke = 200 eS eh 2S 96.8 9605 Qhiel 48 95.5 98.0 9502 9606 9620 1k 11 1.0 J 09 OQ Leh a =, 9806 98.9 9920 100.0 99.1 100.0 98.6 100.0 100.0 (221) (291) (291) (270) (229) (207) (147) (120) (183) Note: Some respondents purchased more than one type of tuna. 130 Section D Question 1 Households Having Served Canned Salmon Within Last 12 Months Number Of Times Served One Time Two Times Use of Canned almon NATIONAL CANNED FISH AND SHELLFISH STUDY During The Past Four Weeks About How Often Did You Serve Ca .ed Salmon? Three Times Four Times Five o More Times Don't Know Did Not Serve Weigh ed Base: Households Having Served Canned Salmon Within Last 12 Months Nomber Of Times Served One Time Two Times Three Times Four Times Five Or More Times Don't Know Did Not Serve Weighted Base: Often Did You Serve Canned Salmon? Total 100.0 28.1 20.5 5.0 6. 1.- 36.5 (1907) Total 10020 28.1 2005 5.0 606 1.8 1.5 3605 (1907) Megalo- politar Over 500,000 eae 100.0 25.4 22.3 6.0 69 40 1.6 33.8 (319) North= east 10020 2902 hel 48 607 200 009 3203 (438) Metro Central 50,000= 220,000 100.0 320k 18.7 5.5 20 1.6 0.8 3.0 (256) REGI North= 10020 2708 2003 301 605 1.9 1.6 38.8 (607) During The Past Four Weeks Abou" How ONS 10020 2920 18.8 606 706 220 2e1 3309 (62h) Suburban Metro a 100.0 28.5 15.9 5.8 702 14 1.3 3909 (472) Central South West 100.0 2heS 19.0 509 heb Ook Oo 4502 (238) Cri ToYa SeigZer Nou- Metro 25500= 50,009 oe 100.0 2569 22.2 3.8 Sel 0.7 1.0 41.3 (295) Non Mei ro Rural Fax 100.) Non- Metro Rural Nono--Farm 100.0 Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 During The Past Four Weeks About How Often Did You Serve Canned Salmon? INCONE Under $1000- $2000- $3000- $]000- $5000- $7000- $10,000 Total $1000 1999 2999 3999 4999 6999 9999 and Over ; % g g % g % g g Households Having Served Canned 2 Salmon Within Last 12 llonths 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Times Served One Time 28.1 22.9 18.3 22.9 31.3 31.4 28.1 33.3 33.3 Two Times 20.5 21.0 22.8 19.6 22.9 20.3 18.8 15.1 23.5 Three Times 5.0 5.7 5.7 5.5 4.6 Soh 5e7 2.3 205 Four Times 6.6 5.7 856 203 eg 5.1 6.2 9.1 Tess) Five Or More Times ala} 1.9 23 2.6 2.5 0.8 1.7 0.8 1.2 Don't .Know 1.5 3.8 0.6 1.5 1.5 0.8 1.4 1.5 Si6i/ Did Not Serve 36.5 39.0 abe? 37.6 3Y245} 36.2 38.1 37.9 30.9 Weventedy pace: (1907) (207) (276) (273) (394) (390) (3533) ~— (133) 2/ (81) V Relatively unstable due to the small number of cases, During The Past Four Weeks About How Often Did You Serve Canned Salmon? NUMBER OF PERSONS IN HOUSEHOLD or Tetal One Two Three Four Five More Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100,0 100.0 100.0 100.0 Number Of Times Served One Time 2801 2207 30.0 2hely 29 ol 29.06 28.8 Two Times 20.5 1709 15.8 2303 20.5 23.3 2306 Three Times 500 109 56 520 209 Se7 7e3 Four Times 626 he7 562 607 606 10.1 7.0 Five or More Times 1.8 1.9 206 1.0 lel 009 Shh Don't Know 1.5 he? 100 128 1,3 128 Oc7 Did Not Serve 3605 46.2 39.8 37.8 382 28.6 29.05 Weighted Base: (1907) (107) (503) (401) (378) (229) (289) 132 Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 During The Past Four Weeks About How Often Did You Serve Canned Salmon? ___ RELIGION OF FAMILY Total Catholic Protestant Jewish Households Having Served g % % t Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100 .0 Number Of Times Served One Time 28.1 3001 27h 25.8 Two Times 20.5 23.2 19.6 hed Three Times 520 4.3 Sel 907 Four Times 606 he? 6.9 1601 Five Or More Times 1.8 1.2 2.0 302 Don't Know 1.5 0.6 1.8 - Did Not Serve 36.5 3509 3702 21.0 Weighted Base: (1907) (490) (1316) 1/ (62) 1/ Relatively unstable due to the small number of cases, Note: Pereentages for 39 cases represanting "Other Denominations" not shown. During The Past Four Weeks About How Often Did You Serve Canned Salmon? RACE OF HOMEMAKER Total White Non White Households Having Served 4 % % Canned Salmon Within Last 12 Months 100.0 100.0 100.0 Number Of Times Served One Time ~ 28 1 28.7 2hel Two Times 20.5 20.5 20.2 Three Times 5.0 4.6 Tol Four Times 6.6 509 11.3 Five Or More Times 1.8 1.2 6.2 Don't Know 1.5 1.5 1.6 Did Not Serve 36.5 3706 29.02 Weighted Base: (1907) (16)9) (258) 133 Section D Question 1 Households Having Served Canned Salmon Within Last 12 Months Number Of Times Served One Time Two Times Three Times Four Timss Five Or More Times Don' + Know Did Not Serve Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY During The Past Four Weeks About How Often Did You Serve Canned Salmon? Total Full-Time Part-Time Not Employed % % g % 100.0 100.0 100.0 100.0 28.1 291 2767 27.8 20.5 20eh 19.3 20.8 5.0 Sel ho2 5.0 6.6 569 6.6 6.7 1.8 1.6 326 1.8 1.5 1.2 0.6 1.6 3605 3607 38.0 36.3 (1907) (412) (167) (1293) Note: Percentages for 35 cases representing "Unreported Employment" not shown. Households Having Served Canned Salmon Within Last 12 Months Number Of Times Served One Time Two Times Three Times Four Times Five Or More Times Don't Know Did Not Serve Weighted Base: During The Past Four Weeks About How Often Did You Serve Canned Salmon? (1907) AGE OF z & 4% HOMEMAKER 65 and 25—=29 30-3) 35-39 hOmbh US=9 50-54 55-59 60-64 é rs & rd 4 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 25.9 3107 2607 bed 3003 2305 2201 1705 23.7 hs.3, 503 603 508 R67 7o7 «48 8.7 20.8 hee CH ee | ee) @d3 16 19 1.5 Oo7 25 3502 3107 93609 33eL = 2 (178) (236) (252) (249) (210) (206) (139) (121) 13) Over 4 100.0 2306 2004 502 he2 1.0 3e7 1.9 (191) Section D Question 2a NATICNAL CANNED FISH AND SHELLFISH STUDY How Many One Pound Tall Cans Of Salmon Do You Have On Your Shelves At Present? REGIONS North=- North Total east Central South West 3 z z z Tee Households Having Served Canned Salmon Within Last 12 Months 10060 100.0 100.0 100.0 100.0 Number Qf One Pound Tall cans One Can 18.5 21.1 1920 1720 1509 Tw Cans Te? 720 920 bel Felt Three Cans lel 1.2 1.5 1.5 1.3 Four Cans 0.5 0.2 O07 003 009 Five Or More Cans 1.0 1.2 09 005 2el None 7009 6903 68.9 The6d 70k Weighted Base: (1907) (438) (607) (62h) (238) How Many One Pound Tall Cans Of Salmon Do You Have On Your Shelves At Present? CoTSTLUYSRACRLEES, Megalo= Metro Non= Non= Politan Central Metro Metro Over 50,000 Suburban 2,500- = Rural Total 290,000 ape Metro 2y000 ae Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 Number Cf One Pound Tall Cans One Can 185 15.1 152 2163 1906 1909 Two Cans 7e7 = 1122 608 Te2 507 905 Three Cans 1.) 006 2.0 1.8 1.8 1.8 Four Cans 005 1.0 1.2 0.2 - - Five or More Cans 1.0 09 1.6 1.1 007 09 None 7009 Tle2 7302 68 oh 7202 6709 Weighted Base: (1907) (319) (256) (472) (295) (22h) 135 Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2a How Many One Pound Tall Cans Of Salmon Do You Have On Your Shelves At Present? INCOME Under $1000- $2000- %$3000- $4000- $5000- $7000- $10,000 Total $1000 1999 2999 3999 4999 69 9 9999 and Over % 4 @ & % 54 4 Households Having Served Camed Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of One Pound Tall Cans One Can 1655) 1Os0;" VeS2) 1208 2055; | 1856) 20M e723) 26.6 Two Cans lot’ 3.0 6.5 165 7.8 Hot Tet 10.0 1.4 Three Cans 1.4 1.0 0.6 202 0.8 0.3 2.0 3.0 3.8 Four Cans 0.5 - - O.4 0.5 - 0.6 0.8 3.8 Five Or More Cans 1.0 - 1.2 0.4 0.2 1.3 0.6 2.3 Sell None 70.9 86.0 7h.5 76.7 70.2 72.1 69.0 60.8 49.3 Weighted Bases (1907) (107) (176) (273) (394) (390) (353) (133) 2/(81) 1/ Relatively unstable due to the small number of cases. How Many One Pound Tall Cans Of Salmon Do You Have On Your Shelves At Present? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of One Pound Tall Cans One Can 1865 hed 1609 213 19 oh 2020 19.8 Two Cans Tel 58 8.1 606 6.5 10.8 8.1 Three Cans lel - 1e2 2.0 11 005 205 Four Cans 0.5 - - 05 lel 0.5 Oco7 Five Or More Cans 1.0 0.9 Ook 1.5 0.5 005 2e1 None 109 88 oly Bel 68.1 Tle 6707 6628 Weighted Base: (1907) (107) (503) (401) (378) (229) (289) 136 Section D Question 2a Households Having Served Canned Salmon Within Last 12 Months Number Of One Pound Tall Cans One Can Two Cans Three Cans Four Cans Five or More Cans None Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY = cS How Many One Pound Tall Cans Of Salmon Do You Have On Your Shelves At Present? RELIGION OF FAMILY Total Catholic % % 100.0 100.0 18.5 18.2 ToT 8.2 14 009 0.5 Ok 1.0 1.7 1009 70.6 (1907) (490) 1/ Relatively unstable due to the small mumber of cases. Note: Percentages for 39 cases representing "Other Denominations" not shown. Households Having Served Camed Salmon Within Last 12 Months Number Of One Pound Tall Cans Coz Can Two Cans Three Cana Four Cang Five Or More Cars How Many One Pound Tall Cans Of Salmon Do You Have On Your Shelves At Present? Total White 4 4 100.0 100.0 18.5 1925 To? To? 1.4 1b 0.5 003 1.0 1.2 70.9 7000 (1907; (1449) 137 Protestant Jewish & 100.0 19.0 To. 105 005 007 Tle2 (1316) rs 100.0 11.6 1.6 1.7 1.7 1.7 ToT 1/ (62) Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2a How Many One Pound Tall Cans Of Salmon Do You Have On Your Shelves At Present? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Employed Households Having Served 4 % % % Canned Salmon Within Last 12 Months 100.0 100 .0 100.0 100.0 Number Of One Pound Tall Cans One Can 18.5 15.8 21.0 18.8 Two Cans TeT 7.0 Teh 79 Three Cans 14 0.8 1.2 1.7 Four Cans 0.5 0.5 - 0.6 Five or More Cans 1.0 1.2 026 09 None 7009 The7 69.8 70l Weighted Base: (1907) (412) (167) (1293) Note: Percentages for 35 cases representing "Unreported Employment" not shown. How Many One Pound Tall Cans Of Salmon Do You Have On Your Shelves At Present? AGE OF HOMEMAKER Total 150, 25009 eH 3539 MOWs USHU9 SOL 55059 60-6 Over er aan coe g % 3 g % $ % % ‘3 3 & Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of One Pound Tall Cans One Can 18.5 U9 2c Wel 19 19.2 2e7? 2003 1706 20.9 15.0 Two Cans Teo? 5s0 209 9e2)) (85. Gh 868 ho oe ome 60) Three Cans 1h CH ake Gy GI GIy Ge)» GB Ah - 16 Four Cars 0.5 ° - Ol (068 068. (005) (Os5; eS - = Five Qr More Cans 1.0 0.8 ° Ol 2.0 1.6 2.0 - 1.5 - 005 None 7009 B05 7305 7138 6767 6768 6700 7303 7006 67.8 303 Weighted Base: (1907) (125) (178) (236) (252) (249) (210) (206) (139) (121) (291) 138 Section D Question 2b NATIONAL CANNED FIS2 AND SHELLFISH STUDY How Many Seven Ounce Flat Cans Of Salmon Do You Have Mm Your Shelves At Present ? Households Having Served Canned Selmon Within last 12 Months Number @& Seven Ounce Cans’ Qne Can Two Cans Three Cans Four Cans Five or More Cans Don't Know None Weighted Fase: Households Having Served Canned Salmon Within Last 12 Months Number Of Seven Ounce Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Nore Weighted Basez 503 1.0 0.6 1.2 0.2 8306 0.3 7703 How Many Seven Ounce Flat Cans Of Salmon Non= Metro Rural Non-Farm 100.0 892 REGIONS North= qlorthiaariia ie ne Total east Central South West ey a 2 ag any a aes Tay So 100.0 100.0 100.0 100.0 10020 8.2 11.9 720 6.8 Beh 5e3 925 43 43 320 1.0 1.7 0.8 006 009 0.6 002 0.5 1.0 09 1.2 1.7 1.0 Ooly 206 Ol - 0.2 0.2 CJ 83.6 7500 86.2 8607 8.02 (1907) (438) (607) (62h) (238) Do You Have On Your Shelves At Present? (ehaghlye Cran 743g Metro Non= Non= Central Metro Metro 50,000- Suburban 2,500- Rural 500,000 Metro 50,000 Farm % % Pp 100.0 100.0 100.0 100.0 10,0 11,0 609 he2 706 he2 Sel Bee 1.2 1.1 007 0.5 1.2 1.1 - 0.9 12 005 1.5 0.5 = 0.2 = = 78.8 81.9 85.5 90.7 (256) (4,72) (295) (22h) (1907) (319) 139 (342) Section D Question 2b Households Having Served Canned Salmen Within Last 12 Menths Number Of Seven Ounce Cang Qne Can Two Cans Three Cans Feur Cms Five Or More Cans Don't Know None Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Seven Ounce Flat Cans Of Salmon Do You Have On Yeur Shelves At Present? Tetal 100.0 8.2 503 1.0 006 102 Ool 8306 (1907) 1.0 81.2 (107) INCOME 1999 2999 999 z 22 100.0 100.0 100.0 Soh bol, (3 503 30h 52 006 0.8 0.8 006 Ook 0.5 0.6 - —_ 83.5 88.2 Beh (176) (273) (39h) 1/ Relatively unstable due to the small mumber of cases. Households Having Served Canned Salmon Within Last 12 Months Number Qf Seven Ounce Cans One Can Two Cans Three Cans Four Cans Five or More Cans Don't Know None Weighted Base: How Many Seven Ounce Flat Cans af Salmon Do You Have On Your Shelves At Present? Ool 83.6 (1907) One ny 5 100.0 Uy03 607 109 09 4.8 009 7005 (107) Two 4999 TES 100.0 6999 "Eee 100.0 81.6 (353) NUMBER OF PERSONS IN HOUSEHOLD Three Four es fa ae Sn ae 10020 12.2 8.9 1,0 0,6 1.2 0.2 7509 (503) 140 100.0 100.0 Five ‘7 9999 and Over 100.0 100.0 122 7e7 99 Te7 320 1.3 0.8 a 23 1.3 718 82.0 (133) 1/(81) 100.0 Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2b How Many Seven Ounce Flat Cans Of Salmon Do You Have On Your Shelves At Present? RELIGION OF FAMILY Total Catholic Protestant Jewish Households Having Served & 4% & & Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 Number Of Seven Ounce Cans One Can 8.2 8.4 709 14.8 Two Cans 503 4.8 bed 2.06 Three Cans 1.0 0.8 0.5 115 Four Cans 06 0.8 06 - Five cr More Cans 1e2 1.9 Oo7 6.6 Don't Know Oel - O02 - None 83.6 83.3 8526 2.05 Weighted Base: (1907) (4.90) (1316) 1/ (62) 1/Relatively unstable due to the small number of cases. Note:Percentages for 39 cases representing "Other Denominations" not shown. How Many Seven Ounce Flat Cans Of Salmon Do You Have On Your Shelves At Present? RACE OF HOMEMAKER Total White Non-White Households Having Served % % % Canned Salmon Within Iast 12 Months 100.0 100.0 100.0 Number Of Seven Ounce Cans One Can 8.2 8.8 he Two Cans 503 5.5 ho3 Three Cans 1.0 0.9 1.2 Four Cans 0.6 0.8 - Five or More Cans 1.2 1.3 - Don't Know 0-1 Ol 0.4 None 83.6 82.6 89.8 Weighted Base: (1907) (1649) (258) 11 Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2b How Many Seven Ounce Flat Cans Of Salmon Do You Have On Your Shelves At Present? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not-Employed Households Having Served % % 4 % Canned Salmon Within last 12 Montha 100.0 100.0 100.0 100.0 Number Of Seven Ounce Cans Ons Can 8.2 10.) 11.3 Tel Two Cans 5.3 6.0 hel 502 Three Cans 1.0 007 1.3 1.1 Four Cans 06 0.3 1.9 0.6 Five Or More Cans 1.2 0.8 006 11 Don't Know Ol - - 00.2 Nons 8306 81.8 80.5 8.7 Weighted Base: (1907) (412) (167) (1293) Note: Percentages for 35 cases representing "Unreported Employment" not shown. How Many Seven Ounce Flat Cans Of Salmon Do You Have On Your ‘Shelves At Present? AGE OF HOMEMAKER Households Having Served % % % % % % % % % % & Canned Salmon Within Last 12 Months 100 20 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Seven Ounce Cans One Can 8.2 Gol 98 602 he9 605 709 13-0 8.8 104 8.7 Two Cans 503 hel 209 365 303 hed 603 hed Tol 96 93 Three Cans 1.0 - - 0.9 0.8 220 0.5 0.5 202 1.7 1.1 Four Cans 026 - 0.6 - ONY ate) alo)! Ode} | as - 05 Five Or More Cans 1.2 - 12 009 0.8 lel 1.5 205 0.7 0.9 1.1 Don't Know Ool = S = - 4 : 2 3 o lel None 83.6 86.8 8525 88.5 8908 8366 8208 7960 79 77h 78.2 Weighted Base; (1907) (125) (178) (236) (252) (249) (210) (206) (139) (121) (191) 142 Section D Question 2c NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of One Pound Tall Salmon Do You Usually Purchase At One Time? Households Having Served Canned Salmon Within Last 12 Months Number Of Cans Qne Can Two Cans Three Cans Four Cans Five or More Cans Don't Know Weighted Base: Total 100.0 4309 2he7 4.8 2.9 220 21.1 (1907) North- east 100.0 41.1 20.5 302 3.0 203 299 (438) REGIONS No: Central South West 100.0 100.0 48.9 2.1 2hel 2920 4.6 5d 2.6 300 1.3 24 18.5 18.0 (607) (62) How Many Cans Of One Pound Tall Salmon Do You Usually Purchase At One Time? Total ae= Households Having Served Canned Salmon Within Last 12 Months 100.0 umber Of Cans Ons Can 43.9 Two Cans 2he7 Three Cans 4.8 Four Cans 209 Five Or More Cans 2.0 Don't Know 21.7 Weighted Base: (1907) Megalo- politan Over 500,000 100.0 31.4 2561 31 3.8 3.1 3305 (319) 143 CITY SIZE Metro Central 50,000= 500,000 100.0 dyed 21.9 3.9 35 2.0 2h (256) Non= Metro Suburban 2,500= Metro 50,000 100.0 100.0 4167 49.1 20.8 2705 he7 Ze 3.8 24 2.5 1b 26.5 15.9 (472) (295) 100.0 (238) 100.0 51.8 26.8 706 1.8 0.4 11.6 (22) Non= Metro Rural Non-farm 100.0 4920 28.1 602 1.5 2.0 13.2 (311) Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2c How Many Cans Of One Pound Tall Salmon Do You Usually Purchase At One Time? INGOME Under O= 2000= 3000= O— 000 05 Total $1000 1999 2999 3999 4999 6999 9999 and Over % % % % z ws oy ar 7c Tei Households Having Served Canned Salmon Within Last 32 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100-0 Number Of Cans One Can 4309 3505 3902 38.8 Y3el 4606 5201 41.3 4007 Two Cans 2he7 2125 2506 3165 25el 2203 22.1 25 06 2305 Three Cans 4.8 606 Tol 703 303 heb 3.1 3-20 Teh Four Cans 209 208 Sel 303 1.8 2.3 3el 15 be2 Five or More Cans 220 28 11 1.9 1.8 2el 1.7 3.8 307 Don't Know 21e7 30.8 2106 1762 2heb 2263 17 9 28 18.5 Weighted Basess (1907) (107) (176) (273) (394) (390) (353) (133) 1/(81) 1/ Relatively unstable due to the small number of cases. How Many Cans Of One Pound Tall Salmon Do You Usually Purchase At One Time? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Thres Four Five More Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Cans One Can 4329 40.2 3602 h6eh 5302 48.0 Oo Two Cans 2he7 9e3 2hel 2304 Ze 28,0 35.0 Three Cans 4.8 1.9 209 605 209 Teh 609 Four Cans 209 19 128 205 30h 206 502 Five or Mere Cans 2.0 1.9 Ob 202 20h 1.3 he8 Don't Know 2107 hh 8 36 190 1607 1207 8.0 Weighted Bases (1907) (107) (503) (401) (378) (229) (289) bh Section D Question 2c NATION AL GANNED FISH AND SHELLFISH STUDY How Many Cans Of One Pound Tall Salmon Do You Usually Purchase At One Tim? Total Catholic Protestant Jewish Households Having Served % % % 3 Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 Number Of Cans One. Can 4309 L607 48 11.3 Two Cans 2he7 2006 2607 LheS Three Cans 48 207 502 605 Four Cans 209 3.9 * 6 302 Five Or More Cans 2.0 1.8 QoL 302 Don't Know 21.7 23 18.6 6163 Weighted Base: (1907) (490) (1316) 1/ (62) 1/Relatively unstable due to the small number of casese Note: Percentages for 39 cases representing "Other Denominativns" not shown. How Many Cans Of One Pound Tall Salmon Do You Usually Purchase At One Time? RACE OF HOMEMAKER Total White Non-White Households Having Served 4 4% 4 Camed Salmon Within Last 12 Months 100.0 100.0 100.0 Number Of Cans One Can 4309 LSeh 34,08 Two Cans 2he7 2306 3168 Three Cans 4.8 ed 56 Four Cans 209 201 7.8 Five Or More Cans 2.0 1.5 Soh Don't Know 21.7 2209 13.6 Weighted Base: (1907) (16,9) (258) 1h5 RELIGION OF FAMILY Se ction D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2c How Many Cans of One Pound Tall Salmon Do You Usually Purchase At One Time? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Nob Employed Households Having Served 4 % % % Camed Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 Number Of Cans One Can 1369 41.0 Whe Wh .9 Two Cans 2he7 2h.3 23.3 2h.7 Three Cans 4.8 3.9 4.8 5.0 Four Cans 209 209 320 2.9 Five or More Cans 2.0 202 4.2 Ler Don't Know 2167 2507 19.8 20.8 Weighted Base: (1907) (412) (167) (1293) Notes Percentages for 35 cases representing "Unreported Employment" not shown. How Many Cans Of Ons Pound Tall Salmon Do You Usually Purchase At One Tims? A GE OF HOMEMAKER 65 and Total 15-2) 25-29 30-34 35-39 YO-l 45-49 50—54 55-59 60-64 Over Households Having Served % é % g 4 $ % % 3 3 % Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 10000 100.0 100.0 100.0 100.0 100.0 Number Of Cans Ons Can 4309 38e = 489 =e 6B Se 02 eS =o, © 38B 3923 Two Cans 2he7 32.0 2503 28.8 28.2 2303 = 2000 2ye3 ©6166 © 28e1 = 2009 Three Cans h.8 506 eS eh 309 600 hel 8.6 5.0 206 Four Cans 2.9 16 207 308 = 302 heO 303 LoS | 356) a Lejeed: Five or Mare Cans 2.0 e659 ps7 1350) 356) 12s) 55358) OsSin Ons OMROR Don't Know 21.7 2008 1609 1867 Used 1809 2204 22.8 28.1 2506 Bhd Weighted Base: (1907) (125) (178) (236) (252) (249) (210) (206) (139) (121) (191) 16 Section D Question 2c NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Seven Ounce Flat Salmon Do You Usually Purchase At One Time? REGIONS orth orth= Total east Central South West Households Having Served Canned Salmon Within The Las*_ 12 Months 100-0 100.0 10020 100.0 100.0 Numoer Of Cans One Can 1503 =: 18.0 163 1202 16.0 Two Cans 10.3 1309 902 906 8.0 Three Cans 23 500 1.6 1.1 1e7 Four Cans Oco7 009 002 Oco7 1.7 Five Cans Or More 1.0 1.2 005 1.1 201 Don't Know 70e 6160 7202 7503 7005 Weighted Base: (1907) (438) (607) (62h) (238) How-Many Cans Of Seven Ounce Flat Salmon Do You Usually Purchase At One Time? CRISTAYERIS 20 aZeE Megalo- Metro- Non= Non— Non= Politan Central Metro Metro Metro Over 50,000- SWburban 4 coo Rural —-Rural Total 500 2000 200 2000 etre 2 ,000 farm il a Households H:ving Served Camed Salmon Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Cans One Can 1543 1907 17.6 18.) 1262 8.0 12.6 Two Cans 103 16,6 12.1 Bol 10.5 607 8.2 Three Cans 2.3 6.0 203 206 03 009 009 Fowr Cans 0.7 1.3 - 0.6 0.3 1.3 006 Pive Cans Or More 1.0 202 1.6 0.6 Oo7 0.9 0.6 Don't Know 700 = 402 66e); 6907 76.0 82.2 T7el Weighted Base: (1907) (319) (256) (4.72) (295) (22h) (31:1) 147 Section D Question 2c Households Having Served Canned Salmon Within The Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Cans Or More Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Seven Ounce Flat Salmon Do You Usually Purchase At One Time? INCOME Tnder S1000- $2000- $ 3000= g4000- $5000- $7000—= $10,000 i 9999 and Over Total 000 999 2999 3999 999 a a a Ws, Sei eat Sa C4 100.0 100.0 100.0 100.0 100.0 100.0 15.3 2he3 14.2 11.0 15.7 17h 10.3 10.3 Teh 10.6 13.7 7-7 203 2.8 1.7 0.7 1.8 3.1 0.7 - 1.7 1.5 - 0.2 1.0 09 - - 220 0.8 700k 61.7 75.0 76.2 66.8 70.8 (190%) (207) = (176) (273) ~=— (394) (390) =~ (353) 1/ Relatively unstable due to the small number of cases. Households Having Served Canned Salmon Within The Last 12 Months Number Of Gans One Can Two Cans Three Cans Four Cans Five Cans Or More Den't Know Weighted Base: Hew Many Cans Of Seven Ounce Flat Sakmon Do You Usually Ruchase At One Time? 100.0 00.0 14.7 X2.0 10.8 12.8 2.0 6.0 ale - ala, 1.5 70.3 6757 NUMBER OF PERSONS IN HOUSEHOLD Total One wo Three 100.0 3100.0 1000 100.0 153 30.8 Dhek Bs 10.3 21.5 W3 the 203 19 Bel eS Oc? O09 0.8 Qs? 120 19 0.8 1.0 70; 43.0 56.8 Tel (1907) (107) (503) (kOL) Four Five 100.0 100.0 13 02 79 709 8d 209 35 003 Ook 1.6 - Thel 99 (378) (229) 100.0 16.1 h.9 1.2 1.2 2.5 The (133) 1/ (81) 100.0 Section D Question 2c Households Having Served Canned Salmon Within The Last 12 Months Number Of Cans Qne Can Two Cans Three Cans Four Cans Five Cans Or More Don't Know Weighted Baser 1/ Relatively unstable due to the small number of cases. NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Seven Ounce Flat Salmon Do You Usually Purchase At One Time? Total 100.0 1503 10.3 203 007 1.0 Tok (1907) RELIGION OF FAMILY Catholic Protestant 100.0 100.0 17h 14.3 12h 8.3 2.0 1.5 0.6 007 lek 0.8 66.2 Theol, (490) (1316) Note: Percentages for 39 cases representing "Other Denominations" not shown. Households Having Served Canned Salmon Within The Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Cans o More Don't Know Weighted Baser How Many Cans Of Seven Ounce Flat Salmon Do You Usually Purchase At One Time? Total 100.0 1503 10.3 203 O07 1,0 70 oh (1907) 149 Jewish 100.0 19 eh 27 oh 19.4 1.6 4.8 27 oh 1/ (62) “= Non-White 100 60 100.0 16.5 708 10.1 11.2 202 207 0.7 0.8 1.1 0.8 69 oh 1607 (1649) (258) Seotion D Question 20 Households Having Served Canned Salmon Within The Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Cans Or More Don't Know Weighted Bases NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Seven Ounce Flat Salmon Do You Usually Purchase At One Time? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not a 100.0 100.0 100.0 100.0 1503 1702 16.8 14.6 10.3 11.9 12.6 9.6 2e3 207 1.8 2e2 Oo? O07 0.6 0.6 1.0 1.2 0.6 ve Wolk 6603 6706 Td (1907) (412) (167) (1293) Note: Percentages for 35 cases representing "Unreported Employment" not shown. Households Having Served Canned Salmon Within The Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Cans Or More Don't Know Weighted Base: How Many Cans Of Seven Ounce Flat Salmon Do You Usually Purchase At One Time? AGE OF HOMEMAKER NRE LM Sa SS Pee are 65 and Total 15=2h 25-20 30-3) 35-39 weul bees 50=54 55-59 60=6h ore 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1563 Woh WeO WO 10.3 10688 18.1 Wed Wek 1507 25e7 10.3 1200 607 702 603 1363 2c) 1261 bel 8.3 15 203 66 hel: 26 2 366 (269 1.0 Teli) 500) ecm 007 - 0.6 Ooh 068 O68 Leh 065 Ocf 08 065 1.0 068) 980.6), (Osli Veee Gm eel lela eee, - 0.5 Tol Tle2 7700 75eh 7900 6949 She8 Och 6169 7002 5907 (1907) (125) (2178) (236) (252) (249) (20) (206) (139) (121) (191) 150 Section D Question 3a NATIONAL CANNED FISH AND SHELLFISH STUDY How Would You Describe The Color Of The Salmon Meat You Usually Buy? REGIONS Nor Nor Total east Central South West Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 Color Of Salmon Meat Red 36.7 45 .& 40.5 2223 = 48.3 Pink 57 L707 53.6 72.8 5.0 Other 0.2 = - 0.6 @ Don't Know 567 609 569 43 607 Weighted Base: (1907) (438) (607) (62h) (238) How Would You Describe The Color Of The Salmon Meat You Usually Buy? CHTaNe = SwIeZ0E Megalo- Metro Non- Non- Non- politan Central Me! ro Metro Metro Over 50,000- Suburban 2.500- Rural Rural Total 500 ,000 500 ,000 Metro _ 50,000 Farm Non-Farm Z % % Ee % Tae ine ee Te Households Having Served Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.2 100.0 Color Of Salmon Meat Red 36.7 0.8 38.3 ho. 31.2 Pst Bilas Pink 574 54.8 5.7 yb. 66.4 67.6 65.) Other 0.2 - O.L 0.4 - - 0.3 Don't Know 567 4k 6.6 5.9 2.4 85 7.0 Weighted Base: (1907) 319) (256) (472) (295) (22h) (3h) Section D Question 3a NATIONAL CANNED FISH AND SHELLFISH STUDY How Would You Describe The Color Of The Salmon Meat You Usually Buy? ¢ INCOME Inder FLOOO- B2000- $3000 § HOOO- § 5000- $7000- $10,000 Total $1000 1999 2999 9_ 999 oP 9999 and Over Households Having Served Canned Salmon Within Last 12 Months . 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ( Color Of Salmon Meat Red 3607 2.3 2607 2907 2709 40.5 hhe2 Shel 60.5 Pink 57h 66.3 659 6603 66.0 5303 So. 41.4 3201 Other 0.2 - - Oo7 0.3 0.3 = - - Don't Know 567 9h Toh 3.3 5.8 569 Sel hed Teh Weighted Base: (1907) (107) (176) (273) (394) (390) (353) (133) L/ (82) 1/ Relatively unstable due to the small number of cases» How Would You Describe The Color Of The Salmon Meat You Usually Buy? NUMBER OF PERSONS IN HOUSEHOLD ; Six or Total One Two Three Four Five More Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Color Of Salmon Meat Red 3607 50.5 41.6 Bhd 3705 3528 hed Pink 57h Yel 523 58.9 5707 58.5 69 02 Other 002 - - 002 0.3 - 0.7 Don't Know S67 Beh 601 6.0 hed 5e7 502 Weighted Base: (1907) (107) = (503) (401) (378) (229) (289) 152 Section D Question 3a Households Having Served Canned Salmon Within Last 12 Months Color Of Salmon Meat Red Pink Other Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY How Would You Describe The Color Of The Salmon Msat You Usually Buy? RELIGION OF FAMILY Total Catholic Figee) TES 100.0 100.0 36.7 44.3 ST 47.3 002 5 5e7 8.4 (1907) (490) 1/Relatively unstable due to the smll mumber of cases. Note:Percentages for 39 cases representing "Other Denominations" not shown. Households Having Served Canned Salmon Within Last 12 Months Color of Salmon Meat Red Pink Other Don't Know Weighted Bases Protestant Jewish 100.0 100.0 3hel 3505 60.9 5967 03 OQ he? 4.8 (1316) oY (62) How Would You Describe Tic Jclor Of The Salmon Meat You Usuall; Total White 100.0 100.0 3607 38.8 5764 55 el 0.2 Ool 5.7 6.0 (1907) (1649) 153 - Buy? Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 3a How Would You Describe The Color Of The Salmon Meat You Usually Buy? EMPLOYMENT OF HOMEMAKER Total Full-Time ParteTime Not Employed Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 Color of Salmon Meat Red 3607 38.8 2705 3701 Pink S7e4 Shed 68.3 56.8 Other 0.2 0.2 0.6 0.2 Don't Know 57 6.1 306 509 Weighted Bases (1907) (412) (167) (1293) Note; Percentages for 35 cases representing "Unreported Employment" not shown. How Would You Describe The Color Of The Salmon Meat You Usually Buy? AGE OF HOMEMAKER 5 and Total 15—2h 25-29 30=3h 35-39 Oey bSa49 50054 55-59 60-64 Over Households Having Served % % 4 4 2 4 4 rf 4 Canned Salmon Within Last 12 Months 100.0 100.0 100,0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Color Of Salmon Meat Red 3607 2506 19.1 3309 35.3 39 eh 41.9 41.8 4309 42.1 41.9 Pink 5Teh = The2 = 7508 = 5907 = Dek = 5606 S19 = 5D 49.6 46.6 9.2 Other 0.2 0.8 006 - Ooh Ook - - = = - Don't Know SeT 20) eS 60h 502 306 6.2 5.3 665 Gol 8.9 Weighted Bases (1907) (125) (178) (236) (252) (29) (210) (206) (139) (121) (191) 15h Section D Question 3b NATIONAL CANNED FISH AND SHELLFISH STUDY What ls The Name Of The Variety Of Salmon Usually Bought ? Total Households Having Served Canned Salmon Within Last 12 Months 100.0 Variety Of Salmon Gave Brand, Area Name As Alaska TET Sockeye, Blueback and Fraser Tee. Chinook, Columbia River, Sacramento River, Quinot, King 2.2 Pink 1 o7, Al) Others 0.6 Don't Know 60.6 Weighted Base: (1907) Nor’ east 100.0 2h. 60h 6.0 1.1 0.2 61.4 (438) REGIONS No: Central 100.0 2367 99 0.2 1.1 1.0 é4.2 (607) What Is The Mame Of The Variety Of Salmon Usually Bought? CRIN Megalo- Metro — politan Central Over 50 ,000- Total 500 ,000 500 ,000 Householes Having Served Canned Salmon Within Last 12 Months 100 .C 100.0 100.0 Variety Of Salmon Gave Brand, Area Name As Alaska 27.7 22.6 w.9 Sockeye, Blueback snd Fraser 7.2 7-2 8.2 Chinook, Columbia River, Sacramento River, Quinot, King Dae 5.0 3.5 Pink 1.7 1.3 0.4 £11 Others 0.6 tee - Don't Know 60.6 62.7 57.0 Weighted Base: (1907) (319) (256) 155 Suburban Metro 7a 100.0 South West Pt San Se 100.0 100.9 33.8 2703 209 13.5 0.8 3.8 302 Oy 0.5 = 58.6 55.0 (624) (238) SeLaZee Non- Non- Metro Metro 2,500- Rural 50,000 Farm __ % % 100.0 100.0 31.2 31.3 6.5 5.8 1.0 - 1.7 1.8 0.3 1.3 59.3 59.8 (295) (22h) Non- Metro Rural Non-Farm 25.8 Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 3b What Is The Name Of The Variety Of Salmon Usually Bought? INCOME Under —$1000- 32000- 33000- $L000- $5000- $7000- #10, 000 Total $1000 1999 2999 999 4999 6999 9999 and Over Households Having Served Canned Salmon Within Last 12 Months . 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Variety Of Salmon Gave Brand, Area Name As Alaska 2767 21.5 28 ly 2.6 25 lk 80s): 29.5 27.8 35.8 Sockeye, Blueback snd Fraser Wee 2.8 2.3 367 6.6 6.2 1.9 10.5 18.5 Chinook, Columbia River, Sacramento River, Quinot, King 202 2.8 = lel 1.8 203 2.5 7.5 = Pink 1.7 2.8 107 4.0 1.5 1.3 1.h a - All Others 0.6 - 0.6 0.7 1.3 0.3 0.3 - - Don't Know 60.6 7001 67.0 6509 = 63k 5905 Shel: = Sw 45 7 Weighted Base: (1907) (107) (176) (273) (394) (390) (353) (133) 1/ (81) 1/ Relatively unstable due to the small number of cases. What Is The Name Of The Variety Of Salmon Usually Bought? NUMBER OF PERSONS IN HOUSEHOLD or Total One Two Three Four Five More Households Having Served Canned Salmon Within Last 12 Months 100.0 100.9 100.0 100.0 100.0 100.0 100.0 Variety Of Salmon Gave Brand, Area Name REWER 2767 aye3)" eik3, 3089 2868 3667) © 2783 Sockeye, Blueback And Fraser 702 he? 8.9 702 920 567 he2 Chinook, Columbia River, Sacramento River Quinot, King 202 19 3.8 1.5 1.3 206 1.9 Pink 1e7 1.9 Lek 15 19 009 3eL All Others 0.6 1.9 - 005 005 - led Don't Know 6006 6503 6406 58h 58.5 Shel 630 Weighted Base: (1907) (107) (503) (401) (378) (229) (289) 156 Section D Question 3b Households Having Served Canned Salmon Within Last 12 Months Variety Of Salmon Gave Brand, Area Name As Alaska Sockeye, Blueback And Fraser Chinook, Columbia River, Sacramento River, Quinot, King Pink All Others Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY What Is The Name Of The Variety Of Salmon Usually Bought? Total 100.0 0.6 60.6 (1907) RELIGION OF FAMILY Catholic Protestant Jewish 100.0 100.0 100.0 2509 28.9 194 607 Tel 16.1 207 1.1 21.0 006 2e1 - 1.0 Oo oO 63-1 6004 43.5 (490) (ag16) 2/ (62) 1/ Relatively unstable due to the small number of cases. Note: Percentages for 39 cases representing'"Other Denominations" not shown. Households Having Served Canned Salmon Within Last 12 Months Variety Of Salmon Gave Brand, Area Name 4s Alaska Sockeye, Plueback And Fraser Chinook, Columbia River, Sacramento River, Quinot,King Pink All Others Don't Know Weighted Base: What Is The Name Of The Variety Of Salmon Usually Bought? (1907) 157 RACE OF HOMEMAKER White Non-wWhite % é 100.0 100.0 2709 2667 8.3 Ooh 204 Ooh 1h 309 0.6 Oh 59 ot 68.2 (1649) (258) Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 3b What Is The Names Of The Variety Of Salmon Usually Bought? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Employed Households Having Served Canned Salmon Within Last : 12 Months 100.0 100.0 100.0 100.0 Variety Of Salmon Gave Brand, Area Name As Alaska 2767 2709 32.9 26.8 Sockeysy Blueback And Fraser 72 920 606 669 Chinook, Columbia River, Sacramento River. Quinot, King 262 2eh 20h 21 Pink 1.7 1.0 = 202 All Others 0.6 005 0.6 005 Don't Know 60.6 5902 5705 61.5 Weighted Base: (1907) (412) (167) (1293) Note: Percentages for 35 cases representing "Unreported Employment" not shown What Is The Name Of The Variety Of Salmon Usually Bought? AGE OF HOMEMAKER 65 and Total 15-2 25-29 30=34 35=39 = Om bSeh9 50—54 55-59 60=—64 Over Households Having Served % % 4 g % 4 % % Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Variety of Salmon Greist Ne TeT «BL «2962 2705 «= Be3) 2953 Ney 2762 nob ecu SOMECOnT Sockeye, Blueback And Fraser Te2 362 3.9 963 6.0 10.5 10.0 6.8 702 99 307 Chinook, Columbia River, Sacramento River, Quinot, King 2.2 1.6 2 1.7 1.2 1.6 1.9 2.9 528 0.8 he? Pink 1.7 1.6 2.3 2.6 2.0 aly5 alyh 1.0 1.4 - 2.6 All Others 0.5 ° 0.6 1.3) Ol 0.8 - Lh - - - Don't Know 60.6 HD e2 64.0 5726 59ol 56.2 5503 60.7 6004 6563 62.3 Weighted Bases (1907) (125) (178) (236) (252) (249) (210) (206) (139) (221) (191) 158 Section D Question ha NATIONAL CANNED FISH AND SHELLFISH STUDY In Which Way Is Canned Salmon Served ? REGIONS Nor North Total east Central South West Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 Ways Q@ Serving Canned Salmon Salads 4502 5302 38.4 46.5 ed Salmon Cakes, Patties 379 17.8 38.6 5762 2267 Loaves 37-2 33.6 43.2 28.2 952.1 Sandwiches 30.3 31.1 32.0 26.3 3503 Casseroles 20.2 our, 20.8 15.1 294 eee W.5 BT hah Te 1865 Appetizers 3.7 h.6 320 21 Boh Soups 3.6 302 33 4.6 205 Souffles 3.2 2.3 1.3 3.8 860 Other 728 Ley he? 8.5 607 Don't Know 1.1 2.5 002 Ta) 028 Weighted Base: (1907) (438) (607) (62h) (238) Note: Some respondents gave more than one answer. In Which Way Is Canned Salmon Served? CITY SIZE Megalo- Metro Non= Non= Non= politan Central Metro Metro Metro Ovur 50,000= Suburban 2,500= Rural Rural Total 500,000 500,000 Metro 50,000 Farm Non-Farm Households Having Served Camed Yalmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Ways Of Serving Canned Salmon Salads 45.2 68.3 46.5 Wed 36h, 28.1 3604 Salmon Cakes,Patties 37.9 32.3 39.5 28.8 45.4 41.5 45.7 leaves 3742 25.41 45.3 40.5 40.7 40.2 32.8 Sandwiches 30.3 ho. 2.2 29.0 27.8 30.8 29.3 Casseroles 20.2 16.6 19.1 24.8 20.3 19.2 18.5 Plain, As Is, Direct From Can 14.5 967 16.0 15.9 12.9 17.4 1565 Appetizers Soll 9.1 3.5 4.0 2.0 1.3 1.5 Soups 3.6 0.9 ab 2.3 5.8 hed 7.0 Souffles 3.2 0.6 2.7 Ser 2.0 hed 2.6 Other 728 5.6 6.6 702 Tel 8.5 1.7 Don't Know ale - 0.8 1.9 1.0 1.3 eo Weighted Base: (1997) (319) (256) (472) (295) (22h) (341) Note: Some respondents gave more than one answer, Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question ha In Which Way Is Canned Salmon Served? $000 55000 $ DLO,O Total $1000 1999 ©2999 «3999-999 6999 9999 and Over iam ae ary TaN E57 ive Bs Se 7 Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Ways Of Serving Canned Salmon Salads L502 38.03 3705 48 03 L702 bheli 500 5109 lbel Salmon Cakes,Patties 3709 0.2 48.3 33-7 3908 360h 38.0 3308 3009 Loaves 3702 3008 2703 lel 3603 35eh 4361 39.08 3508 Sandwiches 3003 2602 2905 3hel 2862 30.0 3206 2903 28elk Casseroles 20.2 506 1205 19.8 2203 1709 2.9 21.8 3h06 eal Mies) 16cB ul 17 eGr ke 13cs ee 7e 368 12.7 1568 2702 Appetizers 307 he? 1.3 303 hel 306 heb 2.3 602 Soups 306 Bolt Sel 505 hol 206 1e7 320 - Souffles 302 307 208 307 208 2.8 307 2.3 hed Other 708 605 97 909 Tol 607 802 803 hed Don't Know alsa he7 1.7 1.1 13 0.8 0.3 - 162 Weighted Bases (1907) (107) (176) (@3) ~~ (394) = (390) = (353) = (133) 2/ (82) Reletively unstable due to the small number of cases. 1/ e: Some respondents gave more than one answer. In Which Way Is Canned Salmon Served? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Ways Of Serving Canned Salmon Salads 4502 i) od Yel Yb h3el bes 40.8 Salmon Cakes, Patties 3729 2204 3he2 3907 38.9 4702 3901 Loaves 3702 3207 31.8 Ook 4206 3302 398 Sandwiches 3003 29.9 282 302 2909 30.6 3h.6 Casseroles 2002 2225 2067 2107 18.3 18.3 20.8 Plain, As Is, Direct From Can Wed 19 06 1707 14.0 12h 13.1 11.8 Appetizers 307 307 36 hed Tee) 202 328 Soups 306 506 4.0 307 209 202 ho2 Souffles 302 1.9 3eh 202 4.0 305 305 Other 728 8 Soh 965 9.8 79 69 Don't Know lel = 220 Oo2 08 202 00.7 Weighted Base: (1907) (107) (503) (401) (378) (229) (289) NOTE: Some respondents gave more than one answere 160 Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question ha In Which Way Is Canned Salmon Served? RELIGION OF FAMILY Total Catholic Protestant 70 Pp mc) a Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 Ways Of Serving Canned Salmon Salads 45.2 49.0 2.2 Salmon Cakes, Patties SHlAy) Qitke 42.6 Loaves Se hi. 35.6 Sandwiches 30.3 35165 italy Casseroles 20.2 25.7 18.6 Plain, As Is, Direct From Can 14.5 16.9 14.2 Appetizers BEY u.7 2.9 Soups 3.6 1.8 4.0 Souffles 3.2 209 5) Other 7.8 8.2 8.0 Don't Know Aid! 1.0 1.2 Weighted Base: (1907) (490) (1316) l1/ Reletively unstable due to the small number of cases. Note: Some respondents gave more than one answer. Percentages for 39 cases representing "Other Denominations" not shown. In Which Way Is Canned Salmon Served? RACE OF HOMEMAKER Total White Non-White Households Having Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 Ways Of Serving Canned Salmon Salads 45.2 Lh.7 48.4 Salmon Cakes, Patties 37.9 36.0 50-4 Loaves 37.2 38.0 31.8 Sandwiches 30.3 30.4 29.8 Casseroles 20.2 2x2) 13.6 Plain, As Is, Direct From Can 14.5 16.0 5.0 Appetizers Seilk h.0 1.9 Soups 3.6 3.4 5.0 Souffles B52 3.2 3.5 Others 7.8 7.6 9.3 Don't Know 1.1 1.0 1.6 Weighted Base: (1907) (169) (258) Note: Some respondents gave more than one answer, 161 Jewish as 70 100.0 Section D Question ha Households Having Served Canned Salmon Within Last 12 Months Ways Of Serving Canned Salmon Salads Salmon Cakes, Patties Loaves Sandwiches Casseroles Plain, As Is, Direct From Can Appetizers Soups Souffles Other Don't Know NATIONAL CANNED FISH AND SHELLFISH STUDY In Which Way Is Canned Salmon Served? 3.2 7.8 (1907) 100.0 Note: Some respendents gave more than one answer. pal 2k Percentazes for 35 cases representing "Unreported Employment" not snown. Households Having Served Canned Salmon Within Last 12 Months Ways Of Serving Canned Salmon _ Salads Salmon Cakes, Patties Loaves Sandwiches Casseroles Plain, As Is, Direct From Can Appetizers Soups Souffles Other Don't Know Weighted Base: EMPLOYMENT OF _ HOMEMAKER Full-Time ar Part-Time c 70 100.0 In Which Way Is Canned Salmon Served? 70 100.0 100.0 5.2 Boe 37.9 4.0 37.2 32.0 30.3 36.0 20.2 18.4) 14.5 9.6 3.7 4.0 3.6 4.8 Sue 0.8 7.8 3.2 en - Not Employed (1293) AGE OF HONEMAKER Se ee ee eee 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 h1.0 bhed 3.3 — Ugh h7.6 W262 Som) OuNG ener 3959 Ws NOt 3768) 35.72 BSc SiS On| aS ome 36.0 39.8 39.3 hon6) 12.9% 35h) S30 325 a7 omsuae B15) c2ly2) 3659 3257) 3008 26s) 37) o yl On 202) 5 18.6,0922.2.~ 20298 (23.3020. 23 Oj nom oI 9.6 12.7 13-1 10.8) 15s? Olshwatyscuasth-OMmcOn9 Prins) Ga Ge ss) Ske) Mh Boh oes ee igh “Gua os} DC BG Soy Sah se Sh ids shh 29 - Qh Boll (os) Sar eS dS SS) Rilo 0h oh ~~ Ooh ee alos} oe Oo} Mh 6 COCO LSC (178) (236) (252) (249) (210) (206) (139) (1221) (191) (1907) (125) Note: Some respondents gave more than one answer. 162 Section D Question )b NATIONAL CANNED FISH AND SHELLFISH STUDY Which Of These Ways Do You Serve Canned Salmon Most Often ? REGIONS North- North Total east Central South West % 4 % % a Households Havina Served Canned Salmon tiithin The Last 12 Months 100.0 100.0 100.0 100.0 100.0 Ways Served Balls, Salmon Cakes, Patties 29.3 13.6 25.2 47.0 15.4 Loaves 17.9 20.0 20.3 9.2 26.7 Salads 17.3 25.8 12.7 16.0 11.0 Direct From Can 9.6 5.0 16.0 ail 13.7 In Sandwiches 8.1 10.5 9.4 5.3 ie) Casseroles 6.9 9.1 5.7 5.0 10.6 Soups 1.0 0.7 0.7 ih 1.3 Souffles 0.7 0.7 0.2 1.0 1.3 Appetizers 0.7 0.7 0.9 0.3 13 Other 5.0 729 3o1 4.6 5.3 Don't Know 3.5 2.2 2.6 i, 3.5 Weighted Base: (1907) (438) ~~ (607) (62h) (238) Which Of These Ways Do You Serve Canned Salmon Most Often? CITY SIZE Megalo- Metro Non= Non- Non= politan Central Metro Metro Metro Over 50,000- Suburban 2,500= Rural Rural Total 500,000 500 ,000 Metro 50,000 Farm Non-Farm p Z 4 p % 4 Households Having Served Canned Salmon Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Ways Served Bails, Salmon Cakes, Patties 29.3 23.6 26.1 22.3 38.7 35.9 3502 Loaves 17.9 8.6 23 )ei1, 20.8 22.8 17.5 14.5 Salads 17.3 35.0 22.5 16.2 75 6.1 13.0 Direct From Can 9.6 7.6 10.1 11.5 9.7 9.4 8.6 In Sandwiches 8.1 13.4 362 Ben! 5.2 9.4 8.3 Casseroles 6.9 7.0 4.8 9.3 4.5 8.5 5.9 Soups 1.0 - 0.4 0.5 2.6 ala) 1.2 Souffles 0.7 - 0.4 146 - 1.4 0.6 Appetizers 0.7 abs} 1.2 0.7 0.4 0.5 0.3 Other 5.0 2.5 2.8 6: 4.9 6.1 6.8 Don't Know 3.5 1.0 4.8 2.9 3.7 3.3 5.6 Weighted Base: (1907) (319) (256) (472) (295) (22h) (342) 163 Section D Question jb Households Having Served Canned Salmon Within The Last 12 Months Ways Served Balls, Salmon Cakes, Patties Loaves Salads Direct From Can In Sandwiches Casseroles Soups Souffles Appetizers Other Don't Know Weighted Base: Total 4 100.0 29.3 17.9 17.3 9.6 8.1 6.9 1.0 0.7 0.7 520 3.5 (1907) NATIONAL CANNED FISH AND SHELLFISH STUDY Which of These Ways Do You Serve Under $1000 4 / 100.0 30.9 Wy. 18.6 12.4 8.2 1,0 2.1 1.0 3.1 502 3.1 (107) Canned Salmon Most Often? LO00= 1999 a Pp 100.0 4.8 48 (176) 1/ Relatively unstable due to the small number of cases. Households Having Served Canned Salmon Within The Last 12 Months Ways Served Balls, Salmon Cakes, Patties Loaves Salads Direct From Can In Sandwiches Casseroles Soups Souffles Appetizers Other Don't Know Weighted Base: INCOME 2000— 3000= 100.0 100.0 25.9 32.4 22.8 16.8 19.7 15.2 8.1 9.8 6.6 8.0 73 5.6 1.9 1.3 0.8 nla}, Oy 05 h.2 hed 2.3 4.8 (273) (394) Which Of These Ways Do You Serve Canned Salmon Most Often? 5.0 305 (1907) One RP 100.0 100.0 000= 000= 4999 6999 Te P 2769 27.6 16.2 19.3 19.7 16.0 Fo? 8.0 8.9 9.8 6.8 8.3 1.1 0.3 0.8 0.9 0.5 1.2 542 6.2 3.2 204 (390) (353) 7000= 9999 100.0 4.7 1.6 10,000 and Over Re 100.0 1.3 369 79 (133) 1/ (81) NUMBER OF PERSONS IN HOUSEHOLD Two Three Four Five 100.0 4.0 (107) 100.0 25.06 1561 2109 1.1 605 bel 165 0.8 0.8 3.8 3.8 (503 ) 164, 100.0 100.0 2909 2102 1628 7.0 720 601 0.6 1.7 0.8 beh 205 (378) 100.0 35 04 1209 18.2 8.6 8.6 48 009 0.5 005 503 he3 (229) or More 100.0 3202 217 134 508 Sol 609 1.5 O07 0.7 heO heO (289) Section D Question hb Households Having Served Canned Salmon Within The Last 12 Months Ways Served Balls, Salmon Cakes, Patties Loaves Salads Direct From Can In Sandwiches Casseroles Soups Souffles Appetizers Other Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Which Of These Ways Do You Serve Canned Salmon Most Often? Total 100.0 2903 1729 17.3 96 8.1 6.9 1.0 007 O07 520 365 (1907) 1/ Relatively unstable due to the small number of cascs. Note: Percentages for 3 Households Having Served Canned Salmon Within The Last 12 Months Ways Served Balls, Salmon Cakes, Patties Loaves Salads Direct From Can In Sandwiches Casseroles Soups Souffles Appetizers Other Don't Know Weighted Base: Which Of These Ways Do You Serve Canned Salmon Most Often? Total 100 .0 2903 1709 17.3 9.6 8.1 609 1.0 Oo7 007 500 305 (1907) 165 RELIGION OF FAMILY Catholic eae Pe 100 .0 18.8 20.5 2009 11.2 10.3 8.0 0.6 Ook lel 5.6 206 (490) Protestant Jewish 100.0 Shel 16.9 lhe 9.6 6.8 6.8 1.2 009 0.6 bed 326 (1316) 9 cases representing "Other Denominations" not shown. 100.0 1.6 1.6 605 1/ (62) RACE OF HOMEMAKER White & 100.0 27oL 18.7 16.9 10.8 8.6 702 0.8 0.7 0.8 520 30h (1649) Non-Whi te 100.0 4306 12.8 19.8 201 4.9 hed 201 0.8 Oo hg 307 (258) Section D Question lb Households Having Served Canned Salmon Within The Last 12 Months Ways Served Balls, Salmon Cakes, Patties Loaves Salads Direct From Can In Sandwiches Casseroles Soups Souffles Appetizers Other Don! t Know Weighted Bases Note: Households Having Served Canned Salmon Within The Last 12 Months Ways Served Balls, Salmon Cakes, Patties Loaves Salads Direct From Can In Sandwiches Casseroles Soups Souffles Appetizers Other Don' t Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Which Of These Ways Do You Serve Canned Salmon Most Often? Total 100.0 293 1729 1703 9.6 8 el 609 1.0 Oo7 Oo7 50 305 (1907) EMPLOYMENT OF HOMEMAKER Full-Time Beene Not Employed 100.0 100.0 100.0 31.1 3003 289 16.8 18 «1 18 2 17.1 1h.2 17.6 ol 8 ol 1061 8.2 9o7 709 726 To? 63 0.8 302 0.8 0.8 - 0.8 0.3 0.6 009 506 502 4.8 2,3 206 307 (122) (167) (1293) Which Of These Ways Do You Serve Canned Salmon Most aa ees 100.0 100.0 100.0 29.3 38.3 32.8 179 15.8 21.6 1703 15.0 15.8 96 607 60h 8.1 TOSS)" 70 609 he3 = 700 1.0 1e7 5 0.7 - 102 O07 0.8 0.6 520 0.8 hel 305 Ceey 9 Sap (1907) (125) (178) 166 Often? AGE 100.0 Percentages of 35 cases representing "Unreported Employment" not shown. OF HOMEMAKER sige lay ee aa 100.0 100.0 100.0 100.0 100.0 28.7 828d = he) HRS 313 19.0 17.0 20.04 18.8 11.2 1y.3 20.0 16.9 be Lhe2 903° 72 122 Leb 11.9 1052 | Osh 10820) 8 elimnteS 603 608 512 Toh 11.9 1e3 Ooh = 200 105 0 - ge ales) SO) OB 1.3 - 1.0 05 0.8 Eh ihe sob GY . Go he2 =e? =e «= 105 (252) (249) (210) (206) (139) 65 and ee 100.0 100.0 2500 210 2302 1500 21.) 2506 8.0 13.9 6.3 bev 8.9 500 0.9 = 0.9 1.7 306 0 Ge 18 deb (la) (191) Section D Question 5 NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Usually Look Or Ask For a Particular Brand When Buying Canned Salmon? REGIONS North- North Total east Central South Pp % % % Households Having Served Canned Salmon Within Last 12 Months 1000 100.0 100.0 100.0 Usually Ask For Particular Brand nek 50el 3507 h2eh Usually Do Not Ask For Particular Brand 58.6 49.9 6403 576 Weighted Base: (1907) (438) (607) (62h) Households Having Served Canned Salmon Within Last 12 Months Usually Ask For Particular Brand Usually Do tot Ask For Particular Brand Weighted Base: Do You Usually Look Or Ask For A Particular Brand When Buying Canned Salmon? = CITY SIZu Megalo- Metro Non= politan Central Metro Over 50,000= Suburban 2,500= Total 500,000 500,000 Metro 50,000 z z p z 100.0 100.0 100.0 100.0 100.0 heb 51.3 49.6 42.7 41.9 58.6 48.7 50.4 573 58.1 (1907) (319) (256) (72) (295) 167 376 620 (238) 28.8 32.2 TLe2 67.8 (224) (341) Section D Question 5 Households Having Served Canned Salmon Within Last 12 Months Usually Ask For Particular Brand Usually Do Not Ask For Particular Brand Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Usually Look Or Ask For A Particular Brand When Buying Canned Salmon? INCOME Under $10 2000- $3000- $000- $5000- $7000- $10, Total $1000 1999 2999 3999 4999 6999 9999 and Over 7) 4 Pp 54 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ek 25.0 33.5 40.7 40.3 41.6 46.6 500 50.7 58.6 75 00 66.5 593 59-7 58 53h 496 493 (1907) (107) += (176) «(273)» (39h) ~=— (390) «(353)» (133) ~—- 2/81) VY Relatively unstable due to the small number of cases. Households Having Served Canned Salmon Within Last 12 Months Usually Ask For Particular Brand Usually Do Not Ask For Particular Brand Weighted Bases Do You Usually Look Or Ask For A Particular Brand When Buying Canned Salmon? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More ey a Tee AER oan ge, Sn ra a 5 ee 100.0 100.0 100.9 100.0 100.0 100.0 100.0 hed ly e2 L366 40.8 dhol 4301 3202 5806 558 55.4 5902 5506 5609 678 (1907) (107) (503) (401) (378) (229) (289) 168 Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5 Do You Usually Look Or Ask For A Particular Brand Households Having Served Canned Salmon Within Last 12 Months Usually Ask For Particular Brand Usually Do Not Ask For Particular Brand Weighted Base: When Buying Canned Salmon? RELIGION OF FAMILY Total Catholic Protestant Jewish Pr 4 % 4 100.0 100.0 100.0 100.0 blob 4305 3920 TS elt 58 26 5605 61.0 2h 06 (1907) (490) (1316) 1/ (62) 1/ Relatively unstable due to the small number of cases. Note: Percentages for 39 cases representing "Other Denominations" not shown. Do You Usually Look Or Ask For A Particular Brand Households Having Served Canned Salmon Within Last 12 Months Usually Ask For Particular Brand Usually Do Not Ask For Particular Brand Weighted Base: When Buying Canned Salmon? Total White 100.0 100.0 Yel) 1.9 58.6 Bel (1907) (1649) 169 6169 (258) Section D NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5 Do You Vsually Look Or Ask For A Particular Brand When Buying Canned Salmon? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Loyed Households Having Served z % 4 Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 Usually Ask For Particular Brand 41h heb 43.1 0.0 Usually Do Not Ask For Particular Brand 58 06 5506 56.9 60.0 Weighted Base: (1907) (412) (167) (1293) Note: Percentages for 35 cases representing "Unreported Employment" not shown. Do You Usually Look Or Ask For A Particular Brand When Buying Canned Salmon? AGE OF HOMEMAKER Tascam 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10.0 100.0 ee las 25.2 lleT 205 Mile W707 Soh 002 502 478 3940 eeriowar brant 38.6 TheB (6503 57-5 Bab) 5223 Shab), 59.840 51,00) SocemmCIeO Weighted Base: (1907) (125) (178) (236) (252) (249) (210) (206) (139) (121) (291) 170 Use of Canned Sardines Section E Question 1 NATIONAL CANNED FISH AND SHELLFISH STUDY During The Past Four Weeks About How Often Did You Serve Canned Sardines ? REGIONS North- North Total east Central South West See, MT Ee ee se Households Having Served Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 Number Of Times Served One Time 23.u 20.1 19.3 2h.1 20.9 Two Times 16.5 18.3 16.6 16.0 14.3 Three Times 4.8 3.0 4.2 Tot 2.7 Four Times lists 6.7 tesa 6.1 83 Five Oc liore Times 3.6 2.4 4.4 4.3 2.2 Don't Know 2.5 1.d 2.9 2.8 1.6 Did Not Serve 41.9 37-7 45.0 39.0 50.0 Weighted Base: (139) (337) (411) (463) (183) During The Past Four Weeks About How Often Did You Serve Canned Sardines? CITY SIZE Megalo- Metro Non-=- Non= Non- politan Central Metro Metro Metro Over 50,000 Suburban 2,500 Rural Rural Total 200, 000 300 000 Metro 50,000 Farm Non~-Farm Households Having Served Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Times Served One Time 23.4 28.2 25el 22.6 19.3 21.1 21.2 Two Times 16.5 16.0 21.2 14.2 19.8 14.4 15.5 Three Times 4.8 4.8 6.1 Sel Ve 563 6.3 Four Times 73 8.9 7.3 8.9 4.8 726 4.3 Five Or More Times 3.6 4.7 4.0 267 6.4 1.6 2.5 Don't Know 2.5 3.0 1.7 1.3 2eL 53 2.9 Did Not Serve 41.9 34.4 3h.6 45.2 46.5 bhe7 47.3 Weighted Base: (139) (305 ) (181) (373) (188 ) (135) (212) 171 Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 During The Past Four Weeks About How Often Did You Serve Camed Sardines? Under 000= $§2000= 9 3000= 00= §5000= + 7000= $10,000 Total $1000 1999 2999 3999 4999 6999 9999 , % % Bae ray far ar 5a Households Having Served Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 10020 10020 100.0 100.0 Number Of Times Served One Time 23el 171 199 2303 2320 2he8 2508 2703 1961 Two Times 1605 1907 18.) 197 18.1 16ehr 1267 12.1 1302 Three Times 48 606 9e2 520 hel 306 48 200 heh Four Times 7e3 53 Se? Tel 78 8h 607 bel 1003 Five or More Times 326 309 603 520 307 1.9 502 - - Don't Know 205 503 306 200 206 1.8 1.6 300 320 Did Not Serve 1.69 42el 3609 3706 LOoy 4301 4302 4905 5020 Weighted Bases (139) 2/(77) = (ab) (207) (273) (276) =~ (252) 2/ (99) / (69) 1/ Relatively unstable due to the small number of cases. During The Past Four Weeks About How Often Did You Serve Canned Sardines? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five Mora Z % % 4 % % Households Having Served Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Times Served One Time 23 ol 16.2 238 251 25.3 23.0 2006 Two Times 16.5 18.9 12.8 18.2 156 1309 22.5 Three Times 48 1202 3.8 6 ho? 601 38 Four Times 7e3 503 706 509 10.1 607 606 Five Or More Times 306 leh he 303 1.9 eS.) he7 Don't Know 205 hel 2.5 102 207 2eh 303 Did Not Serve 41.9 1.9 451 1607 3907 4320 38.5 Weighted Base: (139), ) 1/ (7h) (368) (311) (259) (168) (214) 1/ Relatively unstable due to the small number of caseBe 172 Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 During The Past Four Weeks About How Often Did You Serve Canned Sardines? RELIGION OF FAMILY Total Catholic Protestant Jewish Households Having Served % é % % Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 Number Of Times Served One Time 23h 28.3 2007 ho.k Two Times 16.5 17.l 16.1 21.2 Three Times 4.8 3.1 503 1.9 Four Tines 723 6.8 Tel 5 Five or More Times 3.6 2.9 4.0 1.9 Don't Know 2.5 207 20h 1.9 Did Not Serve 41.9 38.8 rest 21.2 Weighted Base: (139) (415) (891) 1/ (52) 1/ Relatively unstable due to the small number of cases. Note: Percentages for 36 cases representing "Other Denominations" not shown. During The Past Four Weeks About How Often Did You Serve Canned Sardines? RACE OF HOMEMAKER Total White Non-White Households Having Served 4 & & Sardines Within The Last 12 Months 100.0 100.0 100.0 Number Of Times Served One Time 23h 23.08 20.6 Two Times 16.5 15.7 20.6 Three Times 4.8 307 10.5 Four Times 7.3 6.8 10.1 Five Or More Times 306 209 705 Don't Know 205 202 309 Did Not Serve 41.9 Wed 26.8 Weighted Base: (1394) (116) (230) 173 Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 During The Past Four Weeks About How Often Did You Serve Canned Sardire s? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Employed Households Having Served % & % 4 Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 Number Of Times Served One Time 236i 27.9 15.1 23.1 Two Times 16.5 17.h 20.1 5 e7 Three Times 4.8 3.5 10.1 41 Four Times 73 720 702 73 Five Or More Times 306 2.8 6.5 3.5 Don't Know 265 2h 1h OS Did Not Serve 11.9 39.0 396 4326 Weighted Base: (139) (288) (11) (937) Note: Percentages for 28 cases representing "Unreported Employment" not shown. During The Past Four Weeks About How Often Did You Serve Canned Sardines? AGE OF HOMEMAKER Total «Sad 25029 adh 36039 boll WAP SO—BL $5a69 Gomi Over Households Having Served % z % % % % % % % % % Teese ure 100.0 100.0 100.0 10000 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Times Served One Time 230k 2109 26.7 21.5 21.8 23.3 2.6 28.2 27.5 27.4 18.1 Two Times 16.5 20.5 10.3 20.4 1667 16.5 2.6 11.6 We7? 16.5 16.7 Three Times 4.8 Wel Det) beet WSO) 9st si) iS eS Ome Oem Oe Four Times 703 Wel 1260) 12680 3 10.01) 65.9 ooo or: Five Or More Times 306 AOC Gr Oreo eA Gehan SS Bo) Don't Know 2.5 1b 325 1.7 1.5 1.7 526 1.9 - 2.2 he3 Did Not Serve 1.9 46.6 bheB 36.0 5000 Hie5 3603 h2e3 38.2 33.0 7.8 Weighted Base: (139) 2/ (7h) (226) (274) (200) (178) (16L) (158) (102)1/(92) (139) 1/ Relatively unstable die to the small mumber of casese 17h Section 5 Question 2a Norvh= Tota east Ses SS 3 4 Households Having Served Sardines Within The Last 12 Honths 100.0 100.0 Number Of Cans One Can 1y4.1 15.5 Two Cans 16.0 2305 Three Cans be 703 Four Cans 520 6.1 Five or More Cans Sol 505 Don't Know Oe2 - None 5269 421 Weighted Base: Households Having Served Sardines Within The Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know None Weighted Base, NATIONAL CANNE How Many Cans Of Sardines Do FISH AND SHELLFISH STUDY You Have On Your Shelves At Present ? (1394) (337) How Many Cans Of Sardines ortl o (411) Do You Have On Your Shelves At Present? CITY SIZE Megalo- Metro politan Central Over 50, 000- Suburban Total = 000 500, 000 Metro 100.0 100.0 100.0 100.0 14.1 12.0 15.0 17.9 16.0 21.6 11.6 18.1 604 8.2 60h 8.0 5.0 3.6 12.7 el Sl 66h, 8.1 66 0.2 0.7 = = 5209 L705 4602 4503 (1394) (305) (161) (373) 175 ReevGvEOsNes 10020 (463) Central South West 100.0 (183) Non- Metro Rural Farm 100.0 Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2a How Many Cans Of Sardines Do You Have On Your Shelves At Present? INCOME Under $1000-$2000- $3000- $L000- $5000- $7000= $10,000 Total $1000 1999 2999 3999 4999 6999 9999 and Over Z Ta eS ae ES. % % 5 4 Households Having Served Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Cans One Can Uy.1 MeG ards; Y6.5) Desi 150) a7 SN oem 550 Two Cans 16.0 Te, Les U0 918s 7eel7c0u man O n/m O3 cOmmeL Onl Three Cans 6.4 oe oS eS ee fan 4.5 603 16.) Four Cans 5.0 2.6 3.0 6.0 heey.) 7 in .e Stores, Whi.ch Type Je You Usually Buy ? REGTOUS “wortn= Norcia otal east Ce ntral South West 100.0 100.0 100.0 100.0 100.0 Domestic 43.0 Bhd 3920 Shel 3805 california 6.0 4.8 207 Tel 11.0 Maine 2502 2203 23.9 3126 1706 Don't Know 1.8 7.8 12h 15el 909 Imported 31.0 Wek 3207 1505 3507 Don't Know 2620 17.7 28.3 3001 258 Jeighted Base: (139h) (337) (411) (463) (183) Both Domestic And Imported Sardines Are Sold In The Stores.Which Type Do You Usually Buy? CLT Toya SeeZiE Megalo- Metro Non= Non= Non= Foren) |) S0;000=)iSidyavnan’ 2tcGo! mira eRe Tgtal 70,000 2992000 etro ae ao Non—Farm Households Having Served Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Sardines Domestic 430037 Wis) liso) y57s0) 1 53ke eae California 6.0 5 e2 506 Bel Sel 23 602 Maine 25.02 2007 2707 2262 3303 3606 2007 Don't Know 11.8 11.5 8.5 11.6 18.3 W.5 8.2 Imported 31.0 11.3 3309 3907 2.2 Bolt 18.3 Don't Know 2600 21.3 2,63 18.) 18,8 38.2 46.6 Weighted Base: (1394) (305) (181) (373) (188) (135) (a2) 183 Section E Question 3a and b Households Having Served Sardines Within The Last 12 Months Type of Sardines Domestic California Maine Don't Know Imported Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Both Domestic And Imported Sardines Are Sold In The Stores.Which Type Do You Usually Buy? 31.0 26.0 (139) INCOME Under %1000- $ 2000- $3000- $]000- $5000- %7000- $10,000 $1000 100.0 Lh.7 729 18.4 18.4 11.9 43.4 Y (77) 1/ Relatively unstable due to the small number of cases. Households Having Served Sardines Within The Last 12 Months Type Of Sardines Domestic California Maine Don't Know Imported Don't Know Weighted Bases 100.0 45.6 Tes 25.0 13.2 16.9 37.5 (141) 100.0 U5 23 64h 2761 11.8 2h.6 30.1 (207) Which Type Do You Usually Buy? Total 100.0 143.0 6.0 2502 1.8 31.0 26.0 (139L) Ge ee 100.0 100.0 48.5 43.r 4.8 6.6 27.8 2542 15.9 11.3 25.2 3.7 26.3 22.2 (273) (276) Both Domestic and Imported Sardines Are Sold In The Stores. and Over 100.0 100.0 100.0 4.8 Tel ran 27.9 17.2 19.1 6.8 11.1 7.4 38.6 45.4 58.8 21.9 19.2 10.3 (252) 1/ (99) Y (6s) —————AUEEL_ OF EEESONS IN HOUSEHOLD _______— One ap 100.0 Wg 1.3 28.4 12.2 35.1 23.0 1/ (7h) Two e 100.0 Lh.8 5.0 26.1 1367 291 26.1 (368) 1/ Relatively unstable due to the small number of casese 18h Four moa Pp 100.0 12.8 Teh 2007 1367 38.3 19.9 (259) Fire ue 100.0 100.0 Wong 749 AG) 75 26.8 28,2 8.6 12.2 32.9 19.7 26.2 32.4 (168) (214) Section E Question 3a and b Households Having Served Canned Sardines Within The Last 12 Months Type Of Sardines Domestic California Maine Don't Know Imported Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Both Domestic snd Imported Sardines Are Sold In The Stores.Which Type Do You Usually Buy? RELIGION OF FAMILY Total Catholic Protestant Jewish g g 3 3 10020 100.0 100.0 100.0 43.0 42.5 Lheg 2162 6.0 5.8 6 eh 19 2502 253 26.2 7.7 n.8 ne) 12.3 11.6 31.0 36.6 26.5 6763 26.0 209 28.6 nd (139k) (415) (891) 1/ (52) 1/ Relatively unstable due to the small number of cases. Note: Percentages for 36 cases representing "Other Denominations" not shown. Households Having Served Sardines Within The Last 12 Months Type Of Sardines Domestic California Maine Don't Know Imported Don't Know Weighted Base: Both Domestic And Imported Sariines Are Sold In The Stores.Which Type Do You Usually Buy? RACE OF HOMEMAKER Total White Non-White 4 % % 100.0 100.0 100 00 4320 42.2 46.9 6.0 506 75 25.2 25.0 26.1 n.8 11.6 1363 31.0 3h.2 15.0 26.0 2326 38.01 (139) (1164) (230) Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 3a and b Both Domestic And Imported Sardines Are Sold In The Stores,Which Type Do You Usually Buy? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Employed Households Having Served % % % % Canned Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 type ot Sardines Domestic 43.0 42.5 4903 Wg California 6.0 Tel 8.0 5.2 Maine 2502 24.0 3004 2hed Don't Know 1.8 10.8 10.9 12.2 Imported 31.0 39.0 20.3 30.0 Don't Know 26.0 18.5 3004 28.1 Weighted Base: (139h) (288 ) (ui) (937) Note: Percentages for 28 cases representing "Unreported Employment" not shown. Both Domestic And Imported Sardines Are Sold In The Stores,Which Type Do You Usually Buy? AGE OF HOMEMAKER d Households Having S id % Canned Sardines Within js J ‘ 3 2 ; é i ° . d The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type of Sardines Domestic 43.0 33.8 43.1 ho 6b heh bh b1.9 50.0 52.2 35.8 California 6.0 4.0 §=—- 8.6 7.5 Tel noel: CHS bal GO) HS Maine 25.42 17.6 22. 25.6 25:8. 25-4) (26.9) 215) 3353), (Si keoss| Don't Know 11.8 12.2 12.1 7.0) 2269) 409) 1.9! 15.5) 19.8 22a! Imported 31.0 2Hl3 2607) 3505), 93265) S16) 133.00) S356n 26.5 une eos sO) Don't Know 26.0 W169 30.2 he 21.1 26.0 22.5 2.5 23.5 25.6 3.6 Weighted Base: (139) 2/(7h) (226) (174) (200) (178) (161) (158) (102) X92) (139) 1/ Relatively unstable due to the small number of cases. 186 NATIONAL CANNED FISH AND SHELLFISH STUDY Section E Question What. Influences Your Choice When You Buy The Sardines You Usually Purchase? Households Having Served Sardines Within The Last_12 Months Reasons Type QO Sauce, Oil, Packing Price, Economical, Sles Habit Taste, Qior, Flavor Prefer Imported Type Small Size Can Family Qr Personal Preference Prefer Qne Brand Prefer Haine Sardines Large Size Can 411 Qhers Don't Know Inted Base: Total 9 100.0 8.3 O02 3.4 1.4 7.0 6.4 (139k) North- east 2 79 100.0 (337) Note: Some respondents cave more than one reason. What Influences Your Choice REGIONS North Central 100.0 (412) When You Buy The Sardines You Usually Purchase? Households Having Served Total Sardines Within The 3 Last 12 Months 100.0 Reasons Type Of Sauce, O11, Packing 22.0 Price, Economical, Sales 17h Habit Lhe Taste, Odor, Flavor 12.6 Prefer Imported Type 9.8 Small Size Can 907 Pamily Or Personal Preference 8.3 Prefer One Brand 602 Prefer Maine Sardines 3.4 Large Size Can 1.) All Others 720 Don't ‘snow 8.) Weichted Base: (139h) Megalo~ politan Over 2m, 000 100.0 22.0 1700 1304 15.h 134 602 369 709 1.6 0.3 1.1 8.8 (305 ) Note: Some respondents gave more than one reason. South aoa (4.63) Col TY SSSLoZE, Metro Central 50, 000~ 500, 000 100.0 2302 18.2 702 alal-¥3 13.3 1207 15.5 505 8.3 0.6 heb 702 (181) 187 Suburban Metro 100.0 23.3 1505 1y07 1307 12.6 11.8 702 8.3 305 4.0 705 Sol (373) Non- Metro 2,500- 50, 000 100.0 2062 18.6 1323 609 503 hel 96 48 367 0.5 8.5 96 (188 ) Non- Metro Rural Farm 100.0 23,0 2509 1903 1526 367 8.1 heh 0.7 320 15 202 8.1 (135) Section E Question NATIONAL CANNED FISH AND SHELLFISH STUDY What Influences Your Choice When You Buy The Sardines You Usually Purchase? INCOME eee ce mea fee uy ag) ee eel | eee Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Type of Sauce, Oil, Packing 22.0 1.3 2006 16.9 2509 2601 21.0 21.2 21.7 Price, Economical, Sales 17h 2703 184 19.8 1722 17.8 1509 1301 722 Habit Wek 19.5 2h ol 1261 160 116 1305 12.1 5.8 Taste, Odor, Flavor 12.6 18.2 156 15.0 909 10.5 1301 Uje1 702 Prefer Imparted Type 98 100 4.3 702 5.8 10.1 Uy67 Uyel 174 Small Size Jan 907 2.6 8.5 907 909 12.3 79 12.1 11.6 Family Or Personal Preference 8.3 605 78 13.0 606 10.1 603 601 722 Prefer One Brand 602 309 43 503 707 609 Tol Tee) 58 Prefer Maine Sardines 3eh 562 - he3 303 33 4.0 - 8.7 Large Size Can leh - - 005 1.8 205 1.2 TOM eS All Others 7.0 6.5 he3 603 he7 8.0 709 Hel =11.6 Don't Know Boh 502 12.8 1001 8.4 5.8 Tel Fel 11.6 Weighted Base: (1394) 1/(77) = (as) (7) (273) (276) (252) /(99) (69) 1/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one reason, What Influences Your Choice When You Buy The Sardines You Usually Purchase? NUMBER _OF PERSONS IN HOUSEHOLD Six or Total. One Two Three Four Five More Households Having Served Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Type Of sauce, Oil, Packing 22.0 1305 200 26eh4 2208 23.8 1902 Price, Economical, Sales 17h 2he3 Wy.9 16.1 15.5 2002 2006 Habit Lhel 1.9 yok 12.5 15.8 1367 1509 Taste, Odor, Flavor 12.6 20.3 13.0 12.2 13el 8.9 11.7 Prefer Imported Type 968 1305 706 11.6 106) 11.3 705 Small Size can 9e7 bel 12.5 12.2 8.5 6.0 705 Family Or Personal Preference 83 hel 706 Tol 1207 Tel 79 Prefer (ne Brand 602 Sel Soh Teh heb 620 729 Prefer Maine Sardines 3h Sel 562 109 309 1.8 203 Large Size Can lek - lel 1.0 15 12 303 AN Others 720 2e7 9.0 bey 9e7 6.0 3e7 Don't Know Belk Sek 10.6 6.8 Te7 1007 720 Weighted Base: (39h) 1/(7h) (368) (312) (259) (168) (20) 1/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one reason. 188 Ssetion 5 Question What Influences Your Choice NATIONAL CANNED MISH AND SHELLFISH STUDY When You Buy The Sardines You Usually Purchase? Households Having Served Sardines Within The Last 12 Months Reasons Type Of Sauce, Oil, Packing Price, Economical, Sales Habit Taste, Odor, Flavor Prefer Impoyted Type Small size Can Family Or Personal Preference Prefer Me Brand Prefer Maine Sardines Large Size Can All Others Don't Know Weighted Base: 1/ Note: Total 100.0 22.0 17-4 Uy.h 12.6 9.8 97 8.3 602 30h 1.4 720 8h (139) Relatively unstable due to the small number of cases. Some respondents gave more than one reason. Percentages for 36 cases representing "Other Denominations" not shown. What influences Your Choice RELIGION OF FAMILY Catholic 100.0 21.0 17.8 10.8 16.6 12.3 10.8 705 720 hel 2h To2 607 (115) Protestant Jewish When You Buy The Sardines You Usually Purchase? Households Having Served Sardines Within The Last 12 Months Reasons Type Of Sauce, O11, Packing Price, Economical, Sales Habit Taste, Odor, Flavor Prefer Imported Type Small Size Can Family Or Personal Preference Prefer Me Hrand Prefer Maine Sardines Large Size Can 411 Others Don't Know Weighted Base: Total 100.0 22.0 17.4 14.) 12.6 98 97 8.3 602 3h leh 70 8h (139h) Notez Some respondents gave more than one reason, 189 100.0 100.0 22.6 1902 17.6 13.5 16.4 3.8 10.5 173 81 21.2 elt 3.8 903 - 508 508 3.0 19 1.0 - bel 25.0 88 906 (891) Y/ (52) RACE OF HOMEMAKER White Non-White mos wr ee 100.0 100.0 22.09 1704 15.5 26.5 1307 17.8 12.5 13.0 11.0 305 100) bel 8.3 8.3 6.6 309 3h 305 1.3 202 ToT 305 78 11.3 (116) (230) Section E Question NATIONAL CANNEDFISH AND SHELLFISH STUDY What Influences Your Choice When You Buy The Sardines You Usually Purchase? Households Having Served Sardines Within The Last 12 Months Reasons Type Of Sauce, Oil, Packing Price, Economical, Sales Habit Taste, Odor, Flaver Prefer Imported Type Small Size Can Family Or Personal Preference Prefer One Brand Prefer Maine Sardines Large Size Can All Others Don't Know Weighted Base: Note: Total 100.0 22.0 17k Welk 12.6 9.8 9o7 863 602 30h 1.4 7.0 8h (139k) Some respondents gave more than one reason. 100 .0 2169 19. 12.2 1lel Fol 1004 509 506 208 2.8 Go 803 (288 EMPLOYMENT OF HOMEMAKER ee ——— Full-Time ) Percentages for 28 cases representing Unreported Unemployment" not showne Households Having Served Sardines Within The Last 12 Months Reasons Type Of Sauce, Oi1,Packing Price, Economical, Sales Habit Taste, Odor, Flavor Prefer Imported Type Small Size Can Family Or Personal Preference Prefer One Brand Prefer Maine Sardines Large Size Can All Others Don't Know Weighted Base: Note: What Influences Your Choice Part-Time When You Buy The Sardines You Usually Purchase? Total 100.0 22.0 17.4 hel 1226 9.8 9o7 8.3 602 30h Leh 7.0 8.) 15-2 100.0 20.3 14.9 3328 207 lel hel 14.9 Leb 207 905 (39h) 2474) AGE 25-29 a 100.0 12.9 19.0 16.4 1308 11.2 78 11.2 6.0 009 3 6.9 ho3 30-3 = 100.0 1905 12.6 10.3 11.5 12.6 10.3 98 92 609 1.2 8.0 1009 OF 35-39 o-k 145-9 i HOMEMAKER 55-59 100.0 100.0 100.0 2305 26.0 1.5 11.0 9.0 9.0 7.0 505 2.0 1.5 5.5 ned 21.9 16.9 16.3 124 11.2 8 oh Bel 709 309 006 602 763 2326 19.3 1204 13.0 10.6 12.4 909 520 307 205 6.8 6.8 100.0 2hel 19.2% Tel 16.3 78 12.8 8.5 he3 520 1h Se7 1006 (112) 50=5), 100.0 26.6 139 12.7 139 8.2 905 603 heb 322 205 12.0 7.0 Not 100.0 26.5 2006 1207 86 10.8 1207 hed 209 209 1.0 509 309 ui 4.3 10.9 (116) (17h) (200) (278) (261) (258) (102)2/(92) Some respondents gave more than one reason. 1/ Relatively unstable due to the small number of cases. 190 NATIONAL CANNED FISH AND‘SHELLFISH STUDY Sardines Are Packed In Oil, Mustard snd Tomato Sauces. What Were The Sardines You Usually Serve Packed In? REGIONS North- North Total east Central South West Households Having Served Sardines Within the Last 12 iionths 100.0 100.0 100.0 100.0 100.0 Type Packed In Oil 62.1 30.8 76.6 39.4 78.5 Mustard Sauce 10.8 12.0 13.9 6.2 Tot Tomato Sauce 6.0 6.3 Yash Poo MBA? Other 0.1 0.6 - - - Don't Know 1.0 0.3 2.4 0.2 ileal Weighted Base: (139h) (337) (411) (463) (183) Sardines Are Packed In 0il, Mustard And Tomato Sauces. What Were The Sardines You Usually Serve Packed In? CeletaYeseLecee Megalo- Metro Non= Non= Non= politan Central Metro Metro Metro Over 50,000= Suburban 2,500- Rural Rural Total 500,000 500,000 Metro 50, 000 Faria Non-Farm 2B Z % % p i cA Households Having Served Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 190.0 100.0 Type Packed In oil 82.1 83.6 83.1 81.9 80.5 82.6 80.3 Mustard 10.8 10.8 10.7 10.8 13.5 68 10.6 Tomato Sauce 6.0 4.6 6.2 602 Tes) 6.8 8.2 Other 0.1 0.3 - 0.3 - - - Don't Know 1.0 0.7 - 0.8 1.1 3.8 0.9 Weighted Base: (139)4) (305) (181) = (373) (188) (135) (212) Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Mestion 5a Sardines Are Packed In Oil, Ifustard And Tomato Sauces. What Were The Sardines You Usually Serve Packed In? Households Having Served Sardines Within The Last 12 Months 100.0 190.0 100.0 100.0 Type Packed In oil 82.1. Go. 88.2 83.2 Mustard 10.8 9.2 6.6 9.9 Tomato Sauce 6.0 7.9 Sore 6.9 Other 0.1 - = - Don't Know 1.0 2.6 1.5 - Weighted Bases (zou) 2/77) (aa) (207) 1/ Relatively unstable due to the small number of cases. 81.6 11.0 6.6 OL 0.4 (273) Rs) 4999 6999 Pp 100.0 100.0 1906 7967, Wy.2 12.3 565 5.6 - 0.4 0.7 2.0 (276) Sardines Are Packed In Oil, Mustard ind Tomato Sauces, What Were The Sardines You Usually Serve Packed In? (282) 99) NUMBER OF PERSONS IN HOUSEHOLD Total One Two Three Four Households Having Served Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 Type Packed In oil 82.1 81e1 86.2 79 07 81.2 Mustard Sauce 10.8 elt Toh Uyel 12.9 Tomato Sauce 620 607 5.0 hed Sel Other 0.1 lek - - = Don't Know 1.0 lel) leh 1.3 0.8 Weighted Base: (139h) 1/ (7h) (368) (322) (259) 1 1/ Relatively unstable due to the small number of casese 192 Five and Over 100.0 or More 100.0 Section E Question 5a Households Having Served Sardines Within The Last 12 Months Don't Knew Weighted Base: 82.1 10.8 6.0 Ol 1.0 (139k) / Relatively unstable due to the small number of cases. NATIONAL CANNED FISH AND SHELLFISH STUDY Sardines Are Packed In Oil, Mustard And Tomato Sauces. What Were The Sardines Yeu Usually Serve Packed In? RELIGION OF FAMILY Catholic Protestant Jewish % % 3 100.0 100.0 100.0 81.3 8167 96.2 10.) nek 1.9 6.8 59 1.9 0.5 - ea 1.0 1.0 = (415) (891) 1/(52) Note: Percentages for 36 cases representing "Other Denominations" not shown. Households Having Served Sardines Within The Last 12 Mormths Type Packed in oil Mustard Tomato Sauce Other Don't Know Weighted Base: 82,1 10.8 6.0 Ool 1.0 (139) Sardines Are Packed In Oil, Mustard And Tomato Sauces. What Were The Sardines You Usually Serve Packed In? RACE OF HOMEMAKER White NoneWhite $ $ 100.0 100.0 80.2 91.6 n.9 4.9 6.5 3.5 0.2 si 1.2 re (116)) (230) Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5a Sardines Are Packed In Oil, Mustard and Tomato Sauces. What Were The Sardines Ycu Usually Serve Packed In? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Enployed 4 % % i Households Having Served Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 Type Packed In oil 82.1 82.2 81.9 81.7 Mustard 10.8 10.1 ool 3 Tomato Sauce 6.0 73 8.7 Sel Other Ool Ook - Ool Don't Know 1.0 - - 1.5 Weighted Base: (1394) (288) (uy) (937) Note: Percentages for 28 cases representing "Unreported Employment" not shown. Gardines Are Packed In Oil, Mustard and iomato Sauces, What Were The Sardines You Usually Serve Packed In? AGE OF HOMEMAKER otal Seah 25-29 30nd 3503 LOakh USeL9 SOmSL $5.59 6O~bL Over” Households Having Served % % % % % % % % 4 % % Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Packed In oi1 82.1 The3 Thel 82.6 82,0 84.8 86.2 83.2 80.2 83.3 83.2 Mustard 10.8 16e2) 1.7, 10) 2Os6') 03) 659) a0 cS eels OE 8 Tomato Sauce 6.0 Gal ako)4c} 5.8 722 2.8 5.0 Eo Uh) 6.7 Sel Other Ool - - - - - 0.6 - - lel - Don't Know 1.0 ALA) OPES OLS) - alent) alse} - 1.0 303 202 Weighted Base: (1394) 2/(74) (226) (474) (200) (178) (262) (158) (202) 2/(92) (239) 1/ Relatively unstable due to the small number of cases. 19h Section E Question Sb NATIONAL CANNED FISH AND SHELLFISH STUDY Whet Type Of Oil Are The Sardines You Serve Usually Packed In? Households Having Served Sardines Canned In Oil Type Of Oil Wei< Soy .ean Oil Olive Oil Peanut Or Cotton Seed Oil Fish Oil Or Natural Style Don't Know nted =ase: North- Total east _ mers A 10U.0 100.0 31.4 23.8 25.1 34.8 12.0 11.0 6.2 ri) 0.7 O.4 2.6 21.2 (1130) (269) REGIONS Worth Central South. West ot (7 E) (31h) What Type Of Oil Are Ths Sardines You Serve Usually Packed In? Megalo— politan Over Total 500,000 i ae Households Having Served Sardines Canned In Oil 100.0 100.0 Type Of O41 Soybean 0i1 31e4 29h Olive Oil 251 32.6 Peanut Or Cotton Seed Oil 12.0 11.5 Fish 0il Or Natural Style 652 4.6 Other Oi1 0.7 0.8 Don't Know 2he6 = Aol Weighted Base: (1130) (255) Metro Central 50,000= 500, 000 i ae 100.C 1905 28.9 14.8 607 1.3 28.8 (17) 195 CoreTAvaao: Suburban Metro 100.0 2506 32.0 12.1 607 0.6 23.0 (303) IZE Non- Metro 2,500 50,000 i Sara 100.0 (405) Non= Metro Rural Farm 100.0 U3 oh 8.5 1.3 7 1.9 3002 (109) (12) Non= Metro Rural Non=-Farm 100.0 Section E Question 5b NATIONAL CANNED FISH AND SHELLFISH STUDY What Type Of Oil Are The Sardines You Serve Usually Packed In? BeenmeetCrid'nn ofl 10000 100.0 10000 100.0 100.0 100.0 100.0 10000 100.0 Type Of Oil Seybean 011 31.4 3203 28.1 2902 38.4 Bel 3067 Ayel Web Olive Oil Sel 1269 Fol 25.07 19 2 260 3167 36.1 6.0 Peanut Or Cotton Seed Oil 12.0 12.9 165 152 98 95 98 16.9 l.1 Fish Oil or Natural Style 6.2 1.6 929 hel 702 55 8.8 4.8 1.6 Other Oil O07 - 1.7 006 1.3 Oo 005 - - Don't Know 2h 6 0.3 Bhe7 2502 hel hel 18.5 18el 2007 Weighted Base: (1130) /(60) (420) »~= (168) += (222) += (218) ~— (200) 2/ (€1) 2/62) 1/ Relatively unstable due to the small number of cases. What Type Of Oil Are The Sardines You Serve Usually Packed In? NUMBER OF PERSONS IN HOUSEHOLD Six Total One Two Three Four Five or More es rama Soe t Siar Households Having Served Sardines Canned In Oil 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Oil Soybean oil 31.4 32.8 25.7 31.6 31.0 3306 Ook Olive oil 25-1 31.2 28.5 2he8 29.26 22.1 133 Peanut Or Cotton Seed Oil 12.0 968 12.2 12.4 1.3 10,0 Wek Fish Oil Or Natural Style 6.2 he9 6.0 726 7.0 702 3.0 Other O11 007 - 1.3 0.8 0.9 - - Don't Know 2.6 21.3 26.3 22.8 2002 27.1 28.9 Weighted Base: (1130) 1/(60) (313) (2h) (208) (140) (165) 1/ Relatively unstable due to the small number of cases, 196 Section E Question 5b Households Having Served Sardines Canned In Oil Type Of Oil Soybean Oil Olive Oi1 Peanut Or Cotton Seed Oil Fish Oil Or Natural Style Other Oil Don't Know Weighted Base: 1/ Shown for consistency only. NATIONAL CANNED FISH AND SHELLFISH STUDY What Type Of Oil Are The Sardines You Serve Usually Packed In? RELIGION OF FAMILY Total Catholic Protestant Jewish 3 3 & & 100.0 100.0 100.0 100.0 314 31.2 3320 1302 25.1 31.5 20.1 She7 12.0 10.6 13.2 706 6.2 ToT 565 3.8 O07 - 0.8 1.9 2h 06 19.0 27 ob 18.8 (1130) (335) (716) 1/ (50) Bases too small for reliability. Note: Percentages for 29 cases representing "Other Denominations" not shown. Households Having Served Sardines Canned In Oil Type Of Oil Soybean Oil Olive 011 Peanut Or Cotton Seed oil Fish Oil Or Natural Style Other Oi1 Don't Know Weighted Base: What Type Of Oil Are The Sardines You Serve Usually Packed In? Total White Non-White 4 % % 100.0 10020 100.0 31h 3005 35.6 2501 28.5 906 12.0 11.4 We9 6.2 604 503 007 006 1.0 2.06 22.6 33.6 (1130) (923) (207) 197 Note: Sectio: Question 5 Households Having Served Sardines Canned In Oil Type Of Oil Soybean Oil Olive Oi1 Peanut Or Cotton Seed Oil Fish Oil or Natural Style Other Oil Don' t Know Weighted Base: Total . % Households Having Served Sardines Canned In oil 100.0 Type Of Oil Soybean O11 31h Olive Oil 25el Peanut Or Cotton Seed Oil 12.0 Fish Oil O Natural Style 6.2 Other Oi1 0.7 Don! t Know 2h..6 Weighted Base: RATIONAL CANNED FISH AND SHELLFISH STUDY What Type Of Oil Are The Sardines You Serve Usually Packed In? EMPLOYMENT OF HOMEMAKER Full-Time Part-Time Not Employed 4 4 % 100.0 100.0 100.0 25.8 3704 32.0 29.6 23.5 23.9 16.7 18.3 98 Tel 2.6 64 = = 1.0 20.8 18.2 2669 ( 236) (113 ) (756) Percentages for 25 cases representing "Unreported Employment" not shown, What Type of Oil Are The Sardines 15-2) a 100.0 40.0 1207 9el 505 32.7 AGE 25029 4 100.0 1.0 18.0 (u9)21/(55) 1/(86) -3h 2207 (142) OF 35239 g 100.0 40.1 20 abil 6.2 1.2 21.0 (159) 1/ Relatively unstable due to the small number of cases. 198 You Serve Usually Packed In? HOMEMAKER 60-6); & 100.0 19.7 2367 15.8 1.3 207 36.8 WoW L549 50-54 55-59 % é 73 4 100.0 100.0 100.0 100.0 26.5 2h.8 3023 3303 2302 26.3 =3hel 2702 WS 16.3 10.6 1.1 99 Tel 3.0 367 0.6 - - 1.2 2522 892525 Ss 2220 2305 (152) (138) + (129) 2/81) 2/(75) 5 and Over & 100.0 2605 2723 (24) Section 3 Question 5c¢ WATIONAL CANNED FISH AND SHELLFISH STUDY When You Serve Canned Sardines What Do You Do With The Oil They Are Packed in? Households Having Served Sardines Canned fo Oil _ How Oil Is Used Always Pour Off Always Use With Sardines Depends On How Served Yeichted Base: (1130) North- east _ 160.0 w When You Serve Canned Sardines REGIONS North Central 55.7 3.1 10.2 (314) What Do You Do With The Oil They Are Packed In? Totai Households Having Served Sardines Canned In Oil 100.0 How Oil Is Used Always Pour off 52.0 Always Use With Sardines 3604 Depends On How Served 11.6 Weighted Bases (1130) Over 50, 000= CelcteYausaleces: Megalo- Metro politan Central Suburban 500,000 500,000 Metro Se al OG ae 100.0 109.0 L9 oh hh 02 36.5 41.5 Uy 01 14.3 (255) (147) 199 100.0 (303) on= i) South West 100.0 100.0 (405) Non= Metro Metro 2,500- Rural 50, 000 Farm 100.0 100.0 612 5302 2909 39 5 8.9 73 (us) (209) (12) lon= Metro Rural Non=Farm 100.0 (167) Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5c When You Serve Canned Sardines What Do You Do With The Oil They Are Packed In? INCOME Under $1000- $2000= $3000- #4000- 000— 000- $10,000 Total $1000 1999 2999 3999 4999 6999 9999 and Over ro 2 p i % pe 4 % % Households Having Served Sardines Canned In Oil 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 How Oil Is Used Always Pour Off 52.0 2652) Oss SSG 52.9 56.7 56.0 61.7 75-9 Always Use With Sardines 36.4 60.7 49.2 6.4 32.6 32.6 3h.0 2.0 15.5 Depends On How Served 11.6 13.1 12.5 7.8 14.5 10.7 10.0 17.3 8.6 Weighted Base: (1130) 1/(60) (120) (168) (222) (218) (200) 1/(81) 1/(61) 1/ Relatively unstable due to the small number of cases. When You Serve Canned Sardines What Do You Do With The Oil They Are Packed In? NUMBER OF PERSONS IN HOUSEHOLD Six Total One Two Three Four Five a@ More a2 FA te Households Having Served Sardines Canned In Oil 100.0 100.0 100.0 100.0 100.0 100.0 100.0 How Oil Is Used Always Pour Off 52.0 11.7 55 ek 58 el 5h.8 46.4 41.1 Always Use With Sardines 360k 50.0 32.0 3009 3h.6 Ub.3 43.6 Depends On How Served n.6 8.3 12.6 10.7 10.6 93 15.3 Weighted Base: (1130) 1/ (60) (313) (2hh) (208) (140) (165) 1/ Relatively unstable due to the small number of cases. 200 Section E Question 5c Households Having Served Sardines Canned In Oil How Oil Is Used Always Pour Off Always Use With Sardines Depends On How Served Weighted Base: Note: Households Having Served Sardines Canned In Oil How Oil Is Used Always Pour Off Always Use With Sardines Depends On How Served Weighted Base: 1/ Shown for consistency only. 52.0 36.4 11.6 (11.30) 201 NATIONAL CANNED FISH AND SHELLFISH STUDY When You Serve Canned Sardines What Do You Do With The Oil They Are Packed In? RELIGION OF FAMILY Catholic 53.0 38.0 90 (335) small for reliability. Percentages for 29 cases representing "Other Denominations" not shown. When You Serve Canned. Sardines What Do You Do With The Oil They Are Packed In? Protestant % 100.0 52.9 3.6 12.5 (716) RACE OF HOMEMAKER White Non-White }0 elt Uh.7 14.9 1/ (50) Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5c When You Serve Canned Sardines What Do You Do With The Oil They Are Packed In? Total g Households Having Served Sardines Canned In Oil 100.0 Always Pour Off 52.0 Always Use With Sardines 36.4 Depends On How Served 1.6 Weighted Base: (1130) Nete: Percentages for 25 cases representing "Unreported EMPLOYMENT OF HOMEMAKER Full-Time Part-Time % % 100 20 100.0 53.8 51 03 35.2 3722 11.0 1.5 (236) (113) Employment" not shown. When You Serve Canned Sardines What Do You Do With The Oil They Are Packed In? AGE Total 15-2 25-29 Households Having Served a & Sardines Canned In Oil || 100.0 100.0 100.0 How Oil Is Used Always Pour Off 52.0 43.6 57.0 Always Use With Sardines 36.4 5.5 3307 Depends On How Served 1.6 10.9 903 Weighted Base: (1230)1{55) 1/(86) 30-3) % 100.0 48.2 39.20 12.8 (142) OF 35-39 % 100.0 Shel 3203 13.3 (159) 1/ Relatively unstable due to the small number of cases. HOMEMAKER Womb 5-09 50-5) 55-59 60-6) 1307 8.0 2/(81) 1/(75) Section = Question 6a NATIONAL CANNED FISH AND SHELLFISH STUDY In Wnich Of The Following Ways Do You Usually Serve Canned Sardines ? Households Having Ser:ed Sardines Within The Last 12 Nonths Ways Served On Crackers On Sandwiches As Part Of Main Meal In Salads Plain 4s In Can All Other Weiohted Lase: Wote: Some respondents served sardines in more than one way. North- North Total cast _ Central South Vest: 100.0 100.0 100.6 100.0 100.9 65.3 48.3 o1.6 00.8 05.7 hhc Blot hess 32.0 59.1 22.5 16.5 2.4 25.2 Peoak 13.3 24.6 9.5 11.3 o.1 4.5 4.8 Tok 252 3.9 353) 1.8 259 Ley Boe) (139) (337) (4.211) (1163) (183) In Which Of The Following Ways Do You Usvally Serve Canned Sardines? Chis YSU 228: Megalo= Metro Non= Non= Non= politan Central vetro Metro Metro Over 50, 000~ Suburban 2,500= Rural Rural Total 200, 000 20, 000 Metro 2, 000 Farm Non-Farm Households Having Served Sardines Within The Last 12 Months 100,0 100.0 100.0 100.0 100.0 100.0 100.0 Ways Served Cn Crackers 653 5707 73.00 620), 7001 6607 7002 On Sandwiches Uy.6 oe Slel 48 oy 28.3 Bed 3720 As Part Of Main Meal 22.5 1707 1901 2262 2001 3.9 27 0h; In Salads 133 28 02 Bel 11.9 Tol 700 ToT Plain As Im Can eS 69 309 he9 3.8 203 209 All Other 303 303 Bel 20h 605 2.3 20h Weighted Base: (139h) (305 ) (181) (373) (188) = (135) (212) Note: Some respondents served sardines in more than one way. 203 Section E Question 6a Households Having Served Sardines Within The Last 12 Months Ways Served On Crackers On Sandwiches As Part Of Main Meal In Salads Plain 4s In Can 411 Other Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY In Which Of The Following Ways Do You Usually Serve Canned Sardines? 1/ Relatively unstable due to the small number of cases. Note: Some respondents served sardines in more than one way. Households Having Served Sardines Within The Last 12 Months Ways Served On Crackers On Sandwiches As Part Of Main Meal In Salads Plain As In Can All Otner Weighted Base: INCOME Under S1000- $2000- $3000- $]000- $5000- $7000- $10,000 Total $1000 1999 2999 3999 999 6999 9999 and Over ay Se Sosy arma Some ot Se ay Sr 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 653 60.5 6909 6902 6209 = 6002 6542 = 6707 76.8 Lh.6 0.8 3765 43.3 448.2 43.8 516 394 3707 22.5 28.9 2709 2604) 19051 125257 1966 Tod 17-4 1323 13.2 868 U3e e379 ee cone ast: 4.3 4.5 53 367 5.5 Sel 5.5 2.0 Tel 1.4 3.3 - 307 2.0 Der 2.9 Leu Sel 702 (1394) 2/(77) (ab) » (207) (273) (276) (252) 2/99) Y/ (69) In Which Of The Following Ways Do You Usually Serve unnedl Sardines? NUMBER OF PERSONS IN HOUSEHOLD Six 100.0 65.3 hh.6 22.5 13.3 4.5 3.3 (139h) 56.8 5247 18.9 20.3 56h 1.3 l/ (7) 1 ( 00.0 66.9 42.9 19.6 13.2 6.3 2.2 368) 1/ Relatively unstable due to the small number of eases. Note: Some respondents served sardines in more than one way. 20h, (311) Four PR 100.0 64.2 50.2 18.7 13.2 7 3.1 (259) Five 100.0 61.6 38.4 26.8 12.8 6.1 4.3 (168) Ssction E Question 6a Households Having Served Sardines Within The Last 12 Months Ways Served On Crackers On Sandwiches As Part Of Main Meal In Salads Plain As In Can All Other Weighted Base: © Ihe Note: NATIONAL CANNED FISH AND SHELLFISH STUDY In Which Of The Following Ways Do You Usually Serve Canned Sardines? Total 100.0 6503 lh.6 2205 13.63 hed 323 (1394) Catholic 100.0 5103 55eh hed 1707 503 3el (15 ) Relatively unstable due to the small number of cases. Some respondents served sardines in more than one way. RELIGION OF FAMILY Protestant 100.0 7208 3902 2161 Fol hel 301 (891) Percentages for 36 cases representing "Other Denominations" not shown. Households Having Served Sardines Within The Last 12 Months Ways Served Qn Crackers On Sandwiches As Part of Main Meal In Salads Plain As In Can All Other Weighted Base: In Which Of The Following Ways Do You Usually Serve Canned Sardines? Total 100.0 6503 bh.6 22.5 13.3 bed 303 (139) Note: Some respondents served sardines in more than one way. 205 Jewish 100.9 42.3 50.0 23.1 4602 58 3.8 (52) RACE OF HOMEMAKER a 100,90 630k, h702 22.5 13.6 hol Beh (116)) Non=White 100.0 The9 3107 22.0 11.9 503 2.6 (230) Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 6a In Which Of The Following Ways Do You Usually Serve Canned Sardines? EMPLOYMENT OF HOMEMAKER Total Full-Time Part=Time Not Enplo Households Having Served % 4 5 4 4 Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 Kays Served On Crackers 63 6702 TS ol 62.9 On Sendwiches bh. 48.1 38.) bho As Part Of Main Meal 22.5 17.8 22.5 2405 In Salads 13.3 15.3 12.3 13.0 Plain As In Can 45 he2 3.6 4.9 All Other 363 he2 ley 361 Weighted Base: (1394) (288) (141) (937) Note: Some respondents served sardines in more than one way. Percentages for 28 cases representing "Unreported Employment" not shown. In Which Of The Following Ways Do You Usually Serve Canned Sardines? AGE OF HOMEMAKER — Households Having Served a eet ee oe oe ee ee ee ee ee SER ESE Gig 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Ways Served On Crackers 6503 7300 6920 7002 6309 6702 64.6 6266 6204 57.8 6240 On Sandwiches Ube 3605 3-2 heh bro 508 h7oS ySo2 206 38.9 6.0 As Part Of Main Meal 22.5 23.0 19,0 1700 2503 22.0 2he2 2103 2707 hel 2206 In Salads 1303 13965)))) 826) 12630 2269 a) 99 a2 eN 7 CULO mente Plain As In €an heS 668) 069) 385% 41206 Se SON See Seo ela All Other 303 hel 562 boi 306 3el 1.2 0.6 heO 303 105 Weighted Base: (1394) 2/(74) (416) (174) (200) (178) (161) (158) (102) 1/ (92) (139) 1/ Relatively unstable due to the small number of cases. Note: Some respondents served sardines in more than one way. 206 Section E Question 6b NATIONAL CANNED FISH AND SHELLFISH STUDY In Which Of The Follewing Ways Did You Serve Canned Sardines Most Frequently? REGIONS North North Total east Central South West % Heuseholds Having Sarved Canned Sardines Within The Last 12 Months 100.0 100.0 100.0 40020 100.0 Ways Served Most Frequently On Crackers i709 3123 41.5 66.2 48.0 Sandwiches 2601 38.6 29el 10.6 3he3 Part Of Main Dish 1302 1006 16.1 14.0 Fol Salads 6.0 13-1 307 6 107 Plain 303 he0 5eT 007 209 Other 126 1e2 1.7 lel 209 Don't Know 109 1.2 202 205 lel Weighted Base: (1394) (337) = (4.1) (463) (183) In Which Of The Following Ways Did You Serve Canned Sardines Most Frequently? COSTS Sie Zs Megalo- Metro Non= Non= Non= politan Central Metro Metro Metro Over 50,000- Suburban 2,500= Rural Rural Total 500,0u0 500,000 Metro 50, 000 Farm Non=Farm Households Having Served Canned Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 1000 100-0 100.0 Ways Served Most Frequently On Crackers 47.9 37.3 53 6h 4502 5867 50.9 52.0 Sandwiches 26.1 3520 28.2 28.8 17.5 16.9 19.5 Fart Of Main Dish 13.2 703 98 1326 11.3 2e6 1865 Salads 6.0 13.0 1.7 609 203 203 305 Plain 3.3 567 1.7 3.3 3h 1.5 2.0 Other 1.6 1.0 1.7 1.1 hed 1.5 1.0 Don't Know 1.9 0.7 3.5 lel 2.3 2.3 365 Weighted Base: (139h) (305) (181) (373) (188) (135) = (212) 207 Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 6b In Which Of The Following Ways Did You Serve Camed Sardines Most Frequently? INCOME Under 00= O= ? Total $1000 1999 2999 3999 4999 6999 9999 and Over e % % 2 % % i z Be Households Having Served Canned Sardines Within . The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100-0 Ways Served Most Frequently On Crackers U7e9 903 Shel 51e3 7e3 yeh 4209 79 7003 Sandwiches 2601 2020 173 1928 3007 2509 3he0 3002 1526 Part Of Main Dish 13 2 18 67 1703 16.2 1201 1609 1005 be2 1.6 Salads 620 8.0 3.0 706 ed 709 6el 603 126 Plain 363 2e7 320 3el 328 eS 126 5 e2 106 Other 126 - 3.0 005 Ook 0.8 200 S02 602 Dontt Know 19 1.3 203 1.5 0.8 206 209 1.0 3el Weighted Base: (1394) 2/(77) (ed) (205) (27h) «= (276) (2) I/(99) ~—-Y/ (69) i/Roelatively unstable due to the small number of caseSe In Which Of The Following Ways Did You Serve Canned Sardines Most Frequently? NUMSER OF PERSONS IN HOUSEHOLD Six Total One Two Three Four Five or More Be ae a, ee raha % Households Having Served Canned Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Ways Served Most Frequently On Crackers 47.9 48.5 49.0 48.1 45.9 45.5 49.2 Sandwiches 26.1 27.8 25.4 2he7 32.5 22.4 2367 Part Of Main Dish 13.2 720 n.4 14.1 10.4 16.7 17.9 Salads 6.0 12.5 7.0 5eT 4.8 5.8 hel Plain 3.3 2.8 he? 1.7 2.8 5.8 re, Other 1.6 - 1.1 3.0 1.6 1.9 1.0 Don't Know 1.9 1.4 1.4 267 2.0 1.9 1.9 Weighted Base: (139k) 1/ (7h) (368) (312) (259) (168) (214) 1/ Relatively unstable due to the small number of cases. 208 Section E Question 6b Households Having Served Canned Sardines Within The Last 12 Months Ways Served Mast Frequently On Crackers Sandwiches Part of Main Dish Salads Plain Other Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY In Which of The Following Ways Did You Serve Canned Sardines Most Frequently? 1.9 (239h) RELIGION OF FAMILY 1/ Relatively unstable due to the small number of cases. Note: Percentages for 36 cases representing "Other Denominations" not shown, Househoids Having Served Canned Sardines Within The Last 12 Months Ways Served Most Frequently On Crackers Sandwiches Part Of liain Dish Salads Plain Other Don't Know Weighted Base: in “nich of the Following Ways Did You Serve Canned Sardines Most Frequently? U7: 26.1 13.2 6.0 303 1.6 1.9 (139k) 209 Catholic Protestant Jewish z 3 % 100.0 100.0 100.0 31.6 56.6 2301 37. 20.8 26.09 16.6 11.9 9.6 8.3 307 30.8 3.9 3.0 3.8 0.7 1.9 1.9 1.5 21 329 (a5) (891) 1/ (52) RACE OF HOMEMAKER White Non-White % % 100.0 100.0 bh 63 65.8 28.6 13.1 13.7 10.8 6.2 5.0 3.5 202 alot alas) 2.0 1.8 (116) (230) Section E Question 6b Households Having Served Canned Sardines Within The Last 12 Months Ways Served Most Frequently On Crackers Sandwiches Part Of Main Dish Salads Plain Other Don't Know Weighted Base: : Note: Households Having Served Canned Sardines Within The Last 12 Months Ways Served Most Frequently On Crackers Sandwiches Part Of Main Dish Salads Plain Other Don't Know Weighted Base: 1/ Relatively unstable due to the small number of cases. NATIONAL CANNED FISH AND SHELLFISH STU DY In Which Of ‘the Following Ways Did You Serve Canned Sardines Most Freauently Total oa 100.0 4709 2661 13.2 6.0 (139) In Which of The Following Ways Did You Serve Canned Sardines Most Frequently? & % % 100.0 100.0 100.0 7.9 62.1 Sue 6.1 6.8 254 1S PoiASeS yNSes 6.0 6.8 qe 343) 1/1628 1.6 4.0 - 1.9 - - (39) 2/(7h) (416) hel 1.8 (17h) 210 Percentages for 28 cases representing "Unreported Employment" not shown. EMPLOYMENT OF HOMEMAKER Full-+ime Part-Time Not Employed % % % 100.0 100.0 100.0 46.5 &.2 46.2 31.8 18.0 2542 9.3 1h.3 14.6 6.8 3.8 63 al 1.5 4.0 1.) - 1.9 2.1 2.2 1.8 (288 ) (1u) (937) AGE OF HOMEMAKER 65 and % % % 3 % 3 % 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Whe) Wet = Westy LB 0) LS ee eles Grimes) 30.0) 3210, 729/17) eBlai7iit allele. ONC eG, aren Ey aleide Sabie Sales hess hog) Sol Tea 562 8.0 don 6.8 8.2 1.6 hel 3.2 3.3 6.1 3 ol 6.7 eal 0.6 0.6 0.7 2.0 203 O07 2.1 4.6 3.2 - 4.0 alail, 0.8 (200) (178) (261) (288) (102) 292) (2389) Section E Question 7 NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Usually Look Or Ask For A Particular Brand When You Buy Canned Sardines? REGIONS North- North Total east Central South West Households Having Served Canned Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 look For A Particular 34.9 46.1 31.7 2704 393 Brand Do Not Look For & i Particular Brand 65.1 539 68.3 72.6 60.7 Weighted Base: (139) (337) (41) (463) (183 ) Do You Usually Look or Ask For A Particular Brand When You Buy Canned Sardines? Cola T ax SeTeaRE Megalo- Metro Non- Non= Non= politan Central Metro Metro Metro Over 50,000- Suburban 2,500= Rural Rural Total 200,000 500,000 Metro 50,000 Farm Non-Farm - P Z Pp 4 % % Households Having Served Canned Sardines Within The Last 109.0 100.0 100.0 100.0 100.0 100.0 100.0 12 Months Look For A Particular Brand 3h.9 41.5 379 4307 28.5 23.4 19.4 Do Not Look For A Particular Brand 651 58.5 62.1 5603 71.5 766 80.6 Weighted Base: (139h) (305) (181) (373) (188) (135) = (212) 211 Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 7 Do You Usually Look or Ask For A Particular Brand When You Buy Canned Sardines? INCOME Under 1000= 000= $3000- 000— 000= 000= 0,000 Total $1000 1999 2999 3999 4999 6999 9999 and Over rs Rp Rp Pp % % 4 4 Households Having Served Canned Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Look For A Particular Brand 3.9 28.2 2.0 32.1 2702 37.8 42.0 9.5 43.3 Do Not Look For A Particular Brand 65.1 71.8 76.0 67.9 72.8 62.2 58.0 50.5 56.7 Weighted Base: (1394) 2/ (77) (aba) (206) (27h) (276) =~ (258) 1/(99 -Y/ (69) 1/ Relatively unstable dus to the small number of cases. Do You Usually Look Or Ask For A Particular Brand When You Buy Canned Sardines? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More nea Tey Households Having Served Canned Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Look For A Particular Brand 34.9 3705 35.1 36.1 39.8 29.0 29.9 Do Not Look For A Particular Brand 65.1 62.5 649 6309 60.2 71.0 70.1 Weighted Base: (139) 1/(7h) (368) (311) (259) (168) (21) 1/ Relatively unstable due to the small number of cases» 212 Section E NATIONAL CANNED FISH AND SHELLFISH STUDY Question 7 Do You Usually Look Or Ask For A Particular Brand When You Buy Canned Sardines? RELIGION OF FAMILY Total Catholic Protestant Jewish Households Having Served 5 4 % Z 4 Canned Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 Look For A Particular Brand 31.9 W165 30.5 67.4 Do Not Look For A Particular Brand 651 58.5 69.5 32.6 Weighted Base: (1394) (445) (892) Y/ (52) 1/ Relatively unstable due to the small number of cases. Note: Percentages for 36 cases representing "Other Denominations" not shown. Do You Usually Look Or Ask For A Particular Brand When You Buy Canned Sardines? RACE OF HOMEMAKER Total White Non-White Households Having Served % % Canned Sardines Within The Last 12 Months 100.0 100.0 100.0 Look For A Particular Brand 3h.9 36.9 2hel Do Not Look For A Particular Brand 65.1 6361 15 06 Weighted Bases (139k) (116) (230) 213 Section E Question 7 NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Usually Look Or Ask For A Particular Brand When You Buy Canned Sardinss? Households Having Served fanned Sardines Within The Last 12 Months Look For A Particular Brand Do Not Look For A Particular Brand Weighted Bases Total 100,0 3he9 65e1 (139) EMPLOYMENT OF HOMEMAKER Full-Time Part-Time Not Employed 100.0 100.0 100.0 3809 3he1 3304 6lel 65.9 66.6 (288) (1) (937) Note: Percentages for 28 cases representing "Unreported Employment" not shown. Do You Usually Look Or Ask For A fartacular Brand Total Households Having Served @ Canned Sardines Within The Last 12 Months 10020 Look for a Particular Brand 3hed Do Not Look for a Particular Brand 65.1 Weighted Baset (139) 1/ Relatively unstable due to the small number of cases. 15-2), 100.0 20.0 80.0 1/ (7) When You Buy Canned Sardines? OF HOMEMAKER 65 an 25=29 30=34 35-39 hOaly b5S—h9 50=54 55259 60=6 Over ae et ee 20h Seep? SOR oe a Sen ie i 100.9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 W306 31-5 3805 = 3209 = 32024303 3 oly 5604 68.5 6105 67.1 6708 56.7 63.6 (126) (174) (200) (178) (261) (158) (102) 1/(92) d 100.0 3602 63.8 (139) Section F Question 1 Use_of Canned Shrimp NATIONAL CANNED FISH AND SHELLFISH STUDY During The Past Four Weeks About How Often Did You Serve Canned Shrimp ? Housholds Having Served Canned Shrimp Within The Last 12 Months Number Of Times Served One Time Two Times Three Times Four Times Five Or More Times Don't Know Did Not Serve Weighted Base: Total 100.0 2604 W.9 509 hel 2.6 006 4505 (664) North= east (195) During The Past Four Weeks REGIONS North-= Central 100.0 006 597 (156) About How Often Did You Serve Canned Shrimp? Megalo- politan COD Total 00,000 Heuseholds Having Served Canned Shrimp Within The Last 12 Months 100.0 100.0 Number Of Times Served One Time 260) 25.00 Two Times W.9 = 21.63 Three Times 509 Tel Four Times h.1 heb Five Or More Times 2.6 lel Den't Know 0.6 Oo7 Did Not Serve 45.5 39.8 Weighted Base: (664) (40) Metro Central 50,000- 00, OOO 500, 100.0 172 1321 3.0 4.0 5.0 5707 (100) 1/ Relatively unstable due to the small number of cases. 215 South 100.0 4205 (135) CAEL AYoRiob eae Non= Metro Suburban 2,500 Metro 50,000 100.0 2502 1502 5e7 he 3 1.4 4h.8 (210) 100.0 1/(79) West 100.0 06 390 (178) Non= Metro Rural 3501 93 13.0 1.9 328 3609 1/(55) V/ Non= Metro Rural Non-Farm 100.0 (80) Section F NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 During The Past Four Weeks About How Often Did You Serve Caned Shrimp? INCOME Total paca i959 2999 © 3999+~«*dwSS9=S«CSDD_ eee iste FT er ne oe a Dare = as 7 eae ae Households Having Served Seer eezetne 10000. 10000 100.0 100.0 100.0 1000 100.0 100.0 100.0 Number Of Times Served Qne Time 26el; 1306 2109 28.8 3203 27el 2208 27 el 2hed Two Times Lhe? 18 02 16.8 11.3 137 Leh 2020 1209 705 Three Times 509 - 602 8.8 302 he? bel 806 905 Four Times hel - 3el 308 20h 309 48 57 705 Five Or More Times 206 - - 2elt 1.6 1.6 hed 209 1.9 Don't Know 0.6 - - - 1.6 - leh - - Did Not Serve 4505 68 02 5000 bed L502 L703 40.0 4208 L901 Weighted Base: (66h) 2422) 1432) 2/ (8h) (125) (132) (1h6) 2/(70) 2/(53) ay Shown for consistency only. Bases too small for reliability. 2/ Relatively unstable due to the small number of cases, During The Past Four ‘/eeks About How Often Did You Serve Canned Shrimp? NUMBER Or PuRSONS IN HOUSEHOLD Six Total One Two Three Four Five or More oy ae 2 3 Households Having Served Canned Shrimp Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Times Served One Time 26.4 2702 23.7 25 26.1 319 29.8 Two Times 11.9 18.2 13.5 Wy.9 16.7 17-4 9 Three Times 569 2s) 6.5 8.2 1.5 11.6 569 Four Times 41 - 3.8 0.7 5.1 os) 8.3 Five Or More Times 2.6 2.3 2.0 203 3.5 1.4 204 Don't Know 0.6 - - 0.7 1.4 1.4 - Did Not Serve 45.5 50.0 50.5 47.8 45.7 29.0 41.7 Weighted Base: (66h) 1/ (uh) (187) (136) (ayo) 2/(72) 2/(85) 1/ Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. 216 Section F Que Stion 1 Households Having Served Canned Shrimp Within The Last 12 Months Number Of Times Served One Time Two Times Three limes Four Times Five Or More limes Don't Know Did Not Serve Weighted Base: 1/ Shown for consistency only. During The Past Four Weeks Total Catholic % % 100.0 100.0 26.44 25.3 1h.9 17.3 569 5.2 hd 3.6 2.6 2.0 0.6 - L5.5 46.6 (66h) (252) Bases too small for reliability. NATIONAL CANNED FISH AND SHELLFISH S(UDY About How Often Did You Serve Canned Shrimp? RELIGION OF FAMILY Protestant a 100.0 26.8 13.2 602 beh 209 0.8 L567 (391) Note: Percentages for 15 cases representing "Other Denominations" not shown, Households Having Served Canned Shrimp Within The Last 12 Months Number Of Times Served One Time Two Times Three Times Four Times Five Or More limes Don't Know Did Not Serve Weighted Base: 1/ Felatively unstable due to the During The Past Four Weeks RACE Total Whatel 2 3 100.0 100.0 26.14 2509 14.9 14.5 59 6.1 4.1 he2 2.6 2.5 0.6 0.5 45.5 46.3 (664) (606) soma11 number of cases. 217 About How Often Did You Serve Camed Shrimp? OF HOMEMAKER Non-White 16.7 16.7 3303 1/ (6) Section F Question 1 Households Having Served Canned Shrimp Within The Last 12 Months Number Of Times Served One Time Two Times Three Times Four limes Five Or More Times Don't Know Did Not Serve Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY During The Past Four Weeks About How Often Did You Serve Canned Shrimp? el 2.6 0.6 5.5 (664) EMPLOYMENT OF HOMEMAKER Full.-!ime Part—Time Not Employed & % % 100.0 100.0 100.0 21.7 26.3 28.0 15.4 19.3 1u,7 506 8.8 5.9 6.3 1.8 3.8 2.8 3.5 2.0 - - 0.9 18 .2 0.3 L.7 (1b) Y/ (57) (47) V/ Relatively unstable due to the small mumber of cases. Note: Percentages for 16 cases representing "Unreported Employment" not shown. Households Having Served Canned Shrimp Within The Last 12 Months "Number Of Times Served One lime Two Times Three limes Four Times Five Or More Times Don! t Know Did Not Serve Waighted Base: 1/ Shown for consistency only. During ‘he Past Four Weeks About How Often Did You Serve Canned Shrimp? 100.0 100.0 100.0 262) ee cO ene: TO) 7 Me2l9) 210.0 569 6.2 10.0 hel et, vlhes) 206 - Lely 0.6 - = 45.5 376) fee (664) 1/(3h) 2/(72) eee Total 15-2 25-29 30-3h 35-39 bO-l Us-49 S0-5h $5459 60-64 soph Leh Bee ok ee A ee Re GN oer AGE OF HOMEMAKER 5 and 3 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 210) = Buse 2367 23.0 276k 28.6 | 23.1 22.4 12.8 18.8 16.3 23.0 14.3 19.0 ToT 8.6 8.3 6.3 - Sys} Nhe) Te it GL 3.7 3.7 5.0 9.8 1.2 4.8 Sel - Pe tin mse) Wass 563) | SS 6 206 = 1.8 - 1.2 - rae - 5 = W3el) 36.3 « 50.0) 3 7e6 sy hire5a) Oss: uSaeCHNmGoeN (11) 2/(80) 2/(80) 2/(63) 2/(8u) 2/(y2) 2/0) 2/(58) Base too small for reliability. 2/ Relatively unstable due to the small number of cases. 218 taf Section Question 2a NATIONAL CANNED FISH AND SHELLFISH STUDY Shelves At Present ? Households Having Served Canned Shrimp Within The Last 12 Months Number Of Cans Qne Can Two Cans Three Cans Four Cans Five Or More Cans Did Not Serve Weighted Base: Households Having Served Canned Shrimp Within Tne Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Did Not Serve Weighted Base: Total 100.0 16.8 14.3 301 1.2 204 6262 (66L:) 100.0 How Mnmy Cans Do You Have On Your REGIONS North- North Total east Central South West p p v) 100.0 100.0 100.0 10000 100.0 16.8 P75 16.5 13.5 18.9 lye3 1609 1361 10.5 15.4 361 3el 1.3 1.5 5 eT 1.2 0.6 206 - 1.7 2h - 207 1.6 5e2 62.2 61.6 4400 7209 5301 (644) (195) (156) (135) (178) How Many Cams De You Have On Your Shelves At Present? CLT YS TaZ8 Metro Nen= Non= Central Metro Metro 50,000- Suburban 2,500- Rural 500,000 Metro 50,000 Farm 100.0 100.0 100.0 100.0 13.1 1767 2607 18.5 8.1 13.6 133 16.7 4.0 5el 1.3 - 2.0 1.0 - ec 1.0 55 - 3.8 71.8 57el 5807 6120 (100) (210) 1/(79) 1/(55) (10) 1/ Relatively unstable due to the emall number of cases, 219 Non— Metro Rural Non-Farm 100.0 11.5 20.5 309 226 1.3 60.2 1/(80) Section F Question 2a Households Having Served Canned Shrimp Within The Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Did Not Serve Weighted Base: 1/ Shown for consistency only. NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Do You Have On Your Shelves At Present? er Total $1000 jAL aR Saath 100.0. 100.0 1608 1508 Uj.3 1005 3el Sn} 12 - 2.4 - 6202 7307 (664) M22) INCOME 1999 2999 100.0 100.0 2000 Leh 303 1604 - be 7607 68 ¥(32) 2/ (8h) 2/ Relatively unstable due to the small number of cases. Households Having Served Canned Shrimp Within The Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Did Not Serve Weighted Base: 1/ Shown for consistency only. 2/ Relatively unstable due to th Total 100.0 16.8 14.3 3.1 1.2 204 62.2 (664) How Many Cans Do You Have 3999 100.0 12.3 1203 205 008 0.8 7103 (125) Base too small for reliability. On, Your Shelves At Present? by 100.0 220 4999 = 100.0 10.3 1305 302 0.8 08 Tle (132) 6999 100.0 18.2 1he7 603 1.4 21 5703 (146) NUMBER OF PERSONS IN HOUSEHOLD Eee Two 100.0 16.5 22.5 3.9 1.1 2.2 53.8 (187) Base too small for reliability. € small number of cases. Three 100.0 Four Five 9999 and Over 100.0 100.0 30h 28.0 23 02 12.0 he 2.0 1.5 600 helt bed 3602 4820 2/(70) + 2/(53) Six 100.0 19.3 3.6 66.3 2/(85) Section F Question 2a Households Having Served Canned Shrimp Within The Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans None Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Do You Have On Your Shelves At Present? Total 100.0 16.8 1h.3 361 1.2 2h) 6202 (66h) RELIGION OF FAMILY Catholic Protestant ae 100.0 100.0 100.0 1h.9 17.8 16.7 1323 14.6 o 205 3.8 - 0.8 1.3 16.7 2el 2e7 - 660) 59.8 66.6 (252) (391) 1/(6) 1/Shown for consistency only. Base too small for reliability. Note:Percentages for 15 cases representing "Other Denominations" not shown. How Many Cans Do You Have On Your Shelves At Present? Total Households Having Served Canned Shrimp Within The Last 12 Months 100.0 Number Of Cans One Can 16.8 Two Cans 14.3 Three Cans 301 Four Cans 1.2 Five or More Cans 204 None 6262 Weighted Base: (664) 1/ Relatively unstable due to the small number of cases. 221 RACE OF HOMEMAKER White 100.0 1726 1502 303 1.2 206 6001 (606) Non-White 100.0 Section F Question 2a Households Having Served Canned Shrimp Within The Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans None Weighted Base: 1/ Relatively unstable due to the small number of cases. NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Do You Have On Your Shelves At Present? Total 100.0 16.8 14.3 301 a2 20h 6202 (6611) EMPLOYMENT ‘OF HOMEMAKER Full-Time Part-Time Not Employed 100.0 100.0 100.0 15.3 15.8 17.6 16.1 15.8 13.9 Sel - 2.3 0.8 - 1h 326 325 1.9 5901 6409 62h (1bh) 1/ (57) (447) Note: Percentages for 16 cases representing "Unreported Employment" not shown. Households Having Served Canned Shrimp Within The Last 12 Months Number Of Cans Qne Can Two Cans Three Cans Four Cans Five Or More Cans None Weighted Base: 1/ Shown for consistency only. How Many Cans Do You Have On Your Shelves At Present? Total 15-2) 100.0 100.0 16.8 509 1h.3 11.7 301 - 1.2 - 20h - 6202 820 AGE 25-29 30-34 35-39 % 100.0 100.0 20.6 16.3 903 15.0 - 205 OOF ee 2.8 307 654 6163 ho=bh U5—L9 5C-54 55=59 100.0 100.0 17.7 10.3 12s) 368 520 502 1e3 502 13 3oht 62.0 62.1 Pp 100.0 100.0 2322 12.8 2302 15a) be9 1003 - 2.6 8.7 58.9 HOMEMAKER on eS Be Dae 100.0 100.0 18.9 1.0 2.6 14.0 207 - 207 - 207 = 50 Sle 6607 (664) 2/ (34) 2/(72)2/(a11)2/(80) 2/(80) 2/(63) 2/(8u) 2/(h2)2/ (uo) 2/58) Base too small for reliability. 2/ Relatively unstable due to the small number of cases. Section F Question 2b NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans af Shrimp Do You Usually Purchase At One Time ? REGIONS Ne N Total east Central South West z aE Sioa heh Saou SERS Houssholds Having Served Canned Shrimp Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 Number OF Cans One Can 48.4 42.9 5h.6 51.1 46.6 Two Cans 393 45.8 33.8 ho.5 36.9 Three Cans hed 45 ed 3el 68 Four Cans 42 Sel 309 1.5 Sel Five Or More Cans 2oh 1.1 2.6 2.3 3eh Don't Know 0.8 0.6 0.6 1.5 0.6 Weighted Base: (664) (195) (156) (135) (178) How Many Cans Of Shrimp Do You Usually Purchase At One Time? CRE Tae Smel cess Megalo— Metro= Non- Non= Politan Central Metro Metro Over 50,000- Suburban 2,500- Rural Total 500,000 500, 000 Metro 50,000 Farm Households Having Served Canned Shrimp Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Cans One Can 48.h Lh.8 5602 473 hb.0 50.0 Two Cans 3903 D6 3507 3807 L9eh 48.1 Three Cans Te) 75 2.0 505 1.3 - Four Cans he2 S02 Sel 305 heO 1.9 Five Or More Cans 20h 262 - hed - - Don't Know 0.8 Oo7 1.0 005 1.3 ~ Weighted Base: (664) (140) (1.00) (210) I (79) Y (58) 1/ Relatively unstable due to the small number of cases, 223 Non= Metro Rural Non-Farm 100.0 51603 23 05 900 Sel 38 1.3 1/ (80) Section F Question 2b Households Having Served Canned Shri Within The Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Weighted Base: ry Shown for consistency only. Households Having Served Canned Shrimp Within The Last 12 Months Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Weighted Bases 1/ Shown for consistency only. NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Shrimp Do You Usually Purchase At One Time? Total 100.0 48.4 3903 hed he2 2h 0.8 (664) INCOME Under SL000- S2000- F35000- SYOOO-- FSOOD-_—“*F7000- _F 10,00 $1000 1999 2999 3999 999 6999 9999 and Over ay So oe Se See emcee Sat cays 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 7307 5he8 4607 52.5 50.8 45.8 2765 58.0 2603 2950) 36 eu 36591 eta 9 ene elu Os5 28.0 bod 665 6.5 567 309 3.5 hel 8.0 - 605 502 205 3.2 69 5.8 - - - 502 1.6 0.8 1h hel 6.0 - 302 - 0.8 1.6 - 1b - 1/(22) 1/(32) 2/(84) (125) (132) (146) 2/(70) 2/(53) Base too small for reliability. Relatively unstable due to the small number of cases. How Many Cans Of Shrimp Do You Usually Purchase At One Time? Total 100.0 48.4 393 hg he2 2h 0.8 (66h) L/ (uh) NUMBER OF PERSONS IN HOUSEHOLD Two 100.0 55.1 33.3 3.3 520 2.2 1.1 (187) Base too small for reliability. 2/ Relatively unstable due to the small number of cases. 22h Three 100.0 Four Ta 100.0 Wb. - 43.3 320 367 300 202 (10) Five 100.0 2K 72) 100.0 2/ (85) Section F NATIONAL CANNED FISH AND SHELEFISH STUDY Question 2b How Many Cans Of Shrimp Do You Usually Purchase At One Time? RELIGION OF FAMILY Total Catholic Protestant Jewish Households Having Served % r r & SaaS a 100.0 100.0 100.0 100.0 Number Of Cans One Can 48.04 5002 h7.3 6607 Two Cans 3903 3720 40.1 3303 Three Cans 4.9 37 509 - Four Cans h.2 5.8 305 = Five Or More Cans 2h 205 2oht - Don't Know 0.8 0.8 0.8 = Weighted Base: (66) (252) (391) 1/ (6) 1/ Shown for consistency only. Base too small for reliability. Note: Percentages for 15 cases representing "Other Denominations" not shown. How Many Cans Of Shrimp Do You Usually Purchase At One Time? RACE OF HOMEMAKER Total White _Non-White rs % % Households Having Served Canned Shrimp Within The Last 12 Months 100.0 100.0 100.0 Number Of Cans One Can 48.) 49.0 42.5 Two Cans 39.3 3905 37.0 Three Cans 4.9 hel 13.0 Four Cans h.2 4.5 1.9 Five Or More Cans 2.4 2.4 19 Don't Know 0.8 0.5 3.7 Weighted Base: (66h) (606) 1/ (58) 1/ Relatively unstable due to the small number of cases. 225 Section F NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2b How Many Cans Of Shrimp Do You Usually Purchase At One Time? EMPLOYMENT OF HOMEMAKER Total Full-Time ParteTime Not ed Households Having Served & % % % The Last i2 Len 100.0 100.0 100.0 100.0 One Can 48.4 46.8 Sh elt 48.1 Two Cans 393 143.8 3501 38.2 Three Cans 4.9 43 3.5 503 Four Cans h.2 209 7.0 kek Five Or More Cans 2h 2.2 - 208 Don't Know 0.8 - - 1.2 (664) (ash) 1/(57) (ul7) Weighted Base: 1/ Relatively unstable due to the small mumber of cases. Note: Percentages for 16 cases representing "Unreported Employment" not shown. How Many Cans of Shrimp Do You Usually Purchase st One Time? AGE OF HOMEMAKER ae Senred % % % % 4 % 4 % % 3 % Last 12 Months 100.0 10020 100.0 100.0 100.0 10020 100.0 100.0 100.0 100.0 100.0 Number Of Cans Qne Can 48 ob 5Bo0 5307 5005 3705 5109 3506 She9 ©5308 38 elk «5009 Two Cans 3963 2206 beB hOe2 46.3 4300 45.7 hel 25.6 11.0 35 Three Cans 4.9 907 - COO es EHS a) Gal aS 206 = 3 Four Cans 4.2 6.5 - 268) 6.2/5) 5153). 10.2) 3e7me coum Sel - Five Or More Cans 20h SH 3 als - 2659-203) | 668) 20266) ecb eS Don't Know 0.8 - - 0.9 = - - - 206 - 5.5 Weighted Bases (664) 2/(3u) 2/72) (a1) 2/(80) 2/80) 2/63) 2Kah) 24u2) 2440) 2/ (58) 1/ Shown for consistency only. Base too small for reliability 2/ Relatively unstable due to the small number of cases. 226 Section F Question 3 NATIONAL CANNED FISH AND SHELLFISH STUDY Canned Shrimp Is Being Packed In Two Different Ways. Which Do You Usually Purchase ? Total Households Having Served Canned Shrimp Within The Last 12 Months 100.0 Type Of Packing Usually. Purchased Cleaned (Deveined ) 59h Regular (Not Deveined) 31.6 No Preference 5.0 Don't Know Tete) Weighted Base: (664) 0: = east 100.0 68.3 2h03 6.8 0.6 (195) REGIONS Nor Central South West iy Serer Canned Shrimp Is Being Packed In Two Different Ways. Which Do You Usually Purchase? Last 12 Months Type Of Packing Usually Purchased Cleaned (Deveined) Regular (Not Deveined) No Preference Don't Know Weighted Bases Megalo- politan Over ia 4 100.0 100.0 59 oly 6501 31.6 230 520 502 heO 607 (664) (140) Cc Metro Central 50,000— 09,00 50 a 000 7) 100.0 (100) V/ Relatively unstable due to the small number of caseSe 227 100.0 100.0 100.0 64.5 4903 = 53 oh 28.4 34.3 39.8 2.6 8.2 2.8 4.5 8.2 |TeXe) (156) (135) (178) TE Tu ee Mp Zoe Non- Non= Metro Metro Suburban 2,500= Rural Metro 50,000 Farm 100.9 100.0 100.0 56.8 5501 5307 35.2 3509 0.7 he0 ToT Bf 4.0 1.3 1.9 (210) (79) Non= Metro Rural Non-i'arm 7) 100.0 1/(ss) 1/(80) Section F NATIONAL CANNED FISH AND SHELLFISH STUDY Question 3 Canned Shrimp Is Being Packed In Two Different Ways. Which Do You Usually Purchase? INCOME Under 1000- $2000- $3000- $f $5000- $7000- $10,000 Total $1000 1999 2999 3999 4999 6999 9999 and Over 3 % % % % % z 4 % Households Having Served Canned Shrimp Within The Last 12 Months _ 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Type Of Packing Usually Purchased Cleaned (Deveined ) 59 ols 6301 B66) 1/5568) 4 59 elimi Se Olin 566 2am OD 017 7h.0 Regular (Not Deveined) 31.6 rales, 307) ) 93205) 33.3% 0 32.80 she veorel 20.0 No Preference 50 - 907 728 2h Tel ed 43 2.0 Don't Know heO 15.8 S 309 he9 3.1 he2 209 4.0 Hf Weighted Base: (66u) ¥ (22) ¥/(32) 2484) (225) (132) (a6) 2/(70) 2/ (53) 1/ Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. Canned Shrimp Is Being Packed In Two Different Ways. Which Do You Usually Purchase? NUMBER OF PERSONS IN HOUSEHOLD Six Total One Two Three Four Five or More ma a 2 % Households Having Served Canned Shrimp Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100,0 100.0 Type Of Packing Usually Purchased Cleaned (Deveined) S9ok 59.2 58.8 6326 59.7 50.8 60.7 Regular (Not Deveined) 31.6 31.8 32.4 271 33.6 40.6 26.2 No Preference 5.0 Yd 22 720 307 43 10.7 Don't Know 4.0 4.5 6.6 203 3.0 43 20h Weighted Base: (66) 1/(4h) (187) (136) (ayo) 2/(72) 2/(85) a Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. 228 Section F Question 3 Households Having Served Cexned Shrimp Within The Last 12 Months Type Of Packing Usually Purchased Cleaned (Deveined) Regular (Not Deveined) No Preference Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Canned Shrimp Is being Packed In ‘wo Different Ways. Which Do You Usually Furchase? Lotal 3 100.0 59h 31.6 5.0 4.0 (66h) RELIGION Catholic OF FAMILY Protestant Jewish % % 100.0 100.0 56.0 80.0 3543 20.0 48 S 3.9 7 (391) 1/ (6) 1/ Shown for consistency only. base too small for reliability. Note: Percentages for 15 cases representing "Other Denominations" not shown, Canned Shrimo Is being Packed In Iwo Different Ways. Which Do You Usually Purchase? __RACE OF HOMEMAKER Households Having Served Total WhLEl Non=White_ Canned Shrimp Within % v3 3 The Last 12 Months 100.0 100.0 100.0 Type Of Packing Usually Purchased Gleaned (Deveiried) 59 0h 60.5 46.3 Regular (Not Deveined) 31.6 S315) she\as} No Preference 5.0 4.8 Tel Don't Know 4,0 3.2 13.0 Weighted Base: (66h) (606) 1/(58) 1/ Relatively unstable due to the small number of cases. 229 Section F Question 3 Households Having Served Canned Shrimp Within The Last 12 Months Type Of Packing Usually Purchased Cleaned (Deveined) Regular (Not Deveined) No Preference Don't Know Weighted Bases: NATIONAL CANNED FISH AND SHELLFISH S‘UDY Canned Shrimp Is being Packed In ‘wo Different Ways. Which Do You Usually Purchase? EMPLOYMENT OF HOMEMAKER Total ‘Full-Time Part-l ime Not Employed % % % % 100.0 100.0 100.0 100.0 59.4 59.7 61h B.3 31.6 33.1 29.8 31.8 5.0 2.2 5.3 6.0 4.0 5.0 3.5 369 (664) (1h) 1/ (57) (47) ay) Relatively unstable due to the small number of cases. Note: Percentages for 16 cases representing "Unreported Employment" not shown. Households Having Served Canned Shrimp Within The Last 12 Months Type Of Packing Usually Purchasea Cleaned (Deveined) Regular (Not Deveined) No Preference Don't Know Weighted Base; Canned Shrimp Is Being Packed In ‘wo Different ways Which Do You Usually Purchase? AGE OF HOMEMAKER 65 and Total 15-2 25829 30-34 35-39 hokk 5-9 50-54 55-59 60-64 Over % % % % % % rs % % % & 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10.0 100.0 59 59e 62 . 5203 5652 69.6 5507 63c) iSO cOnh GSS oS co S166) | 3le2) | 32084) °138.3,) 13L63) | 25.31 3268 28 Om SS eo eo C mse 5.0 301 1.5 5.6 705 Del 8.2 4.9 - 2.6 71 4.0 6.3 4.5 3.8 5.0 - 303 307 Sisal Sel Tel (664) 2/(3u) 2/ (72) (a1) 2480) 2/ (80) 2/63) 28y) 2y2) Wno) 2/ (58) 1/ Shown for consistency only. Base too small for reliapility. 2/ Relatively unstable due to the smal] number of cases. 230 Section F Questien NATIONAL CANNED FISH AND SHELLFISH STUDY If You Ever Buy The Regular Type Of Canned Shrimp, De You Remove The Back Vein Before Serving? REGIONS North= North Total east Central South West Households Having Served Canned Shrimp Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 Remove The Back Vein Before Serving Yes 6602 6663 1005 bhe2 bhe2 No 12.6 6.5 903 21e2 15.0 Never Buy Regular Type 2102 2702 2002 1y6 20.8 Weighted Base: (664) (195) (156) (135) (178) If You Fver Buy The Regular Type Canned Shrimp, Do You Remove The Back Vein Before Serving? Cotati SwLeZak Megalo- Metro Von= Non- Non= politan Central Metro Metro Metro Over 59,000- Suburban 2,500- Rural Rural Total 500,000 500,000 Metro 50,000 Farm Non-Farm i) ~p 7 Households Having Served Canned Shrimp Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Remove The Back Vein Before Serving Yes 66.2 70.1 66.6 62.1 70.6 71le7 60.6 No 12.6 6.3 16.7 13.2 16.2 ooh 16.7 Never Buy Regular Type 21.2 23.6 16.7 2he7 1322 18.9 2207 Weighted Base: (664) (140) (100) (210) Y/(79) I/(55) 1X80) V/ Relatively unstable due to the small number of casese Section F Question Households Having Served Canned Shrimp Within The Last 12 Months Remove The Back Vein Before Serving Yes No Never Buy Regular Type Weighted Base: 1/ Shown for consistency only. Households Having Served Canned Shrimp Within The Last 12 Months Remove The Back Vein Before Serving Yes No Never Buy Regular Type Weighted Base: Total 100.0 66.2 12.6 21.2 (66h) NATIONAL CANNED FISH AND SHELLFISH STUDY If You Ever Buy The Regular Type Canned Shrimp Do You Remove The Back Vein Before Serving? Under $1000 100.0 42.9 14.2 2.9 122) 000 1999 p 100.0" 32.1 25.0 2.9 1/(32) INCOME 2000- $3000= aoe aaa 000- 0,000 2999 3999 999 999 9999 and Over v 100.0 100.0 100.0 100.0 100.0 100.0 60.3 6903 Tely 73.3 66.2 60.4 2709 10.5 8.4 11.9 10.3 4.2 11.8 20.2 20.2 14.8 23.5 3504 2/(8h) = (25) = (432) = (a6) )-2/(70) ~-2/(53) Base too small for reliability. 2/ Relatively unstable due to the small number of cases. If You Ever Buy The Regular Type Of Canned Shrimp, Do You Remove the Back Vein Before Serving? Total 100.0 66.2 12.6 21.2 (664) One 100.0 63.4 98 26.8 1/(u4) NUMBER O} PRSONS IN HOUSEHOLD Six or Two Three Four Five More Se oe 100.0 100.0 100.0 100.0 100.0 65.1 65-5 65.6 The6 65.0 13.2 anS2 12.5 14.3 13.8 21.7 2363 21.9 11.1 21.2 (187) (136) (ano) 2/(72) 2/ (a5) 1/ Shown for consistency only, Base too small for reliability. 2/ Relatively unstable due to the small number of cases. 232 Section F Question }; NATIONAL CANNED PISH AND SHELLFISH STUDY If You Ever Buy The Regular Type Canned Shrimp, Do You Remove The Back Vein Before Serving? RELIGION OF FAMILY Total Catholic Protestant Jewish Households Having Served rs % Cs % Canned Shrino Within The Last 12 Months 100.0 100.0 100.0 100.9 Remove The Back Vein Before Serving ae Yes 66.2 62.8 68.2 60.0 No 12.6 2 1309 - Never Buy Regular Type 21.2 26,0 17.9 0.0 rN 1/ Weighted Base: (66h) (252) (391) — (©) ay/ Shown for consistency only. Base too small for reliability. Note: Percentages for 15 cases representing "Other Denominations" not shown. If You Ever Buy The Regular Type Canned Shrimp, Do You Pemove The Back Vein Before Serving? RACE OF HOMEMAKER Total White Non-Whi te Households Having Served é é % Canned Shrimp Within The Last 12 Months 100.0 100 .0 100.0 Remove The Back Vein Before Serving Yes 66.2 66.0 6763 No 12.6 1292 17.3 Never Buy Regular Type 21.2 a .8 15h Weighted Base: (664) (606) / (58) 1/ Relatively unstable due to the smal] mmber of cases. 233 Section F Question Households Having Served Canned Shrimp Within The Last 12 Months Remove The Back Vein Before Serving ae Yes No Never buy Regular Type Weighted Base: NATIONAL CANNED FISH AND SHELLFISH! STUDY Tf You Ever Buy The Regular Type Canned Shrimp, Do You Remove The wack: Vein Before Serving? PLOYMEN] OF HOlEMAKER 1/ Relatively unstable due to the small numer of cases, Note: Percentages for 16 cases representing "Unreported Employment" not shown. Households Having Served Canned Shrimp Within The Last 12 Months Remove The Back Vein Before Serving Yes No Never Buy Regular lype Weighted Base: 100.0 100.0 100.0 100.0 100.0 100.0 100.0 66.2 62.1 54.00 66.7 750 7303 10.7 V2! = 1368) 190M ae a 1S 62s LOS 1063 21.2 2.1 27.0 2.6 0.8 160 19.0 (664) 1X3) 2/(72) (a1) 2/(80) 22/(80) 2/(63) 1/ Shown for consistency only. Base too small tor reliability. 2/ Relatively unstable due to the small number of cases. 234 Total Full-Time Part-Time Not Employed % % % % 100,0 100.0 100.0 100.0 66,2 1003 6305 65.0 12.6 10.2 13.4 13.4 21.2 19.5 23.1 21.6 (66h) (1h) Y/ (57) (447) If You Ever Buy the vecular Type Camned Shrimp, Do You Remove The Back Vein before Serving? AGE OF HOMEMAKER and Total 15-2 25-29 30-3) 35-39 Ok 5-49 50-54 55-59 60-64 Over % 4 4 % % & % % 4% % # 66.7 Te | 5965) 5953 10.2 Get) 365 566 2352), LOSS crsOnmmms tel: 2/(8h) I (ue) W(yo) 2/(58) Section F Questicn 5 NATIONAL CANNED FISH AND SHELLFISH STUDY How Deo You Usually Serve Canned Shrimp ? Househelds Having Served Canned Shr: Within The Last 12 Months Ways Served Salad Appetizer, Hors D'oeuvres Or Cocktail Hot Main Dish Other Don't Knew Weighted Base: Kote: Some respondents Households Having Served Canned Shrimp Within Appetizer, Hors D'oeuvres Or Cocktail Hot Main Dish Other Don't Know Weighted Base: REGIONS lor No: Total east Central South West 100.0 100.0 100.0 100.0 100.0 61.5 5265 Shel Shed 82eh 3hel 27el L605 3he3 30.1 223 16.4 18.7 41.8 1665 Te2 3eh 6.5 9.0 10.2 48 UWyel 206 a lel (664) (195) (156) (135) = (178) serve shrimp in more than one waye How Do You Usually Serve Canned Shrimp? CLT GES LEZ, Megalo- Metro Non= Non= Nen= politan Central Metro Metro Metro Over 50,000- Suburban ?,500- Rural Rural Total 500,000 500,000 Metro 50,000 Farm Non-Farm 100.0 100.0 100.0 100.0 100.0 100.0 100.0 61.5 60.0 Shel 59.8 64.1 68.5 70.5 3.1 36.3 36.7 38.2 26.9 18.5 36 2263 2502 22.5 18.6 Qhel 2004 25.06 7-2 Teh Sel 5.5 369 93 15-h 4.8 See Eel hed beh 1.9 3.9 (664) (140) (200) (220) 79) 55) U0) 1/ Relatively unstable due tc the small mumber of cases. Note: Some respondents serve shrimp in more than one way. 235 Ssction F Question 5 Households Having Served Canned Shrimp Within The Last 12 Months Ways Served Salad Appetizer, Hors D'oeuvres Or Cocktail Hot Main Dish Other Don't Know Weighted “ase: NATIONAL CANNED FISH AND SHELLFISH STUDY 615 3hel 2203 702 48 (66h) 2/22) Y (32) 1/ Shown for consistency only. 2/ Relatively unstable due to the small number of cases. Some respondents serve shrimp in more than one way. Note: Households Having Served Canned Shrimp Within The Last 12 Months Ways Served Salad Appetizer, Hors D'oeuvres Cr Cocktail Hot Main Dish Other Don't Know Weighted Base: 1/ Shown for consistency only. 2/ Relatively unstable due to th Note: Total 100.0 61.5 3he1 22.3 702 4.8 (66h) How Do You Usually Serve Canned Shrimp? INCOME nder ¢ ES = $1000 1999 2999 Pp % pe 100.0 100.9 100.0 5206 6he5 6306 5709 290 2he7 158 2508 129 1508 302 100 - - 206 2K 8h) 3999 100.0 (125) Base too small for reliability. How Do You Usually Serve Canned Shrimp? NUMBER OF PERSONS IN HOUSEHOLD One Two 100.0 * 100.0 68.2 62.6 40.9 31.3 15.9 2.2 6.8 4.9 6.8 Bass 1/ (4b) (187) Base too small for reliability. © small number of cases, Some respondents serve shrimp in more than one way. 236 Three 100.0 Sl03 31.8 24.0 8.5 6.2 (136) 4999 a w 100.0 Four 100.0 7009 351 18.7 6.0 2.2 (140) 6999 P 100.0 68.8 3303 1309 506 706 (146) Five 100.0 63.8 36.2 20.3 11.6 5.8 2/(72) = $10,000 — 9999 and Over 100.0 100.0 603 62.0 3020 50.0 2269 2000 5e7 10.0 Tel - 270) 2453) 1X or More 100.0 50.0 36.9 26.2 8.3 3.6 2/(85) Section F Question 5 Households Having Served Canned Shrimp Within The Last 12 Months Ways Served Salad Appetizer, Hors D' oeuvres Or Cocktail Hot Main Dish Other Don't Know Weighted Base: NATIONAL CANNED FISH AND SHEILFISH STUDY How Do You Usually Serve Canned Shrimp? RELIGION OF FAMILY Total Catholic Protestant Jewish 109.0 100.0 100.0 100.0 61.5 61.1 613 50.0 3u.1 3302 3.7 6607 2203 1907 2hel 16.7 702 9h 58 - 4.8 Sel 4.0 =, (66) (252) (391) vy (6) 1/ Shown for consistency only. Base too small for reliability. Note: Some respondents serve shrimp in more than one way. Percentages for 15 cases representing "Other Denominations" not shown. Households Having Served Canned Shrimp Within The Lest 12 Months Ways Served Salad Appetizer, Hors D!' oeuvres Or Cocktail Hot Main Dish Other Don't Know Weighted Base: How Do You Usually Serve Canned Shrimp? RACE OF HOMEMAKER Total White Non-White % % % 100.0 100.0 100.0 61.5 62.1 556 3h.1 3567 16.7 22.3 26 007 72 Tol Tol 4.8 Bias) =, (661) (606) Y/ (58) 1/ Relatively unstable due to the small number of cases. Note: Some respondents serve shrimp in more than one way. 237 Section F Question 5 Households Having Served Canned Shrimp Within The Last 12 Months Ways Served Salad Appetizer, Hors D' oeuvres Or Cocktail Hot Main Dish Other Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY How Do You Usually Serve Canned Shrimp? Total Full-Time Part-Time oy er ee ee TT 100.0 100.0 100.0 6105 63.3 10.2 3hel 3002 38.6 2203 2307 2h.6 702 605 10.5 4.8 326 502 (66h) (1h) 1/ (57) 1/ Relatively unstable due to the small number of cases. Note: Some respondents serve shrimp in more than one way. EXNPLOYMENT OF HOMEMAKER Percentages for 16 cases representing "Unreported Employment" not shown. Households Having Served Canned Shrimp Within The Last 12 Months Ways Served Salad Appetizer, Hors D! oeuvres Or Cocktail Hot Main Dish Other Don't Know Weighted Base: (661) 1/ Shown for consistency only. 2/ Relatively unstable due to the small number of cases. Note: How Do You Usually Serve Canned Shrimp? AGE 15-2), 25-29 30-3) Way Stee Sve to 100.0 100.0 100.0 590 5967 5928 50.0 25.h 3.0 15.6 29.9 20.6 Ze erode awe6e5: siak | SO) ) ale) 1/ (3k) 2/(72) (a1) 35=39 100.0 66.3 3705 23.8 10.0 205 2480) OF Lomb eis Pp 100.0 10.1 3.8 2X80) Base too small for reliability. Some respondents serve shrimp in more than one way. 238 U5=L9 100.0 ed 2463) Not ap 100.0 HOMEMAKER 50=5h, es Pe 100.0 6304 29 03 18 3 11.0 8.5 284) 55=59 60-6) Z b 100.0 100.0 1.8 18.7 23.1 Bel 15.4 436 Tol 1063 aos} sles} 142) 1K)0) 3.6 2K58) Section F Question 6 NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Usually Look Or Ask For A Particular Brand When You Buy Canned Shrimp ? Total p? Households Having Served Canned Shrimp Within Last 12 Months 100.0 Look For A Particular Brand 36.2 Do Not Look For A Particular Brand 63.8 Weighted Base: (66h) REGIONS North- North east Central South West % rs) 100.0 100.0 100.0 100.0 40.1 28.3 27.3 45.5 59.9 71.7 72.7 Shed (195) (156) (135) (178) Do You Usually Look Or Ask For A Particular Brand When You Buy Canned Shrimp? Megalo- Politan Over Total 300,000 Households Having Served Canned Shrimp tEthin-Last 12 Months 100.0 100.0 Look For A Particular Brand 36.2 36.6 Do Not Iook For A Particular Brand 63.8 630); Weighted Base: (66) (140) 1/ Relatively unstable due to the small number of cases, CITY Silas Metro Non= Central Metro 50,000= Suburban 2,500= 00,000 Metro 07000 2 4 Pp 2 v7) 100.0 100.0 100.0 32.7 36044 41.3 6763 6306 5807 (200) (210) 239 Non- Metro Rural Farm eis 100.0 Y (79) Y (55) Non= Metro Rural Non-Farm 100.0 Y (80) Section F NATIONAL CANNED FISH AND SHELLFISH STUDY Question 6 Do You Usually Look Or Ask For A Particular Brand When You Buy Canned Shrimp ? INCOME Under 000= $2000= $3000- $000= $5000= $7000- $10,000 Total $1000 1999 2999 3999 4999 6999 9999 and Over Households Having Served Canned Shrimp Within Last 12 Months : 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 look For A Particular Brand 36.2 31.6 25560 13360) | ae3265) 29.4 46.5 3721 2.0 Do Not Look For A ; Particular Brand 63.8 68.u The2 6602 67.5 7006 5365 62.3 58.0 Weighted Base: (664) 2/ (22) 1/(32) 2/(8h) (225) (132) (ak6)- 2/(70) 2/(53) 1/Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. Do You Usually Look Or Ask For A Particular Brand When You Buy Canned Shrimp ? NUMBER CF PERSONS TN HOUSEHOLD Total One Two Three Four Five araeas ape Z cao 5a Tait Households Having Served Canned Shrimp Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Look For A Particular Brand 36.2 43.2 37.2 32.3 0.9 30.4 33.3 Do Not Look For A Particular Brand 63.8 56.8 62.8 6707 5961 69.6 6607 Weighted Base: (664) 1/ (uk) (187) (236) (to) 2472) = 2/85) 1/ Shown for consistency only. Base too small for reliability. 2 Relatively unstable due to the small number of cases. 20 Section F NATIONAL CANNED FISH AND SHELLFISH STUDY Question 6 Do You Usually Look Or Ask For A Particular Brand Households Having Served Canned Shrimp Within Last 12 Months Look For A Particular Brand Do Not Look For A Particular Brand Weighted Base: 1/ Shown for consistency only. When You Buy Canned Shrimp? RELIGION OF FAMILY Total Catholic Protestant 100.0 100.0 100.9 3602 36.6 Bed 63.8 63.4 65el (66h) (252) (391) Base too small for reliability. Note: Percentages for 15 cases representing "Other Denominations" not shown. Do You Usually Look Or Ask For A Particular Brand Households Having Served Canned Shrimp Within Last 12 Months Look For A Particular Brand Do Not Look For A Particular Brand Weighted Base: When You Buy Canned Shrimp? Jewish 100.0 6667 RACE OF HOMEMAKER Total White 100.0 100.0 36.2 3706 63.8 62h (66h) (606) 1/ Relatively unstable due to the small number of cases. Non-White 100.0 Section F NATIONAL CANNED FISH AND SHELLFISH STUDY Question 6 Do You Usually Look Or Ask For A Particular Brand When You Buy Canned Shrimp? Households Having Served Canned Shrimp Within Last 12 Months Look For A Particular Brand Do Not Look For A Particular Brand Weighted Base: Total 100.0 3602 63.8 (664) EMPLOYMENT OF HOMEMAKER Full-Time Part-Time Not Enployed % 4 % 100.0 100.9 100,90 34.66 49.1 35.0 65h 5009 65.0 (1h) 1/ (57) (47) 1/ Relatively unstable due to the small number of caseSe Note: Percentages for 16 cases representing "Unreported Employment" not shown. Do You Usually Look Or Ask For A Particular Brand When You Buy Canned Shrimp? Total Households Having Served ? Canned Shrimp Within Last. 12 Months 100.0 Look For A Particular Brand 3602 Do Not Look For A Particular Brand 63.8 Weighted Base: (66):) Tae, AGE OF HOMEMAKER 65 and 15-2 25=29 30-34 35-39 Om y5—_49 50-54 55-59 60-6 Over Fry ar ae pax Sema ony Aeeraey Sag a Ty ST ate itoe ae ee 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 16.1 40.9 3807 4500 Ble2 Beh 3900 3509 3106 93201 8329 59el 6103 5500 6868 65.6 6160 6hel 680 6769 Y/ (34) 2/(72) (111) 2480) 2X80) 2/(63) 2/ (84) 1/(42) 2/(4o) 2/(58) ay Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. 2h Reasams for Non-Use of Four Major Canned Fishery Products Section G Question 1 NATIONAL CANNED FISH 4ND SHELLFISH STUDY Could You Tell Me Why You Did Not Serve Canned Tuna During The Last Twelve Months? Total % Households Not Having Served Canned Tuna During The Last 12 Months ont Hog) Reasons Don't Like, Family Dislikes 45.7 Habit, Never Used, No Particular Reason 11.2 Dislike Canned Fish, Prefer It Fresh/Frozen 10.3 Dislike All Fish 9.7 Too Rich, Fish Disagree, Dietary, Doctorts Orders 8.6 Expensive, Price 8.0 Flavor, Strong, Oily, Salty Taste 6.6 Prefer Other Canned Fish 2.6 Strong Odor 1.7 Prefer Meat 1.7 Other 4.0 Don't Know 0.5 Weighted Base: (661) Hote: North~ east g v) (122) Some respondents geve more than one reason. REGIONS North Central South go Pp Pp 100.0 100.0 45.6 hh.2 13.3 12.4 Tot 11.2 13.7 5.4 1.5 7.8 6.2 13.2 4.9 6.6 2.7 3.5 1.8 1.2 3.5 0.8 Shih Sel 0.9 O.4 (228) (26) West gq Pp 100.0 62.2 2.2 11.1 2.2 11.1 8.9 (47) Could You Tell lie why You Did Not Serve Canned Tuna During The Past Twelve Months? Megalo- Metro politan Central Over 50,000- Total 500,000 500,000 Households Not Having Served Cammed Z % Tuna During The Last 12 Months 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 45.7 Tek 46.3 Habit, Never Used, No Particular Reason 11.2 16.5 Tol Dislike Canned Fish, Prefer It Fresh/Frozen 10.3 113) 8.9 Dislike All Fish 97 903 10.7 Too Rich, Fish Disagree, Dietary, Doctor's Orders 8.6 11.3 Tol Expensive, Price 8.0 sya 3.6 Flavor, Strong, Oily, Salty Taste 6.6 Wy.5 1.8 Prefer Other Canned Fish 2.6 3el Tol Strong Odor 1.7 1.0 1.8 Prefer Meat 1.7 - 1.8 Other 4.0 3.1 10.9 Don't know 0.5 1.0 1.8 Weighted Base: (661) 2/(98) — 1/(56) Note: Relatively unstable due to the small number of cases, Some respondents gave more than one reason. 2u3 CHIST Avia SrleZee Non- Non- Metro Metro Suburban 2,500- Rural Metro 203000 Farm 100.0 100.0 100.0 ely 13-1 4926 3.7 12.9 10.8 17.0 13.8 4.5 15.6 11.0 4.5 8.2 10.1 207 509 505 171 569 Teh Soh 3.0 - 3.6 307 1.8 009 1.5 - 702 509 3.6 0.9 - - 09 (136) (224) = (25) Section G NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 Could You Tell Me Why You Did Not Serve Canned Tuna During The Past Twelve Months? INCOME Under $1000- $2000- $3000- 000— 000- $7000- $10,000 Total 1000 1999 2999 3999 4999 6999 9999 and Over Zz / 2 % Pp r) % 4 54 R Households Not Having Served Canned Tuna During the Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 45.7 45.1 37.3 4h. 48.3 48.5 49.3 2.1 56.5 Habit, Never Used, No Particular Reason : 11.2 11.0 20.6 5.4 131 y.1 4.3 - 4.3 Dislike Canned Fish, Prefer It Fresh/Frozen 10.3 9.8 12.7 9.0 7.6 nw 1.6 15.8 13.0 Dislike All Fish 9e7 9.8 2.0 eal tabs aleyal ey) Bis} hori Too Rich, Fish Disagree, Dietary, Doctor's Orders 8.6 7.3 15.7 10.8 el 8.1 ia. a3} - Expensive, Price BeOS slime tealons 7 8.1 8.3 4.0 4.3 - - Flavor, Strong, Oily, Salty Taste 6.6 SiAi/ 5.9 7.2 8.3 Tel Wee 5.3 4.3 Prefer Other Canned Fish 2.6 Sar 2.9 4.5 1.4 1.0 Bo > Bes) - Strong Odor 1.7 2.4 - 0.9 2.8 - 2.9 10.5 - Prefer Meat 1.7 - - 3.6 0.7 3.0 1.4 5.3 4.3 Other 4.0 3.7 - 6.3 Teak 6.1 al har, 38} - Don't Know 0.5 - - 1.8 - - - 5.3 - Weighted Base: (661) 2/(83 (103) (a2) (248) (200) 1/(69) 22h) 2/23) 1/ Relatively unstable due to the small number of cases. 2/ Shown for consistency only. Base too small for reliability. Note: Some respondents gave more than one reason. Could You Tell Me Why You Did Not Serve Canned Tuna During The Last Twelve Months? NUMBER OF PERSONS IN HOUSEHOLD Six Total One Two Three Four Five or More sea ran % B a 3 Households Not Having Served Canned Tuna During The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 45.7 3.2 47.2 56.7 7.4 40.6 37.1 Habit, Never Used, No Particular Reason male) 9.6 6.8 Tas 7e 18.4 18.6 12.8 Dislike Canned Fish, Prefer It Fresh/Frozen 10.3 12.3 11.0 9.2 10.5 15.3 4.7 Dislike All Fish 9.7 15.1 WAY 9.2 6.6 5.1 3.5 Too Rich, Fish Disagree, Dietary, Doctor!s Orders 8.6 11.0 15.6 2.5 4.0 alreiti 4.7 Expensive, Price 8.0 9.6 3.4 5.0 7.9 alas} 18.6 Flavor, Strong, Oily, Salty Taste 6.6 5.5 6.3 6.7 10.5 3.4 720 Prefer Other Canned Fish 2.6 - Qa! 3.3 is as/ 7.0 Strong Odor aff 2.7 Nps} 2.5 1.3 36h - Prefer Meat 1.7 - Lez, 3.3 4.0 - - Other h.0 8.2 2.6 1.6 1.3 5.1 7.0 Don't Know 0.5 = 0.8 oO o S 1.2 Weighted Base: (661) 2/ (7h (242) (122) 1/(76) 1/60) ~‘1/ (87) a/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one reason. 2hh Section G Question 1 NATIONAL CANNED FISH AND SHELLFISH STUDY Could You Tell Me Why You Did Not Serve Canned Tuna During The Past Twelve Months? 1/ Shown for consistency only. Some respondents gave more than one reason. Note: Total Households Not Having Served Canned Tuna During The Last 12 Months 109.0 —— 4069 Reasons Don't Like, Family Dislikes 45.7 Habit, Never Used, No Particular Reason 11.2 Dislike Canned Fish, Prefer Tt Fresh /Frozen 10.3 Dislike All Fish Oar Too Rich, Fish Disagree, Dietary, Doctor's Orders 8.6 Expensive, Price 8.9 Flavor, Strong, Oily, Salty Taste 6.6 Profer Other Canned Fish 206 Strong odor 1.7 Prefer Meat 1.7 Other 4.0 Don't Know 0.5 Weighted Base: (661) Base too sill ror RELIGION OF FAMILY Catholic Protestant 100.0 100.0 L509 4507 505 12.5 12.8 905 8.3 10.3 12.8 Tol 8.3 709 11.9 53 1.8 320 0.9 1.6 - 202 1.8 4.6 - 0.6 (111) (51h) reliability. Percentases for 25 cases representing "Other Denominations" not shown. Could. You Tell Me Why You Did Not Serve Canned Tuna During The Past Twelve Months? Total Households Not Having Served Canned Tuna During The Last 12 Months 100.0 Reasons Don't Like, Family Dislikes 4507 Habit, Never Used, No Particular Reason 11.2 Dislike Canned Fish, Prefer It Fresh,/Frozen 10.3 Dislike 411 Fish 9e7 Too Rich, Fish Disagree, Dietary, Doctor's Orders 8.6 Expensive, Price 8.0 Flavor, Strong, Oily, Salty Taste 6.6 Prefer Other Canned Fish 2.6 Strong Odor 1.7 Prefer Meat 1.7 Other 4.0 Don't Know 0.5 Weighted Base: (661) Some respondents gave more than one reason, White 100.0 LB 28 10.1 909 11.0 8.5 6.6 6.5 2.3 1.5 1.9 302 Oo (535) 25 Jewish 100.0 RACE OF HOMEMAKER Non-White 100.0 3205 16.3 12.2 4.1 8.9 13.8 Section G NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 Could You Tell Me Why You Did Not Serve Canned Tuna During he Past Twelve Months? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not nn Households Not Having Served z a red Canned Tuna During The Last 12 Months 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 45.7 393 6.9 47.6 Habit, Naver Used, No Particilar Reason 11.2 11.6 12.2 10.7 Dislike Canned Fish, Prefer Tt Fresh / Frozen 10.3 8.9 12.2 10.5 Dislike all Fish 967 14.3 4.1 905 Too Rich, Fish Disagree, Dietary, Doctor's Orders 8.6 Soh 601 965 Expensive, Price 8.0 3.6 12.2 8.6 Flavor, Strong, Oily, Salty Taste 6.6 11.6 10.2 4.8 Prefer Other Canned Fish 2.6 1.8 - 209 Strong dior Alay 0.9 661 1.5 Prefer Mat 1.7 0.9 - 2el Other 4.0 6.3 6.1 302 Don't Know 0.5 1.8 - 0.2 Weighted Base: (661) (127) 1X50) (480) 1/ Shown for consistency only. Base too small for reliability. Note: Some respondents gave more than one reason. Percentages for 1; cases representing "Unreported Employment" not shown. Could You Tell Me Why You Did Not Serve Canned Tuna During The Past Twelve Months? AGE OF HOMEMAKER and Total 152 25-29 30=3h 35-39 Ob U5-l9 Son $5259 60-64 Over Households Not Having Served Canned Tuna During The Last 12 Months Nils 100 .0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 45.7 3.9 Sth She? L309 N32 39.2 377 h6.0) Seeomehees Habit, Never Used, No Particular Reason 12 2963): T6 ay Ao see233) Sdsinasah hee) ks} BK) Dislike Canned Fish, Prefer It Fresh /Frozen 10.3 12.2 6.6 3.8 14.0 Tet (1305) -Dye8h) S100) 2Os30.0) Dislike All Fish 967 Cody sel! Webel tny3 eoeluet OSS 6.8 Bs2) UcOluntS. cum ORe Too Rich, Fish Disagree, Dietary, Doctor's Orders 8.6 204 3.3 Seil 1.8 6 8,1 Ba allie) aloes} aS Expensive, Price 8.0 We9 2665 507) WO) 10-8) 1028) 968) 0) sen lyeletOcO Flavor Strong, Oily, Salty Taste 6.6 - 606 1302 1.8 Tet Uye9) Been Ol 5.9) 303 Prefer Other Canned Fish 2.6 HE ie) alee, abd ney ath Gd Bx ake | alo? Strong Odor 1.7 = 1.6 3.8 - 1.5 1.) 3.3 - 1.5 25 Prefer Meat err - - - - - Oss SES BO Lf Other 4.0 ey neatly nay Ce Ch als he) OS GD} Don't Know 0.5 2.) - - - 1.5 - 1.6 - - - Weighted Base: (661) 2/(42) 2/(61) 2/(53) 2/(58) 2/(68) 2/( 75 )2/(63) 2/(50) 2/(72) (220) a/ Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. llote: Some respondents gave more than one reason, 2hé Section G Question 1 NATIONAL CANNED FISH AND SHELLFISH STUDY Could You Tell Me Why You Did Not Serve Canned Salmon During The Past Twelve iionths? REGIONS North- Nort! Total east Central South West Households Not Having p p jp rs % Served Canned Salmon Within Last 12 Months 100.0 150.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes U7 02 L725 46.2 45.6 9.0 Dislike Canned Fish, 13.6 12.9 Vell 16.4 18.9 Prefer Fresh/Frozen Expensive ,Price 10.3 5.8 8.2 12.3 19.6 Dislike All Fish 9 Kes 21.5 beh Jel Flavor, Strong, Oily, Salty, Fishy Taste 729 17.3 1.0 520 21 Fish Disagree, Not m Diet, Doctor's Orders 702 Sel 802 10.5 he2 Habit, Never Used, No Particular Reason 528 628 602 hel 506 Prefer Other Canned Fish 361 hel 2ol 1.4 hed Odor, Strong Odor 206 200 326 307 0.7 Prefer Meat 1.5 0.7 306 lel Oo? Fear Poison From Canned Salmon 1.2 O07 0.5 14 2.8 Other he? he? hel 520 ed Don't Know Ob - 1.0 - Oo7 Weighted Base: (863) (296) (198) (22h) (145) Note: Some respondents gave more than one reason. ' Could You Tell Me Why You Did Not Serve Canned Salmon During The Past Twelve Months? Cah YoNSeieZzek Megalo Metro Non= Non= Non- Politan Central Metro Metro Metro Over 50,000- Suburban 2,500- Rural Rural Tr - Households Not Having Served Canned Tote wey au 500, 000 ee a 000 Farm Non-Farm Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 7.2 45.9 5542 46.7 42.9 Shee 42.7 Dislike Canned Fish, Prefer Fresh / Frozen 13.6 13.0 7-6 17-4 15.2 6.8 12.4 Expensive, Price 10.3 8.2 9.5 8.0 10.5 18.6 18.0 Dislike All Fish 94 5.3 8.6 11.5 10.5 13.5 9.0 Flavor Strong, Oily, Salty, Fishy Taste 7.9 16.4 4.8 Tieili 3.8 36 - Fish Disagree, Not On Diet, Doctor's Orders ine, 4.6 667 526 12.h - 16.9 Habit, Never Used, No Particular Reason 5.8 9.7 9.5 365 607 - 202 Prefer Other Canned Fish Sloat Beh 1.9 he2 1.9 30h algal Odor, Strong Odor 26 3.9 2.8 aleal 2.9 alGy/ eS Prefer Meat 1.5 1.0 1.0 0.3 0.9 11.9 lla, Fear Poison From Canned Salmon 1.2 - 1.9 1.0 3.8 - lel Other 4.7 8.7 3.8 3.5 2.8 5.1 202 Don't Know 0.4 1.0 - - 0.9 - m Weighted Base: (863) (209) (107) ~—(268) (109) 2/(60) 90) 1/ Relatively unstable due to the small number of cases, Note: Some respondents gave more than one reason. 2h7 NATIONAL CANNED FISH AND SHELLFISH STUDY Section G Could You Tell Me Why You Did Not Serve Question 1 Canned Salmon During The Past Twelve Months? INCOME ken Under 2% fe $3000 TOK S500 3 S10, Households Not Having Served ‘2 $1000 tee =: —- a 6 d Canned Salmon Within z z 2 = yt Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 4702 33.8 38.2 43eh 5726 7 50.3 52.8 3129 Dislike Canned Fish, Prefer Fresh/Frozen 1306 n.8 15.8 1322 8.7 1367 1226 28.3 Wel Expensive, Price 10.3 Wel 18.4 1.3 8.7 8.6 720 11.3 he3 Dislike All Fish Fol 10.3 206 10.) 12.0 8.6 neg 1.9 10.6 Flavor, Strong, Oily, Salty, Fishy Taste Te9 1.5 - 8.5 12.5 13.1 ed = 8.5 Fish Disagree, Not On Diet Doctor's Orders Tee 176 1907 626 207 6 305 132 he3 Habit, Never Used, No Particular Reason 5.8 Tol 709 66 Tel: he6 he2 1.9 60h Prefer Other Camed Fish 3e1 29 206 0.9 1.6 4.0 he2 75 21 Odor, Strong Odor 26 209 2.6 3.8 202 23 4.2 = —, Prefer Meat 15 i 1.3 328 OS 1.7 2el a 2el Fear Poison Frem Canned Salmon 1e2 - - 19 202 0.6 - - 6h Other he? 8.8 39 he? 8 0 ° =, Don't Knew Och = - 09 ag = ae - aoe Weighted Bases (863) 1/ (68) 1/(77) (408) (186) (175) = (a5) 2457) 2Xu7) 1/ Relatively unstable due to the small number of cases. 2/ Shown for consistency only. Base too small for reliability. Note: Some respondents gave more than one reason. Could You Tell Me Why You Did Not Serve Canned Salmon During The Past Twelve Months? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More Households Not Having Fd Ree Th rs % % g Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 7.2 31.8 39.3 56.2 5u.7 5u.9 48.6 Dislike Canned Fish, Prefer : Fresh /Frozen 13.6 9.9 14.1 11.b 19.0 15.h 10.0 Expensive, Price 10.3 14.3 8.5 8.9 8.8 14.3 14.3 Dislike All Fish 9.4 13.2 12.2 10.h 5.8 6.6 1k Flavor, Strong, Oily, Salty, Fishy Taste 9) Tall 7.8 7.8 5.1 5.5 abftoll Fish Disagree, Not On Diet, Doctor's C@lers Ts 18.7 alalaal 3.6 3.6 1.1 1.u Habit, Never Used, No Particular Reason 5.8 an 6.3 6.8 yl 5.5 5.7 Prefer Other Canned Fish Bia 5.5 1.9 2.6 3.6 2.2 5.7 Odor, Strong Odor 2.6 TENG 1.9 1.6 2.2 3.3 1.4 Prefer Meat 1.5 Leal 2.2 1.6 2.2 - - Fear Poison From Canned Salmon 1.2 - 3.0 - - - eel Other 4.7 8.8 6.3 h.7 0.7 2.2 - Don't Know 0.4 - 0.4 0.5 0.7 - = Weighted Base: (863) 2/ (91) (276) (193) (139) ~—-2/ (92) Y/ (72) 1/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one reason. 28 Section G NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 Could You Tell Me Why You Did Not Serve Canned Salmon During The Past Twelve Months? RELIGION OF FAMILY Total Catholic Protestant Jewish Households Not Having Served % % % Canned Salmon Within Last Months 100.0 100.0 100.0 100.0 Reasons Don't like, Family Dislikes L702 53.8 Lhe 13.6 Dislike Canned Fish, Prefer It Fresh/ Frozen 13.6 12.6 13-5) 31.8 Expensive, Price 10.3 609 12.2 - Dislike Al] Fish Can 5.0 11,8 Gel Flavor, Strong, Oily, Salty, Fishy Taste 7.9 12.6 13.5 31.8 i i Not On Diet, 702 563 8 el 13.6 Habit, Never Used, No Particular Reason 5.8 8.0 hed hed Prefer Other Canned Fish 3el he2 202 - Odor, Strong Odor 2.6 V2 2.6 13.6 Prefer Meat 1.5 0.8 2el - Fear Poison From Canned Salmon 1.2 1.1 1.3 - Other 4.7 207 506 Jol Don't Know Oo 0.4 0.2 TS Weighted Base: (863) (263) (Sh) Y (22) ay Shown for consistency only. Base too small for reliability. Note: Some respondents gave more than one reason. Percentazes for 3h cases representing "Other Denominations" not shown. Could You Tell Me Why You Did Not Serve Canned Salmon During The Past Twelve Months? RACE OF HOMEMAKER Total White Non-White Households Not Having Served % e Canned Salmon Within Last 12 Months 100.0 100.0 100 .0 Reasons Don't Like, Family Dislikes 7.2 18.9 31.3 Dislike Canned Fish, Prefer It Fresh /Frozen 13.6 13.0 19.3 Expensive, Price 10.3 10.5 8h Dislike 411 Fish 9h 9.8 6.0 Flavor Strong, Oily, Salty, Fishy Taste 709 8.1 6.0 Fish Disagree, Not On Diet, Doctor's Orders Te2 6.8 10.8 Habit, Never Used, No Particular Reason 58 See 10.8 Prefer Other Canned Fish 3e1 3el 20h Odor, Strong Odor 2.6 2.3 4.8 Prefer Meat 15 1.6 12 Fear Poison From Canned Salmon 1.2 1.2 1.2 Other L.7 4.3 8h Don't Know Oy 0.3 ee) Weighted Base: (863) (778) 1/(85) 1/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one reason. 2h9 Section G NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 Could You Tell Me Why You Did Not Serve Canned Salmon During The Past Twelve Months? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not <=: Households Not Having Served Ty eee Within Last 100,0 100.0 100.0 100.0 Reasons Don't like, Family Dislikes L722 bhe2 0.8 18.5 Dislike Canned Fish, Prefer It Fresh /Frozen 13.6 1); .0 1h,.3 13.5 Expensive, Price 10.3 10.5 10.2 9.6 Dislike All Fish Sel 11.6 6.1 9.0 Flavor, Strong, Oily, Salty, Fishy Taste 79 720 1202 Tel Fish Disagree, Not On Diet, Doctorts Orders Wee 5.8 10.2 73 Habit, Never Used, No Particular Reason 5.8 el 8.2 6.0 Prefer Other Canned Fish 361 365 2.0 209 Odor, Strong Odor 2.6 203 4.1 226 Prefer Meat 1.5 1.67 - 1.6 Fear Poison From Canned Salmon 1.2 4.1 - 0.3 Other he? 8.1 hel 39 Don't Know Ooh 0.6 - 0.3 Weighted Base: (863) (175) 1/ (50) (620) 1/ Shown for consistency only. Base too small for reliability. Note: Some respondents gave more than one reason. Percentages for 18 cases representing "Unreported Employment'! not shown, Could You Tell Me Why You Did Not Serve Canned Salmon During The Past Twelve Months? AGE OF HOMEMAKER = anc Total 15-2 25-29 30-34 35-39 LOA U5-l9 50-54 55-59 60-64 Over_ Households Not Having % 4 % % % % g % Re Served Canned Salmon Within Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 47.2 63.6 56.7 She? 52.2 5h.5 Sled 3903 27066 27.9 3he2 Dislike Canned Fish, Prefer Fresh / Frozen 13.6 oO Wye) 1203! Wb) S860) 2062) 213 GeO OCOM Lol Expensive, Price 10.3 15 5.8 9 1255 Ql We? 1957 12d he 959 Dislike ALL Fish 9 lt Pol abiplymakhsc) i cals aC ernie lhe SIA Shs} TG Y Flavor, Strong,Oily,Salty,Fishy Taste 7.9 360. Fel) 1263 9 ek | 658) 8.5 SOU Seon Gammel Fish Disagree, Not On Di t, Doctor's Orders ai Vee 4.5 5 2.8 3.1 h.5 4.3 6.6 12.1 13.2 21.6 Habit, Never Used, No Particular Reason 5.8 10.6 2.9 2.8 5.2 8.0 3.2 8.2 8.6 8.8 hed Prefer Other Camned Fish 30 Deo) 3e8i D9 2 oun Se lO. OO. mmmn .OMMEEPL SO) Odor, Strong Odor 2.6 Ne ey ales Gs) Slay SI aS CGO TD Prefer Meat 1.5 - 1.0 2.8 - 5 4.3 1.6 1.7 1.5 1.8 Fear Poison From Canned Salmon 1.2 - 2.9 0.9 s alaie 3.2 - 1.7 - 009 Other 4e7 - BA ta Ors) TR thes) SB SHA GG Don't t Know Ooh - - - 1.0 - - 3.3 - = 2 Weighted Base: (863) 1/ (66) (ok) (108)1/(97) 1/(89) 1/(94) 1/(6h) 1/(58) 1/(m) (22) 1/ Relatively unstable due to the small number of cases, Note: Some,respondents gave more than one reason, 250 Section G NATIONAL CANNED FISH AID SHELLFISH sTuDY Question.1 Could You Tell Me Why You Did Not Serve Canned Sardines During The Past Twelve Months? REGIOWS North= North- Total east Central South West p p P P % Households Not Having Served Sardines Within The Last 12 Months 100.0 100e0 100.0 100.0 100.0 Don't Like, Family Dislikes 6608 60el 67h Fel: 7le6 Plevor Strong, Oily, Salty, Fishy Taste OAS, albes) hel 8. 1067 Fish Disagree, Not On Diet, Doctor's Orders 626 606 Sel 902 heb Habit, Never Used, No Particular reason 5.8 528 709 heh eb Dislike All Fish 565 503 Jel 3el 1.5 Dislike Canned Fish, Prefer Fresh/Frozen he? 505 hel 565 205 Odor, Strong Odor 3.6 4.0 2.8 52 1.0 Don't Like Appearance, Doesntt Look Clean 206 2.8 3.3 ales} 306 Expensive Price 1.7 0.5 203 1.8 205 Prefer Meat aleal 0.8 1.8 005 1.5 Prefer Other Canned Fish aban 1.0 1.8 1.0 - Other 220 1.8 2.5 1.9 15 Dontt Know 0.1 Oe2 - 0.3 - Weighted Base: (1376) (397) (39h) (385). (200) Note: Some respondents gave more than one reasone Could You Tell ife Why You Did Not Serve Canned Sardines During The Past Twelve Months? ChISTYIISeZsE Megalo- Metro Non= Non- Non= politan Central Metro Metro Metro Over 50,000- Suburban 2,500—- Rural Rural 1a Met Or F iF Total 500,000 500,000 etro za OO 8=6 Farm Non-Farm Households Not Having Served Canned : rs ie Sardines Within The Last 12 Months 100.0 100.9 100.9 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 66.8 57.0 17.9 63.1 6561 71.9 7205 Flavor Strong, Oily, Salty, Fishy Taste 9.6 18.8 oo 93 920 6.8 3.7 Fish Disagree, Not On Diet, Doctors Orders 6.6 Io 3.8 6.2 6.6 1.4 10.0 Habit, Never Used, No Particular Reason 5.8 5.8 3.3 722 6.1 6.2 529 Dislike All Fish 5.5 hg hel 728 5eT he1 3.7 Dislike Canned Fish, Prefer Fresh /Frozen .7 Se 3.8 Soh he? 207 4.6 Odor, Strong Odor 3.6 4.0 2.8 ek 2.8 alah heb Don't Like Appearance, Doesn't Look Clean 2.6 1.8 1.7 Tepe 1.4 201 3.2 Expensive Price aif 0.5 By 1.0 1.9 207 207 Prefer Meat 1.1 0.9 1.7 = = 55 0.9 Prefer Other Canned Fish alah 1.3 algal 123 09 - 1.4 Other 2.0 2.7 2.8 1.6 1.0 3.4 1.3 Don't Know 0.1 0.5 - - 0.5 - - Weighted Base: (1376) (223) (182) (387) (216) (149) = (219) Note: Some respondents gave more than one reason. 251 Section G NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 Could You Tell Me Why You Did Not Serve Canned Sardines During The Past Twelve Months? INCOME 5 er $1000- 000- 000— Om ; Total 1000 1999 2999 3999 999 6999 9999 and Over Households Not Having Served Canned Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes : 66,8 53.1 652 66.3 Tey = =65.3 = 6909 = 7303 = 55D Flavor Strong, Oily, Salty, Fishy Taste 9.6 661 10.7 8.6 8.2 1.8 9.3 10.5 13.6 Fish Disagree, Not On Diet, Doctor's Orders 6.6 15.3 16.1 5.7 5.6 562 2.8 9.3 - Habit, Never Used, No Particular Reason 5.8 6.1 2.7 6.9 4.6 7.6 5.7 5.8 6.8 Dislike All Fish 5.5 8.2 1.8 6.9 5.6 9 5.7 2.3 10.2 Dislike Canned Fish, Prefer Fresh /Frozen 4.7 6.1 13.4 Sel 3.0 3.8 4.1 2.3 3.4 Odor, Strong Odor 3.6 2.0 2.7 Sel 3.6 3.1 357/ 4.7 3.4 Don't Like Appearance, Doesn't Look Clean 2.6 Bel: - Sel 2.3 2.4 2.8 - Sel Expensive Price 1.7 kel 4.5 005 1.6 0.3 2.4 1.2 - Prefer Meat el - - 1.7 0.7 1.7 0.8 2.3 1.7 Prefer Other Canned Fish 1.1 2.0 - 1.1 0.3 0.7 1.6 2.3 3.4 Other 2.0 2.0 2.7 2.3 1.6 2.1 1.2 3.5 1.7 Don't Know OL - - - 0.7 - - - - Weighted Base: (376) 2/(98) = (az) (75) (306) (289) (26) -Y/(92) 2/59) 1/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one reason. Could You Tell Me Why You Did Not Serve Canned Sardines During The Past Twelve Months? NUMBER OF PERSONS IN HOUSEHOLD Six Total One Two Three Four Five or More Households Not Having Served % % % 4% % Zz % Canned Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 66.8 50.8 60.2 77.0 71.8 69.3 67.3 Flavor Strong, Oily, Salty, Fishy Taste 9.6 12.3 9.9 5.6 10.4 als\eal 9.5 Fish Disagree, Not On Diet, Doctor's Orders 6.6 16.4 10.6 3.9 NT, 1.3 4.8 Habit, Never Used, No Particular Reason 5.8 5.7 6.h 2.5 6.2 6.5 9.5 Dislike All Fish Aes 9.0 8.7 5.6 Bat 5)a5} 0.7 Dislike Canned Fish, Prefer Fresh/Frozen L.7 7.4 5.2 3.2 4.3 5.2 Teal Odor, Strong Odor 3.6 31.3 Sos 2.5 4.2 5.2 3.L Don't Like Appearance, Doesn't Look Clean 2.6 2.5 2.9 1.8 3.5 ates} 2.4 Expensive Price ILS Bia5} TNS 1.8 ale 0.6 2.0 Prefer Meat abel 0.8 2.2 ileal 0.8 - - Prefer Other Canned Fish aban 0.8 0.7 2.1 0.8 ata5} 0.7 Other 2.0 hel 1.8 or? 1.9 2.6 1.4 Don't Know 0.) Ke - 0.3 - - 0.7 Weighted Base: (1376) (123) (410) (283) (259) (153) (148) Note: Some respondents gave more than one reason. Section G NATIONAL CANNED FISH AND SHELLFISH STUDY Could You Tell Me Why You Did Not Serve Question 1 Canned Sardines During The Past Twelve Months? Households Not Having Served Canned Sardines Within The Last 12 Months Reasons Don't Like, Family Dislikes Flavor Strong, Oily, Salty, Fishy Taste Fish Disagree, Not On Diet, Doctors Orders Habit, Never Used, No Particular Reason Dislike All Fish Dislike Canned Fish, Prefer Fresh /Frozen Odor, Strong Odor Don't Like Appearance, Doesn't Look Clean Expensive Price Prefer Meat Prefer Other Canned Fish Other Don't Knew Weighted Base: Total 100.0 66.8 906 6.6 5.8 565 4.7 326 206 1.7 1.1 1.1 2.0 0.1 (1376) RELIGION OF FAMILY Catholic 100.0 6269 ed 6.8 625 306 he? 201 3.3 009 009 1.2 3.0 0.3 (338) 1/ Shown for consistency only. Base too small for reliability. Note: Some respondents gave more than one reason. Percentages for 37 cases representing "Other Denominations" not shown. Could You Tell Me Why You Did Not Serve Canned Sardines During The Past Twelve Months? Households Not Having Served Canned Sardines Within The Last 12 Months Reasons Don't Like, Family Dislikes Flaver Streng, Oily, Salty, Fishy Taste Fish Disagree, Net On Diet, Doctors Orders Habit, Never Used, No Particular Reason Dislike All Fish Dislike Canned Fish, Prefer Fresh / Frozen Odor, Streng Odor Don't Like Appearance, Deesn't Look Clean Expensive Price Prefer Meat Prefer Other Camed Fish Other Den't Know Weighted Base: Total 100.0 66.8 96 6.6 568 505 ho? 306 26 1.7 1.1 1.1 200 Ool (1376) Note: Seme respondents gave more than one reason. 253 Protestant 100.0 6767 705 6h 6.0 63 48 he3 203 2.0 1.2 1.1 1.8 OL (969) Jewish 100.0 RACE OF HOMEMAKER Non-White White mm 1e7 0.2 (1263) 100.0 Shed 10.6 8.0 helt heb Io 8.0 207 Section G NATIONAL CANNED FISH AND SHELLFISH STUDY Could You Tell Me Why You Did Not Serve Question 1 Canned Sardines During The Past Twelve Months? EMPLOYMENT OF HOMEMAKER Tetal =-time e No ° Households Not Having Served Canned Ty a Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 66.8 66.9 65.8 66.7 Flavor Strong, Oily, Salty, Fishy Taste 9.6 8.8 2.6 10.4 Fish Disagree, Net On Diet, Doctors Orders 6.6 heb 729 Tel Habit, Never Used, No Particular Reason 5.8 728 5.3 563 Dislike All Fish 5.5 6.8 1.3 526 Dislike Canned Fish, Prefer Fresh / Frozen he? 3eht ed, 4.8 Odor, Strong Odor 3.6 hel 709 342 Don't Like Appearance, Doesn't Look Clean 2.6 267 - 2.8 Expensive Prices : 1.7 lel 503 1.5 Prefer Meat 1.1 1.0 - 1.2 Prefer Other Canned Fish 1.1 200 226 0.7 Other 2.0 Leb 503 1.9 Don't Know Ool - - 0-2 Weighted Base: (1376) (299) 1/ (76) (976) 1/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one reason. Percentages for 25 cases representing "Unreported Employment" not shown. Could You Tell Me Why You Did Not Serve Canned Sardines During The Past Twelve Months? AGE OF HOMEMAKER 65 and Total 15-2 25-29 30-3, 35-39 Woe bS-W9 50-54 55-59 60-6 Over 22257 Se aa SS oS Households Not Having Served Canned ® z B oe ; z Sardines Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 66.8 1669 Tel) 6561) 7759) (6657 6500) nOSecl UO>.SemOl cam eo Flavor Strong, Oily, Salty, Fishy Taste 9.6 650, 966 LAN Oe LO 960) aS e2 hie Lhe Semel. O Fish Disagree, Not On Diet, Doctor's Orders 6.6 4.3 SH So) 2cO MMOs HMMs e 5.5 105 9. 18.3 Habit, Never Used, No Particular Reason 5.8 6.8 4.8 6.5 4.0 hol Fel 6 lt 6.3 7.3 4e3 Dislike All Fish 5.5 Cet Cronin ea pedo) hgh nee eae GS ah Te) Dislike Canned Fish, Prefer Fresh/ Frozen he7 2c Omics, 2h 257 1 1520) OsSEOR CME SOMOS 79 Odor, Strong Odor 3.6 3.4 Se Lieto ls Onis 8 - 3.6 - 73 3.0 Don't Like Appearance, Doesn't Look Clean 2.6 ays hes 5.9 2.0 2.5 - 09 1el 2.1 320 Expensive Price 1.7 - OsGiinnelss - Bab Bab) BSH - 2.1 4.3 Prefer Meat lel ~- - OMS) Oar! alcs) SH | Od) - eo aly Prefer Other Canned Fish abil - 1.8 52 1.3 1.3 - 1.8 2e1 1.0 0.6 Other 250 - 0.6 2h 2.0 2.5 2.8 5.5 are Bal) alge Don't Know Ool es o 0.6 O = 5 - - - 0.6 Weighted Base: (1376) (127) (166) (170) (149) (160) (1b3) (112) 1495) (100) (16) 1/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one reason. 25k Households Not Having Served Canned a Shrimp Within The Last 12 Months 100.0 Reasons Don't Like, Family Dislikes 2.8 Dislike Canned Shell?7ish,Prefer Fresh/Frozen 25.7 Expensive Frice 10.8 Habit, Neve- Used, No Particular Reason 6.3 Never Tasted 6.3 Flavor Strong, Oily, Salty, Fishy 5.1 Dislike All Fish h.0 Fish Disagree, Not On Diet, Doctors Oriers 3.6 Revolting, Sickening 2-1 Too Much Bother, Don't Like To Devein Them 1.7 Didn't Know It Was Available 1.2 Qdor, Strong Odor 1.0 Religious Beliefs 1.0 Not Filling, Not Much Food Value 0.8 Other 3.1 Don't Know 9.1 Weighted Base: (2106) Hote: Section G NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 Canned Shrimp During The Past Twelve Months? Households Not Having Served Canned Shrimp Within The Last 12 Months Reasons Don't Like, Family Dislikes Dislike Canned Shellfish, Prefer Fresh/Frozen Expensive Price Habit art » Never Used, No culer Reason Never Tasted Flavor Strong, Oily, Salty, Fisry Teste Dislike Al] Fish Fish Disagree; Not th Diet, Dector's Orders Revolting, Sickening Too Much Bother; Don't Like To Devein Them Didn't Know It Was Available Odor, Strong Odor Religious Beliefs Not Filling, Not Much Food Value Other Weighted Base: Note: Some respondents gave more than one reasone Could You Tell Me Why You Did Not Serve REGIONS Could You Tell Me Why You Did Not Serve Canned Shrimv During The Past Twelve Months? Some respondents gave more than one reason. North= lo Total east Central South West <2) 4 Pe B oe 100-0 100.0 100.0 100-0 100.0 42.8 eek 4303 3909 5le7 2507 28.0 18.2 322 21.7 108 703 Lj08 909 = 103 603 be? 902 Sell Sey 603 38 8.5 728 1.0 Sel 8.8 202 L.8 Sel ho keg 60) 1.8 1.5: 3.6 3.6 Bed 367 320 201 15 28 1.8 205 1.7 2.6 0.8 1.3 309 1.2 09 0.8 1.6 1.5 1.0 0.6 1.2 09 1.5 1.0 20h 005 0.3 1.0 0.8 1.5 11 Ol - 301 207 302 3.5 320 Ol 002 002 - - (2106) (539) (649) (713) (205) CAlUTY eSRr ZOE Mepalo- Metro Non= Yon-= Non= politan Central Metro Metro Metro Over 50,000= Suburban 2,500- Rural Rural 2 2 i 2 ton-*: 200,000 500 82 Hise 50. ze Farm Non-Farm 100.0 100.0 100.0 100.0 100.0 100.9 33.2 L569 37-7 45.6 46.3 5367 36.0 20.4 31.2 2762 8.0 14.0 99 12.6 725 12.2 19.2 8.9 562 he2 ey 563 10.3 10.3 6.0 Sel 4.7 5.6 13.8 567 Tel eb 7-7 hel 3.1 1.1 36h 31 6.0 30h 3.1 3.1 2.9 1.5 4.9 heh 1.8 6.0 0.5 2.3 361 2.5 1.3 2.3 2h 2.7 2h 1.3 0.9 9.3 1.6 0.8 0.7 0.6 1.3 2.0 0.5 1.1 lei 0.9 1.3 9.9 26 1.1 1.1 0.3 - - 1.3 - 1.5 - 1.3 - 2.6 3.9 3.6 21 4.9 2.6 0.3 = - - 0.5 - (388) (263) (550) (325) (229) (351) Section G NATIONAL CANNED FISH AND SHELLFISH STUDY Could You Tell Me Why You Did Not Serve tion 1 oles Canned Shrimp During the Past Twelve Months INCOME Ty raelele! sshc (00,0 = 1010.0 =A 1018" S7OOO= S10, 000 Total $1000 1999 2999 3999 999 6999 9999 and Over Houssholds Not Having Served Canned & & % z z z z & Shrimp Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons “Don't Like, Family Dislikes 428 0.5 4500 305 5 GDh 2923 2363 Dislike Canned Shellfish,Prefer Fresh/Frozen 2567 328 2205 23.8 2hed 2661 31.20 38.8 35.6 Expensive Price é 10.8 2262 906 11.2 10.2 8.3 11.8 8.6 5.5 Habit, Never Used, No Particular Reason 623 502 8.3 Sel 602 706 3h 905 8.2 Never Tasted 63 13.7 609 Sek 705 Sel 52 Sem a Flavor Strong, Oily, Salty, Fishy Sel 2.0 1.8 601 4.0 6.5 hed 6.0% 15.1 Dislike All Fish heO 6.5 1.8 hel he7 205 hed 1.7 8.2 Fish Disagree, Not On Diet, Docters Orders 306 569 703 30h 209 203 3h 52 - Revolting, Sickening 2el 1.3 1.8 2h 1.3 3.0 1.7 1.7 565 Too Much Bother, Don't Like To Devein Them 17, 0.7 0.9 20h 1.1 1.6 1.7 he3 4.1 Didn't Know It Was Available 1.2 200 1.4 1h 1.6 009 0.9 = > Odor, Strong Odor 1.0 1.3 - 0.7 0.9 0.9 1.7 0.9 1.4 Religious Beliefs 1.0 Oo7 - 1.0 1.1 0.7 0.9 he3 - Not Filling, Not Much Food Value 0.8 - 0.9 0.7 0.2 0.5 leh 1.7 207 Other 301 2.0 hel 3h 209 3.0 302 30h hel Don't Know O21 - - 0.3 0.2 - - - - Weighted Base: (2106) (153) (221) (297) (55) (433) + (352) ~— (120) 1/(75) 1/ relatively unstable due to the small number of cases, Note: Some respondents gave more than one reason, Could You Tell Me Why You Did Not Serve Canned Shrimp During The Past Twelve Months? NUMBER OF PERSONS IN HOUSHOLD Six Total One Two Three Four Five or More Households Not Having Served a e Ver 4 4 % Canned Shrimp Within The - astwlesMonthse) ss) 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes h2.8 421.0 ho.7 Lb.9 42.0 45.3 43.2 Dislike Canned Shellfish Prefer Fresh/Frozen 25.7 21.8 27.1 26.4 26.5 27.5 21.2 Expensive, Price 10.8 ToS} 8.3 9.9 10.2 12.6 16.5 Habit, Never Used, No Particular Reason 6.3 Si55) Sel 6.6 6.7 Tot 8.1 Never Tasted 6.3 6.6 5.1 Oi, 6.4 8.9 7.3 Flavor Strong, Oily, Salty, Fishy Taste 5.1 h.0 h.9 5.7 6.7 5.7 2.2 Dislike All Fish 4.0 8.0 6.5 4.2 2.1 a2 Ibo Fish Disagree, Not On Diet, Doctor's Orders 3.6 9.9 6.0 2.4 1.9 2.0 alii Revolting, Sickening Qe: 0.7 2.2 18 2.9 aie, 2.9 Too Much Bother, Don't Like To Devein Them A? - 1.5 2.6 1.6 IG 1.8 Didn't Know It Was Available He 3 1.5 13) 0.8 0.4 agi Odor, Strong Odor 1.0 2.0 0.7 0.9 gS} 1.2 0.4 Religious Beliefs 1.0 0.7 0.5 nes) 2.1 0.8 - Not Filling, Not Much Food Value 0.8 0.7 0.5 0.7 gil 0.4 1555 Other Bio 5.4 3.8 2.4 3.2 1.2 Boi/ Weighted Base: (2106) (153) (593) (458) (377) (2h9) (276) Note: Some respondents gave more than one reason. 256 Section G NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1 Could You Tell Me Why You Did Not Serve Canned Shrimp During The Past Twelve Months? RELIGION OF FAMILY Total Catholic Protestant Households Not Having Served Canned be 3 a 0 Shrimp Within The Last 12 Months 100.0 100.0 100. Reasons Don't like, Family Dislikes 42.8 2.7 42.9 Dislike Canned Shellfish, Prefer Fresh/Frozen 2567 31.0 2h.0 Expensive Price 10.8 12.9 10.9 Habit, Never Used, No Particular Reason 6.3 3.2 7.5 Never Tasted 6.3 5.0 609 Flavor Strong, Oily, Salty, Fishy Gal 7.3 hel Dislike All Fish 4.0 2.8 4.6 Fish Disagree, Not On Diet, Doctor's Orders 3.6 3.0 h.o Revolting, Sickening 21 1.0 2.6 Too Much Bother, Don't Like To Devein Them 107 2.0 1.5 Didn't Know It Was Available 1.2 1.0 1.2 Odor, Strong Odor 1.0 Ob 1.2 Religious Beliefs 1.0 - 0.2 Not Filling, Not Much Food Value 0.8 1.0 0.3 Other 3el 2.0 306 Don't Know Ool 0.2 Ool Weighted Base: (2106) (501) (1469 ) 1/ Relatively unstable due to the small number of cases. Note: Some respondents gave more than one reason. Percentages for 58 cases representing "Other Denominations" not shown. Could You Tell Me Why You Did Not Serve Canned Shrimp During The Past Twelve Months? 10.2 2.6 1.3 2.6 2.6 21.8 90 2.6 1/(78) RACE OF HOMEMAKER “ Total i | Reasons i : a “Don't Like, Family Dislikes 112.8 143.8 36.3 Dislike Canned Shellfish,Prefer Fresh/Frozen 25.7 25.3 28.5 Expensive Price 10.8 10.4 13.5 Habit, Never Used, No Particular Reason 6.3 6.4 503 Never Tasted 6.3 6.0 8.5 Flavor Strong, Oily, Salty, Fishy 5.1 562 4.6 Dislike All Fish 40 43 1.8 Fish Disagree, Not On Diet, Doctor's Orders 3.6 3.6 3.6 Revolting, Sickening 21 203 1.1 Too Much Bother, Don't Like To Devein Them eit 1.7 1.8 Didn't Know It Was Available 1.2 09 205 Odor, Strong Odor 1.0 0.9 14 Religious Beliefs 1.0 1.0 0.7 Not Filling, Not Much Food Value 0.8 0.8 Oo Other 361 2.8 503 Don't Know Ol Ool - Weighted Base: (2106) (1821) (285) Note: Some respondents gave more than one reasons 2M Section G Question 1 NATIONAL CANNED FISH AND SHEILFISH STUDY Could You Tell Me Why You Did Not Serve Canned Shrimp During The Past Twelve Months? Households Not Having Served Canned Shrimp Within The Last le Reasons Months Don't Like, Family Dislikes Dislike Canned Shellfish, Prefer Fresh/Frozen Expensive Price Habit, Never Used, No Particular Reason Never Tasted Flavor Strong, Oily, Salty, Fishy Dislike All Fish Fish Disagree, Not On Diet, Doctor's Orders Revolting, Sickening Too Much Bother, Don't Like To Devein Them Didn't Know It Was Available Odor, Strong Odor Religious Beliefs Not Filling, Not Much Food Value Other Don't Know Weighted = >->: melative unstable due to the small number of cases. 1/ Notes Some respondents gave more than one reason, ___ EMPLOYMENT OF HOMEMAKER Total Full-time 100.0 100.0 42.8 37h 25.7 3367 10.8 10.0 6.3 6.8 603 567 Git 6b 4.0 4.8 326 322 2e1 205 1.7 203 1.2 O07 1.0 0.2 1.0 009 0.8 0-2 361 30h Ol - (2106) (443) Part-Time Percentazes for 37 cases represent:ine "Unreported Hmployment" not shown, Could You ‘ell ie Why You Did Not Serve Canned Shrimp During The Past Twelve Months? Note: Some respondents gave more than one reason. 258 100.0 47.5 26.3 10.6 3.8 6.9 6.3 0.6 Not Employed 100.0 4h.0 23.4.2 10.8 6.2 6.5 4.5 hel 309 2.0 1.5 1.2 all 1.0 1.0 3.1 Ol (1166) A GE OF HOMEMAKER S and Total 15-2) 25-29 30-3) 35-39 hol 5-49 50-54 55-59 60-64 Over Households Not Having Served Canned a % % 3 % is % % z Shrimp Within The Last 12 Months 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Reasons Don't Like, Family Dislikes 42.8 5206 bled hed 8638.2 0S OS 3663 5S) Diet Canned Shellfish, efer Fresh/Frozen 25.7 2005 2927 26.2 30.0 25.0 328 28.0 25.3 21.1 1509 Expensive Price 10.8 823 8.6 461069" 13.5 163) 10.0) | (969) Geo cOmt oe, Habit, Never Used, No Particular Reason 6.3 6.4 5.7 Tol 502 5.5 6.2 8.8 3.9 8.8 Car Never Tasted 6.3 4.5 =-10.5 5.7 6.0 6.6 5.0 ol 3.2 6.1 6.9 Flavor Strong, Oily, Salty, Fishy 5. - Ye3i 7) 6.2 r9.0y 653) SON ial. Sue. Ole): Om Dislike $11 Fish 4.0 a ease nic NalAy ) Sal Ss a Shey AS Gal Gal Fish Disagree, Not On Diet, Doctor's Orders 3.6 PAH a aloyy alone aNeyl ey hgh ), Gea} thd}. DOR Revolting, Sickening 2.1 1.9 1.9 361 el! 1.6 2.9 1.6 1.9 2.0 2.9 Too Much Bother, Don't Like To Devein Them 1.7 alt HAH OR) aL Batt @ds Sesh Sb 7 eh He Didn't Know It Was Available 1.2 3.2 - Oly i pedicle mete) - 2.2 - 2.7 1.2 Odor, Strong Odor 1.0 5 ay aS GL aS) @dh = OHS - 1h 0.8 Religious Beliefs 1.0 - - 2.6 Ob Ob 2.1 - 1.3 0.7 1.6 Not Filling, Not Much Food Value 0.8 - - Ma ids | @h -@yh. aah - 14 0.8 Other 301 Oe ST ee eo SS} lhdh = SQ hath Don't Know Ool - - - = Ol - - - - Ok Weighted Base: (2106) (157) (210) (233) (269) (258) (2h1) (186) (155) (152) (25) ccotiontH Use of Pet Foods Containing Fish Question la NATIONAL CANNED FISH AND SHELLFISH STUDY Does Your Family Own A Dog Or Cat? REGIONS forth= 0 Total east Central South West 3 % % 4 es All Households 100.0 100.0 100.0 100.0 100.0 Gunite av D0e B2ebh 19527 S6s0 mu OsGuml sare Not Owning A Dog 6725 80.8 6302 590 6869 Owning A Cat 20.1 12.7 2205 2204 hed Not Owning A Cat CA IS RB ids. GBR Weighted Base: (2770) (73h) (805) (848) (383) Does Your Family Own A Dog Or Cat? CeEST OY aS baZiek Megalo- Metro Non= Non= Non= politan Central Metro Metro Metro Over 50,000- Suburban 2,500- Rural Rural Total oe sue Metro 2009 Farm No. -Farm All Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Owning A Dog 32.5 18.0 20-4 Boia 2602 Oe 207 Not Owning 4 Dog 67.5 82.0 79.6 6769 7328 30.6 573 Owning A Cat 20.1 8.5 702 174 11.4 62 07 3004 Not Owning A Cat 7909 9125 92.8 82.6 88.6 3703 = 69.6 Weighted Base: (2770) (528) (363) (760) (Loh) (28h) (431) 259 Section H Question la All Households Owning A Dog Not Owning A Dog Owning A Cat Not Owning A Cat Weighted Bases All Households Oming A Dog Not Owning A Dog Oming A Cat Not Owning A Cat Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Does Your Family Own A Dog Or Cat? Total 100.0 3205 6705 2001 7909 (2770) INCOME er = $1000 1999 2999 10000 100.0 100.0 3009 3208 3he6 6901 67 2 65eh 2603 2he9 1969 7307 7501 8001 (175) (253) (382) 3999 100.0 3209 67el 21.0 7900 (580) Does Your Fanily Own A Dog Or Cat? (2770) (197) NUMBER OF PERSONS IN HOUSEHOLD Two 100.0 25 01 The9 hed 85 1 (778) 260 Three 100.0 3105 68.5 21h 78 06 (59h) 4999 100.0 2907 7003 179 8201 (565) Four 100.0 3502 64.8 1969 8001 (517) 6999 100.0 3007 6903 1709 8201 (498) Five 100.0 14305 5605 28 20 72.0 (322) 9999 an ins 0,000 d Over 100.0 100.0 37oh 6226 1302 86.8 (190) Six or More 100.0 4702 5208 28.5 7105 (362) 3705 6205 281 7109 (128) Section H Question la All Households Owning A Dog Not Owning A Dog Owning A Cat Not Owning A Cat Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Does Your Family Own A Dog Or Cat? (2770) RELIGION OF FAMILY Catholic Protestant % 4 100.0 100.0 26.6 3626 73 04 630) 1be3 2306 8507 60h (753) (1860) 1/ Relatively unstable due to the small mumber of cases. Note: Percentages for 73 cases representing "Other Denominations" not shown. All Households Owning 4 Dog Not Owning 4 Dog Owing A Cat Not Owning A Cat Weighted Base: Does Your Family Own A Dog Or Cat? Total 100.0 3205 6705 ol 1909 (2770) RACE OF HOMEMAKER White 100.0 3303 6607 20.8 19 02 (227) 261 Non-White 100.20 27ol 72.9 1507 8h.o3 (343) Section H Question la All Households Owning sADog Not Owning a Dog Owning A Cat Not Owning A Cat Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Does Your Family Own A Dog Or Cat? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Employed 100.0 109.0 100.0 100.0 32.5 27.8 37.2 33.5 67.5 72.2 62.8 66.5 20.1 1.6 22.0 22.4 7909 88.4 78.0 7726 (2770) (586) (218) (1913) Note: Percentages for 53 cases representing "Unreported Employment" not shown. All Households Owning A Dog Not Owning A Dog Owning A Cat Not Owning A Cat Weighted Base: Does Your Family Own A Dog Or Cat? AGE OF HOMEMAKER 65 and Total 15-2 25-29 30-3) 35-39 4o-kk U5-l9 50-54 55-59 60-6 _Over % % & 4 rs g % % g % % 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 32.5 27.2 2908 3304 43.8 36.2 37.8 35.2 22.8 29.7 20.5 6765 72.8 7002 6606 562 63.9 62.2 64.8 7722 7003 7925 20.1 16.2 Wye9 2003 22.6 21.9 2he7 23.3 16.8 18.8 18.2 19.9 83.8 851 79e7 7704 7801 75.3 7607 83-2 81.2 81.8 (2770) (191) (282) (3k) (349) (338) (30h) (270) (197) (492) (303) 262 Section H Question 1b NATIONAL CANNGD TISK AND SHELLFISH’ STUDY x, Do You Feed Canned Pet Food Containing Fish To Your Dog? RIENG) LOMNis North- North --- a oe ae ae HOMseHnL devosninaaDdes 100.0 100.0 100.0 100.0 100.0 Feed Canned Pet Food To Dog 26.3 23.6 19.6 30.6 3h.2 Do Not Feed Canned Pet Food To Dog 67.1: 7007 oan 63.3 She7 Don't Know 6.3 Dieil L.7 6el 11.1 Weichted Rase: (900) (12) (296) (3h) (119) Do You Feed Canned Pet Food Containing Fish To Your Dog? CREAT AYA Orley Zee Megalo- Metro Non= Non-= Non- politan Central Metro Metro Metro Over 50,000= Suburban 2,500- Rural Rural Total 500,000 500,000 Metro 50,000 Farm Non-Farm G4 54 % 4 Z Pp 4 Households Oming Dogs 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Feed Canned Pet Food To Dog 26.3 28.0 2h.7 29.5 10.6 1712985 Do Not Feed Canned Pet Food To Dog 67h 64.5 5705 65-6 She? 86.8 61.8 Don't Know 6.3 725 17.8 4.9 he7 1.5 8.7 Weighted Base: (900) 2/(95) (7h) (2h) (106) (197) (28) 1/ Relatively unstable due to the small number of cases. 263 Section H Question 1b NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Feed Canned Pet Food Containing Fish To Your Dog? INCOME $1000 >2000 $3000 $14,000 $ $ ) Total $1000 1999 2999 3999 is 6999 9999 and Over Households Omning Dogs 100,90 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Feed Canned Pet Food To Dog 2623 ne 19.3 2h ol 27 oly 26.8 3202 39 17.0 Do Not Feed Canned Pet Food To Dog 67k 87.0 7305 68 67 407 6601 61.9 5962 76.6 Don't Know 603 1.9 702 609 709 Tel 59 ley beh Weighted Base: (900) 2/(54) 2/(83) (132) (ag) (268) )=— (53) Ym) 2 (ue) 1/ Relatively unstable due to the small number of cases, 2/ Shown for consistency only. Base too small for reliability. Do You Feed Canned Pet Food Containing Fish To Your Dog? NUMBER OF PERSONS IN HOUSEHOLD Six Total One Two Three Four Five or More ® a a ee 3 cA 2 Households Owning Dogs 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Feed Canned Pet Food d To Dog 26.3 4.1 32.0 29.4 29.8 28.0 14.6 Do Not Feed Canned Pet Food To Dog 67-4 79.2 61.8 602 66.3 69.1 75 oly Don't Know 6.3 16.7 6.2 6.4 3.9 2.9 10.0 Weighted Base: (900) 1/(25) (195) (187) (182) (140) (171) aly/ Shown for consistency only. Base too small for reliability. 264, Section H NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1b Do You Feed Canned Pet Food Containing Fish To Your Dog? RELIGION OF FAMILY Total Catholic Protestant Jewish % % % Households Owning Dogs 100.0 100.0 100.0 100.0 Feed Canned Pet Food To Dog 26.3 2961 2509 - Do Not Feed Canned Pet Food To Dog 670k 6203 68.5 100.0 Don't Know 603 8.6 506 - Weighted Base: (900) (200) (680) 1 (1) 1/ Shown for consistency only. Base too small for reliability. Note: Percentages for 19 cases representing "Other Denominations" not shown. Do You Feed Canned Pet Food Containing Fish To Your Dog? Total Households Owning Dogs 100.0 Feed Canned Pet Food To Dog 26.3 Do Not Feed Canned Pet Food To Dog 67 el Don't Know 6.3 Weighted Base: (900) 1/ Relatively unstable due to the small number of cases. 265 6702 5.6 (807) RACE OF HOMEMAKER Non-White 100.0 19 ob Section H NATIONAL CANNED FISH AND SHELLFISH STUDY Question 1b Do You Feed Canned Pet Food Containing Fish To Your Dog? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not fe Households Owning Dogs 100.0 100.0 100.0 100.0 Feed Canned Pet Food To Dog 2663 3001 30.0 Sel Do Not Feed Canned Pet Food To Dog 67h 60.7 58.7 69.7 Don't Know 603 902 1.3 hed Weighted Base: (900) (163) Y/ (61) (60) 1/ Relatively unstable due to the small number of casese Note: Percentages for 16 cases representing "Unreported Employment" not shown. Do You Feed Canned Pet Food Containing Fish To Your Dog? AGE OF HOMEMAKER Si 55-59 60m64 oon Total 15- 25-29 30-3) 35-39 hom US-L9 50-5); 59 Over Households Owning Dogs 100.0 100.0 100.0 100.0 10.0 100.0 100.0 100.0 100.0 10,0 100.0 Feed Canned Pet Food To Dog 2603 23el 23.8 28 69 hed 3329 20.0 30.1 Qhelt 28.1 22.6 Do Not Feed Canned Pet Food To Dog 67 elt Tlel 6901 6528 6909 5905 Tle3 62h 6809 7002 710 Don' t Know 6.3 5.8 Tel 503 52 6.6 8.7 705 667 le? beh Weighted Bases (900) 2/(52) Len) (225) (153) (122) (215) 2/(95) 2/ (45) 2/(57) 1/(62) v/ Relatively unstable due to the small number of casese 2/ Shown for consistency only. Base too small for reliability. 266 Section H Guestion 1b Households Owning Cats Feed Canned To Cat Do Not Feed Pet Food To Don't Know Weighted Base: 1/ Shown for consistency only. NATIONAL CANIED FISH AND SHELLFISH STUDY Do You Feed Canned Pet Food Conteining Fish To Your Cat? Base too small for reliability. 267 REGIONS North- North Total east Central South West % b Pp Pp Pp Households Owning Gats 100.0 Moo.c 100.0 100.0 lAoo.0 Feed Canned Pet Food Tb Cat 3927 65.2 28.2 3.6 h73 Do Not Feed Camned Pet Food Ib Cat 58.7 32.6 69.6 6h.3 51.6 Don't Know 1.6 262 2.2 ala 1.1 Weighted Base: (558) 1/93) (181) (190) 1A9b) 1/ Relatively unstable due to the small number of cases. Do You Feed Canned Pet Food Containing Fish To Your Cat? (iG AE DG te) 3G 74 10) Megalo- Metro Non= Non= Non= Politan Central Metro Metro Metro Over 50,000- Suburban 2,500- Rural Rural Total 500,000 500,000 Metro 50, 000 Farm Non-Farm % 4 y Pp 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Pet Food 397 6202 72.0 61-3 53.3 11.8 37.2 Canned Cat 58.7 3303 28.0 3769 46.7 87-1 597 1.6 yed = 0.8 - 1.1 3.1 (558) Ixus) 1/ (26) (132) 2/(W6) (178) ~— (132) Section H Question 1b NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Feed Canned Pet Food Containing Fish To Your Cat? INCOME Total $1000 1999 2999 Households Own Cats -100.0 100.0 100.0 100.0 Feed Canned Pet Food To Cat 3907 217 3002 2603 Do Not Feed Canned Pet Food To Cat 58 07 78 03 69 8 72h Don't Know 1.6 - _ 1.3 Weighted Base: (558) 2/ (46) 2/(63) 2/ (76) 1/ Shewn for consistency only. Base too small for reliability. 2; Reletively unstable due to the small number of cases, (122) Do You Feed Canned Pet Food Containing Fish To Your Cat? NUM Total One Two Households Owning Cats 100.0 100.0 100.0 Feed Canned Pet Food To Cat 307 2202 leh Do Not Feed Canned Pet Food To Cat 58.7 7202 58.6 Don't Know 1.6 56 - Weighted Base: (558) 1/19) (116) 1/ Shown for consistency only. Base too small for reliability, 2/ Relatively unstable due to the small mmber of cases. 268 499 “ 100.0 S6ah 4106 200 (101) 2/(89) U0 ieee SLU, OOO STOR : “IU; 6999 9999 and Over 100.0 100.0 100.0 5209 WyeO 8 8=—-” Wek Lhe 56.0 629 203 — oO 1/(25) 1/(36) Six or Four Five More 100.0 100.0 100.0 5209 Ook 31k 47el 5906 6307 - - hed (103) 2/ (90) (103) Section H Question 1b NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Feed Canned Pet Food Containing Fish To Your Cat? RELIGION OF FAMILY Total Catholic Protestant Jewish 4 % Households Owning Cats 100.0 100.0 100.0 100.0 Feed Canned Pet Food To Cat 3907 LS oh 38 2 - Do Not Feed Canned Pet Food To Cat 5867 52.8 60.2 = Don't Know 1.6 1.8 1.6 - Weighted Base: (558) (108 ) (439) = Note: Percentages for 11 cases representing "Other Denominations" not shown. Do You Feed Canned Pet Food Containing Fish To Your Cat? RACE OF HOMEMAKER Total White Non-white Households Owning Cats 100.0 100.0 1000 Feed Canned Pet Food To Cat 3967 4166 2202 Do Not Feed Canned Pet Food To Cat Be7 56.8 1509 Don't Know 1.6 1.6 129 L/ Weighted Base: (558) (50h) (5h) V Relatively unstable due to the small number of caseBe 269 Section H Question 1b NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Feed Canned Pet Food Containing Fish To Yeur Cat? EMPLOYMENT OF HOMEMAKER Total Full -Time Part=Time Not Employed Households Owning Cats 100.0 100.0 100.0 100.0 Feed Canned Pet Food To Cat 39.7 5209 5202 36.2 Do Not Feed Canned Pet Food To Cat 5B 7 45.6 4305 62.) Don't Know 1.6 105 he3 1b Weighted Base: (588 ) L/ (68) 2 (1B) (428) 1/ Relatively unstable due to the small number of cases. 2/ Shown for consistency only. Base too small for reliability. Note: Percentages for 1) cases representing "Unreported Employment" not shown. Do You Feed Canned Pet Food Containing Fish To Your Cat? AGE OF HOMEMAKER and Total 15-2) 25-29 30-3 35-39 hO-b 5-49 50-54 55-59 60-64 Over % Bas | a a ae ey Soe see aa ay % 4 Households Owning Cats 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Feed Canned Pet Food To Cat 3907 2900 3507 5007 4320 38.9 bheO 43.6 36. dhe 20.0 Do Not Feed Canned Pet Food To Cat 3.7 67.8 595 4903 5587 5967 5363 5.8 60.6 556 80.9 Don't Know 1.6 3.2 4.8 - alesyy jalgh 207 1.6 3.0 - - Weighted Base: (558) 1/(m1) (ue) 2/(70) 2/¢79) 2/¢7mu) 2/75) 2/(63) 2/(33) 1/(36) 2/55) 1/ Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. 270 Question 2a NATIONAL CANNED FISH AND SHELLFISH STUDY On How Many Days During The Past Week Did You Serve Canned Pet Food Containing Fish To Your Dog? REGIONS North=- North Total wa Central ae a Households Feeding Canned Pet Food Containing Fish Tc Dogs : 100.0 100.0 100.0 100.0 100.0 Number Of Days One 20.0 39. 17.6 15.8 17.5 Two 19.6 18.2 22.8 23.22 ted Three 13.3 15.2 10.5 14.7 12.5 Four 3.1 - - 2.1 ees) Five 2.2 - 3.5 abou, 5.0 Six 0.9 - - 2.1 - Seven 21.3 US) 26.3 22.1 aly} None 15.6 12.0 12.3 13.7 Cite) Don't Know 4.0 - 7.0 502 - Weighted Base: (236) 1/(33) —_2/(58) (205) 1/(ho) 1/ Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. On How Many Days During The Past Week Did You Serve Canned Pet Food Containing Fish To Your Dog? CUESTA anomie Megalo- Metro Non= Non= Non= politan Central Metro Metro Metro Over 50,000- Suburban 2,500- Rural Rural Total 500,000 500,000 Metro 50,000 Farm Non=Farm % z Pp Z P % Households Feeding Canned Pet Food Containing Fish To Dogs 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Days One 20.0 20.8 2202 20.8 3302 14.3 lll Two 19.6 16.7 16.7 2365 19.5 19a 67, Three 13.3 12.5 16.7 16.7 11.1 9.5 11.1 Four 361 h.2 - - 2.8 4.8 Tol Five 22 - - 2.6 2.8 4.8 1.9 Six 0.9 - - - - - 367 Seven 21 3 29.1 16.7 186.1 16.7 14.3 2905 None 15.6 12.5 27.7 15.3 56 23.7 16.7 Don't Know h.0 he2 - 2.6 8.3 9.5 1.9 Weighted Base: (236) 1/(26) ¥/(1) 2/(72) Y/(y3) ¥/(23) 2/(54) 1/ Shown for consistency only. Base too small for reliability. 2 Relatively unstable due to the small number of cases. 271 Section H NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2a On How Many Days—During The Past Week Did You Serve Canned Pet Food Containing Fish To Your Dog? $ g $300 $ $ $ Total $1000 1999 2999 3999 4999 6999 9999 Households Feeding Canned Pet Food Containing Fish To Dogs 100.0 100.0 100.0 100.0 100.C 100.0 100.0 100.0 conten OFT One 20.0 33.3 12.5 19 1.2 WG 26.5 0.0 Two 19.6 50.0 31.2 12.9 20.4 17.1 16.3 20.0 Three 1323 1607 - 16el 2heS = 1202 Uo = Four 361 - - 907 - hed hel - Five 2.2 - - - 2.0 2.4 2.0 8.0 Six 0.9 - 603 - 2.0 - - - Seven 21.3 - 1205 29060 2he5 171 22.5 16.0 Nene 15.6 - 31.2 3e2 1203 heh $be3 16.0 Don't Know 4.0 - 6.3 907 hel 7e3 - - Weighted Base: (236) (6) WV (a6) 2/(32) 2/(52) Y(us) /(u9) 3/ (28) V/ Shown for consistency oly. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. On How Many Days During The Past Week Did You Serve Canned Pet Food Containing Fish To Your Dog? NUMBER OF PERSONS IN HOUSEHOLD Total One Two Three Four Five or More e e nea Te ae a ee Sate Households Feeding Canned Pet Food Containing Fish To Dogs 100.0 100.0 100.0 100.0 100.0 100.0 100.0 vunber Qf Days ‘One 20.0 100.0 1.1 18.6 17.3 25.0 32.0 Two 19.6 - 19.3 22.2 19.2 19.4 16.0 Three 13.3 - 15.8 ih.8 ott 11.1 20.0 Four 35! - 7.0 - 1.9 2.8 4.0 Five 2.2 - 3.5 - 5.3 - - Six ios = 3.5 = = + 2 Seven 21.3 - 17.5 29.6 17.3 22.2 20.0 None 15.6 - 12.3 11.1 28.9 13.9 8.0 Don't Know 4.0 - 7.0 BT, 1.9 5.6 - Weighted Base: (236) Way 2/6) 2/56) Atsu)— W39) YC) ay/ Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. 272 Section H Question 2a Containing Number Of Days Six Seven None Dor' t Know Weighted Base: = Note: Households Feeding med Pet Food Containing Seven None Don't Know Weighted Baser 1/ Show for consistency only. Total 100.0 20.0 19.6 13.3 3el 202 0.9 2.3 15.6 L.0 (236) 1/ Rel-tively unstable due to the small number of casese Percentages for 3 cases representing "Other Denominations" not shown. Total 100.0 20.0 19.6 1323 301 202 0.9 2103 1566 4.0 (236) Catholic Protestant aR EN as Di weennie 100.0 100.0 18.2 20h) 21.8 18.7 7.3 1.9 703 1.8 - 209 - alse 291 1961 Wed 16,2 1.8 4.8 (8) (175) Base too small for reliability. 273 BATIG CARNED KGSH AND SHELLFISH STUDY On How Many Days Dvring The Past Week Did You Serve Canned Pet Food Containing Fish To Your Dog? ROLIGION OF FAMILY On How Many Days During ‘he Past Week Did You Serve Canned Pet Food Containing Fish To Your Dog? Jewish — a 100.0 RACE OF HOMEMAKER White eas 100.0 Non-White 100.0 3503 3503 Section H Question 2a On Households Feeding ; Canned Pet Food Containing Fish To Dogs Number Of Days Five Six Seven None Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY How /cuy Days During The Past Week Did You Serve ericd Pet Food Containing Fish To Your Dog? Total 100.0 20.0 19.6 13.3 301 202 029 21.3 15.6 4.0 (236) Full-Time —— 16.7 14.6 8.3 1/ (49) 1/ Shown for consistency only. Base too small for reliability. Note: Percentages for 1 case representing "Unreported Employment" not shown, EMPLOYMENT OF Part~Time 100.0 On How Many Days During The Past Week Did You Serve Households Feeding Canned Pet Food Containing Fish To Dogs Number Of Days One Six Seven None Don't Know Weighted Base: Y Shown for consistency only. Canned Pet Food Containing Fish To Your Dog? 0.9 21.3 15.6 4.0 (236) Base too small for reliability. ROMEMAKER Not Employed 100.0 19.5 18.2 15.6 302 1.9 1.3 22.7 Wek 302 (162) AGE OF HOMEMAKER 1S-0h 25029 YOo3h 3a Walls USP Sms $5.59 Gonb4 Over” 4 % % % % % rs 4 % 3 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 - U1. 2.2 26.3 89 bb 16.0 0.0 24.9 15.3 45.4 16.7 1562 15.8 2.1 2.7 20.0 10.0 31.2 7.7 18.2 M.l 2.2 2.6 10.5 13.0 16.0 2.0 6.3 30.8 - 5.6 - 79 503 - - - 6.3 - - - 3.0 5.3 2.6 - - 10.0 = = = - - - - hd - - 6.3 - 18.2 33.2 18.2 18.4 13.2 2.7 36.0 10.0 18.7 308 18.2 16.7 18.2 2.1 158 26.1 12.0 - - Te7 = 506 300 6 eB =.) 1050) 6.3) azar V/ (12) 1/ (20) 1/ (33) 1/ (38) 2/ (ur) 2/(23) 2/ (28) 2/ (22) 2/(26) 2/ (a4) 27h Section H Question 2b NATIONAL CANNED FISH AND SHELLFISH STUDY On How Many Days During The Past Week Did You Serve Households Feeding Canned Pet Food Containing Fish To Cats Number Of Days Weighted Base: North= Total east —— (220) 1/(60) Canned Pet Food Containing Fish To Your Cat? REGIONS North Central South % % 100.0 100.0 729 6.5 9.8 12.9 5.9 16.0 3.9 4.8 3.9 3.2 2.0 1.6 49.0 43.26 1367 908 309 1.6 1fs1) = 1/(65 1/ Relatively unstable due to the small number of cases. 2/ Shown for consistency only. Base too small for reliability. On How Many Days During The Past Week Did You Serve Households Feeding Canned Pet Food Containing Fish To Cats Number Of Days One Two Three Six Seven None Don't Know Weighted Bases 1/ Shown for consistency only. 2/ Relatively unstable due to the small number of cases. Canned Pet Food Containing Fish To Your Cat? Total 100.0 6.5 9.7 12.5 Sel 4.2 09 49.5 10.2 1.4 (220) Megalo- politan Over see 3.6 306 1/ (28) Metro Central 50,000- 500,000 ot 1/ (18) Base too small for reliability. 275 Carlee Lan SIZE Non= Metro Suburban 2,500= Metro A 2/ (61) 50,000 ae Y (au) VY West ) 2/(bh) Non- Non- Metro Metro Rural Rural Farm Non-Farm oe 503 10.4 5.3 16.7 15.8 8.3 10.5 2.1 563 8.3 42.0 3705 15.8 12.5 - he2 (21) 2/ (48) Section H Question 2b Households Feeding Canned Pet Food Containing Fish To Cats fumber Of Davs One None Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY On How Many Days During The Past Week Did You Serve Canned Pet Food Containing Fish To Your Cat? 3000- 3 $ z Total $1000 1999 2999 3999 4999 999 9999 and Over 10020 100.0 100.0 100.0 100.0 100.9 100.0 100.0 100.0 ~ 605 10.0 15.8 15,0 20h - 607 = 2743 = 907 10.0 15.8 15.0 723 HAO), |) sbi - 15 el: 12.5 - - 10.0 22.0. 1005 15.5 18.2 7Te7 Sel 10.0 503 = - Uyel - Jeol - 4.2 ~ - 520 - 10.5 202 - Te7 029 10.0 - - - - 202 - - 4905 50.0 2603 5000 5602 506 506 Se 10.2 - 36.8 520 908 1005 607 = 707 Leh 10.0 - - 2h 1.8 - - - (220) 1/(10) 1/(19) 2/(20) 1/(uk) 2/(57) 1/(46) 1/(2) 1/(23) 1/ Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. Households Feeding Canned Pet Food Containing Fish To Cats Number Of Days One Five Six Seven None Don't Know Weighted Base: On How Many Days During The Past Week Did You Serve Canned Pet Food Containing Fish To Your Cat? NUMBER OF PERSONS IN HOUSRHOLD 100.0 100.0 100.0 100.0 100.0 100.0 100.0 605 - 18.2 = 506 8.3 - 9e7 - Fol 10.6 506 11.1 16.1 12.5 2520 1509 beh 20h 8.3 605 Sel - 9.1 he3 Tels - 302 heo2 ~ 203 ~ Toh llel - 0.9 25.0 = - 109 = o 19.5 50.0 301 57h 40.6 47.3 6405 10.2 - 2.3 19.2 11.1 8.3 967 lel - - 21 - 56 - (220) 1/(y) (48) = 2/¢y6) = 2/5) ~~ 236) 1/ (32) 1/ Show for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. Section H NATIONAL CANNED FISH AND SHELLFISH STUDY Question 2b On How Many Days During The Past Week Did You Serve Households Feeding Canned Pet Food Containing Fish To Cats Number Of Days Five Six Seven None Don't Know Weighted Basez 1/ Shown for consistency only. Canned Pet Food Containing Fish To Your Cat? Total 100.0 6.5 907 12.5 Sel. L.2 0.9 49.5 10.2 lel (220) RELIGION OF FAMILY 100.0 100.0 1he3 4e3 8.2 909 1he3 12.3 200 506 - 506 hel - 49.0 9 ol bel 11.7 2.0 12 1/ (49) (166) Base too small for reliability. Note: Percentages for 5 cases representing "Other Denominations" not shown. On How Many Days During The Past Week Did You Serve Households Feeding Canned Pet Food Containing Fish = Cate 10 vaes Number Of Days One Two Seven None Don't Know Weighted Base: Canned Pet Food Containing Fish To Your Cat? (220) 1/¢ r, 1/ Shown for consistency only, Base too small for reliability, 277 Uhite ean 100.0 60h 10.3 1302 Selt 309 1.0 18.5 10.3 1,0 (208) Protestant Jewish 100.0 RACE OF HOMEMAKER Non-White 100.0 Section H Question 2b NATIONAL CANNED FISH AUD SHELLFISH STUDY On How Many Days During The Past Week Did You Serve Canned Pet ood Containing Fish To Your Cat? Total Households Feeding Canned Rae ae Pet Food Containing Fish To Cats 100,0 Number of Days One 6.5 Two Ie7 Three 12.5 Four Sel Five h.2 Six 0.9 Seven lo9.5 None 10.2 Don! t Know 1.4 Weighted Base: (220) 1/ Shown for consistency only. Note: ENPLOYMEN. OF HOMEMAKER Full-Time oes Not —_ 100.0 100.0 100.0 8.3 4.2 6.6 2.8 16.6 929 lel 4.2 13.3 2.8 8.3 503 2 h.2 5.3 - he2 0.7 7202 333 47.0 2.8 25.0 969 = = 2.0 1/ (36) Y/ (ah) (155) Base too small for reliability, Percentages for 5 cases representing "Unreported Employment" not shown. On How Many Days During The Past Week Did You Serve Canned Pet Food Containing Fish To Your Cat? Total Households Feeding Canned Pet Food Containing Fish To Cats 100.0 Number of Days One 6.5 Two 97 Three 12.5 Four Sel Five he2 Six 0.9 Seven 9.5 None 10.2 Don't Know 1d Weighted Base: (220) 1/ Shown for consistency only. AGE OF HOMEMAKER ee 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 - roe aie CO Sh So = 25350) =12s5) 9S Ted!) 3607 "8.6 | (868 ey 201 83) Sesh Oss eS VST 20.0 L762 269) ey het ol o> OOS One - Wisk 6.7 Bel 4269), Tel 46,0) 2 en - 607 8.6 - 1.8 - - 8.3 - = S = = = Sa7, = - - 6.3 - 5506 5909 =45.7 56.0 40.8 57.6 54.2 3304 37.5 5b lel - PA) ad) abil) al) Bes) soy a - = = 2.9 - - - = 125 - Base too small for reliability. 278 1/(9) 1415) 1435) 143h)2/(28) 2/033) V(27) Yaz) V6) Van) Section H Question 3 NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Pet Food Do You Usually Buy At One Time ? REGIONS North=- North Total east Central South West 411 Households Owning A Dog ar Cat That Use Pet Food Containing Fish 1/ 100.0 100.0 100.0 100.0 100.0 Number Of Cans Qne Can 533 4.8 To? 326 5.8 Two Cans 10.5 14.5 12.1 905 58 Three Cans 22.9 2707 19.8 21.2 24.6 Four Cans 15.2 12.0 18.7 16.8 11.6 Five Of More Cans 45.0 1.0 40.6 48.2 = 4963 Don't Know aleil - 11 007 2.9 Weighted Base: (380) 2/(83) 2/(91) a7) 2/¢69) 1/ 76 households owned botn a dog and a cat. 2/ Relatively unstable due to the small number of cases. How Many Cans Of Pet Food Do You Usually Buy At One Time? CLL.Y SaaZ Eb Megalo- Metro Non- Non- Politan Central Metro Metro Over 50,000= Suburban 2,500= Rural Total 500,000 500,000 Metro 50,000 Farm g, 4 z Z A All Households Owning a Dog Or Cat That Use Pet Food Containing Fish 1/ 100.0 100.0 100.0 100.0 100.0 100.0 Number Of Cans One Can 5.3 reli 9.1 363 5.0 601 Two Cans 10.5 6.1 12.1 10.6 13.3 3.0 Three Cans 22.9 22.5 18.2 26.8 23.3 30.3 Four Cans 15.2 12,2 At 98 20.0 6.1 Five Or More Cans 45.0 571 48.5 48,0 3607 5.5 Don't Know 1.1 = - 15, 1.7 - Weighted Base: (380) 2/(y9) —-2/(33) (123) 3/160) 2/G3) ERE fo) nsistency only. ap stabl Base too small for reliability. le due to the small number of cases. 279 Non- Metro Rural Non-Farm 100.0 3/(82) Section H Question 3 All Households Owning A Dog Or Cat That Use Pet Food Containing Fish 1/ Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Pet Food Do You Usually Buy At One Time? V/ 76 nouseholds owned both a dog and a cat. 2/ Shown for consistency only. 3/ Relatively unstable due to the small number of cases. All Households Owning A Dog Or Cat That Use Pet Food Containing Fish 1/ Number Of Cans One Can Two Cans Three Cans Four Cans Jive Or More Cans Don't Know Weighted Bases 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 503 21.) Tel 720 Sel bel 307 = 2 10.5 1403 19 02 1309 ny n.0 Toh 526 53 2209 14.3 2609 153 2523 28.0 17.3 19.4 3608 1502 Uy3 1.6 1603 19.0 1509 16.1 56 15.8 4520 3507 2609 46.5 3902 390 She3 6607 h2eL 1.1 CI Te7 —_ CO - 1.2 2e7 = (380) 2/(am) 2/(26) 2/(u3) 3/(79)-3/(82)- 3/¢8) 2/36) 2/ (ag) Base too small for reliability. How Many Cans Of Pet Food Do You Usually Buy At One Time? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More v7) % 100.0 100.0 10020 100.0 100.0 100.0 100.0 503 - 506 920 2el 36 beh 10.5 - 10.0 920 13.8 10.9 8.5 22.9 0.0 18.9 2he7 2606 18.2 23h 15.2 - 12.2 11.2 18.1 18.2 21.3 450 60.0 5202 h6o1 38.3 L505 hood 1.1 - 1.1 - lel 36 - (380) 2/(sy —3/(90) -3/¢89) 3/c9u) 3/55) 2/(uT) 1/ 76 households owned both a dog and a cat. 2/ Shown for consistency only, Base too small for reliability. 3/ Relatively unstable due to the small number of cases. 280 Section H Question 3 401 Households Owning A Dog Or Cat That Use Pet Food Containing Fish 1/ Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Weighted Base: 2/ Shorm for consistency only. All Households Owing A Dog Or Cat That Use Pet Food Containing Fish 1/ Number Of Cans One Can Two Cans Three Cans Four Cans Five Cr More Cans Don't Know Weighted Base: 7 (7, : 374 + 4 1/ 76 households owned both NATIONAL CANNED FISH AND SHELLFISH STUDY a How Many Cans Of Pet Food Do You Usually Buy At One Time? nm a Gog and a cat. How Many Cans Of Pet Food Do You Usually Buy At One Time? Total 100.0 503 10.5 22.9 1522 45.0 ara (380) dog and a cat. Total = 100 .0 563 10.5 22.9 1502 5.0 1.1 (380) Base too small for reliability. White =a 100.0 hed 10.5 23.05 Lhe? L5.9 09 (353) RELIGION OF FAMILY Catholic a. 7 100.9 Slt 99 23.03 14.8 Lh .6 2.0 (202) Note: Percentages for 7 cases representing "Other Denominations" not shown. 281 RACE OF HOMEMAKER Protestant 100 .0 503 11.7 23 ol Non-White 100.0 14.8 lel 14.8 2202 33 ol 307 2/ (27) Jewish 100.0 Note: Section H Question 3 All Households Owning A Dog Or Cat That Use Pet Food Containing Fish 1/ Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Weighted Base: V/ 2/ 3/ Al11 Households Owning A Dog Or Cat That Use Pet Food Containing Fish 2/ Number Of Cans One Can Two Cans Three Cans Four Cans Five Or More Cans Don't Know Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY How Many Cans Of Pet Food Do You Usually Buy At One Time? (380) 6 households owned both a dog and a cat. Relatively unstable due to the small number of cases. Shown for consistency only. Base too small for reliability. EMPLOYMENT OF HOMEMAKER Full-Time a Not loyed 100.0 100.0 100.0 6.6 - 5.8 709 703 11.6 18 a4 29 03 2303 18 26.8 12.8 48.7 3606 4503 7 - 122 2/(76) 3/(2) (258) How Many Cans Of Pet Food Do You Usually Buy At One Time? Percentages for 5 cases representinz "Unreported Employment" not shown. OF HOMEMAKER Total 100.0 100.0 503 53 10.5 503 2209 21.0 15.2 2.0 4520 h2e1 1.1 503 (380) 1/ 76 households owned both a dog end a cat. 2/ Shown for consistency only. 25-29 % 100.0 302 12.9 19 04 22.6 38.7 302 2/ (a9) 2/(31) AGE 100.0 100.0 305 32 720 6.3 26.3 23.8 22/68) wider Woe 52h - 1.6 3/(57) 3/(63) 3/ Relatively unstable due to the small number of cases. 282 Base too small for reliability. 65 and hoehh S_h9 50-54 55-59 60-6) Over ie, Sooo es eS 100.0 505 13.0 18.5 1320 5020 3/54) 100.0 10020 100.0 100.0 100.0 203 eS 1be3 8.0 1306 13.6 1306 905 beO 2207 31.8 25.0 28.6 20.0 he6 We 1509 Led 8.0 el 38.06 4009 = 3303 ©=§ 00S 502 2.3 - - - - 2/uh) 24uu) 2421) 225) 2422) Section H Question ht NATIONAL CANNED TISH AND SHELLFISH STUDY De You Buy Canned Fish Cther Than Canned Pet Food Especially For Your Dog? REGIONS North- North Total east Central South - a, cy g $11 Households Owning Dogs 100.0 100.0 100.0 100.0 Buy Canned Fish Ror Dog 305 3.8 err 526 Do Not Buy Canned Fish For Dog 96.5 96.2 98.3 co) ey Vieizhted Base: (900) (141) (296) (hh) Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Dog? Cel TiveiSieZek Megalo- Metro Non-= politan Central Metro Over 50,000- Suburban 25500= Total 2204000 300,000 Metro 50,000 All Households Ownine Dogs 100.0 100,0 100.0 100.0 100.0 Buy Canned Fish For Dog 3.5 4.8 1.5 43 6.8 Do Not Buy Canned Fish For Dog 96.5 95 02 98.5 eT 9302 Weighted Base: (900) Y95) Y (7) (2)\h) (106) 1/ Relatively unstable due to smell number of cases. 283 (119) Non- Non= Metro Metro Rural Rural Farm Non-Fam 100.0 100.0 Lely 2.5 98.6 9705 (197) (28) Section H NATIONAL CANNED FISH AND SHELLFISH STUDY Question Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Dog? INCOME Total $1000 1999 2999 3999 4999 6999 9999 and Over z ; reer 54 z 4 % % 54 5 Sag ds ating Dogs 100.0 +1000 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Buy Canned Fish mo Doe : 305 2el 2.8 1.7 205 Beh 328 lel 206 Do Not Buy Canned Fish For Dog 9605 9709 9702 98.3 9705 9606 9602 88.9 97 ek Weighted Base: (900) 1/(5k) 2/(83) (432) = (191) (268) = (83) 2/¢72) «= 2./(418) 1/ Relatively unstable due to the small number of cases. 2/ Shown for consistency only. Base too small for reliability. Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Dog? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One_ Two Three Four Five More % % % % % % % All Households Owning Dogs _ 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Buy Canned Fish For Dog 3.5 - 6.4 2.5 3.8 4.0 0.7 Do Not Buy Canned Fish For Dog 96.5 100.0 93.6 97.5 96.2 96.0 99.3 Weighted Base: (900) 1/25) (195) (187) (182) (140) (172) ay/ Shown for consistency only. Base too small for reliability. 28h Section H Question All Households Owning Dogs Buy Canned Fish For Dog Do Not Buy Canned Fish For Dog Weighted Base: 1/ Shown for consistency only. NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Buy Canned Fish Other Than Canned Pet. Food Especially For Your Dog? 305 96.5 (900) RELIGION OF FAMILY 303 Catholic 96.07 (200) Base too small for reliability. Note: Percentages for 19 cases representing "Other Denominations" not shown. 411 Households O;ming Dogs Buy Camed Fish For Dog » Do Not Buy Canned Fish For Dog Weighted Base: Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Dog? 9605 (900) 1/ Relatively unstable due”o the small number of cases. 285 9601 (807) Protestant 305 9605 (680) 100.0 1/ (a) 1/ (93) Section H Question } All Households Owning Dogs Buy Canned Fish For Dog Do Not Buy Canned Fish For Dog Weighted Base: NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Dog? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Employed g 4 % 4 100.0 100.0 100.0 100.0 305 4.1 1.5 3.6 96.5 9509 98.5 960 (900) (163) 1/ (81) (640) 1/ Relatively unstable due to the small number of cases. Note: Percentages for 16 cases representing "Unreported Employment" not shown. All Households Owning Dogs Buy Canned Fish For Dog Do Not Buy Canned Fish For Dog Weighted Base: Do You Buy Canned Fish Other Than Canned Pet Food (900) Especially For Your Dog? AGE OF HOMEMAKER Oe he i ROE nT Gs cial 15-2, 25229 30-3 35-39 bOmWy oau9 50-5 55259 60-64 Over 3 4 rd & 4 r % % % % 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 - Bed) Ne2) LS), Le9 a) 209) Seto eO el Oe SO 10000 She? 9508 9805 98el 97el 9603 tel 88.2 98.0 1/(52)2/(8h) (a5) (153) (222) (235) (95)2/ (us) (57) 2/(62) VY Relatively unstable due to the small number of cases. 2/ Shown for consistency only. Base too small for reliability. 286 Section H Question NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Cat? REGIONS North- North Total east Central South West ey Sain esl ay A visemes eA) aa Sta 411 Households Owning Cats 100.0 100.0 100.0 100.0 100.0 Buy Canned Fish For Cat 10.0 11.6 9.7 909 920 Do Not Buy Canned Fish For Cat 90.0 88.h 90.3 90.1 91.0 Weighted Base: (558) 1/ (93) (181) (190) 1/ (9h) Relatively unstable due to the small number of cases. te Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Cat? pop AG UW eS al 74} Megalo- Metro None Non= Non= politan Central Metro Metro Metro Over 50, 000= Suburban 2,500= Rural Rural Total 200,000 200000 Metro 50,000 Farm Non-Farm a p 4 p rf All Households Owning Cats 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Bay Canned Fish For Cat 10.0 11.0 28.0 12.5 156 1.5 ~ 10.1 Do Not Buy Canned Fish For Cat 90.0 86.0 72.20 87.5 84.6 98.5 89.9 Weighted Base: (558) Y/ (45) = (26) (132) 1/516) 78) (139) 1/ Showm for consistency only. Bases too small for reliability. 287 Section H Question ) NATIONAL CANNED FISH AND SHELLFISH STUDY Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Cat? INCOME _— oS OE 0 SITE So = Total $1,000 1999 2999 3999 4999 6999 9999 and Over ay Saran iad Sammars SE 2 ae ee ee an ety Sr All Households Owning Cats 10000 100.0 100.0 100.0 10000 100.0 100.0 100.0 100.0 Buy Canned Fish For Cat 10.0 9.8 306 78 926 10.2 13h 1520 16.0 Do Not Buy Canned Fish For Cat 90.0 902 96h 9202 90h 89 8 86.6 85.0 8heO Weighted Base: (558) 2/ (ys) 2/(63) 2/¢76) = (azz) (umn) 2/ (89) YY (28) 1/36) 1/ Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Cat? NUiBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More Tae 3 Te ray Jaa % % All Households Owning Cats 100.0 100.0 100.0 100.0 100.0 100.0 100,90 Buy Canned Fish For Cat 10.0 Tel 1.1 8.0 15.2 12.0 4ed Do Not Buy Canned Fish For Cat 90.0 9209 88.9 92.0 8.8 88.0 9505 Weighted Base: (558) 1/(19) (116) (127) (103) 2/(90) (103) 1/ Shown for consistency only. Base 100 small for reliability. 2/ Relatively unstable due to the small number of cases. 288 Section H NATIONAL CANNED FISH AND SHELIF ISH STUDY Question Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Cat? RELIGION OF HOMEMAKER Total Catholic Protestant % % % All Households Cats 100.0 100.0 100.0 Buy Canned Fish For Cat 10.0 10.b 909 Do Not Buy Canned Fish For Cat 90.0 89.6 9001 Weighted Base: (558) (108) (439) 1/ Shown for consistency only. Base too small for reliability. Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Cat? RACE OF HOMEMAKER Total White Non-White A % 3 All Households Owming Cats 100.0 100.0 100 .0 Buy Canned Fish For Cat 10.0 10.7 3.8 Do Not Buy Canned Fish For Cat 90.0 89.3 96.2 Weighted Base: (558) (50h) Y/ (5h) 1/ Relatively unstable due to the small mmber of cases. 289 Section H NATIONAL CANNED FISH AND SHELLFISH STUDY Question }; Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Cat? EMPLOYMENT OF HOMEMAKER Total Full -Time Part-Time Not Employed ; % % g % All Households Owning Cats 100.0 100.0 100.0 100.0 Buy Canned Fish For Cat 10.0 12.9 9.8 9.8 Do Not Buy Canned Fish For Cat 90.0 87.1 9002 90 22 Weighted Base: (558) 1/(68) 2/8) (428) v/ Relatively unstable due to the small number of cases. 2/ Shown for consistency only. Base too small for reliability. Note: Percentages for 1 cases representing "Unreported Employment" not shown. Do You Buy Canned Fish Other Than Canned Pet Food Especially For Your Cat? AGE OF HOMEMAKER % % % % % % % % % % % All Households Owning Cats 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Buy Canned Fish For Cat 10,0 Tel 1602), 1263. Ned) 107, 1865 8sOn a 3eS uO ell ons) Do Not Buy Canned Fish For Cat 90 00 9203 83.8 87.7 95.5 89.3 87.5 9lel 96.7 9006 8765 Weiented Base: (558) 2/ (31) V(ye) 2/(70) 2/(79) 2/¢ mh) X75) 2/¢63) 2/(33) 4/(36) 2/(55) 1/ Shown for consistency only. Base too small for reliability. 2/ Relatively unstable due to the small number of cases. Section H Question 5 NATIONAL CANNED FISH AND SHELLFISH STUDY What Kind Of Canned Fish Do You Usually Buy Por Your Dog? North- Total east Number Number Households Buying Fish For Their Dogs 29 5 Type Of Fish Mackerel tf - Salmon 3 = Sardines aa al Tuna 2 1 Other 6 3 Note: Number of cases shown for consistency only. reliability. REGIONS North Central Number Do You Buy Cannec Fish Other Than Canned Pet Food Number Households Buying Fish For Their Dogs 29 Type Of Fish Mackerel it Salmon 3 Sardines at Tuna 2 Other 6 Note: Number of cases shown for consistency only. Especially For Your Dog? Megalo- Metro politan Over 50,000- 500,000 Number 291 Suburban Metro Number 10 =e South West Number Number 19 1 5 S 2 - 10 = 2 al Base too small for Col Limon aee: Non- Non- Metro Metro 2,500= Rural 50,000 Farm Number Number 6 2 ab - - 1 5 1 Base too small for reliability. Section H Question 5 NATIONAL CANNED FISH AND SHELLFISH STUDY What Kind Of Canned Fish Do You Usually Buy For Your Dog? INCOME 3000 SLO Y ZOO SOOO 3 3 se - ’ Total $1000 1999. 2999 3999 4999 6999= 9999 and Over Number Number Number Number Number Number’ Number Number Number Households Buying Fish For Their Dogs 29 1 2 2 4 7 5 7 1 Type Of Fish Mackerel 1 - = - - 3 2 2 - Salmon 3 - - - - » 1 - - Sardines ney 1 1 1 2 2 ab 3 - Tuna 2 ~ - - 2 - - - - Other 6 - 1 1 - - 1 2 1 Note: Number of cases shown for consistency enlye Base too small for reliability. What Kind Of Canned Fish Do You Usually Buy For Your Dog? NUMBER OF PERSONS IN HOUSEHOLD Six or Total One Two Three Four Five More Number Number Number Number Number Number Number Households Buying Fish For Their Dogs 29 - 13 4 6 5 1 Type Of Fish Mackerel 7 - 4 1 1 1 - Salmon 3 - 2 - - 1 - Sardines aby - S 3 2 1 - Tuna 2 - - - 2 = =- Other 6 - (3 - 1 2 1 Note: Number of cases shown for consistency onlye Base too small for reliability. 292 Section H NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5 What Kind Of Canned Fish Do You Usually Buy For Your Doz? RELIGION OF FAMILY Total Catholic Protestant Jewish Number Number Numb Numb Households Buying Fish : be at For Their Dogs 29 6 22 - Type Of Fish Mackerel 7 it 6 - Salmon 3 - 3 = Sardines 11 1 10 - Tuna 2 1 1 = Other 6 3 2 = Note: Number of cases shown for consistency only. Base too small for reliability. 1 case representing "Other Denominations" not shown. What Kind Of Camned Fish Do You Usually Buy For Your Dog? RACE OF HOMEMAKER Total White Non=White Households Buying Fish Number, sear bona For Their Dogs 29 29 =- Mackerel 7 7 - Salmon 3 3 = Sardines 11 lu - Tuna 2 2 - Other 6 6 - Note: Number of cases shown for consistency only. Base too small for reliability. 293 Section H NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5 What Kind Of Canned Fish Do You Usually Buy For Your Dog? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not Employed Households Buying Fish Number Number Number Number For Their Dogs 29 6 1 22 Type Of Fish Mackerel 7 1 - 6 Salmon 3 al - 2 Sardines 11 L - 7 Tuna 2 - - 2 Other 6 - at 5 Note: Number of cases shown for consistency only. Base too small for reliability. What Kind Of Canned Fish Do You Usually Buy For Your Dog? AGE OF HOMEMAKER and Total = - 15-2 25-29 30-3 35-39 Omkh WS-l9 50-54 55-59 60-64 Over_ Number Number Number Number Number Number Number Number Number Number Number Households Buying Fish For Their Bogs 29 - 4 Lh 2 2 3 3 4 6 1 Type Of Fish Mackerel 7 - - 2 1 1 - 1 2 = = Salmon - - = - aL 1 = 1 = 5 2 é Sardines u = 3 1 - - 1 1 1 4 - Tuna 2 = 1 - - - al = - - - Other 6 = - 1 1 - - 1 = 2 1 Note: Number of cases shown for consistency only. Base too small for reliability. 29h Section H Question 5 NATIONAL CANNED FISH AND SHELLFISH STUDY What Kind Of Canned Fish Do You Usually Buy For Your Cat? Note: Mumber of cases shown for consistency only. North- Number Number Households Buying Fish For Their Cats 56 n Type Of Fish Mackerel 13 h Salmon 13 3 Sardines 18 2 Tuna 6 1 Other 6 1 Note: Number of cases shown for consistency only. reliabi- ity. What Kind Of Canned Fish Do You Usually Buy For Your Cat? Megalo- Metro Politan Central Over 50,000= Total 500,000 500,000 Number Number Number Households Buying Fish For Their Cats 56 7 8 Type Of Fish Mackerel 13 2 2 Salmon 13 1 3 Sardines 18 3 2 Tuna 6 al - Other 6 - aly REGIONS North Central Number 16 South West Number Number 20 Base too small for Cate TaveSelecik Suburban Metro Number 18 fre Be dae eC S Non- Metro 2,500= 50,000 Number = ert Base too small for reliability. 295 [abo det fae Wt) Section H Question 5 Total Number Households Buying Fish For Their Cats 56 Type Of Fish Mackerel ats) Salmon 13 Sardines 18 Tuna 6 Other 6 Note: Households Buying Fish For Their Cats Type Of Fish Mackerel Salmon Sardines Tuna Other Note: NATIONAL CANNED FISH AND SHELLFISH STUDY What Kind Of Canned Fish Do You Usually Buy For Your Cat? Under $1000 Number Number of cases shown for consistency only. INCOME 000= 000= 3000 000= 1999_ 2999 3999 4999 Number Number Number Number 2 6 alat 12 o 1 3 3 - a 3 3 2 3 2 5 = 3 2 S - al, al al What Kind of Canned Fish Do You Usually Buy For Your Cat? Total Number 56 000= 6999 Number B PrP Ww Ww WwW Ww Base too small for reliability. NUMBER OF PERSONS IN HOUSEHOLD One Two Three Four Number Number Number Number 2 15 9 17 2 2 3 6 ay 6 2 3 1 5 3 4 o 1 = 3 - 1 1 1 2906 Number of cases shown for consistency only. Base too small for reliabilitye 7 0O00= 9999 Number yo ~F F YP BH 4 PoP P eH 0,000 and Over Number h YP FP F&F Section H NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5 What Kind Of Canned Fish Do You Usually Buy For Your Cat? RELIGION OF HOMEMAKER Total Catholic Protestant Jewish Number Number Number Number Households Buying Fish For Their Cats 56 12 43 0) Type Of Fish Mackerel 13 4 9 - Salmon 13 2 n - Sardines 18 4 14, = Tuna 6 2 h S Other 6 - 5 oS Note: Number of cases shown for consistency only. Base too small for reliability. 1 case representing "Other Denominations" not shown. What Kind Of Canned Fish Do You Usually Buy For Your Cat? RACE OF HOMEMAKER Total White Non-White Number Number Number Households Buying Fish For Their Cats 56 oh 2 Type Of Fish Mackerel 13 12 al Salmon 13 13 - Sardines 18 17 1 Tuna 6 6 - Other 6 6 - Note: Number of cases shown for consistency only. Base too small for reliability. 297 Section H NATIONAL CANNED FISH AND SHELLFISH STUDY Question 5 What Kind Of Canned Fish Do You Usually Buy For Your Cat? EMPLOYMENT OF HOMEMAKER Total Full-Time Part-Time Not loyed Number Number Number Number Households Buying Fish For Their Cats 56 9 h 43 Type Of Fish Mackerel 13 2 1 10 Salmon 13 3 - 10 Sardines 18 2 2 wy Tuna 6 2 - 4 Other 6 - 1 5 Note: Number of cases shown for consistency only. Base too small for reliability. What Kind Of Canned Fish Do You Usually Buy For Your Cat? AGB OF HOMEMAKER and Total 5-2) 25-29 30—34 35-39 om b5-u9 50-5) 55-59 60-6) Over Number Number Number Number Number Number Number Number Number Number Number Households Buying Fish For Their Cats 56 2 7 Bivins 7 10 5 3 3 8 Type Of Fish Mackere} 13 2 2 - - 3 k 1 1 = - Salmon 13 - 1 2 1 1 - 1 - 4 Sardines 18 - 3 2 1 2 3 1 1 1 4 Tuna 6 - 1 1 - 1 3 - - - - Other 6 = S 3 1 = = - O 2 5 Note: Number of cases shown for consistency only. Base too small for reliability. 298 APPENDIX fhe Sampling Plan and Selection Procedures The General Plan. The population under study in this survey consisted of all private households in the United States. To represent tnis population, a multi-stace national probability sample of tnose households was designed. This sample had to meet the following requirements: 1. very household in the population must have a known chance to be included in the sample. 2. stimates from the sample must be unbiased, with calculable error margins. 3. The tolerances of estimates produced by the sample must be comparatively low so that the estimates could be used with confidence. To meet these requirements, sample selections were made with’ precisely known probabilities. The sampling selections were in four successive stages as rollows: 1. One hundred localities Pence Areas and non-Metropolitan counties) containing 189 counties were first selected. 2. Within each locality cities, towns, villages and rural townships were selected. 3. Within these subdivisions, final clusters (combinations of city blocks, Census Enumeration Districts, etc.) were selected. lh. In each cluster, all households were first prelisted. From these lists, households were selected for the sample with known prob- ability. The individual in each household primarily responsible for the meal planning was designated for an interview. Interviews were conducted in 2,53 households selected by the above procedure. 299 The survey was conducted during the month of June when most families have not as yet commenced their summer vacations. This period is also sufficiently removed from the influences of Lent. For the first three staces, rigid control by Census data, maps and other materials made it possible to state exactly what chance every county, lietropolitan Area or final cluster had of falling into the sample, whether or not the area actually happened to be included. This is possible because every selection at every stage of sampling was made from a complete list (or frame) with all units specifically identified and the exact number o: units known. The ex- istence of such a list or frame is a basic requirement wherever selections witi known probability are to be made. For example, in the first stage of sampling, the selection of the 100 localities was made from a com- plete list o£ such localities, which in total includes the entire United States. In the same way the successive stages of sampling followed the principle of probability selection from a list. Selection of the 100 Localities. All of the 3077 counties in the United States were divided first between metropolitan areas and non-metropolitan counties according to the 1950 Census classification. Each metropolitan area was defined as a primary sampling unit, in- cluding all counties within the area. These sampling units were stratified into eight geographic regions following the Census regions, except that the New England and Middle Atlantic regions were combined. The metropolitan areas were further stratified by size, per capita income, and the percent of increase or decrease in population fron 19h0 to 1950. For the South the percent of non-white population was also used as a criterion for stratification. Such stratification assured that all stratified elements of the population were repre- sented in their proper proportion. One metropolitan area was selected from each such stratum with probability proportionate to its 1950 population. Each of the fourteen largest areas constituted a sincle stratum and hence were automatically included. The non-metropolitan counties were divided likewise into eight geographic regions and further stratified according to the percent change in population since 190, the percent of population which was urban and the rural level of living index developed by the Department of Agriculture. One county was selected from each such stratum with probability proportionate to the 1950 population. Sampling Within Localities. The population in each locality was first divided as between the central city or cities, smaller towns and villages, consested suburban areas and open country areas, and each of these groups was sampled separately. For central city or cities, clusters were defined consisting of combinations of city blocks or in some cases Census Enumeration Districts. One such cluster was selected from each geographic stratum within the city. The smaller cities and towns were first arraneced by size and in some instances also by geographic area and one such town or village was selected from each stratum. The selected town or village was further subdivided according to Census Enumeration Yistricts which were selected as final clusters to be visited by interviewers. «or the congested suburban area and open country areas, Census Enumeration Districts were stratified geo- graphically and one district was selected from each stratum with probability proportionate to 1950 population. Sampling within Selected Clusters. The clusters consisted of city blocks, or Census Enumeration Districts for which the Census Bureau has provided data on the total number of dwelling units in 1950. Most of these clusters ranse from 150 to 250 dwelling units. Every cluster was prelisted in advance of the final stage of sample selection - the selection of households for interviewing. This means that ‘ield workers worked every cluster in advance and made a listing of all dwelling places it contained, showing house- hold addresses and other clear identifications. By applying random numbers to these lists, it was possible to achieve a truly known probability selection of dwellings, and to assign specific addresses for interviewing so as virtually to eliminate chance of interviewers' choice or judgment influencing the selections. The contractor's New York City office staff selected the sample households from these clusters and returned the lists to the field workers, showing the specifically designated sample households to be used. Although the prelisting was done as an independent operation occupying the full attention of a person specifically trained to do it. the final selection of households was nevertheless set up to include any household which mght have been omitted in the prelisting. This was done through use of the "hali-open interval." Under this procedure, the assisnment of a household for interviewing actually means the assignment of that household plus any other found to exist between it and the next one on the list. In this way, the projections reflect both the correction of any prelisting errors and changes in the cluster since the prelisting took place. 301 The interviewer was instructed to call on the sample households and any other hausehold (not shown on the list) found between the sample househoid and the next listed, and to inter- view the meal planner in all these households. Where no one was at home, or the meal planner was not at home on first call, a second call was made on a different evening. In rural areas, the field worker who did the listing had a map of the cluster on which he entered tne location of every dwellinc within the cluster by the use of a small square ({) and identified each by a sketch number. On the listing sheet, the sketch number than served as the primary identification of the dwelling in addition to a description of the house and its location. After the sample units for the survey were designated on the list- ing sheets, the interviewer could easily find them by reference to the sketch numbers and the sketch map. Accounting for the Non-Interviews There was a total of 3,198 occupied sample households. These were accounted for as follows: Total sample households 3,198 Less ineligible householdsL/ 35 Eligible sample households 3 5163 100.0% Refusals 15 lre6% Not-at-home after 2 calls 75 15.0% Total non-interviews 20 19.6% Completed interviews 2,53 80 ly The not-at-homes were accounted for by a special weighting procedure based on the "nights-at-home" record of respondents found and interviewed. This technique accounts for all individuals who were, in fact, at home on any of six evenings - including and just preceding the evening of the interview. However, the weighting procedure makes its own contribution to sample tolerances. To reduce this contribution and at the same time retain the benefits of not-at-home weighting, this survey em- ployed a weighting plan based on a combination of the weighting with one call=back on each respondent not found at home on the interviewer's 1/ These are households in which the main meal was not taken at home once a week or more. No interviews were to be obtained in such households. 302 first visit. The call-back means that each individual in the sample is given two chances to be found at home out of six evenings covered by the nights-at-home weighting, instead of only one chance where no call-backs are made. The amount of weighting is reduced accordingly about one-half, which results in a corresponding reduction in the contribution to tolerance due to the weighting. This extension of the not-at-home weight- ing and its mathematical basis are fully described yen article in the July, 195) issue of the Journal of ‘arketing eS Sampling Reliability of the Results The usefulness of a survey depends largely on the degree of confidence that may be placed in its findings. Therefore users need the assurance which comes from mathematical computation of the tolerance limits, and these calculated tolerances must be suf- ficiently small for the results to be useable. Among the many factors which contribute to sampling efficiency, perhaps the most important is that of widespread geo- graphic dispersion, not only for the country as a whole, but with- in each locality and cluster. In this sample, 100 localities (metropolitan areas and non-metropolitan counties) were included. Since the variation between localities can be a major contribu- tion to tolerances, the comparatively large number of localities substantially reduced the tolerances that would otherwise have been obtained from a sample of the same size. Because each cluster was prelisted, individual households were selected fran the list at random intervals which assured widespread coverage of the en= tire area in the cluster. This is equivalent to including many more clusters where consecutive households are selected. There is always some risk involved in accepting and using estimates based on any sample. It is literally the purpose of statistical research to reduce these risks of "chance" error as far as possible. One unique advantage of a known probability sample is that the decree of risk involved in using the projections can be precisely stated. This means that the chance that any findings would be different from those of a complete census survey of all households in the country, using the same questionnaire and inter- viewing methods, is know precisely. 2/ "A Plan to Account for 'Not-At-Homes' by Combining Weighting and Call-backs", by Willard R. Simmons, The Journal of Marketing, July, 195). 303 Each reported survey figure will have its own tolerance limits. These limits will depend on the distribution of the characteristic under study among the various localities in the country, among different neighborhoods within the same locality, and among separate households within the same neighborhood (or cluster). The errors given in the table below were calculated by a procedure Beer takes into account the variations arising from all stages of the sampling, together with contributions to error of the nights-at-nome weighting procedure. “urther, the error calculated from the sample results by this method also in- cludes the contribution to total error arising from interviewer variability, but does not include any systematic bias which might arise from non-sampling sources. TABLE OF SAMPLING ERRORS FOR NATIONAL SAMPLE Percent Standard Having the Error in Quese Character- Percentage Noe Characteristics istic Foints Characteristics in SectiorsA and B - Percent of all sample households that: A-1b Served canned tuna in past twelve months 76.1 1.2 4=1b Served canned salmon in past twelve months 68.8 Le2 A-1b Served canned sardines in past twelve months 50.3 aleal A-1lb Served carmed shrimp in past twelve months 2.0 1.6 A-1c Served canned tuna most frequently 5361 2.0 A-le Served canned salmon most frequently 21 oly 1.5 A-1c Served canned sardines most frequently Sel 0.3 A-lce Served canned shrimp most frequently 1.5 0.3 (Continued) 3 The procedure used depends on estimating the variance of the whole sample from the variances between systematic sub-samples. 30) TABLE OF SAMPLING ERRORS FOR NATIONAL SAMPLE (Continued) Percent Having the Ques. Character= No. Characteristics istic Characteristics in Section A and B = Percent of all sample households that: B-la Want to purchase unavailable camed fish or shellfish items 302 B-2a Hat canned fish and shellfish more in certain seasons 8.1 B=2b Spring - including Lent (as percentage of those giving some season as most frequent) 1767 Be3 Served cammed fish or shellfish one or two times during the last four weeks other than as hors d'oeuvres or snacks 29. Characteristics in Section © - Percent of households serving canned tuna during the past twelve months that: C-1 Served canned tuna one and two times in past four weeks bh.5 C-2a Have one, two and three cans of tuna on chelves at present 48.6 C-2b Buy one, two and three cans of tuna at one time 819 C-3 Usually buy light meat tuna h7.h C=), Usually buy bit size or chunk tuna 50.3 C-5a Usually buy tuna packed in oil 91.4 C-5b Always pour oil off (as percent of those who usually purchase tuna packed in oil) 0.9 C-Sc Have never tasted canned tuna in brine (as percent of those who usually pur- chase tuna packed in oil) 88 62 C-5d Would buy tuna in oil if price same for oil or brine 65.9 C-6a Servedcamned tuna in salads 82.44 (Continued) lo oO Wr Standard Error in Percentage Points 023 Ques. No e Del D-2a De2b D-2c D=3a D=3b Dela D-)ib D-§ TABLE OF SAMPLING ERRORS FOR NATIONAL SAMPLE (Continued) Characteristics Characteristics in Section D - Percent of households serving canned salmon in past twelve months that: ; Served canned salmon one and two times in past four weeks Have one and two 1l-pound cans on shelves at present Have one and two 7 oz. flat cans on shelves at present Usually buy one l-pound tall can salmon at one time Usually buy pink salmon Gave name "Alaska" when asked if they knew name of variety they usually buy Servedcanned salmon in salads Servedcanned salmon most frequently in cakes, patties, balls Look for a particular brand of canned salmon Characteristics in Section E - Percent of households serving canned sardines in past twelve months that: Served canned sardines one and two times in past four weeks Have one and two cans of sardines on shelf at present Usually buy one and two cans of sardines at one time Usually buy domestic sardines Usually buy Maine sardines (as percent of those who usually buy domestic sardines) (Continued) 306 Percent Having the Character- istic 48 26 26.2 13.5 4309 57 ot 27 7 502 29 03 1 ely 39 09 30.1 52.7 43.0 5826 Standard Error in Percentage Points 1.7 09 1.5 1.9 hel TABLE OF SAMPLING ERRORS FOR NATIONAL SAMPLE (Continued) Percent Standard Having the Error in Ques. Character- Percentage Characteristics aetae Pointe Characteristics in Section F - Percent of households serving canned shrimp in past twelve months that: Fel Served canned shrimp one and two times in past four weeks 41.3 1.8 F-3 Buy regular (not deveined) camed shrimp 31.6 2e1 Characteristics in Section G - Percent of households who did not serve the particular type of canned fish in past twelve months that: G-1 Did not serve canned tuna in past twelve months because dislike it 5.7 B52 Gel Did not serve canned salmon in past twelve months because dislike it h7 2 2.0 Gel Did not serve canned sardines in past twelve months because dislike it 66.8 1.8 G-1 Did not serve canned shrimp in past twelve months because dislike it 42.8 1.2 Characteristics in Section H = Percent of households that: H-la Own a dog 32.5 09 Hela Own a cat 20.1 0.8 (Contimed) TABLE OF SAMPLING ERRORS FOR NATIONAL SAMPLE (Continued) Percent Standard Having the Error in Ques. Mak Character- Percentage No. Characteristics istic Points Characteristices in Section H - Percent of households who own the particular pet (dog or cat) that: H-lb Feed canned pet food containing fish to their dog 26 3 2el H-lb Feed canned pet food containing fish to their cat 3907 302 Characteristics in Section H = Percent of households who feed canned pet food containing fish to their pet that: H=3 Usually buy five or more cans of pet food at one time 45.0 3.8 Interpretation of the Table of Sampling Errors for National Sample. The figures given in the final column of the table represent one standard error. As an example, for the first characteristic listed = the percent of all households that served canned tuna in the past 12 months, which is given as (eal percent, the standard error of sampling is 1.2 percentage points. This means that the chances are about 2 in 3 that the sample percentage is within 1.2 percentage points of the "true" figure, meaning by "true™ here the figure that a complete census would show using the same survey procedures. Two standard errors correspond to a 19 in 20 probability. In this case, the chances are 19 in 20 that the sample percentage lies within 2.) percentage points of the "true" figure. This may be stated in terms of confidence limits: the limits corresponding to the 19 in 20 probability are 76.1 minus 2.}, and 76.1 plus 2. or 73.7 to 78.5 | 308 Estimates of Sanpling “rrors for other National Responses or for Sub-Sanples. The table gives the sampling error of the national estimate for at least one kind of response to virtually all the questions asked. To estimate approximately what the sampling error for percentages otf housenolds giving other responses to the same question would be, consult the tabulation: If the response for the And percent for other response to the same sampling error shown is uestion is: this percentage: a or 102 or 20% or 30% or 4O to 60% “2 90% 80% 10% Multiply the error shown by the ratio below:) 5% or 95% 1.0 1. 1.8 al 23 10% or 90% 0.7 ThAO) 13: 1.5 Ls) 20% or 80% 0.5 0.8 1.0 alent 1.3 30% or 70% 0.5 07 09 1.0 Leal hO to 60% Ook Orr 0.8 0.9 ALG) As an example, in the table of samplins errors for the National sample the percent serving canned tuna 1-2 times in past l) weeks, (Question C-1) is Whee and the standard error of this percent is shown as 1.0. The table containing the results of the household reg onses to Question 1 in Section C, shows the percentage which served tuna l or more times is 24.5. Assigning hO as the nearest percent given in the table for the percent serving 1-2 times, and 20 as the percent serving ) or more times, a ratio of 0.8 is obtained from the above tabulation. This ratio is then applied to the standard error of 1.0 given for 1-2 times, and an estimate of 0.8 percentage points is obtained for ) or more times. Sampling error for percentage characteristics for subgroups, 1.€., percent in a particular region, city-size sroup, age group, etce, having a particular characteristic, will, of course, be higher than those shown in the table. There is no method by which sampling errors for subgroups can be inferred exactly from the errors for the same character- istics based on the entire sample. However, a rough approximation of the ratio of the two errors can be obtained by dividing the total weishted base by the base used for the particular subgroup, and then taking the square root of the result. ‘Yor example, the base for the United States is 2,770 and the base for the ijortheast Recion is 73h, so that the total base is almost ) times the base for this Resion. Taking the square root of h,it vould %estimatel that the sampling error for the Northeast would be about double that given for the sampling error of the national esti- mate of the same characteristic. This ratio would apply to national and regional estimates for the Northeast Region given in Question A-lb and survey results having the same base. 309 Summarized below are the approximate relations of subgroup errors to errors of estimates from the entire sample. Type of Break Region Errors about double, except in West where they are almost triple. Income Errors about 2-3 times as large. City size Errors about 2-3 times as large. Household size Errors about 2-) times as large. Age of domemaker Errors about 3-) times as large. Employment status Errors on full-time employed about 2 times, on part-time about 33 times, on not employed about 14 times. Race Errors for Whites very close to same as for all households; for Non-Whites errors at least 3 times as large. Religion For Protestants, errors about lg times as large, for Catholics about 2 times. For Jewish, the errors are about 6 times as large and hence are not useable in many caseSe Comparison of Sample Classification Data with Census Vata Sample distributions of the classification data agree reasonably well with the distributions as estimated from Bureau of Census reports, wherever a basis for comparability exists. However, it is unwise to place too much dependence on such comparisons, since neither is the presence of close agreement with Census data a defin- itive validation of the survey nor does the absence of such close agreement in most cases necesscrily invalidate the results. The following are some corparisons of various classification data for the sample to Census data: Geoegranhic Region Distribution!t/ Sample Estimated from Region Distribution of Households Census Data Percent Percent United States 100.0 100.0 Northeast 26 5 26.2 North Ventral 29.1 29 7 South 30.6 29 67 West nese hel City Size and Area Sample Census Beciaee) of Residence Distribution of Households Population Yistribution Percent Percent Total 100.0 100.0 Metropolitan central city 3262 31.63 Metropolitan-suburban Qe 27 e3 Non-Metropolitan - urban 1.6 14.9 Non-Hetropolitan rural non-farm 15.6 14.6 Non-Hetropolitan rural farm 10.3 alaleery for non-metropolitan areas, the sample percent of rural farm households is lower than the Sureau of Census estimate of percent of population in this group, but this is to be expected since rural-farm areas have a larger population per housenold than average. L/ This distribution was estimated as follows: 1) Civilian population 1955 by regions from Current Population fSecorts, P-25, No. 145, Bureau of Census. 2) Institutional and quasi-household population 1950, obtained from Census of Fopulation: 1950, Volume II and adjusted to 1955 by applying ratio of change for total population by rezion 1950-55. 3) Deducted estimated quasi-household and institutional population from civilian pooulation to arrive at estimate of population living in private housenolds, 1955. 4) Divided this estimate by population per household for each region, obtained from Current Population Reports, F-20, No. 67, Bureau of Census, to obtain estimate of number of private housenolds, by; region. 5/ See Current Fopulation Reports, P-20, No. 71, Bureau of Census. sala Distribution of Household Size Sample Households Census Data April r9556/ Percent Percent Total 100.0 100.0 1 Person hell: 10.9 2 Persons 23.1 28.5 3 Persons 21 elt 20.6) ) Persons MBS 18.9 5 Fersons aL) alab Sal 6 or more Persons veya 10.2 The sample percent is substantially below for one-person households. There are two reasons for tnis.e Single people eat out more frequently and these would not be included in the survey. Further, it is more likely that no one would be found at home in 6 nights in a one-person household than in a zanilyl/nome, and the nights-at-home weishting procedure leaves a small residual vias fran these chronic not-at=homes. The sample percentage “or 6-or-more person households is larger than the Census Sicure partly for the converse reasons smaller likelihood of chronic not-at-homes. urther, such families are nore often found in rural areas wnere revusal rates are lower. Distribution of Distriparonon Estimated Distribution by Race Sample Households from Census Jata Percent Percent Total 100.0 100.0 White 87.6 90.8 Non-White 12.) 922 6/ See Current Population Reports, P-20, No. 67, Bureau of Census Tp Refers to two or more related persons living in the same nousehold. 8/ See Census Population Xeports, P-20, No. 67, Bureau of Census. In this case, the sample includes too many non-white households. internal analysis indicates that sampling variability plus somewhat higher return rates for non-white households account for most of this excess, though some difference may be due to the difficulty the interviewer has in classifying Puerto Ricans and Mexicans. Refusal rates were somewhat lower for non-whites and this group included fewer chronic away-from-honmes, for which the bias is not removed by the special weightins for at-home frequency. However, at least half the difference seems due to sampling variability. Be- cause of the prevailing segregation pattern, race is a characteristic which has a very high intra-cluster correlation and hence sample esti- mates of racial distributions are subject to more than average error. It was decided not to re-weight the data for national estimates to reflect the correct proportions by race, because this re-weichting would have produced only insignificant differences in the results. For employment of homemakers, the percentage of respondents (meal-plemers) shown by the sample as employed is 29.0. The Bureay of Census figures given in Yurrent Population Reports, Series F-50, No. 61, show 29.) percent of housewives (a not exactly comparable group) as employed. The income distribution for households is not comparable to any data available from Bureau of Census sources since these are based on family income. The income data are also subject to sane errors of response and non-reporting since in many cases, entries are based on the memory of the housewife rather than on written records. No known data is available by wnich the accuracy of distributions by religion or by age of the meal-plamner can be judged. Control Procedures in Processing the Returns While field work was still underway, written coding instructions were drawn up for all questions excert the open-end ones. Coding of all but the open-end questions began when the first returns came in from the field. Questionnaires were examined and coded in units of individual clusters. The clusters representing the work of a particular interviewer were grouped together, to permit an early evaluation of the interviewer's ability to carry out the work of the survey. “he coding instructions were reproduced and training sessions were conducted tu familiarize coders thoroughly with the questionnaire aiii with the requirements of coding procedure for the particular job. Opern-end codes were not finally determined until the field work was completed. “uestionnaires were sorted by major ceocraphic areas and systematically sampled within tnese areas. The numler of cases used in the ssmple was 500. Separate codes were estabiisneda for any cate gory weich showed up in the samole with a frequency esreater than Toes This corresponds to reasonable certainty aoe ee Tales 20) that any catesory which is 3 or more in the whole population would be separately coded. All answers coded into the miscellaneous category were recorded verbatim on a separate card “or each answer and identified by questionnaire and cluster number. his permitted changing the code from a miscellaneous to a specific catersory if it turned out trat this catesory was much more numerous than the sample indicated. The following consistency checks and verification proceamire were followed for coth straight and open-end codes: ae ‘the initial work of individual coders (subsequent to practice sessions) was completely checked by coding supervisors. Any errors found were corrected, necessary changes in the codes or coding instructions were made, and the procedure was completely re- viewed with all the coders. b. After codine differences were reduced to an acceptable level, sample verification was instit:ted. This process is not pri- marily desisned to locate errors but to insure that errors and dif- ferences between coders are in control. #or straight questions a 10% check was carried out; for open-end questions the rate was 20%. ce Two persons outside the coding section systematically checked the work of the codins veritiers. Punched cards were usually prepared while coding was still in progress. A thorough-going series of checks, covering all data on the punched cards, was performed on an electronic statistical macnine. “ollowing this, a mechanical sequence check was made on all cards to determine that each questionnaire had a complete card file, 31h All cards were checked individually by the electronic statistical machine for the presence of all necessary punches and the absence of punches wnich are inconsistent with the questionnaire and coding. Checks were made to assure conformity with all skip patterns as well as the correct relationship of various types of information to each other in all cases where such relationships were interdependent. In every case where in- consistencies were found, each card was corrected by reference to the questionnaire it represents and the corrected cards were re-run through all previously made consistency checks. QUESTIONNATRE AND QUESTIONNATRE INSTRUCTIONS W. R. Simmons & Associates Research, Inc. 270 Park Avenue, New York 17, N. Y. NATIONAL MAILING ADDRESS: Street or Box City or Post Office RECORD OF CALL: J-106 CANNED FISH AND SHELLFISH STUDY Cluster # $- 6: Sheet # Unit # 7- Zone # State 8- Ist Call 2nd Call 9- INTERVIEW THAT PERSOx MAINLY RESPCASIELE FOR PLANNING THE MEALS SERVED IN THE HOUSEHOLD. We are conducting a study.to learn some facts about the consumption of fish in American homes. la. First, does your family generally eat its main meal at home or somewhere else? At nome (7) Somewnere else (] b. (IF "SONBWHER@ ELSE") Do you usually have your main meal at home once a week or more or less than once a week? Once a week or more (J Less tnan once a week [_) (IP "LESS THAN ONCE A WEEK" DISCONTINUE) : e. In addition to the products you have already Section A mentioned, were any other kinds of canned fish products served during the past 12 months? la. During the past 12 months has your family served fish Yes or shellfish which was purchased in any of the Cro No (YX following forms? (CHECK IP PURCHASED) f. (IF "YES") What were they? SERVED Frozen fisn (sucn as salmon sole, etc) [i 17- Fresn fisn (non-frozen) (+2 Frozen snellfisn (sucn as snriip, crabs, (IF NO CANNED FISH PRODUCTS SERVED IN THE PAST 12 lobsters, clams, etc) (+3 MONTHS - Refer to 1b, ad, e - SKIP 10 S&CTIOX G) Fresn snellfisn (non-frozen) Cru Cured fish (pickled herring, Satinon in : jars, etc) (5 Section B None served - Don't know CX 10- la. Were there any canned fish or canned shellfish b. (SHOW CARD 1) Now about canned fish and shellfish items which you would have iiked to purchase but during the past 12 months did you serve any of which were not available at all at your usual the following types of canned fish or shellfish? place of shopping? (RECORD BELOW) yes Cho No EEX c. (IF MORE THAN ONE KIND SERVED) Which of these nypoe 4 A b. I p) types of canned fish or shellfish did you serve (IP "YBS") Which items’ most often? Could you name the first 3 in the order of their frequency? 18 SERVED FREQUENCY 2a. Is there any season(s) during which your family Yes No eats canned fish and shellfish more often than Canned Tuna OO 11-1 (©) 12-1 -1 during other seasons? Canned Salmon Ps 2 een he 2 -2 Yes Er0 No CX "yRS!) wh; Canned Sardines (1 -3 (1 -3 =) ai eh OY) yack SOAEIEE Spring {including Lent) (41 Canned Mackerel) CC) -4 CJ -¥ -4 l1- Summer Ch2 Fall 3 Canned Clams 5 =5) |G s—5: -5 12. Winter C4 19- Canned Crab Meat (1) = 6p -6 -6 13- &); About how many times did you serve canned fish or shellfish during the last 4 weeks other than as Canned Oysters [ -7 () -7 -7 14- hors d'oeuvres or snacks? , 1 time Chi Did not serve (+0 Canned Shrimp lal =8) (Rr =38 -8 15- 2 times ([}2 Don't know C}x 3 times (}3 d. (SHOW CARD 2) During the past 12 months did you 4 times [4 serve other canned fishery products such as: 5 or more (SPECIFY) 20- SERVED BlilsniCakes ch (SEE QUESTION 1b OF SEC. A. - IP RESPONDEN? SERVED Fish Spreads C2 CANNED TUNA, ASK SEC. C. - IP SALMON, ASK SKC. D. Strained Tuna (Baby Food) o3 - IP SARDINES, ASK SEC. B. - IF SHRIMP, ASK SRC. P. Dietetic Tuna Chu IF MORE THAW ONE TYPE SERVED, ASK EACH APPLICABLE Clam Cnowder (+5 SECTION. Frozen Oyster Stew Crs IP NONE OF THESE POUR Non-Frozen Canned Cooked Oyster Stew C}7 TYPES SERVED, SKIP 20 SEC. G.) None — Don*t know Cx 16- Section C - CANNEL TUNA (ASK TEE FOLLOWING QUESTIONS ONLY IF CANNED TUNA WAS. SERVED DURING THE LAST 12 MONTHS, AS INDICATED IN QUESTION 1b, SECTION A - OFHERWISE, SKIP TO NEXT APPLICABLE SECTION) 16 During the past 4 weeks, about how often did you serve canned Tuna? 1 time Ch Did not serve [+0 2 times ([}2 Don't know CX 3 times C3 21- 4X times [EY 5 times (SPECIFY) 2a. How many cans of Tuna do you have on your shelves at present? 22- b. When you buy canned Tuna, how many cans do you usually purchase at one time? can Ci u cans Chu cans [+2 5 or inore cans C5 23- cans (+3 Don't know TEx Wn re Sip Canned Tuna comes in WHITE and LIGHT meat. The White meat is very white; the light meat is of a light beige color. What color do you usually buy? Wnite meat (P41 Lignt meat (+2 Don*t know (+3 4. There are various ways in which Tuna is canned, such as Bite Size or Chunk, Solid, Grated or Flaked. What kind do you usually buy? Bite Size or Cnunk Cy Solid ES Grated or Flaked Che No preference or Don't know (+7 Sa. Canned Tuna may be packed in Brine or Oil. Which one do you usually purchase? Brine (+8 (IF "BRINE", SKIP TO QUES. 5d) oi) C+9 Don’t know (+0 24- b. When you prepare canned Tuna for meals, do you always pour off the oil - do you always use it with the fish - or does it depend on how you serve it? Always pour off C}1 Always use witn fisn [42 Depends on tne disn [+3 25- c. Have you ever tasted canned Tuna in Brine? Yes (+0 No (}X d. If the price were the same for canned Tuna packed in oil or in brine, which one would you buy? Oi) C}1 Brine C}2 No preference or Don’t know C}+Y 26- 6a. In which of the following ways do you serve canned Tuna? (RECORD BELOW) b. (IF MORE THAN ONE WAY). Which way do you serve it most often? WAY MOST SERVED FREQUENT Sandwicnes (J 27-1 () 28-1 Salads -2 -2 Casseroles =—3 —3 27- Souffles -4 4 Soups -5 -5 28- Appetizers -6 -6 Loaves -7 -7 Other (SPECIFY) -8 -8 Don’t know -x -X 00000000 O0000000 tie Why do you serve canned Tuna in your home? Easy, quick, convenient, etc. C1 Economy C2 Like it (0-3 Healtn food C4 Friday food [+5 Otner (SPECIFY) 29- Don’t know CL} Xx 8. Do you usually look for or ask for a particular brand when buying canned Tuna? Yes (+0 No [+X 30- 9. Within the past 12 months did you buy any prepared Prepared ready-to-serve Tuna items such as: YES NO Tuna and noodles Chi 2 Creamed Tuna O3 C4 Any other. (+5 [26 31- (SPECIFY) Section DP - CANNED SALMGN (ASK THE FOLLOWING QUESTIONS ONLY IF CANNED SALMON WAS SERVED DURING THE LAST 12 MONTHS, AS INDICATRD IN QUES. 1b, SECTION A - OTHERWISE, SKIP TO NEXT A SECTION) , PPLICABLE 1, During the past 4 weeks, about how often did you serve canned Salmon? 1 time 1 Did not serve (L-o 2 times (+2 Don’t know Cx 3 times (43 4 times (by 5 or more (SPECIFY) 32- 45 Canned Salmon is sold in 1 pound tall cans and 7 ounce flat cans. a. How many 1 pound tall cans do you have on your shelves at present? 33- b. How many 7 ounce flat cans do you have on your i shelves at present? I 34- ] i c. When you buy canned Salmon, how many cans do you | usually purchase at one time? i 1 LB. TALL 7 02. FLAT i 1 can C 35-1 1 can [pale 5-7, 1 2 cans ES) =2 2 cans oO -8 i 3 cans fp a3) 3 cans (ca) =) 4 cans oO -4 4 cans (al =) Sormore() -5 5 or more) -X Don't know_) -6 Don*t know_) -Y 35- 3a. Salmon meat varies in color. How would you de- scribe the color of the meat you usually buy? Reo (}1 Don’t know L}X Pink (}2 Other (SPECIFY) b. There are many varieties of Salmon depending on j what area they come from. Do you happen to know i the name of the variety you usually buy? ; Name Don't know [HY 36- | 4a. In which of the following ways do you serve j canned Salmon? (RECORD BELOW) } b. (IF MORE THAN ONE WAY) Which of these ways do you serve canned Salmon most often? WAY MOST SERVED: FREQUENT Sandwiches © 37-1 G 38-1 Salads Ey 2 (ea) <2 Casseroles fel 33 Soutfles eS ey 3 i Soups ea} 3" (ea 3 Appetizers El 6 6 ! Loaves 7) (al 7377 Otner (SPECIFY) [ea) a). 8 Don’t know Gea Xe Xcess - | Mo Do you usually look or ask for a particular brand | when buying canned Salmon? Yes (+0 No [+X 39- Section E - CANNED SARDINES (ASK THE FOLLOWING QUESTIONS ONLY IF CANNED SARDINES WERE SERVED IX THE LAST 12 MONTHS, AS INDICATED IN QUESTION 1b, SECTION A - OTHERWISE SKIP TO NEXT APPLICABLE SECTION) Ms During the past 4 weeks, about how often did you serve canned Sardines? 1 time C1 Did not serve (+0 2 times (+2 Don't know C}Xx 3 times [3 4 times f}y 5 or wore (SPECIFY) 40- 2a. How many cans of Sardines do you have on your shelves at present? 41- b. When you buy canned Sardines, how many cans do you usually purchase at one time? 1 can) f-1 4 cans ome 2 cans [+2 5 or more cans [+5 3 cans (13 Don't know (+x 42- 3a. Both Domestic and Imported Sardines are sold in the stores. Which type do you usually buy? Domestic C1 Imported . (+2 Don't Know [}3 b. (IF "DOKESTIC") Do you usually buy California or Maine Sardines? California [}4 Maine C35 Don't Know C}+6 43- 4. What influences your choice when you buy the Sardines you usually purchase? 44- 5a. Sardines are packed in oil, mustard and tomato sauces. The Sardines you usually serve, were they packed in: (CHECK ONE) Oi) C1 Mustard sauce [_}2 Tomato sauce [(}3 Otner Chu Don't know CX 45- b. (IF "OIL") What type of oil is that? Soybean 0/1 eam Peanut or cottonseed oi] C}2 Fisn oil or natural style 133 Olive of] Cy4 Otner (SPECIFY) [55 Don't know Gx e. (IF "OIL" IX QUES. 5a) When you serve canned Sardines, do you always pour off the oil - do you always use it - does it depend on how you serve the Sardines? Always pour off Creé Always use witn sardines [+7 Depends on now served Cts 46- 5a. In which of the following ways do you usually serve canned Sardines? (RECORD BELOW) b. (IP MORE THAN ONE WAY) Which of these ways do you serve canned Sardines most often? WAY MOST SERVED FREQUENT Sandwicnes CJ) 47-1 () 48-1 On crackers Felis —2) 4 (ual Bet 2hs47 = Salads (os 3 ie [eal =) Part of main meal (other tnan salad) () -4 [I -u 48. Otner (SPECIFY) (a5 a teslii = 5: Don*t know (aa i Xyee (aa) xX, 318 Do you usually look or ask for a particular brand when you buy canned Sardines? Yes (+0 No CX 49- Section F - CANNED SHRIMP (ASK THE POLLOWING QUESTIONS ONLY IF CANNED SHRIMP WAS SERVED DURING THE LAST 12 MONTHS, AS INDICATED IN QUESTION 1b, SECTION A - OTHERWISE, SKIP TO SECTION G) 2a. During the past 4 weeks, about how often did you serve canned Shrimp? 1 time C1 2 times C2 3 times 3 4 times C4 5 or more (SPECIFY) 50- Did not serve [_Lo Don't know (4x How many cans of Shrimp do you have on your shelves at present? S1- When you buy canned Shrimp, how many cans do you usually purchase at one time? 1 can C}1 2 cans 2 3 cans 3 4 cans (hy 5 or more (E5 Don't know (+X §2- Canned Shrimp is being packed in two different ways. REGULAR, which means it is not deveined; and CLEANED, which means it is deveined. Which type of pack do you usually buy? Regular (not deveined) [+1 Cleaned (deveined) C2 No preference +3 Don't know imo 53- If you ever buy the REGULAR type, which is not deveined, do you remove the back vein before serving? Yes (+0 No Cx Never buy C}1 54- How do you usually serve canned Shrimp? Appetizer, Hors d'oeuvres or cocktail CPi Salad C2 Hot main disn G3 Otner (SPECIFY) C4 55- Do you usually look for or ask for a particular brand when buying canned Shrimp? Yes [+0 No L}X 56- Section & rr Dre 5 7 > la. ALL RESPONDENTS WHO, DURING THE PAST 12 MONTHS SERVE ANY ONE OR ALL OF THE FOLLOWING FOUR F CANNED FISH OR SHELLFISH, AS INDICATED IN N 4 - QUESTION 1b = CANNED TUNA - CANNED SALMON CANNED SARDINES - CANNED SHRIMP) You indicated that you did not serve canned b. (W4kS ITEM) during the past 12 months. Could you tell me why you did not serve it? (REPEAT FOR EACH OF THE ITEMS NOT SERVED) Canned Tuna nS a FS 2 Canned Salinon 59- 3. 60- Canned Sardines 61- ee 62 - 4. Canned Snriinp 63- — ee 5. Section H Does your family own a dog; a cat? YES NO a. Dog O41 G2 db. Cat C3 Cy4 (IP "NO" TO BOTH, SKIP TO CLASSIFICATION DATA) (FOR BACH TYPE OF PET OWNED) De you feed canned pet food containing fish to your: DON'T YES NO KNOW a. Dog Gs Gre Bz b. Cat Crs (+9 [Cho (IF "NO", SKIP TO QUES. 4) On how many days during the past week did you serve canned pet food containing fish to your: a. Dog 66- b. Cat 67- How many cans of pet food do you usually buy at one time? 1 can O1 2 cans C2 3 cans 03 4 cans Chu 5 or more (C5 Don't know L}X Do you buy canned fish other than canned pet food especially for your: YES NO a. Dog Ch1 (2-2 vb. Cat G3 +4 (IP "NO", SKIP T0 CLASSIFICATION DATA) What kind of canned fish do you usually buy for your: 00G CAT Mackere) C-1 C17 Salmon C2 C18 Sardines 3 o9 Tuna Chey [bo Other (SPECIFY) -5 Cx Don't know [16 Cry CLASSIFICATION DATA The religeous background of a family at times influences their eating habits ;egarding fish. With what religion is your family most closely affiliated? Catnolic (11 Protestant [}2 Jewisn raE3 Otner (SPECIFY) How many people SHOW AGE CARD) Do you work outside the home? if "Y@S") Is it a full time job or a part time job? Full None [LO ere there in your household including those who usually eat with your family? Wiil you look at this card and tell me the number of the age group you fall into? Yes (+0 No LX time (+1 Part time (}2 (SHO® INCOME CARD) Will you please look at this card and tell me into which group your total family income falls? Automatic Classification: YES NO =: Last night at 9:30 (5:30)[2 1 Sex of Respondent: yale (+X Female LLY Night before last at 8:30 (4¥:30)-) [1 Color: Wnite [+1 Negro (}2 Otner Non-Wnite C13 Might at 7:30(3:30)[2 © Farm ( 77-Y Niynt at 6:30 (2:30) Non-Farm f_] -1 2 Miynt at 5:30 (1:30) O Respondent’s Name Interviewer’s Signature 319 Total times at nome 6S- 66- 67- 68- 69- 70- 71- 72- 73- 74- 75- 76- 77- Figure 4 CARD | Canned Tuna Canned Salmon Canned Sardines Canned Mackerel Canned Clams Canned Crab Meat Canned Oysters Canned Shrimp Figure 5 CARD 2 Fish Cakes Fish Spreads Strained Tuna (Baby Food) Dietetic Tuna Ciam Chowder Frozen Oyster Stew Non-rrozen Canned Cooked Qyster Stew 320 Figure 6 AMERICAN MARKETING ASSOCIATION TOTAL FAMILY INCOME SELECTOR Yearly Family In A. Under $1,000 a year or come Under $19.50 a $1,000- 1,999 a year or $20 to B C. 2,000-— 2,999 a year or D. 3,000-— 3,999 a year or E. 4,000- 4,999 a year or F. 5,000- 6,999 a year or G. 7,000- 9,999 a year or H. 10,000 and over a year or W. R. Simmons & Associates Research, Inc. 39 to 58. to 77 to 96 to 135 to 38.50 a 57.50 a 76.50 a 95.50 a 134.50 a 192.50 a week week week week week week week 192 or More a week Figure 7 AGE GROUPS Group Letter A. 15—19 B. 20—24 aN i=) | ES PS mr ‘W. B. Simmons & Assoc. Research, Inc. Aww tamnmmoa A Ww aS 6 65 — 69 70 and over 321 Wa R. Simmons & Associates, Research, Inc. 270 Park Avenue, New York, N.Y. J-106 6/56 Questionnaire Instructions for NATIONAL CANNED FISH CONSUMPTION SURVEY Objectives of the Survey The Canned Fish Survey you are about to undertake is being conducted by the WeRe Simmons organization for the Department of the Interior - Fish and Wildlife Service of the U.S. Government. (If anyone should ques- tion you, you can refer to the Budget Bureau number for this survey, which is #42-5607.) You are at liberty to mention the government sponsorship of the survey, if you wish, when introducing yourself to the designated respondent. This is the first definitive study of consumers of canned fish and shellfish. The Federal Government and the industry are concerned with expanding the market for canned fish to help solve current problems arising from over-production and other causes. This study has been specifically designed to study the changing tastes and preferences of the American housewife. The data you collect will be of vital importance to the entire industry in coping with the problem of creating new markets. Therefore, we need hardly emphasize the responsibility this places upon you to make every effort to conduct each interview in a scientific, accurate con- scientious manner. The problem of surpluses has made sufficient headlines to prove how important it is to our entire national economy. General Instructions The questionnaire has been worked out very carefully and lends itself beautifully to fast, easily managed interviewing. (The average time per interview seems to run about 15 to 20 minutes.) The questionnaire you will be using contains all of the necessary instructions as to which questions must be asked and the prescribed order in which they must be asked. This instruction sheet is designed to sup- plement these directions and provide definitions of certain technical terms and additional explanations where needed. Familiarizing yourself with the instructions before you go into the field will enable you to concentrate on recording the respondent's answers, rather than the mechanics of handling the questionnaire. Our contract with the client demands that we do a very thorough post- card check to verify the fact that interviewers called at each prescribed household. Please check to see that the address you give on the top of the questionnaire is the correct mailing address for the household. We have been very proud of our record thus far. Unfortunately, there have been one or two interviewers who have attempted to "cut corners" on a recent surveye The post card check plus several other safeguards available to us brought these irregularities to light within a very few days. "Sheet #' refers to the page number on the assignment sheet on which this household falls. "Line #" refers to the actual printed line number at the extreme left of the line on which this household falls. The lst call and 2nd call box has been provided for you to record the date and results of each call you make at this household. (This data is also to be filled in on a blank questionnaire for not-at-homes and refusals.) The little numbers scattered about to the right of most recording spaces is for coding purposes only. You may ignore these completely when working with the questionnaire. J-106 Whom to interview On this survey we are interested in speaking to the individual who is most familiar with every phase of meal production - from planning menus and marketing to preparing the food and serving it. In most cases this will be the lady of the house. We have mentioned already that you may make use of the fact that this survey has been commissioned by the United States Government. Therefore you could state the objectives of this survey to the designated respondent along the following lines: We are conducting a study for the United States Government. They want to learn something about the consumption of fish in American homes. Questionnaire Instructions Questions 1 & 2 These questions have been insertedat the very begin- ning so that we can eliminate the very small minor- ity of people who do not eat regular meals at home at least once a week, on the average. In these rare cases you wil end the interview at this point. SECTION A This section is asked of all respondents who ordinarily SSS eat at home once a week or more. Question la Here we are referring to frozen and fresh scale fish of all types and frozen and fresh shellfish of all types. The cured fish refers to the pickled, smoked or salted type which may be purchased "loose" or in jars. Question 1b Be sure that the respondent understands that this question deals with canned fish and canned shellfish. It is one of the most important questions you will have to ask. It is a crucial question since the responses to this question will determine what por- tions of the questionnaire will be asked of any particular respondent. Please be certain that you do not accept off-hand answers to this question. Hand the card to the respondent and as she looks at each item, please read the category aloud to see if she has served it in the past 12 months. A relaxed, patient attitude on your part wiil encourage the respondent to deliberate carefully so that she doesn't overlook any type of canned fish she may have served in the past year (Be certain to place an "X" in "No" boxes where indicated as well as in "Yes boxes when called for. If you do not check the "No's" we have no way of knowing whether or not you asked about this item.) Question Ic The objective here is to find out the three types of canned fish served most often and rank them by fre- quency. You ask the respondent to look at the card again and tell you the type served most frequently. Then you enter a "1" in the "Frequency" column in the box for this type. For the second most frequent, you enter a "2," for the third a "3." If only two types were served, you rank them 1 and 2. Question 1d Everyone is to be asked this question. Here again you will have to show the prescribed card to the respondent. "Fish Cakes" must be either the partially or wholly prepared type obtained in cans. Do not include delicatessen-prepared fish cakes. wo ne) lo Question ld (cont'd) Question le SECTION B Question 3a SECTIONS C - F Thus SECTION C will be SECTION D " SECTION VEY Rat SECTION) Fawr att SECTION C Question 1 Question 2a Question 2b J-106 Many of the fish spreads come in jars such as caviar pastes, etc., as do many baby food tunas. These should be checked off as "canned" but a note made in the margin to the effect that the product comes in jars. "Dietetic tuna! is the low calorie salt-free type. This question should pick up any other canned fish products which may have been served such as canned lobster, fish roe, etc. If the respondent used no canned fish products whatsoever you will skip to Section G at this point. If any kind of canned fish at all was served in the past 12 months, as shown by Questions 1b, ld, or le, you will ask Section B next. We are interested in the number of times canned fish was served during the last four weeks as a part of a regular meal. You would not include canned fish served as snacks, such as canapes, hors d'oeuvres, or on crackers, etc. Please discourage vague answers. Also, you will have to stress the specific time period involved in the particular question. From this point on you will have to depend solely upon the information obtained in SECTION A QUES. 1B to guide you to the proper sections to be asked next. asked of mesbondents who served canned tufia in last year " " " t u salmon W " " sardines" " if shr imp " "W it " it " u " W W Ab " " ile " If more than one of these four types, you ask each applicable Section. If none of these four types, you go immediately to Section G. Canned Tuna Please stress the week time span involved. (NOTE. There is a typographical error on the ques- tionnaire. The fifth category down should read "S or more times.") Thus you would place a check in the appropriate box if canned tuna were served h times or less. If it were served 5 or more times you will fill in the actual number of times it was served. If the respondent is not sure it is advisable that she actually check to see how many cans she has on hand at the time you call. Here we say "do you usually purchase." If the respondent says "Sometimes I buy one can at a time, sometimes two" you will have to "probe" further. You might say "Well, how many cans would you say you usually purchase at one time when you're buying CANNED TUNA?" 32h Question Question 5a Question 5b Question 5¢ Question 5d Question 6a Question 6b Question 7 Question 8 Question 9 SECTION D Questions 2a, bac Question 3b SECTION E Question 3a Question 3b Question J-106 Bite or chunk size tuna is packed in actual cube like or cut up pieces. Solid pack is a firm block of tuna. Grated or flaked is a shredded type of tuna If the respondent doesn't know or has no prefer= ence just check the Don't Know - No Preference box provided without further explanation. "Prine" is a salt solution. (Asked only if the answer to 5a was "oil") (Asked only if the answer to 5a was "oil") This must be asked of all respondents who served canned tuna regardless of whether they have ever knowingly tasted canned tuna packed in brine. Read each type, and check off as many ways as the respondent mentions. Then ask if there are any other ways she serves canned tuna. If she serves tuna in several ways, we want to know in which one way it is served most frequently. For instance if she serves it most often in salads, you would enter a check in the "most frequent" column in the box for salads. The respondent may mention more than one reason. If she does, enter a check in each box which applies. If she says she likes the taste and it's convenient to have around, you would check the boxes "Easy, quick, convenient" and "Like it." If a respondent gives an answer which does not readily fit into any of the categories we have pro- vided, please record her response verbatim - in her own words - on the line marked "Other." If addi- tional space is needed, please use the margins, the space atop Question 8 in Column 2, etc. Self-explanatory. These are products which are bought, not combined or prepared at home. Canned Salmon We need a breakdown by tall and flat cans for salmon on these questions. Note that we are asking about varieties, not brands. Canned Sardines In a question of this type, if a respondent says "Both" try to get her to tell you which one she buys most often. If a respondent has no preference, enter it in the "Don't Know" box. To be asked only of "Domestic" buyers in Question 3a. In an "open end" question, you must probe for a pertinent answer. If a respondent says "I buy the kind I like" this is a meaningless answer. You would have to say "What exactly do you like about them?" Record the answer verbatim. 325 Questicns 5b & c SECTION F Question 3 Question SECTION G SECTION H Question la Question lb Question 2 Question Question 1 Question 2 Question 3 J-106 Obviously you will ask the b & c part of Question 5 only of respondents who buy sardines packed in oil. In the de-veined variety, the back vein is removed before the shrimp is canned. To be asked of all canned shrimp users. In Section G you must ask about each of four types of canned fish which were not served in the past t2 months, as indicated. As an example, if question 1b showed that the respondent had served canned tuna and canned sardines in the past 12 months but not canned salmon or canned shrimp, you would have asked Section C and E, then in Section G you would ask "Why you did not serve it! for salmon and shrimp. If neither a cat nor dog is owned skip to Classification Data. If the respondent feeds cannet pet food to her pet, but doesn't know whether it contains fish, check Don't Know and please obtain the name of the canned pet food used and record it in the margin, so that we may make the final decision on it. We want the number of days involved. If the contents of one can lasted for two days that would still be counted as two days. This would include any kind of canned fish other than the type regularly sold as dog or cat food. Make sure that the respondent's answer does not refer to canned fish bought for family use from which scraps are fed to the pet. CLASSIFICATION DATA Do not permit yourself to get involved in this question. If the respondent tells you that members of the household are of different religious per- suasions, check each religion mentioned and go on to the next question. We want to include all members of the household plus anyone who may regularly eat with the household. E.G., an aged mother living in a separate apartment in the same building who takes all her meals with the respondent you are interviewing, would be included in this figure even though she is not literally a member of the household. It's often psychologically helpful to add, "Now don't tell me your age, just the group number you fall into." 326 Question Question 5 Nights-At-Home J-106 We would consider the respondent as working full time if she normally works 35 hours or more a week, and part time if she has a job at which she normally works less than 35 hours a week. Hand the income card to the respondent ans ask her to please tell you the group number which best repre- sents the combined income from all the members of the household, including all sources of income. This system has worked very well for us in the past. If an occasional respondent is hesitant about revealing the family income, assure her that these figures are confidential and are coded and tabulated electrically and are never related back to particular individuals. If you are still unable to secure an income figure after all of your explanation, please make an accurate estimate of the family income marking it with an "E." NEVER LEAVE THIS QUESTION BLANK. You will note that we have placed the customary nights-at-home question in the same section of the questionnaire as Automatic Classification (information which can be filled in by observation). This was done for space considerations only. As usual, you will state this question as follows: "We are also interested in finding out how frequently people are at home on various days of the week. Would you mind telling me if you happened to be at home..cercceoe e.g- Last night at 9:30" etc. Ask about each evening specifically. We are interested in finding out only if the respondent herself was at home or not at these specified times. We know from past experience that it is an easy question to handle in the field. However, if the respondent wants to know the purpose of this question...rather than getting involved in a technical explanation of its purpose, we suggest that you explain to the respondent that the question is important in determining what hours people are most frequently at home in order to schedule radio and television broadcasts and advertising. In asking this question, the following points must be remembered: Since you do not interview on Sunday, when asking about the five nights or afternoons prior to the day of the interview, do not ask about Sunday night or afternoon. Conceive of a week as consisting of six days, and when you are obtaining information about the five previous days, the day before Monday is Saturday. The following is an example of the procedure for handling this question: Let us suppose you are interviewing on a Thursday evening at the home of Mr. and Mrs. Pace. You are conducting the interview with Mrs. Pace. When you ask her the "Times-at-Home" question she informs you that she was at home last night at 9:30 and the night before last at 8:30, but she was not at home Monday night at 7:30. As instructed you do not ask about Sunday. The next day you can ask about is Saturday. The time for this line is 6:30 but the instruction sheet says to subtract 2 hours when asking about a Saturday. You therefore ask Mrs. Pace if she was at home at 4:30. She tells you she was home Saturday at 4:30 but was not home Friday night at 5:30. REMEMBER TO SUBTRACT TWO HOURS FROM TIME SHOWN WHEN ASKING ABOUT SATURDAY. Also please write in the names of the other three days you are asking about on the lines 27 Ww J-106 provided for this purpose in the recording boxes. When the names of the 3 days are written in, our coding operation is greatly simplified. If you are interviewing in open-country areas, you will ask about the afternoon hours (shown in parenthesis on the questionnaire) instead of the evening hours which apply to all other areas. Farm-Non farm Since you are familiar with the areas in which you interview, you will usually have little difficulty in determining whether to classify a household as farm or non-farm. As a guide in doubtful cases, you can use the Census definition of a farm which is: A place of 3 or more acres, with $150 or more total annual value of agricultural products (whether sold or not) or A place of less than 3 acres with $150 or more in annual seles of agricultural products. Interior - Duplicating Section Washington, D. C. 11136 ) Lik i