■ o ?.V. " ;,^ ;.■ ...--X-^VY^'^" .' .^«o* «^Y^s ""^HWV>o^"o* D a ^i^Hi" \9' " , '••••• •"'|!.-,,j_ "Ofl "itlW^4 ■r.L ^oy^j .-:t-^,-/ „" /> ». •/• ' vV, m ; v:- ># Z^-^ •• ^"r^^^"-" '^^^* ^'^ ^ -^a-^ ° '^'t^^ • o 0" ° » 4is ^°^. * (JOOo * -N "S"' ^ • . «. •A^^ n ■ "•••^/c/oV^ oO o „° • "°J>» U^^""^ ^^B" ° <^ .(IJ .fl'> •JJI"^ ^- -^^^ ■o-'oVA • 0 » „ . . " Vj , i"«^Hfe \\^.^:^ "-I^^ - ^*i:n» ■*'■,. ii''w- \,: ', ^-^-^: 't^Slilft. •■0 \ ^^ ' ■•v-i;-'.7-."j-'-.-:\i ;-r "iv: rr o«««. -\-\ 0«0o*V 5^>;!aii^i ^^r^^jw*^ r>,"''t « ty. ^^ .l&^^-l MICROFILMED 1998 Penn State University Libraries University Park, PA 16802-1805 USAIN STATE AND LOCAL LITERATURE PRESERVATION PROJECT: PENNSYLVANIA Pattee Library Funded by the NATIONAL ENDOWMENT FOR THE HUMANITIE S Reproductions may not be made without permission from The Pennsylvania State University Libraries . V^V^fS^' ft-JI '.V «' rfj.- ..t-iJ^'MV^^L^!^ J. ljrL\, a?Tw ■*•/- ■;;;|: ■I -- ; 'I"- •■: V..:;-:-- ;|'?jyA V .•, /•■^ -*:*^ -■-v.rr If. COPYRIGHT STATEMENT The copyright law of the United States - Title 17, United States Code - concerns the making of photocopies or other reproductions of copyrighted material. Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or other reproduction is not to be "used for any purpose other than private study, scholarship, or research." If a user makes a request for, or later uses, a photocopy or reproduction for purposes in excess of "fair use," that user may be liable for copyright infringement. This institution reserves the right to refuse to accept a copy order if, in Its judgement, fulfillment of the order would involve violation of the copyright law. Master Negative Storage Number PSt SNPaAg 76 >-: *«3?^?»E^?H5 '^^ '>^ 1*?^ ;p^ T •. -v CONTENTS OF REEL 176 1 ) The Tobacco world, v. 37, 1 91 7 MNS#PStSNPaAg176.1 fc' ^J-. TTi^ •/>*.>■ »«-'.-ji'>:..--- ■ , L.'-Mr-P 'Mtm^i^ms^i^mt^ sass^ic TJf Title: The Tobacco world, v. 37 Place of Publication: Philadelphia, Pa. Copyright Date: 1917 Master Negative Storage Number: MNS# PSt SNPaAg176.1 ' JL r-'^iSs^SSpnSSi ^r ^3«K^jir -*a^5^ 'W^'^ !:-^i2«att. gfiKar-. ■^li^.sm <2112602>*Form:serial2 lnput:HHS Edit:FMD 008 ENT: 980724 TYP: d DT1: 19uu DT2: 19uu PRE: m LAN: eng 037 PSt SNPaAgI 53.1 -1 90.5 $bPreservation Office, The Pennsylvania State University, Pattee Library, University Park, Pa 16802-1805 090 20 Microfilm D344 reel 153.1-190.5 $cmc+(service copy, print master, archival master) $s+U22V1X1902-U22V20X1902+U22V22X1902- U22V33X1 902+U22V35X1 902-U22V51 XI 902+U22V53X1 902- U24V42X1 904+V24V44X1 904-U25V44X1 905+U25V46X1 905- U26V42X1 906+U26V44X1 906- U26V48X1 906+U26V50X1 906+U27V1 XI 907- U28V1 1 XI 908+U28V1 3X1 908-U63V6X1 943+U65V1 XI 945-U65V1 2X1 945 130 0 Tobacco world (Philadelphia, Pa.) 245 14 The Tobacco world 260 Philadelphia, [Pa. $bs.n.] 300 V. $bill. $c38 cm. 310 Monthly $bApr. 1936- 321 Weekly $b<1 902>-1 909 321 Semimonthly $bJan. 1910-Mar. 15, 1936 500 Description based on: Vol. 22, no. 1 (Jan. 1, 1902); title from caption 500 Published by Tobacco World Corp., Philadelphia, Pa., <19 >- 500 Some combined issues 500 "Devoted to the interests of importers, packers, leaf dealers, tobacco and cigar manufacturers and dealers." 500 Occasional missing and mutilated pages 515 Vol. 22, no. 38 (Sept. 17, 1902) mismarked as v. 22, no. 37; vol. 52, no. 14 (July 15, 1932) mismarked on cover as v. 54, no. 14 533 Microfilm $mv.22,no.1 (1902)-v.22,no.20 (1902),v.22,no.22 (1902)-v.22,no.33 (1902),v.22,no.35 (1902)-v.22,no.51 (1902),v.22,no.53 (1902)-v.24,no.42 (1904),v.24,no.44 (1904)-v.25,no.44 (1905),v.25,no.46 (1905)-v.26,no.42 (1906),v.26,no.44 (1906)-v.26,no.48 (1906),v.26,no.50 (1906),v.27,no.1 (1907)-v.28,no.11 (1908),v.28,no.13 (1908)-v.63,no.6 (1943),v.65,no.1 (1945)-v.65,no.12 (1945) $bUnlversity Park, Pa. : $cPennsylvania State University $d1998 $e38 microfilm reels ; 35 mm. $f(USAIN state and local literature preservation project. Pennsylvania) $f(Pennsylvania agricultural literature on microfilm) 590 Archival master stored at National Agricultural Library, Beltsville, MD : print master stored at remote facility 650 0 Tobacco industry $xPeriodicals 650 0 Tobacco $xPerlodicals 780 80 $tTobacco age 830 0 USAIN state and local literature preservation project $pPennsylvania 830 0 Pennsylvania agricultural literature on microfilm tr^ — >*C FILMED WHOLE OR IN PART FROM A COPY BORROWED FROM: National Agricultural Library r,..')*i^-.r';^-.r:::i. .' -1* ,•7 V*'-'^'''"'" iS't*"*^ ^ 4 A;'T- ■iC;,*' Tsmm sSSi^ ■■',■ ^^ '\i «^ - V^ ■T 7*fcS^'?. Microfilmed By: Challenge Industries 402 E. State St P.O. Box 599 Ithaca NY 14851-0599 phone (607)272-8990 fax (607)277-7865 www.lightlink.com/challind/micro1.htm mr-^- -, ^ -*.' .1. IMAGE EVALUATION TEST TARGET (QA-3) 1.0 I.I 1.25 150 2£ ■ 12 14.0 1.4 II 2.5 2.2 2.0 1.8 1.6 150mm .// ■■■> f >1PPLIED_J IIVMGE . Inc .a^ 1653 East Main Street ^^=-« Rochester, NY 14609 USA -^=rj= Phone: 716/482-0300 ^^^"— Fax: 716/288-5989 O 1993. Applied Image, Inc , All Rights Reserved .*,■■ t t •* ■.4.^5-: ■•■'■ -.•..-.■••«■. •-^r:- 'il >(^ •:/ :■%" / Vol. XXXVII No. 1 PUBLICATION OFFICES: 236 Chestnut Street, Philaddplda ^>s?i ^n^^ t/>U TFn<] T()M.\(;CO WOKI.D f F. C LOZANO I. it LX>ZANO TRADE MARK l«fl. r. S. Pai. Ofihf F. UOZANO, SON &• CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Fumous "F. Lozano'' Brand Clear Havana Ci8:ars OFFICE AND FACTORY; TAMPA, FLORIDA New York Address, 437 Fifth Avenue \m\\\ .1 «r^4 A ,>i\«"N. '«•»••• '^^.-iv ^^ •:<-!i6:;^ MADE BY ^y SALVADOR RODRIGUEZ r/V/ TAMPA, FLORIDA A Valuable Business Asset to Every Up-to-Date Cigar Dealer j^^^^YiQrH'1600 Broadway Warehouse, Havana, Cuba -^iroBnr^AJKrsJTj^ MANILA CIGARS Jis Mild and as Coo/ as a breeze from the sea — Manila Cigars burn perfectly — They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every ^ox Darby & Joan Cigars The VETERANO SIZE is the Finest All Habana Cigar ever made at 2 for 25c. having that delicate Mildness and Fine Aroma Sought by Connoisseurs. Made only by JOHN W. MERRIAM & CO. 101 Spring Street, Nevs^ York (MERRIAM CIGARS INC.. S\JCCE.SSOtt) For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. 'mTl 'k i tf F. C LOZANO I ML LOZANO TRADE MARK In . 0. S. rat. Ofllu F. LOZANO, SON »• CO. UL S. BONDED CIGAR MAfrUFACTURERS Makers of the Famous "F. Lozano" Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York AddreM. 437 Fiftli A rosse ^HARIJESwtt@R C».. ii052t-' MADE BY ^y^ SALVADOR RODRIGUEZ r/V/^ TAMPA, FLORIDA ^^^ j^ Valuable Business Asset to Rvery Up-to-Date Ci^ar Dealer Warehouse, Havana, Cuba N^w*Qr^*i^600 Broadway "^IrORKMAAr^vl THE TOBACCO WORLD MANILA CIGARS J^s Mild and as Cool as a breeze from the sea — Manila Cigars bum perfectly— They are all hand made, Spanish niethod— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every ®ojr Darby & Joan Cigars The VETERANO SIZE is the Finest All Habana Cigar ever made at 2 for 25 c. having that delicate Mildness and Fine Aroma Sought by Connoisseurs. Made only by JOHN W. MERRIAM & CO. 101 spring Street, New York (MEkXRIAM CICARS INC., %\JCCM^SOWL) For Gentlemen of Good Taste ^^^m-Qi San Felice CIGARS The Deisel-Wemmer Con^MUfiy LIMA, O. INTENTIONAL SECOND EXPOSURE » THE TOBACCO WORLD SEN CIGARS reduce selling cost-- because an ever constant demand, created by Cinco Quality, insures a quick turnover oF- stock. LONDRES CONCHAS PANETELAS 6tTd EISENLOHR 6, BROS., IN0ORPORAT£D - 'FHILADCLFHIA. ^Ilf. Wfi^ Behrens & Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands "'SoF' and ''Devesa de Murias" Independent factories Our Motto: Quality, always a little better than Havana's Best HUBIAS Quality Paramount CELEBRATED H. UPNANN CIGARS Strictly Independent Manufacturers CHAS. LANDAU Sole Asent for United States and Canada 82 WaU Street - New York Board of Trade Bldg., Montreal, Canada STAG EVER-LASTINC-LY GOOD We've put over some big things in 156 years of leader- ship. STAG is the biggest thim we ever put out in the to- bacco line. —Biggest in goodness! —Biggest in quaiity! —Biggest in value! It pays to recommend STAG! > I THE TOBACCO WORLD MADE AT OUR NEWARK, N. J. FACTORIES *^ROCKY FORDK* QUALITY-HAND MADE-SUMATRA WRAPPED-NICKEL CIGAR We also manufacture, at our several factories located at PR TS- BURGH. PA., a very attractive and extensive line of Cigar? and Stogies to retail at 5 for lOc— 4 for lOc 3 for lOc and 2 for 5c.. giving the Jobber and Retailer an exceptional margin of profit. Write For Full Information UNION AMERICAN CIGAR CO. General Offices, Pittsburt^h, Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH ji Cigar With Hardly a Rival MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUGUST KUTTNAUER, GtRcril RepicsenUtive, 235 FIFTH AVE., NEW YORK >^ -^ Jl r<^^im^^^^^^. 1^^^ 1 \>^ /.=. i rii l^^l • n. |yffii8iSTiiyaB|y Free! Free! SAMPLES Ask and You Will Receive ....FIFTH AVENUE.... A Union Made Cigarette of Quality lOc FOR PACKAGE of 10 Mouthpiece, Cork or Plain Tip I. B. Krinsky, Mfr. ir^r n LIVE DISTRIBUTORS WANTED reet . Y. ESTABLISHED 1867 Y. Pendas & Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "QUALITY" Office and Salesroonv - 80 J -803 THIRD AVE. NEW YORK QTY li BACHIAS HaTana Cigtri For Hen of Means Renowned for Unifoimity rDEf4TtrtB9 BY THE GREEJ^ AND GOLD BAND R. A. BACHIA & CO. 47 WmI Sbcteaalh St. N«w York TADEMA HAVANA CIGARS Arguellesp Lopez 8 Bro. MAKERS GENERAL OFFICE FACTORY WAREHOUSB 222 PEARL STKEET TAMPA LEALTAD 139 NEW YOIK FLOBIDA HAVANA G. S. Nicholas & Co. 41 and 43 Beaver Street, New York DIRECT IMPORTERS of the highest grades of Ggars maDufactured by the Independent Factories of Havana aU of which are made under the personal control and supervision <^ the oldest cigar manufacturers in Cuba, thus retaining for each its own individuality. Prict List Mailed Upon Request. HAVANA CIGARS ROMEO Y -lULlETA The Leader in all the World's Markets D. 1 KttrtMiUtiT*: Wa. T.TarUr. 13 Bntd St,II.Y.CItT. CENTRAL UNION NEW CUT SMOKING ^. EACr FUl.' use iNPlPEURCICARtrrt The Original and Genuine Central Union Smoking Tobacco in a New Cut Packed in a Pocket-proof Package 1 }4 ounces — 5 cents United StelM UUm Co. ■ICHMOND. VA. I X THE TOBAr-CO WORLD iiiiiiii iiiii 5*0 the Trade: We thank you for your many courtesies and extend our sin- cere wishes for a most pleasant and prosperous 1917. "44" Cigar Co., Inc. PHILADELPHIA "Wisdom is knowing what to do, Skill is knowing how to do it, and Virtue is doing it." This has been our thought, purpose and action over a period of twenty-five years. That the Trade appreciates these facts is indicated by the continued growth of their patronage. THE TOBACCO WORLD Remarkable Leaders among CLEAR HAVANA BRANDS These are cigars Made— In— Bond and smoked from Coast — to— Coast, enjoy- ing an enviable reputation among dealers for "Repeat" calls. You should stock at least one of these brands: "El Briche" "Hoyo de Cuba" "Flor de San Martin & Leon" Jobbers and Dealers have not been slow to ap- preciate the value of Clear Havana brands that dupli- cate, as is testified by the steadily increasing sales. San Martin & Leon cigars are favorites with the consumer. Do not lose trade and profits by failing to have these goods in stock. San Martin & Leon Tampa, Florida Member, Tobacco Merchants' Association E. H. G»TO CIGAR POR FORTY YEARS THE STANDARD COMPANY By WMch Clear H««w. Cl«ara Are Ju4««d Wrka for Opea Territorr Pulonr: Ker:We«t. FXm. N«w York Office; 203 W. Broadwar T. J. DUNN (a CO. M«K«r« of The New Bachelor Cigar ■401-403 i:. 91»t Street. New YorK BAYUK BROS i.llniliUilllJlilill lllli:illllllllllllillli!lllllllllllll!Ii;ililllillll:!illiillu:llllilllllllllllllllliill:llllm lillllinilMUiinillMI MlillllllMlllllllllKIMIlllll 5 'f CIGAR THE PERFECT CIGAR i € Concentrate A factory of a number of prod- ucts becomes nationally known because of the success of just one of them. A truly wonderful chef brings hundreds of customers to his employer's restaurant through the reputation of one celebrated dish which no one else has been able to equal. A man of many accom- plishments becomes known through- out the world because he has developed one of many ideas into a highly successful product. The Brand La Hor de R. A. Bachia y Ca. represents thirty years of experience in the Havana Leaf Tobacco business combined with twelve years of successful concentra- tion on the production of a finely blended Havana cigar. Through these twelve years of production this brand has estab- lished a reputation for Quality and Uniformity. Clubs, hotels and owners of high class retail stands will find that concentration on B ACHIA'S HAVANA CIGARS will bring a larger trade and added profit. The most exacting smoker will find one shape at least, among the thirty-six sizes in which this cigar is made, that pleases him. KNOW THEM BY THIS MARK 'The Band Identifies* BACHIA^S Havana Cigars 'For Men of Means' R. A. Bachia & Co. 43-47 West Sixteenth St., New York i I i I f I J^w^SSf^^S^?^^:^^^;^^:^^ I J THE TOBACCO WORLD HCt«tM|™ lt ♦♦I ~1 T^jur Bicycles, Sir AT the club, on the train, in thf home, wherever men seek recre.ilion (mm business eares in a (riendly game of canl-.. Hicvele (anls have the call For a man lo think of cards i> for him to think of "llirvilo' When h« aiks for a deck of cardt. he expt^ ts BICVCLB PLAYING CARDS All lh« qiulitm of a pUving card that h»lp make cird playing a pleasure are BKVrle quahliei. ftirycle Card» have the (eel. the finish and. alwve all the all-round eicellrnre of manufacture that makes them a» good on the last deal ol an evemni;'* play as on the first, tor g.neral, every d,iy. any day use. more »atia.itiory cards cannot be made or boui(ht. \rt the regular prite ol Hi< yilrs is very reasonable. Ivory or Airt u»hion I inish. Club Indinr*. bold everywhere. Conftreu C«rd»— The de luM brand for social play. Art hacks of f». mous paintings in lull color. Gold tdges. Air-C u.hioii y inish. Paine'* Card Tr«y»— For all duplicate games. In- geniously designed. BcautiluUy finished, l-very iMiri haser » entitled to a Iree correspondence lOurs.- in Whist If your dealer cannot supply you. »c will. Salislai lion guaranteed. Write lor illustral- cd. desATiptne iircular. You N*«l ThU Book— New revised edition of "The Olhiial Kule» ol Card Games". Over MM games J10 pages. Sulislantially bound. Mailed |iosl|>aid (or 15 lenls in s-lanips. THE V. S. PLAYING CARD CO. DepuinMoi W ClactaMfl, U. S. A. Toraaio. Caaada Cards thai Help \bu Entertain M WHEN successful host- esses give a progressix'c card parly, thry are careful to provide cards that are more than a mere means for tak- ing and losing triaks. They make every deck a distinct feature of theorrasion by Ui>ing a variety of the newest designs in PLAYING CARDS Congreu Card* are worC* of art. Their back* are reproduction* in full coloi and gold of the latest high class paintings. They have gold edge*. They are made in the regular sue and in the dainty French size. They are superbly finished in Air-Cushioi. style. They come in (perial telescoped boxes. Money cannot produce a more beautiful card, yet Congress Card* sell regularly at a price within the mean* of all. Ask your dealer to *how you the newest backs. Bicycle' Carda- over. -For General Play— Favorites in home* and rluhs the world Ivory or Air-Cushion hnibh. Club indexes. Very reasonably priced. r^ "fw Paine**. Card Trayt— For all diipIirAte gamft. In- gfnuniily drsigned. Beautifully finished. h\ery pur- cha'*r it entitled to a tree correspondence cuur»c in Whist. If jour dealer cannot iupply you, we will. ^HftM // Salisfsiction gudrantceed. Write lor descriptive, illus- trated circular. You Need ThU Book— New reviied edit ion of "The Offi- cial Rules of Card Games". Over 3tK) g^mes. 250 pages. Substantially bound. Mailed postpaid for 1 5c In stamps. THE U. S. PLAYING CARD CO. D«p*rua«oi W Cioctoiutl. U. S. A. Toronto. Ci 7/ How Many People in Your Town Play Cards? If you could number as your customers all the men and all the women in your town who ])lay cards, there probably would ])e few worth whik' people missing from vour list. We are talking to all these people every month through attractive advertisements in the leading maga- ziues. Miniature reproductions of the January adver- tisements are shown above. ^lost of these people use Bicycle and Congress Cards. The advertisements are keei)ing these brands before them and are interesting them in the new ])acks. They very likely will buy more cards than ever this year, and whenever they buy, they will go where they can get the latest backs in these l)rands — PLiUnNG BICYCLE a'SSS PLSjTNQ CARDS Whether vou or the store down the street gets this business and has the opportunity to sell these customers other things depend upon who stocks the cards and lets people know it. If you are not selling Bicycle and Congress Cards, and your competitors are, you are letting live custo- mers pass your store and do business elsewhere. You should not delay another day to put in these staple lines. If no one in your town is selling these brands, there is an excellent opportunity for you to make these easily carried stocks one of your best trade bringers and profit makers. Let us tell y(m how you can use to your advan- tage and with nominal investment the world-wide reputation of Bicycle and Congress Cards and the forceful national advertising that is keeping these brands in the mind of every card player. Sold by Jobbers Everywhere THE U. S. PLAYING CARD COMPANY CINCINNATI U. S. A. TORONTO. CANADA THE TOBACCO WORLD American Sumatra Tobacco Co. LARGEST PRODUCERS OF SHADE TOBACCO IN THE WORLD Our 1916 Crop of SHADE WRAPPERS grown upon our Connecticut, Florida and Georgia Planta- tions, mark a ne^v era in the history of the industry. *^ AMERICAN SUMATRA TOBACCO CO. 142 WATER STREET, NEW YORK i ^ 10 THE TOBACCO WORLD Creating A Demand for YOUR brand of cigars, cigarettes, stogies or other to- ^^^t^»i baccos, is the most important phase of your business — as you well know, Mr. Manu- facturer. No doubt you are furnishing the dealer with selling helps — window cards, window pasters, etc. In addition to these you'll find it extremely profitable to use a distinctive container for your product. Heekin Cans provide individuality for your "smokes." Lithographed in beautiful colors and designs, they attract the attention of the consumer to your products, making it much easier to sell them. Besides being attractive, Heekin Cans are sturdily built and keep your cigars or other tobacco products fresh, clean and aromatic. Drop us a postal today jor samples. The Heekin Can Company CULVERT, SIXTH AND NEW STREETS CINCINNATI, O. "Heekin Can Since 1901 " ^^^H ^^^^^^^^^^^^^^^^^^^^^^^^H " ^BSm r ^^^^^^B^^^^ ^^^^^^^^^^H ^^^^^^^^^^^& Fanqr Cigar Boxes ) ^^^^^^^^^^^B ^^^^^^^^^^^^^^^^^^^H made by ^^^^^^^H ^ Heiry H. Sheip Nfg. Co. Columbia Ave. and 6th St. PHILADELPHIA l.. . .,..iid H. S. LOEWENTHAl. S. LOEWENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK ''LA MEGA'' "'■iSSJ^ HAVANA CIGARS OF THE HIGHEST QUALITY AND BEST WORKMANSHIP V. Guerra, Diaz & Co., Tampa, ria. A Favorite with the BEST Cii{ar Stores Restaurants Hotels and Clubs Manufacturers PEDRO CASTRO & CO., Tampa. Fla. New York Distributers LOUIS G. SMITH & CO.. 52 Beaver Street gvery crumb of FRAT To- bacco fully measures up to Patterson quality tradi- tions. JOc quality— I Oc quantity —retails in the Patterson duo-paper package at 5c Would cost double in tins. Most jobbers arc supplied. Original Pattcrsont of Hichmond, V.i. M. MELACHRINO & CO., Inc. EGYPTIAN CIGARETTES Y9M Cainot be Mistaken If You Stock the Easiest Sold Cigarettes M. Melachrino & Co., Inc., are purveyors and supply all the Courts, Embassies, 120 Clubs and 360 Regimental Messes throughout Europe GRAND DEPOTS OF i London. 8 Regent Si.. S. W. ClcutU, 10 Government Place CAIRO. He.d Office »nd Factory M. MeUchrino fit Co.. Inc. ( Capetown. South Africa Alexandria. Rue Cheriff Pacha Hamburg. 1 8-20 Grouse Backersfrawe AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE LIST UPON APPLICATION 214-216 WEST 47th STREET, NEW YORK I Vol^XXXVIL PHILADELPmA AND NEW YORK, JANUARY 1, 1917. No. 1. CERTAIN CHANGES ORDERED IN INVOICING mPORTED TOBACCO Importers Receive Some Concessions— Trade Will Benefit Under New Ruling— National Cigar Leaf Asso- ciation Started Movement Which Resulted in New Regulations ICMIJl'LRS of the National Cigar T.caf 'i\>hacco As- sociation l)clicve that some important concessions have been made to importers of Havana tohacccj in the new customs reg-ulation which was issued recently to collectcjrs and others hy Assistant Sec- retary of the Treasury .A. J. i'eters. Some time n^o a movement was started l)y the Na- tional Cijjar Leaf Tobacco Association to secure the with- drawal of the invoicing regulations T. D. 36476. Charles Fox, chairman of the Legislative Committee of the associ<".- tion had an informal hearing 1)efore Assistant Secretary Peters last week. While the new regulations do not give all the relief asked for at the same time it is believed that some im])ortant concessions have been made. Assistant Secretary Peters' instructions to collectors oi customs and other concerned in T. I). 36476 "Prescrib- ing the method of invoicing tobacco superseded," is as fol- lows : "Pursuant to the provisions of Paragraph ] is hereby super- seded."' NEW MILLION DOLLAR CIGAR FIRM ORGANIZED BYKRAUS & COMPANY Kraus & Company. Incorporated- Head- quarters Will Be in Baltimore NNOUNCICAIICNT is made bv kr-MK v i- iiiauc in Kr.iu.s iV Lompanv cigar manufacturers of l!altim(,re, Md., of tlu purcha.se of the business of the S. R mJss Ci«ra' Company and the fact(.ries of the same at Lair raster, iiarnsburg and Terre Hill, |'a. These plants have been merged with those now operated bv Kraus .v;: Com- pany, at ilaltimore, Md., and Akron. I'a.' A new corporation has been f(,rme(l to be known a? Kraus M: Company. The new company has a capitalization of M,(j(X).o(x^. I his consists of .S4oo.o(x) seven per cent (7%) cumulative preferred stock, and S6cx).ohvard ^\'odiska, one of the organizers of the firm of Corral, Wodiska y Ca., had disposed of his stock to other members in that firm, and would retire on January 14, T917. Mr. W^odiska has had charge of the selling end of the business and has been highly successful in that position. Due to his energy and ability the firm's brands have been placed with .some of the most desirable jobbers in the country. A farewell dinner was tendered to Mr. \\'odiska on the twenty-first, at the El Pasaje restaurant. It is understood that ^Tr. Wodiska is going to Ha- vana and take a rest. TTe has announced no ])lans for the tnture. Perfccto. The Biggest Cigarmaker Not the cigarmaker who makes the most cigars, but rather the largest in avoirdupois is said to be emplnyed in the cigar factory of the Randall-Landfield Cigar Company, at Benton TTarbor, Mich. ]\liss Ray T^excl is said to hold the record in this matter. She is eighteen years old and weighs 157 pounds. Miss Rexel says she is one of seven children aiul the aggregate weight of the seven is 3150 l^ounds. According to rei)orts Miss Rexel is an cxjM'rt cigar- maker. 12 TlIK TOBACCO WOhMJ) THE TOBACCO WORLD ESTABLISHED 1881 PUBLISHED ON THE 1ST AND 15TH OF EACH MONTH BY THE TOBACCO WORLD CORPORATION J. ULWTON KENDRICK. Treaaurer PUBLICATION OFFICES 236 CHESTNUT STREET Bell Telephone— Lombard 1768 PHILADELPHIA Keystone Telephone— Main 1824 J. LAWTON KENDRICK Manafflng Editor HOBART BISHOP HANKINS Advertising Manager BUREAUS OF SPECIAL CORRESPONDENCE BOSTON CHICAGO DETROIT SAN FRANCISCO KEY WEST TAMPA MILWAUKEE LANCASTER CINCINNATI CLEVELAND LOS ANGELES SEATTLE HAVANA, CUBA. OFFICE-PEUSEVEKANCIA 8, CARLOS M. WINTZEU Representative Subscript ii)n in United States, I'ostaKc Paid $_'.(t(l jki ^■lar ForciKH Sultscription, i)iiiiiitiioii of (aiiada and ntlur (.'uunlrii's of r.jf,tal liiion $.'.5() |iir Vr; t Si nglc Cnyty 1 5 ( t ills ADVERTISING RATES MAILED UPON APPLICATION Entered as Second Cla«s Mall Matter December 22. 1909, at the Post Offlce. Philadelphia, under the Act of March 3, 1879 Vol. XXXVH JANUARY I. 1917 No. I TOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES. JACOb" WERTHEIM, New York ^'^*"1^*"! GEORGE W. HILL. New York 7, '"•"S'" !^*" EDWARD WISE, New York y*''*"^'*'"^*" JESSE A. BLOCK. WheeUng. W. Va. Vlce-Pres dent JOSEPH F. CULLMAN, JR.. New York Vice-Pres dent ASA LEMLEIN. New York Vlce-Pre«ldent LEON SCHINASI. New York Treasurer CHARLES DUSHKIND. New York Secretary New York Offices. 5 Beekman Street. CIGAR MANUFACTURERS' ASSOCIATION OF AMERICA FREDERICK HIRSCHHORN, 54th St. and 2d Ave., New York. .President CHARLES J. EISENLOHR. 114 Market St. Phlla., Pa. Vlce-Prealdent JOSEPH B. WERTHEIM. 81st and East End Ave.. M'hafn. N. Y.. Treasurer S. K- LICHTENSTEIN, 40 Exchange PL. Manhattan. N. Y Secretary THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION CHARLES FOX, New York President F. M. NEWBURGH. Hamilton. O Vice-President GEORGE BERGER, Cincinnati. O Treasurer JOSEPH MENDELSOHN. New York Secretary INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION J. A. BLOCK, Wheeling, W. Va. .. WOOD F. AXTON, Louisville, Ky. RAWLINS D. BEST. Covington, Ky • ■ • • • • •«••• President Vice-President , Secretary-Treasurer During the past year there has been a noticeable in- crease in the number of retail cigar dealer associations formed. We believe this is a sign of the awakening of the dealers to the need of organization and Progressive co-operation. The grocers, talking ma- Tobacconists chine dealers, jewelers, bankers, hardware dealers, l)arbers and many other lines of business are continually organizing in local circles. In this way they can protect themselves from injustice from the jobber and manufacturer and on the other hand they can see that the manufacturer and jobber gets a S(|uare deal from every member of the organization. If municipal, state or national legislation is ])roj>osed which is not to the best interests of their business, a number of organiza- tions demanding a hearing receives more attention than a few individuals. If the organization is really a working and progressive body its value will multi])ly to the individual member many times during a year. Organization among the retail cigar dealers is, we believe, a sign of healthy progress. We ho])e it will continue. Another year. Idled with opi)ortunities and accomjjlish- ments. is before us. lint no matter how great the promise or how vast the opportunity we succeed at nothing without intense ])ersonal effort. And success, even Pluck after we attain it. cannot be maintained and Luck without the same ])ersistent a])plication. Without thinking, we sometimes mur- mur at the Luck that attends this venture or that. But deep in our hearts we know that somewhere, sometime, someone has devoted, persistently, innneasurable energy toward the attainment of this desire. Luck belongs to the realm of speculation. Pluck is the foundation stone of Success. The Betterment of Industrial Society ETTER living conditions lawlessness, strike dis- orders, better wages — these are the mere surface indications of the ebb and flow of the tremendous ])roblems awaiting our combined genius, intelli- gence and patriotism for wise, just and i)ermanent solution. We must co-ordinate our resources, our duties and our responsibilities. You in the mining world have your own inherent problems to face and solve. We in manufac- ture have our distinctive issues. lUit there must be bonds of svmpathetic and co-operative action. We must address ourselves to the broad survey of our industry as a whole. We must assemble our parts into a united and harmonious industrial government. Co-oi)eration. therefore, is the goal we should strive to reach. Not merely co-operation among the members of an individual industry, but among all industrial and commercial organizations, for in the last analysis their interests are mutual. These interests are not merely for the benefiting of immediate interests of the employers, but extend to the interest of the employes, for each is de- Ijendent upon the other for efficiency, better wages, better living conditions and industrial freedom, and these con- ditions being obtained we have. T believe, the best pro- tection against strikes and lawlessness. Co-operation between employers and employes must exist to ])romote the conditions industrially which we all desire, not in a paternal attitude but in the establishing of a spirit of confidence that the material welfare of em- ]>loves is trulv the care of the employer. ' There are manv industrial and commercial organiza- tions, local, state and national, but in a large majority these organizations are composed of members of an in- dividual industrv. They are cai)able of and do accomplish a great deal, but could accomplish still greater good if individual mem- bers more generallv would merge their single interests into the interests o'f the whole, realizing that that whudi benefits the communitv also benefits the individual. Tt is the communitv which wc wish to be successful and con- tented, and that means the individual as well.-Col. George Pope in "American Industries" for December. TWK TOBA( CO AVOHLD 13 {)HIbADEli§^HIA. M. A. Funk Off on Long Trip A. bl'XK, Secretary and Sales Manager (.f the "I I" tigar Company, will leave Philadelphia shortly after binuary 1. f(»r a trip to the Tacitic ("oast, the Northwest and the Southwest. Mr. Inmk's trip V ill be for the i)urposc of renewing old acquaintances in the trade and to call upon the many new accounts that have opened in this territ(jry. Mr. bunk will be gt^ne about three months. It was stated in the recent issue of "The Tobacco \\'orld," that the "1 1" Cigar (."omj)any is preparing a new label for the "14" brand. This statement was incorrect. A new label was placed on the "14" cigar boxes some months ago. There will be no change. "Havana Ribbon" "Supes" for Robert Warwick If there is any one thing that hurts a theatrical pro- ducer it is to give free advertising — despite the fact that he will take all he can get himself. In this case, however, it was apparently a case of letting the advertising get in the i)icture or else destroy the atmosphere of the scene. Anyhow, in the i*>rady-made W orld b'ilm production of "All Man," at the point in the story where the hero gets an earful of valuable information, Robert \\'arwick is shown sitting on the steps of the village eini)orium of the alleged town of Boom Centre, Montana. And on the roof over the porch is a sign almost as big as the roof itself pro- claiming "Havana Ribbon." it's the regular "Havana Rib- bon" sign that can be found in thousands of villages throughout the United States and it certainly makes the scene look familiar. According to psychic law, after one has seen the j)icture he hurries to the nearest tobacconist and buys a pocketful of "Havana Ribbon" cigars. No Change in Emze Cigar Company The ICmzc Cigar Company has advised the "Tobacco World" that any statement to the effect that J. I'. Aniiis has purchased ail interest in that company is without foun- dation, and that Mr. Annis is not connected with the I'.mze organization in any way. Mr. Annis was in town recently and met Mr. Zifterblatt. but no arrangements were made for the purchase of stock in the comi)any by Mr. Annis, and neither has he become connected with the Emze Cigar Companv in any capacity. The' Vau/.c Cigar Company is bringing to a close a highlv successful vear. During the past twelve months the sales 'on the "El Vendura" brand have increased consider- ably and some excellent jobbing accounts have been opened in new territory. Paul r.rogan, head of Dusel, Gocxlloe & Comi)any, was a visitor to New York last week. W illiam Catlin, representing T. J. Dunn & Company, was in I'hiladelphia during Christmas week. J'lobrow Ill-others. exj)ect to occupy their new head- (juarlers and factory at l^fth and St. James Street, on Ian nary 2. Morris Lesser, who travels Western territory for An- tonio Roig cH: Langsdorf, will cover additional states in the South and Southwest during 1917. Samuel Rayuk, of Rayuk l>rothers, recently re- turned from a trip to the Havana leaf market, where he secured some 1500 bales of tobacco for the "Havana Rib- bon" factories. The A. S. X'alentine i\: Sons branch of T. J. Dunn & Company will remove after the first (jf the year from their present headquarters, at I'.road and Wallace Streets, to 407- 415 North I'.ighth Street. Changes in Dusel, Goodloe & Company Following the resignation of Speed Goodloe, as presi- dent of Dusel, Goodloe cSi Company, announcement is made of the election of Paul L. Brogan, secretary of the com- pany, to the fjffices of vice-president and treasurer. W. A. I»urns, specialty man on "Pennsy" and "El Vutan" brands, and for a number of years in the West for the American Cigar Company, has been admitted to the firm and becomes a vice-president of the company. Mr. Burns has acquired an equal interest with Mr. Brogan in the business. J. A. Kane, for many years cashier, succeeds Mr. r.rogan as secretary of the company. Messrs. iin^gan and Ihirns are both young men, able and experienced in the cigar business, and popular with the trade. Their joint assumption of the management of the company is indicative of a progressive policy and suc- cess for the firm. The business of the firm up to the 23rd of Decem- ber shows that the mark of all previous Decembers has been exceeded bv a good margin and orders for the present week indicate that the sales will establish a new record. 14 THE TOBACCO WORLD THE TOBACCO WORLD 15 3!^ 3^ mA(Bwh(^Am^^^ ]Bir®gidlwsisf JJ^ftftmi^^ JIany Xicliols, of CJ. W . Xichols c\: Cunipaii), is on a short trip to Kt-y West and Havana. A. Jac(incs. frris cK: Company, in the future. A recent visitor in Xew York was William 1 )eiches, of William Deiches i\: Company, well-known Ualtimore johhers. The annual dinner of S. Monday ».S: Sons, was held on the evenin,i; of the TMX, at the Imperial Restaurant in lirooklvn. R. M. k'Uis. who journeyed as far as \ancouver, W. C, with (ieorge W helan, returned to Xew ^'ork in time fur C hristmas. .\mun|,^ tho.e wlu) will sail early in the year for Ha- vana is Thomas 1'. llealy, the representative of the "Ramon Allones" factorv. The "La Murien" brand continues to grow in popular- ity. A. A. llirtenstein. the manufacturer, is working to capacity to fill orders. Sidney J. b'reeman expects a shipment of thirty-five cases fron'i the La l-'lur de Intal factory to arrive in the C S. A., al)out lanuary lo. C.arrett II. Smith, inventor of the gundess cigar band, was i)ainfully bruised recently, when he fell trying to catch a train at I Main field, N. J. L L Hess, Pacific Coast representative of A. Santaella y C a., who has been visiting in New York, left on the erty at the south- east corner oi Proadway and Twenty-third Street for the Robard Realty Company, the large corner store, and upon completion of extensive alterations from plans of Frederick Putnam Piatt, the Schulte Company will open a branch establishment. 16 THE TOBACCO WORLD Turkish Tobacco Can't Be Exported — Choice Qualities Command High Price 1 1 1-' occupatiun uf Ca\ alhi by the lUilgarians and tlie cuiisc'(|iR'nt turning ul the richest tobacco hind in lunope into a held of battle, has been the mak- ing ui the growers ui the tobaccos of inferior grade in Thessaly and the i'eloponnesus. American tobacco hrms have hundreds of thousand.-^ uf dollars' worth of tobacco stored in Serres and Cavalla. Hut the whole coast of Ivastern Macedonia is under the blockade of the I'rench Meet, and there is no way to get the tobacco out. As a result the previously despised product of old Greece has mounted in price beyond the wildest dreams of the Thessalians. Nolo is the port of Thessaly, and the tobacco buyers from Kgypt, Kngland, Holland and the United States have flocked here to purchase the year's crops. The market is so upset that old dillerences of a few cents no longer obtain. It is impossible to predict the prices to be paid— all de- pends on how short certain cigarette manufacturers are of the kind of tobacco they have always purchased in Greece for their blends. Argos leaf, that used to sell at 4.3 cents a pound, now commands a price of l!;?.!! cents. The tobacco from Kar- ditsa used to bring only T.l-i cents per pound; now it sells as high as TU cents. I'olicastro was formerly quoted at :i5 cents; it now brings GO cents. Almiras, which a year ago was worth Ji8.G cents, now brings 53.0. Even in Greece, where the consumers are not very particular about their tobacco, the prices of all cigarettes have been raised, a i)acket of 28 cigarettes which previously sold at li cents now costing 15 cents, and others in propor- tion. The operations in tobacco, particularly by American firms, w hose telegrams and letters to their agents in Greece are delayed by censors of one sort and another, are often more in the nature of gambling on account of these delays. An American firm recently cabled its agent at Volo, in reply to an inquiry about the purchase of a certain tobacco stock. "lUiy it if it can be secured at (5; 4 cents." The message arrived: "lUiy it," quite simply. The agent bought at the then price, 12 cents, causing his firm a loss in the tens of thousands of dollars, due to the censoring of the message. Tobacco agents state that incidents of this nature are frequent. Rubles & Stock to Give Insurance to Employes J. Norman Storr, president of the Kuhles & Stock Company, cigar manufacturers of St. Paul, Mmn., re- cently announced that the one hundred and fifty employes of the company will each be given a life insurance policy and that the premiums will be paid as long as the employes are with the company. The policies were written by the Minnesota Mutual Life Insurance Company of St. Paul, which recently worked out a plan of protecting large groups of lives. The insurance issued by the Kuhles & Stock Company amounts to S7o,ooo and the smallest policy will be for ^500. In addition to the life insurance policies, which is a new thing in business life in St. Paul, the Kuhles & Stock Companv also provides its employes with sick benehts^ 'AVe think we have found something that is real, Mr Storr said, "because an employe's good work will not stop with his death, but will descend to his wife and chil- dren It is an obligation of an employer to his employes. Samuel Greenwold Advances Prices — Retailers Find Holi- day Trade Profitable— Son of Peter Ibold Dies of Pneumonia Cincinnati, O., Dec. 26, 1916. JllTT^CTlVM January 1, 1917, Samuel Greenwold, a cigar manufacturer 011 West Twelfth Street, will advance prices on his live-cent goods $1 and Si. 50 a thousand, lie does not anticipate any difficulty, his observation being that the trade realizes that the cigar manufacturer must get more money for his goods. The Cincinnati retailers seem well pleased with the holiday trade. iJusiness everywhere has run far ahead of other years and all the dealers have benefited by it. Some of the tobacconists claim that they did double the business of the same period in 1915, and a conservative estimate would show that the retail trade did an average business about forty per cent, above last year. i'eter Ibold, the well-known cigar manufacturer, re- ceives the sympathy of the trade over the loss of his son, Otto, who died recently of pneumonia. He was forty-five years old. Among the recent visitors to the trade was Nat Rosen- heim, who represents San Martin ik Leon, manufacturers of the well-known clear Havana brands "Flor de San Martin ^ Leon," "Hoyo de Cuba" and "El Briche." The jobbing trade is well pleased with the business they have enjoyed and all look forw^ard to 19 17 anticipating even a greater business. Gerson J. Urown, head of the J. 15. Moos Company, as chairman of the Service Committee of the Rotary Club, took an active part in distributing Christmas cheer among the patients at the Price Hill Tuberculosis Sanitarium An- nex. Milton Wolf, the tobacconist at 607 Walnut Street, expects to visit the Mardi Gras, at New^ Orleans, in Feb- ruary. He has already made hotel reservations. Charles Krohn & Company, retailers and jobbers with offices in the Commercial Tribune IJuilding, are featuring ••I'd Rico" and "Tampico" cigars with the "Made in Cin- cinnati" appeal. Sales are being encouraged by the liberal use of newspaper advertising. John L. McKay, of Park & Tilford, was a recent visitor. , 1 r-i 1 The Rand Hotel cigar stand has been sold. Charles Xaughten. the proprietor, having made a deal with E. P.over, who took charge immediately. ' The "Owl" brand is being extensively advertised to the public in street cars at the present time. E F. Ahearn, who has represented Schinasi P.rothers in this territory for the past year, recently resigned his position and will enter the motion-picture field. The cigar department o. T. R. Peebles' Sons Company, has taken on the "Mozart" brand manufactured by E. M. Schwarz & Company. Various packings and five sizes ot the goods are being handled. , J tall. Horner Tobacco Company Sends Out Beautiful Calendar The Horner 'j-ol.acco Company, of Dayton Ohio, fol- lowinsr its custom, has issued another beautiful calendar !k. coming year. It is another interior depa-trng the bnnters relaxing after the chase. t .s n, colo s ad s numnted on black yellu.n. It is a ,..ctnre that «.ll add to the cheer of any office. n^ rilK T()P>ACCO WOULD 17 1 1 I' HAVANA EXPORTS DECREASE IN NOVEMBER Death of Faustino Lozano a Shock to His Many Friends — Few Factories Close for Holiday Season — Business Continues at a High Mark Tampa, December 23, 1916. EWS of the death of l\'iustino I.ozano, which oc- curred on December 17th, at his home at Glen Ridge, X. J., brought sadness to his many friends in this city. His ill-health was not suspected here. While no announcement has been made regarding the business it is believed that it will be continued, with the younger brother, Jose Lozano, in charge. Salvador Rodriguez is in charge of the "Charles the /jreat" factory in the absence of his son Delphinc, who is in New York, from whence he will start on a three- months trip with the factory salesmen over their different territc)ries. This will enable him to l)ecome acquainted with the firm's customers and to become more closely ac- (juainted with the selling end of the l)usiness. r>en Lesser and Jerry Windmuller arc in Tami)a pre- paring for a trip to Havana. lUisiness at the factory is so great that the factory will be kept open during the annual inventory. Salvador Sanchez y Ca. have enjoyed some splendid business on the "Dulce'' brand during the ])ast few months. Jerome Regensburg has gone to Xcw York to spend the Christmas holidays with his family, lie will not re- turn for several weeks. Harry Culbreath. oi V. C.uerra Diaz vS: e"(jmpany, will spend the holidays in Tampa. He has arrived at the factory after a busy trip which occupied four months. Hi Hammer, of Corral, Wodiska y Ca., is another who will enjoy Christmas in Tampa. He is accompanied by Mrs. Hammer. Berriman Brothers' factory is so busy that it will not be closed during the annual inventory. The firm's cus- tomers must be satisfied is the attitude of the management and they are bending every eft'ort to that end. Sanchez y Haya have been receiving some fine orders on the "Ignacia Haya" brand. The business during the year has been most satisfactory and ^Ir. Torres believes that in 1917 the demand for Sanchez y Haya cigars will be even greater than this year. The work on the new factory of bVancisco Torres i^ Com])any, is proceeding rai)idly and it is hoped that it will be ready for occujiancy by h>bruary i. They make the "Amcricus"' cigar, a shadegrown product, and orders in- dicate that the brand is taking hold nicely. D. Kmil Klein, of the Jose Lovera Company, has been a visitor here attending meetings of the officers and direc- tors of the company. Perfecto. Explosive Cigars Sent Through Mails According to a news dispatch "loaded" cigars have been sent through the mails to different points throughout the country. Each cigar is really a bomb of suf^cient strength to' mutilate the face of the smoker. A general warning has been issued to the public to beware of all single cigars received 1)y mail. Two have been received in Los Angeles. Others arc said to have been mailed to Duluth, Minn., North Dakota. Towa, Ne- braska, Phoenix. Arizona, San Francisco, Auburn, Braw- lev and Watts, Cal. The voung bombs are postmarked ".\shford and Los Angeles R. P. O. train 22, December 22." Almost a Million Loss as Compared With 191 5 — Increase for First Ten Months Reduced to Less Than Three Million Cigars Havana, December 2^, 1916. S usual, we now beg to submit our statistics of the exports of cigars, from the port of Havana, during the month of Xovember, 1916, and comparison with the same period of last year, as per our official cus- tomhouse returns, and compiled from the semi-monthly statistics, as published by "El Tabaco." I^xports from Nov. i to Nov. 30, 1916 10,807,857 Cigars " I to Nov. 30, 1915 11,757,842 I )ecrease during the month of Nov., 1916 949,985 ICxports from Jan. i, 1916, to Nov. 30, 1916 109,859,641 i^xports from Jan. i to Nov. 30, 1915 107,077,749 Increase during the first 11 mos. of 1916 2.781,892 " Increase by countries in November, 1916, as compared with November, 191 5. 1 France 810,025 Cigars 2 United States 576,340 3 Chile 107,134 4 Russia 85,250 5 .Xorway 74.589 6 Argentine Republic 5^^,775 7 Brazil 33.8 10 8 Bolivia 20,000 " 9 Panama 16,350 Total 1,780,273 Decreases by countries in November, 1916, as compared with November, 191 5. 1 Great Britain 2 Denmark 3 Spain 4 Netherlands 5 Australia 6 Canada 7 Canary Islands 8 British Africa 9 Giljraltar 10 Dutch West Indies 1,248,735 Cigars 776,940 " 193.750 i7'^435 " 103,336 96.365 " 51,270 " 22,000 19.430 16,750 " 4( Total 2,707,031 The standing of the ten principal consuming countries, above one million cigars, in 1915, is now at the end of No- vember. 1916. as compared without November, 1915, as follows : Increases. 1 United States 8.116,041 Cigars 2 .\rgentine l\ei)ublic i,2<>5.797 3 Chile 944.564 4 .\ustralia 803.320 5 Spain 546.186 6 France 411,295 Total 7 Great I'ritain 8 Netherlands 9 Denmark 10 Canada Total 12,117.203 Decreases. lo.3')6,4i4 Cigars 767,750 " 625,190 117^77^ " IT. 007, 125 18 THE TOBACCO WORLD Jf Clhiiisi^© ®S Vn©wip®kili ©si C®Qn]p®iia ^ ( )S'r of the grocers trade papers thr(Hij»^li()iit the country have been committed to the sup])ort and passage of an anti-premium hill patterned ah)ng the lines of the \\ ashington statute w ith its prohibitory thic of six thousand dollars for every person and concern using premiums in any state in the L'nion in which such a law is ad()i)ted. L'p until very recently all of these grocers papers have been unanimous in cununending the su])i)ort of such a measure, feeling that inasmuch as the Washington statute had been upheld by the United States Supreme COurt. it would be best to pattern legislation after that state and so take no chances of having their l)ill upset in the courts, in the event of its being passed. Jlowever, "The Interstate (irocer" of St. Louis, Mo., and "The Merchants Journal" of Topeka, Kans., "The Re- tail Merchant" of Topeka. Kans., among other trade ])apers. have changed their attitude in this matter very materially. "The Interstate (Irocer." in a recent issue, publishes a long editorial on the danger t)f state ])remium laws from which the following is extracted: "The news article which recently appeared in 'The Interstate ( irocer' giving caution to those who will promote anti-trading stamp legislation to beware of the after effect, if they include a ])rovision eliminating coupons and pre- miums, has created a profound impression in the trade largely because of the aggressive attitude which this paper has always taken in the past on that cpiestion and because of the new turn affairs have taken insofar as the injury state legislation will work upon the grocery trade. While that article was sufticiently ex])lanatory, there seems to be some wh(» still do not understand the situation. "This i)aper has not changed its attitude one iota in op])ositit)n to trading stamps, coupons, and i)remiums, but it realizes after giving this situation ctmsiderable thought, that if state legislation is enacted that forbids the packing of coupons redeemable in premiums by manufacturers sell- ing through the retail grocers, that while it will stop the l)ractice. it will also stop the trade of the retail grocer on such items as contain coupons redeemable in premiums. The consuming public in a large way is controlled by these certificates which are exchangeable, when a sufficient num- ber are secured, for some household article. With state laws adopted in the various states, the packing of coupons sold by the retail grocers will unciuestionably be stoi)ped. "This is not true, however, insofar as these laws would affect the mail order houses, the Larkin Soap Club and the tea and coffee peddlers, who do an interstate business dealing direct with the consumer. These acts will not touch them as they are under the protection of the Inter- state Commerce laws which grants anyone the right to ship goods from one state to another, with premiums attached, even though it mav be a law in the state of origin and the state of destination, as long as the transaction is between the seller and the buver in original packages. "We pointed out'in that article that the passage of such laws can have but one result and that is the driving of trade now held for the grocer by the manufacturers usmg cou- pons for which the consuming public obtains premiums into the hands of the 'direct to consumer' concerns whose main trade winning policy is the employment of premiums. "The whole question resolves itself into this one point: Do the various states want laws that will stop the packing of coupons on the part of manufacturers selling through them when thev are aware of the fact that such action will actuallv force i)usiness 'now held by them uMo the hands of soap clubs and coffee peddlers who will be free to con- tinue giving premiums as long as they are doing business from one state to another and under the guarding wing of the I'ederal law, "We do not believe the grocer should penalize his business ])y in effect saying, we want to stcjp manufacturers ]>acking coupons and do not care whether it results in throwing more o{ our business into the hands of concerns selling consumers direct. The volume of sales taken from the retail grocers by these mail order houses, soap clubs and peddling institutions is already to(j great as it is and we certainly advise all of our readers to avoid giving their enemies ammunition to take a much greater percentage, as state laws will uiupiestionably injure the retail grocers business and give a tremendous increase to the sales of their devout enemies and 'direct to the consumers' con- cerns." The following is an extract from the news article aj)- pearing in the "Interstate (Irocer": "'i'he 'Interstate (Irocer' is concerned with protecting the trade of the retail grocers, and with state legislation directed at coupons and i)remiums, it cannot result other- wise than in an injury to their business. "However, until such time as a hVderal law is secured which will control the Jewel, Larkin and similar systems, it will be bad policy for the grocery trade to foster and pro- mote state legislation directed at coupons and premiums unless the grocers of this country are i)repared to lose the business which is now being retained for them through the distribution of coupons by manufacturers employing that method." The J. 11. Moos Comi)any. has recently leased the cigar stand in the lobby of the Hotel Algon(|uin, Dayton, O. D. IJ. J. Schafer, senior partner of Schafer c\: I'latner, wholesale and retail tobacconists of South llend, Tnd., has announced his retirement from the firm. (I. M. Llatner will continue to operate the business. Fire of unknown origin recently destroyed the San Tula cigar factory, at Delphos, Ohio. The building is a complete loss and the greater part of the stock was de- stroyed. The loss is i)artly covered by insurance. Landsfield & Steele, cigar manufacturers, of Chicago, are said to have completed arrangements whereby they will open a l)ranch cigar factory at Dowagiac, Wis. Seventy-five hands will be employed at the start. A change in i)roprietorship of the S. iK: M. cigar store in IMendota, III., has taken place. ( leorge Sack has pur- chased the interest of his partner. I'red Marks, and will hereafter be the sole proprietor. It is understood that Mr. Sack will (»perate the store as a "United" agency. \ half interest in the Lynch Cigar Store, ( ireen I'.ay, Wis is said to have been purchased by Walter McMillen. and that hereafter the shop will be known as the Lynch- McMilleii store. The new management proposes to re- model the store and to make it up-to-date in every feature. Creditors' Committee Takes Charge of Watertown Co. ".\s the result of the meeting of creditors of the W ater- town Tobacco Company, held Monday afternoon in the offices of Attorneys Smith c^- Phelps, pursuant to the re- (|uest of Attorney Charles A. Phelps, a creditors' commit- tee was formed, which will manage the property from now on. disposing of it when conditions are most advantageous." says the Watertown. X. Y., "Times." 'i'he committee chosen consists of Silas L. George, man- ager of the Henry Keep Home property; Ceorge P. Senecal. of the Xill i't Jess Company: Ceorge W. White, of C^ieorge W^ White & Son, all of Watertown; William A. I*'llis. of the Justin Shubert Company, of Syracuse, and Walter H. Jones, of the Enterprise Cigar Company, of Trenton. N. J. Attorney Phelps was chosen attorney for the committee. Silas L. George was made chairman of the committee, George P. Senecal, treasurer, and George ^^'. W hite, secretary. While Justin Shubert and the T'Jiterprise Cigar Com- pany are by far the largest creditors, it was thought ad- visable by G. LeRoy Traver, the present head of the Water- town T(jbacco Company, and the creditors, to have the management directly in the hands of W'atertown men, and a resolution was adopted giving them full power to ad- minister the ])roperty, as deemed most advisal)le. The assets of the company amount to $5i,5(j(j and the liabilities are said to be 844,627. The comi)any, accord- ing to report, got into financial straits through tying up about Si 5,000 in the building in Public Square. It was agreed by the creditors that if the concern was ])Ut through bankruptcy, the two retail stores would have to be closed at once and the stock sold for whatever it might bring, and the result would be not so much could be obtained as if the business were continued until an oj)- portunity was offered to close. The creditors' committee is purely a business agree- ment that comes neither under the State nor Federal law so far as bankruptcy is concerned, but is a ])lan employed all over the country to advantage. The idea is to ])ermit busi- ness men to close out a business instead of lawyers. Tt is hoped by the committee to break even at least, and it was said that there was a possibility that Mr. Traver would receive something. A transfer of the ])ro]H'rty from the com- pany to the committee was made to-day and Mr. Traver will not have further connection with the company unless employed in a managerial ca]x'icity under the jurisdiction • f the C(jmmittee. THE TOBACCO WORLD Prices Raised on "Charles the Great" Salvador Rodriguez makes announcement to the trade that prices on the "Charles the Great" cigar will be in- crea.sed. 'J'he text of his statement is as follows: The trade kntnvs that the tobacco which is being used and has always been used by the Charles The Great factory is the best that the Island of Cuba produces, the cost o'f which has advanced more each year; notwithstanding this our cigars are being sold in competiti<^n with others made Irom tobacco far below its equal, but it has now reached the ])oint where this policy cannot be continued, meaning as it does a .sacrifice beyond our possibility and we therefore find it necessary t(j increase the price of our goods to the smoker, merely a sufficient margin to cover the increase in cost; we trust our action will be api)reciated by and meet the approval of all concerned and particularly the dealer, who is the i)arty directly affected. The factory salesmen' will be able to show the new price list after the first of the year from which date the change beccjines effective. Salvador R(jdriguez. ]600 P. road way. New York City. December 2(], PMC. 19 Faustino Lozano Dies at His Glen Ridge Home Following an illness of less than two weeks, Faustino Lozano, head of the cigar manufacturing firm of F. Lo- zano Son X: Coini)any, died at his home in Glen Ridge N. J uu Sunday, December 17. Mr. Lozano had been ail- mg for some tmie, but only shortly before his death did his condition ai)pear serious. Jn the last forty-eight hours of his illness he sank rapidly. Thus his death came as a great shock to his scores of friends and business ac(|uaint- anccs. Faustino C. Lozano was the son of Faustino Lozano, who established the business and who was a pioneer in the clear Havana field in the United States. The firm of Lozano. Pendas cK: C(jmpany, was formed in imy by F. Lozano. \. Pendas and M. Alvarez. Failing health caused the founder, h\ Lozano, to retire from the firm and to re- turn t(j Si)ain. However, in 1905, he returned to this country and founded the house of F. Lozano Son & Com- pany. His son, Faustino C. Lozano, wms made a member of the firm and following the death of his father he be- came the head of the business. Faustino C. Lozano, the son, was born in Brooklyn, luillowing his education he entered the employ of G. W. Paber, Incorporated. Here he gained experience as a salesman. Later he became connected with the leaf tobacco business. WHien the firm of F. Lozano Son & Company was formed he joined his father in the business. The prestige of Lozano ])roducts was rapidly de- veloped and the firm soon won its way into a high posi- tion in the clear Havana industry in the United States. "Quality" was the foundation stone on which they built the success of their brands and it has been maintained with high honor as the business of the firm readily in- dicates. -At the time of his death Mr. Lozano was forty-three years old. He had just purchased a fine residence at Glen Ridge. X. J., where he lived with his bride of a little more than two years. P.esides Mrs. Lozano, two children, a boy and a girl, survive. "United" Gives Larger Bonuses This Year The United Cigar Stores Company will distribute S^o.ooo more in bonuses to its employes this month than it did in December, 19 15, according to a statement given out by the company. The amount represents the increased earnings on sales which have been made in stores of the comi)any. The statement said that up to Xovember 30 last "the extra earnings of United salesmen for the year amounted to .S169.221." For the entire year the company l-aid out $200,000 in bonuses to its salesmen. The earnings of managers in ten of the best stores of the company, including both salary and bonuses, the state- ment said, for one week in this month ranged from ,S22i.82, the highest, to .*^6o.28. the lowest. The announcement said: "These payments are made by the United on the theory that in a successful business the employes are the producers and deserve to share in the results obtained through their efforts. Fach man's salary depends on his own efforts and his salary is as much as he makes it." "United' Short on Matches Owing to the scarcity of matches the United Cigar St(»res Com])any has posted signs in all its stores call- ing the attention of patrons to the difficulty experienced at present in getting matches. Where the supply of matches is exhausted these signs relieve the clerks of the necessity of constantly explaining just why there arc no more m.'itches. Thus the customer is made fully aware of the situation and the efficiency of the clerks increased through the saving in time. 20 THE TOBACCO WORLD OU would not care to start on a voyage to a distant l)ort witli a captain who sailed his ship without a compass, even if the captain were an experienced mariner with an instinct for distance, (hrections. currents and winds. I*"ven these quahties would not give you confidence in his ability to reach his destination lack- ing a compass to guide him. Now the need of a comi)ass in the ecpiipment of a ship is no greater than the need of a compass in a business, which is the taking of a careful inventory at regular periods. The inventory is the compass of a business because the in- formatitm which it gives enables the merchant to steer his course toward success, the destination he is seeking. We occasionally tind a merchant who has ai)i)arently done well, sailing his craft upon dead reckoning ahme, but for every success among such merchants there have been failures upon failures. To many merchants the taking of an inventory seems a big job. They neglect it, excusing themselves day after day with the argument that they cannot spare the time, or do not want to emplov extra help which the taking of the inventorv requires, they forget that the inventory is the first essential in ascertaining whether the business is heading toward success or failure, and this is true whether the business be large or small. It is inexcusable on any grounds for a merchant or manufacturer to wait until what he has is less than he owes, to discover that bad management or miscalculation has brought him face to face with failure. Through the inventory there will be revealed to him whether or not the gross profits of his business are larger than cost and oper- ating expense combined, or his investment is sufifermg a shrinkage and the business is headed toward failure. The inventorv is a record of stock on hand at its real value. Self-deception is practiced if any merchandise is in- ventoried at more than the price at which it could be replaced. Generallv speaking the proper basis for taking it in an inventorv is the cost, but should the merchandise when the invento'rv is taken be less than the cost, the actual value and not the' cost should be the inventory figure. Tf goods are shopworn, out of style, or for other reasons not reallv salable, their real worth and not their cost should be used' in making the inventorv. On the other hand, if the goods cannot be replaced at their cost, that is, if thev have advanced in value, then it is safe to have this difference shown in the profit on sales, not in the inventory. The last inventory is the first thing the fire insurance adjuster calls for when he comes around to adjust a loss^ Without it. one would have difficulty in making up a proof of claim satisfactory to the insurance company. In fact the inventorv may be described as the corner- stone of the bookkeeping end of a business, and just as a business man cannot know in what direction his business is heading without the inventory, so he cannot know with- out a faithful keeping of accounts. ^ ^ We cannot here sketch a bookkeeping system, but it is not difficult for anv merchant to get a knowledge of simple books of account or at least have someone keep such books for him. . . . There should be a record of cash received and paid out: a record of goods bought and paid for: a record of ac- counts receivable for merchandise sold on credits. Mich records accuratelv kept will, in connection ^y1th an in- ventory each sixth or twelfth month, enable the 1^"^i"^;^^ To illustrate: A merchant starts with a capital of ifsooo. At the end of the first year he takes stock and linds that the true invent(jry totals ^^5642.37. He may pro- ceed as follow s : Stock on hand, as inventoried, S5642.37 ; accounts re- ceivable, Si43().4o; cash on hand $467.80; total assets, S7546.57. Deduct: Amount owing for merchandise, ex- l)enses due and not paid, S15S0.90; amount owing for bor- rowed money, S500.00; total liabilities, $2580.90; capital in business, $5465.67. U])on this very simple booking plan the merchant dis- covers that in one year his business apparently shows an im])rovement of $465.67. This is small considering the fact that no interest had been charged on the initial capital. It ought to indicate to the merchant that some attention should be given to the i)rofit side of his business. How could he learn this save by inventorying? It is that which provides him his business compass. The time must pass when even the smallest merchant will take the chance of sailing his business craft upon dead reckoning alone and manufacturing and wholesale houses will be unwilling to risk their merchandise in such a ven- ture. Set your inventory dates and let the dates not pass without taking the inventory. Remember that the inven- tory is more important and necessary in safeguarding against failure than all the shrewdness and business in- stinct you possess.— "National Association of Credit :Men." French Tobacco Rate Increased Parisians began the new year by studying the new war taxes instead of the usual exchange of visiting cards and calls. T.oth houses of Parliament, in a special Sunday session that continued until New ^■ear's eve, worked on the new system of taxes in order to make it efYective at the beginning of 1917. The salient features of the ncw^ order of things, from the viewpoint of the average citizen, are a three-cent instead of a two-cent domestic postage; a ten to twenty per cent, increase of the tax on tobacco and cigars, and a tax of from ten to fifty centimes on theatre tickets, graduated according to the ])rice of the seats, more costly telegrams and increased charges upon beverages and cer- tain provisions. Cigarette Factory at Indiana Harbor Indiana Harbor, Ind., now has a thriving cigarette factory, the onlv establishment devoted to the manufacture (,f cigarettes in 'the Middle West. The new concern which has been running a month is incori)orated under the style and title, "The Western Cigar and Tobacco Co." It's product is the "Coronal" cigarette. The Western Cigarette and Tobacco Company has its headquarters at 3339 Michigan Avenue, Indiana Harbor, Ind Its officers are Samuel Wechsler, president: Louis Sterling, vice-president: Edward R. Newman, secretary. The new concern's product is already in great demand and mav be had of anv dealer. Twenty-five men are now em- ployed in its manufacture. The cigarettes are packed twc'ntv in a box and sell for ten cents the package. m •nioiy cavil .-^iw^iii "• ....^■. ^ ^ an to discover whether or not his business is profitable. E. A. Strause & Company Open Seventh Store E \. Strause c^' Companv. well-known tobacconists (jf rVoria 111 . will shortlv oi)en a retail store at 228 South Adams Street, that city. This will be the seventh of a string of stores owned by this company. THE TOBAC( 0 WORLD I 21 Manila Commercial Company Raises Prices The high cust of manufacturing cigars has struck Manila, and as a result the Manila Commercial Company has issued a new i)rice list to the jobbing trade, advising at the same time that all orders on lile will be filled at the old ])rices. The new prices are as follows : \ itola No. 1 (Sumatra wrapper) i ^^o n^52.oo I :xcelentes j^^y ^^ ^^j Vitola No. 3 (Sumatra wrapper; 1/20 30.00 Perfectos 1 A 1^20 30.00 (;. Perfectos j 20 28.50 High Life 1/20 27.50 Conquerors 1/20 26.00 Coiujuerors, foiled i /40 30.00 i^xquisitos, f(jiled 1^40 29.00 Superiores j 20 27.50 Superiores, foiled 1^20 29.50 Cazadores, 2 ])undles, no bands 1/20 25.00 Prevas, 2 bundles, no bands 1/20 24.00 Media Regalia 1^20 23.00 Previtas (1/20. .i>2i.5o) 1/10 20.00 Coronas (Londres Grandes size) [/20 22.50 Londres Crandes, loose, no bands i/io 20.00 Rothschilds (Londres sizej 1/20 21.50 Londres, i bundle, no bands i/io 19.00 Manila Plantations, bundles of 8, no bands. 1/10 18.00 Tobacco Imports Into French and British West Africa The greater part of the tobacco imported into French and Pritish West Africa is that in the leaf. Although statistics as to its source are not available, it appears that at least ninety-five per cent, of it originates in the United States. The following table shows the imports during the past three years : Colony. 19 1 3 French : Senegal $378,012 I'rench ( iuinea 7iA(i^> ivory Coast 54.itx) Dahomey 72,480 P.ritish: Canibia -^/Svl^S Sierra Leone ^()(),2t)H ( iold Coast 45^>959 ^''gt'ria 1,1-23,625 It ai)pears that only the Gold Coast Colony and Nigeria import a large j)roportion of manufactured tobacco, the average for the Gold Coast being about one-half in value for the three years under review, and for Nigeria about one- fourth in value. Practically all of the manufactured to- bacco imported l)y West Africa is of cigarettes in her- metically sealed tins. The natives take readily to the use of cigarettes, and their preference for them to the leaf and l)ipe is growing rapidly. The only representative of American tobacco in West Africa is at Dakar, where a large American exporting com- ])any has a branch in which from thirty to forty natives are regularly engaged in "re-treating" the tobacco con- sumed in Senegal. The tobacco might, however, be kept in bnnd and reshipped to other parts of the coast without "re-treating." The trader as a rule prefers tobacco of a regular color, length, and number of leaves to the head. The petty native trader always gives attention to these qualities, as they enter largely in the exchange or barter for the farmer's raw products. In other words, if a certain class of tobaccf> has been shipped for a considerable time to one section of the country it would not be wise to ship another class there having a different color, number, and length of leaves, as the consumer has already become accustomed to the first on the market. — "Commerce Reports." 1914 $261,630 5i»io7 144,294 $21,916 304,505 554/j^^ 1915 $527,622 88,760 63,^>53 204,579 $56,913 308,475 612,401 491,630 1,148,726 William Deiches & Company Incorporate Announcement is made of the incorporation of that well-known Paltiniore jobbing house, William Deiches & eoinpany, the same having takeii place last week. Their place of business is 115 South Lutaw Street, Baltimore, Md. J he capital stock is $5(X),cxxj; $250,000 of this is pre- lerred, and $25o,oiir merchandise, which costs you more m.mey, for "-re ---y- You have to make a profit on every sale to stay lu business. "lUit, above all, be honest with your customers. Mix Ro.en. a cigar manufacturer at 252 Broome Street, has recently filed a schedule in bankruptcy showing liabilities of 5^15.194 and assets of ^272. I ■ 1 I Kh.DlTS is a subject which must of necessity interest every jobl)er and retailer. Its relation to sales is vital, and in many cases has a tendency to keej) sales down nither than increase them. No one of us feels particularly jubilant over receiving a *'dun," but it can be so worded that if we are in a position to d(j so we pay promptly and apologize for the delay ; or it may irritate us to such an extent that we resolve to l)ay the bill if we have to "sell our shirt" to do it, and determine at the same time that we will have no more business dealing with that house. And in the latter situa- tion, perhaj)S not intentionally, you become a "knocker," on general princij)les. when the name of the house is men- tioned. .\nd granting that you still have a few friends left your comments may carry sufficient weight to take a few customers away from them. Investigation shows that many unpaid bills are due more to neglect than to financial inability. More progres- sive firms are constantly looking toward a correction of the former fault, and at the same time to keej) the good- will of the customer. Some houses asj)ire even higher and try to use the matter of credits as a wedge to establish a still closer relationship, that is in cases w^here the cus- tomer is neglectful of his obligation, but al)le to i)ay. "Using the Credit Department as a business lUiilder," is the title of an interesting article in the Christmas issue of "Ihirning Ouestion." the fine little house organ of the United Cigar Manufacturers Company. The article is from the ])cu of S. J- Jackson, of M. .\. Gunst & Com])any. Incorporated, and contains so many thoughtful suggestions that we print it herew ith : "Ihirning Ouestion, is. we take it, first of all a forum. The following article on jobbing credits is therefore sub- mitted in the hope that it may draw forth others, telling us how they handle this dei)artment. so that we and all the members of our large family of distributors may bene- fit thereby. "As this is, we think, with the exception of the rei)ort of a very able talk by Mr. Welch, of M. A. Gunst v^ Com- l)any, San l-'rancisco. delivered to a Salesmen's Convention, the first article on this subject, we may be excused f()r making it somewhat elemental also because we trust it may be found interesting not only to those whose ])ar- tici'ilar work it "credits," but by all in the organization as well, as we believe that all departments and their members are indirectly ])arts of the credit department. "When an order has been obtained and accepted, we have really established a l)ond of confidence between the new ])urcha.ser and ourselves, and this confidence shouUl be shown not only in the amount of credit granted, but in the conduct and attitude of every member of the organiza- tion whom he meets, whether it be the boss, the salesman, the cashier, the bookkeeper or the delivery boy, as well as in the correspondence which is sent him— in fact every- thing that goes out from the house to its customers should reflect this faith. "It will generally be found that there is a certain relationship between the time of the turnover of any article of merchandise and the terms under which it is sold. As cigars are carried in stock by the jobber, and the retailer can be supplied at once or in a few days, and as it is desirable that the merchandise reach the ccmsumer in the best possible condition, the wise representative sells his customer, not as much as he can, but only as many of any one brand as he feels will last him for a reasonable time. The cigar line consequently belongs to that class of credits where terms are short and initial judgment is of minor iini)ortance. To be sure we consult the agency, and better still the experience of our competitors, and the opinion of our own salesmen, but when the order before you is pro!)- ably not more than one-twelfth of a normal yearly pur- chase it is not very difficult to reach a decision. "Here in our own business we work on terms of thirty (lays. A fair ])roportion of our clientele consists of small stores with little capital and less responsibility, frequently changing hands over-night. It would be quite impossible tt) do business with this class of trade were it not for the fact that (nir salesmen call upon them every two weeks and are in touch with the situation. "The credit man's efficiency will therefore be measured not by any wonderful display of acumen, but by the methods he employs in following up the account after ship- ment has been made. In this we believe we have made some progress. "Two years ago we used a series of form letters. We take off statements each month in duplicate, mailing (original to a customer and giving duplicate to salesmen, who make many of the collections. We formerly started a form letter follow-up on each account thirty days past due. These letters were well phrased along the usual lines, increasing in insistency until the last one threatened cus- tomer wMth attorney. We do not wish to be understood as criticising all form letters, nor these of our own. They were undoubtedly well adapted to that particular period of our business life. They did not, however, seem to in- crease collections, and on the other hand caused consider- able friction with customers. "We started to analyze the situation by drawing off each month for each salesman a list 0/ past due accounts from forty-five days on. A study of these for several months showed, of course, that it was the same fellows who were always slow. "They knew as well as we did just how many form letters we used, and knew that they could withhold pay- ment, unless they were in need of goods, until the last form letter had been received. We concluded that delinquency in many cases was merely a bad habit and not necessarily indicative of jKjor financial condition, and came to realize that the form letter was neither helping us nor training our customers to become better merchants. Not feeling sufficiently strong to discard the system entirely, we tem- ])orized by reducing the number of form letters to two. When two letters had been sei.t the account was brought to the attention of the writer, who gave it si)ccial attention. This was a step in the right direction, and naturally led us a few months later to discontinue entirely the form follow up collection letter. In addition to lessening the chance of causing friction with good customers, the reduc- tion in stationery, postage, and a readjustment of the clerical force resulted in considerable saving. "These changes were not made until we felt we had discovered the i)roi)er substitute. In seeking for the basic principle applicable to the situation, we believe we fcmnd it in the establishment of the spirit of co-operation between the credit dei)artnient, so called, and the sales force. While it is i)articularlv true of departments handling large credits I I 26 THE TOBACCO WORLD wluTc initial jiulgnu'iit is quite important, it is also true exceptions as are made are due to conditions and are not to some extent of all organizations, that there is an im- con i-ssions to any particular customer. In a business j.assahle wall between the credit man and the sales force. made up of many thousand accounts, no credit department 'j'he credit man feels that he is the watch dog of the treas- can stand which can truthfully be charged with granting ury ; the salesman, on the other hand, considers that the to one customer a favor not available to all. credit department is a millstone arcmnd the neck of the "When an arbitrary deduction is made,— shall the business. \\c thinks that he understands the situation check be accepted or returned,— is an old (pu-stion. We do much better than the credit man, and in this particular neither, retaining the check but not using it. We write branch, in manv cases, this is true. So we started to ex- our customer, telling him of the difference and asking pe'riment with ()ne of our citv salesmen. Without telling whether he prefers to send an additional check or have him our idea, we wrote him' each night regarding many us return his check for his own correction. Returning a accounts and matters concerning which it had previously check is apt to give offense. If check is used and the letter i)een cmr custom to write direct to customers, asking him sent regarding balance is ignored, a period of dangerous to call us on phone the next morning. We found a few letter writing may ensue, and even if you win y(m may minutes' conference ironed out manv wrinkles and made a lose. This method, however, puts the matter fairly and number of letters unnecessary. The salesman appreciated S(iuarely xip to your customer. If he fails to answer y(m our consulting him, and in no case was anv attempt made j.re in better position to write him a second time, and you to take advantage of our confidence. \ery socm we all can still return his check it luture developments should came to realize that the credit department consisted not indicate that this was advisable. The strategic advantage in the credit man and his office machinerv, nor yet in the is yours, viewed from any angle. salesman but in the intelligent harmonizing of the kuowl- "Mr. David (i. ICvans told us recently in one of his edtre of each letters that advertising was not meant merely to sell cigars. "Xow our salesmen carry a small pad 2x31/. of only but to build an atmosphere anmnd them that would cause twenty-five sheets each, fitting easily into an upper yest smokers to buy. and respect what they had bought. Adopt- oocke't This' pad is printed as follow's: ing Mr. I'lvans's thought, the reduction of credit losses has ' ■ not been primarily our aim. We have endeavtjred rather Salesman ^^^ create a better feeling and understanding between our ^^^ salesmen, our customers, and ourselves, realizing that we are all arrayed on the same side in the battle,— the battle ^^^^■^'S ^^f putting our brands in the nnmth of Mr. Consumer, who ^•^y^ sui)ports us all. It is. however, interesting t(. know that Suggest ^1^^, ^^^^ j,|^ months of the i)resent year under our new "The first time our salesman calls on a customer after co-operative plan showed losses consideral)ly less than the bill is due, if he fails to collect he sends into the office ^|^^^^^. ^^f ,^,^^. preceding fiscal period.*' rue of those slips. In most cases we accept the salesman's ' suggestion. M times we have some information in the Lancaster Leaf Brings Top Prices office which he is without so that a different course is fol- Lancaster, Pa. lowed, but this is seldom. This little slip therefore is the ^^,^^^ tobacco, virtually the only old Lancaster start of our follow up. and in the comparative y few cases ^,^^^^^^^^ -^^0 ^^^^ .^^ ^^^^ hands' of Lancaster packers cut- where we have to write, we do not use form letters but a ^.^^^ ^ .. ^^^^^^ thousand cases of the HW packing, has gone specially dictated letter for each case c;kvrocketing in price. A packing of 191 5 g:oods belonging "Within reasonable telephone distance we use that ^|;\'^;:,,*;;,;;'^^^^^^^ , ^^ cases, sold for twenty-five and one- method of communication, as we hud that after you iKue ^^^^^ ^^^^^^-^^ '^^ ^•^•^^^ ^ ^^^^ ^^ ^^^^ ^^^^^^^ owner's "tops- said Hello to your customer and probaby drawn from him ^/^^^^^ , ^ ^,^.^/^. ^.^.^^s. .\ number of sales have lately been a pleasant salutation, it is easier to ask him for a check ^^ ^t twentv-bmr and one-half cents a pound. It is than in the best phrased letter we could possibly send him. '"' „ ^^^.^j^.;^.,! ^y^.,^ these goods will soon get up to A well-known politician now dead is credited with saying ^ 5 ' -,^^^ ^^ is fine tobacco, and being in a class by it- -•unless you have to walk more than fifty miles, do not T'l ri difficulty is that not a write a letter.' It is as true of collection letters as of those f^f;;^^^.;^Ys In the open market, the bulk of it having been of politics and diplomacy. - , f ^he growers by big cigar manufacturing "We are cpiite sure that our experience is ^^milar to ^^^^^^^^.^^^ J^^^^^side of Lancaster County. As the only com- that of others in having found that persuasive are ^^^oree- \ .^.^,^^.\,^ t„,,,,,,,, „ow left, the IQC.) goods are being fcctive than mandatory phrases. 'Are you not forgetting ]>. « b - „^^,„,f,,turers of the cheaper grades us?' or 'May we not expect?' have sucxx-eded those ver> k .h mU taK ^^^^^^^^^^ .^ ^^^^^ ^^^^^^ ^,^^^^^^^^ ^^^^ l,ad words 'must' and 'insist.' The word 'must has closed ;;;^;J';'^:-,J;;;^;;; ,,cen selling at sixteen cents a pound, many acccmnts. • 1 . . \ vt-ir 'ilm) it went begging at \'iyv to seven cents a pound "When persuasion and courtesy fail and we wish to :^^:^;^''^l^'^,^,,:C^^o... cases in the market. Now scare cmr customers and probably are ^^^'"^^^V''' d h nil \^ o^^^^^^^ ccmld b^ bought outside of several thou- ourselves, we send a collect telegram. We find it nuK ^^/^/v^l^ bought bv a dealer who Ix.ught cheap and is „u>re effective than the bank draft, ^^^^y ' /^''''f^^ b ing for evn a higher price than sixteen cents. the salesmen, shake their heads at the wisdom of thi ^'''""l^^J'^^l^ cMiding has been a prosperous one or local course, but it should be noted that it is only f-^l--; f ^^: ^ , i,,,,^„, f.,- the seven hundred cigar fac- letters have been ignored and promises broken, so that no [;;;>;/;/;;;,,,,,,t,/ Countv. but the majority of them were future courtesy is due the delinquent. handicapped bv the high prices of leaf tobacco, and. while .uaturitv. UiKlcr such circun.stances we send a 'I'"" ":' ^, fj Manufacturing Cmpany. of Vh,U- THE TOBACCO WORLD Revenue Report for Month of November The following comparative data of tax-paid products as indicated by monthly sales of various stamps and receipts from certain sources of revenue is obtained from the state- ment of Internal Revenue Collections for the month of No- vember last. November November I roducts J915 jyj^. Cigars (large) No. G81),578,G-^0 701 f)l 1 ')•>;! Cigars (small) No. 8(J,482,4()0 n^iSm) Cigarettes (small) No. 1,751,114,872 2;m,0-32,(m Cigarettes (large) No. 1,8!) 1,400 2,08G,150 Snuff, manufactured Lbs. 2,()i^l,G50 ;j'lU8'o40 i ol)acco, chewing and smoking Lbs. 31,039,777 30,043,844 Playing cards Packs. 3,535,420 4,195,000 Note: Porto Rican imports November, 1910, included in above statement were as follows: 18,473,090 large cigars ; 420,000 small cigarettes. Philippine imports for October, 1910 (not included in above statement), were as follows: 11,209,220 large cigars; 395,504 small cigarettes. E. Regensburg & Sons Raise Prices on "Admirations" E. Regensburg & Sons have sent the following notice to the trade: Gentlemen :— Owing to the well known conditions existing in the cigar trade, by reason of the increased cost of materials and labor, we are reluctantly obliged to revise our prices on our brands of cigars to partly cover the in- creased cost of production. The prices quoted below will apply to all unfilled orders in our hands on January 1, 1917, and on all shipments made by us after that date, as well as on all orders placed with us after the date of this notice. Admiration Wholesale Per 100 Retail SIZI-: Packinj; Per 1000 in Xew York Selling Price ChLhSTI.ALES 1-40 $120.00 $15.00 3 for 50c M.AJKSTICS 1-20 90.00 li.oo 2 for 25c ;*iy/.P"j;'f TOS 1-40 00.00 11.00 2 for 25c ULJhP.NS 1-20 Qo.oo ir.oo 2 for 25c DKLICTOSOS F-40 «5.oo 11.00 2 for 25c ijJ!5 JSI5 '"-*" '-^-^^ 9*X) IOC straiKht ..,-;. * ! -^ ^"^" 7--^^* 9.00 IOC straight uvn'm^'^ ^'^^'^''^ ^'-^ 7"°^^ ^-^^ IOC straight t\;\J, ^''^'•^^*^ ^"-^ 7"0O 8.50 IOC straight bKLVKOKRES 1-20 6-..00 8.00 3 for 25c 'JTTLE YANKEES 1-20 3.S.00 450 he each MTVTXTTTnrc ^"^° ^^-"^ ^-^^ 25cperpkgc. MiAj.A 1 LKI'.h T-To T2.00 1.50 I5cperpkge. Terms :— Less 2 Per Cent Ten Days. We extend to our customers the privilege of cancelling any unfilled orders in our hands on or before January 1, 1917. Thanking you for past favors and soliciting a con- tinuance of your valued ])atronage, we remain, Very truly yours, E. Regensburg & Sons. Hated, December 15, 1916. Red Lion Cigar Manufacturers May Buy Box Factory It is understood that TL A. Waughtel, superintendent and manager of the Miller Brothers Cigar Box Company, T^ed Lion, Pa., has secured pledges of $25,000 from cigar manufacturers in Red I>ion toward the purchase of the cigar box factory. It is stated that $35,000 is needed in order to consummate the deal. Tt is said that the proposition is to have the business controlled by a corporation composed chiefly of cigar manufacturers in the borough similar to the Merchants' Cigar Box Company, of Dalla.stown. Tt is understood that Miller Brothers are willing to sell at the figure named. The factory is one of the largest in that section. 27 Tobacco Examiner Wanted for San Francisco Ihe United States Civil Service Commission announces an open competitive examination for tobacco examiner for men only, on January 17, 1917, at San Francisco, Cal. From the register o eligibles resulting from this examination rtihcation will be made to fill a vacancy in this position in he Office o the Appraiser of Merchandise, San Francisco, C .d., at a salary of $2500 a year, and vacancies as they ma/ occur in positions requiring similar qualifications, unless it IS found to be in the interest of the service to fill any vacancy by reinstatement, transfer, or promotion Ihe appointee to this position will be required to de- termine the suitability of leaf tobacco for wrapper or filler purposes. ^ ^ Competitors will be examined in the following sub- jects, which will have the relative weights indicated 1. Iractica questions %^ 2. Practical tests ^^q 3. Arithmetic (particular percentage problems) " 10 4. Training and experience .' 35 Total jQQ Lach applicant must show that he has had at least three years' responsible experience as a manufacturer of clear Havana cigars, or as a wrapper selector in a factory making clear Havana cigars, or as a buyer or salesman of Cuban leaf tobacco. No sample questions of this examination will be furn- ished. Statements as to training and experience are accepted subject to verification. Ap])licants must have reached their twentieth birthday on the date of the examination. Applicants must submit to the examiner on the day of the examination their photographs, taken within two years, securely pasted in the space provided on the admis- sion cards sent them after their applications are filed. Tin- types or proofs will not be accepted. This examination is open to all men who are citizens of the United States and who meet the requirements. Persons who meet the requirements and desire this examination should at once apply for Form 1371, stating the title of the examination desired, to the Secretary of the Twelfth Civil Service District, Post Office, San Francisco, Cal. Applications should be properly executed, excluding the medical certificate, and filed with the District Secretary at San Francisco in time to arrange for the examination of the applicant. Dayton Tobacco Dealers Purchase New Site Charles T. and Stanton L. Brenner, tobacco dealers, of Dayton, Ohio, have purchased the old Kemper homestead, at the southeast corner of Monument Avenue and St. Clair Street, that city. The property has been a part of the Kemper estate since 18G5. According to the new owners work will be started at once on the construction of a four-story fireproof business block, and work of wrecking the present building will com- mence as soon as possible. Plans for the new building show' that it will he one hundred feet square, in addition to the tobacco firm's ware- house, storerooms for other lines of business will be in- cluded. The former business home of the firm on Webb Street has been purchased by the Dayton Screw Com- pany. Roy Bierwirth. of Mendota, Til., has sold his interest in the cigar store in that town to his partner, Ed flrim. The latter will conduct the business in the future. 28 THE TOBACCO WORLD THE TOBACCO WORLD 29 [mrk- lUSINESS during the i)ast ftirtnight hi\^ been 1)ctUM-. although the reported sales do not shmv the amount of transactions, which were subject to examination by the buyers of leaf tobacco, but which may aj)i)ear hi our next review of the market. We have had some large Canadian manufacturers of cigars in town, besides a num- ber of American leaf dealers, all of whom have operated quite liberallv, notwithstanding the high prices. 1 his strikes us as almost a sure indication that the bulk of manufacturers and leaf dealers, who are to arrive here in January, will create a still further rising market as the stocks may not be sufftcient to meet the coming demand. It has also surprised us to see so many buyers here in the month o December, as we were prepared to see only a limited number of them in town, and thought that they would delay their commg until after the turn of the year. The forerunners "-^^t ha^ c either sized up our market position correct y, «[ ^^^^^^, buyers were ac uallv short of stocks, and were forced to pa> s a visit earlier than calculated. Perhaps both of the e "e;umptions may be correct. In any event ^t l^-t-ng 1- ened the feeling of our leaf dealers as a ^^^ ^/ \l;7\;^f;^^. iust beginning to entertain some doubts about the future " .and' for Remedios, and which now has been luckib averted Besides, we have had some inquiry from the ex 'porters for South America, and the Cuban Land and Lea Tobl CO Company, as well as other local t-nufacturers o cigars and cigarettes have continued to operate to a fair rain at present docs not i>1ay any ro c cigars and cigarettes, 43^2 '^=''<^S- f Havana, for Exports of leaf tobacco r<.n 1,0 pot^^ _^^.^ the two weeks ending ^eeembe. i >, "^ conntries. bales, which were djstnbn ted ^"^I'^j^.'lJ^^^.u.Sf'A: vi7 • To all ports of the United States, oa- . t to Great Britain, yV,--^ *" ^""^'^ ■''""""' ^' Receipts of Leaf Tobacco from the Country bor four week ending Dec. 22, 1916. X'uelta .\l)ajo f),97- ^r-^^^'^ Semi \ uelta 761 Tartido Ii5 " Remedios 11.466 (^rientc 4^ Since Jan. i, 1916. 159,444 bales 20,741 " 22,982 1.VV75 6,869 Total 19,353 - Total 348,811 Buyers of Leaf Tobacco That Come and Go \,-,.ivals— I'rom New York: Marco Fleishman, of ^. Rossin c^ Son: loseph Mendelsohn, of Mendelsohn, P.orne- mann .S: Com pan v : r.ernhard T.ichtenstein, of Lichtenstein P.rothers, and Ted Smith, of Hinsdale Smith & Company. From IMiiladelphia: S. i'.ayuk, of V.ayuk Brothers Com- From Hamilton, Ontario: A. F. Prcsnail and :\1. i. Irwing, of The Tuckett Cigar Company. From Dayton, Dhio: Joseph Weinreich, of Joseph Weinreich. . ^ „, r- ,- r- ^ From Denver, Col.: Ramon Sobs, of Fhe Sobs Cigar Comi)anv. ^ ^, „ ^ Returned— Hermann Upmann. of H. Cpmann & Com- panv: T>.runo Diaz, of Pruno Diaz & Company; Ladislao Menendez, of Menendez & Company. Departure— To New York: Marco Fleishman. To Philadeli>hia: F. A. Calves and S. Bayuk. To Montreal : ^Valter Betts and K. H. Harris. To Chicago: ^latt ^Vengler and Walter Sutter. Cigars r.usiness in .mr cigar factories natnrally has snbsided ..nuwhras always toward the end of «- >-r, a,K St. U „„r lir.'c factories cannot coniplani to be bereft of orders, r i e" en ent sizes, fron, the United States, and .t also I::.n 's, tirtsonu. factories have still some unfilled orders fron. r.reat Britain to attend to. Romeo v Tnlieta still has good orders on hand for the state'^r'a.^d Jo f"^ ^^^-^j-^-;;; --;':;S"f-: ;;ar, pccted to arnve by the S. S ''" ' j ' j; •„ ,„ i^^t from the United States. I 1 Punch is as busy as heretofore. August Kuttiiauer, the r(j)resentative of tin- Punch factory for the United States and I aiiada, arrived this week on his annual visit from New Vork. Sol continues to work regularly on incoming orders from everywhere. N'aleriano Gulierrtz, the representative of the Hoyo de Monterrey factory, also came here this week, (jii a short business visit. I'or Parranaga is doing a splendid trade in the City of Havana, as well as in the interior of our Island, l)esides hav- ing g(jod orders for (ireat Britain and the States. iuleii, Devesa de Murias, Pielinda, lioyo de Monterrey, and a few others, are fairly busy still, considering the close of the season. Leaf Tobacco Walter Betts and K. H. Harris purchased heavily to the extent of about 6(X)o bales of Yuelta Abajo, I'artido and Remedios, all of the best kinds, for their great linn of S. Davis & Sons, Limited, of Montreal. Leslie Pantin was the broker in this transaction. A. Santaella, of A. Santaella & Company, of Tampa; Matt W engler, of W eiigler (S: Mandell, and J(jseph Wein- reich, transferred their accounts from the late Manuel Suarez, to Mark A. i'ollack. S. Bayuk bought some 1500 bales of leaf through the intervention of Mr. l*ollack also. Some of the principal sellers were : Aixala & Company, 1278; Leon, Delgado ii; Company, 979; Tomas Benitez, 950; Manuel A. Suarez & Company, jij; Selgas & Company, 580; Muniz Hermanos, 560; Camejo (.K: La Paz, 539; Jose C. Pucnte & Comi)any, 407; Herrera, Calmet & Company, 350; L Kaftenburgh v<: Sons, 250, and Jose F. Rocha, 168 bales. Some of the principal other buyers were: The Cuban Land and Leaf Tol)acco Company, 2225 ; J. F. Rocha & Com- pany for their cigarette factory, **La Gloria Cubana," 625 bales, and various others of minor importance. E. A. Calves made some excellent purchases of first capaduras, but as he told us, he paid the highest price for them, that he had overpaid in his experience, as a leaf importer. Shii)pers above 200 bales of leaf tobacco, from the port of Havana, during the last two weeks were: ^Laximilian Stern, 2200 bales; Yirgilio Suarez, 1286 bales; L Kaffenburgh & Sons, 1209 bales; Leslie i*antin, 841 bales; Menendez cK: Company, 8(jo bales; Walter Sutter (k Company, 629 l)ales ; Manuel Suarez, 543 bales; i':rncst i:ilinger & Company, 517 bales; Cuban Land and Leaf To- bacco Company, 512 bales; Manuel A. Suarez ^ Company, 436 bales; Jose Suarez ^: Company, 396 bales; Hijos de Diego Montero, 298; J. Bernheim & Son, 234 bales; Sierra & Diaz, 225 bales; Sobrinos de A. Gonzalez, 203 bales; Rodriguez, Mendez iK: Company, 202 bales; H. Upmann cS: Company, 201 bales. Oretaniv. Highest Price for Leaf in Owensboro The highest price ever paid for leaf tobacco in Owens- boro, Ky., is said to have been paid recently for a basket of dark tobacco which brought ^22 a hundred. At Liver- more, in the same state, a basket of dark leaf is said to have brought $23.50 a hundred pounds. Tarpon Springs, Fla., to Have Cigar Factory Tt is stated that Tarpon Si)rings, Fla., is shortly to have a cigar factory and that the contract for the building has been let. There will not only be a factory built, but it is said that sufificient cottages will' be built to house one hundred families of the cigarmakers who will be emi)loyed. Why Harmony Smokers are Extra-Profit Customers Each 1 5c tin of Harmony pa\fs }fou nearly as much profit as an\f TWO packages of ordinary 10c tobacco. That's why it will pay you to display HAR« MONY, and recommend it. You'll find it repeats, too. We are telling the HARMONY story in the Saturday Evening Post, Collier's, and other magazines which have a com- bined circulation of over 9 millions. Men are beginning to realize that no better pipe tobacco than HARMONY can be made, regard- less of price charged. They are discovering that HARMONY Pipe Blend has a new, more delight- ful flavor — a flavor so delicate, yet "full" that pipe- smokers have named it "rich mildness". Note this Guarantee HARMONY is guaranteed to sell. We stand ready to take back any part of it and refund in cash the price paid. HARMONY will be sent to you direct from our factory ■ — one pound or more — so that you may assure your cus- tomers of always getting it full of its original, fresh flavor. Order from your jobber if you ha'be not already done so» Xqw^^jKut/uJoSoiCCo Oar. HARMONY «^A PIPE BLENDcJ^i m THE TOBACCO WORLD BUSINESS OPPORTUNITIES For Sale, Wanted and Special Notices RATE FOR THIS DEPARTMENT. THREE CENTS A WORD, WITH A MINIMUM CHARGE OF FIFTY CENTS PAYABLE IN ADVANCE Special Notioei. MONROE ADLBR. CIGAR BROKER, I8r. N. La Salle St., Chicago, 111. Wanted. ABLER ft MYERSON, INC^ Buyers of Cuttings, Scraps and Sif tings, 332 East Forty-eighth Street. New York City. LIVE lOltJJER WANTS TO HEAR fium lacturies making long-nikr ci.^ar. rclaling 2 for 5 cents. Can use 40,IXXKJ weekly. Cash with orders. Shirley. IMoominRdale, Michigan. HAVANA SHORTS— Pure Vuelta ; fine aroma. Lopez. 35S E. 78th St. New York. S-l-tf High Prices for Lancaster Tobacco The comparatively small amuuiit of the 19 10 tobacco crop of Lancaster County still unsold is so scattered that it would nut pay the packers to hunt after it, but through \ariuus channels it is being located. The packers divide this unsold tobacco into three classes — tobacco so poor it is not worth buying, crops for which the growers ask so much that packers refuse to touch it, and crops that the growers will not sell until stripped. It is predicted that much of these unsold goods will still be on their owners' hands until spring, when they will sell in order to get rid of them, taking less than could be se- cured. It has been the case fur several years past with gouds held tuo long for prices the packers would nut give. Some deliveries of the new crop have already been made to Lancaster warehouses, for the growers have begun strip- ping, the weather having prepared the tobacco for this. 'IMiere will be no delay in delivery when stripped, for pay- ment is made on delivery, and fat checks will be the rule this year. It has been many a long year since Lancaster County gruwers gut 15 and IG cents, and some even 12 and 18 cents for their tobacco. The Lancaster County grower is one who studies the market through the papers as well as the dealers, and having learned that the prospect of old goods being scarce this time next 3ear as now is next to a certainty, he has decided to jjlant a bigger acreage than ever, in order to come in for mure high prices. He believes with the trade, that whether the European war is ended by that time or not tobacco will be scarce and prices high. Lancaster Tobacco Growers Elect Officers The Lancaster Seed Leaf Tobacco Growers' Company, composed entirely of tobacco growers and numbering sev- eral hundred stockholders doing a leaf tobacco business, last week elected the following directors at the annual meet- ing, at which reports showed the company to be in a pros- perous condition : J. H. Pickcl, J. E. Shank, S. F. Sweigart, ilcnjamin Rhoades, I^:. IT. Habecker, Clayton Cover, John lUukhart, C. E. T.rackbill, A. R. Landis, John Mohler, C. F. Hess, A. L. Kreider, IM. M. P.reneman, H. F. Miller and M. C. Rohrer. Salesman Wanted. .^ALE.MA.N \\A\1E1)— A hustler, hy manufacturer of fine, high-grade, shade- gruwu and Sumatra-wrapped cigars. To call on club and retail trade in New ^ ork, New Jersey, i'einisylvania and Ohio. Must know territory. This is a '.V.VV tJ'!"""'"""*^ . ''"■ ■■' '"•'" ^^'"' ^■■"1 "deliver the goods." Address Box 202. " 1 he Joltacco World." Situation Wanted. i*( )Sn H ».\ WANIhl) As toreman or assistant. Experienced on hand or suc- M- ,*'""• ..* •'''■'.''''^' "' t'''^'"K eharge. lU^t references. Address Box 201, "The i ol)acco W orld. For Sale. FOR SAL.E — I^etnedioB Havana ahorbi, pure and olean. GKiaraatM^ ▲-! or money refunded. Fifty oenta per pound. AJao Vuttlta ahorte •( the fineet quality. Edwin Alexander A Co.. 171 Wat«r Street. New Toik. lUK SALE— Twentv-lour .Miller. DulJrul X- I'efers suction tables, in uerfect condition. For a (uiick sale a very low price will be accepted. Address Box 151, "The Tobacco World." Registry of Leaf Tobacco Dealers A ruling regarding the registry of dealers in leaf to- bacco has been issued by the Commissioner of Internal Revenue, as follows : "Each dealer in leaf tobacco and retail dealer in leaf tobacco, who has paid special tax for the period ended De- cember 31, 191G, will, on account of the expiration of limita- tion on said date of the act of October 2:;3, 1914, which im- posed such special taxes, be required, within the month of January, 1917, in order to continue business, to make return fur register on form 2T7, and obtain certificate of registry, forms 2H2 and GH, respectively, for the period of the fiscal year ended June 30, 1917. Likewise, all dealers who com- mence business on and after January 1, 1917, will be re- quired to file returns for register and obtain certificates of registry. These certificates must be posted conspicuously in the dealers' places of business. "It is assumed that those dealers who, on account of their sales having been less than 1000 pounds, were not subject to a special tax have filed returns for register and obtained certificates of registry for the current year. Such dealers will not be required to file new returns for register or obtain new certificates of registry at this time." Tobacco Cultivation in Germany According to a publication of the German Imperial Statistical Bureau, the number of tobacco growers in Ger- many in 1916 was 85,06(5, against 60,897 in 1914, and 86,953 in 1913. There were 31,396 acres of tobacco plantations in 1916, against 22,277 acres in 1915 and 25,587 acres in 1914, thus showing a large increase in the area under this product. Stickney Cigar Company Leases Building The William A. Stickney Cigar Company has taken a ten-year lease on the five-story and basement building at 1116 Olive Street, St. Louis, Mo., where they will hereafter conduct their retail and wholesale distributing business after alterations and improvements are made to the premises. J. B. Kricgcr of Cornet & Zeibig represented the William A. Stickney Cigar Company in the deal, and the Mercantile Trust Company represented the Semple estate, who are the owners of the property. i THE TOBACCO WORLD T(S)Ibsi(S€(0) M(gir(slhiiia 5 BEEKMAN STREET 31 s )i]inr©aiiin NEW YORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), $6.00 Search (see Note li), i.oo Transfer, 2.OO Duplicate Certificate, 2.00 Note A— An allowance of $2 will be made to members of the Tobacco Merchants' Association on each registration. Note B— If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. REGISTRATIONS WEBBS HAVANA 5 :--40,005. lor cigars, cigarettes and tobacco. M^^jyl^Jp'" -H^.i?- '^'- ^^' \\- Cigar Co., Ta.npa. Fla. ^^■^-"^T:--40,006. lor all tobacco products. December 4, 1916. Ihe Aloehle Lilho. Co., iSrooklyn. N Y •^ n ^^m^u^.r^'-t'^^'^^^-. ^'"°'' ^" to»^^^<^« products. December ^xlU^-^^^- ^\»Hiam J. .Scbeick, Xewark, N I THE INITIAL CIGARETTE CO.i^O.obs. lor all tobacco rFWxi'^i'T JTv""i'nLi'^' !V^^- -\'icbolas Tsavalas, J5ronx, X. Y. ^mP^x^ SIX:-40,009. For all tobacco products. December 7, IVlb. .Ameruau Citlio. Co., \e\v York Citv PATRICK HENRY MORRISEY:-39.994. For all tobacco prod- ucts. December 2. 1916. The American Litho. Co., New York ^')<^^Vcnr^^^^P -T^^'^^?- , I"."/ ^" ^«>^^^^° products. November iv/ric'ii'oDTTvJ^ llcnschel Mfg. Co., Milwaukee. Wis. ^7^T(nA^V^V^T^^'^?^ }'?' ^^^ ^°*^^^^° products. November £/, 1916. C. J!. Ifenschel Mfg. Co., Milwaukee Wis FRANCESCO PAOLO TOSTf:-39;997. ToralV tobacco products. 7A^' ',000a "^'r^^^- • ^''^' Amencan Litho. Co., New York City. J41.— 39,998. 1-or cigars, cigarettes, cheroots and tobacco. De- „^«-'niljt'r ^ 1916. Ihe i'.en Cigar Co., Tampa. Fla STATE EXPRESS:-39.999. l.'or all tobacco products, cigars. cigarettes smoking mi.xture.s. etc. December 1, 1916. George /ahrides, New York City. ^f(fiy ^RUMMEL:_40.0pO. For smoking pipes. December 6. Mi^Iii^r^T ^"''^^^^" '"■'^'' ^ 'I*^ ^«' Brooklyn, N. Y. Hm^'n^'"T^°'°°^- i"?'; ^" ^"^^^'^^ products. December 5. T^JL^xil!;, ^"^ American Litho. Co., New York Citv BOBOLINK COUNTRY CLUB :'_40.002. For all tobacco prod- ucts. December 5, 1916. The American Litho. Co., New York ^HM I^EA:— 40,003. For all tobacco products. December 5 1916 J he .American Litho. Co., New York City. '^'d"; ^''T^^,'?^^' ^^^^ ?". tol^acco products. December 7, 1916. Robert II. Patterson, Atlanta, Ga. Canton Cigar Manufacturing Firm Enjoys Prosperity The Beam-Dean Cigar Company, of Canton, 111., re- l)orts that its sales for the past three months have exceeded all its previous records. At the end of October the com- pany was 65,000 cigars oversold, at the end of November, 100,000 oversold and the business thus far in December shows no sign of a let-up. "Dean's Giant Havana" is the leader, and orders are coming in for the brand from all parts of the country. Contemplates Chain of Stores for "Rose Idea" The Randol])h Rose Company is said to be offering for sale common and non-assessable stock in the corpora- tion, "The Rose Idea," which involves the establishment of a chain of stores in Georgia, Alabama and South Carolina. It is said that these stores will be more in the nature of a business man's club rather than simply a large number of stores selling cigars and soda water. One of the stores is cuntcmplatod for Savannah, Ga. Schulte Cigar Company Lease in Rochester Pease ^: l-.llmiaii in conjunction with Charles C Aichuls, Jr., uf the Chain Store Leasing Cunq.any, have leased tu the Schulte Cigar Company fur a lung term of years in the principal business district of Rochester, N Y the entire gruund fiuur and basement in the property at 101 I'.ast Main Street, and upon completion of extensive alterations to be commenced May 1, liil7, the Schulte Com- l)any will open its first branch in Rochester. Negotiations are pending for other locations in Rochester and neighbor- mg cities. Lorillard Company to Build Annex to Richmond Plant It is understood that shortly after the first of the year work will be begun on an annex to the factory of the 1*. Lorillard Company, in Richmond, Va. The addition will mcrea.se the fl(K>r space by 28,800 feet and will cost $75,000. 'Ihe w(jrking force will be increased by more than three hundred hands. The building will be 80 by 120 feet, will be of brick construction and in keeping with the rest of the 1)1 ant. Guatemala Imposes Tax on Machine-Made Cigarettes Those cigarette manufacturers of Guatemala who use machinery in their factories are much concerned over the publication in "lU Guatemalteco" (the official journal of the Guatemalan Government) under date of November 23, 1916, of a notice to the effect that a revenue tax of I centavo Guatemalan currency will be imposed on each package of machine-made cigarettes manufactured in the Republic. Prior to 1899 a tax of 1 centavo was levied and col- lected up(jn each package of cigarettes made in the Repub- lic. At that time all cigarettes were made by hand. In ]8!)!» President Estrada Cabrera suspended the oi)eration of the law. Since then factories have been ehtablished for mak- ing cigarettes by machinery, and there are now four such plants operating in the Republic. In reviving this old law the decree of November 23 provides that the tax shall be collected only from those manufacturers who emplay machinery, but, on the other hand, it stii)ulates that it shall be operative from the dates the factories began using such machinery. Local manu- facturers are protesting against the new tax, and especially against its retroactive feature. There are three factories now operating in Guatemala City, with a combined capacity of 580,000 cigarettes per day, and one plant in Quezaltenango with a daily capacity of 60,000 cigarettes. — "Commerce Reports." GUMLESS BANDS SANITARY AND EFFICIENT FINEST IMPORTED Ci^ar Bands and Labels GARRETT H. SMITH United States and Canadian Raprasentative Compania Litografica de la Habana, Habana, Cuba 106 EAST 19th STREET, NEW YORK CITY Telephone, Gramercy 4880 Cork Tips Cork Bobbins BOUCHER CORK & MACHINE COMPANY, Irc. 122-222 WEST 18TH STREET NEW YORK 32 THE TOBACCO WORLD JOSE F. ROCHA GttbU: "DONAIXBS" Havana Leaf Tobacco ■•p«olalidad,Tftbsc "-JTDJSSt Leaf Tobacco Figurat 39-41, c«bie «cuetara" Havana, Cuba LOEB-NUf^EZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET. PHILADELPHIA K. STRAUS & CO. Ifl»9ortM« of HAVANA AND SUMATRA And Tmdkan •! LEAF TOBACCO 3il. 3«I. Ml «»H 3W N. Third St.. Phiadalpbia HIPPLE BROS. & CO. Importers of Haraiia and Sumatra and Packers of Seed Leaf Tobacco Finest Retail Department in Pennsylvania 151 North 3d St, Philadelphia E.. Rosenwald O. Bro. 145 WATER STRMT --- NK.W YOm A; Cohn & Company hvfoHer* of Hi'hM* md Sumatra. Tadker* of Seei leaf Tobacco and Growers of Georgia Sumatra 142 Water Street, . . . New York «-^ Factory No. 79 Established 1870 ,^^^wwr^r\ S. R. KOCHER M.nuf.ctur.r of Fine Havana and Domettic Cigar, and Packer of Leaf Tobacco Correspondence with wholewle .ml jobbing trade .nv.led Factory and Office.:WRIGHTSVILLE. PA. JOHN F. HEILAND 8l CO Lancaster County Fancy B's LANCASTER. PENNA. E. A. URAUSSMAN Importer of HAVANA TOBACCO Iti8 Water Street Ne^ ^ork JULIUS MARQUSEE, 141 Water Street, New York Packer and Dealer in All Grades of Seed Leaf Tobacco TELEPHONE 3956 JOHN Established 1890 Correspondence Solicited KEYSTONE VARIETY WORKS HANOVER, PENNA. Cigar Ribbons, Silk ImiUtion and Miislinola Ribbon Printed or Stamped in Gold or Silver Labels. Stock Cards. Give Us a Trial. We Want Your OpinUKi CARDENAS y CIA Cable Address, "Nasdecar* Almacen de Tabaco en Rama SPECIAL I Y-'.-JELTA ABAJO AND ARTEMISA 12^ AMISTAD ST. HABANA. CURA HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA— Consulado 115 NEW YORK, No. 130 Water Street BREMEN, GERMANY Largest assortment o! Plain and Fancy Rltbons Write for SaopU Card and Price List to DeparliMirt W CigarRibbons WM. WICKE RIBBON COMPANY gVlMufActurers of Bindings, Galloons, Taffeta, SaHh and 4ros Gra.in WOODHAVEN AVENUE, GLENDALE> NEW YORK The Standards of America Urillard's Snuff , : Est. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax^s Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccoboys — 'K.appees — High Toasts Strong, Salt, SWeet and Plain Scotchs MANUFACTURED BY GEORGE W. CEELME 0., Ill Wth Ave., New York THE TOBACCO WORLD CSllE^^j 22nd St and Second Ave., NEW YORK MANUFACTUnEP OF ALL KiN»S OF Cigar Box Labels TR.r-^M'NGS UHICAOO, 10A WBHT MONROB HTREET, I.OUI8 O. CAVA, M^r. J. K. LEAMAN Taekwr of and D*at0r In Leaf Tobacco Offie* and Salasroom IIO 112 W. Walnut St., LANCASTER, PA. War«houa«: BIrd-ln-Hand, Laneaatar Ca., Pa. John F. Nissly & Co. Packers and Daalera in LEAF TOBACCO ^nd Importers of HA VAN A No. 143 Market Street, Lancaster, Pa. LESLIE PANTIN Commission Merchant Leaf Tobacco & Cigars Consulado 142, Havana, Cuba I. liAFFENDURGH (Sl SONS StUALITY HAVANA Neptxino 6, Havana, Cuba - 68 Broad St., Boston, Maaa» ERNEST ELLINGER & CO. P"'""' ""'' •■npi. In rail »u iltili ami riMail iraile iii New N N W.WIKM .\«. Iiireiiiaii ux asMMant. Kxpcncnced on hand or 8uc- tion. I apahle i>i lakinK charge. He^t references. Address Hux 201, "The Tobacco World." For Sale. FOR SAL.B: — Kemedlos Havana ahorta, pura and olaan. OuaraataaA ▲•! or money refunded. Fifty canta per pound. Aiao Vualta ahorta. •( the flneat quaJlty. Edwin Alexander it Co.. 17t Watar Itraat Naw TortL JOU SALK— Twctit v-lunr Miller, DuHrul K- I'eters snction tables, in ^erlect condition. lor a nuick sale a very low price will be accepted. Address Box IS], "The Tobacco World." High Prices for Lancaster Tobacco The cuinparativcl) small amount of the llilG tobacco crop of Lancaster County still unsold is so scattered that it would not pay the packers to hunt after it, but through \arious channels it is being located. The packers divide this unsuld tobacco into three classes — tobacco so poor it is nut wurth buying, crops for which the growers ask so much that packers refuse to touch it, and crops that the growers will U'tt sell until stripped. it is predicted that much of these unsold goods will still be on their owners* hands until spring, when they will sell in order to get rid of them, taking less than could be se- cured. Jt has been the case for several years past with goods lu'ld too long for i)rices the packers would not give, .^onie deliveries of the new crop have already been made to Lancaster warehouses, for the growers have begun strip- ping, the weather having prei)ared the tobacco for this. There will be n<' delay in delivery when strii)ped, for pay- ment i*^ made on delivery, and fat checks will be the rule this year. It has been man\ a long year since Lancaster County grtiwers got 15 and JO cents, and some even 12 and 18 cents for theii tol>acco. The Lancaster County grower is one who studies the market through the papers as well as the dealers, and having learned that the prospect of old goods being scarve this tinu next year as now is next to a certainty, he has d<"cid(d to plant a bigger acreage than ever, in order lt> come in for more high prices, lie believes with the trarices high. Lancaster Tobacco Growers Elect Officers The Lancaster Seed Leaf Tobacco Growers' Company, composed entirely of tobacco growers and numbering sev- eral humlred stockholders doing a leaf tobacco business, last week elected the following directors at the annual meet- ing, at which rejHtrts showed the company to be in a pro.s- petfMis condition : J. II. I'ickel. J. K. Shank. S. F. Sweigart. r.enj.unin Ivlu.ades. 1".. II. llabecker, Clayton Cover, John i'.urkhart. C, I'.. I'.rackbill. .\. K. Landis. John Mohler, C. F. Ile*s, A. L. Kreidcr. M. M. I'.reneman, IT. F. Miller and M. C. Hohrcr. Registry of Leaf Tobacco Dealers A ruling regarding the registry of dealers in leaf to- bacco has been issued by the Commissioner of Internal Revenue, as follows : "Each dealer in leaf tobacco and retail dealer in leaf tobacco, who has paid special tax for the period ended De- cember 31, 191G, will, on account of the expiration of limita- tion on said date of the act of October 22, 1914, which im- posed such special taxes, be required, within the month of lanuary, 1917, in order to continue business, to make return for register on form 277, and obtain certificate of registry, forms 282 and 641, respectively, for the period of the fiscal year ended June 30, 1917. Likewise, all dealers who com- mence business on and after January 1, 1917, will be re- quired to tile returns for register and obtain certificates of registry. These certificates must be posted conspicuously in the dealers' places of business. "It is assumed that those dealers who, on account of their sales having been less than 1000 pounds, were not subject to a special tax have filed returns for register and obtained certificates of registry for the current year. Such dealers will not be required to file new returns for register or obtain new certificates of registry at this time." Tobacco Cultivation in Germany According to a publication of the German Imperial Statistical Bureau, the number of tobacco growers in Ger- many in 191G was 85,06(5, against 60,897 in 1914, and 86,953 in 1913. There were 31,396 acres of tobacco plantations in 1916, against 22,277 acres in 1915 and 25,587 acres in 1914, thus showing a large increase in the area under this product. Stickney Cigar Company Leases Building The William A. Stickney Cigar Company has taken a ten-year lease on the five-story and basement building at 1116 Olive Street, St. Louis, Mo., where they will hereafter conduct their retail and wholesale distributing business after alterations and improvements are made to the premises, J. P.. Krieger of Cornet & Zeibig represented the William A. Stickney Cigar Company in the deal, and the Mercantile Trust Company represented the Semple estate, who are the owners of the property. T(S)Ibai(C(C(Q) M(Sirdl!isaisi(ts° Ass(S)cnsQ(£(S)i&i II^(S^Qs(hrai(tn(!!)i]Q EmorcssQQD 8 BEEKMAN STREET NEW YORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), $6.00 Search (sec Note B), LOO Transfer, 2.00 Duplicate Certificate, 2.00 Note A — An allowance of $2 will be made to members of the Tobacco Merchants' Association on each registration. NoteB — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2,00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. REGISTRATIONS WEBBS HAVANA 5:— 40,005. For cigars, cigarettes and tobacco, Xovember 28, 1916. M. & W. Cigar Co., Tampa, Fla. MA-K-HIT: — 40,006. For all tobacco products. December 4, 1916. The Moehlc Litho. Co., Brooklyn, N. V. JERSEY EAGLE:— 40,007. For all tobacco products. December 11, 1916. William J. Scheick, Newark, X. I. THE INITIAL CIGARETTE CO.:— 40,008. For all tobacco products. December 14, 1916. Nicholas Tsavalas, Bronx, N. V. CENTRAL SIX: — 40,009. For all tobacco products. December 7, 1916. American Litho. Co., New York City. PATRICK HENRY MORRISEY:— 39,994. For all tobacco prod- ucts. December 2, 1916. The American Litho. Co., New York City. VALUE FIRST :^39,995. For all tobacco products. November 29, 1916. C. B. Henschel Mfg. Co., Milwaukee, Wis. MASTERBUILT:— 39,996. For all tobacco products. November 27, 1916. C. 15. Henschel Mfg. Co., Milwaukee, Wis. FRANCESCO PAOLO TOSTI:— 39,997. For all tobacco products. December 4, 1916. The American Litho. Co., New York City. 341: — 39,998. For cigars, cigarettes, cheroots and tobacco. De- cember 8, 1916. The Ben Cigar Co., Tampa, Fla. STATE EXPRESS:— 39,999. For all tobacco products, cigars, cigarettes, smoking mixtures, etc. December 1, 1916. George Zafirides. New York City. BEAU BRU MM EL:— 40,000. For smoking pipes. December 6, 1916. Manhattan P.riar Pipe Co., Brooklyn, N. Y. NORFOLK: — 40,001. For all tobacco products. December 5, 1916. The American Litho, Co., New York City. BOBOLINK COUNTRY CLUB :— 40,002. For all tobacco prod- ucts. December 5, 1916. The American Litho. Co., New York City. BIG IDEA: — 40,003. For all tobacco products, December 5, 1916. The .\merican Litho. Co., New York City. R. H. P.: — 40,004. For all tobacco products. December 7, 1916. Robert H. Patterson, Atlanta, Ga. Canton Cigar Manufacturing Firm Enjoys Prosperity The Beam- Dean Cigar Company, of Canton, III., re- ports that its sales for the past three months have exceeded all its previous records. At the end of October the com- pany was 65,000 cigars oversold, at the end of November, 100,000 oversold and the business thus far in December shows no sign of a let-up. ''Dean's Giant Havana" is the leader, and orders are coming in for the brand from all parts of the country. Contemplates Chain of Stores for "Rose Idea" The Randoli)h Rose Company is said to be offering for sale common and non-assessalde stock in the corpora- tion, '"The Rose Idea," which involves the establishment of a chain of stores in Georgia, .Alabama and South Carolina. It is said that these stores will be more in the nature of a business man's club rather than simply a large number of stores selling cigars and soda water. One of the stores is contemplated for Savannah, Ga. Schulte Cigar Company Lease in Rochester Pease ^s: i'.lliman in conjunction with Charles C. Xichols, Jr., of the Chain Store Leasing Company, have leased to the Schulte Cigar Company for a long term of years in the princii)al business district of Rochester, N. Y., the entire ground fioor and basement in the property at 1(1 1 ICast Main Street, and upon completion of extensive alterations to be commenced May 1, 1917, the Schulte Com- l)any will open its first branch in Rochester. Negotiations are pending for other locations in Rochester and neighbor- ing cities. Lorillard Company to Build Annex to Richmond Plant It is understood that shortly after the first of the year work will be begun on an annex to the factory of the P. Lorillard Company, in Richmond, V^a. The addition will increase the floor space by 28,800 feet and will cost $75,000, The working force will be increased by more than three hundred hands. The building will be 80 by 120 feet, wall be of brick construction and in keeping with the rest of the plant. Guatemala Imposes Tax on Machine-Made Cigarettes Those cigarette manufacturers of Guatemala who use machinery in their factories are much concerned over the publication in "El Guatemalteco'' (the official journal of the Guatemalan Government) under date of November 23, 1916, of a notice to the effect that a revenue tax of 1 centavo Guatemalan currency will be imposed on each package of machine-made cigarettes manufactured in the Republic. Prior to 1899 a tax of 1 centavo was levied and col- lected upon each package of cigarettes made in the Repub- lic. At that time all cigarettes were made by hand. In 189U President Estrada Cabrera suspended the operation of the law. Since then factories have been established for mak- ing cigarettes by machinery, and there are now^ four such plants operating in the Republic. In reviving this old law the decree of Xovember 2:5 provides that the tax shall be collected only from those manufacturers who emplay machinery, but, on the other hand, it stipulates that it shall be operative from the dates the factories began using such machinery. Local manu- facturers are i)rotesting against the new tax, and especially against its retroactive feature. There are three factories now^ operating in Guatemala City, w ith a combined capacity of 580.000 cigarettes per day, and one plant in Quezaltenango with a daily capacity of 60.000 cigarettes,— "Commerce Reports." GUMLESS BANDS SANITARY AND EFFICIENT FINEST IMPORTED Ci^ar Bands and Labels GARRETT H. SMITH Untied State* and Canadian Raprcsentative Compania Utografica de la Habana, Habana, Cuba 106 EAST 19th STREET, NEW YORK CITY Telephone. Gramercy 4880 Cork Tips Cork Bobbins BOUCHER CORK & MACHINE COMPANY, Inc. 122-222 WEST 18TH STREET NEW YORK I 32 THE TOBACCO WORLD THE TOBACCO WORLD 33 JOSE F. ROCHA CiibU: '*DONALLBS" Havana Leaf Tobacco EapMsUOidttd Tftbftcoc Finos de Vu«lt« Abajo Partido y ViMltm Arriba SAN MIGUEL 100 HABANA, CUBA JOHN F. HEILAND Sl CO. Lancaster County Fancy B's LANCASTER, PENNA. M. A. SUAREZ & CO. (S. an C> '-"JToJSSt Leaf Tobacco Figurat 39-41, CaWe "CUETARA" Havana, Cuba E A. liRAUSSMAN Importer of HAVANA TOBACCO 168 Water Street ^*^^ ^'^^^ LOEB-NUNEZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET, PHILADELPHIA JULIUS MARQUSEE, 141 Water Street, New York Packer and Dealer in All Grades of Seed Leaf Tobacco TELEPHONE 3956 JOHN Established 1890 Correspondence Solicited R. STRAUS & CO. IiBport«n of HAVANA AND SUMATRA And PadMn •! LEAF TOBACCO J«l. Ui. m «n.b. - ftS Bro.d St.. Boston. M..». ERNEST ELLINGER & CO. Packer ^.dlmpoyer. OF HAVANA TOBACCO tUT««W«^.h.u...SiJ»d IS. N«wYorkOHi«..133-l»7 P»nta«. . .. ._, . L«uM A. Bom«ui«" MUNDELSOHN. BORNEMAN CO. CO. HAVANA UOBACCO IMPORTERS HA.ANA. AMISTAD 95 lt6 WATER STREET. NIW YOKK Manuel Alvarez & Co, Importers and Packers of Havana Leaf And Packers of Puerto Ri'can Tobacco Hrv«„« Offior- Puerto Rico W.rehou.*: ^rw YorU Office- SAN MIGUEL 136 CAYF- 178 WMER SIREFT E. L. NISSLY & SONS GROWERS AND PACKERS OF CHOICE CIGAR LEAF TOBACCO Paoldng H*UM.: L«ii«.»«, Florin. M«in Offici Florm, P». Critical Biiyen alw^w find it » pleMUfe to Icok «w our «ni*» Sample, cheerfully nibnjitted upon request. THE YORK TOBACCO CO. zs:l-'.:rt;"'- leaf tobacco Omce and Warehonae, 15 Eaat Qark Av«niie. YORK. PA. MANUFACTUKBftS OF CIOAB 9CMAP TOEACCO P«r Ganuin* S«w«d GIGAlil BOXES. Go ta ,kltoli«4 IIM Keystone Cigar Box Co., SeHentilU, fa. Our Capacity for Manufacturing Cigar Boxes is Always R*om for One More Good Customer MONROE D. SELLERS. SELLERSVILLE. PA. MILTON H. RANCK Packer and Dealer in Dome^c Leaf Tobacco Office: Cor. Duke and Chestnut Street! LANCASTE R, PENNA. Pkcking Houeet: Straeburg and Lancaeter Michaelsen & Prasse Commission Merchants Leaf Tobacco & Cigars IS Obrapla Street, Havana, Cuba Addraaai 0»Ma "UNICUM" f- ©• ^» ** MAXIMILIAN STERN Havana Tobacco Clavel No. 1. Havana. Cuba 165 Front Street, New Yotk iSTABLISHED 1877 NEW FACTORY 1904 H. W. HEFFENER & SON Steam Cigar Box Manufacturers AND MAKERS OF Patented Wife Bound Shipping Cases HOWARD fa BOUNDARY AVE. YORK. PA. i THE TOBACCO WORLD HEYffooD Strasser&^Voict Litho.Co 25- STREET & 9- AVENUE. NEW YORK MA\UI AtTLRf RS Ol Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West Washington St, Chicago, 111. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU & CO.. 129 Fifth Avenue, New York City OUR HIOB-GRADE NON-EVAPORATING CIGAR FLAVORS ^ .u . •. * Make tobacco mellow and smooth in character and Impart a most palatable flavor FLAVORS FOR SHOKINC and CHEWING TOBACCO Write for List of Flavors for Special Brands BETUN/llOlSImEl. BOX FLAVOIS. PASTE SWEETENEIS FRIES 8l BRO.s 92 Reade Street, New York BstaUlshed IMI WH. F. 6MILY & SON AmiiMeti ni o-^-f-^ na^,^ 27 South Second Street, Philadelphia REGULAR WEEKLY SALES EVERY THURSDAY. GIOARa, TOBAaCO SMOKERS' ARTICLES. SPECIAL SALES OF LEAPTOBACOO. CON- SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE CIGAR BOX LABELS BANDS AND ADVERTISING /m/'UY7/i W YORK Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE q INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sol* Ownen and Manufacturen RACINE. WIS.. . - - - U. S. A. John 1942 M. LOPEZ & CO. F«wrmef If ef CAUXTO LO^ * CO. ?a'lliilSrTOS:c?5)s 90 Wall St,NewYork iTHE MOEHLELITHOGRAPHIf CO; Clarendon PftAn&EAST37y St. Brooklyn.HY. CIGAR LABELS 8, BANDS BRANCH orrice ^ no West Randolph St. ChicagoJll. HIGHEST QUALITY CIGAR BANDS SHOW CARDS FOLDING BOXES, ETC. W!?STEINER.SONS&Ca 257-265 WEST ir ST. stoiier buiioimg NEW.YORK. LITHOGRAPHIC SPECIALISTS MANUFACTURERS GERMAN „ rs PROCESS C9 FOB THE ._«._^^ ^Cyl — r- » CIGAR & TOBACCO INDUSTRY XfO/t^i^, SKETCHES FURNISHED UPON*REQUEST BELIEVERS IN PUBLICITY These loremoat houses of the trade have reliable tfoods to sell and want oi» subscribers to know about them. Rea^ their story and when writlnii tell them you saw it in THE TOBACCO WORLD. .'. No botfus Advertisinfi admiUed. Pai* Acker, Merrall & Condit Co., New York ^ Alvarei & Co., Manuel. New York • ••••• 2_ ■•.•■■•••«•■• !•••••• American Cigar Co. ........•••••••••• m* American LiUiograpbic Co., New York ^ American Sumatra Tobacco Co. _ American Tobacco Co., The, New York AriuellM. Lope« & Bro. Bachia & Co., R. A. Bayuk Bros., Philadelphia Bchrens & Co., Havana. Cuba ... Bobrow Brothers Boucher Cork & Machine Co., Inc. Brunhof? Mfg. Co. ... Business Opportunity >*•«••••< ■•••••*••*••••••••••■■ ■•••••..•«**« >••■•• .Cover »«*••»*«« • )••.«. « Cardenas y Cia. Havajna Castro & Co., Pedro, Tampa, Fla Cayey-Caguas Tobzicco Co ck^'^r Cifuentes. Pego y Ca., Havana. Cuba • Cover Cohn ft Co., A.. New York ^. Comly A Son, W. F., PhiUdel^U Conunercial Ci»ar Co. ••-:•••— T ' Compania Litofimfica A» U BalMM Cressman's Sona, Allen R. • S 5 2 IV 30 30 n IV a Page Lopes, Manuel J Lopes k. Co., M. *• LortUard Co.. P. * LoTsra, Joae •• ~ li*fTinff, P., Soo V COb .»*••*•••••*..••••••••«............••.•...•• •..•*^^'"'' ^^ Manila Advertising Agency 1 MarqaaMcc, Julius ■» Melachrino & Co., M. ..•••••••*•••••#•••...•*..*.*..*..•....••..*.............. v* Mendelsohn, Bomeman A Co^, New York .................................. M Merriain Scgars, Inc. .......•...........•.••»........•.•.•••.•••...........••• * MicBacleon Jk Pfaaac, ixaTana *.,«•.•...................•.•....•.............. " Ml Favortta Cigar Co., Inc. ■•••.•....••••.••.....•...............••.•......... "^ Moehle Litographie Co., ,T1m^ Brooklyn ^"•. M Morris & Company, Philip ••.... 1 Neuberger, Heinrich. Havana a Nicholas & Co., G. S.. New York 3 Niaaly ft Sona, E. L^ Florin, Pa. » Niasly ft Co., John P., Lancaster* Pa. • •• Deisel-Wemmer Co., The, Uma, O. Demuth ft Co.. William Dunn ft Co.. T. J.. New \ork Duys ft Co., H •• .Cover IV Pantin, Leelte, Etovana, Oiba Park ft Tilford Partagas. Havana, Cuba Pasbacb-Voice Lithographic Co Patterson Bros. Tobacco Co. ~ Pendas ft Alvarez • • • • Perfect Humidifying Co. ~ Philippine Tobacco Co • For Larranaga • "" Pertwmdo Osw MIf. Co^ Jms f. • • » Eisenlohr. Otto, & Bro. EUingcr & Co., Ernest 2 33 Sacine Paper Goods Co.. Racine. Wta. Ranck, Milton H., Lancaster. Pa.. a 33 CevOT If Fries ft Brother, New York •• * ♦•44" Cigar Co 2. Freeman, Sidney J. Regensburg ft Son. K., New York Covw 11 Rocha, Jose F. « Redriguae. Salvador Cover II Rodrigues, Arguelles ft Co. * Rotg ft Langsdorf. Antonio RMMwald ft Broa.. £.. New York Gato Cigar Ck>., E, H Gafla Sumatra Co. Guerra, V., Diaz & Co.. Tampa, lla. 10 Hamilton CMTcn^tion, Tlie ..-. • « Heekin Can Co **• u Heffener ft Son, H. W., York, Pa. • • * Heiland ft Co., J<*n P., Lancaster, Pa. • • g Heinie Co., C^or^ W.. N ir York • ••• ^ Henry's Cigar Co ■.•.•*.'■•'>:••• V«"'"'«>""il M Heywood, Strasser ft Voight Litho. Co. «rf New York g Hippie Bros, ft Co., Philadelphia • • •" Hotel TuUer • Sanchez y Ilaya, Tampa, Fla. San Martin & Leon Schlcgcl. Geo., New York .... Sellers. Monroe D., ScUersvi'K-, Pa. Sheip Mfg. Co., H. H., Philadelphia . Shields-Wertheim Co., Cleveland, O. . Smith, Garrett H •••.•• Steiner, Sons ft Co., Wm., New York Stem, Maximilian Stnus ft Co., K., New York Suam, M. A.. HaTana • •*•*«.•• •••■ »«••■••••••«•••••••••*•••••••■ ••••••••••••••*•■ • • «a •• 4 »•«•»•«••• 0 a a 10 !!;!!!!!!!!!!!!!"!""!! 30 ■•••••a**«««*«***a****** ^^ »«•■■••••••••■«•••••••*** ** a ■••••••••• l^ylor, Wa, T. >••«•••* V Jeitles ft Blumenthal, Ltd., Philadelphia .... • • • • • ••««««•**•••••*••*•*•••••••■ Kaifenburgli ft Sons, I^ Boston, Mass. Keystone Cigar Box Co, .•*••••■••••••••■•••••••••••• Seystone Variety Works, Hanover, Pa. ,,..,.... IMier, S. R., WrightsTille, Pa. = Kraussman, E. A., New York • * Krinsky, 1. B i • * Union American Cigar Co ..«• • United Cigar Manufacturers' Co. *" United Map Co. ••• • "" U. S. Playing Card Company • \ United States Tobacco Co., Rtehmond, Ya. .••»» •• • UiMuann, H., Havana • a Universal Tobacco Machine Co ».....*...*.•..*..**..*..•• w Landau. Charles, New York • .,....,»<, t Lane. Robert E., New York • • <^o'«»" IJ, Leaman, J. 'K., Lancaster, Pa. .-•. • r*'"** TV Lewis, I.. Cigar Manufacturing Co Loter jv I.iece^t &' Mvors Toliacco Co • ..,,... jV Loeb'Nttnes TotMoes Co. • •• • ^ Loewenthal & Sons, S. .. • • •••• "' ■***•«*<»< Wickc Ribbon Co., Wm., Hew Y»k Weymann-Bruton Co ......,,.. Y^t Tobaeeo Co^ Tfce, Yorti, ■*«*•«••••»••••••••• >•■•*••»••«••■•• ..Cover \X ##«««««••*•••*«**•*•••••«••*•*••••#*•••**• ^ THE TOBACCO WORLD HEYffooD. Strasser&Voict Litho.Co 26- STREET & 9- AVENUE. NEW YORK MANLl A( Tl f?I US 01 Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West Washington St., Chicago, 111. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU & CO.. 129 Fifth Avenue, New York City OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS ^ . u . Make tobacco mellow and amooth in cnaracter and Impart a most palatable flavor FUYORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands EBTUN. ABOMATIZEK. BOX FLAVOBS, PASTE SWEETENEBS FRIES 6l BR0.» 92 Reade Street, New York CIGAR BOX LABELS BANDS AND ADVERTISING BstsMlsiied IIM WH. F. 6WILY & SON AmnpiiiuJ 27 South Second Stfoet. Philadelphia RBGULAR WEEKLY SALES EVERY THURSDAY. GISAaS. TOBACCO SMOKERS' ARTICLES. SPECIAL SALES OF LEAFTOBACflO. CON- SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE W XORK N^aMWar 1<7 T«l Jokalt4S M. LOPEZ & CO. Formerly vi CAUXTO LOPEZ & CO. ^ktuS^iSL 90 Wall St, New York Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE «| INDORSED BY ALL SMOKERS, and are tha MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Owners and Manufacturers RACINE. WIS., . . . - U. S. A. 'rfHEMOEHLE LITHOGRAPHH (,0;: ClAREMDON RoAD&EASTST^SrjROOKiyMiSL CIGAR LABELS & BAND BRANCH OFFICE no West Randolph St. ChicagcIll. HIGHEST OUmiTY CIGAR BANDS SHOW CARDS FOLDING BOXES. •> ETC. W??STEINER.SONS&CO 257-265 WEST If* ST. steiherbuiioiho NE^^TORK. LITHOGRAPHIC SPECIALISTS FOR TMK _»« CIGAR & TOBACCO INDUSTRY SKETCHES FURNISHED UPOW*REQUEST ^1lCLUS/u^ MANUFACTURERS GERMAN ^ PROCESSc, BELIEVERS IN PUBLICITY These loremost houses of the trade have reliable floods to sell and want our subscribers to know about them. Rea^ their story and when wrltlnii tell them you saw It In THE TOBACCO WORLD. .'. No botfus Advertising admlUed. I Paf* Acker, Merrall & Condit Co.. New York — AXrmrtM ft Co., Manuel, New York ■ American Cigar Co ^ American Lithographic Co., New York •• American Sumatra Tobacco Co ' American Tobacco Co., The, New York ~ AnjuellM, Lopes ft Bro. • Bachia & Co.. R. A 5 Pag* Lopez, Manuel I Lopes ft Co., M. M Lorillard Co., P. 2 LoTora, Joi Losano, F., Sen ft Co. .Cover II >•••■•• Cover IV 30 >•••**••••• Bayuk Bros., Philadelphia Behrens & Co., Havana, Cuba Bobrow Brothers Boucher Cork & Machine Co., Inc Brunhoff Mfg. Co -* Business Opportunity ** Cardenas y Cia, Havana ^2 Castro & Co., Pedro, Tampa, Fla — Manila Advertising Agency 1 JBidsciin no OK V'O.y a&* •••■ •• ••■•«••••«•••••••••••*«*•••«••••••*••*••••••«•••**•• jv Mendelsohn, Borneman ft Co^, N«w York 9 JaciTlafll OCCAf Vf XI1C* ••••••«••••««•■•••••••••■••••«•••••••••••••••••••••*•*•■• a JfttCOSvlvOQ vt X •■■■Cy amKvAuft ••••••••••■•••••••••••••••••••• ••••••••••••••••o 4v JAI X^avOil'ft ^1(&4 ^^v.f ADC* ••••« ••• •••••••••••••••••••••••••••••••••«*•*••••«• *^ Moehle Litographie Co., The, Brooklyn ;.... M Morris & Company, Philip •• — 1 Cuba Cover IV Cayey-Caguas Tobacco Co. Cifuentes, Pego y Ca., Havana, Cohn ft Co., A., New York « Comly ft Son, W. P., PhiladeliriMa » Cemncreial Cigar Co. *" QMBpania Utografica do la Habann Cressman's Sons, Allen R. Delsel-Wemmer Co., The, Lima, O. • } Den^uth & Co.. William • > Dunn & Co.. T. J., New York — Duys & Co., H • Neubeqter, Hainridu Havana Nicholas & Co., G. S., New York Nisaly ft Sons, E. L^ Florin, Pa. Ntssty ft Co.. John P., L«ncaatar, F*. •••••••••••••••••••••••«•••••••••••••••••••••••• a 3 Pantin, Leslie, Havana, Gehn M Park ft Tilford ~ Partagas, Havana, Cuba ..........Cover IV Pasbacb*Voice Lithographic Co. .......•.•.<..•.•....•.......•...•.<.......... "** Patterson Bros. Tobacco Co 10 Pendas & Alvare* t Perfect Humidifying Co. — Philippine Tobacco Co — Pat LmnuMpa Cmem* Mli. Cob, Jnan F. 1 Eisenlohr. Otto, & Bro. Ellinger & Co., Ernest Fries ft Brother, New York "44" Cigar Co Freeman, Sidney J 2 33 IS 4 Gato Cigar Co.. E. H S Gafla Sumatra Co. • ••• "" Guerra, V., Diaz & Co., Tampa, Fla .■. W Hamilton Corporation, Tk« •• 7* Heekin Can Co » Heffcncr ft Son, H. W., York, Pa. » Heiland ft Co., John F.. Lancaster, I^ ••. m Helmc Co., George W., N w York U Henry's Cijfar Co • •••• W Heywood. Strssser ft Voight Litiio. Co. of New York •.. JJ Hippie Bros, ft 0>., Phtladelphia « Hotel TuUer — Kacinc Paper Goods Co.. Racine. Wia. 3t Ranch, MUton H., Lancaster. Pa. 33 Regeosburg ft Son, £., New York Cover II Rocha. Josa F. S Rodriguos, Salvador Cover 11 Rodrigues, Arguelles A Co. 3 Roig & Langsdorf. Antonio — Rosenwald ft Bros., K., N«w York » Sanchez y Hays, Tampa, Fla ..,.,..., — San Martin & Leon • 5 Schlegel, Geo., New York M Sellers. Monroo D., Sellersvi'l .-, Pa. SI Sheip Mfg. Co., H. H., Philadelphia 10 Sbields-Wertheim Co., Cleveland O — Smith, Garrett H -•.• •■• 30 Steiner, Sons ft Co., Wm., New York Jk Stern, Maximilian « .<;traus ft Co.. K.. tf«w York » Stiares. M. A., Bamna m Taylor, iVBk T. ..*.•..•.•••.......*.••*•.•...•••«...••.•*..•••••••••••••< ........ Jeltles ft Blumenthal, Ltd., Philadelphia » I.. . •*.*....*..«.»•• *«*9 •••••••••*...•........«•.• Kaffenuiii gh ft Sons, Im Boston, saass. ........•...<< Keystone Cigar Box 0» • • ^ Keystone Variety Works, Hanover, Pa. **•• m Kocher. S. R., Wrij^tsvillc. Pa. .>•••. « Kraussmsn, E. A., New York 8, Krinsky, L B * ITnltcd Map Co. - U. .'^. Playing Card Company 6 United States Tobacco Co., Ridimond, Va. I U^iann, H., Havana I Universal Tobacco Machine Co. »•••■•■ »* ••••••*••**■••««« w I •*•*••«••••••••••«■**•••••• Cover IV Landau. Charles, New York • WIcke Ribbon Co., Wm., Hew Ywk Lane, Robert E.. New York ....Cover IV W eymann-Bruton Co LsMmn, J. 'K., Ljincaster, Pa. ..*..•.....•..........•.....■•...••.••...•..>•.. ^^ Lewis, I., Cigar Manufacturing Co. Cover JV Lii'i'ett ft Myers Tobacco Co g ^ Loeb*NtnMMi Tmnmm Csb •,••••••«•••••••••»••.••••••.••••••.••••••••••.••••»••• » ^^ •» _«. » Loewenthal & Sons, S. ,.,.,.,.. 10 Ywk TotMoee Cft« ^M, Ywit, Pa. ...•........•••••••••••••»••••••••.••..... IN' EN TlONAl. SECOND EXPOSURE 36 THE TOBACCO WORLD HEYffooD Strasser&Yoigt LithoCo 26^ STREET & 9- AVENUE, NEW YORK MAISiUFACTURFRS OF Cigar Box Labels Bands and Trimmings WESTERN OFFICE 179 We«t Washington St., Chicago, III. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELLING REPRESENTATIVES ADOLPH FRANKAU & CO.. 129 Fifth Avenue, New York City OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS , ^ .u . k * Make tobacco melloM^ and snaooth in character and Impart a most palatable flavor FUVORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands BETUN. AROMATIZER. BOX FLAVORS. PASTE SWEETENERS FRIES 8l BRO., 92 Reade Street, New York CIGAR BOX LABELS BANDS AND ADVERTISING Established IIM WM. F. COMLY & SON Aoctlwwcw aid Commlssioa Mcreittti 27 South Second Street, Philadelphia REGULAR WEEKLY SALES EVERY THURSDAY. CIGARS. TOBAOGO SMOKERS' ARTICLES. SPECIAL SALES OF LEAF TOBAGOO. CON- SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE NEW VORK Ha^aa* WaraheoM Mont* 167 Talaphoa* Jobn 1942 M. LOPEZ & CO. Formerly of CALIXTO LOPEZ & CO. ■^aTtobaccos 90 Wall St., New York VinELTA ABAJO TOBACCOS Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE q INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Owners and Manufacturers RACINE. WIS., . - - - U. S. A. THE MOEHLE LITHOGRAPHIC CO' Clarendon PnAn&EAST37^ST. Brooklyn,NY. CIGAR LABELS &BAND^^ BRANCH OFFICE no West Randolph St. ChicagoJll. HIGHEST QUALITY CIGAR BANDS SHOW CARDS FOLDING BOXES. ETC. W!?STEINER.SONS&CO. 257-265 WEST IT" ST STEiHERBUiioiNG NEW YORK. LITHOGRAPHIC SPECIALISTS FOR THE CIGAR & TOBACCO INDUSTRY MANUFACTURERS OF SKETCHES FURNISHED UPON^REQUEST GERMAN ^ PROCESS O) ==^ ac BELIEVERS IN PUBLICITY These foremost houses of the trade have reliable doods to sell and want our subscribers to know about them. Read their story and when writinii tell them you saw it in THE TOBACCO WORLD. .*. No bofius Advertisinii admitted. Page A Acker, Merrall & Condit Co., New York — AlT«rea & Co., Manuel, New York « American Cigar Co. _ . ... ..... ••••• ^ American Lithographic Co., New York *• American Sumatra Tobacco Co ' American Tobacco Co., The, New York "" Arguellca, Lopez & Bro. * m Bachia & Co., R. A | Bayuk Bros., Philadelphia ^ Behrens & Co., Havana, Cuba •• r Bobrow BrothtTs Cover 1\ Boucher Cork & Machine Co., Inc »,.... *> ISrunhoff Mfg. Co «•• 7" Business Opportunity • ■^ e Cardenas y Cia, Havana '- Castro & ("it.. I'fdro. Tampa, Fla ~ Cayey-Caguas Toliacco Co •• Cit'ue'nte!;, I'egu y Ca., Iia%'ana. C ul>a .,iK,*.,,.»MM.«..«....vover 1\ Cohn & Co., A., New York .»••••»#•**•»»•••♦♦••••*•• .•• * Comly & Son, W. F., Philadelphia »•».» * Comirercial Cigar Co .,.......»»»»»»»«»•••••••••••••.••••••••••• *~ Cotnpania Litografica de la Habana ....»^#i^«MiiwMi««««««*»»*»#iw*»#*#***#««»* *" Cressman's Sons, j^lf n R — D Deisel-Wemmer Co., The, Lima, O. .«.«««•»••..«••••••»»•*•••••••••••••»•••••• | iJeniuth & Co.. Williani .,,..,,,.»,.•......*...•».•.•**•.«•»*••••• * Duiin & Co., T. j., New York ,,,,..,,...»•.... —• Duys & Co., IL ,,.., ,.....,,,,,.....».... m Eisenlohr, Otto, (fc Bro, ......,...,..,.....»..,**....»....•....•.••.•>*••••••••• | Ellingcr ft Co., Eritert ..,...,................,.........•.....•*•.•.»•.■••••••' *» F Fries & Brother, New York ...,,,,,,,.».,,««♦,«••«•.•♦...•••»••••»•••••••••« ^ "44" I igar ( i> ,,»,..,...»,....,,»...,.••.. ••»•••»«•. •••« ■* FreenwOj Sidney J, .,....*..,....»*.■.•»*••. t**...'--"-* — • ««*;»#««*«• .i Gato Ciear C^., E, H, Gafla Sumatn ^to» •»•»*•»>••*•»••»•••••••••••••< G^rra« V., Ote & Ccr,, Taw^, Fla* s ifl Ramilton Corporation^ TiM ,,..,...♦,,«.•-»»•»♦•*.•<•••«••»•••♦»•••*••«•••••••• ~* Ileekin Can Co ,,»,,«,,.,.»»....♦.«»«»«««»»*»•.*•»••»••••*••»•••••••••• Wl Heffener & Son, H. W., York, Pa. .....,♦♦»».•••»»«•••••••••»•••••*••••♦•••*• •• Ileiland & Co., John F., Lancaster, Pa. «»•«»»»»•«»»•»••••••»••••••♦•••••••••• •• Helnie Co., George Wtf M if York »»««♦«•♦#•♦«.•»»»»•*»»*•*■»•«••••••*••»•••»• m 111 HIS s (iijar (o, ,.,.., ,..,,j»,,,..,,,,.,, ,...•.•.. i.. ...»•. ....•••»•■ Vj Heywood, Strasser & Voight Litho. Co, t4 KtV YmIi ,».#,.....•••••»♦•.••••• K Hippie Broa. & Co., Philadeli^hift .«....«.i.. («•.••*■•••. ••*■•••••«*«>•*•*•■•• w Hotel Tuller — »#••«> *-* • « i IcitlM & Btumeathal, Ltd., Pbila^riptila ............... .■.■.#..»»«#a**s«*«««l Kaff^nburgh & Sons, *» BiMton, MaMl. ••»»«•*♦««»»««••••»••»*••••»••••»•*•••»• * Keystone Cigar Box Co. .,,,,,,,,,.,•.»»»»»»•«»•«««»••••»»•«•••»•••••••»•»•••• *• Keystone Variety VVorka, Ranoveft PAi «»,*♦«,,*....«....•»...••••••••»•«•• 42 Kocher, S. R., WrightsTille, fti ^»»», «»,««. «»«»»t»»i««#»»»««««»«»««««»*i»#»» W Kraussman, E, A., New York »,»,»».«,•»»»•.*••«•«•»•«*••»•»•••••*••••••••••• ™ I^rinsky, 1, B, , ,,,,,,,,,.i..*.**--**»*^. *.».«,.*•,».*».*•••***»*•.*•.**.*-.. .*».*^* « I*. ..*.»»«.*... Landau, CTiafles, New York Lane, Unbcri K.. New Ynrk .. Leaman, J. K., Lanca.iter, Pa, Lewis, L. Cigar M.nnufactu»-«ng Co, liiriT^.tt ^ Mvrreb*NmiM Todmso Gsi •••••••••••••••••**»»*«>«»*«*«**«**»*«* Locwenthal & Soni» fc ...... *»4it*a»«4<«*##*4««*«a*«« >*»*#*= fc-» •*p#»**^»»«i E > ■ C # E # Cover 1\^ m C«wr TV 'Hi M m Page Lopez, Manuel 3 Lopez & Co., IL M Lorillard Co., P. 2 Lovera, Jose — Lozano, F., Son & Co. Cover II M Manila Advertising Agency 1 Marquessee, Juliiu 32 Melachrino & Co., M 10 Mendelsohn, Borneman & Ca, New York 33 Merriam Segars, Inc 1 JftiCuftClvOIl A ArftSSC( XXftVAuS ••••••••••«•••••••«••■•••■•■••••••••••■■«••••••• wJ Mi Favorita Cigar Co., Inc — Moehle Litographic Co., The, Brooklyn 36 Morris & C'limpany, Philip ■ 1 N iveuDerger, nemncn, xiavana .................##«:9^*«v*ftw,«*****.. *•.••.*.... «* Nicholas & Co., C S., New York v,«^»,*.,,.... 3 Nissly & Sons, £. L., Flonn, Pa. ........•......••••4i*<«»«a»**«.*...........*. ^ Nissly & Co., John F., Lancaster, Pa .......••••••••••... 33 F J^ftntin, L«cslM^f HttH^ftSftt v^ubft ••••••••»««««»*«««««a9**««4*#«*ft#-ju«*»*«««*****a #v < Ark %X 1 1 1 tord ••■.••••••••. •■•■■••••• •#*,*«4.»sa«^««»a*««A«a**«t^»A«ft*«««* »«•*••• ^^ P.'tri.mM^, I lavaiKi, ( iil'a ...... i.. •••««,•••*<•»*»««•#••••«. ,,.?*•*«* •*,**»Cover I\ Pasbach* Voice Lithographic Csk #««>«»*««««»«*«*«*«*•«••»«•»•«•»•••«*«•»«•>••• ** iHttCTSoTi 15ros. 1 obscco C-O. •••••••••■•••*•••■•••#•«•• «««»•« »«»*jp«#^****«« « ■*«« UP < en das QC Alvarez * • • >•«• ••••«••••••••••••••••••••« a***^**^***** «••««««««««•»« «•• v I criect niiniiuifytng Co* •«-«*«^»*«4«»:««j*««fc**«»a**«4«c4«*««»««a«a*ft*ft«if^»«**«v'*** ^^^ Phrii|tpinc 1 **l>act ti i <». .*..,, *v***<#-*»^..9^» .,##ir.»»***.#*.%»*»*-*».*»««..-r,.**** ■** Pot L^rranaifa .•...,..••••••...■■■••-••••■•••■•■ ••••******■>«* •»»*»«• if*** ■•••••• ^'^ Portuondo Ci^Af Mfg. Co.* Juaa F« ••.•••■••••••••••*****»»«*#***9«*««»***««*«* I m Racine Paper Goods Co., Racing, IVu* .•*••>•««••»•••«■*•••■•■••**•..«......•.. 3a Ranck, Milton H., Lancaster, Pa.* ■•■(•■•••<«s««*«*a**»«^»«a«*«>K»««*«a*.»..... 33 Kegensburg ft Son, £., New Vork •«••••■••■••■*»•«••»*»•«•••«•••-•««■•• (Cover II Rocha, Jose x*, ■■.•.•..••.•.«,.«**9»«^i,«^^»««»««*4#«*.«««4*«t»«iw««^.f^«Lip«. .>...... A. Rtfariguea, Salvau#r ..,...- ••*.t««v«k.*i»#««*«tm«*««^»ft*««.«.««**«*»v4fr*v*..v.^vcf ii Rodriguez, Arguclles & Co. •••((•••••••••■••••••••*#«a«*.a*4*«i«**«*»»««*«»«»« • l\oig & Lar.katiort, Antonio .•.•••.*»#,*.*»»»«■•••....**••.-«•.*.••.•..♦♦...•♦.. •■• Rosenwald it Bros., £., New York ••«••■•*•■•••• K Sattchez y llaya, T»tn|»», Fla, .,.,...,..,.....«.,.....,... ,...^, ..»**.. ,.,,,. = j^nn Mariiit X: Lean ,4t,, ,,.,..»,.,,,,,,,....,......,,...........,.....,. . ? Schlegel, Cjeo., ^ew zorlc ,4s..«ac.B««T*«*««**..»*««««»4.^#. •»..*»«**••*««•:««#««« yS Sellers, Monroa D,, Scllersvi I;, Pfc «»«•»»•»»*»»»»♦«»»*».»«»»#••»»•»»•»••««• w .*^iiei]i Mf.i;. Co., H. H,, Philadelphia ...,..*.,.*.....,....*.......*».»«.»••»•.• 10 Shields- VVcrtheim (^b^ Cleveland, O. »(.•.»*«•*»»♦»*»...•.••.•••»••••»•»»•.•«••• ■"" ^iiiitn, Oarrctt H. ,,,,♦,*.,,,,..*,»•»• s.^. *..■■.. ***,».,*»#*j .**..♦.*****•*». ... ^S^ Steiner, Sons ii Co., Win,, Nav Yarik .•••••«.*»**«•• »«*.»«♦...«»«••••••••♦•• ^ Stern, Maximilian ,,.,,.,,,,,«««««.»»»•»*»«»•»»»»»»»»••»•»•••••••••»••*••••••»•• ^> Straus & Co., K., New York »,♦«»*«»»«««»..••»•••••»••»•••»••••••••••»•*•••••• *j Suarez, M. A., Havana ..,..»•••••■»»»»«»••»«••.♦••.».•»•»••••••••••••••••••*•• ^ T o union AnieneaB Cigar km, ,»»««». .»«»i,»#»««i»#»»»»«. ••«••••••••••••. •**»•»••»»•• • United Cigar Manufacturers' Co. ,«•*....»•.»».«••»•«.••»»••«••..•••*«••*•*•»•• ■■ I nited Map Co. ...,,,,,,..•..••#•♦»#•#*■•#•»•••*.•*.*•»#••*****..•*•#•♦.•.*•■*■• *** I, S. Playing Card I (iniliany ...,...,.. p United States Tobacco Qi.» Al^nan^i Vs. ,.,..»*•»••»«••.•»»...»••■••••.»• J Upraann, H., Havana .•«,.,»«.»»•,»»•»••»•••*»••»•••»•♦•••.•»•»»••■••••••.•••••• • UniverBal Tobacco Macltine Co, .,,.,,.....,..........,......*,•».«»•••«,••••••• ■"• w ^VMni Riv^On CO,t WrB,^ naW YOflt ,■■.<■, (,i,,(.>,*.,.>....ai..(.«.((«>a..^..a w Wcymann-Britton Co. ,.,.,,,,....,..,.,..,.......,...•...........-.... ,.C«v«r IT Y Y^fS IvH^^V O^f mWB^ IhMI^ PiU a*»*a«a«a>aaaw##aB**ac«««^»«#«»**^*«aaaBt • OT % IN lENTIONAL SECOND EXPOSURE /.»■•.■■ »:.7 ■<> FENHAGEH kiSNUFF ••• WE GUARANTEE Copenhagen Snuff T« Be ABSOLUIELT PURE \V/E gu.,a„,.e Copenh.g.„ SnuH i. n,.d. ho™ .h. whole M o W 1 e„„»». wa Kentucky T<'''««°;^ , „ .„d ^,. ;„ Let We ,u.r.n,ee •'-y-^'Il.^ .rtlcT o, pi. on A. toUcco. is pure .nd The Real Independent Factory in Havana "PARTAGAS^^ The World's Standard Cigar OUR OFFER T-HAT every user of Copenhagen SnuS can feel entirely T «fe andlnow thai he i. using a pure tobacco, we ofier to ^ ^v man (mdudini our own employee.) F.ve Thousand Food L»w$. Weynian^L PIPE the world's biggest selling pipe— are back of The Big Four BRIGHTON, to retail at $ .35 and up WINDSOR, to retail at .50 " " STRATFORD, to retail at .75 " " W. D. C. HAND-MADE, to retail at 1.00 " • You offer your customers their choice of 24 dif- ferent shapes in each grade ! All are genuine French Briar Pipes with vulcanite bits. You can carry all of these popular, nationally adVer- Used W. D. C. Pipes in a relatively small hock, and you'll find them quick to turn over, quick to make good profits for i;ou! Write for details— ri^t away ! WM. DEMUTH Cf CO., New York MANILA CIGARS ^s Mild and as Cool as a breeze from the sea — Manila Cigars burn perfectly— They are all hand made, Spanish method — They have body and character — A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every ^ox A Favorite with the BEST Ciiiar Stores Restaurants Hotels and Clubs Manufacturers PEDRO CASTRO & CO., Tampa, Fla. New York Distributers LOUIS G. SMITH £k CO., 52 Beaver Street For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. THE TOBACCO WORLD F. C LOZANO ^ K IjOZANO TRADE MARK Req. I'. S. Fdl Ofilif F. LOZANO, SON fr CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Famous *T. Lozano'' Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York Addreti, 437 Fifth Avenve .//'/' ■) »^Hv" A i J ■^ *■•' ,>i\''".. '«HM. »>^ Charles THE@R] ie al- lowed to go forward as a result of negotiations now pend- ing. All but fifty hog.sheads of 2500 detained at Co])enhagen and valued at about S3.750.ooo, recently was freed without restriction as to its destination. Another six hundred hogs- heads, valued at about $900,000. still are being detained at Rotterdam, while a much larger amount is held at the At- lantic seaboard in this country because of realization that free passage would not be allowed. Beware of This Subscription Swindler A light-haired man. about five feet nine inches tall, wiry in build and with narrow features, described as a "slick talker, one of those you cannot discour- age." is taking occasional subscri])tions for the "To- bacco World" at S;] a }'ear. and olYering as an induce- ment live hundred advertising pocket combs. While ()l)erating in Bhoenixville. Ta.. be used the name (i. Melrose, oSC, Allegheny Avenue, rittsburgh. Pa. Xeedless to say Melrose does not re])resent the "Tobacco AX'orld." the subscription price is not $;J a Near, and we do not give small aluminum ])ocket combs as an inducement to secure subscribers. Should any of our readers come in contact with this man we would like to be notilied at once, lie uses a small blank order memorandum, such as can be i)urchased at any supply store, and fills it out as a receipt. , ■•) ■ < .V.' THE TOBACCO WOELD 13 I George Kraus, of the Havana- American Company, was in town last week. Hi Hammer, of Corral, Wodiska y Ca., called on the trade recently. Victor Lopez has been calling on the trade in the in- terest of the "(iarcia ( Irande" cigar put out by Julius Klor- fein. Charles \\ aters. manager of the Yahn fler to Hmployes on Our Weekly Pay Roll in Winston-Salem, N. C, l^xcept Those W ho Work in the ( )flices : "On the la.st jk'^v day l)efore Christmas, 1!MT, we will upon recommendation of your foreman or the manager of your dej)artment give you, in cash, four (4) per cent, on total amount of all money you received from us for any work you did in 1 !)!(;, if you work regularly and faithfully during the year 1!M7, when we have work for you to do. This ofler may be renewed in P.M7, and so on from year to year, if we find that it encourages you to increase your earnings by good and steady work when we have work for vou to do." Valley Tobacco Company Takes on "Reynaldo" Brand The \'alley To1)acco Company, of I'Vesno, Cal., suc- cessors to J. Blumingdale & Comj)any, have taken on the "Reynaldo" brand for distribution in that territory. Orders taken thus far indicate that they will handle a large monthly shipment. Tobacco Famine in Paris As a result of the new taxes Paris is suffering from a tobacco famine, more than half of the retail shoi)S having been closed in the last few days, finding it impossible to obtain sui)])lies. On New dear's Day the surveyors went among the shops and began the inventory of the stocks of both retailers and wholesalers. The retailers can buy no more su])plies until the inventories of the wholesalers' stocks are completed. Peninsular Chemical Company Appeals Decision— Eight- Hour Tobacco Company Drops Coupons — "Phila- delphia Handmade" Featured by Dan Wolf Co. Cincinnati, Jan. 11, 1917. LAMIN(i the advanced costs of production for the necessity of certain economies, the Eight-Hour Tobacco Company, have notified the local trade that hereafter they will not pack coupons with their "Eight Hour" tobacco. The "El Verso" and "San Eelice" brands are receiving the attention of Charles Krohn & Company, who have been featuring them extensively. That "Philadelphia Handmade" cigar from the Bayuk Brothers factory, has been attractively displayed in the window of the Dan Wolf Cigar Company, at G()7 Walnut Street. This cigar certainly takes with the smokers as its increasing sales testify. Joseph Rittenger, a cigar manufacturer of this city, and well-known in the trade, passed away this week fol- lowing an attack of heart failure. Eollowing the decision in the suit of the Peninsular Chemical Company, against Samuel Levinson, a local cigar dealer, to prevent his use of the name "Penslar" for cigars because it was used by them on a number of articles manu- factured for the drug trade, the Peninsular Chemical Com- pany has appealed the case to the Circuit Court of Appeals, where further argument will be held. In the first suit the Court decided that there was no infringement or unfair trading as the Peninsular Company was not, itself, engaged in the manufacture of cigars. .\t the end of its first year of business the Cuban Cigar Company states that 191(; was a most satisfactory year, and that there is every indication that a larger measure of success will accrue during 1917. W. \\ Orth has been a visitor among the trade with "Chesterfield" cigarettes. He believes .sales this year will make a new record. Charles Baswitz, of Gonzalez i^ .Sanchez Company, has been here with the new price list on the firm's brands. S. B. Home is working the trade with "Royal Nestor" and "Melachrino" cigarettes. "Hassan" cigarettes in the new oval package, are be- ing introduced by W. W. Doyle, city salesman for the American Tobacco Company. The dealers are pleased with the packages and it is taking well with the trade, which is more important. The P. Lorillard Ccjmpany has started a campaign on "Murad" and "llelmar" cigarettes. H. K. Cisle is in charge. Arnold Tietig iS: Son. who make the "La Siesta" cigar, are still working to capacity to catch up with back orders. The brand has been a winner and still bigger business is predicted for 1917. Samuel Besuner. a local stogie majiufacturer, put a new price list into efl'ect January 1. It calls for an increase of $1 a thousand on both sizes. The iM'rst Ohio Internal Revenue District, which in- cludes Cincinnati, showed a total production of cigars for 191(; amounting to ISft.GKJ.Gi;]. This is a handsome in- crease over the 191."'> production. The December produc- tion showed an increase of more than two million cigars over December, 1915. Ttan. Clyde \\'. Kimble and John W. Stroup have purchased the cigar store of John Ankele in Newark, O. The store was opened by the new proprietors on January 2. 16 THE TOBACCO WORLD ^ Jf HSniBite ®m Wnisidl©w Pir©s^niaj ^ THE TOBACCO WORLD S it is always useful to learn the ideas of people who are interested in the matter of window dressing, tor this is one of the things which has to be done by really practical men, it may be advantageous to Muote part of an essay which appeared in a recent issue of • fobacco," London, England. Of course the ideas ven- tilated therein are those of the writer which we reproduce as suggestions which may be helpful to our readers and perhaps suggest something in the way of adaptations suit- able for their own particular surroundings. The writer goes on to say : A few hints on window-dressing will probably be of some use, as it is a question which every tobacconist should make a very careful study of. In this article it is intended to give a few hints by one who takes a great interest in this branch of the business. In the first place the windows-dresser should be an in- dividualist. He should formulate his ideas and stick to them. Choose a time when the weather is bright. One can- not bring out best form under depressing or dismal condi- tions. Don't stick to an entire dummy show-. ^lake use ol any matter which is of local interest. How easy it is in a seaport town on the occasion of a big ship launch to arrange the same in miniature. Purchase from a toy shop the hull of a boat, and by the use of cigarettes, tobacco, etc., make up a representation of the scene at a launch. In a large manufacturing town, where an important football match is taking place, with the aid of, dolls, dummy cigar- ettes, etc., a big attraction can be made out of this. Be an artist! Show people you want to interest them. Don't cram ! Let it be a sample show. Let it be well balanced. Spaces between extension shelves equally distant apart. Adapt the show to the particular requirements of the neigh- borhood. \'ary it often ! Make it your endeavor to be the best in your own town. If you hear of anything out of the common make a note of it. You might make something good of it later. Jt is bound to come in handy. You will forget it if you trust to memory. Next to your main center window, whatever it may be, have a good catch article. You must make customers think this is indispensable to themselves. Don't show "puttied up'' ])i])es with a ticket label, *Our Own Special Line." Don't put a high-class mixture adjoining cheap twist — it (tffends the eye. J>e harmonious. Use others' brains, and specialize out of them.. Use price tickets freely, but with discretion. 'J'ake vour time, to hurrv is fatal. Have the smallfsl article bright and shining. With these ideas for a ground work, start with brightly polished glass, empty window and price tickets carefully assorted, and ready at hand. This is the way one who delights in artistic window dressing starts to work. With the shelves in position, and the extension pieces in place, ]»iit in what you intend for the center, whether it be "Our Special'' mixture, "Our Noted" brand of cigar- ettes, "Our S])eciar' cigar, {;r some class of show as pre- viously mentioned. Now lay out the shelves, starting with case, pipes, ])ouches, companion cigar and cigarette holders, meerschaums and calabashes hanging from clips on the extensions. Let these be light goods. Don't make the front shelves look heavy, or hide what must come Ijehind. Next lay out the extension with small goods, cigar and cigarette holders, vesta boxes, snufifs, cigar cutters and suck like — waistcoat ])()cket goods — alternating with some lines of briars out of case of better quality. Be careful to ticket these with small cards, enumerating their special merits and prices, lictween the extensions and hanging from the main shelves, should be brands of cigarettes in fancy boxes, varied with covered pouches and small boxes of cigars, and here at this stage we must draw attention to the color scheme. Don't have any clashing. It may seem a small mat- ter, but it is very important. No matter how well the W'indow is dressed, unless there is blending of the col- ors the whole exhil:)it is a failure. Here is an instance of where the use of others' brains furthers one's own aim. Take a stroll round to a high-class draper's, and notice there how the colors are blended. In our trade we have all varieties of colors used in packing, so it is an easy mat- ter to choose. Next the shelves. If you have an}- particular agency for briar pipes, patent or otherwise, lay these on the shelves which are horizontally nearest to the prospective customer's eye. Ticket them "Brown's Patent," "Jones's Briars," "W'e are sole agents for these goods," etc. Let the public think you are above the ordinary. Other shelves, if you have them, may be laid out w ith briars in cases, com- panions, tobacco jars, small smokers' cabinets, etc. At the back of these can be exhibited cigar and cigarette cases all carefully brightened up before i)utting in. Behind these again should be built up the cigars which one wishes to show, and we complete the shelves. Now start at the bottom. With regard to this part it is a matter of individual taste, and there is no occa- sion for many remarks. Some prefer to exhibit mounds of tobacco, interspersed with moderately priced briars and cheap pouches; but whatever plan is adopted be care- ful to see it is in touch with the other part. A window dressed on these lines should, with atten- tion to, and occasional furbishing up of the silver, be al- lowed to remain in for about three weeks. A final word. Pay strict attention to the outside blinds, a protection from the sun and strong light. With these few hints anyone with slight energy can turn a commonplace show into a brilliant one, and there- by reaji a good return in the way of extra business from the time and trouble exercised. How to Get Results The best and surest way that has ever been learned to get desired results in any undertaking is to know your work — your business; to know it well — to kn(jw it better than any comjietitor. If you would succeed as a lawyer you must know law better than the average practitioner — \ou must know more law than you can learn from experi- ence ; you must study, practice and develo]) in the work. It is the desire of nearlv all men to make monev, and the desire or ambition is a laudable one. M(jney makes business; money buys the necessaries and the luxuries of life ; it is a good thing to have, and it is a good thing to be able to s])end it ])roperly, for the betterment of one's self and mankind, luiergetic, ambitious and ])rogressive men desire wealth, a desire both commendable and pro])er, l)Ut in the many ways of attaining it too many forget that the surest means is knowledge — knowing how to do the things we attem])t better than average men. Tf men would only spend one-tenth the energy, one-tenth the time and one-tenth the money in acquiring knowledge that they do in a desultory search for wealth, the world would be ha])- l)ier, and men would be richer — richer in dollars and cents, richer in ability, stronger in personality and nobler in character. — John K. Coin, in "Playthings.'' Cincinnati Leaf Tobacco Exchange Committees President W. D. Spalding, of the Cincinnati Leaf To- bacco Lxchange, has announced the appointment of the followmg committees to serve for the year 1917 • Committee on Sales-E. F. Ratterman, chairman; E. W. Louden and ^V. D. Spalding. Committee on Weights and Cooperage— F R Toe \\ater, chan-man ; T. S. Hamilton and F. C. Kirkpatrick ^^!"1"'"5.^ ^'" J"«P^<-^tion-M. L. Kirkpatrick, chair- man ; 1. ]f. Kirk and W. D. Spalding Committee on Arbitration-James Ellis, chairman ; R L. Hennessy, C. McTntyre, L. M. Spalding and Fred Stucy" Committee on Appeals-T. H. Kirk, chairman ; F. S Dohrmann, \V H. \\ hiteman, W. G. \\\alker and A. E Casev Une of the most important committees is that which passes judgment on claims, twelve members of the ex- change being appointed to serve, as follows: First Quar ter-D. C. Collins, chairman; F. R. Toe W^ater audi A Doxvniard. Second Quartef-E. W. Louden, chairman;' V S. Dohrmann and \\ . L. Conclin. Third Quarter-F F Ratterman, chairman; James Ellis and W. G. Walker' rourth Ouarter — T. B Heizer rhiirnnn-r tt C4. i - -' • J**-'^'*^'. cnairman. (,. H. .Stevens and A. 1^.. Casey. Through the efforts of the Leaf Tobacco Exchan-e conditions in the Cincinnati leaf tobacco market have been brought up to a high standard of efficiencv. The inspec- tum ,s maintained on a high plane and evervthing possible IS done to conserve the interest of the shipper of tobacco W arehouse facilities are unexcelled and there is everv rea- son to believe that the portion of the new 1!)1(; hurley crop of tobacco which comes to Cincinnati will be disposed of at the highest prices in many years. 17 Tobacco Sales in Amsterdam \ c'l-y high prices were paid for tobacco at the public sales held in Amsterdam during 1 !)!(;. The quantity of Sumatra .sold in IDJO was '>;V>0I1 {packages ( package^lTJ) pounds), for which the a'veVa.re price paid was LT.S florins ($(l.r-^) per half kilo ( 1.1 pounds'^) compared with •>I;] florin' (Jf^(>.;{7) per half kilo. The quantity of Borneo sold in l!)l(; was S(i;il jnck- ages, at 1.15 fllorin (if;().:,S) per half kilo, compared with'll - !'P^ packages in BMr, at O.-VJ florin ($().'>[) per half kilo The higher prices in l!)Hj are attributed to three causes • Rather small supi^ly. good quality, and large purchases and liberal bidding by (K^rman buvers.— "Commerce Re- ports." ft Opportunity Some call it Chance. Some call it lN>rtune. Some call it Luck. (iood luck— opi)ortunity— is the fruit (.f hard work. Many i)eople look ui)on opportunity as a great sur- prise—a horn of i)Ienty coming along 'unexpectedK and trom an unknown direction. We believe difl"ereiitly ; we have learned ditVerently. I'^very day we present opportunities such as maii'v people would call lucky. But they are opi)ortunities neither bv chance ii(»r mis- chance, 'i'hey travel a known road. They come bv hard work and by no chance. They come by the road wc have travelled straight ahead for fifty years. sj)ed on our jouniev by the loyal C(j-operation of people who wished us well. Merchandise that is the fruit of .sound and honest workmanship, that is rightly priced, is the merchandise that ofll'ers true oi)portunity. — "J-'xchange." James Leslie and Thomas Hale, of Kokomo, Ind recently entered into a business partnership and will open a cigar store in the Ruddell Block, that city, shortly after the first of the year. ^ T> }\^' ^' ^'' ^'^^^ Company, manufacturing the "Fl Froduct and^Wincello" cigars, has incorporated with capital stock of $100,000. Benjamin L. Grabosky is named m the petition for incorporation. Certificate of^ incorporation has been filed at Albanv. IN. 'i ., by the Lnited Cigarette Tube Company, Incor- porated, to manufacture cigarette tubes and cigarette paper Capital stock $10,000. The incorporators are, A. Florin and J. Hornstein. Thomas J. Powers and Joseph W. Meckel, both of Lynn, Mass., have purchased the cigar business at 40-^ Union Street, formerly operated by the Central Cigar Company and will continue the business of manufacturing and retail- mg smokers articles. E. \y Palmer, of Osage, la., has purchased the interest of his partner, Frank Gra,v, in the cigar store and billiard parlor run under the name of Palmer & Grav Mr. Palmer states that business will be conducted along the same lines as during the partnership. W. H. Judy, of Attica, Ind., has disposed of his cigar store and billiard parlor to Arthur S. Baldwin a popular young man in that city. Arthur's nickname is Lucky and his friends j)re(lict that in his new business he will continue to deserve that cognomen. Simon P. Reynolds, a tobacco dealer of Bridgeport Conn., has filed a petition and he made oath he did not have the money to pay the filing fee. His liabilities are listed at ^-^{7.0.'}, all un.secured. Assets consist of stock in trade valued at $12r,. tools valued at $.->0. Ihe Lambert Cigar Company, of Bav Citv, "Sikh., has been incorporated to take over the wholesale and retail cigar business of William J. Lambert. The new companv has an authorized capital of $8000, and the stockholders are W ilham J. Lambert, William C. Yaudry, and J. C Ser- mon. George Riefenach recentlv purcha.sed the factory and retail cigar store of the late A. E. Johns in Madison', la. I he business is an old and established one. ^fr Rie- fenach had been in the employ of Mr. b'hns for the past twenty years. R. H. Williams to Take Charge of Dixie Cigar Store R. Tf. Williams, a resident of Montgomerv. Ala for the past six years, will leave for Dothan February 1, where he will assume charge of the Dixie Cigars Stores Companv at that place. Mr. Williams is well known and popular in ^font- gninery. Lntil recently he was connected with the b:xchan«.c Drug Company, but resigned that position when he onnm- ixed the chain of stores (,f which he is the head. He\as charge of the cigar and newsstand at the Exchange hotel at this time, but when he leaves this business will be in charge of Jack Chambliss. who for several months was behind the cigar counter of the Exchange hotel. I **1 18 THE TOBACCO WORLD THE TOBACCO WORLD Time for Credit Men to Be Alert ''The year iyi6 was a wonderful year and will go down into history as one of the world's eventful years. It may be remembered by future generations as we remem- ber the years of the past that have marked progressiye and unusual'events in world history." Thus wntes J. H. Irego > secretarv-treasurer of the National Association of Credit Men in' an article printed in the New \ork "Journal ot Commerce." He says further: -Chief among the important events ot the year were the economic problems it evolved. These were chietly high prices and high wages and were related to circumstances and causes having their birth very largely in the iitanic struggle abroad. We could not designate conditions as healthful, we could not regard them as otherwise than abnormal and showing the hectic flush. "Entering upon 1917 ^vill And manufacturers under greater pressure to execute orders rather than to obtain them, with the consuming public sufficiently well hxed as a general rule to purchase necessaries and luxuries at in- creased prices, with wholesalers more or less at their wits end to take care of orders and disposed to anticipate despite any imminencv of declines or receding demands, and re- tailers clamoring for merchandise that has been bought in frequent instances beyond the normal requirement. "This all speaks caution for the grantor of commercial credit When prices and wages have increased abnormally there is reason to expect a decrease when normal condi- tions are reached, and it is this decrease that causes the strain and will occasion failures where overextension or overstocking has occurred. "There is no reason, in my judgment, for the credit Lrrantor to be other than reasonably cautious, to go in and ^et out promptlv. to decline an overextension of credit to buvers and to follow the advice that recently came to my attention-to keep good balances in the bank and both feet on the ground. "By all means, the affairs of credit grantors, as well as the receivers of credit, should be kept licpiul, so that when recession comes there will be no strain and the easing off will be attended with a minimum of risk and "The year 1917 will demand careful study and an alertness that ought to be a strong feature of each credit man's technicpie. No one is shrewd enough to forecast wlKit the vear mav bring, but with steady eye and con- centrated gaze we'shall be found upon the bridge were a storm to arise, and we shall be of sufficient mettle to meet competition, which undoubtedly will come, and as a strong test of our abilitv when the hands now dealing death to one another are clasped over the trenches. "11ie relation of our prosperity to our large export balance should not be overlooked by credit grantors, whether or not thev are interested in the export trade ; for if our prosperitv is to continue we must maintain a .rood export balance' annually, and this is where the strong Lht is to occur when the belligerent nations turn their soldiers into industrial workmen and are tightmg hard to repair the enormous waste that the two years and a half have piled up, a sum exceeding almost the liveliest imagination." • Kenosha Cigar Firm Dissolved The firm of Davton T.rothers, Kenosha. HI., manufac- turers of the famous'- LaKalba" cigar, has been dissolved, as the announcement was made that I':dward Dayton had sold his interest in the business to his brother, Fred Dayton and he will give up his entire time in the future to his work for the W. F. McLaughlin Company of Chicago. The company is one of the largest tea and coft'ee houses in the Middle West, and Mr. Dayton will represent it in the big lake shore territory between Chicago and ^lilwaukee. SPEED GOODLOE AND M. GARTMAN IN EL-PROYENZO CIGAR FACTORY {Continind from Page 11) thousands of both the "Max-Will" and "El-Provenzo" cigars. . , Mr C.artman says that both he and Mr. Coodloe have the highest conlidence in the al)ility of each other and that they are going to work together like brothers to attain success. if success is dependent upon experience and ability, it is doubtful if two men more able in their respective branches of cigar manufacturing could have been brought to"-cther Uoth are enthusiastic over their products to a high degree and each is equally sure that their persistent efforts will be crowned with success. The Clerk s Daily Routine Our readers will be interested in the following extract taken from "The World's Work": • , .. v Mr George A. Kendrick writes, under the title A Shop Assistant's Story of His Day," a fairly cheertul account of a shop assistant's life, which he says, is always interesting, sometimes amusing, never dull. His delinea- tion of various types of customers is clever and entertain- '"^' "Customers with a little knowledge of the article they wish to buv are always dangerous. Customers with a good knowledge of the article are always safe— to buy what they want, but nothing more. During the average morning of a shop assistant's life there pass in frcmt o him manv tvpes of humanity, many types of manners and nianv shade's of political as well as religious beliet. luich customer must be dealt with in an entirely different man- ner. The customer whose pet hobby is 'so-and-so must be svmpathized with; e(pially so the customer who thinks the opposite must be sympathized with also. -r.ut the worst of all customers are the ones who think thev know, but don't! This class of customer has always to 'be cross-examined until ycm find out the facts of the case, and if vou are not successful the customer is annoyed. The' average customer seems to have no idea of time except when in a hurrv. and then the assistant is mforined of the fact, as also is his manager or principal. Inmljie comes quickly, first from the customer, then trom the principal— all about nothing. -The next cust..mer is a tvpe of newspaper hunter, one who everv morning carefully scans the newspaper tor advertisement's of new articles. Having found an article, the nearest shop is visited, the cutting from the newspaper produced, and vou have not, after wasting hall-an-hour ni conversation, i)erhai)S ycm are informed gently but firmly that vcm are behind the times. "The suspicicms customer is always a difiicult one to (leal with. This class of customer fancies that every shop is a lion's den or a spider's web. The principal and his assistants act the part of roaring lions and hungry spiders, and alwavs watch for a chance to rob the prospective pur- chaser. This customer alwavs re(|uests that goods be sent (,n approval before purchasing, which always means trouble. The goods must be packed and sent out, entered, checked, and very often C(mie back with nothing kept, or a re(piest for some more goods to be sent. The Progressive Stogie Com])anv. (»i)erated at Tenth and Market Streets, Wlveeling, ^\^ Va.. by Clark Lambert and Oscar Tyrone, has been sold at public auction to II. P. Mott for $100. pnibADEii MIA Ben R. Lichty to Join Otto Eisenlohr & Bros., Incorporated EN R. LICHTY, of Waterloo, la., on February 1st, will become associated with Otto Eisenlohr & Brothers, as assistant to the president. Mr, Lichty has had a wide experience in the cigar line, having been secretary of the Smith, Lichty & Hillman Company, Waterloo, la., for a number of years. He is a man of exceptional ability and enterprise, and doubt- less will prove a valuable addition to the executive force of Otto Eisenlohr & Brothers, Incorporated. Schulte Gets Lease in South Penn Square The Schulte Cigar Stores have acquired a location in South Penn Square, taking over a portion of the ground floor of the Little Hotel Wilmot, which is owned by Ryer- son W. Jennings. As soon as alterations are completed, the Schulte Company will open a branch of their cigar chain there. It is understood that the Schulte Company has sev- eral other locations in Philadelphia under consideration. A Loving Cup for Charles and Harry Bobrow On the occasion of the removal of the firm of Bobrow Brothers, on January 2, to their new factory and office head- quarters at Fifth and St. James Streets, the employes of the firm endeavored to show in some measure their appreciation of the kindly treatment accorded them by Charles and Harry Bobrow. The token took the form of a loving cup. H. B. Grauley Off on "Western Trip H. B. Grauley, the cigar manufacturer at Sixth and Chestnut Streets, left last week on a trip through the Middle West in the interest of his "Golden Rule" and "Orange Blosson" five-cent brands and "Belle of Cairo'' ten- cent cigar. The factory has entered 1917 in an oversold condition, while 1916 was one of the biggest years that it has ever had. In Justice to J. B. Annis "The Tobacco World" printed in the January 1st issue a denial of a statement to the effect that J. B. Annis had become connected with the Emze Cigar Company. In justice to Mr. Annis it should have been made clear that the original statement did not come from him, but that it appeared in a contemporary journal of the trade. It was this statement that the Emze Cigar Company asked to have denied. Mr. Annis states that he does not intend to be- come connected with that company. D. Harry Moulsdale, accompanied by Francisco Torres, who is active head of Sanchez & Haya, is expected in Philadelphia this week. From here they will go to New York, and probably a little later to Havana. I M IPlbnllsQdl®IlpMffl M®ft®s m Duncan & Moorhead report that the first two weeks of January this year, far exceed the business for the same period in 1916. Yahn & McDonnell report splendid results on the ef- forts which they have expended in behalf of the "La Sultana" five-cent cigar. Dan Ostrow, Seventh and Chestnut Streets, is showing "La Zuma" smokers in his window this week. The brand is a Key West product. Jesse Batt, vice-president of Simon Batt & Company, was a recent visitor in the interest of the "La Verdad" and "S. Palo y Ca." brands. The many friends of Sig. C. Mayer, will l)c glad to learn that he is convalescing after his recent operation, and that he expects to be about shortly. Donald Flanigan, who succeeded his brother, Frank, as manager of the cigar department of the Hotel Adelphia, has resigned from that position. He has made no plans as yet. Jay Y. Krout, Philadelphia representative of Heywood, .Strasser & Voight, the well-known label house, was among the guests at the recent banquet tendered by the firm to its representatives. William J. Noonan has severed his connection with the Independent Cigar Stores Company, and will hereafter represent the Cameron Tobacco Company on their "Eutopia" and "Jefferson" smoking mixtures. Warner Searle and T. W. Hall, of the Portuondo sales staff, have left for their respective territories. Mr. Hall will call on the trade in the South and Southwest ending his trip on the Pacific Coast. Mr. Searle will cover New York and Pennsylvania. J. V. Flanigan, of Por Larranaga, was in Philadelphia last week. Business thus far, says Mr. Flanigan, is of a most satisfactory kind. The factory enjoyed an excellent year of business in 1916. Mr. Flanigan expects to go to Havana the latter part of the month. 22 THE TOBACCX) WORLD TOBACCO OF WESTERN GREECE ft i m 1 Prices Up One Hundred Per Cent. Since September 1916^ Crop Estimated at Five Million Pounds 1 11 ERE are three distinct kinds of tobacco grown in the Patras district in Western Greece, known locally as Tsembelia, Aromatic, and Basma. The Tsembelia is the ordinary kind, a strong variety, having a leaf nine to ten inches long, and of lijE^ht-yellow color in the good grades. The Aromatic is mild and very fnigrant. It bears a leaf live to six inches long, light of wei^i^ht and bright yellow. The Basma is a tobacco grown from seed brought from Cavalla, and is a new venture in the district. The growers are confident that they will be able in the future to rival the famous Cavalla product so popular with American buyers. The chief tobacco-growing region of the district, so far as the American market is concerned, is that lying around the town of Agrinion and its adjacent lakes on mainland (ireece just north of the Bay of Patras The tobacco region round about the old city of Argos, though it furnishes a large supply for the domestic market and for certain foreign markets in times of peace, does not produce a sufficient good (|ualitv to attract American buyers. The Agrinion crop for 101 (j, which has now all been harvested and put in the dry- ing barns, shows a falling off in quantity of some fifteen j>er cent, as conii)ared with the normal crop of that region, though the c|uality is reported to be good. The total crop, all grades, is estimated at 5,000,000 pounds. This is about equally divided between the Patofyllo and Tsembelia grades on the one hand and the Myrodato and Cavalla-seed grades on the other. The short crop is attributed to the exceedingly hot. dry weather that prevailed in May and June. Price per 100 pounds. Feb. 14, Nov. 14,1916. Grades. 1914. Patofvloo $13.50— $27.50 Tsembelia 1 $24.28 52.00— 52.50 Tsembelia If 17.44 38.00— 38.20 Tsembelia 111 10.60 22.80— 23.00 Aromatic (Mvrodato) 1 40.01 68.00—68.50 Aromatic (Mvrodato) IT 33.17 53.50—54.00 Aromatic (M'vrodato) III 15.05 40.80—41.00 ( avalla seed ( Basma) 48.22 51.50— 76.50 'IMie tobacco of this region usually commands a less at- tractive price than the well-known qualities grown around Cavalla — so much so, in fact, that in the past American buvers have not shown a disposition to invest heavily in the Agrinion article. However, with the closing of the part of Cavalla to outside markets on account of hostilities in that region, and the consequent cutting off of tobacco sup- ]>lies fi..ni there, ])rices have risen sharply in the Agrinion region. Buyers state that prices have risen one hundred per cent, since .September 1 , 1916. The following tabulation, showing the prices ])er one hundred pounds of the different grades, f. o. b. Patras, on February 14. 1914. and November J^ 1916. will indicate generally the advance in prices. To these prices must be added ocean freight. The grade Patofyllo comprises in general the seconds or lugs of the Tsemltelia and Aromatic grades; hence the wide range in price, as the quality varies greatly. No small i)art of the cost of the higher grades is charg- able to manipulation of the leaves. Dealers estimate the cost of manipulation al)out as follows per one hundred pounds: Tsembelia, $0.35 to $1 ; Aromatic, if bunches are tied at ends, $3.50 to $5 ; Aromatic, if bunches arc tied in middle, $5 to $10; Cavalla seed, $7 to $25, according to fineness of (juality. For the highest grades only the best and smallest leaves are used. These are sorted carefully as to size, and placed with great exactness one upon the other in the bunching process. The higher gfades are handled re- peatedly in order to secure the desired color. The crop of 1916 will not be ready for exportation be- fore May or June, 1917. The pricestgfiven above are for the crop of 1915, which is now moving on the market. Prices are also quoted for May-June deliV;ery, but there is little disr position on the part of buyers to place advance orders at present. American firms have recently become interested in Agrinion tobacco, and considerable purchases have al- ready been made for their account. [Further data on the Greek tobacco industry appeared in a monograph, "Tobacco Trade of the World," issued by the Bureau of Foreign and Domestic Commerce as Special Consular Reports No. 68 (copies of which may be obtained from the branch offices of the Bureau or from the Superin- tendent of Documents, Government Printing Office, Wash- ington, D. C. ; price, 5 cents) ; also in Commerce Reports for September 27, 1915.] Big Sale of 1909 Leaf Lancaster, Pa. A record sale of 1909 Lancaster County tobacco was made last week, when Frank C. Lusser, of Lancaster, sold his packing of 900 cases to Western parties for seventeen cents a pound. The sale realized approximately $53,550. Such is the demand for this tobacco now that holders of what is left, only a few thousand cases in the local market, are asking twenty-one cents a pound for it. Holders of the 1915 tobacco can get almost any price they ask for it, such is the demand for old goods. The factories are now busy replenishing the depleted stocks of the retailers, who had a big holiday run. But m order to manufacture, the factories must have tobacco, and the concerns without a reserve stock are hard pushed for old goods. This accounts for the high prices of tobacco. Manufacturers say this means an advance in the wholesale price of cigars early in the new year, and the six-cent cigar appears booked to succeed the nickel smoke. Either this or smaller cigars, and some factories have already begun cutting down the size. With the 1916 tobacco many months away from the market, the prediction is made that it will begin selling at a figure much above twenty cents a pound, as by next fall old tobacco will be as scarce as it is now, because the 1916 crop everywhere was so short. No Pool in Lancaster County for the New Crop Lancaster, Pa. Persons who were expected to lend material aid to another project designed to have Lancaster County tobacco growers pool their interests in 1917 declare there is "noth- ing doing." The small pool formed in 1913 proved a failure, and all that could be done to escape total wrecking was to develop into an association that conducts a regular leaf deal- ing business, the association packing and selling like ordinary packing firms. Not much money has been made of this venture, but it prevented the total loss of what the in- terested parties put into the pool. Those importuned to go into another pool, for which it is proposed to raise upward of $3,000,000 as a working capital, say there is no more chance of raising even a fraction of that amount than there is of raising the entire sum. John B. Gille, a cigar manufacturer at Kingston, N. Y., has filed a petition in bankruptcy with liabilities of $3031 and assets of $439. THE TOBACCO WOBLD m Manila Cigar Imports Increase More Than Forty Millions The Kind of Brands That Are Profitable The following statement shows by months the number The average dealer's showcase carries too many of cigars and cigarettes exported from Manila to the United brands. Many of these brands do not sell, but they are States during the first eleven months of 1915 and 1916. occupying space because some good persistent salesman The increase in cigars for the first eleven months is 40,- has forced them on the retailer through perhaps a low 788.568. The statement follows: price, a promise of a large advertising campaign, a cigar Cigars cutter, a window display, or by good straight salesman- Month 1915 1916, ship. January 4,219,398 4,506,224 As the days and the months roll by, Mr. Retailer finds February 9,120,487 9,857,689 that the brand does not sell or sells very slowly. This March 7,094,886 5,619,246 stocking of the retailer goes on daily, and his collection April 3,800,928 7,369,630 of "dead ones" multiplies in proportion to his ability to May 3,698,659 7,581,073 discern between the brands which offer the largest possible J""e 3,454,529 7,958,154 value for his customer's nickel or ten cents, which year j^^b' 5,702,!)93 12,485,366 after year are advertised and consistently promoted, from August 5,330,424 10,181,510 those which are sold on the low price basis and which are September 6,257,460 13,051,677 not consistently supported year after year through adver- October 4,300,785 11,025,337 tising and general sales promotion. Every day the "Fly November 8,176,789 12,310,000 by Night" brand comes into the market. It blazons its way through the city on the strength of some special concession Total 61,157,338 101,945,906 in price or otherwise, flashes the advertising campaign with the "big noise," only to fade away and be forgotten by the Increase 40,788,568 smokers in a few days or weeks. The dealers are the only Cigarettes ones to remember it and they wonder how they will dispose Month 1915 1916 of this brand which promised so much but produced so January 120,000 255,000 little for them. February 605,250 987,750 Every man on the firing line can remember the kind of March 615,200 340,000 a brand to which we refer, and while the dealers are becom- April 361,650 716,250 ing less susceptible to these methods, the dealers' show- May 466,800 500,250 cases indicate that the trade has yet a long way to travel in June 502,500 50,000 the elimination of these brands that do not sell — brands July 329,500 925,000 that offer no future for the retailer, because they do not August 985,500 330,250 have the support of manufacturing and marketing resources, September 545,000 435,000 sufficient to guarantee that they will become consistent October 280,000 615,000 sellers in the various markets where they are distributed. November 365,800 548,500 The question for Mr. Retailer to ask himself then, is •■ not how little do I have to pay for the cigars — do I get Total 5,177,200 5,703,000 a cigar cutter with my first order — or do I get an attractive window display with the first order — but rather he should Increase 525,800 convince himself that the cigars are made by a manufacturer who is ready to keep up the quality of the merchandise Decatur Man Invents Unique Cigar Box Lid Holder under any and all conditions, and that these cigars will be ^4. 1 Ti 4. u 1- • T^ * .^ in A 4.^^ ^io consistently advertised and promoted. — From "The Burn- Stanley Peters who lives m Decatur, 111., and travels . ^ • ,, ^ r • 1 • ^1 I 4. • 1 • u 1,1 mg Ouestion. tor a cigar company has invented an electrical cigar box lid *=» ^ holder and electrical sign all in one. It is arranged so that _ , _ _ Z~., . ., , r . * 4. 1 • 4.1 4.U 4.U ^4.4-^^u Robert E. Lane Sails for Havana the box of cigars sits on a stand in the case with the attach- ments on the box and when the door of the case is opened it Robert E. Lane, American representative of the Par- throws a light on the lid of the box, showing the brand of tagas factory, left New York last Saturday, the 13th, for his cigars in the box. The box is easily removed from the case annual visit to the factory in Havana. and off of the stand to allow the customer to take the cigar The past year shows the best record in Mr. Lane's from the box himself. ^ong connection with Partagas, and he is going to Cuba Mr. Peters' idea is to use this on the special brand of with his plans outlined to put 1917 over the mark just set. cigars which he sells or on any one special brand of cigars He expects'to get back in New York about February 1. which the merchant wants to push. Newark Factory Acquired for "Havana Ribbon" Brand M. Bustillo & Company Open Factory in Jacksonville gayuk Brothers, manufacturers of "Havana Ribbon" M. Bustillo & Company, of Tampa, Fla., have opened and "Philadelphia Handmade" cigars, have added to a cigar factory in Jacksonville employing thirty hands. their chain of factories by leasing the three-story building The factory in Tampa will be maintained, at 57 Broome Street, Newark, N. J. As soon as alterations G. B. Hoover, a member of the firm stated that while are complete the factory will be started on the production the climatic conditions at Jacksonville, were not as favor- of "Havana Ribbon" cigars. About two hundred hands will able to the manufacture of cigars as those at Tampa, the be employed. large wholesale territory adjacent to the former city will P.ayuk Brothers, together with Harvey L. Hirst, have have a beneficial effect on the factory's sales. incorporated in New Jersey, the Mapa Cuba Cigar Com- pany, with capital stock of $200,000. They have pur- Wiedmann-St. Louis Cigar Box Company Expands chased the property at Beatty and Adeline .Streets, Trenton. The Wiedmann-St. Louis Cigar Box Company with N. J., and as soon as the property is remodelled manufac- factories in Kansas Citv, Mo., and St. Louis, Mo., re- turing will begin. It is not believed that work can start cently acquired the (ialena Cigar Box Company, of Galena, before March 1, The leading brand will be a ten-cent cigar 111. This is one of the largest concerns in Galena, called "Mapacuba." u THE TOBACCO WORLD m Deaths in the Trade 31 Alexander Edward Faber LI'IXANDER EDWARD FABER, president of G. W . Faber, Incorporated, importers of cigars, died on Saturday, January G, at his home in Plainfield, N. J. Mr. Faber had been ailing for some time, but his death was caused by pneumonia. The deceased was eighty-six years old and continued his trips back and forth ])etween his home and his business almost up to his last ilhiess. Air. I^'abcr had been in the cigar importing business practically all his life. He was born in Hamburg, Germany, and came to this country when six years old. His brother, G. W. P'aber, founded the house that bears his name and it was in his employ that A. E. Faber earned his experience in the cigar business. Following the death of G. W. Faber, the firm was incorporated and A. E. Faber became its head. The company has grown through the years. Its foundation and character are well established and its reputa- tion an enviable one. The funeral took place on Monday and was attended by a committee from the office. The deceased is survived by two sons and one daughter. William W. Wallis Wifliam W". Wallis, for many years a well-known cigar manufacturer of New Orleans, was suddenly stricken with heart failure on the evening of January 3, and died while his wife was telephoning in another room. Mr. Wallis was born in Pickens County, Ala. He was a great-great-grandson of James McKnitt Alexander, one of the signers uf the Declaration of Mecklenburg and sec- retary of the Council of Mecklenburg. In 18;)'^ Mr. Wallis came to New Orleans, and opened a large cigar factory. Later ill health caused him to abandon this business. For the past few years he has conducted a wholesale and retail store at 814 Common Street. The deceavSed was sixty years old. He is survived by a widow. Simon Winkel Simon Winkel, retired cigar manufacturer, died sud- denly on January 4, at his home, No. 758 Kelly Street, the llronx, in his ninety-first year. He leaves four sons, three daughters, thirty-five grandchildren and eighteen great- grandchildren. Mr. Winkel. who owns several cigar manu- factories in New York, retired from business in 181)G. Mr. Winkel was one of the organizers of the Netherland Israelites' Sick Fund. Andrew Bell Andrew Hell, for fifty years in the cigar manufacturing business in llrooklyn. died recently at his home, 422 Macon Street in that city. Mr. Bell was a native of Portsmouth, X. 11., and a descendant of an old New England family. At one time he was active in politics in P>rooklyn as a mem- l)er of the Republican County Committee. He was a thirty- second degree Mason. The deceased was in his seventy- seventh year. Christopher Terkelson Christopher Terkelson, projirietor of a cigar store at 1 1 Kansas Avenue, Kansas City, Mo., died recently while sitting in a chair. He had had the cigar store for twenty years. The deceased was a native of Denmark. So far as his friends know he had no living relatives. He was sixty- eight years old and unmarried. George W. Nichols George W. Nichols, head of the cigar manufacturing firm of George W. Nichols & Company, died on the 10th, at his home in Lakewood, N. J. Mr. Nichols was eighty- six years old. He was the founder of the firm. One of the leading brands of this company is the "Solace," made in Key West. THE TOBACCO WORLD Morris Wachter Morris Wachter, a cigar manufacturer, at 720 Knicker- bocker Avenue, Brooklyn,^ died on the 11th, at his home as a result of a stroke of apoplexy. He was fifty-eight years old. He was a member of the Brooklyn Lodge of Elks, and of Gramercy Council, Royal Arcanum. He was president of the P. F. Lynch Democratic Club. J. F. Poggenburg J. Ferdinand Poggenberg, former amateur champion at 18.2 balkline billiards, who died the last day of 11) IG in New York, was a cigar manufacturer by trade. For many years he has been considered one of the best non-profes- sional billiard players in the game. George H. Stratton George H. Stratton, for more than forty years as- sociated with the tobacco firm of McAlpin & Company, New York, died at his home in Ridgewood, N. J. He was born in New York seventy-seven years ago. He retired from the tobacco business in 1900. The deceased is survived by a wife, one son and one daughter. Herman Dietz Herman Dietz, widely known business man, clubman and yachtsman, familiarly known as "The Skipper," died Sunday morning, at his home G4GJ/S Ineld Avenue, Detroit, Mich. He had been ill ten years. Mr. Dietz was born in Saxony in 1852, coming to De- troit when fifteen years old. He went into the cigar busi- ness. He was an enthusiastic "skat" player and held the championship of the Harmonie Society, of which he was a member forty-three years. His widow and two daughters, Ada and Amy Dietz, survive him. Bradley J. Fisher After an illness of nearly a year, Bradley J. Fisher died at the home of his brother, J. Albert Fisher, in Hanover, Pa., from ulcers of the abdomen, following an attack of typhoid last February. He was born fifty years ago in Denton and was the son of Thomas W. and Anna W. Fisher, formerly of Baltimore. For fifteen years, Mr. Fisher was division manager of the American Tobacco Company, at York, Pa., and later became a dealer in antiques. He was known as an authority on old china and furniture. Surviving him are a sister, Amelia Fisher, and two brothers, J. Albert and J. Gordon Fisher, both wholesale to- bacco dealers in Hanover. Alexander E. Templeman Alexander Edwin Templeman, sixty-seven years old, 2406 Madison Avenue, Baltimore, Md., died recently after a long illness from apoplexy. Born in Fauquier County, Virginia, Mr. Templeman early came to Baltimore and en- gaged in the wholesale tobacco business, being a member of the firm of Templeman T.rothers. Surviving are his wife, Mrs. C. Ida Templeman ; four daughters, the Misses Minnie M., Harriett and Ruth Tem- pleman and Mrs. W. E. Price; two sons, E. Bruce Temple- man and F. Leroy Templeman. Prosperous Year for British-American Tobacco Company Hugo Cunlifife-Owen, vice-president of British- Amer- ican Tobacco Company in this country, says: "This has been our big year. For twelve months ended September 30 net profits, after all charges and income tax, were $13,666,- 805, against $9,250,295 in previous year. An increase of close to $5,000,000, during the w^ar period is a remarkable demonstration of possibilities of our company. • *'A few days ago we declared a final dividend of five per cent, free of British income tax, upon ordinary shares. This made, with interim dividends, thirty per cent, for year ended September 30 against twenty-two and a half per cent, for year ended September 30, 1915. "Directors also took action on a further cash distribu- tion of six per cent, in an interim dividend for 1916 and 1917. This compares with a dividend of five per cent, a year ago. "Stockholders will also receive a bonus distribution of one ordinary Canadian share of $5 par for every four ordi- nary shares of British-American Tobacco Company. Stock of Imperial Tobacco Company is quoted $4 to $5 a share, so that this distribution alone is equal to twenty per cent, to twenty-five per cent, on stock of British-American concern, Including stock and cash, our distributions for the year just closed have amounted to at least fifty per cent., com- pared with twenty-two and a half per cent for 1915. "Everything is running smoothly. During the year we opened a large new cigarette factory in the United States. Our cigarette production here is now double a year ago. "Other countries in which we are interested include China, India, Australia, South Africa, Egypt, Brazil, Argen- tina, England. Trinidad, Jamaica, New Foundland, Panama, Finland, Norway and Denmark. "Our big business is cigarette business, although our l>lug cut sales are large. We do some cigar business in Jamaica and Australia. "Our pay-roll now probably includes ."iO.OOO employes. When the war started it was probably about 25,(>0(). We have about 9000 in England, and of these about 8000 are women. Two years ago we saw the danger of conscription and ar- ranged to replace the men with women. The women in many instances do the work fully as well as men. "When the war started we laid aside $7,500,000 for I)aying losses incurred through the war. .So far we have not had to touch it. Our plant is shut down in Belgium, but out investment there is comparatively small. "After paying final dividend of five per cent, and writ- nig off $185,425 as book value of shares to be distributed as bonus, carry-forward will be increased by $2,975,030 to 5^8,715,815, less amount not yet ascertained required to pay excess profit duties. Add the special reservation of $7,- 500,000. and we have a surplus equal to over fifty per cent, of outstanding ordinary share capital. "Imperial Tobacco Com])any of Canada has always been a subsidiary of British-.Xmerican. Even with a dis- tribution of the 1.563.580 shares of Imperial to British- American stockholders, we still retain control of the Canadian company. ".About the time the war was starting. I i)redicted great prosperity for the United States, when every one here ap- parently had nothing but the darkest forebodings. It looks as if results in the last twenty-six to twenty-seven months have more than confirmed my j)redictions." New Cigar Factory for Bridgeport I'ugene S. Marsh, Paul S. Chapman and Mary S. <^larke, are the incorporators of the Marsh vS: Rankin Com- pany, of Bridgeport, Conn., who will manufacture cigars. The capital stock of the company will be $50,000 divided into 500 shares of $100 each. Thev will commerce business with $10,000. 25 ^ TaiMipai ^ Cigar Manufacturers Invited to Join Board of Trade- Edward Wodiska Back from Havana Holiday Trip— Gasparilla Carnival to Begin February 2 ,^, Januarv 9, 1!)17. I D WARD WODISKA has returned to Tampa after a holiday spent in Havana. He is still uncommuni- cative as regards his future movements. We know that whatever he tackles he will make a success of It. And we're just curious enough to wonder what it will be. We know Mr. Wodiska is too much of a "live wire" to sit down and twiddle his thumbs. Jose Lozano, of F. Lozano Son & Company, is ex- pected to return from New York this week. No announce- ment has been made yet as regards the re-organization of the management. The cigar manufacturers of the city are regarding with favor an invitation from the Tampa Board of Trade to join that organization. About twenty-five members have signi- fied their willingness. The cigar manufacturers realize that they can serve their best interests through co-opera- tion and unity of action. Joining the Board of Trade is felt to be a step in the proper direction. The Gasparilla carnival is under way and plans have been perfected for the big event to begin February 2. and continue in conjunction with the South Florida Fair until February 10. The carnival brings thousands of tourists to the city each year and it is the determination of those who have charge of the aflPair this year to make the Gasparilla unsurpassed by any previous ones. Francisco Torres & Companv. ex])ect to get into their new factory by the twentieth, if all goes well. Orders for the "Americus" brand are showing a steady increase and reports state that a hearty reception is being accorded the cigar by discriminating smokers. Among those recently returned from Havana arc: Jerry Windmuller and Ben Lesser, of Salvador Sanchez y Ca. The demand for the *'Dulce" brand is most i)leasing aside from the fact that the organization is on the jump continually to get their shij)ments out fast enough. Revenue figures indicate that in ]!U() Tampa manu- factured 3i;J,321,452 cigars. This means more than a mil- lion cigars a day. This is an increase of more than forty million^ over last year and it would have been more than fifty millions if the strikes had not disrupted the manu- facturers. Most of the manufacturers are optimistic enough to believe that Tampa this year will have the biggest out- put in her history. The San Martin y Leon Company is entertaining a party of jobbers from the Middle West. Jorge Leon has just returned from Mobile, and will accompany the tourists to Havana, where they will visit the famous i)lantations of the company. The jobbers in the party sell San Martin ^^' Leon cigars, and when they return they expect to be fully familiar with all the brands from the plantations where the leaf is grown to the finished product. B. J. Mays, recently sold his jobbing business to J. P. Hardee. His plans have not been announced for the future. T. H. Thornton, who covers Southern territory for Sanchez y Maya is paying a visit to the factory this week. The firm is planning for a big year. Perfecto. Fire recently damaged the building and stock of J. E. Dastdo, a cigar manufacturer of Rochester. \. Y., to the extent of about $200. THE TOBACCO WORLD Penn Tobacco Company to Share Profits Wilkes-Barre, Pa. As a New Year's gift to its employes the Penn To- bacco Company announces that beginning January 2, 1917, a profit-sharing plan will become operative for the benefit of all employes with the company for a period of six months and longer. The Penn Tobacco Company had a remarkably successful year during 1916, and in recognition of the co- operation of its employes in all departments the profit- sharing plan was outlined at the company's third annual banquet Friday night. The plan will put the employes on the same basis in relation to the company as the stock- holders. The plan provides that the profits to the employes shall be paid quarterly, the same as the rate of the cash dividend upon the common capital stock of the company to be calculated upon the wages paid the employe for that quarter; that is to say that if a cash dividend of one per cent, upon the common stock be declared and paid then a benefit equal to one per cent, upon the wages paid the em- ploye for that quarter will be paid to the employe eligible to the profit. The payments are to be made on the fifteenth day of February, May, August and November. If no dividend is declared upon the common stock, the payment to the employes will be cancelled, and the company reserves all rights to modify the plan or abandon it upon thirty days' notice to the employes. In announcing this forward moving step the company stated that the idea upon which the plan is based is that labor is proportionately as much an investment as money invested in the stock and that the best interests of stock- holders and employes will be conserved by the co-opera- tion of the one with the other. New Cigar Box Firm Employing twenty-five hands, the Buckley-Ginter Box Company, manufacturers of cigar boxes, has been organ- ized and has leased the three-story building at Yale Avenue and West Broad Street, Columbus, O., John A. Kelley of the Chamber of Commerce recently announced. Mr. Ginter formerly manufactured cigar boxes in Columbus. Mr. Buckley has been in the drug business at Findley, and is a former president of the Chamber of Commerce there. Certificate of incorporation has been filed in Memphis, Tenn.. by the Dixie Cigar Stores Company, of Montgomery, Ala. The authorized capital is $->000, and paid-in capital is $1000. The incorporators are, R. H. Williams, W. S. Wil- liams, and M. M. Williams. m n CABLE AOOPESS P M ii_T O GO ABC- 5'- EDITION BENSINGER AND PRIVATE COOC IVk^v VoitK, U.S.A. Tobacco World Pub. Co., ^®°' ^^- ^^^^' 236 Chestnut St., Philadelphia, Pa. Gentlemen: Ko^o»-^ ^^fu^^^^"^ ^^^ ^^^ ^° please omit our ad. for the next few weeks because of the fact that through the previous ads. that you have inslrtld for us, we sold out our entire holdings of Philippine tobacco! '"^^"^^^^ between thST^fh^n^^T''"^''^ T^i®^' ^^^^ *^ °^" ^^P««^ another shipment DOLween tJie 15th of Jan., and the 10th of Feb We win tv.on v.o,ro ♦^ ^T^ our 4 grades of fancy stripped, boolced, Ind^tJ; baVelti PhlliSine'f iUers". Thanking you in advance for the courtesy extended to us, we beg ^° ^°"^^° Very truly yours. LS—2 PHILIPPINE TOBACCO CO. 0 Per 3)lS](^ Oil D THE TOBACCO WORLD 27 airik©!! From Our Exclusive Bureau Perseverancia No. 8 Havana, Cuba. Havana, January S, 191T. S dunng the second half of December, the pendin transactions from the first two weeks had been examnied and accepted. The sales during the last tortmght showed up well, and the stocks lor sale in our market were reduced, notwithstanding that the re- ceipts from the country were swelled up by adding, as far as Remed.os ,s concerned through the stocks which had been stored across our bay (Regla), and which had not l)een previously reported. In i'artido there has been an addition to he receipts by electric conveyances, and which neither li.id been taken into account. As quite a number of leaf buvers have arrived and niore are expected to come forward, during the course of Ins month, the outlook for a further liveiv market seems to be assured. The sales in December did not show anv urther advance ,n prices, as evidentlv some holders mus't have been anxious to exchange a new dollar for an old one Or according to the figures obtained the packers and leal dealers ot Remedios could not p<,ssiblv have made anv money, taking into account the high prices paid to the vcgueros, and the poor yield in first and second capaduras. llie outlook tor the coming crop is disheartening for the vegueros. owing to the prolonged dn,ught in all tobacco 8:rowing districts, as only the minoritv of the farmers WZT'J" rr^""",' ""^ irrigation in the Vuelta Abajo. and in the Santa Clara Province, to remedy the evil of the drought. ^\e exclude Partido. as irrigation is more plentiful in thi. n;^um. If ,ve should not get a t<,lerablv large crop in the } ueita Abajo. ,t will seriously interfere with the manu- facturing mdustry of our cigar factories imt alone, but will also handicap the clear Havana cigar industrv in the Tnited •Mates this year. Unless we should have at least nne coi)ious rainfall, during the coming week, prices for the t'^w remaining stocks on hand must s<,ar considerablv ^ hat IS our misfortune is a blessing fnr the cane sugar planters, as they are in clover bv being able to supplv the Migar mills with plenty nf cane, without anv interruption through rains, although it niav affect the new growth of the y'>"ng ])lants for next year. ' Sales during the fortnight totaled l.-».'3-20 bales, and uiich divided represented : \uelta Abaj.) and Semi \-uelta. "'01 : I artido. 8.3.3. and Remedios, SO.^n bales. r.iiyers were: Americans. 9328: Canadians, l.-.OO, and "iir local manufacturers of cigars and cigarettes ^:^9•! bales. Exports of leaf tobacco from the i)ort of Havana, for the two weeks ending with the .list of December. P)H;. totaled lO.S.'il bales, and which were consigned t.) the fol- o^\Mng countries: To all ports of the United States, ^fins ■ to Canada. COS; to Norwav, 40; to the Canarv Islands. ?0 • to the Argentine Republic, 272, and to Chile 1>. bales. Receipts of Leaf Tobacco from the Country lor 9 days ending with Dec. 31, 1916. Since Jan. 1, 1916 1,277 bales 101 '' 3,600 " ^ j^ Veulta Abajo Semi \'uelta Partido Remedios Oriente 7,310 160,721 bales 20,842 26,582 146,085 6,869 (( It << ft Total 12,288 " Total 361,099 Buyers of Leaf Tobacco That Come and Go s IcMium, II. Handler, of Garcia Grande fame- Hnrrv Kavul de Monte; Simon Rnppin. of S. R„ppi„ i,,';" ^::MVpV'"n''7 "' J°^^ '''"'"''^^■- -d Kichard .^Kiui, Ot j>, Kosenblueth. l>om Tampa; Jose I.overa and Jose Casio, of Jose l-overa Company ; and Jose de Armas, of Jose de Xrmas Irom Key W est : A. Artolozaga, superintendent of the cigar factory of G. W. Xichols & Company & Conr"nv '"''''^'' '' '''''"'"'*^° ^°'='"°' °f Francisco Bolano From Afontreal: Domingo Granda and Antonio Suarez. of Jo.se Granda, Limited. "^"tonio From Toronto, Ont. : \^ictor Fernandez, of Victor rernandez. Returned : Celestino Corral, of Corral. Wodiska & Com- pany ; Walter Sutter, of Walter Sutter & Companv; Pepin k<-I>artiires-To Xew York: Joseph and Harrv Meii- jhlsuhn. bernhard Lichtenstein. Tulius Klorfein. H ' Hand- hr. Harry Xichols. llruno Diaz. Jr.. and David del Monte I o Key West: A. Artlozaga. To Denver. Col. : Ramon Sol is. To Dayton. O. : Joseph Weinreich. To Hamilton, Ont.: A. F. Presnail and ]\r. T. Irwing. Cigars \\'hile business has quieted down somewhat, neverthe- less our big factories continue to work nearly as well as dunng the holiday rush, as they have enough unfilled orders on hand tor the States. Great P.ritain, South America, and niso for the minor countries. On the other hand, the small lactones are making a scant living, as orders for them are tar and tew between just now. That prices for our Havana cigars must be raised, owing to the higher cost of the raw I 28 THE TOBACCO WORLD material, seems to be a foregone conclusion, and we under- stand that several factories have already made a be^rinninir for some countries. Romeo y julieta is working as strong as heretofore, bemg constantly favored by incoming orders. J'artagas neither notes' an v falling of in the receipt of orders from all parts of the world. il. Upmann is working normally in most directions. Punch continues its steady march right along- \u-ust Kuttnauer is still here. t* ^ ^ «- Sol has regular orders, which keep the factory fairly busy. -^ I'or r.arranaga is phenonienallv busv still, although ow- ing to the high cost of the leaf, very little profit can be made, unless the importers of cigars agree to a substantial raise m the selling prices, ])articularlv for the cheaper sizes La Devesa de Murias, Belinda. TIovo de Monterrey and a few other factories, are working well, considering the sea- son of the year. Leaf Tobacco ^ H. Upmann 8c Company issued a circular, dated the first ot January, stating, that as .Mr. Theodore Garbade wished to retire from the firm, he ceased to be a member on this date 1 hey also conferred the general power of attorney upon Mr. Paul Meyer and Max Ilaarstick. John Krzinger. wholesale tobacconist, of Montreal ar- rived her<^ on a pleasure trip, as well as combined with busi- ness eventually. ml :Max Herzog. the well-known broker of shadegrown Connecticut wrappers, at Xew York, came here accompany- ing Mr Jubus Klorfein. and advising him in the selection of leaf, but while the latter returned, ^fax TTerzog remained here yet. expecting to meet some other customers of his A. F. Presnail and ^f. T. Trwing. of the Tuckett Cigar Company of TTamilton. Ont.. made their usual purchases of leaf for this year, with the assistance of Leslie Pantin as formerly. Max Schatz. of the Schatz Importation Company, of Indianapolis, arrived here on a short vacation of three days having left again on the sixth inst. Morris Pluemlein. retired partner of A. P.luemlcin i^- Company of New York, passed through here, on A\^ednes- day. bound for Panama, by the .S. S. "Pastores" The reported sale of the Flor de P. .\. Estanillo factory has l)een denied by the owner, Don Evaristo Herrera as being premature. Marco Fleishman, of S. Rossin c^ Sons, New York came here chiefly to look over their holdings of leaf, but incidentally added to .same, what was needed David del IMonte arrived with :^Irs. del Alonto and daughter, for a short vacation, but making his usual pur- chases of leaf, as always at this time. ' Mark A. Pollack has purchased 2100 bales of leaf in the last fortnight, for account of his customers 1«0o'?^ ^"^r? V'"i r""^ ^f"^ ^^'^^"""^ Company acr,uircd 1802 bales of leaf additional, lately, for the needs of their lactones here and in the north. P.ernhard Lichtenstein secured around eight hundred bales of leaf for his firm of Lichtenstein Brothers New 1 ork. ' ' ' Ted Smith purchased nr,0 bales of loaf, for the firm of I in.sdale Smith .'l- Company, of New York, but has not nnished vet. AYalter Sutter .'I- Company bought nO? bales of choice ^ cgas. for account of their American customers. The most important sellers were: Manuel \ Suarez jV Company. 415.1 bales: Jose C Puente c^- Company. 200.-; bales: Herrera. Calmet .'l- Company. HOT bales: Tomas P.enitez nrwi bales: Leon y Delgado v^- Company, r,01 bales- Sclgas .^ Company, 419 bales: lose F. Rocha. 209 bales-' E. V. Schnoor Incorporates ^\ ith a capital of $(;o,0()0, every dollar paid in and no stock for sale, the h:. V. Schnoor & Company cigar business in Wichita, Kan., was recently incorporated as the E V Schnoor C igar Company. At the first meeting of the stock- hu ders, officers and directors were elected as follows: E V Schnoor, president and treasurer; Ransom Stephens, vice- luesideiit J. C Leverance, secretary; Charles f. Moore and C A. McCorkle, directors. For a number of years :\Ir. Leverance has been general salesman for the Shields-AVertheim Company, of Cleveland, O., inaker.s of the "La Saramita" cigar. He has moved his tainily to \\ ichita, and will serve as sales manager for the company, having charge of the road salesmen. Mr I ever- ance has sold the "La Saramita" to the leading jobbers and wholesalers from Chicago to the Pacific Coast and is known as a prominent figure in the cigar business. :\fr. Schnoor will devote his time to the financial affairs of the company, and to the retail stores. It was because his business has grown so rapidly that he needed other men to share responsibilities and work that he incorporated I he company sells cigars throughout Kansas, Oklahoma and Aew Mexico. Commercial Failures During November In common with other records, statistics of failures continue to make a gratifying exhibit, reflecting the general prosperity of the country and the increased promptness in the settlement of financial obligations. Strictly commercial default, as distinguished from banking suspensions and per- sonal embarrassments, numbered 1251 during November and the liabilities reported to R. Tx. Dun c'l- Company were SU,101.r,21. These figures exceed the 1240 insolvencies mvolvmg $10,T7.-5,n54 in the preceding month, but the num- ber IS the smallest for any November since 1912 and it is necessary to go back to 1910 to find a lighter indebtedness for the period. For the eleven months of the current year, failures show a numerical reduction of twenty-three' per cent. and a contraction of over thirty-six per cent in amount as compared with 101.1. while the record in both respects reveals a substantial decrease from the mortality of two years ago. P.etterment in comparison with a time of ab- normal conditions obviously is to be expected, but the pres- ent returns appear particularly favorable when it is con- sidered that the possibilities of financial reverses are en- hanced through the increased number of firms in business. —"Federal Reserve P.ulletin." Cigar Vending Machine Company Incorporated The C. L. Hughes Company, of Canton. 111., re- cently filed articles of incorporation for the formation'of a company to manufacture and sell a cigar vending machine. Afr. Hughes is the inventor of the machine. Rodriguez, ^fendez .^' Company. 22S bales, and I Kafi'en- burgh iales; M. A. Gunst .1' Company. 307 bales; :\'fanuel A. Suarez isnU)S V\A\TM)-A. , " ti">'. (apaUe of f/ki., "T"'^" ""^ ^"i«tan LIVE JOBBER WANTS TO UFAR fr . .- '■ '' retaling 2 for 5 cents. Canus;.^ol" ^-;"-" „,akin« ,c„,.,l Bloomingdale. Michigan. '^ *''^'y- ^^'^' ^v^th orders. Shirley, ferenS?"A?r'* on hand or suc- lerences. Address Box 201, "The For SaJe. HAVANA SHORTS— Pure Vuelta • An* New York. ' ^"* ^'''^^ ^-opez. 353 E. 78th St. »-l-tf '^^ SALE— Kemedio. Havan* «hnrt. ^ " - Tiradl© Ass^pfeias t.o„ of the Lnited States i„ ^^'^^^XCTc l-est authoritv o t L i„"^ > ' '"''''^"'"''''- '"><-' and we print' hemth nn " rticl ■ "' H *■""'," ''"'" ^="''^"-'' I'earo'>- ""^"^ •"■ <'"-lop"H-nt and tion es,w.,.i n" '' *'^''tt '"•'"• '""^ «'"« the ••'"thori V nn, , r ''•■" '■'■^••'f'""^'d ■"'d Kive., the svsten, there sLTd ',:;'*; ■""""''' ""' '■''■'''•'■•'' '<-'•■"■ ^'-"^^■ '<s -t desirable to get a nu.nbe of u e " of accent '"'"''^ snigle trade or industrv is „,h acceptances in a ".* if it be noticed m their ""' ^"couraged to their p'a". One of ^' ^u:j^':;^z^T!J:z:'T' *^ concerns who are int tli*. ,i,,,„i r ' ''^- ^ "^ intornia- \\e recommend that each Fedeml n.„ r. , i^ecure stan.lard forms of tra.le icce, tnne ^ ? ^''"^ "■ tlui.- -ncnber hanks. acc'mpS "a drciUr ^ ?"" ."..' the a.lvantages, with all es'sontial det.ails!' •" "'''''"'""" f >» mt-iV^^ BO THE TOBACCO WOBLD By F. W. FISKE. Mr. Fiske is the Educational Director of the Na- tional Wholesale Grocers' Association.— Editor. |OHN and George were rival grocers in a thriving factory town. Both had grown up in the grocery business. They were both confronted with the competition of a prominent chain store and their customers had been thoroughly canvassed with mail-order catalogues. John believed in watching his business, lie devoted his time to determining the policy of his store. lie saw that his clerks did their work well. Being ''on the job" with him meant knowing how his business was being done. He studied the arrangement of his stock and his win- dow display. He took time to listen to some of the friendly suggestions of the jobbers' salesmen. He kept himself posted. He knew his cost of doing business. He sold goods of sound quality. He was constantly studying how to please his customers. George was a very busy man. He believed that the only way to make sure that the work was. being done right was to do it himself. His clerks depended on him for help and they accepted little responsibility. In his constant efforts to increase his business, profitable and otherwise, and to meet the cut prices of the nearby chain store, he found little time to plan ahead. The arrangement of his stock was unhandy and untidy because he hadn't found time to take an inventory, when he had expected to fix things up. The overdue accounts of several doubtful cus- tomers were accumulating and he was fearful of losing their trade by pressing his claims. He bought goods with- out knowing the demand for them. His costs of delivery and other service were constantly increasing, for what rea- son he could not tell. By one mighty effort he found time each month to pay his bills with little or nothing left over to pay oft* the mortgage on his home. As time passed John was compelled to build an exten- sion to his store to meet the increasing demands of his profitable business. Cost of goods was rapidly going up. George found less time than ever to study his business; customers were becoming slower in paying their bills and the demand for many of his best sellers of two years ago was small. The final blow fell when George was stricken with typhoid fever and was kept from the store for several weeks. When he returned he found things had gone from bad to worse, and to save anything he was compelled to sell his business and accept a job as clerk in John's ever- increasing business. Keener competition, increased costs and smaller mar- gins of profit make necessary the closest watchfulness in the grocery business. Some of the little things, if not watched, lead to large losses against which no insurance protects. The questions that follow are suggested, not with the idea that they are comprehensive, but with the purpose of helping you to watch your business. Watchful- ness was the secret of John's success, the lack of it was the cause of George's failure. Would answers to the following questions help you to watch your business? 1. Have you a system which enables you to know yr.ur cost of doing business? 2. When was your cash on hand checked last? 3. When were your cash book footings proved? 4. When was your bank account reconciled? 5. Are your ledgers in balance? 6. Do you take advantage of all cash discounts within the time hmit fixed? For this purpose you should be able to secure loans from your bank. Do you? If not, why not ? 7. Is a statement of outstanding accounts periodically brought to your attention? Are the past due noted? 8. Are invoices checked against goods received? 9. What record have you of cash sales? 10. What record have you of allowances to customers? 11. Are you carrying sufficient insurance to cover your present stock, furniture and fixtures, or are they over- insured? 12. Are you protected by liability insurance? r,l. Are your employes handling cash adequately bonded? 14. What precaution do you take to see that your msurance policies are renewed on time and where are thev kept ? ^ 15. Are your employes courteous and tactful? 16. Is your stock neatly arranged, easily accessible and protected against unnecessary deterioration, loss and dam- •1 nr^\ J age K. Is your window display attracting the trade it should? The Man Who Never Makes Good One peculiar thing about the man who never "makes good" is his ability to "trump" up excuses showing why he could not. The man who tells you he will meet you at a certain hour and is not there will see you next day with a blanket of finely woven excuses which would do justice to an attorney attemjiting to get a new trial. The man who "never does" is usually busy telling folks \\hy he didn't. He evades direct answers, just as he does direct action, lie is always "going to do something," but never gets around to it. He comes into the cafe in the evening and talks for the benefit of his friends and the strangers at other tables. In the worid of ^'excuses" he is a big man. but no one can place a finger on anything he has actually done. If he is discharged from his job, which, of course, he always is, he knows that someone "had it in for him" and tiiat his discharge is the result of a conspiracv on the part cf a few head men who were "afraid" of hiin. Yes, they were "afraid" he w(juld neglect so many important or little things that the business boat would be sent ashore on the rocks and the pieces picked up from the tide. He is always late, always detained, always busy, always sick— anything except on the job at the time he is supposed to be.' The world has no use for such a man. and he is only used to fill ill where it is impossible to get the real thintr.— "Voeman Shield." Amarillo Cigar Factory to Enlarge I'.niil M. r.enesch. of Denver, Colo., recentlv re- moved to Amarillo, Tex., and entered into a partnership with G. A. Gosscr, a cigar manufacturer. Plans are now being made for an extensive addition to the present plant. 'I he new firm will be known as the Great Western Cigar Company. Mr. Gosser will have charge of the factory end of the business. ".Smoke House" is the leading brand at 1 present and several new ones will be marketed in addition. THE TOBACCO WOfiLD 0_ aO 5 BEEKMAN STREET__ NEW YORK CITY Schedule of Rates for Trade-Mark Services . Effective April I, laie. Reg.stra,.on (see Note A), $5.00 Duplicate Certificate, 2„„ Note A — An allowance of «'> u.;ii k« j of the lobacco Merchants' A«- J "'"''' ^° members Note B-lf a renn" " Association on each registration. the ^epor.i„gl^^,r hirtenTi ;,"L^ ""r -r-'''''^' twenty-one (21) an -.rlHif . L ' ^ ''"^^' ^"^ '«ss than will be mad ll ;ltS: .r^'= °' ""^ ^°""^ ^'f'-"") twenty (2o) tit es but less ,h .^ ''"'""'"^ °' "'°^'= 'han tional charge of Two Lo ars $U l^Tf ^''^' "" '"''''- an additional charge of orOoltrrSlm ^Tu"'' ""^ ^° every ten (10) additional titfe^'tc ! a" /.l^^"^^ '°' U 24 _^n REGISTRATIONS Vf.V;eri-,i;°^ ''""^- "-"""" ". 1916. I--. T. Mc.Vulty OLD TRUSTY— 40 012 i, JUAREZ S 45:— 40,020. I'or cio^5,r« ; ' ^*- * ^"'' '^^'""- CORRECTION NORFOLK:— 40001 i. . . Alanhattan liriar iV °o./l"S'l^.,,'"r\ """'""•" *>• ''l*- FREDERICKS ENCORE^CIGAr's^'',^- tember .'1. 1900. bv 11 (J Fudcr'i.k ''?^'■'• '*^-8'»"''-'-d Scp- -a,.^j..ed .0 .He .Vnu-nca,. SV Co ■^^. J iti'^i.r-lu'i;: aX.?.;^^ ■i-:'/°Jil;- •V"--'a'"". i..VTo^^ t^ Ju.K- 20. lyit "'" •^■"^■^'^■a„ l.itho. Co., .W-w \oX ri!v an.!^^..«c^f;„„,'^;"j;;::' ^^^l^ nur.au.) ,.or cigar, cig- ccnibcr 11, 1916. ' '""'^ ^ibni.li.rma.i, IVop.. IX'. Tobacco Importations"7;;;o French Indo-China ing use of tl, , ; !l Z, ' ''"'" ^''T^^' '" '^^ J-'"''t'.v ."creas- 1"1-1, was o,s ,1 '"""f ""•"■■"ives. The decline in Mac's Cigar Store Changes Owners Again Macs Cigar .Store, one of the oldest mwl K..,.. i (•■gar stores in Klint \li,-l, "'V ' "'"' '""'-''""wn the \Vatson Cigar Co ;„..^ ;,- ^'^ '"^•" I»":^''a«od l.y "•H-tH i.y former Ma^' „ , ."' r:::;';:,,^.;!-^ ;\"- -'- ago he sold „„t to F \f \' '\ •'■'"'""•"<'• -^ few years t'>c new deal Ins L ii r^\ ,■ ' '"'' »""^i''''ation i„ utai nas not been made pnblic. 31 No Time To Read It co„n5^fr::e,'ryear'^,a1^ '"" '^^'"■■'^^' '-«=- '" t^b been the usuarm,mbe 'iff^T" *^<='"-''°"«- '^'here have this sort, but many co„,n° "'" =""°"S publications of and to-d;y he trade and t"r"' f !^«^^*^ ^ave been made. lished for'ce ,^' the b:'sil:tZorl'r'\V' "" '^™'^ ^^*^''- fluence of the ckss n.,K.- . ''• ^""^ growth in in- when one Xt'^d ""that t *'^ ""^ ^'"'='^''«'"« they have a right to exnerMi t *.e^ <:o-operation which are very few business fnf ? *'" withheld. To-day there that tf e cla^r-^SonT rrru'elTsT Cr'''^^- strongly maintain that thev havJn!f ♦" ?' '"^"y ""en are well aware that this excuse is of^' *° ""tf '^''"- ^' nient directed ae-ainst , !, " *^" '^^'^^^ ^^ a" argu- l'i"i that he oug^t to read m' °^" """'"'"'' ^^"^'^^ tflls and instead of ad„,°t fnethat / T" ^'1 '°° '"^^ *" ^^ad people, insist that tLT:?e t^usy^Ta^ ' °^ '" "''" -■y s^rrTa^if LTiJi" ttrr 'r '''-^ *- ^-'^ '-•'" they make a very sTmpT test to fi h"" ^" ""««"* ^^at does take to read the trade orte"^ °"] '"'' "^"^ '°"g ** which they know wl^ be heb^ul to ^h ■ "T*: °^ ^^P"' Surelv it is a simnle m.« u", *^™ '" ^''eir business. to no-te the len;;!:':f'"tC^:t re^r ' '^"'"""i °^ 'y^ lation. not bevond the caoabn tfj!' ^ ^^'^ '""P'' ^^l^"- P"|.il. will then enable the reade?o ^ ^'"T" ^'^'^°°' will take him each week or e.H, ^ "P"'" ^"^ '°"S '» firnrtirat'-'-'-r-^ ^r °^ -^^^^^^'^: a^ir sv:^^";.^';eS r-'ih^s pujpr' Vh" f -? honest with himself, he must be a'^ve^y busy ma"n /nd'%'1 he cannot spare the few minutes a day newTsa'lVl, ' business and professional reading ^ "ecessary for his Oegree'lndt bdH-r ^'^^^'V^'l '""' *° ^ '"^^ he devotes to different n.rn 1 " \? ''''""* P"'°<^^- "'^''ich biggest busitsSjrS'ral inen'wl*"^ '"^'^^^ ="" adopted this .,lan • thev IV ■ j " "^ ^^^ country have or e'ach week 'h i^h!^,?,,-:. d::t^hi::rbuVr:SherrV='-^ r.ess papers. The man who has the WIl and th ' I ^"?" t" adopt this plan of time investn ent v 1 be ,«!, re 5?' the small effort required.-".\ovel^ News " '"'"' ^°' Kdward Levy, cigar manufacturer, of Ottawa Til u,. leased the .south half of the Gavetv P ,n!i- r V ' ""* factory and retail store ^ ^ ^»Mmg for his cigar GUMLESS SANITARY AXD EFFICIENT ^. FINEST IMPORTED Ci^ar Bands and Lalrels GARRETT H. SMITH Companm Litografica de la Habana, Ifabana, Cuba 106 EAST 19th STREET. NEW YORK CITY T«l«^oR«. GraoMrcr 4MM> Cork Tips WDCHER CORK ft MACHINE CMPAilY I.c 32 THE TOBACCO WORLD JOSE F. ROCHA <^«»»>Ie: -DONALLES* Havana Leaf Tobacco B-peoialidad Tabaco. Finos de Vuelta Abajo Partido y Vuelta Arriba SAN MIGUEL 100 HABANA, CUBA JOHN F. HEILAND & CO. Lancaster County Fancy B'« LANCASTER. PENNA. M. A. SUAREZ & CO. (S. en t.» and Dealers in Lcaf ToBaCCO Figuras 39^1, Cabie -cuetara ' Havana, Cuba Growers, Packers UA^^^XT^.'^^^ Importer of HAVANA TOBACCO .o» Water street ^^^ JULIUS MARQUSEE, J41 Water Street, New York Packer and Dealer in All Grades of Seed Leaf Tobacco TELEPHONE 3W6 JOHN LGEB-NUl^EZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET, PHILADELPHIA Established 1890 Correspondence Soljcilcd KEYSTONE VARIETY WORKS HANOVER, PENNA. Cigar Rijboj,. Silk ImiUtion and Mu.IinoU Ribbon rnnted or Stamped in Gold or Silver J Label,. Stock C,rd.. Give U. . Trial. We W«„ Your Oploku. K. STRAUS & CO. Importara of HAVANA AND SUMATRA And Packan of LEAF TOBACCO ^- ^** ^«* ■"** 307 N. Third St.. PhMadelphi. HIPPLE BROS. & CO. Importers of Havana and Sumatra and Packers of Seed Leaf Tobacco / • • Finest Retail Department in Pennsylvania 151 North 3d St. Philadelphia E. Rosenwald (Q, Bro. 145 WATER STREET --- NEW YORIl A; Cohn 6c Company Impontr* o' Ha^im ^nd 5t,ma..«, >?>,.«<.,» ^, ^^^ leaf Tobacco and Gro-wen of GeorgU Sumatra 142 Water Street. . . . New York Established 1870 S-^ w.-^^ Factory No. 79 . R. KOCHER Manufacturer of Fine Havana and Domestic Cigar. and Packer of Leaf Tobacco Leading •".nds-.'Volina /• "Quak.r," "Nabobs," "1.4-5," "Havana i-reani, Imperial Beauty," "Little Vara" "*^*"» Corres,K,„ Write for Sample Card and Price list to Department V WM. WICKE RIBBON COMPANY ^^nuUcturers of Bindings, Galloons, UffeUs, Satin And Gros Grain WOODHAVEN AVENUE. GLENDALE. NEW YORX The Standards of Amftri«>a Lorillard's Snuff, : EstTmo Rai Road Mills Snuff, E«t. 1825 Uail & Ax*s Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccoboys - "Kappees - High Toasts strong. Salt, Sweet and Plain Scotchs MANUFACTURED BY GEORGE W. HELME CO., Ill Fifth Ave., New York THE TOBACCO WOKLD 33 22nd St. and Second Ave., ^!Iw/ol MANUFACTURER OF ALL KINDS OF NEW YORK OHICACO. ,«5 WKiST MOI.ROE STREET I^OUIS O. CAVA. Mgr. ^^' Packer of a„a Degfgr i„ J. K. LEAMAN Leaf Tobacco • mnrl o..on. M... ERNEST ELLINGER & CO. P-ker, and importer. ?K "AVANA TOBACCO Warehouse. Salud IS. k. ^ . ?! /^ THE YORK TOBACCO CO. LEAF TOBACCO 0«.c. aod W„.fco„„. ,5 E.« CX„U Av..... vo,K. ^A MANI,rACTU»EKS OF ClOA. SC.Af TOBACCO for G.„m„. s.wed CIGAR BOXES. Go 1. K.l.blUl.4 IMt H«TMM WM-«hou.«. Stiai 15. iMcph Mradeboha ^^^^h^bh "*'*' «51^^\^"r^; BORNEMAN "^ CO HA.ANA. ambtad';,^'' ^O^ACCO IMVOSTERS ■ 1»6 water street, new YORK Importers and Packers of Havana Leal H.i.'^::^''L° /--'° «'-" Tobacco ^M.CU.. .. "CA-V^r-"- - - O- E- L. NISSLY & SONS r.^^. efOWERS AND PACKERS OF p1? f ^ ''"'^^ L^AF TOBACCO bample, chwrfully ,,it,n,il.ed upon request. I Keystone Cigar Box Co., Sellenville, P.. Our Capacity ,„r Manuf.c.urin„ Ci,„ B„„, >. Alway. R.«. for One More Good Cuatomer MONROE D. SEILEHS. SEllERSVIllE. rA. MILTON H. RANCK Packer and Dealer in Dome^ic Leaf Tobacco T a' Mr f "c "^"5" ^•'*«»"« Street. P ^,^ ^^ASTER, PENNA Packmg Hou.e.: Str».burg and Unc..t;r Michaelsen & Prasse Commission Merchants Leaf Tobacco & Cigars 18 Obrapi. Street. Havana. Cub. 4ddresai Cable ••CJNICUM" P. O. lUx 23 MAXIMILIAN STERN Havana Tobacco CI...I No. I. H...... Uk. 165 F,», S.«. n™ Y.* ESTABLISHED 1877 HEFFENER NEW FACTORY 1904 Steam Cigrar Box Manufacturers AND MAKERS OF Patented Wire Bound Shipping Cases HOWARD A BOUNDARY AVE. YORK. PA ak THE TOBACCO WORLD 26^ STREET & 9^^ AVENUE, NEW YORK MAXUFACTURFRSOF Cigar Box Labels Bands and Trimmings ,__ ^ WESTERN OFFICE 179 We.t Washington St., Chicago, III. ^^R^^l^n REPRESENTATIVES B. H. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES 190 P^ir?/'1" ™ANKAU A CO.. 129 Fifth Avenue, New York City OUR HIGH-GRADK NON-EVAPORATIIVG CIGAR FLAVORS FUVORS FOR SMOKING and CHEWING TOBACCO FRIES A BRO., 93 Reade Street, New York Established 1S34 WM. F. COMLY & SON Auc«(mee«Md Cni-i^o. MtH*a,f. 27 South Second Street. Philadelphia REGULAR WEEKLY SALES EVERY thitd cr» a v SMOKERS' ARTICLES SPECIAIIAI^^soF^•pAS'^;^^^ TOBACCO SIGNMENTS SOLICITED. advIIJ'cIsm^^^^ ^ON. MADE ON DAY OF SALE ^^"^^^^^^ MADE. SETTLEMENTS CIGAR BOX LABELS BANDS AND ADVERTISING NEW VORK Parmenter Wax-Lined Coupon Cigar Pockets AFFOkD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKr^^ mJ!^S1°J*^^° "^ ^^^ SMOKERS, and are th. MOST EFFECTIVE AdvertUIng Medium kV^ Racine Paper Goods Company Sole Owners and Maaufacturen RACINE. WIS.. - - - - U. S. A. Clarendon Road & East 37«J St. Brqoiciym my i^«W/ BRANCH CFFICe ITOWest Randolph St. Chicago. III. highest ouAiiry^ ___ CIGAR BANDS UTU/^rS hnuVX^V^'TL^^^ "^^^^ SHOW CARDS i LITHOGRAPHIC SPEC ALISTS FOLDING BOXES, y CICAD a. -rrsL^rj^*^^ -^■ni-iJij - ^T-°"^^_^'GAR & TQR-A>cO INDUSTRV SKETCHES FURNISHFr. ..poN REouF<.T 0.CJ.US/,J MANUFACTURERS GERMAN O^PROCESS c American Cigar Co ' "^ ^""^ •■• American Lithographic'V.V" v" ••V'". American Sumatra t^k' *^*^^** ^'""k American Tob"«o fo ° Th"° v*^" Arguelles. Lope^ & Br ^^' ^^'' ^' »ro. ork gachia & Co.. R „ 2er.'n«^i°'';^.Ph'>deIphia-: A. :tr.^ ^_.Co., iiL'^Vna. Cuba Bobrow Brothers iJoucher C Business Opportunity ■.■.*.*;."." c^ryc-^s To&^To"*' ^'^- • C I fuentes. Veuo v rZ u J.omly &\so'„. XV V' Ph^'iLiW ■ (ommercial Ciga; Co ' '"'^delphia . t ompania Litoirrif,.-, '^"1"",,': Cressman'.'^&r„%'i,1ei*^I^* ''•'*''•■'"« ha D D iJ^sel-Wemmer Co Tl.^ r Duy« & Co.; «; . ■^' >'pw- ^Virl; E iTeeman, Sidney J Gato Cigar Co.. E HL tjaria Sumatra (u wucrra, V.. Uia? A- i'"'^ ""* • *^'«* * t «•. Tainpa, Kla tel:^^--- T'- " «-''"e. Co.. (Wge W -NW V^'f- *'« ■■■'■■'■'■■ '■ '.'." Henrys Cigar Co. "* ^"'"'^ iieywood, Sfra & Soils. E f N .\issl y & , E. L. * <■>.. John 1- Havana . ^'ew York .;.'.■ I'lorin. Pa. ... . Lancaster, J'a >•••••••«.. pflf^VavanaVaiba';-- i;endas & Alvarez * Philippine Tobacco Co n F Regenibur^T S. ;; t'" v'!f% ''t Kocha. Jose F ^ ^ '"^'^ Kodrigue^. SaJ vadV.r Koig & Langsdort. Antonio Kostnwald & Pros.. K \W \\!S. Vork Ian m' ■ "■'>^- 1"^""l'a. Sdle'r* Vl-'*^"' -'^"^^^- "^-'^ ^tilers, Monroe J) She'll, H(»- *""■• '»; bhieldiW erthe s ll; Smith, darrett II ^teiner Sons & Co Stern. Maximilian 5'""- ^* ^•- »<•. Sew Suarcv, At. A., Havana Seller«villc, I II.. PhiIadeJj>h >. Cleveland, Vork';;." Vurk W 111. Kaffenhurgh ^- Sons T H ., »r ^e.vstone Variety Work Krinsky, 1. b; K , JFiii.ivir. I' ghtsville. I'a. -^'t'W Vork ... ."'ion Amciicati Hkh'- ( "'tfd Cigai Manuiacir ."'ted Ma^ („ ^""^'^ '" Universal Tobacco Machine Co; W J\ icke Kil.Im,, ( o , ^\„, VNcymannPruton Co. w X< u >" • Cover II .lunex Tobacco (V, Loewenthal & Sons. S lu Vork I 3^ 3i .Cover I^ Tlir, V ■k. I'n. 3# THE TOBACCO WORLD 26- STREET a 9- AVENUE, NEW roBK MA\UIA( T|:|;i |,-, (j| Cigar Box Labels Bands AND Trimmings „^ ^ WESTERN OFFICE 179 West Washington St, Chicago, III. ^^^4^ «*S**ESENTATIVES B* 0. B. Co^ MoBlr«al, Canada PHILADELPHIA OFFICE 322 Chestnut Street S^^G REPRESENTATIVES 129 F^?™^"!^"* co- lza Fifth Avenue, New York City OUR HIGB.GRADE NON-eVAPOKATIIVG CIGAR FLAVOIIS iLlftil^^f ^'^ "•"«^ •■* •■©oil. I. character •nd Impart a most palataUa flavor "'■"•' FUYOM FOR SMOKING ud CHEWING TOBACCO rWES & BRO.. 93 »-de Street. New York CIGAR BOX LABELS BANDS AND ADVERTISIN NEW VORK BMabliibed im WM. F. COMLY & SON ^^mmm^c.,,,^^^^^^ 27 South Second Street. Philadelphia R8GW-AR WEEItLY SALES EVERY 7HlTDcnA^ JOKERS' ARTICLES. SPECIaIIalI^ op^^.S!?"^' TOBACCO SIGNMENTS SOUCmti j^v^^.^^J^^^^ CON. MADE ON DAY OP SALE ^^^^^^^ MADE. SETTLEMENTS Parmenter Wax-Lined Coupon Cigar Pockets S^P^t^J?"" '^ SMOKERS. .„d .r. .h, MOST EFFECTIVE Adv««d,., M«Ilun. K«,^ Racine Paper Goods Company Bole Owners and Manufacturera RACINK. WFS u. S. A. Mont* 167 ftliwt Ml laMiten tf M. LOPEZ & CO. FomM'ljp of CAUXTO LOPEZ A CO. Joluilt42 m ' 7Amr(fSMs90Wall St., New York ITHE MOEH i^y^^wDON Road & East 37t? St. Brooklyn.N.Y. ccq; (GAR I <::: BAND .-'mm BRANCH OFFICE nOl^EST Randoiph St. Chicago.Ill. HIGHEST OOAUTT' CIGAR BANDS SHOW CARDS roiOIMC BOXES, ETC. 'StCLUS^ I ITU^A'^a^J, ST«NW BUiUMNC NEW YORK. //MANUFACTURERS LITHOGRAPHIC SPECIALISTS merman CIGAR &T0gfJ£'0 INDUSTPV 1%^^"^ SKETCHES Amencan Cigar Co!"!'' •^''^^ ^'"^^ American Lithoirranliic V.V "v" ' 'V ■••.•■• ■ American Sumatra Tobacco r" ^'"^ ■ American Tnli-, .. *■ "... '■° Co P««* |-"l'f''. .Mmuie! — j-'TilIanl (,, 'j. OJ J.iHcla. fuse — 1... '■'"". I-.. S„, & ■(u." Pm» ■Cover II ijachia & Co.. K a fZp #;oS,V^^*"^- Cuba ::: Busi ness 0|.purtuiiit v ■.'.*.'.■ B • Cov er Manila Advertising Agency WeJachrino & tv. »* M 'no & Co., M. '"■'"■*■'""" *.iT»«..: ii;u»,;a--:- '^'l' * "■. Inc. . . 5 ^'""- ^ <..in,.„„y. I'hii,,: ■':;..';: Mt •^|i l-av.irita ■■^■t^vv VuVk •klyn *••••*••» (.•mmercial Cigar Co ""''*''^''l''"-' ■•■. ( '^Mipania CitoKraiica^le 'l-i ' u'M: i Cressmans Sons, Allen Ri ;;;"'^'' ■ ■ ' •"'*•'» tmn m ]i) ^ icholas d- Co.. G. i,. Havana -New Vork , Miirin. |'a. Cancastir N I'a. JltJ^^el-Hiiiinur C,, i i , iJuys & Co.; IL ii.-i. (). Dunn t«t ( (,.. T T Ve. <.-",• A' J.. Atw \i,rk *••**■ *#« Ejsenlohr. Otto, & flm ***♦ •#^*AB S •»♦»**"* **ark & Tilf,^'i ""*»»*•. Cuba artaK :-. II |:«-''ad,.v-..H:* '^."'.^. Cub Patterson liros '•i^'"»''='l'''>«•"i^;.■ '! i'ln.l , I f? iobacco Co. .. it 111 I. IS jV Aivaiiv «Vri< ir III;.,,..!,/. ;:,:;:■• J7i..ip|.me Johawco Co. 10 l-rceman, Sidnc»"t""**^*"'"*" Galo Cigar ^ » vt <'W,ra, v.. iJia« i q*; ^, Tanjiw, timl'll ilet-ki,, tan C„ ~ *" lUflencr * Sn ' H •". Ji u., ^ '•'••••**i f{»Hand ^^%-:'"-,.^;, ^■. v..rk. Pa. .:::;:":'*— II ' .J*'" ' •'. .... • • ■ » I • . . . , » f ¥ • * k « s E«ii*«i£^ ilji I II. kacine, Lancaster, I»a. ""ew York Ranck. M ,1 Rwii^burg ar So,.. E.. V, » jv-dn^rtu,, s.:i;a;i.;r";;;;'*"=— • fc».»cnwal,| jw J{,.,.. K Veii- v'"C fWvip ^C • ^"«!^ ■**»fc#^^|>*« Pa. s..:.:i,: nl:::^-V'l *«- tieveia^L d :::::' Wra,„ * Co,^ j^^ ^^ y,,;^— *.^*.»»....... SHittrcz, Al. A., Ilava,,a :.""•*'*"••"••" <- t * m s ^ i •*•****» Jwtlag ^ jii ttm •nth*t ^ ttHkAl^ ift "•••ii«,»(^,. ••♦»»»n ray^m^ ^l Kaffftibiirgli # floilav I., Bi K. >,:"'"«' M^it^ty Wnrkl »*»«» Ifi Kiiilifr, s K M., Vi'ri^ht>v ,, iiiJ'smaii. f; A \ *B. •«»*,..,,,», ir t .lit,. I m;,v:**, . ^';'"u«atti,rer*- Co/ . ; ,' lard loinwanv ... *"••" --dl iobafco JklacltiBe'cl" """"*'*"■ i » i » i ^-^ J ^^ I,. "■ Kf.b Cliarlt„, Kfw . f , " y»rk «Wfrittial - Soni, S. JiJ -.oKcr Wieke Rihhni w Wo It Co Wo,., n^m Y«r yoifcmi'Brmtofi ^ V .C«v«r 1% Vurfc-mj mem 4 oj ^*^ Vi WE GUARANTEE CoDenha^en Snuff To Be ABSOLUfELY PURE WE guarantee Copenhagen Snuff is made irorn the whole leal o lenncjsee •nd Kentucky Tobacco. We guarantee the sweetening and seasoning and flavors and scent, m lact everything that is added to the tobacco or put on the tobacco, is pure and may be used freely in food under the United States Pure Food Laws. OUR OFFER THAT every user oi Copenhagen Snuff can feel entirely safe and know that he is using a pure tobacco, we offer to any man • including our own employees ) Five Thousand Dollars who will show our guarantee to be incorrect, or to any man who findi in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that may not be used freely in food products under the United States Pur« Food Laws. Weyman-Bruton Company 50 UnUn Square _^^g: New York y^^y^ PRESIDENT The Nan Who Smokes Them Says }^r "It is the BEST CIGAR VALUE IN THE WORLD at 5c/' That is the reason the John Ruskin Cigar is one of the World's Biggest Sellers. -y THEY John Ruskin Cigsurs are hand- made and the Havana tobacco used is the choicest grown. They're mild— Big and Fragrant, Valuable Profit Sharing Voucher OB the Band of Each John Ruskin Cigar. I. LEWIS CIGAR MFG. COMPANY NEWARK, N. J. LArgaftt Independent Cigar Factory in the World. A A New Window Trimming Book /M' fi:'-'^'^-;^v.'^^t^ ' !! SHOW WINDOW BACKGROUNDS ^ The most useful window trimming book that has yet been offered to the pubHc. ^ This book con- tains a total of I 50 background draw- ings and a num- ber of small detail sketches. ^Thc first half of the book has the displays arranged in the order _,r^ in which they should be installed. ^The backgrounds are arranged in such a way that anyone can follow them out. ^ The editor has had more than twenty-five years" exoerience in every phase of window trimming and it has taken ten years' continuous work to prepare the drawings. Every mer- chant should possess a copy of "SHOW-WINDOW BACK- GROUNDS". Prep«ad, $1.50. 23B (fihralnul ^xttX Pl|tla&rl)]ltta THE NEW HOME OF Bold Cigars Daylight and airy, equipped with every modern device for the comfort and safety of our employees, situated on the southwest corner Fifth and St. James Streets in the heart of Piiiladelphla, a stones throw from Amer- ica's most heloved building, Independence Hall. In thi> magnificent building, BOLD has found a permanent home. In keeping with the quality of BOLD it has been called The Cigar Factory "Above All" A cordial welcome awaits you when in Philadelphia pay us a visit. BOBROW BROS., Philadelphia n: /' f^ "%, \ ESTABLISHED 1S81 7 -r -v^r-^: FEBRUARY 1st 1917 Leading Features Delegation from T. M. A. Presents Commissioner W. H. Osborn with Resolutions Bills in Many Legislatures Indicate Anti-Tobacco Campaign Is On LInique Dinner Given to Salesmen of M. A. Gunst & Company The Cigarette Industry in Hong-Kong English Cigar Manufacturers Disturbed by Leaf Conditions in Great Britain Cigar Production Gains Ninety Millions in December Last Knickerbocker's Broadway Jottings Trade Letters of Vital Interest From AH Sections Latest Reports From the Cuban Marker Latest News of the American Leaf Fobacco Market Registration of New Brands of Cigars Cigarettes, Tobacco, Etc. ■^1 ^/■-■'t 1 ?'.% t-4 ■•' .^AS Vol. XXX \ II No. 3 ^I^LICATION OFFICES: 236 Chestnnt StrMt, PhiUdalphU The Cigar that Wins » ALL ADM I RE THE QUALITY The new mi id Tampa Cigar S.FERNANDEZ & CO. MAKERS, TAMPA FLA F. C LOZANO 1^ K bOZANO TRADE MARK In . D. s. rit. iffiM F. LOZANO, SON «• CO. a S. BONDED CIGAR MANUFACTURERS Makers of the Famous 'T. Lozano'' Brand Clear Havana Cigars OmCE AND FACTORY; TAMPA. FLORIDA N«w York AddrMS, 437 Fifth Av«n«« -^^ORHMAAr^^^ THE TOBACCO WORLD Londres Grandes CIGAR MFG. CO. PHILADEI^PHIA MANILA CIGARS ^s Mild and as Coot as a breeze from the sea — Manila Cigars burn perfectly — They are all hand made, Spanish method — They have body and character — A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every Sox I kf 4^&;«tJiacjM-. A Favorite with the BEST CitEar Stores Restaurants Hotels and Clubs Manufacturers PEDRO CASTRO £i CO., Tampa, Fla. New York Distributers LOUIS G. SMITH £i CO., 52 Beaver Street For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. I The Cigar that Wins o ..::^r^^ THE TOBACCO WORLD ALL ADM I RE THE QUALITY 4 ».-»- The new mild S.FERNANDE2 & CO. MAKERS, TAMPA FLA F. C LOZANO \ ML LOZANO TRADE MARK m. s. s. rat. etfiu F. LOZANO, SON «• CO. a S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Lozano'' Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA. FLORIDA New York Addratt, 437 Fifth Aven«« .^t^f^'t •"«rt KAI Charles THE@Ri MADE BY A^ SALVADOR RODRIGUEZ r>V/ TAMPA, FLORIDA ^^ j^ Valuable Business Asset to Every Up-to-Date Cigar Dealer WareHouse, Havana, Cuba NewYorK, 1600 Broadway XJ^OBHfifAAASf?. ± A ± ^i ^J&K^ !i|!i!!ii;ll!iil!ll!l|i;^;!ji'IH:ilil:!ll""!inil'i!||l!l!'!i':!-i'-':'^^ By Special Appointment TotheLaleKinK Edward VII ■ph Worlds Oldest Hi^i^^de Turkish orns Ogsirettes Plain End or Cork Tipped "The Little Brown Box" PHILIP MORRIS & CO.. LTD. 72 Fifth Avenue New York i A, A 4 E!?^l!!::|i:ilililii'!!'i!iMffl.:i!''i'iiiii:i^".!-i^^ Londres Grandes The 'iim(^c/cr^A CIGAR MFG. CO. PHILADELPHIA MANILA CIGARS jis Mild and as Coot as a breeze from the sea — Manila Cigars burn perfectly — They are all hand made, Spanish method — They have body and character — A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every Sox (ta^1r fen3*&tf ni fepa :*M. A Favorite with the BEST Cidar Stores Restaurants Hotels and Clubs Manufacturers PEDRO CASTRO & CO., Tampa, Fla. New York Distributers LOUIS G. SMITH 8l CO.. 52 Beaver Street For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. INTENTIONAL SECOND EXPOSURE 2 THE TOBACCO WORLD THE TOBACCO WORLD EISENLOHR' TheP&rfeci Tobacco /or Pipe and Cigarette Made of the most fragant leaves of the tobacco plant— the tender Burley leaves, ripened m the Blue Grass sunshine of old Kentucky, mellowed and carefully blended — Tuxedo has a fragrance all its own. "Your nose knows. »» Try Thw Test: Rub a little Tuxedo briskly in the palm of your hand to brmg out its full aroma. Then smell it deep Its delicious, pure fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment— 6WRANTEED TO SATIS "»» TOUK MONEV BACH 3c*n 44 Vour hlose Knows'' Qimranteed by 5c*n(BA6S lOcenf Tins HalfwjFuu Pound Ouss Humidors One of the Current TUXEDO magazine advertisements THE TOBACCO WORLD ■""'?U^ The Three Essentials of Successfiil Card Parties .M cjffit :^^^. ..-y Paine'sTrays-Forall dupH- ; catcnuiHs. Easy to insert ( and rt'in<)\c cards. Cards \ cannot be clisplared no ! matter how carelessly i handled. Tnusually strong, durahlc and at- tractive. Packed in hand- La* ^■'\W M. ''■■^' LWff '" ^"'""^ ^^'i' P'lttern cases, r^ ^O ■ ^'5^/ nickel-trimmed. The favorite *"^/ ol leading; cliiljs and plavers. ■*"^ _ If your dealer cannot supply you, write us. Circular and priit--liitjrec. The Official Rules of Card Games— New edition revi.sed to date. .All the late-t rules. Written by retofjnized authorities. 300 ijames! 250 ppges. Scttbs every disputed \Mi\nt. Tells you ho.v to play every ^a me Iroir Cnspinoto Whist includinj{ games for the younR folks, foreign Karnes round table games, pro:.;r>ssive pirty games, club games. Bound for service. Svnl postpuidfor 15 cents in sl,imp/. PUTTING CARDS A delight to the eye and the hand. Exquisite backs in full color ami gold, reproducing master paintings, (iold edges like a volume deluxe. Never lose their snappy strength of material. Flexible but not Himsy. Especially distinguished by their Air-Cushion Finish which defies all moist atmospheres. Prevents gumming and sticking. Makes misdeals practically impossible. Does not take up jHTspiration from the hands. Congress C.irds are marie in two -sizes— Regular, liked best by men; Frem h, the new small dainty card that fits milady's hand. Moderately priced. .Many different backs for your selection. Ask your dealer. Sample cards and cu- culat free. Send today tor any of the free matter offered above and bv all means, ftct your copy of the new Official Rule Book lIScj. LHE U. S. PLAYING CARD COMPANY Dept. 000 loionto, Canada Ci.iJ ^3 fierce/ dii'^^' o hlir -°.C'^C"'-a;j the ^"^ ne rio I. ■"'■-cii.*,' *> ''"<( tn '--f^s-s?^xfe;:r- To. tO/of. f3o, to»^ ^- •^- or -r. ^O. ^'on. s,. , • '?'>0f.. "'''Pufiv/ ^3' ' **^7', O'-Oli 'o. Cw,, dL Make your store the recognized headquarters for playing card supplies- It will pay you in two ways: You will sell more goods of this kind. You will attract to your store prac- tically everybody whom you would like to have as a customer. You can give your store this reputation by carrying the cards and the supplies that people want. They want the brands that are famous for their superiority the world over and that they know by name through con- tinual advertising. These products are— BICrCLESW Everybody knows them. They require no time-taking introduction from you. To sell in your town most of the playing cards used by men, you simply must have Bicycles. PLAYING CARDS Every woman wants them for social play. Their art backs sell themselves. To secure the patronage of card clubs and of individuals who want the best of everything, you need the latest designs in Congress. PAINE'S TRAYS Every player prefers them for duplicate games. Known everywhere as the most practical and most attractive tray on the market. Stock them and you will sell them. OFFICIAL RULE BOOK The modern Hoyle that every player and every club likes to have for ready reference. The new edition is in immense demand. You should sell it in your town. All of these essentials to the successful handling of playing cards are being advertised in the leading magazines this month (February) with announcements like the reproductions to the left but much larger. This publicity will be of immediate help to dealers who have the goods on hand. Ortler at once through your jobber. P^^^ New Catalog Price-List Free Will show you how to increase your playing card business. Every dealer who sells or wants to sell playing cards should have a copy. Send your name and jobber's name today to THE U. S. PLAYING CARD CO. Cincinnati, U. S. A. Toronto, Canada 8 THE TOBACCO WORLD American Sumatra Tobacco Co. LARGEST PRODUCERS OF SHADE TOBACCO IN THE WORLD Our 1916 Crop of SHADE WRAPPERS grown upon our Connecticut, Florida and Georgia Planta- tions, mark a new era in the history of the industry. *^ AMERICAN SUMATRA TOBACCO CO. 142 WATER STREET, NEW YORK .< ■ THE TOBACCO WORLD 9 ADVANCE PRICE REVISION NOTICE Tob Universal acco Stripping and Booking Machine EFFECTIVE MARCH I. 1917 m nrHE increased co^ of material and labor necessitates a price re- vision on the Universal Tobacco Stripping and Booking Machine. The prices now in force will be maintained up to February 28th, 1917, inclusive. On March 1^, 1917, our present selling price will be sub- jeded to an increase. Those ordering prior to March 1 ^, 1917 for delivery before January 1^, 1918, will secure machines as near to specified date as our manufacturing conditions will permit. A Demonstration Involves No Obligation Let us give you a demon^ration with the Universal Tobacco Machine in your own fadory, with your own tobacco and under your own supervision. The Machine That Sells Itself Cut Out and Send to Us Universal Tobacco Machine Co., 79 Fifth Avenue, New York UNIVERSAL TOBACCO MACHINE CO. 79 Fifth Avenue, New York City Factory: 57 Lafayette Street, ffeWark, N. J. Without obligation to purchase, please give me demonstration of The Universal Tobacco Stripping and Booking Machine. N ame Address Electric Light Current Specification, state whether direct or alternating current, voltage and cycles 10 THE TOBACCO WOELD E. H. GaXO CIGAR COMPANY By Wli^h Clear Havwi* Cigara Are Juaged FOR FORTY YEARS THE STANDARD Write for Open Territonr Fastorr: Ker.Weat, Fla. New York Office; 203 W. Broadway T. J. DUNN s«dent CHARLES J. EISENLOHR. 9S4 Market St, Phlla., Pa. Vice-President JOSEPH B. WERTHEIM. 81st ai.d East End Ave., M'hafn, N. Y., Treasurer S. K. LICHTENSTEIN, 40 Exchange PI.. Manhattan. N. Y Secretary THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION CHARLES FOX, New York President F. M. NEWBURGH, Hamilton. O Vice-President GEORGE BERQER. Cincinnati. O Treasurer JOSEPH MENDELSOHN, New York Secretary INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION J. A, BLOCK, Wheeling, W. Va President WOOD F. AXTON. Louisville, Ky Vice-President RAWLINS D. BEST, Covington, Ky Secretary-Treasurer It has hc't'ii ]>n*(lictc'(l times without luiinhtT that when tlic reform fanatics have i)ut hqiKjr on the mat for the count, the tobacco industry wouhl he clue for a similar fipfht to the linish. \'ery naturally it has Menacing looked as if reformers were jj^oing to Legislation tackle a xcry larj^^e joh ^^ hen they did. IWit then the lij^'ht for prohibition has been a man's si/e proposition, and inasmuch as js.O()(>,(i(io or about 10 per cent, of our population will be livinpf in dry territory by 1018, we would not say that the campaip^n has failed utterly. The flock of bills that are spring-ing up in the .State legislatures throughout the country aimed at the tobacco industry might be worth serious attention. After the re- formers regulate, by law, where and in what forms to- bacco may be used, if at all, they will probably insist upon Congress passing a law^ limiting the length to which wings may be allowed to grow, and the style and finish of halos. Leach & Company Featuring "Americus" Brand Leach & Company, at Tenth and Chestnut Streets, art featuring the "Americus" brand, made by Francisco Torres & Company. An attractive window display has been ar- ranged on this brand. The cigar has made a good impres- sion with smokers, and the business is showing a healthy in- crease. "Sanchez y Haya'' cigars are securing a good dis- tribution, and the sales on this fine old brand have been most encouraging. Two large brilliant signs have been hung in ])lace out- side the store. They feature the "Americus'' and "Sanchez y Maya" brands respectively. The company's store at 111 South Uroad Street is fea- turing "Demuth'' pipes, and "Kuto])ia" and "Jefferson" smoking mixtures. Combination oft'ers, which include pipes, are being made at present on these brands. Garrett H. Smith a Visitor ( iarrett II. Smith, representative of the Compania Lito- grahca de la JIabana, and inventor of the gumless cigar band, was in town on Wednesday, calling on the trade. He has since left for Baltimore. Mr. Smith states that business is good and that manu- facturers who have begun using the gumless band are con- tinually sending repeat orders. As soon as he returns to New York, Mr. Smith expects to prepare for a trip to Cuba, where he will visit the hea;5->,00O,02S, as compared with ir,0;JI>,-^{4,- 208 in 1015. These figures cover only manufactured i)a])er- w rapper cigarettes, and do not include tobacco used by smokers. These figures cover only manufactured paper- wrapper cigarettes, and do not include tobacco used by smokers who roll their own cigarettes. Anti-Cigarette Bill Planned for Michigan Representative Ilulse, of the Michigan Legislature, has informed the house leaders that he will intnjducc his anti- cigarette bill at the next session. Ilulse introduced a sim- ilar bill two years ago, and it passed the house by a good margin. It was i)igeon-holcd, however, in the senate, be- cause the upper h(mse has already i)assed the Morford anti- cigarette bill, excluding the use by or sale to minors. Tlershey \\ Sherick and |nhn 1'. Sherick, indix iduallv and as copartners, trading as Our rrincii)al Cigar Com- pany of Lancaster. Pa., have been adjudged voluntary bankrui)ts. Firm liabilities are given as $(i00j.l8. There are no assets. MIA. pHIbADEli "Mozart" Girl Brings New Trade to the Brand ISS ETilh:L MORRIS CRO\\'h:LL, better known as the "Mozart" girl, of the publicity department of \i. M. Schwarz & Company, is at present intro- ducing the cigar to smokers in the business section of the city. Her methods and personality, together with the high (piality of the "^lozart" cigar, are said to be bring- ing most satisfactory results. Her mission in life at present is to create box trade on the "Mozart"' brand, and in this work she is co-operating with the M. J. Dalton Company, the local distributors. The distributors are highly ])leased with the wide dis- tribution which they are securing on the "Mozart."' It is to be found in all the leading hotels, clubs and cafes of the citv and with dealers catering to high-class trade. The M. J. Dalton Company states that the number of repeat orders coming in is highly gratifying. Yahn & McDonnell to Open Sansom Street Store About I'ebruary loth, ^'ahn ^c McDonnell will open their newly acquired jobbing headcpiarters, at l.Ul-1313 San- som Street, with Howard Farrand in charge of the salesmen, and F. Smith in charge of the floor. These headquarters will be e(|uipped with the most modern methods of keei)ing cigars and tobacco in good condition. The humidor will have a capacity of half a million cigars. The "La Sultana" brand, which goes to the trade at thirty-five dollars, will be featured as a leader in that clas^. while the "( )ptimo."' which is carried in twenty sizes, will head the shadegrown brands. Doing Well With "Old King Cole" P.usiness on the "Old King Cole'" cigar, distributed iii local territory l)y ^'ahn iK: McDonnell, is about double what it was last year in this city, JMttsburgh. Rochester, ituffah* and Cleveland, according to John Moriarty, who travels that territory for the manufacturers, the ( )ld King Cole Cigar and Tobacco Company, of Xew York. Mr. Moriarty has been working the local trade with excellent results. Philadelphia Dailies Raised to Two Cents Philadelphia newspapers that have been selling at a cent a copy for years, on January 'iOth increased their price to two cents a copy. The i)apers involved in the change are the " ln(|uirer,'* "Xorth American," "Record." "Press," "I'ulletin."' "Telegraph" and "livening Ledger." The "Pub- lic Ledger" has been selling at two cents ever since it came under Curtis management. The subject of the increase has been discussed by all of the ])apers editorially, and it is ])ointed out that even at two cents the paper will be sold at a loss. W. H. Dohan, of the Fl Draco Cigar Manufacturing Company, is confined at his home, due to illness. Duncan llowing a trip to Havana, where he made some large purchases of leaf. Mr. Ilaltman. the well-known salesman for the ICinze Cigar Company, left on .Monday for a short trip through llaltimore and Washington in the interest of the "Fl \'en- dura " brand. (leorge I'rings. of IVings P.rothers Company, the well- known jobbers, was a visitor in Xew York last week. \\ arner Searle. «)f the Juan 1'. Portuondo Cigar Manu- facturing Company, left town on Monday for a trip through the cities of Pennsylvania. IHs January trip through Xew York .State was highly successful. Jose Garcia, of Perfecto Garcia v^^: P.rother, was a recent visitor. He states that the firm has secured a quantity of Cuban tobacco of excellent ciuality. sufificient for the de- mands of the current year. 16 THE TOBACCO WOELB HOUSE PASSES ANTI-CIGARETTE BILL »» Oklahoma Representatives Pass McCollister Bill Without Amendment — Vote Stood 79 to 21 Ror.ABLY one of the most radical bills that has ever passed the House of Representatives of the Oklahoma State Legislature is the McCollister Anti-Cigarette bill, which prohibits the smoking, selling or giving away of cigarettes or cigarette papers in the State of Oklahoma. The vote was 79 to 21. It has gone to the Senate for consideration. If the bill becomes a law, it will make a felon of the man who smokes a cigarette. Think of the unfortunate stranger arriving in some Oklahoma city and calmly lighting a cigarettes as He steps from the train. An alert policeman arrests him, snaps on the handcuffs and puts in a call for the "Black Maria." On the arrival of the patrol he is hurried to the city hall, his record and crime entered on the "book," and then he is rushed away to be photographed for the Rogues' (jallery. After that he is introduced to the Bertillion system, his finger prints takeng and then he is allowed to reflect on the enormity of his crime in the quiet of a cell. It harks back to the old days in England when your head might be the price of a good smoke. The editor of the Muskogee (Oklahoma) "Phoenix" feels strongly about the passing of the bill, as may be ob- served by a perusal of his recent editorial which is re- printed herewith : "Our Asinine Legislature.' "We fear that when we congratulated the Oklahoma legislature on its got)d sense after it had. by an overwhelm- ing vote, refused to endorse Senator Owen's resolution nullifying the power of the supreme court, we acted too hastily. "Developments which have followed fast since the vote on the Owen resolution was recorded have ])roved that there are at least many men in the legislature who are not only lacking in good sense but who arc displaying the most pronounced asinine tendencies. "A bill to make the man who smokes a cigarette a felon has already passed the house and is now ready for the senate. "There have also been introduced l)ills that would pro- hibit the sale or purchase of soft malt drinks such as I'evo and Pablo. "There is pending a bill that would make the drinking of coco-cola a crime and another that would ])rohibit the drinking of cider. "( )klahoma has suffered more, perhaps, than any other state in the union from silly laws introduced by asinine legislators. And the ])resent legislature bids fair to offend in this respect more than any of its ])redecessors. "Is there any wonder that the folks back east laugh at the mention of the name of Oklahoma? It was just the other day that the editor received a letter from a man in New Y<)rk State. *I notice', he wrote, 'that you have had a cyclone in your state. Why doesn't your legislature pro- hibit cyclones by law?' And that letter was written before the deluge of asinine legislation 1)egan ! "Such laws as have been intnxluced are not designed to promote the general good of — *^ouvrtierefore,beit — cTUat the i^Tibacco Merchants Association of the ^\lluiteb States. '♦ throucih its fixecutiue (f\jmmittec. hcarh'lo couuneubs tlte "Honorable ^biUiam!»r.(Dsboru. (Commissioner of the Z»uternan\eoenuc *l)epart^ ment forhis efficient aub economical abiuiui?tration of tlic affairs of hisbeparhueut awb especidl- lu for his paius-taUimvUxborious.cffecKue aub successfiil efforte to uncover prosecute anb sh^ ^ubiUentpriuiices aub bishonest euasious intlie payment of internal reuenuetaxes; anbbeit furrticr J'tSOllTfn ^''^^^^^ ^^<^ ^'^^'^'^•^•^ '^^I'^rchants dissociation of the ^^luiteb Stittes hcarb ij Y 44 ^ ^y conciratulates tlicMonorable ^bilUauO(l(f>sboni.if*omnussionerof ^ tl\c "Uitrnxal Kevenue t^eparhuent anb his efficient assistitnts upon tlie «jreat morUtlie^ have tlxus accompUsheb intlie interests of honest tax payers anb.totl\e enb thattlieir enbeau- orsinthefuhue mau be still more efficacious, tltisylssociahon hereby teubers it? heartiest* co-operatvjn anb oioob offices iuabuauciujj saib u'ork,aub beitfurtlier J^|{$^|km' o%at these resohitious be presenteb in suitable form totlte ^fouorablc I\ » -~^fcr * ^^*^^^^'>"^^^-^5^o"i»^«>»«wiissioneroftheI % thit cojfe thereof befonuarbeb to tltePresibent of the llniteb States and to tlic Honorable the Sectiftarv ^hecth. in the Internal Kevenue Department '^*..^\^'*^^'"^^^"' ^^- ^•' ^y ^ delegation from the Tobacco Merchants' Association. The Committee consisted of William T. Reed. President of Larus iS: lirother Company. Richmond. \'a., Chairman; Henry Kraus, President of Kraus & Company. Paltimore. Md.; Samuel Wertheimer, W'ertheimer brothers, P>altimore, Md. ; Charles Dushkind, Secretary Tobacco Merchants' Association. 18 THE TOBACCO WORLD THE TOBACCO WORLD Anti-Cigarette Law Proposed for West Virginia A bill has recently been introduced into the West \irginia State House of delegates to make cigarette smok- ing in the State a criminal offense, and the possession of cigarettes a misdemeanor. The bill prohibits any person to sell or give away cigarettes, cigarette i)apers or tobacco used in the making of cigarettes. Anti-Cigarette Law for Washington State Nathan Eckstein, president of Schwabacher Brothers iK: C"omi)any, widely known Seattle cigar dealers, in his address before the convention of the Western Association of Retail Cigar Dealers, stated that he beheved that the Washington State Legislature is to be asked to pass an anti-cigarette law, and a Sunday closing law which would cover cigar and tobacco stores. Mr. Eckstein went on record as believing that a Sunday closing hiw would make the cities too "dead." ' It is believed that the cigar and tobacco men will fight such legislation if it is i)roposed. Cigar Production Gains More Than 90,000,000 in December The following comparative data of tax-paid products as indicated by monthly sales of various stamps and re- ceipts from certain sources of revenue is ol)tained from the Statement of Internal Revenue Collections for the month of December last. Products December, December, liU.j 1910 Cigars (large) oS5,r.si). ;!:}(» {u'.),(i99,{]'i7 Cigars (small) G(>,041,1()7 67,489,200 Cigarettes (large) '^,019,1 ;J9 2,853,050 Cigarettes (small) 1,4n,!):35,;J52 1,968,728,760 Snuff", manufactured (pounds) 2,541,612 3,167,769 Tobacco, chewing and smoking (pounds) 30.!ns.305 33,082,853 1 'laying cards (packs) 3,886.512 3.819.365 Note: Porto Rican imports for December. 1916, in- cluded in above statement were as follows: 23.1(;1.910 large cigars. 12(K000 large cigarettes and 631.000 small cigarettes. riiilippine imports for Xovember. 1916 (not included in above statement), were as follows: 12,S45.59o large cigars. 57':.(>2I small cigarettes and I i)ounds manufactured tobacco. Purchases Half Interest in Sedalia Cigar Store Charles j. Mcl-'niry, proprietor of the Smoke House to- bacco store and pocket billiard establishment on South ( )hio .Avenue. Sedalia. Mo., has sold a half interest in that pros- perous business to I). I\ Arnett, a well-known Sedalian, who will be at that i)lace from this time on. The Smoke House is to be fitted up in elegant stvle im- mediately, and this week seven new white steel pocket bil- liard tables are to be installed, which will make it one of the finest places of its kind in Central Missouri. Wood F. Axton Declines Nomination for Mayor A\'ood \\ Axton, president of the Axton-l^sher Tobacco Com])any. of Louisville, Ky., has definitely refused to enter the race for the nomination for mayor. His refusal fol- lowed the ])resentation of a petition containing more than ten thousand signatures, obtained by a committee of promi- nent business men. Henry Bendheim Henry I>endheim. sixty-three years old. vice-president of the Metropolitan Tobacco Com])any. died recently, after a brief illness in his home, 42 West l^ighty-ninth Street. Mr. r.endheim was born at Darmstadt, Cermany, and came to this country when a boy. He had been identified with the tobacco industry since early manhood. He was unmarried. w laiMiM ^ Everything Is Ready^ for the Gasparilla— Nat Rosenheim Admitted to San Martin & Leon— Angel L. Cuesta Plans Trip to Europe— C. H. S. Strike Finally Settled Tampa, Ela., January 26, 1917. ( )RGE LEON, who, accompanied by sales man- ager Nat Rosenheim, took a i)arty of jobbers to Havana, is still in that city studying the leaf situ- ation. Mr. Rosenheim returned to the San Martin r])lanck. of the Preferred Havana Tobacco Companv, recentlv left for New ^'ork Citv. Fifty thousand a day is the present output of the new factory of IVancisco Torres iK: Company, who manufacture the "Americus"' brand. 'J1iis cigar is taking well wherever placed, if orders are an indication of popularity. "Nat" Rosenheim, sales manager of San ^lartin & Leon, has been admitted to the firm. lUisiness at the fac- tory is booming. Perfecto. Chippewa Falls Stand Changes Owners The stock and business of the cigar store of A. C. r.urlingame Company, better known as "Hurly's." in Chip- ])ewa I'alls, Wis., have been ])urchased by Frank Morrison and William Dreher. The store has been established a1)out eight years, during which time Mr. Morrison has been em- l)Ioyed there. The new firm will C{)m])letely remodel the store. J 1 avana, j anuary 23, 1917. HI': market during the first half of this month has l>een (|uite lively, as we have had some big buyers in town from the United States. It seems that in view of the poor prospects nt the coming croj) this year the American manu- lacturers and leaf dealers have concluded to take the bull by his horns and pay the prices asked bv our dealers without any further haggling about the high figures. There IS no use to harp u])on high prices as long as the luiropean war contmues as we are all in for it. from the grower t.) the manufacturer, and as a last resort the consumer has got to shoulder the burden. As last year's crop has been a short one, and our packers and dealers were forced to I'ay very high figures to the vegueros, and as besides the vield ot the classes fur the American market has been \cry low, the cost prices of the leaf packed in bales has been exceechngly high. As long as there was a prospect ..I eventually harvesting a larger crop this vear, our leaf dealers were rather anxious to lighten their loads, selling at cost, or even a little below, but now as the situation has changed in their favor, prices are not alone firmly "lamtamed, but some holders are insisting upon a further advance, and the chances are in favor of their getting more money before long, as the stocks for sale in firs't liands are only linn'ted. Sales (luring the past two weeks totaled i;},148 bales ■nul which consisted of: \uelta Abajo and Semi \uelta! •ioso; Partido, (J(;->; Remedios, .S(i:,(i, and Oriente (Guisa), •»<> bales. I'.uyers were: Americans. ln,(il9; Canadians. '2i7- ex- pnrters to luirope (b:ngland, :>(). and the Canarv Islands ••"). 1<»U; shippers to South America. i:.(». and 'our local manufacturers of cigars and cigarettes. i:;!v> l)ales. •exports of leaf tobacco, from the port of Havana for two weeks, ending January i;}. l!)ir, totaled 9;];M bales uinch were distributed to the following countries viz • '"all ports of the Cnited States. Um ; to Canada, 609; " I'ngland, ."Xi; to the lanary Islands. oU : to the Argentine l^n'"I)lic. !)|(), and to Chile. :> bales. Receipts of Leaf Tobacco from the Country '•"I- two and one-half weeks, from Januarv 1 to lanu- .•Mv 18, 1917: X'uelta Abajo. i,;j.54 i^jj^s. Semi \uelta, 0.5 ^ Partido. «. • • • • •Remedios. 9. 1."}? < )rieiite, Total, ll,Ui:) . ..n''/^^'^,''-"^"^'^ ^^■^' -^>tained through the courtesy *>i i-I 1 abaco. -^ Buyers of Leaf Tobacco That Come and Go l,„v,.'r''''r','r~r"'" ^,'--''..^'"'^- i'""> Hirschhorn, the leaf i ," ■ ■ V,""™' ^'^'■" L'^Pa-y (formerly of the Ui.ted LiKar Manulacturers ) ; llenito Kovira. of lienito Kovira e.,n,,,a,,y; Joseph Me.ulelsohn. of Mcdelsohn, .onK..na„„ .V eon.pany, and Al. Silveira. of the Martine^: Havana Company. i;ron, Ta,npa: Andres Diaz, of Andres Diaz & Com- M.i> . lanne I'endas. ol M. A. (Innst & Company; Jorge l-eon. presKlent of San .Martin, l.eon .-t Con,pmn^ tc 0 npame,! by the.r jjeneral sales-n.anager, Xat KL.,d,ein,. and their general a.hertising-n.anager, II. |i. Ralev Ujonel .Uvaro (iarcia. and his nephew, Franeisco ( ion- \r,t .;"■"•■' '■^'•■'' "'"' ' •'"^■''" -^""S". "f I'-raneisco • Mango iV C omj)aiiv. From Chicago': Mike l\ leat tobacco at Havana. Arrivals of Representatives of Cigar Factories and Cigar Buyers '"j-""! ^'^'^v Vork: Charles Landau, the representative ot the I. Lpmann factory for the United States and Can- ada: Robert L. Lane, the representative of the Partagas lactory tor the United States and Canada; 1. K. \ lilaise and his a.ssistant, IL [\ Rowley, of the S. S. Pierce Com- |>aiiy. ot IJoston. l-roni Chicago: Charles Sanders, of Clarence llirsch- liorn iV Compau}-. i'rom Indianapolis: J. A. Alford, of Keifer, Stewart \- I omj)any. From Kansas City: W'. K. Cooper, of the McPike Druir C 0111 pany. ^ I'roin Minneapolis: T. L. Striblin. of the Stone-Ordean- \\ ells C oni|)anv. I'rom .Memphis: A. \ . Miller, of [. T. Targasoulo Departures-To Xew \<,i-k: Simon Kupinn. Richard Sichel and August Kuttiiauer. m THE TOBACCO WORLD THE TOBACCO WOELD 21 To Tampa : Jose Lovera, Jose Cosio, Andres Diaz and laime Pendas. To Philadelphia: John L. Kolb. To Toronto: A. R. Wilson, H. J. Lutz and Victor Fer- nandez. To Montreal : Domingo Granda and Antonio Suarez. Cigars. Considering the season of the year, business is fairly good with all the large factories, while the smaller ones have a very hard road to travel, particularly if the coming Vuelta Abajo crop should be a small one, and of too heavy a quality to be used early in the season, leaving alone the high prices which this year's growth may command. Romeo y Julieta, Partagas, H. Upmann, Por Larran- aga and I'mich are working very well, while Iloyo de Monterrey, Ramon AUones, Sol, Uelinda and Devesa de Murias seem to have fair orders, but could do more. The remaining factories do not require any mentioning. ICxports of cigars, from the port of Havana, as per our official custom house returns, and as compiled by *'K1 Ta- baca" for the month of December, this and last year, are as follows: •exports from Dec. 1 to Dec. 31, 1916, 11,803,608 cigars. Exports from Dec. 1 to Dec. 31, 11)15, 13,928,036 Decrease during the month of December, 1916, Exports from January 1, 1916, to De- cember 31, 191 (J, Exports from January 1, 1915, to De- cember 31, 1!M5, 2,124,358 121,663,309 121,005,775 Increase during the 12 months of 1916. 657,534 Increase by Countries in December, 1916 L'nited States. r.ritish Africa, Russia, Portugal, S])ain, Sweden, Uruguay, Argentine Republic, Norway, Total, Decreases by Countr Great IJritain, Denmark, Chile, rVance, Canada, French Africa, Piolivia, Spanish Africa, 2,771,150 cigars. 97,700 67,5(M) 35,550 31,525 29,050 25,972 22,404 20,500 (< 3,101,351 (( . in December, 1916 2,816,853 ci gars 1,336,625 it 447,974 (t 407,650 «< 72,250 ti 66,300 it 63,000 <( 54,500 ti « Total, 5.265,152 According to "El Tabaca," the eleven principal coun- tries, which imported over one million cigars in 1910 or 1915, is as follows, viz.: igificiRars 1015, cigars Increase 40.452,058 38.564,867 10.887,191 United States, (Ireat I'ritain, France, Spain. Australia, Canada. Chile, Argentine Kepnblic. I )enniark, Russia. Netherlands, 37 other countries, Total, 38,792.565 5,291.144 5.107,996 3,85(>.26() 3.49 1. 7.M 3.029.145 2.S23,044 2.583.720 1,766.222 371.735 5,(x;4.657 52.004.832 5.287.499 4.530.285 3.o4(>.(>6c> .UJ''gas, and IJejucal. As orders for stripping leaf are pouring in, the company may have to increase the number of strippers still more. Tomas IJenitez sold 2163 bales of Semi \'uelta and Remedies; Jose C. Puente & Company, 1159 bales of Vu- elta Abajo, Partido and Remedios; Manuel A. Suarez & Company, 650 bales of X'uelta Abajo; Muniz Hermanos. 559 bales of Vuelta Abajo and Remedios ; Herrera, Calmet & Company, 525 bales of Remedios; and Selgas & Com- pany, 308 bales of X'uelta Abajo and Remedios. John L. Kolb, the president of the Theobald & Op- penheimer Company, made larger purchases than last year, a i)roof that the factories must be working strong. Leslie Pantin bought 3147 bales of leaf, for account of his customers, during the past fortnight. Walter Sutter & Company acquired 2199 bales of leaf, for account of their clients lately. Mark A. Pollack was a buyer of 1489 bales of tobacco for his customers in the last two weeks. Shippers of above 200 bales of leaf, during the last two weeks, were : Leslie Pantin, 1089 bales; Virgilio Suarez, 1034 bales; Walter Sutter & Company, 701 bales; Cuban Land and Leaf Tobacco Company, 526 bales; Menendez & Company, 520 bales; Maximilian Stern, 474 bales; Jose Suarez & Company, 462 bales; J. liernheim cS: Son, 442 bales; V. Pendas ' & Alvarez, 362 bales; I^rnest Ellinger tS: Company, 309 bales; AUones, Limited, 290 bales; Mark A. Pollack, 289 bales; Mijos de Diego Montero, 25<» bales; liridat & Company, 238 bales; E. IL Gato Cigar Company, 236 bales; Manuel A. Suarez & Company, 2H'. bales. Dretaniv. 1 2 1. 663.309 i2i,cx>5.775 16,783,712 16.126.178 Havana-American Company to Open Factory in Memphis The Havana-American Company will establish a cigar factory in %I^"ip'i's, Tenn., about the middle of Eebruary. according to reports from that city, which state that th<- above company has secured a five-year lease on a building:" at I'ront Street and Talbot Avenue. Only a small number of hands will be emi)loyed at first, but it is expected that this number will be increased until between four and fiv ' hundred are emi)loyed. Alterations have already been started on the building, and as soon as they are coni pleted, the e(|uipment will be installed and work will begii ■ The T^. M. Schoenborn Cigar Company has recently returned to the control of the cigar stand in the Southern Hotel, Columbus, ( ). This ccmipaiiy also o])erates tli ' stands in the Neil Ibmse and at (50 l^ast Long .Street. How One Salesman Builds Business A salesman who was recently sent into a new ter- ritory, got off of the beaten track of his predecessor and called upon a druggist who had none of the salesman's brands in the showcase. The druggist met the new salesman with a cordial greeting, something as follows : "No, 1 have none of your brands and I am glad of it. I have too many brands now. I wish somebody would buy them all at half price. I only carry them as an accommoda- tion to my customers, the same as I do postage stamps." But this salesman had graduated from behind the retail counter and knew the retail business. He therefore could size up the situation and deal with it instead of saying that this druggist was an old grouch and not worth bothering with. The salesman argued something as follows : **I guess you are right, Mr. Druggist. That cigar case in its present shape is costing you money. You pay rent for this store and that showcase is taking up valuable room. Postage stamps as an accommodation are probably neces- sary, but they only take up a small corner in your cash drawer. Cigars as an accommodation are different. They call for an investment of your capital, both in stock and fixtures. I know how^ to make your cigar department pay, because 1 have just come from behind the counter of a successful retail business. I am coming in to see you every week and will be glad to show^ you how' to clean up your stock if you will put in my entire line. Together, we can make your cigar department pay." The druggist accepted this salesman's suggestion, and remarked that this was the first time that a cigar salesman had shown any interest in his cigar department. To-day this druggist is giving the larger share of his business to this salesman and is conducting a profitable business on his brands. The druggist has become en- thusiastic about his cigar department, and is giving it the attention it deserves. This salesman had applied similar methods to other sl(jres and you may rest assured he is getting a little more than his share of the cigar business in this vicinity. Some one has said that it is the man that makes the j«)b. This salesman believes that his opportunity for in- creased business lies in selling a larger number of his l)rands to his trade. — Erom "The Burning Question." Most of 1916 Crop of Philippine Tobacco Sold About 70 per cent, of the 1916 crop of Philippine leaf tobacco is already in the hands of dealers and manufac- turers. The 1916 crop is estimated at r)r),0OU,000 pounds. <'f which about 42,00U,(MMJ pounds was produced in the Cagayan X'alley. 'i'he average price i)aid for this year's nop is about $20 per hundred kilos (a kilo equals 2.02 ])nunds) for Cagayan and Isabela, and about $12 per hun- () per hundred kilos. There has been great ictivity in buying the 191 (» crop with prices averaging 30 per >nn. above the ])rice of a year ago. It is estimated that tlicre is about 60 ])er cent, of the PH.") crop and about 3n i'cr cent, of the PM 1 croj) still in the hands of the manu- i.icturers and dealers. There has been a larger export demand this year on ucount of the shortage in the United States, and due to 'u' shortage caused by the luiroi)ean War. Due to lack "I transportation and trade restrictions, there is a large ^tock of leaf being held in Manila. This year's crop in the (iagayan \'alley is of very ^nperior quality, and a further advance in the price is ex- l^ected. ^ Edd ftlh® M(5^»^s w The United Cigar Stores will shortly open a branch in Galesburg, 111. Earnings of the United Cigar Stores Company in 1916 totaled $36,000,000, the largest in the history of the com- pany. Certificate of incorporation has been filed by the Gil- disch Company, Pittsburgh, l*a., to deal in tobacco. Capi- tal, $10,000. The incorporators are C. \V. Gildisch and J. Gildisch. The cigar store in the Ebersol Puilding, Marseilles, 111., conducted by Jake Rasmussen, has been sold to Arthur Pateman, who operates a cigar factory in the Stickel Build- ing. M. C. Rumely and Guy H. Kuhns have entered into a partnership, and will open a cigar store at 1013 Lincoln- way, La Porte, Ind. The store will be known as Rumely 's Smoke House. The Universal Tobacco Machine Company, Incorpor- ated, has recently leased part of the factory structure at !)8-l04 Murray Street, Newark, N. J. They will take pos- session March 1. The Landfield-Steel Cigar Company has recently an- nounced its intention of opening a factory in Benton Har- bor, Mich. This will make the third cigar company to open a branch in Benton Harbor. F. A. Mcpherson, of Nora, Minn., has purchased the interests of J. H. Marshall and G. A. Topping in the cigar stand in the Howard Hotel, Sioux City, la. Mr. McPher- son has removed his family to Sioux City. Paul Goldberg has been appointed trustee in the bank- ruptcy proceedings of Simon P. Reynolds, a cigar manu- facturer of Bridgeport, Conn. The schedule shows un- secured claims of $737.03, with assets of $125. The A. L. Franks Cigar Company, of Jacksonville, 111., has recently removed to the Mollman Building in East l*^t. Louis. Twenty-two hands are employed at present, but the number will be increased to aRViRtt^eYeiitttally. E. C. Holt, of Holt's Pipe Shop, Spokane, Wash., has been elected second vice-president of the Western Retail Cigar Dealers' Association. Walter Le Claire, proprietor of the cigar stand in the Old National Bank Building, has been made a member of the board of trustees. The cigar factory of Philip D. Meyers i^- Sons, 333-347 ( lirod .Street, New Orleans, La., was recently damaged by fire to the extent of $ir),000. Damage to stock by water was considerable. At the time of the fire there was $30,000 of stock in the cigar factory. It was partly covered by insurance. Alterations are being made in the Gray-Court Build- ing. Marysville, O., for alterations and improvements for the cigar factory of ^^'illiam Tegge v't Com])any. At pres- ent about sixty hands are employed. AN'ith the comi)letion of alterations and the arrival of additional equipment, it is expected that the number will be doubled. 22 THE TOBACCO WORLD THE TOBACCO WORLD 23 juhn W. Merriani left town this week on a trip to his customers. ^Fax l\(>senl)luin. of the luhvin C ig-ar Company, has gone to Cuba. "Hi" ifammer, of Corral. Wodiska y Ca., was in Xew "^'ork recently. M. M. ( lans, of ( ians I'.rothers. left town this wei-k for a trip to Connecticut. I'aul llirschorn. leaf buyer for the ( ieneral Ci^ar Com- pany, is in Havana lookinj^ over the leaf situation. The A\'eyman-l>ruton Company has removed its gen- eral offices from 50 Union Square to 1107 Broadway. Joseph IMendelsohn, of ^Mendelsohn, P»ornemann v^ Comj)any, has been a visitor in the Havana leaf market. r.enito Kovira. of Uenito kovira C()m])any, has gone to Cuba to attend to the ])urchase of leaf from his factory. I. r.. HolTman. of Selak vS: Hoffman, W'ibnington, Del., lias been among the recent New ^Ork visitors. S. l\ip])in has returned to -\ew York, following a \ isit to the Havana leaf market, where he is said to ha\ e made some large purchases. Among the recent trade visitors from Detroit were Jacob Mazer, of the Ma/er Cigar C"omi)any, and ( i. W. Lee, of the well-known jobbing house of Lee iV Cady. A. Santaella, of A. Santaella y Ca., has gone to Con- necticut to look o\er the firm's leaf holdings in that dis- trict. M. C. McLoughlin. who travels for the Old King Cole Tobacco C'om])any. has left the city for a trip through the South. Sidney (loldberg. ])resi(lent of .^imon L.att il- Comj^any, is at present on a Western trip in the interest of the firm's brands. Tom Cray, well-known representatix e of the **l\uy Lopez" brand, has started on a trip through the Middle West. Max dans, of .Max Cans v\: !^on, h.as returned from his annual trip to I'orto Kico, where he has been looking over the crop situation. I'ernando Lalacio, of the "Romeo y Julieta" factorv, has been among the recent visitors. He retm-ned to Hav- ana last week. Samuel Loewcnthal reci'Utly made a trip to Connecti- cut to look oxer Some of the shadegrown leaf. Dert Loewcn- thal accomi)anied his father. Monroe lalkenstein. vice-president of S. r.achman »K: Company, of San Francisco, has been visiting a nund)er of cigar manufacturers in this citv. Announcement is made of the engagement of Nathan Garten, of (iarten cK: Sons, importers of Manila cigars, to Miss ICthel Hyman, of New York City. Henry AWMumer, of the Deisel-\\'emmer (^)m])any, makers of "San Jadice" and "LI \'erso" cigars, sailed re- centlv from this citv for the Havana leaf market. I'he ninth annual rece])tion and dance of the Lhili]) Morris Mutual Aid Association was held in I'.ryant ll'all on Sixth Avenue, on the evening of lannarv '>;Uh. ^larcelino Perez vS; Companw makers of the tanious "Tuval" brand, find no diminution in orders, nor have they allowed the factory to cease moving at full speed. ALatthew W. Rerriman, of r.erriman Brothers, manu- facturers of the big-selling "lose \'ila" brand, was among the recent visitors to New York. He has since returned to Tampa. Dick P.ythiner. of L. Uosenwald vl- T'rother. is on the job again, after a few weeks at Lakewood, where he has been recuperating from the H. C L. He ])icke(l out a good ]>lace to do it. Sidney J. hreeman has left for a trip through Balti- more, Washington and the South. .Mr. Lreeman is expect- ing the arrival of al)out 7<»(),n(M) cigars shortly after the first of February. Another Albany incorporation is that of the ( lensior Tobacco Company, Incorporated, with a capital of Sv.lt.nnn. 'J\jbacco business. 'JMie incorporators are: 11. A. Sittig, ]). A. FVaser and R. V. AVeeks. The Manila Commercial Company anticipates the ar- rival at San Francisco about the middle of next nunith, of the U. S. A. T. "Sheridan" with L.S'iu.nuo cigars and about 270 bales of tt>l)acco consigned to them. 'J'he Ryan &; Raphael Cigar Company, Chicago manu- facturers of the "Lucius" brand, have annoiuiced an ad- vance on their different sizes varying from $o to $.s. Jack- son Kelly is the New York re])resentative. Announcement is made by ( i. b'alk \- Brother, of the dissolution of the co])artnership formerly conducted by them, and of the incorporation of the l)usiness under the style of G. Falk & Brother, Incorporated. At a recent meeting of the stockholders of the Sterling ( ium Comi)any, it was voted to dissolve the corporation. It is understood that the American Chicle Conipau} pur- chased the st(ick for Jj>T(M).(MM) or thirty cents a share. Among the recent incorpcjrations at Albany is that oi M. J. Lopez v\: Company, Incorporated, with a capital ot .S:!n,n(Mi. Tobacco, cigars and cigarettes. The incorpor- ators are A. L. Cllnick, S. (l()lden and J. Goldstein. The Philippine Tobacco Company has receivetl notice of the arrival in .San brancisco of a large (piantitv of Manil.i leaf, both strii)ped and unstripjicd. The shi])ment is ex])ecte(! to reach Xew A'ork headquarters about Icbruarv luth. f^^^ J. B. Annis Joins Gradiaz, Annis & Company V interest to the trade is the news that J. P>. Annis, formerly vice-president and director of the Cien Porciento Company, will again enter the cigar manufacturing industry as a UKMuber of the firm of Gradiaz, Annis t\: Company, whose factory is located at '^\'-'> Pearl Street. Mr. Annis has been connected with the Porto Rican ciirar industry for manv years. F"or a long time he was connected with the American West Indies Company. Later he became one of the organizers of the Cien Porciento Com- pany. In the firm of Gradiaz, Annis c^ Company, Mr. Gradiaz will superintend the manufacturing end, while Mr. Annis will give his attention to the sales end of the business. Mr. Gradiaz has been manufacturing cigars for the past four- teen years. The leading brand will be "Don Julian," "'J'he Aristo- cratic Havana." and will be made in thirty-six sizes. The cigar will be high-grade Havana filler with a shadegrown wrai)per. Mr. Annis states that several desirable accounts have already been placed on the books, and the factory is now in operation. Mr. Annis will leave shortly for a tour of the South. Arrivals of Philippine Tobacco The Philippine 'J\)bacco Company, of ]'2'.i Maiden Lane, .\ew York, have been practically cleaned out of stock for the i)ast few days, but they advise us that some heavy shipments have just reached ."^an I'rancisco, and will be in New \'ork in about ten days from date. These lots in- clude good assortments of both stripped and unstripped filler tobacco. Beginning March 1st, the Philij)])ine Tobacco Com- pany will receive regular monthly shi])ments of all grades of Manila tobacco, which goods will be sent on directly trom their Manila office, and grown on controlled planta- tions. Manufacturers interested in the blending of Philij)- pine tobacco are invited to send for samples and (piota- tions. Cayey-Caugus Company Continue New York Plant I'. K. Iloisington. president of the Cayey-Caugus To- bacco Coni])any, says that they have just re-leased the fac- tory which they have been occuj)ying at I'M ICast Seventy- lirst Street, .\ew ^'ork, and that this will be devoted ex- clusively to the making of their "Juan y Julia" brand of eombination-blend cigars, which are really in the mild llavana class. These goods have caught on (piickly and repeats are the rule after the first buy. ".^avaronas" look to be in for the biggest year in tluir history, judging from the fact that the lirst six weeks (»f l!*K just showed double in volume the same ])eriod of last year. Charles Straus, of Cincinnati, was a recent Broadway visitor. Western Retail Association Affiliates with T. M. A. 11ARLI':S DCSHKIND, secretary of the Tobacco Merchants' Association, was made very happy the other day when notice was receixed at 5 l'»eek- man Street that the W estern Association of Re- tail Cigar Dealers at their annual convention held in Se- attle, adopted a resolution, unanimously, to affiliate with the Tobacco Merchants' Association. The affiliation of this body will add greatly to the strength of the Tobacco Merchants' Association among the retail trade, as the Western Association of Retail Cigar Dealers is not only the largest of its kind in the country, but has af^liated with it all of the local dealer associa- tions on the J'acific Coast. The association and the Tobacco Merchants' Associa- tion have been in correspondence for some time, but an obstacle in the form of the coupon (piestion has prevented any move toward affiliation. The W estern dealers are ab- solutely anti-coupon boys, wlnj give and ask no cpiarter in this sort of a fight. The Tobacco Merchants' Associa- tion, having no particular axe to grind, has kept to middle ground, neither ap])roving nor disap])roving of the use of the coui)on. However, the Western Association of Retail Cigar Dealers has seen the light, and believes that an affiliation with the Tobacco Merchants' Association is of more importance than the cou])on fjuestion which, after all, is but one of a thousand problems that vex the executive committee of the Tobacco Merchants' Association, and the tobacco trade in general. Schulte Secures Prominent Coney Island Corner Pease «S: b-lliman have leased to the Schulte Cigar Company for a long term of years the large ground-floor corner store in the property at the northwest corner of Surf Avenue and Fighth Street, Coney Island. This is one of the most prominent Coney Island corners, being directly on the line of the new depot station. Upon completion of extensive alterations, the Schulte Company will open a branch establishment. .^ol Gans, of Max Gans »Js: Sons, arrived in New York. February '^d, after a brief trip down to Tampa. He has a neat line of orders from all points which he touched. C\)lonel ( larcia. of Garcia (J^- \ ega, is at ])resent in Havana, \>here he is said to have made ])urchases of some excellent iu (an- other grade of vermilion) and peanut oil. The leaves are next laid flat one upon another and placed in a scjuare form and put in press overnight. The resulting blocks of tobacc(j weigh :J0 to 10 ])ounds each. The following day these blocks are shaved with a steel cutter much like a meat sheer, producing line strings of reddish tobacco. This is ])ut up in j)aper i)ackets weighing H, (>, or 4 taels each, the tael being e(|ual to 1 1/M ounces avoirdupois. Three (pialities are rec(jgni/.ed : Sang Cheet or "chopped raw,'' "(ian ^'ip" or selected leaves, and Sook ^ in or "cooked tobacco." The first two are of about ecpial \alue and the third is an inferior (juality. The use of b'ast Indian tobacco is merely an adulteration to economize cost. It is bought for $1:1 to $11 Ilongkong currency, or $(1.50 to ST gold. i)er i)icul of l.i;i 1/:! pounds, whereas the Sha Ping tobacco costs S-'lo for first. $'^0 for second, and $11 to $15 for third grade, i. e.. $15. $lo, and $T to $7.50 gold, re- spectively. In Ilongkong a manufacturer's license costs $'M local currency or about $\'^ gold per year, and a retail license costs $1 local currency. Some dealers have both. A war tax has also been imposed amounting to Slo local currency per loo pounds of manufactured tobacco. This is assessed on Mondays. AN'ednesdays, and Fridays on the weight of the finished blocks of tobacco. The sui>erior grades of manufactured tobacco sell at ()0 cents local cin*rency or about 'M) cents gold per tael (8 ounces) j)acket. Until the war tax was levied the price was 48 cents local currency. The war tax on a 6-tael (one- half pound) packet is only 'iyj cents gold, but there are other expenses which increase overhead costs. In general the Chinese are turning more and more to the foreign style cigarette, and this is especially true of the later generation. Trade in the old-fashioned Chi- nese style smoking tobacco is more or less stationary and rej)resents a demand from conservative consumers. The sale of foreign-made cigarettes in this field has increased fully in ])roportion to the increased sale of cigarettes manu- factured locally. Clever Fakir Catches Elkhorn Smokers A well-dressed young man who claimed to be a Cuban, stopped oft" in Llkhorn, Wis., the other day — and thereby hangs a tale. He had, so he said, some excellent clear Havana cigars which he had smuggled into the coiuitry, and he was anxious to ])lace a few hundred of them with men who could appreciate such choice tobacco. They were packed in bundles, and to each prospective customer he passed out a cigar which he selected from the center of the bunch. Now, this particular cigar was a good cigar, and the prospective purchasers all said so. And the alleged Cuban said they were all just like that. He was anxitnis to dis- pose of what he ha, after which the business was known as Smith & Keffer. in partnership with John \\. Sitch, of Steelton, he was also engaged in the leaf tolKicco business. A few years ago he incorporated the business, at which time he became presi- dent. ser\ ing in that capacity until his death. Mr. Smith was a Democrat. .Although many times urged to acce])t public office, he always declined. He married Sarah I^lizabeth Keffer, of Lancaster, in lSfi7, who. with the following children, survive him: Mrs. S. Wirt Mosser. Mrs. Laura I*erkins, Mrs. Katherine i'rock. Mrs. R. K. Fernow. Mrs. Walter Arnold and Anna IVances Smith. Mr. Smith was a charter member of St. I'aul's i^piscopai Church, and served as a warden of that church for many years. Edward Hutchinson i'Mward Hutchinson, a cigar store proprietor of Flint, Mich., died recently after a long illness of cancer of the stomach. He had been a resident of the city for about six years. The deceased was i)orn in Manchester, Fngland. He was fortv-six vears old. A wife and three children sur- vive him. William Gollmer William Cioilmer. for many years a tol)acco merdiant of Xew ( )rleans. La., died recently. A wife and three brothers survive. W. S. Mayes THE TOBACCO WORLD "^ W. S. AL'iyes. office manager of the C. C. Snider To- bacco Company, and well known in the wholesale trade in Lirmingham, Ala., died recently after a brief illness. b'or a number of years Mr. Mayes was vice-president of the K. J). Ihirnett Cigar Company. He became office manager for Snider's just a year ago. Mr. Mayes had a very wide acquaintance among the tobacco jobbers and cigar manufacturers of the United States and his death will be widely mourned. Beforfe going to Lirmingham twelve years ago, IVIr. Mayes was in Xew Orleans and Texas cities in the cotton business. Mr. Mayes was fifty-three years of age at the time of his death. He is survived by his widow, and one son, Marshall Mayes, a traveling salesman, who reached his father's bedside a few hours before death came. Revival of Tobacco Industry in Hawaii The tobacco industry of the Hawaiian Islands, which had a reversal twcj and three years ago on account of in- ability to market the product in mainland markets, is to be revived. Cared (1. Smith, the first director of the United States i^xperiment Staticm in Hawaii, has been appointed manager of the South Ivona Tobacco Com])any. which has been reorganized with a capitalization of ij;i(M>,()(M». 'IMie new company will take over the property formerly held by the Kona Tobacco Company, which com- menced operations in May. VM\S. 'IMie last large crop was grown in 1913. The area under cultivation dwindled to nothing last year. In the mean- time the large stt)cks of leaf produced in 1J)1U, 1!)1J, LM'^, and \^.W-\ have been completely disposed of at attractive l)rices considering the newness of the industry. ICnough cigar-wrapper leaf has been sold at top-notch ])rices to indicate the intrinsic value of the Hawaiian prod- uct. Besides starting with a full ecpiipment of curing barns, factories, and warehouses, and with some 300 acres of land that has l)een cleared and cropped at various times during the past eight years, the company mentioned has the benefit of the experience of its predecessor. It is stated by officers of the company that the 1!H7 croj) will be harvested from more than Kmi acres at Keokea and Honaunau, the latter being near the site of the famous city and temple of refuge of the ancient Hawaiians. These lands are favorably situated in the cloud belt, at an eleva- tion oi ion to •.'<»'»( I feet, a district where under normal con- ditions there are alm«jst daily rains during the hot summer growing season. — "Commerce Keports.' ^ " Tobacco Jobbers' Association Wants Clean Sales Plans The Tobacco Jobbers' As.sociation, of New York, re- centlv held an informal meeting at the Onondaga Hotel in Syracuse. X. \., to discuss conditions in the trade. Forty-eight distributt)rs were i)rescnt. Those present discussed at some length methods of discouraging questionable sales schemes and also exag- gerated advertising statements. "The only business which is worth having." said one of the members present, "is that which is established on a solid foundation by fair methods." The members will watch more closely in the future for sales and advertising schemes which they do not believe to be to the l)est interests of the jobber and dealer. New Cigar Factory for Canton Charles I*:. Stoddard and Jesse IC. Hand, two cigar- makers of Canton. 111., have leased the building at 4{\ Soutli ;Main Street, that city, and will shortly open a cigar fac- tory there. They will manufacture both five- and ten- cent l)rands. Already orders liave been secured from a number of the larger cities in Illinois. 27 Approximate Calculation of Cuban Leaf Stocks Herewith is a table, compiled by us, of the stocks on January 1, 1917, in first hands, or in the open market, as we exclude the holdings of the American houses, as well as of a few Spanish ones, which buy in the country for their Xorthern customers, and who do not sell in our market excei)ting some of the low grades for export to lun-ope, and for local consumption by our cigarette manufacturers. We have also, as usual, compiled the figures for the total crop of leaf tobacco in the Island of Cuba, of last year, and the last ten years, in order to give the readers of "The Tobacco World" an opportunity, to get an approximate idea. We must confess that it is next to impossible to be exact in this respect as we have no Government statistics, and in order to get at the correct figures it would require a good deal of time and rather heavy expenses, therefore our statistics ought to fill the bill for all practical purposes. Approximate Calculation, Showing Stock on Hand. Stock in Havana warehouses, in first hands, for sale, January 1, 11) HI, 90,000 bales, i'ieceipts from the country from January 1, to December 31, 1U1(», 301,099 Total stocks and receipts, Less sales rept)rted during the twelve months of 1916, Less sales in the country direct to manufacturers and exporters, not for sale in Havana, 3:^0,400 bales. 75,639 451,099 Fstimated stock on hand, at Havana, for sale from first hands. 396,099 55,000 Calculation of the 1916 Crop of Leaf Tobacco. Receipts to Decemljer 31, 1916, Still to arrive from the country in 1917 (est.). Consumption in the interior, including exports from outports, :^,000 bales, Vuelta Semi Abajo \^ielta Parti do Remedios Oriente Total 160,7:ei 20, HU 2{),ofi2 146,085 6,869 361,099 bales 0,000 700 300 25,000 500 32,500 15,000 10,000 25,000 166,721 21,512 26,882 186,085 17,369 418,599 Less estimated crop of the year 1915, which ar- rived at Havana, in 1916, 56,721 9 T) 1 o /V jf / I V 882 16,085 1,369 77,599 Api)roximate estimated crop of 1916, 110,000 19,000 26,000 170,000 16,000 341,000 Estimated Leaf Tobacco Crops, in the Island of Cuba, for the Last 10 Years Calculation made in 1,000 Bale Lots 1007 1908 J9(>9 1910 J9il 1912 J 913 1914 1915 1916 Avge. Crop N'uelta .Vbajo, 275 231 202 145 J 80 2(il 23!) 78 110 194 Semi X'ueita, 26 25 29 25 n 23 S2 40 19 19 25 i'artido. 60 54 67 53 (i8 rz 88 94 43 26 63 Kemedios, 130 193 175 101 1(>5 263 189 287 17(» 170 178 ( )riente, 21 2(> 15 11 2 332 42 580 21 38 17 327 16 21 512 520 517 392 591 698 341 481 Oretaniv. T. M. A. at National Foreign Trade Convention I'he Xational b'oreign '1 rade Council, which deals j)ar- ticularly with problems arising in our over-seas commerce and the measures necessary to safeguard and extend our foreign trade, held its Fourth Annual Convention, in the ' ity of lMtts1)urgh, January '^:). 26 and 27. The Tol)acco Merchants' .\ssociation of the United '^tates was invited to send delegates, and the following delegates were a])j)ointed and attended the convention rej)- icsenting the As.sociation: Jesse A. lUoch. of lUoch I'Tothers Tobacco Company; .\. M. Jenkinson, of The Jenkinson C()mi)anv; (I. Henrv Schmunk, of the Titts- I'urgh Stogie and Cigar Comj)any ; X. 1). Lean, of the ^ iiion-American Cigar Companv : M. ( 1. I»rvce. of the ^ nited States Class Companv; Howard Ha/.lett. of Augus- <'is IN.llack. Holdings of Sumatra Getting Low Cigar manufacturers who use Sumatra tobacco for wrappers aj)i)arently will be hard put to find enough of it before very long. Reports from authoritative sources say that present stocks of this tobacco in the hands of local importers total less than three thousand bales, and that no new tobacco will reach the United States before June. With the normal annual consumption of Sumatra stock in this country placed at thirty thousand bales, this means that the cigar trade faces the prospect of stretching a little more than one month's sui)ply over the next five months or so, as stocks in the possession of tlie manufacturers are said also to be small, 'i'he present scarcity here is attributed largelv to ship])ing difficulties. The fact that the next public sale in Amsterdam i)robably will not take place until May will not helj) things any. Prices have gone up as a result. THE TOBACCO WORLD 28 THE TOBACCO WORLD 29 ^ kiDngIb T®lba€€® Meg(lirn€ftn®>ffiis .•5K 111^". English tobacco regulations permitting import- ers to bring into the country, between June 1, 1!)1(), and May ',il, 1!)17, only one- third of their exports for Jyi5 seem to have worked serious harm to the cigar manufacturers of that country. Because of the pro- hibitive prices of leaf, other than American, the cigar manu- facturers have had little choice in what they could get. Under the i)resent regulations, the cigar manufacturer has no choice in the kinds or qualities imported but must de- pend entirely on the importers. It is believed that had the cigar manufacturers been allowed to import direct that the situation would have been somewhat relieved, although it is pointed out that his best interests would have been served if he had been allowed to import during the period stated above not one-third of his 11)1.") importations, but rather l)ased on his actual consump- tion, it being held that only the cigar manufacturer, him- self, knows what this amount is. 11. C. Archer, chairman of the Tobacco Trade Section of the Lt)ndon Chamber of Commerce, and a member of the Advisory Committee on Imports, has recently written his annual rei)ort for the London "Chamber of Commerce Journal," in which he reviews the present leaf situation. I>y courtesy of the editor of that journal it has been re- printed in London "Tobacco." The situation regarding raw leaf in Lngland and its bearing on our own leaf mar- kets makes it, we believe, of sufficient importance to re- print. Mr. Archer's article follows: "The most important and noteworthy event that took place in the tobacco trade during the year 1I)1(> was un- doubtedly the announcement ])y the (lovernment in Janu- ary of their intention to ])rohil)it the importation of tobacco into the United Kingdom. The war has brought in its train many startling changes and new conditions, and many difficult problems which the trade has had to meet, but not one has been so serious, or so far reaching in its elTects, as the action of the (iovernment above referred to. "If total prohil)iti(jn had been literally enforced, as on lirst reading seemed t(j have been intended, the effect would have been disastrous, and in a sh^rt time fatal, to the con- tinuance in business of a large number of nianufacturers and others, and would have eventually jeopardized the very existence of the industry. "After having interviewed re])resentative members of the various interests in the trade, however, the Presi- dent of the Board of Trade agreed to modify the original order by admitting one-third of the quantity imported from foreign ctnmtries in IIH."). jit the same time allowing all tobacco, the j)roduce or manufacture of any part of the British b'.mpire, to be imported without restriction. Although j)ressed to do so, he declined to increase this jjercentage further, stating that the conditions of shipping, and the exigencies of the country as regards food, muni- tions, and other necessaries, would not permit of any addi- tion to the (juantity specified. "Later, after somewhat lengthy negotiations, an ar- rangement whereby the importation of American leaf in- tended solely for export pur])oses. or for the use of the troops abroad, based on manufacturers' previous consump- tion, was also sanctioned by the iJoard of Trade. "W hilst this later concession was (jf the utmost value to the large section of the trade using American tobacco f(>r the ])in-])oses mentioned, other branches, such as cigar manufacturers, Turkish cigarette manufacturers, and roll makers, derived no benefit whatever from the arrangement, and many of these soon found themselves in serious diffi- culties, the allowance of one-third, based on their previous year's purchases, not being in any way sufficient to meet their requirements. They considered, and not without some reason, that thev had been rather unfairlv and un- equally treated, and it must be admitted they certainly seem to have a decided grievance. They naturally point out, that while a large and influential section of the trade has had facilities granted it to im])ort all the tobacco, and even more, than it actually requires, they themselves have had no consideration of this kind shown them, and in consequence, have been i)laced in a most serious and criti- cal position, which the more fortunate tol)acco and \ ir- ginia cigarette manufacturers, owing to the S[)ecial con- cession allowed them, have been able to avoid. "hVom the manufacturers' point of view, especially the cigar manufacturers, it was most unfortunate that it was decided that this ration or allowance should be based on his purchases during B)B"), and not on his actual con- sumption. If the same princi])le had been adopted in the first instance, as was later decided on in the case of the importation of American tobacco intended for export, viz., to grant the importing license direct to the manufacturer based on his consumption — a course suggested and strongly urged by the Tobacco Trade .Section of the London Cham- ber of Commerce from the first — a great many of the difficulties and anomalies that have arisen would have been avoided, and the whole scheme placed on a fairer and more equitable basis. "Under the regulations at present in force, the manu- facturer, who alone knows what his actual recpiirements are, has no voice as to what growths or (pialities shall be imported ; the result is that he has frecpiently found it impossible to obtain the particular class of leaf necessary for his business. "Unless some further modification of the existing regu- lations, or some increase in the allowance is granted, it is feared that many manufacturers, especially in the cigar and roll branches, will be unable to keep their factories o])en much longer, the situation having already become critical and acute owing to the im])ossil)ility of their ob- taining sufficient raw material of the proper kind to suit their trade. "The home trade, i)artly as the result of the extremely high duty, but chiefly owing to the al)sence of several hun- dred thousands regular smokers on active service in vari- ous ])arts of the world, has been very (juiet, not to say slow. This is evidenced by the Board of Trade returns, which show considerable falling off in the figures relating to tobacco retained for home consumption. Manufacturers, however, have had their hands full all through the year with (iovernment and other orders for the troops abroad, which have ke])t their factories busy, and in most cases working to their utmost capacity. "The year just closed witnessed a most remarkable and extraordinary increase in the prices of all classes and growths of leaf tobacco of every descri])tion. L'p to the opening of the market for the BMd cro]). however. Ameri- can leaf had not advanced to any great extent, the slight increases in (piotations l)eing chiefly due to the high freights, additional war risk insurance, and other similar BUSINESS OPPORTUNITIES For Sale, Wanted and Special Notices RATE FOR THIS DEPARTMENT. THREE CENTS A WORD. WITH A MINIMUM CHARGE OF FIFTY CENTS PAYABLE IN ADVANCE Special Notices. Situation Wanted. MONROE ADL.ER. CIGAR BROKER, 186 N. La Salle St., Chicago, 111. I'U.SITlON' WANTED— As foreman or assistant. Experienced on hand or suc- T . "• ^^■V^,;^ °f taking charge. Best references. Address Box 201, "The tobacco World. A.\ i:.\(Kl>TIO.\ALLV (iOOl) ol-l'OKTr.MTY to buy a well-established stogie business, sellinx to dealers as well as to consumers direct with a list of over 9(1)0 actual customers. Our exclusive brands are well known, having been nationally advertised. Can give possession at once, or any time between now and May 1. 1917. Address Box 20.^. c/o "Tobacco World." For Sale. Wanted. ADLER & MYERSON. INC., Buyers of Cuttings. Scraps and Siftrngt, 332 East Forty-eighth Street, New York City. lUK SALE— Molds. Two hundred cheroots, twenties, 3'4; two hundred cheroots twenties 4}'i;hfty perfecto, tens, 4>'i; lifty perfccto. tens, 5. Downard & Koking, 42 Vine St., Cincinnati, (). I-OR SALE— Four good cigar-flavoring formulas for $500. Send express or money order to George Uoenges, 311 West Morgan Street, Jacksonville, 111. HAVANA SHORTS — Pure Vuelta ; fine aroma. Lopez, 36S E. 78th St.. New York. »-l-tf FXDR SALE — Remedio* Havana ghorH. pure and clean. Guaranteed A-1 or money refunded. Fifty cents per pound. Also Vuelta ihorta. of the fineit quality. Edwin Alexander A Co.. 17t Water Street, New York. I-Ok S^ALE— Twenty-four Miller. DuBrul ^r Peters suction tables, in perfect condition, tor a quick sale a very low price will be accepted. Address Box lal, "The Tobacco World." charges, hut when the new to])acco from the hright l)elts of CaroHna and X'irginia came into the market in the au- tumn, prices at once showed advances of something hke .")(> ])er cent, to J no per cent, over those realized in l!M."), and so far from becoming easier, or exhibiting anv signs of weakening, became firmer and still higher as time went on, until towards the ch^se of the year, they stood at figures never before known, certainly for the last fifty years. "The cause of this sudden and rather unexpected ad- vance in these particular growths, was jjrimarily the in- creased world's deniand for light cigarette leaf, which the suj)ply was totally inade(|uate to meet. The acreage planted was somewhat in excess of that of the previous year, but partly owing to adverse weather conditions, ])articu- larly in the early stages of its growth, which aflfected the size and breadth of the leaf, and partly also on account of the impossibility, owing to the war. of obtaining the chem- ical^ fertilizers usually employed, the crop resulted in a considerable shortage in weight, estimated to amount to something between thirty and forty million pounds, "The absence of fertilizers, while no doubt reducing the yield ])er acre to some extent, seems, however, to have had a beneficial effect on the cpiality of the leaf grown, especially in regard to the important feature of good burn- ing, the last two crops having been exce])tionally satis- factory in this respect. "Dark Western tobacco, used in the manufacture of shag and roll, although higher in price, did not advance to anything like the same extent as the bright growths of < arolina and X'irginia. the chief demand all over the world, .1 deniand which seems to be increasing and becoming more insistent year by year, being for light and mild tobacco Nuitable for cigarettes. ".Ml growths of tobacco, other than .\merican. have ^een throughout the year, and still are. at almost prohibi- ive ])rices. and in some cases were hardly obtainable at • 11. The time seems not far distant, if it lias not already Trived. when manufacturers will have no option but to 'ise American leaf entirely in their factories, as was the '■-ise before the American Civil War. when so-called substi- tutes were unknown. "The urgent and persistent claims of the military au- 'liorities for additional men ft)r the Army most seriously inconveniencel all engaged in the industry, from the im- iK>rter to the retailer, and business in everv branch of the trade has been carried on with considerable difficulty in consequence. Not only wages, but every article used in the manufacture of tobacco has risen enornumslv, so that the cost of production is now fully double what it stood at in normal times. "When in addition to these unfavorable conditions we have the cost of all descriptions of the raw material ad- vancing by leaps and bounds, it was not surprising that manufacturers should have held meetings to discuss the advisability, or rather the necessity, of increasing the price of the finished article to the consumer. "Cigar manufacturers towards the close of the vear, owing to the reduced stocks of old priced leaf in the coun- try, and the difficulty in obtaining further supplies, even at the increased cpiotations, found themselves compelled to raise their prices to the trade and public, and it is only a question of time when tobacco and cigarette manufac- turers will have to take the same course, an advance, and a substantial advance, being inevitable, if the business is not to be carried on at a loss. "It seems almost certain that there are still even more difficult and critical times beft)re the trade in the near future, and it will only be possible to meet and satisfac- torily deal with such conditions, should they arise, bv all concerned being united and working and acting together for the common gt^od." CENTRAL UNION NEW CUT SMOKING READY FOR USE IN PIPE QR CIGARETTE The Original and Genuine Central Union Smoking Tobacco in a New Cut Packed in a Pocket-proof Package IH ounces — Scents United States Tokcco Ce. ■ICHMOND. VA. 30 THE TOBACCO WORLD THE TOBACCO WORLD 31 ENGLAND WANTS MORE TOBACCO English Importers Want Assurance That Raw Leaf Privilege Expiring May 31st Will Be Renewed ROM our English contemporaries it is observed that the situation in England as regards the sup- ply of raw leaf is not all that might be desired. The one-third of their 1915 imports which they were allowed to bring in between June 1, 1916, and May 31, 1917, is already exhausted in most cases. The leaf situation in the United States appears to English importers to make it imperative that they purchase their leaf im- mediately. By petition to the Board of Trade, the Tobacco Trade Section of the Incorporated Chamber of Commerce of Liverpool seeks the removal of the prohibition on leaf imports altogether, or at least a renewal of the present li- censes. The "Tobacco World" (London), from which we take the petition, states that the Memorial, as it is called, has been approved, without qualification, "by three-fourths, if not four-fifths, of the manufacturers in the United King- dom." The petition follows: "The opening of the American markets for the sale of loose dark tobacco of the 1916 crop in Planters' order which is now taking place renders it necessary for the Tobacco Trade Section of the Incorporated Chamber of Commerce of Liverpool to respectfully draw your attention to the j)osition of the trade in the United Kingdom, in which con- nection the following facts may be of interest: "I. Tlie United Kingdom is dependent upon the United States of America for about 90 per cent, of its supplies. **2. Of the total American crop the United Kingdom consumes (including supiilies for our Army and Navy) about 13 per cent., and handles for re-export a further about 2 i)er cent, manufactured and 1 per cent, unmanufactured tobacco. *'t}. The world's demand for American tobacco is in- creasing, in consequence of which there are practically no su])plies of old crops for sale in the United States, and unless the liritish trade promptly secures its share of the 1910 crop, almost the whole of it will be sold for domestic consumption in America and for other foreign countries which would be glad to secure for reserve stock the pro- portion of the crop which the United Kingdom usually takes. "4. For manufacture in the United States and most other foreign countries, raw tobacco is packed in 'soft or- der,' in which condition it cannot be used here. In the United Kingdom duty is payable on the article as imported at the rate of 5s. 6d. per lb. in leaf, or from 500 to 800 ])er cent, of its present value in bond. Consequently, to- bacco for this country has to be packed in special condi- tion, known as 'English dry order,* and climatic conditions also make this a necessity. "5. Tbe crop movements referred to in the foregoing, render it incumbent for the raw tobacco importers of the United Kingdom to make their contracts to purchase and handle in the si)ecial condition described, without delay, but so pressing have been the demands made upon them by the manufacturing trade that the licenses granted to them in June last, to import between June 1st, 1916, and May lUst, 1917, one-third of the quantity which they imported in the calendar year 1915, are practically exhausted, and in order that they may be put into a position to purchase and handle the ])ro])ortion of the new crop which it is necessary for the I'nited Kingdom to secure, im])orters desire some assurance that they will be allowed to imi)ort the same. "6. Dependent for their supplies of raw tobacco upon the Liverpool, London, and other markets of the L^nited Kingdom are the following interests, the great bulk of the supplies being in Liverpool, which is far and away the largest market, viz. : ''(a) The Admiralty. **(b) About 200 firms of manufacturers. "(c) The export trade. "After receiving their proper proportion, viz., about one-third of their 1915 purchases, under the existing li- censes many buyers are still short of stock of some grades, and unless further licenses are granted, will within a short space of time be under the necessity of curtailing their businesses and losing valuable connections, which they may never recover. Further, certain export business which used to be done by German manufacturers is now being offered to British traders, but they cannot entertain this unless they can see their way to obtain further supplies of raw ma- terial. "7. Many of the chief steamship companies in the At- lantic trade have been for several months past, and are at the present time soliciting consignments of raw tobacco from the United States to the United Kingdom, and have materially reduced freight rates in an endeavor to secure them, but in consequence of the restriction on imports of the article into this country, importers can only avail them- selves of these offers to a very limited extent. When the restrictions w'ere put into force the tobacco trade was offi- cially informed that the only object of the regulations was economy of steamer space required for more urgent im- ports. It has been proved in practice, however, that steamer capacity cannot be used to its fullest extent unless a proper proportion of light weight cargo is available, so as to evenly stow the holds of the vessels, and raw tobacco and cotton are about the onlv forms of merchandise suitable for this ]mrpose which come from the United States to the United Kingdom. "8. In view of the foregoing facts, the Tobacco Trade Section of the Incorporated Chamber of Commerce' of Liverpool respectfully requests that the Proclamation pro- hibiting unrestricted imports of Raw Tobacco should be annulled, or if from motives of State this course is inad- visable, then that Importers should be granted further Li- censes on the same basis and conditions as those given in June last (which have been handled to the general satis- faction of the Trade) for a further .33 1/;J j)er cent, of the quantity which they imported in the standard year ^1915, such additional Licenses to be available until the 30th Sep- tember next. "The Memorial is signed by Mr. Thomas Parry (Act- ing Chairman of the Tobacco Trade Section), and Mr. J. L. McCarthy (Assistant Secretary)." Additional Schulte Leases in New York City The Schulte Cigar Company have leased, through Spear & Company for a long term of years from the De- partment Store Realty Comi)any, the entire ground floor and basement space containing ten thousand (lO.OOO) square feet in the property at the northwest corner oi Eighth Avenue and Eighteenth Street. The Schulte Com- pany will make extensive alterations and improvements, and will occupy the corner portion for a branch establish- ment of its business. Pease & Elliman have been appoints 1 renting agents and report that negotiations are ])ending t" lease the remaining portion to a large well-known whoh sale concern. Pease & Elliman have leased to the Schulte Cigar Com- pany in the Colonial Hotel prnj)crty at the northeast cor- ner of Columbus .\venue and Eighty-first Street, the larg*' ground-floor store 447 Columbus Avenue. The lease i^ for a long term of years, and the Schulte Company, upon completion of alterations, will open a branch establishment. 5 BEEKMAN STREET NEW YORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), $6.00 Search (see Note B), 1.00 f Transfer, 2.00 Duplicate Certificate, 2.00 Note A — An allowance of $2 will be made to members oithe Tobacco Merchants' Association on each registration. Note B^If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. i^ REGISTRATIONS K. «; S. FIRSX BANNER:— 40,021. For cigars. January 2, 1917. Kuhles & Stock Co., St. Paul, Minn. SMQK-AGE;:— 40,022. For all tobacco products. December 28, 1916. American Litho. Co., New York City. SMOKE AGE:— 40,023. For all tobacco products. December 28, 1916. American Litho. Co., New York City. MEDIATOR:— 40,024. For cigarettes. December 23, 1916. X. A. Calogridis, Xew York City, ^ GARCIA FLORENCE:— 40,028. For cigars, cigarettes and che- roots. January 3, 1917. Malbinez & Co., Brooklyn, X. Y. SPENqpR WILSON,:— 40,029. For cigars. January 4, 1917. Ajax Cigar Co., ^York, t'a. 18-30-2:— 40,030. I'or cigars. January 2, 1917. \\m. Friedman & Co., Detroit, Mich. O. B. C.:— 40,031. For cigars. December 13, 1916. Jose Maria Menendez, Orlando, Fla. ANTIC:— 40,032. For cigars. December 27, 1916. H. M. Lakoff, Philadelphia. Pa. i LA BREE:— 40,033. For cigars. December 26, 1916. H. E. Ges- sell. Thief River l-'alls. Minn. SAN-I-PAC:— 40,034. For all tobacco products. December 29, 1916, American Litho. Co., Xew York City. TRA SUMA:— 40,035. For all tobacco products. December 29, 1916. American Litho. Co., Xew York City. ROCKINGTON:— 40,038. For cigars. December 30, 1916. Suarez Segar Co., HazardvilJc. Conn. OLD FATHER WILLIAM:— 40,039. For all tobacco products. December 18. 1916. Landficld & Steele. Chicago. 111. ENRIQUE FROM:— 40,040. For cigars. December 22, 1916. Henry J. Fromherz, Tampa, Fla. BETTY STARCK:— 40,041. For cigars, cigarettes and tobacco. January 6. 1917. The Moehle Litho. Co.. Brooklvn. X. Y. SEREMONDA:— 40,043. For all tobacco products. January 4, 1917. American Litho. Co., Xew York Citv. MONTE LEO:— 40,044. l*'or all tobacco products. January 4, 1917. MARCELINA WEBB CIGAR CO.:— 40,045. For cigars, cigar- ettes and tobacco. January 10, 1917. M. & \V. Cigar Co., Tampa, Fla. ^SUPPLIER:— 40,046. For all tobacco products. January 6, 1917. American Litho.' Co., Xew York City. EL CONCLUDO:— 40,047. For all tobacco products. January 6. 1917. American Litho. Co., Xew York Citv. WALWORTH COUNTY FAIR:— 40,048. lor cigars. January 4, 19i7. John Hoberg, Flkhorn, Wis. THEO KELLER CO.'S 36:— 40,049. I'or cigars, cigarettes and fc' tobacco. December 29, 1916. F. M. Howell & Co.. IClmira. X. Y. MR. RAE: — 40,050. I'or all tobacco products. January 11, 1917. 14ull, Grummond & Co., Inc., Hinghamton, X. Y. TRANSFERS TRI-COLOR (Trade-Mark Record), For cigars. Registered Jan- uary 19, 1889, by George Schlegel, Xew York City, and was trans- ferred to Oscar Hammerstein, .Xew York City, January 5, 1917. DETROIT NEWS (Tobacco Leaf). I'or cigars. Registered .\u- gust 25, 1905. by David Segan. Detroit. .Mich., and was transferred to Bernard Swartz, Detroit, Mich., Jaimary 2, 1917. LYNETTE (United States Tobacco Journal). I'or cigars, cigar- ettes, cheroots and tobacco. Registered .April 3, 1906. by Hey- WooH» Strasser Si Voigt Litho. Co., Xew York City, and was transferred to Tri-.State Cigar .Manufacturing Co., Xew Bruns- wick, X. J., January 5, 1917. DOUBLE DUTCH (United Registration Bureau). For all tobacco products. Registered October 10, 1905, by Ringer Bros.. Chicago, 111., and was transferred to J. J. McCauley & Son, Ulrichsville. Ohio, January 10, 1917. MR. ALEXANDER RAE (United Registration Bureau). For all tobacco products. Registered May 18, 1915, by Bondy & Lede- rer, New York City, and by various transactions was acquired by Hull, Grummond & Co., Inc., Binghamton, X. Y. ^ftSPV^f^ (Tobacco Leaf). For cigars. Registered January 12, 1891, by Hart, Murphy & Waaler, St. Paul, Minn., and was trans- ferred to Hart & Murphy, St. Paul, Minn., January H, 1917. n^"^^^ ®U^^S (Tobacco World). For cigars and cigarettes. Registered February 3, 1914, by Enterprising Cigar Co., New York City, and was transferred to W. J. Gould, New York Citv, November 4, 1916. ARTOLA (Tobacco World). For cigars, cigarettes, cheroots, sto- gies, chewing and smoking tobacco. Registered March 27, 1915, by Pasbach- Voice Litho. Co., New York City, and was trans- ferred to Central Cigar Co., Detroit. Mich., December 8, 1916. ^Of^^,<^y^ZON (Trade-Mark Record). For cigars. Registered March 1, 1899, by L. Levy & Son, Xew York City, and by various transactions was acquired by Ed. T. Colgan, Los Angeles, Cal., January 17, 1917. CANCELLED OLD TRUSTY: — 40,012. For cigars, cigarettes and tobacco. De- cember 7, 1916. Moehle Litho. Co., New York City. (Cancelled January 10, 1917.) BOBOLINK COUNTRY CLUB :— 40,002. For all tobacco prod- ucts. December 5, 1916. American Litho. Co., Xew York City. (Cancelled January 10, 1917.) A USEFUL HINT "The retail merchant," said a man of experience, "shuuld place in every package that leaves his store some form of advertising matter that is likely to bring back again the purchaser of that bundle. "Unless it be in a small town, nearly cme-half of the trade in a retail store is made up of transient sh«jppers; (►f people who have not, as yet, established a permanent place of trade. I'^verything possible that is fair should be done to make regular patrons out of these transients. **Let them know all about your business and your stock that it will be to your profit to have them know. The circular or leaflet slipped into the bimdle is one way of giving them that knowledge. A little booklet full of facts about your business is a good thing to use. The cost should deter no one, for if it is properly done, it is the cheapest form of advertising you can get. Cheap, because experience has shown that it goes a long way towards getting and holding trade." GUMLESS BANDS SANITARY AND EFFICIENT FINEST IMPORTED Gi^ar Bands and Labels GARRETT H. SMITH Unftod Sla^ mad CanadUa R«pr«iMal«tiv« Compania Litografica de la Habana, Habana, Cuba 106 EAST 19tli STREET, NEW YORK CITY Tala^MM, GraoMrcy 48S0 Cork Tips Cork Bobbins BOUCHER CORK & MACHINE COMPANY, lie. 122-222 WEST 18TH STREET NEW YORK 32 THE TOBACCO WOBLD JOSE F. ROCHA Cable: **DONALLES' Havana Leaf Tobacco £«p«cialidad Tabaco* Finos de Vuelta Abajo Partido y Vuelta Arriba SAN MIGUEL 100 HABANA, CUBA M. A. SUAREZ & CO. (S« en ^M^ (Growers, Packers W C 'T' 1 and Dealers in LieaT lODaCCO Figuras 39-41, CaWe "CUETAra" Havana, Cuba LOEB-NUfJEZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET, PHILADELPHIA K. STRAUS & CO. Impoftan of HAVANA AND SUMATRA And Packan of LEAF TOBACCO 3fl. 303. 305 and 307 N. Third St., Plilladelphia HIPPLE BROS. & CO. Importers of Havana and Sumatra and Packers of Seed Leaf Tobacco Finest Retail Department in Pennsylvania 151 North 3d St, Philadelphia E-. Rosen-wald ®L Bro. 145 "WATER STREET NEW YORK A. Cohn & Company ImpoHers of Hdtan^ dnd SumsX^^^ ^adk^ers of S^sd Leaf Tobacco and Gro'wers of Georgia Sumatra 142 Water Street, . . . New York Established 1870 Factory No. 79 S. R. KOCHER Manufacturer of Fine Havana and Domeitic Cigars and Packer of Leaf Tobacco Leading brands— "Volitta," "Quaker," "Nabobs," "1-4-5," "Havana Cream," "Imperial Beauty," "Little Vara" Correspoiuleiice with wholesale and jobbing trade invited Factory and Office«:WRIGHTSVILLE, PA. JOHN F. HEILAND 6l CO. Lancaster County Fancy B'a LANCASTER. FENNA. i:. A. IIRAUSSMAN Importer of HAVANA TOBACCO 168 Water Street New Yotk JULIUS MARQUSEE, J41 Water Street, New York Packer and Dealer in All Grades of Seed Leaf Tobacco TELEPHONB 3956 JOHN Established 1890 ConMpondMica Solldlc4 KEYSTONE VARIETY WORKS HANOVER, PENNA. Cigar Ribbons, Silk Imitation and Muslinola Ribbon Printed or Stamped in Gold or SiWar Labels. Stock Gvda. Glra Ua a Trial. Wa Waat T CARDENAS y CIA ^'*"* ^****'^- "Na«iec«-- Almacen de Tabaco en Rama SPECIALTY-'.TJELTA ABAJO AND ARTEMI8A 126 AMISTAD ST. HABANA. CUBA HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA— Gonsulado US NEW YORK, No. 13* Water Street BREMEN. GERMANY filflirPihhAnc »^rjci assortwDl if Pim ud Fiuy Rftbom VigdIIVI II 1111115 Vrlto fcr Siifto Cirl m PrtM IM to N|««MM V WM. WICKE RIBBON COMPANY 9lMnufitchtr€rs of Bindings, GAOoons, TAffgttLM, SsHn Mfid Gros GrAin WOODHAVEN AVENUE* GLENDALC, NEW YORK The Standards of America Lorillard's Snuffy : Est. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax's Snuffy : Est. 1851 ALL OF THE OLD ORIGINAL Maccoboys — K^appees — High Toasts Strong, Salt, Street and Plain Scotchs MANUFACTURED BY GEORGE W. HELNE CO., Ill Fifth A?e., New Ysrk THE TOBACCO WOBLD 33 MANUFACTUPER OF ALL KINDS OF 22sd St aid Second Afc, NEW YORK Cigar Box Labels A '^"i D I T I « 1^ TRIMMINGS. OHICAOO. 105 WBST MONBOB STREET, LOUIS O. CAVA, Mgr. J. K. LEAMAN Wm»k0r •f antf 0#«f«r in Leaf Tobacco Offiee and Salaaraom IIO-II2 W. Walnut St., LANCASTER, PA. Warahaua*: Blnl-ln-Hand, Laneaatar Ca., Pa. John F. Nissly & Co. Packara aod D«ri«ra la LEAF TOBACCO And Importers of HA VAN A No. 143 Market Street, Lancaster, Pa. LESLIE PANTIN Commission Mercliant Leaf Tobacco & Cigars Consulado 142, Havana, Cuba I. nAFFENBURGH (B. SONS QUALITY HAVANA N«pt\Bno 6, Ha-vana, Cuba - 6S Broad St., Boston, Maaa» ERNEST ELLINGER & r.n packers and importer. OF HAVANA TOBACCO lla< WarakouM, Salad 15. New York Office, 133-1 37 FimI St. MENDELSOHN. BORNEMAN CD. CO. HAVAffA E09ACC0 IMPORTERS HABANA, AMMTAO tS IM WATIR STKEET. NEW YORK M a nu; ^1 Alv are Z & Co, In.po • '•r P.\t l' yy ^\\i't\0. -• N/-V VotU Office- s \N v:i M'Fl. 1 '\ r. ( AYF ' 1re reliable lioods to sell and want our subscribers to know about them. Read their story and when writind tell them you saw it in THE TOBACCO WORLD. .-. No borfus AdvertisinjT admitted. Pace A Acker, Merrall & Condit Co., New York — Alvarez & Co., Manuel, New York 33 American Cigar Co American Lithographic Co., New York .', 35 - American Sumatra Tobacco Co ...!!!!!!!! s American Tobacco Co., The, New York ....4, 0 Arguelles, Lopez & Bro ' 3 Lopez, Manuel ix)pez & Co., M ;;;;;;; Loriiiard Co., p :..:::;::.::::': Lovera, Jose Lozano, F., Son & Co .^^V/.' .'.'.\\\\\\V.V .'.'.*.■.*.".'.■.■.■.'.■.■.■.■ .\' .■.'.'.■.■.'. Cover Pact 3 36 2 II B Bachia & Co., R. A Bavuk Bros., Philadelphia Behrens & Co., Havana, Cuba Bobrow Brothers Boucher Cork & Machine Co. Brunhoflf Mfg. Co Business Opportunity j.[| 29 Manila Advertising Agency « Marquessee, Julius ' ,, Melachrino & Co., M .* Mendelsohn, Borneman & Co., New' York Merriam Segars, Inc 10 33 ^^ • 2 Michaelson & Prasse, Havana •.«•• •V Cover IV Mi Favorjta Cigar Co., Inc. ...!..'!!! • ^"<= 31 Moehle Lithographic Co., The, Brooklyn ■.■.;..;.*.'.■;.■;.;.■■.■ ^ — Morris & Company, Philip Cardenas y Cia, Havana Castro & Co., 32 Pedro, Tampa, Fla 1 Cayey-Caguas Tobacco Co _ Cifuentes, Pego y Ca., Havana, Cuba 10 Cohn & Co., A., New York 32 Comly & Son^ W. F., Philadelphia 36 Commercial Cigar Co Compania Litograiica de la Habana — Cressman's Sons, Allen R '"'. Deisel-Wemmer Co., The, Lima, O J Demuth & Co.. William — Dunn & Co., T. J,, New York ' lo Duys & Co., H — E Eisenlohr, Otto, & Bro 2 Ellinger & Co., Ernest 33 F Fries & Brother, New York "44" Cigar Co Freeman, Sidney J 36 Gato Cigar Co., E. H Gatla Sumatra Co Guerra, V., Diaz & Co., Tami-i. Kla. I ( H Hamilton Corporation, The — llcckin Can Co — lleffener & Son, H. \V.. York. Pa .'...■..■.■■.■...'.■.■.■.■■.■.■.■.■.■■.■.'■.■.* 33 Ijeiland & Co., John F.. Lancaster, Pa 32 Helmc Co., George W., New York 32 Henry's Cigar Co "*" jo Hey wood, Strasser & Voight Litho. Co. of New York .% Hippie Bros. & Co., Philadelphia 32 Jeitles A Blumenthal. Ltd., Philadelphia Kaflenburgh & Sons, I., Boston, Mass 33 Keystone Cigar Box Co 31 Keystone Variety Works, Hanover, Pa 32 Kocher, S. R., Wrightsville, Pa 32 Kraussman, E. A.. New York 32 Krinsky, I. B .'.. 3 Landau, Charles, New York 2 Lane. Robert E.. New York lu I.*anian, J. K., Lancaster, Pa 33 Lewis. I., Cigar Manufacturing Co 0)ver IV LiRKett & Myers Tobacco Co S Loeb-Nunez Tobacco Co 32 Loewenthal & Sons. S N Neuberger, Heinrich, Havana Nicholas & Co., G. S., New York Nissly & Sons, E. L., Florin, Pa Nissly & Co.. John F., Lancaster, Pa. Pantin, Leslie, Havana, Cuba Park & Tilford Partagas, Havana, Cuba Pasbach- Voice Lithographic Co. .., Patterson Bros. Tobacco Co Pendas & Alvarez Perfect Humidifying Co , Philippine Tobacco Co , Por Larranaga Portuondo Cigar Mfg. Co., Juan F. 3* 3 33 33 33 10 10 3 .Cover Racine Paper Goods Co., Racine, Wis Kanck, Milton H., Lancaster, Pa. Kegensburg & Son, E., New York * Rocha, Jose F Rodriguez, Salvador ,". . ............'.'.'.*.'.'.' * '.* *.' .Cover* Rodriguez, Arguelles & Co ''..'.'.".".'.'. Roig & Langsdorf, Antonio !!..*!!!! Rosenwald Ik Bros., E., New York 36 33 II 32 II 3 32 Sanchez y Haya. Tampa, Fla San Martin & Leon Schlegel, Geo., New York Sellers. Monroe D., ScUersville, Pa. . Sheip Mf^. Co., H, H., Philadelphia . Shields-Wertheim Co., Cleveland, O. . Smith, Garrett H Steiner, Sons & Co., Wm., New York Stern, Maximilian Straus & Co., K., New York Suarez, M. A., Havana 5 33 33 31 36 33 32 32 Taylor, Wni. T 3 u Union American Cigar Co 3 United Cigar Manufacturers' Co .........'...','. United Map Co U. S. Playing Card Company .' 7 United Slates Tobacco Co., Kichinond, Va 29 Upmann, H., Havana 2 Universal Tobacco Macliinc Co •, w Wicke Ribbon Co., Wm., New York 32 Weyniann-Bruton Co Cover IV York Tobacco Co., The. York, Pa. 33 i 36 THE TOBACCO WORLD HEYffOOD STRASSER&,VoIGT LITHO.CO 26- STREET & 9^ AVENUE. NEW YORK MANUFACTURERS OF Cigar Box Labels Bands and Trimmings WESTERN OFFICE 179 West Washington St., Chicago, 111. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELLING REPRESENTATIVES ADOLPH FRANKAU & CO., 129 Fifth Avenue, New York City OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and smooth in character and Impart a most palatable flavor fUYORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands BETUN. AKOMATIZEK. BOX FLAVOKS. PASTE SWEETENERS FRIES & BRO.. 92 Reade Street, New York CIGAR BOX LABELS BANDS AND ADVERTISING ///f/'/i'ff/i NEW YORK Umm%m 167 T«l«»h0M Jelia 1942 M. LOPEZ & CO. Formerly of CAUXTO LOPEZ A CO. ^AlSi!7 ...„.„*..„„.„.«„*„„......,.„„„. J Dtmuth & Co.. William .,.....,.,*...„«,„,...„.,.....,,,......,...,... — Dunn & Co.. 1. J„ New \ork ♦♦....,.........,.....,..,...,...,.., fc Duys & Co., H. > •••*»•••■ i*»«+ll»«««***« *••■«•••«»*•>•*•••**••«• ••«•■**## Fries & Brother, Hwr ¥«rl| «*,„„*,*. »il %=m • ♦-»»♦ *• • «r**««« •«•»•• •«•# m %%-%.% i^r^w % ^ «^V ••••***♦»••• •■**** »• C****^****^^** *««r*rc^^ ^4 • « ■ • Oato Cigar Co., E. H. .♦»,.„,,,.*..,„,., t»atla Sumatra Co. .„.,**..,«..**,«,«.„ -V4l.-fl~*JC • fc«.*« * «» * *«^ *-« « #4 4- -»#-•-« •«* Hatnflton Corporation, ITie ..,...„.„,„„.,.„,.,♦.„»....,., Hetfener & Son, H. VV.. York, Pa. .......„,„.....„„„..,.......♦.„.„.« » Hciiand & Co.. John I-., Lancaster, Pa, ,.,,.,„♦.»,.,„.♦„„„„,..„„„,„. tt Helme Ca. George \V., New York „,„,„„.„.«„,„,>„...,^,«».,«...,..,, » llenry s Cigar Co. ....*•.•*..»»«.».»«.». ..».•,»....*..., .,,,,,., Jfl Hey wood. Strasser & Voight Litho. Co. of New ¥wk .„,.„„....**..„,.♦. » Hippie Bros, & Co., Philadelphia ......,..,....„.,„»,.,..*..„..„... 12 j«HI« « Btemnthal. Lt4., MiUdelfthla ,...,...„.. *»•••••*••*•«••«••• Keystone Clear Box V^n ^ . _ tt Keystone Varietv Works, Hanover, Pa. .....,.,....,....„,.,....,..*,...... U Kocher, S. R, Wrightsville, Pa. .,...,.„*,*,„,.........,...,..„.„.„,.„. m KrauMinan, E. A.. New York »,«*#•.,».»,»«,.,♦,..».♦..„,..„,,.,...,.„,„, M JO Latidao, diaries New A'nrb Lane, Robert E.. New Y'ork , Leanian, J. K., Lancaster, Pa. .,,.,,,,,,.,♦♦»,,, ,,,..»,„, ..,, „.„,*.„».,.,. m *^wis, 1 Cigar Manui'acturing Co. ,..,.,*„.„, ,..,,„.,.,.,,„.,....*Cw«r IV LtKptt & Myers Tobacco ^ «,...„...*»*..,..,„,..„.....,..,.....„..... i LcH-b-Nunea Tobacco Co. ,,. Loewenthal ft tens, ^ ft « » ■ # •*•■>«#*■••■ I t * - » » I Lopez. Manuel '^••J Txjpez & Co., M ^ Lorillard Co., P ."; * Lovera, Jose ^ 33 - f- . _ Lozano, l\, bon & Co. 36 8 II Manila Advertising Agency « Marquessee, Julius 7, Melachrino & Co., M .'...'.'.".' 10 Mendelsohn, Borneman & Co., New York'. Merriam Segars, Inc '. W'.::.:::::' [W Michaelson & Prasse. Havana Ml Favorita Cigar Co., Inc !'.. _ Moehle Lithographic Co., The, Brooklyn .".■ v, Morris & Company, Philip . j N 33 33 Neuberger, Heinrich, Havana 1 Nicholas & Co., G. S,. New York - Nissly & Sons, E. L., Florin, Pa. ... >|issly & Co., John F., Lancaster, Pa. as & Co.. G. S,. New York ...............'.'.'.'.'.'.'.'.".'.'.'.'.'.'.','.*.'.'.'**".*.*.".'.'.'.". 1 " ' " ' *" 33 33 P Pantin, Leslie, Havana, Cuba 1^ Park & Tihord ' ^"^ Partagas, Havana, Cuba Pasbach-V^oice Lithographic Co. Patterson Bros. Tobacco Co Pendas & Alvarez Perfect Humidifying Co Philippine Tobacco Co Por Larranaga Portuondo Cigar Mfg. Co.. Juan 1" •#•••»♦•■•»*•••••« ' ***** ••»**•■«««»* »• • « mm *(»•«■.• •* 10 3 ***>***#*»«»s««*^«**c Racine Paper Goods Co., Racing Wm ,« Kanck, Milton H., Lancaster, Pa. Regensburg & Son, E., New York ....................... Rocha, Jose F Rodriguez, Salvador Rodriguez, Arguelles & Co. ............ Roig & Langsdorf, Antonio ............... *osenwald & Bros., ^ ^np ¥«ft ...... • « « a I » •• ■ ■ *• •»»**fw*m**0**mm*t9***9m**9m9999mm» •• ■ • •■ ************* *** • • * «> *■ »«•#<*•••«•■«■■ .a • * • *'*"# W-~* ♦!► *"* » *A # •Cover .Cover 36 33 II 32 II 3 3d Sanclicz y Haya. Tampa. Fta. ♦..*«*.«„«,.,.„,.„....„.,„,........ |an Martin & Leon ..*.«««»«»»,,4»»*.««„»,*.„.»........ |clilegel, Geo., New J^ork *5.#*w...w*».**..*««,. *.**.., ...,„,... Sellers Monroe D.. Sellersville. ft. .«,.«.„..„. .,...„,„,**^„„.. Sheip Mig. Co.. H.H., Philadelphia .,.»,«,,.,.,,....*.«..,*•„.»«♦,*, |hields-\\ ertheim Co.. Cleveland, O. ..*.•♦».,»«,*..,,..„„„,„.„„, gmith, Garrett H. .••••. ..»..«».**.»*«.»,»,»,„,.«„,.,,.*., «einer. Sons & Co., Wm., New Ywlt ♦«*,»„,,.,.„.,..»^^.,. .„„.,.,. ®*^'"'*« Maximilian _ .••.»***»• »•*•*•»*>«•.».»..,..*»,*«, ,«,,»„, Straus & Co., K., New York •..*.».*.4, Suarez, M. A., Havana •* V* •• a • * ••* # < 1*4 ■ s-vv^a* »«« » * «*•• •«»•■• ***4 •• •■:#« *••«•• r* • * •-♦"1 -^ •« * ■ 9 t 5 3i 33 31 36 33 32 32 ^yl«, W«, T, * • •• «#■**«»« ft* #»• •• < !■#««•« * ft* r *****•«■*« v^«»**** »««** ■#'*«*««^a I * • #=••• »•• Unioii^nerican Cigar Co. ....^. ..•.«..,«..♦. .„..„,i,»..,.„„,„....,^,„ i Cnited Cigar Manufacturera Co. ••...•«».*..,...,*.,.«*„«,.. „„,^,„..,. -. Cnited Map to ,., .«*,,.,,.,,.,«, C S. flaying Card Coitipaav ..•,......,,.., United States Tobacco Co., Rtchmond, Va. Uptnann, H- Havana ......... Vniver«al Tobacco Machine Co. ■ ** • • * I f**^t*»«*#"*«i *m % m im i ^ f » W W^icke Rib^n C«., W«., Kew %'ork .,,,.,.,,,.♦,,,. Wcyntann-Brttton Co, •«..•■•«•..*••*••«.•*•.•..••..(.. I....... " •* # .*»*.-»i.*. York Tobacco Co., The. York, Pa. .•«<*..•*.••.«„,.,... »*»»»**»i ... m IN IBNTIONAL SUCONl) LiXPOSURE WE 6UAR4NTEE Snuff TtBe ABSOLUTELY PURE WE guarantee Copenhagen Snuff i» made from the whole leaf o Tenneuee and Kentucky Tobacco. We guarantee the sweetening and loasoning and flavors and scent, in fart •▼eiything that is added to the tobacco or put on the tobacco, is pure and ■uty be used freely in food under the United Sutes Pure Food Laws. OUR OFFER THAT every user of Copenhagen Snuff can feel entirely safe and know that he is using a pure tobacco, we offer to any man (including our own employees) Five Thousand DcJlars who will show our guarantee to be incorrect, or to any man who finds in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that may not be used freely in food producto under the United States Pura Food Laws. Weyman-Brnten Company 1117 Broadway New York ^ l>flECIOtNT A New Window Trimming Book ^ The most useful window trimming book that has yet been offerecl to the public. fl This book con- tains a total of 1 30 background draw- ings and a num- ber of small detail sketches. qThe first half of the book has the displays arranged in the order in which they should be installed. flTlie backgrounds are arranged in such a way that anyone can follow thorn out. ^ The editor has had more than twenty-five years* experience in every phase of window trimming and it has taken ten years' continuous w^ork to prepare the drawings. Every mer- chant should possess a copy of "SHOW- WINDOW BAOC- GROUNDS". Prepaid. $1.50. Sobarro Waxlh 236 (tiitBttoA ^rrrt ffftlaHrltitria The Nan Who Smokes Them Says "It is the BEST CIGAR VALUE IN THE WORLD tt 5c." That is the remson the John Ruskin Cigar is one of the World's Biggest Sellers. THEY John Ruskin Cigars are hand- made and the Havana tobacco used is the choicest grown. They Ve mild— Big and Fragrant, Valuable Profit Sharing Voucher oa the Band of Each John Ruskin Cigar. I. LEWIS CIGAR MFG. COMPANY NEWARK, N. J. Largest Independent Cigar Factory in the World. INTRODUCING TOPIC Like Bold in the nickel market *'Above Air in sell- ing, in quality, in character is TOPIC Our new ten cent cigar TOPIC is a real clear Havana domestic wrapped cigar "ABOVE ALL" our reputation is in back of our new product TOPIC BOBROW BROS. PHII.AD£:i.PHIA '*■<•. i ^ ■itABUSHlD 18S1 -**< >4Atkf. FEBRUARY 15th 1917 Leading Features Amendment to Place Ad Valorem Tax on Tobacco Industry Fails American Federation of Merchants Formed in New York City British Government Might Make Effort to Raise Its Own Leaf After the War The New **Tuxedo" Campaign Suggestions for the Retailer Office Boy's Column Knickerbocker's Broadway Jottings Trade Letters of Vital Interest From All Sections Latest Reports From the Cuban Market Latest News of the American Leaf Tobacco Market Registration of New Brands of Cigars Cigarettes, Tobacco, Etc vLu 1 -»/ -Tf.-v / VoL XXX ^11 No. 4 PXTBUOATIOM 0FFI0S8: 236 ChMtaat Street, Philadelykla r-j H^ >^ WE 6U4RANTEE Copenhagen Snuff To Be ABS0LU1ELY PURE WE guarantee Copenhagen Snuff is made from the whole leaf o lennowee and Kentucky Tobacco. We guarantee the sweetening and seasoning and flavors and icent. m tact •rerything that is added to the tobacco or put on the tobacco, is pure and ■ay be uwd freely in food under the United States Pure Food Uws. OUR OFFER THAT every user of Copenhagen Snuff can feel entirely safe and know that he is using a pure tobacco, we offer to any man (including our own employees) Five Thousand Dollars who will show owr guarantee to be incorrect, or to any man who find* in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that may Dot be used freely in food products under the United States Pur« Food Laws. Weyman-Bruton Company 1117 Broadway New York PRtSIDENT The Nan Who Smokes Them Says "It is the BEST CIGAR VALUE IN THE WORLD at 5c." That is the reason the John Ruskin Cigar is one of the World's Biggest Sellers. THtY John Ruskin Cigars are hand- made and the Havana tobacco used is the choicest grown. They re mild- Big and Fragrant, Valuable Profit Sharing Voucher on the Band of Each John Ruskin Cigar. I. LEWIS CIGAR MFG. COMPANY NEWARK, N. J. Largest Independent Cigar Factory in the World. .^v A New Window Trimming Book i SHOW WIN DOW : 1; BACKGROUNDS j ^ The most useful window trimming I book that has yet been offered to >^ the public. ^ This book con- tains a total of 1 50 background draw- ings and a num- ber of small detail sketches. qThe first half of the book has the displays arranged in the order in which they should be installed. ^The backgrounds are arranged in such a way that anyone can follow them out. ^ The editor has had more than twenty-five years' experience in every phase of window trimming and it has taken ten years' continuous work to prepare the drawings. Every mer- chant should possess a copy of •'SHGW-WINDOW BACK- GROUNDS'. Prepaid, $1.50. ©nbarro Wavili 236 (ClirBtnitt ^rttt l^l\xlahtlplf\si INTRODUCING TOPIC Like Bold in the nickel market "Above All" in sell ing, in quality, in character is TOPIC Our new ten cent cigar TOPIC is a real clear Havana domestic wrapped cigar "ABOVE ALL" our reputation is in back of our new product TOPIC BOBROW BROS. PHILADELPHIA t*» ^WILISHID 18S1 Trade Letters of Vital Interest From All Sections Latest Reports From the Cuban Market Latest News of the American Leaf Tobacco Market Registration of New Brands of Cigars Cigarettes, Tobacco, Etc. ^ Vo!. XXX^II No. 4 PUBLICATION OFFICES: 236 Chestnut StrMt, PhilAddphU THE TOBACCO WORLD F. C, LOZANO i WL LOZAHO TRADE MARK le«. I'. S. Pal. Offic* F. LOZANO, SON »• CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Lozano'' Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York Address, 437 Fifth Aveni iSiSmStSS^ The same great organiza- tion, kind of advertising and quality standards that have made TRADE MAHK mm THE UN1VERS>^L PIPE the world's bi£(£(est selling^ pipe — are back of The Big Four BRIGHTON, to retail at $ .35 and up WINDSOR, to retail at .50 " " STRATFORD, to retail at .75 • •• W. D. C. HAND-MADE, to retail at 1.00 •• " You offer your customers their choice of 24 dif- ferent shapes in each grade ! All are genuine French Briar Pipes with vulcanite bits. You can carry all of these popular, nationally adVer' Used W. D. C. Pipes in a relatively small stock, and you'll find them quick to turn over, quick to make good profits for pou! Write for details — right away ! WM. DEMUTH Cf CO.. New York La Flor de Portuondo <( EL GRANDE" CIGAR MFG. CO PHILADELPHIA MANILA CIGARS Jis Mild and as Cool as a breeze from the sea — Manila Cigars burn perfectly— They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every ^ox The Original and Genuine Central Union Smoking Tobacco in a New Cut Packed in a Pocket-proof Package IH ouncet — 5 eenti United SUtes TobMco Ct. ■ICHMOND. VA. For Gentlemen of Good Taste San Felice CIGARS -^Z:'}} ^•'MfR C '^►^^ The Deisel-Wemmer Company LIMA, O. F. C. LOZANO y, m LOZANO TRADE MARX IH- D. S. rtt. IfflM F. LOZANO, SON «• CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Lozano'' Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York AddraM, 437 Fifth A^ tvg^Kiy>M/4gjg>: ^WA' THE TOBACCO WORLD The same ^eat or^^aniza- tion, kind of advertising and quality standards that have made WD TRADE MARK THE UNIVERS/gL PIPE the world's biggest selling pipe— are back of The Big Four BRIGHTON, to retail at $ .35 and up WINDSOR, to retail at .50 ' " STRATFORD, to retail at .75 - • W. D. C. HAND-MADE, to retail at 1.00 " •• You offer your customers their choice of 24 dif- ferent shapes in each grade ! All are genuine French Briar Pipes with vulcanite bits. You can carry all of these popular, nationally adVer* Used W. D. C. Pipes in a relatively small stock, and you'll find them quick to turn over, quick to make good profits for pou! Write for detaOi— ri^ht away ! WM. DEMUTH 6f CO.. New York La Flor de Portuondo EL GRANDE » The CIGAR MFG. CO. PHILADELPHIA MANILA CIGARS jIs Mitd and as Cool as a breeze from the sea — Manila Cigars burn perfectly— They are all hand made, Spamsh method — They have body and character— A high standard of quality is rigidly maintained under Govemment supervision and inspection. Look for the Government Guarantee Stamp on Every ^Box \m NEW CUT SMOKING •' t A f J r F L) I ' U S L '^ IN r-IPf OR r.lCjARETrE, 1! The Original and Genuine Central Union Smoking ToImicco in a New Cut Packed in a Pocket-proof Package \% ouncat— 5 e«nts United SUtM TohMct Ct. ■ICBHOND. VA. For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer ConqMuiy LIMA, O. • THE TOBACCO WORLD THE TOBACCO WOBLD ^""''C^IGARS reduce selling cost-- because an ever constant demand, created by Cinco Quality, insures a quick turnover ^ stock. \ -^-, ' LONDRES CONCHAS PANETELAS OTTO EISENLOHR & BROS., IN OOlt^ORATeO PHII.AOCLPHIA. .fjf. Behrens & Co. Havana, Cuba Eatrella No. 19 Manufacturers of the old brands • JJ "Sol" and "Deresa de Murias Independent factories Our Motto: Quality, always a little better than Havana's Best, Quality Paramount CELEBRATED H. UPHANN CIGARS Strictly Independent Manufacturera CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street ^ New York Board of Trade Bldg., Montreal, Canada We are proud of STAG. And your customers w^ill like STAG. Because STAG is the ripened product of *' I 56 years* experience in making good tobacco!* You lay a smooth, firm road to loyal patronage when you recommend STAG. STAG hacks you up I EVER LASTINGLY GOOD MADE AT OUR NEWARK, N. J. FACTORIES •^ROCKY FORDK- QUALITY-HAND MADE-SUMATRA WRAPPED-NICKEL CIGAR Di ,^ •'«<>_, '"■n"^»c'"'<. •* our 8«v«al factories located at PIITS- BURGH. PA., a very attracrive and extensive line of Cigarf and Stogie* to retail at 5 for lOc— 4 for lOc— 3 for lOc and 2 for 5c., giving the Jobber and Retailer an exceptional margin of profit. Write For Full Information UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH Ji Cigar With Hardly a Rival MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba ADGDST KDTTNADER, Ce-ral KcyitttitotiTe. 235 FIFTB AVE., HEW YOU Free! Free! SAMPLES A>k and You Will Receive ....FIFTH AVENUE.... A Union Made Cigarette of Quality lOc FOR PACKAGE of 10 Mouthpiece, Cork or Plain Tip L B. Krinsky, Mfr. rilC n* LIVE DISTRIBUTORS WANTED Street . Y. E. H. GSTO CIGAR COMPANY FOR FORTY YEARS Br Whhh CUar "-- THE STANDARD "' cfiLiiK ISSB Write for Open Territorr FaetoiT: Ker Weet. Ra. New York Offiee: 201 W. BrMdway T. J. DUNN (a CO. M«K«r« of The New Bachelor Cigar ^01-405 n. 9Ut Street New Yorh BACHIAS HiTani Cigiw For Hon of Neaiis Renowned for Uniformity n>EJ^TinB» Sr the GttEEff AND GOLV 9ANt> Re A. BACHIA & CO. 47 West SfaitoMilt St New York "•■KLJ^IP TH^^ TADEMA HAVANA CIGARS Argiiellesp Lopez & Bro. MAKERS GENERAL OFFICE FACTORY WAREHOUSE 222 PEARl STREET TAMPA LEALTAD 129 NEW YORK FLORIDA HAVANA G. S. Nicholas & Co. 41 t^d 43 Beaver Street, New Yorlc DIRECT IMPORTERS of the highest grades of Cigar. manufactured by the Independent Factories of Havana aD of which are made under the personal control and supervision of the oldest cigar manufacturers in Cuba, thus retaining for each its own individuality. Price List Mailed Upon Request. I HAVANA CIGARS ROMEO Y lUUETA The Leader in all the World's Markets D. 1 K«rrMMtatin: Wn. l.Ujln, IS BitU lt.N.Y.CIt7. BAYUK BROS 5*^ CI GAR THE PERFECT CIGAR THE TOBAPCO WOELD ^4^' if DON'T tell me the world ain't growin' better. Most things improve with age— just like /^T- tobacco. . Gorernmeiit bond inspection. 8 uz*. only_Cig.rt to retail for 2 for 25c to 25c Mch. Package and good* show quality and claM in every deUil. • U nor de Sanchez y Haya" have always been leader* in their field. Better than ever. SANCHEZ Y HAYA, Tampa, Honda THE TOBACCO WORLD HOW do you know wee Jennie's atMoihei^'sPevAime? By the lavish fragrance that permeates the house. It makes you smile. How natural that love of fragrance— how irresistible the fra- grant things. It's the pure fragrance of a thoroughly good tobacco that attracts you to it— that wins you — for pure fragrance is the surest guarantee of satisfaction. **Ybur nose knows." Pure fragrance is the soul of TbePerfeci Tobacco for Pipe and Cigarette Made of the most fragant leaves of the tobacco plant — the tender Burley leaves, ripened in the Blue Grass sunshine of old Kentucky, mellowed and carefully blended — Tuxedo has a fragrance all its own. "Your nose knows." Try Thtt Test: Rub a little Tuxedo briskly in the palm of your hand to bring out its full aroma. Then smell it deep — its delicious, pure fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment — *'Vour Nose Hnows*^ Guaranteed by /I Guaranteed by K)c«nt Tins H*iF«iFui' Pound OiA^ Humidors iw V oa»o<*^ Tce Qne of the Currant TUXEDO magazine advertisements THE TOBACCO WORLD American Sumatra Tobacco Co. LARGEST PRODUCERS OF SHADE TOBACCO IN THE WORLD Our 1916 Crop of SHADE WRAPPERS grown upon our Connecticut, Florida and Georgia Planta- tions, mark a new era in the history of the industry. ^ AMERICAN SUMATRA TOBACCO CO. 142 WATER STREET, NEW YORK 10 THE TOBACCO WORLD Because we have produced a genuine clear Havana cigar that pleases many smok- ers of high-class goods you will find one or more of the San Martin & Leon brands constantly in stock in many of the better class of cigar stores, cafes and clubs through- out the country. •*Flor de San Martin & Leon", **Hoyo de Cuba" and **E1 Briche" are brands made • • • by us under Government supervision in a bonded factory. Into these cigars are put the finer qualities of Cuban leaf grown on our own plantations on the Island of Cuba. You can profitably better your trade by stocking one or more of these brands. San Martin & Leon Tampa, Florida Member Tobacco Merchants' Association QUESTION: "Why is ^ FRAT cleaning up?'* ANSWER: "Biggest value in smoking tobacco world/' lOc quality— I Oc quantity —retails in the Patterson duo-paper package at 5c Would cost double in tins. Most jobbers arc supplied. Origtnal PaMCMOni of Richmond, V*. Write for exclusive agency for the **Lord" Cigar The Cigar that the Consumer conies hack For -Exceedingly Better" HENRY'S CIGAR CO., Philadelphia, Pa. ESTABLISHED 1867 Y. Pendas Si Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "OUALITy Office and Salcsroonv «0t^3 THIRD AVE. NEW YORK CITY H. S. LOEWENTHAL S.LOEWENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK "LA MEGA" "^SSJ" HAVANA CIGARS OF THE HIGHEST QUALITY AND BEST WORKMANSHIP V. Guerra, Diaz & Co., Tampa, Fia. M. MELACHRINO & CO., Inc. EGYPTIAN CIGARETTES Yeu Cannot be Mistaken 1! You Stock the Easiest Sold Cigarettes M. Melachrino & Co., Inc., are purveyors and supply all the Courts, Embassies, lao Clubs and 360 RegimenUl Messes throughout Europe GRAND DEPOTS OF 1 1 ondon. 8 R.^i Si . S. W. C.lcuii. 10GovCTiim™iPl.« CAIRO, H~d Office .iiJF.ci«y M MeUchiino & Co- be. iCptlown, SoulhAltic Ale».iid™. Rue Chnid P.ch. H.mbuu, 1 8 20 Clou,. B.ckerMi.w AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD . PRICE UST UPON APPUCATION 214-216 WEST 47th STREET, NEW YORK Vol. XXXVH. PHILADELPHIA AND NEW YORK. FEBRUAHV .. t, ., AMENDMENT PLACING ADYALOREM TAX ON TOBACCO INDUSTRY FAILS Rejects Proposal After Discussion No. 4. S I on the outside looking in cannot understand why the tobacco industry should not provide a fair portion of the sum which is expected to be Senator Sh'itll ^f t' ""^ '^"^"""^ '''"• ^°' *hat reason benator Shields, of Tennessee, in the Democratic caucus of the Senate offered an amendment which would place a grad uated tax on cigars and cigarettes based on their respectfve values, as well as additional taxation on the liquorTndus- Previously Senator Shields had presented his proposal' o the Committee on Finance who did not support it He hen presented it to the caucus which also failed to adopt t. It IS said that the Senator may take it to the floor o he Senate and demand a vote on the amendment with better chances of making it uncomfortable for the o bacco mterests. This hope, however, is based largely o°i the belief that these are several phases of the revenue bi bill co'Ltp *''' "'" '^^^ ''"'"' °PP°^'*'°" -"" ^^ menffH^'"^ '•'" presentation of the proposed amend- ment to the revenue bill to the Committee on Finance the National Cgar Leaf Tobacco Association, through Chiles •ox, chairman of the Legislative Committee of that body arfoUowsr"''"' *° **"' ^°'"'"'"^^ °" Fi"^"". which read ci.-,tiI?T ''"''i!'! °^ '^^ ^^"°"^' Cig^'- Leaf Tobacco Asso- ion of th^t V"'". "u '="'""' P'°'^'' ^g^'"=' the adop- ter Shi nt ^?T" °^ '^^ amendment presented by Sena- ^rad,,.f 'h ; ^^""^.^^^^' °" the second instant, imposing graduated taxes on cigars. The enactment of such a pro- vision would deal a heavy blow to an important industry « h.ch IS now supplying a very large amount of revenue to .th!° 1'"""^"*' '"'"^""^ t'^^'t would probably be diminished [axes '""«a=^d by the imposition of the proposed tixel^n """"t"^ occasions the project to levy graduated axes on cigars has been brought forward, and some years ..go Congress enacted such a law but speedily repealed it un! %"'P /°''*'"^*'°" of the Treasury Department. It uas a failure from the outset, produced no additional reve- lue, and only served to incite fraud. "The impression that the cigar selling at retail for more . i^r .r/r*' P''^'."° """'^ ^^"^ t''^" '^ Pa'd by the nickel >;gar and those retailing at lower prices is wholly erroneous , th. » J * demonstrated. The chief line of demarcation ■ the trade, it should be said, is five cents and not four ■ , " n'f ^"8^8:ested in Senator Shield's amendment and it ^- a well-known fact that those cigars which sell at more iw. ?/!"*f ^^"^ constitute less than ten per cent, of ;iose sold both foreign and domestic. This small propor- nri. ""°""t'"«f to less than one-tenth of all the cigars Keted no\v pays a much greater proportionate revenue |an goods selling for 5 cents or less. Imported cigars of .,,.„; ";'^""'acture pay a customs duty of about $60 per Jusand m addition to the internal revenue tax at $3 per (Continued on Pagt i8) ORGANIZE AMERICAN FEDERATION OF MERCHANTS IN NEW YORK CITY ""' to ProZrAuTf ""?°"'/'"^" Dealers-Will Seek _, °.™°te All Laws Auned at Illegal or Unfair Trading-Nicholas Ehrlich Tempera,^ Chairm^ ^FalTal '?' ''"■ '" ^"^ °'«'=^^ °f the American i air Trade League, m New York City a reore sentative gathering of merchants of dif^er;nt t3es for .,, "^eanized the American Federation of Merchants for the protection of small merchants and support of the price maintenance measure. Nicholas Ehrlicrwas eW ted temporary chairman; Mr. Hansen, co-editor of the "New t^e "R "o"' ^'«-<=hairman; Mr. Mason, editor of the Business Record." secretarv M.- t3„, cunor oi of "Aiitomr^hii. r-i u ,^Y y' ^^- I^osengreen, editor Charleton o^ 1,5^';^'' °i ^'"""^'" *^^^^"«^'- Robert H. Ehrlich ?L I l^^°adway, counsel and attorney. Mr. Lhrhch, the chairman, m his remarks, said : "It is a pleasant coincidence that our first organization cTTrfedThe" of °H ^""°/"'^ ^'""<^''>'- Abr?harL°" coin ireed the colored man from slavery We attpmnt t,. organize a federation of merchants to liberate themselv s Sion*^ Th:r' "'*"*ri! •^"■"P^''^'- anTm* usT i m-^ TT' . ,. ^'°"'' ^"<^ the butcher, the drvgoods man dealer all 'th:""1," "'",' "^^ "^''' ^^'^ andX news dealer, all the small merchants and even small professional men, who are in the law business or medical bus^ess rre o^f the^^un-^r^"^' """'°" '°^ ''' ^°°'^ ^"'^ ^^ We 'Je'^'a^oart oTlh '° '°'''*^. ^""^ "^ '"*'t'e<» to justice, vve are a part of the community. When we destroy the small merchant we destroy the best element of soc ety the strong pillar of democracy. society, tne but It* ""-chants today are struggling for an existence, ut, ,^hat about our children? What can we plan for thei- future^if the bottom of the means of our living is disa^ "The kind of business we had fifteen years ago is gone taTwithl '.r°""* °' '"^'"^^^ '"' <'° today wilfno stay with us in the years to come. Like the floating water n a river, the water of yesterday will never come bfck and the water of today will not be there tomorrow. The river htrl vT', "°* 'u" '=""' ^^''ter. The business will be gotten ''' '"""''""*" °^ today will be gone and for- "Let us look up some facts. A fifty-million-dollar mar- ket was formed the other day in Philadelphia, taking in thirteen hundred grocery store. What chance will an in- dividual grocer have to compete with this fiftv-million-dol- lar company? "The financial reports of business done by S. S Krese-e Company ,„ 1916 was 26 per cent, greater than in 1915. mnc^^ T ^°'"P='"y '^as done business over $87,- 0(0000 worth in 1916, an increase of 11 per cent. Th. McCrory Stores Corporation has increased its business 21 per cent m the last year. The Acme Tea Company has increased its business 20 per cent, in the last year The «9nn nnn '''"''^^ *^°'"Pf "^ ^°" an annual business of about $200,000 worth, at about 50 per cent, gross profit The Liggett Drug Stores in a one-cent sale circular states that (Conlinued on Page i8) IRR 12 THE TOBACCO WORLD THE TOBACCO WORLD THE TOBACCO WORLD ESTABLISHED 1881 PUBLISHED ON THE 1ST AND ISTH OF EACH MONTH BY THE TOBACCO WORLD CORPORATION J. LAWTON KENDRICK, Trea«ur«r PUBLICATION OFFICES 236 CHESTNUT STREET PHILADELPHIA Bell Telephone— Lombard 1768 Keystone Telephone — Main 1824 r. LAWTON KENDRICK Managing Editor ttOBART BISHOP HANKINS Advertising: Manager BUREAUS OF SPECIAL CORRESPONDENCE «OSTON CHICAGO DETROIT SAN FRANCISCO KEY WEST TAMPA MILWAUKEE LANCASTER CINCINNATI HAVANA. CUBA, OFFICE-PERSEVERANCIA 8, CARLOS M. WINTZER Representative Subscription in United States, Postage Paid $2.00 per Year ForeiRn Subscription, Dominion of Canada and other Countries of Postal Union $3.50 per Year Single Copy 15 Cents ADVERTISING RATES MAILED UPON APPLICATION Entered aa Second Claas Mail Matter December 22, 1909, at the Post Office. Ptiiladelphla, under the Act of March S. 1879 Vol. XXXVII FEBRUARY 15. 1917 No. 4 TOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES. JACOB WERTHEIM. N«w York President QBORGB W. HILL. New York Vice-President EDWARD WISE, N«w York Vice-Pre«ident JESSE A BLOCK, WheeUn«, W. Va. Vlce-Pre«ldent JOSEPH F. CULLMAN, JR.. New York Vice-President ASA LEMLBIN, New York Vice-President LEON SCHINA8I. New York Treasurer CHARLES DUSHKIND, New York Secretary New York Offices. 6 Beekman Street. CIGAR MANUFACTURERS' ASSOCIATION OF AMERICA FREDERICK HIRSCHHORN, 64th St and 2d Ave.. New York. .President CHARLES J. BISBNLOHR. tt4 Market St. Phlla., Pa. Vlcs-Pr«iidsnt JOSEPH B. WERTHEIM. 81st and East End Ave.. M'hat'n. N. Y.. Treasurer 8. K. LICHTENSTEIN, 40 Exchange PL. Manhattan. N. Y Secretary THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION CHARLES FOX, New York President F. M. NEWBURGH. Hamilton. O Vice-President OEOROE BERGER. Cincinnati. O Treasurer JOSEPH MENDELSOHN. New York SecreUry INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION J. A BLOCK. Wheeling, W. Va President WOOD F. AXTON. LoulBVllls, Ky. Vice-President RAWLINS D. BEST, Covington. Ky Secretary-Treasurer Following the growth of the automobile industry when an increasing number of accidents made it plainly evident that some regulations must be made regarding their opera- tion, in a number of the States it was the A manufacturers and dealers themselves who Suggestion went to the legislatures with suggestions urging laws. They did this before a lot of fool lawmakers who knew little or nothing about auto- mobiles gut together in a rage and passed laws that would probably have done |)ermanent injury tu gi-o\vth (jf the in- dustry and to the sales and use of the automobile. The automobile manufacturers admitted that legisla- tion was necessary and they proceeded to co-operate in the framing of bills which placed restrictions on their use but which at the same time offered protection to the vast body of motorists who used care and consideration in the opera- tion of their machines. The other day at a dinner a former State senator and a publisher, both of whom use cigarettes, arose in turn and stated that the enforcement of the anti-cigarette laws in Pennsylvania amounted to very little in the larger cities, and they both said that they would favor legislation of a most radical kind to keep the cigarette away from their sons until they reached maturity. The claim was made that the dealers in the first place were, for the most part, very careless in selling cigarettes to minors, and in the second place that there was no effort made to apprehend youthful offenders who, they said, could be seen smoking under the very eyes of the police in every part of the city. It seems to us that the growing antagonism against the cigarette as indicated by the increasing number of bills directed against their use and sale, now appearing in State legislatures, would arouse the manufacturers to some ac- tion on their own part. It is just as unlawful for a minor to buy cigarettes as it is liquor, in many of the States. In most liquor es- tablishments the purchaser is warned of this law by signs, and we believe that it would be to the best interests of the dealers to uphold the law in this manner as regards the sale of cigarettes. Perhaps the most striking way of ridding the statute books of obnoxious or unfair laws is to work for and de- mand their strictest enforcement. Let the manufacturers come forth and say that they, themselves, want to see the law enforced, and then, if necessary, assist the authorities in the prosecutions against not only the dealers who sell to minors, but the minors who are smoking unlawfully. We do not recommend a crusade. We do recommend a stern determination to force the authorities to enforce the law to the limit continuously. We venture to say that in States where the laws are unfair and obnoxious there will soon be an effort made to get those jaws off the books and to replace them with ones more equitable. And if such laws were enforced we venture to say that the number of minors smoking in violation of the law w^ould be found to consume a very, very small quantity of the cigarettes now manufactured which would discredit to a large extent the statements of violent anti-cigarette cru- saders, and at the same time cool down the alarming growth of sentiment against the cigarette. Walter M. Carroll Walter M. Carroll, lifty-seven years of age, for many years one of the best-known residents of Lynchburg, Va., and a retired tobacconist, died recently. He had been ill some months, and his death was not unex])ected. Mr. Carroll was a son of Mrs. Sallie F. Carroll and the late John W. Carroll, and during the life of his father was associated with him in the tobacco business, under the firn^ name of John W. Carroll Tobacco Company. For a num ber of years Mr. Carroll had been living a retired life. Mr. Carroll was twice married, his first wife having l)een Miss Mattie Verniers, who died in 1905. In November 1906, he married Miss Rebecca Hooper, of Roanoke, wIk with a little daughter, Rebecca, survives him. In additiot to his wife and child, he is survived by his mother and th' following brothers and sisters: William S. Carroll, Staun Um; R. Layman Carroll, Dr. John W. Carroll, I. Holcoml Carroll, Mrs. John E. Gannaway, Mrs. James Nebbitt an' Mrs. C. A. H. Leys, of Lynchburg, and Mrs. Charles Mil ler, of Staunton. 13 John C Davis Fifty-eight Years at One Stand-StrobI Brothers to Incorporate Business— Matches Growing Scarce i>T)r rr-^n^Tr.^r , Cincinnati, O., Februarv 10. ilLlCAlION has been made bv Strobl Brothers for incorporation as Strobl Brothers Company to succeed the present partnership of William T. and Joseph A. Strobl. The corporation will be capi- talized at $20,000. This step will enable them to expand their jobbing and retail departments. After April 1 the corporation will have the distribution of the ^Invo car" cigar made by M. Bustillo & Company. It will be handled in six sizes. They also have the distribution of the Cinco in this territory. Max Straus has left for Kentucky territory on a two months' trip. Gus Bloch. who has been connected with the sales force of Fritz Brothers for some time, is now selling for Joseph Knecht, the cigar manufacturer at 331 Sycamore Street. "^ Jack Planco, of Ruy Suarez & Company, was a re- cent visitor. Pie secured some nice orders on the "Planco" brand. L. Sanchez & Company were represented here recently by Charles J. Castillo who booked some very satisfactory orders on the firm's brands. ' The "In-B-Tween" cigar, manufactured by Kraus ,<<: Company, is getting a bigger distribution and sale in this territory due to the efforts of Straus Brothers 8c Company >vho handle the brand in this territory. The United Cigar Stores are holding a "Manila Week" durmg which they are featuring two-for-five and five-cent goods mostly. Sales are said to be most gratifying. c ..r-fv'"^'' ^farks. who represents the famous pipe house cf \\ ilham Demuth & Company, has been in town takin- r.umerous orders for the big selling "Wellington" and the l>ig Four" combination. Charles Straus, of Henrv Straus, has recently re- turned from New York with the information that on March n the General Cigar Companv (formerly the United Ci^rar Manufacturers Company), will raise the prices on all stand- ard nickel brands to $.37.50 per thousand. Fel)ruary 1 marked the fiftv-eighth year of business for John C. Davis at 412 Vine Street. He has been in the same location during the entire period. Smokers of "Tango" stogies are now buying them five for ten cents instead of three for a nickel as formerly. The price on them has been advanced from $1.3 to $15.' Some work has been done on the new "La Sultana" ngar in this territory by F. J. Gleichman. who represents the Tobacco Corporation of America, the manufacturers. Gerson J. Brown, president of the J. B. Moos Com- l>any. has been on a visit to New York Citv conferring with a number of manufacturers whose brands the com- pany handles. Retailers state that they are continuallv meeting with 'hrficulty in getting a sufficient supply of matches.' It is ^aid that the jobbers are in the same boat and they are ondeavoring to distribute their supplv as equitably as' pos- sible among their customers. Ttan. According to recent investigation of .the shortage of n.crar makers in Davenport, Ta., it is said that at this time Jhe factories could use an aggregate of five hundred more 'lands, two hundred of this number as skilled cigarmakers and the balance as learners. THE OFFICE BOY'S COLUMN A MOVING PICTURE SCENARIO We cull the following from a story in one of the big daily newspapers, only the names are changed : Mr Black approched him, according to Mr. Blooey's statement w,th the remark, 'We had just as well settle this IT\ ft '^7 yi' P''*°'- ^^'- B'°°<=y states that he knocked Mr. Black's gun upward, diverting the shot, and nnH .w '.;' °'™ •"''*"'• ^^^ two men then met again and both fired. - ru l^ c ^^""^^'^ ^""^'^^ '''" ^'^ ^^^^ at the First Baptist Church Saturday morning." WE ARRIVED AT THE SAME CONCLUSION The other day a certain newspaper devoted a column to relating how a big hold-up man, armed with a 32-calibre revolver, was frustrated by a little cigar clerk in his attempt to rob the store. Paragraphs were devoted to telling about the terrific struggle for the possession of the gun, how they rolled on the floor, how the gunman tried time and again to shake the clerk ofl^ and to shoot him. and how through it all the clerk held on tenaciously to the hand which grasped the gun and kept it pointed away from his body. And on and on, through sentence after sentence, the tale of the struggle IS told in words thrilling enough to have described the Battle of the Marne. And finally we reach the point where the poor clerk is almost exhausted and about to suc- cumb to the stronger man, when help arrives, and the gun- inan is subdued by a timely rap from a policeman's billy And evidently in great fear lest we judge the clerk a miserable coward, the reporter adds that "the Lieutenant of Police declared that the cigar clerk showed extreme daring and courage"! HORRIBLE EXAMPLES If the Oklahoma Anti-Cigarette Bill, which makes a man a felon, if he is caught smoking a cigarette in that vir- tuous country, jjecomes a law. it would go hard with Gov- ernor Brumbaugh or Secretary of State Lansing, should they visit that Utopian land and forget the law. For we note in the news that "As Secretary Lansing stepped from the door of the White House he gravely paused to light a cigarette." and the unpleasant controversy at Harrisburg, which has resulted in an examination of the Governor's expense vouchers, shows that he also smokes cigarettes "of the Egyptian variety, which cost 20 cents the package." When we were a newsboy and were caught one day by the Chief Bread-Winner smoking a "whackin white che- root," we were properly admonished with the aid of an un- comfortal)ly large shingle and solemnlv told that because of that act we could never be Governor. We were not greatly inij)ressed at that, however, as our youthful hopes were centered on, some day, becoming the Town Dog- Catcher, which to us oflfered far great possibilities than being a mere governor. 14 THE TOBACCO WOELD M. A. Gunst Company Representatives Assembled for the Anr>ual Convention in San Francisco THE TOBACCO WOBLD Tobacco Experiments Fruitful Experiments begun about eight years ago to improve the quality of the tobacco grown in Lancaster County have resulted in adding several million dollars of value to this great crop, says a news report. Credit for this improvement is given to Otto Olsen who has been in direct charge .of the experimental work in the county for the United States Department of Agri- culture, working in conjunction with the Pennsylvania State College. In 1909 the work of improving the yield and quality of the tobacco began with twenty-six different strains of seed leaf being planted on a farm near Ephrata, Pa. Pro- fessor Olsen was placed in charge of the work and by syste- matic selection of the seed from year to year he finally secured what he considers the best strain to produce a l)r(jfitable crop in Lancaster County soil. The seed is known as the "Slaughter." Five hundred seed stalks were selected last fall for distribution purposes, and so great was the demand for it that each grower was limited to a teaspoonful. The general excellence of the seed stalks selected may be un- derstood from the fact that the leaves from these 500 stalks weighed 280 pounds, when cured, and the leaf was all of the wrapper grade. It averaged over half a pound to the stalk, a very unusual yield. Eighteen pounds of seed were secured. The federal government has just begun another in- vestigation into the tobacco industry in Lancaster County — to learn the cause of black rot. which causes a loss every year of several million dollars in the leaf growing States. E G. Beinhart, of the Tobacco Investigation Bureau, has constructed, in conjunction with Dr. W. W. Garner, of the National Department, a machine which will test the mois- ture in tobacco. It is an oven-like arrangement, in which the tobacco is dried in three hours. The average moisture content in filler tobacco, the kind grown in Lancaster County, is said to be about twenty- four per cent., but this machine will tell exactly how much moisture each leaf contains by computing the loss in weight. It is the belief that excessive moisture is responsible for the black rot, and in order to ascertain the samples will be taken from several thousand cases of tobacco grown in all sections of the county. If moisture is found to be the cause of the blight, then experiments will be conducted to eliminate the excess moisture. "O. K." Is New Brand Offered to Atlanta Smokers A new cigar with the prepossessing name of *'0. K." has been placed upon the Atlanta, Ga., market this week. This is a Havana five-cent, hand-made cigar, manufactured in Tampa, Fla., by the Marsicano Cigar Company. R. Marsi- cano, of this firm, is now in Atlanta looking after the intro- ducing of this splendid new cigar. F. Y. Robson, an expert cigar salesman, will have charge of the distribution in that territory, which will be made through J. N. Hirsch. Both Mr. Marsicano and Mr. Robson are enthusiastic over the outlook for the "O. K." They expect that within a few weeks the sales of "O. K." cigars will run into large figures. They declare this cigar is bound to make a hit wherever it is known, sold and used. 1916 Tobacco Shares on the Dutch Exchange The exceptional position which Dutch Colonial tobacco has been in, through being granted free export, during a part of the year, to Germany, has made it possible to sell the Dutch crop for record prices. The share quotations showing the 1916 opening and closing rates indicate how profitable this business has been during the past year : Opening Closing Stock. of year. of year. Amsterdam Langkat (ordinary) 201 232 Amsterdam Langkat (preferred) 251 270 Deli Batavia 342 409 Deli Co 457 506 Medam Tobacco 145 182 Deli Planting 1221/0 185 Rotterdam Deli 164 231 War Rumor Brings Rush of Tobacco to Market Hopkinsville, Ky., February 10. The rupture with Germany and rumors of its possible effect on the tobacco market has caused a great rush of the weed to the Hopkinsville market in spite of the extremely cold weather. In the last three days the loose floors have sold 777,020 pounds, for which the growers received $80,- 578.38. This brings the sales for the season up to 5,517,622 pounds, which is more than a million and a half pounds in excess of the same period one year ago. The average for the week was $10.37, which is ten cents under the season's average, due to tlie poor quality of the tobacco oflfered. George Becker, of E. P. Cordero & Company, is among the recent arrivals in the Quaker City. Factory-Packed Coupon Has a Chance in Some States The legislative battle between certain radicals amon^ the Retail Grocers' Association and certain manufacturers of specialties, as to whether State laws shall be enacted pro- hibiting not only trading stamps but also all forms of manu- lacturer-packed coupons is apparently in a condition of mar- ket uncertainty, though the present tally of the various Mates seems to favor a victory by the manufacturers and the liberal wing of the grocery trade. The State associations of retailers which have thus far announced the result of the recent referendum of their members, on invitation of the National Retailers, show that the associations in Massachusetts, Rhode Island New Jer- sey, Ohio and Illinois have definitely assented 'to having trading stamps and manufacturer-packed coupons sepa- rated in the proposed legislation, while the prospect in most of the Middle Western and Southern States is thought to favor the same opinion. Owing to the active propaganda of the Pacific Coast State associations— which seem to feel that their pet offspring, the Washington trading stamp law IS being assailed, without reference to any other considera- tion—the States of that region which have reported have re- fused to differentiate between the two kinds of stamps in their legislation. The actual legislation thus far enacted tends to favor the maniifacturers' claims. At a hearing in Massachusetts a few days ago, the retail grocers came out strongly in favor of prohibiting only the "third party" trading stamp and leaving manufacturers free to do as they chose In Wash- ington there are two bills pending-to repeal the old law and pass one exempting manufacturers' coupons In Texas and in Wisconsin the pending bills contain the manufacturer exemption ; so does the one reported by the committee in Missouri In Arkansas, the bill which prohibited both classes of stamps has been defeated. On the Pacific Coast there is a hot fight in progress, with the outcome still in doubt. In Oregon the trading stamp companies framed bills to repeal the old taxation bill and were defeated. It is said that in some of the Western states the premium manufacturers' champions find them- selves facing a strange coalition between the radical retail- ers and the trading stamp interests, the latter preferring to kill all stamps rather than distinguish between the two classes of tokens. Prices Increased on Some Bachia Sizes The new retail price list sent out by R. A. Bachia v , ''' J""^"!^^^*^ mcreases on some of the sizes of from ^ o J?6 a thousand. On some of the more expensive sizes there has been no increase. Herewith are the box prices. } Jie hgures in parentheses indicate the number of cigars "1 the packing: ro^^<^".^'V^^^^ ^^•^^' Cardinals (50) $5.60; Colonials ifin ;M: F^^^^t^s (50) $2.35; Coronas de Bachia (25) NUO; Deiciosos (25) $2.60; Elegantes (50) $3.75; Epi- cnres (25) $2.90 ; Favoritas (50) $5.75 ; Favoritas (25) v-OO; Generals (25) $4.00; Invencibles (25) $4.50; Inven- '-on ^".''^ ^f ^ ^^•^^' J""'^^^ ^^0) ^'^-^5; Juniors (25) -. "'; Knickerbockers (50) $5.50; Magnificos (25) $7.00- ''^fcTJ'n"'.^''^ ^'•''' ^""^*^^^^ (''^ $4.75 ; Panetelas ^ . . K>Z^O ; Panetelas Finos (50) $4.25; Perfeccionados (25) • "'; Perfectos (25) $3.60; Perfectos Finos (25) $2 90- -'tectos Imperial (25) $3.00 ; Progressives (25) $2.40 ; Pur- K.uios Finos (50) $4.70 ; Regalias (50) $4.50 ; Selectos (50) < "^0)%3 so""*''' (^5) $2.40; Sublimes (25) $4.00; Violetas m AFTER THE WAR, WHAT? Summary of an Address by Mr. F. C. Schwedtman of the National City Bank of New York Before the Wiscondn co!Z%T\ and Industrial Congress at Madison Wis" nZl: f^i!' ^^A"^Pi<^«« of the Department o Eco- nomics of the University of Wisconsin exteZl ' ^tl 'h>T '^" ^~"^" ^^ ^"^^^"^1 ^^ther than external , not a bitter commercial competition with Euro- War Extr^' '"' ' ^^Tk^^^ ^^'^^'" ^^--^-" itself agaist Waste, Extravagance, Obsolete Methods, Class Prejudices safd ^haTT" '^>r"l" '^'^ ^'''' ^^^-*^^^' Pastrr hL everv narll-r ''J " '^' r^'' ^^ "^^" ^^ ^^^ ^imse f of every parasitic disease. In the War after the War we must destroy the germs of Ignorance and Inefficiency To enjoy the greatest industrial health. Competition with^r^ ToTtThZeTVf' -''''' ^' ''''''' The'important tMng tor the United States is to see that its own work-bench is ^.nl'- 7 ? '^""''^ ^"' "^*^^" t^^t God's curse upon mankind was work, and that our idea that heaven is a place of passive bliss. Imagine Hill or Morgan or Roosevelt in shouM^h . " P'""' ""^ ''''' Happiness and action snould be synonymous terms. "Our common school system should be brought into closer touch with business and the practical needs of every^ day hfe. Vocational schools in particular, following the pnnciple that there is no better way of learning to do a thing than by doing it, are a step in the right direction. Mr. Vanderiip has persistently urged the harnessing together of colleges and business. Business must be recog- nized as a science in all our universities, just as engineer- ing and chemistry, and college credit should be given not only for theoretical training within the college walls but for practical laboratory work in actual business for a' part of the year. ^ "The wastage of our human resources in infinitely more important than the conservation of our natural resources. Employers' attention is turning from equipment to the problem of gaining reciprocity and developing bodies of loyal employes. It is sad to think that man has suc- ceeded in evolving efficient methods of extracting the preci- ous metals and treasures from the heart of the earth but has not yet succeeded in extracting ignorance and ill-will from the heart of man. The degree to which we succeed in cutting down waste in the human element will be the deciding factor in the War after the War. "We are told that by proper methods in agriculture we can save at least a few billions a year. Do you realize that one year's cotton crop is equal to sixty-seven vears' produc- tion of California's gold— from '49 to 1916 ! "Unless we curb the growing tendencv in the United States toward public and private extravagance we shall find readjustment to peace conditions after the war more and more difficult, not only for the wage earners, but for many business men who are living beyond their incomes." ^e L^r grades are essential to the production o certain raTds of manufactured tobacco and the bidding for then. has been keen. Even frosted tobacco, w^hich in form years sold for one or two cents a pound, and was used on! for the making of an extract shipped abroad to hv used in ortifying cert^ain sorts of foreign tobaccos, are bringing prices^amlers would have been glad to obtain for trash of the first grade last year. ■ a ..„ Within recent years Kentucky farmers have recen-ed an average price for all qualities of white hurley the backbone of thf tobacco crop in this State, of about $10 a hundred pounds. Sales on the various markets this year have be." 'at an average price of $16 to $16.nO a hundred PO^^^^s. 1 crop of white hurley this year will run well over 200,000,.-'W •'""'Tobacco produced in the "Black Patch" or the d.-k tobacco region of western and southern Kentucky ha. v perienced an advance in price even more remarkable tl an that scored by the burley of the "Blue Grass section. Tobacco Growers' Publication Issued. We are in receipt of Volume 1, No. 1, of the Tob.n ;co Growers' Journal, which is said to be the only publica nn in the United States devoted to the cultivation of toba. o. It is published by the Tobacco Growers Publishing C m pany, Tippecanoe City, Ohio. The leading article i^ b W. W. Garner, of the United States Department o A ^^ culture. The first issue consists of sixteen pages well • i^ with articles regarding the growth, sale and '"--"-ket « tobacco leaf. The publication, it is said, will be isMi monthly. 'urgaMi Coganrs 1 iE practice of some retailers in all parts of the coun- try of substituting cheaper grades of cigars for standard brands is no more illegitimate than that ot the manufacturers, who, once having created a thers, but once they discover the deception, they are quick to resent it. In the cigar business, as in any other I-.usiness, the dealer who delivers the goods as advertised will succeed not only in building up and keeping his own trade, but attracting transients by his reputation. Some retail stores are wont to offer special cigars on Jridays and Saturdays for five cents, which they say are sold during the week at ten cents. While this may be a clever scheme, it hardly seems plausible that if a cigar is worth ten cents on Monday, that it can be sold for five on .Saturday, is it not possible that the man who buys on .Monday has been cheated and the man who buys on Sat- urday IS sold under false pretenses? There is no way to lorce an end to this practice, but it occurs to the writer that no deep-thinking smoker will fall for it, and if he should, he cannot but regard such a store with suspicion. W hile It may be good business to have bargain days in cigars, as it is in department stores, the average smoker knows that a real ten-cent cigar can never be sold for five He also knows that he can buy six regular five-cent cigars tor a quarter that is a legitimate offer based on the volume ut business. It is admitted that very few smokers can tell a good cigar even when they smoke it. A cigar that suits one man IS obnoxious to another. i^:ach has his individual taste and the retailer must carry a sufficient variety of brands to suit all kinds and conditions of men. In rfothing so much as in ngars, perhaps, does fact count for so little and imagination lor so much. Some smokers think that dark tobacco is strong, and light mild, so, wishing to smoke a light brand they choose a light wrapper and those who wish for a strong smoke, pick out a dark wrapper and go away satis- I'fd. I he fact is that the dark color mav indicate merely that the tobacco is well cured. The absurdity of judging a strong cigar by the wrap- I'tr or judging the quality by sniffing at the wrapper be- comes at once apparent when a proportionate amount of tobacco within the wrapper is considered. Of course, the •luality of the wrapper indicates to some degree the quality >t tlie cigar, but, after all, a cigar must be judged, when pur- chased through a legitimate manufacturer, by the price i'Hid for It. A professional tester of cigars will hardly ven- ^^^'•c his judgment until he has slowly smoked the cigar to '-le end. How, then, can the average smoker pass judg- HMit by merely sniffing at it? Notwithstanding the fact that imagination enters igc'iy into the selection of goods by the consumer, there t' very few who cannot at once detect a rank cigar, and •ly dealer who attempts to palm off a cheap substitute for 'Standard brand is sure to be discovered. Tobacco Dealer Dead I'^nianuel Cohen, of Ephrata, Pa., proprietor of the ^"be cigar factory, died recently of a complication of dis- '•*^es. The deceased was fifty-four years old. o Sm ftlh© If ®ws store'^W.l"rrrpf^erMa:r '"' ^°"^-*'-^ The Dublin Cigar Factory, Dublin, Ga., has recently chargt ""' ^- ""■ '''"'^' "' Savannah in n„. ^' to secure the ends outlined above for the benefit of - tail merchants throughout the Union. After deliberation, the above resolutions were adopt- J- 19 JSt )W^oston. "Garcia Fina" is the name of a new cigar which is being marketed by the Edwin Cigar Stores Company. lesse liatt, vice-president of Simon liatt & Company, i.^ at i)resent on his maiden trip through Southern terri- tory. 1'. A. Alexander, who represents the La Flor de A. I'ernandez Garcia factory in the United States, has gone to Cuba. John W. :Mernam is at present in the Middle West where he is securing some fine orders for the "lUill Dog ' factory. T. N. Maaskoff has renewed his lease on the five-story building at -IH Nassau Street. The renewal is for a term of years. Manuel Alvarez, of Manuel Alvarez & Company, has gone to Porto Rico where he will remain until sometime in March. The brands of Gans Prothers lire receiving added im- l)etus in the Middle West at this time, due to the i)resence of I. M. Gans. The factory of L l'>. Krinsky is unusually busy now on the heavy orders on hand for their famous "l-'ifth Avenue" cigarette brand. The Schulte Cigar Company, and its subsidiary com- ])anies, will shortly remove to their six-story building at ;i.') •-.');{('» Pr< >adway. The "American Maid" brand, manufactured l)y the v.. IT. Gato Cigar Company, has been taken on by the Ex- change Cigar Stands. H. Goldwater has been doing some effectiye work about town for the "American Maid" brand of the E. H. Gato Cigar Company. John Moriarty, of the Old King Cole Cigar and To- bacco Company, has returned to New York following a successful out-of-town trip. Charles Landau, who represents the H. Upman cigars in the United States, is back from Havana where he was \isiting the factory. The A. Kern Alanufacturing Company, which produces the "lago" brand of cigars, has recently removed its fac- tory to 148 East Fiftieth Street. L. Toro, president of the Porto Rican-American Cigar Company, has recently been elected a director of the Amer- ican Sumatra Tobacco Company. Dealers are not slow in discovering the duplicating qualities of the "La Murien" brand as the orders at the factory of A. Hirtenstein will prove. Edmond Kelly, son of Horace Kelly, the well-known ^lanila cigar importer, is expected to arrive in New York from Manila within the next ten days. Harry Noble, salesmanager of the Tobacco Corpora- tion of America, is at present in the South looking after the interests of the "La Sultana" brand. Sidney J. Freeman, United States representative of the La Flor de Intal Factory, Manila, P. L, has recently left town for a trip through Southern territory. The American Sumatra Tobacco Company has de- clared the regular semi-annual dividend of three and one- half per cent, on preferred stock, payable March L The La Kyma Cigar Factory at 90 Prince Street, re- ports a heavy demand for the "Constancia Garcia" brand, which is rapidly growing in favor with smokers. The Imperial Window Display and Advertising Com- pany have removed from P^;J Liberty Street to more com- modious quarters at 23 East F'ourteenth Street. The reserve stocks of Sumatra held by Kruse, Quan- jer & Company, have been drawn upon quite heavily by manufacturers who were anxious to add to their depleted stocks. W. \V. Rosebro, sales manager of the AL P.ustillo vS: Company factories, has been a New York visitor. I e states that the sales on the M. P)UStillo brand are showii g heavy duplication. <«-r M. J. Lopez & Comi)any, manufacturers of the "i a Social" and "Lord Vernon" cigars, have recently reniov d from the Wooster Street address to new headquarters ^t 131)7 Avenue A. I'Vederick S. Lucey, the genial secretary of Phil P Morris & Comi)any, has recently sailed for South Amen a where he hopes that his health will be much benefit! !■ < )verwork has made this vacation necessary. Tobacco Corporation of America Gets Another Factory RAKING strenuous eflforts to gain a lap on the accu- mulation of orders for "La Sultana" sent in from the four States now being campaigned, Mr. Max Kredsheimer, vice-president of the comi)any, who IS responsible for the output, has taken over the property at 523 Second Avenue, Astoria, L. L, and in twenty-four hours transformed it into a temporary factory, wherein seventy-five to one hundred cigarmakers will be immedi- ately set to work. Mr. Kreilsheimer has options on several other proper- ties in the metropolitan area, and so soon as arrangements can be completed, these will be equipped and operated as factories, whilst the eadier establishments will, one by one, be standardized. Mr. M. Stein, long identified with prominent New York manufacturing, will launch the latest factory, and when it runs smoothly will hand the reins over to a manager and resume his duties as assistant to Mr. Kreilsheimer in gen- eral factory supervision. New Quarters for Schulte Companies Pease & IClliman have leased for the Estate of Rich- ard T. Wilson for a long term of years, with an option to purchase, to the Schulte Cigar Company and its sub- sidiary companies, including the Schulte Realty Company and the Mutual Profit Coupon Corporation, to be used for its main executive offices, the entire six-story and basement building at 384-6 Broadway, extending through to Cortlandt Alley and being in the Canal Street zone which will have the most important subway link in the borough. The Schulte Company will make extensive alter- ations and improvements and upon completion will oc- cuj)y the entire upper portion of the building. Negotia- tions are now pending to lease the entire store and base- ment to a large well-known retail concern. "Make 1917 Your Big Year" That is the message that greets you on the cover of the February issue of Hussey's Little Traveller. This issue is of larger size than has been sent out in an envel- ope so disguised that no one would suspect that it is the monthly issue of that interesting booklet issued by the A. Ihissey Leaf Tobacco Company. The c-idvertisements are attractively arranged and the jopy carries the "punch" so necessary to produce results. I he reading matter is instructive and contains items of ntcrest to manufacturers aside from the discussion of the Uaf business. Some of the titles are "Flow to Get the P.est ' >ut of Stripped and Rooked Fillers," "How to Make flavorings," "TTow to 'Spot' Cigars," and "Formulas for '^^vcating and Improving the P.urn of Tobaccos." Ten pages of this forty-eight-pagc booklet are de- moted to price lists of domestic and imported wrappers, "inders and fillers. The editor is certainly accomplishing ■lis desire to make the "Little Traveller" a better book ^■ach month. Gunst to Vacate Wall and Broadway Store I AY 1, when the present lease expires, M. A. Gunst <& Company, who have maintained a cigar store near the corner of Wall and Ilroadway. will vacate. Unless a new cigar tenant appears, a widely known store will lose its identity. For a long time Robert E. Lane used the store as his headquarters, when he was in the retail cigar business Later he gave way to Godfrey S. Mahn. Four or five years ago Mahn let the lease go to M. A. Gunst & Company. Now M. A. Gunst & Company have declined to renew the lease. The Will of Henry Bendheim The will of Henry Pendheim, of 42 West Eighty-ninth Street, vice-president of the :\Ietropolitan Tobacco Com- pany,^ divides among relatives his entire estate, $1,000,000. Petty Bendheim, his sister, of Frankfort. Germany, re- ceives the income from $200,000 and one-fourth of the resid- uary estate. Berthold Pendheim, a brother, of 771 West End Avenue. $150,000 and one-fourth of the residuary ^^'^tate. Nellie Warner, of 524 Richmond Avenue, P.uflFalo, $75,000 and one-fourth of the residuary estate. Adolph D.' Pendheim, of 42 West Eighty-ninth Street, one-fourth of the estate and shares in the Metropolitan Tobacco Com- pany. Arthur M. Eisig, of Croton-on-the-IIudson, $10,0(M) and shares in the tobacco company. Alfred Bendheim, the income of a trust fund of $50,0(io and a contingent interest in $200,000; David R. Pendheim, tobacco shares and an in- come from a trust fund of $200,000 and from another of $50,000; Leo Pendheim, SoO.ooo and tobacco shares, the in- come from two $50,00(1 trust funds and a contingent interest in $200,000; Max Pendheim receives the same as that given to Leo; Kate Eisig. of Croton-on-Hudson, income from S50,0(>0; Ethel Fsrael. $.-)0.ooo outright; Albert Israel, $10,- 000; Pessie Israel, $5. 000 ; luigene Warner, $lo,ooo. South Brooklyn Dealers Will Give No Free Matches At a recent meeting of the members of the United Newsdealers' and Stationers' Protective Association, in South Prooklyn, it was decided by those present to discon- tinue the giving away of matches with i)urchases. It was pointed out that there was little profit in the sales, and the high cost of matches made it almost i)rohibitive to hand out books of matches with every sale. Mi-Lola Cigar Company to Erect Large Plant The Mi-Lola Cigar Company, of Milwaukee, Wis., soon will erect a new four-story factory at 3;J7-:i;U) I'ourth Street, it was announced by August C. Kurz. president. Mr. Kurz l)urchased the site for the new structure from Tlenrv I lam- bach for $;]o,Ooo. The new structure, which will be 50 bv 150 and four stories high, will cost approximately $50,000. Mr. Kurz said. The company is now located on the south- east corner of Second and Sycamore Streets. They report that the past year ',as been the most successful in tJieir his- tory. In fact the demand for the cigar has been so great that additional space was absolutely necessarv. ft I 22 THE TOBACCO WORLD |HE interesting paper which follows, addressed to the retailer, was presented by Milton H. Esberg, vice-president of M. A. Gunst & Company, before the Western Association of Retail Cigar Dealers at their annual convention held in Seattle, Wash.: "After reviewing a vast amount of interesting details, gathered mainly from interviews with retailers, and, in an earnest endeavor to reconcile their view point under pres- ent conditions to the policy of the manufacturers and dis- tributors of high standard quality merchandise, I humbly submit a solution in the conclusions of which the outstand- ing features of the arguments presented by the retailer in formulating my opinions. "The interests of the retailer must be regarded as the interests of the manufacturer and distributor. "We are always glad to aid in solving the problems which face our customers and welcome the opportunity for common and co-operative endeavor, but are unwilling to sacrifice principles to mere consideration of immediate profits. "Just at this hour, owing to conditions over which neither the manufacturer, the distributor, nor the retailer has any control, the prices of many articles in the cigar industry have advanced. "The retailer, unfortunately, feels that he is bearing the brunt of the higher cost, which, thus far, has actually fallen in the greatest measure on the manufacturer. I re- fer to the manufacturer who is determined to keep up the quality of his brand rather than deteriorate it for the sake of price. "One after the other announcements have reached the trade to the eflfect that this and that brand has raised in price, and the retailer at first blush, alone and in associa- tion, feels that his only salvation is to shift his policy. "The advances thus far being mainly in the so-called nickel cigars, comprising a large percentage of the cigar business, it is with this subject that we are mainly con- cerned. "In order to throw real light on the character of the situation, the one seemingly evident fact is that the re- tailer can not sell without an intelligent view, and with- out that he can not adopt a deliberate policy. "Up to this time in many sections of the country there has been no real need of classifying nickel cigars ; that is, drawing particular distinction between five-cent cigars that could also be profitably sold at a rate of six for twenty-five cents, and five cents straight (five for twenty-five cents) cigars. "The present cost to the retailer determines the issue. "The up-to-date retailer fully appreciates that he must make his bid for the tendency of the times and his price as a merchant dictates that selling at the right price is a strong factor in proper marketing. "Selling at the right price is not the only basis on which the sound retailer makes his appeal. "Knowing that the consumer will at all times find an avenue to secure his favorite brand at the right price, it is obvious to the successful retailer that it is good business to cheerfully serve his patrons with standard articles whose quality and character are known and satisfactory and to sell them at the right i)rices within their resj^ective classifications. *'The cigar business makes no alluring promises of big returns, but rapid turnover of staple merchandise is like sticking to the old and tried proposition that : 'Twice two makes four.' "It may take a little longer to get there, but you are sure of where you are going." w Una ftlh© M®ws ^ The Majestic Cigar Company, of Columbus, C, is going out of business. George Strotz has recently opened a new cigar store at 714 Locust Street, Des Moines, la. John T. McCloskey, of Dayton, O., has been granted letters patent for an improved tobacco stemming machine. The United Cigar Stores Company has purchased the five cigar stores conducted by the Wise Brothers, in Provi- dence, R. I. A petition in bankruptcy has been filed by Carl M. Rosenbaum, a cigar manufacturer of Joliet, 111., showing liabilities of $4,133 and assets of $3,069*25. Certificate of incorporation has been filed by the Brown Cigar Store Company, of Chicago, 111., with capital stock of $10,000. The incorporators are Morris Brown and Her- man Brown. The American Tobacco Company has declared its reg- ular quarterly dividend of five per cent, on common stock, payable March 1. The regular quarterly preferred divi- dend of one and one-half per cent, has also been declared. It is payable April 2. E. N. Ketchum, of Paris, 111., recently disposed of his cigar store and billiard hall to his two clerks, Lawrence Heckler and William Benson. The young men are popular and progressive, and a successful future is predicted for the business. Organization of the Indianapolis Retail Cigar Dealers' Association, was recently perfected at a meeting held at the Chamber of Commerce, Indianapolis, Ind. Erwin J. Parker was elected president, and W. H. Kirkhoflf, secretary. There are about forty members. John Dehner has severed his connections with the Andy Dehner Cigar Company, of Burlington, Ta. He had been connected with the business for more than thirty years. He will now become manager of the Dehner Seed and Supply Company in which he is financially interested. William Lane, formerly a salesman with the Riglin Cigar Store, Morrison, 111., has resigned that position and will open a retail store of his own to be known as the Central Cigar Store. He will occupy the location now under lease by the Diehl Piano Company. J. P.erger, a cigar dealer of St. Joseph, Mo., has re- moved from 511 Edmond Street to 513 Edmond Street, after having occupied the former location for twenty years. The business is one of the oldest in the city and has been owned and managed throughout its existence by the same man, J. Berger. The La Kurba Cigar Company, of Chicago. 111., has oflfered a reward of $500 for the apprehension of the van- dals who are smearing the windows or covering with objectionable posters the retail stores handling their line of products. This has been going on ten months, but the police have been unable to apprehend the guilty parties. THE TOBACCO WOELD 28 • PttlbADEIi MIA. Price of "Bold" Cigars Increased to $37.50 HE continued rise in the manufacturing costs of ogars has made it necessary for Bobrow Brother^ to make a further increase in the selling price of their products. A letter was mailed to the trade on I-ebruary 5 announcing that effective with that date the price of "Bold." "Buddies" and "Recall" would be r"t ^'J *1'""''''"'^' '"^^^ t"o per cent, in lots of less than n e hundred ; and n, lots of more than five hundred, less two and three per cent. Bobrow Brothers explain in their letter that the con- tniued nse n, every con.modity used to produce cigars hf f f ? ""r ^'='t<= r^^dj"«tme,it of prices necessary fo the safety of their business. ^ No increase is announced for "Little Bees," the little cgars which Bobrow Brothers have recently placed on the nurket and they will continue to sell at $13 per thousand. less two per cent. Lilly. Dungan & Company Seek Philadelphia Location It is reported in the trade than the well-known jobbing House of Lilly Dungan & Company, Baltimore, Md. h^ c.'n"nrnf>"15 ' ''"''''T 1" .Philadelphia, believing that thev ca profitably expand their business in this city W D r^iily has been in Philadelphia several times recently look^ ing over the situation, but has not met with success thus It is understood that the primary object is to open one b^ro tV^'J '^'''■'' '^*''"' *^^" ^« ^"^^^ the jobbing field u uJ.\ " ^"^^^".that the company has been considering nt h. .^/ 7'"'?^ '° Philadelphia for some time, and tliat the matter has been taken up before. W. D. Duncan With Tobacco Products Corporation P cvnw ^' ^""T' 'n''" ^"^''^ '" ^^^'^'^^ trade circles, and -- s ofT'r'l ' ^""^''^ ^""'^"' '^^^ J^"^^^ the sales r 'sM.t 1 "''"'' Products Corporation, and will rep- r.nl Af'^'^'i^P^"^' throughout the eastern portion or . r nf: ^""^•'^" '''^^ ^^''^"^^^ "Melachrino.'- "Milo" '■ tl the full line of this company's cigarette brands. Patriotic Window Trims This is a time when patriotic window trims can be -'.!U7.i f ^"^ ^^^'-^"tage. Many ideas will readily • ..est themselves. Flags, buntings and the national SI - I fl^^ ''^^''^ ''^"^ ^^^ "^t "^^^y expensive. Several ^, 'I" Mags appropriately draped seem more effective in •'verage window than one big flag which seems out of P 'portion. been'^pinLloprac::^"^ °' '^"'^ ^" ^'^"'"='">- "^^ --*'>' visit- rgtl'eQ:atr°Cit:;a?^'"'° ^ ^°"'P->'' '^ '-" Charlie Pleasants has been in town, working on "Prin- cipe de Gales" and "La Preferencia" cigars. for Uu\^"T ^Joulsdale, of Sanchez y Haya, left recently tor Atlanta, Ga., en route to the Tampa factory. E Asbury Davis, of E. A. Davis & Compan3', Balti- more, Md., was a recent visitor en route to New York. The steady demand for their products makes it almost impossible for Jeitles & P.lumenthal to keep up with their shipments. ^ "Purple Ribbon," the well-known brand of the M I Dalton Company, is being prominentlv displayed in their 1^ ifth and Chestnut Streets store. P>"ncan c^ Moorhead. 722 Chestnut Street, are displav- mg the -La Vida" five-cent cigar in the panatela shape. ' The "Hernan Cortez" clear Havana cigar is attractively displayed in a number of sizes in the window of Dan Ostrows cigar store at Seventh and Chestnut Streets. f ^^^'-Z^- ^tillwell. who has recently joined the sales force of Uusel, Goodloe & Company, has opened several new and desirable accounts, in the central business section, for this house. H. B. Grauley. well-known manufacturer of the "Golden Rule" and other brands, has returned to Sixth and Chestnut Streets headquarters after a successful trip through the \\ est, where he garnered some unusually large orders on the "Orange Flower" five-cent cigar. Working in conjunction with the Weaklcv & Worman Company, Dayton. ()., Warner Searlc recently completed a successful campaign on the Portuondo lines 'in that citv \\eaklcy .^- WV)rman. who have had a cigar department only about a year, distribute the Portuondo brands in that territory. 24 THE TOBACCO WORLD St TBa® M©w "Toflssdl®"' Causaipsiniffii ^ N 1^ of the most unique campaigns that has been ni- troduced to the tobacco trade is now appearing on behalf of "Tuxedo" tobacco. In all the copy the idea of fragrance is emphasized pictorially or by suggestion. "Your Nose Knows" is the slogan accom- l)anving the copy and it seems to be taking on as quickly as did the now famous, "Ask Dad, He Knows." The story of this campaign is interestingly told in the current issue of '"Printers' Ink," and because we believe that much of the information contained therein will prove of m- terest to the retail trade, we reprint it herewith : "The copy-writer who is called upon to prepare adver- tisements of articles that may be exploited through appeals to the sense of taste or smell often experiences considerable difficultv in conveving to the reader corrected impressions of what he had in' mind. The English language is rich m expressive words, but even the pen of a master finds it next to impossible to describe the fragrance of a rose or the aroma of a cup of colYee in such a way as to convey an ac- curate idea of either one. You may string together the most expressive words and yet fail to give a correct conception of the qualities they are intended to describe. "A contributor to 'Printers' Ink' a few months ago de- clared that 'an odor cannot be described— it can only be suggested— directly, by analogy, obliquely or by connota- tion.' Perhaps it is for this reason that few series of ad- vertisements have been based upon appeals to the sense of smell. Therefore, when such a campaign is undertaken on a large scale it is bound to attract attention. "The American Tobacco Company has recently launched a campaign of this character for 'Tuxedo'— a smok- ing tobacco that has been for several years one of its popu- lar advertised brands. During this period stress has been laid upon its various attractive qualities, but never upon its fragrance, as far as the company recalls. After studying the product from every possil)le angle, Jerome C. Bull, who prepared the copy, co'ncluded to base this entire series of ads. which were to be used in newspapers, magazines, street cars and posters, upon the idea of fragrance. It is easy for an experienced copy-writer to turn out, say, half a dozen advertisements having fragrance as a subject, but when it comes to suggesting 120 dififerent notes of fragrance the task reaches interesting proportions. "While the work is not yet completed, its successful ac- complishment is only a matter of a few weeks. The ads are constructed on a uniform plan of layout, and occupy full and half pages in a number of popular magazines. At the top of each one, and separated from the body matter by an ornamental rule, is a line-drawing which serves as a text for what follows. Then comes a question, followed by the l)hrase, 'Your Nose Knows,' in white block letters, the an- swer to which furnishes the argument, generally presented in the form of a simile. At the bottom of the advertisement on the right is a small reproduction of a package of 'Tux- edo' tobacco, and to the left diagrams and directions for testing its fragrance. In all of the large page displays a strip i)icture designed further to illustrate the dominant idea runs i)erpendicularly along the left side. "There is a wide variety in the subjects discussed, but all are ingeniously tied up to 'Tuxedo.' The reader's inter- est is aroused by so many different lines of appeal that the message is almost certain to find lodgment in the minds of all the classes of men it aims to reach. " 'Could anyone fool you on a rose, with your eyes blind- folded?' is the question asked by one of the ads. 'By its fragrance alone does the rose make its universal appeal. "Your nose knows." Nor can anyone fool you on tobacco, either, if you rely on your unerring, personal sense of pure fragrance. Tobacco without a definite fragrance is like a rose without perfume. "Tuxedo," the perfect tobacco, is the rose of tobaccos. Its rich, ripe Burley leaves, grown in the Blue Grass Region of Old Kentucky, are so carefully aged and blended that its pure fragrance is as individual, as ap- pealing as the rose. There is no fragrance like it.' "Another advertisement inquires, 'How do you know dinner is ready?' and the answer, 'Your nose knows by that appealing fragrance that comes to you from food cooked just as you like it. Fragrance is a guarantee of delight to come. Trust the same sense of fragrance in the selection of a to- bacco. Get its flavor, whiff it close to your nose. If it has a pure fragrance it will always satisfy. Such a tobacco is "Tuxedo",' etc. "The picture at the top of one of the ads shows a man smiling at the odor of roasted peanuts proceeding from a street stand. This is followed by the question, 'How do you know the Peanut Man is near? "Your Nose Knows." How irresistible the fragrance of the fresh roasted nuts!' How it gets you! What an assurance of something you like ! You cannot resist it. Trust it ! Trust it in the selec- tion of tobacco. The blend that appeals to you through pure fragrance will always satisfy. Such a tobacco is "Tuxedo," the perfect tobacco for pipe or cigarette,' etc. "Other questions that are asked and answered in the same attractive manner, reinforced by line-drawings and half-tones, are these: 'How do you know it's a balsam pil- low'' 'How do vou know the steak is on the grill."' 'How do you know a good cup of coffee?' There is a fresh appeal in each piece of copy. "The street-car cards, which are to be run in nearly every sizable city in the country, are of a striking character. One of them shows the picture of a man, blindfolded, hold- ing beneath his nose a handful of tobacco, and carries only five words of text, 'Test "Tuxedo" for Pure Fragrance.' Fragrance is their keynote. In addition 24-sheet posters are to be liberally employed in many cities. "Plans for an extensive newspaper campaign are in the process of formation. Whether it will cover the entire coun- try all at once, or whether the advertising will be concen- trated upon those sections which have not thus far re- sponded as generously as they should to the efforts of the companv's salesmen, has not yet been determined. The copy win be similar to that used in the magazines, except that less si)ace will be given to illustrations." Utopia Cigar Company New Nashville Concern The Utopia Cigar Company has recently opened a factory in Nashville. Tenn., at 201 >1 Church Street. Th officers of the new concern are F. S. Hamilton. i)residenl : |. B. Dahin, secretarv and treasurer; C. Campbell, mana- ger. The leading brands are "C. H. and D. Smokers" an.l "Utopia." The former is a mild blended cigar while tb- latter is clear Havana. Carthage Cigar Stand Sold Amos Caft'ee has purchased from K. M. Swett the cig: • and news stands on the north side of the square in Cart! - age. Mo., for $:?100, cash. The entire amount was paid i J gold. The bids for the property were made in writing ai^ 1 five were received. Mr. Caffce's being the highest. He h.^ taken possession of the stand and retains Fd H annum ar 1 Charles Huffer as clerks for the present. No announc - ment is made of his future plans. Manila Cigars Increase Nearly Forty-seven Millions Manila cigars brought into the United States durine laif a'^tiLl ''ponolinVr r" rrr ^^'^ '^^^ ^^^" 4.U u • """Wing is a comparative statement l^v months showing the number of cigars and cigarettes ex- ported to the United States during 1I.15 and 1-.1C Cigars. THE TOBACCO WOELD 26 Month. 1915 January 4,219,398 February 9,120,487 March 7,094,86 ^PJ'il 3,800,928 May 3,698,659 J""e 3,454,529 i^^y 5,702,993 A"8""st 5,330,424 September 6,257,460 October 4,300,785 November 8,176,789 December 6,102,683 1916. 4,506,224 9,857,689 5,619,246 7,369,630 7,581,073 7,958,154 12,485,366 10,181,510 13,051,677 11,025,337 12,310,000 12,060,839 Total 67,260,021 Increase 114,006,745 46,746,724 Month. January i'ebruary March \pril May June July /\ugust September . . . October November .... December .... Cigarettes 1915. 120,000 605,250 615,200 361,650 466,800 502,500 329,500 985,500 545,000 280,000 365,800 612,100 1916. 255,000 987,750 340,000 716,250 500,250 50,000 925,000 330,250 435,000 615,000 548,500 489,000 Total 5,789,300 Increase 6,192,000 302,700 Some Important Questions Part and parcel of the daily system is embodied in the ollowing practical and highly pertinent questions p t b v the General Merchants' Review": pui uv Is my store front as attractive as any other in town"- Uo 1 trim my windows every week and keep them '«»okmg fresh and clean? ^ Is my stock kept straight and in order ^ store? ^ *^'^ ''''^' ^'""^ ^'''''''''' arrangement in my ^^^^^^ Are there any stickers in my store that should be sold Is it best to take all the loss at once? Do my clerks present a good appearance, and treat nistomers so they will feel glad to come again? s there some practical accommodation that I could "^nce and satisfaction? ^ l!i,f/^f Ti' ""/ T^ T""^^ '''°'* °" ^''""^^ t^at would be ""ig if I had them here? Is there any new line that I could add to this store ^ 'iKh would increase my sales? Are there any lines that sell faster than the ones T • ■ w carry? To faithfully answer all these queries and act upon ; proper responses will do much to help in the securing ' a successful business. Edward Wodiska Heads Salvador Sanchez Y Ca.-Paper, Claim Forty Thousand Visitors at Gasparilla- Cold Spell Halts Cigarmaking r\i> »■ . February 9. inn OR a time at least there need be no more curiositv about what Edward Wodiska is going to do He tti,r htr' t\ TT' ■" *"' '^i '- ■-iufa"! uiring house of Salvador Sanchez v Cn a,.^ u been elected nrpciri««* c *u -^^ncnez y L-a., and has in thrc^arTrl^' ^"'^ '^ =" *'-'"-'-*<^ -"^-' - -''^ The Gasparilla Carnival and South Florida Fair m^t ^:::riTTV' *'^ '^"''^^ "' '""^ -ath:r tn, or^oi^ -aturdaj the thermometer hovered around twenty-two Uit despite this fact the papers claim that visitorsTtTended a an average of forty thousand a day. We did no coiuu them but we believe there was that many all right The •"Odd cgar factory in the exhibition building hafattract.d '""Ch attention as has the "Made in Tampa" cUards play of the "Made in Tampa" products arranged by the" lampa Merchants' Association ^ ^ Speaking of the cold weather, we might say that our Xori-t of Saf^/°V" """' -i^eredLa,^^ T.Z suit ot It. On Saturday last verj- few of the factories were ever since ^^'"^ comfortable temperatures Andres Diaz has returned to Tampa from Cuba He has been at the factory since going oZ his leaf stocks lonil m"^i ^"^^•^"''^"Pt' Of -Moss & Lowenhaupt. St. Louis, Mo has been at the Tampa l!ay Hotel with his bride After combining business with pleasure the happy coui>Ie took the boat for Havana. ' ' -^ ' from^r;,hn'''''?v. u'""';"' i ^""^ ^^ ^'-^e^' '«^ ^^t""ied i-ainpa l£. Hotel """^- ''''"' '''' ^"^^'^^"^^ " »- There is some gossip to the effect that a Key West factory will take over the plant of ISoltz, Clymer I Com- S. '""'''°'' °^ '"^""facturing a shadegrown 1-rancisco Gonzalez and Pancho Arango are among tho.e who have recently returned on the Havana boat durit^l ''■' °! ^'"'''''' ^^^y '^ Company, was in town aurmg the carnival. hin, {""T," ^p "I""' I'?' ''^' ^" "" '^''^^ ^'•'P ^^'1'^^^^ ^vill take nim to the Rocky Mountains. Jorge Leon has not yet returned from Cuba. At the factory of San Martin c^ Leon there is no let-up in nrders and the amount of business being done is showing a steadv increase. ** According to revenue collection figures Tampa's cigar output for January exceeded the figures of the best pre- vious January by nearly fifty per cent. Throughout the month the output averaged more than a million cigars for each working day. Perfecto. George Miller has purchased the cigar store and bil- liard parlor of Powers .S: Miller brothers, at Chenoa, 111. I-red Oliver will shortly open a cigar and candv shop m the Ilartwig Theatre lUiilding. Dillon, Mont. ' 26 THE TOBACCO WORLD THE TOBACCO WORLD \M± Deaths in the Trade Richard F. Patterson Dead iClJARU FULLER PATTERSON, sixty-four years old, prominent tobacco manufacturer and capitalist, died at the Hygeia Hospital, Richmond, \ a., on Wednesday last. He had been in failing health for about three years, but news of his death was received with surprise in Richmond business and tinancial circles. Mr. Patterson was a son of the late Dr. Richard A. and Mrs. Margaret Courtney Patterson, and was a brother of A. W. Patterson, U. C. and J. P. Patterson, of the Patter- sun JJrothers Tobacco Company. He attended Moseley's School and was later taught by Dr. Robert Ryland. He then attended Richmond College, but before graduation went into active business with his father as R. A. Patter- son & Company, which later became incorporated as the R. A. Patterson Tobacco Company, with R. A. Patterson as president; R. F. Patterson, vice-president, and M. C. Patterson, secretary and treasurer. When the business was sold, in 1903, both Mr. Pat- terson and his father retired. For many years he was a member of the board of directors of the Savings Bank of Richmond, and a member of its executive committee. He became a member of the First Baptist Church in his boy- hood, and was an active member until his health failed about three years ago. He was also an active member of Dove Lodge, A. F. & A. U., of which he was a past mas- ter, and an active member of the Richmond Howitzers' As- sociation. Joseph R. L. Wood A cable message announces the sudden death in Paris on February 8, of Joseph R. L. Wood, one time a mem- ber of the tobacco firm of Arthur Gillender & Company, in New York City. Death was due to heart disease. He was born in New York City seventy-six years ago and was graduated from the College of the City of New York. Afterwards he became a member of the tobacco firm of Arthur Gillender & Company. Mr. Wood retired from business in 1870. Since 1880 he has passed much of his time in Paris, maintaining a resi- dence in that city. Mr. Wood leaves one daughter, Miss Grace R. Wood, and several brothers and sisters, among whom are Henry A. Wise Wood, Otis F. Wood, Benjamin Wood and Mrs. Catherine R. Chenoweth. Albert E. Merrall Albert E. ^Merrall, vice-president of Acker, ^lerrall & Condit Conii)any, died at his home in West Seventy-sec- ond Street, New York, on Sunday morning, February 4. The deceased was fifty-four years old. On AVednesday, the Tth, the day of the funeral, the stores of the company remained closed all day. lH»r thirty-seven years Mr. Alerrall had been con- nected with Acker, ^ferrall & Condit. His late father, William J. Merrall, was one of the founders of the firm. The deceased was a trustee of the Empire City Sav- ings Bank, a member of the Manhattan, Andiron, National Democratic and New York Athletic clubs. James Gifford Brooks James GiiYord P> rooks, for many years engaged in the cigar and tobacco business in Davenport, la., died recently at his home in that city following an illness of two months. He retired from the cigar and tobacco business some years ago. The deceased was fifty years old. One son and one sister survive him. At Least Keep Your Store Neat If you feel that you can't afford to have handsome or elaborate fixtures in your store, see that everything is neat and orderly, remarks a contemporary. You can keep your place in very good shape with a little expenditure, and your customers will recognize any effort to do the best possible under the circumstances. Plants, tissue paper, varnish and soap and water will work wonders and give the place a freshness which some of the swell stores do not have. If you are convinced that it is impossible for you to do justice to your customers, make a fair living and have a fancy store, be frank about it and say so. Take your customer into your confidence and assure him that some of the money which might be going into furnishings is being put into stock, and that he is the one to benefit. If this is true, he will know it by the sort of stuff he buys from you at the prices you charge him ; but if it is merely a bluff, and you are squeezing out all the profits you can for yourself, it is better to say nothing at all about it. It shows a good spirit when you feel uneasy in the presence of any dirt or dust in the store, but that doesn't mean that it is advisable to get mad when a customer tracks some mud into the place. It's one of the penalties of having a public place and the only thing for you to do is to clean it up cheerfully. If your customers note such disposition on your part they will encourage it and be more careful in the future. Don't ever be afraid to show your good habits. — Ca- nadian Cigar and Tobacco Journal. Avoid Misrepresentation In selling goods one of the primary essentials is to adhere to the truth. It is hardly necessary to emphasize this as the reputable dealer handling really first-class lines would find any other method of action worse than useless. As a writer in the "Dry Goods Economist"' remarks: "Begin where you will or can, the first absolute re- quirement is an unswerving fealty to truth. The con- sumer in nearly every instance places faith in the dealer, and buying items from which years of wear should result, becomes an advertiser for or against other business. "With every year of conscientious service your repu- tation grows and with the time your field enlarges not only by new customers, but with the larger requirements of your first clientele, many of whom will have prospered and learned more extravagant requirement with which to en- trust you on account of good former service, if you have grown to meet the chance." Straightforward dealing always pays, not alone in dol- lars and cents, but in one's own self-respect, and in the esti- mation of attached customers who would never dream ol changing, however great temptations were offered by others. Schulte Company Secures Another Connecticut Location Pease & EUiman, in conjunction with the Chain Store Leasing Company, have consummated negotiations to lease to the Schulte Cigar Company, for a long term of years, the large corner ground floor and basement space in the property at the northeast corner of Main and Golden Hill Streets, Bridgeport, Conn., and on May 1st, after com- pletion of extensive alterations, the Schulte Company will open a l^ranch establishment. Clyde J. Dossett and Leland Norman have leased the llellebo Building in Janesville, Minn., and will open a cigar and candy store there. 27 Havana, February 8, 1917. lURING the past fortnight there has been tremen- dous activity in our market. Maximiliano Stern for himself, and as president of the Cuban Land and Leaf Tobacco Company, set the ball rolling by making heavy purchases of all classes of Remedios as xyell as Vuelta Abajo grades. As a natural consequence the other buyers followed suit, and the result has been such heavy operations as we have hardly ever seen in so short a space of time. The principal reason for these purchases has been the miserable prospect of the growing crop as the same, even if we should have some rains later on cannot now increase the available quantity to any ap- preciable extent. Some people claim that if it should rain this month m the Santa Clara province, that there might still be a chance of harvesting quite some crop, however, this remains to be seen yet. The crop in the lowlands of V uelta Abajo is done for, as no rains could resuscitate the dried up and dead plants. Late rains on the North Coast possibly may increase the yield to some extent, as the soil being heavier, the plants were able to withstand the drought more easily. The Partido crop may turn out well enough, as it is principally raised through irrigation, and the late rains may produce some fillers yet. Prices for the remaining stocks have advanced con- siderably, and as the quantity for sale still has been so greatly reduced, the late buyers will be forced to pay the piper, or do without any leaf at all. Quite a number of our leaf dealers have sold out everything, and others have only a limited number of bales on hand. In all probability the new crop may be of a heavy, gummy character, which will require a long time to cure, although this remains to be seen yet later on. Sales during the fortnight totaled 37,055 bales, and ^vhich, divided, represented: \'uelta Abajo and Semi \ uelta 6,939 bales, Partido 68G bales and Remedios of all classes, from first capaduras to loose leaves, 29,430 bales. Buyers were: Americans 27,707, exporters to the ^ anary Islands 50, to Mexico 50, to the Argentine Repub- lic 845, to Chile 375, and our local manufacturers of cigars 'Hid cigarettes 8,028 bales. Exports of leaf tobacco, from the port of Havana, for t le^two weeks ending with January 27th. inclusive, totaled '".'08 bales, and which were distributed to the following ••'untnes, viz.: To all ports of the United States 9,075, ^■^ Canada 208, to the Canarv Islands 50. to Mexico 50. to tlie Argentine Republic 350, and to Chile 376 bales. Buyers of Leaf Tobacco That Come and Go Arrivals: From New York— Harrv Mendelsohn (ac- •^"npanied by Mrs. Mendelsohn) of Mendelsohn, Borne- ir«n^:-' . I"'**' :f.-;:., . '?v ' ; . ^>-/:'-^^- From Our Elxclusive Bureau Perseveraficia No. 8 Havana, Cuba. mann & Company; Morton Morris, of S. Ruppin Inc • mon ron""%^^"' ''"• ^'''^^'^^^ -' ^^^- Schwl/z, Ra-' Tm Jf'u^ ^'"'^" ^'^"^^' ^"d Louis Bornemann fr of Mendelsohn, Bornemann & Company ^ ' hnrlTslT^^''^ f • ^^ff-^l^-gh, of I. Kaffen- Durgh ^ Sons; W ilham Fisher, of AUes & Fisher- and A G. Rothfuss, of Breshn & Campbell ^ '^'*'"^' ^"^ ^• FrZ ^^^^^^^Emil Wedeles, of Wedeles Brothers. panv ToseTn "^''f ^^'^' ""' ^''^'^^ ^^^^ & Com- pany , Jose De Armas, of Jose de Armas; and Enrique Pen- das, vice-president of the Havana-American Company. R.n,n'r"\t "'rf^~"^"^^^^ ^^"^^t' ^f Goulet Brothers; Raoul Grothe, of L. O. Grothe, Ltd Returned-Maximilian Stern, the manager-general of d nt oTVh'^ r7 '"f """/^ ^ ^'^'"i^^">'' Ltd., and%he presi- dent of the Cuban Land and Leaf Tobacco Company; Ben-- \ ig. . of Jose C. Puento & Company, whu returned from his vacation in Spain, in company of his two sons Arrival of cigar buyers and representatives of our cigar factories-Herman Stearn and Mrs. Stearn, of the Stearn Company, of New York; William R. Taylor the representative of Romeo y Julieta, for the United s'tates and Canada and F A. Alexander, the representative for the Lnited States, of La Flor de A. Fernandez Garcia Departues : To New York-Paul Hirschhorn, Benito Rovira, and M. Silveira. To Boston-Albert W KafTen- burgh and A. G. Rothfuss. To Tampa-Andres Diaz, Col- onel Alvaro Garcia, Francisco Gonzalez and Pancho Arango To Montreal-Luger Goulet and Raoul Grothe. lo Baltimore— Joseph Perlman. Generally speaking business might be termed normal for this season of the year, naturally making allowance tor the shrinkage on account of the European war in our cigar factories. The demand from the United States has continued in good shape and there are alwavs some orders from the South American Republics, Australia, South Africa and Canada. It remains to be seen, however, how the political events may shape themselves, through the breaking oft of the diplomatic relations, between the Uni- ted States and Germany, and if in reality war should be declared, our factories are bound to suffer from the conse- quences. Romeo y Julieta has been working nearlv as active as before the holidays and there is not a vacant seat in the cigarmakers' gallery. Partagas has likewise been working quite actively up to now, having had no lack of orders. H. Upmann is busy, having made some heavv ship- ments of cigars to the United States lately. \k.m 28 THE TOBACCO WORLD THE TOBACCO WORLD Punch is working steadily, as always at this season of the year, as the demand for Punch cigars never stops. Sol and Devesa de Alurias are in treaty to employ a first-class representative for the United States, as unfor- tunately those employed formerly, knew how to make expenses but failed to push these well-known and old es- tablished brands for all that they are worth. Por Larranaga, Hoyo de Monterrey, Ramon Allones and Belinda, while not crowded with orders for export, however, have an excellent home trade for fine sizes, and this helps them out considerably. As we have heard nearly all of our factories have changed their price lists, making an increase of about five per cent., but no orders will be accepted for low priced shapes alone, as the order must contain a fair percentage of the higher priced vitolas. This is absolutely a neces- sity, owing to the extremely high prices for the raw leaf not alone, but also for cedar boxes, labels, etc. The Eden factory, which had a strike of its cigarmak- ers some time ago, settled the same quickly, by raising the wages upon a compromise basis, and is working well now. Leaf Tobacco The business of the late flannel Suarez will be con- tinued, under the style of Manuel Suarez Company, the active partners are Harry :Mendelsohn (representing the hrm of :Mendelsohn, Pornemann & Company, of New York) and Primo Suarez, a brother of the late Manuel Suarez. The widow of the latter will act as a silent part- ner, and the offices and warehouse will continue at 44: Zu- leta Street, as heretofore. We have not yet received a circular, stating full particulars, but if there should be any change, we shall inform the readers of the "Tobacco World'' in our next correspondence. The Cuban Land and Leaf Tobacco Company have purchased and received 15,318 bales of leaf tobacco in the last fortnight, but there are about 5,000 bales additionally to be registered and to be weighed yet. Jose C. Puente & Company sold 3,975 bales of Reme- dios and some Partido wrappers in the last two weeks. J. liernheim 6t Son are reported to have purchased 5.0(10 bales of Remedios, in the open market, for account of the General Cigar Company (formerly the United Cigar ^lanufacturers), but this does not include what the latter may have bought from J. liernheim & Son direct. Tonias Penitez was a seller of 3,963 bales of Remedios and Semi X'uelta leaf. Leslie Pantin purchased 3,197 bales of leaf, for ac- count of his customers. Leon y Delgado & Company disposed of 2,2G0 bales of Wielta Abajo, Partido and Remedios. Mark A. Pollack was a buyer of 3,145 bales of leaf, for account of his customers. Peso & Company closed out ^,'^^^^) bales of Remedios in the last fortnight. Walter Sutter & Company secured 2,978 bales of leaf, for account of their customers. Miguel (iutierrez & Ilijo sold L175 bales of Remedios and Vuelta Abajo, which were delivered, but they have about '?,(K>() bales more sold, subject to examination. The cigarette factory LI Cuno ])urchased 2.(175 bales of leaf lately. Manuel A. Suarez i^ Company delivered 054 bales of ^^lelta Abajo to their customers. Josc Suarez & Company were l)uycrs of 2,252 bales of leaf for their clients. Some of the other sellers were : Candido Obeso 589 bales of Vuelta Abajo; Muniz Ilcrmanos 531 Vuelta Abajo .'ind Remedios: Rodriguez. Mendez & Com])any 50(> bales Remedios and \'uelta Abajo; Selgas & Company 488 Vuelta Abajo and Remedios; Camejo &: La Paz 425 Wielta Abajo; Herrera, Calmet & Company 419 Remedios; Lozano & Miguel 373 Remedios; Jose F. Rocha 370 Vuelta Abajo, Partido and Remedios, and B. Diaz & Company 180 bales of Partido. L Kaffenburgh & Sons made some large sales of their stocks of Remedios to their Boston and Canadian custo- mers. Menendez & Company sold to Benito Rovira Company 1,500 bales of leaf tobacco from their holdings, and also 336 bales of Remedios to Ramon Collia, of Brooklyn. Shippers above 200 bales of leaf tobacco, from the port of Havana, during the last two weeks, ending Janu- ary 27, were: Virgilio Suarez, 1,807 bales; Cuban Land and Leaf Tobacco Company, 969 bales ; Leslie Pantin, 855 bales; Mark A. Pollack, 778 bales; Sobrinos de A. Gon- zalez, 665 bales ; W'alter Sutter & Company, 644 bales ; Jose Suarez & Company, 635 bales ; Ernest Ellinger & Company, 557 bales; J. Bernheim & Son, 537 bales; H. Upmann & Company, 465 bales ; Menendez & Company, 385 bales; M. A. Gunst & Company, 257 bales; Manuel Suarez, 242 bales; Maximilian Stern, 233 bales; G. Aroste- gui, 223 bales; I. Kaflfenburgh & Sons, 212 bales. Oretaniv. Peter Armbruster Buys Out Brothers The interests of John and Charles Armbruster in the Armbruster Brothers Cigar Company, Urbana, 111., large manufacturers of stogies, have recently been purchased by Peter Armbruster who becomes sole owner. The business will be conducted as heretofore. The consideration, which is said to have been a large one, has not been made pub- lic. Peter Armbruster, sole owner now, is the organizer of the firm. He first engaged in the business with R. A. Doster in Temperanceville, Belmont County, their inten- tions being only to supply their retail trade. This was in 1890 and two years later the other two Armbruster brothers joined the firm and it began to branch out. A larger location was at once sought and in 1892 the business was brought to Urbana. In 1893 the large factory building in Sycamore Street was erected and the stogie business has since been conducted there. In 1901 the brothers became associated with E, C. Brandfass in the handling of leaf tobacco. Two years later the brothers purchased the interest of Mr. Brandfass and have since conducted the business themselves. Would Erect Big Building on "United" Site If it is foimd possible to induce the United Cigar Store> Company to relinquish its lease on the corner space of the Old Clift House Building, Third, South and Main, Salt Lake City, Utah, within two or three weeks, work of erect ing a modern business block on the corner may be under taken during early spring, it was learned from Mrs. F. H Clift. owner of the property. Mrs. Clift said that l*'dward Wise, of Xew York, who i at the head of the L'nited Cigar Stores Company, is ex pected to be in Salt Lake City within two weeks, when mat ters pertaining to the relinquishment of the lease will bi' taken up. In the event that Mr. Wise refuses to relinquisi the lease, Mrs. Clift said that it is probable that the build- ing plans will be delayed. The lease will not terminate un til the expiration of another three years. Berks County, Pa., contains 118 cigar factories, twelv:' leaf tobacco dealers and twelve tobacco manufacturers. Nearly $1,0(IO,000 was paid in wages by Reading cigar manufacturers in 1916. BUSINESS OPPORTUNITIES For Sale, Wanted and Special Notices RATE FOR THIS DEPARTMENT. THREE CENTS A^vi^RlT^XH . .,. PAYABLE ,N ad™" ^ ^^-^^ ^^'^^^ O" FI^TV CENTS Special Kotioei. MONROE ADLER. 10^ XT 9^^^^ BROKER. 186 N. La Salic St.. Chicago. 111. Situations Wanted. Wanted. ADLER ft MYERSON, INC.. 332 wV«t*^"**^:«L''c^"*P» " 400 common stock. ^ ,^^^,-±y" frr.nATr'"'"" '^^""^'f '"? Company has eliminated coupons about half the brands last year, and the saving to the com- l)any tor the twelve months amounted to $1,500,000 With complete elimination of coupons, the saving should amount o at least $3,000,000. This is equal to seven and one-half per cent, on outstanding American Tobacco common. J^oupon ebmination has practicallv made up losses result- ZlnTu l""^^f,^^^^'«^t^ i" other departments, which have Dcen felt by all tobacco manufacturing companies American Cigar Company, cigar subsidiarv of Ameri- nonnn '""' '^'"'"^'^ ^^'"^"^ *^''"^^^" P^*" ^^"t. for its $10,- "0 000 comnion in the vear just closed. This is slightlv 'Clter than the showing for 101.",. Of $10,000,000 \meri- ^^"'1 Cigar Company common outstanding. American To- '•ucco Company owns $7,000.0(10. Important tobacco in- ; lests have been active bidders in open market during I •'• last few months for American Cigar common. The 'mating supply has been found very small. ^ American Tobacco Company proper— the companv en- r ged exclusively in tobacco manufacturing business— in- ;'^ased Its sales in 191G bv about $fi.OOO,(Mi(i. American .u Y^d!^^''"'^'''"'' ""''^ s"^>sidiaries increased busine.ss «' :out $12,000,000. ^, In January of this year sales of American Tobacco ; ^mpany proper increased over o^rresponding month in "• considerably more than the record increase of anv ; 'nth in 191fi over 1915. In fact, business last month wa"s • largest of any January since dissolution of the old to- '^'-^v'co combination.— Boston News Bureau. POSITION- \\ A\TM)_A ■ _^^^ years' experiVnc; in .H^K};^;^'^"* !;^,-«^V factory hy .„a„ with thirty Arldress Box 206. "The Tol.acTo World.-' '^'^' »*-'»J'^'-«'»te; best of references PUSITlOX WANTED— A« f ' tion. Capable of taking char Jl °''iw'''%"*- Experienced on hand or suc- Tobacco World." ^ cJiarge. Best references. Address Box 201 "The For Sale. 'i^^^^^'^rmi'^^^^'l^^P^' ^^^^^s m; two hundred cheroots Kok.ng. 42 Vine St.. Cincinnati. 6 ' '"' ^^'^ Perfecto, tens. 5. Downfrd & ryjii .>ALh— Xweinv-foiir Miller DiiHrnl jt D . ' ~-~ condiiion. For a ouick sale „ „,„ i * ^"'" 'uciion tables. In nerfeci Box 151. "The Tobacco World!" " '"" '"" "'" >«= ""ewed. Address Tobacco Crop Conditions in Greek Macedonia The following information, obtained from nrivate ou ces, relates to the condition of the tol.acco crop 'whfch .^ the j.rmcipal product of Greek .Macedonia ^ J-iller leaf tobacco, unstemmed, is the chief article of export rom (ireek Macedonia, the value of thi od « pur Purchasin, agents- from .tZf l,!; f.T'^hf -^:^^ 1916 crop ,s far better in quality thai, that of the prcccd- -g^year, and the quantity is greater than that of a normal Meteorological conditions have been favorable to this "la Dr.m-, S """'' ""P°"»"' producing centers-Ca- %alla. Dnama, Scrres. etc.-are in the war zone the ex- port of a arge part of the Greek Macedonian tob.;c o crop nnpossible. and no information is available as to Tts con- dition or quantity. The quantity of tobacco raised in the districts near Saloniki is relativelv small tricts' not' c,',?' ff '; '^"'' '""^ '"^^''°- ""^'enuned. in dis- are o,r f ,""" ™"'"'"'^<'- »» the date of writing, are 2. per cent, above normal. I„ some instances prices wcM-e .,00 per cent, above last year's quotations. .At pres! cut there ,s only a very small quantity of inferior tobacco 0 ni itv'" f M "";■ '"'"", " '""^■" ^'""^--""-^ - '« the qu.ai 1 1> of Macedonian tobacco that will eventuallv be av.-.,Iable for the .\merican market. Purchasing agenti .are ."c lined to take a pe.s.simistic view of this year's business 111 this commodity.— Commerce Reports. General Cigar Company Acquires "Silver Tom" Label L. F. Jacobs, of the General Cigar Companv. has re- cently completed arrangements for the sale and transfer to hat company of the famous '•.'Silver Tom" cigar label be- aTV^-l "•';'^"'-.,-'->'c purchase was m!dc in order th.it tie loin Moore' and "fJttle Tom" cigars could be made without further charges and suits bv Afr. Hath of i"tr,n.gemeiit on his label. The consideration is private. -\. V. King .-uul F. .«;. ,\nld have taken over the ci<^ar :vi"Rtc"lo''''" "' ''' '^'"^"' '''>"" ■"•"'• c°'--^^° 30 THE TOBACCO WORLD UNUSUAL TOBACCO SUITS Prices of Tobacco Involved— American Snuff Company Sues Kentucky Farmers \^ two identical suits filed at Hopkinsville, Ky., by the American Snuff Company against John Isom and R. M. Isom, farmers of the county, and F. R. Dryer, a tobacco dealer of Hopkinsville, an en- tirely new stand and prayer is made by the plaintiff to what has been made heretofore in similar suits growing out of the alleged sale of crops of tobacco after same had been contract*ed at a lower price to another concern. In the past the original buyer of the tobacco has contented him- self with asking damages in the amount of the difference in the price of the tobacco at which he bought it and the advance at which he claims he could have sold it later. In all such cases the tobacco is alleged to have been sold and delivered. But in these two suits the American Snuff Company prays for an injunction to prevent the tobacco being de- livered to l\tr. Dryer, to whom it is charged in the petition it has been sold at a higher price than the plaintiff first bought it. Mr. Dryer is made a party to the suit for this reason. In each case the amount of tobacco contracted for is said to have been estimated at 8,500 pounds and the con- tract price was $9.25 per hundred. The American Snuff Company bases its petition on the grounds that the parent organization manufactures snuff Fn large quantities, w^hich is sold over a wide territory. It is claimed that orders for this snuff are taken largely in advance and purchases of tobacco are made to counter- 1)alancc these future orders and natural business demands. To supplv this demand the plant here was instructed to buy certain quantities and grades of tobacco, which was done. Is is, therefore, claimed that the actual delivery of the two crop's in question is essential to filling the demands upon the companv. and that even if monetary damages to the amount of the difference in the purchase price and present market price were awarded it would be insufficient to reimburse the American Snuff Company for the loss of the tobacco from their manufacturing business. Hence they prav for a court order forcing the Tsoms to deliver the tobacco to their plant in Hopkinsville and to prevent Mr. Dryer from receiving it. A temporary injunction has been granted in the case and it will probably be tried on its merits at the approaching term of circuit court. Suit on Tobacco Contract in Lancaster County The law has been invoked to decide whether a tobacco grower may sell tobacco at a higher price after contract- ing to dispose of it to another party. The Seed Leaf To- bacco Growers' Company, of Lancaster, Pa., obtained a tcmporarv injunction against H. H. Moore and his ten- ants: John O. Kise, Harry J. Miller, M. O. Gantz, J. F. Marklev, Tibert R. Ladis, Ella Moore and J. F. Stoner, a Lititz tobacco dealer. The plaintiff contracted for thirty- six acres of tobacco at stipulated figures, but only six acres were delivered, thirty acres having been sold to Stoner. The company sues to obtain possession of the entire amount. The case is considered an important one, as it has be- come a common practice to contract to sell to one person and then deliver to another at a higher figure. The cigar factory of C. L. Fleming, Hobart, Ind., was recently destroyed by fire. The loss of cigars and stock amounted to about $1500. There was no insurance. Joe Cobb With E. L. Adams Company Atlanta, Ga. Joe Cobb, widely known in Atlanta and throughout all this territory as one of the livest-wire cigar salesmen in the entire trade, formerly with the Cobb Cigar Company, is now with the E. L. Adams Company. The Adams Com- pany will hereafter specially feature its cigar department. Coincident with Mr. Cobbs* going with the Adams Com- pany, the distribution of the following famous brands of cigars has been secured by that company: "Above the Average," "Tampa Straights" and "El. Vistas." These cigars are made by the San Luis Cigar Company, of Tampa, Fla. The factory representative for these brands is Don Farmer, also known throughout the South as one of the most progressive cigar salesmen in the business and one who has made a big reputation on his introduction of the San Luis brands in the South. In addition to these brands, the Adams Company will also feature "John Ruskin," "Red Dots" and other brands that have been distributed by the Adams Company for several years. The coming of Mr. Cobb and the San Luis brands to the E. L. Adams Company, places this firm in the fore- front of firms having a big cigar distribution in this terri- tory. With Mr. Cobb as head of the new department, the cigar trade of this firm will undoubtedly continue to grow larger and larger. — T. G. J. B. Moos Company Buys Eisenberger Brothers' Stands A deal has recently been consummated whereby the J. B. Moos Company acquires the wholesale and retail store of Eisenberger Brothers, at Third and Main Streets, Dayton, O., and the stand managed by them in the Hotel Hoiden. It is said that negotiations for the purchase of the business of Eisenberger Brothers has been under way for quite some .time. The new management assumes con- trol on March 1. The plans of the brothers have not yet been made public but it is intimated that they will remain in Dayton and engage in another line of business. The Eisenberger cigar store has been one of the most popular stores of its kind in Dayton. Eisenberger Broth- ers have been engaged in the retail cigar business for the past twenty-five years. Before moving to their present location they operated tw^o stores, one at 33 South Jeffer- son Street, and the other at 14 South Main Street. They disposed of both stores when they moved to Third and Main Streets. The cigar stand at the Hotel Hoiden was installed and managed by them, and is included in the transfer. According to present plans, Samuel Bretzfelder, man- ager of the J. B. Moos Company, will manage its^ new store, but it is understood there will be no changes in the ])ersonnel of the employes at the Third and Main Streets ])lace. Probably a new manager will succeed P. R. Goo nan, at the Hoiden cigar stand, Mr. Goonan going to the store downtown. The J. B. Moos Company's present place of business? is at 20 North Main Street, where it conducts a wholesale and retail cigar and tobacco business. The company has branch stores at Louisville, Indianapolis. Cincinnati, Cleve- land, Toledo. Columbus and Springfield, O.. Detroit ann New York. Officers of the company arc G. J. Brown President; W. A. Johnson, Treasurer; E. D. Sickel. Secre- tary and Samuel Bretzfelder, Manager. Cigar Association Takes Out Incorporation Papers Incorporation papers for the Cincinnati Cigar and To- bacco Association have recently been sent to Columbu^ The incorporators named in the petition are Charles T. Wittrock, Peter Ibold, Jr., Harry T. Davis, Joseph A. Stroble and David Strauss. THE TOBACCO WORLD 5 BEEKMAN STREET NEW YORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), $6.00 Search (see Note B), i.oo Transfer, 2.OO Duplicate Certificate, 2.0O Note A— An allowance of $2 will be made to members 01 the Tobacco Merchants* Association on each registration. Note B— If a report on a search of a title necessitates the reportmg of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. REGISTRATIONS ^^a^v^3S'l91^^^x?"^'^r'^'°'7- J""' ^^1 ^^bacco products. Janu- r w/ ri ^V> /^i ^'''■'^ Burrows, Xcw York City. ^^^Zif^^l^f^lf'f'' T^^- ''^r^ ^'■^^'■^"^^ ^"d tobacco. BAKES ONE BRAND:— 40,064. For cigars, cigarettes and to- - >^'ew York City. ''!td?.'2I6'if. Vh ft'- Xew Y'o"rl^'\i/;""^^^' ''' ''''■ ''■ ^^°"- '^?o^^tin^^'f.^^^orkTf;- '°^ ''''''■ J^""->' «' ''''■ -^^• '^la^uar^^Vs^^Q^T^-'T^^'^^y J-7 ^*^""' V^^"-^^*^^^ ^"^^ ^^^acco. York Cit Zafindes, care of Zafirides Dros., New PEOPLES BEST:-40,056. For cigars. January 16, 1917. M. H. Smaltz & Son, Stouchsburg. Pa. ^ n V'~fMy- ^^^ ^" tobacco products. January 20 1917 ^ Ro'H^rt H. Patterson. Atlanta. Ga. J ^<^ > -", lyi/. ^^NQUEST OF FLORIDA :--40,0S8, For cigars. January 9. m/. 1. T. McNulty, care of San Carlos Cigar Co.. Ft. Myers, ^?.Jf7^"{.STA DE FLORIDA:_40.059. For, cigars. January 9, pia ■ ^' AlcNulty, care of San Carlos Cigar Co.. Ft. Myers, **sflr?^^^^^=r^?'°^- ^^'■^'g^'-s- January 15. 1917. Joseph .Silver, Syracuse. N. Y. ^ ^/ u1^^:?^^' ^'""l ?" tobacco products. January 25. 1917. Rob- oi^,"- Patterson. .Atlanta. (;a. ^aTa?vS?^m7 SPEC:iAL:-40 062. For all tobacco products. EL PT 7r^^^?.'^- r?;JL- f'"'-K''^tch & Co.. Xew York City. i" ,^,9?^ ^f CASA:-40.063. For cigars. January' 4, 1917 Jacob llimmelsbach, Hrooklyn. N. Y. CANCELLATIONS ^1^ ^\T^'°^w ^^^ cigars. Registered December \.S, 1916 by Jose .Maria Menendez, Orlando, Fla. Cancelled January 4, 1917. TRANSFERS H;m^K^^^;"~1°'??*- < Tobacco Leaf.) Registered February 15. jlh.^y ^5>'e l;>tho Co.. Chicago. 111., and was transferred to LA PNPTVr^'^^'.nn^.k^*''^;.'^'""'''''^'^ ^'- J- January 26. 1917. .rcfdnr^f^^p-"^'®^®-. / rhe Tobacco World.) For all tobacco '/", v^'-. ^,S-.?'stered June 23, 1912. by Schvyarzkopf & Ruckert. krMi vS'-^'" ^- .y ^'arious transactions was acquired by Kohlberg & Co.. Inc.. New York City. January 30. 1917. New York Leaf Market There is no change in the market for tobacco, there • "g a scarcity of desirable leaf, with an active demand "■"^1 the manufacturers to replenish their supplies, full P^'-^es bemg paid as a result. Wrappers have been the '; -'ire. Connecticut and Florida shadegrown being pur- <^ od where available. The stocks of Sumatra have been P^ tically cleaned up because of the German submarine f'lj -ations and the fear that war with the United States jy- result. In Havana there is an active demand for ^^^ -icdios, with the market bare of desirable supplies. 31 Tobacco Corporation of America Booming Up-State Towns 0 ,^^^/'^^^ manufacturing industry is booming all over berks. Montgomery and Lehigh Counties f J^''^ prosperity is chiefly due to the energetic eflForts ot the Tobacco Corporation of America, which lately ac- quired the Gilbertsville factory, founded six years ago by Luchs, Luckett & Lipscomb. This corporation rented the .u uZ ^^^'^ ^* ^^'* Greenville, and started to remodel the building immediately, so it can be used as a cigar fac- tory and be ready for operation within a fortnight. There is a probability that the former Knights of Pythias Hall in the same borough, also may be remodeled into a cigar fac- tory. ** Among the other towns where this corporation already has established new factories, or will do so shortly, are • Spinnerstown Trumbauersville, Milford Square, Coopers- burg and Richlandtown, in Lehigh and Bucks Counties There also is a probability that cigar manufacturers of Uetroit, Michigan, may open a factory in East Greenville and employ John Gerhart, one of the pioneer cigar factory superintendents of the Perkiomen Valley, as manager. The lobacco Corporation representatives have also been at Steinsburg, looking for a suitable building to open a factory. Cincinnati Cigar Association Appoints Committees An enthusiastic meeting of the members of the newly organized Cigar and Tobacco Merchants' Association of Cincinnati, was held recently at the Hotel Gibson, the most important feature of which was the consideration of certain recommendations proposed by the Board of Directors. The following committees were appointed: Membership Committee— Samuel Straus, chairman- A) alter Ibold, A. W. Winall, Dan Kielson and Charles Krohn. \\'ays and Means Committee— Gerson I. Brown, chair- man ; George Brauns, J. Horwitz, R. Schulten and J. How- ard Lucke. Entertainment Committee— Webb Hill, chairman ■ Wal- ter Ibold, Edward Weller, L. J. Becker and Morris Frieder. Schulte Cigar Company Secure Prominent Buffalo Location Pease & ElUman, in conjunction with the Chain Store Leasing Company, have leased to the Schulte Cigar Com- pany for a long term of years, in the property owned by the Magnus Beck Brewing Company, a large ground floor space at No. 354 Main Street. Buffalo, N. Y., which is a central location. Upon completion of alterations the Schulte Com- pany will open a branch establishment. GUMLESS BANDS SANITARY AND EFFICIENT FINEST IMPORTED Ci^ar Bands and Labels GARRETT H. SMITH Uniied State* aad CanadiMn RapraseatatiTe Compania Litografica de la Habana, Habana, Cuba 106 EAST 19th STREET, NEW YORK CITY Telephone, Gramercy 4880 Cork Bobbins Cork Tips BOUCHER CORK & MACHINE COMPANY, lie. 122-222 WEST 18TH STREET new YORK 32 THE TOBACCO WORLD JOSE F. ROCHA Gable: "DONALLES" Havana Leaf Tobacco BspMrfalidad Tabaco* Finos de Vuelta Abajo Partido y VualU Arriba SAN MIGUEL 100 HABANA. CUBA M. A. SUAREZ & CO. ^* Ml \*»f '-"jroJJiSt Leaf Tobacco Figuras 39-41, Cable "CUETARA" Havana, Cuba LOEB-NUfJEZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET, PHILADELPHIA K. STRAUS & CO. Import*!* of HAVANA AND SUMATRA And Paokan of LEAF TOBACCO 3fl. 3t», 301 and 307 N. Tblrd St., PhlUdelphla HIPPLE BROS. & CO. Importers of Havana and Sumatra and Packers of Seed Leaf Tobacco Finest Retail Department in Pennsylvania 151 North 3d St, Philadelphia E,. Rosenwald OL Bro. M5 WATEK STREET NEW TORIl A. Cohn & Company hipoHefs of Havana md Sum&t^^r 9a£ken of Sc-^d Uaj Tobacco and Growers of Georgia Sumatra 142 Water Street, . . . New York Established 1870 factory No. 79 S. R. KOCHER Manufacturer of Fine Havana and Domestic Cigars and Packer of Leaf Tobacco Leading brands-"Volitta." "Quaker," ;'Nabobs,";' 1-4-5." "Havana Cream," "Imperial Beauty," "Little Vara" Correspondence with wholetale and jobbing trade invited Factory and Offices: WRIGHTSVILLE, PA. JOHN F. HEILAND & CO. Lancaster County Fancy B's LANCASTER. FENNA. E. A, liRAUSSMAN Importer of HAVANA TOBACCO i68 Water Street New York JULIUS MARQUSEE, 141 Water Street, New York Packer and Dealer in All Grades of Seed Leaf Tobacco TELEPHONE 3956 JOHN Established 1890 Corrcspond.nce SoHciled KEYSTONE VARIETY WORKS HANOVER, PENNA. Ci«ar Ribbons, Silk Imitation and MuslinoU Ribbon Printed or Stamped in Gold or Silver Labels. Stock C«ds. Give U. a Trisl. W« Want Your Opinion CARDENAS y CIA Cable Address, "Nasdecar' Almacen de Tabaco en Rama SPECIALTY-'.TJELTA ABAJO AND ARTEMI8A 126 AMISTAD ST. HABANA, CUl^A HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA— Consulado 115 NEW YORK, No. 130 Water Street BREMEN, GERMANY Largest assortment of Plain and Fancy Ribbons Wrlta for Sasplo Card and Price List to Departneit W CigarRibbons WM. WICKE RIBBON COMPANY ^AnufActurers of Bindings, Galloons, Taffetas, Satin and Gros Grain WOODHAVEN AVENUE. GLEN DALE. NEWYORK The Standards of America LoriUard's Snuff , : Est. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax^s Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccohoys — 'K.appees — High Toasts Strong, Salt, SWeet and Plain Scotcf)s MANUFACTURED BY GEORGE W. HELME CO., Ill Hfth Ave., New Yo k THE TOBACCO WORLD MANUFACTUPER OF ALL KINDS OF 22id St aid Second Ave. IfEW YORK Cigar Box Labels AND TRIMMINGS. OHICAOO, 105 WE8T BfONROK 8TRBBT, LOUIS O. CAVA, Mgr. J. K. LEAMAN Pack»r o/ and Dtaler in Leaf Tobacco Offlo* and Salasraem lie 112 W. Walnut St.. LANCASTER, PA. Warahoua*: Bird-ln-Hand, Laneaatar Co.. Pa. John F. Nissly & Co. Paokara and Daalcra in LEAF TOBACCO Jind Importers of HA VA NA No. 143 Market Street, Lancaster, Pa. LESLIE PANTIN Commission Merchant Leaf Tobacco & Cigars Congulado 142, Havana, Cuba I. RAFFENBURGH (EL SONS QUALITY HAVANA Neptuno 6. Havna, Cuba - 86 Broad St.. Boston. Maaa. ERNEST ELLINGER & CO. Packers and importer OF HAVANA TOBACCO H>T>naWarshou«s.Salud IS. New York Office, 133- 187 PyMCSt. ''^w'lit^ ' L.ui.A.Ben..^ MENDELSOHN. BORNEMAN CBl CO. HAVApfA GO'BACCO IMPORTERS HAEANA. AMISTAD >S im WATER STREET. NEW YORIC Manuel Alvarez & Co. Importers and Packers of Havana Leaf And Packers of Puerto Rican 1 ohacco Hr-.nnn OdKr • Pu.tIo Rko W.reho.i.*.: N^v- Vo,U Office SANMir.UF.Ll3f; CAYK^ 1/8 W'N TRP «? I PFF T THE YORK TOBACCO CO. "*Z ^:^" '■ LEAF TOBACCO Office and Warehoaae. 19 East Clark Av«nne. YORK. PA. MANUFACTURERS OF CiOAR SCRAP TOBACCO For Genuine Sewed CIGAR BOXES. Go to Ectabliahed IIM Keystone Cigar Box Co., Sellewrillt, Pt. Our Capacity for Manufacturing Cigar Boxes is Always R for One More Good Customer MONROE D. SELLERS. SELLERSVILLE. PA. MILTON H. RANCK Packer and Dealer in Dome^c Leaf Tobacco Office: Cor. Duke and ChMtnut Street* LANCASTE R, PENNA. Packing Houses: Strasburg and Lancaster I Michaelsen 8k Prasse Commtssioii Merchants Leaf Tobacco & Clfiars Ift Obrapla Street, Havana, Cuba Addreaai OnMe *'UNICVM" p. e. ^., ^ MAXIMILIAN STERN Havana Tobacco Clavel No. 1 , Havana. Cuba 1 65 Front Street. New Yait E. L. NISSLY & SONS GROWERS AND PACKERS OF CHOICE CIGAR LEAF TOBACCO >'*cfcmg Houeee: Lancaster. Florin. Main Office: Florin. Pa. ^ 'Heal Buyen alwaiia find it a pleamre to look over our tan^ Sampleg cheerfuJiy submitted upon request ESTABLISHED 1877 NEW FACTORY I9M H. W. HEFFENER & SON Steam Cigar Box Manufacturar* AND MAKERS OF Patented Wire Bound Shipping Cfisee HOWARD & BOUNDARY AVE. YORK. PA. 36 THE TOBACCO WORLD Heywood. 5trasser&,Voigt LithoCo 26- STREET & 9- AVENUE, NEW YORK MANUI ACTUf?rRS Ul Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West Washiagton St., Chicago, 111. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street OUR HIGH-GRADE NON-EVAPORATING aeAR FLAVORS ^ ,u . u , Mak* tobacco mellow and amooth in character and Impart a moat palatable flavor FUTORS FOR SMOKING and CHEWING TOBACCO Write for Llat of Flavora for Special Branda •■TUN. ABOMATIZEI. BOX FLAVOIS. PASTE SWEETENEIS FMES 6l BRO., 92 Reade Street, New York CIGAR BOX LABELS BANDS AND ADVERTISING SELUNG REPRESENTATIVES ADOLPH FRANKAU * CO.. 129 Fifth Avenue, New York City BMebltohed MM WH. F. CONLY & SON MgesuASsai!^ 27 South Sacond Street, Philadelphia REGULAR WEEKLY SALES EVERY THURSDAY. OISARS, TOIA0Q0 SMOKERS' ARTICLES. SPECIAL SALES OF LEAF TOBACCO. OOff. SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE N E NA/^ VORK 197 J«ka IMS M. LOPEZ & CO. Formerly of CAUXTO LOPEZ * CO. famrtin ijOTOBAC Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGB l| INDORSED BY ALL SMOKERS, and are th« MOST EFFECTIVE Advertlaiiiff Medium Known Racine Paper Goods Company Sole Owners and Manufacturers RACINE. WIS., - . - - U. S. A. iTHEMOEHLELITHOGRAPHIfli' CLAREH00MR0AD&EAST37*iST. BROOKLYN, CIGAR LABELS ^ BANDh BRANCH orrice 170 West Randolph St. ChicagoJll. CIGAR BANDS SHOW CARDS POIOMC BOXES, > ETC. W^STEINER.SONS&CO 257-265 WEST ir ST. stehicrbuiuhngNEW^YORK. LITHOGRAPHIC SPECIALISTS R THE ^CLUS/|^^ MANUFACTUMIIS GERMAN PROCU6 CIGAR & TOBACCO INDUSTRY V^^ ^ pjl^ SKETCHES FURNISHED UPON^REQUEST r BELIEVERS IN PUBLICITY ft These foremost houses of the trade hnv<» r«li.ki^ -« j ^ subscribers to know about them Re!!l fhl? * ^'•*'^* *** »•" "'^^ ^«"* o«' « ^^"?!?^l!!!*,™:.^?i?*^ ^^^y^ »*ory -nd when wrltlni tell them No botfus Advertising admitted. you saw it in THE TOBACCO WORLD. ** hoptz, Manuel "^"^ *^ Pftm s!;*N?.- x',i ^"'^ --issiu&¥:";E;;E;;- , • "** ^*"^* 33 Lovera, Jose 2 ►"hic"Co"New*YnVi; — I-o»no. K Son & Co. V.V.V.V." - Tobacco Co ._..:::::::::: « cover n Zo„ The, New York ....'.',".'.'*.'.'.*'* ^ Bro "~^ Acker, Merrall & Condi Alvarez & Co., Manuel^ American Cigar Co. American Lithographi. , .,, American Sumatra Tobacco Co American Tobacco Co., The, New York Arguelles, Lopez & Bro, Bachi Bayuk Benrens Bobrow Boucher Brunhoff Business Commercial digar Ci ""*"='P"'» 36 Compania Lito^afica dela'Habina*::::*:: " Grossman-. Son.. Allen R. :::::::::::::::::::::::;:::::::::::::::::: z S*",**1' k?"''*' Havana, Cuba Park & Tihord 33 Partagas, Havana. Cuba".'.'.'.'.'.'. — peisel-Wemmer Co., The, Lima, 0 , ?,»*^»<='»' Voice Lithographic Co. * Demuth & Co.. William ' Patterron Broa. Tobacco Co — Dunn & Co!: f . J. N^ew 'York' » ^^^^s & Alvarez TT. » Duya A Co.. H. . 3 Perfect Humidifyins Co W ' ' "• - Philippine TobaJco Co - Por larranaga '. - g . Portuondo Cigar Mfg. Co.!' juin'F "" Eisenlohr. Otto, ft Bro Ellinger & Co.. Ernest * *•• * a « VM., crnesc jj R feif fr?.*"^ Goods Cb.. Racine. Wis ^ Kanck, Milton H., Lancaster. Pa •• ?* Regensburg & Son, E., New York Regensburg & Son. E.. New York ^ ^rg.f/°£-..''!!'..)^!:^.-.::;-. » g^^r..^rs.^w£-r;- •••■■• ••••••■^ Rosenwald & Bros., E., New "York Q Gato Cigar Co.. E. H , - uatla Sumatra Co • 3 9 <^"c,ra, v., Diaic & Co.. Tam^/'Fik!':::::::::::::::::::":;;:;:;;;;;;;;;--;; l Sanche^ y Haya, Tampa, Fla. ban Martin & Leon ... 32 Jeitles ft Blttmenthal. Ltd., PbiladelDhU . Taylor, Wm. T. ^ I-andaa, Charles, New York ' ne, Robert E, New York *•* "* ^ leaman J K., Uncaster, Piy.'.'.'.'/.'.'M ' * A •WIS, I., Cigar Manufacturing Co. S3 '^'Rett & M^ers Tobacco Co . * ^^°^' 'Y I oeb-Nunes Tobacco Co. .* ' iwenfhal ft Sons S ' *2 • • ••• 10 w Wicke Ribbon Q>., Wau, New York „ Weymann-Bniton Co. :::::'.:'.:'.'.".:'.(^Vr' IV YgA ToteMo C^., Tho, York, Pa. u THE TOBACCO WORLD liEYffOOD. STRASSER&VoICT llTHO.Co 26- STREET & 9- AVENUE, NEW YORK MANUKACTURFRS OF Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West Washington St., Chicago, 111. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU & CO., 129 Fifth Avenue, New York City OUR HIGH-GRADE NON-BVAFORATING GI6AR FLAVORS ^^ ^ .u . k . Make tobacco mellow and smooth in character and Impart a most palatable flavor FUTORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands BBTUN. AIOHATIZEI. BOX FLAVOBS. PASTE SWEETENEIS FRIES £l BRO.. 92 Reade Street, New York CIGAR BOX LABELS BANDS AND ADVERTISING Estsblishsd MM WN. F. CONLY & SON AitmMtw m* c«Mirt«« HiHtoto 27 South Second Street, Phiiadelphim REGULAR WEEKLY SALES EVERY THURSDAY. OI6ARS. TORA0QO SMOKERS' ARTICLES. SPECIAL SALES OF LEAF TOBACCO. CON- SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE NEW VORK lt7 JeiUil942 M. LOPEZ & CO. FoMiefly of CAUXTO LOPEZ A CO. %ft?A*AISracJis 90 Will St,NewYork Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE q INDORSED BY ALL SMOKERS, and are \hm MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Owners and Manufacturers RACINE, WIS., - - . - U. S. A. ITHEMOEHLE LITHOGRAPHIC n Clarendon Road&East37U^ St. Brooklyn,H3 CIGAR LABELS ^ BANDS BRANCH OFriCl 170 West Randolph St. ChicagoJll. ^WWOT QUALITY^ CIGAR BANDS SHOW CARDS POlDtflfi lOXES, • ETC. W^STEINER.SONS&CO 257-265 WEST ir ST. suimwbuiioing NEW^YORK. LITHOGRAPH!,CSPECIAUSTS CIGAR & TOBACCO INDUSTRY ^%CLUS/k^ MANUFACTURERS GERMAN ^PROCI SKETCHES FURNISHED UPON REQUEST ^'l^^^ /^' BELIEVERS IN PUBLICITY you ,a^ it m THE TOBACCO WORfo • T u'f ^^'" ^""""^ '«" '»•«"• __^^^^^ "VH1.U. , . i>o botfus Advertislnii admitted. Pm« Acker, Merrall & Condit Co., New York Alvarez & Co., Manuel, New York . American Cigar Co American Lithographic Co., New York ' American Sumatra Ti)l)accij Co American Tobacco Co.. The. .N\w Vuik ' Arguelles, Lopez & Bro 33 36 7 Lopez, Manuel Lopez & Co., M. ... Lonllard Co., P. .... Lovera, Jose .' Lozano, I-"., Son & Co. Par« 3 36 2 .Cover II M B Bachia & Co., R. A Bayuk Bros., Philadelphia Behrens & Co.. Havana, Cuba ... Bobrow Brothers Boucher Cork & Machine Co., Inc Brunhoff Mfg. Co Business Opportunity Cardenas y Cia, Havana (astro & Co., Pedro. Tampa, i'la Cayey-Caguas Tobacco Co ( ituentes. Pego y Ca., Havana, Cuba . Cohn & Co., A., New York Comly & Son, W. F., Philadelphia .... Commercial Cigar Co Compania Litografica de la Habana ... Cressman's Sons, Allen R , »•••••••*•« .Cover • ••••• • 3 3 2 IV Manila Advertising Agency Marquessee, Julius Melachrino & Co., M "* Mendelsohn. Borneman & 'Co.rNew'York"' Mernam Segars, Inc "* " Michaelson & Prasse, Havana ■::::;::::.■■■ * Ml havorita Cigar Co., Inc. ■ >•••«•! ■•■•«■••••• >••■••• •••••■■»••• •••••••■ 31 Moehle Lithographic Co., The.'Brookl'yn V.*:.":*""**""* - -Mums ic Company, Plulip ..!,.. ^ St •••»»»»^i». 1 II 10 33 36 .•»««*«« ««K«*« •« S •••• — ......,.,...,,,,,,,,,.,,, , ^^^^ ^ ■■'•*****f ». fit tttm. ,,,,,,,, ,,,.,, ,,,^ Ig • • $$ £u i°'*l & Co-, g- S.. New York ... |i8sy & Sons E. L., Florin. Pa. .., aissiy & Co., John F., Lancaster, Pa, •*•• •••*• • m*m m* * »•>«••»«» ■*•*«*■! > • «■ 4 «• 0^ * •••*«* V « « • ♦ •*•*"•••••••• »1 «**>a»**««a«a»ap. »«•«**•»»■ 1 9 • A ^m^ ■•••••••«•»« ■*•••#»«««««•,««« pefsel-Wemmef Co.. The, Lima, O, iJemuth & Co.. William * *• •"*»**«**»-**^*#*A»«** a ■ ••••••«-« >*■••«•■ Dunn & Co., T. J.. New York "*"*•""'"*"•**♦""*•"•♦••""»•.•••... 1 t/uys « CO., a, •**—""*-*M..***««*.*«„„„,».^,,.„^„„ ^ m Eisenlohr, Otto. & Bro »*.. .^ Ellinger & C^ Ernest "******-"*»"**"—*——"**«.... Pantin, Leslie. Hsvans. C^^ Park & Tiltord . ^^ "•"••♦•••«•••"'•'.♦*...«.-...„....... Partagas, Havana. Cuba ••••*••*•*••'*••*"—• ***»*.*..„m««.,„ Pasbach-Voice Lithographic' O)"?'*""*"***""*"'***""""**""- Patterson Bros. Tobacco Qj •"""**«*»**«««m*..«....«*»«.,.., Pendas & Alvarez •••"•**•*••••«*••«••«•*«-.«,«*.♦...♦., Perfect Humidifying Cor't;*'*"*'^*'*""*""*''**'"—"*— — - Philippine Tobacco Co ' ""'"'-" "*»**-*—»*»«^'*"«***w....... Por Larranaga •"•"«***""*'»*-^".*»««— •*.«^«,.,.. *• « • ■ 34 3 3J 33 4 10 10 ■•••••• •*•*••••••#•*••!»■■» Mt n Me**& Brother. New York .... « "44" Cigar Co ,-"••"•'•"•"••*•*•"•"••"•"•♦"".•...«..... « FreematH Sidney T'""rT:"""""""**"***"*""""""'-'"'-"""-- * .Cover S!«"l* xt^?" 'iS°<*^ Co., Racine, Wis Kanck, Milton H., Lancaster. Pa Kegensburg & Son, E., New York .'" ' Rocha. Jose F Rodriguez, Salvador i!'!!"' a- Rodriguez, Arguelles & Co Cover Roig & Langsdorf. Antonm ..::::;;':: Rosenwaid & Bros., £.. New York '..::;:::::::::::;:; »«*••*«< *H»* «• *» A« « * « • ■ 33 II 32 II 3 32 Catp gtar Co.. E, R .................. Uafla Sumatra Co. ••••••■•"••••.•..♦.•.....*.......,.„ Oiterra, V., Diaz & Co., Tampa. Vii*'"'"":"**""**"""*——"""*—* 1 i >«'»^¥»«*»«*^#*, ft *««,*.,♦ p» 4 ,»,.,., ^^ , ^ ^ ,,, ^ . ^ ^ ^ . ^^ ^ ^ ^^^^ ^ ,^ Heffeiier & Son.' H"w""York"py""*"*""****'""""*"'*""*«"«*"*«» *" Ilwland & Co., John f' Lancapie Bros. & Co.. pwiactei^ia »"...^*^^.»!^.::::::::::;::::::;:::;: i Sanchez y Haya, Tampa, pla. San Martin & Leon .... Schlegel, Geo., New Yoric Sellers. Monroe D., Sellersville. Pa. ct^'P^Hif- S°' ";,"•• Philadelphia Shields- Wertheim Co., Cleveland; O. Smith. Garrett H Sterner, Sons & Co., Win., Jf«w Vork stem, Maximilian ...,,.... Straus & Co.. K.. New York Suarez, M, A., Havana *****#»»»**■ ■4 S* >^«« w w»»* •*■ ****^* * »*^.^». . »* .*.^«**»#..*..^ f *■•■*♦ f •*..*»*. %*.^.* .... . w u a **'*ft*'minmmtt,,,tt,»a,^tft,mmLfMm^»lit ■— ...... •••••..»«.i»»..t. .4^^^^^,^^, «i- ****'*•"*•••**•*•**•*•••••••••.••<•♦•..••» 91 X 33 » ■•.....,,,,,,,,.,.,,,,,,,, J ^^^^^^^^^^^^^^^ n Taylor. Wm. ^ ..... ■ # •* v« •• « JeltlM * Bltt^a^l, t^, nilaa«lpW» ..... '••••»•»*•■■ i^t * c *« •* « I ■•*«•< Ki^««»a:«*««iia g fr* V-wtttrnw »*m t t^mw • •«*#••»*«##«# «^ kJSJ^^^"!* ?- ■«*»"' «»«• ""..—....»........»........... M Union American Cigar Co. ..,, itone Cigar Box Co ' 'I'lw. diaries. New York ' I< 'licrt F New Ymk •"•""♦••"•""• — •"••"• — "•••••••♦•...... 2 ' -Nunex tobacco^ ';0- — — — •.. — ..........*...................... 4 Nxeiithal ft Sons S. ••"•••""•♦••••■"•—".•♦.•*."................... M w Wicfce Ribbon ^., WiB., New York .............. Wcymann-Bniton Co. ................................ *»*•*• i ■ «*4«*4^«^«| York Tobacco C«., The, %'ork, P*. ........ ..*.»....»i .. m =^ IN'lBNTIONAl. SECOND EXPOSURE ^A WE GUARANTEE Copenhaden Snuff To Be ABSOLUTELY PURE WE guarantee Copenhagen Snuff is made from the whole leaf o lenrietsee and Kentucky Tobacco. We fuarantee the sweetening and seasoning and flavors and jcent. in tact .yervthmg that rs added to the tobacco or put on the tobacco, is pure and may' be used freely in food under the United States Pure Food Laws. OUR OFFER THAT every user of Copenhagen Snuff can feel entirely safe and know that he is using a pure tobacco, we offer to any man ' including our own employees ) Five Thousand Dollars who will show our guarantee to be incarrect, or to any man who findi in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that may not be used freely in food products under the United States Pur« Food Laws. Weyman-Bruton Comtsany 1117 Broadway New York ^ PRESIDENT The Nan Who Smokes Them Says }^r "It is the BEST CIGAR VALUE IN THE WORLD at 5c." That is the reason the John Ruskin Cigar is one of the World's Biggest Sellers. THEY John Ruskin Cigars are hand- made and the Havana tobacco used is the choicest grown. They're mild— Big and Fragrant, Valuable Profit Sharing Voucher on the Band of Each John Ruskin Cigar. I. LEWIS CIGAR MFG. COMPANY NEWARK, N. J. LargMt Independent Cigar Factcty in the World. .^': A New Window Trimming Bool( r ■l"3A.j,,!l'-.",»..;!;lP^ll '•■. .Ic «■• f %* • » 4i.>« -|HiV i**:? ^ .<*-»»«*««*^.a«V» I SHOW WINDOW I ^11 BACKGROUNDS I "^ ^ The most useful I window trimming ' book that has yet been offered to t the public. ^ This book con- tains a total of 1 50 background draw- ings and a num- ber of small detail sketches. q The first half of the book has the displays arranged in the order in which they should be installed. ^The backgrounds are arranged in such a way that anycme can follow them out. ^ The editor has had more than twenty-five years' experience in every phase of window trimming and it has taken ten vears' continuous work to prepare the drawings. Every mer- chant should possess a copy of "SHOW-WINDOW BACK- GROUNDS'. Prepaid, $1.50. ©nbarro Wttrlh 236 (EhFHtuut Sirfft ptiiladrlfiiita Topic is meetiiip: that same cordial receptiim that has alwavs been accorded Bold. TOPIC has that mild, pleasing taste, that uniform goodness that is bound to make the smoker take notice. TOPIC at Ten BOLD at Five "ABOVE ALL" BOBROW BROS., Philadelphia .r, ^ i ' \ *UBLi SHSD 1881 MARCH 1st 1917 Leading Features Reeves, Parvin & Company Expand Jobbing: Department Tobacco Products Corporation Expanding Business in Foreign Fields The Cuban Tobacco Market The Benefit of Trade Acceptances to Retailers The Art of Window Displays Connecticut Growers May Not Increase Tobacco Acreage Knickerbocker's Broadway Jottings Trade Letters of Vital Interest From All Sections Latest Reports From the Cuban Market Latest News of the American Leaf Tobacco Market Registration of New Brands of Cigars Cigarettes, Tobacco, Etc. I9J7 ''^•■J'tur. \ \ Vol. XXX \ II No. 5 PlillMMpbta > A - ^ F. C LOZANO i K LOZAMO TRADE MARK i«f • 0- s. rat. •ffiM F. LOZANO, SON •• CO. U S. BONDED CIGAR MANUFACTUREKS Makers of the Famous 'T. Lozano'' Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA. FLORIDA New York Addr«M, 437 Fifth A^ THE TOBACCO WOBLD ± A A A ± BiPlMlWIIIIPllllll W"!""'!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! By Speci*l AppointnivBt To the Late King Edward VII World's Oldest H^ghgrade Turkish OTFIS II Plain End or Cork-lipped •The Little Brown Box" PHIUP MORRIS & CO.. LTD. 72 Fifth Avenue New York A A i illllllilliillillRIIIIIIWIIIIIIIIilllllllllHIIIIIIIilllllll^^ La Flor de Portuondo ...UfglOtX ^ ^ Sii^v^ ..^..^^fcai. ^ •«^» <( EL GRANDE »» The CIGAR MFG. CO. PHILADELPHIA MANILA CIGARS Jls Mild and as Cool as a breeze from the sea — Manila Cigars burn perfectly— They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Govemment supervision and inspection. Look for the Government Guarantee Stamp on Every Soar The Oris^inal and Genuine Central Union Smoking Tobacco in a New Cut Packed in a Pocket-proof Package \% ounces — 5 cents United SUtef Tobm C«. ■ICBMOND. VA. For Gentlemen of Good Taste San Felice CIGARS The Deisel-W^emmer Company LIMA, O. F. C LOZANO i WL LOZANO TRADE MARK Rig. l. S. fat. Otiui F. LOZANO, SON «• CO. U S. BONDED CIGAR MAKUFACTUREM Makers of the Famous "F. Lozano'' Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York Address, 437 Fifth nH« THE TOBACCO WORLD 4- A A A gi!wi;aiiiiii!^!i'i!:;i'iyii:^:.r^whi'^:;ii^;;:!t;'i^^^ I i^EBs^asa By Special Appointment TotheLaleKinK Edward VII philip 7^e Worlds Oldest Hi^j^dc Turkish c 11! 'arettes Plain End or Cork-Tipped 'The Little Brown Box' PHILIP MORRIS & CO.. LTD. 72 Fifth Avenue New York 0^^ j._, — .'.11. Iiiil:' A A A A A A 4 -'■■ ■'■•■• II 11—^ fan,, ,' .. niniiiiiiiuliiii; ISly La Flor de Portuondo II EL GRANDE" The oJ^c/crJai CIGAR MFG. CO. PHILADELPHIA ^:^ MANILA CIGARS Jis Mild and as Cool as a breeze from the sea — Manila Cigars burn perfectly— They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every Sox CENTRAL UNION NEW CUT SMOKING r^ i^EADYFORUSE , IN PIPE OR CIGARETTE The Original and Genuine Central Union Smoking Tobacco in a New Cut Packed in a Pocket-proof Package \H ounces— 5 cents United States Tohicco Ce. ■ICHMOND. VA. For Gentlemen of Good Taste San Felice CIGARS Wemmer Company LIMA, O. NTENTID 2 THE TOBACCO WORLD ■»■" ""I I »!, EI$ENLOHR* CIGARS reduce selling cost- bee ause an ever constant demand, created by Cinco Quality, insures a quick turnover stock. LONDRES CONCHAS PANETELAS OTTO EISENLOHR & BROS., IN OOBPORATEO PHILAPeUPHIA. \m. Behrens = & Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands "Sor and "Devesa de Murias" Independent factories Our Motto: Quality, always a littlt better than Havana's Best [•4(hubias)J- Quality Paramount CELEBRATED H. UPNANN CIGARS Strictly Independent Manufacturers CHAS. LANDAU Sole Agent for United States and Canada 82 WaU Street ^ New York Board of Trade Bldg.. Montreal, Canada ,^ ^ is^~ :S>>« .(j?. STAG We are proud of STAG. And your customers v^ill like STAG. Because STAG is the ripened product of *• 1 56 years* experience in making good tobacco!" You lay a smooth, firm road to loyal patronage when you recommend STAG. STAG bacl^s you up I :^%. EVER-LASTING-LY GOOD THE TOBACCO WOBLD HADE AT OUR NEWARK, N. J. FACTORIES ♦^ROCKY FORDK^ QUALITY-HAND MADE-SUMATRA WRAPPED-NICKEL CIGAR We also manufacture, at our several factories located at PITTS- BURGH, PA., a very attractive and extensive line of Cigar« and Stogies to retail at 5 for lOc— 4 for 10c— 3 for lOc and 2 for 5c., giving the Jobber and Retailer an exceptional margin of profit. Write For Full Information UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH Ji Cigar With Hardlp a Rival MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUGUST KUTTNAUER, General RepresenUtive, 235 FIFTH AVE., NEW YORK Free! SAMPLES Free! Ask and You Will Receive ....FIFTH AVENUE.... A Union Made Cigarette of Quality lOc FOR PACKAGE of 10 Mouthpiece, Cork or Plain Tip I. B. Krinsky, Mfr. irC n! LIVE DISTRIBUTORS WANTED Street Y. E. H. GJCTO CIGAR COMPANY ?2E ??KXA\Fr^"^ ^^ "^^^^ Clear H..^. THE STANDARD cigar. A«e JuJged Write for Op«a Territorr Factorr: Kejr West. Fla. New York Office; 203 W. Broadwar T. J. DUNN (a CO. M*K«r« of The New Bachelor Cigar 401-*03 H. 91st Street. New Yorh BACHIAS HaTana Cigara For Hen of Heans Renowned for Uniformity f>i:/^TtnE9 BY THE CREEy AND COLD BAND R. A. BACHIA & CO. 7 W«t SSscteemli St. New York TADEMA HAVANA CIGARS Ar^uelles, Lopez G Bro. MAKERS GENERAL OFFICE FACTORY WAREHOUSE 222 PEARL STKEET TAMPA LEALTAD 129 NEW YORH FLORIDA HAVANA G. S. Nicholas & Co. 41 and 43 Beaver Street, New York DIRECT IMPORTERS of the highest grades of Ggart manufactured by the Independent Factories of Havana all of which are made under the personal control and supervision of the oldest cigar manufacturers in Cuba, thus retaining for each its own individuality. Price List Mailed Upon Request. HAVANA CIGARS ROMEO Y lUUETA The Leader In all the World's Markets 0. S. ReprcitatatiTc: Wa. I.Ttyltr, 98 Brtd It.lf.Y.CIty. BAYUK BROS 5*^ CIGAR THE PERFECT CIGAR THE TOBAPCO WORLD THE TOBACCO WORLD a i P on Hi m m The World^s Cigarette "Sweet Caporal" advertising messages are addressed to "The Tobacco Dealers of the World.'* When it is recalled: That "Sweet Caporal" are the pioneer cigarettes of this country and Kinney Bros, the makers founded the Industry. That more "Sweet Caps" have been smoked than any other kind. That "Sweet Caps'* are the first and only cigarette which can be bought almost as easily in Europe, Asia and Africa as in the U. S. A. AND That the world's leading medical journal "The London Lancet** says: "Sweet Caporals'* are the purest form in which tobacco can be smoked.** You can see why "Sweet Caporal'* is the world's pure, mild and good cigarette. Ask Dady he knows Is pounding away harder, more convincingly than ever before, telling the millions the "Sweet Caporal" messages of purity, mildness, and reminiscence. Street-car cards, painted signs, 24-sheet posters, boards lighted by electricity, are everywhere making thousands of new "Sweet Caporal** smokers. NOW We are using the foremost magazines and newspapers bigger and stronger than ever before to put "Ask Dad, he knows", all the way over. In less than a year "Sweet Caporal" sales increased over 299,000,000 — this year we are striving for a Billion increase. HANFF-METZGERp Incorporated Advertising Agents 95 Madison Avenue New York City M m [E m m 0 n u IE m nm » v/ DON'T tell me the world ain't growin' better. Most things improve with age— just like yf '"""^ 2^^ YOU cannot think of mellowness without thinking of age. Mellow- ness is that mildness, smoothness and full flavor we all want in our pipe tobacco, and there is no better way of mellowing tobacco than letting it age naturally. Say to the storekeeper: * 'Give me a tin of Velvet, please," and know for yc urseit the tobacco cured in Nature's way. J ; TOBACCO \ ll/E CONFIDENTLY predict a record-breaking year for Velvet Smoking Tobacco in 1917. Advertisements like this are one of the reasons for that prediction. Millions of smokers will read this advertisement in the magazines and newspapers. ^l^ cents per packet of ten, l»'i' with the internal revenue tax, the profit to the manu- ( Continued on Page i8) mm, PARYIN & COMPANY PLAN EXPANSION OF CIGAR DEPARTMENT Will Feature Their Own Private Brands— Fifty Salesmen Will Cover Four States— Business of Is. Baum Purchased — Mr. Baum Assumes Management EEVES. PARVIN & COMPANY, IIG Delaware Avenue, this city, long-established and widely known wholesale grocery house, with the expan- sion of their cigar department, on March 1st, will enter the cigar jobbing field in four States, as well as in Philadelphia. The jobbing business of Is. Baum in the Boyertown Building has been purchased and Mr. Baum has been secured as manager of the cigar department of this company. Fifty salesmen will be available to aid in the sale and distribution of the brands. Reeves, Parvin & Company has carried on a small cigar jobbing business heretofore, but on March 1st they will enter the cigar jobbing field in Philadelphia, New York, New Jersey, Pennsylvania and Delaware, in earnest. The cigar department will feature principally the private brands of the firm which will consist of a full line of all grades. In addition they will handle union-made, Tampa, Key West and imported lines, as well as a few well-knowm and advertised nickel brands. The cigar department, under Mr. Baum's management, will cater to clubs, cafes, hotels and high-class stands, as well as the regular trade covered heretofore by Reeves, Parvin & Company salesmen. A humidor is being installed to contain half a million cigars. With the strong sales force and the reputation of one of the oldest wholesale grocery houses in this section behind them, Mr. Baum looks forward to a wnde distribution of the brands to be carried. The advent of this strong firm into the cigar jobbing field will have the effect of sharpening competition, as well as bringing into the retail trade through a strong sales force, a number of brands that heretofore have had but a small distribution in the city and adjacent terri- tory. Mr. Baum, who becomes, on March 1st, manager of the cigar department, was formerly a member of the firm of Baum-JalTe Company, and is well fitted by ability, as well as through a wide acquaintanceshij) in the trade, to become the head of this department. The best wishes of the trade go to Reeves, Parvin & Company, as well as to Mr. Baum. in this new undertaking. It is predicted that unless all signs fail, Reeves, Parvin & Comi)any will come to occupy a formidable position in the cigar-jobbing field in this section. Six Thousand Dollars Asked for Tobacco Culture At a recent meeting of the Lancaster County Tobacco Growers' Association, a resolution was adopted, to be pre- sented to the Legislature, asking an appropriation of Sfidoo for the purpose of continuing the experimental work f»f the l\j)hrata b'xperiment Station, which has produced re- sults of such great value to Pennsylvania's leaf tobacco growers. A connnittee was appointed to take the resolu- tion to llarrisburg and urge the appropriation. 14 THE TOBAQCO WORLD THB TOBACCO WOSLD 15 THE TOBACCO WORLD BSTABLISHBD Ittl PUBLISHED ON THE 1ST AND 15TH OF EACH MONTH BY THE TOBACCO WORLD CORPORATION J. ULWTON KBNDRICK, TrMSurtr PUBLJCATION OFFICBS8 Z36 CHESTNUT STREET PHILADELPHIA Bell Telephone— Lombard 1768 Keystone Telephone— Main 1824 T. LAWTON KBNDRICK "'^f**^ "***!!' HOBART BISHOP HANKINS Advertlaln* Manager BUREAUS OF SPECIAL CORRESPONDENCE BOSTON CHIGAQO DETROIT SAN FRANCISCO KEY WEST TAMPA MILWAUKEE LANCASTER CINCINNATI HAVANA. CUBA, OFFICE-PERSEVERANCIA 8. CARLOS M. WINTZER Repreaentatlv* Subscription in United States, Postage Paid ...$2.00 per Year Foreien Subscription, Dominion of Canada and other Countries of Postal Union ^'^^'^''" «,. , -. 15 Cents Single Copy ADVERTISING RATES MAILED UPON APPLICATION Bntared as Second Claaa Mall Matter December it. X»09, at the Poit Office. Philadelphia, under the Act of Mwrob S. It7f Vol. XXXVII MARCH I. 1917 No. 5 TOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES. "^t^"^ Preirident JACOB WERTHEIM, New York vioe-Prertdent OBOROB W. HILL. New York vica-Prealdent EDWARD WISE, New York •-•••• vioe-Prealdent JESSE A. BLOCK. Wheeltof. W. Va. yS-pJ!! dent JOSEPH F. CULLMAN. JH.. New York v^PrSldLt ASA LEMLEIN, New York TreMurar LEON SCHINASI, New York al^t*ry CHARLES DUSHKIND, New York Be*,r«v^# New York Offlcea, B Beekman Streat CIGAR MANUFACTURERS' ASSOCIATION OF AMERICA FREDERICK HIRSCHHORN, B4th St. and " ^va.. New '^^l^r^J*"* CHARLES J. BISENLOHR, Ui Market St. Phlla.. Pa. . . . . Vioa-Prirtdant JS^I. wS^EIM. Slat and Eaat End Av j. Mhat^n. N. T..^^r^ 8. K. LICHTENSTBIN, 40 Exchange PL. Manhattan. N. T seorewry THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION CHARLES FOX. New York vi'«llS!lidSt F. M. NEWBURQH, Hamilton. O .^!««.r«r OBOROE BBROEa ClncInnaU. O ^!!!SLrv JOSEPH MENDELSOHN. New York secretary INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION J. A. BLOCK. Wheelini. W. Va. vi*^S:!!ld!Sl WOOD F. AXTON. LouiBvUle, Ky. L""y^^^^^Jlr RAWLINS D. BEST. Covington. Ky Secretary-Treaaurer One by one the milkman, bread man, ice man, grocery man and newspaper man have raised the prices of their products. Xo harangue or debate preceded the increases. The public has been informed that the Isn't It increased costs of lal)or and production Strange? have made higher prices necessary if the retailer is to do business at a profit. The higher prices have been placed on the goods, and the public can purchase, or not, as pleases. lUtt the retail tobacconist, whose goods cost more than ever before and whose overhead charges and living ex- penses have mounted along with other things, seems to be afraid to ask prices for his goods that will net a fair profit. Now is the time for the retailer to ask and receive a price for the products that he sells which will give him a comfortable profit. If he does not get it now, it is doubt- ful if he ever will. Our attention is attracted to two advertisements in the current issue of "Printers' Ink," relative to the cir- culation of a magazine which raised its price from fifteen cents to twenty cents, and an evening newspaper, which increased its price from one to two cents. Last October the magazine was selling at fifteen cents, and advertised that it printed 1,100,000 copies of that issue. The February issue, the first number at twenty cents, had a run of 1,075,000 copies. The April run. according to the adver- tisement, is 1,175,000 copies, which does not look as if the increase had damaged the circulation very much. The evening newspaper referred to had an average circulation, net paid, in 1915, of 356,531 copies. In 191(5 its net-paid circulation was 402,644 copies. January 29th, the first day that the paper was sold at two cents, its cir- culation, net paid, was 319,960. But for the month of February the average net-paid circulation is more than 349,000 copies, and is steadily gaining! We believe that investigation all along the line will show that any ill effects resulting from price increases are but temporary. And in any event the greater profit re- sulting from the increased price will take care of a good percentage of lost trade anyway. We know a retail candy dealer who is selling more of a certain brand of chocolates at fifty cents a box than he did at forty cents. Isn't it strange that the retail tobacco trade, for the most part, neglects so great an opportunity to establish its business on a solid and profitable basis? Cigars Gain Nearly One Hundred and Fifty Millions The following comparative data of tax-paid products as indicated by monthly sales of various stamps and re- ceipts from certain sources of revenue is obtained from the Statement of Internal Revenue Colltections for the month of January, 1917, and is issued by the bureau for the information of the trade, trade journals, and other interested persons. January January Products 1916 1917 Cigars (large) 516.938,833 665,975,1!»3 Cigars (small) 76,312,253 79,499,OS0 Cigarettes (large) 1,538,825 2.384,-i:>0 Cigarettes (small) 1,657,748.864 2,41 6,762. i:.C. Snuflf, manufactured (lbs.) 2,671,048 3,451,o:.G Tobacco, chewing and smoking (lbs.) 32.782,526 37,327.5:.^ Playing Cards (packs) 3,143,588 3,977,:.13 Note: Porto Rican imports, January, 1917. included in above statement were as follows: 17,037,700 large ciga "^; 200,000 large cigarettes and 840 small cigarettes. Philippine imports for December, 1916 (not included in above statement), were as follows: 12,033,527 large ci:,^- ars: 591,000 small cigarettes, and 64 pounds manufactured tobacco. Wertheimer Brothers to Open Factory in Ephrata Wertheimer P.rothers, of P>altimore, manufacturers «>t the widely known "Kl Hallo" cigar, have secured the ci; ar factory formerly conducted by S. S. Watts, at Kphn.ta. Pa., and will operate the same beginning March 1st. Mi*. Watts has purchased about three hundred acres of tobacco fnr Wertheimer P.rothers. and has about twenty men i "' phjyed in packing the same. Columbia University Boys Choose W. D. C. Pipes |NE of the largest class pipe orders was recently placed by the students of Columbia University with William Demuth & Company, manufacturers of the famous W. D. C. pipes. Their choice in making the selection was the W. D. C. handmade line, a widely known grade, and one that is o^iving the closest competition to foreign brands in the American market. It is needless to say that college students are connoisseurs when it comes to pipes. In choosing the line to be purchased, the most exhausting tests and com- i)arisons are made among the competing lines of both do- mestic and foreign manufacture. It is, therefore, a distinct tribute to the makers of the famous W. D. C. handmade pipes, that such discriminat- ing buyers as college men should, after examination, choose that line. And all this but adds further proof to the slogan that goes with the triangle trade-mark, "pipes of quality." Weyman-Bruton Company Earns Nice Dividend Although the tobacco companies were the last of the industrial companies to feel the eflfects of the prosperity which the country was enjoying as a result of the Euro- pean war, Weyman-Bruton in 1916 managed to show the largest net earnings since its incorporation in 1911. While net earnings were at a record high, the amount which the company earned for its common stock made a slight reces- sion, being 24.49 per cent, in 1916, as compared with 24.78 l)er cent, in the previous year. This w^as due to the fact that the company's capital common stock was increased from $4,000,000 to $1,600,000. Net earnings in 1916 totalled $1,448,711, an increase of $117,339 over the preceding year. On January 3d the company declared an extra divi- dend of 10 per cent, on its common stock and on July 1st an extra of 4 per cent, was also paid. Despite these two extra tash dividends totalling 14 per cent., the company was able to increase its profit and loss surplus from $540,444 in 1915, to $747,155 to the end of the last vear. The following table shows the net earnings of the company for the past three years, as well as the balance earned from the common, per cent, on common, and the profit and loss surplus. 1916 1915 1914 Xet earnings. $1,448,711 $1,271,372 $1,198,923 IJalance for common, 1,126,711 1,091,372 918.923 Percent, earn, on com., 24.49% 24.78% 22.97% 1\ & L. surplus. 747,155 540,444 429,072 Oklahoma Senate Passes Anti-Cigarette Bill Oklahoma City. Okla., February 20.— The senate I'day passed the "anti-cigarette" bill which was introduced Hi that body as a substitute for a similar measure adopted by the house last week. The bill as passed today provides that cigarettes may 'H sold by licensed dealers who must furnish a bond of M(MM) in addition to a nominal license fee. Should a d'aler sell cigarettes to a minor, the bond is forfeited, one- ' nrth going to the prosecuting witnesses. I nlicensed persons dealing in cigarettes are subject ^' a fine and jail sentence. Reynolds Tobacco Company Doubles Preferred Stock I'ht' preferred capital stock ijf the R. J. Reynolds To- ^.H•c() Company has been increased from $2,500,000 to >". 000,000, it was announced after a meeting of the com- I'lny's directors. The company has $10,00(),0(H» common J'tock. EXTRA! EXTRA! HARRY EARNSHAW CONFESSES ! ! ! Harry A. Earnshaw, widely known editor of "Ginger," has at last consented to lift the veil* of secrecy, and tell the dear old public all about it. Astonishing disclosures are made by him in the March issue of "Vanity Fair." "My Harem in New York" is the title. Every man that has ever aspired to be a Turk or a Mormon, or a South Sea Islands king, should read it. Get your copy now.— Adv. ♦That no one who purchases the March issue of this magazine should be under a misapprehension as to just where Mr. Earnshaw lifts the veil, we will say that it refers specifically to page 70. Another "United" Store Robbed in New York City Three men with revolvers and lots of nerve entered a United Cigar Stores shop at 752 Third Avenue Monday morning and promptly put their weapons on display. They pointed the revolvers at the clerk. Joseph Rugoflf, of Flush- ing, and ordered him to walk into a rear room quietly. Kugoff did. There they tied Rugoflf's hands and feet, and without undue haste, examined the small safe. They found in it $169 in bills after they had smashed the strong box in the safe. Then they went away. Fifteen minutes later a customer entered the store and heard Rugolf's appeals for aid. The police say they found in- teresting finger prints on the smashed strong box. The Up-to-date Dealer He believes that strict integrity is the foundation to all legitimate business success. He places no limit to his ambition, since the field is free to all and work is the price of progress. He pushes for more business in busy seasons, and, if customers are scarce, still pursues, lie depends on his own exertions and abilities, and they reward his confi- dence. He practices strict business economy and does not descend to penuriousness. Me is not utterly defeated by defeat, nor careless from success. He is honest, not only from policy, but from i)rinciple ; he considers success, lacking self-approbation, as failure in disguise. He pays promptly and collects as he pays, rather than pay as he collects. He is courteous in manner and appreciates the com- mercial value of cordiality. lie thinks first and deeply, and speaks last and con- cisely.— " Exchange." iRRrraiLAR pacvnation THE TOBACCO WORLD 17 16 THE TOBACCO WORLD TDn® ConlbsQiia T®Ibaisc® r,y Albert L. Hoffman, in "The Americas » 11 K Cuban tobacco market in the first month of the current year has been active and with prices well sustained owing to the presence of a number of buyers from the North and the fact that stocks are scarce. The prospects of this year's crop also appear a trifle dubious on account of the severe drought that has been experienced in the tobacco-growing districts, and though, of course, there will be some sort of a tobacco crop this year, even if it be only from the irrigated dis- tricts, the total yield will probably fall short of what w^as anticipated unless a moderate rainfall comes soon to relieve the poor vcgueros. The complete figures for the 1916 tobacco crop have just been published and show the following results: Exports of leaf tobacco from January 1 to December 31, 19 lU. amounted to 35'2,22() bales, weighing net U,24G,Wi) kilos, compared with 34(>,T01 bales weighing 1T,058,369 the previous year, showing an increase for 1910 of 11,519 bales but a decrease of 812,070 kilos. Of the above the United States alone imported 250,110 bales, about 5000 bales more than last year, and Holland imported 50,113 bales, equivalent to 50 per cent, more than in 1915. and, as will be seen, these two countries alone purchased nearly 90 per cent, of the total exports. The other principal buyers were: Spain. 14,719 bales; Argen- tina. 13,529 bales; and Canada, 11.940 bales. In cigars Cuba's total exports for 19 U» amounted to 121.(»(;3.309, being an increase of 057.534 cigars over the total exports of the previous year. The United States was the largest purchaser, taking #.4o2,058 cigars, compared with 38,504,807 in 1915, an increase of nearly 1 1 ,000,000. England, on the other hand, usually Cuba's best customer, in this line, imported 38,792,505 cigars, compared with 52.001,832 the year be- fore, showing a decrease of 13,212,207. This was due, of course, to the war conditions in that country and the tendency it cut down luxuries. The other principal coun- tries importing Cuban cigars were: France, 5,291,144, a slight increase: Si)ain, 5,lo7.990. an increase of over half a million : Australia. 3,859.20!>, an increase of nearly a mil- lion; Canada, 3.491,751. a decrease of 190,000; Chile. 3.029.1 15. an increase of half a million ; Argentina, 2,823,01 1, an increase of 1,318,201 ; Dfinnark. 2.583,720, or only about half the cigars imported in 1915. The Canary Islands, S])anish Africa and (libraltar imported each about half a niilh'on cigars, and the remainder in varied amounts was shii)ped to every civilized country in the world where the "best smokes" are ap])reciated. In cigarettes Cuba's exports decreased, being 11.2:59,158 packages in 19H;. compared to 12,417,529 in 1915. Colombia was the largest importer, taking 3,200.712 l>ackages. Tanama was next with 1.710,733, and the Dutch ^\'('st Indies and French ;\frica each imported about a niilhon and a half. The Cuban cigarette is apparently n(it over-popular in the United States, for we find that only 101,930 packages were tafcen by that cotttttry, whereas, Great P»ritain imported five times that amount. Exports f)f T*tcadura or cut tobacco showed a slight increase in 1!M0, namely, 321,058 kilos, compared with 318,914 the year previous. Moat of this finds its way to France and her colonies; 'Colombia, the Canary fslands, Ciibraltar and even Hreat Britain innH»rt a certain amount. It IS soincwfiat difficult to estimate the value of Cuba's total tofmcco crop, but taking a fair avcra^ price, Ironi the Custom House declarations, for the various tobacco products exported, a local periodical gives the following table : Value of Tobacco Exported in 1916 Leaf tobacco, 352,220 bales at average $46.27 a bale, $16,298,208 Cigars, 121,003,309 cigars at $73.80 per 1000, 8,979,770 Cigarettes, 11,239,458 packages at $29.84 per 1000, 335,429 Cut tobacco, 321,058 kilos, at $.92 per kilo, 298,529 Total, $25,911,990 or nearly $2,000,000 in value more than the exports of the year before. The amount of tobacco consumed in Cuba itself is surprising, considering that the total population of the island is only about two and a half million inhabitants, and when we are told that the local consumption almost equals the exports, it is hardly credible. Following, how- ever, are facts compiled by reliable local authorities, who base their calculations on figures obtained from the Gov- ernment Bureau of Internal Revenue from its sale of stamps, which the Cuban law provides must be attached to all packages of cigars, cigarettes, or tobacco produced in this country: Value of Tobacco Consumed in Cuba in 1916 Cigars, 208,403.050 at average $45 per M, $12,080,004.25 Cigarettes, 203,405,093 packages at ?22 per M, 6,79ej4o.24 Cut tobacco, 317,5443^ lbs. at 50 cents a kilo, 158,772.25 Total, $18,035,881.74 Add to this amount the value of total exports, 25,911,996.00 Gives a total of, $43,947,877.71 Add to this, the amount of cigars smoked by workmen in the factories, who are usually given an allowance of seven per day apiece, also the number generously given away to visitors by the handful, besides what is smoked by the farmers and their families, of all of which no record is kept, and the total tobacco crop may be estimated at around $47,000,000. Reading Cigar Manufacturers May Increase Prices According to a news dispatch. Reading cigar manu- facturers are considering whether they shall raise the price of the former nickel cigars to six cents each, or keep tht present price, but reduce the size of the cigars. Owing to the increased price of all kinds of tobacco, they say some action nutst be taken. They have already advanced from $2 to $0 i)er thousand as to the wholesaK rate to retailers. Many favor making IfWaftef cigars. Some now meas- ure from 4j^ to 5 inches in length. They think the smok ers would prefer a 4-inch cigar at five cents, rather Aan pay six cents for the present size. Others say that this would only prove a make-shift relief of the situation and tbat higher prices would bi necessBiy la a «hon time. New Home of Bobrow Brothers Completely Equipped \TSlTOR to the new home of Bobrow Brothers, manufacturers of "Bold" and "Topic" cigars and "Little Bees" little cigars, will be impressed w'ith the completeness of the arrangements for the eco- nomical and efficient production of their brands. Every- thing from the resweating of the raw leaf to the packing of the goods for transportation is now handled in the one building at Fifth and St. James streets. The offices finished in golden oak are completed, and every facility for the efficient transaction of thjeir tre- mendous business has been installed. The 'upper stories of the building, used for manufac- turing, banding and packing of cigars, and stripping of leaf are clean, light and airy. A visitor to the "Bold" fac- tory cannot but be favorably impressed with what he sees. A. Z. Sheric and L. 1>. Mason, of the Davis, Shcrk fr Mason Cigar Comfmny, of Reading, were recent visitor*. Portuondo's Stars Sign With PhilUcs for 1917 Fortuondo's star. "All Alike,*' is signed with the man- .ngenient of the National League l»aseball Club here, and will be on the job every day that there are games at l»road and Huntingdon streets, lie has many followers at the Thilhe's Park and never fails to make a hit. IMiillie fans will also be interested to learn of a new- star of great promise who is to break into the National League Park this year. "I'^l Grande" is his name, and he is another Portuondo product which is almost a certain guarantee that he will make good. "All Alike" is the popular five-cent dgai, and "El < Irande" is a ten-cent product, both from the Portuondo factory, which has the exclusive cigar privileges at Broad and Huntingdon streets this year. H. J. MK^MMffi Kerig^ fNWi YiAn & McDonnell II. J. McConnell. manager of the Fourth and Sansom streets store of Yahn cS: McDonnell, resigned his position I lure on I'ebruary 24th, and intimates that he will i)rob- 'My enter the cigar business for himself. Mr. McConnell liad l>een with Yahn i'i: McDonnell for more than six years. tie was exceedingly popular with the many customers of the store, and all wish him the best of luck in his new ^ enture, whatever it may be. Mr. McConnell is succeeded by E. J. Smith, who has '•'en with the firm for the past three years. He has re- mitly been at the W'idener Building store. Previous to that, Mr. i^mith was with Al RuUge, at Delaware Avenue fi»d Market Street, and joined Yahn & McDonnell when tliut store was taken over by them. Reuben Ellis was noticed in our midst this week. Frank Rowland, of Lopez Hermanos & Company, was a recent visitor to the local trade. Ben Lesser, of Salvador Sanchez y Ca., was in the Quaker City recently, boosting the "Dulce" brand. Henry Ottenberg. the well-known Manila importer, has been calling on the trade here, and has lined up some nice orders. Mr, Lederer, of the Oppenheimer Company, w'as in town last week, taking orders for his firm's well-known "(i. 1». D." and "Keystone" pipes. The H. n. (Irauley store at Sixth and C^^tnut streets has been featuring the "Selwyn" perfecto, which sells at five for a (luarter or six cents each. The L. II. Ciato Cigar Company has received additional orders for their goods for Philadelphia consumers, through the efforts of Mr. Thompsott, who has been calliw^ Oft Ihe trade. Sig. C. !Mayer, who is recovering from the effects of an operation, is convalescing at Atlantic City. The sea air is proving beneficial, and Mr. Mayer expects to get back in harness before long. Art Lauer arrives Saturday to put in four weeks' work on the "I'^l Yutan" brand on behalf of Dusel. Goodloe i^ Company. This brand is one of the biggest sellers that the house handles, the "Longfellow" size being especially poi)ular. Leach & Company are featuring "luitopia" and "Jef- ferson" smoking mixture in the windows at the Tenth and Chestnut streets store. "Leaco" five-ther important firm nearly doubled its profits. In short, it may be said that the manufacturers with fast- running machinery who were able to obtain steady sup- plies of tobacco for their factories did exceedingly well in the past year. Some loss and hardship will undoubtedly be caused to the retail trader in certain, particularly suburban, areas in the large towns through the new closing order, which prohibits shops from selling tobacco products after 8 P. M., and 9 P. M. on Saturday; this order has caused smokers who work late to make their purchases in the districts where they are engaged, instead of waiting until they reach home; but though individual shopkeepers have suf- fered in some instances, particularly in the neighborhood of theatres and other places of entertainment, retailers in other parts have been the gainers, so that the trade as a whole has not suffered. But whereas the manufacturing and retail trade sec- tions have little cause for complaint, the importer, especi- ally of the leaf, has had an anxious year, owing to the ])rohibition in 1916 of the importation of any further con- .signments of tobacco. As this step threatened to prove disastrous to the trade and, incidentally, reduce the State's revenue from the tobacco duty, the Board of Trade, after several months of negotiations, agreed to modify the regulations by permitting a restricted importation. This scheme, which fell under two heads, came into force on June 1st last for a period of one year and may be sum- marized as follows: (a) That merchants (and any manufacturers who had imported direct) should receive permits to import one- third of the quantity they imported in 1915, the Board of Trade stipulating that merchants should offer their im- |)ort to their clients of 1915 pro rata to their purchases in that year; and, further, reserving the right to adjust any disjmtes which might arise between buyer and seller in ri gard to the quantities and prices. (b) Manufacturers w^ho were exporting tobacco, either through ordinary commercial channels or for Government orders, were granted permits for their twelve months' re- (|iiirements, based on the quantities they had shipped out (hiring the first quarter of the year, this arrangement being ''lade possible by the oflfer of the British-American Tobacco i onipany to charter neutral steamers and carry all the to- I acco licensed to come forward under this scheme. It appears that most of the tobacco licensed for im- j rtation under the above arrangement has now been re- f'ived. A large quantity of the tobacco received since J'Mie Lst has fallen under section (b). The trade is now vancisco, has been among the recent out-of-town visitors. Among those recently returned from Havana is T. C. Gales, vice-president of Henry Clay and Bock & Company. Harry Noble, sales manager of the Tobacco Corpora- tion of America, has returned from his trip through the South. The Porto Rican-American Tobacco Company has moved its offices from 17 Madison Avenue to 250 Fifth Avenue. AX'illiam Deiches, of the well-known Baltimore house of William Deiches iS: Company, was a New York visitor last week. John L. Miller, Jr., manager of the J. B. Moos Com- pany, of Cleveland, O., was among the recent visitors to New York. Charles Landau, who represents the famous Havana house of H. Upmann, has recently returned from a visit to the factory. John W. Merriam, who has enjoyed a successful busi- ness trip through the Middle West, is expected to reach the factory this week. Business was responsible for the recent visit to New York of R. D. Burnett, of the R. D. Burnett Cigar Com- pany, Birmingham, Ala. T. Wright, the genial member of the famous St. Louis house of T. Wright & Company, has been among the re- cent Broadway visitors. Rucabado & Company, who manufacture Porto Rican cigars, have recently removed their factory from 141 Maiden Lane to 102 Water Street. A. J. Lachman, president of the West Indies Cigar Company, sailed last week for Porto Rico, where he will look over the leaf crop. A lai^ shipinent of Manila leaf was recently received by the Philippltte Tobacco Company. Another shipment is expected this montli. "Clear Title," a cigar from the factory of D. M. Frank & Company, is continually growing in demand according to reports at the factory. Anthony V. Jockel, vice-president of Ruy Lopez Ca., is now on a trip through Southern territory in the in- terest of the firm's brands. A. L. Sylvester, president of the American Cigar Com- pany, has returned to his offices at III Fifth Avenue, following a trip to Havana. Sidney J. Freeman has been on a trip through the Middle West, where he secured some splendid orders on his La Flor de Intal brands. F. R. Hoisington, of the Cayey-Caguas Tobacco Com- pany, is expected back in town in a few days. He has been on a trip through the South. The lease on the cigar store of H. M. Miller, at 3fi Wall Street, has been acquired by A. Schulte, and will be added to that company's chain. Jules de Vries, representative of Bayuk Brothers, at Amsterdam, Holland, h^s come over to New York, follow- ing a visit to his Philadelphia clients. Arthur Herbert, who has been on the Pacific Coast for the past year in the interest of Philip Morris & Com- pany, has returned to the New York office. Darrington Semple, manager of tHe Blue Peter Cig- arette Company, left town last week for a trip to Ala- bama. He expects to be gone about a month. C. W. Boom, of the Cien Porciento Company, has re- turned to headquarters after a visit to Porto Rico, where he inspected the leaf crop. He is not optimistic over the size of the crop. Following a trip through the West, Claude Turner, the "Charles the Great" representative, has returned to New York headquarters with a weU-filled order book, de- spite the increased prices. Following the announcement of a raise in price on a number of imported Havana brands, it is stated that March 1st, a new price list will go into effect on the famouj^ "lielinda" and "Punch'' cigars. The increases will average- about $5 a thousand. The Tobacco Corporation of America has removed \t^ headquarters from l.jO West Fifty-second Street to the Craftsman Building at Thirty-ninth Street and l^fth Ave- nue. The new location provides more commodious quar- ters for the rapidly developing business gf this new com- pany. Warren G. l^wis, who is introditcing the "La Sttl- tana" ci^r in Hudson River territory, k said to have made a ftpl«n#4 record lor hlmsell thus far. He has opened many new accounts and has secured a high j)ercentage ot repeat or^rs. A Diamond Pin for Robert E. Lane OBERT E. LANE, the genial representative of the "Partagas" cigar in the United States and Can- ada, is exhibiting a token of appreciation, in the form of a diamond scarf pin, which was bestowed upon him by the manufacturers of the brand, Cifuentes, I *ego y Ca. The pin contains nine diamonds of fine quality. Mr. Lane's work with the "Partagas" brand has been very successful. That good work does not go unrewarded is evident from the sparkling gems which adorn Mr. Lane's tie. Manila Commercial Company Discontinues Some Sizes The Manila Commercial Company, through A. Deter- niann, representative at 4 Broadway, has notified the trade of the discontinuance of the "Londres," "Brevitas" and "Manila Plantation" sizes. New price lists containing an advance on certain sizes have already been sent out. Mr. Determann says that he believes that it is only a question of a short time when Manila cigars selling at less than five cents will be "few and far between." At jiresent arrangements are being made to retail the cheaper brands of the company's goods at three for ten cents. The United States Army Transport "Thomas," which is expected to arrive in San Francisco about the middle of March, is bringing 40n bales of leaf tobacco and 2,1^^0,000 cigars for the Manila Commercial Company. United Cigar Stores* Earnings President Edward Wise, of United Cigar Stores Com- pany, says final figures show sales in 1916 totalled $^35,- ^■>'^^'!^S5. 'against $:n,o:J8,846 in 1!H5. Of this increase, S;l,()*^U,ooo was obtained in the same stores in existence the ])revious year. Xet income for the year was $'^,892,000, which does not include all earnings of subsidiary' compan- ies. Mr. Wise further says: "We have every reason to Im lieve that peace or war will not disturb our constant growth, and that in 1!)17 an additional $4,000,000 increased l)usiness will be added to our volume. "Our development account for the year, 'advertising, S' Iling schemes, etc., showed an expenditure of $2,o2r».8.'JO, •i'i of which was charged off as current expenses. This .'"iiuunt. a big proportion of which was given to our cus- t'lners, adds a permanent value to the company. "Additional dividend disbursements during the year • i-reased Sl.^j.Slo. due to common stock dividend of 7 ) • 1 cent, for the entire year as compared with 0 per cent. !' ])art of the year 101."». "After paying all dividends, disbursements, etc., and 'I. iking allowances for depreciation, we added to suri)lus •''' .•'.Sl'>. making total surplus $'3,739,000. "January, 1917, sales show an increase of $.'»72,Ooo, which justifies our anticipation for an Increase of J^'.»»00,MO sales for year 1917." Harrv^ Prochaska. manager of the label departmettt of Addph Frankau & Company, has re^rned ^cett% kom '^ trip to Baltimore and other cities. 1 Comer of Forty-seventh and Seventh Goes to "United" |HE De Lacy corner in Langacre Square once again has been sold. Sol Bloom, the recent purchaser of the property, has resold it to the United Cigar Stores Company. The site is only 40x80 feet in size and occupies the southeast corner of Forty-seventh Street and Seventh Avenue, facing directly on the square. Mr. Bloom paid $450,000 for the property, or at the rate of $140 a square foot, at the auction sale on January 30th, and is said to have turned his contract at a com- fortable profit. The United Company will erect either a six- or twelve- story building on the site, using such space as it may re- quire and letting the remainder. James C. Bolger, president of the United Stores Realty Company, which has charge of the real estate interests of the United Cigar Stores Company, in an interview, said: "W^hile the company has purchased very few of the many properties in which its stores are located, this par- ticular corner appealed to us as being one of the very choicest in New York and of such importance to our retail trade that we felt we should own and not lease such a desirable site and any buildings that might be erected thereon. This could only be accomplished by a purchase of the property, and there now will be a United store at that corner for a great many years to come. The pur- chase also reflects the opinion of the officers of this com- pany that real estate on Manhattan Island is trending toward higher valuations and is a good buy today." The restaurateurs who at present occupy the store in the building are paying only $2000 a year for their premises, which is the rental decided upon twenty-one years ago. An oflfer to lease the building at $30,000 net per annum is understood recently to have been made. Mr. Bloom appraised its rental value at $^35,000. U. C. M. Co. Now General Cigar Company, Inc. On March 1, the United Cigar Manufacturers* Com- pany will assume the name of the General Cigar Company, incorporated. The following announcement has been sent out by that firm : "At the regular meeting of our board of directors, held on December 12, 1916, it was voted to change the name of our company to General Cigar Company, Incor- porated. "This change is a change in name only, designated to eliminate a considerable amount of confusion heretofore existing in the use of our company's name, with that of another company conducting a large chain ol re^il stores bearing a similar name. "Justice Edward R. Finch signed att order, which was entered mt January 19, 1917. authorizing us to assume our new corpoimtc name on and after the ftrst day of Mai%h, 1917." Jacob Labe. of Culltnan Brotficfi, fta« retttmed to New York, following a visit to the Havana leaf market. n THE TOBACCO WOBLD THE TOBACCO WOBLD m Benefit of Trade Acceptances to Retailers (By Charles W. Dupois, Vice-President, Second National Bank Cincinnati, O.) RADE ACCEPTANCES, the new form of com- mercial paper brought into existence by the Fed- eral Reserve System, to be used in transactions between buyer and seller, have a decided interest for all retailers, according to Charles W. Dupois, vice- president of the Second National Bank of Cincinnati, owing to the fact that they will give him a better opportunity to compete with quantity buyers who receive large discounts from jobbers. Briefly stated, the Trade Acceptance is nothing more nor less than a "time draft" or negotiable promissory note given by the buyer to the seller when he purchases a bill of goods from the latter, in the case of the tobacconist the seller generally being the jobber. Thus, under the new system, when a jobber sells a bill of goods to a retailer on the usual credit terms, he sends along a Trade Accept- ance, which the retailer accepts by writing the word "ac- cepted" across the face. When this is returned to the jobber, the latter is then in possession of paper which he can take to his bank and discount if in need of ready money, or hold as part of a reliable secondary cash reserve in case there is no necessity for discounting. In pointing out how the retailer will benefit by the more general use of the Trade Acceptance, Mr. Dupois gives six principal reasons: "1. Time purchases will be made on more favorable terms, for, obviously, if the buyer gives the seller what he so much desires, the buyer will, in all probability, ob- tain a commensurate benefit in return. "2. There will be a tendency to lower net prices to those substituting Acceptances for open accounts. "3. Buying will be done with a greater regard for pay- ing the bills when due, and consequently there will be less overstocking find fewer losses. "4. The time buyer will be doing his part to eliminate the tremendous advantage now enjoyed by the cash- discount-buyer. "5. Manifestly, the buyer will be able to depend on the seller to show reasonable leniency if, for any reason, it should become inconvenient or impossible to pay the Ac- ceptance when due. "6. Inasmuch as the Trade Acceptance expressly refers to the invoice or otherwise shows on its face that the obligation is made for a purchase and not for a loan, such a transaction cannot be a reflection on the acceptor's credit. It will merely indicate his willingness to give for a debt honestly owing a negotiable certificate of in- debtedness in place of an open account. This in itself will be an evidence of good faith. His credit will finally be determined not by the form his obligations take, but by the manner in which they are met." It will be seen from the above that Mr. Dupois is of the opinion that the use of Trade Acceptances by the re- tailer will place him in a position to cope with the large cash-discount buyer, as actual cash will no longer have the lure as of old for the jobber who has his trade giving him Trade Acceptances, which are easily convertible into money at the bank. In other words, the Trade Acceptance, whether it be for 30, GO or 90 days, is looked upon as cash. While the benefit to the banker, jobber or manufac- turer using Trade Acceptances is obvious, Mr. Dupois points out some of the more striking features. He says that for one thing, the correctness of the account is ex- pressly admitted by the buyer; economy and convenience in collecting accounts will be gained; buyers will not be so likely to overbuy and thus weaken their ability to pay promptly; the need for working capital will be lessened; dead capital will be transformed into self-liquidating com- mercial paper; unreasonable allowances for cash payments will not be so easily exacted from sellers in need of ready cash; sellers with insufficient capital will not be driven to selling their accounts receivable at outrageous rates, and Trade Acceptances will show the banker the character of the seller's customers much more satisfactorily th.iii the mere statements of the seller regarding his trade. There are other benefits to the seller who is able to get his trade to using Trade Acceptances, but the above are the more important. According to Mr. Dupois, there are many difficulties to overcome before they will come into universal use. Among these he places the custom of the jobber acting as the "obliging banker for the retailers" as being a stumbling-block. He lists the difficulties to be overcome and suggests the remedies as follows: Objections to System "1: Our old and firmly fixed business habit of carry- ing open book accounts. "2. The supposed advantages of this old system for the buyers. "3. Reluctance of buyers, especially retailers, to give promissory paper, lest thereby they do something to reflect on their own credit. "4. Fears and suspicions that written obligations in negotiable form will fall into the hands of remorseless collectors. "5. The fact that wholesalers have been obliging bank- ers of retailers. "6. Present plethora of money and cheapness of credit. "7. Lack of appreciation of the importance of the prop- osition and the apathy of all concerned. "8. Legal consequences of concerted action having to do with selling terms and conditions. Suggest Remedies for Obstacles "The remedies necessary to overcome these difficulties and a few suggestions for bringing Trade Acceptances into being may be set down as follows: "1. All who gain any advantage through the use of Trade Acceptances must be willing to do or give some- thing in return. For example, the low rediscount rate on this paper should, in part at least, be passed along to the sellers by the bankers, and the sellers should give a concession to acceptors. Other inducements and incentives must be found. For obvious reasons the initiative must be taken by sellers. "2. Bankers should readily discount Acceptances of small denominations without any^ discrimination against them because of their size. "3. Banks must show more discrimination in fav<>r of Trade Acceptances. A one (1%) per cent, lower rate given by a bank, whether it re-discounts or not, will soiii arouse the interest of sellers who borrow. If banks do not oflfer this concession to holders of Acceptances, th' y must not complain if the Federal Reserve Banks go in o the open market and buy them directly from such hoi l- ers. "4. Sellers must allow acceptors to anticipate paymc t on Acceptances at the prevailing rate of discount, ai cl bankers should allow their borrowers to do likewise < n discounted Acceptances. "5. No man should ask for Acceptances in lieu of op' n accounts unless he, himself, is willing to give his own A - ccptanccs under like circumstances. Jobber Should Not Act as Banker "6. Wholesalers should refuse to act as bankers for buyers unless they are given evidence of indebtedness in the shape of negotiable credit instruments. •«7. Reasonable leniency will have to be promised and ^i,own such acceptors as find it inconvenient or embar- r I sing to pay Acceptances at maturity. When granting c-tcnsions, however, notes and not Acceptances should be t iken. The Trade Acceptances should be used only in the uiiginal transactions and never for extending accounts. '^ "8. Bankers must not be as liberal as heretofore with those single-name borrowers who refuse to make an honest effort to convert open accounts into Trade Acceptances. "9. Discontinue the large cash discount, allow a rea- sonable discount on actual cash sales only, and make Trade Acceptances the only alternative at the buyer's dis- posal. Such an arrangement would give the honest man with small capital a better chance to compete. If this in- nt)vation were introduced through the concerted action of a number of wholesalers in a given line of trade, it would very quickly bring the desired results." Tobacco Products Common Earns Twice as Much as in 1915 The annual report of the Tobacco Products Corpora- tion for the fiscal year ended December 30, 1916, shows net earnings, after paying preferred dividends of $870,624, an increase of $438,858 over 1915. The net earnings are equal to 5.42 per cent, on the $16,000,000 common stock, compared with 2.6 per cent, earned on same stock in 1915. In remarks to stockholders in the annual report of the Tobacco Products Corporation, Gray Miller, treasurer, "Your company has acquired and now owns all of the $1,500,000 par value 7 per cent, cumulative preferred stock, and all but $200,000 par value of the $2,000,000 par value of the common stock of Schinasi Brothers, Incorporated, a New York corporation, which owns all of the assets, including good-will, trade-marks, etc., of the old estab- lished business of Schinasi Brothers, cigarette manufac- turers. New York City. This transaction has been con- siunmated bv the expenditure by your company of 1>:J,100,000 in 'cash, and the sale of $200,000 par value of its own preferred stock, which it had from time to time l.urchased with its surplus cash in the open market." Claims Against Hamper Estate Settled Claims amounting to $25,793.64 against the estate of tlie late Walter R. Hamper, president of the Globe Tobacco Company, Detroit, Mich., have been adjusted by John U. Kcmpf and Robert E. Barber, commissioners on claims, according to their report filed in probate court. The claim of Mrs. Ella Wetmore, who has recently appealed to circuit court from a decision of Probate Judge . (Iward Command denying her a window's allowance in ihc $(500,000 estate, is shown not to have been presented 'n the commissioners by the fact that no entry either of !i1(.\vance or rejection appears. Mrs. Wetmore claims to iiave been Mr. Hampers common-law wife. Approval of the commissioner's report by the admm- i>trator of the estate appears in the papers. Edwin C. Way Leaves More Than Half a Million The inheritance tax in the estate of Edwin C. Way, 'ornier president of the Scotten-Dillon Tobacco Company, "I Detroit, has been adjusted. The estate inventories $653.- ''>')0f>'>, and claims allowed totalled $28,945.55, includmg pay ^ OsQOSMSQftn ^ Sales of Manilas on the Increase — ^J. B. Moos Company Has "Initial" Stogies— Suit Against Eight Hour Tobacco Company Dismissed m^Jl ti^'.m, iiiui ciaiin» aiiuwcu iwicxuvvi ^^,y,^ ,.- ^^.^~, funeral expenses of $7345, administration expense :Nir,.ini.43. Nine cousins will each get $66,019.41 and . . '-'.•*^ir).07 each inheritance tax. The total inheritance tax H $30,113.73. Cincinnati, February 24, 1917. |IDNEY J. FREEMAN, the Manila optimist, who represents the La Flor de Intal brands in the United States, was a recent visitor. He says that the Manila business is constantly growing. He points out that the trade is being educated to buying the better sizes, and that as a result the consumer is learning something about Manila cigars. He thinks that with the elimination of the cheap and poor goods, the Manila busi- ness in the United States will approach record figures this year. Gerson J. Brown, president of the J. B. Moos Company, has returned from a business trip to New York City. Eugene Pohly has been visiting the trade in the in- terest of "Rameses" cigarettes. This popular brand shows a steady gain in sales. "Initial" stogies, retailing three for ten cents, have been received by the J. B. Moos Company, who will dis- tribute them to the retail trade at $24 a thousand. The product is manufactured by C. F. Roper, of Columbus, O, L. P. Walters, of Halpern & Walters, has been in town calling on the trade. Henry Deisel, of the Deisel-Wemmer Company, Lima, O., was in town recently calling on friends. He made his headquarters at the Charles Krohn store in the Commercial Tribune Building. Steve Herz, of Herz, Arnheim & Company, was a re- cent trade visitor. Daniel J. Kelly, who represented ^e American To- bacco Company in this territory, has severed his connec- tions with that firm and is now in the automobile busi- ness. Due to the advances made on practically all lines of pipes, the local Dow Drug Stores have discontinued the sale of pipes. "Bull Durham" cigars, made by Haas Brothers, have recently been displayed in the window of Straus Brothers & Company, at 8 East Sixth Street. The brand is said to be taking well with smokers. It retails for five cents. B. Block was in town recently, calling on the trade in the interest of "Philip Morris" and "Unis" cigarettes. The suit brought by Richard Wright against the Eight Hour Tobacco Company for alleged infringement of his patents, has been dismissed by Judge Hollister. The suit has reference to a device for applying stamps and labels to packages. It was held that the patent was not valid. \'al G. Keough, representing the Preferred Havana Tobacco Company, paid a visit to his friends recently, in the interest of his firm's brands. The need of additional cigarmakers for local factories is still evident. A number of them would like to get more hands, but it looks as if their wants will go unsupplied for sometime yet at least. F. Lozano, Son & Company, were represented here re- cently, through the visit of Mr. Friedman, who makes his headquarters in Chicago. "El Wadora" cigars, made by Sig. Mayer c customer. In remodeling the stand, the most up-to-dat< equipment will be installed. Connecticut Growers Cautious About Increasing Acreage r^^Cl HE producers of shade-grown tobacco in the Con- uKSJ necticut Valley have sold the best part of their H^H 1916 crop, and have had no difficulty in obtaining ■^^■^ $3.50 per pound for the highest grade of wrapper tobacco — an advance of 50 cents per pound over the top price for this tobacco in any previous year. These growers are also now well aware that if they had held out for %[ per pound for all the best of their shaded wrappers they could easily have got it. In fact $1: is now the pre- vailing market price for this tobacco wherever dealers in tobacco have any of it in their control, unpledged to cigar manufacturers. "Most of the annual product goes directly from the warehouses of the growers to the cigarmakers, in pursu- ance of arrangements made in the months of November and December. But an extraordinary state of things now exists, resulting from the interruption of the shipments of Sumatra wrapper tobacco to Amsterdam or to any American port, which is a consequence of the great war. It seems to be a safe assertion that if there were twice as much high-grade Connecticut wrapper tobacco on hand as there actually is, it would all find a ready market at $4 per pound. "But it does not follow that during the coming season there will be 8000 acres of tobacco land under cloth in the Connecticut V^ley instead of the 4000 acres that were cultivated last year. Several excellent reasons are given why the total acreage this year will not be very much larger than that of 1916. "The growers are not at all doubtful about the con- tinued increase of the demand for the new tobacco, but they are beset by many uncertainties that are certain to nidure until after the end of the war. Chief among their troubles is the labor problem which is very far from being satisfactorily solved by the assurance that six or seven hundred negro students from Hampton and other schools in the South can be depended on to spend the summer as laborers on the tobacco plantations of Connecticut and .Massachusetts. "It is hoped that it will be possible to carry on opera- tions about on the scale of last year, but is felt that any attempt at a large extension of shade-growing at present is unadvisable for this reason, if for no other, that it would probably be quite impossible to secure the number of farm laborers that would be required. "The cost of c|)tton cloth for the fields has gone from $I<»<| to $150 per acre. Fertilizers, too, are scarce and much ni(.re costly. It would take more than $2,000,(K)0 cash capital to equip another 4000 acres of land for shade- gnjwing, to say nothing of the cost of the land. The grow- trs have not forgotten their experience in 1914 and 1915, when some of them made no money, and in a few cases l.'irije losses were incurred. It is expected that after the \\i^r there may be another big expansion of cloth-covered tc' acco cultivation in the valley, but not until then. The tobacco dealers and manufacturers who buy the I- ducts of the open fields in this section are demanding tr-.h year that much more of this tobacco be picked or t'ined,' as is the shade-grown tobacco at harvest time. ' )Sts more to string the individual leaves, instead of b 'I'^Mng in the whole tobacco stalk and hanging it in the ,(K)(> by raising tobacco for twenty years and ^<" tully saving every cent except the barest expenses." — '•"•^I'-n "Transcript."' ^ TausQipai ^ Harry Moulsdale at Sanchez y Haya Factory After Busy Trip— War Brings Many Tourists to Tampa — M. Bustillo & Company Working to Capacity Tampa, Fla., February 23, 1917. NE of the busiest factories hereabouts is that of M. Bustillo & Company, who are enjoying an un- precedented demand for their goods. The factory is working to capacity and it begins to look as if larger quarters will have to be obtained or a branch fac- tory opened. W. W\ Rosebro is back from his trip through the East, and brought with him a fine lot of orders and optimistic reports. D. Harry Moulsdale has arrived at the Sanchez y Haya factory after a long trip through the East, and he is filled with enthusiasm over the way Sanchez y Haya goods are moving. This famous old brand continues to win new smokers and increasing business is continually noted. Due to the war in Europe, and the submarine warfare, visitors are flocking in greater numbers than ever before to Florida resorts. Tampa receives her full share of them. Of this great throng. Cuesta, Rey & Company report that records of the visitors at the factory during the past three months totalled more than eight thousand. "See America First" does not have to be impressed on the mind of the tourist as much as formerly. Those who have seen, have gone away and told others of the wonders of their native land with which they were unacquainted, and then again, very few of our brave tourists who, in times of peace, flood the cities of Europe with an American flag in their hat or buttonhole, care to test its protecting powfirft ,QlJi the high seas or in foreign lands just at this time. Mortimer Regensburg and Jerome Regensburg accom- panied by their wives, have arrived in the city. Articles of incorporation have been filed for Salvador Sanchez y Ca. The business is ca])italized at $CO,00(K The stock is distributed among I'Mward W'odiska, l>en Lesser, Jerry Windmuller and Mr. i^anchez. Mr. W'odiska is named as president; Salvador Sanchez, as vice-president; Ben Lesser, secretary; Jerry Windmuller as treasurer and general manager. R. J. Reynolds, of the R. J. Reynolds Tobacco Com- pany, was a recent visitor in Tampa. The new factory of IVancisco Torres & Company is now in operation, and ".\mericus" cigars are being turned out rapidly. The "Universal'' strij)ping machine is being demon- strated here for the benefit of manufacturers who wish to facilitate this phase of cigar manufacturing. \'. A. Prad- bury is in charge. Salvador Rodriguez states that the demand for "Charles the (ireat" continues heavy, lie mentions that one of the features of the orders that are continually ])our- ing in is the demand for the more expensive shapes and sizes. Eduardo H. (lato, who has been in Tampa for a few davs. has returned to Key \\'est. It is said that he was looking for quarters for a shadegrown factory. Perfecto. « Women to Have Smoking Cars in England Cigarette smoking has become so universal among women war workers that some of the London suburban railways have decided to reserve smoking compartments for w(mien on certain trains. 26 THE TOBACCO WOBIiD Tobacco by Parcel Post to British Soldiers Citizens of the United States who wish to send the cheer of Dame Nicotine to British soldiers in the trenches can forward packages direct by parcel post. A ruling to the effect by Second Assistant Postmaster General Praeger has been announced by the Postoffice Department. In response to a request for information on the sub- ject, Mr. Praeger said: , "According to the latest information on file m this department, packages of tobacco, cigars, and cigarettes are allowed to be imported into Great Britain by parcel post. "I may add that such packages, if intended for soldiers with the British army in the field in France should be addressed care of the British Expeditionary Forces at Lon- don, and will be included in the mails made up at New York for England, where, upon their receipt, they will be sent to the headquarters of the expeditionary forces for disposition. Said packages, being addressed to England, will be subject to the rates and conditions applicable to parcel post packages for that country." Northampton Tobacconist Twenty-five Years in Business Peter McHugh, the tobacconist, completed twenty-five years of business life in Northampton, Mass., last week, going there from Holyoke in 1893 and becoming a mem- ber of the firm of T. J. Slattery & Company, which made cigars in the store now used by W. L. Gillern. After one year the firm sold out to Keating & McHugh, who continued in partnership for two years, selling out to W. L. Gillern, who still makes cigars in the same stand. For nearly twenty years ]Mr. McHugh kept a store in the block at the corner of Main and Pleasant streets, and is now located about a block down on Pleasant Street. Mr. Mcllugh is not only widely known in this region in a business way, but is one of the most successful fishermen in these parts, several large trout which he caught a few years ago being thus far unbeaten for size by any other local angler. New Canton Firm Now Marketing Cigars The new cigar manufacturing firm of Stoddard & Hand, Canton, 111., are now marketing their cigars, and their brands are to be found at most of the local retail stores. One of the leading brands of the new firm is "Stod- dard's Guaranteed Havanas." This cigar is very large, being four and one-half inches long. It retails for five cents. Another brand, the "Top Notch," is double-wrapped in tinfoil and tissue paper. The firm explains that it is using the best grades of tobacco obtainable and the cigars are of the highest quality and workmanship. P, Lorillard Company to Enlarge Danville Plant Announcement has been made by the P. Lorillard Company that machinery will be installed in the Danville, Va., cigarette manufactory bringing up its productive ca- pacity from a quarter of a million cigarettes each day to one million. George M. Williams, director in the company and manager of the Danville branch, also said that it was the intention of the company to undertake welfare work among the hundreds of employees, and that an effort will be made generally to make the working conditions attractive. This is taken to mean that the Lorillard company has decided to make a permanent home in Danville, and that from time to time the plant will be added to, according to the demand of the product. At the same time there is an indication that there is a shortage of labor, for advertisements are appearing in the trade journals inviting families to come to Danville to make their home. The vast cotton mill enterprises swallow up nearly all available labor and for that reason it is be- lieved that the tobacco company is striving to make things as pleasant as possible for their workers. Fire in Joseph P. Manning Warehouse A score of employees were driven recently from the three-story building at 500 Atlantic Avenue, Boston, Mass., by smoke from a lively fire in the basement. The building is occupied by the Joseph P. Manning Company, tobacco jobbers, and only quick action on the part of employees and firemen, who hurried through the several floors and opened every window, thus ventilating the building, saved much of the stock from heavy damage by smoke. The fire started in w^aste paper and communicated to woodwork. The crew of engine 25 laid a hydrant line and soon extinguished the flames, but it was necessary to bail the water from the basement. The loss is estimated at $200. Connecticut Growers Preparing for 1917 Crop The tobacco growers have already begun preparations for the 1917 crop. There will be a considerable increase in acreage in Windsor over 1916. The greatest increase will be in the shade grown branch of the industry, and the growers are now busy getting out tent posts for this. The embargo on the railroads has caused a delay in the delivery of fertilizer, but it is not expected that this delay will be long. There is a marked increase, however, in the cost of the various grades of fertilizer. The growers ex- pect to solve the help question in a similar manner as that of last year, by securing help from the Southern States, but it is understood that this will not be obtained as readily as last yean THE TOBACCO WOBLD 27 the Acknowledged Leader , Amon^ Mild Sumatra Wrapped Havana Offlrs ii ! a Only the Highest Grade Tobacco From Our Own Plantations STRIPPED and UNSTRIP I ; LLER NEW YORK OFFICE 123 MAIDEN LANE i'li These fillers are booked and barrelled, the packages weighing from 1 50 to 175 pounds; they are in four grades, ranging in price up to 55c, per pound. We have established warehouse and offices at 1 23 Maiden Lane, New York City, where we would be pleased to have you call if interested in our offerings. Our tobacco has been tested by some of the most prominent cigar manuf adurers of the country, who pronounce it the best and cheapest filler tobacco now available for the American manufadturer of cigars. THE PHILIPPINE TOBACCO CO. New York Office and Warehouse: 123 Maiden Lane THE TOBACCO WOELD THE TOBACCO WOBLD [3iirlk(s(t 1^ From Our Exclusive Bureau Perscvcraftcia No. 8 Havana, Cuba. 4^ 1 Havana, February 21, 1917. HE market during the past fortnight has kept up a fair activity still, as there were enough Northern buyers in town who willingly paid the higher prices asked by the few holders of leaf. There are «till a few thousand bales of first and second capaduras for fale, but at still higher prices than those last paid. There also remain some third capaduras for sale, but as they are very short in leaf, they cannot be stripped to advantage, and will have to be sold to our cigarette manufacturers. Of \'uelta Abajo and Semi \ uelta there remain only some few remnants here and there, and of Partidos chiefly high- class wrappers for local consumption. News about the coming crop is more or less unreliable, as some parties claim, that the crop will be very short in quantity, while others state that the late rains, even if not general all over the tobacco-growing districts, nevertheless have benefited enough vegas, so that we may count upon the same number of bales this year as last year. In the absence of any positive news, it is best not to be either too pessimistic, nor too optimistic, and await calmly further develojjments in due course of time. That we are bound to see high prices for the new crop this year appears to be an incontrovertible fact, and as there will be no old stocks to carry over this year, the chances are that we may run short about 30 per cent, of a normal crop, or that the demand will overtop the available supplies, un- less high prices should curtail the demand accordingly. Sales during the past fortnight totaled 12,138 bales, and which divided consisted of: V'uelta Abajo and Semi X'uelta. 3.257; i'artido, 310; and Remedios of all grades, 8,^ol bales. r.uyers were: Americans, !),3!)(>; Exporters to Europe (Spain). .")20; shippers to the South American Republics, 1.2!»4: and our local manufacturers of cigars and cigarettes, 1,1U bales. Exi)orts of leaf tobacco, from the port of Havana, for the last two weeks, ending with the loth of February, 11)17, inclusive, totaled 14.()G0 bales, and which were dis- tributed to the following countries, viz. : To all ports of the United States, ll.ln'); to Canada. 1,()3(); to Cadiz (Spain), .V^o; to Porto Rico, lol ; to the Argentine Republic, 1,12(); and to Uruguay, 1(>H bales. Receipts of Leaf Tobacco From the Country For 3 weeks ending 1^'eb. 8, 1917. Since Jan. 1, 1017. Vwelta Abajo 3,727 bales. 5.081 bales. Semi N'uelta 277 " o'M " kcmedios 7,88!) " 17,320 " Buyers of Leaf Tobacco That Come and Go Arrivals — From New York: Jacob Labe, of Cullman Brothers; Jose M. Diaz, president of the Preferred Havana Tobacco (Company; Marcelino Perez, of Marcelino Perez & Company; Vincente Planco, of the Ruy-Suarez Company; Allie Sylvester, president of the American Cigar Company, and Antonio Montanez, of Antonio Montanez. From Detroit: X'ictor K. I':ttlinger and Sam. Gold- berg, of the Lillies Cigar Factory. From Tampa: \ al. M. Antuono, of Val. M. Antuono; Facundo Arguelles, of Arguelles, Lopez & Brother; Fran- cisco R. Diaz, of V. Guerra, Diaz & Company; George Grahn, of (George Grahn ; Bernabe Diaz, leaf buyer of F. Lozano, Son & Company, and Fred Davis, of Sam. I. Davis & Company (also of New York and Key West). Returned: Tomas Mederos, Jr., and Mrs. Mederos, from their vacation in the United States, the well-known packer of Manicaragua tobacco. Departures— To New York: Max Schwarz, Ramon Collia and Jacob Labe. To Chicago: Emil Wedeles and Mike I'riedman. To Tampa: Enrique Pendas, \'al M. Antuono, George Grahn and liernabe Diaz. We now beg to submit the statistics of the exports of cigars, from the port of Havana, as per our official custom- house returns, for the month of January, PH7, and com- parison with January, IDKI. Exports from'lan. 1, to Jan. 31. inid, lo.OlS.WH cigars. b:xports from Jan. 1, to Jan. 31, 1!)17. 8,524,231 " Decrease during the month of Jan., 11)17, 2,31)1,748 Increases by ccmntries of importance, during the month of January, 11)17, as c(mii)ared with the same ptriod of PJIG: France, l,(>20,ooo cigars. United States, 8(>3,775 " Spain, 274,800 " Xorwav. 155,100 Netherlands. 152,1)00 Sweden. 115,100 Canarv Islands, 57,835 Canada, 5t,900 " Russia. 50,000 " Portugal, 38.312 " Peru, '^«.'><"> " Gibraltar. 18,315 it Great Britain, Denmark, Australia, Chile, Argentine Republic, Spanish Africa, Egypt* 4,122,199 cigars. 1,260,990 175,995 115,830 64,206 28,160 21,500 4( (( t( U tt 'I'oals, 11.893 22,938 Total, 3,125..-)37 '* Decreases by countries, in January. 1917. as comi ft" witli januarv. 1916. Total, 5,788,880 The decrease in our shipments of cigars to Great P>rii.iin has been discounted by our cigar manufacturers, as fhiring the first three months of 1916 we shipped extra heavy quantities, and naturally this is making itself felt now. The demand from the United States continues fair, the heavy shipments of cigars to France helped us to hrid.i,^e over the loss to Denmark and the other countries. The feared war between the United States and Germany seems to subside gradually. Also the outbreak of a re- volt by the Liberals in the two Eastern provinces of our Island seems to be in a fair way of settlement, thanks to the generous action of the United States in upholding the legally constituted government, and giving the Liberals no chance of expecting any aid, like they had in August, 11)0(1. Romeo y Julieta continues to work very strong, hav- ing still plenty of orders from every part of the globe. Partagas is also still busy filling orders, and which ap- pear to arrive in good shape right along. II. Upmann is doing a normal business at this season (if tile year, never lacking orders from one country or the other. Thanks to the system of Don Manuel Lopez, never to rush any shipments, the Punch factory might be said to be busy all the year round, and this is the case at present. Sol and Devesa de Murias are getting their share of the business that is to be had. Por Larranaga, Iloyo de Monterrey, Ramon Allones, I'.elinda. TMen and VA Rey del Mundo, are fairly busy, al- though they could do more. Leaf Tobacco Carlos E, P.eck went to rest on the 13th inst., almost having reached seventy-seven years. He was one of our old-time commission merchants, and the founder of C. E. I5eck v^' Company, cigar manufacturers, being respected and honored during his lifetime, on account of his straight- forward dealings in everything he undertook. His funeral on tlie following day was largely attended by the tobacco trade, en masse, as the last tribute of esteem' he was held in. by all that came in contact with him. I lie new firm of Manuel Suarez Company is a stock assne-atiun, according to a circular issued on the 12th inst., of whrh Joseph Mendelsohn is the president, Primo Suarez the \ u e-])resident, and Harry Mendelsohn the secretarv and lieasurer. The widow received some shares of stock h.r t; lease of the building, but otherwise is no longer "iten -ted in the new firm. ' '"■ Havana Tobacco Stripping Company added an- <'ther I. ranch factory at ( hianajay, and therefore is now einpl, -, !:i^r seven hundred and fifty women strippers in all *^f It' 4rippiiijr establishments. ! Mias llenitez sold 2695 bales of Remedios and Semi ^ "tit hiring the last fortnight. ^ .ter Sutter «!t Companv purchased, for account of t'H'ir . u^tomers, 4127 bales of 'leaf tobacco in the last two Weeks. ^!iy:nel Gitfterrez i\: I lijo closed out the balance of their 'p«s. 851 B. 78th St. N«w York. •■*-" for Sale. HAVING DISCONTINTED the manufacturing business, I have a large stock of the latest style of molds on hand, which I will sell m any Quantity at rea- sonable prices. Write for styles you want. John J. Eshelman, Mohnton. Fa. "Portina" Cigars Have Heavy Sales in Nashville An unprecedented d/femand for the better grade of cigars, and especially of the popular brand known as the 'Tortina" cigar, is reported by Charles Reynolds, of the Reynolds-Lindheim Cigar Company, Nashville, Tenn., *Tortina" distributors in this territory. In spite of the fact that the "Portina" factory has been enlarged time and igain during the very recent past, and the company is constantly establishing new plants, it is said that so far it has been found impossible to supply the demand. Dur- ing the past year, for instance, the sales on this brand of tigars alone have increased several hundred per cent. While it is an actual fact that the "Portina" factories nave been so badly oversold that their traveling repre- sentatives have been kept off the road for months at a time, the local territory has. fortunately, been well cared for. It is the policy of' the "Portina" people to give a new distributor of their brands every possible advantage, and as the Reynolds-Lindheim Cigar Company has been in business for only a comparatively short time, the firm has at no time been greatly handicapped. According to Mr. Reynolds, however, it is becoming harder and harder to secure shipments in quantities sufficient to comply with his company's policy of shipping all goods on the same day order is received. It is said that there is no cigar on the market which has a greater value than the "Portina." It is claimed for it that it has more body, a more delicate bouquet, and is milder, even though the wrapper be darker, than the light- est Havana. "Portina" cigars arc made in San Jitan. Purto Rico, the "sister island" of Cuba, of chc^ice Porto Rican leaf — such leaf as formerly went to Cuba to be made into the finest cigars to give them mildness. The tobacco is grown on the upland plantations of Porto Rico, where conditions are remarkably well adapted for tobacco raising. This Would Make It Nice Regulation of the sale of tobacco in all forms and prohibition of its use by or sale to minors is contained in a bill introduced in the Minnesota State Senate recently. It provides for the licensing of dealers in cigars and to- bacco by the dairy and food commissioner. Retailers would pay $50 every two years and jobbers $100 for licenses. Help Wanted. PACKER FOREMEN— Experienced (two) wanted by one of the largest cigar- manufacturing companies in the United States. Good salary. Chance for advancement. Address Box 207, "The Tobacco World." For Sale. FOR SALE— Miller. DuUrul & Peters tobacco cutting machine; also 11,000 private cigar labels. Effenger M. Erb, Boyertown, Pa. FOR 8AL.E;— RemedloB Havana ahorta. pur» and r the year ended December 31st, net income, afte'' deducting charges and expenses of management, ^va^ $1,899,08(5; preferred dividends, $237,108; common divi- dends, $1 ,.3-^0,000 ; surplus, $.342,518 ; total surplus $2,3 f' •.541. Earnings available for the $n.(M)0,000 common stcuk in 1916 equalled 15.11 per cent., against 13.29 per cei t. in 1915. ' Benjamin N. Duke Suffering From Breakdown IVnjamin N. Duke, was recently brought back t< 1^"'*' ham, N. C, suffering with what was said to be a n( voiis breakdown. He was en route to Palm Beach witli Mr;*- Duke, but on arrival at Jacksonville, it was deemc 1 ad- visable to have him brought back to Durham. 5 BEEKMAN §TREET NEW YORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), $6.00 Search (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A — An allowance of $2 will be made to members of the Tobacco Merchants* Association on each registration. Note B-7-If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (81), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. REGISTRATIONS BLOME'S'B: — 40,072. For cigars, cigarettes and tobacco. Jan- uary 27, 1917. Florida Cigar Making Co., Jacksonville, Fla. PAHASKA:— 40.073. For cigars. February 15, 1917. W. K. Gresh &. Sons, Norristown, Pa. FERIKE:— 40,074. For all tobacco products. February 15, 1917. Mrs. Ferike Uoros, New York City and Los Angeles, Cal. MISIX:— 40,075. For all tobacco products. February 15, 1917. American Litho. Co., New York City. MURATO RE:— 40,076. For all tobacco products. February 15, 1917. The Moehle Litho. Co.. Brooklyn, N. Y. MI GENEVA:— 40,078. For all tobacco products. February 16, 1917. John Hoberg, Elkhorn, Wis. CLIQUOT CLUB :— 40,080. For cigars, cigarettes and tobacco. February 17, 1917. F. M. Howell & Co., Elmira, N. Y. MEXO:— 40,081. For all tobacco products. February 19, 1917. American Litho. Co., New York City. BONA PRIMA:— 40,082. For all tobacco products. February 19, 1917. rasbach-Voice Litho. Co., New York City. MILDEST:— 40,083. For all tobacco products. February 19, 1917. The Moehle Litho. Co., Hrooklvn, N. Y. BEAUX ARTS:— 40,084. For smoking pipes. February 17, 1917. Manhattan Briar Pipe Co., Brooklyn, N. Y. TOSTI:— 40,085. For all tobacco products. February 17, 1917. American Litho. Co., Xew York City. LAKEWOOD CLUB:— 40,088. For all tobacco products. Novem- ber 28, 1916. American Litho. Co., New York City. B. & K.: — 40,089. For cigars, cigarettes, cheroots and tobacco. IVbruary 20. 1917. F. M. Howell & Co.. Elmira. N. Y. SHERMAN HOUSE COMPANY BANKER'S SPECIAL:— 40,090. i'^or all tobacco products. February 17, 1917. American Litho. Co., New York City. THETA:— 40,091. For Egyptian cigarettes. February 16, 1917. .Nicholas Tsavalas (The Initial Cigarette Co.). New York City. F. T. F.:— 40,093. For cigars. February 21, 1917. George H. Getz. Reading, Pa. H. C. L.: — 40,094. For all tobacco products. February 21, 1917. The Walker Rintels Drug Co.. P.oston, Mass. PHILIPSON'S 1/4/6:— 40,095. For cigars. February 8, 1917. L. I'hilipson. Dallas, Tex. REAL GARCIA:— 40,096. For all tobacco products. February 20, 1917. Pasbach-Voice Litho. Co., Xew York City. TRANSFERS MIRACLE iV. R. li.). For cigars. Registered January 21. 1911, by I. M. Hernandez. Philadelphia, Pa., and was transferred to B. ^'<: A. Cigar I'actorv. Philadelphia. Pa., February 3, 1917. THOMAS MAY PIERCE (Tobacco World). For cigars, cigar- ettes, cheroots, stogies, chewing and smoking tobacco. Regis- tered I'ebruarv 23. 1912. by Penn Cigar Manufacturing Co., Philadelphia. I*a., and was transferred by A. F. Muehlhauser, <.jiiakertovvn. Pa., who acquired same from Penn CigarctteMan- nfacturing Co., and re-transferred to Maurice Jones, Philadel- phia. Pa., January 12, 1917. HAVOC (Tobacco Record). For cigars. Registered January 4, 1915, bv Hcttermann Brothers, transferred to .American Litho. Co.. Xew York City, and re-transferred to Reguera & Bercngher, Xew Orleans. La.. Inbruary 17, 1917. LA BELLE VENICE (Tobacco Record). Registered March 2, 1895. by (uorge S. Harris & Sons. Philadelphia. Pa., and trans- ferred to Reguera & Berengher, New Orleans, La. Tobacco Growers Win in Lancaster Suit Lancaster, Pa., Judge Landis rendered a decision today of importance to tobacco circles in dissolving an injunction of the Seed Leaf Tobacco Growers Company, packers, and H. H. Moore, a grower, and several tenants and J. F. Stoner, a Lititz leaf dealer. Moore contracted to sell thirty-six acres of tobacco to the company, and on the ground that his first deliveries were rejected he sold to Stoner. Court holds that a civil action for damages was the proper proceedings. The decision practically means that if a grower sells to one packer and then resells to another, the only remedy the former has is to sue for breach of contract, and if the grower has property damages may be secured for non-delivery. Local leaf tobacco packers are greatly exercised over the disposition of the equity suit of the Seed Leaf Tobacco Growers' Company, dealers in leaf, against H. H. Moore and several tenants, tobacco growers. On the claim that the first delivery was rejected on the ground that it was improperly sorted, Moore, it is set forth, sold most of his thirty-four acres to another party after contracting to sell it to the Seed Leaf Company. The latter took legal steps to secure possession of the goods, but the court dismissed the temporary injunction that had issued, ruling that a civil suit for damages should have been brought. Packers fear that this action of court sets the bars down to a general repudiation of contracts made early in the season, as much higher prices can now be obtained for crops. If the packer appeals to court in a civil action he may re- cover if the grower has any property, otherwise, he gets nothing. Goetz Cigar Company Suspends The Goetz Cigar Company, one of the oldest as well as one of the largest cigar manufacturing establishments in South Bend, Ind., has suspended operations. Decreased profits caused by the prevailing conditions lu the leaf to- bacco market, as well as in all branches of cigar manu- facturing is said to have been responsible. Philip Goetz, secretary and treasurer of the company, is quoted as say- ing that the officers decided to suspend operations rather than to lower the quality of their product, which would have been necessarv if thev were to continue in business. The company was founded by the late Charles Goetz, former mayor of South Bend, thirty-six years ago. GUMLESS BANDS SANITARY AND EFFICIENT FINEST IMPORTED Gi^ar Bands and Labels GARRETT H. SMITH Uniicd Stiitos aad Canadiaa R«pi«Miitativ« Compania litografica de la Habana, Habana, Cuba 106 EAST 19th STREET, NEW YORK CITY TalaphoM. GraaMrey 4M0 Cork Ti]^ Cmtk Bobbins BOUCHER CORK & MACHINE COMPANY, lie. 122-222 WEST 18TH STREET NEW YORK 32 THE TOBACCO WORLD JOSE F. ROCHA Cable: "DONALLES" Havana Leaf Tobacco Especialidad Tabacos Finos de Vuelta Aba jo Partido y Vuelta Arriba SAN MIGUEL 100 HABANA. CUBA M. A. SUAREZ & CO. (Sa en &•) Growers, Packers 1 -^ C T^ L and Dealers in JLeaT iODaCCO Figuras 39-41, Cable "CUETARA" Havana, Cuba LOEB-NUfiEZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET, PHILADELPHIA K. STRAUS & CO. Importara of HAVANA AND SUMATRA And Packsra of LEAF TOBACCO 3fl, 303, 305 and 307 N. Third St., PhMadelphia HIPPLE BROS. & CO. Importers of Havana and Sumatra and Packers of Seed Leaf Tobacco Finest Retail Department in Pennsylvania 151 North 3d St, Philadelphia E-. Rosen-wald (SL Bro. 145 WATER STREET NEW YORH A; Cohn & Company LeaJ Tobacco dnd Gro'wer^ of Georgia Sumatra 142 Water Street . . . New York Established 1870 Factory No. 79 S. R. KOCHER Manufacturer of Fine Havana and Domestic Cigars and Packer of Leaf Tobacco Leading brands— "Volitta," "Quaker," "Nabobs," "1-4-5," "Havana Cream," "Imperial Beauty," "Little Vara" Correspond etice with wholesale and jobbiiif; trade invited Factory and Offices: WRIGHTSVILLE, PA. JOHN F. HEILAND & CO Lancaster County Fancy B's LANCASTER. PENNA. E, A. RRAUSSMAN Importer of HAVANA TOBACCO 168 Water Street New York JULIUS MARQUSEE, H\ Water Street, New York Packer and Dealer in Alt Grades of Seed Leaf Tobacco TELEPHONE 3956 JOHN Established 1890 Correspondence Solicited KEYSTONE VARIETY WORKS HANOVER, PENNA. Cigar Ribboni, Silk Imitation and Mutlinola Ribbon Printed or Stamped in Gold or Silver LabeU. Stock Cards. Give Ut a Trial. Wa Want Your Opinion CARDENAS y CIA ^*»*^*^ ^^**^*^'»' Nasdecar- Almacen de Tabaco en Rama SPECIALTY— '•'UELTA ABAJO AND ARTEMI8A 126 AMISTAD ST. HABANA, CURA HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA. CUBA— Consulado 115 NEW YORK, No. 130 Water Street BREMEN. GERMANY largest assortment of Plain and Fancy Ribbons Write for Saapifl Card and Price List to Departnent W CigarRibbons WM. WICKE RIBBON COMPANY 9^Anuf*.cturers of Bindings, Galloons, Tafftias, S^iin snd Gros Grain WOODHAVEN AVENUE* GLENDALE, NEW YORK The Standards of America Lorillard's Snuff, : Est. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccohoys — J^appees — High Toasts Strong, Salt, SWeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELNE CO., HI nfth Ave., New York THE TOBACCO WORLD 33 22ad St tmi Secondl Afe NEW YORK ^ MANUFACTURER OF ALL KINDS OF CIGAR Box LABELS MUD TRIMMINGS. ' ' ' ' ' '^^ OHICAOO, 105 'WVSST MONBOB STRBBT, LOUIS O. CAVA, M^r. J. K. LEAMAN Packer of and Dtattr in Leaf Tobacco Offio* and 8al«are«m IIO-II2 W. Walnut St., LANCASTER, PA. War«h«us«: BIrd-ln-Hand, Laneaatar €•., Pa. John F. Nissly & Co. Packers and Daalan In LEAF TOBACCO Jind Importers of HA VAN A No. 143 Market Street, Lancaster, Pa. LESLIE PANTIN Commission Merchant Leaf Tobacco & Cigars Consulado 142, Havana, Cuba I. RAFFENBURGH (B. SONS SlUALITY HAVANA Neptuno (y, Havana. Cuba - 68 Broad St., Boston, Mas*. ERNEST ELLINGER & rO Packer, .nd importers OF HAVANA TOBACCO HsTsaa Warahouse, Salud 1 5. New York Office, 1 33-1 37 Paant St. loMph Mcnd«laoha L«ai« A. MENDELSOHN. DORNEMAN (Bl CO. HAVA/fA COBACCO IMPORTERS HABANA. AMISTAD 9S 196 WATER STREET. NEW YORK Manuel Alvarez & Co. Impoiler^ and Packers of Hr^. vana Leaf And Packers of Piw rlo Rlcnn Tobacro Unvnnn Offi.-c Pverlr Ri. r> V.'.ir»-K..i«<.- N^, V,,rJ, OJftc SAN MIGUF.I. 136 CAYT I /R NVA T FP S I "CF F E. L. NISSLY & SONS GROWERS AND PACKERS OF CHOICE CIGAR LEAF TOBACCO Paddac Houses: Lancaster, Fiona. Maia Officet Fleria, Pa. Critical Buyers always find it a pleasure to Icok over our samples Samples cheerfully submitted upon request THE YORK TOBACCO CO. LEAF TOBACCO Gifice and Warehonae, Id East Clark Avenue. YORK. PA. MANUFACTUKEKS OF CIGAR SCRAP TOBACCO f aakeea and Jobbafa la All Gradea ol For Ganulne Sawed CIGAA BOXES, Go to EtuMlahmd IMS Keystone Cigar Box Co., Sellersville, Pa. Our Capacity for Manufacturing Cigar Boxes Is Always Raem for One More Good Customer MONROE D. SELLERS. SELLERSVILLE. PA. MILTON H. RANCK Packer and Dealer in Dome^ic Leaf Tobacco Office: Cor. Duke and Chestnut Streets LANCASTER, PENNA. Packing Houses: Strasburg and Lancaster Michaelsen & Prasse Commission Merciiants Leaf Tobacco A Cigars 18 Obrapla Street* Havana. Cuba Addresei GaMe "UNICUM" P. e. lUm MM MAXIMILIAN STERN Havana Tobacco Clave! No. I , Havana, Cuba 1 65 Front Street, New YoHl ESTABLISHED 1677 NEW FACTORY I9M H. W. HEFFENER & SON Steam Cigar Box Manufacturers AND MAKERS OF Patented Wire Bound Shipping Cases HOWARD & BOUNDARY AVE. YORK. PA. THE TOBACCO WORLD HEYffooD Strasser&Voigt Litho.Co 26- STREET & 9- AVENUE. NEW YORK MANUl ACTURM^S Oh Cigar Box Labels Bands and Trimmings WESTERN OFFICE 179 West Washington St, Chicago, HI. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELLING REPRESENTATIVES ADOLPH FRANKAU & CO.. 129 Fifth Ayenue, New York Gty OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and amooth in character and impart a most palatable flavor FUYMS FOR SMOKING tnd CHEWING TOBACCO Write for List of Flavors for Special Brands BITUN. AMOHATIZEI. BOX FLAVOBS. PASTE SWEETENEBS FRIES 6l BRO., 92 Reade Street, New York CIGAR BOX LABELS BANDS AND ADVERTISING fiKfiFmW/B/^ti NEW YORK IC7 Td Join 1*41 M. LOPEZ & CO. Formerly of CAUXTO LOPEZ & CO. ^ilLSiriSSfcSK 90 Wall St,NewYork BstsblislMd ilM WN. F. CONLY & SON Ai€M«.e»uiih.ito*tt, 37 South Second Street, Philadelphia RBGULAR WEEKLY SALES EVERY THURSDAY. GI6ARS. TOBAOOe SMOKERS' ARTICLES. SPECIAL SALES OP LEAF TOBACCO. CON- SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE f INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Ownoe and Manufacturers RACINE, WIS., . - - - U. S. A. THE MOEHLE LITHOGRAPHIC (« Clarendon Road&East37\& St. Brooklyn^KY. CIGAR LABELS & BAND: BRANCH OFPICe 170 West Randolph St. ChicagoJll. ^HIGHEST ounLmr CIGAR BANDS SHOW CARDS FOLDING BMES, ETC. W^STEINER.SONS&CO 257-265 WEST ir ST-VTEWERBUiiDiNe NEW YORK. LITHOGRAPHIC SPECIALISTS rOR THE CIGAR & TOBACCO INDUSTRY MAMUfACTURMS SPECIAL sketches furnished upon request (^ BELIEVERS IN PUBLICITY These forMiiost honsM of ^7*y*'*NWjf^ xooaeeo Co. .— Cifuentea. P^ yCa,, Havana, Cuba 10 Cohn ft Cti., A., New York m Comly ft. Son^ W. F., PhiUdelphia .!!!!!!.* 36 Commercial .Cigar Co. ^ Compama LitografiM de la Habana _ Cresiman • Sonib AilMi &• •..•• .................,.,,.,„,. •» Lopes. Manuel -. Loniia^ (S^' ^ *.'..!!"!!!!!!.'.'!"!!!" 36 Lo»-i«r^W' i ^ Mmno. r., s>on & (^. ^^^^ y^ IteiuU Advertising Agency • Mafuessee, Julius i. IfolMhrino ft Co., M £ Mcadelsohn, Bomematt ft Co.. New Y^k \% Mie£;TSoiSpScO?.,'ffie.-B;^«-: « Morris & Company. Philip T.."!!?!!^, ;/;;;;;;;;;;;;;/;;;;;;;/;;; ••;•;;••• ^ N Neuberger, Heinrich. Havana Nissiy ft ca. )ohn F.^ Lj^caVtS;' p;::::::::::::::::::::;/ ••■••• m 39 33 >«•••••« >•••••*•*••••• ••••••• •> Deisel-Wemmer C©., The, Lima, O. iJeniuth & Co.. William Dunn ft Q>., T. J., New York !".!'.l!*.'. A'uys s wO.| Is* •••.•.»•........•...................,.,,,..,,,..,,,,,,,,,,,,,,,,, 1 1 Eisentohr. OttOk ft Bro. % EUinger ft Co., Ernest tt 4#«j,, jSt ""wneiv WBW zork 36 p. ^''*^.y'*' ••••••••••••••........•....................,... £ rreeman, sloney j, — Pantia, Leslie. Havana, Cttbft « Parit ft Tilfo^ ^ Partagas. Havana. Cuba *..'..' .^ Pasbach-Voice Lithographic Co. '.'..'.".'. -- Patterson Bros. Tobacco Co. m Pendas & Alvar^ .TT...;:..., 5 Philippine Tobacco Co 97 Per Larranaga _ Pmrtvondo Cigar Mfg. Co., Juan F. '.*!*.!''.'.!*".!'.'.*.''.".".*.!'.**.*'.*.'. I Racine Paoer Goods Q>.. Racine. Wis. *. m Ranck, Milton H.. Lanoister. Pa. ... : S R^nsburg ft Son, E., New York ...cirver U ^driguez, Salvador q,,^ jj Jo^t*?. Aimelles ft Co *, S°'» * Langsto-f. AMtonio ••.... — MMtttwaiil ft Brm., s.. New Yt^k 32 Gato Cigar €^.1. H. 3 Gafla ^auittm C». Z. tjuerra, V., Dias ft Cd^. Tamoa. Fla .. m Hamilton Cmoratlon, TIm ui CO), .. Ueekin Gia Heffener ft s SandKS y Haya, Tampa. Kla 7 San Mutia ft Leon in S«dil^el. Gcob, New York ", » &!i^l!*^5* &»^"u?v"l£i ?*• .'..:;i.": 33 ^!f^i^.uS^^^'c&ifnf^rf ~ ^V1«»*JJ''"'*WS **•» w«veian^¥- W., York, Pa. ...; 33 I eiland & 0>.. Joha F Uncaster, Pa. n Hclme Coy, G«on» W.r>lew York * m Henry's ClMr Cb. !! Heywoo4 SbsM^ ft Vot^t Litho. Co. of New York "i.'.".'i.' .'.'." .'.';.'.!.' .'.'.■.' 36 Hippie Sroa. ftCsi, PUladelphia ;. S Jeitles ft Blvmeatlial. LM., Fhtladclphia — ^s&'^iw^Sc hi ***•***"• ^^^ • "••• * KeystweVarie^ Works 'Haiww/Pa.'^^*!!!!.^I.'""!!!^^'!.'!!!!.*!.^*"!^ S Nraussman, E. A., New York ,. ..,, ja '* • **• •••••••••••••♦•••••••*. •.•••.••••^••. ..••••«•••»«»•. .....»«..»,., 3 Landau, Chtflea. New Yark • ' -ne, Kobert E.. New York , m eaman. J. K., Lancaster, Pa. S tei'tt *• 2^ Manufactttring Co. Cow iV t^*!*^, * ^I«»» Tobacco Co < LoebNun^ Tl^eeo Co ' tk SoiUi. Garrett H. 31 Steiaar. Sma ft Co., Wm,, New York \.'.'.\\ 36 Stera. HaxtaiiUaa « Straoa ft Co.. lU New York % Snares^ M. A., Hasina ^ layior. win. x. •■.*«•••*..**•*.*.*.•....•..*.*••••.•.•(.......,,,,,..,,,,,.,..,. 3 U^M .^erieaa O^r Ci, 3 IMtai Ci^r Mumfaetie^a' Ca. UidM MapC^ U. S, Haying Card Company .....*,...*..*.**.**.*.".'.**'".'.'.' United States Tobacco Co., Richmond, Va. wjwiiannf u*. xxavana .............••••*..*..*...........•....... .......«.«,,,^ Universal Tobacco Machine Co, 9 I 3 • • • k a Wlcka> Ribbon Co., Was., New York ..... W^eyflMaa*BntMa Ca. .*•...•*..•..••••.*•■• t... ....... 3a > • • •QM'cr !▼ I -lewenthat ft ^ ♦ W York Tobacco Co., The. York, ftu , .,.,,, 3| TRRrr.TTLAR PAGINATION m THE TOBACCO WORLD Heywood Strasser&Voict LithoCo 26 • STRLET & 9- AVENUE. NEW YORK MAM 1 '\( 71171 US 0^ Cigar Box Labels Bands AND Trimi^'^'^'^ WESTERN OFFICE 179 WMt WMUacton St^ Chi»co» IlL CANADIAN REPRESraiTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFHCE 322 Chestnut Street SELUWi REPRESENTATIVES AlKXJni FRANKAU & CO.. IM Rftii A^eaiie, New Yofk City Oim BIGH-GRADB NON-BVAPmuniKi GIGAK FLAVORS Mak« tobacco nellow and amoolh !■ charadar ai^ laipart a most i^latabla flavor rUTOU FOE »OUNG aii (^WING TOBACCO Wrtta for Llat of Flavors tap< B^ll, ABOMAtaEB, BOX FLAVOBS. Brands *ASni SWEETBNBBS FRIES §k BRO., 92 Reade Street, New York WH. F. CWB.Y ft SON ^^^im^i CIGAR BOX LABELS BANDS AND ADVERTISING N E W V t«7 1»^ M. LOPEZ & CO. F«nMH%ef CAUXTO U^PEZ A CO. ^7USi;SE?c& 90 Wall StJewYork m Swth Sm»^ MraM. Phlladcl^ihi KKSOLAM W^aa.Y »hMM8 BVSRY THUBmAY. CIGAB& TOBAO^ mmmm^AKnmMs, special ^^..es or i^aptobagc^. ceir. nronaam ^kjcited. advmicu made. mrmMMm^m UJ^% ON DAY OF BALE Parmenter Wax-Lined Coupon Cigar Pockets AffORD vwumcrr ntoTscnoK ag aib4st MOIBTI7RB HBAT AND BREA&AGS f miXmSU) BY AU« mOKER^ and ar« thm MOST ^^BCnVE Advw^te M&^mk Knsiwm Racine Paper Goods Comimiiy •ol* Owaan and Atanufacturen RACINE. WIS.. • • - • U. S. A. Clarendon RoAD&EAST37\f St. Brooklyn.NY. dD BRANCH OFFICC no West Randolph St. ChicagoJll. /^ BELIEVE IN PUBLICITY ■SEB K Jif' •T**..'*'*''"! ••' *^* *'•"*! •'■."• '••*■"• rfood. to seU aod want our anbacriben to know aboot them. Rea4 their atory and when writlnii teU them yon aaw It In THE TOBACCO WORID. .-. No boia. AdveSintf adl^ Acker. Merrall & Qjodit Co., New Yofk _ Alvarez & Co-. MsQuel, New York j| American Cigsr Q» ^ American Lith^prmpUc Co., New York iii.'iii^!.'^."!.".".'.".'." 36 American Sumatra Tobago Co. g American Tobacco Co., ihe, >iew York 4 6 Arguellet. I^pez & Bro, 3 llachia & Co.. R. A 7 Bayuk Bros.. Philadelphia 3 Behrens & Co., HftTana. Cuba g Bobrow Bntiuan , Cover XV Boucher Oirk & Machine Co., Inc. 31 Brunhoff Mfg. co. .!.r.r.!...r..r..r.*. — JJusiness Opportunity ..,„ , !*...!.,!*," ^ Cardenas y Cia. RaTana , g Castro & Co., Bedro. Tampa, Fla _ CayeyCagw Tobacco Co. — < ituentes, Pego y Ca., Havana, Cuba 10 Cohn & C^., A.. New ^ork , ;;; 32 Comly & Son^ W. F., PhiUdelphia 36 Commercial Cigar Co. .....^... „ lompania Lito|p»to| de la Habana ,. -_ Cressmant aoa^ AU^ 8. ,..•,... , ,^ JjBgtmx. ICaniwl ■^Wt £^« & SITm.*" "" * " ^ _ Loriliard Co,', P. .".'.'.'.".*.'.'.'.'.'.*.'.''!;.';.*.".'; "•••* H Lovetm, Tow Lozanoi , X., Son & Co, ♦•••••••••••••••••••••I ■••••••■••••I i*»«aaaaaa««»«a .Cover II Manila Advertising Agency > Mara^lSA. Tulina ^''^"^' I Menfolk aS^^&'oL'Niw York — • II Michaei«oair?r»K Miv^*"::: « Moehle Lithographic Co., "nie. Brooklyn * ^ Morris & Company. Philip ...._...?. ;;;;;;;;;;;/;;;/;;;;;.••;;;;;;• •/••"• *f N Neuberger, Heinrich. Havana ,, Nicholas & Co.. G. S.. New York * • Niaaly & Sons: E t. flJrin Pa. *""•■• * "•■* * A SiiMf & Co.. John F., Lancaster, Pa. 33 ••••■•«••»« Deisel-Wemmer Co., The, Lima, O, JHimith & Co.. William Uunn & Co.. T. J., New York Duys & Co., tU ••■■•••••aaa#afaei Kw^^tf. C^^ ^ BfO. .....,,, EUinger & Co.. Ernest . ■•••••■•••••■•••■«*•••*••••• 1 ••••■■•••••••••*••••••••••« '•••••••••••■•••••••••••••I >••••*•«••••••■ Pantin, Leslie, Havana, Cuba 11 Park & Tilford ', .V.' ' ' ^ Partagas, Havana, Cuba E*!fe5^*Vti<* I4th a * m^ B * • • ■ s • •# a a • »T » V « a t 10 • •■ aaa » m 0 %t*9 * *m *« « C •• * « I HviRiltoA GMf^ration. !*« llcekm Can Ca I ctteny & Son H. W., York. Pa. » 'i i^Pr r?' John F., Lancaster, Pa. 32 ii'.ime Co., Georee Wm New York ... . t» ' -ys Cigar Co. ,......,.,,. _ Ji ywood, StrMser Alight Litho. Co. of New York .,.,... .III. .l.ll\[\l[[ X l^ipple Bros, ft D>., Philadelphia 32 •••••••••••••••■••••■♦♦•♦•••••••I Racine Paper Goods C^., Racine. Wis, Ranck, Milton H., Lancaster, Pa Regensburg & Son, E., New York .... Rocha, Jose F. Rodriguez. Salvador Rodriguez, Arguelles & Co, Roig & Lani?sdorf, Antonio &MMtml4 ft Bros., 1.. New York ..... S Sanchez y Ilaya, Tampa, Fla. San Martin & Leon Schlegel, Geo., New York Sellers, Monroe D., Sellersville, Pa. . aeip Mfg. Co,, H. H„ Philadelphia . aitelds-Wertheim Co., Cleveland, O. . Smith, Garrett H. Steiner, Sons & Co., Wm.. New York Stern, Maximilian Straus & Co., K., New York Suarez, M. A., Havana .... • aaaaaaa t 33 •Cover II aaaaaaaa vm .Cover II 3 ...I..'.'. 32 ■••aaaaa ■ *•••* a a 4 > e e a • « ) i*«a«*«a*i t • %* mm * t * * )*s*taa«a< ... 3J ... 3i • * a a * a ■ veaaaaaa* ■ • ■ a a a **»*ea*«a*i * * * ** #**« • i taaaaaaa^ * •-• «*a«««aa-4«B:K-c»-s- »a*i «a*a* 9tm • c4 >vv«****aa«i •**««**a**ai 31 36 3$ 32 32 *iiy«Wf M^t »» «^»*«*««*««** «* 9^ »* • *« «t • K* ■ » • «v • • • • * • «» A ** • ••«*«! i*»*B**«*«4<«4 Jehlw ft Btttnenthal. U4L, niladelphia ,.„„,... *••••-»■••••♦•••#»««#«•»*•#** ''^'<-ysluM^- * ^■* r' Boston, MaM. .,..♦..... .,.„...,»»,,.,.„„,*«»^«» m ^0? S I" *^^h 'll P****"' '•• •"•"••••*•••"»"•••""••""»..•. « isn'm ' s' y»*gBtsviue, '^^ ".••..•......*..•«••«...«•»•■•«••.•••••.•... S iitL- T* tt* wew zorK ......•.....•.*«.«••. ««..^««*.. .......... ..^...a... ^ .t,'^^o|«ft E.. New York ............................................... ^ V, ;• &^" Manufacturing Co. ......Cover IV Nun •■*y4 Tobacco Co. | • sons. Si •».••.•.»..•.,.....,,•.,,,,.«#«.... .»ii#.(»..^,,, ,,,,,,..., IP Union American Cigar Co. .............. .»......,.,.,.♦,„. ...,.„„.^„„.,.,. 3 United Cigar Manufacturer' Oj. *...»•*•«..*... „,,,.i,.... ..,„.. ........ — unitCu iuap wO. ••.•••.•....•..•••••..•....»•»...»».......».».,...,.,..,,,.,,.,.. ■_ i;. S. Playing C.ird Company ...............,.,.....*♦..,,......,.......,...... 9 United States Tobacco Co., Richmond^ Va, ...,..,*,*.,,...,,...,,♦.,.„,.,.. 1 w^u^nnt *%*t ttSifSn^ *t** •••■•********^*******^ ***•*•*••*••«• •«•**#••*••»»♦»#»» 3 Universal Tobacco Machine Co* *,»,**^<*,.**.»*„*.,..,^.^,,,, ,,,., » < # • * * • w Wicke Ribbon Co,|^Ww., K%w Ywk •*•.•*»....«....■.•....,,..,,,,.., w eynatts*0rutoB %^. ..•.....«.•*•».••.«.■«*«...■••«..»......,«.., ■ *9m*mj^m% York Toba^n ^Oh^^ Tm, York, Pa. •«••»».•♦•«**••••«. »«»«,,,.,,t,,,.,,..^vir»».(. IRRI r;Tn^\l^ PACUN ARY WE GUARANTEE CoDenhaden Snuff To Be ABSOLUTELY PURE \Y/E guarantee Copenhagen Snuff is made from the whole leaf o ' * Tennessee Mid Kentucky Tobacco, We guarantee the sweetening and seasoning and flavors and scent, in fact everything that is added to the tobacco or put on the tobacco, is pure and Bay be used freely in food under the United States Pure Food Laws. OUR OFFER THAT every user of Copenhagen Snuff can feel entirely safe and know that he is using a pure tobacco, we offer to any man (including our own employees) Five Thousand Dollars who will show our guarantee to be incerrect, or to any man who finds in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that may not be used freely in food products under the United States Pure Food Laws. Weyman-Bruton Company 1117 Broadway New York <^ PRESIDENT A New Window Trimming Book -r^isiti^^^ q The most useful window trimming book that has yet been offered to the public. ^ This book con- tains a total of 150 background draw- ings and a num- ber of small detail sketches. ^ The first half of the book has the displays arranged in the order in which they should be installed. ^ The backgrounds are arranged in such a way that anyone can follow them out. ^ The editor has had more than twenty-five years" exberience in every phase of window trimming and it has taken ten years' continuous work to prepare the drawings. Every mer- chant should possess a copy of "SHOW-WINEXDW BACK- GROUNDS". Prepaid, $1.50. 23B Cdliratnut &trM ptftladrlfiifta The Nan Who Smokes Them Says- "It is the BEST CIGAR VALUE IN THE WORLD at 5c." That is the reason tke John Ruskin Cigar i s one of the Wor Id's Biggest Seile rs. THEY John Ruskin Cigars are hand- made and the Havana tobacco used is the choicest grown. They're mild— Big and Fragrant, Valuable Profit Sharing Voucher on the Band of Each John ^^* ■^■ Ruskin Cigar. I. LEWIS CIGAR MFG. COMPANY NEWARK, N. J. Largest Independent Cigar Factory in the World. TOPIC is that sort of Havana cigar that can be smoked and enjoyed without the after effect of the heavy oily imported cigar. Topic is clear Havana filled with domestic wrapp^'"' superbly made and uniform. Topic is as attractive as it is good; like BOLD Topic is made to please and like Bold it will please nearly all the smokers. Now is the time to try TOPIC for it is destined to success. BOBROW BROS., Philadelphia V APR 5- 1917 S^/ ^t t < • ESTABLISHED 1881 m'^. \S .-■ pv ■r«K » MARCH 15th 1917 lr'«> Leading Features ^ American Importers Form Pool and Purchase Five Thousand Bales of Sumatra | Tobacco Merchants* Association Annual Convention Postponed by National rz Crisis »> The Position of Foreigners of Enemy Nationality in Time of War Guatemala's Tobacco Trade Store Character Problems of Small Town Merchants Knickerbocker's Broadway Jottings Trade Letters of Vital Interest From All Sections Latest Reports From']the Cuban Market Latest News of the American Leaf Tobacco Market Registration of New Brands of Cigars Cigarettes, Tobacco, Etc Vol. XXXVII No. 6 PUBLICATION OFFICES: 236 Chestnut Street, Philadelphia THE TOBACCO WORLD F. C LOZANO %, WL LOZANO TRADF MARK Rjq. l. S. Pal. Onlce F. LOZANO, SON fr CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Lozano" Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York Addrest, 437 Fifth Avani -^XrOBHMAA^^SJ^. ■ The same great organiza- tion, kind of advertising and quality standards that have made -A TRADE MARK n 8 THE UNIVERSygL PIPE the world's biggest selling pipe — are back of The Big' Four BRIGHTON, to retail at 3Sc, 50c and up WINDSOR, to retail at 50c, 75c " " STRATFORD, to retail at 75c, $1.00 •• •• W.D.C.HAND-MADE.toretaiiat $1.00, $1.25 " " You offer your customers their choice of 24 dif- ferent shapes in each grade! All are genuine French Briar Pipes with vulcanite bits. You can carry all of these popular, nationally adVer= Used W. D. C. Pipes in a relatively small stock, and you'll find them quick to turn over, quick to make good profits for youl Write for details — right awa^! WM. DEMUTH 6 CO., New York e9«> La Flor de Portuondo EL GRANDE" CIGAR MFG. CO. PHILADELPHIA MANILA CIGARS yis Mild and as Cool as a breeze from the sea — Manila Cigars burn perfectly — They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every) 'Box CENTRAL UNION NEW CUT SMOKING Si '4 READY FOR USE IN PIPE QR CIGARETTE The Original and Genuine Central Union Smoking Tobacco in a New Cut Packed in a Pocket-proof Package \% ounce*— 5 cents United States Tobtcco Co. ■ICUMONO, VA. For Gentlemen of Good Taste San Felice CIGARS The Wemmer Company LIMA, O. I ' >> .« m, THE TOBACCO WORLD F. C LOZANO i K LOZANO TRADF MARK Reg. I'. S. Pal. 0!ilce F. LOZANO, SON & CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Lozano'' Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA. FLORIDA New Yoi^ Address, 437 Fifth Aveni i m The same ^reat or|£aniza- tion, kind of advertising and quality standards that have made 'A MARK m ill 8 THE UNlVERSi^L PIPE the world's biggest selling pipe — are back of The Big Four BRIGHTON, to retail at 35c, 50c and up WINDSOR, to retail at 50c, 75c " " STRATFORD, to retail at 75c, $1.00 " " W.D.C.HAND.MADE.toretaiiat$1.00.$1.25 " " You offer your customers their choice of 24 dif- ferent shapes in each grade! All are genuine French Briar Pipes with vulcanite bits. You can carry all of these popular, nationally adVer= Used W. D. C. Pipes in a relatively small stock, and you'll find them quick to turn over, quick to make good profits for pou! Write for details — right away ! WM. DEMUTH O CO., New York omm ssr^- La Flor de Portuondo EL GRANDE" CIGAR MFG. CO. PHILADELPHIA MANILA CIGARS yis Mild and as Coot as a breeze from the sea — Manila Cigars burn perfectly— They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every Sox CENTRAL UNION NEW CUT SMOKING READY FOR USE IN PIPE OR CIGARETTE ml H The Original and Genuine Central Union Smoking Tobacco in a New Cut Packed in a Pocket-proof Package \i ^. ounces — 5 cents United States Tobacco Co. ■ICUIiONP. VA. For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. INTENTIONAL SECOND EXPOSURE 2 THE TOBACCO WORLD THE TOBACCO WORLD ei^ejilohr; "''i CIGARS reduce selling cost-- because an ever constant demand, created by Cinco Quality, insures a quick turnover stock. o£ LONDRE§ CONCHAS PANETELAS OTTO EISENLOHR & BROS., IN OORPOBATED PHILADELPHIA. IJf. Behrens & Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands "Sol" and "Deresa de Murias" Independent factories Our Motto: Quality, always a little better than Havana's Best HURIAS Quality Paramount CELEBRATED H. UPNANN CIGARS Strictly Independent Manufacturers CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street - New York Board of Trade Bldg., Montreal. Canada We are proud of STAG. And your customers will like STAG. Because STAG is the ripened product of *• 1 56 years' experience in making good tobacco! You lay a smooth, firm road to loyal patronage when you recommend STAG. STAG backs you up ! EVERLASTING-LY GOOD MADE AT OUR NEWARK, N. J. FACTORIES -^ROCKY FORDK- QUALITY— HAND MADE-SUMATRA WRAPPED— NICKEL CIGAR We also manufacture, at our several factories located at PllTS- BURGH, PA., a very attractive and extensive line of Cigar? and Stogies to retail at 5 for lOc — 4 for 10c— 3 for lOc and 2 for 5c., giving the Jobber and Retailer an exceptional margin of profit. Write For Full Information UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH Ji Cigar With Hardly a RiVat MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUGUST KUTTNAUER, Gtncral RepretenUtive, 235 FIFTH AVE.. NEW YORK Free! Free! SAMPLES Ask and You Will Receive ....FIFTH AVENUE.... A Union Made Cigarette of Quality lOc FOR PACKAGE of 10 Mouthpiece, Cork or Plain Tip I. B. Krinsky, Mfr. irc n LIVE DISTRIBUTORS WANTED Street . Y. E. H. GJCTO CIGAR COMPANY THE STANDARD Citmn Are JaJffid Write for Open Tetritory Factorr: Kmy Weet. Fla. New York Office; 203 W. Broadway T. J. DUNN (SI CO. M«K«r« of The New Bachelor Cigar 401-405 E. 91st Street. New Yorh BACHIAS Havana Cigan For Hen of Means Renowned for Unifonnity ''^Q^Tinsi BY THE GREEJ>i AND COLD BAND R. A. BACHIA & CO. *^ Weit SSxtMBlh St. New York TADEMA HAVANA CIGAR8 Ar^Uelles, Lopez G Bro. MAKERS GENERAL OFFICE FACTORY WAREHOUSE 322 PEAKl STBEET TAMPA LEALTAD 129 NEW YORK FLORIDA HAVANA G. S. Nicholas & Co. 41 and 43 Beaver Street, New York DIRECT IMPORTERS of the highest grades of Cigar. manufactured by the Independent Factories of Havana all of which are made under the personal control and supervision of ^iie oldest cigar manufacturers in Cuba, thus retaining for each its own individuality. Price List Mailed Upon Request. HAVAXA CIGARS ROMEO Y lULIETA The Leader In all the World's Markets U. S. R«»NMRUtiTt: Wn. T.ttTlw. M BnU lt.ll.T.Citr. BAYUK BROS 5 + CIGAR THE PERFECT CIGAR ♦ » ♦. THE TOBACCO WORLD 'V ^J lTO Sj * --A _'|^ V* M^ DONT tell me the world ain't growin' better. Most things improve with age— ju»t I**'® tobacco. '^^r YOU cannot think of mellowness without thinking of age. Mellow- ness is that mildness, smoothness and full flavor we all want in our pipe tobacco, and there is no better way of mellowing tobacco than letting it age naturally. Say to the storekeeper: "Give me a tin of Velvet, please," and know tor yc urseit the tobacco cured in Nature's way. TOBACCO \\ \X7E CONFIDENTLY predict "a record-breaking year for Velvet Smoking Tobacco in 1917. Advertisements like this are one of the reasons for that prediction. Millions of smokers will read this advertisement in the magazines and newspapers. J^ajiM'4,/{mAA^vCtu>co Car. Because we have produced a genuine clear Havana cigar that pleases many smok- ers of high-class goods you will find one or more of the San Martin & Leon brands constantly in stock in many of the better class of cigar stores, cafes and clubs through- out the country. "Flor de San Martin & Leon", "Hoyo de Cuba" and **E1 Briche" are brands made by us under Government supervision in a bonded factory. Into these cigars are put the finer qualities of Cuban leaf grown on our own plantations on the Island of Cuba. You can profitably better your trade by stocking one or more of these brands. San Martin & Leon Tampa, Florida Member Tobacco Merchants' Association The Real Independent Factory in Havana "PARTAGAS^^ The World's Standard Cigar m IE M ?ARTAGAS C/Q YCl ^BM4^ CIFUENTES, PEGO Y CA., 172 Industria :: Havana, Cuba . ROBERT E. LANE General Representative for United States and Canada 115 Broadway New York THE TOBACCO WORLD MADE IN BOND HAVANA CIGARS Highest Quality Best Workmanship MADE BY V. Guerra, Diaz & Co., Tampa, Fla. "44 Cigar Co." Philadelphia SANCHEZ Y HAYA A New Brand from Old Number 1. Samples now ready for "IGNACIA HAYA' Brand These goods are the last word in fine cigars made from the choicest *^uelta Abajo" tobacco '^nder U. S. Government bond inspection. 8 sizes only Cigars to retail for 2 for 25c. to 25c. each. Package and goods show quality and class in erery detail. '*La Flor de Sanchez y Haya" have always been leaders in their field. Better than ever. SANCHEZ Y HAYA, Tampa, Florida THE TOBACCO WORLD J % 'i It's Put up in this Handy ^ 4 25^ Pocket Package now ^ '^^ rf-rrV— \^j^j■« IhtfBoar DISCRIMINATING pipe smokers among your patrons will be glad to hear the good news. Blue Boar in the vacuum tins has enjoyed a steadily increasing sale, due to its genuine quality enhanced by skilful blending in the ''rough cut" process. We are confident that the new air-tight, moisture-proof, 25c pocket package will prove even more popular with dealers and customers alike. The margin of profit is attractive. The heavy lead-foil wrapping keeps the tobacco in the best of condition even after the package has been opened. Your jobber can furnish you a handsome counter display carton, containing twelve 25c packages, that will let you test the sales possi- bilities among your patrons. ^Gimrante«d by Blue ^dxV SmokingTobacco -T^; THE TOBACCO WORLD American Sumatra Tobacco Co. LARGEST PRODUCERS OF SHADE TOBACCO IN THE WORLD Our 1916 Crop of SHADE WRAPPERS grown upon our Connecticut, Florida and Georgia Planta- tions, mark a new era in the history of the industry. ^ AMERICAN SUMATRA TOBACCO CO. 142 WATER STREET, NEW YORK 10 THE TOBACCO WORLD PUBLIC SALE To Liquidate the Cigar Manufacturing Business of BURDSALL &. ADAMS (EstabliHhtMl 1874) 106 State St., MEDIA, PA. TO BE SOLD Tuesday, April 10, 1917, at 12 M. In our Second Floor Salesroom 1519-21 Chestnut St., Philadelphia, Pa. The sale includes the complete business as a going concern, name, goodwill, brands, leaf tobacco, finished stock, humidors, presses, stock and fixtures of store, book accounts, etc. BRA NDS MANUFA OTURED (Certifli-ates of Registiation have l>eeii issuetl to Hiirilsall & Adams) Creme de It Creme Agrado Malta phSr.ph BLANDURA Media Club = By order of Philadelphia Trust Co., Liquidating Agent 415 Chestnut St., Philadelphia, Pa. Full f»»5;:E* Consumer comes back For "Exceedingly Better' HENRY'S CIGAR CO., Philadelphia, Pa. ESTABLISHED 1867 Y. Pendas fii Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "QUALITY" Office and Salesroom, - 801-603 THIRD AVE. NEW YORK CITY H.S.LOEWENTHAL 5. LOEWENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK ''LA MEGA BON© HAVANA CIGARS OF THE HIGHEST QUALITY AND BEST WORK3IANSHIP V. Guerra, Diaz & Co., Tampa, ria. M. MELACHRINO & CO., Inc. EGYVTIAN CIGARETTES You Cannot be Mistaken If You Stock the Easiest Sold Cigarettes M. Melachrino & Co., Inc., are purveyors and supply all the Courts, Embassies, lao Clubs and 360 Regimental Messes throughout Europe GRAND DEPOTS OF » London, 8 Regent St.. S. W. Calcutta. 10 Government Place CAIRO. Head Office and Factory M Melachrino fit Co.. Inc. ( Capetown. South Africa Alexandria. Rue Cheriff Pacha Hamburg. 18-20 Grouse Bickerstrasat AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE UST UPON APPLICATION 214-216 WEST 47th STREET, NEW YORK Vol. XXXVIL PHILADELPHIA AND NEW YORK, MARCH 15, 1917. No. 6. SUMATRA PURCHASED ON ISLAND ITSELF BY AMERICAN SYNDICATE To Protect United States Factories Importers Pool Interests — More Than Five Thousand Bales Purchased — Leaf Bought Without Seeing Samples— Nearly Two Million Dollars Involved T has been suggested and intimated that owing to the present situation regarding the importation of Sumatra, that certain importers might find it advisable to attempt to procure leat direct from tiie Island of Sumatra itself to relieve the possible famine due to the submarine warfare. That this suggestion is not without foundation is found in the announcement that certain New York Importers have joined in a pool and purchased more than five thousand bales from the Deli Mattschappij plantation without seeing even a single sam- ple. This plan was engineered with the purpose of caring for important consumers of Sumatra wrappers who might be hard put if additional supplies of this style of leaf did not reach the country within a reasonable time. To what ex- tent these importers have involved themselves in this deal, which is certainly one of the most unusual in the history of the leaf trade, may be concluded from the statement that the purchase will involve nearly two millions of dollars. Regarding the details of this deal which was engi- neered by John H. Duys, Abraham Bijur and Joseph Cull- man, Jr., the "Tobacco Leaf," of New York, reports the following interview with Mr. Duys: "Ever since the beginning of January I have realized that it would be practically impossible to move the crop uf Sumatra to Holland in the usual manner, and I ofifered at that time my services to the growing companies to go to the Island of Sumatra and select tobaccos suitable for the American market for direct shipment from Sumatra to New York. 'This proposition was not acceptable, but when ship- ping to Holland stopped entirely on February 1st, the com- I'anies showed an inclination to sell their American to- baccos on the Island, however, without the privilege of examination. "Realizing that something had to be done to protect the Sumatra-consuming cigar factories. E. Rosenwald & I'.rother and Cullman Brothers, both of which firms had already approached me in the matter, joined my firm in the forming of a svndicate witli the intent of makintr a ' ind purchase, and the purchase as above mentioned w^as I'le result. "While the price paid for the t(jbacco was high, it uld have been considerably hij^her if this syndicate had t been formed and individual l)ids had been made, and V lule we have hopes of making a profit, anybody whoever hindled Sumatra tobacco must realize the tremendous risk '•* «' have taken, as we have not seen a single leaf nor do ^yc know^ today the assortment, to wit, the percentage of ''i;lit, medium and off-colored tobacco we have purchased. (Continued on Page i8) TOBACCO MERCHANTS' ASSOCIATION CONVENTION POSTPONED BY CRISIS Great Gathering of Tobacco Men Will Not Be Held Until Fall— Duty to Nation Paramount to Individual Interests, Says President Wertheim— Let- ter Echoes Hope for World Peace S the trade was beginning to look forward to the Second Annual Convention of the Tobacco Merchants' Association a letter is issued over the signature of President Jacob Wertheim, announcing that the international crisis affecting the Cnited States makes it inadvisable to hold the convention at the usual time. The letter sets forth that while the demands of the industry would make it expedient to hold the meeting as usual, the affairs of the nation demand first consideration. President Wertheim's letter follows: ''March 6, 1917. "Gentlemen: The success of our first convention held hi Washington, D. C, in May, 191 G, has aroused such interest in our coming annual gathering, which was to have been held in the month of May this year, that the entire tobacco industry of the country has been looking forward to that event with pleasurable anticipation and with considerable impatience. "But it is with sincere regret that I now am compelled to announce that owing to the existing crisis in our coun- try, due to recent international developments, our execu- tive committee has deemed it advisable to postpone the holding of our next annual convention to the coming Fall, at a date to be hereafter determined. "The tobacco industry has sulfcrcd greatly as a result of the war. Although the cost of labor has been sub- stantially increased, the prices for materials almost doubled, the taxes materially enhanced and a large per- centage of its export trade cut off, the prices of manu- factured toI)acco products to consumers are virtually as low now as they were before the war in Europe again. And this, too, in spite of the fact that the prices of practi- cally every other commodity used in this country have been greatly advanced. "The tobacco industry ever has been among the first to assume uncomplainingly the financial burdens im- posed upon it by political and economic conditions and in the present situation, provoked almost wholly by the European war, it has submitted to sacrifices not demanded of any other industry. It not only submitted without demur to additional taxation, but it refrained from ad- vancing the cost of its products to consumers at a tre- mendous financial sacrifice. "It would seem, therefore, that it would be particu- larly desirable and expedient to hold a national tobacco men's convention at the earliest possible moment, in order that we might deal collectively with the serious conditions that the tobacco industry is now suffering from, with as little delay as possible. But we must forego the privilege for the present, for in great national crises such as face this nation now, individual considerations of business, however important, must be subordinated to the loftier {Continued on Page i8) \ (RREGULAR PAGINATION »•• 4 •i 12 THE TOBACCO WORLD THE TOBACCO WORLD ESTABLISHED 1881 PUBLISHED ON THE 1ST AND ISTH OF EACH MONTH BY THE TOBACCO WORLD CORPORATION J. LAWTON KENDRICK, Trea«ur«r PUBLICATION OFFICES 236 CHESTNUT STREET PHILADELPHIA Bell Telephone — Lombard 1768 Keystone Telephone— Main 1824 r. LAWTON KENDRICK Manbdns Editor ttOBART BISHOP HANKINS Advertliln» Manager BUREAUS OF SPECIAL CORRESPONDENCE «OSTON CHICAGO DETROIT SAN FRANCISCO KEY WEST TAMPA MILWAUKEE LANCASTER CINCINNATI HAVANA, CUBA, OFFICE-PERSEVERANCIA 8, CARLOS M. WINTZER Representative Subscription in United States, Postage Paid $2.00 per Year Foreistn Subscription, Dominion of Canada and other Countries of Postal Union $3.50 per Year Single Copy IS Cents ADVERTISING RATES MAILED UPON APPLICATION Bntered as Second Class Mail Matter December 22, 1909, at the Post Ofllce. Philadelphia, under the Act of March S. 1879 Vol. XXXVII MARCH 15. 1917 No. 6 TOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES. JACOB WERTHEIM. New York • • -^l^l**"! OBORQE W. HILL. New York ^^^^'S!^^ ♦ EDWARD WISE. New York X S!!^ ♦ JESSE A. BLOCH, WheeUn». W. Va. Vlce-Fre«ia«nt JOSEPH F. CULLMAN, JR.. New York Vice-President ASA LEMLEIN. New York Vloe-Pre«ident LEON SCHINA8L New York Treaaurer CHARLES DUSHKIND, New York Secretary New York Offices, 6 Beekman StreeL CIGAR MANUFACTURERS' ASSOCIATION OF AMERICA FREDERICK HIRSCHHORN, 64th St and 2d Ave., New York .. President CHARLES J. EI8BNLOHR. 914 Market St. Phlla.. Pa. Vlce-Prertd«nt JOSEPH B. WERTHEIM, 8 1st and East End Ave.. M'hafn. N. Y.. Treasurer 8. K. LICHTENSTEIN. 40 Exchange PI.. Manhattan. N. Y Secretary THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION CHARLES FOX, New York President P. M. NEWBURGH, Hamilton. O Vice-President GEORGE BERGER, ClnclnnaU. O Treasurer JOSEPH MENDELSOHN. New York Secretary INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION J. A BLOCK. Wheeling W. Va. President WOOD F. AXTON, LouisvlUs, Ky. Vloe-PresUlent RAWLINS D. BEST. Covlniton. Ky Secretary-Treasurer We don't know Clate Tinan or his Kimball (S. D.) "Graphic," but after reading his editorial, "The Cigar- ette," we can tliink of a large nunil)er of people in his own profession who ought to know him. The Brass 'J'here have been examples where con- Tacks of It tact with a broadminded man has proven beneficial to those less gifted. ^Tr. Tinan, before he wrote his editorial, evidently secured some accurate information concerning the effects of the use of tobacco in all its forms. He did not take the \\'»rd of the reformers but went after first-hand knowledge. v\ (• reproduce the editorial herewith : "When you get down to the brass tacks of it, nine-tenths of this howl about the cigarettes is pure nonsense. There is just one trouble with them and that is the convenience which they afford to boys who are too young to use tobacco in any form. They can be smoked to excess, of course, by an adult, but the best authorities in this country say that if used in the same moderation as tobacco in other forms they are no more harmful. The finer grades of cigarettes con- tain the purest tobacco grown, and tests have shown that the paper used is no more injurious than this same tobacco. Cigarettes should not be sold to minors and it would be better if they could not obtain tobacco in any form, but when you have said that you have said it all. The rest is a lot of rot tossed out by people who know so much that isn't so." Mr. Tinan might have said with truth that the cigar- ette is the mildest form in which tobacco is used, accord- ing to expert medical authorities. As in everything else, the harm in tobacco is in its abuse, not its use. And the effect of the use of tobacco depends entirely upon the per- son using it, as our systems vary as greatly as do our habits and thoughts. Prohibiting the sale of cigarettes to minors is one thing, but attempting to prevent the adult from smoking a cigarette is entirely different. Why not close up theatres, moving-picture houses, bowling alleys, billiard halls and baseball parks while we are about it? We really do not need these things. Let us have laws prohibiting the changing of women's styles in hats, gowns and suits more than once in two years. Let them wear out their hats and dresses instead of accumulating a lot of perfectly good clothes that they will not use because "the styles have changed." There would be just as much sense in passing laws like these as in legislating against a man's right to use tobacco in whatever form he pleases. If all the useless and foolish laws now on the statute books were enforced a large percentage of this country's population would be temporary guests of the county. State and Federal prison wardens. There are not sufficient prison accommodations in the State of Pennsylvania to contain the people of Philadelphia who could be arrested in twenty-four hours for violation of the act prohibiting spitting on the sidewalks, in trolley cars and subway sta- tions, if the law was enforced. The cigarette manufacturers have paid little atten- tion to the cigarette laws already on the statute books of many States for the apparent reason that they know that such laws are not enforced. About the only time such laws are brought into ac- tion is when some person or persons set out to relieve a personal grudge against a cigar dealer or druggist by hav- ing him arrested for selling cigarettes to minors or havir:i; cigarettes in his possession, or some such similar viola- tion. This is a pretty poor execution of justice. Enforce the law with all or none. The cigarette manufacturers, jobbers and dealers, can remedy this situation if they become sufficiently arousci, and we believe that the time is approaching when they will find it advantageous to take some action. About thirty days of strict enforcement of some cf these fool laws would cure several flocks of legislators who have voted for such bills. There can be no objection to laws that will keep t' - bacco out of the hands of children and youths but to ip- tempt to establish complete prohibition of tobacco regarl- less of age or sex is an act of supreme selfishness. From a Qualified Witness The editor of the Corvallis "Gazette-Times" calls him- self to the witness stand on the subject of intolerance, and he uses for illustration the interesting subject of cig- arettes and their abolition. He qualifies by saying that he has never "smoked a cigarette or any other kind of tobacco. Moreover, the smell is distasteful to him; but he fails to see where he has the right to deprive anybody else of the pleasure of using them if he so desires." He finds that the whole trouble arises out of the desire of somebody in the legislature to "regulate everybody else." The cigarette somehow has few friends except among those persons who smoke them, probably because young boys often use them to excess, and they provide a form of dissipation which is, or is thought to be, injurious to the health of growing persons. There is a notion, too, that opium, or some other drug, forms a part of the mak- ings. Yet there is scientific basis for the assertion that a cigarette contains no opium and that the percentage of nicotine is far less than in cigars. It is probably the least harmful of all tobacco habits. Let us have further testimony from the impartial and disinterested Corvallis authority. "The arguments used for the abolition of booze can- not be advanced. None of them is applicable. Cigarettes wreck no homes, inspire no arson, commit no murders or other crimes. If they are injurious to adults, so is too much meat, too much plum pudding, even too much exer- cise. "With liquor there is presumably a moral basis to the plan for its abolition ; but it is not so as to tobacco. Tf cigarettes, why not cigars? Or pipes? Or snuff? Or fine-cut? Or the old-fashioned plug? "Probably it is well to prohibit the sale of cigarettes to minors, but we do not think that the same prohibition as to men is reasonable, or that it will tend to make the public as a whole more tolerant of the reforms which some persons of severe ideas as to the conduct of others would put into law. In other words, such a law will be a dead letter."— "Oregonian." Portland, Ore. 13 THE TOBACCO WORLD Tennessee Would Legalize Sale of Cigarettes A bill has recently been introduced in both houses of the Tennessee Legislature, meeting in Nashville, that is expected to yield a revenue to the State of from $50,000 to $75,000 a year, and to bring about a condition that the present law has hopelessly failed to do. The bill provides that no cigarettes may be sold to minors but that the sale of cigarettes shall be legal in Tennessee upon the payment of a privilege tax of $25 a year. The law now is that no cigarettes may be sold to anv person in the State. The result is that cigarettes are sold and the State gets no revenue. Senator Fulghum and Representatives Tankard and True are the authors of the bill. It has the support of leaders in both houses. There is little doubt but that it will become a law. By legalizing the sale of cigarettes to adults and fixing a tax of $25 a year, it is figured that the revenue will run up to nearly $75,000. It will also make it easy to enforce the provision prohibiting the sale to minors. Modern Cigar Store "Home of the Devil," Says Preacher Vigorous exception is being taken by cigar-store pro- prietors in Omaha. Neb., to utterances credited to the "Rev. C. W. Savidge in a recent Sundav evening sermon in the People's Church, where he is said to have characterized the modern cigar store as the "home of the devil." T. T. McVittie, president of the Omaha Retail Cigar Healers' Association, savs that a number of owners of high-grade cigar stores have consulted with him on the matter. "We decided to take no action." he explains, "as we h'lieve the preacher's attack does not merit serious con- J^ineration. We cannot, however, refrain from taking ex- ception^ to Rev. Mr. Savidge's classification of all cigar stores in one group. "It would be just as sensible to say that all ministers' ^'^ns are bad. because the well-known son of a certain ^niaha preacher was found gambling in a place that ^^'iirht to hide its true nature bv pretending to be a cigar storp." Other cisrar dealers protesting against Rev. Mr. >nvidge's broad attack on their business include F. Wirth- ^^^tov. John Alperson and Tracv Brothers. New Cigar Store for Minot, N. D. ^- P. Francis and L. C. Theurer have opened a cigar store on AVcst Central Avenue, Minot, N. D.. and will carry a selected stock of cigars and tobaccos. They will ^'^f^ handle confectioner)', newspapers and magazines. One Cigarette Brand Wins Big Success for Reynolds Co. One of the country's most prominent tobacco men in commenting on the industry, said: "Give me one real popular cigarette brand and I can make any company a success." That this remark is founded on fact is well brought out in the case of the R. J. Reynolds Tobacco Companv, one of the four large parts into which the straight to- bacco business of the old American Tobacco Company was divided. Reynolds common could have been pur- chased around $200 a share shortly after the dissolution of the trust four years ago. A few days ago there were a number of bids in the market for the stock above $600 a share. This stock has trebled in price, adding $400 a share to its market valuation, almost solely because it brought out a cigarette brand that has been a great success. When Reynolds was a part of the old combination the company was not a manufacturer of cigarettes. Mr. Revnolds, one of the country's really big tobacco men, had built up a tremendous business in other forms of tobacco goods. But a little over three years ago he decided that he would turn his attention to the cigarette field, concentrating on one brand. With the aid of some clever advertising. "Camels" fairly took the country by storm. While the Reynolds Company is not giving out the figures, those in close touch with the situation estimate that 5.000.000,000 cigarettes of this one brand were sold last year, and that sales now are running at the rate of nearer 7.000.000.000 a year. This brand accounted for twentv per cent, of the country's cigar- ette business last year, which totaled a little over 25.000.- 000.000 cigarettes. How remarkable a showing this is be- comes evident when it is remembered that there are hun- dreds of old combinations and the various independent concerns. — "Wall Street Tournal." One-third of American Preferred May Be Retired The retirement of $25,080,400 in preferred stock of the American Tobacco Company, with the accompanying re- duction of its authorized preferred from $S0. 000,000 to $51,010,n00, is another evidence of the stable manner in which the company has dug itself in financially. The por- posal, as recently announced, will be considered by stock- holders on March 14. and they undoubtedly will follow the desire of the directors. This preferred stock, now in the treasury, was received in exchange for preferred stock of the Liggett «Jl- Myers Tobacco Company and the P. Lorillard Company. "The corporation has no necessity to dispose of this stock," said a director, "and considers its retirement a benefit in further stabilizing the remaining stock outstanding." 14 THE TOBACCO WORLD THE TOBACCO WORLD 16 NAILING THE %AMEL" LIE R. J. Reynolds Tobacco Company Using Local Papers to Attack "Malicious Lies"— One Method of Circulating Them Exposed Wi HE R. J. Reynolds Tobacco Company has been using large display space in the local morning and evening daily papers calling attention to one of the methods used to circulate what they term a "malicious falsehood" in an effort to injure the wonderful sales of "Camel" cigarettes. The copy is as follows : "Here's One of the Ways Malicious Lies were Circu- lated about Camel Cigarettes. "In an effort to injure the wonderful sale of Camel cigarettes, many unprincipled schemes have been resorted to. The following is one of the many ways such lies have been put into circulation : "An individual liar would approach a group of men, produce a newspaper, published in a distant city, and ap- parently become interested in reading. Suddenly he would exclaim, 'What do you think of this?' He would then pre- tend to read an article about Camel cigarettes. In reality, the paper contained no such statement. The individual would at once walk away, carrying the paper with him. A newspaper from a distant city was always used in an effort to cover the tracks of the liar. "Would anyone voluntarily do this kind of unprin- cipled work? They must have been paid by someone to do it, and all of them should be exposed. An honest man will not knowingly work under the direction of a crooked superior, nor will an honest superior knowingly tolerate a crooked employee. However, some salesmen have told the trade that they had in their possession a newspaper containing a damaging article about Camel cigarettes. This was a malicious falsehood, as they had no such news- ])apcr, and when asked to produce it, they were unable to do so. "Camel cigarettes are pure and delightful and the most popular cigarettes ever sold at any price. Cigarette smokers will not, for any length of time, permit malicious falsehoods to prejudice them against Camels." The fact that this falsehood has been able to gain such wide circulation is another examj)le of the gullibility of the public. In the very first place it is hardly possible that the Government would permit the manufacture of an article that could possibly have an injurious effect on smokers, and any thinking person would immediately see that if there was any truth in such a statement it would have been immediately brought to the attention of the Govern- ment either by individuals or other manufacturers. In the second place, no newspaper would print a de- I^reciatory statement about a specific brand without abso- lute proof, and it is doubtful if they would then, for our libel laws are so stringent and permit of so broad an in- terpretation that it is dangerous even to prhit the truth in some cases. Newspaper publishers do not take chances of this sort. In the third place, no individual or company would spend a large sum of money in newspaper advertising space to challenge a statement that might contain a vestige of truth. The R. J. Reynolds Tobacco Company is sparing no effort or expense to "nail" this lie about "Camel" cigar- ettes, and this in itself is sufficient evidence of the char- acter and quality of this well-known brand. Morris Krinsky, of I. B. Krinsky, was a recent visitor to the trade in Philadelphia, Pa. "Glorica," a cigar retailing at five cents straight, is being featured by Duncan & Moorhead, at 722 Chestnut Street. M. J. Dalton & Company, at Fifth and Chestnut streets, are featuring the "M. J. D. No. 1" brand in boite nature packings. Samuel Jeitles, of Jeitles & Blumenthal, has returned to this city from a visit to the Pacific Coast. He called on some of the firm's customers enroute. Sig. C. Mayer, who has been recovering from an opera- tion at Atlantic City, is again in the city, and hopes to get away shortly on a trip to some of his important cus- tomers. "Topic," the ten-cent brand to which Bobrow Brothers are devoting considerable attention, is making a hit with the trade, and is to be found on most of the first-class stands. Louis Eisenlohr and C. Harry Eimerbrinck, manu- facturing manager of Otto Eisenlohr & Brothers, Incor- porated, are at present in Havana inspecting some recent purchases of leaf. Mr. Eisenlohr expects to return about April 1. Seidenberg & Company are said to have leased the factory building at Third and Locust streets, and as soon as alterations are complete (about April 1st), expect to begin manufacturing. The factory representatives from our of town who at- tended the opening of Yahn & McDonnell's jobbing head- quarters at 1311 Sansom Street, on Monday last, were guests at a luncheon given at the Manufacturers' Club. Speed Goodloe, representing the El Provenzo Cigar Factory, 210 Bainbridge Street, manufacturing the "Fl Provenzo" ten-cent cigar and the "Max-Will" nickel brand, is in Baltimore and vicinity for a few days, calling on some of the firm's customers. William Bailey has recently taken a five-year lease on the building at the northwest corner of Second aiit- tcrlein Brothers, at Fourth and Chestnut Streets. A. W. Lomax. representing Lowden (Jl- Com])any, Xew York, with factories in Key West, has been calling on the trade in the interest of the "La Campana," "Kaiserhof" and 'Duke of Amboy" brands. 16 THE TOBACCO WORLD >3!^ S^ kn(£lk©irlb®(slk©ir°s ]Bir®adlway J®ftftiiags John \Y. IMerriam has left town for a month's trip to customers in the West. Fred Estabrook, of I^^stabrook & Eaton, of Boston, visited New York recently. Nat. Rice, vice-president of the Stachelberg Company, left town recently for a trip to Western points. Joseph ^Mendelsohn, president of the Manuel Suarez Company, has returned to New York from Havana. Sidney Goldberg, of Simon Batt & Company, is in Havana looking for some stocks of leaf for the factory. Albert Falk. president of the Falk Tobacco Company, expects to return from his brief Western trip this week. H. W. Kraussman, of the leaf tobacco firm of E. A. Kraussman, is at present on a trip in New England terri- tory. Joseph Monday, of S. Monday & Sons, Brooklyn, manufacturers of little cigars, recently left town for a short trip. A. Caro, of A. Santaella y Ca., is spending a few days in New York City, prior to tour of some of the Atlantic Coast States. Claude Turner is back at New York headquarters of "Charles the Great," following a successful trip through Southern territory. Sidney Goldberg, j^rcsident of Simon Batt & Com- pany, has returned from Cuba, where he has been on a leaf-purchasing trip. Max Rosenblum, of the Edwin Cigar Company, has returned from Havana where he was a purchaser of some fifteen hundred bales of leaf. Samuel Eoewenthal, of S. Loewenthal & Sons, who has been recovering his health at Battle Creek, Mich., is expected in the city about April 1st. Edmond R. Kelly, of Horace R. Kelly & Company, has reached .^an Francisco from ^Manila, and is now call- ing on the trade enroute to New York. Friedberg Brothers, of 185 Canal Street, leaf dealers, with branches in Kentucky and Virginia, have recently incorporated with $50,000 capital stock. T. Chalkiadi i'^ Company, makers of the famous "TIaides" cigarette, have removed their office to 30 East Fortv-second Street, fnjm 50,3 Fifth Avenue. Lincoln & Ulmer, manufacturers of the "Rodena" cigar, are very busy keeping up with orders. Max Radin is gathering some fine orders in New York City. Robert 1''. Fane has announced an increase on the "Partagas" brand. The increases are said to be $3 and $4 a thousand, depending on the size of the cigar. Al Metzger, who represents the manufacturers of the famous "Jose Vila" brand, has left New York headquarters on a road trip that will occupy several weeks. Jacob Wertheim, president of the Tobacco Merchants' Association, has left the rain and snow and slush of the North behind him and has gone South on a pleasure jaunt. Sam Hann, Jr., treasurer of the Taylor-Hanna-James Company, of W^aco, Tex., was a recent visitor to New York, with a view of connecting with some new brands. Arthur Bachman, of S. Bachman & Company, San Francisco, who has been a New York visitor, expects to return to the Coast in a few days. F. R. Hoisington. of the Cayey-Caguas Tobacco Com- pany, has returned from a trip through the South where he gathered in some healthy orders for the "Savarona" brand. William Quanjer, of Kruse, Quanjer & Company, has left the city on a business trip. He has been reported enroute to Connecticut, Santo Domingo and the Island of Sinnatra. PerciVal S. PTill, president of the American Tobacco Company, has rented the estate of Alfred L. Ferguson, at Greenwich, Conn. Tt contains about ten acres, a large resi- dence and outbuildings. Following a trip which took him to the Pacific Slope, E. R. Eincoln, of Lincoln Brothers, makers of the "First Consul" and other widely known brands, has returned to New York headquarters. A new store of the "United" chain has been opened next door to the Knickerbocker Theatre. Tt has two en- trances, one from the street and one from the Knicker- bocker Theatre Building. . Louis G. Smith Sc Company, wdio distribute the "R y- naldo" cigar in New York and vicinity, have been aid -d in their sales on this brand recently by the eflforts of St ve Herz, of the Reynaldo Cigar Company, who has been con- ducting a campaign. THE TOBACCO WORLD 17 American Sumatra Tobacco Company Prospering T is announced that new interests have recently purchased a large holding in the American Sumatra Tobacco Company and application will soon be made to list the securities of the com- pany on the New York Stock Exchange. Officials report that current business is the best in the company's history, all the old tobacco on hand hav- ing been sold at a large profit as well as eighty per cent. of the new crop. Earnings for the fiscal year ending July 31, 1917, will show $13 per share on the $6,800,000 common stock after deducting interest charges on the $1,250,000, five per cent. gold notes and seven per cent, on the $1,000,000 pre- ferred. I'y the end of the year the company will have net quick assets of about $18 per share on the common stock which will make possible the payment of dividends on this issue. Tobacco Products Acquires Prudential Tobacco Company The Tobacco Products Corporation has taken over the Prudential Tobacco Company, which has an output of about 120,000,000 cigarettes annually. The transaction is entirely a cash one. No new stock will be issued by the Products concern to take care of this purchase. The IVudential Company has been established for about twenty-five years. The company has a large sup- ply of Turkish tobacco on hand, which, in view of the present leaf situation, makes the purchase particularly at- tractive at this time. With the purchase of this company the Tobacco Prod- ucts Corporation owns seven operating tobacco concerns. rhe purchase of the Prudential Company becomes operative as of March 1. Much American Mail Lost on "Laconia" Newspaper dispatches call attention to the fact that the 'Laconia'' which was sunk by a German submarine, carried a quantity of American mail destined for foreign cour.tries. The "Laconia" sailed from New York on Feb- ruary 17th, and mail for Holland, mailed within a month prior to that time, went forward on it. William Pinkus Dead ^Ulliam Pinkus, of Pinkus lirothers, widely known niaii tacturers of cigarettes, died recently at his 'home in Atl. .;tic Highlands, N. J., after a brief 'illness. He was a p! Mcer in the manufacture of monogram cigarettes, and had been in business for more than two decades. The aect.ed was forty-five years old. A widow and one aauj >.ter survive. Noti of Subscriptions for R. J. Reynolds Co. Preferred Notice has been issued to the common stockholders ^ tiH' R. J Reynolds Tobacco Company that subscription ^j !>ayment for the new preferred stock, authorized by ^ flnectors, must be made on or before April 2d. Commonwealth Hotel Cigar Company Formed I HE Commonwealth Hotel Cigar Company, In- corporated, has been organized to take over the cigar concession of the mammoth Hotel Common- wealth, which is to be erected on a site in the Tunes Square district of New York. The Commonwealth IS to cost $15,000,000, is to be twenty-eight stories high, to cover an entire block front and is to have 2500 rooms! The cigar concession for such a hostelry is regarded as a pretty large asset, particularly since the hotel is to be the greatest in the world, and is expected to be crowded from the time its doors are opened. The Commonwealth is to be owned and conducted co-operatively, with 100,000 persons subscribing to its stock and dividing its net earn- ings in dividends and rebates. C. B. Hay ward is president of the Commonwealth Hotel Cigar Company, Incorporated; Lawrence Landsman, vice-president and active head of the company, and J. Sey- mour Parker, secretary and treasurer. ^Ir. Landsman and his associates have hopes of build- ing up a national institution or chain of cigar stores and stands. Negotiations will soon be entered into with cigar im- porters and manufacturers for the manufacture and sale of special brands of cigars to be used exclusively by this company. Porto Rican-American's Net Earning for Past Six Months The Porto Rican-American Tobacco Company reports for the six months ended December 3 1st last, sales of $3,9:2,912; net earnings, $221, ITG; dividends from Indus- trial Company of Porto Rico and Porto Rican Leaf To- bacco Company, $109,7 10; interest on loans and deposits, $2G,429 ; income from other sources, $1 11,(550 ; total income, $501,994; taxes, $ll,;;jl; ])ahince, $190,200; dividends! $591,472; deficit, $104,212; previous surplus, $l,;Tr,2(;r; total surplus, $1,037,055. American Tobacco Co. Earned 22.70 Per Cent on Common At a special stockholders' meeting of the American Tobacco Company, held Wednesday, it was voted to re- tire $25,989,400 of the preferred stock, thus reducing the authorized preferred stock from $80,000,ooo to $54,oio,0OO. The reason for the proposed reduction is that $25,98!>,lo0 preferred stock issued is now held in the treasury of the comi)any, having been received in exchange for the pre- ferred stock of Liggett cK: Myers Tobacco Company and P. Lorillard Comi)any. The annual report shows total sales for the year 1910 of $70,009,437, against $04,710,287 in 1915. TheVe was a balance after preferred dividends of $9,130,070, equal to 22.70 per cent, on the $10,212,400 common stock, compared with 20.05 per cent, on the same stock in 1915. New Haven Manufacturer Files Petition Ferdinand Uogen, a small cigar manufacturer at 82 DeWitt Street. New Haven, Conn., recently tiled a peti- ticm in bankruptcy, showing liabilities of $(522.50. Assets were given at $150. 18 THE TOBACCO WORLD THE TOBACCO WORLD 19 SUMATRA PURCHASED ON ISLAND ITSELF BY AMERICAN SYNDICATE (Continued front Page ii) "The tobacco will reach New York, we expect, within three months, and at a later date an announcement will be made as to the manner in which we will offer this tobacco to the trade. Judging by cable reports, very little tobacco suitable for the United States is remaining on the Island, most of the new crop being either in Holland or in transit between Sumatra and Holland." American Tobacco Sales Increase $2,000,000 in Two Months Sales of American Tobacco Company in January and February increased $2,200,000 over a year ago. Continu- ance of this rate of increase over the full year would mean an increase in sales in 1917 of better than $12,000,000 and would bring strictly tobacco business of American Tobacco Company to $80,000,000 this year. January and February also showed a very appreciable gain in net. Annual report for 1916 will be issued next week and will probably show about 23 per cent, for the $40,242,400 common stock, compared with 20 per cent, in 1915. In view of rapid increase in costs in all lines of tobacco goods manufacture, gain over 1915 figures cannot be considered other than remarkable. In the year just closed total sales of American To- bacco Company and subsidiaries, including makers of to- bacco accessories, amounted to about $120,000,000, an in- crease of about $12,000,000 over 1915. American Cigar Company has started off with a rush this year. It earned about 13 per cent, for common stock in the year just closed, or slightly better than 1915 result. It showed an increase in net in January over January, 1915, almost as large as the increase in net of American Tobacco Company proper. American Cigar Company has $10,000,000 common and $10,000,000 6 per cent, preferred outstanding. Of this $10,000,000 common, American Tobacco Company owns $7,000,000. The return to American Tobacco Company from its cigar subsidiary in the year just closed aiuounted to $420,000, although actual earnings of the cigar company ap])licable to American Tobacco Company were close to $1,000,000. American Cigar Company has adopted an expansion policy which means opening four new factories. It is many millions of cigars behind in its orders and business this year is only a question of ability to turn out product. The cigar company should show sales this year in excess of $30,000,000, against less than $25,000,000 in 1915. Sales of American Tobacco Company proper in 1915 fell about $5,000,000 below 1914 figures. The 1916 report will show this loss more than made up. Report of Liggett & Myers Tobacco Company I-ig^K^'t^ ^ Myers Tobacco Company reports year ended December 31, 1916: 1916 1915 Inc. Dec. *Xet profit, $8,416,814 $8,633,459 $216,635 tDc'duct, 33,248 $33,248 P.alance, 8,383,566 8,633.449 249,883 Int. chgs. clec, 1,794,511 1,833,173 38,662 rfd. divs., 1,076,866 1,076,866 JP.alance, 5,512,189 5,723,410 211,221 Com. divs., 3,439,424 3,439,424 Suri)lus, 2,072,765 2,283,986 211,221 *Includes dividends from subsidiary companies. tlJiflercnce between purchase price and par of 7 per cent, gold bonds purchased and cancelled during 1916. $Ff|ual to 24.61 per cent, on $21,496,400 common stock against 26.61 per cent, in 1915. TOBACCO MERCHANTS' ASSOCIATION CONVENTION POSTPONED BY CRISIS (Continued from page ii.) impulses of fealty to country and its noble institutions. While the nation halts at the brink of the chasm of war and ponders upon the weighty responsibilities which the next step may impose upon its citizenry, the demands of commerce well may be ignored until the crucial hour has passed. "We feel that in times like the present, and particu- larly in the grave crisis that menaces the peace and tran- quility of the nation, the business men of this country are inspired by only one conviction — to yield their unswerv- ing support and unfailing encouragement to the President of the United States in the discharge of his sacred duties to the American people. It is an unparalleled and most solemn period in the history of the nation w^hich impels all loyal citizens, regardless of race, creed or political affiliations, to stand together as a solid phalanx in thought and deed, and to accept ungrudgingly every bur- den that citizenship of this great republic carries with it. "Let us hope that by next Fall, when w^e expect to hold our second annual convention, the dark and threat- ening clouds which now lower over our nation will have been entirely dissipated and passed away, and that permanent peace will have been established all over the world, and let us trust that our coming annual convention will mark a distinct epoch in the history of the associa- tion and the entire tobacco industry. "Respectfully yours, "JACOB WERTHEIM, "President." Why They Take to Cigarettes in England A Norwich communication printed in London 'To- bacco," says: "The local regulations under the Defence of the Realm Act have caused a decided change in the habits of smokers, the cigarette being favored in prefer- ence to the pipe. The reasons for this are two-fold, one dependent on the prohibition against strikmg matches in the streets after lighting-up time. The cigarette smoker can, however, light up before he starts out, and by utilizing the end of each cigarette to light its successor, smoke as long as he desires, whereas the pipe smoker having em^jtied his first bowl cannot again light up without infringini,^ the regulations. Furthermore, in streets which are free from any light save that of passing vehicles, the cigarette indi- cates the presence of man or woman — for smokintr by women in the streets is much more common than fornicrly. Further, in the collisions which occur between pedestiians, despite the utmost precautions, the pipe is a sour c of grave danger to the user, while the cigarette coilipses without evil effects. The result is a boom in cigait^ttes at the expense of pipes." Report of R. J Reynolds Tobacco Company R. J. Reynolds Tobacco Company reports for th< year ended December 31st: 1910 1915 Inc. Dec. Net earnings, *$S.()i;i,f;:8 $l,7-.'0,988 $3,313,090 I'fd. divs., 175,000 175.000 iJalance, 7,808,078 4,554,988 3.313,090 Common divs., t2,30O,OOO 2,200.000 100,000 Surplus, 5,508,078 2,351,988 3,213,090 ♦After deducting preferred dividends the 1)^ ^'i^^' $7,808,078, is e(|ual to 78.09 per cent, on the $10,0u'»,000 common stock, against 45.51 per cent, in 1915. t Includes extra dividends amounting to $1,100,' "*• Store character is a matter of vital concern to tlie business man. Much of future development and continued pro.-perity in every commercial pursuit, depends on the carctul wisdom employed in its character building. And this building of character is no more completed at the time of the "initial bow to the public" than is the character ot the student hxed when he reaches commencement day. In both cases it's a matter that takes constant vigilance through the years of activity to insure firmness and in- spire conhdence. We have little use for a sermon on character as ap- plied to individuals at this time — most of us have had that important information drilled into our lives from mother's knee. But since the things with which we have tu do take on many personal traits, for which we are in a greater or less degree responsible, it becomes particu- larly advisable that such matters get a goodly share of attention. If character is what we really are, then its ajtplication to business aft'airs has to do with their actual methods and not with what they are said to be. Surface colorings soon reveal weak places, and they in turn ex- pose the fountain head of causes. To gain a reputation for reliability is a common and the noblest aim of every business, but to gain it by being strictly reliable is the practice of too few^ One of the little every-day mistakes practiced by the retail trade, that greatly affects and reetards the attainment of relia- bility, is in telling customers who ask for certain brands of goods that do not happen to be in stock, that same has been ordered and will arrive tomorrow, when it is impossible to have the goods short of a week or ten days, even if they were ordered. The consequences are plain atul every argument favoring such misrepresentation is outweighed by the disappointments involved. Better to state facts and meet your customers with the goods at the appointed time. And the concern whose methods com- pel its clerks or agents to state facts regardless of an occasional lost sale, will survive to bury its losses in de- served prosperity. If we are to profit by dealing with "all of the people some of the time, and some of the people all of the time," then we must adopt to business uses the things that are known to make individuals honorable, respectable, reliable and popular. Remember that reputation for whatsoever in a business, merely indicates the character that dealing reveals, and that the former can be misleading according t'< its medium of circulation while the latter is a fixed quantity. Let us therefore see to it that the fundamental principles on which we build our money making struc- tures are just and strong,— that they are defended against the tests of time. Then will reputation work out a lasting prolit and competition can never stop it. 1916 Crop of Canadian Tobacco Shows Decrease A recent rejx^rt to the United States Hepartment of ( ";r,merce, Washington, D. C. .states that the 1910 season \v; s not an altogether favorable period for tol)acco culti- v-:'wm in Canada, the summer having been rather cool. In Vjmbec and Ontario Provinces the estimated area under ni'nvation was 0890 acres, as comi)arcd with 13.500 acres '1' '915. and the estimated yield in 1910 was 5,943,000 p"='nds, as compared with 9,000.000 pounds in the preced- '"k" year. The prices ])aid in Ontario for both white bur- "> and the flue-cured tobaccos have been exceptionally h'sM. comparing in some instances to the increased prices pai'l for similar qualities of tobacco in the Ignited States. alt..f,u^r|i ^i^j. average, perhaps, would not figure up as hi,u:li. Cigar dealers of Davenport, la., met recently at the Commercial Club to discuss trade conditions. Abe Lewis has purchased the cigar store at Fannin and Capitol Streets, Houston, Tex., and has also installed a soda fountain. The preferred capital stock of the R. J. Reynolds To- bacco Company has been increased from $2,500,000 to $5,000,000. The Empire Cigar Store, of Pueblo, Col., has recently purchased a $1,800 soda fountain which will be installed in their store. Howard Hoffman, of the firm of Hoffman Brothers, cigar dealers of Streator, 111., has been at Hot Springs, Ark., taking treatment for rheumatism. Harry Mower, cigarmaker of Fort Aladison, la., ha:i opened a cigar factory at 111 Locust Street, that city. His leading brand will be called "Equality." Nashville cigar dealers report that with the change in stogie prices from three for five cents to two for five cents many smokers have changed to the "regular" cigar. The revenue collected in February from cigar manu- facturers in the district in which Terre Haute, Ind., is lo^ cated, is said to have been the largest in the history of the office. \\'illiam J. OT>rien and Roy Coats have purchased the Mission Cigar Store at 52 South Broadway, Aurora, 111., from Herbert Goldsmith. The new proprietors have taken possession. W. A. Osborne, sales manager for the Liggett & Myers Tobacco Company, of St. Louis, and C. R. Schu- mate, division sales manager of North Georgia, were re- cent visitors in Augusta, (la. Paul Luek, proprietor of the Williams Cigar Store, Portage, A\'is., will shortly have the store renovated and new and up-to-date fixtures installed. He will also have a new front ])laced on the store. Frank J. Schnn'dt has leased from Herman Belkan the store opposite the branch railroad depot in the Beehive Block, Collinsville, Conn., and will open it with a selected stock of cigars, tobacco and confectioner}\ Grill Brothers Company, manufacturers of cigars and smokers' articles, 112 Main Street, Evansville. Ind., recentlv laid oft* thirty-eight cigarmakers. They claim that the high cost of tobaccos has forced them to change their sys- tem of operating. The Deisel-Wemmer Company, of Lima, O., have leased the P)licke block on Xurth Sandusky Avenue. P.ucv- rus, O., for a jieriod of three years and will remodel it for a cigar factory to be run as a branch of their Lima plant. Drug stores in St. Joseph, Mo., have followed the lead of the cigar stores and hereafter all nickel brands will be sold for five cents straight and most of the ten-cent cigars at ten cents straight. There will be few if any brands .sold at three-for-a-quarter. 20 THE TOBACCO WORLD THE TOBACCO WORLD 21 Position of Foreigners of Enemy Nationality in Time of War By Edwin M. Borchard in "The Americas. Mr. Borchard, formerly at the State Department, is the author of the standard work, "Diplomatic Protection of Citizens Abroad." )i IIJLE the majority of the people of the United States manifest a great disincHnation to be drawn into the vortex of the European war, it may be of interest, should that catastrophe occur, to sur- vey briefly the rights of persons and property of private citizens of belligerent countries. During the Nineteenth Century the theory gained ground steadily that war is primarily a relation between States and should, so far as possible, leave unaffected the rights of person and property of non-combatants. While in strict law war makes enemies of the subjects of the respective belligerents and authorizes their expulsion from the territory of enemy states, a network of treaties has established the practical rule that aliens, nationals of any enemy state, may continue to reside, providing they main- tain a neutral position, similar to that of nations of neutral states. Statutes in the United States have confirmed the right of expulsion en masse in w^ar time; but this right, even apart from treaty, has rarely been exercised in re- cent times. Thus, in the Crimean War in 1854, Russia per- mitted French and British subjects to continue peaceably to reside; and the same rule was followed by Italy in the Italian-Austrian War of 1859, and in the Turko-Italian war of 1912 and by both belligerents in the Chino-Japanese war of 1894. France, however, considered it necessary to expel German subjects during the Franco-German war of 1870. Turkey to expel Greek subjects in the war of 1897, and Italian subjects in the war of 1913, the Boers, to expel British subjects from the Transvaal in 1900, and the Rus- sians to expel Japanese from certain provinces in 1904. Naturally, the right of expulsion includes the lesser rights of concentration and surveillance, unless treaties prevent. In the absence of an imperious public necessity, however, it would be most desirable for nations to agree not to segregate alien enemies in concentration camps. In the case of merchants and commercial houses, na- tionals of an enemy state, the United States has concluded treaties with most of the imi)ortant foreign countries grant- ing a limited period of time, from six months to a year, for the liquidation of their business and the removal of their property; while in the case of persons engaged in l)eaccful occupations, such as farmers, mechanics, artisans, scholars and persons in similar employments, provision is usually made for their unmolested residence. It would be well, hereafter, to avoid the disastrous consequences illustrated by the present practice of numerous belligerents in Europe by concluding international conventions by which the ])rivate property of citizens of enemy states should not be subject to sequestration or liquidation or compulsory alienation, except as this measure may apply to citizens or neutrals. It is a general rule, rigorously enforced, except for the grant of special licenses, that trading or business dealings between enemies situated in the respective belligerent coun- tries are prohibited during the war. Property found vio- lating the rule is subject to confiscation. The ordinary difficulties of the subject are increased by the various tests of enemy character applied to the ownership of property engaged in the forbidden trade. Until England found it expedient in this war to depart from and extend the old- established rules of Anglo-American law, the test of enemy character under that law for purposes of trading and mari- time capture, to be mentioned i)resently, was not the na- tionality of the owner of the vessel or cargo — the conti- nental rule — but the trade domicile of the owner; that is to say, the country, enemy or neutral, in which business was carried on furnished the test of enemy character and not the nationality of the owners of the business. In addi- tion to this criterion, England has now adopted the conti- nental rule of nationality as a further test of enemy char- acter. The prohibition of intercourse between enemies has important effects upon the legal relations of nationals of the enemy state and particularly upon their contractual re- lations. All contracts entered into after the outbreak of the war are void and incapable of enforcement at any time. Those concluded before the war are not void, but their enforcement is suspended until the conclusion of peace. In this connection, various existing practices require amelioration and definition. This is particularly true m the matter of life insurance and similar contracts and of patent rights. Under existing practice the strict interpre- tation of the law requires that insured subjects of one enemy state cannot pay insurance premiums to corpora- tions and of the other belligerent. Only by special con- tractural arrangements could the consequent danger of a forfeiture of the policy be foreseen and averted. On the other hand, the principal of policies cannot be paid during the war by the company to an enemy subject, although payable and enforceable after the war. To avoid all doubts and hardships in this matter, it would be well for the bel- ligerents and for all nations to conclude treaties providing that contracts entered into and obligations incurred be- tween their respective citizens before the actual outbreak of war, shall not be declared cancelled, void or suspended, nor any impediments created to prevent their performance or enforcement in court. Again, in the matter of patent rights, amelioration is desirable. There is no reason why war should cancel or even suspend valuable patent rights owned by citizens of either belligerent party in the country of the other. Yet, under existing practice the enjoyment of such rights is usu- ally suspended and the owners' consent not asked for the transfer of the right of manufacture under the patent to others, on conditions of various kinds — either collection of royalties, arbitrarily fixed, for the benefit of the true owner, or perhaps the reservation of the owners' right to sue for damages after the war. It would be wise foresight and justice to agree by treaty to preserve patent rights, in time of war as in time of i)eace, prohibiting their being dechired void ; nor should their exercise be interfered with or trans- ferred without the owners' consent, subject to their use by the State for public purposes, under appropriate compensa- tion. Existing commercial partnerships between natioiials of enemy states are dissolved by the outbreak of. war. Whether the same rule applies to alien enemy stockhohl-rs in corporations appears more doubtful. According to one view, believed to be the better one, the stockholders' rij^hts and obligations are suspended until the restoration of peace; according to another these stockholders drop 'Ut and have a right to receive the value of their respectve shares as on the day of the outbreak of the w^ar. The ob- ligation of a State to pay its public debt is not affected i)y the war, even though its bonds are held by subjects of tlie enemy. The property of the citizens of any enemy state fciiiid within the belligerent's own territory may in strict 1 l^v be confiscated. Modern practice, however, has practically abrogated this rule and substituted the more humane pii'i- ciple that such property is inviolable. Treaties have con- firmed this principle. Most of the treaties of the United States with foreign powers provide not only for exemption from military service or contributions in lieu of such serv- ice, but also for exemption from forced loans or military exactions. Where the property of enemy individuals ap- pears likely to be of service to the enemy in his military operations, e. g., ships in certain cases, arms and ammuni- tion, it may be sequestrated to prevent its reaching him and be restored at the end of the war, and it is always subject to eminent domain on payment of compensation. The status of ships in port at the outbreak of war has been covered in a measure by Convention VI of the second Hague Conference, by which the signatory states have agreed that it is desirable that they should be allowed to depart and to proceed, after being furnished with a pass, direct to their port of destination or any other port indi- cated. But a merchant ship which, owing to circumstances of force majeure, was unable to leave the enemy port within a given period, or which was not allowed to leave, can- not be confiscated. Such a vessel may only be detained without payment of compensation, but subject to the obli- gation of restoration after the war; or it may be requisi- tioned by the government under payment of compensation. The Convention does not apply to merchant ships whose build shows that they are intended for conversion into warships. While the United States has not ratified this Convention, it is hardly conceivable that they would ever arbitrarily confiscate enemy private property on land or in port. A diflferent rule prevails with respect to private enemy property at sea. Such property, whether ship or cargo, with the exception of non-contraband cargo protected by a neutral flag, is subject to capture ; whereas the property of neutrals, ship or cargo, is exempt from capture unless contraband. The first of these general rules making enemy property confiscable has resisted the vigorous agitation of several countries, led by the United States, to secure im- munity for non-combatant private property of enemies at sea, and several states have by separate treaties agreed to abide by the rule of immunity, for example, the Treaty of 1871 between the United States and Italy. This prin- ciple, indeed, has been a traditional policy with the United States from our eadiest days, and it will be recalled that the United States declined in 185C to sign the Declaration of Paris (which abolished privateering) because it did not mchide the immunity of private property at sea. It is un- fortunate that Great Britain has found it heretofore ex- pedient to resist the establishment in international law of this beneficent rule, which would render peaceful com- merce at sea in time of war, except for contraband, and perhaps the right of blockade, as immune from capture as IS private i)roperty on land, and would ipso facto largely eliminate the occasion for submarines as commerce dest'Y.yers. 'A hcther the combined agitation of neutrals can effect this desirable reform is a question for the future. Another Cigar Factory for St. Paul \nother cigar factory is to be added to the list in jt aul, :Minn.. announces Harry Kerns, who states that "5 I ts leased a floor of the building adjoining the New ^"•- Life Building in Minnesota Street. He says he w^ill ^^\^: ' operations immediately. Mr. Kerns was' formerly con- cted with the Coraza Cigar Ccmpanv in Milwaukee, ' H. Rosenberg, a cigar manufacturer of Anaconda. •^Y>^^. has recently sold his cigar factorv to Fulmerton i"\: 'J-^^ira. of Wallace, Ida. Mr. Rosenberg will make an extended visit to Southern California and will probably locate tliere. Cigar Ashes Valuable Says English Professor "The war is teaching the nations of the earth how much they have been throwing away. Germany was sup- plymg the worid with potash, and as the supply has been cut off there, France, England and the United States have been put to it to supply the great need of this important product," says the New York "Herald." The latest discovery of a large source of potash, w^hich has been overiooked, was made by Professor B. A. Burrell, of London, who shows that England is throwing away tons of potash m a very usable form. He has made a special study of the ashes derived from burning tobacco, in pipe, cigar and cigarette, and he has proved that 30 per cent, of the tobacco is preserved as ashes, and that from these ashes may be extracted 20 per cent, of potash and 5 to 6 per cent, of anhydrous phosphorus. He found that a cigar weighing two ounces left more than one-half ounce of ash, which yielded 1 per cent, of potash. Twenty cigarettes weighing a little more than one ounce yielded one-third of an ounce of ash and one- twentieth of an ounce of potash, and a pipe stuffed with tobacco gave a similar percentage of ash and potash. He claims that it would be well worth while to collect tobacco-ashes, especially where much smoking is done, as in the clubs and hotels and restaurants. On one day Professor Burrell collected neariy three ounces in a hotel lobby, over three ounces in a restaurant and nearly four- teen ounces from a theatre where smoking was permitted. Pie figured that as England smokes 45,2 11 tons of tobacco a year, they would get 13.573 tons of ashes, and 2715 tons of potash by saving the ashes. In the United States the consumption of tobacco is far greater. We produce more than a billion pounds, we import over forty-five million pounds from Cuba and Porto Rico, besides imported cigars costing more than $1,000,000 a year. We export over 300,000,000 pounds, and $6,000,000 worth of manufactured tobacco and cigars, but our con- sumption is more than seven hundred million pounds a year. This would yield over 220,000,000 pounds of ashes from which we would secure more than 44,000,000 pounds of potash and some 10,000,000 pounds of anhydrous phos- phorus. The value of both of these products has increased so enormously since the war began that it is easy to see how we are flicking away something like $50,000,000, which could easily be saved by gathering the ashes from all the ash-receivers and selling them to the chemists who are equipped to extract the potash and phosphorus. Are Cigarettes Cheaper? We heard a man remark the other day that he pre- sumed the growth in cigarette smoking was due to the fact that it allowed indulgence in tobacco at a cheaper cost. A man bought a package of ten cigarettes, he said, for ten. twelve, fifteen or twenty cents and had ten separate smokes. If he bought cigars he could only get two or three smokes at the same cost. Is there anything in this? We doubt it. although there may be people who are fool- ing themselves in this way. We believe, however, that, take smokers man for man. whether they favor cigarettes or cigars, they spend about as much for one — day in and day out — as they would for the other. It is doubtless true that if you watched a given number of smokers for a given number of hours you would get the imj)ression that the man who used cigarettes was smoking most. But does he consume more toliacco? Does he burn up more nionev ? — "United Shield." The Fox r.rothers Cigar Ct)nipany. of Xapolcon, C, is planning to remove its factory to Defiance, O., if it can get a suitable location. 22 THE TOBACCO WORLD THE TOBACCO WORLD 2a Value of Tobacco Products Exported in December Increases The foreign trade of the United States in leaf tobacco and its manufactured products at the close of 1916 was on a good scale, notwithstanding the restrictions placed upon sea commerce by the European war. Shipments of leaf tobacco out of the country during December were some- what smaller than the corresponding month of the pre- vious year, but manufactured tobacco of every description made notable gains. The record for the entire calendar year 191(5 shows how satisfactory the export trade of the country was, increases being shown in every branch of the industry as compared with the year 1915. The total volume of leaf tobacco exported from the United States during December, 1916, was 21,290,279 pounds, a decrease of 11,507,959 pounds, or 35 per cent, as contrasted with the closing month of 1915. Stems and trimmings were shipped abroad during December, 1916, in the quantity of 191,355, an increase of 479 pounds, or a fraction of one per cent. Of the manufactured products there were exported 124,000 cigars, an increase of 16,000, or 15 per cent.; 583,847,000 cigarettes, an increase of 351,- 173,000, or 105 per cent. ; 533,349 pounds of plug tobacco, a gain of 324,223 pounds, or 155 per cent. ; and 166,527 pounds of smoking tobacco, an increase of 55,257 pounds, or 49 per cent. The record for the entire calendar vear 1916 reveals the following comparisons in contrast with the preceding year: Unmanufactured leaf tobacco increased 49,091,236 pounds, or 11 per cent.; stems and trimmings increased 1,190,972 pounds, or 22 ])er cent.; cigars increased 190,000, 12 per cent.; cigarettes increased 2,182,486,000, or 105 per cent.; plug tobacco increased 321,329 pounds, or 7 per cent.; smoking tobacco increased 220,566 pounds, or 11 per cent. The total value of all tobacco and its manufactured products exported from the United States during Decem- ber, 1916, was $4,677,429, an increase over the correspond- ing month of 1915 of $365,566, or 9 per cent. The total value for the entire calendar year 1916 was $73,485,296, an increase of $14,854,914, or 26 per cent. Lancaster Growers Interested in Auction Plan Lancaster County tobacco growers are interested in a proposition to sell their coming crop at auction, as is done in Kentucky. There are about 6000 growers here. The packers do not believe the majority of these would aban- don the method of selling which has prevailed ever since 1850, when tobacco became a factor in Lancaster County farming. P.y the ])resent method entire districts are swept clean by the buyers of big leaf and cigar firms, with scarcely any inspection of the crops, taking up good and bad as they g(j along. Under the auction system every grower's crop would be sold on its individual merit, and not under a uni- form price, as at present. Heavy deliveries of the new crop, that of 1916, were made during last week, the farmers losing no time in strip- ping and getting the tobacco off their hands, in order to be in readiness for spring work on the farm. The holders of old tobacco can have about any price they ask, so nearly dcj^leted of such goods is the market here. The 1915 product sells readily at thirty cents a pound and the 1909 goods touched high-water mark a few days ago, when a jjacking sold for twenty-one and a half cents a pound. Other recent sales were at twenty cents, and this is the tobacco that only eighteen months ago went Ix'gging at five, six and seven cents a pound. It lost large sums for some of the original packers, and during the last year has made fortunes for those who bought when prices began advancing. A BUSINESS MAN'S PRAYER Teach me that sixty minutes make one hour, six- teen ounces one pound, and one hundred cents one dollar. Help me to live so that I can lie down at night with a clear conscience, without a gun under my pillow, and unhaunted by the faces of those to whom I have brought pain. Grant that I may earn my meal ticket on tlie square, and that, in earning it, I may not stick the gaff in where it does not belong. Deafen me to the jingle of tainted money and the rustle of unholy skirts. Blind me to the faults of the other fellows, but reveal to me mine own. Guide me so that each night when I look across the dinner at my wife, who has been a blessing to me, I shall have nothing to conceal. Keep me young enough to laugh with my children. And when come the smell of flowers, and the tread of soft stej)S. and the crunching of wheels out in front, make the ceremony short and the epitaph simple— HERE LIES A MAN. A Harmless Homily The value of time. Lost capital may be restored by diligent use of experience ; time lost is lost forever. The success of perseverance. "Keeping everlastingly at it'' always brings the hoped for results. The pleasure of working. The only really unhappy, rich or poor, are the idle. The dignity of simplicity. \\ hen the "frills" are off the man is "on." The worth of character. In the last analysis the only real value is a clear conscience. The power of kindness. It wins when all coercive measures fail. The influence of example. Practice does more than precept, in showing the way. The obligation of duty. Your concern should not be so much what you get, as what you do for what you get. The wisdom of economy. The man who saves makes more than he saves. The virtue of patience. "All things come to him who waits. >> The employment of talent. Talent is the only capital which compounds itself by exercise. The joy of originating. The happiest man is he who does the best thing first. — "Merchants' Tournal." Maxims for Cigar Store Men Please one customer and you make more. A sour salesman may curdle a whole business. Don't watch a dime so long that dollars roll by you. A customer in the store is worth two on the street. Trade, when it begins to leave, never rushes like nti avalanche, but drib1)les away, grain of sand by grair. of sand. — Exchange. Delaware Anti-Cigarette Bill Killed in Senate By a vote of 13 to 3 the Senate of the Delaware Si ite Legislature killed the House bill introduced to proli'^ it the sale and manufacture of cigarettes and cigarette pa; rs in the State. Senator Gormley, who opposed the i^lK stated that it was a discriminatory measure, and that he thought it absurd to litter up the statute books with such legislation. Connecticut Growlers to Stick to Tobacco A canvass of the larger tobacco growers of Suffield, \\ indsor. South Windsor, Enfield, Manchaster, East Hart- ford, Simsbury, Bloomfield, Tariffville, Glastonbury and (jranby, all of which are distinctly tobacco-growing towns, repeals that the tobacco acreage which will be planted for the coming season will be somewhat larger than last year a; id may even amount to a normal increase. This finding comes as a surprise to some of the trade, particularly in view of the very alluring prices which farmers through- out New England are getting for other soil products than tobacco and some of which products have made fortunes for agriculturists within the past year. It was believed by many that the scarcity and high cost of labor for the to- bacco plantations, together with the very high prices charged for fertilizers, which have to be used in large quantities and the cost of some of which have become ab- solutely prohibitive, would influence some of the tobacco growers this year to turn their attention to the growing of other crops, such as potatoes, onions, beans, or cabbages. Another hardship for the tobacco grower who has culti- vated the shade-grown product is the higher price of cot- ton cloth, used to screen the plantations. This increase has been about 30 per cent, within a comparatively short time, and when scores of acres are entirely covered, as in some instances, the aggregate increase in expense is con- siderable— in fact, sufficiently great to compel the smaller growers to keep to old-fashioned methods. Probably the biggest bugbear to the Connecticut to- bacco industry is the problem of help. Labor which two years ago could be obtained in abundance for $2 a day, now charges $3, and is scarce and inferior at that. It is this higher cost which resulted in some of the larger grow- ers uniting last year and importing from the Southern States such colored help as was needed, and such as was secured in considerable numbers from the colleges where colored students attend. This process worked out well last year, and w\\\ again be resorted to this year. Engage- ments of colored help have already been made in behalf t»f the growers by a representative, John Luddy, of the Coimecticut Tobacco Leaf Association, who has just re- turned from a trip to Virginia and Georgia, and contracted for enough help, he states, to assure the growers against shortage during the coming season. Some of this help will arrive in May, for the planting season, others in June, and still more in July for harvesting. The fertilizer problem has been solved to a consider- able extent by the finding of substitutes for muriate of potash. Cigarette Paper Shortage in England Cigarette paper has been in short supi)ly in England ever since the war began. It is an old tale, of course, that the French producers were very soon hard put to it to smd across the full supply that was needed, that the Aus- t')an supi)ly was at once cut oft*, and that I'ritish efforts t ) manufacture the paper were slow in coming. The paper restriction, even prior to Mr. Lloyd George's recent speech, ^ -.-^ rendered less important than it would have otherwise ht'ti-u because of the existing di faculties of factorv work. ■"'W the restrictions have been further tightened and sup- P'Cs of paper are reported very short. Instances have oc- cured of manufacturers, whom one would have supposed ^•^ '^till holding adequate stocks for current need, seeking tivi;T'nt fresh su])plies. The situation for the cigarette trade 1"^ ^ ery awkward, l^nless a better supply comes along it 1' ^'Ks as if pipe smoking on a scale not now in vogue will bf'come fashionable — in and nut of the trenches. And the P']ies will have to be clay, because of the scarcity of briar, — "Tobacco" (London). Report of Liggett & Myers Tobacco Company The Liggett & Myers Tobacco Company's statement of earnings for the year ended December 31, 1916, com- pares as follows: 1916 1915 1914 1913 Net profit t$8,416,811: $8,633,419 $7,231,161 $8,308,666 Deduction ^33,248 Balance.. $8,383,566 Int chg etc 1,794,511 Pfd. divs. 1,076,866 $8,633,449 $7,231,161 $8,308,666 1,833,173 1,839,987 1,848,936 1,076,866 1,076,866 1,076,866 Balance.. *$5,512,189 Com. divs.. 3,439,424 $5,723,410 $4,314,308 $5,382,865 3,439,424 3,439,424 3,439,424 Surplus . $2,072,765 Pre v. surp. 10,905,362 $2,283,986 $874,884 $1,943,441 8,621,376 7,746,491 5,803,050 P & L Sur, $12,978,127 $10,905,362 $8,621,376 $7,746,401 *Equal to 25.64 per cent, on $21,496,400 common stock, compared with 26.61 earned on same stock in 1915. flncludes dividends from subsidiary companies. ^Difference between purchase price and par of seven per cent, gold bonds purchased and cancelled during 1916. At the annual meeting of the Liggett & Myers To- bacco Company retiring directors were re-elected. The Liggett & Myers Tobacco Company's balance sheet, as of December 31, 1916, compares as follows: Assets 1916 1915 1914 1913 Realty, etc.* $49,480,236 $16,710,997 $16,208,059 $41,226,676 Inventory... 31,826,586 27,119,306 25,749,422 27,649.141 Sub. CO. stk. 52,705 1,739,395 1,738,195 4,238,195 Accts. & bills receivable 6,289,868 5,251,944 4,681,649 6,138,129 Cash 2,923,933 4,353,473 4,137,475 4,746,703 Total . . . .$90,573,328 $85,175,115 $82,514,801 $83,999,115 Pfd. stock . .$15,383,800 Com. stock.. 21,496,400 I>onds Int. acd. . . . Dividends . . Deprec. resv. Other resv... Accts. & bills payable . . Surplus .... 29.967,800 574,635 269,216 2,808,090 t3,301,344 3,793,915 12,978,127 Liabilities $15,383,80() 21,496,400 30,084,000 576,678 269,217 2,408,893 3,461,998 488,218 10,905,362 $15,383,800 21,496,400 30,204,000 579,768 269,217 2,021,379 3,434,861 505,000 8,621,376 $15,383,800 21,496,400 30,325,300 580,891- 269,217 3,352,761 4,844,284 7,746,491 Total ....$90,573,328 $85,175,115 $82,514,801 $83,999,115 ^Includes machinery, trade marks, good will, etc. fPor advertising, coupon redemption, etc. Nathan Neveloft*. a retired cigar manufacturer, died recently at his home, 1121 Madison Avenue, New York City. The deceased was born in Russia, and came to this country about thirty-five years ago. He was sixty-five vears old. Recent reports from the new factory of the American cigar Company, at Owensboro, Ky.. indicate that at least one hundred more hands can be used at once. Starting on December 4, 1916, with fifty women, the force already has reached one hundred and fiftv hands. John H. Duys. of H. Duys <5^ Company, exjiects to leave town shortly for a pleasure jaunt in the South. 34 THE TOBAOCX) WORLD Problems of Small Town Merchants THE TOBACCO WORLD 25 (An address delivered before the convention of Michi- gan Retail Grocers and General Merchants' Association by E. W. Jones.) RACTICAL BUYING.— The first problem that con- fronted us when we entered business, whether we started in a new store, with a new stock, or bought out someone else, was the buying, and from that time until now and from now until we turn the key in the door for the last time, buying will be one of the problems we must solve continuously. Possibly when you entered business you were ac- quainted with some of the commercial men, or, for various other reasons felt that you should give certain jobbers a share in your business. It may be some of the boys had assisted you in various ways and you were glad to have the opi)ortunity of showing your appreciation. That was all well and good, and let me say right here, above all things, treat the salesmen courteously, whether they are specialty men or the regular boys, they are your friends. Treat them the same as you would like to be treated, providing you were earning your living in the same manner. I don't mean by this you should give every one an order, that is an opportunity but assure the boys whether you buy or not that the latch string is always out, for you know not how soon you might want to carry their line. On the other hand, it is much better that you confine your buying to as few houses as possible, say three or four in the grocery line. You will profit greatly by doing it, for it will only be a short time until these wholesalers consider you as one of their regular customers, one that they can depend on and they in turn think of your interests and are able to assist you in scores of ways. Remember goods well bought are half sold. You want to be successful, and upon your success de- pends greatly the success of the wholesalers. Our next ])roblem is reaching the public or advertis- ing.— The problem that naturally follows the buying. We want people to know we are in business and also what lines we are carrying, but the perplexing thing to know is just how much we should expend for this work and in what way. Should it be in billboard posters, picture slides, newspaper advertising, wall racks, calendars, novelties, etc., or should we try them all? That is the problem. I believe that with a great many of us as retailers, advertising is our weak point, while with our competitors (the mail order houses) it is their strong point, in fact it is the one point by which they gain their business. Remove all of the catalogues and price lists from the homes and how long would the mail order houses stay in business? If it pays them to advertise, how much more will it pay the retailer who is in much closer touch with his trade? Remember advertising is as full of good points as a pin cushi(jn and the merchant that doesn't advertise pays for his com])etitor's advertising with the business that passes his door. T believe that the coming of the automobile is going to benefit the retailer greatly, especially in the rural dis- tricts, for the farmers arc not going to spend their time himting through the catalogue for goods, when they can enjoy a little pleasure ride and reach our stores in a few minutes. Then be ready, keep a neat, clean, well-arranged store. One that people will enjoy entering to buy their pure food groceries. Then give them service, show them it is a ])lcasure to wait on them, always have a pleasant greeting for them and don't forget vour hearty "Good morning," "Good night" and "Thank you." For in the last analysis it is the consumer who is king, his whim makes and unmakes manufacturers, jobbers and retailers. Whoever wins his favor, wins the game and whoever loses it is lost. Our employees or labor is naturally the third prob- lem that confronts us. Some one has said "Your clerk is the most valuable asset in your business, he can bring you success or he can bring you failure." How do you treat your clerks, simply consider them as fixtures, as part of the machinery of the store, or do you think of them as being human and being entitled to the same privileges that you are? But I hear some of you say, "I can't keep my clerks ; they will only work a few days or a few weeks and are gone." My friends, there's a reason and ten chances to one the reason is yourself, you are going around the store with a grouch on, you are con- stantly nagging or criticising your clerks or else you want a clerk that is worth from $9 to $15 per week to work for $6 to $9. Go back with me for just a moment, you who were clerks before entering business, and analyze the men for whom you worked. What were the characteristics of the men who helped you to realize that life was worth living, the men who took a personal interest in you, the men who made you feel that being a clerk was in itself grand and noble? How well I remember one spring when I had finished a few months' work with Smith, Bridgman & Company of Flint, and was going back to the farm to help father, that just before leaving, Mr. C. T. Bridgman, a member of the firm and also president of the Union Trust and Savings Bank. came to me in my department and gave me personally a recommend, at the same time expressing his regrets that I had to leave. Do you think that meant anything to mc, as a lad just facing life? Ah, it will ever remain as one of my treasures. What are you doing to help your clerks? Pertinent Paragraphs Dr. J. S. Evans, head of the University of Wisconsin medical clinic, tells the students that only in a few in- stances is the use of tobacco injurious to health, though he condemns it as a useless and expensive habit. Regard- ing the latter part of the statement we might say the same of the "movies," baseball, soda water, silk socks (and silk stockings), and owning an automobile. However, as long as our personal pleasures do not infringe on the rights of others we like to think that at least the Almighty will judge us generously. Getting After Business To get after business in a businesslike way, says an exchange, will do much to make a satisfactory balance at the end of the season. Many men believe in advertising but don't see the weakness of the way they plan their publicity. It is not an easy matter to get business value into an announcement. It requires the most careful at- tention to every detail, Xo point is so slight as to per- mit carelessness in the handling of it. No error is so trifling as to be overlooked by those who are after busi- ness. If it is necessary to continue business it is just as necessary to continue advertising, and to be careful that every bit of advertising be well done in order that its value may be felt in the business. To neglect a point is to invite loss. To be careless of any particular is to take chances for failure. The business man should be care- ful that the improvement is made, that an effort is con- stantly put forth to bring the announcement to perfci tion, in order that every possible cent may be coming bao' to the till. LOUIS MEWBURGH DEAD Was Pioneer Ohio Leaf Packer— Earned Reputation as Expert Authority |OUIS NEWBURGH, pioneer leaf tobacco packer of Cincinnati, O., died on the 11th, after an illness that began on the 8th. He was in his seventy-fifth year. As president of the Louis Newburgh Company, with offices in Cincinnati and warehouses in Hamilton, he oc- cui)ied for more than half a century a place of authority among tobacco dealers of America, frequently appearing as an expert witness before Congressional Tariflf Committees engaged in revision of schedules. For a number of years he was vice-president of the National Association of Leaf Tobacco Packers. Mr. Newburgh was born in New York and passed his youth there, going to Cincinnati in 1860 and immediately starting in the business of packing tobacco. He was one of the first to encourage cultivation of Zimmer Spanish to- bacco in Ohio, and in other ways was influential in putting the tobacco industry on its present basis. He bore for many years a reputation for ability to dis- tinguish practically all varieties of tobacco one from an- other with hardly more than a glance. Several years ago the golden anniversary of his wed- ding to Miss Sarah Aloe, formerly of St. Louis, was cele- brated. Mrs. Newburgh died shortly afterward. Those now surviving him are one son, S. Major Newburgh, four daughters and five grandchildren. The daughters are Miss Madeline Newburgh and Mrs. Alex Pappenheimer, Cincin- nati, and Mrs. Dr. Leo Greenbaum and Mrs. Dr. Asher Euxbaum, New York. I^meral services were held at the residence. Upland Place, Walnut Hills. The Masonic burial service was held, conducted by Rabbi Louis Grossman. Tobacco Industry Prospering Cigarette sales in this country in January amounted to 3,}lG,rG;^,000 cigarettes, as compared with 1,657,145,000 for the same month a year ago. This is an increase of about 50 per cent, and represents the largest gain by months in the history of the tobacco business in this country. Con- tinuance of this rate of gain over the full year would bring cigarette sales up to over 37,000,000,000 this year. Output last year was approximately 25,250,000,000. Total cigar- ette sales ten years ago were about 3,000,000,000 a year. Sales of chewing and smoking tobacco in January gamed 16 2-3 per cent, over January, 1915. For the seven months of the fiscal year ended January 31 last. Government receipts from tobacco manufacturers in internal revenue taxes, and not including special taxes, amounted to $58,489,234. This is an increase over the cor- responding period in the previous year of approximately $'^."00,000. Kansas Anti-Cigarette Bill Passes Senate Kansas State Senate has passed the house anti-cigar- ette bill with an amendment which prohibits the sale, bar- ter, or use of cigarettes by anyone within the State. Friends J>' the measure declare that the Senate's action will make I'l' bill unconstitutional and are making an attempt to have the amendment removed when the measure is taken "1' again in the house. As passed by the house the bill P'oinbited the sale, barter or giving 'away of tobacco or ci^^arcttes in any form to minors. T&Mips m Busy Factories Presage Big Year for Tampa— Million a Day Output Continues Through February- Jorge Leon Expected Back at Factory This Week Tampa, March 10, 1917. ITH business moving along in a most satisfactory manner, Harry Moulsdale, representative of the Sanchez y Haya factory, is planning to leave town next week on a trip over his territory. Mr. Moulsdale has been in town for several weeks following a most successful trip in the North. Fred Davis has returned from Key West and is plan- ning to spend some time in Tampa. W. W. Rosebro is having a busy time at the M. Bustillo & Company factory. Orders are coming along in fine shape and M. Bustillo is continually on the jump between the firm's two factories. Mr. Rosebro expects to start out soon again on a visit to the trade. He met with a hearty reception on his first trip over the territory this year. The Tampa factories broke records again in February when the sales of cigar stamps for the month of February were equal to an average output of more than a million cigars each working day. Angel L. Cuesta, Sr., has returned to Tampa from Cuba. He expressed himself as being well satisfied with the amount of raw leaf that he has been able to procure for the factories. Celestino Corral, of Corral, Wodiska y Ca., has been • n a trip to Havana looking over the leaf situation. Jorge Leon, of San Martin y Leon, who has been in Cuba for several weeks, expects to return to Tampa in a few days. At the factory it is stated that orders for goods are showing a steady increase which is highly satisfac- tory. Manual Garcia, of Perfecto Garcia & Brother, is in Ha- vana on business. Fveryone here is well satisfied with the turn of af- fairs in Cuba, as the revolution would have had a serious effect on the cigar manufacturers had it been allowed to spread. So far as is known but few plantations were dam- aged and such as were belong mostly to factories in Ha- vana. M. B. Pendas, of Y. Pendas & Alvarez, has recently come down from Xew York to look after the shipments of "W'ebsters," which are in high demand, in all parts of the country. F. A. Torres, of Sanchez y Haya. has gone on a busi- ness trip to Havana where, of course, he will spend some time looking over the leaf situation. Most of the factories here are feeling the impetus given to the cigar industry and every indication points to a most successful year, from the standpoint of output at least. Owing to the high costs of tobaccos profits will probably not be so great but as long as the factories are busv, all hands at their benches and orders coming in, there can be little complaint. Perfecto. R. B. Dawson R. B. Dawson, a pioneer cigar dealer of Spokane. Wash., died recently in Seattle. In late years he spent most of his time in Alaska where he was president of the Crow Creek Mining Company. He was a native of Ben- ton Harbor, Mich. ^ THE TOBACCO WORLD THE TOBACCO WORLD 27 Spokane Tobacconists to Fight Bill to Aid Coupons Spokane retail cigar dealers took steps at a meeting held recently to combat House Bills Nos. 245 and 325 now pending in the Washington Legislature at Olympia. The proposed laws would lower the heavy tax on dealers who give coupons with goods. Secretary B. C. Holt was in- structed to write to dealers in the eastern part of the State urging them to communicate with their representatives in the Legislature. H the proposed measures pass the tax would be so light, it is said, that the concerns that formerly used cou- pons would again take up the practice. The Retail Dealers' Association in the western part of the State is carrying on an active fight at Olympia. An- drew Xelson, secretary of that association, has charge of the fight. Brenner Brothers to Take Factory to Windsor At a cost of $T5,000, including the site, Brenner Broth- ers, cigar manufacturers, of London, Ont., will build a five- story factory at London Street West and Dougall Avenue, Windsor, Ont., according to a member of the firm, who was in Windsor recently. Brenner I'rothers have been established at London for some years. Their decision to locate at Windsor was made because cigarmakers are more^plentiful in the W^indsor dis- trict. The firm will draw on^ Detroit labor, and will em- ploy more than 400 girls. I'lans for the factory, which is expected will be ready for business in the early summer, are being prepared by Architect McPhail, of Windsor. Store Manner Store manner is a very important matter, as on it a dealer's success or failure will very largely depend. It should never be forgotten that it is just as easy to at- tract and keep customers as to repel them, but the result U) the dealer is a very dift'erent one. "Manners maketh the man" is a old axiom which it is well to remember, and a cheerful politeness is not merely a good business bringcr, but an excellent tonic for the mental and physical health of the dealer. The grouchy man is the square peg in a round hole at the back of the counter. In any case he has no business to be bearish in his manner towards peo- ple who only come into contact with him for the purpose of l)uying some of the goods which he is desirous to sell, small blame to them if they make up their minds to patronize a more cheerful establishment where they will be attended to pleasantly and made to feel that their busi- ness is of some value to the store. A Strong Factor in Advertising After the copy is written, after the advertisement is printed and spread out before the public, then comes the test of its real worth. Will it sell the goods? When you start your advertising campaign you will, of course, arm yourself with many of the qualities of the good soldier — courage, strategy, persistency and aggressive- ness, but after all, you are not going out to stir up the fighting quality in other men. Every phrase, and expres- sion in your advertisement that portrays the fighter creates a feeling of opposition and resentment in the breast of other men — your prospects. If you approach your custo- mers and prospects as if they were a castle to be stormed you will find the spirit within armed and ready for de- fence. Yet, I must again reiterate that you will need all the qualities of the good soldier — sti^ength, courage, cheer- fulness and self-control — to meet rebuffs and to rise above your competitor after each day's battle. The retail quality which wins men is not Force, but Sympathy, and the advertiser who has the keenness and penetration not only to read character approximately, but also determine the mood and point of view of his trade, who is so complete^^^ master of his own moods as to be able to place himself easily and agreeably in sympathy with his public, is in a i)osition to win out easily. When vou have the attention of your customer and made him understand that you are in sympathy with him, the talking points, arguments and suggestions that fol- low in your advertisement are colored by your mutual courtesy so that every word is a sympathetic appeal as well as a convincing point. Then let aggressiveness play its part, too, but let it be courteous aggressiveness which goes with your cus- tomer, never goes against him. Put yourself in his place, and imagine how he looks at your proposition and the points which will most likely rightly appeal to and in- terest him. Remember, also, that sympathy and courtesy are legal tender in every clime and irrespective of whether the words are written or spoken. Many a writer has walked straight into the liking and confidence of the prospective customer with the utterance of his opening paragraph merely by the use of a courteous, sympathetic phrase or paragraph. With these you can announce your i)urpose on even terms of dignity with any legitimate proposition.— G. H. Dirhold in "Brains." E. J. Danneher, representing the Liggett & Myers Tobacco Company. St. Louis. Mo., is in the St. Thomas Hospital at Xashville. Tenn., following an operation. He is convalescing rapidly. ■in r ri^9^, ;:^ ivit)^ i ^ The Acknowledged Leader ^ Amon^Nild Sumatra Wrapped Havana Cigars Tlh® Gnnlbaiini MsDrIk®ft From Our Ejcclusive Bureau Perseveraficia No. 8 Havana, Cuba. Havana, March 8, 1917. USINESS during the past fortnight has slackened considerably, not owing so much to the absence of Northern buyers as to the restricted selec- tion of stocks for sale in first hands, and for which the remaining holders are asking still higher figures. Ill all probability we shall experience a quieter market until the new crop shall reach town when we expect to see a revival of activity, at least if no unforeseen occurrences mar the present prospects. If we include in the stocks on hand those held by speculators there may be about 20,000 bales still for sale but they are not all suitable for the American manufacturers, as, for instance, the third capa- duras of Remedios which are too short in the majority of cases to be strippable and will have to be sold to our cigar- ette manufacturers. The loose leaves of Remedios are like- wise only used for export to Europe and by our cigarette maiuifacturers, but as there is no export business to Europe at present they will have to be sold here to the home trade. 'I'he latter is suffering to some extent from the rebellion of the liberal party in the eastern provinces of our Island, and which affects the cigarette business. If any of the American buyers should come here, they must be prepared to pay the asking figures of our leaf dealers or otherwise stay away from our market and try to get along as best they can. Owing to the late rains all over the tobacco-growing (li tricts the chances are that the Vuelta Abajo. Semi \ uelta and Partido crops may be larger in quantity this y(ar than in 1916, although it is rather too early to say anything as regards the eventual quality. There have ar- rived already a couple of small lots of the new libre de pie st_. les from the Vuelta Abajo, which were consigned to our cit;arette factories as samples of the coming crop, but as tl y are packed without having undergone any fermen- taton in the piles, they give no indication of what the cr"rated. Jose Arango, who arrived here by the steamer Alfonso XIII, from Spain, from a vacation spent at La Bouza, Aus- tria, is going to leave for Tampa on the tenth instant, in order to l)e employed by Francisco Arango Y Ca. in their factory. lie is a son of the late Jose Arango, who was the manager of the Havana-American Company, of Tampa. The princi])al .sellers were: Leon y Delegade & Com- pany. I.nio bales of Vuelta Abajo, Semi Vuelta, Partido and Remedios tobacco; Tomas Benitez y Leon, 1,316, of Semi \'uelta and Remedios; Jose F. Rocha, 1,209 of Vuelta Al)ajo and Remedios; Selgas i^ Company, 1,072 of Vuelta Abajo and Remedios; Manuel A. Suarez & Company, 975 of Vuelta Abajo and Remedios ; Guiterrez & Foyo, 225 of Remedios, and Herrera, Calmet & Company, 150 bales of Remedios leaf. The principal buyers were: Walter Sutter & Com- pany, 2,238 bales of various kinds of leaf; Manuel Suarez Company, 1,852, including the 1,500 bales purchased for account of Max Rosenblum ; Leslie Pantin, 764, for account of his customers, and Perfecto Garcia & Brother, of Tampa, 217 bales of Vuelta Abajo and Partido leaf. Shippers of 200 bales of leaf tobacco and above during the last two weeks from the port of Havana, ending Feb- ruary 24, 1917, were : Maximilian Stern, 3,194 bales; Cuban Land and Leaf Tobacco Company, 2,158 bales; I. Kaffenburgh & Sons, 1,464 bales; J. Bernheim & Son, 1,109 bales; Walter Sut- ter & Company, 1,087 bales; Leslie Pantin, 981 bales; Men- endez & Company, 911 bales; Virgilio Suarez, 602 bales; Mark A. Pollack, 490 bales ; Sobrinos de A. Gonzalez, 485 bales; Ernest Ellinger & Company, 452 bales; Hinsdale Smith & Company, 296 bales ; Jose Suarez & Company, 278 bales; H. Upmann & Company, 267 bales; Hijos de Diego Montero, 201 bales ; Jose C. Puenta & Company, 200 bales. Oretaniv. Orowers Warned That Fabulous Prices Will Not Last Regarding the quantity of tobacco to be planted by growers for the coming year, C. T. Roberts, the well- known tobacco man, is quoted in the Nashville "Banner" as saying that the fabulous prices of the past season will not continue but that good prices may be expected. Mr. Roberts goes on to say: "The war prices that have prevailed the past season, prices that have been from 100 to 500 per cent, over the prices the previous year, should not be the basis to calcu- late on with safety, because the oldest dealers and buyers have not seen such prices before, in all their experiences, and it would be bad judgment to expect these fabulous prices to continue. "Beyond doubt the main cause for these prices has been owing to the European demand, caused by Austro Hungary, Germany, France, Italy and Belgium not being able to produce their usual annual requirements; and be- yond doubt, if the war should cease now, the torn con- dition of these nations, and their depleted agricultural re- sources, would necessarily prevent the production in 1917 of any tangible quantity of tobacco. "That all the markets of the United States are barren of any unsold stocks is a well-known fact to all the buying trade of the world; and 1 believe, to replenish the stocks of the markets of the United States, and at the same time supply the usual buying trade what they are accustomed to buy on the opening of these various markets, there is no danger in the farmers over-producing. "The question of labor, is already making it difficult for farmers to secure their usual supply, and 1 do not 1 c- lieve this will admit of a very radical increase of the pro- posed planting again, all other farm products are rela- tively high, and, therefore, there is less incentive for far 1- ers to 'switch back' to raising tobacco. "Many tobacco raisers years ago quit entirely, C' 1- verted their tobacco barns into stock barns, because t e former j)rices did not yield them a satisfactory return 1 )r their labors, and in view of all these facts, I think tl: »t another year offers encouraging outlook, for those w .0 desire to increase their crops, to do so, with good reas' is to believe they will get good prices for their labor, wh^cli can hardly be expected to be on this year's valuations, b.'t certainly not the low prices i)aid for many years past." BUSINESS OPPORTUNITIES For Sale, Wanted and Special Notices RATE FOR THIS DEPARTMENT. THREE CENTS A WORD, WITH A MINIMUM CHARGE OF FIFTY CENTS PAYABLE IN ADVANCE Wanted. ADLER ft MYERSON, INC., Buyers of Cuttingi, Scraps and Siftingi, 332 East Forty-eighth Street. New York City. HAVANA SHORTS — Pure Vuelta; fine aroma. Lopaz. SM B. 78th St, New York. S-l-tf For Sale. HAVING DISCONTINUED the manufacturing business, I have a large stock of the latest stjrle of molds on hand, which I will sell in any quantity at rea- so nable prices. Write for styles you want. John J. Eshelman, Mohnton, Pa. "United" May Declare Extra Dividend on Common Stock According to reports in financial circles directors of the United Cigar Stores Company, at the meeting next month, will probably authorize "something extra" for common stockholders. "Whether this will take the form of an increase in the regular cash rate to eight per cent., an extra cash, or an extra stock," says the Boston News I>ureau, "has not been determined. But common stock- holders, in May, will receive something more than their regular one and three-quarter per cent, by the program under consideration. The last common dividend was paid Feljruary 15, which would make the next disbursement May 15." The same financial journal goes on to say: "The initial dividend at seven per cent, rate now in force was paid in August, 1915. From February, 1914, until August, 1915, the rate was six per cent. From a year previous to that, five per cent, was the rate, although an extra of one-half of one per cent, was paid in Feljru- ary, 1913. This was at time of the initial disbursement after formation of the United Cigar Stores Company of America. "The United continues to put its excess profits back into the business. President Wise recently stated that additions to surplus of $673,842 were made in the year just closed. The company could have shown considerably more f<'r the common, but for the expansion program now in full swing. "Mr. Wise explains that in addition to the large num- ber of stores opened in year recently closed, the United enrolled 195 sales agents operating stores. The agency pr-'i^ram is expected to be one of the big factors in United e>i)ansion. It permits entrance into manv of the smaller t'ltips and towns where opening of a store would hardly be ^V" rth while. The profit from these smaller towns by the I nited is just so much 'extra* that never received con- suKration in the original plans when United Cigars Stores Ct-mpany was formed. "As was outlined above, dividend disbursements by tho United since formation of the present company have i'ttn.dily increased. After putting the major portion of pr-ilts back into the business and opening new stores the Cf^ '-pany will continue to increase its cash rate. "The retail field is a big one, a fact well brought out "1 ^^Fr. Wise's statement that 'our sales for lOlfi ropre- scri»-ed only four per cent, of total sales at retail of the tobpcco industrv of the United States.' Salesman Wanted. *^^^m,?h?;^'^f^ SALESMAN WAXTEU-By New York lithographer turning out high-class work only. One with some experience preferred. Apply with full particulars to Box 2r.8. "The Tohacco World." ff y wiui For Sale. FOR SALE-MiUer DuBrul & Peters tobacco cutting machine; also 11,000 private cigar labels. Effenger M. Erb. Boyertown, Pa. FOR 8AL.E — Remedioa Havana ahorta. pure and clean. Quaranteed A-i .K 2^ money refunded. Fifty cents per pound. Also Vuelta ahoi^ of the flneat quality. Edwin Alexander A Co.. 17t WateV Street nS? York FOR SALE— Twentv-foiir Miller. DuBrul /Sr Peters suction tables, in perfect Box'^^lSL •'The Tobac'co'worid" ' '^ """ ^°" ''"" "'" ^* ^"^''*^^- ^^^^"' Big Earnings for Liggett & Myers and Reynolds Co. The annual report of the Liggett & Myers Tobacco Company for the year ended December 31, 1916, shows a balance available for current dividends of $5,512,189, equal to 25.64 per cent, on the $21,496,400 common stock, compared with 26.61 per cent, earned on the same stock in 1915. The profit and loss surplus now amounts to $1'^^ 978,127. The company declared an extra dividend of four per cent, on the common stock, payable April 2 to stock of record March 23. The statement for the year ended December 31, 1916, compares as follows: 1916. 1915. Net profit t$8,41 6,814 $S,638,M9 Deduction $33,248 . . . . . Balance $8,383,566 $8,633,449 Interest, charges, etc 1,794,511 1,833,173 Preferred dividends -. 1,076.866 1,076,866 Balance $5,512,189 $5,723,410 Common dividends 3,439,424 3.439,124 Surplus $2,072,765 $2,283,986 Previous surplus 10.905,362 8,621.376 P. and L. surplus $12,978,127 $10,905,362 tTncludes dividends from subsidiary companies. JDifTerence between purchase price and par of seven per cent, gold bonds purchased and cancelled during 1916. I The R. J. Reynolds Tobacco Company reports for the year ended December 31, 1916, net earnings of S8.043.678. an increase of $3,313,690 over 1915. After deducting preferred dividends, the balance, $7,868,678. is equal to 78.69 per cent, on the $10,000,000 common stock, compared with 45.54 per cent, earned on same stock in 1915. Toledo Chain Store Proprietors Split Profits Stark & Hawkins, operating a chain of cigar stores in Toledo, recently "cut a melon," in the terms of Wall Street, with their employes. When their fiscal year ended in February they divided between $3,000 and $5,000 with their employes, their share of the profits over the 1915 busi- ness. Fach man received from $150 to $500. m THE TOBACCO WOBLD THE TOBACCO WORLD H GUATEMALA'S TOBACCO TRADE Guatemala City's Cigarette Factories Can Produce Half a Million Daily — Country Grows Good Leaf But Can't Cure It UATEMALA imported during 1915 prepared to- bacco, cigars, and cigarettes of a total value of $10,398 and leaf tobacco of a total value of $2676. In the same period the Republic ex- ported to the United States, Colombia, Honduras, and British Honduras tobacco of a total value of $18,954, of which $13,051 represented prepared or manufactured to- bacco and $5900 leaf tobacco. Much of the tobacco exported through the ports of Guatemala during this year was brought into the country from Honduras and re-exported, for the tobacco region in cultivation in Guatemala is not very extensive and the total production per annum has been unofficially esti- mated at not more than 2500 to 3000 quintals or 100 pounds each. Of the 1915 importation of leaf tobacco $2205 worth came from the United States, and the remainder from Hol- land. Of the total importation of prepared tobacco (includ- ing cigars and cigarettes) the United States supplied $4265; Cuba. $3262; Germany, $950; Mexico, $760; Eng- land, $827; Jamaica, $163; the remainder coming in small shipments from Holland, France, Japan, and China. Cigarette papers of a total value of $29,666, or more than double the valuation of all kinds of tobacco, were imported in 1915. Of this total Spain supplied $26,311 worth; the United States, $1637; Germany, $1101; Eng- land, $318, and Denmark, $299. Local dealers state that the bulk of the tobacco con- sumed in Guatemala is produced in Honduras, being im- ported across the frontier and through the ports of this Republic and forming the chief source of supply for the cigar and cigarette factories of Guatemala City and Quezaltenago. Guatemala City has four factories for machine-made cigarettes with an aggregate capacity of 500,000 per day. The factory at Quezaltenango has a daily capacity of 20,- 000. In Guatemala City and elsewhere in the Republic all cigars are made by hand, Guatemala and Honduras to- bacco being mainly used, with a Sumatra wrapper, which is obtained from the United States. At Quirigua there is a considerable production of hand-made cigars and cigarettes, Indian women and children doing the work. Native cigars and cigarettes are cheap in Guatemala, ma- chine-made cigarettes selling wholesale as low as 25 cents United States gold for 300. Some of the Indian-made cigars sell as cheap as 500 for $1 United States gold. Others of better quality sell for one and two pesos (two and one-half and five cents United States gold) each. Only very small quantities of essences or flavoring ex- tracts are used in the local manufacture of cigars and cig- arettes, a crude preparation made from low-grade mo- lasses with orange and lemon peel flavor being chiefly employed. The import duty on tobacco and all its products is high, and this makes'the imported articles expensive. Most of the imported cigarettes sold in Guatemala come from the United States, though there are also importations from Cuba and Mexico. Cigarettes which sell in the United States for ten cents a pack are worth ten pesos, or twenty- five cents American currency, in Guatemala City. Higher- priced cigarettes in the United States are sold at propor- tionately higher prices here. Mexican cigarettes, how- ever, are sold as low as five pesos, or twelve and one-half cents United States gold, per pack. Before the European war Guatemala imported a considerable quantity of cigars from Germany and Holland. Now, nearly all imported cigars come from the United States, Cuba, and Mexico. They are sold at three to twenty-five pesos (seven and one-half to sixty-two and one-half cents) each, according to quality. Guatemalan tobacco has a fine bouquet, and it is stated by those who are informed in the matter that there are vast regions in Guatemala susceptible of profitable development in tobacco. At this time the tobacco-grow- ing area of Guatemala lies in the vicinity of Zacapa, at Barberina and vicinity, and also at Chiqumuhila on the west coast. "Guatemalans know how to raise an excel- lent quality of tobacco," said a tobacco manufacturer of Guatemala City, "but they do not know how to cure it. In fact, their methods are crude and antiquated in the extreme. I believe that a splendid opportunity exists for experienced tobacco growers to develop the fine lands of Guatemala." To Try Tractor in Connecticut Tobacco Fields Leon Freeman, who cultivates a 100-acre tobacco farm at Sufiield, Conn., has announced that he will try the ex- periment this year of plowing and harrowing with a large tractor which is expected to "work" about nine acres of land a day, doing the work of twelve horses. The tractor requires but one man to operate it, thus saving the ser- vices of ten or eleven men. The cost of operating the tractor has been estimated at $2 a day. It turns three furrows at one time and har- rows in the same operation. It travels about two and one- half miles on hour. The problem of labor on the tobacco plantations of Connecticut has become very serious. Last year hundreds of colored men were brought from the colleges in the South to work in the tobacco fields in this vicinity, and labor bureaus have had representatives in the South to engage more such help for this year. These men, through their organization, demand $3 a day. thus making the cost of planting and harvesting very high. El Iprmcipe Ciales THE^LD Standard IN PURE HAmNA ASS SINCE 1854 The Rigkt Ifan Can Be Found Through The Business Opportunities Page. TrtTit. 5 BEEKMAN STREET NEW YORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), $6.00 Search , (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 8.00 Note A — ^An allowance of $2 will be made to members of the Tobacco Merchants' Association on each registration. Note B — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. MEDIATOR:— 40,102. For cigars, cheroots and stogies. January 30. 1917. Herman R. Rosenberg (Zamia Cigar Co.), Cleveland, Ohio. JEAN BALENCOURT:— 40,103. For all tobacco products. March 1, 1917. Morris C. Burrows, New York City. WHITE FEZ:— 40,104. For cigars. February 16, 1917. M. K. Russell, Dorchester, Mass. MAX WILL:— 40,105. For cigars. February 22, 1917. Heywood, Strasser & Voight Litho. Co., New York City. HAPPY HEINE: — 40,108. For cigars and cigarettes. January 1, 1917. F. M. Howell & Co.. Elmira, N. Y. OLD TRUSTY:— 40,109. For cigars. January 25, 1917. Rohde ii Co., Cincinnati, Ohio. QUEEN OF COLUMBUS:— 40,110. For all tobacco products. Icbruary 21, 1917. American Litho. Co., Xew York City. B. K. A.: — 40,111. For cigars, cigarettes and tobacco. February 26, 1917. Cuban Cigar Co., Xew Orleans, La. CENTRILLA:— 40,115. For all tobacco products. March 3, 1917. American Lithographic Company. HOOSIER SWEET SMOKES:— 40,116. For stogies only. Feb- ruary 10, 1917. Messrs. Edwards & Kildow, Alexandria. Ind. EVOSMON:— 40,117. For cigarettes. February 27, 1917. Geo. P.saros & Co., New York City. CLIENTELE: — 40,118. For all tobacco products. February 26, 1917. American Lithographic Co., Xew York City. LA FLOR DE FOX:— 40,119. .For cigars. February 28, 1917. W. R. Fuchs Cigar Company, Chicago, 111. CHIEF LIGE:— 40,120. For cigars. February 28. 1917. W. B. Fuchs Cigar Company, Chicago, 111. CIPOCA:— 40,123. For all tobacco products. March 10, 1917. ( icn Porcicnto Co.. Xew York City. BURSAR:— 40,124. For all tobacco products. February 28, 1917. American Lithographic Co., New York City. TRANSFERS CINTRELLA:— 21,076. (The Tobacco World.') For cigars, cigar- ittcs and tobacco. Registered Xovember 3. 1910, by Moehle ] 'tjio- Co., Brooklyn. X. Y.. and was transferred February 28, _j.V^7. to American Lithographic Co., Xew York City. CENTRALIA:— 30,148. (United States Tobacco Journal.) For cvc:ars, cigarettes, cheroots and tobacco. Registered April 13. i/^'lS. by Heywood. Strasser & Voight Litho. Co., who trans- t'-rrcd March 1, 1917, to the American Lithographic Co., New ^ ork City. LUCENA:— 15,888. (Tobacco World.) For cigars, cigarettes. ctieroots. stogies, chewing and smoking tobacco. Registered vujfust 30, 1908, by Geo. Schlegel, and by various assignments y. IS acquired on April 14, 1916, by Cicn Porcicnto Co., New > '■•rk City. CENTROSA:— 34,134. (United States Tobacco Journal.) Regis- t 'cd .April 3. 1908, by American Lithograph Company. Xew • im ^'*^'' *"^ '^y various assignments was acquired January DtPA'^ ' ^-^ ^'^" Porcicnto Company, of New York City. rEr DENNIS. (United Registration Bureau.) For 'cigarettes, i-. mistered April 30. 1909. by American Exchange Cigar Co.. • '.vv York City, and was transferred to John J. Baglcv, Detroit, ' ch.. February 28. 1917. i-E'.'ION OF HONOR. (Tobacco Record.) For cigars. Regis- t' d April 23. 1897. by S. Levy & Co.. Xew York City, and ^y various transactions was acquired bv Lee Roy Mcvers Co.. TA-nr^""*^' ^'^•' ^t'^ruary 6. 1917. ?^ iQ^- ^'T'ol'^cco Record.) For cigars. Registered October f.. ' : ^y Guedalia & Co.. New York City, and by various transactions was acquired bv Guedalia & Co., New York Citv, '••'^ruary 21, 1917. CASTANOS. (Tobacco Record.) For cigars, cigarettes and to- bacco. Registered February 26. 1892, by Guedalia & Co., New :S. o .^' ^xT °^ various transactions was acquired by Gue-. aaha & Co., New York City, February 21, 1917. EL POSTILLION. (United Registration Bureau.) For cigars. Registered March 6, 1916. by Guedalia & Co., Inc.. New York J^ity, and by various transactions was acquired by Guedalia & Co., New York City, February 21, 1917 TUXEDO CLUB. (United States Tobacco Journal.) For cigars. Registered November 14, 1889, by Kauflfman Bros. & Bondy, S^^, o , ^^'y* *"^ ^y various transactions was acquired by Tr£v^^- ^^^^*" & Co., New York City, July 27. 1916 JOHN DREW. (United States Tobacco Journal ) For cigars and tobacco Registered October 31, 1892, by L. & E. Kaufman, S^Yr V°, ^'^y* ^"" "y various transactions was acquired by p/?M w/^^^a"^^^ ^ S^^V ^^^ Y^*"*^ C'^^' J"ly 27, 1916. BON VOYAGE. (.Tobacco Record.) For cigars, cigarettes and tobacco. Registered December 22, 1899, by George Schelegel. New York City, and was transferred to Porto Rican- American Tobacco Co., New York City, March 2, 1917. Twenty-five Years With One House Faithful and continuous service with one firm, which promoted him gradually from a minor position, which he accepted when twenty-three years old, until he now holds one of the principal executive posts in the concern, is the record of Leonard A. Tannenholz, 220 Elmhurst Avenue, Highland Park, who this month celebrates the twenty-fifth anniversary of his association with C. J. Holton, whole- sale cigar dealer, 80 John R. Street, Detroit, Mich. Mr. Tannenholz has worked in all departments of the store. He is now manager, in charge of the wholesale depart- ment. Tobacco Warehouse Sued for Failure to File Report Suit has been filed by the County Attorney against the •Wirley Tobacco Company, of Cynthiana, Ky., for failure to comply with the law requiring all tobacco companies to file a monthly report with the Commissioner of Agri- culture before the fifth of the succeeding month. The De- partment of Agriculture has announced its determination to enforce strict compliance with the law. Charles H. Sawyer Charles H. Sawyer, who kept a tobacco store on Post- office Row. Worcester, Mass., for more than forty years, died recently as the result of being struck by a trolley car. His store was a popular gathering place and many a hot argument was held there. Mr. Sawyer is said to have been a man of excellent qualification and was held in high esteem by his scores of friends who greatly regret his loss. GUMLESS BAND S SANITARY AND EFFICIENT FINEST IMPORTED Gi^ar Bands and Labels GARRETT H. SMITH United Sliitoa sad Canadian RaprMcntalivn Compania Lit<^frafica de la Habana, Habana, Cuba 106 EAST 19th STREET, NEW YORK CITY T«l«phoiM, C^nnnrey 4IM Cork Tips Cork BobUns BOUCHER CORK & FUCHINE COMPANY, lie. 122.222 WEST 18TH STREET NEW YORK 32 THE TOBACCO WORLD JOSE F. ROGHA OibU: «*DONAIXBS" Havana Leaf Tobacco Takaco* Finoa d« ViMlte Abajo PwtMo 7 VimH* Arrlbft tAN mOUEL IM HABANA, CUBA M. A. SUAREZ & CO. Leaf Tobacco PIfiHrM 39-41, Cable ''CUETARA" Havana, Cuba LOEB-NUf^EZ TOBACCO CO. IMTORTEM OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO S06 NO. THIRD STREET, PHILADELPHIA JL. STRAUS ft CO. HAVANA AND SUMATRA And PMten •! LEAF TOBACCO Hi, Ml, Ml «Mi 307 N. Tklrd St., PhlUd«lphla HIPPLE BROS. & CO. Impertart of Havana and Sumatra and Pacinn of Saad Uaf Tobaeeo -.' Pkiatt Ralafl Department in Pennsylvania 151 North 3d St, PhUadelphia H. IVosen-wald (SL Bro. 145 "WATER STREET NEW YORIl A; Cohn & Company lo^Ofi^t^ of HsflfifiM dfid SumaMHL, Vackers of Seed la^ TohMceo Mnd GfO'u>€fs of Georgia Samatfa 142 Water Street, . • . New York EtUbliihtd 1870 Factory No. 79 S. R. KOCHER Manufacturer of Fine Havana and Domestic Cigars and Packer of Leaf Tobacco Leatfing brand*— "Volittt," "Quaker," "Nabobs," "1-4-5," "Havana Cream," "Imperial Beauty," "Little Vara" Comapondtnce with whole««le and jobbing trade invited Faotoiy and OffioM: WRIGHTSVILLE, PA. JOHN F. HEILAND & GO Lancaster County Fancy B*s LANCASTER, PENNA. E. A. URAUSSMAN Importer of HAVANA TOBACCO 168 Water Street New York JULIUS MARQUSEE, Ul Water Street, New York Packer and Dealer in All Grades of Seed Leaf Tobacco TELEPHONB 3956 JOHN Established 1890 Correapond«nc« Solicited KEYSTONE VARIETY WORKS HANOVER, PENNA. Cigar Ribbons, Silk ImiUtion and Mnslinola Ribbon Printed or Stamped in Gold or SiUer Labels. Stock Cards. Givs Us s Trial. W« Want Your Opinion CARDENAS y CIA ^^""'^ ^'''^'^^ Nasdecr Almacen de Tabaco en Rama SPECIALTY— VUELTA ABAJO AND ARTEMISA 126 AMISTAD ST. HABANA, CURA HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA— Gonsulado 115 NEW YORK, No. 130 Water Street BREMEN. GERMANY Urgnt auortiMii of Plain wA FiMy Wm WrtU f«r Staple Card aid Prlee Llil to Biyartnetl W CigarRibbons WM. WICKE RIBBON COMPANY 9lmnuficturfs of Binding*, Galloons, TAffeUiS, SaUn Jtnd Oros Grain WOODHAVEN AVENUE, GLENDALE, NEW YORIC The Standards of America Lorillard's Snuff, : Est. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccoboys — Ji.appees — High Toasts Strong, Salt, SWeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELME CO., Ill fifth Ave, New York THE TOBACCO WORLD MANUFACTURER OF ALL KINDS OF 2lmi St aad Scctad Are NEW YORK r ■ i ■ p^"^— ■— Fi ■ J ■ I Cigar Box Labels AND TRIMMINGS- OHICAOO, 105 WB8T MONROE 8TRBKT. LOUIS O. CAVA, Mjr. J. K. LEAMAN fackar of and I>««f«r in Leaf Tobacco Offiee •nd Saleareem IIO-II2 W. Walnut St.. LANCASTER, PA. War«houa«: Bird- In- Hand, Lanoaatar Ca., Pa. John F. Nissly & Co. Paokars aad Daalan ia LEAF TOBACCO ^nd Importers of HA VAN A No. 143 Market Street, Lancatter, P&. LESLIE PANTIN Commiggion Merchant Leaf Tobacco & Cigars Consulado 142, Havana, Cuba I. ftAFFENBURGH CO. SONS QUALITY HAVANA Keptuno 6, Havana, Cuba - 65 Broad St., Boston, Maaa. ERNEST ELLINGER & CO. Packers and Importers OF HAVANA TOBACCO Havana W>rehou»a, Salad IS. New York Offica,lM-lS7 lM*ph LMto A. mi:ndclsohn. dorneman ch co. HAVApfA C09ACC0 IMPORTERS tUaAWA. AMMTAD tS IM WATBI ITMIT. NiW YORK ^anuel Alvarez & Co. Tmporlers anri Packon; ol Havana Lcai H^nd Packers of Puerto Ruan Tobacco E H«v„n„ ()fficf. Pu.Tio R,. o W'^ffhu,,,^. N..V >otU Of».c«r ^AN Mir.UFI. 136 C Avr" yfn WATFR STRFFF E. L. NISSLY & SONS OROWERS AND PACKERS OF Cf OICE CIGAR LEAF TOBACCO a I racking Houaaa: Laaaastar, Fiona. Main Offiaat Florm, Pa. Cniical Buiren alw«|a find it a plaaiure to lank aim our tut^Am ^— »P^ct chaarfuJIy atimitted upon raquesL THE YORK TOBACCO CO. aH tJ:^" " LEAF TOBACCO loa and Warehonae. 15 Eaat Clark Avaaaa, YOU. FA. MANUFACTUaUS OF CIOAI SCBAF TOSACXie For Genuln* Sawad CIGAlR BOXES. Go to Keystone Cigtr Box Co., SellenrUU, ft. Our Capacity for Maaufacturiag Gigw Baxao la Alwaro for Ona Mora Good CuotaoMr MONROE D. SELLERS. SELLERSVILLI. FA. MILTON H. RANCK Fackar aad Daalar la Dome^c Leaf Tobacco Ofiic*: Cor. Duke and ChMtaut StrMta LANCASTER,PENNA. Pacldng Hoimm: Straaburg and Luieaat«r Michaelsen & Prasse Commission Merchants Leaf Tobacco & Cigars 18 Olirapla 9«r««t, Havana. Caba Addroaai <3aMa 'flNlCtlir- F. S. MAXIMILIAN STERN Havana Tobacco Gavel No. 1, Havana, Cuba 165 Front Straat, Ntw Yaik MTABLISHKD 1877 NEW FACTORY IfM H. W. HEFFENER & SON Steam Cigar Box Manufacturers AND MAKERS OF Patented Wiie Bound Shipping Gmcs I HOWARD & BOUNDARY AVE. YORK. PA. ►♦-^ H THE TOBACCO WOBLD Heywood Strasser&Voict Litho.Co 26- STREET & 9- AVENUE. NEW YORK MAMJl AC TLPrUS UK Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West Waahington St., Chicago, 111. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU & CO.. 129 Fifth Avenue, New York City OUR HIGH-GRADE NON-EVAPORATING GI6AR FLAVORS ^ ^ Mako tobacco mellow and amooth In charactar and ioipart a moat palatable flavor FUYORS FOR SNOKHG ud CHEWING TOBACCO Write for Llat of Flavora for Special Branda BBTUN. ABOMATIZBB. BOX FLAVOBS. PASTE SWEETENEBS FRIES 8l BRO., 92 Reade Street, New York CIGAR BOX LABELS BANDS AND ADVERTISING NEW YORK Bttablisbed MM lifiifirrtr 37 South Second Street, Philadelphia RESULAR WEBiCX.Y SALBS EVERY THURSDAY. Oi6AB& 1QL SMOKERS' ARTICLES. SPECIAL SALES OF LEAFTOBAflflO. SIGNMENTS SOLICITED. ADVANCES MADE. SETTLBNBWTi MADE ON DAY OF SALE 1*7 ie4s WUk M. LOPEZ & CO. Formerlj of CAUXTO LOPEZ A CO. TUXrSRcm 90 Wall St,NewYork Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFEC3T PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE f INDORSED BY ALL SMOKERS, and are th« MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Owners and filanufacturers RACINE. WIS., - . - - U. S. A. THEMOEHLELITHOGRAPHKU Clarendon Road&East37\^ St. Brooklyn,HJ CIGAR LABELS c> BAND BRANCH OFFICE no West Randolph St. ChicagcIll. ^HIGHEST owiLmr CIGAR BANDS SHOW CARDS roLDim BOXES, ETC. W!?STEINER.SONS&CO 257-265 WEST ir ST.'smNiR BuaniK NEW YOfiK. LITHOGRAPHj^CSPECIALISTS CIGAR & TOBACCO INDUSTRY ^CLUS/|^^ MANtlMCr4NliRS SPECIAL ^ PROCESSj SKETCHES FURNISHED UPON REQUEST /^ BELIEVERS IN PUBLICITY ^x, fT^Hi^u. . . ixo borfua AdvertUlatf admitted. A *^ T '^ Lopez, Manuel . Pan York l-^f * 5%::::::::::::::::: v .""^a "" - Lonllard Co., P 36 33 Lovera, Jo»e $ •': 26, 30 Loiano, F., Son & Co. .'..'. - ^^'^ 36 CoTer II Acker, MerraJl & Condit Co., New Alvarex & Co.. Manuel. New York American Cigar Co. American Lithographic Co.. New York American Sumatra Tobacco Co. .. American Tobacco Cb.. The. New York . ' I Arguelles, Lopes & Bro. !.!!!."!i!^i S •••••••••••.••••••••#♦,. Manila Advertising Agency .... Marquetsee, Juliua 7; 1 Melachrino & CoITm 32 Mendelsohn, Bomeman &'o»*'Ni!w* vWrW W Behrens « Co., Havan'a. Cuba i::::'; i K??**" Segars, Inc. .Z.^'.. 33 Bobrow Brothers ....7..:... ii * Michaelson % I^rasse^ HiVana - Boucher Cork & Machine Co., Ina *^^**^' ^7, if» Fayoriu Cigar &.. Inc. 33 Brunhoff Mfa. Co "'^ ^- *nc. jj MoeUa LitlK»ra©hie C^ Th, p:j.:.'i:r — bSs" oS^rtunity •::::::::::::: - Moms i^SmSif pSiUp' ^"^"^'y" ..:. 36 Hachia & Co.. R. A Bavuk Broi., Philadelphia Behrens A Co., Havana. ( 3 3 ^"""j -•. f"u. "• *;•♦ iriiiiaaelpnia •* Commercial Cigar Co. * ^mpania Litografica de la Habana (^vsMua'a Sons, AJlea B. Pantin, Leslie, Havana. Cuba Park i TilforJiT:..;?..' 33 partagas, Havana, Cuba '.'.■::::::::;: - Deisel-WeiBner Co.. The. Lima. O. .. , p!?^.^*^°.J'=« Ljjhographic Co. ^ Demuth & Co.. William .".'. | ?**!,*"*>" ^'o*' Tobacco Co. TT Dunn & Co., T. J.. New York . I ^^"da* & Alvarez » Duys & Co H. 3 Perfect Hum difying Co. W uuys « CO.. a. _ Philippine TobacVo Co - Pot Lanmaags ...WW ~ Eisenlohr. Otto, & Bros., Incorporated , ElliniW & Co.. Ernest ,V. . J Portuondo Qgar Mfg. ci'.rjuanF' y §»"€'«. MflttMi H.. Lancaster. Pa. * * Regensbvw A Son. E.. New Vorle * A- 33 Fries & Brother, New York ,. «<><:»»*. Jw 1f. ."..„. .V. **"* Cover II "44" Cigar Co "• 3* Rodriiies. sSVador 32 FreemVufsidSiy i;*:::::::::::::::::::::::::'-: ^ RodriSSf: aISSim'&coV:;.";^^^^^^^^^^^ cover n 5 Kocirigttez, Arguelles & ( — Roig & Lausdorf, Antoni Rosenwald ft Bros.. £,» N New York 3 32 Gato Cigar Co., E. H , a Oafla Sumatra Co * a • * '...erra, V.. Diaz & Co., Tamp;^ Fia:':::::;:::::::::::;:::::::::::::::;::;:::;; - sanchez y Haya. Tampa, pia San Martin & Leon ^ Schlcgel. Geo., New York ........WWW'.'.:'.'.'.'. * H f«"."«i M''"^ ft- .^"e"^*"** Pa- ;.';.".'.'.;.::: • S ,, ., ShejD Mfa. Co.. H. H.. Phil«H«lnhu « Hamilton Coi Heckin Can „ Heffener & Son eiland & Co.. ^^„.. .., ^,.^„jer, ra. *, . «-*..»....« elme Co., George W.. New York . S Straus & Co.. K., New York 33 ll.nry g Cigar CS. « " ... — H Sellers Monroe D., Seiiersviiie,'"pi."*::::::;:::::;:;::::.::: • g Shejp Mfg. Co., H. H., Philadelohia * Iteration. Tiie _ shierds.yertheim Co.. 'cfSfiianJf 6 wwiw:::::::::: - „Cb. hmuh, Garrett H •• •• — Son, H. W.. York, Pa ,'...'.'.*.**.'**.' « Sterner, Sons & Co., Wm.. New York .'.'.'..:: ' ' H ■o., John P., Lancaster, Pa. '.' m Stern, Maximilian '.'.'.'.'.'.'.'. « 32 ili suarea. M, A.. Havana -"•■-"^i^ii:::::::::::::::::::;:; S 'cities A Bluraenthal. Ud., ntiladelnhia . enburrii ft W I., Boston, Mass, .. « ^™.„, |. A.A.W York :.:::::::;::::::::::;;::::::;;;:;;::::;:::: g l.u. Charlas, New Vork , '' s'(.r, E.. xmv York "" { ■ J. K.. Lnncaster. Pa .'.*.'.'.■.■,■.*.*.■.';;.■.'.';;..■.■.. 33 l^. Cigar Manufacturing Co .. r*«;' tv ■ & Myer« Tobacco Cn. ....... ^^^^ *X ^uncx Tobacco Co ..,.'.'.'.".' " 4 ".al Tu'iriico Machine i •>. . w VVicke Ribbon Co.. Ww,. New York M eymann-Bruton Co. ...„............,.,'. York Tobacco Co.. The. York. Pa. .................... ••*■••••• •••««««.. *•*•«*•••* 32 ..Cover IV 31 J THE TOBAGCX) WOMJ) Heywood Strasser&Voict Litho.Co 26 • STREET & 9 - AVENUE. NEW YORK MAMI M TTKM US 01 Cigar Box Labels Bands AND Trimmings WESTERN OPPICE 179 WmI WasUagton St., Chicago, lU. CANADIAN REPRESENTATIVES B. B. B. Co., JMm6 NEW YWK. THOGRAPH TH MAmJfACTUMff^ SPECIAL I PROI TOBACCO INDUSTRY H URNISH UPON REQU fT BELIEVERS IN PUBLICITY yoH WW It m THE TOB^ScO WORLD • N^u'^'^ ^K* " *""""» '«« ^^em nvnKu. . . No botfns Adverttaintf admitted. 1 Acker, MerraJl & Condit Co.. New York A.varez & Co.. Manuel, New York Miicncan Cigar Co. /\ riierican Lithographic Co., New York ...,...".' >■■«••••••«•« ••••••« .\;i]crican Sumatra Tobacco Co. . American Tobacco Co., The, New' York." Argtielies. Lopes & Brt> , 33 ^, 30 36 ...••. 7 6 3 Lope*. Manuel Lopez & Co.. M Loriiiard Co: P.* :::::::::;•: Lovera, Jose ... . Lo«no, #.. Son & coV v;;;;;;;;;.v.v.v;. '•••••••■»#, •••■■••••»• ■•■••••••a. Pact .. 3 •••■■•• ■ Coyer II Hadiia & Co., R. A Hayuk Bros., Phils^Iohia * '■"' •"" '' Jiehrens & do.. hSS^. Cuba * ! .' ! I ! * | Jkbrow Brothers .....? * ii — ' „i Boucher Cork & Machine Co., l^^':::"::: ^^^ ^ Hrunhoff Mfg. Co T!. .. * ** Business Opportunity" ! • - c ?"tr&' ^„.°fcd^"frWa;Fia:-:;:: « « ayey-Caguas Tobacco Co, "*" * ~" Manila Advertising Agency ... Marquessee. Julius MeUchrino &^ciIrM V" Mendelsohn, Bornemaa &'CoV."*New' YoVk"" Memaa Se»rs. Inc. "' Michaelson f Praase. H^Vana ■;::: Mt FaTorita Cigar Co., Inc . " — •• — "•• Moehle Lithographic Co.. The. Br^klyn"" Morris & Company, Philip . • "'^'^'''yn ... N Xeuberger Heinrich. Havana Nicholas & Co.. G. S.. New York ....', t*ns\y & Sons. E. L., Florin Pa l^issly & Co.. John F. L?Jcastei^* Pa ' •••• 32 .....•.■•••«,,,, — — ■•••••• 33 '...*.".'.".' 36 32 33 Deisel-Wemraer Co.. The, Lima, O IJcniuth & Co., William i)unn & Co.. T J.. New York .;:;;::;:::::; Duys & Co., H. *•*■■••••*■ »*•■•••■ ■••■•■•••a ......... J 1 hi-, iilnhr Otto, & Bros., Incorporated JiUjnger & Co., Ernest ........... ......... Rk. ••..*••••,., F .fnS*/> Brother, New York .... .t4 Cigar Co. ................... Ireefflan, Sidney J. i ■ ■• • #J 36 *«*••■■•*■■■ Park" I l!^a«r.^"*' Cuba Partagas, Havana. Cuba !.'!!!!!.".' Pasbach- Voice Lithographic Co. Patterson Bros. ToblcJ Co. T? . .V. . ' ' ' Peiulas & Alvarez " Perfect Humidifying Co ./.. Philippine Tobacco Co. ...:.:: •"•" Por Lairanaga l. .'.'.'.[['..'. Portuondo Cigar Mfg. Co., Juan F. ......" Racine Paper Goods Co.. Racine, Wis. Kanck, Milton H.. Lancaster, pi ... , Regensburg & Son, £., New York Rocha. Jose F. Rodriguez, Salvador .'.".*.* Rodriguez, Arguelles & Co. ... Roig & Langsdorf, Anionio ..' " HommifM & Bros,, £,, New York .'.','. ••••*•» .. 33 '. 4 '.'. 10 . 10 .....••. 36 ........ 33 .Cover II ........ 32 .Cover II ........ 3 ..,'.'.'.'.'. 32 Oaro Cigar Cm, E. H. '<;![;a Suniatra Co ' ' i.i. v., Jiia^ ^ ( „., Tainjia,* iHa!"! H s 11 Tain |-i:i. I 1 ;i; ji I V u. , , , , , , . . . '4 Strasser & Voight Litho. Co! oi New YoA'" """'"''"'*''' ' Wie Bros. & Co.. Philldelphia .^7 .f.."**.^^ ""*"""*— —— m 32 10 m ^-a;, Man.:, ^ L,.,,, =.............. Schlegcl, Ueo.. New York ...... ....[],],[ bellers, Monroe D., Selleriville, Pa. ...... ^Pf«P,Mfg. Co., H, H.. Philadelphia ...... Siiields-Wertheim Co.. Cleveland O. ..... Simh. tJarrctt 11. .,, .. .. S'einer Sons 8c Co., Wm., New Yo^' Hill Stern, MaxiraUian ... ............. Siram & Co.. ky^New \ork ................ Suarez, M, A,j Havana ..................... fftytoiv Wm, T. ..,,..,,„... 4 3J 33 M 36 33 32 32 r».'Tl»»»*«.i hIm ft BIsMMMal. Ltd., a^dWWla . iburffh ft ^„5, I., Boston, Man. ... !'■ I i^ar Box Co. ................... !;e Variety Works, HanovM^*'pa/'i 2^. J^, W nghtsviile. Pa. ......... Vnum y til ted '**• S- A.. New ij. I. B. Vork ■**•««*■ ■•4 ' ftwrnwrnt^tm ******* ■♦«••***#«* mmmmmm^mm ^2 '] M ^ COi, licliniond, Vi, ..,..,Ji^, e^ *»"•**»■ 3 » * wwm^^^m m ■ •»■ \ UM¥m$-mm.l XwLt^fa Mnchifie «¥»«•*«■ #4 ««^iA*f ^,> s . Chart**. New York .... ■ '- t K.; X. ^ ^' ,• ■■•■•. i . « u :r ^f .• J Co. ... ■^^■^•..■- v. ■•^4-A«> s^.(4^. w Co.^Wm., New York »,..*»,, JQ Co. .........,.,.,..,,..,,,,, ,.,Cov«r IV ,,.,.....,... ...Cover IV r .* ^ K('# *■ # I '•.••.....ii.,, f ............... !0 York lijIiBcoii Co., Tlie, Vofk, Pa, .....,.,.,, m -^ INlhN ri()N/\LSl-( ()N1) i:xp( WE GUARANTEE Copenhagen Snuff To Be ABSOLUTELY PURE WE guarantee Copenhagen Snuff is made from the who o lennetsee and Kentucky Tobacco. We guarantee the sweetening and seasoning and flavors and scent, m tact •rerything that is added to the tobacco or put on the tobacco, is pure and ■lay be used freely in food under the United States Pure Food Laws. OUR OFFER THAT every user of Copenhagen Snuff can feel entirely safe and know tfiat he is using a pure tobacco, we offer to any man (including our own employees) Five Thousand Dollars who will show our guarantee to be incorrect, or to any man who findi in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that may not be used freely in food products under the United States Pur« Food Laws. Weyman-Bruton Company 1117 Broadway New Yerk ^ PRESIDENT Mr. Dealer-This Sign oriYburWindoui — 9 I I 'i L and a Big Stock of John Ruskin Cigars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins — the"best and biggest value in the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS CIGAR MFG. CO.. NEWARK, N. J. Tlie largeM independent and tnott progretaive cif^r factoiy in the world. 77i \ J TMEY COULD BE SMALLER BUT NOT BETTER A New Window Trimming Book ^ The most useful window trimming book that has yet been offered to the public. ^ This book con- tains a total of 1 50 background draw- ings and a num- ber of small detail sketches. Q The first half of the \ book has the displays arranged in the order in which they should be installed. flThe backgrounds are arrangefd in such a way tnat anyone can follow them out. fl The editor has had more than twenty-five years* exnerienoe in every phase of window trimming and it has taken ten years* continuous work to prej>are the drawings. Every mer- chant should possess a copy of "SHOW-WINDOW BACK- GROUNDS". Prepiud, $1.50. 23e aUfrBtnut WuttX f t|ilai>rl)iiffa W '**********«a« ^he Uopic of Today To some it's The War, To some it's The Approaching Base Ball Sea^^on To some it's The Easter Fashions To the man who knows it's that Good Clear Havana Cigar ALL THE TIME IPS HIS Uopic THERE'S LOTS OE TOPIC FOR D/SCC^SS/0.\ THERE'S ONL V ONE TOPIC TO SMOh'l' BOBROW BROS., PhUadelphia /' ,v ESTABLISHED 1881 m APRIL 1st 1917 Leading Features Probability of War Leads Tobacco Trade to Anticipate Additional Taxes Sumatra Syndicate Announces that First Leaf will Reach Country by June The Cigarette and its Merits The Effect of Smoking on the Human System Cincinnati Invites T. M. A. to Hold Con- vention in Queen City Interesting Advertising The Paper Situation Knickerbocker's 4Broadway Jottings Trade Letters of Vital Interest From All Sections Latest Reports From the Cuban Market Latest News of the American Leaf Tobacco Market Registration of New Brands of Cigars Cigarettes, Tobacco, Etc. PUBLICATION OFFICES: 236 Chestnut Street, Philadelphi Vol. XXXVII No. 7 a I tThe Cigar that Wins » ALL ADM r RE THE QUAL8TY ?)' V' The new mild Tampa Ci^ar S.FERNANDEZ & CO. MAKERS. TAh PA FLA F. C LOZANO i m U>ZAMO TRADE MARK III . D. s. rat. ifnct F. LOZANO, SON »• CO. U S. BONDED CIGAR MAIfUFACTURERS takers of the Famous "F, Loiano'' Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York AddraM, 437 Fifth Av«n«« THE TOBACCO WORLD • n o Worlds 0Idc8t H^^tgrade Turkish Plain End or CorkTipped. •The Little Brown Box" PHIUP MORRIS & CO.. LTD. 72 Fifth Avenue New York La Flor de Portuondo 1 EL GRANDE" The CIGAR MFG. CO. PHILADELPHIA MANILA CIGARS •/f 5 Mild and as Cool as a breeze from the sea— Manila Cigars burn perfectly —They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every Sox ESTABLISHED 1867 Y. Pendas & Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "QUALITY" Office and Salcsfooin, - 801-603 THIRD AVE. NEW YORK CITY For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. r THE TOBACCO WOELD ^^ tThe Cigar that Wins » ALL ADM I RE THE QUALITY m new'nild ^yr^^^^i^^z & cO. MAKERS. TAMPA FLA o F. C LOZANO TRADE MARK iH- 0. s. rat. eifiM I WL LOZANO F. LOZANO, SON »• CO. U S. BONDED CIGAR MAHUFACTURERS Makers of the Famous "F. Loiano" Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York AddrM. 437 Fifth Avmm ^ ^ ^^HARLEStitt©R -^^^j^-' MADE BY SALVADOR RODRIGUEZ TAMPA, FLORIDA _ « , A V.lu»ble Business Asset to Every Up-to-Date Ci|«.r Dealer H ^YorK. 1600 Broadway Warehouse. Havana. Cuba Worlds Oldest Hij^tgrede Turkish OTFIS Plain End or Cork-Tipped "The Little Brown Box" PHIUP MORRIS & CO.. LTD. 72 Fifth Avenue New York llllllllllll|til!'JlliHlllllllllllllllll!llllill!lll!llllllllll!i!|l^^^ La Flor de Portuondo ^^^^•*»» ^V3i "EL GRANDE" The M CIGAR MFG. CO. PHILADELPHIA MANILA CIGARS yis Mild and as Cool as a breeze from the sea — Manila Cigars burn perfectly — They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every Sox ESTABLISHED 1867 Y. Pendas 8k Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "QUALITY" Office and Salesroom, - 80t-«03 THIRD AVE. NEW YORK CITY For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. INTENTIONAL SECOND EXPOSURE THE TOBACCO WORLD The Cigar that Wins ^.j^^^=^^ '^ . ALL ADM I RE THE QUALITY nm"p7c7i3r S.FERNANDE2 & CO. MAKERS. TAMPA FLA M V WL LOZANO F. C. LOZANO TRADE MARK itf. c. s. rat. effici F. LOZANO, SON «• CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Loiano" Bnuid Clear Havana Cigars OFFICE AND FACTORY; TAMPA. FLORIDA New York Addr««. 437 Fifth A-r.ni XiffoRnMAATSifl Philip 'Ttte Worlds Oldest Hi^igrade Turkish WFIS Cigarettes Plain End or Cork-Tipped •The Little Brown Box" PHIUP MORRIS & CO., LTD. 72 Fifth Avenue New York ■■I HMii I" I "■'fi^ii [iiiiiiV'iTiir"i'riiiiiiii|iiiiT* I 1 ,1 li'i," '' '■'■■- •■ ■ •■■■• '■■■- — i....'l .... '■ ■ '■ i. ■'■iCiiliU La Flor de Portuondo "EL GRANDE" CIGAR MFG. CO PHILADELPHIA MANILA CIGARS Jis Mild and as Cool as a breeze from the sea— Manila Cigars burn perfectly— They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Ever^ ^ox ESTABLISHED 1S67 Y. Pendas & Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: ••QUALITY" Office and Salesroom, " 80t-«03 THIRD AVE. NEW YORK QTY For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. INTENTIONAL SECOND EXPOSURE I I ^ *-* m •f« THE TOBACCO WORLD THE TOBACCO WORLD EISENLOHR^ \ CIGARS reduce selling cost--' because an ever constant demand, created by Cinco ^ Quality; insures a U quick turnover o^ -^ stock. ( LONDRES CONCHAS PANETELAS OTTO EISENLOHR d. BROS., IN cote POf*ATt-D PHILADELPHIA. .Ijf. Behrens & Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands "Sol" and "Devesa de Murias" Independent factories Our Motto: Quality, always a little better than Havana's Best HUBIAS Quality Paramount CELEBRATED H. UPNANN CIGARS Strictly Independent Manufacturers CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street - New York Board of Trade Bldg., Montreal. Canada We are proud of STAG. And your customers w> like STAG. Because STAG is the ripens product of •• 1 56 years' experien( in making good tobacco! You lay a smooth, firm roc to loyal patronage when yo recommend STAG. STAG backs you up I EVER- LAST! NG-LY GOOD MADE AT OUR NEWARK, N. J. FACTORIES •^ROCKY FORDK- QUALITY— HAND MADE-SUMATRA WRAPPED— NICKEL CIGAR We also manufacture, at our several factories located at PIl TS- BURGH, PA., a very attractive and extensive line of Cigar? and Stogies to retail at 5 for lOc — 4 for lOc— 3 for lOc and 2 for 5c., giving the Jobber and Retailer an exceptional margin of profit. Write For Full Information UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH Jl Cigar With Hardly a Rival MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUGUST KUTTNAUER, General Representative, 235 FIFTH AVE., NEW YORK Free! Free! SAMPLES Ask and You Will Receive ....FIFTH AVENUE.... A Union Made Cigarette of Quality lOc FOR PACKAGE of 10 Mouthpiece, Cork or Plain Tip I. B. Krinsky, Mfr. b/J,;: Ty. LIVE DISTRIBUTORS WANTED E. H. GaXO CIGAR COMPANY FOR FORTY YEARS THE STANDARD By Wlivh Clear H«v«pa Cigars Are Judged KUH Wrhe for Open Territonr F.alorr: Key Wet. Ra. New York Office; 203 W. Broadway T. J. DUNN iF' >7-V FRIENDS, Mother Nature is a woman, so mere man might as well let her have the last word. Velvet is Nature's last word in tobacco. /t ^ Let's put that in our pipes ^ ^ At5^ Jt^^ an* smoke it. ^fJV^ ^ Nature Has Done Her Best in VELVET— Only J^ature Could HaVe Done So Well V vour taste is anythiiiij like that of most j)ipe smokers we know, you won't uuif// a better tobacco than X'elvet. 1 To get a better — someone must invent a better variety of pipe tobacco tlian Kentucky Hurley. That hasn't been done. Someone nuist beat Nature at Nature's own method— mellowing this tobacco bv two years" patient ageiii.u; iu wooden hogsheads. That's not likely to happen. Put Xelvet to any test von thiuk will prove its Bo.-^tnn. Mu.s.s., .showing Universal Tobacco Stripping and Booking Machine in operation 'ter, Aoarj ' hmmciurers ulnlvvrsal u^baccqj\^clune 'T^HE Universal Tobacco Stripping and Booking -■' Machine is today doing perfect work and giving . positive satisfaction in over 750 cigar factories. From the big manufacturer owning and operating >ver 250 machines right down to the many small factories using only one machine, the Tniversal is a 'proven out" J.abor and Stock-Saver and Money- ^laker. It reduces costs, increases production, guarantees ! more perfect product, lessens number of employees, saves iaetory space, insures satisfaction and content- ment among Stripping Department employees. It is dependability itself and available for service every working day of the year. The saving made in stripping costs is usually sufficient to pay for the machine within a vcty short time. Let the Universal prove itself to you and for vou. Try it in your own factory, under your own super- vision and with vour own tobacco. Wrxle for Demonstration Outfit or Catalogue and 'Prices UNIVERSAL TOBACCO MACHINE COMPANY 79 FIFTH AVENUE, NEW YORK Factory: 98-104 Murray) Street, Newark. N. J. '_\J »• «.MI 6 THE TOBACCO WORLD THE TOBACCO WORLD roma makes a Cigarette THE work our advertising does in the interests of the OMAR cigarette consists essentially of making your customers ask you for OMAR. We must give them the reason for OMAR—m such a way that they will remember it and desire OMAR. That reason is AROMA. So attractive to the smoker is its connection with OMAR, that dealers in all advertised territory are re- porting its effectiveness in creating demand. We might tell them merely that OMAR is a Turk- ish Blend — that it is the perfect Turkish Blend — but AROMA is far more effective. We might tell of the excellent material and careful manufacture ; but we prefer to tell them the result of those things, rather than the cause of it. For the result is the important thing — to the smoker — in bringing men to you with "OMAR" at the tip of their tongues. After they ask you for OMAR, the cigarette takes care of itself, of you and of us. So successful has the plan and the cigarette been that many dealers are being asked for AROMAS. AROMA, the quality so many manufacturers claim for their product, has become the property of OMAR. It will continue as such — if work and the cigarette can accomplish it. And they can. ERWIN & WASEY COMPANY Advertising Agents CHICAGO, ILL. American Sumatra Tobacco Co. LARGEST PRODUCERS OF SHADE TOBACCO IN THE WORLD Our 1916 Crop of SHADE WRAPPERS grown upon our Connecticut, Florida and Georgia Planta- tions, mark a new era in the history of the industry. e^ AMERICAN SUMATRA TOBACCO CO. 142 WATER STREET, NEW YORK ►*''r mJ, .' 10 THE TOBACCO WOBLD PUBLIC SALE To Liquidate the Cigar Manufacturing Business of BURDSALL &, ADAMS (EstablishtMl 1874) 106 State St., MEDIA, PA. TO BE SOLD Tuesday, April 10, 1917, at 12 M. In our Second Floor Salesroom 1519-21 Chestnut St., Philadelphia, Pa. The sale includes the complete business as a going concern, name, goodwill, brands, leaf tobacco, finished stock, humidors, presses, stock and fixtures of store, book accounts, etc. BRANDS MANUFACTURED (Certificate* of Regiutiation have been isHuetl t« Hurdsali & Adams) Delicia Phonograph Media Cldb BLANDURA Creme de It Creme Agrado Nalta By order of Philadelphia Trust Co., Liquidating Agent 415 Chestnut St., Philadelphia, Pa. J^ull particulars oh application to the Liquidating Agent or SAMUEL T. FREEMAN & COMPANY, Auctioneers 1519-21 Chestnut Street Philadelphia, Pa. pRAT certainly did one thing, v'\i\ raise the tobac- co-value-giving limit sky- high. JOc quality— 10c quantity —retails in the Patterson duo-paper package at 5c Would cost double* in tins. Most jobbers are supplied. Origliul Patttnona of Rtchmontf, Va. 1 Because we have produced a genuine clear Havana cigar that pleases many smok- ers of high-class goods you will find one or more of the San Martin & Leon brands constantly in stock in many of the better class of cigar stores, cafes and clubs through- out the country. "Flor de San Martin & Leon", "Hoyo de Cuba" and **E1 Briche" are brands made by us under Government supervision in a bonded factory. Into these cigars are put the finer qualities of Cuban leaf grown on our own plantations on the Island of Cuba. You can profitably better your trade by stocking one or more of these brands. San Martin & Leon Tampa, Florida Member Tobacco Merchants' Association H. 5. LOEWENTHAL S. I.OEWENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Paclcers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK "LA MEGA" "i^^i" HAVANA CIGARS OF THE HIGHEST QUALITY AND BEST WORKMANSHIP V. Guerros Diaz & Co., Tampa, Fia, M. MELACHRINO & CO^ Inc. EGYPTIAN CIGARETTES You Cannot be Mistaken if You Stock the Easiest Sold Cigarettes M. Melachrino & Co., Inc., are purveyors and supply all the Courts, Embassies, 120 Clubs and 360 RegimenUl Messes throughout Europe GRAND DEPOTS OF ( I ondon. 8 Regenl St.. S. W. C.Icutl.. 10 Government Place CAIRO. Head Office and Factory M Melachrino & Co.. Inc. 1 Capetown, South Afnca Alexandria. Rue Cheriff Pacha Hamburg. 1 8-20 Grouse B«cker«tra«se AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE LIST UPON APPLICATION 214-216 WEST 47th STREET, NEW YORK Vol. XXXVII. PHILADELPHIA AND NEW YORK, APRIL 1, 1917. No. 7. TOBACCO TRADE MAY BE ASKED TO HELP GOVERNMENT RAISE WAR TAX Mobilization of Troops and Other Expenditures Means Additional Money — Ways and Means Committee to Meet in Advance — Many Methods Under Consideration Washington, D.C. RlOlv to the meeting of the special session of the Sixty-lifth Congress the Ways and Means Com- mittee of the Democratic members of the House have been holding forth to consider means of rais- ini,^ additional funds for the Government to meet the heavy expenses to which it has been subjected recently and to prepare for the still greater expenditures which may come a.-; a result of a declaration of war. ( )ne of the ])r()i)ositions is to make a bond issue, the funds from the sale of which are to be used to purchase j"rench bonds. However, there is a rumor that this does not meet with the approval of the Democratic leaders, who will probably direct the destinies of the House. There is no doubt that additional revenue will have to be raised. There is a i)recedent to be found in the emer- gency measures instituted at the beginning of the Spanish- American war. But conditions at present are abnormal and it is doubtful if the same proportion of increase will prove sufficient for the present situation. No doubt tobacco and liquor will come in for their full share. At the time of the Spanish-American war the tax on large cigars was increased from $3 to $3.(10 a thousand, on cigarettes from $1 to $1.5U a thousand, on manufactured snuff and tol)acco it was raised from 6 cents a pound to 12 cents a pound. There are many plans suggested and one that is likely to receive careful consideration is that of taxing excess j)rofits and an additional corporation tax. h^xperts have l»('en working on the various j)lans under consideration and a«^ soon as the House is organized the cpiestion of raising additional revenue will l)e taken up. Moreland. To Reorganize Lovell-Buffington Tobacco Company Stockholders of the Lovell-lUifhngton Ttibacco Com- 1 iiy met recently at the i)lant. 235 Scott Street, Coving- ton. Ky., and arranged ])lans for reorganization. Another »!'<'('ting will be hehl during the coming week, when otticers • tlie reorganization will be elected. Articles of incorporation were filed in the County ( lerk's office by the reorganized company, which embodies r' v(>solution for increase of its capital stock from S'MS.oOH t S.-Jfi.j.OOO. The incorjun-ators are P.. \'. T.est, H. T. James, I'lwlins I', r.est, John ]. Cnkenholt and Thomas II. Grav. Cigar Manufacturers Raise Wages Announcement has been made by Ibach & Rader, one • the leading cigar manufacturing firms in the Lebano.i '^ llcy. of an increase in wages of fifty cents per thousand o; all hand-made cigars. Hereafter cigarmakers will re- ceive $r instead of $r>.50 a thousand. The firm has large f;'« tories in Lebanon and Xewmanstown. TENTATIVE RULES DRAIN UP FOR SMOKING IN FACTORY BUILDINGS Advisory Committee of Industrial Board Adopts Broader Regulations— Action Taken Following Application by Tobacco Merchants' Association HE special Advisory Committee appointed by the Industrial Uoard upon the application of the To- bacco Merchants' Association for the promulgation of rules permitting smoking in factory buildings without endangering life and property has held its second meeting and alter a whole day's session has adopted the following rules: Rule 1. Smoking may be permitted in cigar and cigar- ette factories for sampling, testing or experimental pur- l>oses, provided the factory premises are fireproof or in which are installed automatic sprinklers; if such premises are not Jireproof or automatic sprinklers are not installed therein, smoking, for the purposes as specified above, shall only be permitted in the offices, sample rooms or separate rooms set aside for that purpose; such offices, sample rooms or separate rooms shall have installed automatic sprinklers or at least two approved five extinguishers of not less than two and a half gallons capacity each, placed at easily accessi- ble points remote from each other. Manufacturing shall not be carried on in the ofiices, sample rooms or separate rooms set apart for the purpose of smoking. Rule 2. Smoking shall not be permitted in any factorl in Xew York State, except upon application by an employer and after the issuance of a permit by the Industrial Com* mission. Rule 3. Permits, except as otherwise prescribed iL these rules, shall be issued by the Industrial Commissiof only where conditions are substantially as follows: (1) In fireproof buildings where the contents o\. the building are noninflannnable or incombustible. (2) In any mill construction building where the contents of the building are incombustible. (3) In frame factory buildings in separate rooms set apart for the purpose and constructed of fire-resist- ing materials; except that in no case shall smoking be permitted in any tenant factory which is not located in a fireproof sprinklered building. Rule I. Smoking may be permitted in offices situated in nonlireproof factory buildings, where such offices are sepa- rated from factory building b\ partitions and where at least two ajjproved lire extinguishers, with a capacity of two gallons or more, are provided and installed remote from each other in a i)lase easily accessible. Rule '». Smoking shall not be permitted in any build- in^'* nv the premises connected therewith where explosives, as explained bv subdivision 1 of section 230 of article 15a of the labor law. are manufactured or used in sufficient quantitv to constitute a menace, or where explosives are stored in large quantities. These rules will be submitted to the Industrial Board for their apj)mval. which can only be done after a public hearing. William Tegge and Louis Paselk. of Detroit, members (.f the firm of \\i11iani Tegge & Company, have recently opened a branch cigar factory in Marysville, Ohio. 12 THE TOBACCO WOELD THE TOBACCO WORLD THE TOBACCO WORLD 13 BSTABLJ8HBD 1S81 PUBLISHED ON THE 1ST AND ISTH OF EACH MONTH BY THE TOBACCO WORLD CORPORATION J. ULWTON KBNDRICK, TrcMur^r PUBLICATION OFFICB8 236 CHESTNUT STREET PHILADELPHIA Bell Telephone— Lombard 1768 Keystone Telephone— Main 1824 r. LAWTON KENDRICK Manfe»lng Editor ttOBART BISHOP HANKINS Advertl»Ing Manaf you to oppose it and do everything within your power to lefcnt such measure, because it would be an injustice to our soldiers and sailors, it would necessarily impair their t'ftit iincy and add much to their discomfort, and would like- wmV, mean an unfair discrimination against the tobacco indii<:.try, "Respectfully yours, *'' 'tbacco Merchants' Association of the United States. "By Charles Dushkind, : "Secretary." SUMATRA SYNDICATE EXPECTS TWO SHIPS TO SAILJOON WITH LEAF Manufacturers May Expect Relief in June— About Two Thousand Bales in First Shipment— May be Critical Times Ahead for Small Manufacturers Using Sumatra EPORTS from many sources indicate that by Sep- tember many of the smaller manufacturers who use Sumatra leaf for wrappers will have exhausted their stock and unless relief comes in the meantime they will be forced to close their factories or use a substitute wrapper. However, indications are that this situation will not occur, as it has already been made public that the syndicate which purchased leaf on the Island of Sumatra itself expects two ships to sail with part of the leaf purchased early in April. These cargoes should certainly be available in the United States by June, if not sooner. The syndicate which purchased the leaf has recently received its charter from Albany and is officially known as the Sumatra Tobacco Importation Company, with a capital stock of $100,000. The incorporators are John H. Duys, Abraham Bijur and Joseph Cullman, Jr. Mr. Duys has been elected president of the new corporation; Mr. Bijur, vice- president and secretary, and Joseph Cullman, Jr., treasurer. The value of the tobacco to be imported by this cor- poration will be upwards of a million dollars. It will prob- ably be the main source of supplies for cigar manufacturers in this countrj^ for the current year, unless of course the war should cease, which is highly improbable. There may be a shipment get through from Holland occasionally, but this is not to be depended upon. According to rumors in the leaf market the new cor- poration has acquired additional bales of Sumatra beyond the fifty-three hundred secured in the original purchase. This probably means that for several months there will be frequent arrivals of Sumatra direct from the island itself. Union Cigarmakers Plan Picketing in Minneapolis Minneapolis union cigarmakers are considering a plan to picket all saloons and cafes in the city where nonimion cigars are sold, Arthur Letcher, secretary of the union, says. Permission has already been obtained by the cigarmakers from the Trades and Labor Assembly to carry banners in front of saloons selling nonunion cigars. That the saloon men will fight any such attempt to boycott their places also was made known. "If the union cigar men want to show how strong they are, they are taking the wrong tack if they attempt to carry banners in front of places selling nonunion products," said F. E. Zonne. manager of the Andrews Hotel and president of the Hotel and Restaurant Keepers' Association. "The thing for them to do is to refuse to buy such cigars and make their own popular. We are in the business to sell what persons want. If persons do not call for nonunion cigars we will not be able to handle them. If the people would not eat pork, we could not put it on the menus. The union men are a small proportion of the cigar-buying public, which is more impressed by the flavor of a cigar than by any label attached to it." "The move is ridiculous." said J. TL Heiser, manager of the Schick Cafe. "A great many of the finest brands of cigars that Minneapolis dealers have shipped from the East are without union labels on the boxes. They may be union made, but T doubt it. ;\Tany of the expensive Key West cigars are in the same status." 14 THE TOBACCO WORLD THE TOBACCO WORLD U Advantages of Trade Acceptances CCEPTANCES, their advantages and the methods of dealing in them, are described in a booklet just issued by the Guaranty Trust Company, which says in part: There are two kinds of acceptances— trade acceptances and bank acceptances. In Great Britain and in the countries of Continental Europe practically every commercial transaction is financed by means of a time draft. If the buyer of the merchandise finds the draft in order, he writes across its face the word "accepted," signs his name and returns the draft to the seller, who, if he desires, can discount it in his bank. It then becomes a trade acceptance— a sound, circulatmg me- dium of finance that commands a low interest rate. Acceptances broaden the buying field of the merchant. By means of a letter of credit from his bank to the eftect that under certain conditions and up to a certain agreed figure it will accept all bills drawn for his account, he is able to make his purchases advantageously even in markets where he is unknown. His credit is thus enhanced. In the United States the trade acceptance system is growing, but the purchase and sale of goods is still mostly on open account. Some buyers object to the trade accept- ance because they consider it a promissory note, and certain sellers hesitate to urge the use of acceptances for fear ot losing trade. The acceptance, however, enables the seller to handle his business at a smaller operating cost and there- fore to sell at lower prices without decreasing his prohts, an advantage which no buyer could fail to see. The open account svstem, with its indefinite time of payment, is a business habit with many disadvantages. Its first defect is that it forces the seller to carry the financial burden of the buyer and that the open account ties up the seller's invested or borrowed capital for an indefinite period The trade acceptance is everything that the open account is not. The trade acceptance does not lessen the advantage of the buver. He obtains his credit for a definite instead of an indefinite time. It is of service to the seller, for he can take the acceptance to his bank and discount it at a lower rate than is accorded to any other commercial paper 1 he bank-not the seller-carries the credit, and all parties to the transaction are placed on an equitable basis. As assets, open accounts are neither quick nor sure. Thev are generally slow and uncertain of realization, hven the best of them are seldom negotiable for more than fifty per cent, of their face value. In the form of eligible trade Acceptances open accounts can be fully converted into cash at a better rate than is commanded by promissory notes. With the advent of the acceptance, the promissory note is becoming merely an auxiliary of business. Another defect of the open account system is the ease with which payments can be put off. If it '^^^^^^^I^^^ sary to sue in order to collect, the correctness of the book entries must first be proved. The buyer theretipon may rlise objections and cause much delay. The trade accept- ance is In acknowledgment of the receipt of the g<3ods. and 3 proof of the validity of the debt. The open account is costly. The expense involved in collecting slow accounts, in payment extensions, in the re- turn of goods, in the abuse of sale terms, in trade c^scc^^^^^ and in the assignment of accounts receiyable-all ^l^^^jV^^^^ istic of the open-account system-constitutes, in the aggre- gate, a heavy tax on business. All these disadvantages are eliminated by the use of the trade acceptance. It gives stability to commercial cred and transforms deferred obligations into definite assets and liabilities. In the countries abroad, where bills of exchange and acceptances have reached their highest development as credit instruments and circulating mediums, it has always been the rule that they shall be issued for commercial pur- poses or against actual business transactions. In the United States a similar system is authorized by the Federal Reserve Act. A bill of exchange is defined by a regulation of the Federal Reserve Board as "an uncondi- tional order in writing, addressed by one person to another, other than a banker, signed by the person giving it, requir- ing the person to whom it is addressed to pay in the United States, at a fixed or determinable future time, a sum certain in dollars to the order of a specified person." The Federal Reserve Board goes on to define the trade acceptance as "a bill of exchange drawn by the seller on the purchaser of goods sold, and accepted by such purchaser." "To be eligible for purchase," the regulation continues, "the bill must have arisen out of an actual commercial trans- action, domestic or foreign ; that is, it must be a bill which has been issued or drawn for agricultural, industrial or commercial purposes or the proceeds of which have been used or are to be used for the purpose of producing, carry- ing or marketing goods in one or more of the steps of the production, manufacture or distribution." Finally, to be eligible, "the bill, which must have a maturity at time of purchase of not more than three months, exclusive of davs of grace, must have been drawn under a credit opened for the purpose of conducting, or settling accounts resulting from a transaction or transactions in- ^*^ ^'The shipment of goods between the United States and anv foreign country or between the United States and any of 'its dependencies or insular possessions, or between for- eign countries; or . , r. ^ "The shipment of goods within the United States, pro- vided the bill at the time of its acceptance is accompanied bv shipping documents ; or r j-i ^ ' "The storage within the United States of readily mar- ketable goods, provided the acceptor of the bill is secured by warehouse, terminal or similar receipt; or "The storage within the United States of goods which have been actually sold, provided the acceptor of the bill i. secured by the pledge of such goods." ^ , , ^ ^^^^^ The word "goods," as used by the Federal Reserve Board, is construed by it to include goods, wares, merchan- dise and all agricultural products, including live stock. The regulations which govern American use o* accept- ances todav are based on the latest amendment to the Fed- eral Reserve Act. This amendment, passed Septem!>er m 1910 has extended the use of acceptances into a new held so far as the United States is concerned-that of pure y domestic transactions. It has widened enormously tc scope and usefulness of the acceptance as a credit instru mcnt and a circulating medium in American trade A banker's acceptance is defined by a T^ederal Resc u regulation as "a bill of exchange of which the acceptor is a bank or trust company, or a firm, person, company or cor- poration engaged in the business of granting bankers ac ccptance credits." . . , „. In other words, a bank acceptance consists of the «. x tension of the bank's credit to a customer. In tbis op a tion the bank, for a consideration, permits the customei o use the bank's credit. This credit may be either seau^.^^ unsecured, depending entirely upon the business, chara< and financial responsibility of the applicant. A bank acceptance may be created as follows: Richard Brown, in New York, buys of .H^" ^«ev|n Galveston, a quantity of merchandise. In order to re burse John Doe in a convenient manner, Brown arran.. witli his bank in New York to accept, on presentation, the drafts of John Doe with documents attached. Doe there- upon, under the terms of the sale, draws on the bank, which acct j)ts the drafts, taking possession of the documents. The draft drawn by Doe on the bank becomes a bank acceptance. Then ensues a credit operation between the bank and Rich- ard iJrown to determine what disposition is to be made of the documents and upon what terms the bank will surren- der them. (It must be borne in mind that the bank is pri- marily liable upon its acceptance, and that the security for its acceptance is the merchandise, which is the basis for the transaction.) This adjustment is easily made. The bank having agreed to pay the draft when it is due, Brown undertakes to provide the bank with funds for that purpose prior to the maturity of the acceptance. The foregoing case describes a documentary bill. An- other form of acceptance is created when the customer draws his own draft directly on the bank, and the bank ac- cepts it for payment at a future time. Such an acceptance would be called a commercial credit bill and might be se- cured by warehouse receipts or other collateral, or simply by the general credit of the customer. ♦ When a Federal Reserve member bank accepts a draft or bill of exchange drawn against it, it enters into a contract substantially similar to that of the maker of a note, accord- ing to the opinion of counsel authorized for publication by the Federal Reserve Board in the December, 1916, "Fed- eral Reserve Bulletin." The maker of a note assumes a sim- ilar obligation, so that while the form of the instrument differs, the legal eflfect is the same. The use of a bank's acceptance, however, differs from the use of its promissory note. When a bank accepts a draft or bill of exchange for one of its customers, it merely lends its credit responsibility to its customer in order that he may procure the funds else- where. The holder of a bank's acceptance has the same legal rights against the bank as the holder of a bank's prom- issory note or bill payable, but banks are not authorized to use their acceptance power for the purpose of borrowing money for their own use. They are specifically limited by the terms of the act to the acceptance of drafts or bills of exchange : (a) Which grow out of transactions involving the im- portation or exportation of goods ; (b) Which grow out of transactions involving the do- mestic shipment of goods ; (c) Which are secured at the time of acceptance by a warehouse receipt or other document conveying or securing title covering readily marketable staples ; (d) Which are drawn upon it . . . by banks or bank- ers in foreign countries ... for the purpose of furnish- inj^' dollar exchange, as required by the usages of trade in the respective countries. The acceptance system offers certain distinct advan- ta-t s. not only to merchants, but also to the banks througli \vlr;h they deal. Briefly, this is because the acceptance Hqutles slow accounts — often termed "frozen credit." The spciific advantages may be summarized as follows: The use of acceptances makes it possible for trust com- panies and banks to finance legitimate business transactions of their customers properly and conveniently. Banks having surplus money which cannot readily be tMv ployed at the time can invest it in prime acceptances. ^vl h can either be held until maturity or be sold in the <»!» .1 market should such action be necessary. Mason. Fhrman &: Company, wholesale grocers and ci}4 ir importers, of Portland, Ore., report that their present l>u iiiess is in excess of one year ago for the same period. Th y state that new orders are being received in larger qnu itities than ever before in the history of their firm. Want War to Be Made dn Tobacco Some more anti-tobacco propaganda is to be found in a recent issue of the Louisville "Courier-Journal," which says as follows : "Next in line for abolishment is the tobacco business. Simultaneously with the passage of Senator Bankhead's bill to prohibit newspapers from crossing state borders carry- ing advertisements of commodities not sold legally in those states there is introduced in the Oklahoma Legislature a bill to make giving away, selling or smoking a cigarette a pun- ishable offense. "There was a time when such laws were proposed by freaks in Legislatures and regarded as freak proposals. They had equal chances with bills to abolish the headache upon the morning after or prevent rains upon picnic days, but since Congress has begun seriously to consider such bills as the Bankhead and Randall measures no legislation aimed at the abolition of the rights of individuals can be looked upon as too fantastic to be passed. "Liquor and tobacco are bracketed together by practi- cally all advocates of prohibition. Many ardent prohibi- tionists use both liquor and tobacco, but recommend prohi- bition as a means of preventing other persons from indulg- ing, intemperately perhaps, in drinking or smoking. "There are other prohibitionists, more numerous, more logical, who are total abstainers and who believe that all persons should be compelled by law — ^by the abolition of constitutional guarantees, if need be — to abstain. They hold in equal abhorrence the tobacco user and the user of alcoholic beverages. Their hope is to tackle tobacco after downing rum. There is no reason why they should not leg- islate the tobacco factories and tobacco plantations of Ken- tucky and other states out of existence if they succeed in legislating the distilleries into the limbo of things that were. "There is no reason why they should hesitate to destroy the tobacco business, along with the right to use tobacco, if they can destroy distilling and the right to drink a toddy. Indulgence in tobacco does not differ in kind so much as in degree from indulgence in whiskey. It sometimes is the case that the intemperate consumer of tobacco injures him- self more than the intemperate consumer of alcoholic bever- ages, and kills himself sooner. "The 'cigarette fiend,' as he is called popularly, and so called often by equally intemperate smokers of cigars or pipes, may be as much a slave to his vice, and as much a sufferer from it, mentally, morally, physically, as the tip- pler. If the one is to be made to abstain, why not the other? *W^hy, indeed?' says the ardent prohibitionist. *We shall attend to the smoker in due course.' " Grand Rapids Cigar Firm Busy The cigar manufacturing firm of Lubetsky Brothers tt Kleiner, established May 1, 1007. in Grand Rapids, Mich., has experienced a growth enjoyed by but a few Grand Rap- ids manufacturing concerns. The firm began its business in one room. 20 l)y 100 feet. It now occupies the entire third and fourth floors and basement of the Rood lUock. com- prising over 20.000 square feet of floor space, where 175 workers are employed. In the fall of lOlfi a branch factory was established at Ludington. This factory now employs over 100 people. Despite these efforts to keep up with the demand, which extends to the Pacific Coast. Lubetsky Brothers iS: Kleiner are at the present time over 1.000,000 cigars oversold. One order for over 2r)0.000 cigars has just l^een received. The concern specializes on the "l''l Rajah," "T.. L.," made ever since 18S7; the "Odin" and the "L. B. & K." .Articles of incorporation have been filed by the Emery Cigar Company, of Battle Creek, Mich., with a capital stock of $2r,,ooo. 16 THE TOBACCO WORLD THE TOBACCO WOELD General Cigar Company Completes Legal Name Change Within the past ten days notices of the voluntary dis- soUition of the Stratton & Storm Company and George L. Storm & Company were hied with the New York Secretary of State, both of which concerns have been practically dormant for several years, and with this completed the legal work in connection with the substitution of General Cigar Company, Incorporated, for that of the United Cigar Manu- facturers' Company is finished. Hereafter all operations of the parent concern, as well as of M. A. Gunst & Company, Incorporated, Theobald & Oppenheimer Company, Incorporated, and Bondy & Lederer Branch, wnll be conducted under the new corporate title, and this should do away with much confusion which has arisen in the past. At the last meeting of the board of the General Cigar Company, Mr. Meyer, of the leaf house of Meyer & Men- delsohn, was elected a vice president of the company, and Paul Hirschorn and David G. Evans were elected to the Board of Directors. In future Mr. Evans will have full direction of all the publicity work of the company, as well as of the selling end. E. A. Cohen, a recent recruit from M. A. Gunst & Com- pany, San Francisco, is being groomed in New York to take care of the operation of retail stores. Manila Commercial Company to Continue Londres Size The Manila Commercial Company has sent out the following notice to their customers : "Since sending out our circlar letter of February 1st we have been requested by some of our old customers to continue supplying them with our Londres size. "It was and is our intention to principally promote the sale of our higher grade cigars, but as w^e find the trade willing to pay our new price for our Londres, we have decided to resume its manufacture, though possibly in lim- ited quantities. ".Although the cost of production at Manila is still increasing, we will do our best to avoid another advance in prices. \Ve are carefully preserving the value of our brands by conscientious manufacturing principles, i.e., in supplying strictly the same quality, packing, style, etc., as heretofore, and in making shipments at the time specified in orders. "The advances made on our regular five- and ten-cent sizes are so slight that they will cause no inconvenience to our trade. "Our shipments to the United States in 1016 represent 17,250,000 cigars, which quantity is expected to be ijreatlv increased in 1917. Our shipments during the first three months of 1017 amount to 6,165,000." Themelis Brothers & Company Incorporate .Articles of incorporation were filed at Albany on the •istli ultimo for a new corporation to be known as Themelis r.rothcrs & Company, Incorporated, which takes over the cigarette manufacturing business hitherto conducted by Themelis Brothers at 333 Fifth Avenue, New Y'ork. The Themelis brands of "Rose Tip" cigarettes, the man- ufacture of which originated in Atlanta, Ga., several years ago, subsequently being transferred to New Y'ork as the l)opularity of the goods increased, have steadily grown in favor with the general public, and now, with increased cap- ital and under the continued direction of the Messrs. Theme- lis personally, wider activity may be expected. The new company has an authorized capitalization of $100,000. The Porto Kican-American Tobacco Company, with a capital stock of $3,632,700, has been listed on the New York Stock Exchange. Burt Christian Visits New York Burt Christian, the very capable manager of the cigar department of Steele-Wedeles Company, the prominent Chi- cago wholesale grocery house, returned home a few days ago after a brief visit in New York. Mr. Christian is one of the leading handlers of the "Tom Keene" brand of the General Cigar Company, and is doing some sterling work, in conjunction with his salesmen, in widening the popularity of these goods in the territory which his house covers. Cien Porciento Brands Sell Well in Atlanta W. T. Hix, representative of the Cien Porciento Com- pany, of New York, has been working the Atlanta trade in conjunction with Campbell & Mathers, the distributors of the company's "Plentius" and "El Provisor" brands. They are both Porto Rican cigars, the former retailing at ten cents and the latter at five cents. Schulte Secures Prominent Comer in Trenton, N. J. Pease & Elliman have rented in conjunction with the Chain Store Leasing Company to the Schulte Cigar Com- pany for a term of ten years a large ground-floor store in the Gundling Building, at the northwest corner of Broad and State Streets, Trenton, N. J. This location is regarded as being exceptionally desirable for a retail business, being situated on the most prominent traffic and transfer corner in the capital city of New^ Jersey, and on January 1, 1018, the Schulte Company w^ill open a branch establishment. Negotiations are now^ pending to sub-lease to a large well- known haberdasher a portion of the space. Conditions Favorable for American Sumatra Company Conditions in the tobacco trade are shaping themselves so as to be of the greatest benefit to the American Sumatra Tobacco Company. A prominent tobacco man states: "It is obvious now that there must be a great shortage in the imported Sumatra wrappers, and prices for the do- mestic article will go to heights hitherto unknown. The syndicate which was formed to bring wrappers to this country from the island of Sumatra direct, instead of through the usual channels of Amsterdam and Rotterdam, has been able to secure only some 6000 bales, as the great bulk of the desirable Sumatra wrappers has already been shipped to Holland. "From the present international situation, with the practical certainty of war, it is realized in the tobacco trade that it will be impossible to bring Sumatra wrappers fn>m Holland, and the shortage between the normal importation of 30.000 bales and the 6000 bales that the syndicate has been able to acquire will have to be made up by wrapper tobacco of domestic growth." In addition to its Connecticut ])roduction. the \nieric:in Sumatra Tobacco Company has arranged to increase its Morida i)roduction. and this should put it in a position to show even greater profits next year than those it is making out of the present crop. Trouble Over Titles "University" and "Universe" Mrs. J. M. Moss, of Waterville, Me., who manufactu v^ the "Cniversity" cigar, has brought action against L. AVe'-S a jobber at 7 Bishop Street, the same city, to obtain 'in injunction to prevent the defendant using the label, "I '^^- verse," for a cigar which he sells. Mrs. Moss asks damacr^'S to the extent of $300. Three hundred boxes of cigars hr.yc been attached by the constable. The case will be heard ni the Superior Court the first Tuesday in May. 17 Merriam Will Market New "Supersegars" - OHN W. MERRIAM returned to New York last Friday, after a three weeks' trip to the Middle West, penetrating as far as Kansas City. Mr. Merriam reports a very comfortable trip, with enough orders recorded to keep their factory at 101 Spring Street busy for some weeks to come. Their new novelty package of short smokes "La Real," proved a splendid magnet in every place he visited and indi- cates that the trade wants some novelties just at this minute. *La Real" are little clear Havana smokes, packed in a fetch- ing package of black and white. They retail ten for a quarter. John W. Merriam & Company expect to show samples of a new brand by the end of this week. These goods are: to be known as "Supersegars." They are not saying a great deal about them, for Mr. Merriam says the goods will do all the talking necessary in their own behalf. Euripides Kehayaglou Changes His Name Euripides Kehayaglou, president of the Standard Com- mercial Tobacco Company, recently obtained permission from the Supreme Court of New York to change his name to Euripides Kehaya. Mr. Kehaya said that he was the largest stockholder in the tobacco company, which is cap- italized at $1,500,000. He said that his long name had been a great inconvenience to him in business. Schulte Gets Additional New York Locations The Schulte Cigar Company has added another impor- tant link to their chain-store system by securing through Tease & Elliman, on a long-term lease, the corner portion of the ground floor in the property at the northeast corner of Southern Boulevard and Freeman Street, in the Bronx Borough, and upon completion of extensive alterations, the Schulte Company will open a branch establishment. Pease & Elliman have leased to the Schulte Cigar Com- pany for Gertie Gorman, represented by George V. Mc- Xaliy, the store at 3539 Broadway, southwest corner of Uoth Street. New Product From Kraus Factory The Kraus Cigar Company, which has built up a large trade on the "Lord Romeo" and "Glorifier" package cigars, is n.)w to enter the field with a large cigar called **E1 CiHi'lo." The reputation of the factory is such as to secure this new brand a hearty reception and the repeat orders tesii y to considerable consumer support. No More Cash for "Royal Nestor" Certificates 'he Tol)acco Products Corporation has discontinued reck ining the "Royal Nestor" covers and certificates for ^^>^' and will accept them only for j)remiums now. Edw. A. Wodiska in New York ■ dvv. A. Wodiska reaches New York this week, on his first isit since he .severed his connection with the old firm and ssociated himself with Salvador Sanchez & Company, 0^ J nipa. Mr. Wodiska has been in Memphis for several weeks, and his friends have seemed to delight in handing him . rders for his new line. Ifllsaiirdl ®m Biroaidiway Henry Taussig, of Taussig & Company, Chicago 111 was a recent visitor in New York. ^ H. Duys & Company announce that they expect to have consignments totaling lOQU bales of Sumatra en route trom Holland shortly. P. A. Wysard, vice-president of the Havana-American Company, has returned to headquarters following a trip through Southern territory. Thomas Healy, representative of the famous "Ramon Allones brand, has returned to New York from a visit to the factory in Havana. Al Korn, who has been on a tour through the West in the interests of the brands of S. H. Furgatch & Company, has returned to the factory. Marcelino Perez, of Marcelino Perez & Company, has returned to New York from Havana. He secured some fine selections of leaf while in Cuba. Jose Diaz, president of the Preferred Havana Tobacco Company, who has been in Havana for a number of weeks, expects to return to New York early in April. I. B. Krinsky has purchased the cigarette brands of the Ph. Kassal Company and the Federal Cigarette and Tobacco Company, both using the union label. A certificate of incorporation has recently been filed by the fuircia Miranda Cigar Company, New York City, to manufacture cigars. Capital stock, $2000. The incorpora- tors are Bensiman Mallin, Yetta Mallin and Max Sackheim. A certificate of incorporation has been filed by the Hygienic Cigar Company, Incorporated, New York City, t(j manufacture cigars and tobacco products. Capital, $l*^").ooo. The incorporators are T. Schonholz and C. Cosme. The .^trauch Company, of New York, has been incor- porated recently for the purpose of manufacturing cigarette paper and tubes, booklets and smoking articles. Capital stock, $12,0(M). The incorporators are .\braham Levy, Max Rothschild and David Fenichel. The Manila Commercial Company in New York has been advised by the factory that .STo bales of tobacco and '2,*2*^r),000 cigars are coming forward to them on the United .States Army transport "Logan," which is ex|)'ected to arrive in San Francisco from Manila about the middle of April. 18 THE TOBACCO WORLD THE TOBACCO WOBLD W HE efforts of the Federal Trade Commission to ameliorate conditions in the paper trade present an interesting study. In the first year of the war the paper trade was depressed, but as prosperity came to other branches of business they all began to use more paper of all kinds. Advertising increased in the news- papers, requiring more pages, their circulation increased, and the demand for paper finally exceeded the capacity of the mills. There not being paper enough to go around, the contracts had to go into the open market and bid against consumers unprotected by contracts had to go into the open market and bid against each other, not an agreeable pro- ceeding, but the common method of apportioning an insuffi- cient supply of anything. Even high-priced lawyers, artists and singers apportion their services upon the same general principle, putting their prices high enough to limit the appli- cants to a number they can serve. A general rise of prices in such an article as paper has the double effect of enforcing economy in its use, thus ac- commodating a greater number of applicants, and of stimu- lating production. An unusual price will attract new cap- ital into the business, whereas a moderate increase, although sufficient to yield the old producers what might be judicially pronounced a fair profit, may not induce investment at a time when construction costs are high, or exert any influ- ence for economical use. The fact is usually lost sight of that in time of scarcity and advancing prices the producer ceases to be the con- trolling factor in price-making. If he should sell at the normal margin, the market price would go up just the same, as we know it does in the case of such staples as wheat and pig iron. When producers are sold up the dealers and con- sumers make the market. There is no good reason based on the public interest why a producer, with due regard for the amenities of trade, should not have the benefit of a nat- (irally advancing market, when free from contracts. He is obliged to accept the unfavorable developments, and as a rule he needs all the favorable ones to bring him out with a fair average of success. The paper business was demoralized for several years before the war by unprofitable conditions, and whether a trade agreement had anything to do with the recent rise of prices or not it is quite certain that the state of supply and demand was the fundamental reason. The Trade Com- mission has undertaken to fix the price of print paper at two and one-half cents per pound by securing an agree- ment on the part of the manufacturers to sell at that price, but has also undertaken to get an agreement on the part of all consumers to reduce consumption to the extent of five per cent, in order that there will be enough to go around. This is asking all consumers to sacrifice the same percent- age, regardless of the different degrees of sacrifice which this curtailment may involve. The arrangement would be very welcome to the publisher who is unprotected by con- tract, and it may be quite unwelcome to a rival who is well covered as to his wants, or who is more interested in in- creasing his circulation than in the saving on paper. It will be seen that the Commission has grasped the fundamental fact that in dealing with a scarcity it is neces- sary to reduce consumption. Many people appear to think that the only objectionable thing about a scarcity is that it enables certain reprehensible persons to put up prices. ICvcn the Commission refers to the fact that prices have advanced more than costs, as though this in itself was prima facie evidence of wrong-doing. But, as we have seen, the higher prices constitute the natural means of elim- inating a portion of the demand, and if this influence is dis- carded some other method of elimination must be found. Who knows that the horizontal reduction adopted by the Commission is more advantageous to the public? The wastage of print paper is large and there is no better way of curtailing it than by means of the natural price. More- over, is it not a fair presumption that the curtailment of consumption which occurs first under the influence of high prices will be of least concern to the public? Admitting that price-fixing powers may be exercised in great emergencies to the public advantage, particularly in dealing with necessities, the chances for error are too numer- ous to justify common attempts to supersede the law of supply and demand. Every one can make his own calcula- tions upon the latter, but if the situation is complicated by arbitrary governmental regulation the confusion will be increased. — "National City Bank." Don L. Farmer Buys Interest in Havatampa Company Don L. Farmer, widely known in Atlanta, Ga., and sur- rounding territory, has recently purchased a half interest in the Havatampa Cigar Company, of Tampa^ Fla. This concern manufactures the "Tampa Nugget" brand. Mr. Farmer is now general factory representative for "Above the Average," "Tampa Nuggets" and "Valkyrie" cigars. All the brands of cigars represented by Mr. Farmer are distributed in Atlanta territory through the K. L. Adams Company. The territory represented by Mr. Farmer for "Valkyrie" cigars extends from El Paso, Tex., to Wash- ington, D. C. Mr. Farmer is at present in Atlanta and will be there for several weeks particularly in the interest of "Valkyries," which are made by Gonzales, Fisher & Com- pany, of Tampa, Fla. "I am highly gratified with the distribution of all the cigars represented by me," said Mr. Farmer. "I wish to state that February is the biggest month, with one excep- tion, that I Tiave ever had on 'Above the Average' cigars. "The 'Valkyrie' cigar is one from which by a scientific process is removed that which makes heavy, imported Ha- vana tobacco strong, leaving the delicious flavor and aroma known only to Havana tobacco." Suit to Dissolve Company Jos. Endress, Jr., has recently begun suit in the Com- mon Pleas Court, Dayton, Ohio, against his business part- ner, A. C. Kercher, asking that their firm, the Pioneer Leaf Tobacco Company, of Germantown, Ohio, be dissolved and that Kercher be required to render an accounting as to transactions on the account of S. Rossin & Son, of New York. In the petition which Endress filed he declares that the partners cannot agree and he asks that Kercher be enjoined from making further use of the firm name and from further using the account with the New York company. Sasnak Cigar Company Trebles Capital The Sasnak Cigar Company, of Wichita, Kan., hr.s re- cently trebled the capital stock of the company, and arrrni^e- ments have been made for an active campaign on their igar brands, both locallv and throughout the Southwest. Ihe ofi^cers of the Sasn'ak Cigar Company are: James Mu l'")' president; James Emmons, secretary, and Alexander LolU- mia, treasurer. The Telegrapho Cigar Company, of New Y'ork recently filed articles of incorporation to enter into t bacco manufacturing business, with a capital of $!•' The incorporators are J. Male, M. L. Lesser and H Wise. has to- ll ID. M. Too Late to Classify pHIbADELilpHIA. "Prince Hamlet" Enters Philadelphia Market RINCE HAMLET," a high-grade shadegrown wrapped cigar from the Bayuk Brothers' factories, has recently made its appearance in Philadelphia, being placed in a number of clubs and the better class of retail stands. Already the demand exceeds the production, according to a statement at the firm's head- (luarters. The manufacturers say that this piece of goods rei)ri'sents unusual value for a Havana-filled cigar and that it will surely take its place with the leaders in the shade- grown line. At present "F*rince Hamlet" is being sold in six sizes — Perk'cto Chico, retailing at three for twenty-five cents; Longfellow, Corona and Perfecto, retailing at two for twenty-five cents, and the Bon Ton and Common Sense at ten cents straight. The reputation of the makers of "Havana Ribbon" and "Philadelphia Handmade" is sufficient to guarantee a heavy demand on the part of the consumer for their new product. Krull to Move Jobbing Headquarters Charles A. Krull, 1226 Arch Street, one of the leading cigar and tobacco jobbers of the city, has recently purchased the I)usiness of Miller Brothers, 55 North Second Street, also cigar and tobacco jobbers, who have been in business for nearly half a century, and will remove his headquarters to that location about April 1. ( harles Miller died on election day, 1916, and since that tinu the business has been conducted by his son, Arthur H. Mill.r. \lr. Krull is a distributor of the "Muriel" cigar and has nut ,vith large success in placing this brand with the deal- ers Me has a large business with local dealers, and with tilt (|uisition of the out-of-town trade of Miller Brothers he 11 add greatly to his trade. SALESMEN WANTED. CIGAR SALESMEN with an established CIGAR trade aniotiR retailft - •' jobbers in seed and Havana; also 5-cent goods; or as a sule IJ/aii \(( high-class hotels, drug stores and saloons. Address Box 209, The l*^ ' ■ IfT i and MR () the llal for atr; has ten goo trip Jer?. befo. Leach & Company to Handle "24 Karat'* Brand « ach & Company have taken on for sale and distribution I Karat" cigar manufactured by Heinemann Brothers, lore. This brand is packed five in a bundle, retailing ( nty-five cents. They will also distribute "La Eniper- a Manila brand. iiiong the recent visitors is D. Harry Moulsdale, who t come up from Tampa to make another trip over his ry. He reports a steady demand fur Sanchez y Haya arner Searle, of the J. F. Portuondo factory, is on a irough eastern Pennsylvania, New York and New . He will probably touch a few New England points returning to the factory. W. H. Dohan, of the El Draco Cigar Manufacturing Company, is again at his desk, following several weeks* illness. M. J. Dalton & Company have been featuring the brand "M. BustiUo," made by M. Bustillo & Company, Tampa. Victor Klorfein, the "Garcia Grande" man, has been busy taking orders for this popular product of the J. Klor- fein factory. John King, representing the "Truly Spanish House/' has placed some good orders for the Cuesta, Rey & Com- pany brands. Claude Turner, representing the "Charles the Great" brand manufactured by Salvador Rodriguez, has been call- ing on the local trade recently. The cigar privileges in the new Franklin Bank Building have been acquired by John Parsons, formerly with Yahn & McDonnell and more recentlv with ]. G. Atherholt. Charles Bobrow, of the firm of Bobrow Brothers, man- ufacturers of the "Bold" and "Topic" brand of cigars, is expected home from a trip through the West this week. A certificate of incorporation has been filed by the Brown Novelty Manufacturing Company, Philadelphia, to manufacture appliances for smokers. Capital stock, $50,000. The incorporators are Charles H. Jones and W. I. N. Lufland. The Finley Acker Company is featuring the "Monte Cristo" brand with much success. This popular cigar is a product of the Linct)ln P.rothers' factory, in Broome Street, New York. Jose Garcia, of Perfecto (jarcia & Brothers, was in town recently calling on the trade in conjunction with a representative of Yahn i*^ McDonnell, who distribute the brand here. Dan Ostrow had a good-sized crowd in front of his store the other afternoon when a painter was decorating the outside of his window with a painting which features the "Havana Ribbon" cigar. WORLD. m THE TOBACCO WORLD Cincinnati Invites T. M. A. for Next Convention The Tobaccu Merchants' Association of the United States has received invitations from the Chamber of Com- merce of Cincinnati, the Mayor of Cincinnati, the Cincinnati Leaf Tobacco Exchange and the Cincinnati Iriotel Men's Association, inviting the Association to hold its next con- vention in the city of Cincinnati. Following are the letters from the Mayor and from the Chamber of Commerce : To the Officers and Members of the Tobacco Mer- chants' Association of the United States. Gentlemen: Permit me on behalf of the citizens and municipal authorities of Cincinnati to join the Cin- cinnati Chamber of Commerce in extending you a most cordial invitation to hold your next meeting in our city. We pledge ourselves to make good all the offers of hospitality and courtesy which have been bespoken for our city by the Cincinnati Chamber of Commerce, which represents our commercial and social interests. We will open our gates to you, and will spare no endeavor to make your stay with us both pleasant and profitable, if you decide to act favorably upon this invi- tation. Cordiallv vours, (Signed)' GKOKGE PUCHTA, Mayor of Cincinnati. To the Officers and Members of the Tobacco Mer- chants' Association of the United States. Gentlemen: On behalf of the Cincinnati Chamber of Commerce, one of the greatest commercial bodies of the United States, representing our coml)ined business interests, the Cincinnati Hotel Men's Association, our municipal authorities and our other civic and commer- cial organizations and our people generally, we urge you to hold your 1!>17 convention in the (Jueen City. Our Convention and i'ublicity Department, backed by a large fund, stands ready to be of real assistance to the Cincinnati Entertainment Committee. Cincinnati is a convention city of national — even international — reputation. Our railroad facilities, splendid hotels, many amusements, charming beauty spots and famous hospitality combine to guarantee you a successful, pleasant and profitable convention here. Very sincerely, (Signed) W. C CULKINS, Executive Secretary. Big Acreage Planned for Dark Tobacco Unless present plans are radically changed, the farmers of the dark tobacco district of Kentucky and Tennessee will this year plant the largest crop of tobacco attempted in many vears. . The 19ifi croptias sold at such high prices, and the mdi- cations for the IDIT crop are so good for the high prices to be continued, that the farmers are making their arrange- ments to grow all the tobacco possible this year. The most serious olistacle in the way is the labor situ- ation. , , J Taking their cue from the fact that the lower grades of tobacco from the 101(3 crop have ruled relatively higher in price than the better grades, the farmers for the most part this year will go in for quantity and not so much for equality. Branch of Jobbing House for Wichita Falls The State National Cigar Company is about to open a branch In Wichita Falls, Texas, which will be in charge of the Wichita Produce Company. Among the brands which the firm will handle are "Tom Keen*," "Lawrence Barrett. "Little T'.arrett" and "Little William Penn." Several sales- men will be employed to call on the trade with the various brands. THE TOBACCO WORLD 21 Tobacco Association to Boost National Cigar Day — "1. i- cius" Taking With Dealers — Annex for Ibold Factory Cincinnati, March 26, 1917. HARLES STRAUS, of Henry Straus Company, as left for French Lick Springs in an effort to gLt a complete rest. Charles W'ittrock, president of the Cinciniati Cigar and Tobacco Merchants' Association, left town le- cently for the South. Louis Newburgh, who died last week, left an estate of more than $100,000. It is to be distributed among live children who survive. Edward Rind, a cigar manufacturer at 111 East Third Street, is in Cuba visiting his tobacco plantations. One of the most attractive displays made recently was that of Strobl lirothers on the "Richmond Straight Cut" cigarettes. They have also been displaying "La Palina" cigars, made by the Congress Cigar Company, which retail at ten cents straight and two for twenty-five cents. "Lucius" in six sizes is bringing some nice business to the Dan A. Wolf Cigar Company. The Peter lipoid Company has recently included two four-story buildings in its factory annex, the buildings being adjacent to the original factory. The demand for its product continues strong, but the firm is handicapped by lack of sufficient help. At a recent meeting of the Cincinnati Cigar and Tobacco Merchants' Association it was decided to boost National Cigar I)av this year in a fitting manner. The following committee was appointed to arrange matters for the cele- l)ration : David Strauss, chairman: (ierson j. Brown, Am- brose Suhre, Webb Hill, Sam Straus, F. J. Becker, Ed Xagel, W . J. Berning, Joseph Knecht, Edward Rind, L. B. Wilson, Rawlins 1). Best, (ieorge W'ohrley, A. J. Livingston, 1. C. Xienaber, D. W. Shedd, E. C. Martin, A. Bastian. W. b. Huss, Cieorge l»rauns, ( ieise Cigar Box Company. Peter Ibold. Jr.. Julius (iilsev, Dan Keilson. John Schultt)n. Morris Frieder, R. W. Bickett, Walter Ibold, J. H. Dickerson, lulward W'eller. A. W innall, Joseph Strobl, Ben W ulf, llarrv Davis and Howard Lucke. I tan. Duluth Retailers to Organize A meeting of the retail cigar dealers of Duluth has !« en planned for March '4\K at which time a committee will be appointed to form a local organization. ( )ne of the priru 'i»al speakers at the meeting will be L(»uis Xathanson, prcsi^.,- ^*>'^f Havana, March '^4, 1017. CSIXESS during the past fortnight has been bet- ter than we had expected to see it, but as we had some big buyers from the United States in town the volume of the sales was even a trifle larger than during the previous fifteen days. Prices have fully kept up U) the high level, and for the balance of stocks for sale even higher figures are asked. In future, however, we may have quieter times, as in all likelihood no revival can take place until the new cnjp comes to town when buyers generally are apt to flock to our market. The outlook for the coming crop of X'uelta Abajo, Semi \'uelta and Partido is considered decidedly better than a month ago. It is calculated that this year, as far as the quantity is concerned, that we may have perhaps oo per cent, more than last year. The (piality under the circumstances is harder to guess correctly, although from parties that have visited the tobacco districts in these days we have learned that the burn is universally good, and cvi'11 the green tobacco already has a pleasant taste. There arc still enough plants in the fields, which are maturing ft>r cutting, and which cmght to give good fillers. The only part of the crop which will only give colas is the one in the \'uelta Abajo, which has had no rain or arti- ficial irrigation. The plants which had been watered de- veloped finely, and ought to prove acceptable, although some manufacturers are opposed to the use of such leaf from the \'uelta Abajo. On the other hand the Partido cru}) is principally raised through irrigation, and the manu- fa( Uirers are making no objection to them. However, as the toil is diflferent, this may explain the anomaly. We have seen some new libre de pie. which ought to gi' fair fillers, after it has undergone a sufficient fermen- tat on in the bales, and later on in the barrels, when strip- pf ' While at the moment the leaf looks yellow it has, he ever, life and therefore ought to change in color tfi' >ugh the sweating process. The short leaves, which ar> unstrippable, of CQUjrse, are fit only for our cigarette niP ufacturers. There is no further news about the Remedios crop, as ov ' ig to the bands of robbers, it is unsafe to venture to th« tobacco fields in the open country, although all the to*, IS arc in the hands of the Go%'ernment troops, and the lat r are hard at work to capture the evildoers. %!es during the fortnight totaled 6586 bales, which coi isted of: Vuelta Abajo and Semi Vuelta. 1350; Pa ido, Itt, and Remedios, 5108 bales. Uiyers were: Americans, 4762; exporters to South An rica, 596, and our kxal manufacturers of cigars and cig. ettes, 1227 bales. Exports of leaf tobacco from the port of Havana dur- Ji««\ ><--•- Tib® ConlbsiDa .\ h\ From Our Ejcclusive Bureau Perseveraficia No. 8 Havana, Cuba. ing Eebruary 2o to March 10, 1917, totaled 11,386 bales, and which were distributed to the following countries, viz. : To all ports of the United States, 9744; to Canada,' 980; to Great Britain, 4(> ; to the Argentine Republic, 436; to Uruguay, 160. and to Chile, 2i) bales. Receipts of Leaf Tobacco From the Country I'rom Feb. 23 to March 8. 1917. Since Jan. 1, 1917. Vuelta Abajo, 4-.^s bales. 6,34*8 bales. Semi Wielta, 35 " 566 " Remedios, 2.->()l " 21, '^36 " Total. Total. 28,150 •( Buyers of Leaf Tobacco That Come and Go Arrivals — From Xew York: Sidney Goldberg, presi- dent of the Simon llatt Company, and Jacob Labe, of J. H. (ioetze & Company; also Alfredo Selgas, of Selgas & Com- pany. From Philadelphia: Louis H. Eisenlohr and H. Eim- erbrinck, of Otto Eisenlohr «S: lirothers, Incorporated. From Tampa: Ambrosio Torres, of Sanchez «Jv: Hay?, Jamie Pendas. of M. A. ^iunst cK: Company; M. R. Pendas, of V. Pendas iH: Alvarez ; Jose Lozano. of F. Lozano, Son & Company; and Pancho Arango, of Francisco Arango & Company. Returned — Juan B. Diaz, a former partner of Selgas & Company, from Spain : P.runo Diaz, Jr., of B. Diaz & Company, and Ramon Irijoa, representative of Hija de Jose Gener, for and from Buenos Aires, Departures — To Xew York: S. Ruppin, Sidney Gold- berg, Jacob Labe. Ted Smith. Jose Bej^to, Rudolph C. Faber and Thomas B, Healy. To Philadelphia: Louis H. Eisenlohr and H. Eimer- brinck. To .Albany: William \'an Slyke. To Tampa : Jaime Pendas. Jose Lozano and B. Was- serman. To Barcelona : Pablo Torres Picornell. Lutgarda Gener de Torres. Juanilla Francisco and Jose Torres y Gener. Cigars Business in our cigar factories is rather quiet, with the exception of the few large factories, which still have enough orders on hand. We now submit the monthly statistics of the exports of cigars from the port of Havana, as per our customhouse returns, as follows, viz.: Exports from Feb. 1 to Feb. 88. 1917. 5,136.113 " Exports from Feb. 1 to Feb, tS, 1917, 6.136,114 " Decrease during month of Feb., 1017, 5,583,301 f( THE TOBAGO) WORLD Exports from Jan. 1 to Feb. 39, 1UJ6, 21,635,394 Exports from Jan. 1 to Feb. 28, 1917, 13,660,345 it u u Decrease during first 2 months of 1917, 7,975,049 Increases in February, 1917, as compared with Febru- ary, 1916, for the chief countries: United States, 732,307 cigars. British East Indies, 25,000 Portugal, 23,000 Switzerland, 21,000 Uruguay, 16,400 Australia, 5,500 «( t< <( « a Total, 823,207 " Decreases by countries in February, 1917, as compared with February, 1916: Great Britain, France, Spain, Denmark, Argentine Republic, Canada, British Africa, Chile, Ciibraltar, French Africa, l^^gypt, << *t it ti 4,612,776 cigars. 734,100 316,591 264,495 151,025 88,650 59,500 48,616 40,400 14,450 10,000 (( Total, 6,340,603 " The changes of the ten principal countries, which last year took over one million cigars from us during the two months of this year, as compared with 1916, are as fol- lows, viz. : Increases United States. 1,596,082 cigars. France, 885,900 '' Russia, 50,000 " Total, Decreases Great Britain, Denmark, Argentine Republic, Australia, Chile, Spain, Canada, 2,531,982 *' 8,734,975 cigars. 1,525,485 •* 215,231 170,495 163,446 41,791 35,750 «< << << <( Total, 10,887,173 " Romeo y Julieta is as busy as ever, filling orders right along, from its stack of orders on hand, and there arc also constantlv new calls f<.r Romeo y Julieta cigars. Partagas told us that they still had orders on hand for three million cigars and through the cigarbox makers' strike they had been handicapped in executing them. 11. Upmann continues to work normally at this sea- son of the year. Punch, we learned, received some high-class orders from Oeat Britain for 3(H),(M)0 cigars, which with the other business was very acceptal)le. Sol and Devesa de Murias is fairly busy under the present circumstances. Most of the other factories are working only moder- ately with diminished forces of cigarmakers at present. Leaf Tobacco and Other Notes of Interest The news of Don Pepin having captured the gc»ld medal and the championship of the golf tournament of the country club has to be rectified, by his special request, as evidently we must have misunderstood him at the tmie. Mr Gray, of the country club, has been the champion for the last consecutive four years, and remains the cham- pion, while Don Pepin Rodriguez captured the gold me 'al for the handicap, which, after all, is sufficient honor .jr him. The Cuban Land and Leaf Tobacco Company ha< a $100,000 fire by losing fifteen barns filled with toba^ j, on the 18th instant, upon its plantation, called Vivero, cl e vero, close to San Juan y Martinez. We hear that not all of the barns were insured. The death of Jose Fernandez Lopez (Maquila), for ler retired partner of the Partagas factory, came as a.surpuse to his many friends, as he was universally liked. His funeral, on the 9th instant, was a vivid manifestation of the high regard he stood in the tobacco trade, and the large assemblage of friends that paid their last respects to him. He was barely fifty years of age, and apparently enjoying good health. Peace to his ashes, and we extend our condolance to the widow, his aged father-in-law, Don Jose Antonio Suarez and his nephew, Jose Moran. Louis H. Eisenlohr and H. Eimerbrinck only pur- chased 2050 bales of second capaduras for Otto Eisenlohr & Brothers, Incorporated, and which is less than half the usual quantity of bales purchased in normal years. Mark A. Pollack will leave with his family on the 31st ulto. for a two or three months' vacation in the United States. Jacob Labe made some goodsized purchases for their firm of J. H. Goetze & Company, of New York, when he left this week homeward bound. Other buyers were : Leslie Pantin, 975 bales of differ- ent kinds of leaf for account of his customers ; El Credito, 825; Hinsdale Smith & Company, 500; Allones, Limited, 366, and Hijos de Diego ^lontero, 160 bales. Juan B. Diaz has made arrangements with Don Bruno Diaz to enter as a partner in the well-known firm of B. Diaz & Company. Principal sellers were: Tomas Benitez, 1396; Muniz & Gonzalez, 1060 ; Sierra & Diez, 507 ; Manuel A. Suarez & Company, 475 ; Herrera, Calmet & Company, 475 ; Selgas ^ Company, 360 ; Leon y Delgado & Company, 346 ; Muniz Hermanos, 200; Camejo y La Paz, 187 : Jose F. Rocha, 149, and Jose C. Puente & Company, 105 bales. Shippers above 200 bales of leaf tobacco during the last two weeks, ending March 10th. w ere : Virgilio Suarez, 1702 bales; Walter Sutter & Com- panv. 1385 bales; Maximilian Stern, 1159 bales; Mark A. Pollock. 1091 bales ; Leslie Pantin, 1055 bales ; J. Bernheim & Son, 797 bales; Ernest Ellinger & Company, 715 bales; Menendez & Company, 527 bales; Cuban Land and Leat Tobacco Company, 445 bales ; Allones, Limited, 356 bnles ; lose C. Puente & Companv. 321 bales; T. Kaffenburoh .S: Sons, 310 bales; G. Arostegui, 293 bales; Perez, Capm & Company, 247 bales; Manuel A. Suarez i^^: Company. ^^^ bales ; Y. Pendas y Alvarez, 215 bales. Oretaniv. Try This on Your Pipe According to a news despatch, H. K. Wild, of the Shackleton-Ross expedition, which has reached ( '^t Church, New Zealand, is the inventor of a substitui ''T tobacco which was used by the party for several m after their stores were exhausted. The substitute ^ to be a blend of tea, coffee, sawdust, seaweed and i species of herbs. The product was called "Hut Mixture." Cigarette Business of the British-American Tobacco Sales of the cigarette brands of the P.ritish-Anu Tobacco Ccmipanv during three months of the current vear, or from October 1, 1916, to January 1. 1917. nicr. twentv-five per cent. Its sales in 1916 amounted t. 0()0.000,00«) cigarettes or nearly 5,0(M\0()0,000 more tha' entire output of the United States. ihs .id \v int 1. >n mI (1 '.- THfi TOBACCO WOBLD Effects of Smoking on the Human System By Dr. George Hall. Montreal, in the "Canadian Cigar and Tobacco Journal" T is a matter of very great importance for the user of tobacco that he should have clear information regarding the beneficial and harmful effects of to- bacco on the human mind and body. There are , ry few matters which have been the subject of such X ried opinions; such exaggeration and misconception. .i iiose who are opposed to the use of tobacco have not hesi- 1 :ed to ascribe to it every form of evil, physical, mental : d moral. Insanity, epilepsy, cancer, malignant throat fi sease, blindness, heart disease, and a host of other dis- c a^ed conditions, are traced to tobacco smoking by its c lemies. On the other hand the users of tobacco are scarcely less vehement in holding that no harmful effects k.llow, but ascribing all kinds of virtues as resulting from its use. It is not my object to justify or recommend the use, (»r to advise the avoidance of tobacco. I think it is a mat- ter that the individual should decide for himself. Moreover, I think that no general rules governing all cases can be laid down, but that each individual must judge for him- self whether the use of tobacco is justified in his own par- ticular case, or not, taking into consideration all the cir- cumstances that affect him. The important thing is that he should possess clear and correct information with re- gard to the effects of tobacco as far as such have been scientifically determined; and from observation of its ef- fects on his own organism to determine whether, in his own case, the practice is beneficial or otherwise, and to what extent it may be pursued if he desires to smoke. I, therefore, purpose to submit the facts which have been determined by the most careful scientific investigators and others of high standing, who, from their experience in the investigation after causes of disease, are best quali- fied to offer opinions which may be accepted as authori- tative, A perusal of the vast amount of literature, both for and against the use of tobacco, brings out certain points very largely. First, in the case of opponents, the most sweeping statements are made without a particle of scien- tific proof in support of them, by persons who are in no way qualified to make such statements. Statistics are (pioted most recklessly, and accepted as conclusive, al- though in most cases there is no logical connection be- tween the matter of the statistics and the absolute effects of tobacco. If there is a question of a certain condition, it is not f^ufficient to show that the person suffering from it was a ti-^er of tobacco, and to allege, therefore, that tobacco was tlic cause of the condition. It must be shown conclusively f'ut no other circumstances than the use of tobacco could I' ve caused this condition. Dr. T. W. Jenkins, of Albany. N. Y. (New York Medi- ^ ' Journal, 1915, vol. 102, p. 355), who was awarded a prize ' this leading medical journal for his essay on tobacco > 'oking. says: "The first thing to bear in mind is that, I' nsidering the large amount of tobacco used, very little I rm results, and care should be taken not to incriminate t i»acco when the trouble under observation may be due t other causes.*' Secondly, among the investigators themselves who I I Q made impartial inquiries about the effects of tobacco, t' re is sometimes a wide difference of opinion in the in- t' pretation of results and in the relation of cause and t ct. Thus most varied opinions exist on the subject 0 nicotine. The result is that it is difficult for the aver- n man to come to a satisfactory conclusion on the sub- j« t ; for it cannot be said that the scientific knowledge of t' effects of tobacco smoking on the human system as presented to us today, is final or sufficiently well determined to enable definite and true conclusions to be arrived at. Thirdly, there is the widespread error of ascribing the evils of the abuses of tobacco to the use of tobacco. This matter of the use and abuse of tobacco cannot be put too clearly Most medical investigators have based their re- sults clearly on the excessive use of tobacco. It IS a very rare thing to find a medical investigator drawing attention to any harmful results following the moderate use of tobacco, and it appears a just statement to make that the majority of men use tobacco in moder- ation It appears to be true that excessive smoking is harmful, and is capable of producing deleterious effects on the respiratory and nervous systems in man, but it has never been scientifically proved that the moderate use of tobacco has any particularly harmful effects. Moreover, It is well known to the medical profession, and so stated constantly, that in many cases where the use of tobacco has produced bad effects on the eyes, nerves, etc., its use is contra-indicated owing to the condition of the subject, due to other causes, and that such results would not occur in a normally healthy subject. Therefore, because tobacco when used excessively or when used by persons who are not constitutionally fitted for it, produces bad effects, it is not logical to argue, as many opponents to tobacco smok- ing do, that the use of tobacco is universally harmful. Fourthly, the conclusions arrived at by some investi- gators are based on experiments made on animals, and it appears quite open to criticism, and is, in fact, disproved by common experience, that such results will follow when applied to man. Hinging on this is the question of immunity and toler- ation. The human system will easily, after use, tolerate effects which at first it rebels against. This may easily be seen in muscular and other efforts. Let a man who is constantly leading a sedentary life suddenly walk ten miles. The result is almost prostration, and he will not recover from it for a considerable time. Let him, however, commence by walking a mile or two and gradually at each walking increase the distance, and in a short while he will be able to walk ten miles with- out feeling any fatigue. Similarly, running, or other rapid exercise, to a person not used to it, will produce such rapid disturbances in the respiration and circulation as even to be fatal, while the seasoned athlete may perform such feats without the least ill effects. To take animals or persons who have never before used tobacco and to argue or conclude that the effects of tobacco smoke on them are the effects of tobacco on smok- ers generally, is absurd. Yet such experimental results are often made the basis of denunciation of tobacco smok- Finally, most investigators have made their inquiries for the exclusive purpose of discovering the evil effects of tobacco smoking. They proceed to their work with a biased mind. They have already assumed that the habit is harmful, and they simply want to find out how much harm they can discover. It is to this class of investigator that Dr. John Aik- man refers (Xew York Medical Journal, October 30, 1915\ when he says: "In reading the literature on the use of to- bacco we are impressed by the fact that much of it is written by persons greatlv opposed to the use of the plant, and naturally prejudiced.'* It is quite conceivable that a man might investigate the evil effects which follow from wearing clothes and shoes, and he could undoubtedly find some evil effects; u THE TOBACCO WOELD but the users of suph articles could very justly say that the beneficial results of such habits more than outweighed the demonstrated harm that might occur. And then the user of tobacco might say that the beneficial effects of smoking more than compensated for any slight harm that might happen. For tobacco has undoubtedly many excellent effects, and no one knows this better than the smoker him- self. He will readily admit that excess is bad. He will readily admit that the use of tobacco is not suitable to im- mature persons, or, in fapt, to many other persons, but he insists that in the majority of cases it is not only practi- cally harmless, but that it has many desirable qualities, for that is proved by his own experience and the experi^ ence of millions of other smokers in all ages and under all conditions. The principal deleterious effects on the human system ascribed to the use of tobacco are: (a) Throat diseases, (b) Disturbance of vision, (c) Heart troubles (smoker's heart), (d) Disturbance of the digestive organs (dyspepsia, etc.). (e) Disturbance of the nervous system, (f) Disturbance of nutrition. As regards throat diseases, the following is the opin- ion of Dr. H. Reik, of the Johns Hopkins University, sur- geon to the Baltimore Eye, Ear and Throat Hospital, as expressed by him in the Boston Medical Journal and Sur- gical Journal, vol. 162. p. 856, 1910: "There is not one scintilla of evidence that malignant disease of the throat is due in any way to the use of to- bacco ; and if it be admitted that carcinoma (cancer) of the lips or tongue has been produced by smoking it is clearly not tobacco, but traumatism (i. e., injury) from the stems of the pipe or other tobacco container that is responsible. "It does not appear, or at least has not been proven, that tobacco causes any definite characteristic lesions of the nose, throat or ear." Dr. Reik is a man of high standing in the medical pro- fession. His opinion is clear and unmistakable, and it is presumed he has seen thousands of cases of nose and throat diseases, and knows what he is talking about. Dr. Reik refers to the question of so-called smokers' cancer. Cancer is a disease which attacks all kinds of peo- ple, and may occur in widely different parts of the body. The causation of this disease is not known to the medical profession, but what is known about it is that it usually occurs on the site of some previous injury. Thus cancer may occur on the tongue as the result of the constant irri- tation of a jagged broken tooth, and it occurs often in non- smokers. Judged from a psychological standpoint, the effects of tobacco are entirely favorable. To the sleepless, the wor- ried, to him who is troubled in mind or vexed in spirit, the pipe or cigar is a never-failing remedy to soothe and cheer. It is the feeling of betterment which it engenders, and the spirit of good will which tobacco creates that are re- sponsiWe for its universal use by men differing widely in grade and condition of life, as well as in mental calibre; it reaches the common springs which move humanity; its qualities are those which have made the pipe a symbol of peace and a boiwl of fellowship and union between man and man from pole to pole. From a general summing-up of the opinions which have been quoted, the question might be asked: "Is to- bacco on the whole harmful or beneficial to its users? ' The answer seems to be this : "Tobacco, to the extent used by the average, has some slight injurious effects and some slight beneficial effects on the physical system. It is an excellent preservative agent against contagious and in- fectious disease. Mentally its effects are overwhelmingly .beneficial." . a r w u In every particular case a man must judge for himseii, taking account of his individual idiosyncrasies and condi- tions, whether the use of tobacco is beneficial to him or otherwise. Smokers do not deny and never have denied that fe abuse of tobacco is harmful. The general view that bo u scientific investigators and popular observation are able cj support, is well expressed by Clouston, who is a worla- known authority on nervous and mental disease. If its use is restricted to full-grown men, if only good tobac.o is used, not of too great strength, and if it is not used to excess, then there are no scientific proofs that it has any injurious effects, if there is no idiosyncrasy against it. Speaking generally, it exercises a soothing influence when the nervous system is in any way irritable. It tends to calm and continuous thinking, and in many men pro- motes the digestion of food. Tobacco, properly used, may, in some cases, undoubtedly be made a mental hygiene. In conclusion, there are, doubtless, many other questions which could be dealt with in reference to the use of to- bacco, but my task for this evening is over. My main object has been to present the subject in an unbiased manner. I think already I have said finally, or in conclusion, more than once, but will you pardon me if, like the proverbial writer of sermons, I say it a third time, and this is really my concluding sentence ; that each person must determine for himself whether the use of tobacco is harmful or beneficial to his health. Woof! Woof! More "Puerilely Panicky" Stuff If history speaks the truth it was at Lexington, Mass., that the "embattled farmers stood" to strike the first blow for "life, liberty and the pursuit of happiness." Doubtless there are many descendants of these "embat- tled farmers" engaged in the tobacco-growing and cigar- manufacturing industry in Massachusetts today. This state produces about 9,000,000 pounds of leaf annually, and its cigar factories turn out neariy 200,000,000 cigars in the same period. These men might be interested in the marauding prop- aganda sent to the New York "Sun" recently, in the form of a letter, bv a resident of Springfield, Mass. No further evidence of the growing spirit of paternalism is needed than the following: "To the Editor of the 'Sun'— Sir: The events of the past year are most encouraging to those who are laboring for the uplift of humanity. The forward strides of prohibi- tion, which is but the prelude to what we expect to accom- plish, are really amazing when we consider what a large portion of our people use liquor to a greater or less extent. The prohibition movement has now reached such propor- tions that we can extend our operations all along the Ime. "Our next aim is the suppression of the use of tobac o. While we are pleased to note that the disgusting habit ot chewing is falling into disrepute, there is an enorm 'is increase in smoking, especially of the drug-laden cigaret ^. and we should no longer delay our warfare against this . • that is sapping our voung manhood and adding its av - toll to the millions of enervated, drug-enslaved victims. "Whv wait until we have wiped out alcohol betore c i mencing our warfare on nicotine? In housecleaning ^^ does not leave a portion of the uncleanliness. necessita^ . going through the same operation again, but makes clean job of it, so why delay? ^ "We cannot agitate this question any too soon. i>> -^ time it is fully under way we will have national lei ^ suffrage and with that we can carry through all our c ^^ ished projects. The clergy are with us and through we can win the female votes for our reformation. "JAMES A. SMITH. "Springfield, Mass., March 10." 77 c following is a summary of 'The Story of the Cigarette zvritten by William D. Young and published by D. Apple- ton & Company, and is issued by the Tobacco Merchants' Association of the United States. N a volume entitled "The Story of the Cigarette," recently issued by D. Appleton & Company, Wil- liam W. Young, the author, has dealt a fatal blow to the contention of extremists that the use of ci arettes is injurious to mahkind. Indeed, in an unim- p ichable array of quotations from the reports of medical a iihorities and experts upon the general subject of to- bacco, Mr. Young shows conclusively that the arguments CI those who are opposed to the use of cigarettes are based wholly upon prejudice and that in the light of scientific and medical research cigarettes are as harmless to the hu- man constitution as is the inhalation by healthful lungs of tlic purest mountain air. While the field covered by the author in his book is not especially new, he has for the first time collated in concrete form the conclusions reached by the highest au- thorities in the world regarding the use of tobacco and its effects upon the human organism. He entertainingly tells the history of the cigarette, the use of which was common among the American Indians prior to the discovery of this country by Columbus in 1492, and devotes consider- able space to the cure of tobacco for cigarette smoking, its treatment, the invention and use of intricate machinery for the manufacture of cigarettes and he concludes his nar- rative with the statement that the factories in which these products are manufactured are as clean and healthful as modern science of health and sanitation can demand. Reading the statements quoted at random in the vol- ume from the eminent scientific and expert opinions, one finds a practical unanimity of judgment that nothing but tlu- purest tobacco and finest product of the paper maker's art are employed in the manufacture of cigarettes. The rei)urts sometimes circulated by sensationalists that cigar- ettes were tinctured with opium and other deleterious drugs is emphatically denied by W. R. Hower, chief drug in- sjicctor of the Bureau of Drugs of Ohio, who, after analyses of twenty-six popular brands of cigarettes, declared that no evidences of drugs were found and that the cigarettes in constant use by the public "are perfectly harmless." Regarding the nicotine argument in relation to cigar- ettes, Sir Lauder Drunton of London, says that "smoking will stimulate the brain to increased activity, and it will also produce a soothing effect in conditions of excitement." In a paper read before the London Medical Society in 1913, D*. Turney said that "pure tobacco poisoning is a very rar? thing." Dr. .\mbialet. a noted French physician and tol acco expert, says that he smoked thirty cigarettes daily fo- a i)rolonged period witliout feeling the slightest ill ef- fe« ^s therefrom. A commission appointed by the London Lancet to in- ':!gate the report that cigarettes contained added in- lients such as opium, arsenic, chlorine and the like, re- ed that after thorough chemical examinations of all ds it "failed to elicit the slightest evidence on his head." H. Lambert Lack, surgeon in the Hospital for Dis- > of the Throat in London says, "that his long experi- proves" that the frequent claims made that tobacco niong the frequent causes of affections of the throat not justified in fact." He states positively that "there > evidence to prove that malignant disease of the throat le in any way to smoking." It is shown that many noted singers, notably Caruso other opera singers, smoke many cigarettes daily with- 0111 experiencing the slightest ill effects from their use. In- THE TOBACCO WOBLD The Cigarette and Its Merits !>' bi D- ea en is '•a, is is an eHZn.i, . '^''^.P'****?" ^P^^^ ^^"^^^ i" New York ehcited the information that every male singer of note not only smoked cigarettes without harm to their voices, but that on the contrary they have found their use beneficial. The New York Medical Journal, of July 25, 1914, in an editorial on the subject of "The Luckless Cigarette," states that It has been proved scientifically that cigarette smok- ing is not harmful." The writer adds with emphasis that as to the paper of cigarettes, the attacks are simply pre- posterous A great many authorities on the subject might be quoted in refutation of the statements sometimes made that cigarette smoking is responsible for crime, that it in- jures health and promotes various diseases, but those given will, we think, be suflScient to show that in the light of scientific research in this field, the bigotry and prejudice of so-called reformers who would deny the use of tobacco m any form to their fellow men are as unjustified as they are indeed cruel. Among the other distinguished scientific and medical authorities quoted in the volume and who have found cigar- ette smoking absolutely harmless are the following: Dr. H. W. Wiley, formeriy head of the Pure Food Di- vision of the United States Department of Agriculture ; Dr. Azor Thurston, of the Bureau of Drugs of the State of Ohio ; Prof. J. W^ Mallet, University of Virginia; Prof. Launcelot W. Andrews, University of Iowa; Prof. Walter S. Haines, Rush Medical College, Chicago ; Cass L. Kennicott, City Chemist, Chicago; D. B. Bisbee, Assistant City Chemist, Chicago ; Prof. James F. Babcock, Massachusetts College of Pharmacy ; Prof. Willis G. Tucker, formerly Analyst of New York ; Prof. K. B. Lehmann, of the Hygienic Institute of the University of Wurzburg ; F. W. Fairholt, F. S. A., author of "Tobacco, Its His- tory and Associations"; Dr. H. Lambert Lack, Hospital of Diseases of the Throat, London ; and Dr. Leonard K. Hirschberg, of Johns. Hopkins Uni- versity. The book is copiously illustrated, many photographs of prominent public men, shown with cigarettes in their hands, being reproduced. Thus we see Duca Degli Abruzzi, the Italian explorer, and Major-General Goethals, of Pan- ama Canal fame, standing side by side, each holding a lighted cigarette of which they are fond. Both Emperor \\ illiam of Germany and the recently deposed Czar Nich- olas of Russia are shown smoking cigarettes to the enjoy- ment of which both have been accustomed for years. The King of Spain also is shown smoking a cigarette while on another page are seen the Crown Prince of Germany, with his entire staff smoking cigarettes as they rest during a lull in the battle on the Verdun front. Numerous photo- graphs of soldiers in various sections of Europe enjoying their cigarettes and pipes are handsomely reproduced. The writer shows that the cigarette plays a large part in war and that it is doing so in the present conflict in Europe. He states that cigarette smoking is absolutely essential to the comfort of the men in the trenches and stimulating to their valor. "By the simple act of lighting cigarettes," he adds, "the men who compose the rank and file of armies at crucial moments have been nerved to deeds of daring that were destined to decide the fate of a cam- paign and the fortune of war." The French colony in Mexico sent thirteen tons of ^ THS TOBACCO WORLD cigarettes to their countrymen on the western front and the supply proved to be sadly deficient to meet the demand. The German Government provides each soldier with daily rations of two cigars and two cigarettes, or an equal amount of chewing, snuff or pipe tobacco. To all the appeals of soldiers for tobacco, Americans have made a more than generous response, they having sent more than twelve millions of cigarettes to the troops. The Over-Seas Club of London sent more than one hundred million cigarettes to the British troops in France. The various governments recognize the value of tobacco to the troops and so encour- age tobacco gifts ; all tobacco products are admitted to the various countries duty free. While the use of tobacco by the troops is encouraged by the belligerent nations, it is a noteworthy fact that many have prohibited the sending of liquor to the men in the trenches. It being generally recognized that tobacco smok- ing, especially cigarettes, cheers men in crucial moments and spurs them on to deeds of heroism, the conclusion reached by experts who have studied this problem, that inasmuch as the greatest men of the world known to art, science and business have been and are smokers, there is certainly no better answer than this to the question of the relation of cigarettes to human efficiency, both physical, mental and moral. Parting from the text of the Young book, attention may be called to some of the more recent public statements of eminent authorities, to wit : In the New York "Sun" of January 18, 191T, appears an account of Samuel Shean, ninety years old, of Morris Park, L. I., who has used tobacco nearly all his life without suffering the slightest inconvenience. In the Washington "Herald" of February 7, 1917, a press cable from London states that the wounded Serbian troops preferred cigarettes to anesthetics during serious operations. In a press despatch to the New Orleans "Times-Pica- yune" it is announced authoritatively that the first demand made by wounded soldiers when brought to a hospital is for cigarettes, because, they said, it relieved their pain. At the Tri-State Medical Association of the Carolinas and Virginia, held in Durham, N. C, on February 22, 1917, Dr. William S. Bainbridge, of New York, as reported in the newspapers, declared that tobacco was in no sense respon- sible for cancer. Dr. J. K. Breitenbecher, Instructor in Biology, of West- ern Reserve University, is quoted in the Cleveland, Ohio, "Press" as saying that smoking was not injurious to health, because cigarette smoke kills the germs in the mouth and nose. Richard Harding Davis, the famous author, is quoted in one of the leading tobacco journals as saying that soldiers on dangerous duty could withstand anything if permitted the use of cigarettes. In an article published in the Detroit, Mich., "Tribune September 16, 1917, it is announced that dying soldiers in the European war zone die happily if provided with cigarettes. "Uncle Johnny" Helton, of Mt. Sterling, Ky., attributes his long life of one hundred and one years to the use of tobacco. According to a despatch in the Boston "Post" on August 23, 1916, Mrs. Ellen Denny, one hundred years old, of Washington, Ind., attributes her long life exclusively lo the use of cigarettes for more than eighty years. That cigarette smoking is not injurious to football men is evidenced by the experience of John ^verton, a Yale athlete, who, according to an article in the New York ••(ilobe" on April 4, 1916, is an inveterate smoker cf cigar- ettes, Init which, he says, has been in nowise injurious to him. Cigar Output Gains Sixty-six Million in February The following comparative data of tax-paid products as indicated by monthly sales of various stamps and re- ceipts from certain sources of revenue is obtained from tl » Statement of Internal Revenue Collections for the monii of February, 1917: Products. Feb., 1916 Feb., 191.. Cigars (large), No. 546,966,667 613,606,8 ) Cigars (small). No. 75,534,400 84,587,()uJ Cigarettes (large). No. 2,002,825 1,726,7.5 Cigarettes (small). No. 1,663,447,120 2,451,006,0;^ SnuflF, manufactured, Lbs. 3,209,480 2,757,5;J0 Tobacco, Chewing and Smoking, Lbs. 33,466,170 35,253,31)8 Playing Cards, Packs 3,180,508 2,896,604 Note. — Porto Rican imports, February, 1917, included in above statement were as follows: 17,633,050 large cigars, 160,000 large cigarettes, and 630,320 small cigar- ettes. Philippine imports for January, 1917 (not included in above statement), were as follows: 13,792,507 large cigars, 5,000 large cigarettes, and 678,472 small cigarettes. Returns of a Brazilian Tobacco Company The annual report for the year 1916 of the Brazilian tobacco manufacturing company "Companhia Grande Man- ufactura de Fumos 'V'edago,' " which is engaged in the manufacture of cigarettes and cigarette tobacco in the city of Rio de Janeiro, indicates a year of great prosperity, the total net profits being 1,325,000 paper milreis ($318,000 at 12d. exchange), equivalent to 53 per cent, on a share capital of 2,500,000 milreis ($600,000). After setting aside 5 per cent, of the profits for the reserve fund, 8^4 per cent, as gratifications to the staff, 43 per cent, for the director- ship and making reserves for the interest of outstanding obligations or debentures, amounts to 1,750,000 milreis ($420,000), and for taxes a dividend of 16 per cent, was declared. The total sales of the company for the year amounted to 5,705,622 milreis ($1,369,350) or nearly 31 per cent, more than during the previous year. The taxes paid to the government were 1,188,480 milreis (about $285,000).— ''Commerce Reports." Leaf Tobacco Notes Two large barns of the American Sumatra Tobacco Company, at Westfield, Mass., were recently destroyed by fire, together with their contents of leaf tobacco. The loss is about $5000. Hackett Brothers, of Buckland, Conn., the largest inde- pendent growers of tobacco on the east side of the Conni c- ticut River, will change from growing their tobacco in t'le open and this season will produce leaf grown under shu '. The tobacco growers around Suffield, Conn., have be n getting their tobacco seed cleaned and their tobacco b d frames in place, preparatory to seed planting the first w k in April. Owing to the unusual prices paid for tobacco dui ? the past season, the bank deposits in western Kentii y have increased about forty per cent, in most cases, w' e some few banks have had their deposits doubled. Harry Farnham, manager of the large tobacco plai tion of Reiser Sc Roasberg, East Windsor, Conn., has ] chased the same from the owners. The plantation cons- s of 200 acres, on which has been raised tented, primed • sun-grown tobacco. THE TOBACCO WORLD 27 The Stench of a Contemptible Slanderer is Repulsive Even to the Nostrils of a Buzzard No history of trade records such contemptible schemes as practiced by some of our competitors m an effort to mjure the sale of CAMEL cigarettes. Our investigation has revealed some starthng facts. When we first heard of the attacks we could not conceive of any company, man or set of men resorting to such unprincipled methods. The reports were so persistent we made an investigation which revealed to us a deep-laid plot to injure the sale of CAMEL cigarettes by cu-culating to jobbers, dealers and consumers falsehoods of the most damaging nature The way the plan was carried out is to us con- clusive proof that it was not an inspiration of a few salesmen, but was thoueht out and planned by **menhigherup" before being put into execution. Usually the damaging falsehoods were circulated in various towns just prior to these markets being entered in a most aggressive way by competition, with the thought of jpicking the carcass that they hoped they would nnd in the trail of their ma- licious slander. Dealers and jobbers generally have expressed indignation at such unprincipled methods which, they claim, were also damaemg to their business. The slanderers were referred to as "tyrants having transformed themselves into skunks" and were spreading their fetid odor over the entire totMcco mdustry in their work of desperation. We know the cowardly "sewer rats" who cir- culated these reports. Some of the methods of their scheme are as follows: When one of the slanderers would see a group of men engaged in conversation he would approach near enough to be heard and remove from his pocket a newspaper published in a distant city and pretend to be mterested in reading. Suddenly he would exclaim, "What do you think of this?" and then pretend to read an article of a damaging char- acter about CAMEL cigarettes. After relating his falsehoods he would wiuk away, carrying the paper with him. You will note the newspaper from a distam city was always used, which was one of the efforts on the part of the slanderer to cover his tracks. Some salesmen have even had the nerve to tell the trade that they had in their possession a news- paper containing a damaging article about CAMEL cigarettes, which was a base falsehood. Several dealers insisted upon seeing the article, but in each mstence, of course, the salesman could not produce —the paper "either had been given to a friend," or "it was left at the hotel." In at least one city where passengers are per- mitted to enter and leave both the front and rear doors of street cars, during the crowded hours one of the slanderers would board the car at the front end, and within a few blocks one of his same kind would get on the rear end. They would work their way back through the crowd until they got m talking distance near the center of the car, then salute each other as old friends and proceed, in a loud voice, to maliciously slander CAMEL ciga- rettes. After making their little speech they would catch an incoming car and carry on the same per- formance. Slanderers dressed and posed as doctors and stationed themselves at the entrance and exit gates of large manufacturing plants and, as the em- ployees were passing in and out, slandered CAMEL cigarettes. Men were approached on the street by these slanderers under the pretext of asking for a match. While the stranger was producing the match the slanderer would ask him what cigarette he was smoking and, if the answer was CAMELS, this scoundrel would proceed to pour from his mouth malicious falsehoods in an effort to influence the smoker to change to some other brand. Were such unprincipled methods ever practiced before to injure a legitimate business? We do not think so. We regret that, for self-protection, we found it advisable to expose the methods employed by some competitors, as we are proud of our business and would much prefer that jobbers, dealers and the public not know that any one connected with the tobacco industry would practice such unprin- cipled methods. Since we exposed the unwar- ranted attacks on CAMEL cigarettes, those who circulated the falsehoods are now being bithed in their own malicious slander. The success of CAMEL cigarettes inspired the campaign of malicious falsehoods. It was only a few years ago that we entered the cigarette indus- try and competition soon realized that they were unable to combat our progress, notwithstanding that they invested enormous sums of money in various forms, including expensive gifts and other schemes, all of which we gladly accepted as a legitimate competition and fully enjoyed as a business pleasure. The success of CAMEL cigarettes is due to our policy of manufacturing the best products that we know how and marketing them by the open-door policy. We welcome competition of a legitimate nature. Tms not only makes business a pleasure, but extremely interesting. . C^IEL cigarettes enjoy the largest sale of any brand in the world. Their sale is constantly increas- 1?^* PV^'i^ *'^* ^^^ **P ^^ ^« present time the increase is greater than the total sale of any other ^^^«!l' cigarettes tor the time stated, which is a testimonial of millions and millions of smokers for CAMEL cigarettes. Now that the methods of malicious slander have been exposed, jobbers and dealers know that envy and jealousy prompted the unprincipled campaign of malicious falsehoods. R. J. REYNOLDS TOBACCO COMPANY, Winston-Salem, ^C. THE TOBACCO WORLD RANK FINNEY in "Profitable Advertising" tells what interesting ads are. 1 will tell you, he says, what good, interesting advertisements are. Interesting advertisements will snatch the name of an obscure, unknown product from its isolated hid- ing place and brand it in the minds of these whole eighty millions of people in the short space of a few weeks, i. e., make it the sensation of the hour and jump the sales far beyond the capacity of the mill. Here are some examples : There lived a modest little man in the land of cherry blossoms by the name of Kuroki. The world never heard of the name Kuroki until the battle of Yalu. Instantly, as if by magic, the name and the fame of the great General Kuroki, hero of Yalu, were clicking from every telegraph instrument in the whole world. Instantly, as if by magic, every newspaper in the civilized world was telling the tale of the daring deeds and the martial genius of the great General Kuroki, hero of the battle of the Yalu. And the name of Kuroki, the unknown, instantly became the chief talk in every store, in every factory, in every home, in the whole civilized world. And what lifted this un- known name, Kuroki, from darkest obscurity to worldwide publicity in the short span of a few hours? Interesting ad- vertisements. Then there lived in the land of the rising sun another small, modest, unknown man, by the name of Togo. One morning a great Russian armada appeared on the horizon and tried to sail through the Straits of Japan, and Ad- miral Togo sent the whole armada to the bottom. Instan- taneouslv every telegraph wire in the whole world wa? sparkling with the name and fame of the great Admiral Togo, hero of the battle of the Sea of Japan. Instantane- ously every newspaper in the civilized world was black as night with headlines telling the tale of the cunning and the strategy and the naval genius of the great Admiral Togo, hero of the battle of the Sea of Japan, which name a few hours before was practically unknown, unheard of, by the civilized world. And what hurled this unknown name, Togo, so instantaneously from behind the scenes to the center of the world's great stage? Interesting ad- vertising. Though many months have passed since this spectacu- lar war came to an end, I venture the prediction that there's hardly a man who can't readily recall the name of every hero who led the Jai)anese to victory. On the contrary, I'll venture there's hardly a man who can remember the name of a single leader of the Russian forces. Why? The Japanese were advertised with inter- esting advertisements. The Russians were advertised with uninteresting advertisements. And do I hear you say it yet, "What good are inter- esting advertisements?" Well, let me ask you, "What good are uninteresting advertisements?" Millions of dollars may be spent on un- interesting advertisements with no result, save the result obtained by the sales department or the result obtained by the cleverness of the product itself. The same millions si)ent on interesting advertisements will snatch the name of an obscure unknown product from its isolated hiding place and brand it in the minds of these eighty millions of human beings within the short span of a few weeks or a few months. The same millions of dollars spent on interesting advertisements will snatch the name of an unknown product from its obscure hiding place and make it the sensation of the hour and jump its sales far beyond mill capacity, and all within the short span of a few weeks or a few months. And it matters not whether the name Kuroki. T( 'o Bryan, Lawson ; or soap, talcum powder, shoes, or \ rk and beans. All that is necessary is interesting advert c- ments. We have the same new^spapers, i. e., the s le vehicles, that so successfully and instantaneously tr; is- planted the names of Kuroki, Togo, etc., from obscurit\ to every mind in the civilized world. All we need is ad , r- tisements as interesting as theirs were. 1^1 Deaths in the Trade |^( Max Wedeles Dies After Brief Illness AX VVEUELES, president of the Max Weddes Tobacco Company, manager of the Planters' Sumatra Company and a director of the lirst 7>Jational Bank of Quincy, Fla., died recently at his home in that city, following an attack of heart troul)le. Mr. Wedeles was taken ill on Sunday and died on the fol- lowing Tuesday, the 20th. Mr. Wedeles, who was forty-seven years of age, was born in Austria and came to America when seventeen years old. He spent some time in Chicago and then, when twenty-five years old, removed to Quincy, Fla,, and engaged in the tobacco business under the name of Taussig & Wedeles. Later it was Wedeles Brothers, but more recently it has been the Max Wedeles Tobacco Company. The deceased was one of the largest planters and grow- ers of tobacco in Gadsden County and had recently enlarged his packing house to care for the greatly increased business. Mr. Wedeles had served several terms as alderman and earned a reputation for being conscientious and ef^cient. liy his fair methods of dealing Mr. Wedeles built up a splendid business in Gadsden County. His friends charac- terized him as being l)road-minded and liberal, quick to see a point and quick to act. His opinions were always considered valuable, as he was competent to form opinions and his judgment was seldom wrong. The deceased was buried on the 22d at Bainljridge. Ga. He was a member of Washington Lodge No. 2, V. and A. M., and the Ouincy Lodge of Elks. A widow, one son and two daughters survive. THE TOBACCO WORLD William Miller William Miller, a former tobacco merchant of Dayton, Ohio, died recently as a result of a stroke of apoplew at his home, :i56 Fourth Street Arcade, that city. He retired from business about two years ago. He is survived )>y a maiden sister, who lived with him. Charles F. Parent Charles F. Parent, for twenty-eight years in the em' of the Scotten-Dillon Tobacco Company, died recent' his home in Detroit, Mich., at the age of seventy-four v Mr. Parent was born in Sandwich, Ont., but had \n resident of Detroit and (irosse Isle for the past fifty > 'I he deceased is survived by a widow, two sons and daughters. B. A. Wallingford, Sr. Buckner A. Wallingford, Sr., aged eighty-two ye retired tol)acco merchant of Maysville, Ky., died reo He retired from business some years ag(j on account < health. The deceased is survived by a daughter and .i ley at irs. 1 a rs. .ur Samuel Kautz Samuel Kautz, of (ieorgetown, Ohio, iormerly J' nent in the hurley tobacco trade and widely known if cinnati, died recently at the age of sixty-two. He had prominent in Democratic political circles. . a ly. lis n- 29 L BUSINESS OPPORTUNITIES For Sale, Wanted and Special Notices RATE FOR THIS DEPARTMENT. THREE CENTS A WORD, WITH A MINIMUM CHARGE OF FIFTY CENTS PAYABLE IN ADVANCE Wanted. ADLER ft MYERSON. INC., Buyers of Cuttings, Scraps and Siftin 332 East Forty-eighth Street. New York ""^ 'New^To?!?^'^®"^""' Vuelta: line aroma. Lopez. 86S K. 78th St. Special Notices. '■""',' '■K;!hn-''\r ^\'V^^'1"TI<>N- SKRVICE. send your slow and bad accounts 1.. iulto!. Mercantile Agency. Newark. Ohio. The Functions of the Trade Paper I think the trade papers are going through the same evohitions that magazines went through years ago— edu- cating advertisers to see the business value of spending time and thought talking to readers. Dealers are not a lot of mules, as some advertisers seem to think. They are alive to good, new merchandise, and it is merely a businesslike deference to their intelli- gence to advertise to them first. After distribution has been fairly well established, then the campaign to consumer> will both move the goods faster and help to stock in other dealers. The trade paper advertising makes it a safer risk for the jobbers to take hold, and thus the new product is skidded along to success in quick, safe grooves without the bumps that are frequently given to new products by over-enthusiastic but premature advertising. I have known manufacturers being spoiled for all time as advertisers by the unintelligent persuasions of some adurtising agent whose lack of knowledge of merchan- dising conditions made him incapable of comprehending the costliness of his impracticable advice to jump into a cam- paii^Mi to the public the very next month. One case I know of was that of a manufacturer in the textile line, who practically decided to spend a large sum advertising his goods, according to a plan laid before him hy an experienced advertising agent. U'hen he told his plans to a seasoned veteran in trade- pai r textile advertising, it didn't take long to point out ho\- utterly impractical it was to begin on the consumer «it 'ice, with the season, style and distribution conditions as icy were. Naturally, when the advertising agent's jdans were ter orarily set aside, he was angry, and desired to warn the advertiser that if he didn't look out. the trade papers ^v< (1 "hog" all his money. lUit in this case it is safe to s«i.^ hat the trade paper advertising saved that advertiser t:),000. The incorporators are J. V. Cross. I. A. Gross. Harry Gross, W. I). Hughes and W. 11. Koch. The Ranney iS: Scellers cigar st«»re on I'irst Avenue, Cedar Kapids. la., has recently been i)urchased by three voung men who have been with the c<»m])any for a number of years. They are I'.arney McPartland, Tom C(mley and T(jm Ryan. Wesley R. Weaver has recently purchased the interest of his partner. Arthur C. Miller, in the Lincolnway cigar store. La Porte. Ind.. and therel)y becomes sole i)ro])rietor. ^lessrs. Miller and Weaver purchased the store about a vear ago fr«jm Sam Cnger. Albert !•:. Tracke. Little Falls, N. Y.. who has con- ducted a wholesale tobacco and confectionery business in that place for the past nine years, will withdraw from that business and enter the automobile field. He has recently secured the agency for the Dodge car. Officers Elected by Independent Tobacco Manufacturers At the annual meeting of the Independent Tob: co Manufacturers' Association, held recently in Washing ju, D. C, the following officers were elected for the ensi mg year : President, J. A. Bloch, Wheeling, W. Va. ; vice-p. si- dent, Wood F. Axton, Louisville, Ky. ; secretary and ti us- urer, Rawlins D. Best, Covington, Ky. Executive Committee. — Benjamin Pearson, Byll Id, Mass., chairman ; William T. Reed, Richmond, Va. ; b)hn J. Bagley, Detroit; C. M. Schmitt, Milwaukee, George Myers, Dubuque. Membership Committee. — C. G. Boalt, Cinciiiiiati, chairman; Carl Walters, Milwaukee; L. A. Whalen, Kudi- ester, N. Y. ; Henry Wichand. Wilkes-Barre, Pa. Legislative Committee. — William T. Reed, Richniund, Va.. chairman; Hugh Campbell, Richmond, Va. ; L. War- wick Brown, Utica, N. Y. Something New With the advent of spring the dealer very naturally bestirs himself, and in view of the near proximity of the season of the year when people move about with a greater degree of freedom, he looks carefully into his stock with the object of seeing that he is well prepared for the hoped- for inroads upon it. While, on the one hand, the regular favorites are carefully borne in mind, the enterprising store- keeper is always on the outlook for new ideas and fresh novelties to draw the eye and tempt a transfer of the dollars and cents from the pockets of his customer to his own cash register drawer. It can never be too t)ften repeated that the dealer wIkj stands still is doomed to remain a business mediocrity. He may make a living, it is true, hut any extent of expansion is well nigh hopeless. Now. as in the days of old — perhaps more than ever, nowadays — peo- ple crave for something new. and it is up to the dealer t(i gratifv their wishes; call them whims, if vou like, but never mind so long as the articles in demand are sellers and money-makers. Furthermore, some of the new lines are not infreciuentlv the wavs bv which new business is at- tracted to the store. El rincipe Gales A THB'OLD Standard IN PURE HAVANA CIGARS SINCE 1854 The Rigbt Nan Can Be Found Through The Business Opportunit; Page. Try it. •r®!ba(2(S® M©ir©[higiiafts° Ass®^feiftn®iBi M®^ns(hraiftS®ini IBQair©anffl BEEKMAN STREET NEW \^ORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), $5.00 Search (see Note B), I.OO Transfer, 2.00 Duplicate Certificate, 2.00 Note A — An allowance of $2 will be made to members ui the Tobacco Merchants' Association on each registration. Note B — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. -March 12, 1917. February 21. 1917. G. S. REGISTRATIONS. QUENTIN DE LA TOUR:— 40.133. For cigars. H. Derkscn & Sons. Oshkosh. Wis. BEAVER:— 40.134. For cigarettes onlv. .Nicholas & Son. Ftd., \evv York City. CHI-ONE: — 40.135. For cigars, cigarettes and tobacco. March 1, 1917. Mochle Litho. Co.. Brooklyn. X. V. RAMON DU VAL:^40.136. For all tobacco products. March 12. 1917. American Lithographic Co.. New York City. SCHAGRIN & ROSEMAN'S SHEET & TUBE STOGIES:— 40,138. I'or stogies. February 15. 1917. Schagrin & Rosenian, ^ oungstown. (.). VAN GELD:— 40,140. For all tobacco products. March 3, 1917. American l.ith()grai)hic C"o.. Xe\y York City. PRIVATE SIGNAL:— 40.140. For all tobacco products. March 17. 1917. .\nierican Lithographic Co.. Xew York City. HIGH TWELVE:— 40,142. For cigars, cigarettes and snuff. Feb- ruary 10. 1917. F. M. Walters. Westniont. X. J. WHITE FOWL:— 40.143. For cigars and stogies. September 27, 1917. H. W'. Le\yis Cigar Company. lUlmont, O. ARIZONA SPECIAL:— 40.144. For cigars. March 7. 1917. Di.xon Fagcrberg. Prescott. .\riz. THREE TIMES:— 40,145. For all tobacco products. March 22, l'>17. American Tobacco Co.. Xew York City. DAHLMAN'S:— 40,146. For cigars. March* 21, 1917. Dahlman Cigar Co.. Denyer, Col. LA BRAVENCIA:— 40,147. For all tobacco products. March 14. 1917. Pasbach-N'oice Litho. Co.. Xew York City. SCHULTE'S TRUMP:— 40,148. l-or cigars, cigarettes and tobacco. l-ebruary 20. 1917. 1). A. Schulte. Inc., Xew York City. SCHULTE'S TRUMPS:— 40,149. I'or cigars, cigarettes and to- l)acco. February 20, 1917. 1). A. Schulte. Inc.. Xew York City. SEAL OF PHILiPPENA:— 40,150. For smoking tobacco, cigars and cigarettes, March 15. 1917. .Abraham F. Zeigler, Lansdale. Pa. LA CROLITA:— 40.151. For all tobacco products. March 14. 1917. The Moehle Lithograi>hic Co.. P.rooklyn. X. V. TREATY STONE CLUB:— 40,157. I-or all tobacco products. March 19, 1917. The Moehle Lithographic Co., Brooklyn. X. Y. TRANSFERS. MI HONRA. Registered (Mi Honorado) l-ebruary 6. 1911. by Klingenberg Hros.. \yho transferred to Shapiro, who transferred to F. J. Lieb. Xew York City. LAN O'BRIEN: — 35,175. I'oV cigars, cigarettes, cheroots and to- l)acco. Registered by D. P. C) r>rien. lUitfalo, X. Y., on October 12. 1908. and transferred to the Dan CJ'Hrien Cigar Co.. P.uf- 'alo. X. v. / CTOR'S FUND. For cigars. Registered May .^ 1889. by T. J. Dunn & Co.. Philadelphia. Pa., who transferred to the .\merican I'-xchange Cigar C"o.. New York City. j >HN HAMPDEN:— 28,843. I'or cigars, cigarettes, cheroots and tobacco. Registered in Tobacco Journal May 6. 1904. by I ley- wood. Strasser & Voigt. who on March 21. 1917. transferred to 'he S. R. Moss Cigar Co.. Lancaster, Pa. 1 \ ADMIRABLE: — 25,977. I'or cigars, cigarettes, stogies, che- oots, chewing and smoking tobacco. Registered in Tobacco World. May 10, 19LL by J. A. Shuhart .S: Co.. York. Pa., and >n March 9. 1917. transferred to E. Regensburg & .Sons. Xew Vork. after mesne assignments. \l)l) tK Ansfers Ol'l-ICF f IP AND TUCK:— 4,505. For cigars. Registered March .^0. 1887. by Geo. Schlegel. Xew Vork City, who transferred to Highland Cigar Co., and they on March 9. 1917, transferred to Perfecto Cigar Co., Columbus, O. TECK & HECK. For cigars, cigarettes, cheroots, stogies and to- bacco Registered by Highland Cigar Co., and on March 9th TrMrrT^'^^ixA^JA^' Perfecto Cigar Co., Columbus, O. IGNACIO HAYA:-38.833. For cigars, cigarettes and tobacco. Registered September 8, 1914, by Sanchez & Haya. and transfer- p^M wJ^VA^J^' ^^^^' *° "^"^^ o^ ^^^^- I'an"'e Haya. V. u ,. ;o.A°'" cigars, cigarettes and tobacco. Registered December 12, 1899, by Schlegel and by several transfers acquired iurA^vV.7?T^T^ ^T^^°' ^'^''^^ ^'o*"^ ^"'ty- on March 14. 1917. MAAWILL. l^or cigars. Registered February 22, 1917, by Key- wood Strasser & Voigt Litho. Co., and on March 15, 1917, trans- ferred to Max Gartman, Philadelphia, Pa IklasteYbecn'rlb^ TASTEFUL:— 36,081. I- or cigars, cigarettes and tobacco. Regis- tered October 29. 1910. by Geo. Schlegel. Xew York Citv. and transferred to Highland Cigar Co.. who on March 9th in u{"c'^ traiisferred to the Perfecto Cigar Co.. Columbus. O. HI-SE-CO:— 34.012. I- or cigars, cigarettes and tobacco. Regis- tered September 5. 1907. for the Highland Cigar Co.. who on March 9th transferred to the F'erfecto Cigar Co.. Columbus O 343 HIGHLAND'S CLUB HOUSE:— 35,519. For cigars Regis- tered October 8. 1909. by Highland Cigar Co.. and on .\iarch 9th transferred to Perfecto Cigar Co.. Columbus. O. MONTE LEO. I"or all tobacco products. Registered by American Litho. Co.. and transferred March 9, 1917, ctf. Xo. 40.044 T. M. A. to M. Sacks & Co., Xew^ York City. C. F. Hanssen to Erect New Factory in Davenport The C. F. Hanssen Cij^ar Company, of Davenport, la., has recently announced that it will erect a new cigar factory at ')1T West Third Sti-eet. that city, to cost ai)proxiniately ST "lIJrDearer.^ Lcaf Tooacco Figuras 39-41, c«bie "CUETARA" Havzuia, Cuba LOEB-NUf^EZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET, PHILADELPHIA K. STRAUS & CO. Impoctan of HAVANA AND SUMATRA AAd Psekan •t LEAF TOBACCO 3fl. MS, 505 nd 307 N. Third St., PhMadalphia HIPPLE BROS. & CO. Importers of Havana and Sumatra and Packers of Seed Leaf Tobacco Finest Retail Department in Pennsylvania 151 North 3d St, Philadelphia E,. Rosenwald (El Bro, 145 WATER STREET NEW YORK A; Cohn & Company hnpofier^ of Ha*bana and Sum&tp^» "^adker^ of Se^d Leaf Tobacco and Growers of Georgia Sumatra \4kl Water Street, . . . New York Established 1870 S. R. KOCHER Factory No. 79 Manufacturer of Fine Havana and Domestic Cigars and Packer of Leaf Tobacco Leading brands— "Volitta," "Quaker," "Nabobs," "1-4-5," "Havana Cream," "Imperial Beauty," "Little Vara" Correspondence with whole««le and jobbing trade invited Factory and Offices: WRIGHTSVILLE, PA. JOHN F. HEILAND & CO. Lancaster County Fancy B*s LANCASTER, PENNA. R>i« E. A. IIRAUSSMAN Importer o HAVANA TOBACCO 168 Water Street New Yerk JULIUS MARQUSEE, 141 Water Street, New York Packer and Dealer in Alt Grades of Seed Leaf Tobacco TELEPHONE 3956 JOHN Established 1890 Correspondence Soliciled KEYSTONE VARIETY WORKS HANOVER, PENNA. Cigar Ribbons, Silk Imitation and Muslinola Ribbon Printed or Stamped in Gold or Silver Labels. Stock Cards. Give Us a Trial. We Want Your Opinion CARDENAS y CIA ^^^'^^ ^^^^^^^' -Nasdecar- Almacen de Tabaco en Rama SPECIALTY-'.'UELTA ABAJO AND ARTEMI8A 126 AMISTAD ST. HABANA, CURA. HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA— Consulado 115 NEW YORK, No. 130 Water Street BREMEN, GERMANY Largest assortment of Plain and Fancy Ribbons WriU for Saiple Card and Price list to Departnent V CigarRibbons WM. WICKE RIBBON COMPANY ^AtiufActurers of Bindings, Galloons, Tuff etas, Safin and Gros Grain WOODHAVEN AVENUE. GLENDALE. NEW YORK The Standards of Amerlc i Lorillard's Snuff , : Est. 17 0 Rail Road Mills Snuff, Est. 18 3 Gail & Ax^s Snuff, : Est. 18 1 ALL OF THE OLD ORIGINAL Maccohoys — 'Kappees — High Toasts Strong, Salt, SWeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELME CO., Ill fifth Ave., New Y ^ THE TOBACCO WORLD 33 MANUFACTURER OF ALL KINDS OF 22iid St tnd Second Ave. NEW YORK Cigar Box Labels AND TRIMMINGS. OHICAOO. 105 WEST MONROE STREET, LOUIS G. CAVA, Mgr. J. K. LEAMAN r icker of and Heater in Leaf Tobacco Offio* and S«l«sreom IIO 112 W. Walnut St., LANCASTER, PA. War«houa«: Bird-ln-Hand. Lanoaatar Co., Pa. THE YORK TOBACCO CO. Packara aadi Jobbara I All Gradaa of John F. Nissly & Co. Packers and Dealers In LEAF TOBACCO Jind Importers of HA VA NA No. 143 Market Street, Lancaster, Pa. • LEAF TOBACCO OHlce and Warehonae. 13 East Clark Av«naa. YORK. PA. MANUFACTURERS OF CIGAR SCRAP TOBACCO LESLIE PANTIN Commission Merchant Leaf Tobacco & Cigars G)n8ulacio 142, Havana, Cuba I. nAFFENBURGH (Q. SONS S.UALITY HAVANA Neptuno 6. Havana. Cuba - ftS Broad St.. Boston. Maaa. ERNEST ELLINGER & C:0. Packers and Importers OF HAVANA TOBACCO Havana Warehou«e,Salud 15. New York Office, 133. 137 FventSt. Io«eph McndeUohn , . n MENDELSOHN, BORNEMAN CBl CO HAVANA GOBACCO IMPORTERS HABANA. AMISTAD 9S 199 WATER STREET. NEW YORK Manuel Alvarez & Co. Importers and Packers of Havana Leaf And Packers of Puerto Rican Tobacco H.vann OfHcc Puerto Rico W.r.hou.e: New York Offic. SAN MIGUEL 136 CAYPv ,78 WATER STREET E. L. NISSLY & SONS GROWERS AND PACKERS OP C HOICE CIGAR LEAF TOBACCO ♦ eking Hou.e.: Lancaster. Florin. Main Office: Florin, Pa. nrical Buyer, always find it a pleanire to look owr our sanplet Sample* cheerfully submitted upon request For Geauina Saw«d CIGAR BOXES. Go to Keystone Cigar Box Co., Sellersville, Pa. Our Capacity for Manufacturing Cigar Boxes Is Always Room for One Mora Good Customer MONROE D. SELLERS. SELLERSVILLE. PA. MILTON H. RANCK Packer and Dealer la Dome^c Leaf Tobacco Office: Cor. Duke and Cheatnut Streets L ANCASTE R, PENNA. Packing House*: Strasburg and Lancaster I Michaelsen & Prasse Commission Merchants Leaf Tobacco & Cifiars 18 Obrapla Street, Havana, Cuba A^draaai GtoMa "HmCVM" p. «. ^^. ^m MAXIMILIAN STERN Havana Tobacco Clave! No. I. Havana* Cuba 165 Front Slnset. New YoA ESTABLISHED 1877 NEW FACTORY I H. W. HEFFENER & SON Steam Cigar Box Manufacturers AND MAKERS OF Patented Wire Bound Shipping Cases HOWARD & BOUNDARY AVE. YORK, PA. 3< THE TOBACCO WORLD HeYWOOD. STRASSER&.VOIGT LiTHO.CO 26-- STREET 8c 9- AVENUE, NEW YORK MAMI A( TURFRS OF Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West Washington St, Chicago, 111. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU A CO.. 129 Fifth Avenue, New York Citj OUR HIGH-GRADE NON-EVAPORATINO CIGAR FLAVORS ^ u u -.. Make tobacco mellow and smooth in character and impart a most palatable flavor FUTORS FOR SHOEING uid CHEWING TOBACCO Write for List of Flavors for Special Brands BBTUN. AIOMATIZEK. BOX FLAVOBS. PASTE SWEETENEBS FRIES & BRO., 92 Reade Street, New York CIGAR BOX LABELS BANDS AND ADVERTISING ^^m BstabUshsd ItM WN. F. CONLY & SON Aiicttwietmd CmmMm Hitdmi 27 South Second Street, Philadelphia REGULAR WEEKLY SALES EVERY THURSDAY. CIGARS. TOBACCO SMOKERS' ARTICLES, SPECIAL SALES OF LEAF TOBACCO. CON- SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEAOim MADE ON DAY OF SALE NEW YORK lf7 M. LOPEZ 8c CO. JohalMt Fermerif of CAUXTO LOPEZ Sk CO. '"^ "' lFmkm» 90 Wall St,New York mLTAABAJ( Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE q INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Ownen and Muutectunn RACINE. WIS., . - - - U. S. A. rrHEMOEHLELITHOGRAPHIffO: Clarendon RoADa.EAST37*=5 St. BROOKtyM,Hyi CIGAR LABELS & BANDS BRANCH OFFICE no West Randolph St. ChicagoJll. ^HIGHEST QUALITY CIGAR BANDS SHOW CARDS TOLDING BOXES, ETC. W!?STEINER.SONS&CO. 257-265 WEST 17" ST. steinerbuiidingNEW YORK. LITHOGRAPH!,CSPECIALISTS CIGAR & TOBACCO INDUSTRY 0LCLUS/^^ MANWACTUMRS SPECIAL I SKETCHES FURNISHED UPON REQUEST if % BELIEVERS IN PUBLICITY These foremost houses of the trade have reliable tfoods to sell and want our subscribers to know about them. Read their story and when writinil tell them you saw it in THE TOBACCO WORLD. .\ No botfus Advertising admitted. Acker. Meirall & Condit Co.. New York — Alvarez & Co.. Mannel, New York 3S American Cigar Co 30 American Lithographic Co., New York J6 American Sumatra Tobacco Co 7 American Tobacco Co.. The, New York 6 ATl^CllCSf l^pCS & mjT^^ •••••••••••••••■••••••••••••«••••••••**••«•••••••••••••• # Bachia & Coi. R. A. 3 Barak BrM., FhiUdelphia i Behrens ft Co.. HaTana, Cuba 2 Bobrow Brother* Govar IV Boucher Cork & Machine Co.* Inc. 31 Brunhoff Mfg. Co. — Business Opportunity 9 Cardenas y Cia. Harana 32 Lopcx, Manuel « . j Lop«z & Co.. M. I ,....!..:.:"*!: ::::::::: 36 Lorillard Co... P. , .. .. 2 liOTerm, Jose *.*.**.***.'. — Loxano. P., Son ft Co. .'...'...'...CoVer* II Manila AdTertising Agency „ 1 Marqaeasee. Juliua ja Melaehrino ft Co., M. l...l."lllllllllllllllllllll»l M Mendelsohn. Bomeman ft Co., New York 33 Memam Sefsrs. Inc — Mtchaelson ft Prasse. Harana 33 Ml FaToriu agar Co., Inc. — Moehle Lithograiriiic Co., Thi^ Brooklyn 36 Morris & Company. Philip j Castro & Co.. Pedro, Tampa, Fla. — ..».., ». ww».. ^. »., ^Hiwu, f«. ... Cayey-CaguM Tobacco Co, <— Nissly ft Co., John F., Lancaster. Pa. Cifuentes, Pego y Ca., Havana, Cuba — Cohn & Co., A., New York 32 Comly & Son. W. F., Philadelphia 36 — Commercial Cigar Co. ^ W Q>mpania Lito^fica de la Habana Cressman's Sona, Allen S. ^euberger, Heinrich. Havana M Nicholas ft Co.. G. S.. New York „ $ Ntssly ft Sons. E. L., Florin. Pa. S3 -« . „ . _ ^ ^ Deisel-Wemmer Co.. Tlie, Lima, O. 1 Demuth & Co^ William — Dunn & Co.. T. J.. New York 3 Duys ft Co., B. — Eisenlohr, Otto, ft Bros., Incorporated EUinger ft Co., Er^M Fries & Brother. New York -44" Cigar Co 2 36 4 Panti% Leslie. Havana, C^Ni 33 l^wk ft Tilford — Partagas, Havana, Cuba — Paabach-Voice Lithographic Cow — nrtterson Bros. Tobacco Co. 10 Pendas & Alvarez i Perfect Humidifying Co. — Philippine Tobacco Co — Por Xarranaga — ^irtaondo Cigar Mfg. 0>., Juan F. 1 Sactne Paper Goods Co., Racine. Wis 36 Ranch, Milton H., Lancaster, Pa. 33 Regcnsbura ft Son. E.j New York Gsrver II Reynolds Tobacco Co., R. J 27 Rocha. Jose F 32 Rodriguez. Salvador Covv II Rodriguez. Arsuelles & Co. 3 Roig & Langsaorf. Antonio — Itosenwald ft BrM.. £.. New York 32 Gato Cigar Co.. E. H Gafla Sumatra 0>. Guerra, V.. Diaz & Co.. Tampa. Fla. 3 7 ■...•.*•......... Hamilton Corporation, The ••....•..•••••.*..•....••*•«.... ••••••*••• "" Heekin Can Coi, — lIclTener ft Son. H. W., York, Pa. 33 Hciland & Co.. John F.. Lancaster, Pa. 32 Helme Co.. George W.. New York » Henry's Cigar Co. — Heywood. Strasser ft Voii^t LtdM. Co. of New York 36 Hippie BttM. ft Coh Wiilafel^ia •*...••... ......••.• ..•••*........ 33 'titles ft sIv^NMiuial, I^L, Phil^TClpliia •.•«•..•••..•••..•..«•••••••••.••.*«. ^ KaiTenburrti ft Sons, X., Boifaa, 1I«M. ....•.•...•••....••.......• SS Keystone Variety Works, Hanover, Pa. £ Kocher, S. VU Wri^tsvtUe. Pa. 32 r^raussraan. c. A.. Mew Itorlt ................................................ #2 iiiisKy, A. 0. .................................................................. # i-nnaau, uiarles. New Yoric *•••*•..«.•••«*••••••.•.(..•••••••.........•..•... 2 laiic, Robert E., New York — Leatnan, J. K., Laneatter. Pa. 31 j-«wis. I., Cigar Manalacttmng Cb. Qiver IV Sanchez y Haya, Tampa, Fla. San Martin & Leon 10 Schlegel, Geo.. New York 33 Sellers, Monroe D., Sellersville. Pa. 33 Sheip Mfe. Co., H. H., Philadelphia — Shields-Wertheim Co.. Cleveland, Q — Smith. Garrett H 31 Steiner, Sons & Co., Wm., New York 36 Stem. Maximilian 33 Strana ft Co.. K.. New Ywk 32 Suarez, M. A., Havana 32 ^ S^aOa n W UA, X* ••••«««ao**e**e«»B***a**********«*******«*********«**«**«« United Cigar Manufacturert* Co. — United Map Co — U. S. Playing Card Company United States Tobacco Co., Richmond, Va. .. Upmann. H*. riavana .«.•...«.....*.............*••...........•..........«...•. g Universal Tobacco Machine Co S w Widte Ribbon Co., Wm., New York TVffjnmttfl'nnirnfl W^ ««*oo««a««e*««#>««*4o*»*««»*a**«oo»ooe York Tobacco Co., Hie, York, Pa. tsma iRREraiLAR PAGINATION 36 THE TOBACCO WORLD HEYtfOOD,STRASSER&,VOIGT LiTHO.Co 26 ^' STREET & 9- AVENUE, NEW YORK MA\L I M Tl l?l R^ Ol Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West Washington St., Chicago, HI. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Caaadb PHILADELPHIA OFFICE 322 Chestnut Street SOJ^ma REPRESENTATIVES ADOLPH FRANKAU & CO.. 129 Fifth Avenue, New York Citr OUR HIOH«mMA8 NON-EVAPORATING QGAE FLAVORS ... . u . Wbkm tobacco mellow and amootli In character ai^ laipart a most palatable flavor rUTORS FOt WOKING ind CHEWING IWkm W^to l«r IMt irf Fiavoni for Special Brands BBTOI. MMIAnini. BOX nu^VOIS. PASTE SWEETENEBS n^^ Bk BEO.» OS Reada ^eet. New York CIGAR BOX LABELS BANDS AND ADVERTISING /////m/// W YORK im WN. F. CMLY a 27 South Second Street. Philadelphte RBGULAR WEESLY SAUiS EV^Y THURSDAY. CIGARS. TOBACCO SMOKERS' ARTICaiAS. SPECIAL SALES OP lAAF TOBACCO. MGNMENTS ^M^aTH). ADVANCES MADE. — ' MADE OH DAY CV SMM IS? T«l M. LOPEZ & CO. Formerif ^ CAUXTO LOPEZ A CO. tISFlSSiAs 90 Wall St,NewYork Parmenter Wax-Lined Coupon Cigar Pockets MVOSD ^RFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE f INDmi^a> BY ALL SMOKERS, and SM tlM MC^T EyPiUrnVE AdvMtUi^ Medium Knows Racine Paper Goods Company Soto Own^s^ Mi»iAK:tur»s RACINE. WK., - - . - U. S. A. EMOEHLtLl'riOGRAPH no Clarendon ^(oisMimM^^SiM^S^ r.A ABE BANOa "■ifiWfcirwfWf no West Randolph St. ChicaooJll. W^STEINER.SONS nmm wauty CIGAR BANDS OW CARDS DING iOXES, WEST r. STIMnHMlMNG EW YORK LITHOGRAPHIC SPECIALISTS FOR THB CIGAR & TOBACCO INDUSTRY MANUfACTUHRS SPECIAL trc. SKETCHES FURNISHED UPON REQUEST "^ BELIEVERS IN PUBLICITY These iiwemosl houses ol (he trade have reliable iloods to sell and want our snbscribers to know about them. Read their story and when writing tell them rou saw It In THE TOEAGGO WORLD. .*. No ^^^is AdveMslntf ^hidtted. Acker, Merrall & Condit Oi*i New York .■*.••.•*.•• Alvarez & Co., Mannel, New York Aincricsn v-igsr \^Oc ••••*••••••**•« *•< •••.•«.••«■•«•*«•*«•• ■■.•*•••«••*«•••«»•••• American Lithograi^c Co., New York , American Sumatra Toba^ Co. American Tob^^o Od., The, New York B »«.**a«aa««a«aaaaaai X#3Ctllft & ^^*t _*** •^ • •* ••■«a«*aaaaa«aa*aa««aa«aa«aa«aa»« ■ Bavttk Broa^ nUU^I^hia Bobrow Broken Cover Boucher Cork & Machine Co., Inc. Branhoff MC^ O^ Business (^^wtoaitr as 30 36 7 6 i 3 3 31 WftrQCnSS y wtftp *&ftyftm( ••••«• ••■••a a ••«•••■••■••••••• •••••••••■•••••a«aa«a*«aa #3 W0StrO ck wO«p A CuTOt AESB^fty f IE. •••«***a«aa«aa*a«*aaaaaaaa«a«aaaaaa«aa»aaaaaa* "^ Cayey-Cafuaa Tt^a^o C^ — Cifuentes, Pego y Ca., Havana, Cuba — wonn uE Uo*, »«, ^ew ieotk .....■....*.•...•...**.•..*..............•.......... ## Comly & Son, _ vv , F., Philadelphia ...•.•..«•.....................•*•..•...•..• 3b (jommerctai s^i^ar wo. ...•.•••■.....«....•......•...«...•*•..•**•..*...•.....•.■ "* Conipania X.iti^rauca vt la Habana .«...•........•....*..•..•.•......•......•. ^ Cressman'a Somh iUlaa B. — DeiseI*W^eminer COtt The, I.iiiia, O. .......................................... 1 Dcrauth & Co., William — ounn G£ x^o., Xm j*% Mew xoric ....•.*«■•*....•..•.«•.•......................... v *^UyS «K \*©*i mm% .....................•..................•.....■..•........•.•*••. ^* Eisenlohr, Otto, & "Btom,, Inmrporated ....•...•.••••••.■•••«»*«4»M««^a»»«*H. M £.i.tn^er cs wO*a jEh fleas •*..... •.......*•..*...**..•«•••#*...... ..*•***..•#..«.. ^v rrtes s UnHMUt RJM^ Yo^fe *...•.....••......«*■■.• •*44" Cigar Co ..,.,.,,.. Freeman, Sidney J, ..■* *«#^tt*-aik«A««tpp*ik*»«# A »*■•***«-■ »aK#*-»*K«»ff^*t*4«4a Uafla Summtfm 0&, uuerm, V,, Diaz & Cq,^ Tampa, Fla, 9* « KK* « ■«»*»«#«#■*■*«««■ fea*#«*4#***«B**»«ati I * • # fc • .. 4 _ '^^*^**' \i^4U w^^ •#*aaaaa*»a«.****f*caaa**a«aaaaa**««aaaa»««a#a #«■ ••*#•**•«•«■•*• ^^ ^ iCjl clICF Ofc SOlly £*« W ^ Z O* &t ^TA* *■*«■«*■. .•••••«««Bv#«aaa*9a«««aaaaaa«a«aa« #3 Iluiland & Co., John F,, Lancaster, Pa. .....••.*.......«•....••...•.. 31 Ilelme Co., George W., New York ...........,....«........•*•.............■.■. tt licury's Cigar Co .,...,,......,..,,.,,,.«.,.,,,,,., .,i,,,. — Ileywood, Strasser & Voight Litho. Co. of New York «*..•....•....••••»... « X nipple Biwk, A ^^, Steilatel^ia ..•..«..•..••.....••■•■•*••••««••■#■.*...■»•« tt Jcttiea A M k^ U^ nil^tol^te .•..•.•* **iB^#-v#-#«4~**««**^vvir****« •«»• cVT«-v*»VVVV»v#wv>a#««s##w#«*a#-V«.p#s^ b^* r^ - stone wi03r Joox i,^« *•«••«*■■■•••»■ «««««*«««•«««««■«■««*«*•«««« a«B**K*sji««¥ ^#: Keystone Variety Works, Hatim^r* P*» a*****, •«•».,•*•****«•««••«. •».»*««.. ^ ^Oc^ner, ^ K-^ WrightSTille, Pa* *»»««a*«**«4aa«a»*a**««*«aaa«»*«*a««««**«««*« |0 J%- AUSsmUfl^ £•■ ^L*| A^eW Z OrK a aaa ta« #•##«*# at «*•««••««#**• ca a»*~aa»«a«a#**aa«* «^ ■* ■ *Jf i •• ^M aB*»#*«*a*t«»«**9«*aaa**av«*«*««***«a*ava«v««>**aa*a*«ca4aa*8aaaBa v ^ ate, Robert E., New York .*...•..*•,.*..****.,...*,..„,**..•♦».♦**.......,,* — I r WIS, I., Cigar Manulaetttring On .•***.«..a«a.««.«*...*a*«a«*«.v*aa*aC^i^r YV J is^ett & Myers Tobacco Co. ••**•**#»*«•••••««»«««•». *«••»••••*••*««*«««•.•«.* 4 i" '" J*i^uTI€E i. OOaCCO w9b a a aa*«a«^«aa««#«»*«**««« •««a««a«»a**c«a**a*«»»**aa«a««fl ^V = ^-, ^ W %= 11 1 llal ^^ 30llSf 3« a • a * ** • « aa a a -a t^a a a# aa^a aaaaaa a^aa #« •#*«««■«« a ar aaaAaaaacavaa #tf Lopes. Manuel , , ^*'5 Lope* & CO., M. .!!"*"!."" 36 iMvrera, Jose '. Z. Lozano. F., Son & Co. .'...'.'.'.'...'ciVer* XI Manila Advertiaing Agency \ Ma^MSsee. JuUtui « J^SSSr'SS^rBr .* .^..f!"..*"!'..:::::::::::::::::::::::::::::::::::: 5 Mi Fai^nta ^^ir ft,, lae. ., — ^^Ua Ul^^fa^e Co.. The, Brooklyn .*..*.*.*.'.*.'.'.'.'.'.*.*.*.*.*.*.*.*.".".'.".* U Moms & Company, Philip j M Keubeiver, Heinrieh. Havana f^euoeiver, neinneft. Uavana 32 NichoUa 4 Co.. G. &, New York 3 Niaaly ft Sons. E. L., Florin, Pa. ... Niasly & D»., John F., Lancaster, Pa. Panti% Leslie, Havana, Cnba Park & Tilford . •aaaa.aa«a.«.*«**«*«*a9«*B****«»«ft«.a. ■«,■*..«« Partagas, Havana, Cuba Paal^eh*Voi« U^^p«^e Co. ntMr^ Bf^ To^»o Co. ... Pendas & Alvarez Perfect Humidifying Co. niilippine Tobacco Co Pot Xanmni^ Porttton^ Ct^r Mfg. Co., Jnaa F. »•••**« 33 33 33 1 •aa«**aa»«aaaa.*9*«*.*«**a*«i •••«*•••«•.«••••■■ aaaaavaaaavaaa.t.B*. ••.«••••*« aaaaaaat ■ • • ■ ■ ■ I t.*««**a««...*a Racine Paper Goods Co., Racine, Wis. 36 Ranek, Milton H., Lancaster, Pa. S ^genabtt» & Son, E.^ New York Cover II Reynolds Tobacco Co., R. J , 27 Rodriguez, Salvador .........................Cover II RodrigiKZ, Argueiles & Co 3 Roig & I^ngsdorl, Antonio — Rosenwald & Bros., £., New York U § p vi^*fe*rv:'«»«4r^ **a4 1 » «• a *•»****•« •■ #*#*♦♦♦* ■••■ra* a a*s»* ♦ a • •■•«a**aaa***B*aaaA * >aa«aaaaaaa*a«a SanciiM y Haya, Tampa, FJa San Martin & Leon Schlegel, Geo., New York ... Sellers, Monroe D., Sellersville, Pa. .. Sheip Mfg. Co., H. H., Philadelphia .. Shields- Wertheim Co., Cleveland, O. .. Smith. Garrett H. ..........^ Steiner, Sons & Co., Wm., New York ••.*.••■•.••...■•.....•..,. Stern, Maximilian . Straus & Co., K., New York ......•..■.■•*. ....... ....•• Suares, M, A., Havana aBaa*a**a*******«*H»« a a* aa a a »*a ifa*s«a*v*BBBa«*«*«»«^**c« i*pa Wm *m *a * * • * m aBaaaa a* .a»Baa#aa*a»**#aa#t#aa^aa ■*««*•*••■ * • * • «* « a * ** aa a a a « • « i mm ■*a#aaaaaaaaa««aa**a«aa4#aa*aaaaaaaaaaaaaa. ■«*««* « 10 33 33 31 U 32 U TsylWt Wm, T« mm m% aa aa %% m*m% iaa-«~*ai(4»v«*A#Ji#« ta_W-«iti«^ ***••»* # o IJniJ^B American Cigar Opt ♦.•••«fi»*«*»»»»^*»»«*»»»«».#.»».»«^..»»#. ••....,,,. 3 United Cigar Manulaclurers* ^k ••••■•*••*•.•••..**«.*•«..■..*.*........... ^ wnited JAap wo. •««•..*.......*.......■.**..........•..*.*«•*.*....*...........■■ *^ U. S, Playing Card Company ••..•••••••••.*«..•■•.••.*•....•■...»..,..(..,..,.. ^- United States T(>l)acco Co., Richmond, V*. <.•••.•.•■««. •■.....ii. ,.,,...,,,.. ■■• Lpmann, H., xiavana *...., ..«..4.»K»«.»:ii.......*....4««..**««.«#«**4.***«...*. % Universal Tobacco Mathitie Co, ,•,...•.,.■•...,.«.. »......t.,,.t,..<.i,,.,j.,, $ w Wielw ttl^m tet.^ Weymann-BrutoM ^XwM vr»fp^«%*«**«>*a a a «a a * *a»aaaa«aaaa«k**««a»« ^^ »•*••• a* a«»#»»*CCW^r *▼ York TobaMo ^., n«» ^m% Fa. ..*..*. #aa*aaa##aa*p aaa g^H^i^aaa #« a » 4 « mm a * 1 INi w il^Hl i^--mLK,i.S ■,'i'',';ih!ii"' WE GtARANTEE Copenhagen Snuff To Be ABSOLlIfELY PURE WE guarantee Copenhagen Snuff is made from the who Tenneuee and Kentucky Tobacco, We guarantee the sweetening and seasoning and flavors and scent, m fact •verything that is added to the. tobacco or put on the tobacco, is pure and nay be used freely in food under the United States Pure Food Laws. OUR OFFER THAT every user of Copenhagen Snuff can feel entirely safe and know that he is using a pure tobacco, we offer to any man ' including our own employees ) Five Thousand Dollars who will show our guarantee to be incorrect, or to any man who finds in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that may not be used freely in food products under the United States Pure Food Laws. Weyman-Bruton Company 1117 Broadway ^^^ New York /y^ PRESIDENT Mr. Dealer-This Sign oh\burWindoui and a Bii; Stock of John Ruskin Cigars in your store always means Big Business and Satisfied Customers. All projjressive dealers recommend and sell John Ruskins — theT^est and biggest value in the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS aCAR MFG. CO.. NEWARK. N. J. The largcM independent and moat progrettive cigaf factory n the world. i 1 I I I I A New Window Trimming Book 1 SHOW WINDOW ^i| BACKGROUNDS \v ( I I •n?r'-i'.i".i'.".;u!' ^ The most useful window trimming ; book that has yet been offered to the public. ^ This book con- tains a total of 1 50 background draw- ings and a num- ber of small detail sketches. ^The first half of the book has the displays arranged in the order in which they should be installed. ^The backgrounds are arranged in such a way that anyone can follow them out. IjThe editor has had more than twenty-five years' experience in every phase of window trimming and it has taken ten years' continuous work to prepare the drawings. Every mer- chant should possess a copy of "SHOW-WINDGW BACK- GROUNDS". Prepaid, $1.50. 236 (ClirBtmit &trfrt yiiiladdtjiiia X3he Bopic of Today To some it's The War, To some it's The Approaching Base Ball Season To some it's The Easter Fashions To the man who knows it's that Good Clear Havana Cigar ALL THE TIME ITS HIS Uopic THERE'S LOTS OF TOPIC FOR DlSCUSSIOy THERE'S ONLY ONE TOPIC TO SMORE BOBROW BROS., Philadelphia Leading Features Tobacco Industry Marked Up for Sixty Millions of Two Billion War Tax Cigar Manufacturers Have not Raised Prices Enough Says President of Leaf Association Messrs Eisenlohr Donate Palatial Yacht **Miramar** to United States Government Relations of Jobber and Retailer «n , -i« Charles Soby SellsOut WholesaleBusiness \ Tobacco Firms Gain Despite High Costs **John Ruskin'* Cigars in Waco, Texas Trade Letters of Vital Interest From All Sections Latest Reports From the Cuban Market Latest News of the American Leaf Tobacco Market Registration of New Brands of Cigars Cigarettes, Tobacco, Etc. ESTABLISHED 1881 Vol. XXXVII No. 8 PUBLICATION OFFICES: 236 Chestnut Street, Philadelphia F. C LOZANO V m LOZANO TRADE MARK M. 0. S. rat. OfflM F. LOZANO, SON »• CO. U S. BONDED CIGAR MAWUFACTUREM Makers of the Famous "F. Lozano" Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York AddrM, 437 Fifth A^ THE TOBACCO WOBLD MADE IN BOND HAVANA CIGARS Highest Quality Best Workmanship MADE BY V. Goeira, Diaz & Go., Tampa, Ha. La Flor de Portuondo EL GRANDE ft The 'PO Q/:c/cr/uvn€£q CIGAR MFG. CO PHILADELPHIA < MANILA CIGARS Jis Mild and as Cool as a breeze from the sea— Manila Cigars burn perfectly— They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every ^Box ESTABLISHED 1867 Y. Pendas & Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "QUALITY" Office and Saleifoom, - 801 -«)3 THIRD AVE. NEW YORK CITY For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. THE TOBACCO WORLD F. C. LOZANO TRADE MARK Keg. r. $. ral. OffUi ^ K LOZANO F. LOZANO, SON »• CO. U S. BONDED CIGAR MAWUFACTUREM Makers of the Famous "F. Lorano" Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York AddrMt, 437 Fifth Avcnaa MADE IN BOND HAVANA CIGARS Highest Quality Best Workmanship MADE BY V. Goenn, Diaz & Co., Tampa, Fla. La Flor de Portuondo "EL GRANDE" "^:r (3/!(Jcr/ficn€/o CIGAR MFG. CO PHILADELPHIA MANILA CIGARS yis Mild and as Cool as a breeze from the sea — Manila Cigars burn perfectly— They are all hand made, Spanish method— They have body aru character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every Sojc ESTABLISHED L%7 Y. Pendas 61 Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "OUALITY" Office and Salesroom, 801-503 THIRD AVE. NEW YORK CITY For Gentlemen of Good Taste San Felice C I O A R S The Deisel-Wemmer Company LIMA, O. [NTENTIONAL SECOND EXPOSURE ujV" • *\ 1.1 THE TOBACCO WORLD ^ CIGARS reduce selling cost- bee ause an ever constant demand, created by Cinco Quality, insures a quick turnover " stock. LONDRES CONCHAS PANETELAS OTTO EISENLOHR & BROS., INCOHPOWATEO PHILADELPHIA. Quality Paramount CELEBRATED H. UPNANN CIGARS Strictly Independent Manufacturers CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street - New York Board of Trade Bldg., Montreal, Canada SANCHEZ Y HAYA under A New Brand from Old Number 1. Simples now read^ for "IGNACIA HAYA" Brand Package and goodi .how quality and cUm in •▼ery detail. •U nor de Sanchax y Haya" hara alway. been leaders in their field. Better than ever. SANCHEZ Y HAYA, Tampa, Rorida THE TOBACCO WORLD MADE AT OUR NEWARK, N. J. FACTORIES -^ROCKY FORDK* QUALITY— HAND MADE-SUMATRA WRAPPED— NICKEL CIGAR We also manufacture, at our several factories located at PITTS- BURGH, PA., a very attractive and extensive line of Cigarf and Stogies to retail at 5 for 10c — 4 for lOc— 3 for lOc and 2 for 5c., giving the Jobber and Retailer an exceptional margin of profit. Write For Futl Information UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH ji Cigar tcith Hardly a Rival MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUGUST KUTTNAUER, Gtaertl RcpnMnUtiYe, 235 FIFTH AVE., NEW YORK y^^^^^^^ Free! Free! SAMPLES Ask and You Will Receive ....FIFTH AVENUE.... A Union Made Cigarette of Quality lOc FOR PACKAGE of 10 Mouthpiece, Cotk or Plain Tip I. B. Krinsky, Mfr. ^JC n LIVE DISTRIBUTORS WANTED Street . Y. C H. Q2CTO CIGAR COMP2SNY Write far Open Tatritorr Faetofy: Key West. Fie. New York Office; 203 W. Broadway T. J. DUNN (a CO. MaK«r« of The New Bachelor Cigar 401^03 E. 91st Street. New Yorh BACHIAS HaranaCiguv For Hen of Means Renowned for Unifomiity ^1>R/fTirgB9 »r THE GREEf^ AND COLD BAND Re A. BACHIA & CO. *T WmI iimiiMiilt Si. New York TAD EM A "^ctoARs Arguellesp Lopez G Bro. MAKERS GENERAL OFFICE FACTORY WAREHOUSE 222 PEARL STREET TAMPA LEALTAD 129 NEW YORK FLORIDA HAVANA G. S. Nicholas & Co. 41 and 43 Beaver Street, New York DIRECT IMPORTERS of the highest grades of Cigar. manufactured by the Independent Factories of Havana all of which are made under the personal control and supervision of the oldest cigar manufacturers in Cuba, thus retaining for each its own individuality. Price List Mailed Upon Request. I HAVANA CIGARS ROMEO Y fUUETA The Leader in all the World's Markets 0. S. RtprtifMtatlft: Wa. l.UjUf. IS Brtri lt,N.Y.ilt7. BAYUK BROS 5 + CIGAR THE PERFECT CIGAR THE TOBAr'CO WORLD THE TOBACCO WORLD i^-v ffOW do you know she's weaving j/ouvviolGi:s 9 - - -^ w / N .. k :-rf You sent them because of their fra«Tance And how personal the meMage you expect that fragrance to convey. How perfectly you trust >*• T"»»* likewise your sense of fragrance in choosing your tobacco. Depend upon it. It Jill never deceive you. A tobacco with a pure fragrance w.ll always satisfy — "Your Nose Knows." Such a tobacco is \ -r^ > ..J "^ ThePerfed Tobacco for Pipe and Cigarette Its pure fragrance is the pure fragrance of Nature. The rich, ripe, Burley leaves of which Tuxedo is blended are the sunshine tips of the best plants o\ Old Kentucky. Their pure fragrance is the soul of tobacco— You^oseKnows. ' U Try this Test:— Rub a little Tuxedo briskly in the palm of your hand to bring out its full aroma. Then smell it deep- its delicious, pute fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment. **\our Nose Knows'* lOcent Tins HALFjndFu: Pound Ola HUMIDQR We are proud of STAG. And your customers will like STAG. Because STAG is the ripened product of " 1 56 years* experience in making good tobacco ! You lay a smooth, firm road to loyal patronage when you recommend STAG. STAG backs you up I EVERLASTINGLY GOOD One of the Current TUXEDO magazine advertisements Of Interest to Pipe Dealers At 50 cents and up, a WDC pipe made of genuine im- ported French briar affords a better profit to wholesaler and retailer — And^ives the smoker a pipe well worth every cent he pay^s for it! In spite of the difficulties in procuring genuine French briar, W^DC pipes are being supplied in their usual high quality and finish and are be- ing nationally advertised to pipe smokers, at retail prices of 50 cents and up. The WDC triangle trademark is proof of highest quality and satisfac- tion. Stock the advertised lines listed below and cash in: WELLINGTON to retail at 50 cents and up BRIGHTON to retail at 50 cents and up WINDSOR to retail at 75 cents and up STRATFORD to retail at $1.00 and up WDC Hand Made to retail at $1.50 and np WM. DEMUTH & CO. New York THE TOBACCO WORLD THE TOBACCO WORLD □ LARGEST PRODUCERS OF SHADE TOBACCO IN THE WORLD Our 1916 Crop of SHADE WRAPPERS grown upon our Connecticut, Florida and Georgia Planta- tions, mark a new era in the history of the industry. ^ AMERICAN SUMATRA TOBACCO CO. 142 WATER STREET, NEW YORK L theQw^'ILShok KMACa IE TO THE PROGRESSIVE RETAILER! LITTLE .-rw^ ^e-noi 5*STRAI0HT Y OU are interested in knowing that the retail cigar business has a future. Possibly at no time in its history has the cigar industry, as a whole, presented a more favorable aspect or resolved itself on more legitimate lines. Although the cost of tobaccos and tory and development of the cigar Indus- materials entering into the production of try in its entirety and the turning point cigars has increased considerably, never- ' ' theless the manufacturers of standard brands have realized that in order to improve and standardize the craft, a higher wage scale must prevail. in the career of the progressive retailer. Being deeply interested in your success in building a strong and lasting business we feel it within our province to suggest the method by which you may receive All of this marks a new era in the his- every advantage so justly due you. Three factors enter into the successful conduct of your business ; 1. Store Location 2. Your Personality 3. Quality Merchandise I f XL SfM.io«» * Sf^n^rt 1 Trade naturally flows your way if you have a good location, and your personality cannot be dis- counted, but the real big, vital asset in attracting and perman- ently holding vour trade is Quality Merchandise. How better then can you per- manently establish yourself with the consumer who is rapidly be- ing educated to an appreciation of values, than by recommend- ing standard brands of cigars, which are advertised? General Cigar Co., Inc. NEW YORK CITY \ . •.,. «,, , .,' 'I :-:* » ^ 10 THE TOBACCO WOBLD %m Wit^ Behrens & Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands "Sol" and "Devesa de Murias" Independent factories Our Motto: Quality, always a little better than Havana's Best HUBIAS )i Qoing big -bigger -biggest! Not simply here and there but everywhere. What? FRAT. lOc quality— lOc quantity — retails in the Patterson duo-paper package at 5c Would cost double in tins. Most jobbers are supplied. Origfautl Pattersons of Richmond, Va. Because we have produced a genuine clear Havana cigar that pleases many smok- ers of high-class goods you will find one or more of the San Martin & Leon brands constantly in stock in many of the better class of cigar stores, cafes and clubs through- out the country. **Flor de San Martin & Leon", "Hoyo de Cuba" and **E1 Briche" are brands made by us under Government supervision in a bonded factory. Into these cigars are put the finer qualities of Cuban leaf grown on our own plantations on the Island of Cuba. You can profitably better your trade by stocking one or more of these brands. San Martin & Leon Tampa, Florida Memberl,Tobacco Merchants' Association H.S. LOEWENTHAL S. LOEWENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK "LA MEGA" "il^r HAVANA CIGARS OF THE HIGHEST QUALITY AND BEST WORKMANSHIP V. Guerra, Diaz & Co., Tampa, Fia. M. MELACHRINO & CO., Inc. EGYPTIAN CIGARETTES YoM Cannot be Mistaken II You Stock the Easiest Sold Cigarettes M. Melachrino & Co., Inc., are purveyors and supply all the Courts, Embassies, lao Clubs and 360 Regimental Messes throughout Europe GRAND DEPOTS OF ( London. 8 Regent St.. S. W. Calcutt. 1 0 Government Place CAIRO. H«d Office and Factory M Melachrino & Co.. Inc. "( Capetown. South Africa Alexmndna. Rue Cheriff Pacha Hamburg. 1 8-20 Grouse Backer»tr«Me AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE !JST UPON APPLICATION 214-216 WEST 47th STREET, NEW YORK Vol. XXXVII. PHILADELPHIA AND NEW YORK, APRIL 15, 1917. No. 8. CIGAR MANUFACTURERS NOT FULLY PROTECTED BY PRICE INCREASES President Mendelsohn Warns That Fortunes May Be Lost in Industry if Adequate Price Adjustment Is Not Made — Suggests Convention for Dis- cussion of Subject m^ \K his annual address to the trustees and members of the Leaf Tobacco Uoard of Trade of the City of New York, President Joseph Mendelsohn strikes a warning note to cigar manufacturers by calling their attention to the fact that they have not niised prices sufficiently to adequately protect themselves. lie states that increases cover only a fraction of the in- creased cost of the cigar manufacturer's raw materials and warns that fortunes may be lost if some adjustment is not quickly made. President Mendelsohn says further that a continuation of the present haphazard methods of selling cigars will not only impoverish the manufacturer but will deprive him of credits as merchants will be unwilling to sell him goods when he knows that they are used in a product sold at less than cost. The suggestion is offered that a convention be called for a serious discussion of the subject with the object of establishing a scale of prices that will give needed relief. The president's address is as follows: "Kaleidoscopic changes have characterized the leaf to- bacco trade during the past year. Scarcity of merchandise has caused prices to soar, demolishing high water marks of former days, and prophecies that the limit has been reached have only been answered by new high levels, until otic wonders when this situation will find its climax. "It is true that the supply falls mightily short of the dc'inand, but it is also true that a great quantity is absorbed by the largest interests, and it is said that they have stored up supplies to last for a long period, while the largest num- ber of manufacturers are reduced to a hand to mouth suj)- ply, entirely inadequate to ward oflf much longer a situ- ation which spells ruin. "The manufacturers have not adequately protected themselves by raising prices sufficiently ; advances made cover only a fraction of the increased cost of their raw ma- teriril, ignoring the higher prices they have to pay for labor, box(s, labels, etc., and it is quite clear, with no relief in sight, that fortunes will be lost unless the cigar prices arc qui'.kly and substantially adjusted to conform to the con- aitn ns. It would be well if the cigar manufacturing indus- try >vcre to call a convention for a serious discussion of this subject, with the object of establishing a scale of prices whi.h will give them the needed relief. "To continue in the haphazard manner in which the sell! t^ or of cigars has been carried on, will not only impover- ish t;ie manufacturer in a time when he is surrounded with prost erity, but it will also deprive him of such credits ^vhic]^ are needful to carry on his business. No merchant Will i.ntinue to sell his merchandise when he knows that It IS 'iscd in cigars that are sold at less than cost. It might be well to give this subject serious consider- (Continued on Page i8) SIXTY MILLIONS SUGGESTED AS INDUSTRY'S SHARE OF WAR TAXES New Sources of Taxation Figured to Raise $1,807,250,000, One-half of Estimated Cost of War for One Year— Other Half to Be Raised by Bond Issue— Double Tobacco Taxes 1 I HE suggestions made by Secretary of the Treas- ury McAdoo to the Senate Finance and the House Ways and Means Committees regarding possible new sources of taxation to raise $2,000,000,000, or one-half of the estimated cost of the war for the first year, mclude a contribution by the tobacco trade of about $62,000,000. The different branches of the industry are figured to raise the following amounts: Smoking and chewing tobacco, $25,000,000 Cigarettes, 17,000,000 Cig^^rs, 11,600,000 Retail dealers in cigars, etc., 4,800,000 W^iolesale dealers and jobbers, 2,500,000 ^""ff» 1,000,000 Total, $61,900,000 The Secretary's schedule would double rates on cigars weighing more than three pounds a thousand, cigarettes weighing less than three pounds a thousand, snuff, smoking and chewing tobacco. Wholesale dealers including jobbers and retailers who are now not taxed would be taxed $25 and $6 a year, re- spectively. By following these recommendations it is proposed to raise half the estimated war cost of the first year $1,807,250,000. ' Outstanding in the suggestions are greatly increased income and excess profit tax rates, taxing of many imported articles now admitted free, and stamp, liquor, amusement, sugar, coffee, tobacco, soft drink, freight and passenger transportation receipt and motor car taxes. All the data is sent to Congress for its information without recom- mendation. Probably the most far-reaching proposal concerns in- come taxes. The Secretary estimates that a fifty per cent, increase on individuals and corporations for 1916, collect- able in June, would yield $165,000,000 additional. For 1917 he points out that to lower the income tax exemptions from $3000 to $1500 for unmarried persons, from $1000 to $2000 for married persons, to leave the normal tax at two per cent., but to raise the supertaxes materially would make the law produce $310,000,000 additional in June, 1918, without changing the corporation tax. The highest rate on supertaxes under the plan outlined would be forty per cent, of all incomes above $1,000,000. Other sources, the Secretary believes could be made to yield additional income, as follows : Taxes on articles now admitted free, $206,000,000; freight transportation receipts, $100,000,000; excise tax on sugar, $92,000,000; refined petroleum, $75,000,000; stamp taxes on theatre, baseball and other amusement tickets, (Continued on Page i6) IVi^ 1 j2 THE TOBACCO WORLD THE TOBACCO WORLD THE TOBACCO WORLD 13 ESTABLISHED 1881 PUBLISHED ON THE 1ST AND 15TH OF EACH MONTH BY THE TOBACCO WORLD CORPORATION J. ULWTON KBNDRICK, Treasurer PUBLICATION OFFICES 236 CHESTNUT STREET Bell Telephone— Lombard 1768 PHILADELPHIA Keystone Telephone— Main 1824 r. LAWTON KENDRICK ^^f**"* ^^l"! HOBART BISHOP HANKINS AdvertlBln» Manager BUREAUS OF SPECIAL CORRESPONDENCE TAMPA MILWAUKEE LANCASTER CINCINNATI HAVANA, CUBA, OFFICE-PERSEVERANCIA 8. CARLOS M. WINTZER Repreaentative Subscription in United States, Postage Paid ...$2.00 per Year Foreign Subscription. Dominion of Canada and other Countries , _, , , TT ■ $3.50 per tear of Postal Union ,e r- «♦- „, , -, 15 Cents Single Copy ADVERTISING RATES MAILED UPON APPLICATION Bntered aa Second Claw Mall Matter December 22. 1909. at the Poat Office. Philadelphia, under the Act of March S, 1879 Vol. XXXVII APRIL 15. 1917 No. 8 TOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES. „ , President JACOB WERTHEIM, New York vioe-Prea!dent OBORQE W. HILU New York yice-Preaident EDWARD WISE, New Tork .•••••• vice-Prealdent JESSE A BLOCK. WheeUn*. W. Va- vice-Prealdent JOSEPH F. CULLMAN. JR.. New York vioe-Pre«ident ASA LEMLEIN, New York Treaaurer LEON SCHINASI. New York '.Secretary CHARLES DUSHKIND. New York ...••• New York Offices, 6 Beekman Street. CIGAR MANUFACTURERS' ASSOCIATION OF AMERICA FREDERICK HIRSCHHORN. 64tU St and 2d Ave.. New Y^^I^^^J^SJj;; CHARLES J. EISBNLOHR, 984 Market St, f hila.. Pa. . . ' ' ^^"1^*^;; JOSE^B. WERTHEIM. 81-t and EaatEnd Avi., M'hat n, N. Y-Trjaau^er S K. UCHTENSTEIN. 40 Exchange PI.. ManhatUn. N. Y Secretary THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION CHARLES FOX, New York viVe-Prealdent F. M. NEWBUROH, Hamilton. O "' %rreaaurer OEOROE BERQBR, ClnclnnaU. O g«cretary JOSEPH MENDELSOHN. New York *^ INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION J. A BLOCK. Wheellnf. W. Va- Vl'o^-S^ldSSt WOOD F. AXTON, Louisville. I^. ^it^-Tr^nTBr RAWLINS D. BEST. Covin«ton. Ky eecreiary x «m While no recommendations are made by the Secretary of the Treasury in his suggestions as to new sources of revenue to meet halt the estimated cost of a year s war, nevertheless the marking up of the to- The Consumer bacco industry for nearly $02,000,000 in- Must Pay dicates that the trade will be expected to produce a large part, if not all of this sum. The proposition to double the present taxes on cigars and other tobacco products will undoubtedly place a heavy burden on the manufacturer, as well as the jobber and retailer, and it does not seem possible in this era of un- equalled high prices for th© consumer to escape bearing the burden. Frederick S. Lucey Dead REDERICK S. LUCEY, secretary of Philip Morris ik Company and a prominent figure in the cigar- ette industry of the country, died on shipboard on March 27th, while en route from Valparaiso to New York. The news of his demise came as a great shock not only to his associates but to his hundreds of friends in the trade as well. Early in February Mr. Lucey sailed from New York for a trip along the South American coast with the hope that the relaxation and rest would restore him to health as he was suffering at that time from a nervous break- down, r M J Dispatches indicate, however, that Mr. Lucey failed to rally as expected and upon reaching Valparaiso, Chile, he left the ship and determined to return to New York. The difficulty of securing immediate passage made it necessary for l^Ir. Lucey to remain two weeks in Valparaiso before he could start homeward. When a few days at sea he passed away on March 27th. The body was embalmed and brought to New York, reaching port Tuesday last. The funeral was held on Wednesday. Ut. Lucey had been in this country about ten years and during that time had helped to build the business of Philip Morris & Company to a high point. His personal- ity was such that he made friends easily and won the k>y- altv of all who came into ch^se contact with him. He was an 'enthusiastic worker and a progressive business man. He would join heartilv in any work which tended toward trade betterment and gave his time unstintingly to such movements. ,, , , * At the organization of the Tobacco Merchants Asso- ciation ]\Tr. Lucey was a charter member and was also made one of the directors to represent the cigarette industry. Mr Lucey was born in England and was fifty-three years old. He had been connected with Philip Morris & Company for some time prior to his coming to the New York office. Mrs. Lucey survives. Passing of Two Famous Brands The General Cigar Company have notified their cus- tomers that on and after I^Iay 5th, they will discontinue the manufacture of the •'Chesterfield" brand of cigars, which has long been famous on the market and, strange to say, has sold up in the millions in nearby territory. The ';i ai- mer House" brand of the same company, which is widely distributed throughout the IMiddle West and is also an invincible shape like the "Chesterfield," has been dropped also from the companv's list of products. The withdrawal of these two well-known brands trom the market is in pursuance of a carefully considered policy on the part of the General Cigar Company which niad'^ it a necessary expedient. , They announce that on May 13th they will inaugurate an extensive campaign on the "White Owl," a new ".ix- cent shape and the old standard "Owl," m its five-cent shape. These two brands are to be pushed in a most de- cided and thorough manner in Greater New York and con- tiguous New Jersey territory, and the work will alsc be carried on in the lUifYalo territory. In future the General Cigar Company will make it an absolute rule that every cigar which comes ^^^"^ -^'^ factories shall either be branded or banded, and this m eludes even the little cigars, which are banded. Imports of American leaf tobacco into China i"^*'^'^'^^ from about 4800 tierces and hogsheads, valued at abott $1,200,000, in 1916, to about 5400 tierces and hogsheads, valued at about |1,350,000, in iniG, and the trade is sui increasing. A "John Ruskin'' Display in Waco, Texas The above window display of "John Ruskin" cigars, made by I. Lewis Cigar Manufacturing Company, Newark, N. J., recently appeared in the window of J. C. Crippen & Son. Waco, Texas The display was arranged by J. H. Coffield. Latest on the Sumatra Situation |nE first inscription for the sale of Sumatra tobacco was held in Amsterdam on Thursday, April 5th, and despite the uncertainty of any de- liveries into the United States for some months to c(jine, American imi)orting houses took some of the best lol<. paid for them and have stored the bales in Amster- dam waiting for an opportunity to get bottoms to land the tobacco in New York. M. Duys v^ Company, E. Rosen- wald & Brother and Otto Eisenlohr vK: Bros., Incorporated, each secured some excellent takings, and their only worri- nuj.t now is to get the tobacco home. Henry ^L Duys, speaking for the Sumatra Tobacco Import Corporation, a pool which has been formed by H. Diiys & Company. Incorporated, K. Rosen wald cS: Brother and Cullman P.rothers informs us that they have secured m the. island of Sumatra about lO.Onu bales of tobacco which will be shipped direct to San Francisco for relief of the American trade. The first shipment left Sumatra vk K. S. "Rindjani," «» A^l 10th, and the manifest showed an assortment of ^'ly 4500 bales. With good luck, Mr. Duys says, that wus tobacco should reach New York not later than June 1st', and that the pool will practically apportion it out tmong their customers, giving everybody as fair a chance as ; possible. The shii)nient includes^ all the standard Rfades and brands obtainable in the islands at this time. ^ The tra^ Is to be congratulated on the genuine enter- Pi'i?^ and daring of this syndicate in putting out several nJillfons of dollars to bring needed supplies to our cigar Manufacturers. The hazardous risk of bringing this to- bacco even to our western coast must nrt be overlooked. 1' Themelis Brothers Company Open Montreal Factory lOLLOW IXG a new policy of wide expansion, Themelis Brothers Company, <»t New York, mak- ers of the "Rose Tip" brand of high-class Turkish cigarettes, on the first of this month established a branch factory in Montreal. Canada. Nicholas Themelis inaugurated the work personally, and will keep a super- vising eye on the plant, which will be managed from New York. "Rose Tips" have caught on in great shape in Canada, and the output in ^Montreal and other cities has doubled in the past few months. The new factory will take care of Canadian trade exclusively. George Themelis leaves in a day or two for an ex- tended trip over Philadelphia. P.altiniore and Washington territory, and from thence out to the Middle West and St. Louis. Later on he will make a trip out to the Pacific Coast. The Jenkins Cigar Company Closes Fond Du Lac Store The Jenkins Cigar Company, which operates a chain of stores throughout Wisconsin, has recently closed the cigar and billiard ])arlor operated by them at 30 South Main Street. Fond Du Lac, Wis. The stock of the Fond Du Lac store has been transferred to the Oshkosh stand. The fixtures will be sold. Burglars cut a hole through the side wall of John Linden's cigar store. 1038 North Clark Street, Chicago, 111., crawled through and carried away about ^00 worth of merchandise. 14 THE TOBACCX) WOBLD THE TOBACCO WOBLD Reciprocity of Wholesaler and Retailer * . . ,1 t I ^ *u^ The following paper was presented before the Michigan Retail Grocers' Convention by M. R. Carrier, president of the Michigan Wholesale Grocers' Association: 1 HE jobber is fighting more battles for the retailer than he is aware of. The jobbers realize the re- tailer must have a reasonable profit and to that end the jobber discourages the introduction and sale of 10-cent articles at 95 cents and $1, also 15- and 35-cent articles at similar high costs. In many cases the jobbers absolutely refuse to buy proprietary brands where bv advertising, an attempt is apparent to force goods on to the retailer on these close margins. The jobber's margin would be the same as usual, but the retailer is the one who would suffer, and here is where the jobber always has the interest of the retailer at heart. Your interests are not over- looked in legislative matters and a constant eye is kept on raUroad service and in many other ways the jobber is spend- ing a vast amount of time and money, matters of great in- terest to both retailer and jobber. A part of the wholesale grocer's work is the assembling of goods from all corners of the earth and to d<=tribute them to the retailers for a further distribution to ^e final con- sumer. This sounds like a simple thing, doesn t it? When ^ou consider the vast army of P?°P'?,,?"S^^i '" ^^'^sS enterprise, realizing that over six b'll'on °f..>0 ; snuff, $1 ,50. ,.>o.l. If th present excess profits tax of eight per cent on corporation and partnership profits of "'0^^_,*''" fj"' ' and eight per cent of invested capital were made applicable to the ca endar vear 101G, the Secretary estimates, >t wou d y°eld $^2(!,00.l,o'..0. Corporations and partnerships would be given until September to pay the tax. As to the excess profits tax for 1917, collectable m Tune. 1018, the existing law allows an exemption of $...»."' ad ^ight per cent, on invested capital, and levies eight per cent lax on the ren.ainder of the profits of corporations and partnerships. If this tax, allowing the same exemptions were in- creased to ten per cent, on profits in excess o eight per c mt and not over fifteen per cent, of capital invested to fifteen per cent, on profits in excess of fifteen per cent. ^,d not over twentv-five per cent, of capital invested; to ? en y per cent, on profits in excess of twenty-five- per cent. ^nTover fifty 'per cen. of capital "-ested. and o twenty-five per cent, on profits in excess of fifty per cent, of Capital invested, the law, according to the Secretary. would yield $+25,000,000. Consideration of the suggestions will begin .mme<^^i- ately in the Ways and Means Committee. A bill probably willbe reported within two weeks. Duluth Cigar Dealers Organize The Duluth Cigar and Tobacco Dealers' Association has recently been organized for the purpose of bettering trade conditions and combat any evils that -y exist m the trade. The organization followed a banquet at the Hotel St. Louis. . The association was completed by the adoption of by- laws which provide that persons allied with the cigar and Sac^o industry in any way. which "-hides who esaer. retailers, salesmen and representatives of all ed interests may join. The annual dues were fixed at $i....». Ihurs dav evening of each week was designated as the night of meeting The next meeting will be held at the Commer- cial ciui, on Thursday evening of next week at which time the officers will be elected. The principal speaker at the lueeting was Carroll S. r.artram, publisher of the "Cigar and Tobacco Journal, of Minneapolis. "You dealers cannot fix the price at which you buy your goods, the manufacturer does that, but you can and shoullfix he selling price, and yoU should take the price vou nav add to it a percentage for your overhead expenses Td incidentals, fair interest on the capital .'"V-ted and charge a price which will give you the margin of profit to which anriefjHimate merchandising business is entitled, said the speaker. CHARLES SOBY SELLS BOSIHESS Kafka & Company, of New Haven, Pwchase^re-Deal Involves $foO,000-Business Established m 1878 HAT is probably the largest wholesale tobacco business in Connecticut -changed hands recent y when Charles Soby, of Hartford sold out to Kafka & Company, of New Haven. The deal is said to have involved upwards of $100,000. The wholesa e and retail tobacco business of Mr. Soby was started by h.m ,n ""-m iood'I'll and registered trade-marks of Mr. Soby go with the purchase of the factory lease There is a large ftock of tobacco, including a stock o Havana tobacco in Cuba which has not been delivered, but will be imported when needed. There is also a fine large stock of the Con- slilto Connecticut shade-grown tobacco) brand. Conshato s a tride-ma k in itself. Connecticut shade-grown tobacco Is now the most popular in this country, and the demand Hrp-elv exceeds the supply. . ., i • The New Haven company will continue the business. A Kafka & Company make the "Country Life, and New Haven Register" cigars, as well as other brands. These "^ a e nfde from !he Connecticut broadleat tobacco. Mr Sobv disposes of the business because he has for some time dLired to be relieved of his dr.ties, as head of the w olesale tobacco house. He is secretary and treas- rer of the Connecticut Tobacco Corporation, which has 650 acres of shade-grown tobacco under cloth, and is also secretary and treasurer of the Gray Telephone Pay Station '"°'"MT''soby-s factory is now in the rear of No. 855 Main Street in the rear of the Hills Block. The factory is a 'o\ r-siorv brick building, with basement, and was built by the Hills estate for Mr. Soby twelve years ago It has 000 square feet of floor space. Mr. Sohy has utilized th building for the manufacture of his cigars. Althougl 1 e does not own the structure, he has a long-term lease, which h" still three years to run. The '>est-l<"own l-ra^ids of ciiT-irs made bv Mr. Soby are "'Our P.achelor, German ov-r" and "Perfecto Fives." The "German Lover" brand has b^en established thirty years. They are all popular cigars and have a wide sale. Eliminate the Obstinate Dealer by Educating Him By R. H. McClure, in "Printers' Ink." Death of Charles F. Mason Charles F. Mason, one of the veteran tf afo"ists of the country, died at his home, 1 West Kighty-first Street. Xew York City, on Friday, .\pril fith. Mr. Mason retired from business about our years ago. at which time he was connected with the P. Lonllard C^- "'"'lle started his business career with the old firm of Marburg Brothers, of Baltimore, and to him ^ya« »" ■';"*;^ much of the success of the famous Imand of golden Seep, tre" smoking tobacco, which the Marburgs put on the market originally, and which is still popular. Mr. Mason was given a prominent berth "'t'^ "^ American Tobacco Company when the big eombmat on was first effected, and he remained with them until he dissolution, at which time he joined the Lonllard C^m nany, retiring in 1913. ^^,1- ' The deceased was a life-lonpT Deitiocrat and a mcai Ixr of the National Democratic Club as wel as the t - luml)ia Yacht Club, and Xew York Athletic Club, lb- survived by his widow and one daughter. John P. Coflfon, a cigar manufacturer of North Adar^ Mass., has recently taken new quarters and ^^^^ J^^;, his factory to the Lally property opposite State &tre that city. [UST don't want it, that's all," said the retailer. But the salesman was persistent. If sales arguments would not work, demonstration would. Surely there was some vulnerable point, and surely somewhere between the extremes of the "alluring profits, rapidly moving sales" talk, and the "straight turkey" on modern methods of busi- ness, there was a bit of logic or bluff that would bring down the order. If it could not be done by words he would do it by deeds. So instead of reporting, "Dead. Drop from list," this salesman stuck to his guns. He knew that his little talking machine was just the thing dealers needed to help them sell cheap records. He not only knew it, but proved it that very evening when the usual evening trade of the small town rolled in. With no particular effort he sold a hundred of the records. The dealer, in the three months previous, had sold only 300, «> the evidence was pretty convincing. "Now," said the salesman, reaching for his order book, "You see, all you have to do is keep the machine playing and pass out the records — " "But 1 don't want the machine," interrupted the re- tailer. The argument was back where it had started. Evi- dently the retailer did not care to be bothered with cus- tfjiners. Too much trouble to keep stock. In that same little town (not a thousand miles from Xew York, by any means) are a half dozen retailers of this "Don't want it" type. The woods are full of them. Not one of them uses the carefully prepared dealer helps. Elec- tros sent by enthusiastic advertising managers are as com- j)ictely wasted as a shipment of ear muffs to a community of Hottentots. Send your best salesman to talk him around? You can't afford to. liombard him with advertising? In- crease consumer demand? That falls down, too, in some cases. There are countless ways in which the stupidity, ignorance or antagonism of the dealer can nullify the man- ufacturer's and advertiser's best eft'orts. Getting under tlie skins of these last (missing) links is a job calling for a taxidermist of peculiar accomplishments. Even then chloroform should be liberallv used. Really there is only one satisfactory reply to the re- tailer who says, "Don't want it" when he does (and inci- dentally buys his head oft* when he shouldn't). Tell him to "(let out." Of course this finally happens. The public stts its heel slowly but firmly upon his neck. But that's just it. The process is slow, and while one set of mercantile misfits is QA the way to extinction another set is springing up to take its place. Another process of elimination is direct intervention on the part of the manufacturer. If his interests are im- purtant enough he can aftord to ])ick the man he wants for eath store, it has been done, but it is apt to be expensive and often involves a good deal of doubtful financing. Can He Be Educated? There you are. In spite of all your eft'orts the missing Hnk still misses. Educate him? A task that schools, and society generally, have failed to complete. Wait for public optrion to stamp him out? A slow process — a gradual sub- stifition of peas of the same pod. Replace him with your owu man? Tw expensive in the majority of cases. He sticks, does this retailer. Yes, he rt^s^ He sticks yon, the buying public, and himself, Ycm ain't teadt him through prifit, talk or object lessons, by present methods. He neither sees nor hears, and would not understand if he did. Verily, he doesn't know he's alive. He has the solemnity of the ^phiji^ httt the loquacity of a clam, and the initiative of a wooden Indian. Since the day man first traded coins for the necessities of life his kind has been holding up the merchandising progress of the world. Oh, let's not be too hard on him. He is a misfit as a rule. He lacks education, enthusiasm and "git-up-and-git" because he never had half a chance, never got a broad point of view. He is a small store keeper (literally that) because it looked easy to him. But here's the point. Pity him as you will, he stands between you and sales. Whether you force him out of business or pension him off, you've got to get rid of him. Who knows the formula for turning these almost in- animate dummies into salesmen and thrifty managers? The days of rubbing a talisman or polishing a lamp have passed. Any search for a "universal cure-all" is sure to be as fruit- less as an olive tree trimmed Gothic style — close to the ground. There is only one way out of the difficulty— send the dealer to school. Yes, I know I said it couldn't be done. And it can't be done under the present lack of organization. Present edu- cational and dealer "co-operative" plans are as primitive as ancient methods of harvesting grain. There still are countries in which grain is harvested by hand, and this laborious grubbing, grubbing, grubbing, is very like the present methods of helping the retailer. Thousands of manufacturers are picking by hand, each in his own way. Some, of course, use a fairly good sickle ; and others, like the big chain-stores, are using the still more effective scythe. What is to prevent all manufacturers banding together and putting a reaper in the field? What indeed, but a trace of that same, "Don't want it," closed-for-the-season condition of mind that afflicts the retailers that are to take the cure? You are up against a great big job when you attack the cohorts of General Apathy. You need the most intimate kind of co-operation of all the manufacturing and merchandising forces in the country. The fact that each retailer is a case by himself and must be reached largely through personal contact makes this work of education tremendously difficult — and expensive. It is necessary to employ the best salesmen, the best students of human nature, the best action pro- ducers that money can buy. It will cost as much money to find the men to do the work as it will to pay their sal- aries; and after they have been obtained it will be an up- hill, discouraging fight, or rather, crawl. But it is the only way out. It's the only way to pttt the thing through so that it will stay put. To put it through will mean a large decline in the business failures that annually disgrace the nation. The cost will be heavy: but the better credit conditions, in- creased sales, fewer failures and a healthier state of business will compare to the present as the proverbial acorn to the equally proverbial oak tree. Fire Burns Two and a Half Million Pounds of Leaf Two and a half million pounds of tobacco were burned in Clarkesville, Tenn.. when two warehouses of Buckner r.rothers were destroyed by fire, causing a loss of $*^50,000 or more. A nearby shed containing 700 bales of hay and several tenement houses were burned also. Only the heavy rain falling at the time, it is believed, prevented the destruction of the town. The burning of hundreds of hogsheads of tobacco could be seen after the walls had fallen in, standing like giant cigars glowing in the dawn, filling the air with pungent smoke which brought tears to the eyes of all who ventured near it. A pall of this smoke lay over the mty the entire day. IS THE TOBACCO WOELD -Let us extend the hand of brotherly love to all who CIGAR HANUFACTDRERS HOT FULLY s-"i:s:r\"lS "u"rf r°' °"' "" PROTECTED BY PRICE INCREA&ES ^JSKS^™, THE TOBACCO WOBLD 19 (Continued from page Ji.) ation at the convention ot the National Ugar Leaf lobacco Association to be held at Uartlord next month with tile So bringing the nianulacturers to a reahzation o£ the lait that It is^iecessary to stem the absorbing tide which washes over the storm-beaten ship o£ their commerce. •In the past year our trade has experienced exciting moments. 1 will abstain ^^^-^ ^7^^^"^^^^"^^ stances in which the officers ot the National ^•g^'" ^1*^ |° bacco Association were called upon to detend in Washing ton thf nterests of the trade, leaving it to them to report ooir convention next month ; suffice it to -X- ^o-ever, that our representative. Mr. William Lrounse, and ably as- sisted by our secretary, Mr. Charles Fox, were constant y on guard watching our interests, and were often successful in warding oft' detrimental legislation or rulings. • Our local board was occupied with several matters which required careful attention, among these the appoint- ment of tte firm of E. K. Beddall & Company, as insurance consult ig experts and official adjusters, will prove valu- able to our n^mb^rs, who I would advise to avail thetn- seWes of this service. Your policies should be analyzed n order to ascertain whether they are correctly written to cover the property you intended to insure; also consult E K Beddall & Conn^ny regarding the rates of premiums. Often a slight chang^ secures a reduction in the premium ratls Yotfr insurance experts are always ready to advise ^'""■"I again desire to call to the attention of the import- ers that the taring of tobacco can now be done at the w rehous s instead^f at the docks, providing the i.r^orter wUl arrang^ for the necessary space at the warehouse and will promptly notify the Collector of the Port of such in- *'"*'^' modification in the rulings of the Treasury Depart- ment on appraisals of Havana tobacco was successfully brought about by your chairman of the Legislative Coni- n h ee Mr Fox, and if the importers will co-operate with t"e D^artment'a great deal of friction -■" be avoided "While the Membership Committee was not succes ful in enlarging our membership roll, '""^l^SS were adding a number of firms to our roster, P^ tKtda y deserving ot mention is trustee Mr. Charles R. Go dsmith "Beset with the hope that peace of the world would materWize during the year just ^^^^'Yl^^J^^^Z-^ the universe would again be in peaceful ■"t"^°"^^^f^^^ * one another and benefit by inventions and df °^,"'f ' *° wards which eagerly striving "^ "<1%^« ,^",;; '^!"t"^d,t';; cnereies the world faces instead, not only the same dreary a d forr'owful picture of destruction, but hunger and pesti- lence are added in increasing force to the horrors of w'ar. We see ourselves compelled to adopt "-ans towards elid- ing such destruction, so that the peoples of >- f * ^f^>f •KAin eniov peace built upon a foundation of the rights o r; toTv^ 'peacefully in\he enjoyment of h-s abors- -^^ to eniov that freedom of nations which wil secure safety t thi reniotest part of the world where civilUation has un- '"'"^.T^Lerrcritical times, charged with love and hatred, scorn and pitv, greed and charity, fanaticism and sacri- fice \nd this Vulphurous laden atmosphere must soon be br kenVaston'n that will clarify the fi~-\-\t low mortals to again ga.e on high '"to,5^=>;. ^f i,^fl"^,„,\ hold the sunshine, whose warming and l.fe-giving niHuence will quicklv heal the afflicted bodies and souls. 'President." The following officers were elected for the ensuing year- Joseph Mendelsohn. President; William S. Brill, Vice-President; Ferdinand Craiiz. Treasurer; Charles Fox. ^"""Herewith follows a list of the newly elected trustees, as well as a list of the delegates and alternates elected to represent this board at the annual convention of the Na- tional Cigar Leaf Tobacco Association, at Hartford, Conn.. on May 38th and aSth: c d -n * Trustees: Frank M. Arguimbau. William S. Brill, A. Biiur, Joseph F. Cullman, Ferdinand Cranz John H. Duys, Charles Fox, Charles R. Goldsmith, F. R. Ho'Singtoii Jos- eph Mendelsohn, Harold W. Kraussman. Alfred Schmid. ig. Schluechterer, Carl W. Wobbe Jerome Waller. Delegates: Frank M. Arguimbau, WiUiam S. Brill, A Bijur, Ferdinand Cranz. John H. Duys. F. R. Ho.s.ng- fon Charles R. Goldsmith. Jerome Waller. Charles Fox, Carl W. Wobbe. Alfred Schmid. Morris Rosenberg^ Alternates: Percival Levy, Henry Fisher Samuel Mendelsohn, Sr., Harold W. Kraussman, Charles Meissner, Frnest EUinger, Fritz Lederer, B. Hanibu.^er, Milton Sani- uels! Julius Lichtenstein, Jacob Mendelsohn. Henry Roth- enberger, Louis A. Bornemann, H. A. Pettit. Ten Reasons for Universal Military Training The following is being circulated by the Universal Militarv Training League: . . , , 1 It would apply alike to poor boy and rich boy, put both in the same tent, lead to a better understandmg be- tween them, make for a better democracy and eliminate r-iste and snobbery in America. 2 t would take the lad in his nineteenth year, when his earning power is small and before he has undertaken ^e mar ly relationship, and upbuild his physique, teach liim "spec? for his flag and make of him a trained defender "' "3 It "S not put the boy into a regular, professional .rm> but would send him back into the paths of industry a stronger and broader character and better prepared to «^^^'^Ur;idl£"t.!e^ained lad the cliief protector of the nation and thus relieve husband and father the mainstay of the family, of industry and commercial enter- ''''% It wSUkjihe weak lad virile and the strong lad ^>-"rU tS TeTSly "nniversal" in t, - wcaltK could not purchase immunity and all mentally and ph>3l callv fit would have to train. :„aiire ■1 It would create a new national morale and m sure for the future stronger fathers, healthier men and women in the centuries to come. . ^ 8. It would be the antithesis of mi itarism, as u, Ue universal military training the defense of the count y (ex ept for the first' line) would rest upon -"-^^^^'^nd This would render a large standing army unnecessary vet entirely away from militarism. . -'' Tit would "Revive patriotism in A----:;;:|^^£ l>rass-band and parade-the-street sort-bnt ^eal patnott.«, which savs that inasmuch as all of us share ^^^^f^ ^^^ ]^^^^^^ of freedom, likewise all of us shall share ^^^-^ ^^^^^f ^^ and responsibilities; all of «». «» f «^*' /V'^ ^ '^ ^of. country as to train and be ever ready to f^^^j^^/Jf ,' ,^^ 10. It would make America ready, and, theretore, Is the Penny Coming? I HE trade on the Pacific Coast have always been conservative. Such changes as they have adopted have been forced upon them, and have never been welcomed. Originally the smallest coin they would look at was a ;^5-cent piece. Grudgingly a two-for-a-quarter value was admitted rather than recognize a smaller token than the quarter dollar. Finally the "short bit" or 10-cent piece was accorded a foothold as our smallest coin. This was a move that hurt the pride of every loyal Westerner. But still the bitter dregs of fortune's cup were yet to be drained, for lo, the nimble nickel, that coin which even the cheapest chop house waiter still disdains, was yet to come upon us. It came, saw, and conquered. For many years it has been our real unit of value, and but for the department stores, whose pioneer work on behalf of the copper cent has been indefatigable, it would be still. Today, however, the rank and file of our dealers in all lines are being forced, not as the department stores were, in order to cut prices, but rather for the opposite reason — to use the penny. The wholesale price of many articles formerly retailing at 5 cents is now too high to permit of a profit to the dealer. Likewise articles formerly selling for 10 cents. The only sensible and reasonable solution for the retailer is to add 1 to 2 cents, as the case may be, to the former price. With the cigar dealer the situation is perhaps a trifle more complicated. He is confronted with many popular selHng brands of cigars the retail value of which is firmly established at 5 cents and even the boxes and tins marked with the retail price. While as yet few of these brands have been advanced beyond the point where they may be sold at 5 cents straight, no one doubts but that time will come. The retailer is therefore awaiting the action of the manufacturer to change his package or to advertise the retail price as having been advanced to a point which will enable the retailer to enjoy his previous profit. Some houses are already selling cigars made expressly to retail at () cents, though we do not hear of much activity on the retailers' part in pushing these goods. We have said that the retailers were conservative, but we might have gone farther and said that manufacturers were, also — at least so far as disturbing their selling ar- rangements on their goods is concerned. Many a manu- facturer is today losing money rather than advance the price upon his standard packing or in any way change it. 'J'he question therefore is, "Is the penny coming?" Is the trade anxious enough for a profit to deliberately take up the pennies as the department stores and cafeterias have, or nv)t? Will the manufacturers and the retailers between them manage in some way to stem the tide without the assistance of the little coppers? — "Western Tobacconist." Manila Cigars Gain Nine Million in Two Months Herewith is a comparative statement showing the number of cigars and cigarettes exported to the United States during January and February, 1916 and 1917: ]Month. Cigars. 1916. 1917. January, 4,506,224 12,943,106 February, 9,857,689 11,022,952 Total, 14,363,913 22,966,058 Increase, 9,602,145 Month. Cigarettes. 1916. 1917. January, 225,000 201,000 Februar}-, 987,750 395,000 Total. 1,243.750 606,000 Decrease, 646,750 TOBACCO MERCHANTS' ASSOCIATION ISSUES CALL FOR JOINT MEETING Clear Havana, Seed and Havana and Stogie Manufacturers Invited — To Agree on Action Regarding Contemplated Revenue Legislation — Tobacco Manufacturers to Meet in Washington on Monday HHE TOBACCO MERCHANTS' ASSOCIATION has issued a call for a joint meeting of its Com- mittees on Clear Havana Cigars, Seed and Havana Cigars and Stogies, to be held on Thursday after- noon in order to agree upon united action to be taken in regard to the contemplated revenue legislation. The following cigar manufacturing concerns are ex- pected to be represented at the meeting: Charles B. Perkins Company, E. H. Gato Cigar Com- pany, American Cigar Company, Marcelino Perez & Com- pany, General Cigar Company, Ruy Lopez Ca., Incorporated, Garcia & Vega, E. Regensburg & Sons, Cuesta, Rey & Company, Otto Eisenlohr & Bros., Incor- porated, R. G. Sullivan, P. Lorillard Company, Bayuk Brothers Company, Haas Brothers, T. J. Dunn & Company, I. Lewis Cigar Manufacturing Company, E. M. Schwarz & Company, H. Fendrich, Union American Cigar Com- pany, Augustus Pollack, The Jenkinson Company, Pitts- burgh Stogie and Cigar Company, Standard Cigar Com- pany, Forty Four Cigar Company, Deisel-Wemmer Com- pany. All of the out-of-town members were called to the meeting by telegraph. The Tobacco Merchants' Associa- tion has also called a meeting of tobacco manufacturers to be held at the New Willard, in Washington, on Monday. Secretary Dushkind said that while additional taxes seem to be inevitable, it is nevertheless of the greatest im- portance that the various branches of the tobacco interests shall agree upon a schedule that will be the least harmful. He feels that by each branch of the industry agreeing upon a schedule of taxation affecting the particular branch, it would be possible to work out a revenue bill that would be satisfactory to all concerned. Mr. Dushkind also stated that there is a very strong movement on foot to advocate fixing the tax on cigars upon their weight, dividing the cigars into two classes — those weighing 16 pounds or less and those weighing above 16 pounds, the idea being to leave the tax on the 16-pound cigars at its present rate, and to fix a tax of $5 on all cigars weighing above 16 pounds. It is argued that a 16-pound cigar is big enough for a nickel cigar, and that such sched- ule would leave the nickel cigar under its present rate of tax, but would also at the same time induce manufacturers to reduce their sizes on nickel goods to the 16-pound limit. It is claimed that a great many nickel cigars on the market are entirely too large and manufacturers would save any- wheres from 3 to 4 pounds of tobacco on a thousand; be- sides that, the tax would remain at its present rate. The Secretary of the Treasury recommended that all taxes on tobacco products be doubled. The figures pub- lished in the daily papers last Monday do not seem to show it, but they are based upon reduced quantities, as the Secretary has figured a reduction of about 15 per cent, of smoking tobacco and snuff, and 25 per cent, of cigars and cigarettes due to the increased taxes. The SiJfbrUf Cfgfar Store at 204 Broadway, where it has been for a half century, has been removed to 156 Broad- way, near Liberty Street. THE TOBACCO WORLD 21 20 THE TOBACCO WOBLD Considering Cigar Box Costs OW are prices on cigar boxes these days?" the visi- tor inquired, after the box maker had answered a telephone call and was again comfortably en- sconced in his chair. *-\\'ell, sir," the box man replied, tappnig his pencil on the desk blotter in thought, ''cheap prices there will probably always be, cheap as compared with cost. There will always be a difference of opinion as to what a man's services are worth, he has to decide that for himself and it seems to me that some of us do not put as high a value on our efforts as we rightfully should. Then again, local conditions may favor a manufacturer in certain costs of production and enable one manufacturer to produce boxes ' at a lower cost, which by comparison will bring a lower sale price on practically the same basis of profit. This lower sale price may appear to others as a cheap price, which in fact it may not be. '•That reminds me of a cigar manufacturer who came in recently and voluntarily offered me some of his business. He asked what price I would charge him for his box and after I had quoted on the same remarked that he could buy the same package at a cent less from a competitive house. 1 told him quite distinctly that I could do no better than I had quoted and out of curiosity asked him why he did not favor the other man with his business at the favor- able price he had been offered and his reply was to the effect that he would surely do so but the other box manu- facturer was at present out of lumber of the size that his boxes required. There's always some such reason if you stop to inquire. If you want to keep up stock, son, and carry lumber in a variety of sizes you have to charge a price that will cover and permit your carrying the invest- ment that is necessary. And having an ample variety of sizes is real economy, too, for waste on cigar box lumber is very costly, even though the strip you rip off a board may in itself appear insignificant. The waste in some fac- tories exceeds the proverbial waist of the fat woman in the side show tent. "This idea of having stock of tft* right widths is a matter of importance and it is accordingly watched closely by box makers who follow the details of the business closely. I had occasion to visit a brother box man and upon invitation went through his factory and his stock rooms. In pointing out the stock that he had this box maker said he would certainly have a fine profit when the material was put into boxes for sale, the only trouble being that he was not selling as much as he expected. It's the goods that sell that really show figures in the bank balance, son, and those other profits are merely shelf profits, paper profits, that won't buy stockings for the little one^ ¥ott have to figure on the turn-over and doing so you are gen- erally better oft' to buy stock within reasonable limits even though in doing so it may cost a little more in the out- set. You should not willingly shoulder the load of way- freight rates on lumber shipments if you have the means to have stock shipped to you in straight carloads, for to do so would mean that you would handicap your business insofar as sale prices based on this additional cost are con- cerned, or it would present as an alternative the not par- ticularly attractive plan of assuming this difference out of your profits. The margin on cigar boxes is not so munifi- cent as to afford any drains of this kind. It has-been my policy to provide stock to carry me over a certain period and 1 don't let my enthusiasm or cupidity get the better of me by allowing myself to become inveigled into over- buying." . , f "Unless perhaps it was stock that was pttt itt before these abnormal war prices developed," the caller remarked, realizing that he was touching a sore spot. "Right, son, but these are exceptional times," the box man replied, without getting ruffled, "and I was talking about the situation when it is normal. And at that I don't know but what after all the same thing doesn't hold good right now, son, when in their anxiety to get ahead of the other fellow, some box makers are doubling their usual purchases of material and higher supplies. That means higher prices for stock, sure as shootin', and in turn higher sale prices on boxes, though not necessarily a larger profit to the box manufacturer, probably eventually a lower one, taken by and large. "When everything required in cigar boxes costs more it is only a matter of common sense to realize that the product itself must bring a higher price. Cigar manufac- turers the country over have been advancing their prices, from necessity and not from choice, and the increase has been handed along down the line, from the jobber to the dealer and finally to the ultimate consumer who, after all, is the one to shouder the higher cost of smoking. And at that, I don't know that the smoker has much to complain of since the cigar manufacturing trade is doing its utmost in his behalf to hold down costs. Lumber, nails, paper, glue, anything that is needed to make cigar boxes has gone from a crawl in price to a pace, has leaped from a pace to a jump and threatens now to skyrocket to the upper- most realms. Prices are as uncertain as sunshine in April and, if anything, deliveries are worse. In part, I suppose we are all somewhat to blame for this unsatisfactory state, for when the market showed a rising inclination the average buyer tried to hog the supply, bought more than he really needed right then and following that foolwise procedure there could be only one result. It developed anxiety and this in turn boosted the market, for the supplyman is only human after all and he is out to get what he can for his stock when the opportunity offers, or better still when the buyer himself has made the opportunity for him. Some one of these fine sunshiny days there is going to be a slump, the bottom is going to drop out, and some of these inflated prices are going to be burst with a bang. And when that time comes I don't want to be caught with a big stock of high-priced material on my hands. "There's one thing certain," tfie box maker continued, "these high costs of material have been an influence in guarding against waste. My people in the factory have been taken into confidence on this score and they have shown an inclination to co-operate with me to get maxi- mum returns out of the stock we work into boxes. ^ ou would be surprised what a dift'crence it means in the pro- duction end whether the help is working with you in the right spirit or just plods along carelessly and wastefuHv. There is no gainsaying the fact that a little human interest and friendly talk will enlist the workers' assistance and that this assistance when voluntarily extended is worth ten times as much as when it is forced through strict discip- line. And the manufacturw^ who bears this in mind -nd trades on it will have not only a more efficient staff tlia" the other but a more contented lot of workers, for, givvU a little authority, a man's best efforts are called forth, ihe spirit of rivalry, the desire to do things just as they shftild be done, the seeking for praise oa work well perforiiieo, these are all factors that deserve thought and attention. Ever think of that, son?"— Pat Kages in "Packages," Englehardt Brothers, of Evansville, Ind., have recently filed articles of incorporation, with a capital of $25,000, to operate a tobacco factory. The incorporators are Thomas Englehardt Q, F. Englehardt and E. M. Graddy. The Yacht, "Miramar," Donated to the Government I^rrTING a high standard of patriotism and an example as well, Louis H. and Charles J. Eisenlohr have donated their palatial yacht "Miramar" to the Government for coast patrol duty. The act was prompted only by patri- otism and is entirely without compensation. The "Miramar" is a yacht of 115 feet and has been one of the "show"' boats of the Jersey coast for a number of years. Louis H. Eisenlohr has also donated his 52-foot cruiser "Elf" for similar patrol work. The "Elf" is one of the fastest boats in its class and will undoubt- edly do effective work in the duties that may be as- signed to her. In addition it is understood that the famous speed boat "Nymph" owned by Louis H. Eisenlohr has also been offered to the Government. The distributors and retailers of "Cinco" cigars, as well as the entire tobacco trade, will be highly gratified to learn of the high sense of patriotic duty which has impelled the ^lessrs. Eisenlohr to make these generous gifts to the United States Govern- ment. I'rank Roland, of Lopez Hermanos, has been calling on tile trade. M. J. McDonnell, head of the Yahn & McDonnell cor- poration, spent a few days in New York last w^eek. The United Cigar Store at the southeast corner of nr< id Street and Girard Avenue, was opened for business last week. 'Marie Antoinette" cigars are being prominently dis- pla. .d at the Tenth and Chestnut streets store of Leach ^ • nipany. Harry Boston, of William Demuth & Company, arrived in town a week later than scheduled, owing to the congested condition of the factory. Victor Lopez, of J. Klorfein, has been in our midst put- ting his shoulder to "Garcia Grande'' sales, which con- tinue to grow in this territory. Daniel Ostrow, i^ 708 Chestnut Street, has a display of "El Producto" cigars, the rapidly growing shadegrowm- wrapped brand of the G. H. P. Cigar Company. "As You Lffte It" cigars, manufactured by Godfrey H. Mahn, continue in popularity, and are to be found in most of the high-class stands and cafes about town. **i *'Mozart" cigars, ten cents and up, are beingf featured "\v tlie M. J. Dalton Company, at their Fifth and Chestnut streets store. D. EiTiil Klein, of the Jose Lovera Company, has been 'n t >wn looking after the sales of the "lose Lovera" brand and the "Randeros." "^^^ebster" cigars are receiving a boost this week tnr(nigh the efforts of "Chick" Morris, of the Y, Pendas & Alvarez factory. 'Selwyn" perfectos, retailing at seven cents each, are the subject of a special offer of four for twenty-five cents in the H. B. Grauley store at Sixth and Chestnut streets. A. Schulte has opened his cigar store in tft# Little Hotel Wilmot, South Penn Square, and has been running some attractive window displays featuring" patriotic em- blems. The declaration of a state of war gave an opportunity for boosting the "Ramon Allones" Shells, by appealing to the military spirit through a display of them. Duncan & Moorhead, t22 Chestnut Street, are among the firms having a window display of them. THE TOBACCO WORLD THE TOBAOOO WOBLD Shall the Cash Discount be Continued? By J. H. Tregoe, Secretary-Treasurer, The cash discount was instituted to correct the commer- cial evils of our reconstruction period, but it is now being abused by many merchants. Unless it can be restored to a sound basis it should be abolished. |ASH discount has a history. As the biography of a grown-up would not be complete without some inquiry into his childhood, so the cash discount cannot be comprehended in its real significance without some inquiry into its origin and early days. During the Period of Reconstruction following the nation's struggle for unity, banking facilities were inade- quate, specie payment was suspended, the new national banking act was endeavoring to fit in with the changed conditions and the production and distribution of mer- chandise was confined to narrow areas. During this period the chief source of the nation's wealth was the products of the soil and we were not thought even possible competi- tors in supplying the world's needs for finished products. Though our historians have recorded with great and in- teresting accuracy the successive steps in the development of our national life as regards the creation and breaking apart of political parties and the consolidation of our social intercourse and economies, yet much that concerns the de- velopment of our industrial affairs is not found in these records and we depend largely upon imagination to picture the increase in our looms, the intercourse between buyers and sellers of merchandise, and how it happened that at a later period we emerged as a factor of importance in world trade. One of the milestones in our industrial history is 1876, but four decades ago. It was the exposition held that year under national auspices which revealed to the nations abroad that we possessed intensive industrial powers and could manufacture finished products with a skill that would in time make the older markets take notice. It is one of the strange features of our industrial life that up until 1876 we were regarded as an agricultural country from which could be obtained large supplies of food-stuffs and raw materials. Within the brief period of four decades we have intensified our industrial activities and brought about a diminishing export of food-stuflfs and raw materials and a marked increase in the export of finished products. I have interjected this brief review of the national his- tory of our industrial life in order that we might compre- hend what circumstances brought into play that feature in the buying and selling of merchandise which we call the cash discount system. With our former inadequate banking facilities, commerce operated over narrow areas, until steel rails bound the Far East and the Far West and encouraged producers and distributers of merchandise to sell their products at long distance. Then it was that buy- ers came to the market usually at seasoned periods, selected their merchandise from the sellers' stocks, and expected long periods in which to pay for them. The wealth per capita was most modest, the consumers' abilities to buy were limited; and thus, following merchandise from its production until it reached the consumer, facilities for the carrying of accounts had to be arranged by the sellers of the merchandise through long terms and with the aid of such assistance as the banks could furnish. Bear in mind that the facilities of banks to loan on commercial paper were not adequate to handle the financ- ing of these commercial transactions, and the seller of the merchandise had to act largely as the buyer's banker in granting credit terms, running usually through one season —and oftentimes through two. Hence an arrangement that National Association of Credit Men. might induce the buyer to pay for his purchase within a shorter time than usual was eagerly seized upon ; and there came into vogue the idea, which, though not entirely new, was popular because of the existing economic conditions, that the buyer who could arrange to pay for his purchase within a short time after the shipment or dating, might deduct a certain percentage of the invoice for the prompt payment. This deduction was called the "Cash Discount" — an unfortunate term, I would say, for it has been con- fused with the "Trade Discount" ever since. It would have been better to designate it as a "Cash Premium," which, in effect, it is ; and such a term would have avoided some of the confusions and evils that are making the cash discount one of the mooted subjects of the credit depart- ment today. Let us examine the question and see if, in its early days, the cash discount was really expedient. Staple mer- chandise was frequently sold on terms of sixty days dating from day of shipment, with four months extra, and a profit made in conformance with the terms. It was also cus- tomary to allow the buyer to deduct discounts of seven per cent, or even more, if payments were made within ten days of shipment, or ten days from dating. The seller of the merchandise believed that the premium allowed was justified by an equal advantage he could derive from use of the funds in anticipating his own purchases from manu- facturers, and in making it possible to do a larger distribut- ing business. To carry the entire load of long-term credits with the best banking facilities then obtainable would have been too burdensome. Following the beginning of a do- mestic credit system, banking facilities began to enlarge, the per capita wealth of the nation also enlarged with in- creased purchasing powers ; and these taken together with increasing competition and salesmen selling at long distance with smaller profits brought about the incidence of shorts terms and decreased discounts. Following this evolution through a period of twt decades, we find that where merchandise was formedy sold on a basis of six months with a six per cent, discount, it now sells on a basis of sixty days with a two per cent. discount within ten days. And though this extension oi our credit system and the increased purchasing power have not caused prices to be lowered but rather to be advanced, yet the ability of the consumer to purchase and to pay with the resulting increase in the purchasing power of the retailer, wholesaler, and manufacturer respectively, made any proportionate increase of the seller's responsibilities as banker to the buyer unnecessary. To view a system in retrospect usually allows the priv- ilege of saying that its beginnings might have been im- proved and though we are going to be guilty of this criti- cism in regard to cash discount in its earlier days, yet we are not confident that had we been privileged to assist ni its development any other plan that that which did ocnir would have resulted. If, however, a seller of merchaiulise had said to his buyer: Should you send me a check cover- ing this invoice within ten days of shipment or ten (Ij'VS from dating, I will send you a bolt of dry goods, a chest of tea or other articles of proportionate value and adapted the offer to the amount of the purchase, it would not m principle have been different from that of a cash discount, which in effect is allowing a certain proportion of the in- voice as a premium for its payment within a specified tr^ie. Also, had the seller said to the buyer: If you will send me a check for this invoice I will at once send you ^ check for six per cent, of its amount, the compl '^- tions and evils arising from the credit system would have been avoided, for only as the buyer complied with the terms would he have received the benefits of the discount. As it happened, however, the taking of the premium was left to the honor and good faith of the buyer, and this is the real origin of our troubles. The cash discount is attractive. A buyer does not want to miss it if he can possibly make the additional profit; so if the amount were not available or his banking facilities were not sufficient to allow him to send check within the specified time, he felt a few days after the time should make no material difference. If he had taken merchandise from the shipment and claimed it as a shortage, the prin- ciple would not have been different were he to take a cer- tain proportion of the invoice after the expiration of the time within which the premium was to be allowed accord- ing to the terms of sale. It seems most difficult to convince buyers that the re- sult of this abuse is injurious, that it eats into the very heart of our commercial system. When a violation of sales terms occurs and the cash discount is taken and demanded after the expiration of the time in which it was to be allowed, there may occur two evils — either upon the part of the seller, who is disposed to exploit his leniency and use this as a selling feature rather than depend upon the real value and competitive qualities of his merchandise; or second when the buyer is allowed to get away with the discount after the expiration of the terms, it makes a rift in his moral qualities. Should such a practice be persisted in, I cannot fancy anything of an unfair nature that the buyer would not eventually indulge in to obtain that which is not within his real earning power. There is another evil to which I want to bring your considerate attention — that of using discount terms as a weapon in the purchase of merchandise. I find a great many stores, particularly the large department stores — and I presume this is con- fined to the buyers in certain departments — ^which, when getting supplies from manufacturers or wholesalers, insist upon receiving extra discounts, and often the demand is made for the reason that the small manufacturer or whole- saler fears loss of business. When obtained under threat or on strong demand, there must occur some form of re- taliation. It is but human to express it. Now, in summing up present conditions with the cash discount system, we find the three pronounced evils — the exploitation of the seller, the injured morality of the buyer, and the burdensome demand for large discounts. We have been setting our hands to the correction of these evils, with the belief that unless they are corrected and the buyers and sellers of merchandise defend the cash discount sys- tem, treating it as it really is — a premium for performing a certain thing — there will be great difficulty in keeping the s\ stem as a feature of our commerce. We do not choose to enter into any forensic discussion of the expediency of the cash discount system, under our present large banking and economic facilities. We understand that many buyers are prone to believe that the system still continues to be a necessity; and, candidly, having reached no personal de- CMon upon the expediency of retaining or eliminating the sy. tern, we are bending our activities to a correction of the evHs. You may not appreciate the fact, but throughout the nation at large there are occurring daily the most trifling aiul irritating little incidents over the cash discount. Mer- cliuiuUse is bought strictly on ten days from shipment, yet n tncre is a delayed delivery and the merchandise is not received within ten days, the buyer construes the terms aH "trarily to be a discount on receipt of the merchandise, w. i-'eas the terms were explicitly discount within ten days, wiMi no reference whatsoever to the receipt of the mer- cnnndise. In such a circumstance it is our firm conviction that the buyer should accord to the seller the same degree of confidence he has received and be willing to remit within the discount period and conform with the sales terms even though the merchandise is undelivered. Other questions are continually being raised and we can in our mind's eye see the bubbles rising from these disputes coming to the surface here and there. We can hear the grumbling of discontent. Having set our hands to the building of high ideals in the commercial practices of this nation and having imbued its credit men especially with the thought of strict honesty and morality in the practices of credit departments, naturally there is a revulsion when these de- partments confront situations and meet with problems which indicate laxities of construction, indulgence in which constitutes a tremendous harm to our credit system. We may in our opinion be speaking in terms stronger than the subject justifies, but we should not be satisfied to give it any other kind of treatment, for the whole history of the cash discount system manifests clearly enough what it was intended to conserve, what its later develop- ments were, what evils have arisen, and what must be done to remove these evils and defend soundness in our entire commercial fabric— "American Industries." Kentucky Tobacco Growers Respond to Call Hopkinsville, Ky. With all preparations made for putting out the big- gest tobacco crop known in years, indications now are that the farmers of this part of Kentucky and Tennessee, or what is known as the Black Patch, will respond loyally to the call that tobacco be subordinated this year and food crops grown instead. This is being put up to the farmers as a patriotic duty — that they help fight the country's bat- tles in the war now declared by producing the foodstuffs that will be all important in feeding the soldiers, the people at home and the allied armies in Europe. Their service in this respect is being presented as just as important as that of the man who shoulders his gun and goes to the front and their duty just as imperative. Commissioner of Agriculture Cohen and Dr. Fred Mutchler, chief of the farm extension work in Kentucky, are now engaged in a campaign over the State for the purpose of holding mass-meetings and impressing this mat- ter upon the farmers. They opened their campaign at Owensboro, at Paducah, and at Hopkinsville, and from there on to other points until every section of the State has been touched. These officials are deeply in earnest in this project and are impressing the absolute necessity of the rural sections in producing foodstuffs in greatly increased quantities this year. It is believed the farmers will respond cheerfully to the proposition. This does not mean that they will cut out the tobacco crop at all, but it does mean that many acres that have been set aside for tobacco will be planted in corn, vegetables, potatoes, oats or something of that sort instead. The farmers have just marketed a bumper to- bacco crop at prices never before realized and it is really asking a whole lot of them that they shall change their plans, when every indication points to equally as good, if not better, prices next fall and winter. But prices on foodstuffs will be high, too, so they probably will not suffer greatly as the result. Then, too, the farmers are thoroughly loyal and patriotic and they are willing to do their full duty when their country calls them, be it actual service in the trenches or providing foods and other sinews of war from their fields. Gunnoude & Zurmuehlen, wholesale cigar dealers of Council Bluffs, la., whose place of business was recently destroyed by fire, have leased temporary quarters at 13 Pearl Street. 24 THE TOBAOOO WORLD A Jobber's Viewpoint of Retailing THE TOBACOO WORLD N the first place, a wrong impression exists in the minds of many retailers respecting the attitude of the wholesaler towards them. They seem to think that the jobber has no interest in their welfare and consequently they hesitate to solicit his aid in solving the many perplexing' problems that confront them. This is largely so because the jobber has learned from many years' experience that to offer advice gratuitously or to call attention to things that seem to be in the way of success, are often regarded as an attempt to dictate as to how one should run his business. The jobber is obliged to be extremely careful about offering suggestions or call- ing attention to practices which he knows will eventually cause the downfall of his customer. It is only when ex- treme measures have to be taken to prevent a loss, that he takes his customer in hand to try to improve his methods and save him from failure if possible. The jobber is al- most directly responsible in many cases for the failure of his customer by reason of his leniency in collecting his accounts. He is lenient because his customer leads him to believe that he is rendering a favor when, as it often proves, he is doing an injury. Time and again I have had it said to me and to me of others, "If I had been made to l)ay my bills promptly, I would not have failed." The ma- jority of retail dealers are not frank enough in their deal- ings with the jobber. They ought to be on as friendly terms and their aiTairs should be as frankly discussed with the jobber as those of the jobber with his banker. Every man in business should take a careful inventory of his stock at least once a year and should formulate a statement of his affairs for comparison with former years. From such statements he can determine the elements of weakness in his business and being shown, they can, with l)roper management, be remedied, and the quicksands of commercial dishonor avoided. Failure after failure are constantly occurring that could be avoided if proper information as to the state of the business at all times was at hand. Yearly inventories are a prime necessity on another account, that of Insurance. A business that will not pay the expense for insurance had best be abandoned. No man has a right, unless he has ample means outside of his business, to jeopardize the claims of his creditors by failure to properlv insure his property. He cannot afford to run the risk incident to the failure to take an annual in- ventory and to properly record his purchases and his sales which are absolutely necessary to enable him to get his just dues in the case of loss by fire. How many are there present who take an accurate inventory once a vear, make out a financial statement in detail and take a copy of it to the jobber from whom he buys the principal part of his goods and talks it over with him. If he has not done very well during the year he will find the jobber can and will gladly point out to him where he can make improvement, where he can cut corners and bv changes in his methods here and there put his business on a paying basis. If he has done well he will have the satisfaction of being congratulated on his good work. In either case he will leave the presence of his creditor with a lighter heart and with a new grip on the I)roblems to be solved. The man who discounts and the man who pays promptly are the ones who buy most cheaply. The in- ducements to sell are so greatly enhanced by these con- siderations that no bargains escape them and they are thereby often enabled to sell at a profit that means ruin to their "slip-shod" neighbor. Overbuying, overtrading, a lack of knowledge of what it costs to do business, how to figure profits, and not the least overtrusting, arc the greatest evils to be contended with in mercantile life. A good credit is something worth striving for, and when attained the possessor may rightfully feel a just pride in the fact, that he possesses the confidence of those with whom he deals. A good credit standing properly used is an acquisition of unlimited value. The average merchant seems to feel that his honesty is questioned when payment of bills due or long past due is requested. He seems to forget that when he enters into a contract with the jobber, which he does every time he buys goods, he assumes certain fixed obligations which, as an honest business man, he is bound to carry out. One of these obligations is payment at maturity. If for any reason he is not able to discharge the obligation upon the terms upon which the goods were bought, it is up to him as a good business man to propose and arrange for settle- ment upon terms that may be mutually agreed upon and not let his bills run past due indefinitely. "A man who continually lags behind in the payment of his debts is an annoyance and a source of worry to the jobber." One who treats his financial obligations in an unbusi- nesslike way is sure to fail sooner or later. The influence on his state of mind that causes him to neglect his pay- ments will cause a neglect of other vital matters pertaining to his business and his downfall is certain. For some time past a vigorous effort has been made, and it still continues, to do away with "cash discount" terms and to shorten credits, because of the abuse of terms and the failure of many to pay their bills at maturity. The wholesaler has contended against the abrogation of "cash discount" terms notwithstanding he is one of the greatest sufferers. How long he can stand it is problematical. Cash discount as per terms of sale is a premium for prompt pay- ment at the time specified. If deferred it is not earned and should not be taken. One would not expect of his banker, what he seems to expect from the jobber in the matter of cash discount or interest on past-due accounts. Many do not seem to realize that it is not right to take or withhold something that they have not earned or does not belong to them. They must know, if they give it a thought that it is not fair to others to expect somethmg that is not accorded to others in settling contracts. I hope the retail dealers will not compel the jobber to cut out cash discount altogether. If it is done the man whu is able to pay in ten days will have no advantage over the one who is only able to pay at maturity. One of the many sources of annoyance, expense and loss to the jobber, is the habit many retailers have of giving orders to specialty men to get rid of them and when the goods are delivered send them back. It costs the man- ufacturer money to get the orders and if the goods are returned it costs the jol)ber not only drayage both ways, which at the high price paid for trucks or teams is a con- siderable percentage of doing business, but the expense of getting the goods out and returning them to stock a ifl all the clerical work necessary to the transaction. T.^^ is not fair nor right and should not be countenanced.-- Address of T. H. Green, before the Minnesota Rctiil Grocers' Convention. General Cigar Company Takes Over T. & O. Factories The Theobald & Oppenheimer Company, of tliis city, has conveyed to the General Cigar Company, subject to a mortgage of $60,000, the five-story factory at 1147 to li'-> North Fourth Street, northeast corner of Cambridge Strc* t, 85 feet 5 inches on Fourth Street by 1 fi8 feet on Cambridge Street, assessed at $100,000. together with the four-story factory at the northeast cohner of Montgomery A^^;^ and Marvine Street, 75 by 130 feet, and assessed at $24,0' Mr. Christian on "Covering the Territory 99 HE cigar trade in Chicago and about have a lot of wholesome respect for Burt Christian, manager of the cigar department of the Steele-Wedeles Com- pany, because he represents the new school of ad- vanced, scientific merchandizing. Mr. Christian is not a manager in name only; he manages in the fullest sense of th. word, and he has been getting wonderful returns for his thoughtful work. In the current issue of the General Cigar Company's handsome little house organ, Mr. Christian has contributed a vital article which may give other managers some food f(.r thought. We think it quite worthy of reprinting here- with. Mr. Christian said: "It has been my experience that it is best to confine your efiForts in a certain restricted territor>^ By doing this, you are in a position to keep in \rery close touch with all of your accounts. Not only that, but you can comb the territory more thoroughly, become bet- ter acquainted with your cus- tomers, see them more often and do more business. "When I came to Steele- Wedeles Company, I found that their salesmen were work-' ing promiscuously in all parts of the city. In fact, they were continually butting into each other, which was very unsatisfactory, and losing an awful lot of unnecessary time in going to see their various customers. In fact, they were only calling on the 'Cream' and leaving the others for the sul)jobbers. "I requested one of the salesmen, who has been work- ing for the Company here for a good many years, to furnish nu' with a list of his customers. This particular salesman submitted me a list with GOO accounts, and told me that it was only a partial list. "1 looked this list over very carefully, and found that this salesman was working from the extreme Northside to West Pullman, Illinois, and from the extreme West- side to the Lake. I asked this salesman how often he called on his customers, and he had the nerve to say that he saw them every two weeks. \\>11, maybe he did, but I'd hate to tell you what I think. "As soon as I found out conditions, I went to work and divided the city into seven sections, giving each sales- m.in a certain territory to work, and impressed upon him tl'"t it was al)solutely necessary for him to get 100 per cent, distriljution in his particular territory, and, not only til t. l)nt that he was responsible for every account in his territory. "Well the result that we obtained was marvelous. I found on January 1, 1917, that each of our salesmen had ton many accounts to look after in the territory which we div (led up into seven sections. "W e have taken this same territory and made twelve secjons out of it, and each salesman has enough accounts to ::eep him busy for ten days, working day and night. J-' ^!i salesman is now in closer touch with his various ciutmners. He gets to see them every few days. **I am happy to say that we have opened this year up to ^iarch 1st over 1000 new accounts. Now, it only goes to how that the way we are handling this territory prop- osition is just about right. "Kach salesman has to work harder because when he c^^i'^ upon a customer and he doesn't need any of his pop- ular brands, he is going to work hard to get his popular brands out where the various consumers can see them when they call. "Not only that, but he can assist his customers in a great many ways, for instance,— by fixing up his show- cases at times, putting his popular brands to the front. I have found from personal experience that this is a great advantage to any salesman. "In fact, I don't think that we could improve on our territory arrangement. Every salesman that we have in our employ today in the Cigar Department is thoroughly satisfied, and believe me, we are getting nearly 100 per cent, distribution on our popular brands. "We have opened up since last September nearly 4000 new accounts." Work Started on New Home of Bankable Cigar Company Plans and specifications for the new home of the Bank- able cigar factory have been received at Frankfort, Ind., by Noah Smith, and work on the building has been started. A residence located on the site of the new building is now being prepared to be moved away and excavating will be started during the next few weeks. The new structure will be three stories high with a basement, and will be constructed of brick. The building will be trimmed in stone. The front of the building will be beautiful in design and will set back from the sidewalk a distance of 12 feet and will be 62 feet wide by 125 feet in length. The factory will have a total of 30,000 square feet of floor space. The first and second floors of the building will be fin- ished in white tile, and each room and department of the factory will be separated by a four-foot oak wainscotting and completed to the ceiling with opaque glass partitions. On the first floor of the building there will be ofiice rooms, dining hall and rest room besides important de- partments of the factory. The second floor will be reserved for the cigar factory proper, while the third floor will quarter the packing and shipping departments. The entire factory will be modern in every respect, and will represent the most up-to-date daylight factory in the State. Concerning the building, Mr. Smith said, "in order to make the building as light as possible, it will have large windows at every available space." Business of Burdsall & Adams Not Sold Failing to get a higher bid than $13,800 for the busi- ness, brands, stocks, etc., of the cigar manufacturing firm of Burdsall & Adams, which was offered at public sale last week at the auction rooms of Samuel T. Freeman vS: Company, the sale was called off, and it is probable that the liquidating agent, the Philadelphia Trust Company, will endeavor to dispose of it at private sale. At the beginning of the sale a request was made for a bid of $20,000, but as none was forthcoming, the auc- tioneer reduced the amount until he was asking for a bid of $7500. Here bidding started, and continued slowly, un- til $13,800 was offered. After seeking additional bids for some time, it was then announced that the business would not be disposed of for such a lo\y bid. The business \vas for sale as a "going concern" and no offers were considered for any of the individual assets. Pent Brothers' salesmen are devoting" most of their efforts to the "Don Digo" brand, a ten cents and up propo- sition. There has always been ft good demand for this cigar, but with new efforts, it is rapidly growing In poptt* larity. THE TOBACCO WORLD 27 26 THB TOBAOOO WORLD TOBACCO EARMINGS GAIN DESPITE WAR Tamsips 0 B. Wasserman Spends Week in City— Recruiting Agencies Opened— Jose Lozano at the Factory for a Stay — Record Output Continues Tampa, April 9, 1917. |OME fine connections were made recently by the San Martin & Leon factory, due to the efforts of Jorge Leon and Nat Rosenheim, who have been away on a trip. Following a long stay in Tampa, Celestino Lopez, of Arguelles, Lopez & Brother, has returned to New York, accompanied by Mrs. Lopez and their two daughters. Mr. Arguelles has left for Havana, where he expects to spend some time. Jose Lozano is now at the factory for some time, fol- lowing a number of trips about the country and several journeys to Havana leaf markets. Business is going along splendidly with the famous house of F. Lozano, Son & Company, and prospects continue bright. B. Wasserman, who has been in Havana, came over to Tampa last week and called at the Sanchez y Haya fac- tory, which he represents in New York. During his stay of a week he was entertained by a number of manufac- turers, chief among whom was Francisco Torre. The old agitation for recognition of the union, which includes permission to have delegates on every floor, has been brought up again. It is not a question of more money this time. The Tampa Board of Trade has refused to lend its offices to arbitrate the matter, and the unions have done nothing further than make the demand. Undoubtedly the leaders of the movement are waiting for a more ap- propriate time to take action. The war spirit is much in evidence, and the people are displaying their patriotism by the flying of flags and other loyal acts. Five recruiting stations have been opened, and quite a number of applications have been received. Tampa has organized a company for the coast artillery of the National Guard. The Coast Defense Reserve is at- tracting a great many, but, of course, when men enlist for war, they are looking for action, and as a result the sta- tion's recruiting for the Army and the Navy are the most popular. Salvador Rodriguez is in Cuba, but expects to return to the factory shortly. In a short time Mr. and Mrs. Rod- riguez will leave for the North, where they will spend the summer. The factory will be in charge of Delphine Rod- riguez during the absence of Don Salvador. It is interesting to note as the weeks go by that the output of cigars continues to exceed the records of the previous year. This is highly encouraging, and thus far the entrance of the United States into the war has had no effect on the output. One thing that is being discussed at some length by most of the manufacturers is the coming revenue bill which is sure to place a heavy burden on the entire tobacco in- dustry. Many of the manufacturers here do not see how it will be possible to avoid raising the prices of ten and fifteen-cent cigars to the consumer. This can easily be done by making use of pennies. The prices of everything used in the production of cigars will make it imperative to advance prices still further if the industry is heavily taxed. , Perfecto. M. F. Ferguson Leaves Tobacco Products Company Mortimer F. Ferguson, who has been associated with the Tobacco Products Corporation for several years, in fact, almost since its organization, announced his resignation last week. Mr. Ferguson has been handling the distri- bution of the "Milo" brand of cigarettes in greater New York with conspicuous success and the company express regret at his decision to leave them. El iprincipe Gales THErOLD Standard IN PUREHAWVNA CIGARS SINCE 1854 The Rigkt NaB Can Be Fouid Through The Business Opportunities Ptge. Try it. Most Notable Gains in Manufacturing — Peace Would Im- prove Conditions and Reduce Costs Which Have Risen Rapidly. ESPITE the fact that practically all of the tobacco manufacturers of this country made more money last year than in 1915, there is probably no group of industrials that would benefit more by the termination of the war than this one. This applies to the manufacturing end of the business. The retailer sells his goods in peace or war, and there are some shrewd observers who are of the opinion that the worry and additional cares that go with a war period tend tu increased tobacco consumption. They argue that the nervous man smokes more than one who is without care. In the manufacturing end of the tobacco business costs have risen steadily since the start of hostilities. Labor is higher in line with other industries. Tin and paper, of which the tobacco industry is one of the largest users, have advanced greatly since 1914. But with all these increasing costs the American To- bacco Company, Lorillard, R. J. Reynolds and Tobacco Products showed sharp increases in net earnings in the year just closed. American Tobacco earned nearly 23 per cent, for its common against 20 per cent, in 1915; Lorillard jumped from 18 per cent, to 25 per cent., Reynolds increased its net for common from 45 per cent, to 78 per cent., and Tobacco Products, in existence only four years, more th^n doubled its surplus, showing nearly 6 per cent, for the com- mon, against 2.5 per cent, in 1915. The Liggett & Myers Tobacco Company ran practi- cally even with the previous year. The steady increase of one-half of 1 per cent, each year in dividends on the common stock of the United Cigar .Stores Company, the largest retailer of tobacco goods in this country, furnished an excellent idea of the steady in- crease in consumption of tobaccos in the United States. The following table gives the dividend payments by the important parts of the old combination in the years 191.3, 1914, 1915 and 1916. The year 1912 is not included, although most of the companies started disbursements on their junior shares in the first year after the disintegration of the trust: 1916 American Tobacco Co 20% Liggett & Myers J16 K. J. Reynolds 28 P. Lorillard 16>4 United Cigar Stores 7 ^^'eyman-Bruton 26 Tfeo. W. Kelme 14 •Xinerican Snuff 12 *In this year there was a special distribution of shares 0^ the Imperial Tobacco Company on the basis of 360-729 — 'a!; 1,824 to each holder of one share American Tobacco com- 1^ on. This was a special distribution, ta compliance with the court ruling in tobacco case. fFifteen per cent, of this was also a special cash divi- dend In carrying out the dissolution decree. Jin 1914 an extra of 20 per cent, was paid in scrip: in 1 *15 an extra of 10 per cent, was paid in scrip., §Rights for subscription to new preferred were also g'ven in this year. xThere were special distributions in Ihli year m cow- plmnce with court's decree. 1915 1914 1913 20% *20% t35% 16 §16 16 12 n 14 13 15 i2y2 B}4 6 53^ t22 t32 10 12 12 10 12 xuy2 xl5 ?<:- \ T^RIENDS, Mother Nature is a woman, to mere man might as well let her have the last word. Velvet is Nature's last word in tobacco. Let's put that in our pipes an' smoke it. »acco. ^ Nature Has Done Her Best in VELVET— Only J^ature Could HaVe Done So Well ¥ F your taste is anything like that of most * pipe smokers we know, you won't wafii a better tobacco than \'elvet. To get a better — someone must invent a better variety of pipe tobacco than Kentucky Burley. That hasn't been done. Someone must beat Nature at Nature's own method — mellowing this tobacco by two years' patient ageing in wooden hogsheads. That's not likely to. happen. Put Velvet to any test you think will prove its quality. And make the test today. These Velvet advertisements are being read by fifty millions of people every week. Some of them will be your customers. 28 THE TOBACCO WORLD THE TOBACCO WORLD 29 ^SVIl^B *>^ ^vv .^Vc ^^^^HsnPdP =^^^i .^*;': ,-* V^' ^'/ -7 ' 1 Havana, April 9, 1917. I HE die has been cast and the United States, Cuba, Panama, and perhaps Brazil also, have openly declared war against Germany, and naturally the latter's allies may side with her. The question for us is, therefore, to try and look into the future dispassion- ately, in order to ascertain how the tobacco business may be affected. We earnestly hope that the war may not actu- ally extend to our side, and thus perhaps intervene with our shipping facilities to our great and powerful sister Re- public, as otherwise we should be indeed in a sore plight. However, we shall not try to picture the horrors of war be- forehand. The leaf market has been quieter during the past fort- night, partly for want of enough American buyers in town, and also on account of the few stocks for sale, and the ex- ceedingly high prices asked for same by the few lucky hold- ers. First capaduras of Remedies have reached a new record price, as $75 per qq., were paid for one escogida. Of the new libre de pie, we heard of one sale of $20 per qq., to one cigarette manufacturer, and $40 per qq. for strippable fillers to a cigar manufacturer. There are still plenty of third capaduras for sale, but as they are mostly not strip- pable, they can only be sold to our cigarette manufacturers, and as there are no exports to Europe, the cigarette manu- facturers are in no hurry to pay the high asking prices, par- ticularly as the cigarette busine^ ^ tiie Eastern provinces is still unsettled. Very little further news Ms come to Itand about the new crop from the Vuelta Abajo, or Partidos, as we are now waiting for the opening of the rainy season, so that the dry leaves may be put into bundles and can be thrown into piles, in order to undergo the first fermentation pro- cess. As far as Remedios is concerned we are still lacking authentical news, as regards the quantity and eventual quality. The country buyers are still afraid to venture into the tobacco fields, as not all of the bandits in the Santa Clara province have been hunted down, although virtually the revolution is in its last stage of agony. Some vegueros that have come to Havana say that the crop may be larger than last year. Sales during the past fortnight totaled 4031 bales, which divided represented: 1656 bales Vuelta Abajo and Semi Vuelta ; 105 bales of Partido, and 2270 bales of Reme- dios. Buyers were: Americans, 2171; exporters to Europe (Great Britain), 183; shippers to South America, 500; and our local manufacturew of cigars and cigarettes IIT'I' Exports of leaf tobacco from the port of Havana for -Jl.^4^^ Tk hausted, although we have learned that the British Gov- ernment is still sending some orders for the canteens ot the army and navy. The French minister shipped last month the big quantity of 2,500,000 cigars to his govern- BUSINESS OPPORTUNITIES For Sale, Wanted and Special Notiees RATE FOR THIS DEPARTMENT. THREE CENTS A WORD, WITH A MINIMUM CHARGE OF FIFTY CENTS PAYABLE IN ADVANCE i Wanted. ADLBR ft If YKRSON, INC, Bajtrg of Ciittiiifft, Scrapi and Siftinga, 332 Salt Forty-eighth Street, New York Qty. HAVANA SHORTI— Pur« Vu«lU: fln« aroma. Lopai. Sll B. Ttth It. N«w Tork. t-l-tf For Sale. FOR SALE— Fifteen Universal Stripping Machines. Correspondence invited. Address Box 210, "Tobacco Worldy ment, besides 1398 bales of leaf tobacco. The latter quan- tity had, however, been bought previously, therefore as they constitut'^d no fresh sales, they were not included in the last fortnightly sales or purchases. The Spanish Regie is ordering fairly w^ell, while Canada and the various other countries are sending us only moderate calls. Business with the United States has been good enough, but the bulk has been obtained by the few well-known factories of first-class reputation. Romeo y Julieta stands at the top of our independent factories, having a wide sale for its cigars all over the world. ' Partagas likewise cannot complain as we note that its shipments have been very heavy of late to all the princi- pal countries. H. Upman is doing a fair business, considering the dull season of the year. Punch is working along in the same satisfactory man- ner, as Don Manuel Lopez, the owner of the factory, has pained such a reputation for excellence of quality and per- fect workmanship of his cigars that he never lacks orders, although he never tries to rush them off. Sol and Devesa de Murias, being brands of old stand- ing and reputation, also never lack some orders to fill, al- though just now they could do more. The rest of the factories continue to work moderately at present Leaf Tobacco and Other Notes of ftterest Ai W. B. Houston, of the Henry Clay and Bock & Company, did not meet with the success at Washington in getting an American steamer to carry the two million c'jfars, purchased by the pursers of the American fleet at Cnantanamo, from Havana to La Caimanera, the president 01 the Union of Manufacturers, Don Ramon Arguelles. li^aded a committee of that body and waited upon Presi- dent Menocal in order to get the permission from him t" ship the above named two million cigars by a Citban *^f^stwise steamer, and which was granted without any difficulty, even if the Cuban steamers are all employed by the government, principally to carry ammunition of war and eventually some troops. The steamer Gibara finally took the two million cigars, 416,000 of which were ship- ped by the Por Larranaga factorv. about 400,000 by the tfiiat, and the remainder was divided among various other factories. Starlight Brothers, Ince^ortted. of New York, made Salesman Wanted. CIGAR LABEL SALESMAN WANTED-By New York lithographer turning out high-class work only. One with some experience preferred. Apply with full particulars to Box 208, "The Tobacco World." w J ^ For Sale. FOR SALE— Three Universal Stripping Machines, in first-class condition. Write Commercial Cigar Company, Newark, Ohio. rOR 8ALJ] — lUniadloa HaTaaa aborta. »ur« and elaaa. QuarantM^^ A^ or inon«r refunded. Fifty o«nta par pound. Alao Tualta akoiia. a< tha flnaat quality. Ed win Alexandl* A Co.; 17 1 Watar ttr— t. wSw ToiIl FOR SALE— Twenty-four Miller, DuBrul & Peters suction tables, in perfect n *^'?c,'*'V.S2: I°l * ^^i^^,?f}^ * "^'y ^0* Pr'ce will be accepted. Address Box 151, "The Tobacco World." some excellent purchases of leaf tobacco through Emanuel and A. Starlight, while here. They had to pay very high prices but they got the very best in the market, which is certainly a satisfaction for the customers of "La Rose de Paris," as they are now sure to obtain the same fine quality cigars they have been accustomed to heretofore. Herrera Calmet & Company were sellers of 515 bales of Remedios during the past fortnight to their customers. Walter Sutter & Company bought 458 bales of leaf to- bacco for account of their customers. Manuel A. Suarez & Company sold 300 bales of Reme- dios in the last two weeks. Leslie Pantin was a buyer of 396 bales of leaf for ac- count of his clients. Jose F. Rocha disposed of 273 bales of all kinds of leaf lately. J. F. Berndes & Company acquired 395 bales of to- bacco for their customers. Other sellers were : Leon y Delgado & Company, 907 bales; Candido Obeso, 640 bales; Muniz & Gonzalez, 348 bales; Tomas Benitez y Leon, 250 bales; Selgas & Com- pany, 206 bales; Jose Diaz Longo, 200 bales; Pertierra, Prieto & Company, 200 bales; and B. Diaz & Company, 102 bales of leaf tobacco. Other buyers were : Havana Tobacco Stripping Com- pany. 487 bales; Allones, Limited, 365 bales; Garcia & Com pan v, 297 bales ; Manuel Lopez, 277 bales ; Hijos de Diego Montero, 250 bales; Bridat & Companv, 218 bales; Por Larranaga, 200 bales ; Sobrinos de A. Gonzales. 140 bales; G. W. Nichols & Company, 100 bales; and various smaller quantities, 450 bales. Shippers above 200 bales of leaf tobacco during the last two weeks ending March 24th were: Virgilio Suarez, 3429 bales; Mark A. Pollack. 1856 bales; Leslie Pantin, 1540 bales; the French Minister, 1398 bales; Menendez & Companv. 1237 bales: Walter Sutter Sz Company, 1202 bales: Cuban Land and Leaf Tobacco Company, 1180 bales: J. Bernheim Sc Son, 795 bales: Manuel A. Suarez & Company, 553 bales: Tose F. Rocha, 549 bales; Ernest El- linger & Companv, 531 bales; Havana Tobacco Stripping Companv, 451 bales; Tose Suarez ^ Companv. 442 bales; Gutierrez i'l' Zabala. 414 bales; T. KaflFenburcrh i^- Sons. 369 bales: IMaximilian Stern, 278 bales: M. A. Gunst k Com- nany, 270 bales; Hijos de Diego Montero, 250 bales; H. Upmann & Company, f88 bales: Hinsdale Smith & Com- pany, SP bales. Oretaniv. 30 THE TOBACCO WOELD THE TOBACCO WOBLD 81 Ass(0)€§ai(tn(S)isi 5 BEEKMAN STREET NEW YORK CITY $5.00 1.00 2.00 2.00 Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), Search (see Note B), Transfer, Duplicate Certificate, Note A— An allowance of $2 will be made to members of the Tobacco Merchants' Association on each registration. Note B— If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. REGISTRATIONS. SAN PERSA:--40,159. For all tobacco products. March 3, 1917. Pasbach- Voice Litho. Co., Xcw York City. DUMB JACK:— 40,161. For all tobacco products. March 21, 1917. -M. M. Importing Co., New York City. GOLD ROOSTER:— 40,160. For all tobacco products. March 21. 1917. AiiKM-ican Litho. Co.. Xew York City. VANA SMOKERS:— 40,164. For cigars. March 14, 1917. A. Kauff- nian, ^lilwaukce, ^\ is. FLOR DE BOOK BUILDING:— 40,165. For all tobacco prod- ucts. March 24, 1917. Ruy Suarcz & Co.. Xew \ ork City. BONE DRY:— 40,166. For cigars, cigarettes and tobacco. March 24. 1917. L. X. Schulner Cigar Co.. Watertown, S. D. SEAL OF NORRISTOWN:— 40,167. For cigars, cigarettes and smoking tobacco. March 23. 1917. A. F. Ze.gler, Lansdale, Pa^ DE LUXE:— 40,168. For smoking pipes.^ March JU, IVl/. ^lan- hattan P.riar Pipe Co.. Hrooklyn. X. Y. TAMIAMI TRAIL:— 40,169. For cigars, tobacco, etc. March 6. 1917. \Vm. Stciner Sons & Co., Xew \ ork City. UMBRIA:— 40,170. For pipes and tobacco sundries. April 3, 1917. .\dolph Frankau & Co.. Inc., Xew \ ork City. FREE RUSSIA:— 40,171. For cigarette tubes and cigarette papers. March .^0, 1917. (lluckman & Sons. Inc.. Xew \ ork City. EPTALOPHOS:— 40,172. For cigarette paper books. March -/, 1917. Max Spiegel. Xcw York City. INCODIDUS:— 40,173. For all tobacco products. March _3, 1917. American Lithographic Co.. Xew York City. VARSITY- 40174. T'or tobacco pouches and smokers' articles. March 29. 1917. Adolph I'rankau & Co.. Inc., Xcw York City. PADDY WHACK:— 40.175. For all tobacco products. March 22, 1917. Edward F. Law. Lancaster, Pa. JACKSON HIGHWAY:— 40,176. I- or stogies, cigars, cigarettes, and cheroots. March 30. 1917. Fnglehardt Bros Evansville, Ind. CAMERON BLUE RIBBON:— 40,177. lor tobacco and cigar- ettes. March 27, 1917. Cameron Tobacco Co.. Richmond Va. HIGH PLANE:— 40,178. l-'or all tobacco products. March ^», 1917. American Lithographic Co., Xew York City. SMOKER'S ZONE:— 40,179. For all tobacco products. 28, 1917. American Lithographic Co., Xew York C ity. EL ORO No. 1:— 40,180. For cigars. March 23, 1917. Casan, Diloxi, Miss. March Manuel TRANSFERS. PURITAN BOND. For cigars, cigarettes and cheroots Registered July 24, 1909. in Tobacco World, by Petre, Schmitt & Hergmann on February 17, 1917. Transferred to the Dahlman Cigar Co., Denver. Col., after mesne assignments. ry , ,.^a COPYRIGHT. For cigars, cigarettes and cheroots. Kegistcrea August 4, 1909. by Luchett l^"chs & Lipscomb, Philadelphia I a^^^ in Tobacco World. Transferred l^ebruary 17, 1917, to the Uahl- man Cigar Co.. of Denver, Col. ... 4 • 4.- „ ^ GOLD ROOSTER:^0,160. 'Tpbacco Merchams* AssociatmiO For all tobacco products. Rc;gistered March 21. 1917 by Arneri- C»n Lithographic Co., New York C.ty. Transferred to \\ . B. Hcriot, De Oro Ci^r Co., Tampa, Ha., on March 31, 1917. CANCELLATIONS. QUENTIN DE LA TOUR:-40,133 ^f or jigars. RegistercMl March 12 1917, bf H. Derkscn & Sons, C^shkosh, Wis. Cancelled March 29, 1917. Railroads Want Higher Rates by June 1 Traffic officials representing virtually all the railroads involved in the recent request for a general advance of 15 per cent, in freight rates, on Tuesday last told the Inter- state Commerce Commission that they were especially de- sirous of having the new rates go into effect not later than June 1st. . Approximately fifty transportation experts from East- ern Western, Southern and Southwestern roads appeared before the Commission. The railroads also request that re- cent rate increases authorized by the Commission, with the exception of coal, coke and ore, share in the further 15 per cent increase, the same as rates on other commodities. Counsel for all the railroads filed with the Commission a stipulation under which the Commission would be at lib- erty to order a general reduction in the rates for which an advance is now sought, upon the termination of the present emergency, without contest by the roads. R Walton Moore, representing the Southern group of roads told the Commission that he understood there soon would be a reduction of the number of carriers in the coiin- trv under private management. Later, he explained, that he was informed that the Government intended to take over certain steamship lines operated by railroads. Garrett H. Smith Home From Cuba Garrett H. Smith, representative of the Compania Lito- erafica de la Habana and inventor of the gumless cigar band, has recently returned to New York from a trip to fa^torv headquarters in Havana. On his wav North Mr. Smith stopped at Key AAest, Tampa and Jacksonville and called on various members of the cigar manufacturing industry with satisfactor>Ye- suit Mr. Smith took up the proposition of the gumless cigar band with a number of them and it received a most enthusiastic reception. GUMLESS BANDS SANITARY AND EFFICIENT FINEST IMPORTED Ci^ar Bands and Labels GARRETT H. SMITH United St«t«« and CanadUn R«pr««enUUT« Compania Utografica de la Habana, Habana, Cuba 106 EAST I9th STREET, NEW YORK CITY T«I«pheginning with the first of January, the freight rates on tobacco in carioad lots are as follows from Novorossisk to Archangel : Slow freight, 0.5772 ruble per pood ($0.54 per 100 pounds, at 3 rubles to the dollar) ; fast freight, 3.269 rubh s per pood ($3.02 per 100 pounds). '•here is no regular service by sea from Sukhum to Novorossisk at present, although there are some private vessls making irregular trips. The present sea freight 1^' ' "^"^^""^ to Novorossisk is 40 to 65 kopecks per pood ($0. ;V to $0.60 per 100 pounds) of leaf tobacco. During the inimer period tobacco can be shipped from Novoros- sisk . Tsaritsin by rail, thence by river to Yaroslaf, and then V rail again to Archangel. ^n addition to the charges mentioned it is necessary /^ I ure on transshipping charges from steamer to •■eir 1 cars, about 10 kopecks per pood ($0.09 per 100 ^n^'^') ; also sea insurance, 1.70 rubles per 100 rubles.— ^01- lerce Reports." -re of unknown origin recently destroyed the to^ oacco barn and shed of Jacob E. Miller, near Lancaster, a- he loss was $7500. LESLIE PANTIN Gommusion Merchant Leaf Tobacco & Cigars Consulado 142, Havana, Cuba I. KAFFENBURGH (B. SONS SiUALITY HAVANA Neptuno 6. Havana. Cuba - S8 Broad St., Boston, Maaa. WINEST ELLINGER & CO. Packers and Importers OF HAVANA TOBACCO HaTaaaWarakousa, Salad 15. New York Office, 139.1 37 MENDELSOHN. BORNEMAN (SlCO HAVAffA 909ACC0 IMPOMTEMS HABANA. AMItTAD 0S IM WA THE YORK TOBACCO CO. LEAF TOBACCO •M aadl Jobbara la AU Grades of Oflioa and Warehooae, 10 East Clark Avanne. Y01K» PA. MANUFACTUIEKS OF GIOAB SCMAP TOBACSOO MMto 117 Jokal»42 M. LOPEZ & CO. Fonnerly of CAUXTO LOPEZ & CO. !^il!!n8:i& 90 Will St,New Ytit MILTON H. RANCK Packer lad Dealer la Dome^c Leaf Tobacco Offica: Cor. Duke and ChMtnut Stnats LANCASTE R, PENNA. Packing Houaaa: Straaburg and Laneaatar MAXIMILIAN STERN Havana Tobacco CUvel No. 1. Havana, Cuba 165 Front Straet, Ntw Yaik ■•TABLIflHID 1677 NEW FACTORY I9M H. W. HEFFENER & SON Steam Cigar Box Manuf acturors AND MAKERS OF Patented Wire Bound Shipping Cases HOWARD Ic BOUNDARY AVE. YORK. PA. THE TOBACCO WOBLD Heywood. Strasser&Voigt Litho.Co 2G STREET & 9- AVENUE. NEW YORK MA\UI \CTli|7f RSOl Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West Washington St^ Chicago, III. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU Sl CO.. 129 Fifth Avenue, New York City •JHEMOEHlLLITHOGRAPHIfrO;; Claremboh Bqad&EA8T37\1! St. BROQKiyN. ■RANCH OFFICE no West Randolph St. ChicagoJll. BMUMM4UN "C CAR BOX LABELS RANDS AND ADVERTISING WN. F. GOHLY & SON XiMmimuiCmnMa. 27 South Second Stf«et, PhUadelpUa REGULAR WEEKLY SALES EVERY THURSDAY. CIOAR8. TQBAMO SMOKERS' ARTICLES, SPECIAL SALES OP LEAF Tf>BAeeO. OMf. 8IGNMENTS SOUCITED. ADVANCES MADE. WTTL»fBMTI MADE ON DAY OF SALE N t W Y C) F-J y\ Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGMSSTt MOISTURE HEAT AND BREAKAGE q INDORSED BY ALL SMOKERS, snd ar« tlM MOST EFFECTIVE Advertisiiig Medium Known Racine Paper Goods Company Sol* Owner* and Manufacturer* RACINE. WIS., . - - - U. S. A. .Sciii^^lfc lUi It wl Smm4 ICW TMI MANUrACTURCR OF ALU KINDS OF Cigar Box Labels AND TRIMMINGS. cmicAOO, 105 wnrr monbob stbxbt, LOVIB O. OAT A, Mgr. ^ HIGHEST WIAUTY CIGAR BANDS SHOW CARDS FOLDIMG BOXES, ETC. W!?STEINER.SONS&CO. 257*2K WEST ir"Sr.'sTiiMER WIIBIN6 NEW YORK. LITHOGRAPHI^CSPECIALISTS CIGAR & TOBACCO INDUSTRY SKETCHES FURNISHED UPON REQUEST MAMUMCTWMKS SPECIAL ^ PROCESS

R. „, I,...!!!*! •—... — Deisel-W«BiMr Co., The, LhM, O. ... Demuth & Coj. V/iUii^ ,7^..::...: Dunn & Co.. T. J.. New York Lope« & Co.. M 33 Lorillard Co., P. .*. 33 Lovera. Jose . S • ^^ .„ Qj^^ jj Mt y ildiSn4JTci"'M*^°'' t Mendelioliii. Bor^t^'ikC^'^'^YoX S I Mi Farorito Oier Q,.. int * — Morris & CoK«ir! pSiHd *"*"y» 36 *^ '^' '^"'"P «_ Ne^rger. Heinrich. Havana „ N^i^^iS-^C a^n'^'^Jl :.::::::::r.:r.:::::::::;:::: 1 feift T^?^^*'^"^ ^"^* 31 Partai. nSanl" Cuhi' ** — KtSS£» bSs. T?E!Sfcl T?..; « Perfect HttSidiSfnfCi**::: * Philippine Tobawo^c^pany :.;:::*;;•; - IV Eisenlohr, Otto, ft Bros.. Incorporated , • Elhnger ft Co., Eraett '" n Fries ft BrotlMr, New York m ••44" Cigar Co • ^ Freeman, Siitoey J, ., IiI"iIili!liillliiiI.\.'*!iIi."J.'.' _ Gato Cl^r Q>., E. H. Gafla Su^tra Co. (jcneral Cigar Co., Inc Uucrra, V,. Diax & Co., Tampa, Fla .'. pwtuondo agar Mfg. Co., jaan R^^".^^*^*^^^^^*^^*.^*!.^*!!*!.".'!!";;■";;;*;; "i Racine Paper Goods Co.. Racine. Wia. . •« Ranck, Mii^on HTl^caster pL — *• If Reynolds Tobacco Co., R, J. v-wrwr li Rooia. Jose P. '...'.','.'.', « Rotkiguez. Salvador "'ll'llll fVw«* tr Rodrigiies, ArnieUes ft Co. .....................'..r: ^^^ H Roif ft L«i»s&rf, Antonio .*.*'* * RoMswald ft Brm., 1^ ««r York \..""l\l\]l[[[[[\\\\ 5 7 1 sss?"o5Tr^, '*• Heffe^ ft Si». B. W YoriL**Pa-' •••.••...• •- Heuand ft'cfTjohn f:: unrasS: Pa.":::::::::::::::::-; •—•••— § Helmc Co., George W., New York ...V .■:;;.'." "CoVer IV Henry's Clear D^ v-ovcr av Heywood, IknMW ft VoVght'U^*'c^'^*New Yi^k « Hippie Bros, ft Co7 WMl^^^^ S 8 gnchez y Bayiu Tampa, Fla 2 - il&dlW^i„"co^'cSS£f^ :::::::::::::::::::: - - Smith, Garreu H. * ""* « ^taer^SoM ft Co., Wm., New York .■...■.■.■.'..■.'.'.■.■.'.*.■.'.'.'.'.' U ^^ * Sf £fW Yorii:::::::::::::::::::::::::::::::::::::::::::::::::::: g ^*^*» 31, A., Havana ., ..,,,,..,. ••....,,, ','.', ja JeiUee ft BlmaenAal. Ltd., PhilaMpUa .<.„....,...... ^- layior, wm. *. •....•••.•••••••..••..•...•»....,....,.,,,,..,,,,,.,,,,.,,,,.^^^^ j ^ lV"il°pi*?'"'p'' 9*P' ^ "■Ky, i. a, , ^ J "•.. 3 1 w weymann.jsniton Co ........,...,,..,,., ^ ....,.<^^ IV YoA Tobac^ Co., Th^ Y^k, Wm. *•....•.............,,..,.,„....„..,,,.,,,, m TBM TOBACCO WOWjD Heywood Strasser&Voict LithoCo 20 STRE.ET & 9- AVENUE. NEW YORK "^1 WUI ■^( TUI.M 1^"^ 01 Cigar Box Lablls Bands AND Trimmings WESTEiVI OFFICE 179 WMt WMliiiigton St., Chicago. 111. CANADIAN REPRESENTATIVE B. B. B. Co., Montreal, Canadhi PHILADELPHIA OFFICE 322 Chestnut ^reet ^LLU>K^ REPRESENTATIVES A^XMI mANKAU & CO.. 129 Fifth Avenue, New York Ci^ HnGRAPHirro,: Clarehoom BQAD&EAaT37«-^ St. BROOKiyi ABELS BA icH bi no West Randolph St. Chica60,Ill. C GAR BOX LABELS RANDS AND ADVERTISING IM E VV V C) H K EmUMiedWi WH. F. COMLY & SOR *««""»""' 27 Soutfi S«c(»d SlTMt. nuii^clMte REGULAR WEEKLY SALES EVERY TB^IMIAY. CMARS, _ Hitf>K^' ARTICIXS, SPECIAL %hXM& OF X&hST^mM^ ,_, ^HMBirra sctt^rrwj. advances made, ^rnmxmmn MADE OH DAY OF SALE Parmenter Wax-Lined Coupon Cigar Pockets M^mm ^iincT protection agad^t MOISTURS HEAT AND BREAKAGE f INDOR^OI BY ALL SMOKERS, and ara %\» MOST MfWmVE AdvertWng Madtam Kmwb Racine Paper Goods Compaii: Sol* Ownan and MMUifactufen RACINE. WIS.. - - - - U. S. A. MANUrACTUREH Of AJAJ* I N O^^PJ^ Ual ft. aal Imm4 IBWTME <»IGAOO. !•» WaST MOMBOB STBSBT, LOVfll •. CAVA, Vgr. r' BELIEVERS IN PUBLICITY »~~- » I. THE TOUACCX) WO«U>. .-. N.'bX AdJ.SSJSdlSS 1 A ' Lopez. Manuel ^^i* * . « .1 . ^ .. ^ Lopez & Co.. M 33 Alvarez & Co., Manuel, New \ork 31 Lovera, Joie .... • S American Cigar Co. .. ^ Lozano, F., Son & Co * 'A' - American Lithogrmphic Co., New York .;::;:: g . , ooa « u>. , ^^^^ ^ American Tobacco Co., The, New York 4 Ai^ruellei, Loiws & Bro. .".!.*.*.".".".*.'.'.'.".'.*.',*.'.*.* $ m/f B mS^^To^^'^m''"'^ • " " » Bachia & Co.. R A. 3 ^^^B^^^£t .t,^* ^^ ^"^ • » Bayuk Bros., PluU^l^a* H J Mi Fawriteoiar Co.. Inc ! " " l>ehrens & Co., Havana, Cuba t tt^ jj Moehle Lithographic &..Th'e.B;iik*lVa « Bobrow Brothers rJJ^ tv Morris & Comnlnv Phfi,,. »rooK*yn jg Koucher Cork & Machine Co.. incV V.V.;";;.;;;;";;;;;;^^^^^^^^^ *^ company. Phihp ^ _ M C ^^"^^'■^^'■j. Heinrich, Havana ,, _ , Nicholas & Qj, G. S. New York ' *** " ^* Cardenas y Ciau Havana 31 Nissly & Sons, E. L.,' Florin. Pa.';:":.' "* ' * ,f aS?f *^. Jf r^ tP- — r-K " - ^''^^ ^ ^'*' J°*»" ^- Lancaster/pa. ::::;:::::::::;: •• l\ ciiuentes, Pego y Ca., Havana, Cuba , «_ .........,.*..,., 31 cpmif & w w. F., nui«^ Ob.^ U^m, Wis. .. Eanck, Milton H., ^ncaster. Pa. Regensburg & Son, E,, New York .................. Reynolds lobacca Co., R. T. .... Rocha, Jose F. ..... ' •'••■••.■........... Rodriguez, Salvador .... Rodnguez, Argue lies & Co Roig & Langsdorf. Antonio ........ Rosenwald & Bros., E., New York 36 33 ..Cover II ■■••*■•■«*■«•*■• >*■••*«* • * * i ........ 32 • C^ver II 3 ••"*••••••• •♦*■•*•••«* 32 8 •• »»«*'. .*»••• »*»*'• rK* »*«i,».«»» *,*»*. a Hamilton Qtrooi^tion Tha Hettener & Son. H. W., York, Pa. . 31 ,,, Cover IV .land & Co., John P., Lancaster, Pa. ' -Ime Co., George W., New York ..., •••«••*#* li nry's Cigar Co. . i-ywood, Strasser & VoightUt^ C^'^ N^'^A*"""""""""*"" Sanchea y Haya, Tampa, Fla* San Martin & Leon ......,.., g«p,Mff. Q... H. H., Philade^Ua ........................ »»elds.\Vertheim Co,, Cleveland O. *„...............,..... btiiith. Cirrcu H. .......................... Steiner, Sons & Co., Wm., New York .... stern. MaJtimilian ., Straus & Co., K., New York ■*«*•#•••««*■ ******** 4k«»# mm *«**«*»»««^9^« a < ***** 0 w m m F ************* #**#*»«•»•« ***• #* » ■ « « ■ 10 A) 30 33 33 32 l«»t«» A BtamnAAL Wh Mn«M^ta TaylOT, Wm. % ,» • • • • • *** •*•**•*»♦#« •#♦* • * ** • l«« v**^****^*^-^***^ »»« ■^n^^A^At « •«**««»««*»:«»-«v*«4a«#«v#a w •■n, «,. A., J*ew York . 1. »**##*.*., »*••*.*. ttf . ai Union .American Cigar Co. .,...*,...*♦»..,.„...„„„ U. S. Playing Card Company .....,..,,.„.,...*„.,,.... tnited States Tobacco Co., Ricliinond. Va, ,*...,„..,....... Ijpmann, H,, Havana .....*......,.,....,,.,,,„„„..,„,.„.., Ltiiversal Tobaccj Machine Co. ...,.,*..».,.„.,...... ^ * . ■ *'* ma ...... w .u Charles. New YoA „ l<" ert E., New York .. J K,, Lancaster, Pa. J . Cigar Manufacturing ^ «.**....••♦«.**«,•,,,»..,„,.„.„ WIcto Ribbon ^., Wm., New York ... f Weynaan-Brotoa Co ... ...a... ........ #»* * *« ...4 #.4 ft....... ....... tt .G»ver IV Mv, ;^ T.b:ucO Co. '."t'l Tobacco Oi. ■'i:il & Soni, S» .. .&v« IV 10 York Tobacco Ce„ The. Ywk» f* >*>>49tA¥» ■-■ « # ■ »■ • V #««■■■*■«« « iNri:Nri()N/\i s ^ WE GD4R4NTEE CoDenhaden Snuff To Be absolvuly pure WE guarantee Copenhagen Snuff is made from the whole leaf of Tenneisee and Kentucky Tobacco. We luarantee the sweetening and seasoning and flavors and scent, m tact •rerything that is added to the tobacco or put on the tobacco, is pure and nay be used freely in food under the United States Pure Food Laws. OUR OFFER THAT cvciy user of Copenhagen Snuff can feel entirely safe and know that he is using a pure tobacco, we offer to any man (including our own employees) Five Thousand DoQars who will show our guarantee to be incorrect, or to any man who iindi in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that ma)t not be used freely in food products under the United States Pur« Food Laws. Weyman-Bruton Company 1117 Broadway New York PRESIDENT Mr. Dealer-This Sign onYbiirWindoui I I and a Big Stock of John Ruskin Cigrars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins — theTsest and biggest value in the world at 50 and the best nationally adver* tised brand. JOHN RiraEIN aCAM are mild, big, fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS aCAR MFG. W.. NEWARK. N. J. The largeM independent and mo«t progreMtve eif^r faetoiy in the world. I 1 \ I THEY COULD BE SMALLER BUT NOT BETTER PHILIPPINE TOBACCO CO., Inc. Manufacturers of High Grade Manila Cigars AND Exporters of Leaf Tobacco EXCLUSIVE BRANDS FOR DEALERS ORDERING LARGE QUANTITIES CORRESPONDENCE SOLICITED ftWe Address ^^PITCO," P. 0. Box 654, Manila, P. I. The Standards of Amertca Lorillard's Snuff, : Est. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax's Snuff , : Est. 1851 ALL OF THE OLD ORIGINAL Maccobops — 'B^appees — High Toasts Strong, Salt, SWeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELHE CO., Ill nfth Ave., New Yerk Uhe Uopic of Todai; To some it*s The War, To some it*s TTie Approaching Ba«c Ball Season To some it's The Easter Fashions To the man who knows it's that Good Clear Havana Ggar ALL THE TIME IPS HIS So pic THEJiE'S LOTS OF TOPIC FOR DISCUSS 10 ^ THERE'S ONLY ONE TOPIC TO SMOKE BOBROW BROS., PhUadelphia t Leading Features T. M. A. Offers Suggestions for Industry's Share of War Taxes Supreme Court of Massachusetts Holds Trading Stamps and Coupons Legal \ ESTABLISHED 1881 Tobacco Corporation of America Acquires Up-Sttte Factories of T. & O. Price Maintenance Hit by Supreme Court Exports of Manufactured Tobacco Increase The Aden Cigarette Industry A Business Code ^^K / Trade Letters of Vital Interest From All Sections Latest:Reportt From the Cuban.Market Latest News of the American Leaf Tobacco Market Registration of New Brands of Cigars Cigarettes, Tobacco, Etc, Vol. XXX VII No. 9 PUBLICATION OFFICES: 236 Chestnut Street, Philadelphia INTENTIONAL SECOND EXPOSURE The Cigar that Wins j^^. , ^ ALL ADMIRE THE QUALITY Tampa Cigar S.FERNANDEZ & CO. MAKERS, TAMPA FLA f^J^ F. C LOZANO i m LOZAMO TRADE MARK iH ■ D. s. rat. erne* F. LOZANO, SON &• CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Lozano'' Brand Clear Havana Cigars OmCE AND FACTORY; TAMPA, FLORIDA New York AddrMt, 437 Fifth A^ riMC NAl ^gHARUES tHE@l?l MADE BY . 0^ SALVADOR RODRIGUEZ ^<^2l TAMPA, FLORIDA A Val\a«ble Business Asset to E-very Up>to-Date Cigar Dealer KewYorK, 1600 Broadway WareKouse, Havana, Cuba ISJ *> "i^Mff^AA^^. THE TOBACCO WORLD 1 La Flor de Portuondo \m^^*^ ---V^ ^At*0^ "EL GRANDE" CIGAR MFG. CO. PHILADELPHIA MANILA CIGARS ^s Mild and as Coo/ as a breeze from the sea — Manila Cigars burn perfectly — They are all hand made, Spanish method — They have body and character — A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every ^Box ESTABLISHED 1867 Y. Pendas £k Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "OUALITY" Office and Salcsroonv ■ 801 -503 THIRD AVE. NEW YORK CITY For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. THE TOBACCO WORLD F. C LOZANO TRADE MARK leg. r. S. Pat. OtHct i WL LOZAMO F. LOZANO, SON 9» CO. U S. BONDED CIGAR MAKUFACTURERS Makers of the Famous "F. Lozano'^ Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York Address, 437 Fifth Av^nve cSro ^e mMs o.dc3. Ogairettes ^■^ Plain End or Cork-Tippcd Hi^igradc Turkish The Little Brown Box" PHILIP MORRIS & CO.. LTD. 72 Fifth Avenue New York La Flor de Portuondo "EL GRANDE" CIGAR MFG. CO PHILADELPHIA MANILA CIGARS jis Mild and as Coot as a breeze from the sea — Manila Cigars burn perfectly — They are all hand made, Spanish method — They have body and character — A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every ^ox ESTABLISH KO 1S6: Y. Pendas Si Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "OLALITY" Office and Salesroom, - SOI -503 THIRD AVE. NEW YORK CITY For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. INTENTIONAL SECOND EXPOSURE 2 THE TOBACCO WORLD EISENLOHir CIGARS reduce selling cost-- because an ever constant demand, created by Cinco Quality, insures a quick turnover ^ stock. LONDRES CONCHAS PANETELAS OTTO EISENLOHR & BROS., IN OORPOWATEO PHILADELPHIA. Quality Paramount CELEBRATED H. UPNANN CIGARS Strictly Independent Manufacturer* CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street ^ New York Board of Trade Bldg., Montreal, Canada ^m^^^^m^^^^^^^^^^^^^^ koilihR I FATHER Inature! time EX PERTS IN TOSACCO ADQUAR i m Mi 'J^: Vi;vi m P*i>i-n«»rft* Father Time Ages VELVET. rarincrs. ^^^^^^er Nature Mellows It. An Unbeatable Team: Time and Nature. When tobacco manufacturers try to substitute hurry-up curing methods for slow, natural ageing of tobacco, you smokers i)ay the price. There is no better method of bringing out the mellowness and mildness of "Kentucky's best than two years' natural ageing in wooden hogs- heads. Think about that over a pi lie of VKLVF.T. Thar ain't a whole lot of difference between a ripe persimmon an' a nearly ripe one— on the outside. Some of these nearly matured tobaccos sorter favor VELVET in looks. One of the advertisements in the "Bigger than Ever" Velvet Smoking Tobacco Advertising Campaign. Watch the magazines and newspapers. THE TOBACCO WORLD NADE AT OUR NEWARK, N. J. FACTORIES ♦^ROCKY FORDK^ QUALITY— HAND MADE-SUMATRA WRAPPED— NICKEL CIGAR We also manufacture, at our several factories located "at PITTS- BURGH, PA., a very attractive and extensive line of Cigar; and Stogies to retail at 5 for lOc — 4 for lOc — 3 for 10c and 2 for 5c., giving the Jobber and Retailer an exceptional margin of profit. Writt For Full Information UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH Ji Cigar With Hardly a Rival MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUGUST EUTTNAUER, G«icril Repw^eiUtlve, 235 FIFTH AYE., HEW YOM Free! Free! SAMPLES Ask and You Will Recciv* ....FIFTH AVENUE.... A Union Made Cisarette of Quality lOc FOR PACKAGE o£ 10 Mouthpiece. Cork or Plain Tip I. B. Krinsky, Mfr. BrlokC n"y! LIVE DISTRIBUTORS WANTED E. H. Q3CTO CIGAR FOR FORTY YEARS THE STANDARD COMPANY Wrhe for OpM Tamterv Futonr: Kay.WMt. Fla. Now Yetfc OIRm: 20S W. ■>Mdw«r T. J. DUNN BJ^TirtB9Br THE CREEJS AND GOLD BANV R. A. BACHIA & CO. 47 W«t Thill 1^1 Si. New York | TADEMA HAVANA CIGARS Ar^uelles, Lopez S Bro. MAKERS GENERAL OFFICE FACTORY WAREHOUSE 222 PEAKL STREET TAMPA LEALTAD 129 NEW YOKE FLORIDA HAVANA G. S. Nicholas & Co. 41 and 43 Beaver Street, New York DIRECT IMPORTERS of the highest grades of Cigars manufactured by the Independent Factories of Havana all of which are made under the personal control and supervision •f the eldest cigar manufacturers in Cuba, thus retaining for each its own individuality. Price List Mailed Upon Request. HAVANA CIGARS pOMEO Y lUUETA The Leader in all the World's Markets D. S. RtpNMRttttTC Wb. T.Ttrltr, It ttui lL.N.Y.CitT. BAYUK BROS 5 + CIGAR THE PERFECT CIGAR THE TOBACCO WORLD THE TOBACCO WORLD Blue Boar W is now put up in a convenient, air-tiwit moisture proof !25^ Pocket Package This new package is the result of a widespread consumer demand for Blue Boar in a convenient pocket size. It has been reported to us by so many dealers in so many parts of the country that we are confident the new package will be an instant success. If you are not already handling Blue Boar, we suggest that you test its sales possibilities for a high grade tobacco in your location by displaying this handsome counter carton containing twelve 25c packages. Your jobber can supply you promptly. fi Guai-anfeed by The Special Counter Displ^ Gtrton "44 Cigar Co." Philadelphia We are proud of STAG. And your customers will like STAG. Because STAG is the ripened product of '* 1 56 years' experience in making good tobacco ! You lay a smooth, firm road to loyal patronage when you recommend STAG. STAG backs you up ! EVERLASTING-LY GOOD Doctors recommend Girards Think this over. It will pay you to sell a cigar that doctors recommend — A cigar that never gets on the nerves— A cigar that attracts men be- cause it is harmless — A cigar that keeps 'em coming because its delightful — A cigar that's famous from coast to coast — GirarH Cigar Vl Never 0ets on your nerves Millions of smokers are reading about the Girard cigar in the big magazines. Our publicity reaches the smokers of your own city — your own neighborhood. You can cash in on Girards. Just put a box in your case. Just let the public know that you sell Girards, "the cigars that never get on your nerves." Then watch results. Drop us a line today for a trial order. Address Department H. Antonio Roig & Langsdorf ^^ * 'K GIRAK ) ^jjl^jliij^ f Establiihed 1871 puudeiphi. :f;:^"' size I Oc 6 THE TOBACCO WORLD American Sumatra Tobacco Co. LARGEST PRODUCERS OF SHADE TOBACCO IN THE WORLD Our 1916 Crop of SHADE WRAPPERS grown upon our Connecticut, Florida and Georgia Planta- tions, mark a new era in the history of the industry. ^ AMERICAN SUMATRA TOBACCO CO. 142 WATER STREET, NEW YORK THE TOBACCO WOBLD B □ -* 0-^*^» MAKE A SURVEY OF YOUR STOCK fSilO 5*STRAI0HT MAKE a survey of your stock. Glance over your shelves. Look in your showcase. Size up the brands that move. Notice those that show no signs of life — those for which you have only an occasional customer. Then ask your- self whether Brands that are slow movers are worthy of a place in your stock. True, they may cost you the least money. But the lack of turnover will prove to you that they are the highest priced and shortest profit goods you carry. And not only are they expensive in the matter of dollars and cents, but they are costly to you; because, being slow movers, you can- not offer them to your trade in prime condition. Brands like these cost you money and reputation. You are paying interest on your investment, instead of reaping profits — you are not declaring dividends in money or satisfaction. \,lf \-* :>&*. w •> m-Hi*. & itywM ^e OWL .»,^^ ^ 1 And this is why we earnestly ask you to consider these Advertised Brands — The Brands That Move. When you get behind Brands like ours, that are in popular de- mand not only for the day, but for the days after, the months after, and tte years after, you are on the road to correct merchan- dising which leads to the Broad Highway of Success. Advertised Brands point the way. General Cigar Co., Inc. NEW YORK CITY -^OlAKEE/Vf 11 SI 10 THE TOBACCO WORLD Behrens & Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands • 99 '%r and ''Devesa de Murias Independent factories Our Motto: Quality, always a little better than Havana's Best ?^P y HURIAS QUESTION: "Why is ^ FRAT cleaning up?" ANSWER : ''Biggest value in smoking tobacco world." JOc quality— J Oc quantity —retails in the Patterson duo-paper package at 5c Would cost double in tins. Most jobbers are supplied. OrlgttutI PaHtrMns oi Richmond. Va. MADE IN BOND HAVANA CIGARS Highest Quality Best Workmanship MADE BY V. Goem, Diaz & Co., Tampa, Ha. U.S. LOEWENTHAL S. LOEWENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK "LA MEGA" "42^" HAVANA CIGARS OF THE HIGHEST QUALITY AND BEST WORKMANSHIP V. Guerra, Diaz & Co., Tampa. Fta. M. MELACHRINO & CO., Inc. BGYVTIAN CIGARETTES yCwMt bi Mlstiken if Yoh Stock the Easiest Sold Cigarettes M. Melackfiao 9l Co., Inc., are punreyors and supply all the Courts, Embassies, iso Clnbs and 360 Regimental Mes&es tkn>tighout Burope GRAND DEPOTS OF J London. 8 Regent S»., S. W. Calcutta, 10 Government Place CAIRO. Head Office and Factory M. Melachrino 6c Com inc. ) Capetown. South Africa Alexandria, Rue Chetiff Pacha Hamburg, 18-20 Grouse Backerttrauc AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE LIST UPON APPLICATION 214-216 WEST 47th STREET, NEW YORK Vol. XXXVII. PHILADELPHIA AND NEW YORK, MAY 1, 1917. No. 9. MASSACHUSETTS SUPREME COURT DISAGREES IN FEDERAL DECISION Throws Monkey-Wrench Into Anti-Coupon Machinery and Specifically Disagrees With United States Supreme Court — Decision Encourages Hope for Future STINGING blow has been dealt to the hopes of retailers throughout the United States who have been formulating plans to eliminate forever the trading stamp, coupon and premium following the decision of the United States Supreme Court in the anti- coupon case some months ago. The blow is in the form of a decision by the Massachusetts Supreme Court holding that trading stamps, etc., are perfectly legal and dissent- ing specifically with the decision of the United States Su- preme Court. The decision of the Supreme Court of Massachusetts was to the effect that all forms of legislation abolishing trading stamps, etc., are unconstitutional. The fact that this court is noted for its soundness in jurisprudence, and also that it flatly disagrees with the decision of the United States Supreme Court, may well cause the retailers of the country more worry than for ^ long time. This question is identical with that submitted to the Supreme Court of the United States three or four years ago on a test of the Washington anti-trading stamp law. That court decided the law constitutional imder the Fourteenth .\tripndment of the Constitution, and immediately it started retailers off on a campaign of duplicating legislation in other States, based on the Washington law. Of course, it met with the opposition of the trading stamp companies : hut where the amendments exempting manufacturers' coupons from the provision was made in the bill it has this year been commonly enacted in most States, while in several Western States the prohibition was made absolute. All this new legislation is. therefore, threatened by the new view of the Massachusetts court, which has now thrice held the same position. The question went to the court under authority of a ttniqne provision of the Massachusetts law which permits reference of a pending measure to the Supreme Court by * vote of the Legislature. Four questions were framed, ffie first having to do with legislation of the class men* tioned. the second with the specific bill under considera- tion, the third the similar bill vetoed by Governor McCall last ypRf and the fourth the legislation with manufacturer- exemption included. On all the court flatly declared the tow tmconstitutional. The questions and answers were as follows : "1. I« It within the constitutional power of the General Court to enact legislation limiting the giving of or dealing W stampi or other similar devices in which tttiy person ^W than the vendor or vendee of < cents a pound, goods which only eighteen months ago were a drug in the market at five to seven cents a pound. Fully 30,00<> casca could have been bought In Lancaster Coun^ then, but now hardly 2000 cases could be found in the open mar- ket, a condition due to the great scarcity of old tobacco and esp. cially cheap goods. Spokane Cigarmakers Threaten to Strike Cigarmakers in Spokane, Wash., at a meeting of the locn! union, have decided that unless the manufacturers raisrd their prices from $9 to $1 1 a thousand they would call a strike. May I. The manufacturers called a special meet- ing and, after comparing notes, decided that under present conditions they could not meet the demand. y ig FUaidldlpysD H®fi@s Eugene Vallens was a recent Philadelphia visitor. John King, of Cuesta, Rev &: Company, has been call- ing on the trade in the Quaker City. D. Harr\' Moulsdale, representing the famous Sanchez y Haya brand, was a one-day visitor in Philadelphia last week. Frank Gleichman, of the Tobacco Products Corpora- tion, was a recent visitor in Philadelphia. "La Zuma," a Key West clear Havana, is being shown in the window^ of Dan Ostrow's cigar store at Seventh and Chestnut Streets. A representative of Max Roth & Company, Los Ange- les, Cal., w-as in town recently, introducing the "Bana" ten- cent cigar, made-in-bond. "Garcia Grande" received a further impetus in the trade, due to a recent visit of Victor Lopez, who represents J. Klorfein, the manufacturer. Warner Searle, of the Juan F. Portuondo Cigar Manu- facturing Company, is working campaigns on the firm's brands in Ohio at the present time. J. V. Flanigan, United States representative of the famous "Por Larranaga" brand, was a recent caller upon club buyers and importers in the city. Detroit Manufacturer Bankrupt Alexander Gordon, a cigar manufacturer of 914: Hast- ings Street, Detroit, Mich., has recently filed a voluntary petition in bankruptcy showing total liabilities of $49,800 and nominal assets of $41, 552. There are no secured credi- tors. The biggest creditor is the Peoples' State Bank of De- troit, which has a claim of $15,500. Others are Keiser &: Boasberg, Buflfalo : Snnnybrook Tobacco Company, Chi- cago; American Sumatra Tobacco Company, New York; Taussig & Company, and a number of others. u THE TOBACCO WORLD Price Maintenance Hit by Supreme Court THE TOBACCO WOBLD 16 mn '"' ^^^^ ^^ ^^^^ \ ictor talking machine people y9L| aganist K. 11. Alacy iii Company, the New York P^^ department store concern, has been in the courts •■^■^ lur a long time. The United States Court of the Southern District of New York dismissed the original bill, but this decision was reversed by the Circuit Court of Ap- peals. This latter court is now reversed by the Supreme Court. . The decision of the Supreme Court permits a retailer to sell X'ictor talking machines at a "cut price" and al- though the principal point at issue was the "license notice" on the machine, the decision practically states that this plan was adopted so that the company might dictate the resale price. The text of the decision is as follows: "While the notice permits the use of the machines, which have been fully paid for, by the 'unlicensed members ut the general public,' significantly called in the bill 'the ultimate users, until the expiration of the patent having the longest term to run' (which under the copy of the notice set out in the bill, would be July 22, 1930), it pro- vides that if the licensee shall not have failed to observe the conditions of the license, and the X'ictor Company shall not have previously taken possession of the machine, as in the notice provided, then, perhaps, sixteen years or more after he had paid for it and in all probability long after it has been worn out or become obsolete and worthless *it shall become the property of the licensee.' 'Tt thus becomes clear that this 'license notice' is not intended as a security for any further payment upon the machine, for the full price, called a 'royalty,' was paid be- fore the plaintiff parted with the possession of it ; that it is not to be used as a basis for tracing and keeping the plaintiff informed as to the condition or use of the machine for no report of any character is required from the 'ulti- mate user' after he has paid the stipulated price ; that, not- withstanding its apparently studied avoidance of the use of the word 'sale.' and its frequent reference to the word 'use' the most obvious recpiirements for securing a bona- fide enforcement of the restrictions of the notice as to 'use' are omitted: and that, even by its own terms, the title to the machines ultimately vests in the 'ultimate users,' without further i)ayment or action on their part, except l)atiently waiting for patents to expire or inventions, which, so far as this notice shows, may or may not be incorporated in the machine. There remains for this license notice, so far as we can discover, the function only of fixing and maintaining the price of plaintiflf's machines to its agents and to the ])ublio. and this we cannot doubt is the purpose for which it really was designed. "Courts would be perversely blind if they failed to look through such an attempt, as this 'license notice' thus plainly is to sell property for a full price and yet to place restraints upon its further alienation, such as have been hateful to the law from Lord Coke's day to ours, because (.bncixious to the public interest. The scheme of distribu- tion is not a system designed to secure to the plaintiff and to the ])ublic a reasona1)le use of its machines, within the grant of the patent laws, but is in substance and in fact a mere i)rice fixing enterprise, which, if given effect, would work great and widespread injustice to innocent purchas- ers, for it must be recognized that not WW purchaser in manv read such a notice, understand its involved and in- tricate phraseology, which l)ears many evidences of being formed to conceal rather than to make clear its real mean- ing and purpoRe. Tt %vould 1)e a perversion of terms to call the transaction intended to be embodied in this system of marketing plaintiff's machines a 'license to use the inven- tion.' (Bauer vs. Odonnell, 280 U. S. 116.) "Convinced as we are that the purpose and effect of this 'license notice' of plaintiff, considered as a part of its scheme for marketing its products, is not to secure to the plaintiff any use of its machines, and as is contemplated by the patent statutes, but that its real and poorly concealed purpose is to restrict the price of them, after the plaintiff had been paid for them and after they had passed into the possession of dealers and of the public, we conclude that it falls within the principles of Adams vs. Burke, 17 Wall. 456; and of Bauer vs. Odonnell, 229 U. S. 1; that it is, therefore, invalid, and that the District Court properly held that the bill must fail for want of equity. "It results that the decree of the Circuit Court of Ap- peals will be reversed, and that of the District Court affirmed." New Form for Permits to Remove Tobacco Internal Revenue Commissioner Osborn has sent the following communication to collectors relative to printed forms of application for permits to remove tobacco, adopted for the use of manufacturers of tobacco, snuff, cigars and cigarettes. He says: "For the sake of securing uniformity in size and style of applications of manufacturers of cigars and tobacco for permits to remove tobacco, etc., from their factories for transfer to another manufacturer or return to a dealer in leaf tobacco and to permit these applications to be properly filed in collectors' offices, printed Form 712, application for permit to remove tobacco, etc., has been adopted. Rquisi- tion should be made by each collector upon this office for a supply of the new form, and immediately upon receipt of same, collectors should distribute said form economically to the manufacturers of cigars and tobacco in their respective districts, who require them. Each manufacturer of tobacco and cigars should be instructed that hereafter applications for permits to remove tobacco, etc., must be made on Form 712. "Manufacturers of tobacco and cigars should be in- structed that Form 712 must be legibly and accurately filled in, and that in case unstemmed or stemmed leaf tobacco or stems are shipped or delivered to a dealer in leaf tobacco, the abbreviation D L T should be indicated in the proper place in the application. "Extra copies of this decision will be printed and tor- warded to collectors for distribution to the manufacturers of tobacco, snuff, cigars and cigarettes in their respective districts." Reynolds Tobacco Company Announces Wage Increase The Reynolds Tobacco Company, of Winston, N. C. have announced that beginning with the next pay day all the emploves in the manufacturing department would re- ceive an increase of 10 per cent, in wages. This will mean an increase of about $75(M> in the weekly payroll. The company has made several increases in the past three years. The new increase will not in any way affect the 4 per cent, bonus announced by the company last December 'or those operatives who have proven loyal and attentive to their duties during the year, this to be paid next Dec.m- ber to all who have complied with the proposition ni'de by the company. Cigar stores and billiard rooms in East St. Louis, Til. will close hereafter promptly at twelve o'clock midmgM, according to a recent order transmitted to the police o that city. ICZ ®M(B MiSQSIlMS lOAIE out of the clouds. Clamber down from your castle in Spain. What the world needs today is fewer projected schemes and more injected grit and gumption to carry them out. Less dreaming; more doing. Yet ambition is a priceless asset. The individual who sees only the common places of to- j|ay_whose tomorrow is as yesterday, for whom the future holds no inspiration, no promise of achievement, who looks forward to nothing but the dreamy drag of time — such a fel- low is a fit mate for the plow horse. But ambition with accomplishment, idle dreams that never shape themselves into realities, a brain so full of the taiorrow that it has no room for the day; these are the thieves of time and enemies of attainment. Rub the idle fancies from your eyes, get your bearings here and now — begin to make your action count — your dreams come true. It is well enough to say "I will." It is a thousand times better to say, "I'm at it now." Don't linger for another dream. Some of the most brilliant and plausible schemes for success that were ever evolved had their origin in a feather bed — and ended there. Don't be full of plans. Make it singular— plan. One good, healthy project at a time is quite enough for the normal mind to swing and the human energy to carry out. And having tackled one, see it to a finish. Don't drop it half way and go back for another. \'ersatility is a doubtful accomplishment, after all. I knew a young fellow once — one of those whom you "couldn't lose." He dabbled a little in art. scribbled a bit, fiddled a trifle, culd repair a motor-car, played ping-pong divinely, etc. His friends used to think him immensely clever; but reverses came at length, and he found that he couldn't real- ize six dollars per week on his entire bundle of accfldtHRlish- nients. Do one thing well and live up to it.— K^ess Help. Attractiveness and Neatness If you feel you cannot afford to have handsome or elabo- rate fix'tures in' your store, see that everything is neat and orderlv, remarks a contemporary. You can keep your place in ver'v good shape with a little expenditure, and your cus- t'.'.ners will recognize any effort to do the best possible un- (h'r the circumstances. Plants, crepe paper, varnish and soap and water will w rk wonders and give the place a freshness which some of tlte elaborately appointed stores never attain. If you are convinced that it is impossible for you to do justice to your customers, make a fair living and have a fa.icy store, be frank about it and say so. Take your cus- tomer into vour confidence and assure him that some of the ir.oney which might be going into furnishings is being put iiii-o stock, and that he is the one to benefit. If this is true, he will know it by the sort of goods he I'uys from you at the prices you charge him; but if it is ii.Jrely a bluff, and you are squeezing out all the profits you can for yourself, it is better to say nothing at all about it. It shows a good spirit when you feel uneasy in the pi'sence of any dirt or dust in the store, but that doesn't Kican that it is advisable to look cross when a customer tracks mud into the place. It's one of the penalties of hav- ing a public place, and the only thing for you to do is to clicerfuly see that it is promptly cleaned up. IF a man is known by the company he keeps, how many there are who must have been misjudged on account of their pipes ! For men have peculiar tastes in regard to these "solaces of the mind." Sir John Tenniel, of "Punch" fame, rarely smoked anything but a churchwarden, while his fellow-artist, Keene, pinned his affections to an odd little pipe, one of a collection dug up, it was said, in excavations near the old London Wall. The great art of smoking them was to preserve the tobacco left after the pipe went out. Two or three of these remainders would fill a pipe, and Keene's grim face was illuminated with ecstasy as he smoked the villainous residuum. Tennyson delighted in an Irish clay and bird's-eye to- bacco, while Bismarck, who reduced something like 2000 cigars to ashes every year, was greatly devoted to his old briar pipe, the fumes of which were, to quote one authority, "comparable only to a mixture of sewer and gasworks." The Kaiser always smokes a pipe in private, and, like the Prince of Wales, favors the small briar pipe costing from 35 cents to $1.25. On the other hand, as the courteous manager of Bew- lay's informed the newsman, there are many middle-class men today who smoke pipes costing pounds. "For the most part," he said, "they are presentation pipes of carved meer- schaum, or of the briar type, wnth gold mountings and the choicest amber mouthpieces. We have sold carved meer- schaum pipes for as much as $75 ; but meerschaum pipes are not altogether popular today, the average man preferring a good solid pipe for, say, $1.50 or $2.00, which will stand hard wear and last him for twelve months or so. Of course, you can make a pipe as expensive as you please. You can mount it with diamonds, rubies and emeralds, and run up the value to an enormous extent; or you could have an Oriental hokah at anything from $500 to $2500. "I suppose the most costly pipes today are those used by the Dutch and the Germans. They are of formidable dimensions, as you are doubtless aware, some holding as much as a pound of tobacco. These pipes are mostly of the meerschaum variety, and are carved so elaborately as to command $1000 to $1500 each." It was at a shop in the Strand, London, that a newsman gathered these particulars, and also learned the interesting history attached to that place. It appears that the shop was opened by Mr. Bewlay as an establishment for the sale of pipes and tobacco as long ago as 1780, and the firm has remained at the same place for 120 years. George III and William IV bought their tobacco at Bewlay's, while the Duke of Sussex, who purchased his pipes there, left a col- lection behind him which, when sold, fetched record prices, some of them realizing as much as $2500 each. I. C. C. Explains About Requested Rated Increase The Interstate Commerce Commission at Washingfton, D. C, issued an order authorizing the carriers of the coun- try to file rate supplements in connection with their request for a 15 per cent, increase. Relative to a decision in this matter the Commission says: "In view of erroneous re- ports that have been published it seems proper to state that the Commission has reached no determination, and therefore expresses no views or opinions upon the question of the reasonableness or propriety of such proposed in- creases ; which indicates that the orders referred to will be subject to protest, suspension, complaint, investigation and correction if in conflict with any provision of the act. Rea- sonable opportunity will be afforded for the presentation and consideration of protests." 16 THE TOBACCO WOELD THE TOBACCO WORLD 17 MASSACHUSETTS SUPREME COURT DISAGREES IN FEDERAL DECISION {Continued from page Ji.) lUJG, and referred to above, be constitutional if enacted? No. "4. Would the provisions of said House Bill 665 or those of the other bill referred to above be constitutional if these bills were changed so as to make the provisions thereof apply to stamps or other devices issued directly by the vendor to the vendee and redeemable by the vendor in cash or as a credit or rebate upon the price of articles purchased or to be purchased from the same vendor? No." In a brief written opinion, explaining the logic by which the conclusion was reached, the court said: "We, the Justices of the Supreme Judicial Court, an- swer the questions submitted by your order adopted on the second day of April, 11)17, copy of which is hereto an- nexed, as follows : '"In lyil the justices were asked their opinion on the questions whether a bill in effect forbidding the use of trad- ing stamps, no matter by whom they were to be redeemed, would be constitutional. The answer was in the negative. Opinion of Justices, 208 Mass. (JuT. That opinion was in accord with the almost uniform current of authority as shown bv decisions in numerous States where the question had arisen. We see no reason to change the opinion there expressed. "The two proposed acts, upon which our opinion now is asked, declare trading stamps redeemable by the vendor alone, to be legal, and those redeemable by anyone other than the vendor, to be illegal. The question now asked of us in view of Opinion of Justices, 208 Mass. 607, is whether such a distinction can be made. "We are of opinion that no such distinction can be made under the Constitution. That question is concluded in the negative by tlie plain implications of Commonwealth V. Sission, 178 Mass. 578. By St. 1884, c. 277, the vendor of any property was prohibited from representing that any thing other than the specific subject of sale was to be in any way connected with the transaction. By St. 1898, c. 576, the provisions of the earlier act were made applicable specifically to the giving by the vendor of any trading stamp or other device to the purchaser which should entitle him to receive from any person other than the vendor any other property than that actually the subject of the sale and to the honoring of any such trading stamj) or other device by any person other than the ven- dor. The fair inference from the decision in Common- wealth V. Sisson, 178 Mass. 578, read in connection with Commonwealth v. Emerson, 185 Mass. 146, where the earlier statute was construed, is that no such distinction can be made and that such a prohibition of the use of trad- ing stamps is not within the power of the General Court. The same inference is to be drawn from O'Keefe v. Somer- ville. 100 Mass. 110. These decisions were constructions of the Constitution ol Massachusetts although reference was made in one or more also to the Federal Constitution. "Since these decisions, the Supreme Court of the United States has determined in Rast v. \'an Deman & Lewis Co., 240 U. S. 342 ; Tanner v. Little, Ibid. 360 ; Pit- ney V. Washington, Ibid. 387. that statutes in essence like those referred to in the questions do not conflict with the ])rovisions of the Fourteenth Amendment of the Constitu- tion of the United States. But the question whether a statute is in conflict with the provisions of the Constitu- tion of this Commonwealth is a question ttpon which the decision of the Supreme Judicial Court of this Common- wealth is final. "It is established also that in answering questions sub- mitted to them under Chapter 111, Article 11, of the Con- stitution, the justices of this court are bound by the de- cisions of the court upon matters respecting which that court is the final authority. It is not open to the justices in answering questions submitted to them under the Con- stitution to attempt to overrule a decision made by the court in a cause between party and party or to speculate upon the correctness of such a decision. If such a de- cision is to be overruled, it can be only after argument in another cause between party and party, where the rights of all can be fully guarded. It cannot be overturned by an advisory opinion of the justices given without the benefit of argument. Without intimating that there is ground to question our decisions, it is enough to say that we are bound by them. "W^e construe all of the questions as applying to the bills presented therewith and answer all in the negative." "We have felt, all along, that the outcome of premium legislation in Massachusetts is more important than the outcome in any other one or a number of States, for the reason that the legislation in that State and the decisions of the Supreme Court in that State are followed through- out the country and received everj-where with the utmost respect," said Charles Wesley Dunn, counsel for the Manu- facturers' Premium Association, in discussing the decision in a letter to his members. "The far-reaching significance of this opinion is ap- preciated in view^ of the fact that the Supreme Court re- affirms its opinion of 191 1 declaring that a law forbidding the use of trading stamps, no matter by whom they are to l)e redeemed, is unconstitutional. "In other words, the State Court recognizes that the trading stamp system, per se, is a legitimate business which cannot be prohibited under the State Constitution. "Furthermore, the court expressly notes and declines to follow the decisions of the United States Supreme Court in the A\'ashington and Florida cases, holding that 'the question whether a statute is in conflict with the pro- visions of the Constitution of this Commonwealth is a question upon which the decision of the Supreme Court of this Commonwealth is final.' "This, too, when the Bill of Rights of Massachusetts has been held by the State Court as of the same purport and efifect as the Fourteenth Amendment to the Constitu- tion of the United States. The opinion of the United States Sui)reme Court could hardly be more flatly and decisively overruled. "It follows that there will be no premium legislation during the present session of the ^lassachusetts Legisla- ture. That this decision will have a wide influence in other States goes without saying; although, of course, in the last analvsis, each State will have to decide this question for it- self.' "We have further to report that the California Asser.i- bly unanimously adopted our amendment yesterday, li - final vote comes in the Senate on Thursday. "The result in Massachusetts, taken together with tflC apparent favorable result in California, cannot but g^^-^ considerable encouragement to those who believe in the legitimacy and value of premium advertising and in its future." The Union-American Cigar Company has recently cV clared the regular quarterlv dividend on preferred Stodc of one per cent (1%) payable May 15, 1917. to stockhold- ers of record April 30, 1917. T. M. A. OFFERS SUGGESTIONS FOR INDUSTRY'S SHARE OF WAR TAXES {Continued from Page ii) nue would only be 50 per cent, instead of 100 per cent. But there is another important item that the Government experts have overlooked in their calculations, that is the loss of customs duties on the imported tobacco that would pro]):ibly be used in connection with the 25 per cent, of lost business, that item would still further reduce the net increase probably to less than 40 per cent. It would seem, therefore, that it would be wnser and more profitable to both the Government and the tobacco industry to limit the increased rate to a moderate and rea- sonable' amount that would yield the Government as much, if not more, as it would collect by a hundred per cent, in- crease, less the consequent loss of business, instead of add- ing 100 per cent, to the burdensome taxes that the indus- try is already paying and curtailing its business besides. The tobacco industry has suffered greatly as a result of the war. Although the cost of labor has been substantially increased, the prices for materials almost doubled and a large percentage of its export trade cut oft*, the prices of manufactured tobacco products to consumers are virtually as low now as they were before the war in Europe began. And this, too. in spite of the fact that the prices of practi- cally every other commodity used in this country have been pj^rcatlv advanced. The tobacco industry ever has been among the first to assume uncomplainingly the financial burdens imposed upon it by political and economic conditions, and it stands readv in the present crisis to contribute its share toward the cost of the war, but we ask for fairness and moderation. While we are ready to pay additional revenue we ask that our industry be saved from intolerable and unbearable bur- dens. Our industry is now paying in the neighborhood of $1(1(1.000,000 a year in internal revenue taxes, besides duties on imported goods, which exceeds the aggregate earnings of the entire industry probably by $50,000,000 and we re- spectfully submit that an increase of revenue exceeding ap- proximately 40 per cent, of the present taxes \v\\\ work an incalculable injury to the industry including the 400.00(> farmers that produce the leaf and w^ill net very little, if any, increased revenue to the Government, as a result of the decreased consumption of our products. The respective committees of this association, repre- senting all branches of the tobacco industry, have given th' tax problem most serious thought and consideration, and we beg to assure your Honorable Committee that in all the deliberations of our respective committees no one h.i> entertained for a moment the thought of making any att. tnpt to evade the burdens that all good and patriotic citizens should assume in the present crisis of our country. Tl'.y had but one thought in mind, that » to contribute a i 1st and proper share erf the additional revenue now re- quired by the Government and to pay all that the tobacco inn nstry can possibly stand, but at the same time to work on' an adjustment of the additional ^ol rates in a manner that %%'ould be fair and equitable to the various branches of nur industry without seriously curtailing the consump- tion of our products, which would necessarily mean a loss of revenu* to the Government, a serious blow to our indus- tn- and quite a hardship upon the consumer,^ As a result of the deliberations of our respective committees, we re- spectfully submit for consideration by your Honorable Crnmii'ttee the following: Cigars The cigar branch of our industry is indeed in a most unfortunate situation. According to the tables hereinelse- where appearing, which are based upon official figures, the earnings on cigars prior to the European war did not ex- ceed $4.57 per thousand on high grade cigars and $2.83 per thousand on 5 cent cigars (see table G, page 12). Since the European war began, labor on cigars has advanced at least 40 per cent., while material has advanced probably in the neighborhood of 100 per cent. Yet the cigar that sold for a nickel before the European war began is selling for the same price today, with the result that the profit to both manufacturer and retailer has been reduced to a minimum. Moreover, any increased or additional taxes on cigars would necessarily have to be borne by the in- dustry, for the nickel cigar will remain a nickel article, and being sold in single units there can be no practical reduc- tion of the quantity handed to the consumer for his nickel. Some distinction must, however, be made between the small cigar that is sold 10 in a package for 15 cents or the small stogies that retail at 2 for 5 cents and the cigar that sells for 5 cents each, and the cigar that retails at higher prices. For since, as we have already explained, the addi- tional tax will necessarily have to be borne by the industry and not by the consumer, it is only fair that the manufac- turer of nickel cigars should stand a higher increase than the concern that makes stogies, or 10 for 15 cents, and that the manufacturer of the higher priced goods should carry a higher burden than the one that makes nickel goods. Our cigar committees have, therefore, agreed to recom- mend the following schedule on cigars: Proposed Schedule Approximate Increased Amount of Annual Sales Tax Rates Incr. Taxes Cigars not exceeding 3 lb. per thousand 1,000,000,000 $ .25 $250,000 Cigars between 3 lb. and 10 lb 1,000,000,000 .50 500,000 • Cigars weighing over 10 lb. and retailing at 5c. or less 5,500,000,000 1.00 5,500,000 Cigars weighing over 10 lb. and retailing at over 5c l,250,000,O(io 2.00 2.500,000 Total 8,750.000,000 $8,750,000 In submitting the above schedule, graduated as it is, both as regards weight and prices, we desire to make it clear that our proposed dift'erentiation as regards prices is bv no means based upon the erroneous notion entertained bv a great many people that the low priced cigar i# aow paving the same amount of taxes as are paid upon the high priced cigars. Such system of taxation wouW vmn- festly be wrong. Hut such is not the fact. The following table will show the comparative Tfttues of the cigars and the amount of revenue paid thewon to the Government: Taxes and Custom Duties Retail Prices of Cigars PerM. Retailing for ."> cents and less $3.00 Retailing for 3 for f5 cents 10.90 Retailing for 10 to 15 cents 13.00 Retailing for 20 cents Imported. . . fo.OO Our differentiation as to the ten-pound rate was fixed with a %'icw to lighten the burden upon stogies that may be manufactured within the ten pounds limit and upon the small cigars that arc usually retailed Ift packages of 10 for 15 cents and tfie weight erf which will not exceed ten 18 THE TOBACCO WORLD pounds. The manufacturers of higher priced goods being quite a necessary luxury. The Perfecto cigar may be a luxury willing to pay a higher rate of taxation in order to make to the gentleman smoking it, for he could perhaps get along it easier for manufacturers of stogies and small package as well with a Stogie, but ask the longshoreman or the goods. laborer whether the pipe or the chew is a luxury to lilin Manufactured Tobacco and you will receive a very emphatic answer to the con- Little need be said as regards the manufactured to- ""^''y- , . , ,, . .u u ,.^^ c \j ^ ., bacco situation, which includes plug, smoking and chewing , Speakmg of the brave men on the battlefield, to them tobacco, as well as snufT. Tobacco, like all other farm tobacco ,s mdeed a necessity. It furnishes them solace products, has almost doubled in cost within the last few a"d comfort and compantonsh.p under the most trying con- vears, while the cost of packing, material and other articles d't-ons, and .t is know-n to act as a ^stniiu ant that bnngs used in connection with manufactured tobacco have ad- courage and valor and inv.gorates both their mental as vanced in some cases several hundred per cent. Yet while well as their physical condition. the prices of all other commodities have been correspond- Things that have become a necessary part of one s ex- ingly advanced, the package of tobacco sold for a nickel or -stence, whether by force of habit or by actual necessity, a dime, as the case may be, before the beginning of the are not luxuries and cannot be classed as such. A young European war, is sold now for the same price, with the lady may easily dispense with her box of chocolates Init result that the profits of both manufacturer and dealer have the workman cannot so readily discard his pipe or his chew, been reduced to a minimum. "o-" c»". the millions of other consumers of tobacco om,t The profits on most of the types of manufactured tobacco that article from their daily wants to the very great nia- even in the most prosperous times, did not average 6 cents jority of whom it probably constitutes the only luxur>- th.-it per pound (see table G, page 12). Owing to the situation *''«>' ^,7 able to indulge m. created bv the European war the profits have been reduced All of which is . .,, . to a minimum, so that it would be impossible under present ^^^^^T^^^i KT'-lIc!"f=c;.rT a ttom conditions to pav anv substantial increase without seriously TOP..^CCO ^'T^l^CHANTS A?SOCT.^TION . ,. ^, . \ ' OF THE UNITED STATES, crippling the industry. nnrle<; Dnshkind We respectfully recommend that the tax on manu- »'^ Lharles uushkind, factured tobacco be increased to an extent not exceeding: Secretary and Lounsel. 40 per cent, of its present rate, which means about 3.2 cents Dated. April 25. 1917. per pound. Such increase based upon the production in . . « , «, ~Z~ , ^, u i • -d-ii 1 01 fi would bring approximately $1fi.500.000 additional Anti-Tobacco Clause Out of Chamberlain Bill revenue. Charles Fox. Chairman of the Ecgislative Committee of Cigarettes the National Cigar Eeaf Tobacco Association, has received What we have said in regard to tobacco applies with the following letter from W. E. Crounse, their Washington equal force to cigarettes, excepting that there is quite a representative, relative to the anti-tobacco clause in the quantity of cigarettes produced of the higher grades which Chamberlain P.ill: are retailed at the rate of 1 cent or Ij/j cents each and a few "^Ty dear Mr. Fox: of them at 2 cents each. Hut as regards the higher grade "Permit me to congratulate the National Cigar Leaf T(»- cijgarettes, in the first place the proportion of that class bacco Association upon the fact that the military training of goods to the entire output of cigarettes is indeed very bill, which has just been reported to the Senate by the Coni- small and. secondlv, the higher grade goods are made ex- mittee on Military Aflfairs. has been shorn of the prepostcr- clusivelv of imported tobacco, which, as is well known, has ous provision contained in the original Chamberlain Bill, re- gone up 200 or 300 per cent, in cost, if it is at all possible ported in the last Congress, forbidding the use of tobacco !L «p^,* nnv 'at anv military station, cantonment, camp. fort, post, \,\j scenic dii y • ' ••'• «t4 i'i*i* ji i. 4.1-Kx Fullv 90 per cent, of the cigarettes are of the cheap officers' or enlisted men s club, which is being used at tlie grade and the prices that cigarettes are sold for now are time for military purpose.' T attribute the common sense preciselv the same as the prices that prevailed prior to the amendment of this provision wholly to the energetic cam- outbreak of the war, in spite of the fact that the cost of paign of the tobacco trade, under the leadership of o.n material and labor has almost multiplied. Association and launched m your vigorous circHUr letter on We respectfullv submit therefore that the war tax to March 82. • .. .1, » k,..„ „rn be imposed shouldbe moderate. An increase of 50 cents "Exceedingly effective work agamst the tobacco ,0 per thousand based upon the present rate of production hib-tion was also done by t"^-^. °ffi^-'''%°f '^^;";!X would vield the Government approximately $1 5,000.000 ad- Tobacco Manufacturers .Association and ^X the trade pres . . : to which vou gave such timely warning of the menace to ditional revenue. ^^^^ ^^^.^^' industry. In the great crisis now confronting Summary of Proposed Increased Taxes ^j^^ country we must expect that hysteria will develop on Cigars and Little Cigars $8,750,000 slight provocation and we must also bear in mind that Manufactured Tobacco Including there is in Washington a large and well-paid lobby engage I t^nuflf 16,500,000 in pushing all forms of sumptuary legislation for 'revenue Cigarettes 15,000,000 only.' Having about exhausted the possibilities of the pro- hibition of the liquor traffic, these lobbyists are now tuniu • Total $40,250,000 their attention to tobacco, and we must expect to encountt The above schedule, if adopted, will accordingly pro- their ingeniously contrived schemes at every turn, vide an increase of about 40 per cent, of the present reve- "With vigilance on our part, however, and with tne j^^jg ])rompt and energetic support of the trade and of the prc^- *It is frequently asserted that tobacco is a luxury and I fell sure we have nothing to fear from these machination it has even been s'tated at times by legislators and other "With kind regards, public officials that being a luxury there is no limit to the "Very truly yours^ extent of taxation that may be levied upon tobacco. xt i- »nY rjcr'n, I e.if It is needless to discuss the question as to whether "Washington Reprcsentetive National Ciga. Le.a tobacco is or is not a luxury. If it is a luxury, it is indeed Tobacco Association. THE TOBACCO WORLD 19 Exports of Manufactured Tobacco Increase IGARKTTES exported to China during January last amounted to 174,750,000, against 78,700,000 for the same month during 1916, an increase of 96,- 050,000 cigarettes for one month. During the seven months ending January, 1917, 1,933,042,000 cigarettes were exported, against 732,085,000 for the seven months of 1915-16, a gain for the seven fiscal months of 1916-17 of 1, if 10,957,000. Cigarettes shipped to British East Indies in Tanuary last amounted to 107,750,000, against 113,737,000 for the corresponding month of 1916, a loss of 5,987,000 cig- arettes. For the seven fiscal months ending January, 1917, there were exported 771,860,000 cigarettes, against 383,- ■)!»8,(M)0 for the corresponding months of 1915-16, an in- crease for 1916-17 of 388,262,000. To other countries dur- ing January last there was shipped 37,451,000 cigarettes, against 49,220,000 for January, 1916, a loss of 11,769,000 for the month. During the seven months fiscal year we exported to other countries 325,625,000 cigarettes, against 190,.363,000 for the same months in 1915-16, an increase of 2;5(i.-^62,0O0 for 1916-17. The total gain in cigarettes exported during the month , of January amounted to 78,294,000, and for the seven months fiscal year was 1,724,481,000 cigarettes, exporting more than double the amount for the seven fiscal months of 191.5-16. Plug tobacco exported came in for a share of the in- creased demand during January, the United Kingdom re- ceiving 115,947 pounds in January, 1917, against 14,559 for January, 1916, a gain of 101,338 pounds for the month. For the seven months ending January, 1917, we exported to the United Kingdom 905,750 pounds, against 275,544, an increase of 630,206 pounds for that period. Canada in Jan- uary, 1917, received 4286 pounds of plug, against 17,123 in January, 1916, a decrease for the month of 12,837 pounds. For the seven months ending January, 1917, they received o*?..S34 pounds, against 115,150 for the same period of 1916, a decrease of 62,316 pounds for the seven months. Panama in January, 1917, received 13,810 pounds of l)hig. against 24,193 pounds in January, 1916, a decrease of 10.:^s3 pounds for the month of January-, 1917. In the seven months fiscal year ending January, 1917, we exported to Panama 102,209 jmunds, against 206,458 for the seven nu»nths of 1915-16, a decrease of 104,249 pounds for the period ending January, 1917. Newfoundland and Labrador imported 22,991 pounds last January, against 15,853 pounds for January, 1916, an increase of 7183 pounds for the month. For the seven months fiscal year ending January, 1917. they imported from the United States 115,206 pounds, compared with I'.'o.OSfi for the seven months of 1916^16, a <^crease of 4880 pounds for 1916-17. Pritish West Indies and P>ermuda imported 31,867 pounds in January last, against 59,544 for the same month in 1916, a decrease of 27,677 pounds, and for the seven months fiscal year ending January. 1917, they imported 2in.0]6 pounds, against 254,274 for the same period in 191.V 1', 1917. For the seven months fiscal year iriir»-17 they imported 928,805 pounds, against 834.512 pounds for the seven months of 1915-16. an increase of J^J^93 pounds for the period of 1916-17. Philippine Islands Imported for the seven tnoflths fndingjanuar>'. 1917, 200.301 pounds, against 133.675 for thf seven months of 1915-16. an increase of 96,626 pounds ^cr 1016-17. Other Asia and Oceania countries imported 55,602 pounds during January, 1917, against 21,771 for the same month a year previous, an increase of 33,731 pounds for January, 1917, and for the seven months of the fiscal year 1916-17 a total of 366,331 pounds, against 221,174 pounds for the seven months of 1915-16, an increase of 144,957 pounds for seven months of 1916-17. To other countries we exported 35,245 pounds in Jan- uary, 1917, against 64,707 for January, 1916, a decrease of 29,462 for January, 1917. For the seven months fiscal year ending January, 1917, we exported 302,840 pounds, com- pared with 272,598 pounds for the seven months of the corresponding period of 191.5-16, a gain of 30,242 pounds for 1916-17. There was a total of 486,866 pounds of plug exported in January, 1917, against 340,575 for January, 1916, a gain of 146,291 pounds for the month of January, 1917. For the seven months fiscal year ended January, 1917, there was exported 3,230,092 pounds, against 2.49.3,471 for the corre- sponding period of 1915-16, a gain of 767,621 pounds for the 1916-17 period, quite a good showing when export condi- tions are taken into consideration. There was a gain in all lines of manufactured tobacco shipped to Alaska during the seven months of the fiscal period ending January 31, 1917, with the exception of smoking tobacco, which showed a loss of 29.501 pounds for this period compared with the fiscal year 1915-16. The gain in cigarettes, which amounts to 5,971.000, is more than double the amount of cigarettes exported in the same period of 1915-16. Comparisons of January, 1917. with January. 1016, shows that cigars have gained 3000. cigarettes 31,000. and plug tobacco 2070 pounds, while smoking tobacco showed a loss of 6757 pounds. Receipts of leaf, stems and trimmings from Porto Rico increased to a remarkable extent during Januar\% 1017. The total unmanufactured goods were 764,883 pounds, which showed an increase of 482,296 pounds, more than double the amount shipped in January. 1017. than in January. 1016. The increase in the amount of leaf imported during January amounted to 377.232 pounds, there being 656.307 pounds im- ported during Tanuar>'. 1017. and 270.075 pounds during the same month the previous year. The gain in stems and trim- mings for January of this year, compared with January. 1016. amounted to 5064 pounds, being 108,576 pounds im- ported last January comf^red with W3>MM pounds in Jan- imry, 1916. For the seven months fiscal year there was a total of 7.149.741 pounds of stems and trimmings imported, compared with 6.191.452 for 1915-16. a gain for 1016-17 of 0.58.289 pounds. For the seven months fiscal year ending Januar\% 1917, there was 6.315.508 pounds of leaf imported, against 5.040.501 pounds for 1015-16. a gain of 1.265,907 pounds for the seven months of 1016-17. There was 834,233 pounds of stems and trimmings imported during the seven months fiscal year ending January, 1017. as against 1,141.861 ]>ounds for the same period of 1015-16. a loss of 307.628 pounds for 1016-17. The imports of cigars from Porto Rico for Jan«ar\' of this year amounted to 15,062.000. against 11.017.000 in Janu- ary, 1016. a gain for Tanuary. 1017. of 145.000 cigars. For the seven months fiscal year ending January. 1017. there %vere 115,880.000 cigars imported, compared witli 01. 10 [.000 in the previous fiscal period, a gain of 24.305.000 for 1016-17. Cigarettes imported in January, 1017. amounted to 1.013.- 000. against 525.000 for January a vear ago. almost double the amount imported in January, 1ft16, and a gain of 487,000. 20 THE TOBACCO WORLD THE TOBACCO WORLD 21 For the seven months fiscal year ending January, 1917, there was imported 4,346.000 cigarettes, against 4,512,000 for the seven months ending January, 1916, a loss of 166,000 cigar- ettes imported during the seven months ending January, 1917. Cigars shipped to Hawaii during January, 1917, as com- pared with January, 1916, showed a loss of 131,000, there being 116,000 cigars exported in January, 1917, against 247,- 000 in January, 1916, and for the seven months fiscal year ending January, 1917, there were 942,000 cigars sent out, against i, 698.000 for the Hke period a year ago, this showing a loss of 756,000. Cigarettes exported last January were 4,644,000 against 3.369,000 for January, 1916, a gain of 1,275,000 for January, 1917, while for the seven months of 1916-17 there were 28,- 913,000 exported, against 24,576.000 for the 1915-16 period, thus showing a gain for 1916-17 of 4,337,000. Plug tobacco exported for January, 1917, were 16,822 pounds, against 8628 for January, 1916, a gain of 8194 pounds for January, 1917. The seven months fiscal year ending Jan- uary, 1917, show there was exported to Hawaii 118,790 pounds of plug, against 57,040 pounds for the same period during 1915-16, a gain of 61,750 pounds for 1916-17. Smoking tobacco exported during January, 1917, amounted to 85,644 pounds, against 57,831 for January, 1916, a gain of 7813 pounds for January, 1917. For the fiscal year ending January, 1917, there were exported 752,311 pounds of smoking tobacco, against 535.077 pounds for the same period of 1915-16, this being an increase of 217,234 pounds for 1916- 17 period. Leaf tobacco exports from the United States during the first month of this year were 22,718,167 pounds, against 19,- 524,261 pounds for' the same month in 1916, an increase of 3,183.906 pounds in January, 1917. Exports of cigars during January this year were 214,000 cigars, an increase of 99,000 cigars exported, compared with the corresponding month of the preceding year. January exports of 310,951,000 cigarettes represents a gain of 78,294,000 over the corresponding month of the pre- ceding year. A slight improvement has been noted in the export of plug tobacco, 486,666 pounds being shipped in January, 1917, a gain of 146,089 pounds over the corresponding month last year. Smoking tobacco exports were 138,144 pounds during January, 1917, a decline of 2481 compared with January, 1916. The value of domestic tobacco and its manufactured products exported during January, 1917, is $4,762,634, a gain of 82.170,593 compared with the first month of last year. The imports of leaf tobacco suitable for wrappers amounted to 123,413 pounds, an increase of 91,383 pounds for January, 1917. All other leaf imported the first month of this year reached the total of 2,633.685 pounds, a loss of 1,378.961 pounds in January. 1917. This makes a total loss all kinds of leaf tobaccos i,277,673 for January. 1917. The decrease ^vas due to Greece not sending us any tobacco whatever, and a decrease in imports from other countries. As noted in the accompanying table the January, 1917, imports gained over last year's imports with the exception of cigars (duty free), which showed a loss of 2121 cigars. The value of all tobacco imported, both leaf and manu- factured, amounted to $1,998,864, an increase of $227,054, compared with January. 1916. The seven months period of the fiscal year, beginning with last July, show an increase in everything. Exports' of domestic leaf for the seven months ending January 31st were 319,039,379 pounds, an increase of 44,135,- 268 pounds over the like period a year ago. The tote! value of tobacco exports for all kinds for the above period was $43,666,311, a gain ^ $11,470,548 over the preceding f«riod a year ago. The amount of imports for the seven months ending Jan- uary, 1917, compared with the corresponding period of 1916, is as follows: Leaf tobacco suitable for cigar wrappers, a gain of 902,630 pounds; other leaf imports of 21,995,387 pounds show a loss of 730,769 pounds. Cigars imported (free of duty) from the Philippines, totaled 1,127,397 pounds, a gain of 529,960 pounds ; imports of cigarettes (duty free), were 7146 pounds, a loss of 1613 pounds; cigars (duty paid), total 379,591 pounds, a gain of 36,083 pounds; and the 6055 pounds of cigarettes imported (duty paid) is a decrease of 24,080 pounds. The total value of all tobacco and its manufactured products received by this country during the seven months' period of the current fiscal year was $3,772,577, an increase of $918,566.— "Western Tobacco Journal." Colorado Cigarmakers to Ignore Commission Jurisdiction in the case of the Limon, Colo., cigar- makers who served notice of a strike on their employers without obeying the thirty-day clause in the industrial law, has been assumed by the Colorado State Industrial Com- mission. The commission is serving subpoenas upon a number of the leaders and has posted blanket notices in the various factories ordering the mfj^bers of the union to appear at a hearing. The cigarmakers, according to present plans, are pre- paring to resist the order of the commission, and they will, unless the employers comply with their demands of in- creased w^ages and better sanitary conditions, strike. The proposed strike, which will test the Colorado in- dustrial law, is being watched with great interest through- out the country by organized labor. At the regular meeting of the Denver Trades and Labor Assembly the special order of business is the en- dorsement of a resolution condemning the section of the industrial law which refers to the thirty-day strike notice clause and to the penalties attached. The resolution states that until the constitutionality of the law is passed upon by the United States Supreme Court the labor organizations of the State will absolutely ignore those sections. The State Industrial Commissioners are making no statements as to the action which may be taken by them in the matter. Sold Tobacco to Competitor The Brandfass Tobacco Company of West Virginia, with a branch warehouse in Brookville, O., has filed suit in Common Pleas Court, Greenville, O.. against Urias Baker for the payment of damages amounting to $2938.s<> with interest which the plaintiflf claims was sustained by the alleged failure of Baker to deliver his tobacco crop to this company as per a contract which the tobacco company claims was entered into between Baker and the plaintiff. The plaintiflf states that Baker agreed to sell his en- tire tobacco crop, consisting of twenty acres and amount- ing to 28,000 pounds to this company. But it is also claimed that he delivered only a portion of the crop and sold the remainder to another tobacco buyer. For this re '- son the plaintiflf states that it was damaged in the sum of $1938.80 for which judgment is asked with interest from April 12, 1917. Boston Cigarmakers Compromise on Wage Increase At a special meeting recently held the Boston Cig:*- makers' Union agreed to accept a raise of $1 per thou- sand on hand-made and 50 cents per thousand on mo.d work, which was the oflFer made by the Boston ^TanutT'r' tttwri* Association there. The cigarmakers in their origi- nal demands wanted an increase of two dollars and one, but finally compromised with $1 and 50 cents. ^ Hm (UIq® M(Bws \^ James McDonald, of Mendota, III., has purchased the cigar store of George Sack in that city. R. M. Rankin, Southern representative of the "Charles Deiiby" cigar, has been a recent visitor in Nashville, Tenn. Fire recently destroyed the cigar factory of John Gantschi in Washburn, Wis. The building was partly in- sured. W. H. Kildow, head of the Kildow Cigar Company, Tiffin, O., has been chosen president of the Tiffin Saving Bank. Ike Reinheimer, of the Reynolds-Lindheim Cigar Com- pany, Nashville, Tenn., left town recently for a trip through Kentucky. Eddie Bender, manufacturer of the "Great Western" cigar, Peru, Ind., has opened the Cosy Cigar Store on West Third Street, that city. John Miller, one of the oldest cigar dealers in Aurora, 111., has closed his retail store and will devote his entire time to the \yholesale business. Through the eflforts of the Washburn, III., Commercial Club the Levy Cigar Company of Minneapolis has been in- duced to open a factory in that place. Robbers recently broke into the United Cigar Store at Forty-second and South Halsted Streets, Chicago, and left with $180 which they secured by smashing the safe. The Jenkins Cigar Company, of Danville, 111., will rc- moye its location to Sloan Block on North Vermilion Street. Previous to occupancy the room will be renovated and a new front placed Ott the §tore. The Eastern Cigar Manufacturing Company, of Perth Amboy, N. J., announces that it wmU erect and operate a large cigar and tobacco plant on Sutton Street between .\mboy Avenue and Jacques Street, that city. The Astrich store property at Fourth and Market .Streets, Harrisburg, Pa., has recently been leased to the Cnited Cigar Stores Company for a term of five years. The "United" will open a store there on May 1. William Laird has removed his cigar store from 1300 Peari Street, Boulder, Colo., to 1^ Peari Street. Every civstomer who called at his new location on the opening dny was given one of his favorite smokes. As a result of the closing down of two of the largest stfigie plants in Wheeling, W. Va., more than seven hun- dred hands have been thrown out of employment. The hifrh cost of materials and labor is said to have caused the closing of the plants. Robert Ford, manager of the United Cigar Store at Caiveston, Texas, has removed to Fort Worth where he will toke charge of one ol ^ company's stores in that place. Mr. Ford will be succeeded by E. E. Jenkins at the Galveston store. M. Alvarez Opens Factory in Old Boltz, Clymer & Com- pany Building—Future Orders Slowing Up While Waiting for Revenue Bill Cigarmakers In- dicate That They Will Force Settlement of Union Question Tampa, April 21. W. COWAN, formerly with the General Cigar Company, Incorporated, has arrived in this city to take charge of the sales of both the Tampa- Cuba Cigar Company and Baloin Brothers, In- corporated. Salvador Rodriguez has returned from a several weeks visit on the island, w^here he inspected some of the leaf. M. W, Berriman has left for the North to be gone several weeks. From New York he will probably make a brief trip to Chicago. W. W. Rosebro, of M. Bustillo & Company, has left on a trip to Chicago, where he will spend several weeks in the interest of the factory brands. M. Bustillo has gone over to Jacksonville for a visit to the firm's branch factory at that place. Cuesta, Rey & Company continue busy and A. L. Cuesta, Jr., says that not only do prospects continue bright but that sales to date are already in excess of figures for the same period in 1916. The Boltz-Clymer factory has been taken over by M. Alvarez who will manufacture the "Morgazo" and '*M. Alvarez" brands among others. "Ignacio Haya" is being called for by the trade in a manner that pleases the Sanchez & Haya folks very much. Jose Lozano, of F. Lozano, v^on & Company, remains at the factory and intimates that he will probably be there for some time yet. Louis Guerra, of V. Guerra, Diaz & Company, is back from a visit to Southern customers with a fine collection of orders for factory brands. Mr. Guerra also brought home some new accounts which he gathered on the trip. Orders on hand continue to keep most of the factories as busy as usual, but during the preparation of the revenue bill and the question of the taxes to be imposed on the cigar and tobacco industry there seems to be a disinclina- tion on the part of jobbers to place future orders of any size. This situation is an unfortunate one, for Tampa seemed sure of the biggest year in her history at the pres- ent rate of production. There seems to be no question but what any additional taxes will be handed right over to the consumer. As one manufacturer said, "There is little enough profit now and costs are still rising. If an additional $3 a thousand is added every cent of it will have to be collected from the consumer. It is no more possible for us to stand this tax than it is for the jobber or retailer." There is a feeling that a «ai«e to tfi« retail price of goods will certainly cut down the consumption to some extent. However, in England the tobacconists have gloried in the sums raised by the tobacco taxes and they have appealed to smokers throughout the kingdom to buy cigars and tobacco because the taxes are helpiiig to qarry on the war. The cigarmakers have done nothing further regard- ing their demands but indications are that they are going to insist on a settlement of the matter or else they will strike. Perfecto. 22 THE TOBACCO WOBLD THE TOBACCO WORLD 23 JS^ Jft Wim(skm'^& Eir©adlwsDy J(B)ft(tiuiii^s J^ sSt Leo Rieders, of Tunis Brothers, is getting in some fine work on the "Garcia Fama" brand. H. Duys & Company has purchased a large quantity of Java leaf for use in the American market. Jesse Batt, vice-president of Simon Batt & Company, is now on a trip to Baltimore and Washington. A. Sylvester, president of the American Cigar Com- pany, has returned from a brief visit in Tampa, Fla. Louis Cahn, of E. M. Schwarz & Company, has left the city on a trip that will take him to the Pacific Coast. Charles Cans, of Max Cans & Son, has returned to his offices following a trip to Porto Rico, Anthony V. Jockel, of the Ruy Lopez Ca., is calling on the trade in Baltimore and Washington. Garcia Pando & Company have removed from 48 Franklin Street to ^7 Gxm^ Street. A. Caro, who sells for A. Santaella y Ca., has departed for a trip through Southern territory. The retail store of S. ^Monday & Sons has been re- moved from :{28 West l-25th Street' to 2335 Eighth Avenue. ¥. R. lloisington, president of the Cayey-Caguas To- bacco Company, is again at his desk following a brief ill- ness. R. U. Falkncr, who represents Ruy Lopez Ca., in Southern territory, was a recent visitor at New York head- quarters. *'Resaurus," a Tampa cigar made-in-bond, is among the new brands added to the list of Grosvenor Nicholas & Company, incorporated. H. G. Morris, of L. Sanchez & Company, has left town for a trip through the West in the interest of the firm's brands. Alexander Herbert, vice-president of Philip Morris & Company, has left town on a trip that will take him to the Pacific Coast. Matthew W. Berriman. of Berriman Brothers, who has been in New York for the past ten days, has since gone to Chicago. Charlie Spietz and Albert Worch, of the Wayne Cigar Company, Detroit, Mich., have been visiting the New York leaf market. Edmond Kelly, of Horace R. Kelly & Company, has returned to New York after a five months' trip which took him to Manila. The Black and White Cigarette Company has been incorporated tmder the laws of Massachusetts, with $500,- W»0 capital ttc^k. 'Tn-B-Tween" cigars are now featured at the Ritz- Carlton Hotel. This popular short smoke is made by Kraus & Company of Baltimore. L. B. McKitterick, vice-president of the Tobacco Pro- ducts Corporation, is at present in the Middle West, lie is expected to return shortly. Benno Rosen wald, of E. Rosen wald & Brother, has recovered from his recent operation for appendicitis sufti- cientlv to return to his home. J. A. Voice, of the Pasbach-Voice Lithographing Com- pany* has returned to his New York headquarters follow- ing a trip through the South. Horace R. Kelly & Company are making deliveries to their customers of a shipment of 4,000,000 Manila cigars which have reached this country. Harry Prochaska, manager of the cigar label depart- ment of Adolph r>ankau & Company, Incorporated, has returned from a trip to Canada. Samuel Loewenthal, of S. Loewenthal & Sons, has re- turned from Battle Creek, Mich., where he has been re- covering his health following a serious illness. Samuel Saqui & Company, manufacturers of the "Jenny Lind" cigar, have removed their headquarters from 207 East Forty-ninth Street to 21 East Eighth Street. A. Seigel & Sons, manufacturers of the "Mi Careme" cigar, report that the business is showing a steady increase in practically every territory in which the brand is sold. Mortimer Ferguson, a salesman from the Tobacco Products Company, has resigned from that corporation in order that he may be ready to join his regiment when it is called to the colors. Sidney J. Freeman, who sells large quantities of the brands from the La Flor de Intal factory in Manila has been calling on his old customers and acquiring some new ones in the New England States. R. M. Gans has returned to the factory following a trip through New York and Pennsylvania in the interest of the "La Muna" brand which is proving a big success for the makera, Gans Brothers. Charles Landau, who represents the H. Upmann f«- tory in the United States and Canada is back in town fol- lowing a trip to the Pacific Coast which included a vi«it to some of his big customers in Canada. Sidney Goldberg, president of Simon Batt & Com- pany, who has been on the Pacific Coast with factory repre- sentative Eugene Stoltz, is expected back at Broome Street headquarters about the first week in May. Victor Lopez is getting some splendid results for his efforts about town on the "Garcia Grande" cigar, made by J.'Klorfein. The increasing demand fw this brand n.is made ft necessary for Mr. Klorfein to let a contract tor a factory in Perth Amboy, N. J. A. J. Lachman to Retire From Business |. LACHMAN, owner of the West Indies Cigar Lompany, at 138 Pearl Street, has announced that he will retire and bring the business of the house to an end. Unfavorable conditions in the Porto Rican leaf market are said to have caused Mr. Lachman to make this decision. I'he Porto Rican-American Tobacco Company has taken over the factory and other buildings of the concern and has also purchased a number of the brands. The sale of other labels is being consummated. l^xpressions of genuine regret are heard on all sides re^^arding Mr. Lachman 's retirement. He made and held nianv friendships throughout the country through his genialitv and frank business methods. Petition Filed Against Fernandez & Garcia, Incorporated A petition in bankruptcy has been tiled against Fern- andez c\: (iarcia. Incorporated, at 43G Broome Street, by Frederick J. Hillman on an assigned claim for about ^i)00 fur goods sold in New York for the past three years by the Xew York Sales Company. Assets are alleged to be al)uut ?5U0 while the liabilities, it is claimed, approach $:^ traveler on Broadway has at one time or another seen this famous canine with his blanket advertising "Barking Dog" and the pipe grasped between his teeth in a truly human fashion. Petition in Bankruptcy Against Camp Importation Co. A petition in bankruptcy has been filed against the Camp Importation Company, importer of Turkish tobacco and cigar- ettes at No. -^ol-'.^o-j West Fortieth Street, by these creditors: lohn li. O'Flynn, $500; Bessie Brafman, S13*^5; and S. C. Xbeles, S103. Judge Mayer appointed ex-Senator Nathaniel A. Elsberg receiver, bond $3000, on application of Blau, Zal- kin & Cohen, who stated that the liabilities are $70,000 and assets $19,000, of which accounts are $10,000. The company was incorporated on December 1. PH:?. with capital stock $400,000, which was increased to SooO.iMU) two years later. WilHam J. Seldenberg was president, but it had no rating at Bradstreet's. "Bill" Bythincr Visits Water Street Leaf broker W. W. Bythiner, of Philadelphia, has been a recent viMtor m Water Street, in behalf of clients with results that were highly satisfactory to him. On his last trip he was accompanied by F. W\ I'reiner, buyer of W^ K. Gresh & Sons, Norristown, Pa. Mr. liythiner states that he has found in a number of cases that stocks which were not in demand in Philadelphia were quickly disposed of in New York, while stocks that were dead in New York moved quickly in Philadelphia* Vincente Planco, of Ruy Suarez, hat bwn among the recent visitors to Havana. F. M. Argufmhau. leaf tobacco dealer, formerly lo- cated at St Burling Slip, has notified the trade of the re- moval of hi^ headquarters to 135 Front Street. u THE TOBACCO WORLD THE TOBACCO WORLD 25 Tobacco Should Not Be Classed as a Luxury The word luxury is open to abuse. It is abused when it is applied to tobacco as consumed by the soldier or the home worker to increase their efficiency. When a so- called luxury becomes a powerful war weapon, it cannot be regarded as a luxury in the bad sense. Tobacco is no more a luxury than food is, when it is effective in main- taining national efficiency, either in the field or at home. An apt illustration is the potato. The potato has become a fetish. Long queues of mis- guided people wait for them, because there is not so free a supply as they wish. The Government also worship the potato — quite rightly, too — as an ingredient of bodily sal- vation. They fix its price, encourage its culture, give away seed, create allotments for its production, and generally treat it — not as a luxury, but as a w^ar weapon. And yet until the full food value of these tubers was recognized they were a rare luxury indeed, fetching high prices, and contesting with tobacco itself the honor of being a subject of talk in Elizabethan drawing-rooms. The potato has won its way from being a rarity brought to this country as a traveler's curiosity, to being one of the staple articles of diet. Tobacco has run it close over the same period of time, and has evolved in the school of men's experience. From being blasted by a king it is now bttjpjed by kings without a curse. Tobacco's use in the war should give statesmen pause how they turn their l)ack on it. Not that the Government has shown itself at all stupid. Britishers are not used to jumping to conclusions. They believe in testing things. Tobacco as an article of daily consumption has stood the test of faddists' unwisdom, and has, by proving a real friend to the soldier and home war worker, won its place decisively. This industr\' need not blush — except with pleasure in the consciousness that it is doing good war work. To grumble that tobacco imports have to be restricted is the last thing which the industry has done or intends to do. A few enthusiasts in the trade have magnified the im- portance of renewing licenses quickly, but these only stand out the more clearly because the mass of the trade take the national view first and the trade view secondly. If they did otherwise they would not be such good citizens. There is no class more ready to continue doing its 1)it than the tobacco industry and trade. — "Tobacco" (London). Tin Can Scarcity Leads to Search for Substitutes To meet the threatened shortage of cans the Bureau of Standards at \\'ashington is investigating the merits of substitute receptacles of wood fibre coated with parafine. Investigation to far has disclosed that it is commercially economical to use fibre containers for many liquids now put up in tins. The packing and canning industries of the country are facing a serious shortage of tin cans, and where practical, as in lines like tobacco packing, substitute containers are being considered. Scarcity of sheet steel and pig tin is seriously handicapping the tin plate and can manufactur- ers, and relief is necessary before this year's crops are ready for putting up, or canned goods may be very scarce another season. Supplies of pig tin must be imported from the Straits Settlements, Australia, Java and China, and the war has placed serious difficulties in the way of adequate receipts in this country. American manufacturers are forced to pay fifty-five cents a pound for pig tin, while English concerns are paying about forty-six cents. The inability of the steel mills to meet unprecedented demand for sheets is another cause for the shortage of tin cans, and already many consumers are reported as unable to secure sufficient can supplies. To Increase the Supply ot Tin Cans The steps that have been taken to mcrease tne sup- ply oi tm cans lor tlie commg packmg season nave Ueeu announced by Secretary Kedneid. iney consist princi- pally m speeding up tne manutacture oi tinpiate, m ar- rangements by tne manutacturers whereby much oi tne tinpiate ordinarily used in packmg non-pensnable guuds Will be diverted to the packers of perishaule toods, and m the introduction of suitable substitute containers tor many lines of non-perishable goods usually packed in tin. At present the canners are demanding 4U per cent, more cans than the can manufacturers feel that they are abk to prom- ise. The greatest saving in tinpiate can be efifected by using substitute containers for non-perishable goods, and the De- partment of Commerce, through the Bureau of Foreign and Domestic Commerce, is now preparing suggestions along this line. A great many familiar articles are put up in tin containers which can well be put up otherwise. Good sub- stitutes are now in use for packing tobacco, coffee, tea, spices, baking powder, soap powder, w'hite lead, powdered paints, sirup, cocoa, cheese, lard, butter, and peanut butter. It is suggested that packers of such products consider care- fully the use of such substitutes before ordering any further supplies of tin cans. The department will be glad to as- sist enquirers who may state the special uses for which they wish containers to replace tin during the present emergency. Li some instances the use of substitutes may mean temporary incenvenience but no patriotic manufacturer will hesitate to **do his bit" to prevent a serious food shortage next winter. Some manufacturers who have been ap- I)roached by the department will be able to use substitutes without any sacrifice whatever. In fact, some of them will welcome an opportunity to abandon the elaborate contain- ers that have come into use largely for advertising pur- poses during the last few years. A number of important concerns are already notifying their trade that in the future their goods will be delivered in substitute contain- ers. A number of tinpiate manufacturers have agreed to co-operate by refusing for the present to enter into new contracts for the sale of tinpiate for use in canning non- perishable goods. Economy in the manufacture of tinpiate and tin cans is of prime importance and the manufacturers are making special efforts to prevent waste in the mills and factories. The present high price of tin is attributed to the un- usual demands of the last two or three years, combined with the present difficulty of getting the supplies from the Straits Settlements and from the tin refiners in Europe. Practically all of the world's supply of tin is mined in the Straits Settlements and Bolivia. For a great many years European firms have handled the output of both countries and sold the refined product to tinpiate manufacturers ill Europe and the United States, although since the v nr started, a smelting plant has been erected in New Jer-^' y and the ore is now l)rought here direct from Bolivia. Senator Snyder Introduces Anti-Cigarette Bill Senator Snyder recently introduced a bill in the State Senate at Tlarrisburg which would prohibit the manner - tnre, sale, keeping, disposing of or giving as a gift cign- ettes or cigarette papers or wrappers and wrappers pre- ])ared ff)r the ])urpose of being filled with tobacco for smoK- ing. Cigars Gain Eighty Millions In March The following comparative data of tax-paid products as indicated by monthly sales of various stamps and re- ceipts from certain sources of revenue is obtained from the Statement of Internal Revenue Collections for the month of March, 1917: Products March, 1916 March, 1917 Cigars (large) No. 611,752,120 692,155,533 Cigars (small) No. 76,071,520 89,706,960 Cigarettes (small) No. 1,774,248,688 2,582,822,704 Cigarettes (large) No. 2,014,175 1,805,586 Sniilt, manufactured Lbs. 3,355,775 3,099,768 Tobacco, chewing and smoking. Lbs. 38,401,734 37,887,388 Playing Cards, Packs 5,091,336 3,444,339 Xote. — Porto Rican imports March, 1917, included in above statement were as follows: 17,679,140 large cigars. Philippine imports for February, 1917 (not included in above statement) were as follows : 13,664,673 large cigars ; 396,000 small cigarettes; and five pounds manufactured to- bacco. MORE PUBLICITY FOR KANSAS Imperial Tobacco Company Builds Fine Plant in Durham About $200,000 is the cost of a plant which the Im- perial Tobacco Company has just completed at Durham, N. C. Describing this enterprise, Alexis J. Coleman, secre- tary Durham Chamber of Commerce, writes to the "Alanu- factnrers Record": "The plant has a frontage of 240 feet on Morris Street and of 280 on Randolph Street. It has a redrying capacity (with two drying machines) of over 20,000,000 pounds per season, beginning August 1 and ending April 1. It con- tains storage-room for 5000 hogsheads. During the sea- son there are employed between 600 and 700 operatives. The construction of the building throughout is of the ver>' best material that can be purchased. It is equipped with a heating and humidifying system, thermostatically con- trolled, which washes and cleanses and purifies the volume of air throughout the building every thirty minutes. There are three spur tracks for loading and unloading, two of these tracks entering the building. The entire plant is sprinkled with the general fire extinguisher system. The nlant is thoroughly un to date. In fact, it is an elaborate industrial property. The high ornamental fence and the white stone trimmings, also the office, constitute a plant which any community would be pleased to have." The official estimate of production of tobacco in P- aguay from the 1916 crop places the amount at $S,04O,00n pounds, as compared with 15,704,110 pounds produced dur- ing 1915. Thacker Directory Pleases The publishers of the Orrin Thacker Directory are re- cci' ing words of praise from the trade because of the com- pht.ness of the 1917 edition of this directory of wholesale gri-ccrs, semi-jobbers and chaia stores in the L'nited States and Canada. In addition to showing the population of States and toviis and a rating indicating the financial size of firms listed, this 1917 edition indicates under listing of head- qiip ters where branches, if any. are located, and under list- ing of each branch the location of headquarters is desig- nated. The advantage of such information is apparent. There exists some misunderstanding as to just who puWishes the Orrin Thacker Directory— the "Red Book" — ^n we will explain that it is published under the direct Sttp rvision of Orrin Thacker (who has compiled similar dir-tories for twentv-three years') by the Orrin Thacker T^inctory. 33 West Gav Street. Columbus, O. The 1017 edition §e11» for $1.?fi per copy, postpaid, and fi of a con- venient (pocket) size for salesmen's, as well as office, ttic. New Law Forbids Sale of Magazines Containing Cigar- ette Ads — Editors Are Likely to Give Kansas Interesting Writs-Ups m HE purification of Kansas continues. By law^ the sale of cigarettes and cigarette papers has been prohibited. Also having discovered that the reading of ad- vertisements sometimes creates a desire for the article ad- vertised the State Legislature has further decreed that after the publication of the 1917 session laws no magazine or newspaper containing advertisements of cigarettes or cig- arette papers shall be sold on newsstands, on the street or on railroad trains in the State of Kansas. Not only does this law strike a blow at the big daily and Sunday papers from Kansas City, St. Louis and Chicago, but it also will prevent the sale of practically all national magazines in Kansas unless the publishers get up special editions for that State, w^hich is highly improbable. If the law is really enforced it will also cause hundreds of new^sboys to seek other occupations. The editors and publishers of new^spapers and maga- zines aflfected will doubtless file suits to test the law as quickly as possible, but in the meantime Kansas will be treated editorially in interesting if not complimentary read- ing matter. Speaking of the new law the Topeka "JomnaV says "The anti-cigarette law was one of the measures which the welfare organizations supported in their legislative pro- gram. They wanted pure, virtuous, undefiled Kansas placed under a statutory guardianship that would not only bar the cigarette and cigarette paper but would block any suggestion or thought of the pill. Under the law sales of cigarette papers and cigarettes are prohibited. But the Legislature desired to put a clincher on the matter. So it barred any publication which contained such advertise- ments. "Onlv through direct subscriptions for magazines de- livered through the mails can Kansans receive any one of dozens of Eastern magazines now sold from news stands in this State. General Brewster has suggested that the magazines change their make-ups and print special deleted editions for Kansas consumption. There is slight proba- bilitv that the magazines will adopt this suggestion. Nor is there considerable indication that the publications will abandon thousands of dollars worth of valuable advertis- ing contracts merely because of a Kansas law% One thing is quite certain, though. The magazines will express some free and uncensored thoughts of Kansas laws and regula- tions and restrictions that will at least prove interesting reading. "It is probable that a suit will be filed next month in an effort to block the enforcement of the cigarette adver- tising law or to secure a court opinion holding the law in- valid. The suit can not be filed, however, until the law becomes operative. The new law goes in effect with the publication of the 1017 session laws. The laws will prob- ablv come from the press some time in May." John Hunter Becomes Secretary of PhiHp Morris & Co. Tohn TTnnter. who for some months past has been office manager for Philip Morris & Companv, is announced n-^ the new secretarv of the companv to fill the position made vacant bv the death of Frederick S. Lucev. Prior to his connection with the firm as office manager he had been acting as visiting accountant to them. 26 THE TOBACCO WORLD V.ave^: smo' JtoBd«« i-toas lied! .cig* X«tt«?y LUCKY STRIKE cigarett % steak '^^s^ii Yi'^t, THINK elac WcbnMMd At tabMoo— it'i south Wkttr lor Una] wc Aimx^M maiit ciftrenr Iroa Ycc ihcK »t| ^ Toasted tobacco The oxUy bi^ advance in 20 jrears / , in dtiarette making/ ' 9t*9 i '*«>1 •««»» •^t ''••1 fin ~\^^^ 'You ieii^ raw pe»* »»oastj irfr* It's toas l«.***^ ted Ouarante Ifhji/' Jfri^Jt^yte^t'*^' 0& M C OAVOMAVSe You most always think of our guarantee on evety package of Lucky Strike Cigarettes as a direct personal mcsss^ from The American Tobacco Company to you — not as a mere business formalit]^ Read it; this is what it says: cuAmofnz V *iM ri^naa an art ti piK»ei aanAli^ ar, V day vOp- *''£> I I biMfii. La^ It's toasted Ft55= .!?«e>^ nttif i:l* ■ u Toasting seats in * 1\ ^ R'stoasi 20 '*'-*««n^e/^ sk:<:s^ THIS IS the story the LUCKY STRIKE newspaper Ad- vertisements are telHng to millions of smokers everywhere " Here's the LUCKY STRIKE Cigarettes-a new flavor— the tobacco, it's toasted. Same idea exactly as your hot- buttered toast at breakfast. (It sounds fine— makes every- body want one— that toasting idea.) They're always fresh— toasting holds the Burley flavor. Everybody loves Burley. LUCKY STRIKE, the /? ^ ^ ^ /O real Burley_Cigarette at last. £. X,,,^^,:^^ M^^ IT'S TOASTED." IM«0«»OMAT*D THE TOBACCO WORLD 27 Tlh® Cnalbaiini From Our Elxckiave Bureau Perseveraficia No. 8 Havana, Cuba. i Havana, April 23, 1917. HE past fortnight has been one of the dullest we have ever known at this season of the year as there w ere no buyers from the North and the little busi- ness which has been done consisted of a few tak- ings by our commission merchants, on small orders from their customers, as well as some exports to Canada and South America. The latter, although reported only now, in reality was previous business. Our cigar and cigarette manufacturers made a few purchases of the new libre de pie. The Partido crop seems to be the best advanced to be workable soon, as the leaf does not require as much fer- mentation as the heavier Vuelta Abajo styles, and there- fore, there have been working a few escogidas already, and more are going to start up right along. Owing to the uncertain future as regards the coming demand from the United States many packers that formerly went in to buy heavily in the country are this year rather cautious in stock- incr up with bundled tobacco, particularly as the vegueros are i)retending very high prices. The crop is reported, however, as generally very good in colors, taste and Inirn, therefore, very suitable to the American clear Havana cigar manufacturers. Unless the duties and internal revenue taxes should be raised too high by Congress, there ought to be a good demand for our leaf later on, even if the momentary reports from Tampa and Key West speak of larcfc discharges of cigarmakers. As this is the dullest period of the year in the cigar industry, as a rule, mm do not feel alarmed on this account. The \^ielta Abajo crop is more backward yet, except- init the light part from the Remates section. wheW we kno^v, that one escogida is working already, and the libre 4; and our local cigar and cigarette manofacturers, Ifi^ bales. Exports of leaf tobacco, from the port of Havana, for the two weeks ending with the 14th of April, 1917, totaled 12,849 bales, and which were distributed to the following countries, viz. : To all ports of the United States, 10,961 ; to Canada, 1235; to the Argentine Rei)ublic, 484; and to Chile, 169 bales. Receipts of Leaf Tobacco From the Country For 2 weeks ending Apr. :>, 1917. Since Jan. 1, 1917. Wielta Abajo, l,2nl bales. 8,560 bales. Semi Vuelta, 93 " 743 '* Partido, 1 " i " Remedios, 611 " 23,305 ks; it Total, 1,906 " Total. 32,609 " Buyers of Leaf Tobacco That Come and Go Arrivals — From Tampa: Salvador Rodriguez, of Sal- vador Rodriguez (Charles the Great factory). From Xew York: Abe Haas, the tobacco planter of Camajuani. and the representative of E. Rosenwald & I»rother, of Xew York. Departures — To Tampa: Salvador Rodriguez. To Cincinnati : Edward Rind. To Spain : Ismael Iglesias and Luis del Valle. Cigars According to the March statistics ot our exports of cigars, there has been an increase to most countries, and if it had not been for the big decrease to Great I'ritain, the month would have panned out well enough. The ques- tion now, however, is whether we may count upon a con- tinuance of fair orders from the United States, or not. Our large factories, like Romeo ▼ Julicta. and Partagas, are working still well but the same cannot be said of the med- ium factories, leaving alone the smaller ones. Spain and France have enough pending orders still, while Canada is dull, and most of the other countries, therefore, unless the United States should help out, ttie outlook is rt^ reassur- ing. The exports of cigars from the port of Havana, as per our official treasury reports, are as follows, vie.: From March 1 to March 31, 1916, 13,516.649 cigars. From March 1, to March 31, 1917, 11,663,166 " Decrease during the month of Mar., 1917, 1,883,483 " From Tan. 1, 1916. to Mar. 31, 1916, From Tan. 1. 1017, to Mar. 81. 191T, ,35,182,043 " f 5.823,511 " It Decrease during first 3 months of 1917, 9,8.58,a8S Increases by countries, in March, IMf, as compared with March. 1916: *M THE TOBACCO WOBLD THE TOBACCO WORLD 29 France, United States, Spain, Sweden, Australia, Denmark, Canada, Spanish Africa, Boliva, Canary Islands, Portugal, U. S. of Columbia, Norway, Uruguay, Chile, Switzerland, Argentine Republic, British Africa, <( 2,619,476 cigars. 2,440,267 " 1,081,705 427,100 324,300 261,750 171,200 65,950 56,000 54,250 48,750 40,561 27,335 16,500 16,075 16,000 12,940 10,000 it << (( << (( i( ii i( ii a ii Total, 7,690,159 " Decreases by countries, in March, 1917, as compared with March, 1916: (ireat Britain, 9,556,565 cigars. French Africa, 16,000 " Total, 9,572,565 " The ten principal countries which last year imported over one million cigars from us show the following in- creases and decreases, on March 31, 1917, as compared with 1916: Increase. United States, 4,036,349 cigars. France, 3,505,376 Spain, 1,039,914 Australia, 153,805 Canada, 135,450 Russia, 50,000 it it Total, Great Britain, Denmark, Argentine Republic, Chile, 8,920,894 Decrease. 18,291,540 cigars. 1,263,735 202,291 147,371 ii it Total, 19,904,937 " Leaf Tobacco and Other Notes of Interest B. Diaz cS: Company issued their circular informing the trade that luan B. Diaz had been admitted as a part- ner since the 31 st ulto. The three partners are: Bruno Diaz, Sr.. Juan B. Diaz and Bruno Diaz, Jr. lose C. Puente & Company published the withdrawal of their two industrial partners. Ismael Tglesias and Luis del Valle, and whose power of attorney has ceased smce the first of this month. Both of them left for a year's recre- ation to their mother country, Spain, by the steamship "Reina Maria Cristina." . Manuel Garcia Pulido has the distinction of having been the first seller of the new Partido crop this year, and %vhich was of an exceptionally fine quality. He also had no trouble in disposing of his new Remates libre de pie, upon arrival from the country. The sterling house ol Manuel A. Suarez & Company alwavs tries to reserve some stocks for their faithful custo- mers; and without taking the least advantage w-hen the market should have gone up. It sold 438 bales of Vuelta Abajo and Remcdios in the last fortnight. Leslie Pantin was the largest buyer in our leaf market during the last two weeks, and stiU hit furchases only amounted to 300 bales, a sign of the dullness in our market. Herrera, Calmet & Company closed out 380 bales of Remedios lately. Walter Sutter & Company purchased, for account of their customers, 281 bales of leaf tobacco. Jose F. Rocha sold 134 bales of Vuelta Abajo, Partido and Remedios. Shippers above 200 bales of leaf tobacco in the last two weeks were: Virgilio Suarez, 3595 bales; Leslie Pantin, 1966 bales; Cuban Land and Leaf Tobacco Company, 1485 bales; Menendez & Company, 869 bales; Walter Sutter & Company, 848 bales ; Mark A. Pollack, 620 bales ; Y. Pen- das & Alvarez, 566 bales; Allones, Limited, 484 bales; M. A. Gunst & Company, 397 bales; Ernest Ellingcr & Company, 365 bales ; J. F. Berndes & Company, 348 bales ; Jose Suarez & Company, 340 bales; J. Bernheim & Son, 305 bales; E. H. Gato Cigar Company, 295 bales; Aixala &' Company, 271 bales; C. E. Beck & Company, 257 bales; Bridat & Company, 218 bales; Havana Tobacco Export Companv, 212 bales. Oretaniv. Manufacturer of Cigarettes in Denmark During 1916 there were eighteen concerns in Denmark making cigarettes, and the output amounted to 596,(M)(i.()(lU, as against 445,000,000 in 1915. There w^ere also imported for home use 74,000,000, as against 86,000,000 in 1915. The estimated consumption for 1916 was 567,000,000. A small number was exported. About 91 per cent, of the home manufacture is sold at $0 004 each Cigarettes that sell for $0,015 each and over are not made in japan to any extent (175,000 for 1916). while almost all the imported cigarettes sell at $0,015 and over. 1 1 J ♦• Almost all the tobacco used is imported ; the domestic tobacco used amounted to only 6000 pounds, as against im- ports of 46,000 pounds. ,- • , , The production of 596,000,000 cigarettes was divided among the eighteen factories as follows: Seven factories producing less than 250,000 each aggregated 600,000 ; three factories producing between 250,000 and 10.000,000 each aggregated 5.600,000; and eight factories producing over 10,00QjO0O each aggregated 589.80(»,«)(>0. Tobacco Prospects in Dominican Republic Although the tobacco harvest should begin in April, much uncertainty still exists as to the quantity and quality of the 1917 crop. While planting has been exceptionn Iv heavv, and considerable new ground has been placed un-kr cultivation, the dry weather that has prevailed during the last two months has been decidedly unfavorable. It i^ safe to say that original optimistic forecasts of 3uo,h seroons of about 115 pounds eacti— that is double a normal crop — will not be fulfilled. ^ Much uncertaintv also exists as to the prices the nexv crop will command. Large quantities of tobacco from pre- vious crops are stored in the interior, and transportation facilities, both rail and sea, probably will play an im- portant part in fixing the value of the 1917 crop TURKISH CIGARETTES CADO COMPANY, INC. 26-30 Park PUce - - New York City BRANDs.)^r^ : : : : 10 for 25c 10 for 15c BUSINESS OPPORTUNITIES For Sale, Wanted and Special Notices RATE FOR THIS DEPARTMENT, THREE CENTS A WORD, WITH A MINIMUM CHARGE OF FIFTY CENTS PAYABLE IN ADVANCE Wanted. Salesman Wanted. ADLER ft MYBRSON, INC, Bujors of Cttttinct, Scraps and Siftingiu 332 East Forty-aaghth Streat, New York CItj. HAVANA SHORTS— Pur« Vu«lU: to« aroma. Lopw. lii B. 71th St. New York. i-i-u For Sale. FOR SALE— Fifteen Universal Stripping Machines. Address Box 210, "Tobacco World.^^ Correspondence invited. Sasnak Cigar Company to Build Factory in Wichita The Sasnak Cigar Company, which was recently in- corpurated with a capital stock of $15,000, will give Wichita, Kan., a new factory building soon, according to the ex- pectation of the officers. Maurice R. Coste, fiscal agent, says that it will be but a matter of days when the factory will be moved from its present location at 151 North Main Street into more commodious quarters. By autumn there pru])ably will be sixty workers engaged in making •'Sas- nak" cigars, and the use of a specially constructed build- ing is considered imperative. James Murphy is president of the "Sasnak" company. The disposal of the additional stock created by increasing the capital from $5000 to $15,000 is in the hands of Mr. Custe. Nearly half of the new stock has been subscribed in the past week, said the fiscal agent. The origin of the name given the cigar was disclosed recently. Most people thought that Kansas had merely been spelled backwards. But it was declared that it is due to coincidence that this is true. Sasnak, it was as- serted, was just about the biggest chief the Ojibway Indian tribe ever had. lie was a cousin to Pocahontas. His chief claim to fame, however, was the fact that he led Sir W alter Raleigh from the path of rectitude by giving him a puffing acquaintance with the well-known vile weed. So when the new cigar was named, the old Indian seemed a verj' appropriate god-father. It was then discovered that the name was doubly appropriate. Connecticut Tobacco Growers Urged to Aid Food Supply Tobacco dealers of Connecticut were appealed to re- ceatly at a meeting of the Connecticut committee on food supply at the Capitol, Hartford, Conn., to utilize as much of their land as possible in producing foodstuffs. Governor Holcomb told the growers that he did not expect them to ab .ndon tobacco raising, for he himself used the leaf and found it a pleasure and a consolation. He urged them, hoivevcr, to give as much acreage as possible to other crops which would supplement fh# State's food supply. Till* normal tobacco crop raised in the State averages m approximate value of $8,000,000. The William Badt cigar store, located in the Kirsch- batim Building. Hartford City, Ind.. will be moved to th« William Block on the east side of the public square in that city. The store will open in its new location some time in Mav. CIGAR LABEL SALESMAN WANTED-By New York lithographer turning out high-class work only. One with some experience preferred. Apply with full particulars to Box 208, "The Tobacco World." For Sale. FOR SALE— Three Universal Stripping Machines, in first-class condition. Write Commercial Cigar Company, Newark, Ohio. l>X>R SAL>B — RamMllos Havana shorta. pura and claan. Guarantaad ▲-! or money rafunded. Fifty o«nU per pound. Aiao Vualta aliorta. of tha flnaat quality. Edwin Alexander A Co.. 17t Watar Btreat. Naw Torfc. FX)R SALE— Twenty -four Miller. DuBrul A Peters suction tables, in perfect condition. For a quick sale a very low price will be accepted. Address Box 151. "The Tobacco World." York Manufacturers Want Tax Based on Quality Congressman A. R. Brodbeck and a delegation of lead- ing cigar manufacturers of York County, Pa., have con- ferred with Chairman Kitchin, of the House Means and Ways Committee, at Washington, relative to making the proposed war tax on cigars a graduated one. In the York district 454,83*^,830 cigars were made for the year ending March 31 last, upon which a tax of $1,304,498.49 was paid. Employment was given 3790 cigarmakers, and their com- pensation totaled $2,258,840. The bulk of the cigars man- ufactured in York and vicinity sell under five cents. As the present tax is thirty cents a hundred on all grades, the York manufacturers urge that denominational or colored stamps be used and the levy fixed on a basis of the quality of the cigars made. El iprincipe Gales THErOLD Standard IN PURE HAVANA CIGARS SINCE 1854r The Right Can Be Fonid Through The Business Opportunities Pafi. Try it. 30 THE TOBACCO WORLD THE TOBACCO WORLD 31 5 BEEKMAN STREET NEW ypRK CITY Schedule of Rates for Trade- Mark Services Effective April 1, 1916. Registration (see Note A), $5.00 Search (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A — An allowance of $2 will be made to members of the Tobacco Merchants' Association on each registration. Note B — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty -one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. REGISTRATIONS April Lieb, March 21, SWEET CHESTNUT:— 40,183. For all tobacco products. 4. 1917. The Home Products Tobacco Co.. Versailles. O. C9ON DOG:— 40,184. For all tobacco products. March 19, 1917. The Home Products Tobacco Co.. Versailles, O. PENROD:— 40,185. For cigars. April 4, 1917. Edward J. New York Citv. FOREST ROSE:— 40,186. I'or stogies and cigars. 1917. I'^dwards & Kildow, Alexandria, Ind. EL BRINADO:— 40,187. For all tobacco products. March 14, 1917. The Moehle Litho. Co., Brooklyn, X. V. EL GORMANDO:— 40,188. For all tobacco products. March 14. 1917. The Moehle Litho. Co., lirooklvn. X. V. KHAKI BOY:— 40,189. For cigars. A"pril 10, 1917. 15. W . Ran- nev, Hartford, Conn. KHAKI LIFE:— 40,190. For cigars. April 10, 1917. 15. W . Ran- ney, Hartford, Conn. TAGORE: — 40,191. For all tobacco products. April 7, 1917. American Litho. Co., Xew York City. RABINDRANATH TAGO RE:— 40,192. For all tobacco products. April 7, 1917. American Litho. Co., Xew York City. SERVICE KIT: — 40,194. For all tobacco products. April 11, 1917. American Litho. Co., Xew York Ci':y. ARMY KIT:— 40,195. For all tobacco products. April 11, 1917. American Litho. Co., Xew York City. NAVY KIT:— 40,196. For all tobacco products. April 11, 1917. .\merican IJtho. Co.. Xew York City. ADMIRAL HENRY T. MAYO:— 40,197. For all tobacco products. April 20, 1917. American Litho. Co., Xew York City. TRANSFERRED MATTATUCK: — ^39,738 (Tobacco Merchants' Association). For cigars and tobacco. Registered May lO, 1916, by H. M. Sachs, W aierburv. Conn. Tr§astcrrcd to J. M. Moss, Watcrbury, Conn., October 1\, 1916. ' Credit Interchange Planned By Cincinnati Cigar Men A meeting of cigar and tobacco jobbers and manu- facturers was held recently in the rooms of the Cincinnati Credit Men's Association, Union Trust Building, Cincin- nati, O., lor the purpose of effecting a credit interchange association, in connection with the regular local credit in- terchange bureau. A similar effort was made two years ago, but the project failed through lack of support. It is believed that present conditions in the trade make such an organization imperative for the cigar and tobacco men, and if a suflficient amount of interest is taken a per- manent association will be organized for the purpose of con- sidering other questions of importance besides those per- taining to credits. Samuel J. Bufkin, of Newcastle, Ind., manufacturer of the "County Councils" cigar, is preparing to build a factory on Indiana Avenue, that place. The building will be of brick constructton and will be twenty feet wide by sixty feet lrts." JOHN F. HEILAND & GO Lancaster County Fancy B's LANCASTER. PENNA. Eo A. riRAUSSMAN Importer of HAVANA TOBACCO 168 Water Street New Y©ifc E. L. NISSLY & SONS OROWERS AND PACKERS OF CHOICE CIGAR LEAF TOBACCO H "3^':^ Leaf Tobacco Figurat 39-41, Cabie ''CUETARA** Havana, Cuba LOEB-NUf^EZ TOBACCO CO. IMFORTEM OF SUMATRA AND HAVANA FACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET, PHILADELPHIA K. STRAUS & CO. HAVANA AND SUMATRA LEAF TOBACCO 3fl, 3«1« Wi «»d Wl N. Tklrd St., Fhgadriykla HIPPLE BROS. & CO. fanportera of Havana and Sumatra aaJ Paekers of Seed Leaf Tobacco Finest Retail Department in Pennsylvania 151 North 3d St., Philadelphia E. Rosenwald CEL Broe 143 WATER STREET NtW YOMI iViliRlCAXS are rather disposed to smile at the Liritish way ot '•muddling through," forgetting wiien they smile that we do precisely the same way. -^^^ The student of economics, or even the thoughtful ub^ server, can but be amazed at the progress we have made in the face of the handicaps placed upon business by the failure of the Government to provide stable laws for the carrying on of business. No higher compliment can oe paid to American business than to say that they have "muddled through" despite the chaotic condition of Ameri- can business law. But we cannot alw^ays win through despite legal ob- stacles. We have skimmed the cream from a vast body of natural resources, hereafter we must do as older nations have had to do, which means a greater expense in the working up of our raw material even though we constantly improve our machinery. From now forward we must have actual co-operation from the Government rather than repressive laws by the ream, and which are too often capable of conflicting interpretations. No sane man will object to proper supervision or regu- lation in the public interest, but when this supervision or regulation reaches the point where it becomes practical suppression then the general welfare is not being sub- served, and the men who are building up the country must take an active part in bringing about better conditions. This brings us up to the practical question. What is needed? The answer is a code of business law which must be clear, definite, simple, and understandable. A code which the average business man can understand without an interpreter. A code which will be so just and reason- able as to appeal to every honest man. A code which once agreed upon shall supersede all the multitudinous and ver- bose statutes now upon the books. Is this impossible? By no means, provided, all the parties in interest will approach the question in a spirit of fair play and will lay aside the suspicion which for a number of years has been a sadly predominant feature of our business life. Working with the Federal Trade Commission, a few national organizations could in a year or two formulnte a just code of business law covering every phase of our business. life. Starting out with simplicity and justice as their predtmiinant thought they ought to have no serums difficulty in building up a workable code, the urgent need of which any intelligent business man who has lived through the past twenty-five chaotic years, will recognize. On the other hand,' few men, however intelligent, h.ivc a full realization of the enormous waste and loss of tb-se twenty-five years occasioned by haphazard legislation born of partisan needs and prejudices, or the passion of the mo- ment. .... The tariff has been made a football of politics, caus- ing manv industries to alternate between mountain peaks of prosperity and deep vales of despair. Railway reff^; a- tion has become a nightmare. Ordinary commercial i^ presents a bewildering tangle which often proves the .^ spair of shrewd lawyers. Labor legislation has been nn endless chain of more W less good intentions ^^'»i'^'^: ' into execution by men who considered only the poUt- • efTect, has resulted in conditions where a legitinvate mm^ facturer must keep skilled lawyers at his elbow i£ ht wo jo keep out of jail. Of all our larger interests only the n.. =^ ing business has escaped without damage. Speaking in the large, we are an mtelhgent ^r «' but the conditions we have allowed to come into being re- flect in a most uncomplimentary way upon that intelli- p-eiu:. The reason is not far to seek. Our pioneer an- cestors, scant in number, but strong in courage, undertook the task of subduing a vast and virgin wilderness. The conditions under which they had to operate made of them stri'Ug individualists. Their descendants inherited their indivrdualism. This would have worked out without in- jury had invention stood still. But invention did not stand still. Resulting from the inventions of the last century th('!\' came about such a marvelous development as the wcrUl has not before seen, and a volume of internal trade never enjoyed by any nation in all history. The busi- „c>. mind grasped to a large extent the meaning of this while the legislative mind failed to realize that a new world had come into being. The new forces created the corporation, which is merely a synonym for limited co-operation. As a wider co-oi)eration became necessary the corporations began to grow together, not merely to gratify the desire for bigness, but because greater strength had become a condition pre- cedent to success and solvency. Tn the earlier stages the legislative mind had accepted the new order and in many cases had been unduly liberal in i)rivileges granted, but as business driven by the spur of necessity began to organize into larger units the legis- lative mind collapsed into a state of funk in which it has larjxely remained to the present day. Again new^ conditions have arisen, and we have now arrived at the point where it has become vitally necessary that business and government co-operate. Some men have for twenty-five or thirty years fore- seen this, and now all men of ordinary intelligence see it. The imperative duty of the hour, therefore, is to bring to bear upon the sluggish legislative mind such pressure as will result in a consistent code of business legislation which will supersede all the half-baked laws of the last thirty years. The emergency is here, if we fail to act promptly and intelligently we will beyond peradventure sink into a busi- ness quicksand from which no courage, no skill, no indus- try will rescue ^c oati<».— "American Industries." Latakia From Cyprus Cyprus is stated to have exported during the last two months about auuu bales of tobacco of a quality approach- in.iC that of Latakia. Tobacco has not previously been cultivated in the island since ISUU, but since the outbreak of hostilities with Turkey, thanks to the initiative of some wealthy Syrian merchants who have been obliged to take refuge in the island, tobacco has been planted on a large scale. The yield has been most satisfactory and the leaf is being cured in the Latakia way under the supervision of Latakia experts. The quality is believed to be equal to that of Latakia, although there are some doubts. The Cypriote themselves are now making arrangements to plant a hirge area of irrigated land, and it is estimated that next yt ir more than a million kilogrammes of tobacco will be liruduced. \\ ith (Government aid tobacco ought to become soon one of the principal Cyprian articles of exports. "W Tw" New Brand in Nashville •EI Ten" » the name of a new brand of cigars that Rnglehardt Brothers, Nashville, Tenn., are now introduc- ing to the trade. The manufacturers claim that " 'El^Ten' sm-ikcs like ten, tastes llfce ten, and looks like ten/' and aftpr smoking one most men are ready to agree that it is a diindv pjod smoke. "Fl Ten" Is a clear Havana cigar and retails at five cents straight, and the smoker certainly gets his money's worth. LESLIE PANTIN Gommisuon Merchmnt Leaf Tobacco & Cigars Coiuulado 142, Havana, Cuba I. RAFFENIVURGH CO. SONS QUALITY HAVANA Nept\jino 6. Havana, Cxiba - 68 Droad St., Boston, Ma«a« KINEST ELLINGER & rO, P«clter» and importer* OF HAVANA TOBACCO llATwaWardioaM,Sdaa IS. New York Office.lS8-lS7 I^M■t 9L LmIsA MENDELSOHN. BOINEMAN CU CO MAVAffA m09ACC0 IMPORTERS AD tS IM WA' THE YORK TOBACCO GO. -rt;-- LEAP TOBACCO o« aad WarehonM. 15 East Clark Av«nne. YORI. PA* NANUPAGTUBISS OP CIOAM SCKAP TOBAC3GO IfT JokBl»42 M. LOPEZ & CO. Fermarly of CAUXTO LOPEZ ft CO. ^aTLuHuc^ 90 Will St, New York MILTON H. RANCK Packar and Daalar la Dome^c Leaf Tobacco Office: Cor. Duke and Chastnut Straett LANCASTE R, FENNA. Paekiiif Hoiitea: Stratburg and Lancattor MAXIMILIAN STERN Havana Tobacco aavel No. 1 , HaYABA. Cubi 1 65 Freat Strast, Ntw Yaik ItTABLIIHlD ISn NEW FACTORY IfM H. W. HEFFENER & SON StMim Cigmr Box Manuf acturmra AND MAKERS OF Patented Wife Bound Shipping Cases HOWARD Ic BOUNDARY AVE. YORK. PA. 36 THE TOBACCO WORLD HtYffooD Strasser&Voigt Litho.Co 2S- STREET & 9- AVENUE. NEW YORK MAMl AtTL'RERSUl Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 Weit Washington St., Chicago, IlL CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELLING REPRESENTATIVES ADOLPH FRANKAU A CO.. 129 Fifth ATonue, New York City ::THEMOEHLELIIHOGRAPHlt( Clarendon Roao&East37«=^ St. BROOKiyM, V' CIGAR LABELS & BAND BRANCH OFFICE no West Randolph St. ChicaocIll. CIGAR BOX LABELS BANDS AND ADVERTISING NEW VORK Established IIM WN. r. COMLY & SON AicttiMtft«iC»—i»ti.ii«fam 27 South Second Street, Philadelphia REGULAR WEEKLY SALES EVERY THURSDAY. CIGARS. TOBACCO SMOKERS' ARTICLES. SPECIAL SALES OF LEAF TOBACCO. CON* SIGFfMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE f INDORSED BY ALL SMOKERS, and are thm MOST EFFECTIVE Advertiaing Medium Knows Racine Paper Goods Company Sole Owners and Manufacturers RACINE. WIS., - - - - U. S. A. 0Xqih MANUrACTURCR OF ALL KINDS OF 2MSta Cigar Box LABELS TRIMMINGS ^^ESa OHIOAOO, 108 ffVT MOHBOS SmBBT, tOVBI •. CAVA, Mgv. ^HIGHEST OmUTY^ CIGAR BANDS SHOW CARDS F0LDIN6 BOXES, ETC. WI^STEINERSONS&CO 257-265 WEST ir Sr.'sTBWERMHWiwNEW YORK. LITHOGRAPHIC SPECIALISTS FOR THE CIGAR & TOBACCO INDUSTRY sketches furnished upon request MAMUfAcryaMS SPECIAL 1 ^ PROCESS f "% BELIEVERS IN PUBLICITY These foremost houses of the trade have reliable tfoods to sell and want our subscribers to know about them. Read their story and when wrltind tell them you saw it In THE TOBACCO WORLD. .-. No botfus Advertising admitted. Acker. Merrall & Gondii Co.. New York Lopez, Manuel - . Lopez & Co., M ". ,? Lorillard Co.. P. 33 Alvarez & Co., Manuel. New York - ' ••♦••••••• Loii«ra. Toae * " * ' 5 American Cigar Co. 29 LotMo, P., Son & Co. . 'A* ^T American Uthogn^ie Co., N«w York .'.".'.'JJJ.*,*.' J6 * * " .Cover II American Sumatra Tobacco Co 6 American TobacM Co., TTie, New York 4,36 Arguellet. ha^vg 9t Bn. ..„ j B Manila Advcrtiiing Ateney , - Melaehrino A Co."m7..... i.!.!!..:.:..:: i Backu & Co.. R. A , MSriST^iSTiS" .* .^' ^"^ ^""''^ :::::::::::::r.::::::::::::: S R.vnk BnM„ Plitu^iah<« * Mi Favo^T ^arQ»., Inc. " Bajruk Broi. gii»Kltl>IHi a Behrena ft Co., Havaaa, Cuba jo Bobrow Sfotfwra ••••«•••••«••••.........•*..•......,..,..,•,..... ........Cvfar IV Boucher Cork & Machine Co., Inc. jo Brunhoff MIg. Goi. ••*• •*•....•».,........ ••.,.. — BusinaM Qpiportttnity III!1IIIIII.II"I 9 Moms & Company, Hiilip *..................**.*...* i Cado Company, Inc. Cardenas y Cia, Havana 2t 31 Neuberaer, Heinrich. Havana .. Ntdiolas ft Co., G. S., New York 31 Cayey-Q«tta« j^fciwp Co. _ Cituentei, Fego y ^., Havana ^ri»a — Comly A S^ W. F., Philad^^ „ J6 Commercial ^^ar &. Compania Litapi^ca dt U HaJiMia CrcMman't Si^ All— B. Deisel-Wemmer Q»., Hie, Llan* O, , ,. f»emuth & Co., Wtfltam Dunn & Co., T. J., Hew York Duya & Co., H. I 3 Etienlohr, Otto, ft BrM., Incorporated „., 3 EUtnger ft Co., Emfil 8 w Fries & Brother, New York 30 "H" Cigar Co s Freemao, Siibsey J , ^.^^lilll.^I^ — Gate Cigar Co., E. H. | Gafla Sumatra Co. — Heneral Cigar Co., Inc. 7 ' Krra, V., Diaz ft Co., Tampa, Fla lo Hamilton Cw«pratimi, Tlie ..,,.,, — Heekin Can &. — Heffener ft Son, H. W., York, Pa. » Htiland & Co., John F., Lancaster, Pa 31 II me Co., George W.. New York ...CotctIV Menrya Ctfir Co. _ fjeywoo^ »«Jt^ ft V(^t Litho. Co. of Ke« York 36 "ipple BitM. A Co., niUadclphia ••.,.•• ., ...»,.,,..,».,,,.,.., 23 Jeitlti ft Blnneathal, L^, Philadelphia — KaffenbvA § SoM. I., Boston, Mm|^ 33 ^tyttone Yulety Works. Haaever, Pa. 33 Kraussman, R X.. New York 31 *y» •• "• •••••'•••••.•••.•••*••..»••.........*•............•..,.■.,..•...•. 3 Niss y & Sons, E. L.. Florin, Pa ..,.. « Nissly & Co., John F., Lancaster, Pa. .. ii SSfti ^^Si^T^.^.:::::: » Partagas, Havana, Ct& .'..*.".'"!! "" Pasbach-voica utiMgr^iie Ce. ^v^^z\:\\:z\\::::v.z:'.\::' iv - Patterson Broa. Tobaeeo G». ..................i.II 10 pL^^^ «..»r-3*J*' "X •• 1 Phin^in?Tobk?co°'co^panV\V^^^^^^ Z PortuoBdo Cigar M^ oC jiiia Fr."!."."!III".*!.*."."*!.'!;!;"!!i;;r..';;;r.."; 1 S?SiSr!.f,=?o"fco^' 17 y^'!"..-.":::;:-: •• •■■••^^ H Bo^w. JoM F. '.'.'.'.'.'.'.'.'.'.'.', 12 ^dngiies. Salvador '.'.'.'.'.'/.'.C^^' if Bodrigues, Atgaellet ft Co j ^ig and Langsdorf, Antonio e ItoMnwald ft Bfoa.. E.. New York l".. '...'.'.'.'.'.'.[['.'. u s Sanchez y Raya, Tampa, Fla , „ San Martin and Leon ', Schlegel. Geo., New York '.'.'.'.'.'.'.'. « s»ip.]^. Co., u. Hm Fwiadeipbia .";::;:::;;; - SUeids-Wertteim Co., QeveUnJt O. _ Smith, Garrett H '...'.'.','".' ^ Steiner. Sons ft Co., Wm,, New York iii!ii!..!i!!!!! 36 Sten^ Maximilian " « Straaa ft Co.. K.. New York .;. "" g Soarcz, M. A., Havana \l\ ^ •ayior, vv^^ «* ••*•.•*..••...*.......*......*......•....»...•....,,,,,, ,,......^ ^ u Landau. aarlM. New YotIi 2 [ >"e. Robert E., New York _ I man, J K., Lancaster. Pa. 31 i.flwi^ 1 Cii^r ManmiMm^ Qk ,,♦ .................Coiwt IV lo'^i*!} * J*OT^Tob^ Oi. 2 ' **woai s SOA^ St •.•..•*.•••..•..••■,.(.(......... .,.......,,...,.... .,,.,, 10 union American Li|»r Co .....,..,•. . . J U. S. Playing Card Company *|. J. United States Tobacco Co., Richmond, Va .....' — wj^nanSf ***% ttavana «•*«*•«•. .•..*.»«. «.*..................,...,.....,.......^ 9 Universal Tooacm Jtetfc^M C%> ••••••»i« w WtOm Bibbon Co., Wa., New York » WeysMin^Bruton Co C^er IV Yorir Tobacco Co., The, York. Pa. 36 THE TOBACCO WORLD Heywood. Strasser&Voict Litho.Co 25 - STREET & 9^- AVENUE, NEW YORK MAM; I M Tl 1^1 W.^ Ul Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West WashiBCtaM St^ CUcmgo, III. CANADIAN REPRESENTATH^ B. B. B. Co., Montr^, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELLING REraESB«TATlVES AIMN.m FRAHKAU * CO.. 129 ratt AvMiM, New York City LiTHOGRAPHitiAj; Clarendon RoAD&EAST37\fi St. BROOHiyM, IGAR LABELS & BANO BRANCH OFFICE 170 West Randolph St. Chicago.Ill. CIGAR BOX LABELS BANDS AND ADVERTISING '/////7////////. '///////////////'(/. M F- K/SJ P? K WH. F. C^&Y ft Wk Ai^M«iai., Inc. ' liehrens & 0>., Havana, Cuba 10 Mo^e Lith^xi^c Co., The, Lopez, Manuel • Lope* & Co., M .■...■;;.■ ' • ,f Lorillard Co., P * * « Loven, Jom '.V^V/.'.V/^V.V.'.'.'.V.'.'.V'. * _ L^aeo. F., Son & Co. ., .....^V.\\V.\\V.\V.\"\\V.\V.V.V."\V.V.\VCoVer' II Manila Advertising Agency « IW^hfino & Co., M. ....... . * ,i M«^lsohn. Bornixnan & Oi N^' YoVk".:""* ' S fiobrow sratBen ••*••••••••*•••••••*••••>•••>••■•••<(■«•«. •(.............CoTtf IV Boucher Cork & Machine Co., Inc. ^ urunooi! jBxg. *^«, ••••••••••••••.••••••••••••••••••••••••«*••••••«•••..•«(*•«■*« ■■— Businesa C^portuntty 9 < ado Company, Inc 2i Lardenas y Cia^ Havana 3J *^ayey*wagiiaa «ODaGCo wv. *.••••.■••...•.•...«*•.•«**..■.•...•........■•.•««.. ^^ Cifuentes, Pego y Ca., Havana, Cuba , _ Comly & Son, W. F., I%il«&l^ia m woromerciai ^%i>igaf KAim ..............*...•*.....••....«.••■■••(..«.....,.,....... ^m Com^nia^ iM^m&k de la Habaaa ..••.•••••.••,..,.•,,•,.•••,. •» Morris & Company, Philip ''^OQUya .........,..,.,.,,,,,,,...,,,,, 3g Neuberger, Heinrich, Havana ...,».*#. Nichola. & Co.. G. S.. New York .Tn:'. .Niss y & Sons, E. L.. Florin, Pa. ........... Isissly & Co., John F., Lancaster. Pa. .... 9 *•**•••••••••«•••«•*••• 31 J 31 31 I> muth 8l Go., William ................ Dunn & Co*, T. J-, New York .,...,... k*** •*«»••***««* »*■«•••■»•**»*«• »•*■«•••■ ••••«•• *«••■■•*•••«••«* Eufi^ Humidifymf Co. - Phi ippine Tobacco Company _ Sir' Li;?^,^'"° ^^^ ^°*=' •—••—......— .........Cover IV Portuondo Cigar Uig. Co.. Juan F. 1 Eisenlohr, Otto, & Brn«., IneotiKsra^d j Frits 4 Brolfcwr, New York "i4" Cigar Co. Freeman, ^dn«y ^ ♦,» t s s=s V » ^ V V a !> t * • r ■ ##«i|i.v^#=#^aB***a«*«*««*c ••«•«■•«•«¥• i^***a •*•««*•«««•«« * ilia ouiUAtrs w• «*#**•»■«« •««««*««*«■ v#*fev««>«*fri»«*»v««« ■*■*** «****«*p ^ iiuenm, V., Diaz ft Co., Tampa, Fla. ..,,,,,,,...,.,,..,.,.,,,,..,,.,...,..... W •mil ton Corporation, Tfco ..•,.......«.«,,,„»»„,„,,,.,...■,*.,*„.,*,„,,, «>- hin i^n wo, •...*.•*•.•.•■.......»■■«,■««■»*#<■•«,■•■■■.••*••#■««■»■««•■■■•«,( "^ '^'' " 5on, n, w., Tcork, ra» ..(■•^■■••■•••••••■.••.••^.•■(••■••■•■..... 33 1 & Co.. John F., Lancaster, Pa, .,,.,.,♦..».,,„„„,.,,..»,„.,....,, 31 (ix_. George W., New York ..,,»,...»,,.„,.,.,„»„,,,. ,,,.,,».Cov€r IV wood. Strasser & Vqight Litho. Co, ol Hew Ywk «,...♦..„.„„.,„,,* ^ ipie Bras, & C^, Philadel^ia •.*••.>••■«•••.*•••••••,•*».,..•.•«,•«•«,••*,. tt Ranck, Milton H., Lancaster Pa. ............................................ jj Regensburg & Son, E.. New Itork ..........„„....„,.....„„..„...Cover II ^ynolds Tobacco Co., R. J. .................................................. _ Kocoa, Jose r. •«••......•.»..............,.....,...,....,.. ,„,,„j,., ,,,.,...., 32 Kodriguez, Salvador .............................. ....,....,..„„,....,<^^r II Rodriguez. Arguelles & C^, ........«„,„...,..,.„.,..,.„„„.,....„„.„ j Koig and Langsdort, Antonio ..,......,.,..,,.,„.....„..„........,......... , j KoMnwald & Bros,, &, New Y«k »«♦„«»»„,„„,«„..„............,,.;, ^ 8 Sanchez y Maya, Tampa, Fla. *......».*,..,„...,,.,,»,,................,.,,.. ™ St ^IirTui it'll T.uou ,,,,,,,,.,,,,,,. i ,,,,, ■.. ; f i . lie X- .V York t * • •* • t ** bawli«#» |li?»P,Mfg. Co.. H.H., Philadelphia ......„.....*„.„.,;;„„,„..„.„.„,. Piields-Wertheim Co., Cleveland, O. ........... ...,..,,,„..,„*,..,.,.,„,4. Slfllth. <^,l'rctf H ,.,.,,.... . Sterner, hon» & Co., Wm., New York ......,,,,„....«*,„,,,„,„.„,...,... ^tem, uaxiniiiian ..**....*.*****..*««.**.**...«...■•**...■,».«■«»«. ..#4., ...,,, ^traus « wo.. ^.. wew lorK .... ».*«>^«ft«««*.. .. .44. «**•.»••««*. ^..^f...,^.^..^. JO * *■•**•••»♦*#*» fcyloiv Wm, T* .*♦,.*#, ■•« • •« * I > #« ■«••§•«#•£ ■ ■ ■ ■ p ■ a «• m ^ Nttles A Bta^wAal, tM^ «iHad*l^i« .,„*,... I *••*#*•»**»*■*♦» • I ■**■** ap* >■« **9m ■>■««•$■ flenbur^ & S*"^ h' Boston, Mass. ....,.4,„.,.,., .,.„.... .,....„„., ^st<^e VMiety ^rks, Hanover, Pa. .,..♦,«,.„,......,,.„,,..,.,„.,, '''■'if ^* n^t «CW X OriC •••»*»#*■■•• irfajis #4w«#«,#*, p ,,*»««, #*,a*a, s» #••■ .. 31 Union Ainerican Cieaf Co. ...... .....„,.„,„„,,,. United stales T. Imcco Co., Richmottd, ^* t.,..**^**.,*,^, U^ann, H., Havana «..«•#«. «*•«! Universal Ttibacca Machine Cu, .*^ ■ m-m mmt ■•••••• •♦•»**•♦*«#;»## *«*r «■*»**•* Bits *■•» IS. I., Cigar Manufacturing Co. ....,,,,,„«.,•,♦„«„«,.„.., »,4.C^W IV I ;'"v -^"Jji^ Tobacco 0>. ..,,.,.......<.,„.,.,.,...,*...,........,..,,.... 2 u^f 1 opacco t.^, •#«»«»«»«»»»«»«#»»*,«»«i»#»»«»»,»n,4».««*»4. •»»•»■*.» A *=Iilliai QE ..-OnS, ^ ..*•.....••.. i . 4 .4 .4 .44 *4 4.4.4 .4. . *#....■.. .4 ... 4.444. . ... 10 w VVIcke Ribbon Co., Wffl,, Ntw ITork ...4. .4444. weymann*Bruton ^^, ., ■■.■..(..>(.... ■•■44.. ■4. < •.•■••♦»*..4...fc».»4»*4,.,,,, , 3J .••.•••44»».. «..,.., ...Ojpjef IV Ywk Tohaaco ^», The, Ywk, ftu ■•*4«.44.4..4.4.,..(*.., ,.,,,.,., ........ m 1 1 IMII^NIK N/\l. ^ WE Gl)AR4NTEE CoDenha^en Snuff To Be ABSOLUTELY PURE WE guarantee Copenhagen Snuff is made horn the whole leaf of Tennewee and Kentucky Tobacco. We luarantee the sweetening and seasoning and flavors and icent, in tact •rerything that is added to the tobacco or put on the tobacco, .s pure «id ■ay be uwd freely in food under the United States Pure Food Laws. OUR OFFER THAT every u$er of Copenhagen Snuff can feel entirely safe and know that he is using a pure tobacco, we offer to any man (including our own employees) Five Thousand Dollars who will ihow oyr guarantee to be incorrect, or to any man who findi in Copenhagen Snuff at manufactured and shipped by us anything used in the tobacco or on th« tobacco that may not be used freely in food products under the United States Pur« Food Laws. Weyman-Bruton Comoany 1117 Broadway New York ^ PRESIDENT Mr. Dealer-This Sign oriYburWindouj i i and a Big Stock of John Ruskin Cigrars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins— theljest and biggest value in the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigars. I ^. I. LEWIS CIGAR MFG. CO.. NEWARK* N. J. The Urgert independent and most progreanve eig«i f»etoi7 in the world. THEY COULD BE SMALLER BUT NOT BETTER PHILIPPINE TOBACCO CO., Inc. Manufacturers of High Grade Manila Cigars AND Exporters of Leaf Tobacco EXCLUSIVE BRANDS FOR DEALERS ORDERING LARGE QUANTITIES CORRESPONDENCE SOLICITED Cable Address '' PITCO," P. 0. Box 654, Manila, P. I. Lorillard's Snuff , : E»t. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccobops — K^appees — High Toasts Strong, Salt, SWeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELME CO., Ill Hfth Ave., Hew Ywk THAT'S WHY— The sale of Bold iCigars continues to increase- the quality remains ever the same. Bold is known and deserves to be known as the nickel cigar ''Above Alt S3 The ever increasing prices of tobacco, m (act everything necessary for the manufacture of Bold, has not deterred its quality. In fact, we shall always maintain Bold "Above All 39 BOBROW BROS., PhUadelphia MAY 15th 1917 \ \ Leading Features Ways and Means Committee Disregards T. M. A. Suggestions for Tobacco Taxes Tobacco Merchants Association Calls on Trade to Protest Revenue Schedule Proposed Swiss Government Tobacco Monopoly The Magic Fingers of War The Source of Profits Employment Conservation Economize But Do Not Hoard Knickerbocker's Broadway Jottinjj^s Trade Letters of Vital Interest From All Sections ^Latest Reports From the Cuban Market Latest News of the American Leaf Tobacco Market Registration of New Brands of Cigars Cigarettes, Tobacco, Etc. ESTABLISHED 1881 I Vol. XXXVII No. 10 PUBLICATION OFFICES: 236 Chestnut Street, Philadelphia J. M. LOZAHO TRADE MARK K«. 0. S. rat. OfHci F. LOZANO, SON «• CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Lozano" Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA. FLORIDA New York AadroM, 437 Fifth Aram .n RrnoMw.v Warehouse. Havana. Cuba YorK, 1600 Broadway •^ffoRKMAAT^. THE TOBACCO WOBLD EISENLOHR' CIGARS ^ reduce selling cost-- because an ever constant demand, created by Cinco Quality, insures a quick turnover stock. of. \ LONDRES CONCHAS PANETELAS OTTO EISENLOHR & BROS., INCOOPORATED PHILADELPHIA. La Flor de Portuondo EL GRANDE" The n 2>p CIGAR MFG. CO. PHILADELPHIA MANILA CIGARS ^s Mild and as Cool as a breeze from the sea — Manila Cigars burn perfectly— They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every ^Box ESTABLISHED 1M7 varez Y. Pendas & Al WEBSTER CLEAR HAVANA CIGARS Our Motto: "QUALITY" Office and Salesfoonw - 801-803 THIRD AVE. NEW YORK CITY For Gentlemen of Good Taste San Felice CIGARS "MfR C •" The Deisel-Wemmer Crnnpany LIMA, O. THE TOBACCO WORLD F. a LOZANO TRADE MARK Req. r. S Fai. Ofilc« J. VL LOZANO F. LOZANO, SON 9" CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Lozano" Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York Addres*. 437 Fifth Avana* ui\V,\\\ "; FSSSC «•«••• ^a^LESTHE@R] 0>» MADE BY SALVADOR RODRIGUEZ TAMPA, FLORIDA A Valuable Business Asset to Every Up-to-Date Cigar Dealer NewYorK. 1600 Broadway Warehouse, Havana. Cuba •^X^RKMAA^^ff:, EISENLOHR'S // iV \ CIGARS reduce selling cost-- because an ever constant demand, created by Cinco Quality; insures a fj quick turnover of; stock. LONDRES CONCHAS PANETELAS OTTO EISENLOHR & BROS., IM cow P ORATED PHILADELPHIA. La Flor de Portuondo << EL GRANDE" ^r/an o/^c/cr/eicncfc CIGAR MFG. CO. PHILADELPHIA MANILA CIGARS jis Mild and as Cool as a breeze from the sea — Manila Cigars burn perfectly — They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Every Sox ESTABLISHED 1867 Y. Pendas & Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "QUALITY" Office and Salwoonv - 801-^03 THIRD AVE. NEW YORK CITY For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Company LIMA, O. iNXENTIONAL SECOND EXPOSURE .■M, (T THE TOBACCO WOELD "44 Cigar Co>^^ Philadelphia W Quality Paramount CELEBRATED H. UPNANN CIGARS (H ABANAj Strictiy Independent Manufacturcri CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street ^ New York Board of Trade Bldg., Montreal. Canada i i i i An Unbeatable Team: Time and Nature. whpn tobacco maniifacturers try to substitute Lm-up curing methods for slow,. natural ageing of toWo, you smokers pay the price. l^here is no better method of bringing out the ineHox^^ess and mildness of "Kentucky's best than two years' natural ageing in wcxxlen hogs- heads. Think aix)ut that over a pii^e of VELVET. I Wi ^£najiJit^jf'uiti%nJa^c>^'-*} C^TiriB9 9r THE CREE^i AND GOLD BAND Re A. BACHIA & CO. *7 W«t %Hi»

  • EW YORK FLORIDA HAVANA G. S. Nicholas & Co. 41 and 43 Beaver Street, New York DIRECT IMPORTERS of the highest grades of Cigars manufactured by the Independent Factories of Havana all of which are made under the personal control and supervision of the oldest cigar manufacturers in Cuba, thus retaining for each its own individuality. Price List Mailed Upon Request. HAVANA CIGARS ROMEO Y lULlETA The Leader In all the World's Markets U. S. RtprMtiUtiTt: Wa. tTtyltr, •! Bml it.,II.T.tlty. BAYUK BROS 5 + CIGAR THE PERFECT CIGAR THE TOBAr'CO WOELD Photo- graphed at Camp Cotton, El Paio, Texas. Look for the k'amouc muslin sack. ** On the Firing Line Bull" Durham The Makings'of aliation For years "Bull" Durham has been the regular smoke of the U. S. Army and Navy— officers and men alike — and mill- ions of other "regular** Americans. Men who **roll their ownr "hold their oWtC Rolling your own cigarette is a National habit, h appeals to the American idea of independence. You can make for yourself, with your own hands, the mildest, most fragrant, most enjoyable cigarettes in the world — and the most economical. Machines can't imitate it The only way to get that freshness, that flavor, that lasting satisfaction— is to "roll your own" with good old "Bull** Durham. •___» "The Makings of a Nation "Like Sugar in Your Coffee" Mr. Dealer : Please consider the siguificauce at this time of this first slogan. Try for yourself mixing "Bull" Durham with your favorite pipe tobacco and see how true is the second slogan. THE TOBACCO WORLD ^ 6 Of Interest to Pipe Dealers At 50 cents and up, a WDC pipe made of genuine im- ported French briar affords a better profit to wholesaler and retailer — And ^ives the smoker a pipe well -worth every cent he pays for it! In spite of the difficulties in procuring genuine French briar, WDC pipes are being supplied in their usual high quality and finish and are be- ing nationally advertised to pipe smokers, at retail prices of 50 cents and up. The WDC triangle trademark is proof of highest quality and satisfac- tion. Stock the advertised lines listed below and cash in: WELLINGTON to retail at 50 cents and up BRIGHTON to retail at 50 cents and op WINDSOR to retail at 75 cents and up STRATFORD to retail at $1.00 and up WDC Hand Made to retail at$1.50andnp WM. DEMUTH & CO. New York SANCHEZ Y HAYA Factory Noi A New^ Brand from Old Number 1. samples now ready for "IGNACIA HAYA" Brand The»e goods are the last word in fine cigars made from the choicest ''Vuelta Abajo" tobacco under U. S. Goremmeat bond inspection. 8 sizes only Cigars to retail for 2 for 25c. to 25c. each. Package and goods show quality and class in OTery detail ''La Flor de Sanchez y Haya'' have always been leaders in their field. Better than ever. SANCHEZ Y HAYA, Tampa, Honda THE TOBACCO WOBLD n^'SSiKI^'E <»SmPOH. HELPING THE DEALER TO SELL WHAT HE HAS BOUGHT Doaon 5* STRAIGHT T is always easy to buy goods. To sell them and to keep your stocks constantlymoving is sometimes more diflicult We do not feel that our obligation to the dealer is fulfilled with the sale of these brands to him. Not until we have made them leaders with his customers through advertising, will we consider that we have met our obligation. The brands listed oa this page will be con- tinuously advertised. >i.' « I. Sitjrtti »• ^^t OWL .„^^ ^ Put this advertising to work for your store by display- ing these brands in the showcase. Advertised Brands is only another way o£ saying — Helping the dealer to sell what he has bought. General Cigar Co., Inc. NEW YORK CITY '/«>> THE TOBACCO WOBLD American Sumatra Tobacco Co. LARGEST PRODUCERS OF SHADE TOBACCO IN THE WORLD Our 1916 Crop of SHADE WRAPPERS grown upon our Connecticut, Florida and Georgia Planta- tions, mark a new era in the history of the industry. ^ AMERICAN SUMATRA TOBACCO CO. 142 WATER STREET, NEW YORK 10 THE TOBACCO WORLD %lf '"'^^'^W mm^ Behrens & Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands • jy "Sor and "Devesa de Murias Independent foctories Our Motto: Quality, always a little better than Havana's Best pRAT is burning up the sales track because it represents the utmost for the money* JOc auality— lOc quantity — retaOs in the Patterson duo-paper package at 5c Would cost double in tins. Most fobbers are supplied. OrigiiMl PAtMtMoa ol fflcfimmMl, Va. MADE IN BOND HAVANA CIGARS Highest Quality Best Workmanship MADE BY V. Guerrt, Diaz & Co., Tampa, Fla. U.S. LOEWENTHAL S. LOEWENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK "LA MEGA" "itW HKVKSK CIGARS OF THE HIGHEST QUALITY AND BEST WORKMANSHIP V. Guerros Diaz & Co.^ Tampa. Fia. M. MELACHRINO & CO., Inc. BGYVTIAN CIGARSTTES YftMCamot be Mistaken It Yoh Stock the Easiist Sold Cigarettes M. MelachtiMO k. Co., Inc., are purveyors and supply all the Courts, Embassies, i«o Clubs and 360 Regimental Messes throughout Europe A»BAMr» r^cDoTC nir ( I nnAnn 8 R#a»n» Si SW Calcutta. 10 Government Place CAIRO. Head Office and Factory a^UKScEiLTL?"^^... i ^^'"S'IIh^- ^- XTArii.. R». a«i. p.ch. HJJ.W *2o c,ouj. ^^^^ AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE UST UPON APPUCATION 214-216 WEST 47th STREET. NEW YORK Vol. xxxvn. PmLADELPHL\ AND NEW YORK. MAY 15, W17. No. 10. T. M. A. SUGGESTIONS FOR TOBACCO TAXES NOT ACCEDED BY COMMITTEE Cigars Taxed From $1 to $10 a Thousand— Cigarettes to Pay $1.25 a Thousand — Tax on Tobacco and Snuff Doubled — Bill to Go to House for Vote This Week m 11 R draft of the war revenue bill as first offered by the W ays and Means Committee places a graduated tax (m cigars, according to the retail price, ranging from $1 a thousand up to $10 a thousand. Ciga- rettes are put down for a tax of $1.25 a thousand, while the tol)acco and snuflf taxes are doubled. Manufactured tobacco and snuflf in excess of 1000 pounds and cigars and cigarettes in excess of 20,000, manu- factured and removed from the factory or Custom House prior to the passage of the act, and held for sale are to bear an additional tax equal to one-half the tax imposed by Sec- tion J 00 or Section 401 upon such articles. The bill will j)robably come up for a final vote in the House by the end of the week, (ieneral debate in the House will close at 4 o'clock on Tuesday. The provisions of the bill are as follows : War tax on cigars, tobacco and manufacturers thereof: That upon cigars and cigarettes, which shall be manu- factured and sold, or removed for consumption or sold, there shall be levied and collected, in addition to the taxes now im])osed by existing law, the following taxes, to be paid by the manufacturer or importer thereof: Proposed Tax on Cigars On cigars of all descriptions made of tobacco, or any sub.stitute therefrom, and weighing not more than three pounds per looo twenty-five cents per 1000. On cigars of all description, made of tobacco or any suh.^titute therefor, and weighing more than three pounds per KMMi, if manufactured or imported to retail at not more pounds per loon, twenty-five cents per Kmmj. If manufactured or imported to retail at more than four cents and not more than six cents each, $1 per 1000. If manufactured or imported to retail at more than six cents and not more than ten cents each, $:] per loOO. If manufactured or imi)orted to retail at more than ten cents each and not more than fifteen cents each. $1 per lono. Tf manufacured or imported to retail at more than fif- teen cents and not more than twenty cents each. $5 per 1000, Tf manufactured or imported to retail at more than twenty cents and not more than twentv-five cents each,^ per 1000. if manufactured or imported to retail at more than twenty-five cents each. $10 per 1000. I'rovided, that the word "retail" used in this section Snail mean the ordinary retail price of a single cigar and that the Commissioner of Internal Revenue mav, bv regu- lation, require the manufacturer to affix to each box or con- tainer a conspicuous label indicating the minimum price ol each cigar, which must correspond with the tax paid statnp ^ said box or container. Proposed Tax on Cigarettes On cigarettes made of tobacco «r »ny substitute there- from made in or imported into the United States and wcigh- »nf not more than three pounds per 1000. $\M per 1000. Tht Commissioner of Internal Revenue, with the ap- (Continued on Page i6) TOBACCO MERCHANTS' ASSOCIATION PROTESTS CERTAIN REYENDE TAXES Proposed War Revenue Tax Would Add Unbearable Burden to Industry— Object to Tobacco and Cigarette Increases— Tobacco Industry Does Not Shirk Duty OLLOWING the publication of the proposed war revenue bill, the Tobacco Merchants' Association has sent out thousands of letters to similar organi- zations, urging them to do their utmost in protest- mg against the taxes for the tobacco industry as submitted in the bill under discussion and endorsing the schedule pro- posed by the Tobacco Merchants' Association. The letter is as follows : To the Tobacco Trade : The war revenue bill recommended by the Ways and Means Committee adds, as estimated by that committee, about 45 per cent, to the taxes on cigars' and increases the tax on tobacco from 8 cents to 16 cents per pound and on cigarettes from $1.25 to $2.-50 per thousand. It is needless to say that such tax would be an unbear- able burden upon our industry. It would mean a sharp reduction in the consumption of tobacco products ; a serious curtailment of the demand for tobacco leaf, with the conse- quent depreciation i nthe value of tobacco crops, and a com- plete demoralization of the entire industry from the grower to the man behind the counter, with the probable extermina- tion of a great many of the small concerns, who are finan- cially unable to cope with such situation. The tobacco industry, although already taxed to the extent of Sloo.ouo.nno per annum, which is about twice the amount of the aggregate profits of the entire industry, does not seek to shirk the burdens that all patriotic citizens should assume in the present crisis of our country. We, neverthe- less, feel that our industry should be treated with fairness and moderation, and we must therefore protest against the imposition of exorbitant and unbearable taxes which would undoubtedly spell disaster to the entire industry'. The Tobacco Merchants' Association has. with the ap- proval of the leading tobacco men in this country, submitted a schedule of new tax rates, whereby the Government would gain an increase of about 42 ^j per cent, over the present revenue. We proposed that the tax on cigarettes be raised from $1.25 to $1.75 per thousand and on tobacco from 8 cents to ll.f centt per pound, and a graduated scale of tax on cigars at the rate of 25 cents per thousand on little cigars, commonly known as all-tobacco cigarettes; 50 cents per thousand on the class of goods known as stogies, chcrooti and other cheap cigars retailing at 4 cents or less ; $1 ^r thousand on cigars retailing from 4 cent* to G cents; $2 per thousand on cigars retailing at over 6 cents and not above 12J4 centt, and a corresponding progressive graduation on higher-priced goods. By adt)pting our schedule the Government would gain about 42^4 ^r c«it. increase in revenue, which is all that the industry can possil)ly stand without suflfering serious injury. On the other hand, the increase ])roposed by the Ways and Means Committee would not only cripple tha industry and bring about ruin and disaster to many that are engaged in it, but wottl4 cut down the consumption of t^ bacco products to ittch an extent that the revenue derived (Continued on Page i8) tRRtC.lJLAR PAGINATION THE TOBACCO WORLD 13 THE TOBACCO WORLD ^2 «W T% Economize. But Do Not Hoard THF TOBACCO WORI^D naanE following paragraphs are taken from the bulletin I ni:^ M.'SJ^* ■•'^ r^l National City Bank of New York, and are .„/f.TA"ND^rTH OF EACH MONTH BY PP^ of equal interest to the members of the ent.re to- -»--\°oVa"cCO WORLD CORPORATION ™,:— ^llSnt fear among business men that the --^rirrr"'""' SsVtrs^reS-ttorg:^^^^^^^^^^^^ wage'earners into idleness, and create a general state of PUBUCATION OFFICBB ^^^ge ^j^^^j^^ ^^,,^5^,, would ser.ously impair the ab.l- e^„T-,7x B.11 Telephone-Lombard 1768 ?''^"" ^ <.„.,ntrv to deal with the great emergency which "« ^"fSLPrnf Keys^o« Mephone-Main 1824 >ty of^* TV.ylr^^ that it is better for each person to PHILADELPHIA ^^^^ ^^^^ ^'IZTd in his accustomed way and with his usual expei.di- r, LAWTON KENDRICK .Adverti«in« M»na«er go aneao inn disturbing the orderly move- aoBAKT BISHOP HAWKINS t„res than to run the risk ot '"=\";" ,^ , f ' ment of trade by encouraging a general change oi pace_ "Upon analysis it is usually agreed that there will have BUREAUS OK S^JC.^lCO^^^O.un^^^^ ^^ ,^ a'considerLle slnft m indi.to^^^^^^^^^^^^ „AvIS^^^UBA.T;r<^^'^?^sKV.^^f<^r?LKi.os M. WI.TZKK Ver^^^^^'l^^^^X^^ government orders Repn-entauv. ''''°" iv!' nrderence over private orders, by the pressure of TT^, ZZZ^:^^^^' 'il'if Hces b Ue nfluen^e of taxation and by the ,«tr„,t,c Subscription in United s..«., ^"pg J*/ .^a;*. Cou„.ri« 'j'S'^ ' Vrn^rtl- oatc in the loans ; and it is urged that it is Foreiicn Subscription. Dominion of Canada ana 01 ....M.SO per Y.ar deSirC tO participate in luc 1 , „_• .. j. exneilditlireS of Postal Union ...... IS Cent. Hesirable to have the curtailment of prnate expenaniires Sin.°ie Cop, ^ ' broucht about in this manner, as public expenditures take . ^ ZT "Tt should be understood that what is wanted m the ^- ««^^*'°" "[ '"'• h* •„:,blk needs. There is not going to be ^ I , Pr-ident "^f.'ditures wiU mcrelv be shifted to new channels. This is JACOB WERTHEIM. N«w Tork vice-Pre«ldent V^ . , , , . • ^\nd. . , GEORGE w. Hiix. New Toric ! '. '. . . . vic..Pr«.ident the niani fact to be \^P^/" J ^f |,| i, pHces and high EDWARD WISE. N«w York .• . .vice-Prwid.nt "We do not thnik the pressure ot ih^i i • i- .:,i,,ni ^sseT BLOck Wheeiin. w v^ ••• 'i l! i! l! i.*! ! i! i .Vice-President ' ^^^^^ ^^, ,^,^ only influences to deter an ^f^^ JOSEPH F. CULLMAN. JR.. New York . . Vlo«-Prertd«nt taxation buuiu^ „,„Kf,,rP«; One of the mOSt dlttlCUlt I needed. Our problem is to so orgainze our fonrcs t^ ,HE NATIONAL OOAR LEAK TOBACCO ASSOCIATION - on'y wiU tV^ be .10^ ^ CHAllLES FOX, New York .vice-Prealdent worKer \\ m i^c ci i . F M NEWBURGH. Hamilton. O. '^ Treasurer the country. GEORGE BBRGER, Cincinnati. O. ' secretary ■ JOSEPH MENDELSOHN. New York ^^^^^^^ Tobacconists Ask Consumers to Economize ,.„„.».^t™.cco„.».«ct™^.ssoc,«._. ,.^x£;::iszi^ts^fi i.riced cigars, such as those retailing at ^ ^ ^^^^^^^ ^.„^ Portuondo Company The Graduated twenty cents an.l twenty-five cents ,s not ■ ^^^„j Western territory Cigar Tax on.nigh. The p.^int is takxn that the c - ,{^^.^, "^^hJ,,. „as recently joined the sales to sumer must pay in any case, and that it a r i a> , ^igar Manufacturing CoiniW'') cigar, to retail at seven cents each or four for a quarter. \\ est. Proposed Cigar Taxes Attacked by N. C. L. T. A. HE National Cigar Leaf Tobacco Association, through Charles Fox, chairman of the Legislative Committee, has filed a brief with the Ways and Means Committee attacking the proposed taxes on cicfnrs. The brief is as follows : The National Cigar Leaf Tobacco Association desires to enter an earnest protest against the graduated internal ic\enue tax on cigars proposed in the House bill. This A^^uciation represents directly and indirectly a large pro- |H/i tion of the cigar manufacturing industry, which will cer- tainly suffer serious injury if Congress decides to adopt the principle upon which this feature of the House bill is framed. The proposition to impose a graduated internal revenue tax oil cigars is not a new one. In point of fact, it is a relic of the War of the Rebellion, and the experience of the Gov- eninuMit and of the trade at that time completely discred- ited this method of collecting internal revenue taxes on cigars. The ad valorem or graduated system was first adopted in the Act of July 1, liHJ2, but the revenues thus derived were not satisfactory, and in 18G4 an effort was made to au^nnent them by heavy increases in rates. This schedule of taxes also proved unsatisfactory, and by Act of Congress approved July 13, 18GG, the rates were reduced, and on March 2, 18G7, the whole graduated scheme of taxation was abandoned, and Congress authorized a flat tax on "cigars, cij^arettes and cheroots of all descriptions made of tobacco or any sul^stitute therefor." Thus for more than flftv years the system of imposing flat rates on cigars has remained in force, and Congress has stoutly resisted all efforts made from time to time by special interests to secure the reimpo- sition of graduated rates in order that certain l^ranches of the trade might l)enetit thereby. So far as taxes paid intn to tlun'r content of imported leaf. It is therefore app.'iri'nt that the present customs duties operate automa- icaliy as a graduated tax on nearly all cigars selling at more tha!! five cents and which constitute only about ten per cent. ot tile entire production of the industry. It should not be assumed that all the cigars retailing at more than five cents arc made by large concerns, for such tt not the case; in fact, a large propi^rtion of the very small cigar factories, in many €4 which the owners themselves tak" part in the actual work of cigarmaking. produce l^oth five- and ten-cent cigars. A graduated tax ol the propor- tions suggested by the House bill would bear most heavily Mpoi the small producer owning a few brands, whose cost of 1 nxhiction even under normal conditions is greater than that of his powerful rivals, who, because of their larger cap- ital and greater consumption of raw material, can make a profit at a price at which he could not afford to sell coin- l^tif nr goods. I'Ut the most serious objection to the graduated tax is the temptation it would hold out to unscrupulous manufacturers to place on their goods stamps indicating a value materially w excess of the actual value. Present trade conditions em- phasize this point, for the position of the cigar manufacturer today is exceedingly precarious. The average well-located manufacturer, utilizing all approved labor-saving equipment, is barely making $1 per thousand on his output, and this proiit is based on a cost of filler tobacco of about seventeen cents per pound. This tobacco was purchased several months ago and is now selling for from thirty-five to forty- five cents. Under such conditions Congress should certainly refrain from any action that will open up to the manufac- turer an opportunity for securing an illegitimate profit by stamping his goods to indicate a value which their real quality does not justify. Such action would make the Gov- ernment a party to such frauds as were perpetrated during the War of the Rebellion, which induced the Internal Reve- nue Bureau to co-operate with the trade in bringing about the flat-rate system of taxation which has since been in force. The National Cigar Leaf Tobacco Association believes that the entire cigar trade is patriotically willing to bear its full share of taxation and will cheerfully accept an increase in the internal revenue impost, notwithstanding the fact that it must also be burdened by larger income and excess profits taxes. It therefore earnestly urges the adoption of a flat rate of increase of Si per thousand, which, at the present rate of production, would net approximately $8,000,000 per annum. This amount we believe to be the maximum that can be secured, as we are confident that a higher rate or any form of graduated tax would limit consumption and result in the demoralization of the trade. We believe the increase of $1 l)er thousand can be absorbed by manufacturer, jobber and retailer, and therefore will not result in an increase in the cost of the goods to the consumer. It is obviously to the interest of both the Government and the trade that there should be no reduction in consumption, especially in view of the large quantities of imported leaf now used in cigars selling at five cents or more. Any substantial curtailment of i)roduction would mean not only reduced internal revenue taxes, but very substantial decreases in customs duties paid on foreign tobacco. R. J. Reynolds Warns Against Overproduction This Year A warning that if the foreign market is cut off over- production of tobacco is likely is contained in a letter re- cently sent to A. H. Thornhill, t)f the Farmers' Union, W'in- ston-Salem, X. C. by R. J. Reynolds, of the Reynolds To- bacco Company. Winston-Salem, X. C. The letter is in rt'ply to a communication received by Mr. Reynolds from Mr. Thornhill, and is as follows: "Dear Sir: I am in receipt of your letter of the 27th instant regarding the present tobacco situation. For my company, will say that our ])urchases of leaf are limited by the amount of money we may have or can borrow and the sale of our product. Should there be no tobacco shipments to foreign countries, the price of this year's crop will no doubt l>e mpterially affected. In our opinion, the domestic manufacturers and dealers could not maintain profitable prices, as there is not enough surplus capital in their com- l)ined businesses to do so. If the tobacco growers find that there can be no foreign shipments I should very strongly advise that they curtail their tobacco and plant foodstuff*, for which, as you say. there should be a good demand. "Trusting the ab»)ve is in line with what you desire, I am, "Yours verv trulv, "R. J. Reynolds." J. G. Koch, Ilavelock, Xeb.. has recently opened a new cigar store in the Schmidt I'rothers building. ^Ir. Koch calls the store the "Smoke House." 14 THE TOBACCO WORLD THE TOBACCO WOBLD 15 Matthew W. Berriman has left the city for a visit to Tami)a. F. E. Fonseca has returned to New York following a trip to the Havana leaf market. Al Korn, representative of S. H. Furgatch & Company, has left for a tour of the West. Michael Ibold, the well-known Cincinnati cigar manu- faclayer, has been a recent Broadway visitor. Victor. Thorsch, of T. J. Dunn «& Company, is at New York headquarters following a trip to Chicago. The Tobacco Salesmen's Association held a regular meeting on May 3d in the Harlem Masonic Temple. Sidney J. Freeman, of Sidney J. Freeman & Sons, has left town for a trip through Pennsylvania and Ohio. A. L. Ulnick, of M. J. Lopez & Company, has opened some new accounts for the firm in the Aliddle West. lohn King, of Cuesta, Rey & Company, has been call- ing on a number of his customers along Broadway. William Swanson, representing G. W. Faber, Incor- porated, left recently for a trip through Pennsylvauk. Henry M. Duys, of H. Duys & Company, has returned to New York following a sojourn at Freach Lick Springs. Harry Rosen, who formerly sold "Condax" cigarettes, is now with Themelis Brothers boosting the famous "Rose ips. Following a trip through the South, Percival Hill, presi- dent of the American Tobacco Company, is again at head- quarters. Barnett S. Wolff, of S. Monday & Sons, was recently elected president of the Cigar Manufacturers' Board of Trade. The "Persona Grata" cigar, made by Tunis Brothers, is being featured by window displays in a number of promi- nent stores. John W. Merriam is still in the West. Evidence of his activities is being received at the factory in the shape of large orders. Jose Diaz, vice-president of the Preferred Havana To- bacco Company, is expected to return to New York some time this month. "La Mega," the clear Havana cigar made by V. Guerra, Diaz & Company, is growing in distribution and sales throughout the city. August Kuttnauer, United States representative of the "Punch" factory, has returned to New York following a trip to the Pacific Coast. The "Hernan Cortez" brand is receiving additional im- petus in New York due to the effects of Factory Representa- tive "Cortez" Saunders. H. L. Alces, representative of Charles Morris & Com- pany, is expected to leave town shortly for a trip to some of his Western customers. L. B. McKitterick, vice-president of the Tobacco Prod- ucts Corporation, is expected back this week from a trip through the Middle West. Claude Turner, "Charles the Great" representative, is expected at New York headquarters shortly, following his return from a Western trip. Morris Kraus, of the Kraus Cigar Company, reports tharthe demand for "Glorifier" little cigars continues to grow from month to month. Henry Reisenberg, of E. I'opper & Co., is expected to locate permanently in St. Louis and cover certain Middle Western territory from that point. The cigar business of the Tyson stands in the Hotels Imperial, Savoy, Murray Hill and Breslin has been taken over by Acker, Merrall & Condit. Harry A. Beltz, who has maintained a retail cigar store at 942 Broadway for a number of years, has decided to dis- continue business at that location. Harry Rothenberg, the tobacco broker, successor to the firm of M. Erthciler & Son, has removed his headquarters to the building at 1G2 Front Street, Terome Regensburg, of E. Regensburg & Sons, is m New' York for a brief visit. Mr. Regensburg spends most of his time at the factory in Tampa. "Chick" Morris, representative of Y. Pendas & Alvarez, who has been calling on the trade in New York, left recently for a trip through Southern territory. lackson H. Kelly, who recently resigned as New York representative of Ryan & Raphael, has been succeeded by J. II. Howell, who will "do his bit" for "Lucius." The Tobacco Products Corporation will soon occupy new quarters in the United States Rubber Building at MW B.roadwav, where it will have the entire seventh floor. lonas Jonas is a new member of the sales staff of t.ie Cameron Tobacco Company. He is covering Greater New York territory boosting "Eutopia" and "Jefferson" smoking mixtures. George S. Themelis is at present in the Middle West 'ti the interest ^ thft popular "Rose Tip" cigarettes. TaC growth of the demand for this cigarette in Canada has niaat it necessary for Themelis Brothers to open a factory •" Montreal. Max Schwarz has had a patriotic display at his store at 1153 Broadwav, which has attracted considerable attention and business as well. Inside the store there is shown a Whitehead torpedo and a twelve-inch shell. Aden Cigarette Industry The Aden cigarette industry is carried on principally by Gitcks and Arabian Jews. The year 1915-16 was a pros- perous one on account of increased demands from India and Fast Africa, which are normally the best markets. There are nine important cigarette factories in Aden, all owned and operated by Greeks, excepting one that is owned by a Jew, in addition to many small Arabian Jew establishments using scraps and refuse for the manufacture of cheap cigarettes for native consumption. It is estimated that about 10,000,(»OU of these cheap cigarettes are pro- duced in Aden per year, but the total factory value of this oiit])ut is not much more than $9000. These cigarettes retail at the rate of about twelve for an American cent. The output of the nine principal factories is difficult to estimate. The leading one of these factories has a monthly outlet of approximately 400,000 higher grade or export class of cigarettes, valued at 65 cents to $1.30 per hundred. A conservative estimate would place the average output of the nine factories at 300,000 per month each, or a total monthly output of 2,700,000. Cigarettes of this better grade are estimated at 300 to the pound. The proprietors of vari- ous factories inform the consulate, however, that their out- put is governed largely by outside demand and that if neces- sary an output equal to twice the monthly total above men- tioned could be provided for without increased equipment. Practically all of the better grade cigarettes made in Aden are rolled by hand. Cigarette-making machines have been considered, but the average manufacturer is satisfied with the hand-made product. He has plenty of cheap and efticient labor for this work and considers the hand-made feature an advertising advantage. Arabian Jews are the jirincipal cigarette makers. A good workman turns out about 1200 cigarettes a day, for which he is paid at the rate of sixty-five cents per thousand. Imports of tobacco decreased in value from $736,450 in 1914-15 to $699,859 in 1915-16. There were decreased im- ports from India of unmanufactured tobacco, as well as from Arabian Gulf ports. Manufactured tobacco increased in cigarettes and cigars. Unmanufactured tobacco comes mainly from India, Fgy])t, Arabian Gulf ports and (ireece. The bulk of that re-exported goes to Mocha and other Red Sea ports of the Yemen. Large quantities are made into cigarettes, of which Aden exported 5S,12() pounds, valued at $28,(^96, in 1915-16. The year was a prosperous one for Aden cigarette manu* facturers. Xot so many cigars are used in Aden, although dealers say that the use of tobacco in this form is increasing. Here* totore this market has been almost entirely supplied by India. During the year under review, however, imports of cigars from the Philippines were first recorded. Favorable comment has been made on Philipi)ine cigars and the indica- tions are that the imports will increase, now that a start haS been m^c; Aden has direct shipping connections with Manila, Imports of cigars into Aden in 1915-16 amounted to lajag pounds, valued at $59U(), of which 504 pounds, worth ^66, came from the Philippines. — "Commerce Re- J. F. Heath, of Council DlulTs, la., has recently pur- chased the cigar store at 224 West Broadway, that city. P. J, Rubey, a cigar manufacturer of South Chicago, 111., IS remodeling his factory and is installing a humidor with a Wpaci^ fol 400,000 cigars. The Bardstown Loose Leaf Tobacco Company, Bards- town, Ky., has recently been incorporated with a capita! stock of $10,000. The incorporators are H. D. Stiles, R. N. Cook, Clarence Uurat and J* E. Bartow. Is Trading Stamp Victory Permanent? A recent issue of the Springfield "Republican," one of the safest and sanest of the New England press, had this to say editorially on the trading stamp issue in Massachusetts : "The Supreme Court of Massachusetts has just ren- dered an opinion that apparently leaves no hope to those who have labored to bring about legislation to drive trading stamp and premium giving concerns from retail stores in this Commonwealth. Only through an amendment to the Constitution does it now seem possible to bar out these enterprises, and no such amendment should be adopted unless it can be shown to rest upon a well-rooted principle of justice or public policy. This has thus far proved a diffi- cult undertaking, for to every objection raised against trad- ing stamps a logical and forcible answer has been forthcom- ing. Whether trading stamps be regarded as an inducement to customers to pay cash and thus eliminate bookkeeping expense and bad debts, or a form of profit sharing, or a means of advertising, or reward for continuous patronage, it is possible to set up a strong argument in defense of the institution. So, while trading stamps have often been de- nounced as a fraud, it has been found uniformly difficult to prove this contention. "Six years ago the court rejected a measure looking to the general prohibition of trading stamps, and an endeavor \yas made last year to apply the principle along narrow lines by forcing out concerns that operate in conjunction with dealers in distributing and redeeming stamps, while making no interference with such transactions when carried on directly between dealer and customer without the aid of a third party. This bill was put through the Legislature a few days before the end of the session, having its inspira- tion in a decision of the United States Supreme Court that a measure thus framed would not fall under the prohibition of the Fourteenth Amendment of the Federal Constitution. "Governor McCall vetoed the bill, pointing to a differ- ence in this regard between Article I of the Massachusetts Bill of Rights and the Fourteenth Amendment. 'The courts were construing diflferent instruments,' he said, 'and the Supreme Court of the United States might well have reached a diflferent conclusion in deciding on Article I of our Bill of Rights. In fact, it would have been compelled to reach a diflferent conclusion in the light of its own decisions, for it has been a long established rule of action for the Supreme Court at \\'ashington to receive as true the construction put by the final courts of a State upon the interpretation of its laws and its Constitution, and in one case, at least, the United States Court reversed its ruling in construing a State Constitution in order that they might conform to the decree of the Court of Last Resort of the State.' "However, the promoters of the bill were unwilling to let the matter drop, and the bill was again introduced this year, with tlie result that the Supreme Court of the Com- monwealth holds with Governor McCall that the plan pro- posed is unconstitutional. There appears to be no resort left to the trading stamp opponents, short of amending our Bill of Rights, and such a departure must be regarded as highly improbable." "Queen of Columbus" New Mazer Brand The picture of Miss Laura Bishop, 468 North Tw^entieth Street, Columbus, Ohio, will appear on the band of the new "Queen of Columbus" cigar, manufactuied by the Mazer Cigar Company. A committee from the Cotumbus Chamber of Cotnmerc* selected her as "queen" from over a hundred girls. On th© committee were M. C. Tyndall. J. ^I. liobb, H. S. Warwick, Charles S. .\nderson and John A. Kelley, industrial manager. Miss Bishop received $100 from the company as a prize. THE TOBACCO WOBLD 16 T. M. A. SDGGESTIOSS FOR TOBACCO TAXES HOT ACCEPTED BY COMMITTEE (Continued from Page li) nroval of the Secretary of the Treasury, shall provide the dies and stamps for cigars and cigarettes necessary under the taxes in effect and the sizes of packages authorized, after the provisions of the title take effect. . , ,. , n Every manufacturer of cigarettes (nicludm^ sma cigars weighing not more than three pounds per 1000) shall nut up all the cigarettes and such small cigars that he man- ufactures or has manufactured for him, and sells or removes . for consumption and use, in packages or parcels contanimg five, seven, eight, nine, ten, fourteen, sixteen, eighteen, nine- teen, twenty, forty, fifty, eighty or one hundred cigarettes each, and shall securely affix to each of said packages or parcels a suitable stamp denoting the tax thereon, and shall properly cancel the same prior to such sale or removal for consumption or use under such regulations as the Commis- sioner of Internal Revenue, with the approval of the becre- tary of the Treasury shall prescribe, and all cigarettes im- ported from a foreign country shall be packed, stamped and the stamp canceled, in a like manner, in addition to the import stamp indicating inspection of the Custom House before they are withdrawn therefrom. Tobacco and Snuff That upon all tobacco and snuff hereafter manufactured and sold, or removed for consumption or use, there shall be levied and collected, in addition to the tax now imposed by law upon such articles, a tax equal to such tax, to_be levied, collected and paid under the provisions of existing law. In addition to the packages provided for under existing law manufactured tobacco and snuff may be put up and prepared by the manufacturer for sale or consumption in packages of the following description : . , ^ r Packages containing one-eighth, three-eighths, five- eighths, seven-eighths, one and one-eigKth, one and three- eighths, one andi^ve-eighths, one and seven-eighths and five ounces. ««. . Tax Becomes Effective That so much of Section 400 as imposes a tax upon ciirars and the whole of Section 401 shall take effect thirty days after passage of this act. That Section 404 and so much of Section 400 as imposes a tax upon cigarettes and as relates to packages or parcels in which cigarettes may be put up shall take eft'ect in a few days after the passage of this act, provided that after the passage this act and before the expiration of the aforesaid ninety days cigarettes may bo put up in the packages now provided for by law or in the packages provided for ^ Section 400. Dealers' Stocks Taxed There shall also be assessed and collected, upon all manufactured tobacco and^snuff in excess of 1000 POunds or upon cigars and cigarettes in excess of 20,000 each which were manufactured or imported, and removed from factory or Custom House prior to the passage of this act, being tax paid stamps affixed to such articles for the payment of the taxes thereon and which are, on the day this act is passed, held and intended for sale by any person, corpora- ion, partnership or association, and upon ^U manufactured tobacco, snuff, cigars or cigarettes, removed from factory or Custom House after the passage of this act, but prior to the \lme when the tax imposed by Section 400 or Section 401 upon such articles takes effect, an additional tax equal to one-half the tax imposed by such sections upon such articles. THE TOBACCO WOBLD 17 Cigarette Papers and Tubes That there shall be levied and collected upon the mak- ing up of cigarette paper into packages, books, sets or tubes intended for use by the smoker in making cigarettes the following taxes: On each package, book or set containing more than twenty-five papers but not more than fifty papers, one-half of one cent; containing more than fifty but not more than 100 papers, one cent ; containing more than 200 papers, one cent for each 100 papfers or fractional part thereof and upon tubes, two cents for each 100 tubes or fractional part thereof. Such tax shall be paid by stamps affixed by the person, corporation, partnership or association making up such package, book, set or tube. Advertising and Salesmanship Hugh Chalmers gave an address in Buffalo on advertis- ing and salesmanship full of good things well said. A few of those good things are reproduced here, because they are as applicable to salesmanship in tobacco products as to that of motor cars : "Advertising and salesmanship are identical in their object. "What is their object? The distribution of goods at a profit. "Every ad. is a salesman, every salesman is an ad. Advertising is salesmanship plus publicity. Salesmanship is advertising plus getting the order signed. "Advertising and salesmanship are alike in that in both you are trying to influence the human mind— trying to teach people to believe in you and your goods. Advertising is teaching ; so is salesmanship. "The object of advertising is to teach people to believe in you and in your goods ; to teach them to think that they •have a need for your goods and to teach them to buy your goods. "How can this be done? It is done by teaching. That is what advertising is-teaching. Teaching great numbers of people to believe in your goods. And that is what sales- manship is, too. But advertising conducts a public school, while salesmanship gives individual lessons. "What is salesmanship? Salesmanship is nothing more or less than making the other fellow feel as you do about what you have to sell. A sale does not take place in a man . pocket, or in his pocket-book, or his check-book but it hrst takes place in his mind. In order to make a sale you must convince a man's mind. When you go iii to see him he feel* that he does not want to buy your goods \ou feel that he should have them and would buy them if he knew as much about the goods as you do. Now, in order to sell him > ou must change his mind and bring it around to agree ut^ your mind. So that when we once put salesmanship on tlu» broad plane of convincing the other man s mind, it doe^n t make any difference whether we are trying to sell a hoti^t and lot or a paper of pins. "I believe salesmen are made as well as born, and teach- ing will do a great deal to make a salesman. However there are ten qualities which a man must possess to be a succe- ful salesman, and so far as my experience goes, I ^^^^^^^ :- that these principal qualities are health, honesty M^ initiative, knowledge of the business, tact, f l^^^^ f J';"^; , try, open-mindedness and enthusiasm. I think these sa. qualities may be applied to advertising men or, as a mad of fact, to any man ; because when you get right dow _ the facts, we are all salesmen. Every man is trying to s his personality to some other man. He wants People _ think well of him ; consequently he is a salesman, becaa^ he is trying to sell what he considers his good qualities other people." C®iBi(e®irmnisi^ C®iinir(i©§y GOOD circular on the subject of "courtesy" has been issued by the Lackawanna Railroad Company to its agents, conductors and other representatives, and one that has elicited a great deal of favorable comment because of the attitude it represents that the com- pany wants its employees to take in their dealings with tlu' public, brings up a subject that is likewise of vital inter- cut to every merchant who is desirous of having his patrons treated with the courtesy and respect that is their due. It CdSts so little to be courteous that every salesman should at all times be amiable, and especially so with the people he is daily called upon to serve. For the benefit of both mer- chants and salesmen we here reprint the circular above re- tcrred to, which is as follows: "The possession in marked degree of any worthy faculty should always be an incentive to develop tliat fac- ulty. The company considers that its agents, conductors and other representatives possess above the average the faculty of being courteous to the i)ublic. To those who cul- tivate and exercise this faculty the company extends its congratulations and its thanks; to those who may not have fully appreciated its importance, thoughtful consideration of the following is suggested : "First. — The principle that underlies courteous treat- ment of others is simj)ly that of doing unto others as you would they should do unto you. "Second. — In a highly complex and technical business, such as that of a railroad, there are many things that you, with your training and daily experience, understand with ])i'rfect familiarity, but which the public do not understand; therefore, do not assume that the i)ublic should comprehend them without asking questions, but when they make inquiry of you give them the courtesy of a reply just as full and clear as you can make it, and without any suggestion of superiority born of a greater knowledge. "Third. — Words are only one means of expression and manner is quite as important; therefore, remember that a kindly and gracious manner is not only the sign and mark of a self-respecting man, but is to your words what oil is to machinery in making them move eft'ectively to their pur- poses. "Fourth. — True courtesy is no resjiecter of persons. H renicmliers that *a man's a man for a' that,' and gives Vac u\il word and the helping hand f|uite as readily to the ill- elad stranger as to an official of the company. "Fifth. — Courtesy is not only something the public have a 'ight to expect of you, but it pays. "It pays in the friends it makes you personally and as a representative of the company. "It pays in minimizing the friction of your life, as well as that between the company and its patrons. "It pays in raising your standing with the company. "It pays in the personal satisfaction resulting from hav- ing' done the right and kindly thing by your 'neighbor.' • "It is the wish of the management of this company that ah its representatives whose work brings them into contact ^v:th the pu1)lic may appreciate and fully measure up to their di ty and privilege in this respect." Ji 'iitly been incorporated with a cajiital stock of $10ryO. 'I 'I- incorporators are J. C. Smith, R. F. Matthews and Roy •i l^isenberg. The Commercial Cigar Com])any, E\ Paso. Texas, has John Rogers, for several years "employed in the Rex Ci.l,^1r Store, Newcastle, Ind., has recently purcliascd a half interest in the cigar store and pool room of R. E. Bentlcy,. o»! Broad Street, that city. LD friends and old faces are always dear to us, both in pleasure and in business. But it will never do for the live shopkeeper to become too dependent upon the regulars for his bread and butter; if he does, sooner or later he will come to grief. Such a policy begets two evils, the first of which is the inclination to allow one's self to fall into the rut of waiting for business to come to us, and the second is the gradual deadening of our orig- inative and initiative powers, with a consequent inability to liven up dull times when our friends are not buying. For the storekeeper who has this fatal habit, high on the walls of his establishment should be posted, "Don't depend too much on your regular customers for business ; if you do you are apt to lose both." Abraham Lincoln's advice to the young attorney, whQ consulted him as to the size of a fee, is perhaps as concise a way of putting it as any that has come to mind: "Get all you can," said Lincoln. Mr. Storekeeper, get all the cus- tomersyou can, and from them get all the business you can. Strive each day to draw into your establishment new faces, and keep that up fifty-two weeks every year, and you will find that you are succeeding. Don't make a trip to the mill for a bushel of corn, and come home with just a few kernels in your pockets. Don't be half-hearted in your efforts and sit down to read just as the sun of success appears above the horizon, and quit simply because it has appeared. Strive on to the high noon and even to the night. Success has been known to do peculiar things ; it has a wciy of disappearing from the view just as it was appar- ently about to burst into fullest effulgence. Reduced to its simplest terms, the problem means that an advertising campaign of any sort should be conducted with a view of getting your publicity before the people who are the other fellow's customers. With all due respect to your own patrons, you must admit that to prosper all the while you must keep up a good lively interest in those of your competitor. You must make them feel that after all your goods and your store are much better than anv that thev are now familiar with, and awaken in their minds a desire to come over and take a look around. But remember one golden rule, which is, after all, more important in a way than success itself. The end does not justify the means, and you are not to make use of tactics to i)ring about the result desired which will be in the least subject to question. Do the best you can, and keep Improving on that best, and leave the rest to the people. The other fellow's cus- tomers all come to your store occasionally ; right here is your best and surest way to get new. business. Whenever a penson comes into your store who is not known to be a regular customer, and makes inquiries for an article, your clerks should be trained to find out why your ])lace has been selected and to learn whether inquiries had been made at any other establishment. If you have the right sort of salesmen, and give them definite instructions on this point, the result will be of tre- mendous benefit to you. On the other hand, guard against falling into the same errors, which are so hurtful to you and your competi||or. It may be impossible to carr>^ in your stock everything that is asked for, but no customer shoulc^be allowed to go away who makes inquiry for something that you do not carry unless he has been satisfied that you cari get it for him in a very short time, or that you can supply him with something which will answer his needs. .i 18 THE TOBACCO WORLD THE TOBACCO WORLD TOBACCO MERCHANTS' ASSOCIATION PROTESTS CERTAIN REYENDE TAXES {Continued from page u.) under the increased taxation may not exceed the revenue collecfed under the existing law, if it shall indeed reach such figure. The bill is now under advisement by the Senate Com- mittee on Finance and we are confident indeed that our protest against the House bill will receive the serious and careful consideration that it is entitled to. To thus save the industry from wreck and ruin, we must act at once, and we must have the support and co- operation of the entire industry. We ask you, therefore, as urgently as we know how, to write or wire immediately to the Hon F. M. Simmons, chairman Committee on Finance, United States Senate, Washington, D. C, protesting against the Kitchin bill and endorsing the schedule submitted by this Association, and also to the Senators representing your State in the United States Senate (addressed W^ashmgton, D. C), asking them to present your protest to Senator Smi- mons and his committee, and please also advise us of your action in the matter. Tobacco Merchants' Association of the United States. By Charles Dushkind, Secretary. South China's Trade in Cigars There has been a marked increase in the quantity of Dutch-made cigars used in South China, and, apparently, in other portions of the Far East during the past year or more where, for various reasons, Philippine cigars have been 'losing in favor. Previous to the outbreak of the war in Europe considerable quantities of cheap cigars were sold in China and the Far East through German firms in Hong- kong, and a German cigar factory was operated m Hong- kong for the manufacture of cheap cigars for the Chinese trade and also for export to Europe. This factory is still operated under Chinese-neutral control. Dutch cigars and cigars from India, the Straits Settlements and other Far Eastern countries have competed with Philippine cigars for the better-class trade. W^ith the advent of war and the interference with German lines of distribution, however, the trade has changed materially, and in a general way to the advantage of Dutch products. The import of cigars into various Chinese ports has been greatlv on the increase in the past few years and now amounts tJ about $350,000 annually. Of this trade four- fifths normally is through Hongkong. With the develop- ment in foreign ideas and ways of living in China there has been an increase in the use of cigars among the well-to-do, which will doubtless continue indefinitely : the possible said of cheap cigars, for which the demand in China usually runs, i. therefore almost without limit. The Philippines ought to have, and doubtless will continue to have, much of the busi- ness but it is evident from the course of events in recent years that if these islands are to expand their trade "i cigars with China better distribution methods and a more intelli- gent regard for the quality of their product are essential.— "Commerce Reports." Fred Stanforth has recently sold his cigar stand in Wilmington, Ohio, to A. E. Tysor, who has since taken possession. Thomas Lazio is one of tlie nine dealers who recently paid the authorities of Stirlwg, lU., $100 for a permit to sell cigarettes for one year. AMERICAN TOBACCO SALES INCREASE New Cigarette Brand Profitable— Business This Year May Reach $80,000,000 lARNINGS of the American Tobacco Company ov r the first quarter of the current year have shov n an increase commensurate with the increase in sales. The gain of $1,000,000 in March brought the increase on the tobacco end of the business for the first quarter of the year up to $3,250,000. Including various subsidiaries, some of which make to- bacco accessories, the American Tobacco Company did a business in the first two months of the current year of approximately $10,000,000, as compared with slightly less than $15,000,000 for the same two months in 191(). While the full figures are not yet in, the indications are that April tobacco business of the American Tobacco Com- pany was the largest of any single month since the dissolu- tion of the old tobacco combination. It is believed that the final figures will be at least $7,000,()(M) for the month. The previous record month was August, 1016, with $(;,00O,O0O. ■ Inasmuch as the tobacco sales in April, lOlO. amounted to approximately $5,100,000, the April increase would bring the increase on straight tobacco business for the first four months of the current fiscal year up to $5,000,000. This is an increase at the rate of $15,0()0,0(M) for the full year, and if continued throughout 1017 would result in a straight to- bacco business for the American Tobacco Company of $SO(MK).00(). Tobacco sales in lOlG amounted to $()8,000,()00, and in 1015 to a little over $62,000,000. There are indications that the American Tobacco Com- panv will pick up some big money before the year is out froin a new cigarette brand put out this year which has proven even more successful than was expected. I he dis- tribution of this brand was started in the Middle A\ est. and only recentlv was introduced in F.astern territory. In spite of the restricted area already covered, sales on the single brand now amount to S,000,UO() cigarettes a day, or at the annual rate, figuring 300 days a year, of 2,500,000.000 ciga- rettes. This is equal to ten per cent, of the entire output ut cigarettes in the United States by all companies last year. It may be stated that tobacco interests have been bur ing American Tobacco common on the recent dechne ^yltl^ the full knowledge of what the new record-breaking cig^v- rette is doing. They bought R. J. Reync.lds three Y^^!^ because of its cigarette success, and the American Tobacco Companv is securing business on the new brand at a rate « least equal to that secured by the Reynolds Company in m initial month of its campaign. The Reynolds Comi-n| practically trebled its earnings on the success of a su .« cigarette brand. . • * ^ «-rK' American Tobacco Company officials say it is too e.r.> to talk of a substitute for tin in the packing o^ ^^"^^ ^;4 brands, as was suggested a few days ago in a Govern ii_ plan to conserve the country's tin plate. At m same^«^ any substitute secured by the tobacco concerns ^^^ tainly not cost the companies more than tin. i lie .\u c Tobacco Company » carrying a large reserve supply ot tin. Ralph Fokner, special representative of Rny ^^^^ was a recent visitor in Atlanta, Ga., where he M^^ Campbell. & Mathers, the distributors for the Ruy Lope brand in that territory. John Fischer has recently opened a first-class cigar ?tore at 28 West Harrison Street, Chicago, 111. pHIbAt)El2 19 MIA. John Flanigan Lasts Three Episodes lOHN FLANIGAN, the genial manager of the Tenth and Chestnut Streets store of Leach & Company IS also a producer and an actor. If you don't believe this, get a copy of the program of the presenta- tion ot "Emperia" by the Transfiguration Dramatic Class and read that it is presented "under the direction of Tynon and Planigan, IMonday, Tuesday and Wednesday evenings iV'n^ f.^; ^^J>' J .^"^ ^' 1^1'^' ^t Transfiguration Dramatic Hall. Fifty-fifth Street and Cedar Avenue." •*i-iiil)cria." it is said, is Chinese or Abvssinian or IVr- sian or— well, anyhow it means "Experience," but that name could not be used to advertise this production because of certain legal prerogatives of the companies giving a show iinrkr this name in "big time." Mr. Flanigan appeared as an actor as "Snob" in the Third Episode, which is called "The Primrose Path " You could not hate any one for "falling" for the primrose path. However, this led him into the "Corridors of Chance '' the Fourth Episode, in which he took the part of "Chance " And as a result he wound up as "Wealth" "In the Streets of Dissolution," the Fifth Episode. This proved too much tor him, so he escaped the "House of Last Resort," "The Streets of Remorse," "The House of Lost Souls," "The Lane of Forgotten Days" and "The Land Where the Dreamer Wakens," these being the titles of the Sixth, Sev- enth. Eighth, Ninth and Tenth Episodes. Max Bayuk, of Bayuk Brothers, Dead Max Bayuk, vice-president of Bavuk Brothers, died luesday, May 1st, as a result of inflammatiun of the brain. He was a partner in the cigar manufacturing business with nij brothers Samuel and Meyer. The death of Mrs. Bayuk f. '*^^ ^'j^^^s ^g^o is said to have depressed him and it is be- M S^ ^^'^ 8:reat sorrow did much to hasten his end. Mr Bayuk was forty-four years old and had spent about businis^ ''^^''^ °^ ^'^ ^'^"^ ^" ^^^ ^«^ manufacturing ?amuel Bayuk, who had recentlv left for the Pacific ^oast. was reached by telegraph in San Francisco. He euirncd at once and reached Philadelphia frt time for ttfe ^'i ITif '' ''^''''^' '^'^'^ ^^^"^ «" '"^""^^v, Mav 6th. at «W J^rth Thirty-third Street. ]Manv members of the cigar ^ a tobacco industry were present at the services. Inter- "^m was private in Har Nebo Cemetery. centlP't'' ^^^^^"^^^horn Company, of Chicago, 111., has re- Mr^J I *^^ ^'^^^ ^*°^^ ^t t^e corner of Dearborn and j^roe Streets from Daniel F. Crillv. The lease is for a ieZ P^^^' *"^ ^^'^^ *^^ ^^"^aJ Js not disclosed it it o«- "erstood to total $42,000 for the term. FMadldpMsD M®ft®s ^ Vetterlein Brothers, Fourth and Chestnut Streets, are displaying "Cuesta-Rey" cigars in several sizes. The Ledger Central, on Chestnut Street just east of Broad, has a most attractive display of "Girard" cigars. Duncan Sc Moorehead are featuring their well-known Marcello cigar in their window at 722 Chestnut Street. «r^ y^^"/'^'^^''^''""^" '■^J^'''"* *^^* the distribution on the Optimo, "Perfecto Garcia" and "La Sultana" brands is making a splendid record. Leach .^l- Company, at Tenth and Chestnut Streets are featuring the "Girard" cigar in a number of sizes and the well-known "Savarona" brand. H. B. Grauley is featuring the "Selwyn" Perfecto in his Seventh and Chestnut Streets store. This cigar retails at seven cents each or four for twenty-five cents. An attractive dfisj^ of the "Rose Tip" cigarette, made by Themelis Brothers, is being shown in the window'of the M. J. Dalton store at 111 South Thirjteenth Street. Mr. Rosencrans, of E. Kleiner & Company, is in town this week boosting the "Marie Antoinette" cigar. He is working in conjunction wiAt Leach & Company, the dis- tributors for th^ territory. A Vfm delivery car has recently been added to the wholesale department of Yahn & McDonnell. On its sides is reproduced the label of "La Sultana" cigar, which is making such a big hit in the nickel-cigar market. Godfrey Mahn Closes Store at Eleventh and Chestnut Sts. After having operated the cigar store at the northeast corner of Eleventh and Chestnut streets for more than twenty-five years, Godfrey S. Mahn has vacated the same and removed the stock to another one of his stores at the northeast corner of Thirteenth and Chestnut Streets. The decision of ^Ir. Mahn to give up the store at Eleventh Street is said to have been caused by the announcement of a raise III the rental of the store. 20 THE TOBACCO WORLD The Magic Finger of War Pierre N. Beringer in "American Industries" THE TOBACCO WORLD 21 lEW conditions face us, i"div dually, and as a nat^n ' We are accustonicd to look at thmgs fron^ a pe sonal rather than a national ^'^P^'"*' J^V must ..ar becTuse^^of any industrial, commercial or - -nal f - „„t now that we have comm.tted -«f ^V"^^^ fbehooles ideals of humanity and the r.ghts of °"^ <=' ■^^^';^;^ ^y our us to see that we do not emerge from it plucKea oy friends and our enemies. t„,t,,;tous circumstance, The European war came as a fortuitous circum '»'^\v:'Zs;rour:™fth?nC^c^^^ on us :ith'a%idity that astonished even our own people and amazed the world. , , „^ Vo one having faith New conditions again confront us. Iso °f ^;'"f in the energy initiative and resourcefulness of the America,, can do. bt ^hlit we will again rise to the occasion ; that w^ '^1 again adjust ourselves to the various new phases of bus '""^o re^-d=\har:::';". emerge from the conflict allies are uuer > ^^^^ ^ j, to play a lead- wieet inevitabe liquidation of prices ot guuu. Commodities after the war has been brought to an e^d^ Surelv we can produce the men of brains who wiu bravely and successfully face the t-k "^ "^-^f^.'^tro, nrices now being paid for raw material so that the ena oi the war will nof come with a jar of such magnitude as to tear our economic fabric asunder. ... •» »i,ot The stage seems now set for a period of prosperity that will Hvil? not overshadow, that which we have been expe- ncii^g'or the past two years. Fate oflfers us the oppor- tunitv and we must rise intelligently to meet it. Mo t important is a consideration of the country after .1 nT Wp have made a place for ourselves among the the war. J^^ J^^Y^ J"'';^? ^an we hold it in the "war after nations. Can we ^^^P '» J" .^j^^ „,,t ,,ni follow? Can :Xi:tT^ir;5^tS-----^f trugg^ of democracy against the threat of autocratic soaa - l."^^ individuality and freedom of action '•S^'"'^* -^^'^. Zlm and mass action and the submergence of the md. '''""""Tiie mrt we will plav will entitle us to a seat in the con- *'*'%VtteStc'v7w. have immeasurably bettered our trade position and condition. Had we continued in the quasi-neutral position formerly occupied, we would have been entitled to no voice in the settlement and would have had the increased and continued scorn of the Central Pow- ers and indifference as to our economic fate by the Lntentc Powers, a victim of both sides to the quarrel. With every element pointing to a prosperous condition during the war and during the readjustment time in Europe, who can doubt but that the investment market will remain active and prices strong? • .u ■ ^ ^ • i As the European war worked wonders in the industrial life of this country, so this condition was reflected in the investment and speculative market. Never before was there such a demand for good sound investment securities. Never before was there such a demand for speculative stocks, the war stocks. ^ . , , • i In the interval that has elapsed since the slowing down process began, due to the uncertainty of our nation s position in the war, we have had time to take account of stock and to form our diagnosis of the future. j.„,„h Every indication points to a continuance of the demand for good sound investment securities that has been so much in evidence in the past. Government loans, our own and those of foreign nati<,i.s. will absorb a great portion oi our investment money. In this, patriotism will play an impor- tant part. and. with an annual income of more than fifty billion dollars, much can be expected. Having had our fling at a somewhat wild speculation and having become somewhat sobered by the thought of the seriousness of the position of a nation at war with one of the great powers, it is probable that we ^^all not again witness those speculative markets that were headed by the well-known "war babies." There will be more serious thing to occupy our thoughts. Wild speculation on the destin.es o° othef peoples is one thing. We thought ,t quite jus ifi- able, and we went the limit-few, howev-er, to reap any Ust^ ins- benefit Wild speculation on the destiny of our own people" quite another thing. The American, dollar chaser though he may be called, is not capable of it. It is safe to sav. however, that we are face to face w th a great money and trade activity and a great investment ''"'t^; ^r^oTayHunher, that this activity and this prosperity will be tempered with sobriety and reason and it fs to be hoped will not permit itself to be earned away on the wings of wild speculation and expansion. Attractive "Cinco" Display in Atlanta Stores TlK Cobb Cigar Company, of Atlanta Ga., recent y arranged a number of attractive windovv ^'splays o 'h "Cinco" cigar in stores throughout the city. The disp a^ aroused much comment and are referred to by one c,v^. paper in that city as "the best example of window decoration ever seen in the city of Atlanta. ' Billy Noonan to Get More Territory Following a five months' trip, in which he traveled^^ practicallv the whole United States vv^^'^'"^.;;^ ^ ,^,,. campaign on "Eutopia" and ^Tefferson'' smoking miv^^^ ^^ H. F. (Milo^ Adams, vice-president «id ^J^^^^^, the Cameron Tobacco Company, paid a recent visit to delphia. accompanied by William J. Noonan. a Mr. Noonan will be general Eastern representati e^^ will have his territory extended to ^^^ £,^^f » *^^^^^^^^ the Washington, north to BniTalo. west t^Pitt^^ f"^^ intervening territory' along the coast, ^r Noonan u ing with Mr. Adams on a local campaign at presem. I. B. Krinsky Now Manufacturing "In Sight" Little Cigars I. B. Krinsky, the widely known manufacturer of Union- made cigarettes, is now producing and marketing the well- known brand of "In Sight" little cigars, formerly manu- factured by the Prudential Tobacco Company. Reports from the factory indicate that the orders for this brand are coming to hand in very satisfactory numbers and that the dcinand for them is growing. The "Fifth Avenue" cigarettes, also manufactured by this firm, continue to make record sales, and the same applies to the orders coming to hand on the recentiv acquired "Im- perial" and "Home" brands. I. P.. Krinsky is abds of thia clmracte >y iiu means a limited one. *r IS Tobacco Company of California Warns Against Overbuying In a circular issued on May Tth the Tobacco Company of California, Incorporated, says : "As the newspapers have indicated, there is a strong probril)ility that the ])resent Congress will change the inter- nal revenue tax on tobacco and its products. In view of this condition, we hereby announce to our customers that upon the going into effect of any law changing the tax, all orders then on hand or in transit, whether for shipment direct to our customers' s^cto m for drop shipment, will stand canceled. "We consider it advisable to warn our customers against excessive buying, as the Government may conclude to tax stocks in the hands of jobbers and retailers, as they have in the i fist. "i^his notification is, of course, without waiver of or P^tidice to the already existing understanding whereby all ofdf rs are subject to acceptance by us, and at prices ruling «i date of shipment." O BUSINESS will go higher than the ideal set for it by its owner. No man will ever accomplish more than the standard he places just beyond his reach. No one will be more truthful than his own ideal of truth. No man will deal more honestly with others than his own standard of honesty. There never was a time in the history of business when the ideal of business conduct was on so high a level as today. Never have the standards of truthfulness and honest deal- ing been so elevated, nor the high moral tone so demanded as at the present. Business must measure broader and higher than ever in its dealings with the "other fellow." Men are put under the business microscope, magnified, dissected, analyzed. Like the siftings of things passing over a screen, each gets into his own class— the big, the small but good, the shriveled up, the unsound. Plausible intentions, excuses, trimming, bluffing, exag- gerating, do not get by, or, at least, not for any length of time. Dodging around to get out of a temporary difficulty cr embarrassing situations has weakened confidence in many a man, when meeting the issue truthfully and honestly would have strengthened it. Seeking to cover up errors is not giving the square deal demanded by high business morals. Successful men show many contrasting characteristics, but one they never lack is thoroughness. The lower rungs are full of men who would be at the top if they could only train their minds to think matters out to a conclusion. They always stop a little short of the what. Business, big or little, and the individual have common characteristics ; both make friends and enemies in the same way. Nothing pays either so well as to be fair. A man who is a master of one thing is a success. The organization of a business is a group of men, each a master of one thing. A business organization is seldom composed of great stars. It is the team work that counts. — "Warm Air Heating and Sheet Metal Journal." Superior (Wis.) Cigar Dealers Organize J. B. Holt was elected president of the Superior (Wis.) Cigar Dealers' Association, at its first meeting, held on Thursda}'. Seventy dealers from the Twin Ports attended the session, fortv-eight from Suj^rior and tweu^-two from Duluth. The organization was formed for the purpose of work- ing against unfair legislation, getter better acquainted and to promote a spirit o£ c0-opemtio^ among the retail and wholesale dealers. Other officers who were elected were : Fred Russell, first vice-president; W. J. Keough, second vice-president: George B. McCormick, third vice-president; E. J. Kane, fourth vice-president, and Harry Siler, secretary-treasurer. A membership committee was appointed as follows: Al Bruder, chairman ; John Mc^lillan, Samuel Mitchell, A. A. Darby and O. E. Warden. The committee on consti- tution and by-laws is composed of John Branca, chairmaai Chandus Brisbaine and Frank Hacker. In outlining the purpose of the organization, speakers told ul the benefits of a co-operative spirit between dealers and authorities for law enforcement, of work to be done against legislation unfair to the dealers and of the elimina- tion of objectionable practices about the bttstneM. The importance of including retailers, wholesalers, job- bers and salesmen in the organization was emphasized. 1^ 22 THE TOBACCO WORLD THE TOBACCO WORLD The Onward March of the Tobacco Business From "The Nation's Business" T TAKES two pounds and two ounces of silver, worth $20, at the present high price of that metal, to buy a pound of the finest Cuban tobacco— the tobacco, so experts say, that "is smoked by kings." Tobacco, thin as tissue paper and used as a wrapper around cigars, grown in the Connecticut valley, sells for as much as $4 a pound. The value of the tobacco crop of this country in 1916, to the farmers who produced it, more than equaled the value of the gold and silver mined in the United States during the same period of time. Touching Cuba, on its northern coast, on November 20, 1492, Christopher Columbus sent two men ashore on an errand of investigation. They met, as Columbus wrote in his diary, "a great many people going to their villages, men and women with brands in their hands, made of herbs for taking their customary smoke." The "brands" were cigars. Thus tobacco, having been discovered, along with America, was given a place in writ- ten history. Since then the tobacco plant has been carried into all of the large and small corners of the earth. The tobacco harvested in this country last year weighed more than a billion pounds. Its farm value was $169,000,000. The ''ultimate consumers," probably, paid five times that amount for the crop, their nickels and dimes going over numberless counters in cities and villages and at country crossroads. Much of the tobacco, however, was sold abroad— to Englishmen, Frenchmen, Italians and the Dutch. The United States has exported tobacco for more than three centuries. Its heroic story could not be written, with to- bacco left out. Indeed, freedom and tobacco, in 1776, marched arm and arm, under the same banner and to the music of the same fife and drum. "A true history of tobacco would be the history of Amer- ican liberty," wrote Moncure D. Conway, the preacher and author, in one of his books. Tobacco made Virginia rich. Codfish brought wealth to Massachusetts. These two colo- nies, with money in their pockets, defiant and independent, carried the torch and lit and broke the way for all the rest. ''A king," exclaimed Patrick Henry, so early as Decem- ber, 1763, "by disallowing acts of a salutary nature, from being the father of his people, degenerates into a tyrant and forfeits all right to his subjects' obedience." This great sentence has been called ''the keynote of the American Revolution." At any rate, it made Patrick Henry famous and gave him rank among the foremost orators in America. And tobacco gave it form and utterance. In those days Virginians paid for all things with to- bacco. Labor was computed in tobacco. It settled the king's taxes. Shipped to England, it was exchanged for silver plate and farm implements, for seeds and wines, for books and crockery, for velvets and nankeens. Preachers were paid with tobacco— 16,000 pounds annu- ally. The crop was short in 1763. From two cents, the price advanced sharply. The salary of a preacher, a Church of I^ngland man, went up theoretically from $320 a year to twice that sum, possibly. The Colonial Legislature, however, forgetting their piety as men of business, voted to settle with all ministers in money on the basis of two cents a pound for tobacco. It was a piece of sharp practice and deprived preaching of the speculatory and intoxicating elements. One of the clergymen brought suit to recover. He de- manded 16.000 pounds of tobacco, instead of $320 in money. Patrick Henry was his lawyer. "The parson's cause," as the case was termed, would have been tried and, perhaps, forgotten but to Henry's rebel-like oratory. From that time on to the signing of the Declaration of Independence, George III, king of Great Britain and Ireland, was called a tyrant openly. Tobacco lifted \^irginia out of poverty, built good houses for its inhabitants and filled them with furniture from Eng- land. Girls traveled across the Atlantic by the shipload. Each of the young men who married them paid 120 pounds of tobacco to meet the cost of the outlay. Farmers became one-crop specialists, refusing to sow wheat or grow corn. A law at last limited a farmer to 2000 tobacco plants, but the law was not obeyed. The crop of 1679 was too large for the market. There was another immense harvest the year following. What the law could not do, the farmers tried to do themselves. "Plant-cutting," as their felonious performance was called, grew to be general. "The growing tobacco of one plantation was no sooner destroyed," Bruce notes in his Economic History of Vir- ginia, ''than the owner, having been deprived, \yith or with- out his consent, of his own crop, was seized with the same frenzy and went with the crowd as it marched to destroy the crop of his neighbor." Plants by the million were pulled up and 10,000 hogs- heads of cured tobacco, stored in warehouses, were burned. Then the militia was called out. Three of the leaders of the mob were caught and hanged, and so ended an adventure that was repeated more than two centuries later. Back in those robust days, and earlier, kings and priests fiercely condemned the use of tobacco. James, ruler of Eng- land, Scotland and Ireland, described it as "a custom loath- some to the eye, hateful to the nose, harmful to the brain, dangerous to the lungs and in the black stinking fumes thereof (referring to burning tobacco) resembling the hor- rible Stygian smoke of the pit that is bottomless." But the industry grew and kept on growing (and that is its state todav) until it si)read all over the face of the globe. Twenty-five Ijillion cigarettes were manufactured in the United States last year, as against about eight billion a decade ago. Formerly, young men and boys learned to chew tobacco. Now the'y are learning to smoke cigarettes. The generation of chewers is dying. Smokers are making the tobacco industry more profitable than ever before in its history. . One American company, with $53,000,000 of six per cent. i)referred stock, earned about twenty-five per cent, vi its $40,000,000 of common stock during the year 1916. A branch of this corporation, separated from it by a decision of the court, and owned by Americans and Englishmen, i^ doing business in Canada, Denmark, China, India, I'^gypt. Germanv, Belgium, South Africa, Sweden, Jamaica, Vir- ginia and Kentucky. The dividends of this company were fifty per cent, last year. It manufactured thirty billion ciga- rettes, which was' five billion more than the output of all the factories in the United States. The growing of tobacco is unlike the growing of any other crop. To explain it fully would take a book. It is b" ''^h mysterious and complex. Wightman \V. Garner, born m South Carolina forty-one years ago, a doctor of philosop i> ])y a degree of Johns Hopkins University and a chemist l-> p'rofession, is the highest authority on the subject ot to- bacco-growing in the world. It is he, at the direction ol tlie National Government, who reveals to the farmers m t.ii> country the last discoveries in cultural methods. ^ , "The normal tobacco crop of the United States," he t> ^ the writer of this article, "is a billion pounds; and the n-i- mal return to the growers, at about ten cents a pound, i-j $100,000,000. Last year the croj) was larger than usual uik the fanners received $69,000,000 more than the average for their harvest. The price, too, was higher, being a fraction less than fifteen cents a pound, as compared with a fraction more than nine cents a pound in 1915. In the parade up- ward, tobacco has taken a place in the line of march, as a matter of sympathy with and loyalty to other products, 1 suppose. "The yield in 1916 was 815 pounds to the acre. That number into 1,150,622,000 pounds, the weight of the crop, goes ], 41 1,800 times. The latter figure, therefore, was the acreage. If all the fields had been brought together, their area would have been 2206 square miles. The consolidated field would have been forty-seven miles long and forty-seven niiles wide. In money, each acre yielded about $102. Be- tween 250,000 and 300,000 American farmers are engaged in the tobacco industry. "The farmers live in fifteen States. I am talking, you understand, about the commercial growers of tobacco, about the men who figure in the market. Kentucky, as a producer, leads the country with a yearly crop of 300,000,000 pounds; Xurth Carolina and Virginia each grew more than 100,000,- 000 pounds; Ohio, 80,000,000 pounds; Tennessee, 70,000,000 pounds; Pennsylvania and Wisconsin, 50,000,000 pounds each, and then follow, in the order I give, Connecticut, South Carolina, Maryland, West Virginia, Indiana, Massa- chusetts, New York and Florida. Kentucky, commonly, grows about one-third on the American crop. • "Export tobacco and that which is used in this country for the manufacture of plug, finecut, smoking and cigarette tobacco and also snul¥, is marketed, principally, at Lexing- ton and Louisville, Ky. ; Danville and Lynchburg, Va. ; Bal- timore and Wilson, Greenville and Winston-Salem, N. C. Tlie leading points of collection for cigar tobacco are Hart- ford, Conn. ; Lancaster, Pa., and Edgerton, Wis. "The exports amount to 40(>,(»0n,(M>o pounds yearly and the imports to 60,0lM>,O(K) pounds, half of which is Cuban leaf and half Turkish tobacco for cigarettes. The same kind of tobacco that was shipi)ed to England from Jamestown, \'a., ill 1612, is now being sold to Great Britain. "Maryland sent tobacco to IVance and Holland three centuries ago. It sent the identical variety of tobacco to those countries in 1916. One generation of tobacco users passes its particular taste for a particular sort of tobacco to the generation that follows. Anyway that has been the case among the English, the hVench and the Dutch. "Cuba produces the highest-priced tobacco grown in the world. Also, some of the cheapest. The latter grade, made up of a leaf gathered here and a leaf gathered there, is limited in quantity and is smoked, so it is supposed, by kings, czars and emperors. "The fine, aromatic tobacco of Cuba is not grown in all parts of the island, but on a little spot near the western coast, the size of which is no more than twenty-five square miles. Such tcjbacco can be produced nowhere else. We have tried to grow it in this country, but without success. "I'irst we went to Cuba and made chemical analyses of the air, soil and water. We measured the rainfall, noted the velocity of the wind and studied the sunlight. But the imhiences which give to Cuban tobacco, in the region to ^vliith 1 have referred, its superior (piality are too subtle an.l c<»niplex to be discovered. Cuban Tobacco in Texas "Long experiments were made in a ct)unty in Texas, \vhere soil, water and so forth, we thought, at)proximated itions in Cuba. Tobacco was produced, but there was "o ])lace for it in our market. It was not good enough for a ten-.-int cigar, and was too good — that is, too ct)stly to pro- tliice — for a five-cent cigar. Cu1)an tobacco is dear, and hesides, its inii)ort (hitv. collected bv the (lovernment of the united States, is twenty-eight cents a iH)und. 23 "Tobacco is unlike any other of the crops grown in this country. Wheat is wheat, broadly speaking, and corn is corn. It IS not so with tobacco. Three kinds of tobacco, as different from one another as are rye, oats and barley, are produced in Ohio. "The first settlers found the Indians cultivating tobacco in little gardens. Tobacco of the same sort is now growing wild in this country, but it is so coarse and rank that it can't be used. The variety exists and can be seen as far north as the State of New York, and is cultivated in China and Russia. The tobacco that our farmers produce came long ago from the Orinoco region of South America. Planted at different places, under various conditions, as the quality and texture of the soil, the amount of moisture and so forth, it changed in leaf, color, taste and aroma. "Thus it is that we have strong and mild tobacco, and light and dark tobacco. There are numerous other varia- tions, but they are too technical for a newspaper article. The growing of tobacco is a complex undertaking, and many things are to be considered and dealt with. The planters of Kentucky could not follow the methods of New England, where tobacco is grown under cheesecloth. "The best wrappers for cigars come from the Connecti- cut valley. Tobacco out of which they are made is as thin as tissue paper. Five thousand acres are given up to this important branch of the cigar industry, and every foot of the land is under tents that are from nine to ten feet high. Thus the crop is planted, cultivated and harvested in the shade. "I know of a 500-acre tract that is operated under one management. The most intensive farming in the world is carried on in the Connecticut valley, where an acre of land, season after season, produces a thousand dollars' worth of tobacco. To give you an indication of its value, let me say that the duty on wrapper tobacco brought into this country is $1.85 a pound. "Early in the nineteenth century, say from the year 1800 to 1830, many landowners in Maryland migrated to Southern Ohio. They carried tobacco seed with them, and so established the industry in that State. Such tobacco is still sent to the market in Baltimore. We know the name of the man who moved to Ohio from Connecticut, and, with the seed he took along, introduced another kind of tobacco in the former State. The son of that man, with seed from Ohio, began the cultivation of tobacco in Wisconsin. "While the men of Maryland were crossing the Alle- ghany Mountains, bound for Ohio, men from Virginia, going over the mountains further south, carried tobacco seed into Kentucky. The tobacco grown from that seed is dark in color, and large quantities of it are exported to England. After the Civil War, a new tobacco, called Burley, was de- veloped in Eastern Kentucky. It is used extensively in this country in the manufacture of plug and smoking tobacco and cigarettes. "Soil and subsoils, rainfall, temperature and air, here in the United States, as in Cuba, have their influence on the quality and quantity of the tobacco crop. The fertilization of tobacco lands is another involved problem. What is good for tobacco in one region may work harm somewhere else. "The planting of tobacco likewise varies in methods. The seeds are sown in beds and the stalks are transplanted. Transplanting in small fields is done by hand ; in large fields, if the ground is level, it is done with a machine, which waters the stalks as well. Hand transplanting makes neces- sary the watering of each plant with a bucket and a dipper. Three Ways of Curing "Tobacco ]>lants to the acre range from 3500 to 14,000 in number. You see, I have shown the rules for tobacco growing can't i)e reduced to a standard. Nor is the har- THE TOBACCO WORLD THE TOBACCO WORLD U vesting done the same in one place as in another. And there are three ways of curing a crop. . . • a *Tobacco,to be air-cured, is hung in a buildnig and dried out by ventilation and evaporation. Flue-curing is done by heat. The tobacco is hung on poles and hot air is let ri through registers, just as houses are heated by furnaces m the cellars. Flue-curing is really a combination of heat and smoke. A hardwood fire is built in the tobacco room, and, after burning for a day or two, is permitted to go out. Three or four days later another fire is started. So the process continues for a month or six weeks. 'Tlue-curing requires from three to five days and air- curing from three to ten days. Fire-cured tobacco is fla- vored with creosote, being saturated with smoke, and is terrifically heavy. It is a great favorite in Italy, and a cigar made of it will last all day. An Italian will take a few puflfs and half an hour later will light up again and take another puff or two. A whole cigar, smoked continuously until burned to the butt, would mean certain death, I imagine. "It will surprise many persons to learn," Dr. Garner said at the end of his talk, "that the first money-crop grown on Manhattan Island was a field of tobacco planted by the Dutch near the present site of the post office, in lower New York. It was sent to Holland and sold. "After the Revolutionary war, all the specie having l)een drawn out of the country, tobacco again passed in Virginia from customer to merchant and from employer to worker as a medium of exchange and a measure of value. Further north, up in Massachusetts, salt pork performed those functions in some instances. At all events, the editor of the Worcester 'Spy' stated in his own types that he would accept salt pork in payment for his paper." Tampa Cigarmakers' Union Protests Cigar Taxes The following communication has been sent to the Senators and Representatives from Florida by the Cigar- makers' Union of Tampa : "Cigarmakers' Union No. 336, of Tampa, Fla., earnestly requests that you work and vote against any material in- crease in the internal revenue tax on cigars and against the sudden application for any reason or purpose of nation-wide prohibition. "This is of vital interest to the cigar industry, and we shall appreciate your efforts in our behalf." Senator Trammell has also received the following com- munication from the Cigarmakers' Union at Jacksonville, Fla. : "We beg to advise that our organization seriously ob- jects to any material increase in the internal revenue tax on cigars and tobaccos. We hold that no legitimate industry such as ours should be singled out and made to carry more than its share of the burden ; as Americans and loyal citizens it is our bounden duty to support our Government in this crisis, and to assume our full share of the burden, and to discharge all of our obligations. This we will do, but protest against being asked to carry, as an industry, mo-e than any other industry. As a matter of fact, tl» increased cost of living has precipitated a crisis in the trade. The price of tobacco used fw Ct^r purposes is constantly tending up- ward, and we beg to suggest that any material increase in the internal revenue tax would add a burden which the trade could ill afford to carry in view of the present industrial and economic situation. Also, permit us to suggest that the precipitation of a nation-wide prohibition as a war measure would seriously distress thousands of ottr members, through a sudden legislation action of a measure of this vital char- acter, and we believe that the reactionary eflfect would be damaging in a high degree, from almost every angle. There- fore, as Americans and loyal patriotic citizens, and willing and determined to support our Government in this crisis, we commend our opinion for your serious consideration." \ Proposed Swiss Government Tobacco Monopoly In consequence of interest charges on the loans that the Government has negotiated to meet the cost of mobilization and maintenance of the army in Switzerland during the present European war and a reduction of revenue because of lessened imports, the Government is confronted by a budget deficit. To meet it, taxes have been imposed on war profits and increased taxes upon property and incomes ; but there still remains a deficit of about 46,000,000 francs ($8 878,000), and it is now proposed to impose stamp taxes upon drafts,'bills of lading, shares and other documents and to make a further extension of the excise tax upon the man- ufacture and sale of alcoholic beverages. The subject that is being most discussed, however, is the proposed establishment of a Government tobacco mo- nopoly. It is admitted that this plan would most effectively produce the needed revenue, but there are objections to it. It is strongly opposed by interests that would be affected by such a monopoly, such as the Swiss Tobacco Manufac- turers' Association and the Raw Tobacco Association, as well as by the Swiss Cigar Merchants' Association and the Swiss Shopkeepers' Association. Probably the most formidable opposition to the estab- lishment of the proposed monopoly comes from the Peasant Association, which is composed of the small farmers and agricultural laborers. These object, in the first instance, on the ground that a monopoly would classify and market its goods upon too uniform and standardized a scale, substi- tuting two or three grades for a great variety of qualities as at present. The question will remain undecided until the assembling of Parliament in June next. It is claimed that the Constitu- tion of Switzerland opposes objections to the establishment of such a monopoly by the Government as is proposed. To meet this objection an effort will be made to carry by a ma- jority vote of the Parliament a proposition to amend the Constitution in this particular, and should this prevail the question of ratification of the amendment will be referred l)y referendum to the people in September or October next, ludging from the present state of opinion it looks doubtful if the proposition of amendment will meet with the ap- proval of the people. . The total importations of tobacco (leaf, chewing and smoking tobacco, cigars, snuff, etc.) from the United States by Switzerland in 1915, the latest period for which statistics are available, was valued at 7,561,730 francs, or $1,450. 11. ^>, and legislation affecting the marketing of such goods is of interest to exporters in the United States.— Commerce B^ ports. Sixty-eight Millions From Proposed Cigar and Tobacco Tax Following is the estimated revenue m be derived I'V the Government from the cigar and tobacco industry under the proposed wta^ tax bill : Tobacco $=10,000,000 Cigarettes -^.5,000,000 Cigars 11,01)0,000 Smiff i,00(MM") Cigarette i)apcr.s and tubes 300,1100 Total • • • • $68,'^U0,00«I "United" Boosting "Saving Daylight" Campaign The United Cigar Stores have added their efforts to W campaign for the saving of daylight by setting the clock* an hour ahead from the first of June to the first of f^^tuu^ Thev have given an impetus to this movement by lar^ posters on the windows of their stores, calling atteiitton i the "Saving Davlight" campaign. The posters ^"^PJl^^*^^^ the need of public interest in this movement and ^^^^^ attention to the fact that it meant more dayhght for m man with the gun and the man with the hoe. 0 m Fight Down High Cigar Costs How? Here is a full plan of strategy for the war! Do Your Bit! in the Cigar Manufacturers' Battle. Everyone of these war moves has benefited others. You should use all of them. 1 — Raise your Prices. And raise them enough so that the dealer can pass the raise on to the smoker. A small raise only weakens the dealer without covering your extra costs.' If the dealer were raised to $10.()U per M. on present 5c. goods he would get (3c. for the cigar at retail. He would have $20.00 to cover his costs and profit, but at $37.50 he has only $1 4.- 1 1 " « I'artulo, ^ «o QOQ Reniedios. 518 *' «3,8-23 (t a Totals, 3,507 " 86,206 " Buyers of Leaf Tobacco That Come and Go Arrivals -IVom Tampa: Angel L. Cuesta Sr., of Cuesta, Rev & Company; Francisco Arango, of l^raiicisco Aranga & Company. ^ Departures — To Tampa: Francisco Arango and 1 a- cundo Arguelles. To New York : F. E. Fonseca. To Kew Orleans: Charles E. Beck. Cigars Most of our d^ff manufacturers are complainii^ now that the orders from the United States arc rather far be- tween, and are calling only for small (luantities of the cur- rent sizes, therefore, we presume, we are teelmg already tl t effects of the universal war, as probably the well-tu-clo iseople are econ(,mizing in smoking less of our ^^f'^']^ otherwise switching off t.. the cheaper sizes of the clomc> Havana cigars, llow Great Britain may treat us m tlic coming vear. from lune 1, 1017, to May 31 1018. remams to be seen Vet, although we can hardly hope for a "^P''^ l^^^^' poltcv J in fact, the fear is expressed that possibly otir mm ment may be cut down from one-third to one-quarter of t t imports in the vear 1015. France up to now has given n. fair orders, but it m doubtful whether she will be aW t. continue as heretofore. The calls from Spain ^^ff'"^^^^ relief for om factories, as the demand for the ^^^ co^oW has not subsided yet. Canada and the rest of the sm He countries do not show any improvement worth "^^^^^^^ Romeo v lulieta still stands at the top of our bu.y W tories in ba'ving good orders for all the f"»trjes o tw world. Don Pepin Rodriguez is getting reacly lor h« anno^ visit to Spain, his mother country, and h ranee, ^^^ ^.^ usually spends jmrt of his vacation and combined ^vit^i bu ness. He has taken passage by the Spanish steamer J n la. j^ Isabel," %vhich is scheduled to leave Havana m tne instant. ,, -rtn«5ider- Partagas has also kept up wonderfully >veU, con.r^^ ing the dull season of the year, and instead of havmg ^^ creased the number of cigarmakers, it ^^'^''^^^ ^. some extent. The hustler, Robert E* Lwie, has matte BUSINESS OPPORTUNITIES For Sale, Wanted and Special Notices RATE FOR THIS DEPARTMENT, THREE CENTS A WORD. WITH A MINIMUM CHARGE OF FIFTY CENTS PAYABLE IN ADVANCE Wanted. ABLER & MYERSON, INC., Buyers of Cuttings, Scraps and Siftingi, 332 East Forty-eighth Street, New York City. HAVANA SHORTS— Pure Vuelta; fine aroma. Lopez, 353 E. 78th St New York. 9-1 -tf Cigars Wanted WANTED— Cheap Itandcd cigars. Address 15ox JIl. care of the "Tobacco World." tiler inroads in his territory, the United States and Canada, and has been sending good orders ail the time. H. Upmann continues to work normally, as the 11. Upmann brand is too well known all over the globe to command anything but a steady demand frum its faithiul customers. IHinch has likewise up to now never been lacking orders from the connoisseurs of our not-to-be-beaten Havana cigars. Sol and Devesa de Murias are getting their share of orders from most of the countries which are importing Ha- vana cigars. All of the other factories are working rather slow jun at present, with diminished forces, on account of the scarcity of orders. Other Notes of Interest Saturnino Alvarez, who was the manager having the supervision of the cigar factory, Partagas, and who had an interest in the firm of Cifuentes. Pego vH: Co., has retired to private life on account of his health. The ttntimely death of Tomas B, Mederos, in conse- quence of an operation at Xew York, has been felt deeply in the trade, as he was universally liked. A» the corpM h is been brought here for interment, the funeral tomorrow will doubtless be a great manifestation of the respect he enjoyed in life. The deceased was a Mayor of the city ol Havana, appointed by (ieneral Wood during the latter's administra- titiu, and the senior ])artner of the firm of Tomas B. ^lederos, Hermano e Hijo, leaf dealers and tobacco planters, owning Vegas in the Partido district, famed for its excellent quality. Reniedios Na have been selling as high as $50 per qq. on a resale, as this grade had been exhausted in first hands some time ago. Under normal conditions this class of leaf commanded only frciin $^U to ^4 per qq. Manuel Suarez Comj^any bought olKJ bales of leaf for account of its customers during the last two weeks, a large part of which was ac(piired by Francisco Arango & Coui- paity, of Tam])a. when Dun P^ttcho was in town, and con- si.-ted of the new libre de pie. Herrera, Cahnet tH: Company sold $66 bales of Remedio^ iruni their holdings during the last two weeks. Salesman Wanted. ^^'^m/Zh^f^^F^ SALESMAN WAXTElJ-lJy New York lithographer turning out high-class work only. One with some experience preferred. Apply with full particulars to Hex 2*8. "The Tobacco World." For Sale. FOR SALE— Three Universal Stripping Machines, in first-class condition. Write Commercial Cigar Company, Newark, Ohio. tOK 8AL.fc: — J^enieUios Havana short*, pure and clean. Quaxanteed A-1 or money refunded. Fifty cents per pound. A.lao Vualta aborta. of thf tint^at quality. Kawin Alexander ft Co.. 171 Water Street, New York. FOU SALE-Twentv-fnnr Miller. DuBrul A Peters suction tables, in ocrfect R ^"5-, V.^"u n- u ^ '^W'.'^'^, /?.'<= '^ ^^'v low price will be accepted. Address Box 1d1, 'The lobacco World. Leslie Pantin was a buyer again, for account of his Northern clients, of 4(mi bales of various kinds of leaf to- bacco. flannel A. Suarez ..^ Company were sellers of 163 bales of Vuelta Abajo and Reniedios leaf during the ultimate fortnight. Calixto Lopez tS: Company were buyers of 209 bales of leaf tobacco for export, as well as for their cigarette factory. Jose F. Rocha disposed of TS bales of \uelta Abajo and Partido to his customers latelv. Shippers above 2U0 bales of leaf tobacco from the port of Havana during the last two weeks were: Cuban Land and Leaf Tobacco Company, 1846 bales; dez (S: Company, lo.s bales; I. Katfenburgh «^ Sons, 416 bales; Walter Sutter vS: Company, 85)6 bales; Leslie Pantin, T66 bales; J. llernheim «S: Son, T43 bales; Jose Suarez & Com- pany, oIKj l)aks ; Manuel Suarez Company, hu bales; Menen- dez & Coini)any. 438 bales; . Kaflfenburgh & Sons, 416 bales; M. A. Kunst iv: Company. 4nG bales ; Krnest Lllinger & Com- pany, 81)3 bales; V. Pendas y Alvarez, 318 bales; Perez, Capin & Company, 2H bales ; Calixto Lopez & Company, 24t bales; Havana Tobacco Stripping Company, 212 bales. Oretaniv. Dealers Discard "Boosting" Machines in Elgin, 111. The high cost of living scored another victory when practically every cigar store in the city of Elgin, 111., took out its *'trade machines." Two year* ago machines were put in as a profit-sharing scheme and incidentally as trade boosters. Smokers would drop their nickel in the machine, and if fortune smiled, they received one, two or four extra cigars. They were given five cents' worth on every play. The ma- chines were not gambling devices, as it WM impossible to lose. When the wholesale price of cigars w^as boosted several months ago several devices were used to cut down the "win- nings." Another big boost recently forced the deakrt to take out the machines altogether. Now the cigar smokers must cotitent tlwmselvct with one cigar for ^e cents straight. The Largest Independent ^aier and Exporter of American Leaf Tobacco in the United States. G. O. TUCK & CO INCORPORATED LOUISVILLE, HY.. - - U. S. A, Your Inquiry for Sample and Prices Solicited. All Kinds i^ any Quantity. 30 THE TOBACCO WORLD THE TOBACCO WOELD T®Ibsi(C(2® M®^(braftn®im Bmiireann 5 BEEKMAN STREET NEW YORK CITY $5.00 1.00 2.00 2.00 Schedule of Rates for Trade-Mark Services Effective April 1. 1916. Registration (see Note A), Search (see Note B), Transfer, Duplicate Certificate, Note A— An allowance of $2 will be made to members of the Tobacco Merchants* Association on each registration. Note B— If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. REGISTRATIONS CAMERON'S EUTOPIA MIXTURE :-40,198. For cigarettes and tobacco. April 18, 1917. Cameron Tobacco Co., Richmond, V a. PUSSY WILLOW: — 40,199. For all tobacco products. March ^4, 1917. American Litho. Co., New York City. EL-REES-SO :— 40,200. For chewing and smoking tobacco. March 29, 1917. El-Rees-So Cigar Co., Greensboro, N. C. HOTEL COMMONWEALTH:— 40,203. For all tobacco products. April 21, 1917. Commonwealth Hotels Cigar Co., Inc., New York City COMMONWEALTH HOTEL:— 40,204. For all tobacco products. April 21, 1917. Commonwealth Hotels Cigar Co., Inc., New York City. , , , . \ % a T. A, C.:— 40,205. For cigars, cigarettes and cheroots. April 4, 1917. Davis Cigar Co., Inc., Detroit, Mich. FACTORY SHORTS :-^«),206. For cigars, cigarettes, cheroots and stogies. April 23, 1917. Union-American Cigar Co., Pitts- burgh, Pa. . 1 ^ J NATURAL CURE:— 40,207. For cigars, cigarettes, cheroots and stogies. April 23, 1917. Uniou-American Cigar Co., Pittsburgh, Pa BEST PICK:— 40,208. For cigars, cigarettes, cheroots and stogies. April 23, 1917. Union-American Cigar Co., Pittsburgh, Pa. AMERICAN GUNNERS :--40,209. For cigars, cigarettes cherooti and stogies. April 23, 1897. Union -Aemrican Cigar Co^ Pitt^ TIPIP^ECANOE ATHLETIC CLUB, DETROIT, MICHIGAN:- 40 210 For cigars, cigarettes and smoking tobacco. April M, 1917. M. A. La Fond & Co., Detroit. Mich. . -, oa LA SITUATION:— 40,213. For all tobacco products. April d^, 1917. American Litho. Co., New York City. . « ^ ^mj ENVELLA: 40,214. For all tobacco products. Apnl /S, Wi/. American Litho. Co., New York City. , i ■ MAGYAR HUSZAR:— 40,215. For cigars, cigarettes and smoking tobacco. April 26, 1917. H. Rippen, Perth Amboy, N, J. TRANSFERS PUSSY WILLIOW:— 18,769 (U. R. P..)- For cigars. Registered March 26, 1900. by Sheip & Vandegrift, Philadelphia, Pa. Trans- ferred to American Litho. Co., New York City, on March di, 1917 WALL SRTEET:— 8,238 (Tobacco Leal). For cigars, cigarettes, cheroots and smoking tobacco. Registered March 7, 1894, by Dominguez Bros., Philadelphia, Pa. By various transactions was acquired bv Samuel P. Fehr. Reading, Pa., on April 10. 1916. WALL STREET CLUB:-^^,237 (Tobacco Leaf). l;or cigar^s. che- roots, cigarettes and smoking tobacco. Registered March /, 1894, by Dominguez P.ros., Philadelphia. Pa By various transactions was acquired by Samuel P. Fehr, Reading. Pa., on April 10, 1910. ED HOWE:— 14,245 (Tobacco Leaf). For cigars and cigarettes. Registered November 3. 1897, by Smith & Priest, Bridgeport. Conn. Transferred to Wadsworth-Campbell Box Co., Detroit, MIeh., on April 7. 1917. . , t. tt ^. ■ o c v CLITO. For cigars. Registered by F. Heppcnheimer & Son, New York City, on May 3, 1886. Transferred to Jose Vega, and re- transferred to American Litho. Co., New York City, m March m 1917, The Harmon Cigar Coinpany, of Chicago, has recently been incorporated with a capital stock of $10,000. The incorporators are Adolph Harmon, Morris A. Weinberg and Louis L. Kahn. "Trade Acceptance" Bureau Established in New York A "Trade Acceptance Bureau" has been established at 41 Park Row, New York City, by the National Association of Credit Men for those concerns who wish to make use of it in the conduct of their business, and they will be glad to answer anything you may wish to know in regard to "Tradf. Acceptances," whether the inquirers are members of the or- ganization or not. El ■principe Gales THErOLD Standard IN PURE HAVANA CIGARS SINCE 1854r The Right Han Can Be Found Throngh The Business Opportunities Page. Try it. GUMLESS BANDS SANITARY AND EFFICIENT FINEST IMPORTED Gi^ar Bands and Labels GARRETT H. SMITH United State* and Canadian Repreaentative Compania litografica de la Habana, Habana, Cuba 106 EAST 19th STREET, NEW YORK CITY Telephone, Gramercy 4880 I Cork Tips Cork Bobbins BOUCHER CORK & MACHINE COMPANY, Uc. 122-222 WEST 18TH STREET NEW YORK OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS ^ . .^, Make tobacco mellow and smooth In characie» and impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special R'^SS;,^--. ftETUN. AROMATIZE!. BOX FLAVORS. PASTE SWElJTENERS FRIES Sk BRO.. 92 Reade Street, New York Leaf Tobacco Held by Manufacturers and Dealers April 1, 1917 These statistics represent for dealers in and manufacturers o\ tobacco other than the original growers: (1) The quan- tity of leaf tobacco reported as held by manufacturers, who, according to the returns of the Commissioner of Internal ]>!cvenue, manufactured during the preceding calendar year more than 50,000 pounds of tobacco, 250,000 cigars or 1,000,- (M»(» cigarettes, and by dealers in or manufacturers of leaf tubacco, who, on an average, had more than 50,000 pounds of leaf tobacco in stock at the end of the four quarters of tlu" preceding calendar year; (2) all imported leaf tobacco in L'nited States l)onded warehouses and bonded manufac- turing warehouses. Pounds of Leaf Tobacco on Hand April 1 Types 1917 1916 A-gregate* 1,400,133,573 1,418,091,519 Chewing, smoking, snuff and export types: Total 1,(144,431,775 1,001,860,229 31 Hurley Dark District of Kentucky and Tennessee : Total Dark fired of Clarksville, Hop- kinsville and Paducah Dis- tricts Henderson Green River One w^ucker Virginia Sun Cured Virginia Dark liright Yellow, District of \'ir- ginia, North Carolina and South Carolina Maryland Eastern Ohio Export All other domestic, including I'erique- Louisiana Cigar types : Total 323,191,432 347,732,143 219,285,905 19,008,080 65,321,153 44,117,005 9,168,844 65,026,657 297,701,301 9,050,470 1,947,015 613,913 312,470,336 New England, including Con- necticut: Total 61,598,062 Rroad leaf 28,619,683 Havana seed 29,515,296 Shade-grown 3,463,083 New York 8,634,216 Pennsylvania 90,751.312 84,505,282 62,591,617 5,459,062 3,493,808 436,977 49,g31,4e« 319,436,475 245,175,755 148,132,869 12,087,068 55,266,237 29,689,581 11,758,277 57,562,228 868,238,479 6,457,050 2,749,881 482.081 356,003,249 67,731,554 33,688,943 31,437,832 2,604,780 6,305.286 109,391.882 74,190,735 86,795,711 6,644,540 4,683,810 264,731 60,223,041 Ohio ... Wisconsin Georgia and Florida . Portu Rico All other domestic . . I 111 ported types *Leaf tobacco on hand April 1, 1917, includes 892,415, <»f'» pounds, for which the "marked weight" was reported (1. e., weight at time it was packed or baled ), and 513.717,920 pounds, for which the "actual weight" was reported. The corresponding amounts included for 1916 were 906,315,035 and 511,776,484 pounds, respectively* fw Januarv 1, 1917, w:f,ooO,784 and 412,334,324 pounds, respectivelv^ and for Wuber 1, 1916, 621.038,539 and 411,980,176 pounds respec- "vely. Allowance should be made for shrinkage on the atnoimts for which "marked weight'* was reported, in order to asccrtam the actual weight. The total for April 1, 1917, mcludes l,279,3s;>.,697 pounds of unstemmed and 126,749,876 mum of stemmed leaf tobacco. JOHN F. HEILAND £i CO. Lancaster County Fancy B'a LANCASTER. PENNA. E. A. KRAUSSMAN Importer of ,.. «r HAVANA TOBACCO 168 Water Street New Ytuk E. L. NISSLY & SONS GROWERS AND PACKERS OF CHOICE CIGAR LEAF TOBACCO PmUbc Hmms: LMMMtor, nera. Mmb OffiMi Florim P«. Critical Buren alwivs kadk^ pie— ute to look ow our Sunplet cheerfully Mlbrailled upon request Manuel Alvarez ^y Importers and Paclers of Mavanrv Te^f And Packers of Puerto Ricnn Tahryrcy H(«vanft Oflicf Pu.r»o R .. o W«r.-h(M.«e- NVv. \oti. Olfice SAN MIGUEL 13f. C W f. ■ 1 , H WATRR S I !>EE F J. K. LEAMAN Paek»r of mnd V»oUr in Leaf Tobacoo Offlee antf Saleareem no 112 W. Walnut St.. LANCASTER, PA. Wareheuee: BIrd-ln-Hand. Laneaatar Co., Pa. John F. Nissly & Co. Packart and Dariart la LEAF TOBACCO Jind Importers of HA VA NA No. 143 Market Street, LancMtar, Pa. CARDENAS y CIA CaWe Address. "N««lacar** Almacen de Tabaco en Rama SPEGIALTY-^'UELTA ABAJO AND ARTEMI8A 126 AMISTAD ST. HABANA, CUBA HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA— Gonsulado US NEW YORK. No. IM Wwar Street BREMEN. GERMANY 32 THE TOBACCO WORLD Largest assorlnienl of Plain and Fancy Ribbons THE TOBACCO WORLD CiCftrRibuOnS wm* tor sample Card and Price list to Department W WM. WICKE RIBBON COMPANY S\S^nufActurers of Bindings, Galloons, T^ffeUs, Sa.tin and Gros Grain WOODHAVEM AVENUE, GLENDALE, NEW YORK B.Ubli.hed 18»0 Correspondence Solicik^d KEYSTONE VARIETY WORKS HANOVER, PENNA. Cigar Ribbon.. Silk Imitation and MiulinoU Ribbon Printed or Stamped m Gold or Silver Label.. Stock CKd.. Give U. . Trial. W. Want Your Opinion Cable: "DONALLE8" JOSE F. ROaiA Havana Leaf Tobacco Especialidad Tabacot Finos de Vuelta Abajo Partido y Vuelta Arriba SAN MIGUEL 100 HABANA, CUBA SUAREZ t.. ''-"jroJIi'^t Leaf Tobacco Figuras 39-41, CaWe "CUETARA ' Havana, Cuba LOEB-NUI^EZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET, PHILADELPHIA 1 K. STRAUS & CO. Importers of HAVANA AND SUMATRA And PMk«r« of LEAF TOBACCO 3«1, 3«3, 309 and 307 N. Third St.. PhJUd«lphla HIPPLE BROS. & CO. Importers of Havana and Sumatra and Packers of Seed Leaf Tobacco *.' V Finest Retail Department in Pennsylvania 151 North 3d St, PhiUaelphia E. Rosenwald CEL 3ro. l-M WATER STREET --- NEW YORII ;nnnpB©^iM@i5i(i: C^ia^^ir^aftkiB 33 i\']^:RV manufacturer realizes acutely the necessity ot maintaining a reliable and steady working force. The estimate is made that $15 per capita is the average cost of breaking in a new employee. This has been under the old methods an inescapable expense. Its magnitude may be imagined when, in taking the country 'IS a whole, we are told that many large plants, ni order to maintain a hxed number of workers, have every year to hn'e quite double the number actually working under normal conditions. TnuH a lactorv employing 10(MJ men would in the course of a year be at an expense of $i5,UU0 for breaking in new men. i • i Certainly, taking in the whole country, this example would be al)ove the average, but it is probably within bounds to estimate for the whole country a forty per cent, move- ment i e , for everv 10<) employees required as a regular force' UU would appear on the pay roll during the year. The emplovee being interested only in his pay envelope and i)rotection' against time of need, while the employer's interest is confined to securing the most efticient service " from the emplovee, the problem to be worked out is how to harmoni/e the two factors in the equation so that both may .ret what thev want. Group insurance, workmen s compen- sation laws, 'state insurance are all efforts being made to solve this problem. Now comes the Fell suggestion which may be entitled "pension insurance," though it involves much more than the pension idea. There is nothing complicated about it. It mav be worked out through the employer and employees directly, or through a benefit association operated by the ^"'^Sjmce' forbids going into details, but briefly it may be ^aid that there is compulsory retirement at sixty-hve years of age The employee pays a fixed percentage of his pay, and the emplover payj on an ascending scale accordmg to length of service. The employee has life insurance disabil- ity value, loan value, pension value and relund value lu illustrate. A young man enters at twenty years of age wages $18 per week, lioth he and the employer pay the agrt-ed percentage during five years During this period the employee has a life insurance policy ot $'^21^. At tie end of the'hfth year he has paid in S^3 1 ; he can borrow ^bb in case of sickness or he can cash his contract for $U0 ana retire from membership. ., . ^ c w« -«« Suppose, however, he stays on until sisty-five, ^ fW then draw out STaU in accordance with the contract pr^ visions, or he can retire on a pension of $mi per yt^r i^^_ life and in the event of his death within ten years the pc sion will continue, for ^e full period ^^^ f^'J .>-^^^*^ dependents or relatives, to addition to all this there i> an actual refund value to both employee and employer m -a c employee leaves the servHce.— ''Cotton." "United" Sales Make Further Gain in Mi Sales of the I'nited Cigar Stores Company m U^^ increased pflO,OiK> over the same month a ye^ir ^^o_ represents the largest gain of any mon^ «i^!^^W the company, with the exception of last December over ue cember, 1915. ^ .;-^« Tnn- Sales of the United Cigar S^res Company ^^% uary 1, a three months* period, have jP^*^^^^^ f^'^,i„ ovS the first quarter of lOKi. This indicates that t^fe^ii^ for the full vear wiU run well above the torecast of P» 000, made l^ President Edward Wise ^^J'^lj^ the Continuknce of the rate of increase throughc^ tn twelvemonth, would bring sales for 191t up^ more than $48,000,000, as compared with $;iG,ouO,000 m 1916. Tobacco Is Foe of Germs Some weeks ago 1 wrote an article on the use of to- bacco and the demand the soldiers and sailors made for it, and one of the leading Louisville dailies heads it "Tobacco a Military Xecessity." and little did 1 then know, or dream, that the truth of that heading had been demonstrated liy actual test and observation, as the following lierlin presi^ note shows : A German army surgeon of high rank reports in a med- ical journal that tobacco protects the soldiers in the field against contagious diseases. The physician made extensive investigations on the eastern and Rumanian fronts, and the .statistics collected by him show that the men addicted to the use of tobacco seldom became victims of malaria or typhoid. "In the fever-ridden lowlands and marshes of the Dnies- ter I noticed that our soldiers remained well even under the worst weather conditions as long as they smoked tobacco, cigars and cigarettes," the physician writes. "Whenever our tobacco supply gave out the cases of typhoid and malaria became quite numerous. 1 made sim- ilar observations in the unhealthy marshes along the Pripet and the Sereth. Other physicians with wIkjiii I discussed the result of my investigations assured me they also had observed the immunizing effects of tobacco. "My theory was further strengthened by rejiorts T re- ceived from the marshy districts of the Dvinsk front and from Mesopotamia. To test the efYect of tobacco smoke on bacilli of diflFerent kinds, I made a number of experiments and found that it kills malaria, smallpox, typhoid and even cholera germs in a short time. For this reason I consider it my duty to appeal to the i)ublic to send as much tobacco as possible to the men at the front." In the face of these proven facts, how can Kentucky, that raised last year 4.35.O(h).000 pounds, and all gra1)bed up inside of four months, at prices that had no parallel in the annals of trade history, hesitate or doubt but that there will be a strong demand by warring nations this year? We have been relied on for a century to supply the tobacco demand, large manufacturing interests at home and abroad have relied on us to produce their needs, other states cannot raise it as we d(j, for want of climate and suitable soil, and have not the trained labor and necessary barns and equipments, whereas they can raise food products. Let them add to their products In abundance and leave Ken- tucky to attend to their tobacco needs. — E. T. Robards in "Farmers' Home Journal." Lancaster County 1909 Tobacco About All Sold -\» a factor in the Lancaster t€^»€CO market the IIMIO erop, probably the most generally condemned tobacco ever grown in Lancaster Cf^unt>^ hm passed out of existence, what little remains in the hands of local dealers not coimt- ing. Originally there Were approximately 65,000 cases, grown Oft nearly 16,000 acres, and the growers received a trifle less than eleven cents a pound for the bulk of it, though •i> 1igh as twelve and thirteen cents was paid for a lot of it. Most of the crop was bought by local packers, %vho were not lung in learning that they were the owners of an article that was a bad l)urner and was too strong for the ordinaiy sttioker. The crop, too, came in at a time when the market was glutted with good tobacco* The 1900 crop would not sell except in small jobbing lots to the manufacturers of cheap cigTirs, More than half the packing remained in the dealers' hands until after the present war opened, when agents for foreign Governments Ingan buying it for the soldiers, Bv the tfine these agents got %vhat they %vanted old tobacco was getting scarce and the final closing out of this packing was dwe to the extreme scarcity of all other kinds of old kaf tobacco. LESLIE PANTIN Commission Merchant Leaf Tobacco & Cigars Consulado 142, Havana, Cuba I. llAFrENBURGH CBl SONS QUALITY HAVANA Neptxino 6, Havana. Cuba - 68 Broad St., Boston. Ma*«. ERNEST ELLINGER & CO. Packers and importers OF HAVANA TOBACCO HaTana Warehouse, Salud 15. New York Office, 133- 137 Fwnt St. MENDELSOHN. BORNEMANN (Si CO. HAVANA & PORTO RICO TOBACCO 196 WATER STREET, NEW YORK PACKING HOUSES: HAVANA. CUBA. CATA^O. FORTO RICO THE YORK TOBACCO CO. '- LEAF TOBACCO Office and Warehoase. 1.1 East Clark Av«nn«. YORK. PA. MANUFACTURERS OF CIGAR SCRAP TOBACCO ^•aiiaaa and iohtimn All Grade* al HaTMi* War«h*na« Monte 167 M. LOPEZ & CO. Formerly of CAUXTO LOPEZ &. CO. Tel«pkoa« Jobn 1942 Packers md Importers •! O A 117^11 O4. II v 1 VUHLTA ABAJOTOBACCOS "U Wall dt^fleW lOrK MILTON H. RANCK Packer and Dealer in Dome^ic Leaf Tobacco Office: Cor. Duke and Chestnut Streets LANCASTE R, PENNA. Packing Houses: Strasburg and Lancaster MAXIMILIAN STERN Havana Tobacco Clavel No. I, Havana, Cuba 165 Front Street, New Yodi ESTABLISHIP 1^ NEW FACTORY I9M FENER ^#lln Cigar Box Manufacturers AND MAKERS OF Patented Wire Bound Shipping Cas^ HOWAP® Ik BOUNDARY AVE. YORK. PA. THE TOBACCO WOBLD ifi i 26-- STREET & 9- AVENUE. NEW YORK MANUhACTLlRI R^OK CicarBox Labels Bands AND Trimmings WESTERN OFFICE 179 West Washington St., Chicago, 111. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU A CO., 129 Fifth Avenue, New York City iTlMOEHLELITHOGRAPHKiU? f. >Drynn>iBnAn«. East 37th St. BROOKiyNjCT; CIGAR LABELS^ BAND BRANCH OFFICE no West Randolph St. ChicagoJll. CIGAR BOX LABELS BANDS AND ADVERTISING Bstsldished tIM WM. F. COMLY & SON ku»lmmnuiCmMMmnmA»Mtt 27 South Second Street. Philadelphia MGULAR WEEKLY SALES EVERY THURSDAY. CIGARS. TORAOCO "SS^^StICLES. special SALES of leaf T0Bi^0.O9J^ SMJNliffiNTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE fFFFiMIW/WtiL^A NEW VORK Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE f INDORSED BY ALL SMOKERS, and are tlM MOST EFFECTIVE Adverttolng Medium Known Racine Paper Goods Company Sole Owners and Manufactuten RACINE, WIS., - - - - U. S. A. ^lE^Hb HANUFACTURER OF ALL KINDS OF 2M it al iMMi IBWTHK Cigar Box LABELS A 5-^ TRIMMINGS. OHIOAOO, 105 WH8T MOMBOI STBSBT, LOVn «. CAVA, Mgr. ^HIWEWQiftllTY^ CIGAR BANDS SHOW CARDS FOLDINi BOXES, ETC. W!?STEINER.SONS&CO 257-265 WEST IFST/sthmirbuiloimgNCW YORK. LITHOGRAPHIC SPECIALISTS FOR THE —^^•.^ V^V>^ »igii _^l CIGAR & TOBACCO INDUSTRY Xy^^pp.^ SKETCHES FURNISHED UPON REQUEST MANUfACTMinS SPE&IAL p PROCI r I BELIEVERS IN PUBLICITY vou «.w U .n THE TOBACCO WORLD, ^'t XVo;;.tdv-ertSi? .'SLleT fiachis A Co., Baruk Bn Benrens & Bobrov Brothen . W S*".«'' OuBruI & Peters — Bnmlioff M^ Co. .7.......;: » Moms & Company, Phflip !:._ '"'^ • 36 Bosinsss oilSirtimiw :::. " - - Business - O^iortttahy Cado Oiinpany, Inc. Gardens^ y Cia. Havana ... C M Neuberger, Heinrich, Havana . ^ Micbolas & Co., G. S., New York ' * * 31 Qi>"i^':aw«ir*'!f'rt^"b,:':::::;::::;-^^^^^^ 31 gijjy | son.. e l nonn. Pa.::::::::::::::::-; ,? Ctfoeates, Pego vCa., HsTsna. Oibs "" ^ ^^' •^°^** *^- Lancaster, Pa SSiU-S^di^i k*?!!!!??!*^ :-.:::::::::::::::::::::::::::::::: 2 31 31 Deisel-WeniBer Co., TIm, Una. Ou Dcmuth & Co., William * »/»ya « w)., H. ^ _^ S Eisenlohr. Otto, ft Bros., Incoroorated Ellinger & Co' Ernest *"'='*T'<^**<» « — • ™^" • 33 Psatii^ Leslie. HsTsna. Cuba ^ru^s, Havana, Cubi - Psttwsoo Bros. TobacScb. — Pcodas ft Alvarez ..VT^.. » Pnfeet Himidifyiiig Cc •• 1 ^iippine Tobacco Comi»anV';:; — - »ili»ine Tobacco Co., Inc — «w LsrrsBtts *■**' ^ Cov» IV Portuondo Qgar Mfc Co.1 Jtt«n F.*\\*!.*.'.'.*.'.*;;;.*;:.*:;:;;;.";;;:;;;;;;;-* "J ^ fiS£i^L£iJ^!& ^* • 16 "fgffnihiiw # i^S- IT lEiT^V... 1 • J9 ries ft Brother. New York ..... ^ Reynolds Tobac^Co R T Cover U 44- Cigar Co. ' » H^i*. Jose P •' -^ 'i^asif ^^U f ■ • 2 MSBeTsiVa'd^ 82 ». «W J ^^ _^ io^^S SSSSes"* 'oC* Cow U o Roig ft La««>^^, Antonio".. !'."!!!!!! • ft Brofc, E„ Mew York ....'.i.'.*"::"'::::: s Gafla Suraatom''c:^ '** ••••••.•««..•••.•„•. | «.cneral Cigar C^ Ik.' ..........«•,• « m Guerra, V., Diss jj^ Q^ TwBDsi'ns.' ^ - ^ ^ *•»!». «■•«. , 10 Sanchez y Haya, Tampa, Fla Sao Martin snd Leon \\'\ 5 S^Ieitl, Geo., New York Jeitles ft Bta««,A.|. Ltd.. PhilsdelpW. , _ S Union American Cigar Co. .. ^'•^^^h^:ss^^ S \B^^'^^'^^-^^'^':^^=^=. r Krinskv I li * 31 l- m versa 1 Tobacco Machine Co. * '• " % '" ~ I.andau, nt^^M Ifaw Yaafc i^ne. iiobert £7 it^Y^. "":":':'. • ••"....... a I'lman J. K.. Lancaster, Pa. ""*" " •••" T f^t^ 2^ iffiSSoif' ^ ••••"^""":::::::::::::::::::::::6^ nf Loeb-Nunet T^wmT^: "' ' 2 Loeweathal ft Sw^ «. '"* ••••*• ,......, 32 *«M m s^ s, ....„„... , ,Q 5?lSiS!ite«?bJ?'':^..f!r:.?:f.*.:::::::::::::::: ^-^- « >•**••••••■ Ywk Tobacco Co., The, York. Pa. • •••#•••••••##«#•.■•#«« •••»»•••»•». **«.•*.« I M I IRRBraiLAR PAGINATION 36 THE TOBACCO WORLD 26 STREET&9^ AVENUE NEW YORK MAMJl A( Tl'RI W> Ul Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West Washington St., Chicago, 111. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada nOLADELPHIA OFFICE 322 Chestnut Street SUUI^ REPR^ENTATIVES ADOLPH FRANKAU * CO.. 129 Fifth Avenue, New York City ITHEMOEHLEUIHOGRAPHKIO^ Claremdom Boad&East37*j St. Brooioi! R LABELS H BANJJ^- BRANCH OFFIClr no West Randolph St. Chicago Jll. Bataldlshed Ml CIGAR BOX LABELS BANDS AND ADVERTISING WM. F. COMLY & SON A»cti««w«4Ci— igia 27 South SM^nd Street, miadelpUa REGULAR WEEKLY SALES EVERY THURSDAY. CIGARS, TOBACCO **SS^W^^CLES. SPECIAL SALES OF I^F TOBACCO. ODN. ^n^l^ SCMX^TTED. ADVANCES MADE. SETTXMfEBTW MiUJB OK DAY OF SALE //// fM F ^A/ V O R K / 1 Parmenter Wax-Lined Coupon Cigar Pockets s^^m earner protection against MOISTVRB HEAT AND BREAKAGE f INDORSED BY AIX KklOKERS, md are tte irarr EFFECTI^ Advertfdng Medium Known Racine Paper Goods Company Bf^ Owai^9 end Manufacturers RACINE. WIS., . . - - U. S. A. 2Ma.Mi IBW TMK HANUrACTUREB OF ALL KINDS OF GAR Box Labels /y - TRIMMINGS. oHioAOO, 195 wavr mmKmom sraaBT, LOVai •. CAVA, Mgr. CIGAR BANDS SHOW CARDS F0LBIN6 BOXES, ETC. W^STEINER.SONS&CO. 257-265 WEST ir"ST. wiwwtuuoiNGMEW YORK. LITHOGRAPHI^CSPECIALISTS CIGAR & TOBACCO INDUSTRY MANUfACTyMRS SP^IAL PROCESS^ "sketches furnished UPQNJS£^2^S r BELIEVERS IN PUBLICITY you saw It in THE TOBACCO WORLD • S k^ ^^f° ^■■"'''«' ««" «'>ein "«'"• . . No botfua Advertising admitted. Acker, Merrall ft Condit Co., New York Alvarez & Co.. Manuel, New York .. Aiiiiricau Cigar Co American Lithographic 0>., New York AniLricaii Sumatra Tobacco Co Aincncaii Tobacco Co., The. New Voric' Arguellei, Lopes ft Bro. •••••••••••••••I Pac* M, 30 •■■■•■*••••"•••••••* f 4 J B Bachia ft Co., R, A. J'.threns & do., H™^ Cuba * ^ Bobrow Brother. ....... ......:. ' u W ISoucher Cork &- Machine Co . Tnc Cow IV Brunhoflf Mfg. Co. 1.. "..::::;■ — • 30 Business Opportunity • "• Lopez, Manuel Pbm *j«pe2 ft Co., M • J LonHard Co., P '. ;. • 33* i-oirera, Jose . ■ o/^ i-«no: ;..lon& o^'v;;;;;;;;;:;; :::::::::::;:::; - Cover XI Manila Advertising Airency M'^^iH""." * Co.. M*...V : ;;;• , «eBdeIsohn, Bomemaa ft Co.. Na^'yaVb 10 gem»ai Segari, lac. .".T!? ' ^ ^^^ 33 Ml Favwita Cigar Co., inc • - Miller, DuBrul & Peters ' ~ M^ ' i'l^^^^P**** Co., Th^'BrooklVn * 23 Morns ft Company, Philip .../^ ..,.,,''"'" 36 Cado ( Onipany, Inc. Cardenas y C'ia. Havana ..,...,... ,.,. _ Cayey-Caguas Tol»aeai Ck» .. ' "' 31 Cifuentes Pego y Ca,, HavanarCubk*"::::::*:: * - Comly & Son, W. P., PhiUiklrilia * " " Commercial Cigar ^A *^** * ' • • 36 Compania Lito^afica de"u*Habiaa": * "•— " ^««an'. soaa. Alien E. ^".:::::::::::::::::::::::":::::::::::::::: - r ^itei-Wemmer Dj., Tlie. Liiaa. O iHnmih & (>,.. WiUiani "••—•••.•"......,«••»«......... 1 Dunn ft Co., T. J.. New York." *••••••••••••■••"•••• — "......,......... S Duys ft Co.. H. .....;T * .•....•.........,.,.„„. J N >^uberger. Heinrich, Havana ... Nicholas ft Co., G. S., New York :"■• .Mss y ^ bons. E. L., Flonn. Pi -Nissly & C^>.. John F., Lankiter." Pa." • •■... 31 Ki^iriluhr Otto, ft Bro«.. Incorporal«4 ..,. 1 Jinigtr & Co., £rM»t .,,*...............,. ••*••*•»*•*»■*■# I ............... 33 9 Fries ft Brother. New York .„....„.„. reema* SidMy J. Gato Cigar Co., E. H. . . Cafla Sumatra Oi. •"•"•"••"••"*••••••»•••—•*.•.•••#•«•*•••♦•«. S t.uerra. V.. Diaz ft C».\ Twii'pUu ***"""***'"""""****""""""— J Hamilton CotnorallaB. T^ Heffener ft Son,' H."w" YoVk"K."" """—••••"•......".........«. - li.|Iand_& Co., John P.; Lan^s^ ^— .".""........................„.. « ; .me C^, George W.. New Vn?k _ "• — *'——"— ••— --V^-- « Henrys Cigar Co. ..... •"*••••■•*•••'•••••.••...»..... .....Cover IV Heywood, Strasser ft*i^i^rUtiio."^*yfNw^fti*"*"***"*****'*'*""* ^ S*",**"o' ^•'»*» Havana, Cuba . Park ft Tiltord ......„.„_ —•—•••-— .«^».w..*........ ^ Partagas, Havana, Cuba "............. _ Pasbach-Voice Lithographic q^"'" _ Patterson Bros. Tobacco (S " *' ' • — .. - Pendas ft Alvarez .. "" •— " * W Jf«rfect Humidifying Co. ".*.'.'.'. * • ••.. 1 Philippine Tobacco Companv * _ Philippine Tobacco Co.. Inc •""•*•*■• •."..♦•............... ,. _ PcH" Larranaga '. "••••••"••••.• ..........%,.,., Cover IV Portuondo Cigar Mfg. Co., Juan F •—•••"•.............. _ Racine PaMf Cmda Oo. »■*!«« wia gaock, Mfftoa H., Laneaa^Tw. '"" "• •— "• *• Regeaahmi ft Son. E., New VS ""* •" i-— » Reynolds Tobacco Co , R F "*•• ..............Cover 11 Rocha, Jose F. .... " ' " _ Rodriguez, Salvador".'.'.'.".*.'.' V.""' ,,. ^ Rodriguez, Arguellea ft Co ""••*•••••""••"•"•— "• • Cover II Rosenwaid 4 Bros,. £.. New Yo^k :::::::;::::::::::::::::::;;; ;-. S Sanchez y Hay. T.itupa, Fla. ....... San Martin and Leon .'.. ••••■•••""•""«*•««»«.*.».......... 5 Schlegel. Geo.. New York .. * ""••■•••"••"**••"•"•"•"•"""...*....... — ^eip Mfg. Co., H. H., ttilwUipWi'T'"""'*"*""""*"" — " — **- * Shields- Wertheim C«., C^ve^dfa """—"••"—"—"•.•........ - Smith, G.irrett H '^*- '-'*^«**na' «. ..................,.........,..„,„.„„, _ Steiner, Sons ft Co., W«^ 'lf«r "Y«fc'.""""""***"""**"'***"*—'-— * Stern. Maximilian ....^7...^.. ——•—••""•"..................., 36 Straus ft Co.. K.. New York ""•*""•"'— ""•—"•"."••"........ 33 Suarez, M. L. B^^^^l^^:———::-^ « J ■•*•*••♦••••••*•••»•«•»•• ■•.■*««*••« »••••••••••••••••••••••»■»•««, ai* Tmk * Co, O. O. ............ •••••••*•*»•••* ■#«»i ■«* *«**«■« ........ » Kaffenburrii ft Sons, I.. BMton. — — « keystone Variety Workt, HaBaver^hT^'*'***"**""'*"'***"****"""*" fi ussman. E. A., New York •••••••.•.•«•.........■....,,,„,,,„ M ''•rinskv. Lb. ' ••*•"•••••.**•»»•••••♦<.•.»......*.„.,.. 31 • •«.«.«»t«#«*«M#««««##,,,,,,,,,„,,,,^^„,,,,„,,^^_,^ I Robert E,. New YoS^ "•"••"•"•••"•..•..•••♦"....»..,............. a n. J. K.. LancaMer. py,";"'"" — — — ••••*"•""*.»..•.."......... -• Ais, I., Cisar ManufAetuHMv rw "•••••••••••••••••.•••••***»»»».**i..*., II : ett & M^^ mif^^"* ^ —•"."".........M...,..,...,„^ IV wenthal ft Soi^ S™ " — "•••*"•"•••«•••••♦.♦..........«,.....»*„„« « Uaion American ClflW Cm. w. & Playing Card ^^,"::::::::::::::::"— — — imited sta^. Tobacco eo.,'Richn;oid; ^••::::;:::::::; tn,>c;^.(, luuacco Machine Co. ........................... w ^ey^WB-lreton C». ......,...,.•.,«„,.„„..„„ ........ •.•*»,.,,,.,,.,. .Cover IV YMk Tohacco Co., The. Vmk, Wm. .....«........•.*. *4*tt«t«« ai *«#«■« ti » N nONyXL Si \:) 1 XPOSIIRI WE 6UAR4FITEE Ceoenhaden Snuff TfBc ABSOLVFELY PURi WE gu«antee Copenhagen Snuff U m«!e horn the whole leaf of Tennewee and Kentucky Tobacco. J .^» ;„ Urt We luarantee the .weetening and .earning and Bavors and icent. in fart ^«^S that i. added to the tobacco or put on the tobaccoj. DUie u>d iybn.ed freely in food under the United Sute. Pure Food Uwu OUR OFFER THAT every u$er of Copenhagen Snuff can feel entirely safe and know that he U using a pure tobacco, we offer to any man (includmg our own employees) hive Ihousand Dollars who will show our guarantee to be inc»nect. or to any man who finds in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that may not be used freely in food products under the United States Pur. Food Laws. Weyman-Bruten Cempaiy 1117 Broadway New Yerk ^ PRESIDENT Mr. Dealer4bis Sign ori^urWindouj ^ I ^ and a Big Stock of John Ruskin Cigars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins— the"best and biggest value in the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and niadc of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS aCAR MFG. C0« NEWARE. N. J. Tbe UrBe«t independent end mort pr \<'-«- _eJ W"', ^iWlLESTitt©R ^^■iiOEte- MADE BY N^ SALVADOR RODRIGUEZ TAMPA, FLORIDA A Valual^le Business Asset to Every Up-to-Date Ci^^r Dealer rYorK. 1600 Broadwa^r Warehouse. Havana. Cuba XirORHMAArSlf:, THE TOBACCO WORLD La Flor de Portuondo « EL GRANDE »» CIGAR MFG. CO PHILADELPHIA ESTABLISHED 1867 Y. Pendas & Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "OUALITY" Office and Salesroom, - 80J-S03 THIRD AVE. NEW YORK CITY For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Ccmipany LIMA, O. Hamburger Bros. C^ Co, IMPORTERS OF Havana and Porto Rico Tobacco ANNOUNCE THEIR REMOVAL TO 222 PEARL STREET NEW YORR CITY ^ * THE TOBAfCO WOBLD EISENLOHR'i ^0 CIGARS reduce selling cost-- because an ever constant demand, created by Cinco Quality, insures a ^ quick turnover stock. LONDRES CONCHAS PANETELAS OTTO EISENLOHR & BROS., INOOOPORATED PHILADELPHIA. Quality Paramount CELEBRATED H. UPNANN CIGARS (HABANA) Strictly Independent ManufacturerA CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street - New York Board of Trade Bldg., Montreal. Canada ^^^^^fe^^^^ii^^i^^i^^^^^^ m m i m k Mi I Parfni^rft* Father Time Ages VELVET. rBri.ncr5. ^^j^^j^^^. ^^^^^^ Mellows It. An Uyibeatable Team: Time and Nature. When tobacco manufacturers try to substitute liurrv-up curing methods for slow, natural ageing of toli)acco, you smokers pay the i)rice. There is no better method of bringing out the mellowness anout that over a pii>e of VKIA'KT. tl^9* Ut,A(m^u3oSa€co Car, Thar ain't a whole lot of difference between a ripe persimmon an' ■ nearly ripe one— on the outside. Some of these nearljr matured tobaccos sorter favor VELVET in looks. ? between a ripe i^i^i?i5i^i^il^^i^^i^lMiil^?l^^i^^^ One of the advertisements in the ''Bigger than Ever" Velvet Smoking Tobacco Advertising Campaign. Watch the magazines and newspapers. THE TOBACCO WOBLD MADE AT OUR NEWARK, N. J. FACTORIES ♦^ROCKY FORDK* QUALITY— HAND MADE-SUMATRA WRAPPED— NICKEL CIGAR We also manufacture, at our several factories located at PIITS- BURGH, PA., a very attractive and extensive line of Cigarr and Stogies to retail at 5 for lOc— 4 for 10c— 3 for 10c and 2 for 5c, giving the Jobber and Retailer an exceptional margin of profit. Write For Fail Information UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH ji Cigar With Hardly a Rival MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUGUST lUTTHAUEl, Gm«1 Itynntrtivt, 23S FIFTI ATE., NEW YOU Free! SAMPLES Free! A«k wmI You WUI Raosiv* ....FIFTH AVENUE.... A Union Mad* Cicarotte of Qoalitj lOc FOR PACKAGE of 10 Monthpieco, Cork or Plain Tip I. B. Krinsky, Mfr. rr«;: r^. UVE DISTRIBUTORS WANTED E. H. GATO CIGAR COMPANY fflE I?£Ka^"* "' ^^'Hstfte lass Writ* for Opoa Torrltorr FMtoffr: Kmr West. Fin. Now YorkOfffico: 203 W. ■rondwar T. J. DUNN (SI CO. M«K«r« of The New Bachelor Cigar 401-4^05 E. 91st Street N Yorh BACHIAS HiTana Clgiii For Pfen of Means Reoownsd for Uniformity n>f:j^TiFtB9 BY THE GMEEJ^ AND OOL© BAN1> R. A. BACHIA A CO. 4^ W««t %iliiB RANDS which maintain their standard of quality year "*-^^ in and year out under any and all conditions, and which oflEer the retailer a legitimate profit, are the only brands that can afford to be advertised economically. The brands listed on this page are consistently advertised because they meet these requirements, and they will mean an ever increasing volume of business to the retailer who displays them in his showcase. •x, fr* 4;> \.u \^ ^ ou want nH^rcliandise llial you can depend upon. You want merchandise that sells rapidly. Y^ou want the con- fidence of the consumer. The selling of good brands intelligently advertised is jrood business insurance. General Cigar Co., Inc. NEW YORK CITY '' fi ii- Q 10 THE TOBACCO WORLD W wrim Behrens & Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands • 99 "W and ''Devesa de Murias Independent factories Our Motto: Quality, always a little better than Havana's Best HURIAS gvcry crumb of FRAT To- bacco fully measures up to Patterson quality tradi- tions. 10c quality— 10c quantity —retails in the Patterson duo-paper package at •p'EWllSfi :roB/^cGi For PIPE° i)er cent. f(»r loss of business. Xet Amount Collectible, Present Collections. $•,^30,000,000 57,500,000 $l:v^500,000 130,000,000 Xet Gain, $ 42,500.000 I'nder the schedules proposed by this Association (see pages i:)0-l5-? of the Hearings), the Government would derive the following additional revenue: Cigars and Little Cigars. $10,500,000 Manufactured Tobacco, including Snuff, IG, 500,000 Cigarettes. 15,OOo!oOO Total, S^P>,000,000 Thus the difiVrence between the 100 per cent, increase (\\v(\ by the I louse P.ill and the rates proposed by our schedule is only $500,000. {Continued on Page 18) [o\\ •m ^2 THE TOB AC CO WORLD THE TOBACCO WORLD THE TOBACCO WOBLD 13 BSTABUSHBD lltl PUBLISHED ON THE 1ST AND 15TH OF EACH MONTH BY THE TOBACCO WORLD CORPORATION J. ULWTON KBNDRICK, Trea«ur«r PUBLJCATION OFFICB8 236 CHESTNUT STREET Bell Telephone— Lombard 1768 PHILADELPHIA Keystone Telephone— Main 1824 r. LAWTON KENDRICK Manfc«Injr Editor HOBART BISHOP HANKINS Advertl«ln» Manacer BUREAUS OF SPECIAL CORRESPONDENCE TAMPA MILWAUKEE LANCASTER CINCINNATI HAVANA. CUBA, OFFICE-PERSEVERANCIA 8. CARLOS M. WINTZER Representative Subscription in United Statea. Poitage Paid ...$2.00 per Year ForeiKn Subscription. Dominion of Canada and other Countries of Postal Union $3.50 per Year Single Copy ^5 Cent. ADVERTISING RATES MAILED UPON APPLICATION entered aa Second Claw Mall Matter December 22. 1909. at the Post Office. Philadelphia, under the Act of March S, lt79 Vol. XXXVII JUNE I, 1917 No. II TOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES. JACOB WERTHEIM. New York 'vi',^S2dSt GEOROE W. HILL. New York v ^II^ J«t EDWARD WISE. New York v «lSIIldent JESSE A BLOCK. Wheelln.. W. Va. v ^T^Sden JOSEPH F. CULLMAN. JR.. New York vi^P^d^l ASA LEMLEIN. New York TnialuT^ LEON SCHINA8I. New York LeretATT CHARLES DUSHKIND. New York Decree*, j New York Offices, 5 Beekman Street. CIGAR MANUFACTURERS* ASSOCIATION OF AMERICA FREDERICK HIRSCHHORN. 64th SL and 2d Ava. New ^ort' ' J'^IJ*"* CHARLES J. EI8BNLOHR. 114 Market 8t. P^^'f*'-' '^^^Tt^^I JOSEPH B. WERTHEIM. 81st and East End Avs., M hat n. N. Y-^^""^*^ 8. K. LICHTENSTEIN. 40 Exchange PI.. Manhattan. N. Y Secretary THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION J(,SI-1'1I CLLLMAN. Jr.. New V-rk v^-p"""!;! W. J. LIKANMTZ. Dayton, O ' "^,il:^u^ OEOROE BEIIQER, Cincinnati. O S!!!!^ JOSEPH MENDELSOHN. New York Bscreiary INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION J. A. BLOCK, Wh-lln.. W. Va. vi^^iJJSl WOOD F. AXTON. LoulsvUls^ Ky. Ij^ RAWLINS D. BEST. Covington. Ky Secretary-Treamirer We wonder how many of our readers have given a serious thought to the situation that most of the puhlishers of trade journals and magazines are in today, i)articularly those whose deiiiands are comparatively The Paper small with circulations ranging from five Situation to fifteen thousand copies an issue. The familiar goldenrod cover of the TOn.XCCO WORLD is missing this issue because we have been notified of a further advance in the price of the stock which is an increase of more than -^(lu per cent. al)ovc the normal price. We have l)een paying an increase of M'^rt per cent, for our inside stock. In the course of a vear our expenses for these two items have increased sev- eral thousand dollars. It becomes necessary to abandon certain features of the publication or drop the cover tem- porarily. We have chosen the latter course, believing that such an economy will not in any way injure the estab- lished standards of the paper. Since all of our readers face similar situations in one field or another, we know that they will appreciate our posi- tion at the present time, and lend their hearty co-operation. Senate Committee Fixes 60 Per Cent. Added Tax Welcome news came from Washington last Tuesday to the effect that the Senate Committee on Finance in handling the provisions of the War Revenue Bill, had de- cided to impose a tax increase of 60 per cent, upon tobacco, cigars, little cigars and cigarettes, as against the increase of loo'per cent, on tobacco and $3 per 1000 on cigars selling at 10 cents or over, and $1 per 1000 on 5-cent cigars as provided for in the House bill. This action of the Senate Committee was only taken after very careful consideration, and after they had con- sulted with a number of tobacco trade experts. The con- census of opinion of the experts was that if the heavily taxed tobacco industry was much further loaded down. the only result would be a sharp diminution in output, and a consequent loss of internal revenue. The GO per cent, additional tax provided for was declared to be the abso- lute maximum which the industry in all its branches could now handle as an additional burden. It was further decided by the Committee to omit any additional taxation on the stogie manufacturers other than that at present in force, and this was directly along the same line. Stogies are essentially the smoke of tha poor, and advances in the price of them to any higher figures would almost surely result in a largely curtailed output. Stogies which formerly sold at five for ten cents or two cents apiece, cost today at least two for five, and in some cases, bring three for ten cents, so that if the makers of these goods were compelled to absorb much more expense, the industry would surely suffer to a marked degree. Many manufacturers of the higher grade cigars will be delighted to see that the Senate Committee has heeded their appeal not to make any discrimination in the uniformity of the tax on cigars, i. e.', p per 1000 on ten-cent cigars and upwards, and $1 per 1000 on five-cent cigars, as the House IJill provided. While this i)roposal of the House Commit- tee was quite satisfactory to all the manufacturers of five- cent cigars, yet even among the ranks of these there was a feeling that a uniform tax had better prevail. Elsewhere will be found a very succinct argument protesting to the Senate against a lack of uniformity in the taxing of cigars, which argument was prei)ared by Isaac Regens1)urg, of E. Regensburg & Sons, and this and others, no dcmbt, in- fluenced the Senate Ctnnmittee in their final decision. It is to be hoped that when the Revenue P.ill goes into conference that the Senate provisit., Incorporated, in North and South Carolina, has been 'I recent visitor to Philadelphia headquarters, reviewing C' lulitions pertaining to the territory that he covers. W. S. Putman Joins Eisenlohr Organization \y. S. Putman, of Des Moines, la., who has been iden- t-' * d with the American Tobacco Company and other large "i uuifacturers for nearly thirty years, has recently become •i^ ciated with Otto Eisenlohr & Bros., Incorporated, as ^ >tern sales representative. Mr. Putman comes into his 'I' position well known to the tobacco interests in the t' r itory that he is to cover. "UTILE WM. PEHN" LOCAL CAMPAIGN Newspaper Advertisements to Interest Consumer— Brand Well Distributed by Charles Gross & Company WITH the appearance of an advertisement on the "Little Wm. Penn" cigar in the "Inquirer," last Thursday, the third local cigar campaign of consequence, to be begun recently, was opened. For some time Antonio Roig & Langsdorf have been using newspaper space to interest the consumer in the "Girard" cigar. The mildness of the brand has been empha- sized, and the arguments used have dou,btless attracted many new smokers for the cigar. The business on the brand has been steadily increasing and today "Girard" occupies a high place among the ten-cent shadegrown-wrapped cigars selling throughout the United States. In the local market it is undoubtedly a leader in its class. "Girard Week" has just been concluded in this city. Dealers' windows were placarded with the announcement, and the suggestion to "Take home a box." The dealer was backed up by spirited newspaper advertising, which doubtless contributed much to the interest of the consumer. In a sense the most remarkable local newspaper ad- vertising campaign is running on the new size "Henri- etta" cigar, made by Otto Eisenlohr & Bros., Incorporated In this campaign, which has been going on for several months, the "Public Ledger," "Evening Ledger," and the "Evening Bulletin," are used. The advertisements which are appropriately illustrated, feature the "Admiral" size. The results have been far beyond the expectations of the manufacturers, and the factory at present is in a con- stantly oversold condition on this one size, although the advertising has done much to arouse interest in the other sizes of the "Henrietta" as well. In the case of the "Henrietta" brand, which is pos- sibly thirty years old, it is not the same as introducing a new cigar. The brand is widely known, and the reputa tion of the manufacturers is established. It becomes mereb m necessary to call the attention of the consumer to the new size. The manner in which the smokers have responded to the advertising is sufficient evidence of the high regard in which both the manufacturers and the brand are held. The "Little Wm. Penn" cigar is also a local prod- uct, being made by Theobald & Oppenheimer, a branch of the General Cigar Company, Incorporated. This is a five- cent brand, which already has a wide distribution, and which is handled by practically every jobber and most of the sub-jobbers in town. The advertising on the brand, if similar to the first copy inserted, will surely attract much attention. There is a cut of the cigar, and a small illustration showing two men in Colonial garb. One apparently says to the other, "Ah, Friend: perchaunce you love an excelente cigar: If so, I would commend my 'Little Wm. Penn.' A little Chappe indeed is he, but O so valiant in Quality." The spelling is of the eighteenth century, and the type style is faithful to the same period. There is plenty of white space, and the advertisement is sufficiently different to catch the eye of every smoker at least. Charles Gross & Company, 132 North Fourth Street, are the distributors for the brand, and they believe that highly satisfactory results will be obtained from the cam- paign. The Bachrach Cigar Company, formerly Second and Main streets, Little Rock, Ark., has recently removed to new quarters at 114 Main Street. The new store has the most modern fittings and arrangements. 14 THE TOBACCO WORLD tSe tobacco world 15 >3ft 3^ Robert \i. Lane, of "Partagas" fame, is un a trip to Canada. Horace R. Kelly & Company, are expecting the arrival of G,OUO,OUO Manila cigars. Robert Breder, of Arguelles, Lopez ^ Company, is at l>resent in the Middle W est. The Tobacco Corporation of America has opened an- other factory at J?082 First Avenue. Tom Gray, the "Ruy Lopez" salesman, is working northern New Vork State at present. A. Levy, the "Garcia Grande" salesman, has recently concluded a successful campaign in Troy, N. Y. The Porto-Rican American Tobacco Company has de- clared a quarterly dividend of four per cent. Leopold Powell & Company have recently removed their factory to 4U8 East Ninety-third Street. J. B. Annis, of the firm of Grandiaz, Annis & Company, has left recently for a trip through the Middle West. Justin Seubcrt, Jr., who is located at the Syracuse fac- tory, has been a recent visitor to the New York plant. Albert Freeman has returned to the Liberty Street offices, following a trip through W'estcni Pennsylvania. J. B. Rovira, of llcnito Rovira Company, has returned to factory headquarters from a trip through the W'est. Salvad<»r l\(j S^ 3SI^ Al Metzger, of Berriman Brothers, has been sending in some nice orders for "Jose Vila" cigars from points iu Pennsylvania. Following three months of work in Middle Western territory, Nat Rice, of the American Cigar Company, is back at headquarters. Isaac Steiner, of William Steiner, Sons & Compau), has returned to headquarters following a trip to Chicago and other Middle Western cities. Sidney J. Freeman, United States representative of La Flor de Intal factory, is expected back this week from a trip through the Middle West. Joseph Mendelsohn, Jr., son of Joseph Mendelsohn, oi Mendelsohn, Bornemann iS: Company, has shown his patriotism by joining the Navy. The General Cigar Company, Incorporated, has an- nounced that a quarterly dividend of $1.75 a share will l)e paid on June 1st on preferred stock. Sidney Goldberg, president of Simon Batt ^ Com- pany, has returned from a trij) to the Pacific Coast, and is again at Broome Street headquarters. Schwab brothers t^c Baer have a remarkable display of ten thousand "Xeuva lCj)ocas" at IITU Broadway. This brand is now produced in seventy sizes. The Lake Cigar Company are looking forward to the arrival of a large shipment of "(jerminal" cigars, which will enable them to till orders now on tile. John W. Merriam has returned to the factory, follow- ing a satisfactory Western trip, lie also added another mark to his Kentuckv Herbv attendance record. Stephen Condit, who has been ta the cigar business for about fifty years, has disj)osed of his factory and entire stock and brands to Grandiaz, Annis & Company. Henry Uttenberg, the Manila importet, announces that a number of large shij)ments of his brands will arrive on the transports "Logan,"' "Persia'' and "Nippon Maru." Benno Rosenwald, of E. Rosenwald & Brother, who has been recovering from the etlfects of an operation at Atlantic City, has returned in the best of health from his sojourn there, and is again at his offices. E. F, Ames, advertising manager of the General Cigar Company, Incorporated, was in Philadelphia last week to put the tinal touches on a campaign on the "Little ^Vm* Penn" cigar, which is being started l)y Charles Gr<»^s & Company, the distributors. Richard E. Faye is now associated with A. Schull ' as first clerk at the store at Forty-third Street and Broauw^- He was formerly head cigar man at the Garden Rc-^iatt- rant, Fiftieth Street and Seventh Avenue, and was also ith the Regan Importation Company lor two years. New Manila Importer Locates in New York HE firm of E. C. McCullough & Company, of Manila, P. L, has recently established a branch office in New York, with E. C. McCullough in charge. Permanent headquarters are on the six- tetnth floor of the building at 20 Broad Street. The firm announces that they will deal in Isabela and C a^ayan leaf tobacco and Manila cigars. The latter will imhide various shapes, and special brands will be handled fur jobbers. it is understood that early in June the New York office will receive selected lots of Cagayan and Isabela leaf. stiij>ped and booked, and also shorts. Arrangements are \ii'\\v^ made for regular monthly shipments of both cigars and leaf. A complete line of samples can be seen at the oftices now. Larger Quarters Necessary for Hamburger Bros. & Co. After having conducted their business for the past twenty years at 228 Pearl Street, Hamburger Brothers & I onqjany, importers of Havana and Porto Rico tobacco, ha\c been compelled, because of their steady and growing iiu rease of business, to seek larger quarters. On and after June 1st this company will be located at 222 Pearl Street. This firm handles the highest grade inland-grown Porto Kii an tobacco. The packing and stripping plant of the firm is ^)\\c of the largest in San Juan, P. R. The demand for Havana stripped tobacco which Ham- lunger Brothers & Company handle on an extensive scale, has become so large that they have been forced to use three stripping plants in that city. A unique souvenir announcement in the form of a usi'ful and attractive blotting stone, designed especially for Hamburger Brothers & Company, will be sent to their numerous customers, calling attention to the firm's change < address to 222 Pearl Street. P. Lorillard Company Advances Cigarette Prices The P. Lorillard Company issued last week a new < r irette price list, advancing the price of their various hr.-ids. It is reported that all of the leading cigarette nianufacturers will advance their prices. Following are the brands ttn which prices have been i' nged: "Egyptian Deities No. 3," $18.38 per thousand; ' ^i irad," $11.91 per thousand; "Mogul," $11.91 per thou- ^ud; "Egyptian Luxury," $11.01 ^r thousand; "Helmar," ^ 1>< per thousand; "Turkish Trophies," cork, $8.18 per t! isand; "Turkish Trophies." plain, $8.33 per thousand; nd^n Life," ^.18 per thousand. First Sumatra Inscription In America, June 22 Announcement has been made by the Sumatra To- 'o Import Corporation that the first inscription for sale of Sumatra tobacco will be held in New York on lay, June tSd. Samples will be showm on Jitoe 18th. sale will include some 4000 bales. The location has not been decided, but it is probable till* the inscription will be held somewhere in the heart " he leaf market. h., tl I Cado Company Occupy New Quarters PI 1 KUCKLIEB BROTHERS, INCORPORATED, mJ I who are proprietors of the Cado Company, the cigarette manufacturers, who have been located some years at 2(i Park Row, announce their re- moval on June 1st to new and commodious quarters at 145 Lafayette Street, New York. Here the company will have enlarged facilities for the manufacture of their two firmly established brands of Turkish cigarettes, "5G," which is a very classy product, in the beautiful white and gold package, retailing 10 for 25 cents, and their novel "Cado" brands, at 15 cents per package, which has caught on so well with its separate cork tips packed in each box. The Drucklieb family have been experts in Turkish tobacco for many years, and this knowledge of the Eastern tobacco is well exemplified in the goods they turn out to the trade. Steady Stream of Orders for Harry Prochaska Harry Prochaska, the head of the label department of Adolph Frankau t^ Company, Incorporated, reports that orders are coming to hand with surprising regularity. He attributes this to the quality of the goods which he has to ofYer, and to the service rendered by his dejlartment. Mr. Prochaska is not only maintaining and talking "Business as usual," but says that he believes it to be only a question of a few months before we will enter into an extended era of unusual prosperity. Liggett & Myers Subscribe $1,000,000 to Liberty Loan Liggett & Myers Tobacco Company, with branches In New York, Chicago, St. Louis, San Francisco, Toledo, Louisville, New Orleans, Philadelphia, Richmond and Dur- ham, has subscribed $1,000,000 to the Liberty Loan bond issue. The subscription will be participated in by all of the company's branches. Further demonstration of tile company^** patriotism is their ofTer to help their em[)loyees participate by offering to purchase bonds for them, and giving them two years in which to make payment. American Flag-Stickers for Pasbach- Voice Customers The Pasbach-Voice Lithographing Company, Incor- porated, are mailing to their customers, gratis, American flag-stickers for use on packages, envelopes, letter-heads, etc. The firm advises that any customers who may have been overlooked in the distribution may secure a quantity of them by merely dropping a card to their headquarters at 210 Eleventh Avenue. It is understood that this firm has just closed a deal whereby they have taken over a great many brands re- cently discontinued by a la^e cigar manufacturing con- cern. They will, therefore, have occasion to sell complete sets of cigar labels with very good titles at very low prices. Interested persons should communicate with the above con- cern. 16 (Continued from Page Ji) tion. Our industry is willing to support the Government in the prtscMit crisis and will lend its loyal support by standing its pro rata share of taxation. From what we have so far read of the tentative or proposea manner in which the tax will be collected on cigars and cigarettes, it is quite manifest that someone has or is misleading your Committee in the endeavor to gain or achieve a victory for themselves. If a reference would be made to the report uf the Commissioner of Corporations on the tobacco in- dustry, some knowledge would be gleaned of the way the last Revenue increase on cigars, cigarettes and tobacco automatically increased the profits of certain interests, but not of the tobacco industry as a whole. Pressure is now being brought to bear on your Committee to, perhaps, un- consciouslv make the same grievous mistake. The in- terests of all would be best served by increasing the tax in a uniform way. The Revenue Department can easily fur- nish the figures for the income of the revenue collected through that department on cigars, cigarettes and little cigars, and say, for argument sake, it would be necessary to insure the Government from this source of double the income, why then it would be very simple to (!ouble the tax, but always on the same basis! If this amount, how- ever, would be out of proportion, fifty per cent, could be added, and if fifty per cent, was too much, then a twenty- five per cent, increase could be made, but always on the same basis, ilabit makes custom, and custom makes law,' and in order to comply, certain rules and regulations in the Revenue Department have been adopted, and in mak- ing a change, we should make the most feasible and prac- tical one and not theorize. In our opinion, the same forms or reports could be utilized, thus simplifying all the records that are now necessary to be kept both by the Government, as well as by the individuals representing this industry. The cry that has been raised and the pressure that is being brought to bear that the cheaper products cannot stand any uicrease or as much increase as the higher priced goods is wrong. \\ hatever the tax might be can be very easily added to the sales price of the class of merchandise so alYected. It would not tend to disturb prices providing, of course, the tax were uniform, as then the tax (whatever it might be) can be added to the wholesale sales price. "Cigars and cigarettes, as well as tobacco, arc now put up in standard and statutory packages, all of wdiich can l>e maintained and the only change that would be neces- .sary, in our ojjinion, if you followed our recommendation would be to double the tax on this standard package by putting one or more revenue stamps of the same denomina- tion on each statutory package or a special revenue stamp to cover this special revenue increase in addition to the present revenue stamp for the standard package, as is now l)r(nided for ])y the present law in force. Admitting that an increase or change in the tarifif will automatically in- crease the sales price, the industry's interests would be Ix'st served if the increase was uniform throughout, as then it would automatically increase the price uniformly. I am also taking the liberty of inclosing herewith for your guidance a form or order for cigar stamps. The rate on cigars weighing over three pounds to the thousand is at present ^'-i per thousand; the rate on cigars under three pounds to the thousand is at present 75 cents per thousand, on which 1 have figured out on the basis of $1 and 50 cents per thousand cigars increase what the cigar stamps would c(jst for the standard packings, and in line with this the same ])ercentage of increase on little cigars weighing under tlircc pounds to the thousand. Trade Confusion Might Result **\\e wish to submit for your consideration the fact that based on the tentative proposal of $1 increased per thousand on five-cent cigars, the majority of manufacturers of this class of cigar have alrea4>' notified the trade that THE TOBACCO WOELD in the event that the amount of the tax is fixed at this rate, they would absorb fifty per cent, and the jobber would absorb fifty per cent, and make no change in their selling price. "The point that we wish to bring out is that we, as manufacturers, would stand in a bad light with our trade if we were obliged to bill the additional tax and the manu- facturers of five-cent cigars agree to absorb it (or part of it), as outlined above. The dealer would naturally ask us to explain how comes it that we bill them with the in- creased tax, when they are not obliged to pay any increase on five-cent cigars. Now, we, too, manufacture cigars that sell to consumers at five cents each, but our product is higher grade, as we employ higher grade tobaccos in the manufacture of our five-cent cigars than those used by the average manufacturer, and we would be obliged to add on any extra outlay for revenue, and if other manufacturers do not bill the additional tax and we be obliged to bill the additional tax, we, naturally, would appear in a bad light with the trade. On the other hand, supposing the Government would discontinue the collection of internal revenue on cigars — which is uniformly $3.00 per thousand — the trade at large would immediately expect the manufac- turers to reduce the wholesale price on all kinds and all grades of cigars $3.00 per thousand on the selling price; therefore, we say to you that it is paramount that if the present tax on cigars, little cigars, or cigarettes is changed, a uniform additional tax should apply per thousand cigars. Regarding Changes for Packings "Reference can be made to the last previous change. Before .same was enacted a law, it was customary to pack 2 ozs. of tobacco and tax was paid on 2-oz. packages, 8 packages to the pound, and the consumer or dealer could purchase a pound of tobacco. A change in the statutory package of 2 ozs. was made to 1 2-3 ozs. and certain in- terests packed 1 :^-3 ozs. of tobacco and paid tax accord- ingly, but instead of selling 8 packages of 2 ozs. each, they are selling 8 packages of I 2-3 ozs. each at the dozen rate, that is to say, a dozen packages of 1 2-3 ozs. each would be 1>4 lbs. of tobacco, but a dozen packages of 2-oz. pack- ages would weigh IJ/j lbs. — a saving of I/4 lb. of tobacco on a dozen packages — by reason of the change in the former standard or statutory package, besides, after the Spanish- American War, the act was repealed, still no change was made in what had become a standardized package of I V-3 ozs., and the tobacco interests were made rich. Certain interests now are making recommendations to change the statutory packages of cigarettes, asking for the privilege of packing 8 cigarettes where 10 were packed before, and 16 as against 20. Now, the point that 1 want to bring out is this: They automatically would (providing the Gov- ernment would indorse their recommendation), get a 25 per cent, increase for themselves. The public would pay 25 per cent, more, but would get 20 per cent, less merchan- dise! The Government would collect on a new statut* ry package of 8 cigarettes where they formerly collected nv- enue on 10 cigarettes to the statutory package, etc. 1 or example: The consumer buys 10 cigarettes to the pack: ge for 10 cents at present. If he got S cigarettes and pnd 10 cents, the cigarettes would cost him 134 cents each (thu*^ showing the increase of 25 per cent.), and at the source — where they formerly sold !(► cigarettes to the package, i nd are privileged to pack 8 — they would make a saving of '5 per cent, in merchandise. "This is the point that I want to bring out to y m, and I hope the above explanation will make it clear. : id I again, for the afore-mentioned reasons, earnestly ask )o\x gentlemen to make a recommendation for a uniform 'Tat rate tax per thousand cigars — no matter what the incrc »se might be — and allows no changes in the present statut 'ff packages to become law, or else all the work will 1)i i» HsIIipSiiD^ (tlh@ H@ltsQSQ®ir THE TOBACCO WORLD 17 J HE retail tobacconist has at his disposal so many different kinds of advertising to help move the different products which he carries that he no doubt pays little, if any, attention to the cam- paigns carried on by manufacturers in the national mag- azines. Wherever national magazines are read the advertising contained therein is certain to stimulate trade to some extent. To enable the retailer and jobber to see at a glance what brands are being advertised, herewith is pre- s( ;ted a table showing the cigar, cigarette, smoking to- bacco and pipe advertising in a few of the better known national' magazines in the different fields for the month of June. The advertising totals about tw^enty-six and one-half jjages for the sixteen magazines tabulated. Two cigar l>rands, representing two firms, carry about two-thirds of a page; six cigarette brands, representing four firms, total ten and one-quarter pages; six cigarette and smoking to- bacco brands, representing four firms, total fourteen and two-thirds pages; one brand of pipes totals one and one- eighth pages. The tabulation follows: Atlantic Monthly I'atima (cigarettes), one page. American Magazine Riclnnond Straight Cuts (cigarettes), one-quarter page. Tuxedo (pipe and cigarette tobacco), one page. Argosy I hill Durham (cigarette and pipe tobacco), one page. Collier's Weekly (May 2Gth issue) \elvet (cigarette and pipe tobacco), one page. Hull Durham (cigarette tobacco), three-quarters page. Cosmopolitan \ eU-et (cigarette and pipe tobacco), two-thirds page. Herbert Tareytoii (cigarettes), four inches. Life Kgyptian Deities (cigarettes), one-sixth page. Ikrbcrt Tareyton (cigarettes), four inches. Literary Digest (May 2Gth issue) Robert r.urns (cigar), two-thirds page. (ortez (cigar), one inch. Ilv.ll Durham (cigarette and pipe tobacco), one page. McClure's \ rivet (cigarette and pipe tobacco), one-half page. ^'t'.rad (cigarettes), inside back cover. Metropolitan Mm ad (cigarettes), inside back cover. Ruiimond Straight Cuts (cigarettes), one-quarter page. V.M I'.l W w Ih Mi Fai \. K.i: i'l Ha P.ir it do (cigarette and pipe tobacco), one-half page. Durham (cigarette and pipe tobacco), one-half page. Munsey's la (cigarettw), one page. Popular Mechanics nigt(m (pipes), one-half page. t (cigarette and i)ipe tobacco), inside back cover. Popular Science Monthly Durham (cigarette and pii)e tobacco), one page. Review of Reviews 1 (cigarettes), back cover. la (cigarettes), one page. t (cigarette and i)ipe tobacco), inside back cover. Saturday Evening Post (.May 2<;th issue) vorth (pipe tobacco), one-quarter page. *• Albert (cigarette and pipe tobacco), one page, lony (cigarette and pipe tobacco), one-quarter page. ' >urhani (cigarette and pipe tobacco), one page, igton (pipes), one-eighth page. Scientific American (May 26th issue) Bull Durham (cigarette and pipe tobacco), five inches. Sunset (Pacific Monthly) Velvet (cigarette and pipe tobacco), two-thirds page. System Helmar (cigarettes), inside front cover. Fatima (cigarettes), one page. Wellington (pipes), one-half page. Theatre Magazine Egyptian Deities (cigarettes), one-half page. Ivatima (cigarettes), back cover. French Briars at Fifty Cents Have Steady Sale The trade w^as notified about two months ago by the pipe manufacturers, William Demuth & Company, that It would not be possible for retailers to continue to sell a staple size genuine French Briar Pipe at thirty-five cents and secure a legitimate profit. This firm made the recom- mendation that the price of fifty cents and up, wnich they have been featuring in their national advertising, be estab- lished. A representative of William Demuth & Company was interviewed the other day to learn whether or not the price of fifty cents and up had taken hold with the trade, not only locally, but throughout the United States. Evidence was cited to substantiate the fact that this new price is popular, not only with jobbers and retailers generally, but with the consumer as well. The smoking public has been educated to the fact that a genuine French Br-ar Pipe of staple size is really an excellent "buy" at fifty cents. The only wonder is how, under present conditions, genu- ine French Briar Pipes of the recognized WDC quality can be manufactured and sold to the consumer at fifty cents, and still show a legitimate profit to the jobber and retailer. Several retailers were interviewed to determine the trend of the opinion of the trade. All seemed well pleased as far as the price situation is concerned. They stated that the efforts of William Demuth & Company to estab- lish the price of fifty cents were appreciated, and that as a result, they experienced little diflficulty in procuring it. The fact that the sale of pipes is showing a healthy increase is due, no doubt, to the extensive national ad- vertising campaign carried on by William Demuth & Com- pany. Government to Control British Tobacco Trade It is announced that owing to the shortage of shipping and the consequent necessity of economizing all available supplies of tobacco, the British Board of Trade will requi- sition and assume immediate control of all stocks of manu- factured and unmanufactured tobacco, including cigars, cigarettes and snuff. The board will fix prices and regulate dealings, with the aim of limiting deliveries and sales to the scale of 1916. It is not intended, however, to impose any restrictions on the supply of tobacco to His Majesty's forces from over- seas. Harry Alberts, Houghton, Mich., has sold his cigar store to I. L. lUirns, of Duluth, Minn., who will conduct the store under the name of the lUirns Cigar Company. The United Cigar Store at Mis.souri and Collinsville avenues. Fast St. Louis. Mo., was recently damaged by fire to the extent of more than ij>l(ioO, The Fmory Cigar Company, of Battle Creek, Mich., has recently been incorporated with capital stock of $10,000. This firm makes the "San Sara" and other brands. Frank Emory, who established the factory about three years ago, is presiilent, and R. M. Ludlum is vice-president. THE TOBACCO WORLD THE TOBACCO WORLD 19 TOBACCO MERCHAHTS' ASSOCIATION SOGGBSTS OTHBR CIGAR PACKAGES {Continued from page Ji.) We are figuring on a 25 per cent, loss of business as a minimum. The actual loss may be much heavier. Ex- perts of the Treasury Department in the statement sub- mitted to the Ways and Means Committee have figured on a 26 per cent, loss of business on cigarettes and correspond- ing losses on tobacco and cigars, without taking mto ac- count the corresponding loss of revenue tariff from imported tobacco used in connection with the manufacture of cigars and cigarettes. We take it for granted that their state- ments are the results of careful study of facts and statistics based upon past experience. However, it must be perfectly apparent that when you add $1.25 of taxes to a thousand cigarettes that sell to the retailer at $1.00 and to the jobber at $3.60, upon which there is already a tax of $1.25, leaving the manufacturer but $2.35, there will necessarily have to be such enhance- ment of prices to the consumer that the consumption is likely to be cut down to much more than 25 per cent. The same reasoning is true as regards tobacco. The average sellers are the 2-oz. packages retailing at 5 cents. Thus for a pound of tobacco containing eight packages the jobber pays 28.8 cents and the retailer 32 cents per pound, while the manufacturer, after deducting the present tax of 8 cents, gets but 20.8 cents for a pound. To add 8 cents of war tax would necessarily force such increase of prices or such curtailment of the packages that the net result would be a serious reduction of consumption. A 25 per cent, loss of trade is, therefore, by no means overestimated. Such loss of business would not only par- alyze the manufacturing industry, but would mean about 200,000,000 pounds of leaf tobacco left over in the hands of growers, with a consequent depression of the market and reduction of prices. Surely there can be no justification for doubling tax rates and thus crippling an industry that produces about $130,000,000 a year of revenue to the Government, when the net result would only be an increase of revenue to the extent of -10 per cent., instead of taking the 40 per cent, increase offered by the industry, and permitting business to remain in normal condition. Respectfully yours, TOBACCO MERCHANTS' ASSOCIATION OE THE UNITED STATES, By Charles Dushkind, Secretary and Counsel. Supplemental Memorandum In Re Cigars The cigar feature of the Revenue Bill has been dealt with at some length in our original Brief (pages 150-152, Hearings). We are only asking for a slight modification of the schedule fixed in the House Bill as follows: Schedule of the House Bill Cigars weighing not more than 3 lbs., Cigars weighing more than 3 lbs., to retail at not more than 4c., Cigars retailing at more than 4c., and not more than (3c., Cigars retailing at more than Gc, and not more than lOc, $'^-00 per M. Cigars retailing at more than lOc, and not more than 15c., $i.00 per M. Cigars retailing at more than IHc, and not more than 20c., $•'^00 per M. Cigars retailing at more ttan 20c., and not more than 25c., $7.00 per M. Cigars retailing at more ^an tfic, $10.00 per M. .25 per M. .50 per M. $1.00 per M. Proposed Modifications Ciears retailing at over 6c., and not over Igi^c., $^-^^ per M. Ciears retailing at over 12>4c., and below ^ 30c., ^-^^ Pe*" ^^• Cigars retailing at 20c., and not above 25c., $4.00 per M. Cigars retailing above 25c., $5.00 per M. Thus we accept the House schedule as to the first three classifications and rates. Our proposed changes would only reduce the aggregate revenue to the extent ot $500,000, but it would save the cigar industry in the State of Florida from wreck and ruin, for the rates fixed by the House on the higher grades of cigars, which, as we have explained in our original brief, cannot be shifted to the con- sumer, are unbearable. Among those who have endorsed the cigar schedule proposed by our Association graduating the taxes in ac- cordance with their respective grades are : Cigar Manufacturers' Association of America; Cigar Manufacturers' Board of Trade of New York; American Cigar Company; P. Lorillard Company; General Cigar Company, formerly United Cigar Manufacturers; Otto Eisenlohr & Bros., Incorporated; Union American Cigar Company; United Cigar Stores Company; I. Lewis Cigar Manufacturing Company; E. H. Gato Cigar Company; Garcia & Vega; R. G. Sullivan; Allen & Lewis; Cuesta, Rey & Company; Benito Rovira Company; J. W. Brund- age & Sons; Graham-Ernst Cigar Company; Heineman Brothers ; E. Kleiner & Company, Incorporated ; Kohlberg Brothers; Ruy Lopez Ca.; Louis Newburgh Company; L. N. Schulner Cigar Company; Waitt & Bond, Incor- porated; T. Wright & Company Cigar Company; Ameri- can Exchange Cigar Company; Pittsburgh Stogie and Cigar Company; Arguelles, Lopez & Brother; Cliff Weil Cigar Company ; Peter N. Jacobsen ; The Jenkinson Com- pany; Y. Pendas & Alvarez; Salvador Rodriguez; Rosen- thal Brothers & Bendetson ; San Martin & Leon Company; Wertheimer Brothers; E. M. Schwarz & Company. Cigar Packages We respectfully ask for a provision authorizing the following additional statutory packages for cigars, to wit, 7, 8 and 16. Such additional packages will not only be of material help to the cigar industry, but it will minimize the fraudulent refilling of stamped boxes. Like cigarettes, cigars are rapidly becoming a small package trade, which has indeed many advantages. It stimulates business because instead of buying one or two cigars at a time the consumer buys a small pocket pack- age ; it secures the consumer against getting spurious cignrs taken out from a refilled box; it protects the manufac- turers' valuable trade-marks, and it increases the Govtrn- ment's revenue by eliminating the refilling of stamped boxes. W^e respectfully suggest the following amendment to be added at the end of the first paragraph of Section 1 00, at line 22, page 16: Provided that in addition to the packages of cigars now authorized by law, there may be packages theie^l containing 7, 8 and 16 cigars respectively. Some of the packages of the sizes referred to are. as a matter of fact, now used quite extensively in the c gar business, but inasmuch as they are unauthorized by t^W existing law, these packages are required to be open en one side, exposing the cigars, and are packed in ^^''^'^"^ of one hundred or more, with the result that when tM cartons are emptied they are frequently bought up by «»* scrupulous manufacturers, who refill them with o her goods. The authorization of such packages would el im- nate suc^ practice. Cigarette Paper and Cigarette Tubes (Section 404) In the chapter on cigarette paper and cigarette titbes contained in our original brief, which appears on pages 153 and 154 of the Hearings before the Honorable, the Com- n ittee on Finance, we have endeavored to demonstrate t! unfairness of imposing a tax on cigarette paper and the propriety and in fact necessity of putting a substantial tax on cigarette tubes. We were indeed surprised to learn from an examina- ti n of the printed record of the Hearings that former Rep- ro^ntative Henry M. Goldfogle appeared before the Com- mittee after the hearing on Tobaccos had been closed and .' t uj) for cigarette manufacturers untaxed. We respect- refer you to Appendix A of our bmfc ftpi^ftfing on 156 of the Hearings. We most urgently ask this Honorable Committee to ihe cigarette tubes, firstly, because it will produce at $1,000,000 a year in revenue to the Government, and i»dly, because they are invariably used as a means of mding the Government of millions of dollars of revenue 'tcit manufacture and sale of tobacco and cigarettes to nous disadvantage of legitimate and tax-paying busi- ful! ta: Icr S( ck in th. n( tu. . (• tb' Int fra Co- t't^ of efr. io substantiate our statement, we respectfully refer lommittee to the Honorable, the Commissioner of nal Revenue, who is indeed well familiar with the iulent uses generally made of the cigarette tubes in ection with the unlawful manufacture and sale of cigar- and tobacco without paying revenue tax. Vc notice a statement^ w page 595 of the Hearings, ^ Honorable, the Chairman, to Mr. Goldfogle, to the that Mr. Junius Parker, who presented the case for the cigarette manufacturers, opposed the tax on cigarette tubes. Due undoubtedly to the fact that the two articles, cigarette paper and cigarette tubes, are easily confusing, Mr. Parker's letter to the Committee (pages 164 and 165 of the Hearings), probably conveyed such impression, but an examination of Mr. Parker's letter will show that, like our Association, Mr. Parker is opposed to the proposed tax on cigarette paper, but not on cigarette tubes. Stock on Hand and Date of Applicability of New Taxes (Sections 402 and 403) Under Section 402 of the House Revenue Bill, the war tax on cigars and tobacco would not become applicable for thirty days and upon cigarettes for ninety days after the passage of the Act. This, was apparently intended, and very properly so, to give the manufacturers an oppor- tunity to readjust their price lists and terms of sales and to rearrange their sizes or packages requiring in many cases the changing of machinery, etc. After thus affording the manufacturer a reasonable opportunity to make the necessary changes or readjust- ments, we find that the following section, to wit, 403, was so framed that it requires both manufacturers and dealers to pay fifty per cent, of the war tax upon all cigars and tobacco during the thirty-day period and upon all cigar- ettes during the ninety-day period allowed for the read- justments referred to. This provision is manifestly wrong. It would seem that if manufacturers are not entitled to an opportunity to make the necessary readjustments, the bill should be- come operative immediately upon its passage. If, on the other hand, the manufacturers are entitled to such an op- portunity, why should they be required to pay half of the new tax during the time granted to them for the purpose of making the necessary readjustments? As the bill now stands, it would simply mean that during the thirty-day period covering cigars and tobacco, and the ninety-day period applying to cigarettes, manufac- turers would be obliged to suspend operations of their fac- tories altogether. For it would surely be impossible to continue manufacturing for the time being under such con- ditions. Undoubtedly, in framing Section 403, the Committee on Ways and Means had in mind the probability of storing away large quantities of stock, tax paid under the existing law, in anticipation of the proposed war taxes. In the first place, it is entirely impracticable to load up tobacco products to any great extent, for tobacco prod- ucts, as is well known, cannot be kept for any considerable length of time without seriously injuring the goods. Fur- thermore, loading up of tobacco products by the trade is necessarily against the interests of manufacturers owning standard brands. It would not only mean the probable deterioration of the goods if not kept under proper atmos- pheric conditions, but it would mean sharp and injurious competition between those, who having taken advantage of the situation, have stored away large quantities of goods at t)ld prices and under old tax rates, and those who either for lack of capital or for lack o( foresight have failed to take advantage of such opportunity, and are obliged to buy new goods at the new prices bearing the new tax rates. When the new tax goes into effect, the manufacturers would naturally want to see their goods sold at uniform prices and in uniform styles, sizes or packages, such as may be adopted under the new situation, and hence they would necessarily prevent any extensive hoarding of their products. We urgently ask, therefore, that the manufacturers be given a reasonable opportunity to make the necessary changes, readjustments, etc., for all tobacco products with- out being required to piy any ^rt of the war tax until after the expiration of the time allowed §me that purpose. 90 THE TOBACCO WORLD THE TOBACCO WORLD If a ninety-day period be considered too long, let it be sixty days or even only thirty days, but whatever period they may be allowed to make the necessary readjustments, it would surely be unjust to require them to pay 50 per cent, of the new tax during the interim. Section 403 also requires dealers to pay 50 per cent, of the war tax for stock on hand at the time of the passage of the bill. We earnestly protest against that provision, not because we are seeking to deprive the Government of the revenue that it would derive by thus taxing stock on hand, but because we know as a result of the experience gained from the Spanish-American War Act, which con- tained a similar provision, that, owing to the fraudulent practices usually indulged in by unscrupulous dealers, the Government will collect but a small percentage of what it should properly receive for stock on hand, while on the other hand the honest merchants who would scrupulously comply with the law and pay the taxes would be suffering considerable and serious disadvantages. An examination of the revenue records for 1898 will show that out of al)out 400,000 tobacco dealers only 4259 have filed returns and that out of 34,000 manufacturers only 345 have filed returns for stock on hand, and that the aggregate amount collected by the Government was $919,031.69, whereas according to conservative figures, the Government should have collected $3,652,755.00. These figures clearly demonstrate the impracticability of such provision, particularly if it contains a clause ex- empting those having small quantities of stock from mak- ing returns, thus affording an excuse for unscrupulous dealers for failing to file such returns. There are no'v about 600,000 tobacco dealers in the United States and the Government cannot possibly inspect their stocks without employing a large army of inspectors and spending more money in the collection of such tax than what the Gov- ernment may possibly collect. That being so, the honest and law-abiding merchant would be placed at a seriou.-* disadvantage. He. like a good citizen, would pay every cent that the (knernmcnt is entitled to, while his unscrupu- lous competitors would either pocket the tax or, having saved it, would undersell the goods to that extent. As we have already pointed out, there is indeed little if any opportunity for any extensive hoarding of tobacco products, that is, manufactured tobacco articles, for manu- facturers and owners of standard brands would not permit overstocking and thus jeopardizing their valuable brands which may be killed, firstly, by deteriorating their (juality by keeping them longer than they can stand and in im- proper atmospheric conditions, and, secondly, by the i)rice cutting that must necessarily follow on the part of the thousands if not hundreds of thousands of those who would either file no returns or file false returns and evade the payment of the additional taxes, it being physically im- possible for the Government to check lip the ftock on hand by 600,000 dealers. If the experience under the Spanish-American War Tax should prove true in the present situation, the Gov- ernment would receive about 6(M)0 returns out of about 600,000 dealers. Thus the 6ou() honest merchants would be at the mercy of the 5!M,(M»o dealers who have filed no returns, so long as their old stock may last. Surely the Government should not create such situation for the sake of collecting a comparatively insignificant amount. We realize the necessity on the part of the Government of collecting all the revenue that it may reasonably collect in the present crisis, but we feel that proper and legiti- «ate commerce should nevertheless be protected and that the Government ought not to pass a law that would place a premium upon dishonesty and subject the honest and scrupulous merchant ^ serious disadvantages. Lancaster Manufacturers Face Leaf Shortage Lancaster contains many of the 700 cigar factories of Lancaster County, and the majority of the manufacturers are now being hard pushed to keep from shutting down their factories on account of the difficulty of getting old tobacco, and what they do get is so high-priced that it leaves no profit to the manufacturer. The 1915 tobacco, of which there is little enough in the market, is fast going up to fifty cents a pound, and the 1916 is not far behind. Orders for cigars can easily be had, but manufacturers are reluctant to take them, on account of the uncertainties confronting the trade, due to the cigarmakers' demand for higher wages and the certainty of a big war tax on cigars. The growers appear to have been getting the better of the deal lately, as they have received big checks for their to- bacco and no longer have to worry about it. The packers are as much up in the air as the cigar manufacturers, because of trade uncertainties. Moving an Army Some idea of the adequacy of the equipment of the rail- roads of the United States for the movement of troops may be obtained from a statement prepared by Lieutenant- Colonel Chauncey B. Baker, of the Quartermaster Corps, United States Army, and distributed to the railroads of the country by the Special Committee on National Defense of the American Railway Association. To move one field army of 80,000 men, consisting of three infantrv divisions, one cavalry division and a brigade, technically k'nown as a brigade of field army troops-troops auxiliary to the infantrv and cavalry divisions-requires a total of 6229 cars, made up into 366 trains, with as many loco- motives These 6229 cars w^ould be made up of 21 lo passen- ger. 385 baggage, 1055 box, 1899 stock and 7T5 flat cars. This quantitv of equipment represents .7 of 1 per cent of the locomotives owned by the American railroads, .2 per cent, of their passenger cars and .2 of 1 per cent, of their freight equipment. T Kahn & Brother have sold their retail cigar store at 208 Main Street, Little Rock, Ark., to Thalhenner Brothers, whcj alreadv operate two retail stands. J. K:ilin c^ Brother will continue their wholesale department. Colonel James J. Rafferty Touring United States Colonel James 1. Rafferty, Collector of Internal Rev- enue for the Philippine Islands, has recently arrived m Nm Francisco for a tour of the large cities of the country. He has been commissioned to investigate the possibilitu- oi further increasing the trade in Manila cigars and tobacco in the United States. Advertising Tell us, are you advertising In the same old foolish way That your grand-dad did before yoU, And persist, "It doesn't pay"? Think the whole world knows your address " 'Cause it hasn't changed in years"? Wouldn't the pathos of such logic Drive a billy-goat to tears? '•Just a card" is all yoti care for, Hidden, lonesome and unread. Like the sign upon a tombstone Telling folks that you are dead. Wake lip, niaii, ftnd take a tonic. Bunch your hits and make a drive, Run a page, and change your copy, Advertise and keep alive! —"Southern Engniecr* T Havana, May 23, 1917. 1 1 i'. Icat market has continued in its apathetic state, (luring the past two weeks, as there were no buy- ers to speak of from the L'nited States, although this week the forerunners from Tampa have made lluir appearance, and perhaps we may see more life soon. The new I'artido crop is beginning to arrive more freelv in nil the country, but as this kind of tobacco gets here by large country carts, or electric conveyances, and not by railroad, it is not accounted for in our receipts from the countr>% until later on in the year, luidently the new I'artido will tind purchasers right along, as the leaf burns well, has a good taste, and the resagos have light colors, lew >p(its. and will yield well to the manufacturer. We think the new X'uelta Abajo tillers will also sell well, while as far as kemedios is concerned, it will depend upon the n(ee>sities of the American manufacturers, whether they can afford to pay the high prices which, in all i)rol)abilitv. will have to reign, if we are not ^'reatly mistaken. The rei)u-ts so far proclaim that the crop will be shorter than last year, and that there will be an abundance of verv short stuff* which may be suitable (.nlv for our cigarette nianufaeturers. \\ hile we had some rains since our last correspond- ence u)) to the middle of this month, but since that time we have experienced dry weather again, so that the vegneios have nut been able to bimdle all of their drv leaves in the \uelta Abajo as well as in the Kemedios district, therefore, not even the fermentation process can pegni. sti it will l)e July before the escogidas can start up in goud shai)e. In the I'artido region the bulk of the pack- ings are now in a cc.iulitioii to work right along, and the maji.rity of the vegueros shall have dispo>«-d of their Iniiifllicl tobacco. The country buyers of our leaf dealers are aetive in p(»stiiig themselves in the Santa Clara i)rov- ince. and while there are some reports of some sales at very 'iigh ligures still hanging on the |>oIes. it remains to be ^in yet what actual ligures will be paid at the time, when |ne leaf should be in a condition to be carted awav. The larnurs naturally are elated when they see so main prospec- tive iiuyers, and thereftire are asking tigues out of all JcasMh. and unless some of the big buyers should set the ^n '-Iling by paying stiff ligures there is some hope, vet J» n>«'i prices are paid bv the big men evcrvlK»dv else will mlli, V suit. \\hile our old and experienced leaf dealers have not W|f. tten the lesson ui the fatal year l»Ot, there are. how- *^i'r ilready a numlier of newcomers in the field who We iiH.re venturesome, and as nearly the entire world has iccnup crajty through the war fever, who can tell what M giuntw to happen in the future? Sales during the past fortnight onlv totaled 1297 bales, which consisted of: X'uelta Abajo, 345; Partido, 'iU, and Kemedios, 7 lo bales. Buyers were: Americans. o4(\: exporters to South America, V.H), and our local manufacturers of ciirars and cigarettes, 467 bales. iCxports of leaf tobacco for the two weeks ending May 1V>, I'HT. totaled 9-?:.S l,ales. and which were distributed to the following countries, viz.: To all ports of the United States. So::5: to Canada. 4.51; to I'ligland. :a ; to Mexico. .»<•: to the Argentine Republic. IP., and to Uruguav 190 bales. Receipts of Leaf Tobacco From the Country For •.> weeks ending Mav 1(». I!»i:. Since Jan 1 lOlT \uelta Abajo. l,->o7 bales. lo.(i3(; bales. Semi \ uelta. '2{\-! •• | .>| j I'artido. ....•* ., .. Kemedios. (k;; •• -24,490 4Vital. ).l;5(i Total. n,34v^ Buyers of Leaf Toacco That Come and Go .\rrivals— l-n.m I'ampa : Meiises Bustillo, of M. Bus- tillo \ CMinpany; IVancisco Araiigo, and his nephew, lose Arang,.. ..f IVancisco Arango tK: Companv ; lose Cosio, of lUrriman Urothers; Manuel ( larcia. of P'erfecto Garcia & Brothers, and \'al M. Antuono. of \*al M. Antuono. Fnmi Xew \ork : Marry E. Cordero. of K. l\ Cordero \ Company: Armando I'endas. son of Enrique Bendas, the vice-president of the Havana-American Company! I'Vancisco Sierra Corral and Celestino Sierra Corral, of Corral. Wodiska i^- Company, and Ted Smith, of Hinsdale Smith iS: Company. From r.oston; Walter A. Kaff'enburgh. of I. Kaffen- burgh tK: Sons. Departures— To .\ew \ ork : Ted Smith. To Tampa: Moises Hustillo. To Sj.ain: IVjiin Kodriguez. Jose C, Puente. and Ed- uardo Conzalez. Cigars Owing to the expected raise in the duties and the in- ternal revenue taxes for war i>urposes, there are good or- ders frtim the American importers for our cigar manufac- turers before the new law becomes operative, but it is feared that thereafter a sort of paralysis may follow, and which would be a great hardship for our cigar industry. As (;reat Uritain has raised her duties, and it is said, that instead of a third the luiglish imptirters will be allowed only to order one-fourth of the cigars imported during the year 1915. our factories have indeed a blue outlook for THE TOBACCO WORLD them ahead. The United States during the fiscal year may also import less cigars from us, and whether the minor countries may not eventually decrease their calls, mstead of increasing them, remains to be seen yet. Romeo y Julieta shipped last week 600,000 cigars, of which France received 256,000 ; Spain, 126,000 ; Park & Tilford New York, 140,000, and the remainder was split up to different countries. At the moment the factory is still overcrowded with orders. Don Pepin Rodriguez, who sailed for Spain on the 14th inst., by the handsome steamer "Infanta Isabel," had many friends to see him off, and all of them wished him Godspeed, a pleasant stay in his native country, and a safe return by the end of the year. Partagas is also working very diligently in order to get off as many orders, as are pending now, before the new law takes effect. tt •. j c^ * » Punch is also extremely busy for the United States, and Government orders for Great Britain's Army and Navy. H Upmann has also felt the enlivening pulse in the demand from the United States, and has plenty of orders as long as the demand shall continue. Sol and Devesa de Murias unfortunately have not suc- ceeded yet in having met with a good representative for the United States, therefore does not share in the good demand from the American importers, but is doing well m other directions. Hoyo de Monterrey is also doing well, while the other factories do not seem to work as well. We now submit our monthly statistics for the month of April, as follows, viz.: Exports from April 1 to April 30, 1917, 8,315,931 cigars. Exports from April 1 to April 30. 1916 '^,673,229 ' Increase during month of April, 1917, 642,702 Exports from April 1 to April 30, 1916, 7,673,229 Exports from Jan. 1 to April 30, 1917, 33,639,44^. Decrease during first 4 months of 1917, 9,215,830 Increases by countries, during April, 1917, as pared with April, 1916: Great Britain, 1,671,331 cigars. Denmark. P^7,000 " Chile, 8^,314 - Russia, 63,777 " Norway, 59,250 Portugal, 45,200 * Egypt, 28,870 '' Netherlands, 19,000 " Uruguay, 14,480 " Canary Islands, 11,200 Costa Rica, 10,700 " Turkey, 10,000 " Total, 2,148,122 " Decreases by countries, during April, 1917, as com- pared with April, 1916: France, 772,250 cigars. United States, 219,400 ** Spain, H 6,935 " Australia, 92,575 " French Africa, 83,550 " Canada, 75,250 Italy, 61,000 " Brazil, 20,670 " Switzerland, 19,045 ''^ Argentine Republic, 17,851 Gibraltar, 16,950 " British Africa, 10.000 " << <( << << com- The ten principal countries, which in 1916 took over one million cig'ars from us, show the following changes in the four months of 1917, as compared with 1916: Increases United States, 3,816,949 cigars. France, 2,733,126 Spain, 922,979 " Russia, ii3,7;^7 ;; Australia, 61,230 Canada, 60,200 " Total, 7,708,261 " Decreases Great Britain, 16,620,209 cigars. Denmark, 1,136,735 Argentine Republic, 220,142 Chile, 60,057 " Total, 18,037,143 "' Leaf Tobacco and Other Notes of Interest The strike of the dock laborers and longshoremen is affecting our imports, as well as exports, seriously, and unless ended soon, it will prevent steamers from coming here, as for instance the United Fruit Line has already stopped some of its steamers from touching at our port. The majority of our cigar manufacturers hare formed a stock company to manufacture their own cigar boxes in future, as through the scarcity of cedar wood, the small concerns were unable to fill the orders intrusted to them. The capital is fixed at $150,000, and the president is Fran- cisco Pego (of the Partagas factory), the secretary is Jose Dieguez, and the treasurer, Jose F. Rocha. The company has bought a suitable building in the Cerro for $90,000, and has secured an ample supply of cedar wood. Jose C. Puente & Company sold 150 bales of Partido and Remedios leaf during the last two weeks. Ted Smith bought 559 bales of Remedios and X'uelta Abajo leaf for the firm of Hinsdale Smith & Company Manuel A. Suarez vS: Company disposed of 143 bales of \'uelta Abajo and Remedios leaf during the past fort- "ight. J Cifuentes, Pego i^ Company purchased 260 bales ot Vuelta Abajo for their cigarette factory, Partagas. Came jo & La Paz sold loT bales of new Vuelta Abajo, libre de pie and hojas de semillas, ultimately. Aixala & Company sold the first lot of assorted new Partido leaf, to a Tampa manufacturer, for the lower grades and resagos, and the upper wrapper bales to a local factory. Leslie Pantin shipped over IGOO bales of leaf tobacco last week to his Northern customers, besides a large quan- tity of cigars. Shippers of above 200 bales of leaf tobacco during the two weeks ending May 12th, from the port of Havana. were i Cuban Land and Leaf Tobacco Company, 1664 bales; Walter Sutter & Companv, 1215 bales; Leslie Pantin. W^ bales; X'irgilio Suarez, 933 bale*; Emest Ellinger ^: Com- pany, 808 bales; J. Bernheim & Son, t^ bales; Mark ^. Pollack, 447 bales; ^lenendez & Company, 364 bales, Allones, Limited, 340 bales; Havana Tobacco Str.ppmg Company, 284 bales; Havana Tobacco Export Coiiipa")- 274 bales; Aixala & Company, 210 bales; H. Upmann ^ Company, 204 bales. OretauTV. THE TOBACCO WOBLD i! Total, 1,005,476 « Tire Columbus Cigar Company, Columbus, On h^ opened a wholesale jobbing house with a full line of clgar^ and stogies. Four salesmen are employed to ewer t State of ( )h!0. HeacUiuarters are located at 88 Nortli ^»w» Street, Columbus. Fight Down High Cigar Costs How ? Here is a full plan of strategy for the war! Do Your Bit! mov.*.?« k'^Tfiff'y.f"' ^^***- Everyone of thee war moves has benefited others. You should use all of them. 1 — Raise your Prices. And raise them enough so that the dealer can pass the raise on to the smoker. A small raise only weakens the dealer without covering your extra costs. If the dealer were raised to $40.00 per M. on present 5c. goods he would get 6c. for the cigar at retail. He would have $20.00 to cover his costs and profit, but at $37.50 he has only $12.50 mstead of the former $15.00. His expenses have increased as well as yours. When you raise prices, raise enough to help the dealer, not to squeeze him. 2 — Make war sizes. Reduce the present excessive sizes of cigars. Save a pound or two of tobacco per thousand and save on labor and on boxes by making smaller cigars. 3 — Make cigars with molds. They save you a pound of filler per thousand over hand work. The cigars are easier to roll and molds increase your output per hand. The cigars are cheaper in labor cost and every bit as good. 4 — Boost the odd cent price movement. Why shouldn't cigars sell at odd cents as well as other things do? No reason on earth. The trade have their niinds chained to nickels and dimes. P.reak the shackles. 1 hev arc not as strong as you think. Others are doing it. < let in line. Don't hang back. 5 — Make straight cigars. They smoke freer, require less skilled labor to make, cost less for labor and give a l)igger output per hand. 6 — Don't sell good cutting^s. Use them to make scrap cigars and keep that good money in your pocket. They cost you a lot per pound. Why not make cigars out of them? 7 — Use the DuBrul Scrap Cleaner. A man can run through a ton or more per day and get it really clean of all foreign matter. He can't clean scraps or cuttings by hand and can only handle a little per day. 8— Make scrap cigars. Every cigar to retail at 5c. at a profit should be made of scrap— not long filler. Vou can't afford the luxury "f long filler in 5c. brands. 9 — Use the DuBrul Bunch Machine for scrap goods. Makes 1000 bunches per hour. Better and more regu- lar than hand work. Makes a fluffier bunch, better smoking and with less tobacco. Very important in view < >f present c^t of tobacco. 10— Use DuBrul Scrap Cutters. Cut your scrap to regular size in damp condition. Don't waste money breaking scrap in dry order into irregular pieces. It makes too much dirt and small stuff. Tobacco costs too much to waste that way. 11— Use DuBrul Hand Bunchers for long filler cigars. 1 hey double the output of a bunch maker. Save a pound of bmder per thousand and can't make a choked bunch. 12— Don't make marble heads. They are harder and slower to finish. They cut down your factory output. They take more wrapper than pomted heads. 13— Use DuBrul Suction Tables. They save 10% of wrappers, double the output per hand and are very easy to learn to operate. Some very fine Havana 15c. sizes are made on them now. Every cigar with a binder should be suction made. 14 — Cut down label expense. Simplify your labels. The smoker doesn't care such a lot for the label as the trade seems to think. Just watch the average smoker buy a cigar and see for yourself how little he bothers about the color and design of the label. Some of the biggest sellers have the cheapest labels. 15 — Don't band cigars. Save that useless expense. Protect your brand by branding your cigars. The DuBrul Champion Brande'r stamps your brand on 40,000 a day with one girl work- ing it. 16— Join the Tobacco Merchants' Association. The trade needs a big organization whose combined voice will sound to Congress like a roar. An individual voice is only a sparrow's faint peep. Only by strong organiza- tion can the tobacco trade prevent injustice in taxation and other things. If you don't join whv should your neighbor fight your battles? Get in with him and every- body help. 17^Do it now. E^ay one of these items is saving money for some one. If you are not using all these schemes you are not as efficient as you must be to succeed in the fight. If you dtm't know all about all these schemes just write us for full information on any points you need. Call for help from The Board of Strategy The Miller DuBrul & Peters Mra Co. CINCINNATI, OHIO m u THE TOBACCO WORLD GiMADIAN TOBAGGO PRIGES RISE No Advance to Canadian Consumers Yet— Step Will Soon Be Taken— New Impetus to Tobacco Growing \\K tobacco industries of Canada and Circat I'ntain are feelin«,^ the effects of war more keenly than at any stage of the conflict. The British (iovern- ment has increased the tol)acco duties, with a consequent increase of prices to the dealers and consumers. In Canada there has been no advance to the consumer as yet, l)Ut reduced to])acco importations from the Lnited States the elimination of Asiatic supplies and the greatly increased cost of practically all things used in the manu- facture of tobacco are factors which importers and manu- facturers declare must cause an advance, unless conditions improve materially. Reviewing Canadian conditions the loronto "dlobe says : "One of the largest tobacco, cigarette and cigar manu- facturers in the Duininion states that for the past year con- ditions in the tobacco trade have been abnormal, and at present this unfortunate condition is accentuated, with lit- tle prospect in sight of improvement. " Tracticallv all varieties of tobacco the world over, have increased in price during the i)ast year anywhere from !)() to HH> per cent.' he said. 'We manufacture our products from imported leaf exclusively, and in our experience we have never paid such prices as are ruling today.' "He further stated that \irginia leaf, used for the pipe and alst) for cigarettes, has risen in price 5<> to 75 per cent. Tobacco commonlv known as Turkish, but which is grown in Macedonia. Turkey and Asia Minor, is practically un- obtainable today, except in small lots, for which he would have to pay from '^no t<» HM) per cent, more than He would for the same tobacco before the war. Havana, Java and Sumatra varieties, which are used in the manufacture of cigars, have doubled in price during the past eighteen months. "ingredients used in the manufacture of tobacco are. without exception, bringing unprecedented i)rices. and the cost of all .supi)lies, such as tinfoil, tin cans, tinplate, labels and numerous other articles, have kept in line with the general increase in costs. "Xotwithstanding these conditions, no change has been made in the i)rice of manufactured tobaccos or cigarettes, but a slight advance has been made in the ])rice uf cigars. The cost of labor is also ai)precial)ly higher. *' 'Unless a change is experienced in the near future." declared this manufacturer, 'we believe that manufactured tobacco in all forms will have t*. be sold at higher prices, and the fact that this has not occurred before is because of the general ])ractice of the trade in Canada to put out their goods to the public at prices of five cents and multi- ples thereof, which cannot easily l)e changed. We believe that all manufacturers of tobacco in Canada are operating todav under the greatest difilcultie^. and if the quality uf their various brands is to be maintained, there will be no alternative but to ask the consumer to pay nu)re for his smokes, (ienerally speaking, the consumers seem to Iw purchasing about the same c|uantity of tobacco as before the war, but we cannot hmk for any increase in trade until the tide of immigration again turns to this country.' "Experts state that the return of the hundreds of thousands of Canadian soldiers to Canada when peace is declared will have a beneficial effect upon the Canadian tobacco trade. "The exact condition of affairs in the Canadian tobacco- growing industry is given by Federal Government officials and experts. A summarized statement of their opiuiuus is as follows : "After the short Canadian crop of l'-M('), due to the reduced acreage in tt)bacco and the adverse climatic con- ditions of the season, it looks as if the growing of tol)acco in Canada is to receive a new imi)etus in liM". Most of the farmers in ( )ntario who have previously i)aid so.nc attention to the tobacco crop are going to take advantage of the shortage of I'nited States sui)plies by increasing their acreage, doubling it in many instances. "A large amount of tobacco seed was distributed in the Province of Ouebec last winter. The acreage in to- bacco is going to be much larger than usual in the Vaniuska \alley, also in the districts where tobacco is grown iKutli u/ the St. Lawrence, between the counties of Joliette and Two Mountains. The establishment of new warehouses in the Vamaska district means that the binder tobacco in- dustry is becoming more and more firmly established in Canada everv vear and that the domestic leaf of that type is' graduallv' displacing in Canada the Wisconsin binCado STj^<^ We are proud of STAG. And your customers wili like STAG. Because STAG is the ripenea product of "1 56 years' expenenc« in making good tobacco! ^ You lay a smooth, firm roao to loyal patronage when yon recommend STAG. STAG backs you up I y tette?/ LUCKY STRIKE cigarette ^cioits steak ' boi. buttered t Wdt rtui*, the i •■« mliacto— it'k to. mmtk wu« (of t J fntil WC duLtmi •uuldo't hold. Ci fdre^ Si**!?* 'fiW^Tj toastf TSi-r-jEJ Toasted tobacco \ The only hig J \ advance in 20 years / \ m cigarette making ' ^. >^^. ^ .•<' i^ £:!*•. ■*» eV/ *o. '*"»>/ ^r •OID 9«e> ^''O ^^< h^\ ''•', /•4^:?.> 'V yOll- Dotvt raw peat You VA^ ^^ roastf Guaranteed 'A /kjL/' yfyiAjL'rCeci^t^ C/& • M C O I* IB O '^0\5 must alw-aj's think of our guaranti-c on every A package of Lucky Strike tigmttcs as a direct personal message from The American Tobacco Company to you— not as a mere business fonnality. Read it; this is what it says: CUARANTEC * *-• '«P«««n an M _ p^M --■ ar y Am •• M mUntt m>mt,am^ m r^^ w,. «„ *, _^ •VATCO /] / XLrJhmt-ia,,..u^Q£t,X^ .f-»* 'j£t^*->^' It's toa sted Toa sting\ in or "»it, 'eo. ■ II I I iu»t Urt, It 8 toasted ^«^ Si ft's toasi t:; ""»•«<» I ^^-^^^Jp ^?^<^ THIS IS the story the LUCKY STRIKE newspaper Ad- vertisements are telHng to millions of smokers everywhere •• Here's the LUCKY STRIKE Cigarette— a new flavor— the tobacco, it's toasted. Same idea exactly as your hot-buttered toast at breakfast. (It sounds fine— makes everybody want one— that toasting idet.) They're always fresh — toasting holds the Burley flavor. Everybody loves ^ Burley. LUCKY STRIKE, the real J/ j ^ ■ M60l*»0M*TBe 26 THE TOBACCO WORLD THE TOBACCO WORLD 27 BUSINESS OPPORTUNITIES For Sale, Wanted and Special Notices aATE FOR THIS DEPARTMENT. THREE CE^S A^^.^^R^TH A MINIMUM CHARGE OF FIFTY CENTS RAT E i-UK 1 « PAYABLE IN ADVANCE Wanted. ADLER ft MYERSON. INC.. Buyers of Cutting i. Scmpi and Siftingt. 332 Ea«t Forty-eighth Street, New York City. HAVANA 8HORT8— Pure VuelU : fln« aroma. Lope*. SM B. ^'^{.f.^ New York. . Cigars Wanted WANTED-Cheap banded cigars. Address Box 211, care of the "Tobacco World.' ITsiD&ps i Harry Culbreath Now at Officers' Training Camp— W. W. Rosebro Returns to Factory— Salvador Rodriguez and Mrs. Rodriguez Go North Tampa, May 24, 1917. f="X%()lSE BUSTILLO, of M. Bustillo & Company, has |M| returned after a ten days' visit to Havana, where |SSB9 he made some purchases for the factories. ^mm^ jij^rrv Culbreath, widely known representa- tive of V. Guerra; Diaz & Company, has gone to the offi- cers' training camp at Atlanta, Ga., following his enlist- ment in the Officers' Reserve Corps. \'al M. Antuono has recently left for Havana, where he will inspect the leaf market and make some purchases. Jorge Leon, of San Martin & Leon, is still in Cuba, where he is giving his attention to the leaf crops on his plantations. Francisco Arango, of Francisco Arango & Company, following his return from New York left for Havana, ac- companied bv his nephew, Jose Arango. W. ^\^ Rosebro, sales manager of M. Bustillo & Com- pany, has returned to the factory following a road trip which netted him some excellent orders, indicating a con- stantly growing demand for his firm's goods. Jose Cosio, of Berriman Brothers, is among those who have gone to the Havana leaf market to look over such of the new croj) as may have arrived from the country. Salvador Rodrig'uez, accompanied by Mrs. Rodriguez, has left for New York, where they will spend the summer months. A. L. Cuesta, Sr., of Cuesta, Rey & Coinpany, has re- turned from his visit to Cuba. Kli W itt, accompanied by Mrs. Witt, has left Tampa for Colorado Springs, where they will spend the summer. Jose Lozano, of F. Lozano. ^oti t«t Company, has left on an extended trip through the Middle West, and will probably return via New York. Help Wanted. ROI LERS AND HrNCUMAKERS WANTED on little cigars. I. B. Krinsky. 207 North Fourth Street, Brooklyn. N. Y. For Sale. FOR SALE-Three Universal Stripping Machines, in first-class condition. Write Commercial Cigar Company, Newark. Ohio. the flne^°;;ill5 Sdwin AlS^?d£rVco.ri7l Water Street. New Tort. ■pOR SALE-Twentv-four Miller. DuBrul A Peters suction tabl". in wrfect Condition Fo? a quick sale a very low pnce w.ll be accepted. Addreii Box 151. "The Tobacco World." Orders are coining to hand fairly strong according to many of the manufacturers. The output has fallen off some- what, but the factories are still maintaining the million-a- day average. . u • «. The revenue tax situation is causing much wornmcnt, and if the present graduated tax proposal, as concerns the higher grades of cigars, becomes a law, it will work a great hardship for many of our manufacturers. 'Tt is a far more serious matter than would at hrst appear" said a manufacturer of high-priced cigars, "to change either size or retail price. It is one thing to say, 'do it ' and another to accomplish it successfully. ' Perfecto. Miller, DuBrul & Peters Plan Fight on Cigar Costs On another page will be found recommendations of the Miller, DuBrul & Peters Manufacturing Company for fighting the increasing costs of cigar production. The first suggestion is to raise prices to the retailer, so that he will have to charge six cents for the cigar, thus giving him a larger profit, and so helping him. Another is to reduce sizes, and to boost the odd-cent price move- ment. There is a paragraph boosting the IoIkicco xMerchants' Association, pointing out the value of co- operation in fighting injustice. Of practical value to the cigar manufacturer are sug- gestions regarding the use of DuBrul suction tables and hand-bunchers. The economies of manufacturing straight cigars, and of the use of scrap tobacco, is also emphasi/.eU. Miller, Dulirul & Peters equipment and machinery hel* to further reduce expenses in connection with work of tins character. German Cigar Factories Temporarily Closed A news dispatch from Constance, Baden, is t.^ the effect that the militarv authorities of Baden have tem- porarily closed all cigar factories in order to release tne workmen at the earliest possible moment for the '^^^' '^' ing of crops. The entire population, regardless of sex. luu been ordered to help in the harvest. They will wor^i at wage rates commensurate with those paid in thei. spective localities. The Largest Independent Dealer and Exporter of American Leaf Tobacco the United SUtes. in G. O. TUCK & CO. INCORPORATED LOUISVILLE, IVY.. - - U. S. A. Yonr Inquiry for Sample and Prices Solicited. All Kinds ki any Quantity 5 BEEKMAN STREET NEW YORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), $6.00 Search (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A — An allowance of $2 will be made to members of the Tobacco Merchants' Association on each registration. Note B — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. REGISTRATIONS. ^^^^"^^^^^^^•'--^0,217. For all tobacco products. April 18, I^^V,' -\"^e'''can Litho. Co., New York City. The title "Flor dc \ alhcre was registered by their Harris Branch, on January 10, 1S94. BLENDELLA:— 40,219. For all tobacco products. April 21, 1917. American Litho. Co., New York City. HIGHBROOK:— 40,220. For all tobacco products. April 21, 1917 Atiierican Litho. Co., Xew York Citv LIBERTY BOND:— 40,22L For all' tobacco products. May 7, IMl/. American Litho. Co., Xew York City. LIBERTY LOAN: — 40,222. For cigars, cigarettes, cheroots and U7*A o D a'ttA^^o ' ^^^^- ^^'"^- Steiner Sons & Co., Xew York City. WAR RATIONS: — 40,223. For cigars, cigarettes, stogies and che- roots. April 28, 1917. Union- American Cigar Co., Pittsburgh, I'a. EXTRA DIVIDEND:— 40,224. For cigars, cigarettes, stogies and duroots. April 30, 1917. Union- American Cigar Co., Pittsburgh, HOME DEFENSE:— 40,225. For all tobacco products. May 8, 1"'17. Schwarzkopf & Ruckert, Xew York City. WIN-THE-WAR:— 40,226. For cigars, cigarettes and tobacco. -May 9, 1917. Eleonore H. Fettretch, Xew York City. MCDONNELL'S 14-90-2:— 40,227. For cigars, cigarettes, tobacco, duToots and stogies. April 25, 1917. Stephen F. McDonnell, l.awrencc, Mass. BETTY BRIGHT: — 40,228. For cigars, stogies and cheroots. April 20, 1917. The Kildow-Lynn Co., Dayton, O. C & R:— 40,231. For all tobacco products. May 10, 1917. Cuesta, ) The -\u^°''^^>- For cigars. Registered July 10 1902 by H. J. Heischhauer, Philadelphia. Pa. Trans- ^Jn? *°^ Rubinstone & Fisher, Philadelphia. Pa., September 10. 1902, and retransferred to L. Cohen, Baltimore, Md.. May 8, EL FAISAN:-29.491 (Tob. Leaf), and 30,155 (U. S. Tob. Jour- A^'i 10 "InnPu"' cigarettes, cheroots and tobacco. Registered April 18, 1905, by American Litho. Co., New York City. Trans- ferred to Suesskmd, Schatz & Co.. New York City, July 13 1905 l5l7 ^^transferred to A. Sigel & Sons, New York City, May 9^ IDA MONT:-10 936 (Tob. Record). For cigars. Registered September 10, 1891, by Mange. Winner & Co., Philadelphia. Pa. By various transactions was acquired by Fred Murphey Cigar Co.. Pocatello, Ida., and retransferred to Fred W Winter of The Winter Cigar Manufacturing Co., New York City, February HERMITA:— 17,985 (Tob. W^orld). For cigars, cigarettes, che- roots, stogies, chewing and smoking tobacco. Registered' June 10, 1909. by Central Litho. Co., Cleveland. O. Transferred to American Litho. Co., Xew York City. August 28, 1916, and re- transferred to Bernard Schwartz. Detroit, Mich., May 21 1917 HERVIDA:-39,863 (T. M. A.). For all tobacco products.' Regis- tered August 17, 1916, by American Litho. Co.. New York City Transferred to Bernard Schwartz, Detroit, Mich., May 21, 1917! El r-Wcipe Gales THE^LD Standard IN PUREHAmNA CIGARS SINCE 1854 Tke Right Nan Can Bi Foud Through The Business Opportunities Page. Try it. Cork Tips Cork Bobbins BOUCHER CORK & MACHINE COMPANY, lie. 122.222 WEST 18TH STREET NEW YORK OUR HIGH-GRADE NON-EVAPORATING OI6AR FLAVORS Make tobacco mellow aod amooth In character and impart a moat palatable flavor FUTORS FOR SMOKING and CHEWING TOBAOCO Write for LUt of Flavora for Special Branda BITUN. AlOttATlZBl. BOX rLAVORS. PASTE SWltflTENBIS FRIfiS Sl BRO., 92 Reade Street, New York 2» THE TOBACCO WORLD OHN F. HEILAND Sl CC Lancaster County Fancy B's LANCASTER, PENNA. i:. A. nRAUSSMAN Importer of HAVANA TOBACCO 148 Water Street New Y©rk E. L. NISSLY & SONS GROWERS AND PACKERS OF CHOICE CIGAR LEAF TOBACCO PacUBf Hou»««: LuieMtor. Florin. Mwn Offic«i Florin. P«. Critical Buycn alwayi find it a plcawite to Icok over our tamplB* Samples cheerfully •ii>mitled upon request Manuel Alvarez & Co. Iripci eis anfl Packers of Havana Leaf Alii:! Packers of Puerto Rican Tobacco Havana Office Puerto Rico Warehou.e: New York Office: Hnvana Office- SAN MIGUEL 136 CAVr/' 178 VVATFR STREET J. K. LEAMAN Pack«r of and Dealer In Leaf Tobacco Offloo and Saloaroom 110 112 W. Walnut St., LANCASTER, PA. Warahouaa*. Bird- In- Hand, Lanoaatar Co., Pa. John F. Nissly & Co. Packers and Dealers In LEAF TOBACCO ^nd Importers of HA VA NA No. 143 Market Street, Lancaster, Pa. CARDENAS y CIA ^'•'•'' '""'"^' "^'^^^' Almacen de Tabaco en Rama SPECIALTY-'.imLTA ABAJO AND ARTEMISA U4 AMISTAD ST. HABANA. CII*A HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA— CJonsulado 115 Y0KK, No. 130 Water Street BREMEN, Wholesalers Raise Tobacco Prices in Britain The l»ritish Government's action in raising the duty on tobacco has been followed by a meeting of London wholesale dealers at which the following revised retail prices were agreed upon: All tobacco and snuff to be advanced 2d per ounce, except tobacco manufactured in bond and other expensive brands; cigarettes sold by weight to be increased by ^d to od per ounce; Id packet cigarettes to be advanced to J>:.d; lj_|d packets to J:^:4d; 2>^d packets to 3>{>d; :Jd packets to id; Sy^d packets to 4K'd; Ad packets to 5d, and all packet cigarettes above these prices to be increased nt the rate of IjSd per 10. Jt was decided that British cigars sold at prices rang- ing from I'Sd to 3>jd should be increased a ^d each; and higher class British cigars Id each. Commenting on the situation, the "London Tinuh" says : "The eft'ect of the increased duty on tobacco will prob- ably mean that the consumer will be asked to pay an addi- tional 'id an ounce for what he puts into his pfpe. W hen last the duty was increased by Is lOd on the pound, the tax was passed on to the smoker at the rate of l><>d an ounce on the cheapest tobaccos and of 2d an ounce mi the better kinds. An advance of '^d all round is now antici- pated, and even shag will cost Td an ounce. The popular packet of ten cigarettes, which a year ago rose in price trom -id to Id, will now cost 5d. "The trade and the public had expected the imposition of the additional duty. Kumor, in fact, had suggested a heavier increase than the Chancellor of the Exchequer lias put on, and during the past week there has been a run on the tol)acconists' shops to buy at the old prices. "Tobacconists do not expect that the new duty will S( ri- ously affect their sales. I'or a few weeks there may l)t a falling off of business, because so many customers have got a pound or so of tol)acco or a few hundred cigarettes in reserve, but when these are exhausted the higher prices will be cheerfully paid. The fact that Uonar Law expects the tax to yield 'an additional £r).uun,uuu is a clear indica- tioti that hi believes smoking will go on as usual." Manila Cigars Gain 24,000,000 First Three Months Fqilowing it a comparative statement showing by nionth* tN numbera of cigars and cigarettes exported to the United States during ^c lirst three months ol HdO and lun Month January, February, March, 191G tni &^m^m ««,i6i',e»u T<^l. iy,U83j|M 44,Tf3,68t Increase, t4,14U,52» Month Ci^»»^ft 1916 mvi January, 'ioo.mni «01.CMM» February, my/tno 395, Totol, Decrease, m»,«fio l,403,MHi CWANT Reynolds Tobacco Company Increases Capital The R. J. Reynolds Tcibacco Company has annomccd to stockholder* an increase of fo,iHM),uo(i in ^ f p« centj cumulative preferred stock. All is offered m holder^ o^ common stock. This will five the cotnpany « capttu. o $-^n,uou,000. THE TOBACCO WORLD 29 Urgesi assortraent of Plain and Fancy Ribbons j Vilto (or Sacupie Card and Price Lbt to Department W CigarRibbons WM. WICKE RIBBON COMPANY ^MufActurers of Bindings, Galloons, TaffeUs, Satin and Gros Grain WOODHAVEN AVENUE. GLENDALE. NEW YORK gttablished 1890 Correspondence SoHoiled KEYSTONE VARIETY WORKS HANOVER, PENNA. Cigwp Ribbons, Silk Imitation and Mtulinola Ribbon Printed or Stamped in Gold or SilTer Labels. Stock Gw-da. Give Ua a Trial. We Want Your Opinion JOSE F. ROCHA Cable: **OONAIXBS" Havana Leaf Tobacco ■epocialidMl Tabacoa Finos de Vuelta Abajo Partido y Vuelta Arriba SAN MIGUEL 100 HABANA, CUBA M. A. SUAREZ & CO. (S. eo C; Growers, Packers W t ^T^ 1 and Dealers in JLeat lObaCCO Figuras 39-41, Cabie "CUETara" Havana, Cuba L0EB-NU5IEZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. fHIRD STREET. PHILADELPHIA K. STRAUS & OCX lOiPOftW* of HAVANA AND SUMATRA Aad PMkan of LEAF TOBACCO Mi, Ml, 3«i and 307 N. Tbird St.« KMsdalpbls HIPPLE BROS. & CO. iBiq>orters of Havana and Sumattw ftM Packers of Seed Leaf Tobacco '•* V Finest Retail Department in Pennsytl^mf 151 North 3d St, Philadelphia E. Kosenwald CEL Bro. Hi WATEK STREET - - - NtW YOBIl I LESLIE PANTIN Commission Merchant Leaf Tobacco & Cigars Consulado 142, Havana, Cuba I. KlAffenburgh o. sons QUALITY HAVANA Neptuno 6. Havana. Cuba - 88 Broad St.. Boston. Ma«». ERNEST ELLINGER & CO. Paclcers and Importers OF HAVANA TOBACCO HaTaiia Warehouse, Salud 15. New York Office. 133- 137 FkMH Si. MENDELSOHN. BORNEMANN (Si CO. HAVANA & PORTO RICO TOBACCO 196 WATER STREET, NEW YORK PACKING HOUSES: HAVANA. CUBA. CATAnO. PORTO RICO THE YORK TOBACCO CO. Z ^J:^" " LEAF TOBACCO Omce and Warehouse. 13 East Oark Av«ane. YORK. PA. MANUFACTURERS OF CIGAR SCRAP TORACGO I !■»■■■ Warshoec* Maato 1«7 T*Uph< Joka 1942 M. LOPEZ & CO. Formerly of CALIXTO LOPEZ & CO. vuELTAmiiffoBAccos 90 Wall St., New York MILTON He RANCK Packer and Dealer in Dome^ic Leaf Tobacco Office: Cor. Duke and Chestnut Street! LANCASTER, PENNA. Packing Houses: Strasburg and Lancaster MAXIMILIAN STERN Havana Tobacco Clavel No. I, Havana, Cuba 165 Front Street, New York ESTABLISHED 1677 NEW FACTORY 1904 H. W. HEFFENER & SON Steam Cigar Box Manufai^lPin AND MAKERS OF Patented Wire Bound Shipping Cases HOWARD «c BOUNPABY AW. YWK, PA. 80 THE TOBACCO WOBLD „ENUE NFW YOR>< AL I \( I I l^'l 1'"^ Cigar Box Labels Bands AND Trimmings WESTERN OFUCE 179 West Washington St.. Chicago, III. CANADIAN REPRESENTATIVES B. B. B. Co.. Montreal, C«nada PHILADELPHIA OFFia 322 Chestnut Streat SEUJNG IffiPMSENTATIVES ADOLPH FRANKAU * CO.. 129 Fifth Avenue, New York Ci^ ^THFMOEHLE LITHOGRAPH,. .13, CiARENDOM R0AD&EAST37^iST. BR00KLYN,NY, LABELS & BA BRANCH OFFICE no West Randolph St. ChicagoJu. WM. F. COHLY & SOH CIGAR BOX LABELS BANDS AND ADVERTISING 27 South Second Street, ttsrULAR WEEH.T SALES EVERY THUR^AY. CIGAftS. TOBMIO ^^S^M^ASnra^. SPECIAL SALES OF LEAF TOBACCO. ^!l. ^N^imii ^OTED. ADVANCES MADE. SETTIAIIMnt MADE ON DAY OF S^^ NEW YORK Parmenter Wax-Lined Coupon Cigar Pockets A^RD MWECT wsLorrBcmos A^^wr MOISTtfRB HEAT AND BREAKAGE f mOORSED BY All- mUXUmS, and ate A« MC^T EFFECTIVE Advwtt^r MbAw l^mm Racine Paper Goods Company ilACINE, WIS., . - . . U. S. A. HIC4S2 MANUrACTURtR OF ALL HINDS Of HEW YOU OHIGAOO, !•• mmt MOITBOB MjOVW O. cava. Mirr. ^ HIGHEST QWlllTy^ CIGAR BANDS SHOW CARDS FOLDMG BOXESv ETC. W:? STE 257-265 WEST irST'sTEiMCRBUiiMM HEW YORK. LITHOGRAPHIC SPECIALISTS rOR TME CIGAR & TOBACCO INDUSTRY SKETCHES FURNISHED UPON REQUEST MANUfACTtfMMS SPECIAL ^ PROCESSj^ f BELIEVERS IN PUBLICITY I''k** '«'•«««■* •»«»•«■•• of the trade have reliable tfoode to seU and want our ■ubacrlbera to know about tbem. Read tbelr story and wben wrltlad teU them you aaw it In THE TOBACCO WORLD. .-. No borfn. Ad veSin? .Smite " 1 ses Page 30 Acker, Merrall & Condit Co., New York Alvarez & Co., Manuel, New York ".'.".'.'.'.'.'.".'.'.".'" American Cigar Co American Lithographic Co., New York .".'...".'....".....,'.'.' American Sumatra Tobacco Co I,'.!!..!!! *g' American Tobacco Co., The. New York ...,,...'.'.. 6 23 Arguelles, Lopez & Bro. * 5 m Bachia & Co., M. A. Bayuk Bros., Philadelphia !,!!!.!!!.!,."...!.' 5 Behrens & Co., Havana, Cuba 10 Bobrow Brothers !..',",!".!.!!! ".Cover IV Boucher Cork & Machine Co., Inc .'.'.'.".'.'.' S Brunhoff Mfg. Co. , ....'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.' ~ Business Opportunity ] ^ Cado Compamr, Inc 24 Cardenas y Cia, Havana .' !!!.'!!"!!!*!!!"!! n Cayey-Caguas Tobacco Co '..'.'..'..'.'.'.".' — Cifuentes, Pego y Ca., Havana, Cuba ..........' - Comly & Son, \V. F., Philadelphia '......! .^3 Commercial Cigar Co Compania Litografica de la Habana ...!....!!!!!!.'.!."!." — Creisman's Sons, Allen R _ I^isel-Wemmer Co., The, Lima, 0 3 Demuth & Co., William _ Dunn ft Co., T. J., New York ...' ..'.' 5 iHtys & Co., H _ s tisenlohr. Otto, & Bros,, I ncorjKirated Elltnger & to., Ernest ...., ••44" CiKar Co. . Frienmn, Sidney i ritrs & Brother. .1. . New York 4 29 7 27 liatla Suiiiatra Co «iait> Cjgar Co., t. II (itneral Cigar i'u., Inc i(iK-rra, V., JJiaz & Co.. Taiis|t.i. l"l; H Hamburger Bros. & Co. I leek in Can to Hiniiur Cw S..!i, II. W., V..rk. I'a. ...... Heilaiid ^ to., John F.. Laiua-ter, I'a. Helme Co., Ceorge W., New York ...... Henry'?. tiKar iH Heyw,.,,il. Mr.i-»er & Voight Liii;,, ( , . Ilililjle ISr..^. ^ to., I'hiiadel|»iiiu ...... IJ .1 ..vt T IS E 9 « « ¥ < 4, £ # 4 a itles* ft Hliuiufitha!, Ltd., Philadelphia KaHeii'uurgh & Son*. 1., Boston. Mass, Key^tu!ic Variety Witrks. Hanover. I'a. Krnu*?.iriati. E. A., .New S -rk Kriii.ky, 1. H ......,,.,. laiiflaii. Charle?.. New York .... J.iine. R.,!.trt K,. New %ork „.... l-i.iiuan. J. K... Laiitajter. l»a. ..... It\\i'. 1.. < ijiar MamitaeluriiiK t .1 liupttt Jv Myers roiiaetfo Cu, ,.,. F ifli-Xiiiiez Toliaec 1 (1, .,....,,.,, i. iiweiiilial A: Suii!.. S .,....». 1'., 4 m Lopejt, Manuel ^*^ Lope? & Co.. M .■.".■.*;.*.■;::■ i LoriUard & Co., P ' •• t^ Lovera, lose _ Lozano, F., Sons & Co. ........,....'.'..'..'.'.'.'."."." "V ^^ . •••■•••*•.■•.»*•... ...,,,,.....,..v over II M Manila Advertisiug Agency Melachrino & Co., M. , " Mendelsohn, Borneman & Co., New York ". '.'.;". ■.'.".; .■.■.!■.* MeiTiam Segars, Inc ' __ Mi Favorita Cigar Co., Inc .',..' ," _ Miller. DuBrul & Peters 23 Moehle Lithographic Co.. The, Brooklyn .".....'.','.".'.'.",■.'.'.'.■.■.■■.■.'.'.■.■ S Morns & Company, Philip 7 10 10 29 N Neuberger, Heinrich. Havana Bkic^las & Co., G. S., New York NiMly ft Sons, E. L., Florin. Pa Nissly ft Co., John F„ Lancaster, Pa. n Pantin. Leslie, Havana, Cuba Park ft Tilford _ Psrtagas, Havana, Cuba ..!.'.".".*.'.".*.'.' '.'.'.'.■.'.'.".'.'!.'!. '."'." ." ' — FasMen-Voice Lithographic Co __ Patterson Bros. Tobacco Co »a Pendas & Alvarez !.!!!!.'!!".!!!!!".!"!!"! ', ? Perfect Humidifying Co , ......".*."..'.'.'.'.'.'.*.'.'..' .'. ... — Philippine Tobacco Company * '.,..'.'.*".*.'.*.'.'.'..'. Philippine Tobacco Co., Inc .'...'.... X'os^r IS Por Larranaga ...!!!!!..!. Portuondo Cigar Mfg. Co., Juan F, ."...!.......".......".!!....!..,! 3 R Racine Paper Goods Co., Racine. Wis. Ranck, Milton H., Lancaster, Pa Rcgentbon ft Son, E.. New York Reynolds Tobacco Co., R. J Rocha, Jose F Rodriguez, Salvador Rodriguez, Arguel les & Co Roig & Langsdon, Anton io Rosenwald & Hr.s., E., New Yurk , ..Cover ...Cover u 29 11 5 ..9 Sua re Tavlor. Wni 'ri,.k \ ( .... 30 3;i 3u 2^ T. . t iiiiiu Aitiericiii Cigar Co L. S. IMayiiiii i nrd Comiiany .. I'niteil State* Tuitacc. ( ).. Kiel Cniversal Tuliaeco Machine Cu ri.;i:aiin, H,. Havana .,„,.,*... V id. Va t #«:;#-#«»# m i , i , w Weyinaiiti-Brutoit C^ ,.,,,,,.,.,,,... Wteke Hibboa Co*. Wl«« New York .ti,'n,AM^tg IV York T0I, Tiu, York, Pft» "^ ^ ^:i J -^PENHAGENJ 'v-SNlIFF • %'.•■ ""^iLi:. „_ mi^mmmtii^ WE GtAR4NTEE Copenhagen Snuff To Be ABSOLllfELY PURE WE guarantee Copenhagen Snuff » made from the whole leaf of Tennetsee wd Kentucky Tobacco. We guarantee the sweetening and seaaoning and flavors and «:ent. m fact ^eTvrhma that is added to the tobacco or put on the tobacco, .s pure and r.7be u.ld freely in food under the United States Pure Food Laws. OUR OFFER THAT every user of Copenhagen Snuff can feel entirely safe and know that he is using a pure tobacco, we ofter to any man (including our own employees) Five Thousand DoUars who wdl .how our guarantee to be mconect. or to any man who find* in Copenhagen Snuff a. manufactured and shipped by us anything used in the tobacco or on the fobacco that may not be used freely in food products under the United States Pur. Food Laws. Weyman-Bruten Comoany 1117 Broadway Neiv York PRESIDENT Mr. Dealer-lhis Sign onVburWindoiu RUSKIN Cigars^ r I i i and a Bii; Stock of John Ruskin Cig^ars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins— the best and biggest value in the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and nriade of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS CIGAR MFG. CO- NEWARK, N. J. The largest independent and roost progre««ive ogar factoty m the world. i THEY COULD BE SMALLER BUT NOT BETTER PHILIPPINE TOBACCO CO., Inc. Manufacturers of High Grade Manila Cigars AND Exporters of Leaf Tobacco EXCLUSIVE BRANDS FOR DEALERS ORDERING LARGE QUANTITIES CORRESPONDENCE SOLICITED Cable Address '*PITCO;' P. 0. Box 654, Manila, P. I. Lorillard's Snuff , : Est. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax^s Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccohoys — *Kappees — High Toasts Strong, Salt, SWeet and Plain Scotchs MANUFACTURED BY CeORCE W. HELME CO., Ill Hltk Ave., N«w Y.rt THAT'S Why The sale of Bold ;Cigars continues to increase- the quality remains ever the same. Bold is known and deserves to be known as the nickel cigar ''Above All ss The ever increasing prices of tobacco, in fact everything necessary for the manufacture of Bold, has not deterred its quality. In fact, we shall always maintain BOLD "Above All 33 BOBROW BROS., Philadelphia '■»*- S-' ^ f F>": . .'H -'t ^-v / f JUNE 15th 1917 Leading Features \ \ >VAV George L. Storm Becomes President of Tobacco Products Corporation Regensburg Still Urges Plea for Uniform- ity in Added Cigar Tax Carloads of *'Cincos" for Detroit Regulations Governing the Inspection of Damaged Manila Cigars and Cigarettes Jeitles & Blumenthal Celebrate Flag Raising Record Prices for Amsterdam Leaf Knickerbocker's Broadway Jottings Trade Letters of Viiiil Inte»*est From All ^ Sections Latest Reports From the Cuban Market Latest News of the American Leaf Tobacco Market Registration of New Brands of Cigars Cigarettes, Tobacco, Etc. ESTABLISHED 1881 JJ.S. D \BRARV RECt'^£-0 \ JUN'^T1917 \ Vol. XXXVII No. 12 PUBLICATION OFFICES: 236 Chestnut Street, Philadelphia F.^O LOZANO TRADE MARK leg. I'. S. Pat. Offic* V WL IjOZANO F. LOZANO, SON ©• CO. U S. BONDED f:iGAR MANUFACTURERS Makers of the Famous "F. Lozano'' Brand Clear Flavana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York Address. 437 Fifth Avcnvc .1!!'!" \\\\\ \ I ■•?«;;■! ••^ ''>J P s^i yyy^y ^HtfVRUES TOE©R] /^9>^*i MADE BY ^X SALVADOR RODRIGUEZ rJjV/ TAMPA, FLORIDA ^^ ^ Valxiable Business Asset to Every Up-to-Date Cigar Dealer WareKouse, Havana, Cuba NewYorK, 1600 Broadway XffoWKMAA^SiJf:, THE TOBACCO WORLD M ADi: IX BOND Biw29E93^^^^^^^^^^^^^^^^^^^^^^l '^.^m HAVANA CIGARS Quality Beat Workmanship MADE BY V. Gnerra, Diaz & Co., Tampa, Fla. +— ■I n ■■ ■■ ■■ f i«— » n ■■ ^.«>^^— «— »■ n ■■ ■■ ■— La Flor de Portuondo "EL GRANDE" The ^c/cr£it CIGAR MFG. CO. PHILADELPHIA »«a«H^aM^i ■ m ^■■^^■■w »■■ ■■ ■ ■» n^^>ii* *■■ ■ ■■^i^WjMi — 4* ! 4. MANILA CIGARS ^5 Aft'/d and as Cool as a breeze from the sea — Manila Cigars burn perfectly— They are all hand made, Spanish method— They have body and character— A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Ever^ ^Box I|I .. .. .. .. ■■ .. .. — — ■■ .. ■■ ■- ., ,1 ,j ^^ j^ ^^ ^i \ ESTABLISHED 1867 Y. Pendas & Alvare WEBSTER CLEAR HAVANA CIGARS Our Motto: "OUALITY" Office and SAlesroom, SOJ-603 THIRD AVE. NEW YORK CITY , 1 n H ■■ U l» ■» ■■ ■■ ■■ ■■ ■» 11 ■»- For Gentlemen of Good Taste San Felice CIGARS TKe Deisel-Wemmer Company LIMA, O. ■ai m^^aiM — " — — " ■ " -" 1 11 11 ■ 11 THE TOBACCO WORLD THE TOBACCO WORLD CIGARS reduce selling cost-- because an ever constant demand, created by Cinco Quality, insures a quick turnover stock. LONDRES CONCHAS PANETELAS OTTO EISENLOHR & BROS., IN COf PORATEO PHILADELPHIA. Strictly Independent Manufacturers CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street - New York Board of Trade Bldg., Montreal, Canada II 11 II Ill " Quality Paramount CELEBRATED H. UPNANN CIGARS 4.—. »IH^— «» ■» n» ■»- i i m 1 m :iS::i m m i Pnff-n^rft* Father Time Ages VELVET. rariners. ^^^^^^^ ^^^^^^ Mellows It. An Unbeatable Team: Time and Nature. When tobacco manufacturers try to substitute hurry-'jp curing methods for slow, natural ageing t)f tobacco, you smokers pay the price. There is n«» better method of bringing out the mellowness and mihlness of "Kentucky's best" than two years" natural ageing in wooden hogs- heads. Think a)K)ut that over a pii>e of VKIA'KT. Juqaa.1t^,^lUJiA6. M^' nearly matured tobaccos ^'^'^ l\ •orter favor VELVET (\r^fC^ V in looks. <^^ •■■■ .:!=:iis;iiiifr,:.; One of the advertisements in the "Bigger than Ever" Velvet Smoking Tobacco Advertising Campaign. Watch the magazines and newspapers. M •;!iJ NADE AT OUR NEWARK, N. J. FACTORIES •^ROCKY FORDK* QUALITY— HAND MADE-SUMATRA WRAPPED-NICKEL CIGAR We also manufacture, at our several factories located at PITTS- BURGH, PA., a very attractive and extensive line of Cigar; and Stogies to retail at 5 for lOc — 4 for lOc— 3 for lOc and 2 for 5c., giving the Jobber and Retailer an exceptional margin of profit. Write For Full Information UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH Ji Cigar toith Hardly a Rival MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUGUST KUTTNAUER, Gtitnl RepitMnUtive, 23S FIFTH AYE.. NEW YOU Free! Free! SAMPLES Ask and You Will Receive ....FIFTH AVENUE.... A Union Made Cigarette of Quality lOc FOR PACKAGE of 10 Mouthpiece. Cork or Plain Tip I. B. Krinsky, Mfr. ITwC u.r. UVE DISTRIBUTORS WANTED £. H. GSTO CIGAR FOR FORTY YEARS THE STANDARD COMPANY Br yfVfh CImt H«wie Cican Are Judo*) Write for Open Territorr FMtory: Key. West. Fie. New York Offiee: 203 W. Broedwer T. J. DUNN .■■Si— •••— >y -••—»•— •■^•■- mn^—n »■— ■■«— n— ^»« li ■■ ■■ ■■« II n " ■ ^-wi.i.i —•' » ■ M^MlBM^M** THE TOBACCO WORLD > * |» D '*/*rJHEQt-Aj;TVSH0KE M.A.CyN4TtCo ■. ^ ^^t OWL «,,^^ t ® t1 5*STRAIGHT TURNOVER •T^URNOVER means the rapid turn you •*- make on an advertised Brand of Standard Quality into Uncle Sam's good money. Turnover means that you realize on Adver- tised Brands in the shortest space of time. You don't depend upon your investment to pay your rent, your salary and other expenses — it's your turnover that does the trick. Advertised Brands is only another way of saying — A quick turnover and larger profits. GENERAL CIGAR CO., INC. NEW YORK CITY K V,- V > - ..*.• % 9 £] 10 THE TOBACCO WORLD —» ■■ ■■ ■■« -»■ 11 ■■ ■■ ■— ■ ■■ ■■ ■■ ■■ PHILIPPINE TOBACCO CO., Inc. Manufacturers of High Grade Manila Cigars AND Exporters of Leaf Tobacco EXCLUSIVE BRANDS FOR DEALERS ORDERING LARGE QUANTITIES CORRESPONDENCE SOLICITED Cable Address "PITCO." P. 0. Box 654, Manila, P. I. i^»^»l«^M^M-^»«li-^— — - ■ ■■^1 pRAT certainly did one thing, viz: raise the tobac- co-value-giving limit sky- high. 10c quality— I Oc quantity —retails in the Patterson duo-paper package at 5c Would cost double^ in tins. Most jobbers are supplied. Origin*! Pattcraona oi Richmond. Va. The Standards of America Lorillard's Snuff , : Est. 1760 Rail Road Mills Snuff, Est. 1825 il & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccobops — K^appees — High Toasts Strong, Salt, SWeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELME CO., Ill Hfth Ave., New Yerk U.S. LOEWENTHAL S. LOEWENTHAL B LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK m M ■■ ■■■ ■ ■ t I "LA MEGA" "^SSv" HAVANA CIGARS OF THE HIGHEST QUALITY AND BEST WORKMANSHIP F. Guerra, Diaz & Co., Tampa, Fia n n ■■ ■■ " "i» M. MELACHRINO & CO., Inc. EGYPTIAN CIGARETTES Yob Cannot be Mistaken If You Stock the Easiest Sold Cigarettes M. Melachrino & Co., Inc., arc purveyors and supply all the Courts, Embassies, lao Clubs and 360 Regimental Messes throughout Europe GRAND DEPOTS OF i London. 8 Regent St.. S. W. C.lcu«ta. 10 Governmen. Place CAIRO. H«d Office ^nd Factory M Melachrino & ( .. .Inc. I Capetown. South AHe. AI.Modria. Rue Chenff Pacha Hamburg. 18-20 Grouae Backeratraae AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE LIST UPON APPUCATION 214-216 WEST 47th STREET, NEW YORK n n n^— ■■- -Ml - XXlEr Vol. XXXVII. PHILADELPHIA AND NEW YORK, JUNE 15, 1»17. No. 12. •JE0R6E L. STORM HADE HEAD OF TOBACCO PRODUCTS CORPORATION Daniel G. Reid Resigns Presidency to Head Directorate — Unanimously Choose Former Cigar Man as Successor — Directors Increased to Thirteen G EORGE L. STORM, who has been senior vice- president of the Tobacco Products Corporation, was recently elected president by the unanimous vote of his associates, following the resignation of Daniel G. Reid. Mr. Reid resigned to become head of the board of directors. At this meeting, (ieorge Harder, presi- dent of the Essex Eoundry, of Newark, was elected a di- rector, the board approving a motion to increase the num- i>cr of directors from twelve to thirteen. Mr. Storm becomes president of one oi the nK^st im- i 'itant concerns in the industry, fie takes with him into • ••'ice a practical experience, a record <»f accomplishments i'lV'I a shrewd judgment, all of wbich have been i)artially i< sponsible for his rapid climb up the ladder of success and 1< - entrance into the presidency of one of the most influ- t'l.tial corporations in the tobacco industry before he has •It 'lined his forty-second birthday. George I.. Storm is the son of Henry Storm, of Straiton »S '^torm. He started in the cigar business in a small way Hi I'.ast Twenty-seventh .Street, and after a short tinu' J" ed the selling staff of tbe cigar jobbing house of R. C. I'' \vn c^' Company. Later he oi)ened a retail store and J<»' 'ing house opposite the Manbattan Hotel on East I'orty- ^t- 11(1 Street. He remained in that location until he suc- ^'< led R, C. r.rown & Company, as the result of the sale (Continued on Page 2o) MR. REGENSBURG STILL HOLDS FOR UNIFORM RATE TAX ON CIGARS His Argument Sent to Each Senator— Belief That Finance Committee Failed to Distinguish Between Manu- facturers—Much Interest Evinced gTwlSAAC REGENSHURt;, treasurer of E. Regensburg 2^*^ & Sons, has not been a bit daunted in his belief ASM ^^]^^ Congress should pass a law which will pro- vide for the continuation of the svstem of taxing cigars on a uniform basis, no matter how high the tax, and he is making every effort on behalf of his firm and other members of the trade to put the matter squarely up to the individual members of the Senate, who must finally vote upon the bill as presented by the Einance Committee of the Senate. On June 2d, Mr. Regensburg, following up the care- fully prepared argument which he submitted to the Senate I'^inance Committee during the month of May, sent the fol- lowing communication to Hon. E. M. Simmons, chairman of the Einance Committee: Letter of June 2d Erom articles appearing in this morning's Xew York newspapers, it is evident that further pressure has been brought to bear on the Senate Einance Committee in the matter of the proposed tax increase on cigars and tobacco products. The proposed scale of graduated increase tax on the selling price of cigars will cause extreme hardship and will not be conducive of the best results. It must be borne in mind that cigars at the source are sold at certain fixed and established prices per thousand. iMve-cent and ten-cent cigars predominate in sales and are sold by manufacturers respectively at $:{.") to $37. ."in per thousand for nickel goods and from $.">.5 to $()3 per thousand for cigars retailing at ten cents each (or between seven and one-half cents and eight cents each at the hundred rate to consumers). We have made the recommendation for a unift)rm flat rate tax in- crea.se per thousand cigars, and if the recommendation that we have made is not considered favorably by the conunittee, it is paramcnint that they determine (in the event that thev decide in favor of a graduated tax increase) what will con- stitute the sales price and what tax should be ])aid at the source. As manufacturers of high-grade cigars selling to con- sumers at retail for ten cents and twelve and one-half cents each, we claim that if a graduated tax is fixed by the com- mittee, we would only be obliged, legally speaking, to pay tax on five and one-half cent, six and one-half cent and eight cent rates (which are our wholesale prices at the source), unless the committee would specifically provide and define the cor- rect interpretation and meaning of the dra.'^tic measure tenta- tively projiosed. To obviate serious complications, we again, in all earnestness, recommend to your esteemed committee the adoption of a flat uniform price tax increase per thousand cigars. • No matter what the article, it has been customarv to tax at the .source. I'uder the revenue laws now affecting cigar manufacturers, it is natural that the tax nuist be collected at the source, and in that event, how much .idditional tax is to (Continued on Page 24) 12 THE TOBACCO WORLD THE TOBA(;CO WORLD 13 THE. TOBACCO WORLD ESTABLISHED 1881 PUBLISHED ON THE 1ST AND 15TH OF EACH MONTH BY THE TOBACCO WORLD CORPORATION J. IaAWTON KENDUICK, Treasurer PUBLICATION OFFICES 2.36 CHESTNUT STREET Bell Telephone— Lombard 1768 PHILADELPHIA Keystone Telephone — Main 1824 J. LAWTON KENDRICK Managing Editor HOBAHT BISHOP HANKINS Advertising Manager BUREAUS OF SPECIAL CORRESPONDENCE TAMPA MILWAUKEE LANCASTER CINCINNATI HAVANA. CUBA, OFFICE— PERSE VERANCIA 8, CARLOS M. WINTZER Representative Subscription in United States, Postage Paid $2.00 per Year Foreign Subscription, Dominion of Canada and otlier Coun- tries of Postal Union $3.50 per Year Single Copy 16 CmU ADVERTISING RATES MAILED UPON APPLICATION Entered as Second Class Mall Matter December 22, 1909, at the Post Office, PtailMtolphia, under the Act of March 3, 1879 Vol. XXXVII JUNE 15, 1917 No. 12 TOBACCO MWft'fHANTS* ASWKJIATION OI' UNITED STATES JACOB WERTHEIM, New York President QEORflE W. HILU New Y.^k Vice-President EDWARD WISE. New York Vice-President JESSE A. BI»Cn. Wheeling. W. Va Vice-President JOSEPH F. CULLMAN. JR., New York Vice-President ASA LEMLEIN. New York Vice-President LE< >N S( H 1 NWST. New York Treasurer CHAliLES DUSIl K 1 ND. New York Secretary New Y'ork Offlcea, 5 Beekman Street CIGAR MANUFACTURERS' ASSOCIATION OF AMERICA FREDERICK HIR8CHHORN. r.4th St. and 2d Ave.. New York .. President CHARLES J. EISENIXJHR. 931 Market St., Phila., Pa Vice-President JOSEPH B. WERTHEIM. Slat and East End Ave.. Mhafn. N. Y. Treasurer S. K. LlCHTENSTiCIN, 10 Exchange Pi., Manhatttin. N. Y Secretary THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION JOSEPH CULLMAN. Jh.. N»w York President W. J. LUKAWITZ. I >ayton. O Vice-President GEOROB BERGER, Cincinnati. O Treasurer JOUBPH MS3NDRLS( »HN, New York Secretary INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION J. A. BLOCK, Wheeling, W. Va President WOOD F. AXTON. Liiuisville, Ky Vice-President RAWLINS D. BEST, uovlngton, Ky.. Secretary-Treasurer Despite the cry for an increase in the retail prices of cigars we find a considerable division of opinion among both the manufacturers and retailers. Already a number of manu- facturers arc working on smaller sizes, thus Will Make enable the brand to be soW at five cents straight, Smaller Sizes while the manufacturer may $Am be able to ^ving on labor and raw amaterial, which will absorb the added war tax. , There is justification in the belief that six- and seven-cent cigars can be sold, but in nowhere near the volume that nickel goods are disi»sed of. A lar^ manufacturer recently said that it was a serious matter to even consider changing the retail price of a brand wiling at ^ve cents straight, and interviews with a number of retailers bear out this statement. The opinion is that a smaller cigar will not hurt sales to the same extent as will an increase of a cent or two in the retail price. We know of some very large orders recently placed for high-priced goods where the jobber and manufacturer eacli agreed to absorb one-half of the war tax, whatever it may be The other day a manufacturer called attention to an order he had just placed for domestic tobacco at thirty cents a pound. He had paid previously twelve cents for it. Right there his cost of production increased about $3.50 a thousand. There must be a readjustment, but it is safe to assume that the large manufacturers of nickel goods will proceed very slowly. The war is bringing many financial burdens to the consumer and his cigar and tobacco purchases may be curtailc d somewhat as a result. To raise the price of nickel goods at this time may not work out as successfully as a reduction in size. S0 Jd^ Retail cigar dealers in certain sections of New York City, who have evidently felt the pinch of advancing prices in the match industry, have made a startling innovation by distributing to their customers matches Matches "Made made in Japan. In Nippon" The packages are similar in nearly all respects to the familiar flap packages which are used for advertising purposes by chewing gum concerns. United Cigar Stores and many others, with the exception that instead of a double row of matches, one of which is broken oflf as desired in the American-made pack- age, the Japanese manufacturer packs only eight matches to each package, with a yellow sulphur head, and the tips are mounted on soft, red-colored wood, which is stamped in manufacture into eight strips, so that the sticks will easily divide, and give a firm base when the match is struck on the box. The dealer, who handed out one of the packages, said he could buy them at considerably less money than he could American-made goods, and that as is well kinjwn. the item of free matches played such an important part in the overhead cost of a retailer, that he personally felt unable to pay the advanced prices on the American-made inatcli. and when the Japanese goods were offered him, he juniped at them at the prices quoted. This incident of the invasion of New York City with matches made in Japan is indicative of the wonderful \\«'rk which the Japanese people have been doing in the past three years in getting their goods into the available markets <»t the world; and yet the qitestion will ix>p up, "How h it that the match manufacturers of Japan are so equiji'td that they can make goods over fifteen thousand miles away and ship them at abnormal ocean freight rates to the United States, and then undersell our home manufacturers?" Ralph B. Oppenheim Leaves Eastern Cigar Manufactu Ralph H. Oppenheim, sales manager of the l^a^ Cigar Manufacturers, Incorporated, of Perth Amboy, has severed his connection with that firm. In referring to the matter, A. P. Rippenbein, seen and general manager, stated that the firm regretted much the severance of relati(ms as they had always I most pleasant. There is no change in the controllin; tcrests of the firm, this being held as heretofore b.\ family of Morris Rippenbein. rers I -rii iry V ry .en n- tlie Samuel C. Preston, who conducted one of the i f j^t cigar shops in Cloverdale, Ind., went on the financial i i ks on June fth, and filed a voluntary petition in bankrni»u> His schedule showed debts amounting to P13f, with niy $880 worth of assets. ff* — " •maaNM^^Ha !■■ ■■ H ■■ ■■ Ml H M M ■■ i.Wi 1 —IH— ^— ««— «^ ———»———<■ H 11 DETROIT SMOKES "CINCO" BY THE CARLOAD Lee & Cady. >vho are the Detroit distributors for the *'Cinco" cigar made by Otto Eisenlohr & Bros., Incorporated, have a large standing order for semi-monthly shipments. But Charlie Iliggins, who is l>uyer for Lee & Cady, found out that they needed still more, so he telegraphed an order in seven figures to be incluifled with the next semi-monthly shipment. This brought the number of cigars to go out in one shipment up to 4,250,000. If Chariie Higgins was to be granted an extension of life until he, personally, consumed this ship- ment, at the modest rate of ten a day, Chariie would still be blowing smoke rings from "Cincos" in Anno Domini 3082. It would take him more than IKU years to get to the last box. If Chariie was willing to fulfill the contract up North where "The nights are six months long," and the davs the same, he could add some four hundred thousand years to his life. This would, doubtless, establish a new high record for longevity and put an everlasting quietus on the anti-tobacco cranks. 4— . FUaiMpMai £f ^(tes I >. ( )strow, Seventh and Chestnut Streets, is displaying ■ 'A'liiiiration" cigars in the window of his store. I K. W hitner. of Arguelles, Lopez & Bruther, called on the trade recentiv with excellent results. ' ieiieral Marius," ten-cent cigar, is being featured ex- tendi \.ly by Duncan & Mourhead, at Ui Chestnut Street. I)a\( Aschenbach. sales manager of Bayuk Brothers, lia^ !( rently returned frum an extended trip through the \\ e>t. Leach & Company report that they are enjoying a steadily increased call for the 'Marie Antoinette" brand, made by E. Kleiner & Company, New York. Yahn & McDonnell continue to push the "La Sultana" brand, for which they have the distribution, with the result that new accounts are being added almost dailv. The new factory of Neumann & Mayer, located at Lynchburg, \'a., is working steadily on the "Bella Mundo" brand, which the trade is calling for in large quantities. .\. G. Bucher, of the Juan V. Portuondo Cigar Manu- facturing Company, is now calling on the trade in the Middle \Nest. He is arranging for several campaigns on the firm's brands. I'<'i Les.ser, of Salvador Sanchez y Ca., was a recent' viMi who gathered some nice orders for the firm'^ hraii»«' 'Id enlist in the Marine Corps during marine week ■"'" ' ''ad'" ci^rettes. "El Yutan" continues to be a leading seller for Dusel, (loodloc tS: Company, the North Seventh Street jobbers. It i» placed in most of the prominent stands in the business action of the city and has a steady call. " "ig to Ws |ww state of health W . 1 1. Ikihan, head " thi II Draco Cl^r Manufacturing Companv, is in his ""'^ - "Jily a few hours each dav. William R. Bullock, in charge of the cigar department of .Mitchell. Metcher vS: Company, at Twelfth and Chestnut Streets, has taken up his summer residence at Wildwood, X. J., and will te a cornntuter for the next four months. Particularly in the northwestern and m>rtbeastern |»rt« of the city the "Rose-()-Cuba" cigar, manufactured by the Fleck Cigar Conifmny of Reading, is making rapid strides. Cteorge Parker, the < iirard .\ venue jobber, gets the credit for this. 14 THE TOBACCO WORLD THE TOBACCO WORLD 15 H m >■ " "' ■ ■ -•:)• II Ml -W •St 3^ iiii m n III- '■ ' " ' ■M^«ll ■XII M ■■" im ■■ '— The Kaiserhof has changed its name to the Cafe New York. Hubert \l. Lane is expected back in town next week fol- lowing a brief business trip. John W. Merriam is in the Middle West sending in a stack of orders to the factory. Henry Durlach, of Durlach Brothers, has been taking a brief rest at Delaware Water Gap. H. A. Kovira, of ?>enito Ruvira & Company, was a recent visitor to the Boston trade. C. A. Clark, of Adolph l-rankau i^ Company, Limited, recently came on from Montreal to New York. [ustin Seubert. who was a recent visitor, has returned to his headquarters at the Syracuse factory. Alfred Esbcrg, vice-president of the General Cigar Company, Incorporated, was a vistor to \Yashington. Horace R. Kellv, the Manila importer, has left for his summer vacation, which he will spend at Narragansett. \ivian Mvers. of the Cortex Cigar Company, is calling on the local trade', having come up recently from Key West. lose Diaz, head of the Preferred Havana Tobacco Com- pany, expects to leave for Havana shortly on a busmess trip. S. P. Coe, well-known manager of the cigar department of the Acker, Merrall & Condit Company, has been ill at his home. Albert Worch, of the Wayne Cigar Company, Detroit, Mich., who has been visiting in New York, left for home last week. Frederick Ilirschorn, president of the General Cigar Company, Incorpcirated, has been ill at his home for sev- eral weeks. Mark A. Pollack, well-known Havana leaf man, is now visiting in New York. He will leave shortly for home via Tampa. Adoph Locwenthal, son of Perry Loewcnthal, has been admitted to the firm of P. Loewenthal & Company, at 138 \\ ater Street. Abe Caro is back at headquarters after a trip through the South, where he met with unusual success on the San- taella brands. (;. 1. Wlician has charge of the tobacco industry's share cjf the Red Tross campaign which will endeavor to raise fHm,000,(KKi. E. Popper, of E. Pop|)er & Comiiany, made a quick trip through part of New York State, and brought home a fat order bo^. George Themelis, of *'Rose Tip" cigarette fame, has returned to the New York offices following a trip through the Middle West. W'illiam Roberts, president of the R. Steinecke Compaiiv, has recently returned to New York headquarters following a trip through the Middle West. C. W. Doom, of the Cien I'orcieto Company, who has been in Porto Rico for some weeks, has recently returned to Liberty Street headquarters. The American Sumatra Tobacco Company is another concern that has made substantial purchases of Liberty Bonds. They amount to $100,000. A. 1. Lachman, formerly in the Porto Rico business, has taken offices in the same suite with his old friend, Seymour Bookman, at 80 Maiden Lane. lesse Powell, of Lincoln Brothers, has reached X( w York, following a successful trip through the Middle W est in the interests of "First Consul" cigars. The Cado Company, Incorporated, manufacturers of the "Cado" and "Fifty-S'ix" cigarette brands, have rcnuncd to more commodious quarters at 145 Lafayette Street. The first week in July is the time set for the opening pf the "Garcia Grande" ' factory in Perth Amboy. Mr. Klorfcin states that he has room there for three hundred hands. I larrv Rinaldo, who is now Western representative ot the Tobacco Corporation of America, will shortly introduce a big campaign on the "La Sultana" brand on the Pacific Coast. Very favorable reports are being turned into the Chi- cago office of Ryan & Raphael by the New York representa- tive, J. C. Howell, who has done splendid work on the "Lucius" brand in this territory. So rapid has been the growth of the "High Life" cigar, made bv the Gene- Vail Cigar Company, that this firm has been compelled to take over the entire building at Ligiity- sixth Street and Third Avenue. The Cayey-Caguas Tobacco Company reports that orders for "Savarona" cigars continue tt> pour in. Orders are being filled more promptly now due to the arnv:il c»r several large shipments from Porto Rico. "Upmann's Twins," two cigars banded togetluv md selling for fifteen cents, have made a hit wherever n.tro- duced, and jobbers throughout the country are sh(»\M iT ^ lively interest in securing s will not partidimtc at the inscription on Friday. S. W. Lcvine. of H. Dttys & Company, has ret rned from San Francisco, where he went to look after tlurc: celpt of ^c Sumatra tobacco purchased on the Isla «l o Sumatra by the Sumatra Import Cor|Kiration, and t . we that it was started for New York in time for the hr-rip- tlott to 1^ held on the 8«d of June. Max Maier to Reside in New York rmy|lAX MAIKR. who succeeded to the business of A. y^y Blumlein & Company, importers of Sumatra, Java El^ and Havana tobacco, wnth headquarters at 124 Water Sfeet, New York City, has given up his hnine in Detroit, and brought his family to New York, wilt re he has taken apartments in an uptown hotel. Mr. Maier for a long time was connected with the jlhnnlein business in their Detroit branch, and this will be c(in tinned as heretofore, with offices at 160 JeflFerson Street. The new owner of the business is exceedingly popular with the cigar manufacturing industry in the Middle West esiM eially, and this is due in a great part to his keen sense (if linnior, and his love for harmless jokes. A few days before he left Detroit, Mr. Maier called up liis family grocer on the telephone, and in a disguised vniei infurmed the grocer that "That fellow Max Maier ha«l i^iven up his apartment, and was going to skip to New \'<.rk without paying his debts." The grocer promptly t(M.k the wind out of his sails, by informing him curtly over the telephone that he did not know who was talking to liini, but that the truth was an entire stranger to his wunl(l-be informant, and that Mr. Maier was good for any- thino; in his store and for any amount. Thereupon Mr. Main disclosed his identity and told the grocer, much to the latter's amazement^ who he was, and for him to send ar..tnul and get his final check. Then the big laugh. Mr. Maier will be a welcome addition to the Water Strr< t colony. Cado Company Fully Installed in New Home I >rucklieb Brothers, Incorporated, owners of the Cado ('••nil .any. have fully completed the removal of their offices and lactory from their old location to the splendid new qnartcrs at 145 Lafayette Street, and after two weeks (v.-n thing is in fine shape for the proper reception of cus- t'-nitrs and the advantageous manufacture of their ejt- iln-ivr l>rands of high-grade Turkish cigarettes. Their new loft is in a modern building, with splendid hght trom the western and southern exposure, so that all goods can be made under the most careful inspection and ^aniiiry conditions. 1'. Paul Drucklieb says that thev have had most I'"' "aging orders on their widely known *'5ti" brand from tn.ns of the country, and repeats never fail to come. t ado" brand, a popular priced box of cigarettes has many new friends with its novel package, which con- ^ork tips, adjustable at the pleasure of the con- ' alers who are desirous of adding a new and exclusive 1 rurkish cigarettes are assured of interesting treat- 't the hands of the Cado Company. ^, ( .»lK-rt R. Heywood, head of Ileywood, Strasscr & •»'Rnt Lithograph Company, has been awav for the [mst "^^^ -n a brief business trip. His firm's big plant, at tOI ' «"i' Avenue, is fully occupied cm a number of important orde, lor ei^r lalwls. a Th, ni.'lr tail" Iin« ni( I m The "Big Drive" on "Owls" and "White Owls" "HE management of the General Cigar Company, Incorporated, of New York City, have been carry- ing on one of the most convincing campaigns of publicity' in the interests of the dealer and the consumer during the past month that has ever been at- tempted on any particular brand of cigars in the United States, and the brands featured have been the "Owd" and the "White Owl." As is well known, the "Owl" brand has been one of the largest sellers in the five-cent grade of cigars in the United States for many years, and the "White Owl," which is now being pushed so strenuouslv, is the "Owl's" big brother, so to speak, i. e., the same cigar, as far as to quality and workmanship, but twenty per cent, larger (in- vincible shaped), and retails at six cents apiece. Under the slogan "The Million Dollar Cigars/* the company have been running superb full-page advertise- ments in the leading metropolitan newspapers of the East- ern section, and the copy used has proved most valuable in convincing new trade. The trade journals of the in- dustry have all been carrying announcements to the dealers for some weeks backing up the campaign to the consumers. The distribution of the two brands for Greater New York is in the hands of the M. A. Ciunst branch of the General Cigar Company, while Wilkinson. Gaddis & Com- pany, the big Newark jobbers, are the distributors for New Jersey. We are informed that the campaign has been most snccessful thus far in every detail, and it might be added that it was planned out just as a "big drive" is planned out "somewhere in France." American Can Company Declare Extra Dividend War time prosperity is reflected in the action of the directors of the American Can Company on Jnne 7th. when at their quarterly meeting they declared an "extra dividend of ia^ per cent, on the preferred stock of the companv. in addition to the regular quarterly dividend of the same amount, both dividends payable July 2d. This extra dividend is to apply to the accrued divi- dends in arrears, amounting at present to 81 j per cent., and is the first distribution on this accmint since April 1. Pn;i, at which time the directors handed out a lump sum of 24 per cent. The American Can Company hav* taken full advantage (»f their opportunities in the present world's war, an4tnmed all available machinery into profitable prod^ts. New York Broker Wants Wf Lot ol ^ap Cif Irs A well^nown cigar broker of New York City informs us that he is in the market for a hundred thousand or pos- sibly one hundred and fifty thonsand lots of cheap-grade cigars. He does not want to pay mote than $14 per thou- sand at the outside, and would like to talk specially with any factor^' which cotild turn out g^s even lower thaii the figure named. We wffl be glad to furnish the name and address u^n application to our office in Philadelphia. 16 THE TOBACCO WOBLD The War and Business THE TOBACCO WORLD 17 (The following is an abstract of an address delivered by Hon. Edward N. Hurley, former chairman of the Federal Trade Commission, before the World Salesmanship Congress, De- troit, Mich., Thursday, June 14.) S LARGE part of the burden of winning the war falls upon vou business men. The boys in the trenches will do their bit ; they will make all the sacrifices required of them. Those who stay at home must make sacrifices of a diflferent kind, but unless they are made, the war will drag on indefinitely. Shortly there will be created in Washington a central purchasing commission for the United States Government and its Allies. If this agency provides a uniform system for purchases, such as the cost of production plus a reason- able profit, the basis will be established for sound busmess conditions throughout the nation. It is idle to talk about cutting the profits out of war. There should be no abnormal profits, but the normal profits '){ business should be maintained, because without such a air margin of return on capital and labor there will be none of the incentive necessary for increased productive energy. The Government is now raising a $2,000,000,000 war loan through the Li1>erty Bonds. The business men are contributing generously. Congress is working out a $1,800,000,000 taxation bill. The business men will pay most of this additional sum. It is necessary, therefore, that there should be a clear Government policy with re- spect to increasing the productive energy of the country. We should be able to meet the war bills out of our surplus energy. This is the best contribution that busi- ness men can make. There is no need for disturbing any wage or hour standard. If a man works eight hours a day, let him put a little more heart into his task and he will find that his productive energy will increase materially. Let the business man conduct his business a little more vigorously ; let him work out his cost sheets ; and get his prices where they ought to be, and he will find that he is making enough extra money to pay for taxes and Liberty Bonds. That should be his bit in the war. There is one man. above all others, who has been contributing his bit to the war. who has been meeting his increased burdens with increased energy— a man who has studied unceasingly the great prc»l)lems which confronts us, and who has worked night and day, in conference and alone, to solve them. I refer to the President of the United States, Woodrow Wilson. The President has not asked others to do what he himself has been unwilling to do. lie has bought Liberty i'.onds, like any other good citizen. He pays his increased income tax. like any other citizen. And he works longer • ours to dispose of the larger burdens thrust upon him by .ie war. The pui)lic. and especially the business men, should realize that his administration has bnmght peace to the business worid. There have been no tirades against busi- ness since President Wilson assumed office. lie has brought to the ( iovernment in Washington an understand- ing of the needs of business, a recognition of the fact that salesmanship is the very life of the naticm. Industry, com- merce, production, trade, after all. are salesman.ship ; for. without salesmanship, there wcmid be no industry, com- merce, production, or trade. The President has faith that this country will come through the war victorious, and his faith is based on a belief in the American peo])le. the Amer- ican workers, the American business men and salesmen. \\ hen the President ui)pointed me recently as a mem- ber of the War Council of the American Red Cross. 1 ac- cepted because I realized that here was a humanitarian task worthy the best efforts of a business man. The same principles which will make any large industrial corpora tion a success will make the Red Cross a success. We ha\ . appealed to the people of the country for $100,000,000 for the titanic relief work which we must do for our own boys, and for our comrades in Europe; and while it will be a buying and distributing job primarily, the same busi- ness principles, which make private business concerns suc- cessful, will bring about the organization and the efficient y necessary to make the relief work effective. If you men, who touch so many branches of life, wait to help in this work, speak up for the Red Cross when y..u meet your fellow^s and those with w hom you do business. Great Meeting of Tobacco Men On Thursday, Friday and Saturday, June 28, 29 and :5t>, a great meeting of tobacco men will be held at Old Point Com- fort, with headquarters at the famous old Chamberlin. The Tobacco Association of the United States will hold its fifteenth animal meeting at that time and on account of a number of things that confront the tobacco trade a large attendance is expected. In fact, we are assured by officers of the association that tobacco men will be there from all parts of the United States and perhaps some from across the water. • The Tobacco Association of the United States is one of the most important business organizations in this country, and numbers among its members prominent men in the trade in all parts of the United • States, as well as many bankers, transportation men, manufac- turers of tobacco supplies, machinery, etc. "In union there is strength" quite as truly in the tobacco industry' as in political alliances. "All for one and one for all" should be the actuating motto of all tobacco men in these days of stress. The combined wisdom of all men interested is needed to look after the welfare of the tobacco trade, and there is no better way of co-operating than by attending the Tobacco Association meeting at Old Point the last three days of this month. Besides the business value of the conference, the social get-together of tobacco men from difTerent sectic.ns of the couiUry is of inestimable benefit to each man in broaden- ing his outlook and sympathies. The money it costs is neither an extravagance nor a speculation : it's the safest kind of h\m- ness investment. Mr. Adams, of the ChambeHin, will give special rate;; (hir- ing the three days, and there will be something doing all the time. The convention comes at a season when tobacco men are more or less at leisure, and at a fine season of the year f-^r a holiday, and at the same time tobacco men and others identilu". X. C: C. W. Walters. South Boston. \'a. : Helm Glover. L" i^* ville, Kv.; M. R. Cotton, Louisville. Ky. : ( ). H. h:ilis. ^V^ff field. Tenn.: T. H. Kirk, Cincinnati. Ohio: W. T. K^'<^<1. '^; '^' mond. \'a. : A. P. Thorpe. Rockv Mcmnt, X. C. : W. Z. M't' '^''• ( )xford. X. C. : I. L. Wingo. Richmond. \a. : A. B. Carnn. ;;j • Danville. \a. : S. W. \enablc. Duriiam. X. C. : W . E. ^i\^."'- Petersburg, \*a. : G. T. Patton, Dariington. S. C. : G. ^^- '" ; fleet. Winston-Salem. X. C. : J. A. Clark. P.edford dtv. ^^•; K. S. Carieton. Richmond. \'a.: J. S. Phelon. ( )wensbor(.. ' v- John H. Hodge, Henderson, Ky. JEITLES & BLUIEiimL FUG RAISING K nployees Participate in Patriotic Event— Superintendent Fox Presents Flag to Hart Blumenthal N Saturday last employees of Jeitles & Blumenthal, Limited, participated in a flag raisijig, which was the feature of an interesting program at 119-123 South Eleventh Street. The principal address was made by llirt Blumenthal, who accepted the flag, presented by the t iployees, on behalf of the firm. The flag was presented to Mr. Blumenthal by William 1 nx, superintendent of the Jeitles & Blumenthal factories, who made the following remarks: "Messrs. Jeitles & Blumenthal, the women and men in your employ have conferred the honor upon me to transfer tliis. the greatest emblem of the greatest democracy on the face of the earth, to your company. Let me say this to you, Mr. Illunienthal, that my daily observations of our employees, since the entry of our beloved country into this, the greatest of all wars. I have not found among our hundreds of employees one that would not give their all to our country. While we have a majority born in foreign lands, it is so much more remarkable that our establishment is entirely free from enemy sympathy, and to my mind we should feel proud of that condition, and, yU: Blumenthal, that great emblem is transferred to you unsul- lied, and we hope it floats over our building until victory comes t(» (»ur count rv." In receiving the flag Mr. Blumenthal replied as follows: "This committee has done very well in sending down these fonr attractive young ladies to bring me up here. They were sure not to be amiss in that respect. "With great appreciation and thanks on behalf of our firm, I accept this beautiful emblem, the flag of our country, through yonr sui)erintendent, Mr. Fox. I only regret that by unfore- seen circumstances it was impossible for my partner to be present here today to also give expression to his thanks and apjireciation. **I take this flag to be a mark of your attachment and devotion to our firm. During the past there has always been harmony and peace and good-will among us, and I sincerely hope that it may always be so in the future. in this time of stress in our government, it is fitting that vv( give expression to our loyalty and devotion to the American flag. It is the flag that guarantees to us that so long as we do not personally take advantage of the rights of others, that the itKli^ idual right and freedom of every one is guaranteed. "( >ur flag, to my mind, stands for justice, for freedom and for right, and it is the duty of all of us to support our Ciovern- ernnunt at this time with all the strength there is within us. .in.l \\i> can all support if by no other way than by word of niniitli :it least, and by economizing in our wants so that those th 't are fighting with us and for us on the other side of the ocum can get that nuich greater help from our hands. It was the great emancipator, our beloved President liiKoln. who on the battlefield at Gettysburg made the never- lo-l" -forgotten statement that this is' 'a governmetU by the P<"i'!«\ of the people and for the people.* ' i oday we are fighting for a principle far greater than till! We are fighting for the principle to make everv civil- iz( I government in the worid 'a government of the people, bv til- "eopk. and for the i>eople.' ■\\c propose in good time to do away with kings and H"' M> and kaisers— to relegate them to the dust heaj) of the times of the past, so that every self-respecting man and woman will be free. "As we take this emblem, our American flag, and throw it to the soft breezes of spring, to the warm sun-kissed ravs of the sun, I want to call your attention to its beautiful blue' field and broad stripes— emblematic that the earth shall be as free, m time, as the bright starry heavens above us. "I want you to look at its white stripes and let them repr resent purity of heart and mind. *i want you to look at its red stripes and let them repre- sent the pure, rich, red, loyal blood— American blood now— that flows through the veins of every one of you ''I thank you." The program of the occasion was as follows : 11.30 A. M.— Stop work. All employees clean up their places and dress, but wear no hats. 12 noon— All departments assemble on third floor and each carry a small American flag. ^-•1'5 — All form a double line on third floor. 12.30— A committee calls on Messrs. Jeitles & Blumenthal to receive flag on third floor. 12.40— Address by superintendent, Mr, Fox, in behalf of the employees, transferring the flag to Messrs. Jeitles & Blu- menthal, who then proceeded to jiull out the flag on the flag-pole. Address by Mr. Hart Blumenthal. accepting flag on behalf of the firm. 1 P. M. — All retire for refreshments. 2 P. M.— Fourth floor cleared for dancing. Defendant Claims Tobacco Was Musty The trial of Ernest N. Austin, of Sufl^eld, Conn., agamst Robert M. Simons, of Springfield, Mass.. I)egan re- cently in Superior Court. The suit is for $r)00 and grows out of the alleged failure of the defendant to pay a sum of $210 due on two notes f.>r a quantitv of tobacco sold by Austin to Simons. The defendant filed a declaration in set-oflF. in which he declares that the tobacco was musty and unmarketable and therefore should not have been paid for. One note for $l2.-» was dated February IS, liil-^. and was due four months later. June 18. lOl-^. The other note was for $116. and datedAIarch 1. 1!M2. and due August 1. IJM?. The defendant also says that the plaintiff admitted that the tobacco was unfit for market and sent said defendant a receipt, whereby he might cure the tobacco properiy. The defendant tried the receipt and it failed to work, he alleges. C. A. Whelan, Chairman of Directors' Board At a meeting tif the directors of the United Cigar Stores Company of America. Charles A. Whelan was elected chair- man of the board and chairman of the executive committee. Mr. Whelan gave out a statement following the meet- ing, explaining that this action was taken to consolidate as quickly as possible various subsidiary companies under the one name of the Cnited Cigar Stores Company of America. The object, he said, is to put the affairs of the company i'l accord with the difi'erent laws, already passed or propo*se established new records for quantity and prices realized at the various auction sak-s. Some brands were excellent in quality, othcrsfairlv good and but one or two unfavorable. The value of the total transactions in the Netherlands in 1916 is estimated at $(;•> :mm), of which $50,2r,0,(KK> is credhed to Amsterdam. In l!n:» the total amount was $-^9,!>51,l(Hl and m 1914, $2'^8 - MIKMXt Most of the tobacco imported into the Netherlands conies from the Dutch luist Indies, chiefly Java and Sumatra, Nvliik- minor (jumitities are imported from Uritish P>orneo, P.razil and tbe Dominican Republic. 'j'be following table gives a resume of the tobacco trans- ictions The figures cover the stock of tobacco on hand in \nisterdam on januarv 1, 191<;, the imports during the year amount sold during the year and the number of bales unsold December M, r.Mi; (the bale averaging about HI iwunds) : Item. J^-^va. Sumatra, liales. Bales. Stock on hand January 1. 191fi 19,(»8(> 13,09S imported during the year .);J9,(i.).> .M,w< Total Sold during the year .... TmS.III .... r)->:J.151 209,23 ■> On hand December :U, 191(i :U.(J9(» 1<,910 Never did the leading grades of tobacco command such bic^h prices as in 19l(;. The causes were unusual market con- (lirions. increased demand, especially from the Tnitcd States, and excei)tionally good and favorable (lualities, suitable for the various markets. The price of Sumatra tobacco increased 8.<»21 $2:{.tM9.(MMi (;!>:;. no $12,220,8(M> 1!HI ..... 25l!(;SS 'l!».(;i;.r,lM» 522.11; 9,T.52,520 1111:, 2i<-.,5;5S ll,o7o.O(M» IDK; 2;;2,9I2 25.l2r,.500 p.M»,in M,i9o,r»(K) 775.9!>S :J2,02 1,100 Total.. 1.01 1. 0S9 .Ss:;.(»:{:;,l(M» 2,lsl,(u;(; J{;(iS.lss,:l2o The steady increase of tobacco imports into the Nether- lands is shown by the api»roximate total value of the leading «Made< (Sumaira; |ava and Borneo): IS^C. .i;;.(ir.l,7l.S ; I^^^^^n Si:;,;o!Mo(;: isiMi,' .S15,s9;;.s7 1 ; 19o(;. $:;i,r,(n.220, and 19l(;, S5.s.2ol.(;5u. 'I be Sumatra crnj) f)f l!M5, marketed during I'.nc.. was of untiMiallv high (lualitv owing to favorable climatic conditions. 'Ibe yieUl was sliuhllv less than in 191 1. Sumatra tobacco is used 'as an outer wnqiper for cigars. The Java crop was <(|uallv good in ([ualitv and exceeded the i»roduct of 1911 by 2s5.(;«io "packages. The liorneo croj), small and not suitabW |.,r this market, was sold at a greatly advanced price Wl account of the heavv demand for all kinds of tobacco. I'lie ( ierman ( iovernment prohibited the imjiortation of all- raw and manufactured tobacco (ci^rette material excluded) and establisht»d a central bureau for the purchase of tobicco. o Before this many German tobacco buyers appeared at the Amsterdam public sales, purchased large quantities and i)ai(l good prices. As a result of the new order it is expected thni prices of tobacco for Germany will decline next season. In November, 1916, the Netherlands Oversea Trust rt moved the requirement that all tobacco originating in countrii- other than the Dutch Indies must be consigned to it and a guar anty given that none would be shipped to any of the belligerein countries. On July 14, 1916, this restriction was enforced again, and thereafter several Java importers, as well as owners of North and South American tobacco, seemed unwilling to dispose of their stock, although very high prices were offerer.. Upon intervention by the Union of Tobacco Dealers the regu- lations were somewhat modified, but the importation of "N. < \ T free" tobacco for any length of time is practically stopped. The exports of tobacco to the United States during the last five years were : 1912, $7,887,517 ; 1913, $8,589,717 ; 191 1. $9,703,079; 1915, $4,593,383, and 1916, $8,634,974. That the exports in 1916 were almost double those of 191.. is due chiefly to the larger and better crop of the kind b( st suited for the American market. Owing to prosi)erity in tlui United States, more tobacco than usual is being consunud. Reports having predicted favorable crops, an unusual numi.er of American buyers attended the Amsterdam sales in 191 (i. Competition was very keen, and prices paid were in many cases higher than in 1915. The supply, however, having been insuf- ficient to cover the demand, Americans are awaiting the out- come of the 1916 crop, which is forecasted as somewhat smaller than the last one, although of very good quality. The tobacco exported to the United States dunng 19l(. was chiefly Sumatra wrapper leaf, first and second length. 1 lie (luantity of good Java tobacco was too small to l^e of any importance to the American market, and but minor quantities of liorneo tobacco were shipi)ed.— "Commerce Reports. ' Duties on Sumatra for Inscription Will Yield $7,000,000 The United States share of the Sumatra tobacco crop. which has been purchased by a recently organized New Nork City coqwration for $5,(M>0,000, will cost the buyers ne^irly $7 utM) 0(M) in dutv plus the cost of hauling and transi)ortati..n. which will probably add another $500,000. That i>ortion ot the crop which is considered suitable for American consumi.tinn amounts to about 3,600,000 pounds. It was purchased by the Sumatra Tobacco Inijwrt Coqwration, of which John 1 1 . I Hi> s is president ; Abraham Bijou, vice-president and secretary, imd Joseph F. Cullman, Jr., treasurer. The duty on Sumatra tobacco in original packages, nn- stawned, is $1.85 a pound. Under normal conditions Sun at m tobacco is sold in Amsterdam, 1 lolland. The war, however, has made it impossible to transi>ort the tobacco to Holland Mtu safetv, and the buvers of the crop have made arrangeni. uis with the consent of the Dutch Government, to ship it dnv.ti) from Sumatra to New York City by way of San Francisco, \ representative of the new cori)oration said today that .Xna '^■ received onlv about twenty per cent, of the entire SuuiMn| crop, a large'portion of the remainder going to Germany, u h'^ is one of the largest consumers of this grade of tobacco. The 3,500,0«>0 pounds will be sold in this country up<.i. I'l^ arrival of the shipment in the original packages. '1 he a^.''t'- mcnt with the Dutch (iovernment was effected by the new •• " poration in order to insure the delivery of the tobacco in lUi country and keep the factories going. llarland i'aton, Summitville. Ind., has recently i ur- ehased the Lawrence Jones cigar st<.re in that place. 19 Will (iibbons, r.loomington. 111., who formerly • newspapers, has established himself in the cigar ani hacco business at 5«7 North Main Street, that city. Regulations Governing Damaged Manila Cigars a( )LLOWING are the regulations governing inspection of damaged Manila cigars and cigarettes in the posses- sion of importers and dealers in the United States and allowances which shall be made under the provisions of Act No. 2613 of the PhiHppine Legislature : J. Section 10 of Act No. ;2613, of the Philippine Legis- lature, provides that: "Whenever cigars and cigarettes bearing the stand- ard inspection label hereinbefore required, shall arrive in the United States in a worm-eaten, musty, or moldy condition, or shall become worm-eaten within sixty (lays after arrival, the United States agent hereinbefore provided for, shall inspect same at the request of the importer or dealer and cause them to be reconditioned if practicable; if not, and the importer or dealer so desires, they shall be returned to the Philippine Islands l.xpenses incurred in reconditioning such cigars in the I iiited States or in transporting them back to the riiilippine Islands from the place to which consigned when they left the Philippine Islands shall be borne by tiie Insular Gov^ernment." •?. In order to secure the benefits of this section, the iiii|...rter must report the alleged damaged condition to the ( lii< I. ilureau of Insular Affairs at Washington, D. C, or to wiie of the duly appointed Philippine tobacco agents in tlu I nited States, if such there be, within forty-five days nf their arrival at point of cons^nment in the United States, ill tht case of musty or moldy cigars, and within seventy- li\i (lays of their arrival in the United States in the case (.1 wi.rni-eaten cigars. In such report a request for inspec- linii n\ the cigars must be made, and the following data imist be given : (a) Ship l)y which goods were transported from -Manila to the L'nited States; (b) Date of departure from Wtfrtiftt; 10 Date of arrival in the United States; (d) I'ort of entry in the United States; (e) Place and name of consignee: ( t ) I )ate of receipt by consignee : (g) Shipping number found on cigar boxes; (h) Xumber and kind of cigars received under • ach .shipping number; ( i ) Number or quantity of damaged goods ; (j) .\ame of manufacturer, exporter, importer, and "wner of cigars, who is entitled to or claims reiin- I'Ursenient. 'lie Philippine tobaccij agent in the United States, in i.iM Lirains ..r letters to the Collector of Internal Revenue •" ' * I'hilippine Islands referring to cigar shipments, will '"'"iKm the shipping numbers that are placed on all cigar '"' which absolutely identify the shipment. I'pon receipt of the report stated in the preceding 1''.' ''ipli. an agent in the United States of the Collector "' ' nial Revenue for the Philippine Islands will inspect '.i^ars. (a) In the case of worm-eaten or musty cigars, \ he re the damage is appreciable, the cigars, with the ">^«'s in which they are contained, may be destroyed ' ilu presence of the (iovernment agent. The agent 'II execute a certificate of destruction in triplicate "• '». I. R. Form No. op'), expressly describing the i^ars and United States internal-revenue stamps de- "■".ved; one copy of which he shall leave with the ^vner of the cigars and the other two of which he III forward to the Chief. Bureau of Insular Affairs. !'<>n receipt of the certificates of destruction, and nx ith ll the approval of the Chief, Bureau of Insular Affairs, the disbursing agent of the Philippine revenues will refund to the owner of the cigars the value of the United States internal-revenue stamps destroyed. Said refund will be charged to "Reduction of Revenues" in the Philippine Revenue account for United States In- ternal Revenue collected in the Philippine Islands. (b) In case the owner desires to return the worm- eaten or musty cigars to the I'hilippine Islands, and the manufacturer is willing to have the cigars returned, the agent will promptly report to the Chief, Bureau of Insular Affairs,- the weight, cubic feet, and number of packages to be shipi)ed. together with full information as to the character of shipment, name of owner in the United States, and the name of the factory. Shipment will then be arranged for by the Bureau of Insular Affairs. Upon the arrival of the cigars in Manila, the Collector of Internal Revenue will turn same over to the manufacturer for his disposition, and upon the de- struction of the United States internal-revenue stamps, make corresponding refund to him. (c) In the case of moldy cigars which it is de- sired to destroy or return to the I'hilippine Islands, the same procedure will be followed as set forth above for worm-eaten cigars. (d) In the case of moldy cigars which it is desired to recondition, the cost of reconditioning may not ex- ceed $1.50 per thousand, but will be less than that amount when the presence ui the mold is slight. The reimbursement for reconditioning will be made by the disbursing agent of the Philippine revenues upon cer- tificate by the inspecting agent, approved bv the Chief. Bureau of Insular Affairs. The Commissi'cmer uf In- ternal Revenue, Washington, I). C. should be called UfKjn to instruct the nearest collector of internal revenue in regard to emptying the cigars, destruction of the old stamps, repacking the cigars, under the sui)ervision of a deputy, and the .sale and affixture of new stamps ; these stamps to be paid for by the Philip- pine tobacco agent out of funds advanced or reim- l)ursed to him by the disbursing agent of the Philippine revenues. When the stami)s have been affixed, the deputy will file a certificate in duplicate, in such form as the C(miniissioner of Internal Revenue may pre- scribe, setting forth the fact that l'nited States internal- revenue stamps in a certain amount were affixed to cigars imiM.rted from the PhilijiiMue Islands. This cer- tificate will be made the basis for a transfer from the l-'ederal Treasury to the Insular rrea.-ury of the amount so collected f.»r account of the I'hilippine Islands. (e) In case cigars are unsaleable by reastm of being worm-eaten, they may be reduced to scrap and reworked under the provisions <»! L'nited States internal-revenue regulations, provided the manufac- turer or owner desires not to have them returned to the Philippine Islands. The value of the internal- revenue .stamps on cigars .so redueid to scraj). upon certificate of an L'nited States intirnal-revenue officer or Philippine tobacco agent that said stamps had been destroyed, may be refunded. 1. Xo allowance may be made by the r.nvernnient for expenses in connection with the reconditioning or return- ing to the Philippine Islands of damaged cigars, other than those set forth above. Losses due to icluced value of re- conditioned cigars, and reimbursement <.r cre■ I Havana, June 9, 1917. HERE has been a little more activity in our leaf market during the past fortnight, as we have had a number uf Tampa manufacturers in town. While their purchases have been restricted to cover their ni..>t urgent needs, nevertheless we hope to see a better market as soon as the United States Senate concludes the reyisiun of the tariflf and the internal revenue taxes. As the Senate is known to be more conservative, and does not intend to hurt the commercial interests uf the country by niakin- the war contribution so high as to kill certain inamifactnred articles, we think, that the present stagna- ti..ii in the cigar trade, will react in due course of time Xaturally our leaf market, as well as our cigar industry, is siUhrnig at present from the uncertainty, and which after all IS the ^vorst evil in commerce. Too high duties and taxes are bound to exercise a decrease in the consumption ot the better kinds of cigars, and as our leaf is used only l«'r tins purpose, we are prepared to see a shrinkage in our exiHMts ot leaf as well as cigars, during the coming fiscal year, to the United States. For this very reason w« must try In counterbalance the higher duties and taxes bv a re- dnrti..n ni the cost of our raw product. This fact 'is well luid. rst.MKl by our leaf dealers and commission merchant«^ ""t s«, far our farmers have not grappled this situation* und( r.tandmgly. thinking, as the filler crop may be short ;" qnintity, that the same quantity W(mld be required as mi^t.l'""''"'''^ >'^-«'^»*' ^'^"d this is where they are making a U eather conditions have at last changed for the bet- jr. :,. ^w' have had rains in the tobacco growing districts, lU"^ ncatnig the necessary humidity for the vegueros to '»""' the remainder of their dried leaves, which were "ignig on the poles. W'e have not heard of any '•isaetions in the Vuelta Abajo. principally as the "I the tobacco farmers and those of the country •ire too far apart yet. However, this is bound to !" a satisfactory settlement in due course of time, Mnaller vegueros in any event cannot hold out too ; tliey will need the cash to meet their contracted lions. >; pting the Partidt) crop, where the packings have "ig on already for some time, the escogidas in the \bajo. Semi X'lielta and Keniedios districts can- "1 full swing before the month of Inlv. as these thef. tV' ""^ ''''ly'r *""'*'''' thorough fermentation, than ^ J. ' K'ter ones of Partido. The high prices paid for Rem- ^ .iccorrting to the explanations given to u«. were onlv "a choice and isolated xcgm, and the bnycrs are still l)io- I'dc.'i l>llV( 'oni. as t! lfin_:^ «'l)li<; r \'iul not 1 stvj, it>r not inclined to pay these figures for the balance of the crop, as It would mean a sure loss to them. Thev will abstain from purchasing more. sle and equitable prices. Ihis would leave a reasonable margin for the buyers, taking into consideration, the risk thev are takin«T to hnd buyers for their packed product later oii. durinir the coming Fall or Winter. Sales during the i)ast fortnight totaled V.V>T bales which were split up into: Vuelta Abajo and Semi \uelta, 1-.>0I • I artido. (;;?n. and Remedii»s. .*,:»: hales. in., "r'*''"^" '''''''' '^'"^^•'^'•'i"^' !"•»: ex|,orters to Europe. 100; shippers to South America, .'»lo. and our local ciJar and cigarette manufacturers. :s:\ l.ak-s. Receipts of Leaf Tobacco From the Countfy For 2 weeks ending May -I. PJIL Since fan. l. I!M; Vuelta Abajo. |j:5i hales. j.^i;: bales Semi \ uelta. A-r, " f.on Partido, \:\\ Remedios, .»ss 4.MI V.*».07S M.' Tntal. .V.^No •• •i\,tal. UVJ-^-^ " Exports of leaf tobacco, fn.ni ilu- port of Havana iroin May in to May 'Hi. I«)i:. inclusive, tntakd lH.i;->: bales and which were distributed to the lullnwing countries viz • To all ports of the United States. K.v:; : t., Canada,* M('i* to Norway. Kmi; to the Lnited States of Colombia in- to the Argentine Republic, :?0(», and to Chih-. l;;o bales. Buyers of Leaf Tobacco That Come and Go Arrivals— h'n.in Tainjia: lacund.. Argnellcs, i^i \rgu- elles. L(,pcv. .\: P.rother : Jose l-scalante. of lose l^scalante iS: Company: Karl Cuesta. ,.f Cm-sta, krv\^<: C.mipanv Jaime iVndas. of M. A. ( iniist \ Company, and M p. Pendas. (»f V. IVndas vK: Alvarez. From \ew \\,vk: l-rnst I':ilingrr. ..t 1-rnst Fllinger vSj eoini>any ; Leon .Vhwab. (.f Schwab r.n.thers ^: P.aer. ami Xorberto Cueva, of h\ Miranda i\: C Minpaiiv. Departures— To Tampa: J(»se Cosin. \ al .\1. Antunn-. •rancisco Arango and Jose Arangn. AngrI L. Cnesta b.so Kscalante, Karl Cuesta. Jaime Pendas and M. j',. IVndas. To Xew V..rk: Leon Schwab: and llnnio Diaz, accom- panied by his daughter*. To lUieiiDs Aires via Panama: Ramon Irijoa repre- sentative of the Union of Manufacturers, as well as ,,f Hija de Jose Cener v^- Calixto J.npet Sc rompany 22 THE TOBACCO WOELD THE TOBACCO WORLD Cigars r.usiness in our cigar factories has slackened consid- erably, as foreseen in our last report. TKe American im- porters do not wish to increase their holdings, until the war contribution duties and taxes are definitely known, as in the event of the retroactive clause, of taxing the hold- ings of cigars in the hands of jobbers and retailers with one-half the extra duty and the increased internal revenue, being retained in the final law, there would not be an m- ccntive for the importers to increase their stocks, through further importations of cigars, particularly, as we are m the dull period of the year. Nothing definite is known, how the British Government is going to act, w^ith respect to the licenses to be granted to the English importers for the year, from June 1 to May 31, 1918. Trade with the other countries is also rather slow just now, therefore the outlook is far from satisfactory for our cigar manufac- turers, as we shall have at least two dull months ahead of us. Romeo y Julieta has been working up to now m splen- did shape, as their output is fully one million ahead of last year, but what the future may have in store, Don Ramon Arguellcs says, he is unable to tell. Punch has no complaint to make, and Don Manuel Lopez told us that he would try his utmost to keep his cigarmakers busy as long as he could possibly manage to do so. II. Upmann is doing as well as any of our large cigar factories, although not denying that orders have fallen off lately. . Sol and Devesa de Murias are doing a very fair and satisfactory trade with our Island, so this in connection with some orders for export, keeps the factory busy. Leaf Tobacco and Other Notes of Interest Fortunately the strike of the stevedores and dock laborers was ended through the efficient intervention of our President, General Menocal, and is now a thing of the past. The laborers' demands were just, owing to the higher cost of living. Our cartmen struck for an increase of pay, and after a week's stoppage, it was likewise settled through the inter- vention of our Association of Leaf Dealers, Packers and Growers of Leaf Tobacco, to mutual satisfaction. We shall feel the blessings of war contribution through stamp taxes on nearly everything, as well as income taxes on the profits of business. President Menocal issued the proclamation, but the Secretary of the Treasury has not yet published the rules in the official gazette, although the stamps and taxes shall commence from the 1st of July, and they are intended to pay the interest on the war loan of $30,000,000, as well as the sinking fund provisions after nine years. The rate of interest is to be six per cent, per annum. We shall also have an obligatory service for all young men between the ages of twenty-one to thirty years of age, thus i)Utting Cuba on the war footing, like the United States. Militarismus will rule the world, and com- merce will have to take a back seat for a while at least. lose F. Rocha opened his excellent Partido escogida on tile 5th inst. at San Antonio de los Banos. Walter Sutter, of Walter Sutter & Company, Havana, returned last night from his vacation in the United States, and therefore is on deck again in command. Leslie Pantin was the biggest buyer in the last fort- night, having purchased 400 bales of leaf, for account of his Northern customers. Candido Obeso was the most important seller with nOl bales of Wielta Abajo, both of last year's and this year's crops. F. IL Gato Cigar Company bought 200 bales of leaf tobacco for their renowned Key West factory. Shippers above 200 bales of leaf tobacco, from the port of Havana, during the two weeks ending May 26, lOlT, were: Leslie Pantin, 3366 bales; J. Bernheim & Son, 29!).^ bales ; Cuban Land and Leaf Tobacco Company, 1846 bales ; Virgilio Suarez, 1363 bales; Ernest Ellinger & Company, 1275 bales; M. A. Gunst & Company, 760 bales; Walter Sutter & Company, 664 bales; Jose Suarez & Company, 617 bales; Mark A. Pollack, 448 bales; I. Kaffenburgh ,S: Sons, 413 bales; Mendez & Company, 350 bales; Y. Pendas & Alvarez, 324 bales ; Maximilian Stern, 320 bales ; Alloncs, Limited, 300 bales; Manuel Suarez Company, 266 bales; Garcia & Company, 259 bales; Bridat & Company, 217 bales; Manuel A. Suarez & Company, 234 bales; Rodri- guez, Mendez & Company, 222 bales; Havana Tobacco Stripping Company, 208 bales; Havana Tobacco Export Company, 208 bales. Oretaniv. British-American Tobacco Co. Brochure Welcomes U. S. The "B. A. T. Bulletin," as it is called, and which is pub- lished by the British-American Tobacco Company, Limited, is issued, says an announcement on the front cover, "in honor of the staff of the British-American Tobacco Company, Limited, who have joined his Majesty's forces." The April 28th issue has come to hand and the sketch of the Star-Spangled Banner entwined with the Cross of St. George tells the story. Beneath the flags is an editorial headed "British- American," which reads: We doubt not that our readers, although so accustomed to the heading of our little publication, have appreciated during the past fortnight how much more is conveyed in our title, "British-American," than ever was the case hitherto. That the British-American Tobacco Company, Limited, has several factories in America and a large number of Ameri- cans in its employ should surely be sufficient evidence in itself of the great cordiality, close friendship and comradeship which have always existed between us and our American friends since the company's inception, their commercial interests being ours and ours theirs. By the entry of America into this world conflict, however, which was not determined upon lightly nor for ambition. poci- ated and allied companies, making the very creditable and total of 2380. Bearing in mind this is more than two bat- talions, and that we could have officered them throughnt.:. wc think the B. A. T. Company, Limited, has a very envial'i; ana unrivaled record of which we are all justly proud. A i^' in New York writes us that we may expect this to be ' ■^''. increased by enlistments in the American Army from our n ican offices and factories. W. B. Powers. Ilillsboro, 111., has recently rent- the cigar and tobacco store in the Briggs building. Martin Walsh, Decatur, 111., has recently P"''^ '"'^^^^ the Ilynds P.rothers cigar factory, and will take ch;r ' once. 23 Plans Ready for Sumatra Inscription in New York Ihe Sumatra Import Corporation has completed plans for the iirst tobacco inscription ever held in this country. It will tak. i)lace at 161-167 Maiden Lane, New York City, on June t!. Samples will be shown Monday, Tuesday and Wednes- day. The conditions under which the sale will be conducted arc as follows : All tobacco is to be sold in bond, and by sealed bids, which, to receive consideration, must be deposited at or before the time designated by the Sumatra Tobacco Import Corporation and on blanks furnished by the corporation. The tobacco will be awarded to the highest bidder, but no bid will be considered unk.-s leaf tobacco can be legally transferred or consigned to the bidder, and the right to reject any and all bids is reserved. Sliuiiid there be one or more bids equal in price, the award will be made to the first of these opened. Bids must be made in terms of United States currency, fractions of cents being ex- pressed in hundredths only. All tobacco will be sold at Gov- ern) lunt weights and tares for cash without discount. The seller will not be responsible for damage due to saini'ling or handling of the tobacco. Full allowance will be made for all samples withdrawn from the bales, except one set w ill be delivered to the buyer on date of sale. For damage by fire or other causes the corporations liability shall not exceed sue!) sum or sums as it may collect from the insurance com- l)anies under outstanding policies. The corporation shall not be responsible if it be found thai the bales have been opened or the tobacco has become stained, damp, broken or damaged through handling, or if the contints do not conform in kind, quality or other respects to the markings by hand or stencil of the sample bales. At least twenty-five ($25) dollars a bale must be paid on account of the purchase price at the time any bid is accepted. The balance of the purchase price must be paid in New York exchange at or before the removal or transfer of the tobacco. The tobacco will be ready for delivery where stored and must be removed or transfer thereof accepted within ten (10) days from date of sale, except as to such tobacco as may be in transit to New York, which must be removed or transfer thereof accepted within ten (10) days after notice of arrival m Xe\v York City shall have been made to the purchaser. Xo brokerage will be paid by the corporation. Special provision, however, will, in the discretion of the directors of the corporation, be made to compensate such brokers, recog- nized as such, and connected in that capacity and identified \\iih the purchaser, as may buy entire lots from the corpora- tion at the inscription. Manilas Gain Twenty-nine Millions in Four Months i'Howing is a companative statement showing by '"omhs the number of cigars and cigarettes exported to the Lnud States during the first four months of 1916 and 1 'J 1 I ! Month. Jamiarv, i'ebruary, ^ I arch. \pril. Total, increase. Month. j'lnuarv, ''•'bruary, •March. •i'Hl. Total, ' k'crease. Cigars it)i6 ion 4,50fi/>24 12,013,106 0.857,680 ll.O2'^,052 5,610,216 20,157.620 7,;J6!>,6;JO 12,071.206 27,352,780 57.001,803 20,712,101 Cigarettes 1016 1017 255,000 201,000 !)87.75o 305.(MMJ 340.000 807.500 716,250 570..')00 2,200,O(M) 1.074,000 325,000 Holland's Tobacco Trade The inability of Dutch colonial tobacco from Sumatra to reach Holland this year has eflfectually cut off Amsterdam as an entrepot for this form of wrapper tobacco. Instead of buying upon the Amsterdam market, as has been custom- ary, American importers get their requirements direct from the Dutch East Indies. Dutch importers, dealers and brokers have effected an arrangement with certain Amsterdam banking houses for carrying on tobacco transactions to the extent of 50,000,000 florins ($20,100,000) on guilder credits. The chief object in this arrangement is to obviate the necessity of selling abroad at unfavorable foreign exchange rates, and at the same time to enjoy the use of Dutch guilders at the prevailing low rates of interest. The Amsterdam tobacco market is in two divisions, by reason of there being "N. O. T. tobacco," which must re- main in Holland, and "free tobacco," which may be ex- ported. Every two weeks tobacco auctions are held under the auspices of the Netheriands Oversea Trust Tobacco Commission. "N. O. T. tobacco" may only be sold to con- sumers (factories) or their representatives, or if sold to dealers, must be turned over to consumers in a very short space of time. Thus storage and speculation is discouraged. The quarteriy ration of tobacco which the Netheriands Oversea Trust is allowed to import into Holland is 22.500 metric tons of 2204.6 pounds each. Of this total, 4500 metric tons may come from the United States and other countries outside of Dutch possessions. All tobacco so imported must be sold under Netheriands Oversea Trust conditions. The remaining 18,000 metric tons per quarter is to come from the Dutch East Indies, and of this amount one-sixth must remain in Holland. The remaining 15,000 metric tons are free for export to Germany or other countries. Owing to the shortage of raw tobacco in Holland for use in domestic factories, the Netheriands Oversea Trust is at present allowing no "free tobacco" to enter the market. This measure is purely temporary. To further protect the supply for domestic factories, the Dutch Government has just prohibited the export from Holland of raw tobacco in all forms. — Commerce Report. Tobacco Situatiott te Dominican Republic A report by Lieutenant H. B. Pratt, who has been making a study of crop conditions in the agricultural region of the Cibao, shows that an opportunity now exists for American firms to enter the Dominican tobacco market, which heretofore has been largely controlled by German agents. Tobacco growing is engaged in here bv both large and small farmers. With most of these men. however, the crop is a side issue; neariy all of them have vegetal)le gardens whose products go to sustain their families directly or indi- rectly. In normal times the tobacco is purchased from the planters by agents who, having no capital of their own, give warrants to the growers at tlie time of the delivery of the leaf and later redeem these from the proceeds of sales. Heretofore most of the tobacco grown in the republic has been sent to Europe, and as commerce with that conti- nent is now practically nil there is no demand for the crop. The local buyers have no money to pay the farmers for their product, nor sale if it could be paid for. It was suggested that the tobacco firms of Santo Domingo combine and buy up the current crop, but investigation led to the rejection of the plan as impracticable. While financial conditions here are not good owing to the war. there is no degree of hoj^e- lessness to the situation. The country is rich and the people can wait until better times enable them to dispose of their crops. — Commerce Report. 24 THE TOBACCO WORLD THE TOBACCO WORLD 25 MR. REGENSBURG STILL HOLDS FOR UNIFORM RATE TAX ON CIGARS (Continued from Page ii) be collected and how is it to be determined and fixed, since nianiifacturcrs do not sell at retail? On lune Uth a reprint of Mr. Regensburg's entire argu- ment, including his letter of June 2d to Senator Simmons, was mailed with a personal letter to each member of the United Stales Senate, and replies were received from a score or more Senators who specifically stated their interest in the matter and promised careful consideration of the subject before final passage of the bill. Senator Reed Smoot, of Utah, promised to take up the matter himself with the Finance Committee; Senator Duncan V. I'letcher, of Florida, promised careful con- sideration, as did many others. In a personal letter to the Managing Editor of the TOBACCO WORLD, written by Senator Boies Penrose, of Pemisylvania, June loth, the Senator, who is a member of the Finance Committee, and who has always been known as the watchdog of American manufacturing interests in the Senate, stated that the impending schedule of increased and graduated taxation on cigars had been adopted after a lengthy confer- ence with a number of manufacturers of cigars with Senator Simmons and himself, as well as with the Treasury experts on tobacco revenue, and that the manufacturers who had partici- l>ated in the conference expressed themselves as perfectly satis- fied with the provisions of the proixjsed law. Senator Penrose's statement is absolutely true, but the fact of the matter is that many interested manufacturers of ten-cent cigars and upwards were not among those present at the con- ference, and were resting in the belief that a uniform scale of sixty I>er cent, advance would be adoi)ted, as was first an- nounced by the press; the delegation before the conmiittee. it is understood, comprised mostly five-cent cigar manufacturers, and to them the schedule was satisfactory in all respects, be- cause, as pointed out in .Mr. Regensburg's next letter to Senator Simmons, here appended, the five-cent tnanufacturers were gctiing a uniform $i added tax on their product. Under date of June 13th and June II th, Mr. Regensburg a^n addressed Senator Simmons as follows : "June 13th. •'Esteemed Sir: **In a letter addressed by Senator Boies Penrose, a member (.f v(mr committee, to ^Ir. J. L. Kendrick, of the TOBACCO W ORLD, of Philadelphia, Pa., and which letter was shown to me this moming, mention is made of the fact that a large number of ci^r manufacturers of five-cent cigars had a confer- ence with Mr. Penrose and you «i the subject of the proposed internal revenue tax increase on cigars. "By the attitude of this delegation of cigar manufacturers to you and Senator Penrose, it would seem that the tobacco schedule of the revenue bill, so far as it applied to their product, was entirely satisfactory to them, and naturally so, since it was given to them to understand that a uniform flat rate tax increase of $1 ijer thousand would apply on five-cent cigars. This is just the argument that I wish to present to you gentle- men. We, too, as manufacturers, would be satisfied if a uniform flat rate tax would api% on our product as well. The committee of manufacturers who watted on you have achieved a victory for themselves, leaving the manufacturer of higher grade and more exijcnsi^^e merchandise to fight his own battle. You have practically adopted the recommendations tfiat I have made to your Senate committee, so far as the five-cent ci^r matmfacturers arc concerned, and have consequently satisfied the committee headed by Mr. Eisenlohr, but you have wholly disregarded my arguments so far as the higher grade or higher pric^ cigars arc OTTCem^ and I again earnestly ask you to give this very important matter further consideration an! have your esteemed committee fix a uniform flat rate tax in- crease per thousand cigars, and disregard entirely a graduat -1 tax or a tax on the retail selling price of cigars. A rule or luw to be equitable and fair must be uniform and there should be no 'class' legislation. "Thanking you for your courtesy and interest in the nremises, I beg to remain, "Very sincerely yours, "ISAAC REGENSBURG, "Treasurer." "June Uth. f-*" ■■NB»«>i— §»»••■ ■«ltaB«l "Esteemed Sir: "Supplementing what I have already written you concern- ing the impending changes in the revenue taxation on cigars, cigarettes and tobaccos, and with especial reference to my letter to you of May 24th, wherein 1 distinctly and clearly pointed out to your committee what would take place if the bill in its present form became a law, I now inclose a circular letter dated June 14, 1917, issued by the Metropolitan Tobacco Company, of New York City, to the trade in general. This circular letter is self-explanatory and from same you will note what I have already stated to you, to wit: The trade will be obliged to pay the same prices as heretofore for less merchan- dise, the matiufacturers making a saving of twenty per cent. in merchandise. The Government, instead of collecting reve- nue (as I have already pointed out to you) on the same volume of output, would collect less revenue, although the intent is to increase the revenue income. Take the following example for instance: Assume that a jobber or manufacturer is selling 3,000,000 cigarettes daily, the value of which at $4 per thou- sand would amount to $12,000. Now, with your indorsement he automatically sells 2,400,000 cigarettes for the same amount of money. The Government collects revenue only on 2,40n ooo cigarettes, which is his output, whereas his previous output was 3,000,000 cigarettes for the same period. "I have, to the best of my knowledge and ability, tried to point out and explain to your esteemed committee that \ f>ur work would be in vain unless the reconnnendations which I have made were given due and proper consideration and acted upon accordingly. The object of the bill will be defeated unless a uniform tax increase per thousand cigars and cigarettes applies all the way through; likewise on the poundage of tobacco. It makes no difference whether we are dealing with money or merchandise as a conunodity, and if a rate is fixed, the rate should be increased by percentage, but always uniform throughout. For instance, if the banks' rate for interest was three per cent, or four jx^r cent, today and the rate w<)nld advance, it mav go to four per cent, and five per cent. If itie tax rate is based on two mills, it may be increased to two and one-half and so on. "On Friday, June 1st, we heard, indirectly, that yotir committee had decided upon a uniform tax increase equal to sixty per cent, all the way through. This percentage may w enough or more than enough, in which event fifty per <• "t. could be added to the present rate of $3 per thousand on ciii r^ and the same percentage of increase on cigarettes, if nccess;ir>. "In the interest of all concerned, Ijolh the Government a? well as the industry would be best served in the end by acimg on my recommendations, which 1 trust will receive your hearty support. "Vcrr truly vours, ,« . ., "ISAAC REGKtSSURO. Kammcrer & Nelson is the name of a new wholes tic and retail cigar firm which has recently opened for I Al- ness at 5fH La Salle Street. Ottawa, 111. This firm succ . is Fred Nelson, who conducted the cigar store at that > i tlon for a number of years. 1 WRITE FOR THIS BOOK TODAY! . Read Wliat Cigar Manufacturers Say About the I Universal Tobacco Stripping and Booking Machine i \yi l'.* *^i ^^^^^^^ Tobacco Stripping and Booking ihey say about it. I Machine adapted to your requiremenU ? W. k.« u- l j • l i ^ . , . Will tkm I f«i«-. 1 L I I II It We have pubushed m book form a number of l^ers W n t^yVOvt^A r.r "'"'''*"*' f^-n well-known cigar manufacturer, giving in .hdr o^ W,U ,t pay YOU to adopt it ? word, and over their own ,ignature,. the very information . 1 hue are the thing, you want to know in conwder- y°" •««« about the Univerwl Tobacco Machine, ing the Unirerwl Tobacco Machine. . w, •. („, .l- i . , . , „ . . Go to"^* '^'It'irVv^'"' -^informations fuHy. ^f e ^^ XlrWVh Jifd" ba^'J uf ?<£ ^ to the men who um the Umversal. Learn what mentof the value of our machine ob the teuimoiiy of it, isM?,. UNIVERSAL TOBACCO MACHINE COMPANY 79 HFTH AVENUE, NEW YORK FaOory. 98 lo 104 A/uriaj, Stnet. Neuark. N. J. mmm mim 26 I ♦"- THE TOBACCO WORLD H H " I .. I I 1. m III ■»■ ■■ M ■" n M III '■■ mfi M ' »*■ n ■■ ■»- —- .+ BUSINESS OPPORTUNITIES For Sale, Wanted and Special Notices RATE FOR THIS DEPARTMENT. THREE CENTS A WORD. WITH A MINIMUM CHARGE OF FIFT Y CENTS PAYABLE IN ADVANCE I' I I ^— «■ ■■ ■■ m ■ .W. >■ Ml ■■■ -■■ ■■ »■ ■— H I " ' n- "■■ " **- ■■ II ■ ■ ■I n n m »»v. T I ■■ M ■■ M .y Wanted. For Sale. ADLER ft MYBRSON, INC.. Buyers of Cuttings, Scraps and Siftings, 332 East Forty-eighth Street, New York City. HAVANA SHORTS— Pure Vuelta; nn« aroma. Lopa«. IM B. ^Ith St. N«w York, For Sale. CIOSINC Ol'T HELOW COST-ao.OOO banded, longfiller cigars in boxes; $18 per 'm. 'Address Jobber, Box 17, Bloomingdale, Mich. CIGARETTE PLANT FOR SALE. BIG BARGAIN. Modern plant for manufacture of Turkish cigarettes New York City, can be bouKhl very cheap. Owners entering other business Two Ludmgton cigarcile machines, fully equipped, several thousand boxes and attractive cartons, esral,- "S brands, titles registered, good will, etc etc. lerins very easy. A char„e rLrely offered f..r anyone desirous of entering the cigarette field. All communH :.- tions confidential. Address Box 212. "Tobacco World. fTvtrr -it TIT PemaiHoa Havj^*^ ahorta. Dur« and claan. Ouarantaad A-i '^^r^t^SfiSiSd Fifty ojnl. pi P<>"»d-^,^1~ o^iS,^'* Jfw'rori' the nneat quality. Edwin AUxaadar tt Co.. 17t Waf r gtr— t. Naw Tor^ KOR SALE-Twenty.four Miller. DuBrul * Peters suction tables, in Mrfcct condition. Fo? a quick sale a very low price will be accepted. Address Box 151, "The Tobacco World." S. Monday & Sons Buy Out E. Locker & Company mWE long-established business of E. Locker & Com- pany, at 207-273 Bushwick Avenue, Brooklyn, was acquired this week by S. Monday & Sons, who will continue the retail and jobbing features. The building of E. Locker & Company consists of three stories and a basement, and is known as the Giant Cigar Store to its many patrons. The store for many years has done a large business in many of the lines of the tobacco industry, such as pipes, snuff, tobacco and cigarettes. The failing health of John Locker prevented him from giving his full attention to the business. He will be re- membered Tor his aggressive fight against the American Tobacco Company, and for his honest and energetic battles for those i)rincipk*s of business which he believed in, and which made him a leader of the independent tobacco in- terests. Collector J. J. Rafferty Now in New York Collector 1. J. Rafferty, of the Internal Revenue Bureau of the Philippine Islands, has arrived in New York from San Francisco, where he stopped en route from Manila. He is particularly interested in ideas for the promo- tion of the sales of Manila cigars, which already have re- sponded to the efforts of the past two years, of the bureau, with steady increases. However, the Manila folks are not yet satisfied, and they are lending their best efforts to im- prove the standing of Manila cigars in this country by "tending over only such cigars as conform to a very strict Government standard. There is at the present time a shortage of Manila cigars in the United States market, due to a shortage of bottoms to carry them to our Western coast. However, Collector Raflerty brings the news that before long at least twelve ships will sail .»ut of Manila Bay, with cigars in their car- goes, bound for San Francisco. While in Xcw York the Collector will call on the im- I)ortant jobln-rs, as well as many of the Manila representa- tives, with a view of getting a thorough understanding as regards the cigar business in this country. just now the Manila manufacturers are facing a prob- lem 'similar to that faced by cigar manufacturers in this country, which is the cost of production. This means that Collector Rafferty will doubtless carry back with him to Manila some excellent suggestions regarding a method which will enable the manufacturer, jobber and dealer to extract a profitable price from the consumer without giving gas. David L. Goldberg Off for Havana D. L. Goldberg, of S. L. Goldberg's Son, 141 Water Street, leaves New York on June IG, for a quick trip to the Cuban tobacco markets via Key West. Mr. Goldberg says he expects to be gone only about ten davs, and that he has some very favorable options on choice' Havana lots, and if he can get them at the ni^ht figures, he will consider his trip a huge success. Haas Brothers Secure New Quarters The Haas Brothers Cigar Company, l':vansville, Tnd.. has recently secured a five-year lease on quarters in the Traction Terminal Building at Second and Locust streets. The factory at First and Sycamore streets will be removed abtmt luly 1. The company will have the use of two stme- rooms'on the first floor of the building and all the uj.per floors except the clubrooms of the Public Service Corp* .ra- tion. Daylight-Saving Law Expected Soon The Daylight-Saving plan which has received nation- wide publicity through the agency of the United eigar Stores where large posters were displayed, is growing in strength daily. Thousands of individuals and coriKiralmns have endorsed the plan and the bill in Congress has re- ceived the support and commendation of more than e^irht hundred boards of trade and cUaml)ers of coinnu rce throughout the United States. Congress has been urged to i)ass the measure becrmse of the enormous benefits which the country would derive from such a law, especially now that the United Stat- i> at war. It has been estimated that more than JjVlO.OO" .' "0 would be saved by the consumer on his house ligli' -'g bills. Then, too, it is stated that, according to figures e n- piled by many experts, there would l)e a reduction m Hit- amount of coal used by producers of lighting current id illuminating gas of considerably more than 1,0(H),()00 t ns. President Wilson has been quoted as (luite enthusi .*tic over the i)lan, although, owing to the fact that the bill as not included in his present programme M a war nieaf'i»e. he cannot actively work for its passage during the pr^ nt session. President Wilson said recently that he was n a tacit agreement with the leaders of C^lngress tha would not take up any measures not included in his gramme when it was ])rei)ared for the extra sessun Congress, bttt he asserted that he would do all pos without breaking his promise. r,U lie • (>- of Me THE TOBACCO WORLD $6.00 1.00 2.00 2.00 I^®^jas(hrai(tn(i2)iD IBomrssDon 5 HEEKMAN STREET NEW Y^ORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), Search (see Note B), Transfer, Duplicate Certificate. Note A— An allowance of $2 will be made to members of the Tobacco Merchants' Association on each registration Note B~If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1 00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. REGISTRATIONS. ERISAS DE CUBA-— 40-252 ' F,^r oil * u "nri? 4'^lbl^°'^il, ^!^ ^T'^'"? ^P'P" ='"'' 'obacco sundries IN'vJ^odi) 'COUNTR^' CLUB^'-liSi' '%■ ^^^ ^-^ City. m.le cigars, .mlp ar?^L^a^d"fu'^drie'^°' F^KClV/'irV^JI' I f A '',;'!;';"^'""'« * -^""S- New York Citv. •'<'°'»"y ^J, 1917. LEA.DALE:-40W. For all tobacco" products \fav M I017 Anicr,can Litho. Co., New York City. *^ ^'- ''''• ^l^^t^^Z ^Zu'Vtf''''''' '''>'''^'^- May .r, .9.7. Ru. ""riSo^rc-'"- ""'"^"^ May .5, .9.7, L. E. Follin. ;So°?o'*'^«f i^ic^- -•-"■ ^'-^ >• •^■^- "'chi.a„ !5v^°^, ?uc."?„'ff^rY """ ^"^"- ^''•^ '• •^''- "•"" * 19^^^^* QUEEN :-,0,267. For all tobacco products Mav 2S "!■ Newton Snadcr, Rock Hill, S, C. ir^uuets. May ii, TRANSFERS in ^^>0 b^v rVmrarL.^ho r'""?-!'"^! ^°^^T: R*"^'stered June An- ncan L tho r« V?' ^""v ^^,^''^^?"^' *^^'"- Transferred to HEFIV DAri^g'Sg^^^"^^^^ Schwartz Detroit Mich.. May 21. 1917. prr. iMctf Pn„- r J A- ^^^''■chants' Assn.). For all tobacco N> • York cft'v T ^""'T'T' ^^l?' ^y American Litho Co! ^^f; .mIv21 [917 ^"'^"'''^ *° ^"'■"^''^ Schwartz. Detroit; ' rcdbvtKr' i An^' ^' P/, A"^'«-bach. Milwaukee. Wis. ' o P Vjl*; To frr^"^i;'°".xS? ' *^^•'■ «"<^*^^«sors. and then ^or^e M1nn5.n'r 'TivH'f- ^J"' ^,^" ^""^ ^^^ successors of TV c/Vil?^''^" ^^' ^^ Milwaukee. Wis. r^ne? J - ^^r- yy American Litho. Co., New York Citv ro^ "^elfnlf ^^A^'J^-^^'^^^ (Tob. Leaf). For cigars ciga- • r« J ' •'"^ V- '^"^•' was transferred to Genovar Mar- ^^o. and retransferred to Follin Bros. Co . Inc.? Charlli. ^T?n^^N;«, v"*"" if fe"- «'^^^'>*^^^^ November IS. 1892, bv a ick flll'^^^'l ^y ^'^^'?"^ transactions wa.; acquire! Tobacco Corn 'pXTk ^u- 4"^ ^etransf erred to the Porto oacco Corp., Pittsburgh, Pa., June 2, 1917. .A. h-, th LIB R. aiv Ai, tin top U f E. bv Ri. 27 Tobacco Crisis in Java Reports from the colonies reaching the Dutch press mdicate that the prospects of plantation business in Java are causing some anxiety. This is more particularly the case in the tobacco planting centers of Eastern Java, where a serious crisis is threatened unless the export question is promptly settled. The leading plantation owners and bank- ers of Sourabaya express the view that precautionary meas- ures should be adopted immediately. There are only lim- Itt ^""T^'^'"''" ""! P^^"*'"^ "^^^ tobacco, and the natives, although they are being urged to plant food products instead of tobacco, very rarely follow the advice that is given them in business circles doubts are expressed as to whether the Government, whose duty it is to see that food products are cultivated to the largest possible extent, realizes how serious the position is. Those who take the worst view of the situation declare that owing to the impossibility of exporting tobacco, natives by hundreds of thousands and Europeans by hundreds will be thrown out of employment. 1 ne total loss is estimated at 80,000,000 florins of which about 50 000,000 florins would fall on the natives, and'here IS said to be a possibility of disturbances arising unless something ,s done to ameliorate the situation. Principe Gales THE^LD Staiward IN PUREHA>^\N4 CIGARS SINCE 1854 The Rigkt Nan Can Be Fonid Through The Business Opportunities Page. Try it. Cork Tips Cork Bobbins BOUCHER CORK & MACHINE COMPANY, Ibc 1».222 WEST I8TH STREET neW YORK OUR HIGK-ORADE NON-EVAPeRATINO ««AR FLAVORS Make tobacco mellow and smooth In charactar and Impart a moat palatable flavor FUTMS FIR Smum ud CKWIHG TMA8M VMIS& BRO., 92 Reade Street, New York " ■— --— Zh, 28 THE TOBACCO WORLD THE TOBACCO WORLD OHN F. HEILAND A CC Lancaster County Fancy B** LANCASTER. PENNA. i:. A. KRAUSSMAN Importer of HAVANA TOBACCO IM Water Street "•'^ ^•™ E. L. NISSLY & SONS GROWERS AND PACKERS OF CHOICE CIGAR LEAF TOBACCO Hmm*: Uaaastor. Rorm. Main Offlaat narfa. P«. OMcal Biv«rt tlwi** find it • fAMmue to Icok over our SMiples cheerfully Mimittod Ufxvi request M^iAuel Aivares ^^r Co. Ivr, :ii er3 ami Pac-^era of Hpvapa T.enf AaH Fa.:kers of F-i.r to Ric«n 1 o^ncco Hr.vnna O^fi^c- Puerto R.co ^^ ""»'-'' -^V^TvJxfp ^S^RFF F SAW MlGUF.l. 136 TAYF. 1 VS WATEP SIRFFF J. K. LEAMAN Pa«k«r •/ mnS OtmUrJn Leaf Tobaooo Offlee and Salaeream IIO-II2 W. Walnut St., LANCASTER, PA. Warehousa*. Bird- In- Hand, Lanoaater Co., Pm, John F. Nissly & Co. Fmdnf aad D«d«n In LEAF T05ACC0 jtnd Importwrs of HA VA NA No. 143 Market Straet, LancMtar, P*. CARDENAS y CIA *^*'"* '"^''"' "^'^'^ Almacen de Tabaco en Rama SPECIALTY-'V'UELTA ABAJO AND ARTEMISA 136 AMISTAD ST. HABANA, CUBA HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA. CUBA— CkJOiulado IIS NEW YOIUL, No. 131 Water StreM BREMEl^ (^RMANY British Trading in Tobacco Restricted. "* Board of Trade announces Tobacco Control Committer and prohibits owners of stocks of manufactured and unmaii- ufactiu-ed tobacco from continuing dealings, except as au- thorized. Committee is preparing schedule of prices, whole sale and retail, pending completion of which prices must not be increased beyond those prevailing on May 30. All owners of tobacco in bond must make return of stocks prior to Tune 9, showing situation on May 31. All persons own- ing or controlling tobacco must place tobacco at the dis- posal of the Board of Trade in such quantities and at sudi times as the board may require. All communications should be addressed to Secretary Tobacco Control Board, 7 White- hall Gardens. — Commerce Report. Increased British Duties on Tobacco The customs duties on tobacco are again increased, in accordance with a House of Commons resolution of May .'. The effectiveness of the increases begins with the date «.f the resolution and continues until August 1, 1918. I'Ik- amounts added are the same as those by which the duties were increased under the Finance (No. 2) Act, 1915. A full report concerning the additions of 1915 with a state- ment of the basic duties shown in the imperial tariff of 101 •.> is published in Foreign Tariff Notes No. 19, page 54. The appended statement of the present duties includes the for- mer rates for comparison. Rate of Duty. Articles. Per Pound. New. Old. Tobacco, manufactured : s. d. s. d. Cigars 14 0 10 6 Cavendish or Negrohead 10 8 8 0 Cavendish or Negrohead (manufactured in bond) 9 4 7 0 Cigai-ettes ^ ^ 8 i Snuff — Containing more than 13 pounds of moisture per 100 pounds weight. . 8 10 6 TJ-j Not containing more than 13 pounds of moisture per 100 pounds weight 10 8 8 0 Not specified ^ ^ 7 Tobacco, unmanufactured : Stripped or stemmed — Containing 10 pounds or more of moisture per 100 pounds 7 V/2 5 $n Containing less than 10 pounds of moisture per 100 pounds 8 2>4 6 ^ Unstripped or unstemmed — Containing 10 pounds W more of moisture per 100 pounds 7 4 5 n Containing less than 10 pounds of ^^^ moisture per 100 pounds 8 ^ ^ 1 • { Tobacco grown in Great Britain or Ireland is subi'ct to increased excise duties imposed by the same resolut'-n. The rates, effective from May 2, 1917, to August 1. Um* are as follows : ^ ^ Rate of Out Per Pound Article. ^. . New. Oil' Tobacco (home grown), ttnmanufac- ^ tured: ^. d. s^ ^ If containing 10 per cent, of moisture 1 ^ '^ ' If containing less than 10 per cent of ^, ^ • .. ft 0 " ' * moisture .#»•.»«......♦... v v Tobacco, manufactured, ravendtsfi W ^ ,, Negrohead, manufactured in bond. ..94 ' Urgiai assortment of Plain and rsncy Ribbons VrtU ftr Saipit Cirl ud rrlci Ust to 0«partMit W CigarRlbbons WM. WICKE RIBBON COMPANY »l*naf»ctar*rs of Bindings. Gjtttcoiu, Ttffetts. StUnuidGmGrAin V. OOPHAVEW AVENUE. GLENDALE, NEW YOMC Ctorretpondcnce Solioited KEYSTONE VARIETY WORKS HANOVER, PENNA. Ogar Ribkom, Silk Imitation and Mutlinola Ribbon Prmted or Stamped in Gold or SIItw i^hel.. Stock Card.. Glra U. a Trial. W. W«t Vur Opinio. 29 Coblo: **DONAI-LES" JOSE F. ROGHA Havana Leaf Tobacco ■V^dallikd TalMco. Finos de Vuelt. Almjo Partldo y Vuolta Arriba IAN MIGUEL 100 HABANA, CUBA M. A, SUAREZ & CO. Growers, Padten V T ^T* 1 andDealenin l^ear 1 ODaCCO Figuras 39-41, cbu ''Cuetara'' Havana, Cuba LOEB-NUl^EZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET. PHILADELPHIA ■ K. STRAUS & CO. Importon of HAVANA AND SUMATRA And Paokan of LEAF TOBACCO 3W. 30S, 305 and 307 N. Third St.. Phiadolphi. HIPPLE BROS. & CO. bnportert of Havana and Sumatra and Packers of Seed Leaf Tobacco •/ Finest RetaU Department in Pennsy Ivanii ^ North 3d St, Philadelphia E- Kosenwald (Q, _.^, H5 VATCR STREET - - - NtW YOBIl LESLIE PANTIN Gommistion Merchant Leaf Tobacco & Cigars Conaulado 142, Havana, Cuba I. HAFFENBURGH (D. SONS SiVALlTY HAVANA N.pt>.no 6. H.v.n.. c«b. - A& Bro.d St.. Bo.ton, M..^ ERNEST ELLINGER & CO. Packer. «.d importer. H. PT HAVANA TOBACCO IUTM.W«ri.«»..Sd»d IS. New York OfficlM-UT Fr«.tSl. MENDELSOHN. BORNEMANN (Q CO HAVANA & PORTO RICO TOSACCO 196 WATER STREET, NEW YORK HACtINC HOUSES HAVANA. CUBA. CATANO. PORTO R.CO THE YORK TOBACCO CO. SHi'-t:- •• LEAP TOBACeO ©»•• ..d Warehooae, IS E.«t Qark Ay..o.. YOM, Pa. MANUrACTUlEBS OF CIOAB SCIAP TOBACGO M. LOPEZ & CO. Johal942 FonuMrlj of CAUXTO LOPEZ & CO. MILTON H. RANCK Packer aad Daalar in Dome^c Leaf Tobacco Office: Cor. Duke and Chestnut Streets LA N C A STE R. PENNA. recking Houses: Stresburg and LancMter MAXIMILIAN STERN Havana Tobacco Clavel No. I . HsvaM. Cub. 1 65 Front Strert. N.w Ymk ESTABLISHED 1877 NEW FACTORY l«M H. W. HEFFENER & SON Steam Cigar Box Manufacturers AND MAKERS OF Patented Wire Bound Shipping Cases HOWARD «t BOUNDARY AVE. YORK, PA 30 THE TOBACCO WOELD N L W ^ U H^ t^- 1 \\l f ^ CtcARBox Labels Bands AND Trimmings WESTERN OFFICE 179 West WMliiii«toB St., Chtcago» UL Ci^ADlAN REPRESENTATIVES B. B. B. C©^ Mimtor^il. CaiMto PHILADELPHIA OFFICE 322 CkMtBttt Straet SELLING REPRESENTATIVES AOOLPH FRANKAU * *5.---^ 129 Fifth Avenue. New York %Mf itHEMOEHLELITHnG^APHKi', Clarendoh BoAD&EAsraT^^ St. BROOKIYMaf. CIGAR LABELS o BAND BRANCH OFPICC no West Rawolph St. Chicago Jll, WM. F. CMILY i SOU ysHmmMi^^mMsism 37 Sootfi SMond to0^ PliiM^I^ ■««iii.AmWBlKLY«ALBi»VMlYTHimM>AY. ClOAM, TOBACCO ^^Jli^^rEDT^ADYANCES MADE. MTflWttm^ IIADB ON DAY OF BALM. C'GAR BOX LABELS RANDS AND ADVbPTISING - r .C ^ ''; ^^ y Parmenter Wax-Lined Coupon Cigar Pockets AFFORD raHFECT mOTlCTlMf AG AIOTT MOISTURB HEAT AND SmEAKAO* f DIDIM^ BT AUL SMOKBM. and m tte Racine Paper •:§:• is Company RACINE. WIS., . - - ■ U. S. A. MANUrACTUWKR OF ALU K'NOSOT CIGAR BOX LABELS M 2liriSLM< ICW TNI V*i 0BIOA«O» &M I^Wrai Ik OATA, Vvv. CIGAR BANDS SHOW CARDS FOLDING lOXES^ ETC W^STEINERSON 257-265 wi«' IT^a^itRtuiUMiiG NEW YORK. LITHOGRAPHIC SPECIALISTS CIGAR & TOBACCO INDUSTRY SKETCHES FURNISHED UPON REQUEST MAMUfACTUMRS 8Pf6lAL ^PROCESS c. BELIEVERS IN PUBLICITY These foremost honsea of the trade have rellaMe rfoods to ..II -„J subscribers to know ahon* *h»». b..j <■. r"""*" iiooas to sell and want oar you saw It In tSe TOBAScolvbRS • %'" u'f "^h" ^'"'-•» '«" •»'«'- ni:. iwoAi^uu WOKLD. . . No bodua Advertising admitted. Page Acker, Merrall St Condit Co., New York Alvarez & Co., Manuel, New York .. American Cigar Co American Lithographic Co., New York American Sumatra Tobacco Co. .American Tobacco Co.. The, New" York Arguelles, Lopez & £ro ........ ^ 10,2/ is) ........ 8 0 S Lopea, Manuel Lopez & Co., M Lonllard & Co.. P. ...'..'.'.'. Lovera, Jose [ . Lozano, F., Sons & Co. .'.'.'."""." Page .Cover II llachra & Co.. R. A ISayuk Uros., Philadelphia IJehrens & Co., Havana, Cul»a ...'.'..'. IJobrow Brothers j: oucher Cork & Machine Co.", Iiic ". ' Brunhoff Mfg. Co.. ;...?:.:: liusiness Upportunity ., • • • • * « I ' • • •• •J • • » « ■ * »« ■ • c « .Cover 1\' •Cover IV m Manila Advertising Agcncv Melachrino & Co.. M :.. " Mendelsohn, Borneman & Co.. "New'Vo'rk Merriara Segars, Inc. ......: ^^ Ml lavorita Cigar Co.. Inc ..'.' Miller. DuBrul & Peters i.. Moehle Lithographic Co., The. Bn.okiv Morna & Company, Philip ..'. .1 1.= , n ., ........ » < .((lu Ci.miiaiiv, Inc . Cardenas y Cia, Havana"""'"!^;;;;;"'"*"*""*"**""*"**"'*" Cayey-Caguas Tobacco Co .... •—*"•"•'•• — ••*•••".-....... Ciiuentes, Pego y Ca., HaVana,"Cub^*:;::::'"*""****'""**""*" lumly & Son, W. F.. Philadelpl^ „." "•""" ••"• Commercial Cigar Co .... ^ —...,....,»....,., ....,..., ( .mpama Lhografica de \v^nsib^i'V::^*:*^V^"*"*"^*'"**'**' tressman's Sons, Allen R ••••"••'•♦•.*»».«.....,...*„.,*., liciscl-Wemmer Co., The, Lima. O l»emuth & Co., Wi Ham .Tf^ "•—.."...►....,....„.♦«.. j*u>» mt KM.f tk, ,,,,„ .•.••#..1*,.,*,.,.,.^,... . , !.-*..••. ^O Neuberger, Ileinrich. Havana .Mcholas & Co.. C. S., New York •**"•* •'•»■.#■ a ■* .;;-...«..j tt «.u.. VI. a., .New iork a Niss y & Son.s E. L.. Florin. Pa. _ Nissly & Co.. John i-\, Lancaiter, ^#^ ♦» mt itv*.* a * #<# »***•** ^V^ 9 • • B» »* 1 |isen!ohr. Otto, & B -, »ucorporatcd ... tllinger & Co., Lrnest ........,,,......,.., jW" Cigar Co. .................. 1-rirnian, Sidney J. ....... Irus & Brother^ New York '.'.V. ^«*^ ^f?**S Havana. Cuba Park & Tihord ....... Partagas, Havana. Cuba".* .'.''*!; Pasbach-\ Dice Lithographic Co. Patterson Bros. Tobacco Co. .„ Pendas & Alvarez Perfect Humidifying Co. ...^."I," Philippine Tobacco Company". 'hihppint' T..I,acci> Co.. Incf .. Por Larranagu .................. Portuondo Cigar Mfg. Cft» $mm Pa. P >♦*♦»* ^ * • *s ***** ».,,,,,, ^^ F. .. i «■» p V s *^»4r * i! 9 %,i » •* »» *♦ «^fes| » « #'f,* * • ■ m*-9^ «**B«#fl^ »*» »^ , 10 J )■•«»«■ ^^ tunc \ariety \S nrks, Hanover, Pa. . s Sanchez y Ilaya. Tampa, Flu. . >in Martin and Leon ,...,.........." schlegel, Geo.. New York .....'." ll'^'P.-HC*- V*>-.' H.,H., Philadelphia : Shields-H ertheim Co., Cleveland. O. , Smith, Carrett H. Sterner. Sons & Co., Wm,. New York" stern, Maximili.in ..................... Straus & Co.. K.. New York ..,,','. Siiart-z, M. A,, Havana ............... Taylor, Wa. T. ..... Twk * Co., a O. .., - *•***.*.*.»*.*...*.«..*. ij • •,»»»,.,,,,,,,,,,.,. ,,,,^, ,, . . jtt ..,....,,,,,,.,..^,,..^,.^,^^^ ^^^^ 11 *Hfe » .,»*,,,....,..,....,,,,,.^_,^^^^^^Q,^P Jl ****'*****'^**«*B***^»»».,,^ ^ * -■*•■*•***•*•»*• s m f ■^ » »*■*♦•**«. *p,.,.^,,^^,,^^^_^^^ 4v mm, r jL » » 39 J .* V 29 L'nipn American Cigar Co. C. S. Playing Card Company ....".* Lnited States Tobacco Co., kichmond. Va I iiiversal T-ihacci Machine Co, ,,,,..,.,. I pmaiin, H.. Havana ....,.....,„.. L-nJau, Charles. New York j-^^, Robert E., N,w p'- *n J. K.. Lane li;"*'. ^M Qgar Ma C 1 w York ister. Pa. .,.'.;' \J»*^ .Ma uitactunng Co. ... , wteu ^ Mvers Tcbacco Co.'........;; '; Nime^ robacco Co. .................;: •"'i^>i ^ >>ms. s. .,........„..,...;. ^ymann-BrtttoB Co. .. .......... ;•"••■ _ \%icke Ribbon Co., Wm.. New York ;; .♦rtvtr J\ .Cnver IV ........ 4 ........ » ........ lo York Tobacco Co., %e. York, Pa. ..... WE GUARANTEE Copenhagen Snuff To Be AB SOLDI ELY PDRE WE guarantee Copenhagen Snuff is made from the whole leaf of Tennessee and Kentucky Tobacco. We guarantee the sweetening and seasoning and flavors and scent, m tact •verything that is added to the tobacco or put on the tobacco, .s pure and ».y be used freely in food under the United States Pure Food Laws. i'^m^lU^:^ OIR OFFER THAT every user of Copenhagen Snutf can feel entirely safe and know that he is using a pure tobacco, we offer to any man ( including our own employees ) Five Thousand Dollars who wQl show our guarantee to be incorrect, or to any man who finds in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that may not be used freely in food products under the United States Pure Food Laws. Weyman-Bruton ComDany 1117 Broadway New York PRESIDENT MnDealer-TbisSigii 'lltfindow — ori\i f i ^ ■ ■''•'-; '■ and a Big Stock of John Ruskitt Cigars in ycur store always meacs^ Bia Business and S/iTisFiiD Customers, All progressi^'e dealers recommend and sell John Ruskin»— theT5est and biggest value in tlie world at 50 and the best n^Loaally advei* ti^ brand. JOHN RUSKIN CIGARS • ■■''• . are nfnd. big, fragrant, hand-made and made of the same quality tobacco that goes into 100 io largert intlepcndeni and mort progreMwe eigai tmctoty in the wiozld. I i I I I \ %M^ mm Behrens & Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands "Sol" and "Devesa de Murias" Independent factories Our Motto: Quality, always a little better than Havana's Best HUBIAS APPROPRIATELY NAMED BOLD is today carrying out to the fullest extent, the meaning of its name. Under present conditions where the cost of manufacture has risen so tremend- ously BOLD continues to adhere strictly to that standard of quality that has made BOLD a name familiar to jimokers every- where. Yes! BOLD will alv/ays be "Above All S3 We say these things "BOLD"ly and our cigar is BOLD. BOBROW BROS., Philadelphia L.^ee^s^" * .-». M\ vAi / - 1 JULY 1st 1917 « •-»-. ^:i. 4 Leading Features \ Four Thousand Bales of Sumatra Sold at Record Prices at First American Inscription Tobacco Merchants' Association Plans Campaign for Better Retail Prices Brands Nationally Advertised in July Magazines n^^ Itt^hers Open Eighth Store Lady Cops to ft^»» Smokers in Zion City Clearing Houtr for todustrial Sites The Awaktiiing of Business Knickerbocker's Broadway Jottings Trade Letters of ""/ital Interest From All Sections ^ ESTABLISHED 1881 t^^o Oct L917 ■"'^ Latest Reports From the Cuban Market Laltst News of the American Leaf Tobacco Miurket Registration of New Brands of Cigars. Cigarettes, Tobacco, B^. PUBLICATION OFFICES: 236 Chestnut Street, Philadelphia / \ \X.\VII No. 13 F. C LOZANO TRADE MARK I14. D. S. rat. Offlci I fIL LOZANO F. LOZANO, SON & CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Famous *T. Lozano'' Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA. FLORIDA New York Addrest, 437 Fifth Avcnne X!rORtiMAA^^I^^ THE TOBACCO WORLD ^^^^^JjMT....-, J ' y iiT. |-.pii^Ti-rr By Special Appointment TotheLal«KinK Edward VII A A 4 111 Worlds Oldest Hi^jgradc Turkish c w oms farettes Plain End or Corklipped "The Little Brown Box" PHIUP MORRIS & CO., LTD. 72 Fifth Avenue New York SlHiimiivii'iiiiiiiiir -.WJ;4lii|.|iiitiii«l!iHll!i^ '"''''■'^nni«i»||(||)H||(iiit(||||||(((|,|||,|t,fc -■'.^■i «» "•" ••— ••.^M« ~'»^^«» ■■ «»« *' M. La Flor de Portuondo (( EL GRANDE" I The ^^ '^Q^c/cr^i€n€/i^ I I ■ CIGAR MFG. CO. PHILADELPHIA 4*— wf....^., ^ I 3 MANILA CIGARS J^s Mild and as Coot as a breeze from the sea -Manila Cigars burn perfectly -They are all hand made, Spanish method— They have body and character- A high standard of quality is rigidly maintained under Government supervision and inspection. Look for the Government Guarantee Stamp on Ever^ 'Box «)»« — M. H I ■■■■ 11 ■ Hi I,. -■■ H mnm ESTABLISHED 1M7 " ■■ Y. Pendas Sl Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: ••QUALITY" Office and SAlciroom, - 80M03 THIRD AVE. NEW YORK CITY »«« ■ ■» ■. ■■ ■» H- '« ■■ ■» ■■■ ' ■■ ■• ■■ ..^si.^^i.l. i For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer G>nipaiiy i LIMA. O. + — •n^l»»aBBM. I ■■ — 1.» n,« •••"— ».J» THE TOBACCO Wr^KLD CIGARS reduce selling cost-- because an ever constant demand, created by Cinco Quality, insures a quick turnover ofl stock. \ ■' '^-:^- Q:\ LONDRES CONCHAS PANETELAS OTTO EISENLOHR & BROS., INOORPORATE.D PHILADELPHIA. -H ■ «— UU J ' " " •" " " **" Quality Paramount CELEBRATED H. UPNANN CIGARS (HABANA) Strictly Independent Manufactureri CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street - New York Board of Trade Bldg., Montreal. Canada Pat-fn«»fft* Fathtr Time Ages X'ELVET. rariners. ^j^^^j^^^ j^T^ture Mellows It. An Uubeatalflc Team: Time and Nature. When tobacco munufacturcrs try to substitute hurry-'Jp curinjr methods f(.r slow, natural tigeinj; of tobacco, you smokers i)ay the price. There is no better method «)f brinjjinjj out the mellowness and mildness of "Kentucky's best ' than two years" natural ageinj; in wooden ho^:;s- heails. Think about that over a pipe of VKIA'KT. Thar ain't a whole lot of difference between a rip« persimmon an' • nearly ripe one— on the outside, borne of these nearly matured tobaccos sorter faTor VELVET in looks. r, etweeii b rit>« One of the advertisements in the "Bigger than Ever" Velvet Smoking Tobacco Advertising Campaign. Watch the magazines and newspapers. THE TOBACCO WORLD MADE AT OUR NEWARK, N. J. FACTORIES *^ROCKY FORD^ QUALITY-HAND MADE-SUMATRA WRAPPED-NICKEL CIGAR We also manufacture, at our several factories located at PIITS- BURGH, PA., a very attractive and extensive line of Cigar* and Stogies to retail at 5 for lOc — 4 for lOe— 3 for lOc and 2 for 5c., giving the Jobber and Retailer an exceptional margin of profit. Write For Full Information UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH ji Cigar With Hardly a RiVal MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUGUST KUTTNAOER, GiBtnl ReprMcnUtive, 235 FIFTH A?E., NEW YOM Free! SAMPLES Free! Ask and You Will Receive ....FIFTH AVENUE.... A Union Made Cisarette of Quality lOc FOR PACKAGE of 10 Mouthpiece, Cotk or Plain Tip 1. B. Krinsky, Mfr. ir^C tt LIVE DISTRIBUTORS WANTED E. H. G«TO CIGAR COMPANY FOR FORTY YEARS THE STANDARD h ClMtr Ha« Write for Open Territorr Fastory: Key West. Fie. New York Office; 20S W. Broedwey T. J. DUNN (gl CO. M«K«r« of The New Bachelor Cigar 401-405 H. 9l8t Street New York 4. ,, ^^^_^ BACHIAS HaTana Cigut ■ For Hen of Means Reaown«d for Uniformity '^f'/^TinE9 BY THE CREE/^ AND GOLD BAND R. A. BACHIA & CO. 47 West Sfacteeolh St New York +•—..—.«.«_.. — ■■ ■■ n ■■ m- -n im^^^i m ■■ ■■« ■ A DEM A CIGARS Arguelles, Lopez Q Bro. MAKERS OENBRAL OFFICE FACTORY WAREHOUSE 322 PEAKL STREET TAMfA LEALTAD 120 NEW YOKE FLOIIDA HAVANA G. S. Nicholas & Co. 41 and 43 Beaver Street, New York DIRECT IMPORTERS of the highest grades of Ggari \ manufactured by the Independent Factories of Havana all of which are made under the personal control and supervision of the oldest cigar manufacturers in Cuba, thus retaining for each its own individuality. Price List Mailed Upon Request. ' ■■ I M ■■ M 11 »■- '■"^— ' " " " — ■■«■■ 11 II H HAVANA CIGARS ROMEO Y lUUETA The Leader in all the World's Markets U. S. RepKNutattn: W«. I.TiylM, 11 Inal lt.ll.T.01tr. ■■ I ■■ m.^-nm -»« nfl BAYUK BROS 5 *f CIGAR THE PERFECT CIGAR 6 THE TOBA( (M) WORLD THE TOBACCO WORLD Photo- graphed at Camp Cotton, El Paso. Texas. Look for the famous miuhn lack. ** On the Firing Line BU LL ' DU RH AM The Makings'of a liation For years "Bull" Durham has been the regular smoke of the U. S. Army and Navy — officers and men alike — and mill- ions of other "regular" Americans. Men who *'roll their own** "hold their owru* Rolling your own cigarette is a National habit. It appeals to the American idea of independence* You can make for yourself, with your own hands, the mildest, most fragrant, most enjoyable cigarettes in the world — and the most economical. Machines can't imitate it. The only way to get that freshness, that flavor, that lasting satisfaction — is to "roll your own" with ** good old "Bull" Durham. "The Makings of a Nation'^ "Like Sugar in Your Cof f ee^' ) ot Mr. Dealer: Please consider the significance at this time this first slogan. Try for yonrself mixing ^'Biill" Dnrbam with your favonte pipe tobacco an4 see how true is the second slogan. JL. . ■■ .»— ..^..^.fc^ ^ „, ., ^ ^^ { ifi ' *' " " " ** ■— — " ■■ II „ „ „ „ ,, '__ ■■ ■■ ■■■ —' »■ ■■ M ■> M- -«■ ■■ «■ ■» ■■ m —* n^—n - ■■ ■■ ■■- «■—-'« ■■ ■»-^««^— «» II n ■■ ■■ 1. 11 -.4* It ' Results Tell the Story '1 A N epoch-making era is being created in the Cigar Industry by the excellent results rewarding cigar manufacturers who use our 1916 Crop of SHADE WRAPPERS {Whether Connecticut, Florida or Georgia) Are you sharing in this Wonderful Success? American Sumatra Tobacco Co. Largest Producer of Shade Tobacco In the World General Offices: 142 Water Street, New York ▼""-••—••—,. ■ W*M»M«— ■ ■! ■*. 'M- n , ., I „. ■.» l.^— «#■ >■ ■■ ■■ ■■ ■■ M II ■** " I H li n II I 11 IMIII il li 111 ,'♦ »feV 8 THE TOBACCO WORLD "44 Cigar Co." Phi The Standards of America Lorillard's Snuff, : Est. 1760 Rail Road Mills Snuff, Est. 1 825 Gail & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccobosfs — 1K.appees — High Toasts Strong, Salt. Stoeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELNE CO., Ill Hftk Ave., New York ladelphia -«■ Mi^— ^— I '« PHILIPPINE TOBACCO CO.. Inc. Manufacturers of High Grade Manila Cigars AND Exporters of Leaf Tobacco EXCLUSIVE BRANDS FOR DEALERS ORDERING LARGE QUANTITIES CORRESPONDENCE SOLICITED Ctble Address '' PITCO/* P. 0. Box 654, Manila, P. I. US i.OEWENTHAL S. LOEWENTHAL B. i.OEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK «^» ■■ m™ ■■ ■■ M ■■ ■■ ■■ ■■ ■■ »■ »■ «■ '— "LA MEGA" "^BSr HAVANA CIGARS OF THE HIGHEST QUALITY AND BEST WORKMANSHIP V. Guerra, Diaz & Co., Tampa, Fia. Qoing big -biegcr- biggest! Not simply here and there but everywhere. What? FRAT. lOc quality— JOc quantity — retails in the Patterson duo-paper package at 5c Would cost double in tins. Most jobbers arc supplied. Original P«tt«rMn« o) Richmond. Va. ■«■■■■■■■■■■■■ m *— M. MELACHRINO & CO., Inc. EGVPTIAN CIGARETTES Yob Cannot be Mistaken If You Stock the Easiest Sold Cigarettes M. Melachrino & Co., Inc., are punreyors and supply all the Courts, Embassies, lao Clubs and 360 Regimental Messes throughout Europe GRAND DEPOTS OF j London. 8 Regenl St.. S. W. CalcutU. 10 Government Place CAIRO. He«d Office and Factory M. MeUchiino & Co., Inc. I Capetown. South Africa Alexandiia, Rue Cherifi Pacha Hamburg. 1 8-20 Grou*e Backerttraa* AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE UST UPON APPLICATION 214-216 WEST 47th STREET. NEW YORK -■■ H M ■■ ■■ M ■■ ■■ " »'— *' itt TOBACCO Vol. XXXVII. PHILADELPHIA AND NEW YORK, JULY 1, 1917. No. 13. FOUR THOUSAND BALES OF SUMATRA fiUICKLY SOLD_AT RECORD PRICES Prices at First Inscription Ranged From Two to Four Dollars a Pound—Big Factories Get Bulk of Leaf— H. Duys & Co. Get Nine Lots for Their Customers T HE first American inscription of Sumatra tobacco, held on the 22d, at "American Frascati" proved to be a wonderful success. Record prices were paid and the tobacco was disposed of at the rate of more than 1200 bales an hour. In three hours four thou- sand bales of tobacco were disposed of. Cigar and tobacco men from all parts of the East were present. Tampa, Key West, Chicago, Detroit, Baltimore, Philadelphia, Boston and Albany were represented at the inscription, as were a score of other points. Yet the at- tendance at the next inscription, which it is understood will take place some time in August, will doubtless be still larger and more representative, although it is hard to sec how it can be. The sale opened promptly at ten o'clock and fifteen minutes later the bids had been turned in to the judges. In a few minutes it was announced that Waitt & Bond, of Boston, had secured the K. B. Lankat lot at 346.7 cents. The second lot. L. B., went to H. Duys & Company, for •Mien R. Cressman's Sons, of Philadelphia, and S. Davis cS: .S(,„s, of Montreal, Canada. This price on this lot was ?sr>.i7 cents. A feature of the sale was the fact that in only one case was there a bid as low as the minimum which the Sumatra Tobacco Import Corporation placed on each lot. In some cases the bids were more than a dollar higher. The record price was paid by E. Rosenwald & Brother, for (.ne hundred and ninety-six Deli Mv/P purchased for the accounts of the Mazer Cigar Manufacturing Companv. nt'troit, and the Enterprise Cigar Manufacturing Company, Trenton. N. J. The price was 392.90 cents. There were twenty-four lots offered at the inscrip- tion and of these H. Duys & Companv purchased nine for the accounts of their customers. r.oy Scouts, under the command of John Duys. Ir.. iclped the bidders by serving as pages and carrving the '>'ds to the judges. Charles Fox and G. W. Spitzner. One ;'t them pulled the gong at ten o'clock, announcing that the "iscriDtion had begun. The order in which the lots were disposed of and the names (,f the successful bidders is as follows: 10.15 A. M. nr Ilales-Deli My/K B/Lankat/5— Bought by Waitt & •'•"nd. Inc., Boston. Mass.— 346.7 cents. lor n.,les-Deli Ba My/L B/3-H. Duys & Co., Inc.. for A- R. Cressman's Sons, of Philadelphia, and S. Davis '^'v Sons, of Montreal, Can.— 285.17 cents. 1^-30 A. M. 1.^ r.ales-Deli My/E/-1— Yocum Bros., Reading, Pa.— ''^1".'26 cents. lOfi r.ales-P. K. Deli ^B-II. Duys & Co.. Inc.. for Geo. A. Kent Sz Co.. Binghamton, N. Y.— 206.14 cents. (Continued on Page 24) ■ ■ ■■ ■■ ■■ H I ■» 11 n^— «|^^^»».— «»^^« ■■ H I ■■ «■ ■■ M ■»— ^■' " TOBACCO MERCHANTS' ASSOGIATIOM OPEMS MHT FOR BETTER PRICES Retail Dealers Suffering From Narrow Margin of Profit Says President Wertheim-T. M. A. Will Help Curb Reckless and Unhealthy Competi- tion—Systematic Campaign Planned ilNCE the retail cigar and tobacco trade seems un- able to shake off its lethargy, except in spots, and wake up to the necessity of better prices for their goods the Tobacco Merchants' Association has de- termined to lend a helping hand and see if the unfavorable conditions in the retail trade cannot be eliminated and the dealer s business placed on a healthy and prosperous basis. Announcement is made that the Tobacco Merchants' Association has already completed a plan to bring about the necessary readjustment in prices. The campaign will not be confined to a particular class but will cover all kinds ot tobacco products. In announcing the completion of the plans for the cam- paign President Jacob Wertheim. of the Tobacco Merch- ants Association, has issued the following statement to the trade press: "Owing to the habitual price-cutting on standard brands, the retailers' profit had already been cut down to a minimum before the outbreak of the war: but the en- hanced prices that manufacturers are now forced to charge for their products, as a result of the increased cost of labor and material due to the war. have brought the retailers' proht down to a still lower level. "The retail trade of no industry is suffering as much from trading on a close margin of profit as the retail to- bacco business. The grocery man can well afford to sell a standard brand of coffee at cost or even below cost be- cause he sells the customer at the same time other mer- chandise upon which he makes a substantial profit The department store may advertise shirts or hats of well known trade marks, at cost or below cost and still do a profitable business, because every time they sell such shirt or hat they sell other merchandise with it upon which they make a handsome profit. The druggist mav profitablv use popular brands of drugs, or patent medicines as lead- ers and sell them at cost, because for everv dollar's worth of such articles that he sells, he sells a much larger amount of other merchandise that yields him a profit sufficient to compensate him for loss of profit on his so-called leaders. "But the tobacco man sells nothing but standard brands. When his customer calls for a package of ciga- rettes or tobacco of a given brand, that is all that he can sell him. And if the prices on the standard brands are cut as they usually are. the retail tobacco man must do a profit- less business except for what he makes on the compara- tively small sales of some brands that had not vet become prominent enough to receive the attention of ' the price- cutter. "Moderate price-cutting, when resorted to bv busi- ness rivals as a means of competing for trade, is not neces- sarily unhealthy: it puts life into competition and operates as an effective stimulant to business. But when price-cut- (Continued on Page 24) I jQ THE TOBACCO WORLD THE TOBACCO WORLD THE TOBACCO WORLD 11 ESTABLJSHED 1881 PUBLISHED ON THE 1ST AND 15TH OF EACH MONTH BY THE TOBACCO WORLD CORPORATION PUBLICATION OFFICES 236 CHESTNUT STREET Bell Telephone— Lombard 1768 PHILADELPHIA HOBART BISHOP HANKINS Keystone Telephone— Main 1824 , Editor BUREAUS OF SPECIAL CORRESPONDENCE TAMPA MILWAUKEE LANCASTER CINCINNATI HAVANA, CUBA, OFFICE— PERSEVERANCIA 8. CARLOS M. WINTZER Representative Subscription in United States, Postage Paid $2.00 per Tear Foreign Subscription, Dominion of Canada and otlier Coun- tries of Postal Union $3.50 per Year Single Copy '^ C«'^*« ADVERTISING RATES MAILED UPON APPLICATION . Entered as Second Class Mail Matter December 22, 1909, at the Post Office. Philadelphia, under the Act of March 3, 1879 Vol XXXVII JULY I, 1917 No. 13 ^.l^i^BW^ TOBACCO MERCHANTS- ASSOCIATION <^Mn> OF UNITED STATES ^^ President JACOB WERTHEIM, New York Vice-President GEORGE W. HILL. New York vi^rP^» dent EDWARD WISE, New York vi^'pr^sld^ JESSE A. BLOCK. Wheeling, W. Va 7^ ^ h!^* JOSEPH F CULLMAN. Ja.. New York ^ ^^Pr: ide't ASA LEMLEIN, New York Treasurer LEON SCHINASI, New York c^nrptarv CHARLES DUSHKIND, New York &ecrei* y New York Offices, 5 Beekman Street CIGAR MANUFACTURERS' ASSOCIATION OF AMERICA FREDERICK HIRSCHHORN. 54th St. and 2d Ave., New York .. President CHARLES J. EISENLOHR, 934 Market St.. Phlla.. Pa Vice-President JOSEPH B. WERTHEIM. 81st and East End Ave.. Mhat'n. N. Y. Treasurer S. K, LICHTENSTEIN, 40 Exchange PL, Manhattan, N. Y Secretary THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION JOSEPH CULLMAN. JR., New York • • • •^'^^^"J W. J. LUKAWITZ. Dayton. O Vice-President GEORGE BERGER, Cincinnati. O o f^JTv JOSEPH MENDELSOHN. New York becreiary INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION J. A. BLOCK. Wheeling. W. Va. ' ' .' ' * ^"^^1^*"! WOOD F. AXTON. Louisville. Ky Vice-President RAWLINS D. BEST. Covington. Ky Secretary-Treasurer In all parts of the United States where there are laws prohibiting the sale of cigars, cigarettes and tobacco to youths of less than a specified age, the newspapers of those sections are constantly reporting the arrest Keep Within or conviction of some cigar dealers for vio- The Law lation of such existing laws. It would be a great help to the tobacco industry if the numerous retail cigar and tobacco organi- zations would require their members to conform to the law as regards sales to minors. Aside from the penalty falling on the retail tobacconist, such violations of the law almost always add the voice of a mother or father, or both, to the chorus crying for the abolition of the tobacco industry. A recent statement from Canada is to the effect that tobacco is taking the place of liquor as the great inland revenue producer. For the month of April the revenue derived from tobacco and cigars amount Prohibition to about $1,000,000. On spirits it was And Tobacco about $750,000. The total for the month was a trifle more than $2,000,000, a sum slightly less than that collected for the same period last year. The "Wall Street Journal" makes the statement that wherever prohibition has become operative there has been a marked increase in the demand for tobacco. In the United States liquor pays about two dollars for every one paid by tobacco. If the same proportion existed in Canada before the war then the tobacco industry has certainly made enormous strides. According to manufacturers whose brands are sold in Western prohibition States, the "dry" laws have done prac- tically no harm to the cigar and tobacco industry but on the contrary have increased sales in certain sections. A Clearing House for Industrial Sites and Plants No event can be of more interest to the industrial world than the recent organization and incorporation of the Industrial Sites Association of America, with offices at 115 Broadway, New York City. The entrance of this associa- tion into a new field of action, solves a problem of long standing for manufacturers who are in quest of new loca- tions. There are in many parts of the United States any num- ber of cities and towns possessing many superior facilities and natural resources, admirably suited for manufacturing and other industrial purposes. Scarcity of desirable loca- tions is no part of the manufacturers' problem. Then- great lack has been a central source of information which would enable them to put their fingers on just what they wanted without traveling from city to city and town to town, spending thousands of dollars and months of valuable time in a fruitless search for factory sites measuring up to their requirements. The Industrial Sites Association of America has under- taken to meet this need by compiling and classifying data concerning the properties, sites, buildings, railn.ad and water facilities, labor conditions, population, etc., of all towns and cities where manufacturing plants could be ad- vantageously established— a clearing house which would supply manufacturers with complete and verified informa- tion free of charge. Boards of Trade, Chambers of Commerce and snnilar commercial bodies are co-operating with the association in bringing its service to a high level of efficiency. Whcreve. there is a building or a piece of property for sale or ior lease, a full description is filed with the association, and when properiy verified and found suitable for manufactur- ing purposes, it is listed. Every detail has to be certified to as a safeguard against misrepresentation. Manufacturers can depend on the accuracy of all information suppl'^^ By simply stating their requirements manufacturers will be rendered every assistance in the location and sciec tion of properties. They will be given free access to au data in the possession of the association. The entire serMce is offered without charge of any kind. ^^^^^ If you contemplate opening a new plant, or have o which you desire to dispose of, it would pay you to con.uu the Industrial Sites Association of America. The Tobacco Products Corporation has advanced the prices of all cigarette brands about ten per cent, it mated that a still further advance may be expected. A Sermon on Organization by F. K. Rowley their [HExM the cigar dealers of Superior, Wis., met re- I cently to perfect an organization, Fred K. Rowley, president of the Duluth, Minn., organization, was on hand to assure them of the hearty support of Duluth neighbors, lie also took the time to give them a few valuable suggestions on organization. The "Cigar and Tobacco Journal," of which Carroll S. Bartram is editor, reported the speech as follows: '*In my message to you from your well wishers across the bay, and it is only a stream of water which separates us from you, for our interests are mutual, I can only say we are young but mighty busy. Big things cannot be ac- complished in a. day, and oftimes it takes weeks to perfect the little things which eventuate into the big things. From the combination of local organizations springs your State organization, fi^om that your national organization and that should be one of the purposes for which you organize, for tliis is fast presenting itself as an urgent necessity for the future mutual welfare of the tobacco industry. "You can accomplish wonders through a thorough or- ganization, and only an organized force will bring you the desired results. You cannot expect to succeed in creating tliat force individually. You must have the power of num- bers and be thoroughly representative of the industry. Keep in close touch with your neighbors across the b^y, for you can help us and maybe sometime we can tell you something to your advantage. Unity of purpose and action is very essential to the full success of any business. Dis- sension is aways a serious handicap. Possibly you have not become well enough acquainted with your fellow dealer to find that he is a pretty good fellow after all. If you have any diflferences, get together and talk them over. Maybe he is right and you are wrong. "As I stated before, we are yet young in our organi- zation work, but I want to say to you now, we have a bunch of the liveliest hustlers in the countr>' and we are Koing to make some of the older and larger associations sit u|) and take notice. "We have decided to have window transparencies made and placed in a conspicuous position on windows or doors of our stores so the public may readily distinguish it as being of the association. We have the chain stores, but ynu have none, and our aim is to educate the public to favor the stores which have local capital invested. "i'ublicity will do much toward improving conditions along these lines. Impress upon your trade your desire to phase, conduct your business in a clean, up-to-date man- ner and cater to the better element of trade, not the loafers and hangers-on. Co-operate with your city officials in law entercement and thereby avoid unnecessary police regula- "^\ e had the good fortune to have as our guests at on*' of our recent meetings. Mr. Louis Nathanson. presi- dent of the Minneapolis Association, and Mr. Tohn B. Mur- phy of the Legislative Committee. These tvvo gentlemen gaw very interesting addresses and in the course of his re- "larks. Mr. Nathanson cited concrete examples of the dis- asters that had overtaken other lines of business bv reason oi lack of organization. "Human nature prompts the public to select the higher cost merchandise and the only solution to the problem is «on t harp to your trade upon the increased cost. It is only natural for the consumer to select from your case a c'gar which you advertise as costing vou ^0 in lieu of o'K' which he knows only costs you $;J5'. That is his priv- ' e&e and it is your duty to demonstrate your abilitv as a sahxnian by convincing him that the increased cost of pro- "ction. labor and everjthing entering into the manufac- ture of tobacco products, justifies you in raising your prices accordingly. As Mr. Bartram told us at one of our recent meetings, 'You dealers can't fix the price you pay for your goods— the manufacturer does that ; but you can and should fix the selling price. You should take the price you pay, add to it a sum for overhead and incidental expenses, in- terest on your capital invested, and that fair profit to which any business is entitled, and establish that as your selling price.* The consumer realizes that he has to pay more for everything he buys than he used to, and he isn't going to complain because he has to pay more for his tobacco. And when you sell your merchandise for what it is worth, you are raising prices not because it is discretionary on your part but because it is absolutely necessary as the only salvation for you to continue in business. "A misconception of one's profits often leads to serious difficulties and a merchant can't be too careful about fam- iliarizing himself with the true conditions. The time to know how much gross profit you are making is before the goods are sold, for after the sale is made it will be little satisfaction to learn that the goods have been sold at a loss. "As an association, you should consider the little fel- low, for he looks to your organization for its assistance as much as you do to him for his support and co-operation. \ou undoubtedly can get the co-operation of the druggist; get him into your association and induce him to discontinue the practice of giving away a portion of his profits every time he sells six nickel cigars, or three ten-cent cigars, for a quarter. "To demonstrate how this worked out very satisfac- torily with the Duluth dealers, at a recent meeting one of the members suggested that he was not getting a sufficient margin of profit on his merchandise and it was his inten- tion to select one of the more popular brands of cigarettes which heretofore had sold for 10 cents for twenty and on which he was making only about 18 per cent, profit, and advance the selling price to two for a quarter. As a re- sult, nearly all the dealers are getting this price for one of the popular brands, and making a fair margin of profit • and the public have accepted it as justifiable, along with the other advances in other merchandising lines. "With reference to the conduct of your own particular business, there are certain basic principles which govern the amount of money that can be made. The merchant who knows what these principles are and applies this in- telligently in running his store, will make a lot more money than the one who doesn't. In your business, individuality is a big factor; service and reliability another; and an efficient sales force as well as up-to-the-minute ideas and methods. These, as fundamental business assets, combined with satisfactory goods, are more often translated into suc- cess than failure. "I have dealt with diflferent classes of trade • three of which I will mention briefly. First: the customer who ac- cepts without question almost anything which is offered him. Second : the customer who is known to be particular and asks for the best. Third : the customer who thinks he knows what he wants, issues his specifications accord- ing to an exacting standard, and then kicks when he gets more than what he asked for because he figures he is being cheated or that he has been handed a lemon. Even so regardless of any peculiarities of certain of your trade there IS always the satisfaction in knowing that you haveViven him the best you had. "Live up to the rules and regulations of vour associa- tion, stand behind your agreements and make 'vour word as good as your bond. You can obtain results bv co-operation which you could not as individuals. Work with vour offi- 12 THE TOBACCO WORLD THE TOBACCO WORLD 13 cers and do not let two or three men shoulder all the labor. Attend your meetings regularly, and show the other fellow you are as much interested in his success as 'he is in yours. Work together as a unit. A man may acquire a dislike for a business associate — a dislike founded on a misunder- standing. In this state of mind the spontaneous expression of one's opinion of another often becomes slander. The right thing to do is to talk the matter out in the beginning in a frank heart to heart talk. Also make it a social as well as any business organization. Mix a little fun and humor in your gatherings and thereby overcome the too much dry eflfects of business only. Let your meets be clean and free from vulgarity and profanity. "In closing, let me impress upon you, not as an asso- ciation, but as individuals: that it is your duty through your individual efforts to put the tobacco industry above the level at which it has been placed by the general public. Tobacco itself alone is not a luxury, nor is the business of merchandising it a lowly one. No spirit is more whole- some than a respect for all who contribute to the comforts of civilization and we tobacco dealers are contributors of at least that one comfort." You Must Look the Part. When a man has achieved independence, a great name, or a fortune, or whatever goal he has set out to make, he can afford to wear a soiled collar, frayed coat sleeves and shoes run down at the heel, but this would never do for the man to whom success still beckons in the distance. To be successful one must have the appearance of a successful man. He must dress neatly and in fashion. His linen and shoes must be immaculate. He must walk as though he were going somewhere — not dwadle aimlessly about like a scion of the aristocracy in a moving picture. The successful man will bear the appearance of suc- cess in his features, in his every action. He will carry lines of character in his countenance and his eyes will in- dicate concentrated thought as though he were reflecting on important matters. He will smile (not grin like an ape), be good natured, considerate of others, be public-spirited and patriotic; and all this will reflect upon his appearance. The successful man will wear an air of confidence ; he will speak with assurance and determination. He will not allow trifles to annoy him, and he will not be deflected from his purpose. He will radiate ability and power and he will impress those with whom he comes in contact by his earnestness, his energy and resourcefulness. To be successful one must look successful. The successful man cannot look like a failure. — "Manu- facturers' News." E. V. Schnoor on Eastern Trip E. V. Schnoor, president of the wholesale and retail cigar company of that name, with headquarters in Wichita, Kan., has recently started on an extended business trip through the East. He will call on many of the manufac- turers whose goods he handles, and he will visit St. Louis, Cincinnati. Washington, Newark, New York, Syracuse, Buffalo, Cleveland and Chicago before returning. When Mr. Schnoor arrives in Chicago he expects to be able to spend several weeks there on a vacation. He is accompan- ied on the trip by Mrs. Schnoor. They do not expect to return to Wichita until the latter part of July. The C. Hutchins Cigar Company. Tronton, O., has re- centlv been incorporated with capital stock of $20,000. Charles Pape is named as one of the incorporators. lADY OOPS TO STOP SMOKING IN ZION CITY Policemen and Lady Cops to Patrol City — Smokers to Find Zion City Last Place on Earth for Pipe of Peace O—^ VERSEER VOLIVA, of Zion City, is again on the J warpath for smokers and in order to rid the town of them completely it is said that a large force of lady cops or "coppettes" are to be employed in conjunction with about five hundred policemen. The home of the Christian Catholic Apostolic Church in Zion is a place where the Zion people have gathered to- gether for the purpose of living out their ideals of clean living. In Zion City vernacular a smoker is a "stinkpot," and no one can attempt to live a clean life if they smoke, ac- cording to Voliva's theory. And further clean living per- sons can be contaminated by others smoking in their pres- ence, therefore, the law prohibiting the use of tobacco in any form in Zion City. The courts have upheld the city ordinances of Zion City, and smokers who have disregarded them, and who have been caught, have paid dearly. However, violation of the city ordinance still continues, and in order to put a stop to it an additional police force is to be employed. The coppettes will not deal roughly with the smoker but will approach slowly, bow and address the offender in something like the following words: 'Teace to thee, friend. Art thou a stranger?" If, after recovering from the shock the smoker can manage to say, "Yes," the coppette says: "Smoking is not allowed in Zion City." And if the stranger is a "wise guy" he will realize the truth of the saying, "A word to the wise is sufficient." And Voliva says that if the man is a gentleman he will immediately apologize and say he's sorry he violated the ordinance, and immediately extinguish the pipe, cigarette or cigar. And if by any chance the smoker should refuse to comply with the request he will be dealt with according to the law. And to be dealt with according to the law means a contribution of anything up to $50 for the Zion City exchequer. Gain in ManUas Nearly 38,000,000 in Five Months Following is a comparative statement showing by months the number of cigars and cigarettes exported to the United States during the first five months of UMG and 1917: Cigars Month 191 G 1917 January 4.506,224 12,943,106 February 9,857,689 11,022,952 March 5.619.24G 20,157.629 April 7,369,630 12,971 ,206 May 7,581,073 15.803.910 Total 34,933,862 72,898,803 Increase 37,964,941 Cigarettes 1916 ' 1917 Januarv ........ 255,000 201.000 Fehruarv 987.750 395.000 March ' 340.000 807,500 April 716.2.50 570.500 May 500.250 249,000 Total 2,799.250 2,223,000 Decrease 576,250 Al Korn, of Furgatch y Ca., was a recent visitor. Ben Straus, of A. Santaella y Ca., has been in town, calling on the trade. J. V. Flanagan, of "For Larranaga" fame, called on S(>ine of his customers here on Thursday last. Dan Ostrow, Seventh and Chestnut streets, has his win(l'-.w filled with the "La Zuma" Key West cigar. Several sizes of the "El Roi-Tan" cigar are being shown in the Duncan & Moorhead window at 722 Chestnut Street. X'etterlein Brothers, Fourth and Chestnut streets, are showing the "Lovera" brand, featuring the two-for-a quarter size. Morris D. Neumann, genial head of the firm of Neu- mann & Mayer, has gone to Colorado Springs, Col., for a two-weeks' rest. H. B. Grauley, Sixth and Chestnut streets, is display- ing: the "Selwyn" perfecto, which retails at seven cents eacii or four for a quarter. M. J. Dalton Company, Fifth and Chestnut streets, is featuring the "Dalton Romantico" in the four-for-a-quarter, and the three-for-fifty-cents sizes. \\'arner Searle, of J. Portuondo Cigar Manufacturing Company, expects to finish his work in Ohio in time to spend the Fourth of July in Philadelphia. Jeitles & Blumenthal are unable to get sufficient help to fill orders promptly. "Flor de Jeitles," "Statesmen." •Tungsten" and "Royal Peer" are all in strong demand by the trade. \'ahn &. McDonnell are equipping their salesmen with Fords. This firm has the distribution of the "La Sultana," "Kejrreso," "Optimo," "Perfecto Garcia" and a number of other brands. Charles Heilpern & Company, 17 Burling Slip, New lurk City, have placed their "Lord Prior" brand with Leach & Company. The "Corona" size retails for seven cents. "Lady Dorin," made by the same company, is carried also in two sizes. J. N. Mitchener, Dallas. Texas, who represents the 1 Lewis Cigar Manufacturing Company, of Newark, N. J., recently called on the trade in Nashville, Tenn., where he >s well known and has many friends. I'he Gross Brothers Cigar Company, Nashville, Tenn., rq>'Tt that on the "J. H. & I." cigar brands they are more than ;\-,,0()() behind on orders. The firm is doing its best to keep their customers supplied for their immediate needs. . "Stephen Bradley, formerly with Leach & Co., has re- s>Rned his position to take charge of Sammy \Vachter's stand at Richards' Baths on the Boardwalk. Atlantic Citv. Artliur Deehring. formerly with Lilly, Dungan & Com- P'^Tiy. Baltimore, Md., has succeeded Mr. Bradley with Leach & Company. Many Philadelphians at American Inscription jjurt^NY Philadelphia cigar manufacturers and leaf to- IVII bacco men evinced a keen interest in the first American inscription of Sumatra tobacco which was held in New York on the 22d. While all did not purchase direct a number of them were represented by leaf dealers from whom they will probably secure some of the leaf. Announcement was made of purchases by or for the account of the following Philadelphia firms: Allen R. Cressman's Sons, Otto Eisenlohr & Brothers, Incorpor- ated, and Bayuk Brothers. Among those who attended the inscription from Phil- adelphia were: Samuel Bayuk, of Bayuk Brothers; Charles and Harry Bobrow, of Bobrow Brothers; Max Lipschutz, of the "44" Cigar Company; S. Langdorf and W. Kraus, of Roig & Langsdorf ; Herman G. Vetterlein, of Vetterlein Brothers ; John R. Young, of John R. Young & Son ; Adolph Loeb, of K. Straus & Company ; Sig. C. Maver and F. M. Smith, of Sig. C. Mayer & Company; E. D. Rus- sell, of H. G. Vetterlein & Company ; Samuel Grabosky, of the G. H. P. Cigar Company ; Morris D. Neumann, of Neu- mann & Mayer Company. The Store Front Your store front is in reality the most important part of your entire retail structure and equipment, because there is a great advertising value in a neat, handsome and pros- perous store front. The store front undoubtedly makes a strong and last- ing impression upon passers-by and prospective customers. The proper store front not only includes the display in the show windows, but also the construction of the win- dows, the entrances to the store, the awnings over the windows, the sign or signs above them, and the general appearance of the building. If the store front looks as though there were a busy, growing, thriving, prosperous business being done within, it will have a distinct value in attracting trade, especially of the better class. On the other hand, if the store front is dingy, old-fashioned and tumbled down, it will have the opposite effect. A modern front changes the entire appearance of the store, and is the first point by which a customer judges the store. The Camp Importation Company. Incorporated, ciga- rette manufacturers at 231 West Fortieth Street, has filed schedules in bankruptcy, showing liabilities of $80,117. and assets of $32,446. NO TIME FOR SLOWING-UP OF BUSINESS In reply to a query from E. P. V. Ritter, of the Merchants and Manufacturers' Exchange, New York City, asking about advisability of holding commercial conventions during the war, the President has sent the following letter: In reply to your letter of June 4, allow me to say that I not only see no reason why commercial conven- tions should be omitted during the war. but should regret to see any instrumentality neglected which has proved serviceable in stimulating business and facili- tating its processes. This is not only not a time to allow any slowing up of business, but is a time when every sensible process of stimulation should be used. Cordially and sincerely yours, (Signed) WOODROW WILSON. ^-» u THE TOBACCO WORLD Suggestion vs. Argument THE TOBACCO WORLD 15 M HEN we, as merchants, set out to sell an article to our customer, we will use one of two means, or a combination of these two means, to induce him to buy, namely argument or suggestion. Argument is the means most commonly, though erroneously, used by the average merchant, while research tells us that we are really creatures of suggestion rather than reason. But since argumentation is such a usual thing, let us analyze it first. Argument involves deliberation. If we look further we shall find that there are five steps in deliberation : 1. There must be an idea of two or more diverse things, only one of which may be chosen. It will appear at once how important it is to give only the most effective data concerning your goods when talking about them to the customer. The more you keep out the name of your competitor the better, because when his name is not men- tioned you will at least not convey an idea about him to the person to whom you are trying to sell your goods. 2. There must be an idea of the steps necessary to secure the diverse things. People naturally follow lines of least resistance, so that when a mail order house makes it "easy to order," it doesn't take the rural buyer long to decide what to do. Make buying as easy as you can for your trade. It will help them to decide. 3. There must be a feeling of value attaching to each of the things. This feeling may arise in many ways, for example — it may be bodily gratification, as taste and com- fort ; it may be a sense of acquisition, to own ; it may ap- peal to present needs as in the case of perishable goods or rising price ; it may be social gratification, such as benefit to the home, style, imitation or pure vanity. It may ap- peal to the higher nature where a luxury becomes a neces- sity; the feelings of value may be attached to the inherent qualities of the article itself, such as durability, purity and variety. Then there are the selling conditions which may make a considerable dift'erence to the customer — the price, terms, delivery, general service and the reputation of the house. 4. The comparison of the above A^alues. This step might well be called "weighing the evidence." If you have said all of those things about your article and not a word about your competitor, your argument is apt to make a sale. But here lies the danger. In the mind of the cus- tomers there may not be evidence enough to force a de- cision and the sale is lost. 5. Then comes the choice and execution. This is like weighing on a pair of scales, if the pros outweigh the cons, your article will be purchased. Turning now to an analysis of suggestion we find that it, too, is made up of several important steps. 1. The working of suggestion is dependent upon the impulsive dynamic nature of ideas. Every idea will result in the action of that idea unless hindered by an impending idea or physical impediment. The story is told of the mother, who, upon leaving home for an evening function, said to her children, "Now, be good and don't put beans in your noses," and when she came home every child had one or more beans in his nose! When talking about your goods be extremely careful that you convey the kind of ideas that will lead to a purchase on the part of your customer. 2. Suggestions are given by external objects, usually persons, and result in acts similar to imitative acts. Smiles beget smiles, and a positive statement will usually get an affirmative answer. When you ask a question relative to your goods, never ask it in such a way that the customer can reply with a negative statement. There is much im- portance in keeping the buyer in an affirmative state of mind. 3. Suggestion excludes comparison and criticism. Every idea, concept or conclusion which enters the mind is held as true unless hindered by some contradictory idea. Because this is true we have the opportunity of establish- ing confidence if we adhere unflinchingly to strict honesty. And confidence allays suspicion as it at the same time in- creases suggestibility. 4. Suggestion secures immediate response without de- lay. The man who deliberates and deliberates and finally goes away to "think it over," usually buys in some other store. Our special sale days are successes, not because our customers reason that "This is the time to buy," but because "everybody's doin' it!" Having gone thus far, the question naturally arises, when should we use argument and when should we use suggestion in selling. Argument is preferred in exploiting any new thing. When a new article comes on the market, its extensive sale depends, in a sense, upon the education of the buying public interested in that kind of goods. There is no chance to imitate, and should this particular thing cost a large sum of money, deliberation naturally takes place before the buyer parts with his capital. Argument is preferred when it is the exclusive form of persuasion. A situation may present itself where it is im- possible to use suggestion, in which case reasoning is the only avenue to the buyer's brain so far as that particular sale is concerned. Argument is necessary in influencing professional buy- ers. These people must be shown. The merchandise which they buy must not only be good, it must be better and it is up to the salesman to show why it is better. And then, finally, argument is sometimes an eflfective form of flattery. When a certain ad says "there's a reason," we say yes, without asking ourselves what that reason is. When the Washburn-Crosby people print on the back cover of the "Ladies' Home Journal" that Gold Medal Flour con- tains the twelve elements necessary to the human body without naming those twelve elements, the housewife ac- cepts the argument without a question, and buys the flour. We may now ask when to use suggestion. Suggestion is preferred when inadequate time is given for arguments. This is of special significance in advertising. A short copy is more easily read than a long story, and an ad being quickly read, in order to get results, must leave an im- pression or a suggestion. Suggestion is preferred in securing action following conviction. When your customer's mind is really made up. a tactful question may bring out the desired action to buy. This is what is sometimes called the "psychological mo- ment." Suggestion may be used as a supplementary method of convincing. If your store is clean it will convey the idea that you handle only clean goods. A suggestion may lead to an inspection of your place of business, and to get people into your store is one of the things about which you are intensely concerned. Suggestion is always preferred in dealing with the gen- eral public. If any motto is adopted in your business let it be "Honesty and Service." Live up to what it suggests and let your very name suggest the place to buy.— Elmore Peterson. The Mutual Tobacco Company, Chicago, III., has been incorporated with a capital of $4000. The incorporators are J. D. Isett, Frank D. Rogers, J. V. Katzmark and Walter D. Graham. HIGKEY BROS. OPEN EIGHTH STORE Progressive Firm Adds Another Link to Growing Chain- No Expense Spared to Make New Store Attractive ICKEY BROTHERS, the progressive cigar dealers of the tri-cities, Davenport, Rock Island and Mo- line, have added another link to their chain of stores by opening their eighth stand in the Hickey Building, Second and Brady Streets, Davenport, la. This is one of the most important corners of the downtown thoroughfares and the renovation of the store is a decided ini])rovement to the location. In describing the changes that have been made in the store the Davenport "Times" says: "The store front has a changed appearance. Solid plate glass windows have been placed on both the Brady Street and Second Street sides to lighten up the corner and to furnish the firm with attractive display space. "The fixtures are of mahogany. All were built to order and have been erected to set off the room to the best advantage, both for attractiveness and for convenience. A beautiful soda fountain, which occupies a position along the Brady Street wall, is finished in the same material. Show cases, finished in mahogany, occupy two sides of the room, and behind them are elaborate wall cases fitted with glass doors for additional display of merchandise. The ri.xtures have been so placed that the store room is not crowded in any respect, and leather upholstered seats have l)een provided for people who will doubtless assemble daily on this corner to wait for street cars in all directions. "The room is attractively decorated. The electrical hxtures. the pavonazzo marble which sets off the mahogany in httnig style, the plain decorations of the side walls and ceihng. the tile floor and the other furnishings have been selected to add beauty. The new store will brighten up the corner as never before. In the basement, with a stair- way leading from the main floor, is a commodious comfort station for patrons, and the basement also has a large stor- age space for excess stock. ' We are particularly proud of store No. 8,' said Wil- hani A. Mickey, senior member of the firm. 'For years it has bt-en our ambition to open a store in our own build- '^^^ and at last our hopes are realized. Two years a^o we purchased this building from George M. Bechtel. Since 'I'-n. we have been laying plans, and we trust the public )vil agree that we have not only the most attractive store m the tri-cities, but one of the most attractive in the Mid- dle West. -Tlu- advancement of Hickey Brothers is a familiar ^ ory. starting out as newsboys, they accumulated sufti- c lent funds to open their first cigar store at Third and Perrv •treats m April. 1901. Since then, several more Hickey ^ton s iiave been opened in Davenport, and their activities nau. >prcad to Rock Island and Moline. Now. store No 8 aKi> Its place m the procession, and its convenient loca- ""^ "Kl Its enticing appearance assure its success." S,, '^^;^/^^»tion to the Swisher Cigar Factory on South srlr. ^'^^^\ ^'''"^''"' ^•' '** ^^^«"t completed, and will soon be occupied by this firm. the R •^^- P^"^*"son, wfio was let out some time ago by brnnM . r"*""^** ^'S^'' Company. Birmingham. Ala., has hrp. 1 /"'^ against that company for $50,000 for alleged ■^^reach of contract. Robert E. Lane has returned to town following a trip through the New England States. Albert Freeman, of Sidney J. Freeman & Sons, started on a tour of Pennsylvania on Monday last. Henry Ottenberg, the Manila importer, is on a short trip through the West in the interest of his brands. E. Rosenthal, sales manager of M. A. Gunst & Com- pany, has recently returned from a trip to the Pacific Coast. C. A. Clarke, general manager of A. Frankau & Com- pany, Incorporated, has recently arrived in New York City. R. E. Christie, vice-president of the American Cigar Company, has left New York for a trip through the West. M Lopez, of T. Chalkiadi & Company, has returned to his New York office following a trip through the South and West. The increased cost of imported cigars has finally com- pelled the Rexall stores to advance their retail prices on imported brands. f ^ >^ Louis C. Erdt. who represents M. Melachrino & Com- pany on the Pacific coast, is spending a few days at New York headquarters. Joseph Mendelsohn, of Mendelsohn. Bornemann & Company. ,s away on a trip to Chicago. Upon his return he expects to leave for Havana. f .C'^u'' ^*'^''. "months' trip through the West on behalf of the brands of S. Furgatch & Company, Al Korn has re- turned to New York headquarters. Nicholas Themelis. treasurer of Themelis Brothers nufacturers of the "Rose Tip" cigarette, left town re- cently for a visit to the Montreal factory. ma Smokers attracted to the "White Owl" brand by the advertising campaign that has been going on. continue to come back for more. So repeat sales grow. W U-: ^'Z^^"^^^' «^ the E. V. Schnoor Cigar Company, Hich.ta Kan., has recently arrived in New York, accom- panied by Mrs. Schnoor. They are staying at the Hotel Nicholas Ehrlich. owner of the cigar stand at Temple Bar Brooklyn. N. \ .. has sold out to Isador Feenberg. Mr Khrhch intends to deliver a series of lectures throughout the country for free Russia. According to report, Alfred Esberg. first vice-president of the General l igar Company, will retire from the com- pany, affective August 1st. Mr. Esberg will continue, how- ever, to serve on the board of directors. Twelve thousand bales of Sumatra leaf tobacco are being shipped from San Francisco to New York on three freight trains. The leaf represents part of the purchases ot the Sumatra Tobacco Import Corporation. ^6 THE TOBACCO WORLD The Property of the Philippines fJTIVEN the most sanguine enthusiast would not have Cigars Cigarettes Other Tobacco [ JB^J ventured to say at the close of the Spanish-Ameri- 1907 $1,063,382 $72,817 $1,641,230 |aBB| can war that the trade of the Philippine Islands 1908 1,009,328 46,054 1,720,660 ^^^^ ^ould increase from $36,039,568 in 1899 with a 1909 1,754,529 21,029 1,548,976 balance of trade against the islands of $4,346,404 to 1910 2,759,661 40,640 1,608,680 $115,433,520 in 1916 and a balance of trade in their favor 1911 1,901,813 3r,337 1,884,891 of $24,440,845. With the exception of 1912, when the total 1913 3,092,064 54,910 2,216,408 trade was $116,085,742, this is the greatest year's business in 1913 3,012,234 47,915 1,906,819 the history of the islands and is decidedly more in their 1914 2,315,159 38,723 1,823,650 favor when it is remembered that the 1912 trade showed a 1915 2,057,302 42,495 1,605,136 balance against the islands of $6,744,601 due in large part iqiq 2,844,375 49,741 2,932,057 to the heavy importations of rice that year, constituting 21 t.. . . , ^ n r .. u • iqic hv rvc^ ko. /..^^A The total exports of leaf tobacco m 1916 were 17,766,531 per cent, of its miport trade. ^^^^ ^^ $2,827,656, as against 10,948,033 kilos in 1915 at As with other countries, the centers of trade are chang- $1^527,105. Spain has always been and still continues to ing very materially by reason of the European war, and the ^^ ^^^ ^^^^ market ; her receipts of leaf tobacco from the exports from the Philippines to Central Europe show marked Philippines last year totaled 10,166,301 kilos at $1,396,880; decreases, while those to England, Dutch and British East ^^ ^^^ ^^^^ extent the Netherlands is and always stands Indies, Japan and the United States show equally marked second, and her receipts last year were 3,531,980 kilos at advances. Not that we are doing anything to further our $612,404. France stood third with 2,931,454 kilos; then export trade to the islands, which fell from $26,381,069 m ^^^^ ^^^ United States with 466,419 kilos. 1915 to $22,862,073 in 1916, but that we received from the ^^^ ^^ ^^ ^^^ ^^^^^ unmanufactured tobacco to- islands a total value of $35,648,132 in 1916 as against $23,- ^^^^^ ^ ^^ ^.^^^ ^^ ^g^^^^^ ^^ ^ ^.^^^ ^38,865 kilos at 653,211 in 1915. Among the important articles of export ^^^^^^ .^ ^^^^ ^^^ ^^.^ .^^^ ^^ ^^pp^^ ^^^ j^^^^^^ ^^^ were cigars, cigarettes and tobacco. ^^^ ^^^ receipts for last year being 159,780 kilos, as against The exports of cigars during 1916 totaled 193,025,578 at 1330 in 1916. $2,844,375, as compared with 134,647,687 in 1915 at $2,057,- ^^ already stated, the exports of cigars last year totaled 302. The average export value in 1915 was $15.28 per thou- 193,025,578 at $2,844,375, as against 134,647,687 in 1915 at sand; in 1916 it decreased to $14.73 per thousand. Out of $2,057,302. By far the larger number finds a market in the the 1916 exports to the United States amounted to 111,- United States, the returns for last year showing 111,478,210 478,000 cigars at $2,033,121, or an average of $18.23 per ^^ $2,033,121; next came China with receipts of 16,202,440; thousand, as against only 61,170,000 in 1915 at $1,151,22^, Spain, 16,016,000; Hong Kong, 12,234,644; British East or an average of $18.82 per thousand. As will be seen, this j^jies, 10,389,919; United Kingdom, 5,854,820; Hawaii, makes the United States the most important market. How 4^737^821; Australia, 4,319,350; France, 3,978,000; Dutch much the trade has been developed with the United States p^^^ Indies, 1,883,633; Japan, 1,216,675; Italy, 1,082,350; may easily be seen when it is remembered that while the ^^^ remainder found markets in eighteen different countries, total exportation is not so great as it was eighteen years ^^^ smallest being 12,000 shipped out to German Oceanica. ago, when it reached a total of 196,090,000 ; in that year, ^j^^ exports of cigarettes increased from 44,549,622 at 1S99, only 708,000 were shipped to the United States, and ^g 495 jn 1915 to 47,062,815 at $49,743 in 1916. The largest those only at an average value of $4.81 per thousand, whereas shipments were those of 15,530,600 to Hong Kong; China in 1916 we received, as already stated, 111,478,000 cigars, ^^^^^ second with receipts of 9,459,350; then came Japan, and there have been years in between when our share of 0,258,000; Hawaii, 4,771,000; Spain, 3,189,250; United States, that export trade fell much below what it was in 1899; for 2,993,600; British East Indies, 1.265,310. Fourteen other example, in 1901, when it fell to 72,000, and in 1904 to 57,000. countries furnished markets for the remainder. The total value of tobacco products exported in 1916 pf th,e 115,886 kilos of smoking tobacco exported was $5,826,174, as compared with that of $3,704,934 in 1915. 57,076 kilos came to the United States, and out of the total The imports for 1916 included 16,637 kilos of leaf to- value of tobacco exported during the year of $3,597,S04, bacco at $44,151, as against 16,903 kilos at $45,922 in 1915, $2,228,310 found its way to this country .-Tennille. in which year none was received from the United States. In 1916 we shipped 50 kilos. The total importations of cigars was 2279, as against 600 in 1915. Practically all of Keep the Store Well Lighted this is from the United States; this is also true of cigarettes. Speaking of light, it is well to again urge every cigar- of which we supplied 13,859,000 at $148,404, out of a total of man to keep his store brilliantly illuminated at night— it 13,871,390 at $148,623. Our part of the trade in 1915 was may cost a trifle more for gas or electric light, but yuu 12 484,941. The same is the case of plug tobacco, of which will do a lot more business. A bright, clean and attractive wesupplied253,370kilosat$184,340outof a total of 253,445. looking store will invite trade, while a dark, gloomy place Our shipments constituted the full importations in 1915 and will have just the opposite effect. A few additional ligius amounted to 249,905 kilos. The only other importation last wiH affect your expenses but little, and will have a nuM year was 70 kilos from Australia. The imports of smoking ^^^lu^^^^^^ effect-your evening sales will be greatly m- tobacco totaled 115,567 kilos, of which we supplied 86,254 '^^^^^ • . ^ . . . , ^ . .^^^ . „• u. will ^,, ,.,f, , ., . .OIK An illuminated sign in front of your store at nignt wm kilos, as agamst 70,439 k.los in 1915. ^ ^^^^ ^^^^^^ ^^^^^^^^^^ wonderfully, for it will be seen blocks in The total value of all imports of tobacco from the United ^^^^ direction. States into the Philippines in 1916 was $364,958, as against Should you allow a manufacturer to place one of his $343,047 in 1915. illuminated signs in front of your store, it is well for ><•» During the past ten years the exports from the Philip- to see to it that the word "cigars" is large and plain, that pines have included: it may be read easily. THE TOBACCO WORLD 17 Cams Xm w ■ II W Camaaidlai' 1 ONSIDERATION of the figures courteously sup- plied by the Department of Internal Revenue at Ottawa, Canada, show a very considerable ex- pansion in the tobacco trade for the fiscal year ending with March 31, 1917. Comparative figures are given above for the last decade, and their study will afford in- tcrestmg information on the growth of the industry. The must striking feature of the table is, of course, the re- markable development of the cigarette branch. It' has now reached the highest point in its history, an increase of almost a billion in the number entered for consumption being recorded since 1908. That means that the consump- tion has more than tripled in the past ten years; in fact it had reached that position in 1914. A marked falling oflf in the first two years of the war has now been more than made up. the remarkable demand made by the army being no doubt mainly responsible. An even more striking illus- tration of the growth of the trade may be given by the figures for 1901, when the quantity entered for consump- tion was 121,283,684 cigarettes. Thus within the period between 1901 and 1917 the consumption has increased over tentuld. The main centre of production is, of course, Montreal which has almost monopolized the trade. Hamilton has shown a decrease of over 5,000,000, Toronto of 140,000, Win- nipeg of 50,000 and Vancouver of over 1,100,000, ' while Perth has dropped out. Quebec has shown an 'increase of approximately 400,000, and Victoria enters the list in a small way. The cigar trade has shown a distinct liveliness, in- creasing the quantity entered for consumption by 32,104444 mure than making up for the decided drop of last year' Muntreal occupies the commanding position in this branch alsu. being responsible for over half of the total production and two-thirds of the increase. The tendency toward con- centration in the larger centres is further shown by in- creases in Vancouver, Winnipeg, Calgary, Quebec and lurunto. Windsor has also become a decided factor with a total of 6,868,090, an increase of 5,000,000 for the year Hamilton and London show small declines, for which strikes and prohibition are no doubt responsible. Ontario has an increase of over 4,000.000, Quebec of nearly 27- Oo<..(»(m, the Western Provinces of 2,000,000, while the Maritime Provinces suffered a decrease of about 400,000 I'T the decade, the cigar trade shows a twenty per cent. gru\yth, but is considerably below the high record of 1913. Tobacco shows a slight decrease for the year, the trade 'x^ni^- practically stationary throughout the country As compared with 1908, the figures indicate an increase of practically 30 per cent. Taken as a whole, the table may be taken as entirely complimentary to the Canadian manufacturers. Despite the many handicaps imposed by the war, the trade has more than maintained its position, and, after peace is declared a'Kl the country resumes its natural development, it should rj^a]) a very material benefit and prove all the stronger for the severe trial it has undergone. That it has survived so v.elj ,s a strong tribute to the sound business principles <^" which it is based, and its contributions to the national rfvrMue entitle it to no small meed of praise. Cigars Tobaccos Cigarettes 200,133.255 15,788.778 3S2,595.f74 252.718.242 20,867.880 782.663,841 236.866.542 20.664.405 1 ,089.156.608 1908 15M2 I9i:> lf)l«l 101: ■■ ■ ■■ Hdlpk^ {Hh® E@(ta)oll®ir ~ •• — 11 ■■ ■ u a HE retailer, in taking account of the growth of sales of certain brands of cigars, cigarettes and smok- nig tobaccos, should give due credit to the manu- facturers for the work they are doing in interest- ing the consumer. While it is almost impossible to furnish a complete list ot all the mediums used by the different individuals, firms and corporations, we give herewith a few of the more prom- inent ones, together with the amount of advertising car- ried on each brand: American Murad (cigarettes), inside front cover. Tuxedo (cigarette and pipe tobacco), one page. Bull Durham (cigarette and pipe tobacco), one page. Argosy Helniar (cigarettes), inside front cover. Bull Durham (cigarette and pipe tobacco), inside back cover. Collier's Weekly (June 30th issue) Robert Burns (cigar), one-half page. Bull Durham (cigarette and pipe tobacco), three-quarters page. Prince Albert (cigarette and pipe tobacco), inside front cover. Cosmopolitan Richmond Straight Cuts (cigarettes), one-quarter page. Herbert Tareyton (cigarettes), one-eighth page. Life (June 28th issue) Egyptian Deities (cigarettes), one-quarter page. Literary Digest (June 23rd issue) ' * Prince Albert (cigarette and pipe tobacco), one page. McClure's John Rnskin (cigar), one-eighth page. Richmond Straight Cut (cigarettes), one-quarter page. Chesterfield (cigarettes), inside back cover. Metropolitan Velvet (cigarette and pipe tobacco), one-half page. Tuxedo (cigarette and pipe tobacco), one-half page. Bull Durham (cigarette and pipe tobacco), one-half page. Chesterfield (cigarettes), one page. Murad (cigarettes), inside back cover. John Ruskin (cigar), one-eighth page. Munsey's Chesterfield (cigarettes), one page. Helmar (cigarettes), inside back cover. Popular Science Monthly Bull Durham (cigarette and pipe tobacco), full page. Chesterfield (cigarettes), inside back cover. Saturday Evening Post (June ;]oth issue) Prince Albert (cigarette and pipe tobacco), one page. Sunset (Pacific Monthlv) Chesterfield (cigarettes), one page. Murad (cigarettes), inside front cover. 207.647,808 239,752,252 20.146.573 20.127.329 1. (►82.324.710 1.307.276.750 — "Canadian Tobacco Journal." Another "Bold" Booster for Harry Bobrow Harry Bobrow. of Bobrow Brothers, is receiving con- gratulations on the birth of another son, the second boy and the fourth child. Edwin Norman Bobrow. as he has been named, adds another prospective booster to the "Bold'* brand, made famous by his father and his Uncle Charlie. Krvin R. Thiel, Sheboygan. Wis., who recentlv pur- chased the cigar store in the Majestic Theatre Building in that city from Fred Giesman. opened the store to the i)ub- lic on Tune 9. 18 THE TOBACCO WORLD High Prices and Production THE TOBACCO WORLD HE following is taken from the bulletin of the National City Bank of New York: High prices are never welcome to those who have to pay them, but it is a great mistake to con- sider only their immediate and uncomfortable effects, with- out regard to the conditions which caused them or the part which high prices play in correcting those conditions. High prices are a sign of scarcity, the only real remedy for scarcity is increased production, and no other agency is so directly effective in stimulating production as high prices. They not only create an inducement, but they supply the capital for the effort. Efforts to increase production now, in every line, must be made upon a level of costs that is temporary and abnor- mal. It is possible to largely increase the winter wheat acreage this fall, but the farmer must make an outlay for seed, labor and machinery possibly 100 per cent, above nor- mal costs, and take the chance of prices a year from now. He must risk his investment, perhaps go in debt to do it, but we want it done. Any attempt to regulate wheat prices which deters him from enlarging the area in cultivation will defeat the very purpose in view. The manufacturer is in the same situation. Much is said of the large nominal profits of 1916, but it is not always understood that they went largely back into the prop- erties. And so, if production is to be increased, the profits of 1917 must be liberally used to the same purpose, upon a scale of costs far above normal. The real value of these profits put back into the industries cannot be told until it is known what the new facilities are worth in normal times. We do not know how long the war will last, but while it lasts the safe policy is to go on enlarging the vital indus- tries, even if there is a great surplus capacity after the war. It cannot be too often repeated that in time of scarcity the emphasis is not upon prices, but upon production, and poli- cies should center upon the latter, affording inducement and stimulus, and avoiding the creation of risks and deterrents. The level of all prices has been affected the world over by war conditions to such an extent that price figures no lunger have the meanings with which we are familiar. Prices are high or low according to their relation to other prices. The entire table of commodity prices is full of inter-relations, changing constantly. A leading agricultural journal pre- sents figures to show that even at the very high price of $16 per hundredweight for hogs the farmer is not getting the present market price for the corn they have consumed. In the same manner the prices of the manufacturer's product are related to the prices of materials, supplies and labor entering into it. At a time when demand exceeds supply prices are a natural method of regulating consumption and of diverting demands to every possible substitute. The leading statis- ticians of the grain trade are agreed that the high prices of wheat during the past vear have reduced consumption in the United States by about 50,000,000 bushels as compared with the year before. This does not mean that people went hungry, but that consumption was shifted to other foods less affected by the European demand. Again prices per- form a function in the distribution of limited supplies. There is no favoritism in selling to the highest bidder, and it is a fair presumption that as a general rule the highest bidder is the one to whom the goods are most indispensable. This does not apply to the necessaries, but does apply in large degree to such commodities as steel. It is a hardship to pay high prices, but the fact that they are paid shows that it would be a greater hardship to do without the goods. Along with a svstem of artificial price regulation an arbitrary sys- tem of distribution would be required, to determine who should have the goods. The difficulties of the task grow as the task is examined. The discussion over the various proposals to regulate prices gets into difficulties when it reaches the details. What are fair prices and fair profits? A percentage basis is usu- ally assumed to be the best determination, but that ignores all differences in costs arid efficiency among producers. Gen- eral Goethals is said to have rejected that basis of compen- sation for shipbuilders because it is unscientific and extrava- gant. Under it the higher the costs the larger the profits. It is a recognized principle among economists that the price of a commodity at any given time tends to be fixed at a level where it will afford a working profit upon that por- tion of the market requirement which is produced at the highest cost. There may be, for instance, a wide range of costs in producing and delivering wheat at a certain market, resulting from differences in distance from market, fertility of soil, efficiency of the producers, etc. The price is the same for all wheat, and must be high enough to induce the continued production of the highest-cost portion of the re- quired supply, but as the supply is increased from low-cost sources, production on the margin of the supply is no longer required, the price falls and the high-cost producer is elim- inated. The same thing occurs in all lines. There is a range of costs, depending on the location of the producer, the character of his equipment, efficiency of management, etc. One producer may be up to date in methods and equipment, perhaps the last in the field, or he may have turned earnings back into improvements, while another has chosen to dis- tribute earnings in dividends, with the result that the former has lower operating costs than the latter and correspond- ingly higher profits when they sell at the same price. That is his reward for being progressive and constitutes the in- ducement to progress. The constant tendency in industry is toward improvement, lower costs and the elimination of the high-cost producers. The leaders make the best profits, but all improvements soon become common property, and new leaders are always making the pace. In a time like this every possible source of supply is brought into use. In the iron business, scores of old, aban- doned furnaces and mills have been refitted at much expense and put into operation upon a basis of costs which would have been prohibitory at any other time in the last thirty years, and when the war is over they will be abandoned again. Moreover, not only will they be abandoned, but many of more modern construction probably will be idle. The country will have a surplus of steel and iron capacity, and the producers who can operate at the lowest costs will control the business. The same is true in other lines. There are great differ- ences in the costs of mining coal and corresponding difter- ences in profits. As a general rule in the manufacturing industries the fact that a producer enjoys unusual profits is proof, not that he is extortionate in his selling policies, but that he is a leader in low-cost production, and therefore rendering a greater public service than a competitor whose profits are less. . It is not uncommon to hear criticism upon industrial leaders who have achieved unusual success to the effect that thev did not make prices as low as they might, or did nut make wages as high as they might, and, to sum up, did n(>t jrive to the public the benefits of the new methods whicij they had introduced, but such criticism overlooks the chiet benefits derived from leadership, which is in showing a new way. The gains of industrial discovery must eventually reach the public. Even the discoverer cannot use those which come into his own hands without sharing them witn the public, and in time they become common property and the common basis of new ventures for leadership. If it is true that our industries are far below their possi- ble output, and that not only industrial but living conditions 111,'iy be revolutionized by bringing the average up to the level of the best, the public cannot afford to discriminate against efficiency in its plans for taxation or regulation. Allowance must be made for war conditions and necessi- ties; taxation cannot be scrutinized as critically in all its bearings as in time of peace ; it is true that in time of great national peril 'the Government must look for money where money is, and that war-time profits are not to be judged on just the same basis as peace-time profits. But it is well to keep an understanding of sound principles even when they must be compromised, and this is particularly true in view of the certainty that the same kind of taxes will be aav^ocacccr for permanent adoption. A graded scale of taxation increas- in^' with the percentage of profit in industry, is unsound in principle, because it puts a handicap instead of a premium ujK.n leadership, and penalizes the very methods which the public is interested in having adopted. Even in war times it is neither just nor according to sound public policy to deny to the efficient producer the difference between his costs and those of the less economical producers in the same line. When the Frost Is on the Highball (With such apologies as may be apropos.) W ben the frost is on the highball and the julep is in hock, W hen you have to keep your "licker" well protected under* lock; W hen the corkscrew's out of fashion and the mint bed's gone to grass, And a sip of sody water is the strongest stuff they pass — D the time is then a feller 'bout the first of old July \\ ill be chasin' in a circle with his tongue a-hangin' dry, As he starts out for his toddy and discovers with a shock That the frost is on the highball and the julep is in hock. Farewell to "mornin's mornin" and to "night caps," too, farewell ; Farewell to days of frolic and to nights of raisinel ; Tin* stubble's in the rye patch and it's still around the still. And the glasses' clink is mournful as the wailin' whip-o- wills; The colonel's up agin it and his spirit sinks because 1 lie sinkin' down of spirits will soon be agin the laws ; Ife 11 still dream of his toddy, but he'll wake up with a shock \\ hen the frost is on the highball and the julep is in hock. — Grantland Rice in the "Boston Globe." About the Cost of Doing Business How many retail cigar dealers know what it costs* to do business? IIow many would you suppose keep an ac- curate account of all their expenses? Do they know what tach item of expense amounts to? Do they know just ^vhere. at a moment's notice, they could lay their hands upon a bill representing goods bought, probably, a year ago? Is there any record kept of the merchants from whom Roods are being bought? How many can tell what the entire year's purchases amounted to without going through the entire list of invoices for the year? Is there a dailv C'ish record kept? Do they know how much they owe for merchandise or how much may be owing them for goods sold and delivered but probably not paid for? Do they take an inventory of stock each year and do they know whether their last year's business was successful or not? How can that be known unless there be a system ? 19 Fighting Iowa Cigarette Tax Law The Des Moirtes, la., cigarette dealers, who were raided several weeks ago by State agents from Attorney-General iiavner s office, won the first skirmish in their legal battle m the District Court. The preliminary hearing took place m judge De Graff's court, where the cigarette dealers were prot^tmg against the payment of a $36,000 mulct tax. T u ^^tF^"^ '^^"^^ ^ temporary injunction, restraining John B. Hammond and J. W. Mettlen from listing the deal- ers with the Polk County Auditor for assessment of the cigarette mulct tax. Attorneys for the raid victims contended that the law authorizing the assiessment of the tax is void and in antag- onism to the constitution of Iowa, in that it imposes a tax without giving a statement of the object of the tax as is required by the constitution. It was said the cigarette attorneys would raise the same question before the County Supervisors and before District Judge Hutchinson, who will hear condemnation proceed- ings early next month. How to Please Your Customers Keep in a part of your shop where you can see and speak to your customers. They like to see the proprietor. Call each one by name ; it inspires confidence. Suggest what they should buy in the way of newest goods ; tell them the latest styles. This will help your sales much more than a mere "something more." Follow the good taste of your customers ; it will increase your sales. Never exaggerate, tell the truth. If you have not got what is asked for, get it. Do not let your customer go elsewhere to buy what you should have on hand. Have a system that will prevent any possibility of error in invoices sent to your customers. Nothing is more dis- agreeable than to receive another man's bill or one that has already been paid. A good stock, disposed to advantage, and neat and attentive clerks will attract business. A satisfied customer will never fail to put in a good word for you whenever a chance occurs. Prompt cash returns. Be sure to get your invoices out in good time. Set a limit to each account. Have your accounts up to date so that you may always tell how much a customer owes you. When payments are not made within the time prom- ised, find out why.— "Publicite." York OfHce Shows Increase Reports at the York office of the Ninth Internal Reve- nue District show that $117,545.93 was received from the sale of cigar stamps during the month of June just closed. These figures show a gain of more than $8000 for the same month of last year. During the month of June six new factories were opened, employing about seventy hands, the Fair and Square Cigar Company, of Stewartstown, being the largest, with a force of forty employees. Lancaster Shows Gain Returns from the Ninth Internal Revenue District for the month of June show a decided gain over the same month of 1916, but a trifle less than during May of 1917. The figures as given out by the department credit $206,309.58 to cigars and $4,180.53 to tobacco, as compared with $180,202.56 for June of 1916 on cigars. The Tampa Cigar Company, of Red Lion, Pa., has recently opened a factory and is employing about twenty hands. 20 THE TOBACCO WORLD "Fags" Written by Corporal Jack Turner, of St. John's, now serving with the Newfoundland regiment in the trenches somewhere in France. Copyrighted by the Imperial To- bacco Company, Limited, Newfoundland. When the cold is making ice cream of the marrow of your bones, When you're shaking like a jelly and your feet are dead as stones. When your clothes and boots and blankets, and your ritle and your kit, Are soaked from hell-to-breakfast, and the dugout where you sit Is leaking like a basket, and upon the muddy floor The water lies in filthy pools, six inches deep or more ; Tho' life seems cold and mis'rable, and all the world is wet, You'll always get thro' somehow if you've got a cigarette. When you're lying in a listening-post, 'way out beyond the wire. While a blasted Hun, behind a gun, is doing rapid tire ; When the bullets whine about your head and sputter on the ground. When your eyes are strained for every move, your ears tor everv sound — You'd bet Vour life a Hun patrol is prowling somewhere near — . \ shiver runs along your spine that's very much like fear; You'll stick it to the finish— but, I'll make a little bet, You'd feel a whole lot better if you had a cigarette. When Fritz is starting something and his guns are on the bust, When the parapet goes up in chunks, and settles down in When the roly-poly "rum-jar" comes a-wobbling thro the air, . , 'Til it lands upon a dug-out— and the dug-out isn t there ; \\ hen the air is full of dust and smoke and scraps of steel and noise. And you think you're booked for golden crowns and other heavenly joys ; . • • ii When your nerves are all a-tremble and your brain is all a-fret — It isn't half so hopeless if you've got a cigarette. When you're waiting for the whistle and your foot is on the step. You bluff yourself it's lots of fun, and all the time you re kep^' , To the fact that you may stop one 'fore you've gone a dozen feet. And you wonder what it feels like, and your thoughts are far from sweet ; Then you think about a little grave, with R. I. P. on top, And you know you've got to go across— altho' you'd like to stop; , 1 u J • When your backbone's limp as water and you re bathed in icy sweat, Why, you'll feel a lot more cheerful if you puff your ciga- rette. Then, when you stop a good one, and the stretcher-bearers come And patch you up with strings and splints and bandages and gum; \\ hen you think you've got a million wounds and fifty thou- sand breaks, And your body's just a blasted sack packed full of pains and aches ; Then you feel you've reached the finish and you're sure your number's up. And you feel as weak as Belgian beer and helpless as a pup- But you know that you're not down and out, that life's worth living yet. When some old war-wise Red Cross guy slips you a ciga- rette. We can do without MacConachies and Bully and hard-tack, When Fritz's curtain-fire keeps the ration parties back ; We can do without our great coats and our socks and shirts and shoes. We might almost —tho' I doubt it— get along without our booze ; We can do without "K. R. & O." and "Military Law," We can beat the ancient Israelites at making bricks sans straw; We can do without a lot of things and still win out, you bet. But I'd hate to think of soldiering without a cigarette. Originality. Frank Farrington has a very wise saying: Originate your own plans and carry them out. You may be able to copy your neighbor's plans, but it is very doubtful if you can copy his success. It is a very simple matter indeed to do the former, but there is no guarantee that by doing so, you are certain to secure the latter. Individuality is an indis- pensable adjunct to a complete result, and a plan which works out to a successful finish under the guidance of one man, may be an absolute failure when undertaken by an imitator. There can be no question that the man who de- vises his own plan in every detail is best fitted to engineer it to a finish, and this is seldom done by merely copying the lead of another. Of course, it cannot be denied that ideas may come through observation of the working of the minds of other people, but these should only quicken the thinking powers of the observer to go one better. As a matter of fact, the dealer who works out his own plans almost invari- ably finds that by carefully watching their progress and effect, he gains a knowledge of their strong and weak points, and is thus enabled to develop the former and correct the latter. Experience is a valuable taskmaster, and one need not necessarily go outside his own particular sphere to ob- tain much information of a kind which can scarcely fail to be of real practical help in the conduct of his business. Orig- inality is a valuable asset, and the expenditure of a httlc time and thought is certain to produce beneficial results. A Valuable Side Line Any tobacconist will find in magazines a valuable side Tine. This does not mean that he should turn his store into a stationery store with tobacco as a side line, such as are found in or near the more outlying residential districts, but that a space might well be set aside on his counter or his shelves for carrying the current magazines. This is a magazine-reading age and men are as mucn magazine readers as any others. In laying in a stock of mag- azines, the man-buyers should be kept in mind. Of course all the general magazines appeal to him, but the cigarisi should make a specialty of sporting journals and o*"^^ ^y" lications which appeal especially to men. They should i^e laid out so that the purchaser can look over them to sec ii they contain anything of interest to him. If a man gets ini the habit of going to one store for his reading matter, he w no doubt get into the way of buying his tobacco there, u if he is in the habit of calling on you for his sJ^^^f " magazine is something else that you can sell him witnou spoiling the identity of your shop or making it a depanmc store. THE TOBACCO WORLD 21 «■ ■ tti ' ■■ M t ¥Ih® CocIbaiiE From Our Exclusive Bureau Perscveraficia No. 8 Havana, Cuba. ■ — "*""" — •——•——" — - ' ■■ " ■ " " T:!"7"'i7" ..t W ^2m Havana, June 23, 1917. IIILE the volume of transactions has slowly in- creased, during the past fortnight there is lack- ing, however, the confidence in the future on the part of the American buyers, as well as of the l(ioal ones. Whether the high prices asked by the vegueros arc justified and ought to be granted without any further questioning, or whether the manufacturers of cigars in view of the higher taxes, are not entitled to get an equivalent by a reduction in the figures to be paid for their leaf re- quirements, is the open question which the future alone can decide. In the end the law of supply and demand regu- lates the prices. While under normal' conditions the to- bacco crop in our island is below the standard, high prices would be not only justified but would have to be paid. We are unable to correctly estimate the coming demand, how- ever, in the United States, as the calls from the other coun- trirs do not play enough of a role to be taken into con- sideration. Will the American manufacturers consume as much of our tobacco as last year, or will there be a per- ai)til)le shrinkage in the consumption? Owing to the higher war contribution, and the high prices prevailing here for the raw material, we believe there 1^ going to be a notable decrease in our exports of cigars and leaf tobacco. Therefore, while the tobacco crop is below the normal standard, we may have a considerable surjilus left over in the beginning of the year 1918. [i the l'r.»pects for the then growing crop should be such as to promise a larger yield in 1918, a decided slump would be tlu- logical consequence, and only a poor prospect might sustain high prices. Under such conditions our older and ••^aj^^icious leaf dealers have been very slow to commit them- selves in buying the new crop in the country, and particu- larly the Kemedios growth, as they claim, they can see "•» '""ney in the handling of this kind of leaf at the figures ^^lluh have been paid by some venturesome packers. On tlie other hand the latter claim that while the total yield •^t Kniicdios may be even a trifle larger than last year, the I'^rt of the real choice leaf will be considerablv sinalhT in first and second capaduras. We profess our 'S:n<.rance in this matter to decide who is right or wrong. :"i'l- therefore, leave it to the future to decide this conflict '"M'trtially in due course of time. 'lie Vueha. Abajo and Semi \^ielta growths have been ^•^'soilKd to us by experts as being generally fair, and with ^onu- extra choice vegas. Partido continues to find much avor With the American manufacturers, although they are f^t so pleased with the high prices asked for tlie fillers and resagos. Ihere will be a small part of the Kemedios crop of a very hue quality, far better than last year, but there w, 1 be also a large proportion of short and rank leaf ht only for our cigarette manufacturers. ^^ eather conditions in the country are propitious for handling the leai, and during the coming month all escog- idas ought to be in the full swing. Sales during the last two weeks totaled 3450 bales of which represented: Vuelta Abajo and Semi \^ielta 779- Partido. 1381 ; and Kemedios, 1290 bales lluyers were: Americans. 1813; exporters to South America, 22o ; and our local manufacturers of cigars and cigarettes. 1282 bales. "* Receipts of Leaf Tobacco From the Country From May 25 to June T. 191;. !.>,„, j^,,, j ly^. \uelta Abajo, 2.()(i3 hales. 21,830 bales Semi \ ueltas 1 12 • i -^sj lartido .... .. ^.j^. .. Kemedios (Ji i - ^5,69^ " Total 2.819 •• Total 49.ML •• I'.xports of leaf tobacco from the port of Havana for two weeks from May 27 to June !). 191T. inclusive, to- talled U,T82 bales, and which were distributed to the fol- lowing c.untries. viz.: To all ports of the United States 11.13({: to Canada. :Ui] ; to the Argentine Kepublic. 225- and to L rugiiay. (in bales. Buyers of Leaf Tobacco That Come and Go Arrivals— From \ew York: L. ( ircciihaH. uf Greenhall brothers: Dionisio I [evia. of I). Ilevia .^ Company; Fred Davis, accompanied by his son. I'red Davis, [r., of' Sam I. Davis cS: Company: and Jose M. Diaz. i>resident of the iVe- ferred Havana Tobacco Company. iMom lioston: .Mbort W. Kaffenbur-h. of I. KafiVn- burgh & Sons. From Chicago: Mike Inedman. ut M. l-riedman vS: Company. From Key WVst : Xivian M. :\ryers. vice-president of the Cortez Cigar Factory. From Tampa: Higinio Diaz, manager of the factories «»r the IVeferred Havana Tobacco Company. Returned— From NVw V.,rk: Mark ' A. Pollock of Mark A. Pollock. Departures— To Tampa: Fred Davis and Fred Davis! Jr. Cigars P.usiness in mir cigar factories is quite as usual at this season of the year, and excepting a few of the large factor- 22 THE TOBACCO WORLD ies which still are favored with good orders, it is only the home trade which is the mainstay of most of our factories at present. The following monthly statistics of the month of May are rather unsatisfactory, as regards our exports to the United States, as we fell behind nearly one million cigars as compared with May of last year, and if it had not been for a large increase in our exports to Spain, Great Britain and France, the result would have been far worse. Exports of cigars from Havana from May 1, 1916, to May 31, 1916, 8,979,406 cigars Exports of cigars from Havana from May 1. 1917, to May 31, 1917, 8,573,442 " Decrease during the month of May of the year 1917, 405,964 Increase by countries during May, 1917, as compared with May, 1916: Spain, 964,545 cigars Great Britain, 670,200 " France, 244,362 ^^ Uruguav, 102,550 Norwav, 65,000 " Switzerland, 44,000 '* Denmark, 26,125 French Africa, 15,000 " Total, Decrease by countries during with May, 1916: United States, Chile, Australia, Canada, Netherlands, Egypt, Argentine Republic, Gibraltar. Spanish Africa, Canary Islands, Bolivia, Peru, Total, 2,533,246 " Exports from Jan. 1 to May 31, 1916, 51,834,678 cigars Exports from Jan. 1 to May 31, 1917, 42,212,884 " Decrease during first 5 months of the year 1917. . 9,621,794 " The principal ten countries which in 1916 imported over one million cigars from us, show the following in- creases and decreases in the five months of 1917, as com- pared with 1916: Increases Decreases France, " 2,977,488 cigars United States, 2.829,633 '| Spain, 1,887,524 Russia, 113,777 " 2,131,782 (( ay, 1917, i as compared 987,316 cigars 417,262 (( 386,234 tt 209,225 ii 189,810 tt 107,600 tt 55,249 tt 46.125 tt 37,925 tt 36,900 tt 33,000 tt 26,600 tt Total, Great Britain, Denmark, Chile, Australia, Argentine Republic, Canada, Total, 7,808,422 15,950.009 cigars 1.110,610 477.319 325,004 275.391 149,025 18.287,358 (( Romeo y Julieta has continued to receive relatively good orders from the States, the Government orders from England, therefore, in combination with its orders from Spain, France and other countries, is doing an excellent business. Punch received one British Government order for 400,- 000 cigars for the army and navy canteens, at relatively high prices, so this helps Don Manuel Lopez not to discharge any cigarmakers. H. Upmann is working normally at this season of the year, as some orders are coming forward all the time. Sol and Devesa de Murias are satisfied with the pres- ent outlook of business, fully believing in a good fall trade. Leaf Tobacco and Other Notes of Interest The untimely demise of Avelino Pazos, in the prime of his manhood, surprised some of his friends, although the intimates knew that his lingering illness for the last six months excluded a cure by the physicians, and that death finally came as a relief from further suffering. The funeral on the 21st instant was a big demonstration of the esteem and respect he had enjoyed during his earthly career, the leaf trade and cigar manufacturers being well represented. Born in Galicia, Spain, although a naturalized American citizen, if we are not mistaken, he was one time Honorary Vice-Consul of Spain, at New York, and had received several decorations from the Spanish Government. lie was also honorary treasurer of the Galician Society (Centro Gallego), and one of the attorneys that govern this most numerous beneficent society of nearly 50,000 members. His mother, wife, brothers and sisters ^re the only surviv- ors, as he had not been blessed with any children in his married life. The cartmen are on strike again, this time not for higher wages, but for their grievance against the United Railroad Company, which delays the receiving or delivery of the goods at the terminal station here to such an extent that the cartmen often lose half a day or more on a trip. While the administrator promised to remedy the evil, it is said that he has not kept his promises made repeatedly. As some of the dock laborers have struck out of sympathy. the shipping is tied up also. We hope the government will take a hand to settle this unbearable state of aflfairs. E. H. Gato Cigar Company purchased some 300 and odd bales of the new Partido crop during the last two weeks Fred Davis made some purchases of new Partido for El Sidelo Factory, but intends to return here later for tluir Vuelta Abajo fillers. Leslie Pantin made some purchases for account ot his Northern customers in the last fortnight. The Havana Tobacco Export Company has been buy- it has an excellent trade on stripped fillers in the States, ing leaf lately quite extensively for stripping purposes, as I. Kaflfenburgh & Sons sold forty-five bales of new Manicaragua loose leaves, at $40 per qq. to the local retail- ers of leaf. Shippers above 200 bales of leaf tobacco from the p*»ri of Havana during the two weeks ending June 9th, were: Virgilio Suarez, 3708 ; Cuban Eand and Leaf Tobacco C niii- pany, 1936; Mark A. Pollack. 1164; Leslie Pantm, H.b. Jose Suarez & Company, 855 ; Walter Sutter & Comp:in> - 710; J. Bernheim & Son, 580; M. A. Gunst & Company 494; Y. Pendas & Alvarez, 382; E. H. Gato Cigar Com- pany, 356 ; H. Upmann & Company. 346 ; Havana Tolmc Export Company, 336; Havana Tobacco Stripping C'" pany. 316; Ernest Ellinger & Company. 269; I. KaU-n- burgh & Sons. 250 ; Rodriguez, Mendez & Company ^.H, Sierra & Diez, 225 ; Leopoldo R. Mederos. 219; and Mencn dez & Company, 216 bales. Qretaniv. THE TOBACCO WORLD The Awakening of Business m HHE following quotations are taken from a book called "The Awakening of Business," written by Edward N. Hurley, late chairman of the Federal Trade Commission : •Intelligent competition is an adequate regulator for most of our industries." "If industry generally is conducted efficiently and in- telligently, the evil of price-cutting will be eliminated and with it the desire for price agreements or boycotts of so- called irregular dealers will go also." "Fair, intelligent competition is properly considered by the American public as the best regulator of business." "Ignorant competition is most dangerous to the devel- opment and success of our country. The Clayton Act and the Federal Trade Commission Act have no control over this menace." "When competition produces waste and results in demoralization, when competition breaks down, another method of regulating business must be devised." "Under the Federal Trade Commission Act the sup- pression of unfair methods of competition is primarily a matter of public interest, and not, so far as the machinery oi the Commission is concerned, a contest between indi- viduals in relation to their private rights. Hence a person complaining of such unfair methods is not a party to nor in any way connected with the proceeding by the Commission, except as he may be called upon to furnish evidence." "One of the most important problems of modern busi- ness is proper methods of merchandising. The keen com- petition of the present day has rendered obsolete the old method of waiting until a customer comes in and selling him what you have in stock." "The first step in merchandising is to price the goods propcriy, and to do this a modem system of accounting is necessary. The system must show the jpurchasing price of the goods delivered at the store and also the expense of doing business, which must be added to the purchase price before the selling price is determined." 'The next step is to get yourself known, and this re- quires advertising in some form." "The next step is proper presentation of the goods." •The way goods are displayed has a very decided effect un the volume of business done. Goods should be arranged so that they can readily be found when wanted, rather than I'lk'd anywhere and everywhere." *'A good appearance of the store has another desirable efkct on the business which is generally overlooked." "The cheapest thing in the world is courtesy, and it hrnigs a larger volume of profit than any other factor in merchandising." "A bad habit that some business men have fallen into IS disparaging the goods of a competitor. Whether the com- petitor's goods deserve the criticism or not, the effect is to cause the prospective customer to lose faith in the sales- man s statements." "The necessity for revolutionary change in our business nu-thods presses upon us from within and without. Even hcfore the war it had become evident that we need in this country unproved conditions in our manufacturing and mer- ch.indising concerns, more co-operation among business "Hn, and a closer harmony between government and busi- ness. "Co-operation is the watchword of our day— co-opera- tion between business men, co-operation between employer '"ind employe, co-operation between business and govem- nicnt. We have seen that there is a field for individual enort on the part of manufacturers and merchants; there is an almost equally large field for associated effort. Trade associations and similar organizations are among the most hopeful agencies of efficient industry. Their field of activ- **^ u^^ ^^ extended and their work made more efficient." These associations supply the means through which business and government can co-operate." "There should be a greater degree of organization and mutual helpfulness in all lines of trade and industry, so that American business may be welded into a commercial and industrial whole, in order that our peopde may be supplied ^ promptly and at the lowest possible expense with the com- * modities needed for their material welfare." 'T am heartily in favor of competitors meeting in trade associations when they meet for the purpose of improving their cost accounting methods, discussing better systems of standarizing their products and materials, and working out more efficient methods of producing their goods at the low- est possible cost or any other questions that go to develop efficiency. When trade associations meet for these pur- poses every member profits by it; every stockholder and employee is benefited. It is also helpful to our country as a whole. The government should encourage and assist the development of trade associations of this kind." "The state of mind which makes us fear to associate with our competitor and which makes us suspicious of him must go. It does not belong to the new era of American business upon which we are entering." Regarding Competitors In these modern days much of that feeling, which used to prevail in the minds of not a few dealers with regard to their trade rivals, is being gradually toned down. More and more it is coming to be realized that there is a lot of room in the business world, and that if a dealer at- tends religiously to his own business, he stands a better chance of achieving a substantial success than if he worked all the time with one eye upon his rival. Fair competition is all right, and unfair competition all wrong, but the funda- mental difference between the two things is that the former lasts while the latter does not. Of course, one dealer may learn much from another, but the position is not neces- sarily one of antagonism, but rather friendly emulation. Thoughts of this kind must have been in the mind of the undernoted which we culled from an exchange: "A great many gray hairs are brought out on the heads of business men because of worrying about what competi- tion will do, and especially some one particular competitor. It seems there is always one competitor who is more to be dreaded than all the rest. One who tries to sell his goods at cost, or is especially obnoxious in some other way. "Probably you have been getting all your information about this competitor from your customers, and if that is the case you can bet that it has been colored up to make your competitor appear much worse than he really is and about nine times out of ten you can also bet the same cus- tomer is telling like stories about you to that same com- petitor. "Just contract the habit of paying no attention to such information, but get acquainted with 'the animal,' so you can base your judgment on something more than rumor of the worst kind. Tell him that you have heard so many reasonable reports about him that you would like to know about what he really was and was not doing. He will more than likely meet you at least half way in friendliness, and then you can talk over trade abuses. You are both imposed upon enough, without imposing upon each other, why not put your heads together and eliminate some of the impositions of your customers which are only made possible by the fact that they are now keeping you from talking over these matters together." 24 THE TOBACCO WORLD FOUR THOUSAND BALES OF SUMATRA QUICKLY SOLD AT RECORD PRICES ( Continued from page g) 10.45 A. M. LSI I5alt's— IX'li My/A B/^'— I'retzfeld & Co., New York, and Yocuin Urus., Reading, Pa. — 358.26 cents. '^•>H P.aks— Deli :^Iy/M .S: K/I.ankat/4— E. Rosenwald & Ih-o., for r.ayuk T.ros., of Philadelphia— 200.23 cents. 11.00 A. M. 200 P.ales— Deli :^ly/K/l— F.. Rosenwald & Bro., for T. J. Dunn & Co.. Xew York — 235. !)4 cents. 117 Bales— Deli My/L/4— II. Duys & Co., Inc.,— 250.76 cents. 11.15 A. M. 233 Bales— Deli My/P I'./l — Hin^cl-'ilt' Smith .^ Co., for C;. W. Van Slyke iK: Ilorton. of Albany, N. Y., and H. Duvs cK: Co.. Xew York— 31C.S7 cents. 153 Bales— Deli My/M/2— 11. Duys & Co., Inc., for R. G. Sullivan, of Manchester, and Starlight Bros., of New York— 341.00 cents. 11.30 A. M. 205 Bales— Deli My/II/1 -W'aitt & Bond, Inc.. of Boston —321.7 cents. 269 P.ales— Deli My/C/1— San Tehno Cigar Mfg. Co., of Detroit— 365.00 cents. 11.45 A. M. 98 P.ales— Deli My/P C./3— Waitt c^ Bond, Inc., of P.os- ton— 371.7 cents. 178 Bales— Deli My/P M/5— San Telmu Cigar Mfg. Co., of Detroit— 237.00 cents. 12 M. 117 P.ale.';— Deli .My/M iK: K/Pankat/6— Bayuk P.ros., of I •hiladeli)hia— 2!»3.00 cents. 223 P.ales— Holland Sumatra Tabak/My/P.— ( )tto Eisen- lohr .K: P.ros., of Philadelphia— 301.00 cents. 12.15 P. M. ^>7() P.ales— Deli My/1— II. Duys i^ C(»., Inc., for R. (i. Sullivan, of Manchester: Andrew Wilson i^ Co., of Montreal, Canada, and (ieo. A. Kent & Co., of Bing- hamton. N. Y.— 214.53 cents. 17 r.ales — Deli Ba My/Pakaran/.".— .\llen R. Crcssman & Sons, of Philadelphia— 275.03 cents. 12.30 P. M. (il Cales— Deli My/Q M/3— II. Duys c^- C(»., Inc., for R. G. Sullivan,'of^Ianchester— 271.63 cents. o()(, p.ales— W. i'l' VS/Deli-Pankat/A/1— Percival Levy for E. M. Schwarz & Co., New York, and others— 185.00 cents. A Golden Thread In all of this wide range of difTering forms of com- mercial activity there is one continuous quality that runs like a golden thread through all successful businesses. Without it advertising is bound to fail. With it any busi- ness— any effort that sui)plies a human need is susceptible to the benefits of advertising. It is common honesty — telling the truth and "making good."— W. C. Freeman. A. Garten i*t Sons has removed to new headrpiarters, at 313 Lafavette Street. TOBACCO MERCHANTS' ASSOCIATION OPENS FIGHT FOR BETTER PRICES {Continued from page g) ting ceases to be moderate and becomes reckless and ruin- ous, it no longer constitutes a fair method of trading, and instead of acting as a stimulant to business it has quite a contrary effect. It not only forces a great many out of business, but it discourages those that remain in it. This is particularly true in industries where price-cutting has be- come so universal that the reduced prices are no longer looked upon by the consumer as bargains but are regarded as the regular standard prices of the commodities. "The retail trade has now reached the point where price-cutting or underselling is no longer advantageous in competing for trade. Since all retailers are practically handling the same standard brands, and are selling them at the same rock-bottom prices, it necessarily follows that price-cutting can no longer be an effective means of secur- ing trade. "The Tobacco Merchants' Association cannot and does not intend to fix, regulate or control prices, but it can and will endeavor by all proper means to persuade the retail business to change the methods of trading from those of reckless and unhealthy competition to those of sound and business-like rivalry. "As all other industries have been forced by the condi- tions due to the war to undergo the process of sharp re- adjustment, so must the tobacco industry undergo a like oi^eration. although it has held out for almost three years at a tremendous and incalculable sacrifice. But the time has come when we must fall in line wMth other industries; hence the T. M. A. intends to place the matter squarelv before the men who stand behind the counter and come in ])ersonal contact with the consumers so that the consuminc: ]niblic may be fully informed and become acquainted with the existing situation." Cigars Gain Ninety-Six Millions in May The following comparative data of tax-paid products as indicated by monthly sales of various stamps and re- cei])ts from certain sources of revenue is obtained from the Statement of Internal Revenue Collections for the month of May, 1017. and is issued by the bureau for the informa- tir»n of the trade, trade journals, and other interested per- sons : Prodticts Cigars (large) No. Cigars (smalD No. Cigarettes (large) ...No. Cigarettes (small) ...No. Snuff, manufactured. .Lbs. Tobacco, chewing and smoking Lbs. Plaving Cards Packs 'Note.— Porto Rican imports for May. 1917, included in above statement were as follows: 20.292.5fi0 large cigars: 1.000.000 small cigars: SO.OOO large cigarettes: and i?0.000 small cigarettes. Philippine imports, April. 1017 (not included in above statement), were as fellows: lfi.554,107 large cigars: 373.- ?r»fi small cigarettes: and 100 pounds manufactured to- bacco. May, inifi 652.550,427 88,880.000 1,878,100 2,071,628,032 2,600,800 37,573,002 3.101.867 Mav. 1017 748.624.013 03,377,800 2,974,200 3.068.881.032 3.469.500 12.122.030 2.940.060 The Largest Independent Dealer and Exporter of American Leaf Tobacco in the United States. G. O. TUCK & CO. INCORPORATED LOUISVILLE. HY., - - U. S. A. Your Iiiqiifry for Sample and Prices Solicited. All Kinds ifl iny Quantity. -JL THE TOBACCO WORLD 25 LUCKY Strike, it's called. And just exactly J as you prefer 95% of your food cooked, you will now prefer your tobacco toasted. Cooking (toasting, broiling, roasting) makes things deli- cious, appetizing, and savory, because it develops flavor. You don't eat raw steak or drink raw cofFec. You like toasTbettcf than bread— especially fresh buttered toast. We toast the Burley tobacco for Lucky Strike cigarettes todevelopthe utmost Buricy flavor and seal it in, so it's always there for you. That's what Coasting docs. ' You're in for a new flavor when you join the Lucky Strike Smoke circle— with the real Buricy cigarette. It's toasted How to T«r«ff CifwtllM in papM pKk. •fM e( M Mt canitd aiot* kaadilx Uit wy, and keep teller : l«M likely 10 tpiil inio >•«> 9«ckti open the paclcace C»..)I.T.Qlv Onr men wiD d«iiMnittrate to you how the tobecco u toMted — et 11HU17 ttorae ^eajO^ tm TIM AlMilMa TMmm GMfaay, *^t JMI. /J Ouaranteed by zteVUt'd"'''rr '" "•• •"' T""" STRIKE newspaper c.mp.l,„-,he National Ma... zme., bdlboard. and .treet car. are telKng the .ame .tory to million, of .moker. everywh^e.' 26 THE TOBACCO WORLD THE TOBACCO WORLD 27 -■■ ■■ ■■ «■ M " »- „ „ „_-..■■ .. ■■ 1.1 I ..—..>—«.— ■«—■■.' —'- " '" , m iir " " '■ *■ "^— " " m^— ii.^«.— ..^— .. ,|, n n n I ' " -■^— — BUSINESS OPPORTUNITIES For Sale, Wanted and Special Notices RATE FOR THIS DEPARTMENT, THREE CENTS A PAYABLE WORD, WITH A MINIMUM CHARGE OF FIFTY CENTS IN ADVANCE -M^—M ■■ ■■ ■! n.^«ll^— »■- |||ll [1- — - -- — " "■' .m— ■n^— ■^■■^— ■> M^M ■■ ■■ «» ■■ ■« " " »— I M ■■ n n ^.__.,.— «t ^w w ■ — ■■ ■■ II 1 Ill *-^ ■ — ♦ Wanted. ABLER ft MYERSON. INC., Buyers of Cuttinfft, Scraps and Siftincs, 332 East Forty-eighth Street, New York City. HAVANA SHORTS — Pure Vu«lta ; fine aroma. Lop«z. SKI K. 78th it.. N«w York. l-l-U For Sale. CLOSINCJ OUT BELOW COST— ^,000 banded, longfiller cigars in boxes; $18 per M. Address Jobber, Box 17, Bloomingdale, Mich, Tobacco Trade of the Berne District The r.erne Consular District of Switzerland is com- posed of the Cantons of Uerne, Fribourg. and Neuchatel, with a population of ti-.^o,2;]r>. The center of the Swiss to- bacco industry is located in the Cantons of Aargau and Ticino. There is but a limited consumption of Virginia and Carolina leaf tol>accos in this market. I':xperts state that these tobaccos are too aromatic for the Swiss smoker, who jjrefers the Maryland i)roducts, besides the Turkish, Ilgyptian, and Russian. The \'irginia and Carolina tobac- cos are mixed with others. The Swiss smokes chiefly chea]) products such as the so-called "Uouts," formed like a cigar but of equal diameter instead of being conic, made with cheap foreign tobacco and the home product. Their prices have l)een increased by 2(i l)er cent, and are now from five to ten cents i)er ten pieces. The imports of tobacco leaves, ribs, and stems from the United States into Switzerland, in ItMo. the latest statis- tics available, amounted in value to $1, M);i,:U;i or about one- half of the entire imports of this country. The Swiss Government, in order to cover a shortage of $-^l,o(Mi,(M)(», due to less income on cust(mis charges, plans a tobacco monopoly. Swiss tobacco dealers and manufac- turers, however, are working against it and propose a single tax on the sale of smoking articles. At present all foreign tobaccos are bought against cash or pavment of bill of lading by the local dealers. The duty on tobacco leaves, ribs; and stems, according to the Swiss customs tarifi". is ^\.X'i per 2'H) p(miuls. No \'irginia leaves are used by the local tobacco manu- f'lcturers The onlv huge factory in this district that may be interested in suc'h leaves is the 'i'. j. IWirrus Comi)any, r.oncourt. Canton Uerne, Switzerland," but cpiite a num- ber of factories in Switzerland, outside of this district, are using \'irginia leaves. . '( \ list (jf cigar, cigarette and tobacco factories aiul dealers in the I'.erne Consular District can be obtained at the r.ureau of I-oreign and Domestic Commerce or its district or co-operative ofifices. Refer t<. I'ile Xo. 88111.) llarvev Hogg, who travels for lU-st i\: Russell Cigar Company, \vitir headquarters in Nashville, Teiin., has re- centlv left on a trip over his territory. The T C Newman Cigar Company, Cleveland. O., has recently leased eighty-seven acres of farm land for then- employes to cultivate. 7or Salt. CIGARETTE PLANT FOR SALE. BIG BARGAIN. Modern plant for manufacture of Turkish cigarettes, New York City, can be bought very cheap. Owners entering other business. Two Ludington cigarette •iiachines, fully equipped, several thousand boxes and attractive cartons, estab- lished brands, titles re«;istercd. good will, etc., etc. Terms very easy. A chance rarely offered for anyone desirous of entering the cigarette held. All communica- tions confidential. Address Box 212. "Tobacco World." iiX)R SALE — R«m«dloa Havana ahorts, pure and cUan. QuaranU«d A-i or money refunded. Fifty oenta per pound. AiaoVueliaahoru. or the nneat quality. Edwin Alexander St Co.. 17t Water Street. New York FOK SALE,r-Twentv-fonr Miller. DuBrul * Peters suction tables, in Rerfcct condition. For a quick sale a very low pnce will be accepted. Address Box 151, "The Tobacco World." Tulsa Tobacconists Secure Cigarette Licenses Sixtv-two cigar and tobacco dealers of Tulsa, Okla., have called upon the Tulsa County Clerk and handed over $10 each for which they received a license to sell cigarettes for one year. The recent State law which makes it a prison offence to sell cigarettes without a license has become ef- fective. It is apparent that the license law is of a prohibi- tory character as many small dealers have discontinued the sale of cigarettes rather than i)ay the license fee of $l(». We are proud of STAG. And your customers will like STAG. Because STAG is the ripened product of " 1 56 years experience in making good tobacco! You lay a smooth, firm road to loyal patronage when you recommend STAG. STAG backs you up I EVERLASTINGLY GOOD 5 BEEKMAN STREET NEW YORK CITY $5.00 1.00 2.00 2.00 Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), Search (see Note B), Transfer, Duplicate Certificate, Note A— An allowance of $3 will be made to members of the Tobacco Merchants' Association on each registration. Note B— If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. REGISTRATIONS. 'T.r Uu.fTm7''% '\' ^-^-co n.anufacturcd i„ all its lo.ms. J tine y, 191/. Ihe American Tobacco Co., New York HIGH LEVEL:_40,269 For cigars, cigarettes, cheroots and to- BERKSHiRE.l4oi70 ^,^^»^^<^h- Voice Litho. Co., Xew York City. Wt-KKbHlKli .—40,270. i'or smoking pipes. June 12 1917 Man hattan llriar Pipe Co.. Brooklyn \ Y FOLLIN'S F. H. S. HAVANAS:-:40,271. ior cigars cigarettes Ch"Hesfon''s^r '"' '"''''" ^"'"- '• ''^^^- L:\^"1^^^ LIBERTY CREST:--40,272. For all tobacco products. June U. t'l/. American Litho. Co., Xew York Citv CLUBVILLE:--40.273. I'or all tobacco products. June 13 1917 American Litho. Co., Xew York City DENICOBAC:-40,274 For all tobacco products. June 8. 1917 I). Hnnkhaus, Brooklvn. X. Y J» ^ ^, i^i/- ROYAL SPECIAL:--40.275. For cigars. May 31. 1917. George >«liKgeI, Xew \ork Citv. ^«."«gc THE HIKER:--40,276. For all tobacco products. June U, 1917 ..T^'r^i:'^^" ^'^'^o- ^o.. Xew York City. J ^ ^^^ i^i/. M AMORITA:-40 277. For all tobacco products. June 19, 1917 lasbach- Voice Litho. Co., Xew York City. M. H. Irvine Is Dead M. 11. Irvine, manager for the ). P. Taylor Tobacco Cninpany. Lexington, Ky., and one of the must prominent tc.hacco men in that county, died recently after an illness ot a month. -Mr. Irvine had been manager of the Tavlor interests 1" Lexnigton fur nine years. Prior to that he was represen- tative of the American Tobacco Company in Cuba f..r ten years. i'he deceased was forty-nine vears uld. He is sur- vived by his father and three sisters. The fnneral was '" I'l from his old home in Milton, N. C. Henry Siegel Retires After Thirty Years' Labor Henry .^iegel, a veteran mannfacturer uf line cigars. •'^••tted in Newark. ().. has retired from business. In ISSS l^^- iMUight out the cigar manufacturing firm of Fisher and • tt \e. and since that time has worked steadilv at his busi- ji*-^^- He has had a number uf offers for his' business but ''|- ^vill retain jnjs.session of the brands. "The ( olunel " nele Joe" and "M. M/' Mr. Siegel states that the costs "I tnbaccos and other products entering into the manufac- I'"'- and sale of cigars have become su high that profits "•■i^^- heen practically eliminated. J'. S. .^starkweather, former mayor of .Superior. \\'is., •}'^'' ater in the cigar business in DuJuth. Minn., and Super- ""*• lias again entered the retail cigar business, having pur- niased the cigar store of P. Sullivan. 1330 Tower Avenue •^"pcrior. Wis. Frank B. Rice Dead Frank U. Rice, president of the F. R. Rice Mercantile Company, located at 3()5 North Fourth Street, St. Louis, Mo., died recently at his summer home at St. Clair, Mich. His illness was of short duration and heart disease is be- lieved to have caused his death. Upon receipt of the news of his death the various de- partments of the business were closed 'and were not opened again until after the funeral. Mr. Rice was a veteran of the Civil War, having en- listed m the First Michigan Infantry in 1861. At the bat- tle of Fredericksburg, in December, 18G2, he lost his right leg. He was then transferred to tl>e Veteran Reserve Corps and was retired in isri with the rank of captain. Lpon leaving the army he immediately entered the cigar and tobacco business and organized the Rice & Byers Company, which later became the F. R. Rice Mercantile C(mipany. In these companies .Mr. Rice amassed a for- tune. The deceased is survived by a widow and two chil- dren. Justin R. Rice, of Florida, and Mrs. S. B. Sheldon whose husband is secretary of the F. R. Rice Mercantile Company. Mnncipe Gales THETOLD Standard IN PURE HA^NA CIGARS SINCE 1854- The Rigkt Nan Can Be Found Through The Business Opportunities Page. Try it. ♦I » ■■ m ■■ M ■■ n tjft Cork Bobbins Cork Tips BOUCHER CORK & MACHINE COMPANY, Inc. 122-222 WEST 18TH STREET NEW YORK —I n^^n. -«l^l III OUR HIGH-GRADE NON-EVAPORATING CraAR FLAVORS Malie tobacco mellow and smooth In character and Impart a most palatable flavor PUT9M FOR SMOKING and CKWING T^AC60 yfritm for List of Flavors for Special Bcands BBTUN. AIIORiATl2«:R. BOX FLAVOKS. fAStt SWraTJBNBKS FRIES A ftRO.. 92 Reade Street. New York , 28 THE TOBACCO WORLD JOHN F. HEILAND & CO. Lancaster County Fancy B's LANCASTER. PENNA. E. A. RRAUSSMAN Importer ot HAVANA TOBACCO lis Water Street New Y©ifc E. L. NISSLY & SONS GROWERS AND PACKERS OF CHOICE CIGAR LEAF TOBACCO Pm HoMMs: LancAsUr, Floi Main Offica: RoriM, Pa. CritiGal B^ren alwi^w find it a plMwrc lo look ofw our SmupIm cheerfully Mlhraittad upon request Manuel Alvarez & Co. lfnf>Oir'i ,: -id P.-;rl f^ ; < I H .' Le'( Am< kers :>{ Tik fAVl RXfiil Tof'UCl' 17'* \VNJFr 5 X REFT J. K. LEAMAN Pmektr •/ anrf l>«af«r fM Leaf Tobacco Offlee end Saleereem 1IO-II2 W. Walnut St., LANCASTER, PA. Wareheuee*. Bird- In- Hand, Lanaaater Ca., Pa. John F. Nissly & Co. Packan and Daalart In LEAF TOBACCO Jind Importers of HA VAN A No. 143 Market Street, Lancaster, Pa. CARDENAS y CIA ^^^'^^ ^*'**'~-' ^"^-^ Almacen de Tabaco en Rama SPECIALTY— ^TmLTA ABAJO AND ARTEMISA 126 AMISTAD ST. HABANA, CURA HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA— Oontulado 11§ NEW YORK, No. IM Water Straat BREMEN, GERMANY Increase in Pennsylvania Tobacco Acreage Expected The planting of virtually all of the tobacco crop of Lancaster county was effected during the week just passed, and the plants go from the seed beds to the fields under unusually auspicious conditions. The ground has enough moisture in it to do without any more rain for two or three weeks and the plants are in perfect condition and twice the usual size and very hardy. The unusual size of the plants is due to the unusual length of time they were left in the seed beds, rainy weather having prevented earlier planting. Because of too much rain and crowding in the beds, many plants rotted, but those remaining were of the best. So far there has been no scarcity of plants, but if for any cause, by reason of ravages of cutworms or drought, much replanting has to be done, there may be a shortage. Investigation made by packers indicates that the crop will be grown on nearly, if not quite, 25,000 acres, and the increased acreage will be in the southern and eastern parts of the county and on the sections bordering Berks, Lebanon and Chester counties. Because of the scarcity and very high prices of old tobacco, the growers are looking for old- time prices for this crop, the selling of which is expected to start at not under eighteen cents a pound. Last year's crop started at two cents and the 1015 crop at one-half cent. Proposed Argentine Tobacco Monopoly ffl Reports are current in the Buenos Aires press to the effect that the Argentine Government is considering the establishment of a monopoly of alcohol and tobacco in order to secure a much needed increase in revenue. Apnar- entlv no definite plans have yet been formed, but it is understood that the monopoly would be in the form of an exclusive privilege to manufacture and deal in these prod- ucts, with a compensation to the Government at a fixed amount plus a certain percentage of the profits. The Gov- ernment would thereby be saved the expense of collect- ing the internal revenue taxes from the separate establish- ments. Tn discussing the advisabilitv of such action, promi- nent papers of the Capital urge the Government to con- sider well before adopting these measures, not onlv be- cause the result might be tmfavorable, but also bernn^e monopolies are contrarv to the fundamentnl principles nf commercial libertv as understood in the countrv. and the law micrht be held unconstitutional. A law of Februar\' ?S. 1017. increases from 0.1 f^ to 0,19 peso paper the internni tax on ciirars. sinr'le or in packntres of not more than five, sellinfr at retail at 0 .^0 to O.fiO peso paper, while the tax on rinrars selling at not over 0 on r^o'ir^ iQ reduced from 0.015 to 0.0125 peso. (Paper peso. ?;0.1?1fi.^ Memphis Factory of Havana-American Makes D^li'v^^n^ The Memphis factory of the Havana-American Cigar Company has made its first delivery of cigars to the ( en- tral Cigar and Tobacco Company. When the factory was first opened in Memphis, Tenn., it was announced that it would take about ten weeks before the apprentices would be able to turn out cigars for the market. A pleasant sur- prise is in the fact that some of the employes have finished their apprenticeship in six weeks, thus enabling a Inst .shipment to be made. While the factory is employing Init fifty hands at present, it is expected that in a few niontiis the number of hands will be increased to five hundred James R. Bass, traveling salesman for the cigar manu- facturing firm of S. Sternberg & Sons, Memphis. Tenn.. has recently been elected national president of the Travel- ers' Protective Association. THE TOBACCO WORLD 29 WM. WICKE RIBBON COMPANY 9Unuf retorts mf BmuUnga, ^ttfioons, TAfftt^M, SiJIn Mnd #«of #rAln WOODHAVEN AVINUE» GLENDALE, HEW YORK Ifltablifhad IWO Corraapondanoe SoMaited KEYSTONE VARIETY WORKS HANOVER, PENNA. Ggmr Ribkons, Silk ImiUtien and MttdinoU Ribbon Printed or SUmped in Gold or SlXrmt Ubels. Stock Cmrd: GIt« Us m Trtal. W« Want Y«ur Oplni«a GaM«: **DONAlXBS" JOSE F. ROCHA Havana Leaf Tobacco Wapmtiwildmd TmbMos PIbm d* Va«lta Absio Pwtido 7 VMlta Arriba SAN MIGUEL 100 HABANA, CUBA SUAREZ andDoij«rtin Lieat lODacco Figiiras 39-41, cd»ie -cuetara- Havana, Cuba LOEB-NUf^EZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET, PHILADELPHIA K. STRAUS & CO. HAVANA AND SUMATRA LEAP TOBACCO 3«1, Ml, 3ti and 307 N. Thfad St.. PhMadalphia HIPPLE BROS. & CO. of NavMMi and imnatra and ^hAmn of Swd Leaf Tobacco Finest Retafl Department in Pemuylvania 151 North 3d St, Philadelphia C Rwosen-wald (SI Bro. >4# WATKK »TR1ET --- NKW YOBK | LESLIE PANTIN Commission Merchant Leaf Tobacco & Cisrars Consulado 142. Havana. Cuba I. RAFrENBURGH (EL SONS DUALITY HAVANA Neptxino 6. Havana. C\sb« - 65 Droad St., Boston. Maaa. ERNEST ELLINGER & nO. Packers and Importar» OF HAVANA TOBACCO Maiaiis Warahousa. Salad 15. New York Office, 139-137 MENDELSOHN. BORNEMANN Ol CO. HAVANA O PORTO RICO TOBACCO 196 WATER STREET, NEW YORK PACKING HOUSES; HAVANA. CUBA. CATANO. PORTO RICO THE YORK TOBACCO GOe LEAF TOBACCO Jafcksy te • aad Warakovaa. IS Beat Olark ATeaae, YOML PA. MANUPAGTUIBMS OF CiOAl SCSAP T0BA060 •a* War* l«7 M. LOPEZ & CO. Fonnerlj of CAUXTO 1X>PEZ Jk CO. 2;ns;(4>9owtiist.Ne^ T«l JakalMt MILTON H. RANCK Packer and Dealer la Dome^c Leaf Tobacco Office: Cor. Duke and CbMtout Straati LANCASTER,PENNA. Pacldng Hoium: Str«aburg uid Lancaster MAXIMILIAN STERN Havana Tobacco Gavel No. 1. Havaiuu Cuba 165 Front Straet, New Yak KSTABUSHBD ISH NEW FACTORY IfM H. W. HEFFENER & SON Steam Cigar Box Manufacturars AND MAKERS OF Patented Wire Bound Shipping Cases HOWARD Sc BOUNDARY AVE. YORK. PA. 30 THE TOBACCO WORLD Heywood Strasser&Voict LithoCo STFicT :< 9 - AVENLT NEW VOPK Cigar Box Labels Bands and Trinnings WESTERN OFFICE 179 West Washington St., Chicago, IlL CANADIAN l^EPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU & CO.. 129 Fifth Aventte, New York City THEMOEHLELITHOGRAPHKrm CLAI)EN0ONROAO&EASr37\f St. BROOKLiri CIGAR LABELS - BAND BIIAMCH OFFICE 170 West Randolph St. Chicago Jll. CIGAR BOX LABELS BANDS AND ADVERTISING \ - ' ' 'A E. .V y c :- > WN. F. 60IILY & SON '"^T — ^"Tt-"""niMt 27 S«uth S«cend StrMt, PhUadclphhi MMULAR WmiXLY 1ALB8 BVBRY THURSDAY. eiSAK^ TOBAM* mOMHlS' ARTICLES. 8PBC1AL SALR* OP L«AF TOBACCO. •««. SIGmONTS SOUemO. .M^YANCES MABB. IBfTLEMENTS MADE ON DAY OF SALE Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINiT MOISTURB HEAT AND BRBAKAOB f INDORSED BY ALL mOUMS, and sr« tte MOST EFFECTIVB AdvMtiiliis MMiinm Kdowb Racine Paper Goods Company Sol* Owners snd Msnuf actur«rs • RACINE. WIS., • • . - U. S. A XcilE«|^ 22iU St m4 SMMd An., ICW TWI MANUrACTURCR OF ALL KINDS OF Cigar Box Labels A ^ ^ OHioAOO, los wnrr hombob s' LOVB O. CATA, Mgr. HlfiHUT QMU-ITY CIGAR BANDS SHOW CARDS FOLMflG BOXES^ ETC. W!?STEINER.SONS&CO 257-266 WEST 17" ST. shmh mmmw NEW YOUK. LITHOGRAPHIC SPECIALISTS TMe CIGAR & TOBACCO INDUSTRY SKETCHES FURNISHED UPON REQUEST MA«HiMCTI SPECIAL fs PROCESSj ^ I BELIEVERS IN PUBLICITY you saw It in THE TOBACCO WORLH • SI u ^ f? wrltlntf teU them ~ *vpoAv-^i^ nvKLU. . . No botfus Advertising admitted. Acker, Merrall & Coadit Co., New York Alvarez A Co., Manuel. New York American Cigar Co American Lithographic Co, New York. American Sumatra Tobacco Co *" American Tobacco Co., The, New York . Arguellea. Lopec 9t Bra Page . 28 . 27 . 3ii 7 .6.25 5 Lop«z, Manuel i-opex & Co.. M. . Loriilard & Co., P. Lovera, Jose ..."..'.".* Lozano, F., Sons & Co. ..,'.' Page .. 5 iy .Cover II M liachia & Co., R. A Bajruk Bros., Philadelphia Behrens & Co., Havana, Cuba Bobrow Brothers Boucher Cork & Machine Co., Inc. .... Brunhofl Mfg. Co. Business Of^Ktrtunitjr >• ■••■••■ •••«4 >•■■••»••! ■■•••••«••• 3 ....Cover IV^ ...Cover IV '••■■•••••• ^"^ 26 Manila Advertising Agency Melachrino & Co., M. Mendelsohn, Bomeman & Co!, New ' York Memam Segars. Inc Mi Favorita Cijar Co., inc Miller. DuBruiT Peters ':.::::::::::::;::; Moehle Lithographic Co., The, Brooklyn .. Morris & Company, Philip 3 % 29 30 N Cado Company. Inc Cardenas y Cia, Havana Cavey-Caguas Tobacco Co Cifuentcs. Pego y Ca., Havana, Cuba . Umly & Son, W. F., Philadelphia .... Commercial Cigar Co. Compania Litograiica de la Habana !!i Cressman's Sons, Allen R. !•••*■•« »•**••■««««« ••••••.•••■• 28 .10 Neuberger. Heinrich. Havana Nicholas & Co.. G. S., New York 28 Nissiy & Sons. E. L.. Florin, Pa. ::::::::; f Nissiy & Co., John F.. Lanwstcr, Pa. i:!::. ::::::::::::::::;:::::;::;::;::;:; 5 28 28 Deisel-Wemmer C:>., Tlie, Lima, O. Derauth & Co., VVillirm Dunn & Co., T. J.. New York Duys & Co.. H Eisenlohr Otto, & Bros., Incorporated Elhnger & Co., Ernest 3 1 S*",****! ^?]'«'. Havana, Cuba Park & Tilford Partagas, Havana, Cuba ...",'.' Pasbach-Voice Lithographic Co. ...'.'.'.'.''. Patterson Bros. Tobacco Co. Pendas & Alvarez terfcct Humidifying Co v:::::::::::"::;:. Philippine Tobacco Company Philippine Tobacco Co.. Inc. !,.".'.'"' Por Larrana^a Portuondo Cigar Mfg. Co., Juan F. .....".!..".'!.".'!.'.'.".' " 7b ■■-W" Cigar Co. rrecman, Sidney J ,'., tries & Brother, New Y^k >*>**»****.*4 4 29 S ^ R Racine Paper Goods Co., Racine, Wis. Ranck, Milton H., Lancaster, Pa. Regensburg & Son, E.. New York CnC.LV •Reynolds Tobacco Co., R. J ^***" Uocha. Jose F. Rodriguez, Salvador Rodriguez, Arguelles & Co Roig & Langsdorf, Antonio Rosenwald & Bros., E., New York .Cover 3t 2> II 29 II 2y Gatla Sumatra Co. Cato Cigar Co., E. H . <.c.H.,al (igar („.. Im- •mrra. V.. Diaz & Co.. Tampa. Fl a."." .'.'.*.■.".'.■.".■.■ .'.■.■.■" S H llamburger Bros. & Co Heekm Can Co. IKtener & Son. H W.. York, Pa He land & Co., John F., Lancaster. Pa. Hdme Co.. (,eorge W., New York .... Henry's Cigar Co Heywood. Strasser & Voigl.t Litho. Co.. Hippie Bros. & Co.. Philadelphia .... . ♦** »•*#.*# . • . i of New York 29 2^ Sanchez y Haya. Tampa. I'la San Martin and Leon Schlegel, Geo., New York Sheip Mfg. Co., H. H., Philadelphia Shields-\\ ertheim Co., Cleveland, U. Smith, Garrett H Steiner, Sons & Co., Wm., New York Stern, Maximilian Straub & Co., K.. New York ... Suarez, M. A., Havana •*•<•■••«•« *>»■«*•« *••#•• *«•«•• Jeitl es & Blttwemhal. Ltd., Philadelphia Taylw, Wm. T. .. Tuck A C*., U. O. U Katfenburgh & Sons, I., Boston, Mass . Kev.tone Variety Works, Hano^erT Pa. ■.■.■.'.::•*.; Kfiussman, E. A.. New York Krinsky. I B I ....... I....... 29 n IJtti^ American Ct^r Cft U. & Playing Card Company L-nited States Tobacco Co., Richmond, %'», . iiiversal Tobaccn Machine Co. ...,,,,. ^■pmann, H., Havana » • a * s « * 4 w L-.e t i MK?s*fewS or^5* ••••• •••• -Cc^ver IV Li^.ett & iiyers Tobacco Co.'. -:;.::::;::::::::::; L"' Nunez Tobacco Co. , •'"I'.Nenthal & .Suis, S. ,, > ••••••••*««! 4 29 & W«ynwnfl*Bniloa Co. WIcke Ribbon Co., Wm., New York York Tofcawo Co., The. York, Pa. ... * » « * i I * « ■ • ...Cover ly 1 Til . u WE GIJ4RANTEE Copenhagen Snuff To Be ABSOLDfELY PURE VY7E guarantee Copenhagen Snuff is made from the whole leaf of ' » Tennessee and Kentucky Tobacco. We guarantee the sweetening and seasoning and flavors and scent, in fact •verything that is added to the tobacco or put on the tobacco, is pure and nay be used freely in food under the United' States Pure Food Laws. OUR OFFER THAT every user of Copenhagen Snuff can feel entirely safe and know th?f he is using a pure tobacco, we offer to any man ( including our own eroploj'e-** ^ T. , v. Thousand Dollars who will show our guarantee to be incorrect, or to any man who find« in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that may not be used freely in food products under the United States Pur« Food Laws. Heyman-Bruton Company 1117 Broadway New York PRESIDENT Mr. Dealer-'Diis Sign oriYburWindoui — and a Big Stock of John Ruskin Cigars in your store ahva means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins — the'best and biggest value in the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigarj. I. LEWIS CIGAR MFG. CO.. NEWARK. N. J. The largest independenr and meat progre««ive ciga? factory in the world. s I r<^ THEY COULD BE SMALLER BUT NOT BETTER \(JLUME 3 »t%^ Havana, Cuba Estrella No. 19 Manufacturers of the old brands "Sol" and "Devesu de Murias" Independent lactones Our Motto: Quality, always a little better than Havana's Best HURIAvS ^t'.^m This is Success A cigar that will sell solely on its merits. A cigar that will increase its sale \-ear after year. A cigar that is known and sold from Coast to Coast, from Lakes to Gulf. A cigar whose sale requires continual in- crease in out-put. Sttcli a cigar is a success "Above All" Thus has BOLD become known as the "Above All" BOBROW BROS PHILADELPHIA XO. 14 TOBACCO L.IBRAR AUG 2 7 19171 Ui S. DeiwrtiTJent d ,11 LY 15. 1917 WORLD Trade Pledging Active Supi)ort to Campaign for Better Prices w^ ^ .>- The Cigar that Wins w ALL ADMIRE THE QUALITY The new mild __ ramp3 Cig3r ^^^ S.FERNANDE2 & CO. MAKERS. TAMPA FLA & '9^r^^*'r ^^^^^^^B F. C» LOZANO TRADE MARK l«9. D. S. Pal. Offlu LOZANO F. LOZANO, SON & CO. U S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Lozano'' Brand Clear Havana Cigars OFnCE AND FACTORY; TAMPA. FLORIDA New York AddreM, 437 Fifth Avem ./,'.':'■'. itirillfi': V ^titfVRiJEStitt@i[: Jt:;»Et MADE BY .3^. r.MM<^ j,^ SALVADOR RODRIGUEZ ^^/[ TAMPA, FLORIDA J^ Valuable Business Asset to Every Up-to-Date Ci^ar Dealer Warehouse, Havana, Cuba {^^.^YorK, 1600 Broad-way -y^O^ifMAA^^jg^ THE TOBACCO WORLD 4. — MADE IN BOND HAVANA CIGARS Highest Quality Best Workmanship MADE BY V. Goeira, Diaz & Co., Tunpi, Fla. La Flor de Portuondo « EL GRANDE" '"'"'jLmdm CIGAR MFG. CO. PHILADELPHIA 1^ »lflt >st WDC Pipes and they will boost you. Every one is made with the care and quality which will make friends for you among smokers. A style, a price, to suit every man. TRADE MARK The Big Four BRIGHTON. 50c and up. WINDSOR, 75c and up! STRATFORD, $ 1 .00 and up. WDC Handmade, $1.50 and up. 24 shapes, genuine French Briar, and THE UNIVER-SigLPIPE WDC Pipes are nationally advertised, at prices which are fair to the consumer and allow the wholesale and retail tnde a reasonable profit. i!m WM. DEMUTH & CO. New York and up ESTABLISHED 1867 Y. Pendas & Alvarez WEBSTER CLEAR HAVANA CIGA.RS Our Mottox "OUALITY" OflJcc and S&Ictfoonv 80I-4K)3 THIRD AVE. NEW YORK OTY " ■ ■■ H ■■ M M For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wonmer ConuMuiy LIMA, O. ■Wi ■■ 11 M( ■ w m 11 w — » ■« «■ m. THE TOBAC CO WORLD \kktitikki -* Mi ■ M 1 1 ■■ ■■ ■■ ■■■ PHILIPPINE TOBACCO CO., Inc. Manufacturers of High Grade Manila Cigars AND Exporters of Leaf Tobacco EXCLUSIVE BRANDS FOR DEALERS ORDERING LARGE QUANTITIES CORRESPONDENCE SOLICITED Cable Address " PITCO," P. 0. Box 654, Manila, P. I. I 4- ■ ■« n ■■ ■■ ■■ ■— I ■•^■«t», pRAT certainly did one thing, viz: raise the tobac- co-value-giving limit sky- high. lOc quality— I Oc quantity — retails in the Patterson duo-paper package at 5c Would cost double* in tins. Most jobbers are supplied. Origin*! PattatMMia of Richmond, Va. The Standards ot America Lorillard's Snuff, : Est. 1760 Rail Road Mills Snuff, Est. 1825 il & Ax*8 Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccobops — K.appees — High Toasts Strong, Salt, SVeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELME CO., Ill nfth Ave., New York U.S. LOEWENTHAl. S. I.OEWENTHAL B l.OFWFNTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK I ■■ n ■■ "LA MEGA" "IS^^" HAVANA CIGARS OF THE HIGHEST QUALITY AND BEST WORKMANSHIP V. Guerra, Diaz & Co., Tampa. Fia. -.1 ■■ H Ml ■ " " M. MELACHRINO & CO., Inc. EGYPTIAN CIGARETTES You Cannot be Mistaken It You Stock the Easiest Sold Cigarettes M. Melachrino & Co., Inc., are punreyors and supply all the Courts, Embassies, lao Clubs and 360 Regimental Messes throughout Europe GRAND DEPOTS OF i London. 8 Regent St.. S. W. CalculU. 10 Government Place CAIRO. Head Office -nJ F«t«-y M MeUchr.no & Co.. Inc. ■} Capetown. South Africa Alexandna. Rue Chenfi Pacha Hamburg. 1 8-20 Grou^ BackerHra« AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE LIST UPON APPUCATION "yi iMi 214-216 WEST 47th STREET, NEW YORK Volume 37 THE TOBACCO WORLD Number 14 Established 1881 A SEMI-MONTHLY For the Retail and Wholesale Cigar and Tobacco Trade S2.00 a Year PHILADELPHIA, JULY 15, 1917 Foreign $3.50 rri 1 1 !<: TOBACCO WORLD CORPORATION begs to in- 1 lurni the trade that J. Lawton Kendrick has disposed of all his interests in it. The new officers are: Hobart ii. JIankins, president; H. H. Pakradooni, treasurer; \V. s! Watson, secretary. The new owners propose to pursue only a constructive ])olicy. Items of news interest will receive careful consid- eration without qualification. Criticism is always welcome. Sunie changes in the publication will be noted in this issue and others are to follow. Every effort will be put forth to make this magazine of increasing value as a trade organ The TOBACCO W ORLD has been issued to the trade for thirty-seven years. During these years we believe thar it has grown in prestige and power. We are determined that it shall attain still greater growth. We might tell you of the plans for a bigger and better TOBACCO WORLD, l)iit we know that our actions and accomplishments will carry more conviction than printed words of future hopes. Cj3 Ct3 Ct3 LAST year Manila cigars gained, in exports to the United States, almost 47,()(H),0(H) over the year 1915. The first five months of this year they have shown an increase of nearly ;38,000,0()0 over the first five months of 1016. What is happening in Manila? Ihe best answer to the question would be a talk with J|*'^'i J; RaflFerty. Collector of Internal Revenue for the riiilippine Islands, who is at present making a tour of the United States in the interest of Manila cigars. We had a chat with Colonel RaflFerty, and came to the conclusion that about the biggest reason for the tre- mendous strides which Manila cigars are making in the United States is himself. Some years ago the sale of Manila cigars in the United States reached their highwater mark. Then they began to decline. When Colonel RaflFerty was placed in charge of the revenue collections in the Philippines he observed that cigars ought to produce more revenue. His business being to do this very thing, he immediately began to investigate. lie s(jon found that Manilas were leading members in the "In r.ad'' Club in the United States. Then he also dis- covered the reason. The manufacturers had been iisinj; this country as a dumping ground for their poorer cigars. lie immediately started on a "clean-up" campaign and hnally got the (Government to guarantee the cigars sent over here. Then he got the manufacturers together and started them on the way to retrieve their fast slipping rcpntation, which had been established in the days of the ' paiiish regime when the tobacco industry was a (Gov- ern nuMit monopoly. 1 he results speak for themselves. A strict svstem of insixotion has been introduced, a representative of the ^I«'inila industry has been established in the United States and a cami)aign has been carried on in the trade papers to boost Manila cigars. In addition a number of manufac- turers have mdividually spent additional sums to advertise their brands. At the present rate of increase the imports of Manilas into the United States this year should exceed 200,000,000 cigars This figure, however, may not be realized, as there IS a shortage of help in the Islands and a shortage of bot- toms to carry the cigars over here. In addition there is also growing up in this country a good business in Manila leaf. There are already several houses in this country doing an extensive Philippine leaf business, and with the end of the war, when there will be more labor to cultivate the leaf crops on the Islands and more ships to bring it over, the trade in this commodity should grow rapidly. It has been found to furnish a very satisfactory filler, and we are told that several firms in the country are already marketing cigars made with Philippine filler and shadegrown wrapper. Colonel RaflFerty has been interviewing jobbers and dealers in every part of the country, and he is most optimis- tic as to the future of the Manila cigar in the United States. The numerous representatives of Manila factories in the United States are doing the largest business in their his- tories, and from all reports they are constantly oversold. C?3 C!3 Ct] TM E Tobacco Merchants* Association has fired the open- ing gun in the campaign for better prices for the re- tailer. The echo of this shot is already reaching the head- quarters of this organization in the form of letters from dealers in all parts of the country attesting to their interest. The situation as regards the retailer and his profits is serious. He must prosper. He represents the outlet through which pour annually billions of cigars and cigar- ettes and millions of pounds of smoking tobacco, all drawn from the vast reservoir of the tobacco industry. It is fitting that a powerful national organization such as the T. M. A. should undertake this work, which has been begun half-heartedly in isolated sections. The very life of the industry depends on the prosperity of the retailer. With the continually advancing cost of pro- duction, the profits of the retailer have been shrinking, and there is every evidence that under present conditions they will continue to shrink. The T. M. A. oflFers a helping hand. It can and will accomplish much, but it must have the aid of both retail organizations and individuals. This campaign must be a W(mderful success or a dismal failure. If it succeeds, the retailer will find himself reaping a full share of profits from his business ; if it fails, he will find himself dragging along in the rut of almost profitless business which means but a bare existence for him. ■■ 11 M ■« n^mimn^—n >■ ■■ ■» ■■ "* -«« ■» ■»- —I ■» ■ I >» ■» M ■« ■« ■■ ■» ■■ ■■-— M ■»- THE TOBACCO WORLD ■ iniimmiiiii^h^im^..*.i.b^ki.i..Htiiiihiii*liilHIIIITTTfTfm DAYLIGHT SAVING PLAN By A. LINCOLN FILENE Chairman Special Committee on Daylight Saving, Boston Chamber of Commerce Til R daylight-saving plan was adopted as a war measure by Great IJritain, Germany, France, Italy, Austria, Hol- land, Denmark, Norway, Sweden, Portugal, Australia and Iceland. The year 1916 was the lirst year of operation of the plan in all but the last two countries, which adopted the plan this year. A committee of the House of Commons, which made a study of the question in 1908 and 1909, re- ported favorably a daylight-saving bill, stating the results would be : "To promote the greater use of daylight for recreative purposes. "To lessen the use of houses licensed for the sale of intoxicating liquors. "To facilitate the training of the territorial force. "To benefit the physique, general health and welfare of all classes of the community. "To reduce the industrial, commercial and domestic ex- penditure on artificial light. "That the object of the bill, which is desirable and would benefit the community, cannot be obtained without legislation. "And that an alteration of the clock for one hour m April and a similar alteration of one hour in September is the best mode of attaining the object of the bill." England has estimated her savings in the use of artifi- cial light and fuel for the summer months at $2,500,000. showing a great decrease in consumption of coal, oil, gas, light, etc. In France, from a summary report of AI. Maliavallc (Depute) on behalf of "Commission de I'Fnseignment et des Beaux Arts" on bill for renewal of summer time in 1917, two sets of estimates of total savings in coal for the whole coun- try were submitted as follows : First.— The total quantity of coal consumed by gas undertakings in France annually being put at 5,000,000 tons and By electrical undertakings at 2,000.000—7,000.000 tons in all— an economy of 10 per cent, on this amount (which the committee think it fair to take as a result of summer time) gives about: fiO.OOO tons over one month. 200,000 tons over three and one-half months (length of summer-time period in France in 1916). 360,000 tons over six months. 410,000 tons over seven months. If a 15 per cent, economy is reckoned, the savings are estimated at about : 87,500 tons over one month. 306,000 tons over three and one-half months. 525,000 tons over six months. 612,000 tons over seven months. Reckoning a mean between these two calculations, the saving over six months is put at 442,500 tons and over seven months at 511,000 tons; representing a saving in cost of £1,750,000 and £2.030,000, respectively. The German municipal gas works at P.erlin reported a decrease during Mav and June (1916) of 508.500 cubic meters, in spite of the fact that 18,000 new gas meters were put up during the first ^x months of 1916. and the records from January to April showed an increase of 2.4 million cubic meters output of gas as compared with 1915. This country is facing a very serious food problem, the solution of which, in part at least, lies in increased intensive cultivation of the soil. All agricultural operations must cease at sunset. The daylight-saving plan oflfers oppor- tunity to more than 20,000,000 workers engagea m trade, transportation and other pursuits outside the field of agri- culture for an extra hour of daylight after their workday is over for work on the land. The National Emergency Food Garden Commission is inspiring and aiding the planting of 1,000,000 food gardens in cities, towns and villages. The product of these gardens will supply food valued at $250,- 000,000. (See American Forestry, April, 1917.) Daylight saving will give tremendous impetus to this movement through the additional daylight hour it offers workers and others. There is no doubt but that this country will achieve the savings that the European nations have experienced: I^irst. — Robert L. Brunet, of the Rhode Island Commit- tee on Public Safety, estimated that Providence will save $60,000 yearly in lighting and fuel and the country would save $40,000,000 annually. Second. — The special committee of the Boston Chamber of Commerce estimates that the country would save $100,- (K)0,000 annually in the use of artificial light (on basis of plan for operation entire year). Third.— Cleveland saved $200,000 during the first six months' operation of the plan. In the summer a cool hour of the morning will be sub- stituted for a warm one of the afternoon. The strength of the workers will thereby be better conserved. There will be less danger from accident : First.— Artificial light will not be necessary at the end of the workday. Second.— It is a well-known fact that industrial acci- dents occur most frequently in the late afternoon, the time when fatigue is great and efficiency low. An hour of this period will be shifted to the morning period. Workers will be able to spend more time outdoors after the workday is over, owing to the additional hour of day- light. The' adoption of the daylight-saving plan is being urged as a war measure by the Chamber of Commerce of the United States, representing more than 800 trade and com- mercial bodies. Many other associations are urging imme- diate action. The advisory commission to the National Council of Defense passed a resolution indorsing the plan. Action on the plan as a war measure is urged by the Massa- chusetts, Maine, Vermont, New Hampshire, Rhode Island and Connecticut Committees on Public Safety. American-Sumatra to Purchase Connecticut Corporation At a meeting of the directors of the American-Sumatra on Mondav last tlfe plan calling for the merger of this coin- l>anv with the Connecticut Tobacco Corporation was for- mally ratified. The directors of the Connecticut Company already have acted favorably upon the plan, and the matter will now go to the stockholders of each organization fos confirmation. The terms of the merger will not be made public until after the stockholders have taken official action on the matter. R. N. Remy and Nat Rice, of the American Cigar Coni- panv. have been paving a visit to Duscl. Goodloc iS: Com- pany, of which Paul Brogan is the active executive. I ins jobbing house is doing a record-breaking business. Hi Hammer, of Corral, Wodiska y Ca., has been in town calling on the trade. THE TOBACCO WORLD Trade Pledging Active Support to Campaign for Better Prices We are devoting considerable space in this issue to the campaign for better prices for retail cigar dealers which the lobacco Merchants' Association has under way This IS one of the most important undertakings in the historv of the industry and it should receive the full support of the entire trade.— Editor. ' THAT the big campaign for ending the cut rate evil and re-standardizing retail prices of tobacco prod- ucts, headed by the Tobacco Merchants' Association has taken the tobacco trade by storm, is evidenced on everv hand. ^ It is less than a week since the first gun was fired in the b,g campaign for better retail prices, instituted by the To- bacco Merchants' Association of the United States: but so cordial and unanimous has been the response in trade circles that the undertaking already seems assured of complete suc- cess. The great crusade for fair prices was launched with a vigor and on a scale that exceed anything ever before under- taken in the tobacco industry. Already more than 46.000 persona letters have been sent out, each being an individual typewritten letter, addressed and signed. These were mailed at the rate of 20,000 a day, the clerical part being done by a leading addressing agency, which has sixty girls steadily employed at the work. ^ There have been sent out also 800 letters to trade organ- ic.! ions, embracing ,,^t only tobacco, but the grocery drug stationery, confactionery and other trades in which tobacco' products are handled. i he T. M. A. offices present a scene of great activity Answers to the appeal are arriving daily in the big post office mail sacks, and David Dushkind, son of the T M \ counse , with two assistants, is busy dictating the replies." Ir! T '""T ^'''"^ ^" P^^*^^ ^^ "^^ ^'"'ted States and vhM .V^^''^'"^"^ ""''^ "^*'"'" '"'^""^^t in the movement, uliKh the writers, almost without a single exception ap- t^ T\ '.".^*'^'- J^ ^^^"^ ^^ r..X,..\., the\ime ha's con,, for definite and drastic action and that the dav of oppcjrtunity has dawned. Recognizing that all five-cent ^(ls must soon be raised to seven cents and that higher- W T^ u""'! '^' advanced accordingly, some of the ^^^tc s h,„ that the •'odd-cent" price will be somewhat of cT. 7v' '^"\'":^P^>' to this, it is shown that manv staple o nuodities which sold before the war at an even coin had iJeui advanced a few cents without any difficulty vnn V' ^''""^^'^ """^ *^^* ^''^" ^^^^a ^^'--^ter has been ad- n7 '" ^'"f^ ^"^ ^^^ consumer. At manv of the popular soda water places the five-cent sodas hav^ been raised to se en cents and the ten-cent drinks to twelve and fourteen CH N and people find no difficulty in providing themselves ^ th j,ennies. As to that matter, it is maintained that half "<• 'iiedium-priced cigarettes have been selling at twelve a tnuteen cents for a long time and that six cents has been ji»>u. Mel established as the price of manv brands of cigars. ia(t the pioneer work of introducing odd-cent prices to tne snmkmg public has already been done. Ills week Counsellor Charles Dushkind has been busy j. ;''^mg meetings and planning conferences, and it is be- clrJ . ^ ^'^^'''■'^ another week goes bv there will be dis- ^^^'1 developments of unusual interest. The foundation of the movement, meanwhile, is being solidly laid. The trade everywhere is arousing itself to a liigh pitch of enthusiasm, and the campaign is rapidly tak- ing promising and definite form. It would require several entire editions of any trade paper to present the deluge of approving letters which have been received by the Associa- tion during the past week. A few of these communications have been taken from the mass of incoming mail and space limitations make it necessary to reprint only brief extracts from some of these. Ihe letters are from retailers, wholesalers and manufac- turers, and also from tobacco trade associations, and asso- ciations of other trades with which tobacco products are more or less identified. William L A\'agner. secretary of the Cigar and Stogie Manufacturers Association of Western Pennsylvania, with headquarters at Pittsburgh, writes: ''I am in receipt of your letter of recent date and in reply to same would say that 1 will be pleased to present your communication at the next meeting of the Association." Louis Klein, of the Retail Cigar Merchants' Associa- tion, Cleveland, O., writes: 'T desire to inform you that you may count on my full support in this much needed move- "riu* o ;" *^^ "^'^^ ^^" ^^>'' ^^'^ ^^''" have a meeting of the Retail Cigar Merchants' Association of Cleveland Jn the meantime I will see as many dealers outside of the association as I can, and report to you the views of such dealers, or anything that mav be of interest If you have other committeemen that you wish to have me co- operate with, please let me know." Jacob Tauss. president of the Bronx Cigar Dealers Incorporated. 1204 Fulton Avenue. New York City, writes- 1 wish to express my highest approval of your splendid presentation of cigar trade facts and conditions Ml of us who are vitally concerned should be actively interested and I will at the earliest possible time call a special meet- ing of the Bronx Cigar Dealers. Incorporated, to bring about an active co-operation with the Tobacco Merchants' Association to help re-standardize retail prices." Walter C. Hughes, secretary of the National Confec- tioners Association of the United States. Chicago. Ill writes: "This is certainly a very worthy undertaking, and IS similar to the work that is being undertaken by our manufacturers' committee of which Mr. V. L. Price, St Louis. Mo., is general chairman. I know that he will be interested in receiving your communication and I have therefore, taken the liberty of forwarding it to him. as the committee to which T refer is properly the one which should take action in reference to the matter." \\'illiam Best. Jr.. of the Best c«l' Russell Company, and who it is reported is now one of the chief executives of the General Cigar Company, writes: "The writer was very much interested in your letter of the tA\\, and \s\\\ 8 THE TOBACCO WORLD THE TOBACCO WORLD be most pleased at the next meeting of our sales organiza- tion, which will be held in the near future, to discuss the necessity of impressing upon the retailers that it is to their advantage to maintain prices and not hesitate to increase their retail prices to an extent necessary in order that they may make a legitimate profit." Heineman Brothers, Baltimore, Md., write: "We can assure you that we are instructing all of our salesmen to advise their trade of the conditions existing in the cigar manufacturing business, and we trust that the concen- trated efforts of all manufacturers will bring about the desired result." John y. r.agley & Company, prominent tobacco manu- facturers in Detroit, write: "The writer shall take this matter up personally with all his salesmen and have them talk it as they go along, and wishes to assure you that he is with you heart and soul in this work." Leon S. Boucher, Joplin, Mo., writes: "We wish to ex- press our appreciation of the good work you are doing in the cigar and tobacco industry. It seems that as long as the regular lines of five-cent cigars are sold to the retail dealer at $40 or less, cigars will be retailed at five cents straight. It is true that the odd-cent cigar would be a solution to the problem . . . we are featuring a new brand that retails at from seven to fifteen cents and are trying to get away from the old fixed retail prices. If there is anything we can do in our small way to assist in establishing a better standard of retail prices, we will be glad to co-operate at any time." The Fleck Cigar Company, Limited, Reading. Pa., write: "Being familiar with the conditions existing today. we are in a position to appreciate same. We agree with you that there should be a new standard of retail prices. There is no reason why. by raising the nickel product to six cents, that the consumer would not also pay the addi- tional penny on his cigars, the same as he is paying more money for everything else. ... To follow up the agi- tation of the six-cent cigar, it might be well to agitate the minting of a six-cent piece, if that were possible, and it may be possible if the Finance Committee could be made to see thatj by advancing the revenue to $.'5 they would realize greater returns, which would justify them in mint- ing a new coin. And it would be for the benefit of all concerned, except Mr. Consumer, who is capable of bear- ing the burden of the high cost of necessities as well as luxuries." A. Ruben & Company, Pittsburgh, Pa., write: "We beg to acknowledge receipt of your circular in which you ask the co-operation of every firm and individual interested in the jobbing and manufacturing of tobacco products to explain to retail dealers, the necessity of changing the retail selling price of all items on account of the increased cost, due to the general increase in the cost of production as well as the additional revenue. We are of the opinion that the quickest way to bring about necessary change in ]>rice for the different tobacco products, is to have the chain stores arrange to change the price to the consumer on a certain set day and we are sure that the independent dealer will only be too happy to follow." Ashton iS: Major, jobbers of tobacco products in Charleston. W. Xa., write: "We are heartily in accord with any movement that will organize the tobacco dealers so that concerted action on prices can be had. We believe that the time is ripe and will be glad to helj) the good cause along in any way that you may suggest." W. M. Frasor. of Frasor's Billiard Parlor and United Cigar Stores Agency. Blue Island. 111., writes: ''I heartily ajjprove of this movement and believe it to be the only way in which the proper adjustment oC prices can be reached. The retailers of the United States are surely entitled to a larger margin, but in this particular com- munity they seem to be afraid to act. I feel that all five- cent cigars costing over $35 should be sold for six cents, and ten-cent goods over $70 at two-for-a-quarter. My connection with the United Cigar Stores Company has taught me that the public will buy odd priced cigars." C. J. Duddleston, of the Best & Russell branch, Mem- phis, Tenn., writes: "I have your favor of the 2d out- lining the general condition of the cigar business and 1 quite agree with you and that something must and should be done to interest the retailers of the United States, toward getting better prices for their product.- I would offer, as a suggestion, that your Association get up a circular letter, similar to your letter of July 5th, advising each and every jobber of cigars in the United States that you have this letter and upon request you will furnish them with enough of these to use as inserts, to supply every account that they have on their books. I think all the jobbers would ])e glad to co-operate to this extent, and while, of course, there would be a lot of duplication, the cost of the duplica- tion would only ])e the cost of the letter, it could be afforded, and the duplication would not be a detriment. l)Ut a benefit." C. I>. Leidersdorf Company, of Milwaukee, Wis., write : "The writer is in receipt of your circular letter of the :5d instant, and in reply wish to say that the jobbers in Milwaukee have had very good price conditions in the last two or three years. We will be very pleased to co- operate with you in reference to better profits for the retailer as this is a very good time to take up a matter of this kind. We believe that the best way to arrive at better ])rice conditions for retailers would be to get in touch with the different manufacturers and have them men- tion the retail selling price list, whiA they will probably issue when the new tax question is settled. "Vou i)robably know that the majority of retailers have always been handling cigars, tobacco and cigarettes as a side line and have used them not as a profit maker ])Ut as a medium to create larger business on other merchandise. If the manufacturer will place a retail price on all packaij^es. the jobber can in turn easily mention this price on invoices which are mailed to customers. We believe that one thing now to be done is to educate the retailer to make better profits and impress upon the retailer that cigarettes. ci.L,^1^s and tobacco are not a side issue. We will be very tjlad to co-operate with vou on anything that you want us to do." A. J. Fleischauer. wholesaler and retailer of t«)bacco l)roducts in North Side. Pittsburgh, Pa., writes: ''I thank you for the honor of being on a committee of this hind and I will do my very best in this case. I wish to state that I am already selling 'Helmar' cigarettes at my store for thirteen cents or two packages for twenty-five « mts. and will raise others as soon as I can. I will also inti rest my neighbors in the subject and see what we can d.' Young vS: Busser Company, of York. Pa., write: We wish to assure you that you have our wholehearted sup- port in regard to this matter, and anything you may do will be satisfactorv to us." Fdward A. c'inder. Wilmington. Del., writes: I ain in heartfelt sympathy and you can count on me to ill comes in you have a check on the prices and terms and sometimes catch an crrorwhich otherwise would pass unnoticed. Make it a practice to use order blanks when sending out an order for goods. Many houses supply these to the trade. When you jrive an order in the body of a letter it always causes delay. Where it is made out on a separate sheet it receives prompt attention. It is often important to know the freight and rxi)ress rates on every point you order goods from. If there are competing railroads, know the rates of each, and htid out which gives the quickest and best service. Where «:«'<'ds in small lots are frequently ordered from different houses in the same city, an arrangement with one of them, to pack the goods ordered from the other firms with their ''^lii|)ment. will save considerable expense and freight bills. In 1 uying it is necessary to keep in mind that the actual t'ost of goods is the price paid for them, plus the cost of dray lire ^nd freight. Keej) a separate ledger account for dra\age and freight, if you wish; but in fixing a selling price you can only know your real percentage of profit by adding transportation charges to the price of the goods. Messrs. Bubeck and Cuerin, of the firm of that name. whteli^ manufactures a fine line of humidors, were visitors last Tuesday. 9 ■■ ■■ M ■■ ■'i» THIS flag of ours with its stars and stripes is the emblem of justice and liberty, of freedom of thought and action, of equal opportunity with- out distmction of race, color or condition of birth From our youth up we have been taught to love and revere it, to cherish the principles for which it stands, to glory in the land and its institutions that have developed under its protection. We have been taught to honor the memory of those patriots and heroes who first unfurled it to the breeze and under it achieved independence and liberty and created this a new land and nation with its doors open to receive to its citizenship the oppressed and downtrodden from any land and clime, a land of opportunity and liberty, where all may serve God according to the dictates of their own conscience. We cherish and reverence the names of those men who have directed its destinies down through the years, those who laid down their lives that the nation might be preserved an undivided nation. We have been taught to bow in cheerful submis- sion to the authority it represents for the preservation of the principles of justice and humanity; and now that we have been drawn into this world struggle, against our wills and so impelled only because of the necessity of upholding before the world all these prin- ciples for which we as a nation have steadfastly stood and for maintaining inviolate the rights of our citizens and the dignity of our country, it becomes the duty of every citizen and manufacturer to give to our flag and nation the utmost loyalty and support and to all do our part in assisting in this crisis to a successful issue out of the situation, so that this old flag of ours without a smirch on any of its stripes and with every star un- dimmed may continue to wave over a land of the free and the homes of the brave. Resolved, That it is the sentiment oi tne »\*ational Association of Manufacturers that everv reasonable effort should be made by employers to re-employ such of their employees as may enlist or be called for service in the military or naval establishments of the United States during the war, when and as they return from such service, and that adequate provision should be made for the dependents of such employees during the term of service ; but that no obligation for the care of such dependents should rest on the individual em- ployer, but should be borne by the nation. State or municipality or by public action. ! ♦ •• Mahin Says: "It takes the good dog. Advertising, to keep the wolf, Competition, from the door. "The manufacturer is knt)wn by the advertising com- pany he keeps. "The strength of an appropriation lies in the well- spending of it — not in the size alone. "When you would i)ut off till tomorrow just tell your- self that your rival is doing it today. "A dollar spent in time saves nine. Advertising post- poned has to be met with accrued interest. "Other things being equal, the man sells the most goods who nio§t frequently and most persuasively asks people to buy. It pays to ask. "Prestige is the most powerful entering wedge to open the doors to complete and continued success. Advertising is. in the last logical analysis, the Base. Foundation and lUiilding riround for Prestige." 10 THE TOBA( CO WORLD THE TOBACCO WORLD 11 The Keeping of Cigars ONE of the chief troubles of the tobacconist is keeping his stock of cigars in perfect condition for smoking, also cigarettes, pipe and chewing tobaccos. Cigars are the principal sufferers frou heat, dryness, and dampness. Dry- ness is probably the worst evil, for most shops are kept insuflferably hot throughout the year, especially in New York, where people revel in high temperatures indoors. To obviate, in a measure, this condition, all sorts of contrap- tions have been in use for years — moistened sponges, wet felt, mineral wool, etc. I cannot enumerate them. An inexperienced man at the showcase will ruin the finest cigars by his crass ignorance. An over-dry perfecto smokes too freely, is dust}-, and tickles the throat, causing a cough. An over-moist one is too hard to pull, and will invariably burn one-sided, the fire seeking the dryer part and avoiding the wetter. The best cigar can be converted into a bad one by the inattention of the dealer. Glass tubes and all kinds of metal foil have been used to protect fine cigars from atmospheric conditions ; but in vain. The average smoker will fight shy of any cigar thus sealed. A judge of human nature in charge of a cigar stand could have great amusement in the observation of the habits and characteristics of his customers. There is, for example, the man who would never under any circum- stances take a cigar out of a box that had been opened for any one but himself; and when a fresh box is opened he will brush aside the top layer and dig out what he wants from the second or third, and as near the middle of the box as possible, on the theory that better goods are to be found there. IIow diflFerent this is from the purchase of a plum, a peach, an apple ! Nobody digs below the surface of crate or barrel for something better. Some customers will finger and squeeze ten or a dozen cigars before buying one. Statistics on this subject would be interesting: How much profit of the dealer is lost by these particular men in their general breaking act? They must injure a great many cigars. The best customer is he who enters quickly says, "Gimme two for a quarter," picks up the first two in sight, and gets out. Much might be written along these lines. The cigar man spends all of his idle time in refilling half-empty boxes. It is said that many dealers do not hesitate to refill with five-cent cigars an empty box that had contained goods of twice or thrice the value. No first-class house would stoop to this mean- ness, because it is against the law. The latest thing in cigar protection — not against care- less, reckless, or conceitedly destructive customers — is a porous clay, such a clay as the Mexicans have through the ages used for the filtration and cooling of water. S. J. Campbell, the Londonderry Irishman, who is perhaps as good a judge of cigars as we have in New York, explains to me : "This peculiar clay, or whatever it tnay be, is tak- ing the place of all other tobacco perfectives or preserva- tives. In humid weather, when the showcase is likely to become a trifle damp, the clay absorbs all the surplus moisture, keeping the stock in perfect condition ; and, on the other hand, when the weather is too dry and the goods are overheated, all we have to do is to soak the clay in water for a minute or two and rei)lace it in the case, and it will exude enough moisture to make the cigars just right. It is the best discovery in years.'' — "Ti])" in the New York Press. The Summer Trade Now that this pleasant period of the year is again with us, the cigar store keeper will begin to put into practical effect, the plans which he has been maturing during the last few weeks. He will commence his advertising for this season of the year, his specialties will be arranged in order, and his windows dressed so as to catch the eye of the visitor from other parts of the world or his fellow citizens on pleasure bent. Both classes are considerable augmenters of the cigar dealer's treasury, and if the man who goes sailing, camp- ing or fishing (or all combined) thinks more of tobacco and his favorite briar rather than cigars, he will have to stock up the former, and perhaps invest in an additional pipe in case of accidents. All this counts, and there is al- ways the man who cannot — or wmII not, it comes to the same thing — do without his cigars. No pleasure is sweeter to such an individual than to enjoy his ease with a plentiful supply of his favorite brand of cigars within easy reach. Whatever mentally dyspeptic so-called reformers may say to the contrary, the cigar, cigarette or the pipe, adds an additional comfort to life at all times, but especially so when the mind is at ease, and the cares of business are forgotten for the nonce. Our industry, therefore, fills a decided want in life's routine, and in serving his holiday seeking patrons the retailer shares, to some extent at all events, in their pleasure. The consciousness of this should therefore impart additional .zest to the work of preparation for the summer campaign as well as in the active work of the same. In our frequent peregrinations through cigar stores recently we have noted the completeness of the stocks in readiness for dispensing to the summer customs, and in particular the a^ir of optimism with regard to this season's ])rospects. "Chancellor" ten-cent cigar has been added to the stock of Dusel. doodloe & Company. It is carried in the "Tn- vincil)Ie" and "Perfecto" shapes. Salesmanship The mechanical act of passing out to buyers articles they call for is clerical work that any capable, sane em- ployee can do. But when it comes to "selling," a great many things besides mere physical strength are needed. "Selling" calls into requisition a knowledge of goods and men, as well as tact, ability and shrewdness. An important part of "salesmanship" is discoursed upon as follows by an old merchant: "The word concentration as applied to salesmanship means a great deal, but most important of all, it means *stick-to-it-ive-ness.' without which no sales- man can be successful. The comparison made by a suc- cessful salesman regarding 'sticking to the job' cannot he cited too often. In speaking of a man who did not succeed as a salesman, a man. who, by the way, possessed person- ality, was fluent of speech, etc., in fact, he had all the re(iui- sites, except that he would not stick to the job, was easily disheartened and depressed, he said: *He reminds me <»f a youngster I observed on a merry-go-round. After paying his nickel, he made his way to the place of amusement, which was soon in motion. He gazed around him in a contemplative way, evidently looking for a suitable animal on which to cover the journey. He tried the lion ; evidently it was too ferocious, for no sooner had he mounted its back than he was oflf again. The camel was evidently too big for him ; one horse he tried was not slow enough and another was too slow ; finally, when the merry-go-round \v«is slowing down, he secured the animal which suited his fancy, and completed his ride. How much better that youngster would have enjoyed himself had he made his choice m- stantly and stuck to it.* " How One Corporation Instructs Its Employees in the Cigar Department THE care and attention which is given to the develop- ^ nient of the employees into better salesmen by the large corporations is indicated by the character of the edi- torial matter in the house organs issued by them. The cigar dealer who is seeking to improve his busi- ness will be many times repaid if he reads the following written by J. J. Clark, manager of the cigar department of the Liggett Stores, and published in their house organ "Liggett Leader": ' Condition The most important consideration in the management of a cigar department is the condition of stock. Unless a cigar is in prime smoking condition all other considera- tions are useless. It is poor business to sell cigars in other than first-class condition. You have made a sale, but ten chances to one you have lost a customer. It is essential therefore, that every possible care should be exercised to see that cigars are kept constantly in prime condition. A cigar should never crackle when pressed. If the slightest crackle is heard, it is a sign that the cigar is too dry. On the other hand, care should be used not to allow your cigars to get too moist, as in such cases the wrapper swells and becomes wrinkled. Whenever this occurs the remedy is a very simple one— remove all moist- cners from the cases for a day or two. Most of our cigar cases are fitted with horizontal cylmder moisteners. these should be swung from the top of the case, one moistener for every three feet of show- case. The wall cases should have flat moisteners. Inside Displays The proper use of posters and signs is essential to success. The posters that are furnished bv the sign de- partnunt on deals in eflfect. or on cut prices on cigars, cigarettes or tobacco, should be displaved on the doors of the wall-cases and the counter card should be used for all case displays on the showcase. Before putting up a new- poster be sure always first to remove the old one com- pletely. Do not paste poster over poster. See that all your goods are signed uj) with the i)roper autlinnzed signs. If you have no signs displayed vour sales scheme is dead. i ^ - Here are three points to be borne in mind in connec- t»<»n with the question of signs: (I) Under no circumstances must anv substitutes for the authorized signs be used. The use of written price cards or tickets, or the writing of prices on the labels of cigar boxes is strictly prohibited. ( v) Never use a soiled or torn sign. Whenever signs >econie the worse for wear, take them down and nut up "ew (Mies. * ' '-) No signs or posters of anv descrij)tion except those au hnnzed by the oftice must be displayed either inside (,r 0"ts!de the store. ' roni time to time, arrangements are made with maiiu- acturcrs which call for the display of certain brands or of 'la^c^t,slng matter. It is absolutely essential that (»ur en- |>agniient be carried out in every respect. This is very "pf'^^'^'it. It is not merely a matter of business ; our himo'r d"a rrj)utation are concerned. Outside Displays To a very considerable extent the success of a cigar department depends upon window displays, and it is up to the manager of the cigar department and his assistants to give every possible co-operation to the window dresser. In connection with window displays, it is well to re- member that it is not desirable to put too much full stock in the windows. A sufficient number of empty cigar boxes should be kept at all times for display purposes. The manager of the cigar department must be careful to see that the revenue Stamps are cancelled, the lid of each box should then be nailed down and the box kept clean for the use of the window dresser. All boxes to be put into wmdow displays should be trimmed carefully, all edges being made smooth. Wherever possible use Colorado for display purposes, the Colorado being generally accepted as the best color. \\ hatever color, however, is selected, be sure to see that all cigars displayed are of uniform color. All boxes should bear the box price, piece price and the brand description sign card. All merchandise going 4nto a window display should be in first-class condition. If pipes form part of the dis- play, all bowls, silver bands and other metal parts should be highly polished. Pipes and Smokers' Articles To sell pipes and smokers' articles they must be kept constantly displayed and always in first-class condition. Under no circumstances should a pipe be shown unless it is thoroughly clean and well polished. All briar pipes should be gone over once a week and rubbed with a little sweet oil on a woolen cloth. All silver bands or other metal parts should be regularly polished. Meerschaums will turn yellow from exposure, therefore they should be turned often in their cases, so that discoloration will not be apparent. From time to time, as often as arrangements can be made, a tray of pipes should be placed upon the show- case with the counter price card on it showing the prices of the assortment, and every pipe should carry the price in the bowl. In showing pipes avoid taking a pipe by the mouth- piece in the customer's presence, and if the customer puts the pipe into his mouth to try it, immediately he hands it back, \yipe the mouthpiece carefully with a cloth, at the same time taking care to do it unobtrusively so as not to give ofYense to the customer. Demuth Picnic Helps Benefit Fund Over two thousand people attended the picnic of Wil- liam Demuth & Company, held at Dexter Park, P.rooklvn N. Y. Considerable interest was shown in prize contests, and the "popularity contests" excited keen rivalry. Fiye hand- some prizes were distributed. The proceeds of the picnic were given to the Mutual Henefit .Association, whose funds will be increased by over eleven hundred dollars. The picnic was attended by the employees of the fac- tory warehouse and the New York oflicc, as well as friends of the neniuth organization. 12 THE TOBACCO WORLD THE TOBACCO WORLD 13 i-i Dominican Matches Exported to Haiti The match factory established in Peurto Plata in 1915 by Ariza cK: Company, a Dominican tirm, recently made two large shipments to Haiti, one going to Cape Haitien and the other to Port au Prince. The new factory is now supplying practically all the matches consumed in the Dominican Republic and is be- ginning to look for markets for its surplus output in the adjacent countries. It is said that the matches made in the local factory are superior to those formerly imported from Germany, in view of which, and the high protective tariff, it is not likely that the latter will ever be able to regain this mar- ket. The plant of Ariza & Company is modern in every respect and is equipped throughout with Swedish ma- chinery. The output is a Swedish-style safety match, the daily yield being 500 gross of approximately 55 splints, packed in lots of 5 gross in tins and 50 gross in cases. The boxes and splints are made from local woods, while the paper and chemicals are imported from the United States. The firm employs native labor exclusively, and the results given have been most satisfactory. Its present force consists of 50 men, M) boys, and 10 women. — "Commerce Reports," ■■ _ ■■ ■■■ 1 Hints on Retail Advertising A few helpful hints on retail advertising, taken from "Printers' Ink." are here given: "It's not the size of your advertising space, but what you put in it that counts. "An advertisement does its 'best work when the adver- tiser 'makes good' its promises. "The customer, like the creditor, has a good memory. He won't forget how he has been treated. "An advertisement that is not verbose and that is ab- solutely readable, is never skimmed and is rarely skipped. "The buyer who knows when to say no will succeed Ixttcr than anyone else except he who knows when to say yes. "Colton's advice to 'deliberate with caution, but act with decision,' applies excellently to the procrastinating advertiser. "Don't let the public forget what you offer. Adver- tising reminders from day to day will make your goods and name familiar. "Lauding efificacies that the advertised article does not possess is becoming more and more a valueless way of inducing desire." Incorporate Company to Furnish Smokes for Soldiers Ai)plication for articles of incorporation was made in New York on Monday by an organization known as "An army girls' transport tobacco fund." The object of the organizati(jn is to provide the soldiers and sailors on trans- l^orts leaving this country for Kurope with plenty of to- bacco. Soldiers and sailors are not given tobacco as a ration. During the rush of sending the first contingents of .soldiers to France an officer told the daughter of a prominent army f»fticer that the men sailing on the ships would be unable to smoke for the simple reason there was no tobacco on board that they could buy. . The young woman wasted no time with army red tape, l)ut went direct to a banker who arranged for credit with a large tobacco company, with the result that there was DJcnty of t(»bacco on the transports when they started for Europe. Scores of officers have written to the young woman to acknowledge the appreciation of every man in the expedition. i THE VALUE OF TRADE PAPERS I have little patience with the retailer who thinks he is sometimes too busy to read his trade papers, and yet there are a great many who allow other things to interfere with this and other things which have a tend- ency to make them broader as well as better informed. I have met some merchants who study the advertising and editorial pages of the trade papers for advertising ideas to apply to their own business. ' That is one of the great things the trade paper does for the man who knows how to get the most out of it. — Frank Stock- dale in "Associated Advertising." I ■—'—■■ ■■ ■■ ■■■■ Practice Modern Methods Modern business men must be alert, aggressive and progressive, they must be studiously careful to employ every advantage and to overlook no opportunity to pro- mote or conserve their interests. They must understand the value of money and the uses that may be made of it. If it will be profitable to borrow money, to discount bills or to carry credit customers they do not hesitate to get it at the bank, but they know when they get it, how and when they will be able to repay it. The modern merchant has put aside the time-worn notion that he must hold his merchandise until he can sell it at double the price he paid for it. He has discovered that it pays better to clear it out while it is new, in season, or in style, even if he has to take a loss in doing it. lie knows that he can use the proceeds to buy other mer- chandise, that he can sell at a profit, and that he will, in addition, save "the interest on a dormant investment. The modern merchant doesn't keep single entry books or post his books from entries made on door posts and miscellaneous scraps of paper. He knows how to take off a trial balance and how to figure his net profit. He understands the mathematics of his business finds daily use for it. He understands the value of promptness and the necessity to study both the needs and fancies of his customers in order that he may know what and how he should buy. He knows that if he expects to conduct a l)ermanently successful business he must sell good goods; consequently he studies merchandise when he sees it. The modern merchant knows and does all of these and many other things that "happy go lucky" dealers of the old school never thought of and perhaps will never think of; because their generation has passed. — "Maritime Merchant." Schulte Stores Helping Campaign for "Smokes for Soldiers" The Schulte stores are helping the campaign of the Xew York "Sun" for "Smokes for Soldiers," by placing boxes in their stores in which may be deposited Mutual coupons. The Schulte Company will redeem these coupons at two cents each, and turn the money over to the "Sun. Contributions are pouring into the "Sun" from many other sources. From January 1, 1910, to May 1. 1017. Americans asked for export licenses for Russian tobacco to the ani' ^nit of 1,500.000 ])()unds valued at $500,000. The R. J. Reynolds Tobacco Company. Winston-SahMn. N. C. was among those who subscribed $1,000,000 wortli of Liberty P.onds. This is in addition to the liberal subscrip- tions of the officers and employes of the corporation. Cigar and Tobacco Section of War Revenue Bill Put in Shape THE Senate Committee on Finance has completed its labors with the new revenue bill, and" the same has |>een reported to the Senate. A number of changes were made as compared with the form in which it was passed by the House. There will now probably be a period of debate which may last several weeks, but it is not thought that there will be any radical changes while it is under considera- tion. A month to two months may elapse before the bill is finally passed. The tobacco section of the bill was changed some- what by the Finance Committee. The amount of goods in stock held by jobbers and retailers entitled to exemption was considerably reduced. The $3 tax on cigars selling for more than seven cents up to twelve and one-half cents was extended to include cigars retailing at fifteen cents. Ciga- rettes may be packed 5, 8, 10, 12. 15, 16, 20, 24. 40, 50, 80 or 100 to the box. Tobacco and snuflf may be packed in the following weights: Ys, ^, y^, ^, \7/^ and 5 ounces. No provision is made for taxing stogies. That section of the bill relative to cigars and tobacco as finally agreed upon by the Senate Committee on Fi- nance is as follows: Title IV.— War Tax on Cigars, Tobacco and Manu- factures Thereof. Section 4oo. That upon cigars and cigarettes, which shall be manufactured and sold, or removed for con- sumption or sale, there shall be levied and collected, in addition to the taxes now imposed by existing law, the following taxes, to be paid by the manufacturer or im- porter thereof: (a) On cigars of all descriptions made of tobacco, or any substitute therefor, and weighing not more than three pounds per thousand, 25 cents per thousand ; (b) on cigars made of tobacco, or any sub- stitute therefor, and weighing more than three pounds per thousand, if manufactured or imported to retail a\ 1 cents or more each, and not more than 7 cents each. SI per thousand; (c) if manufactured or imported to re- tail at more than 7 cents each and not more than 15 cents each, $3 per thousand; (d) if manufactured or imported to retail at more than 15 cents each and not more than 20 cents each. $5 per thousand ; (e) if manu- factured or imported to retail at more than 20 centi each, $7 per thousand: Provided. That the word "re- tail" as used in this section shall mean the ordinary re- tail price of a single cigar, and that the Commissioner of Internal Revenue may, by regulation, require the man- ufacturer or importer to affix to each box or container a conspicuous label indicating by letter the .^ause of this section under which the cigars therein contained have been tax-paid, which must correspond with the tax-paid stamp on said box or container; (f) on cigar- ettes made of tobacco, or any substitute therefor, made in or imported into the United States and weighing not more than three pounds per thousand, 75 cents jKT thousand ; weighing more than three pounds pcv thousand. $1.20 per thousand. Fvery manufacturer of cigarettes (including small cigars weighing not more than three pounds per thou- Cigars and Tobacco Section of War Revenue Bill, as Agreed Upon by Senate Committee on Finance Little cigars, 25c. per thousand. Cigars weighing more than 3 pounds per M., and re- tailing at 4 to 7 cents each, inclusive, $1 per M. Cigars weighing more than 3 pounds per M., and re- tailing at 8 to 15 cents each, inclusive $3 per M. Cigars weighing more than 3 pounds per M., and re- tailing at 16 to 20 cents each, inclusive, $5 per M. Cigars weighing more than 3 pounds per M., and re- tailing at more than 20 cents each, $7 per M. Cigarettes weighing not more than 3 pounds per M., 75c. per M. Cigarettes weighing more than 3 pounds per M., $1.20 per M. Tobacco and snuflf, 4c. per pound. Cigarette books of 25 to 5(> sheets, J^c. a book. Cigarette books of 50 to lOo sheets, Ic. a book. Cigarette books of lOO sheets or more, for each one hundred or fractional part thereof, Ic. Cigarette tubes, for each one hundred or fractional part thereof, 2c. Stocks on hand with jobbers and retailers at time of enactment of Act, above loo pounds of manu- factured tobacco and snuflf, cigars in excess of 50o and cigarettes in excess of lOOO. at any one place of business, an additional tax equal to one-half of tax imposed by Sections 400 or 401. »■ ■ ■1 ■■—«»— null A sand) shall put up all the cigarettes and such small cigars that he manufactures or has manufactured for him, and sells or removes for consumption or use, in packages or parcels containing five, eight, ten, twelve, fifteen, sixteen, twenty, twenty-four, forty, fifty, eighty, or one hundred cigarettes each, and shall securely affix to each of said packages or parcels a suitable stamp denoting the tax thereon and shall properly cancel the same prior to such sale or removal for consumption or use under such regulations as the Commissioner of In- ternal Revenue, with the approval of the Secretary of the Treasury, shall prescribe ; and all cigarettes im- ported from a foreign country shall be packed, stamped, and the stamps canceled in a like manner, in addition to the import stamp indicating inspection of the custom- house before they are withdrawn therefrom. Sec. 401. That upon all tobacco and snufY here- after manufactured and sold, or removed for consump- tion or use, there shall be levied and collected, in addi- tion to the tax now imposed by law ujwn such articles, a tax of 4 cents per pound, to be levied, collected, and paid under the i)rovision of existing law. In addition to the packages provided for under ex- isting law. manufactured tc^bacco and snuflf may be ]iut up and prepared by the manufacturer for sale or con- sumption, in ])ackages of the following descri|)tion : Packages containing one-eighth, three-eighths, five- 14 THE TOBACCO WORLD THE TOBACCO WORLD 15 . r eighths, seven-eighths, one and one-eighth, one and three-eighths, one and five-eighths, one and seven- eighths, and five ounces. Sec. 402. That so much of section four hundred as imposes a tax upon cigars, and the whole of section four hundred and one, shall take effect ten days after the enactment of this Act. That section four hun- dred and four and so much of section four hundred as imposes a tax upon cigarettes and as relates to packages or parcels in which cigarettes may be put up shall take effect ten days after the enactment of this Act. Sec. 403. That there shall also be levied and col- lected, upon all manufactured tobacco and snuff in ex- cess of one hundred pounds at any one place of business and upon cigars in excess of five hundred at any one place of business and upon cigarettes in excess of one thousand at any one place of business, which were manufactured or imported, and removed from factory or customhouse prior to the enactment of this Act, bearing tax-paid stamps affixed to such articles for the payment of the taxes thereon, and which are, on the day this Act is enacted, held and intended for sale by any person, corporation, partnership, or association, and upon all manufactured tobacco, snuff, cigars, or cigarettes, removed from factory or customhouse after the enactment of this Act but prior to the time when the tax imposed by section four hundred or section four hundred and one upon such articles takes effect, an additional tax equal to one-half the tax imposed by such sections upon such articles. Sec. 404. That there shall be levied, assessed, and collected upon cigarette paper made up into packages, books, sets, or tubes, made up in or imported into the United States and intended for use by the smoker m making cigarettes the following taxes : On each pack- age, book, or set, containing more than twenty-five but not more than fifty papers, one-half of 1 cent; contain- ing more than fifty but not more than one hundred papers, 1 cent; containing more than one hundred papers, 1 cent for each one hundred papers or fractional part thereof ; and upon tubes, 2 cents for each one hun- dred tubes or fractional part thereof. What Are "Cigarillos"? Were cigarillos ever known here in the retail tobacco trade? They are included in the English Board of Trade's order as to tobacco. Leading tobacconists in London say they never have heard the term for twenty years, but one was found who said they were small cigars sold at a penny or two pence each, "and covered with tobacco leaf, not paper." The word is not in Baretti's old Spanish and English Dictionary, which includes "cigarro" — "leaves of tobacco folded in the manner of a small pipe." It is not in the great Oxford Dictionary. But Richard Eord, in his "Gath- erings from Spain," uses the word as a synonym of "cigar- rito," a paper cigar. He gives a description of a Spaniard rolling one: "A leaf is torn from the book which is held between the lips, or downward from the back of the hand, between the fore and middle finger of the left hand — a portion of the cigar, about a third, is cut off and rubbed slowly in the palms till reduced to a powder — it is then jerked into the paper leaf, which is rolled up into a little squib, and the ends doubled down, one of which is bitten off and the other end is lighted. The cigarillo is smoked slowly, the last whiff being the bonne bouche, 'the breast, la pechuga.' The little ends are thrown away. They are indeed little, for a Spanish forefinger and thumb are quite fire browned and fireproof; these remnants are picked up by the beggar boys, who make up into fresh cigars the leav- ings of a thousand mouths." Ford also spells "cigarillo" with a final "a" instead of "o." "Some of the Spanish fair sex are said to indulge in a quiet hidden 'cigarilla; una pajita, una reyna,' but it is not thought either a sign of a lady or of one of rigid virtue to have recourse to these for- bidden pleasures; for, says their proverb, whoever makes baskets will make a hundred." (Ford's book was published in 1846.) George Augustus Sala, in "Under the Sun," has much to say about Havana cigars and Havana cigaritos. He gives an entertaining account of his visit to the tobacco factory of La Honradez ; he uses the word "papelitos," but not "cigarillo." By the way, who introduced the cigarette into Eng- lish society; the Duke of Buccleuch, who contracted the habit of smoking cigarettes at Petrograd in 1856; or Lau- rence Oliphant, who learned to smoke them as a war corre- spondent in the Crimea two^ years earlier? Show Registration Card to Get Cigarettes in Oklahoma In order not to violate the new anti-cigarette law, Oklahoma dealers intend to ask persons of questionable age, who apply for cigarettes, to show their registration card, as affirmation of the fact that they have reached the age of twenty-one years. Under the new Oklahoma anti-cigarette law, dealers are required to pay a license of $25 and furnish an indem- nity bond of $1000, forfeitable to the State on violation of the law. The bonding fee is $10, which, with the license, makes an additional expense of $35. The statute provides that when a dealer is convicted of selling cigarettes to minors his bond shall be forfeited. Of the $1000, a fee of $50 will be paid to the complaining witness; $100 to the county attorney, and the remainder will be placed to the credit of the county road fund in the county of violation. Some retail dealers believe that many small cigar stores, where limited stock is carried, will not be able to give the $1000 bond, and consequently will be driven out of business. It means, they say, that cigarette business later will be confined to the larger drug stores and chain stores, as they only will be able to operate under the law. Many retailers are in favor of following the example of Tulsa dealers in raising the price five cents for all grades of cigarettes. In that way packages now selling for a nickel would be ten cents, ten-cent packages, fifteen cents, and so on. Next Inscription at "American Frascati" August 3d or 10th The Sumatra Tobacco Import Corporation is planning to hold its next inscription at "American Frascati" either August 3d or 10th, the possible delay to the later Mate being considered in order to get additional quantities ot Sumatra in New York so that as large a number of bales as possible may be offered. It is understood that the tobacco to be offered at the next inscription will be more particularly suited to the needs of manufacturers of five-cent cigars. Possibly oO.') fur the clean portion and $50 for the lower grades, the tobacco to be received fresh as it arrives from the country ; tiu' buyer took the quantity of tobacco that the packer had already received and the balance is to be delivered as it comes in. Some people said that they considered this price very reasonable, considering the prices that have been paid in the country for tobacco in bundles. So manufac- turers up North can see from this what they are up against this year. Again referring to Partido. this crop is not so small as the Almacenistas thought it to be, and, therefore, it is probable there will be' so much tobacco in the market of the difterent grades of Partido, that the Almacenistas will he obliged to be more reasonable in their views as regards prircs. On the other hand, the manufacturers of clear Havana cigars in the United States find that they would lose money on their cigars if they should buy at the prices whuh the .Almacenistas are asking, and the consequences mi^'ht be that they will have to resort to the substitution of ( uban tobacco by some other kinds of leaf. In fact, the writer already has some intimation that there are people m the United States just now practicing substitution rather than submit to the condition of the market this year. These I)eo))le, at least, have alreadv given to understand their aecision, operating lightly and buying only a small quantity of Cuban tobacco. The Reniedios situation remains still undefined, as we hear many reports from this district, and very few seem to agree. We do know that no new Remedios has yet ar- rived in the market, and we hear also that no packings have yet been opened. Several houses have stated that they will commence packing this week. It is furthermore af- firmed that Remedios is no exception to the rule this year, and is just as forward as any of the other districts, as far as prices are concerned. If the reports that we hear have any foundation, the price paid to the farmers for their to- bacco in bundles are the highest ever recorded in the history of our tobacco trade. For instance, for 100 pounds of tobacco in bundles, including the stems and stalks, from $25 to $30 have been paid, according to the statements of several local houses who are usually large operators. When we consider that in former years $6 to $12 has been paid for the entire crop, a fair idea is then obtained. It is entirely out of the question for dealers and manufac- turers in the United States to expect low prices this year for any grade of Remedios, and it is to their own interest for them to have a fair idea about conditions and future prospects. On account of the very high prices prevailing, and which some Havana houses have been allowing their buy- ers in the country to pay right along, certain large operators have retired from the country, and have announced their decision not to pack any tobacco this year. These people state that they have been assisted in making this decision by the quality of the crop, which they do not like. Un- doubtedly, there is some good tobacco in the crop, as the writer has seen samples which were of a very good type, but it is claimed on the other hand that there is a large proportion in the crop which is not very good. The sales during the last two weeks totaled 1503 bales, divided as follows: Vuelta Abajo and Semi Vuelta, 901: Partido, 533, and Remedios, 69. Buyers were : American, 943 ; exporters to South Amer- ica, 200, and our local manufacturers of cigars and ciga- rettes, 360. Buyers of Leaf Who Come and Go Arrivals — From New York: Max Stern, accompanied by William Levison, of Maximilian Stern ; Joe Mendelsohn, of Mendelsohn, Bornemann & Company. From Chicago: August Kuttnauer, of Rothschild Sons & Company. From New Orleans: F. Abbot, of W^alter Sutter i'^- Company. From Tampa: Manuel B. Pendas, of Y. Pendas y Al- varez ; Jose Lozano and Bernabe Sanchez, of F. Lozano Son & Company. Departures — To Key West: Yivian M. Myers, vice- president of Cortez Cigar Company. To New York : Frnest Fllinger, of Ellinger & Com- pany : Max Schwarz, Jr. To Boston : Albert W. Kaffenburgh, of I. Kaffenburgh 1^' Sons. To Tampa : Frnest Berger. secretary and manager of the Tampa-Cuba Cigar Company ; Jose Lozano, of F. Lozano Son & Company. August Kuttnauer, of Rothschild Sons & Company, of Chicago, and general representative for the famous "Punch" cigar factory, will leave here today homeward. All the principal factories are working steadily with provision of large orders. Oretaniv. \6 THE TOBACCO WOELD ■ iiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiniiiiii mm miWTTi X-RAY FOR TOBACCO BUGS By DR. LEONARD KEENE HIRSCHBERG In the "Western Tobacco Journal" THE tobacco bug that has caused cigar manufacturers great losses mounting well up toward $1,000,000 has been sounded the death knell by the X-ray apparatus. Not only may the cigarmakers and the retailer be thus insured in the future, but the purchaser will also have reason to rejoice. There is a popular notion that cigars are made months before they are sold and that the manufacturer is nearly uniformly busy the year through. The facts are quite to the contrary and largely because of the ravages of the tobacco beetle. Fearing this pest, the manufacturer dares not stock up heavily, but instead labors spasmodically, and principally when many orders are coming in. Even then the manufacturer has not been sure until of late that the tobacco bug would not have a chance to ruin his products while it was in the hands of the retailer or just after the consumer got it. The tobacco bugs evolve from very small eggs that easily escape detection. According to the temperature the worm is hatched out from the egg in a longer or a shorter period, at most something like two weeks. Then the worm bores its way through the tobacco in its efforts to reach the free air and to be off upon the wings that it develops then. When the eggs are made up in a cigar the worm drills holes through the tobacco and injures its market- ability if in the hands of the retailer or spoils it for the smoker if in the possession of the consumer. Despite the utmost care tobacco warehouses become infested, and in this fashion the pest is disseminated among the very cleanest of manufacturing establishments. Many thousands of dollars have been spent each year in trying to get rid of the tobacco bug and efforts to this end have been various, but the X-ray alone in its present form does the work. The inventor of the sterilizing apparatus is Franklin S. Smith, and the credit for it is due to him. This ap- paratus is gaining wide recognition after some years of ex- j)erimentation. The first results of his researches proved that the rays could kill the eggs and so long as these alone had to be dealt with sterilization was achieved even while the tobacco was packed in bales or rolled into cigars. l>ut in its earlier forms the X-ray equipment was not uniformly successful when the worms had been hatched out. \\'hen the first two machines were built five years ago, the X-ray tube was not susceptible to that nicety of control which Dr. W. I). Coolidge has since made possible, nor could the same penetrative power be given to the sterilizing rays. There are three water-cooled tubes, which are em- ployed in the a])paratus, that kill both eggs and larvae. It is now safe for the cigarmaker to work upon a regular schedule and to pack and seal his cigars in their boxes, ])rovided the finished ]jroduct is run through the X-ray machine. In its present form the apparatus consists funda- mentally of a belt transporter carrying a stream of l)oxes laid ui)on it two deep. The boxes move through a tunnel thirty feet long and at a speed which causes any two com- panion boxes to make the sterilizing trip in fifteen and a half nn'nutes. During that time the cigars are subjected to the direct eflfects of the rays for five minutes and for the rest of the time to the action of reflected rays. This mirroring is obtained 1)y lining the tunnel with rolled steel plating one-eighth inch thick. The length of the tunnel is so nicely proportioned that there is no X-ray reflection at its openings, but as an added safeguard there are flap curtains of rubber and lead composition which shut off the escape of reflected rays by way of the entrance and exit passages. Next to the steel lining is a covering of lead and finally an outer jacket of steel. The latter completely checks the escape of soft rays that commonly pass through lead, and in this manner protects the workers employed about the machine in putting the boxes upon the belt conveyor at one end and taking them off as they issue forth at the opposite opening of the tunnel. In this way it is possible to treat 20,000 cigars an hour. The Modem vs. the Old-time Storekeeper The old-time storekeeper waited for customers to come in his store. The modern storekeeper advertises his wares and at- tracts them. In days gone by storekeepers paid little or no atten- tion to their windows. A window was an opening in front of the store, a place to admit light and air; usually the glass was dirty and seldom cleaned. The lining (if anv) was soiled, tattered and begrimed. "What's the use of changing window displays?" figured the old-time store- keeper. It was considered waste of effort to spend much time on the windows. Today the modern storekeeper understands his show windows are the mirrors of his establishment, the eyes uf the store. They are changed frequently, cleaned with care, always well lighted and well ventilated and display a proper assortment of the store's newest merchandise. The mod- ern merchant realizes it is impossible to pay too much attention to his windows; thus he spends many dollars im- proving, rearranging and lighting them so they attract the maximum of attention. The old-time storekeeper knew and cared little for system, his cash was kept in the old iron safe and ready change in a shop bag. Books he troubled not to keep. A few memoranda were considered suflicient and sometimes more than enough to pilot a business. Various forms of insurance were laughed at, the cash register unknown, the adding machine and protectograph as mythical as the squared circle. The ante-bellum merchant made friends round the cylinder stove and cracker barrel, while the cider jug was much in evidence. Sticks of candy for the children and a paper of pins for the ladies were his method of makiiii,' friends. Today the wise merchant uses no counter attraction to secure trade ; fair dealings, fair prices and good business methods take the place of the cider jug. Courteous clerks and well-trained assistants have replaced the cyhnder stove. Our friend, the merchant of olden days, was satisfied to sell at the lowest price, but willing and ready to acccjjt as much profit as he could get from the unwary. Let the buyer beware, was his slogan. Today we find the golden rule prevails almost entirely in every business. One price, and that a fair one, predomi- nates. One profit, and that a sane one, prevails. "Let the buyer beware" has given way to "Let the seller have care." Verily— times have changed. — "Public Ledger." With the return of the Phillies to Broad and Hunting:- don streets, Juan F. Portuondo Company is receiving some nice orders for "All Alike" and "El Grande," which arc the only brands sold at the ball park. THE TOBACCO WORLD Results Tell the Story AN epoch-making era is being created in the Cigar Industry by the excellent results rewarding cigar manufacturers who use our 1916 Crop of SHADE WRAPPERS (Whether Connecticut, Florida or Georgia) Are you sharing in this Wonderful Success? American Sumatra Tobacco Co, Largest Producer of Shade Tobacco In the World General Offices: 142 Water Street, New York ■-■■«■■■■ M M -■». 18 THE TOBACCO WORLD THE TOBACCO WOBLD -Ml W ■» -M M Ml ' H.& CLASSIFIED COLUMN The rate for this column is three cents (3c.) a word, with a minimum charge of fifty cents (50c.) payable strictly in advance. .»■ ■«—■■- ■ M ■ ^"""f* For Sale. CIGARETTE PLANT FOR SALE. BIG BARGAIN. Modern planffor manufacture of T-kish ciga^^^^^^^^ bought very cheap. . "^-^^^'Z.lVrZ.^^nl boxe a Vd atTracUve cirtons. estab- machines. fully equipped, several ^ho^f,^"^. ^''''^ f„ ^ r^ ^^^y. A chance lished brands, titles registered, good ^"••^^^^li-igaretTe field All communica- •rarelv offered for anvone desirous of entering the cjgaretie ucm. tions contidential. Address Box 212, "Tobacco World. FOR SALE-Twentv Universal Tobacco Stripping Machines. Macliines, Box 214. care of "Tobacco \N orld. Address Box 151, "The Tobacco VVorld/^ ^ _^ CLOSING OUT BELOW COST-20,000. banded, longfiller cigars in boxes; *18 per M Address Jobber, Box 17. Bloommgdale. Mich. FOR SALE-Remedios Havana shorts, pure and c^an money refunded. '^-- — ""^ """"d" ^^^^ ^ "^" quality. Edwin Ale Guaranteed A-1 or dios Havana shorts, pure a n u c^c. • ^— "• • j ^he finest .oney^i.funded^my ^- P- l--^^^ S^Jee^.^-eJ^S'o'rk. Wanted. HAVANA. SlluRTS-1'ur. Vuel.a; line aroma. Up«. 353 East 78.h Str«t. New York. ■ ADLER & MYERSON, INC., Buyers of Cuttings, Scraps and Siftings. 332 East Forty-eighth Street, New York City. The Universal Cigarette The growth in production of cigarettes in this couivtry is so swift and surprising that it becomes a detail of hrst importance in the tol)acco trade. The sales o cigaret s in this country during the month of March show an in- crease of nearly 50 per cent, over those of March a year ago. About '.>,5uo,(M)(i.()00 cigarettes were sold during the three months ended March 31, IIMT; a maintaining of this rate of gain during the whole year would l^':'^^^g ^e o^^^a^^^ American production and sales to more than .55,(KM),O0(»,O(M) cigarettes^^ this moment the Government intends to double the tax on cigarettes, raising it from $l.-^5 to $2.50 a thou- sand The fiscal vear ended June :'.0. 1915, showed a tax paidon a little leW than 17,000.000,000; in the next year more than '.M.ooo.ooo.ooo cigarettes were taxed, and, as we see the production and consumption are leaping upward, it is not likely that the doubling of the internal revenue tax will check the advance. For we see that in times of stress and excitement the u^e ^f tobacco in all forms always increases, and the con- venience of the cigarette has brought it enormous popu- laritv The pipe is always a favorite companion, but you have got to fill a pipe and then keep it in your pocket when not in use : the cigarette is a light-o-love i";«)^^^,^«- a match, a few whiffs, and no further thought of the little roll of i)ai,er: it served its use, it was loved, it has gone and no more about it. Every soldier is devoted to it ts convenience commends it to men in every angle o lite; it demands little, it serves the moment's need completely, it is a momentarv thing: but life is made up of separate moments and the' cigarette has found its favor.- Evening Sun." piiiiiii.iinlHl m ■■■■■■■■■ ■■Iimmmmmii Campaign for Better Prices ( Continued from page 8) In the letter that is being sent out by the T. M. A. to the trade the association says : "You are one of more than 600,000 retailers in the United States selling cigars, cigarettes and other to- bacco products. "You depend upon the sale of this merchandise largely, if not entirely, for your livelihood. "Your capital and your experience are invested in it, all of your business energy is expended upon it and practically all of your working day is devoted to it. *'Now there was a time, many years ago, when the retail tobacco business was a profitable undertaking, and in those days it was well worth the time and the money and the energy that men devoted to it. "There were ample margins of profit in cigars, cig- arettes and tobaccos. "Cigar store keepers worked hard and made money and, in many cases, became affluent. "It is quite different today. "Retailers still work hard, even more than they used to, but they do not make money and they do not be- come affluent. "This is because the producing cost of all tobacco products, and the cost of all materials entering into the manufacturing of tobacco products, have been steadily increasing. "As the manufacturing cost increased, naturally, the manufacturers' prices increased; so iHat now the prices you pay for your goods and the prices you sell them at are so close together that the transaction of buying and selling leaves the retailer scarcely enough to pay rent and to eke out a bare living. "The producing cost of materials other than to- bacco products has also been advancing during these many years, but in the case of the other products retail prices also have been advanced. "And the result is that today you are paying in- creased prices for your shoes, your clothing and your groceries ; but your shoe dealer, your clothier and your grocer are not paying YOU any more for their cigars and tobacco. . "The practice of price-cutting, which may have been a good thing years ago, is no longer an effective means of competing for trade. Through extensive advertising and selling campaigns, most of the brands sold have become so popularized that they are now on sale ever> where ; and practically the same stock is earned in every Cigar store. The purpose of underselling was to draw trade ; but since ALL dealers are now «" I .^far Company Wright Building; The James Stan- Vort ^ .K°<^''''"^'.^*" Building; Louis Friedman. 530 NortI, s,xth Street; J. P. Higgins. 323 Pine Street; F.llen- ■\ortl, Sixth Streets; F. G. Hobold, 313 Pine Street. St Paul Merdnnt"' ir'^^y"!;,? '°""" Building; Harry Tohnson, Rol n ^e .""' V ^"''x'."^.' J"''" l^="«^hertsen. Fifth and I X V '^- ^*i,^'f'«' »« East Fifth Street; Edwatd S^Tth S ■ f ^l"«^*= ^"""^ ""i'ding; Gus Kafka. 94 East J nvn',' n'- Thomas Short. Sixth and Robert sireets ; H. jactoon streets; Gene Gates, Commerce Huilding. Springfield, Mass. Companv' o^.n"'-^''' ^*=''" ^'"'''■' J°^<^Ph Whitcomb & Street A R . ^l?'l ^l?''i ^'"^ ^V. Nash, 371 Main E. RolVrt-^ , i!" •^'•'"■^hman. 286 Main .Street; Fred Street .;;.T^r ^^°J"' •'°'^" °- ^'"''^- ''"•ggi^t- M^"' e«. .\ll>ert E. Lerche. 325 Main Street. Syracuse, N. Y. S'ore%'lK'u"y- "" ''^°"."' ^^'='"'" ^''^''- B*™« agar ■""tl, Warren and Fayette streets; Q-Donnell Cigar (Continued on Pagt 14) 21 An interesting test for Harmony JUST to doubly convince yourself of Harmony s un- usual goodness, give a friend a "blind" pipe-load of Har- mony without mentioning its name. As he smokes it ask him: "What do you think that tobacco costs me?" Almost even^ man will guess a far higher fig^ ure than the price charged for Harmony. Good tobaccos can cost only so much to make. A fancy selling price would add nothing to Har- mony's quality. Because Harmony contains as choice tobaccos as can be grown. And these tobaccos are blended in such accurate pro- portions that they retain all of their natural richness and character wiih- oul loss of mildness. Harmony will prove to any pipc- anoker that "rich-mildness" can come only from a hlend o an carried morf handiljr this wajr, and keep b«ti(r; Ifst likely 10 apiil into yoyi pock«i ■Mi !• Tha »■■<»■ lSMwC*.,N.T.aiy Our tutn win demonstrAte to jou how the tobacco b toMted — at many ttmret C»fyft|1>t Iw Tb« Aaancaa Toba«M tumptaf, lac. lilt. iM« 0aPoaArs» One of the advertisements in the big LUCKY STRIKE newspaper campaign— the National Maga- zines, billboards and street cars are telling the same story to millions of smokers everywhere. Philadelphia Committee Endorse T. M. A. Price Adjustment Local members of the Tobacco Merchants' Association jobbers and retailers committee for the purpose of adjust- ing: prices on tobacco products heartily endorsed the cam- bTcCO WORLd'^^^ ^^ "" representative of the TO- M. J. McDonnell, of Yahn & McDonnell, who heads the committee said: -Co-operation is the keynote of the movement Co- operation does not mean a price agreement but the dealers should j(,in hands in this campaign, set a price on their various brands and maintain them. '•As jobbers we are setting a price for our retail cus- tomers allowing them as large a margin of profit as is pos- sible. A\ e do not permit selling to favorites for cut prices 'Must as soon as the revenue bill becomes a law there wi Ik- an increase in prices and they will be maintained. If he large dealers pursue this policy the smaller retailers will soon fall in line. The time for the readjustment L now. H II. Leach, of Leach & Company, believes there shcmld l,e one ra.se to cover increased taxes and increased ,na,n, actnrers' pr,ces and that the raise shonld be suffi cent to allow the dealer a larger margin of profit. He said- "W e are m favor of the retailers getting together in han„o,^v and work„,g together for the interest of he re" > trade as a whole. We will co-operate in any wav pos- .ble. The ra.se n, retail prices is nnavoidable and is Lces- ^ry for the protection of all concerned. We believe that ■ns bes ,0 wait until the war tax is settled, bu that is to^be_ delayed n,definitely some action shonld be ta1.en at retaiMnde I?, 'r "^ V' ■'■"»'*"■'> Con.pany, thinks the He said: "''""''• '"" *''•''* ''' '« """• "•-'•^i-'g "1>. -Adjust prices as soon as the war tax is decided «„on Also adjust credits. The jobbers and manufacturers la e be too ,a, ,„ the matter of credits with small dealers \ fflncuug up of credit will help to arouse the dealers to retail trade is not only apparent bnt imperative " M. F Molwrir'^ rr !;''iladelphia committeemeu : T.'i';; r F v!v ■ JJ""'-''^^''- »'• H. Leach. William ner K r; ■ y"^^""'*^'"- <^'«tes Coleman. Ilcnrv Ashbrun- '\ Vol, :i''Se "\.^"1';' '■il''"^'-- George Ulrich. Sa . man SI- ? * Walt-n. Maurice fones, Ihman Gartz- '"3". -V Kesnetzky and Isidor Greenberg. ' THE TOBACCO WORLD 23 The Tobacco World Kstnbllsheti 1881 TOliACCO WOXUAi COUPOIIATIOX l^nhlishvrs iJobart Uishop Hankins. PrcaUlvnt H. H. Pakiatlooni, Treasurer William H. Watson, ficcrctar,, '"'"''"' on the^at and 15th of each month at 230 Chestnut Mieet, Philadelphia, Pa, P-l omc... Th™a^-''^f "'",'' """'"■■ focmbor 22. ,909. at ,l,c MADE AT OUR NEWARK. K. J. FACTORIES •^ROCKY FORD^ Writ, For Full Information UNION AMERICAN CIGAR CO. General Offices, Pittoburgb. Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH ^ Cigar With Hardly a Rival I AH605T WTTIfAOER. Cti«„| Ke>,^.t,ttfe. 235 FIFTH ATE.. NEW YOtI Free! Free! SAMPLES A.k and You Will Ree«iV« ....FIFTH AVENUE.... 10c FOR PACKAGE of 10 Mouthpiece. Cork or Plain Tip I. B. Krinsky, Mfr. I'lV: Tv UVE DISTRIBUTORS WANTED E. H. G»TO CIGAR COMPANY FOR FORTY YEARS » .TT. . -5^ ^^ *^ ■ FOR FORTY YEARS THE STANDARD By Which Clonr Havana Clean Are Jodsod Write for Open Territory Factory: Key Weet. Fla. New York Offieo >i 203 W. Broadway I T. J. DUNN ®, CO. Mali«r« of The New Bachelor Cigar ^OU405 E. 91»t Street. New YorK ♦i» m i^ BACHIAS Havana Cigars For Hen of Means Renowned for l^niformity it^EJ^TtriEV BY THE GREEJ^ AND COLD BAND R. A. BACHIA & CO. 47We«t Sixteenth St. New York 24 THE TOBACCO WORLD THE TOBACCO WORLD 25 TADEMA HAVANA GIGAR8 Ar^uellesp Lopez 8 Bro. MAKERS GENERAL OFFICE FACTORY WAREHOUSE 222 PEARL STREET TAMPA lEAlTAD 129 NEW YORK FLORIDA HAVANA G. S. Nicholas & Co. 41 and 43 Beaver Street, New York DIRECT IMPORTERS of the highest grades of Ggart manufactured by the Independent Factories of Havana all of which are made under the personal control and supervisioii of the oldest cigar manufacturers in Cuba, thus retaining for each its own individuality. Price List Mailed Upon Request. Jn ■■ ■■ ■■ w HAVANA CIGARS pOMEO Y lUUETA The Leader In all the World's Markets 0. S. RepreientttiYt: Wii. T.Tiylw, 98 Brtt4 St.N.Y.Clty. ■I ■■■■■■■■ nil BAYUK BROS 5^ CI GAR THE PERFECT CIGAR (Continued from page 21) Store, Corner West Fayette and South Clinton streets; Charles D. Manning, 107 East Jefferson Street, Alvin Cij^ar Stores Company, head office, 122 South Clinton Street; Eaton Cigar Stores Company, head office, 489 South Salina Street; Roy S. Smith, 140 West Onondaga Street; Al. McCarthy, 253 West Washington Street; George Cowan & Son, 335 James Street; J. Hallovan, 490 North Salina Street. Tampa J. A. Dalton, Eli Witt Cigar Company, 317 Zack Street; Fred Hensley, Hillsboro Hotel Cigar Stand, Twiggs Street and Florida Avenue ; Dr. M. L. Bize, Ybor City Pharmacy, 1601 Seventh Avenue; H. O. Snow, Snow's Drug Sture, Ross Avenue and Jefferson ; F. E. Hutto, Hutto & Schoen- horn, 508 Franklin Street; P. B. King, King's Drug Store, Franklin and Twiggs streets; Dr. W. E. Lawrence, luo nomical Drug Store, 817 Franklin Street; Dr. M. M. Tay- lor, Taylor's Drug Store, 817 Franklin Street; E. P. Pur- cell, Purcell's Drug Store, Grand Central Avenue; Claude Munden, Val M. Antuonio, 202 Lafayette Street. Other Places William D. Deibler, 128 East Independence Street, Shamokin, Pa. ; Clyde P. Burritt, 18 State Street, Rochester, N. ¥.; John L. Kilcullen, 308 Lackawanna Avenue, Oly- phant,'Pa.; E. H. Farrel, 31 East Bridge Street, Oswego. N. Y. ; George H. Sheimpton. corner Huron and Franklin streets, Buffalo, N. Y. ; A. O. Ingerham, 194 Main Street, Oneonta, N. Y. ; M. L Bank, 183 Pike Street, Port Jervis, N. Y.; J. F. Fahnestock, 13 and 15 East Water Street. Muncy, Pa. ; Henry Milan, 58 Washington Street, Hoboken, N. J. ; Abraham Horowitz and Harry Wiener, 302 East St. Anns' Avenue, Bronx, New York City; G. E. Hornbcck. 8 Front Street. Port Jervis, N. Y. ; L. B. Halbert, 2!) West High Street, Carlisle, Pa.; Henry G. Galatian, S^j Main Street, Flushing, N. Y. ; Paul Wechsler. 74 Broadway. Flushing, L. L; Louis Morgenstern. 574 South Center, Schenectady, N. Y. ; Samuel Cousin, 261 Summit Avenue, West Hoboken, N. J.; Arthur A. Cole, Oriskany. X. V.; Max Hinden, 435 Broad Street, Newark, N. J. When Smokes Cost More Added higher prices for everything users of tobacco include among their necessities will come as a conscciuence of war. Doubtless here and there a protest will be heard. but who doubts that the vast majority of the people will face the situation in a patriotic spirit, and in that way )car their share of the great cost of national defense whi •'. the country has assumed. The burden, after all. will rest lightly on each in- dividual smoker. The increased prices will be adjusted on the fairest possible basis consistent with the new tax Irvy. Only in cases where the prices are increased by the manu- facturers will corresponding increases be made by us. A other retail dealers will doubtless follow this course. 1 ms is the way the "war tax on tobacco will be paid. With every puff a smoker takes he can have the satis- faction of saving that it represents his contribution to I nc e Sam's war chest. That's the wav the smokers will rlnp " ; In manv other wavs they will "do their bit" in payi'^^ tin bills that will roll up as the war goes on. but m ''^^^''|'''" other taxes smokers will pay on every article taxed, tnv will rallv 'round the flag as smokers.— "United SHuia. «d the "Tifani" fnc-cent Leach & Companv have added the litani "^^ y,^j cigar to their lines. It is manufactured by the Gene Cigar Company. m~:'^x'=/ /C-: '- %i^. K ^V^-^, .:4 V STj^<^ We are proud of STAG. And your customers will like STAG. Because STAG is the ripened product of " 1 56 years* experience in making good tobacco!** You lay a smooth, firm road to loyal patronage when you recommend STAG. STAG hackji you up I iPSCHUT2 TOB/VC C O, EVER-LASTING-LY GOOD "44CigarCo."py *' ■ ■ " '" - ■■ ■■ - - ni ■■ III - adelphi la 5ANCHEZ Y HAYA A New Bra id from Old Number 1. Simples now ready for "IGNACIA HAYA" Brand These goods are the last word in fine cigars made from the choicest •^uelta Abajo'' tobacco ^der U. S. GoYemment bond inspection. 8 sizes only_Cigars to retail for 2 for 25c to 25c each. Package and goods show quality and class in erery detaiL * La Flor de Sanchex y Haya** have always been leaders in their field. Better than ever. SANCHEZ Y HAYA, Tampa, Honda •m n n tmm^imm-mmmm U M 11 '^^^^'•M^mm9%^mamW&^^ml^»^^mm^» 26 THE TOBACCO WORLD THE TOBACCO WORLD Old Evansville Hospital to Become Cigar Factory The old city hospital at Second and Division Streets, Evansville, Ind., is being remodeled as a factory for Grill Brothers, cigar manufacturers. The alterations will cost about $7000, and room will be made for five hundred hands. The first floor will be used for general offices and a stock room. The second and third floors will be used for cigar manufacturing. Two safety elevators will be in- stalled and an additional fire escape added. Grill Brothers expect to occupy the factory about July 16. TURKISH CIGARETTES CADO COMPANY, INC. 145 Lafayette Street - New York City ^ Fifty-Six . - - - BRANDS ICado 10 for 25c 10 fur 15c OUR HIGH-GRADE NON-EVAPORATINO CIGAR FLAVORS Make tobacco mellow and smooth in character and Impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands BBTUN. ASOMATIZEB. l&OX FLAVOBS. PASTE SWEETENEBS FRIES 8l BRO., 92 Reade Street, New York Cork Tips Cork Bobbins BOUCHER CORK & MACHINE COMPANY, lie 122.222 WEST 18TH STREET NEW YORK El Principe Gales THE^OLD Standard IN PUREHA\M>{A CIGARS SINCE 1854 The Rigkt Nan Can Be Found Through The Classified Column Page. Try it. <■■■■■■■■■■■■ ■■■■■■■■■■■■ ■■■■■■■■■■■■■■■■■■■■■■TTTCTTI Tobacco Merchants' Association Registration Bureau, newyorkqty Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), $6.00 Search (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A — An allowance of $2 will be made to members of the Tobacco Merchants* Association on each registration. NoteB — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an addi- tional charge of Two Dollars ($2.00) will be made, and so »n additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. REGISTRATIONS MUSTER:— 40,278. For smoking tobacco. May 24, 1917. The Home Products Tobacco Co., Versailles, O. DADDY LONG LEGS:-^0,279. For cigars, cigarettes, cheroots and stogies. May 14, 1917. Union-Cigar Co., Pittsburgh, Pa. burgh, Pa. U. S. ARMS: — 40,280. For cigars, cigarettes and tobacco. June 16, 1917. American Cigar Co., New York City. CRANE WILBUR: — 40,282. For all tobacco products. June 11, 1917. E. M. Schwarz & Co., New York City. HERMIT OF HIMALAYA :^40,283. For all tobacco products. June 25, 1917. Adolph Frankau & Co., Inc., New York City. FLORIDA STRAIGHTS:— 40,284. For all tobacco products. June 14, 1917. Weidman-Fisher Co., Tampa, Fla. TRANSFERS CUBA DEL REY:— 30,530 (Tob. World). For cigars. Registered November 10, 1914, by National Litho. Co., New York City. Transferred to VV. H. Streeter, Lakeland, Fla., June 22, 1917. CANCELLATIONS TOM MORRIS: — 40,259. For all tobacco products. Regtstered May 14, 1917, by American Litho. Co., New York City. Can- celled June 29, 1917. Rains Give Lancaster Leaf a Good Start Not for years has a Lancaster County tobacco crop started growth under as favorable conditions as have at- tended the 1917 crop. But the plants transplanted last from seedbed to field had a close call, having been set out about the time the ground was losing its moisture. The tender little leaves had already begun to shrivel under the hot sun rays when the rains that came the early part of last week fell in time to save them and give a new lease of life. The fields never looked finer or more promising, and all that is now needed is warm weather and occasi'^nal rains. Even the cutworms do not appear as ravenous as they a\ ere when the plants were first set out in the field. Lancaster County growers are already speculating on the prices they are likely to get for the new crop. With old goods so scarce, and only a few thousand cases of 1916 tobacco in the local market, it is taken for granted that the new crop will begin selling at 15 cents a pound, perhaps 16 cents, and it is be- lieved the bulk of the crop will be sold at a figure not un- der 18 cents a pound. Scarcity of cigarmakers is handicapping the cigar man- ufacturers here. While plenty of orders are coming ni. the manufacturers hesitate about receiving too many oii ac- count of the uncertainty of the coming w^ar tax. 1 hey are now considering the question of increasing prices, wlut they feel must soon come, unless they want to see all protit wiped all. s? oc 3- AVENUE, NEW rORK Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West Washington St., Chicago, 111. C^ADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada THEJOEHLf LIlHOGRAPHiCCO Clarendon RoAP&EAST37tt St. BRooKiyjiNY. CLCAR LABELS & BANO^ BHAMCH OFPieC no West Ranmlph St. Chica«o,Ill. PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU & CO 129 Fifth Avenue, New York City 1«4 Wn. F. COHLY & SON AtM*i«Mtw •mi C^inMm M -^ • , 27 South Saoend Str««t. PkiUdelpkia RBOULAR WBBKLY SALES EVERY THURADAT r^iAA.. «^ MADE ON DAY OF SALE "^^^^^^^ ^^^ SETTLEMENTS CICAF? BOX LABELS BANDS AND ADVERTISING NEW V C R K Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE q INDORSED BY ALL SMOKERS, and ar« th* MOST EFFECTIVE Advertising Medium Know. Racine Paper Goods Company Sole Owners and Manufacturers RACINE, WIS., - - . . U. S. A. nANUFACTURER OF ALL KINDS OF 22ni St and Stctid Ave., NEW YOU OHIOAOO. 105 WI99T BfONIlOB STRBBTT LOUB O. CAVA, WigT. W^STEINERSONS&CO. ClGAR'Sflln^ 11 I fru^;:^^;^^ t'2l"«L'»"""'« N^W YORK. sHo5?fR'{S^j LITHOGRAPHIC SPECIALISTS ''''^^ «»«^ / CIGAR & TOBAcg^ INDUSTPV SKETCHES FURNISHED UPON rT5TT7^?- MANUfACTURERS SPECIAL PROCESS ETC. 28 THE TOBACC 0 WORLD THE TOBACCO WORLD J. K. LEAMAN Pack0r e/ mnd 1>0ot»r In Leaf Tobacco Offlo* and Sal«sreom no 112 W. Walnut St., LANCASTER, PA. War«hous«: Bird-In-Hand, Laneastar Co., Pa. John F. Nissly & Co. Packan and Daalan In LEAF TOBACCO jfnd Impori9rs of MA, VA, NA No. 143 Market Street, Lancaster, Pa. CARDENAS y CIA CaWe Address, Na.d.«.r /Umacen de TabacoT en Rama SPECIALTY-'.'TJELTA ABAJO AND ARTEMISA 134 AMISTAD ST. HABANA, Cin^A HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA— Gonsulado 116 NEW YORK. No. 13« Water Streat BREMEN, GERMANY OHN Fa HEILAND Sl CC Lancaster County Fancy B'a LANCASTER. PENNA. C A. nRAUSSMAN Importer •£ HAVANA TOBACCO 161 Water Street New Yetk E. L. NISSLY & SONS GROWERS AND PACKERS OF CHOICE CIGAR LEAF TOBACCO Haasas: Laaaartar, Flatin. Main Offlaai Flavta, Pa. Critical Buren alwafS imAkm plaawra lo look ower our Samplas cheerfully nibrainad upon requesL The Largest Independent Dealer and Exporter of American Leaf Tobacco in the United States. General Cigar Company Forging Ahead The "White Owl" brand of the General Cigar Company is making such headway that the company cannot get suffi- cient help to meet all the orders coming in for them, liy discontinuing a number of brands sold in limited territories a capacity of 135,000,000 is left for the brands which are nationally distributed. Edward Cohen, of the company, said recently that the "Owl" brand is 8,000,000 ahead of last year for the first four months and that the "Robert Burns" brand is showing an increase of 59 per cent, over 1916. Weather Favorable for Planting Wisconsin Crop It is conceded that the planting of the 1917 tobacco crop will be quite generally completed in all sections of the State by the close of the present week and not very much behind the date of completing this work in other years. The weather and soil conditions have been decidedly favorable during the transplanting and growers have placed fine, thrifty plants in the fields that are in every way equal to any ever produced by them. The plants take root so quickly this year that an almost perfect stand has been se- cured, and give promise of an even growth in the fields for but little resetting is necessary. Frequent cultivation now is next in order to keep down the weeds and promote a steady growth. Less than half a dozen warehouses in the State are operating, finishing the handling of last season's crop. About the only crops of old leaf remaining in growers' hands have been lifted this week by the sale of 65cs of '13 and '15, grown by H. S. Pomeroy. to a Chicago jobber at probably the highest figure ever paid a Wisconsin grower for tobacco. The shipments out of storage reach 150 cases and three cars of bundles to all points since last report.— Edgerton "Reporter." G. J. Johnson Quits as Cigar Company Head G. J. Johnson, president of the G. J. Johnson Company, Grand Rapids, Mich., has announced his retirement from the business, in which he has been engaged for twenty- three years. . Mr. Johnson has disposed of practically all his stock in the company and will devote his attention to study, anu is considering the organization of a factory along co- operative lines. The officers and stockholders of the reorganized con- cern are: President, Tunis Johnson, son of the retiring head; secretarv, Tack Dietrich; treasurer, Raymond \\. Starr; Frank fj. Merriam, Des Moines, la.; Harry Mcln- tyre, Fred Mclntyre, Walter E. Gray, Harry P.rown. lAster E. Blair, Orville Billings, William Roony, of Peoria. 11.. Mr. Hildebrand, Toledo; Mr. Batjes, Milwaukee. ^'''^1' Reotor, of Chicago. Johnson. Starr. Merriam, Harry Mcln- tyre, Grav, Brown and Dietrich are the directors. The new com])any will retain the business name and the capital stock will remain at $250,000. A remarkable feature of the business since it was or- ganized was that it was conducted by no outside rai)ital. Those who secured stock paid for it out of their dividends. "The success of the business, T believe," said Mr. John- son, "was largely due to the promotion of our own ein- ]dovcs to fill anv vacancy or new position as they occiirre . We never engaged any one to fill an office who was no previously em]>loyed by the company." Your Inqniry for Sample and Prices Solicited. All Kinds in any Quantity. G. O. TUCK & CO. INCOKPORATUD LOUISVILLE, rLY.. - - U. S. A. 29 Pho«o. graphed at .^amp Cotton. El P»«>'Texa«. Look for toe ramous mtulin yfiyfc 4ft On the Firing Line BU LL * DU RH AN The Makings'bf a Natio For years "Buir' Durham has been the regular smoke of the U. & Army and Navy— officers and men alike— and mill- ions of other "regular" Americans. Men who "roll their ownr "hold their owtC Rolhng your own cigarette is a National habit It appeals to the American idea or independence. TL You can make for yourself, with your own hands, the mildest, most fragrant, most enjoyable cigarettes in the world— and the most economical. Machines can t imitate it The only way to get that freshness, that flavor, that lasting satisfaction— is to "roll your own" with good old "Bull" Durham. I "The Makings of a Nation" I "Like Sugar in Your Coffee" Mr. Dealer: Please consider the siguificance at this time ot this first slogan. Try for yourself mixing "Bull" Durham with your favorite pipe tobacco and see how true is the second slogan. 30 THE TOBACCO WORLD nfirMMpwiT WM. WICICE RDBON if llliiMllHQf COItfANY WOODHAVIN AVIMUli GLENDAUb MEW YOMC iMablMMdUW KEYSTONE VAMETY WORKS HAimVERt PENNA. Lsbcla. StockGvrit. CIVttlliaTMri. W«W«MT4 JOSE F. ROCHA Havana Leaf Tobacco aAN MIGUEL IM HABANA, CUBA M. A. SUAREZ & CO. (S. M G.) ^SiaSS^r Leaf Tobacco F^ras 39-41, CaUe» ''dmum** Hft^uu^ Cute LOEB-NU|i|^ TOBACCO CO. mpoirmn op MnnAtiu Am havmia P AOCIM OP SBED LEAP 1t»ACai Mt NO. THntD STREET, PHILADELPHIA STRAUS HAVANA AND SUMATRA IMAT TCAAGCO HIPPLE BROS. & CO. ■f iMdLMf • • • • 181 North 3d St, Philadelphia E. Rosenwald CD. Bro. LESLIE PANTIN CkMIUIliMlCMl Mttduuit Leaf Tobacco & Cigari 142, HaTana, Cuba I. nArrENBUKOH ox SONS StUALITY HAVANA N«fmiao 6, Havama. Cvba - •• ^»a4 »•.• ••atoa, M^ UUOST ELUNGER & c0.iiS*«55il!!S^!«! OF HAVANA TOBACCO MENDELSOHN. BOF.NEMANN A CO. HAVANA d POarO ll/C© T&BACCO m WATER nmBTT, HEW YORK WAtmXHG HOUSES: HAVANA, GIWA, CATaSI^ VOATO RICO TOAACGOCO. .BAF TOBAOM ■AimPAGrmMM iw cMiAa ksap t^goo M. LOPEZ & CO. CAUXTO lopiz «k oa •I 90 WaU St^NewYoit RANG Dome^c Leal OfBMt Cor. Dak* LANCASTBR,PBNNA. MAXIMILIAN STERN Havana Tobacco nrt MvrAcroRY m H. W. HEFFENER & SON StMun Cifmr Box MaDuf actuiwn ANDMANOttOF Pttantod Wii* Bound Shipping Cmm HOWARD k BOUNDARY AVE. YORK. PA. Mi W » 11 M. OUR AD VERISERS Cigar Manufacturer! ■ American Cigar Co ***«* . „ _ • .4 27 ^ Arguelles, Lopez & Bro I Bachia &• Co., R. A. "" ' 24 = Bayuk Brothers ^ U Behrens & Co ' *"" ^ g Bobrow Brothers ' '* ^°^^'' '^ J Ddsel-Wemmer Co •...!!!!!!"!.!!" " C«^"IV g Dunn & Co., T. J "■ ^ g EisenJohr, Otto. & Bros.. Incorporated ' ^ ^ "44- Cigar Co ..,.,,^ " " ^ M <'ato Cigar Co., E. II ••..... 2s ^ General Cigar Co., Inc ' ' ^ B Guerra, V., Diaz & Co " ~ H Lewis, 1., Cigar Mfe. C^ *" ^ ^ 1, xf , ^*^- '^- •*••* — ' • Cover IV ^ Lupcz, Manual ^ i^'zano, F., Son & Co. H Maiaia Advertising Agency ....... ^ I'endas & Alvarez '*" ••.....««.,«,*,« ^ i fiilippnie Touacco Co., Inc ^ 1 ..rti..„i,Ju. Juan I-., Cigar Mfg. Co. .. ^ KiKfiishurg, E., & So^g m ^ '"'"sue.. Salvador ^ - * a ^'"'"Piez, Arguelles A Co. a ]. ,. , r J . ji ^ 1- > .V Langsdorf, Antoaio .................. a *^' ^ "^y^ H ^"'«" Amertcai, Clg»r Co. ...... *'*'*"• ^ ■ Ipnann. IL .. ".......... ^ — * *'• •••••••••.<»...., ,,. . .^ "'"*...•••...•.•♦.•,,. ^ B •^'"«"can ^tnatni T^a^ r^ ^ larduna§ y Ca V I ElHng,, ftV ^^;""-'"-"-*- ••••■•- — • ~ ^ Han.b„r„r B^ ft^ ''~~ •• » "-'-1 * ^. j*« r ••••••••— • — ".......... - "ippIeJlro, ft^ ""•*" — •-.................... » KalTe„b«gh & &„. l" ".".......*.......... m Araussfnan E A ' "••' * L^^lXune, Tob,«o C* a '^^•'nhal * &«,, g. ^ •• » Lope* * Co., M. . " "' * ""■ ••—*•".»... 4 ^^^^'Om/wm^^'^'ci ' "••••••—••—"—— » ^«»>t^rg,r, HelaH^ ..... •••••••"• — — •••"—...»..... » ^'"'^ & Co., j«h„%'"""'"' ••• ..^......■............. „ Pantin. Le»Ii# ••••••••••■••.......*.,....,.. m "»'''ri ne Tobacco Co •"•■-.........„. » »Mck. Milton H ' *••*••*•■••••••••••*"*"—•—........ - R°cha. ro« F * *■•"•••••••• "..................... 30 I ««»-«^ld A Brj;*E " ••■--•"•«"••—".............. » I Stem. M.Kin,i,s.; ' • — -• — "..."........ » j ••*.•..■..................... m j,^„, , , h'liliiiitiiliiniiiniiriiiiniiiiiiiiiBiiiiiiiiiiiKit uiiiiiiiiu..., ~ , .j.„*,>,„,„,,,„(„iiHi.iirtinHnBiiiiiiiiiniiiNiiinillllllinilllllllllllt Straus & Co., K Suarez, M. A Tuck & Co., G. a ^^*^^^''!!"!^""!"!"^'!' York Tobacco Co. Labels and SuppUes American Lithographic Co Boucher Cork & Machine Co. Fries & Bro. Heflfener & Son, H. W Heywood. Strasser & Voight Litho. Co. &y«tone Variety Works ... Miller, DuBrul & Peters Moehle Litho. Co, .... ........ Pasbach-Voice Litho. Co. Racine Paper Goods Co. . Steiner, Sons & Co., Wm Universal Tobacco Machine Co. Wicke Ribbon Co.. Wm ► a^v-^^v fe.a ft • •• ► ft* «»««.■ ««4 Cigarette and Tobacco Manufactu«w American Tobacco Co. Cado Co., Inc. Krinsky, I. B. Liggett & Myew Totoow Cm, Lorillard & Co., ^ ,., Melachrino & Co., M, .......... Morris & Co., Philip Patterson Bros.' Tob»c«i C©. ... Reynolds Tobacco Co„ R. J. ., t'nited States To^^ C^ ..... i »*•#•«••*«, ^,,^, • * •*»*«,»# #^ ■••• V******* ^n Agents tai ^^^^ States Kuttnauef, Aoguit . . Landau, Oiarie* ...... Taylor, Wm. T. '•*«•••#••••, ****•••*•♦*«* Pa^ .. X .. X .. M .. 30 27 m 26 30 30 27 «■ ■ .^« 4' ». » « . 27 *) > * fe^p ■ « • * .'9 2$ 21 2S 4 >*•••*#•• 4 m 24 i *# *##i»&e » i W^i a^ Smokers* Articles Demttlh, Wm„ ft Co. ......................................... Hel^ Ca, Ow. W. ....... wer»«tt.Bniton Co. ....... « •'•*••••••♦"'•••'•■...... ....,.^Wf IV Auction Houses t^mly ft Son, W. F. ......*................,...... ................... .......,....,.,.,.,,^,.^ |g RWIWRAT^S !it,",fl"itii| ■ !' "!^; !!!!!l#!|!;^!'!||l"lli!:!;i'.||li|!R .- Ml '»f ' E .llsl ^PEN HAOm ^iML^^=>|[|||||pflM2iiy^ WE 6UARANTEE Snuff To Be ABSOLUreLY PURE WE guarantee Copenhagen Snuff i. m*6c from the whole leaf of Tennotsee and Kentucky Tobacco. We guarantee the sweetening and wasomng and Bavors and «:ent. in tact -rervSiini that i> added to the tobacco or put on the tobacco, .s pure and «y b^'usld f eely in food under the United Sute. Pure Food Uw.. OUR OFFER THAT every user of Copenhagen Snuff can feel entirely safe and know that he is using a pure tobacco, we offer to any man (including our own employees) hive Ihousand DoUars who wQl show our guarantee to be moorrect. or to any man who find* in Copenhagen Snuff as manufactured and shipped by us anything used in the tobacco or on the tobacco that may not be used freely in food producU under the United States Pur. Food Laws. Weyman-Bruten Comoany 1117 Broadway New York ^ PRESIDENT Mr. De«iler-%isSign ori^urV/mdoui ^ I % and a Big Stock of John Ruskin Cigars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins— the^best and biggest value in the world at 5«i and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS QGAR MFG. CO- NEWARK. N. I. The largeM indepeiKienI •nd mort progresMTe cigar fKtoty ID the world. 1 I I i s THEY COULD BE SMALLER BUT NOT BETTER VOT.IIME 37 Behrens &Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands "Sol" and "Devesa de Murias" Independent factories Our Motto: Quality, always a little better than Havana's Best This is Success A cigar that will sell solely on its merits. A cigar tbat will increase its sale year after year. A cigar that is known and sold from Coast to Coast, from Lakes to Gulf. A cigar whose sale requires continual in- crease in out-put. Such a cigar is a success "Above All" Thus has BOLD become known as the Cigar "Above All" BOBROW BROS PHILADELPHIA NO. 15 TOBACCO AUGUST 1, 1917 WORLD "■ '— — — ^»i ■■ nm *" »»^— — **— " ■■■ I n ■■ HEADQUARTERS FOR MANILA TOBACCO Stripped and Unstripped Fillers The cheapest and best tobacco now available to the American cigar manufacturer PHILIPPINE TOBACCO CO. New York Office: 123 Maiden Lane '■•"^^•■•■liS^iB-lfc- ■ tt IIIH III |.„« ■«» ■« ** '" " ■■» »i HI ■■« "■I"— " II ■■ m n. Fra •r^ •L I 4" — " 1 FINE HABANA CIGARS mads: in bond Excellence of Quality and Workmanship Are Combined In I Charles the Great Cigars A VALUABLE BUSINESS ASSET TO EVERY UP-TO-DATE CIGAR DEALER SALVADOR RODRIGUEZ I TAMPA ■ I «|iii n » NEW YORK HABANA »«»^— ll»*^^<»— UN 111 ■» ■■ WW^^Iil m«^»B||iii^ MM^^im^^iutt F. C» LOZANO U M. LX>ZANO TRADE MARK (•9. D. S. Pat. Offlct F. LOZANO, SON 6- CO. a S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Lozano" Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA, FLORIDA New York Addrett, 437 Fifth Avcnne THE TOBACCO WORLD EISE^mHR 4 'v: ■■ m •— n 11 I 1 1 For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wonmer Om^Muiy LIMA. O. 4. — " " ■ — " — -■^— ■ ■.■■., -1 11 11 11 ■■ ■■ ■»— «» in in|. THE TOBACCO WOELD — ■ ■■ ■— -h a 44 Cigar Co." Philadelphia The Standards of America Lorillard's Snuff, : Est. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccoboys — K^appees — High Toasts Strong, Salt, SWeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELNE CO., Ill Hfth Ave., New York Just the place for TOBACCO MEN Hotel LeMarquiS 31st STHEET and FIFTH AVENUE NEW YORK CITY In the heart of the Wholesale District, two blocks from Pennsyl- vania Station; five minutes from Grand Central Station. The most central American plan hotel in the city. Rooms with private bath and meals from $3.50 a day, or from $2 a day without meals. Illustrated booklet and guide map of New York sent on request if you mention Tobacco World. Address John P. Tolson, Mgr. ■«■ iBB^— ||^^IH« I »■!!■ ■ ■■■ mat ■■ ■»- PHILIPPINE TOBACCO CO., Inc. Manufacturers of High Grade Manila Cigars AND Exporters of Leaf Tobacco EXCLUSIVE BRANDS FOR DEALERS ORDERING LARGE QUANTITIES CORRESPONDENCE SOLICITED Cable Address " PITCO," P. 0. Box 654, Manila, P. I. 1 ■ ■■ ■■ ■■- M.S. LOEWENTHAL S. LOEWENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK Mi«^— til ■*- — + 6€ LA MEGA" '^ilSi" HAVANA CIGARS OF THE HIGHEST QUALITY AND BEST WORKMANSHIP V. Guerra, Diaz 6 Co., Tampa, Fia. .m '* M. MELACHRINO & CO., Inc. EGYPTIAN CIGARETTES Yeu Cannot be Mistaken If You Stock the Easiest Sold Cigarettes M. Melachrino & Co., Inc., are purveyors and supply all the Courts, Embassies, 1 20 Clubs and 360 Regimental Messes throughout Europe GRAND DEPOTS OF j I oadoo. 8 Regent «t . S, W. Calcutta. JO Government PUce CAIRO. H'.»A Office and Factory M. MeUcbrino Ac Co.. Inc. t Capetown. South Africa Alexandria. Rue Cheriff Pacha Hamburg. 1 8-20 Grouse B ickefMraaM AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE UST UPON APPUCATION 214-216 WEST 47th STREET, NEW YORK Volume 37 THE TOBACCO WORLD Number 15 Ertablialied 1881 A SEMI-MONTHLY For the Retail and Wholesale Cigar and Tobacco Trade $2.00 a Year PHILADELPHIA, AUGUST 1, 1917 Foreign $3.50 ASSURANCES that on August 1st the chain stores will raise their retail prices of certain brands of cigars and cigarettes seem to remove the last serious obstacle in the campaign for better prices for the retailer, if not inaugurated by, at least carried through to a conclusion by the Tobacco Merchants' Association. The news that the chain stores will discontinue selling certain brands six for a quarter and demand five cents straight, that three-for-a-quarter brands will command ten cents straight and that double packs of certain cigarette brands will cost the consumer thirty cents instead of twenty- five, seems to have considerably heartened retailers every- where, and as a consequence additional support for the cam- paign is pouring in from all parts of the country. The Tobacco Merchants' Association has done a valu- able work. It deserves more than a vote of thanks. It at least ought to have the support, through affiliation, of every cigar dealers' association in the country. This strenuous campaign which has been carried on by the T. M. A. has not been the work of an hour, but rather a tremendous effort thoroughly organized and carried out by men of unusual ability, who are accustomed to doing big things. They have given in the name of the T. M. A. generously of their time and ability that the retail cigar dealers of the United States might earn more than a mere living from their chosen field of labor. Nothing but an organized effort could have succeeded in an unorganized line of business involving more than half a million individuals. They have been united for a common cause— a living profit — and it is to be hoped that the lesson of this campaign will result in a closer union among cigar dealers in each locality. Once organizations are perfected each one will be able to care for its own problems. The good work has been started and it is up to the retailers to see that the labors of the Tobacco Merchants' Association have not been in vain. ^ Cj3 [J3 AS the days go by we are learning that war is not only .a serious matter, but a tremendously expensive one as ^vell. Tt is announced that the new war budget to carry us through to next July may amount to as much as $10,000,- 000.000. This means that the revenue bill may be changed and increased by as much as $1,000,000,000. The exact pro- portion of the increase to be borne by the war revenue bill and by another issue of bonds is a question being warmly debati d by the supporters of the respective methods. It is not improbable that some new taxes may be tranied for the tobacco industry, so it seems as if the en- tire trade is due for another period of suspense before it can sit down and figure out at just what price it can afford to sell its products. A FEDERAL fraudulent advertising law as proposed by Congressman Adamson, of Georgia, will doubtless receive hearty support from every line of industry and commerce in the country, but before some of the manu- facturers in the cigar and tobacco industry endorse it too heartily they had better make certain as to the exact pro- visions of the bill, particularly that section referring to misbranding. As a technical violation of moral and business standards we deplore the fact that there are numerous cigar and cigarette brands which are labeled as containing something which they do not. The damage done by misbranding of this character is of an entangling nature. It robs the legit- imate manufacturer of trade, it confuses novice as to the qualities of the different tobaccos, and opens the road to other practices of an illegitimate nature. On the other hand every cigar brand must stand on its own merits. Only an inexperienced smoker is fooled by the words on the box or label. With a critical smoker every brand must pass the test of his personal taste. If he likes a certain brand it is really of small importance whether it is filled with Manila or Havana, and what the label has to say about it carries little weight. Of course misbranding is a practice that works much injustice to manufacturers of legitimate goods, but since * the choice of a brand depends entirely on the individual taste of the smoker it is hard to see how he is injured by it. Nevertheless the best interests of the industry would be served if the misbranding practice were abandoned. tj3 Cj3 Ct3 ANENT the inaction of the Philadelphia dealers toward .the Tobacco Merchants' Association campaign for bet- ter prices it is suggested in a contemporary that a Moses is needed to lead the Philadelphia dealers out of the cut-price and low-price wilderness. We would, rather, issue a call for a red-blooded American who possesses the punch and per- sistency of one T. Roosevelt. Moses spent too much time in the wilderness to convince us that he could make a success of a hurry-up job like this. Ct) Ct3 Ct] PRESIDENT LICHTENSTEIN, of the American Su- matra Tobacco Company, recently expressed the hope that after the war his company would be able to build up an export trade in all parts of the world, and it is well within the realm of possibility. The shadegrown types of tobacco have exceeded in demand and value the wildest dreams of those who fathered the experiment a few years back. It is a mistaken idea that it is entirely a war condi- tion that has been the making of shadegrown types. i^— —^ m ■■ ■» m m m m ««« 6 THE TOBACCO WORLD THE TOBACCO WOBLD <}»« ■■ ■■ ■■ ■■ ■■ ■■ >' " '" — «|m^— M M ■■ ■' • ■■ ■■■■■■■■ — ' ■« m n n ■■« •■^„ , ■■ ■■ ■■ ■■ ■■ ■ WASHINGTON NEWS AND COMMENT «JM— «l— «•- H m 'in ■■ ■■ in ni r " ■ '* " ** ■■ ■■ «« '— ii|» y« w -■■ »■ ■■ ■— II m ■■ ■■ ■■ nn -»«j, -»i THE passage of a Federal fraudulent advertising law is sought by Congressman Willialn C. Adamson, of Geor- gia, who has reintroduced into the House of Representa- tives his bill to prevent cheating and swindling in interstate commerce. This measure provides a fine of not to exceed $10,000 for any person or group of persons violating the proposed act. Mr. Adamson would have it that any person or persons engaged in interstate or in foreign commerce who shall make, utter, use or circulate any false statement, verbal, written or printed, in pictures, signs, symbols, or in letters, circulars, posters, books, newspapers or otherwise, as to the character, quality, quantity or value of any goods or merchandise being shipped or sold in interstate or in foreign commerce, with intent to cheat or defraud, and who shall thereby cheat or defraud any person, or who, by any deceit- ful or artful practice in interstate or in foreign commerce with intent to cheat or defraud shall do so, shall be guilty of a misdemeanor, and on conviction thereof punished by a fine of not exceeding $10,000 or in case of an individual or an officer or agent of a corporation or a partner by impris- onment not exceeding five years or both, such fine and im- prisonment in the discretion of the court. There is very little likelihood that any action will be taken on this bill until Congress reconvenes for the regular session the first Monday in December. Shortly after that day, however, it is expected that the House Committee on Interstate and Foreign Commerce, to which the measure has been referred, will take up and favorably report it. There has been considerable sentiment in Congress looking to the passage of a law that will prevent "cheating" in our inter- state commerce, and it has been felt that some action should be taken to prevent misbranding and other commercial abuses. WHEN the pending general war revenue bill is taken up for consideration in the Senate, Senator John W. Weeks, of Massachusetts, will urge the adoption of his pro- posed amendment which provides for the correction of clerical errors in invoices and entering merchandise, and defines the scope of the judicial review in customs litigation. Senator Weeks has had called to his attention a large number of cases where importers, through the errors of clerks in the customs service, have been forced to pay to the Government large sums of money which they have been unal^le to recover because of the strict interpretation placed upon the provision now on the statute books covering cases of this character. Importers have complained to the Sen- ator that the Court of Customs Appeals has held that no redress can be had for clerical errors unless they are de- tected practically at the time of entry. The Weeks amendment, which will greatly broaden this provision so that proper adjustments between importers and the Government may be made whenever an error is found, is as follows: "That whenever, upon protest and appeal from the decision of the collector of customs as to the rate or amount of duties as now provided by law, it shall appear that a clerical error was made in invoicing or entering merchan- — •<• dise, resulting in the assessment of more duties than would have been otherwise payable had such error not been com- mitted, relief may be granted and a reliquidation of the entry by the collector of customs ordered, if necessary, upon a value below the entered value of such merchandise, accord- ing to the equity and justice of the case, whenever it shall plainly and distinctly appear from the evidence taken at the trial of such case before the Board of United States General Appraisers that such clerical error causing such excessive assessment of duties was in fact made. "That the Board of United States General Appraisers, in determining the correct rate or amount of duty upon })rotest and appeal from the decision of the collector of cus- toms, shall review all questions of law and fact involved in the action or nonaction of all executive and administrative officers upon which said decision of the collector may depend or be in any way predicated." Importers of cigars, tobacco and supplies have faced this proposition on numerous occasions. Naturally they favor the proposal of Senator Weeks, as it is plainly in line with the desires of importers in all lines of business for the simplification of the present badly tangled customs laws, rules and regulations. Senator Weeks is in receipt of a number of communications from various parts of the coun- try detailing cases of this nature which have occurred inci- dent to the importation of such merchandise into the United States. The amendment finds a proper place attached to this general revenue bill and is bound to receive consider- able support. It is upon these letters from the importers that the Senator is going to urge the adoption of his amend- ment. The State Department is in receipt of a cablegram from the American Consul General at London, England, stating that tobacco restriction order No. 2 requires all i)crsons owning or having power to dispose of manufactured or un- manufactured tobacco to place the stock at the disposal of the Board of Trade. No tobacco may be delivered from ship's side except into bonded warehouses and no delivery taken therefrom without the consent of the Board of Trade. Xo person may sell tobacco at wholesale or retail at prices ex- ceeding those fixed from time to time by the r>oard of Trade. The previous tobacco restriction order has been re- voked. A surtax of twenty-five per cent, of the customs duty is imposed on tobacco and some few other articles imported into Argentina in the form of parcels, under a decree of February 28. according to advices just received from Consul General W. Henry Robertson by the State Departnunt. While one of the objects of this surtax is stated to be to limit the importation of goods in "commercial parcels." the surtax extends also to postal parcels and dutiable articles included in passengers' baggage and salesmen's samples. A decision interpreting this law directed that the surtax De based upon the original duty without regard to the si)ccia customs surtaxes of two i)er cent, and seven per cent, a valorem. Sweeping Victory for T. M. A When Chain Stores Agree to Raise Prices THE first of a series of victorious climaxes that will now, in quick succession, sweep the campaign of the Tobacco Aierchants' Association of the United States to permanent success and put a profit into the retail tobacco business came today, when official advices from the headquarters of the great chain cigar store systems reached the T. M. A. to the effect that the big chains will make material advances in their prices and will cut down excessive coupon features throughout their systems on August 1. It is not going too far to say that upon this determina- tion of the bigger retail distributors the decision of the retail trade throughout the country depended. Almost from the day that the T. M. A. campaign was inaugurated the decision of the chains on this point was breathlessly awaited. And now comes the cheering news that those great retailing corporations have decided to set the pace by actually increasing prices in every one of their thousands of stores on a fixed day and date. According to the announcements made today, the chains will sell every standard brand of goods, whether cigars, cigarettes or tobacco, at standard prices from now on. They will cut down the excessive use of coupons also. They will sell ten-cent cigarettes for ten cents, fifteen- cent brands for fifteen cents, and, furthermore, will charge double prices for double packages, the larger package of twenty cigarettes to be sold at thirty cents straight instead of a quarter. In cigars the price of five cents straight on standard nickel brands will be maintained. The six-for-a-quarter policy of many years' standing is to ])e absolutely abolished. The same rule is to be applied to popular ten-cent brands hitherto sold at three for a quarter by the chains. Their price is to be ten cents straight henceforward. Moreover, the private brands of cigars featured by them are to be standardized in price in conformity with the sched- ules upon competing brands sold through cigar stores all over the country. Ill thus taking the initiative, the big chain stores are doin^^ exactly what the entire trade had hoped they might do, and are demonstrating their sincere sympathy with tht; upward-price campaign. As one of the bulletins issued by the T. M. A. during Its campaign to give retailers a permanent profit plainly stated, the smoker has been "spoiled" for years at the hands of the trade itself. Though the consumer has constantly paid more for every other commodity entering into his hving. retail tobacconists have steadily reduced the slim elenient of profit available for them by ruthless price-cut- ting. Moreover, since the outbreak of the war three years ago, and when the price of every other necessity has been consist, 11 tly increased by both its producers and its dis- tnbut' rs. the smoker has continuously been able to pro- cure st.'indard brands cheaper and cheaper, in spite of the act that the cost of every raw material, labor or species of taxatuMi bearing upon the trade has been tremendously increased. Ihat the pampering of the consumer is something for ^^nieh the trade alone is responsible is self-evident. It is t-qually obvious, however, that after having been allowed to buy at bargain rates for years, a complete reaction can- not be expected to be instantaneous. The revisions must be firm and distinct, but they must also be reasonably delib- erate. It is with this in mind that it is deemed advisable to increase prices gradually and. by educational work, to ele- vate, surely and steadily, the retail business to a level at which It can be permanently assured of living profit upon every article sold each day. Reports so encouraging as to make the T. M. A. cam- paign almost an accomplished success in even this short time have been pouring into the offices of the association, at 5 Beekman Street, in undiminished volume this week. The co-operation now extended by the national chain stores will, It is believed, be the deciding factor, for with this announce- ment hundreds of thousands of important retail distributors in hundreds of cities will fall in line. Indeed, it would seem that henceforth no dealer will have any one but himself to blame if he persists in pursuing a cut-price policy. That the action of the national chains is exceedingly well timed was shown in a telegram received on Saturday by Secretary Charles Dushkind, of the T. M. A., from N. E. Nelson, secretary of the Western Association of Retail Tobacconists, and one of the most farsighted merchants in the Northwest. "We have held a meeting of Seattle retail- ers," Secretary Nelson wired, "and received numerous re- ports from other cities as well. Our unanimous decision is that if the manufacturers and jobbers in the T. M. A. can induce the chain stores to get their legitimate profits there will be no trouble in securing the unqualified support of independent merchants." "Your movement to help the retailer is a timely one," Herman Lieberman. general manager of the Central Cigar Company's seven stores and secretary of the Detroit Retail Tobacco Dealers* Association, wrote. "We Only hope that you will keep everlastingly at it, always aiming at a living profit upon all products that obtain in the industry. Here- with we send our check for $7 to enroll our seven stores as members of the T. M. A. Retailers' Council." "I have called upon the tobacco dealers and druggists in Boulder." writes William Laird, the wholesale and retail cigar merchant of Boulder. Col., "and we have advanced our prices and we will stick ! All that the retail tobacco dealers ever needed was a leader and it appears that now we have one. for results begin to show. All of the smaller towns are fast falling into line, and in order to keep them in line we must get the chain stores to be decent about some of the staples. If you can line them up you will have done a good thing, indeed, for us all." In a four-page communication, in which he goes mi- nutely into the subject of tobacco retailing, to the study of which he has given many years' time, H. Bercovich, of San I'rancisco. advises the T. M. A. as follows: *T take this opportunity to compliment you upon the wonderful organization which you were able to form, and the formation of which was timed to the minute. Never in the history of the business was there a greater need for it. and all branches of the business were never in a more critical condition than at the present. Operating a few stores in this city and devoting my entire life to the industry, I have 8 THE TOBACCO WORLD THE TOBACCO WORLD 9 given a great deal of thought and study to it, and if I can assist in any way or suggest anything for the betterment of the industry as a whole, 1 am only too willing and ready to do my part." Over 900 prominent retailers have volunteered as local committeemen in the T. M. A.'s work. From these, as well as from drug, confectionery and grocery associations throughout the country. Secretary Dushkind has received a wealth of splendid suggestions, and it is evident that within a couple of weeks retail rallies will have been held in almost every city to gain concerted action following the lead of the national chains. Some of the best suggestions that have been forwarded to headquarters have been embodied by the T. M. A. secretary in the following communication, with the recommendation that they be adopted : July 20, 1917. To Our Committeemen : The number of committeemen co-operating with us throughout the country in the campaign for the re- adjustment of retail prices has nearly reached one thou- sand. To correspond individually with our coworkers and to reply separately to each of the countless letters that we are receiving with every mail is almost a phy- sical impossibility, and hence we are taking this means of expressing our views to the respective committees as to the most effective services they can render in the interest of this movement. At the outset, we must state that the main object of this movement is to stop reckless price-cutting and to secure a living profit upon everything that the retailer sells. Since we have no power nor any desire to fix, control or maintain selling prices, our work must neces- sarily be limited to argument and reasoning that may tend to persuade the retail trade to change the methods of trading from those of reckless and unhealthy compe- tition to those of sound and businesslike rivalry. Our committeemen being on the ground and per- sonally acquainted with the trade and with the pre- vailing conditions in their respective localities are in a much better position to map out the activities that would be most effective in their respective districts to bring about the desired results. However, we respectfully offer the following suggestions: 1. That special meetings of retailers to discuss the matter should be held at once in every locality. In localities where there are no tobacco associations our committeemen should call such meetings. 2. Adopt resolutions at such meetings supporting the movement and, if possible, circularize the trade in the town or locality in order to stimulate activity and secure co-operation. 3. Divide the town into a number of convenient districts, assigning to each committeeman one of the districts, and let each committeeman undertake to make a personal canvass in the district assigned to him. The services of additional retailers may be enlisted for that purpose so as to make the districts to be canvassed as small as possible. 4. Retailers should be strongly impressed with the necessity of preparing the consumer for the higher prices that are bound to come. In this connection we must say that tt\,e consumer of tobacco products has been spoiled, so to speak. He has been pampered and petted by cigar storekeepers who have not only made it a practice to sell their goods at cut prices for many years, but who have continued to supply their customers with their wants in the to- bacco line at ridiculously low prices since the outbreak of the war, and while prices in every other branch of merchandising have been steadily growing higher in . accordance with' the advancing cost of production. 5. We urge, therefore, with all emphasis that we can command that retailers make it their special busi- ness to tell their customers exactly what the situation is and to impress upon them that the time has come when the tobacco industry must fall in line with other industries and when every consumer will have to pay an increased price for his cigars, his cigarettes or his tobaccos, just as he long since has been compelled to pay a higher price for his bread, his sugar, his clothes and his shoes. 6. Lastly, endeavor to enroll the retailers as mem- bers of the Retailers' Council of the T. M. A., for in due time — as soon as sufficient numbers have been enrolled in any locality — it is our intention to organize them into a separate local council. When this has been ac- complished there will be a system of co-operative organ- izations throughout the United States, working for the benefit of the entire retail tobacco trade. The member- ship dues are only nominal, being $1 per year. Surely every retailer can contribute that small sum to a live, active trade organization that guards his interest and looks out for his welfare as the T. M. A. is doing. Respectfully, RETAILERS' COTJNCIL OF THE T. M. A Tampa Man Invents Improved Cigar-Bunching MacMine An improved cigar-bunching machine with a capacity of three times that of any cigar-bunching machine now in operation, is the invention of C. F. Bremer, of 5501 Cherokee Avenue, Tampa, Fla., who has perfected a working model and applied for a patent. The machine invented by the Tampa man has a capac- ity of 1500 cigar bunches in a day, as against the average of 500 by hand. It is operated entirely by footpower, leav- ing the hands free to handle the tobacco. It is smaller in size than other machines and can be attached to the cigar- maker's bench. Mr. Bremer has been in the cigarmaking business two score years. For twenty-five years he was foreman of the S. Hemsheim factory at New Orleans, one of the largest in that city, and now is employed in the M. A. Gunst fac- tory in Tampa. He has a host of friends who will congratu- late him on his good fortune. To Vote on August 6 on Purchase of Conn. Tobacco Crop A special meeting of the stockholders of the American Sumatra Tobacco Company will be held on August C, to vote on the increase in the preferred stock from $1,000,000 to $2,000,00 and on the purchase of the stock of the Con- necticut Tobacco Corporation. DeUils of the purchase plan were sent but recently by President J. Lichtenstein. The shareholders of the Connecticut Tobacco Cori)ora- tion, according to the plan, will receive one share of pre- ferred stock of the Sumatra Company, and, in addition, one- quarter of a share of common stock of the Sumatra com- pany for fifteen dollars in cash for one share of Connecticut Tobacco stock. The stockholders are asked to approve the action ol the directors in authorizing the merger. The Sumatra Com- pany is the largest producer in Connecticut, while the Con- necticut Company ranks second. • \ a tn Only stockholders of record July 27 will be entitled vote at the meeting. Constructive Criticism of Workmen's Compensation Act in the United States ENDORSEMENT uf the underlying principle of work- men's compensation laws, and constructive criticism of their practical application, are the chief features of a report on '• Workmen's Compensation Acts in the United States— The Legal Phase," issued recently by the National Indus- trial Conference Board. The vital principle of workmen's compensation is clearly set forth, viz., "the substitution of a definite and certain measure of relief for the former uncertainties of redress through litigation." Workmen's compensation supplants the old system by which expensive and tedious litigation was necessary to prove who was at fault for each industrial accident ; the new system provides a workable plan by which hniited but certain wage payments are promptly made to injured employees, no matter who is at fault. The new method ignores the question of fault of any one except where it is clearly wilful, and classes industrial accidents as neces- sarily incidental to industrial activity. Compensation acts thus aim to meet a public necessity, not to redress a private wrong. The report commends the new principle as in line with the best conceptions of equitable industrial relation- ships. Thirty-seven States and four Territories of the United States now have compensation laws, and a Federal Compen- sation Act for civilian employees was adopted in September, iJM(J. The compensation principle now applies to more than two-thirds of the wage-earners in the United States. ' The laws of the various States reveal curious and glar- nig niconsistencies. West Virginia, Michigan and Califor- nia exclude traveling salesmen from compensation benefits ; Mmnesota includes them only if employed by a Minnesota employer; New Jersey includes them while in the State, even though they are not residents. Domestics and casual laborers are usually excluded. In numerous industries, par- ticularly agriculture, compensation acts do not apply to the small employer; the effect of this is to exclude a consider- ahle proportion of the country's workers from the benefits of these acts. Agricultural labor is specifically included under compensation legislation by only one State, New .lersey ; in twenty-three States it is specifically excluded. In eight States workmen's compensation acts are com- pulsory upon the employer. In twenty-four States he has an ^if'ction, but if he does not accept, he must forfeit some or all (,f his common law defenses in any action brought by or in behalf of his injured employee. In twenty-ihree of tiiese twenty-four States the employee likewise has an option; m Texas, he is bound by his employer's choice. In fifteen States acceptance by both employer and employee is presumed unless either definitely rejects ; in several States tnere must be a formal notice of acceptance. In twenty-five States the employer affected by compen- ation acts must either insure his liability or demonstrate n hnancial capacity for self-insurance. In several States contribution to a State insurance fund is obligatorv. Uassification of "hazardous" occupations is very uncer- ain lu the various acts. Although private insurance expen- se shows many forms of agricultural emplovment to be vvh 'I"^^^''"^^ ^^^^" mechanical trades, agriculture is no- de designated by compensation acts as a "dangerous" of^ 'hazardous" occupation. Another source of conflict lies in the significance given to the term -'accident." In the English compensation act, largely used as a basis for American legislation, the liability IS expressed by the phrase "personal injury by accident arismg out of and in the course of employment." In the compensation acts of fourteen States this language is fol- lowed identically; in others, the words "by accident" are omitted, thus broadening the liability; in some cases, the words "out of" are also omitted, further extending the liabil- ity to cover injuries received in the course of employment, although the occupation had no direct connection with the injury. The Ohio cmfwyp cmfwyp shrdlu cmfwypmfw injury. For instance, the Ohio Industrial Commission awarded compensation to the dependents of a stenographer because, while taking dictation from her employer, she was murdered by a jealous suitor; the New York Industrial Commission awarded compensation for the death of a street railway process-server from gangrenous diabetes alleged to have resulted from having his toes trodden upon by a fellow- passenger in a street railway car of the company which employed him. In this country "occupational diseases," as a rule, are not included under the term "accident" in workmen's com- pensation acts, but in the administration of these acts an increasing tendency to include many forms of diseases con- tracted during employment is evident. The decisions of the Supreme Court of the United States in three important cases involving workmen's compensation acts are carefully analyzed in the report. These have af- forded a searching legal test of the fundamental principle involved. As a result it is concluded that "the general pow- ers of a State to enact compensation legislation are no longer open to question." The Supreme Court of the United States also has maintained the power of a State to compel contri- butions by employers to a State accident fund. The board ascribes the dissimilarities partly to wrong conceptions of the underlying principle of workmen's com- pensation, but more largely to the influence set up by local tradition, local phraseology, varied political and social con- ditions and, in some States, to constitutional limitations. Several important constructive suggestions are sub- mitted : First. — That the various States, in order to reduce exist- ing conflict and uncertainty, immediately undertake to estab- lish a permanent, scientific and uniform system of compiling accident statistics. This would be a great step toward deter- mining definite standards of liability and equitable compen- sation rates, and would enable legislators to judge the real hazards of various occupations and "permit the just exten- sion of the compensation principle to many workers now arbitrarily excluded from its terms." Second.— Clear distinction in statutes between the terms "occupational disease," "accident" and "injury." Third.— Direct settlement of claims between employer and employee, the interests of the emplovee to be prope'rly safeguarded. Fourth. — An exclusively compulsorv svstem of compen- sation is endorsed on the ground that' it' would eliminate many technical uncertainties. —"American Industries." 10 THE TOBACCO WORLD THE REVENUE BILL TAXES WHAT will Congress do to recoup the losses of revenue that will be sustained if the provisions grafted on to the food bill for the purchase of all the whiskey in bond at the time of the passage of the bill are accepted, is one of the main topics of discussion among the business men who come to Washington. Some time ago the Treasury Department ascertained that there were 232,000,000 gallons of distilled spirits in bond. Taking these figures, if the country is to lose the $2.20 per gallon tax that would be provided under the proposed new revenue law, there would be a drop of $510,400,000. Added to this would be the cost of the liquor. It is thought that this might reach an average of $1.50 per gallon, roughly speaking, and there would result the need for the expenditure of $348,000,000 in buying this in for the use of the Government. This makes a total of $858,400,000. "What will this mean?" is what the business men are asking. The war revenue bill as it left the Senate Finance Com- mittee to be presented to the Senate and later returned to the committee to be revamped in the event that the Smoot amendment providing for the Government purchase of this vast amount of whiskey is retained, amounts to $1,670,000,- 000. It would mean that the Senate would have to make up additional taxes to furnish approximately 50 per cent, of this amount. How the Senate is going to do this is a problem. The Senate, through its various maneuvers and filibus- ters, has gotten the food bill into such a mess, the leaders say, that it will be very difficult, if it will be possible at all, to get the measure into such shape as to save this money to the Government. The manufacture of whiskey in any event is doomed. What Congress wants to do is to knock out the Smoot amendment and permit of the commandeering of such quantities of spirits as may be needed for redistillation to secure the alcohol to be used in the manufacture of high explosives and other war commodities. This will have to be done in conference and all guns will be turned on that source. Apparently the Senate Finance Committee believes that the conferees of the House and Senate will realize what the situation really is and will take the necessary steps to remedy it. With this in mind no meetings of the committee have been called. On the other hand, members of Congress, it is said, are very apprehensive because they do not know what will happen if the Finance Committee has to revamp the measure. All sorts of special interests will be hit and some of these will be in their own districts. Representing as it does nearly a billion dollar loss, Con- gress will go to most any end to save the commercial inter- ests of the country from the results of reactional measures. It is very interesting to note how the $1,670,000,000 to be raised by the revenue bill is made up. The table is as follows : Incomes $532,000,000 Excess profits 523,000,000 Distilled spirits 105,000,000 Rectified spirits 5,000,000 Fermented liquors 38,000,000 Wines, liquors and cordials 6.000,000 Soft drinks and svrups 11,000,000 Cigars ' 10.000,000 Cigarettes 28,000.000 Tobacco 25.000.000 Snuff 1,500,000 Cigarette papers 100,000 Transportation — Freight 77,500,000 Express, including^ parcel post 18,000,000 Passenger fares 37,500.000 Pipelines 4,500,000 Seats and berths in trains and ships Telegraph and telephone messages Profits tax on periodicals to supplement second class rates Automobiles Sporting goods Pleasure boats Perfumes, cosmetics, etc Proprietary medicines Cameras Admissions Stamp taxes • Excise tax on tea, coffee, sugar and cocoa Tax on Virgin Island products First class mail Second class mail 2,250,000 7,000,000 7,500,000 40,000,000 800,000 500,000 1,900,000 3,400,0()() 600,000 23,000,00(1 30,000,000 86,000,000 20,000 50,000,000 3,000.000 C. L. L. Utilizing Empty Cans The municipality of Hornsey, England, has devised a practicable and profitable method of utilizing the empty tins that form a part of the refuse brought to the dust destructor, writes a representative of the Canadian Department of Trade and Commerce. An important advantage of the process seems to be that it can be carried on with very little additional ex- pense by municipalities that maintain an incinerator for the de- struction of waste material. Its chief feature is a special fur nace for the treatment of waste tin by gases, w^hich can be added to the existing plant and worked in conjunction there- with, with only a trifling additional outlay in fuel and labor. The wrifer states that while "detinning," "desolderinjj"^ and "baling" are not new. the novelty in the process adopted in' the district of Hornsey is that the detinning— that is, burning the tin off the steel — is done by means of heat from waste flue gases on their i)assage from the furnace to the chimney, thereby reducing the cost of a separate and specially fired furnace. As adopted by the Hornsey town council the process involved only a comparatively nominal capital outlay (under £200). the hy- draulic pressure being already installed at the works in con- nection with other machinery. The process is protected by patent in England and rights are being taken out for foreign countries, including Canada. itn ■■■■■■■■ Tiraidl® J®09-K) 7.383,786 740,276 8,124,062 l»l<^-n 7,263,475 672,279 7,935,754 1J>11-1'^ 7,386,406 766,034 8,152,440 191'^-13 8,691,391 972,528 9,663,910 l^l-'^-U 9,815.126 1,0.33,259 10,848,385 ^n4-^r) 9,022,371 8io,i68 9,832,539 1»15-16 8,154,471 851,661 9,006,132 l-n6-17 7,912,756 801,736 8.714,492 Leaf Tobacco Held by Manufacturers and Dealers These statistics represent for dealers in and manufac- turers of tobacco other than the original growers: (i) The quantity of leaf tobacco reported as held by manufacturers who, according to the returns of the Commissioner of Internal Revenue, manufactured during the preceding calendar year more than 50,000 pounds of tobacco, 250,000 cigars, or 1,000,000 cigarettes, and by dealers in or manufacturers of leaf tobacco who, on an average, had more than 50,000 pounds of leaf tobacco in stock at the end of the four quarters of the preceding calendar year; (2) all imported leaf tobacco in United States bonded warehouses and bonded manufacturing warehouses. Pounds of Leaf Tobacco on Hand. Types. July i, 1917. April i, 1917. Aggregate* 1,266,778,903 1,406,133,573 Chewing, smoking, snuff, and export types: Total 914,445,262 1,044,431,775 Burley 274,030,944 323.191.432 Dark Dist. of Ky. and Tenn. : Total 317.930.925 347.732,143 Dark fired of Clarksville, Hop- kinsville, and Paducah Dists.. 210,024,010 219,285.905 Henderson 18,432,275 19,008,080 Green River 58,947,258 65,321,153 One Sucker 30,527,382 44,1 17,005 Virginia Sun Cured 7,158,062 9,168,844 Virginia Dark 48,364,807 55,026,657 Bright Yellow Dist. of Va., N. C. and S. C 253,435,528 297,701,301 Maryland 11 ,092,282 9,050.470 Eastern Ohio Export *. . 2,080,882 1,947,015 All other domestic, including Perique-Louisiana 351,832 613,913 Cigar types : Total 304,502,874 312,470,336 New England, including Conn. Total 64,632,162 61,598,062 Broadleaf 30,252.725 28,619.683 Havana seed 30.797.087 29,515,296 Shade grown 3.582,350 3.463.083 New York 2,881,891 3.634.216 Pennsylvania 87,922,326 90,751.312 Ohio 74,924.428 84,505.282 Wisconsin 66,877,125 62,591,617 Georgia and Florida 4,370.717 5,459.062 Porto Rico 2,479,820 3,493.808 All other domestic 414,405 436,977 Imported types 47,830,767 49,231.4^)2 *Leaf tobacco on hand July i, 1917, includes 794,178,732 pounds, for which the "Marked weight" was reported (i. e., weight at time it was packed or baled), and 472,600,171 pounds, for which the "Actual weight" was reported. The corresponding amounts included for April i, 1917, were 892,415,653 and 513,717,920 pounds, respectively; for Janu- ary I, 1917. 632,550,784 and 412,334,324 pounds, respectively, and for October i, 1916, 621,038,539 and 411,980,176 pounds, respectively. Allowance should be made for shrinkage on thf amounts for which "Marked weight" was reportTd, in order to ascertain the actual weight. The total for July i, 191 7. in- cludes 1,141,678,287 pounds of unstemmed, and 125.100.610 pounds of stemmed leaf tobacco. Jacksonville Cigar Men Applaud Movement for Higher Retail Prices The new cigar factory of Haas Brothers, at Second and Locust Streets, Evansville, Ind., will employ about 7<'>0 hands when completed. This will about double the present capacity. UNQUALIFIED endorsement has been given the cam- paign for better prices by the retail dealers of Jack- sonville, and the sentiments of all are expressed as heartily in favor of the re-standardizing of prices to eliminate the cut-rate evil. Since the big campaign along this line has been launched by the Tobacco Merchants' Association, and a committee appointed to carry out the work in Jackson- ville, a wave of enthusiasm has spread over the trade in this city. "We are the people who have to suffer from the high prices, if the consumer is not made to pay for the value of the goods he receives," said J. W. Davidson, owner of the Forsyth Cigar Company, one of the largest retail stores in Jacksonville, which has a score or more branches through- out the city. Continuing, Mr. Davidson said : "So far it has been impossible for any one retailer to raise the price of his stock, and it was not until concerted action was taken by the Tobacco Merchants* Association that we realized we must follow in their lead here in Jacksonville and raise the price of the goods to the consumer in proportion to the raise which we have had to undergo." Fred Brooks, one of the largest wholesalers here, ex- pressed himself in favor of the plan. "From the stand- point of the wholesaler in Jacksonville, I find that hereto- fore there has been no standard price, and that the jobbers here have been cutting prices so close they are not making their own profit, and in some instances have been selling under the prices they paid." Mr. Brooks also operates several retail stores, and he says that it will be the salvation of the trade if price-cutting is stopped and a re-standardizing of prices is effected. "The retailer has had to bear the brunt of the high prices so far, and unless there is some such action as proposed by the To- bacco Merchants' Association, the retailers will have to go out of business. Thomas Clark, proprietor of Clark's Pharmacy, one of the committeemen for Jacksonville, when interviewed stated that he was barely clearing expenses under existing condi- tions. '\\i the price we retailers have to pay for goods wc barely make '^5 per cent., and fully 2'S per cent, of this goes for oi)erating expenses. The prices will have to be raised on the consumer if the retailer makes any profit at all, with the prospect of still higher prices for tobaccos in sight. "1 barely clear two per cent, profit from w^eek to week, and I carry on my business merely because it is so well established that I cannot aflford to allow it to lag. I have received a letter from the Tobacco Merchants' Association and I will join their association. If all of the dealers in Jacksonville will combine and raise the prices it will be a great day for the trade." F. A. Sharp, of the Terminal Pharmacy, one of the big- gest retailers in the city, states that his experience with the traveling public, to which he caters almost exclusively, is that a man does not mind the extra pennies and that they have their change. "I will be glad to co-operate in any way to raise the price of the commodities if the merchants of this <^'ty will organize and stand as one. In fact I will have to raise my prices and take my chances, regardless of the action «i the others. I find the public will patronize vou despite the extra money." "The only salvation of the retailer," says W. L. Benton, of McNeil's Drug Store, "will be to raise the prices in the proportion which they have been raised on us." "If it was not for the fact that my business is one which almost demands that I should handle cigars and tobaccos, I would not bother with them for the money there is in it. I just break even and that is all. If the prices are raised a cent more I will lose unless the concerted effort proposed is carried forward to a successful terminus," he concluded. C. M. Lewis, president of the C. M. Lewis Company, largest jobbers in the city, having a large trade in North Florida, stated that better prices have been needed for the past year, as there has been a steady rise to the jobber from the manufacturer, and that this increase had to be paid for by the retailer if not by the consumer. "The consumer has been getting the same prices since tobacco has increased in price as before the prices advanced. "One of the greatest troubles in this territory is lack of co-operation, and I am certainly glad to see the movement started in Jacksonville and throughout the country. I will lend all of my support to the movement, for it is a good one," said Mr. Lewis. "The movement will succeed, and I do not thmk the demand for cigars will fall off in the least. The public gen- erally realizes that there must be some raise in prices, and I have confidence that the business will be just as good," said H. D. Withers, of the Withers' Drug Store. "It is one of the best moves that the Tobacco Merchants' Association could possibly have made in my opinion," he continued. "Although I expect a slight decrease in the trade as soon as the advance goes into eflfect," said G. R. Paschal, oi Paschal's Pharmacy, of the committee for better prices, "I do not think there will be an appreciable decrease of a per- manent nature. Of course, some people will resort to cheaper forms of tobacco, but as a whole there is more money in circulation now than ever before, and I believe the trade will continue along progressive lines with more profit and better service for all. At present the retailer cannot be satisfied, because he is not breaking even, much less making a profit. We have to pay four cents for five- cent goods, and just as great a percentage on all other grades," he concluded. The trade as a whole seems greatly in favor over the proposed banding together and inauguration of higher prices. Cards are being received here, showing prices ob- taining in other cities and these lists are being displayed. The greatest rise seems to be on cigarettes, while a steady rise has been seen in tobacco in general. These cards with price lists are read with interest bv all the trade. M. J. M. Oshkosh Gets $355 From Cigarette Licenses One of the small sources of revenue for the city treas- ury of Oshkosh, Wis., is derived from the issuance of li- censes required by a State law for the sale of cigarettes, cigarette paper and cigarette wrappers. These licenses are issued annually for the twelve months beginning July 1, and cost five dollars each. Up to date City Clerk Witzel has issued seventy-one such cigarette licenses, which added $355 to the revenues of the citv. 14 THE TOBACCO WORLD AN INDUSTRIAL DEMOCRACY THE plan of Wm. Demuth & Company, the manufac- turers of the famous "WelHngton" and "WDC" pipes, to operate their factory as an "industrial democracy," is at- tracting widespread attention in manufacturing circles, and the success of the plan thus far indicates that this is only the beginning for other "industrial democracies." The Demuth factories at Brooklyn Manor, where more than seven hundred men and women are employed, are no longer conducted by dictation and the enforcement of set rules made by the company itself, but instead three bodies, the Cabinet, Senate and House of Representatives, are in- . vested with governing powers. The Cabinet consists of Mr. Demuth and Mr. Leith, and the executives of the company, including the office and factory managers. The Senate, which has a membership of about thirty, is composed of the heads of the various departments of the factories and warehouses. The House of Representatives with the same member- ship includes elected representatives of the men and girls in the different departments of the factory. These bodies have meetings every week during busi- ness hours. The employees are encouraged to bring in suitable suggestions for the improvement of operating con- ditions, machinery or in fact anything bearing upon the wel- fare of the firm or themselves. Such suggestions are carefully passed upon by t'c Suggestion Committee, composed of members from inc three governing bodies, and the authors of feasible pro- posals are rewarded, according to their merit, with money prizes. Besides their weekly wages the employees are now re- ceiving a dividend every two weeks of 9^ per cent, of two weeks of their earnings. This dividend is based on the total efficiency rendered in work well and intelligently done. Since this new system has been inaugurated a great feeling of helpful co-operation and intense interest in their work has been manifested by all the employees, and it seems to be guided by the one aim to maintain not only the reputa- tion, but the character of serving best and serving most. Employer as well as employee find that they have taken a very important step in "industrial democracy," and arc much pleased with the results which have produced better conditions and better earnings for all concerned.^ The Wm. Demuth Company are demonstrating that people in a factory can and should be contented and happy : that they enjoy their work, if the work is made interesting to them ; that they can be paid something more than wages when they produce good merchandise ; that quality is of first importance and that the mad rush for quantity and "speed- ing up" is frequently the cause of bad business, and so de- feats itself. The capstone for their business policy is service. The employees are learning that the only sure and sound con- struction of success of the individual and the institution de- pends ui)on the quality and quantity of service rendered. Justice, co-operation, economy and energy are the four cornerstones uj)on which this sound business policy of Wm. Demuth ^ Company is founded, realizing that business rests upon right ))rinciple rather than personalty. A few ex- tracts from their typewritten business policy are shown be- low. "Justice is the greatest good, injustice the greatest evil in ])usiness, as well as in public or in private life. A square deal between employer and employee and between manu- facturer and consumer is absolutely essential for success. "The greatest waste of business is the unused brains of employees sadly dormant on account of lack of interest in their respective duties. Let each man or woman understand that his or her work forms an important link of the great chain — that their co-operation is necessary in order to ac- complish the greater results, both for the individual and for the institution. Business without co-operation is like sound without harmony. "True economy does not lie in the saving of a few pounds of material, but in the faithful conservation and application of human resources. As each minute is a full unit in each hour, and each hour a full unit in each day, so each well-spent unit of thought and action makes for final success. "Energy directed toward sound and vigorous con- struction leaves no room for destruction and reduces all forms of waste and resistance. Energy is the power back of action and when it is wisely and sanely directed it pays dividends." The Wm. Demuth Company are making an organiza- tion of which they are justly proud — it is teaching the prin- ciples of American citizenship in a most practical way. Such sound organization helps America make true Americans, help business make good goods, and employees to make better wages. Compensation in Custom Frauds Limited to $5000 Comptroller of the Treasury Warwick, at Washington, has ruled that the compensation to informers in customs fraud cases shall be limited to $5000 in any one case. This decision has been published by the Treasury Department for the information of customs officers. In his decision Comptroller Warwick said: "The evident purpose of this law was to fix the com- pensation to be paid to the informer for furnishing the in- formation. The value of the service to the Government is just as great when the entire amount recovered as the result of the information is recovered in one action and from one indi- vidual as when recovered by numerous actions and from dif- ferent individuals. That Congress in fixing the maximum compensation to be paid in any case had reference to the total payment to be made for the information furnished in any case, regardless of the number of actions or different recov- eries that might arise as a result of such information, I think there can be no room for reasonable doubt. The service for which the compensation is paid is rendered when the information is fur.ished, and it was cleaHy the intent of the law to fix a maximum compensation to be paid for any such service. "There can be neither reason nor justice in allowing an informer $25,000 for information that led to the recovery of $20,000 in each of five diflferent actions in one case, and in allowing only $5000 to another informer for like informa- tion that led to the recovery of $100,000 in a single case." Bobrow Brothers Entertain Employees at Atlantic City Bobrow Brothers, manufacturers of the famous "Bold' and well-known "Topic" cigars, acted as hosts to al)oitt three hundred and fifty of their employees on Friday last. when they took them to Atlantic City on a special train and gave them an outing at the seashore resort. The employees bathed, danced and took in many of the amusements along the Boardwalk, and Bobrow Brothers paid the bill. The special train went out over the Reading at 7.00 A. ^T. A- M. Schwarz. manager of the advertising department, ami Harry Tabakin. factory superintendent, had. charge of the affair. THE TOBACCO WORLD 15 HAVANA LETTER ^ ^ ^ Havana Office: Perseverancia 8 Carlos Wintzer, Representative Havana, July 23, 1917. Di^SlTTE the high prices prevailing, the past fortnight has witnessed quite a number of sales, and so far as one can gather from the present state of affairs, there is every reason to believe that business will continue satisfactory. It seems as though buyers are beginning to realize that tliis year's crop has been a very costly one and that the high prices asked for tobacco are the result of the hard times the packers had to overcome during the harvesting of the crop, both the unfavorable weather and the recent revolution created for them as critical and serious a posi- tion as they ever before experienced. All packings in the Partido district are now in full swing and tobacco from this district is constantly coming in. A large quantity of the Rezago classes have arrived, for which packers are asking from $170 to $210 per bale, and for l»anco classes approximately $75 quintal is asked. It is a well-known fact that the best tobacco always comes ill first, and after this is sold the inferior goods usually obtain the same prices as was paid for what was sold previ- ously, and for this reason we cannot understand why many dealers and manufacturers of the United States have de- layed their annual trip to our market. The tobacco that has so far reached this market is of an excellent type, ancT we are pleased to note that there is no falling off in the demand for this class of tobacco. Packers are now confi- dent that they will come out all right in their investment, and the best proof of this statement is that they will not sell the Rezago grades separately, but buyers having to ac- cept all the grades from Rezago 6a down. A very limited amount of tobacco from the Vuelta Ahaju district has reached Havana. Most all packings were delayed on account of the extreme dry weather which we had (hiring April and May, and at a later date, the packings were interrupted on account of labor conditions. From every report we are able to gather, due to the large quantity of tobacco that this district will produce, it is probable that prices will be lower than those of last year. I'ractically no new tobacco has arrived from Remedios, only a few sample lots being received by certain local firms. Many packings have only opened during the last week. llu- crop from this section will show much the same as that of 1916, and only a limited amount of Sextas and Oc- tavas will be produced, and as unusually high prices have been paid for the tobacco in ''Matules," it is evident that lugh prices will be asked for all classes produced from this re^Mun. I'Vom this district there is not a single bale lelt m the market of old tobacco, as during the past fortnight all the Third Capaduras which had not yet been sold, were dispcjvcd of. Some, of course, did not amount to a very large quantity, which was held over until now on account of the high prices at which they were being offered. Leon y Ddtcado sold about 1000 bales; Peso & Company disposed of approximately 500 ; Ruperto Leon sold a few bales, and ' h*rrt ra, Calmet & Company, sold out over a hundred bales they had been holding for some time. A prominent packer of Remedios tobacco, who has a packing in Santa Clara and packs a large quantity of to- >acc() in Manicaragua, in all very close to 4000 bales, in- sists that this year's crop of Remedios will not reach 120.000 Dales of all grades in the Santa Clara province. He has taken the trouble to estimate by sections, which he has cov- ered himself on horseback, the different quantities that each section will produce which is as follows : Santa Clara, i8,000 bales Camajuani, 10,500 " Placetas, 14,000 " Sancti Spiritus, 8,000 " Cabaiguan and Guayos, 6,000 Manicaragua, 7,000 Yaguajay, 2,000 Esperanza, g^oOO Mayajigua, i^oOO Jicotea, i^qOO Moron, 2,000 Remedios, 3,000 Ranchuelo, 2,000 Majagua, 500 Fomento, i,000 Vueltas and La Quinta, 3,500 Campo de Cabaiguan y Guayos, 5,000 Campo de Zaza, 20,000 Encrucijada, 2,000 Other small sections, 6,000 «< « (( « ti <( it « « ti « (( t( « Total, 114,500 « (t All the factories report to be well booked up with or- ders. Thirty-two dollars a bale has been paid for freight on tobacco to Buenos Aires, and according to a report the rate has been raised to $37 a bale. This seems prohibitive. Buyers who arrived at Havana during the last two weeks were : From Tampa: Angel L. Cuesta, of Cuesta, Rey & Company. From New York: Max Maier, successor to A. Blum- lein & Company. The sales during the fortnight totaled 1522 bales, di- vided as follows : Vuelta Abajo and Semi Vuelta, 101 ; Par- tido, 366, and Remedios, 1055. Buyers of the above were: America, 213; exporters to South America, 989, and our local manufacturers of cigars and cigarettes, 320. Joe Diaz, president of the Preferred Havana Tobacco Company, left this week homeward. In speaking with this manufacturer, he stated that he had paid $8S7 freight on 87,000 cigars shipped to Australia and South America. This means that freight to these countries is now on the average of $10 per thousand cigars. August Kuttnauer, of Rothschild's Sons & Company, sailed for home last week, making only a short stay here. Ramon Alvarez Fernandez has issued a circular to the trade, notifying the appointment of ^Fanuel R. Rodriguez to represent him as power of attorney. Sr. Facundo .\rguelles. of Arguelles, Lopez & Brother, was seen on the street for the first time after fifteen davs. He has been laid up with a serious attack of la grippe, and is now slowly recovering. Ernest EUinger, Dave Goldberg. Max Maier and A. Friedman, all left last Saturday on the steamship "Olivette." Francisco Bolano is expected in Havana this week from Chicago. Oretaniv. 16 THE TOBACCO WORLD THE TOBACCO WORLD WOULD ADD TOBACCO TO RATIONS (From Our Washington Bureau) UNDER bills recently introduced into Congress the ra- tions of men in the army, navy and marine corps would be increased by the addition of smoking or chewing to- bacco. Under the terms of the bills the men would be allot- ted not more than sixteen ounces per month. The bill providing tobacco for men in the army was introduced by Representative Gould, of New York. The measure was drafted as a result of a visit to him of a num- ber of National Guardsmen from his home town, who stop- ped off in Washington when they were returning from the border. Before the men left several Congressmen and their secretaries made a fund with which they bought tobacco and cigarette papers, which they presented to them. The gift was highly appreciated by the men, and realizing the pleasure that it gave them, Representative Gould thought it would be a very good idea to furnish smoking and chewing tobacco as part of the regular rations of the army, navy and narine corps. He took occasion to look the matter up, and found that at one time tobacco was included as part of the regulai rations, and that purchasing ofificers of the Government at the present time can buy it and resell it to officers and en listed men. The question naturally arose that, if they could sell tobacco to men, why could it not be given to them ? Representative (iould, in presenting the measure to the House, declared that, in his opinion, its passage would be a good thing for all concerned and, while the cost of the to- bacco would mount up, for an army of almost a million men. the expense would be more than offset by the pleasure thi't would be derived by the men and would also have the effect of increasing the contentment of the men under adverse conditions. Tobacco, among the armies of the European warring nations, is a very important item and has done more than any other one thing, it is believed, to enable the meti to stand the almost unbearable conditions that prevail alo»ig the front. With our men soon to be living and fighting nn- der similar conditions, anything that will help alleviate the hardships they must undergo will be most welcome. The bills have been referred to the committees on mili- tary and naval affairs, respectively, and those committees have requested the Secretaries of War and the Navy to let them have their views upon this question. What sort of a report — favorable or otherwise — will be rendered depends almost entirely upon the recommendations of the Secre- taries. S S X 2? The heavy French duties on tobaccos imported into that country have brought up a very serious question — that of the manner in which tobacco for our troops in the field will enter the country. As tobacco is a French monopoly, the government has placed prohibitive import duties on it; ordinary tobacco is taxed $ti a pound, Turkish tobacco $1 a pound, while cigars and cigarettes are taxed $8 a pound. Of course, such rates cannot well be paid by persons desiring to send tobacc(» to friends and relatives in the army, while persons wishin«> to do a little philanthroi)ic work by sending tobacco abron.d could not well pay the duty on, say, fifty or a hundred pounds. This is a matter which will probably have to be taken up with the French government by the State Department, in an effort -to make arrangements whereby the War De- partment can secure the entry into France free of duty of tobacco and its manufactured products intended for the use of the army. , It is probable that under no circumstances will indi- viduals in this country be able to ship, duty free, to any certain soldier in France. Such shipments will undoubt- edly be subject to the regular tax. But if tobacco is sent abroad by individuals, addressed to hospitals in the field and intended for distribution by the hospital authorities, it will probably be allowed in under any rule that may be made for the free entry of tobacco for the army. Tobacco addressed to French soldiers will also have to pay duty. It is possible, of course, that the French government. noting the movement of tobacco will, on its own initiative, take down the duty bars, but otherwise the State Depart- ment, no doubt, will take the matter up with the proper French authorities, and there will probably be no trouble in arranging the matter. Lancaster County May Pack 75,000 Cases The Havana seed tobacco of Lancaster County was topped during the last week, as was some of the early l)lanted Pennsylvania broadleaf. Not in many years has a crop presented as promising an appearance at this stage of its growth, a fact largely due to the superior quality of the plants, which were unusually fully developed when trans- ferred to the field from the seed bed, and the generally favorable weather conditions that have prevailed since the crop was planted. The raids of the cutworms have ceased, the plants being too large for them to injure now. Considerable tobacco in the vicinity of Lititz was damaged by hail when the plants were younger, but they still have time in developing to fully recover from the rough treatment received. The backward hay and wheat crops were a handicap to the farmers who were also tobacco growers, as they were prevented from giving the tobacco fields the attention they should have had, and in consequence of this unavoidable neglect the wec^ls ran riot. The farmers, relieved of harvest work, are now turnmg their attention to the tobacco fields. Tobacco experts say that the present condition of the plants promises stalks or unusual weight, as compared with last season's comi)ara- tively light-weight stalks. With 25,000 acres in tobacco, this year's crop is expected to be a recordbreaker, with at least 75,000 cases. 17 Portland, Oregon, Dealers Organize Portland, Ore., tobacco dealers met at the Multnomah Hotel last week, formed an organization and agreed on a concerted price advance, taking the stand that witb tlic increase in wholesale prices and the generally higher c )St of doing business, business under present conditions is no longer profitable. A protective organization known as the Portland Re- tail Cigar Dealers' Association was formed. Price advances have long been in prospect, but dealers individually bave been afraid to take the step for fear that some competitor would refuse to make the increase, and reap a big profit iii bargain business. All the dealers or their representatives were repre- sented at the meeting. J. E. Donovan, of the Railway i'X- change Cigar Company, was elected president ; J. H. Bruce, of the Heilig Theatre Cigar Company, vice-president, and a floor committee of the following was appointed : N. < '• Oliver, Yeon P.uilding; J. J. Stiller, Broadway and Morrisoii Street; Jesse L. Rich, of the Rich Cigar Company, and I'-d- ward Goldsmith, of the Oregonian Fiuilding store. More Than One Million Acres of Tobacco Under Cultivation in India TOBACCO under cultivation in India covers 1,100,000 acres, of which Bengal (including Eastern Bengal and Assam) has fully one-half, Madras from 200,000 to 250,000 acres, and Burma, Bombay, the United Provinces and the Punjab each about 60,000 acres. Of the two varieties culti- vated, Nicotiana tabacum is by far the most common, but in Bengal, especially in Rangpur district, a good deal of N. rustica is grown. The botanical name of the plant grown especially in the Madras Presidency is Var. fruticosa, the narrow-leaved shrubby tobacco, native in Mexico and Brazil which includes the "Carabobo," "China," "Nepal," "Singa- pore" and the "South Indian." On the hills in'india— in Kashmir, Nilgiris hills, etc.— Var. lancifolia, some of the varieties of which are "Domingo," "Kentucky," "Burley," "Cattaro," etc., native of South America and which grows in the Philippines, is occasionally cultivated. Another kind found to a certain extent in India is Var. macrophylla, said to be native of Mexico and source of some of the Maryland tobaccos of commerce. The species known as N. plumba- ginifolia has become completely naturalized in India, but does not appear to be put to any economic use. Tubacco with the natives of India is either used in the crude form or is worked into a paste with several ingredi- ents and 111 that form smoked, especially in water pipes or "hookahs." Smoking is very general ; men, women and even children use tobacco. The more elaborate curing of higher grade leaf is performed in a limited area and to meet the demands of the European rather than the native population, bengal, the chief producing province, takes practically no share in the higher grade manufacture. The crudely manu- factured leaf (in trade referred to as "unmanufactured to- bacco ; ,s exported to Burma or to foreign countries and there is worked up into special grades of smoking tobacco, cigars, etc. Indian imports of tobacco exceed the exports owmg mainly to heavy purchases of cigarettes from the tnited Kingdom, but the export trade is of increasing im- portance. * There has been an increase in the number and im- portance of the cigarette and cigar factories in India in recent years. In cigarette production especially this is evi- dently due not so much to export demands as to native Z '\^^^^"^>^ ^^ Monghyr. Bihar Province, using mod- ern n.achmery and employing -^lo;} persons in the manu- lacturc o\ cigarettes, is the largest tobacco factory in India, ivvo conipanies manufacturing cigarettes on a large scale Lnt t'T ^.^P^'"^^"^^ ^-^"d co-operating with the Depart- ed '.n i^T^'"'" in attempting to secure a tobacco of nxed and uniform grade for cigarette manufacture. The xpcr nu-nts made by the Agricultural Research Institute ha r T'v'f '"^ '^' discovery of a type of Indian leaf nat has the light color, the fine texture and the necessarv at'nt,. when cut to make good fillings for cigarettes, and ^^m\ 7r^ "'' ''^^ '^ ^' ^''''- ^^^^'^^"^ ^'ff-^t^ are of 1 "^ lowering the cost of field cultivation. One n M. companies has another factory, worked by mechaiV- h';;""*; f! ^'^-^^^-'^^ '" the Native State of Mvsore, V'th a!>uut P^oo employees, where thousands of cigarettes ?"n "lr.'^'^;'>:, ?^^--« - ^^^-fly i-Ported ffom the aio ^tl T T ^?l^^^^^^' ^"^^ the cigarettes are exported ^"8: the Indian Railway system. In three years the ex- ports have increased from 320,000 pounds to 1,150,000| pounds, and in value from $227,103 to $1,119,295. Other cigarette factories are one employing 70 hands at Lucknow ; one at Rangpur, Bengal, with 90 employes, and three in what IS known as the 24 Parganas district in Northeastern India, of which one employs 1150 hands and the two others 118 and 186 hands, respectively. All the foregoing are worked by mechanical power. There is also a large number of bazaar-made cigarettes of indigenous leaf sold in the country. The imports of cigarettes into India from all countries «7'.!.o.Ef' ^ ^''"' ^^^'' '''^'^'- l'^50'7^3 pounds, valued at ^$1713,928, in 1912-13; 1,591,138 pounds, valued at $1,897,- tf?', i".^^^^"^^' 1,439,800 pounds, valued at $1,826,884, in 1J14-15; 1,685,074 pounds, valued at $2,045,614, in 1915-16 Very nearly all these imports were from the United King- dom, but the following amounts are credited to the United States: 1912-13, 16,087 pounds; 1913-14, 9094 pounds; 1914- 15, 4161 pounds; and 1915-16, 437 pounds; while from Egypt the amounts were 71,972 pounds in 1912-13; 65,853 pounds m 1913-14; 62,377 pounds in 1914-15; and none in 1915-16; and from Aden and dependencies 4170 pounds in 1912-13 • 3066 pounds in 1913-14; 3687 pounds in 1914-15- and 5097 pounds in 1915-16. The largest imports from all countries are into Burma Province (probably chiefly through Ran- goon), which received 611.043 pounds in 1915-16; Bengal 483,416 pounds; Bombay, 363,706 pounds; Sind, 161544 pounds ; and Madras, 65,865 pounds. The foregoing indicates that imports of cigarettes are increasing as well as the local production. The explanation seems to be either that there has been an increase in smok- ing generally or that cigarette smoking is superseding to some extent the "hookah" commonly used by the people. 1 he fact that the cigarettes made in India are the cheapest in the world, and that the imported cigarettes are sold at rates bringing them within reach of the masses of the people account for the expanding trade. It is said that the taste tor strong tobacco formerly universal is slowly but certainly changing to that of the so-called American cigarette and the cigar of indigenous tobacco wrapped in Sumatra leaf As in other parts of the world, smokers in India are becoming more exacting in their demands, are more fastidious and insist on obtaining better goods. There is a small export trade m Indian manufactured cigarettes to nearby eastern countries. In 1915-16, 39.254 pounds, valued at $11 431 of Indian cigarettes were shipped to the Persian Gulf (Asiatic airkey); 483 pounds to Mascot; 616 pounds to Persia- ioCA pounds to Zanzibar; and 1017 pounds to the Straits Settlements. The I'nited Kingdom purchased 2120 pounds The exports to all countries were 55.796 pounds, valued at J>Io,4t34. Cigar making for export is important and is centered at Madras and Burma. Only in South India and Burma has cigar smoking become general. Within recent vears how- ever, cigars seem to be gaining favor with the better classes of natives all over the country and this has created an in- creased internal consumption, while at the same time the Indiaii-made cigar has been becoming better known abroad I he export business is far more important than the internal trade and just before the war was steadily expand- 18 THE TOBACCO WORLD THE TOBACCO WORLD ing and had reached a total value of $498,500. In 1886-87 the cigar trade was valued at $64,887 ; in 1896-97 at $194,660 ; and in 1906-7 at $324,433. The export figures since then are as follows: 1912-13, 1,743,975 pounds, valued at $460,721; 1913-14, 1,825,625 pounds, valued at $498,500; 1914-15, 1,733,- 959 pounds, valued at $451,050; and in 1915-16, 1,667,735 pounds, valued at $406,975. About 80 per cent, goes to the Straits Settlements and about 8 per cent, to Federated Malay States; 86,033 pounds went to the United Kingdom in 1913-14 ; 30,633 pounds to European Turkey, including Crete or Candia; 14,584 pounds to Siam; 13,950 pounds to Gibral- tar; 10,025 pounds to the Bernindas; 9561 pounds to Aus- tral'ia and New Zealand; 9506 pounds to Germany; 8135 pounds to Levant and Black Sea ; 7830 pounds to Aden and dependencies; 5990 pounds to Ceylon; 5122 pounds to East African Protectorate ; 4899 pounds to Mauritius ; and 4890 pounds to Egypt. The value of exports from Madras to all countries in 1913-14 was $191,735; in 1914-15, $154,569; and in 1915-16, $138,004. From Burma in the same years exports were 820,715 pounds, valued at $299,781; 836,761 pounds, valued at $292,185; and in 1915-16, 787,379 pounds, valued at $259,934. Exports from Bengal and Bombay are almost negligible. There are three cheroot factories in Burma (at Kan- goon) registered under the Indian Factories Act employing in all 180 hands. In Chingleput, a suburb of Madras, there is one cigar factory employing 218 hands ; another in Madras employing 175 persons; and the most important cigar fac- tory in India is that at Dindigul, Madura District, South India, where 513 persons are employed. Another at Tnchi- nopoly in the same district employs 60 hands. Although as far back as 1876 the making of Trichi- nopoly cheroots was an industry of some consequence, a few years later the principal company in that region failed. Little progress was made until about 1881, when it was discovered that by importing wrappers from Java and Sumatra a cigar could be turned out that would please the eye of the consumer better than that constructed entirely of Indian leaf. This improvement gave an impetus to the trade that was needed to bring the cigars of South India to the notice of the world at large. Another favorable factor has been the grant of facilities for the manufacture of cigars in bond, which led to the removal of a large exporting fac- tory from Pondicherry (French India) to Dindigul. The usual output of an expert worker at these factories is 400 to 800 cigars a day, for which he receives from $6.49 to $9.73 a month in wages. In the pre-war year period the moderate-priced Burmese cheroots, made at Rangoon, were finding an increasing market abroad. Burma is to the Indian grower of unmanufactured tobacco a very much more im- portant market than all the rest of the world, and much of the Bengal crop is used there. It is considered a remark- able feature of the tobacco traffic that no attempt has been made by Europeans to organize a tobacco manufacturing establishment either within the great producing area ot Bengal itself or in Burma, where the P.engal leaf is worked up and returned in the form of cigars. The imports of cigars into India from foreign countries, which reached a total of 78,908 pounds, valued at $108,965, in 1913, fell off to 69,962 pounds, valued at $84,142, in 1914- 15 ; and 63,610 pounds, valued at $87,816, in 1915-16. Of the total in 191 3 14, 40,237 pounds came from the Netherlands, 16,895 pounds from the Philippines, 8213 pounds from the United Kingdom, 2797 pounds from Belgium, and 1687 l)ounds from Hongkong. Bengal took $57,536 worth, Bom- bay $40,504, and Sind $5567. The total export of tobacco of all descriptions from India in 1913-14 amounted to $1,555,168, of which $1,030,773 represented unmanufactured tobacco, $498,500 cigars, $5U32 cigarettes, and $17,018 other sorts (native preparations con- signed to the Maldives, Straits, Ceylon, and Arabia). In 1914-15 exports of unmanufactured tobacco decreased by 18,861,500 pounds and cigars by 91,700 pounds. France, Aden, China (Hongkong), and the Straits (the principal consumers of Indian tobacco) reduced their demands by 53, 34, 56, and 10 per cent, respectively. In 1915-16 export conditions improved and the total of tobacco of all descrip- tions exported was 26,345,033 pounds, valued at $1,427,782, or almost as much as in the last pre-war year, and of this total, 24,250,324 pounds, valued at $979,324, represented unmanufactured tobacco. The largest exports of unmanu- factured tobacco are from Burma, which sent abroad $393,- 276 worth in 1913-14; Bombay, $392,834; and Madras, $142,496. In recent years Indian tobacco has found good markets on account of the higher prices attained by other tobaccos. This induced larger exports to France, which ordinarily depends on Java for its supply. The United Kingdom and the Netherlands also increased their require- ments. Exports to Aden in 1913-14 were 9,7§9,105 pounds; Hongkong, 7,125,370 pounds; France, 3,576,923 pounds; Straits Settlements, 2,200,871 pounds; and the Netherlands, 2,196,050 pounds. In 1915-16 France took 7,539,204 pounds from India, exceeding all other purchasers ; the United King- dom, 5,479,145 pounds ; Aden, 5,204,346 pounds ; Straits Set- tlements, 1,840,552 pounds; and Hongkong, 1,698,338 pounds. Exports of "other sorts" of tobacco in 1915-16 were 439,142 pounds, valued at $20,663, almost all from Bengal and destined to the Maldives. With the natives of India, crudely cured tobacco leaf is usually reduced to a powder, damped, mixed with crude sugar or molasses, also various flavoring ingredients, and then made into large cakes. The pipe ordinarily used is a hollow vessel or cocoanut shell partially filled with water. Indian cured tobacco does not give an attractive outer wrapper for cigars, but it is said to make a good filler and to burn well. The curing is frequently done carelessly and the value of the output considerably damaged thereby. Indian cigars weigh more than Cubans or Manilas. Chem- ically, the mineral constifuents or ash of most Indian to- baccos contain much less potash than the fine American tobaccos, and there is usually too great a percentage of chlorides which affects the duration of glow and tends to give a black ash when the leaf is not especially selected. It is said that the only chemical deficiency of Indian tobacco. according to the results of several analyses, is in carbonate of potash, due to the poverty of Indian soils in this impor- tant plant food. Authorities believe that this can be over- come by complete and well-balanced fertilizers and proper watering. It is said that it is not so much the climate, soil and plant as the defective methods of curing that keep the Bengal tobacco in the inferior position it usually occupies in the markets of the world. The process of curing is not under control and is frequently carried too far, witli the result that the aromatic properties are dissipated and an objectionable pungent mass is left. For local use the to- bacco is very frequently soaked in jaggery. The native system tends to destroy the leaf and renders it as black as possible and liable to rot. A certain amount of progress in the methods of culture, manufacture, bundling and handing of the leaf in India has been made, but there is still i.uKn to be done. One of the governmental authorities d tnc country, the Director of Agriculture at Hyderabad, Dcrcan. states in a recent publication that he believes the '"^'J*^"^' tion of exotic tobacco will prove highly beneficial to Indi _ and that there is no reason why experiments with tlie (Continued on Page 20) 19 — ■■■■■■■■ M M 1 11 W M III, Results Tell the Story N epoch-making era is being created in the Cigar Industry by the excellent results rewarding cigar manufacturers who use our 1916 Crop of SHADE WRAPPERS {Whether Connecticut, Florida or Georgia) Are you sharing in this Wonderful Success? American Sumatra Tobacco Co. Largest Producer of Shade Tobacco In the World General Offices: 142 Water Street, New York ■ III w , .. ,, , , ,, „ ^ ^^ I '* " " " " -- - n n r- II —^ ll m THE TOBACCO WORLD i{M ■— CLASSIFIED COLUMN The rate for this column is three cents (3c.) a word, with a minimum charge of fifty cents (50c.) payable strictly in advance. m»t ■■ ■■ ■■ ■■ ■« ■■ ■■ ■« ■■ ■■ ■« »» ■ — For Sale. FOR SALE— 50,000 Sumatra-wrapped, scrap filler cigars, %23 per M.; 50.000 Florida-Georgia wrapper, Havana scrap filler cigars, $28 per M. Terms cash. Address Box 220, "Tobacco World." CIGARETTE PLANT FOR SALE. BIG BARGAIN. Modern plant for manufacture of Turkish cigarettes, New York City, can be bought very cheap. Owners entering other business. Two Ludington cigarette machines, fully equipped, several thousand boxes and attractive cartons, estab- lished brands, titles registered, good will, etc., etc. Terms very easy. A chance rarely offered for anyone desirous of entering the cigarette field. All communica- tions confidential. Address Box 212, "Tobacco World." FOR SALE — Twenty Universal Tobacco Stripping Machines. Machines, Box 214, care of "Tobacco World." Address FOR SALE— Twentv-foiir Miller. DuBrul A Peters suction tablei. in perfect condition. For a quick sale a very low price will be accepted. Address Box 151. "The Tobacco World." FOR SALE— Remedies Havana shorts, pure and clean. Guaranteed A-1 or money refunded. Fifty cents per pound. Also Vuelta shorts, of the hn#Bt quality. Edwin Alexander & Co., 178 Water Street, New York. Wanted. WANTED TO BUV-Several hundred cigar molds, perfecto shapes with full heads and invincible shapes. Address Box 215. care of Tobacco World. HAVANA SHORTS— Pure Vuelta; fine aroma. New York. Lopez, 353 East 78th Street, ADLER & MYERSON, INC., Buyers of Cuttings, Scraps and Siftings, . 332 East Forty-eighth Street, New York City. Tobacco Production in India (Continued from Page iS) should not be made, while every effort is being made to improve the indigenous variety. According to this author- ity, experiments with American toliacco on a farm in North Arcot, Madras Presidency, met with success, and the seeds from Sumatra leaf gave good results also. The imports of unmanufactured tobacco into India are small. In l'.n;M4, 137,061) pounds, valued at $26,697, came from the United States ; 50,685 pounds, valued at $27,856, from the Netherlands; 22,485 pounds, valued at $9378, from lielgium; 21,033 pounds, valued at $8579, from Germany; the total from all countries being 281,633 pounds, valued at $91,208, of which Bengal and Madras took nearly half each. In the last two years imports have very largely decreased. Under the classification "other sorts of manufactured tobacco" in customs statistics (as distinguished from cigars and cigarettes and evidently mostly pipe tobacco) it is shown that 115,524 pounds of such tobacco, valued at $40,192, were imported into India from the United States in 1912-13; 99,905 pounds, worth $39,375, in 1913-14; 111,204 pcmnds. worth $43,862, in 1914-15; and 81,747 pounds, worth $35,710, in 1915-16. The total from all countries in the re- spective years was 541,744 pounds. $354,875 ; 506,011 pounds, $344,538; 550,969 pounds, $376,711; and 551,875 pounds, $408,260. Of this Bengal took about half and Bombay a fourth. More than two-thirds of the imjmrts were from the United Kingdom in each year. In the Madras Presidency the cultivation of tobacco has been increasing, especially in the Tiuntur district, where about a fourth of the entire crop is grown. The climate and soil here are most favorable and on the sandy islands of the Godavery and Kistna deltas the well-known "lunka" tobacco is produced. No special steps are taken by the Government to limit or extend cultivation, except to en- courage improved methods of culture and curing. The im- port duty, imposed in 1910 for revenue only, raised the price of country tobacco and gave local production an impetus; apprehension of low prices on account of war led to a slight decrease in 1915-16. In 1910 the Government of Madras sanctioned the lease of a tract of land at Cocanada and appropriated money for experiments by an expert to grow Sumatra and Havana tobacco for cigar wrappers. An offi- cial report issued four years afterwards states that very fair success was attained, and that although difficulties in connection with curing and cultivation were being experi- enced, the crops raised were much better than those to be seen locally and the arrangements for curing, of course, superior. In the northern part of the Madras Presidency seed beds of Indian tobaccos are planted during August and Sep- tember and crops transplanted two months later. Harvest- ing takes place during January to March. In the southern tracts seeds are usually sown in November and the crop planted out about two months later. This is harvested dur- ing March and April. The number of plants per acre varies from 5000 to 15,000 in the north and from 15,000 to 19,000 in the south. Normal out-turn varies greatly from 900 to 2000 pounds of crude leaf per acre. The plants are always topped and suckered and the entire plant is always har- vested at one time. In the north the stem is cut into a number of pieces and carrying several leaves ; in the south it is cut entire. Curing the tobacco is done by air drying in the open. The plant, after cutting, is wilted in the field and then strung on twine and hung on frames in the open or in sheds open at the sides. For export the tobacco is put into gunny bags holding about 165 pounds each. It costs the i)roducer from two to four cents per pound to raise his tobacco and about two cents profit per pound is realized. Concerning the future possibilities of tobacco cultiva- tion in India, especially with regard to raising new varieties, the Director of Agriculture at Hyderabad, Deccan, states: "India is situated more favorably than the luiropean States where foreign varieties of tobacco have been accli- matized. In Europe the climate is such as not to allow of the full attainment of the original aroma, but Cuban seed has been successfully grown in Austria with a remarkably good aroma, and there is no reason why foreign seed should not be grown and the tobacco retain its original qualities if manuring and curing are properly attended to. for in this vast country a soil and climate should not be difficult to find suitable for thoroughly acclimatizing the plant. The j)res- ent stock is foreign to India, and as groundnuts and other crops become in course of time indigenous we ought s<)<>n to have an excellent tobacco on foreign markets, and India should be the chief tobacco supplier to the rest of the world." — "Commerce Reports." Charles A. Bond Becomes Philippine Agent Charles A. Bond, well known in cigar and tobacco cir- cles, has recently been appointed tobacco agent of the Philippine Government. His offices are at 546 West 124tn Street. New York City. Chief among his duties will be to inspect and to provide for the reconditioning of Manila cigars as provided for by the provisions of the guarantee o the Philippine Government. Mr. Bond will also have charge of the advertising oain- l)aign on Manila cigars, which is being carried on in this country. THE TOBACCO WORLD n^ sOl Just try mixing a little genuine DULL Durham Tobacco with your favorite pipe tobacco - its like sugar in i/our coffee n Guaranteed by • MC**veMATa *^ * J«. I 22 THE TOBACCO WOJil.lJ An interesting test for Harmony JUST to doubly convince yourself of Harmony's un- usual goodness, give a friend a "blind" pipe-load of Har- mony without mentioning its name. As he smokes it ask him: "What do you think that tobacco costs me?" Almost everxf man mil . guess a far higher fig- ure than the price charged for Harmony. Good tobaccos can cost only so much to make. A fancy selling price would add nothing to Har- mony's quality. Because Harmony contains as choice tobaccos as can be grown. And these tobaccos are blended in such accurate pro- portions that they retain all of their natural richness and character with- out loss of mildness. Harmony will prove to any pipe- smoker that "rich-mildness" can come only from a blend (A good tobaccos. The Ideal Employee A MAN with a superabundance of life and some snap is the ideal workman. He is often styled a live wire. It is hard to limit such a man. Every progressive industry is de- pe.'ident upon men with plenty of the initiative. An engineer has recently said that "any man who shows a desire, or dis- position to use the initiative in his work should be encouraged, even if he is not one of the elect who are supposed to supply the brains." The desire to take up new and difficult problems is instinctive with many. Some men have a kind of hound in- stinct to hunt down illusive game in the industrial woods. We would feed a hound, and *'sic" him on when he has scented prey. But we do not always do that with men. Mr. Paul Wells tells the story of a big quaint fellow who used to work in the factory at Leeds at a dollar and seventy-five a day. He was there for years, lugging and tugging at hard work, for he was big and strong. He wanted to get into the experi- mental department. They laughed at him. He had to stay where he was. He made his experiments at home, and one day he turned out the biggest invention the mills had seen in years. Then he went into the experimental department like a shot. The management was glad to give him a liberal con- tract and put him where he could be of the largest usefulness to his firm as well as to himself. The power of initiative in men does not grow well in the atmosphere of suppression and limitation. Long continued work on the same simple uninspiring cheerless job, with no outlook for larger opportunities in the future will stagnate dny life. We need inspiring as well as aspiring men ; men of com- mon faith in common men. "It is the right," says Mr. Met- calf, "of every worker that he and his fellow-workmen shall all have the privilege to participate in those activities which develop initiative." "Why can't you fix something like that for me," said a foreman to a young man who was keen for new tasks. Just a question and the fires of initiative were kindled. with the result that an equipment valued at nearly a thou- sand dollars, eliminating danger and saving thousands in operating expense was made and installed. Not lonj^ after that young man went up to be assistant superintendent in a factory that turns out an automobile second to none in the per- fection of its mechanism, and style, and in its luxury and beauty. Industry does not need so much gardens where initiative may be grown as warming ovens where with sympathy and appreciation it may be kept warm and alive. The world is tired of the destructive, prodigal, wasteful man. There is a cry for constructiveness, for aggressiveness, for an industrial faith in common men, and e very-day talent. — G. G. McChes ney, in "American Industries.'' HARMONY '^A PIPE BLENDc^ New Quarters for Columbus Cigar Company The Columbus Cigar Company, 88 North Front Street. a new concern in Columbus, C)., has leased the second and third floors of the building at 244-246 North Third Street, for the purpose of manufacturing and jobbing cij^ars and stogies. They are expected to employ from KIO to i:)»> people at the start. In addition to their own lines they are also jobbers for the 'Tleur De Venice" cigar, manufactured m Cleveland. Chapin & Gore to Go Out of Business As a result of the national anti-whiskey legi>lation, Chapin & Gore, for sixty years a widely known liquor house of Chicago, announce that they will go out of busmes • This firm also were extensive handlers of cigars t u ^^ trade being mostly on private brands. Charles '^^''"'^'^^ is president of the concern and well known in to'^^J'? .[.^ circles. He is also the president of the National Uistme and Wholesale Liquor Dealers' Association. THE TOBACCO WOELD The Value of Retail Merchants* Associations The association idea among retail merchants has never reached that stage where it could be called successful, be- cause most retail dealers do not believe it practical. They cannot see how it is possible for men who are competitors to meet on common ground on any subject, or how it is possible for them to work for the common good of all. The experience of successful association of retail mer- chants indicates that they are not judging correctly. There is great good to be obtained through merchants' organiza- tions covering every phase of business activity and never touching that bugaboo, price agreement. riuis, for instance, a live and active organization of retailers in a town of moderate size can cause the enact- ment of laws, beneficial or prohibitory, that will bring pros- perity to many or most of its members. For instance, in the proper apportionment of taxes, the regulation of mer- chants' licenses, of water rates, of peddlers, of itinerant merchants. Or they can cause the correction of many things which are business nuisances or menaces— as street comer loafing, poor police protection, inadequate fire protection. They can in their own body regulate the credit of an entire com- munity. A list of dead beats, a system of listing the credit responsibility of citizens— these things can be made to save thousands of dollars to the business community. An adver- tising censor committee to weed out the fraudulent schemes saves hundreds of dollars to merchants. Such a system of co-operative effort could even regu- late the tariff and could bring about fair legislation by the Legislatures of States and the Confess in behalf of the business interests. Get together with the" other merchants of your city — Smoke." ■' 23 American Sumatra Hopes for Big Export Trade Speaking to a representative of ^The Journal of Com- WV- '. !"' Lichtenstein, president of the American Sumatr. iobacco Company, last week stated that his con- cern ,s the largest grower of shaded tobacco in the world lonucr'^T' '^" ^^'^^' ""''''' •" ^^^'■^»^' Florida and d m u n '"^. :^"^^^»" ^ P^^ition to supply the market d n a„ 1. II 3^,d that it usually took three or four years oprociuce the standard tobacco, but that his concern had a large amount on hand at the present time. Part of the rop ni Georgia and Florida has already been harvested and hat in c onnecticut soon will be ready. It is his hope that f r he war the American Sumatra Tobacco Company will ^xpor ,ts product to all parts of the world. ;;;• f-'chtenstein declared that his concern was produc- $ 5 o i>' n '^'/ '""' ^^'"^ "^^^ ^" ^'^^^^ ^-"in& ^or from C n I n^T fn^'r''"'- '^'^ '^"^^"^'^" S"--^- Tobacco averred; ' ''^''' '''"'''" ^^ '*' ^'"^ ''" '^^ ^^'«^^d, he Com^l-Z Jb- F'«>^^' ^^'ho has been connected with the sorb I J^^/''^^^'^^^^^*^^"' ^^'^'^h ^'^^ ^^^^ently ab- ^vim tiH ompany as assistant to Mr. Lichtenstein raises it ?"" ^"^ T^^* '^' American Sumatra Company Con 'ec ient ? ^"'•^''^^^^^ 25,000 cases every year, from Ctl .V ""''■'• ^^^«^'^tes of Mr. Lichtenstein de- the eft- :?s nf\r'?'l''^ '^' '^"'P""^^ ^^^^^ ^^^^^^>' ^"^ t^ husines I ^^^- L'chtenstein, who started in the tobacco '"^>> when only twelve years of age.— "Tobacco." ofdr!!vi ''r'^n""'' ^^P^'-^^i^'it has authorized the payment facture. 1 fl^'-^^^^ upon the exportation of cigars manu- the nsl •'•' '^^"t^^"*^ ^ Company, of Tampa, Fla., with "^^ "I imported stemmed filler tobacco. MADE AT OUR NEWARK, N. J. FACTORIES •^ROCKY FORDK- BU^h'^^P A*""'"'*'"*'* ** °"r »«*"al f'ctorie. localed at PITTS- dukVjM. pa., a very attracUve and extensive Une of Cfaar* and S.og.e. to retail at 5 for IOc-4 for IOc-3 for lOc and 2 for 5c g.v.ng the Jobber and Retailer an exceptional margin of ^t Wrif For Fult Information UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. YEARS OF EXPERIENCE HAVE MADE PUNCH yl Cigar With Hardly a Rival MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AD6DST KPTTHAOEt. Cwml Keyiweitotife, 235 FIFTH AVE., MEW TOM Free I Free! SAMPLES Ask aad You Will Recair* ....FIFTH AVENUE.... A Union Made Cigarette of Quality lOc FOR PACKAGE of lO Moutkpiec*. Cork or Plain Tip I. B. Kriiisky, Mfr. r^w.;: T^. UVE DISTRIBUTORS WANTED E. H. GffTO CIGAR COMPANY FOR FORTY YEARS THE STANDARD Bt Whick dear Havana Ci«an Arm Jodcnd Writ* for Op«n Tarritory Factory: Key We«t. Flu. Naw York Offfica: 203 W. Broadway T. J. DUNN (a CO. Malivrs of The New Bachelor Cigar 40I-405 E. 91st Street New Yorh BACHIAS Havana Cigars For Hei of Means Renowned for Uniformity iS^EMTIFIEVBY THE GREEJ^ ANV GOLV BANV R. A. BACHIA & CO. 47 Watt Sixteenth St. New York 24 THE TOBACCO WORLD THE TOBACCO WORLD 25 TADEMA HAVANA CIGARS Ar^uellesy Lopez G Bro. MAKERS GENERAL OFFICE FACTORY WAREHOUSE 323 PEARL STREET TAHPA LEALTAD 129 NEW YORK FLORIDA HAVANA G. S. Nicholas & Co. 41 and 43 Beaver Street, New York DIRECT IMPORTERS of the highest grades of Cigars manufactured by the ' ^ Independent Factories of Havana all of which arc made under the personal control and supervision of the oldest cigar manufacturers in Cuba, thus retaining for each its own individuality. Price List Mailed Upon Request. HAVANA CIGARS pOMEO Y lUUETA The Leader In all the World's Markets a. S. RcprMtnUtlT*: Wa. I.Ujht, It tmi lt.R.T.IitT. f — 1 ■■ I ■■ BAYUK BROS 5 4 CIGAR THE PERFECT CIGAR Entire 1917 Connecticut Crop Said to Be Purchased Dispatches received from Hartford state that in ordinary years the absorption of the Connecticut Tobacco Corporation by the American Sumatra Tobacco Company wrould be a topic of great interest among the tobacco growers, but something of larger importance has taken place. The rush to obtain possession of the wrapper tobacco of the Connecticut Val- ley is said to be unexampled in the history of the industry. It is believed that within another week almost every pound of Havana seed and broadleaf tobacco that can be grown in that region during the present season will have been sold by the growers at prices from 25 to 50 per cent, above what they have received for many years past. The planting season for tobacco in that section ends with the month of June. The dealers waited until it was no longer possible for the farmers to increase the size of their tobacco fields in the year 1917, and then proceeded with the utmost celerity to offer them money for their crops when harvested that will make this the most prosperous year the producers of outdoor tobacco have ever known. Present prospects are that the yield per acre this year will be larger than during the past two or three years, and should this expectation be realized many of the growers stand a good chance to realize double the profit on their fields that they have gained in any former year. It is estimated that 80 per cent, of all the Havana seed tobacco and 50 per cent, of the broadleaf have been covered by contracts of sale, and if, at the end of another week, there is any tobacco grower in New England who is not in pos- session of an agreement by a responsible purchaser to take his crop at the high prices now oflfered it will be because he feels rich enough to hold his tobacco for the yet higher ])rices that may prevail by the time the tobacco is in the barn. The passing of the ownership of nearly one-hah' the shade-growing industry in this valley into the hands (jf a single concern is an event of great importance in that l)ranch of tobacco growing. The American Sumatra Tobacco Com- pany became the largest single producer of shade-g:ro\vn tobacco three years ago, when its acreage exceeded that of the Connecticut Company. The latter company has not in late years increased its acreage of 600 under cloth, while the former has had for several years shaded fields aggregating over 1000. As a result of two or three unsatisfactory years the Connecticut Company accumulated an indebtcdiu ss of over $:^00,000, which has not yet been entirely cleared off. The amount of cash to be paid by the larger company is ex- pected to cover all the debts of the Connecticut Company. The amount mentioned is $150,000, and in addition the stock- holders in the Connecticut Company will receive $900,000 m the preferred shares of the American Sumatra Company, whose total capitalization is to be expanded to $9,000. ooo. Marcus L. Floyd, president and general manager of the Connecticut Company and pioneer grower of shadcn To- bacco in this field, becomes the manager of all the planta- tions of the consolidated concern, and for him the change is a highly beneficial one, as his salary of $10,000 a year is to •be raised to nearly three times that figure, making him one of the highest paid agricultural directors in the world.— " [ournal of Commerce." "United" Gets Prominent Location in Wrightstown, N. J. The United Cigar Stores Company through their local representatives, Mastbaum Brothers & Fleisher, are said to have acquired one of the most prominent corners i» Wrightstown, N. J., where they will shortly open a store. Wrightstown will be the head'quarters of the Camp L'»^ Army Canton. 1UCKY Strike, it'$ called. And just exactly J as you prefer 95% of your food cooked, you will now prefer your tobacco toasted. Cooking (toasting, broiling, roasting) makes things deli^ ck)us, appetizing, and savory, because it develops flavor. You don't eat raw steak or drink raw coffee. You like toast better than bread— especially fresh buttered toast. We toast the Burley tobacco for Lucky Strike cigarettes todcvelop the utmost Burley flavor and seal it in, so it's always there for you. That's what Coasting does. ' You're in for a new flavor when you join the Lucky Strike Smoke circle— with the real Buriey cigarette. Ifs toasted How to T«.rWr •|M el to wc carried aiort kaadjijr iktt ■«f.Mtdkc*p bciici; lot liktly 10 cptil toio yoat op«B tlie pAckagt, »Mt •« *• tap Ml,, M ,iUwm "One of the wKertkement. In the big LUCKY STRIKE new.p.per campaign-the National Maga- 'me., bdlboard. and .treet car. are telUng the .ame .tory to million, of .moker. everywhere.' THE TOBACCO WORLD 1 CS:' .vV^ ■>' '.. STAG We are proud of STAG. And your customers will like STAG. Because STAG is the ripened product of " 1 56 years' experience in making good tobacco!" You lay a smooth, firm road to loyal patronage when you recommend STAG.* STAG hacks you up I 1 '> H A f C <> EVER-LASTING-LY GOOD TOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES <^^ JACOB WERTHEIM. New York President GEORGE W. HILL. New York Vice-President EDWARD WISE. New York Vice-President JESSE A. BLOCH. Wheeling, W. Va Vice-President JOSEPH F. CULLMAN. Jr.. New York Vice-President ASA LEMLEIN. New York Vice-President LEON SCHLXASI, New York Treasurer CHARLES DUSHKIND, New York Secretary New York Offices, S Beekman Street CIGAR MANUFACTURERS' ASSOCIATION OF AMERICA FREDERICK HIRSCmiORN. 54th St. and 2nd Ave., New York President CHARLES J. ELSENLOHR, 934 Market St.. Phila.. Pa Vice- President JOSEPH B. WERTHEIM. Slst and East End Ave., M'hafn. N. Y. ..Treasurer S. K. LICHTEN.STEIN, 40 Exchange PI., Manhattan, N. V .....Secretary tHE NATIONAL OGAR LEAF TOBACCO ASSOCIATION JOSEPH CULLMAN, Jr.. New York President W. J. LUKAWITZ. Dayton, O .Vice-President GEORGE BERGER, Cincinnati, O Treasurer JOSEPH MENDELSOHN, New York Secretary INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION J. A. BLOCK. Wheeling, W. Va .President WOOD F. AXTON. Louisville. Ky Vice-President RAWLINS D. B£SI. C^vi^ton, Ky Secretary-Treasun r TOBACCO SALESMEN'S ASSOCIATION OF AMERICA tO^m H. DUBLON .., President tOBERT E, LANE Ist Vice-President IKE RADIN 2nd Vice-President J( )SEPn FREEMAN .«>„.Treasur« LEO RIEDERS, 20O West HSth St., New York City ....Secretary Meeting 1st Thursday of each nMMith at Muonic Temiple, jUO Lenox Ave., New York. NEW YORK CIGAR MANUl^CTURRRS' BOARD OF TRADE GEORGE W. RICH President SIDNEY GOLDBERG .„ .*. Vice-Presidem A. L. ULLNICK Treasury MAK MILLER, 13S Broadway, New York ,...,.,....**»•«...... Secretary MMting 4A 'Smt^mw of «Mb month at HoM VM^n, Canadian Cigar and Tobacco Factories Conditions in the tobacco trade of Canada are fairly well reflected by the licensed issued by the Department of Internal Revenue for tobacco and cigar factories. Con- stantly increasing cost both of material and labor are bound to show their effects, and they, no doubt, are responsible for the decrease in the number of cigar factories from 247 to 221. The number of tobacco factories shows a net increase of one. The following table indicates the number of licenses issued by districts : Cigars Cigars Tobacco Tobacco 1915-16 1916-17 1915-16 1916-17 Belleville 1 1 • • • • Brantford 6 4 ■ • « « Guelph 7 » ■ • • ■ Hamilton 10 9 1 1 1* 1* Kingstoti 3 3 London 35 31 Ottawa 1 • • Owen Sound % 1 Perth 2 » ■ Peterborough 2 S Port Arthur 1 ■ • Prescott 2 s St. Catharines 9 8 Stratford . 4 4 Toronto 23 20 3 3 Windsor 7 . 7 3 5 Joliette 7 9 9 6 Montreal 45 39 39 43 1* 1* Quebec 2 i 6 5 St. Hyacinthe 10 9 5 5 Sherbrooke 7 1 1 1 Three Rivers 4 4 4 8 St. John 2 i • t « fl Halifax 3 8 * * • » Pictou 1 1 I f Charlottetown .' ■ * 4 6 Winnipeg 12 10 2 2 Moose Jaw 4 1 • • * • Calgary 8 9 3 1 Vancouver 17 15 2 1 V^ictoria 11 9 221 • • 83 • ■ Totals 247 84 ♦For exports. • K Judy Neustadter Dead of Cancer Judy Neustadter, a well-known cigar man of Portland, Ore., in earlier days, died at San Francisco recently. Can- mt was the cause of death. Twenty years ago practically everyone in Portland knew Judy Neustadter, and his Morrison Street cigar store was the rendezvous of many men now prominent in thai He was allied with M. A. Gunst & Company in earlier days, but left Portland some time ago, and recently had lleen traveling for a ^n Francisco cigar firm. Jime Sales Make New Record for American Tobacco Sales of the American Tobacco Company in June to- taled $8,600,000, which established a record for any snip month in the history of the company since the dissulution of the old combination. This was a gain of $2,500.00(1 over June, 1910, and $1,400,000 over May the previous month. THE TOBACCO WOBLD Wisconsin Crop Has Good Start Although a large percentage of the Wisconsin tobacco crop was transplanted at a later date than usual, favorable weather of the last two weeks has given it a good start and there is every prospect of a heavy yield. Rains the middle of July have been of great benefit and the present warm wave promises an early maturing crop. The plants are already spreading over the ground in a majority of the fields and the crop generally is in a healthy condition. The stand is exceptionally good. Buyers are keeping close track of the Wisconsin crop and riders have already been reported in the southern sec- tion, offering to contract for the 1917 leaf at ten and twelve cents, buyer to take all risk. This is the earliest date at which contracts have been offered for growing crop in this State. No farmers are reported to have signed up, most of them preferring to wait until the crop is ready for harvest or hanging in the sheds. A feeling prevails among the grow- ers that this year's buying will bring out a good deal of competition and that prices will range higher than for the 1916 crop. G. L. M. England Benefits From Demand for Cigarettes in Shanghai Great Britain supplied most of the increased quantity' of cigarettes imported into Shanghai, China, last year, which amounted to less than nine per cent. ; but the pre- vailing prices raised the value nearly $8,000,000. Cigars imported almost wholly for the foreign trade, increased from $180,410 to $397,662. Tobacco leaf, principally from the United States, increased by 4933 tons and $1,405,669 Importations were about normal, the advance in 1916 being due to the short receipts of the previous year. Not Smoking So Much in French Indo-China The consumption of tobacco, cigars and cigarettes has diminished in French Indo-China as a result of the reduced European colony and' war economy. Difficulty in getting supplies from Europe and increased activity in local to- bacco factories have limited the importation of these ar- ticles. The value of imported tobacco of all kinds, $800,000 in 1913, $1,090,000 in 1914, ^M,000 in 1915, and about ^50,000 in 1916. 21 The Tobacco World ^tttbltahed 1881 Volume i7 Auciwt 1, 1917. No. IS TOBACCO WORLD CORPORATION Bobart Bishop Han kins. PreaMent H. H. Pakradooni. Trecuurer WlUlam S. Wataon. Secretary Published cm the 1st and 15th of each month at 238 Chestnut Street, PhUadelphla. Pa. plUf'^^.^ ^TOod^lass mall matter, December 22. 1909. at the fOK ^gt», Phllndolphia, Pa., under the Act of March 3. 1879. aJBA2«f OFFICE: Persevcrancla. 8. Havana. Cuba. vr"!^r, ^'""*^ States. Cuba and Philippine Islands, 12.00 a ^'•" Canadian and foreign, $3.50. J mm0k»r •f mn4 P— tor ht ^' K. LEAMAN Leaf Tobaooo OfllM aiid BalMTMin HO 112 W. W.IIM St., LANCASTia. PA. WsMhMM: ■Ird-ln-Hantf, UiiaMtw O*.. Wm. John •ad LEAF TOBACCO ^nd Importers of HA VAN A 43 Market StrMt, Loncuttr. CARDENAS Almacen de Tabaco en Rama •PEOALTY-VWELTA ABAJO AND ARTUiaA 124 AMISTAD ST. HABANA. CURA HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA. NBW YOaX. N*. IM Watar SmM lU BKUnN, GUUIANT OHN F. HEILAND Lancaster County Fancy B'a LANCASTEl. PENNA. C A. KSAUSSMAN lm»«rt«r ml .-. w^S^^^A TOBACCO • • • E. L. NISSLY & SONS •ilOWmS AND PACKHI* OF CHOICE CIGAR LEAF TOBACCO CUU Bl«M Wwifi U il . pkMM I. bolt ?*. Lufeit iBitpniMt ■«« tti EipMttr tf !!&^ T.kce» il G. O. TUCK d. CO. INCORPORATED LOUISVILLE. HY., - . U. S. A, Ym hplrf tn Staplt ^ Prim MidML AU Uidi hi uf taitttf . 28 THE TOBACCO WOELD Tobacco Merchants' Association Registration Bureau, ^^'0^?!^? Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), Search (see Note B), Transfer, Duplicate Certificate, $5.00 1.00 2.00 2.00 Note A-An allowance of $2 will be made to members of the Tobacco Mer- chants' Association on each registration. , Note B— If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty S) titles, but less than thirty-one (31) an addUionalcW of Two Dollars ($2.00) will be made, and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. NEW REGISTRATIONS WORLD'S SPECIAL:— 40,286. For all tobacco products. June 30, 1917. American Litho. Co., New York City. GOLD TASSEL:— 40,289. For cigars, cigarettes, cheroots, chew- ing and smoking tobacco. June 30, 1917. Wyommg Valley C.gar Mfg. Co., Nanticoke, Pa. . STAR HAWK:— 40,291. For cigars. June 29, 1917. M. tisen- berg, Detroit, Mich. _ t i n ini"? t * m SAMMY:— 40,297. For smoking pipes. July 9, 191/. i- « n. Wm" j: SEIDENBERg'^&'cO.'S old FASHIONED CLEAR HAVANAS:— 40,298. For cigars, cigarettes, cheroots and to- bacco. July 7, 1917. Francisco Arango y Ca., New York City. JUICY CHEW:— 40,299. For all tobacco products. June ^, lyi/. The American Tobacco Co., New York City. H. H. DORANCO:— 40.302. For cigars. July 12, 1917. John W. Hvrnes Cigar Co., Mansfield, O. t i i? mi? SUPER TWINS :— 40,303. For all tobacco products. July 17, 191/. American Litho. Co., New York City. CHOICE DUTCH :— 40,304. For cigars, cheroots and stogies, luly 16, 1917. The Kildow-Lynn Co., Dayton, O. E A & 6. W. CAGAYAN VALLEY :-40,305. For leaf tobacco. April 11, 1917. E. A. & Otto Weber, Tuguegarao, P. 1. TRANSFERS A. P. H.:— 37,840 (U. R. B.). For cigars. Registered November 8, 1912, by G^o. L. Massey. Starke Fla. Transferred to Honda Cigar Making Co., Jacksonville, Ha., June 26, 1917. MINOS:-27.133 (Tob. Leaf). For cigarettes. Registered March 4. 1904, by Bulgarides & Apostolides, New York City. Trans- ferred to Peter Peyou. New York City, November 4, 1908, and re- transferred to N. D. Apostolides & A. A. Cntikos, San Francisco, MACEDONIA^'tOBACCO CO.:-29,762 Cnob Record) For trade-name. Registered March 23, 1904. by John Bulgarides and X. D. Apostolides, New York City. Transferred to Peter Peyou, New York City, November 4, 1908, and re-transferred to N. D. Apostolides and A. A. Critikos, San Francisco, Cal., March 30, EL PICADOR:— 40,290. For cigars. Registered May 31, 1917, by Niles & Moser Cigar Co., Kansas City, Mo. Ownership of trade- mark is based upon a transfer from the General Cigar Co., Inc., who claim to have used the trade-mark for at least eighteen years. LURIDO:— 28.879 (Tob. Record). For cigars, cigarettes and to- bacco. Registered August 21. 1903, by Geo. Schlegel. Traris- ferred to Schwarzkopf & Ruckert, New York City, January 27. 1909, and re-transferred to E. G. Perez & Co., New York City, February 10. 1909. and re-transferred to Adolph Frankau & Co., Inc., New York City, July 3, 1917. DIABLITA:— ^19.337 (Tob. World). For cigars, cigarettes and cheroots. Registered December 27. 1909. by E. G. Perez & Co., New York City Transferred to Adolph Frankau & Co.. inc., New York City. July 3, 1917. LA PRISA:— 34,042 (U. S. Tob. Journal). For cigars, cigarettes, cheroots and tobacco. Registered March 16, 1908. by 1 ley wood. Strasstr & Voigt Litho. Co.. New York City. Transferred to F. G Perez & Co.. New York City, March 8, 1911, and re-transferred to Adolph Frankau & Co., Inc., New York City, July 3, 1917. DIANITA:— 34,889 (Tob. Leaf on April 9, 1908), and No. 34,144 (U. S. Tob. Journal on April 7. 1908). For cigars, cigarettes, che- roots and tobacco. Registered by American Litho. Co.. New York City. Transferred to E. G. Perez & Co.. New York City. Novem- ber 2, 1908, and re-transferred to Adolph Frankau & Co., Inc.. July 3. 1917. LA SOLERA:— 33,473 (U. S. Tob. Journal). For Porto Rico cigars. Registered September 13, 1907, by E. G. Perez & Co., New York City. Transferred to Adolph Frankau & Co.. Inc., New York City, July 3, 1917. CANCELLATIONS MI AMORITA:— 40,277. For all tobacco products. Registered June 19, 1917, by Pasbach- Voice Litho. Co., New York City. Cancelled June 6, 1917. Six Billion Cigarettes Exported Last Year The cigarette counter at Uncle Sam's International Store last year did a big business. More than six billion "pills," valued at $12,000,000, were exported from the United States. Four billion of these went up in smoke in China, another billion in the Straits Settlements, a hundred mil- lions each in Siam and Hongkong and ten millions in our own Philippines. El iprmcipe Gales THE^OLD Standard IN PUREHAW\NA CIGARS SINCE 1854 TURKISH CIGARETTES CADO COMPANY, INC. 145 Lafayette Street - New York City BRANDS|^^;«- 10 for 26c 10 for 15c OUR BIOH-ORADE NON-BVAFOEATINO CIGAR FLAVORS ^^ ^ ^. . eh.r«cf» Make tobacco mellow and amooth in characw and Impart a most palatable flavor FLAVORS FOR SHOHNG aid CHEWING TOBACCO Write for Llat of Flavors for Special gjJ^^J^Egs BITUN. ABOMATIZEB. BOX FLAVOBS. PASTE SWEETENS TRIES & BRO.. 92 Reade Street, Newjor* ||« ■ M 1 ■■■■■■■■" " Cork Tips Cork BobWiM BOUCHER CORK l> MACHINE CONPAHY, Uc NEW YORK la-aaa west isth street "'^ THE TOBACCO WORLD 2i) 2G^ STREET & 9- AVENUf. NEW YORK MANOFACTUffERSOF Cigar Box Labels Bands AND Trimmimgs WESTERN OFFICE 179 West Washington St., Chicago. 111. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU A CO.. 129 Fifth Avenue, New York City jTHE MOEHLE LITHOGRAPHIC COl Clarendon RoAD&EAST37<=h St. Brooklyn.NY. CIGAR LABELS & BANDS BRANCH OFFICE no West Randolph St. ChicagoJll. CIGAR BOX LABELS BANDS AND ADVERTISING Established 18M WH. F. CONLY & SON Anctjoiieew ttd CttMiwiftB McrA«»*f 27 South Second Street, Philadelphia NEW VORK Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE q INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Owners and Manufacturers RACINE, WIS., - - - - U. S. A. M'/mx 22ni St and Second Ave.. NEW YORK ^1 MANUFACTURER OF ALL KINDS OF Cigar Box Labels AND TRIMMINGS. UUICAfH), 10.^ WU8T MONROK STRKET, LOUIS O. CAVA, Mvr. W^TEINER.SONS&CO 0^ -•or*. ClS^oSiJirc 11 . fiVfi^JT"^ irSTViiHERBUiioiNcNEW YORK. s§S5?a\1S^I lithographic specialists I^OLOING BOXES, y CIGAR & TOBACCO INDUSTRY manufacturers SPECIAL n PROCESS ETC. SKETCHES FURNISHED UPON REQUEST -\y m ^rai TOBACCO WOBLD Ltfpt MMMi if Ml Hi rn^ C^ffRlUbMis WM. WICKE RffiBON COMPANY WOOim AVEN AVmt^ GLDIDAU& NIW YCMt SM^riMdllM KEYSTONE VARIETY WORKS HANOVER, PENNA. Ocv raiboM. Si& b^illMi and Mi^nob RMm PifaSorSlmMlfaiGiiMorSn! l^akelB. StoekGvrit. GHvUisTrtal. WsWaMYi JOSEF. ROCHA Havana Leaf Tobacco Parttto 7 ViMltti Anita SAN MIGUEL IM HABANA, CUBA M. A. SUAREZ & CO. (S. «i C.) ""SJai^lr Leaf Tobacco nguns 39-41, Cabk "Cuetwa" Havana, Cuba LOEB-NUf)EZ TOBACCO CO. nVORTEM OP MAIATIU AMD HAViMA SM NO. THWD STREETp PHILADELPIUA K. STRAUS fc GO. HAVANA AND SUMATRA LSAP toba€k:o Ml, 3«» M§ m4m N. Tm^ m^ yhMiiitjili HIPPLE BROS. & CO. Li^grtw ei MnrauMi and Smuitaw imJ P^^rt of Seed LmI Tobacco Fmest ReUU Department m m • • 151 North 3d St, Philadelphia E.. Rosen'wald (SL Bro* 145 WATER STREET -.- NCW YOMI LESLIE PANTIN CommiMioii Merchant Leaf Tobacco & Cigars Conwiido 142, Havana, Cuba I. KArrENBURGH (B. SONS StUALITY HAVANA N«pmao 6. Havana* Cwba « ftft Broa4 St.* Baatma, MaM, ■U4^T EU^IGER & CO. facfcewadtoportaa OF HAVANA TOBACCO IS. nmt y«a oMM^in-tsy Pf«M si. MENDELSOHN, BORNEMANN A CO. HAVANA & POUrO Jl/CO TOBilCCO IM WATER STREET, NEW YORK PAaUHG HOUSES: HAVANA, CUBA. CATA^O. PORTO RICO THE YOftK TOEAGGO GO. ^ LEAF TOBAG€0 Caoa AvaaMt YMK. PA. HANUFAGfORBn OP OOAR KSAP lOftACSC^ MILTON H. RANCK la Dome^c Leaf Tobacco CMAms Cor. Doka ai^ C^attmit LANCASTER^PENNA. MAXIMILIAN STERN Havana Tobacco CUvd No. I . KUvhm.'CuIm 1 65 Fiont Sinal. N«w YoA ■8TA 1677 NEW FACTORY !«• H. W. HEFFENER & SON PateDted Wire Bound Shtppii« CaMt I mWiiMi ii MUra^AIIY AVE. YWK.PA. ail OUR ADVERTISERS Cigar Manufacturen American Cigar Co. ••■•••••.»•••....,., Arguelles, Lopez & Bro JSachia & Co., R. A. Hayuk Brothers Jlfhrens & Co Hobrow Brothers Dcisel-Wemmer Co, ,........, Dunn & Co., T. J Eisenlohr. Otto, & Bros., Incorporated '44" Cigar Co. "■* Page 24 23 24 Cover IV Cover IV *■•••■■•*■■■ ^ 23 3 •• *••••*»«••*•»», i ► *• ■»*^fce#«~ ^a , »*«««4S»»*4« •••f*>ji*««a«^«. *•••#*• I <;aio Cigar Co., E. H. .. (ieneral Cigar Co., Inc. .. (iutrra. V'., Diaz & Co. .. lewis, I., Cigar Mfg. Co. Lopez, Manual Lozano, F., Son & Co. ... .Mar:iia Advertising Agency . I'endas & Alvarez I'hilippine Tobacco Co., Im, I'ortuondo, Juan F., Cigar Mfg. Co. Kegensburg, E., & Sons Kodriguez, Salvador Kudriguez, Arguclle, & Co. Roigs & Langsdorf, Ao»«» ,.„ Sanchez y Hava ... t nion American Cigar Co, Ipni.inn, H» 9^«*»«a*«*i *W •«*•««• • • ■ ■ ^ Cover IV ..*.. Cover II • • • *•#•»•« • * 9 • t I * «••••••« ***#»**«ft9«« ■•*«•«, ^••'••••••f»« *«a*«»«ft«B^^ i**«****»t • ••••••■••• ^^ .•.*,G^w It ttmimm^m^^ I •*##«« *»9«^« « **»«»«#i,lj|«4^^f, ^^ Aiiierlcan Sumatra Tob«cco Co. I irlenai y Ca. ........... t-'i'"ger ft Co., Ernest ... " ■ i'urger Jlrei. ft Co. ... Hniand it Co., John F. .... ' ;'^ i'rus. A Cm ......... '^ inMinKh ft Sons. I. .... ''^■■' '--in.tn, E. A. '- v'' NiMU'z Tobaccd Co. ... '-'•'.I'liilia! & Sons, 8. ....... ' * Co., M. ................ i«l«fihn, Bowiemantt ft Co. "wr, Helnrich ....... w * *• » »»~* » t I S » #« ft 4* *«i « p » 4 g4 «^ y^ ] *•*»=•*»**, i « *■# #^ * # 1 B hit StJ >• * Sons. E. L. * Co., John F. ....... ■ Leslie , i'ine Tiiliaci-rt Co. ........ ■ Hilton II. ,„.......,.. ■ Tosc F. ^M ft Bro.. E. ........,.,.,,.;. . Maximilian ................... ♦» ft Co., K. .....................' »*•**•»»*< • r.#n^*» *«****», ^ rront I * S * S P"» 4 *^ #■*.,# » $ «^ , ... 19 ... 27 .. » * » ^"^ .. » .. M .. W .. » . , All .. 4 ., JO .. m .. ff f p is/ oVc*f ., ,%l • . * ■ Suarez, M. A Tuck ft Co., G. O York Tobacco Co Labels and Supplies • ^-m <•« ^ ft • ■ • « » Page .. 30 27 >.. ...... 30 American Lithographic Co Boucher Cork ft Machine Co. ....]... Fries ft Bro Heffener ft Son, H. VV ...!......." Heywood. Strasser ft Voight Litho. Co I^ystone Variety Works . Miller, DuBrul ft Peters Moehle Litho. Co Pasbach-Voice Litho. C^ ».,..................!!!! Racine Paper Goods Co. Schlegel. George . Steiner, Sons ft Co., Wm. .„.. Universal Tobacco Machine Co. ...... Wicke Ribbon Co., Wm Cigarette and Tobacco Manufacturers American Tobacco Co ,. J , .•••**„.,.,«,...... , ...........2L tado Co., Inc •••••" •— • ...•.....*...«♦............ Krinsky, I. B. . J, 1. a, Liggett ft Myers Tobacco Co Lorillard ft Co., P. .. Melachrino ft Co., M. Morris ft Co.. Philip . *^ ••■••'•••'••••••••»♦*•.....»..,,..., .Cover Patterson Bros.' Tobacco C^ Reynolds Tobacco Co., R. J. United States Tobacco Co. ............... ,. Ha^na Ag&^t m United States 29 28 30 29 30 29 29 29 29 30 23 2b 4 II Kuttnauer, August Landau, Charles ,.....,, Taylon Wm, T. ..^....1 Pipes and Smokers' Articlet ^iBttlli, Wm.. ft Cu Snuff Hclme Co,. Geo, W. ... ........................... Weyman-Bruton Cc. .,»..»,>.....-.........,...... ......... Auction Houses iomly ft Son. W. F. ....... . ., rLASSIFIEl) DEPARTMENT ............................ REGISTRATIOXS ..-,.,. — ................................. ........ ai ........ 24 I ........ 4 .Cover IV .......... W .......... a ^i^a-^ mA WE GUARANTEE Copenhagen Snuff To Be ABSOLUTELY PURE WE guarantee Copenhagen Snuff is made from the whole leaf of Tennewee and Kentucky Tobacco. We fuarantee the sweetening and seasoning and flavors and scent, m tact •rarything that is added to the tobacco or put on the tobacco, is pure and ■ay be used freely in food under the United States Pure Food Uws. ^ I ■" ~~' ^ ^ ^ ^ ■•.,,11" , Wa OUR OFFER THAT every iwer of Copenhagen Snuff can feel entirely safe and know that he is using a pure tobacco, we offer to any man (including our own employees) Five Thousand Dollars who will show our guarantee to be incorrect, or to any man who finds in Copenhagen Snuff as manufactured and shipped by us aaything used in the tobacco or on the tobacco that may not be used freely in food products under the United Slates Pure Food Laws. Weyman-Bruton Company 1117 Broadway ^^^ New Y«rk /y^ PRESIDENT Mr. Dealer-Tfais Sign onYbiirWindoui I i I and a Big Stock of John Ruskin Cigars in your store always means Big Business and Satisfied Customers. All prop^ressivc dealers recommend and sell John Ruskins — the^best and biggest value in the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS CIGAR MFG. CO.. NEWARK, N. J. The largest independent and mo«t progretaive cigai factory in the world. ^ ^ I I A J iijr. fe^ Havana, Cuba Estrella No. 19 Manufacturers of the old brands "Sol" and "Devesa de Murias" Independent factories Our Motto: Quality, always a little better than Havana's Best HUBIAS Why Bold Appeals to All There are no ifs or ands about BOLD. It's just a straight old- fashioned no frills proposition. Built on quality basis, and maintained along the same lines. BOLD came into this world above the rest and has stayed "Above Alt 99 »«■! 1 1 «!■ im—jn 4- BOBROW BROS. PHILADELPHIA VOLUME 37 NO. 16 TOBACCO AUGUST 15, 1917 WORLD •\ — — " " -- nn iiL HEADQUARTERS FOR MANILA TOBACCO Stripped and Unstripped Fillers The cheapest and best tobacco now available to the American cigar manufacturer PHILIPPINE TOBACCO CO. 'ew York Office: 123 Maiden Lane s»»«ii_^.. •M^wnm»^—» THE TOBACCO WOKLD Ul 11 11 ■■ n ■■ ■■ ■■ ■ I Wllw Behrens & Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands "Sol" and "Devesa de Murias" Independent factories Our Motto: Quality, always a little better than Havana's Beet HUBIAS)y *t» The standards of America Lorillard's Snuff, : Est. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccoboys — H^appees — High Toasts Strong, Salt, SWeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELNE CO., Ill Hfth Ave., New York Boost W D C Pipes and they will boost you. Every one is made with the care and quality which will make friends for you among smokers. A style, a price, to suit every man. TRADE MARK The Big Four BRIGHTON, SOc and up. WINDSOR, 75c and up! STRATFORD, $ 1 .00 and up. WDC Handinade,$l.SO and up. 24 shapes, genuine French Briar, and THE UNIVEFtSi^ PIPE W D C Pipe* are nationally advertised, at prices which are fair to the consumer and allow the wholesale and retail trade a reasonable profit. WM. DEMUTH & CO. New York and up U.S. LOEWENTHAL S. LOEWENTHAL B LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK YEARS OF EXPERIENCE HAVE MADE PUNCH Jl Cigar With Hardly a Rival MANUEL LOPEZ, Proprietor, 28 Kayo St., Habana, Cuba AUGUST KUTTNAUER, Gtaml RcrnstaUtlvt, 235 FIFTH A¥E.. HEW YOK ■ W M M I ■ ■' " ' ' • M. MELACHRINO & CO^ hic EGYPTIAN CIGARETTES You Cannot be Mistaken If You Stock the Easiest Sold Cigarettes M. Melachfino & Co., Inc., are purveyors and supply all the Courts, Embassies, 120 Clubs and 360 Regimental Messes throughout Europe GRAND DEPOTS OF i London, 6 Regent St.. S. W. Calcutta, 10 Goverainent Race CAIRO. Head Office and Factory M. Malachrino fit Co-. Inc. ( Capetown, South Africa Alexandria, Rue Cherifi Pacha Hamburg, 1 8-20 Grouse BickerttraaM AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE UST UPON APPUCATION 214-216 WEST 47th STREET, NEW YORK Volum«^ 37 THE TOBACCO WORLD Number 16 EsUbliahed 1881 A SEMI-MONTHLY For the Retail and Wholesale Cigar and Tobacco Trade $2.00 a Year PHILADELPHIA, AUGUST 15, 1917 Foreign $3.50 Unprecedented Prices Rule at Second Inscription of Sumatra and Java Leaf UNPRECEDENTED prices ruled at the Second In- scription of Sumatra and Java tobacco, held on August 3 at "American Frascati," in New York. Manufacturers and their representatives came from all parts of the country to bid, and according to reports most of the bidding was close, a fraction of a cent separating the successful bidder and his nearest competitor in several cases. From the standpoint of those conducting the sale it was an overwhelming success, but there seems to be some question in the minds of manufacturers as to just what the high prices paid will lead to from the factory stand- point. One time, some years ago, a certain manufacturer went to New York and purchased some extra choice Su- matra at $3 a pound, and when the story got abroad he was regarded as a fit inmate for a sanitarium for the feeble- minded. The manufacturer survived, but he has had no desire since to duplicate the purchase at that price. There are those who express the opinion that at the prices paid for some of the lots the profits on the goods on which it is used will show a very slender margin. It was certainly a "bull" market. And the "bears," if there were any there, were very uncommunicative. The prices at the Second Inscription exceeded the top mark at the First, and if that is any criterion, the prices at the Third Inscription, to be held some time in October, will prove an eis:hth wonder of the world. The competition was keen, and every one seemed anxious to purchase, but it was noticed that several of the large manufacturers, while bidding on a number of lots failed to get any of them, despite the fact that on two oc- casions one bidder guessed within one cent of the price the lot would bring. Yet this bidder stated that his was considerably under that figure, but that he was basing his f>ffer on the worth of the leaf and not on a speculative mar- Ket. It was the opinion of a number that by selling the to- ^acco in this manner it was bought at a price at least one ooliar higher than it would have been necessary to pav if fhe leaf had been left in the hands of the importers to sell in the ordinary manner. And this does not take into con- federation the additional expenses incurred by the pur- chasers for handling, storage, insurance and interest on the investment which in the cases of several buyers represented an outlay of a quarter of a million dollars. The successful bidders on the different lots and the prices paid were as follows : 10.15 A. M. Lot No. 19.— 194 bales Senembah My BK 3; Deisel- Wemmer Company, Lima, Ohio, at $3.4185. Lot No. 22.-98 bales SM Sumatra A 3; Wayne Cigar Company, Detroit, at $3.0285. 10.30 A. M. Lot No. 35.-278 bales Deli My E 3; H. Duys & Corn- pay, for 44 Cigar Company, Philadelphia, and R. G. Sullivan, .Manchester, N. H., at $4.2117. Lot No. 27.— 119 bales JH Deli 5 ; H. Duys & Company, for Bobrow Brothers, Philadelphia, and Eitel & Casselbohm, Louisville, at $2.4317. Lot No. 12.— 87 bales Deli My P 4 ; E. Rosenwald & llrother. for H. Traiser & Company, Boston, at $1.90. 10.45 A. M. Lot No. 24.— 101 bales Deli Ba My TH 3 ; H. Duys & Company, for Solis Cigar Company, Denver; H. C. Nolan M: Company, Philadelphia, and Ibach & Rader, Neumanns- town, Pa., at $3.9117. Lot No. 20.-165 bales Senembah PM 3; Deisel-Wem nier Company, Lima, Ohio., at $2.85. Lot No. 10.-72 bales Deli My M & K Lankat 6 ; Robert Schubert Company. Boston, at $1.55. 11.00 A. M. Lot No. 38.-68 bales Deli My TS 1 ; Allen R. Cress- man's Sons, Philadelphia, through Kruse, Quanjer & Com- pany, at $3,721. Lot No. 31.— 88 bales AST Co TO 1 ; E. Rosenwald & Brother, for Mazer Cigar Manufacturing Company. De- troit, at $3.6262. Lot No. 11.-84 bales Deli My No. 3; San Telmo Cigar Manufacturing Company. Detroit, at $1.60. Lot No. 15.-73 bales Deli My QM 3 ; H. Duys & Com- pany, for R. G Sullivan. Manchester. N. H.. at $1.7117. 11.15 A. M. Lot No. 25.— 190 bales Deli Ba My TL 3; E. Rosen- wald & Brother, for H. Traiser & Company. Boston, at $3.5463. Lot No. 9.-139 bales Deli My M 2 ; Joseph J. Schaefer. Dayton. Ohio, at $2.3517. Lot No. 8.-60 bales Deli My L 4 ; H. Duys & Com- pany, for Bobrow Brothers, of Philadelphia, at $1.77. ■■ ■■ ■■ n THE TOBACCO WORLD THE TOBACCO WORLD 11.30 A. M. Lot No. 28.— 109 bales Medan Tab My S Lankat 4; Allen R. Cressman's Sops, of Philadelphia, through E. Ro- senwald & Brother, at $3.51. Lot No. 29.-68 bales KFH 4; H. Duys & Company, for the 44 Cigar Company, Philadelphia, at $3.2517. Lot No. 4.— 110 bales Deli My AB 3; Allen R. Cress- man's Sons, Philadelphia, at $2.54. 11.45 A. M. Lot No. 21.— 204 bales Sennah Deli 111; H. Duys Si Company, for Bobrow Brothers, Philadelphia, at $3.12. Lot No. 32.— 135 bales Deli Lankat Tab My St Cyr Deli; H. Duys & Company, for the City of Straits Cigar Company, Detroit, and Halpern & Walters, Philadelphia, at $2.3217. ^ ^ Lot No. 5.-73 bales Deli My C 1 ; Allen R. Cressman s Sons, Philadelphia, at $2.47. Lot No. 6.-28 bales Deli My H 2 ; Joseph Wemreich. Dayton, Ohio, for $2.7166. 12.00 M. Lot No. 36.-327 bales Deli My P 1 ; Cullman Brothers, at $3,017. ^ ^^ ^ Lot No. 23.-70 bales SM Sumatra A 4; H. Duys cSi Company, Incorporated, for the Fleck Cigar Company, Reading, Pa., at $2.8077. Lot No. 7.-69 bales Deli My K 1 ; H. Duys & Com- pany, for the Emze Cigar Company and the B. & A. Cigar Company, both of Philadelphia, at $1.63. Lot No. 3.-57 bales Deli My AB 2 ; E. Rosenwald & Brother, for Hilson & Schloss, of Mt. Carmel, Pa., at $2.91. 12.15 P. M. Lot No. 26.-222 bales Deli Ba My Tandem 4 ; Otto Eisenlohr & Brothers, Philadelphia, at $3.8127. Lot No. 17.-114 bales Deli My TS 3; Deisel-Wemmev Company, Lima, Ohio, at $2.8917. Lot No. 33.— 129 bales Deli Lankat Tab My St Cyr Deli; H. Duys & Company, at $1.4617. 12.30 P. M. Lot No. 34.-248 bales Deli My 4; Deisel-Wemmer Company, Lima, Ohio, at $3,215. Lot No. 30.-18 bales KFH 5; Antonio Roig & Langs- dorf, Philadelphia, through Herman G. Vetterlein, broker, at $2.9654. Lot No. 14.— 30 bales Deli My PG 3 ; Waitt & Bond, Incorporated, Boston, at $3,027. 12.45 P. M. Lot No. 2.— 133 bales Deli My A 3; Deisel-Wemmer Company, Lima, Ohio, at $2.8217. Lot No. 13.-30 bales Deli My PB 1 ; E. Rosenwald & Brother, for H. Traiser & Company, Boston, at $1.9001. Lot No. 16.-31 bales Deli My Deli Toewa 4; Kruse. Quanjer & Company, New York, at $2.3223. Lot No. 39.-44 bales Deli My QB 5 ; Hinsdale, Smith & Company, for the Rush Manufacturing Company, Read- ing. Pa., at $3.24. 1.00 P. M. Lot No. 37.-258 bales Deli My PB 5 ; Waitt & Bond, Incorporated, Boston, at $3,677. Lot No. 18.— 29 bales W & VS Deli Lankat A 1 ; H. Duys & Company, at $1.3117. Lot No. 1.-34 bales Deli My 1 ; H. Duys & Company, for Bobrow Brothers, Philadelphia, at $1.6717. Following the Sumatra inscription was the sale of some fourteen hundred bales of Java leaf. This was mostly taken at high prices by leaf dealers on behalf of their customers. The purchasers and the prices paid for the different lots were as follows : 1.15 P.M. Lot No. 500.— 199 bales Ngoepit MA; Duys & Com- pany, at $1.2531. Lot No. 601.— 171 bales Ngoepit VD ; Kruse, Quanjer & Company, at $1.01. 1.30 P. M. Lot No. 502.— 92 bales Ngoepit MB ; Pretzfeld & Com- pany, at $1.28. Lot No. 503.-93 bales Ngoepit MC ; S. Rossin & Sons and E. Spingarn & Company, at $1.20. Lot No. 509.-88 bales 1916 D Tomy ; E. Rosenwald & Brother, for the Fred Opp Leaf Tobacco Company, St. Louis, at $1.31. 1.45 P. M. Lot No. 510.-149 bales 1916 D SG V ; Kruse, Quanjer & Company and Goldberg & Herzog, at $1.60. Lot No. 511.-163 bales 1916 A SG M ; H. Duys & Com- pany, at $1.29. 2.00 P. M. Lot No. 504.-249 bales Manang A; H. Duys & Com- pany, at $1.10. Lot No. 505.-72 bales Manang B ; H. Duys & Com- pany, at $1.01. 2.15 P. M Lot No. 506. — 88 bales Manang C; E. Rosenwald & Brother, at $1,025. Lot No. 507.-27 bales TML V; Kruse, Quanjer & Company, at $ .85. Lot No. 508.-28 bales TML M; S. Rossin & Sons, at $1.0425. The gathering of manufacturers and their representa- tives at ''American Frascati" was national in character, and they came to New York from all parts of the country. Among those present were : From Philadelphia: — Ben R. Lichty, Harry Eimer- l)rink, A. Van Paddenburg, of Otto Eisenlohr & Brothers. Incorporated; Sam Bayuk, Harvey Hirst. L. Kramer, of Bayuk Brothers ; Jacob Langsdorf, J. L. Kraus, of Antonio Roig & Langsdorf ; B. Lipschutz, Max Lipschutz, of "44" Cigar Company; Morris D. Newmann, of Neumann & Mayer; A. Balis, of B. & A. Cigar Company; John R. 'i'oung, of John R. Young; Arthur Loeb, of Leopold Cigar Company; Morris D. Neumann, of Neumann & Loeb & Company; William Bythiner, of Louis By- thiner & Company; H. C. Nolan, of the Peermont Cigar Company ; H. Hippie, of Hippie Brothers ; H. B. Grau- ley, Mr. Rose,' of H. B. Grauley ; Max Sondheim, Mr. Kel- lar, of Allen R. Cressman's Sons ; Herman Vetterlein, of J. Vetterlein & Company; Harry Bobrow, of Bobrow Brothers; Adolph Loeb, of K. Straus & Company; Louis Halpern, of Halpern & Walters. From New York:— Sol Furgatch, of S. Furgatch y Ca.; Eugene Klein, D. Emil Klein, Edmund Haas, of E. M. Schwarz & Company; Percival Levy; Joseph Berran. of Joseph Berran & Company ; Benito Rovira, J. A. Rovira, of Benito Rovira & Company; E. Kleiner, William Friedberg, of E. Kleiner & Company ; Ruth & Driscoll ; Fred Frese. of Fred Frese & Son; Ferdinand Cranz, of F. & K. Cranz: Max Maier, J. Holzman ; L Rosenthal, of Rosenthal Brothers; Frank McCoy, of T. J. Dunn & Company; t- Popper, Robert Popper, of E. Popper & Company: H^ 1'^'' fer. of B. Feifer & Company; D. M. Frank, of D. M. Franu & Company. ^ From Detroit:— Albert E. Bunting, Richard Helm, l.- Newhall, Oscar Rosenberger, of San Telmo Cigar Manu facturing Company ; Jacob Mazer, of the Mazar Cigar Lom- pany; Charies Davidson, of the Banner Cigar Company. Charles J. Spietz, Albert Worch, of Wayne Cigar Company. (Continued on Page 26) EDITORIAL CHAT AND COMMENT TilE highly speculative condition of the leaf tobacco market is emphasized by the prices paid at the Second American Inscription of Sumatra and Java tobacco held re- cently in New York. Higher prices were never anticipated for domestic leaf than now. Wisconsin, Pennsylvania and Connecticut growers are deluged with buyers and the prices being offered and asked are hysterical. In Havana high prices are being asked, and in many cases paid with- out argument. It is not a question of what tobacco leaf is worth, but what are you willing to pay for it. If small manufacturers expected to be helped by the in scriptions of Sumatra, they have been badly left, for the ruling prices have far exceeded the mark at which they could profitably buy. For the most part the Sumatra was pur- chased by the larger factories, and it looks as if many of the smaller ones using Sumatra will have to close down or use a substitute wrapper. Prices certainly indicate either a very present famine or an overwhelming fear of one. This is evidenced by the fact that at a sale of supposedly "nickel" wrappers the top price was 29 cents a pound higher than the highest bid at the previous inscription, where the wrappers were mostly suitable for ten-cent goods. There is a rumor in the trade to the effect that before the next inscription, slated for early in October, there will be additional Sumatra in this country in other hands than the syndicate. If this is true and the quantity is of any im- portance, it is quite probable that the prices at the next in- scription will recede somewhat. At the Second Inscription it was quite noticeable that the buyers for several large factories, while bidding fre- quently, made no effort to offer sensational prices. They proceeded on the basis of the actual worth of the tobacco and at no time did they show any desire to pay any more than that. As a result some of them did not secure a bale. Either these factories are well supplied or they have good reasons to believe that the present sensational prices will not hold. Should, however, prices continue to hold or climb higher, some of the manufacturers will have considerably more than the war tax to consider when they readjust the prices of their cigars. Mi^^^B a^^^^a ^kA.^ CP CJ3 Cj3 AN opportunity to dispose of a problem that affects the icigar manufacturing industry as well as most other »nes of manufacturing presents itself in this period of high and speculative prices of raw materials. The problem is the private brand, the existence of which has held back in hundreds of jobbing centers the progress of standard adver- tised cigars. The jobber having one or more private brands, naturally directs a certain amount of the energy of his or- ganization to these goods, which means that full attention •s not given to the advertised products which he dis- tributes. Manufacturers in other lines whose files are filled with back orders for their advertised products, have already taken a firm stand by notifying jobbers and dealers that they no longer have the facilities for manufacturing the private brands, due to the heavy demand for their standard products. Some cigar manufacturers have also done this and others are swinging into line. The high prices prevailing in tobacco markets, the unprecedented costs of production and the shortage of labor make it imperative that the cigar manufacturer, for the salvation of his standard brands and his business, devote every effort to taking care of his cus- tomers on his advertised products. When the jobbers and dealers learn that the private brand is to be eliminated, they will turn all their attention to the advertised products. And when the jobbers and dealers do this they will find that in the long run they arc profiting much more as a result. Advertised brands sell much better than private ones, and the same energy devoted to advertised goods that previously has been put into pri- vate brand work, will bring far larger results. ■^Ads a^Ad* ^hA^ CjJ Ctl Cj3 IS National Cigar Day to be laid away with the inscription R. I. P. over the final resting place, or is it to be a live issue? As far as we can remember, it never had but one real trial and certainly that is no test. A manufacturer would not consider that because he had advertised his brand for one day and did not get enough results to pay for the ad, that his brand was a dead one. Untiring perseverance and energy are absolutely necessary to the successful accom- plishment of any task. Now that the trade has been aroused from its lethargy by the Tobacco Merchants' Association campaign for bet- ter prices, this same organization is the logical one to un- dertake to put across National Cigar Day. Surely, the trade publications will lend their efforts to this as willingly as they have to the increased price campaign. Certainly it is worth the effort to revive National Cigar Day. The estab- lishment of this as an annual festivity for the smokers of the nation will identify the cigar and tobacco industry as nothing has ever done before — except possibly the annual contribution to the United States Treasury, and even that Is not unanimously recognized or appreciated. Out in Cincinnati the retail cigar and tobacco associa- tion of that city is planning to make October 13 Cincinnati Cigar Day. It might be a chance to change our luck by making October 13 National Cigar Day. By that time the war tax will probably give a patriotic reason why there should be more smoking done. There are many more retail associations now than there were two years ago. These can all be counted on to do their part. Let the Executive Committee of the Tobacco Merchants' .Association get together and work out a feasible plan to revive and establish National Cigar Day. d THE TOBACCO WORLD THE TOBACCO WORLD 9 DECLARES WAR ON WAR TAX BILL THAT the revenue bill reported to the Senate by the Senate Finance Committee is a measure in the interest ot the large corporations and inimical to the individual and small business man, is the declaration of Representative Claude Kitchin, of North Carolina, majority leader of the House of Representatives and chairman of the House Ways and Means Committee. The action of the Senate Finance Committee, of which Senator Simmons, also of North Carolina, is the chairman, is roundly denounced by Mr. Kitchin, who further says that the revenue bill as amended is in such shape that the House of Representatives cannot accept it. "When the Democratic members of the Senate Finance Committee and the Senate come to realize what is in this bill, they themselves cannot support it," he declared. "The Senate bill as it stands today has no chance of approval in the House." Congressman Kitchin attacks particularly the excess profits section as written into the Senate bill. He charac- terizes this as unfair and discriminatory, and working a hard- ship on many smaller merchants and business men, while "Big business" goes free. He does not favor the plan of taking the three pre-war years to strike a balance repre- senting normal business and assessing the tax on all above that at this time. Under this plan the more prosperous persons or corporations during the pre-war period, and equally or more prosperous now, have a larger exemption and pay less taxes — and in many cases no tax — than the less fortunate and less prosperous during that period, though it may be a competitor. "The Senate changes include as liable for the payment of this tax farmers, merchants, butchers, blacksmiths, etc." said Mr. Kitchin, "but exempts therefrom lawyers, doctors, officers of the Government and employes and agents, re- ceiving fixed amounts for their services. Employes and agents include officers of corporations like Gary, of the United States Steel Corporation; Schwab, Morgan and duPont. Why should the tax be levied on the former and not upon the latter? "A tobacco farmer of North Carolina, or Virginia, or Kentucky, or Connecticut — and there are many such — worth less than $20,000, making a pre-war profit of not more than $1000 — and many made less — will, by the hard work of themselves and family, make a profit this year of $6000, if present prices prevail. He will be made to pay under the Senate Committee's amendments to House rev- enue bill an excess profit tax of $2000 to help the Govern- ment out in its war struggle, while the American Tobacco Company, with a capital of $92,000,000 and $35,000 surplus, making over $12,000,000 a year clear profits, will not be made to pay a cent of excess profits, and, besides, by the Senate amendment to the income tax, this same tobacco company is relieved of tens of thousands of dollars of in- come tax yearly. "There is another discrimination in the Senate bill, so gross that I cannot refrain from mentioning it. The owner of a little independent cigar store, say, in Charlotte, N. C. ,with one or two thousand dollars capital, owned by a merchant of small means, giving his entire time to it. supporting his little family from its meager income — and there are thou- sands of such cases throughout the country — is given by the Senate Committee amendment exemption from the to- bacco tax of only 100 pounds of chewing and smoking to- bacco, five hundred cigars and one thousand cigarettes, while the United Cigar Stores Company of America, with over $30,000,000 of capital, over $2,000,000 of surplus, with a thousand stores throughout the country, making an an- nual profit of over $2,000,000, is given an exemption from the tax of 100,000 pounds of tobacco, 500,000 cigars and 1,000,000 cigarettes. "The House bill contains no such discrimination or favoritism," said Mr. Kitchin, "though the representatives of the United Cigar Stores Company tried to get such a provision in it, while pending before the Ways and Means Committee." Mr. Kitchin also criticises the action of the Finance Committee in reducing the taxes provided in the House bill to be placed upon cigarettes, chewing gum, smoking tobacco. and snuflf, so that the yield from these articles will be $15,000,000 less. >.<'• u., i_j. Edward Wodiska Heads Havana Products Company The combination of business and factories of the Ruy Lopez Ca. and Salvador Sanchez y Ca., of which Edward Wodiska becomes president, will be known as the Havana Products Company. John Wardlow will be treasurer, and Jerry Windmuller secretary of the new concern. It is understood that the factories of Salvador Sanchez y Ca. will be moved to the Ruy Lopez factory, in Key West. The selling organization will remain practically intact. In a statement which he gave out, Mr. Wodiska stated that he will give his own personal attention to the brands of both the Ruy Lopez Ca. and the Salvador Sanchez y Ca., and that he believes he will be able to develop a large dis- tribution for them. Increased Trade of Philippines For Fiscal Year From cable advices received by the Bureau of Insular Affairs, War Department, Philippine imports for the year ended June 30, 1917, show an increase of $6,000,000 over the total of the previous year, and a larger export trade by $10,000,000. Of the imports, valued at $51,983,277, Amer- ican goods comprised 53 per cent., and of the total ex- ports, valued at $71,715,375, the United States purchased 60 per cent, of the shipments, against 47 per cent, in 1916. Hemp shipments amounted to 132,482 long tons, of which 69,869 tons came to the United States. Although the total falls more than 10,000 tons below that of the previous year, high prices resulted in a value of $30,259,718, by far the highest ever recorded. Sugar alone of leading exports shows a material reduction in both quantity and value from the exceptionally large figures of 1916, the total shipments amounting to 234,308 long tons, of which 98,696 tons were for the United States. A reduced copra trade reaches a value somewhat larger than in 1916, and American pur- chases assume unusual importance, constituting 46,771 long tons of the 69,382 total. Increasing local manufacture oJ copra is evident in the larger exports of coconut oil, which nearly double in quantity, and with a value of $6,5(t<\000, closely approximate to the value of copra exported. Great activity in the cigar industry is also indicated in a large m- crease in exports from 152,000,000 cigars to 219,000,000 due entirely to the growing American demand. Tobacco Company to Operate in Brazil Decree No. 12,527, signed by the President of T-razil on June 28, 1917, authorized the Brazilian Tobacco Cor- poration to operate in Brazil. The head office of this cor- poration is at 200 Fifth Avenue, New York. Its capital is stated to be $50,000. and the purposes of the organization are planting, cultivation, purchase, manipulation, prepara- tion, manufacture, and sale of tobacco and tobacco products. Revised War Revenue Bill Under Debate With No Change in Tobacco Taxes ^— ••■ Washington, D. C, Aug. 14, 1917. (By Telegraph.) The Senate this afternoon as a committee of the whole agreed to all the amendments to the war tax on cigars, tobacco and manufactures thereof proposed by the Senate Finance Committee to the schedule adopted by the House of Representatives in the general revenue bill. C. L. L. Tl I R revenue bill, after many weeks' delay, has finally been reported by the Senate Finance Committee, and debate lias commenced. The committee devoted more than ten wt'cks to earnest consideration of the measure, spending nearly a week in giving hearings, at which appeared the representatives of the tobacco and other industries inter- ested. tt> plead for less onerous taxes than those provided for ill the bill passed by the House of Representatives. In addition to the hearings, the members of the committee conferred frequently with leading representatives of various iiiduslrics in an effort to get all sides of the question fairly presented. •"Tiirough the medium of these hearings and confer- ences.'' it is declared in the report, "the committee believes it lias been put in possession of the arguments for and against the various provisions of the bill and the amend- ments it has made thereto. It has at all stages of its labors acted with a keen sense of its responsibility and of the extreme importance of its action in its cflfect upon the coun- try and the successful prosecution of the war. It recognized the fact that the amount to be raised almost entirely through special impositions upon business and property represents the lar.<,'cst taxation budget in our history, nor was it un- iiiindfu! of the fact that those who will have to pay these e.xactiu!is will also have to furnish the larger part of the money to purchase the bonds to be issued to meet such part of our own expenditures as are not provided for by taxation and also such sums as we may from time to time be called upon i(» loan to foreign governments engaged with us in war n^Minst Germany." .\> a result of the changes made by the committee, it is estimated that about two-thirds of the additional revenue and about one-half of the total revenue from taxation for tliis fiscal year will come from the income and war-profits taxes. In fixing the rates upon incomes and excess profits. Iiowevcr, the committee kept constantly in mind the fact tliat tlic amount of revenue derived from these sources would depend upon the prosperity and activity of business and tliat to impose taxes which would tend to discourage enterprise and dampen these activities would tend to defeat tile lej^nslative purpose by reducing the revenue expected from tliesc basic sources. Moreover, it thought thati^ the '■ates upon incomes and excess profits were fixed at the high- est level consistent with best revenue-producing results, there might be but little margin left for such further in- creases in rates as it may be found expedient to impose to 'ncet luturc demands for additional revenue. Cigar and Tobacco Section of War Revenue Bill Unchanged in Revision by Senate Committee Little cigars, 25 cents per thousand. Cigars weighing more than three pounds per thousand, and retailing at 4 to ? cents each, inclusive, $1 per thousand. Cigars weighing more than three pounds per thousand, and retailing at 8 to 15 cents each, inclusive, $3 per thousand. . Cigars weighing more than three pounds per thousand, and retailing at 16 to 20 cents each, inclusive, $5 per thousand. Cigars weighing more than three pounds per thousand, and retailing at more than 20 cents each, $7 per thousand. Cigarettes weighing not more than three pounds per thousand, 75 cents per thousand. Cigarettes weighing more than three pounds per thou- sand, $1.20 per thousand. Tobacco and snuff, 4 cents per pound. Cigarette books of 25 to 50 sheets, Yz cent a book. Cigarette books of 5o to 100 sheets, 1 cent a book. Cigarette books of 100 sheets or more, for each 100 or fractional part thereof, 1 cent. Cigarette tubes, for each 100 or fractional part thereof, 2 cents. Stocks on hand with jobbers and retailers at time of enactment of act, above 100 pounds of manufac- tured tobacco and snuflF, cigars in excess ot 500 and cigarettes in excess of 1000, at any one place of business, an additional tax equal to one-half of tax imposed by Sections loo or 401. I 4—^ In making the several changes in the tobacco taxes con- tained in the measure, the committee declares it was influ- enced by statements from the Treasury Department that the taxes contained in the House bill would not bring in as much revenue as estimated, owing to the fact that the high tax would reduce the consumption. The committee was also guided by the statements of the tobacco men appearing at the hearings, who told them of the disadvantageous effects that would follow the placing of such high taxes upon their products. "The House bill doubles the present rate of tax upon tobacco and its products." states the committee in its re- port. "Tobacco and its products are already heavily taxed. It is estimated that, in round numbers, the internal revenue taxes for the Government from this source during the fiscal year I'M 7 amounted to $loo,ooo,ooo. and that the customs revenue from this sourcfe amounted to $.'J*2. 000,000. "While the House bill doubles the tax imposed upon tobacco, the Treasury Department estimates that the in- creased revenue will be materially less than double the amount raised under the present law. Manifestly this dif- ference must be attrilnited to the fact that the consumption of tobacco will be reduced by reasott ©f doubling the tax {Continued on Page Ji) * A* 10 THE TOBACCO WORLD THE TOBACCO WORLD 11 The Chain Stores Have Raised Their Prices — What Have You Done? THE retailers uf the cuuntry have mobilized and man\ of them are already in the lirst line trenches in campaign conducted by the Tobacco .Merchants' Association for an in- crease in the retail prices of tobacco products. The mobi- lization has l)een hastened by the action of the chain stores, who were among- the first to get on the tiring line, the United Cigar Stores raising prices on August 8, and the Schulte chain stores announciiig their advance in prices to begin todav, August 15. Let there be no slackers. The retailers' army has be- gun its advance on the trenches of the enemy— insufficient prices and meagre pro tits. There must 1)e no retreat. The situation in leaf tobacco markets can leave no doubt in the minds of the jobbers, dealers and consumers as to the situ- ation which the manufacturer faces. The burden must be passed on. The retail prices must be raised. Secretary Dushkind states that from all indications the campaign seems to be a complete success. The only thing that he is afraid of, he says, is that in some localities the re- tailers are going a little bit too far and are raising the prices somewhat too high, which he thinks may cause an un- pleasant reaction. The new prices of the chain stores have gone into effect on August 8. with the exception of New York City, where some of the brands of cigarettes will continue to be sold at the old prices for a few days longer, as owing to the pecu- liar conditions in the Metropolitan city, the readjustURMU of prices will be made gradually. Some of the new prices which went into effect in the "United" chain and "United" agencies, and others were: From 5 Cents to 6 Cents •'Lady Churchill Soberanos." From 6 Cents to 7 Cents "Ricooro Saratogas,'' "Ricoro l^acificos." "Ricoro Pane- tellas," "Palma de Cuba Coronas,'* "Palma de Cuba Londres C.rande." Palma de Cuba Media Perfectos," "Palma de Cuba Req. Londres," "Palma de Cuba Maximo." "Penefacto In- vincibles," "Capt. Maryat Invincibles." "Realidad Mon- archs." From 7 Cents to 8 Cents "Ricoro Invincibles." "( )rlando Poston Londres." "Mardi Cras I'revas." From 3 for 25 Cents to 10 Cents "Ricoro Cabinets," "dales ( lovernors." "Havana Amer ican Plunts." "Havana American Senators." ^ From 25 Cents to 30 Cents Double packages of "Moguls." "Murads." "Luxury,'* •'Melachrino," "Naturals," "Units." After August 15 the following changes in retail prices will be in effect at all of the Schulte stores: The following brands of cigarettes will be advanced from 10 for P^^^>c. to in for ir)c.. '.^o for '^."ic. oO for ()5c., PM» for $\:in: "Sultans." "Laurens," "Makaroff No. 15," "Lep- ton." "Unis." "Cado," "Benson i^- Hedges Quality Fins." Regular ccrtifical^ values will be given on the above brands. The following brands will be advanced from 10 for 2nc to 10 for 25c.. 20 for 50c.. 5o for $1.15. lOo for $2.25: "Con- topoulo," "Condax," "Fifty-six," "Makaroff No. 25." "Ln Marquise," "Mignon." "Pera C," "Pera D," "Salaam." "Starr ik Reed," "Vatiadis," "Twelfth Night," "H. P. W.,' "Bud," "Benson & Hedges." The following certificate values will apply on the abovf; brands: Two certiticates with each package 10s, 4 certiti- cates with each package 20s, regular certiticates with 5Us and 100s. "Nestor Imported Queens," 20 for $L00 to 20 for $LlU, 50 for $2.50 to 50 for $2.75, 100 for $5.00 to 100 for $5.50. "Nestor Imported Kings," 20 for $1.10 to 20 for $1.20. 50 for $2.75 to 50 for $3.00, 100 for $5.50 to 100 for $6.00. "Nestor Imported Superfine Moyen Mince," 10 for lUc. to 10 for 45c., 100 for $1.00 to 100 for $1.50. "Nestor Imported Extra Format Moyen," 10 for GOc. to 10 for 65c., 100 for $6.00 to 100 for $6.50. "Cirand Royal Little Cigars," from 10 for 18c. to 10 for 20c. ; "Cirand Royal Juniors," from 50 for 90c. to 50 for $1.00; "Terminals," from 10 for 15c. to 10 for 20c., "Hall's Pane- telas," from 5 for 12K'C. to 5 for 15c.; "Duplicators," "El Morello Perfectos,'' "V'aliosa Cabinets," from 6c. to 7c., 25 for $1.75, 50 for $3.50; "Havana Straights," from 5c. to Gc, 25 for $1.50. 50 for $3.00; "Educator Perfectos," from 7c. to 8c , 50 for $4.00; "Monogram Conchas," from 4 for 25c. to 3 for 20c., 25 for $1.60, 50 for $:L20 ; "Monogram Brevas," from 3 for 25c. to l(»c., 50 for $4.50 ; "Castilla Club House," from 10c. to 2 for 25c., 25 for $2.75, 50 for $5.50; "Bolsa I'.lites," from 3 for 25c. to lOc, 25 for $2.25, 50 for $4.50; "Polsa AN'ashingtons," from lOc. to 2 for 25c., 25 for $3.00, bi) for $6.00; "(irand Royal Aristocrats," from $!).oo per hundred to $10.00 per hundred ; "Journalist Perfectos," from $0.(H) per hundred to $10.00 per hundred; "Neuva America Perfectos," from 3 for 20c. to 3 for 25c., 25 for $2.00. William A. Hollingsworth, proprietor of three retail establishments, one in the United States Rubber Building, one in the Woolworth liuilding and one in the Waldorf Puilding. this city, has sent the following letter to Mr. Dushkind, as secretary and counsel of the Tobacco Mer- chants' Association : "Dear Sir: "I, as chairman of the Retailers' Council, congratulate vou upon the success of the campaign for better prices and living profits : and I offer to you my sincere thanks and ap preciation for the work you have so ably accomplished. "'i'he cam])aign proved both timely and effective. It has given the retailer a new hope, and a greater cont'ideiice in the future. It has brought order out of chaos. It has organized the several detached bodies of retailers through- out the entire country, bringing from them a unity of action that has heretofore l)een termed impossible. "It was especially pleasing to notice that the large chain stores were the first to put the new schedule of prices into ' effect. One can readily see why the heads of these con- cerns have become big men. They are always the first tu adopt the newer system, the latest methods, and the most modern equipment. "I am proud to have been associated with you in ^** enterprise, and though I am cognizant of the smallncss of the i)art I plaved. I shall always regard it a great honor. "I l)elicve this is but the first of a series of the good things that will come of this campaign ; the confidence that the entire tobacco trade has gained in organized effort \yiH help to solve many of the future problems of the industry. "The trade has learned the power of that twentieth century phrase, 'efficient organization.' "Yours very truly, "Wm. A. Hollingsworth." Nicholas Ehrlich, president of the Retail Tobacco As- sociation of Brooklyn, and a member of the Retail Council of the Tobacco Merchants' Association, writes the Tobacco Merchants' Association as follows : "Gentlemen : "I may report to you that the Retailers' Council has been receivings a large number of letters from individual dealers and retail organizations from various cities, ex- pressing their appreciation of the good work you are doing to help in maintaining retail prices. • "4'he character and contents of the letters are very en- thusiastic and encouraging. "Permit me, gentlemen, in the name of the Retailers' Council, to congratulate you upon the splendid work and assistance that you gave us to build up a forceful and in- fluential branch of your remarkable institution. " Ihrough your assistance we have branched out in 415 towns (in forty-two States). We have 900 members as special committees working for the maintenance of prices. W ith your splendid perfected machine you have demon- strated that it is possible to organize the tobacco retailers as well as retailers of any other trade. •The evil of price-cutting in our trade is mostly due to lack of organization. It is true that we need more members, more retailers to join the Retailers' Council. The sooner the more members we get in, the easier it will be for us to solve the problem of price-cutting. It is a national evil and must be solved through a national organization. "Vou are the only organization that has the means and resources of helping us build up a strong, forceful National Retailers' Council. For the short time of your existence you have accomplished very much for the tobacco trade in general, as well as 'for the building up of the Retailers' Council. "Vour present campaign for legitimate profitable prices m the retail trade is making remarkal)Ie progress among the retailers. Vour wonderful effort and endurance in your persistent campaign through the press, committees and per- sonal letters is showing remarkable results. "I'ermit me, therefore, to congratulate you and thank you for the kind and effective work you have done in the last lew months, in behalf of the Retailers' Council. "The many appeals, letters and circulars vou have di- rected to the retailers in the countrv. the educational cam- i'aign t(,r more profit and better business in the retail trade will not I)e in vain. Vour good work must and positively does hrmg good and speedy results. "Very truly yours, "Nicholas Ehrlich." Last week the following circular letter was sent out bv lie lohacco Merchants' Association of the United States. t<» something like .'ioo.ooo retail dealers in tobacco products: 'elluw Retailers: "J'V the time this letter reaches vou the great retailing ^ lani store systems will have raised or will be on the poiiU '" raismo the retail prices of tobacco products. "All standard goods will be sold at standard prices. '■J^'-c-cnt goods will be sold for 10 cents straf^t. ••»;t"cnt goods will be sold for 15 cents straight. Mivc-cent cigars will be sold for 30 cents, not 25 cents cents '"^'"""'*''"^ ^'8^^'^^^ ^^'^^ ^>^ soJ^ ^or 30 cents, not for ,v>5 ''^"uhle packages of 10-cent cigarettes will be sold at ^ents. n<,t 1.5 cents. "Double packages of 15-cent cigarettes will be sold at 30 cents, not 25 cents. "All excessive coupon features will be cut down. "Now, Fellow Retailers, the chain stores, our most lormidable competitors, have taken the lead in this move- ment for the betterment of the retail business; they have opened up the gates of higher prices and better and healthier trading conditions. It now remains only for us individual retailers to follow the lead, in order to establish fair retail prices and to secure a living profit on everything we sell. " 1 his action of the chain stores is an advantage of in- calculable value to the entire individual retail trade. All we have to do to make this advantage permanent, profitable and secure, is to raise our prices, each and every one of us throughout the entire United States, to an even level with the new prices now being put into eft'ect by the big chain stores. We must do this quickly, conscientiously, broad- mindedly and unanimously. "The great crisis of the retail price campaign has now been reached. The ultimate complete success or ignominious failure of this movement and of the very life and soul of the retail tobacco business now hangs in the balance; and whether the end is to be victory or defeat depends entirely upon the action which you and we and our fellow individual retailers will take at this time. "The tobacco industry is and has been for many years suffering from a multitude of trade evils. According to some of the letters we have received, the writers appear to be under the impression that the industry can be freed of each and every ailment in a single stroke. This, of course, is beyond the range of human possibility. Even the price- raising feature alone cannot be entirely corrected in a single day. All these inimical conditions must be approached and corrected one at a time. In due course this association pur- poses to attack and to remedy every ailment of the industry and eventually many important improvements will be effected. "Just now. however, let us concentrate all our efforts upon the first big step— profit-giving retail prices. "Reflected in the letters to some of our correspondents is the belief that the retailers' only hope for better profits lies in the manufacturer, who they seem to think has the power of making the retailing of tobacco products more profitable. This is a mistaken notion, and the sooner it is discarded, the better, **We all know that manufacturers are keenly appreci- ative of the fact that their success depends in a large meas- ure upc^n the prosperity of the retailer, the man who standi l)ehind the counter and hands out the goods to the con- sumer. The manufacturer fully recognizes the value of the distributor's friendship and interest, and he is just as anxious for the retailer to make a liberal profit as is the retailer him- self. "Put we also know that the manufacturer has no power to control the retail prices, .\lmost invariablv the price at which he intends his product to retail allows ample profit for the dealer. The trouble lies in the fact that the price at which the manufacturer intends the goods to sell is rarelv kept up l)y the retailer, and it is the sharp competition and reckless price-cutting among the retailers that reduce their profits to a minimum. "The retailer must necessarily work out his own salva- tion, and it is needless to say that both manufacturer and jobber are always ready to help him in every proper wav that the rule of fair trading and the law of the land perinit. P.ut manufacturing costs are unprecedentedlv high and are going higher and higher, and wholesale prices of tobacco products must continue to advance still further so long as {Continued on Pane 2Ji^ 11 12 THE TOBACCO WOELD THE TOBACCO WOELD l.i THE SALESMAN'S CREED By J. R. McCLESKEY rrtllF. frrcat majority of me„ who fail to accomplish what i then should, can charge their failure to annlessness- l-ak of a fived purpose aud fixed methods. Every man should have fixed in his thought a definite i.lea of what «■ -u ts to acconn.Hsh and then adopt a definite systemat.c H-Ood of reaching the desired end. In other words, have •fixed purpose in ;our work, know what that purpose -s and know wha route ou are going to take to aceompl.sh ,t Politl-al parties adopfplatforn,s, other organ.zat.m » ndopt creeds, business firn,s a.lopt policies, and why shou ' m u not adopt a platforn. a policy or a c-ed as a g-d n His work as an individual? It matters not what you ma> d. it so long as you have it, and for t-- -^;; ^J^ " .,ame, we will call it '"The Salesman s Creed, and here "I believe in the goods I am selling, in the firm I am working for. and in my ability to get restdts. _- believe that honest goods can be sold to honest men by honest methods. I believe in working, not wa.t.ng-m L^hine not weeping-in boosting, not knockmg- and in the pleasure of selling goods. I believe that a man gets what he goes after, that one order today .. worth two orders tomorrow, and that "» ™" •^./°7» Ld ouf until he has lost faith in hin«elf and h« Cre- ator. I believe in today and the work I ^-^ «l°«g ' "^ tomorrow and the work I hope to do. and m the sure Lard of right effort. I believe in courtesy- "J't ness. in fairness, in generosity, tn good cheer, m friendship and honest competition." If each and every salesman would adopt this "Sales- „,au-s Cree.l" and live up to it in his daily -'^ -«',,';'- vou could not fi.id type large enough to spell h.s ^^CU-N . i,efs analyze the "Salesman's Creed" a little and pick ,t to pieces, and see what we find in it. "I believe in the goods I am selling, in the firm I am working for, and in my abUity to get results." It is an undeniable fact that the results you accomplish depend upon whether or not you believe what you say you believe If vou reverse this statement and say to your- self "1 do n'ot believe in the goods 1 am selhng, m tlu' house I am working for. nor in my ability to get results, then vou kt.ow it is past time for you to cpiit your job and gc-t ai something you have faith in. as well as faith m your own ability to do it. Don't try to sell goods unless you believe they are good goods. . . Don't work for a firm unless you believe it is a good firm. Don't try to do anything unless you believe you can do it before you start. Now, do yon believe tliat •'Honest p:oods can be sold to honest men bv honest methods"? Tbe man who does not believe this will never make a successful salesman or a suc- cessful anything elw, in the end. After getting a right foundation by having faith in your goods, in your firm, in yourself, and in honest meth- ods here is one of the most important qualifications that go to make a successful salesman— "I believe in working, not waiting ; in laughing, not weeping ; in boosting not knock- ing • and in the pleasure of selling goods." Persistent and systematic effort is necessary to accomplish success in any- thing A cheerful spirit, a kind word, and a happy smile. get more orders than a grouchy, whining disposition that is always complaining about bad luck or poor business or something else that the customer does not want to hear about lie a booster always, not a knocker. Do not knock anvthing— not even the weather. If it is a dark rainy day. 'try to make up for it by the sunshine and cheerfulness that vou can radiate from within— you will sell more goods by so doing There are three rules that should be adopted l>y every salesman who wants to be a real success : First: Don't knock your competitor; if you can't speak well of him. keep your mouth shut. Second: Don't misrepresent anything to a cus- tomer ; if you can't sell your goods by telling the truth about them, get another job. Third : Don't be a booze fighter ; you can get along better without it than with it. There mav be days when we will have a little touch of discouragement in our work, but we all have the i.nvilege and the intelligence to overcome discouragement when it strikes at us. Memorize this sentence, and when you are discouraged just get out in a ten-acre field or a vacant building somewhere, and say it over and over to yourseh until you believe every word of it, and then go back to your work and see where your discouragement is : "I believe that a man gets what he goes after; that one order today is worth two orders tomorrow, and that no man is down and out until he has lost faith in himself and his Creator. I believe in today and the work I am doing, in tomorrow and the work I hope to do, and in the sure reward of right effort." It has been said that, "Poets are born and not made," and in years past some people have held to the idea that "Salesmen are born and not made." However, just the reverse is true, that -'Salesmen are made and not born. There is no man of ordinary intelligence who can n ad ana write who cannot develop in himself, in some (U'Kaee at least, the qualities that go to make up a successlu sale- man, provided he has the desire. In fact, the man who ^^^l absorb and put into practice all that is contained ni tl "Salesman's Creed," will not miss the road to success ver. ' ■ We mav not reach absolute perfection iu salesmansmp^ but we do know that the degree of our success >« '" «' j proportion to the effort we make in the right .» this encourages us to strive all the more ; and m o.ir st 'n ^ we will find each day a better day. a more succesM" ■ .^ and a happier day. if «« will carry with us c-'ntn'" J'.;^ we go about our work, the thought expressed m tn sentence of the "Salesman's Creed" : "I believe in courtesy, !n kindness, in ^^^''"^^^^ generosity, in good che«» m friendship and m competition." Making the Retail Tobacco Business Prosperous For All Time By U. B. ERNEST Ar Cl'-KTAIN periods of my existence I have been i)i-uuglit closely in touch with retail cigar dealers oi all suits and descriptions, in large cities and in small towais^ From my warped point of view at that time, 1 found most of them full of faults and none with virtues sufticiently apparent to warrant praise. Let me impress on your mind that I am speaking now of the average cigar dealer, not the exceptional one ; the tobacconist on the byways of a large city, in the small town and at the cross-roads. These are the chaps for whom I hold a brief, although it may not be api)arent. Any criti- cism uiiered is well meant and should the shoe fit some readirs of the TOli ACCO WORLD let us hope that the effect will be to stir them to an analysis of themselves and to pru\ e me a liar. The retail tobacconist has been, for the past many years, largely blamed and widely condemned for the meth- ods he eni} k>ys in the conduct of his business. This has been said behind his back. To his face he has been "damned with faint praise" rather than with sympathetic criticism of a delinite kind. The serious position of the retail trade today is due in no small |)art to the lack of interest on the part of the man- ufacturer and jobber in the most important link in the to- haceu industry, in this somewhat turbulent hour of our existence the retail cigar dealer is found dangling between hell and high water, and the cigar dealer is not the only ntailer in the same position. Xone of them are uncom- fortable by choice, but rather by neglect. rersonally. 1 am concerned with the circumstances surrounding his arrival in that somewhat undignitied situa- tion, hut the vital need of the hour is to salvage him with as little Kjss as possible. Apparently the Tobacco Merchants .\ssoci;ition has assumed this contract, and thev seem to he nueting with success at this writing, the latter part of July. Any organization which attempts to get half a million men. more or less, who haven't had every advantage in the uorM. and who are unorganized and afraid to trust eactt other, to agree to do a certain thing, even when it is for their own good, de.-vrves success. The verv fact that raisiiiff prices Will beneiit their competitors, as well as themselves, seems to be considered i)y many retail tobacconists as .i good and sufticient reason why they should not do it. Many tol)acconists would not be in that business if they could fmd an easier way to eke out an i xistence. Many nien <>\ education who have failed to succeed at their chosen )vork after a few years of half-hearted eftort turn to life insurance as a certain meal ticket. Xo greater mistake is ^'verniade. True, it ha.«? been the making of many a failure. Init it IS one line of business where only the closest atten- tion. ])erseverance and an optimistic and cheerful disjKjsition can succeed. I lure are no figures at hand which I can quote, but I 'ijivi sufficient information to say that at least 400 or 500 ^Ji^^ir stores change hands every month. In many cases these same stores change hands time after time. Often it 's due to location, but more often to the failure of the pur- chaser to realii^ thill be v&n ^t only as mttch om of his business as he puts into it— in most cases $50 or $100 In cash and the rest in notes— and that is about what he gets out of it, less the cash. The average retailer is, for the most part, unwilling to profit by the experience of others — certainly an essential characteristic of success. A purchaser will take over a cigar stock composed chiefly of unknown or private brands and w ithin a month will invest what little capital he has in more of them which the salesman assures him will net him a big profit and a quick turn-over. What the salesman ought to have said was a quick turn-over of the store — not the stock. The great strides of the United States in industry and commerce have been due more to individual effort than to assistance rendered by the Government. This is true of most democracies. The best examples of efficient develop- ment of industry and commerce are to be found in countries with a monarchical form of government. Here the business of the nation is fostered by the Government, financially and otherwise. Co-operation in such countries is essential. Further, it is successful as this terrible world conflict empha- sizes. The turning point for the allies began when they started to emphasize co-operation and co-ordination of the military and industrial forces of the nations engaged. Now practically one man speaks for each industry in each coun- try. These few directors gauge the efforts of the allies as a whole, instead of the heads of all the firms in each of the countries gathering together and lifting up their voices in wild discord. W'hat is true in the case of the allies is also true in the retail tobacco trade. Every retailer has been fighting for his own existence. The experience of the failure or of the successful man has meant nothing to him. Me has been. and is. fighting his battles for himself alone. The Tobacco Merchants' Association's campaign is a Step in the right direction. The prosperity of the retail tobacco trade is dependent in no small way upon the success of each individual dealer. And further than that, the pros- ^rity of the cigar and tol)acco manufacturing industry is above all de])endent upon the prosi>erity of the retail tobac-| conists of the country. The jobbers and manufacturers of the country ought to begin to realize that they must take a very definite inter- est in the retail tol)acconist. They should encourage the formation of local retail associations and lend their co-opera- tion to them. If they can help the retailer to become a more progressive dealer they will benefit because he will sell niore of their cigars. I do not mean in any one particular Store, but generally. Rvery nationally known l>rand will benefit in proportion to its distribution. The situaticm in the cigar manufacturing industry «s making it essential for the big factories to concentrate on a few brands, and to discourage the manufacture of private brands. This will have the effect of causing the jobber and dealer to concentrate their efforts on fewer brands, which will. T believe, prove profitable all around. There are at the present time at least two large cigar manufacturing concerns whose salesmen are instructed to do more than sell the cigars to the dealer^^ev are trained (Continued on Page ^o) 14 THE TOBACCO WOELD THE TOBACCO WORLD Restricting the Tobacco Industry in England Due to War Conditions THE restrictions placed upon the tobacco industry ni England during the war and the appointment of the Tobacco Control Board, followed by further restrictions, should be food for thought for the tobacco trade in these United States. A long war or a difficulty in floating loans may produce a parallel situation at home. In any case the trade in this country will not have wasted time if the); inform themselves of the lines of action in England as regards tobacco and cigars. ■ Herewith is produced from the August number of "Tobacco" (London), the tobacco restriction order of the Board of Trade, and the new maximum tobacco prices as ordered by the Tobacco Board of Control: The tobacco restriction order (No. 2), 1917, dated July 11, 1917, made by the Board of Trade under regula- tions 2 F and 2 JJ of the defense of the realm regulations. (Consolidating and amending the order and instructions previously in force.) Whereas, by regulation 2JJ of the defense of the realm regulations the Board of Trade have the like powers as are given to the food controller under regulations 2 F to 2 J inclusive as respects any articles of commerce to which the powers of the food controller under those regula- tions do not extend, where it appears to the board necessary or expedient to exercise any of those powers for the pur- pose of encouraging or maintaining the supply of any such article which is required by the pufeiic or by any section of the public. And whereas, by virtue of regulation 2 F these powers include powers to make orders regulating or giving .direc- tions with respect to the production, manufacture, treat- ment, use, consumption, transport, storage, distribution* supply, sale or purchase of or other dealing in or measures to be taken in relation to any article (including as to maxi- mum and minimum price) and also include power by order to require all or any persons owning or having power to sell or dispose of any article or any stocks thereof to place at the disposal of the Board of Trade the article or the whole or any part of the stocks thereof as may be directed by the board on such terms as the board may direct and to deliver to the board or to any person or persons named by them the article or any stocks thereof in such quantities and at such times as the board may require. And whereas, it appears to the Board of Trade expe- dient to exercise those powers as respects tobacco in man- ner provided by this order; Now, therefore, the Board of Trade in pursuance of their powers under the said regulation and of all other ])owers enabling them in that behalf hereby order as fol- lows: 1. All i)ers()ns owning or having power to sell or dis- pose of any tobacco, manufactured or unmanufactured, which is on or after the date of this order at ship's side or in any bonded warehouse, shall place that tobacco at the disposal of the lioard of Trade, and shall, if required, deliver the tobacco to the board or to any person named by them in such quantities and at such times as the board may direct. 2. No tobacco shall be delivered from a ship's side except into a bonded warehouse, and no person shall deliver or take delivery of any tobacco from any bonded ware- house without the consent of the Board of Trade, who may determine the quantity which may be delivered to such person at any one time. 3. No person shall buy, sell or do any act to cause a change of ownership in any unmanufactured tobacco lying in any bonded warehouse or at the ship's side without the consent of the Board of Trade, and any purported pur- chase, sale or other dealing contrary to this prohibition shall be void. 4. From and after the date of this order no person being a manufacturer of tobacco in a bonded warehouse or warehouses shall, without a permit issued by the Board of Trade, receive into that warehouse or those warehouses in any calendar month any greater amount of, tobacco than one-twelfth part of the total amount received into that warehouse or those warehouses during the year ended De- cember 31, 1916, except that if the amount received into any such warehouse or warehouses in any one month is less than the amount hereinbefore authorized so to be re- ceived, the amount which may be received into that ware- house or those warehouses in the next succeeding month may be increased by the amount of the deficiency. 5. When the Board of Trade gives consent to any per- son taking delivery of any unmanufactured tobacco, such person shall forthwith deliver to the Board of Trade a notice in the prescribed form, containing particulars of the nature and quantity of tobacco to be removed, the bonded ware- house from which it is to be removed, and the licensed manufactory or bonded warehouse to which it is to be removed, and any other information which the board may require, and the person taking delivery of the tobacco from warehouse or ship's side shall cause it to be removed direct to the licensed manufactory or bonded warehouse specified in the notice, and shall not allow it to pass into the posses- sion of any manufacturer of tobacco other than the owner of the specified licensed manufactory or bonded warehouse. 6. W'here any person applies to the Board of Trade for their consent to any of the transactions referred to in paragraph 3 hereof, such person shall furnish to the board such information as the board may require, and in particu- lar sh^ll state the name of the other party to the transac- tion, the amount and description of the tobacco affected thereby, the price or consideration and the place from ami to which delivery is to be made. 7. From and after the date of this order and until further notice, a person shall not. without the consent of the Board of Trade, sell or oflfer for sale, whether wholesale or by retail, any tobacco, manufactured or unmanufactured, at a price exceeding by more than such amount as the Board of Trade may from time to time allow the price at which tobacco of the same description and in similar quanti- ties and under like conditions affecting the sale or offer was sold or offered for sale by that person on the first day of May, 1917. 8. The Tobacco Control Board are hereby authorized to do all such things as may be done by the Board of Trade under this order, and all applications, returns, information and notices required to be made or sent to the Board o Trade shall, until further order, be made or sent to the Tobacco Control Board on their behalf. 9. No person shall knowingly make any false state- ment, return or representation to the Board of Trade or to the Tobacco Control Board relating to any information to be supplied under or for the purpose of obtaining any con- sent required by this order. 10. In this order the expression "tobacco" includes cigars, cigarettes and snuff. 11. Infringements of this order may be dealt with as - summary offenses under the defense of the realm (consoli- dated) regulations. 12. The tobacco restriction order (No. 1), 1917 is hereby revoked as from the date of this order,' provided that such revocation shall not, (a) Affect the previous operation of that order or anything duly done or suffered by reason thereof; or (b) Affect any right, privilege, obligation or liabil- ity acquired, accrued or incurred by reason of that order ; (c) Affect any penalty, privilege, obligation oi« liability acquired, accrued or incurred by reason of that order ; (d) Affect any proceedings or remedy in respect of any such right, privilege, obligation, liability, pen- alty, forfeiture or punishment as aforesaid; and any such proceeding or remedy may be instituted continued or enforced, and any such penalty, forfeiture or punishment may be imposed as if such order had not been revoked. i;j. This order may be cited as the tobacco restriction order (No. 2). 1917. Signed on behalf of the Board of Trade. (Signed) H. Llewellyn Smith, July 11, 1917. '^^"*^^^- i'ursuant to paragraph 7 of the tobacco restriction order (No. 2), 1917. the Tobacco Control Board hereby give notice that until further notice: Xo tobacco, cigarettes, cigars or snuff may be sold on or alter July Ifi. 1917. by retail at a price exceeding the I)rice at which such goods or similar goods were sold at the same establishment under similar conditions on May 1 U'lT. l>y more than the amount fhawn in the following schedule: ^''*" '"^^'^ ** Maximum increase of Retail Prices Allowed on and After July 16, 1917. Prices ruling May 1,1917: At the Rate of Tobacco and Snuff. Retailed at or below By^d. per oz Id peroz Retailed at over o/.d. per oz l/^d. per oz.' Cigarettes Manufactured in the U. K. ^old in i)acket, box or other container. Re- tailed at the rate of 4d. or less for 10. (The minimum average weight of this class of cigarette to be 29 to the ounce.) . i^d. per 10 retailed at over 4d. for 10, provided they are *v' - lbs. or over per 1000 cigarettes Id per 10 Sold by Weight Rmilcd at less than lOd. per oz l/.d. peroz. detailed at lOd. or over 2d. per oz. Imported Cigarettes. No iniported cigarettes will be allowed to be retailed at an increased price of more !^;" • : 9d.perl00 except on cigarettes weighing over 2V^ J'^s- per 1000 cigarettes, when the in- creased price may be not more than Is. per 100 Cigars Manufactured in the U. K. Cigars sold up to 3d. each inclusive 3s. per 100 4s. « If << a $1 4€ tt it tt tt tt tt " 4d. " 5d. " 6d. " 7d. 8d. (( tt tt tt 5s. 6s. 7s. 8s. (( tt n u tt Cigars sold over 8d. each (maximum) .'.*.'.'.'.' *8s. 4d.* Weight Whiffs 2H r^^r ^. 7 J. .J , , -cd. peroz. Individual cigars must be sold pro rata and in no case at a price exceeding the average price of each cigar when purchased by the box. except that the nearest halfpenny above the exact amount may be taken. Imported Cigars. No increase in price of imported cigars (other than those imported from British dominions, when the 10 per cent, increase may take place from July 16, 1917) beyond that charged on May 1 will be allowed before August 31, After August 31, 1917, the price of imported cigars may not in any case be increased beyond 10 per cent, above the prices charged on May 1 (reckoning on the selling price per box of 100). s v ^^ Individual cigars must be sold pro rata, and in no case at a price exceeding the average price of each cigar when purchased by the box. except that the nearest halfpenny above the exact amount may be taken. \Ianufacturers and dealers are from this date prohib- ited from placing on the market any new brand of tobacco cigarettes, cigars or snuff, from describing any existing brand by a new name, from altering the package of anv such goods, or in respect of cigarettes from varying the weight per 1000 without the consent of the Tobacco Con- trol Board being first obtained. Where an article was on May 1. 1917. sold in packets containing different quantities the price of the larger packet may be increased pro rata to the new price for the smallest packet. Adequate provision has been made for the necessary adjustments of the percentages of profit of the distributing branches of the trade. Nothing in this schedule will be retrospective. (Signed) Lancelot Hugh Smith, Chairman of Board. Frank Towle, Major, Charles Duncan, . , _ Members of Board. Board of Trade. July 11, 1917. $$ tt English Paper Commission's First Orders The Paper Commission's "fiat" is : (1) No advertising or other insets shall be put into l)ackets of cigarettes. Vl) No showcards or dummies shall be made or issued All we can say is. 'Toor little boy, no longer will you be able to ask the smoker for cigarette cards." But seri- ously, the cigarettes will not be well protected. They will be no better preserved in the packet than "Woodbines" are. The consumer must use a case. That is all. It doesn't matter really at all. from the trade point of view, though some of our friends may contend that it does matter. No showcards or dummies ! Well, window dressing will have to be "open." few articles displayed. Here is an oppor- tunity for the ingenuity of the window dresser— rara avis— or of the tobacconist himself.— "Tobacco" (London). ll i f i m Tack Turner has recently purchased tlie cigar and news- stand of Amos Caffee, in the Square, Carthage, Mo. \6 THE TOBACC 0 WORLD THE TOBACCO WORLD 17 HAVANA LETTER Havana, August «, I'JM. rpillC arrival in our market of several prominent buj^ers I iron, the United States has animated the marke to a irtain extent, and there have been severd sales of lo«^ iMul \e.'as ..f \uelta Abajo and also of 1 artido rezagos. ' o ev er t socn,s that until the tariff quest.on, or rathe the n«v tax that the United States Government .s gomg o IL on the tobacco trade, is definitely settled, there w.U be onlv a small l)usincss done in Havana tobacco A nerican n,anufacturers, and naturally the leaf def- ers too do not know where they stand on account o the ^; t°s m,d thcv are afraid to go ahead and do any^ bus,- ^rs bile this .natter is still undefined. The wr.ter know. Ihat the naioritv of the n.anufacturers in Tampa and othe m'nu act n- ng centers, who usually make c.gars m the dull : "on which they carry in stock f-.,f-/"- ^ J^^^'^ have n.ore orders than their output w,ll allow the to exe cute, have been afraid to manulacture any stocks under the "^■■^it^uSrs ,in,it then.selves to making only c^ga» which they can ship out innned.ately u. -''''^"^J"^ c-iu"ht wi h anv stock on hand when the new tax law goes , ;r 'fflct. This naturally cuts down tl- l.rud"ct,on a. cigars and. consequently, the co-isunipt-on of 1^» "'^^^^°; lor the same reason leaf dealers are afraid to make any , rchases for speculation, and all this together creates a ve vdnU state of aiTairs for the Havana market. Up to „2 to all this bad to be added the absence of any stock.. :roUUobacco. or tobacco of an> description m the avana market However, the new crop ,s commg m last now anU a stock of tobacco is accunu.lating in all the warehouses. Several tho.isand bales arc comini,' m every week by boat from Vuelta Abajo and a large quantity arnves every V 1 "ilroad. Remedios tobacco is also -cumulating and tb-cre is now quite a considerable quantity in the hand. of leaf dealers in this city. . ,„harro \ number of sales have been made ot cigarette tobacco, such as Colas of Vuelta .\bajo and liote of Remedios, to cigarette manufacturers, and contrary to reports early m ;'e season, which mention very low price, for |^.ese grades. the sales closed in the last two weeks have been a ver> eood prices. Kigures like S-io for Uolas and $2-' aid !>-. for Bo e of Remedios. seem to be considered reasonab e bv nve« and there are sellers unwilling to accept these nrkes F.arlv ifl «h« Ma«on there were parties who weiu ^ ou^d spreading the report that these grades -""Id have to sell at figures which amounted to about just half oj what is being paid now. ^ ,aw hn1p« -is fol- Sales during the fortnight aggregate 1887 bales as to lows: Vuelta Abajo and Semi ^-uelta, !.71 : Partido, U.l. and Remedios, 155 bales. _. . ,„ «„,,»)• lluvers were: American, 161: exporters to South Americ'a. 440, and local cigar and cigarette manufacturers. "" rfarrivals were: Frank R. Diaz, of V. Guerra, D.ia^ & Company, .of Tampa; Jose Lovera, of Jose I^ov^ra 8. Coninany, of Tampa; Enrique Pendas, of Havana-Amen- St Sanv. of Tampa: Manuel Garcia, of f^fecto Gar^ cia & Brother, of Tampa; Matt Wengler. of W engler & Mandell. of Chicago ; Arihie Wengler, of Chicago ; Joe Men- delsohn, of Mendelsohn & Bomeman. of New York Cit>^ oe Fernandez, of S. Joseph & Company, of CuKiunat, ami Celestino Vega, of Cetestiuo Vega & Compan^,^of^1 ampa. Tobacco for Our Troops Abroad (From Our Washington Bureau) Washington, D. C, August 13. IN'IX RM \TION made public today by the State Depart- • ' inent' advises that the brench Ambassador has delivered a message in which he declares that the French Minister of 1-inance has authorized the entry without payment of duties of parcels sent from foreign countries to soldiers of the Vmcrican expeditionary corps. No other examination will be required than an identification of the parcel and the transmission to the destination as marked. The same acili- ties are extended to shipments made to wounded soldiers under medical attendance in hospitals. Among the articles which may be sent over duty free are tobacco, cigars and cigarettes. These invoices are ex- empt from customs duties, statistic dues and, if any, internal revenue taxes. Coincident with the receipt of the oflficial notice of the raising of the dutv bars, the Post Office Department begms its work of planning an adequate service to handle the great number of parcels which will immediately begin flowing from this country, to Prance. . . » , Tobacco and other matter for troops abroad, sent by parcel post, should bear postage at the rates designated tor ihe eighth zone, and are limited to a weight of twenty ''""^lail addressed to members of the forces abroad should bear" the complete designation of the division, regiment. companv and organization to which the addressee beloi^s as well as the name and address of the sender. No attempt should be made to designate the location of the unit to which the addressee belongs. The proper manner in which to address packages is as follows : John Smith, Jr., Co. X, Infantry, American Expeditionary Forces. The mailing of parcels addressed as above wiU result in their being sent to the post ofhce at Xew ^ ork, where the will be prepared for shipment across the ocean. n 1 r.u ce provision has already been made for handling this ma t as it arrives. Postal clerks have been sent abroad .ai d n sort and send the mail right along to the v''"""^ "";,'; the field and everv assurance is given that pacl and letters addressed in accordance with the form decided u,K^ by the department will, barring accidents, be received .alel> b'v those for whom they are intended. ' Tobacco intended for distribution among troops wher the, sender has no individual recipient in mind, can be sen othe Red Cross or the Young Men's Christian Assouat on ^ anv other of the many societies that are '"f "« ^ 7,7, comfort of the soldiers, any one of which -'"j-; j'" ^ sent where it will do the most good; or it can he sent hospitals abroad, or to the chaplains of the various com According to reports received, tobacco and reading .nat- ter are by far the most popular thugs that can w ^^ abroad. Tobacco, of course, is the best liked, forjt ^ hand at any hour of the day or night and takes up bn^ tt^^ room, whereas reading matter is useful only ""d" J'^^ ,,^ conditions and cannot always be carried ever> where soldier goes. .hould Packages intended for sWpment by parcel post sh be prepaid at the eighth zone rate of twelve cents a pouna. Manila To American Smoiters a mild, free-burning cigar guaranteed by the Philip- pine Government to be of prime tobacco, hand- made in a clean, sanitary factory under the constant supervision of competent American Inspectors. Manila offers to American dealers an opportunity to obtain a fair profit from a cigar trade growing wonderfully as the quality and charac- ter of Manila cigars are better known to smokers in the United States. Offe dOMZ"^.' =THERE IS MONEY IN MANILAS Manil List of factories and American importers furnished on application to a Ad. Agency, 546 West 124th Street, New York 18 THE TOBACCO WORLD FROM OUR WASHINGTON BUREAU THE Treasury Department has modified its decision that no information in regard to imports and exports should be eiven out by customs collectors to provide that such ni- formation in regard to specific commodities as may be avail- able from the records may be furnished to trade papers, trade organizations and commercial boards upon request. No statement issued shall cover a period of less than one week, nor be given out less than one week after the close of the transactions covered by it. In no case shall such m- formation be given at a time or in such manner as to dis- close or indicate the name or the date of arrival or de- parture of vessels by which the merchandise was imported or exported, nor the name of the importer or exporter. t i THE outlook is very poor for the passage of the bills re- cently introduced into the House of Representatives, providing for the addition of tobacco to the regular rations of the Army and Navy, to be issued to the men in quantities not to exceed sixteen ounces per month, in view of the recommendation of the general staff to the Secretary o War that it should not be added to the present rations. In view of the suggestion of the general staff, the Secretary of War has decided not to recommend to the President the addition of tobacco to the regular army rations and it is probable that the same action will be followed by the Secre- tarv of the Navy. ^ - £ r.^ ' This proposition of which many oflRcers are in favor, has been considered carefully in the various f P^^^^s of its effect upon the efficiency and contentment of the enlisted personnel of the expeditionary forces m France It is de- sired to do everything that is possible for the welfare of the men serving abroad, and as there inevitably is the usual per- centage of men addicted to the use of tobacco it was sug- Tested that this article very properly might be furnished free of cost instead of being carried, as now, as a part of the stores that are purchasable by the soldiers at cost. ^ • The conclusion not to add tobacco to the ration was de- termined by the realization that such proceeding would cre- ate criticism on the part of tobacco opponents outside of the militarv service, who invariably would regard it as their duty to spring to the rescue of the young men that might be led into the habit of smoking. THE American ^d Cross has taken advantage of the recent offer of the Liggett & Myers Tobacco Company to donate, for the use of the American troops abroad, 500,000 "Fatima" cigarettes. 500,000 "Piedmont" cigarettes, 500.0(H) "Chesterfield" cigarettes, 10,000 five-cent packages of \el- vct,** 10,000 five-cent packages of "Duke's Mixture, and 10.000 ten-cent plugs of "Star." , The acceptance of the offer at this time was occasioned by the receipt of a cablegram from Paris, to the effect that a previous shipment of smoking and chewing tobacco had been lost at sea, and asking for another supply immediately. The ca1)legram was as follows : "Please arrange ship ten tons tobacco earliest date ; 60 per cent, cigarette mixtures; 20 per cent, pipe tobacco; 20 per cent, chewing tobacco. For use of troops. No suitable tobacco obtainable here. Supply American tobacco ex- hausted. Y. M. C. A- shipment lost. Prompt shipment im- portant." THROUGH the medium of a letter to one of the local newspapers, addressed to the men of the city, a move- ment has been started toward the conservation of cigars and cigarettes, that the men who will soon be in the trenches across the sea may have tobacco. The author of the letter is Mrs. Alice Underwood Hunt, widow of Governor Hunt, of California, who once went alone and unarmed over Ute Pass to hold council with un- friendly Indians, who had enever before allowed a white man to cross the pass and live. In her letter, Mrs. Hunt suggests that men smoke every bit possible of their cigarette or cigar, instead of throwing it away half-smoked. By doing this, they would save con- siderable tobacco, and what they save could be sent to the soldiers abroad, to whom it would be a most welcome gift. "I have been keeping my eyes on the ground for days," she wrote. "For example : In a few squares uptown, re- cently, I counted 171 cigarettes from one-quarter to three- quarters whole— enough to have made nearly 100 whole cigarettes. Also, many cigars, few of them more than half smoked. I paid no attention in either case to stubs. I have seen young men halting in groups to exchange greeting, light cigarettes and in a moment step in bank, office or car and throw the 'smoke' on the street. "The poor man smokes his cigar, cigarette or pipe to a finish. "I have read that one cigar saved by each smoker a day would give tobacco to the soldiers in the trenches. They need it. Cannot attention be brought to this waste, and men be induced, if not to a smokeless day, to some regular self- denial and care for the sake of his fellow-smokers at the front?" THE TOBACCO WOBLD 19 Highest Prices For Wisconsin Crop The buying fever has struck the Wisconsin tobacco district like a whirlwind during the last two weeks, with the result that practically every crop has been contracted for. The highest prices in the history of the trade are being paid to growers, ranging all the way from 15 to 25 cents straight. Buyers are paying up to 18 cents straight, taking all risk, while most of the sales at 20 cents or higher carry the proviso that the crop must be sound, and a lower figure is fixed for the damaged or inferior grades. Buyers swept over the Wisconsin district in a wave, as many as five or six stopping at one farm in one day. There was vigorous competition in some instances, which sent prices soaring. Growers are elated over the prospect of the biggest returns the tobacco crop of this section has ever yielded. Some crops will bring in $300 to $350 an acre to the grower, if the leaf turns out an average weight. In case of a heavy yield, they may return as high as $400 or better- unheard of figures for Wisconsin tobacco. When it is taken into consideration that eight or ten acres is an average crop. it is plain that Southern Wisconsin farmers will hkely be hit by the Government's excess profit war taxes. The outlook for a wonderful crop continues favorable. A heat wave of a week's duration was not severe enough to do anything but good to the growing plants, and well-culti- vated fields are not suffering as yet from lack of "lO'^j"!;^; The weather now (first week in August) is cooler ami tnt nights are conducive to growth. Late fields have picked up wonderfully and should be well matured and harvested oy the time of the eariy frosts. A few crops are ready for top- ping, which will mean they will be harvested the lattei pa of August. ^ ^ ^ ■W^>i«M^NIB I ■ ■■ m n m ■■ »w^— ^^^»^ ■■ ■■ lljl Results TeU the Story m the Cigar Industry by the excellent results rewarding cigar manufacturers who use our 1916 Crop of SHADE WRAPPERS {Whether Connecticut, Florida or Georgia) Are you sharing in this Wonderful Success? American Sumatra Tobacco Co, Largest Producer of Shade Tobacco In the World General Offices: 142 Water Street, New York •» II M iM. ■■ill m ■— »)MNi **■'■■ M ,m 20 THE TOBACCO WORLD THE TOBACCO WORLD nil— nil ii»— ^m- -Ml Ml M ■— ■ 1 n m w I m mi CLASSIFIED COLUMN The rate for this column is three cents (3c.) a word, with a minimum charge of fifty cents (50c.) payable strictly in advance. -li ■■ ■■ ■■■- For Sale. FUR SALE-50.000 Sumatra-wrapped, ^crap filler cigars $23 per M^ M.OW Florida-C.eorgia wrapper, Havana scrap hller cigars. $28 per M. lerms casn. Address Hox 220. "Tobacco World." ^__ CIGARETTE PLANT FOR SALE. BIG BARGAIN. Modern plant for manufacture of -^^1^^,;^^^^^''^^ J^^:;'cr^J:i li^^^J S^-fl^'^n^^^lS^o^:? ;^; H:;^ tgdg ^Je fielZ Aircomn.un,ca. t?ons conltdenlial. Address Box 212. "Tobacco W orld. Address FOR SALK-Twenty Universal Tobacco Sti-ipping Machines. Machines. Box 214, care of "Tobacco World. Box 151. "The Tobacco World." . qaality. Edwin Alexander & Co.. 178 Water Mreet. iNcw xotk. Wanted. ■an. 285-289 Metropolitan Avenue, Hrookyn. .n. \. ^ Lopez, 353 East 78th Street. HAVANA SHORTS— Pure Vuelta; fine aroma. New York. ^^^^__^__ Situation Wanted. 242, Reading. Pa. _. Prosperity for the Retailer (Contittucd from Page 13) to help the dealer sell them to the consumer. These firms are giving a service to the retailer. They are helping him- without charge-in the care and arrangement of his stock, in his methods of accounting, and most important of all in his methods of buying. This, if continued, will surely niean a widely increased distribution for the brands sold by these factories— and results have been sufficiently encouraging for them to increase the scope of their educational depart- ments already. . t_ i j , The tobacco trade papers are doing much to help edu- cate the retail tobacconist, but he seems loath to put much faith in what they say despite the fact that every one of them at one time or another publishes articles of vital inter- est to the retail trade, and certainly of great value if care- fully read and analyzed. ' As best 1 could I have tried to bring out several thoughts upon which emphasis has been laid in conversation with dealers, jobbers and manufacturers. pirst.— The first step in the co-ordination of the tobacco trade is the co-operation of all its branches toward this end. I believe the Tobacco Merchants' Association marks a be- ginning of no small importance. Second.— The co-operation of the retail trade itself by the organization of local associations where matters of vital importance can be discussed and decided upon. Third.— Organized efforts by the manufacturers and jobbers to educate the retailer in sales and business methods. Pourth. It will help the work of the sales forces of the jobbers and manufacturers if the dealers will read at least one good trade paper. The time spent in explaining to each dealer this or that situation in the jobbing and manufac- turing branches w^ould be saved if the dealer would read some tobacco trade paper. Unless signs fail 1 believe that there will be a great awakening in the retail tobacco trade— in fact, I may say it has begun. It is of vital importance to the industry as a whole that this work is carried on in an efficient manner, and if it is done there is no reason why the retail tobacconist should not grow successful and prosperous. With care the plants in good ground will flourish while the weeds will be uprooted or die, which will be vastly to the benefit of the entire trade. -m n —' ■'* -!•— M^— «»^— •»• mn ■■ ■■ " " " — FlhnflsidlsEipMa M®ft® -w ■« w- H IMI H ■«■ •n n ■!— ■« n n tt.^t,^m,m ^» . M M ■ —— D. Harry Moulsdale, of Sanchez y Haya, Tampa. Fla., will visit the' Philadelphia trade this w^ek. Yahn & McDonnell will announce a revision of prices on the retail and wholesale lines on September 1st. C. \V. Saunders, accompanied by Percival Myers, vice president of the Cortez Cigar Company, called on the trade last week. The "WDC" and -Wellington" lines of William Demuth c*t Company w ere given attention in this city recently by Marry Boston. Henry Ottenberg, the well-known Manila man, was in Philadelphia recently gathering in some good orders for the Philippine factory w hich he represents. A (i. lUicher. of 1. F. Portuondo, has just completed a campaign' in the Middle W est and is now en route to the I'acific Coast, where he will undertake similar work on the Portuondo 1) rands. 1 cities vl- Blumenthal are receiving such a volume of orders on the "Statesmen" brand that they cannot produce cigars fast enough to meet the demand. Every effort, how- ever, is l>eing made to fill orders as quickly as possible. Leach & Company are carrying the "Lord Pryor" cigar in four sizes and are doing quite some business with this l,rand among the trade. The cigar is made by ( haries Heilpern & Company. It is being displayed in the w.lldov^s of both the Broad street store and at headquarters, lenin and Chestnut Streets. South African Grown Turkish Tobacco The Trades Commissioner of the Union of South Africa in London has made inquiry at this consulate g^"^"/"^ ' ascertain whether or not there is a possibility for r^^^'^'']^ South African grown Turkish tobacco in the United States^ He desires that American firms interested in thi> max should write to him at the address given below, with n> 1 delay as possible. Upon receipt of inquiries he ^i ^^ pleased to supply full information as to ^^e amo " t ^^ tobacco now available for export from South £^f^'^;^, j^^^^ details as to quality, approximate price, etc. ^ "^ * is C. du P. Chiappini, Esq., Trades Commissioner, (.ov ment of the Union of South Africa, Trades Com mi ssKmer^ Department, 00 Cannon Street, London, E. C. 4. merce Reports." War Revenue Bill Under Debate (Continued from Page 9) and that such a rate would be above the best revenue pro- ducing rate. Indeed, the experts of the Treasury Depart- ment united in expressing the opinion that a sixty per cent. increase in these rates would yield quite as much revenue to the ( iovernment as a doubling of the tax. On account of these representations and the strong array of evidence presented to your committee that the House rates would be severely burtieiisome to the industry, your committee was convinced that the rates proposed in the amendments recommended by it will be more equitable to the tobacco producer and manufacturer and would yield but slightly less revenue to the ( iovernment than the rates proposed in the House bill. "The only other amendment to this title of the bill of importance is the one reducing the exemption from the tax 'imposed upon floor stocks of tobacco. It believes that the exemption allowed in the House bill is entirely too large and in some instances, especially in the case of small deal ers, will amount to a full year's supply." A last-minute amendment inserted by the committee to change a former amendment places a one-cent stamp tax upon all checks, drafts and certificates of deposit bearing no interest. The tax first proposed was to be placed only upon such checks when for an amount of $5 or more, but the committee later came to the conclusion that it should be placed upon all checks. **A similar tax was imposed and successfully collected under the Spanish-American War Revenue Act," it is declared. "At the present time in most of the belligerent countries such checks are taxed. In the oi)inion of your committee, there is no good reason why this source of taxation should be overlooked, and it would yield a substantial revenue to the Government." The committee went deeply into its reasons for elim- inating the customs tax of ten per cent, ad valorem, which the House bill contemplated placing upon all imports, in addition to any tax that might already be collectible under the tariff law. With the exception of about a score of arti- cles enumerated in an exemption clause, every article, whether upon the free or dutiable list of the present tarilif law, would, under the House bill, become subjected to the ten per centum ad valorem duty, in addition to the tariff duties imposed under the present law. "This section of the House bill imposed an additional ad valorem customs tax of ten per cent, upon the three or four thousand articles now imported under the present tariff :ict, whether free or dutiable. It is estimated by the Ways .111(1 Means Committee of the House that by this tax the treasury of the United States would receive additional reve- nue amounting to $200,000,000. There is no estimate, how- ever, of the amount that the consuming public would have t<» pay to the producers and manufacturers of this country as a result of this additional ten per cent, ad valorem cus- toms duty. • So sweeping a change as that proposed in this section 01 the House bill would have brought about many consc- queikes which the committee thought clearly undesirable. I'-very duty levied in the existing tariflf at a specific rate would at once have become a compound duty, partly specific ami partly ad valorem, and thus would have become subject lo al! the administrative difficulties which result from the combination of specific and ad valorem duties. On a number of articles, both tho.se now free and wose on the dutiable list, if any duties at all are to be im- posed for revenue, they should be specific and not ad valorem. Moreoyfi:, in some respects the proposed general 21 ■■ ■■ ■■ ■■ ry Where the Nation Neets From everywhere come thousands at this season of the year to America's Play- ground, Atlantic City. Here you'll find smokers from the Noith, smokers from the South, others from the West and smokers from the East. No one denies BOLD the leadership in Adantic City. BOLD out-sells them all. and Atlantic City is popularity's best test, and there, like everywhere, it's BOLD "Above Air BOBROW BROS PHILADELPHIA " »■ ■■ M ■■■■««■■■■ — JUDGE FOR YOURSELF ! (j COMPARE <: ^.,tU«SMMM//l««'^" ^^'^" ^^ "i^J" "''''"^t"'"t>- '" f»t"re for placing vidua! i. r Lc^ , iri""*' l''''^ ^'"''' "''"" *''<-■ ""'>^ '""•"■■ n , ever t h . "'', 'f • '" ''' i""'"'"" *" ^»v in ""■ iuHii,,!, 7 ,'"■"%"?'"' ^■"'"I'^'K" ■"»>• l"^- that '''Nutv o te an o 7 "» "'' T'^''^ ^'''^ <'«'>'« their "" "■'^'-'uTly^kZl "■"^■l'a>"li«i-.ff and have gone '" lilt 11 ,. re -.,•'?' ""•?"""""« and conscientious effort ,,,^.^,j tcta.l c.gar and tobacco trade to a prosperous •'II liv r. •"'.f'^ ■""' ?■".'■""' ^"V"^"^c effort. Let u« forceo ""WnV, '7 ,f ^ qmbblnig over minor details and let us ^et the pace for higher profits on the n.ost popu- 'THE BROKER' Tea Csats Deal er& a word with you If you are not handling the Girard cigar you are overlookmg the one best bet in the cigar line. The Girard is nationally famous among smokers as the cigar that never gets on your nerves" and the cigar that doctors recommend." It is making a mint of money for dealers from coast to coast. There is a good healthy trade wailing for you m this remarkable cigar. ^vever gets on your nerves These are the reasons behind Girard success: First, Quaiiti;. Smoksr, who try the Girard keep on coming back for it. This is the test that counts. Second, Square Dealing. Our guarantee of satisfaction goes with every Girard cigar. This means what it says. And we live up to it. Third, Good Advertising. Our advertising in the big national magazines and in the newspapers 18 known as the most striking and forceful cigar pubhcity in the world. The Girard retails at 10 cents and up-just put a box in your case or on your counter and watch results! Drop us a line today about a trial order. Address Department H. ANTONIO ROIG & LANGSDORF E...u,.h.d 1171 PhiUdelpWa 124 IT H GffTO CIGKR COMPANY tU,, rl. ^^'^_\^^ ^^ Bv Which Clear Havana FOR FORTY YEARS THE STANDARD By Which - . J . Cigan Are Judged Write for Open Territory Factory: Key Wett. Fla. New York OHice. 203 W. Broadway •§••—< -r- TURKISH CIGARETTES CADO COMPANY, INC. 145 Lafayette Street I Fifty-Six THE TOBACCO WORLD lar and standard articles, which, as a matter of plain arith- nictic now gives us an opportunity of mak.ng more money on the goods we sell than we ever made before. Let u, (.ankly, fearlessly an.l immediately revise our prices to the new schedule adopted by the cham stores and after hav,„g ,lone so. let us stand behind our ?,<^l'edule like busmess men, as firmly and immovably as the Rock of Gibraltar ^ ••Remember, the next few days will tell the whole story. The first great revision in retail prices is now m force. Ihc big chain stores have raised their prices. You raise your Hces to exactly the same point at once. Do not delay. .\ct Tow stand firm ; and this campaign for higher prices and bealihier trading will be as good as won. "Very truly yours, "Retailers' Council of the Tobacco Merchants' Association." THE TOBACCO WOBLD M nil 1 ^ BRANDS /Cado New York City 10 for 25c 10 for 15c -M ■■ '— •— >«i* T. J. DUNN ^'^ 7,581,073 15,80:5.910 ^^^y 7,958,151 19,(;;:vm I une ' T. , , ... 42,892,016 92,572,137 Total 49,680,121 I ncrease • • • ' * ' ,,,e jji «th 1916. 1917. , ^°''*^- .^55,000 2in,oo.» J:'^""^'>' 987,750 395,000 7^^T^y 1340 000 8O7.500 ^^''^ 716:250 570.500 ■^}'''^ 5(M),250 2t!».00M ]^''y 50,000 ^^^.500 J une Total ,|;i;.5o I iicrcasc Cincinnati Cigar Day, October 13 l-rcsidcnt Charles 15. W ittrock. of the CincmnaU L.gar and Tobacco Merchants' Association, has stated that rc nmnnfacturer of cigars of importance in the country <-~^<^^^ 1- •r propriate displays in every cigar store in the city, -'s well as l>v other available means of publicity. Manuf-acturers of cigars having a big distribnt,. i n Cincimiati and surronding territory will it is ''<^ '''^ ' ,.; interests to such an extent that they will want the . "i^ of their brands prominently identified with ' '^ '""; "^ Letters have been m.ailed. explaining the local s.tua .m an I the aims .,f the committee in charge of arrangemen - .^ spite the tendency to economize at the present tii m . , believed that every live manufacturer should f-^*^' ,. .,t proper advertising now in order to assure ,i mamt > ■ .,f his output after normal conditions shall have bun stored. W Pcrrv, of Meridan. Miss., has recently P^''^'^^'^''^ the "Smoke I'lousc" in llattiesburg. Miss. He has m^w Bernard Mai)p, of Meridan, as manager. Hawaiian Tobacco Winning Place in Markets Tobacco growers' estimates as of June 30 indicate that the J917 crop on the island of Hawaii will be about 50 000 pounds of cigar tobacco. The plantings are all in the dis- trict of Kona, between the towns of Hoopuloa and Keauhou The intensive farming is at Keokea and Honaunau a few miles south of Kealakekua Bay. The entire Kona district is devoted almost exclusively to tobacco and coffee grow- ing. jared G. Smith, of Napoopoo, Hawaii, states that to- bacco IS grown there on about 80 acres this year. He says also: ^ -The industry has been in abeyance three years, earlier attempts having proved costly failures on account of in- suHicent capital and the difficulties attending the market- ing ol an untried product. The quality of the product, how- ever, has proved to be all that the pioneer promoters of the ■ndiistry believed it to be and there is now a steady demand for liawauan leaf. Because of the extremely favorable soil and climatic conditions along the west coast of the island 01 I an ail, all tobacco grown there is silky and elastic with good burning qualities It has all the good qualities manu- facturers demand m cigar tobaccos, and now that the ex perinantal period has been passed, a great future is prom- ised tor the industry." Kona wrappers have made a place for themselves in the domestic market. Methods of curing and packing the product are now better understood than in experinLtal yeans, and the same group of investors who started the firs' experiments are back of the new enterprises. Cigar tobacco" has been grown spasmodically in Hawaii during the last nine years with varying success. Costly experiments, some tunes approaching disaster, are of extreme value in the reor- ganization of the tobacco industry of Hawaii Ihe history of tobacco growing is an interesting page ad Tk ■ "^"^"""^=" P^og^ess in the islands^ The slaid ot kaua, is credited with the first systematic attempt at tobacco growing in 1851. The first tobacco was rea v r-™,t "nf "'^ ''°"' '''\'y ^- Marin, Tspant iocrf np^ir u -sTv:;^-;- p-diLr-- - he "t tton H^*;'"' '7''"^"^ ^ P'-^""""'. =>« aL for me rn>t t«o pounds of cured tobacco >slan 1 :;:rMaLts Z?TT °" *'' ""*"" ""<^^ °' ^auai ''^^^ laiiures, the tobacco worm makinir destructive r a s .„ ,he small plantations. The leeward s d o he grow!"'' ^"""-^'PP-^ed to be best suited for tobacco nerslli,, '!;!! i^'j P"'""''' ''^""^'^ °f ^ dissolution of part- IS U 'l '•''^^"° '"^"''0- I'^Psed. A revival was sought in L-nited 1 irp *^'* '""'■ ""'" '""^ establishment o^f the «■" nde t„ ''"'T'r ' '"*r '' "°"°'"'" "° attempts ■■C«nn,;;:rce RepfrU •' " '"' commercial purposes'- \^"or7Tn f.'""^ °^ ^r^"'' '^""^^ts Attention MMtors to the ofhce of Garrett IT «;miH, inc r- .. ^inctcrntl, Street New Ynrl- rif, i • \. \. ^ " '^'''" and Ct,-,h;„ ? *-'*>'• "''o '^ the United States "Ha I ' :: "rn'""!!"*':" '°^ :''" ^^°"'"=""=' '-'tografica «W^'' irfi;";^? t' "''*'^ V' '^' panoramic picture J,■^ Snuth. ^Z^' :^Z^^^'ly f- --^ dedicated to Ha 25 van a. mith cK^ • ^L , ;"t""-^'/ '^« cinu aeaicated to i».th. showing the harbor and entrance to the city of "inown :I ""terestmg places in and about this well- '^^^t h.s 7"''''-' '^'^.''■■''t-g-i-^hed in the picture, and "riginn nel. ''^e". without cutting or additions to the * '" '"^gative. IS indeed a work of art. TAD EM A CIGARS Argiiellesp Lopez G Bro. MAKERS *^£'^'^"A''0''"CE FACTORY WAREHOUSE NEW YOM FLORIDA HAVANA BAYUK BROS 5 '^ CIGAR THE PERFECT CIGAR BACHIAS Havana Cigars For Nen of Neans -T I Renowned for Uniformity iVENTiFIEvir THE CREE^f ANf> COLV BANV R. A. BACHIA & CO. 47 West Sixteenth St. New York - "■ - - 11 1 ITS A CINCH rOR A LIVE DEALER TO PULLTHLBESTTRAPE HIS WAY T«Dealer«i> Wrlleiita^Mfalfora •••ch •! Real Gravely. Il'a Ik* tirat kit l«. praveaeal la Pl«« alaca PmyUm Cravely aiatfa Ika lira* ylaf ikat »v9r w«aaia4«. r. I. SMmr TOMcco co. , OAMVILLt. VA. GRAYELYVS CELEBRATED __ Chewing Pl^i-3 BEPORETHE INVENTIOlf '^^ BEPORE THE INVENTION. ^ OrOURPATCf^TAiP-PROOP POUCH *^^ -^ GRAVELY PLUG TO&ACCO — =-=- MADE STRICTLY FOR ITS CHEWING OUALITY VtoULO NOT KEEP PPESH IN THW SECTiSk NOW THE PATENT POUCH KCEPS IT PRESH AND CLEAN AND OOOQ A LITTLE CHEW OP GRAVELY 16 ENOUOH AND LASTS LONGER THAN A BIO CHCW OP ORDINARY PLUG. t^M. 9ratf^S)Aiccc Ca Ikm$utML 26 THE TOBACCO WORLD THE TOBACCO WORLD ■■ " —A "44 Cigar Co.'' Philadelphia II ir ■■ in -- '" TOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES JACOB WERTIIEIM. New York President GEORGE W. HILL, New York Vice-President EDWARD WISE, New York Vice-President JESSE A. BLOCH. Wheeling. W. Va Vice-President JOSEPH F. CULLMAN, Jr., New York Vice-President ASA LEMLEIN, New York Vice-President LEON SCHINASI, New York Treasurer CHARLES DUSHKIND, New York Secretary New York Ofiices, 5 Beeknian Street CIGAR MAXUFACTUKIIRS' ASSOCIATION Ol- AMERICA FREDERICK HIRSCHHORN, S4th St. and 2nd Ave.. New York .......President CHARLES J. EISEXLOHR, 934 Market St., Phila., Pa Vice-President JO.SEPII B. WERTHEIM, 81st and East End Ave.. M'liat'n, N. \. ..Treasurer S K Ll( IITEN.STEIN, 40 Exchange PL. Manhattan, N. Y .Secretary THE NATIONAL CIGAR LKAF TOliACCO ASSOCIATION OSEPH CULLMAN, Jr., New York Vr.--fS"^i^"\ ,V. J. LUKAWITZ, Dayton, O Vice-President (;E0RGE BERGER. Cincinnati, O treasurer JOSEPH MENDELSOHN, New York Secretary { INDEPENDENT TOHACCO MAXUFACTURl'RS' ASSOCIATION T. A. BLOCK. Wheeling, W. Va.^ v- " K^-^fnf \VOOD F. AXTON, Louisville. Ky ...yicc-Preside.n RAWLINS D. BEST, Covington. Ky .Secretary-Treasurer TOB.'\CCO SALESMEN'S ASSOCi.XTlOX OF AMERICA JOSEPH H. DUBLON VcVviAVPrSnl ROBERT E. LANE •,'^ v^^Pres Me IKE RADIN 2nd Vice-1 resident LP:0 RIEDER.SV2OO \VesV'll8thSt.'.' New' York City Secretary Meeting 1st Thursday of each month at Masonic Temple, 310 Lenox Ave., New York. NEW YORK CIGAR MANUEACTURI- RS' HOARD OF TRADE GEORGE W. RICH vic;:President .SIDNEY GOLDBERG Treasurer A. L. ULLNICK i;-*'"VVi ^^rrnirx MAX MILLER, 135 Broadway, New York • aecreiarv Meeting 4th Tuesday of each month at Hotel McAlpin. Second Sumatra Inscription {Continued from Page 6) Joseph Muer; A. Drinker, B. Berkowitz, of City of Straits Cigar Company. From Dayton, O :— A. Reddick ; W. J. Lukaswitz ; Mor- ris Stern, of M. E. Stern & Company ; M. Eisenberg ; Eugene Schafer, of Joseph Schafer; Joseph Weinreich, David VVein- reich, of Joseph Weinreich & Sons. From Cincinnati, O. :— George M. Berger; Fred Miller; A. Haas, of Haas Brothers. From Cleveland, O.:— J. C. Newman, of J. C. Newman & Company. From Lima, O.:— Henry Wemmer, Otto Malchow, of Deiscl-W'emmer. From Boston, Mass. :— W. E. Waterman, James Por- ter, of Waitt & Bond; Richard Traiser, of H. Traiser & Company; William Fisher, of Ahles & Fisher; W. E. liat- chelor, of C. C. A. Cigar Company; Robert Schubert; Carl Kaffenburg, of 1. Kafienburg & Sons; Levinson Brothers; Messrs. Driscoll and Fitzgerald. From Reading, Pa.:— William Fleck, of Fleck Cigar Company; William Yocum, Howard Yocum, of Yocum Brothers ; Clarence Kutz, of Rush Cigar Company. From Warren, Pa. :— F. A. Steber, of F. A. Steber & Company. From Norristown, Pa. :— F. W. Breiner, of W. K. Gresh & Sons. From Newmanstown, Pa. :— John Witter, of John H. Witter; Frank Rader, of Ibach & Rader. From Mt. Carmel, Pa. :— Walter Schloss, of Hillson & Schloss. From Womelsdorf, Pa. :— H. F. Fidler. From Baumansville, Pa.:— H. E. Imhoflf, of H. E. Im- holY & Company. From Lancaster, Pa.: — Ike Weaver. From Pittsburgh, Pa. .—George P. Waidely, N. (iold- hnger, of the Union- American Cigar Company. From Kingston, N. Y.:— Phil Fitzpatrick, of Fitz- patrick & Draper; William Van Slyke, Tom Horton, of \'an Slyke (S: Horton. From Binghamton, N. Y.:— H. M. Zeldenbrust, .\rthur Kent, of (ieo. A. Kent cS: Company. From Syracuse. N. Y.:— Justin Seubert, Jr.. of Justin Seubert & Company. From Chicago, 111. .—Messrs. Newman and Gach, ol Newman t^- Gach. I'roiii Evansville, Ind.:— J. W. Carroll, representing H. Fendrich. I'rom Fort Wayne, Ind. :— Cooney Bayer, of the Cooney Ijayer Cigar Company. From Mansfield, O.:— H. Hautzenroeder. From Louisville, Ky. :— Otto Eitel, of Eitel .^' Casse- bohm. , ^f From St. Louis, Mo. :-Fred Opp, C. P. Mattison. ot Fred Opp Leaf Tobacco Company ; Charles Rockel. From Denver, Colo.:— William Solis. of Solis e iK^ar Company, _ ^ . , o, From Dallas, Tex.:-S. Eppstein. of E. Eppstem \ Company. ^ r t;.. From Trenton, N. J.:-S. Levy. William Jones, of Ln terpri.se Cigar Company. « • From Tampa, Fla. :-TTarry Roberts ; Matthew Bern man. of Berriman Brothers. uvrt- From Baltimore, Md. .-Milton Wertheimer. ^y^\ heimer Brothers; H. C. Pfaflf. Adolph Bernhardt, nt ii. PfaflF. l^rom Grand Rapids, Mich.:— G. J. Johnson, Jr., of the G. J. Johnson Cigar Company; Lubetsky Brothers From Davenport, la. :— P. Jacobson. From Rivcrhead, N. Y. :— Frank Nevins. From Collingswood, N. J. :— John A. Kinney From Newark, N. J. :-Harry Lewis, of L Lewis Cigar Manufactunng Company. From Canada:— J. M. Fortier, Montreal; M. Hirsch of J. ilirsch & Sons, Montreal; Mr. Presnail, Harper Presnail & Company, Hamilton ; Mr. Ambrose, of the Tuckett Cigar Company, Hamilton ; Raoul and Armand Grothe of L O Grothe, Limited, Montreal ; E. A. Harris, of S.' Davis & Sons, Montreal ; H. Lotz, of Andrew Wilson & Company Toronto ; James Willing, of American Malaya Trading Com ' pany, Montreal ; Max Elkan, of Youngheart & Company. Montreal; C. H. Spreiser, Montreal ; John McNee, Sr Tohn McNee, Jr., London, Ont. "' Tobacco Crop Normal in Richmond District Reports made to the Federal Reserve Board in Wash- ington by the Federal Reserve Agent stationed in Rich- niond, Va., and covering the Richmond Federal Reserve Dis- strict show that the high prices prevailing and anticipated for tobacco will yield the farmers in that district enormous returns on their crops. Business in the district continues under general satis- factory conditions, the volume apparently onlv limited by the difficulty in replenishing supplies, the r'eport states High prices seem to be a negligible deterrent on transac- tions, but inflated conditions invariably produce reactions Expenses based on present conditions must eventually un- dergo revision and react to normal, hence there would ap- pear to be urgent necessity for practicing and teaching economy. ^ While seasonal conditions are somewhat variable they average about normal throughout the district, and crop con- ditions are reported generally satisfactory. Fertilizer sales are reported above normal, however, owing to the high cost of material. Tobacco acreage in this district is estimated at about the same as last year, with a slight increase re- ported from some sections. The tobacco market in South Carolina has already opened, the average prices being abovr even the high prices of last season. C. L. L. 27 The Tobacco World E.«5tablished 1881 Volume 37 August 15, 1917 No. 1»; TOBACCO WOULD COHPOUATIOX I'nblislu IS Hobart Bishoi) Ilaiikins. President H. H. Pakradooni, Treasurer William S. ^\■atson, Secretary l^ublished on the 1st an.l UAh of each month at 2.36 Chestnut Strtet. Philadolphia, Pa. Kiifered as ^ecnd-ihiss mail matter. December 22. li)Oi» at tiie "M Office, I'hihuhli.hia. Pa., under the Act of March 3. 1879. CTIIA.X OirKK: I'crsevcr.incia. 8. Havana. Cuba. i'l;iCE: T'nit.-d .>^-tates. Cuba and Philippine Islands. $2.00 a • '^'i-. ranadi.ni and foreign, $3.50. Packmr of and D»at*r in J. K. LEAMAN Leaf Tobacco Offlo« and S«l«aroem no 112 W. Walnut St.. LANCASTER. PA. W.raheus*: Blrd-ln-H.nd, L«no««tar €•., P«. John F. Nissly & Co. Packen and Dealers in LEAF TOBACCO ^nd Importers of HA VA NA No. 143 Market Street, Lancaster, Pa. CARDENAS y CIA CaWe Address. "Na»dec«" Almacen de Tabaco en Rama SPEClALTY-'.-UELTA ABAJO AND ARTEM18A 126 AMISTAD ST. HABANA. CURA. HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA-Con«ulado 115 NEW YORK. No. 130 Wa.er S.re.. BREMEN. GERMANY HEILAND Lancaster County Fancy B's LANCASTER, PENNA. E. A. URAUSSMAN Importer .t HAVANA TOBACCO 168 Water street N.w Y.A E. L. NISSLY & SONS GROWERS AND PACKERS OF CHOICE CIGAR LEAF TOBACCO Packing House.: Lancaster. Flerm. Main Olfieei Reriii. Pa. CnHcal Buyen liway. find it a pleanure to leok ot« our .^n^Jkm Staples cheerfully submitted upon request pe Largest Independent J«Ier and Exporter of American Leaf Tobacco in «* United States. G. O. TUCK & CO INCORPORATED LOUISVILLE. KY., . . u. S. A. Your Inpiry for Sample and Prices Solicited. All Kinds in any Quantity. 28 THE TOBACCO WORLD THE TOBACCO WORLD Tobacco Merchants' Association Registration Bureau, Lw york citt Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), Search (see Note B), Transfer, Duplicate Certificate, $5.00 1.00 2.00 2.00 Note A-An allowance of $2 will be made to members of the Tobacco Mer- chants' Association on each registration. Note B-If a report on a search of a title necessitates the '•«P0|;\»"8 »* 7?^* tha^tl^, W^lesr but less^than^twent^^ne (J^). -^^^^J^-^^l^ t^Ty NEW REGISTRATIONS SAN TELMO CREATION:— 40,306. For cigars. July 17, 1917. San Telmo Cigar Co.. Detroit. Mich. . t i , 17 SAN TELMO NEW CREATION :-AO,307. lor cgars. July 17, 1917. 'San Tclnio Cigar Co., Detroit, Mich. SUPERIOR LONDRES:— 40,308. For cigars. July 17, 191/. ban Telmo Cigar Co.. Detroit, Mich. g.- GO WIN:— 40,309. For all tobacco products. July lU, iva/- .\merican Litho. Co., Xcw York City. x 1 9i 1017 \mer- NO 258:— 40,310. For all tobacco products. July 21, 191/. Amer Nij^MB^R TwS^VfTY EmH'^Uo.311. F^^ tobacco prod- ucts. July 21. 1917. America Litho. Co New \ork City. FORBES:— 40.312. For all tobacco products. July 21, 1917. JuUus Fernbach & Co.. Chicago. 111. CAMP SHERMAN.— 40,313. I, ivi/. George Schlcgcl. Xew York City. , ,, , a ^♦c DETROIT'S COMPANION:— 40,320. Tor all tobacco products. May 21. 1917. George Schlcgel. Xew \ ork City. GUSTO CUBANO:— 40,321. For all tobacco products. June 1«. ' 1Q17. Wohl & Comstock Co.. Chicago. 111. t 1 1 ioi7 VERNAZA:— 40.322. For all tobacco products. July J. ivi/. George Schlegel. Xew York City. , . u ^ t„1v OUR ARMS:— 40,323. For cigars, cigarettes and tobacco. July '1 1917. American Cigar Co.. New York City. FRENCH COMMISSION :-40,324. For all tobacco May 31. 1917. George Schlegel. Xew York City. BRITISH COMMISSION:— 40,325. For all tobacco May .31 1917. George Schlegel, Xew York City. ENGLISH COMMISSION:— 40,326. For all tobacco May 31. 1917. (iiorge Schlegel. Xew York City POILU:— 40,327. lor all tobacco products. May 31. 191/. George Schlegel. Xew York City. . . j . u ^« WINGED GLORY:— 40,328. For cigars, cigarettes and tobacco. Tuly ir> 1917. Theodore Pappa & Co.. Wilmerding. Pa. ANZAC:— 40,329. For cigars, cigarettes and smoking tobacco. Inly 31. 1917. Patterson Bros. Tobacco Company, Richmond, Va." products, products, products. CANCELLATIONS. MYTY-FYNE: -38,828. (U. R. B.) For cigars, cigarettes, che- roots and tobacco. Registered August 27. 1914 by American T itho Co.. Xew York City. Cancelled July 20, 1917. U. S. ARMS:— 40,280. (T. M. A.) For cigars, cigarettes and tobacco. Registered June 16. 1917. by American Cigar Co., Xew York Citv. Cancelled July 26. 1917. Tobacco Products in British East Africa Cigars, cigarettes, and tobacco in P>ntish East Africa and Uganda, accounted for $431,512 in lOlfi. against $420,- 3;ji j,i 1015— a very small increase. The cigarettes came l)rincipallv from the United Kingdom, with about 5 pet- cent, from Kgvpt: cigars, from Holland, the United King- dom and India; and tobacco, mostly from Holland. The bulk of the smoking tobacco used in the colony is a very cheap grade, sold in 3-ounce paper packages Louis Ash & Co. Original Makers of "Commonwealth" S. M. Frechie, proprietor and sole owner of Louis Ash & Company, New York, and of the Commonwealth Cigar Factory, offers to the wholesale and retail trade his ability to make and manufacture for them the real and only "Com- monwealth" cigars. The title "Commonwealth" was registered on April 26, 1869, by the Clerk of the Southern Distict of New York, and this title as a brand name for cigars, and also a factory, known as the Commonwealth Cigar Factory, has been in operation continiiously since that date. Any cigars purchased from any other firm under the title "Commonwealth" are an infringement, as they are not made from the same formulae, and therefore cannot be the genuine "Commonwealth" brand. Mr. Frechie further states that any infringement of this title will be duly and thoroughly dealt with according to law. Removal of Dutch Embargo on Tobacco In order to assure the domestic tobacco factories of suf- ficient tobacco to keep their employees at work and to en- able them to secure supplies on such terms as would not necessitate a raise in the price of the manufactured product an embargo was recently placed upon the exportation of manufactured tobacco from the Netherlands. In accord- ance with the wishes of the Government and with the ap- proval of the Minister of Agriculture, Industry and Com- merce, an association of tobacco importers, dealers and brokers has now been formed wath the object of minimiz- ing the losses sustained by reason of the export restric- tions. Guarantees have been given that the desired amoiuit of tobacco would be furnished to the domestic factories at tixcd minimum prices, and upon conclusion of this arrange- ment applications for the exportation of raw tobacco to the United States were granted. On July 3, 1917, the embargo was raised entirely, and now no license is required for the exportation of raw to- bacco. It is understood, however, that the newly-formed association will collect a tax of 6 florins per 100 kilos ($1.10 per 100 pounds) on exported raw tobacco for the purpose of compensating those who supply tobacco to the domestic factories at less than the market price. For this purpose all exports of tobacco will be subject to the control of the new tobacco association.— "Commerce Reports." n n 11 — • liaa GARRETT H. SMITH, ^.^^.^L COMPAfilA UTOGRAFICA DE LA HABANA F»e.t Importea Cigar B.n FURNISHFO UPQn REoilF^ m THE TOBACCO WOm^D ,...!. wicKE wmmm c<»ipany ^HM^tA0««flf JMIi^. ^iA»M. r^l^MWp WOODHAVii« AVENUE, GLENPAIA HEW VOWt KEYSTONE VARIETY WORKS »*DONAUdBr' JOSE F. ROGHA Havana Leaf Tobacco yViMHaAfftta HABANA, CUBA SAN MIGUEL Ml M- A. SUAREZ & CO- (S. en G.) ""SraK" Leaf Tobacco Figuras 39-41, CJ)le. "OmIm*" Havana, Cuba L0EB-NU5)EZ TOBACCO CO. BffOirrEIIS <^ MAIATIIA AND HAVANA PA1*Kir— OF SE£D LEAF TOBACCO MS W). TVOBD STREET, PIULADU^miA K. STRAUS Be CO. HAVANA AND SUMATRA M M. M M« W N . TWN •!.. Ftiiiiitihfa HIPPLE BROS. & CO. of SMdLMf • • • • 151 North 3d St, PhOadelplua E. Rosenwald CO. Bro. 145 WATER »TREBT NEW YOMl LESLIE PANTIN Commisrioii Marchuit Leaf Tobacco & Cigari 142. HuTUR, Cuba 1 HArrENBUROM O. SONS a UALITY HA VANA ERNEST ELLINGER & cO.JS*Hi!--Jai!5S-! OF HAVANA TOBACCO IB. MENDELSOHN. BORNEMANN (& CO. BAVAMA * rOMTO MICO TO»ACC0 m WATER STREET. NEW YORE rACSatG HOUStSi HAVANA. COBA. CATAiia POKTO RICO IflB YORK TOBACCO GO. * LBAT TOBAQW OlMk A% ■— ■, t<^ FA. ■AMiFJMmnum op gioab bgk^ tobacscso t«7 M. LOPEZ & CO. i«a CAUXfO LOPEZ * ** 90WaU St,HewYori[ MILTON H. RANCK Dome^c Leaf Tobacco OfBoat Cor. Daka aad ChaatBot SttaaM LANCA8TER,PENNA. MAXIMILIAN STERN Havana Tobacco ClM«INARY AVE. YORK. PA- I I ■ I I I OUR ADVERTISERS Cigar Manulmcturers Page Aiirican Cigar Co. Coyer II, 24 Argutlles, Lopez & Bro 25 llaciiia & Co., R. A. , ^ Hayuk Brothers 25 Behrens & Cot 4 Jluhmw Brothers .,,, , 21 Dcistl-Wemmer Co , 3 Dunn it Co., T. J. ^ Ei>enl>>hr, Otto, & Bros., Incorporated 3 tiai.i I igar Co., E. H. 24 Cicntral Cigar Co., Inc. .,...,., — (iiurra, V,. Uiaz & Co, Cover II Lfwis, I., Cigar Mfg. Co. Cover IV Lu|it;z, .Manuel 4 Luzaio. r.. Sun & Co Cover II .Manila Advert isiing Agency , \f I'i n.las & Alvarez , . 3 rhilippirif Tohacco Co., Inc. — r.n ill. .ixl... Juan F., Cigar Mfg. Co. , i kiyiii-IiurK, E., & Sons Cover II Ki ilriijiu /. Salvador Cover II H .!ni;iu^. Arguellts & Co. ...... ......,,..,,,.......... ....... J l< u- ^: Langsditrf, Antonio ..,,..,....,..,,..,.........,......,...... ^ Si .1 y Hava ........Cover IV liiim American Cigar Co. .......... ..,...*„^,.,.....,....... ........... 3 Ci-niaiia, H. ...Xmmr IV Immi Tobacco Elm 11.- IKil Hi; K . , Klat i.ofhKi mn SuBatra Tobacco Co. ........................................... 19 vr A Ofc, Ernest ......,.„*„..,,» m iMh & 8onm, I. ............................ .,..,,,...,...,......,.. m unez Tobacco Co» ...,,....,.,......,..,,,.,,........,,..,,......... Jo lirit noriieniann ft Cm ...,.***,*..*..*.. ..*.*^, ..*..*, ***.*.*.*. W *^ ^>nBt cbs Lh ^ >> ^ ^ « «*««*• ** 24 24 21 4 Havana Agents in United States Kuttnauer, Augtist Landau, Charles . Taylor, Woi. T. . . .Cover IV ! ^ # • * W 4WW0 *!l S *W n m f s #ipes and Smokers* Artteles Ifcrttiuth. Wm., A 0)> .................................. ......... Snuff 1^ to., ^. W. ...... Weymatt-ttfutoii f^ ...... Auction Houses ComJy & ^11, W. Wi ,.....,,...,.,.^»,»..,.....„j. CLAWIFIID DfiPAMtMEXT .................. MlGIffrMATIOXS ............................... ............... m I I ^ ' ^*. = ^ LIBRARY rCivEO Quality Paramount CELEBRATED H. UPMANN CIGARS Mr. Dealer-lhisSigii oii^iirWindoui Strictly Independent Manufacturers CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street - New York Board of Trade Bldg., Montreal. Canada f i I 1 and a Big Stock of John Ruskin Cigars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins— thel^est and biggest value in the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS CIGAR MFG. CO.. NEWARK. N. J. The largcrt independent and most progrcsiw cigai factofjr lo the world. L THEY COULD BE SMALLER BUT NOT BETTER SANCHEZ Y HAYA A New Brand from Old Number 1. Samples now ready for "IGNACIA HAYA" Brand Packag. and good* show quality and da., in every detaiL •U nor de Sancha. y Haya" have alway. been leader, in their field. Better than ev«r. SANCHEZ Y HAYA, Tampa, Florida \('U ME 37 \i, & Otfmmm «« 11 II in » il ■« ■■ ■» ■'* mta I ■ pg^*^' *r M",.^J?*i 5. ^s^^; .i^ '^.4, ^. Jk ' lEIS; DHR' CIGARS reduce selling cost-- because an ever constant demand, created by Cinco Quality, insures a quick turnover oj^ stock. V, LONDRES CONCHAS PANETELAS OTTO eiSENLOHR ^ BROS., • MOOAPORATCO PHILAOCLPNIA. 1^1^— iii^^«i — l« ^^ ■» ■■^— — ^^a—M " ■ m ,\ La Flor de Portuondo "EL GRANDE" The CIGAR MFG. CO. PHILADIILPHIA """~"^~'« ■' i« n II n »i II li u ii " " " ■■ il II 11 il 11 M M^»«— ■— < -i*l ROCKY FORD MADE ^;^01\jl/%Kt^^ ^^^^^ MANUFACTURED IN OUR NEWARK, N. J., FACTORIES We aUo manufacture, at our teveral factories located at. PIl TS- BURGH, PA., a very attractive and extensive line of Cigarr and Stogies to retail at 5 for 10c— 4 for lOc— 2 for 5c and 3 or lOc, giving the Jobber and Retailer an exceptional margin of profit. UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. HAVANA CIGARS ROM^ Y muETA The Leader In all the World's Markets 0. 1. RipiiNiiUtlTt: Wa. T.Ttyltr, IS U%U •t.R.T.Citr. ESTABLISHED 1M7 Y. Pendas £k Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: ''QUALITY*' Office and Sidcirootxv - 801-^03 THIRD AVE. NEW YORK OTY iti — .... For Gentlemen of Good Taste ^ rc// '->' , San Felice CIGARS The Ddsel-Wemmer Company LIMA, O. 1 » M -H-" THE TOBACCO WORLD ■ ■1 M 11— .1— —■»—»»- nil n li ■- — Just the place for TOBACCO Ml^N Hotel LeMarquiS 12 EAST 31sl STREET, (4 doors from Fifth Avenue) NEW YORK CITY In the heart of the Wholesale District, two blocks from Pennsyl- vania Station; five minutes from Grand Central Station. The most central American plan hotel in the city. Rooms with private bath and meals from $3.50 a day. or from $2 a day without meals. Illustrated booklet and guide map of New York sent on request if you mention Tobacco World. Address John P. Tolson. Mgr. 't ^1 ■« ■» »"■ — 1 ii 11^—11- -11— 11 n ■■ 11^— ««- I The Standards of America Lorillard's Snuff , : Est. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccobops — K.appees — High Toasts Strong, Salt. Stueet and Plain Scotchs MANUFACTURED BY GEORGE W. HELME CO., Ill Hfth Ave., New York -»«— »n «■' ■ — I il 11 I ■■ ■■* ^1 n ■■ ■■ ■■ "" »!■ 11 ■■ >' <^>„«ti: Behrens & Co. Havana, Cuba Estrella No. 19 1 MADufacturers of the old brands "Sol" and "Devesa de Murias" Independent factories Our Motto: Quality, always a littU better than Havana*! Best H. S. l.OEWENTHAL S. LOEWENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK 11^— — m II " " ■■ ■■ ■' " ^ YEARS OF EXPERIENCE HAVE MADE PUNCH ^ Cigar With Hardly a RiVal MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUGUST KUTTNAOER, G«ertl Repiwentitlfe. 235 FIFTH AVE.. WEW YORK ■il — 1»- .m ■«— »11 ■■ I ■■ gl^— ■■^^Mlf i ^»U— ••— • -••.^■•^— ■»- «»-^n - »ll n ■■ ■■ ■■ ■■ ■■ ■»- ««»«l— ««—••—••— ••^—•"— •"- «1^M^>I>— • ' " '0 I EFFICIENCY! PROMPTNESS! SERVICE! Quality Cigar Labels and Bands ADOLPH FRANKAU & CO. INCORPORATED 129 FIFTH AVENUE, NEW YORK TRADE MARK SeUing AgenU for Heywood, Strat.er & Voig Ulho. Co. Cigar Box Label*, Bands and Trimming* of the Highest Quality HARRY PROCHASKA. Manager Cigar Lab«l Dept. .M 11 >■ Hr.Dealer-lhisSign onVburWindouj RIISKIN Cigar 5^ .^. iSiUn — redui.J i» I and a Big Stock of John Ruskin Cigars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins— the'best and biggest value m the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big. fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS aCAR MFG. CC NEWARK. N I. The Urgert independent and mort progrew^e cigaf laetoty la the world. L^. 1 I A Volume 37 THE TOBACCO WORLD Nnmber 17 Established 1881 A SEMI-MONTHLY For the Retail and Wholesale Cigar and Tobacco Trade S2.(H) a Year PHILADELPHIA, SEPTEMBER 1, 1917 Foreign S3.50 Time Ripe for Retailers to Organize Their Local Cigar Dealers' Associations Wn 11 the approach of the fall season the retail cigar dealers of the country are looking forward to a busy period. If they have been influenced by the recent campaign of the Tobacco Merchants' Association for better prices they will probably make a larger profit on their businesses than for some time. It is difficult to see, however, just how the retail prices can be established with any idea of permanency until the question of the war tax is decided, as that will determine just what prices the manufacturer will ask. And the manu- facturer cannot say definitely yet what increases he will have to make. Should the dealer have any doubt as to the necessity of a still further increase in the manufacturers' prices he need only to watch the leaf market reports. It seemed as if prices for leaf tobacco had reached about as high a level as possible and still be able to find a market for it. liut all early reports indicate that this year's crop is going to bring higher prices than ever and for every penny a pound increase just so much is taken from the manufacturers' profits— and they cannot allow too much to be taken and still remain in business. The dealer should, how^ever, bear in mind that the man- ufacturers' prices will be increased as little as possible, but that this increase will have to be passed on to the jobber and to the retailer and finally to the consumer. Too great an increase will undoubtedly aflfect sales, as the retailer will have to increase the price to the consumer accordingly. Iheretore the manufacturers generally will increase as little as possible in order to retain their volume of business and at the same time conduct their businesses at a living profit. The United Cigar Stores in New York have returned to the old price of a double pack of fifteen-cent cigarettes for twenty-five cents. They agreed to raise this price to thirty ^ents. and did, but their competitors failed to do so. The failure of all to raise prices was the height of folly, because the average dealer with a small volume of sales cannot make •I tair profit at the old price of twenty-five cents. 1 his would seem to emphasize the necessity for strong organization among the retail dealers throughout the entire country. This is a favorable time to issue a call and it is eculcdly to the advantage of each individual that he become ^ meml)er of a local retail association. Working together. ^•"^ch town and city can. through concerted local action. 'Maintain the retail cigar business at a profitable level. Where there is now lio association any progressive dealer of reputation can with the help of two or three friends hold a preliminary meeting and take steps for organization. Once this is accomplished, there is no reason why a standard of prices should not be agreed upon and maintained. The fact that a dealer is a member of a retail association and living up to the agreements of that organization immedi- ately raises him and his business to a higher level in the eyes of those who sell to him and who buy from him. The local organization will benefit by taking member- ship in some sectional organization where the dealers of a number of cities and towns are represented. And it is to be hoped that the time is not far distant when the local and sectional organizations will grow strong enough to form a national organization in which will be represented the dif- ferent sectional associations. The manufacturers and jobbers will certainly be bene- fited largely by having the retail trade organized. It will, to some extent at least, do away with vicious cut-price cam- paigns on their brands, which not only hurt the pocketbook of the dealer, but injure the prestige of the brands aflfected. The jobbers will reap a benefit from retail organizations, because it will enable slow-paying dealers to acquire better business methods and practices, thereby increasing their businesses and their profits, and thus putting them in a position to discount their bills instead of taking all the time they can get. It certainly ought to pay any jobber anywhere to give some attention to organizing local associations in his terri- tory. If the dealers in a town or city do not appear to be strong enough to get an organization together themselves, it might prove quite profitable in the long run for the manu- facturer and jobber to give them assistance until they can establish their association and conduct it themselves. There will always be some dealers who will not join an organization, but that need not cause any worry if the majority of the retailers come to an understanding. The manufacturer and jobber will eventually see the benefits of the association and will surely be more willing to support such a body than to condone the evil practices of a scat- tered few. Unfair practices can be met best through organization. There is no surer way of placing a trade or business on a {Continued on Page jS) THE TOBAC CO WORLD 6 Imported Tobacco Shows Heavy Decline c ^ ^ ^^r. niul its nroducts for the month of June, 1917, as compared with A decided falling off in the ^-^^-^^'XllT^Tin Z\^^^^^^^^^ by the De'partment of Commerce. The imports tor the correspondmg n.onth o mO. « sh°vvn m g J ^^^^ ^^^ ^^^ ^^^^ ^^^^^ „j ,^^^ y^^^. ^^.^ .^ importations of leaf tobacco tor June, l^l/- .^^ f °,!^^„^jhe \e herlands from $3,152,888 in 1916 to $167,458 in 1917, but part appears, is due to the falhng oii of .mportat.o s from the Nethe ^ ^^^^^^^.^^ ^^^ .^^^.^^^ ^^ ^^^ department. of this great loss is offset by an -'"^^^'^^^l^\^^\^;^^^^^^^^^^ I9n. as compared with ^}^Z\lZl7:^J'Jtl''l^'^, fiscal years endt ly of interest, a beVpproximately $2,000,000 lower than for ]9U on .^^^^^^ -- ^^^i^^^i^nds, much of the loss has ";fe"ad7b:?n .^e "S ^ ^^y^^^^^^^^-^^^^^^^^^' '^ '"''''■ ''''^ ''' ^"' ''" """ ''''''' was imported. ^^^^^^ ^^^t,^^ E„4,„g j„ae. A-Ies an. C^nJ^es Fro. W.c. ^.--^ ".,.-\alue. Quan.t,. "%alue. QuanHt. ^'^Salue. Quantity ^'%alue. QoanUt.. "^\..e. Tot.ac:c^. and manufactures of: Q • ^^ ^^^^^^^ ^^^^_^^^^ ^^^^^^^^ ^^^^^^^^ ^^^^^,^^ ,^^,,^ 5^,,0.308 7.246.942 3.941.936 5.298.9.5 Suitable for cigar wrappers..lbs...dut... ^.i^i.^ . . ^ ^^g 2,426.322 2,949.668 imported from- 2.082.435 3.152.888 195,365 167.4.8 5.846.504 7.453.746 7.Vbi,^ '^' 75 192 23.4% 22,638 70.091 80,583 jfetherlands • 2.688 2.642 3.563 3.821 24.372 20,WV 8i.^ ^ j^^g^^ ^3575^ 285.615 asf^/////.::::::"-.'-:-"""""------- 5:248 i5.a86 ^^^5.7^ ^^^n.i4o ig.139 256.6^7 j^ ^^ ^^^^ _^ ,^3^^ ,,33_^ ^*^" '=°""^"" ;. ■■■ j;; 5-;^^^ n^Iiii^^ 4^;^^ ^J^^ S^^U^ ZJ^ 38.523.550 17.889.621 42,943.027 17_£72^ 42^19Mn 20_^.984 All other ' ■■'ar/n."?r ^J 8.f:| S,» 5.9|,| 3,5|;| ,.9g0 g«2 ,005, gg Other countries i,ii~,ow "^ ' . Manufactures of— ,t»c_Prnf! II "^>HS=&s:.«.: ,...0. ...«. .«.- .s,j .j.g| .....g; ...U5 ..-- ..-^ ..-;- ^.-- ^'Hiss Cigarettes lbs...dut... h^^^-J ^''^ Total cigars, cheroots, and cigar- ^ ,,7 ,46.568 709.729 1.625.568 5.193,313 1.511.249 4.368.780 1.698.736 4.815.112 2.764.270 6^6853 '"" Tr — ^ -IT^ "1^ "^^^ J^!:!!! Jf!:!!5 ^^ All other manufactures of dut... ____ ___ __ ^^^^^^^^ ^^^^ ^^^ Total manufactures of ^ ' BHar^root or wood and ivy or We, ^^^^^ ,24,^5 24M93 ^334.552 ^457.537 ^589.g07 g?^^^i^^d'aii^otrer;ui;ir'^id|:: ,;;,, u^s^ j^s^ ^32^14 j?^ .i^mc? THE TOBAC CO WORLD Liggett Drug Chain Effect Increased Prices Till-: last trench in the war against inadequate retail prjces was captnred last week, when the big Liggett-Riker- llegeman chain system of drug stores announced that on Aueust 20th they would institute an increased price schedule at all of their cigar stands During the prosecution of the campaign many retailers, while enthusiastically applaudmg the movement,' pointed to the big drug chain system which has been a habitual price-cutter and was the most serious obstacle in the way of retail price reform. The stores of this system, which number thousands throughout the coun- try have fallen into line with the upward price movement, and this is, therefore, gratifying to all who have made the fight for better prices, and this action completely removes the last lingering doubt as to the complete success of the ^^"^ u\s further announced that on the same date, August 20th the new price schedule will be effected in its entirety in the Greater New York and Boston districts. In the com- munities named, prices in a general way went up according to the new schedule; but there were one or two exceptions to the rule. In the case of double packages of fifteen-cent cigarettes, for instance, there were certain conditions exist- ing, peculiar to these sections, that made it impossible to rearrange prices instantaneously. However, those who had taken the initiative in the actual raising of prices were acting in good faith and with as much expedition as the circum- stances would permit. This is established by the announce- ment now forthcoming that on August 20th the entire schedule without any exception will be in full operation. The officers of the Tobacco Merchants Association ot the United States continue to receive congratulatory letters on the success of the movement. Space limitations prevent the publication of all these letters, but a few representative ones will suffice to show how keenly the trade appreciates what has been done. ^ , Phillips & King, cigar dealers in Los Angeles, uai., write : .^, . .a, "More power to you. We are with you with botn feet. Let us know if we can do anything more to heip than we are doing." , c t) i Retail H. Martin Johnson, secretary of the bt. raui Druggists' Association. St. Paul, Minn., writes: "Your efforts to improve conditions ^f rejau ^^ bacco trade are greatly appreciated by the St. Paul Druggists' Association, and at our last meeting we de- cided unanimously to use every effort to co-operate with the retail tobacco merchants. As far as St. Paul drug- gists are concerned you certainly can depend on us to fall in line to promote better conditions." P. C. Holt, of the Holt Pipe Shop, Spokane, Wash., who is president of the Spokane Association of Cigar Dealers, writes : "Por your information I wish to inform you that tiie prices you quote in your retailers' council circular letter have been complied with to the letter in Spokane and all towns surrounding. "Our nickel cigars are straight in all stores here ; all the ten-cent cigars are straight. "I am visiting the stores here regularly and watch- ing them. The cigarette game was hard to change for a few, but they are coming to it. I hope you won't give up this work — it is the best move made in the history of the tobacco business in our country. "You can call on me for Spokane w^ork, as I think I am expected to do it anyway, as I have always done it." The Sioux City Cigar Dealers' Association, Sioux City, (a., has addressed a letter to cigar and tobacco dealers read- ing as follows : "Recently the members of the Sioux City Cigar Dealers' Association voted that it would be necessary to raise the price on various brands of cigars that arc listed so high to the retailer that no profit could be realized from selling them at five cents. "The dealers adopted a schedule which has been in effect for over three weeks. The patrons are not com- plaining against the slight advance, and we ask you that you abide by the schedule and help the cigar men to realize a profit from their sales." Perhaps the most practical tribute to the efficacy of the price-raising movement is the rush for membership in the fobacco Merchants' Association by retailers everywhere. The association from the very beginning has had almost the unanimous support of manufacturers and wholesalers. It has had. too, the co-operation of many of the best retail merchants, particularly in the East. Since the price-raising movement was instituted, and especially since its successful outcome has been apparent, retailers from all parts of the United states are sending in their checks for $1 and apply- mg for numbership. It is almost literally true that the retail membershq) of the association is indeed increasing by leaps and bounds, and there is no question but that at the present time It lias by far the largest enrollment of actual and active paid members of any organization in the tobacco trade. At tins stage of the campaign, with the first bridge suc- cesslully negotiated and safely crossed, it is most important or cigar store keepers everywhere to advise their customers tnat another marked advance in prices will be due in the ea» tutuie. As soon as the war tax bill is passed, the United .tates Government will begin to exact additional taxes to buV ^'^^ ^"""^^^^"^ ^'^^ $60,000,000 from the tobacco mess. This advance, which is certainly coming' cannot ^^ me out oi the profits of the tobacco business, as even with week f\^ •'^^^ances achieved during the past two or three addit' ^'^^^ ^^ ^" "*^ position to stand this tremendous tionalT ^"^ 'n ''^''^''^y ^^^^^^ burdens of taxation. The addi- the m ^^^^'^ ^^ ^^ passed along to the consumer, and issue th'' ^'''"^^^">^ ^^^ smoking public is prepared for the be ntit ^'^^^^ ^^^''^' ^^^^^ ^^^ further increase in retail prices Imsine '"^'^ ''^^''*' ^^'^'^ retailer is urged to make it his incren ', P^'^P^^^ ^i^s customers in advance for further ^'^H's ^^h,ch will have to be made in the near future. GETTING THAT EXTRA NICKEL OUR attention was called not long ago to the possibilities of the small retail store, and in this connection mention was made of a retailer who had a store with a depth of nine feet, containing a six-foot counter, over which he sells 100,000 cigarettes a month. His is not a corner location and in addition, he has plenty of competition. The other day we made a trip to see him and to inquire what special inducements he offered in order to sell so many cigarettes. He said : "My cigarette business is heavy on all brands from five to twenty-five cents a pack. But with two nickel brands which are also put up in ten-cent packages I sell upwards of ten thousand a week of these two brands alone. I offer no inducements, but I do in six cases out of ten get a customer to spend ten cents instead of five. Watch how I do it." A customer came in and asked for a pack of nickel cigarettes, mentioning the brand. He put a quarter on the counter. Quick as a flash the dealer was holding a five- cent pack and a ten-cent pack of the same brand in front of him. "Five or ten?" he asked. The customer hesitated and then said, "Ten." We watched this performance for about an hour and in that time he actually sold fifty per cent, of the customers, on the two brands, the ten-cent package. And in three cases after the customer had his nickel on the counter that little query, "Five or ten?" and seeing the difference i'n the two packages before him, induced him to go into his pocket for the extra nickel. This is a good tip for any live dealer, but it takes quick work and persistent plugging. CHEAP ADVERTISEMENTS FOR THE DEALER Wh: attempt to look through about twenty-five weekly and monthly magazines each month. Some we sub- . scribe tor to read the advertisements, and some we buy to read the fiction. Naturally, we are deeply interested in the cigar, cigarette and tobacco ads. This month we were particularly impressed with the style and beauty of the two-page center spread in an issue ot Collier's advertising the "Fatima" cigarette. The dignity of the lay-out, the wording of the copy, could not have failed to make a deep impression with the cigarette smokers who read that magazine. Every month there are a number of handsome pages of tobacco advertisements in color in the various magazines. It might pay any dealer to purchase a copy of a magazine containing such an ad., to tear it out and paste it on his door or window with a white strip above or beneath on which might be written. "WE SELL THEM." Ten or twenty cents is a very small sum to invest in advertising that is sure to bring results. MARYLAND TOBACCO BRINGS HIGHEST PRICES The fine grade of Maryland leaf tobacco sold at thirty cents a pound in the lialtimore market. This is a record price. Sharp competition between domestic and foreign buyers is given as the reason. Domestic tobacco companies have been active here this season, because of inability to get tobacco from countries on which they have drawn for the leaf which goes into ciga- rettes and smoking compounds. A buyer said that the supply from Turkey and Egypt has been practically elim- inated from domestic manufacture. Competition with French and Dutch buyers who in the past have taken the Maryland crop has sent the price up. The crop is the largest in years. 8 THE TOBACCO WORLD CALL ISSUED FOR NORTHWEST RETAILERS The retail cigar dealers' associations of Minneapolis, St Paul and Duluth have sent out the following: To the Cigar and Tobacco Trade of the Northwest: Realizing that existing conditions in the cigar and tobacco trade call for serious consideration by the merchants engaged therein, in order to protect their investments. And realizing further the dangers that threaten from without, due to the radical tendencies of would-be reformers as continually being made more apparent by their constantly increasing activities. * . , - And also realizing that to successfully cope with these conditions the great merchandising industry which we rep- resent must present a united front. It seems to be the part of wisdom to prepare for what- ever the future may have in store by perfecting a North- western organization of the trade. To this end a mass convention of all persons engaged in or interested in the sale of cigars and tobaccos in the North- west will be held in the Mayor's reception room, in the city of Minneapolis, on the fifth day of September (week of the State Fair), at 10 A. M., for the purpose of forming such an The co-operation of cigar and tobacco jobbers and manu- facturers is earnestly solicited. Traveling salesmen are urged to aid in circulating this call by personally bringing it to the attention of their cus- tomers and by urging them to lay aside their regular duties for that day and help to swell and unify the forces upon which they must rely for future protection, as wel as to participate in mapping out a program of action and selecting officers and committees who will faithfully execute the de- cisions of the organization. No dealer is too small to be a part of this movement and none is so big that he can afford to overlook it. This call was formulated at a preliminary meeting held at the Elks' Club, Minneapolis, on July 31st, which was par- ticipated in by representatives of the three local organiza- tions now existing, viz., Minneapolis, St. Paul and Duluth, and is signed by the temporary officers chosen at that meet- *"^' Trade representatives attending this mass convention are requested on their arrival in Minneapolis either Septem- ber 4th or 5th to register at Room 30, Motel Nicollet. If it is your intention to attend please so state on enclosed ad- dressed post card and mail as promptly as possible. Tohn P.. Murphy, Temporary Chairman. Fred K. Rowley, Temporary Secretary. FRENCH MUST CUT SMOKING A press dispatch from Paris, August 5i4th, says: Smokers are being warned by the Ministry of Finance that the day is coming when they can have only a fixed allow- ance of popular brands of. tobacco and cigarettes. The sup- ply is again deficient, and it is impossible to increase the output. The chief cause of the trouble is the great increase in consumption since the war. The first half of 1917. compared with 1913, shows an increase of 1,386,000 pounds of ciga- rettes and 13,492,600 pounds of smoking tobacco. GERMANY TO PROHIBIT SMOKING ON STREETS According to "Die Morgen Post," of Berlin, the police in Germany intend to prohibit smoking in the streets, m view of the decline of tobacco stocks. The prohibition will be extended to the whole of Germany. HEMENWAY & MOSER EFFECT CONSOLIDATION The assets of five independent wholesale tobacco and cigar houses in as many cities of the Far West, one hous^ in Spokane, have been taken over by the Hemenway & Moser Company, of Salt Lake. Application for the dissolu- tion of the partnerships or associations of the present firms in Ogden, Butte, Spokane and Seattle have been made in the courts of the localities named, according to D. J. Ham- ilton, manager of the Spokane house, 4xJ7 First Avenue, Spokane, Wash. The consolidation has a capitalization of $400,000, pai4 up. The officers are O. G. Hemenway, Salt Lake, president ; John Moser, Salt Lake, vice president; John Milan, Jr., Salt Lake, secretary and treasurer, and the following directors: O. g! Hemenway, U. G. Moser, D. J. Hamilton and C. Al. Lauer, of Butte. . c , Mr. Hamilton, after eight years residence in Spokane, during which time he visited frequently nearly every town and city within a radius of 200 miles, goes soon to Seattle to be manager of the branch there, the territory embracing the State west of the Cascades and all of Alaska. The man- ager of the Spokane house has not been appointed, but Mr. Hamilton will be in charge there until his successor is named. "UNITED" MAKING BIGGER GAINS Edward Wise, president of the United Cigar Stores Company, regarding the prospects says : "Notwithstanding the fact that our increased sales for the year 1916 were the largest in the company's history, totaling an increase of approximately $5,000,000, we have been able not only to hold this increase, but to add in the first six months of 1917 the sum of $3,444,193. "The tobacco industry has always shown successive increases, and whether in period of world fluctuations or depressions the business as a whole has shown substantial gains. "in the operation of the United Cigar Stores Company all substantial expense items show a material decrease in l)ercentage. In addition to our employees becoming stock- holders under a. plan in effect January 1, 1917, they have been paid since that date $417,412 more wages in actual cash, and, irrespective of this fact, our wage percentage shows a decrease. , ,• a "Having anticipated the scarcity of merchandise ana the upward trend of costs due to the war, we purchased ample stocks of merchandise on advantageous terms, the sales of which are now showing us good average profits and the consumer unusual values when measured by prevailing prices. . . : "The real estate department is in a most satistaaor> condition, the net profits for the first six months ot the current year showing a very si^tisfactory gain. "There is every reason to believe that the balance ot the year w^ill show equally good results, our entire organiza- tion being fully keyed up to the opportunities for extension which the prosperous times offer, and which promise Dig results when taken advantage of in the spirit which na^ heretofore carried us successfully forward." SOUTH CAROLINA LEAF PRICES HIGHER The South Carolina tobacco market opened with a ver) strong tone, notwithstanding the unusually large c^'^P'^' cording to advices by tobacco men. Prices were about cents higher than last year, when prices were high. The opening prices in the South Carolina "^^'"^;;^\f;. always taken as a forecast of Hurley i)rices, and would m cate higher prices than last year on all grades. THE TOBACCO WOKLD Boosting the Dealer's Sales continues indicates that the results have been found MWUJ^'ACTURERS continue to back up their jobbers and dealers with national magazine advertising. With the (.pining of the fall season this will naturally increase until c hristmas. The dealer will get the most out of his bnsincss by being awake to the amount and character of advertising done on different brands. It is impossible to trace the sales to consumers, but the fact that the adver- tisin satisfactory. Vuu, Mr. Dealer, can keep yourself informed as to the ci^^ar, c^^^'lrettc and tobacco advertising, in the more promi- lunt national magazines, by reading this column In the TOiiACCO WORLD each month. Remember, Mr. Dealer, this advertisnig is done for your benefit. The manufacturer cannot profit unless you profit. This advertising is done to helj» increase your business and your profits. The cigar, cigarette and tobacco brands advertised in some of the better known magazines, issued during August, are as follows: American Hull Diuhain (cigarette and pipe tobacco), one page. Omar (cigarette), one page. Tuxedo (cigarette and pipe tobacco), one page. \ei\ct (cigarette and pipe tobacco), two-thirds page. Lucky Strike (cigarettes), two-thirds page. Review of Reviews Murad (cigarettes), back cover. Life (August 30th issue) Omar (cigarettes), one page. ilcrhcrt Tarcyton (cigarettes), one-eighth page. l-j^yptian Deities (cigarettes), one-quarter page. Scribner's Murad (cigarettes), inside front cover. Sunset (Pacific Monthly) Murad (cigarettes), inside back cover. I'utinia (cigarettes), two-thirds page. Theatre Magazine Murad (cigarettes;, inside back cover. Pall Mall (cigarettes), one page. Egyptian Deities (cigarettes), one-half page. Popular Science Monthly Lucky Strike (cigarettes), one page. Literary Digest (August 25th issue) Prince Albert (cigarette and pipe tobacco), one page. Herbert Tareyton (cigarettes), one-eighth page. Metropolitan Murad (cigarettes), inside front cover. Velvet (cigarette and pipe tobacco), one-half page. Tuxedo (cigarette and pipe tobacco), one-half page. Lucky Strike (cigarettes), one-half page. John Ruskin (cigar), one-eighth page. Saturday Evening Post (four issues) Tuxedo (cigarette and pipe tobacco), one and one-half pages. Harmony (cigarette and pipe tobacco), one-half page. Velvet (cigarette and pipe tobacco), one-half page. Prince Albert (cigarette and pipe tobacco), inside back cover. Robert Burns (cigar), one-half page. Collier's (four issues) Lucky Strike (cigarettes), one and one-quarter pages. Chesterfield (cigarettes), one page. Fatima (cigarettes), two-page center spread. Prince Albert (cigarette and pii)e tobacco), back cover. Tuxedo (cigarette and pipe tobacco), three-quarters page. Velvet (cigarette and pipe tobacco), one-half page. Harmony (cigarette and pipe tobacco), one-quarter page. Robert Burns (cigar), one-half page. Leslie's (August 30th issue) Prince Albert (cigarette and pipe tobacco), inside back cover. Some Phases of the Clerk's Job By JOHN ALLEN MURPHY Tni*^ essential task of aU those engaged in distribution, from the manufacturer down to the retail clerk, is to attain the good will of the consumer. That is the absolute JHt ui what they are trying to do. Therefore, they all should I'lve sonic first-hand information as to how the consumer "lys. I'hey should know something of the actual "busi- »^"^^. in use a stage expression, that is gone through in "''^•<"ig a sale. All the factors that influence the sale should ''t'carc-iully studied. Ahcnt the first fact that impresses itself on the observant y*^' »s tlic kaleidoscopic quality of human nature. There is •i^iniost no end to its variableness. 1 always had the idea at aft( r the outer veneer was penetrated people are verv JKh rihke. but after I had been selling goods across the j^'iintcr lor a few weeks I discovered that this impression >s hut when they come to buy goods they certainly are '• I liat IS the (me time they feel privileged to indulge all ^'^^ Pecuharitics of their nature. This much is true, however : most persons can be classi- fied according to type. But there are any number of these types, and the average clerk is not able to classify properly his prospects as they approach him. This is one of the causes of so much mediocrity in retail salesmanship. For instance, there is the sensitive buyer, who is diffi- dent in stating her requirements. She is easy to sell; so much so, in fact, that she is likely to go away with merchan- dise with which she is not fully satisfied. There is the care- less, slipshod buyer that will take almost anything. Then after she gets home she will find fault with her hasty selec- tion and bring it back for exchange. Some buyers that come into a store are extremely friendly to the clerks, while others are austere, and have to be handled with the greatest tact. Sometimes the affable shopper is very critical of the mer- chandise, and, on the other hand, the haughty, stern buyer is easy to please. In the course of the day's work the clerk will have to wait on talkative customers and taciturn cus- (Continucd on Page 2i) THE TOBACCO WORLD 11 10 THE TOBACCO WORLD .i»i ■»■ ■■ '— M» "" ■ M II i« ■■ ■■ ■■ ■■ -la. in|» EDITORIAL CHAT AND COMMENT •j>-— " — • - iii^>i— «»- n— .H|, ■ M * THE CURSE OF THE SPECIAL DISCOUNT RETAILERS as well as jobbers are very prone to try to secure a specUl discount in one manner or an°ther with- out ever stopping to see just where the step is go«g t° ^^''^ them. When the manufacturer gives .t to the Pbb ^ V.e '^ making for himself no bed of roses ; he is p.luig up trouble and profits on his brand are aflfected all the way down the '"^There are two sides to every argument, but we are arguing first and last for the welfare of the retailer and the befrinferests of the retailer, as well as the jobber and manu- facturer, are served when standard prices are maintained. Here is an example : i,„r.wn A jobber in the Middle West takes on a well-known brand with the understanding that he gets an extra discount^ Does he put that in his pocket? Sometimes, but sometimes not, particularly if he is not highly conscientious. In the latter case, in order to get more business, he Passes par of the discount on to certain of his retailers. And the retailer while needing the extra profit badly, thinks he will get stil more profit if he cuts the price a bit and passes that discount on to the consumer-and the trouble starts. Other dealers who do not get the discount and who cannot afford to make the cut get after the manufacturer; the manufacturer gets after the jobber, and the jobber goes back at the retailer. In the meantime a war develops on the brand, with tl^e result that the wise retailers throw the brand out instead of trymg^ to compete. Those who stay in the fight keep on cutting until they find it unprofitable, and then they throw the brand out, too. i * j tu^ The rape of a fertile field has been completed. The manufacturer has seen the prestige of his goods shot to pieces, temporarily at least, in that territory Farther he is out a profit equal to that extra discount. The jobber has lost what might have proven a profitable account if han- dled legitimately, and, in addition, he has probably made some lifetime enemies out of what were once good cus- iomers. Some of the retailers have lost customers through their failure to carry the brand, and, in addition, their pocketbooks have suffered through the unprofitable price- cutting business. . , ,. ^ «^ Avoid the thought of asking for a special discount as you would the devil. Don't tempt the manufacturer into establishing a precedent that may sweep away the prestige of his brand or worry him into an early grave. If you arc satisfied that vou arc paying no more than any one else for the brand, self it at the standard price and be satisfied. You can be assured that if you can get a special discount there is a verv great probabilitv that some one else can. And in this dav the manufacturer cannot give very many special discounts without having to take it out of the cigar in one way or another. ' The best wav to obtain a fair profit is to see that you obtain a fair profit. Unless you are a professional price- cutter, the minute you start that business you are cutting the purse strings of your profit bag. , , r u When vou hand out a special discount, let the form be whatever it'may, you arc handing out a boomerang that will eventually come back and pat you on your temple of thought with such force that your temple may discontinue the think- ing business temporarily. There are hundreds of legitimate ways to sell gocjds, and no progressive and alert manufacturer, jobber or dealer needs to stoop to cutting prices to sell a meritorious product. CS3 C!3 CS3 THE RETAILER WILL PROSPER IF HE WORKS IF the war continues for a great length of time it is very probable that the cigar, cigarette and tobacco production in this country will exceed any figures in the history oi trie industry The experiences of other countries engaged m the ereat conflict indicate that the men at the front do mure smoking than in ordinary times. The thousands of "tobacco funds" organized in different parts of the country assure the soldiers abroad of large and steady supplies during the dura- tion of the war. and undoubtedly there will be more smoking per soldier than there would 1)e if the man were at home following his ordinary occupation. , . , , , . , Now the retailer inquires how all this helps him. be- cause, he argues, the purchases by the "tobacco ^^nds are made either from jobbers or manufacturers direct. Well. we grant that, but here is another phase of the situation. We were standing in a small retail store the other luglU when a workingman, possibly fifty years old, came in and asked for fifty sacks of a certain brand of smoking to1>atco. The retailer, of course, did not have the entire order in stock but said he would get it the first thing in the morning. It purchaser asked if he would put ten packages of cigaittc papers with the order and send it to a certain young nun with the American expeditionary forces, naming the com- pany and infantry division. After he had paid the bill and gone out the dealer .si-nke up and said: "I know that chap. He used to come in here every night before he joined the army, but that s more to- bacco than he bought off me in two months." We suggested to the dealer that he had prol)al)ly l.ongut during the dav wherever he happened to be; that this ua. a chance for him to concentrate all of that man s busmen, in his own store. So we suggested that he ask the bc) . father if he could not send him a package once ^^J^;"";, And we saw no reason why he should not su^^gest to e parents or friends of other customers who had J^'";;;; ^ ^ service that they contribute toward a monthly Vf'^f cigars, tobacco or cigarettes to be forwarded to a or wherever the man might be. The packages cnu 1 b made to fit any pocketbook and would certainly be appr ciated by the soldier or sailor. ..fmiitv It seems to us that the retail dealer ^^s ^^°P1 '''"^^^^^^ to do a larger business than ever before, and ^vith the e justment of prices he will enjoy adequate P;;^^^^^ .' \i„^. prosperous business if he is willing to work ^y sol t^^^. personal orders for tobacco to be sent to the mc service the dealer can easily double the 1>"^'"^^f ^'^"'p.^'t merly came from the men when they were home, wait for this business to come to you— go get it. HAVANA LETTER a* at ^ Havana Office: Perseverancia 8 Carlos Wintzer, Representative Havana, August 21, 1017. BL SINl^SS in our leaf market during the past fortnight lias been quite animated, owing partly to the number oi huge American buyers in town, as well to a great extent of llie purchases made by the Cuban Land and Leaf To- bacco Company, and which as usual has set the ball rolling for \'uelta Abajo and Partido tobacco. It is said that this concern has bought about two-thirds of this year's Vuelta Abajo growth. Our cigar and cigarette manufacturers have likewise entered the market lately, therefore the total of th^ sales is beginning to be more in harmony with the custom of fcjrmer years, although still far below in the number of bales, owing to the continued uncertainty about the tobacco war taxes in the United States. Until this matter has been definitely settled, no big business can be expected, as dealers and manufacturers are cutting down their requirements. However, we think that all good vegas of Vuelta Abajo, Semi \^uelta and Partido will not go begging, and that the demand will be equal to the supply, judging by the present call for them, and that the ruling high prices may continue unabated. A few packers of Partido have already closed out all of their holdings, while on the other hand other dealers appear more willing to sell the lower grades of resagos separately, without insisting that the buyer should take the upper grades along, or a certain running lot, as formerly was the case. The position of Remedios is still uncertain, packers and dealers having very exalted ideas about the future ruling prices for first and second capaduras, but as the period of purchasing these grades has not arrived yet, it is best not to worry unnecessarily about the coming figures, as the buyers will have a word to say as to what prices they can afford to ])ay. The low grades are selling slowly to our cigarette manufacturers at relatively high prices, although as this is not tlie season for big orders of cigarettes from the country, manufacturers are in no hurry to stock up with leaf more than the demand requires. Reports have been spread that the crop is considerably smaller than last year, but we beg to differ from them, as. according to our information, the qnantity will be about the same as in 1916. As there is a scarcity of labor in the country the escogidas are working <»nly very slow, and for this reason the receipts from the country may continue during the balance of this year, or possibly even later still, as we were told by a reliable source. Weather conditions will be closely watched henceforth. as tlie time has arrived to prepare the fields for the next crop. If the conditions should be favorable to obtaining early -iiedlings. so planting might begin some time in Octo- ber \:] order to get a temprano crop, there is no fear that the \ ( i^ueros will not try to raise a big crop, as the good prie< > realized this year are a big incentive to do so. Of course, what Dame Nature may have in store for us is still an unsolved problem. After .so many poor and unsatisfac- tory rn.ps the chances are in favor of at last getting a large and i^ood crop next year. Sales (luring the last two weeks totaled 14,542 bales, \vhi( h divided represented : Vuelta Abajo and Semi \^ielta, <'^'!>^: IVirtido, 5315. and Remedios. 1.350 bales. I'nyers were: Americans, fil;]!); exports to Sweden, •»^': ^liip])(TS to South .America. 401, and our local manii- 'actnn rs of cigars and cigarettes. 741.3 bales. Receipts of Tobacco From the Country Two Weeks Ending Since January August 9, 1917. 1,1917. Vuelta Abajo 19,249 bales 55,2G1 bales Semi Vuelta 1,432 " 4,565 *' Partido 2,583 " 12,088 " Remedios 11,854 " 39,772 " Totals 35,118 '* lll,r386 " Exports of leaf tobacco from the port of Havana for two weeks from July 30th to August 11th totaled 7295 bales, and which were distributed to the following countries: To all ports of the United States, 6651; to Canada, 234; to the Canary Islands, 6, and to South America, 404 bales. Buyers of Leaf Tobacco That Come and Go Arrivals: From New York — Otto Sartorius, of Sarto- rius & Company ; Marcelino Perez, of Marcelino Perez & Company, and Ted Smith, of Hinsdale, Smith & Company. From Tampa — Facundo Arguelles and their foreman, Joaquin Flores, of Arguelles, Lopez & Brother, and Jaime Pendas, of M. A. Gunst & Company. From Key West — A. W. Arnold, president of Mi Favor- ita Cigar Company. From San Francisco — David Frankel, of Frankel, Gerdts & Company. Departures : To Chicago — Matt Wengler, Archie Wen- gler and Walter Sutter. To New York — Otto Sartorius and Marcelino Perez. To Tampa — Frank R. Diaz, Enrique Pendas, Celestino Vejga and Jose Lovera. Cigars Business in general is quiet, although our large fac- tories, having received good orders from Great Britain lately, are working well, notwithstanding that orders from the United States are only limited, pending the war contri- butions to be settled yet by the United States Senate and Congress. There is a good demand from Spain, while all the other countries have not recovered from their lethargic sleep, and are calling for small quantities of cigars still. Reomeo y Julieta are very busy indeed, as they are em- ploying 800 cigarmakers. They shipped to Spain this week ;V^0,000 cigars, and have large orders from Great Britain and other countries. They bought 5000 bales of this year's X'uelta Abajo crop. H. Upmann is making excellent cigars, having secured the finest raw material of last year's and this year's growth, and while business is not rushing yet, we predict a big trade later on. Punch has received splendid orders from the United Kingdom, while trade with the States is fair. Sol and Devesa de Murias are always getting some orders from its steady customers all over the world, as they prefer the mild and aromatic quality of its cigars. Partagas is doing a big business just at present. For T.arranaga received good orders from its British customers. Hoyo de Monterrey has not lost its customers in the United States. La Corona factory is very busy. The exports of cigars from the port of Havana for the month of June, as per our custom house returns, were as f(»llows: (ContittHcd on Pai/c -V) 1^ THE TOBACCO WORLD PHOTOGRAPHING THE WINDOW EVERY window display contest or extraordinary occa- sion, wath store windows in finest trim, shows the im- portance of show window photography. Especially is this true w^hen your window front has won the blue ribbon in some local or dealers' specialty contest. It is well that in these days of keen business competitions one can stop and indulge in a good-natured contest to outvie his neighbor in the effective method of displaying our wares. While the store window displays of the big department stores are often suddenly announced and few minutes given for their setting, the w^indows of smaller stores represent hard thinking and sometimes days of concentrated effort to bring them to their present state of excellence. It is said, ''A thing of beauty is a joy forever," and when one realizes how few days determine the period of the show window exhibit, the desire to retain some material evidence of the achievement causes us to seek the services of a pho- tographer and the satisfaction thus gained more than offsets the expense. There are times when the services of the photographer cannot be secured and the picture must be taken by the window trimmer himself. The scientific principles of pho- tography are known to almost every one. It matters not whether the plate be exposed under the sea or from the height of the aeroplane, the contrast of lights and shadows makes the picture in all cases. The methods of taking pictures by daylight and some- times by flashlight are the best known to amateurs. How- ever, to secure perfect pictures of your show windows, the pictures must be taken at night. The exposure of the film or plate should be a time exposure, and, while the window must have good lighting, the means of illumination must not be visible to the lens of the camera. The points of success or failure in picture-making are few, yet those few demand great patience, persistency and thoroughness in detail. Choose an evening when there is no wind— for the wind will jar the camera and make a blur of the picture. Before you take your picture, review your window ; go over every part of its composition, then go over it again. Look at it from across the street ; inspect it near to ; look for even balance in the mass of display; look for symmetry in ar- rangement and proper spacing.. Do not be fearful of vacant l)laces on the window floor, as these add to, rather than detract from, the neat and excellent trim. Look for balance of color. Red labeled pyramids on one side will not look well in a picture with blue labels on the other. Blue and yellow are poor colors to use in window compositions, as they become white in a photograph. The different colors of metals also make a difference in the picture. Have equal colors on each side of your window center. If some cans reflect the lamps overhead like small suns you can render these bright lights harmless to your negative by painting the cans with aluminum bronze. You can use any size film or plate desired, but a post card size, four by five, is more easily focused and enlarged. The best results will be obtained if a tripod camera is used and this mounted on three boxes about fourteen inches high, thus giving an excel- lent view of the lay-out on the bottom of your window. Everything now seems to be ready but one thing. The drug store has not closed across the street and good results cannot be had while his lights reflect on your wimlow. You will have to wait until these lights are out and any others that reflect on your window glass, other- wise these reflections will be on your picture. When all is ready you will open your shutter on a medium-size stop and expose the plate or film from fifteen to twenty-five minutes. H much white is in the make-up of the window, you should time it for sixteen minutes. H the darker colors predominate, try it at twenty to twenty-five minutes. Be sure your plate or film is in position,, as it is rather a weary joke to wait twenty-five minutes on a cold night and find you opened the stop on a blank film. The opening in the shutter should be of a medium size. The speed of the lens is an important factor to count on also. A lens valued at $lui) will work quicker than a $10 or $20 one. The opening, how- ever, may be the same — fifteen minutes will do the finest kind of work with the $100 lens. People passing will not hurt your film if they do not stop to look in. However, it is better to have them go out- side the camera while the exposure is on. The developing and fixing powders will now give you the results of your evening's work. Be sure the dark room has no leaks. Many times the picture paper and chemicals get unjust blame because of a small leak of light somewhere. Use only a red lamp, for most plates and films are made to use with no other. De- velop your film until you have good detail and contrast, then wash in clean water and place in the fixing bath. In printing your pictures, if the picture comes too slow a slight rubbing with the finger will bring the picture out more clearly and quickly. It is better to have all the water used in developing, printing and washing as near seventy degrees as possible. Many window trimmers take small pictures and have enlargements made. This can be wtll done if the small negative is clear cut in detail. Do not be discouraged if your first attempt is a failure. Vou will learn by experience and your window photo will not only be a useful record of window ideas, but they will always give you satisfaction as you recognize these samples of your work. Like the tailor's stitches— 'he knows tluiii," and these are your windows. — "Louisiana Grocer." THE TOBACCO WORLD 13 TWO NEW CIGAR FACTORIES FOR EVANSVILLE The remodeling of two buildings to be used as cigar factories, making three modern cigar factories for ICvans- ville, Ind., and a better working place for about 15(i() .^nls and nearly 100 men, was completed last week. Operations were actually started during the latter part of the week in the city hospital building at Second and Division Streets, now the sanitary plant of Grill Br(»thcrs^ Most of the work tables and other fixtures were mstalUd during the week, which will mean the employment ol /•<»> girls and a number of men when the plant begins opc^at1nn^ in earnest this week. Nearly 200 started working last week. The remodeling of the third floor of the Masonic Imil^l- ing at Second and Locust Streets, to be occupied by Hji^^ Brothers, was finished last week, and the finishing tolKllC^ will be added this week. The firm expects to employ about 700 or 800 cigar- makers, mostly girls, when they get moved to their new loca- tion. The entrance for the third floor of the building xNa^ changed from the Locust Street side to the side on Secniu Street. The new entrance is two doors from the tractio terminal station. The old entrance will be used only as a fire escape. . ^ Both plants have been equipped with lockers, ^^^'^'^^ baths, rest rooms and other conveniences for the benoiit o the employees. Where the Steady Trade Lives By FRANK FARRINGTON THIS is a day of tremendous trade, of phenomenal busi- ness in spots. If it is a time of high average prosperity. so much the better, but there are times when the average is low, just as there are places today where business is not good. It may be set down as a good maxim: in time of boom, prepare for slump! This is not a warning cry to manufacturers and others to look out for a reaction from the present times. It is an appeal to manufacturers and others not to forget the more moderate but steady and consistent trade of the greater porticjn of the country in the effort to reap a large harvest in the ultra-prosperous sections. In the towns and cities that loom up large in the manu- facturer's mind as he thinks of business growth and increas- ing sales, there live about a fourth of our population. About three-fourths of our people look for service and supplies to the towns of 25,000 and less, while some 54,000,000 people live m and adjacent to towns of 5000 and less. Of 69,315 towns in the United States by the census of 1910, 68,727 had a population of less than 10,000, and there were 62,892 towns with a population of less than 1000. It is fair to say that the small town and country popu- lation of the United States represents the big buying end and the steadier buying end of the people. In manufac- turing centers and in the metropolitan districts business fluctuates from one extreme to the other. In the country districts the fluctuations do not go to extremes and are violent only in rare instances. If the condition of the market and the size of the crops affect the country people, they affect them less. They buy under the best conditions fewer things they can get along without than the city people buy when they have money ahead. They save more money and have less need of going without when times are less prosperous. Mere money panics are slow in having any effect at all on the farming communities. The rural population goes Its way, serene in the belief that the financiers will be the ones to suflfcr and satisfied to have it so. A good many otherwise shrewd manufacturers are over- looking the small town field because they do not know what It means. They concentrate on the places where the most people can be reached in the least time and, incidentally, ^vhere the most competitors are trying to reach them. Study this table a little. It is a list of the stores reported by the census as existing in towns of 5000 and less: ^1^'thing 9,206 I>ry goods 8,733 ^^'■"S:-'^ 25,870 Cieneral stores 141,724 Ciroceries 33,131 Hardware 21,143 Jewelers 12,463 Glen's furnishings 1,474 '^'"'es 3,035 '^otal 256,779 n ■ h ^^^^ ^^" suppose the average sales of these stores 8^ t be? Careful estimates set the average drug store ^aes at $!o.00O per year. This would mean that the drug stores in the above list dispose of more than a quarter of a billion dollars' worth of goods every year. The aggregate business done by the total number of stores is enough to open the eyes of any manufacturer, no matter how ambitious he may be. A good many of these stores are small, but a good many are large. For example, there is a general store in a little New Jersey village of 600 people which sells above $125,000 m goods each year, to say nothing of handling an automobile agency and disposing of more than a thousand cars, to- gether with accessories, supplies, etc. Another small town general store of which I saw an account the other day had just closed a year in which its sales were more than a quarter of a million. These stores whose business runs above the hundred thousand mark are few and far between. They are not cited as common cases, but as showing the possibilities of a small trading center when a live merchant is there, taking advantage of all his opportunities. These small town stores are selling nationally adver- tised goods, too. I was shown recently the results of an in- vestigation of 1200 stores in communities of 1000 to 3000. These merchants had been asked whether they liked to sell advertised goods and ninety per cent, of them had replied. "Yes, if they afford us a reasonable profit." The people in the smaller towns are asking for adver- tised goods and this includes the farmers as well as the vil- lagers. It is worth while to remember, too, that the farmer buys in larger lots than town and city purchasers, at least in the case of all necessities. One reason the small town store's value as an outlet for goods is underestimated is that such stores look inefficient. The store in this class that has sales of $50,000 a year may look much less like a business place than a city store with sales of $15,000. The country store may not even be rated in Dun or Bradstreet, though as sound financially and as good pay as the $15,000 spruce-appearing city store. I have known manufacturer after manufacturer to reject inquiries from country merchants as not worth considering or even answering, just because the writer's stationery was cheap, his letter handwritten and his name left out of the mercantile reports. I do not undertake to defend the mer- chant for laxity in stationery or correspondence methods, or for refusing to make any statement to the mercantile agencies, but I want to remind the manufacturer that there is a big field covered by men who do business this way. The country merchants, thanks to trade journals and business literature, are steadily becoming more efficient. There is a constant displacing of the old-fashioned store fronts, show cases and other equipment by modern helps. Cash registers, computing scales, oil pumps and all sorts of measuring and cutting devices are to be found wherever there is a retail merchant. If there are some manufacturers who think they cannot reach the small town trade, that is their loss. It will be reached by somebody with their kind of product. It was never so well worth while as today for the manufacturer to investigate the small town market. — In "American ludus- tries." THE TOBACCO WORLD 15 14 THE TOBACCO WORLD The ^Tourself ' Part of Salesmanship By J. R. McCleskey WHAT is "Yourself" ? What is your true "self"? Did you ever stop to analyze the diflference between your true "self" and the other "self" that often tries to assert its power over you? ^^ The "yourself" part of salesmanship, or the .yourselt part of anything else, is relatively speaking the foundation on which the structure is to be built, and before commencnig to build, we must be sure that we have the right foundation. A correct understanding of "yourself" is just as essential in building your business career as is a proper foundation in building a skyscraper. Within every individual there is a true "self" and a false "self" continually warring one against the other for su- prem'acy. One's true "self" is that "self" which always stands for the right, for principle, for honesty of purpose, for fairness and justice, and for all that is good ana wurtfiy of our highest aims. It is the false "self" that takes the opposite stand in our consciousness and tries to tell us that "might makes right," that there is no harm in taking all we can get from the other fellow in a business deal, that it doesn't pay to be on the level. It is this false self tnat puts such stumbling blocks in our way as discouragement, fear, worry and discontent. Likewise, malice, spite, selfishness, petty jealousies, dishonest methods in business, all come from this same false "self." What we need is to learn the real nature of our true "self" and our false "self," and to discriminate between the two, and we can then set ourselves to the task of overcom- ing the false with the true, and as we progress along this line of endeavor, we will find that : All genuine success in life is attained in exactly the same degree as we eliminate the qualities of our false "self" and develop the qualities of our true "self." But the question arises as to how this principle applies to business in general, and to salesmanship in particular. This principle of overcoming something that is false with something that is true applies not only to business, but to every phase of human endeavor. It is a logical fact that good is the master of evil, that the truth is the master of a lie. that faith and enthusiasm will overcome discourage- ment, that fairness and justice will outweigh dishonest methods, that unselfishness and consideration for others will destroy selfishness and jealousy, and so on down the line. We can absolutely overcome the wrong qualities of our false "self" by replacing them with the good qualities of our true "self." It cannot all be done in a day. but right now is a good time to begin weeding out these wrong qualities which our false "self" tries to thrust upon us, but which we do not have to admit into our consciousness. In order to bring the point home in the individual case —to you and I— take a list of all your good habits and every good quality that you possess; in other words, take an in- ventory of your true "self." Then take an inventory of your false "self" and see what bad habits you have, what wrong qualities you possess, such as selfishness, malice, spite, unfairness, inconsideration for the rights of others, care- lessness, discouragement, worry, fear, fault finding, etc. Now — By eliminating just one wrong quality each day and replacing it with a good quality, you will find that your true "self" is gradually overcoming your false "self," and as this process continues, your suc- cess will grow in the same proportion. Every salesman and every business man should take a careful inventory of his good habits and his wrong habits— the habits that come from the true "self" and those that come from the false "self," and then cultivate the good ones and get rid of the bad ones. For instance, the habit of shaving every mornmg is a good habit. A man cannot start out the day with a clean shave without feeling clean; and then he follows up the shave with clean linen, brushed clothes, a shine, and a smile that is "catching" wherever he goes. Omit the shave, and he has discounted his appearance, his feeling and his efficiency. The habit of looking efficient and feeling effi- cient is half of being efficient. The habit of being punctual is likewise a good habit. Always be where you say you will be at the specified time. Always do what you say you will do and do it on schedule. Being systematic is a habit and a good one. Have a time and a place for everything. Map out your work accord- ing to a definite plan, instead of working by fits and starts. Fits and starts never lead to a successful end. Enthusiasm is a bully habit. Without it do not try to be a salesman, for if you cannot generate some enthusiasm over your own proposition, you certainly cannot expect your customers to do it for you. Above all things, get the habit of being enthusiastic over your work, whatever it inav be. ' Another good habit, and one of the best that a man can ■ cultivate, is a cheerful disposition ; it means everything to the man who has it, and the man who doesn't possess it is woefully lacking in one of the great qualities that helps much toward success. . , Some one has written about the smile that is worth a million dollars and doesn't cost a cent. A cheerful disposi- tion doesn't cost a cent, and its value cannot be estimatea in dollars and cents. All of your good habits, your good thoughts and >our good deeds are the product of your true "self." while all o vour bad habits, your evil thoughts and y^^'^YnA'tt are manifestly the product of your false '/f^^*' .^"^.,^' . entirely up to the individual-you-to decide which sen you will make "yourself." Stop and think it over. The success of every business organization is dependent upon a combination of individual "selves," and the success of the individual is in pro- portion as one overcomes the false "self" and gives dominion to the true "self." If you were going to build a brick house, V^^J^^ certainly think it necessary that each individual braK up to standard specifications, and. likewise, in order to na^^ an efficient sales organization, it is essential that eacn -• (Continued on Page jo) Tobacco Companies Held Up as Examples of Unfairness of Excess Profits War Tax CHARACTERIZING the excess profits section of the war revenue bill as decidedly unfair, and declaring that unless changed he would not vote for it, Senator Bankhead, of Alabama, in a lengthy speech in Congress, showed in detail the effect this tax would have on various businesses, and on different concerns in the same business. Senator Bankhead took as examples different concerns in various industries, among them the American Tobacco Company, Liggett & Myers and R. J. Reynolds. The first two companies, under the proposed tax, would pay no excess tax, because their profits since the beginning of the war show no increase over their profits before the war, while the latter, showing a considerable increase in profits, would be called upon to pay a big tax. "An examination of three of the leading tobacco com- panies discloses interesting results," he said. "The Ameri- can Tobacco Company had a net profit of $12,412,624 in 1916, but its average pre-war profit was larger than that amount. Therefore it would pay no tax under the Senate bill. Of course, it would pay its income tax. Everybody pays that. What I am contending is that this excess profits scheme exempts from taxation for any purpose large amounts. Therefore it would pay no taxes. Its capital stock is $92,942,403 and its surplus is $37,081,533, making a total of $130,023,933. On the basis of allowing eight per cent, on its capital there would be over $2,000,000 subject to taxation. "I am complaining and I am insisting that this war tax business is a misnomer. It has no place in any legislative programme that we can make. I am insisting that every man who makes a profit in this country should pay his pro- portionate part of excess profits in addition to his income tax, and it makes no difference whether he is a hill-billy making a few hundred or a few thousand dollars or whether he is a great manufacturer. "Liggett & Myers had no more profit in 1916 than they had during the pre-war period. Their profit for 1916 was $8,416,813, but under the Senate plan they would pay no tax. Their stock and surplus is nearly $50,000,000, while they have a bonded indebtedness of nearly $30,000,000. If no account is taken of their indebtedness they would, under the House plan, pay taxes on about $4,500,000. "R. J. Reynolds had a pre-war profit of $2,862,566. Their profit for 1916 was $8,043,677. Under the Senate plan their tax would be approximately $2,750,000. "Here are competitors in the same line of business. Two of them pay nothing from their tremendous .profits, while the third pay about one-third of their profits. I want some Senator to explain how the great American Tobacco Company escapes its part of the war burden, while Reynolds is required to contribute one-third of his net income." The Senator declared that such a method of imposing taxes was decidedly unfair to the smaller business, while favoring the great one, and that it would result in suppress- ing business enterprise. He submitted tables which he had prepared, showing how a graduated tax on incomes, rather than on excess profits, would raise more than half a billion in excess of the amount raised by the present income tax, and asserted that such a tax, falling on all, would be far more equitable than an excess profits tax which hits some businesses hard while not touching others as well able to stand the tax. C. L. L. Washington 'Times'' Starts a 'Tobacco Fund ?9 AFLXl) with which to purchase tobacco for American ^troops abroad has been started by the Washington "Times," a daily newspaper, and has opened it with a sub- subscription of $100. The paper has appealed to every person in Washington to contribute twenty-five cents to the fund, at least, and, of course, as much more as may be desired. The newspaper declares that it has completed an exceptionally liberal ar- rangement with the American Tobacco Company, which will put up for the paper at the rate of twenty-five cents each, packages of cigarettes and tobacco which would cost forty-five cents at retail. These packages will contain the following articles : One package of "Tuxedo" tobacco. Four books of "Tuxedo" cigarette papers. Three pouches of "Bull Durham" tobacco. Three packages of "Bull Durham" cigarette papers. . Two packages of "Lucky Strike" cigarettes, twentv ^•'garcttes to the package. . One postal card addressed to the donor, to be mailed to "'ni by the soldier receiving the package. The tremendous nerve strain of the fighting, declared ^ paper in its appeal for contributions, the equally heavy strain of waiting between fights and the ordeal of holding themselves in check for their barrage to lift and their charge to begin, has made the soldiers value tobacco almost more than anything else that could be sent to them. The paper points out that not only will these packages be a comforting message from home, but frequently will provide a smoke for men who, possibly because they are sending practically all their pay to relatives at home, are unable to purchase tobacco. Subscribers who have friends of relatives in the ranks to whom they wish to send tobacco, may send their contri- butions to the paper and the package of tobacco will be addressed to that particular soldier. By this method, it is pointed out, persons in this country can buy tobacco for men abroad at wholesale rates, for the same amount of to- bacco, purchased at any store in this country or by the soldiers themselves, would cost forty-five cents. The plan is an excellent one, and contributions are coming in rapidly. Tobacco will be sent abroad as often as good-sized packages are accumulated, and it is planned, if the contributions continue to come in regularly, to make arrangements for a regular schedule of shipments, that the soldiers may be kept supplied with tobacco all the time. V^. 1_<. J-tf. 16 THE TOBACCO WORLD THE TOBACCO WORLD PROBLEMS OF PROFITS By GORDON W. KINGSBURY No. 1 — Figuring Profits THERE has been a mass— we might say almost a mess— of material written on the subject of figuring profits. One can get twisted into a thousand mental knots trying to read some of it. Some of the attempted solutions only seem to tie more knots in an already knotty problem. Let us see if we can do some simple straight thinking on the subject. To start right, let's settle on what profit is. One man says profit is the difference between cost and selling price. If an article costs $8 and sells for $12, the profit is $4. True, says another man, but that $4 is only the gross profit ; out of it have to come the expenses and if there is anything left \hat is net profit. So then we have two kinds of profit— gross profit and let profit. And since these terms are apt to be confusing, >uppose we use the term "mark-up" to mean the whole difference between cost and selling price and the tern^ "profit" to mean only what is left of mark-up after expenses of doing business have been deducted. Thus, if a merchant sells goods for $50,000 that have cost him $30,000, his mark-up is $20,000. If his expenses are $10,000, he has left a profit of $10,000. Now just a word about these figures as expressed in percentage. They can be stated in either of two ways, both of which are correct. If we use the cost of goods, $30,000, as the basis, our mark-up of $20,000 is 66 2-3 per cent., our expense of $10,000 is 33 1-3 per cent, and our profit of $10,000 is also 33 1-3 per cent. If we use total sale of goods, $50,000, as the basis, our mark-up of $20,000 is 40 per cent., our expense of $10,000 is 20 per cent, and our profit of $10,000 is 20 per cent. While either of these sets of percentages is correct, it would be wrong to mix the two. For, if a merchant should figure on a basis of his past years' sales that his cost of doing business was 20 per cent, and his profit was 20 per cent., making 40 per cent, mark-up, and should then invest $30,000 in new goods and mark them only 40 per cent, of $30,000, which is $12,000, he would find at the end of the year that after paying expenses of $10,000 he would only have $2000 profits instead of the expected $10,000. Forty per cent, mark-up based on the selling price of $50,000 equals 66 2-3 per cent., based on the cost of $30,000. Undoubtedly, some retailers have erred in marking up goods because of a confusion of the two bases on which percentage may be figured, but it is not likely that there are many today who would make such a mistake. The problem is not how much to mark up goods, but how to squeeze out a respectable profit between the cost, which is fixed by the maker or the jobber, and the selling price, which is fixed by competition. And that we must admit is some sizable prob- lem in these days of sharp competition and rising costs. Knowing vs. Guessing The first great essential is to know, not guess, what your mark-up, expense and profits are. It is a good thing to know at the end of the year what it has been, but it is better far to know at least each month, and better still, if possible, each week. There is not a merchant whose busi- ness is too small to afford a low-salaried girl if she does nothing else except keep him posted week by week on just what he is doing in the way of making profits. The few hundred dollars he would spend during the year would give the facts and figures that would enable him to make several times that amount in extra profits. The most expensive thing you can do is to guess. The most profitable thing you can do is to know — and to know air the time as you go along.— (Courtesy of the "Modern Merchant and Grocery World.") CIGARETTE FACTORY FOR HONDURAS As soon as the machinery arrives a cigarette factory will be established in Tegucigalpa by the Cia. Tabacalera llon- durena, S. A. (Honduras Tobacco Company, Incorporated). The officers are General T. Castillo Corzo, president; Pablo E. Locano, managing director; Teodoro Garcia, U., vice president and assistant manager. The company is capital- ized at 25,000 pesos, 15,000 pesos of which has been paid in. Through a local agent the company has purchased one ma- chine to cut and shred the tobacco and one cigarette machine with a capacity of approximately 10,000 cigarettes an hour. The machines were manufactured by a company in Brook- lyn, the lithographing is being done by a firm in New York, the essences and flavorings are likewise being bought in New York and a paper company in Kalamazoo is furnishing the paper for cigarette wrappers. No concession was granted by the Government. The members of the company have their own tobacco plantations in the Copan district, where a good tobacco is grown. They are studying means to improve the quality of their output, but they contemplate manufacturing an imitation of the Turkish cigarettes and have ordered twenty-five pounds of " Turkish tobacco in order to experiment with blends and to observe its characteristics. A tank will be installed in which to wash tobacco, the Honduran product being rather too strong for some tastes. The water from the washings will be utilized for sheep and cattle dip. Popular American cigarettes will be imitated, and it is understood that a good cigarette will be offered for five cents gold per packet of ten. There is no internal revenue tax on tobacco products in Honduras, but there is an import duty. It is probable, therefore, that the output of this fac- tory will cut into the sales of cigarettes from Mexico, Guate- mala, Salvador, Cuba and the United States.— "Commerce Reports." _^_ THE AD. THAT WINS SUCCESS Advertisements by a trained and educated writer have a remarkable influence on results. Few people suspect the difference that good English makes. It is one of the secret facts which only a few experts have discovered. The adver- tiser himself, and even the author whom he employs, may not know just why advertisements in educated English sell goods economically. But there is no difficulty in provmg that they do. .. It is not the clever-looking advertisement that sens things, nor the advertisement which marks loose ami un- grammatical construction with beautiful typographic lay- out. It is the advertisement which says what it has to say in rich, flowing English, every sentence crisp, straight to the point, graphic and eloquent in the best sense of the term —namely, eloquent or "speaking"— piercing the mind liKt clearly uttered talk. . The advertiser who will pay to have hin announcenienu written by a man who knows this kind of English and wn has, as well, a long-trained understanding of how t<) ti the distinctive points in a product and state them in logi sequence, need never think the price too high. " '* " " ■■ -- — -- — n ■■ *■■ 11 m " ■■ ■ 11 M M w « iiM — — — ■■ M M M lift 17 * Results Tell the Story A N epoch-making era is being created in the Cigar Industry by the excellent results rewarding cigar manufacturers who use our 1916 Crop of SHADE WRAPPERS {Whether Connecticut, Florida or Georgia) Are you sharing in this Wonderful Success? American Sumatra Tobacco Co. Largest Producer of Shade Tobacco In the World General Offices: 142 Water Street, New York • — "——«■- I M ■ ■■ ■ i ' " " " " ■■ ■■ M ■■ H. "— — *• " ' ■■ " - n j_ «*—««- ■4» :l 18 THE TOBACCO WORLD ■1 ■■ » i» "LA MEGA" "iESv" HAVANA CIGARS OF THE HIGHEST QUALITY AND BEST WORKMANSHIP V. Guerros "Diaz & Co., Tampa. Fta. -«■— « ■ - — — ""T ^, „ ...—.. ■!■ - '■ ■— "• i GARRETT H. SMITH, K;^.."^tfH-.tr COMPAfilA UTOGRAFICA DE LA HABANA F«e.t Imported Cigar B.nd. «.d L.beU. AUo GUMLESS B.nd. NEW YORK OFFICE - - _^^ ^^6 E. 19th STREET Phon*. Gramercy 1754 i|i ■ -^ -M ■■ ■■ ■■■ Cork Tips Cork Bobbins BOUCHER CORK & MACHINE COMPANY, Inc. 122-222 WEST 1»TH STREET NEW YORK T -M OUR HIGH-GRADE NON-EVAPORATINO CIGAR FLAVORS^ ^^^^^^ ^^^ ^^^^^^ ,_, ch.r.ct.r and Impart a most palatable flavor rUVORS FOR SMOKING and CHEWING TOBACCO iv*i** tnr List of Flavors for Special Brands BETu)J[ "■OmItVzM. Bo5 FLAVOES. ?ASTE SWEETENEES . FRIES & BRO.. 92 Reade Street, New York | I I. ■■ ■ * Tobacco Merchants' Association Registration Bureau, new york city Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), $5.00 Search (see Note B), 1.00 Transfer, J.OO Duplicate Certificate, 2.00 N.te A-An allowance of- $2 will be made to members of the Tobacco Mer- '^' Note^B-H a"?cport' on riiaiS title necessitates the reporting of more ^^^^'^W^^ t^'i''reSrtfnto?"mU'?hrn ?le°n?5 Dollar ($1.00) w. 1 be '"f;?*;. /J.^^^ ""^'f^^in Additional cTiarge of Two Dollars i&V will b"e*m?de/and S'an'addifio^'al'^Jharge of One Dollar ($1.00) will be SdS^* every ten (10) additional titles necessarily reported. REGISTRATIONS ^ , . ♦ . VICTORY LOAN :--*0,330. For all tobacco products. August 4. 1917 American Lithographic Co., New York Uty. VICTORY BOND:-40j3l!^ For all tobacc^ August 4. 1917 American Lithographic Co., New York City. DERSONA:-^0.332. For all tobacco products. August 3. 1917. American Lithographic Co., New York City. OHIO REckuiT:-5o.333. For all tobacco products. August 1. 1917. American Lithographic Co., New York City. TOHICKON:— 40,334. For cigars July 26, 1917. Wm. H. Uoyle X, Co Ouakertown, Bucks Co., Pa. t i lo iqi7 C&:ofELIS SMOKERS :-^.335. For cigars. July 12, 1917. 10.1917. Tanner & Daily. Bay City. Mich. ANTON H. MAUSEN ALL HAND MADE:-40,3C)0. For cigars, cigarettes and tobacco April 21, IVI/. F. M. Howell & Co., Elmira, N. Y. AMBULANCE SERVICE :-40,338. For all tobacco products. August 11, 1917. Gonzalez Fisher & Co New York City AMEXES:-U0,339. For all tobacco products. August 13, Wl/. Greenwood & Co., Savannah, Ga. a.,„„c* U 1917 MOON-GLO:-40,340. For all tobacco products. August 14, ivi/. American Lithographic Co., New York City. A„c,„ct U 1917 RED CLOCK:— 40,341. For all tobacco products, .\ugust 14, ivi/. American Lithographic Co., New York City. Factory BRITEMAWNIN:— 40,344. For cigars. July 13, 1917. l'acior> JOHNNfYANK&'m For all tobacco products. August 1 5. 1917. George Schlegel, New York City. ^ TENTAR:--40,348. For cigars. August 16, 1917. SoboUgarcu. Philadelphia, Pa. , t i 07 1017 Tnhn C Funk. THE LAW:— 40,349. For cigars. July 27, 1917. John ^. tu HgRM?SA'^ciG^/ MANUFACTURING COMPA^^^ For cigar factory. August 21, 1917. Jose R. Hermiaa, WAR BATTERS :-40,352. For all tobacco products. August 2X 1917. George Schlegel, Xewjork^^^^^^^ STANWELL:-31,317 (Tob. World). For cigars. ^^8^^;'^ ;,i Janualry 29. 1916! by Petre, Schmidt & Bergmann Transfcrrc 1 to Berninger & Henry, Allentown, Pa., July 20, 1910. .„,_..„, EL MANKO:-31.227 (U. S Tob. Journal). For ciga^ cigarett s. cheroots- and tobacco. Registered Janiiftry 23. l^OO by Steiner Sons & Co New York City. . j7"^^|.Xlns?er?ed I0 Schlegel. New York City, August 7. 1917. Retransterr Tn«;rnh P Mannint? Co.. Boston. Nfass.. August 9. ivi/- ^^u^rco DETROirS COMPANION :--40.320(T. >L A.). F^*". fj^ ^^'^^"w products Registered May 21 1917. by P^^r^e SchkgeX N^e^^ York City. Transferred to The Hemmetcr Cigar Co.. uei A^\:fEsf-::f9.4'70VTri.«n. For ^i^a.s Rcgi^ster^d A"««^t ,0^ THE TOBACCO WORLD 19 Heywood Strasser&Voict Litho.Co 26- STREEIT & 9- AVCNUf. NEW YORK MAMjl ACTUPFf^S Of Cigar Box Labels Bands and Trimmings WESTERN OFFICE 179 West Washinffton St., Chicago, IIL CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU A. CO.. 129 Fifth Avenue, New York City THE MOEHLE LITHOGRAPHIC CO Clarendon Road & East 37\f St. BROOKLYN.Ny. CIGAR LABELS & BANDS] BRANCH OFFICC no West Ranoolph St. ChicaooJll. CIGAR BOX LABELS BANDS AND ADVERTISING WN. F. CONLY & SON *i«>iwitn uA a—imn mwhiti 37 Seuth Second Street, Pkiladelphia RBGT7LAR WEEKLY SALES EVERY THURSDAY. CIGARS, TOBACCO SMOKERS' ARTICLES. SPECIAL SALES OF LEAF TOBACCO CON- SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE /m/'u///i//// NEW V O R K Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGB q INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Owners and Manufacturers RACINE, WIS., - - - - U. S. A. MANUFACTUnCP OF ALL KINDS OF lUi St and Sect Bd Avt., NEW YOU Cigar Box Labels AND TRIMMINGS. OHICAOO, 105 WBTT 9f OlfKOK STRBET, LOVB O. CAVA, MsT. ;^^L4^ HIGHEST QUAIITY^ CIGAR BANDS SHOW CARDS FOLDING BOXES, ETC. W^STEINERSONS&CO. 257-265 WEST IF" ST/steimer building NEW YORK. LITHOGRAPHING SPECIALISTS CIGAR & TOBACCO INDUSTRY MANUFACTURERS SPECIAL PROCESS SKETCHES FURNISHED UPON REQUEST 20 THE TOBACCO WOELD Boost W D C Pipes and they will boost you. Every one is made with the care and quality which will make friends for you among smokers. A style, a price, to suit every man. TRADE MARK The Big Four BRIGHTON, 50c and up. WINDSOR, 75c and up. STRATFORD, $1.00 and up. WD C Handmade, $1.50 and up. 24 shapes, genuine French Briar, and THE UNIVE SL PIPE W D C Pipes are nationally advertised, at prices which are fair to the consumer and allow the wholesale and retail trade a reasonable profit. WM. DEMUTH & CO. New York and up ♦— . Quality Paramount CELEBRATED UPNANN CIGARS (HABANA) Strictly Independent Manufacturers CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street ^ New York Board of Trade Bldg., Montreal, Canada DOMINICAN REPUBLIC TOBACCO CROP The tobacco crop that is now being harvested in the Dominican Republic in all probability will exceed that of any previous year. While exact statistics are not available, conservative estimates indicate that it will be at least 250,000 seroons of 115 pounds each net (28,750,000 pounds), against 150,000 seroons in 1916, which, however, was below normal. The average yearly production has been about 175,000 seroons. Until this year the 1907 crop of 220,000 seroons was the largest ever harvested. The exceptional production of 1917 is attributed to the superior quality of the 1916 crop and the unusually high prices that resulted, creating an incentive for the growers to plant an increased acreage in tobacco. The quality of this year's crop, however, is not up to standard, on account of unfavorable weather conditions. Great difficulty is antici- pated in marketing it, in view of the scarcity of ocean ton- nage and the prevailing high freights, although there are ample facilities for shipping from this Republic to the United States. On account of the inability to obtain space for European ports, half of last year's crop is unmarketed, with 15,000 bales in warehouses in New York and 60,000 stored in San- tiago de los Caballeros, the center of the tobacco-growing region of this Republic. Prior to the war practically all of the Dominican to- bacco was shipped to either Bremen or Hamburg. Some was consumed in Germany, but the greater part was re- exported to Austria, Russia, England, France, Norway, Spain, Italy, Sweden. Holland and Portugal. Since the beginning of the war, however, most of the tobacco has been shipped to New York in bond and distributed thence to the various European markets. Dominican tobacco is not imported for consumption in the United States, but it is expected that when conditions are again normal New York will continue to be the distrib- uting point for the greater part of it, and that Bremen and Hamburg will not regain this business. An eflFort is being made by local exporters to induce the French, Italian and Spanish lines running to Panama and the West Indies to make Puerto Plata a regular port of call on their homeward voyage. In that event a consid- erable amount of Dominican tobacco would go direct to sev- eral of the principal consuming markets instead of through New York or Hamburg. NEW TOBACCO BANK STARTED IN HOLLAND The association of tobacco importers, dealers and brokers that undertook to guarantee to the Dutch Govern- ment that operatives in domestic tobacco factories would not be forced out of work on account of the lack of raw materials has formed a tobacco bank, called the Vereenigde Nederlandsche Tabaksbank (United Dutch Tobacco Bank^ for the purpose of carrying out those guaranties. The cap- ital is fixed at 21.200,000 florins (about $8,480,000). dividecl into shares of 5000 florins (about $2000) each. It is stited that $3,680,000 already has been subscribed. The Government requires that 50.000 bales of Java filler. 1 5 000 bales of Java binder. 5000 bales of Sumatra wrappo'- and 5000 bales of other tobaccos (total, 75,000 bales) shnll be kept in Holland for use in domestic factories, and be sup- plied to those factories at maximum prices considerablv below the market level. , In order properiv to administer this scheme, the Unitrn Dutch Tobacco Bank will take an inventory of all tobacco stocks in Holland, and will lew a charge of 6 florins (abon $2.40) on each 100 kilos. On all incoming tobacco t^^re \^mii also be a charge of about 6 florins. Losses sustamed r>. dealers who have to supply domestic factories will be com- pensated for out of the sum obtained from these levies. THE TOBACCO WORLD 21 The Clerk's Job {Continued from Page 9) tuiiurs; those who are nervous and flighty and those who an- well i)oised. The stingy buyer will try the patience of the saleslady and the extravagant buyer will make her envi- ous. Practically all the verbs and adjectives of the language ci.uld be used in describing these numerous types. They are as variable and as uncertain as the weather. riie great fault with many clerks is that they get into the habit of serving all these types alike. They gradually ae(|iiire a set of humdrum methods, which they always use, iroardless of the whimsicalities of the buyer on whom they are waiting. They almost always use the same sort of seih'ng chatter. Their work gets into a rut, and they never put any fresh ideas into it. The good clerk is resourceful. He quickly and shrewdly si/es up the prospect and determines the character of his approach. He adapts his methods and varies his talk to suit the peculiarities of his customer. If need be, he is very friendly and full of enthusiasm. If the occasion seems to demand dignity and reserve, that is the way he is. Some- times he sees that it is best merely to wait on the buyer, and tlien again he instinctively knows that it is advisable for him to take the initiative in influencing the sale. Adapta- hihtv and tact are the two outstanding qualities in his equipment. A whole lot of rules have been established for the Smdance of clerks. Here are some of them: "Never argue with a customer." "Let the customer speak first." "Always be courteous, no matter what happens." "Show the best goods first," etc. 'i'hcse i)rinciples have been wisely conceived and gen- erally si)eaking, they should be observed. But in applying them as in everything else, the good clerk studies his type and then uses his judgment. Occasionally it is better to suspend the rule. Jake this well-established ruling as to the value of courtesy 111 retail selling. No one can say it isn't necessarv. I he mere disposition to be always accommodating will carry a clerk a long way on the road to success, even though he lack ntlKT selling qualifications. But even courtesy can be overdone, and on rare occasions it can be dispensed with t-'itnely. I have waited on people who seemed to resent umrtesy It appeared to grate on their nerves. Persons of tins knid associate good manners with pride. They will »ot .i.nve their business to any one that they call "stuck up." t IS this same feeling that keeps many people out of the <;'CKantly arranged store. They cannot accustom them- r f f r \''- ^^"^ "^«^^^" i^^a of service. Since we have types ' this kind with us they must be recognized and arrange- "K'lt. uiade to serve them in the wav that thev prefer, niose ^yho lay down ironclad rules for service overlook this •act.-lrom "Printers' Ink." n^^clbert's cigar store, at 701 Main Street. Richmond, a., lias recently been opened by Lon Jones, who purchased Z. T\ ""''' ^^''' Kngelbert estate. It had been closed ^»nco the death of its former owner sold 1 ]';^'" JI. Jackson, ex-mayor of Streator. 111., has recentlv ml ,;;'-•''■ ^''^^'tory in that jdace to C. C. Ilalev. a popular ^"•^ ^vell known resident. r That BOLD is a popular favorite is proven by the summons from the various Cantonments through-out the country. Here, where men congregate in greater numbers tfian ever before; here, where a smoke if a blessing and where a smoke is enjoyed more and proves more of a solace than at anytime; here is where a man wants, and he will do all possible to get it That's why we are sending BOLD cigars to the neighboring towns of the Camps because of the urgent call. To the Soldier Boy it's his Flag and Country ABOVE ALL To the Soldier Boy for his cigar it's Bold ABOVE ALL BOBROW BRO»S. PHILADELPHIA •!•■ '■ H u_ II „ _ 4t^' JUDGE FOR YOURSELF \\< COMPARE <■'. WITH ANY 25 CENT CIGARETTE '^^^ 15* •y:wm> ■'irmn/imK i\\ 4ll»^ 99 THE TOBACCO WORLD THE TOBACCO WORLD 23 Packed in extra heavy foil— it stays fresh New Size 1 /^ lUc Also in regulation tins 15c This is the new KIT Package And it is the most desirable pack- ing for pipe tobacco ever invented. It snugs into the smallest possible space in your pocket. It keeps the tobacco even better than a rubber pouch and its shape makes it more convenient to carry. It gets smaller with every pipe load with no excess weight to tote. It ''pours" better than any other form of packing; no waste— more smokes. Harmony is made of the five best kinds of pipe tobacco that grow and is blended in such perfect proportions that it smokes better, of course, than any one kind of tobacco alone. HARM O NY A Blend of Five Famous Tobaccos Havana Letter (Continued from Page ii) From June 1 to June 30, 1917 8,276,209 cigar.-. From June 1 to June 30, 191G 7,403,494 Increase during month of June, 1917. 812,775 Exports from January 1 to June 30, 1916. . 59,298,172 Exports from January 1 to June 30, 1917. . 50,489,153 Decrease first six months of 1917 8,809,019 The following countries show increases during the month of June, as compared with June, 1916: United States 1,162,100 cigars France ^^14,600 " French Africa 1^3,600 " Russia 150,000 Argentine 90,878 Peru 44,3i)0 Portugal 38,500 || Switzerland 33,550 Bolivia 5>4,010 " British East Indies 19,000 Mexico 18,500 Spain 16,005 Total 1,985,093 " Decreases during the month of June, 1917, as comparcl with June, 1916: Canada 274,300 cigars Chile •'^^•^.815 •; Great Britain 163,300 Denmark 153,800 '* Spanish Africa 83,185 lirazil 63,590 " T- *. ^'•> MOO " l-2fVl)t • Oi^,.),,>*.^ Russia •^^«3.777 - Total 9.351,127 *' Decreases (ireat B.ritain 16,113.309 " Denmark 1.261.410 Chile w),m " Canada 423.325 '' Australia 304,12.) Argentine 18l,51.i Total 1S.9S9.S5(» " Leaf Tobacco The principal buyers during the past fortnight in our niaiket were: The Cuban Land and Leaf Tobacco Com- paiiv, 3542 bales; Mark A. Pollack, around 3000; El Cuno cigarette factory, 900; Leslie Pantin, 852; Manuel Lopez, of the I'unch cigar and cigarette factories, 600; W. Ambrecht, 51)."); Cifuentes, Pego & Company, of Partagas fame, 566; llija de Jose Gener, for her cigarette factory, 500, and vari- ous wthcrs of smaller quantities. The principal sellers were: Ruperto Leon, 1644 bales; .Muiiiz Ilermanos, 1500; Selgas & Company, 1214; Leon & J)cli(ado, 1100; Aixala & Company, 1097; Jose C. Puente t^ Company, around 1200 ; Jose F. Rocha, 818 ; B. Diaz ^ Company, 726 ; Francisco Ezquerro, 664 ; N. Abella & Com- i)any, 637 ; M. Garcia Pulido, 566 ; Gutierrez & Foyo, 543 ; Manuel A. Suarez & Company, 523; Hernandez & Alvarez, -189 ; Suarez Hermanos, 471 ; Constantino Junco, 400 ; Tomas Ucnitcz, 250; I. KaflFenburgh & Sons, 150, and various others of minor importance. Shippers above 200 bales of leaf tobacco from the port of Havana during the two weeks ending August 11th were: \'ir^ilio Suarez. 977 bales ; J. Bernheim & Son, 779 ; Walter Sutter & Company, 694 ; Mark A. Pollack, 663 ; Cuban Land and Lca-f Tobacco Company, 542 ; Menendez & Company, ^;!s ; M. A. Gunst & Company, 437 ; Jose Suarez & Conipany, :!9I: Leslie Pantin, 314; Maximilian Stern. 253; Ernest ].11in.c:cr & Company, 236; Rodriguez, Mendez & Company, '*:>o: Ilijos de Diego Montero, 201. Oretaniv. STOCKS OF TOBACCO IN BOND DECREASE The Bureau of Foreign and Domestic Commerce of the Department of Commerce has issued a statement showing the value of imported merchandise remaining in bonded warehouses on June 30 last to be $68,271,479. a decrease as compared with June of last year of $29,786,615. About four-fifths of the total imported merchandise remaining in ItDudcd warehouses is stored at the port of New York, winch reports $55,733,1 56'for June. 1917, as against $75,513,- 591 for the same month of last year. Leaf tobacco remaining in bonded warehouses on June 30, 1017. amounted to 51,944.156 pounds, valued at $25,815,- vM»:!. on June 30, 1916. as against 34.203,507 poimds. valued at $16,260,462. on June 30, 1917, a decrease of 17,740,640 ixiunds and $9,584,831. Among the classes of merchandise remaining in bonded wanliouses showing increases on June 30, 1917, are ciga- rette books. $750,000. DEBTOR'S MANY PROMISES \\ hen a witness in the Toronto Division Court was calKd to give evidence he insisted on having a leaf of the <^1(1 Testament to kiss. The clerk smartly got the R. C, history of the world. Witness put on his hat and the oath was taken in due and ancient form. I lie salesman of the Dominion Tobacco Company, Mniitroal. who was claiming $10 from a York Street grocer, t<»ld Ills Honor he had called for payment 165 times. "You must have a lot of time to keep such an exact accoimt." remarked Judge Morson. When defendant was called he was asked: "Will you pay now? You have already promised 165 times." "Yes. your Honor." "All right; that's 166 times. Judgment with costs." — Canadian Cigar and Tobacco Journal." riie Tobacco Products Corporation has received orders for several million cigarettes to be shipped to the vari-»H«HMa««^ifl^ I 24 THE TOBACCO WORLD THE TOBACCO WORLD 25 E. H. GaXO CICaR COMPANY FOR FORTY YEARS THE STANDARD By Which Clear HaTaaa CicBn Ar« Judsad Write for Open Territory Factory: Key West, Fla. New Yorit Office; 203 W. Broadway i|n ■■■ ' TURKISH CIGARETTES CADO COMPANY, INC. 145 Lafayette Street - New York City \ Fifty-Six - - - - BRANDS |Cado 10 for 25c 10 fur 15c •ma »|« T. J. DUNN .'"^'| cigarettes. A majority of the cigarettes stolen was of the "Camel" brand. AMERICAN SUMATRA AT RATE OF $18 A SHARE The net profits of the American Sumatra Tobacco Com- pany in the fiscal year ended July 31, 1917, were $1,350,000, according to a director of the company. After allowing for dividends on the preferred, these profits were at the rate of SI 8 a share on the common stock. NEW SMOKING RULES FOR N. Y. FACTORIES The New York State Industrial Commission has formu- lated a tentative smoking code, regulating smoking in fac turics. The code was drawn up by the Bureau of Industrial Code, consisting of Commissioner Louis Wiard, Deputy Commissioner Richard J. Cullen and Thomas C. Eipper, assisted by a voluntary committee of experts, the principal members of which were Max Adler, of Rochester; Mark A. Daly, of Buff alo ; Robert Coleman, of Buffalo; Harry Engel, of Schenectady, and Chief Engineer George A. Rourke, of the commission's Bureau of Fire Hazards. Under the rules, smoking may be permitted in factory buildings under restrictions prescribed by the State Indus- trial Commission, permits to be granted upon written re- quest of the employer. The commission may permit smok- ing in offices, sample rooms and other rooms set apart for smoking, if such rooms are constructed of fireproof or fire- resisting material, or if an approved automatic sprinkler has been installed in the factory. No smoking is to be permitted in buildings where ex- ])losives are manufactured, used or stored. Wherever smok- ing is allowed, the use of celluloid eye shades or cuff pro- tectors or any device of a similar nature will not be tolerated. The rules also define "incombustible" and "non-inflammaj ble" as applied to contents of factory buildings. SMOKEWELL CIGAR CO. OPENS FIRST OF CHAIN The Smokewell Cigar Company, wholesale and retail distributors of cigars, tobacco, etc., are putting in a store in the old Boggs stand on D avenue, Lawton, Okla. The Lawton store will be one of a string of eight throughout ( Oklahoma, Kansas and Missouri. The fixtures in the store will probably be the finest of the kind in the city. They are of solid mahogany, and are linished in black leather, with a profusion of mirrors. Several pool and billiard tables will also be installed, but only as a side line to the cigar business. W. E. Reeves, of Tulsa, who is to be in charge of the establishment, an- nounced that the store would be opened for business within a week. NASHVILLE CIGAR FIRM LAUNCHES NEW BRAND The Phillips-Trawick Company, of Nashville, Tenn., have added to their already large number of popular brands of cigars the "Osceola," which sells for five cents. In speaking of the new brand, Mr. Arch Trawick said: "I'<^r a period of several months we have been making ex- periments looking toward securing the highest quality cigar that the dealer could retail for five cents We finally secured the consent of Seidenberg & Company to make for us the 'Osceola.' We have great faith in the good judgment of the people and we launch the 'Osceola' on the market, feeling conrKknt that it will appeal to all men who enjoy a mild, fragrant smoke. Within thirty days we expect to place Osceola' with every dealer in the territory covered by our traveling salesmen." Warner Searle has left for a trip through the Middle ^\ est in the interest of the J. F. Portuondo Cigar Manufac- ^"r'nfi: Company, 1110 Sansom Street. Philadelphia, and ^vill conduct campaigns in Illinois and Michigan. TADEMA HAVANA CIGAR8 Ar^liellesy Lopez G Bro. MAKERS GENERAL OFFICE FACTORY WAREHOUSE 223 PEAKL STREET TAHPA tEALTAD 129 NEW YORK FLORIDA HAVANA BAYUK BROS 5 '(cigar THE PERFECT CIGAR BACHIAS Havana Cigars For Hen of Means Renowned for Uniformity IVCMTIFIEV Sr THE CREE^I ANV COLD VANV R. A. BACHIA & CO. 47 W«st Sixteenth St. New York T ITS A CINCH FOR A LIVE. DEALER TO PULL THE BE5TTRADE HIS WAY T« Dealer* »• Write ■• ■ MeUI lor a peack al Real Gravely. It's the llrat klg Im- pravaaeat la Pl«« alace Peytaa Gravely aada fka lira! 9\u% tkat ever waa HM4e. P. I. sMmr Tsucco ce. DANVILU:. VA. ocrr. A ca. GRAYELYVS CELEBRATED Chewing Plug 3ErORCTHE INVENTION OP OUR PATENT AIP-PROOF POUCH GRAVELY PLUG TOBACCO — ^ MADE STRICTLY FOR ITS CHEWING QUAUTY V^OULD NOT KEEP FRESH IN THIS SECTION. NOW THE PATENT POUCH KEEPS IT FRESH AND CLEAN AND OOOD A LITTLE CHEW OF GRAVELY IS ENOUOH AND LASTS LONGER THAN A BIO CHCW OF ORDINARY PLUO. ''- J?J3. Sravefy Maccc Ca OumuJIk 26 THE TOBACCO WORLD THE TOBACCO WORLD 27 "44CigarCo." Philadelphia 1 u m tiifit TOBACCO MERCHANTS' ASSOCIATION ^itrfQt^^ OF UNITED STATES <4JM|P> JACOB WERTHEIM. New York President GEORGE VV. HILL, New York Vice-President EinVARD WISE. New York Vice-President JESSE A. BLOCH. Wheeling. W. Va Vice-President JOSEPH F. CULLMAN, Jr., New York Vice-President ASA LEMLEIN, New York Vice-President LEON SCHINASI, New York Treasurer CHARLES DUSHKIND, New York Secretary New York Offices, 5 Beekman Street CIGAR MANUFACTURKkS' ASSOCIATIOX OF AMICkICA FREDERICK HIRSCHHORN, 54th St. and 2nd Ave.. New York .......President CHARLES J. EISENLOHR, 934 Market St., Phila., Pa Vice-Prcsjdent JOSEPH B. WERTHEIM, 81st and East End Ave., M'hat'n, N. Y. ..Treasurer S. K LICIITENSTEIN, 40 Exchange PI., Manhattan, N. Y Secretary THE NATIONAL CIGAR LEAF'TORACCO ASSOCIATIOX JOSEPH CULLMAN, Jr., New York ......President W. J. LUKAWITZ, Dayton, O Vice-President GEORGE BERGER, Cincinnati, O Treasurer JOSEPH MENDELSOHN, New York Secretary tNDEPENDENT TOBACCO MANUFACTURERS' .\SSOCIATfOK J. A. BLOCK, Wheeling. W. Va v^ ••?''"-3*2f WOOD F. AXTON, Louisville. Ky ...Vice-President RAWLINS D. BEST, Covington. Ky Secretary-Treasurer TOBACCO SALESMEN'S ASSOCIATION OF AMFRICA JOSEPH H. DUBLON V.V vAlPr^ti^^n! itOBERT E. LANE :,''J v " Pr^^ Hent IKE RADIN 2nd Vice-President JOSEPH FREEMAN Vr----\y V^-: Il^rl.,r« LEO RIEDERS, 200 West 118th St., New York City Secretary Meeting 1st Thursday of each month at Masonic Temple, 310 Lenox Ave., New York. NEW YORK CIGAR MANUFACTURERS' BOARD OE TRADE GEORGE W. RICH VJciiKSident SIDNEY GOLDBERG TrM^urSr • t ¥ *T T xjicv ' rcasuier MAX MILLER. 135 Broadway. New York • secretary Meeting 4th Tuesday of each month at Hotel McAlpin. HANDLING DIFFICULT COLLECTIONS THE matter of collections is one of general interest and almost any successful plan can be adopted to the use of any line of business. The August issue of the "Voice of the Victor/' a monthly issued by the Victor Talking Machine Company to its distributors and dealers, has the following to say on the subject : Success in business depends very much upon the per sonal relations of dealer and customer, so that a dealer in a small community is likely to suffer if he gets the reputa- tion of being too sharp after the money On the other hand, he certainly loses out if he is too easy. Much depends, therefore, upon the tactful handling of cases in which col- lection is slow. As a general rule, it will be found that slow-pay cus- tomers can be divided into three classes : Those who have money, but are slack about paying, either through carelessness or through habitually living up to the limit of their incomes ; Those who are chronic kickers, and like to make trouble whatever they do ; Those who are in financial trouble of some kind and unable to pay. ^ The first class is by no means uncommon in spendthrift America, and people of this kind are rather dangerous to handle. Money comes easy, and therefore they do not realize its value, and have no conception of the difficulties that crop up when there is an actual shortage They are very irritat- ing, and one may feel like "giving them a lesson" ; but is it; worth it? They are usually honest enough, and will pay sooner or later ; and once they have paid up they will imme- diately get into debt again. Moreover, if you irritate them too much they may feel like giving you a lesson— in cour- tesy, and deliberately put you to all the trouble they know how. And in any case, they will say to their friends, "Why on earth do you go to Blanks for your records? He's an awful Shylock, and he never has the records you want." How about it? No ; these people are inclined to be selfish, but they are human. If approached in the right way they can be per- suaded to pay their bills. And what is the right way? Well, suppose you were a careless person, of a selfish disposition and you received a statement with the curt com- mand on the bottom, "Please remit"— would you feel like doing it? Or, again, suppose you got a chilly letter, obvi- ously part of a regular, standardized system: "Dear Sir: The inclosed account is very much overdue. Unless a check is received by Friday, the thirteenth of the month, we shall obtain legal redress." Would you like that? No, indeed. It would most certainly "get your goat." Very well, then, how about this? "Dear Mr. Jones: "In order that you may enjoy the advantage of a com- plete stock of Victor records from which to make^ your choice, we are obliged to maintain a very large quantity on hand. This means tying up a considerable amount of money. If we are to maintain the good service which we aim to have at your disposal, we cannot aflford to give extended credit. ' "The inclosed account has doubtless escaped your no- tice, but by giving it prompt attention you will enable us to simplify your shopping very considerably." Surely it would do no harm to point out to a seinsi person that by paying his account on time he is adding to his own convenience. And if selfishness is the weaic spot his armor, aim at it with your first shot; that is why we began the letter with a suggestion regarding the customer's personal enjoyment of Victor records. The chances are that along with thought of these two things will come the remembrance of his account, so that the rest of your letter will serve to strengthen the impulse to pay. If there was no impulse, a letter of this kind is far more likely to create one than a threat; and it does not irritate a customer who may have influence with other and better customers. Customers of the second or "chronic kicker" class are iniich easier to handle. By chronic kickers we don't mean those sometimes very estimable people who insist on getting value for their money, paying every bill as if it were their last— but paying. The proper way to treat a person of this kind, of course, is to make a fuss over him, listen patiently to his complaints, get him flattered with the thought that he is a mighty good judge who is hard to please— and so make him run up another bill. No ; the chronic kicker is a bird of another kidney. He works up a dispute for the very purpose of getting extended credit, and goes out of his way to be disagreeable. Dealers are sometimes disposed to be over- patient, but it really doesn't pay. The chances are, more- over, that he has made himself equally objectionable to other tradespeople, and the whole community will rejoice to see him get a jolt. A prompt threat of legal proceedings will often bring him to order; if he doesn't go straight to the lej?al proceedings. It won't do any harm— especially if you have built up a reputation for generosity in more deserving cases. The third class of nonpaying customers — those who are temporarily or permanently under a financial cloud— needs the utmost consideration. If after careful investigation, you find that a customer actually cannot pay, the most profit- able thing left to do is to be magnanimous about it. The world loves a good loser, and will often go out of its way to see that he gains by it in the end. Moreover, most people arc more honest even than they know themselves to be. The manager of a big mail-order house dealing with people all over the world in small accounts told the writer that not more than six or seven per cent, has to be written oflF for bad debts each year, and most of this percentage is prac- tically unavoidable— the result of sickness or other misfor- tune. This house is particularly generous in the matter of credit. When the Dayton floods occurred a few years ago customers in that neighborhood were notified that accounts mi,s:ht stand over until a later date, or in certain cases were actually excused from payment. Did the firm suffer for its generosity? Not so as you could notice it in the dividends, ^yhich were higher than ever that year. It pays if on inves- tigation you find a customer has been hard hit, to go to him and say, "Look here, old man, I know you'd pay your account if you could; but I don't want to add to your troubles, so take your time." If he is any sort of man, he ^vlll see that you get paid in the long run ; and he won't fail to tell his friends that "Blank is a mightv nice man to deal with." To sum up: "Be tactful with those who can pay but don t ; be strict with those who can pav but won't ; and be merciful with those who would pay but'cannot." The Union-American Cigar Comparty l^r A^red rt« ^- tii.y (luarterly dividend on preferred stock, of one per |i/< '. payable August 15. 1917, to stockholders of r Mv 3T. 1917. cent, record The earnings of the Tobacco Products Corporation for ne SIX months ending June 30 were at the annual rate of aoout JSIO a share on the common stock. LESLIE PANTIN GommiMion Merchant Leaf Tobacco & Cigars Coiwikdo 142, Havana, Cuba I. ftArrENBURGH CD. SONS QUALITY HAVANA Neptuno 6. Havana. Cuba - S6 Broad St., Boston. Maaa. ERNEST ELLINGER & nO. P«cker» and Importara OF HAVANA TOBACCO Havana Waraboiua. Salad 15. Naw York Ofiioa»13S.137 MENDELSOHN. BORNEMANN <& CO. HAVANA & PORTO RICO TOBACCO 196 WATER STREET, NEW YORK PACKING HOUSES: HAVANA. CUBA. CATANO, PORTO RICO THE YORK TOBACCO GO. iu. S::!^' " LEAF TOBACeO • A^ WarakovM, lA Bast C9arii A^aaaa, ¥•■■• PA. MANUPACTUKERS OP CIGAR SCRAP TOBACCO HfeVMM W 1«7 T« M. LOPEZ & CO. Fonnarif of CAUXTO LOPEZ Jk CO. PMlnt nd lutrtm tf fmTA ABAjfraAccos 90 Wall St, New York ILTON H. RANCK Packar and Daalar In Dome^c Leaf Tobacco Office: Cor. Duke and Cheatnut Straets LANCASTER,PENNA. Packing Hoiuaa: Struburg and Lancaator MAXIMIUAN STERN Havana Tobacco CUvel No. 1. FUvana. Cuba 165 Froat Strast, N*w YoA ■•TABUIHID ISn NEW FACTORY IfM H. W. HEFFENER & SON Steam Ci|^ar Box Manufacturers AND MAKERS OF Patented Wire Bound Shipping Gm6 HOWARD «c BOUNDARY AVE. YORK, PA. I I 2S THE TOBACCO WORLD THE TOBACCO WORLD J. K. LEAMAN Packtr of and VtmUrJn Leaf Tobacco Offle* and Sal««reom IIO 112 W. Walnut St., LANCASTER, PA. W«r«houa«: Bird- In- Hand. Laneaatar Ca., Pa. John F. Nissly & Co. Packan and Daalars In LEAF TOBACCO jtnd Importers of HA VAN A No. 143 Market Street, Lancaster, Pa. CARDENAS y CIA caw. Add«». • N«d««" Almacen de Tabaco en Rama SPECIALTY-'.'UELTA ABAJO AND ARTEMI8A Wt AMISTAD ST. HABANA. CUWA HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA— Oonaulado 115 NEW YORK, No. 130 Water Street BREMEN, GERMANY DHN F. HEILAND A CC Lancaster County Fancy B*s LANCASTER. PENNA. E. A. nRAUSSMAN Importer of HAVANA TOBACCO 168 Water Street New Y©A E. L. NISSLY 8c SONS OROWERS AND PACKERS OF CHOICE CIGAR LEAF TOBACCO r, ,hi|,, Heuaaa: Laaaaatar, nana. Main OfAaai nana. Pa. Crilical Burefi alwifa lin«l it a plaawira to look om our Saoiplet cKeerfully niMiiittad upon raquesL Dealers Should Organize (Continued from Page 5) solid foundation than by all the members of that trade or business meeting together and threshing out their problems. New retail organizations are springing up in all parts of the country, and in the localities where they are estab- lished, and working in harmony, the best conditions will be found to exist. The quicker the dealers come to understand just what they can accomplish by organization, and set out to do it, that much sooner will the retail cigar business be placed on a progressive and profitable foundation. MARYLAND TOBACCO IN DEMAND Maryland tobacco is soaring high, and the producers ot this much-sought-after weed, especially in Southern Mary- land, are enjoying marked prosperity. James Mattingly, of Chaptico, St. Mary's County, Md., shipped sixteen hogsheads of Maryland leaf to the State tobacco warehouses at Baltimore, Md., and in return re- ceived a check for $3200. Two years ago this tobacco would have brought not more than $1500 on the open market. To- day nothing in the shape of the Maryland product brings less than fifteen cents per pound. The planters of tobacco have been quick to realize these favorable conditions pro- duced by war times, and are planting an unusually large acreage for next year's crop. The stock on hand at the State tobacco warehouse in Baltimore is unusually large, notwithstanding the high prices. This is due to the fact that the German Government is unable to ship out the tobacco which was purchased for the use of their country. The German Government is unable to move a smgle hogshead. Formerly the freight on a hogshead of tobacco was something like $12 or $15 for export. Today the freight for export tobacco runs as high as from $50 to $60 per hogs- head The principal demand for the Maryland tobacco at present is through the American Tobacco Company and its subsidiaries. This concern is using vast quantities, and the revenue from the outage of tobacco from the State tobacco warehouse paid by the American Tobacco Company, it is said, for some months furnished the finances by which this branch of the State's government is conducted. The Tobacco World Establishea 1881 Volume 37 September 1, 1917 No.' IT TOBACCO WOULD COUPOIIATION PubUahcra Hobart Bishop Ilankins. President H. H. Pakrailooni, Treasurer William S. Watson, Secretary Published on the 1st ami 15th of each month at 236 ClKStnui Street, Philadelphia, I'a. i:ntered as second-class mall matter. December 22. 19^9 at ll>'| Post Office. Philadelphia. Pa., under the Act of March 3. i» - CVDAN OFFICE: Perseverancia, 8, Havana. Cuba. Pni.t:: T'n!t..d States. Cuba and PJimPP'"^ Islands. ?2.00 a 5*tti-. Canu'Han and foreign, ^3.50. Tl» Largest Independent Dealer and Exporter of American Leaf Tobacco in At United States. G. O. TUCK & CO. INCOKPORATEID LOUISVILLE. KY.. - - U. S. A. Your Inqniry for Sample and Prices Solicited. All Kinds ta any Quantity. 29 German Retailers Advised to Ration Customers In many Hamburg shops people have tried to buy up cigars and cigarettes in large quantities at high prices. For cigarettes prices are offered which go considerably beyond the ordinary retail price. Among tobacconists who accu- rately estimate the position of the retailers these buyers have had no success. In some cases, however, ladies who arc carrying on the business in the absence of their hus- bands on war service are induced to part with large quanti- ties of cigars and cigarettes. They are attracted by the present profit, and have not thought by these large sales they have injured their business. Soon cigars, cigarettes and tobacco will only be supplied by the manufacturers in the smallest quantities. Manufacturers are, as a matter of fact, at this time, in consequence of the commandeering of the greater part of their production, not in a position to deliver large quantities. Whatever tobacconist, therefore, gets rid of considerable quantities incurs the danger at a not remote time to possess no goods at all, so that he could not serve his regular customers, or will even have to close down. Who wishes to retain his business after the war should only give out his goods in small quantities. The (lovernment takes the standpoint that the only right way for cigar dealers to do under the present conditions is to ration smokers by controlling the sales of goods. Only so can be avoided that the State should take the step of intro- ducing tobacco cards on a rationing system to preserve the consumption. We (the Hamburg section of the Union of (lerman Cigar Shopkeepers) urgently advise our members not to sell in large quantities. This measure is absolutely necessary if the trade is to be kept up. — "Suddeutsche To- bakzeitung." July 1. New Tobacco Factory for Louisville A tobacco factory which will employ between 200 and ;'•"<( persons will *be established in Louisville by W. S. Mathews & Son, a new corporation, operating under the laws of yew York. The plant will be located in the old r.uckner warehouse, 114-11(; South Tenth Street, and the corresponding numbers on Chapel Street. The company has filed articles of incorporation and also amended articles in the office of the County Clerk. By the amended articles, the capital stock was increased from $lO0ti to $-(i5 shares are preferred and 441 shares comon stock, with a par value of $100 each. X. 15. Dortch and William Burghard, well-known Louis- ville men. will be in charge of the plant. Mr. Dortch stated that liis brothers, B. W. Dortch, of New York, and Jen- nings K. Dortch, of Nevada, also are interested in the concern. The firm name, ''W. S. Mathews & Son," is that of a famous tobacco concern, now out of business. A son of ^^. S. Mathews. John V. Mathews, and B. W. Dortch will Have charge of the principal office of the companv, in New i<'rk city. It is stated in the articles of incorporation that the com])any will plant and cultivate tobacco, cotton, sugar, cocoa, coflfee and other products. A Richmond, \'a., fsM^ory recefttty acquired bv the corporation from the T^acco Rehandling Company, of Liyeri>ool, England, is being dismantled and the machinery ^"M'P'd to Louisville, according to ^|r, Dortch. It is ex- Pt'cted that operations will begin in Louisville about Sep- tember 1. " ^ichniund. tenibcr 1. Some of the emplQ|?e€S will be brought from Tbe signera of the articles of incorjwmtion are Alvin »• ^bamplin. Tuckahoe. N. Y.. four shares: Frank C. Mc- •nrk. Xe^v York city, three shares, and Arthur E. Gaskill. ' '^ini'eld. N. J., three shares. ritfurfilKKAnc ''''^•t mmnmm af Plali md Fikt mm vi5ariUUUUU5 iriiiiiiriii,i.fcriiiiPrtciiMiiiipirtiMi«ir WM. WICKE RIBBON COMPANY SUMafMcturers of Bindhtffs, GMOoons, TsffetMS, StMn Mfid iho9 Grttin WOODHAVEN AVENUE, GL£NDALE» NEW YORK lS«tabli.hed 1890 Com»pond«no« SoUdted KEYSTONE VARIETY WORKS HANOVER, PENNA. Civar Ribbons, Silk Imitation and Muslinola Ribbon Printed or Stamped in Gold or SilTer Lftbelt. Stock GwiU. Giv« Us a Trial. W« Want Your Opiaioo JOSE F. ROGHA Gabl«: '*DONAIXBS' Havana Leaf Tobacco EapMdaUdad Tabacoa Finos da Vualta Abajo Partido y Vualta Arriba SAN MIGUEL 100 HABANA, CUBA M. A. SUAREZ & CO. (S. en C.) Growers, Packers T ^^£ T^^|_ and Dealers in 1^631 1 ODaCCO Figuras 39-41, Cable. "Cuetara" Havana, Cuba LOEB-NUf^EZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET. PHILADELPHU K. STRAUS & CO. HAVANA AND SUMATRA LEAF TOBACCO SM. 3«1, 3H and 307 N. Tkkd St., Pblad«lphte HIPPLE BROS. & CO. Importers of Havana and Sumatra and Packers of Seed Leaf Tobacco Finest RetaO Department in Pennsylvania 151 North 3d St, Philadelphia £>. IVosenwald (SL Bro. 143 WATER STREET NEW YORK I I 30 ^m TOBACCO WOBI^ ■■■^■■■■.■■■■■■■■■■■■■■■■■■■"■" = ■■■■■■■■■■■■■•■■■■■■■■•■w«» ARMY mHF nossibility of an active campaign against Ae use o£ Tt"bacC ^American ^Idiers ab«>ad is »g^ Mttot the refusal by Secretary of War »««*^***5^. mwd to President Wilson that the army ration be changed " nfnietg'«1^^80ve«ing the issuance of the ^y ratio; could be changed as ^.^^tV^A^^ r^4 flM» regular and new national army, i^foo^ »» «* ^n* esTprance, would be furnished, without cta^to STem American cigars, cigarette, and tobacco, which they ^'^■'^-^rp^^^s^artol^'^the men in the t^nche.^ tobacco without charge to them had the "PPlf °^ VT** many of their officers who believed its use would »«!<» f^«y to Ae efficiency and contentment of the ttoops. It is, of c'^ut, dSed to do everything that is P^^^l^f.^^:; the welfare of the American troops servmg abroad and as SerTi. Ae usual percentage of men among them who. tti« Scl in one fom or another, it was suggested that rt m^t very properly be furnished without charge, mrte-d o&l^rZ%s now. a. a part of the stores purchasable bv rfnlisted ^en and commi^ioned office« at ^ ' The refusal by Secretary Baker, it is said, was «w- miaS^ Ae reaction that to make thi. ^>^^^ to the President would stir up criticism «>«^*Iff «.^?'*! ^tside of the military service who are y ««" S into the House of RepwenUtive. .loj^**" ^ STCMkwal action to briag about the change m the »«»y «»*■ UtionTrhU bill was introduced by CoiiffemiM.GouW. of New York, who also •poo»red a ««•«* J^!* ^. tobacco to the men in the navy. They were refawd respw- tiveTy to the House Committee on Military Affa« "djo the' House Committee on Naval Affairs. It « ?'»«*«»f^ in cases of thU kind to seoife Ae recommendatoon of tte appropriate department before mdang a report^ Art n^tiier committee will act in the absence of approval from the Secretary of War and the Secretary of the Navy. The refusal to iisue free tobacco, purchased out of Gov- ernment funds, will not result in a refusal to distribute witt- out charge to the men the tobacco purchased wiA tod* raised by private individuals and organiiations. A dtW^ tion of the latter type has already been made through Oie supply departments. Nor is to be taken as a means to d»- continue the sale at cost of tobaccos to the men. for this service will be continued as in the past PRESIDENT OF CONRAD CIGAR COMPANY DEAD W S Conrad, president of the W. S. Conrad Company, whoteskle dealers in cigars, 140 East SUth Street, St. Paul, Minn., died on Sunday, August 19th, at h.s home in Still- water. Mr. Conrad had been critically ill with diabetes. Mr Conrad started in the cigar game in Stillwater in 1868 and removed to St. Paul in 1888. The deceased was seventy- two years old. ^^____ Leonard Richardson, of Rock Island, 111., has become sole owner of the Edward Bleuer Cigar Company, in which he held an interest. The name is to be changed to the Leon- ard G. Richardson Cigar Company. CLASSIFIED COLUMN 7%« rate for «bss eolusim is ^ree m^m <9e^ a ^^d, with 4M ■«H ■• I rtrtete. VOR SM[«-** ^^UttB K^R^I aaU* MWIUA0A2V. 3^^0^S»mA OwBcn entwias •*«? >i»»ne«t.. Two Ludington ««u^ ■ coSfideattol. l^m^ B<« m, "Tolioceo World. i^>B.«fti*r^gyg«.'S!ffg'r^ai'wa qoftlity. Waottd. . .». .*««^ ^^ 1 t.„.^«^ MAT m&%^ v^^to A^ •}* Ml HAVAIM ^MK»-*« Vnolto; *»• ««. «^*^ IS Sm* ?W» Str«t, Hew V^k. IMaatiMiWaatod. AN EXPSaiEN^p OP itfMBOw win I ■■... r ■■»" ,i»»i«2SS. "Yoursell" in Salesmanship man in the organization be j»^^,«>^ *» "^^ individually efficient Therefore, f*,***""*^ ".' *"f ^. «S«tion U measured in exactiy the .«ne "*«^ Sd«cy of the individuals who mjte op lh« ?^^«^ !^ea1« ' .iplsohn, ^rnemann ft Co. ^ ifg«r. Hcinrjch ^ ^i-^Jy ft fcnt, E. L _"^^[ ^ ■^ y ft Co., J^n f .,,.. ^ 28 '' i. Lestie ,• ....■.....,,,,.,, 4t mm TobaccoCo .Front Cover RaiHJ,. Milton H, ^ R' . Jw P. "_] 3 R"- wald ft Bro.. E. » ^f". Maximilian ,.,...... ff Stiun* ft r^ K * ** ^ »•» 1% .,,, 29 ^''Vuuin'l lllll'irii nil HI mil 1 I ..111 rui ,,,111,,. Suarei, M. A. . ?*§« , ^ Tuck ft Co.. (i. O 5. York Tobacco Co « I4 Lifflcit ft Myers Tobaceo Co. ..., .. m Lorillard ft Co., P. .,„,..., jj Helaekfl^ ft Co., M. , .Cover 1 1 Morris ft C«.. Phi% ^ l^tieriwi Bros.' TobMM Co. _ Reynold* Tobacco Co., R. J. L'niied ftates Tobacco Co. _ Agmts in V^d Sutts Kuttnauer. August . . . Landaa, Charles ...... Taylor, Win. T, ... . »••••■•« ..Cover II 3 Pipes and Smokers* Articles Dtfinufh. Wm. ft C^ .................................... Snuff Helme Co,, Ceo. W. Weynian-tfniton Co. Auction HeuMs Ciitnly ft Son, tieo, W ...,.,..,..... CLASSIFIED DEPARTMEXT REtJlSTRATIOXS ... ... 4 25 19 1$ ;.jl i !'.it.."!iiii;i'll)',(ji|j' il'!'!i!l!l,"n!|i!J!'ii ,; III," . 'i!>illl<'lililii!ri'i!'i< i"ir'"iii'itiiiii n'l!il!lylllllii!i!!!,l!il|.l!|iii'' >iii|iliBlm!i!iii >. J [US\ f>ut\x iry estion pe Smokers;. liitle genuine B.W inixing ^^^Tobacco with your lavu^'^'y^ Guaranteed by ^- ~^ cow PORA'^fO -' ^ Guaranteed tt^^ S^^wwt'M* tV*^ "*r— . , ,,!Mr Dealer: Please consider the significance at this time of thiS ' The Makings of a Nation \ gi^g^^ . ^ . .^ , , ( Try for yourself mixing "Bull" Durham with your favorite pipe t.bac *%ike Sugar in Your Coffee ^ a^d see how true is the second slogan. VOLUME 37 H, % Ikoftftii*'' *^ m>. 18 TOBACCO SEPTEMBER 15. 1917 WORLD Jl^ an II r- " — -^^-a — ^afc^^— ^^M^^— XI ~"' "• "•• • ni- ■ ■■ in fi^^iiB — — » igiV HEADQUARTERS FOR MANILA TOBACCO FANCY BINDERS PERFECT BURNING AND EXCELLENT QUALITY Sizes from 20 inches to 29 inches The Cheapest and Best Tobacco Now A\ailable to the American Nhinufacturer STRIPPED AND UNSTRIPPED FILLER PHILIPPINE TOBACCO CO. New York Office 123 Maiden Lane €C<«HIM«« ^-^tt 1^ ^a^CB ■■^ABtta«ii»«Mii^p««^B««« "p '« ^ • 1 l|M^i^Ht>^^~HHaiavM!l made: in bono FINE HABANA CIGARS THE TOBACCO WORLD rCy' 1 Excellence of Quality and Workmanship Are Combined In Charles the Great Cigars A VALUABLE BUSINESS ASSET TO EVERY UP-TO-DATE CIGAR DEALER SALVADOR RODRIGUEZ NEW YORK HABANA TAMPA Boost W D C Pipes and they will boost you. Every one is made with the care and quality which will make friends for you among smokers. A style, a price, to suit every man. TRADE MARK The Big Four BRIGHTON, 50c and up. WINDSOR, 75c and up. STRATFORD, $1.00 and up. W DC Handmade, $1.50 and up. 24 shapes, genuine French Briar, and THE INlVERSv^L PIPE W D C Pipes are nationally advertised, at prices which are fair to the consumer and allow the wholesale and retail trade a reasonable profit. F. C. LOZANO TRADE MARK li|. I'. 5. Pal. Offlci J. M. LOZANO F. LOZANO, SON ©• CO. U. S. BONDED CIGAR MANUFACTURERS Makers of the Famous *T. Lozano'' Brand Clear Havana Cigars OFFICE AND FACTORY; TAMPA. FLORIDA New York Address, 437 Fifth Avenue 1 »M^^Mi I ■ • i M. MELACHRINO & CO., Inc. EGYPTIAN CIGARETTES You Cannot be Mistaken if You Stock the Easiest Sold Cigarettes M. Melachrino & Co., Inc.. are purveyors and supply all the Courts, Embassies, 120 Clubs aud 360 Regimental Messes throughout Europe GRAND DEPOTS OF ' 1 ondon, 8 RfgenI ?» . S. \%'. Calcutta. 10 Government Place CAIRO. Head Office and Factory M Melachrino & Co, Inc. i Capetown. South Alrica Alexandria. Rue Chenff Pacha Hamburg. 18-20 Grou*e Bickersirawt AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICE UST UPON APPLICATION 214-216 WEST 47th STREET, NEW YORK Li II — ■! I'- ll H HI H 11 M H ■»—»«« ■■■! ■■«■ «t^— M^— ••• iM,^«,.—..^K^— ••—•••"*"""**' DHR' CIGARS reduce selling cost- bee ause an ever constant demand, created by Cinco Quality, insures a quick turnover q^ stock. J UMI>RES CXJKGHAS PANETELAS OTTO eiSCNLOHR & BROS.. tMOOM^Off^TCD PHILADELPHIA. — ■ '% La Flor de Portuondo <« EL GRANDE" The CIGAR MFG. PHILADELPHIA 4*1 —I ROCKY FORD ^CIGAR^ MANUFAaURED IN OUR NEWARK, N. J., FAaORIES ■AND MADE DEUCIOUS FUfOI ni fS^u****D?'""^"*'"*' ■* *»"' »«^"*' factories located at PIITS- BUKUH. PA., a very atUactive and extensive line of Cig«r» and Stogies to retail at 5 for I0c--4 for IOc-2 for 5c and 3 or lOc., giving the Jobber and Retailer an exceptional margin of profit. UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. HAVANA CIGARS ROMEO Y lUUETA The Leader in all the World's Markets 0. S. RepiMtnUtiTt: Wa. T.Tiyltr, 93 BrMd St^N.Y.CIty. ESTABLISHED 1M«7 Y. Pendas &. Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "QUALITY" OHfce and Salcsfooflo, - 801-^03 THIRD AVE. NEW YORK OTY For Gentlemen of Good Taste A ^^0. San Felice CIGARS The D^sel-Wemmer Compaiiy LIMA, O. THE TOBACCO WORLD -«■ {H^—n^—— »■■■■ l^* Every^wHere Monarch Size — Conchas Size Selling at 5 cents Straight ^st. Your Jobber NEUMANN & MATUR CO. M*nufact\irers Office 117-123 S. 2nd Street. PHiladelpHia, Pa. I ■■ ■■ ■ »»■ ■■ ■■ «■ '— -«■ ■■ ■■ ■■ — —~ m M ■■ ■■ ■■ ■■ ■■ ■' 'ijt EFFICIENCY! PROMPTNESS! SERVICE! Quality Cigar Labels and Bands ADOLPH FRANKAU & CO. INCORPORATED 129 FIFTH AVENUE, NEW YORK TRADE MARK Selling Agents for Heywood, Strasser & Voig Litho. Co. Cigar Box Labels, Bands and Trimmings of the Highest Quality HARRY PROCHASKA. Manacer Cicar Lab«l D«p«. -■■ »»-^«« 11 »' m n n ■■ ■■ «■ ■■ n i». Havana, Cuba Estrella No. 19 Manufacturers of the old brands "Sol" and "Devesa de Murias" Independent factories Our Motto: Quality, always a littl« better than Havana's Best HUfilAS H. 5 LOEWENTHAL S. LOEWENTHAL B LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK • m ■■ »' YEARS OF EXPERIENCE HAVE MADE PUNCH ^ Cigar tDith Hardly a Rival MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUGUST EOTTHAUEt. Gnitral RepnwaUUft. 235 FIFTH AfE., HEW YOM Volume 37 THE TOBACCO WORLD Number 18 Esubliahed 1881 A SEMI-MONTHLY For the Retail and Wholesale Cigar and Tobacco Trad. S2.0() a Year PHILADELPHIA, SEPTEMBER 15, 1917 Foreign $3.50 Why Not Let One Concern Buy Sumatra For All The American Cigar Manufacturers? Tlfiv work of the Sumatra Tobacco Import Corporation in jjoing to the Island of Sumatra and purchasing the leaf direct and bringing it into this country gives an op- portunity for a suggestion that we believe will prove valu- able to the cigar manufacturing industry if an attempt is ever made to try it out. One of the things in this country to which the Gov- ernment has not given the strictest attention is the de- v^opnient and maintenance of domestic industries The war has stirred this interest to some extent, and it may be that at the end of the conflict opinions regarding the Sher- man law, etc., may have undergone a change. In a chapter of the book "My Four Years in Germany," written by our former Ambassador at the German Imperial Court James W. Gerard, attention is directed to the cen- tral buying board which was established in Germany shortly alter the beginning of the war. This board pre- vented a manufacturer from buying direct raw materials rem abroad. Instead, all the orders for the different raw material desired were placed with this board. To quote from the chapter of the book, which is copy- •ghted by and running serially in the "Public Ledger.'' Mr 'erard explains the reason for this central buving board ows : The Central I':inkauf (Jesellschaft will see that all t»iose desiring to buy cotton or copper put in their orders on or before a certain date. When the orders are a'l in the quantities called for will be added up bv this central board and then one man will be in a posi- tion, representing the board, to go to .America to pur- chase the 4,()(M),()()u bales of cotton or •^0(M)OU,0(»() pounds ot coi)per. 'The German idea is that this one board will be a'>ie to force the sellers abroad to compete against each ^ll'ier in their eagerness to sell. The one German "ur will know about the lowest price at which the J'ers can sell their product. Hv the buver's standing ut a„„e with this great order the (^.ermans believe nat the sellers one by one will fall into his hands and ■ the.r product at a price below that which thev ^^"^1 nbtain if the individual sellers of America were meeting the individual buyers of Germany in the open market. ^ "When the total amount of the commodity ordered has been purchased it will be divided up among the German buyers who put in their orders with the cen- tral company, each order being charged with its pro- portionate share of the expenses of the commission and, possibly, with an additional sum for the benefit of the treasury of the empire. "Before the war a German manufacturer took me over his great factory, where 15,000 men and women were employed. He showed me great quantities of articles made from copper, and said: 'We buv this cop- per in America, and we get it a cent and a half a pound less than we should pay for it because our Government permits us to combine for the purpose of buying- but your Government does not allow vour people to com- bine for the purpose of selling. You have got lots of silly people who become envious of the rich and pass laws to prevent combination, which is the logical development of all industrv. It is vastly to the interests of the cigar manufacturer, as well as to those of the jobber and retailer that the costs of production be kept down. Instead of being forced to buy in competition with each other would it not be better It they were able to lump their purchases and buv to- gether? Here is the Sumatra Tobacco Import Corporation com- posed of firms ranking high as Sumatra tobacco experts and also possessing a full knowledge of conditions regard- ing the tobacco and its purchase. Why should not the cigar manufacturers of the United States who use Sumatra tobacco join together and place their (.rders for Sumatra leaf through one buving corpora- tion .' Instead of agents of American factories and some of the American manufacturers individuallv competing against each other at Amsterdam inscriptions, whv not lump their orders and let one buyer represent the entire indus- try- All the expenses incurred should be added to the cost of the tobacco plus a certain brokerage for the buving cor- poration. (Contiuui-d on Page 26) THE TOBACCO WOBLD THE TOBACCO WORLD TOBACCO TRADE.MARK PIRATES ANOTHER ANTI-TOBACCO LEAGUE THE first cases of trade-mark pirating, with respect to tobacco products in the Latin-American countnes has just come to the attention of the authont.es ,n Washmgton. rough a communication from the Amencan Consul Gen- e-irat Mexico City to the State Department, wherem he states that Mexico City is flooded with counterfeit Amer.- can tobacco and cigarette packages. ^„„^^;„„ from Manufacturers in other lines have been ^"^"'"f J^°" ' these sharp practices of the Latms, who are h.ghly ac comnlished trade-mark pirates, for many years. Com- S have been sent to the various branches of our own ternment, but because of their being r^oj^^^^et...^ the United States and the countnes to the south of us no relief could be obtained. It was for the purpos? of securing a better understanding of patent and trade-mark rights that meetings of the Pan-American Conference were ""'?n his report, the Consul General refers particularly to tl pi ating of the brands •'Tuxedo." "Golden Scepter :,d "Nelvet.'' The packages are similar m ev"y respec to the original packages sold in the ^^"''^^ St=.tes^ The most evident mark of fraud is the absence of the Amencan mosxcvmc manufacturer or Sr Sffic a s^f'thfu^: of Foreign and Domestic Commerce of the Department of Commerce^ *~^ JP,rom .natter with the various firms mentioned '"/he report from Mexico City. Some of them are not mterested because they do not ship their products into Mexico, while others are anxious to have their brands better protected. If a trade-mark registered in the United States is not also registered in each of the Latin-American countries, t c:;:Lr has no protection there in the event of native picking it up and, on complying w th the require ments of the laws of the particular country he chooses secures registration and the mark becomes his as against he r^htful owner in the United States. Then there is noth ifg that the latter can do except buy out the person "u obtaining possession of the trade-mark, very often at a very htgh figire. and it is this that has led to those Sou h Ain'ericLs fesorting to such sharp P-"--^^!'"f^;,7;;J ••pirates." It is said that a good many trade-marks are r gistered in this way simply to enable the blackmailing o American concerns ; they hold them up. and it depends upon the importance of the article as to how much must be '"" Representatives of each of the governments to the south gathered in Washington and agreed that there shou d r more universal protection afforded to inventors and owners of copyrights, and a convention was entered into looking to the establishment by treaty of a system which contemplated the opening of trade-mark. ^"PX^gh* ""f patent bureaus in Havana, Cuba, and Rio de Ja"erio Bra^.l he former for the more northern countnes. the latter for the southern ones. This convention has been ratified by a large majority of the countries, but there still remains some who have not yet come in. and. of course, the com- mencement of work has been delayed. Under the plans adopted, the owner of a trade-mark, patent or copyright, resident of the United States or any of the countries party to the convention would merely register the same in the two international bureaus, if he a- J^^;'' will be the general inspection day which v.U "cMe complete line of new samples shown only at ho 1 ra ca ^ It is said that at this last '"scnption there «m be many smaller lots offered which will be an interesting ana beneficial feature. .., , i.^,, Undoubtedly at this last sale competition " » " "f and prices accordingly high. But in any event it is last sale of this year. of the countries, to the end that he would have proteU everywhere on' the Western Hemisphere. Vhe trade-mark pirates only take the ''™ ; J^„„,d the most popular ; those unheard of and unads ert^ c 1^_^^^ ^^ not pay. Hundreds of cases, it is sa«l. have "L the attention of the authorities in which the re 'U'^' S^^ of the South or Central American cm- tiic register in his own name the trade^nark of b l^^-, . often then offering it for sale to the lattir FACTORY SMOKING RULES A tant figure. C. I- ^- LC ORDING to the requirements of the New York Labor Law, the Industrial Commission held a public hearing Septtniber 5, at 10 A. M. on the adoption of the new niK^ siil)niitted to the Commission by the special Advisory Coniniittee appointed for the purpose of framing a set of rules permitting smoking in factories. The special Advisory Committee comprises : Richard |. Cnllen, deputy commissioner, chairman ; Louis Wiard, inchistrial commissioner; Thomas C. Eipper, deputy com- missioner ; Robert Coleman, of the Pierce-Arrow Motor Car Cuiii])Hny, Buflfalo ; Max A. Adler, of L. Adler Brothers & Company, Rochester; Mark A. Daly, general secretary of the Associated Manufacturers and Merchants, Buffalo; ILirrv A. Engel, Schenectady (molder) ; Thomas D. Fitz- i In buildings of mill construction where the con- tents are incombustible. (e) In factory buildings other than those specified in J^iilxlix isions (a) and (b). if in separate rooms set apart for the purpose, and constructed as defined in Rule 10. (d) Smoking shall not be permitted in any tenant fac- tory building which is not fireproof and equipped with an approved automatic sprinkler system, except as specified in Rules 17 and 18, RULE 21. In factory buildings or protected portions thereof in which smoking is permitted there shall be pro- vided fireproof receptacles in which shall be deposited all waste paper and other inflammable waste materials. Under the existing law smoking is absolutely prohibited in any factory building; that is, any building or structure "where one or more persons are employed at labor." The Industrial Commission, however, is authorized by the stat- ute to permit smoking in protected portions of a factory or with special classes of occupances by promulgating cer- tain rules, etc., regulating the same. The Tobacco Merchants' Association, having filed a petition some time ago praying the Industrial Commission to formulate proper rules permitting and regulating smok- ing in factories, the special Advisory Committee was ap- pointed, with the result that the foregoing set of rules was recommended for adoption. The tobacco industry was represented at the hearing by Charles Dushkind, secretary and counsel for the Tobacco Merchants' Association. SAMUEL LOEWENTHAL DEAD Samuel Loewenthal, one of the best liked men in the tobacco business, and head of S. Loewenthal & Sons, died recently, after an illness of several months, at his home at 302 Convent Avenue, New York City. Prominent men in all branches of the tobacco industry attended the funeral. Mr. Loewenthal was fifty-three years old. He is survived by a widow, one daughter and two sons, Bert and Harry, who are members of the firm of S. Loewenthal & Com- j)any. Mr. Loewenthal came from New Jersey and got his start in the tobacco industry when his father entered the leaf tobacco business. Upon the death of his father, he and his brother, Perry, took over the business and formed the firm of P. & S. Loewenthal. This was in 1888. and from that time until 1910, the business of the firm showed steady growth due to the in- defatigable energy of the brothers and to the high business ideals which they aspired to and endeavored to live up to. In 1010 this firm was dissolved, and each of the brothers went into business with his sons. This resulted in the firms of P. Loewenthal & Company, consisting of Perry Loewenthal and his sons, Adolph and Harry, and of S. Loewenthal & Company, which embraced Samuel Loewen- thal and his sons. Harry S. and Bert. When the shortage of suitable cigar leaf became ap- parent. Samuel Loewenthal took an active part in the for- mation of the Philippine Tobacco Company. This com- pany in a short time has built up a remarkable business in Philippine tobacco from the Isabella and Cagayan districts. The personal integrity of Samuel Loewenthal was not long in impressing itself upon those who did business with the man. It soon came to be known that the word of Samuel Loewenthal was his bond, and that he was generous and considerate in his dealings with those whom he knew to be worthy. It is small wonder that his loss is mourned throughout the trade, and that the greatest heritage which he leaves is a loved and honored name among hundreds of cigar manufacturers. The new factory of Julius Klorfein. manufacturer of •*riarcia Grande. " was opened last week at Perth Anibnv, X. T. 8 THE TOBACCO WORLD THE TOBACCO WORLD After a Month's Deliberation Senate Passes Revenue Bill Washington Bureau. AFTER more than a month's deliberation, the Senate ^finally passed the revenue bill by a vote of 69 to 4, and it now goes to conference between committees from both houses, to be put into shape for final passage. The tobacco taxes, as passed by the Senate, differ greatly from those in the House bill, as a result of hear- ings held by the Senate finance committee some weeks ago and a number of conferences between members of the committee and representatives of the trade. Tobacco men told the Senators that the taxes in the House bill would be very harmful to the business and, in many instances, would result in such reduction of trade as to bring less revenue in to the Government than would lower taxes. In considering this section of the measure, therefore, the Senate graduated many of the taxes so that the lower- priced grades would not be so heavily taxed. The taxes on cigars were amended by the Senate so that cigars to retail at not more than 7 cents each are to be taxed $1 per thousand, not more than 15 cents, $3 per thousand, not more than 20 cents, $5 per thousand, and $7 per thousand if to retail at more than 20 cents. The tax on cigarettes weighing not more than three pounds per thousand has been reduced from $1.25 to 75 cents per thousand, and a tax of $1.20 per thousand has been pro- vided for cigarettes weighing more than three pounds. The House bill provided for the doubling of the tax now existing on all tobacco and snuflf hereafter manufac- tured and sold, which has been changed by the Senate to a flat tax of four cents per pound in addition to the tax now imposed. An additional tax of fifty per cent, of the tax provided in the House bill on tobacco, cigars, cigarettes and snuflf, held for sale on the date the bill is enacted into law has been amended by the Senate so as to reduce the quanti- ties exempted from the tax. The Senate has reduced from 1000 to 100 pounds the amount of tobacco and snuflf ex- empted, and from 20,000 to 1000 the number of cigarettes, and from 20,000 to 500 the number of cigars. This section has been further amended by making it eflfective on the day after the bill is enacted, instead of 10 days after, as provided in the House bill. All of Section 402 has been stricken out by the Sen- ate. This makes all the tobacco taxes eflfective immediately upon the enactment of the bill instead of 30 days after its enactment, as provided by the House measure. The Senate adopted the amendment of Senator Weeks, of Massachusetts, providing for the relief of importers where it is apparent that a clerical error in an invoice has resulted in the assessment of higher duties than would otherwise be the case. The amendment provides that when- ever, upon protest and appeal from the decision of the collector of customs as to the rate or amount of duties as now provided by law, it shall appear that a clerical error was made in invoicing or entering merchandise, resulting in the assessment of more duties than would have been otherwise payable had not such error been committed, re- lief may be granted and reliquidation of the entry by the collector of customs ordered, if necessary, upon a value below the entered value of such merchandise, according to the equity and justice of the case, whenever it shall plainly and distinctly appear from the evidence taken at the trial of such case before the board of general appraisers that such clerical error causing such excessive assessment of duties was in fact made. The bill, by reason of the numerous changes in its provisions, now goes to conference. It is not expected, however, that the lower branch will insist upon the adop- tion of this tariff clause for the reason that there are many among the House Republicans and Democrats alike who are opposed to such an action because of its being so un- scientific. It is believed that there are many articles under the Underwood tariff law upon which the rate should be materially increased; there are other articles that would not stand an increase, and all told the House proposal would create confusion at a time when everything possible is being done to keep conditions and things normal. There are many other provisions of this bill, aside from the income, war excess profits and inheritance taxes, that are of direct interest to the trade. On November 1, next, the provision for a tax of 1 cent for each 25 cents or fraction thereof paid for the transportation of goods, wares and merchandise by express or parcel post, and a tax of .'J per cent, of the amount paid for such transportation by rail or water freight will go into effect; rail and water passenger transportation carries a 5 per cent, tax, and a like assessment is made on seats, berths and staterooms in parlor and sleeping cars or on vessels. There will be no tax on checks. This was knocked out early in the game, but there will be a stamp tax on drafts or checks payable otherwise than at sight or on demand, promissory notes, for a sum not exceeding $100, '^ cents; and for each additional $100 or fractional part thereof, 2 cents. The House proposed similar taxes on the renewal of such paper. Stamp taxes are also provided on the entry of goods, wares, or merchandise at any customhouse, either for con- sumption or warehousing, not exceeding $100 in value, 2ii cents; exceeding $100 and not exceeding $500 in value, 50 cents; exceeding $500 in value, $1. Entry for the with- drawal of any goods or merchandise from customs bonded warehouse. 50 cents. The sender of each telegram or the user of the tele- phone where the charge for transmitting the message is 15 cents or more, will have to pay an additional charge of 5 cents as a war tax. CORTEZ CO. ABSORBS G. W. NICHOLS & Co. The Cortez Cigar Company, Key West, Fla., has re- cently absorbed G. W. Nichols & Company. For the pur- pose of retaining the identity of this old firm a new cor- l)oration has been formed which is called the George W. Nichols Company. It will be controlled by the Corte7. Cigar Company. Solomon Sternberg, of the firm of Sternberg & Sons. Memphis, Tenn., recently celebrated his eighty-ninth hirth- dav. Preliminary Report For Fiscal Year Shows Large Cigars Gained 876,587,423 Washington, D. C. THE United States Government received an income dur- ing the fiscal year ending June 30, 1917, from manu- factured tobacco, snuflf, cigars, and cigarettes, of $102,- 230,205.36, an increase over the same twelve months of the preceding year of $16,906,110.90, according to the pre- liminary report of the Commissioner of Internal Revenue to the Secretary of the Treasury. The receipts for the fiscal year 1917 represent the largest collections in the history of the bureau, according to Commissioner W. H. Osborn. This can be seen from the tact that the aggregate collections totalled $809,- 393,G40.44, as against $512,723,287.77 during the fiscal year ending June 30, 1916. The latter amount had held the record as being the largest collected up to the beginning of the fiscal year 1917. The report states that the cost of collecting the internal revenue for the fiscal year was approximately $9.53 per thousand dollars, or .95 per cent., which is the lowest an- nual cost of the Internal Revenue Bureau, notwithstanding the fact that expenses in supervising nonrevenue producing laws, such as the anti-narcotic and cotton-futures acts and the supervision of tax-free alcohol were incurred. The cost of collection the previous year, in which the largest sum was collected prior to the fiscal year 1917, was $14.04 per thousand dollars, or 1.40 per cent. The average cost of collection since the establishment of the bureau is $23.21 per thousand dollars, or 2.3. per cent. These figures are subject to slight modification upon the final audit of col- lectors' accounts for the fiscal year. The quantities of cigars, cigarettes, snuflf and manu- factured tobacco withdrawn for consumption during the last two fiscal years, are as follows: Fiscal year ended June ju — 19^^ 1917 .•Articles taxed r- . , . . ImrMse Ligars weighing more than 3 pounds per thousand, Xo. 7,390,183,170 8,266,770,593 876,587423 Cigars weighing not more than 3 pounds per thou- ^^*"^* >s. 33.T70.680 35,m*7$l 2.207,07? lobacco. chewing and ^'"^^'"f? lbs. 417.235.928 445.763.206 28,527,2^ 1 I i"^*^^ "~T^^<^ foregoing table of "Withdrawals for consumption" includes on account of Porto Rican products as follows: 111,722 gal- lons spirits distilled from materials other than fruit: 208,509.820 cigars. at ^^3 per thousand; 1,000,000 cigars, at 75 cents per thousand: c^,5oo cigarettes, at $3.60 per thousand: and 6,811.920 cigarettes, at $1.25 per inousaiul ; and on account of Philippine products, as follows : i66.547.4(>3 r>'?*P-^^ • '^ ^^^ thousand: 10,155 cigarettes, at $3.60 per thousand; iuJ A \ ^'SaJ^ettes. at $1.25 per thousand and 1^ pounds manufac- tured tobacco, at 8 cents per pound. 'n«' following comparative statement shows the re- ceipts fruiTi the various items under "Tobacco" during the hscal years ending with June .30, lOlfi, and 1017. the figures or the latter year, however, being subject to revision until i>tii)lish(d in the Commissioner's annual report I Receipts during fiscal years ended June 30 — ^, . , , _. Increase Objects of Taxatton 1916 igtf TOBACCO Cigars weighing more than 3 pounds per thousand.. 22,170,549.51 24,800,311.78 2,629,762.27 Ligars weighing not more than 3 pounds per thou- P;t*"i, : • • : 710,653.02 7i2,597".89 1,94487 L^igarettes weighing more than 3 pounds per thou- ^.^^"^ •.;■. 77.61746 98,850.22 21,232.76 Ligarettes weighing not more than 3 pounds per thousand 26,332.745-84 38,127,168.93 11,794,423.09 bnuff of all descriptions... 2,653,65438 2,830,220.05 176,565.67 lobacco, manutactured. of all descriptions 33,378,8/4.25 35661,05649 2,282,182.24 bpecial taxes : Manufacturers of cigars, 300403.89 269,387.36 Manufacturers of ciga- rettes 42,071.25 46.783,26 4,712.01 Dealers in leaf tobacco. 60,019.40 19,297.75 Dealers in tobacco 2,297,705.01 605,296.27 Manufacturer of to- ''acco 39.65350 30,622.16 ^. , T****! ;• 88,063,947.51*103,201,592.16 15,137,644-65 'Includes 5>507.5.33.i5 from sale of internal-revenue stamps affixed to Philippine products coming into the United States under provisions of the Act of August 5. 1909. Internal-Revenue Tax Upon Porto Rican Products Comparative statement showing the collections of internal revenue upon articles of merchandise coming from Porto Rico during the fiscal years 1916 and 1917. Receipts during fiscal years acco. Some of these letter writers insinuate that the juniM.se of these funds is to teach the nonsmoking soldiers the use (.f tobacco, while others think that it is but an ett'ort to encourage the habit among smokers. .\fter three years of war. generals and private^ have given their unqualified approval of the use of tobai^' hy the soldiers, and for reasons easily understood by anyone who has ever used tobacco. It would l)e a boon to the country and would do these letter writers a lot of good in an educational way h the) could be sent to Europe and left under shell fire f«)r hvc of ten hours. There is nothing too good for the boys who are uojng to war to help fight the battles of those who cannot go. War means possible loss of life, possible permanent in- jury, in any case inconceivable hardships. Anyone \\ lo would deny'the soldier in the trenches the solace of tohacco marks himself as an example of a narrow-minded anel t»)plasni. Little Helps for Window Display Men Timely Hints to the Merchant in Making his Windows Attractive- Little Labor and Small Outlay Involved THE writer has been preaching originality in these pages by urging the displayman of the smaller stores to adopt the ideas of the larger. A great many home-made fixtures have been explained. Many set-pieces have been shown and the manner of making them shown. It remains, however, for this month's list of sug-gestions to contain the most original item for window display use ever yet used in city stores. In Figs. 1 and 2 are shown two of the latest ideas in window fixtures. One is a Billy Goat from our Noah's Ark, and the other is a per- sonification of Liberty— what the whole world is fighting for. In these fixtures the displayman has a range of subjects from the hump-backed camel to the "two-tailed elephant" to choose from. One feature of these fixtures is their versa- tility. They can be made any size, within a limit of six feet and six inches, with eighteen to twenty-four inches the bet- ter height. They can be used to drape wearing apparel and piece goods upon. They can be made of a size where dainty novelties and even jewelry may be shown upon them. Now, we are sure some merchants will say: "What! use such caricatures in my windows?" "Oh, horrors!" an- other will exclaim: "Use fixtures like that to coax the dollars from the pockets of the customer?" and so on. There is nothing stranger than suc- cess. These fixtures have proven a suc- cess. Why? Because of their orginality. Because they get away from that awtui ;ameness that fixtures have shown for years back. Because they will attract at- tention to the window — and attention conies before a desire can be created for the goods on display. These fixtures are nothing more than figures cut out of lumber. Large figures are cut from inch boards, smaller ones being cut from half- tnch stuff. They are then painted in bright colors and mounted on bases, so that they will maintain their equi- librium even when a weighty article of merchandise is dis- played on them. • Fig. 1 is adapted from an American statue of Liberty. She is shown clothed in a garb well known as the emblem of Liberty. In making fixtures of this character it will be found to ad- vantage to select subjects that will admit of high coloring effects — these being at the moment the latest mode in decoration. At the present time it might be a good plan to have a number of these fixtures in the form of soldiers. Some might show the "Tommy" in khaki, others the "Highlander" in his kilts. "Jack- ev" in blue and white, etc. .\ Fig 2 row of soldiers in the window at the present time will attract attention. The coloring should be bright, and strong contrasts should be shown. The Goat in Fig. 2 is one of the simplest forms of this new idea. Fig. 2 representing a higher form of art. The columns and lattice used in Fig. 3 are easily made of old lum- ber.' Note how effectively they are worked into a background. Columns may be square or round, they may even be flat boards. The lattice is made of strips of light lumber nailed together in cross- formation. Could anything be simpler? The flower trimmed column can be used in many ways, that shown in Fig. 3 being only one of the many. The column illustrated would answer as a set-piece for a cen- tral decoration. The scenic panel may be omitted and a panel of plain wall paper or one of figured design. Printed crepe paper can be had in many seasonable designs suitable for this purpose. The general form and idea might be carried out in a hundred variations with just as good effect. When large columns are made out of old lumber it is easier to cover them with white paper and then with factory cotton that it is to try and secure a satis- factory finish by using paint and enamel. If the lumber is new, smooth and free from knot and nail holes, it is a different thing. Cotton can be painted over just as easily as the wood if a coating of gliie size is first applied. Water paints, such afe Alabastine and Muresco, can be ap- plied direct to the cotton, as there is a certain amount of size in these paints. Fig. 4 shows a very pretty panel arrangement, which can be made to serve as a background for such articles as wearing apparel, or as a window background motif. Panels of this sort fit in with many different displays. They can be used to emphasize the color scheme. They can be used to throw out more prominently some article of merchandise displayed. They are handsome for background use. Wall paper affords the display- man a variety of colors and designs for making panels of this nature timely and effective. They do not linve to be used tor a long time without change, .\iiother coat of pa|)er and it is ready to do duty in the window as a "new" panel. The addition of a bunch of fttliage or flowers tied with a ribbon. (Cotitintird on Pafje Ji) Fig. « 12 THE TOBACCO WORLD HAVANA LETTER ^ -* -^ Havana Office: Perseverancia 8 Carlos Wintzer, Representative Havana, September 8. 1917, THE animation noted in our market during the previous fortnight has continued unabated during the past two weeks and the buyers, while regretting the high prices they are asked to pay, nevertheless have convinced them- selves that it is useless to kick any further. They have made up their minds that the high prices are justified not alone for the present crop but that they are liable to rule so for another year, as the chances of an early peace are still too remote to be taken into consideration. Owing to the scarcity of labor in the country and the higher wages paid by the sugar cane planters, as well as by the more numerous mine owners, it has been impossible for the vegueros to produce a crop of tobacco as reasonable as formerly. Besides, the fields formerly devoted to the nico- tine plant have to a great extent been changed into cane l)lantations, thus diminishing the number of acres for the tobacco culture. To raise tobacco, which is subject to so many atmospherical changes during the growing season not alone but also while the plucked leaves are under- going the curing process in the drying sheds, the chances of realizing a uniform, fine crop are often disappointed. The planting of sugar cane, on the other hand, is surer in giving our farmers a better monetary result, at least while the war is still progressing in luirope. For this I'eason so many vegueros have abandoned the raising of an uncertain crop like tobacco. Of course there always will remain enough vegueros, as long as the prospect of more remunerative prices holds out an inducement to make a decent living without running into debt, which has been the case frequently. When sugar prices in the course of years drop again, then we may see a reversal of the present order. Until this occurs, we have to be prepared to see higher ruling prices for our leaf tobacco. \'uelta Abajo has been mostly in demand, factory vegas as well as heavy quality styles for mixed cigars, and including the colas for our cigarette manufacturers. Par- tido fillers and the low grades of resagos have also met with a fair demand, while so far of Remedios only the loose leaves and unstrippablc terceras (thirds) were in- quired for by the cigarette manufacturers. The time of operating in first and second capaduras has not arrived yet, but we now look for high prices. The supply is lim- ited and all good lots are bound to fetch good figures as the American manufacturers arc bound to acquire them, ])rovided they intend to keep up the standard of their brands. After the war-taxes have been disjmsed of, we are looking for a good, healthy demand from the United States. Furthermore, the South American Republics are constantly increasing their importations of our leaf, and, besides, the internal consumption of our island is growing from year to year. As the Oriente crop has been a com- plete failure this year, there has set in another good de- mand for Remedios leaf from the Oriente province, which formerly was using mostly only the dififcrent varieties, like Vara, Mayari, Gibara, etc. Sales' during the past fortnight totalled 15,273 bales, or split up into : Vuelta Abajo and Semi Vuelta, 9819 ; i*artido, 3656, and Remedios. 1768 bales. Buyers were: Americans. 9464; exporters to Europe, 6'i : shii)i)ers to South America, 1030, and our local manu- facturers of cigars and cigarettes, 4717 bales. Receipts of Leaf Tobacco From the Country Two Weeks Ending Since January August 23, 1917. 1, 1917. Vuelta Abajo 20,020 bales 75,281 bales Semi Vuelta 904 " 5,469 '' Partido 2,961 " 15,049 " Remedios 7,252 " 47,024 " Totals ; 31,137 " 142,823 " Exports of leaf tobacco from the port of Havana for the two weeks ending August 25, 1917, totaled 6806 bales, which were distributed to the following countries, viz.: To all ports of the United States, 4879 ; to Canada, 835 ; to London, England, 62, and to the Argentine Republic, 1030 bales. Buyers of Leaf Tobacco That Come and Go Arrivals: From New York — S. Ruppin, of S. Ruppin. Incorporated; Ernest Ellinger, of Ernest Elbnger & Com- pany; Manuel Rodriguez, of Manuel Rodriguez; Jose Men- endez, of Jose Menendez ; Fred Davis, of Sam. I. Davis & Company, and Richard Sichel, of B. Rosenbluth. From Tampa— Mortimer Regensburg, of E. Regens- burg & Sons, and Francisco Arango, of Francis Arango & Company. Departures: To New York— Ted Smith, Mortimer Regensburg, Mark A. Pollack and Joseph Mendelsohn. To Tampa — Jaime Pendas and Joaquin Flores. To Key West— A. W. Arnold. To San Francisco — David Frankel. Leaf Tobacco Mortimer Regensburg purchased, through Jose Suarez & Company 2800 bales of Vuelta Abajo and Partido, for E. Regensburg & Sons, of Tampa and New York. Leslie Pantin is actively at work upon the registry of about 8000 bales of tobacco, for account of his customers, which he bought verbally during the past fortnight, subject to examination. Mark A. Pollack purchased 1700 bales of leaf f(^r his customers in the last fortnight, of which there were 900 bales bought by David I'Vankel, for their Natividad factory, of San Francisco, Cal. Joseph Mendelsohn leaves today for a short trip to the States, via Key West. Me purchased as president of the Manuel Suarez Company 2050 bales of leaf for account of their customers, in August. The cigar and cigarette factory of Sucesores de Juan Lopez was sold this week to C. del' Peso & Company, upon private terms. The latter firm is going to increase the busi- ness, having ample means to make it a success. Other buyers of importance were: Cifuentes, Pego & Companv, isfn; Cuban Land and Leaf Tobacco Company, 1624; Ilija de Jose Gener, 1317; Perfecto Garcia & ^'^^'^^^^* SOO; Walter Siittcr & Company. 764 ; Allones, Limited. 030; Hinsdale Smith cS: Company. 600, and Marcelino Perez & Company, 237 bales of leaf tobacco. Other sellers of importance were: Muniz Hermanos, 2500; Sierra S: Diez, 1395; Candido Ibeso, 1207; Ruperto Leon, 1198; Manuel A. Suarez & Company, 932; Jose C Puente & Companv, 815; Jose F. Rocha, 538: Mik'"^' Gutierrez e Hi jo. 250, and I. KafTenburgh & Sons. 200 ])ales of leaf tobacco. (Continued on Page 22) 3€ 3€ THE TOBACCO WORLD II I' 13 3e 36 The Third and Last Sumatra Inscription At the "American Frascati" 161-167 Maiden Lane, New York Will Be Held SATURDAY, SEPTEMBER 22 Samples to be shown Tuesday, September 18, at 9 a.m., and every day thereafter until the sale. The quantity offered will represent from 3,000 to 3,400 Bales of Sumatra Tobacco comprising some desirable nickel and ten cent types " ■■ ■■ ■■ It ■■ 11 11 II n H. Sumatra Tobacco Import Corporation H. DUYS & CO., Inc. 170 Water Street New York E. ROSENWALD & BRO. 145 Water Street New York CULLNAN BROS. 161 Front Street New York 3E 3^^ 3E 3€ THE TOBACCO WORLD 15 14 THE TOBACCO WORLD ift ■- ■■— ■" ■■ ■■ ■■ Individual Efficiency In Salesmanship By J. R. McCleskey MR. HARRINGTON EMERSON, one of the best known authorities on business efficiency, relates the following incident in the opening chapter of a recent book on this subject: In the summer of 1912 I attended a field day of athletic sports at a boys' school. One of the contests was swimming under water for distance. Dr. Luther Gulick, who was with me, asked one of the boys whom we knew if he intended to enter it. He said he did not. because, while he could swim un- der water, he had not trained for it. "Would you enter the race," we asked, "if you were sure you could win?" "Why, certainly," he replied. "We can tell you how-to win it," we said. He looked skeptical, but waited respectfully. "How long can you hold your breath?" asked Dr. Gu- lick, taking out a stop watch. "I don't know." "Try it and find out. Hold your breath just as long as you can now." He filled up his lungs and held his breath manfully for fifty-six seconds. "You have held your breath four seconds less than a minute," we told" him. "Is that as long as you can hold it?" "Yes, sir." "And yet there are people who hold their breath for three to four minutes. A sea lion can hold his breath under water for thirty-five minutes. Any normal boy of your age can hold his breath for two minutes without hurting him- self. The secret is to breathe deeply and slowly many times, thus over-oxygenating the blood, then with the lungs full, to hold the breath. Now\ we shall hold the watch again, and give you the signal. You can hold your breath two minutes." We held the watch and he did as we told him. It was a hard struggle, but he managed it. "You see," we said, "you can hold your breath twice as long as you thought you could. Now, how many strokes do you take in a minute when you swim under water? "Make the motions with your arms just as you make them in the water, and we shall count." We found he made sixteen strokes a minute. "Now," we said, "you know you can hold your breath for two minutes. You know that by counting twenty-four strokes you will know when a minute and a half is up. Now, you go into this race, dive into the water, swim full twenty - four strokes — it will not kill you, and you will win." Then the instructions were written out so that he could not possibly make any mistake about it. An hour later he easily won the swimming-under- water contest. We quote IMr. Emerson's story because it so aptly illustrates what is meant by individual efficiency. This boy had no idea of entering the swimming contest, because he thought he had no chance to win it ; in other words, he did not know how to win, and so he thought there was no use trying. In studying efficiency we learn this fact. There is one best way to do everything, and our object should be to find that one best way, and do it that way. The stumbling block which kept this boy from entering . the contest at first was that he did not know the "one best way" to win. It was not because he lacked the desire to win ; everyone has a natural desire to succeed, but the ma- jority of people never make the effort, simply because they do not know how. They have not learned the "One best way" to do the work that is before them. It makes no dif- ference what one's work may be, whether he be a brick- layer or a bank president, there is one best way to do it, and our only aim and object should be to find that way and follow it. When the boy learned the one best way to win the swimming contest, it was easy, whereas a few moments be- fore he thought it impossible. The same thing applies to Salesmanship. A man says to himself, "Oh, what's the use! I can't make a success," "I can't win," etc. Now, why can't he succeed? Why can't he win? Simply because he does not know how — he has not learned the one best way to do his work. The boy thought he could not hold his breath for more than fifty-six seconds, but when he made the effort he found that he had thought wrong, because he discov- ered, as a matter of fact, that he could hold his breath for two minutes. He also learned that he could take sixteen strokes per minute, swimming under water, and then, by counting his strokes, he could gauge the time that he knew he could hold his breath. Before going into the water he knew the one best way to do what he was trying to do, and he knew that he could do it, because he based his calculations on accurate knowl- edge, while the other boys in the swimming contest had simply been going by guesswork. The other boys spent several weeks i)racticing swimming under water, but it never occurred to any one of them to find out by a watch how long he could hold his breath or to find out how many strokes he could take per minute under water. Therefore, when they entered the contest not one of them knew what he could do or how he was going to do it, except the boy who had learned the one best way by accepting and follow- ing the methods of efficiency suggested to him by Mr. luiur- son. Knowing how to do a thing the one best way and knowing that you can do it, is ninety-nine per cent, of doing it. lUit, you say, how does this apply to Salesmanship and other business problems? For example, we will size up two salesmen, one of whom works by the old haphazard, hit or miss method, and the other working by the metbods of efficiency to the best of his ability. The first salesman, whom we will call Jones, gets a position with a certain hrm. He receives his general instructions from the house, and is assigned to his territory to get the business. Jones starts out in an aimless sort of way, without any definite plin ot how he is going to get results, but with just a hazy idea that he is out to "Sell Goods." He flounders along for :i week or two without following any definite plan of work, one day he starts out bright and early in the morning, ana the next day he sleeps until ten o'clock; one day he pl"a^ (Continued from Page 30) I PROTECT YOUR PROFITS Stoc% Manila Cigars. It Pays! LET 'ER RAIN!" Manila Cigars offer the American Dealer an opportunity to derive a fair profit from the business. Excel- lent sizes that may be sold for a nickel straight are coming in large quantities from Manila to supply the demand for a standard five cent cigar. The jobbers' prices for these goods are considerably lower than for hand-made, domestic cigars of the same class. There is also a growing demand for the higher grades of Manila, three- for-a-quarter, ten straight and two- for-a-quarter sizes. The Philippine government guarantees Manila cigars for export to be of prime tobacco, hand-made, and that the rigid laws governing factories in the Philippines have been complied with in every particular. Look for the guarantee stamp on every box. THERE IS PROFIT IN MANILAS Complete list of Manila factories and their U, S. distributers on application MANILA AD. AGENCY ■■■ — 111 11 ,1 I, „ „ „ „ „ 546 W. 124th Street, N. Y. 1 16 THE TOBACCO WORLD THE TOBACCO WORLD 17 PROBLEMS OF PROFITS By GORDON W. KINGSBURY A Question of Speed WHAT is the most costly thing you handle in your store ? Don't think of the highest priced goods, for that an- swer is wrong. The most costly thing you have anything to do with is time — minutes, hours, days, weeks and months. Let us prove this to you. Suppose your average expense is twenty per cent, of the sale. Suppose you buy a flying machine for $5000 to sell for $10,000. Will you make a net profit over your twenty per cent, expense? If you sell it within a year, yes. You'll take off $2000 for expense and have $3000 left for profit. But suppose it is five years before you sell it? Expenses are twenty per cent, for each one of the five years or 100 per cent, for the period. You have used up the whole $lo,(M)0 you got for it, and are out the $5000 you paid for the absurd piece of merchandise. All because of the time it took to turn the investment into money again. SuppJse you had bought instead of a flying machmc. $5000 worth of chewing gum, candy, soda water or anythnig else that would sell rapidly— in a short time— for only $7000. If expenses were still twenty per cent., or $140.0, the profit would be only $000. But if you sold this amount ten times over in a year, you'd get $0000 profit out of it. Thus speeding up the time increases the real profit, al- though the margin is much smaller. Therein appears the surest way to work out a profit where cost of goods and selling price are pretty firmly fixed by causes beyond our control. Distributing Expenses We have assumed that twenty per cent, of the sale was the expense of doing business. That figure was obtained by dividing the expense for an entire year, $10,000, by the sales for the year, $50,000. But is this the right way to figure the percentage cost of doing business? We haven't yet taken into consideration the capital invested. We bought $30,000 worth of goods during the year, but we may not have had $:30,000 invested in goods at any one time. Suppose we have an average investment in goods of $15,000. That would mean on the average we turned our foods over twice during the year. Some of them we turned over only once, others twice, others four times, some ten limes. We can aflford to operate on a smaller mark-up where we turn the goods more often. Should we not also charge up a smaller percentage of expense on goods turned more often? Consider this: The expense for rent, salaries, light, etc., is a daily ex- pense. It should really go on the goods on hand every day. The goods that stay longest on the shelves should stand the greatest charge for rent. That's what we rent our building for— to hold goods. They should stand the great- est charge for other expenses, because it costs more to hold goods and to sell the kind of goods that don't move rapidly. The ideal way, if it didjvt take too much bookkeeping, would be to tax each article so much a day for every day it remains unsold* Th«« we would get after the goods that were eating themselves up in taxes, aad il we couldn't move them faster we would have a sale and replace them with goods that did sell rapidly. We ought to figure our yearly expense down to a certain per cent, not of the sale price, but of the average inventory, and divide by 365 days ; then let each article carry the percentage multiplied by the number of days it remained in stock. To do this with every article would require altogether too much accounting. It wouldn't pay to get the figures. But we should keep the principle in mind at all times that the small mark-up repeated many times a year may exceed the large mark-up turned only once a year, when it comes to the profit that we are in business to get. — Courtesy of the "Modern Merchant and Grocery World." (This is the second of a series of articles by Mr. Kings- bury. In the third, which will appear in the October 1st issue of the TOBACCO WORLD, he emphasizes the need of regular inventories and quick turnovers.— The Editor.) 4,, H ■ W M Ml THE SALESMAN'S EDUCATIONAL MANUAL There have been a great many volumes written about the tobacco industry, but those which have fulfilled a defi- nite purpose are to be counted on the fingers of a hand. The Salesman's F.ducational Manual recently published by the M. A. Gunst & Company, Incorporated, branch of the General Cigar Company, Incorporated, is quite the best and most complete of its kind that we have ever seen. It not only includes brief, but as authentic as possible, histories of the cigar industry, Sumatra tobacco, Connecti- cut tobacco, Zimmer tobacco, Manila cigars and tobacco, Porto Kican cigars and tobacco, little cigars, stogies. i)ii)es and cigarettes, but also information born of long experi- ence as to the conduct of a salesman in relation to his firm, his customer and himself. No clerk or cigar-store owner can read this volume without being the better business man and a more intelli- gent dealer after having done so. It would be one of the greatest single forces for the betterment of the retail cigar business of the country if a copy of the manual could be placed in the hands of every cigar dealer. M. A. Gunst & Company are to be congratulated on having performed so great a service for the trade ; on the choice of subjects discussed and on the able and intelli- gent manner in which the subjects are presented. This book has been in preparation for some time and represents an amount of labor and research that will be neither com- prehended nor appreciated by the average reader. MORE SMOKES FOR BOYS IN FRANCE Washington, D. C. A second shipment of "smokes" has been sent over to the bovs in France, the gift of Lorillard & Company to the Red Cross. The consignment consisted of more than three and one-half million cigarettes. This is the second shipment to be sent, in response to an urgent call for tobacco cabled to the American Ked Cross last month. Arrangements recently made with the French (iovernment provide for the entry of these c^m- signments without the payment of the excessive auli«j> provided by the French tariff laws, and thus has nuuie possible the shipment of much goods that could not other- wise have been sent. ♦ ♦■ ,,p Further shipments are to be made within a short tmic, and in the near future it is hoped to perfect a plan wIutcD) regular shipments can be made, thus assuring a^^^'^.'; 1^ adequate supply of smoking materials for the Amcncwi soldiers abroad. -••^—••— ••—••« Results Tell the Story M epoch-making era is being created in the Cigar bidustry by the excellent results rewarding cigar manufacturers who use our I 1916 Crop of SHADE WRAPPERS {Whether Connecticut, Florida or Georgia) Are you sharing in this Wonderful Success? American Sumatra Tobacco Co. Largest Producer of Shade Tobacco In the World General Offices: 142 Water Street, New York w 18 a._». THE TOBACCO WORLD •m HOW BOLD ADVERTISED Give a man a good smoke and be will not only remain steadfast to that brand, but be will recommend it to bis friends. Tbus a quality cigar is recognized, and like all good tbings soon be- comes known. The goodness of BOLD was, in- deed infectious, so to speak, for its goodness is known in almost every part of our vast country. Quality bas advertised BOLD ••Above All f » BOBROW BROS. PHILADELPHIA 4 lOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES EUVVAKD WISE. New York Vi^!'pr« deSt JESSE A. BLOtH. Wheeling. W. Va v^!"pr« d*St JOSEPH F. CULLMAN Jr.. New York .' VctpresidlSt ASA LEMLEIN. New York Treasure LEON SCHINASI, New York WreJkrT CHARLES DUSUKINU. New York .Secretary New York Offices, S Beekman Street CIGAR MANUFACftJRERS' ASSOCTATION OF AMERICA FREDERICK HIRSCHHORN. 54th St. and 2nd Ave New York • •^•.;; ?!«»•. J«"» CHARLES J. ELSENLOHR. 934 Market St Ph.la.. P^^.: •• v ••;.•• J '«?"'' ?^^^^^ JOSEPH B. VVERTHEIM. 81st and East ^nd Ave. M hat n. N. Y. •Treasurer S. K. LICHTENSTEIN, 40 Exchange PI., Manhattan, N, Y Secretary tfTR NATIONAL CIGAR LEAF TOBACCO ASSOCIATION fOSEPH CULLMAN, Jr., New York vlci-PrMideUt W. J. LUKAWITZ, Uayton. O. ^ TreJi^r GEORGE HEKGER, Cincinnati. O. Secretary JOSEPH MENDELSOHN, New York secretary INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION T A. BLOCK. Wheeling, W Va vlci-PrSsideSt Wood F. AXTON. I^u.sy.lle. Ky, • • • Vi.;;;;«rv.Treasurer ]U^WI4N& D. BEST, Covington r Ky'. ' V.V.V.'. . .'. Secretary Treasurer TOBACCO SALESMEN'S ASSOCIATION OF AMERICA IPSEPH H. DUBU)N '"*—**"'""i;^* Vici-PreJldeSt k)BERT E. LANE *"* — " .2nd Vice-President IKE RADIN _ Treasurer iOSEF'll FREEMAN „••••»; \>"Vr'"VJ Secretary EO RIEDERS. m West 118th St.. New York City secretary Meeting lit Thursd.iy of each month at Masonic Templf, 310 Lenox Ave., New York, NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE GEORGE W. RICH ..••* " *'"*V.V.'.Vvlce-President SIDNEY GOLDBERG ....♦....*........•'—• ——••"••• """ Treasurer A 1 ULLNICK ••^•■•"Ynrk "•7V.V.V.V.:V.V.V.:V.V.S;cJeUry MAX MILLER. 135 Broadway, New York ,V , w ai ■ Meeting 4th TMetdey •! e«h month at Hotel McAlp.n. EXAMINATION DISTRICTS DESIGNED Washington, D. C. THE Treasury Department has just designated the exam- ination districts for the examination and classification of imported Cuban leaf tobacco. This action is taken in ac- cordance with the recommendations of the conference of customs collectors and customs appraisers held in New York, October 4 to 9, 1915, in order to secure uniformity in the examination and classification of the imported Cuban leaf. The districts designated by the Treasury Department are listed as follows : District No. 1.— To include all the ports of entry in the States of Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Penn- sylvania, Delaware, Maryland, Virginia, West Virginia, North Carolina, South Carolina, and the District of Colum- bia. - District No. 2.— To include all the ports in the States of Florida, Georgia, Alabama, Mississippi. Louisiana, and Texas. District No. 3.— To include all the ports in the States of Ohio, Kentucky, Tennessee, Indiana. Illinois, Michigan, Wisconsin, Minnesota, Iowa. Missouri, Arkansas Okla- homa. Kansas, Nebraska, North Dakota, South Dakota, Montana, Wyoming, and Colorado. District No. 4.— To include all the ports in the States of Washington. Oregon, California. Idaho, Nevada, Ari- zona, New Mexico, and Utah. The tobacco examiner for District No. 1 will be sta- tioned at the port of New York; for District No. 2. at the port of Tampa. Fla.. with an assistant at the port of Key West; for District No. 3, at the port of Chicago; and for District No. 4, at the port of San Francisco. It is further provided that all Cuban tobacco imported at any port in the first examination district will be exam- ined by the tobacco examiner or his assistant at the port of New York ; that tobacco imported into the second dis- trict will be examined by the tobacco examiner at Tampa, Fla., or his assistant; the tobacco imported into the third district, by the examiner at Chicago, and that brought into the fourth district, by the examiner at San Francisco. I he tobacco examiners in their respective disricts are to . ve general supervision of the examination of imported tiiDan leaf tobacco. ' The appraiser or acting appraiser at each port of en } is directed to immediately advise the t«^^<^<^« ^^^'"":^,V' the district in which such port is located, of the recu o any importation of Cuban leaf tobacco, stating the mm Kr of bales, the province of origin, the quality kind oM^^ and the date when the same will be ready for exa n natum. Then, if he deems it advisable so to do. the toba o ^ aminer is to proceed to the port o entry or ^^^^ of making an examination of the tobacco. Ihe l^tt r ;ii.O. however, authorize the examiner at the port of e ;^ make the examination for him, or may require sann u be forwarded to him. ,„ui;mr The details as to the manner of reporting and send g the samples will be prescribed by the tobacco exam - ?ach district, depending upon the nature of the mil tions at each port. C ^ L. 1 THE TOBACCO WOELD Outpost of Ninth MassachusetU Inf a ntry guarding the border near Camp Cotton. Ueutenant Edw. F. Corbett, Sergeant! John J. Dowd, John J. Kelleher, H. J. Donovan; Corporal John P. Barton; Privates Henry J. Cavanaugh and Jos. M. Dnscoll. Photographed at El Paso, Texas. Look for the famous muslin sack! Uncle Sam*s Men Behind the Guns "Roll Their Own" You just naturally look for the familiar "Bull" Durham tag when you meet a khaki-clad soldier of the U. S. A., but have you ever stopped to figure out the reason? Here it is: You can make for yourself, with your own hands, the mildest, most ^ i n i fragrant, most enjoyable cigarette in the world— and the most economi- U\ol\nl cal. Machines can t imitate it. The only way to get that freshness, that flavor, that lasting satisfaction is— to "roll your own" with good old "Bull" Durham. The^Makings of a Nation '^Tk^ lUr^k:^^^ ^r ^ A/^#.'^-.*»fM'- Dealer: Please consider the significance at this time / he Makings of a Nation j^f ^^jg ^^^ 3,^^^^ '*/;^-i C«.^^«. :^ V^..- ru/X-^^JTry for yourself mixing "Buir* Durham with your favor- Like Sugar in Your Coffee jj^^ ^^ ^^^^^^^ ^„j 3^^ ^^^ ^,^^ j, ^j^^ 3^^^^^ 3,^^^^^ 19 a. 20 THE TOBACCO WORLD THE TOBACCO WORLD 21 TAD EM A CIGAR8 Argiiellesp Lopez G Bro. MAKERS GENERAL OFFICE FACTORY ^AREHOUSE aaa pearl street tahpa "=*"*" '" NEW YOEE riORIDA HAVAMA BAYUK BROS 5^ CIGAR THE PERFECT CIGAR BACHIAS Havana Cigars For Hen of Means Renowned for Uniformity iVEyririEoir the creeh anv gold 9AN0 R. A. BACHIA & CO. 47 We»t SUteenth St. New York ^m' 4 ••> I'IT'S a cinch for a tlVE DEALER Vn PULL THL BEST trade: HIS WAY ^LERll WAY| To Dealers^ Write ■• ■ p»»M for ■ poacb •! Real Gravely. It*« tke llrot bla Im- preveMcnlln nng slace Peyton Gravely made fhe liraf pluf thai ever wa» Bade. r.l.6RHttTTO»CCOC0. PANVILU;, VA. lecpT. a CR/WELY*« CELEBRATED S2i£sdiii Plug l ^EFORKTMe INVENTIOM or ou« wcriMT mk-proow pouch «- GRAVELY PLUG TOMCCO .-» MADE STRICTLY FOR ITS CMEWINO QJMUTY Would not keep fresh in this ••cnoii NOW THE PATENT POUCH KEEPS IT. — rPESH AND CLEAN AND OOOO A LITTLE CHEW OF GRAVELY 16 CNOUOH AND LASTS LONGER THAN A BIO CMKW OP ORDINARY PLUG. J?J3. Srav^SbfaeeeCa OmutJk LITTLE CIGARS GAIN TEN MILLIONS IN JULY The following comparative data of tax-paid products as indicated by monthly sales of various stamps and re- ceipts from certain sources of revenue are obtained from the Statement of Internal Revenue Collection for the month of July. 1917: Products Cigars (large), Cigars (small), Cigarettes (large), Cigarettes (small), Snuff, manufactured. Tobacco, chewing and smoking. Playing cards. No. No. No. No. Lbs. July, 1916 622,269,130 77,097,600 2,104,400 July, 1917 627,909,670 88,684,653 1,842,844 2,411,023,912 3,447,081,648 2,530,947 2,717,188 Lbs. 33,777,447 36,164,477 .u^ .«.v,o. Packs 2,781,141 1,834.257 Note.— Porto Rican imports for July. 1917, included in above statement were as follows: 14,584,310 large cigars, and 146,250 small cigarettes. LARGE CIGARS GAIN 33,000.000 IN JUNE The following comparative data of tax-paid products as indicated by monthly sales of various stamps and re- ceipts from certain sources of revenue are obtained from the Statement of Internal Revenue Collections for the month of June. 1917: Products Cigars (large), Cigars (small). Cigarettes (large). Cigarettes (small). Snuff, manufactured Tobacco, chewing and smoking, Playing cards. No. No. No. No. Lbs. June. 1916 666,278,273 70,416,280 1,864,586 June, 1917 699,306.413 80,637,400 2,302.700 2,313,742,680 3,207,206,728 2,688,633 2,708,013 Lbs. 36.663,225 38.404.OSI) .„g .«.v.o. Packs 3,910,320 3.144,686 Note— Porto Rican imports for June, 1917. included m above statement, were as follows: 13,506,260 large cigars; 80 000 large cigarettes, and 840,000 small cigarettes. Philippine imports for May and June, 1917, were as follows: May-1 5,932,477 large cigars; 2000 large ciga- rettes, and 656,704 small cigarettes. June (mcluded in above statement)— 19,599.217 large cigars; 2500 large ciga- rettes, and 1,010,440 small cigarettes. PRICE MAINTENANCE IDEA FROM CANADA From Canada conges a new idea as a possible way by which manufacturers of specialized articles may enturce the resale price of their products. At the annual convcn- the manufacturers leave the retail selling price off the same tion of the Dominion Board of the Retail Merchants Asso- ciation, in the Windsor Hotel, Montreal, recently the fol- lowing resolution was adopted, favoring either resohition was adopted : . . . • „ "Resolved ; That it is the opinion of this convention assembled that if the manufacturers who place a rctai selling price on any article of merchandise make no proper provision to see that the price so fixed is PJ^P^f^'. ;"*;'": tained, and that such goods are used by the ^"^gi unate price-cutters as 'bait' to attract customers »" «^«^;. "'., ^^ them other lines, that the retail trade ^>^««^ the same." Window Display Helps {Continued from Page ii) as shown in the illustration, is very effective. It is a little different. A length of plush or silk draped down one side of the panel and to the floor out in front or to one side, would be a pleasing addition to the use of a single panel in the background of the window. Owing to the wide use of bright colors in decorations at the present time many pleasing decorative effects can be secured from flat surfaces. The vase shown in Fig. 6 is flat. It is cut from boards or wall board. It is to be decorated in glaze colors, if possible. The writer has urged displaymen to try cutting out and pasting on flowers and leaves and other designs to similar decorations where brush and paint cannot be used with facility. This is a much easier way of securing a pretty effect than with the brush, which is of no use ex- cept in the hands of an artist. The vase should be set an inch or so from the back- ground so as to allow room for the placing of the foliage behind it. This gives the effect of the vase containing the foliage. Masses of foliage should be used. Dried grasses, dried branches of autumn leaves, in fall and winter may be used, but in the spring the pussy willow and seasonable foliage should be used. In every locality there are to be found many weed-like flowers that are pretty in masses. The displayman might try using.some of these, picked while on a holiday ramble. — Courtesy of the "Canadian Cigar and Tobacco Journal." NEW APPLICATIONS FOR WITHDRAWALS Washington Bureau. The attention of exporters of tobacco products is called to a new application for withdrawal for export just ar- ranged by the Internal Revenue Bureau of the Treasury Department. Form 550, the application blank heretofore in use, has been revised and printed on sheets 8^ by 11 inches, so as to permit of vertical filing in letter-size drawers and eliminate folding and unfolding. A supply of the revised form has been forwarded to each collector with the following instructions: "Immediately upon receipt of these forms, you will cause a requisite supply to be distributed to each manu- facturer of tobacco, snuff, cigars and cigarettes, in your district, who makes shipments in bond without the pay- ment of tax for export, and require all applications for withdrawal filed by such manufacturers during the cur- rent month and hereafter to be made on the revised form. I his is necessary in order that said form and also revised form 04 B (to be sent as soon as received from the Public Printer), with which it is forwarded, and which corre- siMnids in size, may hereafter be more easily handled and tiled in this office. ' Respectfully. David A. Gates, Acting Commissioner." ^*La Famosa," the widely known five-cent cigar, made hy I'.. I'opper & Company, has been increased in price so that hereafter the Regalia and Londres sizes will retail 'or six cents, while the Invincible size will retail for seven eents. You must sell more lO-cent cigars Your salvation lies in building up your 10-cent business. You need the bigger profit o{ 10-cent business to boost the small profits on other merchandise. With money in circulation as never before, with more men smoking 10- cent cigars than ever before, now is the big opportunity to build up your 10- -cent business. We can help you do it. Afever Qets on your nerves The Girard Cigar is undoubtedly the best known lo-cent cigar in the country. Its nation-wide following has been created by steady, consistent, year-after-year advertising in the foremost publications; backed up by quality arnd /atr dealing. All you have to do to build a big Girard business is to let the public know you sell Girards. Experience proves that the dealer who keeps Girards before the attention of his customers, sells more jo-cent cigars. Convince yourself of this by giving Girards a one-week trial on your counter. Plenty of smokers in your locality are looking for the famous Girard never-gets-on-your-nerves quality. It's your one best bet to build up your lo-cent business. Drop us a line today for further information. Address Department H. ANTONIO ROIG & LANGSDORF EsuOilbhMi 1871 PhiladelphiA 22 !§••—' THE TOBACCO WORLD THE TOBACCO WOELD 23 \ "44 Cigar Co.''phiiadeiphia } .1 ■" ' " ■" ■ Havana Letter {Continued from Page /-?) Cigars The month of July has been a bad one again for our factories, as our exports decreased almost one and one-half million cigars, as compared with last year, and while our big factories are working well at present, having plent of orders, the medium factories are only fairly occupied, and the small ones are having hardly any orders at all. The orders from Great Britain are a godsend to many of our factories, as business with the United States is still handicapped, owing to the uncertainty of the extent of the war taxes. Spain is ordering heavily. The exports of cigars from the port of Havana, during the month of July. 1917 and 191G, as ])er our custom house returns, were as follows : From Tuly 1 to July 31, 1917 7,81•^,678 cigars From July 1 to July 31, 1916 9,297,988 " Decrease during the month of July, 1017 1,485,312 From January 1 to Julv 31, 1917 53,380,250 From January 1 to July 31, 191(5 63,751,177 first Decrease during the months of 1917 The following countries show as compared with July, 1916: Spain Australia French Africa seven 10,364,927 " increases in July, 1917, I' ranee .....••••••• Netherlands Portugal Chile •Argentine Republic Canarv Islands . . . , Switzerland Mexico I'olivia China . • • • • • • • • 632,035 cigars 563,630 210,200 189,155 146,700 124,700 107,552 81,700 37,350 34,300 21,500 20,000 19,050 tt « ft It f« i« <( <« (t «< Total 2.187,872 *' The following countries show decreases in July. 19l<, as compared with luly, 1916: Great Hritain 1 ,426.850 cigars United States 1,269,894 " Canada 246,825 Denmark 172,000 Spanish Africa 157,760 Italy 148,000 Russia 100,000 Gibraltar b'^.^^*"* Norwav 3^^.500 Sweden 24.400 Dutch West Indies «0.800 i< tt Total 3,653,029 " ^ Romeo v lulieta is working stronger than smcc tnc European war "started three vears ago, having very larixc orders from ( ircat P.ritain. United States. Spam, France. as well as from the minor countries. Partagas is also exceedingly busy in all directions. H. Upmann is constantly getting handsome orders t'''^ its finer sizes from the real connoisseurs of imported na%- ana cigars. Punch is working with full force upon its English orders, as well as for the American market. Sol and Devesa de Murias are working steadily upon the regular incoming orders. The ten principal countries which in 1916 imported over oiu' niililon cigars .from us, show the following increases and decreases in the first seven months of 1917, as com- pared with 1916: Increases I'rance 3,381,243 cigai-s United States 2,721,839 ^pain 2,5.35,564 Australia 259,501 Russia 163,777 t( .< « tt Total 9,061,924 Decreases (ireat Hritain 17,540,15!) cigars Denmark 1,436,410 Canada 670,150 " Chile 592,612 Argentine Republic 102,813 o Total 20.;J42,144 " Shipi)ers above 200 bales of leaf tobacco, from the port t I lavana for the two weeks ending August 25, 1917, were: Cuban Land and Leaf Tobacco Company. 1578 bales; Al- lunes. Limited, 6.30 bales; Walter Sutter & Company, 612 l.ak>: \ irgilio Suarez, 583 bales; Manuel Suarez Company, oU bales; Leslie Pantin, 534 bales; J. Pernheim & Son, 494 bales; Perez, Capin & Company, 437 bales; Mark A. Pol- lack, 3!)2 bales; Menendez & Company, 387 bales; M. A. <;niist iS: Company. 331 bales; Ernest Ellinger & Company, Mi hales. Oretaniv. Preliminary Revenue Report (Continued from Page p) Withdrawals tax paid for consumption of manufactured tobacco products during the last five fiscal years. Tobacco, Ciifaretti's I'mal vegf »• 1.^ Hii4 I M I ; IijH> mt Cigars X umber 8.73^.815.703 8,707.625.230 Xumber I4.2«>4,8<;5.47i . , 16.427.086.016 8,030.385,603 16.756.179.973 8.337,7-20,530 21.c87.757.u7H 9.2 i6..46« 32,766,741 29.839,074 33.170.6-0 35.377.75 • Total... 43.025.448,179 99,o95.H2,o76 2,082.341,212 164.^63.714 C. L. L. TOBACCO SALES IN AMSTERDAM Only two public sales of tobacco have been held in Amsterdam so far this year. Onlv Sumatra was offered. and but a small quantity of that. The total sales amounted to U.o.*,8 i)ackages (one package equals IT!) pounds) at an average price of ^.10 florins (So.iMO per half kilo (1.1 iwunrls). In the corresponding period of ]'Mi\ the quantitv was •^03.408 packages at ]M florins ($0.77) per half kilJ; '•'1m. 181,ri3 packages at I.O.') florins ($().4vM. The quality of the tobacco sold this year was excellent, as 111 una. The higher prices this year were due prin- cijially to the smaller quantitv available, owing to lack «* sliipping facilities. .. '^ *«w (ierman and other European buyers attended ftfs ycar^ sales, but the agents of American interests '*''"Kht n^ fli the tobacco.— "Commerce Reports." Packed in extra heavy foil— it stays fresh New Size « •> luc Also in regulation tins This is the new KIT Package And it is the most desirable pack- ing for pipe tobacco ever invented. It snugs into the smallest possible space in your pocket. It keeps the tobacco even better than a rubber pouch and its shape makes it more convenient to carry. It gets smaller with every pipe load with no excess weight to tote. It "pours" better than any other form of packing; no waste— more smokes. Harmony is made of the five best kinds of pipe tobacco that grow and is blended in such perfect proportions that it smokes better, of course, than any one kind of tobacco alone. HARMONY A Blend of Five Famous Tobaccos 24 THE TOBACCO WORLD 1 "LA MEGA" "iS^r HAVASA CIGARS QF THE HIGHBST QUALITY AND BEST WORKMANSHIP V. Guerra, Diaz & Co., Tampa. Fia. ■ 1 w ■ ■■ GARRETT H. SMITH, S;^SiSSri!:r compaM litografica de la habana F«..t Imported Ci.« B.nd. i«d L.b.1.. Mmo CUMLESS B..4. NEW YORK OFRCE (Phon., Gramercjr 1754) 106 E. ISA ST. Cork Tips Cork Bobbins BOUCHER CORK & MACHINE COFfPANT, lie 122-222 WEST 18TH STREET NEW YORK 6UR HIGH-GRADE NON-EVAPOEATING ^^^^ ^MikeXSJc^o mellow and .mooth I. character and impart a moat palatable flavor FLAVORS FOR SHOIING ud CHEWING TOBACCO .«j;2ro'£iA'z'^.^'oVr°.:?vSsifKSit'Si"ESSJN-.s FRIES &. BRO., 92 Reade Street. New York ■ ■■■■■■■ Thft standards ot America Lorillard's Snuff , : E.t. 1760 RaU Road Mills Snuff, Est. 1825 GaU & Ax's Snuff, : Eti. 1851 ALL OF THE OLD ORIGINAL Maccohoys— Rappees— High Toasts Strong. Salt. SWeet and Plain Scotchs MANUFACTURED BY RGE W. HELME CO., Ill Fifth Ave., Hew Ywk "■ Just the place for TOBACCO MEN Hotel LeMarquiS 12 EAST 31^ STREET, (4 doors from Fifth Avenue) NEW YORK CITY In the heart of the Wholesale District, two block, from Pennsyl- vania Station; five minutes from Grand Central Station. The most central American plan hotel in the city. Rooms with private bath and meals from $3.50 a day. or from $2 a day without meals. Illustrated booklet and guide map of New York sent on request if yott mention Tobacco World. Address John P. Tolson. Mgr. 1 Tobacco Merchants' Association Registration Bureau, ^ewyS^kq^ $5.00 1.00 2.00 2.00 Schedule of Rates for Trade-Mark Services Effective AprU 1, 1916. Registration (see Note A), Search (see Note B), Transfer, Duplicate Certificate, Nste A— An allowance of %2 will be made tO members of the Tobacco Mcr- chants' Association on each registration. .. . ^l • »• t Hcte B-If a report on a iearch of a title necessitates the reporting of more than ten (10) titles, but less than twent;r-one (21), an additional charge of One D^Ur ($1 00) will be made. If it necessftates the rcpor mg of more than twenty ^5n\ Twii. hii7 loss than thirtv-one (31), an additional charge of Two Dollars $2 W) will be rifde. and Jo aradditional charge of One Dollar ($1.00) will be iJade f?r every ten (10) additional titles necessarily reported. REGISTRATIONS No. 40,345. For cases containing Philippine leaf tobacco. August 20, 1917. Manila Commercial Co., New York City. JIM WHITE:— 40,353. For cigars. October 30, 1916. Ira W. White, Litchfield, 111. ., ^ . w , ALL SAINTS:— 40,354. For cigars. May 24, 1917. Saint Mintol, Tampa, Fla. . , , ^^ ,/mt LA THORODAD: — 40,355 For all tobacco products. July 26, 1917. Schwarzkopf & Ruckert, New York City. U. S. HORNETS:— 40,356. For all tobacco products. August 23, 1917. George Schlegel. New York City. HAPROCO: — 40,357. For all tobacco products. August 27, 191/. George Schlegel, New York City. „ .. , . , BLACK & YELLOW TRAIL:— 40,358. For all tobacco products. August 29, 1917. J. A. Sauer Co., Huron. S. D. JAZZ:— 40,362. For cigars. August 15, 1917. League Cigar Co.. Minneapolis, Minn. , i it mi? LA FORZA: — 40,363. For all tobacco products. July 17, lyi/- George Schlegel, New York City. . ii 1017 s ARMY:— 40,366. For cigars and little cigars. August 31, IVW. »• Monday & Sons, Brooklyn, N. Y. » . n 1017 U. S. ARMY:-^40,367. For all tobacco products. August 31, ivi/. S. Monday & Sons, Brooklyn, N. Y. ^ FLOR DE GRILL:— 40.368. For all tobacco products. June l», 1917. Grill Bros. Co., Evansville, Ind. cut ioi7 HERMIDA SPECIAL :-^40,369. For cigars. September 4. ivi/ Hermida Cigar Mfg. Co., Brunswick, Ga. ,- TELEFICIA:— 40,370. For all tobacco products. August K% i^"- American Litho. Co., New York City. .^.y MARGADOT:— 40,371. For all tobacco products. August 4, lyi'. Clayton Cigar Co., Chicago, 111. . c ioi7 W H ERDENHEIM:-^0,372. For cigars. September 5, 191/. n^- "• Doyle & Co., Quakertown. Pa. c CATAMARAN :--40,373. For cigars, cigarettes and cheroots, scp tember 6, 1917. Y. Pendas & Alvarez, New York City. ARIZONA CLUB:— 40,374. For cigars, cigarettes, S»^'^^''«o;,^^^f,", tobacco. August 28. 1917. Finck Cigar Factory. San Anton.o. PETE'S SPOKANE SMOKING MIXTURE:-40 375. ^orj^ ing tobacco. September 5. 1917. Peter M. Jacoy, Spukatu. Wash. TRANSFERS VITUS BERING:-29 365 (Tob 1 eaf) ,,^'°'g^if7;/|-fr\m.T^^^^^^ ettes and tobacco. Registered March 25 1905. by j he a Litho. Co.. New York City, and No. f 0-072 (DS^Tobacc^^^^ _.i\ r ..:„»..« /•:(Tor(>ft«>6 cheroots and toDaCCO, _ i*:!* ,^..., Anderson, 1 horson cs ^^o., ^""j^k"' , V ' to 1017 Corral, Wodiska Y Ca.. Tampa. Fla.. May 29, 1917. (Continued on Page ^S) THE TOBACCO WORLD 25 2G-- STRttTii 9- AV/ENUE. NEW YORK MAALI A( TUPf t^SUf Cigar Box Labels Bands AND Trimmings WESTERN OFFICE I7» W«st Waskiagton Sl, Chicago, lit CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELUNG REPRESENTATIVES ADOLPH FRANKAU & CO.. 129 Fifth Arenue, New York City MMOEHLE LITHOGRAPHIC CO Clarendon Road&East37«-^ St. Brooklyn MY CIGAR LAB E L S & BAN D S BRANCH OFFICe 170 West Randolph St. Chicago.Ill. ■•tsbllshed MM WN. F. CONLY ft SON AicBiw »u c— ii« k.^... CIGAR BOX LABELS BANDS AND ADVERTISING 27 South Second StrMt, Philadelphia N F W V o R j^-; Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAmST MOISTURE HEAT AND BREAKAGB « INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE AdvertWng Medium Known Racine Paper Goods Company Sole Owners and B^uiu6u:turera RACINE, WIS.. . - . . U, S. A. MANUrACTURER OF ALL KINDS OF Zlui St aad ScMid Aft NEW YOU Cigar Box Labels AND TRIMMINGS. CBICAOO, 105 WflST MONBOK STRBKT. LOVB O. CAVA, Mgr. HIGHEST QUALITY^ CIgAR BANDS SHOW CARDS fOLDING BOXESk ETC. W^STEINER.SONS&CO . ?-V?i^J!"^ l7"ST.*STimtRBUiu)iH6 NEW YORK. LITHOGRAPHIC SPECIALISTS CIGAR & MANUFACTURERS spe'cial SKETCHES — .L*" THE " VV ^ PROCESS e. t TOBACCO INDUSTRY W/?"^^^*^. FURNISHED UPQW grnncgT^^s:^/? B^»*X^ THE TOBACCO WOELD 27 26 THE TOBACCO WORLD E. H. G«TO CIGRR COMP«NY ?SIS?SS5^"* damn Am imAw* Write for Op«n Territory Factory: Key Weet. FU. N«w Yo* Omtm tO» W. TURKISH CIGARETTES CADO COMPANY, INC 145 Lafayette Street 1 I ..-.o \ Fifty-Six BRANDS ]c^^ New York City 10 for 26c 10 for 15c T. J. DUNN ■ J^'S*^ manufacturers toward each other must d'-^PP//' ,;/', industry is to prosper. In every industry there conies a ^reat crisis and without a united industry to meet the crisis the results are often disastrous. For the protection of the thousands of jobbers who dis- tribute their products and the hundreds of thousand, o d alers who retail their goods to the consumer J^iu.ar manufacturers of this country should ''.'"^ 'i;'"^ ^ , \,. r " ^"osrs'orSoDlxTlOX :i;?re:e: o^ibVe. ''""TC?dL^of°b:y™!;i^tobacco though .^ is applicable to the purchase of a score of other ', g used by cigar manufacturers and purchased at P''''^^"' hS price! chiefly because of the competition among themselyes. . 0. O. TUCK & COMPANY IN NEW YORK G. O. Tuck & Company, ranking among t be .u. ■ dealers and exporters of .•\merican leaf, with l-"^ ; '-.^,^, Louisville. Ky., have recently taken out a .Ncv charter and will open an oflice in New ^^j); ,„„s 1. W. Vaughan. vice-president of he comer ^ .^^ that- the company will increase its capi a^ £,;\vi]l be branch out into wider fields, but that no detail made public for at least a week. Simon Batt& Company, manufacturers o u. ^^^^,^. and other brands, with headquarters m Neu > -r . recently increased prices ten per cent. NEW QUARTERS FOR CARLSON-WILLIAMS CO. The Carlson-Williams Company, of Burlington, la., manufacturers of the "El Bur-la," "lowana" and **La Buni" cigars, has removed its retail store from its old location, :,ol) Jeflferson Street, to the spacious storeroom one block cast, formerly occupied by Henry Andre's shoe store. The members of the new concern are Evar J. Carlson and Jacob H. Williams, both veterans in the cigar business and well and favorably known in the community. They will continue the manufacture of their various brands at the site of the old Concord Cigar Company, corner Osborn and Corse streets. The company's new location on Jefferson Street is an ideal one for its purpose, being centrally located and con- venient in every way. A handsome new soda fountain has l)ccn installed, which is destined to prove a popular ad- junct. TO SEIZE HIDDEN TOBACCO AND LIQUOR Warning to liquor and tobacco dealers, charged to be secreting lafge quantities of distilled spirits and tobacco with intent to evade the proposed tax on these articles, that such goods will be seized and tax evaders prosecuted, was issued recently in Cleveland, Ohio, by Internal Rev- enue Collector Weiss. "We have evidence," said Mr. Weiss, "that many deal- ers are buying goods in large lots and are hiding such purchases" in cellars, garrets and other places. We know (lehnitely where much liquor and tobacco is thus stored." The section of the law dealing with distilled spirits, aheady approved by the senate and the house, provides an additional tax of $2.10 a gallon. The present tax on wines, whisky and cordials is $1.10 a gallon. The additional tax nu cigars, cigarettes and tobacco has not been fixed. "The law requires," Mr. Weiss pointed out, "that all dealers make an inventory of their stocks on hand and turn this, over to the government under sworn statement." it is stated by Mr. Weiss that retailers will be given twu weeks after the passage of the law to make their sworn inventories. NEW SCRAP TOBACCO COMPANY ORGANIZED Cincinnati seems likely to regain something of its for- mer prestige as a manufacturing center for scrap and smok- inj^ tobacco when the Peace Tobacco Company, a new corporation, commences operations within the next thirty ilays at 414 East Eighth Street. The promoters of the new industry are August Schroer and Max Greenwold, both of whom have been prominent in tobacco circles of Cincin- nati for many years, the former having had experience in a manufacturing way, and the latter as a broker in leaf to- Iiacco. At one time Cincinnati was one of the most important l)n>ducers of scrap tobacco, several large factories doing I'usiness here at the same time. Gradually the businesses were consolidated, until in recent years it has been con- trolled by a single factory. The Peace Tobacco Company has just been incorpor- ated under the laws of Ohio with a capitalization of $15,000. I lie first eflforts will be devoted to the manufacture of a liand of scrap. Later it is planned to include the manufac- ture of twist and smoking tobacco. E. C. McCullough & Company, Incorporated, the well- lPf» »» *« J^ qmw M i * startine out to sell goods. Smith stuaies territory. Before starting ow ^ deter^^ hift teiritorv as wcU as »e can, ana, nrs* «» •m* JrsinH^ i^hU l/ne there is in *« ^"j^''' ''■^^^J 1° his orosoective customers are, and he knows the «<»« ~" his ^. H he tells a ™^"„ ^^^ specified time, "KraHc.- be.™. K i» w«m«~ mtmtc t.vmttt ^lU^ goc^ or somet^Bf e^» «« y»» ^*"* "* ««e«b.^^ .„„tW«« y«» A. ^ .ttW. t. nlKSt ^ .wSvt-Th tl» ONB BEST Sto'u the third of a lerie. of artid- by Mr. M^ej. t«r -nTe fourth, which discusses the Primary PnnnP^« 5rSd2^*TU W-r 5" *e October 1st usue of th. TOBACCO WORLD.)^_^^^ NEW DISTRIBUTORS FOR "CINCO" CIGARS Otto Eisenlohr & Bros., Incorporated. ?""?«"" *at owine to the discontinuance of the organization of the W F Benson Company, Dayton, Ohio, d'^tf"*"" f* "Cinco" cigars in that territory, arrangements have been completed whereby the distribution of the "Cmco" brand sTken over by ihe Weakley-Worman Corn^ny of ha city. W. F. Benson will become associated with the cigar department of the new distributore. w,aklev- In addition to the "Cinco" br»nd. the \\ eak ley Worman Company also Uke. over the d»trf ^-n oj E Svmohonie" and "Paramount" cigars. The addition oi £e brands indicates the rapid progress that is being made by the cigar department of this company. Fire of mysterious origin recently dam^the factory of the Commercial Cigar Company, Newark, O*'"; *» *« extent of $16,000. Sixty people were thrown out of employ- ment thereby. CLASSIFIED COLUMN Tlie im^ Im tidi Go\mm it tbrM cmtti (3c) a word, with Ia a^Mnce. TmWQt^ uANtTFACTLtRERS ATTENTION— MMO ewes td MWi «L Wm W« •^1915, ^^•^S^^fi S^cMter County, Fe«o»y»X?"i*' •***^ for iSl. » wfcole or in gk A^lw H. Rippen, Perth Amb«qr, N. J. ■w ISl, "TTke Tol>»c— W»rt4.'* %iSf^n^^ fifty £«^ P^^^l «ui£» i^YMfe* Waaltd. TOMJK30 STEMS. CUTTnm,SCl^ ¥^^SJ^* ^^w«aMti^ •Bjwhere. SMid.s«n^»««- Ywljr e«^«^ «Mfc It in ^VAHA WMlTS^P«r. V««ltai fim «««•. U»9^ iSl Ewt 7^ Stmt, Sitnatimi Waiit«d^^ -* T»........ " '" BUSINESS, AND VACATIONS. AS USUAL In the same breath we talk wildly about economy, effi- ciency and "business as usual." But in our ei^vor to practice the first, we come dangerously near to de8ttoj«« "he others. An example of this is the tendency » «1«»™»« ^tions, on the plea that every ^'^^^^^^tj^, for the national struggle. We agree about *« »«d. We eo further and maint«B that every man's fullest body »nd brain power will be required for the days that are ahM^ A man ^rfth littie vitality. HtUe enditraiice w" »^^«^''.^ •lud the strain or face unprewdeiited «»«f«»"« ^^ the mental alertness or the physical enetgy deiMiided. On Ois account alone a t«tt is needed by every one to gain Aat rTse^rjSwer that wiU be one of our greatest nahonri But there are stm more urgent reasons for *^ »»; annual holiday. Duftof *« UM y-^ *« «? » ST^n our perhaps spent mo« eiief»y thaj atany »*«.*«»' J;^" hUtow^ We have IncreMed productioii, speeded «P «''^/y Sed through more tn^g erl.es ttan "X ^"^'t"^ tUt i«ieMti«Hi. AU this has consumed our strength mow S3^^Sn»e realixed; and while the stimulus of pah^.ot KnaWM many to hold out for the present, the endu«n« eann<^ be prolonged indefinitely. At some crucial moment Sle JKhere and there wiU »«. down mjder Ae strain, and the loss wffl be ^S^^^lXS^ slowing up whfle ftete mum wOffcer* took a much neea ''^Yoor country needs m«*ine power, «" .P»*f i ''^^i" power; need. tS7« now. ^U need theffl «o« m he f u u« But more than all these, she need. ««« J*^"'""' Vow to see beyond present needs to future «»«»f"«;!»_e of U your time to plan for thew. to gather the ^^J^ sU^ and ^'^^T™ «ZI «t«r Sen fX ' nit toXTs^de'uil and add-'Wtion. as «.«aU "American Industries." lilHiiB^^^^^^ tr " " T Ti n ■■ miiiiiii ■■ ■ Hi M II M IUUU.III. OUR ADVERTISERS "" "M- Hum HI ll» in llii 1, „ 81 Hill HI *" " " " "" II Tr 11 11 M ■ ■«!■ m I 11 11 i> n M H M- Cigar Manufacturers Page A til, an ( iirar <'.i , 4, 26 A w "lU-. I,ii)itz & Hill. ^t lia.hia ^ to,. R, A 20 Jiaynk Jtrciiht'- , 20 Ikh tii^ & fu. .. 4 i; V. nn.ihvrs li I >i I -1 l-WVinnier Co j I):i:: ^ < ... T. .1. ^ Ki^ciil .hr. ntiu. & llroi., Inoor^rawd } "44" < inar to ,, ^ • lit I < ifjar t'ii.. K. II, ^ t.rKial Cigar Co., Inc. .....,..-• I^wis. 1.. Cigar Ml«. (i>. „.C^»«r IV to|»eJi, Alanuel ...,,,,*,„d.i 4 I.oxatio, F., Son & Co. ^♦Cw^r II Maiiiia .V'lvvrtiiing AgCBC* 15 Niiimaiin & Mtyer Co. 4 J'tTidas & .\Ivarez j I'lnIi|.|Miic Tobacca 0»., lae, .♦.,» — PqrtutttiiJo, Jnaa F., Citar M%i Co ,..,,.».. I ModrigBejb Salv&i^ ^,*...-. .,.Cp»er It ModrttttM, Artuellct & C». „... $ Hoig ^ l4ingsdorf, ABtotiw , , 21 Sattchtfs y Maya ....,»....- ,,.CoY«r IV Luton Attwican Cigar Cj*, .,,,,,»,» I rftpmnnn. If ...Cover IV l^ttf T^^eco •«*•*•*»« I AiherkiiH Siiiuatfa Tobacco C&, Cardena* y Ca. ................ KlUngef ft Oo., Ernest Maniliiirjcr Bro*. ft Co, .,..,., Heilaml ft Co.. j^n V, Hippie Hro*, ft Co Kaffenbui^ & SoB», I Kraawnian, E. A. ............ LwelMNonc* Tobacco C«. ,.,.. Lr»*wcjithal A ^n«, & ....... t"|t«* ft Co.. M. .............. Atendrlsohn, Born*nia«ii ft Co. Npiibefger* llelnrieh Kissly ft ioo», E, I« JVissly ft Co., Johfi F. fantin, Le*He »*•*** )•*■••«■»•»« F»#*#*«i«.»l m (C««#«.»i t4««»**«*< » • • # * • # * ^#«t*«*«a> ■ « » w* * ** •••*^B>«ie«*a »*»•#*•* i ■••«**«4a«a< !«««• ■• C4 • •#•«««■««•• t-Sl #»*«#«**9 Ca-vat^* v*«s4»*»a»i*i i«««»P»i f • • ♦* # j| » « a i«>»««it«r*s «tsct*t»«**«»#»«*»*««»**4 i»t**S*** I • * 4 k *^ « !*«*••♦•** f'!ili|ipiije Tobacco Co, .,., Manck, Mflton H. lijcha. Jose F, »., Ko»riiwa!d ft Bro,, E. Stern, MaxtiBiliBn .,. (»••«••*« c»«l l*^*•*•••♦*»**»'^••**•*^ »*#«¥««»• •«**«a**«**i !••-•■««•«•« , , • • » *^ i • • • tt .......... » 2? .......... a .Frflnt Cover .Suarez, M. A. .... Tuck & Co., G. O. Vork Toljacco Co. Pa^e ., » ., 28 .. 27 Labels and Supplies American Lilhi.^jra|ihic Co Hi.ucher Cork & Machine i , Frankau ft Co., Adolph I'rits & Bro , , Hetfcner ft Son, H. W IItyw«<}d. Stras-!er ft Voight l^tho. Co, Keystone Variety Works ...,,.U. ..,,,. .Miller. DuBrul ft Peters M.chlc Lithu. Co Pasbach- Voice Litho, Co , Racine Paper Gmtds Co. ., Schlegel, George , , Sniilh. G.-irrett H. Steinir, Sons ft Co., Wm, Universal Tobacco Machine Co Wicke Ribbon Co., Wm ■ Cigarette and f^i^o Manofacturers American Tol»acco Co. '= aoo v^.^ -{^K* ^*». .*....•■•••■•.■...... , Lifgeti ft Myers TflbtiMo Ot. >*•**•«......•... , I^rtllarB ft Coa* P. > ■• « • • •>•••••>.. ■•••.. ••.••.•• MelMkrina ft Oti* M> • • • Morria ft Co.( ^%ilip ,,,,,,,,,,,,.,..,,.,,,.»,,,,,,,,,,,,,..,.. Pattef»on Bros.* Toba«s» Cfc « Reynolds Tobacco ^., R. J« •»». United Statei Tcbaees ^* 24 4 24 27 25 29 2.^ 25 S9 1* .Cover II *-•»♦■< •*♦** ■«>« p #«*c4 »!«##••#:•« • , • a • « .••«•••• ■ •*••«•* *mit* #»«■«, w*m** •• • • • < ■ •'•«•»•-««• ■ i Kuttnatter, Augnat ,.,,.. Ijndau^ Charie* ,..,...,. ravior, Woi. T. IJcmnth. Wm. & Ci IMtod SttiMs * * • •*»#»* *^1 I* Attf^ .....Cover IV 3 .Cover II Helms Co., Geo. W. Weyntaii'Bnitort Co, ...,,..,,,,,..,,...,,,,,. .^, Auction Hottsei Ci»mly ft Son, Geo, W. .....,..,.,....,.,,..,... rLASSIFIED OEPARTMEKT ...,,. REGISTRATIONS .................... U f r« * • « • i .^^^^w^^W= -JfjjMjJp-jjjnpgiF I I ...... li S \ GLUME 37 Ouality^aramount CELEBRATED H. DPMANN CIGARS Mr-Dealer-ThisSign oriVburVlin^uj I RUSKIN Cigar 5*f l^Hi'l — 't'tJi""^ "••' strictly Independent Manufacturers chas.Tandau Sole Agent for United States and Canada 82 Wall Street ^ New York Board of Trade Bldg . Montreal. Canada f >; I i I i and a Biff Stock of John Ruskin Cigars in your store always means Bio Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins-thehest and biggest value in the world at 50 and the best nationally advcr- tised brand. JOHN RUSKIN CIGARS are mild, big. fragrant, hand-made and made of tlTe same quality tobacco that goes mto 100 or 2 for 250 cigars. I LEWIS CIGAR MFG. CO.. NEWARK. N J. The Urge.. mdeper,den. and met progre...ve c.ga, f.ctonr m the worlo. SANCHEZ Y HAYA Factors.^^S Tampa. N *■ st:'SHl''^« ssv^s SiE.tsio'Sr.'Ss-. " r^k';r;kl*.N°THE pASS^Xl StI£ of THe'^^o'rLD PRICE UST UPON APPUCATION 214-216 WEST 47th STREET, NEW YORK ,;iiir ^ M. MELACHRINO a CO. M IGYPTIAH CjGARETTCS 0P ®# M a.1 1 1 1 1 1 1 1 II I .•— •• 4..— ■■■ ■■■ ■ 1 ■■ ■ 11 M -\ La Flor de Portuondo 'EL GRANDE CIGAR MFG. CO. PHILADELPHIA 1 MB^— ..^— ..^— JUDGE FOR YOURSELF ! COMPARE ruro WITH ANY CENT CIGARETTE 15^ •' nM'ii'niir'nii'iitmrtMHfiih "vrmiMim '//" ^O^nml^i^ a^E^^^SdksuilheVMi ROCKY FORD «^GIGAR^ MANUFACTURED IN OUR NEWARK, N. J, FACTORIES HARD HADE DELICIOUS FUYOI We also manufacture, at our several factories located at PIITS- BURGH, PA., a very attractive and extensive line of Ggarr and Stogies to retail at 5 for lOc— 4 for lOc— 2 for 5c and 3 or 10c., giving the Jobber and Retailer an exceptional margin of profit UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. For Gentlemen of Good Taste San Felice CIGARS The D^sel-Wenuner Company LIMA, a \ DHR' ^"^ CIGARS reduce selling cost-- because an ever constant demand, created by Cinco Quality; insures a quick turnover of^ stock. LONDRES CONCHAS PANETELAS OTTO eiSENLOHRA BROS.. IN 00 OPO RATED PHILADELPHIA. ml ■■ I ■■" ■M I 11 ll* nil MW^^^N-iW THE TOBACCO WORLD •|m^— H— «»• -Ml ■■ ■■ "■ ■ M ■■ ■■ E V e r y ^w K e r e — -•»4» EFFICIENCY! PROMPTNESS! SERVICE! Quality Cigar Labels and Bands ADOLPH FRANKAU & CO. INCORPORATED 129 FIFTH AVENUE, NEW YORK TRADE MARK Selling Agent* for Heywood, Strasser & Voig Utho. Co. Cigar Box Labels, Bands and Trimmings of the Highest Quality HARRY PROCHASKA, Manater Cigar Labal Dapt. »jt ■ ■■ — ,, n ■■ ■■ ■' " " '* "^— "- '•— ••jl Monarch Size — Conchas Size Selling at 5 cents Straight jlst. Your Jobber NEUMANN &i MATER CO. ManxifacUirers Office 117-123 S. 2nd Street. PhiladelpKie, Fn. H. S. LOEWENTHAL S. LOEWENTHAL B LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE. NEW YORK 4tt ■> ■■ — 11 II YEARS OF EXPERIENCE HAVE MADE PUNCH yl Cigar With Hardly a RiVat MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba ADCOST lUTTHAUER. Gm«iI »t»r««.Utlf.. 235 FIFTH AVE.. HEW YORI ESTABLISHED 1M7 Y. Pendas A Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: ••QUALITY" Office and Saleroom, ' 801^3 THIRD AVE. NEW YORK CITY 1* Just the place for TOBACCO Mf^N Hotel LeMarquiS 12 EAST 3m STREET, (4 doors from Fifth Avenue) NEW YORK CITY In the heart of the Wholesale District, two blocks from Pcnnsyl- vania Station; five minutes from Grand Central Station. The most central American plan hotel in the city. Rooms with private bath and meals from $3.50 a day. or from $2 a day without meals. Illustrated booklet and guide map of New York sent on request if you mention Tobacco World. Address John P. Tolson. Mgr. 1 Quality Paramount CELEBRATED H. UPNANN CIGARS Strictly Independent Manufactureri CHAS. LANDAU Sole Agent for United States and Canada 82 Wall Street ^ New York Board of Trade Bldg., Montreal, Canada THE TOBACCO WORLD Volume 37 Number 19 Eaublithed 1881 A SEMI-MONTHLY For the Retail and Wholesale Cigar and Tobacco Trade $2.00 a Year PHILADELPHIA, OCTOBER 1, 1917 Foreign S3. 50 How Shall the Retail Dealer Play the Game? By HARRY A. EARNSHAW COPYRIGHTED BY THE TOBACCO WORLD 1. Reformer or Merchant? IT WOULD do many a cigar dealer a lot of good if he would lock himself in a room all alone and then ask him- self this question : "What am I in business for — to reform the world or to make money?" If he forced himself to remain a prisoner until his mind had mulled over the question and arrived at a positive deter- mination of the answer, he would come out to take up the problems of his busi- ness with a brain so much clearer and an energy so much more vigorous that the course of his whole business life would be changed from that moment. The mind is our compass. If the mind is not true, we will move in a circle and get nowhere. The merchant whose mind fails to show the true di- rection will drift aimlessly round in the mists of uncertainty and miscon- ception. To drop the metaphor, he may eke out a bare living through the most arduous toil, but he will never achieve financial independence. "I will never handle a cigar made hy So-and-So & Company," says one dealer. "They are part of one of the hig trusts, and I don't believe in trusts." "I don't like the jobber's sales- man." says another man, "and I won't' handle brands sold by his house." * f don't want to sell merchandise that is handled by every one," says still anotl.f-r dealer. "I want my own brands — P:^" ds the people can't get anywhere ^Ise. I'll make 'em come to my store.'' "I'll carry the big sellers," says another fellow, "but I won't have 'em in the case. I'll hide 'em, and I'll pass 'em out only when I have to." "I'm featuring Bings* line because he's a good fellow. I've known him for years. He's bucking one of the big national sellers and up against it pretty hard, but I'm going to help him put it over." "I'll never pay $70 for a cigar. I can get one that's plenty nrood enough for anybody for $G0, less five and two," stoutly says another. Here is the first one of a series of splendid articles written especially for the TOBACCO WORLD. Unfor- tunately for the tobacco trade papers, many of the men who understand the trade are handicapped as writers, while the average professional writer is under a still more woeful handicap through his ignorance of the practical side of the cigar and tobacco business. Mr. Eam- shaw, the author of the present series of articles, is the head of one of the largest cigar and tobacco businesses in the country. It also happens that he is a trained writer, being editor of "Gin- ger Magazine," and a frequent contrib- utor to the big newspapers and national magazines. His ideas, therefore, are not only clearly and entertainingly ex- pressed, but are thoroughly practical, and the result of wide and intimate ob- servation of the problems connected with the trade.— The Editor. But all these men have quite lost sight of their real posi- tion in the realm of economics. The retail dealer is only one of the cogs in the machinery of distribution — that com- plex process by which the necessaries and luxuries of life are produced and delivered to consumers all over the earth, in the most convenient quantities at the most convenient times. The man who grows a leaf of tobacco cannot roll it into a cigar. He often has not even the facilities for selling it. He must deliver it in bales to brokers. The brokers cannot make cigars. They must serve the cigar factory by supplying it with leaf. The cigar manufacturer hasn't sufficient capital to employ all the salesmen and extend all the credit necessary to sell his cigars to the re- tail dealers of the country. He must serve, by supplying the jobber with goods, by the case or the carload. The jobber could not possibly supply the smokers of his territory, because the expense of doing business would be prohibitive. Therefore the jobber se- cures enough capital to enable him to serve the retailer by providing him with merchandise in quantities of a few boxes at a time. The retail dealer performs his function in the operation by pro- viding for the convenience of the con- sumer the thing which the consumer desires, at the time and in the exact quantity in which the consumer desires the thing. Thus it is seen that the great ma- chine, distribution, is made up of many parts, all of which are indispensable, each to the other, and to the whole. It is also to be seen that the machine is not driven, but pulled— pulled by a magnetic force which represents desire on the part of the consumer. That which we call "demand" is merely the visible token of human desire. Without desire pulling continually like a magnet, the whole machine were useless and a candidate for the scrap heap. Fdiminatc the smoker, and retailer, whole- saler, manufacturer, broker and grower would disappear from the face of the earth, together with the thousands {Continued on Page ^3) THE TOBACCO WORLD 6 THE TOBACCO WORLD Imported Tobacco Shows Heavy Increase Washington Bureau. J • T„Kr 1Q17 xMere more than a million dollars over the imports for the same month of%obacc'o, including cigars are nearly $200,000 f^^'" l°'%l^^^\,^^ ■ ^.^ ;„ y„,y, I9ir, against imports of Leaf suitable for -f/.^^PP:^^,,*" ^t^I," Impo « '-"' the Netherlands. Canada and Cuba fell oflE greatly, $1,090,704 d«rn,g the same "«'"* °* *f. •^^'^^^"^^edfied by name in the import records, which supplied leaf to the value t$r;rro 'rrore thrthTetlrr -ZToiX^'Tne. ll-. worth notice that these countries provided absolutely „o tobacco i'n July 1916, so that ^he entire amount represents^^^^^ ^ ^^^ ^_^.^^^ Kingdom which in July, A shght fallmg °ff -f/ ""^^-^^^^^iXd kafto the value of $11,519. An increase of approximately $47,000 ,s noted 1916. provided no tobacco, this July {"--n'shea leai to ^ recorded in Mexican leaf. '" ''' ^-r'crl^": o'ftar'r$?50,;ooTsM;d!rin thTtports" of cigars and cheroots from the Philippine Islands, although imports from other ^""''"^ ^f ' jf ; . . .. .^ow that while the imports of leaf suitable for cigars fell off, ing with Inly of 1014, 1915, 1916 and 1917: ^^^^ . ^^,7, n ff,/^ Value Ouantitv Value. Quantity. Value. Quantity. Valuc^ , . ,K, aut ^4322*^' 4^^^% S^^^ ^'^^'^'^^S 4.394,651 6,782,997 3,621,532 4.725.068 Leaf, suitable for cigar wrappers, lbs. dut 3432,22o 4,J^. ^ J. / _^ o^.. '-X^^tSs 3..,.|..34 4.^5,640 .^.34. 3,So6g. 4.3^.r4. 6,6^ 7^.^ ^ St\cou„,ne. :::: 3..66^:«^ .6.750;^ .').7l^:"3 9.48^4 ^J:^ "■'^S.4,t^Jo..5j f ./ h. / Manufactures of cigars, cheroots and cigarettes o o- ,^„n from Philippine Islands: ^2764 796.086 716.015 893.551 1.382.48.. r.660.310 Cigars and cheroots, free 426.740 709.933 6o2./^^4 79"^^^ ^ ^^^ ^^^ ,., ,^7 ,,3^. Cigarettes, lbs. free -'"''" -" ' From all others : 17^4192 240.019 i.449.38o 294,129 1.822.795 359.235 2.303.7^^- Cigars and cheroots, lbs. dut 295./90 1.734,19- 4 ^^^^^ ^ ,3,738 2^.4- Cigarettes. Ihs. dut 24.437 3«.70 ^^^^^^ ^ 86.3 .Ml other manufactures of 2 .;86 146 2,37M93 2.846.887 4.W..43 Total manufactures of '^ '^ ^.i^.^- Avoid Express Shipments When Possible TOiJACCO men all over the country are greatly alarmed over conditions in the express transportation field, for it is more than possible that an embargo will be placed on nianv classes of shipments in the near future. The express companies have brought to the attention of many business men the unprecedented conditions that I)revail 'and have urged them to make shipments earlier than they have been in the practice of doing, to allow for un- avoidable delavs in transportation. In a recent letter to an official of a large concern, this condition was explained by an official of one of the nation- ally operating express companies who said that "owing to 'the unprecedented demand for baggage-express cars for the movement of troops and government supplies, the trans- portation companies are taxed to the limit and congestion is created en route and at terminals. "Kindly suggest to your patrons a rearrangement of schedules of shipments to allow for these abnormal condi- tions, making shipments a day earlier than usual and as- sisting in effecting a more satisfactory delivery." So great has the congestion become that the large ex- press companies are warning of possible stringent action that may be taken to relieve the situation. "The volume of traffic now being tendered to the express companies 1^ substantially larger than the corresponding season a year ago, while the express car equipment has been matcnall) lessened through the necessity of using baggage and ex- press cars in troop movement and the handling 01 other government traffic," said a prominent express official re- cently. "The express terminals in the larger cities in tne East are now handling their maximum business. "In order to utilize terminals and cars to their utmost capacitv, it is requested that express patrons assist the companv bv preparing their express shipments as early the day as possible, thereby avoiding congestion m final pick-up. . . - "It is also requested that freight service aiul nioiu trucks be used for the shorter haul traffic in and amund the congested districts and that only such shipments for near J points as actually demand express service be offend to t ^ express company, so that the traffic requiring ^>^'P^^' '^^ service to and from the more distant points may be care for. Tobacco Exports Decline Washington Bureau. SI ATJSTICS just compiled by the Department of Com- lucrce show that the exports of unmanufactured leaf louaccu in July, 1917, amounted to but $3,::ib3,31U, as com- pared witn exports amounting to 1^8,:;i7U,0xJl, against $lby,lii lor the same uioiith ot last year. The exports ot cigars and eiieruuts remained but slightly unchanged, but plug and sniuking- tobacco show great decreases. iixports lor the seven months ending with July, 1917, with tiic exception ol unmanutactured leat, show healthy gains over the exports lor the same period of 1915 and I'Jlt), and the total ot exports of all tobacco and its products shows a gain even over those of the tirst seven months ot 11)11, the last ante-bellum period. Exports of unmanufactured leaf during the seven months just passed amounted to 129,441,093 pounds, valued at J^v^o,l>u-^,574, as compared with 239,571,3(50 pounds, valued at ^3 1,1 30,5; (J, for 1916; 210,384,(592 pounds, valued at $20,- i):u,0-.'G, for 1915, and 214,252,882 pounds, valued at $27,- UJo,5u:, for 1914. Stems and trimmings, during the last four years, have tiiictuated greatly, dropping from $29,268 in 1914, to $9202 in llMd, then reaching a high mark of $66,643 in 1916, from which they dropped to $12,879 in 1917. (cigarettes exported reached a new high mark during the tirst seven months of this year, when they amounted to ?<,55T,466. For the same period of 1916 the cigarettes ex- l)orted amounted to but $2,731,781, while in 1915 they amounted to but $1,907,036, to which figure they had dropi)ed from $2,603,811, the value of the cigarettes ex- l)urted during the first seven months of 1914. The exports of cigars and cheroots have increased de- cidedly since the beginning of the war in 1914, for during the seven months just previous to the starting of hostilities, the expurts were valued at $18,758; the same period in lin5 showed but little change, the exports amounting to SlS,(j-.'o. but in the following year they dropped to $16,245. During the first seven months of 1917, however, they broke previous records, by reaching a total of $32,102. The total of exports of manufactures of tobacco for li'lT show a great increase over those of 1914, being $9,385,- '<•'? for this year, as compared with $4,213,857 for 1914. I'or 1:m:> they amounted to $.3,858,563, while in 1916 they had increased to $1,413,848. The increase of nearly $5,000,- """ shtiwn this year, however, is unprecedented and breaks all previous records. THE NEW FOLD OF THE TOBACCO WORLD Instead of being rolled in the wrapper, as formerly, the TOIiACCO WORLD is now folded once, with the cover out. After opening the wrai)per. lay the paper on tile desk, and run the hand down the crease once or twice. It will then lay perfectly flat, and can be easily held in the liand ur laid on the desk and read without the pages con- tinually curling. More Money Needed Washington Bureau. IN a letter to the President of the Senate, Secretary of the Treasury McAdoo has requested an additional ap- propriation ot $4,583,000 for the internal revenue service lor the remaining nine months of the fiscal year 1918, that being the amount needed in addition to present appropria- tions to enable the department to operate under the war revenue bill, which will throw a great mass of detail work upon the Treasury. ''Under the new war-revenue act," wrote the secretary, "the internal revenue bureau will be called upon to collect approximately $3,400,000,000 annually. This is more than four times as much revenue as was collected last fiscal year. It is estimated that 7,000,000 returns from individuals, cor- porations, etc., will have to be handled by the bureau under the new bill, 6,000,000 of which will probably be from the new income and excess profits taxpayers. The bureau receives at the present time under existing laws approximately 800,000 returns. This means that the bureau will have ap- proximately nine times the number of returns it is handling under existing laws. In addition to these returns and the administrative and organization problems arising there- with, the new bill imposes new special, stamp, and manu- facturers' taxes. "More and more during recent years the administra- tion of the bureau has affected the business world generally, and it has been necessary for the administrative officers, to match their wits against the most brilliant legal and busi- ness minds of the country. Upon the passage of the new bill this condition is enormously magnified. There is no business of importance in the country that is not affected and a very large proportion, certainly a great majority, of the time of all administrative officers will be spent in de- fending the Government's interests against private inter- ests represented by the best legal and executive ability obtainable, and seeking to decrease their own burden of taxation or to settle controverted questions. Recently it has become manifest through the eff'orts of corporations to secure the services of the more efficient officers of the bureau that the bureau can no longer hope to command the services of thoroughly trained and efficient employees unless the present scale of remuneration be increased in accordance with the increase in the burden and importance of the work. "A careful study has been made of the additional work that the new revenue law will necessitate on the part of the bureau field force. Compared with the 800,000 returns made by corporations, individuals, etc., under the present law, it is estimated that more than 7,000,000 returns will have to be dealt with under the new law. :Many new items of taxation are incorporated in the new revenue bill which will require an active canvass on the part of the field force to see that the revenues due the Government are collected." In his estimates, the secretary declares that several hundred thousand returns will be received from dealers in tobacco, all of which will require the attention of the in- ternal revenue bureau, for new taxes placed on tobacco and its manufacturers will necessitate a decided departure from the present method of handling this business. C. L. L. * f- f s THE TOBACCO WORLD THE TOBACCO WORLD 9 Legalized Price Maintenance Washington, D. C. LEGALIZED price maintenance, for which many mem- bers of the trade have been endeavoring to have Con-, ^ress provide, will be sought with renewed vigor when Con- fess will have reconvened for the session commencmg m December, next. The pending war legislation will have been ^ery largely disposed of by that time and the friends of the measure believe that the members of Congress will have more time to devote to legislation of this nature. '^^^Anuitirely new thought is to be worked -Jo the so- called Stephens bill with which everyone is ^o /amiliar, according to Congressman Dan V. Stephens of Nebraska t~roi the measure, although the princip es laid down n the original draft are not to be laid aside. Ihe campaign or its en^actment into law is to be carried on ak>ng much iTroader lines, for the farmer is to be interested also and in a way never thought of before Hpmonstrate -The Food Administration is going to demonstrate more and more the value of price "^.^^^f ";;;;^;^^,^"i;j,^cO irressman Stephens to the correspondent of the TOBACCU U URLD '-if Mr. Hoover is successful in maintaining hx^d prices in the distribution of the products o the farm and of the mine to the advantage ot the people it wil !ci tamly be a great argument for the enactment into law of some ort of a'pnce-nfaintenance bill that will cover every- h ng and will secure the same results after peace shaU have been declared. That is the biggest argument for the successful consideration of this measure next y^ar. -The main trouble at the present time in the distribu- tion of commodities at a uniform price lies "^.^^e ^^^;;^^^^^^ placed upon the producers by the rulings ot the Un ted Mates Supreme Court under the Sherman Law, preventing tl em irom entering into a contract with the wholesaler and retailers for distribution of the products at agreed upon prices. The Stephens bill is made necessary by this con- dition. The gist of this legislation is, of course, the legal- ization of these contracts made by the producers with wholesalers, jobbers, and retailers to distribute their prod- ucts at uniform prices to all consumers. While not dis- turbing any existing channel of distribution, such a law would stabilize prices and tend, in a measure, to make profits uniform and also prevent speculation m the distri- bution of the products, and price-cutting which tends to monopoly. It will not in any way affect the retailer, except that he will not be able to speculate or cut price. He wou d have to sell the merchandise, whatever it may be, subject to the proposed contract, at a uniform price to all consumers so that everybody will be treated exactly alike and will receive their goods at the lowest possible figure, the retailer still having his trade protected. -At the convention of the Chamber of Commerce ot the United States at Atlantic City, the business men of the country have recommended Government price hxing— not only on sales of merchandise to the Government, but to the general public as well. In the resolutions adopted, it was declared to be 'the spirit of American business that how- ever fundamental may be the change in the relation of Gov- ernment to business, the Government should have the power during the period of the war to control prices and the distrilnition of production for public and private needs to whatever extent may be necessary for our great National purpose.' , "I have in mind," continued Congressman Stephens, "a plan for Government price-fixing in times of peace as well as in times of war, by the incorporation with the provisions of the price-maintenance bill as now constituted of a plan for the organization of a new distribution plan for products of the farm and factory based upon the principles underlying the establishment of the Farm Loan Board and the Federal Reserve Board. The country would be divided into districts, not necessarily conforming to State bound- aries, but based, rather, upon the natural productions of each district. While this plan may not necessarily interest the producer of manufactured goods, because of its con- templating very largely the distribution of staple articles of agriculture, it is not material to the purposes of this legislation that the plan will not cover the products of the shop, although open to do so. The primary benefit to the manufacturer will lie in the fact that he will be able to enter into a contract with the wholesaler or retailer, or both, for the sale of his product at an agreed upon price that will be legal." i • j r The plan referred to above, as explained for TOBACCO WORLD by Congressman Stephens, contem- plates the formation of market associations, so-called, con- sisting of groups of men, organized like the various Fed- eral Reserve Bank, who will meet and arrive at prices at which given articles shall be sold by the producer to the jobber or wholesaler, or to or through the latter to the retailer, and finally to the ultimate consumer. These boards would represent the consumer on the one hand and the producer on the other, and would be charged with the duty of seeing to it that the interests of both be properly safeguarded. The boards would ascertain by investigation the fair and honest price for any article under considera- tion, and what the fair and honest profit would be "These boards would deal very largely with the prod- ucts of the farm," concluded Mr. Stephens. "They would have the power to fix prices and this would eliminate com- pletely the speculator and the price-cutter from the field of distribution. There would be no monopoly of produc- tion or distribution. This provision is to be written into the Stephens bill on the theory that it will broaden the measure and at the same time broaden interest in it at the hands of the general public, especially in view of the ac- tivities of the Food Administration. It is only a step from wheat, corn, grain, pork and beef products to manufactured tobacco articles and manufactures of all other classes. 1 he provision has not been drafted as yet, but the revised bil will be urged for consideration just as soon as Congress reconvenes next December." GOODBYE BRIGHT LIGHTS! Washington Bureau. All possible eventualities are to be provided for in the plans now being perfected by the Fuel Administra u.n for the equitable distribution of coal this winter, and i nece sary the "White Way" of many cities thr«"g^/^" V tr city will be dark as a result of the turning off of the elcanc.tv '' ^ll^^r worked out by the Fuel Admin^tnUioi. j- government control of the coal supply during the Nvar v vide§ for absolute federal supervision of every ton ni available. The plan covers every industry in the J-" States, and it may be that all will be put onJi^y-l^^^ The plan is to apportion the coal required ior o^ ment work and for the operation of the railroads Ur>i family use next, and for commercial needs last. a( u to the importance of the industry affected. It is ah^an ^^ clared that there will not be enough coal to meet . ^^ mands, and certain types of manufacturing are exrc. be stopped until after the war. Manufacturers Bid Wildly for Sumatra Wrappers at Last Conscription of Year THE third and last inscription of the Sumatra Tobacco Import Corporation was held at American Frascati in Ncw^ York on September 22nd. Three thousand eight hun- dred and six bales of Sumatra were sold at anticipated heights although when the Hemmeter Cigar Company, of Detroit, purchased the first lot of the inscription through II. Duys & Co., at 427.77 cents there were several severe attacks of palpitation of the heart among some of the manufacturers. As the asked price on this lot was only 2G5 cents it was easy to see that if the margin between that and 427.77 cents, which was paid, was a criterion the jolly old bidders were in for a merry party, and they were. Undoubtedly at this inscription competition was keen- est and many lots were lost to bidders by fractions of a cent. Philadelphia manufacturers were much in evidence and about twenty-five per cent, of the tobacco sold at this inscription went to local factories. No one was disappointed in the prices paid. The high- est bidder got the tobacco and the syndicate got the money. An open and shut fifty-fifty proposition for those who like that kind of a game. The list of purchasers and prices is as follows: 10.15 A. M. Lot No. 35. — 59 bales Tandjong Poetoes Deli 5; H. Duys & Company, for Hemmeter Cigar Company, Detroit, Mich., at $4.2777. Lot No. 33.— 117 bales Senembah My SB 3; E. Rosen- v.ald & Brother, through J. W. Carroll for H. Fendrich, Evansville, Ind., at $3.66. Lot No. 41.— 87 bales Deli My Deli Toewa; H. Duys & Company, for L. O. Grothe, Limited, Montreal, Canada, at $2.7177. Lot No. 51.— 33 bales Deli Ba My TH 4; H. Duys & Company, for W. W. Whiting Cigar Company, Tecumseh, Mich., at $4.0018. 10.30 A. M. Lot No. 32.— 108 bales Deli My NO 6 ; H. Duys & Company, for San Telmo Cigar Manufacturing Company, Detroit, Mich., at $3.04. Lot No. 34.-62 bales Senembah My S B 3 ; Allen R. Cressman's Sons, Philadelphia, Pa., at $3.13. Lot No. 42.-63 bales S K Deli 6; H. Duys & Com- pany, for Hippie Brothers Company, Philadelphia, Pa., at $2.1277. Lot No. 39.-32 bales Deli My L 3 ; Cullman Brothers, $2.08. 10.45 A. M. Lot No. 30.-219 bales Deli My K2; Wayne Cigar Company, Detroit, Mich., at $4.0299. Lot No. 43.-54 bales Mandi Angin Deli ; Otto Eisen- lohr & Bros., Incorporated, Philadelphia, Pa., through Messrs. Eimerbrink and Lichty, at $3.36. Lot No. 36.— 146 bales Deli My C 5 ; H. Duys & Com- pany, at $2.6347. Lot No. 48.-45 bales HoU Sum Tabak My B 2; H. Duys crown. First, he gets Mr. Brown's attention. Ka • Second, he begins to arouse Mr. Brown's interest, wond ing all the time he is talking whether Mr. Brown s ni "t^ machinerv has worked around to the changing po;nt TNTFRFST to DFSTRF. He has no wav of ^"^^''^7^, •„, to shift, but anvway, he shifts his talk over and be?r working on Mr. Brown's desire, and finally, without (Continued front Page 20) EASY PROFITS FOR THE CIGAR STORE THE man who smokes, either plays cards or can be taught to enjoy the game. And in the smoker's attach- ment to playing cards is to be found the cigar-store owner's reason for stocking them. Playing cards are very easy to sell, — in fact, the adver- tised brands sell themselves. A very neat profit can be picked up by tactfully watching for opportunities. If a steady customer enters the store and buys an un- usually large supply of cigars, or tobacco, a jocular remark on your part as to whether he expects "the boys" that even- ing will often give you an opening for a good-sized sale of playing cards. And the sale will be made so easily and naturally that the customer will think it an exceptional bit of thoughtfulness on your part. Cigar men often make up special packets for birthday frifts, anniversaries, Christmas remembrances, etc. A pack of cards slipped in will be entirely in place. Any of the better-known manufacturers of playing cards can supply you with window trims that are effective and in very good taste. Try them. Among displays sent you from time to time you will prol)a1)ly find cut-out figures advertising cigars. With these and a table from your home you can improvise a very ef- fective "card game" for your window. All the men can be shown smoking, with ash tray, lighter, cigar clipper (all of which you doubtless sell), on the table in real "man" style. If the men are playing poker, each man can have his stack of chips, and one man's hand face up on the table, showing he has been "seen," will add a touch of realism that will appeal to the old timers. The cigars they are smoking can have ash on them, as if they had been playing awhile. Little details like these do not take much time and give an active mind great pleasure in figuring them out. .\ii(l their results will give great pleasure to the owner as he watches his growing pocketbook. PENNA. RAILROAD TO SEND SMOKES ABROAD Washington Bureau. As many of the comforts of home as can be provided by their fellow workers will follow to France those em- ployes of the Pennsylvania Railroad who are drafted or joiu any branch of the military service, for the employes of the road, as a starter, have established a tobacco fund. Every Pennsylvania railroad man who goes to France witii tlie army, who joins the Marine Corps or enlists in the Xavy will, from time to time, as frequently as possible, receive from another Pennsylvania railroad man, at home, a package of tobacco and cigarettes. Each package will contain a self-addressed postcard from the employe whose contribution provided the gift. It is hoped that sufficient contributions will be received to make it possible to send at least one package a month to each man in the military or naval service. While the employes of the railroad will maintain the fund, persons not employed by the railroad have already sent in subscrip- tions which will be added to those collected from the em- ployes. The first shipment will be made this month. C. L. L. The many friends of Harry Prochaska, manager of the CJg'ir Label Department of Adolph Frankau & Company, nave extended their sympathy to him in the loss of his father. Morris Prochaska, who was for many years prom- "icntlv identified with the cigar manufacturing industry. Help Speed Up American Industry with tk Universal Stripping & Booking Machine 77 relieves the scarcity of labor by doubling the output of each stripper. ^ It saves waste because it strips clean, cutting the stem out, and without waste from butt to tip of leaf. fl It increases production, speeds up operation and guarantees a better product. ^ The value of the Univer- sal Tobacco Machine is at- tested by over 750 manu- facturers using from 250 down to 1 Universal machine. ^ Get a demonstration in your own factory with your own tobacco and under your own supervision. Catalog and Prices on Request Universal Tobacco Machine Co. 79 FIFTH AVENUE, NEW YORK FACTORY : 98 to 104 MURRAY STREET. NEWARK. NEW JERSEY A ■ ■■ ■« ■■ " " 16 THE TOBACCO WORLD THE TOBAC CO WORLD 17 PROBLEMS OF PROFITS By GORDON W. KINGSBURY The Approximate Inventory A\D we can get near enough figures along this idea that will guide us better than lumped together yearly hg- ure^ If we divide the goods we carry into a few general lines Keep a perpetual inventory of cost and selling price (which m many businesses is simple and practical), i^igure sep- aratTexpenses of each line-rent, tor instance, being pro- portioned on the display value of the actual space used^ and then charge those expenses, say, monthly, or even weekly, as a percentage of the cost value of the stock on ^""""such a perpetual inventory with the accompanying data on the quantity of each article sold, makes a wonderfully valuable%uide to proper buying. Merchants who use this plan know to a nicety what the demand will be at any Tason of the year. Their records of P--^- VrLes't" just what quantities to contract for and on what dates to ^'"iL'pL'nTnables a merchant to hold down his invest- ment in any one line to the minimum and to turn his dol- Tars over many times a year. With the lowered mvestmen HI present lines he has capital to expand in other ines that help carry his expense load, therefore lower it propor tionately, and that adds to his profits. There is just one big secret behind the success o the men in the retail field who have forged way ahead of the •average merchant. They have substituted the certainty o facts for the uncertainty of guesswork in the conduct of their business. They know what the cost of handling each line of goods is. They know what amounts to invest m a line and at what season. ... u ^♦c They guide their growing businesses with the charts o fexperience, boiled down to comparative figures of costs, selling prices, expenses and profits. Their mvestment in getting these facts they regard as the most essential invest- ment they make. , • *. o;rr,f^iP They have proved that a comprehensive, yet simple and workable plan for figuring profits as one goes along is the only hope of making those figures anywhere near as large as they ought to be. r a ^ Commercial agencies tells us that 90 per cent, of Amer- ican merchants overbuy. That is, they load up with slow selling stock that must be paid for from the profits of other fast selling lines. Slow sellers are a dead weight on any buMness. They hold down sales, cut into profits— as one merchant says, "Holding stocks from season to season is the shortest road to failure." The dollars you put into your business are no good to you unless they are kept busy earning other dollars. The busier your dollars are, the more money they will earn. Whenever you invest a certain amount of money in stock and sell that stock, you have "turned" that capital once. Every time you turn it, you should make a profit. It follows, then, that the more turnovers you get, in a given time the more profit your business will pay. Also, it doesn't take much figuring to show that a few dollars turned frequently will do the work of many dollars that move slowly, even though the net profit per sale is somewhat less. The slow sales and long profits of a few years ago are no longer possible in most lines of business. Retailing and general business conditions have changed amazingly- changed so rapidly that the average man, busy in buying and selling and cultivating new business, has had little chance to analyze these changes and adapt his methods to Costs of doing business have more than doubled. At the same time selling prices have become largely fixed by competition and other causes before which the individual merchant, wholesaler or manufacturer, is powerless. The result has been that the average merchant, held down by a selling price that he could not change to any great extent, and with his costs rising slowly but steadily, has been forced to do business on an ever narrowing margin. In order to make a satisfactory annual profit last year, one well-known store had to turn its stock six times, where a dozen years ago when a larger profit per sale was possible, one or two turns a year were considered a good showing. Of course, no merchant can wave a magic wand over his store and start his stock into instantaneous activity. What he can do, is to succeed by careful buying, intelligent handling of stocks, intensive selling methods and leak-proof accounting in increasing his volume of sales without a cor- responding increase in stock investment and overhead. This means that he will pay out a lower percentage for costs and take in more dollars in profit.— Courtesy of "Modern Merchant and Grocery World." (This is the third article by Mr. Kingsbury on Prob- lems of Profits. The fourth and concluding instalment will discuss How to Figure Turnover, and will appear in the October 15th issue of the TOBACCO WORLD.-The Editor.) SHIFTS AMONG GOVERNMENT OFFICIALS Washington Bureau. THE resignations of William H. Osborn as Commis- sioner of Internal Revenue, and Dudley Field Malone as Collector of Customs for the port of New York, has made necessary several shifts among government officials The retirement of Mr. Osborn was necessitated by his poor health, and his decision to leave official life was re- ceived with regret by Secretary of the Treasury McAdoo and the many friends he had m;ade as commissioner. In accepting his resignation, the secretary paid him a very great compliment on his work, saying "no commissioner o internal revenue has ever had to face such new and difficult problems as those with which you have had to deal through- out your term. You have met every situation with cour- age, with tact, with good judgment, and with unfaihng integrity." . . . n,^;.! Mr. Osborn is succeeded as commissioner by Uaniei C. Roper, formerly Vice Chairman of the ^,^^"^\.J"2 Commission and during the first Wilson administration, an assistant postmaster general. , Dudley Field Malone, who leaves New York for tne cause of woman suffrage, will be succeeded by Byron H. Newton, formerly Assistant Secretary of t^e Treasury. Mr. Newton's place in the Treasury Department has been filled by the appointment of James H. Moyle, an attorney of Salt Lake City. r L L. DOMINICAN TOBACCO DIRECT TO SPAIN In the past few weeks tobacco shipments aggregating 9000 seroons of 115 pounds each (in «". l.«35f « P'-f ^ have been made from the Dominican Repub''^ dij«» Spain. The cargoes went to the Compania Tabace en pinola, which has a monopoly of the tobacco business Spain. Prior to the war the Compania Jabacale a r.^pano^^ made large purchases of Dominican tobacco '" t^e i -^ of Bremen and Hamburg, the recent sh'pments be . first to be made direct to Spain from this Republic. Some o/ the Nallonal Puhllcallona of Trtmmimia OrculaUon that will k"P Bicy/cU Plowing Cards and Congrtu Playing CarJi be/ore Ptacllcally Eoery Family In Your Tetrilary with Whom You Would Like to do Buiineaa Are you ready to secure your share of the big fall demand for playing cards? You Can Sell This Book " The Official Rules of Card Games." — New edition — 250 pages — 300 games. Every card player should have a copy and will be glad to buy it if he sees it in your store. Supplied to you at such a figure that you can sell it at a very mod- erate price and still make a big profit. Order from your jobber. Complete Catalog Free Illustrates, describes and prices everything in playing cards and sup- plies including cards for general play, for social play and for children ; fortune telling cards, pinochle packs, educational games, card trays, chips, etc. Every dealer should have a copy. Ask us for it today. The U. S. Playing Card Co. Ciodnutl, U. S. A. Dtpt 6 Toraat*. Ctatit COOL evenings are on the wap. Folks soon will be sitting indoors and plaining cards. The present world conditions will make more people than ever before seek this absorbing, harmless, inexpensive rec- reation. Most plai^ers will ask for the cards thep have known for pears— the cards that are kept constantly before them through continuous advertising — the cards that always have given entire satisfaction, BiarcLES&« PLAYIN6 CARDS Look ovir ifour stock and see what ipou need in these staple branas. Have a complete assortment of the popular Bicgcle backs and the latest Congress designs. The best selling Bicycle backs are now packed with a reproduction of the design printed on the tuck case so j^our customers can select the backs they i^refer. Each deck is also wrapped and seated so that it reaches the player exactly as it leaves the factory. You will sell your full share of piaying cards, sell them most easily and make tne most of them by carrying these two brands. Your jobber can supply you at once. 18 THE TOBACCO WORLD BOLD CONFIDENCE We created our business with the confidence that we knew what was necessary in good cigar building. In the beginning, as now, quality has been our standard and the pop- ularity of BOLD cigars is our reward. BOLD confidence and BOLD quality— the cardinal points in our business-made BOLD the cigar. "Above Air BOBROW BROS PHILADELPHIA _«a.^-«'^~»- •j»»— ^ G. O. TUCK & COMPANY REINCORPORATE (Jtticial notice has just been made by U. «. luck k Company ot LouisvUle, Ky., oi the recent cancellation ol the r K«.tucky charter, and of their rc-incorporation under the laws of the State of New York, w.th the -elect.on of the following former officers of the company ; U. O. 1 ucK, president; l^^■. Vaughan and J. M. J^lmuuds v.ce presi- dents- A a. Hatcher, secretary and treasurer; H. C. Heim erd.nger.' assistant treasurer, and K. S. Ueatty, assistant '"' u"^^' learned that the capitalization has been greatly increased in order to amply care for the constantly mcreas- ing volume of business, which has grown from an extremely modest beginning in 1905 until during the past few year their am.ual turnover has ranged 'yf " ^'•'ty *°. "'"^^^^ five million pounds, composed principally oi^<^"^^'^Xl'JZo „.sseo Virginia and Carolina tobacco, although they also andle' confiderable quantities of other growths of both Domestic and Foreign tobacco, and .t ,s understood that this particular branch of the business w.l be prosecuted more^xtensively in the future, through the.r New York office, which will be opened at an early date The head office will be maintamed m Louisville Ky., however, as heretofore, and with their -'^""^"^ and ex- tensive organization, which covers practically all the West em and Kastern markets and with their large and well equipped redrying and packing plans on the arger and mosHmportant markets, they are undoubtedly in position to offer their customers both at home and abroad, every facilitv and accommodation. The Tobacco Fund being raised for the soldiers in France bv the branch of the Fmergency Aid in this city has reached almost $10,000 thus far. MANILA CIGARS FOR CANADA Washington Bureau. THE American demand for the Philippine cigar, which I resulted in the doubling of shipments to the United btates, was the ruling feature in a fifty per cent increase in the value of the cigar trade of the Philippine Islands dur- ng the year ended June 30, 1917, according to statis ,cs compiled by the Bureau of Insular Affairs of the War Ue- •'"'shrpments of cigars from the Islands to countries other than the United States fell, as a whole, to even a lower evel than had hitherto prevailed during the war. Though the quantity of leaf tobacco exported was about the same, materially better prices were realized, and the United States for the first time assumed some importance m this trade, taking a relatively high-grade leaf. With the practical completion of three years of war, a comparison of the country distribution of Philippine trade ?n 1917 with ante-bellum conditions of 1914 is of mterest In the import trade the proportion of the United States ."creased from fifty-one to fifty-three per cent, of the total. The Japanese increase was from fl^-X^lV^ilu while a smaller gain was recorded by Chma^ The Brit nronortion declined from nine to five per cent, the Aus En ironl. to two per cent., and the FrenchJ^^^^^^^^ to one per cent., while six per ce"*- ;J[f ^^ed to Germany in 1914 had virtually disappeared in 1917. In exports the salient feature was the nicrease in ship- ments to the United States from forty-three to sixty per Tent of the total. The proportion of the United Kin.dorn declined from seventeen to eleven per cent., wh^^^ ^^^ French declined from ei^ht to three P^^ -"f .f ^^^^^^ to Germany amounting: to four per cent, of t^e total n 1914 disappeared, while a new trade of some importance with Canada appeared in 1917. BIG GAINS FOR MANILA CIGARS Following is a comparative statement showing l)y „.onths the number of cigars and c^g-^-^^^^^^^P^^^^. ^^ ,\^5 United States during the first seven months of 1910 ana 1917. _ ^ Cigars. Month. 1916- January 4.506,224 February .... 9,857,689 March 5,619,246 April 7.369,630 May 7.581.073 June 7,958,154 July 12,485,366 Total .:.... 55.377,382 1917. 12,943,106 11,022,952 20,157,629 12,971,206 15,803,910 19,673,334 17,221,377 109,793,514 ' 54,416,132 Increase "^^'^ ' Cigarettes. Month. January ... February . . March . . . . April May June July Total ... Decrease 1916. 255,000 987.750 340,000 716.250 500,250 50,000 925,000 3,774.250 126,250 1917. 201,000 395,000 807,500 570.500 249,000 787,500 890.000 3,900,500 THE TOBACCO WORLD 19 M ■« " " "" ■ fm I M^— »«!» Results Tell the Story A N epoch-making era is being created in the Cigar Industry by the excellent results rewarding cigar manufacturers who use our 1916 Crop of SHADE WRAPPERS {Whether Connecticut, Florida or Georgia) Are you sharing in this Wonderful Success? * American Sumatra Tobacco Co. Largest Producer of Shade Tobacco In the World General Offices: 142 Water Street, New York 4»« M- •M^— M— a^— • •^B«>- ■■ m * 20 THE TOBACCO WORLD THE TOBACCO WORLD 21 ■■ ■— '"''^^m: mm% Behrens & Co. Havana, Cuba Estrella No. 19 Manufacturers of the old brands "Sor and "Devesa de Murias" Independent factories Our Motto: Quality, always a little better than Havana's Best HCBIAS ■n ■■ ■■ ■— .M ■■ ■» H ■■ ■■ "■ i Mr.Dealer-'ftiisSign onVburlNindoiD I !v CI CAR y RUSKIN Cigars^ liUfn— red o<«i •»•••• . I and a Big Stock of John Ruskin Cigars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins— theljest and biggest value in the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS aCAR MFG. CO.. NEWARK. N. J. The largest independent and moet progreMive ogM \t»on in the world. THEY COULD BE SMALLER BUT NOT BETTER Primary Selling Principles (^Continued from Page 14) ine when or where or why, he takes a long chance that Mr. Bro^vn's mental wheels have readjusted themselves and that it is about time to "sign the dotted line, and so he proceeds to pull out the order book at what is called the psychological moment. But, alas, somewhere in Mr. Brown's mental machine a wheel has slipped a cog and he won't act The salesman has tried his would-be mental law of sale ; he got through the first three steps, but the fourth step would not work, and he goes away wonderin- what happened to old man Brown's brain and why it wouldn't work according to the "law of sale. Salesman No. 2 starts out in the morning. Calls on Mr. Smith But going down the street on his way to see Smith he recalls to mind a few satisfactory thoughts about as follows • He says to himself "Well. I have figured a good deal on what Smith needs and I believe I have a proposition that will just serve his purpose and save him some money. Anyway I can explain it to him, and if it is what he needs, he certainly will see it. I know my proposition is a fair one, the price is right, the stuflF is made right, good material, it represents good value for the money. Of course, if he doesn't need it. T certainly don't want to shove somethinjr onto a man that will not do him just as much good as his money will do me. But if he does need anything of this sort T know he will give me the order because I know the proposition is RIGHT." This salesman is primarily con- scientious himself, he has faith in his own proposition, he has given due consideration to Smith's needs in the case, he expresses fairness and honesty in his every thought and action- and he naturally expects the confidence of those with whom he comes in contact, because he knows that both he and his proposition merit confidence. If Smith needs his proposition, he no doubt gives him the order, and if he does not need it. says so ; but this salesman does not ^o away trving to figure out how Smith's brain machinery was working while he was talking to him and what clogpred the wheels when he pulled out the order book. He simply moves on to the next man who does need his proposition and sells him— not bv trying to regulate the mans hram action bv four theoretical steps, but on a basis of the man s need, and confidence that is founded on absolute honesty and business integfrity. ^ rr n u (This is the fourth of a series of Selling Talks hy T R McCleskev. Service in Selling Goods will be the siib- iect of the fifth article which will appear in the October 15th issue of the TOBACCO WORT.D.-The Editor.^ GEORGE MARTIN SIGNS LEASE FOR 12th STORE A deal that is said to have involved one of the larcrest rentals ever oflFered for downtown property in Davenport. Ta was consummated recently when George Martin, ot tne Martin Cigar Company, operating a chain of cigar stores in Davenport. Rock Island and Moline. signed a lease for t^^^e southwest corner of Third and Brady Streets where num- ber twelve store of the chain will be established. No con- sideration has vet been announced. u c ott The propertv in question is occupied bv the^ < Countv Savines Bank which will remove to the ^^^^^'^'^l corner of Third and Bradv Streets as soon as its ne^^ buildine is completed there. Mr. Martin expects to nw possession about September 1. 1?>19. . ,. t. •« ttiis Mr. Martin states that he expects to estabhsh in tT ^ Inrntion the most modern and complete cigar store in Middle West. IUCKY Strike, it's called. And just exactly ^ as you prefer 95% of your food cooked, you will now prefer your tobacco toasted. Cooking (toasting, broiling, roasting) makes things deli- cious, appetizing, and savory, because it develops flavor. You don't eat raw steak or drink raw coffee. You like toast better than bread — especially fresh buttered toast. We toast the Buriey tobacco for Lucky Strike cigarettes todevelopthe utmost Buriey flavor and seal it in, so it's always there for you. That's what Coasting does. You're in for a new flavor when you join the Lucky Strike Smoke circle — with the real Buriey cigarette. Ifs toasted How to T«r«lf CifUtllM in papar pKk. •fU of to u» canitd aiort kaadiljr thii njr.aadktcp bMitr; lct« likely le tpiil inie youi packet Open tfie paekage^ paH •# Hm lay Mlf, M ikmwm ' 'One of the advertisements in the big LUCKY STRIKE newspaper campaign— the National Maga- zinet, billboards and street cars are telling the same story to millions of smokers everywhere." THE TOBACCO WORLD i — — — — """ ^ HAVANA-CIGARS Ro^g Y jyy^ The Leader In all the World's Markets U. S. ReprtftnUtlYt: W«. T-Ttfltr, 99 Brti4 St.N.Y.Cltf. .^. .. .- "-* Thft Standards ot America Lorillard's Snuff, : E»t. 1760 Rail Road Mills Snuff, E.t. 1825 il & Ax's Snuff, : Est- 1851 ALL OF THE OLD ORIGINAL Maccohoys - K.appees — High Toasts Strong. Salt, SWeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELME CO., Ill Filth Ave., New Y«k TOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES <^^> President JACOB WERTHEIM. New York Vice-President GEORGE VV. HILL, New York ....Vice-President EDWARD WISE. New V ork ..........% ; Vice-President JESSE A. BLOCH. Wheeling, W. Va. .Vice-President ioSEPH F. CULLMAN, Jr., New York Vice-President ASA LEMLEIN. New York ' Treasurer LEON SCHINASI, New \ork ' CHARLES DLSHKIND, New York ••••••• cnARi. J Beekman Street .Secretary CIGAR MANUFACTURERS- ASSOC^^T.ON OF AMEUK^A THE NATIONAL CIGAR LEAF TOUACCO ASS0C1AT10N^^__^ JOSErU CULLMAN, Jr.. New York '.'■■.'.■.■.■.■.'.'.'.ViciPretident \V. J LUKAWITZ. Daylon, p. •••;■ Treaiurer - — Secretary GE01(i;t; UERGER, Cmcinnati. O. lOSEl'H MENDELSOHN, New York .... A. Van Paddenburg Dead . A VAN PADDENBURG, head of the Sumatra Depart- .nient of Otto Eisenlohr & Bros., Incorporated, Phila- aciphia. Pa., died suddently of apoplexy at 7.30 A. M., September -liA, at the Imperial Hotel, m New York t.ty. He had been in ill health tor more than six months, and the nature of his illness was known by most of his business ^^^°Mr ^van Paddenburg and C. Harry Eimerbrink, both ot Otto Eisenlohr & Bros., Incorporated, had been at the Im- uerial Hotel since Monday, beptember nth. I hey had been busy all week sampling tobacco in the rooms ot the American Frascati, and at the ofHce of LuUman bros. During the entire week Mr. van Paddenburg seemed to be m unusually good health, and in the best ot s^pirits. All ot tne preparatory work in connection with the inscription ot September -ai had been completed, and Mr van Pad- denburg had suggested to his associates. Mr. Eimerbnnk and Ben K. Lichty, that they spend the evening of the ast inst., at the Winter Garden. After the show and even up to the last time he was seen by his friends be- fore retiring, Mr. van Paddenburg appeared in better health than for some time past, so much so in fact that it was the cause for remarks on that subject by his nends. The lol- lowing morning Mr. Eimerbrink had finished dressing, and prepared to ask Mr. van Paddenburg about his readiness for breakfast, inasmuch as Mr. Eimerbrink had heard h.m moving about only a short time before, but on entering the room found Mr. van Paddenburg dead in bed. The death of Mr. van Paddenburg soon became known at the sales rooms of the American Sumatra Tobacco Cor- poration, and was almost the sole topic of comment among his friends and acquaintonces. The deceased was fifty-three years of age, and was a native of Amsterdam, Holland. He led the life of a bach- elor, although he maintained his o^"/^'^''';!''"^* ^' ^ country place in a suburb of Amsterdam. He had been coming\o America almost annually for thirty years.^"^ ° ten years has been the Holland representative of Otto Ei.cn lohr & Bros., Incorporated. Mr. van Paddenburg during his life had seen many phases of the tobacco business. He had «P^ese"ted in- terests in Mexico, Germany, Holland «"<»*« United States and was well known, and highly respected, by a wide circle of friends and business acquaintances. Funeral services for the late A. van Paddenburg vee held on Wednesday, September 26th at 2 P. M^- ^/°"' \' funeral rooms of Oliver H. Hair, 1820 Chestnut Street. Philadelphia, Pa. tNDEPEN'DENT TOBACCO MANUFACTURERS' ASSOCIATION J A. BLOCK, Wheeling, ^y• ,Va. '.'■'.'.'.'.■.'.'.'.Vice-President feEiNs 1?''BE'kT^°ct,T;,"rin:''k,. ■ v.v.v.v.v.v.v.-.v.v.v. .^^ TOBACCO SALESMEN'S ASSOCiTtION" OF AMER1CA^^__^ JOSEPH H. DUBLON '.'.'.'."I'st" Vice-President ROBERT E. LANE *;/;/;. 2nd Vice-President IKE RADIN Treasurer (1SEPH FREEMAN • • • • • • • • • • •••••• \\-V ' c^' ' \ Secretary ' vr\ PIFDFRS 200 West 118th St., New lorK v^iiy ^"^^ ""''^M?;... „. T„.s.^,__o, e.. ,,»,..H^..,Ma.o„,e Te.,., NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE A. L. ULLNICK ■•••••••: Vrl-'vor'k •• Secretary MAX MILLER.J35 Broadw^^^^^^^^^ -^^ ^ ^^^^ ^^,^,„, STATEMENT OF THE OWNERSHIP, MANAGEMENT ETC OF "THE TOBACCO WORLD," PUBLISHED SEMI MONTHLY AT PHILADELPHIA. Required by the P^ostal Law, ^and^Kj^^^^^^^^^^^^ Name of Editor-Hobart B. Hankin.. 236 Chestnut St., PhUa.. r Managing Editor— None. .,,. rn. -»««♦ <;♦ Phila., Yy- Bu,ine« M.na,er-Hobarl B. Hank.n., 2J6 Oie.tnut S..,^ • ties: None. (Signed) HOB ART B. HAN KINS. .Sworn to and subscribed before tne "■"^'"^I'A&'asTADLkT /c.-.i'k Notary Public. ^^ ^ (My commission expire. March 6, 192L THE TOBACCO WORLD 2B How Shall He Play the Game? {Continued from Page 5) of other functionaries whose work is allied to the main process. When a dealer starts out to buck '"demand," he is a cog trying to turn backward against the magnetic pull, and in opposition to all the other cog^, big and little. The dealer's viewpoint should be that of the merchant, not the reformer. He is a purveyor of goods, not of ideas. He is in business to make money, not converts. The public is not interested ill him because of his particular views on politics, religion, political economy or philosophy. They do not surge into his store to be amused, because the vaudeville houses cover the entertainment field very thoroughly. The public is interested in only one thing, and that is the merchandise the dealer has for sale. If any dealer doubts this statement, let him move the stock out of his store, stand alone in the empty building and count up the number of people who come to see him in the course of a day. I have dwelt at some length upon these preliminaries, because if we are to get practical good out of these talks, it is absolutely necessary that we start with a common understanding. Every normal man has brains enough to make a good living — to become rich, in fact. The ones who attain success are the ones who use their brains as well as their hands and feet. There is only one way to use the brain, and that is to think with it. Nothing that can be written can help us unless it makes us think — think for ourselves. I hope in this series to give a new fillip to your thoughts. I don't care whether a man agrees with me or not. Sometimes opposi- tion will set the brain cells to working better than acqui- escence. In the articles following, to which the foregoing is really merely a preface, I propose to discuss the main question, "Mow Shall the Retail Dealer Play the Game?" under the following heads : "Trying to Beat the Game," "Cashing In on the 'Advertised Brand'," "The Relation of the Turn-Over to the Cash Discount/* "The Fallacy of the 'Smoke Shop'." "Guideposts to a Successful Retail Cigar Business." Let us start, then, with the broad proposition that the province of the retail dealer is to serve the public, which nu ans giving them what they want when they want it and in the manner in which they want it. (To be Continued.) TOBACCO FUND GIVING A warning has been sent out by Colonel Winston, chief aid to Gen. Thomas H. Carter, commanding officer of the Central Division, against the giving of money to soldiers in uniform who purport to be soliciting for tobacco funds. "Some of the men soliciting for various funds," de- clared Colonel Winston, "may be honest and giving the nioney they collect to be used in the purchase of tobacco and other comforts for the men, but others may collect the nioney on the pretense that it is to be used for that pur- pose and never give any of it for the object for which it was contributed." Dame Rumor insists that the Tobacco Products Cor- poration and the United Cigar Stores Company have pas?od preliminary plans for a consolidation of the two companies. Cigarette tobacco Avas born in Virginia. All the mellow charm of Dixie's sunshine is in it. That's why VIRGINIA TOBACCO — and no other^ — has that "snap" and "sparkle" to its taste that makes a cigarette a cigarette. THE VIRGINIA Cigarette liedmont NOTE : 300 million pounds of Viff^inia tobacco ^^ere made into cigrarettes last year, as against only 62 million pounds of foreign to- bicco. And Piedmont is the biggest-selling Virginia cigarette in the World. 5c and 10c a package One of a Series of Piedmont Newspaper Advertisements. THE TOBACCO WOELD THE TOBACCO WORLD 25 TAD EM A "^CIGARS Ar^liellesp Lopez © Bro. MAKERS GENEHAlOFnCE FACTORY WABEHOUf BAYUK BROS 54 CIGAR THE PERFECT CIGAR Havana Cigars For Nen of Neans Renowned for Uniformity lOEfiTlFIEV Hr THE OREEfi AND COLD HAND R. A. BACHIA & CO 47 West Sixteenth St. ^'^ ^'"'' ^ _i n ■■ ~ ".-^v- A /»iKiru roR A LIVE. OEALEIR ITS„A CINC,*^^ ^g^TTRADE H.S WAY ToD«aler«»' Write us ■ p««tal lor ■ p«acli of Real Gravelr. It's the Ural big Im- provement In Plug since Peyton Gravely made tka first plug that ever wa« aade. p. 1. 6IIMEIT TOIACCB CO. PANVILU:. VA. * GRAVELYS CELEBRATED Chevdnfe Plu^- '- ^CJFOBE THE INVENTION ^_^ "^F OUR PATENT AJR-PROOF POUCH -» -j: GRAVELY PLUG TOBACCO - MADE STRICTLY FOR ITS C"^J|i'^ Q^Jih^ WOULD NOT KEEP FRESH IN T«« «f ^T*^*! NOW THE PATENT POUCH KEEP8 IT. -^ FQCSH AND CLEAN AND OOOQ A. ITTLE CHEW OF GRAVELY IS ENOOOH ^N^IilTS^LONGER ;H^25,?'<>^«^^.^. OF ORDINARY PLUG. „^^^T- THE TOBACCO OUTLOOK IN KENTUCKY Louisville, Ky., September 22. GRADUALLY new records are being made in tobacco trade lines, owing to new conditions that are constantly shifting. A month ago, reports covering a large area in Central Kentucky, covering large districts, where owmg to the lack of needed rain-fall, crops were reported firmg and had to be cut. in the hill counties the plants were far from reaching their full size so that at that time the crop prom- ised less than the trade needed for annual reuirements by perhaps one-third. Good rains set in that covered prac- ticallv all these sections and the crop took on new growth, and we are told that many crops that would not have pro- duced $50 per acre in value are now fast makmg their way to produce more than three times that amount. This meims much to the planters, for all this loss would have had a like serious eflFect on the manufacturers, for it would have made it impossible for them all to have secured their needs, re- gardless of price. Thus far September has afforded perfect weather con- ditions, to both mature and hasten on the crop so that the Burley crop will practically all be housed within the next ten days to two weeks. . . While the 1916 crop was a fine crop it was mainly a crop light in weight, so the 1917 crop may and some claim it will prove to be a much heavier crop. Should it prove so it will be an added blessing to both the farmers and the manufacturers. There was barely enough of the 1916 crop to supplv the needs of the trade. The prices opened up so unusuallv high that many of the smaller manufacturers "could not stand the pace set" by the larger buying inter- ests So thev waited only to pay from S5 to $10 a hundred more and then had little to .chose from and often had to scour the countrv to find it at that. The season average was a "high record breaker.' We remember in 1911 that Lexington sold 21,000,000 pounds hTtTeason at an average of $14.11. and that was a ne.^ season "high record." but like the crop of 1916 was a very coW. fine crop with little "tailings" to it and one of un- """lx^"Slv see how the 1917 crop can be as uniformly excellent in qualitv as the 1916 crop. The «f ^son was no o favorable.Vt we believe the demand for it .m11 maU sell as high or higher. The European demand on account of the wir will als^o no doubt bring us new high season rec^ ords on our dark type. The quality now seems promi -g and to be a better and a heavier crop in yield of ^^elght^ AH the markets on tobacco will be active and have plenty of buyers keen to purchase it. ^ ^ Robards. BIG CONTRIBUTION FOR "TOBACCO FUND" The United Cigar Stores Company turned m $-_^^ l to the New York Sun's Tobacco Fund last «"1^. Jf; ,^, the record fieure for a week's contributions and l^nns? the to al of the%nited Cigar Stores' contributions ^V » $5971 fiV The company has pledged the redempt-on of 500.000 of its certificates. NEW YORK RETAILERS ELECT OFFICERS Lew Gompers was elected P-^^^^ ^!^ ^^^/^ c^ a ent Retail Tobacconist A^^^^^^^'^^^^^^^r^J'/.tion^^ the annual election of officers of ^^^^^^^/^f "^^^^^^^^ last week. Re-election was offered Ike Oc^^^^^^J^^^ ^^^cted dent but he declined the oflfer. The ^^^^^ .^.^^'eeretarv ; •c 13 \\T\y\^^ trpisurer- M. Neuwirth. secrci were: F. B. White, ^^^asurer, xx. ^^^^^^nt at arms. Henry Hunter, counsellor, and S. Weil, sergeant Lancaster Tobacco Market Lancaster, Pa., September 25, 1917. NOT deterred or disheartened by a recent frost that did incalculable damage to the 1917 crop, Lancaster County iarmers with characteristic energy are as busy as beavers housing the crop that escaped the ravages of the elements. Banner prices are in prospect, and the tillers of the soil are not risking further chances. The neighborly spirit is mani- fest in all sections of the county. When one field has been harvested, owners and laborers alike are turning in and helping their neighbors, who have been less fortunate in securing the necessary man-power to rapidly harvest the matured crop. Even young high-school boys from the city who are generally short of pin-money, are being trans- ported to fields in various sections of the county and are working live and six hours each day, at a fair stipend. Unheard-of-prices, that would have been impossible be- fore the war, are promised the fanners. "Thirty-cent- tobacco" is the slogan and indications are that this price will be paid. A great deal of the damage occasioned by the frost, will not be a total loss. The tobacco will be bought up by scrap dealers who have been long in despair to get cheap tobacco. Thus, instead of occasioning the loss that was at first supposed, the farmers will realize even on the "damaged" goods, far beyond their hopes. The 1917 crop is looming up fine and of a superior quality. What was in the sheds before the fatal crop got in Its deadly work, will be one of the best crops ever harvested ill this section. A great deal of binder goods will be fuund among it, and this alone will create a demand. Realizing the shortage in the market, the farmers in many instances doubled their crops at the beginning of the season and a fair estimate of 'the county's crops is placed at about 20,000 acres. The general scarcity will bring many new firms into the county from all sections of the United States and the growers are just wily enough to refuse to put any price on their products until it is ready for inspec- tion. The big corporations of the country who have se- cured the crops almost in their entirety during the past two seasons, will either have to boost their prices or be left in the lurch. In several instances the buyers are not now seeing fit to pay the prices asked and the result is a dead- lock. Many buyers who recently approached growers re- tired in disgust, refusing to pay or even enter contracts for the purchase of desirable crops. The fact of the whole matter is that the growers are too busy harvesting and do r.ot want to sell until the crop is stripped. The loss by frost was placed at $2,000,000 by several experts, based on the high prices that are expected ; others placed it at $500,000, but the actual loss, if it can be con- sidered such, will not be known until the buyers get into the fields and actually start purchasing the weed. I'ully seventy per cent, of the crop has been harvested and by the close of the month the entire crop will be in the sluds. providing another frost does not nip the tobacco. Se\eral farmers are taking chances on their tobacco more fully maturing, but they are vastly in the minority. The cigar trade continues good and a much-talked-of raise in price of the old reliable nickel smoke has not mate- rialized. Cigar manufacturers have many orders ahead. Christmas orders are now being received and factories will nm until the end of the year at full capacity. Scarcity of hands is working havoc as to the output. E. C. "44CigarCo." Philadelphia m * 26 THE TOBACCO WORLD THE TOBACCO WORLD 27 p H caxo cicaR company fc^. M. l^M. ^ V^ ^M^^ Bt Which Clear H«TaB« FOR FORTY YEARS "^ ciaar. Ar. Judged THE STANDARD Write for Open Territory Factory: Key We«t. Fla. New York Office; 203 W. Broadway i „ n — ,_—..—••— M—"^-n- -.■—l*— ••—•»- I TURKISH CIGARETTES CADO COMPANY, INC 145 Lafayette Street \ Fifty-Six BRANDS / Cado New York City 10 for 25c 10 for 15c .i» ■■ ■■- mn ■■ '■ ■"" — ■■« — ..— " — • T. J. DUNN (Sl CO. MaKers of The New Bachelor Cigar 401-405 E. 91st Street. New YorK zr:^ Free! SAWPLES Free! ~* A.k and You Will Receive ....FIFTH AVENUE.... A Union Made Cigarette of Quality lOc FOR PACKAGE of 10 Mouthpiece. Coik or Plain Tip I. B. Krinsky, Mfr. BrLkC n."y. LIVE DISTRIBUTORS WANTED £1 Ipnncipe 4.. m Gales THE^OLD Standard "t IN PURE HAV^VNA CIGARS SINCE 1854^ The Right Nan Can Be Found Through The Classified Column Page. Try it. -M ■■■■ ■■ • Havana Letter (Continued from Page 13) the month of August, 191G and 1917, as per our official custom house -t-n^ we- as fo lows, v-^ ^^ ^^ From August 1 to August ^l, i^io, ..184499 "■ From August 1 to August 31, 1917. ^^^^^^'^^^^ 2,350,769 77,131,428 64,486,328 Decrease in August, 1917, From January 1 to August 31, 1916, From January 1 to August 31, 1917, Decrease first eight months of 1917, 12,645,100 " The following countries show mcreases in August, 1917, as compared with August, 1916:^^^^ ^.^^^^ Salia, ^l^lll British Africa, 50,150 Dutch West Indies, . 40,000 (4 u a Total «^>6,980 " The following countries show decreases m August, 1917, as compared with August, 1916- -r-« • . • ^ 1 *S Great Britain, United States, Denmark, Argentine Republi< Spanish Africa, Netherlands, Sweden, China, Canada. Canary Islands, Chile, Brazil. << << <( 1.374,505 cigars 950.390 412,000 199,867 58,500 37,500 31.800 33.100 30.850 28.966 27.276 21,140 « (( (< « (( Total, ••'•2"«-8"' The ten principal countries which in 1916 imported over 1%0.000'cigars from us show the following mcreases and decreases in the first eight months of 1917. Increases. Prince 3,366,843 cigars united States. UmM^ \„cfrnhT 518,<»() Australia, 1^0777 Russia, 1^'^'^^^ << <( <( Total, Great Britain, Denmark, Canada, Chila, Argentine, Total. 8,873.96 ^ Decreases. 18.914.664 1.818.410 701.000 619,888 302.680 22,386.642 << Romeo y Julicta continues to ^>-^ -.^^^f "^^^^^ ";-n-o,n Great Britain and Spain, while the ^ -- -s ^ ^^^^ the United States have also increased Pe/ceptwelv The Spanish mail steamer, Alfonso MH took cigars of Romeo y Julieta. ^ ^]^^. TI. Upmann received considerable ^^^^^"^ '^^^^^..tlv States. Canada, as well as Chile and Argentine lateh . - all for high priced, fine sizes. Punch is working to its full capacity, the principal calls being from the United Kingdom and from American im- porters of cigars. Partagas, Por Larranaga and Eden, are working strong, while Hoyo de Monterrey is also one of our busy factories. Sol and Devesa de Murias are getting their share of orders. Leaf Tobacco Leslie Pantin examined around 3500 bales of leaf, within the past fortnight, partly new purchases, and partly on account of the big lot bought lately for account of one of his customers. LaGloria Cubana, cigar and cigarette factories, owned by J. F. Rocha & Company, has purchased already 9000 hales of leaf for both factories this year, a very good show- ing for the short time since its establishment. Vivian M. Myers, of the Cortez Cigar Company, pur- chased around 900 bales of leaf during his stay here through the conduct of Walter Sutter & Company. Fred Davis, of El Sidelo fame, is still here busily en- gaged to register the heavy, verbal purchases made so far. The Spanish Regie is reported to have secured about 6000 bales of low grades of Remedios, in the country, as well as in the local market through its Havana connection. One local factory bought 400 bales of Partido wrappers, the total stocks of a leaf house. Some of the principal leaf sellers were : Camejo & La Paz, 1460 bales of Vuelta Abajo; Muniz Hermanos, 1200 hales of Vuelta Abajo; Jose C. Puento & Company, 700 l)ales of Vuelta Abajo, Partido and Remedios; Jose F. Rocha, 661 bales of Vuelta Abajo; Selgas & Company, 658 bales of all kinds ; and various others of minor quantities. Shippers above 200 bales of leaf tobacco, from the port of Havana for the three weeks ending September 15th were : \'irgiHo Suarez. 1692 bales; Cuban Land and Leaf Tobacco Company, 1476 bales; Mark A. Pollack. 1172 bales; Menen- dez & Company, 974 bales; Jose Suarez & Company, 831 hales; Leslie Pantin, 796 bales; J. Bernheim & Son, 716 bales ; General Cigar Company, 60*4 bales ; Walter Sutter & Company, 549 bales; Manuel Suarez Company, 535 bales; Manuel Perez, 450 bales; Sobrinos de A. Gonzalez, 414 bales; Ernest Ellinger c^t Company. 389 bales; Maximilian Stern, 359 bales; Hijos de Diego Montero. 332 bales. Oretaniv. "PERA" CIGARETTES AND RESHID SADI BEY The name of Reshid Sadi Bey, the interned Turk, friend of the notorious Turkish leaders Enver Pasha and Talaat Pasha, the sole owner of the Pera Cigarette Com- pany, of Foley Street, London. W., to whom reference was made in the House of Commons on July 25th, appears on the letter-paper of the company thus: Sole Proprietor: RESHID SADI. Nationality: Turkish. For a reason undisclosed by the Board of Trade, says tno "Daily Mail." this enemy-owned company has been placed under supervision, and has not been wound up and sold as an enemy concern. Heshid Sadi Bey, who was once a Turkish Embassy ein|)loyec and is now a wealthy man. was interned at Wake- nf'M in 1915. He has since cherished hopes of release. Pow- erful influences have worked to get him out. but so far tlicy have been met by a stern refusal from the authorities. ^^110 do not regard the friend of the rulers of Turkev as a I'"^on who ought to be free.— "Cigar and Tobacco World" <^l'»ndon). LESLIE PANTIN Commission Merchant Leaf Tobacco & Cigars Consulado 142, Havana, Cuba !§■■■■■ War«hoa«« MmU 167 Teiephoao Joha 1942 M. LOPEZ & CO. Formerly of CAUXTO LOPEZ & CO. vrnttu^ms 90 Wall St, New York JOSE F. ROCHA Gable: '*DONAl.LES" Havana Leaf Tobacco Emp9cMl4Bd Tabacoe Finos de Vuelta Abajo Partido 7 Vuelta Arriba SAN MIGUEL 100 HABANA, CUBA MILTON H. RANCK Packer and Dealer in Dome^ic Leaf Tobacco Office: Cor. Duke and Chestnut Streets LANCASTE R, PENNA. Packing Houses: Strasburg and Lancaster LOEB-NUf^EZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET, PHILADELPHIA K, STRAUS & CO. laportan of HAVANA AND SUMATRA Aad Psckar* of LEAF TOBACCO 3S1, 9«3, 3M and 307 N. Third St., PhMadelphie HIPPLE BROS. & CO. Importers of Havana and Sumatra and Packers of Seed Leaf Tobacco Finest RetaU Department in Pennsylvania 151 North 3d St, Philadelphia E.e IVosen^rald (EL Broe 145 ^WATEK STREET NEW YORK *_w k t 28 THE TOBAOOO WOELD THE TOBACCO WORLD 29 Cork Tips Cork Bobbins BOUCHER CORK & MACHINE COHPANY. lie l».222 WEST 18TH STREET ^EW YORK CigarRlDDOiis wimfcri«iii««<»«w»"*»»»«»"^* WM. WICKE RIBBON COMPANY ^Mnafsctar0r» of BbuOi^, GMlhans, UfftU». SsHn MiiJ (hot ^*^ WOODHAVBN AVENUE. GLENDALE. NEW YORK — r — ■■ ■— OUR HIGH-GRADE NON-EVAPOKATINO CIGAR FLAVORS^ j::^:^'^;:};::' «"'"'-*•' and Impart a most palatable flavor FLAVORS FOR SHOKWC «d CHEWING TOBACCO FRIES & BRO.. 92 Reade Street. New York I THE YORK TOBACCO CO. .«,,.^«.. lEAP TOBACCO MANUrACTURERS OF CIGAR 8CRAP TO»ACCO 1 nAFFENBURGH (B. SONS Quality HAVANA N.p.uno 6. H.v.n.. Cub. - aft Br..a S... B...o«. M.... ERNEST ELLINGER & CO. r«!2il^5li=5?-» OF HAVANA TOBACCO tU^yUrAoa^S^'i 15. N.w Y«k Offi,..»»»-»T P-HSf John F. Nissly & Co. Packan and Daalart In LEAF TOBACCO ^nd Importtrs of HA VA NA No. 143 Market Street, LancMter, Pm. HEINRICH NEUBERGER Leaf Tobacco Merchant HAVANA, CUBA— Ooniutado IIS NEW YORK. No. 130 Water Street BREMEN. GERMANY LA SULTANA" SALES FORCE REARRANGED Vice-President Max Kreilsheimer of the Tobacco Cor- Doration of America announces that he has rearranged his sales force Territory West of the Mississippi and south of Pennsylvania will be under the direction of George Kraus ^vho will be assisted by Charles M. Naman Joseph Herzog. H B. Carlisle and J. H. Dobbins. Frank J. Gleichman will have charge of the territory east of the Mississippi and north of Pennsylvania, except the New England States. He will be assisted by F. A. Creen L C Hall Warren G. Lewis, Frank S. Powell and Joseph Lichtenstein M. M. Wilson will have charge of the New England States. Greater New York will be covered by David J. Keith, F A. Herben, Benjamin Heifler and Abraham Engel. These changes are being made to bring the sales department to the highest point of efficiency. The "La Sultana" brand has made a wonderful success in less than a year and it now has about twenty factories producing cigars. The Tobacco Corporation of America has recently taken over a four-story building at Ninety- ninth Street and Second Avenue and here will be merged the smaller factories in New York. In AUentown a build- ine with 15,000 feet of floor space has been leased and here the smaller Pennsylvania factories will be merged. Ten other large factories will be operated in the First In- ternal Revenue District of Pennsylvania ^ ^ ^ William Zeigler, Jr.. president of the Tobacco Cor- poration of America, is taking an active part in the man- agement of the business and he finds it necessary to make daily visits to headquarters at 6 East Thirty-ninth Street, New York City. The distributors of "La Sultana" have become so ur- gent in their demands for a ten-cent cigar that the Tobacco Corporation of America has at last decided to "leet these requests and so they are bringing out a new brand, Duke of Flanders." This cigar will be manufactured in three sizes, the "Liberty" selling at ^'^'-^"^Tl^^^^^ "Roval" selling at ten cents straight ; and the ^^^P^"^'^^ selling at two-for-a-quarter. The slogan of the brand will be, "A royal smoke." The Tobacco World Established 1881 Volume 87 ■ TOBACCO WOULD CORPOUATION Pnbliahos Hobart Bishop Hat.k.ns. President H. H. Pakradooni, Treasurer William S. Watson. Secretary Pubn.hed on .he ,.. ana U.h of each -n.h at 23. Che,tnu. Street, Philadelphia, Pa. Entered as .econd-clasa mail matter. ^^^^^"f^.^^J^h 3. 18T9. Post Office. Philadelphia. Pa., under the Act of M^ch (inAN OFFICE: Perseverancia. 8. Havana. Cuba. VUICK: united States. Cuba and Philippine Islands. |2.00 viar. Canadian and foreign, $3.50. The Largest Independent Dealer and Exporter of American Lea! Tobacco in the United States. G. O. TUCK & CO. INCORFOKATED LOUISVILLE, RY.. - - U. S. A. Your Inquiry for Sample tnd Prices Solicited. All Kinds in tnj Oiw^ity. Cigar Manufacturers American Cigar Co Arguelles, Lopez & Bro 24 Bachia & Co., R. A. 24 Bayuk Brothers 24 23cnrciis ol v/O* ■■•• ■••■■>•••■ • ••••■■■•••••«••■■••■■•••••••• •■ ■•■••■•••■•■•■■•• ^k^ Bobrow Brothers 18 Deisel-Wemmer Co 3 Dunn & Co., T. J 26 Eisenlohr, Otto, & Bros., Incorporated 3 Fendrich, H Cover II "44" Cigar Co 25 Gato Cigar Co., E. H 26 General Cigar Co., Inc — Lewis, I., Cigar Mfg. Co. 20 Lopez, Manuel 4 Lozano, P., Son & Co Cover II Manila Advertising Agency — ^^ cum a si O OC A« cl^C I ^^Oa ••■••■•■•••••••••••••••••■«•••••••••••••••••••••••••• ^ I cnosis Qt Aivsircz ..•••••>•■••■••■■■•■■•■•••••■••••■•••••■••••■■■••>•••>••■• 4 Philippine Tobacco Co., Inc. — Portuondo, Juan F., Cigar Mfg. Co I Rodriguez, Arguelles & Co. 22 Rodriguez, Arguelles & Co 3 Roig & Langsdorf, Antonio — Sanchez y Haya — Union American Cigar Co 3 Uppmann, H 4 Leaf Tobacco American Sumatra Tobacco Co. 19 Ellinger & Co., Ernest 28 Hamburger Bros. & Co — Hippie Bros. & Co 27 Kaffenburgh & Sons, 1 28 Loeb-Nunez Tobacco Co 27 Loewenthal & Sons, S •••>««« 4 Lopez & Co., M 27 N'euberger, Heinrich 28 Pantin, Leslie 27 Philippine Tobacco Co ...•«.* Front Cover Rocha, Jose F. 27 Rocha, Jose F 29 Rosenwald & Bro., E »,,.,, ^ Straus & Co.. K. V Page Tuck & Co., G. 0 28 York Tobacco Co 28 ^m Labels and Supplies H American Lithographic Co Cover III ^^ Boucher Cork & Machine Co 28 ^g Frankau & Co., Adolph 4 ^s Fries & Bro 28 H Heywood, Strasser & Voight Litho. Co Cover III ^s Miller, DuBrul & Peters — ^B Pasbach-Voice Litho. Co — ^^ Racine Paper Goods Co. Cover III ^m Schlegel, George Cover III ^^ Smith, Garrett H Cover III ^g Steiner, Sons & Co., Wm Cover III ^B Universal Tobacco Machine Co 15 ^^ Wicke Ribbon Co., Wm 28 ^ Cigarette and Tobacco Manufacturers M American Tobacco Co 21, Cover IV ^^ Cado Co., Inc 26 ^s Krinsky, I. B 26 ^= Liggett & Myers Tobacco Co 23 ^^ Lorillard & Co., P 3 i Melachrino & Co., M Cover II ^^ Morris & Co., Philip 25 ^M Patterson Bros.' Tobacco Co — ^^ Reynolds Tobacco Co., R. J — ^^ United States Tobacco Co • — ^S Havana Agents in United States ■ Kuttnauer, August 4 ^^ Landau, Charles 4 ^^ Taylor, Wm. T. 22 H Hotels Hotel Le Marquis 4 Pipes and Smokers* Articles Demuth, Wm. & Co — Playing Cards U. S. Playing Card Company 17 Snuff Helme Co., Geo. W 22 Weyman-Bruton Co 24 Auction Houses Conily & Son, Geo. W Cover III d^^lFIED DEPARTMENT 30 REGISTRATIONS 30 30 THE TOBACCO WORLD * ' -ml iHiMMMlii -■■ n »« m .■■ «ii^»«»^— »<^-.««-^i — ««- ■ M ■■ ■■ M ill^ Tobacco Merchants' Association T-i 5 Beekman Street Registration bureau, new yqrk city Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), $5^ Search (see Note B), 1-00 Transfer, "qq Duplicate Certificate, ; tobacco Mcr- Ifte A-An allowance of $2 will be made to members of the Tobacco chants' Association on each registration necessitates the reporting of more kr fo%'U'e^ryTet%l^f afditTontf^^^ "P^^^" REGISTRATIONS , • , xi , ^ T «o 91; 1017 Toseoh Schnittke, Mew 3-30-4:— 40,376. For cigars. June 25, IVi/. jos^pu ^ T^T^npnE^TARVIA --^0.377. For all tobacco products. Septem- CIGAR KIT--40,T81. For cigar packages, August 31. 1917. '^'Ame^'rican Exchange Cigar Co.. New York Ciy. ^ MADURER:— 40,382. For cigarettes. August ^o. CA^mIVwYeI^O.^^:'- For aU tobacco produc.s. September to^awo September 15. 1917. Wm. Sterner Sons & Co., New OVER THE TOP:-40.390. For all tobacco products. September ^l^hl^^'^o^^.Sr^r^^ cberoots. Sep- t^tiber 14, 19l7^M. J. Bacik, Newark, Oh.o. TRANSFERS REAL STAR:-39.943 (T. M. A); J°' t'^"lre^b"Tb« 1o"?9l6: smoking and chewmg tobacco^ eU Repstered Ucto ^^^^^ ^^ ^.^^ 'Jga^"7„ £ruis''s'c1.niderm!n;7op"et- Baltimore, Md., August ?r ' TranffreftV i'inud't^rna^nT/z^'chicagl lU., Septem- CRISCC):1!36.930 (U. R. B,). f^bV^i' ^frby'T^^^'nl^"^- little cigars Registered September 23, ^9"; by^Tamp^ ^^^^^_ Flf'july S?T9'"{5,^and rlTransY/r'red to Moritz Wachs, Tampa. Cl^U^f-^tll IiJ.'^'bO. For cigars, cigarette, cheroots .„d i^'amp'a'^^fa- frfn^rred^o M*! LZ'^ y'd.] fa^a. ^f. Apni ?5"9n andTe-transf„red to Moritz Wachs, Tampa, Fla., Sep- tember 'l4, 1917. CANCELLATIONS t, ■ , ..a nmn RECRUIT:— 40,333. For all tobacco products. Registered ° "ifusO 1917 by American Litho. Co., New York C.ty. Can- celled September 10, 1917. A CANDID NOTE A Leeds firm of tobacconists with shops situate in the centre of the city have issued a notice as follows : "Our business has been established since 1886. We have been pleasing and displeasing people ever since. We have lost money and made money. We have been 'cussed and discussed; knocked about, talked about; lied about, held up, robbed, etc., to the end of the chapter. The only reason we are staying in business is to see what the H will happen." Robert E. Lane, United States representative of the "Partagas" cigars, is now on a western trip gathering orders for the famous brand. CLASSIFIED COLUMN The rate for this column is three cents (3c.) a word, with a minimum charge of fifty cents (50c.) payable strictly in advance. ■■ ■■ ^HW^— «A For Sale. »«AMi'iTAmPFR<; ATTENTION— 1000 cases of sound 1911. 1912. 1914 and 1915, •^^'tV^L'^?iurLfnc1:stIr'' cluntv. Pennsylvania, tobacco for safe, m whole or in part. Address H. Rippen, Perth Amboy, N. J. irnp QAT F IN ANY QUANTITY. Sumatra- wrapped scrap- aUer cigars. $22 per ^^ M. Ter^^s cash^ A^drtss Box 220. "Tobacco ^sTorld." r ».-,., niiRnil * Peters suction tables, in Rcrfect '^^«„'.ir.\fn-'?"".'«u;c"'."f.'-.°«r7low »'ic. -.li be .cc....d. Add... Box 151. "The Tobacco World." . FOR SALE-R.m.di.. H.«n. .Wt. pur. .nd «■«•■;• .gSiy|°;r?h.^'„.°.; ou.mr''E'd'i?n''it,/nJl^ r^-lh^.u. S.«... N.. V.^ Wanted. TOBACCO STEMS, CUITINGS SCRAPS. smiNoS^AND DU^^, b.«h. in WANTEP ro B.V.S.,.....H^W,i^ j^.S,,P»..a.jS;-^o^ "' Vuelta; fine aroma. Ix,per. 353 East 78th Street. heads HAVANA SHORTS-Pure New York. Situation Wanted. 242, Reading, Pa. -......-■, PROMISE OF GREAT TOBACCO CROP Washington Bureau. Southern and southwestern visitors in Washington are unanimous ,n their declarations tl'-t .^^.s year's w, I be^he greatest tobacco crop the country has ever harvested U.l fon H Flovd of New Albany, Ind., recently >" this city, Lbu^one of many tobacco men who have brought m these °''' "WWle?v°;rybranch of agricultural endeavor has been stimu^ted tremendously by the war and -sultan acttv.- tienUrvwhere." declared he, "it has always appeared o me Mat u^i^l this time the real importance of the carefully rultivated erowth of tobacco has been overlooked. '"'""Growers in States where tobacco has been brought its highest state of cultivation are naturally elated at the nrices that they are now obtaining, the highest in >ears. To far as advic'es have been brought to the great toba-o centers-Richmond, Cincinnati and Lou.sv.lle-the prom ise of a record crop is likely to be more than ver fi d^ ^-n Connecticut, which in recent years has f^'^n h'.hmd .n average of increased acreage, reports a «P'e"d.d crop^^U. now the warehouses in the Virginia and South Carolina markets are taxed for floor space. . "In Richmond last week 75,000 pounds of ^ark pr.m ings were sold, and for the highest prices -je -alu d on that market. The Kentucky and southern Ohio P od 'c ^^._ largely used in the manufacture of plug and fine-cut ^ ing, and the crop is of remarkably good ch^^ra^cto^, abundance." ^^^ All roads leading to Camp Dix, the "— ;"4^! Wrightstown, N. J., are "berally decorated with larg^^g boards advertising the merits of "J^*""^- ' ..^^.^^t^o- and "Lucky Strike" cigarettes, and "Velve smol.n . bacco. Last Sunday, roads withm several miles c village were as crowded with automobiles as Uttn . at five o'clock. GARRETT H. SMITH, ^,^.^:i,^fr I I COMPANIA LITOGRAFICA DE LA HABANA ! Finest Imported Cigar Bands and I abets. Also GUMLESS Bands I NEW YORK OFFICE (Phone. Gramercy 1754) 106 E. 19th ST. i Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE q INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Owners and Manufacturers RACINE, WIS,, . . - . U. S. A. Established 1834 WM. F. COHLY & SON Anctloneers and Commission Werchantg 27 South Second Street, Philadelphia REGULAR WEEKLY SALES EVERY THURSDAY. CIGARS, TOBACCO SMOKERS' ARTICLES. SPECIAL SALES OF LEAF TOBACCO. CON- SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE CIGAR BOX LABELS BANDS AND ADVERTISING ■ NEW YORK MANUFACTUPER OF ALL KINDS OF 22nd St. and Second Ave.. NEW YORK ^ HARRY YffissmeiR CO. tnf TOBACCO TOBACCO AHtRI ,uc :an CO, THREE STATES-Thi« i« n favorite brand among •moj'- era who insist on a High- Grade Mixture. It contains the very be»t grade* of Ken- tucky Burley. Virginia an ' Louisiana Perique. and i» made after an old formula that never fails to satisfy the demand for a blend of these fine tobaccos. The New, Handy Tea-Lead Pocket Packages Of Three Famous High-grade Smoking Tobaccos ages will retail as follows : THREE STATES YALE . . . . GARRICK . . . to retail at 20c a package to retail at 25c a package to retail at 30c a package These new packings will double your sales of high- grade tobaccos. Stock them without delay, and push thern^ Imokers of these brands can now carry their tobacco lZurci:LSly^ which means they ^Ij -oAe ..o^ and buv more than formerly. Be the first to mtroauce tl'i^fse new T^^^^^ Pocket Packages in your community — order from your jobber today. Guaranteed by N C OR PO RATED YALE -This ^- famous old brand Is a mixture cf Long Cut and Granulated Plug Cut? '*».,„ unique blend cf Virginia, Turkish, Ha vana and Perique is especial'-y pleanms -Si .^ ^ GARRICK-Th --^' "'"^ famous brand i«l«no>^ all the world over and ha!> host of friends i" Amenca am^r hiKh-grade smokers who prefer a m _ ••ifght" tobacco of top-notch Qual.t 10 B TOB AC C O OCTOBER 15, 1917 WORLD + — .»_+ PORTO RICO STRIPPED and BOOKED P. R. SHORTS rroiTi only the choicest districts in PORTO RICO FANCY UNSTEMMED DOMESTIC FILLER We are pleased to send samples of any grade upon request S. LOEWENTHAL (gl SONS 123 Maiden Lane Ne^w YorK City +- '«■ I t...^..^— — «« m^^M«— »■ ■■» THE TOBACCO WORLD I MADS IN BOND FINE HABANA CIGARS .■■-^■■•^H- Quality Paramount CELEBRATED H. UPMANN CIGARS Excellence o( Quality and Workmanship Are Combined In , Chaiiles the Great Cigars A VALUABLE BUSINESS ASSET TO EVERY UP-TO-DATE CIGAR DEALER SALVADOR RODRIGUEZ TAMPA NEW YORK HABANA Strictly Independent Manufacturew chas.Tandau Sole Agent for United States 82 Wall Street New York i F. C. LOZANO rRADL MARK J It). I'. S. ral. Offlci J. M. LOZANO F. LOZANO, SON ©• CO. a S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Loiano" Brand Giear Havana Cigars OFRCE AND FACTORY; TAMPA, FLORIDA New York Address, 437 Fifth Avenue +.— . NL MELACHRINO & CU., inc EGYPTIAN CIGARETTES vnn r..nnnt he Mistaken It You Stock the Easiest Sold Cigarettes M Melachrino &. Co., Inc.. are purveyors and supply all the Courts, Em^sST.o Clubs Ind j6o Regimental Messes throughout Europe r RAND DEPOTS OF » Uod«». 8 R'l^f ?! v S- W- i'""'^." ^^Z^'^lZ H^lbSi.' iwOG,»"SS.~ ^ £S T-^Je piSSpAU St^e'^ or THE^^SkI-D ""^ PK>CE UST UPOS APPUCAT.ON 1790 BROADWAY, NEW YORK -> La Flor de Portuondo « EL GRANDE »» The CIGAR MFG. CO. PHILADELPHIA ROCKY FORD ^CIGAR^ MANUFAaURED IN OUR NEWARK, N. J., FACTORIES HAND HADE DEUCIOUS FUYOR We also manufacture, at our several factories located at PITTS- BURGH, PA., a very attractive and extensive line of Ggarf and Stogies to retail at 5 for lOc — 4 for lOc— 2 for 5c and 3 or 10c., giving t))e Jobber and Retailer an exceptional margin of profit. UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. For Gentlemen of Good Taste San Felice CIGARS The Deisel-Wemmer Conq>any LIMA, O. CONCHAS PANETELAS OTTO EISCNLOHR 6, BROS.. i>4 OORPOftATEO PHILADELPHIA. i- .n'^—^-—-—' m * ■11 ■« »* mn—tt'-^— «' THE TOBACCO WORLD Every ^wHere Monarch Size — Conchas Size Selling at 5 cents Straight jlsit Yonr Jobber NEUMANN &^ MAYEK CO. M«n\»f«©t\»rers Office 117-123 S. 2nd Street. PHiUdelpHi., Fa. ,1 m ■■ " ESTABLISHED 18«7 Y. Pendas Si Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "QUALITY" OHiee .«d S4U.«»«. - 80«-803 THIRD AVE, NEW YORK CITY I ' «« ' w nL EFFICIENCY! PROMPTNESS! SERVICE! Quality Cigar Labels and Bands ADOLPH FRANKAU & CO. INCORPORATED 129 HFTH AVENUE, NEW YORK TRADE W^P MARK I Selling Agents for Heywood, Stra.«er & Voig Utho. Co. Cigar Box Labels, Bands and Trimmings of the Highest Qnality HARRY PROCHASKA, Muacar Ci«»r Lab«l D«pt. ' H.S.LOEWENTHAL S. LOEWENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK YEARS OF EXPERIENCE HAVE MADE ^ PUNCH ji Cigar tcith Hardlv a Rival I MANUEL LOPEZ. Propri..or. 28 '^•y» ««,•■ HriTw WU 1 HAVANA CIGARS R^^ Y jyy^ The Leader in all the World's Markets 0. 1 tepwrntttlTi: W.. I.Ttylw. »J BrtU lt.ll.YXIti^ Leader ! t • Volume 37 THE TOBACCO WORLD Number 20 Established 1881 A SEMI-MONTHLY For the Retail and Wholesale Ciear and Tobacco Trade S2.00 a Year PHILADELPHIA, OCTOBER 15, 1917 Foreign $3.50 How Shall the Retail Dealer Play the Game? By HARRY A. EARNSHAW Copyright by The Tobacco World 2. Trying to Beat the Game IX llie Patent Ottiee at W asliiii^^ion they iuivc an ofTi- L'ial whose sole duty it is to lind out the business of |KM)ple who call before adniittini*; iheni to an audience with the busy departniental heads. Almost every day individuals of eccentric appearance, bearing under their amis or hugging tightly to their breasts packages of mysterious outlines, tiptoe stealthily into the outer offiee, and ask to see the ('(unmissioner of Patents. Through long jiractice, the official is able to guess al- most at a glance the nature of the business which brings the eccentric individuals to the Bureau. He asks a few iiihoit i- i\ match, sticks one ol his lingers in his nnmth and tries to light the other end of It, discovers his mistake, apologizes, picks his cigar ^hi]) out of his hat, attempts to ])ut the cigar on his ne;id and the hat in his mouth; again discovers his <'ii'>r anVin, and a little buzzer on the ceiling in the cor- iKiiii- l>uzzes slightly. This simple apparatus is callealm of merchan- dising who are trying to lift themselves by their own susi)enders. They waste part of their lives trying to get something for nothing. Among such men are the ones who are eternallv looking for a price. An "insule" four ])er cent. oiT a short-size cigar, an attractive '*deal" on unknown merchandise — will always catch them. T never knew one of these ''clever" buyers whose store was not tilled up with dead merchandise. Always digging tra])s to catch the unwary salesmen, they themselves iwv caught. T know one concern, o]KM-ating a cigar store and newsstand, who are typical of an unfortunately large number of dealers who are trying to beat the game. THE TOBACCO WORLD These particular fellows have the reputation of being the sharpest buyers in the territory They regard every salesman as an easy mark. The boys have a cute line of repartee, which you can get at any vaudeville house for a dime. No salesman who ever stepped m their store can tell them anything. The ««" r'ses and sets just outside the city limits of their own l>ttle town Thev think they know all about the whole world, and the^ liave gathered their information mostly from the okes in the old Ilostetter's Almanacs. They are quick on the trigger, these boys; they know what is selling h^every cfL^ter of merchandise all over the countrj-. Tliat is, they think they know. Thev have been going along in this Smart Alec way for-fifteen years. What is the net result of their policy of trving to beat the game? Here it is. Their credit with 'every house in the territory handling lead ing brands is nil. They have a showcase twenty J eet long, crammed so full of cigars that some of the boxes are piled two and three high. Ninety per cent, of heir goods are brands that have been off tlie ^^^rket en^ Urelv, or at least have been very slow seUers for over five "vears. In a back room they have ^P^^^ds of fifty thousand cigars that have been accumulating for years Hverj^ lot represents some attempt they have made m he ?ast to "beat the game." There are Mty-dollar TJl bought to sell at two-f or-a-quarter. There are • 'privlte bfands," with beautiful labels and the boys own names on the boxes. There are brands that no lan living ever heard of, except the Ijthographer and the girl in the little factory who put on the bands. There are cigars bought at a low price, there are cigars bough with an "inside" allowance, there are cigars bought tliat were supposed to be "just exactly the same cigar as the famous brands, that sells all over the '''""'There is just one kind of merchandise missing, and that is the standard, nationally known, umversally sold brands-the reputable goods that are jobbed at a price which permits them to be reputable. Then there is the dealer who tries to beat the game bv charging the jobber or the manufacturer for ^pace i^ the case, or a sign in the store. T am aware that in condemning a practice so common I will tread on a good manv toes, nevertheless candor compels me to sav that the principle of the thing is opposed o the principle of good business, and works infinitely more harm to the dealer himself than to the jobber or manufacturer who pays the bill. Such a charge is called "advertising," but the propriety of the term is open to challenge. So far as the sign ins.de the store is concerned, as a rule it is of necessity placed too high to be within the range of the prospective cus- tomer's vision. Even where the name of a brand can be readilv seen, there arc usually so many other signs that no one brand makes a definite impression on the natron. Furthennore, T think every cigar dealer will agree with me that the very best customer is the busy man— the man who comes in in a hurry and buys quickly, aiid goes out as soon as he has his change. The man who lingers and chats, who has time to ab- sorb the reading matter on a cigar sign and be influ- enced by it, as a general rule is the very fellow who haggles to get three cigars for a quarter, or makes it necessary to open up three or four boxes so that he can carefully select one single ten-cent cigar of just the color to suit him. There is more justification for classifying show- case display as "advertising," because in one sense, such display is an advertisement for a cigar. The vicious possibilities of the custom of chargmg for showcase space, however, far outweigh the arguments in favor of it. In the first place, if a cigar continues to be displayed in the majority of the stores for a considerable period of time, it is pretty good evidence that the majority of dealers find that the cigar pro- duces business; in other words, that the cigar is some- thing a large number of smokers like. Now, it seems is exactly the kind which a good merchant should ho to me that the kind of merchandise which people like anxious to bring to their attention in the most con- spicuous wav. The showcase has a voice of its own. Some showcases say to the man looking down into them : "Take a look, good sir! Rcre is a row of clcar- llavana. The name no doubt is unfamiliar to you, hut 1 really believe they will do you very well. Tins nex row is a brand vou also may not have hoard of hut vou might try it. It is mild, in appearance, at leas , and possibly will please you. The proprietor sells ,|uite a few of thom-never many at a time, true, Init still he has a fairly steady little business on them. Other showcases talk to the man with the money to spend, in quite a different way. They have a posi- tive message for him, and they deliver it in accents clear as a bell: "Good sir, I don't know from whence you cam.-. hut if I do sav it myself, you have never seen a nioiv representative line of cigars in any case in this c..u.i- trv Just notice these two rows of the -• i'"'- I don't smoke myself, but I know you have heard ot this brand, because it is sold from one end of tl..; United States to the other. And the same is um o the row next to it. And the like might be said m f.wt. of all the other rows right down the length of the ciim Surely you will make no mistake on an/th-'If >;;•". j^, here. These goods are of known quality, Y' '';''' . as recognized and staple as that of K/a'^jlatf "- ; These brands have stood the fierce white light of pn lie .lemand for years, and have proved *">;- J' > . and dav out. Better fill your pockets, sir; if >ou ■ a dollar's worth now, it will save yo" ^uni ng .luring the day. You can't go wrong on this stuff, > know, you can always use it." (Continued on Page .15) THE TOBACCO WORLD Retailers' Council of the T. M. A. Makes Strong Appeal To Trade to Raise Prices at Once Til 10 lietailers' Council of the Tobacco Merchants* Association has sent out the following to its mem- 1)0 rs. The Kevenue Bill just passed imposes the follow- ing additional taxes on cigars, cigarettes and tobaccos amounting in the aggregate to about $60,000,000 : Gigaxs (a) Cigars weighing not more than 3 lbs., $ .25 Cigars weighing over 3 lbs. : (b) Retailing at 4c. to and including 7c., 1.00 (c) Retailing above 7c. to and including 15c., 3.00 (d) Retailing above 15c. to and including 20c., 5.00 (e) Retailing above 20c., 7.00 Cigarettes C igarettes weighing not more than 3 lbs., $ .80 per M. I igarettes weighing over 3 lbs., 1.20 '* ** Tobacco, Snuff, Etc. The war lax on manufactured tobacco, snuft*, plug, etc., is 5 cents per lb. Cigarette Paper and Cigarette Tubes Booklets of cigarette paper containing more than 25 papers and not more than 50 papers, ^^c. Booklets of cigarette paper containing more than 50 papers but not more than 100 papers, Ic. Booklets of cigarette paper containing more than 100 papers, Ic. for each 100 papers or fractional part thereof. Cigarette tubes at the rate of 2c. for each 100 or fractional part thereof. Retailers to Pay Half of New Taxes on Stock on Hand rndoubtedly a great many retailers have been ac- cumulating and hoarding stock for some time in an- ticipation of the increased revenue, but under the new h'evenue Bill every retailer having more than 100 lbs. <»!' tobacco or 1,000 cigars or cigarettes on hand on the (lay after the ])ill })ecomes a law is ro<]uired, under licavy penalty, to file a sworn inventory of his stock and pay one-half of the new tax. Thus the retailers must pay 40 cents on eveiy tliousand cigarettes, 2VL' cents on every pound of to- 1 ;ioc() and from 50 cents to $3.50 on every thousaiil < irnrs on hand or in transit. Who Shall Pay the Additional Taxes? Those who are famihar witli the conditions of the tobacco industry know very well that the manufacturers cannot carry that additional burden, and surely the jobbing trade, carried on as it is on the smallest mar- gin of profit, cannot possibly pay the additional taxes or even the smallest fraction thereof. As to the retail trade paying the $60,000,000 of war revenue, nothing need be said ; such violent thought could not enter tne mind of anyone. The Consumer Must Pay It is a foregone concmsion, therefore, that the con- sumer must pay not only tlie additional taxes but all other increased cost and expenses brought on by the war. The consumer is fully aware, not only of the addi- tional taxes imposed by the War Revenue Bill, but of the increased cost and expense of every element that goes to make up the finished article, from the tobacco leaf taken off the field to the wrapping paper or paper bag in which you hand out your cigars to the con- sumer. He has been paying for a long time higher prices for every commodity. He has been expecting and looking for substantial advances in the prices oi tobacco products and it is now entirely up to the re- tail trade whether the prices shall be readjusted in accordance with existing conditions or not. Raise Your Prices at Once and Don't Be Afraid of Your Competitors \v'e know that you are asking yourself: "How can 1 induce my customers to pay a fair price when my nearby competitor is selling the same goods much cheaper I * ' Now, let us say to you, as practical retailers, that this very same thought abides in the mind of your com- peting neighbor. He appreciates just as keenly as you do that the time has now come when both of you and all of you must arrange your selling standards so that both and all may make a living profit on every sale. It is with a full understanding of this situation that we are addressing ourselves to every retailer in the United States big or small, just as we are address- ing ourselves to j'ou. The chain stores, our most formidable competi- tors, have taken the lead in OUR LAST movement for the betterment of the retail business; they have un- locked the gates of higher prices and better and I'oalthior trading connclosed membership directory, is already a big na- ^|.^gg postage rate, which goes into effect on Noveiii- tional retailers' organization, but it is still in its m- ^^^^. 9. fancy and we earnestly appeal for the support and co- rpj^^ Yixio on postal cards, on and after Isoveniher operation of everv ret'ailer in the country. We enclose ._,^ ^^,jii ^^^ ^avo cents, herein some meiiibership applications, which we trust _____ :^:::^:^l^T:^y^':^^^^t^:r^ gmn m manila cigar exports continues t- iL Z o^t a d strongest retail orgaiiizatious iu Herewith is a eoniparatne stato.ueut by months one ot the la. gc st a.id sti oufeesi fe ^^^^^.^^ ^^^^ ^^^^^^^^^^^ ^^ ^.^^^^^ _^_^^j cigarettes exporte.l '"" We' reiv upon the retailers already enrolled its to the United States du.iug the first eight months of members to perfect the organization of Retailers' I'tlf. and 1017: Council of the T. M. A. in their respective localities. ( i/iars. Wo xvouhl suggest that the lirst name on the priute.l 3l,„>th. _/.'"«. ,.,/'''•,, list Of liie members in each locality act as temporary January 4,.)()(.,J-4 ,'1 , •;','. , chairman an.l call together the members of his town February ■!^:^/^. , ;?:;'; o.', an.l such other retailers as he may deem advisable for March !''.; . '"-.l ! ;. ' ,- ' -oC tlu. purpose of perfecting permanent local organiza- April i'-:*';''*'']!', l:'«o .',', f.ons In the interest of uniformity, it is advisable that May (,o.Sl,0<.{ 1^'^'.';;':,'^ each 01 ganixat ion lu> styled as follows : .1 ui.e -,!»58.1 54 .>,<.- ..-'^ RKTAILEKS' COUNCIL OF THE T. M. A. ^^^^'^^^^^ 10,181,510 •J7,:m,71!) DcnviT Division. ~~,7T^ TT'TZ^y^-^ AVe Nvnnt to again thank you for the splendid co- Total (J.V).)S,8i)L> ^^['^:.!;^^^ operaticm you have rendered during the past few Increase ... months: }»iit there are even greater tasks ahead, so act Cif,arrtt(s. promptlv, that we may be prepared. ^^^^^^j^ pj^^; 7.0/7. Very truly yours, [f anuarv '^.^OOO '^01 ,000 THE K»ETAfLEHS' POrXClL of tiii: T. M. A. Februarv {)87,7r)0 \VX>m^ March :>40,000 H0/,.)00 ~ April 7HVJ50 r)70,.)00 E V Ames, f<»rmer editor of ^'The P>urning (^ues- Mav r)0(V_>50 ;'^-^'?^||| tion,'Mhe house" organ i.f the (Jeneral Cigar Comimny, ,Um,. mm 78^^^| Incorporated, and connected with the advertising e fully, correctly and legibly ad- dressed and conspicuously marked Christmas Mail The addressee *s company, regiment or other organiza- tion, followed bv the words ^'American Expeditionary Forces" should appear in the. address. In the upper left-hand corner the name and address of the sender must be placed. The superscripture should be written in ink. In case a tag is used, the name and address of the sender and addressee should also be written on the wrapper of the parcel for use, should the tag be- come detached. ^ 1. MAILS TO REACH SOLDIERS IN FRANCE BY CHRISTMAS MORNING MUST BE POSTED NOT LATER THAN NOVEM- BER 15. 2. EVERY PACKAGE MUST BEAR CON- SPICUOUSLY THE WORDS '* CHRISTMAS MAIL," the complete address of the person for whom it is intended, and in the upper left-hand comer the name and address of the sender. 3. EVERY PACKAGE MUST BE WRAP- PED TO ADMIT OF EASY INSPECTION BY POSTMASTER AND CENSORS. 4. Use strong wrappers and containers of sufficient strength to resist pressure of other mail. 5. Cigars, cigarettes, etc., in simplest mer- cantile form may be enclosed in Christmas boxes without affecting parcel post classification. 6. ALL PARCELS MUST BE PREPAID AT EIGHTH ZONE RATE OF POSTAGE, TWELVE CENTS FOR EACH POUND OR FRACTION OF A POUND. 7. Pasters or stickers which resemble stamps are not permissible on the outside of any mail matter. 8. PACKAGES WILL BE UNMAILABLE, AND HELD FOR POSTAGE OR RETURNED, IF SEALED WITH CHRISTMAS STICKERS OR RED CROSS STAMPS. 9. A Christmas greeting may be written on the cover, if it does not interfere with the address. 10. IF IN DOUBT, CONSULT THE POST- MASTER. All parcels must be fully prepaid by stamps af- fixed, at the eighth-zone rate of postage, of twelve cents for each pound or fraction of a pound. All (Continued on Page 21) 12 THE TOBACCO WORLD THE TOBACCO WORLD 13 .u—rn m——- ■■ ■' " "- EDITORIAL CHAT AND COMMENT I m ■■ ■■- IT is said that once to every man comes the Great Opportunity of his lifetime. But only those who have prepared for that moment and who are strength- ened by the courage of their convictions are ever able to avail themselves of it when it does come. The Great Opportunity of the retail tobacco trade is at hand. In this readjustment of prices which must follow the exacting of the War Tax, together with the greater costs of material and production under which the manufacturer has labored for some months the dealers of the country must courageously put their backs against the wall and fight for a fair profit on their goods, or else withdraw from the held. There is no middle ground today. We say the dealers will have to fight, figuratively, but the mere marki^ig up of a penny or a nickel or a dime, does not mean that the smoker is going to pay that additional penny, nickel or dime willingly. He is going to fight just as hard for his pocketbook as you are for your living. . -, • It has often been said that the tobacco trade is the last to feel the effects of a depression and the first to recover from it. This holds true of conditions to- day, for although everything else under the sun, includ- ing water, has been raised in price, cigars and tobacco products have stood still, practically. Right now is when the retail tobacco dealers ot the country are going to decide whether they will be satisfied to work for an existence, or to work for a fair profit. There can be no dilly-daUying about an in- crease in the retail prices— the Government and the manufacturers are answering that question for the dealers. The thing to be considered is how much to raise prices. The consumer is not going to rush madly into your store and hand you an extra cent or two cents for a product in any case. Since you will have to establish your right to the increase, make that increase sufficient to yield a profit. CJ3 Ct3 Ct] AVERY indignant retailer called us on the telephone the other morning and asked what the war tax amounted to on ten-cent cigars. We told him $.3 a thousand but that for thirty days following the sign- ing of the War Tax Bill the tax would be only $1.50 a thousand. ''Well," said he, "that is just what 1 understood but there is a crook of a cigar salesman here trying to tell me that the tax until November 2nd is $2 a thou- sand. ' ' The conversation waxed warm and the salesman evidently continued to stick to his point that the tax was $'2 a thousand. The fact of the matter was that the manufacturer had been holding off a raise in the price of his goods until the war tax was definitely decided. He is now adding fifty cents this month and an additional lit'ty cents next month, making an increase, over the tax, of $1 a thousand. Many manufacturers throughout the countiy will do this very same thing and dealers must be prepared for an additional increase in the cost of their cigars over and above the amount of the tax. Practically every cigar manufacturing firm will issue new price lists and these lists will include an additional increase besides the amount of the tax. When these prices become effective the dealer will realize, if he has not before, that he must get more monev for his goods. C?3 Cj] Cj3 THE wise retailer can bring many additional shekels into his shop in the coming months if he makes an effort to supply the certain demand for combination packages of cigars, cigarettes and tobacco to be sent to the soldiers in France, and to the boys still m tins country in different encampments and cantonments. We were talking the other day to an officer at Camp Dix, and he remarked that the chief shortage among the soldiers was -smokes.- -If the folks at home knew,»' he said, "how much more clieerful tlie boys are when they have their 'smokes' bandy, tlie> would see that they are well supplied.'' When we consider that there are no less than liaii a million men training in the different cantonments and that about eighty-five per cent, of them smoke it does not take much thinking to see the field for com- bination packages if the fact is presnitnl to tlw^r ; - maininq at home'. These combination packages can be sent to . _ individual anywhere, a fact which is not true oi kits being put up by several of the large tobacco co- panies for soldiers in France, and for which i.a>^ no duty or tax is paid on them. ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■II M ■■ ■ ^— «|. PROTECT YOUR PROFITS Stoc% Manila Cigars. It Pays! •« LET ER RAIN!" Manila Cigars offer the American Dealer an opportunity to derive a fair profit from the business. Excel- lent sizes that may be sold for a nickel straight are coming in large quantities from Manila to supply the demand for a standard five cent cigar. The jobbers' prices for these goods are considerably lower than for hand-made, domestic cigars of the same class. There is also a growing demand for the higher grades of Manila, three- for-a-quarter, ten straight and two- for-a-quarter sizes. The Philippine government guarantees Manila cigars for export to be of prime tobacco, hand-made, and that the rigid laws governing factories in the Philippines have been complied with in every particular. Look for the guarantee stamp on every box. THERE IS PROFIT IN MANILAS Complete list of Manila factories and their U. S. distributers on application MANILA AD. AGENCY 546 W. 124th Street, N. Y. -ti«-^»i »■ ■■ »««~**l«^^IB« ■ ( 14 THE TOBACCO WORLD Problems of Profits By Gordon W. Kingsbury How to Figure Turnovers rpilE number of times a year the stock of a business I w t„rnin2 can bo figured by dividing the year s sal XZl at the cost of the goods) by the average iVof%he stock on '.and d-nng ^e yea. ^'^^ '^Vot::SoZ The t k lords showed jrarrerSe S Si!' worth of goods was earned^ Of Lurse the^-e was more than this amount on hand at Of course, tneie ^^^ ^^^ ^he business succeeded in maKm« ^"' SaleMaiUost)^_J50^ ^ ^^^^^^^^^ value of the stock. Sales (at selling price), $75,000 ^ ^^^^^.^„ Stock (at selling price), $15,000 w been A verA' natural mistake can be made-has Been if I" =-»;:'■= .T:rr:?xr M li .«ml«r ot li™, hi. »pit.l h.« ttmoJ. S« what happens. Sales (at retain^75^ ^^^„^,.,„ Stock (at cost). $10,000 The result of this mixed figuring is to show . , more turns than were actually made and "at"'-ally fig^ Tes cotton in this wav are worse than useless-they arrdafgorous, because they are likely to lull a business man into false security. . The number of "turns" made in a year s time is different in everv business— in every store. 'Merchants who have kept track of sales and stock in the various department^ of their stores have ound „,nt no two lines will turn the same ""™^;.'- "/ J™ J Figures recently given out by a largo Middle West- cm Store showed a variation of from IV. to 14iJ turn- overs in different departments. The average for the whole business wns a trifle over five complete stock *"™A few vears ago the idea of classifying the ac- counts of an ordinary business by departments was almost unheard of. Such a refinement of bookkeepmg was thought unnecessary- in any but the largest con- cerns But with the last few years has come a realiza- tion of the importance of knowing not only how the business as a whole stands, but exactly what each nii- portant part of it is doing. In other words, even the proprietor of the smallest retail store is coming to look on his stock as being grouped into a number of departments; and, if he is wise, he keeps separate records of the sales and the stock carried in these departments. He charges a share of his expense against each department and fig- ures what profit it is paying him. Where such records are kept, it is an easy matter to find the turnover in each line. Even though the whole stock may be moving at a satisfactory rate, it is by no means uucommon for one or two lines to be far below the average. Other lincs- the fast moving, profitable ones-must bear the load of this "dead" stock. Naturally, once you know just which lines are mov- ing as they should and which are not, you can get bo- hind the stagnant stock and stir it into activity. Some goods which prove hopeless may have to be sacnfiood and dropped. Tt takes courage ta do this, but it is cheaper bv far than to load up your shelves with it while depreciation and overhead eat up the investment. The grocer should figure on turning his stock ten times a vear, according to figures collected by "Sys- tem" in an investigation among several hundred retail stores The average department store makes seven annual turns; the varietv store, six: the druggist, four and one-half • the drv-goods man, four ; the hardware dealer, three and one-half: the furniture store, three: the shoe dealer, two and one-tenth; the clothing merchant, two, and the ieweler; one and one-half. These figures represent the average for stores all over th^ countrv. They are interesting as a basis of comparison with your own turnover figures, but thoy do not and are not intended to represent conditions in anv one store. The averages show turnovers in the drug business to average four and one-half, yet many progressive druggists are making as high as eighteen or twentv turns a year. Classifv vour sales, costs, stock and turnovers b> lines-then' use this information to speed up the slow- selling goods and to cash in on the paying lines. Mm to keep your stock clean, attractive and new >u} onlv in quantities you know you can sell E«t«Wishn.g stock limits that are only high enough to take care of the demand prevents overbuying, keeps down cap- ital investment and removes the inclination to indui. in too manv so-called "snaps." Above all, keep before yourself the four "golden ndos" of turnovers: 1. Locate the fast-moving lines. 2. Weed out the nnprofitiible lines. 3. Esta})lish definite stock limits. 4. Concentrate buying among a few concerns P venting duplication of orders, cutting ^^^ ^^^^^^^^^ ing and insuring better co-operat.on and ej ^ of over-stocking.-rourtesy Modern Mrrrhavr Grocery World, THE TOBACCO WORLD 15 -i»^— »»M.»»— n 11 n II M n n m n n ■■ ■■ Results Tell the Story A N epoch-making era is being created in the Cigar Industry by the excellent results rewarding cigar manufacturers who use our 1916 Crop of SHADE WRAPPERS {Whether Connecticut, Florida or Georgia) Are you sharing in this Wonderful Success? American Sumatra Tobacco Co. Largest Producer of Shade Tobacco In the World General Offices: 142 Water Street, New York -■■ 11 ■■ «' " 11 n iri ... I ■■ Ill H ■•- t.Ut'm^mt^^**^—** ■■ ■' '* " H- ^M- -I* , THE TOBACCO WORLD THE TOBACCO WORLD 17 An OpA Letter to the Ci^ar Retailer! of the United States from the Generll Cidar Co., Inc. IN every line of mercantUe endeavor and in every sphere of commercial life increased prices have obtained, and the slogan of the men who were engaged in producing a great number of commodities has been *Hhe war is respon- sible." In fact, this slogan has become a veritable war cry. These advances have been marked by various methods of approach to the con- suminff public, by the manufacturing interests. Some have made this approach in a spirit of apology-some have adopted a "pubUc be d-d" attitude of defiance —while stiU others have endeavored to present sound reasons for the advances in the prices of their product. The question of rising costs in the cigar business is one with which every man in the line is more or less familiar. The question of how to meet these rising costs is a problem that we have endeav- ored to solve, from the angle of adjusting these advances in a manner that will allow for a legitimate profit for the manufacturer, jobber and dealer. We realize that the very foundation of our success is based upon Quahty, and so we have pinned our entire resources, manufacturing energies, purchasing power and sales effort to the faith that Quality is our best and lasting insurance now and for the future, and so we shoulder the greater part of the burden of the increased costs rather than lower the standard of our brands. Due to the ability of our manufacturing department, our 5c. line of cigars will remain at $37.50 Ust, including the war tax, at present. In our Havana filled, Sumatra wrapped line, owing to the fact that the demand for our cigars of this type has increased to such an extent that we were compeUed to make large purchases of Havana tobacco at prevailing abnormal pnxjes, as weU as meeting recent increased labor demands, we are no longer in a position to offer sizes at the same prices that have heretofore obtained. We reahze the fact that this market is essentially a 10c. market, and with that idea foremost in our minds, have produced sizes that we know will measure up to a full, legitimate standard of value. The new 10c. Une wiU be the backbone of our Bums, Moore and Barrett business, and it is our belief that the enthusiasm we have evinced for the efforts of our man- ufacturing department, will be shared by all. Our advertising plans will undergo no change. We have determined to go ahead on the same lines that have hitherto charac- terized our policy of publicity, realizing that this is the most economical means of acquainting the consumer with the goodness of our brands. Our attitude toward the trade and the consumer is one of absolute fairness to all concerned. We are not shifting any blame on any set of circumstances nor are we apologiz- ing for conditions that have forced these revisions of cigar sizes and prices. We are not evading any of the responsibilities for which we as manufacturers are answerable to the trade. We are not pussyfooting on this vital and important situation, but are facing it boldly, knowing that the course we have elected to pursue is for the greatest good to the greatest number. We are not passing the buck, but are carrying far more than our share of the load than we, as equal partners of the distributor and the dealer, should bear. We are not making capital of the abnormal conditions that surround the cigar business today, but are giving our customers the full benefit of every advantage which we, as the largest manufacturers in this country, have been able to obtain. War profits have no place in our scheme of things, and the changes that have come to exist in our business have been actuated by circumstances over which we, or no other manufacturers, have any control. Though today we have set aside many of the old traditions that have existed in the cigar business— though we have departed from many of the age worn stan- dards and antique methods that have been traditions in cigar merchandising, we never have nor will ever consider the advisability of sacrificing quality and dependability on the altar of immediate profits to meet a temporary condition. To the goodness of our brands and the soundness of our policy we are pinning our entire faith and this faith should be shared by every man who plays a part in the marketing and selling of our product. General Ci^ar Co., Inc 119 West 40th Street, New York ^ » THE TOBACCO WORLD THE TOBACCO WORLD HAVANA LETTER e5P ^ ^ Havana Office: Perseverancia 8 Carlos Wintzer, Representative Havana, October 8, 1917. rpHE reaction in our market began in the last week i of September when it became known that some cTn^nis'Lt merchants and -eraWtj-J^roT 1 Qr^onUh Pxiiort firms had made contracts to re :l'arnfiroK bales of Bemedios ^rst an^ ^^^^ capaduras. Part of these were to be fl^^^'/^^^^^JJ from the stocks on hand, and the rest to be deUverea IsThe tf should arrive weekly from the --^^^-^^ subiect to examination. These purchases do not ap peaf yet in the amount of sales pubUshed by us for the Sml fortnight of September as ^^^ ^-^-^\^Z delivered in that period. Prices ranged from $70 to S5 for the firsts, and from $60 to $65, for the seconds^ L; commission merchants bought upon orders frm their customers while the American and Spanish ex porterThad to purchase sufficiently in order to be able Tpr^ide later on for the needs of their regular cus- Tom rs This was necessary as they had -a crop is more m the nature of a gamble as all depends upon the atmospheric condi- tions whether there is a drought or too much rain and to say nothing of our periodical hurricanes m the ^"^^S leaf dealers naturally have advanced their pretentions on their stock of Vuelta Abajo and Semi VuS some are asking as much as $10 per bale add - tionaUy on the already high prices but ot course it re- Ss L be seen whether the buyers are auxmuse-^^^^ to concede these exorbitant figures in the fufiie^ We understand that there are enough resagos of i-artido for sale, therefore prices on these grades may not aa- vance. Colas of Vuelta Abajo however cannot be bought for less than $28 per qq., and fo^ °- f'* choice lot the holder has refused an off er of $30 per qq^ Sales during the past two ''^'^^s totaled 17,800 bales, or which consisted of: Vuelta Abajo and Semi Vuel a, 6959; Partido, 2053, and Eemedios, 8/»8 ^a^s. Buyers were: Americans, 10,654; Canadians, 442, cxportTrs to Europe (mostly Spain), 2350; shippers rSolrAmerica, U and our local manufacturers of cigars and cigarettes, 3811 bales. Receipts of Leaf Tobacco From the Country For two weeks up to Sept. 20 1917. Since Jam 1, 1917. Vuelta Abajo, 19,006 bales 117,^93 bales Semi Vuelta, 1.183 ' Pnrtido M16 •^"^'' . Partido, . ^^ g,j,j3 lU'inedios, Vi,MJ i( a a Totals, 43,814 (< 236,744 (i Exports of leaf tobacco from the port of Havana for two weeks ending September 29, If^, onl> amounted to 6557 bales, and which were distnbut d to the foUowing countries, --•' ^o all Ports o he Uni ted States, 5637; to Canada, 565; to Great Bntam,^^ to the Argentine Republic, 106; to Uruguay, 1<8; and to Chile, 51 bales. Buyers of Leaf Tobacco That Come and Go Arrivals: From New York-Maximilian Stern general manager of the Ileni-y Clay and Bock & Com pany, as well the president of the Cuban Land and Leaf Tobacco Company; Emilio Suarez, of Emilio Suarez; and Joseph Mendelsohn, of Mendelsohn, Bomemann & Company. From Tampa— Jose Escalante, of Jose Escalante & Company; Higinio Diaz, foreman of the Preferred Havana Tobacco Company's factories; Bemabe Diaz, foreman of F. Lozano, Son & Company; and Jose Sierra Corral, of Corral, Wodiska & Company. From Boston— Walter A. Kaffenburgh, of I. Kaf- fenburgh & Sons. From Chicago — ^Ben Eothschild, of Rothschild, Sons & Company; and Julius Fembach, of Julius Fern- bach & Company. From Philadelphia— Evaristo A. Calves, of E. A. Calves & Company. From Hamilton, Ontario, Canada— M. T. Irving, W. Ambrose and A. F. Presnail, of the Tuckett Cigar Company ; and William Presnail, of the Harper-Pres- nail Cigar Company. Leaf Tobacco « Antero Priet'o, senior partner of Sobrinos de A. Gonzalez, returned from his short trip to the United States. Samuel I. Davis & Company purchased around 3500 hales of loaf, through their partner, Fred Davis, with the assistance of Ernest Ellinger & Company. Fred Davis loft again for the States, well satisfied with his purchases for El Sidelo factory of Tampa. Charles M. Wintzer, Jr., returned from the United States, and is in harness again for Leslie Pantin. Leslie Pantin registered 3097 bales of leaf, on ac- count of his recent and new purchases, for account of his customers, in the last fwo weeks. Ladislao Menondez, senior partner of Menendez & ( 'ompanv, came back from his vacation in the North. The* Cuban Land and Loaf Tobacco Company pur- c'liased 2620 bales of tobacco, lately, for distribution to their factories. Mark A. Pollack and family returned from his throe weeks' trip to the United States, having closed ' Mondolsohn, loft with his family, on a vacation for Cliicago and New York. E. H. Gato Cigar Company purchased 1219 bak^s of loaf, during the last two weeks, and E. H. Gato, Sr., returned from his stay North, in the best of hoaltli. Ernest Ellinger & Company sold all of their lino **La Salnd'' packing, excepting a few of the top- wrapper bales. I n n ■■ »■ ■■ 19 ■ M 4» Help Speed Up American Industry merican taiih the Universal Stripping & Booking Machine /T relieves the scarcity of labor by doubhng the output of each stripper. ^ It saves waste because it strips clean, cutting the stem out, and without waste from butt to tip of leaf. ^ It increases production, speeds up operation and^ guarantees a better product. ^ The value of the Univer- sal Tobacco Machine is at- tested by over 750 manu- facturers using from 250 down to 1 Universal machine. ^ Get a demonstration in your own factory with your own tobacco and under your own supervision. Catalog and Prices on Request Universal Tobacco Machine Co. 79 FIFTH AVENUE, NEW YORK FACTORY : 98 to 104 MURRAY STREET. NEWARK. NEW JERSEY .w m - ^— «»- mn^-^ » ♦ 20 THE TOBACCO WORLD (I t* The Wellington is made of genuine French Briar, seasoned by our own spe- cial process. It breaks-in sweet and mellow. The bowl is guaranteed against cracking or burn- ing through. The "well" catches the moisture as well as all stray crumbs of tobacco. Any tobacco tastes better in a WeUington. W. D. C. Advertising Campaign 1917-1918 W D. C. advertisements are now appearing in "The Saturday Evening Post" "Literary Digest.^^ Collier's Weekly." "Railroad Man s Magazine, "Country Gentleman," "Hoard's Dairyman,^^ "Breeder's Gazette," "Army and Navy Journal, and in many college publications. The campaign will run for nine whole months. Generous space is being used in all mediums --all half pages and quarter Pfg«. ^ More than tour million people will read these W. D. C. advertise- ments in the magazines alone. Another big Wellington advertising campaign is now running in the Canadian newspapers. The pipes of all nations are introduced and illus- trated in the magazine advertisements — the Peace Pipe of the Indian — the Hooka of the Turk — the old Church Warden of the Pioneers— the Whalebone of the Esquimaux, etc. Watch for these W. D. C. Wellington advertisemenU in the magazines— cut them out and paste them in your wmdows. Go over your stock and see that you have a full line of W. D. C. pipes — feature the Wellington in .Vo^'L/^^"*!!' displays — cash in on this big country-covering W. D. C. advertising campaign. Don't let another season go by without carrying a full line of W. D. C. pipes — the Wellington in particular. Tie up with the largest pipe manufacturer in America and your pipe business will grow in a way you never thought possible. Gladly will we send you further information on request. WM. DEMUTH & CO., New York Juan Diaz, one of the junior partners of B. Diaz & Company, will be married toward the end of No- vember, in New York, to the daughter of his partner, Bruno Diaz, Sr. He is anxious to close out the hold- ings of leaf of B. Diaz & Company at reasonable prices. B. Diaz & Company sold 2030 bales of Vuelta Abajo, Partido and Remedios leaf in the last tVo weeks. The Punch factory has purchased around 2000 bales of Vuelta Abajo in the month of September, di- rect from the vegueros in the country, and part in town. Sellers of importance were : Maimel A. Suarez & (^ompany, 1538 bales of Vuelta Abajo and Remedios; Selgas & Company, 946 ; Muniz Hermanos, 800 ; Cam- ojo & La Paz, 758; Jose C. Puente & Company, 633; Miguel Gutierrez & Hijo, 297 bales, and others. Shippers above 200 bales of leaf tobacco, from the port of Havana, during the last two weeks, ending September 29th, were: Virgilio Suarez, 1251 bales; Leslie Pantin, 616 bales; Menendez & Company, 44!) bales"; Hijos de Diego Montero, 420 bales; Jose Suarez & (^ompanv, 400 bales; Rodriguez, Mendez & Company, 393 bales;* Ernest Ellinger & Company, 390 bales; Walter Sutter & Company, 381 bales ; Cuban Land an.l " Leaf Tobacco Company, 384 bales ; Vicente Barba, 33(; bales; General Cigar Company, 280 bales. ' Oretaniv. 2,06(),2T.") 3,269,342,77(; 2,702,416 39,596,1^4 2,117,0:VJ LARGE CIGARS CONTINUE TO GAIN The following comparative data of tax-paid prod- ucts, as indicated by monthly sales of various stamps and receipts from certain sources of revenue, is obtained from the statement of internal revenue collections for the month of August, 1917: Products August, 1916. August, 1917. Cigars (large), No 667,277,143 668,341,S(;:; Cigars (small), No. ....... 74,339,213 66,9/4,. Cigarettes (large), No. ... ^ 1,983,128 Cigarettes (small). No. ...2,707,621,872 Snuff, manufactured, Lbs. . 2,604,658 Tobacco, chewing and smoking. Lbs 39,811,837 Playing cards. Packs 2,987,510 NoTE.-Porto Rican imports for August 1917, in- cluded in above statement were as ^^^^^^^^^^.^'J^^^^^ large cigars, 80,000 large cigarettes, and 800,280 small '^"^^ pSpine imports for July, 1917 (not heretofore reported) were as follows; 19,755,803 large cigars, ana 347,760 small cigarettes. G'lrcia Pando & C^ompany and M. J. LoP^'^^ \ Company baJcconsoUdated. The "Ul Wds o W • concerns will continue to be •"'"'"f^^tu.cd b I . will all be made at the M. J. Lopez & Companj Natban Scbloss, one of ^^ ^^^'^Z^l^'S^^i Rotbonberg & Scbloss one ,"f /l):;,!^! J Oc' ->!-. cipu- concerns in tbe United States, died on 5th, at bis borne in Kansas ( ity, iio. THE TOBACCO WORLD 21 X-mas Packages for "Sammees" (Continued from Page ii) patrons of the parcel-post service are cautioned against placing Ked e ross stamps or stickers, other than post- age stamps, on the address side of mail matter, as such matter is therefore rendered unmailable. In the use of Christmas stickers care should be taken not to seal the packages therewith, as sealed parcels are unmail- able at the fourth-class rate of postage, which neces- sitates their being returned or held for postage, thus causing delay and possible disappointment. Pasters or stickers which resemble postage stamps are not per- missible on the outside of any mail matter. In addition to the name and address of the sender, which is required, it is permissible to write or print on Liiu covering of a parcel of tourtu-ciass matter, or on a lag or label attached thereto, the occupation of the sender, and to indicate in a small space by means of marks, letters, numbers, names, or other brief descrip- tion, tUe cliaracter of tlie parcel, but ample space must be left for the full address and for the necessary post- age stamps. Inscriptions such as ''Merry Christmas,'* "Please JJo Not Open Until Christmas, *' "Happy New Year,*' "With Best Wishes," and the like, may be placed on the covering of the parcels in such manner as not to interfere with the address, or on a card in- closed therewith. Owing to the great demand on transportation sjjace, patrons are urgently requested to make their packages as small as possible — preferably not to ex- ceed ten pounds in weight — as smaller packages will liave to be given preference in shipment, in order to acconmiodate the greatest number of persons. -tVdditional information concerning the prepara- tion and mailing of parcels may be obtained from locid postmasters who should be consulted when patrons are in doubt. Arrangements have been made to have this de- livery of Christmas packages elfected on Christmas morning. Without the fullest co-operation on the part of the public tiiis cannot be done. The Department urgently recjuests that all persons having Christmas mail for the soldiers and sailors, and the civilians il^road, attached to the army in Europe, obser\^e closely iIk' following directions: 1. Mails to reach the soldiers in France bv Christ- mas morning should be j)osted not later than Novein- ••<'!• loth. 2. Every package must bear conspicuously the v/onls *'( hristmas Mail," the complete ad«•* provenent in Plug since P«y1on Gravely made the tiret plufl that ever was made. r. 1. 6IIHEIT TOIKCO CO. DANVILLE. VA. D«rr. A GRAYELY'S. CELEBRATED I' -r - ^EFORETHE INVENTlOM ^'''^OFOUR PATENT AJR-PROOF POUCH WS GRAVELY PLUG TOBACCO -^ ""made STRICTLY FOR ITS CHEWING QOAUTY 3£S"JSi KEEP FRESH 'N THIS SECT lOK NOW THE PATENT POUCH KEEPS IT ^ " rpESHANP CLEAN AND GOOQ A LITTLE CHEW OF BRAVELY .SEr^UOH AND LASTS LONGER THAN A BIO tHEW .^""^ OF ORDINARY PLUG ..^:;t: — Wi New Features of War Tax (Continued from Page lo) the agency charged with the admiiu&tratioii of the new law and the collection of the taxes, it is not regarded that the Bureau of Internal Revenue shall find out and inform persons, firms or corporations of their re- sponsibilities. Such persons, firms and corporations must for themselves make returns, which m the course of administration the Bureau of Internal Revenue will '^'' Severe penalties are provided for failure upon the part of any person, firm or corporation to make the correct inv'entories and retunis required. In the collection of the tax that will apply to ar- ticles or commodities in stock on October 4, 1917, it is the purpose of the Bureau of Internal Revenue to make through its field force preliminary inquiries of every person liable to tax to ascertain his possesions in the way of taxable goods, and the amount of tax he is liable to pav. This preliminary inquiiy will be con- ducted over' a period of probably a week. With.n Ihirtv davs from the date of enactment of the new law, overv pe'rson, firm or corporation liable to floor tax, must file with the Collector of Internal Revenue, a tnie and correct inventory, under oath of goods .n his possession subject to this tax. Attached to the in- ventory must be a synopsis of the nn;entory and a statement of the amount of tax to bo paid on the goods covered bv the inventoiy. This is known as a tax-payer's return. Upon th* basis of this retuni and an analysis of tl^o informa- tion disclosed by the preliminary inquiry and the ax- paver's inventory, the proper amount of tax will Iloiermined. Pa>^ent of the tax must be made o rollector of Internal Revenue at the time of fibng Iho return, but pa>^ent may be extended to a d a te not exceeding seven months from the passage of the act ;;on the filing of a bond for payment. This bond miis^^ J ^ven with an approved corporate surety company in a penal sum of not less than double the amount of the tax, and in no case less than it^lOOO. The penalties for failure to comply with the le- nuirements of the law are for slackers. ^ TTpon ever^^ citizen ^-^ts the responsibdih f eon tributin^ to the utmost of his abilitv toward the s ^ cessful termination of the war J,^^, Y'^^.^. poii- Act represents the jud^ent of the TTnited f ^^^^^ \;^^^ Cres«^ as to what is the proper share for each c ^en To con ribute. This share is based upon the abdi of the citizen to contribute. It is. the ^^P.^^;-*;^^^^ therefore, of ovorv true American citizen not onh .av the full tax the law requires of ^i"^' ^"^J^^n- everv possible obstacle to the successful ''^;^^;;'; ^'^ "oVof the law bv the Bureau ^^TnternaJ ^^^^^^^^^ Under the circumstances :^,;^ ^.^^^ tem^l^^ ^ everv citizen to complv strictly witli the terms law, and to make it a part of his duty to see that other citizen does likewise. MANILA LEAF EXPORTED TO THE U. S. Herewith is a comparative statement showing by months the quantity of leaf and partially manufac- tnred tobacco exported from the Philippine Islands to the United States during the first eight months of lOKi and 1017: MoNth. 1916. (Kilos.) January 207 Fe] Hilary 19,881 March 17,30() April 7,193 May 9,332 June 12,302 July 223,279 August 10,110 Total 299,610 Increase 1917. (Kilos.) 101,480 205,228 327,353 126,414 513,660 250,151 142,709 383,61 1 2,050,()O6 1,750,996 (Not including chopped tobacco, which is subject to ^0.08 tax per pound. A kilo equals 2.2046 pounds.) This statement shows the stock of leaf tobacco in the hands of wholesale leaf tobacco dealers, as shown l»y the balances in their official register Ixioks, L-3 : Ddtc. March 31st, 1916. 1917. Location. (Kilos.) (Kilos.) Manila . . . 23,484,691 25,395,106 Provinces . . . 4,637,691 4,939,364 niic 30th, Total 28,322,382 30,334,470 Manila 25,304,874 20,833,447 Provinces ... 6,660,()50 5,404,026 September 30th, Total . . Manila .. . Provinces ...31,965,524 . . . 2(),247,259 ... 6,209,645 2(>,237,473 Total 32,456,904 Doci'inber 31st ^^'*"'*^'^ 1'5,784,330 inner .iist, pj.^^,j,^^^,g ...18,912,120 Total 44,696,450 (A kilo equals 2.2046 ])onnds.) F. H. HENDERSON PURCHASES FACTORY l'\ il. Henderson ol" tlie llendeisoii Tobac^^'o Com- ]);niy, Lexington, Ky., has recently i)ureliased from ^•' l*\ A'aughan of the (1. F. Vanghan Tobacco Com- P«in-, the old Bennett Tobacco Factory located on ^biynuni Avenne of this city, same will be used by the Henderson Tobacco ('om])any as a tobacco factory for ''•'iiidlijio- j*,iii-l<'v tobacco tliis eoniing season. Cigarette tobacco w^as born in Virginia. Ail the mellow charm of Dixie's sunshine is in it. That's why VIRGINIA TOBACCO — and no other — has that "snap" and "sparkle" to its taste that makes a cigarette a cigarette. THE VIRGINIA Cigarette Redmont NOTE : .^00 million pounds of Virginia tobacco ^vere made into cigarettes last year, as against only 62 million pounds of foreign to- ll icco. And Piedmont is the biggest-selling Virginia cigarette in the World. 5c and 10c a package One of a Series of Piedmont Newspaper Advertisements. 26 THE TOBACCO WORLD THE TOBACCO WORLD 27 E. *!• VK/% X V W*^ By Which Clear H.TWi. FOR FORTY YEARS ' Cigars Are Judged THE STANDARD Write for Open Territory Factory: Key We.t. Ha. New York Office; 203 W. Broadway | "- ■ M M »«t» 4»« — •• — TURKISH CIGARETTES CADO COMPANY, INC 145 Lifayette Street „ iFifty-Six BRANDS, c.d„ «{•'•—«- .M i.H M ■»- ■ M " New York City 10 for 25c 10 for 15c T. J. DUNN ut That, in brief, is the logic of the P^<>P; '^^^^^^ ^^^,,. n... is still another f^^^f^^^:;:^::^ acter, which applies not only to ^^^^ PJ^^^^^^^^ ^.^^^ ,tUor money out of showcase or sign space but o .^ ,,,ore^ All the tobacco used i^ of local production, the paper comes from Spain, .'hkI the box shooks, and all other materials from the T^iiitod States. With the exception of small quantities slii).ped to St. Thomas in the Virgin Islands, all the riirarottes made in the factories of the Compania Ano- Tiinia Tabacalera are consumed in the Dominican Re- public. The total output of the two factories is 25,000,000 eiirarottes monthly (the company also manufactures 1,000,000 cigars a month), consisting of round and oval- sliajH'd cigarettes of white and brown paper, under foui- different brands, i. e., **La Habanera," **La Fama," *' Sport" and *' Casino." The wholesale price of ail brands and varieties of cigarettes is the same, $10 less 15 per cent, or $8.50 net, per case containing •>00 ]^ackages of 12 cigarettes each. All of these brands retail at 2 cents per package of 12 cigarettes. The tobacco used is of the better class called ''to- bacci* de olor," the price of which ranges at present from $10 to $15 per hundred ])ounds. The cigarettes nsindly run about 40 pounds to the thousaml. There is only one other small concern besides the Compania Anonima Tabacalera making cigarettes in the noniinican Republic. — Cowwcrrr Bcporfs. LESLIE PANTIN Commission Merchant Leaf Tobacco & Cigars Consulado 142, Havana, Cuba HavuM Wareho IfMite 167 Telephone John 1942 M. LOPEZ & CO. Formerlj of CAUXTO LOPEZ & CO. ySuA'ABAjfficcos 90 Wall St., New York JOSE F. ROCHA C«bl«: "DONAIXES *• Havana Leaf Tobacco K«p«cialidad Tabacos Finos de Vuelta Abajo Partido y Vuelta Arriba SAN MIGUEL 190 HABANA, CUBA MILTON H. RANCK Packer and Dealer In Dome^c Leaf Tobacco Office: Cor. Duke and Chestnut Streets LANCASTE R, PENNA. Packing Houses: Strasburg and Lancaster loeb-nuNez tobacco CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 306 NO. THIRD STREET, PHILADELPHIA K. STRAUS & CO. Importar* of HAVANA AND SUMATRA Aod Paokw* of LEAF TOBACCO 3«1. 3«3. 305 and 307 N. Third St., PhHadelphia HIPPLE BROS. & CO. importert of Havana and Sumatra and Packers of Seed Leaf Tobacco Finest Retail Department in Pennsylvania 151 North 3d St, Philadelphia n. Rosen-wald (EL Bro. 145 WATER STREET NEW YOSn I 28 THE TOBACCO WORLD TOBACCO WORLD 29 Cork Tips Cork Bobbins BOUCHER CORK ft MACHINE COMPANY, Inc. 122.222 WEST 18TH STREET "EW YORK Uipt UNTtMOt If riiii iBd FiMT KMnhb Vitti fir Sufli Cirl lid rilci IM to NvtMt V CigarRibbons WM. WICKE RIBBON COMPANY gUnufuhirtn »f BMKtt. Gmlloms, UffHu. WOODHAVBW AVENUE. GLENDALE. NEW YOBK 1 OUB HIOB-ORADE NON-EVAPO«ATINO FUVORS FOR SMOHHC u< CHEWIHG TOBACCO FRIES & BRO.. 92 Reade Street. New York I - ■ " " THE YORK TOBACCO CO. -*!.»«..- LEAF TOBACCO „ aad W«r.fcoM.. 1« BmI CUA At«o.. TfOBI. PA. HANUrACTUBEH OF OOAl SCMAF TOBACCO 1. KArrENBUKGH , ^.n.h at Z»e C>.«.nut Street. Philadelphia. Pa. K„.or«. <« so.o„d.c.a.. mall n,at er ?« ^f ^,-|^J,'^ 3. ,ST». r„.l Offlct. I'hll«.Wpl.la. fa,, under ihe Act ot Ma P,.,.,: rnit-d S.a.». Cuba and Phl.lPPlnc I..and., «..00 .,;„•. ciina.llan an.l rorelgn, »3.60. The LtrfMt lal^Mleat Pttkr ul Exportw •! Aawtcu Leal ToImcm !■ Iht Ualted Statu. I G. O. TUCK &. CO. INCORPORATED LOUISVILLE. nY.. - - US. A. and Prices Solicited. All OUR ADVERTISERS Cigar Manufacturers Page American Cigar Co 4^26 Arguelles, Lopei & Bro ^ Bachia A Co., R. A. • 24 Bayuk Brother* ....* 24 Bobrow Brothers 22 Deisel'Wemmer Co 3 Dunn ft Co., T. J 26 Eisenlohr, Otto, ft Bros., Ia«>rporate4 J Fendrich, H _ "44" Cigar Q) CorerlV Gato Cigar Co., £. H. 26 General Cigar Co., Inc. 16,17 Lewis, L, Cigar Mfg. Co Corer IV Lopes, Manuel , 4 Lozano, F., Son ft Co Corer 11 Manila Advertising Agency 13 Neumann ft Mayer Co 4 x^ciiQAs Qc ••.▼ai ez ........*...••••*•«.•••••.•...•...■...••■..•••%...•«»•.•.. 4 Philippine Tobacco Co., Inc. — Portuondo, Juan F., Cigar Mfg. Co. i Rodriguez, SalTador Cover II Rodriguez, Arguelles ft Co. 4 Roig ft Langsdorf, Antonio 2S Sanchez y Haya C»v«' IV Union American Cigar Co S UMMnann, H Cover II Leaf Tobac^ American Sumatra Tobacco Co IS Ellinger ft Co., Ernest 28 Hamburger Bros, ft Co — Hippie BrM. ft Co 27 Kaffenburgh ft Sons, 1 28 Loeb-Nunez Tobacco Co. 27 Loewenthal ft Sons, S Front Cover Lopez ft Co., M 27 Neuberger, Heinrich 28 Pantin, Leslie 27 Philippine Tobacco Co. — Rocha, Jose F. 27 Rosenwald ft Bro., E 27 Straus ft Co., K. 27 Tuck ft Co., G. O. 28 York Tobacra Co. 28 Labels and SiqypUet Page American Lithographic Co Cover MI Boucher Cork & Machine Co 28 Frankau ft Co., Adolph 4 Fries ft Bro 28 Heywood, Strasser & Voight Litho. Co Cover III Miller, DuBrul & Peters — . Pasbach-Voice Litho. Co _ Racine Paper Goods Co. Cover III Schlegel, George Cover III Smith, Garrett H Cover III Steiner, Sons ft Co., Wm. Cover III Universal Tobacco Machine Co. if Wicke Ribbon Co.. Wro 2B Cigarette and Tobacco Manufacturers American Tobacco Co Cado Co., Inc. 25 Krinsky, I. B 26 Liggett ft Myers Tobacco Co 30,2$ LorilUrd & Co., P. 3 Melachnno ft Co., M •••.•••.•■.... ......Cover II aaoms ec v^o., z^niisp ................................................. ,.,... .^ Patterson Bros.* Toba 30 THE TOBACCO WORLD * .M Tobacco Merchants' Association .-^ . . Ti 5 Beekman Street Registration bureau^ new yqrk city Schedule of Rates for Trade-Mark Services Effective AprU 1, 1916. Registration (see Note A), $5.00 Search (see Note B). 1-00 Transfer, '^ Duplicate Certificate, the Tob.cco Mer- If.te A-An allowance of $2 will be made to member, of the Tobacco chants' Association on each "8»s*"*'°?- .:.,. necessitates the reporting of «nore Note B— If a report on a search of a title 9|,Y*'" additional charge of One than^'un (10) ti.tles%ut less than twent^^one g^'^^f^^^^^.i ^^^^^^ S!'— Po»arj$1.00) w.ll _be made. ^ If ^>t^«^^^^^^ ^^ additional cWjje^ of Jwo D< CLASSIFIED COLUMN The rate for this column is three cents (3c.) a word, with a minimum charge of fifty cents (50c.) payable strictly in advance. -M— ■■— W M • For Sale. »*AMnTrAf-riwFR«; ATTENTION— 1000 cases of sound 1911, 1912. 1914 and 191S, in part. Address H. Rippen. Pertli Amboy. N. J. ►i2 00) will be made, and 8<>,ai^ additional en ^ reported. «„, 151. "The Tobacco World." , . conaiiion. r-Kii m '*"•"-■',.-; Box 151, "The Tobacco World. REGISTRATIONS CAMP JACKSON :-^0 394 For cigapc^^ ^C,'^' dlS^'^T^l^Js'V^^l ^ifpt/mber 24, 1917. Her- 1917. American L.tho Co New \ork L'JJpjjjE) :-40.398. For ^^rrf cig17etra^AoK iTp^tLbl^O, 19}7. P. W. Toz- zie, Weehawken, N. J *«Korrn manufactured in all its °ro^Ss'^^f^e^n;;:ri8^9r Tr?merr„ Tobacco Co., New OUT THe"rE:-4O.4O0. For tobacco -»-f»ao "New'York°CUy. J'EStl-^^- °f'oV°Mc^o»c\'1. October. ^^^S,^;. Sii'^«nNOR.L40406 ■ fS? all tobacco products. Octo- BADGE OF HONOR.— 40,wo.ro ber 4. 1917. American Litho. <^o., .New TRANSFERS . u n HUM DlNGER:-29.5n ^Tobacco L«tV For dgars - V^ob^wa! ??a^^c7rt/lo^Joe 'G^^r^e^n^y ?a."a?e\°nwood. S. C. September SpVmSH TRAIL HAVANA SMOpR:^*.^^^^^^^^^ ^^ ^4«'"frltsl'S7o'pa:rj.''^'e^.ey, Quincy, F.a. Sep- w'i5'^Ed'g&:-«.3|8 acco Rcg^tered July 16 IVW, y^^^^^ ^.^^^^^^^ ^^ Co Wlmerdmg, Pa. l""',, ,0,7 Jersey City. N. J., September 22, 1917. BRAZIL TOBACCO CEOP The Brazil tobacco from the Bohia District sold m 1016 was the 1915 crop, which was harvested between A, lit and December and not shipped before March 1, foTtie of double duty levied on all tobacco ex^ lort.rS?ore that date. The object is to secure a Coughlv seasoned article. Tobacco was affected by he war because it was sold in Europe and especially in Oermanv Various expedients have been tried. In 9i?i"ud. was exported to the United States on Eu- op an account. In 1010 Holland bought largely. No.^ in 1917, little is going to Europe; Argentma is atag a irreat deal, and in .luly about one-half of the crop was unsold. The vield was about 350,000 bales of 154 Toll in 1915 and 250,000 in 1916, and is e^niat«l St 500,000 in 1917. The average P"-'"^^ "^^'^J , ket was 61 <; cents per pound m .191.) and 14 :: cent in 1916. ^■°-,!^.'-i7Sl-'°'F.?;7."%"fe"-^rd"ASJ.^S^ ,^R SALE-R«..dio. H...n. .hor.. pure and c'^..,-;- .gSHI "."iiU ,u.ii.r''Edw"n''At.x/n'de? & c'o'.,t^ "w.... S.r«.. N.. York. Want«d. m HAVANA SHORT^Pur. V«...; fin. .r,m.. U.P... 353 E... 78th S.,«. New York. Situation Wanted. 242, Reading, Pa. ENGLISH POSTAL REGULATIONS AMENDED The Post Office Department, in accordance with information received from the Postal Admmistrat.o'i of Great Britain, announces the amendment of the pos- tal regulations covering special vrohi\>^tu.^ ^n i^^ regular mails, making paragraph (c), section 94 cov erS^ Great Britain and Ireland, read as follows 'Sacco, except samples of unmanufactured tobacco which are delivered upon payment of an entry dutj ot "rshiUings; extracts, essence and other ^ncentra- tions of tobacco, coffee, aa well as mixtures hereof. In the above the word "unmanufactured re places "manufactured" and the entry- duty has been increased from one shilling six pence. The fttand^*^*** ot America LoriUard*. Snuff , : £•*• "/,^ RaU Road MiU. Snuff, E.t 825 GaU & Ax^8 Snuff, : £•*• i^^i ALL OF THE OLD ORIGINAL Maccobops - ILoppees-HIgh Toasts Strong, Salt. Street and Vlain Scotchs MANUFACTURED BY GEORGE W. HELME CO., Ill Fifth Ave., New Yort «|fj— ■« ■■ ■■ M- 4. GARRETT H. SMITH, ^ ^ "«* c.n.dia« *»-■*.*» Reoregentative for COMPANIA LITOGRAFICA DE LA HABANA Finest Imported Cigar Bands and I abeU. Also GUMLESS Bands j NEW YORK OFFICE (Phone. Gramercy 1754) 106 E. 19th ST. I __, „ . ■ Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE q INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Owners and Manufacturers RACINE, WIS.. . . . . U. S. A. Established 1834 WN. F. CONLY & SON Aactionccra and Commission Mwchanti 27 South Second Street, Philadelphia REGULAR WEEKLY SALES EVERY THURSDAY. CIGARS, TOBACCO SMOKERS' ARTICLES. SPECIAL SALES OF LEAF TOBACCO. CON- SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE CIGAR BOX LABELS BANDS AND ADVERTISING me/miz/y NEW YORK MANUFACTURER OF ALL KINDS OF 22nd St. and Second Ave., X^(^ NEW YORK ^^1 Cigar Box Labels AND TRIMMINGS. CHICAGO, 10.5 WKST MONROK STREI«rr, LOUIS G. CAVA, Mgr. HIGHEST OU*llTY CIGAR BANDS SHOW CARDS FOLDING BOXES. ETC. W!*- til .j*.'^ .,..v .' ^' ^^i^^NKy. JLL TOBACCO NOVEMBER 1, 1917 WORLD -«« n ■■—.,! H^^H^— n^_i>. -** ■ ■■ — -- " -1 ■■— »— ■'■^— if* PORTO RICO STRIPPED and BOORED P. R. SHORTS From only tKe cKoicest districts in PORTO RICO FANCY UNSTEMMED DOMESTIC TILLER We are pleased to send samples of any grade upon request S. LOEWENTHAL (EL SONS 123 Maiden Lane New YorK City '^l' " ■»«^.H^— «»^^«| |»^^H ■■- '**~~"^— **——*• " - - 111 .11. .ii.^_aM^a>- -■»■ « "t* made: in bond FINE HABANA CIGARS The Stability of a Nation rests on a Standard of Value - your Business, on Merchandise of Standard Quality Excellence of Quality and Workmanship Are Combined In Charles the Great ■ Cigars A VALUABLE BUSINESS ASSET TO EVERY UP-TO-DATE CIGAR DEALER SALVADOR RODRIGUEZ 7* -~^^ I/J^ This is the brand that is leading the trade everywhere to a full appreciation of the value of standard made cigars The ''CHARLES DENBY" satisfies the smoker because it is good, and the merchant because it sells. H. FENDRICH, EVANSVILLE, IND. Makers of good cigars for over 67 years F. C. LOZANO TRADE MARK liq. I. S. rat. OftKi j. M. LOZANO F. LOZANO, SON & CO. a S. BONDED CIGAR MANUFACTURERS Makers of the Famous *T. Lozano'' Brand Clear Havana Cigars OFRCE AND FACTORY; TAMPA, FLORIDA New York Address, 437 Fifth Avenue + ,|(._ia— aiH^a M. MELACHRINO & CO., Inc. EGYPTIAN CIGARETTES You Cannot be Mistaken if You Stock the Easiest Sold Cigarettes M Melachrino & Co., Inc., are purveyors and supply all the Courts, Embassies, 120 Clubs aud 360 Regimental Messes throughout Europe CRA.p DEPOTS OF i^;^^^^^' St^J.«£rSa-.?e-K ^^t^.'^tz^.^/j^'-^l^ ■^ aSoES IN THE PR^aPAL CITIES OF THE WORLD PRICE UST UPO.N APPLICATION 1790 BROADWAY, NEW YOFK ■+ M «— «■— «^— ««-^»- til M— IM 'I*- THE TOBACCO WORLD •—i La Flor de Portuondo « EL GRANDE" The CIGAR MFG. CO. PHILADELPHIA ? «-- ™»s;: JUDGE FOR YOURSELF COMPARE WITH ANY 25 CENT CIGARETTE "mmi'.-miiiri. OM4/? andLfpumS^^uiiv^Mi ROCKY FORD «^GIGAR^ MANUFACTURED IN OUR NEWARK, N. J, FACTORIES HAND HADE DEUCIOUS FUVOI We also manufacture, at our several factories located at PllTS- BURGH, PA., a very attractive and extensive Ime of Cigart and Stogies to retail at 5 for lOc — 4 for lOc— 2 for 5c and 3 or lOc., giving the Jobber and Retailer an exceptional margin of profit. UNION AMERICAN CIGAR CO. Genera! Offices, Pittsburgh, Pa. For Gentlemen of Good Taste _^ rc// San Felice CIGARS '"■'.N O?'-" The Deisel-Wonmer Gmipany LIMA, a CIGARS reduce selling cost- because an ever constant demand, created by Cinco Quality, insures a quick turnover o^ stock. LONDRES CONCHAS PANETELAS OTTO EISCNLOHR & BROS., - INCOOPORATI^I^ THE TOBACCO WORLD E V e r y w here i Quality Cigar Labels and Bands •A EFFICIENCY! PROMPTNESS! SERVICE! ADOLPH FRANKAU &. CO. INCORPORATED 129 FIFTH AVENUE, NEW YORK TRADE MARK SelUng Agent, for Heywood. Stra..er & Voig Litho. Co. Cigar Box Labels, Band, and Trimming, of the H ghe.t Quality HARRY PROCHA^KA, Manager Cigar Labal Dapt. Monarch Size — Conchas Size Selling at 5 cents Straight jlsic Your Jobber NEUMANN &i MAYE:K CO. Man\»fact\»rera Office 117-123 S. 2nd Street. PHiUdelpHia, Fa. m ■■ ^. ■■ ■■ 4m_ E6TABL1SHED 1M7 . Y. Pendas & Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "OUALITY" Office and SAlcirooin* 80t-«)3 THIRD AVE. NEW YORK OTY _i The standards ot America Lorillard*8 Snuff , : E.t. 1760 RaURoad MiUs Snuff, E.t. 1825 Gail & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccobot;s — V^appees — High Toasts Strong, Salt. SWeet and Plain Scotchs MANUFACTUREO BY GEORGE W. HELME CO., Ill Fifth Ave., Mew York U. S. lOFWENfUAl S LOt\\FNTHAl B lOFWENTHAL S. Loewenthal & Sons In.porters of Havana and Packers of I., af Tobacco 123 MAIDEN LANE. NEW YORK ■ Ml YEARS OF EXPERIENCE HAVE MADE PUNCH ^ Cigar Vith Hardls a Rival I MANUEL LOPEZ, Proprietor. 28 R'^" ^t.. Hatana. Cub. : tUfiOST MIIMOEI. «-«l «0~-Utl«. t»S nrW AK.. HEW TOU ▼ II ■ ■■ — ■»■ " ■ HAVANA CIGARS Ro^Y J The Leader In all the World's Markets 0. S. tepf-wtotiTi: W«. T.Tiylif, 98 %nU St.!I.Y.CItT. Just the place for TO'BACCO jVfEN Hotel LeMarquiS IJ EAST llA STREET. (4 door, from Fifth Avenue^ NEW YORK CITY In ,h. h»r, o. .he Whole«le District two blocl« from P.nn^-l- v.„l. S...ion; five minute, from Cr.nd Central Station. The mo., central American plan hotel in the "\^^^\^Z private b.th and me.1. from $3.50 a d.y. or from $2 a d . without meals Illustrated bookie, and guide m.p of New Y<^k -|2rC if you menrion Tobacco World. Addre« John P. Tol«>n, «g ••-^■••l' Volume 37 THE TOBACCO WORLD Number 21 Esublished 1881 A SEMI-MONTHLY For the Retail and Wholesale Cigar and Tobacco Trade $2.00 a Year PHILADELPHIA, NOVEMBER 1, 1917 Foreign $3.50 How Shall the Retail Dealer Play the Game ? By Harry A. Earnshaw Copyright by The Tobacco World 3. Cashing In on the "Advertised Brand." THE term ** advertised brand" as used in tlie cigar trade is rather loosely applied. The expression io made use of generally to indicate cigars that are known and sold everywhere in the United States, or practi- cally everywhere. The word advertise originates in the French avertir or advertir, meaning to give notice to, to inform, to warn, and has its root in the Latin woi'd advertere. The strict definition, therefore, of the verb transitive to advertise is, 'Ho announce publicly, especially by printed notice." In the popular conception, advertis- iiiLT is the art, science or process by which commodities or sendees aie brought to the attention of tlif buying public through the me- dium of type, paper and ink. When we speak of an article of merchandise as one that is **a«lvertised," w^e think of it first as an article whose virtues and achantages have been extolled in th<' ]iages of magazines and news- jKipers; second, as an article that lias been reproduced in ]nctures and described in brief sh^gans or catiii - phrases ui)()n the bill- hoards. AVe mav think also of the use in such a con- nection of street-car, subway or elevated i)lacards. In the cigar business, however, the number of suc- cesstul brands that continuously use magazines, news- papers or billboards or the other mediums mentionenerally acce])ted sense, has been ap])lie(l thus far «>iil\ in a v^<'d brands" is really trilling when the total number 'The province of a cigar mer- chant is not to tell the people what they want, but to sell them what they want. The dealer is a public servant. If he will drift with the current of public desire, it will carry him to success. If he tries to stem the tide with the barrier of his own ideas, the torrent will overwhelm him and he will be buried in the sands of failure." of cigars annually manufactured is taken into consid- eration. More in favor with the cigar manufacturer is that character or method of publicity exemplified by litho- grai)hed window displays, tin outdoor tack signs and a wide range of "novelties." But some of the biggest sellers have never used a line of type advertising in the magazines and newspapers and but little of the other fonns of publicity except perhaps window dis- plays. I exempt from this statement trade-paper ad- vertising; I am speaking now only of advertising de- signed to appeal to the smoker. Trade-paper advertising, in the right kind of trade paper, is a powerful factor in successful cigar merchandising, because it goes direct to dealers through- out the countiy, and, as I have intimated in a former article and shall elaborate upon later, it serves to make a brand the more valuable to one dealer because it insures a wider distribution among other dealers. The point I wish to make per- f ectlv clear is that the term ' ' ad- vertised brand," as used gener- ally by the trade, really means something quite dilTerent from the temi as applied in other lines of business. In the cigar trade "advertised brand" simply means "well knowni" or "in demand.*' The term infers a cigar that is practically a national seller. It is this kind of merchandise that 1 shall have in mind in appealing to the dealer to "cash in on the 'advertised brand.' " A much better term for the character of merchandise we have in mind would bo "]>opular brand." The process by which a cigar becomes a "popular brand" is so long and complicated that it will hardly (Continued on Page 25) 6 THE TOBACCO WORLD THE TOBACCO WORLD Loyalty in Business By J. R. McCleskey What Do You Know About Rent ? By Gordon W. Kingsbury LOYALTY— a large word of large meaning. Neither J you nor I can begin to comprehend it in its entirety. Loyalty to right principle, loyalty to '*self,'* loyalty to your work, loyalty to your country, loyalty to your friends and loyalty to your ideals— there are many de- mands of loyalty, and, therefore, it is highly important that we have a right understanding of these demands and how to meet them. Shakespeare said: **To thine own self be true, and it must follow, as the day the night, thou canst not then be false to any man. * * To accept these words literally might lead one over a rather rough road of experience, which sooner or later would have to be retraced in order to get back on the right track, but by looking beneath the surface, it is very evi- dent that Shakespeare meant to convey a much deeper meaning than is at first apparent. In speaking of being true to *' Thine own self,'' Shakespeare of course, had in mind the per- fect standard of the true ''self," and not the selfish, grasping, false * 'self. ' ' If loyalty demanded that we be true to our false "self," then loyalty would be one of the basest instead of one of the high- est qualities of character. By being loyal to the perfect standard of our true "self" and continually striving to reach that standard in our daily work, we cultivate true loyalty that makes it impossible for us to be " false to any man. ' ' Loyalty, like honesty, must be based on right principle, and not practiced merely be- cause it is the best policy. The first demand of loyalty is that we be true to the right, and if we are genuinely loyal to that which is right according to our highest understanding, we will have little trouble in meeting all the other demands, such as loyalty to "self," loyalty to country, loyalty toi our fellow-man, etc. When we understand something of the true mean- ing of loyalty, we naturally turn to find the practical application of what we have learned, and in so doing we at once realize that there is no department of life This series of Selling Talks conclude with this issue. Mr. McCleskey's straightforward way of presenting the qualifications of successful sales- manship has aroused much favorable criticism in the trade, and so we are asking him to write another series for us. This series will deal with the mental processes that make a business man either a success or a failure. Mr. McCleskey believes in calling "a spade a spade", and the same easy, clear style that characterized this first series is also a feature of "Character Talks to Business Men." where genuine loyalty is more needed than in the every- day business life. Loyalty is literally the very back- bone of all business organization. The employer is absolutely dependent upon the loyalty of his employees in order to succeed in his business, and likewise, em- ployees muS't have the loyalty of their employers if they would attain any degree of success in their work. A business finri, in order to grow and prosper, must give loyal service to its customers, such service as will in turn win the loyalty of the customers to the firm. There are a great many staple articles of more or less uniform quality and price sold by many different firms in the same line of business, and yet some firms build up a large and profitable business, while other firms selling the same goods to the same class of trade meet with failure. The firm that succeeds does not succeed because they sell the goods at a cheaper price, nor is it necessarily that they sell a better quality of goods, but it is because they have devel- oped a spirit of genuine loyalty throughout their own organiza- tion, which has naturally spread from the firm, through its sales- men, among the customers. In the first place, the firm is loyal to its salesmen, the salesmen are loyal to their customers, and in turn the customers feel a sense of loyalty toward the salesmen and toward the firm, thus forming a complete circuit through which the current of loyalty operates unbroken. The standard of success of any business firm is determined largely by the standard of loyalty that is maintained in the organiza- tion, and between the firm and its customers. It is highly essential that a general prevailing spirit of loyalty be maintained in every business organ- ization, and this, like any other general result, can only be acquired by developing the desired quality in the individual units that make up the organization. Loy- alty cannot be installed in an organization like you would install an electric light system in a building; it is a quality of individual character that must be devel- oped in the individual— you and I— and as each indi- vidual in a business organization learns what loyalty (Continued on Page 21) HOW much rent should I pay? When should I pay it, to whom, and to what account should it be charged! These are accounting problems that face nearly every merchant, and their answers, though simple, may spell success or failure, especially in a new business. I know of one embryonic vendor of merchandise who could not see why rent should be charged as part of his cost of doing business while he had a separate income from some bonds which took care of his rent. Soon his landlord raised the rent and the revenue from his interest coupons would not take care of the monthly item. He borrowed money from another account for a time, but his high financing soon led to permanent em- barrassment and ultimate bankruptcy. Rent is defined by Webster as "a periodical payment for the use of property.*' This is a sim- ple enough definition and for our purpose covers the usual inter- pretation of the term. The question, **How much rent should I payf is a hard one to answer. There are many con- ditions which may alter your case from the general average, but unless you have some good rea- son for doing so, your expense for rent should not be over two per cent, of your total net earnings. Rents are naturally higher in a city. They also vary with the location of your store. Rent on the main street may be several times as high as rent one block away. The law of supply and demand is a big factor in gov- erning rent. If stores are scarce the rates are high, but if a slump strikes a town watch out for a tumble in rents. If you happen to be looking for a chance to move — move then. There is a very easy way to check up your land- lord if he raises your rent. Without much trouble you can secure an estimate of what your store or place of business is worth. To allow the owner a fair return on his investment the rent should be about ten per cent, of this value. Upon such a basis your landlord can net six or seven por cent, after he has paid taxes and interest. If he is charging you a rent that is much in excess of this esti- A progressive business man should consider the rent he pays as one of the most legitimate and one of the most necessary costs in his business. Naturally he should try to keep this item down, but he should not make the mistake of saddling this ex- pense on any one part of his busi- ness. If you operate a chewing gum stand, part of your rent ex- pense is a share in the cost of operating the gum stand. Just be- cause one department of a business makes more money than another part is no reason why it should carry the rent expense of the whole business." mate, you are paying more rent than the store is worth. Under such circumstances it would be cheaper for you to buy the store and pay rent to yourself. Many good business men argue that it is better business to pay rent than to own your establishment. This is undoubtedly true where rent is low and vacant stores are plentiful. On the other hand, the merchant who owns his own store is not bothered by a sudden rise in rents and cannot be ejected unless it is for non- payment of taxes. A proprietor who owns his own establishment is mor6 certain of his costs. He can also have the mental satisfaction of feeling that he is in every sense a citizen of his community. There are as many different times for paying rent as there are days in the year. The principal thing to remember about the time of pay- ment is to pay rent when it is due. If possible, pay by the month and have the date of payment come at the same time you are in the cus- tom of paying your other bills. Don 't ask your landlord to collect the rent ; send it to him. Be sure to pay by check and note in the lower left-hand comer of your check such an item as **Rent to Dec. 1st." In order to cash your check the landlord must endorse it, and he cannot help seeing just what you understand that this check covers. In case a dispute arises later, you will have strong evidence to support your claim. If the landlord sees that you mean business and also knows that you pay promptly, he will be much more liable to make needed improvements than if you treat your obligations lightly. Treat the owner of your es- tablishment with the respect that is his due. There may come a time when you will want to borrow money and the landlord's statement as to the way you meet your monthly obligations may have considerable weight with your banker. Rent should be paid to the landlord himself or his duly authorized agent. If you pay to an agent, be sure that he has the authority to receive money for the owner. You deal with an agent at your own peril and there are many would-be agents who are glad to collect the rent if you are willing to pay them. By remitting with {Continued on Page 24) 8 THE TOBACCO WORLD THE TOBACCO WORLD Selling the Dealer By E. C. Hull, In '*The Burning Question'' A DEALER wiU say to me, ''Mr. Hull, whenever I get a demand for the brand I will put it in,'' and then I proceed to argue with liim something on these lines: *'Mr. Dealer, I'm going to give you credit for the fact that you have no doubt taken this initiative with some brands, and placed them in your case, because you felt that they were meritorious, and that you could build up a business on them. Your next-door neighbor, perhaps, had some call from your efforts on the brand and stocked them. His business never became sound and healthy as he was not really interested and was simply taking your overflow. ''You are co-operating with the manufacturer and distributor, and introduced the brand to the consumer because you personally felt that it would suit his taste, and bring him back to your store. The more your store became the headquarters for these particular smokers, the less overflow there was for your next-door neigh- bor. ''Your cigars were in better condition, and gave the consumer a more satisfying smoke. Your neighbor was simply there to serve, not to sell, while you are in business to sell and serve. *'Mr. Dealer, getting down to the brands that I am representing, you say, 'create a demand and 1 will put in the brand. 'Now you've been in business a num- ber of years. You probably remember when most of your standard products in cigars, cigarettes and to- baccos were intro. EDITORIAL CHAT AND COMMENT — w. " »■ ■■ M- ■— ll^t A NUMBER of the popular Philadelphia brands, in standard sizes retailing at a nickel have been J ^^nced to a price where the retaUer must sIu them for" SIX cents or starve. It is well to note, howeve? that only one factory has had the courage of its ToIv[ct ons aiid has offered the trade no alternative. To o^minds the movement has been weakened by the offer of f h^f fj T^ ^^ ^ P^^" ^^^^^^ ^ill ^^able the brlnd to be sold at five cents And the movement has been fur ther weakened by the failure of concerted action As the days go by it becomes more evident that tho old "cat and dog'^ spirit must be straSed or U wUl strangle the industry. New problems aSd new com - oTfiilHT^'vf ''T^ ^^^^^^' *^^t th^ ti^e is at ha d to stand together, to work in harmony, and to d s fhe3«T.*\^.'*'?^f hand those who would sacrifice iL TW^fi^ • '""^^'/^ ^^^ ^^^'^ individual advan- W Af \il A V^ no stronger than the weakest mem- Zii ' T^'T^}''^^ '} ^'^' thin-blooded relatives to bat- tle for and with, it, too, will show symptoms of anemia, llus is not a time to wait and see which way the tide of prices is going to run, and then jump in on the ^nnnIng side. The success or failure of the old sizes at six-cent pri(^s could be established in a few weeks It every manufacturer competing in the nickel class would increase his price, so that it would be compul- sory for the dealer to ask six cents. While there are .standard sizes remaining on the market at five cents there is bound to be a division of trade, part of which will continue to smoke the standard size, even if fewer ot them, at the six-cent price, while another part will Hop to a brand or size still selling at a nickel. There are several things to be considered and one ot the most important is that it is better to have a smaller volume with a fair margin of profit than a largo volume with no profit at all. This, we believe, has been one of the fundamental factors in the advance price movement. ^ Again, take the factories that mav maintain the old pnoe. Labor is so scarce that thev can hardlv take on any more business if it is offered them. And mean- while their profits per thousand are dwindling as thev roach a time when they must begin to work up the to- nacco purchased in the present high market. Further, anticipating, perhaps, that the increase m price would probably precipitate another demand lor higher wages, some of the manufacturers have vol- untarily raised the wages of their cigarmakers $1 a Tliousand. Workers will naturallv seek the market ^vhich pays the highest prices. The factories holding to the old prices will not be able to make this increast.. •wm with such factories a strike would quicklv wipe out any margin of profit. If present conditions obtain it is quite probable that the majority of the sales will eventuallv nin to the nickel sizes. One retailer who raised his' price to SIX cents on the 19th stated on the 27th that on a brand we^ fifl -^"^ ^""i^ '""'^^ ^^^ ^ ^^^k his total sales fTnf o ^ '''^^'*'*" ^"^^ «*^^^s in the residential sec- tion are more successful than the cigar stores in the to nT'i """"^T' ^^^ the reason that a smoker will have « pSnL ee T.*' or ^o without. In the business section a ^nvass of twenty-five stores showed seventeen that had not raised, but it was due in every case to stock on hand purchased at the old prices. They now have time to decide whether, from the experience of those who have raised, it will be better to stock the smaller sizes to sell at a nickel or to ^^i behind the six-cent cigar and push it. But the situation will be compli- cated as long as any number of competing brands can be obtained at a nickel. It is obviously to the great advantage of the dealer to sell the six-cent cigar. His profits will be $17 a thousand as against $12.50 a thousand on the old prices One thing is certain— the good will built by a trade-marked article after years of effort and adver- tising cannot be destroyed in a week or a month or a year. It has a permanency that the greatest disaster cannot immediately destroy. No manufacturer with the best interests of the trade at heart can fail to take the step which will help to place the retail trade on a firm and prosperous basis. As long as there is a choice for the consumer, so long will he make it — and no longer. THE merchant who is looking for ideas and sugges- tions to help him in his business will not fail to read carefully the article appearing in the November 15th issue of the TOBACCO WORLD, written by Mr. Eamshaw, discussing, "The Opportunities of the Holi- day Business." The holiday season is going to be a different one trom any that most of us younger men have known. Brothers, relatives and friends, in manv cases, will not join together as formerly. Our thoughts will not dwell so much on those at home as on those not at home, those who are in the cantonments or overseas preparing to defend with their lives, the rights of civ- ilization. With this thought uppermost in his mind, Mr. Eamshaw has prepared, in addition to a number of good suggestions along general lines, several window cards that cannot fail to bring business, new business, to the dealer who uses them. There will probably be a larger amount of buying of cigars, cigarettes, tobacco and pipes, done bv'wo- inen this voar than ever before. Anv old brand won't do for the husbands, brothers, sons and sweethearts this year. The bnvins- will be a little more particular the money consideration will probablv bo jrreater and more thought will bo g-ivon to the purchases of the 'gifts that will ploaso "him." 10 THE TOBACCO WORLD THE TOBACCO WORLD 11 THE CIGAR CLERK By A. T. Garrett I WONDER how long this here war is going to last anyway," growled the Street Car Conductor as lie grudgingly added the few pennies which the gov- ernment exacted for war expenses. "On the level," replied the Cigar Clerk, *'I donH know. So many people's been asking me that fool question that I just wrote President Wilson, Lloyd George and the Kaiser, but they never answered, and seein' Sam Lloyd's dead, I just gotta own up and say that it's too much for me. The way Haig is poundm' that German line is sure keepin' the Heinies busy duckin' the shells, and they're licked right now, but as long as they can kick poor old Russia in the shins I s'pose they'll keep up the bluff. But what are you kickin' about? You ain't gotta go, and if you're goin' to roar because Uncle Sam nicks you a few pennies a week on your tobacco you're a bum patriot. **0' course it's the ultimate consumer that's alius got to be the goat, for it's human nature to pass the buck along, but guys like you what think they've done their dutv when they stand up while listenin' to the Star Spangled Banner or give three rousin' cheers whenever the movie theater flashes the flag on the screen, are goin' to have to kick in their little bit whether they like it or not. ''This here war is puttin' an awful dent in the bank rolls of the interested nations, and there's liable to be quite a rush of crowned heads to the pawnshops for the purpose o' hockin' the imperial jewels, but it . ain't puttin' all business to the dark and gloomy. Fer instance, it's ^oin to help the tobacco trade a whole lot, due to a chanp:e in public sentiment. *'Say, do you know a few years ago, if a real he- man smoked a cigarette his employers would hold a secret counsel and debate whether it would not be to the best interest of the firm to tie the tomato recep- tacle to him. There was an an ti -cigarette society which proved by statistics, which you can prove anything by if vou ^et the rigrht kind, that the manhood of the nation was beinc: slowlv undermined by its insiderous poison. Alovsius P. Rwavzey in a lecture before the Tuesday's Ladies Club related how a once honorable and hisrh-minded bank president indulged secretly in the vice of cierarette smokin' and one dav sneaked homo and beaned his wife with an ax, and then slid with all the eoin in the vault. Little Robert Reed was fenfnrod in u five-reol moyie, and at every social enter- tainment some blonde in a white dross and blue sash was sure to make a hit by reeitin' *The lips that touch tobacco shall never touch mine.' ''Then after they got to fightin' over there in Europe, what did the boys in the trenches ask for? Chocolate sundaes, salted peanuts, bedroom slippers and perfumer>^? Not by a darned sight. They wanted cigarettes, cigars, stogies, smokin' and chewin'. When they'd bring some poor guy in all shot to pieces he'd tell 'em to stick a cigarette in his mouth while the surgeons fixed up what was left. "One actress bought a million cigarettes for 'em because she'd been right there on the ground and knowed what they'd appreciate, and the soldiers' to- bacco fund has become the most popular subscription stunt in the country. Public sentiment has changed a whole lot in the last three years, and believe me, it's goin' to result in the repeal of a lot of damfool legis- lation that's been put through in some States, because bughouse agitators buffaloed hick legislatures. "Anyway," said the Conductor, "I think Presi- dent Wilson is makin' a mistake keepin' them fellers in his cabinet. He oughta make a change." "Sure you do. That's the priv'lege o' bein' a free Amurrican citizen, you can criticise the govern- ment without speakin' in a whisper, while if you hap- pened to do it in Germany they'd indict you for this here, now, lazy majesty and shoot you at sunrise. Why, you poor simp, whadda you know about the sit- uation those guys are up against there in Washington! You don't think no more o' knookin' the president than you do o' knockin' down a fare. I'm fer backin' him up strong even if down in my heart I think he's doin' some thin' wrong, because I reelize that I don't know all the ins and outs and besides I gotta give him credit for havin' more brains than I got or I wouldn't be here. Whadda you know about the science o' govern- ment when it strains your alleged intelleck to jigger a slipped trolley wheel or to short change a passenger and get away with it! You couldn't paddle a canoe without upsettin' and yet you pan Daniels because he don't run the navy to suit your idees. You ain't really got any opinions. Like a lot o' other half- baked critics you get your stock of bull con from the newspapers what mold public opinion because the soft stuff in the beans of most of the readers is easily molded. Hot air, mostly, Alonzo, hot, air. Take it from me, discount ninety-nine per cent, of the bunk that you lamp in your fav'rite daily, and if you wanna play safe don't believe anything in the paper but the date line, and to be sure, check that up with the calen- dar. "Freedom of the press is a grand and glorious constitutional privilege, but some o' them birds what have their hammers out for the administration ought to be in the place where their friends could see them only on Tuesdays and Fridays in the presence of an armed guard, with white paper and typewriters on the embargo list." "Whadda think o' this here embargo on nooterl nations 1 ' ' "I'm strong for it, Alonzo. I ain't got nothin personal against the squareheads, the Great Danes or the Tulip raisers, and they have my best wishes. But T figger that one hungry Swede means three starved Germans, and the Crown Prince ain't one o' my cus- tomers. If they want to split their eats with their kind and lovin' neighbors, I ain't gotta word to say, but when the stuff that gives them strength to stick bayonets into U. S. Uniforms comes from over hero, it's different again. "Is Brazil comin' into the war goin' to have much effect?" "Well o* course we all know Brazil is where tlio nuts come from, but, you know every little helps. Cheer up, Alonzo, and believe that everything is comin' out all right. I recommend that you go over to the ten- cent store and buy a record called 'What kind of an American are You'; then you go home and try it on your grafonola." One of the eye-catching advertisements now being seen by the people in your territory. She Neb) Edition of ''She Official Rules of Card Games .*» will sell to almost everybody who buys cards. Thousands of copies sold by dealers every season. Order from your jobber. would QU bid ? Sell special packs and supplies Which you do not carry in stock from our catalogue Contains complete descriptions, illustra- tions and prices of educational games, fortune telling cards, small juvenile toy cards, pinochle packs, " 500 " decks, etc. Send for it today. It is free. To improve your judgment and foresight, play cards, lo play your favorite game correctly, send for the C^m.. " T • ^^*?^ ?^*^'^^ of "The Official Rules of Card Games. To increase the pleasure of playing any game use BIOrCUB^S? ui piayjng cards, educational games and supplies Free. Address i>.„t A , ^^^' S. PLAYING CARD CO. ^' Cincinnati, U.S. A. or Toronto, Canada Just like handing you somuchmoney CONGRESS PLAYING CARDS are the de luxe brand that sells readily to women for parties and clubs, and for gifts and prizes. There are many peo- ple in your territory who want gold- edged, art back cards and they all know Congress. Ask your jobber for the foL lowing new designs : Birches, Homeward. Trooper, Poetry. Apache, Youth, in stand- ard size; Brook. Carnival. Moon- light, Argosy. Vista, Muse in whist size. 'T'O TURN over your invest- ment in a stock of Bicycle Play- ing Cards several limes every year and make your profits requires practically no more effort than to accept money freely given. Bicycle Playing Cards are sold for you. You simply hand them out to your share of the millions who use them. Continual advertising in the greatest national magazines makes Bicycle the best known brand. Rigidly maintained quality makes Bicycle the best liked brand. Popular price makes Bicycle the most widely used brand. To sell Bicycle Playing Cards simply stock them and put them where they will be seen. Ask your jobber for the following backs. They move fast. Rider. Racer. Thistle. New Fan. Acorn. Lotus. ' Window display material, mailing slips and other thing, to let people know that you .ell U. S. Playing Card, .ent on reque.t to u.. AdXell THE U. S. PLAYING CARD CO. ^^P'- ^' Cincinnati, U. S. A., or Toronto. Can. I «» 12 THE TOBACCO WORLD THE TOBACCO WORLD 13 Cigar Leaf Imports Fall Off ALTHOUGH imports of tobacco leaf suitable for cigar wrappers show a slight falling off, the. imports of all .other leaf and of all manufactures for the month of August show a decided mcrease over the imports^ot the same month of last year, according to figures now being compiled by the Department of Commerce, while all imports, except those of tobacco for cigar wrappers, for the eight months endmg with August show large increases over the first eight months of 1915 and 1916. . - , , ^ . ^ x i j cko ^a>i ;i ui. During August, 1917, the imports of leaf tobacco suitable for cigar wrappers totaled 552,704 pound^ with a value of $605,973, as compared with 730,460 pounds, valued at $906,082 for the same month of last year This loss was principally in the imports from the Netherlands, which, in August 1916, amounted to $857 504, whereas this year they amounted to but $90; imports from Canada decreased from $12,960 to $2324 and from Cuba from $35,618 to $8236, but other countries which, last August, supplied nothing, this August furnished tobaxjco to the ^^^^Imports of ail other leaf in August of this year totaled 3,514,191 pounds, with a value of $1,947,892, against 3,400,143 pounds last August, with a value of $1,321,698. The principal increase from any one country was from $61,436 last August to $671,784 this August, in the imports from Greece. Mexico/s imports fell from $93,487 m August, 1916, to $2652 in August, 1917, but the imports from other contnes, not hsted, jumped from $39,571 to The* value of total manufactures of tobacco, for August, 1917, amounted to $510,537, a slight increase over the imports of August, 1916, which were $495,497. Much of this increase was caused by the jump in imports from the Philippine Islands, which this year furnished cigars and cheroots to the value of $332,336, against $J16,561 ^^"^ im?irts\f tobacco and its manufactures for the eight months of 1917, ending with August, show a decided eain over those of the same period of 1916 and 1915, as detailed by the following table : ^ 1915 —1916 • 1917 . Pounds. Value. Pounds. Value. Pounds. Value. Unmanufacured-Leaf 264,133,356 32,856,934 333,553,832 42,711,103 148.713,980 26,161,017 Exported to: U65044 162,585 15,340,847 1,713,984 266,949 33,416 DfLTr •.'.'.53,388098 5.613927 43,408 185 3,597,679 30,004,458 4,323.220 f ","" :;;:•. 13 189 555 1 674 513 20,772,171 2,311,045 29. nies s.sm.im "^'y ■■,■■■. 14 317 018 1238409 66,553,040 6,433,842 1.470,875 191,936 Netherlands 2 229'241 304'll6 5 806 931 640374 2,601,225 420.914 Norway 2.229,241 304,116 S8U0,W ^, . ^^^^_^^ |°'-?"8^' :.:.•.•:.• i^T^l 214:251 7472034 536 026 9,918,944 1.525,312 |P»'" ■ 1929973 185285 1,604,988 188,694 652,289 87,643 |«'?.'1«" ••: 1823193 287874 396634 36,446 686,400 128,5^4 Sw,tzerland , 132 024 429 16 974 745 1 1 1,842 413 17.81 1 598 26,262,270 6.502.359 United Kingdom lo'887'844 1754576 4 445 248 2 460 334 12,007.513 2,787,760 Canada 1^5'9I6 115423 937 375 104835 1,150,419 168,058 Mexico 2072936 304555 2016755 339,278 4,651.998 700,672 AifnT'"'' ;.'::::::::: 2:w2;436 3S9.437 8715:220 1,125:322 6,325,802 1,331.535 ^"'"\ 1889401 358401 6,294,339 1,259,296 993,527 258.442 V,°"f°"« ::::::::::::: 2:374.M7 mIoss 2:068:683 340,025 1.784.203 392.0^ te",u :::;: 5,882,996 953,906 7,253.496 1,35,245 7.954,723 1.577.540 t:;rh West Xfrica' ::::::.:: ismn 489,522 5,930,67^ 7m.^ 4,6g,i 299 Other'counufes .•.•.•.■:.■.;:: I'' 0,'^^ 6^,461 6:^:284 m"^ aWi^^ 852.421 ll^SSS^t^;;;;;;;;;;:;;;;;::::::::::::: ^^^ . ^^^ ^;» ^^ w:i§ ^s^ &sett>e'n,'ents:::::::::::::::::::..::.. 579.51 820.^ 56.766 759.640 7 .^ ..|^| §?i;^r 'countries' ::::::::::.'.::::::::::::: 49,786 1^:36, 286.8,3 484. 4 216,7 490...2 Cigars and cheroots ;:::::::::::::: 3.579:4?! 1.06^5^^' 3.39i:909 wl? 3,196:629 m Another. 242.976 .. 341,020 .... ^^^^^^^ Total manufactures •^,ioo,:»vu Profits and Patriotism The stability of the American Sumatra Tobacco Company is squarely demonstrated by the action of the board of directors at their recent meeting when they voted a quarterly dividend of one and one-half per cent., payable November 1st, placing the common stock on a six per cent, basis, and in addition author- ized a subscription of $250,000 for four per cent. Lib- crtv Bonds. The cash assets of the company total $7,015,000, and after deducting for notes and preferred stock there is left a balance of $4,015,000 which is equivalent to about $58 a share for the common stock. The stock is selling on the market between 57 and 58. The American Sumatra Tobacco Corporation owns .•^5,000 acres of tobacco land where it grows un<< M m — ' U M. ■■■■■«■■■« ■■—»«■» Results Tell the Story N epoch-making era is being created in the Cigar Industry by the excellent results rewarding cigar manufacturers who use our 1916 Crop of SHADE WRAPPERS (Whether Comedicat, Florida or Georgia) Are you sharing in this Wonderful Success? American Sumatra Tobacco Co. Largest Producer of Shade Tobacco In the World General Offices: 142 Water Street, New York ■^'^"«^— ^— ^*»— «»— ^»— ^ ■■ ■■ 16 THE TOBACCO WORLD THE TOBACCO WORLD HAVANA LETTER ^ ^ ^ Havana Office: Perseverancia 8 Carlos Wintzer, Representative Havana, October 24, 1917. TliE amount of business done by our leaf dealers, uuriiig the past two weeks, has been up to nearly the Old time standard before the war, when, during the busy season some 15,000 bales or more still were han- dled in a week. The only difference between now and then was, that prices were low, the tobacco suited the purchasers and they were willing to stock up to an extent exceeding their actual needs for perhaps a year to come. This year, however, the crop is short aiid prices are higher than ever before for most grades. The prospects of seeing any lower prices will have to be abandoned, as long as the war in Europe lasts, as the demand may exceed the supply, and as the cost of production is higher than ever. The only relief in sight for the cigar manufacturers is to raise their sell- ing prices sufficiently to make a profit themselves. The old fogy, of selling cigars at fixed schedule figures, of five cents, three for a quarter, 10 cents, etc., seems to have been effectively killed in the United States, as we are glad to perceive by the perusal of the tobacco trade press, and if war is hell, it has at least helped the retailer to bury the old fogy. Former rules and habits cannot be r(?lied upon any longer, and we are forced to conform to the changed times in order to march along and be up to date. The only thing, which instead of decreasing or disappearing, as the anti- tobacco fools would like to see, is the custom of man- kind iQ seek solace in the enjoyment of the divine weed, and which through the war has gained a new impulse and a stronger hold upon mankind than ever before. Not only the soldiers are craving for the stimulus and the nerve quieting effects of tobacco, but also the stay- at-homes need the same to bear with equanimity the terrible news from the battle fields and the submarine catastrophies, as well as the air raids. Kemedios tobacco has been selling like hot bread, and wiiile there still remain some lots for sale, the holders are, however, not w^illing to part with them at the niling figures, but are insisting upon higher prices. \^uelta Aba jo colas have been moving off strongly to supply the needs of our cigarette manufacturers, w^hile the clean fillers are in fair demand. Partido resagos are less inquired for, as the clear Havana cigar manu- facturers in the United States are doing less business, thanks to the craze of the smokers to prefer a shade- grown wrapper of Connecticut to a clear Havana cigar. If Partido resagos should continue to be less in- quired for, it might have the desirable result to do away with the cheesecloth industr>^ in raising tobacco under cover, because while it produced lighter-colored wraj)pers it has injured, however, the (Quality of the leaf. There is no denying the fact that the taste is far inferior to the tobacco raised in the open fields and exposed to the rays of the sun. After all Nature cannot be improved upon by any human invention, un- less suffering other defects as an inevitable conse- quence. Our agricultural weekly report states, that a few planters in the far western part of the Vuelta Ahajo hnve commenrod to set out a few preliminary seed- lings where the late hurricane of last month had not done any damage. Sales during the past fortnight totaled 29,238 bales, and which divided represented: Vuelta Abajo and Semi Vuelta, 10,714 bales; Partido, 3004; and Kemedios, 15,520 bales. Buyers were : Americans on the spot, or through their commission merchants, 16,360; Canadians, 2887; exporters to South America, 1664 ; and our local manu- facturers of cigars and cigarettes, 8327 bales. Receipts of Leaf Tobacco from the Country For two wrecks ending Oct. 4, 1917. Since Jan. 1, 1917. Vuelta Abajo, 18,440 bales 136,233 bales Semi Vuelta, 362 '' 8,341 Partido, 2,817 '' 28,596 Kemedios, 13,291 '' 98,484 (( It Totals, 34,910 *' 271,654 ^' Exports of leaf tobacco for two weeks ending Oc- tober 13, 1917, totaled 12,893 bales, and which were distributed to the following countries, viz.: To all ports of the United States, 7060; to Canada, 719; tx) Spain, 3450; to the Argentine Kepublic, 1634; and to Uruguay, 30 bales. Buyers of Leaf Tobacco That Come and Go. Arrivals: From New York — Jose Negreira, of Jose Negreira. From Tampa — Ambrosio Torres, of Sanchez & Haya; Delfin Rodriguez and Isidro Grandazzo, of Sal- vador Rodriguez (Charles The Great Factory). From Chicago — Manuel Vega, of Manuel Vega; and Candido Puente, of C. Puente & Company. Departures: To New^ York — Emilio Suarez, Ern- est Ellinger and Jose Negreira. To Tampa — Higinio Diaz, Bernabe Diaz, Jose Sierra Corral, Jose Lovera, Delfin Rodriguez and Isi- dro Grandazzo. To Chicago— Ben Rothschild and Julius Ferii- bach. Cigars All of our cigar factories are at the nrioment very busv in executing orders for the approaching holidays to the United States, and Great Britain, as well as to Spain, while all the other countries are rather slow in sending any orders just now. We submit ---. ^llltlK MAX MILLER, 135 Broadway, New York ; secretary Meeting 4th Tuesday of each month at Hotel McAlpin. Havana Letter {Continued from Page i6) Increases by Countries Spain, 159,240 cigars British East Indies, 46,500 British Africa, 40,175 Canary Islands, 20,200 ( t (( a Total, 266,115 n Decreases by Countries United States, 2,258,206 < 3igars Great Britain, 460,399 France, 322,000 Australia, 192,220 Portugal, 124,800 Russia, 106,175 Denmark, 63,500 Argentina, 41,864 Gibraltar, 36,000 EgJTt, 34,547 Peru, 31,500 Switzerland, 29,750 Sweden, 27,500 French Africa, 24,000 Brazil, 11,300 li Total, 3,763,761 The standing of the ten principal countries, which last year imported over one million cigars from us, was at the end of September, 1917, as compared with September, 1916, as follows, viz. : Increases Spain, 3,212,349 cigars France, 3,044,843 Australia, 326,566 Russia, 57,602 a it (( Total, 6,641,360 Decreases (< Great Britain, 19,375,063 Denmark, 1,911,910 Canada, 691,519 Chile, 617,977 United States, 486,757 Argentine Republic ;, 344,544 (< Total, 23,427,770 The British Government allowed the British im- ])orters of cigars to increase their importations by fifty per cent, over the previous allotment, but with the condition that the last shipment of cigars must leave not later than the 29th of December from Havana. As all the importers are exceedingly busy and there is a scarcitv of regalia cigarmakers, the chances are that most of these additional orders will not be exe- cuted at all unless the Government extends the tune limit. , Romeo v Julieta is working as hard, as ever ho- fore the war, in order to be able to fill all the pendnii? orders. H. T^pmann is likewise very busy shipping cigars to the States, Canada and South America. Punch has no complaints to make, except that the sc^arcitv of regalia cigarmakers prevents Manuel l^o- T t:i T> J Leaf Tobacco lowing Lful™ t fh°eT^Kt .^•' P'^"^^'^*^^ '""^ '^'^ ^,tZ'i^;.Z-7^Z. Sell Sndt^ vice president, and in the executive commfttee of this company has resigned before tl?e general Td fo? f'^^^^^^^d^^^- In the same STng and for the positions referred to, Mr Jose R vSS.'^'^'"" ''"'^^"' ^^« '"'- elected to fiTsafd „ffiJ'^- PJJ^^^'it tl»ere are neither interests nor officers in this company of enemy nationality (bigned) Bene Berndes, A. .V , . "President." At the yearly meeting, held for the election of officers, of the Association of Leaf Dealers Packers and Growers of Tobacco, of the Island of Cuba there was re-elected as president. Manuel A. Suarez dected as secretaix Angel Gonzalez del Valle; as fi;st^ce presjden . Manuel Rodriguez; and the foflowS vi'^" Pert Tvi ^T Ai^ala Jose B. Gonzalez TnKbTo Menendez an^^Maric 7"poltk. ""mSo^'trt SrPa^ln^nd^S-CaS. Sl^lS The principal leaf buyers in the past fortnio-bf j:7f /^^«l'\P«ntin 4457 bales: Mark A P„llai rom^anv 9090 S ^fV^ ^T^ ^"'^ ^.eaf Tobacco ^,T,'irj' n ' "^'''*^'" ^"**^'' * Comnanv, 1931 ; Jose p nv 1501^T'"^,- l^^^-' ^^^^"^ Production Com! Sed 70«^Tf ®'f "' ^^^ry^^y- 1257: Allones limited, 798: Cahzton Lopez & Company, B.-??; F Lo- toro^sKle^s!"""'"'^' '''■' ""'^ ^'^^ -^^ ^■''^° ^f-- The principal sellers were: Pertierra Priptn * Company, 4115; Alvarez & Companv >0^5 • T eon f Ddgado 1980; Rodriguez, Mendez &'Compa'n/ ^^ (.urcia & Company, 1591; B. Diaz & Company' 1705 •' ■ 04"lf.;frr * ^''""P^"^' 1*"'; R"Ko' Leon,' us: foif F R?.™P?;j^i H''' -^'- ^^''^"'i & Company (17 n?- ^«ha 10o3; Jose C. Puente & Company 1< /; Gutierrez & Foyo, 730; Lozano & Miguel 68^-' , nv 505 pit'/^r- '"'-' ^^'•'••''•«' C«ln-f&'c'm: Ho'408 'a^, & Company, 443; Miguel Gutierrez & & Sontsbo bX ™'""'' '"'-' •'•"" '■ ^-'«ff-"^-'g>' tiie Umted States, accompanied bv liis family to the *4*t'iV* ^"<"}<'« ««"'? back from' his business trip ,ml Kt,-^**'\*",*^ ^ ^"^''«' accompanied bv his son Cnr.r'^^^t ?,**"*!"' •^'■•' ^as been nominated as Vice- iS. ^ " ^'P"^''" "^ ^'"•*"^''''' f"-- ^^^ P°rt^f po.-t'lf'ff'*"'' «''°^'<':200 bales of leaf tobacco, from tlie nos d/ F^n**""' i*^"'"'"- *'»<' '««* t^" ^^'ceks were : Sobri- yZ^-Ar^rt'" 50f>7 bales: Mark A. Pollack, 1509 bal^: AH ';'*."1 ""'^ ^'"''f Tobacco Company, 837 D'llos; Allones Limited, 798 bales; Jose F. Rocha 750 THB TOBACCO WORLD 19 You Need the "Universal" Tobacco Stripping and Book- ing Machine Right NOW! WHY? because labor is growing scarcer and more costly every day. because one Universal and one operator will do the work of from two to three hand strippers. Because present day conditions demand the most approved and efficient manufactur- ing methods. Because the superior efficiency of the Universal is found in its ability to speed up production, save waste and produce a better product. Because the Universal has been adopted as standard equipment by more than 750 cigar manufacturers using from 275 down to 1 Universal machine. What the Universal 1 obacco Machine is doing for other manu- facturers, it will do for you. With our method of instruction, we can develop a hand stripper or a "green" hand into an efficient Universal operator in a few days. Get a demonstration in your own factory with your own tobacco and under your own supervision. Catalogue and prices on request. Universal Tobacco Machine Company 79 Fifth Avenue, New York Factory, 98-104 Murray St., Newark, N.J. 20 THE TOBACCO WORLD THIS TOBACCO WORLD 21 Quality Paramount CELEBRATED VPHANN CIGARS Strictly Independent Manufacturcri CHAS. LANDAU Sole Agent for United State* 82 Wall Street . New York bales ; Menendez & Company, 698 bales ; Hijos de Diego Montero, 594 bales; Garcia & Company, 586 bales; General Cigar Company, 534 bales; Manuel Suarez Company, 469 bales; J. Bemheim & Son, 465 bales; Jose Suarez & Company, 446 bales ; Walter Sutter & Company, 385 bales ; Maximilian Stern, 365 bales ; H. Upmann & Company, 364 bales ; Manuel A. Suarez & Company, 332 bales; Perez, Capin & Company, 266 bales; Ernest Ellinger & Company, 243 bales; J. F. Berndes Company, S. A., 231 bales ; Havana Tobacco Export Company, 204 bales. ^ x • - ^ Oretaniv. PRICES ADVANCE IN WASHINGTON Washington Bureau. SxMOKERS in Washington are now paying a cent more on most of their tobacco purchases for nearly all of the dealers have added a penny to the price of their stocks to cover the taxes levied under the recently enacted war revenue bill. ., , . .. The tax on cigars and tobacco provided in the bill caused the dealers to put up the price to the con- sumer. Not all of the dealers, however, have raised their prices, some of them waiting until new stocks are received, on which they will have to pay the tax. The manager of one company operating a number of stores in Washington notified his branch managers to increase their prices, and cigars that have been sell- ing at ten cents each were advanced to two for a quarter, while others that had been three for a quarter are now ten cents straight. Some of the local dealers have increased the price of cigarettes, putting the five-cent packages up to six cents, but others are awaiting developments in the bo- . lief that cigarettes will be sold at the same prices as heretofore but that there will be fewer in a box. An entire reorganization of the tobacco industry is looked for within a vear by Henry T. Offterdinger, a local manufacturer, who recently explained the manu- facturer's side of the tax effect. Mr. Offtenlinger gave it as his opinion that there will probably be little change in prices to the consumer this month, but that after November 1st the retail price will commence to cliinb. After the first of the month the ten-cent goods will probably be two for a quarter, he says, and those that have been two for a quarter will be fifteen cents straight. Some of the ten-cent cigars will be reduced in size. The wholesale price of five-cent cigars lias alrcadv been put up fifty cents a hundred and most ot these goods are now being sold at five cents straight. That the cigar manufacturing trade will 1]^J'^^^ ' olutionized ^v^thin a year is the belief of Mr. Offter- dinger. He savs that this must be done graduallv because the manufacturers have supplies of boxes al- ready on hand, but the size of cigars will be reduce I within a short time and other changes made. This is due as much to the shortage of tobacco and the withdrawal of cigar makers from the factories to accept better pay elsewhere as to any other cause, and the war tax is but one of a number of circum- stances that the manufacturers will have to consider at this time. The war in itself, concluded he, would not have so greatly affected the consumer if the manufac- turers were not already forced to unusual expenses m turning out their product. Loyalty In Business (Continued from Page 6) means, and leams to be loyal to his highest understand- ing of right principle, loyal to ''self,'' loyal to his or- ganization and loyal to his customers, in the same pro- portion will this general spirit of loyalty pervade the organization as a whole. The strength of a chain is dependent upon the strength of each individual link, and so a business organization is dependent upon the strength of character— the loyalty — of each in- dividual in the organization. I once heard a man say that he considered it im- possible for a salesman to always be strictly loyal to both his firm and to his customers at the same time. This is absolutely a false viewpoint. Loyalty that will not work both ways is not true loyalty, and is not worth two cents to either an individual or to a business firm. If a salesman has a point of difference to arise between his firm and one of his customers, he must realize that his first demand of loyalty is that he be true to his highest sense of right, and in following this course, he cannot be disloyal to either his firm or his customer. First of all, be true to the principle of right, and the other demands of loyalty will take care of themselves. SeUing The Dealer (Continued from Page 8) the country. No people, as a whole, travel as much as the American public. The days of never having rid- den on a railroad train, or never having been outside of their county seat, are things of the past. Popula- tion is constantly moving about. **The idea of nationalizing brands is, that once the consumer is made, no matter where he goes he can get the same brand and the same size at the same price. Doesn't that give you the chance to cash in on the efforts of some of your fellow-dealers? Isn't it bet- ter to actually identify yourself with what the public wants, so that in case of some unforeseen circumstance you wish to dispose of your merchandise, it will bring dollar for dollar! ''Mr. Dealer, I want you to smoke this Tom Moore cigar and I want you to become acquainted with this brand, so that you can judge for yourself the quality of our merchandise. I will endeavor to explain to you why it figures to be a factor in your business, and will also help you to increase it. (Here I present some 'argument plus' talks on quality, workmanship, present and past performances, etc.) **Mr. Dealer, in order for you to get the picture how we, as manufacturers, feel, and the policy we pur- sue in marketing this brand, let me cite this instance : We will suppose that you have just returned from the The Fragrant Aroma and Delicious Taste in BACHIA'S Havana Cigars is the result of the perfect blend of Cuba's choicest tobaccos, thorough- ly matured. Now in its fifteenth year, the BACH I A brand fully maintains its reliable standard of superior quality and uniformity. We invite comparison with the higher priced imported cigar. Today more than ever the critical con- noisseur must be fully assured he is receiving full value. Remember the tariff duty in- creases the cost, but adds nothing to the original quality. BACHIA cigars are on sale at all the leading Clubs, Restaurants, Cafes, and most places where FINE CIGARS are sold. Made in thirty-two sizes A size for every occasion Selling from ten cents to thirty cents each CAUTION (H. Our trademark band on all our cigars is for your protection as well as ours. R. A. BACHIA & CO. MANUFACTURERS 43-47 West Sixteenth Street, New York City ■■ H ■■ lilt 22 THE TOBAOGO WORLD Packed in extra heavy foil— it stays fresh New Size | f\ lUc Also in regulation tins This is the new KIT Package And it is the most desirable pack- ing for pipe tobacco ever invented. It snugs into the smallest possible space in your pocket. It keeps the tobacco even better than a rubber pouch and its shape makes it more convenient to carry. It gets smaller with every pipe load with no excess weight to tote. It "pours" better than any other form of packing; no waste— more smokes. Harmony is made of the five best kinds of pipe tobacco that grow and is blended in such perfect proportions that it smokes better, of course, than any one kind of tobacco alone. HARMONY A Blend of Five Famous Tol accos mint with fifty brand-new twenty-dollar gold pieces. These twenty-dollar gold pieces you are going to loan to fifty of your friends and acquaintances. When it came to making a choice of these respective customers on this loan you would endeavor to analyze your prospects of getting back the twenty-dollar gold pieces, plus the ac- crued interest. This same principle obtains with Tom Moore. This is our franchise, and we are just as par- ticular where we place it, as you would be with your twenty-dollar gold pieces. **Mr. Dealer, Tom Moore will do you some good as well as ourselves, for with your support and the quality of this merchandise you will be able to build up a business ; but if you doubt this, I am very frank to tell you that we are not out for charity business, and will have the patience to wait until such time as you are in a position to actively give Tom Moore your sup- port. We would rather have one ounce of your co- operation than to have you pile this whole store full of our brands. It isn^t what you buy of us, it is what you sell. **Mr. Dealer, many times you have found your- self in this position, no doubt. A great many salesmen have come along with brands that you felt would not sell, but still on account of good fellowship you deemed it necessary to give this salesman a chance. **Mr. Dealer, isn't it a fact, that business is be- coming *cold turkey' and just so long as you are going to allow good fellowship to interfere with your policy, you are going to be in the 'storekeeper' class, with a little of everything and- not much of anything to sell, in- stead of the merchant class, where the dealer has al- ways identified himself with some well-known manu- facturers' products. **Mr. Dealer, you say you have something just as good for less money. As a matter of fact, if such could be the case, wouldn't it be possible for one manufac- turer to have all the business who was equipped to un- derseU all others on a quality basis ! To carry out your line of thought, some clever manufacturer would be able to monopolize the entire cigar industry— and I bebeve it will be a long time before that condition will ever exist." ^^^^______ DUTY ON CIGARETTES IN NEW ZEALAND Consul General Winslow has reported from Auck- land, New Zealand, under date of September 8, tliat a further increase of 5s. ($1.22) per 1000 has been made in the rate of duty on cigarettes of the cheaini grades The increase affects only cigarettes weighing not more than 2% pounds per 1000. Tariff chan^^cs noted in Commerce Reports for September 2o incluu.d the addition of 3s. ($0.72) to the former duty of l^s. 6d. on cigarettes of the same grade. The two n^ creases, amounting to $1.94 per tliousand, ^ ^ present rate £1 5s. 6d. ($6.20) per 1000. To this be added the primage duty of 1 per cent ad val i J charged on practicallv all imports into New /eal.^ •<' as a war revenue mesisnre— Commerce lieports. THE TOBACCO WORLD SALE OF SUMATRA TQBAOCO IN AMSTERDAM The third public tobacco sale this year in Amster- dam where foreigners were purchasers was held Sep- tember 21. Altogether 18,650 packages (one package equals 179 pounds) of Sumatra were sold. Buyers for American firms took 2575 packages and paid very high prices, ranging from 3.75 to 5.81 florins ($1.51 to $2.34) j^er half kilo (1.1 pounds), the average being 5.20 florins ($2.09). The average price of Sumatra sold at the two pre- ceding public sales this year was only 2.40 florins (961/2 cents). But the price paid by American buyers at the second sale, held July 13, 1917, averaged 4 florins ($1.61) per half kilo. The high prices at the last sale were due to the excellent quality of the kind specially desired by the United States, and also to the relatively small quantity offered and the doubtful prospect of the receipt of fur- ther supplies in the near future. Other kinds were sold to buyers of other nationali- ties at prices ranging from 2.10 to 4.40 florins (84 cents to $1.77) per half kilo, the average being approxi- mately $1.20. — Commerce Reports. THE 1917-1918 CIGfARETTE TOBACCO CROP Although earlier forecasts on this year's tobacco crop of old Greece were optimistic, owing to the great area planted as a direct result of the high prices pre- vailing last year, lack of rain during the past two months has caused a serious falling off in the prob- able amount of the crop, as far as an excess produc- tion was anticipated. The quality of the plants remains excellent, and \'ory high prices are anticipated, both on account of the high level set in prices during last year and be- cause of the fact that it is reported that several large combinations are in the field endeavoring to secure a larger proportion of the crop, and competition is ex- pected to be keen. PROTESTS RED CROSS TOBACCO FUNDS The purchase of tobacco with funds contributed to the Red Cross has caused some protest from religious societies in various sections of the country. These so- cieties, composed almost entirely of women who, of course, do not themselves use tobacco, take the stand that the use of tobacco is a harmful habit, and fail to recognize the fact that, even if such was the case, wliich it is not, the comfort and cheer it \xould give tlio soldiers would more than offset any bad effects that niii^^ht come from smoking a pipeful of tobacco after a hard, long day's work in a water-filled trench. While the sending of tobacco to the troops has hrought forth some protest from certain quarters, those protests, in turn, are arousing storms of indigna- tion on the part of equally respectable persons who are ing their utmost to send a little cheer to the mon across the sea. The sending of tobacco will not cease, it has been announced, because of any action of misguided per- sons who would, if they could, have all comforts cut off. and the collection of contributions for tobacco paoka fires for the troops still has the sanction of the ^^'\r Department, and will continue until the end of the war, without a doubt. Men Who Smoke Bold cigars do so with the conviction that they have not erred in their judgment. Men of brains, men of brawn are among the many who have confidence in BOLD quahty. Such confidence shall never be abused but shall be our guide in making BOLD the cigar "Above Air BOBROW BROS., Philadelphia Mi: Dealer-Tbis Sign onYbm^lAfindoui — Ut»tm>^n^^-i ••«u*|l and a Big Stock of John Ruskin Cigars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins — the'best and biggest value in the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS aCAR MFG. CO. NEWARK. N. J. T1i« largest independent and moet progreMiw oyu faeloqr in the world. THEY COULD BE SMALLER BUT NOT BETTER 24 THE TOBACCO WORLD THE TOBACCO WORLD 25 TADEMA HAVANA C1GAR8 Ar^uelles, Lopez G Bro. MAKERS GENERALOFHCE FACTORY WAREHOJJSE BAYUK BROS 6 + CIGAR THE PERFECT CIGAR BACHIAS Havana Cigars For Nen of Means Renowned for Uniformity IVEfiTIFlEV BY THE CREEH ANt> COLO VASO R. A. BACHIA & CO. 47 West Sixteenth St. New York <■■■■■ "I .Ve A riKirW FOR A LIVE. DEALER, I GRAVELYVS CELEBRATED Chewillfe Pi^ft- _ ■BEFOBCTHE INVENTIOM "^ To Dealers t* Write u» ■ p9ti»l for a pouch of Real Gravely. It's the Ural hlf Im- provement In Plug alaca Peyton Gravely mada tka first plus tkat ever wa» Hade. r.i.8MmTTntccoco. DANVILLK. VA. "of our patent aip-ppoof pouch =^ gravely plus tobacco --S MADE STPICTLYFOP ITS CM^'^O Q^ALTY WOULD NOT KEEP FRESH IN WW SeCTlOK ^ NOW THE PATENT POUCH KEEP* rr, — ^ rPESM ANP CLEAN AND OOOa , A LITTLE CHEW OF GRAVELY 16 EhgUOM AND LASTS LONGER THAN A BIG CMKVr OF ORDINARY PLUG. .,__^T^ J?J3. 9ravelySodocc0 Gx OmauJtL ~y^^: What Do You Know About Rent? (Continued from Page 7) a cheek you can overoome the risk of dealing with an agent, for when the cheek is made out to the owner, an agent merely serves to receive the paper and turn it over to the landlord for endorsement. A progressive business man should consider the rent he pays as one of the most legitimate and one of the most necessary costs in his business. Naturally he should try to keep this item down, but he should not make the mistake of saddling this expense on any one part of his business. If you operate a chewing-gum stand, part of your rent expense is a share in the cost of operating the gum stand. Just because one depart- ment of a business makes more money than another part is no reason why it should carry the rent expense for the whole business. The most equitable way to dispose of the rent charge is to consider it an item of general expense and let the burden be carried by the several departments into which your business is divided. When you wish to pro rate this, simply let each division or department stand its share, on the basis of the ratio existing be- tween the cost in one department to the whole cost of doing business. , . . , Such an arrangement is perfectly fair unless your arrangement of departments necessitates an unequal division of floor space. If one department requtreo more of the rented space for its share of the business, this department should naturally be charged with a proportionate share of the total rent. As rent is usually one of the largest items of ex- pense in any business, it bears an important elation o Ihe discussion of profits. Rent should be watched with a warv eve. It is like the famous ^sop's eamel who wanted to share his companion's tent. First the camel wanted space for his head. Then he asked to be allowed to put his shoulders inside. Soon ^^^f »»« ^^f .7. tent and the traveler was left out in the cold. Bent_ s verv liable to eat up such a large share of gross profits that a merchant's net profit may be a very small or in- deed an undiseoverable item. The Union-American Cigar Company has declared a dividend of one per cent., payable November 15, l.n<, to stockholders of record November 1, 1917. The Tobacco Products Corporation it is an- nounced, will shortly declare an initial dividend of $1.50 a share on its common stock. Prices on Manila cigars have been advanced Ij" the Gunst Stores. The two-for-five line is now three for-ten. The "Advertised Brand" (Continued from Page 5) bear description here. It may include the use of sev- eral or all of the regular channels of publicity. Of a certainty, however, it will have for a foundation genu- ine quality, distribution and tlie creation of a nucleus of actual smokers among the public. I claim that a dealer is not so much interested in the steps by which a manufacturer achieves prestige for a cigar as he is in the fact that the prestige has been achieved. The province of a cigar merchant is not to tell the people what they want, but to sell them what they want. The dealer is a public servant. If he will drift with the cur rent of public desire, it will cany him to success. If he tries to stem the tide with the barrier of his owu ideas, the torrent will ovenv^ielm him and he will be buried in the sands of failure. '*Here is a cigar that I will wrap up for you in beautiful foil and tissue,'' says the cigar salesman to the man with the hotel cigar-stand. ''I will put your ovni name on the box— 'Simpkins' Special'— and I will imprint it on the tissue wrapper. It will be all your ver}^ own." The cigar dealer's vanity is thus appealed to. Ali of us like to see our name in print. It is of no use to deny it ; the biggest and the littlest of us are alike. And so the hotel-stand man signs up for a lot of the ''Simp- kins' Specials." But does the hotel man stop to real'ze thid, no matter how big a man he may be in his own town, the bulk of L'is patronage comes from peoplo wlio live in other towns, people who never heard of liim before in their lives f If the hotel man is for- tunately so big that eveiyone in the country knows him, liis own name on his cigar is an asset. If his would-be l)atrons do not know him, in nine cases out of ten his name is a liability. Nothing that a man buys does he view with so much distinist as his cigar. A man will dash into a tailor shop and pick out a fifty- or a hundred-dollar suit in a minute. The same man may linger over a showciise tor five minutes to make sure tiiat he is not being ''stuck" on a ten-cent purcliase. The cigar that lie buys right off the bat, on the jump, without hesitation and with absolutely no chance of a comeback, is the (if/ar ill at he knows. If he is from, say, Pittsburgh, he will pass up eveiy other brand in the case for the one that is sold in his own home town. That same cigar niay be one that he would never buy in Pittsburgh ; very likely he smokes some other brand tliere. But if his Tavorite brand is not to be found in the showcase he will in ninetv-nine instances out of a hundred pick a cigar that he remembers having seen before, back home. This psychology holds true in every other line of mer- chandise. The traveling public wants brands tliat are sold Packed in extra heavy foil— it stays fresh New Size 1 xa lUc Also in regulation tins 15c This is the new KIT Package And it is the most desirable pack- ing for pipe tobacco ever invented. It snugs into the smallest possible space in your pocket. It keeps the tobacco even better than a rubber pouch and its shape makes it more convenient to carry. It gets smaller with every pipe load with no excess weight to tote. It "pours" betterthan any other form of packing; no waste— more smokes. Harmony is made of the five best kinds of pipe tobacco that grow and is blended in such perfect proportions that" it smokes better, of course, than any one kind of tobacco alone. HARM O NY A Blend of Five Famous To*:accos 26 THE TOBACCO WORLD E. H. GaXO CIG^R COMPANY FOR FORTY YEARS THE STANDARD Br Which Clear Havuia Civara Ara Jnclgacl Write for Open Territory Factory: Key.Weet. Fla. New York Office; 203 W. Broadway ■■ n Wi ■ iW M^— M^— ■»§> TURKISH CIGARETTES CADO COMPANY, INC. 145 Lafayette Street jt« ■■ ( Fifty-Six New York City 10 for 25c 10 for 15c „„ .. .. .r ■' ._..— .^-..— *■— » T. J. DUNN ONAlXB«" Havana Leaf Tobacco ■•iPMteU^Ml TabMMM Finos 4« Vuelta Abajo Partido 7 Vualta Arriba SAN MIGUEL 190 HABANA, CUBA ILTON H. RANCK Packar and Daalar in Dome^c Leaf Tobacco OffiM: Cor. Duke and GhMtnut Streets LANCASTER,PENNA. Packing Houses: Strasburg and Lancaster L0EB-NU5JEZ TOBACCO CO. IMPORTERS OF SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO IM NO. THIRD STREET, PHILADELPHIA K. STRAUS & CO. HAVANA AND SUMATRA Aa^pMlMnaf LEAF TOBACCO Ml, MS, 3H and 307 N. Third St.. PhMadalplila HIPPLE iMportMrt of Hatmmi Midi Smuktra mmd PMkert of SmJ LmF Tobacco Finest Retail Department in Pennsylvania Philadelphia £. R.osexi'wald (SL Bro. 145 WATER STREET NEW YORK 28 THE TOBACCO WORLD THE TOBACCO WORLD Cork Tips Cork Bobbins BOUCHER CORK & MACHINE COWAMY, I«c. 122-222 WEST 18TH STREET "»* ^°^ CigarKiDDons wi«.*ij-hi •»<"«'*' «••'***" WM. WICKE RIBBON COMPANY S»Mnuid4rc$(h*in WOODHAVH< AVENUE. GLENDALE. NEW YORK 1 OUR HIOB-GRADE NON-EVAPORATIINO "GAR FLAVORS ___^„^^ ,,„„.„ "nd impart . met palatable flavor J FLAVORS FOR SMOKWC and CHEWING TOBACCO FRIES & BRO.. 92 Rcade Street. Nevr York | - ■ M '■ " MM- THE YORK TOBACCO CO. «..^,^».. i^EAF TOBACCO OIII«. a.a W«.ho.«. W B..I a.* A»— .. KORM. TA. MANUFACTURERS OF ClOAR SCRAF TOBACCO 1 nAFFENBURGH Ca SONS StUALITY HAVANA N.p.»«<. 6. Havana. Cuba - »» Broad St.. Boaton. Ma... ERNEST ELLINGER & CO.^!*?JL?=ii2!!2«?= OF HAVANA TOBACCO John F. Nissly & Co. Packers nnd D«rf«rs In LEAF TOBACCO ^nd Importers of HA VA NA No. 143 Market Street, Lancsster. Pa. H. NEUBERGER COMPANY Incorporated 130 Water Street New York IMPORT _ LEAF^^OBACCO EXPORT The Largest Independent Dealer and Exporter of American Leaf Tobacco in the United States. I tools a eigar and asked her: "Don't you get any calls for the 1" "Oh, occasionally," she replied, "but not many." She had been instructed, of course, by the pro- prietor. . Later in the afternoon I had occasion to wait m the lobby for a man wth whom I had an appointment. I sat down in a leather-cushioned chair near the cigar stand In' the course of possibly twenty minutes I counted no less than six different men who walked up to the case and asked for my cigar. I thought to myself: . ■• .-l « ' ' This dealer thinks he is hurting me and the fac- tory I represent. So he is. But he is hurting himself the most, because some of those men will buy elsewhere whenever they get the chance. It has taken distribu- tion among hundreds of thousands of dealers all over the United States to make my brand what it is today. This dealer cannot kill my brand. The people like it. They will buv it somewhere; if not at one place, then at another. The cigar would pay hif» » ^""^ /r*^*- nearly as much, I dare say, as most of the brands he has in the case, and it would turn his money over twelve to twentv-four times a year, whereas I would wager that his turn-over on the majority of the goods he is now cam'ing does not average four times. Sese reflections comforted me. I perked up and decided to postpone committing suicide ^^^ the fol^ lowin- morning. When morning came I still felt good enTugiiTo justify my living. Time went on. The busi- ness on my brand continued to grow, not only in the ?e"ryTn which I am particularly interested bu th'ugW the United States My ^-nd -^o run *e hotel stand is still making a living. He can get alon„ Shout me, no doubt of it. And I can Sf a^^'J^ ^ f, out him, too. But how much better it ^"^ be for bo h him and me if we could work together! He « main, monev, undoubtedly. But he could make still more b> "cashing in on the 'advertised brand. (The next article in this series will be The Kua tion of the Turnover to the Cash Discount. It w'" appear in the December 1st issue.) The General Cigar Company, Incorporated m^ uounces to the trade the P^^ ^'JZ^^^ will remain the same but «iat an nicrease ^ ^^^ added to the ten-cent lines and that there wi changes in sizes. Labor troubles are agahi th-*-'"?XTr'XTetl'y turers. Lucky are those who have P'^«J J^^ ord ^^^^ ^ for holiday.goods. Luck,er st,n are^bose ^^^^^^^^ large stock of goods on hand. A smoKeies would be no Christmas at all. Your Inqnlry for Sample tad Prices Solicited. All Kinds In any Onantit? 29 G. O. TUCK & CO. INCORPORATED LOUISVILLE. nY.. - - "• *• A. OUR ADVERTISERS T ■ Cigar Manufacturers P*«« American Cigar Co 26 Arguellet. Lope* & Bro ^ Bachia & Co.. R. A jl Bayuk Brothers 24 Bobrow Brothers ^3 Deisel-Wemmer Co | Dunn & Co., T. J 26 Eisenlohr, Otto, & Bros., Incorporated 3 Fendrich, H Cover II "44" Cigar Co 20 Gato Cigar Co., E. H ^ General Cigar Co., Inc 13 Lewis, I., Cigar Mfg. Co 23 Lopez, Manuel 4 Lozano, F., Son & Co Cover II Manila Advertising Agency _ Neumann & Mayer Co. 4 Pendas ft Alvarez 4 Philippine Tobacco Co., Inc. .» Portuondo, Juan F., Cigar Mfg. Co 3 Rodriguez, Salvador Cover II Rodriguez, Arguelles A Co 4 Roig & Langsdorf, Antonio __ Sanchez y Haya Union American Cigar Co. 3 Upmann, H 20 Leaf Tobacco American Sumatra Tobacco Co 15 Ellinger & Co., Ernest 28 Hamburger Bros. & Co. •. _ Hippie Bros, ft Co 27 Kaffenburgh ft Sons, 1 28 Loeb- Nunez Tobacco C6. 27 Loewenthal ft Sons, S. Front Cover Lopez & Co., M 27 Neuberger, Heinrich 28 Pantin, Leslie 27 Philippine Tobacco Co — Rocha, Jose F. 27 Rosenwald ft Bro., £ 27 Straus ft Co., K. 27 Tuck ft Co., G. 0 28 York Tobacco Co. 28 Labels and Supplies American Lithographic Co Cover III Boucher Cork ft Machine Co '...."...'."'.'.'.'..' 28 Frankau ft Co., Adolph 4 Fries ft Bro. gg Heywood, Strasser ft Voight Litho. Co. Cover III Miller, DuBnil ft Peters _ Pasbach-Voice Litho. Co __ Racine Paper Goods Co. Q>ver III Schlegel, George Cb^^ m Smith, Garrett H Cover III Steinef, Sons ft Co., Wm. Cover III Universal Tobacco Machine Co j9 Wicke Ribbon Co., Wm 28 Cigarette and Tobacco Manufacturers American Tobacco Co u Cover IV Cado Co., Inc jg Krinsky, I. B ; jj Liggett ft Myers Tobacco Co 22,25 Lorillard ft Co., P 3 Melachrino ft Co., M Cover II Morris ft Co., Philip ^g Patterson Bros.' Tobacco Co «. Reynolds Tobacco Co., R. J __ United States Tobacco Co , — , Havana Agenta in United Sutes Kuttnauer, August 4 Landau, Charles 20 Tiyloi, Wm. T. \ 4 Hotels Hotel Le Marquis 4 Pipes and Smokers' Articles Demuth, Wm., ft Co _ PUsring Cards U. S. Playing Card Company ^ || Snu£F Helme Co., Geo. W 4 Weyman-Bruton Co. 24 Auction Houses Comly ft Son, Geo. W. Cover III CLASSIFIED DEPARTMENT 39 REGISTRATIONS 35 ^»— HI »«■ n Urn -••— ••-^m— •i^— «. 30 THE TOBACCO WORLD »■ if* Tobacco Merchants' Association Registration Bureau^ new york citt Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), Search (see Note B), Transfer, Duplicate Certificate, N«te A-An allowance of $2 will be made to memben of the Tobacco Mer- chants' Association on each registration. „^^...Uat#.« the reoorting of more Nfttn B— If a reoort on a search of a title necessitates tne rcporung "*,'t^** Sade for every ten (10) additional titles necessarily reported. $5.00 1.00 2.00 2.00 REGISTRATIONS LOMA VISTA:— 40,407. For all tobacco products. September 8, 1917. Robert Lee Olive, Kansas City, Mo. Ortoher 6 CAMOUFLAGE:— 40,408. For all tobacco products. October o, 1917. Moehle Litho. Co., Brooklyn, N. Y. ^^, . ,, q 1017 GARABED:— 40,409. For all tobacco products. October 9, ivi/- American Litho. Co., New York City. „ „ . ^^a GARABED T. K. GIRAGUSSIAN:-40.410. For all tobacco prod- uctf October 9, 1917. American Litho. Co., New York City. DON NUNO:— 40,413. For cigars and cigarettes. October b, 1917. Comp^a General de Tabacos de Filipinas. New \ork GOBERNADOR:— 40.414. For cigars and cigarettes. October 8^ 1917. Compania General de Tabacos de Filipinas, New York FURLOUGH:— 40,415. For cigars, cigarettes and tobacco. Oc- tober 4, 1917. American Cigar Co., New York City. PHILTOCO:-40,416. For cigars, cigarettes, chewing tobacco and leaf tobacco. October 5. 1917. Philippine Tobacco Co., New STRAIGHTAWAY:— 40,417. For cigars. October 6, 1917. Ed- mund F. Fitzpatrick, Albany, N. Y. j * u ^« n^ MANILA BAY:— 40,418. For cigars, cigarettes and tobacco, uc- tober 11, 1917. Compania General de Tabacos de Filipmas, New CUBAN AMBASSADOR:— 40,419. For cigars and cigarettes. Oc- tober 9, 1917. Harry Weiss. New York City. KARD VEDJECY:— 40,420. For cigars, cigarettes, cheroots ana tobacco. October 15, 1917. M. Rippenbein. Perth Amboy, V J. ANDRADA:-40,422. For cigars, cigarettes and tobacco Oc- tober 17, 1917. Compania General de Tabacos de Filipinas, New York City. TRANSFERS LOYAL AMERICAN:— 14,493 (Trade-Mark Record). For cigars. Registered February 13, 1895, by Loyal American Cigar Mfg. Co, Detroit, Mich. Transferred to Detroit Cigar Co. (Louis Herczcj?. Prop.), Detroit. Mich., October 6, 1917. DON NUMO:-No. 16,126 (Tobacco "^orU) Jot c^gzrs, ciga- rettes, cheroots. Registered September 8 1908, by Heywood Strasser & Voight Litho. Co., New York City. Transferred to American Litho. Co., New York City. September 28 1917. and r^ transferred to Compania General de Tabacos de Filipinas, New York City. October 1, 1917. ^ . • .* AGUILA REY:— 24,784 (Tobacco World). For cigars, cigarettes, cheroots, stogies, chewing and smoking tobacco. Registered August 9, 1912. by Roland Alexandria Cigar Co., Tampa. Ha. Transferred to Hygiene Cigar Co., Tampa, Fla., October U, 1917 tr GOLD FISH :— 25,880. Tobacco leaf for snuff. Registered July 27. 1903, by Charles Rosen, New York City. Transferred to Isaac Rosen, New York City, September 10, 1917. PbiBKA ^^HVV JLOKBL i\ HOLLAND CUTS OFF GERMANY'S TOBACCO Special dispatches from The Hague, Netherlands, which have just reached this city, state that it is re- ported that as a result of a difference between the Dutch Industrial Commission and the German Zentral Einkaufs-gesellschaft concerning the price which (Jer- manv should pay for manufactured tobacco, the Dutch Government has prohibited the exportation of this kind of tobacco to Germany. CLASSIFIED COLUMN The rate for this column is three cents (3c.) a word, with a minimum charge of fifty cents (50c.) payable strictly in advance. For laltt. FOR SALE-SECOND-HAND CIGAR STORE OUTFIT show cases, zinc-lined tobacco cases and humidors. Address 4057 St. Clair Avenue, Oevland, Ohio. FOR SALE— Twenty-four Miller. DuBrul A Peters suction tables, m Mrfect condition. For a quick sale * very low price will be accepted. Address Box 151. "The Tobacco World." FOR SALE— Remedios Havana shorts, pure and clean. Guaranteed A-l or money refunded. Fifty cents per pound. Also Vuelta shorts, of the finest quality. Edwin Alexander & Co.. 178 Water Street, New York. Wanted. WANTED-THOROUGHLY EXPERIENCED SLCTION FOREMAN, who can speak Hungarian, Slavish and Windish, as head foreman for daily production of m,m ligarl. Highest salary paid best man. Box 222. "Tobacco World." WANTED-THOROUGHLY EXPERIENCED PACKER FOREMAN for Up- State factory, who is capable of handling production 100,000 a day. Saary no object. Box 224. "Tobacco World." GOOD FACTORIES IN FIRST DISTRICT (Pa.), making Union cigars, and in Ninth District (Pa.), making non-Unipn cigarS;: can place their goods with best jobbers in Eastern territory through the writer on a commission basis. Address T. C, Box 223. "Tobacco World.' TOBACCO STEMS, CUTTINGS. SCRAPS, SIFTINGS AND DUST, bought in any quantity anywher*. Send samples. Yearly contracts made. J. J. FRIEDMAN, 285-289 Metropolitan Avenue, Brooklyn, N. Y. WANTED-TO BUY OUT A aCAR FACTORY that makes fcve-cent cigars. Stite opacity per day, and amount of capital required. Also if you sell to jobbers or retailersV Box 221, "Tobacco World." PLAYERS HELP TOBACCO FUND An auction of wool wristlets, knitted by the girls connected with a show recently playing in Washington was effective in securing considerable money, which was turned over to a local newspaper to be added to a tobacco fund which has already reached nearly $4000, the proceeds of which will be expended in pur- chasing tobacco packages for the boys in France. The wristlets which were auctioned off were of the regulation army pattern, and the idea was that the pur- chasers were to send them to soldiers, thus giving the troops a double donation. The wristlets went quickly, many of them being turned back to the makers to be auctioned off again. The Tobacco World Established 1881 Volume 87 November 1, 1917 No. 21 TOBACCO WORLD CORPORATION I'libliahcrs Hobart Bishop Hankins, Preaident H. H. Pakradoonl. Treasurer William S. Watson, Secretary Published on the Ist and 15th of each month at 236 Chestnut Street. Philadelphia. Pa. Entered as second-class mall matter. ^e<=\"^^«** ^2. 1909 at the Post Offlce. Philadelphia. Pa., under the Act of March 3. CIBAN OFFICE: Pcrseverancia. 8, Havana. Cuba. PRICE: United States. Cuba and Philippine Islands. $2.00 a ytar. Canadian and foreign, |3.50. GARRETT H. SMITH, ^- ^ -'^ c-„adia„ * ■* » Kepresentative for 4. COMPANIA LITOGRAFIC A DE LA HAB4NA Finei.t Imported Cigar Bands and I abeU. Also GUMLESS Bands (Phone, Gramercy 1754i 106 E. 19th ST. I NEW YORK OFFICE i Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINSl MOISTURE HEAT AND BREAKAGE q INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Owners and Manufacturers RACINE, WIS., - . . . U. S. A. Established 1U4 WM. F. COMLY & SON Auctioneers and Commission Mcrchanti 27 South Second Street, Philadelphia REGULAR WEEKLY SALES EVERY THURSDAY. CIGARS. TOBACCO SMOKERS' ARTICLES. SPECIAL SALES OF LEAF TOBACCO. CON- SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE CIGAR BOX LABELS BANDS AND ADVERTISING MANUFACTUPER OF ALL KINDS OF 22nd St. and Second Ave., X^j(^ NEW YORK ^^1 Cigar Box Labels AND TRIMMINGS. CHICAGO, 105 W]«T MONBOK STRBET, LOUIS O. CAV.'., Mgr. HIGHEST QUALITY^ CIGAR BANDS SHOW CARDS FOLDING BOXES. ETC. W!!?STEINER.SONS&CO 257-265 WEST l7'"ST.*STEiNEi»HuiioiNG NEW YORK. LITHOGRAPHIC SPECIALISTS FOR THE CIGAR & TOBACCO INDUSTRY MANUFACTURERS OF SPECIAL PROCESS SKETCHES FURNISHED UPON REQUEST HEYffooD. StrasserIVoigt LithoCo 26^ STREET & 9^ AVENUE, NEW YORK MANUFACTUPERS OF Cigar Box Labels Bands AND tRiNMiNcs :, WESTERN OFFICE 179 West Washington St., Chicago, III. CANADIAN REPRESENTATIVES B. B. B. Co.. Montreal, Cnnada PHILADELPHIA OFFICE 322 Chestnut Street SELLING REPRESENT.ATIVES ADOLPH FRANKAU & CO.. 129 Fifth Avenue. New York City +.-..,_., »■■— itW^Mt Hil— »B^^»»lw^M*M^Bt^^»»Wi Danny Goodman, First Illinois Infantry, cham Billy Williams, champion bowler of the Army League and the White Sox. Photographed at Uncle Sam's Champion Athletes "Roll There's no finer body of men in the wo-ld than Uncle Sam's khaki-clad soldier boys— and they smoke the Makings to keep feeling fit and cheerful, if you don't know why. its high time you learned. Listen: — You can make for yourself, with your own harids, the mildest, most fragrant, most enjoyable cigarette in the world — and the nriost economical. Machines can t imitate it. 1 he only way to get that freshness, that Havor. that lasting satisfaction— is to roll your own ^'"^ GENUINE Their Own" r's r\ k/^x 44 Bull Durham \i fir Art I ^ Suddes ti on T^ TheMakings'V Pipe Smokers , of a Nation Vte'^^l^^^g-l'^l^^tSV V^^^^^ToWco with your iavofiry^^ acco wim yt>"' *" " cr^ acco-iVslike sugar in your coi/^ Ouaranteed by c o» *>o»»*''« o • iM^^rk /. i.r . ,, fMr. Dealer: Please consider the significance at this time of this firsl ' ' The Makings of a Nation ] slogan. ^ ^^ ,, (Try for yourself mixing "Bull'* Durham with your favorite pipe tobacco **lJ,ke Sugar in Your Coffee ^g^d see how true is the second slogan. \ K '^'^ ^ VOLUME .37 Nd^^2' C TOBACCO U. E NOVEMBER 15, 1917 WORLD ""~~"~^"' ■■ ■■ ■■ 1 11 »«■ ■■ »«- m PORTO RICO STRIPPED and BOOnED P. K. SHORTS From only the choicest districts in PORTO RICO FANCY UNSTEMMED DOMESTIC FILLER We are pleased to send samples of any ^rade upon request S. LOEWENTH AL (Q. SONS 123 Maiden L-ane New YorK City *■■ ■■! I WIK^Mg — *■■"- Wl !■■ !■! H ,,», r made: in bond 1 FINE HABANA CIGARS .tti^H ■■ M— M^— — — II- Quality Paramount CELEBRATED Excellence of Quality and Workmanship Are Combined In Charles the Great Cigars A VALUABLE BUSINESS ASSET TO EVERY UP-TO-DATE CIGAR DEALER SALVADOR RODRIGUEZ H. UPNANN CIGARS TAMPA NEW YORK HABANA Strictly Independent Manufacturer* CHAS. LANDAU Sole Agent for United States 82 Wall Street New York i ( I . r- ■■ ■*" .■•^— ■•— ••^— ••- .■■ ■■ ■■ »»—».■— »t|t F. C. LOZANO J. M. LOZANO TRADE MARK tt%.V. S, Pal. OftiM F. LOZANO, SON ©• CO. a S. BONDED CIGAR MANUFACTURERS Makers of the Famous "F. Lozano'' Brand Clear Havana Cigars OFRCE AND FACTORY; TAMPA. FLORIDA New York Address, 437 Fifth Avenue ■ eH — ««^^iiH-^— ■ " 4. M. MELACHRINO & CO., Inc. EGYPTIAN CIGARETTES You Cannot be Mistaken ifYou Stock the Easiest Sold Cigarettes M. Melachtino & Co., Inc., are purveyors and supply all the Courts, Embassies, lao Clubs and 360 Regimentel Messes throughout Europe AGENCIES IN THE PRINCIPAL CITIES OF THE WORLD PRICL LIST UPON APPLICATION 1790 BROADWAY, NEW YORK ^ « ■■ "- -«til ■■■ 1 MI ', f^ THE TOBACCO WORLD '^ La Flor de Portuondo « EL GRANDE" The CIGAR MFG. CO. PHILADELPHIA 9 /'/ //// "VXUMOWfll/fl.lllliUt, mi/aii/triD/i i/ii.ij JUDGE FOR YOURSELF ! COMPARE ROCKY FORD •^CIGAR^ MANUFACTURED IN OUR NEWARK, N. J., FACTORIES lAHD MADE DELICIOUS FUYOR ni j^u*'°dT'""^**^^"'** ** °"' •*^"** factories located at PHTS- BUKUH, PA., a very attractive and extensive line of CiRarf and ?T' ^ P*'' r' ^ *°' '°'-^ ^°' 5c and 3 for lOc, ^ving the Jobber and Ketaileran excepbonal margin of profit. UNION AMERICAN CIGAR CO. General Offices, Pittsburgh, Pa. For Gentlemen of Good Taste Si II Felice CIGARS The Deisel-W^nmer Con^Muiy LIMA, O. 1, EISENtdHR' WITH ANY 25 CENT CIGARETTE 15^ "'Samimnmm,,,,,!, -ijiy ^sSiT CIGARS reduce selling cost- because an ever constant demand* created by Cinco Quality, insures a quick turnover stock. LONDRES CONCHAS PANETELAS OTTO EISENLOHR & BROS.. INCORPORATED PHILADELPHIA. THE TOBACCO WORLD •f" II n n "■ EverywHer e T u ■ - — M ■■ ■ llfc EFFICIENCY! PROMPTNESS! SERVICE! Quality Cigar Labels and Bands ADOLPH FRANKAU & CO. INCORPORATED 129 FIFTH AVENUE, NEW YORK TRADE MARK 1. Selling Agents for Heywood, Straster & Voig Litho. Co. Cigar Box Labels, Bands and Trimmings of the H ghest Quality HARRY PROCHA«^ICA. Manager Cigar Labal Dapt. ■«■ ■ifi Monarch Size — Conchas Size Selling at 3 cents Straight jisii Your Jobber NEUMANN &i MAYER CO. Man\»fact\irera Office 117-123 S, 2nd Street, Philadelphia. Fi H. S LOEWENTHAL S. LOEWENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK i|ii ■ ■ ■■■■■■" ESTABLISHED 1M7 Y. Penda* 6i Alvarez WEBSTER CLEAR HAVANA CIGARS Our Motto: "QUALITY" Office and Salciroonv 801-803 THIRD AVE. NEW YORK CITY YEARS OF EXPERIENCE HAVE MADE PUNCH ji Cigar With Hardly a RiVat MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana. Cuba ADGOST EDTTHAUEt. GsmtiI RefrnwUtiw. 235 FIFTH AVE.. HEW YOU • » - - -..■■■«■■■ I* +_- HAVANA CIGARS pOMEO Y yUUETA The leader In all the World's Markets 0. S. ReprewnUtlYf : Wm. T.Tiylor, 93 Bmd St,N.Y.Clty. \i}r. The Acknowledged Leader AmonfeMild Sumatra Wrapped Havana Cifears Volume 37 THE TOBACCO WORLD Number 22 Established 1881 A SEMI-MONTHLY For the Retail and Wholesale Cigar and Tobacco Trade - S2.00 a Year PHILADELPHIA, NOVEMBER 15, 1917 Foreign $3.50 The Opportunities of the Holiday Business By Harry A. Eamshaw CHRISTMAS is the world's holiday. It is a time n ^J^'^?^ ^^^^^' -^*® message is ** Peace on Earth, Good Will to Men.'' By a sad and colossal misfortune, the holidays of 1917 find the world still without peace, and with ill will instead of good filling the hearts of nations. The minds of men are burdened with anxi- eties ; each hour adds to the multitude of complex prob- lems to be faced and solved. Under these circum- stances, to her troubled disciples the nepenthe which Tobacco brings is thrice welcome in this year of our Lord Nineteen-Hundred-and-Seventeen. As servitors m the Court of Nicotine the tobacconist, therefore, is an officer of high degree and honorable standing. He needs to make no apology for his existence; he lives b}^ virtue of the wish and demand of the great Public. He is a necessity, and never before have his wares been so much in demand nor his services so thoroughly ap- preciated. To what extent this year the average cigar dealer will rise to an appreciation of his responsibilities and his opportunities remains to be seen. I think it safe to say, however, that in the past the average dealer has not cashed in on over sixty per cent, of the pos- sibilities of the holiday business. He has been a good buyer but a poor seller. Of the millions of cigars in holiday or special packings which are bought every year by the cigar dealers, it is probable that half are still in the hands of the retailers after January first. By more wide-awake and constructive merchandising methods, the retail trade could not only eliminate prac- tically all carry-over of special packings, but could greatly increase the volume of business as a whole. Let me say right here that the special or holiday packing is a nightmare to the average factory. The business has developed only because of the demand on the part of the dealer, and a sincere desire on the part of every reputable manufacturer to co-operate in every way possible with the retail dealer. But the dealer has not made use of his opportunities. The special or ^'fortieth" packings, which actually cost the factories from $2 to $5 additional, have been given ^ the trade at the same prices as the regular packings. The zealous cigar salesman year after year has used the familiar old argument: **if you don't soil 'em dur- ing the holidays, you can use 'em afterwards for reg- ular stock." With this thought in the back of his head all the time, the dealer has bought generously, but allowed his enthusiasm to die out before the goods came in. The thought that his holiday purchases did not cost any more than his regular stock, has left the dealer with- out any particular incentive to push the seasonable merchandise. It is only natural for him to reflect, subconsciously: **0h, well, what's the use of worry- ing! If I don't sell this stuff now, I can get rid of it later." The factories and jobbers have suffered through the heavy buying and the subsequent indifference of the merchant. There is a falling-off in volume in Janu- ary each year that is tragic. The cigar trade gets **the blues." The dealers are overstocked, the bills come due, and some dealers even find it difficult to get suffi- cient money in hand to rehabilitate their stocks of staple items. At this writing it seems a certainty that this year the manufacturers of all the standard reputable brands will charge extra for ** fortieth" or special packings. In my opinion, this will prove a blessing in disguise for the retail dealer. He will buy more judiciously, and after he has bought, he will make a greater effort to turn the merchandise back into capital and profits. The ambitious cigar dealer will drop the role of buyer this year, and consider himself a salesman. He will get into action at once— without the loss of an- other day. He will focus his thoughts and energies upon this one idea: **How can I secure a large volume of holiday business?" To this one object he will cen- tralize all the instrumentalities at his disposal. I know one dealer who left his store every day during the first two weeks of December last year. He had a list of all his customers who had bought any quantity of cigars for gifts from him the year previ- ous. He first made it his business to call on each one of these at their places of business. He was surprised to find how ready they were to let him into their offices and talk over their requirements. Usually he carried samples of his best offerings. He knew in almost every case what brand his customer had bought previously. THE TOBACCO WORLD He secured substantial orders from practically every man he called on. This dealer went further with his solicitation. He called on the presidents of a number of the largest banks, and among this class of trade alone he sold over ten thousand cigars, mostly two-for-a-quarter sizes. He then followed up his idea by gomg atter some of the large industrial concerns. He found one single large firm whose holiday purchases amounted to seven thousand hve hundred cigars annually. Un- fortunately, he did not land this order because it had already been placed, and for lack of time he could not get to see many of the firms whom he had on the list. But he did a splendid business, and he resolved to re- peat the plan every year, and start even earlier. One secret of this chap's success was that he sold service to his customers as well as cigars. He obtained distribution lists from each customer, and delivered to the customer's place of business the number of cigars called for by the list. The boxes that were for gitt>i outside of the customer's place of business, the cigar dealer dispatched by parcel post or express direct from the cigar store. Prepaid transportation charges were added to the bills for the cigars as a separate item. Boxes sent by parcel post were insured, and the cost also added to the dealer's bill. The bother of wrap- ping, addressing and shipping gift cigars is a bigger consideration with most customers than the cost ot the cigars. The dealer, who will relieve his customer of all this detail and trouble, has found a way to the average busy man's heart. I have often wondered why more dealers do not make use of this idea. One dealer put a card m his window last year, reading as follows : LET US SEND OUT YOUR CHRISTMAS CIGARS We attend to everything— wrapping, addressing, mailing. Come in and pick out your present NOW. All staple brands. In the window was a box in a corrugated shipping carton. The top of the carton was left up to show how carefully the box was protected. A label on the side read FROM H. A. BLANK TO JOHN SMITH New York, n. Y. HANDLE CAREFULLY The package bore postage stamps, and was all ready for mailing. This visualized the dealer's offer- ing of service. It was a skillful use of the power of suggestion— which, by the way, is a subject worth studying. Hundreds of thousands of men will be away trom home, relatives and friends this Christmas. Many are already in camps or cantonments, and others are being mobilized every day. If the dealer does his part, each and every man will receive tobacco, cigarettes or cigars from someone at home. The thought merely needs to be pushed to the attention of the public. Where news- paper space is not too expensive, 1 see no reason why a retailer should not do some advertising during the early part of this month. Here is just a suggestion for an ad: TH£ TOBACCO WORLD The folks at home are sending cigars, cigarettes, etc., to the Boys in camp. Will your boy get his package of smokes? Let me help you select your Christmas gifts. JOHN SMITH High Class Tobacconist 412 SMITH AVE. (&tt JSiftiv Xmaa Muil will there be a package of smokes for your boy, your br9ther, sweetheart or friend ? Come to the store and let me help you. I know what would please him. Prices to suit every purse. I will attend to the packing and mailing for you. SEND CHRISTMAS CHEER TO YOUR SOLDIER OR SAILOR BOY NOW Millions of Christmas packages of tobacco, cigarettes, pipes, etc., for our Boys in the Army and Navy are being sent forward NOW. You must get your packages started at once if you want your Soldier or Sailor Boy to get his present when the Christmas mail comes in. Let me help you. Prices to suit every purse, 1 will save you the trouble of packing and shipping package. WHEN THE CHRISTMAS MAIL COMES IN will your boy. your brother, sweetheart or friend get a package of "smokes" as well as the rest of the fellows? K^'^^r^Zr"^^''^ cigarettes, pipes, tobacco, etc. NOW. We pack and ship the goods for you. These ads need not be copied exactly. I have in- tended them only as suggestions. With a little thought upon tW ^"^ ^^^^^ ^""^ P^^^^^^y ^P^^^^ Postcards or circular letters may be sent out to a ist of your customers; nor would the average man take It amiss if you or your clerks should personaUy mention the matter when he is in your store People respect a live merchant, and the use of the means I have suggested, as well as any other plans that may occur to any dealer, will not only result in he securing of some holiday business, but will serve to hx the identity of the dealer so prominently in the minds of the people he solicits that he will secure valu- able publicitj^ and results that will be felt long after the holidays. What method or methods the leader uses is not more important than that he shall do something to realize upon the possibilities offered by the holiday season. The ambitious cigar dealer will not be satis- hed with waiting behind the counter to take what busi- ness comes in naturally. In any line of trade you must go out and drive the business in, if you want to rise above the dead level of mediocrity. By the time these lines appear in print, it is likely that arrangements will have been made which will per- mit of the retail cigar dealers carrying in stock kits, selling at various prices, which may be forwarded through the Eed Cross free of charge to individuals in our expeditionary armies. The different tobacco companies early arranged with the Internal Revenue Department to make up kits free of revenue or other taxes. This permits of generous value being given the purchaser. I would like to see, however, some plan perfected whereby the actual kits could be sold in cigar stores. If jobbers could secure such kits, their sales- men would consider it a patriotic duty to secure wide distribution for them through the retail trade. The dealer on his part would take an active interest in pushing their sale. A plan of this kind would work two-fold advantage : it would, I am sure, secure vastly greater contributions from the general public, and it would partly compensate the dealers for the large ag- gregate loss in sales resulting from the withdrawal f rona the country of our army, which will eventually number two million men or more. I believe many per- sons would buy tobacco in its various forms, for send- ing away to our soldiers, if they saw the actual package on sale, who perhaps would not be injQuenced by a mere poster asking for a contribution which had to be sent out of town. Every dealer should resolve to clean up his stock this year. With the shortage in many lines of cigars, and the continually advancing prices, there is no ex- cuse for any dealer carrying over into 1918 old or slow-moving goods. If you have odd boxes of various brands that have been on hand for some time, put them up on the counter, with a price on them that will move them quick. Capital that is sleeping might as well not be in the business. Remember that every box of '*dead ones'' in your stock represents from $1.75 to $5 of your money that is tied up. You are losing not only the interest on that money, but the profit which you could make with it if it were invested in salable, quick- turning merchandise. With the big demand that should prevail this year, there ought not to be a box of dead merchandise anywhere in the United States January first. Making the most of the opportunities of the holi- day business, in brief, calls for the concentration of all the means at the disposal of the merchant,— the putting in of timely, attractive window-displays, the decoration of store interior and the display of goods ; the use of showcards; the employment of some form of advertising:— newspapers, 'circulars, postcards; and personal solicitation. If the merchant will couple these instrumentalities with merchandise of high quality and known value, priced to show him fair and reasonable profit, he will get a bigger business this year than he ever did before. Success is the sum of intelligence plus energy. Know what and how to do, have the ambition or force to do, and you will get results. Our Country's Financial Position BULLETIN ALEXANDER HAMILTON INSTITUTE Peicent — Per capita — debt on Debt Wealth Wealth United States $126.2 $2,427.1 5.2 E gland 586.9 1,847.6 31.8 France 600.0 1,375.0 43.6 Russia 125.0 286.0 43.1 Germany 357.1 J,n4.3 32.0 — Per capita — Taxes Income $3106 69.56 40.00 n.43 21.50 $388.3 260.9 175.0 4Z85 \47A Percent taxes on income 8.0 26.6 22.8 26.6 15.3 8 THE TOBACCO WORLD THE TOBACCO WORLD VARNISPHOBIA By Lyle Fenton THE door opened a couple of inohes, and the thin man injected himself into the store through the crack. , . . . tt- *' Hello, Jim," he said to the cigar dealer. His tone was dejected, spiritless. The cigar dealer's reply was cheery. The thin man selected three cigars out of the box of ' ' ISpasmaduros ' ' which the dealer brought out, laid down the money, sighed, and lit one of his cigars. Then he leaned against the showcase, and sighed again. _ . **You look kinda tired this evemng," remarked the cigar man, as he replaced the *'Spasmaduros" m the case. ^'Gotacold?'' ^ ^^ . **Cold nothing" mournfully answered the thin man. '*I got some thin' worse 'n a cold. I got varnis- phobia. . , , , ^, *' Great Scott, what's that!" ejaculated the cigar dealer. **Well," the thin one qualified, **I ain't exactly got it, either, but my wife's got it. Just the same, I'm the one that's goin' to die from it. I've had it before, but this year it's the worst ever. One more year, or less, and some tombstone salesman's goin' to make a nice commission ofi'n a sale. I just feel it. Why, I can smell the roses, and hear the quartette singin' *Rock of Ages' in the parlor, right now. *'But I don't care," he continued, with a sudden note of savagery, *' I'll be better off, with the whippoor- wills and the narcissuses a-pipin' their silvery warbles round my grave. I'll be out of my troubles, and maybe my fate will help the other poor devils in the world by makin' their wives stop and think. I've thought sometimes I'd run away. But it wouldn't do no good. She'd run after me, and she'd fetch me back, and make me do it. It's no use. I'm a goner 1" *' Well, for the love o' Jerry Simmins, slip me the news," broke in the cigar man, impatiently. ''Tell me who's threw this here custard pipe that's mussed you all up r ' '* 'S just this way," explained the thin man, flick- ing off his cigar ashes. ''I come home some night in March. I'm happy. I sit on the car and I think all the way home how tired I am and how nice it's goin' to be to get set down after dinner with my paper and my cigar, and nothin' but peace and comfort all around., I get home. I find all the furniture in the front room' has been moved into the dining-room. They've put a bed sheet over the piano. They've got the victeroler^ out in the kitchen. I start upstairs to wash and step in a bucket of suds my wife has gone and left on the stairs. I go find my wife, and I say to her,— not mad, but just kind of plaintive— -I say, 'Matilda, now don't you up and tell me that you're goin' to house-clean again ^ beems like it was only last week you house- cleaned, bay you ain't gom' to do it r ' * (Jhances are slie won't look me m the eye. If she does, I see she has a funny look, ana it ain't a twinkle. She says, '^0,1 ain't exactly goin' to house-clean, but if you could of seen that parlor— why, it was positively filthy. I'm just goin' over the worst places. The girl is goin' to do all the hard part.' '*When she gets that far, I know 't ain't no use. I know the rest by heart. I come home next night and find her down on her hands and knees try in' to scrub the varnish off'n the dining-room floor. Now, mind you, Jim, she don't ask me to do nothin'. But a man ain't goin' to stand and see his wife kiU herself off, ' ' No, he ain 't. I get down and scrub, and I get in- terested. She knows I will. I see pretty quick that no scrubbin' is goin' to take those spots out of that floor. I ask her has she got any dynatmite in the house. I work till midnight. Next night I bring home some varnish-remover. It says on the can all you got to do is to apply with a brush, and then wipe the var- nish off with a soft cloth. That's what it says. But I'll tell the whole world it don't read like that in real life. The feller that writes them labels must be a poet, or somethin'. What you gotta do, Jim, is you gotta get down on your stomach and scrape — scrape, dadbing you, scrape, scrape, scrape. And when you've scraped one board, you've got to scrape 'em all. Then when you've done one room, the rest look so rotten you got to do 'em. *'I've scraped enough hard maple flooring in the past five or six months to reach thirty-eight tunes around the world. And as for varnish, everything I eat tastes of it. I'm just about done now, except four more rooms. By the time them are finished, you're going to lose a mighty good customer on them 'Spas- maduros,' I'll say. Because I won't be here any more. I '11 be an angel, Jim, with bare feet with corns, a white nightgown, a harp, and I won't have to shave." "I'm off to-morrow night," remarked the cigar dealer, " and I was going to try to touch up the floor of my den at home, but after what you've told me, I'm going to telephone a paint-shop the first thing m the morning." "There's my car," exclaimed the thin man, dart- Iting out. He left the door open. The cigar man came out and closed it. "I know what I'll do," he said, half aloud, ''I m going to buy me a pet squirrel tomorrow. It won't cost me a cent to feed him. ' ' i Sumatra Purchasing Corporation Suggested by Tobacco World Editorial OiWof\'l W^^ ^^' "^ ^^' September 15th Vy issue 01 1 HE Tobacco World we published an edito- SumSa for Tl?^^;^.^ ^^* ^^^ ^^^ Conc^ Buy Sumatra for All the American Cigar Manufacturers r' We proceeded to outline a plan si^lartronfth^^^^^^^^ iX^r^ hTfl^f -/^ ^^^ ^L"^*^'? ^^^^fi* t^ the entire rSa X ^T^v .^^ would affect cigar production costs. C ertainly any plan would be an improvement over the luscription method which forced prices up and a so automatically affected the costs of production The announcement of the formation of the Sumatra Purchasing Corporation and the news that many prom- nient manufacturers will co-operate in buying their 1918 supphes of Sumatra through this firm is a decided victory for the cigar manufacturers. So far as we know The Tobacco Woeld was the only trade paper to urge this central purchasing plan. \\ e do know that our suggestion of several months a^o was Jughly considered by many manufacturers and we are gratified to find that it has proven acceptable As suggested in that editorial, the Sumatra Pur- chasing Corporation will be composed of members of tlie former Sumatra Tobacco Import Corporation. It was our suggestion that in peace times as well as in war times a great saving could be effected if the leaf was purchased on the island of Sumatra and ship- ped direct to this country, instead of purchasing it by inscription at Amsterdam. According to a report in a contemporary, small inanufacturers will benefit from this central purchasing plan, as arrangements are said to have been made so that any manufacturers using less than 200 bales of Sumatra may arrange direct with anv of the firms comprising the corporatfon for adequate supplies of Sumatra leaf. The firms comprising the Sumatra Purchasing Cor- poration will be H. Duys & Companv, Incorporated, E. Kosonwald & Brothers, Cullman Brothers and Kruse, Quanjer & Company. It is understood that Henn^ M. Duys will leave shortly for the island of Sumatra, where arrangements tor the Sumatra purchases will be completed. As suggested by The Tobacco World, firms pur- cliasing through the corporation will do so on a fixed oasis of profit for the corporation. It is to be hoped that all the users of Sumatra leaf 111 this country will co-operate with the Sumatra Pur- fliasing Corporation, as such a plan will work out to tlie distinct advantage of the manufacturer as well as tlio jobber and retailer. We reprint herewith excerpts from the article pub- li^hod in The Tobacco World on September 15th rela- tive to the above plan: ''The work of the Sumatra Tobacco Tni])ort Cor- •oration in fifoingr to the Island of Sumatra and pur- "liasin^ the leaf direct and bringing it into this coun- 'lll^ i»»v, jvctL VIII »rv I ctiivi in 111^111^ ii iiin/ luio \j\ju.ii tiy g"ives an opportunity for a suggestion that we be li<'vo will prove valuable to the cigar manufacturing 'Hflustry if an attempt is ever made to try it out. " »> It is vastly to the interests of the cigar manu- tacturer, as well as to those of the jobber and retailer that the costs of production be kept down. Instead of being forced to buy in competition with each other would it not be better if they were able to lump their purchases and buy together! ''Here is the Sumatra Tobacco Import Corpora- tion composed of firms ranking high as Sumatra to- bacco experts, and also possessing a full knowledge of conditions regarding the tobacco and its purchase. TT -/'^o^ should not the cigar manufacturers of the United States who use Sumatra tobacco join together and place their orders for Sumatra leaf through one buying corporation? Instead of agents of American lactones and some of the American manufacturers in- dividually competing against each other at Amster- dam inscriptions, why not lump their orders and let one buyer represent the entire industry? All the ex- penses incurred should be added to the cost of the tobacco plus a certain brokerage for the buying cor- poration. ''In fact it might be possible to save considerable on the cost of the leaf by buying direct from the Island ot Sumatra where an order for enough bales to supplv the entire American cigar industry for a year would certainly bring about competition, and thus lower prices. It would assure such a corporation undertak- ing this work a permanent and steady income and at the same time ought to work out to the great advantage of the manufacturer, jobber and retailer. The Sumatra Tobacco Import Corporation would be a very desirable syndicate to undertake this work, but it IS highly improbable with leaf conditions as they are today that they would care to consider a plan which would very measurably reduce present profits. "But the consideration at stake is not one firm or syndicate, but thousands of individuals, firms and cor- porations, whose investments are tied up in the cigar and tobacco business. "By such a central method of buving, it would not be necessary for cigar manufacturers to enter into competition with others and pay such prices for their tobacco as have ruled during the past six months.** • • • "If the majority of the Sumatra used in this country were purchased through one firm or syn- dicate, competition which forces prices up would largely disappear and prices would come down ac- cordingly. ' * ***•*♦•#» "For the protection of the thousands of jobbers who distribute their products and the hundreds of thousands of dealers who retail their goods to the con- sumer, the cigar manufacturers of this country should bind themselves together in a substantial organization with the idea of reducing COSTS OF PRODUCTION wherever possible. 10 THB TOBACCO WORLD THE TOBACCO WORLD i; 11 SECURITY FOR FLOOR TAXES TIEGULATIONS surrounding the deposit of Lib- Rortv Bonds and other collateral as security tor pay- m« of floor taxes under the war revenue act ha^ been proumlgated by the Commissioner ot Internal ^'"^ The' act does not state the time in which a bond, 1 • 1, ft t^inXtes must be furnished in every case :S 'ol St d'polited with the colleotor - - curitv must be filed. In ordinary course the taxes Zfl'e dTly assessed against the taxpayer and notice and demand for payment mailed ^y the collector ro tW taxnaver No penalties accrue until ten days alter t: d^of ihe liice and demand for payj^«tef^"re if a bond satisfactory to the collector is filed betore tie expiration of the ten days the same ^^.-^1^^, oo^to^ fl« ciPRuritv If a bond is not filed until aiiei ?:Kays f om7l;l-date of the notice and demand for navmeut a five per cent, penalty will accrue A bond nmv be accented after that date provided it is suffi- c ent in amount to cover the tax and accrued penalties ■2 tors are warned, howeN-.r, to use /Valance J the collection of the taxes and issue a distrain wai rant "''Tta.Tsecu/ed by the filing of a bond are not paid litMn theUme limited in the bond, the collector s to en.lcavor to collect the same by distraint The slcurit pledged, however, is not to be sold excep upon histructions from the Commissioner of Internal Re^ - '""'xue penal sum of a surety or other bo"d must be not less than the amount of the tax due buUf U^ie t^x due is less than $1000 the penal sum of the bond may Dt '''' KberlfB^onror other collateral deposited as socur^ V and in the possession of the Collector of In- S L' enue will be surrendered to the taxpayer as Lon as the tax and interest have been paid. It the tax sTaid n instalmnts, a Propo^ionate amount of the collateral deposited may be surrendered in the disc.e- '''"coUec^rrstve been authorized to accept, in lieu of suretv bonds, as security for the paymen of floor Hxos Libortv Bonds equivalent to the actual amount of the taxes due, and in certain cases to accept a bond "wOi personal surety supported by other satisfactory '"""iSvon- case in which Liberty Bonds or other col^ Intora rro7lopositod with the collector as security, the p, mcipal must exocut.. a bond in a form designated hv the commissioner. LOCAL RETAIL ASSOCIATION Stcns have been taken for the f omiation of a retail WIS elected temporary chairman. Plans tor a pc™d eit organization will be discussed at a^njf ^"^ to be hold at the Hotel Walton on the evenmg of Novembei The slaving card, a legitimate side line of the per cent, upwards. PENNIES SCARCE IN WASHINGTON Washington, D. U. Retail cigar dealers are finding themselves greatly embarrassed in the conduct of their respective busi- nesses by a famine of pennies. Since the going into effect of the recently enacted war emergency revenue law the demand for pennies has jumped and the supply does not seem sufficient by a large amount to keep up with the demana. With nickel smokes at six cents and a customer buying one, the retailer has to turn back four cents in change, and a large proportion of sales, it is said, involves the handing over of pemues One retailer foresaw the coming of this difficulty and sought to prepare, that he might not be caught short. He armed some youngsters whom he knew with five-dollar bills and turned them loose m the neighbor- hood to try and obtain a monopoly on the penny mar- ket He offered these boys one dollar and one cent tor eacii one hundred pennies. If you think you could make a living changing one-dUar bills into pennies just con- ^"^^ T^'bSTestTf- the lot was the hardest worker and at the end of the day he fonnd that he had earned tnst sixty-five cents ; he had tramped all over the lot, CtwTen he completed his work he found that someone hadlhort-changed him and that he was short fourteen cents. A whole day for fifty-one cents. .„„„•, The retailers cannot get their s'^PP^'f °^P^"'"*„^ from the banks, for the banks are allowed but three thCJnd daily and that does not begin to supply all o the demands' upon them. The drug stores want pen- nls aS do the movies, and it's a race between them lo s^e who can get to the banks earliest and get a share of the stocks allowed. REGARDING DAMAGED PARCELS The Post Office Department is experiencing consicl- erab?e'diSi?y in Pe|- fhTSrr efwtlfnS ?^K^^^ Sat to do so would invalidate the>r S;^,^^^^ Jf Tnvai t a damaged package necessitates the pa>Tnem;D senders of the same a^^ou^t of postage requ^ed^o ^ original transmission, in order that the pa«iei i returned to them for determination of the extei.. damages sustained. „„„rvto,q v.v addressees, When damaged articles ?;« accepted b> addre Jay^r^^rn^rtrhreSetX^J^^^^^ The Old King Cole Ci^ar and Tobacco roinpn..y has made changes on smoking tobacco, ine^v. ^^ ? „ at .W cents has been reduced to a »e ^^ ^^ 50 cents, half-pounds s-ll "ow at $1.15 mstea pound tins at $2.25 instead of $2. I Loving One's Work By J. R. McCleskey Copyright 1917, by J. R. McCletky T^IIERE are many so-called roads to success, but the A starting point in every case must be a natural love for one's work, whatever that work may be. Where- ever you can put a finger on a man who has made a success in life, I can show you a man who loved his work. A man cannot expect to succeed in business without loving his work any more than he can expect to be happy in his home without loving his family. When a man reaches the shady side of life, and is classed as a failure, he attributes his lack of success to many causes — to "combination of circumstances," to bad luck, to lack of opportunity, etc., but in ninety- nine cases out of- a hundred the ''combination of cir- cumstances*' could have been turned into opportunities of success if the individual had only learned to love his work. Love is conceded to be the most potent influence in the uni- verse, and love for one's work is the strongest influence that makes for success; in other words, one's success in the business world is just in proportion to one's love for his work. You often hear a man say **If I had So-and-so's job, I could love that work, but no one could ever love my job. ' ' Such people unthinkingly deceive them- selves, and pave the way to their own failure. Love is universal in its ap- plication, and is not limited bv the . kind of work one has to do. A street sweeper can lovo liis children just as much as a railroad president can love his children, and by the same token, a hod car- rier can love his work just as much as a bank official can love his work. It rests entirely with the individual. Jf you and I are not satisfied with our present work, the thing to do is to look forward and aspire to some- thing better, something that means progress, but the very minute that we develop a thought of dislike or hate toward our present work, wo put an unsurmount- able obstacle in the way of the better job ahead. But just what does it mean to love one's work? First, let us get a clear conception of what love means, and then we can begin to learn how to love our work. Professor Drummond has said that love is the great- <'st thing in the world. Then is it not high time for 'if you do not feel that you have made a success in life and are not satisfied with your own progress up to date, do not lay it to "circum- stances/' but look into your own thought and see if you cannot locate the trouble right there. Put yourself through a little mental investige tion and see if you really love your work, or if you merely drag through it week in and week out just because you do not want to starve." you and I to begin to know something about this ** greatest thing in the world," and learn how to apply it to our work and our daily living f To love a thing means really to see it in its true light, to know the truth about it, to possess a full, complete and perfect knowledge of its reality. If you had a perfect knowl- edge of everything in the universe, would that not be to you the greatest thing in the world! Therefore, we want to view our work in its true light, and have a perfect understanding of what is the object of our work and the motive behind it. First of all, a man's work, no matter whether he be running an elevator or a bank, is the reflection of his own thought. To prove this, take away the man's thinking capacity and see what becomes of his work. Now, if your work is the reflection or product of your thought, then what you have to deal with in order to make your work pro- gressive and successful is your own thinking, and not the work itself. This brings us to the point of seeing clearly that the difference between failure and success in one's work is just the difference between wrong think- ing and right thinking. To love your work, to see it in its true light, means to hold a correct mental concept of the ob- ject you have in view, and the motive back of it. If your object is purely a selfish one and you work only because you have to, or simply for personal gain, if you are jealous of some fellow worker or competitor, and envious of someone else's success, if you are inconsiderate of the just rights of others in your business dealings, if you constantly magnify other people's faults and ignore their virtues, if you are resentful because of seemingly adverse conditions, and last but not least, if you are making discouragement your bosom companion, then you are far from loving your work. Now, reverse this mental process of thinking, and try to see how much good can come to all around vou by doing your work well, endeavor, to give vour fellow workers and competitors a helping hand whenever the opportunity offers, congratulate the other fellow on his success, and tell him you are on the way, look for (Continued on Page ^4) 12 THE TOBAOOO WORLD THE TOBACCO WORLD 13 The Retail Merchant TilE ebbiuK tide of profits and the rising stream of business costs and overhead has at last awakened tlie retail cigar and tobacco trade from its letharg> . Through the efforts of the manufacturers, the trade organisations and the trade press it knows that the merchandizing of cigars and tobax^o products is a business demanding sales effort. And further "i^* business profits are in proportion to sales efforts. Today the consumer is caUed upon to pay a new nrice for his cigars and tobacco. The dealer pays a ne V Vrice for the goods. The jobber pays tie manu- t^clurer a higher price. But for months the manu- facturer has been paying a scale of rising prices which !ie has had I absorb.'' Neither the jobber nor the dealer could then, nor can now assist in t^is absorp- tion. It must come from the consumer. The dealei is tlie connecting link. K^„„o-l,t The great adjustment m our national life brought about by the war and our participation in it demands new methods and new business standards. Competi- t on is just as great as ever, but the price argument is Lot quite so stTong. From now on the sale of goods ^^11 depend more on the store and the merchant m it than upon the prices which he dangles before his cus- ''"" The retail cigar dealer knows today that standard sizes of the old five-cent cigar must command six cents. He knows this for a fact because he is pay'ing more tor ihe cS^rs today than he received when he sold them ** ^ The point thaTwe want to impress upon the dealer is that he is a merchant, not a storekeeper who gets UT) out ot- a chair to hand out over the counter a cigar Xrthe customer has asked for. He must devote li.s time and attention to creating sales, and further, he must endeavor to make his store attractive enough to brinir new trade into it. . , The dirty, dusty window littered with old litho- ..ranhs and dirty packages must be cleaned up. It ^ ust be n ade nelt and bright. The cases inside mus be kep? clean and the goods within neatly arranged "•' tZ:Lr:Zl be carefully kept and turnovers watched Capital cannot be allowed to remain idle in Xw-moving brands. The overhead today is a seri- ous problem. How many retailers can say accurately wliat their overhead is in proportion to sales! These days are moving with express-train speed Our expenses threaten to outdistance us if we do not watch c'losely. And nowhere is it - necessary to keep close watch upon such matters as in the retail store ^""'T^f/e^aVSaTdS^^^^^ should eliminate as far a?possible ev'ery product that does not seU Gum candv and playing cards are sidelines th^ do sell ana c.ver^ dealer Ln affor.l to put sales efforts behind them But the average retail store has money tied up '" ''^Al^'^^utnatrauT'known or advertised goods are a safe "nvestment for any dealer but he should w caution today in investing in goods which are un- known and whose sales he must create himself. The retail profit at the most is small. Its amount is dependent upon volume of business and turnover. And to get this every merchant should devote his clos- est attention. . , . . j i The manufacturers of cigar and tobacco products have been forced by the constantly growing costs of production to create new retail prices for their goods To some extent this means creating new markets, but there could have been no more propitious time than when the prices of everything are chmbmg. . Let the retail dealer remember that the prices so far as the tobacco industry are concerned are not oi their own choosing. They have been forced upon the trade by unprecedented conditions in the markets ot materials and labor. „ , . j x ii. The retail dealer can offer his goods at the new prices with the assurance that behind every brand is the prestige for a quality and unifonmty that has sol. them fnaU parts of the"^ United States by the tens of "" The consumer has been sold on the brand of his choice, not on price, but on the particular quality and blend which has appealed to him. And to the con- sumer today, price should be no more of a considera- tion than when he first chose the brand. This is where the retailer can determine whether he is a storekeeper or a merchant. The merchant rec- o^zes the demands made upon him by new cond.^ tions. He realizes that today he naust sell goods, not keep them. His livelihood is dependent upon his ability to Kust himself and his business to the new condi- tions. ^^^^^_^_ PARCEL POST TAX DECEMBER 1st When the new war tax on parcel post packages goes into effect December 1st, it will be payaWe b fpecial internal revenue stamps now bemg printed, :?^fSi must be purchased, affixed to the Parcel and cai- celed by the sender, according to instructions from the Post Office Department. ^ . „ „„„+ fm- The revenue act provides for a tax of one cent foi each postage charge of twenty-five cents on package o? fourth class or parcel post matter on which the ,o.- age amounts to twenty-five cents or more, .^o tax s placed on parcels requiring less postage, nor is the rate ''^■•^rftfr^uXlng and affixing the tax stamps tho sender will be required to cancel tliem by .^vlltlR- thereon Is intials and date. The stamps required fo postage however, must not be canceled in this ma.iiijn . as to do so would invalidate them for postage, undci ^^^ ^Patrons of the parcel post service arc warned to bo sureXrhiadditFon to^he.tax the fuU amoun o postage required on parcels is paid. Ihe amouni • fhc tax is not to be deducted from the amount of post- ac-e paid, but is in addition thereto. ^ Care should be exercised that the postage and tax are patd by the proper stamps; postage stamps are n- valid for payment of the tax, nor are the tax stamr* good for postage. _^_^^^^ New arrangements are said to be under way witlj the Tobacco Products Corporation, f "^^l ,f ";^'^i of directors will be composed entirely of men fam.li.. with the tobacco industry. Cheering the "Sammees" with the "Cheer-Up Package'' t GET out the band ! Here is the big selling hit of the Northwest, the "Cheer-up Package/' Copyright has been applied for on the label, but the idea can be used by any house that wants to do a patriotic work. It is a patriotic work, because it was planned with the idea of permitting the purchaser to send it direct to some one individual of our boys overseas, in our navy, or army cantonments. AVhile the kits purchased bv the tobacco funds probably reach the boys more quickly, it is not ])Ossible for the giver of a donation to specify that kits be sent to anv one individual or indi- vi(kials. The package il- lustrated herewith is sold bv the dealer lor $1. He buys it for 75 cents. And the great jobbing house of Stone- Ordean- Wells Com- pany in Duluth, Minn., which is making this ' ' ( heer-up Pack- age,'* is swamped with orders. Harry A. Earn- sliaw, who planned this package, is now working on another one to go to the consumer at $2, and he believes that the idea will "gobig'' with job- he r s throughout the country. It is eortainly a patri- '»tic business wtII worth seeking, even though the profit to the firm making it np is negligible. Due to the war tax on cigarettes and tobacco, one or two items have been cut out of the or- iginal package wliich contained: two packages of "Camel" ciga- rettes, one package of "Lucky Strike" cigarettes, one package of "Chesterfield" cigarettes, two packages of "Bull Durham," "The Makings of a Nation," two packages of chewing gum, two bars of almond choco- late, one bar of milk chocolate, two packages of ciga- rette papers, one postcard for acknowledgement of the package. Friends and relatives of the hundreds of thousands of boys now in Uncle Sam's serv- ice will want to re- member them dur- ing the Holiday Season and at other times as well. The Stone-Ordean- Wells Company has undertaken to sup- ply its trade with a package with ap- propriately chosen contents, that the hundreds of thou- sands of friends and relatives can purchase at nomi- nal cost ready for mailing. This is a patri- otic work to which jobbing houses can devote some atten- tion with absolute assurance of a deep appreciation on the part of the trade and consumer, even though it brings but little profit to the producer. Ap- preciation means good- will and good- will can be inter- preted in advertis- ing values. Dealers of the Northwest are en- thusiastic about the package, and the consumer is show- ing even a greater enthusiasm. The idea of the package is not copyrighted, and any jobber who wishes to under- take a similar w-ork, will find the demand for the product. 14 THE TOBACCO WORLD ■■ ■■ M M ■■ ■■ ■■ ■■ A EDITORIAL CHAT AND COMMENT THESE are turbulent times in the cigar business, in the grocery business, in fact in every business. Con- ditions are changing, prices are climbing and our ex- penses are growing faster than our economies. So that today a man can no longer be indifferent to his business if he hopes to succeed. Time was when a man handed a quarter over the counter, named his brand and took six cigars out of the box which the dealer handed him. The efforts pf the dealer were confined to handing out the box, put- ting it back and ringing up a quarter. Then there came a time when the customer found he was getting onlv five cigars for his quarter and he began to hunt around for brands that still sold at the old price of six for a quarter. Tn many cases it required a little sales- manship for the dealer to sell the man his old brand at the new price. Now that several standard brands have advanced to six cents the dealer will have to exercise still more salesmanship to continue to hold the trade on these brands. The consumer is not going to be satisfied with the explanation that the manufacturer has charged the dealer more. The question is, why? You can answer this, and many other questions, in- telligently, if you are keeping yourself informed about l/onr oivn line of business. The trade paper is the logical organ to disseminate news, give information and to supply education and light on trade problems. The dealer who does not think enough of his busi- ness to read a trade paper which keeps him in touch with the current conditions does not place a very high value on himself as the proprietor or on the value of the business to him. Not alone The Tobacco World, but all the trade papers are doing everything that they can, ac- cording to their light, to help the dealer and jobber. The trade papers are pul)lished solely for the benefit of the merchants in the tobacco business. The Tobacco World is working, every issue, for the best interests of its subscribers. The dealer must be helped and served in every possible way. His problems are our problems. So far as possible we en- deavor to inform him quickly and authoritatively on all vital questions. A good trade paper is indispensable to a progres- sive merchant. Tt broadens his view of business. It makes him think and helps him to solve his own prob- lems. One little suggestion in a trade paper may be worth hundreds of dollars to dealers wlix> can put it to use. We say to the dealer that today he must read his trade papers if he is going to keep up with the pro- cession. Cossip and rumor are very undependable. The trade paper seldom makes an utterance that can- not be verified. " ■■ iiii AS long as there is no law against suggestions re- ^garding coinage, let us consider the return of the old two-cent piece. It would serve well the merchan- dising interests of the country. And it would relieve some of the problems of the retail cigar and tobacco trade. Just as the small size cigar at five cents is but a temporary adjustment in the retail trade, so there is no guarantee that the six-cent cigar is a permanent thing. Particularly as there are a number of seven- cent brands already on the market and more to come. Cj3 CJ3 CJ3 IF any one doubts that cigar, cigarette and tobacco prices will continue to maintain a high level, let him look up the prices paid for tobacco for the past year and more, and also the prices just paid in the opening up of the buying of the Lancaster County crop. Rnling prices were twenty to twenty-six cents a pound where formerly eight to twelve cents was con- sidered a liberal offer. Bear in mind that the tobacco bought now will not be used for more than a year, pos- sibly two years. It will then be evident that prices cannot come down during this period. And if the war continues, and the demand for tobacco continues strong, even higher prices may rule. Many manufacturers who, themselves, six months ago viewed with ridicule the talk of the six-cent cigar not only have joined the six-cent movement but admit the probability of the seven-cent cigar. The trend of costs indicates very clearly the up- ward tendency of retail prices, and the retail trade can stand firmly behind every advance with the assur- ance that a fundamental principle of sound business policy makes the increase absolutely necessary. Cj3 CJ3 Cj3 WE believe that the only way a publication can please all of its subscribers from an editorial standpoint is to write without conveying an opinion or to write nothing at all. We do not intentionally choose either of these alternatives. We are endeavor- ing to publish a constructive journal for the retail and jobbing trade and our main endeavor is to build up and not to tear down. We do not seek to force upon our readers our personal opinions. We do seek to in- terpret for our subscribers the trend of business, and the conditions and problems which the trade are forced to face from time to time. And we seek to do this fairly by presenting both sides of the questions. We have yet to find conditions which offer no alternatives. Changes in trade conditions mav compel us to change, in some minor ways, our editorial policy but it such changes must be made they will be actuated by a consideration of the best interests of our subacnbers. I THE TOBACCO WORLD 15 JOSE GARCIA, A MISSIONARY PRIEST WAS TFTF patttt?!? OF A GREAT INDUSTRY. ABOUT THE tTSe OF ?Si TUmTY^fyv^Wl'^'ir'^ J'^^^'''^^ r HUNDREDS InD llilKTY-FIVE YEARS AGO, HE WAS DEVELOPING PTTTT tt> HIM AT SAN LUIS, CUBA. FATHER JOSE WAS TTTF fibwt TOBACCO PLANTER IN THE CAGAYAN VALLEY Today there are twenty-two thousand families cultivatlnff tobacco in that wonderful and fertile country AND ttif MANILA CIGAR FACTORIES ARE SHIPWNG CIGARS TO MSfwN/? Ji^R^ ^^^^ ""^ "^'"^^ HUNDRED AND T^EN?? American cisrar dealers and American cigrar smokers like Manila cigars. They are Mlld-They Burn Freely-They are Hand-Mad^ THERE IS PROHT IN MANILAS A complete list of factories and distributors furnished on application THE MANILA AD AGENCY 546 West 124tli St., N. Y. 16 THE TOBACCO WORLD THE TOBACCO WORLD 17 HAVANA LETTER ^ BISINESS kout up to its former level, as far as the number of bales traded in is concerned, and whi e American buyers from the North have not been plentiful, oui commission merchants and the American exporters established at Havana have been active enough in set- ting the ball rolling. Stocks ot leaf for sale in the open market are getting scarcer from day to day, ex- cepting Partido resagos and the factory vegas from the Vuelta Abajo, which are rather slow of sale All of the other varieties and grades of leaf are in acti\ e demand at still further advancing prices. The American manufacturers and a tew leai dealers who are accustomed to deal regularly tor their yearly supplies with the American export houses, and including a couple of Spanish firms, need not worry about going without our leaf this year, as their inter- ests have been well taken care of; on the other hand those buyers who are accustomed to make their pur- chases in the open market may regret their coming late to our city, if they delay too long. The opinion prevails that all of the suitable stocks for the American markets may be sold out before the end of this year Of course we know from our own experience that there always may remain some lots for sale, but they might either have some defects or are held at figures which the buyer may be unwilling to pay. Besides in times of grekt scarcity of an article stocks arc tortheoming from places about which nobody dreamed and if prices are only high enough some holders may resell their stocks or part of them in order to realize a profit at once. Therefore the saying that the market is ex- hausted can onlv hold true as far as the first liands are concerned, but not as regards speculators or second ^^"^ Under the existing circumstances, we do not claim that all the. stocks may be exhausted soon, but tliore may be less of a good assortment ai'd pr.ces niay be driven high through an active competition. Although there are still some i)ackings going on in tlic country the receipts from the country are bound to be upon a reduced scale henceforth, and besides all the leaf com- ing to market will not be for sale as it may have been contracted for previously. , , v „„„ The planting season has ojjened, and trom now on forward the setting out of the seedlings will continue, perhaps until the middle of Doeember, when all the prepared acres should he well stocked. It the weather conditions continue as favorable as they have been since the hurricane last September, then we may be able to harvest a good and large crop as through the prevailing high prices the farmers are enthusiastic. '^ Sales during the second half of October totaled ''4 084 bales, which consisted of: Vuelta Abajo and Semi Vuelta, 8244; Partido, 2789; and Remedios, 1.S,- Buters were -. Americans, 14,643 ; exporters to Eu- rope (Spain). 2.500: shippers to South America, 772; and our local manufacturers of cigars and cigarettes, 6169 bales. «^ tsSP Havana Office: Perseverancia 8 Carlos Wintzer, Representative Receipts of Leaf Tobacco From the Country Por three weeks to Oct. 25, 1917. Since Jan. 1, For three weeks to »-)ct. '^o, iui i . o"');" ^f"-/' ,^^^^- Vuelta Abajo, 17,107 bales 153,340 bales Semi Vuelta, 832 " 9,1/3 Partido, 2,438 " 31,034 Kemedios, 19,707 " 118,191 (( li a Totals, 40,084 - ^^P,^ '^ Exports of leaf tobacco, from the port ot Havana, from October 14 to October 30, 1917, totaled 11,246 bales, which were distributed to the following countries, viz., to all ports of the United States, 882o; to Canada, 428; to Spain, 1350; to the Argentine Re- public, 566; and to Uruguay, 77 bales. Buyers of Leaf Tobacco That Come and Go Arrivals: From New York— Isaac Beniheim, of J. Beniheim & Son; Harry Rothschild, of Cullman Brothers ; Benito Rovira, of the Bemto Rovira Com- pany; and S. Ruppin, of S. Ruppm. , . -r ^. From Boston— Albert W. Kaff enburgh of 1. Kaf- fenburgh & Sons; and \Vm. Batchelor, of the A. C. 0. Ciear Company. ^ i. in • From Tampa— Pancho Arango, of Francisco Arango & Company; and Val IM. Antuono, of Val M. Antuono. ,^ _ ,, * t • c- From Key West— M. Morton, of the A. Loui^ cV Company, Incorporated. Departures : To New York-Harry Rothschiia. To Chicago— Manuel Vega and Candido Fueiite. To Tampa— Pancho Arango, Val M. Antuono and Ambrosio Torres. To Key West— M. Morton. Cigars Just now business is flourishing in all of our cigar factories, and which may continue unti all tlie ho U- day orders for the United States and Great Britain should be filled. What may happen after the turn o the year is rather dubious. Great Britam had sent orders additionally to fifty per cent, above the pre- vious limit allowed by the Board of Trade at London, but the importers made the condition that these addi- tional orders should be executed previous to the .^ of December. This is a condition which most ot o m manufacturers are entirely unable to comply wit imv ing to the want of enough cigarmakers and the 1 1 si ot the previous holiday orders. Unless the Engbsh im- parters will grant our manufacturers a time exten- sion many of these orders must remain i}nfi»l^^ ; . The exports from Havana, during the month ot October compare at last veiy favorably with tlio H.- ures during the same period of last year, as ^Mll ^^ seen as follows : «^ .ni- From October 1 to October 31, lin /, From October 1 to October 31, 1016, Increase in October, 1917, From Januar>^ 1 to October 31, 1016, From January 1 to October 31, 1017, 12,687,733 riirars 10,106,100 2,581,633 it (( 00,051,7^4 85,484,263 Decrease first ten months of 1017, 13,567,521 {Continued on Page i8) (( <( ■■■ ■11,1 '" " ■ i«. '■ M M ■■ n M ■— ■■ 1 M ■■ ■■ ■■ H ■■ H ■■ ■■ ■■ ■■ ■■ ■■ Results Tell the Story AN epoch-making era is being created m the Cigar Industry by the excellent results rewarding cigar manufacturers who use our 1916 Crop of SHADE WRAPPERS {Whether Connecticut, Florida or Georgia) m Are you sharing in this Wonderful Success? American Sumatra Tobacco Co. Largest Producer of Shade Tobacco In the World General Offices: 142 Water Street, New York H M _^ I I 11 n ^ __f -«i ■ ■■ w li M ■■ ■■ 1 ■■ M. Id TBS TOBACCO WORLD THE TOBACCO WORLD Havana Letter (Continued from Page i6) Increases by countries, during the month of Octo- ber, 1917, as compared with the month of October, 1916, are thus: Great Britain, United States, Chile, Denmark, Portugal, Egypt, Canada, France, Argentine Eepublic, Canary Islands, French Africa, Peru, British East Indies, Gibraltar, Uruguay, 3,047,415 cigars 701,184 145,489 89,750 87,400 80,755 71,775 57,600 52,236 48,550 43,900 25,700 23,400 21,000 19,200 4 4 ii i i ^ i a n i i i i i I i i a 4 4 4 4 a n Total, 4,515,354 Decreases in the month of October, 1917, as com- pared with the month of October, 1916: Kussia, 1,404,849 cigars Spain, 426,345 Panama, 53,052 Norway, 35,000 n i i il li Total, 1,919,246 The standing of the ten principal countries, which last year imported over one million cigars from us, was at the end of October, 1917, as compared with the same period of 1916, as follows, viz.: Increases France, 3,102,443 cigars Spain, 2,786,004 " Australia, 318,641 '* United States, 214,427 4i Total, 6,421,515 '' Decreases (Jreat Britain, Denmark, Russia, Canada, Chile, Argentine Republic 16,327,648 cigars 1,822,160 '' 1,347,247 '' 619,744 '' 472,488 '* , 292,308 * ' Total, 20,881,595 '* Romeo y Julieta, H. Upmann and Punch are work- ing to their full capacity, but had nothing special to report for this issue as they are devoting every min- ute to the execution of pending orders. Pai-tagas, Iloyo de Monterrey, Por Larranaga, Ramon Allones, Belinda, Eden, Sol and Devesa de Murias are likewise working strong. Leaf Tobacco The principal leaf buyers, during the past fort- night were: Mark A. Pollack for account of his cus- tomers, 3560 bales of all kinds; Walter Sutter & Com- panv for account of their customers, 2566 bales of all kinds; Leslie Pantin for account of his customers, 979 bales of all kinds ; Manuel Suarez Company for account of their customers, 400 bales of all kinds; General Cigar Company, 2847 bales ; The Spanish Regie, 2500 bales ; E. Kegensburg & Sons, through Jose. Suarez & Company, 1890 bales; C. del Peso & Company, 1617 bales ; La Moda, cigarette factory, 1547 bales ; Cif uen- tes, Pego & Company, 1500 bales; Cuesta, Rey & Com- pany, 965 bales; Corral, Wodiska & Company, 838 bales; Val M. Antuono, 598 bales; Deben Hermanos, cigarette factory, 475 bales ; Hijos de Diego Montero, for export to S. A., 622 bales; Allones Limited, 150 bales ; and various of smaller amounts, 1030 bales. Some of the principal sellers were : Thomas Beni- tez, 3260 bales; Gonzalez Hermano & Company, 1747 bales ; Calisto Perez, 1500 bales ; Leon & Delgado, 1210 bales ; Pertierra, Prieto & Company, 1200 bales ; Alva- rez & Company, 1072 bales ; B. Diaz & Company, 906 bales; Butierrez & Foyo, 661 bales; Jose 0. Puente &c Company, 625 bales ; F. Ezquerro, 600 bales ; Ruperto Leon, 591 bales; Herrera, Cahnet & Company, 574 bales ; Camejo y La Paz, 565 bales ; Sierra & Diez, 537 bales ; Suarez Hermanos, 493 bales ; Manuel A. Suarez & Company, 473 bales; Lozano & Miguel, 334 bales; Muniz Hermanos, 250 bales; Peso & Company, 240 bales; and various of smaller quantities. Evaristo Calves after complaining bitterly about the high prices, and that he could not see his way dear in making a dollar on anything that he might buy, has finally purchased some 600 bales of leaf in order to have something for his customers. Shippers above 200 bales of leaf tobacco, from the port of Havana, during the last two weeks were : Vir- gilio Suarez, 1931 bales ; Sogrinos de A. Gonzales, 1550 bales ; Leslie Pantin, 915 bales ; Cuban Land and Leaf Tobacco Company, 838 bales; Mark A. Pollack, 7oO bales ; Garcia & Company, 548 bales ; Perez, Capm & Company, 437 bales; Walter Sutter & Company, 436 bales ; Hijos de Diego Montero, 433 bales ; Jose Suarez & Company, 360 bales; E. H. Gato Cigar Company, 326 bales ; Aixala & Company, 262 bales ; General Cigar Company, 258 bales ; Menendez & Company, 252 bales ; Manuel Suarez Company, 236 bales ; Ernest EUmger & Company, 233 bales ; Maximilian Stern, 215 bales. Oretaniv. 19 SEPTEMBER CIGAR PRODUCTION The following comparative data of tax-paid prod- ucts as indicated by monthly sales of various stamps and receipts from certain sources of revenue is ob- tained from the Statement of Internal Revenue Collec- tions for the month of September, 1917 : No. No. No. No. Sept. 1917. 637,299,017 72,356,000 2,067,075 2,896,386,240 3,034,834 35,683,351 2,930,428 Note.— Porto Rican imports for September, 1917, included in above statement were as follows: 12,966,20U large cigars, 80,000 large cigarettes, and 800,000 small cigarettes. Philippine imports for August, 1917 (not hereto- fore reported), were as follows : 21 ,586,413 large cigars and 110,160 small cigarettes. Products. Cigars (large), Cigars (small), Cigarettes (large). Cigarettes (small). Snuff manufactured, Lbs. Tobacco, chewing and smoking, Lbs. Playing cards. Packs. Sept. 1916. 664,082,110 67,096,507 1,604,550 2,276,201,680 2,630,928 37,740,262 3,179,884 I Making Their Bow to the Trade: THREE STATES This is a favorite brand among smokers who insist on a High-srade Mixture. It contains the very best grades of Kentucky Burley, Virginia and Louisiana Per- ique, and is made after an old formula that never fails to satisfy the demand for a blend of these fine tobaccos. YALE This famous old brand is a mixture of Long Cut and Granulated Plug Cut; its unique blend of Virginia, Turkish, Havana and Per- ique is especially pleasing. CARRICK This famous brand is known all the world over and has a host of friends in America among high-grade smokers who prefer a mild, "light" tobacco of top-notch quality. The New, Handy, Smart Tea-Lead Pocket Packages Of Three Famoas High-grade Smoking Tobaccos These Tea-Lead Pocket Packages are put out to supply a widespread demand among consumers of high-grade smokine tobaccos for this new and popular style of packing. We will con- tinue to market all the other styles of packing in which these three brands have been previously put up. The new packings will retail as follows : ^ THREE STATES to retdl at ZOc a package YALE GARRICK «• •• •• •• " 25c" " 30c" M. :Michaelis & Son. . ^ • ^ • Cigar production in the Ninth Revenue District^ ni October is estimated at nearly 75,000,000 cigars. This is an increase of more than 11,000^000 over Septembo • due to the increased Christmas orders and the fact that the war tax has been definitely established. E. C. I ^^^^ ^^USE OF TIN CONTAINERS will Si'^he t^k'nf ^^^-^ ^'^^'^^^ l^ecember 2d it iTtrodu^d 1 Jf 1. • ^^\«^^^r^^g a great mass of bills introduced last session, but not acted upon sever-il of which stand out from the rest with suTpSnence as to insure their early taking up for passa|e ' Among the measures which may thus secure con sideration early in the session is tLt intrXced bv Representative Taylor, of Colorado, to autCize the reuse of containers of tobacco or snuff. This bfll has cftL^s'aSha.^i: "^^^^ --"^^ercial bodies in various cities, and has the approval of all those interpsfp^l i„ the movement for the conservation Zur re^^^^^^^^^^^ ine reuse of tin containers would reduce consid- erably the consumption of tin, which would be ofTnesti- mable value in view of the number of other and more important uses, from a military point, to which the metal could be put. European coLtriesarralLdy practicing a conservation of tin containers, and while hey may not again use them for the purpose to which hey were originally put, the metal is gathered and put to good use. In Japan, metal of this nature is gathered reduced to a minimum of size and sent to manufactur- ing plants, where it is melted down and put to any number of uses. ^ It has been pointed out by those interested in the measure that there is no good reason why tin contain- ers of various sorts could not again be used, provided any canceled revenue stamp is st) removed or obliter- ated as to make impossible its fraudulent reuse. The metal m containers used in the United States under present conditions is a dead loss, being thrown awav alter the contents have been removed, and it is believed that the enactment of Representative Taylor's bill would result in a saving of millions of dollars. GREEK EXPORT DUTY ON TOBACCO Greek Government has imposed immediate export tax upon new and old tobacco of one drachma per kilo on all Argos district and similar quality tobacco. Two drachmas per kilo on all other tobacco. On new tobacco which can be oflScially proved to have been sold before October 29th and which will be shipped before Decem- ber 13th half tax only will be collected. The measure especially affects American concerns. Detailed report by mail. (Drachma, par value, $0,193; kilo, 2.204() pounds.) ii OLD CIGAR DEALER DEAD Washington, D. ('. Benjamin French Queen, who conducted the cigar stand in the lobby of the National Hotel for nearly half 'd century, is dead, at the age of seventy-two years. During his long service at the hotel he became ac- 'luainted with a vast number of the nation's celel)ritios, and he was one of the best known men in the trade in this city. The demand for Manila cigars is exceeding the supply, as a result of a lack of sufficient skilled help to manufacture them. The problem is being solved to some extent by the importation of the leaf for filler purposes, and manufacturing it in this country with domestic binder and wrapper. In the last few weeks we have heard of orders of the most unusual size being placed with Manila factory representatives by jobbers in the East and Middle West. Orders with domestic faetories manufacturing cigars with Manila filler are already oversold in seven figures. The Fragrant Aroma and Delicious Taste in BACHIA'S Havana Cigars is the result of the perfect blend of Cuba's choicest tobaccos, thorough- ly matured. Now in its fifteenth year, the BACHIA brand fully maintains its reliable standard of superior quality and uniformity. We invite comparison with the higher priced imported cigar. Today more than ever the critical con- noisseur must be fully assured he is receiving full value. Remember the tariff duty in- creases the cost, but adds nothing to the original quality. BACHIA cigars are on sale at all the leading Clubs, Restaurants, Cafes, and most places where FINE CIGARS are sold. Made in thirty-two sizes A size for every occasion Selling from ten cents to thirty cents each CAUTION (Q. Our trademark band on all our cigars is for your protection as well as ours. R. A. BACHIA & CO. MANUFACTURERS 43-47 West Sixteenth Street, New York City •• ■—• ♦ ii THB TOBACCO WORLD DIMMING THE BIG SIGNS THE TOBACCO WORLD (a) Quality-(z) Quality LIPSCHUTZ'S NationallT Advertised CIGARS THAT'S a bird's-eye view of our metliods. We start with first quality materials and every step is critically watched by an expert. From (a) to (z) there is constant, critical con- scientious censorship of every little detail. And the end — result ! QUALITY PRODUCTS They surely will merit your confidence and justify a conspicuous display of the famous ^K^ ^^^^ "44** CIGAR CO., Inc. Philadelphia (urV/indoui I John RuSKtH \ CiCAR y' I RUSKIN Cigars^ ISiin — red aitJ u • and a Big Stock of John Ruskin Cigars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins— the"be8t and biggest value m the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and niadc of the same quality tobacco that goes mto 100 or 2 for 250 cigars. I. LEWIS aCAR MFG. CO- NEWARK. N. J. TTie Urgett independent and moel progre»«ve ogw faetety lo the world. THEY COULD BE SMALLER BUT NOT BETTER THE use of the huge electric signs advertising the well-known brands of cigars, cigarettes and tobacco, to be seen in every large city and other outdoor dis- play is to be restricted under an order oust issued by Fuel Administrator Garfield. This order will pre- vent the lighting of all of the signs before 7.45, and require them to be darkened at 11 o'clock each night. It has been expected that such an order would be issued, and the retail merchants of the country ex- pressed fears that they would be required to discon- tinue the use of individual advertising signs. The order just issued makes an exception of signs main- tained by small merchants for the purpose of directing customers to their respective establishments. These signs, if not of an unreasonable size, will be permitted to continue while the establishment is open for busi- ness Dr Garfield is anxious to avoid interference with legitimate business just as far as possible, but is de- termined to see that industries essential to the conduct of the war, and the domestic consumers of the country, have the coal they need. It is estimated that this order will save fifty per cent, of the fuel now used in maintaining this class of electrical display. Experts have determined that at least two hundred and fitty thousand tons of coal are each year used for display electric lighting. . . . , ^. In a statement from the Fuel Administration, it is stated that *4t is expected that the restrictive order will result in an incidental reduction in addition to the fiftv per cent, curtailment directly ordered. With the effectiveness of the display signs cut in two, it is prob- able that advertisers will reduce their use of outdoor displays. The restriction order was not made genera and complete, because the Fuel Administration desireci to give the interests involved an opportunity to re- adjust their business. The matter of the conservation of coal is not to rest with the curtailment of electricity used m illumi- nating signs, for the Fuel Administration states thai action will undoubtedly be necessary in the immediate future in the direction of curtailing shipments of coal to plants using fuel in the production of non-essentials. The transportation question is receiving consid- eration by the Fuel Administration, in conjunction with the Railway War Board and other agencies, in tlie direction of taking action to relieve the present con- gested condition of transportation, which is seriousl) interfering with the production and shipment of coal, in that the railroads are unable to handle promptly le coal offered for transportation, and the return ot tno empty cars to the mines. The transportation problem can only be relieved by the reduction in the amount of freight the railroads shall be called upon to .handle. The reduction of ship- ments of coal will accomplish this, in that it will re- move from the rails the percentage of coal covered by the curtailment to the plants producing non-essentia s, and will accomplish a proportionate reduction in the amount of products to be moved as a result of such curtailment. ., This saving will undoubtedly be sought by curtail- ment, rather than elimination, the Fuel Administra- tion announces, in order that the general situation wdl bo disturbed as little as possible. f RESOLUTIONS ON J. R. YOUNG AT a special meeting of the Leaf Tobacco Board of /I Trade called by the president to pay respects to inrnar^/ W ' R ^"*^ ^^'" ^' ^o-^^^elix Krson and Harry W . Bremer were appointed a committee ^opTed! ^oMovnn^ was presented and ^ -f ^?T^' '} ^^^ P^^^'^^ Ahnighty God in His in- finite Wisdom to remove by death our friend and fel- low member , , , . John R. Young and by this All Wise dispensation our association has i^rfir^ 7 one. «f its founders, its first president, and the first president of the National Cigar Leaf To- bacco Association who for so many years performed those duties m a most efficient and unselfish manner but we have also lost a friend whose honestv of pur- pose and sterhng business integrity has secured for him the utmost respect and highest esteem of all with whoni he came m contact or had any association with, therefore be it Resolved, that the Philadelphia Leaf Tobacco Board of Trade, m meeting assembled, extend to the surviving member of his firm, John R. Young, Jr., and also to the family of our deceased friend, its most sin- cere sympathy, bidding them trust in Him who doeth all things well, and be it further Resolved, that a copy of these resolutions be sent to the family, and also spread upon the minutes of this meeting. Harry W. Bremer, Felix Eckerson, Resolution Committee, The following members were present: Julius Vet- terlein, Karl Strauss, Samuel Grabosky, W. P. Got- wals, Harry W. Bremer, Felix Eckerson and John T. Dohan. 23 MANILA CIGAR LEAF THE first gun in the campaign of the Philippine Gov- ernment to improve the quality and the quantity of Manila cigar leaf, was fired last July at Iligan, capital of the province of Isabela in northern Luzon. At that time an exposition under the personal di- rection of Colin M. Hoskins, special deputy of the Internal Revenue Bureau of the Philippines, was held. Thousands of tobacco planters from all over the prov- ince gather to study the display of wrapper and filler tobacco, and to applaud the winners of cash prizes and diplomas. Scientific methods for the improvement of cigar leaf tobacco were fully explained to the planters, and judging from the interest shown next year's fair is sure to have a better class of exhibits than the one just closed. The exposition was nojt devoted to tobacco alone. Other agricultural matters of interest to the 28.000 families living in the Cagayan Valley were featured. A carnival of sports and entertainments was also organ- ized. A queen of the fair was elected, and elaborate coronation ceremonies held. Moving pictures, how- ever, proved to be the big feature, as most of the visi- tors had never before seen a screen play. The General Cigar Company announces that after January Ist the large five-cent cigars produced by their factories will be increased in price to a point whore they will be retailed for six cents. The Wellington it made of genuine French Briar, seasoned by our own spe- cial process. It breaks-in sweet and mellow. The bowl is guaranteed against cracking or burn- ing through. The "well" catches the moisture as well as all stray crumbs o( tobacco. Any tobacco tastes better in a WeUington. AV.D.C. Advertising Campaign 1917-1918 W. D. C. advertisements are now appearing in "The Saturday Evening Post," "Literary Digest,'' "Collier's Weekly." "Railroad Mans Magazine," "Country Gentleman," "Hoard's Dairyman," "Breeder's Gazette," "Army and Navy Journal," and in many college publications. The campaign will run for nine whole months. Generous space is being used in all mediums — all half pages and quarter pages. More than four million people will read these W. D. C. advertise- ments in the magazines alone. Another big Wellington advertising campaign is now running in the Canadian newspapers. The pipes of all nations are introduced and illus- trated in the magazine advertisements — the Peace Pipe of the Indian — the Hooka of the Turk — the old Church Warden of the Pioneers — the Whalebone of the Esquimaux, etc. Watch for these W. D. C. Wellington advertisemenU in the magazines — cut them out and paste them in your windows. Go over your stock and see that you have a full line of W. D. C. pipes — feature the Wellington in your counter displays — cash in on this hig country-covering W. D. C. advertising campaign. Don't let another season go by without carrying a full line of W. D; C. pipes — the Wellington in particular. Tie up with the largest pipe manufacturer in America and your pipe business will grow in a way you never thought possible. Gladly will we send you further information on request. WM. DEMUTH & CO., New York 24 THE TOBACCO WORLD THE TOBACCO WORLD 25 TADEMA HAVANA CIGARS Ar^uelles, Lopez G Bro. MAKERS GENERAl OFFICE FACTORY WAREHOUSE aaa peari street tampa lealtad i29 NEW YORK riORIDA HAVANA BAYUK BROS THE PERFECT CIGAR The Standards ot America LoriUard's Snuff , : E.t. 1760 Rail Road MiUs Snuff, Est. 1825 Gail & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccobogs — R.appeM — High Toasts Strong, Salt. Sweet and Plain Scotchs MANUFACTURED BY GEORGE W. HELME CO., Ill Hlth Ave., Hew York 'it's a cinch for a live, dealer Vn PULL THE BE5TTRAPE HIS WAY. To Dealers !• Wrile ue a »«sOUCM ''-=» _ GRAVELY PLUG TOBACCO -« MADE STRICTLY FOR ITS CHEWINC QUALrTV WOULD NOT KEEP FRESH IN THIS SECTION. NOW THE PATENT POUCH KEEPS IT rPESH ANP CLEAN AND OOOa A LITTLE CHEW OF GRAVELY 16 C»«V>UOM AND LASTS LONGER THAN A BIO CMtVV ^ OF ORDINARY PLUG. ^^^^^^^^^ J?,^.9ratftljfSo0accoCaOumuML ■jWrT'^f Loving One's Work {Continued from Page ii) the good in other people and overlook the bad, and keep your mind* so filled with thoughts of unselfishness, opportunity and achievement that discouragement can find no place to lodge in your consciousness ; this is the way that one begins to learn how to love his work. If you do not feel that you have made a success in life and are not satisfied with your progress up to date, do not lay it to ** circumstances,*' but look into your own thought and see if you cannot locate the trouble right there. Put yourself through a little mental investigation and see if you really love your work, or if you merely drag through it week in and week out just because you do not want to starve. There is always a better place ahead for every man, no matter how low or how high he may be in the scale of success today, but the only sure way to the job ahead is to fill your present job so full that it runs over. The very moment that one's excess efforts are felt outside of his own job, he is pretty apt to be given work that will consume the surplus energy. It is like a twelve-year-old boy outgrowing a suit of clothes- he is generallv supplied with a larger suit at the right time; so when one outgrows his present job, there is always a larger one waiting. Success in the busmess world todav is simplv a matter of outgrowing each job that we get just as fast as we can, and the way to outgrow a job is to fall head over heels in love with it. 'Tis love that makes life worth the living, and tis love that makes one's work a benefit to the world and a pleasure to himself. THE 1917 TOBACCO CROP A slight increase in the 1917 crop of tobacco as compared with that of last year is predicted by the crop reporting board of the bureau of crop estimates, of the Department of Agriculture, from reports ot its correspondents and agents. At the same time, it is es- timated that the quality mil be slightly below the aver- age. , Preliminarv figures just compiled by the board show an estimated crop of 1,185,478,000 pounds this vear, as compared with 1,1^0,622,000 pounds ml 91 r>. The average for the vears 1911 to 1915 was 983,7-.V 000 pounds. The yield per acre this year, it is esti- mated, will be above the average, it being predicted that 835.8 pounds per acre will be gathered, as against an average yield over ten years of 818.2 pounds. The details for the tobacco crop in several of the States where it is most heavily grown, are as follows: Yield Per. Pro ductl»n (.000 omitted^. Acre 1917. 1916. Flve-Year 1917 10- Yr. Prelim- December Average. , <{S*"\^i5 State. Piilim. Av. inary. Estimate. 1911-1915. 19l7. 1916 Tobacco (pounds). p c^. co.«,.„,. .^.f i^s B B t I Pennsylvania 1,«0 1,330 5».™ j g, ^ ss":;-;;;-:-;-:-:-;-: i 'I ^q n fi I i xJnSee .:...: 810 _7« 76.950 81.760 66.583 94_^ _ United States 8^^5.8 818.2 1.185.478 1.150.622 983.723 86.4 88.8 The Magazine Advertising OJJi!^ •'' a delay in compiling a record of the cigar, cigarette, tobacco and pipe advertising in national magazines issued during October we were un- able to present It in our November 1st issue. Ihis record herewith covers twenty-three maga- zines of national circulation, and emphasizes to the dealer the enormous amount of consumer advertising that is being done for his benefit. • ^ K i^ ^ -^ ^^ ^^^^^ ^^^^ i^ is largely on cigarette brands which no doubt accounts in some measure for the lact that last year cigarette production increased one hundred and fourteen per cent, while cigars gained but seven per. cent. The record is as follows : American Chesterfield (cigarette), one page. Omar (cigarette), one page. Tuxedo (cigarette and pipe tobacco), one page. Lucky Strike (cigarette), two-thirds page. Velvet (cigarette and pipe tobacco), two-thirds page. Collier's (four issues) Chesterfield (cigarette), one page. Piedmont (cigarette), one page. Prince Albert (cigarette and pipe tobacco), one page. Tuxedo (cigarette and pipe tobacco), one page. Fatima (cigarette), one-half page. Lucky Strike (cigarette), one-half page. Kobert Burns (cigar), one-half page. Velvet (cigarette and pipe tobacco), one-half page. Edgeworth (cigarette and pipe tobacco), one-quarter page. Wellington (pipe), one-quarter page. La Vianda (cigarette), less than one-quarter page. Cosmopolitan Lucky Strike (cigarette), one page. Chesterfield (cigarette), one page. Everybody's Chesterfield (cigarette), one page. Every Week (four issues) Chesterfield (cigarette), one page. Lucky Strike (cigarette), one page. Lucky Strike (cigarette), one-quarter page. Hearst's Chesterfield (cigarette), one page. Lucky Strike (cigarette), one page. Velvet (cigarette and pipe tobacco), one page. Tuxedo (cigarette and pipe tobacco), one page. Illustrated Sunday Magazine (four issues) Lucky Strike (cigarette), less than one-quarter page. Lucky Strike (cigarette), less than one-quarter page. Piedmont (cigarette), less than one-quarter page. Piedmont (cigarette), less than one-quarter page. Judge (four issues) Fatima (cigarette), one page. Chesterfield (cigarette), one page. Egyptian Deities (cigarette), less than one-half page. Egyptian Deities (cigarette), less than one-half page. Cortez (cigar), less than one-quarter page. Cortez (cigar), less than one-quarter page. Leslie's (four issues) Fatima (cigarette), one page. Murad (cigarette), one page. Packed in extra heavy foil— it stays fresh New Size « •> lUc Also in regulation tins 15c This is the neortver Lopez & Co., M 27 Neuberger, Heinrich 2g Pantin, Leslie 2; Philippine Tobacco Co _ Rocha, Jose F. 27 Rosenwald & Bro., E ^ Straus & Co., K. 27 Tuck & Co., G. 0 28 York Tobacco Co 28 ..md 1111 IIIIH^^^^^^^^^^^ 28 28 Cover III Labels and Supplies American Lithographic Co. ... ^ **"*.* D t. ^ . ^ Cover III Boucher Cork & Machine Co. ^^ , Frankau & Co., Adolph ... _ . *^ Fries & Bro Heywood, Strasser & Voight Litho. Co Miller, DuBruI & Peters Pasbach- Voice Litho. Co. .. • ••>....... Racine Paper Goods Co. .... ^^ ■ Schlegel, George Smith, Garrett H Steiner, Sons & Co., Wm Universal Tobacco Machine Co Wicke Ribbon Co., Wm ...Cover III ...Cover III ...Cover III ...Cover III ...Cover IV 2B Cigarette and Tobacco Manufacturers American Tobacco Co Cado Co., Inc Krinsky, I. B Liggett & Myers Tobacco Co Lorillard Sc Co., P Melachrino & Co., M Morris & Co., Philip Patterson Bros.' Tobacco Co Reynolds Tobacco Co., R. J. United States Tobacco Co >••*•.»«« 19 26 26 25 Cover II Havana Agents in United States Kuttnauer, August _ . 4 Cover II Landau. Charles T.nylor, Wm. T. Botel Le Marquis Hotels Pipes and Smokers' Articles ^Mvth, Wm.. & Co 2J l»* R Waying Card Company Weyman-Bruton Co. Playing Cards Snuff Auction Houses Ownly & Son, ^ W ,„..., CLASSIFIED DEPARTMENT tSTRATIONS 30 30 liiiiiiiiiiiiiii :lJllliiiHHIini illlHI 24 24 Cover 111 M iiiiniiiiii iHiiiii 30 THE TOBACCO WORLD ■■■■■■■I ^■■■■■■■■■■■■■■■■■■■■■■■■i ■'"■■■""""■""" Tobacco Merchants' Association Ti •. .• O ,^^,, 5 Beekman Street Kesistration Duieau, new york city Schedule of Rates for Trade-Mark Services Effective April 1, 1916. Registration (see Note A), Search (see Note B), Transfer, Duplicate Certifi( ite, $5.00 1.00 2.00 2.00 Jm' UL^XAWC* W^ ^^^* W***i •w^'wy Note A An allowance of $2 will be made to members of the Tobacco Mcr- '"'''Toi.^-'^^'f^.iorr^^ title necessitates the reporting of more note »,„; .?,"P°,7,t Us than twenty-one (21), an additional charge of One 2ade f* every ten '(10) additional titles necessatily reported. REGISTRATIONS CHAM-PAY:— 40,423. For all tobacco produc..- October o, ivi/. American Litho. Co., New York City. nrtr.h*>r 2? HOURLESS:— 40,424. For all tobacco products. October d^, 1917. American Litho. Co., New York (:ity. MI ANIOR:— 40,425. For all tobacco products. October ZJ, ivi/. GARcYa Y v1lEZ:^0;427'. '1'; cigars. October 23. 1917. S. ArVhUr"gUY EMPEY:^0,428. For all tobacco products. Oc- tober 29. 1917. American Litho. Co., New York City DOUGHBOY :-40,432. For all tobacco products. October 29. 1Q17 Georce Schlegel, New York City. /-. . u i^; DELAWANDA:-40,433. For all tobacco products. October 16, 1917. Riddle. Graff & Co., Delaware, Ohio. TRANSFERS FT OMICO-— 40 426. For cigars -nd tobacco. Register 5- t°ri917; by Ashland Ciglr and Tobacco Co Ashlana .o Ownership of trade-mark is based upon a transfer of title eto from W. S. Ohmit & Co , who claim to nave used the trade WAHKONSA-— 31 511 (Tob. Journal). For cigj. Registered '^Mfr?h^2?, im byK H PescLu, Ft. Dodge low Transferred to Grant Henry, Des Moines, Iowa, August l, IV- • * ,«j LORD BYr6n:-40.430. For all tobacco products. Reg.sUred October 25, 1917, by Havana Production Co., Inc., New YorK City Ownership of t.ade-mark is based upon a transfer of the tille" thereto from Edward Wodiska, Tampa, Fla.. who claims to E^PROGRESO-l'm^^^^^ S. Patent Office). For cigars. Regis- tered Ocfober 7, 1879. by Toledo ^.^arranco New York C,^^^ By various transactions was acquired by Edward Wodiska. Tampa. Fla.. who transferred same to Havana Production Co., Mi"AN?(DR•^^2S'''^ FoTalfUacco products. Registered Octo- ''Lt''2 1^i7ty George Schlegel, Ne'w York CUy Transferred to Perfecto Garcia. Chicago. 111., November 1, 1917. LIBERTY BONDS AS SECURITY The Treasury Department has announced that it will accept Liberty bonds as security for the payment of floor taxes on tobacco, cigars, etc., at face value, m an amount equal to the taxes due, thus saving tobacco dealers from the necessity of having some surety com- pany furnish a bond for them in twice the amount ot the taxes to be paid. .,',,,. • i ^^ The War Revenue Act provides that a periocl ot seven months from October 3d, last, may be allowed for the payment of the taxes due, provided the taxpayer shall iil- a bond in such form and amount as may be prescribed. If no bond was filed, taxes were payable in thirty days. ^ ^i, t -i The decision of the department to accept the 1. lib- erty bonds in amounts equal to the taxes as security for the payment therefor within seven months, is a distinct advantage to taxpayers. It not only saves them the cost of corporate surety bonds, but also en- ables tliem to draw interest uninterruptedly from the date of the Liberty bonds. In other w^ords, the se- curity given the Government costs the taxpayer nothing, but on the contrary, earns him four per cent, interest while it is serving as security. .;..—. -*f CLASSIFIED COLUMN The rate for this column is three cents (3c.) a word, with a minimum charge of fifty cents (50c.) payable strictly in advance. 4 » For Salt. FOR SALE— SECOND-HAND CIGAR STORE OUTFIT, show cases, zinc-lined tobacco cases and humidors. Address 4057 St. Clair Avenue, Clevland, Ohio. FOR SALE— Twentv-fonr Miller. DuBrul *: Peters suction tables, in Rerfect condition. For a quick sale a very low price will be accepted. Address Box 151. "The Tobacco World." FOR SALE— Remedies Havana shorts, pure and clean. Guaranteed A-1 or money refunded. Fifty cents per pound. Also Vuelta shorts, of the fanest quality. Edwin Alexander & Co., 178 Water Street, New York. Wanted. WANTED-THOROUGHLY EXPERIENCED SUCTION FOREMAN, who can speak Hungarian, Slavish and Windish, as head foreman for daily production of 120,000 ligars. Highest salary paid best man. Box 222, Tobacco World. WANTED— THOROUGHLY EXPERIENCED PACKER FOREMAN for Up- State factory, who is capable of handling production 100,000 a day. baary no object. Box 224, "Tobacco World." GOOD FACTORIES IN FIRST DISTRICT (Pa.), making Union cigars, and in Ninth District (Pa.), making non-Union cigarS,. can place their goods with best jobbers in Eastern territory through the writer on a commission basis. Address T. C, Box 223, "Tobacco World. '^ ____^ TOBACCO STEMS, CUTTINGS, SCRAPS, SIFTINGS AND DUST, botight in any quantity anywhere. Send samples. Yearly contracts made. J. J. FRIEDMAN, 28S-289 Metropolitan Avenue, Brooklyn, N. Y. ^^ Would like to correspond with a cigar nianufacturer who .contemplates open- ing a factory in a small country town, where there are c.garmakers and no ralnufacturers. Address E. R., Box 225. care of "Tobacco World- From Tampa comes the unwelcome news that more labor troubles are brewing. The factories are excep- tionally busy at this time, which permits the reflection that labor difficulties are very few when times are slack. R. A. Bachia y Ca. have recently sent out a re- viset price list, showing in addition suggested retail prices per box and per cigar. On a numbei of sizes they have suggested the odd-cent price. Detroit is coming down the line again with a pro- duction of 1,000,000 cigars a day. Let the good work go on, but Detroit will have to do a lot better than 1,000,000 a day to catch Philadelphia. The Tobacco World Kstablished 1881 Volume 37 November 15, i9»7 No. 22 TOHACCO WOULD COllPOllATION J'nblishcia Hobart Hisho]) Ilnnkins. Prcaidcvt H. If. Pakradooni. Treasurer William S. Watson, Secretary l.„blishc-.l on the I8t an.l 15lh of each month at 236 Chestnut Street, Philadelphia, Pa. Kntered a.s seeond-elass mall matter. December 22 1»09' ^^Z'^*" ]V.8t Office. Philadelphia. Pa., under the Act of March 3. 18<.. (THAN OFFICE: Perseverancia. 8. Havana. Cuba. I'KK'K: United States. Cuba and Philippine Islands. $2.00 :> year. Canadian and foreign, $3.50. \\ i ■ ■ I GARRETT H. SMITH. " ^ ScZZi T i ,^ , ' Representative for J I I COMPANIA LITOGRAFICA DE LA HABANA ! I Finest Imported Cia.r B«„^. -1 • u . **«« « IIM ■ f ...cu v.igar oands and I abeU AU« nituki ceo n • i 1 I NEW YORK OFFICE (Phone C GUMLESS Band. 4. Z ;£!""'•• Gramercy 1754. 106 E. 19th ST. | Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE V^^^^^^ ^^ ^"^ SMOKERS, and are the MOST EFFECTIVE Advertising Medium Know^ Racine Paper Goods Company Sole Owners and Manufacturers RACINE, WIS., - . - - U. S. A. Established 1834 WM. F. COMLY & SON Anctionecra and Commission Merdinitu 27 South Second Street, Philadelphia CIGAR BOX LABELS BANDS AND ADVERTISING NEW VORK NUFACTURER OF ALL KINDS OF 22nd St. and Second A?e., NEW YORK H\ CHICAGO, 103 WK.ST MONROK STRKKT, LOUIS O. CAVA, M|pr. OF( W^STEII»ER,SONS&CO rirAS^DAM^r \ . }^:}^r^' I7'"ST. ste:nerbu.ioing NEW YORK. ^sSSSc^^'d^s^J LITHOGRAPHICSPECIALISTS FOLD I NG WX Z%J CIGAR & TOBACCO INDUSTRY SKETCHES FURNISHED UPON REOUf<;t MANUFACTURERS OF SPECIAL , PROCESS . 26^ STREET & 9^ AVENUE, NEW YORK ~ MANUFACTURERS OF * Cigar Box Labels Bands and Trimmings WESTERN OFFICE 179 West Washington St., Chicago, III. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELLING REPRESENT.\TIVES ADOLPH FRANKAU & CO., 129 Fifth Avenue, New York City 4, '»«"■— ••^^•.^«««»—^..- • ■— .^•••■^..^i^il.a ••^•.•■11^— ■■■ •.•■"-»P«'^.*,«».««^»ii, ■'"•^^«*-*-— "B-i-^.Ji— •«B»||«. • — " — -"—^ ih The Better Way Costs Less j,8s.s fTwrn niustrM ton of Operator at "Um-oersaU" Smpping 'W't^ the 'Wm-versaU" The Machine Is Superior to the Hand THE demand of industrial America for greater, better and quicker production at a lower cost has displaced hand work for machine work. Progressive cigar manufacturers-both large and small-are doing away with the slow, wasteful method of hand stripping. They are mstalling the UNIVERSAL TOBACCO STRIPPING AND BOOKING MACHINE One Umver^al does the work of from 2 to 3 hand-strippers, h produces better stock because U strips ftip of leaf, h increases production because a cigar maker b can make from 35 to 50 more cigars a day than with 7 ^ _ tobacco stripped by hand. Binders and wrappers stripped on the "Universal" will cover from 10 to 25 7^ more cigars than binders and wrappers stripped by hand, h makes ior quality while cutting down operating costs. Therefore, the Universal Tobacco Machine is an investment that merits the immediate investigation of every wide awake cigar manufacturer. Ask for a demonstration in your own factory with your own tobacco under your own supervision without obligation to you. Catalogue and price list on request. UNIVERSAL TOBACCO MACHINE CO. / ustrji'on of H.ini Stripper at a Tab,e, Stripping b)) Hand. 79 FIFTH AVENUE, NEW YORK Fnrli>r\: i" l.ahiyillr Sti ii I, Snciitk, A. /• \ X . n^n VOLUME 37 NO. 2.-? TOBACCO DECEMBER l, 1917 WORLD PORTO RICO STRIPPED and BOOKED P. R. SHORTS From only the choicest districts in PORTO RICO FANCY UNSTEMMED DOMESTIC FILLER We are pleased to send samples of any grade upon request S. LOEWENTHAL (EL SONS 123 Maiden Lane New Yorh City —"—"■—♦ An^^tK— «" — »«-^«»^— "'^^ ,, «| «ii^j»iili- „„ „„ „, „, ,»__««—..—.. — •« — ..—.«—••— ■•r ma.de: in bond F!NE HABANA CIGARS i Excellence of Quality and Workmanship Are Combined in j Charles the Great j Cigars | A VALUABLE BUSINESS ASSET TO j EVERY UP-TO-DATE CIGAR DEALER j SALVADOR RODRIGUEZ | HABANA ! "The Cigar that holds the confidence of the smoker pays retailers best" TAMPA NEW YORK m ■B^^ww— ...A This is the brand that is leading the trade everywhere to a full appreciation of the value of standard made cigars The "CHARLES DENBY" satisfies the smoker because it is good, and the merchant because it sells. H. FENDRICH, EVANSVILLE, IND. Makers of good cigars for over 67 years F. C. LOZANO J. M. LOZANO TRADE MARK IH- 1'. S. P(il. OffUi F. LOZANO, SON 8- CO. O. S. BONDED CIGAR MA^aJFACTURERS Makers ot the Famous "F. Lozano" Brand Clear Havana Cigars OFRCE AND FACTORY; TAMPA, FLORIDA New York Address. 437 Fifth Avenue i — « ■■ *' M. MELACHRINO & CO., Inc. EGYPTIAN CIGARETTES You Cannot be Mistaken if You Stock the Easiest Sold Cigarettes M. Melachrino & Co., Inc., are purveyors and supply all the Courts, Embassies, 120 Clubs and 360 Regimental Messes throughout Europe roANSn nirPOT*! OF » l^oadon BRcsenl !M . S. W. Calertte. 10 Gewsameot Place CAIRO. Head Office and Factwy a^ltllucElo & Co. I«. 1 ctSwn.'^^SAfricS- Alex.ndna. R«Cteilf Pacha H-^bu'« .8^20 Grou. B.c .^^^^^ AGENCIES IN THE TOINCIPAL CITIES OF THE WORLD PRICE LIST UPON APPLICATION 1790 BROADWAY, NEW YORK THE TOBACCO WORLD ■■ ■■ ■■ ii». LaFlor de Portuondo M EL GRANDE f> The CIGAR MFG. CO. PHILADELPHIA i^ ROCKY FORD ^CIGAR^ MANUFACTURED IN OUR NEWARK, N. J., FACTORIES HAND HADE DEUCIODS FUYOI HI ,^u "^U?""^'*^*^*' •* our •everal factories located at PITTS- BUKUH. PA., a very attractive and eztenave line of Gcarf and ?T* 'VT^f' ^ ^°' '^-^ ^°^ 5*= "^3 *« lOc^ving the Jobber and Retailer an exceptional margin of profit UNION AMERICAN CIGAR CO. General Offices, Pittabuish, Pa. For Gentlemen of Good Taste >^TQ San Felice CIGARS The Deisel-Wemmor Company LIMA, a londres i conchas: PANETELAS OTTO EISCNLOHR & BROS.. iM OOOPORATCO .miMPCLPHlA. m n M i« ■■* .«« ■■ 11 f^-M ««.^»«» »i «•—■«»« .tit^^«i-^«it^^i»" ••.^^••- .■» »■« ■»- MM— •M^— *+ THE TOBAOOO WORLD ♦»■ „ -..■■■■ n — ., ■■ ■ ■■ 1 ■■ ■! ■ ■■ ■■ ■■ m ■■ ■ — EverywHere t 1 MonarcH Size — ConcHas Size Selling at 5 cents Straight jist. Your Jobber NEUMANN & MAYER CO. Man\sfttot\tr«ra Office 117-123 S. 2nd Street, PHiladelpKia, Fi T ESTABLISHED ISiT Y. Pendas £i Alvarez WEBSTER CLEAR HAVANA CIGARS '99 Our Motto: -'QUALITY' OHicc aad SaUmooov - «0t-a03 THIRD AVE. NEW YORK OTY EFFICIENCY! PROMPTNESS! SERVICE! Quality Cigar Labels and Bands ADOLPH FRANKAU & CO. INCORPORATED 129 FIFTH AVENUE, NEW YORK TRADE ^^ MARK Selling Agent* for Heywood, Strasser & Voig Litho. Co. Cigar Box L abela. Bands and Trimmings of the H ghest Quality HARRY PROCHASKA. Manager Cisar Lab*! Dapt. H S. IOEWENrH\l S.LOK WENT HAL B LOFWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK YEARS OF EXPERIENCE HAVE MADE PUNCH ^ Cigar With Hardly a Rival MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUfiOST KUTTNADER, GsmtbI Eepnis«Utltre, 235 FIFTH AYE., HEW YOU 4 1 HAVANA CIGARS POMEO Y JUUETA The Leader in all the World's Markets D. 1 lUpiMMUtiT*: Wa T.TtTlw. 93 BimI SL,H.T.CltT. The Standards of America Lorillard'« Snuff , : Est. 1760 Rail Road Mills Snuff, Est. 1825 Gail & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccobos)S — K.appees—IHgh Toasts Strong, Salt. SVeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELNE CO., Ill Fifth Ave., New York Just the place for TOBACCO MEN Hotel LeMarquiS 12 EAST 31^ STREET, (4 doors from Fifth Avenue) NEW YORK CITY In the heart of the Wholesale District, two blocks from Pennsyl- vania Station; five minutes from Grand Central Station. The most central American plan hotel in the city. Rooms with private bhth and meals from $3.50 a day, or from $2 a day without meals. Illustrated booklet and guide map of New York sent on request if you mention Tobacco World. Address John P. Tolson, Mgr. mm A Volume 37 THE TOBACCO WORLD Number 23 EsUblished 1881 A SEMI-MONTHLY For the Retail and Wholesale Cigar and Tobacco Trade $2.00 a Year PHILADELPHIA, DECEMBER 1, 1917 Foreign $3.50 How Shall the Retail Dealer Play the Game ? By Harry A. Earnshaw Copyright 1917 by The Tobacco World 4. The Relation of the Turn-Over to the Gash Discount A FEW years ago I went to a cigar dealer with whom I was doing quite a lot of business, and took him off in one corner of the store where I could talk privately to him. **Joe,'* I said— only his name wasn't Joe— ''you are buying regularly from us, selling a lot of our stuff. Why don't you discount your bills f '*! don't see that you folks have any kick com- ing," he replied, ''you get your money when it's due, don't you?" I explained to him that I was making the suggestion in his in- terests more than in ours. I showed him how the cash dis- count would materially reduce the cost of his merchandise. Ife claimed that he didn't have suffi- cient capital to discount his bills. But I knew better, because I had watched his business closely from the time he opened his store, and I knew where the trouble was. He had started out with a repre- sentative line of the leading sel- lers, our own included, and had bought chiefly from local or nearby jobbers, who controlled l^ractically all the brands that were leaders in that territory. Pretty soon, however, my friend .Toe began to listen to the siren songs of the itinerant cigar salesmen with the long profit stuff, the "inside four," and the "drop shipments direct from the fac- tory" — the "you-don't-have-to-pay-for-the-stuff-till- you-get-readv" brands. Joe would buv a 2500- or a fiOOO-lot of an unknown brand. When the bill came due in 60 or 90 or 120 days, he would have to dig up $200 to $400 to pay this draft. It didn't take long for him to tie up his spare capital in such purchases. The goods would not move fast enough to release his money so that he could take the cash discount on his regular purchases of the staple brands. Suppose a dealer borrows $1000 at 61^ interest. He pays $60 a year for the use of the money. Now let us say that he puts the $1000 into staple merchandise. Brands that will not turn over at least once a month are not desirable. Say the dealer discounts every purchase of $1000. This means a saving or earning of $20. If he turns that $1000 of capital twelve times a year, he has saved $240. In other words his borrowed capital has earned for him $240 at a cost of $60, a net profit of $180. He was playing a losing game, and I could see that he was dropping further and further away from good business tactics. I went to him again four or five months after our first talk. "Joe," I said, "why don't you go to the bank or to some friend and borrow a couple of thou- sand dollars?" "I can't afford to pay the interest," he said. Then I showed him the following example: Sup- pose a dealer borrows $1000 at 6 per cent, interest. He pays $60 a year for the use of the money. Now let us say that he puts the $1000 into staple merchandise. Brands that will not turn over at least once a month are not desir- able. Say the dealer discounts every purchase of $1000. That means a saving or earning of $20. If he turns that $1000 of capital twelve times a year, he has saved $240. In other words, his bor- rowed capital has earned for him $240, at a cost of $60, a net profit of $180. As a matter of fact, the par- ticular brands we were selling Joe were turning twice a month. If he had featured our merchan- dise and the popular brands of other jobbers he could have used approximately 5000 cigars of each brand monthly, because he had a favorable downtown loca- tion and really did a big volume of business. If he had bought $1000 worth of popular brands which turned over twice a month, and had discounted his purchases, his earning from the cash disconnt alone would have amounted to 48 per cent., or $480, less $60 for the use* of the money. This would have been a clean profit, over and above the regular profit from the sale of the merchandise. I couldn't make Joe see it. He kept right on "trying to beat the game." He came to the point where he could no longer buy the staple brand in quantities that gave him the benefit of the usual {Continued on Page 28) 6 THE TOBACCO WORLD THE TOBACCO WORLD THE CIRCLE By Lyle Fenton IT was raining— a dull, gray, smoky, misty rain that penetrated the depths of the soul. The street lights and electric signs were burning as if it were night. Horses slipped and motor trucks skidded on the pasty pavement. Water streamed from the oilskins of the traffic policemen seen fitfully through the fog and the sea of unbrellaed pedestrians. Mud under foot, rain above foot, and fog everywhere. The cigar dealer leaned upon the showcase, and thoughtfully watched the traffic surging by sullenly, two opposite flowing tides of misery. He marveled at the unusual darkness of the morning, and specu- lated upon the effect of the weather on the day's busi- ness. A man stepped up to the doorway, paused to lower his bedraggled umbrella, and then opened the door a scant foot. He slipped through sidewise, as if he were reluctant to waste anything, even space. The curious trick would have identified him to the cigar man, even had the visitor worn a mask, it was the thin man. ''Nice morning— I mean, it's a little damp this morning, ain't itT' remarked the cigar man. ''Damp!'' retorted the thin man, *' say— I'm wet clear through to the gizzard. And I'm muddy enough to make you think I've been going over the top after them there Bushes." "After the Boches, eh?" repeated the cigar man, smiling cheerfully as he drew out the box of Spas- maduros. The thin man mournfully selected three of his favorites, laid down the exact change, and lit one cigar immediately. He took a few puffs and then lounged against the outside of the case. His attitude implied a few minutes to spare, and a yearning to tell his heart's secrets to a fellow human being. **I'll tell the whole world," said the thin man, "these here kind o' mornings put a fellow's thoughts onto how serious life is. Makes me think o' dyin', and all that stuff." The cigar merchant laughed. "Yes, it certainly does get some people that way. That reminds me, I see where an undertaker down South has a sign in the street cars, reading 'Will Ship Your Body Any- where in the U. S. for $50.' You oughta write him." "Oh, it ain't as bad as that," replied the thin one. "But when it rains this here slow dirge rain, I alius got to thinkin' about this here high cost o' livin', and salaries standin' still, and so forth. Now» you take me, for instance. I ain't saved a nickel this last year." '*You ought to be ashamed of yourself," said the cigar man. "I've put away a million dollars, right out of this business here, and all in a year.^ I'm going to close up next month and take the family to Cali- fornia. That is, if some one will give me another jab in the arm, so that I'll keep right on dreaming !'[ "I know you got your troubles too," said the thin man, with renewed dejection, "but I've been thinkin' lately that I'm just like a dog chasin' his tail. Ever see a dog chasin' his tail! I got a dog that does it. He'll be walkin' around quietly mindin' his own business, thinkin' about nothin' in particu- lar. Just sort of meditatin' over some doggone fool thing that don't amount to nothin', and which probably it is just wastin ' his time to meditate over. Then all of a sudden, he'll turn his head and look behind him. And right there I can tell just what that dog is a-sayin' to hisself. He's sayin', 'I ain't quite sure, but seems to me I thought I saw somethin' pass behind me just then.' Then he'll turn his head a little further and shift his body to get a better look. Every time he shifts, he sees out of the comer of his eye a little flicker behind him, like a shadow. It ain't enough to be sure about, and it ain't enough not to be sure about. Well, you'd think that experience had oughta tell that there dog that it ain't nothin' but his own tail. But say — that dog never leams nothin'. He just keeps rubber neckin' around behind him, and tumin' hisself a little more and then a little more, and a little faster, and a little faster till the first thing that dog knows he's got hisself goin' round and round like a cream separator. You can't see nothin' but a blur where that dog was only a minute ago. He chases hisself about twenty miles a-bitin' hisself all the time, which only makes hisself go faster. Then he gets dis- gusted and tired out, and he slows down from a gal- lop into a canter, and then into a dog trot, and then into a walk, and finally he stops and lays down and pretends to go to sleep." The cigar man was laughing. "But what's that got to do with you?" he asked, as he shoved out a ten- cent plug of chewing to a customer, and rang up the sale. "Thank you," he added, to the customer, and resumed his position opposite the thin man. "Well, I was just goin' to say that that dog and me is doin' the same thing. I'm tenderhearted. I love my family. It makes me happy to make them happy. So I buy 'em everything I can afford. I havo to work hard to buy 'em things to make 'em happy. The more I buy, the happier I make 'em, and the hap- })ier I make 'em the happier I am, but the happier I am the more unhappy I am. Because everything T buy 'em creates a taste for something else, and I have to work still harder. When I work harder I mako more money and buy 'em more luxuries, and that makes me have to work still harder to buy 'em more luxuries to make me work still harder to— well, I*rn goin' round just like that, and the hind end of myscU is always a couple of inches ahead of myself, and I can't never catch up with myself I" "Say," said the cigar dealer, when he had ro- covered, "you ought to be in this business. Instond of going round in a circle, I'm leaping from crag to crag like the chamois, and there's a bill collector only one crag behind me, and he keeps a steady stream (Continued on Page ^7) Overcoming Discouragement By J. R. McCleskey Copyright 1917, by J.JR. McCleskey iomce boy could find a remedy for discouragement the business world would have a far different sto^^ ?o re! late. Pick up the daily paper-a veritable p^orama of failure and disaster-this firm is bankrupt, anothT firm has made an assignment, a cashier is short in his accounts, a suicide or two because of business worries and so on down the line. wumtb, Each year startling statistics are compiled and pubhshed showing that the vast majority of people who venture m business are failures. It is reported that a large percentage of these failures is due to bad man- agement another large percentage to over buying and still another large percentage to credit losses, etc, and hus an effort is made to attribute all cases of business tailure to some supposed cause brought about by ex- ernal conditions. But did you ever stop to think that behind every one of these cases of 1 allure there is a story which vitally affects the very fibre of our commercial life— the story of a man who has fought and lost the battle with discourage- ment ? And why did he lose? In- deed why is the cry of the cen- turies? Yes, if we only knew the why of life's failures— the why of lost battles, there would be fewer failures and more battles won. Let's examine the why of so many business failures and see if we have been attributing them to the wrong cause, and hence, not ap- plying the right remedy. Humanity's greatest trouble 111 this as in many other respects, IS the lack of correct thinking; we do not think log- Jwilly, we do not think analvticallv, we do not think ecmsecutively from cause to effect.' The fact is, most ot us do very little thinking of any sort for ourselves; We involuntarily absorb and express the thoughts— and mostly idle thoughts— of others, or in other words, wo think what we think because other people think the same thing, and it never occurs to us to analyze this til inking that is thrust upon us or to question its cor- I'ctness. To illustrate — a man fails in business, and everybody thinks that he failed and he thinks that ho jailed because of certain adverse conditions; but did •t over strike you that many another man has made a sucxiess under these very adverse conditions by ovor- ooining them, or rather by overcoming the thing that f'ansod them, which in ninety-nine cases out of a liun fh'od is discouragement? If one man succeeds un^lor ^'I'tain adverse conditions and another man fails undor tno same conditions, we clearly see that in reality tlio e<'iiditions did not cause either the success of the ono **If one man succeeds under cer- tain adverse conditions and another man fails under the same conditions, the real cause is not in the conditions at all but in the man. And so in every business problem the struggle is not with bad management, over buying, etc., but is with that universal foe of human happiness and progress that we call DISCOURAGE- MENT." or the failure of the other. The real cause is not in the conditions at all but in the man ; and so in every business problem the struggle is not with bad man- agement, over buying, poor credit systems and the like but the battle primarily is with that universal foe of human happiness and progress that we call discour- agement. Now what is discouragement? Here we need to do some thinking for ourselves. First, we must have a correct premise, and then by consecutive thinking arrive at a logical conclusion. Some one once asked a New Zealand fisherman what the people in New Zealand did during the cold winter months when they could not fish and he replied, ''Sometimes we set to home and think, and sometimes we just set." Right here is the beginning of most of our trouble in all human affairs. How many of us ''just set*' and let discouragement bury us beneath its load of fear and failure, whereas if we would only wake up and learn to think for ourselves, we could find the wav of escape from its clutches. Rut back to the question, what is discouragement? It cer- tainly is not a physical condition, it is not a part of the human body, it does not exist in the at- mosphere nor in the objects about us. Therefore it requires no ar- gument to see that discourage- ment is purely a mental condi- tion, and by logical thinking from cause to effect we see at once that its origin must be mental, and consequently its remedy must be _^___ mental. Finding that discour- • ^ agement is a mental condition ^^^ 1 • X , hence the immediate and natural or alut It r^^f fJ' ''}}} ^ '''^^' ^^°t^l -o^dSon nut in mul. ' f *^?^^^- ^^^^ ^ ^^^«« ^^ ^^^ and put in under a faucet and turn on the water- soon nk Z'f^l'\r''T^ ^^ *^^ ^^t^^ ^^« fo^^d all of the ink out of the glass, and you have a glass full and lunning over with pure sparkling water. Take a man whose consciousness is filled with dis- couragement-everything seems to be going wron' business is bad, the past is a failure and the future ts a gloom-all because he is looking through the lens of discouragement. Let this man turn on the faucet of gratitude m his consciousness and replace these thoughts of loss and failure and despondency with thoughts of gratitude, hope and cheerfulness, and he will soon find that there is no room in his consciousness for discouragement. No one can be put in such a hard place that he cannot find boundless cause for gratitude .\o matter what our station in life, what our condition^ (Continued on Page 27) t^i' i THE TOBACCO WORLD THE TOBACCO WORLD 9 Sumatra Purchasing Corporation Plans To Buy 24,000 Bales On The Island THE American Cigar Company, the General Cigar Company, and Utto Eisenlohr ^ Bros Inco - poratedf have agreed to take from the Sumatra Pui- chasing Corporation one-third of the purchases made bv it of the 1917 tobacco to be secured direct trom thQ island of Sumatra. It is expected that the corpora- tion wiU acquire about 24,000 bales. The Sumatra-buying plan by which one corpora- tion would purchase the leaf for all the Sumatra-con- suming factories in this country was suggested edi- torially in The Tobacco World, in the September 15th issue. This was based on a general plan now m use in Germany. The educational work done by Ihq Tobacco World seems to have met with the general approval of the cigar manufacturers, and when it became apparent that the former members ot the Sumatra Tobacco Import Corporation would form the Sumatra Purchasing Corporation a large majority ot the manufacturers agreed that it was a most equitable method of handling the purchases of the 1917 crop ot Sumatra. , ^ Henry M. Duys sailed last week for Sumatra anu will arrive there about the first of the year. Mean- while cigar manufacturers have shown their approval by offering to purchase through the corporation. Ihe corporation will probably represent at least 75 per cent of the Sumatra-consuming factories. As suggested by The Tobacco World, the corpor- ation will operate on a fixed basis of profit. This has been set at $50. If the corporation is successful this will mean a profit of $1,200,000, not an excessive amount when compared with the capital involved m making the purchase. In addition to the $50 a bale profit there wiU be a brokerage fee of $5. According to the agreement as submitted to manufacturers all purchases will be f o. b. U. S. bonded warehouse. New York Uty or vicinity. It must be paid for in cash without discount ten days after date of selection. The purchaser must also agree not to dispose of any of the 1917 crop of Sumatra purchased through the corporation without the written consent of the seller. The officers of the Sumatra Purchasing Corpora- tion are: John H. Duys, president; Henry M J)uys, first vice-president ; Benno Rosonwald, second vice- presidont; Joseph F. Cullman, Jr., treasurer; Joseph Y Cullman, Sr., assistant treasurer; Abraham Bgur, socretar}', and William Quanjer, assistant secretary, The directors are John H. Duys, Abraham Bgur and Joseph F. Cullman, Jr. , . ., o ^ In the agreement the * 'seller' » is the Sumatra Purchasing Coi-poration and the ''purchaser^' is the manufacturer. The agreement as sent to manutac- turers is as follows: . . , ,, j • 1 —The seller agrees that, if it shall succeed m obtaining any Sumatra tobacco of the ISl/^crop, its directors will, each time approximately 4,000 bales thereof shall arrive in the City of New York, divide the tobacco so received into ten subdivisions as nearly equal in value as possible, each consisting of approxi- mately an equal number of bales of tobacco of equal desirability in the judgment of the directors of the seUer. It is understood and agreed, however, that the directors of the seUer shall have the option ot in- cluding either more or less than 4,000 bales m one of- fering; if in their judgment the best interests of the company make it expedient to do so. ,. . , , ., 2— After said bales have been so divided, the seUer' shall, having in mind the requirements of eadi particular purchaser, designate two of these subdi- visions, and shaU notify the purchaser that samples drawn from these two subdivisions are ready tor in- spection. Within forty-eight (48) hours after the pur- chaser has been notified that such samples are ready for inspection, it agrees to examine such samples m New York City. Within forty-eight (48) hours after the commencement of the examination of such samples, the purchaser agrees to purchase •..•.•• -V? />t tne number of bales of tobacco, samples of which have been exhibited to such purchaser, and to mdicate to the seller which tobacco of these two subdivisions, m proportionate parts of all running lots, it desires to make up such percentage. Should the aggregate pur- chases of aU the purchasers to whom samples have been submitted, exceed the amount of tobacco in any one subdivision, then each purchaser selecting tobacco from this subdivision agrees that its selection out ot said subdivision shall suffer a pro rata abatement and the percentage of that purchaser shall be made up by such purchaser selecting out of the other one of said two subdivisions the necessary number of bales to make up such percentage, the selection to be made m equal fractions of each running lot. Nothing m t s agreement shall be deemed or construed to require ti e purchaser to purchase from the seller in the aggregate more than bales of Sumatra of the 1917 crop. The General Cigar Company, Incorporated the American Cigar Company and Otto Eise^ohr ^ Brother, having agreed to purchase from the Suma ra Purchasing Corporation one-third of its importation of Sumatri toba'cco of the 1917 crop, it. is understood that these purchasers shall have the privilege of des- iffnatinff the three and one-third subdivisions of saia tfSeqfal subdivisions from which their purchases must be taken. « ., . * -,• a x^ iha 3.— Should the purchaser fail to mdicate to tiie seller within forty-eight (48) hours fter inspect on, or the time set for inspection of samples the bales oi tobacco which such purchaser selects under the ft o^ visions hereof, then the seller shall have the right to allot to the purchaser the number of bales of tobacco which such purchaser has agreed to purchase under tue terms hereof, in equal fractions of each running lot out of any oAe subdivision, and the Pi'-c'jfser her by Sees to%urchase all the bales so allotted to uch purchaser by the seller and to pay therefor the pnr chase price hereinafter fixed, upon the terms licTcm set forth, and the seller hereby agrees to sell sncn bales to the purchaser upon such terms. (Continued on Page ^5) "The Customer is Always Right," Says the United From "The United Shield" THE first edition of the United Salesman's Manual laid down this rule : ''The customer is always right.*' We have stuck to this rule for all these years, and it IS so good a rule that since we first laid it down, scores of other business concerns have adopted it. borne of them have been credited with originating it, but we are convinced we were its authors. Be that as It may, it has worked splendidly, and been a great as- set for the United. It is true, of course, that now and then the rule seems to hurt a conscientious, loyal clerk, who despite his best efforts to please a customer, runs foul of him without intending to do so. In such a case when the United goes by the rule, and not by the facts, an ad- justment of a complaint may lead to an occasional injustice to the clerk. We are aware of such cases, but have always counted them against the larger ad- vantage of the company and not harmful to the clerks in question. When, as in such cases, we go to the ex- treme in pleasing or satisfying a customer, we know, as well as the clerk does, all the circumstances, and do not unfairly charge up an accusation against him. We aim to live up to the rule for the good of the com- pany in the long run. Our men who may wholly be blameless under the operation of the rule that the customer is always right need never fear that he will get the worst of it on the record. We all know the national motto, ''My country, right or wrong.'' The United rule works along that line. We don't often admit as much to our men, but we know perfectly well that a rule which gives first con- sideration to the customer is frequently abused by the public. Here and there a man turns up, who know- ing how carefully we want to guard against offending our customers, will out of pure cussedness take ad- vantage of the man behind the counter. There are folks who will go out of their way to do it. Cases come to notice every once in a while which show mean and destestable attempts to provoke our men to do the wrong thing. These people sometimes resort to con- duct that elsewhere would lead to their having their heads punched. They know the rules of the United protect thorn, and with the counter in between, are oc- casionally nasty to the limit. No salesman of ours who stands the gaff this way need ever doubt that his complaisance lacks apprecia- tion witli his superiors. In the vast army of our cus- tomers there are only a few blackguards of the kind we refer to. We feel as if we could ignore the exceptions and cliarge them up to a total depravity account. It takes all kinds of people to make up a world. These reflections on the experiences of our men bring us to an incident of recent occurrence in one of our New York stores. Into this store came a United clerk who was off duty, and who came in to ask that a lot of coupons which he had be exchanged for certi- ficates. It was a busy hour, and the store suggested that rather than delay business, the visiting clerk hold his coupons for exchange in his own store. The visitor insisted on an immediate exchange, which, being re- fused, he became noisy and abusive to the discomfort and annoyance of the customers in the store. The visiting clerk knowing the rules of the company de- liberately took advantage of them to curse out the clerk on duty. In the end he became so disagreeable, that he had to be forcibly ejected. When he appealed to the office for the punishment of his fellow clerk, he was surprised that he was declared to be in the wrong and the clerk in the right. The fact was he had put himself in the position of the very sort of man who by cowardly conduct makes the life of our salesmen a little hard at times. Knowing all the difficulties, a ITnited man should never be anything but most con- siderate of his fellow workers. This the offender was made to realize before the matter was decided. Bulgaria's Tobacco Trade A Sofia correspondent reports that one of the greatest changes in Bulgarian industrial conditions brought about as a result of the war is the marvelous growth of the tobacco trade. The cause of this is readily comprehensible to one who takes a glance at the different influences that have been playing on the tobacco trade since the beginning of the war. Of the total 1912 Bulgarian tobacco crop of about 6,000,000 kilos (13,227,600 pounds) almost all was used in do- mestic factories for the manufacture of cigars and cigarettes; less than 1,125,000 marks in value was ex- ported in the form of raw^ tobacco. The average an- nual export in the last five years before the war was about 750,000 marks. Today many hundreds of mil- lions of marks worth of tobacco are ready for export. That part of Greece in which the famous Turkish tobacco is grown is now in the hands of Bulgaria. The importance to Bulgaria of these new acquisitions must not be underestimated. The Bulgarian tobacco harvest of last year yielded a total of about 18,000,000 kilos. Of this amount 3,- 000,000 kilos were needed for home consumption, thus leaving 15,000,000 kilos for export. The Government has adopted measures to prevent an exhaustion of the stock, which might have been caused by the high prices that have come to rule in Germany, Austria, and Ser- bia; each exporter must place fifteen per cent, of his exportable quantity at the disposition of domestic fac- tories, at a fixed maximum price. As the average price of export tobacco is between fifteen and twenty marks per kilo, it is quite apparent that Bulgaria has a very powerful medium for keeping her exchange at a satisfactorv level. 10 THE TOBAOCO WORLD THE TOBACCO WORLD n Anti-Coupon Laws Lose in Colorado THE city ordinance in effect in Denver, Colo., pro- hibiting the issue and redemption of coupons and the giving of prizes or premiums or other forms of bonuses for the promotion of sales, has been declared to be unconstitutional by the County Court in Denver. The decision was rendered by the city of Denver against the Post Printing and Publishing Company, proprietors of the ** Denver Post.'* The decision is looked on as an important adjudication of the question involved. The ordinances in Denver seek to prohibit the issuance and redemption of coupons and certifi- cates of all kinds, trading stamps, etc., and therefore apply to the profit-sharing plan of the United Cigar Stores Company. The constituionality of an ordinance of this char- acter is an old question in Colorado. Prior to the passage of the ordinance just declared unconstitu- tional, a substantially similar ordinance had been passed, and on being attacked in the highest court of the State was declared to be unconstitutional in a de- cision in what is known as the case of Denver against Frueaff. The court, in deciding the Denver Post case now handed down, follows the Frueaff case, and is therefore regarded by lawyers as likely to hold good. The Supreme Court of the State of Michigan, in an opinion filed September 27, 1917, rendered a de- cision adverse to the enforcement of a recent anti- coupon law enacted in that State, and last April the Massachusetts Legislature, in accordance with the provisions of the Massachusetts constitution, referred a proposed anti-coupon bill to the Justices of the Su- preme Court of that State for an opinion as to its constitutionality, and that court reported that in its opinion such proposed legislation would be unconsti- tutional; likewise, on September 4, 1917, the Indiana Circuit Court for the county of Vigo held the Indiana anti-premium law unconstitutional in a proceeding brought by the State against the Surety Coupon Com- pany. These decisions have all been rendered subsequent to the decree in the United States Supreme Court in the State of Washington case. The Supreme Court, it will be recalled, relegated to the several States, through their courts, the power to pass on the constitutionality of their own laws. Smoking in Enemy Countries AGrLAXC^E at some of the news from Germany and Austria shows that the Huns are being rather seriously put to it to keep the home pipes burning, says London *' Tobacco. '^ Under date August 30th a Dresden report says that unpleasant prospects lie be- fore smokers, according to an advertisement for the formation of a factory in which a tobacco substitute is to be made. It is said that the invention of this substi- tute has been patented, and there is plenty of raw material, and the output is sure to be large because of the tobacco shortage. The substitutes for tobacco do not appear to give satisfaction to smokers. A Berlin report, dated September 14th, says dentists are look- ing askance at the use of tobacco substitutes in Aus- tria. The substitutes have various names, but some of them cause inflammation of the gums, which, if not l)roperly treated, causes festering, and this must lead to the teeth falling out. Substitutes, it is pointed out, should not be used indiscriminately. Exhaustive tech- nical examination of the facts shows that beech tree leaves are preferable, being harmless and suitable, and having been adopted by the Regie. Strawberry and rose leaves are added to improve the aroma and taste. People are warned against the use of blackberry leaves and any strong unknown mixtures. The warning is needed, as tobacconists are only allowed to sell the Regie productions, and doubtless the more harmful mixtures are the result of private experiments. At Danzig people have to stand in queues while the firm of Loeser & WolfF ration their customers. Each pur- chasor gets only five cigars. If they want more, they have to form up in the queue again. A dealer in an- other town complains that he is referred to a certain firm to get a supply of tabacco, but finds that the firm will not deliver it. He has to go and fetch it and gets less than he is entitled to. A Vienna writer has retained some of the old spirit of humor and sprightliness for which pre-war Vienna used to be famous. He refers to the old times when the purchaser went into the shop, chaffed the lady of the counter a little, selected his mild Virginia cigarettes and fine Havana cigars and went on his way rejoicing. But now, as often as the shop is entered empty boxes are seen. Even old customers find it hard to get anvthing. A spirit of mistrust and en\T has banished the old comfort. There is nothing for it but to line up and get one's single cigar or two cigarettes. People are talking of prohibiting youths and women from smoking, and also tobacco cards are wanted, which would add one more card to the collec- tion which each housewife has to carry- when she goes shopping. The writer thinks that a whole host of inci- dents will make smoking quite a complicated business. However, the fanatical smoker will know how to hei]) himself, as, indeed, he already does. He simply plun- ders the woods and the meadows, drags possible an- 1 impossible vegetation home to work up as a substitut*^ for tobacco. The writer thinks the symphony ot smells arising therefrom will resemble those of a-i overfull compartment on the electric railway, corn- pared with which the suphurous smell from the nether- most regions seems like the breath of roses and myrtlo. Bureau at Washington to Help Small Retailers Rnr^S ni i '■^P'^'i^i'i-ief announcement in the daily UnFtZltli^.'u^^V'"' *^^ establishment within the BuS.s?F^n'„ ^^^"^^^ "^ Commerce of a Bureau of SdSiS "Tiff '' ^promise of the most ambitious or tne problems of the American retailer This defi n te, comprehensive move to get at the very heart of Sth'iSltr"''"' '"^y '°^P'^« ^t»^ hope Tf no wnn immediate reassurance the national advertisers who are dubious with respect to the retaU suSn new proiecrin thi'pf 'T^'^'f ^ ^' ^^' '>'>*««* '^^^ this new project in tlie Chamber of Commerce of the United chants XTr'"^ V^^^' '^' ^^''"Wes of retail mer chants in a 1 lines. Because the inception of the basic Idea ,s credited to the Committee on Eetail Co opera liTilrtST"*?^^"^^^^'^ ^"7 «°«ds Association the impression has become current, from the fragmen- tary announcements thus far made, that the newCe bureau aims to serve the interests of only the larger S gSfifaSar '''''' ^"<^ ^^ -^*-^^ '^ '^^ As a matter of fact the new bureau, while aiming to survey every section of the mercantile field, wiU address itsef particularly to the difficulties of the small retailers-difficulties that have mutiplied appreciably .since the beginning of the war— because it is the small -PHnfT-''? r^?-" '"ture, as already pointed out in i'rinters' Ink," is especially imperiled. Particularly significant is the fact that several of the loading national associations of retailers have sig- nified their intention to co-operate actively in further- ance of the work of the new institution. It is generally admitted that if all national associations of retailers "se^W" h * ^V^/u ^^^^ °f t^«°^ (<»• rather their ao^Xn?. . rT'^-'.*^''^ '"'«*'* >>« little J^eason for S »^ ^"'^''^^ *'*^' l"*t I'^li standards in this re- nffw;= f ^."m °'^""'. ini^ersal. Even the national tolTnf ''*?'' organizations that come pretty close IL «n^rf*^°-;u^^.!"^ry "^^"^ '""""^d to Ml iiito line rp«1, r P ' Z'^^ ^^^''^^' *"y aid the new national bu- reau can render. This new Bureau of Business Economics has no CoZ'^n'"? r*? tl'^Commercial Economr:^rrd of the Council of National Defense. The undertaking of the ^'{^tTf ^^"''T!, ^"^"^ '' P^ely a proposit on for the duration of the war," whereas this later pro- ject aims to build up within the national commercial body a.permanent institution that will be co^tXously on the job in behalf of better storekeeping Until the new bureau is on its feet no detailed in- vestigative programme wiU be announced, but the pro- moters are evidently willing to undertake' a large ^n- InJ^o'ii K • '^ promise research with respect to any and all business practices to which the average retailer IS cotnmitted-pricemaking, use of windowl for dis- «n7 wW ""^f "r^; '^"«« °^ proportion in advertising and what not. The present intention is to have the Business Economics Bureau undertake research work on no controversial subject that has already been dis- posed of by the National Chamber through the medium of Its various special committees or by referendum. Thus, for example, the subject of resale price fix- ing upon which the Chamber has already taken its stand, will not be reopened unless new circumstances present themselves whereby the interests of re- tailers are particularly affected.— Prmiers' Ink. Who Opens Your MaU? Who opens the mail in your office! This question .Jpplies more particularly to large manufacturers, wholesalers and retailers who get a large volume of mail which is opened by perhaps the office boy, but the idea back of the query applies to all business men that 'AQi mail. Not long ago a manufacturer whose goods are na- lionally known lost an advertising opportunity worth thousands to him which was presented in a circular lo as to the manufacturer's, opens every piece of niail coming into his office. Several times he has con- ^••atulated himself that he does take the trouble every » ■■!» THE TOBACCO WORLD EDITORIAL CHAT AND COMMENT •|. «•— • TVTOW that the Philadelphia Cigar and Tobacco Mei- i\ chants' Association is an accomplished tact, the members of the organization each have a ^etoite duty to endeavor to increase the membership ot the organi- zation. Every member should try to bring a new ^ne to the next meeting. If you can get your competitois to loin, you are bound, sooner or later to work togethei, thus benehting yourselves individually and the associa- tion as well. There are in Philadelphia about 10 OOU retail cigar accounts. About twenty-hve per cent, ot these are legitimate cigar stores. The association ought to have no less than 1,000 members m order to do effective work. . We hope that every local retailer will make an et- fort to make the Philadelphia Cigar and Tobacco Mer- chants' Association a real power m the trade ihe amount of power and influence that it will wield will equal the sum total of the individual effort The Tobacco Merchants' Association has attained its Ki-eat strength because eveiy member has taken a a interest in getting additional members. Co-operation is the kevnote of progress today. The fact that this local body has been organized indicates the progressive spirit of the Philadelphia retail merchants. ^ ^ ^ WK read with interest the foUowing from a discus- sion of non-essential industries by a Government olhcial and reported in the columns of a daily news- papei . ^ ^ ^^ ^^^ agreed by him, however, that the most useless thing in the world is a cigar band, ^n fact,' he said, Hhe cigar band is so useless and the industry is so picayune that it is not worth eliminating.' " , ,. xi x We are in this war to tvln, and we believe that we should stand behind the present adnnnistration until that is an accomplished fact, whether or ^^t we are par- ticiilarly impressed with the efficiency and brilliancy of some of those in whose hands have been placed large responsibilities. i xi • i In the case of the cigar band, however, we do think that the official in question should receive some en- liuhtemnent. The cigar band bears directly on the revenues of this country, and the revenues are .needed to win the war. The best little collector of Uncle Sam's revenues that has vet been employed in the cigar industry is the ci^r band. It has reduced box-stuffing to a minimum an evil that not only hurts the sales of an established brand, but also cuts down the internal reyemae from the same. Box-stuffing operates for the sale of cigars on which no internal revenue is paid, through the re- use of an original stamped container. The cigar band is a protection to the manufac- turer, a protection 'to the consumer, and a revenue pro- Ccctor as well. IT may be conceded that there is a demand for the fifteen-cent coin as outlined on another page by some of the country's best business men but we believe that the more necessary demand at present is for a nauch smaller coin such as the revival of the two-cent piece. We hope, however, if this coin is revived that it will be a more convenient size. There seems to be the tendency on the part of the Government not to coin any money which is not an exact fraction of a dollar. Of course there have been coins that were not, but they have not been minted for many years. The rising price of articles formerly sold at five cents, ten cents, fifteen cents and a quarter is an evi- dence of an urgent demand for a small intermediate coin such as the two-cent piece. The fifteen-cent com can wait. Certainly the two-cent piece will meet the desires of the retail merchants of the country much more quickly than a coin of larger denomination. CS3 CJ3 CS3 THE end of the Holiday Season should find the re- tail cigar trade in better condition than for some time past due to the fact that many obnoxious trade evils have been reduced to a minimum through condi- tions brought about by the war. Price-cutting is not so prevalent. Box-stuffing is on the wane. -Long-shots" in many stores have been replaced with standard brands. A revision of prices has forced the retailer to make a hvmg profit from his sales. Despite the depressing effect of war the les- sons that are being taught in business and in our do- mestic lives mean a great deal to the people of the United States. We are, today, a more efficient nation, a more united people, a more productive country than ever before. Co-operation is the one great secret. The leaf dealer, the manufacturer, the jobber and the retailer are more closely bound together. The suc- cess of any of these branches of the industry is abso- Sv dependent on another branch. Each is md.- penskble to the other. The successful man |S the one who intelligently helps those dependent on him. it an means co-operation. The achievement of price adjustments is depend^ ent upon co-operation. Through co-operation eacU branch of the industry is brought nearer o the nob lems of another. It means more /l^^^^^^f ^^^^^^^^ .iit turing, more intelligent salesmanship and more iiUau gent retailing. ^ ^ An intelligentlv conducted and profitable bu^n|'Y ^ is a patriotic ideal- today because ^M-n the indmdu^ success of each of us depends our a|>^ f >;\«^J^^;^ ^^e share of the war's burdens. If we fail, someone must carry our load. 13 so— HOMEWARD 19— POETRY 211— CARNIVAL 2 I O — MOONLIGHT 17— THE TROOPER 28— LIBERTY OUPIO LOTUS NEW FAN RIDER ACOPN WHEEL These Backs are Selling Fast! There is a brisk demand for every design in Bicycle and G)ngress Playing Cards but the backs reproduced above are extraordinarily popular. No playing card stock is adequate without them. Any dealer just beginning to sell cards should start with these backs. Carry these cards; also a few copies of the new edition of The Official Rules of Card Games and you will attract to your store all the card players in your neighborhood. Unusually good designs, plus superior quality, plus continual adver- tising make BICYCLE'**"'**' at rule p/ etiquette in card-playing is ' AND 1 TF YOIT wan. to PK."'^'„;'?Treo'Jhc^ I U„>U-crtth«IKWtd.t«.no< A Rule s of Card Carnw .^a^^^^^ ll gives all th« rule* oCeiiquctte and the latest n.lo»i( play !or three hun- dred game* includ.ns the U«.n..t.nR new d^T L,en.o(»h.»tP.rateBnd,^e. Sent po*tp.> Dutch cents, respectively. The lots affected by the agreement among buyers to make maximum offers were sold as low as 95 Dutch cents (38 American) per half kilo, while some of these lots were withheld from sale altogether. ADVERTISING CLUBS IN TRISCO IN 1918 Milton H. Esberg, an official of the (general Cigar Companv, and prominent in tobacco circles of the Pacific Coast, has been appointed a member of the Convention Board of the San Francisco Advertismg Club. F. H. Abbott, Jr., is General Director of the Board which will direct the affairs of the San Fran- cisco Ad Club in connection with the Annual Conven- tion of the Associated Advertising Clubs of the World, to be held in San Francisco next July. ^ Securing delegates to the 1918 Convention vn\\ be one of the principal activities of the Board m the near future. Mr. Esberg states that highly encourag- ing reports are already coming to the Club from all parts of the countrv concerning the participation ot affiliated organizations throughout the United States in the San Francisco Convention. An attendance ol more than 7000 delegates is now anticipated by the Club. As an example of the interest that is being taken ever^-where, is the fact that trainloads are now being made up bv the advertising clubs of the cities ot Boston, Philadelphia, St. Louis, New York and Dallas. OVERi ROl-TAN goes *'over the top" of the case faster than any other brand. Year after year ROI-TAN holds the world's championship for quality and popularity. Live dealers feature ROI-TAN because it spells big volume and quick turnover. From the standpoint of both dealer and smoker ROI-TAN ''THE PERFECT CIGAR" is the one best bet — noN^ tomorrow, always. 16 THE TOBACCO WORLD HAVANA LETTER ^ DURING the past fortnight we have had another animated market, American buyers in town, a^ well as our commission merchants and our export houses have been the principal purchasers. The ship- pers of leaf to the South American republics have been alert competitors against the American buyers for the same goods, and have so far paid the highest prices for first and second capaduras, viz.: $83 and $73 per qq., respectively. Where the prices are finally to stop it is impossible to say, as it will depend upon the necessities of those buyers who have neglected to make their annual purchases so far, and who may be obliged to invest their funds in Vuelta Abajo instead, as the stocks of this variety of leaf are still more plentiful than Remedies. We cannot recollect of ever having seen such a strong demand for Remedies, in the face of the ruhng high prices, and while undoubtedly the short crop is responsible for the high figures which have been paid, the continuation of the European war must have also contributed to an increased demand. As an example we may mention the fact that the last French steamer from here carried forty cases of cigars, destined for the American Army in France. This is certainly an innovation explained perhaps by the good pay of our soldier boys, and who like to find consolation in a genuine Habana cigar while undergoing the hardships of modem trench warfare. How many million of American cigars may be forwarded to them we are un- able to guess at, although we do not doubt they will be enormous if the war should last another three years, as prognosticated! The civil population of the United States, thanks to the general prosperity, will undoubtedly also feel the effects through a larger consumption of cigars, as well as cigarettes, and judging by this assumption, we can understand why the American manufacturers have not hesitated to increase their purchases of our leaf. At least we know that several cigar manufacturers ITave purchased from 25 to 50 per cent, more than they have been in the habit of doing last year. Fortunately the bugaboo, that the public could not be persuaded to pay more than five cents for an ordinary smoke has been definitely killed, leaving the field clear for the stogie manufacturers to raise their ^Hwofers'* to tho vacated place of the five-cent cigar. Therefore, every- body in the tobacco industry ought to be happy, and whiie war is hell, as the late General Sherman is re- ported to have said, we remember on the other hand, that one of our great statesmen (the name we cannot remember at the moment) declared that a national debt is a blessing, so after all the war for democracy has brought us some good already! While in our last correspondence we spoke rather hopefully about the coming crop, we regret to state that we have heard less encouraging news lately. It is claimed now that there exists a great scarcity of seedlings readv for transplanting, caused by a drought in the Vuelta Abajo, while in the Santa Clara province ^ f^ Havana Office: Perseverancia 8 Carlos Wintzer, Representative too many heavy rainfalls have destroyed a number of seedbeds, requiring the makings of new ones. As this will cause a delay in the transplanting, the future at- mospheric conditions may perhaps again give us a late crop, and which as a rule produces a thick and less aro- matic leaf. However, we need not despair yet, only we ought not to be too optimistic until we are further ad- vanced in the season, and can judge better about the truth of the present unfavorable news. Sales during the first half of November totaled 22,287 bales, and which divided represented the fol- lowing kinds of leaf, viz.: Vuelta Abajo and Semi Vuelta, 8568; Partido, 1546, and Remedies, 12,173 bales Buyers were: Americans, 16,306; exporters to England and the north coast of Africa, 388 ; shippers to South America, 2250, and our local manufaxiturers of cigars and cigarettes, 3343 bales. Receipts of Leaf Tobacco From the Country. Two Weeks Ending Since January Nov. 8th, 1917. 1st, 1917. 16,794 bales 170,134 bales 1,744 " 10,917 827 ** 31,861 7,376 ** 125,563 Vuelta Abajo, Semi Vuelta, Partido, Remedies,- Oriente, Total, 26,741 <( (( Total 338,479 a (( Exports of leaf tobacco, from the port of Havana, from October 31, 1917, to November 8, 1917, totaled 12,- 421 bales, and which were distributed to the following countries, viz. : To all ports of the United States, 9114 ; to Canada, 1169; to Great Britain, 188; to Algiers, Africa, 200 ; to the Argentine Republic, 1058 ; to Uru- guay, 44, and to Chile, 648 bales. Buyers of Leaf Tobacco That Come and Go. Arrivals: From New York— Maximilian Stem, president of the Cuban Land and Leaf Tobacco Com- pany, as well as the manager-general of the Henry Clay k Bock & Company, and Bernard Lichtenstein, of Licli- tenstein Brothers. , . « t t From Philadelphia— Harry Vetterlein, of Julius Vetterlein & Company ; John L. Kolb, president of the Theobald & Oppenheimer Company, and Ventura Blanco, broker for Otto Eisenlohr & Bros., Incor- porated. - XT n From Tampa— Francisco R. Diaz, of V. Uuerra, Diaz & Companv ; Salvador Rodriguez, the owner of the ^'Charies the Great'' factory, and Colonel Alvaro Garcia and his nephew, Francisco Gonzalez, of Garcia cV: Vecra From Chicago— Sam Paley, of the Congress Cigar Company. . . j t. i,;« Returned: Manolo Rodriguez, accompanied by ms familv, of Rodriguez, Mendez & Company, and Waltoi Sutter, of Walter Sutter & Company. ^ , . ^ Departures: To New York— Isaac Bernheim, •>• Ruppin, Benito Rovira, Jose Diaz (of the Preferred Havana Tobacco Company) and Ladislao Menendez. \ ^ THE TOBACCO WORLD 17 Results TeU the Story N epoch-making era is being created in the Cigar Industry by the excellent results rewarding cigar manufacturers who use our 1916 Crop of SHADE WRAPPERS {Whether Connecticut, Florida or Georgia) Are you sharing in this Wonderful Success? American Sumatra Tobacco Co. Largest Producer of Shade Tobacco In the World General Offices: 142 Water Street, New York ii= ■••— 1^>— ••^B«»^Ma- ■■■ m M- ■ ■ ■■ 18 THE TOBACCO WORLD Havana Letter (Continued from Page i6) To Philadelphia— E. A. Calves, Harry Vetterlein, and John L. Kolb. _. ^^ ^ , i. a \xr^ To Boston— Albert W . Kaffenburgh and Wm. Batchelor. To Tampa — Francisco E. Diaz. Cigars. . All of our cigar factories continue busy m the exe- cution of the holiday orders for the United States and Canada, as well as trying to ship as many cigars to tne United Kingdom as the scarcity of good regalia cigar- makers permits them to produce in the short space, which these orders call for. All orders for other coun- tries are delayed as much as possible, at least it no special time of shipment has been previously stipulated. After the first of January there may be a surplus ot cigarmakers, unless a time extension on the British or- ders should be obtained. , . ,, • „ Romeo y JuUeta despatched during the previous week 850,000 cigars, mostly for export, but including a portion of cigars delivered to the local trade and tor the interior consumption of our island. As some steam- ers were delayed in taking the made cigars for certain countries, there was an accumulation of more than a week^s production, and which latter could not exceed 90 000 cigars per day, under the present circumstances. H. Upmann is working strong for the American market, having plenty of orders. Punch, in order to give its cigarmakers an extra chance of making more money for the coming holidays, agreed to let them work for four Sundays out of hve, as Don Manuel Lopez, the owner of Punch, has orders to be filled yet. , ^ x t» t All the other factories, such as Partagas, Por Lar- ranaga, Belinda, Hoyo de Monterrey, Ramon Allones, Eden, C. E. Beck & Company, Sol and Devesa de Murias, and El Rey del Munda, are all busy. ^ The Henry Clay & Bock & Company is working m fair shape, and it was this concern which shipped the foYty cases, containing 100,000 cigars, to the Ameri- can Army in France. Leaf Tobacco. John L. Kolb was a buyer of nearly 4000 bales of leaf for the Theobald & Oppenheimer Company, ana which shows a handsome increase over his former an- nual purchases of raw material. This is a proof that business must be excellent with this company. Harry Vetterlein, we heard, secured around 1200 bales of leaf for the customers, of Julius Vetterlein & Company, during his stay here. Benito Rovira purchased, as we ascertained from a trustworthy source, 3230 bales of leaf tobacco for the Benito Rovira Company, of New York, and which is at least 25 per cent, more than his purchases were last year. , Isaac Bernheim, according to our reports, secured 4000 bales additionally of leaf, for the customers of J. Bernheim & Son, of Havana and New York. William Batchelor made his usual, annual pur- chases of leaf, through I. Kaffenburgh & Sons, of Hav- ana and Boston, for the A. C. C. Company. S. Ruppin was a heavy buyer again in our market, as we learned that his big purchases of leaf (around 8000 bales), in August last, had been nearly all dis- posed of to his customers. Mark A. Pollack registered another 3230 bales ot leaf for account of his Northern customers, and upon orders received by him by cable during the last fort- night. __ , Leslie Pantin, Walter Sutter & Company, Manuel Suarez Company, as well as the Cuban Land and Leaf Tobacco Company, were active buyers in our market, for account of their customers. Shippers above 200 bales of leaf tobacco from the port of Havana during the last two weeks were : Vir- gilio Suarez, 1424 bales ; Leslie Pantin, 1400 ; Mark A. Pollack, 680 ; Cuban Land and Leaf Tobacco Company, 654 ; Hijos de Diego Montero, 612 ; Sobrinos de A. Gon- zalez, 568; Jose Suarez & Company, 565; Manuel Suarez Company, 532 ; Allones Ltd., 490 ; Jose Lezama, 482; General Cigar Company, 445; Perez, Capm & Company, 431; C. E. Beck & Company, 429; Walter Sutter & Company, 423; Menendez & Company, 381; Y. Pendas y Alvarez, 370; Ernest Ellinger & Com- pany, 288 ; Garcia & Company, 280 ; Havana Tobacco Export Company, 270; Maximilian Stem, 246; B. Diaz & Company, 218, and H. Upmann & Company, 214 bales. ^ . . Oretaniv. EXPRESS COMPANIES WANT 10% INCREASE Representatives of the various express companies will be afforded an opportunity December 7th to sus- tain their application to the Interstate Commerce Com- mission for an increase of ten per cent, in their rates, filed a short time ago, as a hearing will be held on that date to which all parties interested have been invited. In filing their application, the companies declared that, because of increases in taxes and operating ex- penses, they are operating at severe losses which, under the recently enacted revenue law, would become greater from now on. This contention is sustained by the reports of eight of the principal express compan- ies, recently filed with the Commission, for the month of July which shows that, compared with July, 1916, the increase in operating revenues has not kept pace with the increases in operating expenses and the de- creases in net operating revenue and operating in- come. , . . XI. T It is not expected that a decision on the applica tion will be rendered by the Commission before Jan- uary, owing to the number of other questions now under consideration. . The application for the increase was signed by fifteen of the largest express companies operating in this country, the Adams, American, Canadian, Cana- dian Northern, Dominion, Globe, Great Northern, Halifax & Southwestern Railway, Express Depart- ment; National, Newfoundland, New York & Boston Despatch, Northern, Southern, Wells Fargo and West- em. _^ The La Giralda factory in Manila, which is repre- sented in this country by Bowring & Company, was recently destroyed by fire. The Deisel-Wemmer Company, of Lima, Ohio, havo advanced the price of San Felice so that it now retails for six cents. Posters announce this fact to the con- sumer. THE TOBACCO WOBU) 19 HOW do you knoiv ihe Waffle mawi^ around 9 h'aJanJ''? ""^^^^ ^ L^l! ^^^ '^ ^.^^'^^ forgotten that delicious . fragrance of a crisp, red-hot one with powdered sugar. Doesn't It tempt you even now? that irresistable fragrance! "M— M" fragrant memories are the most lasting. What "your nose knows" yoa know for keeps. That is why once a smoker of Tuxed^l always a smoker of Tuxedo. «*'^« It's simply pure fragrance that makes -I The Perfect Tobacco for Pipe and Cigarette ^.Po^'^ ^^^''?,T ^^""^ ''''"'^^ ^'?'^ Nature's best Burley tobacco leaf -. *^'"%^''^*? 7^gr<'''<:e, put there by the sunshine of Old Kentucky where Tuxedo is grown and ripened and blended — a fragrance your nose always knows. b ** ^^ s^ Try this Tc$t:— Rub a little Tuxedo briskly in the palm of your hand to bring out its full aroma. Then smell it deep — its delicious, pure fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment — **\our Nose Hnowa'* fj Ouarant«!e<] by *'*««NTao TO SATISn^ SrxtEbWS Nm/mFuu humiuors :..."' '• 20 THE TOBACCO WORLD THE TOBACCO WORLD 21 BOLD SUCCESS can only be attributed to Quality and our judgment of men. We aimed to please with Qualify and man's judgment did the rest- it made BOLD the cigar "Above AH" BOBROW BROS PHILADELPHIA «|M-^aa- TOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES <^^ v„rV President w . ork ' ''.''.■■. '.■.'.■.'.*.'.''.".' Vice-President EDWARD WISE. New York ..'/.,._ Xl^-Si!!!!^!!!! JACOB WERTHELM. New xur» VJr^ Prcident GEORGE W. HILL, New York S "".S'" S!S tUWAKU WISE-, i>icw lorn ••••;; VSc^. President JESSE A. BLOCK. Wheeling. W. Va. V c« Prel dS5t JOSEPH F. CULLMAN, Jr.. New York Vice'.P«Jid«t ASA LEMLEIN. New Vork TreMurJr LEON SCHINASI. New York .^.... sicreuS CHARLES DUSHKIND. New York aecreiary New York Offices, 5 Beekman Street CIGAR MANUFACTURERS' ASSOCIATION OF AMERICA THE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION JOSEPH CULLMAN, Jr.. New York vici-P^idellt W. J. LUKAWITZ. Dayton, p. TrliSSi GEORGE BERGER, Cincinnati, O. Secretary JOSEPH MENDELSOHN, New York becreiary [NDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION T. A. BLOCK. Wheeling, W. Va. vici-Pre!ide!t Wood F. AXTON. Louisyille. Ky. siciiuJ^Treaaurer RAWLINS D. BEST, Cotrington. Ky secretary irewu TOBACCO SALESMEN'S ASSOCIATION OF AMERICA JOSEPH H. DUBLON V.V V'ici- PrSldeSt ilOBERT E. LANE 2nd V ce-President IKE RADIN ^"° Treasurer JOSEPH FREEMAN ^•••^■■■\y'\:n-: Secretarr LEO RIEDERS. 200 West 118th St., New York City :■'■•'■■ ^^re**^ Meeting 1st Thursday of each month at Masonic Temple, 310 Lenox Are., New York. NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE GEORGE W. RICH Vici'-pSidJUt SIDNEY GOLDBERG .Triasuref A. L. ULLNICK • VV •\>'i: Secretary MAX MILLER. 135 Broadway, New York :"---",' w" ai^in »««» T Meeting 4th Tuesday of aach month at Hot«l McAlptn. Conservation of Coal Washington Bureau. FURTHER plans for the conservation of coal will be made after the establishment within a short time of a Bureau of Manufacturing Resources by the War Industries Board of the Council of National Defense. Announcements previously made have warned manufacturers that, because of the shortage expected to prevail this winter in the supply of coal, it would be necessary to conserve the supply by curtailing pro- duction in what were termed *' non-essential indus- tries. Nothing definite was established, however, as to what constituted a non-essential industry, other than that it would be one devoted to the production of lux- uries—another term to be defined— nor was any action to conserve fuel taken other than to order restrictions in the use of electric signs. Upon the readiness of the new bureau for work, consideration of the matter will be resumed, and the director of the bureau will be in position to hold con- ferences with manufacturers in various lines which may be included under the term non-essentials, m an effort to convert the activities of their plants to war work. , It is not the plan of the War Industries Board or the Fuel Administration to close any plants that can possibly be kept running, but it is declared that many factories could restrict their output during the period of the war without causing the public to suffer any serious hardship, and this will be suggested to manu- facturers in certain lines. In an announcement by Judge Robert S. Lovett, director of prioritv and transportation, he declared that no further action is contemplated at present re- garding the transportation of no^-^ssentials. Con- ditions? however, will be constantly observed. Whethei the coal shortage requires restriction of the coal sup- plv of non-essential industries is a question for the fuel administrator to determine; and if any pnonty orders become necessary in the furtherance of his policy in that regard they will be made only upon his request." . ,, The restriction of output in certain lines would re- lease a large number of men, who can then be put t<> work in other and more necessary industries now sut- Tering from a shortage of labor. It ^^ t>eheved tha the Government would have to take steps to direct labor and not leave to it the problem of finding its own place. In many instances officers of the CouncU have suggested, it might be better to move the w?rk to where the labor is, thus elimmatmg the housing nroblem that would arise with the movement ot a krge number of men suddenly to a site where present housing was sufficient only for the number already there. . . _ ^ ,._,• "The wav to prevent the losses incident upon lim.- tation of industry," said Doctor Ga.rfield the fud adU ministrator. in speaking of the sub.iect, "is wi- J^^^;, "onsumer of coal to cut off waste and "nnec^^^^fy^X. sumption with an iron hand to start «' /l^'s ^f ,1'' *^^ course of conservation without a moment's delay. C. Li. L' On New Placements A^s^tk^ ^tore can only carry a Umited amount of New brands are constantly being introduced, all crying for a place m the dealer's shelves. iew of these brands are advertised— fewer are consistently advertised-and the lack of consistent ad- vertising plus a similar inconsistency in quality, usu- ally marks a decrease in their ultimate demand. Through the use of intelligent advertising, some consumer demand for our brands is created in a com- paratively short time. Then their sound quality plus consistent steady advertising, minus all claims that we cannot verify and satisfy, keeps them to the fore for all time. But the dealer who waits until that demand is created before he will stock our brands is goinff to lose customers. When one of the smokers has his in- terest awakened in a certain brand we are advertising and is sufficiently interested to make a request for it at his dealer's store, he really wants to try tliat brand And he's going to get it— if not at his dealer's, then at some other store. Once a smoker's desire has been aroused in any particular brand, that desire will usually persist until he has had an opportunity to buy and satisfy himself of the merits of the cigar— because that desire is kept alive by our sustained advertising. If the dealer does carry the brand and is willing to say a kind word for it, he may by this single sale, build up an ever-increasing demand. No one knows how widespread this influence is going to be— for word-of-mouth advertising is the one big supplement to the National and local newspaper and other forms of publicity we employ. Now we know just how the dealer feels about this new brand placement— we know that with his limited capital he cannot afford to stock up on every brand that comes along, and for which there may be a little temporary demand in his town. But if you will present the merits of our brands in so intelligent a manner that he will show a wee bit of intelligent interest in the brand, then this combined intelligence will solve for once and all the problem of placement of our brands that hav^e hitherto been strangers in the dealer's case. — The Burning Question. THE HERO He had captured a prisoner, and while they were waiting for the escort to come up he said : "Have you got a wife?" **Nein," answered the German. **Nine!'* gasped the Tommy, **BlimyI Where's yer Iron Cross?" — "Ideas." ANNOYED Many queer letters have been received by the British war office explaining why men away on fur- lough have overstayed their leave, but the most naive was from an Egyptian interpreter, according to a war office official's report to a friend in Washington. The Egyptian addressed **The Manager of the British Army" as follows: **My absence is impossible. Someone have re- move my wife. By God I am annoyed." — "Ginger." Help Speed Up American Industry with tht Universal Stripping & Booking Machine 7T relieves the scarcity of labor by doubling the output of each stripper. ^ It saves waste because it strips clean, cutting the stem out, and without waste from butt to tip of leaf. ^ It increases production, speeds up operation and guarantees a better product. ^ The value of the Univer- sal Tobacco Machine is at- tested by over 750 manu- facturers using from 250 down to I Universal Machine. ^ Get a demonstration in your own factory with your own tobacco and under your own supervision. Catalog and Prices on Request Universal Tobacco Machine Co. [79 FIFTH AVENUE, NEW YORK FACTORY: 98 to 104 MURRAY STREET, NEWARK. NEW JERSEY -W^ I \ L 22 THE TOBACCO WORLD Yah s^^^l^ display the box 1 Oil with the Famous Oval NATIONALLY ADVERTISED Because Lipschutz's Vfc^ Cigars are a Selling Brand and a Standard Quality— continuously tested to insure Uniformity. "44" CIGAR CO., Inc. Philadelphia HiiDealer-ThisSign onYburVlindow and a Big Stock of John Ruskin Cigars in your store always means Big Business and Satisfied Customers. All progressive dealers recommend and sell John Ruskins— the"be8t and biggest value in the world at 50 and the best nationally adver- tised brand. JOHN RUSKIN CIGARS are mild, big, fragrant, hand-made and made of the same quality tobacco that goes into 100 or 2 for 250 cigars. I. LEWIS aCAR MFG. CC NEWARK. N. J. The Urgeat independent and moet progrcMive cigw ^•eioty in the world. T ^ 1 J I I I THEY COULD BE SMALLER BUT NOT BETTER Instructions on Inventories Washington Bureau. INSTRUCTIONS are now being sent to collectors of internal revenue regarding the inventories of cigaj and tobacco factories on January 1, in accordance with Sections 3358 and 3390, Revised Statutes. These sec- tions provide that: Section 3358, Revised Statutes.— ^very person now or hereafter engaged in the manufacture of tobacco or snuff shall make and deliver to the collec- tor of the district a true inventory, in such form as may be prescribed by the Commissioner of Internal Revenue, and verified by his own oath, of the quantity of each of the different kinds of tobacco, snuff flour, snuff, stems, scraps, clippings, waste, tin-foil, licorice, sugar, gum, and other materials held or owned by him on the first day of January of each year, . . . setting forth what portions of said goods and mate- rials, and what kinds were manufactured and pro- duced by him, and what was purchased from others, * And whenever any such person refuses or wilfully neglects to deliver the inventory . . . he shall be fined not less than five hundred dollars nor more than faye thousand dollars and imprisoned not less than six months nor more than three years. Section 3390, Revised Statutes.— Every person now or hereafter engaged in the manufacture of cigars (or cigarettes) shall make and deliver to the coUectoi of the district a true inventory, in such form as may be prescribed by the Commissioner of Internal Rev- enue, of the quantity of leaf tobacco, cigars, stems, scraps, clippings, and waste, and of the number ot cigar boxes and the capacity of each box, held or owned bv him, on the first day of January of each year .... setting forth what portion and kinds of said goods were manufactured or produced by him and what were purchased from others, and shall verify said inventory bv his oath endorsed thereon. ... In case ^f refusal or wilful neglect to deliver the inventory ... he shall be fined not less than five hundred dollars nor more than five thousand dollars and imprisoned not less than six months nor more than three years. , Under the law, actual and accurate inventories must be made by manufacturers of tobacco, snuff, cigars and cigarettes, on the date specified. The manu- facturers of those articles should observe caretuUy the following directions, furnished by the Commis- sioner of Internal Revenue: , , , t. ij u« (1) All tobacco material m the factory should be segregated according to the classification provided in the prescribed inventory form. , (2) Each class of tobacco should be weighed sepa- ratelv The inventory must include unstemmed tobacco authorized by the Commissioner of Interal Revenue to be stored off the bonded factory premises. (3) All stamped as well as unstamped manutac- tured plug, twist, finecut, and smoking tobacco, snuft, cigars, and cigarettes, of the several classes, must be separatelv weighed or counted, as the case may be. An accurate inventory of attached and unattached stamps must also be made. (4) When the inventory, which must be made before the commencement of business on the date speci- collector orint™Il~ "^^^.^^/^ ^P™ which each head of ' ' wSe -' oSv f^S manufacturers under the -tobacco „na:r ^S^^^^^^^^^ the facto^i^^^SventoShw^'^ loose tobacco within the sa^e size XSth^eto and Xw'" t'.*' "!, uns^e^ed leaf tobacco stort ortStn'd^dtil^r!! cla J3 ti\rS aX tt ;tioT£ tfe dt £SrStV^^-rJ-£^^^ the actual quant ty of each ela^ nf f^KoT ^-^^ *' on hand on the inventoi^date "^ '^^'''^ "^^ ana ms visit, and the amount on hand and purchased. •FRISCO 'S RETAIL PRICE LIST At the last meeting of the San Fransciso Rptail Cigar Dealers Association forty-six new me„£ oined the organization. The sense of thfmee n™ Sarct^te'S'r"? ''T'^ ^ ""^^^ '" '^^ AssocfatTo, adSis ^iZt' 7^"^ , «t«nds as given with certain aaaitions. In the sale of the goods, however the cis-ar ?refertr"CV'r* ^'^'V'^-^^ ^« acidThe prererence. Ihe list now stands as follows • 5 cent packages (Double 12c) THE TOBACCO WOBLD 23 10 cent packages 15 cent packages 20 cent packages Cigarette papers 5 cent snuff 10 cent short smokes Prince Albert tobacco Tuxedo Edgeworth Mail Pouch 6c 13c or 2 for 25c 18c or 2 for 35c 25c 10c 7c 13c or 2 for 25c 6c and lie 6c and lie 6o 7o Labor troubles in Tampa have been adjusted for the present but it is said that this is no guarantee for the future. *'Prince Albert'' smoking tobacco and ''Camel" cigarettes are now retailing at thirteen cents, owing to an increase in the wholesale price. 4u ?^^^ ^^?^^^ ^^^^^ Company, of Detroit, has notified tne trade that hereafter their five-cent brands will re- tail at six cents. Local advertising directs the atten- tion of the consumer to the new price. ■ J. Quality Paramount CELEBRATED UPNANN CIGARS Strictly Independent Manufactiireni CHAS. LANDAU Sole Agent for United States 82 Wall Street . New York 24 THE TOBACCO WOELD TinCMI HAY ANA TAD cm A CIGARS Ar^iielles, Lopez & Bro. MAKERS GENERAlOrnCE FACTORY WAREHOJJSE aaa peahl street tahpa •'^*"*° "* NEW YOHK riOHIDA BAVANA MANILA CIGAR AND LEAF IMPORTS GAIN Herewith is a comparative statement showing by months the number of cigars, cigarettes and leat to- ™o exported to the United States durmg the first nine months of 1916 and 1917 : THE TOBACCO WORLD BAYUK BROS THE PERFECT CIGAR BACHIAS Havana Cigars For Hen of Heans Renowned for Uniformity IVEfiTli7EVW~THE GREEfi AND COLD BAND , R. A. BACHIA & CO. I 47 We.1 Sixteenth St ^ew York afc^f, ^I^ l^^^sii^ ^M.1 To Dealers I- Wrlleusa pooialfora p«ucli of Real Gravely. IVm the lira! bio im* provementln Plug alace Peylon Gravely made the lira! plug - the stock has been low, and the very large orders put in by banks for small coins have had to be cut. — H* Stocks of cigars, tobacco, and cigarettes held for sale at the close of business on October .•^, '-'y, at T)ost -exchanges at Army camps are not sub.ieet to tne floor taxes imposed bv section 403 of the war emerg- encv revenue law of that date, according to a decision hist handed down bv the Commissioner of Tnternni Revenne of the Treasun' Department. THE TOBACCO WORLD m The Circle (Continued from Page 6) eve™Tmv i™:!f "• ^"'^ ^^P^^ding just behind I ;7ntTut 'ani Sg aS tT f '"'^^'^ "^^- ^""^ train on the NickelP^rSi^^^ iuU sleirTZ down on the rail and waited. Noon came then afte/ and looke/di:wn;^^^^^^^^ ^f- 1 e?e^ eZ^ ng at full speed. Pretty soon I had it figured ont Ind Ijti"'^''"' ""'"'l' ^^^ ^°t ^'' - I Shorn Pmhefeyet.'- ' ^""^ "^"^'^ ^ '^'^^^ and-well, "Yes, that's all right," sighed the thin man "but yordZ'?7et ?hT ^t\^?;'^^*P'»' .vo-7a"nde"t the Szz£'° ""^^ disappeared through the door into . "It's a hard world, all right," soliloanized fh» cigar man, polishing up the showcase Xre the t£ M. "'*'",^e Still harder," he said aloud, "when Jim discovers that he has left his umbrella." Overcoming Discouragement (Continued front Page 7) tS%rlHtn!^rr"'ll ^^ P'^^5^? ^^^'^ ^^^^"1^^ «^^^^fJow ^^.J^ ^^"«'"^ss seenis to he ahd, let's be grateful for ^hat ve have, m order that we may deserve more ii we think we ought to have a raise in salarvrt's^le tmd that tlie rmse will take care of itself at the ri-ht time much better than we can take care of it- if dis- couragement whispers to us that we are not making the pro-ross that we should, sit right clown and enuni erate the numberless things that you alreadv have to be grateful for, and see how different things look through the lens of gratitude than through the lens of discouragement. If you are wn'lling to think for vourself and to analyze cause and effect, you need not be trodden down by discouragement or any other false condition. ^Man has a perfect right to meet such false conditions as their master and not as their victim, and if vou do not Deheve that you can win the battle with d"iscourage- ment it is a perfectly simple matter to try it for your- self. Begin this very moment and keep vour conscious- ness filled with genuine gratitude, and express vour gratitude in every thought and iVHH\: and you will soon find that this state of consciousness is reflected in all of your surroundings. The result is inevita])le, and every man, no matter what his condition in life, can prove it for himself. Robert E. Lane of Partagas fame will rcMnove liis offices after the 1st of this month to 70 Trinitv Place, New York City. LESLIE PANTIN GommiMion M*rchuit Leaf Tobacco & Cigars Consulado 142, Havana, Cuba M. LOPEZ & CO Fonurlj of CAUXTO LOPEZ * CO. TmTAARAj(nmccos 90 Will St, New York JOSE F. ROGHA OaMa: '*DONA1XB0" Havana Leaf Tobacco BcpMialMMl Tabacoa Fiaoa U Vualta Abajo Partido y Vualta Arriba SAN MIGUEL IM HABANA, CUBA ^•ekar and Daalar la RANCK Dome^c Leaf Tobacco OffiMt Cor. Duke and ChMtnut StrMta B^,.^ ^^ ^ S T ^ J^ P tt N N A. racking Howes; StrMburg and LancMter LOEB-NU5JEZ TOBACCO CO. IMPOKTEM or SUMATRA AND HAVANA PACKERS OF SEED LEAF TOBACCO 106 NO. THIRD STREET, PHILADELPHIA K. STRAUS & CO. of HAVANA AND SUMATRA AaarMkM..! LEAF TOBACCO MI. Ml, Mi and 3»r N. Third St., PhilulalpU* Want Ads Pay in The Tobacco World E. Rosenwald (EL Bro. 14^5 WATER STREET NEW YOKH 28 Cork Tips Cork Bobbins BOUCHER CORK & FUCeiHE COMPAMY. Im. laMSt WEST 18TH STREET NEW YOKK /I. B,i 1 ^.. UrfHt mmmmk tl rim u* fnv «»<■ CigarKiDDOiis vmnumf^*^*^^^*"'*^^ WM. WICKE RIBBON COMPANY glUnafMeturm »f aiH^kf «•*«*' T»fM**. ' " \ ami 0M* tr*)" THE TOBAOOO WORLD THE TOBAOOO WORLD WOODHAVW AVIWUE. GLENDALE> NEW YOPK OUR HIGH-GRADE NON-EVAPORATINO «GAR FfiAVORL „.„„^ , ., . .k.r.C« , Tod ImiMirt a most paUtebU flavor FUYORS FOR SMOKING .ad CHEWING TOBACCO FRIES & BRO.. 92 Reade Street. New York THE YORK TOBACCO CO. SSli:^'"' LEAF TOBACCO Oaie* a»a WarahoB... 16 Baal Oark A«.na. YORB. FA. HANUrACTURIRS OF CIGAR SCRAP TOBACCO I nAFFENBUKGH OX SONS S,UALITY HAVANA N.p.uno 6. Havana. Cuba - »S Braad St.. >«.»«». M.aa. ERNEST ELLINGER & C0.2-!E;£t«?!Li=e^ OF HAVANA TOBACCO .W«.h«»..SaW I*. N.W Y«k OHi«.,I«M»T I John Ymdkmn wa4 DMl«n Is LEAF TOBACCO And ImportTt of MA VAN A No. 143 Market Street. LancMtT. Ps. H. NEUBERGER COMPANY Incorporated 130 Water Street New York EXPORT LEAF TOBACCO Tke Largest Independent Deiltr and Exporter of American Leaf Tobacco in tht United SUtes. 1 Turn-Over and Discount (Continued from Page 5) "deals" and trade discounts. He fell further beMnd each month with his local jobbei^. His unpmd bal- ance with each of them continued to grow. FinaUy, the local jobbers shut him off from further credit, and he had to pay cash on delivery for all goods. Staple brands practically disappeared from his store. His whole effort now was concentrated upon an attempt to turn the unknown brands into cash. He couldn t do it fast enough to keep even with his «Penfes, and he failed. He owed us a thousand dollars, and othei iobbers lost smaller amounts. ... „„ ^ :„ "• Another man has since taken tte store and is making money. Joe failed because: First, he tried to "beaftrgame" with goods that could be wel pur- chased but not well sold; second, because he neglected to Dick off the fat profit that is in the cash discount. ^ This sto^ is absolutely true, and the dealer him- self came to me after he failed and said: ^^" unn & Co., T. J 26 Eisenlohr. Otto, & Bros., Incorporated , Fenrich, H * Cover II "44" Cigar Co 22 Gato Cigar Co., E. H ^ X General Cigar Co., Inc _ Lewis, I., agar Mfg. Co ^ Lopez, Manuel Losano. F., Son & Co '^^'^^ „ Manila Advertising Agency Neumann & Mayer Co Pendas & Alrarex Philippine Tobacco Co., Inc _ Portuondo, Juan F., Cigar Mfg. Co. j Rodrigues, Salvador q^^^^ jj Rodripiez, Arguelle. & Co. 4 Roig & Ungsdorf, Antonio _ Sanchez y Haya __ Union American Cigar Co • Upmann. H ^j Leaf Tobacco American Sumatra Tobacco Co » \j Ellinger & Co., Ernest 28 Hamburger Bros. & Co _ Kaffenbur^ & Sons, I 2i Loeb- Nunez Tobacco Co. 27 Loewenthal & Sons, S. Front Cover Lopez & Co., M 27 Neuberger, Hetnrich 28 Pantin, Leslie 27 Philippine Tobacco Co — ^^ Rocha, Jose F. 27 ^B Rosenwald & Bro., E V ^^ Straus ft Co., K. 27 Tuck ft Co., G. 0 28 York Tobacco Co 28 Labels and Supplies American Lithographic Co. Boucher Cork & Machine Co. Frankau & Co.. Adolph _, . • Fries ft Bro Heywood, Strasser ft Voig^t Litho. Co Miller, DuBrul & Peters Pasbach-Voice Litho. Co \ Racine Paper Goods Co. Schlegel, George Smith, Garrett H Steiner, Sons ft Co., Wm. Universal Tobacco Machine Co ^^""rZ'Z*^^^^^^!™^ 'n Wicke Ribbon Co.. Wm WW. %— m|i ror Salt. FOR SAl:i:-SECX)ND.HAND aCAfe STOra: OUTFIT, show c»15«».. 'jJc-liP?* tobacci cases and humidors. Address 40S7 St. CUir Avenue. QeTland. Ohio. FOR SALE-Twenty.four Miller. DuBrul & Peters •uction *•"«•• .»» .«flj«2 condition. For a quick sale a renr low price will be accepted- Address Box 151. "The Tobacco World." FOR SALE-Remedios Havana shorts, pure and clean. GuAMnteed A-l or money refunded. Fifty cents Pfr pound. Also VueUa shoru. of the finest quality. Edwin Alexander & Co.. 178 Water Street. New York. Help Wanted. WANTED-THOROUGHLY EXPERIENCED SUCTION FO^JEMAN, who can speak Hungarian, Slavish and NVindish. as head 'o'^VX.^^ffli" of 120/000 lig>n». Highest salary paid best man. Box 222. Tobacco World. WANTED-THOROUGHLY EXPERIENCED PACKER FOREMAN for Up- ^Jtefi;™?. who ^capable o^ handling production 100.000 a day. Salary no object. Box 224. "Tobacco World." _^__^— — — — rir.AR FACTORY IN THE MIDDLE WEST desires competent man as Fore- ^^^ma^n. wUh ^pSritnce on%hort filler cij^ars. State experience nat.ona,^^^^^^^^ salaVy expected; aUo give reference. Address Box 226. care of Tobacco Woria. Wanted. GOOD FACTORIES IN FIR^ DISTRICT (5t2;»Si**„iiii^^ae?r'SdI°iilh WJnth Dislrict (Pa.), making non-Umon cigarfT^^can place "»***.,»!~"Kr.}r best^ obbe« iS EastS^n ^rrito'ry throu^ the writer on a commission has... Address T. C. Box 223. "Tobacco World. ^ TOBACCO STEMS. CUTTINGS. SCRAPS. SIFTINGS AND DUST, bonght in ^ny iSanUty anyihere. Send samples. ^^^iJ ^^^ ^^ J J Friedman. a5.289 M«t«>po!iUn Avenue. Brooklym N. Y. Gonazles & Sanchez Company, clear Havana cigar manufacturers of Jacksonville, Fla., announce that ef- fective January 1st they will make a complete revision of their prices. The Havana Production Company, of which Ed- ward Wodiska is president, are now located m their new quarters at 166 Front Street, New York City. The Manila Commercial Company announces that their factory has abandoned practically all the brands retailing at less than five cents. The company also states that they hope to maintain their price list of October 1st', in spite of the fact that higher ocean freight rates will prevail m December. The Tobacco World Volume 37 Established 1881 December i, I9»7 No. 23 TOBACCO WORLD CORPORATION PuhliahcTB Hobart Bishop Hankins, President H. H. Pakradoonl, Treasurer William S. Watson. Secretary Published on the 1st and 15th of each month at 236 Chestnut Street. Philadelphia, Pa. Entered as second-class mall matter. Dece'nber 22^ 1909 at the Post Office. Philadelphia. Pa., under the Act of March 3. 1879. CUBAN OFFICE: Pcrseverancia. 8. Havana. Cuba. PRICE: United States. Cuba and Philippine Islands. 12.00 a year. Canadian and foreign, |3.50. I i i " ' " ' "———••——.—. .. — . .__,^ I GARRETT H. SMITH ^ « a„d C-„adian ! I ^ ' Representative for j COMPANIA LITOCRAFICA DE LA HABANA 1 ; v"IiT/.!ri^'''' ^*"*'' ^°** ' -»>-'- Also GUMLESS Band. \ (Phone. Gramercy 1754) 106 E. 19th ST. | I NEW YORK OFFICE Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE ^ INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Owners and Manufacturers RACINE. WIS.. .... XT. S, A. Established 1834 WM. F. COMLY & SON Auctioneers and Commission Werchantg 27 South Second Street, Philadelphia CIGAR BOX LABELS BANDS AND ADVERTISING HANUFACTURER OF ALL KINDS OF '^^^^^™7—^^r^^^p^^y^T 22nd St. and Second Ave., \^^ NEW YORK ^^t- Cigar Box Labels AND TRIMMINGS. OHICWGO, 10.-> WKST MONROK STKKKT, LOUI.S G. <• A VA, .>lKr. HIGHEST QUALITY^ CIGAR BANDS SHOW CARDS FOLDING BOXES, ETC. LITHOGRAPHIC STEINER BUILDING NEW YORK. SPECIALISTS MAN 0^CLUS/^^ UFACTURERS OF GAR AC RY SPECIAL I PROCESS SKETCHES FURNISHED UPON REQUEST Heywood. Strasser &Voigt LithoCo 26^ STREET & 9^ AVENUE, NEW YORK '"" MANUFACTURERS OF a Cigar Box Labels Bands and Trimmings WESTERN OFFICE 179 West Washington St., Chicago, 111. (CANADIAN REPRESENTATIVES B. B. B. Co.. Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELLING REPRESENTATIVES ADOLPH FRANKAU & CO.. 129 Fifth Avenue, New York City 4.—,, -4 • » 1 i c/cT^^te^;;;;;;^^^^ i/^Ml^ r^ INCORPORATED ^ ^^^^^ y^ P^% ~i_((_ " •. *, .^ »■■ ■ •!• •}*H ^-wBH^^ m^u made: in bond FINE HABANA CIGARS i •ttH-M^im* -KM-— M^— ■■— •»^— ■•— •"•^^•■^"■"" I ■ ! « I La Flor de Portuondo Established 1869 GENUINE Excellence of Quality and Workmanship Are Combined In Charles the Great Ckurs A VALUABLE BUSINESS ASSET TO EVERY UP-TO-DATE CIGAR DEALER SALVADOR RODRIGUEZ jMAP^ NEW YORK HABANA ,1,1 r- "" ■■— — »»^— ,,. -im ■■« + Cuban Hand-Made CIGARS I i ! ■ I ■ ! I I « ft I +-. The Juan F. Portuondo Cigar Mfg. Co. PHILADELPHIA I -■■ n ■» -■■ ■■« ■■ »»- I ■■ ■■ ■■ ■■ III' ORATeO ^^TQ ,'^ San Felice CIGARS Tlie Deisd-Wanmer Gmipany LIMA, a Among American men a good pipe is becoming more and more the emblem of peace, comfort and democracy. It is gratifying to reflect that by far the most of these pipes carry the famous WDC Triangle Trade Mark as a token of quality and worth. To the Jobbers and Retailers who have helped to place WDC Pipes in the hands and homes of American men, we extend our greetings and best wishes for a Merry Christmas and a Prosperous Year of 1918. WD T WM. DEMUTH d CO. NEW YORK WD T m THE TOBACCO WORLD Monarch Size — Conchas Size Selling at 5 cents Straight j^sii Your Jobber NEUMANN ^ MAYER CO. M«nufact\tr«r» Office 117-123 S. 2nd Street, PKiUdelpHia. Fa. tfit ■■ ■■ I B8TABLISHED 1867 Y. Pendas 8i Alvarez WEBSTER CLEAR HAVANA CIGARS '9» Our Motto: "OUALITY' OHfCc and Saleiroom, 80I-S03 THIRD AVE. NEW YORK OTY u m ■■ m ■■ ■■ ■■ >*h EFFICIENCY! PROMPTNESS! SERVICE! Quality Cigar Labels and Bands ADOLPH FRANKAU & CO. INCORPORATED 129 FIFTH AVENUE, NEW YORK TRADE MARK Selling Agents for Heywood, Strasser & Voig Litho. Co. Cigar Box Labels, Bands and Trimmings of the Highest Quality HARRY PROCHASKA. Manacar Cisar Labal Dapt. ■■ ■■ m ■■ ■■ ■■- H. S l.OEWENTHAL S. LOF.WENTHAL B. LOEWENTHAL S. Loewenthal & Sons Importers of Havana and Packers of Leaf Tobacco 123 MAIDEN LANE, NEW YORK YEARS OF EXPERIENCE HAVE MADE PUNCH Jl Cigar With Hardly a RiVat MANUEL LOPEZ, Proprietor, 28 Rayo St., Habana, Cuba AUCDST EUTTNAUEt, GHMnI RcpnsMUtiYC. 235 FIFTH ATE.. HEW YOU 1 HAVANA CIGARS POMEO V lUUETA The Leader In all the World's Markets 0. S. ReprMtntatlTC: Wa. T.ItylM, 91 BnU St.N.Y.CItT. fi The Acknowledged Leader , Amon^Mild Sumatra Wrapped Havana Cigars Volume 37 THE TOBACCO WORLD Number 24 Established 1881 A SEMI-MONTHLY For the Retail and Wholesale Cigar and Tobacco Trade $2.00 a Year PHILADELPHIA, DECEMBER 15, 1917 Foreign $3.50 Cigars Gain Nearly Nine Hundred MiUion In Fiscal Year Ending June 30, 1917 Lir^e diars Little ciiars Cigarettes Calendar Year of 1916 7,042,127,401 Increaie 890,482,790 Decrease 25,290,293,311 Increase 442,939,323 74,652,397 7,325,945,639 Fiscal Year Ending June 30, 1917 Large cigars 8,266,770,593 Increase 876,587,423 Little cigars 950,130,520 Inc-eaie 2,593,160 Cigarettes 30,501,735,144 Increase 9,435,538 472 THE annual report of the Commissioner of Internal Kevenue for the calendar year of 1016, a preliminary report of which was issued in September, has been issued complete this month. This report also contains statistics for the fiscal year ending June 30, 1917. A table herewith offers comparisons between the production of large and small cigars and cigarettes for the calendar year of 1916, and also for the fiscal year ending June 30, 1917. What the war is doing for the cigar and tobacco industry as far as the matter of production is concerned may be surmised at a glance. What the war is doing to the prices of raw materials, labor, etc., is not shown here, but may be obtained from almost anv manufac- turer. In the fiscal year cigars have gained nearly 900,- 000,000, while cigarettes have shown an increase of nearly 9,500,000,000. As regards the rapid gain in cigarette production, it may be well to call attention to the fact that China alone has imported from the United States during the first nine months of 191 7 nearly 3,500,- 000,000. This is nearly three times the quantity im- ported from the United States for the same period of 1916. Exclusive of special taxes, tobacco, cigars, ciga- rettes and snuff contributed $102,230,205.36 to the Bu- reau of Internal Revenue. The total taxes collected for 1917 amounted to $809,393,640.44. In 1912 there were 21,024 cigar and cigarette facto- ries in operation. At the end of 1916 tliere wero only 14,943 such factories. I^ndoubtedly tjiere will be more than an average decrease in these fimires at the end of 1917 due to abnormal conditions. However, these fig- ures might be used to show tliat tlie tendency is clearly toward the absorption of tlie smaller factories by tlie larger ones. It requires an enormous amount of cay)- ital to carry leaf stocks on hand sufficient for one or two years. The smaller factories in most cases have at the outside not more than stock enough for a few months. So when higher prices obtain, only the large manufacturer is able to maintain his prices. The small manufacturer cannot compete and either sells out or goes out of business. The cigar and cigarette smokers today are buying the popular brands at slight increases onlv because tliey are products of large factories where economies can be effected in executive forces, in buying and in overhead charges. In 1912 there were 6000 more cigar and cigarette manufacturers than in 1916, yet there were manu- 1 01 !."'''^i ''''•' -'^^^'^^^ "i^i-e c'>«rs in 1912 than in J. '16. let there were mamifactured 12,000,000 000 more cigarettes in 1916 than in 1912. The report shows that Pennsylvania leads in cigar ?nn/l'nnn''^U'''^ "" ^^'^''^ ^^^ ^^^^ ^^"'^^ districts of ueadv 2,000,000,000 cigars. North Carolina leads in the pro- duction of cigarettes and smoking tobac?''!!:' nS him from being Restless during the night. In other w™ Is he was a nifty, two-handed Feeder who never Started anvthing he couldn't Finish. He knew everv Chef of prominence from Times Square to the Presidio, and while the other Boys were out watchino- Chariie cut up on the Screen, he would be doxn, in the hotel Kitchen offering a few Suggestions to bis friend, and making sure that Everything was All Ricrht He didn't care much for the Slap-stick Stntt because it wrenched his Soul to see Custard Pies mis- treated. About the time this hero man Hoover recom- mended that everybody Tighten the Strap and put Locks on the Alimentary canal, be started out on what he thought was going to be a Saturnalia of Succulence, for everv Chef on the Program was an artist in h ixing lip the little things that he liked. When he came down for Breakfast in the first place he had it all planned to consume a double stack of Wheats, some Diminutive Pig Sausages, a couple of Strictly Fresh and Coffee to Match. The W alter put the Stuff in front of him and Sneaked. Our Hero de- manded to see the Proprietor and said, "1 can take a ioke, but you are hitting me in a tender Spot. W hy the black capsules, siuce 1 am perfectly well and reqmre no Medicine? These cakes look all right, but when 1 try to cut into them the knife bounces off. And take away them two Lima Beans, which I did not order. "Them ain't capsules," protested the Proprietor in his Papng Patron tone, as he picked up a Sliver ot Bacon and put it in a little box carried tor that Pur- pose. "Them are your Sausages. We don't serve Diminutive Pig any more since Hoover told us to Out Down. We have to hand out Microscopic sausages or run the risk of having the house Pinched. Your wheat cakes are a trifle Obdurate because we have orders to mix shredded asbestos with the flour so our Brave Boys at the Front will be sure to get Theirs. And them am t Lima Beans. Look closely and you wil see that they are Synthetic Eggs, size B. We are allowed to serve Size A on Sundays only. We have all got to do our ^'*' "Yes," wailed the Hungry Gink. "But one man's Bit may be another man's Bite. Why try to lick Ger- many over mv stomach? I'm a Patriot, and am willing Tstand up and Eat while they play the Star-Spangled Banner, but this is Too Much." At Dinner it was even Worse. "What's this?" asked Edgar, for such was his name, as he picked up a dark Brown segment and put three teeth on the Bum. "That sir," replied the Knight of the Itching Palm, "is the New War Bread, i"f <^Jr°7/^"^lf ^^' of Portland Cement and c^jopped Alfalfa Not ex- tremelv palatable, but very Nourishing. I lot^r is sadl> neJded by our Bmve Boys at the Front, and we must KZtvI We have orders, too, not to serve any more Oleomargarine." ^ "That's Fine. That will surely help a little, i am strong for the Stuff they take out of a churn. Pass me the Golden Butter." ' "It isn't butter, sir. All the butter has been requi- sitioneVl foVour B;ave Boys at the Front and s,nco that chemist found a way to make toluol out of Oleo tnare-arine the Government has been taking it all toi Te manufacture of trinitrotoluol. . We now have a s^^^ thetic substitute for Oleomargarine, winch looks 1'^^ butter and tastes like Hell if I ^^y '^l ^o^v vour pardon, sir. It is the by-product of a glue factor. knd tastes just Like That." Ever^•wbere ho found it the same, ^c gp* «> thetic Sirloins, processed porterhouses, faked trmt. phonev Prunes, -^^titute Succotash, mitai-on Egg • masquerading Mutton. Libelous j^^f ; ^^ J^^Xic Pie, and Very Often a I^Ientless Day that was uai (Conlinucd on Page 17) Business Costs Make or Break The Retail Dealer By H. B. H. THE average cigar dealer does not take much inter- est in such terms as '* turnover, '» *' overhead'' and business efficiency" because he thinks that they are terms applied only to big business. It never occurs to tlie proprietor of a one-man store to figure his ex- penses and fixed charges in terms of percentage. He probably figures his gross profit, thinks it looks big enough, finds he can pay his biUs and get something tor himself. * If Mr Average Retailer happened to want to ex- pand his business, and should ask for a big line of credit to enable him to do so, the credit man would probably acquaint him with the above terms, and also probably show him a lot of things about his business that he never thought of before. In this article I want ta discuss with the retailer his ''overhead.'' I want to show him that it is the most serious problem of his business, and that it is a vital factor in determining the selling price of an article. Personally I am confident that the price of cigars and cigarettes must advance still further. I feel sure that the retail tobacconist will realize that he must get not only six cents for his cigars but probably seven cents. At the present time his cigarette business is not profitable. In many cases the sales are made at a loss, which loss must be carried by cigars, candy and any other profitable sidelines. If the dealer will bear with me, I want to show him why he gets only $10 or $12 a week from his busi- ness. I will try to show him why, after years of work, he is unable to get ahead. I take it for granted that every dealer understands that his costs of doing business must be added to the cost of his goods before he can figure on his profit. Let us take the actual figures given me by the proprietor of a one-man cigar store and see what his annual costs of doing business are : Business tax, $5.00 War tax on stock, . 11.00 Insurance, 12.00 Light, 12.00 Rent, 336.00 SalaiT, 780.00 Interest on investment, 60.0U Smokes for himself, 64 00 Dei^reciation, 20.00 Total expense, $1300.00 Total annual sales, $5200.00 To determine the percentage of the cost of doing business, divide tlie total expense by the total sales. This gives twenty-five per cent. In other words, from the selling price of every article sold by this dealer he must deduct twenty-five per cent, "overhead" in addi- tion to the cost of the article before he can figure his net profit. In the case of this dealer one-fourth of his total income is eaten up by his expenses. From the remain- ing three-fourths he must pay for his goods and get his profit. Bear in mind that the fixed charge of twenty-five per cent, must be figured on the selling price, and not on the cost price of the article. Then let us consider the following examples: A cigarette brand sells for $ .1300 He deducts selling expense, 25% .0325 He has left to cover brand cost $ .0975 This brand costs the dealer .1150 Amount left for cost is .0975 Loss per pack is $ .0175 Another brand of cigarettes sells for .2200 He should deduct selling cost, 25% ^.0550 He has left to cover brand cost $ .1650 This brand costs the dealer .185 Amount left to cover this cost is .165 Loss per pack is $ .02 This dealer cannot afford to sell the pack of cigar- ettes, costing eleven cents, for less than sixteen cents ; he cannot afford to sell the pack costing eighteen and one-half cents for less than twenty-five cents. Even then the margin of profit is small. Take the case of the six-cent cigar which the dealer sells : A brand of cigars sells for .060 He deducts selling cost, 25% .015 Amount left to cover brand cost is $ .045 This brand costs the dealer .043 Profit per cigar This cigar sells for He deducts selling cost, 25% $ .002 .100 .025 Amount left to cover cost of cigar $ .075 This cigar costs the dealer .070 Profit per cigar $ .005 Very few one-man stores will show a lower over- head than twenty per cent., most of them will show more. In the case of this particular dealer his stock is rather large for the amount of business he does. He would probably do better if he concentrated on abso- lutely reliable brands and carried a smaller stock. Certainly this dealer's charge for salary is not exorbitant. His rent is low considering his location. His depreciation charge is small and he figures no losses, which is a highly improbable condition. Yet this man can make no money. And as a mat- ter of fact he has not yet raised all his old nickel brands (Continued on Page 28) 8 THE TOBACCO WORLD THE TOBACCO WORLD 9 -> Changing Reels By J. R. McCleskey Copyright 1917, by ^. R. McCleskey THIS is a real story of real business men that really liappened and the result was so real that one man 's life was practically made over. The president of a big corporation, whose capital nins into the millions, was seated in his private otiice one morning when a business acquaintance was announced and ushered in. For the purpose of the moment we will call the cor- Ijoration president Brown and the other man we will call Smith. The business in hand was soon disposed of and Smith was about to take his departure. However, on this particular morning Smith was more than ordi- narily filled with an enlarged sense of his personal problems, or what the average mortal is wont to call "my troubles/' and involuntarily he began to unload some of his excess burden on Brown. From Smith's point of view the whole world was on a toboggan slide headed for t^e bow-wows, everything was going wrong, his business was in a turmoil, those who called them- selves his best friends were plotting against him, everybody and everything was to blame but himself, and after all, what was the use of trying; his liealth was bad, his home was about to be sold to satisfy a mortgage, the family were all down in the dumps when he went home eveiy night, half of them were sick all the time, and it was just one thing after another. Brown listened patiently and then he proceeded to tell Smith a few things. He said, *' Smith, did you ever go to a picture show? and did you ever see on the screen a horrible picture that you did not like ? A\'ell, now, if you wanted to remove that disagreeable picture, would you tiy to rub the picture off of the screen or would you go back to the picture machine and change the reel? Perfectly simple ! Of course you would change the reel and the picture would be changed instantly, whereas all the inibbing and scrub- bing on the screen would never remove it. And that is exactlv what vou need to do. "Your consciousness is, figuratively speaking, a moving-picture machine, and you've got a bum set of films that you need to get rid of. Just change those reels that you are using and get an entire new set, and you w^ill have a very different lot of pictures from the ones you have just outlined to me. I don't know a thing about your home life or your habits, but I can pretty well tell you the kind of films you are using in your machine most of the time. For instance, you go home in the evening and you get cross because the ba])y cries, you growl because the dinner is either too late or too early, you fuss at the wife because the coffee is too cold or too weak, you think the rest of the family are out of sorts and nothing suits you; you get up in the morning, your eggs are either too soft or too hard, the paper boy is late with the morn- ing paper, you start down town and get out of patience because you just missed a car, then you get sore be- cause a good-natured fat fellow sits down beside you and you think he is taking more than half the seat. you inwardly ball out the street-car company for its slow^ cars and rotten service, and then when you get down town you go through the rest of the day grind- ing out nothing but these bum films all day long. * * Now let 's change your reels for a different set and just try it for one whole day and come back to see me tomorrow and let me know how you like the new films. AV'hen you go home this evening just think what a happy sound it will be to hear the baby cry iind take him up and have a romp with him, tell the wife how nice she looks when she meets you at the door, and if dinner is late, just say it doesn't make any differ- ence and give everybody in the house a chance to feel good, brag a little on how nice the coffee is, and inci- dentally make yourself interested in the different mem- bers of the family and how they have spent the day, and see just how many little things you can say an(} do to make everybody around you have a good eve- ning; then when they bring in your eggs for break- fast, tell them that they are just the way you like them and the toast is fine ; if the paper boy is late, have a little patience and play with the baby while you are waiting; when the street-car goes whizzing by and leaves you on the coiner, be thankful that another one will be along in a minute — not many years ago you had to walk to town — and if a fat fellow crowds you to one end of the seat, be thankful that you have a seat instead of a strap to hang on; then when you get down town and start the day 's work look for the good in everybody and everything, remember that other people have troubles, too, and that perhaps a kind word of encouragement or just a happy smile from you may help to lighten the other fellow's load and make the day a brighter day for him. **Now, Smith, all I ask you to do is to change your set of films for the ones I am telling you about, and then come in to see me tomorrow. I w^ant to hear the result. ' ' The next day Smith reported, all smiles — he was a different man from the Smith of yesterday. He said, *' Brown, that's the greatest set of films in the world that you told me about yesterday. Why, when I got home last night the wife was all dressed up in a new dress and came down the sidewalk to meet me with the baby; there was not a single complaint from any member of the family all evening, and everybody had such a good time that we almost forgot to go to bed. The first thing this morning after reaching the office a man whom I thought was trying to injure me came around with a proposition that means the straight- ening out of my business, and everj^thing is just fine." Changing reels was all that Smith needed in order to get a different view of things, and when he got the right kind of films he found that his entire attitude toward life was changed. When things go wrong and the roads seems ''up-hill all the way," let's remember that all we need is a new set of reels. Billions of Our Cigarettes for China THAT China is a market to be catered to by the exporters of tobacco and tobacco products is evi- denced by the amazing increase of exports to that country of American cigarettes during the first three- quarters of 1917, as compared with the corresponding periods of the two previous years, all of which are tab- ulated in a report just issued by the Department of Commerce. During the first nine months of the present year China imported from this country 3,493,831,000 ciga- rettes, valued at $6,964,304. This is nearly three times the quantity and value of the cigarettes exported during the corresponding period of 1916 (1,360,338,000 ciga- rettes, valued at $2,542,4^4) and nearly six times the value of the exports for the first nine months of 1915, which was $1,161,272, the number being 735,556,000. No other country is absorbing anything like the amount that is going to China ; in fact one or two of the other countries to which cigarettes are exported show slight decreases as compared with last year. The total exports of cigarettes for the three years were: 1915, 1,617,468,000, valued at $2,550,490; 1916, 2,691,879,000, valued at $4,596,766; 1917, 4,684,934,000, valued at $9,034,065. A decrease of $20,000,000 is shown in the exports of unmanufactured leaf tobacco, the totals being: 1915, 313,107,478 pounds, valued at $38,729,737; 1916, 382,- 968,728 pounds, valued at $49,312,654; 1917, 170,503,083 pounds, valued at $29,848,376. Netherlands, the United Kingdom and Hongkong all showed great decreases in their imports of this article, the Netherlands falling off $7,000,000, the United Kingdom $13,000,000 and Hong- kong $1,000,000. The eventual wiping out of the export business in stems and trimmings is forecast by the decreases of the last two years. In 1915 the exports of these amounted to $217,141, which fell the next year to $161,041 ; the 1917 total, for the first nine months, is but $13,874. The exports of cigars and cheroots are increasing steadily, having risen from 1,312,000 in 1915, with a value of $21,879, to 1,356,000 in 1916, with a value of $26,256, and in 1917 to 1,691,000, valued at $39,668. A slight decrease, on the other hand, is shown for the exports of plug and smoking tobacco. Of the for- mer, during the three-quarter period of the last three years, the exports were : 1915, 3,952,355 pounds, valued at $1,177,079; 1916, 3,905,221 pounds, valued at $1,086,- 655; 1917, 3,438,529 pounds, valued at $973,779. Smok- ing tobacco for the same periods totaled : 1915, 1,655,246 pounds, valued at $871,514; 1916, 1,818,316 pounds, valued at $888,200; 1917, 1,418,438 pounds, valued at $787,789. Exports of all other manufactures were: 1915, $258,640; 1916, $384,437; 1917, $310,632. C. li. Li. Import Licenses Required for AU Goods TOBACCO men who have followed closely the work of the War Trade Board under the various Presi- dential proclamations have been anxious to learn just how the board would construe the term *' from and after the date of this proclamation," as relating to imports of goods then on the way to this countr>\ The procla- mation placed tobacco and certain other commodities on the same plane, as regards imports, as exports, with respect to the need of obtaining licenses in advance of bringing them into the United States from neutral countries, and the question was raised by certain im- porters whether or not tobacco bought before Novem- ber 28, the date of the i)roclamation, is affected by the license requirement. For the purpose of securing definite information, the matter was taken up with Fred B. Peterson, direc- tor of the Bureau of Imports of the War Trade Board. Mr. Peterson declared that licenses must be obtained for all imports, regardless of their status at the time of the issuance of the proclamation. He said, however, that special attention will be given to applications for licenses for the importation of goods in transit or in cnstoms at the time the proclamation became effective. Such applications will receive immediate consideration for the purpose of minimizing the delay to the im porters. Special emphasis was laid upon the fact that licenses must be obtained for the admission of goods before thev can be released from the custom houses. Therefore it is to the interest of importers to co-operate with the board and comply strictly with the require- ments and regulations under the proclamation in order that the issuance of licenses may be expedited. It was pointed out that at present all of the items included in the proclamation are permitted by foreign governments to come into this country only under guar- antees that they will not be re-exported except under specified restrictions ; that they will not be used in trad- ing directly or indirectly with the enemy, and that no purchase of any such material has been made as a spec- ulation. Under the authority conferred upon the Presi- dent by the trading with the enemy act, the issuance of a proclamation requiring a license for the importation of these articles puts into effect a plan whereby the giv- ing of guarantees by individuals to a foreign govern- ment is obviated, and Americans will henceforth deal directly with their own Government in connection with their importations. By virtue of this co-operation, supervision and con- trol on the part of the Government, it is believed that there will be f(^rthcoming larger quantities of these commodities. C. L. L. 10 THE TOBACCO WORLD THE TOBACCO WORLD 11 T. M. A. on Classification of Cigars THERE seems to be some misunderstanding as to the amount of taxes to be paid on cigars intended to be retailed as three for ten cents and hence atten- tion is again called to the ruling of the Revenue De- partment as follows (T. D. 2569) : ''In Section 400 the rate of tax to be paid on cigars weighing more than three pounds per thou- sand is based upon the retail price of each cigar, and it is provided in said section that the word 'retair as used in this section shall mean the or- dinar}^ retail price of a single cigar. ''The ordinary retail price of a single cigar is held to be the price at which cigars are or would be sold singly. Where cigars are manufactured or imported to retail at two or three for a certain price, the rate of taxpayment is determined upon the retail price at which such cigars would be sold singly. "In the case of cigars which are sold only by the box and never retailed in less quantities, i. e., where the box is the unit of sale, the rate of tax to be paid thereon is to be determined by the maximum value of a single cigar obtained by di\'id- ing the box price by the number of cigars packed therein where the same brand of cigars is put up in different size packages. "In the case of imported cigars, the importer . will be required to file an affidavit with the col- lector of customs setting forth the necessary in- formation with reference to the retail price of the cigars when sold singly, and the importer will be held responsible for the proper taxpayment of such cigars. '^ It seems to be perfectly clear that except in cases where the cigars are done up and sold in standard packages where the package regularly forms the unit of sale the test whether the cigars should be classed under A or B, or under any other class, is what a single cigar would be sold for, and as a single cigar of the three for ten cents type cannot be sold for less than four cents, it would necessarily come within class B, for which the war tax is $1 per thousand. It is respectfully suggested that in each case where there is any doubt as to the package coming within one class or another, such package be forwarded to the Honorable the Commissioner of Internal Revenue for a special ruling. Details and Trifles WEBSTER defines "Detail' as: An item. An in- dividual fact or circumstance. "Trifle'^ is defined as being: Something of no mo- ment nor value — frivolous — insignificant. Some salesmen mistake trifles for details. To them, a trifle is an eyeful, and their time is frittered away on trivial things. Some salesmen think the giving away of an extra pack of matches is a trifle — a thing of no consequence — but it is an important detail in retail business. The store manager who thinks that the electric light bill is a trifle, is another example of this confusion of definitions. The lights in all the stores, burning an extra hour daily, is a positive item of expense. But don't get the idea that I do not intend to con- vey the thought that one should be parsimonious in the matter of matches and illumination— far from it- good judgment is the keynote of the thought I intend to drive home. In a recent article, I spoke of Nimble Nickel and how it counts up in the c^ash register. This statement merely illustrates how the "Reverse English'* of the above"^ rule, applied to the store expense account.— The B\irning Question. CIGARS AND CIGARETTES Cigars. Weighing more than 3 pounds per Year. thousand. Number. 1907 7,302,029,811 1908 6,488,907,269 1909 6,667,774,915 1910 6,810,098,416 1911 7,048,505,033 191 — < ,U44-,-»)i ,«oO 1913 7,5/ 1,ou7,o»j4 1914 7,174,191,944 1915 6,599,188,078 1916 7,042,127,401 MANUFACTURED AV'eighing not more than 3 pounds per thousand. Number. 1,074,083,976 1,072,512,540 1,043,023,559 1,118,135,635 1,213,832,840 1,055,191,495 959,409,161 1,074,699,103 965,135,187 890,482,790 Cigarettes. Weighing Weighing not more than 3 pounds per thousand. Number. 14,984,493 17,668,772 17,794,163 19,374,077 17,058,718 16,600,384 15,105,776 13,894,359 15,816,210 22,192,700 more than 3 pounds per thousand. Number. 5,255,572,445 5,742,832,524 6,818,858,272 8,644,335,407 10,469,321,101 13,167,093,515 15,555,692,661 16,855,626,104 17,964,348,272 25,290,293,911 I T. M. A. Circular on Import Licenses Attention is respectfully called to the proclama- tion issued by the President of the United States on November 28th, prohibiting the importation into the United States of a large number of articles or com- modities, among which is included Tobacco from va- rious European as well as South American countries, including the countries from which tobacco is usually imported, without first obtaining a license therefor from the War Trade Board. No mention is made in the proclamation of manu- factured tobacco products, hence, it is safe to assume that the proclamation only prohibits the importation of tobacco leaf. Such licenses must be applied for at the office of the Bureau of Imports, War Trade Board, Bond Build- ing, Washington, D. C, or at either of the following places : ^ Boston, Mass., 1801 Customhouse. Chicago, 111., 504 Federal Building. Galveston, Tex., Customhouse. Mobile, Ala., Customhouse. New Orleans, La., Canal Bank Building. New York, N. Y., 45 Broadwav. Philadelphia, Pa., 305 Lafayette Building. Portland, Ore., 748 ]\rorgan Building. St. Louis, ]\Io., 402 Third National Bank Building. San Francisco, Cal., 216 Customhouse. Savannah, Ga., Savannah Bank and Trust Companv Building. Seattle, Wash., 825 Henry Building. A separate application for such license must be made for each importation upon blank forms, furnished by the Bureau of Imports, which may be secured from the bureau at its office in Washington, D. C, or at any of the other branch offices hereinabove mentioned. The proclamation became effective on the date that it was issued, to wit, November 28th. The following may be quoted from a statement just issued by the Bureau on Public Information. '*At present all of these materials are per- mitted by foreign governments to come into this country only under guarantee that they will not be re-exported except under specified restrictions ; that they will not be used in trading directly or indirectly with the enemy; and that no purchase of any such material has been made as a specula- tion. At present these guarantees are given to the consul or other representative of the Allied Governments in this country, but this method of handling imports has resulted in some dissatis- faction on the part of American business men affected thereby. *' Under the authority conferred upon the President by the 'Trading with the Enemy Act,' the issuance of a proclamation requiring a license from the importation of these various articles, puts into effect a plan whereby the giving of guar- antees by individual parties to a foreign govern- ment is obviated, and American individuals or firms will henceforth deal directly with their own government in connection with their importa- tions.*' Respectfully yours. Tobacco Merchant Association of THE LTnited States. Patriotic Employers and Employees WE have said repeatedly that co-operation is the greatest result-getter that we ever heard of, and from the time to time facts that bear out this belief come to our attention. We have a company in mind one hundred of whose employes subscribed $10,000 to the Second Liberty Loan. Of course the firm is liel])ing them out, but their plan differs somewhat from that of other corporations in that the employee gets his bond when the face value has been ])ai(l, uifjf all coupnus attached. The em- ployes get the full interest even though they have not paid for it. This is first of all helping the Government by the subscription, and it is also helping the Goveni- ment a secontl time by teaching the employes thrift and making them more able to individually bear some of the war's burdens. In this same factory voluntary contributions wer^ asked for tlie American Bed Cross Society. In fort>- eight hours slightly under $1000 was raised ])y the fac- tor}^ and offic(» enii)loyees. " One of the lirst aids to good government is good, intelligent citizens. This company is giving special attention to the teaching of the English language to foreign-speaking employes, and the foremen are en- couraging their people to attend evening schools. This has resulted in more than fifty names being turned in. If an employer can assist in reducing the cost of living of his employes he helps to make them more able to bear the numerous taxes that contribute to car- rying on this war to victory. When a man is unable to carry his share of the war's burden it means that the burden is doubled for some one else. It is, therefore, to the best interests of the nation that every assistance possible be given every one to help them in ** doing their bit.'' The other day this company purchased two hun- dred barrels of potatoes and sold them to their em- ployes at cost. And it is fitting to close these remarks by calling attention to the fact that this company fhmg to the breeze the other day a Service Flag on which was em- blazoned fory stars. And this little stor>' is about the firm and emploves of William Demuth & Company. 12 THE TOBACCO WORLD THE TOBACCO WORLD 13 Advertising A Retail Store FKANK STOCKDALE delivered a series of lec- tures in Toronto, Canada, last month under the auspices of the Toronto Advertising Club, which at- tracted large audiences of business men and proved most interesting. He conducted a question box each evening and a very lively interest was created by the problems propounded and the solutions offered by him. One of the questions on the final evening had to do with the closing of a sale. Mr. Stockdale said this was a difficult proposition, as no set rule could be given. The clerk should be able to gauge the workings of the customer's mind and clinch the sale at the proper mo- ment. For this it was necessary that the customer do some talking ; if the clerk did it all, he would get no chance to judge what the customer was thinking. The hardest man to sell was one who wouldn't talk. The next point touched on was that of the re- turned goods evil. This was one of the most difficult problems of the retailer, but it was a matter of store policv, although it should not be carried out so far as to allow a customer to do what was not honest. On the other hand, it should not be made a hard and fast rule to refuse to accept goods back on account of ?. few dishonest people. One of the wise sayings of a successful merchant was: **Do not sacrifice tomorrow's business for today's profits." But if the practice of returning goods went to extremes, it would be neces- sary to curb it. **Who runs your store?" was a question otten asked of merchants, said Mr. Stockdale, and the most frequent answer was an indignant *'I do, and nobody else." One old merchant of marked success, however, gave as his reply: **My customers run it and I charge them for it." That expressed, he said, the methods of enterprising retailers. _ Following with a short talk on advertising, Mr. Stockdale dwelt on the importance of furnishing in- formation to the customers. It was a great mistake to think that the customer didn't need information, or at least to act as if this were so. The merchant should know all about his goods, and be in a position to give the customer all the information he sought. In speaking of the work of constructing an adver- tisement, he gave the following rules : 1. All selling arguments should be simple as is possible, not bombastic. 2. Specific, not general. 3. Positive, not negative. 4. Get real facts into your ads., not opinions. 5. Start with the customer's interest, not your own. 6. Understate rather than overstate. 7. While retail advertising is mostly news, certain things were fundamental and must be repeated, time and time again. , For the purpose of finding out what kind of in- formation was required on any special line, Mr. Stock- dale advised his hearers to study the use of the goods by their own families, study the manufacturer's litera- ture, question the traveling salesmen. On the other hand, they should watch the salespeople sell and study the customers' objections, so that they might be in a position to overcome them later. He also advised that business men should meel their customers socially, in their own homes where they would get a close-up view of their inclinations and propensities. Mail order advertising was also worthy of serious study as was the advertising of successful stores, due care* being taken, of course, to avoid emula- tion of any growth of a mushroom character. In con- clusion, he advised his hearers: Study Your Goods. Study Your Customers. Study Your Advertising. Watch Your "Overhead," Mr. Retail Dealer THE grocery trade is looking forward to great changes in merchandising methods as a result of Government regulation. One great desire on the part of that trade is that the Government will protect them on a reasonable profit on their goods. When that time comes the retail cigar dealer may look with envy on the grocei-yman, for the tobacconist does not get a rea- sonable profit on his goods. In the case of a one-man store the overhead is carried largely by sidelines such as candy, playing cards, etc. On another page reference is made to a store where the proprietor figures his salary at $15 a week- He turns his stock six times a year. His savings in three years are represented by a single $100 Liberty Bond. This tobacconist carries playing cards and candy but the business on these lines is insignificant. Cigarettes constitute the bulk of his sales. With no losses, and provided he take no more than $15 a week for living expenses, he can clear about 2 per cent. W^e venture to say that there are thousands of retail tobacconists who are making even less. This ought not to be. Many of them generally owe one bill when it is time to buy again, so that their net assets are generally no more than the price they can get for their fixtures. If the retail tobacconist will seriously consider his business and investigate his overhead we venture to say that he will not hesitate to raise the price of all his goods. The retail cigar cjealers' organizations can do no greater work than to urge their members to investi- gate their overhead charges and figure their profits. It will not take them long to see the light if they do. How Shall the Retail Dealer Play the Game? By Harry A. Earnshaw Copyright 1917 by The Tobacco World 5. The Fallacy of The Smoke-Shop" BILL BALLANT YNE was a baseball star. Whenever his team traveled Bill was- the center of interest. If he went a block down the street, a crowd of newsboys and embryo sporting men followed him. When the team left the hotel to take the bus for the grounds, the po- hce had to force a passage for Bill through the crowd of admirers. If you bought a package of Duke's Cameo cigarettes (do you remember them?— they had paper mouthpieces) likely as not you received a little photograph of Bill Ballantyne. Bill grew a little stout, and a little slow. He began to lose games. One winter when he went to the man- ager to sign up for the season, he was offered a cut in salary. He quit. He had saved a little money, but he had played ball all his life, and it was hard to decide what kind of business he could go into. Finally he picked out a location, and opened a cigar store. He had the store remodeled. **I*m going to partition off the back of the place," explained Bill, *'and put in some tables and chairs. Down the side of the store I am going io put in a nicely upholstered bench. I am going to make the store comfortable and cozv, so that the boys can have a place to hang out." Then Bill had the name of the place painted on the window. It was, of course, *' Bill's Smoke Shop." During the following five years Bill learned by experience a number of valuable things. He learned that while the ** smoke-shop*' or lounging-place idea may work very successfully in a small town, it is a fallacy in any city of fair size. In the first place, to get sufficient space for a ** smoke-shop" in most cities entails a larger rental expense than the average tobacconist's business will stand. Bill discovered, furthermore, that the bulk of his receipts came from men who never seemed to have time to lounge around his place in the comfortable upholstery he had pro- vided. By the same token, the fellows who did spend the most time with him spent very little else. He found, also, that it was difficult for him to hold up his end in the free-for-all discussions that took place every afternoon and evening in his shop, and at the same time give intelligent service to the customers who came through the door in a hurry with their money in their hands. The cruelest disillusionment came to Bill in con- nection with his private brand. He had bought a cigar from a small factory who got up a pretty label for him, entitled '* Bill's Best." Bill's idea was that he could popularize the cigar through the boys who loafed around the ** smoke-shop " every night. To a certain extent, he did, but the volume of their business was disappointing. He had a small, steady trade on the brand, but the fact was a good many of the boys bought the cigar out of courtesv to Bill. He came to realize this after he had, on different occasions, found that some of his steadiest loungers slipped quietly into other cigar stores along the street and bought the popular or staple brands which they found more to their taste. In the course of time, Bill moved his stock into another place. He got a location nearer the center of town, and on a comer where the volume of traffic was much heavier. He lost a few of the boys from the old neighborhood, but this was more than compen- sated for by the increase in transient trade. Bill found that the transient trade regarded his private label goods with suspicion. He had to sell his own brands, whereas the cus- tomers sold themselves the nationally known cigars. Bill came to see that it pays to follow the popular taste, and he noticed that *Hhe man in a hurry" was usually the most liberal spender. So he catered to *'the man in a hurry" — the man who typifies the great American public. Bill learned the value of his window space, and he discovered by actual experience that the window filled with a display of known merchandise will pull many more people inside the store than a displav of unknown brands. When Bill sold out his four stores he was enough ** ahead of the game" to insure himself against old Mr. Wolf for the rest of his days. Bill learned incidentally that people do not come into a shop to see a man who has been famous. If Napoleon Bonaparte should come back to earth and start a cigar store, the rush would be over after about the third day. People might stop for a minute to see whether old Bony looked anything like the chromos of him that have come down to us, but after idle curi- osity had been satisfied they could come back to Bony's cigar shop only if he carried good cigars and gave them the kind of service they wanted. Eent is a big item in the expense of doing busi- ness. Trade may come and trade may go, but rent, like the brook, runs on forever. Location is three- fourths of the battle to a retail cigar store, and rent is usually about in direct ratio to the volume of the traffic which passes the store. It follows, therefore, that a big store is neither necessary nor desirable for the business, and the rental for a place big enough to afford comfortable loafing quarters is beyond the reach of the averagre tobacconist. Bill Ballentyne made a success not because he had been famous as a baseball star, but because he pos- sessed the power of analysis. He found that running a cigar store is a pretty busy occupation, but he never became so busy that he lost his capacitv for thinking. After he had thoroughly tried out his theories in his first store, he was the first one to realize that they were wrong. T believe that one of the indications of genius is the ability to perceive that you are wrong— and to perceive it several jnmps ahead of the rest of the world. When Bill became convinced that he was working along the wrong lines, he sat down and used his head, and reasoned out his problem to a solution. t£l 14 THE TOBACCO WOBLD THE TOBACCO WORLD 15 HAVANA LETTER ^ Havana, December 8, 1917. THE second half of November has gone down m glory for our leaf dealers, as the sales have reached an enormous total of bales and which has further de- pleted the actual stocks of leaf for sale m the open market. Henceforth we have to be prepared to see a perceptible decrease in the number of transactions to take place in our market. We except, naturally, those of our exporting houses which are supplymg their reg- ular customers for their yearly needs at the time when the latter find it convenient to come here and make their selections. These stocks of leaf are no longer for sale in the open market and of course they do not enter into our calculations, or when reported at all, they constitute simply a news item for the benefat ot the readers of The Tobacco World. There are already a number of leaf warehouses which have either sold out entirelv or are holding only limited quantities of goods suitable only for the local trade, and which do not interest the American buyers. There are a tew leaf dealers whose holdings are priced way above the current market figures, and whether the future neces- sities of buyers may compel them to pay these exag- gerated prices or whether the holders may finally have to come down is another question which time alone can tell. Some undesirable or defective lots ot leat mav remain unsold for a longer period, or be disposed of bv the dealers at low figures in order to liquidate their stocks before the new crop arrives on our mar- ket Remedies and Partido fillers are now scarcest in town and in the country^ but the stocks of Vuelta Abajo, particularly factorv vegas, are in better supply, as well as resagos of Partido ; the demand for the latter styles being slow while Vuelta Abajo has attracted a better attention of late, particularly the colas have been in good demand by the cigarette manufacturers. Prices are exceedingly firm, and the dealers continue to have the upper hand, particularly as long as the prospects for the coming crop are, to say the least, very doubt- ful. , . , Referring to the latter we are at a loss to express anv decided opinion about the future outcome, as so far the majority of the private reports are rather un- favorable. „ „ . . 1 4. 1 Our official reports say the following translated, VIZ I ''There are still some escogidas working on this year's crop in the province of Pinar del Rio. In this region important transplantings have taken place m the ma.ioritv of its municipal districts, and further fields are in progress to continue them. The seedbeds are in good condition and there are seedlings of different growths, but those ready for transplating are not abundant, as tliev are selling from ^l.oO to $3 per thousand. Tn Placetas (Remedios section), there reigns no animation among the vegueros to set out plants, because on account of hea\T rains during the week, which terminated on the 10th of November, seedlings are very scarce, and they sell from $3 to $7 per 1000. e^ ^ Havana Office: Perseverancia 8 Carlos Wintzer, Representative In Mayari (Oriente) fields are being prepared for transplanting, and seedbeds are being formed." We shall let our readers draw their own conclu- sions from the above report, but as the report bears no date, although published only on the 4th inst., and makes no mention of any prevailing drought, it does not entirely satisfy us. Our weather reports show no rains, and as the young plants would need one good shower to make them grow well the future is still shrouded in mvstery, although we f ei*\^ently hope that rains will come in time to give us a good and abundant crop later on. The crop will be sadly needed by all interested in the tobacco industry. Unless seedlings become more moderate in prices it will prevent the smaller vegueros from planting, thus curtailing the acreage, and giving us again a small crop m the com- ing vear. However, no one need to despair yet as there are crops on record which were mainly planted m the month of Janaurv, and which resulted abundant and of a good qualitv under favorable weather conditions. Therefore everything will depend upon the future at- mospheric conditions. , ,„ ^ ^t x, x a i /i Sales during the second half of November totaled 31,538 bales, and which divided represented 14,158 of Vuelta Abajo and Semi Vuelta, 1783 of Partido anu 15,597 bales of Remedios. .^ , . x Buyers were: Americans, 15,5.0/ ; shippers to South America, 3655 ; and our local manufacturers of cigars and cigarettes, 12,326 bales. Receipts of Leaf Tobacco From the Country Two weeks ending Nov. 22, 1917. Since Jan. 1, 191/. Vuelta Abajo, 14,017 bales 184,151 bales Semi Vuelta, 944 - 11,861 Partido, 2,220 - 34,081 Remedios, 11,431 - 136,994 Oriente, 104 - 198 a ii a a Totals, 28,806 a 367,285 n Exports of cigars per S.S. ^^Morro (.astle, No- vember 17th, consisted of 600 cases containing 2,8ol,- 1^5 cigars, and which were consigned to the following countries, viz.. To Great Britain, 1,556,910; to the United States, 1,123,065; to Canada, 110,550; to V.^i, 28,600; to Australia, 27,000; to British West Indies, 2000; to French West Indies, 2000; and to the Argen- tine Republic, 1000 cigars. Exports of cigars per S.S. ^'Mexico,'' November 24, 1917, consisted of 582 cases, which contained -,- 819,690 cigars, and which were consigned to the^toi- lowing countries, viz.. To Great Britain, l,582,660v to the United States, 1,023,0.30; to Canada, 96,050; to New Zealand, 37,000; to the Argentine Republic, 27,500; to British Africa, 24,700: to (Jibraltar, 17.250; to Brazil, 7500; and to the British West Indies, 4000 cigars. Exports of leaf tobacco, from the port of Havana, during the two weeks ending November 24, 1917, to- taled 10,319 bales, and which were distributed to the (Continued on Page i8) L"^ Greeting to the Trade At this Holiday Season we wish to extend to all, our warmest good wishes for a joyous Christmas, and a prosper- ous and happy New Year, and also to express our deep appreciation of and thanks for the liberal patronage and many courtesies with which we have been favored during the year 1917. Otto Eisenlohr & Bros. Incorporated Philadelphia, December 1917. Ks^^ 16 THE TOBACCO WORLD THE TOBACCO WORLD 17 Cigars Make Big (Continued from Page 5) scrupulous dealers in leaf tobacco. This has been pos- sible under the present laws governing such business, weakness in which has been pointed out in previous re- ports. It is essential that every dealer in leaf tobacco should be compelled by law to give a bond, to be fixed by the collector of the district, based upon the quantity of business proposed to be done the sum of which bond to be increased from time to time at the discretion of the collector or under instructions of the Commissioner of Internal Revenue. Each dealer in leaf tobacco should also be required to make a true inventory of stock on the first day of January of each year and to render re- ports of his transactions monthly and within ten days after the close of each month to the collector of his dis- trict. The necessary authority should also be given the C'onmiissioner of Internal Revenue to propose and levy assessment against dealers in leaf tobacco for tax on tobacco not properly accounted for. The recommendation heretofore made that manu- facturers of tobacco, snuff, cigars and cigarettes, dealers in leaf tobacco, peddlers of tobacco, be required to reg- ister only on commencement of business and not annu- ally, on the first day of July, when special taxes im- posed upon these occupations are not in force, is urged again. The total number of cigars made weighing more than three pounds per thousand w^as 7,042,127,401, an increase of 442,939,323 compared with the production for 1915. The total number of cigars made weighing not more than three pounds per thousand was 890,482,790, a decrease of 74,652,397 cigars as compared with the production for the previous year. The total number of cigarettes made weighing more than three pounds per thousand was 22,192,700, an increase of G,37G,490 over the previous year. The total number of cigarettes made weighing not more than three pounds per thousand was 25,290,293,- 911, an increase of 7,325,945,639 over the previous year. The average quantity of unstemmed tobacco used in making 1000 cigars weighing more than three pounds per thousand was 22 pounds; in making 1000 cigars weighing not more than three pounds per thousand, 4.61 pounds ; in making 1000 cigarettes weighing more than three pounds per thousand, 4.71 pounds; in mak- ing 1000 cigarettes weighing not more than three pounds per thousand, 3.69 pounds. There were in operation at the beginning of the calendar year 1916 2285 tobacco and snuff factories. There were opened 589 factories; closed, 722, and in operation at the close of the year, 2152. There was a decrease of 877,048 pounds unstemmed leaf, increases of 10,550,670 pounds stemmed leaf, ()68,035 pounds scraps, cuttings and clippings, and 2,321,205 pounds tobacco in process, 408,965 pounds stems, 2,175,289 pounds licorice, 3,485,292 pounds sugar and 4,031,602 pounds of other materials used in manu- facturing tobacco and snuff as compared with the pre- vious year. There was a total increase of 22,764,010 pounds of materials of all kinds used as compared with the pre- vious year. There were increaseb of 14,972,310 pounds of plug, 1,168,706 pounds of twist, 801,357 pounds of fine-cut chewing tobacco, 4,792,949 pounds of smoking tobacco and 2,071,187 pounds of snuff manufactured as com- pared with the previous year. Snuff was manufactured in eighteen districts ; the district of Tennessee produced 16,732,752 pounds; the Fifth district of New Jersey produced 8,888,335 pounds ; the First district of Illinois produced 6,309,364 pounds, and the district of Maryland produced 1,670,613, pounds; the aggregate production of the districts named being 33,601,064 pounds, out of a total produc- tion amounting to 33,969,594 pounds. Fiscal Year Withdrawals for Consumption Fiscal year ended June 30 — Articles taxed. 1917 Increase Cigars weighing more than 3 pounds per thousand No.. 8,266,770,593 876,587,423 Cigars weighing not more than 3 pounds per thousand No.. 950,130,520 2,593,160 Cigarettes weighing more than 3 pounds per thousand No. . . 27,458,394 5,897,983 Cigarettes weighing not more than 3 pounds per thousand No.. 30,501,735,144 9,435.538,472 SnuflF lbs.. 35,377,751 2,207,071 Tobacco, chewing and smoking, .lbs. . *445,763,206 28,527,278 Note. — The foregoing table includes on account of Porto Rican products as follows: 111,722 gallons spirits distilled trom materials other than fruit; 208,509,820 cigars, at $3 per thousand; 1,000,000 cigars, at 75 cents per thousand; 980,500 cigarettes, at $3.60 per thousand; and6,811,920 cigarettes, at $1.25 per thousand; and on account of Philippine products as follows: 166,547,493 cigars, at $3 per thousand; 10,155 cigarettes, at $3.60 per thousand; 6.271,264 cigarettes, at $1.25 per thousand; and 188 pounds manufactured tooacco, at 8 cents per pound. 1916 Calendar Year Production The four States producing the greatest number of cigars weighing more than three pounds per thousand and the production of each during the calendar year 1916 are as follows : Pennsylvania 1,955,169,488 New York 1,122,251,404 Ohio 708,041,968 New Jersey 533,089,455 The two districts showing the largest production of cigars are the First Pennsylvania, 794,955,165, and the Ninth Pennsylvania, 701,373,698. The States showing the greatest production of lit- tle cigars (weighing not more than three pounds per thousand) are: Maryland 398,724,200 Pennsylvania 290,556,840 New Jersey 123,965,720 The greatest production by districts is as follows : Maryland 398,724,200 First Pennsvlvania 289,551,040 Fifth New Jersey 123,965,720 First New York 46,054,100 The States of North Carolina, New York, Virginia, New Jersey, Louisiana, California and Pennsylvania, in the order named, show the greatest production of cigarettes weighing not more than three pounds per thousand. North Carolina 10,743,467,940 New York 7,748,561,853 Virginia 3,636,450,705 New Jersey 1,786,861,210 Louisiana 941,571,020 California 307,737,825 Pennsylvania 88,877,070 i^Jontinued on Page 20) \% I The Governor General Signs The Decree In 1781, Vasco, the Governor General of the Phih'ppine Islands, decreed that the government should have control of the produdion, manufadure and sale of tobacco. By this decree a monopoly was e^ablished which remained in operation a hundred years. Due to the ^rid enforcement of regulations, especially in the earlier period of its operation, the monopoly secured for Philippine tobacco an enviable reputation for quality throughout the world. Careful supervision of the indu^ry by the American Government toget- her with the enterprise and business sagacity of Manila manufadurers and importers is building anew a splendid reputation for Manila cigars. BOOST MANILA BUSINESS THERE IS MONEY IN IT Li^ of Manufadurers and Importers on application The Hani la Ad Agency '^^'TtVoSaS'"* I I i I I i I rtJ 18 THl TOBACCO WORLD THE TOBACCO WORLD If Havana Letter (Continued from Page 14) following countries, viz., To all ports of the United States, 6094 ; to Canada, 70 ; to the Argentine Eepublic, 3979 ; to Uruguay, 160 ; and to Chile, 16 bales. Buyers of Leaf Tobacco That Come and Go Arrivals: From New York— Marcelino Perez, of Marcelino Perez & Company ; E. Starlight, of Starhght Brothers ; Lewis Cantor, of Lewis Cantor ; Ted Smith, of Hinsdale Smith & Company; and Jacob Labe, ot John H. Goetze & Company. -.^ 1 -, n From Chicago— Harry Landfield, ot Landheld & Steele ; and Mike Friedman, of M. A. Friedman & Com- From Philadelphia— Louis H. Eisenlohr and C. H. Eimerbrink, of Otto Eisenlohr & Brothers, Incorpor- From Key West— Vivian M. Myers, vice president of the Cortez Cigar Company. .,, .• ^ -i Returned: Juan Diaz Inguanzo, with his taniily, of Diaz Hermanos & Company, owners of the cigar factory, El Key del Mundo; and Harry Mendelsohn, with his familv, of the Manuel Suarez Company. Departures: To New York— Bemhard Lichten- stein, Joseph Mendelsohn, Lewis Cantor and Reginald To Philadelphia— Louis H. Eisenlohr anl C. H. Eimerbrink. To Chicago— Harry Landfield. To Tampa— Colonel Alvaro Garcia and Francisco Gonzalez, as well as Salvador Rodriguez. To Key West— Vivian M. Myers. Cigars Business is still very active in our cigar factories, although the time is now approaching when we shall have to report less cheerful news, as usually there is a lull in the shipments of cigars to the United States until the holiday orders have been consumed. As tar as the British orders are concerned, if there should be no time extension granted by the English importers ot cigars the shipments will cease entirely after the 1st of Januarv, excepting possibly for a few Government orders for the army and nayy. ^Vhile some orders mav have been held back to the South American Re- publics, Australia and some other minor countiresthe> will, however, not be sufficient to employ all ot the cigarmakers, and a good many of them may be dis- charged. . Romeo y Julieta is still the busiest factory in town, and is straining every point to despatch all the pend- ing British orders before December 31, 1917. The Henr\^ Clav and Bock & Company is working in verv good 'shape, and particularly La Corona fac- tory is turning out a number of cigars which have an excellent reputation all over the world. Other busv factories are : Hoyo de Monterrey, Par- tagas, Punch, Por Larranaga, Belinda, Ramon Allones and Eden. The other remaining factories are less oc- cupied, as they have mostly filled their pending orders already. Leaf Tobacco The Cuban Land and Leaf Tobacco Company pur- chased 6030 bales of leaf, during the past fortnight in our market, in order to supply the different local tac tories of the Henry Clay and Bock & Company, Lim- ited, as well as the Havana- American Company, and the American Cigar Company, of the United States. Walter Sutter & Company bought 3394 bales of to- bacco, for account of their various customers. C Del Peso & Company were buyers of 3020 bales of colas for their cigarette factory, Flor de Tomas Gutierrez. . . ^ The Havana Tobacco Stripping Company pur- chased 5000 bales of leaf, for account of its customers, last month. „ ^^„^ , , r. i c *. Leslie Pantin was a buyer of 2275 bales of leaf to bacco, for account of his clients, in the last fortnight. J. Bernheim & Son added another 1711 bales of leaf to their previous holdings, during the ultimate two weeks. . /.at, Mark A. Pollack was again a buyer of another 1492 bales of tobacco, for his customers, during the past fortnight. «^ , , /. i i? Allones Limited purchased 1120 bales of colas for their La Eminencia cigarette factory. Manuel Suarez Company made transactions, amounting to 817 bales of leaf, for account of their customers. Our principal sellers of leaf tobacco, during the last fortnight were: Pertierra, Prieto & Company, 3500 ; B. Diaz & Company, 3025 ; Tomas Benitez, 2736 ; Camejo & La Paz, 1215 ; Rodriguez, Mendez & Com- panv, 1205 ; Facundo Gutierrez, 1015 ; Gutierrez & b oyo, 954; Herrera, Calmet & Company, 935; F. Ezquerro, 900; Jose C. Puente & Company, 871; Gonzalez Hno. & Company, 801 ; Alvarez & Company, 800 ; Sierra & Diez, 714; Ruperto Leon, 712; Manuel A. Suarez & Company, 712; Candido Obeso, 635 ; Constantino Junco, 600; Selgas & Company, 590; M. Abella & Com- pany, 517; Jose F. Rocha, 494; Leon & Delgado, 455; and others of lesser amounts of bales. Shippers above 200 bales of leaf tobacco, from the port of Havana, during the last tVo weeks were : Vir- gilio Suarez, 2560 bales ; Manuel Suarez C ompany, 15l» bales ; Walter Sutter & Company, 1137 ^ales ; Hijos de Diego Montero, 729 bales; Leslie Pantm, /28 bale^ Mark A. Pollack, 684 bales ; Selgas & ( ompany 500 bales; R. J. Garcia, 500 bales; Ernest Ellinger & Com- panv, 320 bales; F. Bernal, 309 bales; GencTal Cigar Companv, 268 bales; Manuel A. Suarez & Company, 234 bales ; ]\Ienendez & Company, 234 bales. Oretaniv. The R. J. Revnolds Tobacco Company has filed with the Secretar>^'of the State of New J^f^ev a certifi- cate increasing its capital stock from $20,000,000 to $40,000,000. Emplovees of the United Cigar Stores Company who are in camp or oversea will receive $0 worth ot smokes and a letter from President Edvvard Wise con- gratulating the recipients on their patriotism. About 400 'ainited^' men are in the service. The recentlv issued Government blacklist, made public bv the War Board of Trade in accordance with the ^'Trading W^ith the Enemv Act,'' includes the Havana houses of Michaelson & Praase, H. Upmann & Companv and J. F. Berndes & Company. I -<*> Results Tell the Story A N epoch-making era is being created in the Cigar Industry by the excellent results rewarding cigar manufacturers who use our 1916 Crop of SHADE WRAPPERS {Whether Connecticut, Florida or Georgia) Are you sharing in this Wonderful Success? American Sumatra Tobacco Co< Largest Producer of Shude Tobacco In the World General Offices: 142 Water Street, New York 20 THE TOBACCO WORLD ^m¥M For the generous patronage given us this year the House of the FAMOUS OVAL extends to the trade its sincere thanl^s and appreciation. May this Yuletide he a Season of Good Cheer for all "44" Cigar Co., Inc PHILADELPHIA Cigars Make Big Gain (ConHnued from Page i6) The three districts showing the greatest produc- tion of little cigarettes are the Fifth North Carolina, which produced 6,802,665,240 ; the Fourth North Caro- lina, which produced 3,940,802,700, and the Second Virginia, which produced 3,626,933,505. New York produced the greatest number of large cigarettes, showing a production of 21,164,170, of which number 17,309,705 were manufactured in the Third district and 3,780,565 in the Second district. The States of North Carolina, Missouri, Ohio, Ken- tucky, New Jersey and Illinois, in the order named, were the States reporting the largest manufacture of both chewing and smoking tobacco, the quantity manu- factured being as follows : Pounds. North Carolina 117,337,285 Missouri 73,420,745 Ohio 44,486,535 Kentucky 41,246,776 New Jersey 34,517,005 niinois 26,503,564 The districts producing the largest quantity were : Pounds. Fifth North Carolina 92,909,201 First Missouri 73,344,285 Fifth Kentuck^^ 36,334,212 Fifth New Jersey 34,500,896 First Ohio 32,852,507 First Illinois 25,934,305 MONOPOLY REFUSED UNION-MADE CIGARS AND TOBACCO ATTEMPTS of cigar and tobacco unions to prevent Jhe use of any but union-made tobacco products in the army and navy have been frowned upon in official quarters and efforts to have the soldiers and sailors smoke only those brands that have the official sanction of Samuel Gompers have met only with failure. Considerable correspondence on this subject was exchanged between the Secretaries of War and Navy and union officials. In a letter to Samuel Gompers, head of the American Federation of Labor, Secretary of the Navy Daniels declared that a purchase of 600,000 cigars of a certain brand made recently by officers of the Naval Commissary Department, was in response to the ''specific demands of patrons'' in the navy. ''Our commissar\^ stores,*' wrote Secretary Baker, "merely sell the consumers the brands they ask for. It is not possible to restrict our soldiers to those brands bearing the union label. The choice of brands is deter- mined by what the men themselves w^sh to buy, and it Avould siirely not be possible for the army to dictate that the men buy a particular brand of tobacco." All that now remains to be done by the union is to send a circlar letter to all members in the army and navy notifying them to refrain from the use of non- union goods under peril of forfeiting their membership cards as union men of good standing. • it n ovm ROMAN goes "over the top" of the case faster than any other brand. Year after year ROI-TAN holds the world's championship for quality and popularity. Live dealers feature ROI-TAN because it spells big volume and quick turnover. From the standpoint of both dealer and smoker ROI-TAN ''THE PERFECT cigar:' is the one best bet — now, tomorrow, always. ^-C- j&- 22 THE TOBAOGO WORLD TH£ TOBACCO WORLD 23 "The Cigar that holds the confidence of the smoker pays retailers best'' This is the brand that is leading the trade everywhere to a full appreciation of the value of standard made cigars The "CHARLES DENBY" satisfies the smoker because it is good, and the merchant because it sells. H. FENDRICH, EVANSVILLE, IND. Makers of good cigars for over 67 years TOBACCO MERCHANTS' ASSOCIATION OF UNITED STATES JACOB WERTHEIM. New York ;;:• •E''**.'^*"! GEORGE W. HILL. New York X?'^''S''**!j ! EDWARD WISE, New York V'^ev"*^*"* JESSE A. BLOCH, Wheeling, W. V» Vice-President JOSEPH F. CULLMAN, Jr., New York X'^'S^'-I*"! ASA LEMLEIN, New Vork Vice-President LEON SCHINASI, New York Treasurer CHARLES DUSHKIND. New York Secretary New York Offices, 5 Beekman Street CIGAR MANUFACTURERS' ASSOCIATION OF AMERICA FREDERICK HIRSCHHORN, 54th St. and 2nd Ave^. New York .......President CHARLES J. EISENLOHR, 934 Market St Phila., Pa- .••••.•••ir-v *x '^ JOSEPH B. WERTHEIM, Slst and East End Ave., M hat n, N. Y. ..Treasurer S. K. LICHTENSTEIN, 40 Exchange PI., Manhattan, N. Y Secretary 7 HE NATIONAL CIGAR LEAF TOBACCO ASSOCIATION JOSEPH CULLMAN. Jr., New York v::K!!!3!n» W. J. LUKAWITZ, Dayton, O ^**^**ir ! .., 2! GEORGE BERGER, Cincinnati, O hllllflrL JOSEPH MENDELSOHN, New York secretary INDEPENDENT TOBACCO MANUFACTURERS' ASSOCIATION J. A. BLOCK, Wheeling. W. Va. vi;:p^2MeIl! WOOD F. AXTON, Lmiisvtlle, Ky •c:;;;)-rvT«MurM RAWLINS D. BE^T, Covington, Ky Secretary-Treasurer TOBACCO SALESMEN'S ASSOCIATION OF AMERICA JOSEPH H. DUBLON r.V ViM-Prelidellt toBERT E. LANE i'i V rrPres dent IKE RADIN 2nd Vice-President JOSEPH FREEMAN V o • VV • \>'- ur^V sicretarT LEO RIEDERS, 200 West 118th St., New York City secretary Meeting 1st Thursday of each month at Masonic Temple, 310 Lenox Ave., New York. NEW YORK CIGAR MANUFACTURERS' BOARD OF TRADE GEORGE W. RICH Vice ^pJ^si dent SIDNEY GOLDBERG Treasurer A. L. ULLNICK ....■.•. VV -v "i: Sewlury MAX MILLER, 135 Broadway, New York ••••• aecr««ry Meeting 4th Tuesday of each month at Hotel McAlpin. A History of Matches The first Lucifer or friction match dates back to 1829. They were made and dipped by hand, and sold for a little over two dollars per hundred. Today the same quantity may be bought for a couple of cents, or even less. This cheapness is due to the fact that all matches are made, and most of them are dipped by machinery. In making matches by one process, a cylinder of pine wood the length of seven matches, which has been soaked in water to make it tough, is placed in a sort of lathe and as it revolves the circumference comes in contact with a sharp blade which cuts off a continuous shaving the thickness of a match. As this shaving comes away from the log it is cut into seven strips, each as wide as a match is long. These ribbons are cut into lengths of about eight feet, and one hundred and twenty or so are piled on top of each other, and fed into a cutting machine, which cuts as many splints at each stroke as there are rib- bons in the pile. Rapid as this process of making splints is, it has been displaced in America by another method in which very little hard work is required. In this case the raw niaterial is received at the factory in the shape of a two-inch w^hite pine plank. This is sawed into blocks the length of the match. The blocks are then fastened by means of clamps, to the bed of the machine, and cutters groove out a set of splints from the surface. The cutters do not turn the entire surface into splints at one impact, but cut them out one-fourth of an inch apart. As soon as the splints are separated from the block they are seized in iron clamp plates, which form an endless chain. The endless chain carries the splints across a steam-heated drum, which w^arms them nearly to the temperature of the paraffin, into which they are next dipped. From the paraffin bath the splints move on continuously to the rollers that carry the *' heading mixture''— phosphorus, chlorate of potash, etc.— and, as the matches are carried past the rollers each one receives a red or blue head, as the case may be. From the rollers they continue on through a room swept by a blast of cold dry air. The matches move on until, just before they reach the starting point again, an automatic punch thrusts the matches out and places them side by side in a box, put in the right, at the right time, by another endless belt. It is estimated that the nations of the civilized w^orld use, in round numbers, three million matches a minute. Fifteen hundred billion is the enormous num- ber for the entire year.— '* Canadian Tobacco Jour- nal.'' The IMetropolitan Tobacco Company will soon re- move to new quarters at 443-449 Lafayette Street, New York. Latest reports are to the effect that the strike of the union cigarmakers in Boston, Mass., is still in progress. The Standard Commercial Tobacco Company has removed its offices to a splendidlv appointed suite m the Equitable Building, 120 Broadway, New York City. A Ten Months' Record SALES of the American Tobacco Company for the ten mouths ended October 31st were larger than for the entire year 1916. The ten months' business amounted to over $71,000,000. Sales for the twelve months of 1916 were $70,009,000. The gain in October touched the previous high- water mark in the point of increased business, which was June of the current year. In each of these months ^^}^ <^onipany's business gained approximately $2,500,- 000 over the corresponding months of 1916. These sales figures are for the American Tobacco Company proper and if continued during the closing two months of the year mean a business for the twelve months of between $85,000,000 and $90,000,000. This exceeds earlier estimates by at least $5,000,000. The previous record was last year's total of $70,009,000. Including various subsidiaries, all or a majority of whose stock is owned by the American Tobacco Com- pany, the big company will do a business in 1917 of close to $140,000,000. This means the exceeding of earlier estimates by at least $10,000,000 and compares with $110,000,000 for the same group in 1916 and $99,- 000,000 in 1915. The American Tobacco Company continues to ex- perienxje great difficulty in keeping anywhere near up to its orders for cigarettes. In one brand alone on which orders are coming in at the rate of between 18,- 000,000 and 20,000,000 cigarettes daily shipments are being made of only 13,000,000. Plans have been com- pleted for a great increase in cigarette capacity. The war tax will probablv cost the American To- bacco Company $750,000 to $1,000,000 annually. This is equal to from two per cent, to two and one-half per cent, on the $40,242,400 common stock. It is too early as yet, says the **Wall Street Jour- nal," to attempt to estimate net for the common shares in 1917. But the increase over 1916 will be consider- able. Last year the company earned $22 a share for the common stock, as compared with $20.22 a share in 1915. In all departments the American Tobacco Com- pany is having its record year. The American Cigar Company, of which the American Tobacco owns seventy per cent, of the common stock, will show the largest net of any year since dissolution. This company is in a position to increase its dividend rate on the junior issue, which would, of course, work to the benefit of the American Tobacco Company. However, nothing along this line has yet been considered. The Cigar Company earned twice the dividend of six per cent, paid on its common stock in each of the last two years and as stated above 1917 will run far ahead of these figures. The American Tobacco Company is now re- ceiving $420,000 annually from its holdings of Ameri- can Cigar common. — Tobacco. UNCLE SAM IS ON THE JOB It is reported that in some sections five-cent cigars have l)een raised to two for fifteen cents; that the In- ternal Revenue officials are collecting the additional tax of $2 per thousand over that imposed upon cigar retailing at four to seven cents. We have even heard of cases where dealers had raised two-for-five cigars into the two-for-fifteen class. — Western Tobacconist. A Merry Christmas and a New Year of Excellent Busi- ness is Our Qreeting to the Thousands of Dealers Who Sell the Produds of I. Lewis Cigar Mfg. Co. Newark, N. J. Tbt Largest independent Cigar Factory in tlie World MAKE IT A BIG YEAR WITH THE CIGARS THAT ARE THE BIG SELLERS — FLOR DE MELBA JOHN RUSKIN COBS MANILLANETT %^> BOLD the cigar "ABOVE ALL" is always visible in the stock of truly progressive dealers. The ever increasing demand by the consumer can only be attributed to 'Bold quality and workmanship and our fair dealing. BOLD SIX CENT CIGAR Bobrow Bros. Phila. 24 THE TOBACCO WORLD THE TOBACCO WORLD TADEMA HAVANA CIGARS Ar^Uellesp Lopez G Bro. MAKERS GENERAL OrnCE FACTORY WAREHOUiSE 332 PEABL STREET TAHPA LEALTAO tSB NEW YORK FLORIDA HAVANA BAYUK BROS THE PERFECT CIGAR 4- Just the place for TOBACCO MEN Hotel LeMarquiS 12 EAST 31^ STREET, (4 doors from Fifth Avenue) NEW YORK CITY In the heart of the Wholesale District, two blocks from Pennsyl- vania Station; five minutes from Grand Central Station. The most central American plan hotel in the city. Rooms with private bath and meals from $3.50 a day, or from $2 a day without meals. Illustrated booklet and guide map of New York sent on request if you mention Tobacco World. Address John P. Tolson, Mgr. it's A CINCH FOR A LIVE. DEALER, TO PULL THEBESTTRAPE HIS WAY JOB ?»--:~ GRAVELY'S CCLE.BRATED Chsvmi^ Plug BEFORE THE INVENTION >. OF OUR PATENT AIR-PROOF POUCH t^^^^. To Dealers !• Write us a 9«aa Cisan Ar« Judsacl Write for Open Territory Factorjr: Key West, Fie. Now York Office; 203 W. Broadway A»_M ■■ M M ■■■■■■■ ■! ■ M ■■!> 1 TURKISH CIGARETTES CADO COMPANY, INC. 145 Lafayette Street - New York City Fifty-Six - - - - 10 for 25c BRANDS C«d< 10 for 15c T. J. DUNN (a CO. MaKer* of The New Bachelor Cigar 4,01-405 E. 91st Street, New YorK Free! SAMPLES Free! A«k and You Will Rocoiye ....FIFTH AVENUE.... A Union Made CigareHe of Quality lOc FOR PACKAGE of lO Mouthpiece. Cork or Plain Tip Ifv «/■ • 1 mMO 207 N. 4th Street . Be Krmsky, mFe Broowyn. n. y. UVE DISTRIBUTORS WANTED £1 Iprincipe Gales the/old Standard IN PURE HAVANA CIGARS SINCE 1854 The Rigkt Nan Can Be Fouid Thronsh The Classified Column Page. Try it. j» ■ Leaf Imports Increase ALTHOUGH imports of leaf tobacco suitable for cigar ^wrappers during the first three quarters of 1917 showed a decrease of $2,000,000 from the imports of the same period of 1916, the total of other leaf imported showed an increase of nearly $3,000,000, while an in- crease of nearly $2,000,000 was made in the imports of manufactures of tobacco, according to the statistics compiled by the Department of Commerce. Imports of leaf suitable for cigar wrappers during the three quarters ended with September, 1917, weighed 4,821,037 pounds and were valued at $6,210,453. This was a considerable decrease, both as regards weight and value, from the imports of the corresponding period of last year, which totaled 5,067,172 pounds, with a value of $8,067,172, although still an increase over the imports of the first nine months of 1915, which amounted to 3,465,299 pounds, with a value of $4,382,- 380. This decrease is due entirely to the falling off of imports from the Netherlands, all other countries show- inff slight increases, as indicated by the following table : 1915. 1916. 1917. Netherlands $4,216,085 $7,870,065 $898,657 Canada 46,875 34,627 55,477 cSba IIS^OOO 139,049 171,493 Other countries 7,420 23,431 5,084,826 Other leaf imported during the nine months ended with September of this year amounted to 31,615,154 pounds, valued at $16,589,960, quite an increase over the $13,857,135 at which were valued the imports ot the same period of 1916. This increase, however, was one of value, for the quantity imported this year was lower, 33,811,354 pounds being 1916's total. During the first three quarters of 1915 the weight of leaf to- bacco imported was 24,784,144 pounds, valued at $11,- 692,108. According to the figures of the department, the increase was in imports from Cuba; Greece, the United Kingdom and Mexico showing slight decreases. 1915. 1916. 1917. Greece $480,762 $3,724,182 $2,962,538 United Kingdom .... 149,012 84,317 83,138 Mexico 58,125 266,615 85,482 Cuba 8,594,289 8,939,401 11,881,768 Other countries 2,409,920 842,620 1,577,034 The total manufactures of tobacco imported dur- ing the three-quarter period of the years 1915, 1916 and 1917 were: 1915, $3,009,885; 1916, $3,745,974; 1917, $5,206,046. These imports were divided among the various items as follows: Cigars, cheroots and cigarettes : 1915. 1916. 1917. Product of the Phil- ippine Islands : Cigars and cheroots.. $963,875 $1,315,006 $2,363,489 Cigarettes 6,567 7,508 12,304 Cigals ^and ''cheroots. . 1 ,897,520 2,274,621 2,672,424 Cigarettes G2,198 39,888 37,415 Other manufactures . . 79,725 108,951 120,414 C. L. L. The Biter Who Was Bitten {Continued from Page 6) indeed. It seemed as if all the Real Food was being reserved for our Brave Boys at the Front. By the middle of the Week he was so hungry that he would have traded his Right Eye for a fat Pork Chop, and he could hardly wait until Saturday when he would be home, leaning up against an array of Pro- teins and Carbohydrates that would stop the Craving. Friday he narrowly escaped a ride in the Wagon for trying to bite a fat baby in its mother's Arms. When he arrived at the Nest, the first thing he asked for was Something to Eat, and the Good Cook said: **You know. Dearie, we must be Patriotic and do our Bit, because our Brave Boys at the Front need Food, so there isn't much in the House. I have made you a Lovely cake out of Deodorized Sawdust, with a frosting so natural you can hardly tell the Difference. You'd never believe it was Formerly one of your old Shirts." **Eat too Brute," he gurgled, as he Busted her one in the Eye with a wallop that was meant o Kill. He staggered to a restaurant and ate another Imi- tation Meal,, and then slipped into a Vaudeville Thea- ter to forget his Troubles. One of the alleged Actors came out and said, *'With your kind attention I will offer for your approval Something New. I will now endeavor to give a correct Imitation of " He almost killed Seven people as he beat it for the Door. After a Sleepless night spent Elsewhere, he walked into a recruiting station and gave himself up, saying : * * The only way to beat this Game is to become one of the Brave Boys at the Front. After you Ber- tillon my wasted form lead me to the Mess tent and introduce me to the Guy that does things with the Uten- sils. I'll commit Murder if he doesn't Fill me Up." Moral: Imitation is the sincerest Flattery, but a Heartv Eater would rather be Fed than Flattered. *'NEXT GREATEST EVIL— TOBACCO" LEADERS in the Women's Christian Temperance J^uion, recently in convention in Washington, pre- dicted before ad.ioumment the passage at this session of Congress of the prohibition amendment to the Con- stitution. Having thus saved the country from the perils attending the use of light beer and wine, the white-rib- boned ladies next turned their attention to tobacco, and have served notice upon all mere men that tobacco will soon be among the articles in their made-in-Germany list of tilings verboten. ** As far as our plans about the cigarette and other vices that ought to be made unlawful, I certainly can say that the cigarette will have to go," said Mrs. Ella A.Gleason, vice president of the Massachusetts W. C. T. U., organizer, lecturer and holder of about forty- eleven other offices. ''We are going to put it out of reach and, therefore, out of mind. You know we already have a superintendent of the department of anti-nar- cotics in everv State in the Union. As soon as liquor is driven out we will concentrate against the nex\ greatest evil— tobacco." . mi i :, And thus, despite itself, the country will be saved. LESLIE PANTIN Gommiision Merchant Leaf Tobacco & Cigars Consulado 142, Havana, Cuba •M W Ummtm 1«7 J r> NOSTYLE:— 40,472. For cigars. December 7, 1917. B. Payn s Son's Tobacco Co., Albany, N. Y. November November December December TRANSFERS WAR SPECIAL:— 40,402 (T. M. A.). For all tobacco products. Registered October 2, 1917, by American Litho. Co., New York City. Transferred to Lilies Cigar Co., Detroit, Mich., Novem- ber 27, 1917. SERVICE FLAG:— 40,439 (T. M. A). For all tofeacco products. Registered November 10, 1917, by Heywood, Strasser & Voigt Litho. Co., New York City. Transferred to Porto Rican Amer- ican Tobacco Co., New York City, December 3, 1917. SERVICE STAR:— 40,438 (T. M. A.). For all tobacco products. Registered November 10, 1917, by Heywood, Strasser & Voigt Litho. Co., New York City. Transferred to Porto Rican American Tobacco Co., New York City, December 3, 1917. i| ■■ CLASSIFIED COLUMN The rate for this column is three cents (3c.) a word, with a minimum charge of fifty cents (50c.) payable strictly in advance. Tor fait. FOR SALE— SECOND-HAND CIGAR STORE OUTFIT, show cwet, «nc-lin«d tobacco cases and humidors. Address 4057 St. Clair Avenue, Qevland. Ohio. FOR SALE— Twenty-four Miller. DuBrul A Peters suction tables, m oerfect condition. For a quick sale a very low price will be accepted. Address Box 151. "The Tobacco World." ^^ FOR SALE— Remedios Havana shorts, pure and dean. Guaranteed A-l or money refunded. Fifty cents per pound. Also Vuelta shorts, of the bnest quality. Edwin Alexander & Co., 178 Water Street. New York. Help Wanted. WANTED— THOROUGHLY EXPERIENCED SUCTION FOREMAN, who can speak Hungarian, SlaTish and Windish. as head foreman for daily production of 120,000 ligars. Highest salary paid best man. Box 222, "Tobacco World. WANTED— THOROUGHLY EXPERIENCED PACKER FOREMAN for Up- State factory, who is capable of handling production 100,000 a day. Salary no object. Box 224, "Tobacco World." ^^ CIGAR FACTORY IN THE MIDDLE WEST desires competent man as Fore- man, with experience on short filler cigars. State experience, nationality and salary expected; also give reference. Address Box 226, care of Tobacco World. Wanted. GOOD FACTORIES IN FIRST DISTRICT (Pa.), making Union dgars, and In Ninth Dislrict (Pa.), making non-Union cigari;, can place their goods with best jobbers in Eastern territory through the writer on a commission Dasis. Address T. C, Box 223, "Tobacco World/^ TOBACCX) STEMS, CUTTINGS, SCRAPS, SIFTINC^S AND DUST, booflit in any quantity anywhere. Send samples. Yearly contracta made. J. J. FRIEDMAN. 28S-289 Metropolitan Avenu*. Brooklyn. N. Y. The Tobacco World Volume 37 Established 1881 December 15, I9«7 No. u TOBACCO WORLD CORPORATION Publishers Hobart Bishop Hankins, President H. H. PakradoonI, Treasurer William S. Watson. Secretary Published on the 1st and 15th of each month at 236 Chestnut Street, Philadelphia, Pa. Entered as .second-class mall matter, December 22, 1909, at the Post Office. Philadelphia, Pa., under the Act of March 3, 1879. ( rnA.\ OFFICE: Persevcrancia, 8, Havana, Cuba. PFlirK: I'nited States. Cuba and Philippine Islands. $2.00 a year. Cnnadlan and foreign, $3.50. SERVICE BAR:— 40,440 (T. M. A.). For all tobacco products. Registered November 10, 1917, by Heywood, Strasser & Voigt Litho. Co.. New York City. Transferred to Porto Rican American Tobacco Co., New York City, December 3. 1917. Year. Plug. Pounds. 1907 159,745,491 1908 164,712,863 1909 173,418,223 1910 174,352,625 1911 160,895,589 1912 160,248,195 1913 164,338,510 1914 156,502,776 1915 150,658,608 1916 165,630,918 TOBACCO AND Twist. Pounds. 12,257,022 14,476,730 14,625,975 14,580,022 13,845,761 15,531,133 14,893,789 15,987,339 14,829,376 15,998,082 SNUFF MANUFACTURED Fine Cut. Potinds. 12,457,917 1 2,086,725 12,481,100 12,857,930 11,027,986 11,006,561 10,934,526 10,961,100 10,045,001 10,846,358 Smoking. Pounds. 179,172,512 192,229,890 202,374,654 214,056,402 209,367,475 217,330,409 220,809,688 228,888,866 234,927,827 239,720,776 Snuff. Pounds. 24,175,219 24,035,738 28,454,958 31,445,178 28,943,754 31,363,651 32,898,056 30,595,640 31,898,407 33,969,594 Total. Pounds. 387,808,161 407,541,946 431,354,910 447,292,157 424,080,565 435,479,949 443,874,569 440,935,721 442,359,219 466,165,728 .«« ■■ ■— ^«t_M. -■■ 11 M -■I ■■ »am t^m^.., '" ■■ ■■ »ii— ^»»» -■■ ■■ M^»n n ■!.— m- ... .. .. ... .. — — -, ^j ^ ^ GARRETT H. SMITH, !;;„^..-."„-..^r»-?Jr | COMPANIA LITOCRAFICA DE LA HABANA 1 Finest Imported Cigar Bands and Labels. Also GUMLESS Bands | ! NEW YORK OFFICE (Phone. Gramarcy 1754 1 106 E. 19th ST. | Parmenter Wax-Lined Coupon Cigar Pockets AFFORD PERFECT PROTECTION AGAINST MOISTURE HEAT AND BREAKAGE q INDORSED BY ALL SMOKERS, and are the MOST EFFECTIVE Advertising Medium Known Racine Paper Goods Company Sole Owners and Manufacturers RACINE, WIS., - - . . U. S. A. ■+ I Established 1834 WM. F. COMLY & SON Auctioneers and Commission Werchantg 27 South Second Street, Philadelphia REGULAR WEEKLY SALES EVERY THURSDAY. CIGARS, TOBACCO SMOKERS' ARTICLES, SPECIAL SALES OF LEAF TOBACGO CON- SIGNMENTS SOLICITED. ADVANCES MADE. SETTLEMENTS MADE ON DAY OF SALE CIGAR BOX LABELS BANDS AND ADVERTISING MANUFACTUPEP OF ALL KINDS OF 22iid St and Second A?e., NEW YORK Cigar Box Labels AND TRIMMINGS. OHICAOO, 105 WH8T MONROE STREET, LOUIS O. CAVA, M^r. HIGHEST QUALITY CIGAR BANDS SHOW CARDS FOLDING BOXES, ETC. W!!!STEINER,SONS&CO 257-265 WEST I7'"ST.*steiherbuiioingNEW YORK. LITHOGRAPHIC SPECIALISTS FOR THE CIGAR & TOBACCO INDUSTRY 0.CLUS/^^ MANUFACTURERS SPECIAL ^ PROCESS «v SKETCHES FURNISHED UPON REQUEST HEYffooD. Strasser &.Vo I GT LithoCo 26^ STREET 8e 9^ AVENUE, NEW YORK MANUFACTURERS OF Cigar Box Labels Bands AND Trimmings WESTERN OFFICE 179 West Washington St., Chicago, 111. CANADIAN REPRESENTATIVES B. B. B. Co., Montreal, Canada PHILADELPHIA OFFICE 322 Chestnut Street SELLING REPRESENTATIVES ADOLPH FRANKAU & CO., 129 Fifth Avenue, New York City a The Maintainence of an Inflexible Quality Standard in is reflected in the unvarying in- crease in consumer demand. Good judgment favors stocking — displaying — recommending it everywhere. ALLEN R. CRESSMAN'S SONS MAKERS PHILADELPHIA BACHIAS Havana Cit^ars For Nen of Neans Renowned for Uniformity IDEJ^TIFIED BY THE GREEJ>4 AND GOLD BAND R. A. BACHIA & CO. 47 West Sixteenth St. New York P The Standards of America Lorillard's Snuff, : Est. 1760 Rail Road Mills Snuff , Est. 1825 Gail & Ax's Snuff, : Est. 1851 ALL OF THE OLD ORIGINAL Maccoboys - J^appees High Toasts Strong, Salt, SWeet and Plain Scotchs MANUFACTURED BY GEORGE W. HELNE CO., Ill Fifth Ave., New York I ^1 1 »»■■>. WAt/? *Mtta: f/k'i J(^ ^^ *r^ • -.^-u. u-.M' - L- , 'J%-. ■"•*■ >'i"-ii-t<" 'S^^i^^flSRS'.K, !r{'i mm^ m>T<^'^ sr.««jri^ at**;.'! CONTINUED ON *'.•" :irs* i"'v!7.-i.,;f.; "' • "^.,a T*-.^ ■,:;• «: ^t, ^ -*'. ^-J " *•*];•. >;r. :-';■■-> ' >' f "— r' 1 t»Va{"«J ri ;.'t,ld_Lu.; w", )-' ■''"'''ft-' *f^ ;' - ."''r.* •! s''")- - ■■■■ ii