Title: The Tobacco world, v. 57 Place of Publication: Philadelphia, Pa, Copyright Date: 1937 Master Negative Storage Number: MNS# PSt SNPaAg189.3 Volume 57 1937 LIBRARY RECEIVED JAM 4 -1937 Ui 8. Department of AgricuHurt JANUARY ^ 193 7 In This Issue CIGAR PROGRESS BOARD'S 1937 PROGRAM By Joseph Kolodny ESTABLISHED 188 ELIMINATING THE "LOSS LEADER" By Wm. A. Hollingsworth TOBACCO PRODUCTS GAIN IN NOVEMBER CIGARS PASS FIVE BILLION MARK THE TALKHOF THE TRADE HoBART B. Han KINS — Editor Associate Editor — ^John Cleaiy %'>'-'^^ acco CopjTight 19J7. LWCITT & MVIRS TOMCCO CO. THE TOBACCO WORLD Vol. 57 JANUARY 1937 No. 1 CIOAR withdrawals for November 1936 continued to show increasing consumer interest with gains in classes A, C, D and E. The gain was almost ,_',()( )(),0()0 for the month. This exceeds the increase in < Ktober 1936 over October 1935 by more than 5,000,000. Cigarettes, little cigars and snuflF went ahead also 1^ oonipared with the same period in 1935. Ciuars from the Philippines and from Puerto Rico \>('i(' behind their 1935 shipments to the United States. It looks like a big year for tobacco products, and it is to be reniembored that the figures for December ;;i (' still to come in. With bonuses and dividends being distributed with J! more liberal hand than in many years the tobacco in- dustry will surely receive its fair proportion of the money si>ent at this season for its products. SOME of the older cigar smokers in the United Stales have a mark to shoot at if we read correctly that Dr. Hendriek Colijn, the 67-year-old Prime Minister of Holland, smokes twenty-five cigars a day. '\\w news conmient is that he can't work without smok- iiiL and that he keeps a one tenth package on his desk always. That is probably true and medical history will lit ar out the fact that manv of the world's most famous iiMii were heavy cigar smokers. More than twenty years ago we became so over- w helmed with the pleasures of cigar smoking that we worked up to an all-time high of twenty cigars a day V ith an average of seventeen or eighteen. After about two vears at that rate we were re- moved to a hospital for sundry disorders. Of course the first play we received for our money was a blood tost. The report came back that we were very short oil blood but very long on tobacco juice. After about six weeks we were turneti loose again with a warning to be more temperate in smoking, and other things. we stopped smoking for about a year and then grad- ually iM^gan enjoying the pleasures of a good cigar iLrain. We are seldom without one, but in these days and our years, it is a dry smoke about half the time. IT is gratifying to note the feeling of optimism that the trade, this Holiday Season, will outdo the sales records of numerous past years. The withdrawals i r the past eleven months for almost all tobacco prod- ts must be inspiring to manufacturers, jobbers, r«- ' lilera and salesmen, to say nothing of the splendid « -nstructive development that has been accomplished by those advertising men who specialize in preparing and placini^ copy for their clients engaged in the to- bacco industry. There seen is to be a new spirit in the attitude of the retailer toward the customer. And not merely be- cause the Holiday Season is here. Oh, no! He has found out that salesmanship behind the counter rings the cash reu:lster more heartily than in years. More peoi)le are buying tobacco products than in many months, and there is a profit for him in every sale if he sells wisely. The distributor and jobber know it, and are doing their best to convince the retailer of the fact. DIKING the days when prohibition was allegedly l»einir enforced, in some districts where the "nuders" had liberal ideas, it was not unusual for the raiding squad to invite the customers to join them in helping to drink up some of the evidence while waiting for the "wagon" Sometimes the patron took a ride along with the proprietor, and sometimes they didn't, depending on the type of man at the head of the squad. Sometimes the *' frequenters * ' of the raided estnbliyhment were fined, but more often sent on their way by the magistrate. We are reminded of this by a note in Tobacco ( England ) commenting on the fining of both seller and purchase I of cigarettes after 8 P. M., the closing hour. The proprietor was fined about $2.50 (as near as we are able to translate English money), and the purchaser was lined about 65 cents with the admonition that to purchase cigarettes after closing hours in violation of the law was as serious an offense as selling them. \Vc haven't any means of guessing at what per- centage of cigarettes are sold in this country after 8 I*. M., but we suspect that any such law in the States wouUl put cjuite a dent in the monthly or annual with- drawals of that product in these parts, to say nothing of ret|uiring the Government budget to be balanced shortlv thereafter. AND so as 1936 approaches the end of what has certainly been a most successful year for the cigar and tobacco industry, may we take this opportunity to w^ish to each and every member of the industry and trade a Happy and Prosperous New Year. It is the anticipation of the staff of The Tobacco World that it will give its readers an increasingly in- teresting publication in 1937, and that its advertisers will find in this ever-widening field of distribution an important contribution to the greater progress of the merchandising of the industry's products. ■ ■ Th« TOBACCO WORLD (eitabliahi^ l«) it publidicd by T^btmo W«14 Corporation; Hobart B. Ranktat. PretUeat mnd Treawrer; John Ofrj, Sceretarr. Offica, m CbMtnot Street. Philadelphia. I^ Im^ nonthly. Suba^i^iMS, •vsllabl* only to thoM engaged in the tobaeeo indnatry or trade, ^.00 a year, IS c«aU a f^iri foniia. HJS a ywr. EMwad aa aacond-ctoii «ail aattar. JHmaAm S, liOPb *t the Poat Ofllee. Philadelphia. Pa., under tha Act of Mareh 3, W9. THE cigar business lias enjoyed a splendid year if statistics are dependable — and they always have been. This sudden surge ahead is certainly a matter for congratulation. We have wept over the plight of the cigar industry and worn out several type- \vriter ribbons, over a period of years. Thanks be that we can go to sleep this Christinas without having to w^orry about its prosperity in this year of 1936. And there doesn't seem to be any reason why we should have to worry about it in 1937. With due respect to the many ladies who like cigars, petite or man's size, we think they too will lend their endorsement to the late Rudyard Kipling's famous line to the etTect that a good cigar is a smoke. There is everv evidence that the men believe it in this year of 1936, and this year has really been a vintage year so far as cigars are concerned. The cigar manu- facturers have really given the consumer some excep- tional values, and sales prove that this effort has been appreciated. THE prosperity of the cigar and cigarette indus- try is reflected in other branches of the trade as is witnessed by the prices recently paid for leaf at the sales in the hurley country. A basket of leaf weighing thirty-four pounds which was grown by a schoolboy brought $1.25 a pound, a record price. At the Lexington, Ky., market it is said that prices have averaged one hundred per cent, above last year and that since December 7, when the market was opened, the total sales have fallen onlv slightlv under $6,000,- 000. Lexington is the largest hurley tobacco market in the world, and the total sales and the prices paid at this sale should entitle the auctioneers to a sprig or two of mistletoe to be presented by the burley growers. They should have had a very pleasant Christmas, and a merry one as well. WITH all the encouragement which has been received by the cigar industry this year it is not surprising to learn that some of the man- ufacturers have made plans already for more attrac- tive and better packaging. There is no doubt about the fact that the cx)nnois8eur of cigars not only wants what he wants but he is not the least annoyed when he finds his favorite brand in a more attractive con- tainer. It is just one of those forward steps that assures the cigar industry of continued progress. The day of those experts in cigar smoking who were content to have their cigars in an unlabelled cedar box is passing. The decorated box has long held a distinguished pla<^ in the homes of the older and younger generations of those who prefer cigars. The advertising feature of a well decorated box is not to be overlooked, regardless of whether it is on a retail stand, the library table or office desk. IT may be that we do not get around enough to speak with complete assurance, but we do observe that price-cutting seems to be a less prominent feature of the genuine cigar stores in these parts than for some time. There are probably two reasons at least, and possibly more that we do not think of at the min- ute. One is that certain of the trade organizations have really made progress in selling the retail dealers on tho idea that it is pretty poor business to cut prices. It is doubtful if it builds permanent trade. And another reason is that there is no excuse for it at the present time when all tobacco products are riding on a flood tide with larger sales than in years. The attitude of the man behind the counter seems to be changing, and less frequently does the retailer offer a straight ten-cent cigar and say, "Go ahead, take three-f or-a-quarter ' '. The retailer who asks and receives the established price for his brands not only rises in the estimation of those who sell him, but he is also sure to be a more satisfactorv credit risk. HIGHER prices go hand in hand with increased income so far as we have been able to observe over a period of years, and it looks very much as if with larger purchasing power we will all be pay- ing more for merchandise before the end of 1937 rolls around. Raw materials, manufacturing, selling and all other attendant costs involved in a rising market are immediately reflected in the expenses of operation. Obviously these must be recaptured and it would seem apparently that higher prices offer the only solution in order to maintain business on an even keel. With the greatly increased spending power of the buying public it should not work any great hardship, however. THE pipe manufacturers face the same situation as do the manufacturers of tobacco products. Stock for bowls as well as for stems is moving to new levels. The conditions in Europe, which is the source of briarwood for pipe bowls, is so uncertain that it is becoming increasingly difficult to anticipate not only when shipments will arrive, but also how much prices will b« uwre^i^ mhmk the briar blocks do reach this ^»antry. PliOBABLY more cigars were sent as gifts this Yuletido than in many years, which emphasizes the fact that when people have more money to spend, cigars, as well as other tobaw^o products, share in the prosperity. It is impossible to get away from Ike fact that the Holiday feasts reach their supreme moment when the men retire from the table and tiie cigars are passed AND so with the advent of another year at hand we look back on the old one drawing to a clo8( with a feeling of thankfulness for all the good things which have come to us through the prosperity of the tobacco industry. There is no dond over our own nation to discourage the thought that 1937 will be a happy and prosperous one for iJl. Thi Tobacco fVorU Cigar Progress Board's 1937 Program By Joseph Kolodny FRANKLY, we who are fortunate to make up the present generation certainly should be grateful. We are witnessing some of the greatest and most .s}H'etacular transformations in all history. In our ou n particular industry, we can take pride because, in the constantly changing scene, we have not stood by as on lookers, but on the contrary have assumed the role ol' an active participant. Of course I am referring to the Cigar Progress Board. I realize that it is perhaps immodest for me par- ticularly to refer to this agency in glowing terms, and a\mrt from any administrative connection but simply us a member of the industry (because in my private capacity I am a wholesale tobacco distributor), I take great pride in the Board. I frequently refer to it as a milestone in our industry. Here is an agency set up for the purpose of fostering the popularity and con- ^uinption of cigars, supported voluntarily by every cuinponent unit — tobacco growers, packers, manufac- turers, jobbers, retailers, chain stores, supply houses, machinery firms, box makers, label manufacturers, cigar band producers, etc. Since this is somewhat in the nature of a sermon (and this season of the year warrants the expression 01 .^uch sentiments), it may not be amiss to again de- scribe the framework of the Board. What is it? Eventful as its emergence might have been, its organ- ization setup is very simple. The entire program is predicated upon the premise that no individual is big- ger than his industry, and if any person or group of jiersons are to derive any tangible returns from the industry of which he or they are integral parts, they must safeguard the foundation of the given industry. Early this year, before the Cigar Progress Board hwung into action, the situation in the cigar industry was quite discouraging. All of us exerted every ounc^ of energy to improve our economic lot, yet we were forced to realize that with a constantly diminishing (iuar sales volume, the ^wibilities of' advancemeiS Wire not promising. W^e, therefore, submitted a plan to which every 1' ranch of the industry could contribute a measure of tangible support. The leaf tobacco dealer would ex- t< n«l support in line with his business character; the Hiunufacturer would do his share; the jobber, retailer, salesman, chain store, and others each would contrib- ute support (X)mmen8urate with their relative position in the industry. This support was not to be coerdre <»i compulsory. Each branch realized that to prosper ill the cigar industry, it must find a method under which the downward spiral would change to an upwai^ trend. The manifold undertakings of the Cigar Progress I'»«»ard, a>upled with a generally improve economic condition, has — ^for the last six months — demonstrated reinarkable evidence of attainment. It furthermore proved that the cigar promotion plan, as administored under the auspices of the Cigar Progress Board, was sound, businesslike, equitable, workable, feasible, and practical. While it is still premature to release a complete program of the series of events scheduled for the National Tobacco Industry Week which will witness three conventions— cigar manufacturers, Cigar Prog- ress Board (constituting all divisions of the cigar- producing trades), and wholesale tobacconists— it may prove of general interest, however, to observe that at no other time within the memory of even the oldest members of the industry has such an ambitious pro- gram ever been envisioned and undertaken. Among the features already arranged are : A — A Cigar Smokers' Contest. It will be partici- pated in by specially designated delegates from all the social, political and fraternal clubs in the New York metropoUtaii area. Prizes will be awarded to the en- trants who can keep a cigar lit the longest and those who can maintain the longest ash on a cigar. B — Smokers' Contest of College Fraternities. Every college fraternity in the metropolitan area and neighboring States is being requested to designate del- egates for this unusual event. C — Cigar Girls' Beauty Contest. Every New York hotel, night club, cabaret, restaurant, and other places where girls sell cigars, will be asked to designate one or two delegates to participate in this novel presenta- tion. 1>— As a logical extension of its activities, the N. A. T. I)., at its last annual convention, outlined a far-reaching program which has resulted in the estab- lishment of the Cigar Progress Board. Just recently it has also submitted a plan to the cigarette and tobacco manufacturers under which the wholesale tobacconist may be properly remunerated for the services which he renders. This plan is receiving serious considera- tion from various producers. At our forthcoming con- vention the X. A. T. D. will also broach another plan designed to improve the merchandising conditions and practices of the retail tobacconist — he who constitutes the very foundation of our business. As spokesman for the wholesale tobacconists, the N. A. T. D. recog- nizes the necessity of aiding in modernizing the mer- chandising practices of the retail tobacconist because it feels that its economic security is absolutely depend- ent upon the economic survival of the retailer. E^ — A T( stimonial Dinner on Saturday evening, January 23, in honor of five individuals whose accom- plishments in the industry are worthy of emulation and special recognition. F — A meeting of salesmen associated with manu- facturers, and distributors. This will be held on W^ednesday evening, January 20. The cigar promo- tion plan was inaugurated at a special meeting of the salesmen of the metropolitan area which took place at (Continued on Page 16) 3 Tobacco Exports Heavy IN KEEPING with established practice due to the seasonal factor in leaf tobacco exportiup: from the United States, the movement of unmanufactured tobacco into the foreign trade during October, 1936, assumed a position most gratifying to shippers. The movement of unmanufactured tobacco into foreign trade during the fourth (piarter of a year has been ex- ceeded by other (juarters of that year only one time in the past eleven years, when in 1927 first quarter ship- ments ran 31 per cent., as against 29 per cent, in the fourth quarter. Although heavy shipping follows the harvest of the tobacco crop, only an undetermined small volume from that harvest is exported immediately. Authorities vary as to the volume, but it is usual for the new crop to pass the fall and winter months in storage to be shipped after the next harvest. It has been established that the bulk of leaf to- bacco shipping from the United States occurs during the period October 1st and the end of the foUow^ing March, therefore during the fourth quarter of a year and the first quarter of the year which follows. This established fact has not varied. Exports of unmanufactured tobacco from the United States during October, 1936, totaled 66,238,098 lK)unds, and the total value amounted to $26,179,534. The October volume surpassed the October volume of all vears in the past eleven, with the exception of 1928, 1929 and 1930. In these years of heavy shipments, October of 1928 ran 33.6 per cent, ahead of October, 1936, about 19.5 per cent, in 1929 and 18 per cent, in 1930. The leading export type of tobacco, bright flue- cured, accounted for 57,087,697 i)ounds, vahie^ Year Card. Fellows, I sure am grateful for your expressions of ap- preciation of my humble efforts. ben are you fiprurinpr on pettinj? ar H* :r increases, Mr. Salesman? st thne months of 1937? Didja ^r tackle gettinp the big: increases FIRST THREE MONTHS and \n if >oii have to coast a little (and shn ildn't) do it the last thr«e Qths? ots of folks got cijrars for Christ- they appreciate the conveni- of hiving a box of cigars around hous( . . . why not get them in I habit of buying a box of 25 or 60? on't hold over any left over cigars the "acation period" . . . make a effof I to dispose of them now . . . d-out I'ijfars don't help the cigar [iness or YOUR business either. he jobber who ia going to make best showing in his business in ■ is th<' jobber who found out the ft about his business in 1936 — and a't afraid to face facta. ^id yoa, Mr. R«teUer, work aome li stutits to incresM cigar aalea Christmas? Make memorandum refertnce so aa to work again ' Chrsstmaa. Check back too on selliriir ideaa joa may have used past ( hristwaa that were not so . • niake BMBomidam not to next year. on't f. ar competltiTe brands but ct c npetltivc brands . . . don't ct potitive brands . . . don't Ptoo H -citoua of how competitive 6ds a soiling . . . you've got a is-siz j,,b looking after the health » ov,n brandi. Prepared twice a month ONE LITTLE LADY WHO WILL GET A BIG HAND Deliberately and with malice afore- thought, we stick our neck out — and make a prediction. 1937 will show the biggest increase in cigar sales that you have seen in years. Well extend our neck still further and say, "the biggest increase you've seen in twenty years— if you have been in the cigar business that long." Maybe youll wonder why we are so sure that the men who make and sell cigars are going to be the fairhaired boys of 1937. Well, the signs are there for everybody to see. All during 1936 the cigar industry was one of the leaders in the March to Prosperity — and Christmas cigar sales were some- thing to write home about A big increase in volume during 1937 is just as certain as anything can be in an uncertain world. That crack about "the biggest increase in twenty years" is our own idea. But wait and see if we aren't right. SURE, I BELIEVE IN SANTA CLAUS By J. W. S. »yN you didn't know It, but 1937 ^ Y, ar. Ifa tha fmr the dgar '"^ going to leap ahead. Nl, h. . aaiv ^ tteee New Year w t. feUows ... the first mottha an the hanieet! ^* D. B. L ia»7. Dear MiU M. Phulofaxj Oitlinarily nobody would awnte me of believing in SanU Qaua. Bnt when you find that somebody haa left a neat little present in the toe of the old sock— well, you've got to believe in Santa — until he falls doim on you some time. The ^ffita Clans I'm believing in just iM»w doesn't have long white whiskers and reindeer. He oaee a Gil- lette, travds in a Ford, and sells cigars for 9M\*j.^ m'^ '>7J ■y*'" Hoitumm;jitujiivf|fyi|^yW##-'^^^^^ ;jlvfyjLv«yj^v»yjt.v»yav»yjtv»y4^v?;jpfl/ju*4^^^^ Signs of the Times Internal Revenue Reports show that with the return of better times higher priced cigars are called for by American Smokers. BE PREPARED! Naturally the stock in show cases and on shelves should reflect the Dealer's Disposition to keep in step with the times. From a nickel up, there should be a better selection of sizes to attract the eye and open the purse of the smoker with dimes and quarters to spend. A Chance for Profit In the present situation why should not a dealer make a fair profit on the business? The return on a sale that covers the overhead alone is shockingly unfair. No dealer can live on it for long. COME AND GET IT! Manila cigars, hand-made, long fillers, from live cents up will pay you a decent profit and at the same time afford you the opportunity to cultivate pleasant relations with a host of smokers. Manilas are very mild — they bum freely — they give more smoke satisfaction for the price than anything on the market. Develop your Manila linel IT PAYS Send for list of Factories and Importers MANILA AD AGENCY C. A. Bond 15 WilUam Street New York. N. Y. io ^y, /9^ Stocks of Leaf Tobacco Owned By Dealers and Manufacturers j • STOCKS of loaf tobacco in the United States and Puerto Rico owned by dealers and manufacturers on October 1, 19.36,* amounted to 2,141,687,000 pounds, comjiared with 2,200,195,000 pounds on October 1, 193."). Total stocks on October 1, 1936, include about 22 million pounds of Puerto Rican tobacco on the Island, whereas on October 1, 1935, Puerto Rican stocks on the Island were not included. A comparison consid- ering^ this difference indicates that total stocks in the United States were about 80 million pounds lower on October 1, 1936, than they were on October 1, 1935. From July 1, 1936, to October 1, 1936, total stocks, in- cluding Puerto Rican on the Island, decreased 33,- 579,000 pounds. Durini? the same period of 1935 total stocks increased 37,458,000 ix)unds. Stocks of flue-cured tobacco on hand October 1, 1936, were 850,072,000 pounds compared with 798,366,- 000 pounds on October 1, 1935, an increase of 51,706,000 pounds over the holdinirs of a vear ago. During the period from July 1, 1936, to October 1, 1936, flue-cured stocks increased 102,975,(K)0 pounds, compared with an increase of 156,526,(K)0 pounds during the same period of 1935. The stocks of Type 11 on October 1, 1936, were 311,813,(XM) pounds; fvpe 12, 275,655,000 pounds; Type 13, 177,281,000 pounds; Type 14, 85,323,000 pounds. Stocks of tire-cured tobacco were reported as 194,- 695,000 pounds on October 1, 1936, compared with 211,- 240,000 pounds on October 1, 1935. Total fire eur J stocks were about I6V2 million pounds lower on Oetoberl 1st than they were a year ago, and about 23 niillioiil pounds lower than on July 1, 1936. Virginia fire-( uredl Type 21, stocks were reported as 25,210,000 pounds on] October 1, 1936; Type 22 as 129,468,000 pounds; Type 23 as 36,898,000 pounds; and Type 24 as 3,119,000 pounds. Stocks of Tyi>es 21 and 24 were only slightly lower than a year ago, and stocks of Types 22 and 231 combined were about 15 million pounds lower. Burley stocks were 74,580,000 pounds lower on Oc-I tober 1, 1936, than they were on October 1, 1935. The October 1, 1936, report shows 586,230,000 pounds on hand. The decrease in Burley stocks during the fourth ,(XK) pounds, or between 73 and 74 per cent, of the total filler tyjw stocks in the C group as strictly filler grades and 42,467,000 pounds or about 23 per cent, in the X group. The cigar binder type stocks sbow a decrease of about 13 V2 million pounds from July Ist to October 1st this year. Cigar binder type stocks totaled 144,009,000 pounds on October 1, 19.36, which is about 24*4 million pounds lower than a year ago. Type 51, Connecticut Broadleaf stocks were reported as 31,373,000 pounds on October 1, 1936; Type 52, Connecticut Havana Seed, 23,958,00) pounds ; Type 53, New York and Pennsyl- vania Havana Seed, 1,732,000 pounds ; Type 54, South- jg ern Wisconsin, 56,921,000 pounds; Type 55, Northen Wisconsin, 30,025,000 {jounds. The detailed report m groups of grades shows that of the total binder type stocks 3,747 ,0(K) pounds, or 2.6 per cent, are of wrapper quality, 58,947,0(X) pounds, or 40.9 per cent, are binders. 5,379,000 pounds, or 3.7 per cent, are fillers, and 75,429,- 000 pounds, or 52.3 jx^r cent, are stemming grade or X group tobacco. Shade-grown wrapper stocks were a little over tiro million pounds lower than they were a year ago. The October 1st report shows a total of 9,535,000 poundB, 5,947,000 pounds of Connecticut Shade, and 3,5,'-H,O00 pounds of Georgia and Florida Shade. Of the total shade stocks reported 7,922,0(X) j>ound8 are reported in | the A group as being of actual w^rapper quality. Foreign-grown cigar-leaf tobacco stocks were re-j ported as 10,672,(KX) pounds on October 1, 1936. Of this total 7,852,0(K) pounds were Cuba (Havana) to-| bacco, 1,926,(K)0 pounds were Sumatra and Java to- bacco, 873,000 pounds were Philippine Islands (Ma- nila) tobacco, and 21,000 pounds were »i the following states: California, Illinois, Iowa, Lou i 'ana, Maryland, New Jersey, New York, Ohio, Orogt'ii. Pennsyh-ania, Rhode Island, Virginia, Wash- ing! in. Wisconsin. This law permits the manufacturer, and wholesaler of tr;i(le-marked products to contract with the retailer to 0 'ablish the resale price of its branded merchan- dise. The section giving teeth to this law, prohibits \s\\\U\\ and knowing violation of any such contract, wlu'liK'r the person so violating is or is not a party to the contract. The law was litigated in many states with conflict- ing I suits. The highest courts of California and Iliiiinis sustained its validity whereas, the Court of ApiM als of New York declared it unconstitutional. The Caiii'iiiia and Illinois cases were appealed to the Su- proiir Court of the United States, which Court by unaiiiinous decision, December 7, 1936, affirmed the Calit'rnia and Illinois decision upholding the consti- tuti' lality of the law, and in the opinion written by Just i' I' Sutherland definitely establishes a precedent whicli will serve as a landmark in the history of fair trad*' legislation. Section 2 of the Act which was upheld by the Su- preme Court of the United States gives manufacturers every right to control the retail price of their ''iden- tified" products, as a single contract in a state is bind- ing upon all persons in the state having knowledge of such contract. Thus, the manufacturer making a con- tract to maintain resale price of his commodity need but notify the trade that such a contract exists and every retailer oiTering the product for sale is legally bound to maintain the prescribed resale price. Retail Tobacco Dealers of America, will continue its eflPorts to secure passage of these laws in the other states and will further advocate federal legislation to supplement the state laws. It is hoped that the man- ufacturers of tobacco products will avail themselves of the many advantages this law affords with its resul- tant benefits to the retailer, by entering into wide- spread adoption of resale price maintenance contracts. Even though the New York Court of Appeals de- cided that section 2 of the law was unconstitutional, it never was repealed by the legislature. The opinion of Justice Sutherland in effect overrules the reasoning of the New York decision and therefore those agree- ments already consummated are, unquestionably, still in force, but for the sake of precaution and to get a fresh start we urge that new contracts be entered into in New York State. We have prepared model con- tracts for use in any of the states in which the law is in effect, and these forms are available to all on request. At 10c— rtfr•^1r/8<;y•^"/'•^"r»^1rr*>(1>V8^1^rs^1ri«\ti«^1fr^^ POSITION WANTED CIGAR SALESMAN COVERING EASTERN PENNSYLVA- NIA and Local Territory desires connection. Large following. Address Box No. 580, "The Tobacco World." CIGAR FOREMAN HAVING 6 YEARS' EXPERIENCE ON Automatic Machines, wants position. Also instructs beginners. Address Box No. 582, "The Tobacco World." VENDING MACHINES ADVANCE CIGARETTE k'ACHINES $19.50 each. ROWE 6 Column Cigarette & Match Vendors $38.50 each. Peanut Ma- drt^^ Amusement Pin Tables, Electric Cranes at low prices. NATIONAL, 2401-15 Chestnut Street, Philadelphia, Pa. TOBACCO WORLD Tlie National Tobacco Business Monthly A GOOD ADVERTISING MEDIUM 1937 WILL SHOW CIGAR INCREASE By H. S. Rothschild, President, Bajnik Cigars, Inc. IX pul>lisliO(l statomonts forecast iii •■ I i ; iiN^' ^^ *^i»' (Ni « PICK & PAT in ''PIPE SMOKING TIME'' with DILL'S BEST YELLOW JACKETS under the leadership of Bennie Krueger and the FOUR MODEL SMOKERS, the Landt Trio and White COLUMBIA BROADCASTING SYSTEM COAST-TO-COAST MONDAY NIGHTS Tune in with the increasing sales of • • • )ILLS BEST and MODEL TOBACCOS 1936 CROP ONE OF THREE SMALLEST SINCE 1921 T II Fi VXM\ tobacco crop, oil the basis of September Ist indications, was llic smallest since 1921 with tlic exception of the crops of 1932 and 1934, ac- (MHiliim- to the VXWi rei)ort of the Secretary of Agricul- lur. . It aniountcd to 1,142,9(K},000 pounds, or 11.9 pel ( cut. below tbe production of 1935 and 16.2 per cent. l)ol(»w the avera«i:e for the seven-year period, 1923-29. Drnimht conditions were mainly responsible for the re- (luciion. la many tobacco areas the acreage planted ex- cectlt'd that of 1935. Only the cigar binder, the cigar wra|tjM'r, and the Georgia-Florida flue-cured types slinv.i (1 an increase in production. The production of all III her types was much below that of last year, and the er cent, lielow those of 1935-36, were still 24.(i jter cent, above the seven-year average, 1923-24 to Vj'1\)-',M). The available supply is estimated at more thnfi ino million pounds above normal requirements for (1ort8 of uied tobacco in the last fiscal year were 32 per above those of the preciiould the weighted average price for all types of tohu< eo not fall below the August prices for the Georgia and I lorida flue-cured type and for the South Carolina Hue .11 red, the income to farmers from the sale of leaf Would be about equal to what it was in 1935. OUR HIGH.OBADE NON-EVAPOIATINO CIGAR FLAVORS Make tobacco melCow and smootli In charaotar and Impart a most palatable flavor FUYORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands AMTUN. AIOIIATIZEI. BOX FLAVOKS. PASTE SWEETENBU FRIES a BRO.. 02 Reade Street. New York The Standards of America Urillar^*! Rill Rm4 NlUi Gall ft Az*i SNUFF Eitl760 Est 1825 Eft 1851 ALL OF THE OLD ORIGINAL Maccoboys— Rappeea — Hl^ Toasts Strooil, Salt, Sweet and Plain Scotches GEORGE W. HELME CO. Ill fifth AvasM. New Yark CIGAR BOXES t^L AJc«BQ«la 4-ISa t&^^^ HgUhUAU VB% •sf-««i BAST war. "A business that isn't worth advertising ought to be advertised for sale". X5 POPULAR LEADERS By P. Lorillard Co. BEECH-NUT LEADER VAN BIBBER 5for10f BETWEEN THE ACTS 13«pkg. of fen SCHLEGEL LITHOGRAPHING CORPORATION \ BROADSIDES COUNTER / \ BOOKLETS DISPLAYS / 1 LABELS \ SCHLEGEL BLDC CARTORS / 1 WIHDOW \ 374-380 Second Ave. / CAR \ / DISPLAYS \ ITBW YORK / CARDS 1 / DIKECT MAIL \ Algonquin 4-9226-7 L POSTERS \ AUTOKRAFT CIGAR BOXES Boite Nature Cedar Chests Wrapped Are Outstanding In Ouality-Design-Cost AUTOKRAFT BOX CORP. Lima, Ohio Cbicago, III. Detroit, Mich. Hellam, Pa. Hanover, Pa, Philadelphia, Pa. Wheeliof. W. Va. CIGAR PROGRESS BOARD'S 1937 PROGRAM {Continued from Page 5) the Pennsylvania Hotel in May, 1936. This will be a second meeting of the same group. It will present an excellent opportunity to review the part played by the salesmen since the inception of this undertaking; also discuss the various projects of the future. We are of the opinion that these forthcoming con- ventions will prove to be a great milestone in the event- ful history of the tobacco industry and will contribute toward a better understanding of the many problems confronting it. The next annual convention of the N. A. T. D. to be held at the Hotel Commodore, New York, on Jan- uary 21-23, 1937, will mark the conclusion of five years of incessant activity. The history of the accomplish- ments of the X. A. T. D. is well known to everyone identified with any branch of the tobacco industry. It has endeavored in a most conscientious and construc- tive manner to render to its members and to the entire industrv a trulv beneficial service. It was fortunate in having the co-operation and support of a large number of representative individ- uals in the industry. To give all of them their justly entitled prominent recognition at this time would in- deed be a source of great delight to everyone identified with the work of the N. A. T. D. It is difficult, however, to accord honor to a large number of individuals at one time. Therefore, on the occasion of its fifth anniversary, the N. A. T. D. will tender a testimonial dinner and pay homage to five out- standing j)ersonages, whose positions in the industry' are admittedlv worthv of commendation and respect. These five gentlemen are: E. Asbury Davis, John H. Buys, llarley Jefferson, Joseph P. Manning, and George B. Scrambling. Prominent speakers on this occasion will be Major George L. Berry, co-ordinator for industrial co-opera- tion, and Edwin L. Davis, chairman of the Federal Trade Commission. t6 GEORGE HARRIS OLDEST SALESBIAN HATS OFF to George S. Harris, the winner of the Cigar Progress Board's contest to deter- mine which salesman in the United States has been promoting the sale of cigars for the longest period of years. At the age of 83, Mr. Harris is still in the harness, having been continuously in the cigar business for sixty-eight years, sixty-four years as a salesman. He resides at 26 Portland Street, Boston, Mass., and at present represents several Pennsylvania manufac- turers as a cigar broker. At the age of 15 he became aSk errand boy for the old Boston cigar firm of Sass- man Bros., and four years later became a full-fledged salesman. Only one year behind Mr. Harris in point of serv- ice was Louis Lerrson, 76, representing the cigar firm of E. Regensburg & Sons. He has been selling cigars for sixty-three years, and still enjoys his job. Third on the list of the old-timers is ** Uncle Ed" Wodiska, 82, a grand old figure of whom the cigar industry has every reason to be proud. He has been in there selling cigars religiously for fifty-nine years and is one of the best old troupers in the trade. Thg Tobacco World SALESMEN'S ACTIVE YEAR By Abe Brown, President, National Board of Tobacco Salesmen's Association. NINETEEN-thirty-six was a notable year in To- bacco Salesmen's Association circles. The aims — and purposes of the T. S. A. movement were I'ought sharply to the front and in bold relief during ;;.' year. In our own humble way in years past have we served the tobacco industry. \Vlien cigar consump- lion began to decline we concentrated our efforts firstly \i> halt the decline, secondly to reverse the trend. Since our finances wore always limited and still • to, our endeavors were perforce limited. Our con- uctive work was carried on with a minimum of ex- IMiidituro. In the early 1920s the N. B. T. S. A. tied ii|) Father's Day with the tobacco industry; several years ago, Ben Laschow now first vice-president of N. ]'.. T. S. A. sponsored a movement whereby we got the iinving picture industry to take the cigar out of the II nths of gangster characters and place the cigar into til.' mouths of gentlemen characters. Led by Irven Mnss and Joseph Ullrich, presidents of the Trenton and Newark branches respectively, a large group of pnlosmen invaded the N. J. State House and were help- ful in successfully fighting off state taxes on tobacco |)iuducts. These are but a few of the activities fos- toTcd by T. S. A. Socially, the most glorious affair that was ever staged in the tobacco industry was the twenty-fifth amiiversary celebration of the founding of the Tobacco Salesmen's Association of America, Inc., New York Branch number one. Held at the Hotel Astor in No- vember, the gniests included everybody who was some- body in the industry. Then again, there were the fif- t( (lith anniversary celebration by the Newark T. S. A. and the several affairs held by the Trenton, Philadel- pliia and Baltimore branches. The N. B. T. S. A., the several branches and the entire T. S. A. membership lent their every co-opera- tinn to the Cigar Progress Board, carrying out the plans for greater cigar consumption. How well we played our part, is evidenced by the upturn in cigar consumption this year. We all look forward to making much progress in 1037. The growing prosperity of the country should adfl impetus to our efforts to make ours a bigger and hotter industry. Salesmen have a very selfish inter- o-t in such an accomplishment, A bigger and better ill lustry means greater prosperity for our employers wliich in turn means greater earning power for sales- nioii. With the United States Supreme Court validat- inif the Fair Trade Acts in the several states, we, the salesmen, stand ready to co-operate with other trade 01 Irani nations: first to secure enforwment in those states that now have a Fair Trade Act on their stat- ute books, second to work for the passage of similar laws in states that have them not, and thirdly to urge manufacturers of tobacco products to adopt a firm re- sale policy on their branded products. With such de- sirod results accomplished we prophesy prosperous re- taiiers, prosperous jobbers and distributors, prosper- ous manufacturers and hence, prosperous salesmen. Sensing the need of a Tobacco Show for the pub- lic such as staged by the automobile, business-machines, rnoiorboat and other industries, the N. B. T. S. A. has arranged to stage such an exposition at the Hotel Astor May 12th, 13th and 14th. THE WOODEN BOX FOR CIGARS LENDS PRESTIGE AFFORDS BEST PROTECTION SPRUCE BOXES ARE LIGHTEST— BRIGHTEST Save Excess Freight and Express SPECIFY SPRUCE FOR YOUR BOXES UPTEGROVE LUMBER CO. 15 Washington St. Newark, N. J. CIGAR BOX LUMBER FOR 63 YEARS Eatabllihttl 1886 "BEST OF THE BEST" ""'---' "' A. SANTAELLA & CO. Office. 1181 BroMiwaj. N«w York City FACTORIES: Tampa and Ktp W«at, Fioridm 155 Mm Sired. N. Y. Gty lodostria 144, HaTua, Qiba HAVANA TOBACCO ROTHSCHILD-SAMUELS-DUIGNAN, INC. IvTT S. RttfacUi ftmkm. ntN Sandf , TuBt^xwim Otm. W. DwfMi. Sec imI Troi. Tobacco Merchants' Association Registration Bureau, new^ork city Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), Search, (see Note B), Transfer, Duplicate Certificate, $5.00 1.00 2.00 2.00 Note A— An allowance of $2 will be made to members of the Tobacco Mer* chants' Association on each registration. _ Note B— If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than ♦"fntT (20) titles, but less than thirty-one (31), an additional charge of Two Dollars ($2.00) will be made and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. A. M. Goehring, NEW REGISTRATION ADAM & EVE: — 46,581. For all tobacco products. Miami, Fla., August 3, 1930. TRANSFERRED REGISTRATIONS PANIC: — 9152 (Tobacco Leaf), lor cigars, cheroots, smoking and chewing tobacco. Registered November 1, 1894, by Ruhe Bros. Co., Allentown, Pa. Transferred to Geo. W. Zimmerman, Allen- town, I'a., and re-transferred to George \V. Zimmerman, Inc., Toledo, Ohio, November 27. 1«>3(). COSTA DE ORO: — 46,577 ( Ti bacco Merchants Association). For cigars, cigarettes, cheroots and tib.ui o. Rc-registcred by Consoli- dated Litho. Corp., Brooklyn. X. Y.. October 22, 1936 (Originally registered April 18, 191)4, by the American Litho. Co., New York, N. v.. predecessor> of the registrant). Transferred to Petri Cigar Co.. >an Francisco, Cal., November 17. 193(). PERSONALITY:— 16,376 Crubacco \Vorlrk, N\ Y., and re-transferred to Korn-Stewart Cigar Co., Inc., New York, N. Y., October 6. 1936. LADY DEVONSHIRE:— 24,569 ( Trade-Mark Record). For cigars. Registered Mav (>. 1901, by (icorge Schlegel, New York, N. Y. Through mesne transfers acquired by the F. R. Rice Mercantile Cigar Co., St. Louis. Mo., and re-transferred to the Deisel-Wem- mer-Gilbert Corp.. Detroit, Mich., April 26, 1936. AGENT:— 14,824 (Tobacco Leaf). 19,884 (U. S. Tobacco Journal), 18,871 (Trade-Mark Record), and 111.763 (U. S. Patent Office). For cigars. Registered March 9. 1898. and August 1, 1916, by the F. R. Rice Mercantile Cigar Co., .'^t. Louis. Mo. Transferred to the Deisel-Wemmer-Gilhert Corp.. Detroit, Mich., April 24. 1936. MERCANTILE:— 18,279 and 45,559 (U. S. Patent Office), and 12,353 (Trade-Mark Record). For cigars. Registered August 5, 1890, August 22. 1905. and January 12, 1893, respectively, by F. R. Rice Mercantile Cigar Co.. St. Louis, Mo. Transferred to the Deisel- Wemmer-Gilbert Corp.. Detroit, Mich.. April 26, 19.36. RE-REGISTRATION OF ABANDONED OR UNUSED TRADE-MARKS Notice is hereby given that an application has been filed with tis for the re-registration of the following trade-mark and that same will be re-registered unless we shall be advised of the existence of any valid rights thereto, by written notice setting forth specifically the basis of such claim on or before the registration date set opposite the trade-mark. . „^ ,„., IL BERSAGLIERE December 30. 1936. OAKIE ON CAMEL CAEAVAH JACK OAKIE as star. Bonny Goodman's Band, and George StolFs Orchestra, in addition to weekly pniest artists, are included in the new **Camel Caravan" series starting: over the nationwide Columbia network Tuesday, December 29, under the sponsorship of E. J. RejTiolds Tobacco Comijany. The new "Caravan*' will continue to be broadcast each Tuesday from 9.30 to 10.30 P. M., Eastern Standard Time. R. J. Reynolds syionsored Walter 0*Keefe over the Columbia network for two consecutive years, and inaugurated the hour-long show from Hollywood on June 30, 1936. William Esty & Company is the agency. j8 SEES INCREASED BAYUK SALES By A. Joseph Newman, Vice-President and General Sales Manager, Bayuk Cigars, Inc. 1D0 not think it unduly optimistic to say that 1937 will be one of the best years the ciiiar industry has seen in a long time. I base this o])inion (m the events of 1936. Cigar production has shown an almost uninterrupted rise throughout tlie year. In fact, cigars have been one of the noteworthy lea29. The imblic is gettin- more cigar value for its mcmey and better service t.)- dav than ever before. Never have deah'rs been more J aware of the necessitv for keeping their stock m con- dition. And certainlv never before lias more aggres- sive sah's effort been put ])ehind cigars. All these factors will contribute towanls making more men smoke more cigars during 1937. At Bavuk C^igars, Inc., this confidence is reflected in the most extensive promotion plans we have ever made We fullv expect 1937 to be our biggest year since the foundation of the company forty years ago. TOBACCO TRADE ORGANIZATIONS TOBACCO MERCTANTS ASSOCIATION w York N Y Treasurer CHARlS DUSilklND. NeV York. N. Y. Co«„«l and Managing Director Headquarters. 341 Madtson Ave., New York City RETAIL TOBACCO DEALERS OF AMERICA, INC. V^^LLIAM A. HOLLINGSWORTH. 233 Broadway. New York. N. Y ....President CIIFTORD N DAWSON. Buffalo. N. Y Executive Vice President JAMES C. THOMPSON. Chicago. Ill Treaaoref ASSOCIATED CIGAR MFRS. AND LEAF TOBACCO DEALEK JOHN H. DUYS. New York City p-iv:-?"'"!^! ! kiLTON RANCK, Lancaster. Pa ^F.r.t Vicejres Jen D EMIL KLEIN, New York City Second Vice-Presidert LEE SAMUELS. New York City SecreUryTreasur r NATIONAL BOARD OF TOBACCO SALESMEN'S J ASSOCIATIONS ABE BROWN 408 Market Street. Newark, N. J Preside lOSEPH FREF;MAN. 615 West 150th Street. New York City.. First Vice-Preside frRA»rK SOBEL. 72 Williams Street. Newark, N. J ^"*" ALBERT FREEMAN. 25 West Broadway. New York City TreM«r r THE NATIONAL ASSOCIATIONS OF TOBACCO DISTRIBUTORS. INC. F A<;BURY DAVIS, Baltimore, Md Preside..! TOSEPH KOLODNY. 200 Fifth Ave.. New York. N. \ Secreta-/ GEO B. SCRAMBLING. Clevelaml. Ohio Ttmmrtr UNITED STATES TOBACCO DISTRIBUTORS ASSOCIATION^ JOHN F. BROWN , .••;■.■• c**!^*" HERMAN H. YAFFE. 301 Fox Building, Philadelphia, Pa Secreta;, RETAIL CIGAR STORE ASSOCIATION OF PHILADELPHIA MORRIS LEVITONE • ■^. ■•;...■•.■.""..•..••■. ••"•••. ^**!f!"J SAMUEL MAGID, 2001 N. Mer»lne St., Philadelphia, P« Secretory The Toh9Cco World LIBRARY HECEIVED FEB 8 1937 U. S. Oepartment ol AgHcnUBt FEBRUARY 1937 In This Issue TOBACCO INDUSTRY HOLDS ANNUAL CONVENTION IN NEW YORK ESTABLISHED 1681 TOBACCO TAX COLLECTIONS GREATEST IN HISTORY OF REVENUE BUREAU CIGAR WITHDRAWALS FOR MONTH OF DECEMBER 1936 A SPLENDID YEAR FOR TOBACCO TRADE THE TALK OF THE TRADE HoBART B. Hankins — EditoT Associate Editor — ^John Cleasy i Copjright 19J7. Liggett & MvrRs TnPAf co Cow Lpt, the good t/iiftgs 1/ smoking can give you THE TOBACCO WORLD VoL 57 FEBRUARY 1937 No. 2 THE Convention of the tobacco industry spon- sored by the National Association of Tobacco Distributors, Inc., which has just come to a close at the Hotel Commodore in New York City, was prob- ably the largest and most enthusiastic gathering that the industry has ever known. Representatives came from the Pacific Coast and from other distant points in substantial numbers. The banquet which brought the Convention to a close had an attendance of more than one thousand who enjoyed an entertainment program that exceeded by far anything the Association has ever presented. It was a splendid tribute to the efforts of Joseph Kolodny, and those of the industry who con- tributed their services to assist him. WHEN the cigar and other tobacco products statistics for January are released it will pr()!)ably be found that as usual there has Itcen a sharp decline as compared with December. This naturally follows as the aftermath of the holiday sea- son, when all tobacco products are purchased with a Uberal hand and sent as gifts to friends who smoke. Retail cigar and tobacco sales during the past Christmas probably reached the highest mark in many years, which must be highly gratifying to all branches f the industry. o OUT in Lima, Ohio, Fred W. Cook, president of the Autokraft Box Corporation has given an impetus to the real estate market in that city by his recent purchase of the Old National City Bank Building, a 14-story structure only ten years old, previ- ously owned by the Northwestern Mutual Life Insur- ance Companv of Milwaukee, Wis. The building was erected in 1927 and is said to have cost $1,000,000. The name of the building is to be changed to ♦*Cook Tower". The Cook family has been intimately associated with the progress of Lima business and industrial firms since 1879. Mr. Cook says that no change in the management ^licy is contemplated at the present time, and the purchase of this building is an example of his confi- dence in Lima. The building, with a frontage of 50 feet and a depth of 200 feet, has 48,(KW square feet of rentable area. The structure was acquired on October 31, 1932 by the insurance firm. The major portion of the ground floor of the struc- ture, which is one of the most beautiful in Ohio, for- merly was occupied by the Old National bank. Since the bank crash the spacious room, completely equipped with fixtures, has been vacant. THE flood waters which have roared for more than a week down the Ohio Valley brought devas- tation to many of the tobacco cities and towns of Kentucky, and ruin to nmch of the tobacco stocks stored there. At this writing it is impossible to esti- mate the damage. It will probably be the largest in the history of Ohio River floods. Tobacco sales were discontinued at the various markets with no indica- tion of when they would be resumed. The United States Government supplemented by the Red Cross and other relief agencies, have spared no effort to alleviate the situation of the unfortunate people in the stricken areas. In fact the entire nation has risen to meet the emergency with food, clothing and money to minimize with the* least delay the criti- cal condition of the tens of thousands of distressed people who are in dire need of immediate medical and financial aid. AMONG the many splendid evidences of the s])irit of American business when called upon to meet an emergency, is the prompt action taken by the Brown & Williamson Tobacco Corpora- tion of Louisville, Ky., when the great flood descended on that city. It has been housing tw^o thousand refu- gees in its Louisville, Ky., plant and feeding them at the company's cafeteria. It is the dissemination of facts such as this that bring to the general public the full knowledge that cor- porations do have a soul. The great business of this country never have failed in doing their full part in such catastrophes. And that is why we are proud of the opportunity to stand, even in a pouring rain, with head uncovered when the Flag goes by. It is a privilege which all do appreciate, to be a citizen of these United States, IT IS interesting to note that while there has been a decline in the importation of Manila cigars the loss has been largely in the tw^o for five-cent class, Class A. The cigars from all other classifications have stood up to an encouraging degree. In the Class D and E brackets there has been a noticeable increase. Evi- dently the cigar smoker in the United States has come to learn that the higher grades of the cigars from the Philippine Islands are quality cigars and well worth the price asked for them. GOING BACK to the first National Tobacco In- dustry Week and the Fifth Aniversary Con- vention of the N. A. T. D., we also have to go back to Joseph Kolodny, who has made an impressive statement about the results to be obtained from these annual conventions. We quote him in part and endorse what he says : TU TOBACCX) WOELD {t.UbliA«d tW) it r^UAmd by Tobweo World CorporitioB; Hobart B. H.nkini. President and Treaiurer; John Owjr. S^r«t«ry. (mm, m Ck>M^* SM^ PWI«I«lphl*. P*. IMUU BonthlT. Subtcnptioot. .TtiUble only to tho.e tngmgtd in the tobacco industry or trade ^.OD a year. 15 CMta » ^Sii^^i m^. E.U«d a. .^«1-.U- 1^1 -^t^. Dmrnnkm ». USPb •• th. Pwt Offict. Philadelphia. Pa., under the Act of March 3. l«79. **My hasty conclusion is that a National Tobacco Industry Week be set aside annually durin.s: which time all important industry conclayes should be held. It has been my constant contention that there are no demarkation Tines as between one branch of an in- dustry and another. Their interests are integrated. The success of one measures the success of the other. The downfall of one branch cannot help but impair the foundation of the other. . "Every issue that came up at the several business sessions has been faced and dealt with in a straight-for- ward, tolerant, courageous and fearless manner. Big men, small men, representatives of large firms, and small firms were met on an equal footing in all the week's activities. Every one was given a patient and welcome hearing. Every one was accorded identical and generous attention. * This should be the aim and purpose of anv association's co-ordinated endeavors. "The N. A. T. D. is pleased to have made this contribution to the industry. We are grateful for the confidence, support and loyalty bestowed upon us and all other branches of the industry on the occasion of the first National Tobacco Industry Week. "The furtherance of any movement embracing all divisions of the industry is hazardous and tends to tax the physical and financial resources of the individual or group assuming leadership. In this case, it is in- deed a tribute to the industry to affirm that since the inception of the program until its conclusion, this office, our entire staff, and myself have invariably re- ceived the co-operation and encouragement of every branch of this and allied industries. "The Board of Directors of this Association, its Officers, its field and office staffs and its humble sec- retary extend their felicitations and heartfelt gratitude to everyone who — directly or indirectly — aided the suc- cessful'culmination of a stupendous undertaking.'* H. S. ROTHSCHILD, president of Bayuk Cigars, Inc., a vigorous supporter of the movement, said: "Why shouldn't we get together?" he asked. "Our interests are interdependent. We decided that the larger share of the burden must be carried by the larger manufacturers. They responded beau- tifully. There has been no coercion whatever, and there has been no difference between the treatment of the man who paid little and the man who paid much. We have made mistakes, but we have corrected them and gone ahead. We started in a rush and we have kept the rush up, and we have done things. I subscribe heartily to the work done and the motive behind it. The management is in competent bands, and I think we have done well." ALLAN C. DAVIS, of E. A. Davis & Sons, and president of N. A. T. D. said: "There has been no outstanding organization of cigar manufac- turers," he declared, "and to do successful associa- tional work, the industry must be organized from top to bottom. We have hitherto had no such co-ordinating force as the C. P. B. which came at an opportune time, when production figures over a long period of years had been extremely discouraging. There has been vast improvement in that respect in the past few years, and while we do not claim that the C. P. B. did it, it did its share and is entitled to share in the satisfaction. Among the things that it has done is the spreading of correct information to salesmen and the stressing of the importance of cigars to the jobbing trade. We are fortunate to have the C. P. B. ; the work it has done has been enormously valuable. On behalf of the cigar job- bers of the country, I beseech you to support this valu- able institution, which you cannot afford to neglect." \ BE BROWN, heading both the salesmen's asso- /\ ciations and Bayuk 's branch in Newark, said: ^ ^ "A few years ago the average salesman was pessimistic about his future in the industry and the future of the industry itself. 'What's happening! was the (piestion in their minds. Pessimism grew among them, and we lost a lot of good men from our profession because they thought the cigar business was doomed and that they 'were doomed along with it. We had salesmen's organizations, but they were not equipped to do the job of stemming the tide. Then in VXVA we found a man who understood the situation and was willing to devote his time and effort to the task of bettering conditions. I refer to Joseph Kolodny. There was a gradual development, and in May, 1936, the C. P. B. was born. Today the average cigar sales- man is happy to be in the industry, which has revived and is growing, and he sees possibility of greater and greater prosperity and enlarged emoluments. Their heads are up; they have become cigar minded. The C. P. B. has the right to throw out its chest. The industry is no longer on the way out; it has rebounded in grand stvle. I hope Joe Kolodny will keep up this good work 'until we have a bigger and better cigar business." FLYING citrars from another country into England without the formality of paying the customs duty a])pears to be a rather expensive method of im- l»orting cigars int(. that country. Recently an aviator Hew one liiindred and six boxes of cigaas from Belgium to Enghiiid. . 1 , The ah-rt customs officials caught up \yith the air- man and others t<» whom he delivere. Addresses by a group of prominent N. A. T. D. nieinbers on a selected series of subjects. C. Consideration of proposed legislation (state and national). 1). The Robinson-Patman Act. Friday evening was reserved so that manufac- turers exhibiting at the convention might have the op- portunity to meet and greet all the delegates to the gathering. Third Session — Saturday Morning A. Address by Judge Ewin L. Davis, chairman of the Federal Trade Commission. B. Presentation of merchandising plan designed to rehabilitate the independent retailer of tobacco products, by Joseph Kolodny. C. Address by prominent N. A. T. D. members on selected subjects. Fourth Session — Saturday Afternoon A. Cigar Progress Board — Joseph Kolodny. B. Reports of resolutions and nominating com- mittees. C. General discussion of a variety of pertinent topics ill which all members are invited to participate. D. Criticisms and suggestions, E. Convention adjourns. Officers of the National Association of Tobacco Distributors for the ensuing year were chosen by the directors at a closing session of the convention. They are: Chairman, board of directors, Joseph P. Manning, Joseph P. Manning Co., Boston, Mass. President, Allan 0. Davis, F. A. Davis & Sons, Baltimore. Md. Senior vice-president, Edmund C. Dearstyne, Dear- styne Bros., Albany, N. Y. Second vice-president, Alex Schwartz, Keilson Ci- gar Co., Cincinnati, Ohio. Third vice-president, Jonathan Vipond, Scranton Tobacco Co., Scranton, Pa. Fourth vice-president, Sam Grossman, Chicago To- bacco Co., Chicago, 111. Fifth vice-president, Fred Winter, Winter Cigar Co., Denver, Colo. Treasurer, George B. Scrambling, Cleveland, Ohio. The following directors were elected for a term of three years : (Continued on page 18) Cigar Manufacturers Organize OFFU'ElxS and diroctors wore olocted and the in- corporation of the Association and the establish- ment of a New York office authorized. WhiJe there are no innnediate ]>ressinu- probh^nis to which the association's activities will l)e directed, it is intended to provide an elTectivc vehicle to deal with all iirohlenis confronting' the inle of contending and competing with the modern department store: the efficiently managed chain store; the super market; the vending machine; the co-operatives; the modern trailers and a number of other media of retailing which have arisen duri^ the past decade. Manv of us appear to be content with the belief that, granted i)roper legislation (*'with teeth in it"), it will tend to restore and sustain the small merchant. (Continued on Page 16) All Cigar Classes Gain in Dec. Even Class B Included in Advance; Cigarettes Register Another Big Gain; Large Cigarettes Alone Down EVERY classification of tobacco products, with the single exception of large cigarettes, regis- tered a gain in December 1936 over the corre- sponding month of 1935, it is revealed by the supple- ment to the Tobacco Barometer, issued by the Tobacco Merchants Association. The percentages of gain ranged all the way from 1.39 per cent, for snuff to 67.57 per cent, for Class E cigars. In cigars, the month achieved the unusual record of a gain for every class, even Class B, which has been marked with the minus sign for lo, these many months. Cigars totaled 383,326,527, compared to 330,321,- 259, an increase of 53,005,268, or 16.05 per cent. This takes into account a decrease for the month of 38.58 per cent, for Philippine products. Class A led in volume of gain, its total of 324,731,- 765 being a gain of 44,015,425, or 15.69 per cent. Class C was second in volume of gain, its total of 50,130,046 being 7,949,248, or 18.85 per cent., better than the previous year in the same month. Class B was third in volume of gain, with a total of 4,962,913, compared with 4,424,593, an increase of December, 1936 Cigars : Class A — United States 312,717,335 Puerto Rico 3,656,750 Philippine Islands ... 8.357,680 Total 324.731,765 Class B — United States 4,936,500 Puerto Rico 23,450 Philippine Islands ... 2,963 Total 7. 4,962.913 Class C — United States 50.076,880 Puerto Rico 38,750 Philippine Islands . . . 14,416 Total 50,130,046 Class D — United States 2,874.775 Puerto Rico 600 Philippine Islands ... 620 Total 2,875,995 Class E — United States 625,808 Puerto Rico Philippine Islands ... Total ^ 625.808 Increase or Decrease Quantity Per Cent. + 49,147.255 101.100 5,232,930 18.65 2.84 38.50 4- 44,015,425 15.68 + 622,637 80.950 3,367 14.43 + 538,3^ 12.17 ■f 7,^6.538 11,000 26.290 18.97 + 7,949,248 18.85 + + + 248,703 MO 6^ 9.47 4- 249.923 9,52 + 252,352 67.57 + 252,352 67 J7 538,320, or 12.17 per cent. Fifth in volume of gain and first in percentage of gain was Class E. Its total of 625,808 compared with 373,456, an increase of 252,352, or 67.57 per cent. And last both in volume of gain and percentage of gain, but fourth in total volume was Class D. Its total of 2,875,995 compared with 2,626,072, an increase of 249,923, or 9.52 per cent. Rounding off the cigar increases, little cigars reg- istered a total of 11,712,930, compared with 8,933,920, an increase of 2,779,010, or 31.11 per cent. Ciirarettes reached a total of 13,245,988,543, com- pared with 9,841,139,090, an increase of 3,404,849,453, or 34.60 per cent. A whale of a gain ! Large cigarettes, the only classification which failed to register a gain, showed a total of 247,146, as against 300,268, a decline of 53,122, or 17.69 per cent. Snuff totaled 2,945,278 pounds, compared with 2,904,780, an increase of 53,122, or 1.39 per cent. And manufactured tobacco totaled 23,346,275 pounds, as against 20,191,573, an increase of 3,164,702, or 15.67 per cent. December, 1936 Total All Classes: United States 371,231,298 Puerto Rico 3.719.550 Philippine Islands ... 8,375,679 Grand Total 383,326,527 Little Cigars: United States 11,552,930 Puerto Rico 160,000 Philippine Islands ... Total ~, U,712,930 Cigarettes: United States 13.245,526.043 Puerto Rico 320,200 Philippine Islands . . . 142,300 Total 13,245,988,543 Large Cigarettes: United States ....... 227,146 Puerto Rico 20.(K)0 Philippine Islands ... Total 247.146 Snuff (lbs.): All United States .... 2,945,278 Tobacco Mfrd. (lbs.): United States 23.356,275 Philippine Islands ... Total 23.356,275 Increue or Decreue Quantity Per Cent 4- 58,257.485 18.61 + 9.750 0.26 — 5,261,967 38.58 + 53,005,268 16.05 + 2,619,010 160,000 29J2 + 2,779,010 31.11 3,404,702,753 159,550 12350 34.60 + 3,404,849,453 34.60 — 53,122 18.95 . — 53,122 17.69 40,498 U9 + 3,164,702 15.67 4- 3,164.702 15.67 T*« T^mt9 World Cigars are the Q1081 pleasurable ■ad economical form of smoking. BAYUK BULLETIN DeToted to the best interest* ofthemenwho • ell cigars. first Issued 1929 FEBRUARY, 1937 Prepared twice a monih PHULOFAX (The Retailer^ 8 Friend) SAYS A salesman said — *'Gee, I had a good time at our Sales Convention". A SALESMANsaid— "Man, but I sure got a lot of new selling slants at our Sales Convention". One of the most unfortunate things in l!t'e is that some of us do not ap- preciate what we've got until we lose it— whether it be a good home, good partnts or a good job. Only a Know-It- All has a closed mind, but he calls it the "courage of his convictions." Have a mind of your own, but keep it open! (*r.e dealer said — "For Christmas, 1 didn t display the popular brands of products ... I had some brands I wanted to push because they cost me less money. I don't think Christmas 193'". sales were up to expectations." A Merchant said — "I believe in giving mv customers what they want when ihi want it ... I featured brands whicfi my customers most preferred. ... I figure I make money as a sell( r not merely as a buyer . . . Christmas 1936 was the biggest 1 ever had" _o_ February 12th and February 22nd are nn the calendar as Holidays . . . two trood occasions to limber up on our ' igars-by-the-Box sales talk! \V,,rking for and getting a sales in- crea; e in January is just as important as tryu^ to get one in December. He quit cigar smoking on January 1st and came back to life on January 2iid. _o_ "Gotta work one Saturday more this January than last January," crabbed the i'essimist. "One more Sunday to rest this Jan- uary than last January," chirped the Optimist. — o^ "Hne resolution I made, Phil, which is Working like a charm ... I start our sales mating right on the dot and terminate it right on the dot," wri s a jobber who is kind enough ank Phil for suggesting regular meetings and making them help- iHtead of just critical. u're mighty welcome, O. M. C. you next week! to t 8al< ful Set- ' i started my boy to smoke dgars ^'t years ago . . . this year he gave »«• I box of 50 cigars for Christmas ana smoked at least 30 of them him- ■elf Was I sore? No, I wasn't be- cau f» I felt good at having made him • < IGAR smoker." That's what L. R. I , an old ciear salesman remarked to I hil. And Phil says to him, "U R A ( B & 1 M 4 U". D. B. L M997. DAILY DOING DOES IT By FRED E. BRO^TV Here's a story that we heartily recommend to every salesman who aspires to be more than an order taker. The author, who is himself a salesman— and we mean SALESMAN — has packed a whole encyclopaedia of good sense into two-minutes* reading time. THE EDITOR Scene: The sales manager's office. Time: January, 1937 Sales Manager: All right, Jones, let's see. Your sales last year were — well, here are the figures. Not so bad. But what are you going to do this year? Salesman: Suppose I say I'll beat those figures by twenty per cent. Sales Manager : Fine. But how are you going to do it? Salesman: Well, I've worked out a little system that I'm go- ing to try this year — a sort of daily quota for myself. Here' the idea. There are only 365 days in the year. From these I deduct 52 Sundays and the 9 holidays we observe here in this town. Dur- ing July and August we are closed Saturdays, and I work only half a day Saturday during the rest of the year. After mak- ing all these deductions, it boils down to 273 full working days. Now I divide my year's quota by 273, and that gives me my daily quota. I may even go a bit further. Say that each working day I put in a minimum of 8 hours. Eight sixes are forty-eight — that's 480 minutes. And that means just so many sales — well, not every minute, but so many sales per hour. Some days, of course, I may have to work a bit over- time to make up my hourly aver- age. If I beat my quota day after day, that's an ace in the hole and I have earned my vacation. If I don't make my quota — well, mayb« my figuring was wrong or I was just lazy. That's for you to decide. Sales Manager : You've got the right idea. Stick to it, boy, and you'll win. Good luck to you. Salesman : Thanks, Chief. Now I better get busy on my first day's quota. talk about strip POKER! Here's a true story, with a moral plainly visible at half a mile on a foggy day. In a certain city there are six breweries. For a long time it was the custom of each of these brewers to send out their salesmen on a daily round of the tap rooms, with a regular gamb- ler's roll of dollar bills in their pockets. The instructions were for the salesman to order up beer for all the customers at the bar, pay for it with dollar bills and tell the bartender to keep the change. One day the brewers woke up to the fact that this pretty little game was costing them hun- dreds of dollars a week — and Successful Merchandising Find out what goods the public wants, stock those goods, and tell the world you have 'em. That's the whole theory of good merchandising in a nutshell. The progressive cigar mer- chant is the one who specializes on popular brands, displays these brands prominently, and doesn't forget his window posters. getting them precisely NO- WHERE. _ They, very sensibly got to- gether around a friendly table and agreed to stop squandering profits in a vain attempt to buy business. And that reminds us of our favorite theme song. Why can't all the cigar merchants in your city get together and say, "No more price cutting"? Every price war is ft game of strip poker, with old John Bank- ruptcy holding ail the cards. Every player, before he starts, knows (or he should know) that he's going to lose his collar and tie, if not his shirt. He's lucky if he doesn't have to go home in a barrel. BATUK BBANDS 6LILO BDSINIS8 Bayuk Phillies (BAYUK PHILADfcLPlUA 1 1 Havana Ribhca Mapacuba Charlet '" Prince Hamlet ■■*■!■»> » *^^,*-. l!2Ei)j iKumi. usriiiriti iiVTT ■»H. 1. «<] 1-i 1*C^ ^Mfc « 1 ■ • . 4 ij^.'. ""^wwneaiwny 0= I "MnODCOB i # ,' -^ Vu tli(iBISaiQj.SQft r GOOO CiGRP ^ w ' - ^ ^ f '. £--'" /" -" « - AMOXO those in attoiulanee at tho convention wore: 1. T. Weiss, Leonard Abramson, John Abramson and Ernest Al)rahanmon (I. J. Abrahanison), Philadelphia; J. Fendrich (Anchor Cig. Co ) Younifstown, ().: P. Andreoli (P. Andreoli Co.), Lowell, Mans.: Lloyd K. Black, N^-w Yoik ; Mr. Cala- han (Atlantic Tobacco Co.), Wildwood, N. J. ; M. Attea (M Attea & Bro.), Buffalo, N. Y.; A. A. Montebello (Auburn Tobacco Co.). Auburn, N. Y.; J. Glen Briggs (B B & F. Co.), Greelev, (Vdo.; J. F. Banibas (J. t. Banibas), diicago, 111.; R. Buchan (M. H. BarnettJ, Springfield, Mass.; N. Baylin, Chester, Pa.; Chas. F. ^ -' y r*- -'•P^i -. Just a part of the huge throng It attended Distributors' Banquet Becker (Chas. F. Becker Cig. Co.), Detroit, Mich.; Arthur E. Bernd (Arthur E. Bernd, Inc.), Hartford, Conn.; M.J. Birnberg (R. Birnberg & Sons), St. Paul, Minn.; C. H. Blackwell (J. S, Blackwell & Sons), Alex- andria, Va.; Michael Bloom (S. Bh)onj, Inc.), Chicago, 111.; S. Bloonienstein, Vineland, X. J.; B. M. Hams (H. P. Brewster Co.), Rochester, X. Y. ; E. X. Adams (Wm. F. Brockmeyer Cig. Co.), St. Louis, Mo. Mrs. Frank DuTeil (F. A. Brown Tobacco Co.), Lincoln, Xebr. ; Albert Bruggor (A. A. Brugger), Erie, Pa.; Robt. F. Burnett (R. I). Burnett Cig. Co.), Bir- mingham, Ala.; Albert Cassel and Sam Cassel (Sam Tkt Tobacco World J. S. de Ben (Crescent Cig. Co.), New Orleans, La.; Chas. Eden (F. 11. Crygiert Tobacco Co.), Hartford, February, tgsT v< ■' 't*"-.' c^- ^« 'an? ^v Conn.; Nelson Eberbach (A. P. C^umingham Co.), Philadelphia, Pa.; Louis Dankner (Dankner Bros., Inc.), Boston, Mass.; Bert. G. Daudu ity (Daugherty- Davis), Youngstown, Ohio: E. F. Hi-iuard, Frank Fischer, Allan C. Davis, W. C. Evan-. M. B. Loovis (F. A. Davis & Sons), Baltimore, Md. E. C. Dearstvne and James E. I)« ..rstyne (Dear- stvne Bros. Tobacco (N).), Albany, N. i.; A. E. Khol- 1h'p!> (William Deiches & Co.), Haiti.; .»re, Md., and Washington; Stephen P. Kaloss (Derva Tobacco Co.), Seranton, Pa.; David (iross and Arthu: Haas (C. J. (Continued on Page 18) tt 10 14,736,702 Cigars Smoked Each Day That Was the Average for Last Year; Class C Highest in Gain Percentage; Cigarettes Reach Staggering New High ^mmmmmasM A TOTAL, in round numbers, of five billion, 394 million cigars were withdrawn for consumption during the calendar year 1936, according to the latest supplement to the Tobacco Barometer, publica- tion of the Tobacco Merchants Association. And that means that during last year Americans smoked an average of 14,737,702 cigars a day. The year's total figure, broken down into trade packages, represents 1,078,800,000 five-packs, or 215,- 760,000 fortieths, or 107,880,000 twentieths. The gain over 1935, which was 362,663,304, repre- sents 72,332,660 five-packs, or 14,466,530 fortieths, or 7,233,265 twentieths. The average dailv consumption for the year, 14,- 737,702, represents 2,947,540 five-packs, or 589,500 for- tieths or 294,750 twentieths. This, in turn, represented a daily gain of almost one million cigars, or 200,000 five-packs, or 40,000 for- tieths, or 20,000 twentieths. ^ ,rr,n Class A led in volume of gam, its total of 4,749,- 547,235 comparing with 4,434,011,695, an increase of 315,535,540, or 7.12 per cent. . Class C, however, led in percentage of gam and was second in volume of gain. Its total of 544,386,174 Calendar Y«« Increase or Decreaw 1936 Quantity Per C«it. Cigars: Class A — United States 4.540.846,635 + 371303 135 8.91 Puerto Rico 44.846.455 — 12.838,445 2226 Philippine Islands . . . 163,854,145 -~ 42.929,150 20.76 Total 4,749,547,235 + 315,535,540 712 Class B— United States 53.052.0^ - 12,516,476 19.09 Puerto Rico 1,183,700 - 552,250 31.81 PbO^ine Islands ... 351,655 + 12.641 Total ^ 54,587,432 — 13,056,(^5 19.30 Class C — United States ....... 543,663,438 + 57,986.6^ 11.94 Puerto R.CO 505,0W - 130,300 Philippine Islands ... 217,736 — 16,614 ^^_^^ Xoul ~ 544,386,174 -|- 57,839.776 11^ Class D— United States 40,652.058 + 2,142,1^ 5.56 Puerto Rico 600 — l.WU Philippine Islands 131.781 + 96,973 Total ' 40.784,439 + 2,237,203 5.80 Class E— ^, ^,_ United States 4,684.543 + 99,325 2.17 Puerto Rico •••• '"VU^ Philippine Islands ... 9,235 + 7,b^b Total 4,693.778 + 106.870 2.33 compared with 486,546,398, an increase of 57,839,776, or 11.89 per cent. Class D was third both in volume and percentage of gain, its total of 40,784,329 comparing with 38,547,- 236, an increase of 2,237,203, or 5.80 per cent. Class E was fourth in its showing, the total of 4,693,778 comparing with 4,586,908, an increase of 106,870, or 2.33 per cent. . ^ v And the total of Class B, the only one to decline, was 54,587,432, as against 67,643,517, a loss of 13,056,- 085, or 19.30 per cent. Little cigars also lost, the total of 181,196,622 com- paring with 181,683,028, a decrease of 486,406, or 0.27 ^ Cigarettes established a new all-time high mark with a total of 153,171,800,513, compared with 134,- 612,865,177, a gain of 18,558,935,336, or 13.79 per cent Large cigarettes declined 2,865,857 compared with 2,914,723, a loss of 48,866, or 1.68 per cent. Snuff gained 2,023,522 pounds, or 5.61 per cent.— the total being 38,099,956 compared with 36,076,434. And manufactured tobacco gained 5,339,925 pounds or 1.76 per cent.— the total of 309,589,540 com- paring with 304,249,615. CakiMlar Year Increase or DecresM 1936 Quantity Per Cent. Total All Classes: United Sutes 5,182,898.751 + 419,014,804 «.80 Puerto Rico 40.535.755 — 13,522,895 ^.52 Philippine Islands ... 164,564,552 — 42.828,605 20.6S Grand ToUl 5.393,999"!o58 + 362.663.304 7M Little Cigars: ^^^ United States 179.054.222 - 178.806 0.10 Puerto Rico 2,142,400 - 307.600 12.56 Philippine Islands ... *"•" ToUl 181.196.622 - 486,406 0^ Cigarettes: .._« United States 153,166,336,093 + 18.558,594.836 13,79 Puerto R.CO 4.640,400 + HVA\n Philippine Islands ... 824,020 — 831.310 Total .153.171,800,513 + 18.558.935.336 13.79 Large Cigarettes: United States 2.479.857 - 108.566 4.W Puerto Rico 386,000 -H 66,000 20.63 Philippine Islands ■— "'■'^ •*"•• Total 2,865.857 - 48^66 IM Snuff (lbs.): _„ AH United States .... 38,099.956 + 2.023.5^ iSl Tobacco Mfrd. (lbs.) : United States 309.589.530 + 5.339.921 U6 Philippine Islands . . . 10 + 4 j^^Ull Total 309.589.5^ + S.339.92S U6 Tht Tobacco WorU THINK OVER! SOMETHING FOR THE JOBBER AND THE SMALL DEALER TO WORRY ABOUT More than eighty-five percent of the cigars smoked in the United States are sold in small retail stores and stands where the profit to the dealer is below the cost of overhead. For the past five years this profiit has gradually de- creased. If this keeps on and if the small dealer continues to aid and abet the movement, he must go out of business or be reduced to a competitive basis with vending machines. YOU JOBBERS, WHO CARRY THE CREDIT AND HND THE BULK OF YOUR BUSINESS Wrra THIS CLASS OF SMALL MERCHANTS, WHAT WHl YOU DO ABOUT IT? Manila offers a way out. A fine, mild, hand-made, long-filled cigar for a nickle or more that will pay you and the little fellow a living profit. THESE CAN BE HAD FOR THE ASKING ! ! ! Full information on request to the MANILA AD AGENCY (C A. Bond. Mgr.) 1 5 William Street New York. N. Y. Ptbnt^y, t93T MEN WHMKNOW • Prefer Refqfnolds Metal-Wjrapped Ciga A GofeDaCAR'S BEST FRIEND - THE REYNOLDS METAL WRAPPER KING EDWARD 2 for 5c Cigar World's Largest Seller and A Great Profit Maker KEEP FULL STOCKS ON HAND There's Profit in Ten-Packs Carry this handy package which promotes large unit sales and quick turn-over. JOHN H. SWISHER & SON, Inc JACKSONVILLE, FLORIDA FROM ANYONt CONNECTED WITH THE TOBACCO INDUSTRY — WHE N IN JACKSONVILLE INSPECT OUR FACTORY Classified Colximn The rate for this column is three cents (3c.) a word, with a minimum charge of seventy-five cents (75c.) payable stiictly in advance. POSITION WANTED CIGAR SALESMAN COVERING EASTERN PENNSYLVA- NIA and Local Territory desires connection. Large following Address Box No. 580. "The Tobacco World." CIGAR FOREMAN HAVING 6 YEARS' EXPERIENCE ON Automatic Machines, wants position. Also instructs beginners. Address Box No. 582, "The Tobacco World." i4 OUTLOOK FOR 1937 By Tobacco Merchants Association THE year just ended was marked l)y continued improvement in <^eneral business conditions — statistical reports indicating; that the recovery in 1936 was indeed on a wide basis and a well balanced scale. It is particulaily noteworthy that, taken as a whole, every type of tobacco ])roduct classified by the Bureau of "internal Revenue in its withdrawal state- ments, with the sintjle exception of little cii^ars, re- corded an increase durinir 19.3fi. Ciirarettes airain established an all-time peak. The total withdrawals were more than lo.^ ])illions, beiuij: an increase of 11.74 per cent, over those for 1935 which, in turn, constituted the former peak. Cigars too reufistcred an increase of 7.21 per cent, over the previous year; in fact, the year's withdrawals were over 775 millions «;reater than the depression low established in 1933. Approximately SH ])er cent, of the vear's total was made up of Class A ci^'ars while (Mas's C ciirars, aceountini,^ for more than 10 per cent, of the total, recorded an increase of over 11 per cent, in the actual number withdrawn as contrasted with the l)revious year — a fact from which the cigar industry mav draw real encouragement. * Increases were also recorded in the quantities of chewiuic and smokinir tobacco and snuff withdrawn — the increase in smoking and ehewina: tobacco amount- ing to about % of 1 per cent, and that in snuff to about (5 per cent, as comjiared wnth the previous year. On the whole, this is indeed a most encouraging record and furnishes more than sufficient ground for joining in the inevailing optimism of industry gen- erally, and for looking ahead to a most satisfactory record for the tobacco industry in 1937. Tobacco Taxation A recent report prepared by the U. S. Treasury Department has served to direct renewed attention to overlajiping taxation by the Federal and State Gov- ernments. Desi)ite the enormous total collected by the fed- eral Government from internal revenue taxes on to- bacco products— $501,105,728 in the 193r, fiscal year— twentv States now impose their own levies on one or more of such products. The effect is demonstrated by the fact that the tax receipts during the calendar year 1935 indicate that the sales of tax-paid cigarettes in the taxing States have averaged only 598 per capital Tht Tobacco World f m iii> 1 ■'•^ 1 ^ ^ 4 '^ ^ ; ' ' \\ PICK & PAT in ''PIPE SMOKING TIME P ik^ *.%*' *■ r' • _ k.^-^ with DILL'S BEST YELLOW JACKETS under the leadership of Bennie Krueger and the FOUR MODEL SMOKERS, the Landt Trio and White COLUMBIA BROADCASTING SYSTEM COAST-TO-COAST MONDAY NIGHTS Tune in with the increasing sales of • • • DILL'S BEST and MODEL TOBACCOS as compared with the average of 1064 in the entire r. S. and 1249 in the non-taxing States. In view of the consideration which duplication of taxes is now receiving at the hands of the Federal Gov- ernment, it is to be hoped that a way will be found ill tlie near future to save the already over-taxed to- bacco products from being further burdened by State levies. We mention the subject particularly in view of the fact that forty-three regular State legislatures are scheduled to meet in the current year — most of them beginning in January — and the tobacco trade will prob- ably be faced with a host of renewed State tobacco-tax proi)osals, which usually make their appearance when- ever revenue legislation is being considered. Considerable encouragement, however, may be de- rived from the fact that only one addition was made in li>36 to the list of tobacco-taxing States, and also from the fact that such proposals have been rejected time and time again in virtually every one of the twenty-eight States where tobacco taxes are not now in effect. And so, with the trade forces in the various States acting as a unit in vigorously opposing such tax levies, as they have done in the past, there is every reason to hope that the tobacco industry will be saved from any addition State taxation. B.*W. CARRY ON Officials of the Brown & Williamson Tobacco Corporation have sent us the following report from tin ir Petersburg, Va., plant, where they have set up toiiiporary headquarters. **Due to conditionss in Louis- ville at present production has been suspended there liut operations have been transferred to our large fac- ti I it s in Petersburg and Winston-Salem. There may be a few day's delay but it w^ill not be serious and the comply will be able to take care of the trade's re- quirements from those plants. There have been no i it ilities among our employees and since the Louis- villu factory is located on high ground it has not suf- f< r<(l any damage.'* It was learned that company was botising two tlemsand refugees in its Louisville plant and feeding til' in at the company cafeteria. As nmch as two weeks a I the flood conditions were foreseen and the larger inctories with plants and warehouses in Louisville inoved their tobacco and other materials to higher Ie\ els so that damage was held to a minimam. OUR HIOH-OBADE NON-EVAPOBATINO CIGAR FLAVORS Make tobacco aaallow and amooth la charadar and Impart a moat palatabla flavor OAYORS FOR SNOUlia aid CHEWWG TOBACCO Write for Uat of Flavora for Spaclal Branda BMTIJN. AKOHATIKBI. BOX PLAVOIS. rASTB SWBBTBNBM FRIES 8k BRO., 02 Reads Street. New York The StandarcU of America Urittirri r^miv ti ^I ' Citi7M 6tU I All li^il Vy JT 1 Ert.1851 ALL OF THE OLD ORIGINAL Meccoboye— Rappeee— Hltfh Toasts Strong, Salt. Sweet and Plain Scotches OEOROB W. HELME GO. Ill PMA AvMva. Now York CIGAR BOXES T«L AlcCMalB MSB fS:^^^ «« A business that isn't worth advertising ought to be advertised for sale". ieb ^wry, t^SJ H POPULAR LEADERS By P. Lorillard Co. BEECH-NUT UNION LEADER OLD GOLD Double Mellow Cigarettes MURIEL Senators 5$ VAN BIBBER 5ior\0t BETWEEN THE Aas 13«pkg. of ten BROADSIDES BOOKLETS LABELS WIFDOW DISPLAYS SIRECT MAIL SCHLEGEL LITHOGRAPHING CORPORATION SCHLEGEL BLOa 374-380 Second Ave. HEW YORK Algonquin 4-9226-7 COUHTBR DISPLAYS CARTOHS CAR CARDS POSTBRS AUTO ITR AFT CIGAR BOXES Boile Nature Cedar Chests Novelty Wrapped Are Outstanding In Ouality-Design-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago. III. Detroit. Mich. Hellam. P«. Hanover, P«. Philadelphia, Pa. Wheelinc. W. Va. ^ RETAILER MUST MODERNIZE (Continued from page 7) Well, I made certain statements on former occasions, and wish to reiterate them at present. I believe firmly in ori-anizod society and law observance. I have advo- cated, supported, and will continue to participate lu evcrv endeavor directed toward the enactment of reme- dial "statutes designed particularly to curb predatory and ruthless types of competition. And speaking about legislation, I wish to mterpo- Inte a. forcibly as I know how, that the national to- > u'^o retXrs' trade association, the Retail Tobacco 1 ealors of America, is adequately, ^ ?lligently ag- iretsVvelv and indefatigably representing and safc- fr S'- the interests of the retailers in every attempt fo secure helpful legislation; furthermore that while he Xlesale tobacconists have in the past and will in le future maintain an amicable relationship with the retal organization and will lend reasonable support to t n t. let^sh;tive ondeavors, I feel strongly, however, haUoonmch emphasis and stress has been placed upon eSation; that the problem confrontrn^ us at th. time challenges our merchandising ability and not solelv our legislative aims. , , * Legal statutes of any character are ^ard to en- force See the tremendous orgamzation the Govern- ment'maintains to detect income tax evasions. See the 1 use loca^ State, and national police forces being mam- S to obtain adherence to highway laws. Yet none Jthese factors so intimately affects our purse, daily livelihood, ambition to increase our earnings, desire o ™^^ and expand in our business ventures-^om. imI-ablJ to legislation directed toward restricting un- fair competition. . ^^„^„ Let's consider a typical case. Here is a young man employed on a salary, aspiring to become a busi- ness man; to attain independence and freedona of actfon He launches a small shop and to he best of his abilitv and mental capacity tries to develop a success- fu enterprise. Having tasted the freedom of personal initiative, he dreads the thought of encountering any Wndrance or obstacle in his full exercise of personal ambition. To curb the practices of such an individual, be they ethical or unethical, appears at times as aji insurmountable and unconquerable task. T*ii8 naer- chant, be he large or small, can easily evade it If yon fix a price, he may give a secret rebate ; if you plug up the evil of secret rebating, he resorts to the practice of giving free merchandise. ^^^lat I am trying to convey is the difficulty md the intricacy of securing and enforcing legislation formu- lated to* restrict unfair competitive practices. We are confronted not only with the price of mer- (handise to the consumer— more than that, we are faced with the character of service. Many among us may view this statement whimsically by a legmg that for the past four or five years, particularly, mere appears to be a halt in chain store expansion. They further allege that this method of distribution has apparently reached its height and as such the threat formerly prevailing from this channel is now largely curtailed. Let me disillusion you! Let us face facts as they obtain in 1937 and not as they were several decades ago. A present-day merchantile establishment cannot be compared with that existing prior to modern tedi- nological advancement. Years ago a large business enterprise was unwieldy, cumbersome, and any change presented tremendous hindrances and hardships. To- dr,y automobile styles are changed with mathematical exactitude! Machines are constantly undergoing re- vamping* remodeling and improvements. This may be applied also to our merchandising pursuits. While in former years it was generalUf true that a (hain store needed "loss leaders** to attract the con- sumer, it is, however, not a fact today. Our experience under the Code has sufficiently illustrated that even on a parity of price, the efficiently managed chain store 01 department store can sustain its volume. ^Vhyf TIh' consumer has already been trained to patronize m icantile establishments where large varieties of ci (iinodities are purveyed amidst neat, sanitary, cour- t( IS, cheerful, and pleasant surroundings. Furthcr- iiiuio, the present-day consumer is not, in the true meaning of the term, a shopper. He is a buyer. The rajtid tendency towards standardization has measur- ably added to his education. His taste is moulded through newspaper advertising, radio, billboards, mag- a/ines, and numerous other mediums of publicity. He is told what to eat, drink, wear, whore he is to spend his leisure time, what is good and what is bad for him. Though in a competitive market, he is to some extent swayed by price on a given popular market ; in a gen- eral sense, however, when the product he wants is of- fl)ile trip. The thought of staying away from what is at times arduous duties at the office allured me, and I joined him. We started out at 8 o'clock in the morn- ing, and at about 9 stopped for gasoline at a small, independently owned gas station. We remained in our ear for about a half minute awaiting the proprietor or attendant to come forward. No one appeared. I there- lore alighted and walked into the station to find much to my chagrin that the proprietor had dozed off. With all care and tenderness I awakened him and asked him to sell us ten gallons of gas. He came out with some reluctance, and much to our discomfort informed us that we had to move our car ten feet back because the pump at which we stopped was out of service, Wa obeyed the order and then finally succeeded in getting ten irallons of gas into the tank. I then asked him to show me where the pail was, inasmuch as I wanted to put some water into the radiator. He rather indig- nantly informed me that he had ]U> j^i for water. We paid for the gas and departed. At about five o'clock in the evening, after driving a whole day, our car again needed refueling. My friend pa-sod about nine independent gasoline stations look- inu* for a company-owned station. We finally arrived at one. The moment we pulled up a neatly attired young man came over to ask us whether we wished any water} he forthwith proceeded to wipe the windshield; then asked permission to check up on the tires, looked np the oil, and finally in a rather courteous manner askod, **Do you wish some gas!" Tlio service was pleasant and most cheerful. For the next two days my friend insisted on securing his autiunobilc requirements at compwiy stations. THE WOODEN BOX FOR CIGARS LENDS PRESTIGE AFFORDS BEST PROTECTION SPRUCE BOXES ARE LIGHTEST— BRIGHTEST Save Excess ¥reight and Express SPECIFY SPRUCE FOR YOUR BOXES UPTEGROVE LUMBER CO. 15 Washington St Newark, N. J. CIGAR BOX LUI^BER FOR 63 YEARS EtiabliiltaJ 18S6 "BEST OF THE BEST 99 MaaMfaclHr*d ^ A. SANTAELLA & CO. Office. 1181 Broadway. N«w York City FACTORIES Tampa and K*q WtMt. Horlda ISS Mn &rect. N. Y. Glr 144, HiTau, Cuba HAVANA TOBACCO ROTIISCIIILD-SAMUELS-DUIGNAN, INC. toiy S. RtthicUli hmim tf I' ■ ' I Tobacco Merchants' Association Registration Bureau, ^NlV'^ro^M^y Schedule of Rates for Trade-BIark Services Effective April 1, 1916 Eegistration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A— An allowance of $2 will be made to members of the Tobacco Mer* chants' Association on each registration. Note B— If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an additional charge of Two Dollars ($2.00) will be made and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. NEW REGISTRATION HEDKLEER: — 46,595. For all tobacco products. Scranton, Pa., December 29, 1936. A. H. Finley, TRANSFERRED REGISTRATIONS PANIC:— «152 (Tobacco Leaf). For cigars, cheroots, smoking and chewing tobacco. Registered November 1, 1894, by Ruhe Bros. Co., AUentown, Pa. Transferred to Geo. W. Zimmerman, Allen- town, Pa., and re-transferred to George W. Zimmerman, Inc., Toledo, Ohio, November 27, 1936. COSTA DE ORO:--46,577 (Tobacco Merchants Association). For cigars, cigarettes, cheroots and tobacco. Re-registered by Consoli- dated Litho. Corp., Brooklyn, N. Y., October 22, 1936 (Originally registered April 18, 1904, by the American Litho. Co., New York, N. Y., predecessors of the registrant). Transferred to Petri Cigar Co., San Francisco, Cal., November 17, 1936. PERSONALITY:— 16,376 (Tobacco World). For cigars, cigarettes, cheroots, stogies, chewing and smoking tobacco. Registered Octo- ber 6, 1908, by .American Litho. Co., New York, N. Y. Through mesne transfers acquired by Morris Hirschfeld, New York, N. Y., and re-transferred to Korn-Stewart Cigar Co., Inc., New York, N. Y.. October 6, 1936. TOBAOOO TRADE OBGAMIZATIONS 'K>BACCO MERCHANTS ASSOCIATION OF UNITED STATES <^^ JESSE A. BLOCH. Wheeling. W. Va President JULIUS LICHTENSTEIN. New York, N. Y Vice-President WILLIAM BEST, New York, N. Y Chairman ExecntiTe Committee MAJ. GEORGE W. HILL. New York, N. Y Vice-President GEORGE H. HUMMELL. New York, N. Y Vice-Preaident H. H. SHELTON, Washington, D. C Vice-Preaident WILLIAM T. REED, Richmond. Va VicePreiident HARVEY L. HIRST. Philadelphia, Pa. Vice-President ASA LEMLEIN. New York. N. Y Treasurer CHARLES DUSHKIND. New York. N. Y Counacl and Manacing Director Headquarters, 341 Madias Ave, New York City RETAIL TOBACCO DEALERS OF AMERICA. INC. WILLIAM A. HOLLINGSWORTH. 233 Broadway. New York, N. Y Presideet CUFFORD N. DAWSON. Buffalo. N. Y ExecutiTe Vice-President JAMES C. THOMPSON. Chicago, 111 Treasurer ASSOCIATED CIGAR MFRS. AND LEAF TOBACCO DEALERS JOHN H. DUYS. New York City President IILTON RANCK, Lancaster. Pa First Vice-President D. EMIL KLEIN, New York City Second Vice-President LEE SAMUELS, New York City SccreUry -Treasurer NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS ABE BROWN, 4f» Market Street. Newark. N. J Presideat roSEPH FREEMAN. 615 West 150th Street, New York City.. First Vice-President FRANK SOBEL. 72 Williams Street, Newark. N. J Secretary ALBERT FREEMAN, ^ West Broadway, New York City TreasotW THE NATIONAL ASSOCIATIONS OF TOBACCO DISTRIBUTORS. INC. E, ASBURY DAVIS, Baltimore. Md Presid«M JC^EPH KOLODNY. 200 Fifth Ave.. New York. N. Y Secretary GEO. B. «:RAMBLING, Oeveland, Ohio Treasurer UNITED STATES TOBACCO DISTRIBUTORS ASSOCIATION JOHN F. BROWN „. Prcai^st HERMAN H. YAFFE, 301 Fox Building, Philadelphia, Pa S^t^trf RETAIL CIGAR STORE ASSOCIATION OF PHILADELPHIA MORRIS LEVITONE Preaideat SAMUEL MAGID. 2001 N. Menriae St., Philadelphia, Pa S^ertUrr tS THOSE IN ATTENDANCE (Continued from Page U) Donovan-Haas Co.), Buffalo, N. Y.; Max Dublin (Dub- lin Bros.), Boston, Mass. ; Hyman N. Dubowy (Dubowy Bros.), New Britain, Conn.; Edward L. Finn, J. K. Edwards and E. B. Ball (F. S. Edwards Tobacco Co.), Kansas City, Kan.; T. J. Dowd (Estabrook & Eaton), Boston, Mass.; J. A. Feiman (Jos. A. Feiman Co.), Akron, Ohio; Fred Mever (Flaks, Inc.), Denver, Colo.; L. F. Ball (Fljmn Cig. Co.), Flint, Mich.; Ed. J. Foden, Jr., AVm. F. Fodon and J. Rex Hanscomb (E. G. Foden Co.), Portland, Me. ; Alex Frieder (S. Frieder & Sons), (Mneinnati, Ohio; Jack Gelb (Gelb Bros. & Zuckerman), Stamford, Conn.; C. W. Gildiseh (The Gildisch Co.), Pittsburgh, Pa.; R. Kenneth Thompson (W. J. Gil- more Co.), Pittsburgh, Pa.; H. Sperling (M. Golbert Co.), Boston, Mass.; Abner Goldenson, Chicago, III; Louis Goldmeer, Amsterdam, N. Y. Edgar Goldsmit, Gerald Goldsmith, Ray Johnson and Mr. Millbaoer (Goldsmit-Blaek, Inc.), Pittsburgh, Pa.; II. J. Denessen (Green Bav Grocer Co.), Green Bay, Wis.: H. G. Hall (H. G. Hall Co.), Erie, Pa.; P^mil Harms (Peter Hauptman Tobacco Co.), St. Louis, Mo.; Luther Harrison (The Harrison Co.), Shrevc- port, La.; Milton Just (Peter Hauptmann Tobacco Co.), St. Louis, Mo.; J. P. Heffernan, Champaign, III; Edwin S. Herman, Jr. (John V. Herman & Co.), Har- risburg. Pa.; Myron Benzion (Ilesser Bros.), (^hicago, III; Samuel A. tlirsh (J. X. Ilirsh), Atlanta, Ga. ; Mor- ris Hochman (P. Hochman Co.), Philadelphia, Pa. TOBACCO INDUSTEY WEEK (Continued from Page 5) J. Renz Edwards, F. S. Edwards Tobacco Co., Kan- sas City, Kan. Alex Schwartz, Keilson Cigar Co., Cincinnati, Ohio. Flovd K. Black, Goldsmit-Black, Inc., Pittsburgh, Pa. Emil Harms, Peter Hauptmann Tobacco Co., St Louis, Mo. Ed. W. Harris, Hamilton-Harris Co., Indianapolis, Ind. Claude Harrison, Ouachita Cigar & Tobacco Co., Monroe, La. Arthur >L Eisig, Metropolitan Tobacco Co., New York, N. Y. Nelson Eberbach, A. B. Cunningham & Co., Phila- delphia, Pa., succeeded George Frings of Philadelphia for the term expiring 1938. CIGAR MANUFACTURERS ORGANIZE (Continued from Page 6) ing, including leaf tobacco dealers, supply houses, job- bers, salesmen, retailers and chain stores. Another resolution urged all manufacturers, who are members of the Cigar Progress Board, to use and publicly exhibit on all cigar containers the emblem or insignia distributed by the Cigar Progress Board so that such members and such members * products may be publicly identified with said movement. After a heated discussion regarding the current tendency toward restricted distribution on cigarettes, the members of the Association, in convention assem- bled, unanimously adopted a resolution that the board of directors use their l^st efforts toward equalizing the general accepted markup on cigarettes. Tkt Tehaceo W^td' MARCH .__ .LIBRARY I V 3 7 >< »- G E I V B D MAR 1 1 1937 In This Issue "KNOCKING" ALWAYS HURTS THE KNOCKER By Joseph Kolodny ESTABLISHED 1881 HAVANA CIGAR SHIPMENTS INCREASED IN 1936 CIGARS AND CIGAREHES GAIN IN JANUARY NEARLY 15' MILLION CIGARS A DAY THE TALK OF THE TRADE HoBART B. Hankins — EdttOT Associate Editor — ^John Cleary Ccj>>right 1957, Liggett & MvtRi ToBAcro Co. THE TOBACCO WORLD Vol. 57 MARCH, 1937 No. 3 WHEN we look over the past and present sales of tobacco products we are deeply impressed with the figures and at the same time there comes the realization that the tobacco industry is one of the world's most highly organized businesses. Few probably stop to consider as they buy their cigars, cigarettes, or tobaccos how well organized the trade really is, or the many factors that contribute to placing at the consumer's elbow his favorite brands. In these highly competitive days good and well- hlonded leaf is primary. This requires the manufac- lurers to have experienced buyers in many parts of the world who know good tobaccos. And then it re- quires more men who know how to blend them into a satisfying product. Hut the best tobacco product will remain unknown to smokers without adequate advertising to support it, and it is in this field that the well-equipped advertising agencies have more than proven the worth of their services. Tn our opinion the salesman and missionary man, working either for the manufacturer or distributor, however, are most important spokes in this wheel of distribution. Theirs is a personal job. The retailer forms the most important contact liocauso he stands between the product and the con- sumer, and with his regular customers — if he is a good retailer — he can wield a considerable influence in "switching" a smoker to another brand. He, there- fore, is really the strongest link in the chain. But uood retailers, however, do not bother a satisfied cus- tomer. 44 T IBACCO", published in London, England, rites editorially on the plight of the retail •baceonist. It advances the idea that the num- hoT of tobacco shops, as they call them, should bo limited to a certain number by districts. It ijroposes that the tobacconists l>e lieensod to sell tobacco prod nets only and we assume tobacco accessoiies. This would probably make it well worth while for the to- bacco dealer, and enable him to concentrate on this one line of merchandise. The suggestion has so many good points to recom- mend it, that at first glance it shows great promise. On the other hand the retailer will probably object to drop- ping his candy and headache pills, and innumerable other items from which he thinks he makes a profit. If a survey of the country w^ere made it would be found, we believe, that so far as the sale of tobacco pro4,41i) Cigars 3,y48,ir)7 Cigarettes I"*'"*^,^ Scrap Tobacco 72,482 $9,153,406 4,067,674 63,936 45,901 Total Valu" Jri:),b9!>,475 $13,330,917 Details of Cuba's txport trade in leaf tobacco and tobacco i)roducts with the Inited States are here given : Product Loaf Tobacco . Cigars Cigarettes Scrap Tobacco Total Value 1935 Value $8,703,21)1 399,920 221 477 1936 Value $6,708,384 335,102 115 384 $9,103,9<19 $7,043,985 During 1936, leaf tobacco exports totaled 22,728,- 398 pounds, valued at $9,153,406, a drop of 26 per cent, in quant it V, and 21 per cent, in value, in comparison with 30,901,174 ijuunds, valued at $11,614,419, in 1935. Details of Cuba's exjjort trade in leaf tobacco with loading world markets in 1936, are here compared with 1935: Argentina Canada United States . . Puerto Kico . . . . Uruguay Germany Spain Netherlands . . . Sw^eden Canary Islands Other Countries Totals .... 111.15 Value $ 503,369 12«,637 8,703,291 207,950 98,815 618,033 773,668 91,197 140J52 112,287 236,421 1936 Value $ 334,094 104,644 6,708,384 193,495 172,459 488,758 470,716 105,218 179,013 43,229 353,396 $11,614,419 $9,153,406 The United States in 1936 took practically all of Cuba's exports of wrapped tobacco, stenuned leaf, scraps, and about one-fourth of the filler tobacco ex- ported. Purchases of the United States, amounting to 11,433,143 pounds, valued at $6,708,384, were 27 per cent, in volume, and 23 per cent, in value, under 15,604,- 385 i.ounds, valued at $8,703,2!)1 in 1935. The increase in duty on Cuban leaf tobacco in the United States early in 1936 is said to have contributed to the decline in exports to the United States, and dis turbed conditions in Spain, the second largest market, during half of the year served to reduce exports to that c(»untry. Total classified exports of leaf tobacco to all markets were as follows: AVrai)per .... Filler .^ Stenuned leaf Scraps Totals .. 1935 Value $ 1,051,828 4,630,117 4,903,736 1,028,738 1936 Value $ 918,190 3,527,644 3,973,804 733,768 $11,614,419 $9,153,406 Cigar shipments from Cuba in 1936 totaled 42,044,- 971 pieces, valued at $4,067,674, a gain of 3 per cent. both in quantitv, and value, over 40,924,390 pieces, val- ued at $3,948,157, in 1935. Exports to the United States of 2,966,731 pieces, valued at $335,102, declined 23 per cent, in (luantitv, and 16 per cent, in value, in compari- son with 3,829,420 pieces, valued at $399,920, in 1935, while the principal market, the United Kingdom, re- ceived 23,257,541 pieces, valued at $2,437,529, an 11 per cent, increase in quantitv, and 9 per cent, in value, as against 21,034,223 pieces, valued at $2,241,328, in 1935^ Details of Cuban cigar shipments in 1936, in comparison with 1935, are here given: 1935 Value 1936 Value Argentina $ 49,925 < 'anada United States . . (iermanv Belgium Spain France United Kingdom British Africa . . Australia Other Countries Totals 27,205 399,920 33,151 19,241 705,773 218,088 2,241,328 86,760 40,607 126,159 $ 59,776 29,168 335,102 57,383 31,662 567,608 222,722 2,437,529 144,673 37,237 144,814 $3,948,157 $4,067,674 Exports of cigarettes in 1936 were the smallest in three years, amounting to 25,354,586 pieces, valued at $63,936, or 25 per cent, in (luantity, and 14 per cent, in value, less than 33,603,017 pieces, valued at $74,417, in the preceding year. This decrease was caused by re- duced shipments to the Canary Islands and Panama, which in 1935 took more than a5 per cent, of all cigar- ette exports. However, French Africa and Peru in- creased their purchases in 1936. Scrap tobacco exports totaled 91,880 pounds, val- ued at $45,m)l, a loss of 35 per cent, in quantity, and 37 per cent, in value, as against 141,444 pounds, valued at $72,482, in 1935. Tk» Ubaceo WorU Herbert Marshall says: *^ ♦ ♦ a light smoke is a joy to the throat^^ ^^Before I came over to this country an English cigarette appealed to me because it was firmly packed. In America I tried various popular brands looking for the same virtue. Lucky Strike led all the rest. And what's more — I soon discovered that Luckies were a light smoke and a positive joy to the throat," HERBERT MARSHALL FAMOUS RKO RADIO PICTURES' STAR An independent survey was made recently among professional men and women ^ lawyers, doctors, lecturers, scientists, etc. Of those who said they smoke cigarettes, more than 87% stated they personally prefer a light smoke. Mr. Marshall verifies the wisdom of this prefer- ence, and so do other leading artists of the radio, stage, screen and opera. Their voices are their fortunes. That's why so many of them smoke Luckies. You, too, can have the throat protection of Luckies — a light smoke, free of certain harsh irritants removed by the exclusive process "It's Toasted**. LiK:kies are gende on the throat. THE FINEST TOBACCOS — "THE CREAM OF THE CROP" A Light Smoke "It's Toasted"-Your Throat Protection AGAINST IRRITATION-AGAINST COUGH OnatUia IB7. Tfc. O^ Uarck, /9J7 Cigars, Cigarettes Gain in January Snuff and Manufactured Tobacco, However; Register Declines; Class C Cigars Alone Fail to Increase CUiARS, littli- fi.uars, ciuarcttes and lariic- ci.i'ar- ettes showi'd sul)stantial uaiiis in January, while sniitT and inanui'attnrcMl tolmceo rei»'istcM-ed do- clinos, it is disc-Ioscd l»y tlic lattsl suppU'iiicnt to the Tohann IhirouHfrr, is.MU'd by tho T<>l»acH-n Merchants Aysofiatiun. Thi' iMTci-ntatif ol" unin l'(»r both t-iuars and c'iuarotti's was virtually the >aiiH'. .').() and ').')ii iv- spectivc'ly. SnulV was iMTpcr rent. olV tor the month, and manufactured tctltacco chanucd l."..()H per cent, in the wroULt tlinrtion. Foi- the first time in numy moiitiis. Class C cigars failed to chalk up a uain. There \\a> improvement in every other chi>-. TJie total of all classes was 370,21)2,- (172, as compared with :!r)(i.(il2,77;:. an increase of lIU54J).24i>. Class A led in volume of uain and was secj>nd in jtercentaue of uain. The total of :U(),l()r),2ir) compared with ;i2n,(i7:).l!V). an increase nf 2o,(KT2.(i2o. or VkH'} per cent. Cla.-> 1> total of :;,:;s((,.sh7 fomparetl with 3,343,G7G, an increase of 37.211, or 1.11 ]>er cent. Class C total was 24,730,314, as contrasted wi.a 2.'),3(;i,8ared with 150,022, an increase of «)!)!(), or 4.(>1 i)er cent. Aunnienlinu the standard ci<»:ar increases, little ci-ars registered a total of 18,281,133, as compared with ir),(i!i7,7oer cent. And, to add to this cigarette gain, large cigarettes totaled .*)(i7,3:'»l, as compared with 260,175, an increase nf 47,156, or 18.12 per cent. Snuff totaled 2,973,83r) pounds, as compared with 3,274,089, a loss of 300,253 pounds. ManufactuK'd tobacco totaled 22,785,433, as com- pared with 26,215,628, a loss of 3,430,195 pounds. Increase or Decrease Increase or Decrease January, 1937 Quantity Per Cent. January, 1937 Quantity Per Cent. Cigarettes: Cigars: United States 13,436,210,177 + 711,352.597 5.59 Class A — Puerto Ric. 240,000 100,000 .... United States . . 320,981,835 + 2U.775,270 6.78 Philippine Island- . . . 30,400 + 30,000 • • • • Puerto Rico Philippine Islands . 13S 475 3 622 VS 12,98/,905 -L. 2,879,025 20.032,020 28.48 6.20 Total 13,436.480.577 + 711,282,597 27,156 5.59 .. 340.105,215 Total Large Cigarettes: United States 287,331 Class B— 10.44 United States 3.377,960 + 135.404 4.18 Puerto Rico 20,000 + ^,000 • • ■ • Puerto Rico 400 "— 89.650 .... I'hilippine Isl.inds ... ........ Philippine Islands . 2,527 3.380.887 ^- 8,543 37,211 .... Total l.U Total 307,331 + 47,156 18.12 Class C— Smiff (lbs.) : United States Puerto Rico 24.621.562 82.850 25.902 24.730.314 1,858,068 + 675,024 25.700 17,742 2.67 2.49 .Ml United States .... 2,973.836 300,253 9.17 Philippine Island> . JohaecoMfrd. (lbs): United State- K,785.433 X'hilippine Islands ... ,,,,..., — 3.430,193 2 Total + 631,582 174.294 13.08 Class D— 10.35 • • • ■ United States .... Total ^,785.433 3,430.195 UM Puerto Ru'o io}m -f M.396 a • • • Philippine I^lanIl- Total 1.888,' - ^4,684 12.15 Internal Revenue Collections for January Class E — Source of Revenue United Statc^ .... Puerto Rito Philippine Islands 156.938 + 7,056 4.71 < is.;,irs , $ 849,339.05 $ 800,649.52 • • • \m .... Cigarettes . 40.310.871.76 38.176.548.42 ■ ■ • .... Sni;tT , 535 290 57 589.336.18 Total 156,938 + 6,916 4.61 To) . wing and smoking Cisrarctte uaoers and tube* ............ 4,101.500.37 . 96 795 35 1,718.978.34 Total .Ml Classes: United State* 99,514.70 . . . 356,996.363 4- 20.41 7.rR)(» 6.07 Leal dealer penalties 320.00 302.41 Puerto Rico 218,725 3,680.225 .... Philippine Islands- 13.046.934 -U 2.918,474 28.81 Tt 0 iif:*<..t-» ni. r«_ n>». ■ _ » i^_ Grand Total . . . ... 370.2'. -'.hj: - 19,649.249 5.60 U, S. WtuldrawuS tor rrevious januancs Little Cigars: 1922 443,2f»0.802 1929 427.715,807 • 1923 559.183.380 1930 418.900,080 United States 18,281,133 H- 2.905,827 18.90 1924..... ........ 504,023.809 1931 362.939.318 Puerto Rico • • . — 322.400 .... 192s 474.803.054 1932 342.923.509 Philippine Islands +^ "IM6 1920... 43.1.672.942 1933 1927 4w,.078,254 1934 296.640.20*) Total 18,281,133 2."s,^4J7 327,291,761 1928 413J31.67S 1935 327.578,067 8 Tht Tobacco World |inoslpl«*a»ur«bIe land economical Iforniofijnioking. BAYUK BULLETIN Devoted to the best interests ofthemen^vho sell cigars. L,t Issmd 1929 MARCH, 1937 Prppared twice a month HULOFAX (The Retailer^s Friend) SAYS E. T. C. made 55 sales of a new product out of 60 calls — C. B. made 62 sales out of 64 calls — These proven perform- ances made in one day. Oh, yes— out of E. T. C.'s were made for cash! A pn1< sman can never be too sen- Bitive ... he must learn to "take it!" Make every call a selling job fhetlur there's an order to land or not ... if it's there, get it — if it isn't ^here today, do a little cultivating to ive it there on next call. How many of the rank and file ru- lers take inventory? As the man behind the counter is not just a Buyer but also a Salesman, po also is the man in front of the counitr not merely a Salesman but also a P.uycr. There's an angle for the Btorckeeper and the salesman to onder on! John Wanamaker once said that f'Monty is only a metal, if mentality h not back of it," and your friend Phil, not to be outdone, says — "An arder is only an order if SERVICE not back of it" The maffaslne "Fame" reports that -"In one of the busiest cit^ar stores it Times Square, a telephone book is thumbed to death in 96 hours." That's lothins, because on a busy road down to the .shore last summer Phil was thumbed to death in three hours! "Can't do m much business this F'ebruary as I did last February be- cau.^e there's one working day less "lis year," said he. "Okay," said Uie other he, "but, on ame luusis, remember to do MORE uu.sirn.«<.H this March than last March [cause there's one working day MORE ^his year." He sat in a chair at my desk right icross from me, this jobber did, and ^e said — "Last year I did over f2,fK)o.(KK) worth of business and I iidn't charge off $500.00 in bad debts no. not even $300.00. And I Uke Chan.. H. too, Iwt Pw built up such jood-will with my customers, they >n't fold up on me." ^Ueve it or 3t— I'hil does. Sell Cigars BY THE BOX! NECESSITY IS THE MOTHER OF IISVE.NTION The Possum Trot Storekeeper got so many c ills for America's most popu- lar cigar that he finally ri^Kud up this automatic curb service, which enables him to serve customers without disturbing his rust. IN SPITE OF HELL AND HIGH WATER a^^ D.B.I. Jl»7. By a Sales There are three kinds of sales- men. Those who get all the breaks — Those who win in spite of the bad breaks they get — And those who use the bad breaks as an excuse for failure. We needn't consider the first classification, because there ain't no such animal. No man, outside of a story book, was ever so shot full of luck that the brejiks never went against him. We needn't consider the third classification, because these gen- tlemen are to be commended for their talents as alibi artists rath- er than salesmen. The only kind of sal^men, worth the ink on their sales sheets are the men who look on a bad break as a dog looks on a rabbit hole — as a reminder that it's time to start digging. And that's the kind of salesmen 1 want to talk about. If ever any sal^ force had an excuse for raising a large and varied crop of aUhis it has been our sales force this January. 1 didn't need to read the news- papers to know that the Weath- M(t miner crman had it in for us — not just here and there; but all over the country. Sales reiwrts from Cali- fornia told aljout Arctic weather. In the Middle West Old Man River and all hLs chi dien were raising liol>. In the East we were having our March and April rains concentrated in January. You might have expected all the sales reports to l)c lilierally deco- rated with alibis. They weren't. On the contrary. Up to January 20th we had sold seven niillion more cigars thim for the entire month of January, 1936. In a batch of re- ports coming over my desk the third week of January I noted, among other very pleasant things, that one salesman had sold 55 orders out of 60 calls in one dav. Three other men d 258, 253 and 220 orders re.^|R.'ctively for their week's work. A territorial manager had helped a jobl>er score 82 per cent distribution on a new item. There were some alibis, of course, but the big majority of our salesmen were demonstrating that they were on the jolj — selling, selling, gglling — in spite of hell and high SO I INCREASED MY SALES 10% By R. H. S. I run a cipar store. Just about an averajre cigar .store, I would say. My location is not too bad, tut there are plenty of better locations in town. Yet in the pa.st three weeks my cigar sales have gone up something like 10%. And it all came about through a tip I got from the Bayuk Bulletin. I^st fall I read an article on "keep- ing your cigars fresh and telling the world about it." It sounded like a good idea, but I didn't get around to it un- til the first of the year. I put some signs in my windows and inside the store, saying that all our cigars were guaranteed fresh and offering money back or a new cigar to any customer who bought anything but absolutely fresh goods in my store. I got action right from the start. I noticed that instead of buying one or two cigars, many customers were taking three or four or half a dozen. Kvidently they felt safe in buying more cigars at a time because of my guarantee. I began to draw new trade, too. And these new customers had a way of coming back for more. Maybe you will wonder whether I have ever had to make good on my guarantee? A few times, but what's the difference? There are always people in this world I who are mighty hard to please. And another thing. Every time 1 make good on that guarantee, I feel that I'm buiUling some real good will and de- monstrating to the customer that he gets a square deal at my store. To make a long story short, my cigar sales are up 10 per cent, and I expect to see them go further. Believe me, those signs are going to stay up until they begin to get shop worn, and then I'll have some fresh ones lettered just like them. water. And here's a significant fact. The men who fell down in January had already fallen down l)efore Januiiry began. They were the type of salesmen who wish for sales, rather than work for sales. I don't know whether there is any moral to this story. If there is, maybe it's this: When a real man gets up against a tough break, he builds up such a head of steam that sometimes he goes fiister and farther than he would when everything is smooth sailing. Anyway, I Imow one thing. I'm mighty proud of that sales force of mine. BAYUK B«AN»9 UUILD BliilMESS Phillies (BAYUl. PHILADELPHIA PERFECTO) Havana Kibbon Mafiaciiba Charles Thomson Prince Hamlet TIGHT BINDING Nearly 15,500,000 Cigars a Day ^rm^^^lJM^^^^'^^'»>^^^^^ That Was Average for First Seven Months of Fiscal Year; Cigarettes Pass Total of 94 Billions in Period IF Yor still quostion the reports of the remarkable revival of the popularity of eigar smoking, just give heed to the news that an average of no less than 15,411,397 eiuars weie smoked eaeh day during the first seven months of the 1JKU;-1937 fiseal year. This statistic emerges from an analysis of the figures tor that period ending with January, 1937, just released in a bulletin of the Tohaeeo Merchants Association. This means there was a daily consumption of 3,082,281) five packs, or 016,456 fortieths, or 308,152 Even the daily y:ain for the period, 1,120,138 cigars, re])resents a whale of a lot of smokes — 224,028 five packs, or 44,S0(; fortieths, or 22,403 twentieths. The total fiirure for the seven months was 3,313,- 450,225, as comi)ared with 3,072,620,579, an increase of 240,829,676, or 7.84 per cent. Class A led in v(»lume of gain and was third in percentage of gain. Its total of 2,895,406,410 compared with 2,686,243,925, an increase of 209,162,485, or 7.79 per cent. Class B lost 16.6 i)er cent. Its total of 33,996,346 compared with 40,760,590, a decline of 6,764,244. Ist 7 Mos. FU- Increase or Decrease cal Yr.,1937 Quantity Per Cent. Cigars: Class A — United States 2.769.881.940 + 237,769,065 9.39 Puerto Rico 29.464.525 — 8.1 18.420 21.60 Philippine Islands ... 96,059,945 — 20.488,160 17-58 Total 2.895.406,410 + 209,162,485 7.79 Class B— United States 33.015.337 - 6.573.4^ 16.60 Puerto Rico 759.750 — 274.900 26.57 Philippine Islands ... 221,259 + ^,WS •••' Total ' 33,996,346 — 6,764,244 16.60 Class C"" United States 353,105.676 + 36,344.950 11.47 Puerto Rico 396,350 — 66.1M Philippine Islands ... 174,152 + 7,328 Total ~ 353,676,178 + 36.286,178 U.43 Class D— . , „, United States 26,674.968 + 1.751,115 7.03 Puerto Rico 600 — 1,9(K) Philippine Island. 134,901 + 100.910 •••' Total ~ 26,810,469 -f 1,850,125 7.41 Class E— United States 3,560,197 + 295,817 9.06 Puerto Rico ;•• ^- Philippine Islands ... 655 — o65 ••" Total .". 3.560,852 -j- ^5,132 9.04 III Class C was highest in ])ercentage of gain and sec ond in vohnne of i;aln, reaching the gratifying total of 353,(576,178, as com])ared witli 317,390,000, an increase uf 3(;,286,178, or 11.43 per cent. Class D was up 7.41 i)er cent., its total of 26,810,469 comparing with 24,960,344, a gain of 1,850,125. Class K gained 9.04 per cent., its total of 3,560,852 conjparing with 3,265,720, an increase of 295,132. Little ciirars gained 4.11 per cent. The total of 1()7,745,39(; compared with 103,495,520, an increase of 4,249,876. Cigarettes totaled 94,019,342,690, as compared witii 81,968,063,360, an increase of 12,051,279,330, or 14.7 i)er cent. Large cigarettes declined 0.11 per cent. The total of 1,827,577 (-ompared with 1,829,514, a loss of 1937. BnutT showed a gain of 5.41 per cent. The total of 21,746,140 pounds compared with 20,629,867, an in- crease of 1,116,273. And manufactnrod tobacco decreased 0.93 per cent. The total of 177,150,815 pounds compared with 178,821.000, a loss of 1,670,185 pounds. 1st 7 Mos. Fis- cal Yr..l937 Increaie or Decrease Quantity Per Cent. Total .Ml Classes : United States 3,186,238,118 + 269,587,508 Puerto Rico 30,621,225 — 8.461.320 Philippine Islands ... 96,590,912 — 20,296,512 Grand Total 3,313,450,255 + 240,829.676 Little Cigars: United States 106.625,396 + 4,302,276 Puerto Rico 1,120,000 — 52,400 Philippine Islands ... Total 107,745,396 + 4,249,876 Cigarettes: United States 94,015.809,750 -|- 12,050,780.660 Puerto Rico 3.010,200 + 743.610 Philippine Islands ... 522,740 — 244,940 Total 94,019.342,690 4- 12.051,279,330 Large Cigarettes: United States 1,567,577 — 101,537 Puerto Rico 260,000 + 100,000 Philippine Islands ... — ^00 Total ~ 1,827.577 — 1.937 SnuflF(Ibs.): All United States ... . 21,746.140 + 1,116,273 Tobacco Mfrd. (lbs): United States ....... 177.150,815 — 1,670.180 0.93 Philippine Islands ... — 5 .... Total ' 177,150,815 — 1,670,185 9.24 21.65 17J6 7.84 4.20 4.47 4.11 14.70 32.81 31.91 14.70 6.08 o.n 5.41 0.93 THINK OVER! SOMETHING FOR THE JOBBER AND THE SMALL DEALER TO WORRY ABOUT ( More than eighty-five percent of the cigars smoked in the United States are sold in small retail stores and stands where the profit to the dealer is below the cost of overhead. For the past five years this profiit has gradually de- creased. If this keeps on and if the small dealer continues to aid and abet the movement, he must go out of business or be reduced to a competitive basis with vending machines. YOU JOBBERS. WHO CARRY THE CREDIT AND HND THE BULK OF YOUR BUSINESS WITH THIS CLASS OF SMALL MERCHANTS, WHAT WUl YOU DO ABOUT IT ? Manila offers a way out. A fine, mild, hand-made, long-filled cigar for a nickle or more that will pay you and the little fellow a living profit. THESE CAN BE HAD FOR THE ASKING ! ! ! Full information on request to the MANILA AD AGENCY (C A. Bond, Mgr.) 1 5 William Street New York. N. Y. Tht Tobacco World March, 1937 Tobacco Situation in Relation to State Compacts By J. B. Hutson (> Asst. Administrator, Agricultura THE iirobloins involved in growing tobacco have been neiiligil)lo as cunipared to those arising out of the thictuations in jjrices and the consequent fluctuations in ineoiuo. C'losoly allied with these ups and downs have been changes in production. The cycle has included moderate production and satisfactory prices, then heavier prochiction and lower prices. With occasional variations, this story has repeated itself over a long jKniod. And among tlie variations have been fluctuations so violent that the shocks have left economic wreck in their wake. For exami)le, the income to Georgia growers fell from $10,2(HJ,(KK) in VXM) to $3,800,UO0 in 1931 and $1,300,0011 in 1932. This was an extreme instance of a price decline, coinciding with a general depression. Yet, it had hai)i)eni*d before and often enough to make it appear that the fall which followed a rise was as inevitable as the movements of a see-saw. The Federal jnograms for tobacco which were put into full operation in 1934 represented an organized and co-operative etTort of growers to keep their pro- duction in lint' with consumption; to eliminate as far as was possible the rise and fall of prices and income which had made tobacco growing a speculative and profitless enterprise. Three crops of tobacco have been produced and sold since the Federal program was inaugurated. These were the crops of 1934, 1935 and 193(>. When these programs were started, supplies of flue-cured tobacco were ade(|uate for requirements, but they were not excessivf'ly large. Consequently we have had no big problem of reducing the surjilus ; rather, we have bad the task of keeping that balance which would pre- vent the fluctuations in production and prices that have led to the downward spirals of the past. The comparisons between the three years during which the Federal j^rograms have been in full operation with the three years prior to the inauguration of the programs are striking. Some phases of the flue-cured program were put into operation during the 1933 crop, and this marked the transition from the low income period which preceded it to the higher income period which followed. During the three-year period from 1930 to 1932, flue-cured tobacco growers in the entire belt produced approximately 1 ,fM j8,(M),tKK) pounds of flue-cured to- bacco. For tins they received approximately 203 mil- lion dollars, or an average of a little more than ten cents a pound. During the three-year period 1934 to 1936, pro- duction in the entire belt was approximately 2,063,000,- 000 pounds, an increase of 8 per cent, over the pro- duction of the earlier period. Prices averaged slightly in excess of twenty-three cents per pound, and if benefit payments are taken into account, total income per pound was approximately twenty-four and one-half cents. The average acreage was approximately 10 per cent, smaller than in the 1930-1932 period, but the yield w 1 Adjustment Administration per acre was increased so that total production was increased. Contrary to the opinion of many people, the flue-cured tobacco program was not a reduction program. It was an ailjustment program in the true sense of the word. The factors responsible for the greatly increased income to tobacco growers since 1932 are difficult to enumerate. Among the important ones, however, must be listed better regulated production and the improved bargaining position of the tobacco growT'rs which grew out of that regulation. Two tobacco crops of moderate size grown under an effective production control pro- gram will bring tobacco growers more than will a large crop and a snuill crop produced without a program. The mere fact that a program which can adjust pro- duction is available tends toward higher prices. If there is no program, tobacco buyers are think- ing about the size of the crop that is likely to follow given prices. They are cautious about carrying prices to high levels. The next season might find them in a ])osition to accunmlate stocks much cheaper. If there is an effective program, they do not have to be concerned so much about the future. They can give more attention to itnmediate conditions, including the prices at which they can sell their stocks. They know that any fluctuation in prices during the next season is likely to be moderate. Flue-cured tobacco prices have averaged more than twice as much during the past three years as dur- ing the three-year periocl ending 1932. Domestic con- suiiq^tion has increased during this period and world consumption has been a!)out the same, averaging slightly more than 6.'>0 million pounds during each period. These facts are significant. They show first: that the jirice to growers can double without materially affecting prices to consumers; and second: that con- sunqjtion of tobacco |)roducts is not greatly affected hy sizeable increases in the price of raw tobacco. The cost of raw tobacco represents only from 15 to 30 per cent, of the price paid by consumers for the products in which flue-cured tobacco is used. The n- mainder is made up in Federal taxes, manufacturing costs and j)rofits. During the past three years there has been enough tobacco to supply manufacturers and exporters, but there has not been any large excess to depress prices. Consumption has been as large as it would have been if there had been 200 or 3tX) million pounds of excess supplies hanging over the market. Under the Kerr Act a tax of between 25 and 33 1 > per cent, of the market price was levied on all tobac^'o sold. Growers who participated in the adjustment pro- gram received warrants which were used in paying the tax. The net result was that the returns of participat- ing growers were kept at a level higher than the re- turns of the non-participating growers. The pro- gram, however, resulted in total returns to tobacco growers approximately double those they would have reived without a program. The non-participating Tk9 Tobacco World oi owers were not penalized. They received more than ji^ln y would have received without a program. After the Kerr Act had been in effect on one crop, a i. ferendum was held. All growers were given an (ortunity to vote on the continuance of the plan. .\i/,rL' than 98 per cent, of those who voted favored the cMiitinuance of the act and a larger percentage of o . wers voted than had ever before voted on any pro- po al. In hundreds of cases, growers who were not ]i; rlicipating in the program voted for its continuance since they realized that after paying the tax they had more left than they would have had without a program. The Supreme Court decision of January 6, 1936, t< I ruinated the adjustment programs, and Congress re- jualed the Kerr Tobacco Act in the belief that the ( 'oiirt also would hold it unconstitutional. A substitute for the Adjustment Act, :he Soil Conservation and ])omcstic Allotment Act, was enacted, and under it the pt.ir! and 1937 Agricultural Conservation Programs \\. (' developed. These programs help keep tobacco acreage in line with needs, but do not act as a substitute for the Kerr Ai t. This substitute might be a state compact pro- ui am, giving us a plan much like that in effect prior to tilt' Supreme Court decision. But since the majority ot llie Court has held that agriculture is a local matter aiul that the control of production must be left to the >tates, the carrying out of a compact program will re- qiiiit' action by state legislatures. For that reason the present proposal is pending before you. In brief, the compact plan provides for a tax of 2') |M 1 (•♦•nt. of the market price on all tobacco produced and the issuance of warrants which can be used for the payment of the tax in amounts equal to allotments. It would be the fence built around the voluntary plan de- veloped under the Soil Conservation and Domestic Al- lotment xVct, although the program we have now lacks the adjustment possibilities of the original voluntary program. Any jjroduction control under the Agricultural Conservation Program will be indirect and will grow out of soil conservation. Its effect on production, there- fore, is even less than that of the voluntary program under the Adjustment Act, which permitted direct pro- duction control. The realization of the limitations of the program we now have caused Congress to enact federal legisla- tion which authorized tobacco compacts. The Agricultural Conservation Program had some effect on tobacco production in 1936, just as it will have some effect in 1937. Yet, weather conditions in 1936 had as much or more to do with the keei)ing of the crop near the level of consumption as did the program. All of you remember the extremely dry weather which pre- vailed during the planting season in some of the im- portant producing areas. If tobacco acreages should increase in response to prices this year as they have in the past, and we have no program, the 1937 crop of flue-cured tobacco probably will be between 900 million and a billion pounds. Participation during the 1937 Agricultural Conservation Program, from present in- dications, will be such as to result in production around 100 million pounds below what it would otherwise be. If these estimates are correct, the Agricultural Conservation Program alone, if accompanied by aver- age growinir conditions, will result in a 1937 crop that probably will exceed 800 million pounds. World con- (Continued oh Page 16) 9" March, tgj^ •9 SCIENTISTS HAVE DISCOVERED Reynolds Metal Wrappers shut out I I q h ^^muL ^^alityI trol humiditi],diid assure I a c t n r u I r e s h n p s s a n :i t u ! ! 11 a v a A GOOD CIGAR'S BEST FRIERD THE RETNOLDS METAL WRAPPER "IT :'"Mii .1 •*• — trrwi ^mkimmiVimmm^. Classified Column The rate for this column is three cents (3c.) a word, with a minimum charge of seventy-five cents (75c.) payable strictly in advance. ^^l:?iif^ii0f^1fO^0r^^S^ig^ffl?^^^ POSITION WANTED CIGAR SALESMAN COVERING EASTERN PENNSYLVA- NIA and Local Territory desires connection. Large following. Address Box No. 580, "The Tobacco World." CIGAR FOREMAN HAVING 6 YEARS* EXPERIENCE ON Automatic Machines, wants position. Also instructs beginners. Address Box No. 582, "The Tobacco World." VENDING MACHINES ADVANCE CIGARETTE k'ACHINES $19.50 each. ROWE 6 Column Cigarette & Match Vendors $38.50 each. Peanut Ma- chines, Amusement Pin Tables, Electric Cranes at low prices. "NATIONAL, 2401-15 Chestnut Street, Philadelphia, Pa. TOBACCO WORLD The National Tobat^ Buslneaa Monthly A GOOD ADVERTISING MEDIUM N (Continued from Page 5) States, })articularly in dopartinent stores where women shojipers pither in large numbers. 7. Manufacturers of s^lassware and lamp shades have showed their williniiiiess to co-operate by oflfer- lUii; to publicize the "Ciirar Band Hobby" where their product is sold. (IMiotographs will be taken of promi- nent displays featurinir and j)ublicizinj? the contest.) 8. Several million folders and application blanks are being distribut(Ml throughout the United States, by department and chain stores, cigar stores, schools, (including colleges, high sc1h»o1s, vocational and trade .schools, schools of art and design, etc.), salesmen and tobacco distributors. Cash j)rizes will be awarded at thrcr-month inter rats, for the best objects submitted, embellished with cigar bands. Winners in the (juarterly contest will be eligible to compete for the (irand Prize — a free cruise to Bermuda. A representative committee of judges, selected for their prominence in their respective fields, will select the winners: Martha Manning, Dean Cornwell, Helen Watts Schreiber and The Lady Terrington. The regular channels of distribution of ** Scholar ship*' contest posters and entry blanks, namely, cigar salesmen, wholesale tobacconists, chain, department and independent stores, will be supplemented by the following methods: 1. Direct mail contact with college students at the universities. 2. This office and its out-of-town representatives are contacting colleges and receiving excellent co- operation from the Student 's Affairs Divisions in fur- thering distribution among the undergraduates. 3. Prep schools, military academies, Y. M. C. A., Y. W. C A., Y, M. H. A., Y. W. H. A., rTOreation cen- ters and other institutions have been contacted. 4. Large factories, office buildings, and CCC camps, will be supplied with details and blanks and announcements will be placed on bulletin boards. 5. Fraternal organizations, young men's social and political organizations, and athletic clubs, will re- ceive special attention. (As in the past, occasional smokers will be given and attention brought to the scholarship awards.) 6. Personal contacts with undergraduates will be made at dormitories, smokers, fraternity meetings. Ballot boxes will be placed in retail outlets in the ini mediate %'icinity of colleges and in college halls, alomr the same lines as our recent ** Football Guessing Con- test". Th€ T0boc€0 World PICK & PAT in ''PIPE SMOKING TIME // with ^ '^ ^:^)I DILL'S BEST YELLOW JACKETS under the leadership of Bennie Krueger and the FOUR MODEL SMOKERS, the Landt Trio and White COLUMBIA BROADCASTING SYSTEM COAST-TO-COAST MONDAY NIGHTS Tune in with the increasing sales of • • • JlLL'S BEST and MODEL TOBACCOS 7. The active co-operation of a large number of piuiiiinent educators has been enlisted by the Cigar Proiiiess Board to direct the attention of students to thi' upportunities awaiting them in competing for the i,eli(Harship. >. Included on the connnittee which will judge the (111 IKS submitted are: Professor Frederick Dudley La- 'tt', Howard Allen Trafton and Julius Yourman, Ph.D. Twelve scholarships will be awarded, totalmg .*|;llI(Mi, for the best Poems, Slogans, Posters or Edu- cational Research Papers, using cigar or the cigar in- dustry as the subject. \\ hile the above contests are different in character and <'omposition, they have been designed and planned lui niio specific purpose — To Stimulate Cioae Smok- i.N.. rinujuGii Making the Public '*Cigab-Consciou8". All branches of the industry (which makes up the (U I Progress Board) are invited to co-operate in tht >. ambitious undertakings. We believe it will re- ddiincl in a most marked maimer to the mutual benefit of all interested in the welfare of the trade! ALEX SMART ON THE SCREEN TllK tobacco industry aij a whole will be inter- ested to know that the Alex Smart series, writ- ten by A. Joseph Newman of Bayuk Cigars, Inc., \vhi( ii appearcnl in the columns of the Tobacco Woru) Vd>\ ><'ar, is being worked into a script for the movies. it is understood that one of the conditions Mr. X' s\ man has made in disposing of the screen rights is tliai Alex Smart still act as a cigar salesman. This serial, when it does appear in the moving pic- ture houses of the country, should bo a jwwerful pub- licity effort tw£ the whole cigar industry. CHUTE WITH INTERNATIONAL AXN0UNCT3MENT of the appointment of W. P. (Imte as general sales manager of the re<^ntly formed International Tobacco Company of Alii, lieu. Inc., of Louisville, Kentucky, was made to- da> hy Edwin J. Helck, president of the new company and former vice-president of the Axton B'isher Tobacco ^'"iiipany. Mr. Chnte joined International Tobacco Company on March Ist after thirty years with Larus Brothers & Company. OUR HIGH-GRADE NON-EVAPORATINO CIGAR FLAVORS Make tobacco in«Kow and amootk In character and Impart a most palatable flavor fUVORS FOR SMOKING and CHEWING TOBACCO Write for Llat of Flavors for Special Brands flKTUN. AlOlf ATIZEI. BOX FLAVOBS. FASTB SWBBTBNBIS FRIES tk BRO.. 02 Reade Street. New York The Standards of America UriDirTi OIkTl Tl ^1 ' Eitl760 (bU ft Az't ln^i 1 W ITI Eit.1851 ALL OF THE OLD ORIGINAL Maccoboys — Rappees — Hlitfi Toasts Strong, Salt. Sweet and Plain Scotches OEORGB W. HELME CO. Ill Piftli A vans*. New Yavk CIGAR BOXES T*L AI^M«t> <-MI jflCJ^gWCO «37>64l CAST ITtiST. "A business that isn't worth advertising ought to be advertised for sale**. n POPULAR LEADERS By P. Loriliard Co. BEECH-NUT VAN BIBBER 5for10f BETWEEN THE Aas 13«pkg.oft«n BftOADSIDBS BOOELBTS LABBLS WISDOW DISPLAYS OXRSCTKAXL SCHLEGEL LITHOGRAPHING CORPORATION SCHLEGEL BLDC 374-380 Second Ave. ■BW TOEK Algonqnin 4-9226-7 COUHTSR DISPLAYS CARTOVS CAR CARDS POSTBRS AUTOKR AFT CIGAR BOXE S Botte Natuf* Cedar QiMli Novelty Wnipp«Ml Are Outstanding In Ouality-Design-Cost AUTOKRAFT BOX CORP. Uaa, Ohio _ Hanover, P« Chieaco. III. „ .. ^ Detroit. Mich. HellsB. I^. Philadciphu', Pa. Wheelinf. W. Va. 96 TOBACCO AND STATE COMPACTS (Continued from Page 13) sumDtion of this type of tobacco during the current y^r probably will be below 700 million pounds. ^ Some reports have been circulated that «)n8ider- able quantities of tobacco were lost in the floods m the Ohio Valley. We sought information on this and were hifornied that approximately twenty to twenty4\ve t Wand hogsheads got wet. Most of this has been saWaged and but little, if any, flue-cured tobacco was damaged in the first place. Stocks are at record levels, but domestic consump. tion has increased also. In relation to consumption, tocks are ample but not excessive. However a crop in excess of 800 million pounds is likely to result m rices materially below those of any of the past three vpLrs At the beginning of the 1937 marketing season dd stocks probably will be over KX) million pounds kr'er than at the beginning of the 1935 marketing nea- son when the crop was slightly over 800 million pounds^ Farm leaders have been conferring with officials of the Department of Agriculture and members of C on- gress v^Mh a view to revising and expanding the present Federal farm program. It is possible that legislation will be enacted during the present session of ^-ongiess which will enable us to have a satisfactory tedeTa^ tobacco program. We must remember, however, that the planting time for tobacco is near at hand. Congress is not Ukelv to pass any new legislation which will help us this vear. Such changes as are authorized for to- bacco probably would not become effective before 19^. Thus we* arc led to the conclusion that the only hope of strengthening the 1937 program for tobacco is through action bv state legislatures in the tobacco -pro- ducing states, the state legislatures of Virginia and North Carolina already have authorized a state com- pact program. The state legislature of South Carolina has such a proposal before it and the prospecte for its approval are favorable. .„ i xi. If South Carolina acts favorably, it will be the re- sponsibility of the members of the Georgia legislature to decide not only whether Georgia growers shall have a compact program in 1937, but also whether the growers in Virginia, North Carolina, and South Caro- lina shall have such a program. , v wi. Some of vou, I am told, are concerned about the possibilities of flue-cured acreage increases by Florida growers. I can readily understand this. Florida growers, as you see it, should keep their plantings m line with Georgia growers. I believe the leading t(^ bacco growers of Florida would agree and we all stand ready, I know, to assist these leaders in any way thw we can. - t u u Representative growers from all parts of the belt discussed all phases of the compact situation in Wash- ington about a year ago, however. It was pointed out that production in Florida had never exceeded eight million pounds, or about 1 per cent, of the total crop The growers were reminded that Florida producers could not exceed the bases established for their farms and qualify for payments under the conservation pro- gram. The consensus of these leaders was that they did not wish to jeopardize the entire compact program by requiring action this year by the Florida legislature. I believe most of the grower representatives were thinking at that time that a compact program would be in operation only until an effective Federal program could be worked out. If Florida production should be sharply increased, 1 ^^ .u]d not recommend the continuance of the compact I other producing states. I do recommend the use {)t this method, if it proves successful otherwise, m^n it can be determined whether Florida growers wili keep their plantings in line with those of other pro- du(< rs, or until a sound Federal program can be wo.ked out. Even if Florida growers should increase produc- tion oi) per cent, this year, the increase probably would ii(,t be sufficient to affect the prices for the entire belt as much as a quarter of a cent a pound. I think the jTi (IS in the other states made a wise 4ecision when thi'v decided they would not let the compact program dc})' nd upon action by the Florida legislature. In conclusion, may I repeat that income of flue- cured tobacco growers has more than doubled since the pr<'/ram was inaugurated. The program has not re- du' 'I domestic consumption and from all indications ha^ had but little effect on consmiiption in foreign eoimtries. RALEIGH AlfD KOOL PROGRAM THE popular Raleigh and Kool Cigarette Show, starring comedian Jack Pearl as Baron Mun- chausen and broadcast over the nationwide NBC- Bliu' network from 9:30 to 10 P. M., E. S. T., Mon- days, will move to a new broadcast period in March. Starting March 19th, it will be heard Fridays from 10 to V):m P. M., E. S. T. The last of the Monday net- wcirk programs will be broadcast March 9th. Although the chain of stations will be substan- tially the same as at present, certain of the outlets whif'h now carry the network show will join the list of stations broadcasting the programs by electrical tran- scriptions at various times. Complete details of the revised schedule will be announced shortly. Since he returned to the air under the Brown & Williamson banner early in November, after a year and a half vacation largely spent in Europe and South America, Jack Pearl has registered an outstanding hit of the radio season with his revival of the familiar Baron Munchausen. With him in his weekly programs ClitT Hall, his inseparable **8traightman", as **Shar- lie"; a large supporting comedy cast; the popular tenor, Morton Bowe; and Tommy Dorsey, trombone- playing maestro, and his swing orchestra, with Edythe Wriuht, Jack Leonard and The Three Esquires as vocalists. PUERTO RICO'S IMPORTAKCE PITERTO RICO'S increasing importance as m market for American cigarettes is reflected in ths island's official trade totals for 1936, just re- k'.*>» d, which show that purchases of this product from the American mainland amounted to $3,287,569, an in- crease of more than 25 per cent, over similar purchases in U»35. According to the Puerto Rican Trade Council, lu; tically 85 per cent, of all cigarettes consumed on the island are purchased from manufacturers in conti- nental United States, representing a total of 12 per cent, of all cigarettes which are shipped outside the forty-eight states and making Puerto Rico the second nioKt important outside market for tt» American cigar- ette manufacturer. March, igj^ THE WOODEN BOX FOR CIGARS LENDS PRESTIGE AFFORDS BEST PROTECTION SPRUCE BOXES ARE LIGHTEST— BRIGHTEST Save Excess Freight and Express SPECIFY SPRUCE FOR YOUR BOXES UPTEGROVE LUMBER CO. 15 Washington St. Newark, N. J. CIGAR BOX LUMBER FOR 63 YEARS EMabltelMd lau "BEST OF THE BEST" """"'-^ "' A. SANTAELLA & CO. Offic*. IISI Broadway. N«w York Otr FACTORtBS: Tampa and Kap Waat. Florida 15S Mi Sired, N. Y. Gir Uutria 144, HaTua, 0^ HAVANA TOBACCO ROTHSCHILD-SAMUELS-DUIGNAN, INC. Tobacco Merchants' Association Registration Bureau, 'NtV'vokTcm Schedule of Rates for Trade-Mark Services * Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A— An mllowance of $2 will be made to members of the Tobacco Mer* chants' Association on each registration. Note B — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of Doe Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an additional charge of Two Dollars ($2.00) will be made and so an additional charge of One Dollar ($1.00) will be Bade for everjr ten (10) additional titles necessarily reported. NEW REGISTRATIONS GARBORG: — 46,586. For all tobacco products. A. H. Finley, Scran- ton, Pa., December 14, 1936. SOLVEJG:— 46,587. For all tobacco products. A. H. Finley, Scran- ton, Pa., December 14, 1936. JEEVES :^46,588. For all tobacco products. A. H. Finley, Scran- ton, Pa., December 26, 1936. CHESHIRE: — 46,589. For ciparettes, smoking and chewing tobacco. Mid- West Tobacco Co., Cincinnati, Ohio, December 18, 1936. NICHAVO:— 46,590. For all tobacco products. A. H. Finley, Scran- ton, Pa., December 31, 1936. BONCONDON:— 46,591. 1 .^r all tobacco products. A. H. Finley, Scranton, Pa., January 4, 1937. IL BERSAGLIERE:-^46,592. For all tobacco products. lavazzi Cipar Co., New York. X. V.. October 29, 1936. SMILING JOHNSON:— 46,597. For snuff only A. H. Finley, Scranton, Pa., January 26, 1937. TRANSFERS CHESHIRE: — 46.589 (Tobacco Merchants Association). For ciga- rettes, smoking and chtwing tobacco. Registered December 18, 1936, by the Mid-West Tobacco Co., Cincinnati, Ohio. Transferred to Eugene Greenwold. Cincinnati, Ohio, January 6, 1937. IDLE HOURS:— 12,292 (United States Patent Office). For cigars. Registered August 1, 19(t5. by J. \'. O'Connell, St. Louis, Mo. Through mesne transfers acquired by .\niceto Casals, St. Louis, Mo., and re-transferred to John Vila Faust Cigar Co., St. Louis, Mo., December 19. 1936. SMILING JOHNSON:— 31,438 (Tradc-Mark Record). For cigars, cigarettes, cheroots, little cigars, stogies, smoking and chewing to- bacco. Registered October 9, 1905, by The Harvey Tobacco Co., Scranton, Pa. Transferred to A. H. F'inlev, Scranton, Pa., January 9. 1937. PHILADELPHIA CLUB:— 16,956 (Tobacco NVorld). For cigars, cigarettes, cheroots, .'«togies, chewing and smoking tobacco. Regis- tered January 13, 1909, by Gumpert Bros., Philadelphia, Pa. Through mesne transfers acquired by Ivis J. Scadron, Tampa, Fla., and re-transferred to Bayuk Cigars Inc., Philadelphia, Pa., March 12, 1936. LA FAMA DE MARCA:— 32,338 (United States Tobacco Journal). For cigars, cigarettes and tobacco. Registered October 30, 1906, by Schmidt & Co., New York, N. Y, Transferred to A. O. Fisher 8c Co., Chicago, III., and re-transferred to J. Mazer Sons Co., Detroit, Mich., January 25, 1937. EL COMEDOR:— 15,384 (Tobacco World). For cigars. Registered May 21, 1907, by A. F. Muehlhauser, Quakcrtown, Pa. Through mesne transfers acquired by Wm. \V. Muehlhauser, Quakertown, Pa., and re-transferred to Lancaster Cigars, Inc., Red Lion, Pa., February 15, 1937. PETER MANNING (The Race Horse) :— 44,142 (Tobacco Merch- ants Association). -All tobacco products. Registered March 25, 1925, by W. W. Muehlhauser, Quakertown, Pa. Transferred to Lancaster Cigars, Inc., Red Lion. I'a., February 15, 1937. THE ABBEY:— 20,207 (United States Tobacco Journal). For ci- gars. Registered June 30, 1898, by H, Bissmann, New York, N. Y. Through mesne transfers acquired by Rosenthal Bros. St Co., Inc., New York, N. Y., and re-transferred to the Continental Cigiff Corp., Scranton, Pa., April, 1931. LITTLE ABBEY:— 46,600. For cigars. Registered by Continental Cigar Corp., Scranton, Pa., March 1, 1937. (Certificate issued upon presentation made to us that the trade-mark or trade name herein specified, though apparently not heretofore registered in any of o^ Affiliated Bureaus had been acquired in April, 1931, by the registrant by a transfer from Rosenthal Bros. Cigar Mfrs., Inc., who had ac- quired same from the General Cigar Co., New Y'ork, N. Y.) OPTION: — 221 (Legal Protective Association of Cigar Manufac- turers). For cigars. Registered June 28, 1881, by Lichtenstein Bros. & Co., New York, N. Y. Through mesne transfers acquired by Baronet Co., Inc., Cincinnati, Ohio, and re-transferred to S. Frieder & Sons Co.. Cincinnati, Ohio, February 24, 1937. OPTION: — 41,646 (Tobacco Merchants Association). For cigars, cigarettes and tobacco. Registered March 11, 1920, by Haas Bros, Cincinnati, Ohio. Transferred to Baronet Co., Inc., Cincinnati, Ohio, and re-transferred to S. Frieder & Sons Co., Cincinnati, Ohio, February 24, 1937. IN PRAISE OF THE HAVANA CIGAR IT IS NOT often that a whole chapter in a modem novel is devoted to cip:ars, but KrjTiiov in his iat est book "He's Got a Million" (George Allen ai Unwin, Ltd., London) shows not only a fine apprecii tion but an expert knowledge of cigars. The cares the planters, the methods of curing, the Vuelta Aba^ Valley, the types of soil and the temperature question are all known to him. He says **The Cuban loves hn cigar as he lov^es his \vife and his game of cards; a^ much as his far niaitc, because far nirnte is impossible without a cigar. I remarked to a Cuban ])lanter that the result of all this time, work and trouble is consuiucd in a few minutes. Do you know^ what he replied! He was an unexpected philosopher. 'Pjverything is con- sumed. We consume ourselves, but there is this differ ence, that a burning cigar affords pleasure to others but in our combustion we often cause unpleasantne>i to our fellow^s.' " Later he says "The outer leaf is just like a woman's dress, but the voluptuous body, the goal of so much effort and thought, is within. A nd just as women are in their prime only at a definite age, so it is with cigars. A cigar should be carefully kept^ until raw youth gives way to maturity, but it should not be allowed to become a faded beautv." TOBACCO TRADE ORGANIZATIONS TOBACXX) MERntANTS ASSOCIATION i^hT)^ OF LNITED STATES ""^JXc^ JESSE A. BLOCH, WheeHnf, W. V* Pretident JULIUS LICHTENSTEIN. New York, N. Y Vice-Preiideat WILLIAM HEST. New York. N. Y Chairman Executive CommittM MAJ. GEORGE W. HILL, New York, N. Y VicePre«id«*| GEORGE H. HUMMELL, New York, N. Y Vice-Pretideal H. H. SHELTON, Washington. D. C Vice-Preiidert WILLIAM T. REED, Richmond. Va VicePre»i«»urccs increase commented on it and used the late Lillian Russell as an outstanding example. She had her own brand, "Lillian Russell," manufactured of clear Havana tobacco in a Havana factory. It was a small cigar, possibly not more than three inches in length, and it is still being sold to women and clubs frerpiented by them. Even some men Hke it and buy the brand by the box. We raise our eyebrows, however, at the i)aragraph in which the tobacconist sets forth that he knows "girls" in their later twenties who smoke cigars daily and that on(» consumes at least six five-inch cigars a day. Well, the earlv feminine stock of this countrv w^ent in pretty heavy for snutT, but they also found a lot of jileasure in smoking a pipe. This country seems to have survived with sturdy generations, and we have no fear that anything serious will happen to the womanhood of our neighbors across the border, because they smoke cigars. From our glimpses of life we observe that women smoke cigarettes, too. That about covers the field of tobacco products except that we haven't found any in these parts who admit using chewing tobacco. Never- theless there are some sections where women are just as expert as men in the manipulation of a '*cud." WHILE the pin-ball machines flourish in Phila- delphia despite spasmodic crusades by the police against them, it has been our observa- tit)n that they are operated more in cigar stores than in tap-rooms. Some tap-room proprietors seem to feel that it cuts down the bar receipts, and won't have them in the place on the grounds that when a man is intent on getting 15 or 25 cents back for a nickel he is not must interested in consuming beverages. And if he loses a couple of dollars in the machine, which can happen with the greatest of ease, he is very apt to leave a "tab" for his drinks with the proprietor. In cigar stores the men who come in and play are almost always users of tobacco in some form and the machines api)arcntly do boost sales. Then of course there is the "take" from the machine. In these parts the machine imy-oflF to the cigar store proprietor is 40 per cent, and the machine owner takes 60 per cent. With a popular shop and two or three of these ma- chines, the tobacconist does very well indeed. The TOBACCO WORLD (ctUbIi»hed IW) ii publiihed by Tobacco World Corporation; Hobirt B, Rankin*, Preaident and Treaaurer; John dmtj, 3«u«Ur|. OKem, 236 Cbeatniit Stre«t. PbiladolpbU. Pa. laaocd monthly. SahwripUoM. available only to thoae engaged in the tobacco induatry or trade, $!.(» a yaar, 15 casta a eapyj forctga. $1.7S a year. Eatcred aa aw^ad cUm Mil aattar. PMlrtir S. »«. at the Poat Ofke. Philadelphia. Pa., ander th« Act of March J. Wf. APRIL 19th has been set as the date for a hearing of a plan to roor-aniz.e the United (Mgar Stores i'onipany of America. The huuUords and all types of securitV holders have given their approval to the new set-up for the company. ,,<..,,* *v.« Some time ago we conmiented on the tact that tne chief objective of being in business is to eonduc't it at a profit. The United Uigar Stores have had difficulty from time to time in doing so. . l^nquestionablv thev have had advantage in the prices paid for their merchandise and should have made monev. Hut what the landlords have charged for rental *of their establishments may have con- tributed to their inability to meet their overhead ex- pense, aside from making a profit for their stock- holders. THE Cigar Progress Board, in pursuing its cam- paign to secure a national revival of the old- fashioned custom or fad of collecting cigar bands and using them to decorate numerous household objects, is utilizing all possible means of interesting the public in this objective. Tvpical is the replica of the ocean liner, the Queen of Bermuda. This lars:e mounted design is now on display in Rockefeller Center in the display window of the* Furness-Bermuda Lines, and will remain there until April 15th. In addition to the hundreds of thou- sands of persons who dailv pass this window, the tre- mendous crowds in Fifth Avenue's famous Easter Parade, had the opportunity to view this splendid piece of craftsmanship. Following the Fifth Avenue exhibit, this artistic cigar band design will be displayed in a place of honor in the permanent du Pont cellophane exhibit on the Boardwalk at Atlantic City, where it will be on view for several weeks after April 15th. Photographic reproductions of this cigar band ship are being sent this week to all the national news services and syndicates, as well as to individual news- papers throughout the country. Inasmuch as many newspapers are now conducting Hobby Departments, the Cigar Progress Board is directing special atten- tion toward interesting the hobby editors in making a special feature of this particular phase of this work. Meanwhile, a steady flow of entries is being re- ceived from contestants in every State of the Union who are competing not only for the quarterly cash prizes, but also for the grand prize of an expenso-paid cruise to Bermuda* AMONG the many tobacco trade journals that come to the exchange desk we always find a lively spirit in *'The Irish Tobacco Trade Jour- nal", and we enjoy it. It has the happy faculty of reviewing its owti, as well as world tobacco trade, in a most interesting manner. It should be appreciated in Ireland and elsewhere. We say this because we know^ that every industry to be successful must have trade publications to dissemi- nate all the news about it that is news. SOME of the outstanding tobacco trade organiza- tions are going in for banqueting in a big way, and the number of banquets scheduled during the calendar vear seem to be on the increase. Conventions and meetings do not provide the opportunity for men to get better acciuainted, to the same degree that a ban- (piet does. A successful trade organization must be composed of men who know ouch other by their first names, and we don't know of any type of gathering that accom- plishes this end and strengthens friendships as does a banquet. THE cigar and tobacco industry always has, and probablv will continue to take it on the *'chin" so far as State and Federal taxes are concerned, for vears to come. There is no positive assurance that the Federal Debt will be decreased, and no guarantee that it will not be increased. ^ ..t. • i No merchant or anvone else selling to the general Dublic want to continue this process of raising prices. Excepting the wealthv who can afford to pay their in- cmne taxes and those with smaller returns, the vast maioritv of the citizens of small means cannot carry indefinitelv, the tax burdens placed on them from every source found thus far by the Federal and State gov- ernments. , , , . J. The National Debt has reached such astounding fi^aires under the present Administration in Washing- ton that it is difficult to calculate the time when it can be brought back to normal figures. Certainly, not m this generation or the next. The producer or manufacturer must get his prom before he can pav his taxes and increased wages. But there is a limit,* so far as price is concerned, beyond which the consumer cannot go. Increasing wages $2 a week is no solution if home maintenance and food advance $4 a week on a basis of the usual standard of living. LIGHTERS are taking their toll from the match business if we are to judge from the figures of th(» Internal Revenue Bureau. The Collectors* collection in the month of February dropped from $6.S:?J23.70 for 1936 to $43(),334.(K) in February of 1937. This is a decrease of more than $200,000. And in any event a good lighter does a better Job at all times for th<' cigar, cigarette or pipe. Perhaps the Federal Government has reduced the taxation! rhis would of course account for the decrease, but does it! [\ ^^ — Be sure vou have a fjood lighter, however. HERE is a collector of pipes who never smoked one. He is Edward Butts, curator of the mu- seum in the Kansas City public library. His collection numbers more than 150 pipes at the present time. He lavs claim to having the largest collections of Indian pipes in the country. He has purchased them privately and they now represent a substantial invest- ment. Tlu T0lme£0 WtM Will Discloses Big Estate Left By Louis Weenen WHEN the will of liouis Weenen, English ciga- rette manufacturer, came to light a month or so ago, it was disclosed that he left a fortune of 933,531 English pounds on which sum the estate j)aid a duty of 352,594 pounds sterling. "Tobacco", our English contemporary, tells the story as follows: The story began forty-eight years ago, when two young men asked their fathers — who had been in part- nership in Hackney as cigar merchants for many years — to start them off in a cigarette business. One of the fathers, a Mr. Weenen, was a Dutchman. For- tune had smiled on him when he won a lotttery. He could think of no reason why fortune should not smile again and, accordingly, he agreed at once to put up the necessary finances. And so, too, did the other father. To newspaper men an old friend of Louis Weenen said that when he retired from business in 1927 — the year when the business was bought over by A. S. Donn —the firm was employing nearly 500 hands. Added the friend: "Mr. Weenen started what I believe was the first cigarette coupon idea. In 1894 the firm offered to en- large any photograph sent in with 200 coupons from the packets of their cigarettes. "A few years later he told me that his greatest ambition was to die a millionaire." His ambition was not quite realised, though even in his later days he remembered the lessons of his youth, that money makes money, that even if you have a lot of it that is not a legitimate excuse for squan- dering. He lived plainly and carefully, dying at the age of 73 after several years' illness. In his will he made generous provision for his wife and daughters. On their death the residue of the estate will be divided among eleven charities — one of them, the Tobacco Trade Benevolent Association, already favoured with a legacy of £500. Louis Weenen, like many others in our trade, be- lieved in having an objective. That he should have failed fully to reach it does not minimise in any way the magnificence of his effort. Demuth of Lancaster Dead HENRY C. DEMUTH, who died March 19 at his home at 116 East King Street, has willed his tobacco shop — the oldest one in the United States — to his son, Christopher H. Demuth, who had been associated with his father in the business. This was revealed when Mr. Demuth 's will was filed for probate. The cigar store was established in 1777 by the new owner's great-great-grandfather. According to the will, another son. Major Henry r. Demuth, Jr., at the University of Oklahoma, Nor- man, Okla., is to receive a bequest of $2(K)0, while Mr. Demuth 's widow, Mrs. Ida C. Demuth, is to receive all money over and above the sum of $2(X)(), as well as any other money he may have deposited in any bank. The rest of the estate is to be turned over to the Conestoga National Bank of Lancaster, and Walter E. HABVET A. WAUOHTEL DEAD Harvey A. Waughtel, of Bed Lion, Pa., and pres- ident of the National Tobacco Company of that city, died in the Union Memorial Hospital, Baltimore, Md., on April 1. He had been a patient there only a few days. He was fifty-seven years old. Mr. Waughtel began cigar manufacturing in 1907 when he formed a partnership with C. I). Meyers. In 1920 he sold his interest to Mr. Myers. He again en- tered the cigar manufacturing business with J. Frank Strayer, under the firm name of Strayer and Waugh- tel. Later he joined the Consolidated Tobacco and re- mained with them until he established his own business. AprU, 1937 Fraim, to be held in trust. They are to pay over the annual income to Mrs. Demuth in semi-annual install- ments during her life. At her death, the income of one-half of the prin- cipal of the estate is directed to be given Henry C. Demuth, Jr., during his lifetime. When he dies the same share of the estate is to be held in trust for his children for their maintenance, support and education until they become of age, at which time they are to receive e''J" are not supposed to light -Breathers. What wouhl hai)pen if you did! It is to be sold (»nlv through drug stores, as stated above This lots the tobbaconist out. ^\ ell, the many dru**- chains and indov)ondont drug stores an' doing a whale of a cigar and cigarette business at no proht. Porhav)s ''Broatliors" is jnst what their cigar and to- bacco counters needs. As Told By Frank Trufax - « • 1 i _ POSSIBLY some of mv boys do not know that prior to mv going into the jobbing business, I con- ducted a retail cigar store. Naturally, I met all kinds of salesmen— good ones— fair ones— and some who couldn't sell gum drojis to the Eskimos. Mere abilitv to sell is not tho only (pialitication ot a successful salesman. Lots of salesmen can virtually take an order awav from a dealer and yet leave behind them a feeling of absolute antagonism toward the salesman, to his house and to the very product itself. I don't suppose I was any different from the aver- age dealer and the saleman who got the bulk of my orders was the salesman who kahxed my orders. Here's how he stacked up to me: He had such an ocean of confidence in his goods— in his house— in himself, that 1 was fairly swept along in its tide. He was proud of his products and tactfully told me why. He knew just how his goods could benefit me like he knew the alphabet and diplomatically drilled this know^ledge into me. He never spoke ill of comi>etitive brands; he wished them well and got busy improving the health of his ow*n. He gave me real service that 1 remembered long after a cut-price story was forgotten. CHARLES L. STRAUS PASSES Charles L. Straus, widely known tobacco jobber and vice-president of the Henry Straus Company of Cincinnati, O., died recently in his apartment in that city of a heart attack. He had not been in good health for some time. His only brother, David Straus, pres- ident of the company, survives him. He preached i)erpetual sunshine, but prepared me, too, for a rainy day. . , • i ♦ He made no boast of a monopoly ot brains but was willing to share what he had when I flashed forth the S. O. S. , ... He could never have served as a model tor a mag- azine clothing ad, but his appearance betokened good breeding and good taste. , . , He mav have been a little tardy in keeping me he], to baseball dope, but he sure could lino straight over the plate some swift selling schemes that moved mv shelf-warmers from their base. He was short on making excuses, but in keeping an engagement, he was "there". A three o'clock date meant three strikes by the clock and he'd be in— am! out went the order. He realized that he owed me more than the mere service of taking my order. He owed it to me to keep inviolate mv confidences; to make i>roper suggestions for my w^elfare ; to give heed to my desires and abide bv mv decisions. He respected my owm judgment and secured my good-will. He w^as loyal to his house and loyal to me. He believed in the principle of real interest in me and reaped rich dividends (»f business for me. He got my order *causk he eabned my oBbRii ! Was he good enough for all of us to follow through with his principles! I'll say he was— what Ai you think! DETROIT *' SIT-DOWN" STRIKES SEEP OIOAR FACTORIES CLOSED According to the latest news from Detroit, Mich.. the ** sit-down** strikes which spread from the auto- motive industry to the cigar manufacturing industry* as well, are still continuing. As a result many of the manufacturers have been handicapped in filling orders. Cigars are the most pleasurable and economical forniofimoking. :,>,, hmed 1929 BAYUK BULLETIN Deyoted to the best interests ofthemenwho sell cigars. APRIL, 1937 Prepared twice a month PHULOFAX {The Retailer^a Friend) SAYS Do you know the cor- rect names of the cij?ar brands you are selling? Do you always refer to them by their correct brand names ? Do you know the cor- ed name of the firm with whom you ire employed? Please, dear reader, ion't assume this is a foolish ques- tion ... it is NOT, He was asked to submit to his Iou?c the names and addresses of fifty kf his key accounts. 38 of the names [ubmitted had no initials — you know, le tlii^ — Jones, Smith, Murphy and on. The House wanted the proper Unies of these dealers to write them letter on a special subject. How >uld they when the salesman did lot give the proper names? The ilesman ^ill tell you that his name Howard C. Brown — not just Brown. jt the point? "So what?" you say. r'ell, if we are careless in little lings the Boss is very apt to think ^e would be careless in major mat- rs. o Said this wise dealer — ^"I don't cot- >n up very closely to a salesman ^ho wastes his time (and mine, too) my store ... I figure if he can ?nd so much useless time with me. hasn't got very many customers id if he hasn't many customers, fther there is something wrong with is House or with him". Not bad figuring, Mr, Dealer, not id at all. __ o-_- Easter eggs for the Iciddies and figars for the daddies. Righto! "Your Favorite Cigar Brand By w Box — Delivered An>'where, Any- le" — on a neat card in a promin- it spot of J. R, M.'s store sold four }xes in three days! It Qkh B« Done! ! We saw he was bogy iHi«i ^w went ito hjs store but he never indicated lat he even taw us. We walke*eai*' Jones thonght he had a snre fire sales Ulk— untU be met the Possam Trot Storekeeper. "SALES-DOGGLING" or How Not to Sell— No. 2 a^f^ D. B. I. > SATUK aCABS INC. MIto* 9§ pmm €tgmn Hmm JS97. "Sales Doggling** (in case you have forgotten) means going through all the motions of selling, without getting anywhere. Otto Noebetter, the great sales-doggler, arrives home after a hard day. His wife, Lotta (whose maiden name was Lotta Sense) greets Lotta: Hello! How's my big Husband tonight? How'd Uiings go today? Otto: Just like I'm feeling — punk! Let's get going on the eats! Lotta: Okay, okay, but what's wrong with you? Aren't you feeling well? Why should you feel so punk? . . . Thought we were going to the movies tonight. Otto: Can't a man feel punk if he wants to without going through a Civil Service Exami- nation the minute he hits home? Lotta : But I don't like to have you feeling punk. . . . Have you got a headache? Otto: Yeah, a pain in the head and a pain in the neck! Lotta: (Jee, I'm sorry ... maybe you've caught cold. . . . Where do you think you got those pains? Otto : You give me one and the Boss gave me the other one. . . . Shut your trap for a minute so I can start eating if I can eat it. Lotta: All right, my lord, all right ... get going. I hope you — mmh, mmh — like it! Otto: (Gobble — Gurgle — Gop- pie) Say, this com is pretty good — ^where didju get it? Lotta: Glad you like it. . . . Say, Otto, you're not really sick, are you? Tell me, what's wrong. Otto: Oh, cripes, I suppose I'll have to satisfy you. Well, we got a big drive on a new package this week and none of the dealers want to buy it. Lotta : Why don't they want to buy it? Otto: What do you think I am — psychic? How do I know why they* don't want to buy it? Lot of help you are to me ! I've got to sell it and they don't wfint to buy it. What do you know about selling anyhow? Lotta: Not much, I'll admit, but can't we talk things over? Don't call me a crab all the time. Do you truly like that corn? Otto: Yeah. Gimme another swing at it, will you. ... It tastes just like fresh corn. I asked you once before where you got it. How didju come to buy some- thing good for once? I^TTA : Down at Bill's, our regu- lar grocery man. Bill said it was something new ... he had lots of other brands of corn on hand but the salesman who sold it to him told him that this com was prepared by a real new process, making it taste just like fresh com off the cob . . . that it didn't coat any more than just the or- dinary corn . . . that the kernels were bi^er and sweeter . . . that the can was a quarter-ounce larger than the other brands . . . that his profit was just the same. And Bill said, too, that the fellow said that if Bill would get some of his customers to try just one can, they'd all come back for more and they'd think Bill was a good grocery man for tipping them off to a superior article. Bill said he bought two cases 'cause the salesman gave him a lot of reasons how and why he could SELL the corn. . . . You see Bill then told me some of these reasons, and now I'm glad I tried it. Otto: Goshawmity, I thought you were wound up for the whole evening. . . . What's that got to do with dealers not BUYING my new package, Mrs. Knowitall? Lotta: Maybe, if you handled your dealers like that com sales- man handled Bill, they would buy your new package, too. Otto : Why, how did he handle Bill? He didn't ask Bill to buy. . . . All he did was to give Bill a lot of reasons why the com would sell. . . . Nothing smart about that, is there? Lotta : Oh, Otto, what's the use ! ... Perhaps if you were dumb like that corn salesman, you wouldn't have to ask your dealers to buy. Come on, let's go to the movies! YES, SIR! IT'S SPRING! Last night the wife asked ns to look at her new Easter bonnet. This morning we saw a fat robin battling: with a long and very rubbery earth worm. We noticed that the crocuses in our front yard were be- gining to sit up and take an interest in the world. On the way to the office we heard a hurdy-gurdy. We passed two Bock beer signs — and a baker's dozen of cigar stores. It looked as if every- body knew that Spring was here — except the cigar trade. Some of those cigar stores looked just the least bit drab and battered, as if they had had a hard winter. We thought what wonders a lick of paint would do for them. And how a little elbow ^ease applied to cases and fixtures would smarten up those in- teriors. No, we weren't thinking of appwif^ millions. Class B which made a gain of a little more than 1 per cent, in January, fell off more than 16 per cent, in February. Class C shows a splendid increase over February 1936 with a gain of more than 8 per cent. In January 1937 this classification increased over January 1936 by 2.67 per cent. Class D which gained more than 10 per cent, in January of 1937 as compared with the same month in 1936, failed to hold its ground and declined more than 3^/4 per cent, as compared with February of 1936. Class E as stated above gained more than 20V^ per cent. Cigars : Class A — United States Puerto Rico Philippine Islands February, 1937 328,289,135 + 1,505,550 + 8,920,500 — Increase or Decrease Quantity Per Cent. 4,542,290 1.40 530,700 4,331,075 32.68 Total * • • * < 338,715,185 -f 741,915 022 Class B— United States Puerto Rico Philippine Islands 2,264,527 — 14,850 -I- 64,617 + 439,413 4,400 33,437 Total 2,343,994 401,576 Class C — United States Puerto Rico Philippine Islands Total Class D— United States Puerto Rico Philippine Islands Total Class E — United States Puerto Rico Philippine Islands ToUl Total All Classes: United States ... Puerto Rico Philippine Islands Grand Total . . 30,133,960 H- 58.000 -H 9.W2 -f 2^38.204 55,350 6,316 30,201.022 -f- 2,299,870 2,015,947 — 52,866 + 69,554 52,800 2,068,747 — 16,754 231,487 + * 4,666 + 3,960 235,487 + 43,464 362,935,056 + l,578,4fK) + 9,050,979 — 6,311.031 590,450 4,234,562 373,564,435 + 2,666,919 16.25 14.63 8.02 • • • • • * • • 3.34 0.80 20.58 22.63 1.77 59.77 31.87 0.72 Little cigars which increased almost 19 per cent, in January over the previous January, failed to equal the figures of the previous February by more than 141/2 per cent. There was a withdrawal loss for Feb- ruary of more than 2,000,000 little cigars. But when we come to cigarettes, it is another story. This greatest selling tobacco product gained in February of this current year more than 14y2 per cent, over February of 1936. In increased volume this amounted to 1,561,872,740 more than for the same month in the previous year, an increase of more than one billion and a half. This is far ahead of the Jan- uary figure which was only a little more than 700,- 000,000, an upward surge of a little better than bV2 per cent. Snuff, that most substantial product which has cre- ated fortunes beyond end, and which has more than held its own over a period of time, declined more than 10 per cent, as compared with the previous February. Smoking tobacco made progress in February as compared with January, withdrawals being 23,518,835 pounds as against the figures of 22,785,433 for the prior month. Little Cigars: United States Puerto Rico Philippine Islands February, 1937 12,805,000 — 130,000 — Increase or Decrease Quantity Per Cent 2,196,080 20,000 Total 12,935,000 — 2.216.080 Cigarettes : United States . . . . Puerto Rico .... Philippine Islands . 12,328.242,420 -|- 1.561,872,740 600,060 -f 460,060 160,400 4- 66,300 Total 12.329.002,880 + 1.562.399,100 Large C|ptf«ltM: United States Puerto Rico Philippine Islands 175.090 + "2.972 -I- 33,390 31.000 2,972 Total 178.062 + 5,362 Snuff (lbs.): All United States . Tobacco Mfrd. (lbs.): United States Philippine Islands Total 2,924.683 — 338,843 23.518.835 — 1,136,628 •••••• 23,518.835 — 1,136.628 14.64 • • • • 14.63 14.51 • • • • 14.51 23.56 3.10 10J8 4M 441 Withdrawals for Previom Pebmarica 1921 496.724,482 1922 447,225.986 1923 507.266.094 1924 4^,796,313 1925 451.562,278 1926 451,204.147 1927 441,695.730 1928 453,605.097 1929.... 437,476,207 1930 426,521,773 1931 362,838,747 1932 347,728,648 1933 287,430,1(» 1934 299,214,080 1935 320J64,19l 1936 356.624,(eS 1937 3^jmjm Cigar Consumption Increasing Domestic Production Gains More Than Eight Per Cent in Pirst Eight yionths of Fiscal Year THE consumption of cigars according to with- drawal figures for the first eight months of the fiscal year indicate an increase in all brackets with the exception of Class B cigar. This increase amounts to about 8.5 per cent, in the United States. Taking into consideration, however, the withdrawals for Puerto Rico and the Philippine Islands, both of which showed a loss, the percentage of increase is just a few points above 7 per cent. The Class B cigar declined almost 16.5 per cent., and, inasmuch as this figure covers a period of eight months, it is obvious that this is not a popularly priced merchandise. We are indebted to the Tobacco Merchants Asso- ciation for their analysis of the cigar withdrawals for this eight months' period which shows a gratifying in- crease. The largest percentage gain shown by these fig- ures is in Class C which improved more than 11 per cent. Class E is next in the march of progress with a gain of almost 10 per cent. Class A takes third position with an increase of approximately 7 per cent., and only a few decimals Itt 8 Moa. Increaae or Decreaae FMcalYr.1937 Quantity Per Cent Cigars : Class A — United States 3.098,171,075 + 242.311.355 8.48 Puerto Rico 30,970,075 — 7,587,720 19.68 rhilippine Islands . . . 104,980,445 — 24,819,235 19.12 Total 3.234,121,595 -H 209,904,400 6.94 Class B — United States 35,279,864 — 7.012,852 16.58 Puerto Rico 774.600 — 270,500 2SM Philippine Islands ... 285,876 -H 117,532 ToUl ^340,340 — 7,165,820 16.47 Class C — United States 383,239.636 + 38,583,154 ll.lf Puerto Rico 454.350 — 10.750 Philippine Islands ... 183,214 + 13,644 Total 383.877,200 -|- 38.586.048 11.17 Oass D— United States ^,690,915 4- 1,681.561 623 Puerto Rico 600 — 1,900 Philippine Islands ... 187,701 -|- 153,710 .... ToUl 7. ^879,216 + 1,833,371 6J8 Class E— United States ....... 3,791.684 -|- 335,321 9.70 Puerto Rico ........ ...,,. ...... .... nitlippine Islands . . . 4,6SS 4* 3,275 .... Total 3,796,339 -H 338.596 9.79 ApfU, I9ff separate Class D from Class A so far as percentage increases are concerned. In point of units produced Class A with a total of 3,234,000,000 increased by approximately 210,000,- 000 over the first eight months of the previous year. Class B of which only 36,000,000 were consumed in the first eight months of 1937 showed a loss of more than 7,000,000 as compared with the first eight months of 1936. Class C of which more than 383,000,000 were sold in the eight months* period increased more than 38,- 500,000. Class D of which 28,690,000 were withdrawn in- creased more than 1,500,000. Class E which represents the group of cigar brands selling at upwards of 20 cents or more per cigar also went ahead by a little less than 10 per cent. Little cigars showed a gain of almost 2 per cent. As was to be expected, cigarette consumption in- creased during the same time more than 13,500,000,000 registering an increase of almost 14.75 per cent. The snuff industry of which 24,670,000 pounds were consumed gained exactly 3.25 per cent. Manufactured tobacco of which 200,669,650 pounds were sold declined by 1.38 per cent. 1st 8 Mi conversion 7,624.00 33,636,458.26 Capital : Capital stock: Preferred, six per cent, cutnulative, par value $1(K) per share, au- thor i z e d 540,106 shares, issued and outstanding 526,997 shares 52,699,700.00 Common, par value $25 per share, authorized 2,000,rKH) shares, is- sued 1,609,696 shares (including 11,200 shares in company *s treasury) 40,242,400.00 Conmion B, par value $25 per share, author- ized 4,(KX1,000 shares, issued 3,1.34,152 shares (including 138,736 shares in com- pany's treasury) ... 78,353,800.00 171,295,900.00 SUBPLUS 59,922,811.52 231,218,711.52 1^8, Treasury stock, at cost *. 11,200 shares of com- mon stock and 138,736 shares of com- mon stock B 9,443,615.14 221,775,096.38 $255,411,554.64 w PROGRESS BOARD CONTESTS {Continued from Page 10) Ty Cobb, one of baseball's immortals, also rates as one of the world's leading cigar smokers. Whether or not Ty rates as an equal of Jack Benny is a moot question, but the fact that he is frequently photo- graphed, nearly always with a cigar in his hand, con- tributes to the general propaganda which we are spreading in behalf of increased cigar consumption. It is generally conceded that Ty Cobb contributed more to build up the national pastime than any other ball player — with the possible exception of Babe Ruth. The photo shows Ty with his hounds — and note the cigar. To further popularize the slogan, "A Cigar Makes Every Meal a Banquet", we are distributing — gratis — to restaurants and other places serving food and us- ing menus, a supply of free menus. There are no strings attached to this ofifer. All we require is that the owner of the restaurant inform us of the number of tables and menus used daily and a month's supply is sent directly to him. You will find most of the restaurants welcome this service and will appreciate it if you offer it to them. AVrite us and we will send you samples and also de- tailed instructions. C. S. I. has already become a symbol of impor- tance to the rank and file of the cigar industry, C. S. I., as you no doubt know, stands for ** Cigar Store In- dians", a fraternity of cigar smokers and salesmen of cigars now being rapidly organized throughout the United States. While the primary purpose of the Cigar Store In- dians, as originally announced in January in connec- tion with the convention of the Cigar Progress Board at the Hotel Commodore, New York, is to band together groups and local societies of men with the devout pur- pose of enjoying the ** lighter, brighter and more en- joyable things of life", this movement also serves a practical purpose in the promotion of cigar sales. Whyt Simply because each member is pledged to either continue smoking cigars or to become a regular cigar smoker. Cigar salesmen, of course, have lined up almost 100 per cent, in every phase of our campaign to cre- ate a larger market for the sale of the cigar brands which they represent. It's a swell fraternity—the Cigar Store Indians— both for the public and the members of our own in- dustry. As a cigar salesman, you are asked to invit© all your friends to join up. All they need to do to become an Indian is to send in &ye cigar bands to head- quarters, at 339 Fifth Avenue, New York City. There are no dues or other obligations. There are only two objectives: first, to meet frequently for smokers or **pow.wows" and, second, to provide maximum en- joyment for all those who attend, in the form of good cigars. u Every cigar salesman who is genuinely interested in helping to promote cigar sales will do the following things as part of his selling job: (1) Approach two prospective cigar smokers each day and endeavor to interest them in smoking cigars regularly. (2) Comply with all the reasonable requests of the Cigar Progress Board, which consist mainly of putting up the posters which are periodically released and placing a quantity of advertising folders for distribu- tion from the dealer's counter. (3) Smoke cigars yourself. (4) "Talk up" cigars at every opportunity. (5) Aid retailers to *' dress up" their cases and present cigars more invitingly to the consumer. Loss-Leader Bill N. Y. Legislature By Wm. A, Hollingsworth President, Retail Tobacco Dealers of America, Inc. AXTONFISHER OPTIMISTIC AN accumulation of orders has compelled The Ax- ton-Fisher Tobacco Company, Inc., to increase its production facilities, Maurice Amado, vice- president, said. "The accumulation of orders", he explained, "results from an increased demand for our jiroducts — and from production delays caused by flood conditions. The flood only nominally damaged our office equipment. The plan was in no way affected. In fact, it was a haven and refuge for some 500 Louis- ville citizens driven from their homes by the rapidly rising Ohio River. "Manufacturing ceased from January 27 to Feb- ruary 11 because electric current was cut off and trans- jjortation lines could not function. On February 11 ]>ower was made available and manufacturing resumed. Meanwhile a tremendous volume of orders had accum- ulated. Current production facilities are being aug- mented to meet the universal demand for their prod- ucts. "Looking ahead to the remainder of 1937, a well- founded degree of optimism exists on the part of Louisville industrial leaders.'* SALESBIEN'S ANNUAL BANQUET THE SIXTEENTH annual convention of the Na- tional Board of Tobacco Salesmen's Associa- lions will open with a banquet on Tuesday eve- ning, May 11th. The guest of honor will be James H. Torrens, who was formerly the treasurer of D. Emil Klein Company, and who after retiring from the to- bacco business has succeeded in another field of en- deavor. Other guests of the dais will include legis- lators of the major parties in the city and State of New York, most of whom have already accepted invitations. The ban(iuet will be held at the Hotel Astor and will inaugurate the Tobacco Show, which will run Mav 12th, 13th and 14th. As to the Tobacco Show, cigarette houses such as Philip Morris & Co., Ltd., and Axton Fisher have al- ready signed contracts for space, while other cigarette houses well known to the trade have arranged to ex- hibit. All cigar houses will not be accommodated for lack of space. Candy houses and accessory lines also have definitely indicated their intentions of exhibiting at the Tobacco Show. Th* Tobacco WmU WILLIAM A. HOLLINaSWORTH, president of the Retail Tobacco Dealers of America, has just issued the following statement rela- tive to the Loss-Leader Bill just introduced in the New York State Legislature. It makes obligatory that phase of merchandising of tobacco products which heretofore has been left in many cases to the whim and will of the retailer. Mr. Hollingsworth says: "The Loss-Leader Bill, Senate Int. No. 1461, in- troduced March 17th, 1937, in the New York State Legislature by Senator Jacob H. Livingston is de- signed to curb predatory trade practices attending loss-leader selling. This bill will serve as a model for other states. It will accomplish the purposes of the Resale Price Maintenance Laws in instances where manufacturers of trade-marked merchandise do not voluntarily contract to prevent the use of their branded product^ for bait sales. "The proposed bill prohibits sales below net in- voice cost plus the minimum cost of doing business. Thus, the consumer's price will be established by the lowest wholesale net invoice cost plus the lowest oper- atinj? overhead of the most efficient retailer. "The New Y'ork State Feld-Crawford Law, like the Resale Price Maintenance Laws now in effect in twenty-three other states, is permissive and voluntary. Manufacturers may or may not take advantage of these laws to stabilize the price of their branded prod- ucts. The Loss-Leader Law would in effect protect retailers and consumers in cases where the manufac- turers did not elect to do so. The proposed Loss- Leader Law and the Resale Price Maintenance Law are correlative in this respect: the Loss-Leader Law would serve to prohibit Bait Sales in instances where no manufacturers' minimum resale price contract ex- isted. "The opponents of Fair Trade Legislation piously preach their concern for the consumer's pocket- book and loudly proclaim fears that the Fair Trade Laws will raise prices to unprecedented levels. Thest very opponents are the outstanding offenders against decent, conscientious marketing practices. For years they have successfully befuddled the consumer's mind with loss-leaders. Used a few standard identifiable products to bait sales traps and support an unscru- pulous sales policy. It is generally known throughout trading circles that some of the loss-leader practition- ers have the highest operating overhead in the fields of merchandising, yet they manage to cover this high overhead and make substantial profits in the bargain. How do they do it? By selling cigarettes which cost wholesale $1.11 a carton in large quantities, at retail in one carton lots for $1.04! No, of course not. But, by concealing an exhorbitant mark-up in the consum- er's price of thousands of staple unbranded items. ^Vhy do they limit purchases on loss-leader items! Because the loss-leader is only a "puller-in" and they desire to limit its expense. The little East Side Shop uses a different kind of "puller-in" but the purpose in both cases is exactly the same. "The loss-leader practitioners resist Fair Trade Lecrislation because they know Fair Trade Laws will de-bunk their unethical selling schemes and dubious sales policy. "Fears that the Fair Trade Laws will increase prices to the consumer or greatly upset family budgets have absolutely no foundation in fact. Fair Trade Laws have been in full force and effect in California and other states since 1933 and authoritative surveys prove that consumer's prices did not increase but, on the contrary, declined. In these states unbranded mer- chandise is no longer made to carry the burden of the whole overhead or made to pay for the traffic in bait sales. "Under the Fair Trade Laws the consumer's dol- lar will go as far if not further than it does now as competition between manufacturers for the consum- er's favor will be just' as keen as it was at any time. Also retailers will vie with each other for the con- sumer's patronage as energetically as ever before as- sured that competition will be on a fair and square basis. The fight for dollar volume will still go on only the rules will be different. Ear biting — throat cutting — strangle holds^ — ^and Mtting below the belt will be barred. FOBBION SUBSCRIPTIONS SHOW INCEEASE EDWIN 0. HILL WITH "YOUR NEWS PARADE- EVERY six months the Post Office Department writes in to know certain facts about all pub- lications, and where they go. In making a dieck- up for the Tobacco World we were gratified to leara that quite a few tobacconists in other parts of the world are interested in this publication. Aside from England and Europe, we were sur- prised to find that South Africa listed the largest num- ber of subscribers, followed by India. China was next in order and then came Japan. There were of course other scattered subscriptions from ports throughout the world, but frankly not in a sufficient quantity to bn^ about. , , , . j It left us with the thought that the toba(^o trade jonmals of this country do rate beyond the borders of the United States. ANEW daytime feature, "Your News Parade," starring Edwin C. Hill, starts on the Columbia Network April 5th and will be heard five times a week thereafter, under the sponsorship of the Ameri- can Tobaeco Company, Inc., for Lucky Strike ciga- rette It will be broadcast Mondays through Fridays from 12:15 to 12:30 P. M., C. N. Y. T. On May 3d a re- broadcast to CBS Western stations, from 2:^ to 2:45 P. M., will 1)0 added to the schedule. **Your Kit Parade," musical program for the same sponsor, will continue to be broadcast Saturday nights from 10 to 10:45 P. M. over a nation-wide hook- up of Columbia stations. Lord & Thomas is the agency. SCIENTISTS HAVE DISCOVERED shut out I I g ti t . con frol humidiiij,and assure iactnrq Ireshness and lull d V 0 r A EOOD CIGAR'S BEST FRIEND • THE RETMOLDS METAL WRAPPER King Edward it in ttcidy demand everywhere .... i reliable stand-by for jobberi and dealers. Keep full stocks on hand and let this dependable profit- maker work for you without interrup- tion. Push the Ten-Pack for large unit tales, quick turn-over. KING EDWARD World s Largest Selling Cigar 2 for 5C JOHN H. SWISHER & SON, INC. Cigar ManufactuT€r$ . . . JACKSONVILLE, FLORIDA ssified Column The rate for this column it three cents (3c.) a vrord, witfi a mintxnum charge of seventy-five cente (7Sc) {Myalde strictly in advance. mm POSITION WANTED CIGAR SALESMAN COVERING EASTERN PENNSYLVA- NIA and Local Territory desires connection. Large following. Address Box No. S80, "The Tobacco World." CIGAR FOREMAN HAVING 6 YEARS' EXPERIENCE ON Automatic Machines, wants position. Also instructs beginnen. Address Box No. 582, "The Tobacco World." 14 OUTLOOK FAVORABLE FOR GROWERS A GENERALLY favorable market outlook for tobacco growers, since tobacco consumption is increasing and stocks of most types of tobacco are expected to be less at the beginning of this season than last, was reported today by the Bureau of Agri- cultural Economics in a spring outlook statement. Tobacco growers have reported their intention to increase total acreage of all types of tobacco by about 15 per cent, above the lO.Sf) harvested area. With two minor exceptions, both among the cigar types, the intended acreage for every type of tobacco is larger than last year's harvested acreage. The in- creases indicated for the important classes and types range from 3 per cent, for Maryland tobacco to 30 and 31 per cent., respectively, for dark air-cured and Burley. Growers of flue-cured tobacco indicate an increase in acreage of 10 per cent. Indicated acreage of cigar tobacco is up 11 per cent., and of fire-cured 9 per cent., over the harvested acreage in 1936. "With the indicated acreage,** the Bureau re- ported, "the outlook now appears favorable for Bur- ley, cigar, and dark air-cured types. There is more uncertainty, however, in the outlook for flue-cured and Maryland. In the case of flue-cured tobacco, average yields would result in a market situation similar to that of last year, but yields materially above average would result in a production which probably could not be sold at prices satisfactory to growers. "The uncertain factor in the Maryland situation,** the Bureau explained, "is the demand outlook, but the available information on prospective demand seems moderately favorable at present. Only for the flr^ cured types does the outlook appear definitely dis- couraging.** The flue-cured tobacco acreage this year is ex- pected to be about 968,000 acres if growers carry out their March 1st intentions reported to the Bureau. This is a 10 per cent, increase over last year's har- %'ested acreage, but a little less than the 1928-.32 aver- age. The outlook with this increased acreage will de- pend almost entirely on the yields obtained. Of fire-cured tobacco, tlie Bureau said "although the consumption of snuff, which is the chief domestic outlet for fire-cured tobacco, has recently shown a small increase, there has been a consistent downward trend in exports, which constitute the bulk of the disappear- ance of these types of tobacco. This downward trend is expected to continue.** The Tobacco WorU >u>i>»- 4> ^ ^ i PICK & PAT in" • /# 'JW ]? PIPE SMOKING TIME with DILL'S BEST YELLOW JACKETS under the leadership of Bennie Krueger and the FOUR MODEL SMOKERS, the Landt Trio and White COLUMBIA BROADCASTING SYSTEM COAST.TO-COAST MONDAY NIGHTS Tune in with the increasing sales of • • • DILL'S BEST and MODEL TOBACCOS "UNITED" STORES REFINANCE PLAN FILED A PL AX for the reorganization of the United Ci'^ar Stores Company of America which has the approval of the landlords, debenture hold- ers preferred stockliolders, and common stockholders pi^'tective committee, and Phoenix Securities Corpo- r'uon, has been tiled in the United States District t •(•urt of the Southern District of New York. \ hearing has been set for April 19 by federal J udge Coxe, at which the plan may be proposed and considered. , ,, . j. ^« The terms of the plan tor the various types of M'curities areas follows: First. Holders of twenty-year bV^ per cent, sink- in'^ fund gold debentures of Cigar Stores Realty Hold- ings, Inc. (guaranteed by United Cigar Stores Com- lumv of America), which have already received 50 per lent*, in cash in the old bankrui.tcy proceedings, are to ,cM.,.ive with respect to each original $1000 principal amount of said debentures and all claims to interest thereon the following: $500 principal amount ot se- cured sinking fund bonds of the reorganized company, one 85-100 shares of new preferred stock and sixty- «i«cht shares of new common stock. Second. Holders of general debt and landlords claims allowed in the old bankruptcy proceedings which have already received 50 per cent in cash, are to receive with respect to each original $1000 principal amount of said debt and claims, and all claims to inter- . .1 thereon, oVs shares of new preferred stock ot the reorganized company and 150 shares of new common **^ Third Hohlers c»f general debt and landlords claims not allowed in the old bankruptcy proceedings .hall be entitle4 shares of new preferred stock and 150 shares of new connuon stock, , ^ i i. « u Fourth. Holders of old preferred stock shall be entitled to receive with respect to each share of old preferred stock twenty shares of common stock ot Uie renriranized company. i n u Fifth Holders of old common stock shall be en- t tiled to receive with respect to each 100 share^ of old common stock 7% shares of common stock of the reor- ganized company. ^frU, I93T OUR HIOH-GEADE NON-EVAPOKATINO CIGAR FLAVORS Make tobacco ai«Kow and amooth In charaotov and Impart a moat palatable flavor OAVORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavora for Special Brands ABTUN. AKOMATIZEB. BOX FLAVOBS. PASTE SWEBTENBIS FRIES a BRO.. 92 Reade Street, New York The Standards of America -aS SNUFF li ALL OF THE OLD ORIGINAL Maccoboys— Rappeea— Hiih Toasts Stroatf. Salt. Sweet and Plain Scotches GEORGE W. HELME €X>. Ill PlHh A venae. New Yarli CIGAR BOXES t9L AlcM^alB ^4Sn BstaMM«« ISI jp^^^^wco Mi>.«4i tMmtrrmmt, '*A business that isn't worth advertising ought to be advertised for sale". *3 POPULAR LEADERS By P. Lorillard Co. BKCH-NUT LEADER VAN BIBBER 5for10< BETWEEN THE ACTS 13«pko. of ten BROADSIDES BOOKLETS I.ABBLS WIFDOW DISPLAYS DIRBCTMAIL SCHLEGEL LITHOGRAPHING CORPORATION SCHLEGEL BLDG. 374-380 Second Ave. SEW YORK Algonquin 4-9226-7 COUHTBR DISPLAYS CARTOHS CAR CARDS POSTERS AUTOKRAFT CIGAR BOXES Boitfi Ifsture Cedar Chests Novelty Wrapp^ Are Outstanding In Ouality-De sign-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago. III. Detroit, Mich. RellaiB, f*. Hanover, Pa. Philadelphia, Pa. Wb«eIiof, W. Va. s6 AMERICAN TOBACCO POPULAR IN SWEDEN COMIVIERCIAL Attache Charles E. Dickerson, Jr., Stockhohii, reporting to the Tobacco Divi- sion, states that the prominent position of the United States in tlie tobacco trade of Sweden in both leaf and manufactured products has not only been maintained, but considerably expanded. From the Swedish Tobacco ^lonopoly it is learned that this is due to the improvement in the general purchasing power of tobacco consumers. It has been stated by the Monopoly that the rea- son for increasing preference for American tobacco is a growing? tendency toward better quality products in general in Sweden,* and also to a growing preference for the pojmlar American types of cigarette. Con- tinuation of economic improvement, and the popularity of American tobacco and blends, would indicate that the demand in Sweden for American tobacco and its manufactures in the near future will further develop. The foremost importer of American cigarettes shares the o])inion of the Mnnoi)oly, and calls attention to the fact that the firm has increased sales of a well- known brand over 5.") per cent, during the first eight months of WM over the volume sold in the correspond- ing months of 1935. The year 1935 was a record year for the import of tobacco products into Sweden, from the United States, and although 30,1 54,284 cigarettes were im- l)orted. United States export figures show that in the first eight months of 193G the 1935 volume, as shown l)y Swedish statistics, has been passed and shipments aggregating 33,419,0(X) recorded. Likewise, exports of smoking tobacco from the United States to Sweden during the first eight months of 1930 show an increase over the Swedish record for the entire year 1935. Swedish statistics show imports of 3549 kiios of smoking tobacco in 1935, while 8536 p(mnds (3871.9 kilos) were exported from the United States to Sweden in the first eight months of 1936. Imi)orts of other kinds of tobacco (including chew- in ir tobacco) into Sweden in 1935 from all countries totaled 117 kilos (258 pounds). The volume of chew- ing tobacco exported from the United States to Sweden in the 1936 ])eri(id of eight months amounts to 246 pounds. Imports of all kinds of tobacco and tobacco prod- ucts into Sweden from the United States increased dur- ing 1935 by 265 per cent., or from 2,321,117 crowns during 1934 to 6,247,321 during 1935. Exports from the United States to Sweden during the first eight months of 1936 were valued at $650,669, which, at the first of (ktoter rate of exchange, amounted to 2,557,1^ crowns. A decided shift in the style of cigarettes consumed in Sweden in recent vears has benefited the American trade, especially in bright flue-cured and hurley types of leaf. Imports of leaf into Sweden by type are not available, therefore reference is made to United States export statistics. In 1923, the first year tobacco tjrpes were segregated in United States statistics, direct ex- ports of the flue-cured type to Sweden totaled 323,155 pounds. With an upward trend, but with various ups and downs, the volume reached 1,562,404 pounds in 1933, but decreased slightly in 1934 and dropped to 1,004,569. Hurley exports to Sw^eden are first recorded in 1925, when the volume was 51,810 pounds. Burley also followed an upward trend, reaching 407,120 pounds in 1933 and 540,084 in 1935. The Tobacco WorU 1936 BJARYLAND TOBACCO CROP A RECORD Though the 1936 production of Maryland tobacco was the largest on record, according to present esti- mates, if the present rate of disappearance is main- tained, stocks on January 1, 1938, will not be signifi- cantly ditferent from those of January 1, this year. Intended acreage this year is one thousand acres larger than last year's thirty-seven thousand harvested acres, but production is not likely to increase unless unusually high yields are obtained. With little change in sight for eitlir production or stocks, prospective de- mand is the chief element in the outlook for the 1937 crop. This factor appears moderately favorable at the present time. An increase in domestic consump- tion is likelv to result from the expanding cigarette business, and while there have been material losses in the foreign trade in Maryland tobacco, present indi- cations suggest some improvement. Although the consumption of snuff, the chief do- mestic outlet for fire-cured tobacco, has recently shown a small increase, there has been a consistent downward trend in exports, which constitute the bulk of the dis- appearance of these types of tobacco. This downward trend is expected to continue. To reduce excessive stocks, large quantities have been diverted to byprod- uct uses during the past year under a temporary program of the Agricultural Adjustment Administra- tion. . . U I. With normal yields, a production in excess of prob- able requirements' is to be expected from the intended acreage. With these facts in mind, even allowing for some loss of leaf tobacco from flood damage, there ap- pears to be no justification for the 9 ])er cent, increase in acreage indicated for this year. TOBACCO . PRODUCTS IN NETHERLANDS During the year of 1936, tobacco consumption in the Netherlands, based on the report of Consul Bon- net, who made his calculations from the number of revenue stamps issued, was as follows: Cigars 1,459,000,000 Cigarettes 3,968,000,000 Tobacco, cut, in pounds 233,998 Of these quantities consumed in the Netherlands in 1936, 814,000 cigars were imported, as well as 367,- 624,000 cigarettes. As compared with 1935, cigar consumption m- creased about 30,000,000 while cigarettes decreased more than 40,000,000. PHILIPPINE TOBACCO EXPORTS GAIN According to the tobacco division of the Depart- ment of Commerce the exports of the Philippine to- bacco trade are showing an increase, February 1937 shipments being much larger than in recent months. Large shipments were made to North Africa although less than a year ago. Japan and Korea were by far the heaviest purchasers, however. Cigar exports to the United States gained ap- preciably, exceeding by far shipments to all other countries. ,. .^ . _ , ^^yan Valley tobacco had little activity m Feb- ruary as most of the crop was sold by the end of Jan- uary, ApHt, t93Z SPRUCE UP Your Cigar Box with SPRUCE LUMBER Newest and Best It's Brighter - for the Eye It's Lighter - for Shipping It's Better - for the Cigars SPECIFY SPRUCE It's WOOD UPTEGROVE LUMBER CO. 15 Washington St. Newark, N. J. Cigar Box Lumber for 64 yean EMablUlMtJ 1886 "BEST OF THE BEST »f ^^^^^' A. SANTAELLA & CO. OHic*, 1 1 81 Sromdwmj, N«w York City FACTORIES: Tampa and K»v Wtat. Horida lS5Mite«I.N.Y.Cil| yutria 144, lUyuu, Cuba HAVANA TOBACCO ROTHSCHILD-SAMUELS-DUIGNAN, INC. ISH S. l«tk*cUi Prenyl Om-W. fKc-rraiiiil ^7 Tobacco Merchants' Association Registration Bureau, new^york cnr Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A— An allowance of $2 will be made to members of the Tobacco Mer- chants* Association on each registration. Note B— If a report on a search of a title necessitates the reportiof of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than t*f«»tT (20) titles, but less than thirty-one (31), an additional charge of Two D?«l*r» ($2.00) will be made and so an additional charge of One Dollar ($1.00) will b« made for every ten (10) additional titles necessarily reported. NEW REGISTRATIONS CHARLES ALTHAUS:--46,602. For cigars. Charles H. Althaus, Bloomfield, N. J.. March 5. 1937. BONWIT:— 46,603. For all tobacco products. Harold W. Bonwit, Inc.. New York. N. Y., March 4. 1937. PARKER HOUSE:— 46,604. All tobacco products. Hyman Stro- goff, Chelsea, Mass.. February 25, 1937. (By consent of J. W. Strieder Co.. Boston, Mass.) BENSTON CLUB: — 46,605. I or pipe smoking tobacco. B. Stone Co., San Francisco, Cal., March 8, 1937. TRANSFERRED REGISTRATIONS LUIS MARTINEZ.— 46,607. For cigars. Registered by Continen- tal Cigar Corp., Scranton, I'a., March 1, 1937. (Certificate issued upon presentation made to us that the trade-mark or trade name herein specified, though apparently not heretofore registered in any of our Affiliated Bureaus, has been m use for a great many years by Martinez Havana Co.. Brooklyn, N. Y., and transferred to the registrant February 25, 1937.) GENERAL PINZON:— 10,804 (Trade-Mark Record). For cigars. Registered August 24. 1891. bv F. Steffens Co., New York, N. Y. Transferred to M. Perez & Co., New York. N. Y., and re-transferred to Tunis Johnson Cigar Co., Grand Rapids, Mich., March 1, 1937. TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION .. J^TM^ OF UNITED STATES ^^Jj^ JESSE A. BLOCH. V^Tieeling. W. Va . . . . . PrealdeiH JULIUS LICHTENSTEIN. New York, N. Y Vice-Prealdent WILLIAM BEST. New York, N. Y Chairmao Executive Committee MAT. GEORGE W. HILL. New York. N. Y Viee-Preaident GEORGE H. HUMMELL. New York. N. Y VicePrealdent H H. SHELTON. Washington. D. C Vice-Preaident WILLIAM T. REED. Richmond. Va Vice-President HARVEY L. HIRST. Philadelphia, Pa Vice-President ASA LEMLEIN, New York, N. Y Treasurer CHARLES DUSHKIND. New York. N. Y Counsel and Manafiog Directw Headquarters, 341 Madison Ave.. New York City RETAIL TOBACCO DEALERS OF AMERICA. INC. WILLIAM A. HOLLINGSWORTH, 233 Broadway, New York, N. Y Preaideat CLIFFX)RD N. DAWSON, Buffalo, N. Y Executive Vice-Pr«aident JAMES C. THOMPSON, Chicago, III Trwiaorer ASSOCIATED CIGAR MFRS. AND LEAF TOBACCO DEALERS JOHN H. DUYS. New York City President IILTON RANCK, Uncaster, Pa First Vice-Prcaidcat D. EMIL KLEIN^New York City Second Vice-Pr«»ideBt LEE SAMUELS, New York City Secretory-Tr^aBrtr NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS ABE BROWN. 4M Market Street. Newark, N. J PreaideM JOSEPH FREEMAN, 6IS West ISmh Street, New York City.. First Vice-Prestdeat FRANK SOBEL. 72 Williams Street. Newark, N. J SeereUry ALBERT FREEMAN. 25 West Broadway. New York City Treaaorer THE NATIONAL ASSOCIATIONS OF TOBACCO DISTRIBUTORS, INC. E. ASBURY DAVIS, Baltimore, Md President JOSEPH KOLODNY. a» Fifth Ave.. New York, N. Y SecreUry GEO. B. SCRAMBLING, aeveland, Ohio Treasurer UNITED STATES TOBACCO DISTRIBUTORS ASSOCIATION JOHN F. BROWN Pr«ald«ot HERMAN H. YAFFE, m Fox Building, Philadelphia, Pa SmnUtf RETAIL CIGAR STORE ASSOCIATION OF PHILADELPHIA MORRIS LEVITONE Ihr«i4e^ SAMUEL MAGID, aOW N. Mervine St., Philadelphia, Pa .....S«ret«ry tg PERSONALITY:— 16,376 (Tobacco World). For cigars, cigarettes, cheroots, stogies, chewing and smoking tobacco. Registered Octo- ber 6, 1908, bv American Litho. Co., New York, N. Y. Through mesne transfers acquired bv Korn-Stewart Cigar Co., Inc., New York, N. Y., and re-transferred to A. Gutierrez, Inc., Passaic, N. J., March 5, 1937. LA FLOR DE LUIS MARTINEZ :^»6,606. For cigars Regis- tered by Continental Cigar Corp., Scranton. Pa.. March 1, IVJ/. (Certificate issued upon presentation made to us that the trade- mark or trade name herein specified, though apparently not hereto- fore registered in any of our Affiliated Bureaus, has been m use for a great many years by Martinez Havana Co.. Brooklyn, N. Y., and transferred to the registrant February 25, 1937.) TAMPA SUN:— 41,195 (Tobacco Merchants Association). For all tobacco products. Registered May 13. 1919. by Greenwood & Co., Savannah, Ga. Transferred to Oliva Tobacco Co., Inc., la^Pf. Fla., and re-transferred to Queipo & Co., Tampa, Fla., April 1, 1937. BROWN & WILLIAMSON WILL BROADCAST KENTUCKY DERBY FOR THIRD TIME FOR the third suecossivo voar, the oxelusivo broad- cast of the ruimiim- <>t' AnuMica's turf HassuN the Kentuela- Derbv, will be s]M)ns<)r(Hl on behalt ot Kaleiffh and Kool ci^nettes by the Brown & W iHiam- son Tobacco (\)ri>oration, which also prescnt.s the weekly NBC series fcatnriim- Jack Pearl. The broadcast this year will be heard over the nationwide XBC blue network. The description ol' the runnini,- of the color! ul race, lich in tradition, is schednled for Saturday May Hth, from 6:15 to 7 P. M., K. D. S. T. It will on-inate irom the historic race course at Churchill Downs, little more than a stone's throw from the head<|uartei-s ot Brown & Williamson, at Louisville, Ky. AVith 10.3 of the vear's most promisinu three-year- olds nominated for this, the sixt> -third running ot the Derbv, includinjr sevi-ral apparently closely "latcheci favontes and a number of hi-hly reirarded dark horses," interest is exceedin,ii:ly hiich m this year s re- newal of the classic. One of the lar^jjest fields in recent vears is anticipated, with possibly as many as twenty of the 103 thoroughbreds answerimr the call to the post. Among the leadinir probable contenders for the winner's prize of approximately $:)0,(MKI, according to eurrent discussions of the race, are .J. H. Louchheim's Pomiwon, last fall's Belmont Futurity winner; Mrs. Ethel V. Mars' Reaping Reward, victor ovi'r Pompoon in last sunnner's New England Futurity at Xarragan- sett Park; Brooklvn. winner of the Walden Handicap at Pimlico last fail and tiwned by Col. E. R. Bradley, whose horses have won four Kentucky Derbies in the past; and War Admiral, a fre«iuent winner as a two- vear-old, son of Man of War and owned by Samuel Riddle, the ow^ner of his famous sire. War Admiral is the first Riddle hors<' ever to be nominated for the Kentucky Derby. SPORTS PROGRAM FOR ROI TAN CIGARS Beginningr April 5th, the Columbia Broadcasting Companv will intrmluce a new program entitled **Man to Man Sports." This is si>onHored by Roi-Tan cigars. The broadcast will l3e used for the present only on the Pacific Coast group of Columbia's stations. The feature will originate in the studios of KNX, Holly- wood. It will run for fifteen minutes on Monday, Wednesday and Friclav from \i):'M) to 10:45 P. M. E. S. T. The Tobacco IVorU UdRARr t^- S. Department Af i MAY ^"""""» 1937 ESTABLISHED 1881 In This Issue TEN THOUSAND ENTRIES IN CIGAR BAND CONTEST OF PROGRESS BOARD RETAIL TOBACCO DEALERS OF AMERICA TO HOLD CONVENTION IN JUNE U. S. TOBACCO DIVISION REPORTS ON TRADE IN MARKETS ABROAD MARCH CIGAR PRODUCTION GAINS MORE THAN 20*^0 THE TALK OF THE TRADE HOBART B. HASKlfiS—EdltOr Associate Editor — John Cleary ;S. ^"^ ^^*^ Sl^« (jrranger npe lobacco A\ uli Alexander W)ollcott Hvcn Tucs Jay and 'Fluirs Jay Kvcning' Columbia Stations GRANGER is made to give more pleasure to r men who love % pipe . . . That's why we take so much time and trouble to make it strictly for pipes. The formula by which Granger is manufactured. The Wellman Process, is a pipe tobacco formula. The tobacco from which it is made is the kind of tobacco best suited for pipes. And the way Granger is cut, in big, shaggy flakes . . . rough cut . . . is the way pipe tobacco should be cut. We say Granger is ChockfuU of Pipe Cheer because it has so many of the qualities that make pipe smoking one of man's greatest joys. Copyright 1937, liOGin & M*tts To»*CCO Co THE TOBACCO WORLD Vol. 57 MAY, 1937 No. 5 DOWN ill Wasliiii,i»ton, the Securities and Ex- chaiiuc Commissioii aniioiiiieed that four of the live tohai-co coinpaiiics a.i«;re(Ml to withdraw their suits to prevent piihlicatioii of their 1935 ci^^arette siles Thev have lieeii released now. To the host of (»m- knowle(Uc. and belief these fiM:iires are, and always Inve been available to biokeraire houses that hold seats ,m stock exehanires. And anycne with a connection with a brokerage house can obtain them if he wants tliciii. ( 'ertainly the stockholders of the objecting com- panies know how business is uoinu;. The (Hies deeplv concerned are the Bnrean of In- t.-rnal Heveiuu' (and they certainly iret the ti-ures that \Ur^ want), eonipetin«.' eompames, and the stockhokl- tMs. The stockholders' interest is in earnings pri- marily. Every distributor or jobber knows how his sales ot Hirarette 'brands rank, month by month, and so does rverv eflicient retailer. *lt is a irood thin- to let the trade know that you :„r "out in front." And it is an inspiration to the ,.xeeutivortation that Y«W .:nihh» them to travel their n»«ds a"*^ P?*^;!^, «":^,^ , .raise for themselves the eimdition ot their vast acres. Hut It is easy to hav.- a poor memory. WK HFiCALL that some thirty-five or more \« Cle»ry, SecreUry. Th. TOBACCO WOELD (e.t.bU.hed l«0 i. P«bU.hed b. Tobacco World C^rpor.t.o«; «f^f^„». "•f;",;; ..^acco indu.trr or trade^.^Dj ,«r. « ...U . TOBACCO Trade Conforoiicc, Inc., of New York City, has been revived, announces the well- known secretary, Jonas J. Ollendorff. And it is to be revived in fittinii' style with a dinner, entertain- ment and dance at tlie Hotel Astor on Sunday evening, May 16th. The dinner will be ii:iven in honor of the Honorable James H. Torrens, i'oniier treasurer of the D. Emil Klein Conii)any, and who since his retirement has become the Democratic leader of the largest dis- trict in Manhattan. At the rate these trade association dinners are coming along it looks as if the boys in New York will have to go to work in a ''tux" or "full dress" and carry a clean dress shirt around with them. It is a sign,' however, that the cigar and tobacco industry is getting better and better. But even at that we api)ear to be behind the Eng- lish, for from a casual inspection of that country's trade journals, they are holding two or three sectional dinners a month, and with records of exceptional at- tendance. ii^ HE Tobacco Fair" will be the title of this vear's annual meetinc: of the ''Retail To- bacco Dealers of America, Inc." This fifth meeting and convention will ])e held at the Hotel Penn- sylvania, New York City, on June 10, 11 and 12, 1937. William A. Hollingsworth, jiresident, has notified the trade that this convention will endeavor to supply ideas to all those interested in securing concessions and making exhibits at the World's Fair. In addition to the matter of the Fair Trade Car- nival, there will be presented the latest information relative to the existing Federal and Fair Trade Laws, with their provisions, effects, and interpretations. Those who attend the meeting are sure to receive enlightenment on the laws, both Federal and State, which affect the operation of their businesses. The trade is fortunate in having such an organiza- tion. WHILE this [laragraph has nothing to do with the tobacco indu.«?try, we call attention to the fact that Henrv M. Neelv is back on the air again as a summer feature of the Columbia Broad- casting Svstem. He is on the air everv Sundav from 3 to 4 P. M., C. X. Y. T., with "Evervbodv's Music." This will be presented by the Columbia Symphony Orchestra of fifty-seven pie^, and Henry will make informal comments. We do not believe that there is a radio broadcaster in the country better informed on musical comedy than is Mr. Xeely. Over a period of years he has directed programs of light opera and musical comedy which the whole nation enjoyed. We welcome him back at the microphone with the belief that he will again present some of the real music of the old days, and give us at least one hour of relief from some of the terrible **jazz" and other types of horrible discords. FOUR BRANDS SHOW POPULARITY IN MIL- WAUKEE CIGARETTE DERBY EVERY year the Milwaukee Journal issues a re- port of the buying habits of the families of that city, and among the various commodity classifi- cations we find cigarettes. Printers' Ink (weekly) comments on the fact that the figures on cigarette smoking in Milwaukee have been broken down by sex and append tables showing the preferences of the male and female of the species, by brands. The breakdown for men and women is shown in the following tabulations, which are most interesting in that the same four brands lead the men and women's groups, but in different positions. The preference among men is for Camel, followed in order by Lucky Strike, Chesterfield, and Raleigh. The women, however, lead off w^th Chesterfield, with Camel in second i>lace. Lucky Strike third, and Kaleigh fourth. The Milwaukee Jou nidi's tables are as follows: Men's Cigarette Preference . Per Cent, of All Men Buying This Type of Product Who Use Each Brand Brand 1937 1935 1934 Camel 26.1 30.3 28.9 Luckv Strike 24.5 26.3 32.5 ( liesterfield 19.1 21.3 22.7 Kaleigh 11.9 2.5 Old Gold 6.5 7.1 8.4 Twentv Grand 5.2 9.6 7.4 Kool '. 2.5 1.7 •Marvels 2.5 . . . . Wings 2.4 2.0 Philip Morris 1.7 1.1 •Avalon 1.3 fMiscellaneous 1.6 3.2 3.6 • Used by less than 1 per cent, in previous years and therefore in- cluded under "Miscellaneous" in those years. t Including all brands used by less than 1 per cent, of the total men \vho smoke cigarettes. (1937—12 brands. 1935—20 brands.) Women's Cigarette Preference Per Cent o£ All Women Buying This Type of Product Who Um Each Brand Brand 1937 IMS 1934 ( 'hesterfield 23.4 34.3 37.7 (^amel 20.2 20.5 16.2 Liick>- Strike 18.5 20.9 a^ Haleipfh 17.2 3.9 Kool 9.6 8.3 2.6 Old Gold 4.7 5.7 63 Philip Morris 3.1 4.2 1.4 •Viceroy 1.9 •Marvels 1.4 Herbert Tareyton 1.4 1.4 1.0 tMiscellaneous 3.4 7.5 6.5 • I'sed by less than 1 per cent, in previous years and therefore in- » hided under "Miscellaneous" in those years. t Including all brands used by less than 1 per cent, of the total Hreater Milwaukee women who smoke cigarettes. (1937 — 11 brands. 1935—17 brands.) PENNSYLVANIA NATD HOLD MllTINO ^fembers of the Pennsylvania division of the Na- tional Association of Tobacco Distributors held a meet- in£t at the Penn-Harris Hotel in Harrisbnrg, Pa., on April 18th. The attendance was gratifying, and the national secretary, Joe Kolodny, was present and ad- dressed the group. The Tobaeee WorU Leslie Howard says Luckies are"tops"with his throat "Years ago, as an ambitious young actor, I was impressed how well my throat liked Luckies and how well they suited my idea of a perfect cig- arette. That impression still stands. In my recent tour of 'Hamlet', with its many performances each week ond the attendant tax on my throat, I have been convinced anew that this light smoke is both delightful to my taste and the 'top' cigareMe for an actor's throat." "At OtaRi of rtw Cr<»p* A Light Smoke r|_iail M^_ *m jUwiwHBMttl it T. , " \/ Xr . D I I.' AGAINST IRRITATIO oasted-Your Ihroat rrotection against couoh May, 1937 March Cigar Gain More Than 23% Cigarette Withdrawals for the Month of March Increase by more than 14% A1>PK\DKD is the nviml of withdrawals of to- l.racki't for ci-ars in this country. (Mass K marrhod on I 1 i^.ADl.u IS nu ucoiii Mui I increase of m«)rc tiian iin per ciMit. as conii)arcd l,ac.c.o proclucis lor ,1,.. UK.n h ,. Mm;;'''. •■> J " J , . . Ihan •-.. .ht .'■..,. incr.as.. in l-Vl,- which shows a i!;ain over Marcli, lJ».>t), toi all ... classifications produced in the I'nitedStjites excepting '''''' T'i-arette withdrawals f(»r the United Slat's to- Class B cigars, little ciirars and snuff. Ihe total gam ^ ^^^^^ -^^^^.^^ ^j^.^^^ i" 7in,(H)(),(M)0 as compand with for cigars for the month over the previous penotlin ^^ p,;MM)nO()() in 1IK](; This is a clear in<-reas;. of al- 193() amounts to almost 24 i)er cent. ( lass C leads the - • ' (;,„;,),„,,>(),) .,^,^i j,, perceiitag<' amounts to a plus procession with an increase ot more than .^o per cent., '" ;,^ , ^ , i with Class I) a close second so far as percentages are '"'^yiiii,. tlie (luantity withdrawn is comparallvely concerned. .,,.., • *• i * small it is interesting to note that laru:<' cigarettes In numbers Class A leads with a ^m o .dmo. ;^ »' ^.^^. ^f;^ ^^^^,,,^,^ ^,. ^j^^,.^.^, ,,- ,,^,,, ,,,,„ 77,000,0(K), a i)lus of 23 per cent, tor I nited States ./o ..^.^ cent products, while Porto Kico cigars of the same class ' - i ^^^^^^ ^,^.^^^^j .^ ^^^ ^.^^.^. progress, although the increased almost 44 ijer cent. Ihe I nited States pro- poundage and percentage was not great, duction of Cnass A cigars lor March, 193., ''!}^J^ la had so much free advertising of late in the daily than 411,00(),()(H), as compared with more than 334,0(K),- ^^^^^ ^^^^^^ .^ ^^^^^^^^^^ ^^^^ ^^^^ .^^^^, ^^^^.^^^^ .^^,.^5,^ .p,^^. j,^^|^. OCX) for March ot 1936 . , . ^» it r-or^vn H^'itv given to the (Jarrett estate ought to be an inspi- Class B still ails to get to ' ^^^^, I* repie- • ^ manufacturers of bicycles who have stucK sents only slightly more than 4,()()0 ()00 cigars of the ' ' ^^ ^.^^^ husine^^s. total March production, and in production percentage j^.^^.^, ,.^jj^^^j ..^5^^ .^,^^, ^^^.^. j,^ <^,^, ^^j,,,,, declined more than 13 per cent, as compared with ^j,^,, ^^ ^le extent of almo.st (i per cent. aJ^ C dgarB made a good showing with a total Manufactured tobacco went al-^i more t hari 3 of 47 527 912 units for the month, a clear gain of per cent., showing a gain ot more than h8-,4H., poumls rMtx)O^K)overMar^ of 1936. In percenWe it Mliis is a considerable nuantity oi tolnu-co when tigured (Mass D cigars went ahead more than M per cent., am(.unt re])resents in units ot ounces, although the actual number was small. However, with March, 1937, appears to have been a most eiicoiir- price considered, it is indicative of the trend toward aging month for all manufacturers of tobacco products, higher priced merchandise. The industry has made aijpreciable gams over the com- This same trend is reflected in Class E, the top parative figures for the same niontli ot last year. Increase or Decrease Increase or Decrease March. 1937 Quantity Per Cent, March. 1937 Quantity Per Cent. nl^; i^- I mted States 4r»<».831.f«5 + 89.664,0.W 23.77 I fn Q» ♦. ill-JyUTno 4- 76 905 630 23 00 I'uerto Rico 4.670.250 + l,4<,.1.810 45.65 L njted States 4il,-r/0,juU -f- /o.vus.o^i ^'^T: m -i- • - t 1 1 i^yctocn JIRJRIQ '4^6 Puerto Rico .... 4.552.800 + 1.387.660 43.84 Philippine latan.U . . 12.853.950 — 4.184.819 ^^.bO PhiHppine Islands ... 12.820.540 - 4.190.680 24.63 Grand Total 484.355.^5 -f 86.943.024 21.88 Toul 428.643.(i40 + 74,102,610 20.90 .^_ Little Cisfar*: . ^, ^, „ United States 16.742.240- 1.053.480 5.92 ^^*".^7^ 4Mon77 ^ttiRn ni^ Puerto Rico 2W.000+ 130.000 United States '*'^LJ??iT ^ri'^ Philippine MamN • Puerto Rico 89,700 + 81,300 »» ^ Philippine Islands . . 4.450 — 253 -j-qj^j 16,972.2^ — 923,4«) 5.16 Total ~ 4,213.227 - 552.133 1U59 ciKarettes- United States 12.791.724.170 4- 1.5W.677.360 UM Class C— Puerto Rico ........ 500.000 -|- 99.800 United States 47,527.912 + 12.400.094 35.30 Philippine Islands .. . 24.750 - 39,180 Puerto Rico 27.750 — 5.150 .... *^*^ Philippine Islands .. . 12,060 — 4,966 ... Total .12.792,248.920 + l.S«,737,%0 14.^ Total ' 47.567.722 + 12.389,^ 35.22 j^^^ Cigarettes: ' _^_____ United State. 236.666 + 57.546 32.13 Class D— Puerto Rico 40.000 — 5.000 11.11 United States 3.603.755 + 919.199 34.24 Philippine Islands ... — ^ -"• PhmppineTslands".*.'. 16,356 + l6.736 .... Total 276.666 + 52,546 23.45 Total '. 3,620.105 + 929.929 34.57 Snuff (lbs.): All United States .... 3.2U5.251 — 113.9W 3.43 Class E»~~- _-^^^— ii^.^^-^.— • ^^^^i^—^-— ^— ^— ^ United States 310.041 + 72.290 30.41 Tobacco Mfrd (lbs. V. „ 070 «4 . M248S 3 27 Puerto Rico United States 27,8/8.554 -f IHI^«3 s.£/ Philippine Islands".'.'. 550 + 350 .... I»hilippine Islands . .^^^ • • • • ' •"'•• •'•• Total 7. 3iM9i + 72^ 30.53 Total 27.878,554 + 882;485 3^ The Tobatco Wom o Lnd economical formofsmoklng. BAYUK BULLETIN Devoted to the best interests ofthemenwho sell cigars. \iT$t h^nvd 1929 MAY, 1937 Prepared twice a month Iphulofax {The Retailer's Friend) SAYS It was a very Rood store and Phil used to drop in every time he hit the town . . last week he found the store >^ith a "For Rent" sign on it. Upon inquiry he ascertained the reason as being— "Well, I'll tell you —Frank built up a nice business- La. if* money, but he just couldnt stand prosperity. After he had the bu.'^iness he couldn't mmd his busi- 1 ** I ^Too bad, says Phil, minding your I business is a business in itself. I You can't .sell a box of cigars to that customer of yours for his poker- ganK unless you have a nice full fresh box of cigars on hand . . • a^wap Icarry a little surplus stock. A little 1 surplus stock, says Phil. "Guess I'll be a little late getting Ion the job this morning . . . road pretty slippery after that snow I storm" — said he. "Road pretty slippery after the I snow storm ... I'm going to start out a half hour earlier to get on the I job"— said HE. Too early to start thinking about 1 Father's Day? Not a bit of it . . . get going NOW! Don't ever figure the buyer Is a "dumb guy" ... he may be smart I enough to pass you up on an order! "A butcher moved into my neigh- borhood last week ... he sells meats and I sell cigars so I sent him a nice Five Pack of cigars and a little note of w« kome . . . he's a real customer of mine now" — so writes C. B. R., a pr^^mve retaUer. "I guaranteed him that I wotild positively have it in stock for him in.Hidf three weeks ... I overlooketl plucing the order and it didn't m>me in for four weeks. He refused to ac- cept, saying he had bought elsewhere. What can I do as I have no use for it?" that's the q^tion ask^ ^ a rttailer. r lis answer to Ais retailer is to ask tumatU what he would have done vi« r»' the positions revenwrf. Don't make alMoiute promise unleM you know you can perfonni The selling game la tlia greatest ^me in ttie world, and the eigar buxtness t^ gn»tnt business in the world, to thorn who are in It and rrally want to atay in it! SeU Fiva Fad» — aell by tha Box! "SALES-DOGGLING" or How Not to Sell— No. 4 (7^ i&9t» Boss: Well, Otto, how did you make out on window posters yes- terday? Otto: Oh, I did pretty good, I guess. Boss : You "guess you did pretty good?" Don't you know whether you did or not? How many did you get up? Otto: I just didn't keep count, B<»s, but 1 took ovt a lot of 'em . . nice poster, too. Got any more of 'em around to take out today? Boss: Yes, we have. But brfore you get any more, put up tiie other 23 out of the 25 you got yesterday. Otto: Okay. Boss . . . VW do it, as both dealers yesterday said they liked the poster, too. If 1 need any more. I got a bunch of 'em underneath the seat in my car ... a little rumpled but I can smooth 'em out all right. Say, Boss, don't you think we ought to have a poster just a lit- tle larger than the one we now have and also one just a little smaller? mesi Until we get one a little larger and another a little smaller, suppose you get busy None of us is perfect. Even Otto and put up 25 tomorrOW of the Noebetter. the almost perfect "sales- ^[j.^ yoU have. doffKler". is not altogether impervious I t>^„c Kt,f to a goc^d idei as we see from this I OTTO: Just aS yoU Say, Boss, but little dialoKue between Otto and the I'm giving yoU a gOOd tip on the Boas. right size we ought to have. And say, by the way, when does our newspaper advertising start, this week or next week? You told me but I've been thinking so much about a good window poster that I clean forgot. Boss: I told you and I wrote you when it would start ... it has been running now three weelcs. Otto: Boy, that's great . . . Good newspaper advertising will sure help. I know four or five dealers who'll put the brand m now we are advertising in the papers ... I tell you newspaper advertising will help sell the dealers. I'm interested in adver- tising. I am, and I tell you, Boss. we ought to have some window displays, also, and billboards would help a lot, too. And, say, why not a little stunt on the radio? . . . Advertising is good. I'm for it Boss: If advertising is good, why do I have to pound you to do your share of advertising? Otto: Gripes, Boss . • • ^o you want me to write the ads for the newspapers? Have I time to put in attractive window displays/ . . You can hire regular wm- dow dressers for that, and I'm no radio star or billposter. I'm a salesman, not an adver- tising man. Boss : Maybe you are right, but if you were a little more of the latter you'd be more of the for- mer. I don't want men to sell cigars — I want men who can I help make cigars sell. Otto: I'm not going to argue with you, Boss, but I maintain that advertising does help get your brand in with the dealer and I take advantage of it, and I want to say also that adver- tising helps move your goods out of the dealer's. Boss: Yes, Otto, you like the kind of advertising that doesn't require any effort on your part . , . You want advertising to put your brand in the store and you want advertising to move your brand out of the store to the ''onsumer. From your own angle, then, let me ask you what credit is coming to you personally when your brand does sell? Otto : I got you, Boss, I got you . . . Give me those posters and say, Boss, check my showing to- morrow, will you, Boss ? I'll show you some poster locations that I are poster locations! PUSH OR PULL? Does "pull" ever get anybody any- where ? Sure thing. You see it worked every day. Bui — Did you ever see "pull" keep a bush league player on a big league ball team? You bet you didnt. He might be the manager's favorite nephew, but the fans would stand for this bush-leaguer just long enough to razz him. into the dugout. Pull may count for a lot with some particular individual, but to get anywhere with John Q. Public, you've got to have the goods and push *em. El Ropo cigars may have a little extra "pull" with you — because they cost you a fraction less than some other brands. But if Usmokems have more quality for your customers and more advertising push behind them — which brand is George W. Consumer going to buy? Of course, if you are an extra clever merchant, you might be able to put enough push behind El Ropo to make it sell. But clever merchants don*t waste their time — and profits--doing the manufacturer's job for him. A clever merchant always backs the favorites. The most popular cigar is the "white headed boy" who gets the top-of-case display and the poster on the window. Phillies (BAYUK pmLADELPHU PEinSCTO) Havana Ribbon Mapacuba Charles Thomson Prince Hamlet BAYUK BBANDS BUILD BUSINESS Cigars Up 10 Per Cent In 9 Months Cigarettes Gained More Than 14/i In Period Covered THE Tobacco Merchants Association issue of The Tobacco Baro)nrt(r as of April 23, 1937, pre- sents as usual an interesting survey of cigar withdrawals, this one covering the first nine months of the fiscal years, all of which is as encouraging as its report for the month of Marcli, 1937. Showing as it does an increase of more than 10 i)er cent, for all classes of domestic cigars, tliere doesn't seem to be anything to complain about except to remind the em- ployees in Washington tliat the humble citizens who have to meet the bills would like to see real efforts to- ward economv in taxation. However, the peo])le asked for it, and they cer- tainly are receiving just what they wante^l — appar- ently. So why bring that up again? Be that as it may, ( 'lass A cigars produced in the United States in the first nine months increased by more than 319,()()0,()(H), a trifle more than 10 per cent, compared with the first nine months of the previous year. Class B continues to be a black sheep, falling be- hind more than 7,600,000 or 1(5.25 per cent. However, Class C rises to gain almost 51,000,000 for the nine months' period, a percentage increase of almost 13VL' per cent., which is a mark of progress for this class of cigar. And it is worthy of note that the Class D cigar has had a friendly reception among the nation's smok- ers. This jumped ahead more than 2,600,000 in the first nine months, and considering the selling price there must be an increasing class of appreciative smokers. Cigars : Class A — United States Puerto Rico Philippine Islands . . . 1st 9 Mos. Fiscal Yr. 1937 3.5(19.441,375 35,522,875 117.800.985 4- Increase or Quantity 319,216,985 6.200.060 29,009.915 Decrease Per Cent. 10.01 14.86 19.76 Total 3,662,765,235 + 284,007,010 8.41 Class B— United States Puerto Rico Philippine Islands . . . 39.398.941 864.300 ^0,326 + 7,646.032 189.200 117,279 16.25 17.96 • « « • Total 40,553,567 + + 7,717,953 50,983.24« 15,900 8,678 15.99 Class C United States Puerto Rico Philippine Islands . . . 430,767,548 482.100 195,274 13.42 • • * • ■ ■ ■ * Total 431,444,922 32.294,670 600 204,051 + -i- + + + 50,976,026 2,600,760 1,«)0 164,440 2,763,300 407,611 3,625 13.40 Class D— United States Puerto Rico Philippine Islands . . . 8.76 • * * ■ • * ■ * Total 32,499,321 9M Class E— United States ... Puerto Rico Philippine Islands , . . 4,101,725 ' 5,205 11.03 « « • « Total 4,106,930 + 411,236 11.13 When it comes to Class E, which is "tops" in qual- ity and price, that classification moved forward by more than 11 per cent., as compared with the first nine months of 1936. Puerto Rico cigars, however, failed to nuike prog- ress and dropped off almost 15 per cent, for all classes. For some reason it lost ground in every classification in which it represented. Advertising might help this condition. It has played an important part in the de- veloi)ment of the cigar, cigarette, and tobacco industry in this country. Little cigars have staged a slight comeback (some- thing less than 1 per cent.) and may be on their way again for all we know. We don't anticipate the return of the ** Picture" hat immediately (for which we are thankful), but the little cigars have always had a place among users of tobacco. Are the manufacturers dis- couraged! Apparently not, since the tide seems to be turning upward, even though slowly. Cigarettes, in the first nine months, did very well indeed. Withdrawals increased more than 15,000,000,- 000. In percentage this amounted to a plus of 14.64. *' Happy Days Are Here Again" for the manufac- turers, and for the smokers as well, judging from the figures. The nine months' figures for snuff indicate that this product has increased by almost 2Vi» per cent. And we are still wondering where the principal markets arc. Perhaps some snuff manufacturer will tell us. The users of manufactured tobacco seemed to have let that product down but with a loss of only something less than 1 per cent. 1st 9 Mo*. Increase or Decr^ue Fiscal Yr. 1937 Quantity Per Omt. Total All Classes: United States 4,016,004,259 + 365,562,572 10.01 Puerto Rico 36,869.875 — 6,407.060 14.80 Philippine Islands .. . 118.495,841 — ^,715,893 19.51 Grand Total 4,171,369,975 + 330,439,619 8.60 Little Cigars: United States 136,172.636 -H 1.052.716 0.78 Puerto Rico 1,480,000 -4- 57,600 4.05 Philippine Islands ... .... Toul 137,652.6% + 1,110,316 0.81 Cigarettes: United States 119,135.776.340 4- 15,211,330,760 14.64 Puerto Rico 4.110.260 -f 1,303,470 Philippine Islands ... 707,890 — 217,8^ Total 1 19,140,594,490 -H 15,212,416,410 14.64 Large Cigarettes: United States 1.979,333 — 10,601 0.53 Puerto Rico 300.000 -H 64,000 27.12 Philippine Islands ... 2,972 -I- 2,572 .... Toul 2,282,305 + 55,971 2.51 SnuflF (lbs.): All United States ... 27,876.074 -|- 663,521 2.44 Tobacco Mfrd. fIbs.V United States 228,548,204 — 1,924,323 0.83 Philippine Islands ... ......— 5 .... Total 228,548,204 — 1,924,3^ 0.83 Th0 Tobacco WorU O ACTUAL SIZE 14'«af ^ftCE AGAIN we are proud to bring this fanKJUS sporting event to you and your customers. The thrilling running of the Kentucky Derby will be l^ard througlwut the nation over 76 stations of the NBC Blue network cm May 8th, 6:15 to 7:00 P. M., E. D. S. T. The display card reprpduced above it available to all dealers. Display it for the benefit of your custoimrs. We hope you will enjoy this broad- cast ami your atorc profit by it. •ROWN & WILLUmSOH TOBACCO CORP., LOUISVILLE. KERTUCRY Cigar Band Hobby Contest Beyond Expectations of Its Sponsors ]lv»y;iJs»>JLV«i!t^4l»S/4lv»>oi«/4i.v?yi^»>;iv»y]tv»yj By Joseph Administrator, Cigar WHEN the horse-cars wore still running, when tandem hicveles Avere the rage, when hay- rides were a major sport, when the pdlows un sofas were hcdec-kcd with college i)ennants, there was also a popular vogue for collecting cigar bands to use for ornanientin- and decorating a wide variet\ of familiar household objects— from glass ash trays to porcelain uml>rella stands. ,, , ^v vi It is characteristic of Americans that they like to hark back to the old days and revive old customs. That is happening today in the revival ot cigar band collecting. . , , , Recently a number of editors ot newspaper hobl)y departments reported evidence that the cigar band fad was a-aiii cominir to life. This was eontirmed by the fact that ciiiar manufacturers stated they were being besieged with re.pi.'sts f(»r liands from enthusiastic col- lectoi^ in all i)arts of the country. , . ^ „ ., A i^roup of manufacturers decided— .lUst tor old time's sake— to preserve (me of the traditions of the industry bv otTering prizes for the best designs or objects' decorated with ciirar l>ands. In addition to quarterly cash i)ri7A's, a grand prize of an expense- paid cruise to Bermuda was also otTered as a feature of the contest. The response was instantaneous and overwhelm- ing. Nearly KMHM) api)lications for entry l)lanks were received almost overnight and nation-wide interest in the contest is mounting rapidly. ^ The contestants were directed to send their en- tries to Room 10.').'), 2 Fifth Avenue, Xew York. Thev are beinu- received daily in a constantly growing stream, and in an endless variety. The objects thus far entered include vase.s, ash trays, lamp shades, plaques, platters, models of >hii)s and houses, ciga- rette boxes, picture frames, and even such odd objects as shoe trees, salt and pepper shakers, and a lady's lacket. Much of the romance of the *'gay nineties" and the succeedinir decade has been reca|)tured in the let- ters which the older contestants write. Many reveal that for the past thirty or forty years they have con- tinued assiduously in their hobby of collecting bands. Others are finding now occupation and a source of profit in ornamenting various objects with bands which are sold to stores or friends. The fact that most of the bands are gems of the lithographer's art, and are so colorful, jjermits tho development of singular and ingenious designs. One of the first entries was a reproduction of an ocean liner four feet long, the design of which re- quired the use of 176<) bands. Another contestant, P. 0. Greiner, of Brooklyn, N. Y., submitteas City, Mo., at the age of thirteen has already col- lected bands representing 700 ditTerent brands of cigars. Final entries for the first three months of the con- test must be postmarked May 1.5th. Ef Honorable James 11. Torrens, former treas- urer of 1). Hmil Klein t'omi)any, who has been in tlie cigar business during the greater ])ortion of his life and who, after retirement, became one of the executive members of Tamnuuiy Hall and is now the Democratic leader of the largest district in the Borough of Man- hattan. We lu'lieve that if a man like Mr. Torrens would act as an impartial arbiter in any controversy or grievance arising bi'tween tlie ditTerent groups in the industry, we would be taking a great step toward progress. VVe l)elieve that Mr. Torrens is in a splendid position t«> obtain legislation necessary for the im- provement of every branch of the industry. We have already been ]»iomised that the (iovi'inor of the State of New York will attend the dinner. In just these past few days we hav<' selected ])art of the dinner committee, representative of the various elements in the trade. The incomjilete list of this com- mittee to date is: Jack L. Miller, president, Independent Retail To- bacconists Association of America, Inc., chairman. William A. Hollingsworth, national president, Re- tail Tobacco Distributors Association of America, Inc. Meyer J. Freednum, president, W^estchester-Fair- field Retail Tobacco Distributors Association, Inc. Abe Brown, national president, National Board Tobacco Salesmen's Associations, Inc. Horace E. D'Orelli, president. Tobacco Industry Club of the Bronx. Bernard Schwarz, vice-president, Independent Re- tail Tobacconists Association of America, Inc. Gordon II. Newman, president, Tobacco Sales- men's Association of America, Inc. Abe Weinstein, Ben L. Laschow, S. Skolnick, Morris Baum, Frank Brcreton, Joseph Brodsky, Den- nis C'anavan, Sanmel E. Dribben, Edward A. Fickler, Herman J. (ioldwater, Ben R. (lorlitzer, Leo G. Jacoby, Thomas 11. Mc(Jarry, Emanuel Sobel, Louis Grossman. Every numufacturer, jobber, retailer and sales- man who'has been tohl about the nmvement is highly enthused over it. On April 13th for the first time I spoke about the movement at a meeting of the Board of Directors of the Independent Itetail Tobacconists As- sociation of America, Inc. The Independent Retail Tobacconists Association of America, Inc., board was enthusiastic, as was evident from the remarks by Paul Schleissner, William A. Hollingsworth, Nathan Schultz, Bernard Schwarz and many others. They unanimously voted Tobacco Trade Conference, Inc., the sum of $100 for tickets, which I understand is the maximum they are authorized to spend, and I am in- formed that they intend to buy a great many more tickets for their organization. We have a complete legislative program which will be presented to the next State Legislature for action. The program is far-reaching and affects all branches of the industry. We of Tobacco Trade Conference, Inc., are convinced that should Mr. Torrens accept the ex- ecutive directorate and get behind the i)rogram we c(iuld i)ut through the desired legislation. We do not set forth our program at length, because we intend to uive it to the trade in general on the night of May 16th at the dinner at the Hotel Astor. Not only will the trade be informed of the desired program, but the Gov- ernor and the legislators will be informed of the pro- gram at the same time. For entertainment we will have such leading the- atrical i^ople as the grand master of the violin, Rubin- otT. The affair will be informal, so that everyone can feel at ease. Tickets are being printed now, but firms like Admiration Cigars, Inc., Garcia & Vega, Inc., D. Emil Klein Co., Inc., and many others have already jjledged themselves to support the affair. There will be no souvenir journal of any kind printed, nor will there be any other demands for money. MELBA CIGAR TEST CAMPAIGN STARTED The I. Lewis Cigar Company of Newark, N. J., manufacturers of the Flor de Melba cigars, is running a test campaign on that brand in newspapers in Georgia, Texas, Arkansas, Missouri and Tennessee, The copy is captioned "Here's a Good One,*' fol- lowed by a cartoon and a *4all story.*' The copy is being placed through the Milton I. Lewis Advertising Agency of Newark, N. J. AXTON FISHER REPORTS NET INCOME The Axton-Fisher Tobacco Company of Louisville, Kv.. which is ccmtrolled bv the Standard Commercial Tobacco Company, Inc., reports that in 1936 it had a net income of $r):U,314 as compared with $513,253 in 1935. Damage to company property and stocks by the spring floods have been estimated by the Board of Di- rectors to amount to approximately $350,000. The Tobacco World HAVANA at its best blended with other choice tobaccos Keep your sell- ing in step with the times! Tcnlay men in all walks of life are ♦ • • Stepping up to one Quality EL PRODUCrO ight and Mild /or real enjoyment G. H. P. Cigar Co.. Inc., PhUa., Pa. "Old Gold" $200,000 Contest Puts Tipsters In The Money A FRIEND of The Tobacch World who has de- voted much time and effort and hours and hours in libraries trying to solve the Old Gold puzzles, jii-t told us that there were **tipsters" in ofliie build- iiius in the city who were willing to solve the puzzles with correct answers at anywhere from $1 to $10 per < iistoiner. She did not invest. Bhe also told us that iH ws stands handling racing tip sheets, etc., also put out Old (told contest lip fiheeta at from 10 cents to 50 ctntR each. The P. Lorillard Oompany, sponsors, have taken lit w Hpaper space in all papers carrying their advertise- liients of the contest, warning the public against invest- in.: in any of the solutions offered by self-styled ex iM-rts. Advertismg Age, Chicago, HI., offers the following ster.s arc having as much trouble as contest- ants with the hist twenty puzzles. The authors of the two sheets agreed only on five correct answers, giving ditTerent solutions in fifteen other instances. "The lU-center, lor instance, gives David Belas<» as the correct answer to No. 71, while the 25-cent expert selects Savonarola. "The Ohl (lold copy, placed by Lennen & Mitchell, emphasized that P. Lorillard Co. is in no way respon- sible for the solutions to the puzzles which are being offered f<»r sale in various parts of the country, and that those offering the solutions have no connection with the company nor any inside knowledge as to the correct ans\vers, " 'The contestant who blindly buys and uses such solutions,' it continued, 'may well throw away his chances in the contest. Play fair with yourself and witli oth.r contestants. Trust your own skill rather than tipsters.* , -^ ^ j j ^i, "The 10-cent set of answers is marketed under the name of 'Old Gold Puzzle Helpers, checked and double checked.' According to the sealed envelope, *Each name has been carefully selected, based upon accurate information as given by Century Encyclopedia and (Continued on Page 14) POPULAR LEADERS By P. Lorillard Co. BEECH-NUT LEADER VAN BIBBER 5for10f BETWEEN THE ACTS 13«pkg. often • SCHLEGEL LITHOGRAPHING CORPORATION \ BROADSIDES \ BOOKLETS COUSTBR DISPLAYS \ LABELS V SCHLEGEL BLDG. CARTOVS 1 WIHDOW \ 374-380 Second Ave. / CAM / DISPLAYS / DIRBCT MAIL \ BBW YORK Mgonqoin 4-9226-7 1 CAKDS / POSTERS AUTOKR AFT CIGAR BOXES Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Ouality-De sign-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicafo. III. Detroit, Mick. Uellan. P«. Hanover, P». Philadelphia, Pa. Wheeling. W. Va. {Covtinucd from Page 13) Webster's and Funk and Waj^nalls' dictionaries, as well as numerous other authorities.' **Anonvnutv was scorned by the 25-cent product, which is proudly hailed by the purple leg:end on the en- velope as the work of none other than ^ Merle Beatty, world-famous puzzle solver and cypher decoder.' " 'All ninety solutions have been checked by five different experts after submission by Mr. Beatty,' the prospect is assured. 'You wnll have better success if you check with these solutions before sending your entrv forms.' *''The solutions are called 'correct,' with quotes. "The 50-cent solutions are issued by 'Scientific Research Bureau.' "The contest closes May 15." CHAIN STORE EMPLOYEES STRIKE UNITED CLERKS AND MANAGERS STRIKE F HI DAY afternoon clerks and managers in twenty- nine of the United C'v^'AV Stores in this city and environs went on strike for a wage increase. The stores are beinj? picketed diligently by the strikers, who carrv signs advising the passing public that they (the clerks) are not getting a "square deal." To what extent it will affect the chain stores in other cities is guesswork. . ,t • i • u The Retail Cigar Salesmen's TTnion, which re- centlv affiliated with the New Era Retail Clerks Na- tional Union (an organization in the fold of the A. F. of L.), want a wage increase of 25 per cent., with a minimum of $25 a week for clerks and $35 a week mini- mum for managers. Also a forty-eight-hour week of 4^iv davs The claim is made that clerks are paid $17 a week and manairers as low as $22 for a sixty-five to sevent^'- five-hour week in stores working seven days a week. The trade is familiar with the difficulties of the Fnited Cigar Stores Company for which the Irving Trust Companv of New York City is trustee. It doesn't look like a verV ])leasant situation for either the trus- tees or the stockholders, or for the clerks for that matter. PETER SCHUYLER IN NEWSPAPERS Peter Schuvler cigars, manufactured by G.^V. Van Slvke & Horton, will be advertised for thre«' months "during the spring and early summer and three months in the fall, in sixty-five newspapers. It is pos- sible that thev mav also put on a radio program. Tlie advertising will be handled by Moser & Cotins, Inc., of New York City, N. Y. 14 OLDEST MEERSCHAUM CARVER DEAD We note from the columns of the Irish Tobacco Trade Journal that Professor Franas I^fler, said to be the last of the famous Austrian carvers of meerschanm pipes, passed awav in February in Vienna. He was eighty vears old. In 1878 his exhibit of his works at thr Paris' Exposition attracted wide attention. His bowln were life-like reproductions of monarchs, sea nymphs, Viennese types, and animal heads. His products are now in great demand among collectors. Tk* Tobacco WoHi tv.;. PICK & PAT in ''PIPE SMOKING TIME // *i \^ tk * with ik.^' VlP^J! ."^ 5 '^'^1 M DILL'S BEST YELLOW JACKETS under the leadership of Bennle Krueger and the FOUR MODEL SMOKERS, the Landt Trio and White COLUMBIA BROADCASTING SYSTEM COAST-TO-COAST MONDAY NIGHTS Tune in with the Increasing sales of • • • DILL'S BEST and MODEL TOBACCOS FABER, COE & GREGG TO DISTRIBUTE NOTTINGHAM BRAND FOR KLEIN Announcement is mad<* l»y the 1). Kmil Klein Co., Inc., that much of the distribution of their widely kunwn Xottingham biaml of cigars, has l)een placed ill tlie hands »»r the nationally known house of Faber, ( ni. & (iregg, of New York City. Tho territory allotted to Faber, Coe & Gregg, m- <.lmlfs the cut iro" district of New York City as well as I 111- State of New York, excepting the cities of Buffalo, l^M•ln'ster and Syracuse. Twenty-three counties in the Slat»' of Pennsylvania an* also excluded. The State i»t' Ccmnecticut and Northern New Jer- M y ai-e however included in the arrangement with Faln-r, Coe iV: (Iregg, Inc. RHEINSTROM HEADS K. STRAUS & CO. Herbert Rheinstrom, who has been associated with the local cigar leaf tobacco house of K. Straus & Co. for many vears, has been elected vice-president and ixiMieral manager of that firm. The election of Mr. Rheinstrom fills the vacancy created by the death of George Cauffman. Mr. Rheinstrom is widely known anioirg the cigar manufacturers of the country and underhis progressive leadership it is to be anticipated that t^ bttwaefis wiU go forward with a new impetus. 1937 SUMATRA TOBACCO CROP Relativi' to tin- 1937 Sumatra tobacco crop, U. S. ( onsul Sidney H. Browne, at Medan, sends the follow- iiig report: **Most t»f the WM Sumatra tobacco crop was planted by the end o£ February or early Marcli, but while it is vet earlv to draw conclusions, the tobacco i^ of excellent appearance. So far, weather conditions on most estates have been favorable. The seven pro- ducing companies in the Medan area have agre^ to increase th»'ir IH.'iT crop, as they did in the case of the crop of llWfi. Limitations do not apply to the planted area, b«t to the numlwr of bales packed for shipment. Bailed upon the 1935 crop of 131,(»83 bales of 78 kilos each as KM) per cent., the 1936 crop was 110 and the H»37 erop will be 115, or an output of approximately l.MMHH) bales. Owing to weather interference, the har- v.Ht of the 1936 crop was actually less than the crop of 1I>35.*' ^lay, 1937 OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco m«Uow and smooth In character and Impart a most palatable flavor OAYORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands aiTLN. ABOMATIZEI. BOX FLAVORS. fASTE SWEETENERS FRIES a BRO., 92 Reade Street, New York The Standards of America UrUlar4*i Rtll Rm4 NiUi Gall ft All SNUFF Eft 1760 Eft 1825 Eft 1851 ALL OF THE OLD ORIGINAL Maccoboys— Rappees— Hlih Toasts Strong, Salt. Sweet and Plain Scotches Maaafactar*^ by GEORGE W. HELME CO. Ill ruth Avaav*. Naw Y»rh J CIGAR BOXES T^ AIC«M«» ♦-•» l«t«bll«fc^ Wl ^c^^gwco •SIUA4I KABT tTUST, "A business that isn't worth advertising ought to be advertised for sale*'. 'S Monarch O' The Counter KING EDWARD World's Largest Selling Cigar 2 for 5C dcati A turc-rirc profit-maker for dealers and jobbers everywhere. Keep full stocks on hind. Push the Ten-Pack for larse unit sales, quick turnover. JOHN H. SWISHER & SON, INC. Cigar Manufacturers . . . JACKSONVILLE, FLORIDA Classified Column The rate for this column is three cents (3c.) a word, wiA a minimum charge of seventy-five cents (75c) payable strictly in advance. POSITION WANTED CIGAR SALESMAN COVERING EASTERN PENNSYLVA- NIA and Local Territory desires connection. Large following. Address Box No. 580, "The Tobacco World." CIGAR FOREMAN HAVING 6 YEARS' EXPERIENCE ON Automatic Machines, wants position. Also instructs beginners. Address Box No. 582. "The Tobacco World." CUESTA SALES CORPORATION F0RM2D Al Locker, one of the be«t known ambassadors of the brands of Cuesta, Roy & Co., in New York City for many years, and Joseph II. Floerscheimer, who has represented the products ol Bayuk Cigars, Inc., in the same territory for a long time, have recently formed the Cuesta Sales Corporation. The business has been incorporated under the above title and has established offices at 96 Liberty Street. Included in the arrangement in addition to Cuesta, Rey & Co., are its affiliated subsidiaries, Gonzalez & Sanchez, .Jacksonville, Ha. ; Antonio Company, Tampa, Fla.; and the El Key Del Mundo factory of Havana, Cuba. The corporation will also represent the Havana factory in Canadian territory. i6 OLD GOLD SALES GAINING FAST The Old Gold puzzle contest which comes to an end on Mav 15th has given a tremendous impetus to tne "nles of that cigarette. For the first three months of 1937 it is selling at the rate of more than ten bdlion pev^ul which by and large is selling some cigarettes^ ^ In 1936, according to figures released by the P Lorillard Co., about six billion nine hundred milhon were sold. Without any question this brand is almost certain to set a new high for its manufacturers m 1937. But the librarians of New York's public libraries ^^^'^ ''r?L%:ltar:L always writes so interesting^ in PrinJs^ Ink (weekly) under the heading "The Lit^ lie Schoolmaster's Classroom," received the following letter to which he appended the comment : -Never mind the few who are displeased because they have to work. The piece of copy that pleased everyone has never been written." *And here is the letter : ' ' Dear Schoolmaster : , j. -IstheOldGoldcontestgoingover or under! li all depends upon whom you ask. j •* :„ -Perhaps the pupils think it is g^-eat-and it is. But ask anv librarian anywhere what he or she thinks. Vt first crack said librarian probably will view the ques- tioner with great contempt and some Pity— a pity such s Le blind inspire. For right in front of the inter- ■o^ator as he pops his question, there are, "« doubt no les^s than fifty people, old, young, rich, P^or, handsome and homelv, all for the moment i>erforming like human vultures on the cadavers of dictionary, encyclopedia and reference tomes. Pages are torn, smudged, marked and forgotten. Whole books are lifted from one hand to another, etc. For three days I tried, without suc- ce'^s to see a certain volume of the encyclopedia at the New York Public Library— I had not time to wait ,uv turn and was told the same sort of a line would be found in every Manhattan branch. In short, librarians evervwhere are fed up; indeed their tl^oughts of the old Gold contest are anything but * Double-MeUow. Thev don't welcome even the mention of this cigarette. '-Yours for more eopv that leads people to study. -An Old Student." WHN TO BROADCAST T. C. 0. DINNBE The Tobacco Trade Conference, Inc., announces through its secretarv, Jonas J. Ollendorff, that the pro- . eedings of the dinner which it will hold at the Hote Astor, New York City, on Sunday night, May 16th, will be broadcast over station WHN between the hours of 10 and 11 P. M. FRANK V. RIGGIO RESIGNS Frank V. Riggio, director of sales and advertising (if the American Tobaceo Company, resigned his posi- tion effective April 19th. He began as sales manager of the American Cigar Company. Wlien the American To- bacco C:ompanv took over the active management of the American 'cigar Company Mr. Riggio was pro- moted 1» the position of sales director of the America Tobawo Company. Mr. Riggio is the son of Vincent Riggio, executive vice-president of the American Tobago Company. Th4 Tobacco World LAWRENOE ROBERT, JR., CHOSEN TO HEAD STANDARD COMMERCIAL BOARD ANNOUNCEMENT is made by Ery Kehaya, President of The Standard Commercial To- bacco Company, and Chairman of The Axton- Fisher Tobacco Company, that Lawrence Wood Rob- ert, Jr., of Atlanta, Georgia, was chosen Chairman of the Board of Directors of The Standard Commercial Tobacco Company. Mr. Robert's election took place on Saturday, April 3, at the office of the company, 100 East Forty-second Street, New York. The Standard Commercial Tobacco Company owns the controlling interest of the Axton-Fisher To- bacco Company of Louisville, Kentucky, makers of Spud and Twenty Grand cigarettes. Mr. Robert has been long engaged in the devel- opment of industry in the southeast and southwest, where he first attracted the attention of President Franklin D. Roosevelt. Upon resigning from the Treasury, he became secretary of the Democratic Na- tional Committee. He will continue as secretary of the committee and retain the presidency of Robert & Company, consulting engineers of Atlanta, to which he returned last January after a leave of absence since 1933. WHITEFIELD MADE VICE-PRESIDENT T the recent meeting of the board of directors of the P. Lorillard Co., George D. Whitefield, one of the directors, was elected a vice-presi- dent of the company. This was done in recognition of his years of faithful service rendered to his em- j)loyers. For a period of twenty years he was in charge of the company's tobacco interests in Wiscon- sin. About three years ago he was brought to the New York headquarters and became assistant to George H. lluinmell, who is in charge of the manufacturing and purchasing of leaf tobacco for the company. 9. N. DYER PROMOTED BY B. & W. Brown & W^illiamson Tobacco Corporation of Louisville, Ky., announce that the Board of Directors of that company have appointed J. N. Dyer assistant sales manager of the company with headquarters in San Francisco, Calif. Mr. Dyer has been zone manager for B. & W. for the West Coast for the past five yeaz«» II. A. Tait, now division manager at Los Angeles for the corporation, succeeds Mr. Dyer as zone man- ager. Sales manager J. C. Williams and assistant sales manager, W. S. Cutchins, will continue to make their headtpmrters at Louisville, Ky. L. & M. SPONSOR SPORTS BROADCAST Liggett & Myers Tobacco Company began on April 19th the sponsorship of a daily sports column over the Columbia Broadcasting System network, using sixty stations every day except Sunday. These programs will also acquaint the radio listeners with the merits of Chesterfield cigarettes and Granger Rough Cut smok- ing tobacco. The Chesterfield daily sports column will feature Paul Douglas. The time will be 6:35 to 6:45 P. M. a N. Y. T. The Wednesday and Friday Chesterfield programs will continue at their regular time and Alexander Woollcott will be heard on Tuesdays and Thursdays for Granger. Way. tgp SPRUCE UP Your Cigar Box with SPRUCE LUMBER Newest and Best It's Brighter - for the Eye It's Lighter - for Shipping It's Better - for the Cigars SPECIFY SPRUCE It's WOOD UPTEGROVE LUMBER CO. 15 Washington St. Newark, N. J, Cigar Box Lumber for 64 years I EsiablUtMJ 1886 "BEST OF THE BEST 99 ''-^~^^' A. SANTAELLA & CO. Offfea, 1181 Bro«dw«7. New York City FACTORIES: Tampa and Ktp Wtat. Florida 1S5 Jfb SirRt. N. Y. Gty Uistria 144, Havau, Ciba HAVANA TOBACCO ROTHSCIIILD-SAMUELS-DUIGNAN, INC. Om. W. DiiiMi. S«c arf Tnv. Tobacco Merchants' Association T-fc • .• 13 ^^,, 341 Madison Ave. Kegistration Bureau, ^ew york city Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A-An allowance of $2 will be made to member, of the Tobacco Mer- chants" Association on each registration necessitates the reporting of more M„»« n Tf ■ r^nort on a search of a title necessiiaics luc icjjuium «. ^^ made for every ten (10) additional titles necessarily reported. NEW REGISTRATIONS CHAPMAN HOUSE:— 46.615. i or all tobacco products. Golden State P>ox Tactory. Li.- Aiipclc. Cal.. July 30. 1930. KINGSWAY:— 46,616. l". r all tobacco products and pipes. Sam Shunnc^on. Cbua.uo. lil.. March 11, ^7. (By consents o^ Consoh- dated Liiho. Corp.. Wcb^t^r i:i>enlohr, Inc.. and L nited Cigar- Whelan Stores Corporation.) TRANSFERRED REGISTRATIONS COLLEGE DAYS:— 31,255 (Trade-Mark Record) For dgars. ci- garettes and tobacc<.. KcKi>tered .August 1. 1905. by American Cigar Co.. New V.rk. X. V. Transferred to National Cigar btands Co.. XewYork. X. V.. June 1, l^OO. VERNON SELECTED:— 38,010 (United Registration Bureau for the Tobacco Indu). For cigars, cigarette cheroots and to- bacco. Registered February 24. 1913. by Inez tTXernon. New York X Y Through me^ne transfers acquired by X. Zutedi Ciga- rette Co.. Inc.. Xe%v Y<.rk. X. Y.. and rc-transferred^to G. A. Geor- gopulo .^ Co., Inc.. New York. X. Y.. .\prd 10. 193/. CHAPMAN HOUSE:— 41,948 (Tobacco Merchants .Association). For Cipar^. Kegi^tered October 11. 1920. by The Chapman-House Cigar Cr. . L... Angeles, Cal. Transferred to Golden State Box bac- torv. Los Angeles. Cal.. April 12. 1937. JUNEAU BOUQUET:— 36,644 (United Registration Bureau for the Tobacco Industries). For cipars. cigarettes and tobacco. Regis- tered April 1. 1911, bv C. R. Wurtz, Milwaukee. \Vis. Transferred to J A Lemkelde. Milwaukee. Wis., and re-transferred to Rudolph J. G. Heller. Milwaukee, Wis.. September 25, 1934. LA ELEGANCIA:— 13,423 (Trade-Mark Record). For cigars. Registered Ma%- 9. 1894. by J. EUinger & Co.. New \ork, N. \. Transferred to Acker, Merrall & Condit. Xew York N- ^ •• 3"^ re- transferred to Faber, Coe & Gregg, Inc. Xew York, N. Y., Octo- ber 30. 1922. -- TOM HUGHES:— 29.330 (Inited States Patent Office). For cigiT%. ^ Registered October 20. 1925. by La Vera Cigar Co. Chtc^o^IH. Transferred to Mandel Hannnerman. Chicago. 111.. March 9, IVJa. Valdemoro :— 32,309 (Tobacco Leaf), and 14,718 (United States Pat- ent Office). For cigars, cigarettes, cheroots and tobacxo. Regis- tered September 24, 1906. and March 23. 1909. respectively, by Men- dez & (lomez. New York. X. Y. Transferr^ to National Cigar Stands Co., New York. N. Y.. .\pril 1. 1909. Internal Revenue Collections for March Source of Revenue 1937 «!?¥„ ^, n^™ $1,153,413.81 $ 937,855.76 CiSretteV 38.376,995.88 33.580,630.34 ^'^fi*"*' 576.945.18 597,448.72 Tobacco.- ^h^wing 'and" ^nioking 5.018.139.72 4,859.325.13 Cigarette papers and lubes 7/.S50.19 70.446.34 Xeaf dealers' penalties »00.00 627.10 U. S. Cigar Withdrawals for March 19?! 561.343.699 1930 454,765,717 19^2 529.162.381 1931 440,472,410 1971" . 547,514,691 1932 355,382.130 924 :::::::. 5i5;895;n2 1933 290.111.072 192=; 504.303.979 1934 ^5^'^^'?^^ 1976 564.224.856 1935 351,694.102 1927 '. 528,697.564 1936 ^^^•*^?'?l! 1928 497.904.282 1937 466,831,(W5 1929 491,304,798 a BAYUK SALES UP IN FIRST QUARTER Bavuk Cigars, Inc., reports net income for the three months ended March 31, 1937, after maintenance, repairs, estimated taxes other than surtax, bonus pro- viiion and reserves and ineludiii- a reserve set up for one-fourth of the Federal surtax which company an- ticipates will be due for the full year on ^"/^^^f ^^_^^^^^^^^ earninirs, of $152,8r>6, equal alter payment of $33 2o in preferred dividends for the (luarter to .^0 cimts a share on the outstandin.^ 393,060 no-P^*^;: ^^"""J;^ shares. This compares with net income ot $1,)4 (K). for the first (luarter of 193r,, durin- whic^i period no provision was made for the surtax as in hrst (piarter of 1937, equal after ,)ayment of $38,139 in preferred dividends, to $1.18 a share on 98,2r,3 shares of com- mon stock then outstanding, since chan-ed to a tour- to-one split up. , 1 1 • TT c In commenting on this favorable showinj?, H. h. Rothschild, president, says: ^ ^ , , ,„„„^ **Naturallv, our earnin,!j:s are affected by advanc- in-e W. llelme Company, manufacturers of manv of the leading snuiT brands of the country, advise the trade that they will remove their New \ork offices on April 30th to No. 9 Kockefeller Plaza (be^ tween Fifth and Sixth Avenues on Forty-ninth^Street). Their new telei)honc number will be Circle 6-1725. TOBACCO TRADE ORGANIZATIONS TOBACCO MERaiANTS ASSOCIATION OF UNITED STATES ■^ W. Va I'ork. N. Y President Vice- Preiident Chairtnaa EKCCutive Committee Vice-Preiident JESSE A. BLOCH. WbeelinB. W. ; JlIiLS LKHTENSTEIN. New V William BEST. New York N.N v.ce-ire.iaei.t MAJ. GEORGE W. 11 ILL. New \ork. N. ^^ Vice Preiident GEORGE H. »UJ.MMELL. New YoTk. N. ^ Vice President H H. SHELTOS. VVash.ngton. D. C Vice-Pretident WILLIAM T. REED. Rictimond. Va ... .,„. Vice-President surer rector HARVEy"l:HIRST. PhHadelohia. Pa :::.■.::„ .fr:! JAAlU^'l^U^ilKINa'KVw^ciSk.N: V. P^^^ ClIAKLtb ""^^^ Headquarters. 341 Matflwa Ave.. New York City RETAIL TOBACCO DEALERS OF AMERICA, INC. UTT I 1AM A HOLLINGSWORTH. lU Broadwav, New York. N. ^i,:- -P'"!^*"* (WmRDlc.DAWS«lN. Buffalo. N Y EKeeuf.e V.ce.Pres.den JAMES C. THOMPSON. Chicago. Ill treasurer ASSOCIATED CIGAR MFRS. AND LEAF TOBACCO DEALER JOHN H. DUYS. New York City Vice PreaWeat PtL^^ I^^^Tk^-n^w" York ch'y :::::..::::::::::::::secon5 vlc:-pre.ide»t EEE*lMIU^'HitrV^?a«V' ;:;;:::": Secretary.Tre..«rer NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS ^?5TX?ES5.^';l?\^:ti^^'|^i.j<^pci«v::Fir..vice:^ THE NATIONAL ASSOCIATIONS OF TOBACCO • DISTRIBUTORS, INC. GEO B. SCRAMBLING. Cleveland. Ohio Trea.arer UNITED STATES TOBACCO DISTRIBUTORS ASSOCIATION «/^t>w V nDnwN Preiid«Bt {{SmAN H. YAFFE. »t Foa Building. Philadelphia. Pa SecreUff RETAIL CIGAR STORE ASSOCIATION OF PHILADELPHIA^^ SuiuE IKSd! min; ii^»i~si:; rKnl^eip^^ Th€ Tobacco WorU JUNE 1937 LIBRARY SBGB 2 V e p In I ipQ^FWPiBMit of Agr>^^ ure- TWO MILLICN PERSONS IN OLD GOLD CONTEST AWAIT DECISION OF JUDGES ESTABLISHED 1881 CIGAR BAND HOBBY JUDGES ANNOUNCE WINNERS OF FIRST ROUND OF SERIES CITIES AND STATES MAKE TOBACCO BUSINESS THE TARGET FOR MORE TAXES APRIL CIGAR \;tlTHDRAWALS SHOW INCREASE OF 10% THE TALK OF THE TRADE Hob ART B. Han kins — Editor Associate Editor — ^John Cleary THE TOBACCO WORLD Vol. 57 JUNE, 1937 No. 6 IF they can't find any other phico to ^at more of the coin of the reahn for Municii)al, State and Federal funds for the greatest spending orgies in the his- tory of this nation, the legishitors look over tlie ability of the tobacco industry to dig a little deeper into its pocketbook and promptly figure that it can stand an- other "touch." It didn't work in Texas, however. The Taxation Oommittee of the House, of that State, has rejected a l)ill which would i)lace a bill of approximately $10 per thousand on cigars. Investigation and testimony showed that it would close most of the small factories ill that state, and eliminate the five-cent cigar as well. In the city of Newport News, Va., the City Fathers voted to tax all cigarette vending machines $10 a year instead of $3, which is the i)resent rate. The $10 tax rate has been adopted despite the fact that the operat- ors j)rotested that more than $5 per annum would be confiscatory. The Ways and Means Committee of the Senate of tlie State of Missouri has reported in favor of a 2 per (•(»nt. sales tax on cigarettes. There is to be granted a ;; per cent, discount to those who })ay the tax promptly. This tax law is to expire May 31, 1939. It is not necessary to i)oint out the source of in- spiration for these various bills. The retail dealers' associations in these several states ought to be pre- sented with a mounted tarpon to look at during their annual dinners. They could think al)out it when they get their tax bills. But at the same time it might l>e well to reflect that **We, the people . . . ", always have the remedy in the familv medicine chest. THK gain in d^r oiitpttt for all classes during the month of April was something more than 10 per cent. Class E cigars, while comparative few in numbers, marked up an increase over April of 1936 with a gain of 32 per cent. Class A gained more than 11 i>er cent, and, of course, represents by far the largest miIm volume of any class. The fiscal ten months remnl for cigars, accord- ing to the statistics released by the Tobaan Merchants AsAodaHon, indicates that in that period the gain was u little less than 11 per cent. Tobacco products as a whole made additional progress in the month and it looks like a boom year for the industry. Nothing can be more gratifying to the trade than the records of the Internal Revenue Bureau, which show a continued upward trend of the tobacco business. THE result of the continued search by State Leg- islatures, as well as the Federal Government for new sources of taxation to secure more, and more, revenue is exenii)lifiod right here in the State of Penn- sylvania. The chain food stores were selected as the target. A bill wliicli has been passed is before Gov- ernor Earle for his signature. This bill calls for a tax of $.')()() jht store from chain stores, and the Atlantic & Pacific Tea Company and the American Stores Company together oi)erate in Philadelphia and its suburbs one hundred and thirty stores. The two chains operate altogether about 3800 stores in the State. The P. H. Butler ('ompany operating chain stores in Pennsylvania, has announced that it will close more than one hundred of its stores if Governor Earle signs the bill. Mahlon X. Haines, who operates a chain of shoe stores in four states, has stated from his headquarters in York, Pa., that he will close several of them in the State if the l)ill is signed. He has forty stores in Peun- svlvania. 0 Halher than assisting the business of the country anf Industrial Research, who conducted tests among high Hchool students in five diflferent cities. The smoking tests revealed that in the intelligence tests the smokers made generally higher scores than the non-smokers. A definite superiority on the part of nmokers was revealed, thus exploding another fiction. Copyrighi iyj Ljoitt a. MYtKi lub.^tiijLi «. TOBACCO WORLD («UbU.I.«l ») U 9^M^^ b, TolMiee. WorM CorporMlo-; HoUrt B. H«kl« ^-•^^'J^-^J^:^^^^^^^ ^^f^ f^Z'. T^^U. O^ m ChMlMl SCI^. m\»4*lfkU, p.. Im«^ monAlj. S«bM:ription.. .T.iUbl« only to thee enf.fed .n the tobacco «du.tn^ or J"^ »^'" * ^^* " """ * ^^ JW1« J«r. rittliiil ti MiiiBil Ctui mU MM«r, Ptc—bw ai, Wl^ M tb« PmI Office. PbiUdelpb... P... under tbe Act of M*rcb 3. 1879. SMOKERS made .neiicMally hi-licr scores than non- smokers in intelligence tests amon^^ high school students according to 0. F. Bailey and A. W. Petre, of the Mellon Institute of Industrial Research in ** Industrial and Engineering Chemistry." The tests, conducted as part of a study of the phys- iological etTects of smoking, consisted of four different types given in five different cities. While a definite iiitelligence superiority on tlie i)art of the smokers was revealed, sdiolastic standings of tlie smoking and non- smoking groups could not he predicted from their rela- tive intelligence test standings, indicating that smoking is a factor, hut not the exclusive reason for lower stand- ing of smoking students. In connection with the study, '*men of outstand- ing ability and distinction in various professional, sci- entific, and technical pursuits" were asked their opin- ions on the etTects of smoking. *' Smokers and non-smokers were about evenly di- vided among those rei)lying, and the answers indicated that, although a few felt that they smoked in excess, the consensus was that the pleasure derived far out- weighed any possible harm," the report says. Most of those interviewed had known outstanding men in both smoking and non-smoking groups, and were reluctant to draw any conclusions with regard to ability on the basis of smoking. At the same time smokers and non-smokers alike, with the exception of two men, declared that smoking habits exerted no in- fluence with them in considering candidates for posi- tions. Discussing the chemical content of cigarette smoke and its effects on the human body, Bailey and Petre point out that smoke has a decided property of killing bacteria. Smoke bubbled through mouth fluids, they sav, will reduce the bacterial count by as much as 35 per cent. Nicotine content of cigarettes has little eflfeet on their apparent strength to the smoker, the report con- tinues. THE Ministry of Labour in Great Britain is con- sidering legislation to regulate tlie hours, wages and working conditions of workers in the retail trade. This, of course, affects the retail tobacco shops, and needless to say this division of the industry is con- siderably disturbed about it. They point out that no such regulations are proposed at present to govern the confectioners, who also sell tobacco ]»roducts and hav© later closing hours. Public houses are i)ermitted to sell even later than the confectioners. As a friend once proclaimed when lie wan ^iveii m all-night ride in a pinochle game, ** There ain't no ju8- tice !" Except for the long working hours of the clerks, it seems difficult to understand why a sliop proprietor shouldn't be allowed to keei) open as long as customers want to make purchases. The object of being in business is to make money, and to do that requires, in many lines of trade, much more than an eight-hour day. Working two shifts of clerks might help solve the problem, and undoubtedly many men would welcome such an opportunity. THE Cigar Progress Board announces that on May 21, the judges appointed by that organiza- tion to select the winners of the first period of the Cigar Band Hobby Contest, which closed on May 15, met to render its decisions and confirm its awards. The judges were Mrs. Martha Manning, Mrs. Helen Watts Schreiber, and Lady Terrington. ^lany hundreds of beautifully decorated orna- ments were prominently displayed at the office. After a great deal of thought and elimination, the following were selected for awards: First prize: $50.00, Blanche Joseph, New York Citv; second prize: $25.00, Edward W. Curtis, Syra- cuse, N. Y.; third prize: $15.00, Robert Keating, Chi- cago, 111.; fourth jjrize: $10.00, Harold A. Spencer, Providence, R. I.; fifth prize: $5.00, May Lester, San Francisco, Cal. ; sixth i)rize : $5.00, Joseph S. Armando, Newark, N. J.; seventh i)rize: $5.00, Peter A. Schnei- der, Jersey City, N. J.; eighth prize: $5.00, Harry D. Horton, Madison, N. J.; ninth prize: $5.00, Ralph L. Bancroft, Browns Mills, N. J. ; tenth prize : $5.00, Lillie Stumpf, St. Louis, Mo.; eleventh prize: $5.00, P. C. (Jreiner, Brooklyn, N. Y.; twelfth prize: $5.00, Mrs. Oscar Awe, Brooklyn, N. Y.; thirteenth prize: $5.00, Charles Sacker, New York City; fourteenth prize: $5.00, Mrs. Louis A. Crombie, Nassau County, N. Y. ; fifteentli prize: $5.00, James Parlett, Atlantic City, N.J. , i^^ The second series commenced on May 16, and wall terminate on August 15; the third and concluding se- ries will end on November 15. The grand prize — a trip to Bermuda — will be awarded at the expiration of the Contest. April Cigars Gain More Tlian 10% READERS in the tobacco industry and allied trades have organized a conunittee to raise $50,000 to carry on relief work to aid the op- pressed Jews in many of the European countries. This is the industry's quota of the $4,650,000 fund which the Jewish race is attempting to raise among its own people as well as from all other Americans, regardless of race or creed. It has long been said, and is undoubtedly true, that in projiortion to the Jewish population in this country, they contribute more not only to their own but other charities m well, than any other racial group. This is to their everlasting credit. FATHER'S DAY will soon be here again. Sun- day, June 20, is the date of tlie owjasion which is growing in popularity every year. The week be- ginning June 13 will find many of the progressive retaU cigar store windows displaying show cards, posters, etc., suggesting the various types of tobawo products that will be appreciat30 4,543,987 40.000 [)ecrea8e >er Cent. 10.06 65.78 2.17 Philippine Islands . . . 10.(» ' ' 422.465.170 11J9 Total Class B— United Sutes ... Puerto Rico 4,6SS.890 208,550 6.733 OJS • • • « • ■ • • 29.65 • • • ■ • * • ■ niilippine Islands . . . 19,927,507 . . . 12.209,822,610 . . . 140 196.500 . . . 12.210,019.250 255,600 40,000 + + 4,503,987 340.931.410 269,860 127,650 340,789,200 123,546 20,000 29.20 Total 4,871,173 41.580.646 44.450 19.526 41,644.622 3,0(«.2O4 "soo i^ Class C— United States ....... OJl • • • • * • • « 2Mf • * • • ■ • • • Puerto Rko Philippine Islands . . . 2.87 Total OM 93.56 • • • • • • • • Class D— United StatM 0J4 • • • • * « • • Puerto Rico Philippine Islands . . . 295,600 3.242.079 26,785,686 + + 143,546 129,407 «)3,602 94.40 Tort . 3,0(».704 316.110 " " io 9M 3.84 ^— 32.61 • ■ * • • • » • Class E— United Stt^ ... Puerto Rico Phtli^M Islands ... 3.49 • • • • Total June, 193^ 316,120 + 77,744 32.61 M,785,«6 + 903,602 3.49 3 Cigars Up 10 Per Cent In 10 Months Despite Small Volume Large Cigarettes Increased More Than 93X In April TIIK Tnh(nn> Mrrchnttts Jssociatiftu has just is- siu'd its l)iilU'tiH iTvicwiiiii: the withdrawals of tobacco ])rodiu'ts for tlie lirst ton nionths of tlie fiscal year. The report sliows tliat ciuars are lioiii^ alicad with ciuarcttos licadiiii»' the ]>erceiita,ii:e paiade. dass A ciuais, of course, k'ad in volume with an in- crease of more tlian three hundred and twenty-six mil- lion, a uain of jnori' tlian ten per cent, over the previous ten montlis record. CiLcarettes are up more than lif- teen billion, with a ])ercenta,ue icain of almost thirteen antl one-half per cent. Appended statistics show the standin.u' of class B eiirars. They seem to have n(» home and there is no in- dication that they are lookins;- for one. Their produc- tion of forty-four million showing a loss of more than seven and one-half million compared with the i)revious ten months, needs no eonnnent. With reirard to class (' ciirars, ])roduction in the United States uained more than twelve per cent., an in- crease of more than fifty-one million. This indicates that this classification has not held its own durin«i: the past month, since its irain in the first nine months was more than thirteen and one-half i)er cent. Class 1) is holdinu: on with a uain of almost Qight per cent. More than thirty-five miirnm of them were withdrawn for use durinir the first ten months. Cigars in this class made in the Philippine Islands also made an increase, accortlini^ to the records. Class E, which was ahead by more than eleven i)er cent, for the first nine months of the fiscal year, has moved ahead t(» show a uain of more than twelve and one-<|uarter per cent, for the first ten months. Cigars : Class A— United States .... Puerto Rico Philippine Island- Total Class B— United States Puerto Rico Philippine Islands Total Class C — United States . . . . Puerto Rico Philippine Islands Total Class D— United States Puerto Rico Philippine Islands Total 1st 10 Mos. Fiscal Yr. 1937 3.912.888.455 + 39.050.950 — 133.291.000 — Tn^rMte or Decrease Quantity Per Cent. 360,337.180 4.805,340 28,676,870 4.085,230,405 44.054.831 — 1.072.850 — 297,059 45,424,740 — 472.348.194 526.550 214.800 473.089.544 35.302,874 mo 204.551 35,508.025 Class E — United States ...... Puerto Rico Philippine Islands . . Total 4,417,835 "5,2i5 + 320.854.970 -1- 7,657.735 90.300 115,612 — 7,632,423 -1- 4- 51,192.214 9,^)0 13,352 4- 51.196,366 -1- 2,607,916 1,900 158,440 + 2,764,456 + + 485,345 " 3,635 4,423,050 + 488,<^ 10.14 10.96 17.71 8.70 14.81 7.76 14.39 12.16 12.13 7m 8.44 12.34 12.43 Cij^arettes are ahead more than fifteen and one- half billions, a ten months j.»:ain of almost thirteen and one-half i)er cent. The withdrawals for the period were in excess of one hundred and thirty-one ])iHions. Quite a lot of cigarettes to count even with an auto- matic counter. Of course, there have been contribu- tory factors to brinj^' about this amazin*: irain. But the fact remains that whatever these factors are, ciga- rettes are gaininii: daily in use by smokers. Cij^ars from the Phili])i>ines lost «i:round in this ten month ])eriod. The total decline was more than seventeen i)er cent. It is difficult to account for this in view of the continuiuii: growth of cigar smoking. Cigars from Puerto Kico failed to gain in this same period. The decrease to date approaches eleven ])er cent. This is a slight improvement over the record for the first nine months of the fiscal year, when the loss stood at almost fifteen ]»er cent. Little cigars have nuule a slight gain of something less than four per cent. The month of April showed a gratifying increase which helped to boost the per- centage for the months covered by the statistics which follow. Large cigarettes, of which only something more than two and one-(piarter million were produced, in- creased bv more than five and one-hil an idea, and dog-gone if he lasn'i got Phil actually wanting to jy tfx' idea . . . anxious to do busi- ?ss vith him — which remarks fur- sh the Selling Lesson for today, nd this is it: "You've got to sell oin "■ ^cfore you sell your Product ve just got to create a de- lire in the buyer's mind to really iant tn do business with YOU". Claj> is adjourned. JUNE 20 IS FATHER'S DAY and a "^Red Letter Day" for Cigar Dealers Ini Speaking of cigar slogans, what Jo 1 ' Hayuk Bulletin readers think If one — ^"Sissies never smoke If you think it's fcood, no bouquets I Phi If you think it's rotten, no ■ick-bats to Phil, 'cause it ain't or- inal with Phil. Hi r» s a quaint comment on the ilep-r>oggling series — "1 just like I'ntjgling and I can't help it iiHi n ats all there is to it. You give le boys, in a sugar-coating of humor- |us dialogue, a compound cathartic ■' tastes good going down and rne time does a real job on It inruinls". Phil joins the aothor of Salea- igRliriK seriM in his hearty thanks you, Mv, a A. w. If Pop bought Mom m gift on Iothcr'< Day, who is going to tip off lom t > buy Pop » gift on Father's . ' The grift of «>urse ia a Box If < ... trs . . . the tipper-offer's job eloriK to you and you and you — bkr, retailer and saleanian!! PattiPr'g IHy it going over blj^rer ' than ever before provided iL 1 tally want it to . . . tnlimber our sales talks NOW. Alnwist forvot to say something bout Five Packs, and the short omething to u»f is merely "Give onsunuTs a cmmm to buv Five cks!" _^^ Fathnr's t>mf Jane 20th hrt we orget: To some people June 20 is merely Sunday. To the pro- gressive cigar merchant it's FATHER'S DAY— and the big- gest opportunity he will have to sell cigars by the box, until Christmas rolls around. Window Displays But Father's Day business, like most other business, comes not to him who waits, but to him who goes out and drags it in. So let's see what we can do to cash in on the day that Dad is king. Every man, woman or child who passes your store, once had a father. Many of them are lucky enough to have one still. So our first job is to make them stop, look and come in — and that calls for an eye catching window dis- play. Some of the manufacturers aVe putting out special Father's Day window posters. You will certainly want at least one of these on your window. Backing that up, you will want a display of cigars in colorful Father's Day wrappings. And how about giving a little touch of humor to that window? For instance, a collection of the most gosh-awful neckties, em- broidered slippers and what- nots vou can find — and a sign to this effect : "Some fathers get gifts like these. The lucky ones get cigars." THESE FATHER'S DAY SALES AIDS— FREE Inside the Store Inside your store, of course, you will need a top-of-case dis- play of cigars in Father's Day wrappers. And above all things, don't neglect one of the most po- tent foiTns of advertising known to man — personal salesmanship in the form of a courteous sug- gestion to the customer: "How about a gift box of cigars for Father's Day?" During rush hours, you and your clerks may not have time to give a sales talk to each cus- tomer. Nevertheless, that sales talk can be griven without your saying a word. At least one manufacturer is providing a "silent selling talk" in the shape of a badge to be attached to your coat, and carrying this same sug- gestion of cigars for Father's Day. The Primed Word Some progressive merchants have little "hand-out" cards printed with a brief sales mes- sage, and listing their most pop- ular brands together with prices and an order blank — with an offer to deliver the cigars to any address specified. Other mer- chants print this message on post-cards and circularize the families in their neighborhood. There are dozens of ways to sell Father's Day cigars and there is only one way not to sell them — and that is, to sit back and do nothing. (3^>*^- Actmai SiMm^tHmtmd to i Colon^to 60 fattened to yourcoai Mr. ReUiler: Do yoo want to make some real sales of cigan for Father's Day? Then wear and have ^ur clerks wear this effective sales booster while serving customers. When the customer aucs what it's aU aboulr— there's your §bs»em to leU him or her a box of cigars for Dad. Write tts how many you can use, and we will gladly send them to you FRKE of charge. How many shall we send you? Just write Phil M. Phujo- faf care BAYUK CIGARS INC., 9th St. & Columbia Ave., Philadelphia, Pa. Phillies (BAYUK PHILAI«UH1A PEaFECTO) Havana Riblnni Mapacuba Charles llioiiison Prince Hamlet BAYUK BaANDS BtJILO BUSIIfSSS TIGHT BINDING N. A. T. D. Adopts Plan To Establish Industrial Relations Bureau R. T. D. A. Asks 50 Cigars Duty Free THE following- statement has just been issued by Josei)]i Kolodny, executive secretary of the Na- tional Association of Tol>acco Distributors, with hoadciuarters at 200 Fifth Avenue, New York City: "The time has come when trade associations must plav an active and important part in the realm of labor relations, at least to the extent of furnishinir the means of communication and conference between members or uroups. Until now, many trade associations have not "hiken a iirominent part in this tield probably, in lars^e measure, due to the attitude of many emi^loyers that thev should be allowed to settle such lal)or i>roblems themselves without outside aid or interference. In some instances, it will be the ])rivileo:e of an associa- tion to devise i.lans in this respect and furnish lead- ership for their execution. As time ji:oes on this will l)e increasinuly true. "Accordinirlv, therefore, the Board of Directors of the National Association of Tobacco Distributors, at a mcetini^ held recently unanimously adoi>ted the follow- ing resolution : "Whereas, recent developments render it advis- able and exi)edient to establish an Industrial RehUions Bureau for the purpose of counsellinu: and assisting members of the Trade in connection with labor diffi- eulties or ditTerences; and WnEHEAS, it is believed that the establishment of a National NATD Industrial Relations Bureau will prove beneficial and helpful in connection with arbi- tratini^- and settling any disputes which may arise be- tween employers and employees; Now, Therefoi{K, be it Resolved, that a National NATD Industrial Relations Bureau be and it hereby is CI eated, the members of which shall serve as voluntary arbitrators, without compensation, whose duties shall ])e to do everything possible to amicably adjust and set- tle anv labor*dis])utes that may arise in the Trade, and be it ' Further Resolved, that such Bureau shall consist of the following officers of NATD, to wit: President. Secretary, Treasurer and any two Directors desig nated bv the three officers mentioned. To Raise Funds For Jewry Abroad LEADERS of every branch of the tobacco indus- try met recently to discuss plans for the co- operation of tobacco men in the H^4,()50,(HH) drive being made by the American Jewish .Joint Distril>ution Committee. "This organization,'* stated Chairnum Joseph Kolodnv, '*is the nuijor American organization which is carrying on relief and rehabilitation work among the opj>ressed and downtrodden Jews in Germany, Poland and other Central and eastern Europe;in coun- tries. Every American Jew, in fact every liberal American, regardless of creed, is vitally interested in the salvation of an innocent minority which is being slowlv but deliberatelv exterminated by unfair perse- cution." Edward J. Regensburg, co-chairnmn of the To. baeco Division, and treasurer, announced a tjuota t>f $50,(X)(). He expressed confidence in the ability of the iwmmittee being organized to raise this amount. The following is a list of those who have already agreed to serve: Manufacturers— Marry Catlin, Bayuk Cigars, Inc.; Stephen Herz, of D, VauW Klein; William (Jold- stein, P. Lorillard & Co.; E. A. Kline, E. A. Kline & Co.; Julius Klorfein, (Jarcia (irande Cigars, Inc.; Sol Korn, Korn-Stewart Cigar Co.: Edward J. Regens- burg, E. Regensburg & Sons; Arthur Schwarz, Max Schwarz, Inc.; Abe Weinstein, vice-president of Carl Fpnumn, Inc. Leaf tobacco dealers — Albert KatTen- burgh, I. KatTenburgh & Sons. Tobacco distributors — Max Engel, M. Engel & Sons; Edward Orauer, presi- dent of Metropolitan Tobacco Co.; Charles (Jreene, Charles Oreene, Inc.; Herman Oriel, president of the Wholesale Tobacco Distributors of Greater New York; Moses Packer, Packer Bros.; Joseph Kolodny, of 200 oth Avenue. Sales grou|>— S. Eli Levine, D. Emil Klein; Louis Schneider, Max Schwarz, Inc. Retailers — Henry Goldberger, vice-president of United Cigar Stores, Inc.; Bernard Horowitz, president of Asscwi- ated Retailers, Inc.; Louis Landau; D. A. Schulte, president of Schulte Retail Stores Corp.; Moe Wein- stein, president of Silver Ring Stores, Inc. Treasurer — Edward J. Regensburg, E. Regensburg & Sons. Wisconsin Leaf Dealers Convene IirVITATIOXS have been issued by the Wisconsin Leaf Tobacco Dealera* and Growers' Association for its Fourteenth Annual Convention and Golf Tournament to be held on Thursday, June 24, 1937, at the Dell View Hotel, Lake Delton, Wisconsin. This is an occasion which always brings widespread response. If you are not a member you are invited to become one. The process is an easy one. Mail your check for $5.50 to Frank Pyre, Treasurer, Madison, Wisconsin, and it will make you an accredited member of the or- ganization. (The $5.50 is made up of Hro items. Tariff $3.50, and annual dues $2.00.) Mr. Pyre requests acceptances not later than June 19th, so that arrangements may l>e made to properly care for all those in attendance. We know the pain that Mr. Pyre has experienced in the past in having about twice as many put in an api)earance as have made reservations, with the result that those who did make reservatimM have to suffer along with those who did not. AT THE closing session of the convention of the Retail Tobacco Dealers of America, Inc., in the Hotel Pennsylvania, in New York City, a reso- lution was passed condemning' the sale of cigarettes throuRh vending machines. Another resolution dealt with a sharp restriction on the number of cigars which Vmerican travelers may bring into the ^ i^i^^'^.l ^^^Ves dutv free. Whereas the present law permits $1UU worth to l)e brought in, the association would seek to have this changed to a limit of fifty cigars. The resolution regarding macliine veiuliiig pro- vided that the association engage in a campaign ''to i,rg<* those who are the source of supply of these vend- ing machines, to discontinue such business." It was complained that vending machines were in v the Federal government." It urged tobacco retaileis to voice their opposition whenever and wherever such taxation was proposed, and to work for the repeal of existing state tobacco taxes. Most of the resolutions adopted snp])orted the prinei|>le of fair tra. Bank- head, of .Mabama, speaker of the House. Other resolutions condemned the ''loss-leader" practice of sellin«j: below cost, and empowered the offi- cers of the association to work for state ''loss-leader" l)rohibitive leufislation; instructed the president to cre- at«' a national retail tobacco fair trade conunittee to nei,n>tiate with tobacco manufacturers for the institu- tion i»f ctiiitracts "maintainint? satisfactorv minimum resale piices"; and condemned "the growing policy of cigar manufacturers to raise their list prices." MORE AMERICAN CIOAEETTES BEING PUE- CHASED BY PUERTO RICO PUKRTO RK'O'S purchases of American-made cigarettes probably will set a new hi^di record during the current fiscal year, and the cpiantity purchased during the first ten months of the fiscal year vhows an increase of 2.-) per cent, compared with the ame months a year ago, according to the I uerto Kican Trade CounciL ^ , *• * i •♦Shipments of cigarettes from the continental Inited States to the island in the ten months ending with A|)ril, VXil, were 623,0()(MMK) as compared with nnlv 5Ul»,50tMH)O in the same |»eriod last year," the re- |.ort states. "The value of the purchases m the cur- nut vear was $2,7(X),(XK), or 21 per cent, greater **The pre%*ious high record was set in 19Ju-*>o, when Puerto Rico purchased 6(i7,(K)0,(HK) cigarettes from the States. If purchases during May and June are only as high as a year ago, that total will be sur- l»assed. . , . 1 "The island's cigarette purchases have increased rapidly in the last twenty years, as wages and buying power have improved. Shipments in the present fiscal vear will be more than three times as great aa in 1017.*' NEW oioAS wumlhm MAEioN, omo The Marion Cigar Company of Marion, Ohio, has recently announced plans for the construction of a new factory in that city. C. H. Rinehart, owner of the com- pany, has been in his present location for about ten years. Depending on the season of the year and the i bb and flow of business, the factory employs anywhere from fifty to one hundreil hands. DIVIDEND DECLARED BY LORILLARD P. Lorillard Co., Inc., has declared regular cpiar- terly dividends of thirty cents on the common stock and $1.75 on the preferred, both payable July 1st to stockholders of record June l')th. REYNOLDS DECLARES QUARTERLY The R. J. Reynolds Tobacco Co. has declared the regular (iuarterly dividend of seventy-five cents each on the common stock and common "B" stock, both payable July 1st to holders of record June 5th. BAYUK DECLARES DIVIDEND Bayuk Cigars, Inc., has declared a quarterly divi- dend of $1.75 on the first preferred stock, payable July 15th to stockholders of record June 30th. The com- pany also declared an eighteen and three-quarter cent dividend on the common stock, payable June 15th to holders of record Mav 31st. EXTRA FOR AMERICAN SUMATRA The .Vmerican Sumatra Tobacco Corp. has de- clared an extra dividend of $1.25 per share on the com- mon stock of the company, in addition to the usual quarterly disbursement of twenty-five cents. Both dividends are payable June 15th to stockholders of record on June 2d. Total dividend disbursements during the current fiscal year to end July 3l8t will be $2.75 a share, which has been fully earned, and something will be carried to surplus, possibly approximating the amount avail- able after dividends last year, Seton Porter, president, said. POPULAR LEADERS By P. Lorillard Co. BEECH-NUT LEADER VAN BIBBER iforlOf BETWEEN THE Aas 13( pkg. of ten SCHLEGEL LITHOGRAPHING CORPORATION \ BROADSIDES COtJHTER / \ BOOKLETS DISPLAYS / \ LABELS \ SCHLEGEL BLDG. / CARTOHS / 1 WXHDOW \ 374-380 Second Ave. / CAS 1 / DISPLAYS \ VIW TOSS / CARDS \ / DIRECT MAIL \ Algonquin 4-9226-7 / POSTERS \ AUTOKR AFT CIGAR BOXES Botte Nature Cedar Chetts Novelty Wrapped Are Outstanding In Ouality-Design-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, III. Detroit. MM. Hellam. I^. Hanorer, P». Philadelphia, Pa. Wheelinf, W. Va. BLUE MOLD INJURY TO TOBACCO BEDS LESS SERIOUS THAN EXPECTED REPORTS on blue mold injury to tobacco plant beds, as received by the Bureau of Agricultural Economics from its crop correspondents, indi- cate that areas of greatest injury arc in (Jeorgia and Virginia and that the injury is not as extensive as be- lieved earlier, the Bureau reported today. Blue mold injury in Virginia appears to have been severe though less serious than in (Jeorgia. A ma- terial reduction in the plant supply is reported to have caused a heavy decrease in the early season intended acreage in Georgia. In the three counties leading in the t>T<>d action of Virginia flue-cured tol)acco, 25 to 35 per cent, of tlu' plant beds have been affected by mold. Plants now seem to be recovering, however, and while many growers will not have enough to set out their intended acreage, sufficient plants will be avail;d)le t(» take care of a larger acreage than was harvested last vear. Planting in Virginia has been delayed; it is reported that from r?5 to ,50 ]>er cent, of the flue-cured tobacco plantings have been made to date. Blue mold also has injured plants of other Virginia types, but is believed to have run its course and no serious etfects are an- ti('i])ated. In North Carolina the mold was [uwaleiit in most beds in late April and earlv Mav. This resulted in a setback in plant develoiiment and delayed planting from one to two weeks. ^lost beds have recovered with warm, dry weather, plants are more plentiful, and transi)lanting is ])rogressing rai)idly. On the other hand, the Bureau pfunted out, hot and dry weather ap- pears to have caused some danger to young plants just set out. I^eports from South Carolina indicate that tlie sup- ply of plants is ample, that transplanting has been practically completed, and that the crop is olT to a good tttart. Reports of blu«' mold injury in Kentucky appear, for the most part, to be unfounded, although some atTected areas exist in the southern tier of countie>^. Serious damage is not anticipated. Cool, rainy weather has caused l»eds to become weotly and backward, l)ut the sui)ply of plants probably will be ample in all type districts if the weather soon clears. FEDERAL TRADE COBCMISSION ISSUES DESIST ORDER AGAINST CIGAR FIRM The Federal Trade Commission has iwroed a ''cease and desist'* order against the cigar manufac- turing firm of H. K. IleuHner & Son, Hanover, Pa., re- quiring them to discontinue certain misrepresentations in tlie sale of their products. The use of the words **Havana" or **Habana," alone, or with other words, or through the use of other representations of similar effect that cigars not made entirely from tobacco grown in Cuba are Havana cigars, is forbidden. The F. T. C. holds that such rep resentations are in violation of Section 5 of the Federal Trade Commission Act. The Commission's findings are that the firmV cigar brands labeled **Heu8ner'8 Havana Smokers" and ''Martinez Havana Smokers," are that neither of these two brands of cigars contain Havana tobacco or tobacco grown on the Island of Cuba, but on the other liand are made from tobacco grown in the Unit^ States. o\^ 8tST mi^J^DELTOBACc [5 Qs '"' '°'-«^lr,! f.'^^'^'NG TIME" • COLUMBIA UNITED CIGAR STORES CO. CLERKS GO BACK TO WORK IN PHILADELPHIA AFTER having been on strike more than four weeks, the clerks in twenty-three Ignited Cigar Stores in Philadelphia and two in Camden, the 110 employees returned to work at 1) A. M. on Monday, after the I'nited C-igar Stores Company and Local 954, Inited Retail Employees (A' America (a C. I. O. affili- ate), signed a contract. The contract calls for a shorter work week of fifty-six hours, one day off a week, vacations with pay, pay for two weeks the strike was in progress and salary increases for the clerks in the lower brackets. The contract recognizes the union and will be in effect for six weeks or two months, after which the company, now in the hands of receivers, is expected to be reor- ganized. Another contract will be negotiated with the ( ()mi)any's successor. The onlv wage increases granted affect clerks now averaging $18 a week. Under the contract they will get $20. Men in the higher salary brackets will get no increase. "The men are all back at work," said Samuel Schroeder, president of the union. "The terms are as satisfactory as we could have hoped for although we have not gained all we desired. Sinee we are KKJ jier ( ent. organized we are confident that we will be able to » » retain our gams. l^e negotiations were conducted on Thursday, Fridav and Saturday in New York. CHESTERFIELD CONTINUES ON CBS Frank Parker ancj Alice Fayc will be starred for the summer on the Wednesday and Friday night Chesterfield programs over the nation-wide Columbia network. Parker replaces Lily Pons on the Wednes- dav night show, starting June 3()th, which is broadcast Irom 9 to 9:30 P. M., E. D. S. T. Andre Kostelanetz and his chorus and orchestra continue on the same program. Miss Faye replaces Kay Thompson on the Fridav night program July *2d, and will broadcast from Ilollvwood with Hal Kemp and his orchestra from H:^'to 9 P. M., E. D. S. T. (Rebroadcast at 11:30 P. M., E. D. S. T.) Liggett & Myers Tobacco Company is the sponsor, Newell-Emmett Company, Inc., the agency. June, 1937 QUE HIGH-GRADE NON-EVAPOIATINO CIGAR FLAVORS Make tobacco meUoMf and smooth Id charactar and impart a most palatable flavor ^lAYORS FOR SNOKUfG and CHEWING TOBACCO Write for List of Flavors for Special Brands AKTUN. AIOMATIZEB. BOX FLAVOKS. PASTE SWEETENERS FRIES Gl BRO., 92 Reade Street, New York The Standards of America "-'H^ SNUFF 111 ALL OF THE OLD ORIGINAL Maccoboys— Rappees— Hliih Toaata Strong. Salt, Sweet and Plain Scotches OEOKGB W. HELME CO. Ill Plfth Ai I. New Y«rk CIGAR BOXES T«L Atora««te BrtaU^M« lai ii&^^^ «9»>«4i Mmrvrmmr, "A business that isn't worth advertising ought to be advertised for sale'*. 'S Hail His Majesty KING EDWARD Monarch oi Profit-Makers Solidly enthroned as America's most popular ciaar. Kins Edward is a royal profit-maker Jor dealers and jobbers. Keep your stocks up. Push the handy ten- pack for larfe unit sales and quick turn-over. JOHN H. SWISHER A SON, INC. Cigar Manufacturett . . . JACKSONVILLE, FLORIDA POSITION WANTED CIGAR SALESMAN COVERING EASTERN PENNSYLVA- NIA and Local Territory desires connection. Large following. Addresa Box No. 580, "The Tobacco World." CIGAR FOREMAN HAVING 6 YEARS' EXPERIENCE ON Automatic Machines, wants position. Also instructs beginners. Address Box No. 582, "The Tobacco World." BAYUK MANUFACTURING POLICIES As a fnrtber step in Bayuk's policy of concentrat- ing its warehousing and manufacturing facilities in fewer modern plants, the company this week announced the sale of its Third and Spruce Street plant in Phila- delphia to George Ziflferblatt & Company, a local manu- facturer. When Bayuk*H model manufacturing plant was built at Ninth Street and Columbia Avenue, it was the company's idea at that time to concentrate its major manufacturing output from this one plant. In the furtherance of this policy, the remaining property adjoining its plant at Ninth Street and Columbia Avenue has been purchased, and ample pro- duction facilities are no-w assured. t6 TOBACCO SALESMENS ASSOCIATIONS BOARD TO MEET IN ATLANTIC CITY THE National Board of Tobacco Salesmens Asso- ciations will hold their fifteenth annual conven- tion at the Hotel JetTerson, Atlantic City, N. J., on June ISth, 10th and 20th. Four sessions will be hel(l_Friday night, Saturday morning, Saturday afternoon and Sunday morning. A ban(iuet and show has been arranged tor Sat- urday night. For the banquet, formal dress will be dispensed with and instead, the ladies will wear sum- mery dresses while the men will wear dark coats, white shirts, duck trousers and white shoes. Branch associations are located in New York Gity, Newark, N. J., Trenton, N. J., Baltimore, Md., Phila- delphia and Washington. Salesmen's associations, the country over, not affiliated with the N. B. T. S. A. are invited to send three delegates as do the branches. Tobacco Salesmens Associations and their mem- ])ers have done a noble unselfish work for the past twenty-five years. The movement was started in New YorkCitv bv the Tobacco Salesmen's Association of America,* Inc., the New York City branch, of which (h)rdon H. Newman is now the president. It was Eman- lU'l Freeman, then president of the National Board who, in 1925 first tied up the tobacco industry with Father's T)av. In 1920, 1921 and 1922, the National Board of Tobacco Salesmens Associations, sponsored the To- bacco Show held at the Grand (Vntral Palace, New York City. T. S. A. has, at all times, co-operated with other trade organizations, was the backbone of Cigar Progress Board activities and always worked for the betterment of the industry at large. An insurance program is in ctTect, making avail- able life insurance at the cheapest rates in the coun- try with a first line insurance company. This insur- ance is available to members, their immediate families and their employees. For details write to the secre- tary, Frank Sobel, whose address is listed below. " All salesmen are invited to attend. The special rates at the Hotel Jeflferson during convention is only $10 per person, two in a room for the entire week end including banquet and show. Special events have been arranged for the ladies. The officers of the National Board of Tobacco Salesmens Associations are: President, Abe Brown, 408 Market Street, Newark, N. J.; first vice-president Ben L. Laschow, 2030 East Thirty-fifth Street, Brook- lyn, N. Y.; second vice-president, R. L. McCormick, 52 Klein Avenue, Trenton, N. J.; third vice-president, William H. Koch, 1404 Mt. Royal Avenue, Baltimore, Md. ; treasurer, Albert Freeman, 25 West Broadway, New York City; secretary, Frank Sobel, 72 William Street, Newark, N. J.; sergeant-at-arms, H. J. Gold- water, 526 West One Hundred and Forty-seventh Street, New York City; counsellor, I. P. Zinberg, GO East Forty-second Street, New York City. RAYMOND JOINS MacDONALD TOBAOGO GO. J. M. RajTiiond, one time advertising manager of the Canada Dry Ginger Ale Company, and more re- cently with the advertising sales staff of ** Chatelaine," of Toronto, Canada, has resigned his |iosition with that organization to join the sales division of the W. C. MacDonald Tobacco Company, also of Toronto. The T0b0ce0 WoM PHILIPPINE AFFAIRS COMMITTEE TO BIEET IN WASHINGTON JUNE 16 FRANCIS B. SAYRE, Acting Chairman, Joint Committee on Philippine AlTairs, has issued the following statement on United States-Philippine alTairs: **In accordance with the press announcement of May 28, 1937, the Joint Preparatory Committee on Philippine Affairs will hold public hearings to ascer- tain the views of interested parties regarding the effects of existing legislation upon the commodities and services involved in the ])resent economic relations be- tween the United States and the Philippines. The hearings will begin at 10 o'clock A. M. on June 16, 1937, in the Old Land Office Building, 8th and E Streets, Washington, D. C. ** Inasmuch as the committee has received re- • luests for additional time in which to prepare and file adetjuate written statements or briefs, the time during which final statements or briefs may be filed has been extended to 12 o'clock noon, July 10, 1937. "Preliminary statements of views in writing, and applications for supplementary oral i)resentation of views should be submitted to the committee not later than 12 o'clock noon, June 15, 1937. They should be addressed to The Joint Preparatory Committee on I'hilippine Affairs, Room 20(), United States Tariff < 'ommission, 8th and E Streets, Washington, D. C. "Written statements, whether jireliminary or final, slumld be typewritten, processed or printed. It is re- «iuested that fifteen copies be submitted in order to tac'ilitate studv of the briefs bv each member of the coiiimittee. "Brief supplementary oral statements may be made to the committee at the public hearings only by persons who, before June 16, 1937, have filed either preliminary or final written statements and who have made application for a hearing. In order that a schedule of appearances may be arranged, application lor supplementary oral statements should indicate the approximate amount of time requested of the commit- tee for the submission of views.'* A. T. GO. EXTENDS TWO PROGRAMS "Your Hit Parade" and "Your News Parade," sponsored by the American Tobacco Company for I .ucky Strike cigarettes over a coast-to-coast Columbia hook-up, will continue to be heard into the summer, through contract extensions for both programs which have just been announced. "Your Hit Parade," featuring the most popular tunes of the week, and currently introducing guest stars I'roro stage, screen or opera, has been broadcast over the Columbia network since May, 1936. It is heard Saturdays from 10 to 10:45 P. M., C. N. Y. T. "Your News Parade," which stars Edwin C. Hill, started A|jril 5, 1937, and is broadcast Mondays through Fridays from 12:15 to 12:3(1 P. M., C. N. Y. T. (Re- i roadcast 2:30 to 2:45 P. M.) Lord & Thomw is the •uency. SPUD AGGOUNT GOES TO OUMBINNER Annovncement has been made by the Axton-Fisher Tobawo Company of Louisville, Ky., that they have ap|)ointeU?^\ ^"^ k." "v W"* "v S^reSS JOSEPH KOLODNY. 200 Fifth Ave.. New York. Jf. Y •$^„ GEO. B. SCRAMBLING, Oeveland. Ohio Tre«aar«r UNITED STATES TOBACCO DISTRIBUTORS ASSOCIATION tOHM F BROWN .,.,.,,........... •• •• Pr«iiO««t hEBMAH H. YAFFE. JW Fw BriMI»«. Phmdelpki.. P*. S*er«w» RETAIL CIGAR STORE ASSOCIATION OF PH>I^DELPHIA^^ SAMUEL uAGiD^xn '»; w^i«esi:;Kni;jei^v.;K.:::::::r. The Tobacco World JULY. $ Ot.arf,» 1937 In This Issue FORTY THOUSAND TIES IN OLD GOLD CONTEST MAKES A SECOND ONE NECESSARY ESTABLISHED 1881 SURVEY BY TWENTIETH CENTURY FUND REVEALS HEAVY TAX BURDEN ON CIGARETTES JUDGES ANNOUNCE THE WINNERS IN SCHOLARSHIP CONTEST OF CIGAR CONTEST BOARD ELEVEN MONTHS STATISTICS SHOW CIGAR PRODUCTION UP 9% THE TALK OF THE TRADE HoBART B. Han KINS — Editor Associate Editor — ^John Cleary if^Om THE TOBACCO WORLD Vol. 57 JULY, 1937 No. 7 HK Old (i()l. Poems won the iirst, seventh, and eleventh ])iiz< -. A poster won second i)rize and a song third prize. P.ssays received the fourth and sixth prizes. The lifth, ninth and tenth })rizes were awarded for slouaiis. The eighth prize went to a window display. And a limerick won the twelfth prize. It was a stimulating c(mtest and the interest in it is testified to by the thousands of entrants. Strange as it may seem tthnost iifty per cent, of the contestants were women. A checkup of the winners show that they intend to use the jiiize money to continue their education. The Cigar Progress Hoard has contributed some- thiim towanl the ])rogress of the nation in making it possible for at least twelve people to acquire funds to continue their schooling. JK SET! by our contemporaries that the New )^Jf^\ York Tobacco Table, which meets on Tuesdays, i> going to skip its luncheon on July 13th and •'(Jo a-Fishin' and Forget," as the ])oem runs. Our st-ntiments are in favor of salt water fishing, wli. ihcr it be in a rowboat out in the bay, when the biu tide-running weakies sneak in at dawn or dusk to the e,)ves t«» W'vd on the -small '*fry," or surf -casting from the beach. < hi the beach your luck may run from sand sharks, sra robins, skatesand sting-rays on a bad day to the delicious kingtish (not the heavy Southern type, but one to two i»ounders that make a wonderful pan-fry), to wcaktish in all sizes from the school babies up to the oc.aMoiially careless poppas and mommas weighing fr..iii ten to tifteeu pounds, who to their sorrow take tie lure at one gulp. . , , i *u Then then- is the line eating striped bass, and the channel bass rnnning up to forty pounds and more (a!id to our minds the latter is as worthless a piece of tMJil.le seafood as we know of), the ''killer of the seas,' 111.- bluelish (ansea fishing expedition around old wrecks a. .1 irdires v7. Lioctrr « Mrt*% ToMCCO Co. ^~;r;;BAcco world ,..,..„...a .-., u .-bn.-a .,r.^ ""z^ix^^ r.:i:.^r",;; «rri.;:«rr"ra;/;;'s ?tz: Jr.". Winners Announced In B P B Contest Names Of The Twelve Successful Youths Made Public By The Committee Of Judges II K ( lunr Prouress lM)ar(l lias announced the nani(-> oi' tlio twi'lvi' winners of the national Free Selu)iarshii) Contest which it has been conduct inu l'<»r the past tour months. The con- test was inten(U'd i»riinarily to interest youuijc people of coUeue aiie in ci.ua r sniokinu, and juduinu: from the many thousands of entries which were received, it suc- ceeded in that }turpose. So ureat was the response that it required con- siderable time for the connnittee of judiios, consisting: of: Howard Allen Trafton, instructor Art Students Leauue: Prof. F. Dudley LaseotV, faculty mend)er of a jirominent eastern university; K. d. Kosenwald, Bu- cluuian are: 1st jtrize. (m'u. R. Kay, Kansas City, Mo., ])oem. 2d jtrize, Seymour Xydorf, Brooklyn, N. Y., )>oster. ;M prize. Hoy B. Moruan, Portland, (>rerclI a contract ionsor a Colundtia Network sories f<»r Camel <'iimrette« and Prime Albert Smoking To- bacco for thee fourth consecutive year. A .summer pro- irram, featurinu: Benny (loodman, starts June 2IMh, and will be hearii «'ach Tuesday from i):'M) to 10 P. M., E. D. S. T. Starting September 28th, the program re- turns to a full hour schedule, running from 9:30 to KhoO P. M. Full articularly signiticant," stated Joseph Kolodny, Administrator of the Board, ''because of the fact that we have been constantly endeavoring to gain wider acceptance for cigars l)y women. We recognize the fact that there still exists some objection upon the ];art of the fair sex to cigar smoking. I believe, how- ever, we have made a great stride forward by virtue of the fact that so many young women entered our contest." '*We are very grateful to the thousands of cigar distributors and retailers who co-operated with us in this Contest by displaying the Scholarship window poster and distVibutingnearly 3,(MKM)(H) entry blanks. The fact that we received a hirge response from every state is ])roof that the distributors and retailers were working with us hand in hand, and are anxious and eairer to do their share in our effort to increase cigar consumpticm," said Mr. Kolodny. IF MEN WERE MADE OF TOBACCO. By Geoiuje II. Ray. If men were nuide of tobacco The best men would be cigars. With a life well rounded by service And a temper that trouble ne'er mars. If men were made of tobacco No harsh words would ever be spoke, Hate would soon succumb to their magic And ditTerences fade into smoke. If men were made of tobacco Xo wars with their struggle and strife, Would nuir the fair jmges of history Heaping their huge toll of life. If men were made of tobacco Love would I)e the law of the land, Good fellowship together with kindness Would always otTer a helping hand. But God in his wisdom has made us Our fate is sealed by the stars. But a heaven on earth was provided When he taught men to make good cigars. F. B. GRIFFIN TO FORM NEW CONCERN Fred H. Griflin, an outstanding leaf tobacco man in the Connecticut Valley and vice-president of ('uUman Bros., has announced his intention of resigning from his present connection to lorm a new growing and pack- ing cimipany to ^ known as the Grifhn-Fuller Co., as soon as the ll»3f» crop is marketed. His son Charles G. CJriflin and William S. Fuller will be associated with him. PRICE BOOST SEND BOOK MATCHES UP Many retailers will probal)ly be handing out book matches with a more reluctant hand from now on as this commodity has felt the gentle urge to enjoy this great era of prosperity and have apparently been forced to take advantage of it. This observation is made as a result of the news that the price to tobacco- nists lias been advanced forty cents a case. Tkt Tobacco World Cigars Gain 9% In 11 Months Gigarette Production Gains 13X Or More Than Sixteen Billion In Same Period HF record of eleven months cigar withdrawals for the iiscal year, as compared with the same previous ])eriod, reveals the fact that in that sj)ace of time cigars withdrawn for consump- tion inci-eased nine and one-third \)vv cent. This is according to the figures revealed in The 'Tobacco Ba- I omvicr just released by The Tobacco Merchants Asso- . idtitm. It looks as if cigars are marching on this year ill all earnestness and tliat by Christmastide the cigar industry will have as pretty a picture to look at as they have seen in years. Cigar withdrawals for Class A soared above the I'our billion mark with a gain of more than three hun- dred and sixty-eight million, an increase of more than liini' per cent. This constitutes by far the largest sell- ing cigar class. Class H cigars dropped otT nearly twelve per cent. in the first eleven months as compared with a loss of nearly fifteen ])er cent, in the first ten months' period. This is a pretty sad bracket to look at and with a vol- ume of less than fifty million in eleven months, it doesn't seem to be a j)opularly ]>riced article. This is an average of less than live million a month for the whole Cnited States. The Cigar Progress Board which has done such wonderfid work with the er cent. l)nt the withdraw'als wen- small, less than thirty-nine million for the eleven months. This is alxmt the same percentage of gain that it made for the first ten months. When cigars in this period l)racket continne month after month to show an increase in sales it wonld indicate that the country is pretty well sold on cinai- smoking and more im- portant still has the monev to huv with. The same comment ajiplies to Class E cigars, the smoke of eonnoissenrs and men of fashion and wealth. Less than live million were sold in the eleven months hnt at twenty cents apiece and up it represents a nice tidy smn to pnt acr(>ss the connter foi' a sint^le cigar or a l»o\, and a very consile anionnt of Class E sales are by the hox, anIaml> . < iraiui Total . . , . Little Cigar*: United States Puerto Rico Philippine Islaiuls Total CiKarcttos: rniti- 'l.hacco Mtrd. (lbs.): United States . . , Philippine Inlands Total IstU Mos. Fiscal Yr. 1937 4,899,640,338 -f 43,931,300 — 147,414,127 — Increase or Decrease Quantity Per Cent. 418,223,835 5,144,765 28,914,316 5,090,985,705 -|- 384,164,754 173.938,450 + 10,836,397 1,640,000 — 132,400 175,578,450 + 10,703,997 144,415.535.353 + 16,597.341.6/3 4.410,80<) + 814,010 925,147 — 70.013 144.420.871,300 + 16,598,085,670 9.33 10.48 16.40 8.16 6.64 • • • • 6.49 12.99 • • • • 12.99 2.4H(,,533 + 96.203 4.02 3^.0.000 + 84.000 30.43 2,972 -1- 2,572 ■ • • ■ 2.849,505 -f 182,775 6M 34,035,844 -f 345,748 1.03 2^,971.969 — 1,375,866 0.49 — 3 . • . . 279.972,969 — 1,375.871 0.49 July, tg3J David B. Provan Dies In 69th Year Nationally Known Hotel Executive Had Many Friends Among Cigar Industry AVID B. PlxOVAX, Olio (»i' ilio w'uU'ly known hotel men in the count ly, died reeently wliih' visitinu' his sister in l*roviorn in IMovidenee, Julv 1,1868. ■ , V 1 u ,. * In 1900 he married Marv A. (Joculm whose niothei and father operated the ohl Binuhani House at the Southeast Corner of Kh'venth and Market Streets. In that same vear Mr. Provan eanie to IMnhulelphia to become maiia-er of the hotel and had it remodeUed, calliuLC it the New Binuham. In 1904 he instaUeil at the New iBnijham the hrst roof irarden tliat luul a full kitchen on the same level. Previouslv, servinsr of food on hotel roofs was discour- a<'ed and" food was hrouuht from basement kitchens. The '^kitchen on the roof" on the New Bingham attracted national attention amonu: hotel men. In 1912 the !Vnv«rham Hotel (NmiiJany boui-ht f rom P. A. B. Widener and associates the property on Chest- nut Street at Thirteenth, where tin- Adelphia now stands. Mr. Provan, as head of the company, financed, built and or«ranized the Adelphia, which opened Jan- uary 2^, 1914. The New BiiiLcham was closed. 'While continuin.ii: to manage the Adelphia, Mr. Provan was in 1918 made manager of the Kitz-Carl- ton here. He held both ])ositions until 1927, when he resigned, planninir to retire. In the winter of 19.S<)-:>1, however, he found the urge to return to the hotel business too strong, and managed the Ambassador Hotel in Palm Beach, Fla. In the spring of 19:U he returned as manager of the Adelphia. Mr. Provan was known throughout the country for his ability as a hotel man, and liis advice was fre- cpiently sought in the erection of new hotels. He was many times jiresident of the Pennsylvania Hotel Asso- ciation and of the Philadelphia Hotel Men's Associa- tion, and was an officer in both association> at the time of his death. He was treasurer of both organizations more than fifteen years. PROMOTION WORK OF CIGAR PROGRESS TO BE CURTAILED FOR THE PRESENT The Cigar Progre» Board has just issued a state ment to the effect that for the present its promotional activities will l>e curtailed du<' ttorv, Lu'Lu Temple; the Shrine Club, Llanercli CountVv Club, former ]»resident of the Philadelphia Section' Keciprocity (Uub of America, and former pres- ident of the Hotel Men's Mutual Benefit Association of the I^nite. That came j^jout when we came to town to run on a prepar- atorv school track team at the Penn Relays. When we came to Phihulelphia to earn a living, we frequently visited the Bingham and thus our ac(piaint- anceshipgrew with the years. We followed him to the Adelphia when that 'oi»ened. It was only some months luick when we were his guest at lunch in the coffee shop of the Adelphia, sitting side by side on stools. He was witlely known amon^ dpar men as well a> cigar box manufacturers for the Adelpliia was their favorite hotel. Over the years he has been host to scores of cigar and cigar ^x manufacturera* oonven- tiuiis. meetings and ban^iuets. His loss will be keenly felt bv all who knew him. ** Out stand iiiir among the Board's present endeav ors are the Cigai Band Hobby Contest, the Scholar- ship Contest, the established contact and followup with the motion picture industry and advocating and pub lici'/.inu: cigars amcmg college students. **The aforeineiitiiined will— =<)f course — continu. uninterruptedly." NAZIS RESTRICT FOREIGN TOBACCOS Chewing tobacco will \tc strictly rationed in Oer many beginning July 1st, it is provided in an order published in the Reich's official gazette. Special |icrmits for its production will have to h< obtained from the Nazi supervisory office for tobacco. Also manufacturers' use of foreign tobacco for all purposes will Im* limittMl to HO per cent, of their average use "If fine. Phil ilu* man only had a nickel to ' rithcr a cifrar or a maga- i would he purehase?" wanta contributioM to his » for the luvuvpete cut out questionB, but here's the yhow — mean a Bf AN, every ciirar . ulriNidy knows the answer. "The- will' to sell— not the Hry' to II- i-^ the magiMt to pull oriers." "T I glove position comes after fhc' ful handling of the over- Frank Trufax). Did vnii keep a list of the names of fuy* Father's Day agara? Kach ^^^^ 1 prospect for continued salM ' >: us by the box. ac:^^ Otto Noebetter has a chin-fest with one of his brother salesmen. Will Getahead. WILL: Well, Otto, how did you like the sales meeting at the hotel last night? OTTO: Oh, it was all right . . . I've had better eats in my life time, and the Scotch way they dished out the Scotch made me think that we were being con- sidered a lot of half-grown school boys. WILL: I know, Otto, but it wasn't supposed to be a party. . . . We were there so that the Factory General Sales Manager could talk to us on the new line the Boss just bought ... I thought he did a pretty gwni job in telling us about the product itself . . . the advertising and merchandising method to be fol- lowed. OTTO: Yeah, I heard some of what that Big Shot from the factory had to say and it cer- tainly took him long enough to gay it Half of it was ballyhoo and l«loney. He thinks his prod- uct is the best product in the world. WILL: Well you can't blame him for that, can you ? I don't mind saying that he .sold me that same idea, too. And, then, what he had to say from his long experience how to best approach the retailer I thought was interesting and educational. Boy, I'm going to use a lot of his arguments, be- lieve me. OTTO : Cripesawmitey, he ought to know hLs stuff . . . he's been in the game long enough. But I'd like to see him do the things he suggested we should do. That's the big trouble with these W«inl-Wizards, Big Shot guys from the factory — they expect you to do the very things they can't do themselves. WILL: I don't know about that. Otto. . . . That fellow last night has a pretty big job and chances are he didn't get it overnight, hut worked up to it by doing the relatively less important jobs the wav the jobs should be done. What did you think of his re- marks on Advertising? OTTO: Oh. I guess it was all right. But as a matter of fact I was half asleep and wasn't pay- inir much attention. I don't see why the Boss wanted to take an- other line on anyhow ... we got eni»ugh to sell. WILL: Perhaps the Boss paid attention to the whys and where- fores of taking on the line. And mavl)e, ttx), that's one of the reasons he is our Boss. Don't you l)€lieve, Otto, that this new iine is going to be a success? OTTO: It might be, and then again it might not be . . . Guess I'll have to go out and give it a 1937 A LUCKY YEAR FOR DEALERS Maybe you don't know it, Mr. Retailer, but this is your lucky year. We didn't discover that by consulting the stare, but by con- sulting the calendar. This year. Memorial Day fell on Sunday. The Fourth of July comes on Sunday, too — and will be celebrated on Monday. Thus, counting Labor Day, 1937 pre- sents you three Monday holidays on a silver platter. And you know what Monday holidays mean in the cigar business — long week ends — with golden opportunities for five-pack and box sales. Yes, sir, this is your lucky year. Or rather, you can make it your lucky year. After all, most luck is merely takini? advantage of one's opportunities. So how about getting husy pushing five-packs and boxes? How about some signs and displays selling your customers the idea of having an adequate supply of cigars for the Fourth or for their vacations ? And remember this. E%*ery box and every five-pack you sell is swell mis- sionars' work. Your customer is likely to get the box or five-pack habit. And that would be just too bad, wouldn't it? Phillies (B4YVK PBILADELPHIA PERFECTO) Havana Bibbon Mapacuba Charles Thomson Prince Ilamlel BAYUK ■BAWnS BUIIO Bl SIWESS TIGHT BINDING Cigar Output Goes Ahead In May *" Cigarette Increase Registers 8.69^ As United States Cigars Gain 2.68 ' X aiialv «)t \\\v ciuar withdrawals in thcUnitod States t'nr tlu' Month of May, as sot forth by the T<-hac'fo Mi'rc-hants Association, shows a gain in all classes, with Class K lcadin.i»- the iiold with an increase of d.'),?!* per cent., followed by Class B with an increase of more than :)i: pvv cent. Both of those classes are relatively small in qnantity. However, tho fact that all cla-rodncetl in the Tnitod States did make jtrouross is, as always, an enconraiiinu- omen lor incroasin.u- ciuai' consumption dnrinii- tho balance of the vear. Cla>s A fell far behind its April uam ot more than 41.n(»(MHH), its increase in May amounting to less than 8,IKMM>. Xevortheless it is more than 2 ])er cent. ahead«.f May, r.>:>(K In Class I^. 4,r)71.H77 ciuars were withdrawn m Mav. 1:k;7. as cnnipared with :Ub;?,2!^7 in May of lil.Ui. In iKM-centaue the uain is more than :V2 per cent, and in (luantitv somothinu more than l,(HMi,( »()(). In the hiuher brackets, Cla>s C ciuars withdrawn frn- consumption totalled alnH)>t 4:>,( mm ».(•(»», an in- creaM- of almost •J.nutMMM) over May of VXUl In per- centage a uain of more than 4. .'Mi ]»er cent. An increaM* of more than 'jr)(MMH) is rec(»rded f<»r Clas> I), which i> char-ed with withdrawals tlian !• jH-r cent. Thi> percentaue compares most favoral»iy with the April increaM'. which was less thau oue-c|uarter of one per cent. Class K ciuar> are makiiiff ftmnmng proures> a< - eordinu- to the record, ^^howinu* a percentauf i»ain of f;r).7L> a- com]iared with May of l!»:u;. All classes of cisrars from the Philip]»ine Islands Cigars : Class A— I nitftl Statt- . . . . I'uerto Rico Philippine Islands Total cia-^ n— United Stati - Puerto Rictt Philippiiu- I-land> T. tal Class C— I'nitfd States . . . . I'lUTtn Rico Philippi'it" Island- May. 1937 377.638.295 -f .^.139.81 Ml — 13.372.555 — Increase or Decrease Quantity Per Cent. 7.8(1(1,445 238.82S 473.S9S 2.11 7.07 3.42 394.1 5ii.650 + 7.(>94.025 1.83 4.571.877 lii'j.5'>(> 1 «i^(t 1.1 OS. 580 5.8(W 71.263 32.^n >3*i -4- l.'<47.<>78 5. (KM) 14J62 •tal 44.9nr,.438 -f 1,956.940 Class D— I'nitcd !^t:itt-. . . . . Puerto Kicn I'hilippine Islands Total Class E— United States Puerto Rico Philippine Islands 3.214.934 4- 3.ini + 3.218.035 4- 25''. 942 ' 2.951 259.«93 351,191 4- "'366 — 139,270 ' ' '840 Total 351.551 + 138.430 28.6(. 4.54 4.56 8.69 8.79 65.72 64.95 lost -round in May, IIKm. as nnnpared with May, 1936. The decline was less than 4 per cent. , Withdrawals of cii^ars in Puerto Rico were ott in all classes, the total decrease heing a little loss than t ^*^ Cioarettes had a uood numtli in May, .uainintr over the previ:5(5 hy almost i> per cent., in (pmn- titv more than i,()iHMHHM)()0. In this nnmth the with- drawals wore more than i:],()(HMHHMHM), which is a ^li«'ht inciease over the withdrawals for April ot VXit. ThTs ci.uarotte consumption is fast estaV)lishin.u: new rec- ords. , , T A^ Little dinars are on their way back according to the Mav li'.uR's. Thev -ained more than iive million in nuantitv. and in perci'iitage more than 41 per cent as ^nii»ared with the month of May in VXM\, In April of 1<);]7 little cigars also marked u]. an increase. I hey are doiii" veiv well in this fiscal year. Snuff ti"'ures for Mav disclose a decline of more than <5 l>er e.-nt. below Mav of VXMl AVhile apparently <,ne (d- the mo>t profitable of all manufactured tobacco pro ac.MM-dintr to past records, it fails to recognize the need of constant publicity to hold its "»«»''l^^i';-^ 1,\;; withdrawals .-ire acc<. shows a loss ot almost 1 - pel cent ( N.nsiderinu the various sizes in which manu- factured tobacco is packed, this means a trememb.us decline in the number of small packages sold to the con- sumer. , , . • il '41. Taken a> a wlnde, while tho total gain in the with- drawal- of tobacco ]nercent- aire, nevertheless the i.icture itself is one that must trhe assurance to everycme engaged in the industry. ToUl All Cla-ses ; United State> . . . . Puerto Rko . . . . . I'liilippHu- Islands firand Total . . 1 ittk- Clears: rmtt fi States . . . . Piurt.. Ruo PhUippinc 1 -land- Total I •;'t. 1 ""tati-- . . . I'luTto Rico . . . . I'liilipptJie Inland- Ill! :i I . I uTui i'l^arfft. - : Initcil Puerto kn I. . . . • Philippine Islands May. 1937 43(1.028,149 4- 3.280.350 — 13,401.502 — Increase or Decrease Quantity Per Cent. 11.258,915 238,025 528,485 2.68 0.77 3.79 447,31(1,001 4- 10.492,405 2.40 17HyH.3(>7 4- 5.239,694 41.39 'l,HMMM> — 150.000 60.00 17,998.307 4- 5,089.694 39.43 13,W>9.936,403 + 1,045,079.503 :,m.m) — 219,«jOO 20 757 4- 20.157 8.69 13.117(1.257,560 + l,O44,W4<»,0|>rn JiMOtioiiate siiare," tlii' ( '(HUiiiitt ih^ (Hi Tax.i ^ '^.ii of tile Twentieth Centiuy Fund, New York City, .leelares in tlie Fund's recently published study, Fac'uifi tin' 'I'nr Pn,hl> m. Additional income tax revenue miiiiit i»eniiit a rcducti«>n in this tax, the com- mittee states. Tlie eommitteeV report is l»ased upon a two-vear study by a re-earch >tatV of twenty ex])erts on various pha>es of taxation. The report emphasizes that two of the cardinal aim> of a tax system, aside from raisinir reveuue. shouhl he t(» in>ure justice and make the tax payer conscious of tlie hurden he is hearin«»'. The lirsi of these aims, the study discloses, is difficult to achieve in till' case of the ciirar«'tte tax because the tax is im- ].o-ed at a Mat rate which must be paid by the ]H»or con >umer as well a> tlu' rich. The second aim could Im- more etTectiv<'ly achieved if the amount of the tax were printed on the stamps which are affixed to each packaue. Since the eiirarette tax is not paid directly ])y the consumer and -iiice it is impossible to ])rove that the entire tax is jiassed on liy manufacturer to purchaner in all cases, the Fund's research mou]» suLTirests that a i»ro\ iso l)e ad«leil to the printed stamp to the effect that b cents ha- been i»aid by the nuniufacturer to tlu' federal jjovernment on each packaire of twenty cigar- ettes but that "the uKveinment assumes no responsibil- ity for its beinu pa-ssed on or not beinir j)assed on l>y tlie manufacturer, in whole or in part, to ultimate con- sumers." The research grouj) finds that collection of the tobawo tax from tlie jiroducer rather than the con- sumer is an administrative device to obviate "inordi- nately high costs of collection, intolerable evasion, and inconvenience to the consmner." The manufacturers are used as un<»fficial airents to collect the federal tax, most of which is passed on through wholesalers and re- tailers. Since some of the cost of collection is con.se- (|uently borne by these airents, the report notes that some of the taxini^ jurisdictions prr)vide for compensa- tion. For instance, Alabama allows wholesalers to keep, as remuneration, ten iM-r cent, of the citrarette tax imposed upon tlnni. Discussiniir the dt-velopment of tobacco taxation, the research group states that, while social disapi>roval may possibly have been a factor in the imposition and retention of especially high rates of cigarette taxation, it is now practically extinct. The Fund's researchers **see no reason foi discriminating against cigarette smokers compare not use tobacco." This statement assumes that the retail price of cigarettes w<»uld be much lower if no tax existed. "Consequently." the writers continue, **we believe that, if the federal government enters an era of tax reduction, it should reduce the cigarette tax at least as soon as it reduces othei >, such as the income tax. We emphasize that the injustice to consumers is repr<' sented not onlv bv the actual tax that thev pav in the form of a high price but also by the number of cigar- to ettes that they cannot l)uy at all, solely because of the high ])rice. This aspect of the tax burden is commonly overlookeil. It is never rellecteil in data on tax collec- tions." The grou)) doubts, however, whethei- the cigarette tax rates need be lowered so far as justice to producers (including tobacco growers) and robably benelited from the heavy tax on cigar- ettes, which amounts to nearly fifty ju'r cent. o\' the retail juice as contrasted with r»»uuhly four per cent, on cigars. Some of the capital in the cigar industr} has been put there, however, on the assumption that the cigarette tax would cfi. Tlu' yield of the cigarette' tax from i;>2:> to 193proximately $385,- fH:)0,600, and in 1936 almut $425,(KMMMM). The yield of all tobacco taxes rose from !i:29ri,(MM),tMM) in 1920 to $444,- > ""•'•"■"■' "' A. SANTAELLA & CO. Office, 1181 Broadway. New York City FACTORIES: Tampa and Kep Wtat. Florida 155 John Street, N. Y. C lidtdria 144, Hafaia, Ciba HAVANA TOBACCO ROTHSCHILD-SAMUEI^-DUIGNAN, IISC. Rarrr S. K*(hscyU. ftmkA Lm SiMds, Yice-Preaital IfliM SmiiIi, Tm-frmk^ du. W. Mam. S«. a^ Treu. U SURVEY OF OLD GOLD CONTESTANTS CLAIMS 81; NEW USERS OF BRAND 1l)MMKXTIX(i on Old (Jold's recent nation- \vi(U' ])i(tur(' ])uzzle contest, which is described in a bookh't, ''Ohl (Jold Finds New Gold," is- Huctl tliis week by the Bnreau of Advertising, American Newspaper Publishers Association, an official of tlie 1*. Lorillard Company pays trilmte to the news- l)ai)er modinm which carrietl tiie contest advertising exclusivclv. '•Here was a campaign," he says, "that demon- strated not onlv the elasticity of newspaper advertis- inl,^ which shai)ed itself to lit the advertiser's needs from the initial i)ostiuinement rii'ht through to the end of the campaign, but also the tremendous response of the masses of peo])lc to a contest that set all kinds of records which should stanany salesmen; it has given dealers a new conception of the ])ower of Old (lold's advertising, and has brought the cigarette distribution never before achievetl." The F.ureau's booklet reveals that the contest more than doul>led sales for Old (Jold, ])rought distribution nearer to the three leading brands, and stepped up the company's i)roduction fr<»m about six billion in 1936 to its jiresent Imsis of ten billion for 1937. T\w Bureau's study also reveals that "The close of the Contest found 40,000 entrants or 2 per cent, of the 2,000,000 total entrants, tied for first ])lace." Tie- breaking i)uzzles, said by F. (Jregory Ilartswick, the expert who edited the regular cinitest puzzles, to be the hardest he's ever worked out, now face the 40,000 who tied for first place. The Bureau's study emphasizes that the flexibility of the newspaper medium served Old Gold well twice durimr the campaign — imce when it was necessary to postpone the start of the contest because of floods, and again when Ohl (Jold warned entrants against the **ti]) sheets" purporting to give all the correct answers to the puzzles for lifty cents. Three hundrecl an eirculaticm, carried the Old Gold con- test copy, "Surveys showed," the booklet says, "that 83 1-3 ]»er cent, of the contestants were new smokers, account- ing for 74,97o,(KM) of the rk, \. \.} TRANSFERRED REGISTRATIONS LIBRARY CLUB:— 22.202 { Irack-Mark Record). 1-or cigars, cigarettes and tolKuro. Keui-tt red January 27, 1<>00, by American Litho. Co., Xew ^ iirk. X. V. rransferrcd by Consolidated Litho. Corp., Brooklyn. X. Y., -luci—.-r-. to the rcpi>trants. to the Sutliff Tobacco Co., San Iraiui-r,.. ( :tl.. for smoking tobacco only on June 9, 1937, the Consolidated Litho. Corp., retaining the trade- mark for cicar.s and ciparettcs. RASOLA :■— 35,097 irniti.! ];, ui-tratiou lUireau). For cigars, ciga- rettes and tobacco. KcLii-tered July 14. 1«)(»8. by S. Joseph & Co., Cincinnati. Ohio. Trarsfcrred by Hy-l'ure Laboratories, Inc., Cincinnati. Ohio. -ucce--or- tr. the rights ., Inc.. Xew York. X. Y.. succe-s,^r to the P.lum de Luxe Cigar ("..! to the State Cigar Co.. Inc.. Xew York. X. Y., on June 16. 1937. . . , ^ MAPLETON: — 45,577 (T«'barro ^rer^bants Association of mt United States). For ciuar-. Het:i^t. red August 22, by M. Sacks & Cn., Inc.. Xew York. X. Y. Through mesne transfers ac- quired bv A. Gutierrez, Inc.. Passaic. X. J., and re-transferred to Korn-Stcwart Cigar Co.. Inc.. New York. X. Y.. on May 6, 1937. FAIR TRADE COMMITTEE APPOINTED r tlic Fifth Aiimial ronvoiition of Retail To- bacco Bpald- of Aiiicrira. Inc., .Tuiic 12, 1937, (iiic of tlij- rcsoluticnis adrjptcd ]»rovidoton, Mass., and (\ H. Tieman, Cleveland, Ohio. t4 Classili The rate for this column is three cents (3c.) a word, with a minimum charge of seventy-five cents (75c.) pajrable strictly in advance. ^^^^^m POSITION WANTED CIGAK SALESMAN CUVERlNCi EASTERN PENNSYLVA- NIA and Local Territory desires connection. Large foUowmg. Address Box No. 580. "The Tobacco World/" CIGAR FOREMAN HAVING 6 YEARS' EXPERIENCE ON Automatic Machines, wants position. Also mstructs begmners. Address Box No. 582, "The Tobacco World." TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES <^^ JESSE A. BLOCK. Wh«ling, W V.. vi«:E«id;S! H. H. SHELTON. Wash nRton. D. C V ce Prei den WILLIAM T. REED. Richmond. Va V ce-PretiUent HARVEY L. HIRST. Philadelphia. Pa vu ^ice- President ASIA IFMIFIN New York N ^ Treasurer CHARLES DLSilKIN'D. New York. N. Y. Counsel and Managing Director Headquarters, 341 Madison Ave.. New ^ ork City RETAIL TOBACCO DEALERS OF AMERICA, INC. '^E.>^*Jl^.\V.tl„.V:„.,^^ „-.„-„ x...^ York. N. V President ...Executive Vice-President Treasurer WILLIAM A. HOLLINCSWORTH. 2.^ Hroadway. New York, N. V CLIFFORD N. DAWS:• p*^"'^!"! lOSEPH FREEMAN. 615 West ISOth Street. New York City.. First Vice President l^RANK SOBEL. 72 Williams Street. Newark. N. J. SecreUry ALBERT FREEMAN. 25 West Broadway. New \otV City lre«surer THE NATIONAL ASSOCIATIONS OF TOBACCO DISTRIBUTORS. INC. . E. ASBURY DAVIS. Baltimore. Md President JOSEPH KOLODNY. 200 Fifth Ave., New \ork. N. Y. GEO. B. SCRAMBLING. Cleveland. Ohio UNITED STATES TOBACCO DISTRIBUTORS ASSOCIATION JOHN F BROWN President lERMAN H. YAFFE. 301 Fox Building. Pliiladelphia. Pa Seeretmry RETAIL CIGAR STORE ASSOCIATION OF PHILADELPHIA MORRIS LEVITONE President SAMUEL MAGID. »0I N. Mervine St . Thiladelj-hia. Pa SecreUry Treasurer .Secretary {Continued from Page 10) vtar VXVA to ^(>7H,;',2(>.S<; in tlu' calt'iular yi-ar 1934 ami to $T82,r)22.«W; in the cah'ntlar year 1935, the tax rate reniaininLr unehanpcd. The eoininittee wliieh issned thi.s report in hoadeil liv Thomas I. Parkinnon, President of the lv|uitable Life AH.^uraiiee Soci* ty. (Hher members are: Francis iri(hlh«, lawyer and t'<»ruier ehairnian of the Xational Lal)or Hehitions Board; Hohert Murray llaig. Profes .sor of Political Keonoiny, Coluinhia Uni^'crsity, and fonnerlv Research Director and Secretary of the New York State Cominission for the Pevision of Tax Laws: Peter Molyneaux, K CO, THE TOBACCO WORLD \'o!. 57 AUGUST, 1937 No. 8 UK statistical records just issued 1)y the To- l>acc<) Mt'icliauts Association indicate that I'oi' the liseal yeai' eudinu' June ."in, 1!>;;7, as well as I'nr the nuinth nl" ,Iuue 1!».'I7, tobacco piMxhu-ts l.ave done N'erv well in inijnoviui^ tlioir sit uatiou leudid )»i(»ure>s. It i> i)articularly iiitei-estinu' to note that ciuars ai'e iucit-a^inu' in sah's, 1.1 say nothinu' or the increase in ciuarette volume. In the month of dune little eiuai-s uaiued more than .'I- per cent., while for tin* fiscal year their with- drawals were almost !• \)vv cent, ahead of the previous li-cal year. A comph'te iM'view of tin- fiscal year records aa well as the tiuures for the month «d' dune, l!)-')7, will be f.tund on another pau^e. TIH action of Philip .M<»rris iV Co., Inc., in si*?n- iim under the I'eld ( "rawford Act of New York State which provider l"«>r |»rice maintenance, has been heartil) c(»mmended by the trade in ircneral and the ciirarette tiade in particular. Other ciLrarette iiianufactureis nuuht do worse than ride alontr with this cndeavoi- to st«>p ruinous price cuttiui; in their particu lar product. ( 'iu^arett«'s have bien the football cd" the industry for yt-ar- and you will liud few retailers who will not rise like a lish f«>i bait when \«>u start talkiui; tn tlM'in about their ciuartttc busine-s and the protits therefrom. On the othei- hand it is hard to under.stnnd the attitude of the retailer who sweai s veduminously when you ask him alMiut his ciijarettu profits and in the next iiiinut)' turns to a custonier atid sells him a pack at piactically cost. The tap ronni piopi-ietoi'^ are no >uch >uckers, and till- applies to most hoteU and restaurants. If you \s ant a pack of ciirarette> in the-..' placi--. you pay the full price a>- a rule or el-*- put y»»ui- hat on and go where \«Mi can uet them for a f.-w pennii s h-ss. Patrons of tli< -I' places sekloni do that, Iniwever, With cigarette price-, where the\ ai<- today, the\ ii! little more than ati accunmodation, and the retail 1<"liac(M»nist ha> very littb* to h^^v if he would stiffen up lii> backljone and refuse to sell his ciii^ar«'ttes at h»ss tlian the reirular established |)rice. I.aws may undoid»t«'dly rem«dy the present condi- 'i'>n and take tlie cut price situatlun out of the retailers' i iid-. Hut there is always the danir<'r in the passage • ! Hew laws that promote profitabb' tratle, that they \\:ll be tlie forerumier of other laws which will take away the gains made in one f»irm or another. < JXTMSTAXI'S in puzzle-pictuic et (if solutions only. It can be readily under- stood that the Post oni<'e department, the postal clerks and the oveibnr brouuht before them ami announces that each case will be judured on its indixidual meiits, which is as it should be. Tht TOBACO) WORLD (ettablUhed 1880 ii publiihed by Tobacco World Corporation; Hobart B. Hankint, President and Treawrer; John Cleary, Secretary. OiT-t, 236 Cbettnut Street. Philadelphia, Pa. Issued monthly. Subscriptions, available only to thote engaged in the tobacco industry or trade, $1.00 a year, 15 eaata • ••py; feraica. |J.7S a y««r. Entered as •^oad-class Mail satter. Dc^asbM 21, l«9, at the Post Oftce. Philadelphia, Pa., under the Act of March 3, 1»9. United Cisiar Stores Reorganized Business Will Trade Under The Name Of United Cigar-Whelan Stores Co. June Cigar Production Up 42% WE ]>usiiH'ss of tlic riiitcd ('iuar Stores Co. of \imMi.-a and the real I'statc liohlin.u: company, ioar Sli.ivs lloldinus, Ine.. has hi-eii reorgan- 'i/.'d alter liaviim hwu i-oiidiu'tcd for more than four vears hv the Irviim Trust Compauy as trustee. The ehairi iiuliuh's more tliaii IKin I mted stores am a-eiu-ie. and more tlian -KM) Whehui dru- stores and aut'iU'ies. The reoruanized eompany will 1m' eaUed the United Ci'-ar-Wlielaii St<.res Co. of America, and it has al- readv ae., Hired the i.n)])ertie- of tlie al)ove companies, Nvhicii include tlie Hotel Linciued in exchanue for the old securi- ties and elaim>, are now reaany, Detroit, Mich., tlied at his home in Detroit on July 12th at tlie aue of eitrhty-two. He i> survived by four soiiK, two dauj^hters and fifteen grandchildren. Mr. Dillon was l»orn in Wheelinff. W. Va., in ISS."), and went to work at an early aue in that city in a tobacco factory. By the time h.- had attained the age of twenty he had hecomo factory manaicer. Over thi> |M'iiod of time he had acquired such a jcreat amount of knowledue abropriate letter of trau'^mittal or h»tter of request duly executed. "The attention of all Indders (d* ohl debentures, landlonls claims an.">(). Puerto Hican cigars registered in<-reases in both ( ia-s A and Class C, but showed a decline for Class B. There is no tabidalion in;o. Cigarettes in the I'nited States gained about •j:,i i.( M M »,oni I. The ligures for June cd' 1!>.*)(» were 14,(H)S,- 714,.!r)t», as conq)ared with 14,*2r)H,S7(v*»47 for June of j:t;:7. Ciuted States jiroduction of < 'lass A cigars in the iiiunth of June, i:»;i7, was 414,124,14(1, as conq>ared with a pr«Mluction of .■>77,b.*lH,2!>.') in the month (d" May. an in- ( r.a-e <»f appioximately .■U5,r)(M),nP0 cigars. Tin- .)une jiioduction of VXM a^ compaied with tin- .lune produc- tinii per c«'nt. Class H cigars for the month «»f .June, 1!K?7, to- ialle, as conqiared with 4,.')71.H77 in the ifMinth of Mav of the cui'rent vear. .\s the appende«l jiiies will show, the June, 19.'>7, prtnluction of Class H • mars in the lidted States exceeded the June, PKKI, ]ii(»dncti»ui by 11.1b per <*ent. Class C cigars in the I'nited States withdrawn in .lune, 19.'>7, aniountc-d to 4!»..*!!>7,l.'in, as compared with a pnnluction in May, 19:17, of 44,851,h52. The gain m (1;;— C in June, 19^7, as conipareil with .lune, l!K>b, is almo.sl 7,tAMJ,tMj7, shows withdrawals of .". M4,bb:i, as conq)ared with withdrawals in .May of 11,934. June. VXM, withdrawals were slightly less III in June, lIKJb, withdrawals in this class. The per- « I utair** of loss, however, is negligible. Ciuars withdrawn in Class R for the month of .1 me, 1!»37, were approximately :>71,otM), as wmpared \ 111 slightly more than 351,(HM) in the month of May ilie current year. June withdrawals in 1937 were iici by almut 12(MMM» than in June of l!>3fi, and the I" rcent^e f^mn in June of 1937 over June of 193() was • 7 55 per cent. A- -tated above, the withdrawals .'I7 Intalled nior<' than .'?,(»()(),(»()(). This is an increase over .Imie, 1!>:!(;. or more than b2 pei- cent. In May of {('nittniilcd on I'df/r 1 i) June Withdrawals for Consumption Increase or Decrease June, 1937 Quantity Per Cent. CiKar-: Clas. \_ Unitrd S':,'. ~ PtHTti. K II . 1 I'hiliiipiiif IslaixU . . . 414.124.140 4- .1454. 7.'i) +. 15.4I_',S(i5 -H 12,654.425 1.347.06.=; 4,005,495 3.15 63.91 35.11 ■l..t.] 432.'W1,<,V5 + 18,006,985 4.34 Cla- !'. V"" '• -•: tr- I'-. ■■ ; ., l'liili|ilMiii' I-laiul-. . 5.096.71.1 4- 7(i.7(»u — . 4,2.50 — 51 1.'i-^6 J", 5(10 127 11.16 24.88 Total .5. 177.643 + 486.129 10.36 Cla^ <• I I'tUTlK i\ ' . ' Pliilipnint Ula!ir|> . 4«»..^97.13(» + 98.451) 4> y,152 — 6.813.820 73.450 8,276 16.00 1 • ,; 4M.504,7.13 + 6.H78.994 16.14 Cla^- l» ■ I'niti <1 • . . . I Hart.. .1,41 4.1. h,-? — 2 400 7.624 0.22 'r..tal 3.417.063 — 20.224 0.59 ( " ■?7n.SR7 + i.io6 4- tlQ.Str, 1.100 47.55 T-'^' 371.087 + 126,616 47.98 Tot:.' ^' ' 1 1 : . :,,.-. . Ul. 111,1* .. • 47: ;■'■-- T. (,20 000 4. 1-4:i.i.S7 4- jn.,. ,1.793 3685.502 4.44 62.43 34.83 ( ■ 1 . _ 4')! 4',.?J20 4- 2S.472.5mi 5.47 T.itt!.- f I-trt..i ■ ! I-laiul- 10.216.707 + \ on nnn 4. 4.fV,0.0R7 00 000 32.02 * » • « • • • • T. '^^ 19.40/'.,7n7 J- 4.750,987 32.42 1 4 i:^* e- ' -- ■ 57,500 — 2:0. 16 1.067 1 00 000 46.300 1.79 • • > • T,.f;.1 1 4.250. 233.R47 X 250.215.607 1.79 T.ari . < ■ •■ - 1 ,,,,,,,,. 1 ,,.,,, ti'»l by tlu- imiltiplc .■ntiics in tht- OKI (lokl l*uzzK' Coiik'st will lori>i(l \\\v nilo <•!' luturi' roiitosts tn perinit uunv than nnf >ot i^\' answtTs t(» Ih' suhmittcHl hy any on*' foiit. >tant. This hM.k> a- if it \yill riMiuiro tlu- snrti r> and jmluo l<> k«'<']t a (.Munith-te li>t of tlu' nanu'>> of all i-ci-nn- who >nhmit answers and a ii«><»d sized oHiri' fmcc to int'd -'tit' hrrakt'i" M't of puzzles reduced the nnnilx'i- of tit'> to >onu'thinu "nion- than KKK)" ae- coi-dinu to \\ Loriih-ir«l ("oinitan\*> advert isinij:, and ihn-c in the tic have rreriv.'d a new scri*- of puzzle- which atcordinu to an advcrti-inu' man who speeialize- in them are i)iipo>-ihh' of solution. In thi> eonmction .l'lr< itisuni A/h has the i'ollow- im: to -.av about the attitude of the iHt>t otliee authori- ties aliout eonte-l> the rules <»f which allow a con- testant to send in an unlimited numher of solutions: "The Po>t ( Mlicc Department has jouir heen an- no\ed 1>\ the general practice of adverti-.r- usinir eon- le-I- to pei-mit entrants to send as many answers as the\ \\i-he«l, jMovidinu the u->ual proof of jiurehase accompanied the solution-. To jiermit contestants tt. hekiir to that «if *eham'e.' **If the eontest IS Dot e>^-entially a UUessiuLT iTauie. aceoi'dinu to the>e e\ecuti\e>, tiicii' can he only one VARYING MARKETING CONDITIONS IN STATES DELAY FAIR TRADE CONTRACTS I'nder «lal«' of July 7, VXll, William A. HollinsTB- worlli, president of tho Retail Tohaeeo Dealers of Amerien, Inc., isstHMl the following statement, which should he a matter of >atisfaetion to the tol)acco indus- trv. a- well a> pointiiiLT the wav foi others: "On January 7th. 1!».'>7 one of the most iniiiortant Fair Trade (Vmtra< t ]u'\]\ made wa- siiriied hy A. 1'.. Lyon for the l*hilip Morris & Co., Ltd., Hdward Grauer f<»r the Metropolitan Tobacco Uom- pany, and Wm. A. lloHiuL'^swdrth, retailer. "The Fail- Trade ( 'ontrat-t otalilishes minimum price- for hoth Thilip Morris ('iLcarette« and Bond Street Tohacco. *♦ Philip Mcuris ^2i)'> "Philip Morris— .')n's **Philip .Ntorris— carton of 2ns. Such a contest, however, lie pi.mled out, wouhl he the tvpj' to eiH-ourai»e multiple entries. Since every house wife has a numher «)f pel re. ip-'s. "The Ohl ld contesl i^ helieved to have ranked hiuh in the numl>' r <>f cut ranis who tried tn fill tin ua]is in their defeii-e> hy suhmittinu moi-e than one set of solulimis. As a re-ull, the numher of perfect an- swers ran nnusualh hiuh -mor.. than l,(HMl,' acc(»rdinu- to P. Lonllard's newspaiter •■<>py. JH»d 4(M»«J, acconl- inu' to the nureau of Ad\i lii'-inu, Ameiican News- paper i'nhlisheis .\--ociation. "It is helievetl hy niaii\ ^Indents of coutei^ts that the Post ( Jfiice Department will also prohihit contests (MUitaininu a 'tie hreakinu ' clause." If, a- the puzzle expert sa\ s, this n«'W series of "tii'-hrcakinu "■ imzzles whi*h ha\'e been sent to those entrant- who are still in lie "lie." are impossil>le of solution, there will Ite a \\a> out tlu-n for the P. Loril- lard ('oiiipany to wril<' "tmi-." on the Old (It)ld con test h\ awar»linu the prize- to those who in their <»rder come eh»sesl to solviui; the new series. "The Philip Mollis Company has be<'n contem- jilatiiiu the making of Fair Trade Coutraets juirsuant to the various State Fair Trade Acts t'or some weeks past, and the eontraet made in Xew York is probably the first of the aeries which will eventually ene(unpa«s the fiirlv-two states havinu Fair Traik* Laws. As nnir- ketinir eondition- n aiy in the several states, it is neces- sary that each contrat t l»e drawn to meet the reijuire- meiit- and need- ef tiie retaih-rs within the particular state. The leual department of Philip Morris & Co.. Ltd.. i- now ^\'»luiIl^; on the problem (d* securing a- uniform ciiutracts as po--ihle." ALVIN F. FIX DIES AT SIXTY Alvin F. Pi\. a former eiwar mnnufaetnrer of Dal- lastown. Pa., and for many yeais as well a political fifirure in York (ounly, passed away at his home iu York, Pa., on July 1^, at the aj^e nf si.xty. He was a staunch Democral and was De|Mity Secretary of the State of I'ennsylvaiiia. At the time of his death Mr. Fix was president of the rential National J»ank iV Trust Company, of Y^ork. He had held the olTice c»f count v treasurer and had also held the office of United Stntes Collector of Internal Hevenue for the First District of Ponnsvlvania. Th* Tobacco World [igars ore ihe id economical Lrniofunoking. BAYUK BULLETIN Devoted to the best interests of the men who sell cigars. ,thsm in a box? Kvery issue lUilk'lin yuu say something Packs and Cigars By the .iinot sell Five Packs . , . did sell in my territory", 1'. i:. B. Ai: M. Frank — the statement t ". ;m't" sell Fi%'e Packs tiling. That Five Packs 1 sell in your territorj" . The i nothing if not ofdiging. So here is U it by the camera- man in a Leiistic pose. Yes, I hi- .ii'aiitte is characteristic, too. It won!, I I't it, considering that t tlu i> .1 It"" salesman? It v.a, a knotty problem and he ok act on to solve it . . . the acticn took was wrong and then he had big^'er problem on his hands. [sked wliy he took the action, he said ■-"1 didn't stop to think, for had I fought just a few moments, I would iv(- i.ali -ed how wrong such action ^'uld be . And the moral— •*THIKK efore you jump!" A man went into a cigar store . . . \\i down a quarter . . . took two >r^ out of tha box and got 15c inge. Well, what's wrong with that? Bts wiong . . . let's follow same into another store the next day. Re lain down a quarter . . . sees ive F'ac ks on case right beneath ?s ty ... Ukes a Five Pack. Resul — ft satisfied smoker and ^ore business for the dealer. Right? "SALES-DOGGLING" or How Not to Sell— No. 10 RLACIJ? Ifnotwhynot? (Tic:^^^ I). B. L Otto Nocbettcr is full of wim, wijfor and witality as we hear his line of Iinj?:o with a cigar dealer on a certain morning last week. OTTO: Hello Bill, old boy, how be you this A. M. ? DEALER: I'm all right. How are you? OTTO: Man, if I felt any better rd need a sedative. What are you going to buy from me today ? DEALER: Don't believe I want a single item. Otto . . . maybe I can dig something up for you next time. OTTO: Heh, heh — where do you get that stuff? Surely, you want some more La Wrappos . . . they're the biggest seller you've got in the store, ain't they? DEALER : Are you asking me or telling me? If you're telling me, you're all wet ... El Bindero is my biggest seller. OTTO: Don't make me laugh . . . who smokes that piece of cheese? DEALER: All I know, Otto, is more of my customers choose El Biiuiero than prefer your cigar. OTTO: Quit your kidding, fellow, I wasn't born yesterday. Don't you know that that piece of hemp has a Mother Hubbard wrapper, a snuff-tobacco filler and a non- burning binder. A decent match would refuse to light it. Didja ever smoke one yourself? DEALER: To tell you the truth, I never have. Have you. Otto? OTTO : No, I never did either and never want to. DEALER: Well, then, how do you know it's such a lousy smoke? OTTO: I don't have to smoke one to find out. I can tell by looking at it that it's a punkadora with emphasis on the punk. You never smoked one yourself, so what are you hollering about? DEALER: No, I haven't ever smoked one and I wouldn't knock a cigar like you did unless I first tried one. Besides, whether I smoke 'em myself or not, my trade likes 'em and that's the main point. No, Otto, I don't want any of your cigars today. OTTO: Now you're sore, aren't you? You've no right to be . . . all I wanted to do was to tip you off on that piece of cheese you say is your biggest seller. DEALER: Let me tell you some- thing. Otto ... I'll bet you dol- lars to doughnuts if I asked the gentleman— get that. Otto, gen- tleman— who sells me his cigar, about your cigar, he would say that he understands it is a very fine cigar and let it go at that. OTTO: Oh yeah ? Well, he's got a lot to learn, he has. DEALER: From the way you rant about hi.s cigar, I really be- lieve now that it is a big seller in lots of stores, or else you wouldn't get so burnt up about it. I'll be on the level with you. Otto. Prior to your using the sledge-hammer so strenuously on his cigar, I didn't think so much of it. It must be pretty good if you knock it the way you did. Believe I'll put tw^o boxes up on top of the case. OTTO: Well, it's your funeral, but how about buying some of my cigars? I'm not working for my competitor, don't you know that? DEALER: Honestly, Otto, I didn't . . . from the way you harped on the other brand, you ought to get at least 50% of your salary from the other cigar. OTTO: Gripes, man, if I couldn't talk up my own cigar better than I can that punluctora brand, I'll eat your shirt, DEALER : For once, you're right. If you'd spend your time talking UP your own brand to the extent you wasted my time in trying to talk DOWN your competitor's brand, you might get somewhere. As you go out, pull the screen door shut . . . don't let any more flies in. Goodbye, Otto. Phillies (»rt sliow that cigars have in- creased over this jjcriod by ^.^S per cent, as comiMred with the i)revious twelve months. Ciuar production for the bnitcd States for the fiscal yiar exceeded r),;]7L\( M K >.0( H ), an increase of ap- proximately 44:(MHM»,(KH) over the i)revions liscal year. Class A led in volume while Class K led in percenta,u:e. The Class A ] traduction was 4,7(l4,().')(J,8<)() cigars, a gain of o8lJ,7;>S,t >.■)(> over the ri'cord of the i)revious fiscal year. It has a ]»lus mark of 8.81 per cent. These withdrawals retlect the ability of the smoker's pocket- book to expand when he ean purchase good merchan- dise for the sum he f»'els that lie can atVord to spend for a toltacco product. During the fiscal vear Class B cigars declined more than 10 per cent. Total withdrawals for the twelve months covered by the statistics were less than 54,(H)(),<». It seems a futile classitication today, par- ticularly when records show that ten times as many Class C cigars are sold compared with Class B. And speaking of Class C, the year's results for that division jiassed the .')«;<),< hM»,IMM» mark, registering a gain of almost (}o.(mmm> an increasing number of Class E smokers. Whichever way y<»u figure it. there must be more loose money to buy them with than in the ]»revious twelve months. Cigarettes for the fiscal year jumpe74,41],7(M>. This is an increase of almost 17 billion or nearly 12 per cent. X(»w the next question is can the ciirarette industry hold this gain for the next twelve mouths. The over- %vorked post office department has had its fill of con- tests and proposes to take action limiting contestants in the future to one -^et of replies (»uly. Meanwhile we womler if the new cigarette siiiokeis will remain faithful alonir with the old ones. The little cigar made progre-'- during the vear, gaining more than 8.7n ])er cent., representing an in- crease of about 15,5(HJ,UUU. SnufT produetion totalled 36,^7,2«h iioumls, a gain of olo,8;j7 pounds, or an increase of less than 1 per cent. This was produced exclusivelv in the United States. ]\ranu fact u red tobacco produced during the fiscal year amounted to 305,742,01. 'J i)ounds which was a loss of more than 2,000,000 pounds compared to the pre- vious fiscal year. Fiscal Year Withdrawals for Consumption Fiscal Yr. Ending Increase or Decrease June 30, 1937 Quantity Per Cent. L)gar>: C!a>.s A— Initcd States .... J'lartu Rici) riiilippinc Islands . . . 4,;04,(»5(),890 45,M5,50() lo2,U7o,JoU + 380.798.050 3,(.97,100 25,144,970 351.955.980 8.81 7.49 13.43 Total . .. 4,912,.^;2,750 7.72 C Ia>> B— I'niti-d States Puerto Rico I'hilippinc Islands 53.72.1421 1.259.050 303.239 + 6,037.499 1(J9.9(K) 44,222 10.10 8.03 Total 55.285,710 + + + 6,103,177 59,953.712 59.250 19,338 9.94 Class C— Initcd States . . . . Tuerto Rico Philippine l»Iand> . .. 566.597.176 (.5r..050 247,488 11.83 Total 567.500 714 + (»O.032,300 11 8? 41.932.471 r.00 210.052 Cia>s D— Initcd States . . . . Puerto Rico Philippine Islands 4- + 2,857,234 1.900 148,791 7.31 Total 42.143.123 + 3,004.125 7.68 Class i:— United States Puerto Rico Philippine lsland> 5,139,913 ^,^•75 4- + 744.131 3.895 16.93 • * • • • * • * Total 5,146,588 ... 5,372.043,871 47,561,200 ... 162,843.814 4- 748,026 17.01 Total All Classes: I'nitcd States . . . . Puerto Rico Philippine Islands 4- 438.31.5.628 3.749.650 24,928,724 8.88 7.31 1328 (irand Total ... ... 5,582,448.885 4- 409.637,254 7.92 Little CiKar>: Inited States . . . . Puerto Rico Philipj»ine Islands 193.155.157 1.830,000 4- 15.497.384 42.400 8.72 2.2^ Total . . . 194,MS,1S7 . ..15H/,74.411.7(K) 4.710.8(10 W2.647 4- 15,454.W4 + 16.847.503.670 4- 914.010 — 116,313 8.61 Ciyarittcs: I'nited States .... Puerto Rico Philippine Islands 11.88 • • • > Total ...158.680,105,147 4- 16,848.301,367 4- 60.290 + 94.(MK) 4- 2,572 11.88 LarKi C iKarctte>: I'nited States I'uerto Rico Philippine Islan«l^ 2.f»68,840 420.(K)0 2.972 2.31 28.8.1 Total 3.091. 812 + 156,862 5.34 SnufT (Uio): All Cnited States 3r,.W7.267 + 313,837 O.H Tobacco Mfrd. i\Us.): I'nited States . . . . Philippine Islands ... 305,742,013 — 2.087,504 13 (km • • • • Total ... 305.742.013 2M?,$17 0.68 Erl Roman, famous sports- man, vs. 600 lbs. of savage, fighting, blue marlin! How would your nerves stand up to tt€o hours of this? AS the Miami, Florida, "Herald' jHL said of Erl Roman's titanic strug- gle with the big fish {aboif): "The battle was tough. Erl hud his hands full staying in the fishing ciiair." But a s|K)rting spirit and health) iicr\es kepi Roman going. After a 2 -hour fight, he landed the second - largest blue marlin ever taken on r^ and reel. "Heallhv nerves arc iitccssarv for keeping on top. Camels don't get on my nerves," Erl says. Above, right, Mr. Roman enjoys good digestion and a Camel after his tense fight. "I make it a point,*' he says, ''to smoke Camels with my meals and after 'for diges- tion's sake.'" Smooth Blending of Costly Tobaccos. Camels arc made from costlier tobac- cos, in a matchless blend. A mild cig- arette for steady smoking that does not rasp the throat or upset the ner>'es. It M^mrw Tmmmttmm IVIwtttt Turn* in! Hear tiM trio-*ih« ^a^ctt* — antl all of B«nny'« bayt (wing ik« poftwlM' lavoriivB. Bvcrir Tavaday ai •JOpM B.S.T. (9-Jtp« K.f). S.T.I. 1M pm C.S.T., »Ji pn .M.S.T.. ScJi pa P. S.T.. :;7. ^Vm•:HEAs, the Wholesale Tobat'co Distributors' of Xew York I'elationship with the various cigarette manufacturers has always l>een harmonious and of mutual helpfulnos. It has never been anale Tobacco Distributors of Xew York to dictate to the cigarette manufacturers how to <'onduct their busine.v>; and "Whereas, the AVholesale Tobacco Dlstril)utors of Xew York we!«' not consulted wheth<'i' they desired to concur in the rel»acco Distributors Association of Xew York, Inc., do heicby censure the action of the Board of Directors of the Xatiomil Association of To- bacco Distribut(»rs in re and to the Directors of the Xational Association of To- bacco Distributors. July 8, 1937. WiiEiiEAS, it has always been and is at this time the jiolicy of the \Yholesale Tobacco Distributors of New York not to dictate or reconunend to the various cigarette nuinufacturers the nuuiner in which to con- duct their Imsiness; and Win KEAs, the Xational Association of Tobacco Distributors formulatetl a so-called "Cioahette Mer- c jiAXoisixo Plan," which was submitted to the various cigarette manufacturers without the knowledge or con- sent of the Wholesale Tobacco l)istril)utors of New York, urging tin* numufacturer-. to rtvise their present discount schedule in favor of the schedules eml)odied in the ><» railed **( 'loAfjETTE MKi.riiANUisiNO Plan" of the National Association of Tobacco distributors. X'ow. TuEREioia:, be it IiE8oLVEi>, that the members of tlie Wholesale Tobacco Distributors Association of X'ew Y(»rk, do hereby Disapimhive both in principle and fr(»m a stan«lp(»int of practicability, the so-called ''CuiARETTE MERCHAXi)isix(i 1*LAX " of the Xatioual As- sociation of Tobacco Distributors. Further He-sokveo that a copy of this resolution be forwarded to the various cigarette manufacturers and to the National Asa^atiou of Tobacco Distribu tors. RTDA URGES U. S. SENATORS TO GIVE THEIR SUPPORT TO TYDINGS BILL X order to get immediate action on his Fair Trade Enaljling Bill, United States Senator Tytlings on July 2d, 1937, persuaded the Com- mittee on the District of Columbia to attach the bill as a "rider" to the District Tax Bill. The result is that the so-called Tydings-Miller Bill will be inmiediately acted upon. Retail Tobacco Dealers of America, Inc., contin- uing its vigorous efforts to have this bill enacted, has been particularly active the past few days contacting the members of the Senate urging their support of this measure. Copy of telegram sent to all members of the United States Senate follows: *'We urge your support for Tydings Enabling Bill amendment District Tax Bill stop Tydings amendment absolutely essential to secure retailers benefits State Fair Trade Law now effective forty-two States future hundreds of thousands small retailers depends upon enactment Tydings Enabling Bill designed to effec- tuate State Fair Trade Acts.*' to LIGGETT & MYERS TO SPONSOR EDDIE DOOLEY IN SPORTS BROADCASTS DDIE DOOLEY, sports writer and commenta- tor and former ail-American quarterback, re turns to the Columbia Network in a bi-weeklv * series of forecasts and scores of football games, under the sponsorship of Liggett & Myers To- bacco Company, starting September 16th. The pro- gram will be heard each Thursday and Saturday from 6:30 to 6:45 P. M., CNYT, over a nationwide hookup of CBS stations. The Wednesday and B^'riday night half-hour programs for Chesterfield will continue to be heard in addition to the new series. I S. C. WILLIAMS, DIRECTOR OF A. T. & T. S. Clay Williams, chairman of the board of th«» R. J. Reynolds Tobacco Company, has recently been elected a director of The American Telephone & Tele- graph Company. His election was to fill the vacancy on the board created by the death of the late George F. Baker. Thg T0b0e€0 WorU PENNSYLVANIA TOBACCO CROP LESS ^C(H)in)IX(i to the Federal-State ('rop Report- ing Serviee of the Dt-partiin'iit of Agriculture of the State of Pennsylvania the estimated to- bacco crop for 1!>.")7 will be more than one mil- ,,n pounds less than in VXMu The 1!«;{7 production is i..ni-e(»»»,( KM) pounds as compared 33,- i,r,(MHH) in l!>:Jb. Statistics indicate that this year i'dinsvlvania will rank seventh in the current year ,,,„.ng the ninet<'en to!>aceo producing States of the 'iiintrv. Tobacco growers in the Keystone State planted ;!,7(Hi acres this year, or Otil) acres more than last -eason. I'nfavorable weather, woiiiis and disease arc cut- liim heavily into the yiel.l in this State this year. Un- .-s the condition of the crop improves the yield per acre will average less this year than last year. The VXu I'nited States tobacco croi) is indicated at l,4-(M>4:5,(inu poumls, which would be about 23 per ! lilt', hii-ger than the VSM') crop, but about equal to the .ive-year (l!>'JS-;;2j averag<' luoiluction. (iuar tol)acco acreaue slinws an increase of 18 per r.iit. com|»ared with last y< ai'. The increase by classes i, distributed as follows: Kilhr 11 per cent., l»inder 21) prr cent, and wrapper l.'J p« r cent. The total produc- tidu of the>e classes of t«ibacco is indicated at 112,438,- iMKi pounds, whi<'h wouhl be ab<»ut 15 per cent, more than the 1!KU; crop, but about .'lo jier cent, lesa than the live-year (lI>2S-;;2) average production. FRANK H. MIDDLETON DIES Frank 11. Mitldleton, of the lirm of John Middle- ton, Inc., widely known specialist in the manufacture i,i i>leinls of smoking tobaccos, puissed away on July 12th at his resi«h-nce, inl2 X. Twelfth Street, in this city, after a prolonged illness. He was sixty-four \eais old. His widow antablish< d by .I«»hn Middleton, 8r., and was conducted for years at the corner of Walnut and Dock Streets. Here a pipe smoker could go and have tobacx'o blended to suit his taste. When a blend had been produced to suit him, a card was niatle up with the cu>loniPr's name on it and carefully filed away. In this way an extensive business was built up ihroughout the Country and each cnstomer's private lilend was a matte! of record so that no nmtter where he might ^ he eouhl write to John Middleton and dve his name and have his special mixture of tobaccos .lit to hinj. Mr. Mi«ldleton called it his •'prescription lile," which ran into hundreds of cards recording va- 1 ious indivitlual t<»bacco blends. Xaturally along with the lolmcct) biksiness ho es- tablished a large trade in pipes. He carried pipes in stock of every price from the cheapest to the most « xiiensive and of all shapes nnd all kinds of woods. Frank Middleton succeeded t permits, is placing a heavy burden on the retail pric<' situation. Several protests have been made to the Exchange Control Hoard, and it is understood that even more concerted action is now under way. (Assistant Commercial Attache Du Wayne G. Clark, I>uenos Aires.) CZECHOSLOVAKIA The Czechoslovak Tobae4?o Monopoly has recently refiuested bids on 1,2(K),(KM) kilos of leaf tobacco from Turkish tol>acco growers, the bids to be submitted be fore the end of September, 19.37. The Monopoly's pur chasing program also includes the acquisition of 1,0UU,- (HHl kilos of leaf tobacco from Bulgaria, requests for bidg to be sent to liulgarian tobacco growers as soon as the new Czechoslovak-Bulgarian trade agreement is approved by the Czechoslovak Oovernnient. It is be- lieved that the submission of these bids will also be re- r ten Segal blades. It is expected that this special offer will w^in many thousands of new King Edward smokers and acquaint at least Ave million new^ shavers with the fine quality 'f Segal blades, which now fit all double-edge razors. Distributioii of fifty million King Edward cigars I lid fifty million Regal blades are anticipated by the co- I >e rating organiuitions. OUR HIGH-GBADE NON-EVAPOBATINO • JG4R FLAVORS Make tobacco meUow and smooth In charactsr and Impart a most palatable flavor i^'UVORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands aUTl N. AIOMATIZEI. BOX FLAVOBS. PASTE SWEETENEMS FRIES 8k BRO.. 02 Reade Street. Ne^ York The Standards of America Urilltrd*! Rail Rm4 Nilb Gtil & Az'i SNUFF Eft 1760 Eft 1825 Eit.1851 ALL OF THE OLD ORIGINAL Maccoboys— Roppees— Hliih Toasts Strooii, Salt, Sweet and Plain Scotches Maaalac*«r*d by GEORGE W. UELME CO. ill Piflli Avanae. New Y«rk CIGAR BinCES Tal AicoMSta *-^0 Eitablltte4 IS! jrtCJ!^g«co SSf. A4I BASTWC^ **A business that isn't worth advertising ought to be advertised for sale". « Tobacco Merchants' Association Registration Bureau, 341 Madison Ave. NEW YORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A— An allowance of $: will be made to members of the Tobacco Mer- chants Association on each 1 1 ;,i>^^t! at i'ti. Note B— If a report on a st ., title ticressitates the reporting of more Jr'n ^^?*MV. "*,',^t' ^"' less ti , tycne (Jl>. an a.lditional charge of One 7« / r^ *u *' ' ^^ "'"'''^■. '' " =-^'^'^-^':-:c. the reporting of more than twenty /SmV n w"' ^^ *"^? th.:ty-„rit. i3\,. aa a, .tional charge of Two Dollars i^.m wul be niadt and s.. a:i additional chaige of One Dollar (Sl.OO) will be made for every ten (IJi aduuinnal titles necessanlv reported NEW REGISTRATION GRACIE SQUARE:— 46.627. l-\.r all t.-lKicc pn-diuts. Frank V. Kiggiii. LhappaijiKi, X. \'.. June M. 1''.'7. TRANSFERRED REGISTRATIONS BELLE AMI:— 22,084 cijiar-. t ii^artttc- atul Wood, Mra>>t.r .V \ , fcrr«.(l to Manuil \ i . Pricto (!v- Co.. ChiiML^ SKYLAND:— 40.711 i bacci> i>ru;. I'-'IS. by AiiK-rican Litbo. 1>' ( "onsolidatcd Litbo. Corp., nal registrant, to Hava- tanipa Cigar Co., Tanipa, i la.. Jiuu -^. iM.v {C< ufinued from page 7) lp37 tluTc was prniliico,! -li-litly more than :],(M)(MM)0 ciirars. represeiitinu a .Kh ica-c nt' alnmsi 7 per cent. Ciunrctte piothiction in .linn- «>r VXM irainod a))nut 2."j(MMKM»0(», n< -tator l!i;;«;. in ^^ay of 1937 the ••iuaretlc pindiirlinn was sliuhtly inoic than 13,0(M),f »((((,«»( III. wliicli Nva- cqnivalent to a Vain of 8.G9 per cent, ovor May of 1 !':)(;. Littk' ci;Lrar> (niiiiinir' tlioji- npward trend accord- ing: to the June. rxM. withdrawal ii-ures, which amounted to nirHc iliaii llJ.nno.nno, sliowinir an increase of more than 4,.')nM.n( k . omp .Inne, l!»:]r>. nr a irain of more than 32 ]M'r <-.'nt. ^^fanufactnrecl Inhacco h^v the month of Jnne, 1937, s]i(»w< a In^^ apprnaehiiiir 3 po?- cent, as (Miniiiai-etl with ])roductioii in .June. iM.'If,. In 193«> mere than 26,- 480,0(Ml pounds were mad*- a- <-oniparod with 2r),7r>9,(MH) pounds in 1937. In May of ]H37, 24,f;:ui.3,(»fKl pounds in June (»f l!»3i;. The loss in June, l:»;;7, i< vonieliiinir more than 1 per cent, ^fay of 1937 snuff pro«luclion doclinod more than f» per cent, as com] tared with Mav of 1936. TOBACCO GROUP EARNINGS STEADY The ]»ook *aiow Profitable Is i'dir Business!" re- cently jiuhli.shed hy the Twentieth (N-uturv Fund, Inc., presents the tobacco moup as one of the most station- ary. It sets forth that the earninifs in this irroup rose reRularly throuirh 1931. declined in 1932 and 1933, and have recoNered ill 1934 and 1930. '4 \mi'.m^i^'f^y'^i^v^immk»'^m^^ Olassified Column The rate for this column is three cents (3c.) a word, with a minimum charge of seventy-five cents (75c.) payable strictiy in advance. 3rsSir/»irr*xirr»i^«vxrit^^ Atit/ \t!TAt7nt!t/wrr?f?r\ \iira-\irAiMrnMr«vir?8Mr^ir; POSITION WANTED CIGAR SALESMAN COVERIN(; EASTERN PENNSYLVA- NIA and Local Territory de.sircs connection. Large following. .Address Box No. 580. "The Tobacco World." CIGAR FOREMAN HAVING 6 YEARS' EXPERIENCE ON Automatic Machines, wants position. Also instructs beginners. Address Box No. 582, "The Tobacco World." TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION .t^^i^Pll^^ OF LNITKD STATES *sMM^> JESSE A. BLOCH. Wheeling. W. Va Pretident JULILS LirHTENSTElN. New V-^rk. N. Y Vice-President WILLIAM HKST. New York. .N". V Cbairmaii Executive Committee MAJ. GEORGF. W. UII.L, New York. N. Y VicePretident GEORGE n. Ur.MMELL. New York. N. Y Vice-Preiident H. H. SUELTON. Washington. D C VicePreiidenl WILLIAM T. HEED, Richmond. Va Vice-Pretident HARVEY L. HIRST. Philadelf.hi.i, I'a Vice-President ASA I.EMLEIN. New York. N. Y Treasurer CHARLES DISHKIND. .New York. N. Y Counsel and Managing Director Headquarters. 341 Madison Ave.. New York City RETAIL TOBACCO DEALERS OF AMERICA, INC. WILLI A.M A. HOLLINGSWORTH. 2^^ Broadway. New York. N. Y President CLIFFORD N. DAWSON. Buffalo. N. Y Executive Vice-President JAMES C. THOMPSON". Chicago. Ill Treaiurer ASSOCIATED CIGAR MI-RS. AND LEAF TOBACCO DEALERS JOHN H. DlYS, New York Citv President MILTON RANCK. Lancaster. Pa First Vice President D. EMIL KLEIN. New York City Second Vice-President LEE SAMUELS. New York City Secretary-Treasurer NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS ABE BROW.V. «» Market Street. Newark. N. J President JOSEPH FREEMAN. 615 West 150th Street. New York Citv.. First Vice-President FRANK SOHFL. 72 Williami Street. Newark. N. f '. Secretary ALBERT FREEMAN. 25 WcM Br adw.iy. New York City Treasurer THE NATIONAL A.S.SOt lATIOXS OF TOBACCO DISTRIBUTORS. IXC E. ASBURY DAVIS. Baltimore. Md President JOSEPH KOLoDNY. 2no Fifth Ave.. New York. N. Y .Secretary GEO. B. SCRA.MBLI.NG. Cleveland. Ohio Treasurer UNITED STATES TOBACCO DISTRIBUTORS ASSOCIATION JOHN F. BROWN President HERMAN H. YAFFE. *Jl Fox Bmlding. Philadelphia, Pa Secretair RETAIL CIGAR STORE ASSOCIATION OF PHILADELPHIA MORRIS LEVITONE President SAMUEL MAGID. XIOl N. Mervine St.. Philadelphia. Pa ii'.'.SccreUry EARNINGS OF BAYUK CIGARS, INC. Despite increiisejl co>ts. inelusi^'e of provisions for surtax, .'xceediiiic $2«MMMMi, Hayuk Cij^ars, Inc., earned $.325,4W;.n4 for the first six months of 19.37, ecpiivalent after iireferred s for remainder of the rear as jcainetl duriiiLr th<' first six months and that Bayuk now has in its warehouses tohar-co suffieiont to take care of the en- larired production for a [jeriod of more than two years. The Tobacco World ESTABLISHED 1881 LIBRARY RBCBIVBD SEP 3 1937 1937 In This Issue A. JOS. NEWMAN HEADS BAYUK CIGARS FOLLOWING RESIGNA- TION OF HARRY S. ROTHSCHILD CIGAR WITHDRAWALS DECLINE IN JULY WHILE CIGARETTES AGAIN FORGE AHEAD WITH INCREASE DISTRICT OF COLUMBIA TAX BILL WITH MILLER-TYDINGS RIDER IS MADE A LAW BY THE PRESIDENT TOBACCO MARKETS ABROAD REVIEWED BY DEPT. OF COMMERCE THE TALK OF THE TRADE HoBART B. Hankins — tditot Associate Editor — John Cleary A-Si-.; ■*^«»^,.. * k\ -«*«" It m:^: THE TOBACCO WORLD Vol. 57 SEPTEMBER, 1937 No. 9 ■M|1III,K cinai' i>!.">7, nutpul, it tVll l).'iriii(l tlic July, VXM\, Huuri's 1»\ alnuit oin' aii«l uiu'-(|uait('i- \\vv cent, nr aliin)st six inillinii ciuai^. < 'la>> A drcliiicd iiinn' ihaii four iiiillinii and Class (' ucaily two inillioii, which at'foinits for the tliHTt-asc < luai- withdrawals in both the IMiilippine Islands and I'uei to l»ico for -Inly, 1!'.".7, are well ahead of their ,lulv, ll».'!(i, liunies anil also show an ineri'ase over their .hnn', 1!KI7, prnduetion. { 'iuareite pioihietion fn ahead of July. l'.i.'5r., and nioie than a billion ahead ef Jmie, 1!>:;7. Kor the first seven months nf th«' calendar year ciuarett*' withdrawals irained .iliiiost six hillion over the lii-t sevi'ii months of the raleiidar yeai' of VXM\. The iir;>winu jMipularity of tho «hort Ptnoko seems to have Imm n rethet«'d in tlie Little ( i«i:ar division of luhacco iirciluit-, a- thi> branch of the inilustry shows .1 uain for the lir>t .-even month- of this year of more than l-» per cent. Sniokinu tobac<'o and >nutT >< cm to be tlie lairuards. XKW Old (lold cartoon contest is l)ein,t!,- launcheually follow the receipt of the (liristmas })ills. We may anticipate that the cigarette withdiawals foi the caleiuhir vear will reach some dizzv fiL!;ures, to say nothiiiir of the total sales of Old (lold. Tins contest re»'. This will ease up the strain on the dictionary and encyclopedia printers and uive the att(»ndants in the public libraries a chanci' to catch n|t with the fall housecleaninii:. It will also help to biinhten up the comini^ weeks for the postmen who have been vacation- inu and I'cstintc their weary backs and tender pedal ex- tremities. Postimister (Jeneral Farley will also smile and rub his hands as he watches the climbinji; sales of I JOS tagu stamps. ^sm i1» Vw- ^^<^ ^ Copyright 19J7. Liccift & MvMi Tobacco Co. ...keeps the pipe cool ^ the stem clean the smoker ^ap/> -^■•m' -<1" ■0ltt\ ^T *^BS|KTTKiiKI) conditions in Puerto l{ico which IBl already ranks MM<.nd a- a purchaser of ciicar- U^j ctt('< !iianufactured in mainland Inited States, " is H'llectcd in fiuuro just released by the I Hcrto Hican Tra>c>- -ion incrca <»l its piircliases of ciirarettes fnun the Mnihcr Country l.').4 pi-r cent, in dollar value and PkH I cent, in VMluine over sueh |iureha-«- for the preced- \wx twelve I lonth period. The N'ander- sp.-n! -::.-'»:».^l»:i for 777,5PU»<^<» t ii^arettes durinjr the past liseal y»'ar as against sk2,I>lh,- '74 fur (>(» art of a gem ral movem<«nt on the island whieh saw iirehnfios of all mt'rehamlise from the Muth«»r Country ar to new hi- ! - Imth in dollar and phy-ical volume. I uerto Pico spent a total of $-H>,2t»7,55I» in continental I iiited States tlurinir th»» past li- a-nr, an increase of I' per iMiit. «»ver the previon- txseUa. »nontli period and the bef4t Khowinir In Hixteeu years. In physical nlinne. Island bnyinir soarecl tf» an all-time hiirh, PJ per lit. al)ov»' tin' jirevions peak. While the purchasiim power «af the island i» lari^n-ly ■ . pemlent on the sale of it^ principal product, snirar, anv other factorn entered into the enrreiit imprme «iii inclndinir hiirlnr wajre hveU. a mild building H,in and the «levei substantial trains for the first four mo!i!hsof the calendar year for both products. in the months of January to April, inclusive, ci- L'ai consumption increased more than 7 per cent, over th.' same months in 1936, while cigarettes increased 5 per cent. Ciirars increased 8 per cent, in value ami ciirarette- b ]>er cent. The comment is made that there ia an increasing preference on the part of (ierinan -mokers for ciifarettcs insteatl of snutT ami smokinir tubat'co. Apjmrently the women have contributed some- what to the growinu: denumd for ciirarettes as we noted tlie othiM- day a news item t(» the etTect that the (lerman women had been warnetl by Herr Hitler not to smoke until they were past fifty. The reason given for this ofVicial instruction was that women who smoke are liable to have sub-stan'J4, was eh'cted to the presith'ncv of the corporation, foUowinu the i'e>.iiination of lIan-\ S. l\otliscliihl, wlio ha . h.'kl tiiat ollice since VXV2. All of which ii'oes to piove that the story l»ook> so popuhir in the ]»ast century concerning' tho rise to pi'oniinence of the youth who woiketl hard to olttain an ohjective, wei'e not without a foundation in fact. Mr. Xewman is a man wIjo has only recently hui of successful salesman- ship and e.\e<'Utive elTort. Born in Kaston, I*a., lifty- i'our y«'ars auo he received a hiuh school etlucation and then went to w, llMl, the Tnited States Suprem*- i'ourt handiMJ down its famous decision orderinir tlie iliss(du- tion of the American Tobacco Company as then eon- .stituted. In the reoriranization which followwl, Mr. New- nuin foun takes this oppoitunity to wish .Ml'. Xewman continued success in his position as Picsident of the company for which he has M'J, to bi'come the h«'ad «d' your Com)>any, it was with the understandinir that wln-n the Company, alonu; with treiieral busiiK'ss coinlitions, reached a stable position, I should be free to H'siirn. "Due \(t the loyalty and co- operation of this Board, the Ofhct'is and the ('iiiployees of the Company, the condition »>f Bavuk todav is su«*h that I have no hesitancv in statinic that the objectives desired when 1 joined this ( 'ompany have lontr siin-e Ix-en rea<'he«I, and I now request the Hoard to relieve me of further responsibility as Presi- dent. **Vour Company to.'!J. he assumed a responsibility that oidy a horn leader woidd attempt. But with A. doscph Xewman standimc firmly by him, a most remarkable business structure has been erecte stll him — let nothing damp- your (|i termination to SELL him. am (lUlNG to sell you' is the lental slogan that repeats itself in 3ur mind like a trip-hammer" — rank Tiufax. I The fnllowing came to Phil from lorthtrn New Jersey signed I iNOW '1. .M. SMART, a salesman, lid hv an old car, the old car httldn't be an old car while it is fill afually a new car. In other rl . ,w often do you have your ir prn(„rly serviced? Every 10,000 Jcs or .very l.OM miles? An.-., ^h0^> m Itt I One f it ! "an ti fen . ApHiii ItCltluli cit'a ' a "hard competitor?" '-—a fellow-salesman with ave an even break unless I nil betki you to it. •f Phil's nooslooths reports - more dealers at summer displaying Five- Packs 'iri^j previous years. Nice Phil . . . we cigar sales- ^e a little pat on the back. - the above, if lots of smok- ' lying Fi%'e- Packs at their orta, maybe some of them been sold a box of 50 Ix'fore they went on their Sell Five-Packs. but also * by the box. WHEPE CAN I GET IN TOUCH WITH THAT OOD GASTED GOOF OnO NOEBETTER ^ HERE'S HIS ROUTE UST THAT JUST CAME IN. SAYING WHERE HE WILL BE YESTERDAY / "SALES-DOGGLING" or How Not to Sell— No. 12 0^:1^ D.B.L ri!fri'*^-«A»4irUK C36ABS DIC.Hm» *■'■*•• ««*m •fpm i^sii III 1 1 laer otto Noebetter returns to his own fireside after his **two weeks up state trip" ... He is hungry and tired, as usual, after work- ing "like a dog," as he expresses it. He wants sympathy and a nice juicy steak — and Lotta gives him both! OTTO: Hello, stranger, old girl, how have you been? LOTTA: "Stranger" \& right! I'm not asking you HOW you've been but WHERE you've been? OTTO: Away from home two weeks, and the loving greeting is "Where've I been?" Well, 1 wasn't home, was 1 . . . that's one place I wasn't. LOTTA: Your Boss evidently thought you were, and when you're such big joy to me when you are home, 1 didn't know whether you were or not. OTTO: WTiat do you mean that the Boss thought I waa home? LOTTA: He sent you three tele- grams here and two special de- livery letters ... I forwarded them to you where I thought you were. OTTO: Why didn't he get in touch wnth me direct? Didn't he know where I was? LOTTA: You're asking me! Did you send in your route-list show- ing telegram and mailing ad- dress? OTTO: Yes, I guess I did but it didn't go off until Wednesday . . . chances are he didntt get it until Thursday. 5-PACKS HIT NEW HIGH! Bulletin news sleuths report that the summer of 1937 is showing an all-time high in five-pack sales, and that more cigars are being sold by the box than at any time except Christmas and Father's Day. And that's good hearing for all of us in the cigar business. We might attribute this satis- factory state of affairs to a number of causes, such as more money in circulation, or more people taking vacations and long week-ends. But we prefer to pin the largest and shiniest medal where it belongs — and that is, on the lapel of the pro- gressive cigar merchants. This sum- mer, wide awake dealers have been pushing five-packs and boxes as never before. Nothing else could possibly account for so healthy an increase in these packagings. We hope you, Mr. Retailer, are one of the thousands of dealers who have felt this increase quite perceptibly in their cash registers. And may we remind you that the summer is not yet over? Labor Day is still to come. And even after that — there is no law to prevent your pushing five-packs and boxes throughout tiie fall and winter. Don't let your customers, who have acquired the quantity buying habit during the summer, forget that cigars may still be bought by fifties, twenty-fives or fives. WISHBONES AND BACKBONES By a Sttletman Some twenty-five years ago I ap- plied for a job. I got to see the boss, but I didn't land the job. However, I got something out of that interview, which has been worth a thousand times more to me than this job could have been. In the course of the conversation, the boss said to me: "Every man has two important bones — a wishbone and a backbone. In ninety-five per cent of men, the wishbone predomi- nates. They are the failures. In five per cent, the backbone predominates. They are the successful men. Culti- vate your backbone." I needed that advice. I guess roost young fellows do. Anyway, I set about cultivating a backbone, and I'm still at it after twenty-five years. _ ,. i . Yes, backbones can be cultivated. gram the Boss sent direct to me | j j^jow. this afternoon. He wants me to wire him where you are . . . I'll LOTTA: So on Thursday your Bo.ss knew where you were go- ing to be on the Monday, Tues- day and Wednesday before the Thursday! That was fine ad- vance information for him, wasn't it ? Suppose he wanted to get in touch with you Tuesday . . . he'd have had to wait until Thursday to find out where you were Tuesday. Don't you think it is imi)ortant and to your own interest for the Boss to know where you are each day? OTTO: Maybe it is and maybe it isn't . . .It all depends upon where I am and what he wants me for! I'm supposed to be in Jonesville tonight. By the way, where did you send that mail and those telegrams? LOTTA: To Jonesville where I thought you'd be tonight. OTTO: Dumb as usual ... I ain't in Jonesville, am I? LOTTA: Tell me just where you are, Otto? OTTO: I'm HOME, ain't I? LOTTA: Now that I know where you are, I can answer the tele- tell him you're home. Shall I? OTTO: NO! For the luvuvmike NO! Wire him — ^wire him;— oh, wire him I don't know where I am at. LOTTA: No use sending such a wire ... he already knows that ! Phillies (BAYUK PHILADELPHIA PERFECIt» HaTana Ribbon Mapacuba Charles Thomson Prince Hamlet BAYUa BRANDS BUILD BUSINESS TIGHT BINDING District Of Columbia Tax Bill Law President Is DisiAeased With MiUer- Tydings Amendment Attaehed As Rider ]\K PrcsiiU'iit has siuiu'd \\\v District of Colum- l>la tax hill, to which the so-cailcil Millcr- Tvdiiius l>ill relative to contracts stiimlatiiii*' iniiiiiiiiini resale juices »|Uote in pait I'l'om his state- ment as puhlished in the daily piess: "The country will recoiiuize the uid'aiiness of i»lacinu any I'lcsldi-nt in the position of haviniuj t<» disa]»piove a major hill just hecause an ex- traneous rider has Iteen attached to it. \u tlie present case, I have no hesitation in appi'ovinu' the tax leuislation foi- the Distiict of Columhia, l>ut 1 have distinct hesitation of appi'<>vini^ the rider which weakens the anti-trust laws." It will he recalh'd that sometime au«> the President addri'ssed a letter to Vice-President (Jarnei" request- tin.u that the Semite withhold consideration of the then pendinu TydinLjs Bill, in which he stated in part : "The present hazard of undue advances in price>, with residtant rise in the cost of livinir, makes it most untimelv to leiralize anv competi- tive or market inir practice calculated to facilitate increases in the cost of numerous anil important articles which American househohlers, and coii- 8Uiners generally, huy. • ••••• "Since We >^eein to he in a ])eriod of risin*? re- tail jirices, this hill should not, in my jmli^ment, re- ceive the c*onsidei"ation of the Coniriess until the whole matter can he more fully explored. . . . '* Generally Ppeakin^r, this ridi-r, the full text of which is set forth helow, amends the Pederal anti- trust laws so that contracts and aureements stipu- latinu' minimum resale prices, which are similar \i\ contracts and aurei'ments that ai'e lawful as ap- plied to intrastate commeice a»"e not to he regarded as illegal umler the Federal anti-trust laws. To tlate, state statutes, modelhMl usually after th«' Illinois ami California Fair Tiade Acts which were upheld hy the United States Supi-eine (V>nrt, have heen enacted in forty-two states. The six states that have not enacted such legislation are Alabama, Delaware, Mississippi, Missouri, Texas and Vei niont. Text of Millkh-Tvuinos Amesomknt The following is the complete ti-xt of the Miller- Tytlinus ri- ments presi'iihing minimum prices for the resale of a commodity which bears, or the label or con- tainer (d' which beais, the tra() with only Classes 1> and K staH(lill,^• in the plus {'olumu. Production in Piu'iio Ixico and the Philipiuno islands show an increaso as they did in June of the current year. Ciuars ])roduced in the United States decri»ased 1.24 i)er cent., although the total volume for all classes was ureater than in the month of ,Inne of this year. Cigars from the Philippines totallcjl 15,587, 10I>, which indicates a gain over July, IJK'O, of more than half a million cigars. This was principally in Class A, while Classes P), C and 1) also made small advances. Puerto Hican cigars in the month of July, 1!>.'57, were moie than 4nn,(i(l(l greater than in July, 1 {>.'»(). There was also a heavy increase over June of li>."»7, which is accounted for very laruely in Class A. There is no ]>rodncti(Ui recorded for Classes 1) and K. Ciuarette witlulrawals in the United States for the month Of July, 1IK57, totalle.'h, Cla>s A cigars failed to equal their July, 11>.'><), output. The decrease amounted to only 1 jier cent., howevei-. The July, 11>.'>7, ])i-oduction amounted to 42."],551,(H>5 cigars, as compared with 427.S4(i,41r>. These figures ari', however, an imi>rovement over the .June, l\Ku, figures, in which month 414,124,140 cigars were withdrawn for c(uisnmp- tion. Class B cigars in July, VX)7, stands in the plus col- umn as comjiared with July, 1I>."»(). The percentage gain is impressive, although the volume harely reached .5,( H M >.( MK ) for the month. The protUiction is ahout the same as for the month of June, VXu, which also sliowed i\ high percentage of increase. In the Class C division July, VJ'M, figures sliow a decline .'>(). June, 11*37. withdrawals of Class C cigars were 5,(HM).nnn irreater than July, l!Ki7. The .June increase in 11*.;7 as compared with .June, 11).%, was nearly 7,(M H»,nn(i cigars. Class D cigars fell off nearly 10 per c€mt. in July, 1907, as com|)are'>7, output. Only sliirhtlv more than .*>.(MM).(MMI ciuais were withdra^^'n in July. VXM. While less than 4iMi,(HHI cigars were withdrawn in Class E in July, 11).'>7, this is sliglitly more than in July, 193r), ami ])uts the cigars in this bracket in the plus column. The volume is somewhat less than in June of 1937, which also gained over June of 1 !♦.*>(>, Cigar withdrawals for all classes in the Unitt'd States in July, 1937, a- com|)ared with July, 1936, de- creased about r),(MM),n(Mi, although as compared with June of 1937 there is an increase of more than 4,r)rM),(KK). Withdrawals in the Philijipine Islands totalled 15,587,109 for July, 1937, which nuirks up an increase of 3.61 per cent, over July of 1936. The volume is also greater than June, 1937. Little Cigars, with a prfMluction of more than 17,4(Hi,(KK) in July, 1937, made a fractional gain over Julv of \\KU\. The volume is less by nearlv 2,000,001) than the (Uitput for June, 1937. Manufactured tobacc(» for July, 19.'!7, fell behind the July, 11>36, ligures by nearly 1,500,000 juinnds. The pi-oduction, however, was nearly 1,000,000 pounds more than in June, 1937. Cigars: Class A— rnittti .stitti- .... I'mrtn kicu I'hilippinc I>Iaiuh July. 1937 423.551.095 5.(U.?,()li> 15.491,875 + + + -1- + + + 4- + 4- 4- + m Increase or Quantity 4.295.320 3(.2.285 471. (.10 Deer east Per Cent. 1.00 7.7m 3.14 l\>tal 444 ()^(, ;,S0 3.4<. 1,425 0 77 Clas> P.-- In-tiHl .States . . . . Puerto kic«i Philippine I>laii 5.052.597 209. KM) S7.(>27 520.930 42.550 46.647 11 5n 25 55 Total 5,319.324 610,127 izm Cla>^ C I'liited States . . . . Puerto Rico Philippine Island* 44.210,158 59.h50 19,(.06 1.848.378 10.450 7.052 4.U1 • • « • Total 44,289.414 1.830.876 3.97 Class D— liiited State'- . . . . Puerto Hico Philippine Islands 3,326.021 17.97'. 341. IW 17.275 9.M • • • * Total 3.343 997 323.834 88^ Class E— I'nited States . . . . Puerto Rico Philippine I -lands 349.395 ""is 5.369 ""m 1.5f. Total 349.420 5.389 1.57 Ttnal All Classes: United States . . . . Puerto Rico I^hilippine Islands 476.489.2fWi 5.282.3M 15.587.109 5.958.5U8 415.28S 542.Cj04 1.J4 8.55 3,61 Gran Rico I'hilippinc Islands l6l.7fW 20.(KM) 10.2M ftO.OW 5 '-5 75.1 J Total 181.7(K) 70.2TO 1- ^'■ Snuff (lbs.): All l'nitc>iu'(l to tin* trade l>y the Tobacco Mer- chants Association. All classes of ciuars manu- factured in the I'niti'd States .show an increase ranuinir from a uain of more than 4 per cent, in Class H to over l2S per cent, in Class K. (>nly manufactured tobacco and snutT declinetl in this seven months' period as eom- pari'd with the same period in VXU). Cigar production is up almost O'- i»er cent, or in volume more than ls;!,(l(HMMHI. The .Inly, 19.S7, output brouuht the seven months' tiirures above the three bil- lion mark while tlu' ciuarette withdrawals have passed the tiuure of JKUXHMHHMKH). Clas> A ])roduction is nearly IblMUHMMH) ahead of the com]»arative tiuuies for !!>.'>(>, with a total of 2,68r),nu( ».( H M ) for the seven months of the current year. It i>- very evident that the manufacturers of products in this class are winninu' new smokers juiluiui^ by the increase in volume, plus the inference that very prob- ably the old Class A smokers are smokinsr more. The seven months' withdrawals for Class B are sliirhtly more than 2J>,n(M>,(M>0, which is an increase over the first seven months of 1*K5(I of somewhat more than l,(MMi,(MKi. Considering: that this covers more than half a year's jncKluction, it is not apparent that this classi- fication is making: very much proi^ress. So far in the first seven months Class C has run more than lMM' maik. This is a gain of almost .'> per cent., and with the statistics for the remaining live months still to be reveale36. In the fisral year the Cla>> K uain was almost 17 jier cent. It is vim'v inter- esting to watch the progress of ciuar withtlrawals in this bracket. It indicates something tliat has to do with the (expenditure of money for high-class merchan- dise, as well as the fact that there is a group of smokers who have the <*oiii of the realm in sufticient rpiantity to be able to gratify their taste for the finest brands. Cisrarette production was more than !>:'.,( MMMKK),n(X), an increase n\ei- the sauM- jieriod in 1936 of almost 6,(MMMHMMM). This would seem t.i indicate that the cigarette is going places and that this jiroduct, ai( M ),( M H ), while to date in this (dl ( udar vear their output lias already increased bv more than 14.0(MMin(i. to Apparently the cigarette campaign has cut into the l)il>e-smoking habit, as manufactured tobacco with- diawals droj>i)ed moie than five and one-quarter mil- li«»n i)ounds up to August of this year. Considering the fact that smoking tobaccos are mostly sold in units of ounces, this indicates a severe decline in custonu'r de- mand. Cal. Yr. 1937 Quantity Per Cent. 1st 7 Mos. Increase or Decrease Cigari.: Class .'\ — Initfcl States 2,085,;>() 1.880 + 159,5(18.935 Puerto Rico J1.33(),t)6() -j- l,l6l,330 I'hilippine I-lanlands Total 20,441,592 + \2iy2i + 20.565,319 + CIsM B — I'uited States . . . , Puerttt Rico Phili|)pine Islands Total Total .Ml Classes: Inited States ... Puerto Rico .... 2.08(),049 -I- 6,645 -f 2.092.094 + 1,308,405 21,085,360 161.500 36.804 21.283,064 939,304 95,546 1,034.850 460.739 4,460 465.199 Philippine Islands < Ir.'oid futal . . . Little Cigars: I'nited State* , . . . Puerto Rico Philippine I-IamU Total Untied States . . . . I'uertn Rico . . . . . PhiHppine Islands I aryt' i igarettes: I uited States . . , Puerto Rico Philippine Islands T..tal SiHiff nil- ): All I'liitcd Statts 1 obaccu Mtrd. f 'Iw ^■ I'nited Stat Philippine Islaiiih Total . 3.019,291, .W2 -f 183.186.<.12 22.441.060 4- 1.440,730 94.88 , i'jsj SPRUCE UP Your Cigar Box with SPRUCE LUMBER Newest and Best It*s Brighter - for the Eye It*s Lighter - for Shipping It's Better - for the Cigars It's WOOD SPECIFY SPRUCE UPTEGROVE LUMBER CO. 15 Washington St. Newark, N. J. Cigar Box Liinilirr for 6t years EMahlUhad 1886 "BEST OF THE BEST" Maituiactured by A. SANTAELLA & CO. Office, 1181 Broadway, New York City FACTORIES Tampa and /f#p West. Florida AUTOKR AFT CIGAR BOXES Boite Nature Cedar Cheste Novelty Wrapped Are Outstanding In Ouality-De sign-Cost AUTOKRAFT BOX CORP. Lima, Ohio ( hicago. III. Detroit, Mich. llellam. Pa Hanover, I'a. Philadelphia, Pa. Wheeling, W. Va. PERIQUE TOBACCO CROP BELOW AVERAGE IxOWKh'S of l\'iitiiu' tol)a('('<) in tlic .small coiii- niunily of LutchtT, Louisiana, which holds a world monopoly of thi' sm(»kini»' "spice,'' arc taking l)ains this year not to lose a sinj^le pound unnecessarily in the curinjj^ process. They an- ticipate substantial prices because of a curtailed crop. The harvest, just ccmipleted, pi'obably will yield sliuhtly more than lM)(),(KH) pounds, accordinij: to ('hri>- toplie Ikoussel, who c(»ntrols about two-thirds of tln' l!».'i7 croj). Normal production, he says, is about li(K),(M)() pounds, with bumper crops yieldini^ as much as 4r)0,(H)() jjounds occasionally. Current prices ranice from .'JO to .")') cents a ])0und, acc(»rdinj4' to lioussel, although active biiUliiii^ for the !*>.")7 output has not started yet. IVrique })rices in the past have ran^i'd from as low as in cents a ]H»und to as liiiih as $1.7.") a pound. (i<»vern(»r Richard \V. Lt'che and other meml)ers of the Stale of Louisiana oflicial family are joining- with the 8t. Jann's i)arish farnuMs in celebratinu: 1!).'»7 as a "uood year" in the i\'ri(pn' industry, and takiui^ part in the ti'aditional harvest festivities. Insects and excessive rainfall caused tlie reduced Periipie crop this year, accortlinic to Houssel. rile toltacco will not be reatribution until next Marcjj, ninin <'om|>letion of the secret curini^ jiroc <'ss known only to a snndl group of farmers hereabouts. The process has been handed s, and to a mysterious quality of the alluvial soil loiind only in about one thousand acres of the St. James parish surrcninding Lntcher, Louisiana. AMERICAN TOBACCO RENEWS ''HIT PARADE" "Vour Ilii Parade," >iH>nsore" tat her wa- mustered <»ut with the rank of colonel. Soon after he enjctt|?ecl in railroad eonutruction in the W<'st, and later with liis family .m-ttled in California, where he remained until his death. He was a resident of that State for >ixtv two years. He lived far l»evond the three score antl ten as .m*. ft forth in the ninetieth chapter antl t«*nth verse <»f the P»ook of Psalms. All wlu) knew him lield him in deep atTiH-tion and r«'^p( ct, and his cleat h is mourned by a hgion of relativt's and fri^•nd^.. The interment wa undei the au-pi<'es of the Veterans of Foreign Wars. To hill lioii **Dave,** whom w« have known .ho long and whose friemlship we have enjoyed throughout these many year>, we extend our sincere sympathy in ft » • I ft liis hcMir of bereavement. Thf Tobacco World POPULARITY! DILL'S BEST and MODEL SMOKING TOBACCOS PICK AN' PAT IN "PIPE SMOKING TIME'' EVERY AAONDAY NIGHT . . COAST TO COAST . . COLUMBIA NETWORK "ARE YOUR PIPES FILLED AND LIGHTED?'' POPULARITY! k *K* m tr BAYUK TO SIGN N. Y. FAIR TRADE LAW AYCK C1, to say the least, mere pro- ( la^tination. Stipulated resale prices by the manufacturers will not stifle competition but instead will place competi- tion upon the slnndders of those who shouhl bear it without athling to the already heavy burden of th(» n-tailer. IJeal intrinsic valno should he the yardstick of product aeceptancy by the c(»nsumer but n product which ecause its value has lilt II enhanced to the consumer at the sacrific(» of re- tailer^' legitimate profit-return is the product from which rr'tailerH have desired the protection now pro- viiled by the Fair Trade Act. To this protection, Bayuk believes they are entitled. However, retailers shouhl not, in Bayuk 's opinion, 1m'. Minos unduly impatient or exjiect a full correction of tli< price-cuttinir evil overnight . . . the manufacturers also have interests to protect and should be allowed ai! hie time to effect desirable changes without the harm that hasty action could arouse. I T'nder X. H. A., certain price adjustments were Tiiadc that tende6 ill the Merchandise Mart, featuring among other oiled -ill products, tobacco pouches. Miss B. A. Martin will be 111 charge of the office. out HIGH.GBADE NON- EVAPORATING CIGAR FLAVORS Make tobacco meUow and smooth In character and Impart a most palatable flavor rUTORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands BKTl'N. AHOMATIZEK. BOX FLAVOIS. PASTE SWEETENEKS FRIES & BRO.. 02 Reade Street. Ne>v York SCHLEGEL LITHOGRAPHING CORPORATION \ BROADSIDES COUNTER / \ BOOKLETS DISPLAYS / \ LABELS r SCHLEGEL BLDG. / CARTONS / WINDOW \ 374-380 Second Ave. / CAR \ / DISPLAYS \ NEW YORK / CARDS \ / DIRECT MAIL \ Algonquin 4-9226-7 / POSTERS \ CIGAR BOXES T«i *^M«te *mn Istablishrd Uff* iqc/^g«co •sf-»w tmn tf wmr. **A business that isn't worth advertising ought to be advertised for sale*'. ts Tobacco Merchants' Association Registration Bureau, ^tVyoRK cm Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A— An allowance of $2 v chants' Associati. a on each rctii Note B — It a report on a sc;. than ten (10) titles, but less I'm Dollar ($1.U0) will be ni.ide. li i: (20) titles, but less tiiaii thir!; ($2.0U) will be made and su an lie made to members of the Tobacco Mer- '. title necessitates the reporting of more •.c (21), an additional charge of One .lis the reporting of more than twentf .1. an additional charge of Two Dollars cliatge of One Dollar ($1.00) will be made for every ten (10) additiunni tit Us i:ii. essarily reported, NEW REGISTRATION LESTER SQUARE:— 16.632. i • . -antti'^ ami t..l>:RHu. C. A. T(.tncr, lUilYiil.'. X. \'., juh .: TRANSFERRED REGISTRATIONS CELEBRATED BLTTE TIPS:— n.n4n I, ', , \V..rMK For 1. mr tilliT tubics. Ktui !•> I . M. 11. to, l!rr- lin. I'a. Transferrc.l t. v >•.. lv*.il Luiii, I'a., Augu^t 7. l".v. GARCIA SUBLIME:— 30,507 (I \\or!,I). I or c iL4ar>. Ktu- istcnd Octohir Ml 1914, by htetlcn.^, J^>m■^ i'v ( o.. Ww \ ork. X. \. ThritUgh iiK->iu !r.ii!-fir- nrdiiirt'el !i\ TI I'. Iranklin iV Co., (. lii- cago. III., and r i ' ;. r v\ ( .>., Inc.. Red Lion, Pa.. Aiiuii-t 12. 1 ^^,^ H. B. FRANKLIN .%: COS BANKER'S SPECIAL:— 45.135 (To- bacco Mcrclia:; ^ 1 or all tol.a lo prod- uct>. R«.gi>tcrta lJi.t.i.u.;iLr i<. h\ !l. H. Franklin vv Co.. Cliitauo. III. Transferred to 1. ■ ,s. r iV ( o... Inc.. Red Lion. I'a . .Xti^ii^t 12, l'^.-7- CIGAR BAND HOBBY CONTEST JUDGES MAKE AWARDS FOR SECOND PERIOD Mrs. Martha .Maiiiiliiir nnri >rr«. lltlcii Watt- Sflirt'ilH'!', twn ot* tile Judm's t»t' tlii' Ciuar IJaiul Iinlil»\ Contest. Ill* t Tu«'-.»lay att 'Iihuhi. Aiiuiist 'J4tli, at tln' ofliet'S of tlu' huaid to -ohit the \vil!li<'i> ol" tlif sccoinl period of tilt' cniiti -t whii-h tiTiniiiatt'd Anuu««t l")tli. Many liinidrods nf bonutifully dot-mat* d ."»<», r«'lof A. Scliin-ider. loy Tity, X. ,!.; L'd juize >'2'), Kdward W. Curtis, ir)21 S. Stat.'' Sir • .t. Syraeu--. X. V.; 'M ijrize — $15, Mrs. Om-jm Awo, (H ( nvoii St root. HrtMiklvn, N. Y. : 4th prize — $UK I'alph L. Banci.dt. !',r..\vii> Mdls. X..I.; ."3th prize — s.'), Ih no .Shellhainef, 17i:» Lineuin Avenue, Northcunpton. Pa.; *ith prize— >;>. I']diia AtUei-, i'A') W. 183d Street. Xew Vnrk. X. V.: 7th prize — $^^ Blanche Joseph, 801 West End Avenue, Xew Vnik. X. Y.; 8th priz.e — $o, Mrs. IT. I*. Walton. Till lierimiido Stro't, Mein|)his. T.nn.; i»th prize >.'>. Ahraliain Sultunik. 433 AVilliani Street, l*»utTah., X. V.; Inth prize, $5, Mr.s. Don Ta>l«>r < 'oinhv. 'X) Morninir-ide h*oad, WorcoHter, Mass.; iltli i»rize. s.'). .Iran All-n. .'jspj ;>2d Street, X. W., Washinirton. J). C.: ll^th priz. <>, \\i>. A. C. Xel- son, 642 I) Street, X. K., Wa-hinuiMU. I). <*.; ]'Mh prize $'), Le-toi' M. l>(»laildoi-, pJJJi X. 'reiiiph* Avenue, In- dianapnli.-, Ind.: 14lh juize -.'». Xli^. I'oitha Lnren- zen, 1015 Miehiiran Street, Uslik(»h, \\ i- •. The third and final perind tt\' \\n- rontest terml nates Xoveniher ir>th. At that tinie, the judges will not only select the %vinners foi that p«'ricKl, but will also award the ^rand prize of a ti ip to Bermuda ti = -~^R JOBBERS ^"" pRtSH REYNOLDS METALS COMPANY - 19 RECTOR STREET - NEW YORK \'ol. 57 OCTOBER, 1937 No. 10 HE proposal of Si'crctary Wallace of the Do- l)artnient of Airriculture t<> reduce the 19.')S aereat^e of the to))aeeo crop as sui;u<'st(';JH, as comimred with l,r)9(MM)0 in |!i;5<;'and the average of 1,S72,(M)() from 192S to 1933. September 14th and loth farm leaders, rc])resenta- tive of State extension services, State agriculture com- mittee men and State executive oflicers of the AAA, 1 Id a closed meeting with farm leaders to discuss the 1)1 oposition. It is understood that under the memorandum a .juota would be established for every tobacco-i)ro3S was suggested under the Soil Conservation Act anl ill 193S uniler new legislation such as President lujosevelt and leaders in both Houses of ('<»ngress have had in mind. It is thought, howev.-r, the de])artmental momoran- dutn and the conference discussions will tend to show the direction of the wind from the AAA and the agri- cultural leaders, respectively, so far as proposed legis- lation and crop control for 1938 arc concernetl. It was claimed that the acreages in tobacco and other crops suggestetl at the conference would probably avert reiwtititm next year of this year's bumr>er crops together with iwssible ruinous firice decreases. Th© ccmferoes were informed that such decreases would tol- Inw repetition of bumper crops next year. Avoidance of such crofM would be attempted under the tentative plan, in s(. far as such action is iwssible under present law, without compulsory features siich a were included in the Kerr-Smith Tobacco Act and such as has been proposed in new crop control f)lan m the recent session of Congress. The tentative program, it is claimed, w(>uld not in- terfere with legislation to bt- proposed at the coming ^f ^«ion of Congress for control of production, storage • t surplus, loans on stored products, the eveT-normal -ranarv of Secretary Wallace, taxis on excess produc- iiun, control of imports and juices, encouragement of exjjorts, an<),()()() in this fiscal year as comi)ared with apjiroxiniatt'ly :t^42r),r)iM),(Mi() in the fiscal year of 1936. Taxes ]»aid on ciiiarett*' paper was in excess of $1,1()(),- (HMi a> ( ipared with Jfl,2b!>,(HM) in the same period in 193(1. Cigars of all (•la>ses paid taxes in the fiscal year ju>t close7,000 as conipared with $9,U41,U0U in the previous fiscal period. (lass B ciu:ars paid more than .fl(J2,(MM> as against *lH.I(I, a tax increase of about jf :>( M ),( M >( I. The taxes collec'ted on Class 1) cigars in 1936 amounted to $4lO,S(;7 while they rose to $442,498 dur- inu the same months in 19.*)7. Class K ciirars contiilnited taxes of S.')!),r)7() in 1936 and in 1937 i)aid $69,47!». Manufa<-tured tobaccos, which include chewing, sniokinu- and suulV, paid $(;i,(i97,(KM» during the past fiscal year a- eompan-d with $62,()16,(HK) in the same months of 19.'>(i. These figures indicate the ctuitinued imitrovement ill the sales of tobacco juoducts with the cigarette branch far in the lead. '( ■( »in)lX< i)l\ the liist I'iuht ni()iitli> »>t tlu' calendar year, (.'i^ar ])i.*»r». All cla^x's t»f ciuars ]ii-odneed in this country are aliead v( the pi'odn<-ti« of last vear. In the month of Anuust all classi's of citiars made in the Tnited Stati-s uained somethinu: mort' than l\-2 ]H'V eent, with Class !> far in the lead in ])ercentai;e iiuures. The incrra>e for all classes in numbers of ciuars was sliiilitly le^s than 7, while manufacturt'd to- bacco rt'uistei'ed an increasi' <»f more than l,*i.'>7,ar. (irill and Tavern Ivpiipment Kxpositiou to be held in the ball- room c.f the Park Central 1 lot el, r>7th Street and Seventh Av< inie. New Vnrk (ity, December 7tli to 10th, inclusive. The tobacco industry is ]»eiiiLj invited to ])articii)ate with a separate seeti<»n set aside for them. We imasrine tliat the eiusine>s with bars. It is our observation that the tapiooms keeji a iitun] stock on hand at all times of tli<» leadinir branack of cigarette> when the "treats" are c(»minLr too fast, than a drink. Repeatedly the tobae< n industry has taken the "liolier than thou" attitu and ciirarette-, e\r. ptins? onlv the (h'fnntelv classified ciuar and tobaecn -tia Broadcast iuir System. The statistics show that the montlis of June, duly and Auu:ust of the current yeai-, in dollai's and cents advert isini:: time purchas«'d, in creased (».") per cent, over th(» same period in liK'KI. It is needless to comment on this advert! si nii: trend. But there is somethinu: to be said about the i)ro,i^rams. Keuardless of the fact that the ])ro,ii:rams ar(^ amouiT the best on the air, their value to the julvertiser is in manv cases verv much deiu'cciated bv "commer- * • I k cials" that are too lonu: and too frequent. Half hour ])rograms usually run three '^commercials" (this beini,^ the term used as we understaiul it, by the broadcasting ell a ins). This is no fault of the broadcast ins: systems, but it is the fault of the advertiser or his a,u:eucy which pre- ])ares the copy for them. Down our wav the vounc:er ireneration seems to be more intelli.s:ent than we are. There are usually two «»r three proa:rams each niirht that we want to hear, and we watch the clock for the time when they fxo on the air. But the younc:er ireneration is ahead of us and have fairlv accurately timed the various **comraer- cials." The result is that we ffct the proerram itself, we know the name of the sponsor, and we do not have to listen to a lon.s:-winded advertisinp: talk every five or ten minutes. Our nciirhhors feel the same way about it. In our opinion the sponsor of a proirram c:ets just as miudi out of it by announcinc: his name and his prod- ucts at the beirinninp: and the end of his time on the air, as he does by wastinc: srood time duriuir his jieriod (which costs prood money also) in tryinir to impress people with facts about his ]>roduct which they already know. We are for shorter and fewer '* commercials." UK lic and the lmn\ press of Eirypt. The complaint is that a cnnsiderable number of smokers in Eirypt have given up ilomestic cij^arettes, showing an increasing preference for eiirarettes imported from abroad, particularly .\merican and F^nglish, thus stimulating the local manu- facture of ciirarettes known as "Kni^lish," which blend euiitains a good portion of American tobacco. Because of the long-stan, which oc<-upy a predominant position in na- tional industries anil are also an important item in Egypt '^ foreign trade, particukir stress was laid upon the grave ilanger which the whole Egyptian cigarette industry is facing on account of a large number of e of Egj'pCs pulation, there has Iwen a sub- stantial inqirovement in the sale of the so-called Vir- ginia inijjorted types, not only because of the flavor, i»ut also on ^^unt of their uniform good cjuality. The Tobacco World [igars are the jd econt> III leal Lrniof(»»">l»^'"P' BAYUK BULLETIN Devoted to the best interests ofthemenwho sell cigars. ,thsu,"n'>29 OCTOBER, 1937 Prepared twice a month HULOFAX fhf Relailer^s Friend) A SAYS Vacation Time was Play Time but Work Time can be Play Time, too, if we really Uke our job! iMaybi your Boss sometimes has heck < f a li.t of trouble tiyins: to fcipliir tlu" illepribility of your hand- ritinir ... if it's an important sub- :t, jiiiiaiis it would be better to |ve yuur letter type\STitten. JBcttt r iri t rid of those "summer Ivi'ltit " ih ill I mention it to him or 1 tht i: " (signed) J. O. D." [Dear J. O. D. In a friendly fashion, your brother-salesman. What bid \uu have had him do if the luatii.n wew nversed? M. r. writes, "While I was away my x.iiaiion, my employer sent a nic letter Iwping I was having tune— fine of him, wasn't it ? " ^hil will bet you're a good sales- in and your Boss a gooU Boss. U drnvf- up to the store In his car n and came out with two ... took one cigar out lit ;' . . . threw the two Five back seat. ii about it? — Phil will gamble his ' this Smoker would not ' igara at one time if :ui to buy 'em loose. .ti- Five Packs! 16U cliTi't need to knock other •king in order to sell ... forget the other »• 01 smokin^^ — boost Cigars! a few more of those at- ' iirnr Smoking Cordially H suitabh? for hanging y^^' ... glad to sei^ ab- wtl; s . . .no advertising WHAT'S THE IDEA-- NOT GIVING ANY MORE CREDIT TV FRANH SLDWPAY ? HE'S A GOOD CUSTOMER -^AND SAFE AS A BANK SAFE AS A BANK IS RIGHT, OTTO. WHEN IT COMES TO GETTING ANY CASH OUT OF HIM HE'S PRACTICALLY BURGLAR proof! "SALES-DOGGLING" or How Not to Sell— No. 14 Maybe .some of us think Otto the poods for which he owes us? CREDIT MAN: You're wrong, Otto — they wouldn't force you out of business — you'd let your "customers" force you out of business. So, if our customers don't pay us, we can't pay our l)ills, and when we don't pay our bills, we are out of business and little Otto is out of a job. OTTO: Me out of a job? You're screwy. I wouldn't be out of a job long, take it from me. CREDIT MAN: What would you do, Otto? OTTO: I'd go in business for myself with no nutty credit ideas Hke yours. CREDIT MAN: What with. Otto? Would you invest your brains or your money? OTTO: Hey hsten, you Vampire, I'm not short on either ... I have as much of the latter as the former. But, say, could you advance me $20 on next week's salary? o^^ U.B.1. Noebetter doesn't know a lot about giving" credit . . . Tune in on Otto letting the Credit Man get a load of knowledge from him on what real credit rules should be. OTTO: Whatdaya mean by turn- ing down that order for Frank Slowpay? Cripes, isn't it tough enough work getting an order without you putting the kiljosh on it? CREDIT MAN: Why do you think we turned it down. Otto? We are not short of stock. OTTO: Don't try to wisecrack me, Tight-wad. The only one reason why I can think you turned it down is because Frank ha.s a pju^t due bill. CREDIT MAN: Don't you try to think of any other reasons. Your one rea.Hon is enough. OTTO: But he'll pay, I'm telling you. Frank is as good as gold. He ain't stuck nobmly yet. CREDIT MAN: Okay, Otto, we think he'll pay up, too — but when? OTTO: He said that maybe he'll pay the next time I come around, but not to come around too soon . . . he's just a little short. CREDIT MAN: Did he sell the the goods for which he owes us ? OTTO: Sure he did. If he didn't, why should he want to buy more? I knew Credit Men were dumb but not that dumb. CREDIT MAN : But what did he do with the money he got for OTTO: I don't think that's none of my business. He owes us some money but he is willing to buy more and owe us more money. Isn't his credit good for a larger amount ? CREDIT MAN: Offhand, weM .say '*Yes", but that isn't alto- gether the point, Otto. It isn't how much he owes us but how long he takes in paying what he owes us. Can't you see that ? OTTO: I can't, won't and don't see it. If you're willing to give him more credit why don't you give him more time. CREDIT MAN: Otto, suppose you Were in business for your- self. You had $100 capital and you bought merchandise on credit to an amount justified by your capital. The first thing you know your capital is spent for merchandise. In turn, let's say you sell $10 worth of merchan- dise to 10 dealers on credit. Now, if in due time, the dealers didn't pay you, how would you pay your manufacturers so that you could buv more? OTTO: Well, if I couldn't pay 'em, I wouldn't pay 'em and if I found out positively they weren't going to ship me, I'd cancel the orders. I'd fool 'em, I would. CREDIT MAN: And then what, Otto? OTTO: Oh, I guess they'd have the hard-l)oiled satisfaction of forcing me out of business. WANTED: A PULLER IN A Cigar Dealer^ s Story A salesman who sells one of the big popular cigar brands dropped in- to my store not so long ago. "How's business?", he asked. "Just so so" I replied. He went to the door and looked out. "Lots of people pass your store in the course of a day", he remarked. "Why don't you hire a puller- in?" "A what?" I asked. ".A. puller-in. You've seen that fellow who stands in front of the Cut-price Clothing House and tries to persuade people to come inside. Well, he's a puller-in." "Quit your kidding, Jake," I told him. "You know I can't afford a puller-in." "Well", he said, "I have a chap in mind who's willing to work from morning till night — seven days a week — for no salary at all. And is he a puller-in! One of the best in the business. If he doesn't show you some real sales you can boot me clean around the block." "O. K., ni bite", I said. "Why does he want to work for nothing? Is he a nut or something?" **No", replied Jake, "he's a window poster. What do you say we put him to work?" After that, what could I say but "yoa"? So I said it. I'm glad I did. One of Jake's posters has been in my window ever since. And is it a puller-in! It has just about doubled my sales of Jake's brand — and has rolled up a nice increase in my total sales. Phillies (BAYtjK PBILADELfBU PERFECTO) Havana Ribbon Mapacuba Charles Thomson Prince Hamlet BAYUK BBANDS BUILD BUSINESS TIGHT BINDING B. F. Belt, Lorillard Head, Passes KXJAMIX L. HKI/r, ]. resident of the P. T.oril- lard Coinpany for the past lifteeii years, passed away after a loiiu' ilhii'ss at his sunuuer resi- dence at Whitetii'Id, X. H., wliere lie liad u'one to recover his heahh, on Wednesday, Sej>teniher l.J. Heart disease was uiven l>y physicians as tlie canse of his deatli. lie was horn Slay 'J, ISO? in Pittsylvania County, Viruinia. He was in liis seventieth year. After conipk'tinu' liis echication he liecanie a scliool teacher, and later enuaued in the furniture liusiness. J^ater In- left the furniture husiness to join the sales orjifanization of the Anieiican Tohaccn ( 'ompany. lie advanced rajudly and becanie head of the cigarette sales de])artnient. AVhen the l'nitey the end of 1911 reoriranization ]»lans were well under way ami Thomas J. Maloney had l)ee«ime presidresident. With the retire- ment of Mr. Maloney in 1924 he was elected to the ])residency of that corp<»ration, the oflice which he held at the time of his death. Executive Vice-President D. 11. Hall, of the P. Lorillard Co., pive (uit the followinir statement: "The P. Lorillard Co. announ«-es with deep re«rret the passiuir of its president, Mr. l>enjamin Lloy7, at Whitefield, X'cw Ilami)shire, after an illness of some months. "Mr. Belt was horn on Mnv 2. ISHT, in PittsvL vania Couiitv, Viririnia, tlie soii of Dr. and Mrs. Hum- phrey Singleton Belt. He >pent Ms boyhood at the DIRECTORS OF P. LORILLARD COMPANY ELECT DAVID H. BALL PRESIDENT OLLOWIXtJ the death of Benjamin L. Belt, j)resident of the P. Lorillard Company, on September loth of \h\> year, a special meet- intr of the board of director-- t)\' that company was held on September 2!*tli to «'Iect his successor. The company has issued the followinir annouucement rela- tive to the outcome of the election : **At a special meetinu: of the Board of I)irect<»rs of P. Lorillard (Vimpany held Sefitember 21*, 1U37, David H. Ball, Senior Vice-President of the Company since 1911, was elected President to succeed I?enjamin L. Belt, who died on Septemlior 15, IJiMT. "Todd Wool, Secretary tjf P. Lorillard Cnmpany, was elected a director of the Company to till the vacancy on the l^oard of Directors eieated bv the death of Mr. Belt. **Mr. Ball first entt'rtd the tnbaeeo business as an employee of Marburg Bros, of Baltimort', Md., and when that concern was acquired by the old American Tobacco Company about six months after its fornm- tion, he became associated with the latter company and remained with it tliereafter in various capacities throughout its entire existence until it was disinte- grated in 1911." home, receiving such education as the schools of his conmumity alforded. i, "At an early age he became a school teacher and later went to Danville, Virginia, where he engaged in the furniture business. He took an active and promi- nent ])art in politics, became a (h'h'uate, and one of the youngest, to the Chicago convention of ISDd, which "ave W. .1. l>ivan his first nomination for the presi- dency. *'His ability as a salesman and his (jualities of leadership attract<'d the attention of those connecte disintegrated under Federal decree, Mr. Belt became a vice-jiresident and director 24, of Mr. Thomas J. Maloney as liie>-ident of P. Lorillard Co., Mr. Belt su<'ceeded him. and has since renuiined presidi-nt of the Lorillard Couj- pany. "On Decendu'r 1."), 19()(), Mr. Belt married Miss Ozite Fleming Cox, of Missouri, who survives him. He leaves also two children, Benjamin L. Belt, Jr., and Mrs, Barabara Belt Haythe. "Thus passes another of the men who have been most instrumental in building up the tobacco industry in this country; and it is not too much to say that no one of these men was more widely known or highly esteemed than Mr. Belt. He will be long remend)ered. not onlv for his achievements, but also for his sterlini! • lualities, to which his business associates and his nmny friends can sincerely testify.'* HENRY ESBERG DIES IN HIS 64TH YEAR KXHV KSliFH(i, former vice-president of the General Ciuar Company, passecl away on September 22d in a New York hospital as a re suit of pernicious anaemia from which he had been sutTering for several months. He was sixty-four vears old. He had not been active in business for some years Imt for a long time had directed his interests to the field of philanthropy in which his name was widely known. He began life in the ciicar business with the firm of Ksberg, Baehmaii iV Co. in San Francisco, the firm founded by his fatln'r, Mendel Ksberg, Following th«' retirement of Mi-. Ksberg, the two younger sons of ^fr. Ksberg joined the firm of M. A. Cfunst k Co., one ot the imiKirtant retail and wholesale tobacco houses in that territory. I- fomied about UMJ) condjining the facilities of M. Stachelberg ^' c<». ami the Esberg-Gnnst Co. This ar- rangement continuetl tor some years until the arrange ment between the two companies was abrogated. Tk* Tobacco World GENE SARAZEN, golf champion: "I've walked miles around golf courses with Camels. They never throw my nerves out of tune." IRENE SHER- WOOD, shop- per:"Noon-time is one of my busiest times. That's why 'for digestion's sake — smoke Cam* els' means so much to me." HERB LEWIS, Detroit ice hockey star: "I go for Camels in a big way. After an exhausting game — extra periods and all — they give me a lift.'" JOANNA DE TUSCAN, fencing champion:"! enjoy smoking so much. WithCamelsI<°«(nsmoke often. Camels don't give me ragged nerves." CAN PEOPLE REALLY TELL THE DIFFERENCE IN CAMEL'^ COSTLIER TOBACCOS ? The Best Answer is This... A0,^ Year in and yaar out. Camels pay millions more for finer tobaccos. And smelters do appreciate the added pleasure this means to them! CAMEL'S use of choicer, cost- lier tobaccos has been the subject of much discussion. The question has often been raised as to whether or not people could tell the difference. The way smokers feel gives the answer! Camels are the largest -selling cigarette in America. Perhaps you, too, would enjoy a cigarette with a richer, cooler taste. Turn, then, to Camels. Smoke them steadily. You'll rea- lize how true it is that' there is no substitute for costlier tobaccos. Costlier Tobaccos in a Matchless Blend Camelt are ■ laatekl*** hivac) of finer, MORE EXPE.NSIVE TOBACCOS —Turk i>h and Domctlic. Miillful bkndinR brings out the full flavor uf these choice lubaccut. TNE CAMNEL CARAVAN now on the ah- with a full -hour sliow! "Jack Oakie College" and Benny Good- man* Swing School"! Every Tuetdajr night at 9:50 pm E. S.T., 8:50 pm C.ST., 7:30 pm M.S.T.. 6:50 pm P. S.T., over WA BC- Coluffibia Netwtjtk. ». n. c. MRS-Vme^llURIlAV, home-maker: "Believe me, I appreciate bow mild Camels are! Cam- eU don't have any *cig« areny* after -taste." mi Va*. FRED McDAN- lEL, Texas rancher: "Me and Camels have been getting along mighty fine for over 1 5 years. I never saw their beat for tastiness." MRS. JOHN W. ROCKEFELLER, JR., society avi- atrix:"! prefer Camels fo r steady smoking. I smoke as many as I please — they don't get on my nerves.'* RAY WINTERS, radio announcer:"Camels suit me— and my throat espe- cially! Can't remember when Camels ever scratched my throat." i«5irjii r. IVS7 Cigars Increase in August 1| Per Cent Nearly Seven Million Increase For Cigars While Cigarettes Gain Billion And a Half ViW ST, VXM, has 1)0011 a ^ood iiionth tor tlio tobacco iiulustiy as coinparod with tho same iiHMith ill ll>.')«i as all tobacco jnodiicts have shown iiieroasos. Class 1» t()i>s the list witli a uaiii of moro than 22 per cont. while Class A wont ahead sliuhtly more than 1 ]H'r cent. Tho total iiicroaso for all classes of ciuars in tho month of Auirust was almost 7.( MM 1,0(10 or i.."),') por cont. In numbors howovor, the withdrawals woio not as irroat as in July 1937. boiiiu loss by abont 24,000,000. Ciuarottos withdrawn for consumption for the month of August, IIK]?, totalled more than i:),ooo,(>00,- 000, an increase t)f moro than 1,()()7,000,000 over Au- gust of 1!>;](). an advance of nearly 12'- i)or cent Cigars from the Philip] >ino Islands in August, 1937, gained over the importations of August, 193(), by moro than 34 per cent, while Puerto Hico for the same comparative months declined almost 4.") poi' cent. The I*liiH])pine cigars in nmnbors augmented their August, 19;>(), shipments 1)y more than 5.000,000 which also jmts them in the jilus column for the first eight months of the calendar year. On tlu' other hand the decrease in Puerto h'ico imports which showed an in- crease for the first seven months is now in the minus column for the first eight months when th« August pro- duction figures are considorotl. Class A cigars in August gainelus column but the total iiroduction was less than 100,- 36. The protluction for August of this year was more than 3,000,000 pounds as compared with '2,741,IM)0 pounds in August, 1936. August, 1937 Cigars: Class .\— Cnitcd States -401.805.315 -f rucrto Kico 2.712.740 — rhilippiiie Islands ... 20.983,640 -|- Ti.tal 7. 425,501.695 -j- ' Class B— Cnitcd States 4.6/8.280 -f Pucrt.. Hico 32.750 — Philippine Islands ... 50.750 -f Total 7. 4.761.780 +" Class C— Cnitcd States 43.026.236 -f Puerto Rico 74.700 -f Philippinc Island> . . . ^,576 — Total 7. 43.108.512 + Class D— I'nited State^ 3.080.909 -f Puerto Kico Philippine Island> ... 72.000 + Total ." 3.152.909 +' Class E— United States 307,168 -f Puerto Rico Philippine Islands ... — Total 7 367',{m +' Total .Ml Clas.c- United States 452,897.908 + Puerto Rico 2,820.1W — Philippine Islands ... 21,113,966 + Gra^ T^ .... ." 476,832.064 + " Little Cigars: United States 14.922.(KK) + Puerto Rico 444.800 -f Philippine Islands ... ........ Total 1 5.366.800 -f Cigarettes: United States .15.097.837.400 + Puerto Rico tj2().m) + Philippine Islands . . . 25,5o0 — Total 15,^,482.960 + Large Cigarettes: United States 163,001 -|- Puerto Ric»i M,000 -H I'hilippine Islands . . . 100 -f- Total 7. 183,101 + Snuflf (lbs.): Afl United States ... 3.009,478 + Tobacco Mfrd. (lbs,): United States 25.351.631 + Philippine Islands ... Total 7, 25,351,631 -H Increase or Decrease Quantity Per Cent. 4,048.010 2,287.9(iO 5,319.915 7,079.9(»5 845.783 83.050 22.717 785,450 1.803.280 67.950 16.214 1.855.016 212,39$ 64,866 :// .193 12.915 " iso 12,765 6,922,381 2,303.060 5,39l.(Mi8 10,010,389 1,782.760 144,800 1.927,560 1,667.642,917 42n.fKW 21,040 1.668.041,877 23,401 20.000 100 43.501 268.M2 1,337,407 1,337,407 1.02 45.7.^ 1.69 22.07 19.75 4.37 4.50 7.40 9.64 AJ'i 4.34 1J5 44.9.^ 34.29 2.14 13.57 48J7 14.34 12.42 12.42 16 31.16 9.78 s.s; Something ew! Manila cigar manufacturers are sending to the market new sizes, shapes and packings to sell at a nickel. These cigars are hand-made, long-filled with native and shade wrappers. They are designed to meet the fashions in cigars and they are more than the money's worth to any discriminating smoker. Tobaccos from the Cagayan Valley, ripened under the mellow skies of a tropical country, cigar filler noted for mildness and free bum, cured and aged under expert supervisions, are used in the fabri- cation of these Manila Nickel sizes. Ask your jobber for the NEW MANILAS, try them, stock them! There is pleasure and profit in better Manilas List of Distributors and Factory Agents on request MANILA AGEN (C. A. Bond, Manager) 15 William Street New York 5.5; Tht Tebccce WarU Ocloker, 193J Cigarettes Up More Than 1\ Billion Cigar Increase For Virst ^i^i yioxKi\\s Of Year Now Approaches Almost Tivo Hundred Million TATISTK^S for witlulrawals of t(»l)jice() prod- ucts for the lirst eight months of tlie caU'iuhir Year liavo JTist hooii rch^ascd l)v the To])acco Mercliaiits Association sliowinu" increases for all excepting- snnff and niannfacturcd tol)acco. The total of all chisscs of cigars produced in the Tnited States hold close to a (> per cent, gain ovr the same months of IIJ.'N), while cigarettes are np 7^^ ]»er cent., or a volume gain of more than 7,r)(MMHH),n()(). Tlie eight months total for cigarettes made in this country is l()S.482.721.7r)4. There seems to he no sign of a falling olV in the amazing demand for this tnhacco j»roduct and in this montli of August alone sales in- creased hy more than 1,()<)7,(M'(),(M). When tlie liuures are revealed for the entire twelve months they will set a record that will re»piire superlative advertising and sales ingenuity to sur])ass in the immediate future, for there imist he a j)oint of saturation with cigarette smokers. The increase for all classi's of lai'ge cigars was more than lJH),(MKMH)n for the period covered, liringing the eight months t(»tal to more than ;U72,7 will be the greatest in a number of years. Class A cigars are moie than l(l.'*,n()0,()00 ahead of their 19,S6 ])roduction and have alreadv j»assed the ^'^,0( KM MM (.(MM) mark. This leaves only 472,0(i(MMin ci- grars f«»i- all of the other classes which indicates that their total increase for the eight months is about 27,- (HKMRMJ, since as stated above the total increase for all classes is about 1 <»(),( HHMHH). In ('la.««s B the output gained just a trifle more than 2,(KKI,(HH) with a total of nearly :U,(MHMM)() thus far in the year. This class seem-- to Ik- sa«lly neglected as is evidenced by the fiLrures. The splendid improvement in Class A cigars which now com|)rises many brands that were formerly in Clas< P, nn doubt accounts for the anaemic condition of this <»nee pmsperous bracket. Class C cigars show an encouraging imj»rovement, now running ahead by almost 2."MMMMH»n. More than .'j25,CK)0,0(K) have hetm withdrawn to (bite. There does not seem to be the advertising elTort iK'liind this class of merchandise .i- nnco exi-ted. Class D is in black ink with a plus sign before it indicating that there is a gradual increase in the num- ber of smokers who want fine cigars and who .... I'uertt) Hici) I'hilippine I -lands 1st 8 Mos. CaL Yr. 1937 . .. 3,UH/,107.195 24.U42..S(M> 115.47M,835 -f + + + + + + + 4- + + + Increase or Quantity 163,55(..945 1.120,0.^0 4.013.740 Decrease Per Cent. 5.59 4.48 3.1 'i) Ti»tal ... .1.226,629,830 166,444,055 5.44 Class B I'nited State- Puerto Hu . • Philippine I -land.- 33.81 (..921 741,550 192,884 2.038.057 34.850 20,948 6.41 ■i'ot„ll 14 •»», t-*" 2.(J*)3.855 0.41 Class C — Cnited .States . . . . I'uerto Rico I'hilippine I>lands .U5..?4*^456 47(..9(M) 12r..42(l 22.888.640 229,450 20,590 7.57 Total 325.952,776 23,138,680 7.64 Class D I'nited States . . . . Puerto Rici I'hilippine Islands 2.1522.501 '.'.'. ' 195.727 1.151,697 ' 160.346 5.15 Total 23.718.228 1,312,043 5.86 Class E— I'nited States . . . Puerto Rico Philippine I-l.in.- I fiited Stat. I'uerto Hit. I'hilipfntie Ulimi- 1.713.2^' 220,000 3.072 l.'^.^'..3'i7 24.050.897 202.184 26.000 3.072 13.38 10" Total 179,256 10.20 Snuff (I!.- i Ml United Stat, s 1.214,708 4.81 T.l.a.... Mfrd. (lbs )• United State- . . . . rhiltf>j»inr Islands 2o3.4.'?o,6l2 9 3.937.658 1 1.90 Total . . . 203.430.621 3.937.659 1.9 lak<'n thereon by the iioard. Therefore, any employers on whom the general law would work an unnecessary hardship with respect to watchmen, nwdntenance and ])ower house men, in- \ iiitory takers and similar work of general occurrence, will help both themselves anetitions will be most etTective if submitted by entire in. been omitted. It niu.st be understood in this connection, however, that a "week" is defined by I; ' -latute a> ".\iiy -eM n lonsecuf; ," ami not a» a calendar L Nuiwah>i.»ii ' 'lu-. limitaiMii, iue iucre.i-»cd flexibility ac- hy this chai^. .ecmlly to contniunus operation industries, '< reeognized. STARS ON THE AIR FOR CHESTERFIELD The Andre Kostelanelz Orchoatra, augmented to forty-flve pieces, will again be presented over the < olimdiia Network under the sponsorship of tlu* Li^- :,' tt & Myers Tobacco Company, makers of Chesterlield ( igarotte8, with operatic and ^ucert stars a- mi» -l soloists. Deem.s Taylor, music critic and com|M>aer, Hill serve as commentator and master of ceremonies, iiid I*aid Douglas n.»» announcer. The new' series will le heard €»ach Wednesdav, beginning Se]>t ember 29th, iromDtofhrmP. M. K. S.f. II HIT PARADE" TO CONTINUE ON CBS Tkt Tobacco WorU **your Hit Parade'* will continue on the Columbia ii'lwork under the .sfionsorship of the American To- i'lccn Company, makers of Lucky St i ike cigarettes, through a contrat't renewal ju'-t annnunced, effi'ctive November tith. The program is heaid <'\erv Saturdaiv : i'Mii 10 to 10:45 P. M., is. S. T., ..ver a' hookup Jf I nety-one stations. POPULAR LEADERS By P. Lorillard Co. BEECH-NUT LEADER VAN BIBBER SforlOf BETWEEN THE Aas 13* pkg. often Monarch O' The Counter KING EDWARD World^i Largest Sellins Cigar 2 for 5C A ture^rirc profit-makcr (or dealers end jobbers everywhere. Keep full stocks on hind. Push the Ten-Pack for large unit sales, quick turnover. JOHN H. SWISHER & SON, INC. C^ar Uanulacturef% . . . JACKSONVILLE, FLORIDA n SPRUCE UP Your Cigar Box with SPRUCE LUMBER Newest and Best It*s Brighter - for the Eye It*s Lighter - for Shipping It's Better - for the Cigars It's WOOD SPECIFY SPRUCE UPTEGROVE LUMBER CO. 15 Washington St. Newark, N. J. Cigar Box Lumber for 64 years EstabliihcJ 18M "BEST OF THE BEST" ^^^^^±^ A. SANTAELLA & CO. Office, 1181 Broadway. New York City FACTORIES Tampa and K»g W»at. Hortda AUTOKR AFT CIGAR BOXES Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Ouality-De sign-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, III. Detroit, Mich. Hellara, Pa. Hanover, Pa. Philadelphia, Pa. Wheeling, W. Va. GENERAL CIGAR COMPANY ESTABLISHES FAIR TRADE ACTS MINIMUM PRICES X MONDAY, Sci.tciiil.or 20, IJKIT, (Joncral Cigar Co., Inc., aimouik'cd, su])})U'nu*iitiii,i!: its state- ment issued OH Friday, Septeniher lOtli, that letters of advice and instruction luivo gone for- ward to independent territorial wliolesalers and to tlio company's wholesale branches in toiiy-one fair trade States designed to ostahlisli simultaneously, etYective as of September ^50, 19.'>7, minimum retail prices under the Fair Trade Acts of these forty-one States and under the Miller-Tvdings Act. ^fho brands atfected are White Owl, Van Dyck :]2's, Wm. Fenn, Little J^obbie, Kobt. Ihirns, Van l)yck Laddies and Van Dyck Operas. Following is tlie seliedule of minimum retail prices (which do not include retail sales taxes) as of Seiiteni- I'er ."tOth, in the States of Arizona, Arkansas, California, ( olorado, Connecticut, Florida, Ceoi-gia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Miniu'sota, .\fon- lana, Xevada, Xew llam])shire, Xew Jersey, Xew Mex- ico, X'ew York, Xorth Dalvota, Ohio, ( JkUihoma, Oregon, Pennsylvania, Rhode Island, Sl \'irginia, AVisconsin and Wyoming: Price Mark Brand \'intage White Owl Van Dyck 32 's Wm. Penn Little Boblne Laddies Xnn ])yck < Jjuras L'obt. Burns Panatelade Luxe Perfecto Grande Van Dvck Bankers mi B(Kt .)(' m Hobt. Burns Coronas 10^ Kobt. Burns Queen; 2 'i:>c Minimum utail Priri 1 $.05 0 .2:: 10 .45 25 l.in 50 2.20 5 .15 10 .3(1 50 1.35 100 2.f)5 1 .10 3 .27 5 .44 10 .88 25 2.2n 50 4.40 KM) 8.75 1 .10 5 .48 25 2.40 50 4.80 1 .1.] 2 .24 ;.r.) g^ 25 50 5.50 While the procedure for signing fair trade agree ments, due to particular legal considerations applyinir to ditTerent States varies somewluit from State t«> State, the company's general j)lan (the procedure under which has been directed liy the company's legal counsel) is to have a number of fair trade agreements signed directly with retailors located in each territory covered by independent territorial wholesalers or by the company's wholesale branches in each State fixiuir the above as the minimum retail prices. The plan has l>een worked out with careful atten- tifui to detail in order that these minimum retail prices nia> be made effective simultaneously in uU of the above-named states. The company hai, in connection with the promul gation of its fair trade agreements, made the following statement : Tht Tpbaceo World POPULARITY! DILL'S BEST and MODEL SMOKING TOBACCOS PICK AN' PAT IN ''PIPE SMOKING TIME'' EVERY MONDAY NIGHT . . COAST TO COAST . . COLUMBIA NETWORK "ARE YOUR PIPES FILLED AND LIGHTED?'' POPULARITY! ''Appreciating the widespread interest felt by to- bacco distributors an>ue por cent, greater than in July. However shipnients to other countries during the past month sulTcred a heavy decline as compared to the July ex- ports. 13 Tobacco Merchants' Association ison Ave. YORK CITY Registration Bureau, nIV^yo Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A — ^An allowance of $2 will be made to members of the Tobacco Mer> chants' Association on each rcKistration. Note B— If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an additional charge of Two DoUara ($2.00) will be made and so an additional charge of One Dollar ($1.00) will b« made for every ten (10) additional titles necessarily reported. NEW REGISTRATION PRIME MINISTER: — 43.633. I'V.r snicking and chcwinp tobacco only. Kiggiu Tobaccu Corp.. New Viirk, X. V., June 4, 1937. TRANSFERRED REGISTRATIONS GONZALEZ LOPEZ:— 40.403 M (.reliant I'or cigar.s. Rtui -tired .'^eptend)i r 27. 1917. ]>>■ h Association), ■i'ph Schnittke, New York. X. \ . Tran-itrrcd t(> Ki>!)irt T.ar-t. Xcw York, X. Y York, X. Y., on July 28, Registered l)y Mo- 1.. hily lo. i*',i~. ( Certificate is.sued that the trade-mark or trade name tly not hcretol'«*re retristered in any n ii~e by Win. 1 >. Alijeo & Co., - ..iul tran-ferred to the registrant and re-transferred to Theodore Lev\% Xtw iwr. LA FLOR DE ALGEO:— 46,629. 1 -r desto Alonso & i > .. ( 'n. ..-^^ . upon presentation nia*le \ ■■• herein specified, though :. of our Affiliated Bureau^, ha- Chicago. 111., for forty--ix > t^ on Tulv 15. l^.v.) HERCb:— 28,137 (Trade-Mark Record). For cigars. Registered March 14. 19o3, by Pef-- < hiinilt & lU-rgmann. N'ew Y..rk. X. Y. Through mesne transi ;uired by Horace Iv, l\i>-t A: Co.. Dal- lastown. Pa., and re-tran>ierred to Clark .1 Red Lion, Pa., on Aueu<;t 3'<. 10.>7. LA CONFESION:— 2,861 -n_'. hv .\p|)olonio P. (.hi .. St I^ouis, Mo. Through mesne iran-ti r- ac cessors to the oriirinal re«i-trant-, to To-i 1 Chicago, 111.. July'21, 1937. T'^Mrnal), For ci- -tock, St. Paul, Paul. Minn., suc- lante & Co., Inc^ NYASALAND TOBACCO GROWER ARRIVES TO TOUR UNITED STATES AND CANADA Edward A. Scale, prominont tubacco grower of Xyasaland, British <'«iitral Africa, arrived in X< w York on Friday, Seplumber o, on tlio M. S. **('ity t»f New York" of tlio American Sonth African Lino. Mr. Seale is on a holiday tour of the Initod States and Canada. In Nyasahuul lie ami twt» otlur |)lanter8 live in an area of approximately 15(M> «»qnare miles, a region abounding with African game, and their only neighbors are natives. Also arriving on the "City of New York*' is Sam- uel O. B. Maxwell, of SalisV)ury, Southern Rhodesia, en route to Richmond, Va., beiuir ns-^ociated with the Imperial Tobacco < '<>. (*f tlmt city. WEBSTER-EISENLOHR TO SUPPLEMENT RADIO WITH NEWSPAPER ADVERTISINO CAMPAIGN Announeenieiit lias been made recentlv to the effect w that Webster-Eisenlohr, Inc., of New York, are now supplementing their radio and niagazine advertising with newspaper space, using at the pn.-^tnt time the New York Herald Tribune ami the Newark Evening News, A dozen n( wspapcr.'- alouir the Atlantic .-oa- board will be used to exploit the " llonrietta" eij^ar, ^4 ^m Classified Column The rate for this column is three cents (3c.) a word, with a minimum charge of seventy-five cents (75c.) payable strictly in advance. "7^iiy^Q^^^!??^.l?^l;'^{!«^fflfief^^^ POSITION WANTED CIGAR SALESMAN COVERING EASTERN PENNSYLVA- NLA and Local Territory desires connection. Large following. Address Box No. 580, "The Tobacco World." CIGAR FOREMAN H.^VING 6 YEARS' EXPERIENCE ON Automatic Machines, wants position. Also instructs beginners. Address Box No. 582. "The Tobacco World." TOBACCO TRADE ORGANIZATIONS TOBACCO MEROIANTS ASSOCIATMW <^M^v OF UNITED STATES ^^^TT^P TESRE A. BLOCH. Wbeelinf. W. Va ......President ULIL'S LICHTE.VSTEIN. New Yirk. N. V Vice-Preiident WILLIAM HE.ST, New York. N. Y Chairmin Executive Commtttee MAI. CEORGE W. HILL, New York. N. Y Vice-Preiident CFORC.E 11. Hl'MMKLL, New York. N. Y Vice-Preildent H H SlIELTON. Washington. D C Vice- President WILLIAM T. REED. Richmond. Va Vice-Preaident HARVEY L. HIRST, rhiladelphia. Pa Vice-Preaident ASA LEMLEIN. New York. N'. V ;•■••.•■.■.• .-..TreMurer CHARLES DL'SHKIND. New York. N. Y Counsel and ManaKing Director Headquarters. 341 Madi»on Ave., New York City RETAIL TOBACCO DEALERS OF AMERICA, INC. WILLIAM A. HOLLINGSWORTH. 2M Broadway. New York. N. Y Pretldent rLlFFOKD N. DAWSON, Huflalo, N. Y Executive Vice- President JAMES C. THOMPSON. Chicago. HI Treaaorer ASSOCIATED CIGAR MFRS. AND LEAF TOBACCO DEALERS lOHN H. DUYS. New York City Preaident MILTON RANCK. Lancaiter. Pa First Vice-President D EMIL KLEIN. New York City Second Vice-President LEE SAMUELS. New York City Secretary -Trcaanrer NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS ABE BROW.V. *« Market Street. Newark. N. J President lOSEPH FREEMAN. 6IS We«t 150th Street. New York City.. First Vice-President 1"RAN"K SOI'.EL. 72 Williams Street. Newark, N. J Secretary ALBERT FREEMAN. 25 West Broadway, New York City Treasurer THE NATIONAL ASSOCIATIONS OF TOBACCO DISTRIBUTORS. INC. E. ASni'RY DAVIS, Baltimore. Mi President TOSEPH KOLODNY. 2Tii Filth Avp.. N>w York. .N. Y !*ecreUry CEO. B. SCRAMBLI.VG. aevelaod. Ohio Treasurer UNITED STATES TOBACCO DISTRIBUTORS ASSOCIATION tOHN F. BROWN President HERMAN H. YAFFE. Mt Fox Building. Philadelphia. Pa SwrcUry RETAIL CIGAR STORE ASSOCIATION OF PHILADELPHIA MORRIS LEVITONE President SAMUEL MACID, OTOl N. Mervine St.. Philadelphia, Pa SwreUry TOBACCO SHIPMENTS TO ENGLAND INCREASE An increasing amount of tobacco is being shipped from Xorth Carolina ports to foreign countries, esp< cially to (Ivi'-M Britain, according to reports from these jjorts. Tliis past week a cargo of 4U00 hogsheads of tobacco, valued at ^l,fKK),th to 2'2d inclusive ( Wednesdav throu.u;h Haturday). Tliere will be exhibits from the tobacco .(lustrv and it is anticipated that thev will exceed in wiiiber those of last year. These annual uatherinus of the traears that a certain amount of tlie bur- den falls on the nuuiufacturers themselves, there seems tn V»e no good reason why the tobacco trade associa- tinns throu«j:hout the country cannot add a few inspec- tors liere and there to see that the letter of the law is lived up to. The industry is liii^ enough to well afford a small asseasnient to see that tlie law is enforced. And we iiM»an by this that the retailers themselves should be willin«r to contribute .some small sum individually, for the employment of some chock-up men. Those retailers who are sellinar merehandise at e tablished prices certainly would not object to a small (oiitribution annually which would -ev A and C accounted for about eight and one-half millions of the increase. The cigarette industry continued merrily on its way and increased its output by more than half a billion over the same month of the previous year. Manufactured tobacco declined more than half a million pounds and was the only product to register a loss. For the first nine months of the year all classes of cigars also registered gains. Manufactured tobacco and snutT, however, failed to keep i)ace with their out- put for the same period in 1936. The production of manufactured tobacco fell off almost five million pounds and snuff one million one hundred and seventy thousand pounds. From the standpoint of the cigar and cigarette liusiness so far this year, the coming conventions of the tobacco trade will not lack for a pleasant subject for discussion during their sessions. ('('OHDIXtr tn publicity received on the pro- duction of tobacco in the State of North Caro- lina in this vear 1937 A. D., there has been not onlv an unusuallv hum' amount harvested, but the prices obtained thus far indicate that they w^ill be in excess of any other year's crop thus far grown in the state. Reports show that only a little more than one third of the crop has been sold up to this time, and that this has consisted of the cheajx^r grades, mostly. It is to be assumed, therefore, that the better grades are being held for still higher prices, and from all indications these will be obtained. Obviously, put- ting unusual income into the hands of the tobacco fanners of North Carolina means that this new wealth will affect numy other lines of business through the purchase of new farm equipment, new comforts for the home, and a replenishment of the family wardrobe. Tobacco's contribution in the way of state and Federal taxes gives substantial aid to the balancing of the annual budget for both departments of taxation. And in an idle moment we have pondered over the pos- sibility of just what the state and Federal governments would do to replace their annual income from the to- bacco industry, if some fanatic should come along and supported by a legion of similarly minded men and w^omen, cut a big slice out of the business with an anti- tobacco campaign. There have been some attempted in the past, but they haven't reached first base yet. Nevertheless it is a 'good thing to keep a weather eye open. T1i« TOBACCO WORLD (••tablithed Ittl) •• published bj Tob«w» World " e. 2J6 Ckcttnut Street. Phil«d«lpbt». Pa. iMued moatblr. Sub«;ription«. •v»il »ry; fortiga. $I.7S a year. Entered at •Koadelaaa mail aattar, DMcab«r S, 199. Corporation; Hobart B. Hankini. President and Treasurer; John Cleary. SecreUry. able only to those engaied in the tobacco industry or trade. $1.00 a y«»r, IS eeata • ■t the Post Office, Philadelphia, Pa., under the Act of March 3. 1879. HE Xational Uiuon of lietail Tobacconists and llu' Xcwsauciits in iMmlaml liavo cstablislicd a liriH-cdent in that cnunlry by i-stablishinLT their own ])iands of cigarettes as well as tobacco, and the expeiiiuent will be watched with consideral>le inteiest. So far as this eonntry is concerned there is nothini-- particularly new about private brands, for that is what it amounts tt». In the ciuar industry in this country some years back, jobbers and retailers insi^ted on havinu' their own ])rivate brands and at that time this worked out suc- eessfully in most cases. A snmker with a predilection ft.r a certain ciuar would iro Itlocks out of his way to buy them from the jKuticular retailer who sold it. But in those days there was very little national advertisinir on ciuar brands and so the jirivate brand business was a rieh field for ex]»loitation. When na- tional adv<'rtisinu came alonir, however, all that chanircd. Smokers beuan demandinu the advertised product, and the retailer ha (utfJ Chnmhttr Trade Ihririr. The decision of the ]>ublishers to <'hanir<* the name was brouuht out l)y a re7 stores sellinir tobaee<» products exclusively. But there were 23U other kinds of shops, exclusive of the tobacco confectioner, which also sold tobacco products. Our contemporary estimato that there are more than rKMKM) tobacconist confectioners in the United Kinardom and it proposes to m» after that cireuhition with a publication catorinir to Imth lines of trade. Quite som<» years airo a (lovemment survey showed that there were more than (K)n,non places (of all kinds and (loiuiT the same thin.u- that is, stockin^^ lines similar to < hain stores. And as a result the exclusively tobacc( products shop exists (mly here and there, and inostl\ there! Rut it is one of those thincrs that we see no cure tor. AVhen the chains bej^an to handle articles usually void in druLC stores and Clsewhere, the drugjrists re turned the compliment by adding tobacco products to their lines. This sjiread to the jol)bers and wholesalers in the tobacco business. They added candies to their lim- and gradually as they found outlets for other merchan disc, it was added too. And it doesn't seem that much can be d(»ne about it at present to restore the old-time tobacco shop. HE cigarette v<'nding machine is facing a grow ing tid<' of resentment not only in the Unitetl States but in Canada as well, and it is high time that something was done about it, eitlier l»v state legislatures, or municipalities, or both. And the various associations in the tobacco industry are in a position to secure acticui, although doubtless it will take some time for them to acc(uiiidi.sh the desired re >ult. The legitimate tobacc«mist is certainly entitled to -ome protection, which he is not getting at the prev eiit. His volume in cigarette sales is steadily decreas ing and this cuts iiitf* his inofits, which means his live lihood. Incidentally it re Philippine ])roduct8. Manila cigars continue to hold tavor with a legion of ci^ar smokers, and the call for this type of cigar is on the upward trend. Brands from tlie Philippines selling in Class C are receiving much attention and it is belie%'cd that such cigars will enjoy fa%'orable consideration from those who will buy for the Holiday Season, lousiness on the 5-cent cigars will undoubtedly continue not only to hold its own, but improve. The continued gains in cigars sales in the United States, regardless of origin indicate that cigars froia the Philippines will receiv* their fair share in this increasing demand for them. Tliere is one thing that must be said in all fairness for Manila cigars sohl in this country, and that is thai they have maintained an efficient organization in th- United States to maintain a careful watch over the character and condition of their tobacco products sent here for sale. And so far as we have been able to ob- serve and to learn by hearsay from jobbers and retail eis who are definitely interested, the representatives have continuously held to a high standard. Tkt T^QCf WorU ;ig«r8 arc the BAYUK BULLEHN Devoted to the best interests ofthemenwho sell cigars. Irjr />-"' / \^r29 NOVEMBER, 1937 Prepared twice a month HULOFAX (Thr Uetailer^s Friend) SAYS This salesman said — "I won first prize in the contest, but the mone- tar>' reward was not comparable to the per- sonal satisfaction I pos- sessed that I could and n the accomplishment". poken, my man. -aii'sman remarked — "My I ame from introductory sales us items . . . had really 1 was selling: 'full line' until i. d a lot of dealers to whom y sold our key numbers". An..- icrea-i of vail thoupf ■ dis(()\ had i-i And • more from another sales- [iian ' ly sales manager s«-i»ms to jperatt . ri the theory that by keepinp: \as ?al«'sm#ii in a continual 'lather', \ie mak. - us work harder. Do you ap- mivc (>:" this?" Phil as "No'*— a positive "No**. |He may ^'tt you to work harder, but I hat iii"> he want — harder work or lore I riness? You can't get any Fales fxiie to get more business if they ari kept in a "continual lather**. vi lit r writes — "I have a goo* so often he crabs ibout : price I charge him for the jx of favorite cigar . . . Tht' other (day. I .I'd him how much profit he thouirhi I was entitled to as a retailer. IHp ci'' ' - rtain per cent ... 1 show- Itd ia ' ily the profit I was niak linf. He nt» longer crabs." tion. Mr. Retailer. Phil has ; a aintained that a frank ex- iana' uf a policy you know is right |and pr. ; r is bett«r than aome flimsy (>ck ail ; bull excuse. BOOKKEEPER: Righto, Otto, righto. But things would be much more pleasant around here, and much more pleasant for you, too, Otto, if you'd make the at- tempt to l>e human ; . . You're not a bad fellow at heart . . . you just got the wrong slant on things. You're in this world, and the world is full of people, and you're in daily contact with people. Don't you know that get- ting along with people, which includes your business associ- ates, is one of the chief quali- ficiitions of any human being — and particularly a business man like you? OTTO: More book stuff from my learned ink-slinger! BOOKKEEPER: Okay, Otto, okay, but it is a fine morning anyhow, isn't it ? OTTO: Well, if it IS. what did you have to do with it ? "SALES-DOGGLING" or How Not to Sell— No. 16 It i^ iChri^'M [of Zh t. An < lonci' in In f: Ha linp V won't H>t too ^irly to plan to sell boxes of 50 cigars instead . ars. It can be done. I ty order book usually goes th a aour U^/m . . . HMILK while. product, factor but SGRVlCE is also ant factor* purchase of any ic 1 lined up any new cigar ' < ly ? Cigars arc on the in- h 'era up more! I f^moker smoke more cigars buys five at a time?" the wont you get out of sel- • Packs is that tbe smoli^ I nuke any 1^1 ^9d^^ D.B.1* *^r*' " toi if Jill ilsirrT atmm §997, WTiatever envious persons may say about Otto Noebetter, the ace sales-dog^ler, he's no yes- man. When Otlo doesn't approve of the way things are being run, he says so. Of course. Otto gels a reputation of being a grouch, but Napoleon wasn't a Polly Anna, either. BOOKKEEPER: Hello, Otto. Fine morning isn't it? OTTO: What's fine about it? BOOKKEEPER: Oho! Out all night? Fight with the wife? Lose your shirt on the game? OTTO: Yeah, all three of them and then some, but what's that to you? BOOKKEEPER: Nothing at all to me, you gloomy, growUng. grumbling grouch ! OTTO: Not so fast there, you puny pen pusher. If there weren't so rnrniy mistakes made around this joint, maybe I could unscrew a smile once in awhile. BOOKKEEPER: If you do, you'll crack ymr lips. But in what way are we short of the perfection that you possess? OTTO: Gripes awmitey, you haven't done the right thing along any lines since I've been working here. The Boss is nuts, you're nuts, the shipping clerk is nuts, and every so'- one around here wants to get along with you . . : want's to like you. Otto, hut you just won't let them, ^^ith your continual crabbing . . . Your peipetual peeve is to "get something on someone." Don't you ever re- main long ju.st by yourself. If you do, you'll bite a piece out of your own leg. OTTO: Well, maybe I ain't no Polly Anna, but noliody is going to put nothing over on me. BOOKKEEPER: That's just ><)ur trouble. Otto. You're al- ways suspicious of the other fellow's motive . . : You can't recognize a friendly greeting be- cause you never extend one . . . You think everyone is ti'ying to put something over on you, be- cause you're always hoping to get something on someone. You say we are nuts, Otto. A psychia- tiist would tell you that's merely a reflection of your own being. Why don't you go to one and get fDced up? OTTO: Lay off with your ad- vice, ru go to my own dentist when I feel like it. I can take care of myself. Is there a retailer in the audience who would like to increase his cigar -sales ten, twenty or even thirty per cent? Well, here's the simplest, easiest «ay we can think of, to do that little thing. Look up a show card letterer and have him make you two or three neat little signs, reading somewhat as fol- lows : WE SELL FRESH CIGARS ONLY! Display these cards prominently in your window and inside your store. And that's all there is to it. How do we know it will increase your cigar sales? Because it's done the I rick for hundreds of other cigar dealers. Oh yes, there's just one thing to remember. Be sure that your cigars really ARE fresh. And that brings up another im- t matter — how to keep your I .,.,.., fresh. That's easy, too. Special- i. e on popular brands so that your itock turns over fast — AND be sure that the air in your show cases and wall cases is properly moist. Humidifiers don't cost much and they are well worth what you pay for them. But if you can't afford to buy rcKular humidifiers, you can make them yourself. Moistened sponges — or even ordinary bricks that have been soaked in a bucket of water for 24 hours — ^will do a lot toward keeping your cigars in condition. 11 Phillies 75 -f 3,518,oU5 I'ucrtu Kico 4.^5.125 — 4,035,975 I'hilippine Island> ... iy,49(Mih() -f 236,205 Total 453.Uti9,HoO — HHl.K.S Class B— United States .M.>J.22() + 583.457 Puerto Kk. 1»..5.><> — 102,5»M) rhilippine inlands ... lU8,o20 -j- 00,510 Total 5,257.39<) + 547,407 Class C — United Stato 56.020.520 + 4.8o3.'>lO Puerto Rico 08.750 4- 28.75U Philippine Island- . . . M),Zi)l -4- 10,376 Total 50,125.472 + 4,903.036 Class D— Inited States 4.2f.8,218 -f 525,551 Puerto Rico Philippine Island.-, ... 58,225 + 10,90S Total 4,320,443 + 542,45o Class E — United States .'^?S IN CAMEIS ? YOU bet they do! In aviation is one of the most loyal groups of Camel smokers in the country. The famous record holder, Col. Roscoe Turner, smokes Camels. So do test-pilot Lee Gehlbach, Capt. Frank Hawks, and TWA's chief pilot, Hal Snead — to mention only a few. As Col. Turner puts it: "Men in aviation are great smokers. And, from what 1 see, most fliers share my regard for Camels. They need healthy nerves. That's one big reason why so many of us stick to Camels." And many millions of Americans ^ more people than smoke any other cigarette in the world— give a hearty o-kay to Camels!, WINIFRED CASTLE ( Mt ) at her editorial desk — smokes a lot. She says : **I smoke as many Camels as I please. They never get on my PETER KILLIAN (/e/0, news photographer: "Camels are always with me especially at the ta- ble. Camels help my di- gestion to keep clickiiH^" GENE ENGLISH ( riiht), radio enRtneer, notices what radio stars like: "Camels seem the favorite. I smoke 'em. They don't make my throat scratchy." EDWARD HURLEY < riiht ) . architect: "To my way of thinking, a man doesn't know what honest- to-go'thing I like in a cigarette. I enjoy smoking a lot since I've found how ap- pealing Camels are!" NEW DOUBLE-FEATURE CAMEL CARAVAN Two great shows— "Jack Oakie College" and Benny Goodman's "Swing School" — in one fast, fun-filled hour. On the air every Tuesday night at 9:30 pm E.S.T., 8:30 pm C.S.T., 7:30 pm M.S.T., 6:30 pm P.S.T., over WABC- Columbia Network. THE URGEST-SELLI CICAREHE IN AMERICA Noiew^ff, tgjT Cigarettes Gain More Than 8 Billion Statistics For First Nine Months Of Year Show Cigars Up Nearly Tivo Hundred Million Lorillard Co. Signs Fair Trade Acts ATA from the Tobacco Morchants Association covcriiii,'- an analysis of tobacco protUicts pro- duction for the iirst nine months of the cal- endar year sliows the industry to })e in a healthy condition with the exception of declines in manufactured tobaccos and snutT, The statistics indi- cate that their losses are more than made uj) for by the increased consumptitai of lar^e and small cii^ars and citrarettes. The uain in ciuaretto production of more than 8,(MHM)00,(MMi indicates the chanue in smok- ing hal)its as compared with thirty years ago, when the total cigarette output for 1!)07 was 5,255,572,445, as compared with the figure of 12M,:>.'?(),.*>25,174 to date in the current year. The tremendous growth of cigar- ette withdrawals alone emphasizes the trend of this generation toward all tobacco ))ro,8ll, a t(»tal which it is doubtful will be eijualled in this calendar year. Of couise it is to be remembered that the taxation of tobacco products in 1IHI7 was com- I>aratively snuill when contrasted with the sums being levied on the trade in recent years. In the Iirst nine months of this year Class A cigars made in the United States increased more than l()7,OU(),00(l with a total jiroduction for the period in excess of :J,5(KMl0n,(MM). This leavi-s approximately 451,0(MMMI0 for all other clas.ses numufactured in this country. For the Iirst eight months, after subtracting Class A, there was a balanc*' of ;]h:),(M)(>,(MHI for the other classifications. (In oui- previous issue we er- roneously ])rinted 472,n(MMMH) as the difference l»etween the total eight month.^' |>roduction and Class A.) Class H cigars with a production of al>out .*>!),000,- 000 UJ) to October 1, injproved their gain-^ thus far in the year by about (J(K),000 in the month of September. This brings their total incr<»ase to date up to 2,<)21,(MM). It is a ditTerent story with Cla^s (' cigars which hare shown iucreused sales continut»usly during the year. More than 381,(MMMMM) have been tax paitl tiuring the first nine months which reveals a greater tlcmand by more than 27,75U,fKAi as comparetl with the ^anie period in l!KUi. This would sc-em to l)e concrete evi- dence of "the more al)undant life." Class I) in the same time has increased its sales by 1,677,(KJ), with a production to Oetolier 1 of 27,7^M),- 000. The statistics herewith show how cigar sales are increasing, and it is somewhat surprising to note the upward tren7r)), a contract has In .11 entered into whereby there is established in the State of New York from and after the l.'^th day of October, VXM, the following schedule of minimum jirices at which the cigars specifiether, tgjr 2 for .05 5 *» .12 .')n ♦♦ 1.15 lUU ** 2.25 3 for .10 9 *' .29 50 ♦' 1.50 1 for .05 5 " .23 25 *' 1.15 50 *' 2.25 1 for .10 3 " .25 25 ** 2.00 50 ** 3.95 Muriel Perfecto Muriel l)e Luxe Muriel Aristocrats .. . . 1 for .10 5 '* .48 25 " 2.25 50 '* 4.50 1 for .13 2 ** .24 25 '* 2.75 50 *' 5.50 The above mininmm retail sale prices are subject to change by the undersigned Producer at any time upon ten (10) days' notice and do not include any State or local sales tax or taxes. Please take notice that under the Xew York Fair Trade Act willfully and knowingly advertising, offer- ing for sale or selling any conunodity at less than the price stipulated in any contract entered into pursuant to the provisions of section one of this act, whether the person so advertising, offering for sale or selling is or is not a i)arty to such contract, is unfair competition and is actionable at the suit of any person damaged thereby. P. LoRiLL.\RD Company, Incorporated. XDKH the art of theii' time away from their own business, to ilevote several days to the X. A. T. 1). for the uood of the Industry, without conniensation, it becomes more than a sjiortinir m'sture." A perusal of their ]»ro,:1S a Hanner Year," appears to \m a realization. It is ho|»ed that every jobber avail- able at the time of the Convention, will be jiresent and so brina: prosperity nearer home and not "just around the corner." It is estinuited that close to 2sued by the Na- tional Office indicates that plans to handle this attend- ance have reached a point of perfection. The fornuition of tin- HKls convention boai^ has been conii)leted. To this bmly has been desii^nated the task of furtherin*r and executimr all ldsmit-P»lack, Inc., Pittsburuh, l*a.; ('has. F. Becker, Chas. F. P>ecker Cigar Co., Detroit, Mich.; Hobert F. Burnett, H. D. Burnett Cigar Co., Birmingham, Ala.; Nelson EluMbach, A. B. Cunningham Co., Fhiladelphia, Pa.: Xathan Eckstein, Schwai>acher P>ios. & (N.., Seattle, Wash.; J. Henz Edwards, F. S. E existence, the X. A. T. D. hag ap- plied itself to a solution embarking ui)on this un- dertaking with a great deal of enthusiasm. Secretary: Joseph Kolodny. to NINE MONTHS TOBACCO STATISTICS (Ctnitiuued from Page 8) Little cigars have reached a production of 153,- 732,(MMJ up to October 1st. This is an increase of more than 18,(MX),CMJU thus far in the current year. SnulT isn't going any place in 1IKJ7 according to the figures we have before us. It has fallen off in con- sumption during the first nine months slightly less than l,17(i,(X)(J pounds. Considering the fact that a little snutT goes a long way this recession is not to be sneezed at. But the snuff manufacturers have company, for the producers of manufactured tobacco (smoking and chewing) are apparently having a far from happy time of it. Their production figures for the nine months' period indicate a loss of 4,482,639 pounds, as compared with the first nine months of 1936. The figures for all tobacco products follow : Tk€ Tobacco World Humidification Time is Here A cigar dealer can make or break his cigar business by the condi- tion of his stock* • • • Every smoker likes his cigars FRESH • . and seeks stores where he KNOWS cigars are fresh* • • • Properly humidified cigars attract the best customers* • • • Put all your cigars in a humidified case every night . .You wouldn't leave perishable food sitting around the store overnight • . Just remember cigars are perishable merchandise, too. • • • A poorly kept cigar is a poor cigar . . no matter what its original price. Sell QOOD cigars in QOOD condition yorreal enjoyment G.H.P. Cigar Co., Inc. Phila., Pa. TOBACCO STATISTICS FOR SEPTEMBER {Cnntinurd from Page 6) Little cigars are folh>\viiii .'»45,000 pounds as compared with September, 1936. This is the only tobacco product manufactured in the United States which declined in the montli of Septem- ber, 1937, as compared with September, 1936. Tobac^jo products classilied as large cigarettes Nv if i)roduced in September to the extent of 376,500, wiiieh is an increase over September, 1936, of 154,600. It is interesting to note in this classiticalion that l*uerlo Rico produced, in the month of September, 1937, 50,WX) as compared with 20,(HX) in the same nmiith of 1936. i^v^ ember, tgjf P. LORILLARD COMPANY, Inc. 119 West 40th Street - New York City Is oRermg an unusually attractive line of Christmos Wrapped Pockoges this year pockoges that will help you sell Merchondise L II SPRUCE UP Your Cigar Box with SPRUCE LUMBER Newest and Best It's Brighter - for the Eye It*s Lighter - for Shipping It's Better - for the Cigars It's WOOD SPECIFY SPRUCE UPTEGROVE LUMBER CO. 15 Washhigton St. Newark, N. J. Cigar Box Lumber for 6i years EMahlithcd 1886 "BEST OF THE BEST ff tteauf acturrd ^ A. SANTAELLA & CO. Office, 1181 BroAdway, N«w York City FACTORIES Tampa and Kmp WmM. Hoiida AUTOKRAFT CIGAR BOXES Boite Naturt Cedar Chestt Novelty Wrapped Are Outstanding In Ouality-De sign-Co^ AUTOKRAFT BOX CORP. Lima, Ohio Chicago, III. Detroit, Mich. HelUm, Pa. Hanover, P«. Philadelphia, Pa. Wheeling. W. Va. DEATH CALLS JOSEPH CARLISLE OSEPll M. CAKT.ISLE, one of the counti-}^ best known cigar salesmen and who rei»ro- sented Bayuk Cigars, Inc., for the major ]»ui'. tion of his life, died of pneumonia at the Har- bor Sanitarium, in New York City on October 15. ile was in his sixty-eighth year. He had been in ill health for more than a vear and a half. He w^as born in Iw- land in 18(59 of Scotch parents, who shortly thereafi«T moved to Scotland and established their residence in Glasgow. When about twenty years old he came to the United States and secured a position in Wall Street. Later an opportunity for advancement came in tlie form of a position as bookkeeper with the E. H. Gato Cigar Company. Still later, at his own recpiest he was added to the sales statT and soon demonstrated liis abilitv in that field. Then he transferred his activi- a * ties to the brands of P. Garcia Brothers and then afterward joined the forces of A. Santaella y Ca. Fi- nally he entered the employ of I^ayuk Cigars, Inc., and remained with them until the time of his cr 30th, net profit w^as $(R)7,456.06, equal to $1.55 a share on the common stock compared with $547,888.09 or $1.39 a share for nine months ended September 30, 1936, The Tobaee0 WorU UNITED STATES TOBACCO COMPANY AND k K^^ Every Monday — C.B.S.— Coost-to-Coast you hear us say to our vast radio audience: ''This program is presented by the United States Tobacco Company, Rockefeller Center, New York City, maker of many tobacco products of the highest grade, the most popular of which are known to you by such famous names a% DILL'S BEST. . . MODEL . . . OLD BRIAR . . . COPENHAGEN . . . BRUTON . . . DEVOE . . .'C. C/ and RED SEAL' (I GEORGE 6. SCRAMBLING DIES. M' — IHE sudden death of George Bert ScramV)ling of Cleveland, Ohio, Treasurer of the National Association of Tobacco Distributors, marks finis to a brilliant career. Mr. Scrambling, r a brief illness, died of a heart attack at his home !1 A. M., Saturday, October IGth. As the Treasurer of the N. A. T. D. and Treasurer the National Code Authority, his work took him (Ml many extended trips throughout the country. As til' Association's "ambassador of good-will," George S( lainbling was an inspiration to those who came in in. tact with him. It wasn't unusual for him to sac- rilue days away from his own business and home to further the interests of the tobacco industry. He was a lirelcss worker and did much to promote the wel- fai-' of the tobacconists. Uc was the perfect exemplification of a good citi- /. II. He was a v<'teran of the Foreign Wars and a Re- M ive Officer in the World Wjir. He was prominent in the tobacco industry and was a ueccssful merchant with an enviable record of close !«» lifty years of progressive merchandising. He is survived bv two daughters and a son. The following members of the NATD Board of Di- rt. u»rs attended the funeral services which were held in Cleveland, October 19th: Allan C. Davis, President: Joseph Kolodny, Executive Secretary; Charles F. Becker, Alex Schwartz, and Rudy HoofTstetter. The N. A, T. D. mourns its loss. DEATH CLAIMS ROSS VERNON CRAGGS Ross V. Craggs, internationally know^i as a sales executive and engineer for the American Machine & Foundry Co., died on October 23d at the Johns Hopkins H"^pital in Baltimore, Md., following an operation. In the tobacco machinery field his inventive ability en- abled him to secure many patents. Through his efforts a great number of mechanical facilitating devices for tobacco products were made available throughout the world. Interment was in Woodlawn Cemetery, Baltimore, M<' , on Tuesday, October 26th. U;\c SAMUEL S. BLOCH DIES IN 87TH YEAR Samuel S. IMoch, who established the Bloch To- co Ckimpony in Wheeling, W. Va., passed away at •li home in that city on October 2d, in his eighty- H. \ tilth year. lie founded the company in 1879. While -M I Bloch had been ill for some time death came sud- r piiic-.- and Miiokcr^' article^, A. H. Finley, Syracu>c. \. V.. Scptunhcr 30, 1937. BLUE TIP:— 46,639. .\!I tobacco products. The Jacobs Cigar Co., Red Lion, Pa.. Iiilv 27. 1037. TRANSFERRED REGISTRATIONS DANNY DREAMER:— 16,344 ( Tobaco \V rMi. For cigars, ciga- rettes, cheroot^, >ti'gies, Muoking and chewing tobacco. Registered October 2, 1908. by American Litho. Co.. Xcw York, N. Y. Trans- ferred by Consolidated Litho. Corf)., I'.rioklyn, X. Y., successors to the cigar label department of tlie reyi-trants to I'hilip Morris & Co.. Ltd.. Xew York. X. Y., on October 19. 1937. DANNY DEEVER:— 39,355 ( rnite. Regis- tered September 2H. 1915. by Heywood, Strasser & Voigt Litlio. Co.. Xew \drk, X. Y. Transferred by Consolidated Litho. Corp., Brooklvn. X. Y., successors to the original registrant to Philip Morris & Co., Ltd.. Xew York, X. Y., on October 21, 1937. MID WEST:— 25,912 (T. S. Tobacco Journal). For cigars. Regis- tered .August p.. 1902. by The Mueller Son & Co., Milwaukee, Wis. Transferred to Welcher P.ros., Chicago, III., and re-transferred to Tampa Tiger Cigar Co., Tampa. I-Ma., on September 16, 1937. LORD CLIFFORD:— 16,991 (T .barco W-rld i For cigars, ciga- rettes, chewing and smoking tobacco. Registered January 19, 1909, by Chas. Stutz Co.. Xew York. X. Y. Transferred to Welcher Bros.. Chicago. III., and re-transferred to Tampa Tiger Cigar Co., Tampa. Fla.. on Sejitemher 9, 1937. DELL A CASA:— 31.270 (Tobacco World V For cigars, cigarettes, cheroot"., stogies, chewing and smoking tihacco. Registered on December 27, 1915. by Pasbach-Voicc Litho. (o , Inc.. New York, X. Y. Transferred to El Predomino Cigar Co., Chicago. III., and re traii-ferred to Barney Beachkofskv, Chicago, III., on September 27, 1937. WELDON: — 46.637. For pipe tobacco. Registered by S. S. Pierce Co., Boston, Ma's*;., on September 23. 1937. ^Certificate issued upon presentatijlVtylV»X!WJlV8/vvtyjlVt/4tV!/JLV«>av?^^^^^^ Olassified Column The rate for this column is three cents (3c.) a word, with a minimum charge of seventy-five cents (75c.) payable strictly in advance. r•^1rrix^r•^1y•^"r•^"r•Vli^•^1y•^1rr•^"/S^1rr•^1rr4^1rr^^^ POSITION WANTED CIGAR SALESMAN COVERING EASTERN PENNSYLVA- NIA and Local Territory desires connection. Large following. Address Box No. 580, "The Tobacco World." CIGAR FOREMAN HAVING 6 YEARS' EXPERIENCE ON Automatic Machines, wants position. Also instructs beginners. Address Box No. 582, "The Tobacco World." TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES <^|^ JESSE A. BLOCH. WhecHnf, W. Va Pretldent JULIUS LICHTENSTEIN. New York, N. Y Vice-President WILLIAM BEST. New York, N. Y Ch«innan Executive Committee MAJ. GEORGE W. HILL. New York. N. Y VicePreiident GEORGE H. HUMMELL. New York, N. Y Vice-Pretident H. H. SHELTON. Washington. D. C Vice-Preiident WILLIAM T. REED, Richmond. Va Vice-President HARVEY L. HIRST. Philadelphia, Pa Vice-Pretident A.SA LEMLEIN, New York. N. Y Treasurer CHARLES DUSHKIND. New York. N. Y Counsel and Managing Director Headquarters, HI Madison Ave., New York City RETAIL TOBACCO DEALERS OF AMERICA, INC. WILLIAM A. HOLLINGSWORTH, 233 Broadway, New York, N. Y President CLIFFORD N. DAWSON. Buffalo. N. Y Executive Vice-President JAMES C. THOMPSON, Chicago. HI Treasurer ASSOCIATED CIGAR MFRS. AND LEAF TOBACCO DEALERS JOHN H. DUYS, New York City President MILTON RANCK, Lancaster. Pa First Vice-President D. EMIL KLEIN. New York City Second Vice-President LEE SAMUELS. New York City Secretary-Treasurer NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS ABE BROWN, 408 Market Street. Newark, N. J President JOSEPH FREEMAN, 615 West ISOth Street, New York City.. First Vice-President FRANK SOBEL. 72 Williams Street, Newark, N. J SecreUry ALBERT FREEMAN. 25 West Broadway, New York City Treasurer THE NATIONAL ASSOCIATIONS OF TOBACCO DISTRIBUTORS, INC. E. ASBURY DAVIS. Baltimore. Md President JOSEPH KOLODNY. 200 Fifth Are.. New York. N. Y Secretary GEO. B. SCRAMBLING, Oevetand. Ohio Treasurer UNITED STATES TOBACCO DISTRIBUTORS ASSOCIATION JOHN F. BROWN P^sldent HERMAN H. YAFFE, *n Fox Building, Philadelphia, P* Secretary RETAIL CIGAR STORE ASSOCIATION OF PHILADELPHIA MORRIS LEVITONE Preaident SAMUEL MAGID. MM N. Mervine St., Philadelphia, Pa Secretary aCAR BOXES TaL Al«>n«f «-MB H!^^^ X4 The Tobacco World 193 7 °^C9 jg^; In This Issue CIGAR INDUSTRY GAINS MORE THAN 6 PER CENT IN FIRST TEN MONTHS OF 1937 ESTABLISHED 1861 A. A. A. SETS DECEMBER 10 FOR DISCUSSION OF PROBLEMS OF 1938 SHADEGROWN SITUATION CIGARETFE PRODUCTION THUS FAR IN 1937 HAS INCREASED MORE THAN 8 BILLION TOBACCO MARKETS IN FOREIGN COUNTRIES REVIEWED BY THE DEPARTMENT OF COMMERCE THE TALK OF THE TRADE Hob ART B. Hankins— £rftio» Associate Editor — ^John Cleary THE TOBACCO WORLD Copyright \ annual dinner. Charles \V. Dnignan, of Rothschild-Samuels- J)uiunan, Inc., is the chairnum of the Entertainment Coiiimittee, and this fact may be accepted as a promise Im a most enjoyable evening, and we can't recall that tin Xew Y>«cd its step as yet. XLY recently one of our English contem- poraries printed an editorial conunenting on the rapid disappearance of the exclusively re- tail tol)acco shoi)s in (Jreat Britain. Despite th. fact that the British, together with their colonies, ,11 (' tremendous consumers of tobacco products, it seems evident that the retail tobacconist in that country feels tliat he is not receiving a sufficient net profit from t<»hacco products alone to enable him to exist comfort- ahlv. llence thev have added so-called "sidelines." And this of course has brought a lot of criticism from lilt rchants in other fields. The above paragraph is introductory to comment nil the proposed new merchandising program of A. Schulte, a cigar store chain which for years has handled only the usual sidelines such as candies, razor bhules, etc., articles to be found in most so-called cigar fifores todav. The A. Schulte company is said to have 268 outlets and they have begun in New York with one store, to sell additional lines of nationallv advertised as well as private brands of numerous articles such as: Socks and neckties, small electrical appliances, fnnntain pens and pencils, boxed stationery, wallets, irjirters, suspenders, handkerchiefs, clocks, watches, magazines, table delicacies, childrens' books, boxed cau- dif's. games, gifts for the homes, and so on. As Stanley Roth, vice-president of the chain is qiitjted, **So many different kinds of stores and shoptj Hiiw sell tobacco products,'* that Schulte felt it had to f^unplemont its cigar store merchandise with other Illli'S ♦ » Mr. Roth has spoken the truth and we haven't a Word of criticism for the step A. Schulte has taken, niuch as we regret to see the passing of the exclusively tfihacco shop. X attempting to make the 1938 N. A. T. D. con- vention the greatest in the history of the to- bacco industry, thus fulfilling a promise of an earlier date, Joseph Kolodny, executive secre- tary of the Xational Association of Tobacco Distribu- tors, is leaving no stone unturned. He has thoroughly combed every plan of merchandising, by way of com- parison, from an early period until the present so that the industry may keep pace wdth modern successful merchandising. He has delved into the archives of tobacco history to furnish new Jind constructive ma- terial for presentation and acceptance at the conven- tion, being constantlv mindful of the welfare of the wliolesale tobacconists, as well as the tobacco industry in general. Kolodny has been working incessantly to keep the joblM'rs' interest at razor edge sharpness. Hopeful for an overwhelming attendance at the forthcoming con- vention, his plan for stimulating added interest has received wide acclaim. It is the Contingent Plan which is unique in the annals of tobacco history. The Con- tingent Plan, developed as a result of the civic pride disf)layed by various connnunities, has given impetus to the work of the convention l)oard. Tn view of this, Kolodny has organized contingents throughout the country. Each contingent, covering a specified section, is nianne!iabe4 by Tobacco World Corporation; Hobart B. Hankios, President and Treasurer; John Clearr, SeercUry. OCcc, 2M ChcHBBt Street, Philadelpbia, Pa. laaaed moBtbly. Subeeriptissa, available oolr to those engaged in the tobacco induitry or trade, |1.C0 a year, U casta a '^f, iMvlfB. pn a fMr. Eatar^ aa MeM^^claM imU m»n». D9»mAm S, UQ^ at the Post Oflea. Pbiladclphia. Pa., ander the Act of Mar^ 3, 1179. N. A. T. D. Meets January 19th Sixth Annual Convention of the Industry Will Gather at Hotel Neiv Yorker, New York ITII the advent of the industry's most auspicious alTair, the sixth annual N. A. T. D. convention and exhibit, to be hekl at the Hotel Commodore, New York Citv, January 19th to 22d, which is expected to go down in tobacco history as the greatest undertaking of its kind, it is well to reflect over the period antedating the N. A. T. D.'s inception. For an authoritative picture of the situation, we called upon Joe Kolodny, executive secretary of the X. A. T. D. — the man who fathered the plan and was responsible for the creation of this national association — as the man best qualified to answer questions. Prior to 1033 there was chaos in the wholesale tobacco industry. It was a continual hit-and-miss proji- osition. Jobbers did not know in which direction to turn. Several were on the verge of liquidation. With their minds clouded, and their business, such as it was, going to the proverbial dogs — due perhaps to their inability to maintain a price — they missed their only salvation, that of organizing as a national association. Mr. Kolodny, by nature organization-minded, felt the urgent need of a national organization and imme- diately set out with a handful of courageous men — and it needed courage in those days — to organize the X. A. T. D. Undaunted by the lack of wholehearted co-operation, these pioneers carried on programs of education, adding considerably to the association mem- bership as they forged ahead. While the X. A. T. D. has not reached the degree of perfection it seeks, there still being a great-felt need for imijrovement, it has succeeded inmieasurably as the mouthpiece of the wholesale tobacco industV- The X. K. A. Code assist- ance and mark-up was actuated by the N. A. T. D. The X". A. T. p. has helped to maintain, to a noticeable degree, price maintenance. As a part of the X. A. T. D. service, Mr. Kolodnv has made, an«l still is called upon to make, frequent trips throughout the country to help correct local prob- lems confronting jobbing groups in various vicinities. He has been an inspiration to jobbers in need of sup- port. His years of experience with the needs of the industry have been a boon to every progressive whole- saler, and his ad\ice is welcomed. As a result of these personal contacts, jobbers to- day have taken a new lease on their business life. The attitude of the distributor today is one of helpfulness rather than helplessness. The wholesaler today feeh that he can call on the N. A. T. D. with any of his prob- lems and be assured of honest co-operation. He knows that his association is always ready to render aid wherever and whenever possible. n.«/^/''n '^i ^'^ '^"* ""^ ^' ^' T- ^-^ the wholesaler conducted his business according to his own ideas and even when they were inefficient he was unable to correct them. Today, by virtue of the instructive releases sent out by the X. A T. D., and the jobber's personal ac- quaintance with fellow-distributors throughout the country— which acquaintance he acquired through at- !^"«te^4 ^^ conventions-plus the fact that he was enabled to enter into constructive discussions with his fellow-distributors with whom he meets at these con- ventions, he has widene3S convention will see the greatest gath-^ ering of wholesalers since 1865, the year of the first convention of tobacconists held in Xew York City. One of the high spots of the forthcoming conven- tion, the ** Sales Manager's Forum," will undoubtedly have a record attendance. In these sessions, discus- sions of profitable "sales promotion" given by leaders of the industry and in which the jobber himself may take part, is expected to result advantageously to every member ])resent. Reservations for space, rooms and banquet tickets are coming into the national office with surprising regularity. Joe asks and answers the following questions: Will the X. A. T. D. continue its militant defense in behalf of the wholesaler! By all means, Yes! Will the X*. A. T. D. continue its relentless drive to help the wholesaler realize a fair profit through price main- tenance? By all means. Yes! Should vou become a member of the X. A. T. D.? By all means, Yes! Can the X. A. T. D. be of service to local communities! Definitely, Yes! The'slogan is, ''Make 1938 a Banner Year!" DEATH COMES TO THOMAS H. DEANB Thomas H. Deane, who may be remembered bv the local trade a number of vears ago as a member oV the sales staff of the G. H* P. Cigar Company, met sudden death in a retail store in South Bend, Ind., when he attempted to hang up his overcoat, missed his step and the fall which followed broke his neck. He left the cigar industry some years ago and en- tered the candy business in which he remained for soni.* time. However he recently returned to the cigar ind\i< try again as a salesman for Graboskv Bros., of FMla- delphia, Pa., manufacturers of the Rovalist cigar. E. C. BENDALL KILLED IN MOTOR CRASH E. C. Beudall, division manager in New York terri tory for Larus & Bro. Co., Richmond, Va., was instantlv Killed in a motor car accident on November 20th at the Pine Lawn railroad station on Long Island when tin automobile was struck by a train at the crossing. J. li. bhue, who was driving the car. was hurled from tho car and seriously injured. Mr. Bendalf, who was fifty-eight years old, joined the sales staff of Larus & Bro. Co. about five years ag... after having been with the sales department of the ol2'i UEtEMBLK l«i37 Prepared twice n month Joiv The Big Parade! Help Broadcast This Slogan: GIVE CIGARS FOR CHRISTMAS!" ASS THE WORD ALONG-AND GET YOUR SHARE OF CHRISTMAS SALES! Mr. Rrtailer, Christmas 1937 ings you tte greatest oppor- ity t< make real money in rs t li.it you have ever had — we (l.in't care if you've Ijeen business since Noah's flood. Fair Trade Acts are here to tect you against cut-throat, il-price compet i t ion . ery >ear, more i)€ople are mg ci^^ars for Christmas, and will 1)6 the biggest Christ- the I igar indu.stry has ever »wn. rhe Christmas wrap- p art' gayer and more color- i till- ear than ever before. that means a lot too. Ev m Pkllli«H IIsMina Ribbon MaiMMtilMi Charles Thomnon IMn4» Hamlet The opportunity is there for you. All you've got to do is to cash in on it. AND HOW CAN YOU CASH IN ON IT? First and fMwm^ mhim a Christmas poster on your win- dow and a Christmas display in your window. Tell the world, as it passes by, to "Give Cigars lor Christmas". Inside your store ^ up an attractive display of Christmas cigars in their colorful holiday wrappers. Rememlier, at Christ- mas time, women buy more cig- ars than men. And nothing ap- peals to the feminine eye like a Christmassy package. Remember, too. that every man, woman and child who ente«i your store is a prospect at this season. Instruct your clerks to make tactful mention of cigars as Christmas gifts to e%'ery customer. Have a neat little card printed with the slogan, "Give Cigars for Christmas," and listing your most popular brands, with an olTer to deliver the cigars on Christmas Eve to any address specified by the purchaser. Hand these cards to your customers, enclose them in each bundle you wrap, mail them to every home in your vicinity, or hire an ener- getic boy to circularize the| neighborhood with them. The business fii*ms in your community are ready-made pro- spects for cigars as gifts for their male employees or custom- ers. Contact these business houses by phone or letter, or personally. And do it now! You can think of any number of ways to say, "Give Cigars for Christmas!" — ways that will bring business to you. But think fast, Mr. Retailer, think fast! And ivork fast. Christmas will be here before you can say —"Santa Claus!" Pt|tltttt0t|taalrry Atrry CtiriBtmaa! TIGHT BINDING Lorillard Co. Signs Fair Trade Acts HE P. Lorillard Co., of New York City, manu- I'actuiers of Muriol, J\VH'ky Ford, Lillian Kus- si'll and Van JVil)l)or cii'ars, are continuing on their way in signing State Fair Trade Acts, having signed up in lllteen additional states since our last issue, all of whieh should be accepted as good news by the retail trade. As reported in the November issue this company had already signed for New York State and for New Jersey. Since then they have signed in Arizona, Con- necticut, Idaho, Illinois, Maine, Massachusetts, Michi- gan, Nevada, New Hampshire, Ohio, Oklahoma, Rhode Island, Utah, Wisconsin and Wyoming. Ohio signed under date of November 3d, and Michi- uan signed under date of November Gth. On October 8th a contract was signed for the State of Illinois at Henrici's restaurant in Chicago with the following present and who added their signatures: Clilt Smith, John R. Thompson Co.; Charles Hybl, Ilybl Brcithers; Stanley Poterek, Val. W. Poterek & Sons; John Maute, W. F. Monroe Cigar Stores; Ber- nard (larlinkel, Bernard Smoke Shops; Leo Wilk, Leo J. AVilk; M. A. Benzion, Hesser Brothers; Jack Schwartz, Fair Trade Committee; Max Bloom, S. Bloom: Albert Pines, J. Pines & Sons; Irving Kanen, Field Supervisor P. Lorillard Co.; Harry Branch, Lo- cal Divi-iion P. Lorillard Co.; Charles Steinberg, Local Division P. Lorillard Co.; William Goldstein, New York office P. Lorillard Co. On October 27th the agreement for Massachusetts was signed at the Statler Hotel in Boston. Those pres- ent were: D. F. O'Connell, vice-president Jos. P. Manning < 'o. ; George Melhado of George Melhado Co., also pres- ident Massachusetts N. A. T. D. ; Wm. Rodman, presi- dent William Rodman & Sons; Wtilfe Cohen, president (heater Boston Tobacco Retailers Association; L. Adelman and A. Richwagen, members of Fair Trade Connnittee; S. Barnard, secretary Massachusetts R. T. D. A.; Lewis G ruber, P. Lorillard Co., New York oflice ; J. P. Clinton, P. Lorillard Co., Boston Division. The Connecticut contract was signed in the ofiites of the F. H. Crygier Tobacco Company, Hartford, on October 28th. Among those present were: Charles Kden of F. H. Crygier Tol)acco Co., Hart- ford, Conn.; James V. Onorata, New Britain, Conn.; Conn., vice-president Connecticut R. T. D. A. ; Lewij^ ( I ruber, P. Lorillard Co., New York office. On the same day, October 28tli, the agreement for Rhode Lsland was signed at the office of The Tenikin Tobacco Co., in l*rovidence. The signators included Max Temkin of The Temkin Tobacco Co., Providence, R. I.; Leo Frye t>f George Wise Tobacco Co., Providence, R. I.; Anthony Kenia- lian of Lenox Drug Co., Providence, R. I.; Lewis Gru- ber, P. Lorillard Co., New York office. Maine was signed u|) on October 20th in the offices of the E. G. Foden Comi)any. Among those present were : AVilliani Foden of E. G. Foden Co., Portland, Maine; William C. Walsh, retailer, Portland, Maine; Lewis Gruber, P. Lorillard Co., New York office. On October 30th New Hampshire became a party to the agreement in the offices of the Creeden Tobacco Company in Manchester. Those in attendance in- cluded : Messrs. Creeden and Dugan of Creeden Tobaceo Co., Manchester, N. H.; L. (J. Verrette of Verrettc Smnko Shop, Manchester, N. H. ; Lewis Gruber, P. Lorillard Co., New York office. On Novem})er loth, the following signed the Fair Trade Act in Milwaukee for the State of ^Visconsin on Lorillard cigars: Stanley Stacey, Cavjdla Tobacco Co.; Larry Good- !iian. Loop Cigar Stores; D. Kurman, D. Kurnian Co.; John Bornheimer, Bornheimer Cigar Co.; Williani G<.l(l.stein, P. Lorillard Co., New York office. Cigar Band Hobby Contest Winners 1HE third and closing period of the Cigar Band Hobl)y Contest conducted under the auspices of tin- Cigar Progress Board came to a close on November 15th. The Judgt's of the Contest, Mr». Martha Manning, Mrs. Helen Watts Schreiber, and Lady Terrington, awarded the ])rizes to the fol- lowing : First prize — $50, Ralph Bancroft, Browns Mills, N. J.; second prize — $25, Katie Jenkins, Norton, Va. ; third prize — $15, Mrs. Oscar Aw^e, Brooklyn, N. Y. ; fouth prize — $10, Esther Wliited, San Francisco, Cal. ; fifth prize — $5, Jean Allen, Washington, D. C; sixth prize— $5, Frieda Rosner, New York, N. Y.; seventh l)rize— $.5, Edward W, Curtis, Syracuse, N. Y. ; eighth prize— $5, Catherine Willis, Brooklyn, N. Y.; ninth prize — $5, Dorothy Haller, Brooklyn, N.Y.; tenth prize — $5, Dorothy McChesney, Indianapolis, Ind. ; eleventh prize — $5, Fred Sutter, Santa Monica, Cal.; twelfth prize— $5, Blanche Joseph, New York, N. Y. ; thirteenth prize--$5, King J. Bogardus, Kingston, N. Y.; four- teenth prize — $5, May Lester, San Francisco, Cal. The winner of the Grand Prize — a round trip to Bermuda or its equivalent— is Ralph Bancroft, of Browns Mills, N. J. The last period of this national contest attracted the largest numlier of entries and additional space hud to be leased to acconnnodate the various objects dec- orated with cigar bands. It was anmzing to observe the variety of tastes exhibitetl in selecting articles for decorative purposes. Included among them were vases plates, candlesticks, toys, liridge table tops, folding chairs, clothing, golf clubs, canes, flower pots, glasst-*. pictures made entirely of cigar bands, designs, books, and many, many other objects of various degrees of sizes and weights. The objects which received the Grand Award were a series of pictures decorated entirely with cigar bands portraying: (1) Chinese arrangement; (2) Chinese Dragon; (3) Sea (larden in Bermuda; (4) Autumn lioinjuet; (5) Butterflies; (6) Poster simulating a stained-glass church window. While it is difficult — at this time — to predict the future advertising policies of the Industry, particularly those of a cooperative character, we feel, however, that whatever type of publicity or advertising the pro- gram nuiy include, serious consideration should he given toward continuation of the revival of cigar band hobby collections. Th0 Tobofce WorU MADE FROM FINER, MORE EXPENSIVE TOBACCOS Give Camels for Christmas! There's no doubt about how much people appreciate Camels — the cigarette that's made from finer, MORE EXPENSIVE TOBACCOS. A gift of Camels says: "Happy Holidays and Happy Smoking!" (right) A pound of Prince Albert in a gUss humidor that keeps the tobacco in prime condition and b^ comes a welcome possession. {right) The famous Christ- mas packagtf, the Camel (arton — lU packs of "20's'* — 200 cigarettes. You'll find it at your dealer's. (above Another Christmas spe- cial — 4 boxes of Camels m "flat fifties'— in holiday dreM. .T ■•m. {left) One pound of Prince Albert — the "biteless" to- bacco—ia a ^BL package. ?rincc Albert THE NATIONAL JOY SMOKE If you know a man owns a pipe — you're practi- cally certain to be right if you give him PRINCE ALBERT — The National Joy Smoke. Beginners like P. A. because it doesn't bite. Occasional pipe- smokers find it's extra cool. And the regulars think it's tops for mellow taste. I HOPE TME 80S KNOW THAT A QRi AUMAYS Ar>«ttCiATB A QFT Of CAMEL OGAREHES ASK ME WHAT itUtt — AND' THE ANSWER IS THAT WG GIASS HUMIDOR Of PRifCE AlBERT i^V:>^^ih KUEVEIN ''QVINGMENG)ns'\> .IHEyCANUSE.50-Jfi liM QVING THAT SI>EaAll-La CHRISTMAS TIN Of PRINQ ALBERT , Ntt, a, J. Wmmi^ Tottwn rnrnpanj. Wtaston-A^afB, N. C. VES SIR- CAMELS HEAD THE UST OF WHAT I WANT FOR CHRISTMAS iJfrmber, iq$j Cigars Gain First Ten Months Cigarette Increase For Period Approaches Nine Billion— Cigars Up Nearly 4 Per Cent. OR the first ten months of this year the large cigar industry in the United States is ahead of the" comparative period of 1936 by more than 166,000,000 or nearly 4 per cent. All classifica- tions made gains. Cigarettes in the first ten months have boosted their output by almost nine billion, 137,- 228,667,787 having been withdrawn during the year up to November 1st. Little cigars have shared in the in- creasing growth of the tobacco products industry too. but manufactured tobacco and snutT, however, con- tinue to lose ground to an appreciable extent. Cigars from Puerto Kico are off more than ten million but the Philippine product has gained almost fifteen million thus far this year. Up to November 1st just a little less than 160,000,000 Manila cigars have been with- drawn. The production in Class A has reached nearly four billion and is ahead for the first ten months 131,623,- 055. The decline in this class in October of more than thirty-five million cut heavily into the substantial in- crease which it had established in the first nine months. However, it is entirely possible that in the month of November a substantial gain will again be recorded. Thus far in the vear Class B production has reached a total of 45,607,478, an increase of 2,863,648 over the ten months of 1936. Considering the period covered, these figures do not seem very impressive, but thev are satisfactorv to the extent that the classifica- tion is out of the minus column. Class C cigars have topped 451,000,000, a gain of more than 29,000,000 which is practically 7 per cent. In this division Philippine cigars increased 45,000, while cigars from Puerto Rico are ahead by 267,000. Nearly 33,000,000 Class D cigars were produced in the United States boosting their increase thus far in the year by a million and a half. Puerto Rico has pro- duced no Class D cigars this year but the Philippine Islands produced 300,0CK) which is 198,(X)0 more than in 1936. Three million, four hundred thousand Class E cigars have been withdrawn in the I'nited States to date which is 585,000 more than in 1936, a gain of 20 per cent. No cigars in this classification were pro- duced in Puerto Rico but in the Philippine Islands there were 6665 manufactured as compared with 2225 in 1936, an increase of 4430. Cigarettes produced in Puerto Rico amounted to 3,870,(MHJ, a decrease of 129,OtKJ. In the Philippines 655,000 cigarettes were made which is al)out 3U(K) less than in 19.36. As stated at the beginning of this resume cigarettes made in the United States have reached a total of 137,228,667,787, a gain of almost nine billion. The little cigar business is growing, 171,629,574 having been manufactured to Noveml)er 1st. This makes an upward swing so far of more than nineteen million. In Puerto Rico there was produced 1,506,680 of these small cigars, a decline of 225,000. None were made in the Philippine Islands according to the statis- tical record. Manufactured tobacco of which 255,826,973 pounds have been tax paid during the first ten months seems to be slipping badly, having fallen off 6,829,786 pounds to November 1st. The ligures represent smoking to- bacco as well as chewing tobacco. If we could figure on two and three-quarter ounces to the package, which ive can't, the decrease would amount to more than {Continued on page 13) Cigars: Class A — United States Puerto Rico Philippine Islands . Ist 10 Mos. CaL Yr. 1937 .. 3,955,202,760 24,767,675 .. 158,477,165 .. 4,138,447,600 45,607,478 764,300 348,921 + + 4- + + + + -f + 4- • •f + ■f 4- + + + -1- 4- 4- Increase or 1 Quantity I 131,023,055 10,633.905 14,595.135 135,584,285 2.863,648 184,050 40,202 decrease >er Cent 3.44 30.04 10.14 Total 3.39 Class B— United States .... Puerto Rico Philippine Islands 6.70 19.41 13.02 Total 46.720.699 2,719,800 6.18 Class C— I'nited States Puerto Rico Philippine Islands . . . 451,573,570 618,750 196,758 29,517,810 267,050 45,096 (..<;9 Total . . . 452.389,078 29,829,956 7.00 Class D— United States Puerto Rico Philippine Islands 32,804.883 "305,152 1,512,665 ' 197,951 4.83 Total Class E— I'nited States . . . . Puerto Rico Philippine Islands 33.110,035 3,401.162 ""6,665 3,407,827 ... 4.488.589.853 26.150.725 . .. 159,334.661 1,710,616 ^4,931 4,430 5.45 2077 Total 589,361 166,102,109 10.550.905 14,882,814 170,434,018 mm Total All Classes: United States . . . . Puerto Rico Philippine Islands 3.84 28.75 10.30 Grand Total . . . ... 4,674.075,239 3.78 Little Cigars: United States . . . . I'uerto Rico F^hilippine Islands ... 171.629,574 1.506,680 19.054.882 225.720 12.49 1 1 rw Total ... 173,136,254 ...137.228.667.787 J.870.60*) 654,867 18329.162 um Cigarettes ; United States Puerto Rico Philippine Islands 8,864.974.027 129.fi00 2,703 •I Tr.tal ...137,233,193.254 8.864,841,724 -«7,744 56.000 3,822 6.91 Large Cigarettes: United States . . . . Puert«» Rico I*hilippine Islands 2.398.655 270.nOf» 3,822 2'- ^i 17.18 Total 2,672,477 435.566 i-'j" Snuff ribs): All United States 30.317.867 1,802.034 = 61 Tobacco Mfrd. (lbs.) : United States Philippine Islands . . . 255.826,973 U 6.829.7ft5 I z.m Total . . . 25S,826.%4 6.829,785 zm Tht Tobatco WofU THEY KNOW TOBACCO SURELY, men who spend their lives buying, sell- ing and handling tobacco are the best judges of tobacco quality. And now, sworn records available for your in- spection show that, among independent tobacco experts. Lucky Strike has twice as many exclusive smokers as have all the other cigarettes combined! This is the verdict of tobacco men— auctioneers, buyers, warehousemen, etc. — not connected with any cigarette manufacturer. In the honest judgment of the men who know tobacco best . . . it's Luckies — 2 to i ^ m «t^ ^*-*r i.'**--^ ^^ ^ ^^ WITH MEN WHO KNOW TOB »>i ^WSfBS^Z "errfS 'iiS.KY >t^ ^xV f Dectmber^ 1937 October Cigar Withdrawals Off Cigarettes Gain Almost 700,000,000 But Cigar Production Declines 33,000,000 KJAH witlulrawals for the month of October, 11KJ7, in the liiiteil States faUed by more than ;i'].:)(Ki.(MM) t(» equal the sales of ()eto]>er, VXMh Classes A and O were the only ones to show a loss, but the Class A lo.-s of ;;r),4:)rMHHi was more than sufficient to ]»ut ciuar i>r(uluction in the minus column to the extent of over ('• ]»er cent., as compared with the same month in the jirevioiis year. This much more than olTsets the irain of ovi-r !MHHMH>'> ciuars in Sep- tember, 1937, as com])ared with Se])teml)er, VXlil How- ever, the ToV)acco Merchants Associatiim otters some consohition with their rejiort for the lirst ten months of this year, imbcatinu an ujtward trend thus far in the period of almost 4 ]>er cent. The ciirarette division ctmtinues hai)i»ily on its way. The y:ain in October is more than 6H8,IKHMK)0, as compared with the same montli in 193(). This marks the cigarette industry u]» abdut ')' i per cent., but less than the com]»arative ten m<»nths' uain wliich is abnost 7 per cent. All this is indicative of another banner year for the ci^ari*tte business. The table ai)])en(hMl lierewitli shows the remark- able increase in the consumption of cigars from the Philippine Islands, which in tlie month of October gained more than 77'i.> per cent, as compared with the same month in the ]»revious year. Puerto Rican ciuars withdrawn for consumption in the month of Octobt'r amounted to only 3(>9,(KK), a decline of more than !>.'> per cent. No Class I) or E cigars were withdrawn at all, while Class A made up by far the greatest percent aire of those that were with- dra\\ai. Class A cigars withdrawn in the United States for the month exceeded 43r),(MM),()CHj, a gain of about 2,000,(XM> over September, but a decrease of more than 35,00(),0()0 compared with October of 1936. Class A cigars from Puerto Rico amounted to onlv 289,750 as against more than 5,(KKMKMi in October of 1936. On the other hand, cigars in Class A from the Philippine Islands totalled more than 23,5(KMMMI, a gain of more than lOjOCKMXK) over October of the previous year. This was also a gain of more than 4,000,0(X) over Sep- tember of this year. Class B made a slight gain over the same month in 1936 with an output of more than 6,60 ... 23.501.27(1 + 10,.145.190 Total 458,807,910 — Class B— United States 6,658.337 + Puerto Rico 6.200 — Philippine Inlands ... 47.417 — Total 6,711,954 -f Class C— United States 70,197.594 + 1.76S.260 Puerto Kico 73.1tM) -f 8.850 Philippine Islands ... 40.13r. + 14.130 T..tal "0.310,830 + 1.788,240 Class D— United States 5,014,164 — 164.583 Puerto Kii, I Philippine island* ... 51.200 -f 20.700 Total 5,065,364 — 143.883 Class E— United States 678,275 + 60.531 Puerto Rico Philippine Islands . . 600 + 100 Total 678,875 + 60,631 Total All Classes: United States 517,565.260 — 33,549.153 Puerto Rico 369,050 — 4.978.850 Philippine Islands . . . 23,640,623 -f 10.332.864 Grand Total 541,574,933 — 28.195.1W Little Cigars: l*nited States 17.H«<7.5MJ -f 757.480 Puerto Rico — 2(NJ.(KK» Philippine Islands ... Total 17,897.560 4- 557.480 t igarettcs: United States 13.892,142.613 + 688,291.586 Puerto Rico IM.OOO — 640.000 Philippine Islands ... 1,900 — 69,500 Total ............ 13.892.244.513 + »,87.582.(»6 Large Cigarettes: Unite.l < fates 308.870 + 130,970 Puerto Rico — 60.000 Philippine Islands 750 + 750 Total 309,6M + 71.720 Snuff ribs.U All United States ... 2,«7,947 — 632,506 Tobacco Mffd. (lbs.): ITnited States 26.078,781 — 2.347.147 Philippine Islands . . 2 + 2 Total 26.078.783 — 2.347,145 7.54 94.39 78.63 2.58 2.61 3.18 2.76 9.80 9.81 6.(W 93.10 77.65 4.9.' 4.42 3.21 5.21 30.1; 17.4; %M^ %2f GOVERNMENT TAX COLLECTIONS GAIN FTER having registered an increase of more than nine and one-half millions in September, 1937 over Septeml)er, 1936, the cigar produc- tion in October declined more than .".:i,.')(H ),()()( ) as com])areut if yt)u can figure out a woman and her idio- syiK-rasies, you're a better man than I am "Gordon (Hn"! HOTEL MEN SEEK COCKTAIL CHAMPION One hundred and nineteen firms and associations took part in the Hotel, Restaurant and Catering Exhi- liition being, held at OhTnpia, London, England, from Nov«'inb(»r 3nth to December 8th. The exhibits, which fill thf Xational Hall, include foods, wines, cigars, cigar- ette-, and every kind of equipment, covering the whole hotel and catering field. A competition will be held to discover the world's cocktail champion. This will be the largest contest of its kind. A number of culinary competitions have also been arranged and another feature of the exhibition will b.. the oflicial visits which have been prepared by nunibers of the various hotel and catering organiza- tions. HOW WOULD YOU LIKE TO LOSE $500? George Piepenbrink, who operates a cigar store on IMiv. rsity Avenue in Cincinnati, w^as recently robbed < > f !*:.'»< X I. i le couldn H make a deposit on ' * Turkey Day ' ' ami "started to take his money home with him. As he !.ti'pp<'f all other tobacco products. La rice cigarettes made in the United States have roachod a figure of 2,398,65.5 to the close of October. This IS a gain of almost 500,000 over 1936. Puerto Rico has produced 270,000 in tho same period, which is a doolino of 56,000. The Philippine Islands have manu- factured 3822 for the first ten months, but there are no comparative figures, as none were made in 1936. Horowith are the statistics: CIGAR WITHDRAWALS OFF IN OCTOBER {Continued From Page 10) Manufaotured tobacco amounted to 26,078,781 pniinds, whicli is less by 2,347,147 pounds than October i^y. ar auo. This is about the same as was produced in Scptoniber of this year, which was a decline of more than 5W,M0 less than in Soptcmber, 1936. Xoarly 18,000,000 little cigars were produced in ( )otobor, which was a gain over October of 1936 and an incroaso also over September of this year. SnufT production in October was almost 3,000,000 pounds, but this was less by 632,rK)0 pounds than Octo- ber, 1936, and less also than September of this year. XMAS PACKAGING OFFERED BY REYNOLDS Spiecial Christmas packaging is offered by the R. J. Reynolds Tobacco Company for Camel cigarettes, I*rince Albert pipe tobacco and George Washington pipe tobacco. The specials include gaily wrapped Camel cartons —ten packs of **20*s'' (200 cigarettes) and four boxes of Camels in "flat fifties.'* Another outstanding spe- cial is a full pound of Prince Albert packed either in a spoeial tin or in a glass humidor, both items making ideal Christmas presents for pipe smoking friends or relatives. A large package of inexpensive, gift- wrapped George Washington tobacco is also included among the featured numbers. Tobacco Merchants' Association Registration Bureau, 'new^'yo^^I^ Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.(X) Duplicate Certificate, 2.00 Note A— An allowance of $2 will be made to memberi of the Tobacco Mer- chants' Association on each registration. Note B— It a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an additional charge of Two Dollars ($2.00) will be made and so an additional charge of One Dollar ($1.00) will be Bade for every ten (10) additional titles necessarily reported. NEW REGISTRATIONS EL REY DE HABANA:— ♦6.645. For cigars. Cuesta. Rev & Co.. Tampa, I "la.. February 8. 1937. (By consent of Consolidated Litho, Corp.. Brooklyn, N. Y.) BERVALDO:— 46,648. For all tobacco product^. (I. W. Van Slyke & Horton, Inc.. Kingston, N. V., October 30, 1937. (By consent of Consolidated Litho. Corp., Brooklyn, N. Y.) DEMPSTER: — 46,649. For all tobacco products. Consolidated Litho. Corp., Brooklyn, N. Y.. March 2^. 1937. TRANSFERRED REGISTRATIONS EL ROYANA:— -4,689 (Tobacco World). For cigars, cigarettes, cheroots, stogies, chewing and smoking tobacco. Registered July 18, 1912, by Emze Cigar Co., Philadelphia, I'a. Through mesne transfers acquired by Continental Cigar Corp., Scranton. Pa., and re-transferred to G. W. Van Slvke & Horton, Inc., Kingston. N. Y., March 17. 1937. HOOD'S SPECIAL:— 40.649 (United Registration Bureau for the Tobacco Industries), l-'or cigars, little cigars, cigarettes and to- bacco: and 21,071 (L'. S. Patent Office), for cigars. Registered May 5. 1918. and December 24. 1918. respectively, by B. Wasser- tnan Co., New York. X. Y. Transferred to Continental Cigar Corp., Scranton. Pa., and re-transferred to G. W. \*.-in Slyke & Horton. Inc., Kingston. N. Y.. March 17, 1937. GERBIANY HAS BIGGEST CIGAR The largest cigar in the world is to Ix- seen at the cigar nmseuin which has heen established in tlio small town of Buonde in Westphalia, Oerniany, where some 3,000,000 cigars are manufactured every year. This "world's greatest cisrar'* is nearlv two vards in length and nearlv 26 inches in circumference. Anvone who smoked at it an hour a dav would take a vear and 245 days before the cigar would be finished. QUI HIOH.GIADE NON-EVArOKATlNO CaOAR FLAVORS Mak* tobacco aiallow aBil soiooth In cbaractov •■d Inpart m most palatable flavor FUYOIS FOR ^OKUia ud CHEWING TOBACCO Wrtta for Liat of Flavors for Special Branda ABTVN. AIOHATIZBI. BOX FLAVOKS. PASTE SWEETBNEBS FRIES a BRO., 92 Reade Street, New York **A business that isn't worth advertising ought to be advertised for sale". mm^sM^^mmM MMfiMmmm Classified Column The rate for this column is three cents (3c.) a word, with a minimum charge of seventy-five cents (75c.) pasrable strictly in advance. /«\iri«rtr7ivir«vir)«(iri«vi:/» : /•N . ^*\ LiiltL\ POSITION WANTED CIGAR SALESMAN COVERING EASTERN PENNSYLVA- NIA and Local Territory desires connection. Large following. Address Box No. 580. "The Tobacco World." CIGAR FOREMAN HAVING 6 YEARS' EXPERIENCE ON Automatic Machines, wants position. Also instructs beginners. Address Box No. 582, "The Tobacco World." TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION .^^H^ OF UNITED STATES ^NfJ^ JESSE A. BLOai. \\TieclinK. W. V> President JULIUS LICHTE.NSTEIN. New York. N. Y Vice-Preiident WILLIAM BEST. New York. N. Y Chairman Executive Committee MAJ. GEORGE W. HILL. New York. N. Y Vice-Pre.ident GEORGE H. HUMMELL. New York. N. Y Vice-Prealdent H. H. SHELTON. Washington, D. C Vice-Preaident WILLIAM T. REED, Richmond. Va Vice-President HARVEY L. HIRST, Philadelphia. Pa Vice-President ASA LEMLEIN. New York. N. Y Treasurer CHARLES DUSHKIND. New York. N. Y Counsel and Managing Director Headquarters. 341 Madison Ave.. New York City RETAIL TOBACCO DEALERS OF AMERICA, INC. WILLIAM A. HOLLINGSWORTH. 233 Broadway, New York, N. Y President CLIFFORD N. DAWSON. Buffalo. N. Y Executive Vice-President JAMES C. THOMPSON, Chicago, III Treasurer ASSOCIATED CIGAR MFRS. AND LEAF TOBACCO DEALERS JOHN H. DUYS. New York City President MILTON RANCK. Uncaster. Pa First Vice-President D. EMIL KLEIN. New York City Second Vice-President LEE SAMUELS. New York City Secretary -Treasurer NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS ABE BROWN. 408 Market ftreM, Newark, N. J ,..„.... President JOSEPH FREEMAN, 615 West l»th Street. New York City.. First Vice-President FRANK SOBEL. 72 Williams Street. Newark, N. J Secretary ALBERT FREEMAN. S Weit Broadway. New f^ City Tr«»Burer THE NATIONAL ASSOCIATIONS OF TOBACCO DISTRIBUTORS. INC. E. ASBURY DAVIS, Baltimore. Md President JOSEPH KOLODNY. 200 Fifth Ave.. New York. N. Y SecreUry GEO. B. ^^AMBLING, Oeveland. Ohio Trtmmutt UNITED STATES TOBACCO DISTRIBUTORS ASSOCIATION JOHN F. BROWN President HERMAN H. YAFFE. Xn Fox Building, Philadelphia, Pa Secretary RETAIL CIGAR STORE ASSOCIATION OF PHILADELPHIA MORRIS LEVITONE President SAMUEL MAGID, 20W N. Mervine St.. Philadelphia. Pa Secretary QGAR BOXES Somethi ew! Manila cigar manufacturers are sending to the market new sizes, shapes and packings to sell at a nickel. These cigars are hand-made, long-filled with native and shade wrappers. They are designed to meet the fashions in cigars and they are more than the money's worth to any discriminating smoker. Tobaccos from the Cagayan Valley, ripened under the mellow skies of a tropical country, cigar filler noted for mildness and free burn, cured and aged under expert supervisions, are used in the fabri- cation of these Manila Nickel sizes. Ask your jobber for the NEW MANILAS, try them, stock them! There is pleasure and profit in better Manilas List of Distributors and Factory Agents on request THE MAMftA AD AGENCY {C. A, Bond, Manager) 15 William Street New York '4 Th* Tobacco World SIRWALTCR RALEIGH CCABITTE 'TOBACCO' m '£) r. H ^ s %m% ^VALON J 'UitcTOiiCCO i&'tftMinB h ■ ■ •«ft» rntnifrr BROWN & WILLIAMSON TOBACCO CORPORATION, LOUISVILLE, KENTUCKY Brown fli Williamson product? bring y-- •'■ ■ '• profit in all linei and prices. KODL is tht 15c mentholated cigarette. Ralcighs now sell at popular prices. Viceroys are 15e and have a new, improved r.' I Walter RalnKh Sn^ for Its mildt.t T. •t giitad i-.itttc fr r 5e«M lOf Ant G are bags of ro!l\ ■ n Cj.,.;n ..n rOU North St , • ! ii 111 in 5r Willi '