Title: The Tobacco world, v. 62 Place of Publication: Philadelphia, Pa Copyright Date: 1942 Master Negative Storage Number: MNS# PSt SNPaAg190.3 Volume 62 1942 •ap^ ' "m A ^ pL^yfv ! JANB-m? J A N U^^JSJ. 1942 lent »• -i <^i ^0 \ '^-t-1^^" ADVANCES ALL THE WAY DOWN THE LINE IN 1941 ESTABLISHED 1881 An increase in all classes of cigars, awiounting- to 6.13 per cent. — Increases in individual classes of cigars, ranging from 5.82 per cent, for Class A to 19.67 per cent, for Class E — A 14 per cent, increase in cigarettes — Other increases of 8.75 per cent, for little cigars, 12.34 per cent, for large ciga- rettes, and 4.75 per cent, for snuff; a slight decline of 1.78 per cent, for chew- ing and smoking tobacco — That is the record-breaking report of tobacco products for the first 11 months of 1941. '%m V Its mild and cool « • Copyright 1942, Liggett & Myers Tobacco Co HoBABT B. Hankins EdltOT Business Manager — B. S. Phillips THE TOBACCO WORLD Vol. 62 JANUARY, 1942 No. 1 NE of the biggest *^ Cigar Christmases'' in his- tory— that was the verdict of the Cigar Insti- tute of America. Cigar sales to wholesalers showed an increase of 7.01 per cent, in Novem- ber over the same month last year, the Institute an- nounced. This is the biggest gain in five months. The figures are from official government reports. The In- stitute mentioned the following factors governing the large upward trend : Beginning in August and continuing through Oc- tober, wholesalers stocked cigars in all price brackets for Christmas box sales to consumers to such degree that wholesale purchases in some divisions went as high as 45.37 per cent, over the same period last year ; retailers throughout the United States have reported enthusiastic results from consumer promotion directed by the Institute ; wholesale consumption of cigars con- tinues to increase, according to the Internal Revenue Department records just released. For the first time in history, all factors of the cigar industry have worked together as one unit this year to improve merchandising methods and increase the consumption of cigars, which has been declining for twenty years, despite gains in consumer purchas- ing power since 1932. The Cigar Institute of America which has directed the industry-wide promotion re- ports that as a result of this unified effort holiday sales have kept pace with expectations for the greatest de- mand in eleven years. In November cigars selling for more than 20 cents each increased 4.30 per cent, over 1940; those selling for 15 to 20 cents declined 5.25 per cent, after increases of 11.32 per cent, in October and 13.86 per cent, in Sep- tember, 8 to 15 cents cigars increased 0.85 per cent., 5 to 8 cents cigars went up 16.27 per cent., and cigars selling for 5 cents or less kept on their upward climb with an increase of 7.93 per cent. In the last eleven months the increase in number of American-manufactured cigars is 306,693,852. Believing use of sirens in radio programs is taboo under today's war conditions, the Institute has changed its broadcast announcements. H. W. McHose, acting director, declared that the Institute radio sound recording is being removed, in the fear that audiences might believe it preceded an air raid alarm. These transcriptions were made more than a month before the war started. Mr. McHose stated : ' ' The Cigar Institute is today withdrawing from 22 leading radio stations across the nation its transcribed broadcast in which the sound effects used include piping an admiral on board a bat- tleship and the warning wail of a police siren. The significance of these signals is great at this time. They are being eliminated from the Institute's radio pro- grams in the public interest." The Cigar Institute removed the sound effects that might be misinterpreted and also altered the introduc- tory language as voiced by different speakers in the staccato style characterizing the presentations. The phraseology was keyed to Christmas giving from start to finish. Because no new records could be made in time for radio stations at a distance from New York, the cigar message was read during the fifteen days preceding Christmas by the broadcast announcers in place of the use of the transcriptions. The move met with the endorsement of the Army officials in the different localities. TOCKS of leaf tobacco owned by dealers and manufacturers in the United States and in Puerto Rico on October 1, 1941, totaled 2,937,- 413,000 pounds compared with 2,716,910,000 pounds on October 1, 1940, an increase of 220,503,000 pounds. Between July 1 and October 1 of 1941 total stocks increased 13,721,000 pounds compared with an increase of 79,088,000 pounds during the same period of 1940. ^ Stocks of flue-cured tobacco on October 1, 1941, were 1,512,564,000 pounds as compared with 1,382,- 178,000 pounds on October 1, 1940. The stocks of Type 11 were reported as 481,566,000 pounds; Type 12, 570,055,000 pounds ; Type 13, 321,624,000 pounds ; and Type 14, 139,319,000 pounds on October 1, 1941. Stocks of all types of fire-cured tobacco were re- ported as 172,241,000 pounds on October 1, 1941, com- pared with 132,223,000 pounds on October 1, 1940. Virginia fire-cured. Type 21, stocks were reported as 30,494,000 pounds ; Type 22, 100,188,000 pounds ; Type 23, 41,043,000 pounds ; and Type 24, 516,000 pounds. Burley stocks were nearly 33 million pounds higher on October 1, 1941, than they were on October 1, 1940. The October 1, 1941, report shows 696,545,000 pounds. Maryland tobacco. Type 32, stocks were re- ported as 46,868,000 pounds on October 1, 1941. One Sucker stocks on October 1, 1941, were 32,367,000 pounds; Green River, 30,611,000 pounds; Virginia sun-cured, 3,238,000 pounds; Eastern Ohio, 893,000 pounds; Perique, 961,000 pounds; other mis- cellaneous domestic, 873,000 pounds; and foreign- grown cigarette and smoking tobacco (Turkish and other) 99,487,000 pounds. Stocks of American-grown cigar-filler types of tobacco amounted to 183,738,000 pounds on October 1, 1941, an increase of over 11 million pounds over the October 1, 1940, stocks. Type 41, Pennsylvania Seed- leaf stocks on October 1, 1941, were 101,509,000 pounds. Of this total over 76 million pounds were binders and fillers, and about 25 million pounds were stemming grades or lower. Type 42, Gebhardt, stocks on Oc- tober 1, 1941, were 18,754,000 pounds ; Type 43, Zini- mer, 11,205,000 pounds; Type 44, Dutch, 7,350,000 pounds; Type 45, Georgia and Florida sun-grown, 2,288,000 pounds ; and Type 46, Puerto Rican, 21,215,- 000 pounds in the United States, and 21,417,000 pounds in Puerto Rico. / The TOBACCO WORLD (est. 1881) is published by Tobacco World Corporation; Hobart B. Hankins, President and Treasurer; B. S. Phillips, Vice-Presidtnt; John Cleary, Secretary. Office, 236 Chestnut Street, Philadelphia, Pa. Issued monthly. Subscriptions, available only to those engaged in the tobacco industry or trade, $1.00 a year' IS cents a copy; foreign, $1.75 a year. Entered as second-class mail matter, December 22, 1909, at the Post Office, Philadelphia, Pa., under the Act of March 3, 1879. t The cigar binder type stocks, some of which are used for wrappers, were about a million pounds higher on October 1, 1941, than they were on October 1, 1940. Total binder type stocks were reported as 124,878,000 pounds on October 1, 1941. Type 51, Connecticut Broadleaf stocks, were reported as 21,535,000 pounds ; Type 52, Connecticut Havana Seed, 23,746,000 pounds ; Type 53, New York and Pennsylvania Havana Seed, 2,767,000 pounds; Type 54, Southern Wisconsin, 36,762,000 pounds ; and Type 55, Northern AVisconsin, 40,068,000 pounds. Shade-grown wrapper type stocks were reported as 12,942,000 pounds on October 1, 1941, with 6,893,000 pounds of Connecticut Shade, and 6,049,000 pounds of Georgia and Florida Shade. The foreign-grown cigar-leaf tobacco stocks in the United States on October 1, 1941, consisted of 9,798,000 pounds of Cuba (Havana) ; 5,035,000 pounds of Sumatra and Java ; and 4,221,000 pounds of Philippine Islands (Manila). The stocks of Sumatra and Java for July and October, 1941, shown in the report, do not include stocks owned by the Netherlands Indies Produce Corporation in the free trade zone and in transit. The figures quoted for type totals are the sums of unstemmed and stemmed leaf as reported. Tables are included showing stocks on a farm-sales-weight basis, and stocks owned by dealers and manufcaturers sepa- rately. The detailed report shows all stocks sub- divided according to groups recognized in the trade. All figures quoted in tables are rounded to nearest thousand pounds. REYNOLDS RADIO PROGRAMS HE R. J. Reynolds Tobacco Company sponsors a new program, ''How Am I Doing?" over a coast-to-coast hookup on 100 CBS stations be- ginning Friday, January 9, 7:30 to 8 P. M., rebroadcast 10:30 to 11 P. M., E. S. T. The series takes the C. B. S. air time of the Al Pearce Show and is sponsored in the interest of Camel cigarettes and Prince Albert smoking tobacco. ''How Am I Doing'' is to be a comedy quiz program featuring Bob Hawk as master of ceremonies, Vaughn Monroe and his orchestra and Bert Parks as announcer. The company also sponsors "Blondie,'' Mondays 7 :30 to 8 P. M., rebroadcast 10 :30 to 11 P. M., on eighty CBS stations from coast to coast. The company has renewed for another thirteen weeks the short-wave broadcasts of Xavier Cugat and his orchestra, broadcast to Latin America over N. B. C.'s International Division transmitters, WRCA, New York, and AVBOS, Boston, Thursday evenings from 9 :15 to 9 :45 P. M., E. S. T., in behalf of Camel ciga- rettes, as of January 15, 1942. Announcements are made in Spanish on this program. Al Pearce and his Variety Show, originating in Hollywood, will switch to the N. B. C. Red Network on Thursday, January 8th, next, and will be heard there- after from 7 :30 to 8 P. M., E. S. T., on Thursday nights. Xavier Cugat will be switched to the N. B. C. Blue Network on Wednesday nights, from 9 :30 to 10 P. M., as of January 7th, replacing Penthouse Party. Cugat is also broadcast to Latin America over the N. B. C. International Division short-wave stations, with de- layed broadcasts in Hawaii and the Philippines. William Esty & Co. is the agency. NATD CONVENTION PLANS By Joseph Kolodny, Sec. National Assn. of Tobacco Distributors HE United States is now involved in the war. The suddenness of its entry into this world- wide conflict has jolted and shocked every citi- zen. No reasonable human being can under- estimate the magnitude of our task. Our President definitely stated that it will require the full whole- hearted and unreserved support of all, attended by a great many sacrifices. We believe that the American people are ready and willing to accept the many un- pleasant consequences. Because of this tragic development several in- quiries have reached this office to ascertain our inten- tions regarding the 10th Anniversary Convention, to be held at the Palmer House, Chicago, 111., January 13-17, 1942. History teaches us that mobile armies, vigilant navies, a powerful fleet, an audacious air force, and an abundance of armaments, are all indispensable pre- requisites toward winning battles. The unity and morale of the citizens at home, the non-disturbance of normal business pursuits, the sup- port that the citizenry extends to the Government, the loyalty and fidelity that they repose upon their leaders —these are the indispensable essentials toward win- ning wars. The conventions of the N. A. T. D. have been effec- tive instrumentalities in crystallizing and cementing a closer relationship and understanding among mem- bers of the trade and the entire industry. This kind of activity, therefore, is consonant with the needs and exigencies of the present hour. ^ We shall, therefore, set out with renewed zest and vigor to make it an even bigger convention, to render it as an even more effective manifestation in the fur- therance of unity of purpose among the participants, all of which can't help but make an effective contribu- tion toward unity of purpose among all citizens. SUPPORTS COMMUNITY FUND ^ Chicago tobacco firms and their employees con- tributed a total of $3653 toward this year's Community Fund goal of $3,583,000, according to an analysis of subscriptions released by Robert A. Gardner, presi- dent. This amount includes donations made through the Sponsors Division of the campaign headed by Bryan S. Reid and the Tobacco Group in E. 0. Brooks '*In- w^^^^l I>ivision of which John H. Maute, president, W. J^ Monroe Cigar Company, was the chairman. Assisting Mr. Maute in piling up the total were these team captains : Albert Cassel, Sam Cassel Com- pany; Morris Goodman, F. Hitchcock, Stanley Levi and Seyn^iour Lowy of Iwan Ries and Company and R H. Riemenschneider, sales promotion manager, Wal- green Company. ' The drive officially ended when the 50,000 volun- teer workers broke an all time record by passing their goal at their final report meeting with subscriptions adding up to $3,637,092. At the request of their gen- eral chairman, James D. Knowlson, however, all agreed to keep -on the job- in an effort to bring in all pos- sible outstanding contributions to meet the problem of rising costs facing the 185 welfare agencies which par- ticipate m the Fund. The Tobacco World Cigars, Cigarettes, Snuff Up in Nov. 4' Gains Ranged from 5.76 per cent for Snuff to 19A7 per cent for Cigarettes; Losses Slight Save for Little Cigars IGARS, cigarettes and snuff gained; little cigars, large cigarettes, chewing and smoking tobacco lost ground — that is a summary of the business in tobacco products in November as reflected in the sales of revenue stamps, according to the Supplement to the Tobacco Barometer, issued by the Tobacco Merchants Association of the United States. The gains ranged from 5.76 per cent, for snuff to 19.47 per cent, for cigarettes. The declines ranged from 0.81 per cent, for large cigarettes to 19.35 per cent, for little cigars. All classes of cigars in the U. S. totaled 542,905,- 735, as compared to 507,348,580, an increase of 35,557,- 155, or 7.01 per cent. Philippine Island cigars totaled 12,069,570, as compared to 20,017,390, a drop of 7,947,- 820, or 39.7 per cent. Puerto Rico cigars totaled 240,- 550, as compared to 271,550, a loss of 31,000 or 11.42 per cent. Grand total of cigars of all classes was 555,- 215,855, as compared to 527,637,520, a gain of 27,578,- 335, or 5.23 per cent. Class A cigars in the U. S. totaled 470,307,210, as compared to 435,760,000, an advance of 34,547,210, or 7.93 per cent. A P. I. drop from 19,926,250 to 11,933,- 600, and a P. R. rise from 91,850 to 98,050, served to bring the total to 482,338,860, as compared to 455,778,- 100, for a class gain of 26,560,760, or 5.83 per cent. Increase or Decrease Product November, 1941 Quantity Per Cent. Cigars : Class A — United States 470,307,210 -f- Philippine Islands ... 11,933,600 — Puerto Rico 98,050 + Total 482,338,860 + Class B — United States 5,323,665 + Philippine Islands . . . 22,850 -f- Puerto Rico 45,000 — Total 5,391,515 -f- Class C — United States 61,420,520 + Philippine Islands . . . 103,025 -f Puerto Rico 97,500 — Total 61,621,045 4- Class D — United States 5,015,885 — Philippine Islands . . . 7,975 — Puerto Rico Total 5,023,860 — Class E — United States 838,455 -f Philippine Islands ... 2,120 — Puerto Rico Total 840,575 -f January, 194^ 34,547,210 7,992,650 6,200 7.93 • • • • • • • • 26,560,760 5.83 745,115 11,680 5,000 16.27 751,795 16.20 506,932 34,115 32,200 0.83 • • • • 508,847 0.83 278,192 265 • • • 5.25 • • • • • • • • 278,457 5.25 36,090 700 4.50 • • • • • • • • 35.390 4.40 Class B cigars in the U. S. totaled 5,323,665, as compared to 4,578,550, an increase of 745,115, or 16.27 per cent. A P. I. gain of 11,680 and a P. R. loss of 5000 combined to give the class a net gain of 751 .795, or 16.2 per cent. Class C cigars in the U. S. totaled 61,420,520, as compared to 60,913,588, a rise of 506,932, or 0.83 per cent. The percentage was unchanged, but the volume gain was increased to 508,847, as a result of a P. I. gain of 34,115 and a P. R. loss of 32,200. Class D cigars in the U. S. totaled 5,015,885, as compared to 5,294,077, a decHne of 278,192, or 5.25 per cent. Class E cigars in the U. S. totaled 838,455, as com- pared to 802,365, a gain of 36,090, or 4.5 per cent. Cigarettes in the U. S. totaled 17,140,649,845, as compared to 14,347,327,020, a climb of 2,793,322,825, or 19.47 per cent. Little cigars totaled 11,735,480, as compared to 14,- 551,307, a drop of 215,827, or 19.35 per cent. Large cigarettes totaled 235,790, a decrease of 0.81 per cent. ; snuff totaled 3,030,490 pounds, a gain of 5.76 per cent. Chewing and smoking tobacco totaled 24,- 345,905 pounds, a loss of 5.38 per cent. Following are the comparative figures : Increase or Decrease Product November, 1941 Quantity Per Cent. Total All Classes: United States . 542,905,735 -f 35,557,155 7.01 Philippine Islands ... 12,069,570 — 7,947,820 39.70 Puerto Rico 240,550 — 31,000 11.42 Grand Total .... 555,215,855 + 27,578,335 723 Little Cigars: All United States.... 11,735,480 — 2,815,827 19.35 Cigarettes: United States 17,140,649,845 + 2,793,322,825 19.47 Philippine Islands . . . 3,800 — 23 920 Puerto Rico 415,740 + 115,'620 '.'.'.'.'. Total 17,141,069,385 + 2,793,414,525 1^47 Large Cigarettes: United States 235,790 — 1,925 0.81 Phihppine Islands ... Puerto Rico 20,000 + 5^666 '.'.'.'. Total 255,790 + 3^075 T22 Snuff (lbs.): '~~ All United States .... 3,030,490 + 164,977 5.76 Tobacco (Chewing and Smoking) (lbs.): United States 24,345,905 - 1,385,005 5.38 Philippine Islands — in •^ v/ ■ • • • Total 24,345,905 - 1,385,015 TsS Source: Comparative data of November tax-paid products released by Internal Revenue Bureau. 5 Gains General in 11 Months of 1941 Increases Registered in Every Type of Tobacco Product Except Chewing and Smoking Tobacco; Gains Big N the first eleven months of 1941, sales of rev- enue stamps indicate plus business for every classification of tobacco products except chew- ing and smoking tobacco, and even there the dPpllTiP la otiIat- clio'lif flip iTPO'lirriKlo -fiomiTi f%^' 1 7Q >-sor cent, being set beside the minus sign in the Supplement to the Tobacco Barometer of the Tobacco Merchants Association of the United States. Some of the gains are substantial, as witness the 14 per cent, increase in cigarettes and the 12.34 per cent, increase in large cigarettes. Class A cigars in the U. S. totaled 4,733,016,605, as compared to 4,472,494,615, an increase of 260,521,- 990, or 5.82 per cent. The Philippine Islands total was 170,716,910, as compared to 198,409,965, a decrease of 27,693,055, or 13.96 per cent. The Puerto Rico total was 430,810, as compared to 710,450, a drop of 279,460. Grand total was 4,904,164,325, as compared to 4,671,- 615,030, a gain of 232,549,295, or 4.98 per cent. Class B cigars in the U. S. totaled 41,210,878, as compared to 38,200,198, a gain of 3,010,680, or 7.88 per cent. This was reduced to 7.8 per cent, by a P. I. gain and a P. R. loss. Class C cigars in the U. S. totaled 494,919,081, as compared to 456,794,368, an advance of 38,124,713, or 8.35 per cent. A P. I. gain and a P. R. loss combined 1st 11 Months Product Cal. Yr. 1941 Cigars : Class A — United States 4,733,016,605 + Philippine Islands ... 170,716,910 — Puerto Rico 430,810 — Total 4,904,164,325 + Class B — United States 41,210,878 + Philippine Islands ... 183,157 -f Puerto Rico 155,750 — Total 41,549,785 + Class C — United States 494,919,081 + Philippine Islands . . . 413,765 -f Puerto Rico 281,600 — Total 495,614,446 + Class D — United States 38,752,333 + Philippine Islands . . . 59,730 — Puerto Rico 300 + Total 38,812,363 + Class E — United States 4,423,694 -f Philippine Islands . . . 75,910 — Puerto Rico Total 4,499,604 + 6 Increase or Decrease Quantity Per Cent 260,521,990 5.82 27,693.055 13.96 279,640 232,549,295 4.98 3,010,680 7.88 53,998 58,400 3,006,278 7.80 38,124,713 8.35 111,548 113,350 38,122,911 8.33 4,309,358 12.51 17,701 300 4,291,957 1I43 727,111 19.67 291,695 435,416 10.71 to reduce this to 38,122,911. Class D cigars in the U. S. totaled 38,752,333, as compared to 34,442,975, a rise of 4,309,358, or 12.51 per cent. A P. I. loss and a P. R. gain reduced this to 4. 9m mi ^ nr 12 4-^ r^f^r pptiI Class E cigars in the U. S. totaled 4,423,694, as compared to 3,696,583, a gain of 727,111, or 19.67 per cent., reduced to 435,416, or 10.71 per cent., by a drop in P. I. sales. Cigars of all classes in the U. S. totaled 5,312,322,- 591, as compared to 5,005,628,739, an increase of 306,- 693,852, or 6.13 per cent. P. I. cigars totaled 171,449,- 472, as compared to 199,286,377, a loss of 27,836,905, or 13.97 per cent. P. R. cigars totaled 868,460, as com- pared to 1,319,550, a drop of 451,090, or 34.19 per cent. Grand total of all classes was 5,484,640, as compared to 5,206,234,666, a gain of 278,405,857, or 5.35 per cent. Cigarettes in the U. S. totaled 190,205,072,345, as compared to 166,848,184,886, a rise of 23,356,887,459, or 14 per cent. Little cigars totaled 135,437,833, a gain of 8.75 per cent.; large cigarettes, 1,800,481, a gain of 12.34 per cent. ; snuff, 36,259,910 pounds, a gain of 4.75 per cent.; chewing and smoking tobacco, 277,781,208 pounds, a loss of 1.78 per cent. Following are the figures : 1st 11 Months Product Cal. Yr. 1941 Total All Classes: United States 5,312,322,591 + Philippine Islands ... 171,449,472 — Puerto Rico 868,460 — Increase or Decrease Quantity Per Cent. 306,693,852 6.13 27,836,905 13.97 451,090 34.19 Grand Total 5,484,640,523 + 278,405,857 5.35 Little Cigars: All United States 135,437,833 + 10,899,891 8.75 Cigarettes: United States 190,205,072,345 + Philippine Islands ... 179,500 — Puerto Rico 4,638,640 + 23,356,887,459 107,990 1,627,140 Total 190,209,890,485 +23,358,406,609 Large Cigarettes: United States . . . Philippine Islands Puerto Rico Total 1,674,281 + 6,800 + 119,400 — 183,856 3,045 44,200 1,800,481 H- 142,701 14.00 14.00 12.34 27.02 8.61 Snuff (lbs.): All United States . Tobacco (Chewing and Smoking) (lbs.): United States .... Philippine Islands 36,259,910 + 1,643,824 4.75 277,781,208 — 25 -f 5,039,851 1.78 ■U .... Total 277,781,233 — 5,039,836 1.78 ♦Compiled from comparative data of tax-paid products released monthly by Internal Revenue Bureau. The Tobacco World m Among America's Blessings - Low-priced Cigars When cigars are obtainable in war- torn Europe they cost ten times the price charged in America; and in peacetime, too, the devotee across the Atlantic pays more for his cigars of quality commensurate with what is obtained so readily and inexpensively here. Chief Rising Sun, the Indian philosopher, is telling Julie Neal of Mount Vernon about it, at a chance meeting at a Hotel New Yorker recep- tion. This is a Cigar Institute pic- ture that helps in bringing the news about cigars to the forefront, in un- usual, striking style. "Baby, Look at those Smoke Rings!" LACKOUT" is the most important word in our vocabulary these days. It affects us all, more or less. But perhaps the person most concerned with it just now is Douglas Leigh, who owns most of the electric spectaculars on Broad- way, the signs that do so much to light up the Great White Way. Because Broadway might at any time have to be blacked out at a minute's notice, Leigh is now connecting his seventeen displays to a secret, re- mote control panel whereby, in case of an alarm, they can all be turned off within eight seconds. This even includes Leigh's brand-new, half -block long, soldier boy's electric sign advertising Camel Cigarettes. This sign is wowing visitors and Broadway habitues, bringing forth such comments as **It's a killer!" and ''What a honey!" and ''Baby, look at those smoke rings!" It is a particularly appropriate sign just now, for it gives the American soldier his proper place among the giant electric-sign images over Times Square. And it is a sign that lives, being the first sign ever to breathe. The giant head (twenty-three feet high) of an American soldier in an overseas cap is smoking a Camel cigarette. By means of a patented device based on the principle by which you blow smoke rings, the soldier blows huge live smoke rings every five seconds into Times Square, while the crowds below halt in stunned incredulity. The smoke rings grow from two to ten feet in size and project from the lips of the smoker to a distance of from 50 to 100 feet, depending on air currents and wind velocities. The smoke rings are projected upwards at an angle and are directed towards the widest part of Times Square. Just to keep the gaping crowds guess- ing, the soldier sometimes blows out plain puffs of smoke. On the whole, he blows about 1000 smoke rings or puffs an hour; since the sign is lighted eight and one-half hours a night, that makes a total of 8500 smoke rings each night. January, 1942 Details and contract for the sign were arranged by William Esty and Company, Inc., advertising agency for Camel cigarettes and other R. J. Reynolds Tobacco Co. products. The mammoth sign covers the second and third floors of the Claridge Hotel, there- fore is nearer the crowds than other big signs on Broadway— a factor that adds to its attention-attract- ing value. It is 27 by 100 feet in size, and contains 2700 square feet of soHd display. It is powerful in its simple design, therefore stronger in appeal. In addi- tion to the 23-foot soldier's head, which is painted on the sign and brilliantly illuminated with 4000 watts of reflected light, a 15-foot package of Camels, out- lined in vari-colored fluorescent neon, is in one corner of the sign. The word ' ' Camel, ' ' in letters 131/2 feet high and alone containing 3000 lights, covers most of the rest of the sign, while below it, in letters three feet high (painted for day and in neon at night) four messages flash in sequence: "Costlier Tobaccos," "The Smoke's the Thing," "First on Land and Sea" and "Slower Burning." A three-plane border, each plane with one row of neon tubing, totalhng 750 feet, surrounds the sign. The William Esty Company and Leigh resource- fully designed the sign to have maximum daytime effectiveness comparable to its nighttime effectiveness. It is his plan to change the head of the soldier, in four months, to that of a sailor ; later still, to that of a marine. But the soldier is there now in all his glory. The ofl&cers at Governor's Island cooperated by sending over ' ' a tj^ical American soldier ' ' to push the button to light up the sign. He is Private William N. McCormick, of the Quartermaster Corps at Fort Jay, a graduate of Notre Dame who enlisted last June. He is a former Utica (N. Y.) boy who, just before he en- listed, was a reporter on the Newark Star Ledger and lived in East Orange. Unique Perique Crop Near New Orleans Defense Work Brings Its Difficulties INGE before the discovery of America, a small strip of land in Southeast Louisiana has been producing a crop that, despite repeated at- tempts, has never been grown anywhere else in the world. In St. James Parish, around Convent, within 70 miles of New Orleans, this strip of land, about 20 miles long and one mile back from the bank of the Missis- sippi River, last year produced 260,000 pounds of Perique tobacco that, after being cured by singular methods, brought returns on the basis of 30^ a pound to the growers. This queer crop was first grown by tribes of In- dians, probably the Chickasaws and the Choctaws. After the wholesale deportation of the Acadians from Nova Scotia by the English, Pierre Chenet and a num- ber of other members of that settlement sought con- genial surroundings in Louisiana. It was Chenet, who was given the nickname '^ Perique, '' who was the first white man to plant this tobacco. He improved meth- ods of cultivation and curing, and is considered the ''father''" of this unique industry. Perique is a true variety of tobacco. It is not a cross. It is noted for its pleasing aroma. Most of it is used particularly in blending with other kinds of smoking tobacco. Why this tobacco can be grown only in this one small section of Louisiana and not in any other part of the world, is not definitely known. Per- haps the soil and climate of that particular section are the primary reasons. At any rate, Perique tobacco seed has been sent to all parts of this State, to other States, and to other countries, yet so far the plant has made itself at home only in St. James Parish. Men expert in the cultivation of this plant have been sent from Louisiana to other parts of the country to super- mtend the introduction of this plant, but all these efforts so far have been unavailing. Another peculiarity of this tobacco is that it is grown from seed that probably is the smallest produced by any of the cultivated plants ; so much so that each pod, about the size of a medium pecan, contains sev- eral million seeds. Before the tobacco is brought to the curing sheds, a nail is driven through the stalks at an angle so that they may be hung on wires. After being suspended from these wires for from eight to fourteen days, the leaves dry and take on a brown color. At this point the leaves are removed from the stalks bv hand dur- ing the early hours of the morning, usually from 3 A. M. to 8 A. M., when the leaves usually are dry and are more easily handled. The leaves are then placed m tubs or boxes and covered with moistened burlap sacks to maintain proper humid conditions. Later the leaves are whipped by hand over a barrel so as to remove the dirt and other foreign material. Long practice is required to handle the leaves in this man- ner without breaking them. ^^^ mid-ribs of the leaves are next removed and the halves placed in tubs and again covered with moist- ened burlap. From these halves large twists, weigh- ing about 1 pound each, are made and placed in large oak barrels. In this twisting operation, expert skill is also required. In the curing of Perique tobacco, the Indians used short hollow logs, packed the tobacco into them, and weighted it down with various objects. Sometimes 8 they would cut a hole into the side of a tree and place a long, heavy pole into this cavity. At the opposite end of this pole they would pile weights so as to as- sure steady press bearing down on the tobacco in the container midway between the tree and the weights. The method used today, as described by E. C. Calloway, County agent, Convent, Louisiana, involves particularly the use of barrels with false heads so ar- ranged that jack-screws may be employed to gauge maximum pressure. The modern curing sheds have large frames built on upright posts supported at top and bottom by large heavy cross beams tied together with long iron bolts. The containers, holding "about 500 pounds of tobacco, are placed on the bottom cross beams. The top cross beam rests on the jack-screw, which in turn rests on the barrel. Every day the jack- screws are tightened so that the pressure will be main- tained. The pack has to be torn down and inspected at least five times during the time it is in cure. It re- mains in cure until about March of the following year. The use of pressure in curing forces out the juice and Perique the peculiar flavor that soluble nicotine and imparts to only that tobacco has. Perique tobacco is the only crop that is grown in Louisiana under strict U. S. Internal Revenue Depart- ment supervision. Every producer is required to post a bond covering the amount in revenue taxes the Gov- ernment expects to collect from the sale of the esti- mated yield before the crop can be harvested. If some of the tobacco becomes unfit for use before it is sold, this tobacco is destroyed by being burned under the watchful eyes of an authorized agent of the Federal Government. SMALL CROP IN TURKEY ^i. w?^^^^ estimates from the growing areas indicate that the 1941 tobacco crop in Turkey will amount to approximately 121 million pounds, or 20 per cent, less than the 1940 production, according to information available m the Office of Foreign Agricultural Rela- tions. The quahty of the new crop is reported to be fn?A' ^J}^.^^^ ^^^^^ equal to the unusually fine crop in 1940. Prices will probably be high. It is expected that Germany will be a heavy buyer, as it is believed that the total Greek and Bulgarian crops will not be suffi- cient to hll the German requirements. One factor that will play a most important part in sales ot the new crop is transportation. At the present time a large part of Germany's purchases trom the 1940 crop are still warehoused in Turkey awaiting the reopening of transport routes either through the Black Sea or through the Aegean and the Mediterranean to Trieste. Considerable stocks pur- chased by local buyers for resale to other countries also await transportation facilities. British tobacco interests will expend the usual amount (interest and amortization on the British credits to Turkey) for the new crop ; but the purchasing program of American companies will presumably be dependent upon trans- Turke ^""^ ^^^ ^""""^ ^^ poHtical developments in The storage problem, already acute since the out- breaic of the war, has undergone but little improve- ment m the past year, and it is feared that the situa- tion will become worse this fall if the existing stocks ot tobacco are not moved in order to make room for the current crop. The Tobacco World « t I I HE current high rate of cigar consumption re- flects the greater income of the male worker in the country, as defense bids against civilian industry for his labor. And the same factors that are bringing the larger amount of business are also making it more difficult for the manufacturer to satisfy the demand, remarks the Wall Street Journal. Several of the larger companies, making the most pop- ular cigars, are running into a little difficulty in turn- ing out their smokes. They can't get more machin- ery in a hurry. American Machine & Foundry Co., WuiCii makes the cigar machines, has turned largely to defense goods production. If additional machines could be bought, then the problem of workers to operate them would arise. Girl workers predominate in the cigar industry. With husbands earning more money, there is less in- centive for the wife to add to the family income. And more girls seem to be leaving to get married. This has resulted in a definite loss of experienced workers. Training new girl cigar makers is an expensive task. . While they are learning, they ruin a considerable amount of expensive tobacco. Strikes, too, have interfered with production. After strikes have been settled, companies notice that fewer girls return to work than were employed be- fore the dispute arose. This means more time and money lost during the training period for new help. To offset the loss of experienced workers, over- time has been added to the regular weekly schedules. Over-time rates, of course, are higher than normal pay rates. Added to these increased costs have been higher prices for leaf tobacco, and increased costs for other materials. Because of these cost increases, it is possible that prices may be forced up. To date, makers have pared profit margins to absorb the higher costs. Neither the two-fors nor the five-centers have gone up in price. One of the leading manufacturers is well supplied with domestic Havana and Sumatra tobacco, and is be- lieved to consider unnecessary any price rise, based solely on production costs. However, another cost factor, which is entirelv out of the hands of the manufacturers, is the excise tax on cigars. This tax now stands at $2 per thousand cigars on the class A cigars, those selling at five cents or less each. In 1940, Congress considered a general increase in excise taxes on tobacco products, but compromised by leaving all tobacco taxes unchanged except that on cigarettes. This was advanced to $3.25 per thousand from $3. Again, in 1941, there was some talk of an increase in tobacco taxes generally, but all divisions were spared any further levy. What will happen in 1942, however, is in the lap of the gods, and the House Ways and Means Com- mittee. Should the excise tax on Class A cigars be raised from the present $2 rate, this would automatically bring about a price rise, probably moving the five-cent- ers into the two-for-15-cent class. One of the most striking developments in the cigar business in the depression days was the growth of cigars selling at two for 5 cents or three for 10 cents. January, 1942 The size of this business could not be measured accu- rately, because production of cigars of those prices is included with the total for the straight 5 cent cigars, that is in the Class A total. However, it is being esti- mated that they accounted for 50% or more of the Class A total at their peak. With more money to spend, the cigar customer has moved upward out of the ' ' two-f or ' ' class into the straight 5-cent field, and the lowest priced cigars prob- ably account for less than 50% of Class A cigars at present. Two leading brands of straight 5-cent cigars are showing greater gains this year than the Class A division as a whole, indicating that they have benefited by the step upward made by many cigar smokers. In addition to cost troubles, packaging may be- come more of a problem for cigar makers, as time goes on. One company may eliminate special Christmas packages this year, but government suggestions of cur- tailment of such packaging is to apply to 1942, not this year. Cellophane, for wrapping individual cigars, will still be available, although it will not be used to wrap the boxes of cigars. The 1930 's were marked by a general movement downward, into the five-cent field, of many cigars which previously had sold for as much as 10 cents each. This resulted in the class A cigars making up over 93% of total cigar output in some months of recent years. FRANK H. WARNER Frank H. Warner, 62, Philadelphia attorney well known to the tobacco industry as counsel for the Cigar Box Manufacturers Association, and a former law as- sociate of Common Pleas Court Judge Vincent A. Car- roll, died December 13 at his home, 43 Carpenter Lane, Mount Airy. A specialist in labor relations work, Mr. Warner began his law career in the office of former State Su- preme Court Justice Samuel Gustine Thompson. He was associated with Judge Carroll from 1921 until the latter 's appointment to the bench last year. He represented many trade and business associa- tions. He was chiefly responsible for the building of the Edwin Forrest Home's modern headquarters, 49th St. and Parkside Ave., through his position as a mem- ber of the board. Mr. Warner was a past master of Robert E. Lam- berton Lodge, No. 487, F. and A. M., and a member of the Union League and the Sons of the American Revo- lution. He leaves his wife, the former Miss Blanche Brown, and a daughter, Mrs. George Miller, 3d. AMERICAN TOBACCO RENEWS KYSER That old professor of the College of Musical Knowledge, Kay Kyser, will continue to bring cheer and laughs over 108 N. B. C. Red Network stations on Wednesday evenings from 10 to 11 P. M., E. S. T., for the American Tobacco Company. His sponsors have renewed their contract for another thirteen weeks, as of December 31st. Kyser 's program as a rule originates from the N. B. C. studios in Holljrwood, although it was recently broadcast from New York. The broadcast is in behalf of Lucky Strike cigarettes. Lord & Thomas is the agency. r^rv^»^ Mr. Dealer: FOUR EXTRA COUPONS are packed in each carton of Raleigh plani ends. Save these valuable coupons for cash or one of the seventy luxury premiums. Brmn & mUumion Tcbcm Corpcralim tUNI IN Red Skelton and OzM Nelson-every Tuesday nighl, coasl-lo-coast NBC Red network. L.***!**^^ BRIDGE TABLE Ask the B&W salesman for a supply of the new full color catalogs show- ing all the luxury premiums. TOBACCO STATISTICS FOR 1941 The annual report on tobacco statistics, 1941, is the sixth in a series of annual reports on tobacco sta- tistics authorized and requested by Congress on Au- gust 27, 1935. The series presents a broad and com- prehensive coverage of statistics on tobacco, with tables based on data gathered and compiled by the Department of Agriculture, together with tables com- piled from reports of the Department of Commerce, the Bureau of Internal Revenue, the Bureau of Labor Statistics, and other official sources both in this coun- try and abroad. The five-year and annual tables are brought up to date in each report, and new tables are frequently added either to be continued in the series or covering some informational phase of tobacco. Oc- casionally a table is omitted in a report as no addi- tional data are available. In the 1941 report new tables have been added as follows: (1) Ranges in bids on tobacco auction mar- kets; (2) stocks of Burley tobacco classified according to group and quality from 1936; (3) imports of briar, ivy, or laurel root; (4) imports of pipes, with bowls of briar or other wood or root; (5) imports of pipe bowls of briar or other wood or root ; (6) imports of cigarette paper; (7) imports of licorice; (8) revenue freight originated; (9) rates of city tax; (10) byproducts di- version programs for dark tobaccos. The table on wages in the tobacco industry is again carried in this report. The total production of tobacco in the United States in 1940 was 1452 million pounds with a value of 229 million dollars as compared with a production of 1874 million pounds in 1939 valued at 288 million dol- lars. This is a decrease of more than 22 per cent, in production and a decrease of more than 20 per cent, in crop value. The average price for all tobacco sold in the 1940 crop was 15.8 cents, which was .4 cents higher than the 15.4 average of 1939 crop. Production of flue- cured, light air-cured, dark air-cured, and cigar wrap- per tobacco was less than in the 1939 season, and in all cases except light air-cured the season average price was higher. Fire-cured, cigar-filler, and cigar-binder production for 1940 was greater than in the previous season, and with the exception of cigar-filler tobacco, the season average price was lower. Consumption of tobacco products as indicated by tax-paid withdrawals for the fiscal year beginning July, 1940, were as follows : Cigars, more than 5% billion ; cigarettes, nearly 190 billion, and chewing and smoking tobacco and snuff, about 343 million pounds. Exports during the calendar year 1940 showed a 10 "%J decrease of over 33 per cent, from exports of the pre- vious year. This decrease was due to war conditions. Exports of leaf tobacco totaled 217 million pounds in 1940 as compared with 327 million pounds in 1939. In the table on international trade by countries of origin and destination, several countries which had no exports or imports for years shown have been elimi- nated, and a few countries which had very small exports or imports have been included in ''other countries." Also a few countries which have become important exporting or importing countries since 1936 are in- cluded for the first time. NEW GLASS HUMI-JAR Kentucky Club smoking tobacco made by Penn Tobacco Company of Wilkes-Barre, Pa., is now avail- able throughout the company's widespread market in a canister size glass humi-jar and is offered to the trade at the same price as the metal humidor canister. The package which has a pleasing masculine ap- pearance is as practical as it is good looking, offering as it does the humi-jar protection which keeps tobacco fresher for a longer period. The jar is capped with a patented humi-seal, litho- graphed m blue to match the well-known Kentucky Club label, which features the familiar figure of a red- coated horseman clearing a barrier on his spirited steed. The humi-jar, made by Owens-Illinois to pipe smokers' specifications, is squat and sturdy. It will not tip over and, because of its low head room, it fits nicely into the average desk drawer. Each package is union labelled and containes a redeemable coupon. IRELAND'S STOCKS LOW Stocks of leaf tobacco in Ireland on June 1st of this year were estimated at approximately 7.5 million pounds, which is equivalent to about nine months ' nor- mal consumption requirements, according to reports reaching the Office of Foreign Agricultural Relations. 1 ?}} ^^^P ^^ Ireland, from an estimated area of only 180 acres, was below that of last year, but there IS some indication that stocks may be increased by larger leaf imports from the United States. Curtailed deliveries, made effective in March, of tobacco to man- ufacturers continue, and prices for tobacco products have been increased, partly as a result of a 40 per cent increase m import duties on May 15. The duty on leaf containing 10 per cent, or more moisture was increased from $2.69 to $3.80 per pound. The Tobacco World «■ J 1 CHARLES A. WHELAN Charles A. Whelan, a founder and former presi- dent of the United Cigar Stores Company of America, died December 9 at East Orange General Hospital, East Orange, N. J., after suffering a heart attack when playing golf on Saturday at the Essex County Country Club. Mr. Whalen lived at 13 East Sixty- ninth Street, New York, and was seventy-eight years old. Mr. Whelan and one of his six brothers, George J. Whelan, built the huge cigar store company, which in 1925 had 3,000 retails stores and assets of $74,083,- 990, from a small cigar stand in the old Vanderbilt Hotel in Syracuse. Mr. Whelan retired in 1932 from active participation in the affairs of the compan^^ but remained chairman of the board of directors"of"United Profit Sharing Company, which issues the coupons dis- tributed with purchases at the chain's stores. Mr. Whelan was born in Syracuse on March 28, 1863, the son of Martin and Elizabeth Keefe Whelan, who came to the United States from Ireland. After attending public schools in Syracuse, he went to work in a local tobacco factory, leaving to join his brother in the operation of the hotel cigar stand. The brothers conceived the idea of expanding the stand into a chain of stores. They established stores m various Central New York communities and estab- lished a wholesale business centered in the Syracuse Tobacco Company. The story was told that George Whelan on a busi- ness trip to New York found himself wanting a cigar one night, and unable to buy one without walking a half dozen blocks along Fifth Avenue in one direction and the same distance in the other. He decided at the moment that what New York needed was a cigar store on every corner. With promise of financial backing from William K. Niver, a former president of the Reading Railroad, the brothers ventured into New York and opened their first store at 84 Nassau Street. On their first day of business they took in $3.70. It was their idea that a cigar store should be run with the same neatness, cour- tesy and efficiency as any other business. It appeared to be an idea new to New York, for word got around that the purchase of a nickel stogie at the new store m Nassau Street invariably was accompanied by a po- lite ''thank you" from the clerk. The business pros- pered and soon expanded. In 1901 the Whelan brothers organized the United Cigar Stores of America Company. George Whelan deciding to devote the better part of his time to his own financial interests, withdrew from the management of the company. Charles Whelan guided its destinies for seventeen years as president and chairman of the board. In 1928 the management of the chain passed to the Morrow interests, with George K. Morrow as chairman and Frederick K. Morrow as president. In the middle 1920s the Whelan Drug Company, Inc., was brought into the United Fold when Mr.' Whelan bought a drug-store chain from two of his sons. He built it up until it included, at the height of its expansion, at least 300 stores. He married the former Sarah Louise Duplessis, of Syracuse, on June 4, 1890. She died on March 19, 1930. Surviving him are four children, Edward D. and E. Francis Whelan, of East Orange, and Mrs Clara du Plessis Whelan and Albert J. Whelan, of New York. Another daughter, Mrs. Anne Elizabeth Kahn, died November 19, 1933. January, ig42 LO Rl LLARD'5 POPULAR LEADERS Something NEW^ has been added! Ir*« thf nf\ir OM n/^U_»«...VU-^ with a rare imported tobacco— so now it's better than ever! Get more pleasure from your Old Gold now that something new has been added. ^ NEW— A prized imported tobacco, from the eastern Mediterranean— a t^lxicco wle even more olmasant than bmfor: Q£yriiiaA/{/Sorrnfiam)^ Amertco'i eldetl lobocco merchonti — Ettoblntwd 1760 OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and smooth in character and impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands BETUN, AROMATIZER, BOX FLAVORS, PASTE SWEETENERS FRIES & BRO., 92 Reade Street, New York CIGAR BOXES Tel. Algonquin 4-9532 f^^^ Established 1875 •»r-64l EASTI71BST. The TOBACCO WORLD is a good advertising medium for all types of tobacco products and smokers' requisites. II CHINESE CROP LOWER HE 1941 flue-cured tobacco production in China is now estimated at only 85 million pounds as compared with early season estimates as high as 115 million and the 1940 production of 123 million pounds, according to American Agricultural Attache Owen L. Dawson in Shanghai. Japanese agen- cies have as yet prohibited British, American, and Chinese manufacturing concerns from purchasing any of the 1941 crop from farmers in areas where it can be transported to manufacturing centers. As a conse- quence, these concerns, which still produce about 75 per cent, of the machine-made cigarettes sold in China, are made dependent upon leaf imports from the United States or must jjay Japanese agencies high prices for The 1941 flue-cured production, the lowest since the short crop of 1938, results from a lower acreage than previously estimated and from prolonged droughts in the principal producing districts of Shan- tung and Honan. The reduction in acreage, which oc- curred chiefly in the Shantung district, is reported to have resulted from farmers' dissatisfaction with low prices paid by Japanese agencies for leaf from the 1940 crop, and from a shift from tobacco to food crops. The Japanese press in China reports that official prices estabhshed for Shantung leaf this year are approxi- mately 30 per cent, above those of a year ago, and British and American observers believe that if prices actually paid are not substantially above those of the previous year, there will be a further shift from tobacco to food crops in 1942. Marketing of the 1941 Shantung crop, which is estimated at only 35 million pounds, began on October 15 at ten Japanese-controlled buying stations. As an inducement to get farmers to bring their leaf to mar- kets, the Japanese are reported to be providing free lodging, tea, and medical treatment as well as motion pictures and radio programs. The 1941 flue-cured crops in the Honan and Anhwei districts are estimated at 35 million and 15 million pounds, respectively. Since 1938, most of the leaf from these districts has been purchased by hand-roll operators and small fac- tories in the interior of the country. Plans of Japa- nese agencies to buy a substantial portion of the crops have failed, and it is anticipated that most of the cur- rent production in these districts will again be taken by hand-roll operators. Prospects for sales of American tobacco in China now rest entirely upon the allocation of exchange by the recently created currency Stabilization Board. The present tendency of most manufacturers is to pur- chase as much leaf as possible while stabilization funds are available. Future developments depend upon the ability of non-Japanese manufacturers to market their cigarettes and on the political situation in general. If the present rate of allotment of exchange by the Stabil- ization Board continues through the 1941-42 season, imports of American leaf and stems may total approx- imately 60 million pounds as compared with only about 35 million during the period October 1940 through September, 1941. The present demand for cigarettes in China con- tinues strong, partially due to the general tendency of converting currency into commodities. Exports of cigarettes, largely to Egypt, have also increased sub- stantially during recent months. 12 ALL-OUT FOR DEFENSE By R. S. Reynolds, President, Reynolds Metals Company, Inc. ITH two aluminum plants built and in opera- tion, and construction of a third in the offing, the Reynolds Metals Company looks forward to a year of all-out production for national defense. The year 1941 saw the company's entry into aluminum production with a plant at Listerhill, Ala- bama, built in two days less than six months after ground was broken. A second plant was constructed at Longview, Washington, in four months and eight days, and equipment has been ordered for three new units at the Listerhill site. Total annual output for the three plants will be 160,000,000 pounds of virgin aluminum. The company early saw the need for industrial expansion, and mortgaged eighteen of its fabricating plants to secure RFC loans totaling $27,500,000, in order to engage in the manufacture of aluminum. These plants are wholly owned and operated by the company. Besides construction of the aluminum plants, other major projects during the year included completion of an extrusion plant at Louisville, Kentucky, for the fabrication of strong alloy aluminum rod, shapes, tubes and other extruded products. Other new and revamped plants at Louisville give the company greatly increased capacity for the rolling of aluminum alloy rod and sheet and for the extrusion of rod, tubes and shapes. Equipment also was placed to convert a portion of our factory at Richmond, Virginia, from the ex- clusive fabrication of pure aluminum used in the man- ufacture of civilian articles, to the production of strong alloy sheet for aircraft and other defense uses. Conversion of plants from the manufacture of aluminum foil to the production of lead foil when aluminum was needed exclusively for defense involved a total cost of $842,000. A fuse loading plant was built for the Navy at Macon, Georgia, under Reynolds supervision and oper- ation. In addition, at governmental request, the Rey- nolds company made plans and constructed at Lister- hill a $14,000,000 plant for the fabrication of strong aluminum alloy sheet. Operation of this plant began during the summer. The Reynolds Metals Company operates thirty plants in thirteen states, most of them now being largely devoted to defense production. Over 13,000 workers are employed in the various factories. The company expects even bigger years ahead. Its expansion is not planned for emergency alone. When peace returns, new and bigger markets for aluminum will be opened, notably in the transporta- tion, packaging and building industries. PHILIP MORRIS RENEWS PUTNAM NEWS Philip Morris & Co. have renewed for another thirteen weeks, as of November 27th, the 11 to 11 :15 P. M., E. S. T., news spot, occupied by George Putnam, on Thursdays, Fridays and Saturdays, over station WEAF. These late news broadcasts are in behalf of Dunhill cigarettes. The Blow Company, Inc., 9 Rocke- feller Plaza, is the agency. The Tobacco World • ' 0 (3^ Of i^m OH MODEL'S "Gay Nineties" REVUE Sung to th« tunm of "Caaey Waltzed Round with the Straw- berry Blonde," theme song of MODEL'S biff Radio Hit . . .star- ^ ring Beatrice Kay, Soubrette, and Joe Howard, Master of Ceremo- I nies, with a largesupporting cast. EVERY MONDAY NIGHT COAST-TO-COAST ON CBS -JO. ' vc^'^ ve« f^* rtf m: BERTHOLD M. NUSSBAUM Berthold M. Nussbaum, 54, advertising and sales promotion expert, succumbed of a heart attack at his home in New Rochelle, N. Y., on December 1st. He was vice-president of Lambert & Feasly, Inc., adver- tising agency, director of the Cigar Institute of Amer- ica, director of the Foundation Garment Institute and president of the Canton Glass Company of Marion, Indiana. Mr. Nussbaum 's deep interest in the sales promo- tional problems of industry began in 1915 when he be- came associated with the Alexander Hamilton Insti- tute. A few years later, when a group of A. H. I. men founded the Business Training Corporation, known to- day as Trade Ways, Mr. Nussbaum was appointed vice-president. During the next twenty-six years he gained a nation-wide reputation as a specialist in busi- ness administration, marketing campaigns and for the sound organizations he established. At the time of his death, Mr. Nussbaum, as direc- tor of the Cigar Institute was working closely with Albert H. Gregg, president of that organization. In the fall of 1940, after many months of comprehensive study, he had presented the cigar industry, which had been declining for twenty years, with a carefully worked out plan for reviving it through trade improve- ment and consumer education. This resulted in the establishment of the Cigar Institute of America, Inc., in January, 1941. Similar experience is true of the corset industry for which Mr. Nussbaum established the Foundation Garment Institute in 1940. As a result of his survey, a Committee on Industry Promotion was set up. In September, 1940, Mr. Nussbaum was asked by the Over-Seas League of London to direct collection of money for the Over-Seas League Tobacco Fund in the United States, and during a 15-month period raised $165,000 for the benefit of British service men. Mr. Nussbaum was born August 28, 1887, at Marion, Indiana. He was educated abroad, at the Howe School in Indiana, and at Harvard University, from which he was graduated in 1908. While abroad he studied music and during his young manhood was a viohmst. His interest in music continued throughout the rest of his life. He was a golf enthusiast. He was a member of the Harvard Club of New York. He is survived by his wife, the former Edith Dunn ; a son, David, who is associated with Life Maga- zine; and three daughters, the Misses Jean and Edith Nussbaum and Mrs. Russell J. Scott of Hartford, Connecticut. January, ig42 SPRUCE LUMBER for CIGAR BOXES It's Brighter It's Lighter It's Better for the Eye for Shipping for the Cigars SPECIFY SPRUCE Uptegrove Lumber Co. Cigar Box Lumber for 69 years 15 Washington St. Newark, N. J. I Establithcd 1886 "BEST OF THE BEST" Manufactured ^ A. SANTAELLA & CO. Office, 1181 Broadway, New York City FACTORIES: Tampa and Kep West, Florida AUTOKR AFT CIGAR BOXES Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Quality-De sign-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, 111. Detroit, Mich. Hellatn. Pa. Hanover, Pa. Philadelphia, Pa. Wheeling, W. Va. 13 Tobacco Merchants' Association Registration Bureau, NtV^YORTaxY Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A— An allowance of $2 will be made to members of the Tobacco Mer- chants Association on each registration. tu.^°^^ ?m^^^•*!''^P'l!'^°" * search of a title necessitates the reporting of more iV"iV ""fS-i '•^V.'' "V.^f' "'^^ *ea5 tiiaii iwciii>-uiic (2i>, an addiiionai charge ot One Do lar ($1.00) wi 1 be made. If it necessitates the reporting of more than twenty ;iX^rv>V ",', u * '^^^ ^'^^^ thirty-one (31). an additional charge of Two Dollars ($^.00) will be made and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. TRANSFERRED REGISTRATION GOLD CUP: — 26,069 (Tobacco World), for cigars, cigarettes, che- roots, stogies, chewing and smoking tobacco. Registered June 21 1913 by Petre, Schmidt & Bergmann, Philadelphia, Pa. Trans- ferred to W. U. Blessing & Co., Hellam, Pa., and re-transferred to Mmkoff Leaf Tobacco Co., Lancaster, Pa., on April 12, 1935. *Manufactured Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue, based on manufacturers' returns of production) Month of September Increase or Decrease Product 1941 Quantity Per Cent. P^"P^ 4,475.741 -\- 330,730 7.98 Twist 503.496 + 33,607 7.15 Fme-cut Chewmg 467,359 + 68,946 17.31 Scrap Chewnig 3,961.842 + 437,247 12 41 Smokmg 17,757,782 — 4,635 0.03 Total 27,166,220 + 865,895 729 Nine Months Ending September 30 n J ^ Increase or Decrease P^o^uct 1941 Quantity Per Cent. PJ"P^, 37.918,572 + 978,343 2.65 l^'^^ -:■■. 4,210,289 + 43.848 1.05 Fme-cut Chewnig 3,871,176 -\- 378,809 10.85 Scrap Chewmg 33,457.526 + 1,556.641 4 88 ^"^o'^'ns^ 147,579.239 — 2,715,253 1.81 Total ...... 227,036.802 -f 242,388 "oTl 1 he production figures are in pounds, and are subject to re- vision until published in the annual report of the Commissioner of Internal Revenue. Internal Revenue Collections for November Source of Revenue 1941 jq^q Cigars ..... . . . . $1,361,427.69 $1,308,292.98 Cigarettes including floor taxes 55,709,789.87 46,635 937 47 ^"r •••■••••. • 546.460.26 515792'40 1 obacco, chewing and smoking 4,382,527.53 4 632 69687 Cigarette papers, tubes and leaf '+,oj^,oyo.«/ dealer penalties 180,940.32 107,114.86 LORILLARD CHANGES FORMAT A weekly half hour radio program to dramatize war events will be broadcast over the N. B. C. Pacific Ked Network starting Friday evening, January 2, by P. Lorillard Company, to be called ^^ Beechnut Kin^ Size Weekly^' It will replace the Lorillard quiz show, oo^'^.^^^^r^^'^y' ''""^^ ^^^^^^^ i^ the same spot, 8:30 to 9 P. M. P. S. T, over six N. B. C. Red Net- work stations. The new program, however, will be broadcast over twelve stations. Each week some dramatic phase of the war will be portrayed by the ^^ Beechnut King Size Weekly '' No cast of players has as yet been chosen. Lennen & Mitchell IS the agency. T4 TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES -^^ TESSE A. BLOCH, Wheeling, W. Va President rmi/EV mVl^" ^°^^'.?^-/v Chairman Executive -Committee (jLUKCiE W. hill, New York, N. Y Vice-President CHARLES DUSHKIND. New York N. Y Counsel' and Ma^agiAgDfrecfor Headquarters, 341 Madison Ave., New York City CIGAR INSTITUTE OF AMERICA ALBERT H. GREGG President ALVARO M. GARCIA Vi'c^^pJef deSt D. EMIL KLEIN .V.;... TrefsureJ SAMUEL BLUMBERG slcr^tlfl B. M. NussBAUM ....:::::::::::Di^{or'oi'FMiS^ THE NATIONAL ASSOCIATION OF TOBACCO DISTRIBUTORS, INC. iS^^A£D^iYu¥ir;.\V.-.V.V. chairman of the Wd J. RENZ EDWARDS .■.■.."'.■ Trtl.tV^l JOSEPH KOLODNY. 200 Sth Ave., New" Yo'rkV nV Y:\\\\\\\\\Ex;cuViVe"s^cret^^^^^^^ NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS R^L McrORmrK"' .;¥l'?^^'* Fifteenth St.. Brooklyn. N. Y President W H ^Orn ^i£ m5 i^'^"? a''^' 5''?".*°"' N. J. First Vice-President ALBERT FRFFMA^ 9?°^^' ^«^' Baltimore, Md Second Vice-President ALBERT FREEMAN, 25 West Broadway. New York. N. Y Treasurer RETAIL TOBACCO DEALERS OF AMERICA, INC. MALCOLM FLEISHER ...: : Treasurer SEIGFRIED F. HARTMAN • ^ ' ^^" ^" ' ^\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ CoSrfsd CIGAR MANUFACTURERS ASSOCIATION OF AMERICA INC., 200 Fifth Ave., New York, N. Y. wg^ f. ^^t :;:::;:;;;::;::;::::;::::::::;:::;;•;•••••• :?-^°j SAMUEL BLUMBERG r'enVral To Executive Commit tee-Alyaro M Garcia (Ex:officio): Thomas" CBreen. Harley i^w"°"' ^' ^"''^ ^'^'"' ^^'t^'- E- PoPPe"-. Harry C. Carr, and Arthur Schwarz. sel W. A. THE YORK COUNTY CIGAR MANUFACTURERS ASSOCIATION CHARLES STUMP, Red Lion, Pa Pre«,Me«f RussTLll^l^S^Vri-^H^^ .v.v.;:;v.v.v.v.-.v.v.v.v.v.-.vice:pJIlS » v.. J. id Ireasurer FLORIDA CIGAR MANUFACTURERS ASSOCIATION ARMANDO RODRIGUEZ t» j * FRANCISCO GONZALEZ :..:::;; vivePrffl^f"! JOHN LEVY Vice-President FRANCIS M. SACK .."..' ." ." '.'..'. ] '. [ '. [ '. [ .' :;;;;:;: ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ;;;;;;;; i^cfltk?'' INDEPENDENT RETAIL TOBACCONISTS' ASSOCIATION BERNARD SCHWARZ t, ., BENJAMIN FRIEDMAN i,v- Vr-'S''*'?^*"* EDWARD H. SNYDER A' ^tsj Vice-President IRVING CHAPMAN . . ;.';;;;;;; v v. ^Tr'^ I'Tl'^'-^^^'l ARTHUR W. JONES . f/^1Y:'T Si"'?*"* JOE GROSSMAN Financial Secretary IJERNARD BERNSTEIN. 42 Broadway: New YoVk; N.' Y.' ■.'.•.•.•.■.:.•. •.'.•.'.•.'.ScJeTa^y TOBACCO SALESMEN'S ASSOCIATION OF AMERICA. INC VICTOR KORMAN ' ., , CHAS. B. KIRWIN President LEO RIEDERS. 604 West 162nd 'sVreet,' •i^^w-YoVk-NrY.' ' ^.l^^.V/Z/zi^SeT^^^^^^ EFFICACY OF CELLOPHANE Cigarettes packaged with both the foil and cello- phane omitted lost 67 per cent, of original moisture content after exposure for 120 hours to an atmosphere dried with calcium chloride, according to a study con- ducted by the National Bureau of Standards, Depart- ment of Commerce. As a part of the research projects by the bureau designed to conserve materials vital to national de- fense, the efficacy of waterproofed cellophane and of metal foil used in cigarette packages as moisture bar- riers was studied by using packages wrapped in vari- ous ways in a large tobacco factory. Packages with cellophane omitted but with the foil intact lost 38 per cent, of original moisture con- tent after exposure for 120 hours; foil omitted but with cellophane intact, 9 per cent. ; and standard pack- ages with both foil and cellophane intact, 6 per cent, the Commerce Department reported. ' The Tobacco World J • 1 SEND THEM THE CIGARETTE THEY ASK FOR- SEND A CARTON OF CAMELS TODAY! • And to save you time and trouble, your dealer now has Camel cartons specially wrapped and ready for mailing to men in the service. Whether he's stationed on land or sea— whether he's in the Army, Navy, Marine Corps, or Coast Guard, when you send your carton of Camels you'll be sending the cigarette men in the service prefer (see ri^ht). Stop in at your dealer's today and send a carton of Camels to that chap who's waiting to hear from you. THE SMOKE OF SLOWER-BURNING CAMELS CONTAINS 28"^ LESS NICOTINE than the average of the 4 other largest-selling brands tested -less than any of them-according to Independent scientific tests of f/ie smoke itself! The smofce's the thing! BY BURNING 25^ SLOWER than the average of the 4 other largest -sel ling brands tested - slower than any of them — Camels also give you a smoking p/us equal, on the average, to 5 EXTRA SMOKES PER PACK! \ "I'VE WATCHED Luckies buy to- bacco at more auctions than I could count," says Alf Webster, tobacco warehouse owner of Durham, N. C. "They go ri^ht after the milder, better-tasting leaf, pay what it costs and take it av/ay. "To me, Lucky Strike means fine tobacco. Sure I smoke Luckies!" Smokers ... in tobacco, as in most things, quality counts. The finer, lighter leaf just naturally costs more — but Luckies pay the price to get it! Among independent tobacco experts — auctioneers, buyers and warehousemen — Luckies are far and away the favorite . . . Why not enjoy tliis milder, better -tasting tobacco in your own cigarette? C«n'ri(l>< IM'. Tlx Anwrioui Tobaceg Compmy WITH MEN WHO KNOW TOBACCO BEST- IT'S LUCKIES 2 TO 1 • Aauui phulograph— Alf Webster shows a leaf of tint, tiKhl tnhuuo, '■/-/-< .iKi'in. L 1 B R A RY RECEIVED % 1 FEB 5 1942 U« S. IDtparlmei^ »f Agrieuffljre FEBRUARY 1942 CIGARS BREAK A 17- YEAR RECORD More cigars priced at five cents or less were sold in the United States in 1941 than during any previous year in history, it is pointed out by the Cigar Institute of America. And cigars in all price classifications, sold to wholesalers in December, 1941, exceeded any December since 1924. The desire of men for cigars, declared H. W. McHose, acting director of the institute, explains the tremendous gains in the lower-price divisions — and in- creased purchasing power is reflected to some extent in the larger sales of higher- priced brands. In November the Cigar Institute pre- dicted that holiday cigar purchases would be the biggest in history and that sales to jobbers in December would ex- ceed 371,000,000. Both predictions proved conservative, as shown by sales of revenue stamps for 474,912,920 cigars of all classes in December. ^ IT'S CHESTERFIELD says LOIS JANUARY Star of Stage and Screen always Milder and Better-Tasting always Cooler-Smoking... th^ts what makes chesterfield the steady smoke of more smokers every day. You can count on Chesterfields to give you, day in and day out, more smoking pleasure than you ever had before ... So make your next pack Chesterfield and its right combination of the world's finest cigarette tobaccos will go to work to give you all you want in a cigarette Copyrighr 19 U, Liggett & Mvers Tobacco Ca Tne^Sa^j^ HoBART B. Hankins — Editor Business Manager — B. S. Phillips THE TOBACCO WORLD Vol. 62 FEBRUARY, 1942 No. 2 DVOCATING odd-price rises in the prices of cigars, Josepli Kolodny, executive secretary of N. A. T. D., offered interesting comparisons from other businesses in his speech at the association's convention. *^We have witnessed some very significant changes/' he said, '4n the prices of certain products and services, with particular umphasis on odd prices. To illustrate: From time immemorial the prices of hotel rooms have always been in round figures, to wit, $3, $3.50, $4, $4.50, $5, etc. Today when you register at a hotel, you find the prices are $3.85, $4.40, $4.95, $5.60 or some other off price. At many soda fountains the price of ice cream sodas has been advanced from 15 cents to 17 cents. On the menus of the great Ohilds chain of restaurants, many dishes are priced at 33 cents, 48 cents, 56 cents, 67 cents, and so forth. Tlie Woolworth stores, whose reputation was built on even prices of 5 and 10 cents, liave changed the price of the popular hot dog from 5 cents to 6 cents. X short, there are many precedents which lead to the conclusion that the American public has been rapidly educated to accept odd prices as the rule rather than the exception. The con- sumer realizes that production costs have increased sharply and he is perfectly willing to pay a few odd cents additional rather than have the price jump from one round figure to another. The consumer will cheer- fully pay an odd penny or two more for his favorite brand, if he is satisfied that he is getting the same qual- ity to which he is accustomed. In what respect does the cigar differ from the ice cream soda, the hot dog, the luncheon, or hotel room! T does not seem that any untoward risks are involved in raising the price of cigars. Vir- tually every factory of note is engaged in sub- stantial advertising — radio, newspaper and other media. The consumer can be told frankly that the cigar industry is subjected to greater costs ; that the manufacturer had to choose between reducing the quality or maintaining superior quality and increasing the price ; that the choice was apparent. The consumer wants quality and he is willing to pay. He will be told that consistent with this policy, the price of X product will, effective of a given date, be increased to X cents per unit. . . . It is thus incumbent on the cigar pro- ducers to take the only courageous step; not by em- ploying temporary expedients ; not by camouflaging an issue; not by circumventing a reality; not by running away from a fight; but by honestly, sincerely, con- scientiously and painstakingly coping with a problem in a manner befitting an industry that is keeping pace with changing trends, and these are the incorporation of all increased costs in the production and passing them on to the consumer, who from time immemorial has been willing and ready to bear his just burden, pro- vided he is given meritorious merchandise and honest service. lA-^ iN war time men smoke more cigars, but it is also true that cigars are becoming more and more the smoking fashion in America," H. W. McHose, acting director of the Cigar Institute of America, told the convention of the National Asso- ciation of Tobacco Distributors in Chicago last month. More cigars are being consumed than at anv previous period in eleven years, he said. The gains applv to cigars m all price ranges and most notablv in* the higher brackets. Over 400,000,000 more were smoked in 1941 than 1940; the tax reports for the fiscal vear ended June 30, 1941, showed an increase of 234,201,918 above 1940. The estimated total consumption for 1942 is 6,051,000,000 cigars in the United States. OMETIIING more than an increased income is re(iuii-ed to extend cigar sales. When the aver- age man's income rose sharply, cigar consump- tion was only sliglitly affected. The something needed to build up cigar sales is stimulation of the desire on the part of more smokers to buv more cigars. The efforts at stimulation used by the institute were directed at all cliannels whicli i-each public opinion. Careful study of conditions affecting tlie industrv indi- cate tliat we ai*e only at the outset of a gradual upw^ard demand that reverses the trend of the last two decades. XE of the most helpful instrumentalities in l)opularizing cigars has been their use bv so many notables. Winston Churchill's inevitable cigar and the cigars of other prominent men in all fields have contributed to making more cigar news. Increased desire for cigars by officers and men in our armed forces has been another important factor, and more men in college and entering business are turning to cigars. The institute is in its second vear. Membership comprises manufacturers representing nearly 80 per cent, of the dollar volume of cigars pro- duced in this country. Keynote of the institute is *^stimulation of cigar sales for j^ermanent effect— the cigar is the smoke of successful men in all walks of life and stands for relaxation, virility and dignitv." Affili- ated with the institute are also 297 of the nation's lead- ing distributors and 3279 salesmen constantlv contact- ing retailers. Millions of leaflets bearing interesting messages about cigars are furnished by 'the institute for smokers. Cigars Made Big Gains in December Although the Guns of War Virtually Wiped Out the Philippine Islands Figures, Grand Total Rose 31.51fo NITED STATES cigars of all classes showed the tremoiidous gain of 35.77 per cent, and cigarettes increased 17.27 per cent. — these were the sensational highlights in the report of comparative data of tax-T)aid tohacco products cov- ering Deceniher, just published in the Supplement to the Tobacco Barometer of the Tobacco Merchants Association of tlie United States. Cigars of all classes in the United States totaled 474,912,920, as compared to 349,779,880, an advance of 125,133,040, or 35.77 per cent, as noted above. The guns of war virtually wiped out the Phihppine Islands figures, the montirs total being 600 this year, as com- pared to 11,202,255, a drop of 11,201,655. Puerto Eico cigars totaled 292,250, as compared to 367,600, a loss of 75,350, or 20.5 per cent. Grand total was 475,205,770, as compared to 361,349,735, an increase of 113,856,035, or 31.51 per cent. Class A cigars in the U. S. totaled 421,883,635, as compared to 307,698,830, a meteoric rise of 114,184,805, or 37.11 per cent. The almost total disappearance of the P. I. business and a gain of 17,850 for the P. R. product combined to reduce the class gain to 103,004,- 170, or 32.28 per cent. Class B cigars in the U. S. totaled 3,894,355, as December Increase or ] Decrease Product 1941 Quantity Per Cent. Cigars : Class A United States Philippine Islands . . . Puerto Rico 421,883.635 300 171,900 422,055,835 + + + 114.184,805 11,198.485 17.850 37.11 Total 103,004,170 32.28 Class B United States Philippine Islands . . . Puerto Rico 3,894,355 200 20,500 + 364,605 770 40,550 10.33 Total 3,921,055 + 323,285 8.99 Class C — United States Philippine Islands . . . Puerto Rico 45,761,145 50 93,850 + + 10,070,545 2,240 50,550 10,017,755 28.22 Total 45,855,045 27.95 Class D — United States Philippine Islands . . . Puerto Rico 3,070,710 + + 588,816 140 2,100 586,576 23.72 • * • • Total 3,070,710 23.61 Class E — United States Philippine Islands . . . Puerto Rico 303,075 50 — 75,731 20 19.99 Total 303.125 75,751 19.99 compared to 3,529,750, an increase of 364,605, or 10.33 per cent. As a result of P. I. and P. R. losses this gain dropped to 323,285, or 8.99 per cent. Class C cigars in the U. S. totaled 45,761,145, as compared to 35,690,600, a climb of 10,070,545, or 28.22 per cent., which P. I. and P. R. declines shortened to 10,017,755, or 27.95 per cent. Class D cigars in the U. S. totaled 3,070,710, as compared to 2,481,894, a rise of 588,816, or 23.72 per cent., which the entire absence of P. I. and P. R. figures lowered to 586,576, or 23.61 per cent. Class E cigars in the U. S. totaled 303,075, as com- pared to 378,806, creating the only U. S. decline in cigars, the loss being 75,731, or 19.99 per cent. Little cigars totaled 10,202,900, as compared to 10,810,213, a loss of 607,313, or 5.62 per cent. Cigarettes, virtually all U. S., totaled 16,200,954,- 140, as compared to 13,814,763,933, an upturn of 2,386,190,207, or 17.27 per cent. Large cigarettes in the U. S. totaled 131,485, as compared to 199,024, a loss of 67,539, or 33.94 per cent., which a P. R. gain reduced to 28.2 per cent. Snuff gained 61,529 pounds, or 1.89 per cent., and chewing and smoking dropped 554,931 pounds or 2.58 per cent. Following are the comparative figures : December Product 1941 Total All Classes: United States 474,912,920 -f Philippine Islands . . . 600 — Puerto Rico 292,250 Grand Total .... 475,205,770 + Little Cigars: All United States 10,202,900 — Cigarettes: United States 16,200,694,020 -f Philippine Islands ... ... Puerto Rico 260,120 + Total 16,200,954,140 + Large Cigarettes: United States 131,485 Philippine Islands ... Puerto Rico j 5,660 + Total 146,485 — Snuff (lbs.): ' All United States .... 3,320,502 + Tobacco (Chewing and Smoking) lbs.: United States 20,944,506 — Phihppme Islands ... Total 20,944,506 — Source: Comparative data of December leased by Internal Revenue Bureau. tax-paid products re- The Tobacco World Increase or Decrease Quantity Per Cent. 125,133,040 11,201,655 75,350 35.77 io.'so 113,856,035 31.51 607,313 5.62 1 2,386,091,134 39,052 138,125 17.27 1 2,386,190,207 17.27 67,539 33.94 io^ois # 57,524 28.20 61,529 1.89 ; 554,929 2 2.58 2.58 ■| 554.931 1 Cigars and Cigarettes Set Marks in 1941 Substantial Gains in All Classes of Tobacco Products, Except Chewing and Smoking, Marked Calendar Year S reported on the front cover of this issue of the Tobacco Would, 1941 was a record-break- ing- year for cigars, and it was an unqualified record-breaker for cigarettes, too. To one interested in flip wpjfare of the tobacco industry and trade, it is a joy to behold the multiplicity of plus signs in the report of comparative data of tax-paid tobacco products for the calendar years 1940 and 1941, pub- lished in the Supplement to the Tobacco Barometer of the Tobacco Merchants Association of the United States. Cigars of all classes in the U. S. totaled 5,787,- 235,511, as compared to 5,355,408,619, an increase of 431,826,892, or 8.06 per cent. Philippine Islands units totaled 171,450,072, as compared to 210,488,632, a loss of 39,038,560, or 18.55 per cent. Puerto Rico units to- taled 1,160,710, as compared to 1,687,150, a drop of 526,440, or 31.20 per cent. Grand total was 5,959,846,- 293, as compared to 5,567,584,401, a gain of 392,261,892, or 7.05 per cent. Class A cigars in the U. S. totaled 5,154,900,240, as compared to 4,780,193,445, a rise of 374,706,795, or 7.84 per cent. P. I. and P. R. losses of 38,891,540 and 261,790, respectively, reduced this class gain to 335,- 553,465, or 6.72 per cent. Calendar Year Product 1941 Cigars: Class A — United States 5,154,900,240 + Philippine Islands ... 170,717,210 — Puerto Rico 602,710 — Total 5,326,220,160 + Class B— United States 45,105,233 + Philippine Islands . . . 183,357 -f Puerto Rico 182,250 — Total 45,470,840 + Class C — United States 540,680,226 -f Phihppine Islands ... 413,815 -f Puerto Rico 375,450 — Total 541,469,491 + Class D — United States 41.823,043 + Philippine Islands . . . 59,730 — Puerto Rico 300 Total 41,883,073 -f Class E — United States 4,726,769 -f- Philippine Islands . . . 75,960 Puerto Rico Total 4,802,729 -|- February, 1^42 Increase or Decrease Quantity Per Cent. 374,706,795 7.84 38,891,540 18.55 261,790 335,553,465 6.72 3,375,285 8.09 53,228 98,950 3,329,563 7.90 48,195,258 9.79 109,308 163,900 48,140,666 9.76 4.898,174 13.27 17,841 1,800 4,878,533 1T18 651,380 15.98 291,715 359,665 'sm Class B cigars in the U. S. totaled 45,105,233, as compared to 41,729,948, an advance of 3,375,285, or 8.09 per cent. An actual P. I. gain of 53,228 and a P. R. loss of 98,950 reduced the class increase to 3,329,563, or 7.9 npr cpnt Class C cigars in the U. S. totaled 540,680,226, as compared to 492,484,968, a gain of 48,195,258, or 9.79 per cent. The P. I. product showed its only other gain m this class— 109,308— and the P. R. loss was 163,900, so that the net increase was 48,140,666, or 9.76 per cent. Class D cigars in the U. S. totaled 41,823,043, as compared to 36,924,869, a rise of 4,898,174, or 13.27 per cent. P. I. and P. R. decUnes reduced the class gam to 4,878,533, or 13.18 per cent. Class E cigars in the U. S. totaled 4,726,769, as compared to 4,075,389, an advance of 651,380, or 15.98 per cent. A P. I. loss cut this class gain almost in half —to 359,665, or 8.09 per cent. Little cigars totaled 145,640,733, as compared to 135,348,155, a gain of 10,292,578, or 7.6 per cent. Cigarettes totaled 206,410,844,625, as compared to 180,666,247,809, an increase of 25,744,596,816, or 14.25 per cent. Large cigarettes gained 4.58 per cent. ; snuff, 4.5 per cent ; tobacco lost 1.84 per cent. The figures : Calendar Year Product 1941 Total All Classes: United States 5,787,235,511 -f Philippine Islands Puerto Rico 171,450,072 1,160,710 — Increase or Decrease Quantity Per Cent. 431,826,892 8.06 39,038,560 18.55 526,440 31.20 Grand Total Little Cigars: All United States 5,959,846,293 + 392,261,892 7.05 145,640,733 + 10,292,578 Cigarettes: United States 206,405,766,365 + Phihppme Islands ... 179,500 — Puerto Rico 4,898,760 + 25,742,978,593 147,042 1,765,265 7.60 14.25 Total 206,410,844,625 + 25,744,596,816 14.25 Large Cigarettes: United States . . . Philippine Islands Puerto Rico .... Total 1,805,766 + 6,800 + 134,400 — 116,317 3,045 34,185 6.88 26.28 1,946,966 + 85,177 4.58 SnuflF (lbs.): All United States 39,580,412 + Tobacco (Chewing and Smoking) (lbs.): United States 298,725,714 — Philippine Islands ... 25 + Total 298,725,739 — ♦Compiled from comparative data of tax monthly by Internal Revenue Bureau. 1,705,353 5,594,780 13 4.50 1.84 5,594,767 1.84 paid products released i No. 200 PLAIN $2.50 Retail ANNOUNCING 50/ INCREASE IN LIST ZIPPO WINDPROOF LIGHTER TO THE COST OF THE CHROME CASE LIGHTER ONLY. NO INCREASE IN PRICE OF GOLD OR STERLING LIGHTERS. NO INCREASE IN COST OF INITIALING, EN- GRAVING, EMBOSSING, ETC. NO INCREASE IN COST OF FLINTS OR FLUID. We held back as long as we could, but basic material costs, and uncontrollable delivery problems due to national defense requirements, have forced an increase in list to take care of such advances. For example the No. 200 plain lighter formerly selling at two dollars retail, has been advanced to $2.50 retail (shown above). The No. 300 with three initials engraved in color formerly selling at three dollars retail, now, at $3.50. The No. 355 with en- graved facsimile of any signature now sells at $4.00 retail. Send for new discount sheet. ZIPPO MANUFACTURING CO. DEPT. TW BRADFORD, PA. THUMPS UP FOR ZIPPO No gift for the "boys" is more useful than a Zippo with an engraved or embossed official service insignia. Large variety to choose from. Retail for $3.25. New special colorful circulars for imprinting now available. Write us today. 1942 NATD CONVENTION WAS BEST OF THE LONG SERIES By Joseph Kolodny 0 surpass the outstanding success of the Janu- ary, 1941, N. A. T. 1). convention even under normal conditions would have been stamped as a great accomplislnnent, but to have actually witnessed it in 1942, notwithstanding a nmltitude of deterrent factors, is indeed a mighty tribute to the dis- tributors, the industry and to allied trades. The at- tendance was the largest on record. The seriousness shown at every meeting, many of which were long and protracted, further goes to illustrate, if it was neces- sary, that the tobacco industrj^ and allied trades are resolute in their determination to marshal theii* forces and in concert render our Government the utmost measure of support and co-operation in bringing this war to a speedy and successful consummation. Moreover, by adopting a ^^Declaration of Policy,'' the assemblage at Chicago last month set a pattern for all industry to enmlate. This industry has resolved tliat in meeting the exigencies of the present era, there will be unity of })urpose and action so that the services we render to the consuming public will not be hampered or interfered with, and that to the best of our talents and ability we will seek and strive to render an unin- terrupted service to the civilian public and the armed forces of the United States. The author of this statement has been the recipient of an incessant flow of accolades, each conmiending the efificiency of execution, the thoroughness of the conven- tion i)rogram, and the orderliness prevailing at the convention. While deeply appreciative of these ex- pressions and felicitations they really belong to every participant, because it is only through the kindness and consideration of everyone attending that this huge program has been translated into praiseworthy accomplishment. One of the highlights and most entertaining fea- tures of the convention was provided by two quiz con- tests, held in the main ballroom of the Palmer House. The first contest was held between a team representing the manufacturers who exhibited at the convention, and a team of the distributors, while the second contest was waged between teams representing the N. A. T. D. Club for AVomen and the Young Executives' Division of the N. A. T. D. Twenty questions, most of which pertained to to- bacco products or other mercliandise handled by the wholesale tobacco trade, were asked by Conductor Joseph Kolodny in each battle. The manufacturers' team topped the distributors by a score of 10 to 9, and the Young Executives gained a decision over the ladies' team by 11 to 8. The four members of the manufacturers' team re- ceived as prizes a Middleton tobacco bar, two Gillette electric shavers and a set of Kaywoodie pipes, while each of the boys on the Young Executives' team re- ceived a book of U. S. defense stamps. The Tobacco World T I m (VB^kliW You CAN offer your customers Independence Safety Matches proudly today. They, too, are enlisted in America's war effort. In camps at home and at distant foreign outposts; aboard bombers that pierce the skies and on sub- marines that haunt the depths — Independence Safety Matches are carried by all American fighting forces. Now the cause of victory is served another way. To conserve vital supplies of raw mate- rials, all of our brands of matches are now offered under one trademark: independence. ^Manufacturing is standardized. - Costly duplication is eliminated. - Valuable production capacity is saved for defense needs. - Materials and supplies are conserved for the public welfare. From your standpoint, Mr. Dealer, this move means better and quicker service through adequate inventories and efficient warehousing. It's Independence Day in matches! And just as it will free us to aid America more, it will free you from the possible shortages and^ delays of a war production policy. ^^^^6 AND BLUE ^^^ S^m^nea^ 0is^.y4ia^ DIVISION OF BERST-FORSTER-OIXFIEIO COMPANY • NEW YORK CITY • MADE IN U. S. A EVER HAVE THIS HAPPEN WITH A MATCH? Head crushes or a chip flies when struck? The head is not accurately formed and hard enough. Fire flickers; feeds slowly? It may happen when the splint is not square. Afterglow when fire is Mown out? Slick is not treated its full length. Striking surface of box mashed or torn? It has less serviceability if outer box is not made of wood. JHAPPEN WITH AN INDEPENDENCE MATCH Dealers are cheering this outstanding aeW' Independence package. It has counter "come-on"^-customer8 can't miss its striking design. Give it a place on your counters — and watch matches become a profit item! It's another improvement in Independence service and packaging. I'cbnuiry, kj^j View of Banquet which brought NATD Convention to a Brillant Close HE eoiiveiitioii was distiiiguisliod especially by tlie superb character and design of the manu- facturers' exhibits and displays. As usual the N. A. T. D. will make an official award to each of the winners in three classifications, namely (1) for the most attractive exhibit; (2) for the most original exhibit, and (3) for the most popular exhibit. In the opinion of the five judges, the splendid ex- hibit of the Axton-P^isher Tobacco Co. was entitled to the ^'most attractive" award; and Bassons Dummy Display Products earned the ''most originar' award, while the final prize for the ''most popular" exhibit w^ent to the Universal Match Corp. The Axton-Fisher booth represented a paneled library with a fireplace with the furnishings and ac- coutrements of a superb country estate. Two large animated figures of wooden Indians 8 wliicli mechanically lifted the lid of a gigantic cigar box earned for Bassons Dunnny Display Products the itward for the "most original" disi)lay, while tlie large bootJi of the Universal Matcli Coi'i). offered so many attractions to all visitors that it unquestionably de- served tlie prize as being the "most popular." The judges declared that their task was most diffi- cult inasmuch as there were so many striking and magnificent exhibits. They, therefore, also awarded honorable mention to the following: Kavwoodie Co., New York, N. Y.; Larus & Brother Co*!, Richmond, Va. ; P. Lorillard Co., New Yoik, N. Y. ; U. S. Tobacco Co., New York, N. Y.; Gillette Safety Razor Corp., Boston, Mass., and R. A. Johnston Candy Co., Mil- waukee, AVis. The 1942 officers and directors of the N. A. T. D. are: Edward Grauer, president. Metropolitan Tobacco The Tobacco World I * (^o.. New York, N. Y.; Joseph Kolodny, executive sec- retary, Jersey City Tobacco Co., Jersey City, N. J.; J. Renz Edwards, treasurer, F. S. Edw^ards Tobacco Co., Chicago, 111., and Jonathan Vipond, chairman of the board, Scranton Tobacco Co., Scranton, Pa. Vice-presidents: Sam N. Grossman, Chicago To- bacco Co., Chicago, 111. ; Claude Plarrison, Ouachita Cigar & Tobacco Co., Monroe, La.; Alex Schwartz, Keilson Cigar Co., Cincinnati, Ohio; C. D. Hunter, J. P. Manning Co., Boston, Mass., and Arthur P. Schultz, A. F. Schultz Co., Erie, Pa. Directors: R. D. Burnett, III, R. D. Burnet Cigar Co., Birmingham, Ala. ; Stanley Stacy, Cavalla Tobacco Co., Milw^aukee, Wis.; Samuel Grossman, Chicago To- bacco Co., Chicago, 111. ; Jesse D. Newman, Louis S. Cohn Co., Butte, Mont. ; J. F. Jarboe, E. B. Crabtree Co., Minneapolis, Minn.; Allan C. Davis, F. A. Davis & Sons, Baltimore, Md. ; James Dearstyne, Dearstyne February, 1^42 Bros. Tobacco Co., Albany, N. Y. ; David Gross, C. J. Donovan-IIass Corp., Buffalo, N. Y. ; J. Renz Edw^ards, F. S. Edwards Tobacco Co., Kansas City, Kan.; Fred Meyers, Flaks, Inc., Denver, Col. ; Emil Harms, Peter Hauptman Tobacco Co., St. Louis, Mo. ; Ed. W. Harris, Hamilton, Harris & Co., Indianapolis, Ind. ; Joseph Kolodny, Jersey City Tobacco Co., Jersey City, N. J. ; Alex Schwartz, Keilson Tobacco Co., Scranton, Pa.; Alvin Linker, Linker Cigar Co., Louisville, Ky. ; Clar- ence D. Hunter, Jos. P. Manning Co., Boston, Mass.; Edward Grauer, Metropolitan Tobacco Co., New York, N. Y.; Sylvian Mirsky, B. Mirsky & Son, San Fran- cisco, Cal. ; Claude Harrison, Ouachita Cigar & To- bacco Co., Monroe, La. ; Louis Weksler, Ponca Whole- sale Mercantile Co., Amarillo, Texas; Jonathan Vipond, Scranton Tobacco Co., Scranton, Pa.; A. F. Schultz, Arthur F. Schultz Co., Erie, Pa., and Henry Gunst, Cliff Weil Cigar Co., Richmond, Va. .^' UistnWtflts&l 55 000.0^^ ^"""^ r KiW Edu^JL'JfitSth sue ^X, in 1941 *-;^i%ward sales have ^ive year that '^'"^ ^,„y ^d- exceeded the P^^'""^/^ oUR THANKS for T^ PLEASE ACCEl' I record. Uons. PLbft ^j^.g great sales helping u« »^^'^'' ork and with new Withmuchovertime w ^^^^^^ ^^,i„g Kinery an-l equipm^"^ ^f^^^ to machineiy ^ j. ^ m an 1941 we are gomg aU ^^^^^s at keep you ^"PPl'trTca needs and demands time when America n ^^g^^. :he" lace and reUxat.on of Monty AYoolley is shown as "Tlie Man AVlio Came to Dinner'' on the three-color poster made avaihible to dealers coast to coast, through distributors, by the Cigar Institute of America. This is an effective CIA tie-up with Warner Bros. Pictures. It spells greater cigar sales. In bold type, this catchy display carries the significant line: ''His after-dinner cigar is the peak of smoking pleasure!^' KING EDWARD Cigars 2 for 5c Jno. H. Swisher ^ Son, Inc., Cigar Manufacturers^ Jacksonville, Florida GREGG AGAIN NAMED TO HEAD INSTITUTE LBERT H. GEEGG, internationally known authority on cigars, has been re-elected president of the Cigar Institute of America, as it begins its second year. By unanimous vote, the board of directors asked him to con- tinue his leadership in guiding the pro- motional policies of the industry, and it was pointed out that the demand for cigars is greater now than in eleven years. Mr. Gregg was formerly president of the Amer- ican Cigarette & Cigar Co. and partner in Faber, Coe & Gregg, Inc., and has had nearly half a century of experience in the production and marketing of cigars. Addressing manufacturers who repre- sent nearly 80 per cent, of the dollar vol- ume of the nation's cigar business, at their annual meeting held in the Waldorf- Astoria Hotel, Mr. Gregg pledged complete support of the industry to the war pro- gram. He declared that all concerned would pui'sue their affairs in full accord- ance witli the government's current eco- nomic formula. "The best service which can be rendered by a non-defense industry," he said, ''would be maintenance and expansion of its production and merchandising pro- grams, thus to add as much as possible to the national income." < Mr. Dealer: FOUR EXTRA COUPONS are packed in each carton of Raleigh plan, ends. Save these valuable coupons for cash or one of the many luxury premiums. Brown i. mUiamson Tobacco Corporation TUNI IN Red Skelton and Ozzie NeUon-cvery Tuesday night, coast^to-coast NBC Red network. SPORT JACKET Ask (he B£cW salesman for a supply of the new full color catalogs show- ing all the luxury premiums. Mr. Gregg declared that ''war conditions would increase the demand for cigars, because the mend)ers of our armed forces and men working strenuously within their respective fields of endeavor will want cigars for necessary relaxation in sustaining mental and physical powers; this we know was proven true in 1917 and has been manifested in previous wars." Everett Meyer, of Webster Eisenlohr, Inc., was named vice-president ; D. Emil Klein, of D. Emil Klein Co., Inc., treasurer, and Samuel Blumberg, secretary and general counsel. On the new board of directors, besides Messrs. Gregg, Meyer and Klein, are these prominent veteran executives of the industry: William Best, General Cigar Co.; Maurice Hanauer, Alles k Fisher, Inc.; R. B. Donnelly, Waitt & Bond, Inc. ; Alvaro M. Garcia, Garcia & Vega; Benjamin M. Gra bosky, Grabosky Bros.; Harley W. Jefferson, The American Tobacco Co.; Walter L. Katzenstein, Pennstate Cigar Corp.; Julius Lichtenstein, Consolidated Cigar Corp.; A. Joseph Newman, Bayuk Cigars, Inc. ; Walter Popper, E. Popper & Co., Inc.; Melville E. Regensburg, E. Regensburg & Sons; Arthur A. Schwartz, Max Schwartz, Mfg. LaPriniadora Havana Cigars, Inc., and William Goldstein, P. Lorillard Company. In his report, Harry AV. McHose, the institute's new director, asserted that its consumer program was predicated on emphasizing four major points: ''1. Cigars are more and more becoming the smoking fashion; 2. cigars are the smoke of successful men in all walks of life ; 3. cigars stand for relaxation, repose, enjoyment, friendliness, viriHty and dignity; 4. cigars are always an acceptable gift for a man. ' ' All aspects of educational endeavor, the report indicated, were and are crystallized in the etfort to make cigar news and to secure for cigars dignified but forceful, appealing reference in all media reaching the public at large. 10 The Tobacco World PHILIP MORRIS ADDS 14 STATIONS Philip Morris and Company, Ltd., has added 14 stations to the CBS networks carrying 'Mohnny Pre- sents" and ''Crime Doctor" it was announced. Eight added CBS stations eidarge the "Johnny Presents" network to 100 stations. The prograni, sponsored in the interest of Philip Morris cigarettes, is heard Fridays, 9-9:30 P. M., with rebroadcast 11 :30- 12 midnight. February, ig42 lO kl HARD'S POPULAR LEADERS Something NEW^ has been added! It's the new Old Gold— enriched with a rare imported tobacco— so now it's better than ever! Get more pleasure from your Old Gold now that something new has been added. ;|c NEW— A prized imported tobacco, from the eastern Mediterranean — a tobacco whose tmall aromatic leaves impart new life and zest to the famous Old Gold blend! So every moment you tpitd With Old Gold will be even more oltasanf them b*form. 0!£m£ia^c{/Gcrrn/ia/r^ America's oldest tobacco merdionti — Eiloblished 1760 OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and smooth in character and impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands BETUN, AROMATIZER, BOX FLAVORS. PASTE SWEETENERS FRIES & BRO., 92 Reade Street, New York Six CBS stations added to ''('rime Doctor" en- larges tliat program's network to 74 stations. ''Crime Doctor," sponsored for tlie same prodnct, is heard Sunday 8 :30-8 :55 P.]\I., with rebroadcast 11-11:25 P.M. The Biow Company, Inc., liandles hotli accounts. ij $14.00 to $16.00; leaf from $5.50 to $17.00; smoking loaf from $6.50 to $16.00. Increases in prices paid for cutters ran from $10.00 to $15.00 a liunclred. Aver- ages for lugs were $5.00 to $16.00 higher, and primings showed gains ranging up to $11.00. Nondescript aver- ages were up from 50 cents to $2.25 a hundred. Prices for the hulk of the sales ranged hetween $23.00 and $39.00. All cigarette grades were in especially good demand throughout the season. Producers sales on the ten markets amounted to 86,963,354 pounds and averaged $32.37 a hundred. The 1940 producers sales on the same markets amounted to 107,019,141 i)Ounds and averaged $16.73 a hundred. Of the total marketings in the Middle Belt the nine North Carolina markets sold 80,410,990 pounds and the one Virginia market sold 6,552,354 pounds. TO BUY FOR BRITAIN The Department of Agriculture reports that the Commodity Credit (Corporation has offered to buy dark fire-cured and dark air-cured tobacco, from the 1939 crop, suitable for the requirements of British manufacturers. The tobacco will be purchased on a basis of competitive bids at prices not in excess of the original cost of the tobacco when purchased in the auc- tion markets, plus packing, transportation, storage, and other carrying charges to April 1, 1942. Total purchases of such tobacco will not exceed 500,000 l)ounds. Dealers desiring to sell dark fire-cured and dark air-cured tobacco are asked to submit offers on or be- fore March 1, 1942, to the (^onmiodity Credit Corpo- ration. Such offers may be accepted by the Commod- ity Credit Corporation on or before April 1, 1942. The offer should state for each grade the quantity in hogs- CIGAR BOXES Tel. Algonquin 4-9532 .iu^HABs, Established 1875 697-641 CASTI719ST. MK%r vor CROP DOWN, RECEIPTS UP LTHOCGll the Middle Belt flue-cured tobacco growers marketed around 20,000,000 pounds _ less this season, highei- grade averages and a $15.64 increase in the general average, raised the amount received for the croj) about 10 >4 million dol- lars higher than last year rei)ort the United States, Xorth Carolina and Virginia Departments of Agri- culture. All grade averages w(M-e Jiigher with advances ranging from 50 cents a lumdi-ed for damaged nonde- script to $18.00 a hundred for fine orange Wrappers; however, in most instances the increases were from $10.00 to $14.00 a hundred. Wrappers were up from 12 FOR BLACKOUT LIGHTING Designed f o r blackout lighting in air raids, the new W a b a s h Blackout b u 1 b just announced by the Wabash Appliance Coi*- poration, Brook- lyn, N. v., pro- vides downlight- ing in a soft beam of I) 1 u e light that is safe for indooi- visi- bility during blackouts. T h e bulb is lined in- side w4th a pure silver reflector lining that hides all filament glare and projects the light downward. Light leaks are prevented bv a black silicate coating that covers the bulb up to the extreme lighting end which is a deep blue. The new bulb con- sumes 25 watts and will list at 45(^. The Tobacco World <$^ r««f ' Beofric* Kay, tiar of Modol't Gay Nin»lM» Raw*, tinging to tho occompan/mwrf of Jo* Howard who wrof* ov*r 500 of tfto Gay Nin9li9$' gaytt t\in*u ^m* \r VN ' P^U '''^U ' ^U #^U j^ VfV ^ *-,¥ Jm *'#V »••#•••••••«««' ♦«♦♦♦••••♦•♦••♦♦••••*♦•♦• •«•♦••••• ••••••♦•< model's Gay ITineties revue The all-star radio-hit program featuring Beatrice Kay, Soubrettc, Joe Howard, Master of Ceremo- nies, with Jenny Lynn, Billy M. Green, The Elm City Four, The Floradora Girls and the Model Tobacco Orchestra. EVERY MONDAY NIGHT- CBS-COAST-TO-COAST ►•♦•••••••* #«•♦••♦••♦•♦♦••■♦♦*«• •.••♦•♦•»♦•••••♦ heads and pounds, redried weight, the average auction floor price per hundred pounds, transportation costs, storage charges, other carrying costs, and the price at which the dealer will sell the tobacco. All charges in- cluded in the offer should be accrued through April 1, 1942. Forms for submitting these offers will be fur- in* shed upon request. FLORIDA FAIR FOR 1942 It took a great deal of long and serious delibera- tion on the part of the Directors of the Florida Fair Association but their decision was that in the interests of National Defense it was just as essential to continue the Florida Fair as it ever was and of course the elev- enth annual cigar show, being an integral part of the Florida Fair also agreed. This year the General Theme is America Forever; in keeping with the na- tional trend, the story opens in the early Revolutionary War days and brings the story down to date. Four huge panels, each 30 feet long, depict the Four Freedoms ; Freedom of Speech, Freedom of As- semblage, Freedom of the Press and Freedom of Religion. Housed in its own huge building, 210 feet long and 50 feet wide, the show goes on with the" center oc- cupied by a replica of the New England Town Hall, which houses in special display windows the individual exhibits of the Tampa cigar manufacturers. The in- side houses special displays of cigars. Throughout the building are shown the exhibits of the Connecticut Shade Growers; the Cuban National Commission for the Defense and Propaganda of Cuban Tobacco; the model hand cigar factory showing cigars being made by the old and tried Spanish hand method and the more modern display of the automatic machine factory. Individual displays of the manufacturers of labels, bands, cellophane, gums, and cigar boxes are artisti- cally displayed and the transportation end of the busi- ness is well represented. During this period of 10 days an informal open house is maintained by the local manufacturers and man wholesalers and distributors take this opportunity of getting away for a few days before the spring sea- son begins, to play and profit from these exhibits. Annually over a half million to three-quarters of a million people view this show and this year more than ever, a serious note is emphasized. February, ig42 SPRUCE LUMBER for CIGAR BOXES It's Brighter It's Lighter It's Better for the Eye for Shipping for the Cigars SPECIFY SPRUCE Uptegrove Lumber Co, Cigar Box Lumber for 69 years 15 Washington St. Newark, N. J. Established 1886 "BEST OF THE BEST" Manufactured by A. SANTAELLA & CO. Office, 1181 Broadway, New York City FACTORIES: Tampa and Keg West. Florida AUTOKR AFT CIGAR BOXES 1 Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Ouality-Design-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, III. Detroit, Mich. Hellam, Pa. Hanover, Pa. Philadelphia, Pa. Wheeling, W. Va. ii Tobacco Merchants' Association Registration Bureau, Jew tork axy Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A — All allowance of i?2 will be made to members of the Tobacco Mer- chants Association on each registration. Note B — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.(X)) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty -one (31), an additional charge of Two Dollars ($2.00) will be made and so an additional charge of One Dollar ($1.(X)) will be made for every ten (10) additional titles necessarily reported. TRANSFERRED REGISTRATIONS EL NIBLO:— 21,473 (U. S. Tobacco JouniaU. For cigars. Reg- istered July 18, 1899 by The Solis Cigar Co., Denver, Colo. Transferred to the Cuban Cigar Co., Denver, Colo., on Februarv 5, 1926. E. A. KLINE'S MEDALIST:— 40,827 (T. M. A.). For all tobacco products. Registered October 19, 1918 by K. A. Kline, New York, X. Y. Transferred to K. A. Kline «S: Co., Inc., New York, N. Y., and re-transferred to E. A. Kline, New York, N. Y., on January 6, 1942. MEDALIST: — 45,095 (T. M. A.). For cigar and cigarette cases, tobacco pouches, pipes, pipe bits, cigarette and cigar holders, ash trays and humidors. Registered (October 25, 1927 by E.* A. Kline & Co. Transferred to E. A. Kline & Co., Inc., New York, N. Y., and re-transferred to E. A. Kline, New York, N. Y., on January 6, 1942. •''Manufactured Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue, based on manufacturers' returns of production.) Month of October Increase or Decrease Product 1941 Quantity Per Cent. Plug $4,709,721 H- $514,831 12.27 Twist 513,783 — 22,463 4.19 Fine-cut Chewing 4()6,714 + 23,548 5.31 Scrap Chewing 4,015,557 -\- 6,500 0.16 Smoking 19,341,438 — 2,608,495 11.88 Total $29,047,213 — 2.086,079 6.70 Ten Months Ending October 31 Increase or Decrease Product 1941 Quantity Per Cent. Plug $42,628,293 -f $1,493,174 3.63 Twist 4,724.072 -f 21,385 0.45 Fme-cut Chewing 4,337,890 + 402,357 10.22 Scrap Chewing 37,473,083 + 1,563,141 4.35 Smokmg 166,920,677 — 5,323,748 3.09 ^^ Total $256,084,015 — $1,843,691 0.71 ♦Production figures are m pounds, and are subject to revision until published in the annual report of the Commissioner of Internal Revenue. Internal Revenue Collections for December Source of Revenue 1941 1940 C?^^^^ •••.•••,••: $1,129,532.51 $ 867,01().58 Cigarettes including floor taxes 52,655,002.29 44,906,154 31 Snuff .... 597,690.35 586,615.07 lobacco, chewing and smoking 3,770,128.19 3 871 299 51 Cigarette papers, tubes and leaf dealer P^"^Jties 149,327.48 101,027.63 ( ( NEW OLD GOLD SHOW" RENEWED P. Lorillard Coinpany Jias roiiewod its ''New Old Gold Show" for another 13 weeks, as of January 30. The program is heard Friday from 8 to 8:30 P. M., E. S. T., over 54 stations of the Blue Network, j! Walter Thompson Company is the agency. // TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES JESSE A. BLOCH. Wheeling, W. Va President WILLIAM BEST, New York, N. Y Chairman Executive. Committee GEORGE W. HILL. New York. N*. Y Vice-President GEORGE H. HUMMEL. New York. N. Y Vice-President S. CLAY WILLIAMS. Winston-Salem, N. C Vice-President JULIUS LICHTENSTEIN, New York, N. Y Vice-President ASA LEMLEIN, New York, N. Y Treasurer CHARLES DUSHKIND, New York. N. Y Counsel and Managing Director Headquarters, 341 Madison Ave., New York City CIGAR INSTITUTE OF AMERICA ALBERT H. GREGG President ALVARO M. GARCIA Vice-President D. EMIL KLEIN Treasurer .SAM UEL B LUMB ERG , Secretary B. M. NUSSBAUM Director of Publicity THE NATIONAL ASSOCIATION OF TOBACCO DISTRIBUTORS, INC FRED W. WINTER Chairman of the Board EDWARD GRAURK ,.,„,.,,,,„,.,,... ,...„. Pr^.aiHent J. RENZ EDWARDS Treasurer JOSEPH KOLODNY, 200 5th Ave., New York. N. Y Executive Secretary NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS BEN L. LASCHOW. 862 East Fifteenth St., Brooklyn, N. Y President R. L. McCORMICK. 52 Klein Ave., Trenton, N. J First Vice-President W. H. KOCH. 1404 Mt. Royal Ave.. Baltimore. Md Second Vice-President ALBERT FREEMAN, 25 West Broadway, New York, N. Y Treasurer RETAIL TOBACCO DEALERS OF AMERICA, INC. ERIC CALAMIA. 233 Broadway. New York, N. Y President CLIFFORD M. DAWSON Treasurer MALCOLM FLEISHER Secretary .SEIGFRIED F. HARTMAN Counsel CIGAR MANUFACTURERS ASSOCIATION OF AMERICA, INC., 200 Fifth Ave., New York, N. Y. ALVARO M. GARCIA President WALTER E. POPPER Treasurer .SAMUEL BLUMBERG General Counsel Executive Committee— Alvaro M. Garcia (Ex-officio). Thomas C. Breen. Harley W. Jefferson, D. Emil Klein, Walter E. Popper, Harry C. Carr, and Arthur A. Schwarz. THE YORK COUNTY CIGAR MANUFACTURERS ASSOCIATION CHARLES STUMP. Red Lion. Pa President ARTHUR McGUIGAN. Red Lion. Pa Vice-President RUSSELL S. STINE. Red Lion. Pa . . .sSitary A. S. ZIEGLER, Red Lion, Pa Treasurer FLORIDA CIGAR MANUFACTURERS ASSOCIATION ARMANDO RODRIGUEZ President f^^JJ?l?Rr ^^NZALEZ ..Vice:Presidenl JOHN LEVY Treasurer VRANcis M. SACK .:........ ::;.:.:;:::;:;;::;sic?etary INDEPENDENT RETAIL TOBACCONISTS' ASSOCIATION BERNARD SCHWARZ President SmJ^^T^^xx^^lPxPrX^N First' Vice'-Presidenf flKTMr^rHAT3^J?2>?^^ Second Vice-President A^Tmfp^S'^^nMi^c Third Vice-President tnr^lZs'^MlT^^..:::::::::. ^''''''''''' ¥rllZZ BERNARD BERNSTEIN. 42 BrnadwaV; New Yo;k;N.' Y.' V.V.V.V.V.V.V.;Secretary TOBACCO SALESMEN'S ASSOCIATION OF AMERICA, INC. VICTOR KORMAN President CHAS. B. KIRWIN :.......:: TrtlsnrTr LEO RIEDERS, 604 West 162nd Street. N^ew York. N. "y.'.V. V.V.'. '.'■.; Secretary SEARLE HEADS CROWN CAN SALES P. Gladden Soarle, one of the most widely known executives in the can industry, has been appointed di- rector of sales for the Crown ('an Company. He has been associated wnth the Ccmtinental Can Company as vice-president in chari»e of sales and advertising', liav- ing started in with that organization some twenty-two years ago as a sales representative. He started in the can industry soon after his re- turn in 1911) from Fi-ance, where he was a member of tlie A. E. F. In spite of his executive responsibility, lie has found time to keep up his numerous personal contacts with the trade. He is also a director and member of the executive committee of the Worthing- ton Pump and Arachinery Corporation, of Harrison, jN ew Jersev. * F. ir. Braithwaite will continue as vice-president in charge of general line sales, and S. Carle Cooling as general mana.ger packers can sales. Mr. Searle will make his headciuarters in Philadelphia. The Tobacco World t »il SEND HIM A CARTON OF Your dealer has a special wrapping and mailing service to save you time and trouble... IJol ■\ % .x ^ ^ THE FAVORITE WITH THEM ALL"" •^ ^* n. «».... •< s..«.r-bun>in« C«..U c»W- m- '4/ 2S% '•'Actual sales records in Post Exchanges, Sales Commis- saries, Ship's Stores, Ship's Service Stores, and Canteens show the favorite cigarette with men in the service is Camel. R. J. Reynolcl-i Tob. Co., Winstop.-Salem, X. C. ,« of the 4 other largest-selling c.garettes than the average of the 4 ^„ independent tested...less than any of them. ^^^ ^.^^, scientific tests of the snsokc rtseH. ^•^3^2-—— £< », , '/<€* • BY BURNING 25% SLOWER than the average of the 4 other largest-selling brands tested — slower than any of them— Camels also give you a smoking pli/s equal, on the average, to 5 EXTRA SMOKES PER PACK! CBMi^ > amel THE CIGARETTE OF COSTLIER TOBACCOS M W ^'^^f^ 0 CIGAR rrr^ ES THE WORLD'S MOST FAMOUS CIGAR SHAPE tllltll///// '^f Something NEW has been added! It's the new Old Gold-enriched with a rare imported tobacco — so now it's better than ever! Get more pleasure from your Old Gold now that something new has been added. ;lc NEW— A prized imported fobacco, from the •Qilern Mediterranean— a tobacco whose fmall aromatic leaves impart new life and zest to the hnnous Old Gold blend! So evtry moment you spend wifh Old Gold will be even more pleasant than before. (/i:£7rt^S2/uiC^37?72/uz/ru^ Americo's oldeil fobacco merchants — Etlabtiihed 1760 OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and smooth in character and impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBACjC.O Write for List of Flavors for Special Brands BETUN, AROMATIZER, BOX FLAVORS. PASTE SWEETENERS FRIES & BRO., 92 Reade Street, New York CIGAR BOXES Tel. Algonquin 4-9532 P3^^^SSo Established 1875 •S7-64I CAST I71BST, =L ] The TOBACCO WORLD is a good advertising medium for all types of tobacco products and smokers* requisites. 10 1942 OUTLOOK GOOD FOR CIGARS ANUARY, 1942, cigar sales were 13.7 per cent, over tlie same montli of 1941 despite the fact that dealer demand had created a seventeen- year record December. Furthermore, the Jan- uaiy, 1942, increase was more than four times as great as the increase of January, 1941, over the same month in 1940. These figures indicate that the rate of in- crease which has been apparent within the industry duiing the past year has taken on additional speed in the first few weeks in 1942. *^ Cigar consumption figures for January, based on the issuance of Internal Revenue stamps,'' points out the Cigar Institute, ^'dispelled the fears of manu- facturers who thought exceptionally high December sales to jobbers w^ould cause a decline in following months.'' The most significant facts disclosed by the Insti- tute's analysis of sales in the different price brackets are as follows: 1. The demand was so great that Class A cigars increased 13.9 per cent, despite shortages caused by conditions directly traceable to the nation's war effort. When dealers were unable to obtain additional sup- plies of Class A cigars the demand was passed on to the next higher priced bracket. Class B, to so great an extent that the latter classification gained 24.7 per cent, over January, 1941. This was the highest in- crease shown by this class since last August. 2. During the same period when the lowest priced cigars were reflecting a high degree of popularity, the top bracket, Class E, rose more than any other class to reach 37.5 per cent, over January a year ago. Harry W. McHose, director of the Cigar Insti- tute, stated: ''If consumption of cigars continues to I'ise at its present rate the fiscal year ending June 3()th will be the largest in this industry since before the 1929 boom." CANADIAN CROP INCREASES HE second estimate of the ])ominion Bureau of Statistics places the 1941 tobacco crop of Canada at 87.0 million pounds, or 42 per cent, over the actual production of 61.1 million pounds in 1940. The larger crop was due principally to a small increase in the planted area, combined with favorable growing and harvesting conditions in On- tario, where most of the flue-cured crop is produced. The two largest tobacco crops in ('anadian history (101.4 million pounds in 1938 and 107.7 milhon in 1939) were coincident with a curtailment of the European market by the war. Thus stocks began to accumulate, and Canadian growers, in order to offset the decline in exports, re- duced the planted area from an average of 88,000 acres in 1938 and 1939 to 69,000 in 1940 and 1941. The 1941 crop of flue-cured tobacco, amounting to 69.7 million pounds, was more than 75 per cent, above the 1940 small harvest of 39.1 million pounds. Smaller crops of hurley, cigar leaf, and pipe types partially offset the increased production of flue-cured. Producers have disposed of approximately all of the flue-cured. Nearly 95 per cent, of the Ontario crop of 65.5 million pounds was sold at prices averaging close to the agreed minimum of 22.75 cents per pound. This price is 2.25 cents higher than the minimum price established for the 1940 crop. The Quebec and British Columbia flue-cured crops were marketed at prices averaging 16 and 18 cents per pound, respectively. The Tobacco World # « Cigars are the most pleasurable and economical form of smoking. BAYUK BULLETIN Devoted to the best interests ofthemenwho sell cigars. First Issued 1929 MARCH, 1942 Prepared twice a month PHULOFAX (The Retailer^s Friend) SAYS Webster says a Customer is **one who buys your goods" — that's the old-fash- ioned meaning of the word. The modern meaning says a "Cus- tomer is one whom the Salesman gets to SELL his product to the benefit of both." — o — How Good A Salesman Are You? Nation's Business reports a re- cent checkup to determine the mis- takes most often made by salesmen. Mistake Number 1 overwhelm- ingly led all the rest. It was the salesman's failure to clearly identify himself and what he was selling. All too often he went through a rig- marole of generalities — something like this: "Hello Mr. So-and-So. How are you? Terrible weather we are hav- ing, isn't it? . . . How's business? • . . Need anything in my line, today? . . . Well, keep us in mind . . . see you next time." In many cases the buyer (who sees dozens of salesmen in the course of a week) didn't remember the sales- man's name or even get what he was selling. Other don'ts that interfered with effective salesmanship were discus- sions of ''weather", "business", "war" and "poHtics". The good salesman avoids them like poison — sticks to a straight-line presentation of what he has to sell. And he doesn't overlook the value of eye appeal. He walks in with something in his hands — something to show — he doesn't rely just on w^^s to get the order. ^Bnally, he never overstays. — o — An industry is only as good as the product that industry turns out . . . a pleasing, acceptable product means a growing, profitable industry. — o — Don't overlook the necessity of keeping your cigars FRESH and in nice salable condition these wintry days. D. B. I. •Atociated with BAYUK CIGARS INC., Phila- dmlphia — Mak*n of fin» cigart »incm 1897. The Old Timer Talks: hy Frank Trufax Every Salesman Should Study This Picture The Frank Trufax letters pub- lished in book form some years ago, attracted so many requests for copies that two editions were exhausted. In view of the con- tinued demand, the editors have decided to republish the letters in the Bayuk Bulletin. To My Salesmen : He spoke to me at least a dozen times about his going to fix some kind of rigamajig in his car to keep his advertising material cleaner and handier. I happened to be standing by when he finally did it. U' T. U.", we call him. His full name is T. U. Morrow. "T. U." says I, "How long did it take you to do that job?" "Oh, about five minutes", re- plied he. I said, — "I think you're wrong, T. U. . . . you must have spent at various intervals at least 30 min- utes talking about it and planning to do it and then with the 5 minutes to actually do it, you've devoted 35 minutes to the task." What's the matter with T. U. Morrow? He's a doggone good sales- man to start off with but, cripes, what a whiz-bang he'd be if he was not a PROCRASTINATOR! He's a creator of useless planning and a killer of valuable time ... he never has time to do this or that because he has already spent the time "think- ing" about doing it! He knows YESTERDAY has gone and believes TOMORROW may come but he doesn't realize that TODAY is here. If in the 24 hours of TODAY he can't take time to do a certain job, it can be done TO- MORROW because tomorrow is a 25-hour day! When faced with many things to do, our friend, T. U., fusses and FREE copies of this timely illustration suitable for posting are available on request. Write Phil Phulofax, care Bayuk Cigars, Inc., Philadelphia, Penna. fumes as to which he will tackle first and then grabs hold of none . . . it's not that he hasn't the ability TO DO but he lacks the decision to GET GOING ! "Procrastination is the thief of time" — and it doesn't catch orders, either. TIME, of course, is the regulator of all performances but YOU must give decision as to WHAT is to be done and make Time definitely allot WHEN it will be done . . . Time can't be compounded but Time can be controlled. Determine to do the most im- portant tasks first ... if , of the more important things that must be done, some are displeasing and some are pleasing, — do the displeasing ones first. You see the reason, don't you? AND,— don't say you'll do the job "when you FIND Time" . . . there's none laying around loose for you to discover . . . there are just so many hours in the day . . . that's all there is, there is no more . . . you can't MAKE Time . . . you've gotta plan your work to TAKE Time ! What a whale of a difference be- tween a dizzy-bizzy man merely planning his work and a dehberate business man actually working his plan ! ! Yours, doitnow, Phillies Bayuk Ribbon Mapacuba Charles Thomson Prince Hamlet BAYUK BRANDS BUILD BUSINESS Mr. Dealer: FOUR EXTRA COUPONS are packed in each carton of Raleigh plain ends. Save these valuable coupons for cash or one of the many luxury premiums. Brown & Williamson Tobacco Corporation TUNI IN Red Skclton and Ozzie Nelson-every Tuesday night, c^a^-to-coast NBC Red network. TABLE CLOCK Ask (he B&W salesman for a a r>r th^ nfw fiill rci)nr ratalngf ing all the luxury premiums. fOWHU^ MARCH lo PAcfu, wiiU EHEi IMMd) With King Ed>vard cigar sales continuing to mount steadily you have every reason to expect this great profit'inaker to mean more than ever to you in 1942. King Edward's 1941 sales were 55,000,000 ahead of 1940 ... the 9th successive year when huge sales gains have been made. Current sales indicate that this trend will be continued. So feature King Edward on top of the counter. Keep full stocks on hand . . . and forward march to greater profits / -^/^ with King Edward during 1942. 2 for 5< JNO. H. SWISHER « SON, INC. Cigar Manufacturers Jacksonvillt, Florida *'CAPT. FLAGG AND SERGT. QUIRT*' Those two swashbuckling Marines, '^Capt. Flagg and Sergt. Quirf , are moving to the Red Network of the National Broadcasting Company, effective Febru- ary 13, when they will be heard from 10 to 10:30 p. m., EWT., over 83 stations. This program features Edmund Lowe as *' Ser- geant Quirt''. When on the Blue Network, where it was heard on Sunday evenings, Victor McLaglen played the part of '* Captain Flagg." Both characters are taken from the famous stage and screen success, '^What Price Glory?" '*Capt. Flagg and Sergt. Quirt" will replace << Wings of Destiny," under the sponsorship of Brown and Williamson Tobacco Corporation for Wings King Size Cigarettes. Russell M. Seeds Co., Inc., Chicago, is the agency. 12 apply WHITE OWL CREDITS NEWSPAPER ADS The power of sustained, national newspaper ad- vertising is credited with being a major factor in a quarter-century success story by General Cigar Com- pany of New York City, which this month is celebrat- ing the 25th anniversary of White Owl Cigars. The product entered the field against hundreds of competi- tors just before the U. S. entered World War I in Feb- ruarv of 1917. Much credit for the rise in popularity of White Owls, according to William Best, General Cigar Com- pany vice-president, goes to the first history-making advertising campaign of the company in 1917 and the regular newspaper advertising which has followed. The firm 's advertisements consistently have described the fine tobaccos used in the product, and during the past several years have pointed out that ^^rnore peo- ple have enjoyed White Owls than any other five-cent cigar. ' ' Simultaneously with the 25th anniversary of White Owls this month has come an announcement from Mr. Best that during 1941 its sales increase on a percentage basis w^as more than twice that of all other Class A cigars combined, and that the total 1941 sales, except for the two-year period 1931-32, were the highest in White Owl's history. CATALOGUE OF TOBACCO LITERATURE The Library of Congress offers to send free on request a 113-page annotated catalogue of '* Books, Manuscripts and Drawings Relating to Tobacco," loaned by George Arents, Jr., for an exhibition held at the Library in 1938. Requests should be addressed to the Publications Office, Library of Congress, Wash- ington, D. C. ^ t, , TRADE ASSOCIATION CONTEST Trade association accomplishment in the field of service to industry, to the public, and to the general welfare, will be judged by a Jury headed by Secretary ot Commerce Jesse H. Jones in a contest sponsored by the American Trade Association Executives, a national society of professional men and women engaged in the management of organized group effort. Trade associations all over the United States have been invited to submit their achievements of the year 1941 tor consideration in the contest. The Tobacco World ■^■^ f t ^ N>, •<'«4. Beatrice (imitate Anybody) Kay and Billy (Funny- f I i 1?^^^}^ man) Green in one of their laughand tear jerk- :^—*^ ing dramas of the gaslit Gay Nineties. woDik's Gay nineties REVUE i„g Beamc. Kay. ^o^ id. Jenny ^yn". B^Jy ^„„dora Girl., !lSSrMra^.T:Wco0.che.Ua. ..ov MONDAY HIOHT- ^5fc S^-^ GENERAL CIGAR CO. REPORT The 1941 report of the General Cigar Company reflects the increasing national demand for Robert Burns, White Owl, and Van Dyck cigars, resulting in an increase of net sales for this firm from $18,966,345 in 1939 to $19,185,361 in 1940, and now $22,013,547 in 1941. This continuing sales rise overcame an increase in Federal corporation income taxes amounting to more than $200,000 for 1941, and all other increasing cost factors to provide an increase in net profit of $2.78 per share on the entire common stock. 1941 net income of the General Cigar Company, after depreciation, amortization, and provision for federal income taxes, amounted to $1,667,290, compar- ing with $1,369,488 in 1940 and $879,248 in 1939. 1941 net was the equivalent, after provision for dividends on the company's 7 per cent, preferred stock, to $2.78 per share on its entire common stock issue of 472,982 shares. The provision for federal taxes in 1941 amounted to $638,226, comparing with $420,924 in 1940 and $160,161 in 1939. The company's net profit in 1941 includes $1,435,- 503, net profit from operations as a cigar manufactur- ing concern, $69,613 *' other income," and a $162,174, refund in final settlement of the company's claim for processing taxes paid under the invalidated Agricul- tural Adjustment Act. The report states that it is not expected that there will be any federal excess profits tax liability for the years 1940 and 1941. During the year the company paid out preferred dividends amounting to $350,000 and common divi- dends amounting to $1,064,209, leaving a surplus of $253,081 from the year's net profits. The company's statement shows total assets of $26,076,134, of which $1,336,996 is in cash, $2,781,459 is in Government securities and $16,947,811 is in in- ventories of tobacco, etc. Current assets are listed at $23,376,164 and current liabilities at $1,819,037. G. W. HILL, JR., IN AIR CORPS George W. Hill, Jr., a vice-president and director of the American Tobacco Co., has entered the army. Mr. Hill, who has been interested in aviation for many years, and was formerly a licensed pilot, has been com- missioned in the army air corps reserve. Mr. Hill is married, has two children, and is a resident of Con- necticut. March, 1^42 SPRUCE LUMBER for CIGAR BOXES It's Brighter It's Lighter It's Better for the Eye for Shipping for the Cigars SPECIFY SPRUCE Uptegrove Lumber Co. Cigar Box Lumber for 69 years 15 Washington St. Newark, N. J. Eatabliahcd 1886 "BEST OF THE BEST" ^^^^±±, A. SANTAELLA & CO. Office, 1181 Broadway, New York City FACTORIES: Tampa and Ktp West. Florida AUTOKR AFT CIGAR BOXES Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Quality-Design-Cost AUTOKRAFT BOX CORP, Lima, Ohio Chicago, ni. Detroit, Mich. Hellam, Pa. Hanover, Pa. Philadelphia, Pa. Wheeling, W. Va. 13 Tobacco Merchants' Association Registration Bureau, 341 Madison Ave. NEW YORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A— An allowance of $2 will be made to members of the Tobacco Mer- chants Association on each registration. Note B— If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an additional charge of Two Dollars ($2.00) will be made and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. NEW REGISTRATIONS LEARNERS:— 46,884. For all tobacco products. Registered by Jose Escalante & Co., Inc., Chicago, 111., on February 16, 1942. APIARY: — 46,885. For pipes, cigars, cigarettes and tobacco. Regis- tered by Drucquer & Sons, Berkeley, Cal, on February 9, 1942. TRANSFERRED REGISTRATIONS VILLA DE TAMPA:— 27,891 (U. S. Tobacco Journal), and 26,452 (Tobacco Leaf). For cigars, cigarettes and tobacco. Registered November 18, 1903, by American Litho. Co., New York, N. Y. Transferred to Villazon & Co., Tampa, Fla., oil December 20, 1926. HEMMETER:— 9,154 (Tobacco Leaf), and 88,488 (U. S. Patent Office). Registered November 1, 1894, for cigars, and September 24, 1914, for cigars, cigarettes, smoking and chewing tobacco, by the Hemmeter Cigar Co., Sagninaw, Mich., and The Hemmeter Co., Detroit, Mich., respectively. Transferred to Herbert S. Hem- meter. Detroit, Mich., on Januarv 2, 1942. CHAMPION:— 34,704 (Tobacco Leaf), and 91,484 (U. S. Patent Office). For cigars. Registered March 3, 1908, and May 6, 1913, respectively, by The Hemmeter Cigar Co.. Detroit. Mich. Trans- ferred to Herbert S. Hemmeter, Detroit. Mich., on January 2, 1942 HEMMETER'S CHAMPION:— 34,702 (Tobacco Leaf). For cigars, cigarettes, cheroots and tobacco. Registered by The Hemmeter Cigar Co.. Detroit, Mich. Transferred to Herbert S. Hemmeter, Detroit, Mich., on Januarv 2, 1942. Internal Revenue Collections for January Source of Revenue 1942 1941 Cigars ...... $ 1,027,915.60 $ 926.560.75 Cigarettes, mcludmg floor taxes 63,3S5,377.36 52,935.860.03 5,""^ 700,341.07 615.978.46 Tobacco, chewmg and smoking 4,330,071.78 4,596,707 72 Cigarette papers, tubes and leaf dealer penalties 137,811.66 63,895.55 *Manufacturerd Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue based on manufacturers' returns of production) Month of November _ , Increase or Decrease Product 1941 Quantity Per Cent. J^^"?, 3,810.139 — 131,702 3.34 J.^^^'t 429.894 _ 12.446 2.81 Fme-cut Chewing 395,918 — 25,511 6.05 Scran Chewing 3.279,421 + 23.161 0.71 ^'^'okmg 16,631,412 — 1,010.321 5.73 Total 24.546,784 — 1.156,819 4.50 Eleven Months Ending November 30th T>r.«^„^4. <«.- Increase or Decrease P'^^^"^* 1941 Quantity Per Cent. i^ .y-i'"- 5,153,966 + 8,939 0 17 Fine-cut Chewing 4,733,808 + 376 846 8 65 Scrap Chewing 40,752,504 + i .586 302 4 05 S"^^^'"^^ 183,552.089 Z 6,334,069 3.34 '^^^^^ •• 280,630,799 - 3,000,510 ~To6 unf;)*I!!u^^\''i''^^'Tu ^^"''^•\a'"e '" pounds, and are subject to revision Reven'^e ' '" * ' '"""'^ ''^'''' °^ '^' Commissioner of IntelZ 14 ^ TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES ^ JESSE A. BLOCK, Wheeling, W. Va President WILLIAM BEST. New York, N. Y Chairman Executive Committee GEORGE W. HILL. New York, N. Y Vice President GEORGE H. HUMMEL. New York. N. Y Vice-Pres deSt S. CLAY WILLIAMS, Winston-Salem, N. C Vice- Pres dent JULIUS LICHTENSTEIN. New York, N. Y Vice- Pre! deSt ASA LEMLEIN. New York. N. Y. ..! TrelsurSr CHARLES DUSHKIND, New York, N. Y Counsel and Managing Director Headquarters, 341 Madison Ave., New York City CIGAR INSTITUTE OF AMERICA ALBERT H. GREGG President ALVARO M. GARCIA Vice- Pre s dent D. EMIL KLEIN .. TrelsureJ SAMUEL BLUMBERG SecJetarJ B. M. NUSSBAUM '.birectoV orPubHcUy ty THE NATIONAL ASSOCIATION OF TOBACCO DISTRIBUTORS, INC. T RFN7 FnWARnc ^resident JOSEPH KOLODNY, 200 5th Ave., New' Yo^kVN.'Y." \\\\\\\\\Ex;cuViVe' Secretary NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS ^^V \: ^A^^?t9^' ^2 East Fifteenth St., Brooklyn, N. Y President W H ^OrH^5£\rP ^'"'1 ^"- S''^"*°"' NJ- • •• F'"t Viceipflsiden ATRFPT F?irt^A^T*o?°.^?* ^i;^' Baltimore. Md Second Vice-President ALBERT FREEMAN, 25 West Broadway. New York, N. Y Treasurer RETAIL TOBACCO DEALERS OF AMERICA, INC. c^I?F8^feTV^^so?f'"^^' ""'^ ^^^'' ^- ^ ?--d-* MALCOLM FLEISHER ...'.'. Ireasurer sEiGFRiED F. HARTMAN ^.^^ .: ::::::.\": :.\\\\\\::::.\\\::.\\\\:::;::;; .coS CIGAR MANUFACTURERS ASSOCIATION OF AMERICA INC.. 200 Fifth Ave.. New York, N. Y. ALVARO M. GARCIA Pr^cS^.^f WALTER E. POPPER . . President SAMUEL BLUMBERG .... .'.'.'.'. r;;;'rVl Pn T*l Schwab ' ' ^*'*^'' E- Popper. Harry C. Carr. and Arthur A. THE YORK COUNTY CIGAR MANUFACTURERS ASSOCIATION CHARLES STUMP. Red Lion Pa t> a . A R THTTi? \Kr.rLi TT/- A XT 1^ -J T : ^*V President !sident A. s. ziEGLER."Red Li^fp^' ^r:.:::::::::::::::: ::;::;:::::::::::::::;;;Tj^af "^ ARTHUR McGUIGAN. Red Lion Pa '\t-' t> j . RUSSFTT <; «iTTMF Tsi^i T • f. ...Vice-President A Q 7rFn?Tri>"SFj M^'on. Pa Sec, isurer FLORIDA CIGAR MANUFACTURERS ASSOCIATION ARMANDO RODRIGUEZ t> j . FRANCISCO GONZALEZ .... ^:--P'""!dent JOHN LEVY ... . Vice-President FRANCIS M. SACK '.■.*.■.■.■ Treasurer Secretary INDEPENDENT RETAIL TOBACCONISTS' ASSOCIATION BERNARD SCHWARZ „ ., , BENJAMIN FRIEDMAN ... ^•.- •/;>:•• •S''"tdent EDWARD H. SNYDER . A- F»"t Vice-President IRVING CHAPMAN . ^^H Vice-President ARTmiR W. TONES TJ.ird Vice-President TOE GROSSMAN i-inancial Secretary BERNARD BERNSTEIN; '42 Broadway: New York! N.* yv '::::::::::::::'^^S^; TOBACCO SALESMEN'S ASSOCIATION OF AMERICA INC VICTOR KORMAN n •/ CHAS. B. KIRWIN President LEO RIEDERS. 604 WeVt-'ieind StVeet.' New' YoVkiN.- ' Y.-' V.;;;V.;:^ iry U. S. TOBACCO CO. EARNINGS e ^?^^^T ^^^^"^^ sheet attached to the annual report ot the US. Tobacco Co. for 1941 shows total current assets of $21,413,274 include $3,385,805 in cash, $5,479,- . in marketable securities and inventories amount- ing to $11,500,840. Current liabilities are $1,882 264 Net earnings derived from $19,088,404 in sales for the year, comparing with $18,339,202 sales in the pre- vious year amount to $3,051,334, comparing with net earnings of $3,977,376, which included a process tax refund of $702,193 in 1940. After dividends for the year on the 7 per cent. ?«Qi ^oo"^ 'i^'^'^^^ *^i' amounts to $1.58 per share on l,«dl,400 shares of common stock. The per share earnmgs m 1940 amounted to $2.08 per common share. Preferred dividends paid during the year 7477oO ^"^ *163^102; common dividends to $2,- Federal income tax in 1940 was $663,349; the in- come tax paid m 1941 amounted to $1,251,737. The Tobacco World I I s f A WAR MESSAGE to ALL EMPLOYERS * From the United States Treasury Department • Winning this War is going to take the mightiest effort America has ever made — in men, in materials, and in money I Every dollar, every dime that is not urgently needed for the civilian necessities of food, clothing, and shelter, must, if we are to secure final Victory, be put into the war effort. An important part of the billions required to produce the planes, tanks, ships, and guns our Army and Nav/ need must come from the sale of Defense Bonds. Only by regular, week by week, pay-day by pay-day invest- ment of the American people can this be done. This is the American way to win. This is the way to preserve our democratic way of life. Facing these facts, your Government needs, urgently, your cooperation with your employees in immediately enrolling them in a PAY-ROLL SAVINGS PLAN The Pay-Roll Savings Plan is simple and efficient. It provides, simply, for regular purchases by your em- ployees of United States Defense Bonds through system- atic—yet voluntary— pay-roll allotments. All you do is hold the total funds collected from these pay-roll allot- ments in a separate account and deliver a Defense Bond to the employee each time his allotments accumulate to an amount sufficient to purchase a Bond. The Pay-Roll Savings Plan has the approval of the American Federation of Labor, the Congress for Indus- trial Organization, and the Railroad Brotherhoods. It is now in effect in several thousand companies varying in number of emploj-ees from 3 to over 10,000. In sending the coupon below, you are under no obliga- tion, other than your own interest in the future of your country, to install the Plan after you have given it your consideration. You will receive — 1, a booklet describing how the Plan works; 2, samples of free literature fur- nished to companies installing the Plan; 3, a sample employee Pay-Roll Savings authorization card; and 4, the name of your State Defense Bond administrator who can supply experienced aid in setting up the Plan. To get full facts, send the coupon below — today! Or write. Treasury Department, Sec- tion B, 709 Twelfth St., NW., Washington, D. C. HOW THE PAY-ROLL SAVINGS PLAN HELPS YOUR COUNTRY 1 2 3 4 S 6 It provides immediate cash now to produce the finest, deadliest fighting equipmont an Army and Navy ever needed to win. It gives every American wage earner the opportunity for financial participation in National Defense. By storing up wages, it will reduce the current demand for consumer goods while they are scarce, thus retarding inflation. It reduces the percentage of Defense financing that must be placed with banks, thus putting our emergency financ- ing on a sounder basis. It builds a reserve buying power for the post-war purchase of civilian goods to keep our factories running after the war. It helps your employees provide for their future. „f THlSCOUP^Ti T^Q^ do ou!,]?*'V«g«'«^»'** TiA^?S§S?ii^ the F»y MAKE EVERY PAY-DAY. . . BOND DAY! U.S. Defense BONDS* STAMPS ]Sa>i^ Position . • • ' ' This space is a contribution to NATIONAL DEFENSE ^s IT'S THE TOBACCO THAT COUNTS! One In a series of notable paintings of the tobacco country by America's foremost artists A Scouting the crop before auctions open. Painted from life on a Soutliern farm by Georges Schreiber WE PAID 34%* MORE IN MULLINS, S. C, TO GET THIS LIGHTER, NATURALLY MILDER LEAF ■■-^<^. Down in Marion County, South Carolina, on a fertile sandy plain you'll find Mullins. Mullins is a tobacco town— one of the scores and scores of Southern towns where Lucki^s buy tobacco. In Mullins this season, the makers of Luckies paid 34% above the averajie market price to get the finer leaf— yes, M% more to bring you naturally milder, better-tasling tobaccos. This was in no way unusual. Last season, in every one of 119 markets all through tobaccoland, we paid well above the average market price for tobacco— and the best we bought goes into Luckie's. To independent tobacco experts who know these facts, Lucky Strike means fine tobacco. With these experts — auctioneers, buyers and warehousemen— with men who know tobacco best, it's Luckies 2 to L In a cigarette it's the tobacco that counts! *Based on average market price, U. S. Department of Agriculture, 4?^ ^:\ '$ ESTABLISHED 1881 Si* ^i^ IM3 TW Ami9*wm» T'lfikTm f\>mpMtf WITH MEN WHO KNOW TOBACCO BEST- IT'S LUCKIES 2 T0 1 LIBRARY KECEIVED APR 3-1942 APRIL 1942 Department of Agricultura CIGARS AND CIGARETTES SET TWO-MONTHS' RECORDS Sales of tobacco products continue to set new high marks, as shown in the report of revenue stamp sales during the first two months of the year. United States cigars of all classes totaled 900,082,433 in that period, as compared to 788,515,153 in the same two months of last year. That was an increase of 111,- 567,280, or 14 per cent. Cigarettes totaled 36,130,921,910, as com- pared to 30,751,438,210, a gain of 5,379,- 483,700, or 17.5 per cent. Large cigarettes increased 14.5 per cent., and snuif 10 per cent. Little cigars de- clined a little over one per cent., and chewing and smoking tobacco five per cent. 3 JOAN BENNETT in her American Somen's \uluntary Services uniform Starring in Ediv. Small's Inited Artists Production "Twin Beds" Mis Cigarette anaAfine Yours too for a full share of Mildness Better Taste and Cooler Smoking ., Almt's what you and all other cigarette smokers are looking for... and you get it in Chesterfields Right Combination of the world's best cigarette tobaccos. Make your next pack Chesterfields . . . regardless of price there is no better cigarette made today, EVERYWHERE YOU GO ^^^ Copyright 19 12, Ligcftt & Mvers Tobacco Ca HoBART B. Hankins — EditoT Business Manager — B. S. Phillips THE TOBACCO WORLD Vol. 62 APRIL, 1942 No. 4 ORE ci,i>*ars wore sold to wholesalers in Fob- I'uary this year tlian iti any February since 1928, sales of cigars selling for five cents or less reached an all-time high, and ten-cent ci- gars broke a nine-year record, it is pointed out by the Cigar Institute of America. Based on the sales of In- ternal Revenue stamps, cigar sales during February this year totaled 441,805,010, topping the February 1941 figure by 56,456,177, or 14.65 per cent, and mak- ing the biggest February since 1928, when 453,000,000 were sold, (.^igars selling for 8 to 15 cents totaled 33,- 340,670, which is 5,321,800, or 18.99 per cent., above February, 1941, and higher than any February since 1933, when 34,500,000 were sold. ()ther classes de- clined for the first time in several months, (^igars re- tailing for 5 to 8 cents totaled 2,751,015, or 6.4 per cent, less; 15- to 2()-cent eigai's totaled 2,055,870, or 4.46 per cent, less; those selling foi* more tlian 20 cents totaled 265,940, or 5.15 [)er cent, less than in Fei)i-uary, 1941. This was the first decline foi* (Mass B in six montlis, tiie only decline for Class D (with tlie exception of Novem- ber) in more than a veai* and the onlv one for Class F 111 seven months (with the exception of Decem])er). OiMPARATIVF figures for the past eight months show increases of more than nine per eent. in all classes of cigars. ^'This is one of the most gratifying reports we have ever made," said Harry W. McHose, director of the Cigar Institute, ''and it indicates a trend which may be ex- pected to continue if increased taxes and labor avail- ability do not seriously affect the industry. As indi- cated by an extensive study of men's smoking ha])its, 64.2 i)er cent, of pipe smokers and 41.8 per cent, of the men who smoke cigarettes, also enjoy cigars. It is natural for many of them to buy five- and ten-cent and even moi-e expensive cigars for enjoyment after meals when tliey have more money in their pockets. It is natural, too, for many of the five-cent cigai* smok- ers to buy more expensive cigars when they have more money to sj)end. But it takes a lot more than increased purchasing power to explain the rise in five- and ten- cent cigar sales both at the same time— tliat indicates a decided inciease in the number of regular cigar smokers." RESENC^E of IT. S. forces in Australia lends additional interest to the report that the lat- est estimate of the tobacco crop in that coun- try is about 5,700,000 pounds, which would provide a little more than one-fifth of the amount used annually by Australian manufacturers. The remain- ing foui'-fiftlis is usually supi)lied by the United States, but owing to the present difficulties in obtaining shij)- ments from abroad, Australian tobacco experts and othei- Government officials have been seekiim- means to supply a greater part of the annual deficiency from the domestic crop. Prices from the 1941 crop were fixed at a point 25 per cent, above those of 1939, when the average was 30.9 cents per pound. Prices at the Brisbane sales for 1941 leaf ranged from 6d. to 67.5d. —equivalent to eight cents to 90 cents per pound— the miiiimuni and niaxinmm in appraised values adopted by the Australian Tobacco Board. Field mould was reported in evidence from some consignments from Victoiia, but prices for sound leaf ranged from 48d. to 54d. (64 to 72 cents) per pound. RELIxMIXARY estimates place the 1941 to- bacco crop of Cuba at 42,500,000 pounds, com- l)ared to 56,200,000 pounds in 1940 and 45,- 100,000 in 1939. This crop was the smallest harvested since 1936, when the Cuban tobacco industry was beginning to recover after the crisis of 1932. Re- duction in the 1941 area was due primarilv to the poor market prospects foreseen in 1940. In spite of the loss of the European market, the tobacco export trade of Cuba was well maintained in 1941, principally by in- creased sales to the United States and other countries of the Western Hemisphere. The quota under reduced rates for Cuban imports into the United States was filled and probably exceeded. Total leaf exports, amounting to 29,500,000 pounds, were the highest in six years, and showed an increase over 1940 of 12 per cent, in (juantity and 14 per cent, in value. Even the exi)orts of cigars, the principal item of the lost British market, increased by 42 per cent, over 1940 and com- pared not unfavorably with the total cigar exports in A RAVING risen from the selling ranks to the post of vice-president in charge of sales, H. A. Kent was elected president of P. Lorillard Co., Inc., at a meeting of the directors, following the annual meeting of stockholders on March 10. He had been with the firm and its predecessor comjiany for more than 30 years. George H. Hummell, i)resident for the last two years, was elected chairman of the board, and J. Strother Freeman, formerlv manager of the Jersey City plant, was elected vice-president in charge of manufacturing. The following directors were named: Edgar S. Bowling, John J. Driscoll, J. S. Freeman, James A. Glasscock, AVilliam J Hal- ley, Frank Hopewell, G. H. Hunnnel, James T. Keel, H. A. Kent, Buford Scott, Jacqueline P. Tavlor Todd Wool and George D. Whitefield. The following were all re-elected to succeed themselves : G. D. Whitefield ex- ecutive vice-president ; E. S. Bowling, vice-president- Todd Wool, vice-president and secretary; W J Hal' ley, vice-preside]]t and treasurer; L. E. Clemens, as- sistant secretary and assistant treasurer; T. L Per- kins, assistant secretary; Sidney Kelly, auditor; G. H Smith and E. C. Hunter, assistant auditors, and F* W eiske, cashier. Cigars, Cigarettes, Snuff Up in February Record Breaking Volume of January Sales Was Followed by Similar Big Gains in the Second Month of 1942 ETTING more liigli records, P\^})i*uai'y was marked by substantial iiieroases in total cigars of all classes, cigarettes and snuti", according to the comparative data of tax-paid tobacco products bclsud on sales uf reVeriUe istrunps, publifsiiud in tlie Sui)plement to the Tobacco Barometer of tbe Tobacco Merchants Association of tbe United States. Tbe Febi'uary tigures establisbed some new Jiigb marks, as noted in tbe editorial coimnent in tbis issue, and brougbt tbe total for tbe two niontbs up to record- breaking proportions, as reported on tbe front cover. Tbe statistics do not include tbe Puerto Kico bgui-es, wbicb were not available at tbe time of i)ublication. All classes of cigars in the U. S. totaled 441,805,- 010, as compared to »^85,348,833, a gain of 56,456,177, or 14.65 per cent. From tbis must be deducted tbe month's total of 10,465,805 from tbe Pbilii)pine Is- lands last vear, leaving- a net increase for tlie class of 45,990,372, or 11.62 per cent. Class A cigars in tbe l^ S. totaled 403,391,515, as compared to 351,958,800, a rise of 51,432,715, or 14.61 per cent. Tbe P. I. total loss reduced tbis to 41,040,- 015, or 11.33 per cent. Class B cigars in tbe II. S. totaled 2,751,015, as compared to 2,938,995, a loss of 187,980, or 6.40 per Increase or Decrease Product Cigars : Class A United States Philippine Islands . February, 1942 .. 403,391,515 + + + + Quantity 51,432,715 10,392,700 41,040,015 Per Cent. 14.61 • « • • Total Puerto Rico .. 403,391,515 (a) 11.33 Class B — United States Philippine Islands . 2,751,015 187,980 45,700 233,680 6.40 • • ■ • Total Puerto Rico 2,751,015 (a) 7.83 Class C — United States Philippine Islands , 33,340,670 5,321,800 20,105 5,301,695 18.99 Total Puerto Rico 33,340,670 (a) 18.91 Class D — United States Philippine Islands . 2,055,870 • •••••• 95,910 3,300 99,210 4.46 Total Puerto Rico 2,055,870 (a) 4.60 Class E — United States Philippine Islands . . 265,940 — -_ 14,448 4,000 18,448 5.15 Total Puerto Rico 265,940 (a) 6.49 cent, wbicb tbe P. I. loss of 45,700 laised to 2;J3,680, oi 7.83 per cent. (lass C cigai-s in tbe U. 8. totaled 33,340,670, as compared to 28,018,870, an advance of 5,321,800, or 18.99 per cent., reduced by tb.e W 1. loss to 5,301,695, or 18.91 per cent. Class D cigai-s in the U. S. totaled 2,055,870, as compaied to 2,151,780, a decline of 95,910, or 4.46 per cent. Tbe 3,300 P. I. loss increased tbis to 99,210, or 4.60 per cent. Class E cigars in the U. S. totaled 265,940, as com- ])aied to 280,388, a dro]) of 14,448, or 5.15 per cent., wbicb became a loss of 18,448, or 6.49 per cent., when tlie P. I. loss of 4,000 was taken into consideration. Little cigars totaled 11,189,000, as compared to 12,577,520, a loss of 1,388,520, or 11.04 per cent. (Cigarettes totaled 16,628,297,300, as compai-ed to 14,464,626,900, a rise of 2,163,670,400, or 14.96 per cent. Large cigarettes totaled 92,400, as comi)ai-ed to 106,420, a loss of 14,020, or 13.17 i)er cent. ; snntf totaled 3,247,346 pounds, as compared to 3,051,492, a gain of 195,854, or 6.42 per cent.; chewing- and smoking to- bacco declined 4.39 per cent. Following* are tlie comparative figures: _, , „ , Increase or Decrease Product February, 1942 Quantity Per Cent. Total All Classes: United States . 441,805,010 -f 56.456,177 14.65 Philippine Islands ... _ 10,465,805 Grand Total 441,805,010 + 45,990,372 1162 ruerto Rico (a) Little Cigars: All United States .. . 11,189,000 — 1,388,520 11.04 Cigarettes: United States 16,628,297,300 + 2,163,670,400 14.96 rhilippine Islands ... i^^qq , , '^otal 16,628,297,300 + 2,163,668,800 14.96 i'uerto Rico (a) Large Cigarettes: United States . 92,400 - 14,020 13.17 Fnilippme Islands ... p'^^t^'^; 92,400 - 14,020 13.17 ruerto Rico (a) Snuff (lbs.): All United States ... 3,247,346 -}- 195,854 6.42 Tobacco (Chewing and Smoking) lbs.: United States . 21,178,375 - 972,465 4.39 Philippine Islands ... "I'^tal 21,178^375 - 972,465 ~T39 P„Prlo^J^° statistics for February, 1942, on tax-paid products from 1 uerto Kico available at this time. 1 T ''^^"'■^f =„^omparative data of February tax-paid products released by Internal Revenue Bureau. The Tobacco World Fiscal Year Gains Continue to Mount Increases for First Eight Months Recorded in Sales of Cigarettes, Cigars, Large Cigarettes and Snuff IGAKS, cigarettes, large cigarettes and snnfll' are up; little cigars, chewing and smoking to- bacco are down — that is the summary of com- parative data of tax-paid tobacco products l)ased on eight months' sales of revenue stamps, as reported in the Supplement to the Tobacco Barometer of the Tobacco Merchants Association of the United States. Because the February statistics wei-e not avail- able, the Puerto Kico figuies are not included in the report. The Phili})pine Islands sales, wiped out after Pearl Harbor, sliow big losses all along the line. Cig'ars of all classes in the U. S. totaled 4,024,- 022,483, as compared to 3,653,040,984, an increase of 370,981,499, or 10.16 per cent. P. I. sales totaled 93,- 957,780, as compared to 120,387,986, a drop of 26,430,- 206, or 21.95 per cent. Grand total was 4,117,980,263, as coniiiared to 3,773,428,970, a gain of 344,551,293, or 9.13 per cent. Class A cigars in the IT. S. totaled 3,580,911,625, as compared to 3,251,075,855, an increase of 329,835,- 770, or 10.15 per cent. P. I. sales totaled 93,577,275, as compared to 119,647,075, a loss of 26,069,800, oi- 21.79 per cent., reducing the class gain to 303,765,970, or 9.01 per cent. Class B cigars in the U. S. totaled 31,095,950, as compaied to 28,478,885, a gain of 2,617,065, or 9.19 per cent., which the P. I. loss of 85,719 reduced to 2,531,- .')46, or 8.84 per cent. Class C cigars in the U. S. totaled 379,064,785, as compared to 343,802,884, a rise of 35,261,901, or 10.26 per cent., which, as a result of the P. I. drop of 35,097, became 35,226,804, or 10.24 per cent. Clas D cigars in the U. S. totaled 29,262,838, as comi)ared to 26,480,162, an advance of 2,782,676, or 10.51 per cent., reduced to 2,757,131, or 10.39 j^er cent., by the P. I. loss of 25,545. Class E cigars in the U. S. totaled 3,687,285, as compared to 3,203,198, a gain of 484,087, or 15.11 per cent. This was cut almost in half, to 270,042, or 7.77 cent., by tlie P. I. drop of 214,045. Little cigars totaled 95,592,920, as compared to 102,073,692, a loss of 6,480,772, or 6.35 per cent. Cigarettes totaled 144,046,082,925, as compared to 122,003,939,343, an increase of 22,042,143,582, or 18.07 l)er cent. Large cigarettes increased 295,215, or 28.29 per cent. ; snutf totaled 26,928,890 pounds, as compared to 25,023,526, a gain of 1,905,364, or 7.61 per cent.; chew- ing and smoking tobacco dropped 4.32 per cent. Following are the comparative figures : 1st 8 Mos. Product Fiscal Yr. 1942 Cigars: Class A — United States 3,580,911,625 -f Philippine Islands ... 93,577,275 — Total 3,674,488,900 -f- Puerto Rico (a) Class B— United States 31,095,950 -f Philippine Islands . . . 65,590 — Total 31,161,540 -{- Puerto Rico (a) Class C — United States 379,064,785 + Philippine Islands ... 217,835 — Total 379,282,620 -f Puerto Rico (a) Class D— United States 29,262,838 -f Philippine Islands . . . 38,400 — Total 29,301,238 + Puerto Rico (a) Class E — United States , 3,687,285 -f Philipprne Islands . . . 58,680 — Total 3,745,965 -f- Puerto Rico (a) April, 1942 Increase or Decrease Quantity Per Cent. 329,835,770 26,069,800 10.15 21.79 303,765,970 9.01 2,617,065 85,719 9.19 2,531,346 8.84 35,261,901 35,097 10.26 • • • • 35,226,804 10.24 2,782.676 25,545 10.51 2,757,131 10.39 484,087 214,045 15.11 • • • * 270,042 7.77 1st 8 Mos. Increase or Decrease Product Fiscal Yr. 1942 Quantity Per Cent. Total All Classes: United States 4,024,022,483 + 370,981,499 1016 Philippine Islands . . . 93,957,780 — 26,430,206 21.95 Grand Total 4,117,980,263 -h 344,551,293 9.13 Puerto Rico (a) Little Cigars: All United States ... 95,592,920 — 6,480,772 6.35 Cigarettes: United States 144,046,082,925 -f- 22,042,143,582 18.07 Philippine Islands ... 80,220 — 147,172 Total 144,046,163,145 -f 22,041,996,410 18.07 Puerto Rico (a) Large Cigarettes: United States 1,338,597 4- 295,215 28.29 Philippine Islands . . . 520 — 260 Total 1.339,117 -f 294.955 28.25 Puerto Rico (a) Snuff (lbs.) : All United States ... 26,928,890 -h 1,905,364 7.61 Tobacco (Chev/ingand Smoking) lbs.: United States 195,307,889 — 8,811,862 4.32 Philippine Islands ... 26-1- 14 Total 195,307,915 — 8,811,848 ""T32 ♦Compiled from comparative data of tax-paid products released monthly by Internal Revenue Bureau. (a) Omitted due to unavailabilitv at this time of the Februarv 1942, Puerto Rican data. ^' 5 Produce Cooking Oil from Tobacco Seed X order to somewliat alleviate the aeute short- age of fats and oil in laiidloeked neutral Switzerland, the Swiss Federal Department of Eeononiic's recently ordered the use of to- baeco plant seed for the production of oil for cooking or technical ])urposes. Under normal conditions Swiss tobacco growers stress perfection of tlie leaves and take the necessary measures to prevent the general formation of seed after blossomtinie. The new de- cree now instructs the planters to let a (luarter of their crops mature. According to the species of the ])lant and depending on weather conditions it is esti- mated tliat a liarvest of from 500-1000 kilos of seed may be expected per hectare (1 hectare ecjuals 2.47 acres). Tobacco seed, it was found, contains about 40 per cent, of a good (juality oil which can without previous refining process be successfully used for cooking. The tobacco growlers are assured of 1.50 Swiss francs per kilo (1 kilo equals 2 1/5 lbs.) of seed and the government hopes to obtain approximately 100,000 litres (1 litre equals 1% pints) of oil from the same. One of the largest and most profitable tobacco plantations is now opei-ated on the one-time sand and marshlands on the right bank of the river Rhone neai* Aigle. In that particular region the climate and soil are unusually favorable for tobacco raising, so tliat a special species has been cultivated which i)roduces plants up to 3Vi' meters tall (1 meter equals ;128 feet). These plants have large and excellent quality leaves, and also produce a censiderable quantity of seed. The plantation in question had a 1941 harvest of about 35,000 kilos of tobacco leaves and 20,000 kilos of seed. From the latter approximately 10,000 litres of oil were obtained. For many years tobacco was mostly grown in the Broye Valley in western Switzerland, in*^ the Poschiavo of the Grisons, and in the C'anton of Ticino. In 1937 these districts together produced one million kilos of tobacco. In recent times tobacco is also being grown in the Swiss Rhine Valley, in the Prattigau of the Grisons, in the Cantons of Baselland and Soleure, at Cortaillod near Neuchatel, and in the before-mentioned Rhone Valley. Lately the quality of Swiss tobacco has been much inipi'oved and an agreement between planters and manufacturers has assured a ready market for the harvests. According- to this agreement the j^lant- ers know^ already in the previous fall how large a quantity of tobacco leaves a manufacturer will buy from them the next yeai', also the price thev may ex- pect for a good quality crop. Of a bulk up to one million kilos of tobacco leaves bought by the manu- facturers the three original tobacco raising regions in the Broye Valley, the Canton of Ticino and the Poschiavo in the Grisons, are permitted to supplv 85 per cent. The remaining 15 per cent, and w^iat'ever quantities of tobacco the factories buy above one mil- lion kilos may be supi)lied by the new tol)acco raising districts. In this manner over-production is practi- cally eliminated. These measures are especially indicated in these days of labor shortage on Swiss farms. Planters are enabled to figure out whether it will pav them to i-aise a given quantity of tobacco and make 'sure that help will be available for cultivation and iiarvesting. More- over, since every inch of land is ])i-eci()us in Switzei*- hmd for the raising of foodstuffs, and over-i>roduction of tobacco would not l)e ])ermitted by the government. In Switzerland oil for cooking or technical i)ui'- poses is not only extracted from tobacco seed, but it is also obtained from poppies, ra[)eseed and nuts. RATD CONVENTION NEXT MONTH 11 F tenth anniveisary convention and tobacco show of tlie Retail Tobacco Dealei's of Amer- ica, Inc., will be held at the Hotel Astor, New York City, on May 14, 15 and 16, it has been announced by Eric Calamia, president. ^'We believe," he said, "that a foium, such as our national conven- tion provides, to appraise the serious difficulties that the industry w^ill face during- the war effort, is essen- tial to the job to be done. Thei-e never was a greater need in the history of our country foi* wholehearted co-operation and unselfish action than the present wai* crisis. World War II will be won by the democracies by complete co-oi'dination of every phase of oui* eco- nomic and social life. We can make a worthwhile con- tribution by faithfully working for the solution of our industry's ])r()blems. '* Trade groui)s have a duty to fulfil, and with the militant support of the leaders of the trade, this asso- ciation will perform its obligation. AVe call U])on the ti*ade at large to heed the advice of Ilarpei- Sibley, former president of the United States ChanduM' of Connnerce, and now piesident of USO, who said, 'It is an act of loyalty and patriotism for us to do our part in our ti-ade associations and conti-ibute our efforts to make tliese associations most eft'ective for their proper l)Ui-poses.' "The large attendance at last year's evening busi- ness sessions will again warrant the emphasis on eve- ning meetings. "The maimfacturers of tobacco and allied lines wdl exhibit their products during the three days in the grand ballroom. "A cordial invitation is extended to all in the trade to join in this important event." NO SCARCITY OF MATCHES The far-reaching effects of an all-out war pi'oduc- tion effort will soon be brought home to the smoker in a change recently made by safety match manufacturers in co-operation with the War I'roduction Board in the interest of conserving cliemicals essential to produc- tion of ammunition. Boxes of safety matches that have long borne the special striking surface on both sides of the box will now carry this feature on only one side. Various man- ufacturers interviewed state that this change will in no way affect the service ability of the product, as the striking surface of one side is more than adequate to hght the full contents of any box. The step was taken to conserve vital chemical materials needed for w^ar production and to insure to the armed forces and the American public continued ade(}uate distribution of this important smoker's item. 1-..1 ^?""?f^c^"i*crs feel that with this change there is ittle likehhood of any requirement to curtail produc- tion. ^ The Tobacco World t Leaf Firms Join Cigar Institute IIIRTY-SIX of the nation's foremost tobacco leaf firms, many of whom have engaged in in- ternational trading for generations, are now enrolled as special members of the Cigar Insti- tute of America, it was announced by C. Otto Kien- busch. President of the New York Leaf To})acco Board of Trade. He was head of a committee which brought about this partici[)ation of leaf dealers in the cigar industry's co-operative organization, the other mem- bers of which were Morton Morris, Milton Samuels and Howaid Friend. From his office nenr the East River w^iterfront, traditional home of tobacco trading for more than 150 years, ;Mr. Kienbusch pointed out that the tobacco whicli passes through this great market ])lace finds its way into products which are included in the budgets of more than 80 per cent, of all American families. Commenting upon the mass enrollment of leaf dealers he said: "The Cigar Institute has proven itself to be the most important movement ever sponsored by the in- dustry, and it is gratifying that each element engaged in the cigar business, not forgetting the retail dealers coast to coast, is interested in, concerned with, and lending supi)ort to, a comprehensive program. The Institute's policies are aimed at aiding manufacturers, distributors and dealers of all sizes whether they do a nation-wide or localized business. Its success in its first year forecasts greater achievement in the future. The public is benefitting by getting cigars of all prices, in better condition, through the work the Cigar Insti- tute has done among dealers. The benefits of this con- structive service are being reaped by the entire trade. ''The Cigar Institute represents a truly combined effort, w^ithin a business which, carried on at capacity, means emi)loyment to hundreds of thousands of per- sons, immense revenue to the government, and a bol- stering of public morale in supplying a product that aids men to think and relax." Mr. Kienbusch stated that conditions directly caused by the war are naturally affecting American tobacco-growing. It is likely, he predicted, that there will be a reduced acreage devoted to the plant in the next seeding season — for example, in northern Wis- consin about 20 per cent, less land may be used, and in Southern Wisconsin about 10 per cent. less. Labor is harder to obtain, particularly where sucli industrial centers as Hartford, Connecticut, and Day- ton, Ohio, are close to major tobacco-growing districts. In these communities armament production is at its peak. Many men who worked in the tobacco fields at the last crop are no longer available; others are in the armed forces by draft or enlistment. However, lie asserted, their places are being taken bv w^omen, where new male labor is not easily obtainable. In Lancaster County, Pa., another great tobacco growing center, the same situation does not apply, Mr. Kienbusch said. The cultivation is largely done by those who for generations have lived on farms and Jiave no desire for other pursuits, such as the Afen- nonites and the old ''Pennsylvania Dutch" famiUes. Nearly all manufacturing companies have ample supplies of Cuban tobacco and anticipate getting fur- ther supplies within present and prospective limita- tions. The shutting down of shipments of Sumatra wrap- per tobacco is expected to result in immediate liigher April, 1942 calls for various types of American-grown tobacco, he declared. Large purchases of Sumatra leaf last year took place in the free port established on Staten Island to replace the Amsterdam sales market and are being used for current requirements. Tol)acco leaf dealers who have joined the Cigar Institute include: Acker & Company, American Su- niatia Tobacco Corporation, Associated Tobacco Com- pany, Emanuel Berger, S. C. Bogdonoff k Sons, Cull- man Bros., Inc., Dreux-Quanjer Co., Durlach Brothers, Inc., H. Duys & Co., Inc., Elm Leaf Tobacco Co., Em- iiire \ji^i\\' Toba^'^'o (^f^ Po»*"'a^vlp'' T .» Tii^^*^ ^^ r^-> Friend & Co., Inc., J. D. Galindo, C^arel Goldschmidt, Hamburger Bros. & Co., Inc., Ilofor Tobacco Corpo- ration, Holzman Bi'os., Inc., HufP, Drever & Co., In- dustrial Fumigation Co., Inc., International Tobacco C^ompany, L. J. Jiskoot, I. Kaffenburgh & Sons, Inc., Kutinsky & Kleban, Inc., I. Leblang, Percival R. Lowe, Markland-Landau Co., Meyer & Mendelsohn, Inc., Netherlands Indies Produce Corporation, Rothschild- Samuels-Duignan, Inc., S. Ruppin, Inc., Sarluv Import Co., Robert Shaw's U. S. Bonded Warehouses, C. H. Spitzner & Son, Inc., Weil & Sons and Suarez & Crespo. In welcoming the dealers, Albert H. Gregg, presi- dent of the Cigar Institute, declared it to be another evidence that the entire industry is united. In this activity not only the cigar manufacturers doing 80 per cent, of the dollar volume of the industry in this coun- try, but all factors involved in the production, distri- bution, and sales of cigars are affiliated. "For the first time in the history of an industry born before the Republic," he remarked, "all elements are hnked for the benefit of trade and public alike." WINS CIGAR BOX AWARD A unique package for a new cigar won the only award m the tobacco classification of the eleventh an- nual All-American package competition, sponsored by Modern Packaging Magazine. The unusual shape of the package was created by Arthur A. Schwarz for the Integridad Cigar Company. The Rembrandt cigar box achieves in one operation both forceful and effective product identification, and has immediate attention and trade-mark value. The box, with its sloping side walls, has been de- signed to permit uniformity and even pressure for each cigar packed. This has been accomplished by packing cigars in four rows of fourteen, thirteen, twelve, and eleven respectively, with the larger layer at the bottom. The labels for this package were designed by Je- rome A. Bensinger, of New York City, who chose the Florentine tooled leather effect as being most appro- priate for the name, Rembrandt. The package is a sales stimulant because its ap- l)earance encourages patrons to purchase the entire box and it is a handsome and gracious addition to the library or office table from which guests may be offered a good "smoke." In an industry where the ordinary cigar box has become a tradition, this Rembrandt cigar ])ackage is certainly a most distinctive and significant departure. The labels were beautifully lithographed by the Consolidated Lithograph Company, Brooklyn, N. Y., and the boxes were furnished by Tampa Box Company, Tampa, Fla. Flue-cured Price Highest Since 1919 KODl (^EK8' auction sales of all typos of 1941 crop fliie-eiired tobacco totaled 628,500,717 pounds, the United States Department of Ag- riculture reports. This was a decrease of 102,773,401 pounds, or about 14 per cent, less than sales in 1940. Total value to growers for 1941 sales was $179,928,628 — a 46 per cent, increase over the value of the 1940 crop. Season average price for 1941 was $28.63 per hundred pounds, an increase of $11.80 over the 1940 average of $16.83, and the highest since 1919. Scrap sales by flue-cured growers outside regular auction channels were estimated at 21 million pounds and averaged $2.41 per hundred pounds. Sales of scrap in 1940 were estimated at l^^ to 40 million pounds and averaged $2.50 per hundred. Such sales should be con- sidered in calculating total production ])ased on sales. Resales of the 1941 crop for all fiue-cured types totaled around 72 million pounds and sold at an aver- age of $23.47 per hundred. In the previous season resales were reported as nearly 84 million i)ounds, a\'er- aging $15.78 per hundred. The marketing season for the 1941 crop was shorter than for the 1940 crop. About 92 per cent, of the crop was sold by the end of October, and sales in November represented 6V2 per cent, of the total. All markets were closed by Christmas, and the entire sea- son covered only five months. Monthly averages ranged from $18.06 for about 8 million pounds sold in December to $33.47 for sales of over 162 million pounds in October. In the previous marketing season the bulk of sales also occurred in August, September, and Octo- ber, when 83 per cent, of the crop passed over the auc- tion floors, but sales were resumed after the Christmas holiday, which extended the selling season to cover a six months' period. The shorter selling season in 1941 was due both to the smaller crop and to accelerated sales. Flue-cured tobacco was sold on seventy-five mar- kets in Florida, Georgia, North Carolina, South Caro- lina, and Virginia. A total of 358 sales floors operated with 124 sets of buyers. The same markets operated last season with 373 sales floors and 122 sets of buyers. About 68 per cent, of the flue-cured crop was sold in North Carolina at an average price of $29.83 per hun- dred pounds. Virginia ranked second in volume of sales, with 13 per cent, of the total selling at an average of $30.99, the highest State average reported. Georgia and South Carolina sales were approximately 9 per cent, in each State, with averages of $20.39 and $25.20 respectively. Florida's average price of $21.16 was received for about 1 per cent, of total flue-cured sales. Weather conditions during the 1941 growing sea- son resulted in the production of a cro]) of flue-cured tobacco of unusuallv light bodv and color. As such tobacco is very suitable for cigarette manufacture, it was in strong demand throughout the season in all types. Type 14 — The fifteen Georgia and two Florida markets operated in the 1941 season with seventy-five sales floors and twenty-five sets of buyers. About 62 million pounds were sold in the type, 56 million pounds in Georgia with an average of $20.39, and 6 million pounds in Florida averaging $21.16. This was a de- crease of about 25 million pounds, or 29 per cent, less than sales of 87 million pounds of the ])revious season. The average price for the type of $20.46 for the 1941 crop is an increase of $4.78 per hundred ])ounds over 8 the avei-age for the previous season. Averages on indi- vidual mai'kets ranged from $18.31 to $21.91. The Georgia and Florida markets opened on August 5th, and closed during the period August 20tli to 27tli after holding sales fi'oni twelve to seventeen days. Three additional markets, llahira, Aletter, and Statesboro, Ga., were designated for otlicial inspection and market news beginning with the 1941 cro^). Mar- kets previously designated for this service were Adel, Douglas, Nashville, and Valdosta, Ga., and Live Oak, Fla. Average prices by United States grades sliowed increases over lasi season lanj^m^ iiuiu vfL.»jO iui ine lower (piality grades up to $10 for those of better (qual- ity. A few green grades and nondescript sold slightly below last year's levels. Type 13 — Sales on the nine South C^arolina and seven North Carolina Border markets totaled nearly 125 million jjounds and sold at an average price of $25.57 i)er hundred i)ounds. This is a decrease in l)oundage of 15 per cent, from the previous season's sales of al)out 148 million pounds, and an increase of $10.23 per hundred poujids over the general average l)rice of $15.34 in 1940. Sales of about 58 million pounds were reported for South Carolina, averaging $25.20, and North Carolina sales totaled about 67 mil- lion, at an average of $25.90. During the })re\^ious season South (^arolina sales in this type totaled nearly 75 million pounds which sold at an average of $14.55. North Carolina sales totaled about 73 million pounds and averaged $16.14 per hundred. Averages for indi- vidual markets ranged from $22.04 to $27.30. Markets in Type 13 opened on August 12tli. The nine South (^arolina and seven North (yarolina markets in the type operated with seventy-five sales flooi's and twentv-nine sets of buvers. The first markets closed on Sei)tember 5th aftei* nineteen selling days. The last markets closed October 2d after thirty-eight days of sales. Official insjjection and market news was inaugu- I'ated on three additional mai'kets, Dillon, Loris, and Tinnnonsville, S. C This service had been previously in effect on the Darlington, Lake (^ity, and Pamplico, S. C, markets. Average prices by United States gi'ades ranged to $12.50 per hundred ])ounds higher than last season. Choice to good quality grades ranged from $7.25 to $12.50 per hundred higher ; fair to low (juality grades from $2 to $10 higher ; and connnon grades from $1 to $3.50 higher. Average prices on the bulk of sales ran from around $17 to $35, with individual baskets selling from $2 for crude nondescript to $46 for fancy cutters. Offerings for the 1941 season contained a smaller per- centage of leaf grades and larger ])ercentages of smok- ing leaf, cutters, and lugs than for 1940. Type 12 — Eastern North Carolina markets sold about 220 million })ounds in the 1941 season, at an average of $30.32. This is a decrease of about 25 million pounds from sales of the previous season, and an increase of $12.46 per hundred over the 1940 aver- age of $17.86. The fourteen markets in the type opened on Au- gust 26th with seventy-six sales floors and thirty sets of buyers. Selling days ranged from thirty-nine to fifty-nine on individual markets, with closings during the period October 17th to November 14th. (Concluded next month) The Tobacco World I I / r Cigars are the most pleaiurable and economical form of smoking. BAYUK BULLETIN Deyoted to the best interests of the men who sell ci gars. First Issued 1929 APRIL, 1942 Prepared twice a month PHULOFAX (The Retailer^s Friend) SAYS When a salesman does a good job, write *ir»/^i ■f^^ll nim <2r% many a mediocre sales- man has been turned into a good salesman by an encouraging pat on the back. — o — The Good Salesman's Alphabet Ambition to succeed Bright — in appearance and demeanor Conscientious — that you must be Do it now Eager for work Friendly Good-natured Habits — ehminate the bad, cultivate the good Interview — what more important? Judgment Knocker — never be one Uoyalty — to your house, your customers, yourself Merit — know same of your product Never remember ''No" — call back Optimism — to be successful Pusher for increased business Quick salesman, Quality, high Quota Right on the job Sell — without Soft Soap Truthful — Trustworthy — Tireless Useful suggestions for your trade Vast vision Willingness — Warmth X-ray your presentation Yawner? — you just can't be Zealous When a man can't learn by listen- ing to others, he shouldn't talk to make others listen ! — o — He said — "I never read a trade paper or a 'business' magazine be- cause I am always too busy" — and Jin a very polite fashion, Phil would like to say that "maybe that's why you are always 'busy' . . . perhaps a little article in a 'business' magazine would tip you off to a shorter way of doing certain things that keep you so very busy". Each of us can learn from the other fellow. — o — If you are With your House for any particular reason, be For your House for every possible reason. D. B. I. •A-ociated teith BAYUK CIGARS INC., Phila- dmlphia—MaktrB of finm cigtu-a siiu;* 1897. The Old Tinier Talks; hy Frank Trufax The Frank Trufax letters pub- lished in hook form some years ago, attracted so many requests for copies that two editions were exhausted. In view of the con- tinued demand, the editors have decided to republish the letters in the Bayuk Bulletin. To My Salesmen : He's considered a big shot as a salesman . . . looked upon as a Suc- cess but other than the confidence he has in himself, you couldn't get him to admit that there's any secret to his sales accomplishments. Listen to him for a minute or so : "I'm no wow as a salesman and whatever progress I have made I at- tribute to three or four primary factors : "1st— I LOVE my job . . . I'd rather put everything I have back of my endeavors to build business on my products than any other task on earth. "2nd — I've trained myself to have INITIATIVE ... to not always fol- low the beaten path but to occasion- ally detour for a better and quicker road to results . . . that principle seems most important to me 'cause if someone hadn't initiative, I'd still be riding in horse cars. Get me right — I don't discard the tried and true rule just for novelty's sake but I do try to discover a newer and shorter way ... I figure every in and out . . . the advantages and disadvantages of the old procedure . . . the advan- tages and disadvantages of the pro- posed new procedure ... if the latter out-weighs the former, I hop to it . . . NICKELS f^Omf % 8ia, IT TAKES A LOT OF SOMETHING TO « MAKE ATOP-NOTCHER I UKE YOU.... BREAK I DOWN AND SLIP US i THE SECRET U .//////////■///f'^' there's no secret -just a littl€ headwork- a little footwork and a whale of a I rsT" oc LI A r^r\ \kir\r%t^ 'AWh,/,, /*/-w/^/,*,,,,,^,^^^^^^^ I take a chance . . . Columbus did. "3rd — I keep on employing COM- MON SENSE . . . suppose I get into a jam . . . something happens that never happened before ... no prec- edents established to guide me right. No use getting excited and making a mountain out of a mole-hill ... I calmly look existing facts straight in the face . . . carefully analyze all the contributing causes leading to the present situation . . . don't try to figure out a miracle manner to solve the problem . . . just apply ordinary, every-day Common Sense. Get the correct answer every time? Hellno! But, if I do go wrong, I can advance some mighty good reasons why I adopted the course I did . . . Thor- ough Thinking and Common Sense are full-blood brothers ! "4th— HARD WORK ... no kid- ding myself that the elasticity of my legs is not just as essential as the BUT COMMON SBNSB WILL CARRy y^,'i capacity of my head . . . you can't get orders by telepathy . . . you can't merely invite orders to visit you in your easy chair at home . . . you gotta expose j^ouself to orders in the places where they hang out . . . the opportunity to get Orders is the time clock which hands out your working hours. You've truly got to welcome DiflSculties and Troubles — it's only the sturdy plants that grow in sterile soil . . . you've gotta learn to take it on the chin and come back for more. All life is more or less Hard Work and a Struggle, too, for when you cease to struggle, you're a dead one." — 0— Man, I could have listened to him for days and not in a daze either. Secret to Successful Selling? , Bosh ! Whatdouthink? Yours, nottobeadeadone, Phillies Bayuk Ribbon Mapacuba Charles Thomson Prince Hamlet BAYUK BRANDS BUILD BUSINESS LO Rl LLAKD'S POPULAR LEADERS Something NEW* has been added! It's the new Old Gold— enriched so now it's better than ever! Get more pleasure from your Old Gold now that something new has been added. ^ NEW— A prized imported tobacco, from Iho eastern Mediterronean— a tobocco whoie tmall aromatic leaves Impart new life and xett to the famous Old Gold blend! So every moment you spencf wHh Old Gold will be even more oleatant than before. Q£m£&x^cU3 % > \ ^;i ^ mi»yy>yr Have YOU Started the Pay ^ Roll Savings Plan in YOUR Company? Like a strong, healthy wind, the Pay-RoU Savings Plan is sweeping America! Already more than 32,000 firms, large and small, have adopted the Plan, with a total of over seventeen million employees — and the number is swelling hourly. But time is short!. .More and more billions are needed, and needed fast, to help buy the guns, tanks, planes, and ships America's fighting forces must have. The best and quickest way to raise this money is by giving every American wage earner a chance to participate in the regular, systematic purchase of Defense Bonds. The Plan provides the one perfect means of sluicing a part of ALL America's income into the Defense Bond channel regularly every pay- day in an ever-rising flood. Do your part by installing the Pay-RoU Savings Plan note. For truly, in this war, this people's war, VICTORY BEGINS AT THE PAY WINDOW. Plan Easy to Instalt Like all efficient systems, the Pay-Roll Savings Plan is amazingly easy to install, whether your employees number three or ten thousand. For full facts and samples of free literature, send the coupon below — today! Or write, Treasury De- partment, Section C, 709 Twelfth Street NW., Washington, D. C. Treasury ^^^P^W. the pay- MAKE EVERY PAY-DAY. . . BOND DAY! U.S. Defense BONDS* STAMPS N-*^^ Position " CoMFANif ^ ^\JM»*^** OF This spact Is a contribution to NATIONAL DEFENSE •PO 10—20944-1 Form No. DSS-280 April, 1942 II Mr. Dealer: FOUR EXTRA COUPONS are packed in each carton of Raleigh plam ends. Save these valuable coupons for cash or one of the many luxury premiums. Brcwn ir Williamson Tobacco Corporat^m NrUon-every Tuesday n.glil, c„«,-.o-coa,. NBC Red net«ork. JAP-BLITZED SHIPMENT! Wherever Americans can get American-made cigars they ask for KING EDWARD, the nation's best seller. Recently Honolulu asked for a rush shipment of King Edwards . . . and we shipped them at once, even though we're working overtime in an effort to catch up \vith the mounting orders of our main- land jobbers and dealers. We think the boys "out there" arc entitled to a little priority. Don't you? FOR ;^ Demand for King Edward has reached new peaks. We're doing our best to fill all your orders. But i{ there are occasional delays . . . please be patient. This is war! JNO. H. SWISHER & SON, INC. Cigar Manufacturers JACKSONVILLE, FLORIDA INDO CHINA CROPS SHORT It is reported that tobacco production in Indo China has decreased drastically during* the past three years, owing to poor crops. Complete losses in some areas discouraged planting and contributed toward smaller harvests, the actual volume of which seems unknown since 1938. For that year, approximately 33 million pounds were reported. As the production of leaf tobacco in Indo China has never been equal to the domestic demand, the rise in consumption during the past few years was made possible through the medium of increased imports (principally from Algeria). Even if production were increased, however, imports would still be necessary unless the quality were improved; for, while the natives actually prefer the strong leaf, the domestic manufacturing industry finds it unsuited to requirements unless blended with foreign types. 12 AMERICAN TOBACCO CO. REPORT HE American Tobacco Company increased sales $51,000,000 during 1941, jlie company re- ported this week, to reach a total of $336,638,- 665. This increase in sales, however, was in- sufficient to overcome the inroads of rising taxes. Net profits for 1941 were re})orted as $4,614,155 less than in 1940. Federal corporate taxes paid by the conipanv increased from $9,200,508 in 1940 to $20,376,143 iii 1941, the report disclosed. (^onimeiiting on the increased volume of business, George AV. Hill, president, said: ^' Under normal circumstances this outstanding in- crease in sales would have been reflected in increased company profits for 1941. But our country is at war, and the cost of victory must be paid by all Americans in higher taxes. "It is because of much higher corpoi-ate taxes that, after preferred dividends, our company's net income which, as a result of increased sales, would have risen to $6.65 a connnon share under 1940 tax rates — is ap- proximately $4.58 a i^hare for 1941. Of this amount, $4.50 a share was paid to stockholders in connnon divi- dends during the past year.'' Net income for 1941 amounted to $23,883,860, com- pared with $28,498,015, or $5.59 a share reported for 1940. Operating profit was $47,518,853, compared with $39,797,882 in 1940. The consolidated balance sheet on Dec. 31 showed current assets of $238,775,702, of which cash amounted to $18,803,540, accounts receivable $16,870,897, and in- ventories, $200,220,994. Current liabilities were $104,- 412,009. At the close of the previous vear current assets were $186,499,877, including cash of $15,410,878, accounts receivable, $13,407,626, and inventories, $157,- 681,373. Current liabilities stood at $34,463,681. Inventories at. the close of last year included $2,- 273,000 of Turkish leaf tobacco in Turkey or in transit to the United States. Current purchases of Turkish leaf are not paid for until shipped, the report said. NEWS ANALYST FOR VAN DYCK General Cigar Company announced today that effective April 1 it will sponsor ''William Winter — News Analyst" on three of Columbia Broadcasting System's Pacific Coast stations. To be aired in the interest of Van Dyck Cigar, the program is to be heard Wednesdays and Sundays from 9 :30 to 9 :45 P. M. The account is handled by Federal Advertising Agency, Inc. The Tobacco World # HIGH INCREASES IN AVERAGE PRICES NCREASES in average prices by grades and improvement in the general quality of the 1941 crop of One Sucker tobacco resulted in the liighest general average since 1936. Factors contributing to higher prices were a smaller crop, re- sulting from marketing quotas which I'educed the acre- age planted; higher advance prices on all grades by the Growers' Cooperative; and increased consumption of chewing tobacco (plug and twist) requiring larger amounts of this type. This report is based on infor- mation compiled by the United States Department of Agriculture. Although marketings were 25.5 per cent, less, the total value of the crop increased 7.8 per cent, over last vear. Producers' auction sales in 1941-42 amounted to 15,302,967 pounds with a value of $1,780,- 368 and an average of $11.63. In the previous vear 20,551,704 pounds were marketed for $1,652,087, ^giv- ing an average of $8.04. Average prices by grades showed gains over the previous year ranging up to $4.50 a hundred. Heavy leaf grades were from $1.50 to $3.50 a hundred higher and tips made gains of from $1.25 to $1.75. Thin leaf and lugs showed increases ranging from $1.75 to $2.25 over last year. Individual lots sold from $3.00 for crude nondescript to $28.00 for choice quality wrap- pers. The crop this year was very desirable from the standpoint of quality and color, and contained an un- usually large volume of wrappers and an increased jjroportion of the better quality grades. Fair and good (luality heavy leaf and low to good quality thin leaf and lugs composed the bulk of the marketings. Heavy leaf and lugs were offered in heaviest volume with tips and nondescript the liglitest. The Eastern Dark Fired Tobacco Growers Asso- ciation, operating on all the One Suckei' markets this season, received 1,592,362 pounds of the 1941 crop, amounting to 10 per cent, of the marketings. In the year before, the Association received 4,533,301 pounds or 22 per cent, of sales. The Russellville, Kentucky, market opened for the season on November 25, Franklin, Kentucky, on No- vember 26 and Westmoreland, Tennessee, opened on November 28. The first sale at Mayfield, Kentucky, was held on December 6. All markets were closed bv Februarv 13. April, ig42 SPRUCE LUMBER for CIGAR BOXES It's Brighter It's Lighter It's Better for the Eye for Shipping for the Cigars SPECIFY SPRUCE Uptegrove Lumber Co. Cigar Box Lumber for 69 years 15 Washington St. Newark, N. I. Esubliahcd 1886 "BEST OF THE BEST" Manufacturod bjr A. SANTAELLA & CO. Office, 1181 Broadway, New York City FACTORIES: Tampa and Keg West. Florida AUTOKR AFT CIGAR BOXES Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Ouality-De sign-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, 111. Detroit, Mich. HelUm, Pa. Hanover, Pa. Philadelphia. Pa. Wheeling, W. Va. U Tobacco Merchants' Association Registration Bureau, JtV^^YoS^cm Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A — An allowance of $2 will be made to members of the Tobacco Mer- chants Association on each registration. Note B — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Liollsr ($1 00) will b? nisdc If it necessitstcs the re'^orting of more thsn t'.yent" (20) titles, but less than thirty-one (31), an additional charge of Two Dollars ($2.00) will be made and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. TRANSFERRED REGISTRATIONS ARESCO:32,564 (Trade Mark Record). For cigars, cigarettes and tobacco. Registered February 1, 1907, by O. L. Schwencke Litho. Co., Brooklyn, N, Y. Through mesne transfers acquired by Nat Lewis, Passaic, N. J., and re-transferred to Medal of Honor Cigar Co., Inc., Passaic, N. J., on March 3, 1942. KING HENRY:— (U. S. Tobacco Journal). For cigars. Reg- istered July Z^, 1883, by Steinecke & Kerr, New York, N. Y. Through mesne transfers acquired by Nat Lewis, Passaic, N. J., and re-transferred to Medal of Honor Cigar Co., Inc., Passaic, N. J., on March 3, 1942. LIEDERKRANZ:— (U. S. Tobacco Journal). For cigars. Regis- tered September 12, 1884, by Steinecke & Kerr, New York, N. Y. Transferred to Nat Lewis, Passaic, N. J., and re-transferred to H. Anton Bock & Co., New York, N. Y., on March 11, 1942. Internal Revenue Collections for February Source of Revenue 1942 1941 Cigars $ 1,016,088.40 $ 911,300.27 Cigarettes, mcludmg floor taxes 54,042.784.31 47,014,254 84 i^nuff 584,522.37 549,268.60 Tobacco, chewmg and smoking 3,812,972.16 3,990,313.61 Cigarette papers, tubes and leaf dealer penalties 149,372.34 112,429.39 * Manufactured Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue, based on manufacturers' returns of production) Month of December _ , Increase or Decrease Product 1941 Quantity Per Cent. P>g 3,768,657 + 87,300 2.37 Jw^'^t •••■■•••. 465,197 + 8,881 1.95 tme-cut Chewmg 414,941 + 34 871 9 17 Scrap Chewing 3,410,075 + 213,678 6!68 Sniokmg 14,070.114 — 1,157,121 7.60 Total 22,128,984 — 812,391 3.54 Twelve Months Ending December 31st Increase or Decrease Product 1941 Quantity Per Cent. P1"P^ 50,207,089 + 1,448,170 2.97 Twist 5,619,163 + 13,876 0.25 Fme-cut Chewmg 5,148,749 -f 972,385 23.28 Scrap Chewing 44,162,579 + 1,252.600 2.92 ^^^^okxng 197,622,203 — 7,478,829 3.65 Total ■■ 302,759,783 — 3,791,798 L24 *The production figures are in pounds, and are subject to revision until published in the annual report of the Commissioner of Internal Revenue. TO ATTEND PACKAGING CONFERENCE Representatives of Larus & Bro. Co., Bayuk Ci- gars, Inc., and E. I. dn Pont de Nemours & Co. will take an active part in the forthcoining annual packag- ing- conference of the American Management Asso- ciation which will be held April 14 to 17 at the Hotel Astor. ' Oliver P. Benz, of the Development Department of the Dupont concern, will preside at the opening (Tuesday) session of the meeting. A representative 14 TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES JESSE A. BLOCH, Wheeling, W. Va President WILLIAM BEST, New York, N. Y Chairman Executive Committee GEORGE W. HILL, New York, N. Y Vice-President GEORGE H. HUMMEL. New York, N. Y Vice-President S. CLAY WILLIAMS, Wiuston-Salem, N. C Vice-President JULIUS LICHTENSTEIN, New York, N. Y Vice-President ASA LEMLEIN, New York, N. Y Treasurer CHARLES DUSHKIND, New York. N. Y Counsel and Managing Director Headquarters, 341 Madison Ave., New York City CIGAR INSTITUTE OF AMERICA ALBERT H. GREGG President ALVARO M. GARCIA Vice-President D. EMIL KLEIN ...Treasurer SAMUEL BLUMBERG Secretary B. M. NUSSBAUM Director of Publicity THE NATIONAL ASSOCIATION OF TOBACCO DISTRIBUTORS. INC. FRED W. WINTER • Chairman of the Board J. RE5fz EDWARDS ""■■■" ■;;;;!;";;^ ";!;!!;!!";;;!;;;;;!!!;;;;;;;;; i;" Treayi^er JOSEPH KOLODNY, 200 5th Ave., New York, N. Y Executive' Secretary NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS BEN L. LASCHOW, 862 East Fifteenth St., Brooklyn, N. Y President h ^ ^'^.^^^^^^S.V^^ Klein Ave., Trenton, N. ; First Vice-President W. H. KOCH. 1404 Mt. Royal Ave., Baltimore, Md Second Vice-President ALBERT FREEMAN, 25 West Broadway, New York, N. Y ?. Treasure t RETAIL TOBACCO DEALERS OF AMERICA. INC. ERIC CALAMIA. 233 Broadway, New York, N. Y President CLIFFORD M. DAWSON . Treasurer MALCOLM FLEISHER Secretarv SEIGFRIED F. HARTMAN '.'.V^V^V^\V.'.'. CounUl CIGAR MANUFACTURERS ASSOCIATION OF AMERICA, INC.. 200 Fifth Ave., New York. N. Y. ALVARO M. GARCIA President WALTER E. POPPER Treasurer SAMUEL BLUMBERG ! .illiGeneVal Counsel Executive Committee— Alvaro M. Garcia (Ex-officio). Thomas C. Breen, Harley W. Jefferson, D. Emil Klein, Walter E. Popper, Harry C. Carr, and Arthur A. Schwarz. THE YORK COUNTY CIGAR MANUFACTURERS ASSOCIATION CHARLES STUMP. Red Lion, Pa President ARTHUR McGUIGAN. Red Lion. Pa ' ' " ' Vice-Pres dent RUSSELL S. STINE. Red Lion, Pa . ^ecritfrv A. S. ZIEGLER, Red Lion, Pa !..'.' .■.'.*.*.'!.■.■.■.■.■.■ .Treasurer FLORIDA CIGAR MANUFACTURERS ASSOCIATION ARMANDO RODRIGUEZ Pr«.,id*.nt FRANCISCO GONZALEZ VicelPres deSt JOHN LEVY ;. TreasurSJ i^RANcis M. SACK .::::;;;;;:::;:;::;;:sec?etary INDEPENDENT RETAIL TOBACCONISTS' ASSOCIATION BERNARD SCHWARZ Pr«ident BENJAMIN FRIEDMAN " "fV/sV Vlce'-PreJ dJnt EDWARD H. SNYDER V/.V.V. . V/. . . / Secind V c^^^ IRVING CHAPMAN Th°rd V ce-Pr« dinl ARTHUR W. JONES F^nanS Secritlrv JOE GROSSMAN I'lnancial |jcretary ry BERNARD BERNSTEIN,' 42 "Broadway." New Yo^k', "n." yV ".'.'.'.'.V..'.'.".". V.'.Sccrlty TOBACCO SALESMEN'S ASSOCIATION OF AMERICA. INC. VICTOR KORMAN Presidi-nt CHAS. B. KIRWIN ..........: TrllsureJ LEO RIEDERS, 604 West 162nd Street. New York. N."y""V. Secrlta ry of the Bayuk org-anization will take part in the dis- cussion of case stories in standardization and simpli- fication, and a representative of the Larus & Bro. Co. will take part in the discussion of case stories in the use of sul).stihite niatei-ials. SMALLER AREA IN BAHIA Tobacco dealers of Baliia, Brazil, still expect the 1941-42 tobacco crop to be between 25 and 35 million pounds, according- to information available in the Office of Foreign Agricultural Relations. Owing' to low prices and rather larg-e stocks in the hands of growers, the current crop will be harvested from a considerably re- duced area. Approximately 32 million pounds were exported during the first eleven months of 1941, half of which was taken by other South American countries (principally Argentina); most of the remainder went to Spain, Switzerland, and Sweden. Stocks on Decem- ber 1st amounted to about 37 million pounds. Ex- porters report market conditions quiet for the latter part of 1941. | The Tobacco World m Its Independence Day in Matches WHY IS there no match famine in the United States notwithstanding that as late as 1939 America was dependent on foreign sources — now closed to importations — for essential match-making chemicals? The answer is found in the far-sightedness and the patriotic preparedness of America's match industry. Not only is America independent today of for- eign sources of supply, but the genius of Ameri- can match research has blossomed in its own light. Today we give you INDEPENDENCE— the light. Today we give you INDEPENDENCE— the manshij S/fmmra!^ 0uffi^a/ed ^0^^^/tan^ perfectly-made, perfectly-boxed safety match, made in U. S. A., by Americans, for American.-^. Dealers will be proud to give full display advantage to Independence Safety Matches. For these matches are following the flag! They serve America's fighting forces everywhere, on land and .sea, just as they are meeting America's needs at home. In the heart of every Independence Match— the finest timber of American forests; the finest chemicals, American-made; and the finest woijc- manship of American industry. DIVISION OF BERST-FORSTER-DIXFIELD COMPANY • NEW YORK CITY • MADE IN U. S. A EVER HAVE THIS HAPPEN WITH A MATCHV Head crushes or a chip flies when struck? The head is not accurately formed or har*l -^»uough. Fire flickers; feeds slowly? It may happen when the splint is not square. Afjergluw when fire is blown out? Stick is not treated its full length. Box loses shape; inner box falls out? Wood outer box keeps its shape; in- sures a snug fit. IT WONT HAPPEN WITH AN INDEPENDENCE MATCH Dealers are cheering this outstanding new Independence package. It has counter "come-on" — customers can't miss its striking design. Give it a place on your counters — ■ and watch matches become a profit item! It's another improvement in Independence service and packaging. ■-*r- /^o^mg fotfress LOOK HOW THOSE '^EET IN BACK DIG IN TO CUSHION THE SHOCK. THIS IS ONE OF > THE COOLEST- SHOOTING GUNS EVER CONSTRUCTED- A/VJD THE POWDER BURNS WITH LESS HEAT: I KNOW. THAT WILL APPEAL TO > you PRiNCe ALBERT SMOKERS, INCLUDING yOURS TRULY tN RBCBNT LABORATORY ^'SMOKING BOWL" TESTS, RRi(^C£ ALB£RT BURNEO ANY "^ ^^^ IN'MAKIN'S'5/VIOKES, FiPE-SMOKER -^TOO, A COOL SMOKE IS FINDS PRINCE ALBERT'S] BOUND TO BE A MILD MILDNESS WITH RICHNESS A WONDERFUL COMFORT smoke-and -4 p.a:s crimp cut is " a wonder for easy, fast- rolled 'MAKIN'S' SMOKES j«, THAN THE AVERAGE 09 THE 30 OTHER 09 THE V.fKR&EST-SElimO BRANDS TESTEX>^ CO0l€Sr Of ALL / a- 'o& rettes and the biggest for cigars since 1929. Increases over the same month, hist year were recorded by every single class of cigars, by cigarettes, large cigarettes and snuff. There were de- clines in little cigars, chewing and smoking tobacco. Those are the highlights of the statistics for Marcli, as published in the Supplement to the Tobacco Barometer of the Tobacco Merchants Association of the United States. All the statements in the foregoing apply to U. S. products only. There were no Pliilippine figures, of course, and the statistics on tax-])aid products from Puerto Kico were not available at time of publication. Cigars of all classes in the U. S. totaled 489,726,- 655, as compared to 430,326,200, an advance of 59,400,- 465, or 13.8 per cent. Class A cigars totaled 439,244,105, as compared to 384,092,215, a gain of 55,151,890, or 14.36 per cent. Class B cigars totaled 4,983,170, as compared to 3,445,525, a rise of 1,537,645, or 44.63 per cent. Class C cigars totaled 42,375,690, as compared to 39,884,612, an increase of 2,491,078, or 6.25 per cent. Class D cigars totaled 2,785,900, as compared to 2,656,115, a gain of 129,785, or 4.89 per cent. Product Cigars: Class A — United States Philippine Islands . . . March, 1942 439,244,105 4- + + + + 4- + + Increase or Quantity 55,151,890 14,389,640 40,762,250 Decrease Per Cent. 14.36 • • ■ • Total Puerto Rico 439,244,105 (a) 10.23 Class B— United States Philippine Islands . . . 4,983,170 1,537.645 3,270 1,534,375 44.63 ■ • • • Total Puerto Rico 4,983,170 (a) 44.49 Class C — United States Philippine Islands . . . 42,375,690 2,491.078 30,750 2,460,328 ■ 6.25 Total Puerto Rico 42,375,690 (a) 6.16 Class D — United States Philippine Islands . , . 2,785,900 129,785 1,020 128,765 4.89 • • • • Total Puerto Rico 2,785,900 (a) 4.85 Class E — United States ....... Philippine Islands . . . 337,800 90,067 2,060 36.36 Total Puerto Rico 337,800 (a) 88,007 35.23 Class E cigars totaled 337,800, as compared to 247,733, an advance of 90,067, or 36.36 per cent. In Drevious analvses. the ( .iiiar Institute of Am^r- ica has reported increased popularity of cigar smoking as the main factor responsible for the continued up- ward trend, with greater purchasing power as a sec- ondary influence. In March, the Institute reports, the situation was reversed. Purchasing power was the controlling factor, backed up by the already greatly increased number of regular cigar smokers. This was evidenced by the big gains in the higher-priced cigars. Little cigars, however, dropped from 13,838,120 to 12,530,985, a loss of 1,307,135, or 9.45 per cent. Cigarettes reached the amazing total of 17,015,- 736,280, as compared to 15,528,629,200, a rise of 1,487,- 107,080, or 9.58 per cent. Large cigarettes advanced from 77,712 to 157,755, more than doubling the production. Snuff totaled 3,905,636 pounds, as compared to 3,260,069, a gain of 645,567, or 19.8 per cent. Chewing and smokhig tobacco totaled 24,013,599 pounds, as compared to 24,993,372, a drop of 979,773, or 3.92 per cent. Following are the comparative figures for March of this year and last year: Increase or Decrease Product March, 1942 Quantity Per Cent. Total All Classes: United States 489,726,665 -f 59,400,465 13.80 riulippine Islands ... _ 14,426,740 Grand Total 489,726,665 H- 44,973,725 10.11 Puerto Rico (a) Little Cigars: All United States ... 12,530,985 — 1,307,135 9.45 Cigarettes: United States 17,015,736,280 -f 1,487,107,080 9.58 riiilippnie Islands ... — 400 ^ Total 17,015,736,280 -f 1,487,106,680 9.58 Puerto Rico (a) Large Cigarettes: United States . 157,755 -f 80,043 IMiilippine Islands ... • ••••• •••• T^Total ■; 157,755 -f 80,043 .... Puerto Rico (a) Snuff (lbs.): ' All United States ... 3,905,636 -f 645,567 19.80 Tobacco (Chewing and Smoking) lbs.: United States . 24,013,599 — 979,773 3.92 Philippine Islands ... Total 24,013,599 — 979,773 3.92 (a) No statistics for March, 1942, on tax-paid products from Puerto Rico available at this time. T . ^''°"/^^: Comparative data of March tax-paid products released by Internal Revenue Bureau. The Tobacco World 9 Cigars Up 10.54% in Nine Months' Period Increase Shown in Each Class; While the Rise in Cigarettes Reached 17Alfo; Large Cigarettes and Snuff Also Gain N the first nine months of the fiscal year, July to March, inclusive, gains were registered in the production of all tobacco products with the excpntion nf liftlo piD'ar« pIipwiho' qh/^1 c»ioV ing tobacco. The rate of the increases ranged from 9.02 per cent, for snuff to 33.47 per cent, for large cigarettes. Because of the shutdown of the Philippine sources and the fact that the March figures for Puerto Rico were not available for publication at the time, these statistics cover only United States production. They are from the Supplement to the Tobacco Barom- eter of the Tobacco Merchants Association of the United States. Cigars of all classes totaled 4,513,749,148, as com- pared to 4,083,367,184, an increase of 430,381,964, or 10.54 per cent. Class A cigars totaled 4,020,155,730, as compared to 3,635,168,070, a gain of 384,987,660, or 10.59 per cent. Class B cigars totaled 36,079,120, as compared to 31,924,110, an advance of 4,154,710, or 13.01 per cent. Class C cigars totaled 421,440,475, as compared to 383,687,496, a rise of 37,752,979, or 9.84 per cent. Class D cigars totaled 32,048,738, as compared to 29,136,277, an increase of 2,912,461, or 10 per cent. 1st 9 Mos. Product Fiscal Yr. 1942 Cigars: Class A — United States 4,020,155,730 + Philippine Islands . . . 93,577,275 — Total 4,113,733,005 + Puerto Rico (a) Class B — United States 36,079,120 + Philippine Islands . . . 65,590 — Total 36,144,710 + Puerto Rico (a) Class C — United States 421,440,475 + Philippine Islands . . . 217,835 — Total 421,658,310 + Puerto Rico (a) Class D — United States 32,048,738 + Philippine Islands . . . 38,400 — Total 32,087,138 + Puerto Rico (a) Class E — United States 4,025,085 + Philippine Islands . . . 58,680 — Total "; 4,083,765 + Puerto Rico (a) May, 1942 Increase or Quantity 384,987,660 40,459,440 Decrease Per Cent. 10.59 • • ■ • 344,528,220 9.14 4,154,710 88,989 13.01 • • • • 4,065,721 12.67 37,752,979 65,847 9.84 37,687,132 9.82 2,912,461 26,565 10.00 • • • • 2,885,896 9.88 574,154 216,105 16.64 • • • • 358,049 9.61 Class E cigars totaled 4,025,085, as compared to 3,450,931, a gain of 574,154, or 16.64 per cent. Little cigars totaled 108,123,905, as compared to -.^lo,^, 11,81^, a Ciccrease of 7,787,907, or 6.72 per cent. Cigarettes piled up the staggering, record-break- i»5 total of 161,061,819,205, as compared to 137,532,- 568,543 in the corresponding nine months of the year befoie. This was an increase of 23,529,250,662, or 17.11 per cent. Large cigarettes contributed the largest rate of percentage gain. Tlie total was 1,496,352, as compared to 1,121,094, an increase of 375,258, or 33.47 per cent, as noted in the opening paragraph. Snuff totaled 30,834,526 pounds, as compared to 28,283,595, for a gain of 2,550,931, or 9.02 per cent., a substantial increase despite the fact that it is the low- est from a percentage standpoint. Chewing and smoking tobacco totaled 219,321,488 pounds, as comi)ared to 229,113,123, a decline of 9,791,- 635, or 4.27 per cent. Following are the comparative figures for all classes of tobacco products for the first nine months' period of 1940-1941 and the corresponding period of 1941-1942: 1st 9 Mos. Increase or Decrease Product Fiscal Yr. 1942 Quantity Per Cent. Total All Classes: United States 4,513.749,148 + 430,381,964 10 54 Philippine Islands ... 93,957,780 — 40,856,946 Grand Total 4,607,706,928 + 389,525,018 92^ Puerto Rico (a) Little Cigars: All United States ... 108,123,905 — 7,787,907 6.72 Cigarettes: United States 161,061,819,205 -f 23,529,250,662 17 11 Philippine Islands ... 80,220 — 147,572 Total 161.061,899,425 + 23,529,103,090 17.11 Puerto Rico (a) Large Cigarettes: United States 1,496,352 + 375,258 33.47 Philippine Islands . . , 520 — 260 ^ Total 1,496,872 -\- 374,998 33.43 Puerto Rico (a) Snuff (lbs.): ~ " All United States . . . 30,834,526 -f 2,550,931 9.02 Tobacco (Chewing and Smoking) lbs.: United States 219,321,488 — 9,791,635 4.27 Philippine Islands ... 26 4- 14 Total 219,321,514 — 9,791,621 4.27 * Compiled from comparative data of tax-paid products released monthly by Internal Revenue Bureau. (a) Omitted due to unavailability at this time of the March 1942 Puerto Rican data. ' ' 3 Navy Hero Need No Longer ''Walk a Mile . . ^ % NSIGN J. J. McCarthy accepts 1150 car- tons of Camel cigarettes from Arthur Ulbriclit, representing workmen of the Grumman Air- craft Engineering Corp., Bethpage, L. I. The Camels will be shipped to Lieut. Edward H. O'Hare, whose record of six planes shot down in ninety min- utes was established in a Grunmian *^ Wildcat" plane. Others are S. E. Campbell, R. J. Reynolds' Division Manager; John Lent (front row right) and Frank Kenneally, Thomas Cleary, Charles Stueck, Grumman Welfare Association (back row left to right). When Lieut. Edward H. O'Hare, pressing the firing button in his Navy Grmnman fighter, blasted six Nippo bombers out of the Pacific skies in an hour and a half he hung up a new record. His feat trumped the German Ace Werner Moelder's bag of five in one engagement. He also will receive a prize for marks- manship— 230,000 Camel cigarettes. When hero-worshipping Grumman Aircraft em- ployees learned that Hero O'llare had piloted one of the ships they had built, they decided such solid shoot- ing should not go unrewarded. Hi less time than it took O'Hare to set up his record, they collected $538.11 from other Grumman workmen. It took longer to figure out wliat to do with the money. That problem was solved wlien one conmiittee member remembered tliat the favorite gift with service men is cigarettes. That's why Lieut. O'Hare will some day receive 1150 cartons of Camels. GLENN MILLER'S TIME CHANGED Liggett & Myers Tobacco Co. has announced a time shift for Glenn Miller and his orchestra on ninety- seven stations, effective Tuesday, May 5. The pro- gram has been heard Wednesdavs, Thursdays and Fridays from 10:00 to 10:15 P. M.,^but effective May 5 it is to be heard Tuesdays, Wednesdays and Thurs- days from 7 :15 to 7 :30 P. M., with rebroadcast at 11 :15 to 11 :30 P.M. The Tobacco World # Cigars are the most pleasurable and economical form of smoking. BAYUK BULLETIN Devoted to the best interests of the men who sell cigars* First Issued 1929 MAY, 1942 Prepared twice a month PHULOFAX (The Retailer^s Friend) SAYS Dedr 1 iul '. — How many cigar smokers are there in the United States?" (signed) Cur- ious. Irrespective of how many there are, Phil says that there are not enough and to get more is the job of every one interested in cigars. Aside from this, on good authority, it is estimated there are 6,000,000 cigar smokers in this good old U.S.A. — o — Hesitate a long while before you say "It Can't Be Done." — o — **It was the best sales meeting I ever attended in my life ... I got plenty of pointers and I'm going to show my House that I did cash in on what I learned", said he — and Phil says, "That's fine— go to it!" All shirk and no work makes Jack a bench-boy. — o — Dodging a minor issue which should be faced today can easily develop into a major problem to- morrow. — o — It doesn't do any of us any harm to place ourselves in the other fel- low's position once in a while. — o — A salesman can keep busy every waking and working minute looking after his own products and minding his own business. He does not need the tools belonging to a carpenter — specifically, he needs no hammer. — o — There was once a two-headed tur- tle ... it could never make up its MINDS what to do. Let's be one- minded . . . know what to do and DOIT! — o — He wants a promotion and yet a trade paper or a "business book" is just so much dead language to him. — o — Do the toughest jobs first — then the less tough are less bothersome. D. B. I. •Auociated with BAYUK CIGARS INC, PMIo- d^phia — Makmn of finm eigart ainem 1897, The Old Timer Talks: hy Frank Trufax The Frank Trufax letters pub- lished in book form some years ago, attracted so many requests for copies that two editions were exhausted. In view of the con- tinued demand, the editors have decided to republish the letters in the Bayuk Bulletin. To My Salesmen : What'U we call it? Is the right word ''conscientious" or "thorough" or what? Well, anyhow, whatever you call it, it is one of the most im- portant qualifications a salesman can have in his inventory. See if I can illustrate by an in- cident that occurred while working with Billy Keepatem the other day ... we were in an average small store whose purchase would not exceed, say, 200 cigars. Do you know that Billy's sales talk was conducted wTtJh as much thoroughness as tho the prospect were good for 2500 cigars? ''Bill," says I, "don't you think 3'ou wasted too much effort on that sale?" "No, Mr. Trufax, I don't," says he . . . "who knows but what the small sale today when properly made will be a whale of a sale tomorrow but suppose I did waste some effort on that particular dealer ... I didn't waste the effort on myself ... a sale that's worth making at all is worth making well and even if I have to view the time spent on that sale just as a rehearsal of my sales talk, don't you think in consequence thereof I can make a better sales talk to the dealer who can buy and sell in larger quantities . . , no, Mr. Trufax, once again, if I did waste some time oh that sale, I didn't waste time on myself." There's no maybe about it — Billy sure did tonguelize a tonful of wis- dom in his come-back. NOTHINGS LIKE Bt\HG •mOGOUSH / EVEKY DAY I'M GETTING BETTEja m i THESE LITTLE ACCOUNTS ABE A PAIN IN THE NECK / TAKING PAINS WITH THE SMALL ONES PUTS YOU I N THE 6R.OOVE FOE THE BIG SHOTS If you strive just as dihgently to grab the prize of silver as you do the pot of gold, your chances for the latter are surer because of your per- formance in attaining the former! You learn to do the BIG things by how you taught yourself to do the little things! You don't advance from a medi- ocre salesman to a master salesman overnight . . . you start from scratch and each sale you make must be made more efficiently than the sale before and the lesson of how to do it is written on the pages of the small orders just as clearly as in the Book of Big Orders. It is just as easy or no more diffi- cult to do a job right and thoroughly as it is to do it wrong and sloppily and the Better the Attempt the Bigger the Accomplishment, irre- spective, let me repeat, if the recom- pense is a grateful smile or a great big order. Have you ever heard a fellow- salesman say, — "Oh, I don't fool away a lot of time on my sales report Y£A+^./ SOME DAY YOU'EE LIKELV ro HIT THE BALL / to the office . . . maybe I could be a little more careful in making it out but what's the use? It's orders I*m after!" If he penalizes his office because of his lack of thoroughness in his job, it is not one, two, three with the extent he punishes himself in earning the full return from his job! His very mental machinery which he permits to get rusty on reports automatically goes flooey in churn- ing out orders! The right results from your job come from a dozen of hnks in the chain of endeavors you must forge to follow thru with your job and the chain is no stronger than its weakest link . . . strengthen each hnk to a Thorough and Conscientious degree and you make strong the chain that pulls orders for you! Be Careful! Be Conscientious! Be Thorough ! Follow thru ! ! Yours, alltheway, Phillies Bayuk Ribbon Mapacuba Charles Thomson Prince Hamlet BAYUK BRANDS BUILD BUSINESS Cigar Institute Now Has Retail Division SIGNIFICANT trade development was her- alded ill the aniioiinceiiieiit by the Cigar Insti- tute of America, that retail tobacco dealers are now l)ein.i>- enrolled as members of a iiewlv- formed retail division. This is the first time that mem- bership in the Institute has been available to retailers althou^U'h many recpiests for establishment of a retail division have been received since the Institute was founded. The initial phase of organizing' the retail di- vision has been entrusted to those distributors who are associate members. Eugene L. Raymond and Gordon A. Ilopf, field supervisors of the Institute, are now vis- iting major iiurrket areas where they ma discussing the organizational plan with distributors. Backbone of the plan is a *' pledge of coo})eration" which distributors' salesmen ask selected dealers to sign. Space is provided on each pledge for the indi- vidual dealer's signature and for that of the associate member who sponsors and approves his membership application. When the distributor's salesman enrolls a dealer as a member of the retail division he asks the dealer to sign the pledge in duplicate; these are then countersigned by the associate member and one copy is returned to the Cigar Institute. The other is given the dealer as a permanent reminder of the duties lie HONOR A GREAT miKKAH-i/om has pledged himself to perform. Membership is can- cellal)le upon failure to abide by the provisions of tlie cooperative agreement. Distributors are asked to as- sume responsibility for the retailers they recommend for membership. The conditions a dealer must fulfill in order to re- tain his membership are: he must agree to maintain ade(]uate humidification of liis cigar stocks and to dis- play them advantageously; and he must agree to dis- play, in a neat and conspicuous manner, the sales aids, publicity material and retail promotional literature which the Cigar Institute supplies him. No member- ship fees are re(iuired, nor is there a charge for the Institute's posters or other sales helps. '*The idea of a retail division was developed,'' said Mr. McIIose, ''because we felt that this was one way in which the Institute's trade work could be im- proved. Also, we felt that it offered the most direct way of achieving our long-range objective of building a steadily increasing volume of cigar sales. ''In a first effort to set up a trade organization the Institute devised a certificate of merit plan. The plan, although it accomplished much that was good, de- veloped obvious faults. Trade work, we saw, required closer organization. "Distributors w^ere then asked to make selected lists of their dealers who would co- operate in distributing Cigar Institute pro- motional literature. This seemed like a sound approach, and led directly to the pres- ent plan of allying a dependable group of dealers who are prepared to fulfill the commitments they have pledged themselves to carrv out." REYNOLDS RENEWS "HOW'M I DOIN' *' R. J. Reynolds Tobacco Companv has announced the renewal of Bob Hawk's "How'm I Doin'?" program for the com- pany's seventh consecutive year of broad- casting over the Columbia Broadcasting Svs- tem. Presented on behalf of Camel Ciga- rettes and Prince Albert Smoking Tobacco, the quiz program features Bob Hawk, quiz- master, and the music of Vaughn Monroe's Orchestra. The program is heard Fridavs from 7 :30 to 8 :00 P. M., E. W. T., with re- broadcast at 10:30 P. M., and is carried over a coast-to-coast network of ninety-nine CBS stations. 8 "HIT PARADE" STARTS 7TH YEAR Starting its seventh consecutive vear of broadcasting, the American Tobacco Com- pany, Inc., announces the renewal of "Your Hit Parade" over ninety-five stations of the Columbia Broadcasting Svstem, effective May 2. Heard Saturdays from 9 :00 to 9 :45 P. M., with a rebroadcast at 12:00 midnight, the l)rogram, wdiich started for American To- bacco in May, 1936, is presented in the inter- est of Lucky Strike Cigarettes. The Tobacco World t i I » LUCKY STRIKE MEANS FINE TOBACCO! One in a series of notable paintings of tiie tobacco country by America's foremost artists A typical tobacco auction. Painted from life in tlie tobacco country by Paul Sample WE PAID 30%^" MORE IN PETERSBURG, VA., SO YOU CAN ENJOY A MILDER CIGARETTE! The city of Petersburg, Va., stretches Southward from the Appo- mattox River to a rolHng countryside planted mostly in tobacco. At Petersburg's tobacco auctions, this season, the makers of Luckies paid 30% more — yes, 30% above the average market price — to get the naturally milder, better-tasting leaf. This was in no way unusual. We paid well above the average market price in every one of 119 markets last season, to get the lighter, milder tobacco . . . and the best we buy goes into Luckies! To independent tobacco experts, Lucky Strike means fine to- bacco. With these men w^ho know tobacco best — auctioneers, buy- ers and warehousemen — it's Luckies 2 to 1. These experts know that in a cigarette, it's the tobacco that counts. Why not choose Luckies for your own enjoyment? *Based on average market price, U. S. Department of Agriculture, WITH MEN WHO KNOW TOBACCO BEST>1T'S LUCKIES 2 T0 1 Owiil^l IMl. Tto »»iHim T<*MM rtntttg May, 1942 10 "MIME iitai is mHTIN6)tbo EDITORIAL COMMENT {Continued From Page 3) spite delays wliicli may be caused by transportation difficulties connected with tlie war etfort, posters will be in the hands of disti'ibutors in time for use by June .1st. It might be inappropriate to call a good cigar a munition of vvar ... but KING EDWARD is certainly play- ing an important war-time role. In all of the Armed Services and throughout the nation as a whole America's most popular cigar is bringing moments of peace and relax- ation to smokers. Further, KING EDWARD is putting thousands of tax'dollars into Uncle Sam's coffers every day. We are well aware of our obligations of leadership and are doing our utmost to meet the growing demands of a nation at war. JNO. H. SWISHER & SON, INC. Cigar Manufacturers Jacksonville, Florida () limit has been placed by the Institute on the number of posters which an individual dis- tributor may order. The only condition the Institute* makes is that distributois contine placement to dealers equipped to handle box sales. Distribution of the poster is only one phase of the pro- motional effort which the Institute plans for Father's Day, accordin<>' to Mr. McHose. Plans for key noting* the celebi'ation by means of some tie-up with local offi- cials in each major city are now in i)rei)a ration, he stated. Last yeai* the Institute sponsored a nation- wide movement to ])resent cigars to Mayors as "Fath- ers" of their respective cities. The movement was carried out by individual distributors, civic clubs and diambers of Commerce under Institute direction. The idea obtained much favorable publicity for cigars in the week immediately preceding Father's Day, and a similar dramatizing of cigars for Father should gain an even wider acceptance this year. Father's Day has become a great American holiday. It was founded in 1910, observed sporadically until 1936, and observed nationally from then on after formation of a National Father's Day Committee, a non-commercial group of public-spirited citizens. '^^ C WE'LL GIVE ONE THE SHOW US THE ^^^ ^^—y WORKS TRICKS UNCLE SAM'S AMAZING /VIIOGET SCOUT CARS ARE ROLLING OFF THE LINE DAV AND NIGHT AND HERE'S THE MAN WHO PUTS THEM THROUGH THE JUMPS FORTHEARMV- TESr DRIVER DON KENOWER IV' VOU've GOT SIX SPEEDS FORWARD TWO REVERSE TAKE IT EASV. KENOWER.' WE'RE - OR FOR SWIMMING/^ <^'C^!V NEW AT THIS OUCHJ RIGHT NOW J'O WALK lO MILES FOR A CAM6L-AN0^ I MEAN WALK r CVE GOT A FRESH PACK OF CAMELS RIGHT HERE THIS IS MORE LIKE IT NOTHING HITS THE SPOT LIKE A CAMEL VOU SMOKE ^ THE RIGHT BRAND, KENOWER. CAMELS ARE FIRST WITH ARMV MCN > •Ski r tt0fp- *>\ V FIRST IN THE FRONT LINE... AND AT HOME :t^ iv^ IN THE ARMY IN THE NAVV IN THE MARINES IN THE COAST GUARD ACTUAL ffALES RECORDS IM POST excHANces, sales COMMISSARIES, SHIPIS STORES, SHiPiS SERVICE STORES, AND CANTEENS SHOW THE FAVORITE CIGARETTE IS CAMEL IMPORTANT TO STEADY SMOKERS: 7n^ smoke of s/ow'bum/nf coiifa/ns than that of the four other largest-selling brands tested — less than any of them — according to independent scientific tests of flie smoke itself I •i S. J^Beynolds Tobacco Company. Winston-Salem, N. C. OFFICIAL TEST DRIVIR WILLYS-OVERLAND SCOUT CAR DIVISION 4.W Pbl "WKfi <^- 'H. it^^^ ,^lC ^ CAMELS ARE THE BRAND FOR ME. THEY HAVE THE MILDNESS THAT COUNTS AND A FLAVOR THAT ALWAYS HITS THE SPOT .;***s^a Americo'j oldest tobacco merchonfj— Eiloblijhed 1760 J OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and smooth in character and impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBACP Write for List of Flavors for Special Brands BETUN, AROMATIZER, BOX FLAVORS. PASTE SWEETENERS FRIES & BRO., 92 Reade Street, New York LYNCH REYNOLDS METALS V.-P. . T "^Z ^' ^^y^^^^^ sales manager for the aeronautical industry tor Eeynolds Metals Company, Inc., has been elected a vice-president of the corporation, according*- to announcement by R. S. Reynolds, president '^ 12 SWISHER'S WAR PRODUCTION CONTRACT HE first war production contract with John H. Swisher and Son, Inc., cigar manufacturing concern which ran full page advertisements in papers throughout the country oifering its facilities for defense work, has been placed by a Cin- cinnati metal products manufacturer. Henry E. Brun- hotlP, president of tlie BrunhotiP Manufacturing Com- pany, flew to Jacksonville, Fla., from Cincinnati to offer the contract. After Swisher production experts and technicians studied the blueprints for the manufacture of metal stamping dies the company agreed to accept the con- tract, Carl S. Swisher, president said. The amount of the contract or the exact nature of the product were not disclosed. The Swislier Company's advertisement was headed '^ Let's stop fiddling while Rome burns" and offered facilities of tlie large plant for war work without profit. ''The Swisher Company's offer to produce war materials at no profit is one of the most patriotic and unselfish proposals ever made by an American manu- facturer," said Brunhoff. ''Tool and die plants in the North are jammed with orders. The Swisher Company can handle this subcontract and I expect to place others here in the near future." Mr. Swisher admitted that the company had been flooded with letters and telegrams commending the offer and that a number of inquiries had been received as to its manufacturing capacities. The full page advertisement which brought na- tional attention to the Jacksonville firm carried the fol- lowing message in full newspaper pages : "We, of John H. Swislier & Son, Inc., thought we were doing our full share. We bought quantities of Defense Bonds. We encouraged our 2800 workers to buy Defense Bonds and Stamps. We were complacent because we have been and are operating to full capacity and because our cigars produce thousands of dollars in revenue taxes for Uncle Sam every day. "Then we took critical stock of ourselves. And we discovered that we, too, had been fiddling. We found : "That we have one of the South 's best equipped machine shops with large excess capacity suitable for making certain types of war materials. ' ' That tins machine shop alone can yield 2000 man- hours a day for war production on a three-shift basis . . . nearly three-quarters of a million man-hours a year working seven days a week. "That we have nearly 100 highly skilled machin- The Tobacco World i i B»alrk» Kay, $taf of Model's Gay Nkftit Raw; singing to tho aceompaninfnt of Jo* Howard who wrolo ovr 500 of Iho Gay Ninotios' gayoa tunot. ♦••••••••»•♦»♦♦♦♦♦♦••♦' MODELS .eties REVUE w The all-star radio-hit program featuring Beatrice Kay, Soubrette, Joe Howard, Master of Ceremo- nies, with Jenny Lynn, Danny Donovan. The Urn City Four, The Floradora Girls and the Model Tobacco Orchestra. EVERY MONDAY NIGHT-CBS-COAST-TO-COAST >««•••••*• ♦♦♦•(MM* •••♦♦ »»♦♦••••♦••••*••• ists and mechanics as a nucleus for training and super- vision. "That sacrifices in our plant arrangement would provide big areas of floor space for additional ma- chines or hand operations in making war equipment. "That our capable executive staff is eager to shoulder the added responsibilities, the heavier burden, the lengthened hours of work without additional recom- pense or salary. "And now we offer these extra plant facilities, these executives, these fighting loyalties to the Govern- ment of the United States for use in war production. "But W^e Don't Want One Penny of Profit From War Contracts! We will accept and execute war orders at actual cost of labor, materials, etc., on a strict break-even basis. "There are no strings attached to this proposal. We ask no profits. We simply want to quit fiddling and go to fighting ! "We believe that the rank and file of labor is also tired of fiddling while Rome burns. Labor has every- thing to lose if we lose this war. "Therefore we invite Labor to make the sacrifice of yielding up time and a half and double time pay in connection with defense production assigned to our plant. "This is merely a suggestion — not a stipulation. Regardless of Labor's decision our offer stands." RESALE PRICE MAINTENANCE The American Fair Trade Council has just })ub- lished a very readable brochure of statistics and gen- eral information about the present status of state and federal laws permitting the specification of resale prices on trade-marked goods. If any of our readers think of "Fair Trade" only as a "cause" they will be interested to learn that the principle has become solidly established in the American marketing system. Fair Trade laws are on the statute books of forty-five states, backed up by an amendment to the Sherman Anti-Trust Act legalizing resale price maintenance contracts where goods move in interstate commerce. The Council's book — which is entitled "Resale Price Maintenance by Means of Fair Tiade Laws in Force April 1, 1942" — is intended to be an introduc- tion to such a study. It includes a directory telling where the Fair Trade laws of each of the forty-five states may be found in the state statutes, a tabulated digest of their salient features, a classification by sub- ject of court decisions interpreting the provisions of federal and state laws enacted since January 1, 1931. May, 1942 SPRUCE LUMBER for CIGAR BOXES It's Brighter It's Lighter It's Better for the Eye for Shipping for the Cigars SPECIFY SPRUCE Uptegrove Lumber Co. Cigar Box Lumber for 69 years 15 Washington St. Newark, N. J. Established 1886 "BEST OF THE BEST" M.....c..,.d b. ^ SANTAELLA & CO. Office, 1181 Broadway, New York City FACTORIES: Tampa and Kep West, Florida AUTOKR AFT CIGAR BOXES Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Ouality-Design-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, 111. Detroit, Mich. Hellam, \r\. Hanover, l*a. Philadelphia, Pa. Wheeling. W. Va. U .} Tobacco Merchants' Association Registration Bureau, NiV^YoS^^xY Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, . (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A— An allowance of $2 will be made to members of the Tobacco Mer- chants Association on each registration. ^'jua^y.u i«icr Note B— If a report on a search of a title necessitates the reporting of more Dnn.r7$r^ri?? *'M^t' but less than twenty-one (21). an additional cha?|e of ^il P^l J^-^^^-^^ T\^ b^ ?'*'^^-, ." '^ necessitates the reporting of more than twenty (20» titles hut I*»eo than tUiw*r-^^^ m\ -_ .4j:4.- i T % „""' Jt" ~"'-J' /to nf\\ ...:u u '~~r y ' ^ "VT. v-'^/t"'* ouumuiiai cnargc oi 1 wo JL>Ollars ($2 00) Will be made and so an additional charge of One Dollar ($100) will be made for every ten (10) additional titles necessarily reported. NEW REGISTRATION FRANK LOPEZ:— 46,890. For all tobacco products. Registered bv trank Lopez & Son, Chicago, 111., on March 24, 1942. Internal Revenue Collections for March Source of Revenue 1942 Cigars $ 1,149,648.97 Cigarettes, nicluding floor taxes 55,302,477.68 Snuft 703 014.63 Tobacco, chewing and smoking 4,322,495 23 Cigarette papers, tubes and leaf dealer penalties . . 123,505.14 ^Manufactured Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue, based on manufacturers' returns of production) Month of January 1941 $ 1,049,283.45 50,470,715.62 586,929.40 4,499,321.79 95,207.42 Product 1942 Plug 4,044,869 + Twist 478,860 4- Fine-cut Chewing 415,097 — Scrap Chewing 3,673,314 + ^'»ol TESSE A. BLOCH, Wheeling, W. Va Pr«iH*.nt CHARLES DUSHKIND. New York. N. Y CounseVand ManVglAg D?rccJof Headquarters, 341 Madison Ave., New York City director CIGAR INSTITUTE OF AMERICA ALBERT H. GREGG Pri.«M*.n» EVERETT MEYER v.'AIp -5 ! D. EMiL KLEIN ........ .::::*;: Vrll\iV".l SAMUEL BLUMBERG ...v.*.".v.v.;;v.;;;;;;;;:;;;::;;sec"ury THE NATIONAL ASSOCIATION OF TOBACCO DISTRIBUTORS. INC. ??.?.?. K^WoNJER, Chairman of the Board J. RENZ EDWARDS .. Tr«.™ JOSEPH KOLODNY, 200 Sth Ave.. New' Yo^icV N.' Y;\\\\\\\\:Ex;cutive'Scret^^^^^^^ NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS R^r^ M.mlm?^'' .¥if ^'* Fifteenth St.. Brooklyn. N. Y President W H ^OCH ^JSmCtP ^''^''l ^''*- J'"?".*°»' N. J; First Vice-Presiden ATRFRT ?pti^AM*-o?°<^?' {"V" ?^'*""°x';*'' ^d Second Vice-President ALBERT FREEMAN, 25 West Broadway. New York, N. Y Treasurei RETAIL TOBACCO DEALERS OF AMERICA, INC. cfl^FSt^^Sf'Vv^s'o??'"^^' ""^^ ''''^'' ^- ^ ?-"^-* MALCOLM FLEISHER ....'....;:; Treasurer sEiGFRiED F. HARTMAN -•. ^■.■^^■^ ^■.\".' .\\".\\\*::.\" .■:::: ::.\\::::: Co SnYe^ CIGAR MANUFACTURERS ASSOCIATION OF AMERICA INC.. 200 Fifth Ave., New York, N. Y. ALVARO M. GARCIA Pr«M.„» WALTER E. POPPER President SAMUEL BLUMBERG .*...*.*.' r;;prWi r *"''*i Executive Committee-Alyaro M Garcia '(Ex^officio); 'Thorn;;' C.' "Breen. Hariey W S^hwarz"' ""'' ^'""' ^^'*^'" ^- ^"PP**"' "^"y C- C^'-'-' ^"d Arthur A. THE YORK COUNTY CIGAR MANUFACTURERS ASSOCIATION CHARLES STUMP, Red Lion. Pa r» ,1 . ARTHUR McGUIGAN, Red L on Pa .......President RUSSELL S. STINE Red Lion° Pa Vice-President A. s. ziEGLER. Red Lion. Pa.\ ..:.::::::.':::::::::::::::::::::::::;::;;;|jeTs?rer FLORIDA CIGAR MANUFACTURERS ASSOCIATION ARMANDO RODRIGUEZ t> -^ . FRANCISCO GONZALEZ •,>-."S''^^J^*^"* JOHN LEVY "^^^^'^^^^ Vice-President FRANCIS M. 'sack';.'.'.'.'.".' Treasurer Secretary INDEPENDENT RETAIL TOBACCONISTS' ASSOCIATION NAT SCIIULTZ BERNARD ARBITAl" .'.'.■.".' ^•.••;- ;;: •g'^esidcnt IRVING MALITZKY :; ^A? ^}ce-Pres|dent EDWARD SEIGEL ^^'""^ Vice-President ALEXANDER DAVIS financial Secretary BERNARD BERNSTEIN."42' 'Bro'adway',' 'New' 'York.' N.' 'y. ' '. '. '. '. '. \ \ \ '. '. \ \ '. '. llfrZ" TOBACCO SALESMEN'S ASSOCIATION OF AMERICA. INC VICTOR KORMAN n a . CHAS. B. KIRWIN President LEO RIEDERS. 604 West ■ieindsVre'et.' "New" 'Yor'k.'Ni'Y; 'V.:^ LORILLARD PERSONNEL CHANGES .1 tT^^ following' changes have been announced by the P. Lonllard Co. : H. F. Temple, who has been in charge of sales and promotion m the Pacific Coast area, which also em- braces Hawaii and Alaska, has made a splendid show- ing m that territory and in recognition of same, is being brought back to ihe New York Office to assist in the sales and promotion over the entire country He will return to New York about May 1st. R. C. Tonkin, until recently field manager in charge of sales and promotion iff Michigan, Ohio and Indiana, was selected to succeed Mr. Temple and is now in the Pacific Coast territory. C. A. Gheen, division manager for Michigan, has been promoted to succeed Mr. Tonkin, and C. V. Kam- mer, formerly assistant to Mr. Gheen, has been ap- pointed to succeed Mr. Gheen in the Michigan territory and will have as his assistant D. M. Fein, who formerly covered the downtown Detroit territory. The Tobacco World I # ANOTHER flag flies alongside of Australia's ■^^ star-stutldetl ensign today — its broad stripes and bright stars symbolizing the united foree of free peoj)les. In Ieelan^////^ DIVISION OF BERST-FORSTER-DIXFIEID COMPANY . NEW YORK CITY • MADE IN U. S. A. Dealers are cheering this outstanding new Independence package. It has counter ^'^come-on" — customers can't miss its striking design. Give it a place on your counters — and watch matches t)ecome a profit item! It's another improvement in Independence service and packaging. Ltfl ^t ts'*^ r%^ '■ ^ % t* >; • >* 1 '•^' '^ _ ^ . ****%*% i m S V »di ^ % 4 % % 3 Ni a^ .:«: :il ^Ir *iBp MORE MEN HAVE ENJOYED \\\i «•! Vi I: THAN ANY OTHER CIGAR EVER MADE IN THE \ UNITED STATES a A ESTABLISHED 1881 W \(^ LIBRARY RECEIVED JUN8-1942 JUKE 1942 \ Department of Ag/icuiture CIGARS GAIN 10.7 PER CENT. CIGARETTES, 13.5 PER CENT. IN FIRST 4 MONTHS OF '42 Output of tobacco products continues to show substantial increases. In the first four months of this year, cigar production in the U. S. totaled 1,893,345,567, as compared to 1,709,426,- 118 in the same period last year, a rise of 183,919,449, or 10.7 per cent. Cigarette production in the same period totaled 70,526,528,470, as compared to 62,133,729,120, an advance of 8,392,799,- 350 or 13.5 per cent. ss^ ADRIENNE AMES, supervisor of canteen supplies for Bundles for Bluejackets, a division of "Bundles for America" which is supplying com- forts to the men of the armed forces of the United States. No bundle for a man in the service is complete ivithout the cigarette that satisfies. HoBAUT B. Hankins — Editor Business Manager — B. S. Phillips No other cigarette can give you the smoking pleasure you get from Chesterfield^s can^t-he-copied blend. This right combination of the world's best cigarette tobaccos leads all others in the three things you like best in a cigarette. It is definitely Milder, far Cooler-Smoking and lots Better -Tasting. Get yourself a pack of Chesterfields today and try them. They'll give you more smoking pleasure than you ever had before . . • THEY SATISFY. # OH N Mi 5^ r^ OHT 'M Chesterfield ^^^■.-x"*^ Copynghi 1942, Liccirr & Myuu Tobacco Co. THE TOBACCO WORLD Vol. 62 JUNE. 1942 No. 6 IRST ill a series of resolutions adopted at the 1942 convention of the Retail Tobacco Dealers of America, Inc., was the following pledge: ^^To our Coniniander-in-Chief, Franklin D. Roosevelt, we pledge our unstinting support and all- out co-operation in winning the war, in winning the peace, and in keeping them won.'^ Another was an endorsement of the efforts of the Cigar Institute and the recomniendation that all cigar retailers sign the *^ Pledge of Co-operation. '^ The association also pledged to make the coming Father's Day, June 21, 1942, a record-breaking one for the tobacco industry. Other resolutions covered these points: Adherence to price-ceiling regulations, co-operation with the Oflfice of Price Administration, and dissemination of infor- mation to the retail trade regarding these matters ; support of the sales of war bonds and stamps; maintenance of a free flow of tobacco products from manufacturer to consumer; elimination of unfair dis- counts and rebates ; support of the fair trade move- ment; discouragement of unfair competition; support of the cigar taxation schedule suggested by the Cigar Manufacturers Association; preparation for post-war business. UK first endeavor to link cigars with Father's Day, through a campaign within the trade and to reach the public, was originated by Eman- uel M. Freeman, of Buffalo, N. Y., veteran manufacturers' traveling representative for products appealing to men. In letters to H. W. McHose, direc- tor of the Cigar Institute, Mr. Freeman tells the story in part as follows : ^^ Father's Day was first celebrated in 1910 — originated by Mrs. John B. Dodd, of Spokane, Wash. I believe that the Young Men's Christian Asso- ciation then backed the movement. In the following years, the occasion gained impetus in the Middle and Far West, where it has been recognized, in many cases oflficially, for some years. On October 2, 1913, Repre- sentative J. Hampton Moore, of Pennsylvania, intro- duced a bill in Congress providing that a Sunday in June each year thereafter be designated as Father's Day. In 1918, the Stars and Stripes, newspaper of the American Expeditionary Forces, arranged a Father's Day for the troops in France." BSERVANCE of Father's Day became more general when in 1925, the National Board of the Tobacco Salesmen's Association, through its president, E. M. Freeman, decided to util- ize the day as a means of creating more sales of cigars. Mr. Freeman directed the movement from 1925 to 1929, inclusive. Describing his personal activity, he writes : *^In 1925, while on one of my trips through the Middle West, I happened to be in the town of Cicero, Illinois. It was just another Mother's Day. The particular dealer whom I had contacted brought up the discus- sion of Mother's Day, and in the course of the conver- sation, I said, ^We ought to have a Father's Day.' He turned to me and said, 'Well, that is the trouble with the cigar business. There isn't anyone willing to do aiij'iuiiig. iiiai siariuu me liuiiKiiig, lur at iiiai Lime I was president of the National Board of Tobacco Salesmen's Association. I went back to the hotel in Chicago and immediately wrote a letter to the secre- tary of the association, instructing her to order 100,000 Father's Day posters with the following inscription, * Father's Day, June. Remember Dad, he smokes cigars,' and sent her a letter, which she was to mail to the trade, asking for contributions to help defray ex- penses. In the meanthne, the National Board would advance the money. We did not know when Father's Day really was, so I instructed her to call the various newspapers in New York, and they started to kid about it. One of them said, 'Well, Father's Day in 1924 was June 15, so in 1925 it must be June 14.' So the posters were printed with the date June 14." N the course of his trip that year he went to Washington, where they were holding the To- bacco Merchants Association convention. Sub- sequently, the T. M. A. helped Mr. Freeman very much. 'T then got back to New York," he writes, ''and found that Father's Day was really the third Sunday of June, the 21st. I was asked by the United Cig^r Stores Company and the Neckwear Men's As- sociation to change the date on the posters. In the meantime, ih^New York Times called me on the jjhone for an interview, and I gave them the story. It was the first bit of publicity Father's Day ever had. I then had to get 100,000 stickers and revamp the posters with the correct date. All was well." HAT was the start in the tobacco industry. "I was very grateful to Bayuk Cigars, Inc., Gen- eral Cigar Co., American Cigar Co., E. R-egens- burg & Co., and many others who contributed. In 1926 we had an entirely different poster made. It was made by Einson and Freeman after the original drawing. The trade papers played it up tremendously. I got in touch with the Greeting Card Association and the Neckwear Men's Association, and we agreed upon a campaign. I was also successful in getting car cards in the subways and elevated in New York, Boston, Philadelphia, Chicago, Buffalo, and St. Louis, without any cost other than the printing of the cards. 1926 was really tlie start of the campaign in earnest." Mr. Freeman remained the director of Father's Day up to and including 1929. I he TOBACCO WORLD (est. 1881) is published by Tobacco World Corporation; Hobart B. Hankins, President and Treasurer; B. S. Phillips, Vice-President; John Cleary, Secretary. Office, 236 Chestnut Street, Philadelphia, Pa. Issued monthly. Subscriptions, available only to those engaged in the tobacco industry or trade, $1.00 a year, IS cents a copy; foreign, $1.75 a year. Entered as second-class mail matter, December 22, 1909, at the Post Office, Philadelphia, Pa., under the Act of March 3, 1879. Class A Cigars Hit Highest April Mark Class E Cigars Gained 64 Per Cent; All Other Classes Show Increases; Cigarettes Made Phenomenal Climb LAS8 A cigars reached their higliest April total in history; Class E cigars showed the phenoinenal increase of nearly 64 per cent.; ail other classes maintained tiie steady upward trend that has characterized the industry for many nionths; cigarettes were up 9.63 per cent., and snuff 15.04 per cent.; little cigars, large cigarettes, chewing and smoking tohacco lagged — those are the highlights of the comparative data of tax-paid tobacco products, based on April sales of revenue stamps, in comparison with April, 1941. The report is contained in the Sup- plement to the Tobacco Barometer of the Tobacco Mer- chants Association of the U. S. All the figures in the following- report refer to U. S. products only. There was no Philippine Islands business and the April re- ports from Puerto Rico were unavailable. Cigars of all classes totaled 503,536,469, as com- pared to 490,584,765, an increase of 12,951,704, or 2.64 per cent. Class A cigars totaled 449,046,180, as compared to 440,146,965, a gain of 8,899,215, or 2.02 per cent. Class B cigars totaled 4,110,760, as compared to 3,274,180, an advance of 836,580, or 25.55 per cent. Class C cigars totaled 46,521,074, as compared to 43,798,832, a rise of 2,722,242, oi- 6.22 per cent. Class D cigars totaled 3,446,940, as compared to 3,113,578, an increase of 333,362, or 10.71 per cent. Product Cigars: Class A — AprU, 1942 United States 449,046,180 Philippine Islands ... Increase or Decrease Quantity Per Cent. 2.02 Total 449,046,180 Puerto Rico (a) Class B — United States . . . Philippine Islands 4,110,760 Total . . . . Puerto Rico 4,110,760 (a) Class C — United States 46,521,074 Philippine Islands ... Total .... Puerto Rico 46,521,074 (a) Class D — United States . . . Philippine Islands 3,446,940 Total .... Puerto Rico 3,446,940 (a) Class E — United States 411,515 Philippine Islands ... ...'.. Total .... Puerto Rico + 8,899,215 12,403,310 3,504,095 + 836,580 5,477 + 831,103 + 2,722,242 59,990 + 2,662,252 + 333,362 5,500 + 327,862 + 160,305 4,000 0.77 25.55 25.34 411,515 (a) + 156,305 6.22 6.07 10.71 10.51 63.81 61.25 (Uass E cigars totaled 411,515, as compared to 251,210, a gain of 160,305, or 63.81 per cent. Little cigars totaled 12,114,000, as comi)ared to 13,552,400, a decline of 1,438,400, or 10.61 per cent. Cigarettes totaled 17,379,870,280, as compared to 15,853,661,710, an advance of 1,526,208,570, or 9.63 per cent. Large cigarettes totaled 152,495, as compared to 154,832, a drop of 2337, or 1.51 per cent. SnufP totaled 4,034,899 pounds, as compared to 3,507,505, an increase of 527,394 pounds, or 15.04 per cent. Chewing and smoking tobacco totaled 23,790,440 pounds, as compared to 25,619,906, a loss of 1,829,466 pounds, or 7.14 per cent. Part of the explanation of the continued advances is the Wall Street Journal observation that tobacco has gone to war again. Through the several centuries of the American colonies and the American Republic, the soldiers who have marched off to war have carried to- bacco in their knapsacks with their beef and beans. AVars, in fact, have been kind to tobacco. About a cen- tury ago, in a war in Europe, the cigarette was born when soldiers with tobacco used paper tubes to smoke it. Following are the comparative figures: ■n , ^ ... Increase or Decrease Product April, 1942 Quantity Per Cent. Total All Classes: United States . 503,536,469 -f- 12,951,704 2.64 Philippine Islands ... ._ 12,478,277 Grand Total 503,536,469 -f- 473,427 0.09 Puerto Rico (a) Little Cigars: All United States .... 12,114,000 — 1,438,400 10.61 Cigarettes: ' United States . 17,379,870,280 -f 1,526,208,570 9.63 Philippine Islands ... 39 750 pTotal 17,379,870,280 + 1,526,177,820 9.63 Puerto Rico (a) Large Cigarettes: United States . 152,495 - 2,337 1.51 Phihppine Islands ... pTotal ", 152,495 - 2^37 1.51 Puerto Rico (a) Snuff (lbs.): " ~ ' All United States .... 4,034,899 + 527,394 15.04 Tobacco (Chewing and Smoking) lbs.: United States . 23,790,440 — 1,829,466 7.14 Philippine Islands ... ' Total 23,790,440 — 1,829,466 7.14 Pne/fnR?.° f^-i'n' h", .^P'"'^' 1942, on tax-paid products from ruerto Kico available at this time. Tntp?.?o7p • ^°'"I'^'"^t»ve data of April tax-paid products released by Internal Revenue Bureau. The Tobacco World % Cigar Production Continues to Rise AH Classes Combined Increased 9.69 Per Cent in First Ten Months of Fiscal Year; Cigarettes Up 1633 IGAIiS of all classes, cigarettes, large ciga- rettes, and snuff are all 'way ahead of last year; little cigars, chewing and smoking to- bacco are behind — thus is summarized the re- port of comparative data of tax-paid tobacco products based on sales of revenue stamps in the first ten months of the 1941-42 fiscal year and the same period of the 1940-41 fiscal year. The figures are from the Supplement to the Tobacco Barometer of the Tobacco Merchants Association of the United States. Cigars of all classes totaled 5,017,285,617, as com- pared to 4,573,951,949, an increase of 443,333,668, or 9.69 per cent. Class A cigars totaled 4,469,201,910, as compared to 4,075,315,035, a gain of 393,886,875 or 9.67 per cent. Class B cigars totaled 40,189,880, as compared to 35,198,590, a rise of 4,991,290, or 14.18 per cent. Class C cigars totaled 467,961,549, as compared to 427,486,328, an advance of 40,475,221, or 9.47 per cent. Class D cigars totaled 35,495,678, as compared to 32,249,855, a climb of 3,245,823, or 10.06 per cent. Class E cigars totaled 4,436,600, as compared to 3,702,141, an increase of 734,459, or 19.84 per cent. Little cigars totaled 120,237,905, as compared to 129,464,212, a decline of 9,226,307, or 7.13 per cent. 1st 10 Mos. Product Fiscal Yr. 1942 Cigars : ' . ' Class A — . . • /. . United States 4,469,201,910 + Philippine Islands ... 93,577,275 — . Total 4,562,779,185 -f- Puerto Rico (a) Class B — United States 40,189,880 -f Philippine Islands . . . 65,590 — Total 40,255,470 + Puerto Rico (a) Class C — United States 467,961,549 -f- Philippine Islands . . . 217,835 — Total 468,179,384 + Puerto Rico (a) Class D — United States 35,495,678 -f- Philippine Islands . . . 38,400 — Total 35,534,078 -f Puerto Rico (a) Class E — United States 4,436,600 -f- Philippine Islands . . . 58,680 — Total 4,495,280 + Puerto Rico (a) Jun0j 194^ Increase or Decrease Quantity Per Cent. 393,886,875 . 52,862,750 9.67 36.10 341,024,125 8.08 4,991,290 94,466 14.18 • • • • 4,896,824 13.85 40,475,221 125,837 9.47 • • • • 40,349,384 9.43 3,245,823 32,065 10.06 • • • • 3,213,758 9.94 734,459 220,105 19.84 • • • • 514,354 12.92 Cigarettes totaled 178,441,689,485, as compared to 153,386,230,253, a gain of 25,055,459,232, or 16.33 per cent. Large cigarettes totaled 1,648,847, as compared to 1,275,926, a rise of 372,921, or 29.23 per cent. Snuff totaled 34,869,425 pounds, as compared to 31,791,100, an advance of 3,078,325 pounds, or 9.68 per cent. Chewing and smoking tobacco totaled 243,111,928 pounds, as compared to 254,733,029, a drop of 11,621,- 101 pounds, or 4.56 per cent. As the Wall Street Journal reports, the war has had much to do with these gains. The first World War started a trend toward cigarettes which has continued without interruption, producing output totals which would be beyond the comprehension of Sir Walter Raleigh. Tobacco solaces the soldier in the field; it helps provide him with his arms, for aside from con- tributing to his physical comfort, it will provide the Federal Government this year with not less than $800,- 000,000. Last year the countrv produced more than 206,000,000,000 cigarettes. In the first three months this year, production ran 15 per cent, ahead of a year ago. Following are the comparative figures: 1st 10 Mos. Increase or Decrease Product Fiscal Yr. 1942 Quantity Per Cent. Total All Classes: United States 5,017,285,617 + 443,333,668 9 69 Phihppme Islands ... 93,957,780 — 53,335,223 36.21 Grand Total 5,111,243,397 + 389,998,445 8.26 Puerto Rico (a) Little Cigars: All United States .... 120,237,905 — 9,226,307 7.13 Cigarettes : United States 178,441,689,485 +25,055,459,232 16 33 Philippine Islands ... 80,220 — 178,322 , Total 178,441,769,705 +25,055,280,910 16.33 Puerto Rico (a) Large Cigarettes: United States 1,648,847 + 372,921 29 23 Philippine Islands ... 520 — 260 „ Total 1,649,367 + 372,661 29.19 Puerto Rico (a) Snuff (lbs.): All United States .... 34,869,425 + 3,078,325 9.68 Tobacco (Chewing and Smoking) lbs.: United States 243,111,928 — 11,621,101 4.56 Philippine Islands ... 26 + 14 Total 243,111,954 — 11,621,087 4.56 ♦Compiled from comparative data of tax-paid products released monthly by Internal Revenue Bureau. (a) Omitted due to unavailability at this time of the April, 1942, Puerto Rican data. $ Victory Through Co-Ordination By Eric Calamia, President, R. T. D. A. HIS is a vastly ditfereiit woikl and a vastly (litifVrent outlook from that which we faced only one year a.i>'o today. War time emergency dwarfs in importance all etforts that are not direct coiitrihutions toward the joh to be done. While in noi'mal times, we all are inclined to put our own interests first, yet in times like these, we cheerfully sacrifice personal ^i>*ain when it impedes war produc- tion It is nnf (»Y»iiM)' fn ]^<> nn omwa'^ «ti*iio*t>'lp +*oi* fho small inde])endent tobacco merchant; nevertheless, we can all face the futui-e with a calm determination to carry on business, and to serve the public to the best of oui* ability, for we have no reason to expect any prioi'ities on tobacco. True, there may be shortages of some materials which we considered essential for packing* tobaccos in the manner in which we have become accustomed. This is more truly a manufacturer's problem and he can be depended upon to find suitable substitutes. To the retailer falls the task of adjusting himself and his merchandising methods to these changes and of obtain- ing consumer acceptance. The outlook for the retailer of tobacco products, even tliough still confronted with the loss-leader draw- backs, is a brighter and rosier outlook when compared with the i-etailing of many items, the manufacturing of which the Government lias found necessary to cur- tail or suspend. The manufacturers of tobacco products have been farsighted and resoui'ceful enough to accumulate a stock of several years' normal requirements. A^ow, then, we have our essential products and our specific problem will be to retail them profitably. Our endeavors for the coming year nmst be concentrated on preserving the gains and the recognition wdiicli the independent retailer has made over the past few years. The most important of these gains has been the legal recognition and extension of the P'air Trade Laws. At tlie present time, the policy of Government agencies has been towijrd getting merchandise to the consumer at the lowest price possible and they have looked with suspicion at all efforts to outlaw the loss- leader practice. However, we have no reason to be- lieve that they want to carry this thought to the point where the small independent merchant finds it hnpos- sible to survive. They still believe that the inde- pendent mercliant is essential to a healthy industrial democracy, which is essential to a healthy, prosperous l)olitical democracy, for after all this is what we are fighting to maintain. In our efforts to preserve a fair and living profit in retailing, we are confronted wdtli a changed philos- ophy on the part of many Government agencies, par- ticularly the Department of Justice. It is hard to reconcile the fact that the N. R. A. emanated from the same administration that now concentrates so much of its activity prosecuting small groups working under state fair trade acts for alleged violations of the anti- trust laws. We are still of the opinion that the State Fair Trade Laws offer the greatest protection to manufac- turer, distributor, retail dealer and consumer. While we in the tobacco industry have not received as many Fair Trade contracts as some industries, nevertheless, we liave been cai'eful to obsei've, at all times the boundaries and limitations set by state constitutions. War conditions have brought about the most far- reaching Federal Government regulations of American business in the history of our country. Under the Genei'al Maxinmm Price Regulation Order, every divi- sion of industry is to be controlled. I would like to iiive you our reactions to it. as it affects the Fair Trade movement. We are of the opinion that fair trade contracts in effect before April 1st, 1942, are valid and enforceable and not affected by the Federal price ceiling order. However, the issuance of fair trade contracts in the future is a matter of nmch concern. It would seem that for the duiation of the Order, fair trade contracts for products not enrolled prior to April 1st, 1942, will be impractical. This is a very brief resume of fair trade, gentle- men, and I am going to be equally brief on the matter of the Unfair Sales Practices acts. We had been hope- ful that these acts would eliminate the sale of tobacco products at prices below cost, in cases where manufac- turers had not availed themselves of the protection of the Fair Trade Laws. However, this has been difficult because of the Government's objection to collective activity on the part of retail groups and its consequent legal action to enjoin trade associations from activities wliich would tend to stabilize prices. Under the pro- visions of these acts, the Government has not made clear w^hat it considers to be the dividing line between a group disseminating legal information and educa- tion on the one hand, and harassment of the dealer on the other. Two states, Ohio and Massachusetts, have recently adopted Unfair Sales Practices Act applying to cigar- ettes only, but these state laws have not been in effect for a sufficiently long time to properly evaluate their worth in eliminating the loss-leader practice. In Massachusetts, a survey is at present being conducted by an impai'tial agency to determine the cost of doing business for a cigarette retailer. When this survey is conqjleted, it may be of value as a guide in other states besides Massachusetts. Thirty states have some type of Unfair Practices Act, of which undoubtedly greater use will be made when the courts determine the legal method of pro- cedure. You may be assured that we are closely watching each decision affecting the Unfair Practices Acts and will keep state groups advised of every trend and procedure of enforcement upheld by the courts. A word about taxes: We, who live in the United States, one of the few remaining democracies, must regard tlie payment of taxes as a privilege. A privi- lege that will assist in the defense and maintenance of our way of life. Consequently, because of the tremendous cost of waging this war, we nmst expect increased taxation. However, the manner in which these taxes are appor- tioned is a debatable one and of great concern to all of us. Whereas, we do not protest the amount to be Stop Asking Foolish Questions! m m {Continued on page 13) The Tobacca World Bv Walteh Mitchell, fUK idea of the American business man is that he is the world's greatest salesman, self-re- Uant, enthusiastic, fast-thinking, able to shift his arguments and approaches instantly to fit the situation. He is the world's great salesman — un- til—he goes to Washington to deal with his Govern- ment. Then he resembles my six-year-old daughter asking for something she knows she will not get. He is no longer a practical psychologist and a vigorous persuader. He is querulous with apprehension that lie Will oe niihirL'aii*u. iiu iivrqueimv coines jiuiiii.. whipped and I believe it is often because he expected to be whipped. Are we American business men, or are w^e Amer- ica's business children? A, B, C— "America's Busi- ness Children" — trying to learn our A, B, C's from Government instead of acting as nien in partnership with Government to meet a national emergency. I have blushed for my fellow business men ever since I started listening to foolish questions during hearings of the old X. R. A. and I can assure you that the same situation prevails now. Within the last two weeks, I attended a retailers' clinic in Washington, where the General Price Ceiling Order was discussed, and a wholesaler's Clinic in New York, for the same purpose. Some very good ques- tions w^ere asked and basic problems were raised dur- ing those meetings ; but a great majority of the ques- tions which were asked were unnecessary, foolish and unworthy of the American business man. Last Tues- day, two of my assistants attended a War Production Board Clinic to answer the questions of manufacturers about a recent steel conservation order. They learned that manufacturers — who set themselves up as a little higher order of beings than we in distribution lines — ask an equally large proportion of foolish questions. For example, I have received a number of tele- phone calls asking whether the General Price Order prevents a wholesaler from selling goods to another w^holesaler. I have heard several merchants ask what to do when it is impossible to replace canned tomatoes or some other item at the purchase prices whicli under- lay the merchant's March selling price. The answer to both of these questions is that the general price or- der, as issued, means no more and no less than it says. Specifically, the message I want to offer to you is very simple. If you have a problem apparently gen- erated by some order from AVashington, read the order and the supplements or interpretations which go with it. I realize this is revolutionary advice to any Ameri- can whether he be a business man or not. It has been customary for generations to start off without reading the directions, whether it be mixing paint, repairing a stove, breaking in a new automobile, learning how to live with your wife, or finding out whether the gun is loaded. The second suggestion follows logically. If your problem is not covered by the order or interpretation issued, sit heavily on your impulse to start asking (questions, and stop to think how you would solve your problem if you were responsible for administering the order. Think in terms of the practical difficulties faced by your business on the one hand, and of the impera- tive national need to avoid a price inflation which would eventually ruin your business. June, 1942 Jr., Dun & Bradstreet Write down what you believe to be the best pos- sible interpretation or application in the light of those two necessities. Then test it by discussing it with your business associates or friends. Then, and only then, comes the time to ask a ques- tion. Put the story to the local office of the OPA more or less in these terms: ''We have a problem and we don't think it is covered bv the order. This is how we • believe it can be handled in keeping with the intent of the General Price Ceiling and without causing unnec- essary liardsliin iri our line of business. Do you see anything wrong with it?" Obviously, this method cannot always bring satis- factory results and it is (luite likely that any one busi- ness man from his own vantage point cannot see the whole problem. Yet I am very certain from the long accunmlation of personal experience and the experi- ence of others that this method will bring more prac- tical results than can be had by posing as one of ''America's Business Children." Remember that vou have a natural head start knowledge of your trade and how it works. The men of the OPA cannot hope to know all details of all trades. When you ask a question without doing some of your own thinking, you invite a wrong answer. Xo wonder the American business man complains he is mistreated. Look some day at a child playing in the park under the watchful eye of his nurse and decide for yourself w^iether his liberty and his plav is not at times unnecessarily curtailed just because the nurse wants to make sure she is not subject to any criticism from her boss. It does not require an ^sop to point a moral to that fable. It is time that the American business man squared his shoulders, swept his shattered self-respect together and sold his government a bill of goods. By this I don't mean that he wants to sell his government a gold brick or a wooden nutmeg. He wouldn't consider it good business to cheat a customer whom he hopes to have on the books for many years and he is not going to cheat a government with whom he expects to do business for quite a spell. Instead of letting his chin hang down, his mouth open, listening for answers from government oracles, let him hold his chin up and do his own thinking. Perhaps some of the trouble is in the tendency to regard government as a great disembodied intelligence — which is none too intelligent — instead of remember- ing that any government bureau consists of men of varying abilities and personalities just like your cus- tomers. From several years' work in the Federal Government at Washington back in the 1920 's, and from frequent government contacts since then on the one hand, and from experience in private business be- fore and after my government work, I think I can safely say that the assortment of brilliant and stupid, courteous and churlish, hard-working and half-hearted people in government is about the same as in private business. Both types of organizations have their share of upper grade and lower grade people just because the human race hap])ens to consist of that kind of as- sortment. Remember, then, that in doing business (Coiifinued on page 12) Still the same// JtGREAT C'IGAR In a swiftly changing world KING EDWARD remains unchanged. This fine cigar is still the stand* ard of outstanding value in quality and price . . . still America's most popular cigar from coast to coast. KING EDWARD'S still growing popularity among civilians and steadily increasing demand in the Armed Services is evi- dence enough that Americans appre* ciate this great cigar. And we, in turn, are working night and day to keep the nation supplied. CSDKKg IIIoM\ISi 2 for 5f Cigar Jno. H. Swisher & Son, Inc. Cigar Manufacturers Jacksonville, Florida TOBACCO INDUSTRY'S CONTRIBUTION By Harley W. Jefferson, W. P. B. HE functions of the Tobacco Section of the Beverage and Tobacco Branch of the AVar Production Board located in Washington, D. C, which I represent are varied. AVe are working with the different branches of the War Pro- duction Board to see that the tobacco industry con- tributes all that is possible to the war effort, and in turn, the section endeavors to see that the industry is not deprived of products that would endanger the con- tinuance of its operation. Our main problem is con- servation. The industry, as you know, in the past used many products that are necessary to the war effort, such as lead foil, tin, blackplate, glycerin, etc. Now we are working with the different branches to see if it is possible to convert from these critical materials to other materials not regarded as critical, such as card- board, paper and glass. Also we are endeavoring to the best of our ability to bring together different ex- perts to try and find substitutes of such critical mate- rials as glycerin and others which are most essential in making ammunition. In general, that is the function of the Tobacco Section. The Government is bearing the expense of our Section to enable us, through co- operation with the industry, to make the burden of the war as light as possible for this industry. Tobacco is one of the cash crops of the farmer. The other is cotton. The Department of Agriculture must be given credit for the fact that never before has 8 the usage of tobacco been as well balanced as at the present time. Acreage is controlled and the demand of tobacco met to prevent unbalancing. The reason for a balanced program is that the 10^ manufacturer will buy some of the cheaper types of tobacco that the 15^ manufacturer is not interested in. In the cigar states, the 2 for 5f manufacturer uses tobacco that the higher priced brands do not employ. In this way, the market is kept clean and there is no surplus. The cigarette manufacturers are faced with many problems. There is a shortage of sugar, glycerine, tin and lead foil, cellophane. Several cigarette manufac- turers have already used up their allotment of foil liners and are now using substitutes. A statement from the Bureau of Analysis shows that the new sub- stitute liners will lose the moisture eight times faster than present foil liner once the cellophane is opened. Anywhere from 15 to 20 per cent, of natural sugar contained in tobacco is retained by a special drying process. In Burley tobacco, air curing dissipates' the natural sugar. Today, manufacturers are working on a basis of 70 per cent, of the 1941 allotment of sugar. Because of increased production and consumption, this 70 per cent, actually means that they are working on a 60 per cent, allotment of sugar. The glycerin situation is even more serious. Everyone knows that this is used in explosives. In cigarette tobacco, glycerin holds the moisture content. If not used, the tobacco would be very dry and would drop out of the cigarette tube. The Department of Agriculture's balanced program may have to be upset if the glycerin shortage is acute, for they may be forced to use bright tobaccos. Whereas there is a shortage of sugar and glycerin, there is no shortage of the rum needed in tobacco manufacture. The cigar manufacturers are faced with no prob- lems as yet. They may lose some of the bronze out of their labels or they may have to do without nails for their boxes. They may also have to eliminate wrap- ping individual cigars in cellophane. The retailers may have to suffer some, too. We still have greater comforts than anv other nation m the world, but we must be prepared to make sacrifices. Deliveries may have to be regulated. That is a problem which faces the jobbers for there may only be one delivery a day to a retailer. The present practice is to load a truck full of merchandise and start a trip, returning with an empty truck. Under the new regulations, the jobbers may be forced to come back with a 75 per cent, loaded truck, which will mean that he will have to pick up some goods on his delivery route. Naturally, curtailment of delivery is necessary because of the rubber shortage U. S. TOBACCO RENEWS GAY 90'S United States Tobacco Co. today announced the renewal of the -Gay Nineties Revue'' over a coast- to-coast network of the Columbia Broadcasting Sys- tem for the second consecutive year. The renewal was effective May 25. Aired in the interest of Dill's Best and Model ^Mnokmg Tobacco, the ^Gay Nineties Revue" is heard over sixty-three CBS stations every Monday from 8 :30 to 8 :55 P. M., with a rebroadcast at 11 :30 P. M., E.W.T. The program, also shortwaved to our troops over- seas, presents Beatrice Kay, with Joe E. Howard, master of ceremonies, Jenny Lynn, the Floradora Girls and the Elm City Four. The Tobacco World m> '% m INDEPENDENCE SAFETY MATCHES ECAUSE of their serviceability under all cir- cumstances, safety matches are becoming more and more popular and generally used in the armed services. The growing preference for this type of match is undoubtedly occasioned by the fact that under the most unfavorable climatic or weather conditions, it is the type match most apt to render its service efficiently and safely. The Amer- ican public have been long accustomed — particularly in large metropolitan centers — to the free distribution of paper matches, and the circumstances under which matches are used in the average American life and climate find this \Mr\9 nf TTi«fr»li arlonnnfo Tf ie infpr- esting to note, however, the apparent discrimination in the selection of his type of light by the soldier, sailor or marine, who is now creating a demand for the highly dependable wooden safety match that has never been forthcoming to this degree from civilian consumers. The reason for this must be the adverse conditions under w^hich lights are required at sea and in the gen- eral line of duty on land — whether these conditions be climate, rains, wind, body moisture or any other adverse factor. The wooden safety match has a long history of general world demand and preference in unfavorable localities unrivaled by any other type of match. In fact in most sections of the world, it is the only type of match to be found. In the dampness of the tropics — on plantations where every little item of daily life must have its service value to the impoverished laborer — the wooden safety match is the type in demand. The serviceability and efficiency factors of the safety match are partly in the nature of the box itself and partly in the match. While there are many so- called safety matches sold in this country in paper cover boxes, the true safety match of world-wide ac- ceptability and service is the match in the box with the wood cover. The wood cover box makes the package more resistant to dampness — whether from the body or the atmosphere. The special striking surface ad- heres more closely to the surface and does not flake off and get mushy as readily under adverse conditions when it is applied to the wood box. Furthermore, the box structure is strong and resistant to crushing. In the true safety match product of world-wide type and use the match sticks are made of hard wood. These can best be identified as the square type match stick. The hardwood feature of this type stick insures a maximum strength and the square corners make ideal conductors of flame the length of the stick in spite of wind and adverse conditions. While safety matches are often popularly consid- ered a foreign product, America developed for use during the last war and for continued use during the years of peace up until the greatly increased demand of another war, the finest, all-purpose, wood safety matches to be found anywhere in the world. These matches carry the foreign feature of the wood cover box and the square hardwood sticks, but are of a graded and selected quality and substantial rugged- ness unmatched in any other country. lOkl LLARD'5 POPULAR LEADERS 1,000,000TH VISITOR ENTERTAINED A private soldier down from Rochester, N. Y., on a few days' leave stood in a line with the pretty girl who wears his fraternity pin. As they reached the June, 1942 Something NEW has been added! It's the new Old Gold-enriched with a rare imported tobacco— so now it's better than ever! Get more pleasure from your Old Gold now that something new has been added. He NEW— A prized importMi tobacco, from tho •astern Mediterranean— a tobacco wheie small aromatic leaves impart new life and zest to the famous Old Gold blend) So every moment you ipem/ YfHh Old Gold will be even more o/eotoiif than before. ticket collector inside the Vanderbilt Theater a man with a meter clicked off another number and halted the soldier. ''One millionth visitor," he said. '*Will you please follow me?" A whirl of excitement and all sorts of attention to the surprised young couple had begun. Escorted back stage, Private Fred Widmayer of the Signal Corps and Miss Jane Borden, who is employed by the British Purchasing Commission, were greeted by Fred Waring. Soon the showman was introducing them at the microphone to the radio audience of the National Broadcasting Company, and presenting each of them with a $100 United States Defense Bond. They were honor guests at dinner at Toots Shor's Eestaurant and then hustled back to the Vanderbilt Theater to be presented to the Pacific Coast radio audience, who hear the ''Pleasure Time" repeat show each evening, Mondays through Fridays, except Wednesdays. AMERICAN C. & C. PROGRAM American Cigarette and Cigar Co. begins par- ticipating sponsorship on four WEAF programs start- ing May 11. The shows are "Studio X" with Ealph and Budd, "Funny Money Man" with Rad Hall, "Morning in Manhattan" with Pat Barnes, all broad- cast Mondays through Saturdays, and "Rhymin' Time" with Dick Dudley, aired Mondays through Fridays. Ruthrauff and Ryan is the agency. ' Stocks of Leaf Tobacco April 1 TOCKS of leaf tol)acco owned bv dealers and nianufaetiirers in the United States and Puerto Rico on April 1, 11)42, totaled ;],ur)(),8()(),()00 pounds compared with ;),135,364,00U [)ounds on April 1, 11)41, a decrease of 84,5()4,()00 pounds. Be- tween January 1, 1942, and April 1, 1942, total stocks increased 1(),;]()1,()()0 pounds compared with an increase of 146,:)2cS,()()() pounds durinii the same period of the previous year. Stocks of flue-cured to])acco on Aijril 1, 1942, were 1,419,()78,()(H) pounds as coniDared with l,r)()(),9r)7,()()() pounds on April 1, 1941. The stocks of Type 11 were reported as r)22,;r38,0()() pounds; Type 12, 511,827,000 pounds; Tvpe 13, 264,lir),000 imunds; and Type 14, 120,778,000 pounds on April 1, 1942. Stocks of all types of fire-cured tobacco were re- ported as 198,r)7r),6()0 pounds on April 1, 1942, com- pared with lf)4,86:3,000 pounds on April 1, lf)41. Vir- ginia fire-cured, Tvpe 21, stocks were reported as 35,452,000 i)ounds; Tvpe 22, 115,963,000 pounds; Tvpe 23, 4(),722,000 pounds ; and Tyi)e 24, 438,000 i)ounds. Burley stocks wtne nearly 23,55(),000 pounds lower on Api-il 1, 1942, than thev were on April 1, 1941. The April 1, 1942, report shows 834,749,000 pounds. Mary- land tobacco, Tvpe 32, stocks were reported as 33,590,- 000 pounds on April 1, 1942. One Sucker stocks on April 1, 1942, were 39,496,- 000 i)ounds; Green River, 37,594,000 pounds; Virginia sun-cured, 3,804,000 pounds; Eastern Ohio, 862,000 pounds; Pei-i million pounds over the stocks of April 1 a year ago. Type 41, Pennsylvania Seed- leaf, stocks were reported as 122,967,000 pounds; Tvpe 42, Gebhardt, 23,465,000 pounds; Type 43, Zim- mer, 10,856,000 pounds; Type 44, Dutch, 8,411,000 pounds; Tvpe 45 Geoi'gia and Florida sun-grown, 2,072,000 pounds; and Type 46, Puerto Rican, 25,964,- 000 pounds in Continental United States, and 20,302,- 000 pounds on the Island. The cigar-binder type stocks w^ere over 12Vl> mil- lion pounds higher on April 1, 1942, than they were Ai)ril 1, 1941. Total binder type stocks w^ere reported as 155,353,000 pounds. Tvpe 51, Connecticut Broad- leaf, stocks w^ere 28,966,000 pounds; Type 52, Con- necticut Havana Seed, 33,325,000 pounds; Type 53, Xew^ York and Pennsylvania Havana Seed, 3,514,000 l)ounds; Type 54, Southern AVisconsin, 41,715,000 pounds; and Tvpe 55, Northern Wisconsin, 47,833,000 pounds. Shade-grown w^rapper tvpe stocks were reported on April 1, 1942, as 12,250,000 pounds, which was 192,000 less than the stocks on April 1, 1941. Connecticut Shade stocks were 7,995,000 pounds, and Georgia and Florida Shade 4,255,000 pounds. The Foreign-grown cigar leaf tobacco stocks in the United States on April 1, 1942, consisted of 10,104,000 pounds of Cuba (Ha- vana) tobacco, 6,212,000 pounds of Sumatra and Java, and 2,186,000 pounds of Philippine Islands (Manila) tobacco. The stocks of Sumatra and Java shown in the report do not include stocks owned by the Netherlands In- dies Produce Corporation in the free trade zone and in transit. The figures quoted for type totals are the sums of unstemmed and stemmed leaf as re- ported. A table is included showing stocks leaf converted to unstemmed equivalent, and on a farm-sales weight basis with stemmea also a table showing separately stocks owned by mamifacturers and stocks owned by deal- ers. The detailed report show^s all stocks sub- divided according to groups recognized in the trade. The Tobacco World is A Good Advertising Medium • Even an old Rainbow Divisioner like you would pop your eyes at the army we're putting together this time. Let me tell you, they're doing everything to make up just about the best bunch of fighxing galoots you ever saw. And that goes for what they do for us off duty, too! Take this new club- house we got just outside of camp. It's got radios, dance floors, nice soft chairs and everything. And, Pop, you can get something to eat that won't cost you a month's pay! Now. the army isn't running this. The USO is. And most of the other camps got USO clubs too, because you and a lot of other folks dug down and gave the money to the USO last year. But, Pop, you know what's happened since then. Guys've been streaming into uniform. Last year there was less than 2 million of us. Ihis year there'll be 4 million. And the USO needs a lot more dough to serve that many men — around 32,000,000 bucks I hear. Now, Pop, I know you upped with what you could last time. But it would sure be swell if you could dig into the old sock again. Maybe you could get some of the other folks in the neighborhood steamed up, too. It will mean an awful lot to the fellows in camp all over the coun- try. Sort of show 'em the home- folks are backing them up. And, Pop, an old soldier like you knows that's a mighty nice feeling for a fellow to have. See what you can do, huh. Pop? # Send your contribution to your local USO Committee or to National Headquarters, USO, Empire State Building, New York, N, Y, to The Tobacco World June, 1942 MI > » Mr. Dealer: FOUR EXTRA COUPONS are packed in each carton of Raleigh pWn ends. Sax c d.ese vaUiable coupons for cash or one of die many luxury premiums. Brown & mUamicn Tobacco Corporal'on niNI IN Red Skelton and Omt NeUon-every Tu«day n.glil, r„V".„-coa,. NBC Red nemo.V. MEN'S KAINCOAT ..... Ask the fi &:W salesman for a supply of the new full color catalogs show- ing ail the luxury premiums. OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and smooth in character and impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBACjCO Write for List of Flavors for Special Brands BETUN, AROMATIZER, BOX FLAVORS, PASTE SWEETENERS FRIES & BRO., 92 Reade Street, New York CIGAR BOXES Tel. Algonquin 4-9532 t&^^sn Established 1875 VCCIOMIHAKC eS7-64l EAST I7QST. Nl HENRY L. SHEIP Henry Laiidis Slioip, known to tobacco men gen- erally through liis prominence for many years in the wooden cigar box industry, died May 23 at his home in Melrose Park, near Philadelphia. He w^is sixty- three. World traveler, lumberman and authority on hard w^oods, he was credited with introducing redwood lum- ber into the Eastern United States about thirty years ago. He retired in January as pi'esident of the Henry H. Sheip Manufacturing Co., Pliiladelpliia lumber firiri established by Ins father, but remained a member of the executive board and a principal stockholder. After completing courses at Penn Charter School and the University of Pennsylvania, he at once en- tered his father's firm. He became an authority both on hard woods and on the manufacturing of cigar boxes. Once an enthusiastic golfer and member of inany clubs, he gave up these associations because of ill health four years ago, but remained a member of the University Lodge of the Masons. He spent five years, beginning in 1925, traveling with his wife, visiting every country in the world and most of the larger South Sea islands. His wife, the former Virginia Allison, of Brevard, N. C, whom he married in 1904, survives him. Funeral services were held May 26. STOP ASKING FOOLISH QUESTIONS! {Continued from page 7) with government, you do business with me. Remem- ber that tlie great majority of them are honest and sincere in their efforts to serve the national interest and in their wish to avoid unnecessary disruption and annoyance to business. Pei'haps I should add one caution to the sugges- tion I have given — that the business man should do his own thinking and offer interpretations to problems whicli have not yet been solved. Once he reaches an agreement with the Price Administration — or other govenmient agency — on a problem which may affect other business men, obviously, it is to everyone's in- terest that some sort of general ruling or interpreta- tion be issued. The man who proposes it does not want to go off in the belief that he is leading a parade, only to find later, on looking back, that the parade has actually gone off in another direction. John Q. Public keeps telling his neighbor and liis Congressman that he wants to help win the war and that Washington is not telling him what to do. Yes, I agree Washington is slow. I suspect that neither Congress nor the Executive Branch of the Adminis- tration has yet comprehended and caught up with the public desire to do what needs to be done — to pay taxes, to buy war bonds, and be told rather than asked, to do things. But tlie public, I believe, is also at fault in failing to recognize a war job when it sees one. The kind of a war job faced by a great majority of business men w^ill not be done in smart uniforms w^ith the excitement of screaming air raid sirens. It will be done at the desk, relieving government admin- istrators and your own business of the unnecessary burden of detail wiiich results from asking foolish questions. For our country and for our future liberty, let us not discai-d rugged individualism; let us harness it to help us win the war. PALL MALL BUYS WJZ SPOTS American Cigarette and Cigar Co. has contracted for a series of one-minute announcements for Pall Mall cigarettes on Station WJZ. Beginning May 11, twenty-six one-minute announcements — *^ modern de- sign makes tlie big difference" — wnll be aired weekly for a period of eight weeks. Euthrauff and Ryan is the agency. The Tobacco World # VICTORY THROUGH CO ORDINATION (Continued from page 6) raised, w^e may have an honest objection to the manner in which it is allocated in our industry. Since we believed that it was in our best interests, your National Association supported the increased excise tax on cigai-s in accord with the schedule sub- mitted by the ('igar Manufacturers Association, in l)reference to the i)lan as proposed by the Treasury Department. My expei'ience has been that Federal tax departments welcome suggestions from an industry as to how^ specific excise taxes can best be borne by the groups concerned. The Treasury Department proposed to increase the cigarette tax to seven cents on a package of the economy brands and to eight cents on a package of the popular brands. This creates a tax differential wdiich we feel is a matter of concern to the cigarette manufacturer who is most affected by it. The re- tailers' attitude, as expressed in Washington, w^as con- fined to drawling the attention of the Legislators to the fact that the present tax constituted 50 per cent, of the cost of a package of cigarettes, which, in our opinion, is a greatei* tax })ui*den than that imposed on any other commodity. As regards smoking tobacco, the proposal is that the present tax of eighteen cents per i)ound be increased to thirty-six cents. Our thought w^as that the House Ways and Means Com- mittee should consider this in the light that the aver- age pound of smoking tobacco retails from seventy cents to eighty cents per pound and that certainly thirty-six cents would be a disproportionate tax on the poor man's smoke, and would probably fail to pro- duce the anticipated increase in revenue. There are many other tax proposals being con- sidered by Congress which will affect the tobacco re- tailer— among them a $40 tax on a fifty-pound cylinder of carbonic gas, new excise taxes on bottled drinks, gums and candy. Pei'haps the most controversial tax issue at the moment is the suggestion for a Federal sales tax. The important thing that must be made clear to us before we can express accord with the pro- posed Federal sales tax or any excise tax, is that it be levied in such a manner that will permit the retailer to pass it on to the consumer as is intended. The War effort will tax the resourcefulness of each and every one of us. June, 1942 SPRUCE LUMBER for CIGAR BOXES for the Eye for Shipping for the Cigars SPECIFY SPRUCE It's Brighter It's Lighter It's Better Uptegrove Lumber Co. Cigar Box Lumber for 69 years 15 Washington St. Newark, N. J. Es(abliah«d 1886 "BEST OF THE BEST" Manufactured by A. SANTAELLA & CO. Office, 1181 Broadway, New York City FACTORIES: Tampa and Kep West, Florida AUTOKRAFT CIGAR BOXES Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Quality-Design-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, 111. Detroit, Mich. Hellam, I'm. Hanover, Pa. Philadelphia, Pa. Wheeling, W. Va. u Tobacco Merchants' Association Registration Bureau, JtV TO^cm Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A — An allowance of $2 will be made to members of the Tobacco Mer- chants Association on each registration. Note B — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more ^han _twenty (2u; titles, but Jess than thirty-one (31;, an additional charge of iwo uoiiars ($2.00) will be made and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. NEW REGISTRATION BALALAIKA: — 46,89L For cigarettes and all tobacco product.s. Registered by Christian Peper Tobacco Co., St. Louis, Mo., on April 27, 1942. Internal Revenue Collections for April Source of Revenue 1942 1941 Cigars $ 1,194,428.00 $ 1,181,898.34 Cigarettes, including floor taxes 56,487,570.95 51,528,127.97 Snuff 726,281.86 631,350.95 Tobacco, chewing and smoking 4,282,333.64 4,613,183.11 Cigarette papers, tubes and leaf dealer penalties 175,786.06 114,493.92 * Manufactured Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue based on manufacturers' returns of production) Month of February Increase or Decrease Product 1942 Quantity Per Cent. Plug 3,696,754 — 51,414 1.37 Twist 486,158 + 24,884 5.39 Fine-cut Chewing 358,080 + 2,823 0.79 Scrap Chewing 3,411,466 + 64,251 1.92 Smoking 13,854,217 — 864,354 5.87 Snuff 3,265,159 + 191,490 6.23 Total 25,071,834 — 632,320 2.46 Two Months Ending February 28 Increase or Decrease Product 1942 Quantity Per Cent. Plug 7,741,623 + 111,738 1.46 Twist 965,018 + 46,742 5.09 Fine-cut Chewing nz,\n — 8,539 1.09 Scrap Chewing 7,084,780 + 101,867 1.46 Smoking 28,844,126 — 2,626,106 8.34 Snuff 7,027,945 + 505,775 7.75 Total 52,436,669 — 1,868,523 3.44 ♦The production figures are in pounds, and are subject to revision until published in the annual report of the Commissioner of Internal Revenue. TOBACCO CONSUMPTION INCREASES IN CUBA The consumption of tobacco in Cuba in 1941 con- tinued the same upward trend that lias cLaracterized Cuban tobacco consumption for the past ten years. Cigars showed the greatest rate of gain; approxi- mately 245.6 million were consumed, representing an increase of nearly 14 per cent, over the 1940 figure. Consumption of domestic cigarettes amounted to about 5.2 billion, a gain of 3 per cent, over last year, and con- sumption of American cigarettes reflected an increase of about 9.2 per cent., amounting to 67.3 million in number. American cigarettes retailed throughout the year at 25 cents per package of twenty, and, while im- ports have risen steadily during the past decade, con- sumption of the Amei-ican product amounts to but a small percentage of the total. Not much smoking to- TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES JESSE A. BLOCH, Wheeling, W. Va President WILLIAM BEST, New York, N. Y Chairman Executive Committee (JEUKGE W. HILL, New York, N. Y Vice-President GEOK(JE H. HUMMEL, New York, N. Y Vice-President S. CLAY WILLIAMS, Winston-Salem, N. C Vice-President JULIUS LICHTENSTEIN, New York, N. Y Vice-President ASA LEMLEIN, New York, N. Y Treasurer CHARLES DUSHKIND, New York, N. Y Counsel and Managing Director Headquarters, 341 Madison Ave., New York City CIGAR INSTITUTE OF AMERICA ALBERT H. GREGG President EVERETT MEYER Vice-President D. EMIL KLEIN Treasurer .SAMUEL BLUMBERG Secretary II. W. McIIOSE Director of Publicity THE NATIONAL ASSOCIATION OF TOBACCO DISTRIBUTORS, INC. r.'RFn W WINTER Chairman of th^ Bo3?rrj EDWARD GRAUER President J. RENZ EDWARDS Treasurer JOSEPH KOLODNY, 200 Sth Ave., New York, N. Y Executive Secretary NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS BEN L. LASCHOW, 862 East Fifteenth St., Brooklyn, N. Y President R. L. McCORMICK, 52 Klein Ave., Trenton, N. J First Vice-President W. H. KOCH, 1404 Mt. Royal Ave., Baltimore, Md Second Vice-President ALBERT FREEMAN, 25 West Broadway, New York, N. Y Treasurei RETAIL TOBACCO DEALERS OF AMERICA, INC. ERIC CALAMIA, 2ZZ Broadway, New York, N. Y President CLIFFORD M. DAWSON Treasurer MALCOLM FLEISHER Secretary SEIGFRIED F. HARTMAN Counsel CIGAR MANUFACTURERS ASSOCIATION OF AMERICA, INC., 200 Fifth Ave., New York, N. Y. ALVARO M. GARCIA President WALTER E. POPPER Treasurer SAMUEL BLUMBERG General Counsel Executive Committee — Alvaro M. Garcia (Ex-oflficio), Thomas C. Breen, Harley W. Jefferson, D. Emil Klein, Walter E. Popper, Harry C. Carr, and Arthur A. Schwarz. THE YORK COUNTY CIGAR MANUFACTURERS ASSOCIATION CHARLES STUMP, Red Lion, Pa President ARTHUR McGUIGAN, Red Lion, Pa Vice-President RUSSELL S. STINE, Red Lion, Pa Secretary A. S. ZIEGLER, Red Lion, Pa Treasurer FLORIDA CIGAR MANUFACTURERS ASSOCIATION ARMANDO RODRIGUEZ President FRANCISCO GONZALEZ Vice-President JOHN LEVY Treasurer FRANCIS M. SACK Secretary INDEPENDENT RETAIL TOBACCONISTS' ASSOCIATION NAT SCHULTZ President BERNARD ARBITAL First Vice-President IRVING MALITZKY Third Vice-President EDWARD SEIGEI Financial Secretary ALEXANDER DAVIS Treasurer BERNARD BERNSTEIN, 42 Broadway, New York, N. Y Secretary TOBACCO SALESMEN'S ASSOCIATION OF AMERICA, INC. VICTOR KORMAN President CHAS. B. KIRWIN Treasurer LEO RIEDERS, 604 West 162nd Street, New York, N. Y Secretary hacco is consumed in Cuba, but 122,254 pounds used in 1941 shows an increase of 10.5 per cent., as com- pared witli 1940. The total income arising- from do- mestic consumption and exports of Cuban tobacco in 1941 amounted to $45,04:3,831, api)roximately 68 per cent, of wliicli was derived fi'om domestic consump- tion and 32 jjer cent, from exports. GOVT. RECOGNITION FOR CAMEL POSTER Many advertisin<>- slogans have fixed themselves firmly in the hniguage. In tlie top rank is Camel Cigarette's famed: 'Td walk a mile for a Camel.'' Recently liigh lionors were earned by this time-tested slogan when tlie (T. S. Government Office of Facts and Figui-es sek'cted a Camel poster as one of the six best ])oster examples of patriotic copy. It will be included 111 the O. F. F. ^Spiote slieet" wliich will be mailed to all national advertisers, advertising' agencies, news- ])ai)ers, magazines as a guide in preparing military # tie-ins. Don't recognize the headgear? Maybe it does look strange — but it does the work. It's the newly designed steel helmet for U.S. combat troops. Like all equipment carried by our new 1942 army, it's thought out to the last detail. There you have the reason for the superb efficiency of American troops — they are equipped for action on any part of the world battle front. Consider the demands this fact of being ready under all conditions places on the matches our men carry. In rains, wind, trop- ical dampness, desert heat or Icelandic cold — there can be no failure of the match to strike, take hold quickly and deliver a sure, strong, effective flame. Independence Safety Matches, including the box, are made to give just that kind of dependable service. That's why an increas* ing share of our production is going to American fighting forces — why the red, white and blue box of Independence Safety Matches has become a familiar sight where- ever the Stars and Stripes fly. We are confident that you want us to think of American matches for American troops as our first job. This is the new Independence red, white and blue package of individual boxes. Ideal for counter display and for making multiple sales. Insist on "Independence" when ordering from your dealer. I.The head is hard, ac- curately shaped, uni- form. In full flame in one second. Doesn't chip or crush when struck. a. The stick is square, which means fire rapidly feeds into a strong, ef- fective rtamc Sturdy- made of clean hardwood . 9. The head is out before the fire reaches the end of the stick That tells you there will be no dangerous afterglow. The Match Box — As Made In U. S. A.-- By Independence, 4. Outer boi is made of tough, firm wood which holds its shape under cttreme pressure. Elimi- nates crushing and waste. S. Wood outer holds inner bos snugly. Try above test. Pull half way out ; hold downward . •hake. It remains secure. *. Inside box is scored with light perforation on sides and bottom Can be conveniently torn in two for use on ash tray*. DIVISION OP illST-rOISril-OIXPIKlD company • NIW YOIK city • MADI in U.S.A. The Tobacco World FRANK DOOLEY Veteran engineer of fhe New York Central When you're racing against time to supply the front line, YOU WANT STEADY NERVES FROM WASHINGTON, MR. DOOLEV - THEV WANT THESE TANKS THROUGH TONIGHT FOR THAT CONVOY TELL 'EM WE'LL BE THERE' COME ON, SERGEANT— YOU'RE GOING TO RIDE A FRONT LINE FREIGHT :\ l^^/F^, ^O iVS^p^ Xt v^ ^'^^S%'.'^, f^s:^ C^OS£ r-Q ^'Sr. •^^o^^^o^^^. WE'RE IN, SERGEANT VOU CAN OPEN UP THAT PACK OF CAMELS NOW '<^^. ^/k* i^ \^^\ ^'^^ V' -•^CSR, ^ ^r*^ vO/. THAT'S WHAT I CALL THE OLD ARMY SPIRIT, MR. DOOLEV. CAMELS ARE FIRST WITH US, YOU KNOW CAPTAIN, THIS IS ENGINEER DOOLEY — HE JAMMED THE TANKS THROUGH u \\\ WISH I COULD HELP YOU CARRY EM THE REST OF THE WAY CAPTAIN. HAVE A CAMEL I'LL HAVE A CAMEL ANY TIME. ; THEY'RE FIRST ON THE SEA \M^ S/V^.OKED CA/VieiS E^ER SINCE THERE WERE ANY CAMELS. THEY'RE /MILDER AND THEIR FULL, RICH FLAVOR NEVER WEARS OUT iTS WELCOME y J^ *U-V •j:^ I K^< 'A i/^ ^ >V' H. J. Ittynolds TubaccoCompan.v. Winston-Sakiu, N. C IMPORTANT TO STEADY SMOKERS: The smoke of slow-burning CAMELS contains LESS NICOTINE than that of the 4 other largest-selling brands tested . . . less than any of them . . . according to independent scientific tests of the smoke itselfi .^^ CAPTAIN H. N. SADLER Captain of S. S. (name of sf^ip censored) of Moore-McCormack Lines t^' t.^ t/DJ dM£ li^ THE FAVORITE CIGARETTE OH LAND OH SEA WITH MEN \H THE ARMX NAVX /MARINE CORPS. AND COAST GUARD, THE FAVOR- ITE IS CAMEL. ( BASED ON ACTUAL SALES RECORDS »N POST EXCHANGES AND CANTEENS.) ■fTf 4> IBRARY RECEIVED JUL 6- 1942 U.& 0«»MtiMM «f ««iaritn A ESTABLISHED 1881 JULY 1942 FIVE MONTHS' GAINS GREAT DESPITE SLACKENING IN MAY Although May production of cigars fell below that of the same month last year, and the increase in cigarette production was less than the average of the preced- ing four months, the figures for the year to date show a substantial increase. Cigar production for the first five months of this year totaled 2,351,112,722, as com- pared to 2,184,493,458, a rise of 166,619,- 264, or 7.6 per cent. Cigarette production in the same period reached the high total of 88,981,846,790, as compared to 79,991,840,430, an ad- vance of 8,990,006,360, or 11.2 per cent. • Copyright 1912, Liggett & Myers Tobacco Co. I HoBART B. Hankins — Editor Business Manager — B. S. Phillips THE TOBACCO WORLD Vol. 62 JULY. 1942 No. 7 ABOR sliortage within the industry, creating inability on the part of cigar manufacturers to fill May orders for wholesalers, is offered by the (^igar Institute of America as the prin- cipal reason for tlie reduction in cigar sales in May, as compared to the same month last year, this being the first time in a year and a half that the upward trend has been broken. Class A was most affected; Classes B, C and D continued their upward climb; and there was a drop in Class E, mostly from Cuba, be- cause of shipping difficulties between that island and the United States. The decline in the last-named class, however, was more than offset by the phenomenal April increase of 64 per cent, above the figure for the same month in 1941. The Institute also reports that new shipments of from 9(),()()() to 1()(),{)()0 cigars recently received from Cuba will cause anotlier rise in this class in June. TIIP]1R factors wliich authorities on cigar con- sumption believe may aff'ect cigar sales at this time, according to the Institute, are: Ship- ments to foreign ports for men in the armed forces, not covered by revenue stamp data; relocation of large grouj)s of men in war services; reorganization within the industry, involving elimination of less pop- ular brands of cigars to increase efficiency; overstock- ing by wholesalers in anticipation of higher taxes ; de- cline in smnmer resort trade because of uncertainty regarding the amount of sunnner patronage. There is disagreement over the extent to which these five factors influence wholesale cigar volume, but the opinion seems to be unanimous that labor shortages have made it im- possible, at least temporarily, for production to keej) l)ace with the growing demand for cigars. HILE cigar manufacturers generally are not liopeful, it is most difficult for us, knowing what has frequently happened to acts, laws and reconnnendations as framed in connnittee, to believe that the increases in cigar, tobacco and cigarette Federal excise taxes voted by the House Ways and Means Connnittee, calculated to boost the tax bill of tobacco smokers to the tune of $1()7,U()(),()0(), will pass unmodified. Here are the highlights: Cigarettes, tax increased from a flat rate of $3.25 a thousand to $3.50 ; estimated to produce $65,500,000 additional revenue; Treasury had asked for an increase of $188,600,000. Cigars, graduated scale of rates increased to $2.50 a thousand on those retailing at not more than two and one-half cents to $35.00 a thousand on those costing- thirty cents or more; estimated to yield $15,800,000; Treasury program called for an additional $13,100,000. Comparison of present tax and the proposed tax is given in a table on another page of this issue of The Tobacco Wokld. Smoking tobacco, rate increased from eighteen cents to twenty-four cents a pound ; estimated to yield $18,000,0(30; Treasury had asked a thirty-six- cent rate to produce $26,800,000. Cigarette papers and tubes, tax of one-half cent for each package of twenty- Mve papers or tubes; estimated yield, $7,800,UUU, in accord with the Treasury reconnnendation. T was probably Stanley Walker, himself a • « _ _ pipe smoker who can be thought of as a con- vert to the cigar more readily than as aban- doning the taxicab for the privately owned automobile, who wrote that ''Boom in Cigars'' edi- torial in the New York Herald Tribune of June 15th. The Cigar Institute of America, which, as its name might suggest, is more than a little interested in the subject of cigars, presents figures to show that cigar smoking in this country has increased tremendously over the last year, says the editorial. Even in some of the more expensive grades the increase has been more than 60 per cent. Much of this increase, as any amateur trend finder might guess, may be attributed to the wide spread of regular employment, particularly in the war industries. If this trend holds up — and signs indicate that it probably will — we shall see not only the rebirth of a great industry but the recapturing of what for a time seemed to be a vanishing art, or, at any rate a lost pleasure. ▲ HERE was a long period, beginning roughly with the end of the last war, when it seemed that only a few die-hards would be left to keep cigar smoking alive. Few of our men of great wealth tried to emulate the late J. P. Morgan in smoking fat, rich and impressive cigars. True, some of our leaders of thought stuck to cigars — Al Smith, H. L. Mencken and Bob Davis innnediately come to mind — but they seemed to have little influence on the habits of the younger generation. HE cartoonists, also, played their part in the decline of the cigar. They would put a big cigar in the mouth of the barrel-bellied mo- nopolist, obviously a predatory rascal, and the cigar was always the badge of the scheming politician (that smoke that was referred to in the ''little smoke- filled room'' where great political decisions were made always came from cigars). There is much psychology involved here. It is said, and perhaps it is a provable fact, that two famous individuals have often been photographed with cigars. Their names are Winston Churchill and Leon Henderson. If the trend continues, cigars may revive the good things said about them by such connoisseurs as Bismarck, Kipling and Sir James M. Barrie. I he TOBACCO WORLD (est. 1881) is published by Tobacco World Corporation; Hobart B. Hankins, President and Treasurer; B. S. Phillips, Vice-Presidtnt; John Cleary, Secretary. Office, 236 Chestnut Street, Philadelphia, Pa. Issued monthly. Subscriptions, available only to those engaged in the tobacco industry or trade, $1.00 a year, 15 cents a copy; foreign, $1.75 a year. Entered as second-class mail matter, December 22, 1909, at the Post Office, Philadelphia, Pa., uader the Act of March 3, 1879. Cigars Decline First Time in 18 Months There Were Increases, However, In Classes B, C and D; and Cigarettes Gained Nearly 600,000,000 in May ROPS in Class A and Class E cigars (mostly, of course, in tlie former, whicli re])resented 88.77 per cent, of the montli's total last year and 87.74 per cent, this year) resulted in a de- cline in production of cigars of all classes in May. Losses were also recorded in the output of little cigars, snuff, chewing and smoking tobacco. Cigarettes and large cigarettes registered gains. These were the high- lights of May production, according to the comparative data of tax-paid tobacco products based on May sales of revenue stamps and reported in the Supplement to the Tobacco Barometer of the Tobacco Merchants As- sociation of the United States. The following report covers U. S. products only. Cigars of all classes totaled 457,767,155, as com- pai-ed to 475,067,340, a decrease of 17,300,185, or 3.64 per cent. Class A and Class E cigars combined totaled 401,861,635, as compared to 422,056,060, a drop of 20,194,125, or 4.78 per cent. The other three classes combined (B, C and D) totaled 56,105,480, as compared to 53,011,280, an increase of 3,094,200, or 5.84 per cent. Class A cigars alone totaled 401,630,280, as com- pared to 421,720,530, a decrease of 20,090,250, or 4.76 per cent. Class B cigars totaled 3,527,645, as compared to 3,522,090, a gain of 5,555, or 0.16 per cent. Class C cigars totaled 48,680,705, as compared to 46,026,830, a rise of 2,653,875, or 5.77 per cent. Class D cigars totaled 3,697,170, as compared to 3,462,360, an advance of 234,810, or 6.78 per cent. Class E cigars totaled 231,355, as compared to 335,530, a decline of 104,175, or 31.05 per cent. Little cigars totaled 9,021,000, as compared to 11,605,133, a decrease of 2,584,133, or 22.27 per cent. Cigarettes totaled 18,455,318,320, as compared to 17,858,111,310, a gain of 597,207,010, or 3.34 per cent. Large cigarettes totaled 178,500, as compared to 156,015, an increase of 22,485, or 14.41 per cent. Snuff totaled 3,224,368 pounds, as compared to 3,609,796, a drop of 385,428, or 10.68 per cent. Chewing and smoking tobacco totaled 21,956,402 l)ounds, as compared to 25,621,949, a decline of 3,665,- 547, or 14.31 per cent. As an explanation of the first break in an eighteen- month upward trend, the Cigar Institute of America states that the Nation's cigar boom has apparently collided with labor shortages within the industry which created inability to fill wholesalers' orders. The comparative figures follow: Cigars Increase 8.44% in 11 Months Cigarettes Gain Nearly 15 Per Cent; Advances Reduced, However, by Labor Shortage and other Wartime Factors ESPITE a slackening in May, which reduced output in Class A and Class E cigars, little KjifiyUihy oJiuii, Aliening ana oiiiuKiiig luuaCCO, production in the first eleven months of the 1942 fiscal year continued to top that in the correspond- ing period of the 1941 fiscal year throughout all the classifications of tobacco products with the exception of little cigars and chewing and smoking tobacco. Such is the favorable status revealed in the com- parative data of tax-paid tobacco products based on eleven months' sales of revenue stamps, as reported in the Supplement to the Tobacco Barometer of the Tobacco Merchants Association of the United States. Figures in the following transcription of that report cover United States production only. Cigars of all classes totaled 5,475,052,772, as com- pared to 5,049,019,289, an increase of 426,033,483, or 8.44 per cent. Class A cigars totaled 4,870,832,190, as compared to 4,497,035,565, a gain of 373,796,625, or 8.31 per cent. Class B cigars totaled 43,717,525, as compared to 38,720,680, a rise of 4,996,845, or 12.9 per cent. Class C cigars totaled 516,642,254, as compared to 473,513,158, an advance of 43,129,096, or 9.11 per cent. Class D cigars totaled 39,192,848, as compared to 35,712,215, an increase of 3,480,633, or 9.75 per cent. Class E Cigars totaled 4,667,955, as compared to 4,037,671, a gain of 630,284, or 15.61 per cent. Little cigars totaled 129,258,905, as compared to 141,069,345, a decline of 11,810,440, or 8.37 per cent. Cigarettes totaled 196,897,007,805, as compared to 171,244,341,563, an increase of 25,652,666,242, or 14.98 per cent. Large cigarettes totaled 1,827,347, as compared to 1,431,941, a gain of 395,406, or 27.61 per cent. Snuff totaled 38,093,793 pounds, as compared to 35,400,896, an advance of 2,692,897 pounds, or 7.61 per cent. Chewing and smoking tobacco totaled 265,068,330 pounds, as compared to 280,354,978, a drop of 15,286,- 648 pounds, or 5.45 per cent. Slowing up of cigar sales in May, which reduced the percentage of gain for the fiscal year to date, is attributed by the Cigar Institute of America to a com- bination of causes : labor shortage, shipping difficulties between Cuba and U. S., shipments to service men in foreign ports, overstocking by w^holesalers, and decline in summer resort trade. Following are the comparative figures; Product Cigars : Class A — United States Philippine Islands . . . May, 1942 401,630,280 + + + + + Increase oi Quantity 20,090,250 12,887,010 32,977,260 • Decrease Per Cent. 4.76 • • • • Total Puerto Rico 401,630,280 (a) 7.59 Class B— United States Philippine Islands . . . 3,527,645 5,555 2,350 3,205 0.16 • • • • Total Puerto Rico 3,527,645 (a) 0.09 Class C — United States Philippine Islands . . . 48,680,705 2,653,875 29,075 2,624,800 5.77 • • • • Total Puerto Rico 48,680,705 (a) 5.70 Class D— United States Philippine Islands . . . 3,697,170 234,810 510 6.78 • • • • Total Puerto Rico 3,697,170 (a) + 234,300 6.77 Class E — United States Philippine Islands . . . 231,355 — 104,175 1,600 105,775 31.05 • • • • Total Puerto Rico 231,355 (a) 31.38 Product May, 1942 Total All Classes: United States 457,767,155 Philippine Islands ... Grand Total 457,767,155 Puerto Rico (a) Little Cigars: All United States ... 9,021,000 Cigarettes: United States 18,455,318,320 Philippine Islands ... Total 18,455,318,320 Puerto Rico (a) Large Cigarettes: United States 178,500 Philippine Islands ... Total 178,500 Puerto Rico (a) Snuff (lbs.) : ~ All United States ... 3,224,368 Tobacco (Chewing and Smoking) lbs. : United States 21,956,402 Philippine Islands ... Total 21,956,402 (a) No statistics for May, 1942, on tax- Kico available at this time. Source: Comparative data of May tax Internal Revenue Bureau. — Increase oi Quantity 17,300,185 12,920,545 30,220,730 • Decrease Per Cent. 3.64 • • • • 6.19 — 2,584,133 597,207,010 6,400 597,200,610 22.27 + 3.34 • • • • + 3.34 + 22,485 14.41 • • • • + 22,485 14.41 385,428 3,665,547 10.68 — 14.31 • • • • — 3,665,547 14.31 paid products from Puerto ■paid products released by The Tobacco World m # 1st 11 Mos. Product Fiscal Yr. 1942 Cigars : ' Class A — United States 4.870.832,190 + Philippine Islands . . . 93,577,275 — Total 4,964,409,465 + Puerto Rico (a) Class B— United States 43,717,525 + Philippine Islands . . . 65,590 — Total 43,783,115 + Puerto Rico (a) Class C — United States 516,642,254 + Philippine Islands . . . 217,835 — Total 516,860,089 + Puerto Rico (a) Class D— United States 39,192,848 + Philippine Islands . . . 38,400 — Total 39,231,248 + Puerto Rico (a) Class E — United States 4,667,955 + Philippine Islands . . . 58,680 — Total 4,726,635 + Puerto Rico (a) July, 1^42 Increase or Decrease Quantity Per Cent. 373,796,625 65,749,760 8.31 a ■ • • 308,046,865 6.62 4,996,845 96,816 12.93 4,900,029 12.60 43,129,096 154,912 9.11 42,974,184 9.07 3,480,633 32,575 9.75 3,448,058 9.64 630,284 221,705 15.61 • • • • 408,579 9.46 1st 11 Mos. Increase or Decrease Product Fiscal Yr. 1942 Quantity Per Cent Total All Classes: United States 5,475,052,772 + 426,033,483 8.44 Philippine Islands ... 93,957,780 — 66,255,768 Grand Total 5,569,010,552 -f 359,777,715 6^ Puerto Rico (a) Little Cigars: All United States ... 129,258,905 — 11,810,440 8.37 Cigarettes: United States 196,897,007,805 +25,652,666,242 14.98 Philippine Islands ... 80,220 — 184,722 Total 196,897,088,025 +25,652,481,520 14.98 Puerto Rico (a) Large Cigarettes: United States 1,827,347 + 395,406 27.61 Philippine Islands ... 520 — 260 Total 1,827,867 + 395,146 27.58 Puerto Rico (a) Snuff (lbs.): All United States ... 38,093,793 + 2,692,897 7.61 Tobacco (Chewing and Smoking) lbs. : United States 265,068,330 — 15,286,648 5.45 Philippine Islands ... 26 + 14 .... Total 265,068,356 — 15,286,634 5.45 ♦Compiled from comparative data of tax-paid products released monthly by Internal Revenue Bureau. (a) Omitted due to unavailability at this time of the May, 1942, Puerto Rican data. 5 1941 Crop Down in Volume, Up in Price ALES of the 1941 crop of dark air-cured to- bacco, as i'ei)orted by the ITnited States De- j)artinent of A^i»'riculture, sliowed a 25 per cent, decrease from 1940 sales and a 52 per cent, increase in the average price received bv growers. In the 1941-42 season, sales totaled 30,880,834 pounds and averaged $12.09 per hundred pounds, as compared with 1940 crop sales of 41,305,722 pounds at an average of $7.95 per hundred. Total value to growers for 1941 sales was $3,735,006 — a 14 per cent, increase over the value of the larger 1940 crop. The 1941-42 marketing season for dark air-cured tobacco opened on November 25, and the last market closed on February 27. Eight markets in Kentucky, Tennessee and Virginia operated with six sets of buyers on twenty-tliree sales floors. Fifty per cent, of the season's crop passed over the auction floors in January at an average of $12.39 per hundred, the high- est monthly average reported for the season. January sales last year represented over 62 per cent, of the 1940 crop, which also sold at the highest monthly average for that season — $8.13. Hig-her prices paid for the 1941 crop are attributed to several factors — the smaller crop resulting from re- duced acreage as enforced by marketing* quotas; better quality of the offerings ; greater demand for these types as a result of increased consumption of chewing to- bacco for which dark air-cured types are used; and the higher advances paid by the associations. The bulk of the dark air-cured crop — over twenty- seven million pounds, or 89 per cent, of the total — was sold in Kentucky. The remaining 11 per cent, was marketed in Indiana, Tennessee and Virginia. Asso- ciation receipts totaled over three and one-half million pounds, representing about 11.8 per cent, of season's sales. In the 1940-41 season, the Associations received nearly nine million pounds — about 21.5 per cent, of the crop. Official inspection was in effect on all the dark air-cured auction markets of types 35 and 36 in the 1941-42 marketing season, and all tobacco sold on these markets, which represented 92V2 per cent, of total sales, was officially graded. The remaining ly^ per cent, included sales of sun-cured in Virginia, and sales of One Sucker in Indiana outside regular auction channels. Type 35 — One Sucker tobacco markets opened for the 1941-42 season on November 25 and completed sales on February 12. On the four auction markets in Ken- tucky and Tennessee, sales totaled over fifteen million pounds and averaged $11.63 per hundred. In addition to the auction sales, about 157 thousand pounds were sold at an average of $9.73 outside auction channels, bringing total sales of the 1941 crop to about fifteen and one-half million pounds with an average of $11.61 per hundred. Last season total One Sucker sales were reported as about twenty and three-quarter million pounds at an average of $8.01. Poundage in 1941 shows a decrease of 25.5 per cent, from the previous year's crop, but the value to growers showed an increase of 7.8 per cent. The 1941 average price was $3.60 higher than that reported for 1940, and the highest since 1936. Volume of sales was about equal in December and January of the 1941-42 season when the bulk of the crop was sold, while in the previous season January sales represented nearly three times the volume of December sales. Averages on individual markets ranged from $9.79 to $12.15 i)er hundred. All type 35 markets were designated for inspection beginning with the 1941 season. The Eastern Dark-fired Tobacco Growers' Asso- ciation operated on all One Sucker markets and re- ceived 1,592,362 pounds, or about 10 per cent, of the total 1941 crop marketings. In the previous season, Association receipts totaled around four and one-lialf million pounds, representing about 22 per cent, of 1940 sales. Average prices by grades showed increases over 1940 ranging up to $4.50 per hundred. Heavy leaf prices were from $1.50 to $3.50 per hundred higher, and tips from $1.25 to $1.75 higher. Thin leaf and lugs showed gains ranging from $1.75 to $2.25. Indi- vidual lots sold from $3 for crude nondescript to $28 for choice quality wrappers. The 1941 crop was very desirable from the standpoint of quality and color, and contained an unusually large volume of wrappers and a greater proportion of better quality grades. The bulk of sales was made up of fair and good (luality heavy leaf and low to good quality thin leaf and lugs. Heavy leaf and lugs predominated in the season's offerings, with tips and nondescript showing the least volume. Type 36— Sales of Green River tobacco of the 1941 crop totaled over thirteen million pounds, a decrease of 23.7 per cent, from 1940 crop sales. Returns to growers for the 1941 season showed an increase of 16.9 per cent. The 1941 average price was $4.06 higher tlian the 1940 crop average, and the highest since 1936. Tlie Green River markets opened on November 27 and final sales were held on February 20. Largest volume of sales were reported for January when nearlv 53 per cent, of the crop sold at $11.85 per hundred, the highest monthly average for the season. In the previous sea- son, January marketings represented over 58 per cent, of the croi). Averages by individual mai'kets raiiged from $11.45 to $12.05. All markets in this type were officially graded. The Stemming District Tobacco Association re- ceived 2,033,096 pounds of the 1941 crop, or over 15 per cent, of total sales. In 1940-41, Association re- ceipts totaled over four million pounds, or about 25 per cent, of the entire crop. Average prices of heavy leaf showed increases from $2.25 to $5 per hundred over last vear. Thin leaf gains ranged from $2 to $4, and lugs from $1.75 to $3.25. The tobacco sold consisted mainlv of fair and good quality leaf and low to good quality'lugs. Better (lualities of leaf and lugs and a greater ])roportion of wrappers were offered, as compared with last season. Type 37— The Virginia sun-cured mai'ket at Rich- mond, Va., opened for the 1941 season on December 2, and completed sales on February 27. Sales totaled a little over two million pounds, a deci-ease of about 31 per cent, from 1940 sales, but the value of the crop to growers showed an increase of 32 per cent. The aver- age price of $17.96 was $8.64 higher than the 1940 average of $9.32 per hundred, and tlie highest reported since 1921. Largest volume of sales was in January in both seasons, 53 per cent, in 1941 and 66 per cent. Ill 1940. No tobacco was graded in the type according to United States standard grades. The Tobacco World • • STOPS GASH SALES TO RETAILERS The United States Tobacco Company, on June 15, issued the following letter to the tobacco trade : ^*We are pleased to advise you that on June 1, 1942, this Company discontinued the practice by its representatives of making cash sales from their cars to retail dealers. **This important change in one of our marketing methods was made by us in order that we might qual- ify, under the rulings of the Office of Price Adminis- tration, solely in the capacity of producers and not also as wholesalers. We believe this is the right way for a manufacturer to function in his sales activities and we are confiduiit it will prove to be of material benefit to our jobbing customers as well as ourselves. '^In all other respects, except the making of cash sales from cars, our representatives will operate as heretofore, by soliciting orders on our brands for the account of distributors, by placing of advertising, by brand-building activities of various kinds including consumer contacts, and by rendering many other im- portant services to you and your trade in the promo- tion and marketing of our Scotch Snutfs, Moist Snuffs and Chewing Tobaccos, Smoking Tobaccos, Zig Zag Cigarette Papers, and Dill's Pipe Cleaners. ^^When soliciting and obtaining signed orders from the retail trade it will be for the account of the distributor through whom the retailer prefers the mer- chandise to be delivered and invoiced. Such orders will be sold at our list price, subject to the terms and prevailing discount allowed by the distributor to that retailer at the time of sale, and to the distributors' acceptance and for delivery on the next regular deliv- ery-service date. ^^We appreciate that this change is quite a de- parture from established practice. In making it work, we shall strive to be of the greatest possible service to you, and we hope, in turn, to have your wholehearted cooperation. J y GALA ** CHESTERFIELD TIME M They had a gala time when WBZ, Boston, and WBZA, Springfield, joined the NBC Red Network on June 15th. The city of the bean and cod was host to Fred Waring and his '^Chesterfield Time'' from June 15th to June 19th, when Waring originated his two daily programs from the grand ballroom of the Hotel Statler, Boston. The National Broadcasting Company sent Court- ney Snell, engineer in charge of the Waring programs, and William Wilgus, production director, to handle the Waring broadcasts from Boston. This was only one of the several events that took place during the week that WBZ- WBZA, owned and operated by Westinghouse, went over to the NBC Red Network. The Boston Globe issued a special magazine supplement in honor of the occasion and there were many civic tributes to these two pioneer radio stations. Both are of 50,000 watts power. INDEX OF OPA AND WPB ORDERS Official texts of over 600 OPA and WPB price schedules, limitation orders, allocation rulings, pref- erence ratings, amendments and interpretations have just been made available by the N. Y. Journal of Com- merce for distribution among the nation's merchants and manufacturers. A Price and Priority Index of all existing government regulations covering a wide product range from acetone to zinc has been compiled July, 1942 LOkl LLARD'S POPULAR LEADERS Something NEW* has been added! It's the new Old Gold— enriched with a rare imported tobacco— so now it's better than ever! Get more pleasure from your Old Gold now that something new has been added. i|c NEW— A priiMi importMl tobacco, from tho •astern ModMorranoan— a tobacco whose smcHI oromatic leaves impart new life and zest to the famous Old Gold blend! So every moment you tpmnd with Old Gold will b» even more olmatant than b»iorm. Q:£oTitia/ui/5\"ff ■•'•■■■: , 580,386.28 649,763.32 1 obacco, chewing and smoking 3,952,162.41 4,613,207.82 Cigarette papers, tubes and leaf dealer penalties 176,975.47 139,666.31 CIGAR BOXES Tel. Algonquin 4-9532 tflft^^gPSf^ Established 1875 ••f-641 KASTIT-aiVr. 14 TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES *^ JESSE A. BLOCH, Wheeling, VV. Va President WILLIAM BEST, New York, N. Y Chairman Executive Committee L.EOKGE VV. HILL. New York. N. Y Vice President LiEOKGE H. HUMMEL. New York, N. Y Vice-President S. CLAY WILLIAMS. Winston-Salem, N. C Vice-Pres dent JULIUS LICHTENSTEIN. New York, N. Y Vice-Pres dent ASA LEMLEIN. New York, N. Y Treasurer CHARLES DUSHKIND, New York, N. Y Counsel and Managing Director Headquarters. 341 Madison Ave.. New York City CIGAR INSTITUTE OF AMERICA ALBERT H. GREGG President EVERETT MEYER Vice-President D. EMIL KLEIN ..Treasurer SAMUEL BLUMBERG '." Secretary II. W. McIIOSE Director of Publicity Headquarters, 630 Fifth Ave., New York City THE NATIONAL ASSOCIATION OF TOBACCO TMCT-OTDT T'T'/-M-> C T\Tr^ J-»XO X AViXJ *_> X V^AVO, Xl.\»^. FRED W. WINTER Chairman of the Board EDWARD GRAUER President J. RENZ EDWARDS Treasurer JOSEPH KOLODNY, 200 5th Ave., New York, N. Y Executive' Secretary NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS BEN L. LASCHOW, 862 East Fifteenth St., Brooklyn, N. Y President R. L. McCORMICK, 52 Klein Ave., Trenton, N. J First Vice-President W. H. KOCH. 1404 Mt. Royal Ave., Baltimore, Md Second Vice-President ALBERT FREEMAN, 25 West Broadway, New York, N. Y T .Treasure! RETAIL TOBACCO DEALERS OF AMERICA, INC. ERIC CALAMIA, 233 Broadway. New York, N. Y President CLIFFORD M. DAWSON Treasurer MALCOLM FLEISHER Secretarv SEIGFRIED F. HARTMAN .'.■.'.'.■.'.'.■.■.".■ .■.'.■..Counsel CIGAR MANUFACTURERS ASSOCIATION OF AMERICA. INC., 200 Fifth Ave., New York, N. Y. ALVARO M. GARCIA President WALTER E. POPPER Treasurer SAMUEL BLUMBERG ••••••..•: l ::: General Counsel Executive Committee— Alvaro M. Garcia (Ex-officio), Thomas C. Breen, Harley W Jefferson, D. Emil Klein, Walter E. Popper, Harry C. Carr, and Arthur A Schwarz. THE YORK COUNTY CIGAR MANUFACTURERS ASSOCIATION CHARLES STUMP, Red Lion, Pa President ARTHUR McGUIGAN, Red Lion, Pa '. Vice-Pres dent RUSSELL S. STINE. Red Lion, Pa . SecSlrv A. S. ZIEGLER, Red Lion, Pa i."....".". i.': .■;.■.■ ."Trel surer FLORIDA CIGAR MANUFACTURERS ASSOCIATION ARMANDO RODRIGUEZ PresiM^^nf FRANCISCO GONZALEZ "vic^i Pre? dent JOHN LEVY ;.; ;. Trlfsurei FRANCIS AL SACK, Tampa, Fla ■■.*'/. V. *.'.'.*.'.■. V. V.'.'. V.'.Se! re "ary INDEPENDENT RETAIL TOBACCONISTS' ASSOCIATION NAT SCHULTZ President BERNARD ARBITAL First "vice-Pres ent IRVING MALITZKY .■.■.■.■.■.■■.■.■'.■ "Third Vce-Kes^c^e^^^^ 51'^\^'l''n#^'?.%TC • • • • • • • ^ i"' "^'-l Seer" ta"y ALEXANDER DAVIS Treasurer BERNARD BERNSTEIN, 42 Broadway, New York .'n.^Y. ■■.■■.■.■.;".■.■.■.■.■.■.■. ".Secretary TOBACCO SALESMEN'S ASSOCIATION OF AMERICA, INC VICTOR KORMAN President CHAS. B. KIRWIN Trllsurer LEO RIEDERS, 604 West 162nd Street, New York, N. Y. ..■.*.**.'.■.'.*■.■ Secretary * Manufactured Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue based on manufacturers' returns of production) Month of March Increase or Decrease Product 1942 Quantity Per Cent. ;;j"K 4,444,542 -f 379,217 9.33 Iwist 528,145 + 60,454 12.93 iMne-cut Chcwm^ 411,274 + 21,914 5 63 Scrap ChewinR 4,116,850 + 731,470 21.61 Smoknig 15,239,552 — 1,218,754 7.41 ^""ft 3,915,518 + 611,130 18.49 Total 28,655,881 + 585,431 2.09 Three Months Ending March 31 Increase or Decrease Product 1942 Quantity Per Cent. ?>F 12,186,165 + 490,955 4.20 \y^^^ •••• 1,493,163 H- 107,196 1.17^ I;ine-cut Chewmff 1,184,451 + 13,375 1.14 Scrap Chewing 11.201,630 + '^U,2>Z1 8.04 Smokmg 44,083,678 — 3,844,860 8.02 ^""ff 10,943,463 + 1,116,905 11.37 Total 81,092,550 — 1,283,092 1.56 ♦The production figures are in pounds, and are subject to revision until pubhshed m the annual report of the Commissioner of Internal Revenue. The Tobacco World The Safety Match— As Made In U. S. A.— By Independence • IT'S A LONG, long way to Main Street — from where MacArthur's men are assem- bled 6000 miles down under. But there are touches of home all around — books, candy, cigarettes in the day room. Even in the trenches there's the latest snapshot of Mom and the best girl. The light is from home, too. Never has an American army been so well or so fully equipped as this great new 1942 army of ours. The little things are as thought out as the big things. The match chosen to serve our fighting forces, for instance, is a made-in-U. S. A. safety match — Indepen- dence Safety Matches in the familiar red white and blue package. Keeping the army supplied with the equip- ment that insures their force and efficiency is the No. I responsibility of American in- dustry today. That is why our fighting forces will not lack Independence Safety Matches protected in the staunch wooden box that guarantees strong, sure light and flame — any time, in any climate. Light from home for them, we know, is your wish and our duty. To multiply one sale into many, display the new red, white and blue package of individual boxes. An ideal unit for home and office. Insist on "Independence" when ordering from your jobber. 1 . The head is hard, ac- curately shaped, uni- form. In full flame in one second. Doesn't chip or crush when struck. 3. The stick is square, which means fire rapidly feeds into a strong, ef- fective flame. Sturdy — made of clean hardwood. 3. The head is out liefore the fire reaches the end of the stick. That tells you there will be no dangerous afterglow. The Match Box — As Made In U. S. A.— By Independence 4. Outer box is made of wood. In Univ. of Min- nesota tests, it supported 53.6 lbs. without weaken- ing or losmg shape. S. Wood outer holds inner box snugly. Try above test. Pull halfway out ; hold downward ; shake. It remains secure. 6. Inside box is scored with light perforation on sides and bottom. Can be conveniently torn in two for use on ash trays. DIVISION OF BERST-FORSTER-DIXFIELD COMfANY • NEW YORK CITY • MADE IN U.S.A. ^^u t>s- LUCKY STRIKE MEANS FINE TOBACCOr One of a series of paintings of the tobacco country by America's foremost artists "^^'^l^vc^i^^^ ' •^'**V^''^jf«^"-:f^^ji^^^- 7 ▲ Next stop — the tobacco auction. Painted from life on a Carolina farm by Ernest Fiene Why we paid 24%* more in KInston, N. C, for fine, mild tobacco like this TOBACCO i!5 sold at auction, and if you want the finer, milder leaf you've got to pay the price to get it. Year in and year out, the makers of Luckies par the price. For example: In Kinston, N. C, at auctions of the 1939 crop, we paid 24% more — yes, 24% above the average market price — to get the kind of leaf that just naturallv makes a finer cigarette. rhis was in no way unusual. We paid well above the average market price in 108 tobacco markets that season. And that 1939 crop, properly aged, mellowed, and blended with other fine crops, is in the Luckies you buy across your retail counter today. To independent tobacco experts, Lucky Strike means fine to- bacco. With these experts— auctioneers, buyers and warehouse- men— with these men who know tobacco best, it's Luckies 2 to 1. They know that in a cigarette, it's the tobacco that counts . . . and the finer, milder leaf is in Luckies. Why not remember that, and act on it, next time you buy cigarettes? *24% more than the average market price reported by U. S. Department of ESTABLISHED IS8I # "*"t iMf. !•«• Amrmar. . :i>«s 11. t vai«aAf Agricullun With men who know tobacco best-it's Luckies 2 to 1 LIBRARY RECEIVED AUG 6- 1942 1942 CIGARS NEARLY 3,000,000,000, CIGARETTES 109,000,000,000, IN FIRST SIX MONTHS OF '42 With cigars reaching a 13-year high in June, production of cigars in the first six months of 1942 attained a total of 2,883,- 501,000, as compared to 2,663,293,000 in the same period last year. This was an increase of 220,208,000, or 8.27 per cent. In the same period, ciga- rette production totaled 108,985,521,550, as compared to 98,514,605,350. This was a gain of 10,470,916,200, or 10.63 per cent. i •Momnrw**'^ \ KEEP 'EM SMOKIN' Our fighting men rate the best . • . • See that they get plenty of milder cooler-smok- ing Chesterfields. Everybody who smokes 'em likes 'em. i1 THEY TREAT YOU RIGHT . . . They keep you happy because they're Milder, . . they let you know how good a cigarette can be because they Taste Better, You'll like them these hot, days because Chesterfields smoke Cooler, TODAY'S MILDER BETTER-TASTING CIGARETTE ^ P4] ItQ. •c^. *^*r l-U. ly m t** ''"CO, ^t^ Copyright 194:. Liccftt & Myers Tobacco Co. HoBART B. Hankins — EditoT Business Manager — B. S. Phillips THE TOBACCO WORLD Vol. 62 AUGUST, 1942 UNE deliveries of cigars to wholesalers showed an increase of more than 53,500,000, or more than 11 per cent, over the same month in 1941, reaching a 13-year high of 532,390,210, accord- ing to the Cigar Institute's monthly analysis based on Internal Revenue figures. More than 6,000,000,000 cigars were sold in the fiscal year ended June 30, a rise of nearly 9 per cent, above the 1941 figure of more than 5,500,000,000. The biggest increase in June was for Class E cigars. They more than doubled. Class C cigars rose 22 per cent. Increased consumer demand is primarily responsible for this gain, the Institute re- ports, since this class has continued to increase, even in May when labor shortages caused others to drop. The same is true to a lesser degree of Class D cigars, which went up 13 per cent. Even Class A cigars, which are greatly afi'ected by scarcity of machine operators, gained 10 per cent. The only decline was a 5 per cent, drop in B. As to the permanence of the upper trend, the Institute cites the 1942 fiscal year gain of approxi- mately 9 per cent., which is roughly double the gain of 4.4 per cent, for 1941, and states that cigar consump- tion may be expected to increase as long as production and promotion problems can be solved. No. 8 IGAR makers will receive a minimum wage of 40 cents an hour and handlers and stemmers of cigar leaf tobacco a 35-cent minimum under a wage order signed by L. Metcalfe Walling, administrator of the Wage and Hour Division of the U. 8. Department of Labor. He also signed a wage order establishing 40 cents an hour as the mininmm rate for the cigarette and tobacco industry. Both wage orders are effective August 10, 1942. They were re- ported as based on the reconnnendations of special in- dustry connnittees. PPROXIMATELY 45,000 cigar makers and otlier cigar factory workers come under the 40-cent mininmm. Of this number, about 17,- 000 will receive wage increases. Some 18,000 workers are engaged in handling cigar leaf tobacco and about 8000 of them now are earning less than 35 cents. This 35-cent mininmm will apply to all workers en- gaged in preparatory processing of cigar leaf tobacco, including tobacco stennning, whether employed in deal- ers' establislnnents or cigar factories. For the purpose of the order, the term ''cigar industry'' means the manufacture of cigars from any types of tobacco; and the preparation or marketing (including wholesaling) of cigar types of leaf tobacco (as defined by the Bureau of Agricultural Economics of the IT. S. Department of Agriculture) and the scrap tobacco therefrom for use in the manufacture of cigars and other tobacco products. Y the term ''cigar" is meant all types of cigars, including cheroots, stogies and little cigars. The manufacture of cigars from non-cigar types of leaf tobacco and the scrap tobacco tlierefrom includes the preliminary processing of such tobacco which is performed in the manufacturing plant as an integral part of the manufacturing operation. The term "preparation" includes all operations in- volved in making cigar leaf tobacco and scrap tobacco therefrom suitable for use in the manufacture of cigars, whether performed by employes of warehouse- men, manufacturers, leaf dealers, or others. It in- cludes, but not by way of limitation, the operations of grading, sorting, packing, sweating, fermenting, stem- ming, and conditioning. It does not include, however, such preliminary processing of cigar types of tobacco or scrap tobacco therefrom as is performed in a manu- facturing plant as an integral part of the manufactur- ing operations attending the production of tobacco products other than cigars, nor does it include opera- lions performed by a farmer or on a farm as an inci- dent to or in conjunction with farming operations. STABLISHMENT of a 40-cent minimum wage for the manufacture of cigarettes, snuff, chew- ing tobacco and smoking tobacco will increase the wages of about 5000 employes in tobacco manufacturing plants and about 40,000 workers en- gaged hi leaf processing. About half of those workers who will receive wage increases are employed in North Carolina, most of the remainder in Virginia and Ken- tucky. The manufacture of cigarettes, snuff, chewing tobacco, and smoking tobacco, from cigar types of leaf tobacco and scrap tobacco therefrom includes the pre- liminary processing of such tobacco which is per- formed at the manufacturing plant as an integral part of the manufacturing operation. The term "prepara- tion" includes all operations involved in making non- cigar leaf tobacco and the scrap tobacco therefrom suitable for sale or for use in the manufacture of all types of tobacco products including cigars whether performed by employes of warehousemen, manufac- turers, leaf dealers, or others. It does not include sales operations that are customarily performed on the sales floor of loose leaf tobacco auction warehouses or the di- rect loading of tobacco off the floor of such warehouses for shipment. It includes the production of Black Fat, Water Baler, and Dark African. It includes, but not by way of limitation, the operations of grading, sort- ing, conditioning, redrying, stemming, packing and storing. It does not include, however, such prelimi- nary processing of non-cigar types of tobacco and scrap tobacco therefrom as is performed in the manu- facturing plant as an integral part of the manufactur- ing operations attending the production of cigars. 'Ihe TOBACCO WORLD (est. 1881) is published by Tobacco World Corporation; Hobart B. Hankins, President and Treasurer; B. S. Phillips, Vice-President; John Cleary Secretary. Office, 236 Chestnut Street, Philadelphia, Pa. Issued monthly. Subscriptions, available only to those engaged in the tobacco industry or trade $1 00 a year' 15 cents a copy; foreign, $1.75 a year. Entered as second-class mail matter. December 22. 1909, at the Post Office, Philadelphia, Pa., usder the Act of March 3 1879 Cigars Break 13- Year Record in June Increase for 'Month More than Made Up for Slight Decline Due to Labor Lack in May; Class E Cigars Up 112.5 P. C. LTj sifi'ns are siibstaiitinllv nliis. with tlio two exceptions of little cigars and tobacco (chew- ing and smoking) in the report of business for June this year as compared to the same month last year, as reflected in the sales of revenue stamps, it is disclosed in the Supplement to the Tobacco Barom- eter of the Tobacco Merchants Association of the United States. The increases range from 8 per cent, for cigarettes up to 112.5 par cent, for Class E cigars. Snulf dropped 6/lOths of 1 per cent, and little cigars 11.73 per cent. In the following analysis, the figures refer to U. S. products only. Philippine Islands re- turns are out, as they have been all year to date, and the June, 1942, statistics on tax-paid products from Pueito Rico are unavailable at this time. Cigars of all classes totaled 532,390,210, as com- pared to 478,802,003, a gain of 53,588,207, or 11.19 per cent. Class A cigars totaled 475,960,780, as compared to 431,470,680, a rise of 44,490,100, or 10.31 per cent. Class B cigars totaled 3,852,805, as compared to 4,038,760, a decline of 185,955, or 4.6 per cent. Class C cigars totaled 48,429,940, as compared to 39,836,815, an advance of 8,593,125, or 21.57 per cent. Class D cigars totaled 3,620,485, as compared to 3,208,295, a clhnb of 412,550, or 12.86 per cent. Product Cigars: Class A — United States Philippine Islands . . . June, 1942 475,960.780 + + + + + + + + Increase or Quantity 44,490,100 18,887,555 25,602,545 Decrease Per Cent. 10.31 Total Puerto Rico 475,960,780 (a) 5.68 Class B— United States Philippine Islands . . . 3,852,805 185,955 49,300 4.60 Total Puerto Rico 3,852,805 (a) 235,255 5.75 Class C — United States Philippine Islands . . . 48,429,940 8,593,125 21,575 8,571,550 21.57 • • • • Total Puerto Rico 48,429,940 (a) 21.51 Class D — United States Philippine Islands . . . 3,620,845 412,550 1,500 411,050 12.86 • • • • Total 3,620,845 (a) 12 81 Puerto Rico Class E — United States Philippine Islands . . . 525,840 278,387 3,020 275,367 • • • • • • • • Total Puerto Rico 525,840 (a) • * « • (Hass E cigars totaled 525,840, as compared to 247,453, an increase of 278,387, or li2.5 per cent. Ijittle cigars totaled 9,476,575, as compared to 10,- 736,440, a loss of 1,259,865, or 11.73 per cent. Cigarettes piled up the impressive total of 20,003,- 674,760, as compared to 18,522,764,920, an increase of 1,480,909,840, or 8 per cent. Large cigarettes totaled 170,850, as compared to 113,325, a rise of 57,525, or 50.76 per cent. Snuff totaled 3,226,884 jjounds, as compared to 2,930,255, an increase of 296,629, or 10.12 per cent. Chewing and smoking tobacco totaled 24,579,958, as compared to 24,729,260, a drop of 149,402, or 0.6 per cent. Incidentally, the June total for cigars was a thir- teen year high and the gain for the month more than made up for the slight decline due to labor shortages in May. Part of the tremendous gain registered by Class E cigars was due to small deliveries in May, yet much of it is traceable to greater demand, as indicated by the fiscal year rise of 21 per cent, for this class. Tobacco connoisseurs see in the greater consumption of higher-priced cigars a reflection of the theory that cigar-smoking is an aid to mental activity. Following are the comparative figures: Increase or Decrease Product June, 1942 Quantity Per Cent. Total All Classes: United States 532,390,210 + 53,588,207 11.19 Philippine Islands ... _ 18,962,950 Grand Total 532,390,210 + 34,025,257 6M Puerto Rico (a) Little Cigars: All United States .. . 9,476,575 — 1,259,865 11.73 Cigarettes: United States 20,003,674,760 -|- 1,480,909,840 8.00 Ihilippine Islands ... _ 32,350 ,, Total 20,003,674,760 + 1,480,877,490 8.00 Puerto Rico (a) Large Cigarettes: United States 170,850 + 57,525 Philippine Islands ... — 6,400 ^Total 170.850 + 51,125 .... Puerto Rico (a) Snuff (lbs.): ~~ All United States ... 3,226,884 + 296,629 10.12 Tobacco (Chewing and Smoking) lbs.: United States 24,579,958 — 149,302 0.60 Philippine Islands ... Total 24,579,958 — 149,302 0.60 (a) June, 1942, statistics on tax-paid products from Puerto Rico unavailable at this time. T . ^o"/ce: Comparative data of June tax-paid products released by Internal Revenue Bureau. The Tobacco Worla Fiscal Year Ends With Big Gains Cigar Production Totaled More Than Six Billion; Cigarettes 217 Billion; Industry's Taxes Nearly $781,000,000 N the smoke of more than six hillion cigars and nearly 217 billion cigarettes, the 1941-42 fiscal year in the tobacco industry ended on June r^\Jj *»riii ^ctLiih IC^XOLV^ieCl 111 ail lllU lIlCllll ClfctOSl- fications of tobacco products, excepting only little ci- gars and chewing and smoking tobacco. The increases ranged from 7.8 per cent, for snuff to 29.31 per cent, for large cigarettes. Little cigars declined 8.61 per cent, and tobacco (chewing and smoking) 5.06 per cent. Perhaps the most amazing figures covering the two fiscal years are embodied in the report of the collec- tions of Internal Revenue from lobacco taxes, as fur- nished by the Tobacco Merchants Association of the United States, which also supplies the comparative fig- ures on production in the Supplement to its Tobacco Barometer. Tobacco taxes totaled $780,982,215.72, as comi)ared to $698,076,890.87, an increase of $82,905,324.85, or 11.87 per cent. Of the total, large cigars accounted for $14,377,828.1e3, a gain of nearly a million; and ciga- rettes for $704,933,504.61, an increase of more than 88 million dollars. The following figures on production, as reflected in sales of revenue stamps, cover U. S. products onlv. The Philippine Islands figures are not included be- Fiscal Yr. Ending Product June 30, 1942 Cigars : Class A — United States 5,346,792,970 + Philippine Islands . . . 93,577,275 — Total 5,440,370,245 + Puerto Rico (a) Class B— United States 47,570,330 + Philippine Islands . . . 65,590 — Total ~ 47,635,920 -f- Puerto Rico (a) Class C — United States 565,072,194 + PhiHppine Islands ... 217,835 — Total 565,290,029 + Puerto Rico (a) Class D — United States 42,813,693 + Philippine Islands . . . 38,400 — Total 42,852,093 + Puerto Rico (a) Class E — United States 5,193,795 + Philippine Islands ... 58,680 — Total 5,252,475 -f Puerto Rico (a) August, ig^2 Increase or Quantity 418,286,725 84,637,315 Decrease Per Cent. 8.49 333,649,410 6.53 4,810,890 146,116 11.25 4,664,774 10.85 51,722,221 176,487 10.08 51,545,734 10.03 3,893,183 34,075 10.00 • • • • 3,859,108 9.90 908,671 224,725 21.21 • • • ■ 683,946 14.97 cause Ihey have been non-existent this year, and the Puei'to Rico are not complete. Cigars of all classes totaled 6,007,442,982, as com- a.v.vi vvj xj,tj^tjKjuj.,Ljj^y ail iiiCieasu ui tc each, $2.50 per M. Class B — More than 2MiC each and not more than 4c each, $3.50 per M. Class C — More than 4c each and not more than 6c each, $5.00 per M. Class D — More than 6c each and not more than 8c each, $7.00 per M. Class E — More than 8c each and not more than lie each, $10.00 per M. Class F — More than lie each and not more than 15c each, $13.50 per M. Class G — More than 15c each and not more than 20c each, $18.00 per M. Class H — More than 20c each and not more than 30c each, $25.00 per M. Class I— More than 30c each, $35.00 per M. (The bill retains the provision that whenever in this subsection ^M'eference is made to cigars nuinufac- tured 01* imported to retail at not over a certain price each, then in determining the tax to be paid regard shall be had to the ordinary retail price of a single cigar in its principal nuirket.") No change is made in the present tax of 18c per pound on snuff and chewing tobacco, nor in the present tax rate of 75c per M on little cigars (weighing not more than 3 lbs. per M). A floor stocks tax ^^at a rate equal to the increase in rate of tax made applicable to such articles" by the new measure is imposed upon smoking tobacco, large cigars (weighing more than 3 lbs. per M) and on all cigarettes subject to tax under this section of the law, which on the effective date of the increased tobacco tax provisions, ^^are held by any person for sale." Every person required to pay any such floor stocks tax shall, on or before the end of the month next fol- lowing the month in which the increased taxes take effect, ^^ under such regulations as the Commissioner with the approval of the Secretary shall prescribe, make a return and pay such tax, except in the case of such articles held by manufacturers and importers, the Connnissioner may collect the tax with respect to all or part of such articles by means of stamps rather tlian return, and in such case may make an assessment aj;>ainst such manufacturer or importer having tobacco, cigar and cigarette tax stamps on liand" on the effec- tive date of the tax increases ^^for the difference be- tween the amount paid for such stamps and the in- creased rates" imposed by the new measure. The new measure amends the existing law provi- sion relating to permissible packages for ^'all smok- ing tobacco, snuff, fine-cut chewing tobacco, all cut and granulated tobacco, all shorts, the refuse of fine-cut chewing tobacco, whicli has passed through a riddle of thirty-six meshes to the square inch, and all refuse,, scraps, clippings, cuttings, and sweepings of tobacco, and all other kinds of tobacco not otherwise provided for," so as to provide for packages with a one-eighth of an ounce difference from three-eighths of an ounce up to and including ''three" ounces instead of up to and including ''two" ounces as at present. No change is made in any of the other sizes provided for in the law. A new provision has been added to the existing law reading as follows : "If the government of a foreign country permits the revenue stamps of such country to be affixed in the United States to cigarettes nuinufactured in the United States and imported into such foreign country, then, if cigarettes manufactured in such foreign coun- try are imported into the United States from such foreign country, the importer may, under such rules and regulations as the Connnissioner with the approval of the Secretary of the Treasury may prescribe, have the United States revenue stamps attached to such cigarettes in such foreign country." COMMISSIONED A NAVY LIEUTENANT William Marshall Shepperd, Director of Market Research, United States Tobacco Co., New York, has been commissioned a lieutenant, senior grade, combat service, U. S. Navy, and will be assigned to foreign duty. The Tobacco World m # EDWARDS PRESIDENT OF NATD HE Board of Directors of the National Associa- tion of Tobacco Distributors has announced the election of J. Renz Edwards of the F. S. Edwards Tobacco Company, Kansas City, Kansas, as President, to succeed the late Edward Grauer, former head of the Metropolitan Tobacco Com- pany, New York. At the same time the Board made public the election of Stanley Stacy of the Cavalla To- bacco Company, Milwaukee, Wisconsin, as Treasurer of the N. A. T. D., a post held by Mr. Edwards with distinction since 1937. W' noil •flin AJ A T^ \\ woe? lT-» ■fl-io »^i»rk/^/-»CC '^■P r\ftv(Mr% ization a decade ago, Mr. Edwards was one of the char- ter members and his activities won him a directorship in the Association in acknowledgment of his efforts in aiding to establish a firm foundation for the organiza- tion. When the late George B. Scrambling, who served as the first N. A. T. D. Treasurer, died in 1937, Mr. Ed- wards succeeded to that office and was re-elected for four terms. The distributing house of which Mr. Edwards is the head was established on June 1, 1891, by F. S. Ed- wards and G. A. Renz, uncle of Renz Edwards. In 1893 the elder Mr. Edwards took over the sole owner- ship of the business and continued to operate it until 1918, when his son assumed the management. ^'Renz,'' as he is familiarly known throughout the manufacturing and distributing branches of the in- dustry,^ attended Kansas University and then started his business career the hard way. He first worked for his father's firm as a truck driver in 1915 and later was given a job in the warehouse. After successively learn- ing the tasks of office work and selling, he w^as advanced to the position of executive. The notable progress of the company for the past 25 years bears witness to his competency. The firm covers a large territory in East- ern Kansas, Western Missouri and in the Tulsa, Okla- homa, territory and has 63 employees at the present time. Mr. Edwards served in the army during the first World War. He has taken an active part in the civic affairs in Kansas City and is President of the Com- munitv Chest Fund of that citv. Stanley Stacy has been engaged in the wiiolesale tobacco business more than 25 years and has achieved recognition as one of the most progressive and efficient distributors in the Middle West. In the management of the Cavalla Tobacco Company he has been con- spicuously successful and has sponsored a number of innovations which have proved their worth from the standpoint of modernization. Mr. Stacy was elected a director of the N. A. T. D. in 1941 and is thoroughly qualified to fulfill the duties of treasurer. Mr. Stacy's civic activities include a directorship in tlie Greek War Relief Association. PLAN 1943 FATHER'S DAY Because of the marked success of the Father's Day Council's campaign for 1942 Father's Day, the executive committee of the National Council for the Promotion of Father's Day, at its annual meeting, ap- pi'opriated fifty thousand dollars for the 1943 National Fatlier's Day fund. This sum is to be raised by sub- scriptions from manufacturers and retailers. An'efPort will be made to increase the number of suhsci-ibers Aiiyitst, 1(^42 LORI LLARD'5 POPULAR LEADERS Something NE W^ has been added! It's the new Old Gold-enriched with a rare imported tobacco— so now it's better than ever! Get more pleasure from your Old Gold now that something new has been added. ;|c NEW— A priz«d importMl tobacco, from Ht« Mstom Moditarranoan— a febocco whos* imoll aromatic leavas impart n*w life and sost to the famout Old Gold bUndl So •vry moment you tpitd whh Old Gold will bo oven moro o/oosanf than bofero. 4cn I U>^XMTiZCOA£CA,>C17lflO/Kl^ Americo-. elde.t tobacco m»rchonf,-£,foblifhed 1760 from 450 to 4000 through a diligent drive which will begin sometime after Labor Day. The newly elected officers of the Council for the twelve months ending June 20, 1943, are: John Wyckoff Mettler, chairman, A. 0. Buckingham, presi- dent, Alvin Austin, executive director, I. Immerman, secretary, Wni. D. McNeil, treasurer. On the execu- tive connnittee are John Wyckoff Mettler, A. 0. Buckingham, Alvin Austin, I. Immerman, Wm. D. Mc- Neil, Bert Bacharach, Arthur Bachrach, J. Danner- hirsch, A. F. Free, Alfred G. Keeshan, A. S. Kohl, L. B. Icely, Max Schneider, Signmnd Stein, W. H. Wein- traub. Joseph Kolodny is co-chairman representing the tobacco industry. In his annual report to the executive committee for the Council, Alvin Austin, executive director of the organization, stated that the usefulness of the Council was sharply demonstrated in this year's campaign by the fact that business had been in a real slump for about a month prior to the barrages of the active pub- licity guns of the National Father's Day Committee. As this publicity, together with the support of the store and local group promotions, began appearing in all media, newspapers, magazines and radio, a definite sharp rise in sales occurred. SHORTWAVED TO TROOPS ABROAD ''Vaughn Monroe's Orchestra," heard Mondavs from 7:30 to 8 P. M., E. W. T., for Camel cigarettes and Prince Albert smoking tobacco, is to be shortwaved to our troops abroad on Saturdays from 9:30 to 10 A. M., E. W. T. William Esty Company handles the account. Industry Has Had Successful Year By Anna H. Carroll HE tobacco business of the United States, in- stead of faring badly as some feared it would when foreign markets were lost and when this country faced shorter rations because of Pearl Harbor, has had a successful year so far in 1942. How- ever, both manufacturing and growing divisions have had their problems in recent months, few of which have reached serious proportions. Tobacco is important to our arnicu lorces and inuustnal workers alike, so it is likely to stay in business at the same old stand — but without some of the fixings formerly characteristic of an intense competition for consumer dollars. Dollars are now plentiful, but materials are not. Also, field and factory labor is scarce. Thus arise new challenges to an industry accustomed to expanding for many years past. Perhaps the gravest concern of the cigar industry is the new tax schedules establishing eight price classi- fications on cigars, with rates running from $2.50 to $40 per thousand, instead of the existing five classifications with tax rates of $2 to $13.50 per thousand. Minimum- wage schedules and price ceilings continue to be addi- tional worries. The Tampa cigar industry is especially active in studying ways and means of solving these problems. Loss of cigar leaf from the Philippines, as well as cessation of Sumatra leaf hniDorts, makes the outlook unpromising, should war conditions cut off supplies from these sources for several years. As regards Su- matra cigar leaf, however, top-quality grades of the 1941 crop have arrived at the Foreign Trade Zone in New York, where they will be sold at the inscriptions to be held later in the summer. Principal problems of the tobacco-manufacturing industry so far this year, aside from loss of markets and lal)or difficulties, have been the minimum-wage rec- ' ommendations made by the Wage and Hour Division; OPA price ceilings; and the Treasury's proposal to inci-ease taxes on cigarettes and other tobacco manu- factures. Manufacturers are in a ** squeeze" between the ceiling price placed on their products and an ever- increasing cost of production. Some relief from Gov- ernment sources may come later in instances where the fixed inaxinmm price fails to give an industry sufficient margin after all waste and non-essentials have been eliminated. Cigar and cigarette manufacturers admit that they allowed the situation to become grave through failure to increase i)rices (when such increases were possible) to take care of advancing costs. Despite these obstacles, the industry has proved its patriotism by offering its facilities for aiding the war effort, and^ contracts to several companies for the manufacture of arms and munitions are indicated in the near future. Labor conditions in the industry have been about normal, with no significant incidents. The situation was more or less affected by the draft and by labor needs of war-material plants. Average weekly earn- ings of workers in cigar and cigarette factories' during January, 1942, increased 18 per cent, over January, " 1941. Workers engaged in the manufacture of chewing and smoking tobacco and snuff earned 14 per cent, more than in January of last year. Establishment in March by the War Production Board of a Tobacco and Beverage Division was impor- 8 tant. The main objective is to achieve economy in the use of materials and supplies, and a reduction of inven- tories. Plans were made for a board that will stand- ardize operations in all branches of the tobacco in- dustry. Packaging of tobacco products, too, has become complicated by Government priorities. The industry has been using 60,000,000 pounds of metal annually in the form of foil, which will now be diverted to purposes more essential to the war effort. Manufacturers are still experimenting with substi- tutes. Cellophane, which affords highest-quality pro- tection to the moisture content of cigarettes, will play a more important part than ever. Tin and the tin sub- stitute, black plate, are banned for use in the manufac- ture of containers. Paper, cardboard, and glass, how- ever, are still available for that purpose. Tobacco growers are facing a year beset with diffi- culties. Loss of foreign markets, despite shipments under lend-lease, is a major problem. The effect of planned additional taxes on the industry is held to be a real threat; since such taxes may well be paid by the growers themselves in the form of lowered leaf prices. Introduction of a proposed mininmm wage of 40 cents an hour has been protested by representatives of the leaf tobacco industry of the dark-fired tobacco regions. Scarcity of labor, owing to demands of the draft and the activity of plants producing war materials, is also to be reckoned with. Tobacco, however, is a crop which, in an emergency, is well adapted to planting, cultivation, harvesting, and curing by women and by farm youths. Services of adult men can be dispensed with except for the heavier operations. Other problems to be considered include priorities in respect to fertilizer, oil supplies for curing, the shortage of cloth for plant beds, and the housing situ- ation in certain sections of the country which has ab- sorbed land formerly planted in tobacco. Furthermore, a drastic cut has been made in the appropriation for tobacco-pest work, resultnig in disconthmance of sev- eral experiment stations. On the other hand, $850,000 has been voted by Con- gress for inspection and grading of tobacco at all mar- kets; and announcement was made in April that the War production Board has authoi-ized manufacturers to make available to the area producing flue-cured to- bacco, 5000 tons of sheet metal for tobacco flues. An ai)peal has been made to tobacco growers to plant at least one acre of belladonna this season. The war has completely cut oft" all imports of wild bella- donna, important as a medicinal. Approximately forty Pennsylvania tobacco farmers have expressed their willingness to co-operate with the United States De- l)artment of Agriculture in an effort to produce this new crop during the coming season. No significant changes will mark the 1942 tobacco program other than a 10 per cent, advance in flue-cured acreage under AAA marketing allotments. First- quarter plans included an increase over last year's acreage to bring the total planted area to 1,400,000 acres. However, the Department of Agriculture's April revision in the figures for 1941 changed the pic- ture to a great extent. The leaf-production figure was reduced to approx- (Continned on Page 12) The Tobacco World • c I I 1 Cigars are the most pleasurable and economical form of smoking. BAYUK BULLETIN Devoted to the best Tnterestfl of the men who sell cigars. First Issue 1929 ^ AUGUST, 1942 Prepared twice a month PHULOFAX (The Retailer^s Friend) SAYS Phil says that the only way he has ever found how to do a thing was to DO IT! — o — *'I guess m take a vacation because I haven't anything to sell and what I have been selling didn't earn me any money so if I take a vacation I won't have any money to take a vacation so I guess I won't take a vacation and keep on working and doing my part and cut out the crabbing and the grumbhng be- cause things ain't as they used to be." Phil says a hearty Amen to the last fifteen words. T. R. B. writes, — "If I have trou- bles and you have troubles and you tell me your troubles and then both of us will have twice the troubles, isn't it wise to keep our own troubles to ourselves because when you get right down to it I don't want to hear your troubles so why should you want to hear my troubles?" Are you asking Phil a question, Tom . . . you have the answer your- self— but thanks for your contribu- tion to the Bayuk Bulletin anyhow. The Old Timer Talks: by Frank Trufax The Frank Trufax letters pub- lished in book form some years ago, attracted so many requests for copies that two editions were exhausted. In view of the con- tinued demand, the editors have decided to republish the letters in the Bayuk Bulletin. A shortage of this and a shortage of that. Sure such a situation is an- noying but let's all be polite in ex- plaining the shortages, and let's be certain that we have the right ex- planation. Remember you want your customers of today to be your cus- tomers of tomorrow. — o — "If we only had some ham we'd have ham and eggs if we had some eggs." Recall that old wheeze? Mod- ernized it reads, — if we only had some this we'd have this and that if we had some that ! So what? If we I't have this or that, we gotta ?p our chin up and fight it through with what we've GOT and cut out moaning for the moon ! Right? — o — Our old friend. Alec Smart, tele- paths Phil that "when I was 'work- ing', the factory could always promptly fill all the orders I ever turned in." Yeah, Alec, both of them. The warmth of a Smile can melt the coldness of a Frown. SMILE! D. B. I. ^AtaoeUUtd veith BAYUK CIGARS INC., PhOa- dttphia — Maktn of finm etgart »ine« 1897. To My Salesmen : "Gripes, the trade is irritable these days . . . gosh, if you rub them the wrong way just the least bit, they're ready to bite your head off . . . can't argue with 'em — they won't even listen" — so said one of you boys the other day. On the level, why should you want to "rub them the wrong way just the least bit"; why should you want to "argue with them?" They're your Gustomers . . . don't forget that, boys, and, remember, you never win an argument with a Gustomer. For a million reasons, you can't afford to battle your Gustomer and even when you do in the exceptional case, which proves the rule, don't blame the Gustomer. Suppose Johnnie Slowpay has broken his promise to settle that past due bill . . . what do you gain by getting him hot under the collar . . . that doesn't get the check, does it? You've got to scheme and study, plan and ponder how to handle del- icate situations so as not to give offense and you've got to start off with the firm belief that there IS a way it can be done. BUT, it's not enuf to merely think there is a way . . . you've got to sell yourself the idea, once again, that THERE IS A WAY and that you're big enuf man to find that way ! And, furthermore, if YOU don't find the way, stand convicted in your own mind that it's YOUR FAULT! Just because you might THINK there is no way doesn't prove that there is no way . . . you just haven't dug deep enuf to discover the way. TMIS CUSTOMER WOULDN'T PAY— WE BOW GOT SOBE-^E WAS BEADY TO BIT€ MY HEAD Of f^ Let's see if I can illustrate what I'm driving at . . . now listen: I'm sensitive about people know- ing my age . . . I think I look like 36 . . . act like 26, and maybe 16 at times, but the old family bible says I'm 46. You ask me to tell you my age . . . I don't want to and, as in the case of a customer who broke his promise to pay the bill, you keep egging me on to come thru with the infonna- tion until I'm as sore as a boiled owl, and don't mince words in telling you so, just like a customer does if you "rub him the wrong way." Then, you contend that there's no way of getting my age . . . you tried and I got miffed. You're wrong — there IS a way to find my age without my telling you my age and I can prove it — but wait a minute. If I do, will you admit there's a way to avoid arguments with customers . . . will you study to find the way and if and when you do occasionally fall down, will you blame yourself? IT NEVER FAYS TO LOSE YOUE. ^EAD Fine, — that's a promise. You hand me a copy of a NON- AGITATING AGE-A-TATOR . . . you request me to merely state the columns in which my age appears ... I say in so and so and so columns . . . you say, "Thank you" and then add the top figures of each so and so and so column and I've told you my age without telling you my age. Try it yourself ! It works, by golly, and does PROVE there is a way to do most anything these days if we tackle the unknown with an open mind and a sincere desire to learn. Perhaps, the illustration of the NON-AGITATING AGE-A- TATOR is a hunk of hooey, but at any rate getting in Dutch with a customer is a chunk of calamity. Gall the stunt a silly simile, if you choose but if it serves to plant a thought to always keep step with your Gustomer, it's not sueh folderol fiddlesticks at that! Keep cool when your Gustomer Yours, howoldisann, gets hot Phillies Bayuk Ribbon Mapacuba Charles Thomson Prince Hamlet BAYUK BRANDS BUILD BUSINESS Cigars Promoted in "Friendly Enemies" HE newest motion picture to receive the support of the Cigar Institute's 1942 campaign to pro- mote pictures which portrays cigars in pleas- ing fashion is now heing released nationally. Posters advertising the picture have been prepared by the Institute and are ready for distribution to whole- salers and retailers. All divisions within the trade are undertaking to tell their customers about the movie as it is released in their territories. This latest attraction in the promotion parade for cigars is Friendly Enemies, just released through United Artists and starring Charles Winninger, Char- lie Ruggles, James Craig, and Xancy Kelly. Through- out tlie picture the two ''Charlies'' argue and quarrel over their views, but always make up over their cigars — with a bit of most acceptable help from Nancy. Highspot of the picture is a scene in which the young soldier (James Craig) smokes his cigar and quietly explains to his irate father (Winninger) just why he volunteered to fight for the U. S. A. This was the scene chosen by the Institute to illustrate its most recent poster. AVinninger is shown lighting the cigar which he has just presented to his soldier-son, James Cniig. Under the picture appears the slogan — A pa- triotic problem is solved in the smoke of a soldier's cigar. Another delightful cigar scene occurs late in the picture when AVinninger begrudgingly holds out the humidor which contains his choicest cigars to a guest wlio is a foreign agent: reluctantly, he offers the spy a cigar in order to keep him in the room long enough to bring about his capture. An Edward Small production, ''Friendly Ene- mies," was directed by Allan Dwan and was filmed fi'om the hit stage play written by Sanmel Shipman and Aaron Hoffman. C^omedv. ronian^e and Tinfrinf- ism are blended in the plot which centers about the anmsing exploits of two hotheaded, bickering cronies wlio become involved in a vast spy plot and almost wreck a romance between a gallant soldier and his lovely sweetheart. The picture is highly patriotic in theme and is pointed at one of the problems close to every home in a nation at war. Among the many lavish sets built for "Friendly Enemies" by the noted art director, John Ducass Sclmlze, is a luxurious Fifth Avenue mansion which ranks among the largest indoor sets ever built in Holly- wood. It was 145 feet long from the edge of the Fifth Avenue pavement to the back door of the mansion, and 45 feet wide. Pictures, rugs, furniture and art objects used to dress the set were valued at $250,000. In reviewing tlie progress of the Institute's motion picture campaign, Harry AV. McIIose, Institute Director, said: "The Institute is bending every effort to make the producers of motion pictures thor- oughly aware of the fact that there are literally liundreds of thousands of men in the United States who take pride in their cigars and who hold them in deep affection. AVith this tliought as a pi-emise, the movie people have been encouraged to include more and more pleasant cigar smoking scenes in good pictures in which popular stars are headlined. The result has been that in recent months excellent cigar- smoking scenes have been featured in major productions; and the cooperation of motion picture producers is increasing steadily." A PATRIOTIC PROBLEM IS SOLVED IN THE SMOKE OF A SOLDIERS CIGAR VAN DYCK ON COAST WAR TIME The Van Dyck radio program on several Pacific Coast stations, featuring a news analy- sis by AVilliam AVinter is on from 9 to 9:i5 Coast War Time, instead of Eastern AVar Time, as incori*ectly reported in the July issue of the Tobacco Wokld. FOUR STAI?S Chorles Winninger Thorlie Ruggles *James Craig *Nancy Kelly SEeVrIENDLY enemies"- it will make you LOVI YOUR COUNTHy MORE AN eoWARO SMALL PROOUCTJON WLfASCD THRU UNITED AftT»ST5* 10 AMERICAN TOBACCO RENEWS **INFO PLEASE" The American Tobacco Company has re- newed ''Information Please,'' popular quiz program, for thirteen weeks over the NBC network, it was announced. Effective date of the renewal is August 14. ''Information Please," broadcast coast-to- coast over a 107-station NBC network, is spon- sored in the interests of Lucky Strike ciga- rettes. The (luiz progi-am will continue to be heard Fridays at 8:30 P. M., E. W. T. The agency is Lord & Thomas. The Tobacco IV or Id m Heu/Takq£t id /nduAVuf: More Dollars Per Man Per Month in the PAY-ROLL WAR SAVINGS PLAN c TO WIN THIS WAR, more and more billions are needed and needed fast— AT LEAST A BILLION DOLLARS A MONTH IN WAR BOND SALES ALONE! This means a minimum of 10 percent of the gross pay roll invested in War Bonds in every plant, ofl&ce, firm, and factory in the land. Best and quickest way to raise this money — and at the same time to "brake" inflation— is by stepping up the Pay- Roll War Savings Plan, having every company offer every worker the chance to buy MORE BONDS. Truly, in this War of Survival, VICTORY BEGINS AT THE PAY WINDOW. If your firm has already installed the 1. 2. Pay-Roll War Savings Plan, now is the time-^ To secure wider employee par- ticipation. To encourage employees to increase the amount of their allotments for Bonds, to an average oj at least 10 percent of earnings — because ''token" payments will not win this war any more than ''token" resis- tance will keep the enemy from our shores, our homes. If your firm has not already installed the Pay-RoU War Savings Plan, now is the time to do so. For full details, plus samples of result-getting literature and promotional helps, write, wire, or phone: War Savings Staff, Section E, Treasury Department, 709 Twelfth Street NW., Washingtoo, D. C. % U- S. War Savings Bonds This space is a contribution to America's all-out war prosram Form No. wss-BP-6 16 — 28448-1 U. S. COVCRNMENT MINTINe OTTICC t August, 1942 41 Mr. Dealer: FOUR EXTRA COUPONS are packed ia each carton otRalei.^M^l-^;; ends. Save these valuable coupons for casli or one of the many luxury premiums. Drown & Williamson Tobacco Corporation TUNE IN Tommy Dorsey and his orchestra-every Tuesday mght, coast-to-coast NBC Red network. THERM-A-JUG Ask the B&W salesman for a supply of the new full color catalogs show- ing all the luxury premiums. OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and smooth in character and impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBACiCO Write for List of Flavors for Special Brands BETUN, AROMATIZER, BOX FLAVORS. PASTE SWEETENERS FRIES & BRO., 92 Reade Street, New York INDUSTRY'S SUCCESSFUL YEAR (Continued From Page 8) iinately 1,261,000 pounds, and tlie area planted to 1,300,000 acres. High prices received foi* tlie 1941 fiue- cured crop, improved domestic consumption, and a fair prospect of greater exports (mostly lend-lease) are ex- pected to stimulate the planting of the flue-cured allot- ment of 843,300 acres. A reduced area planted to cigar tobacco is looked for. Rapid sales shortened the 1941-42 marketing sea- son. High prices continued through the final sales, further exemplifying the formula of More money for less tobacco'' which characterized the marketing^ea- son throughout. Flue-cured brought 27.8 cents ; hurley, 29.3; Maryland (1940 crop), 33; dark air-cured, about 12.1 ; fire-cured, approximately 14 cents. These prices represent sharp increases over those of the precednig season. NEW CAMEL CARAVAN R. J. Reynolds Tobacco Company announced the sponsorship of the Camel Caravan over the entire net- work of the Columbia Broadcasting Svstem, thus be- coming the second sponsor to use'the*^new CBS dis- count rate for the full net. The program started July 10. Presented on behalf of Camel cigarettes and Prince Albert smoking Tobacco, the new variety show highlighting Lanny Ross, Connee Boswell, Xavier Cugat's orchestra, Margo, Comedian Herb Sbriner and a dramatic skit based on ''Our Town,'' is heard Fri- days from 10 to 11 P. M., E. W. T. This new variety program eliminates the Bob Hawk quiz show, but increases the sponsor's time on CBS an extra half hour. R. J. Reynolds, which started using CBS facilities in June, 1931, also spon- sors Vaughn Monroe's orchestra over CBS Mondays from 7 :30 to 8 P. M., E. W. T. William Esty and Company handles tbe account. I* READER'S DIGEST REPORT In a series of scientific tests of seven leading ciga- rette brands, conducted recently by the Reader's Di- gest, which has the largest circulation of any magazine pubhshed in the United States, the smoke of the new Old Gold cigarette was reported to contain less milli- grams of nicotine per cigarette than any of the six other brands and the least percentage of tar and res- his, a major cause of throat irritation. Complete data resulting from tlie testing are published in the July issue of the Reader's Digest. Findings are being used by Lorillard in radio conuiiercials and a new news- paper campaign. In conducting the test, cigarettes of eacb brand were smoked by a robot made of glass tubes and flasks. This permitted complete collection, for purposes of ac- curate analysis, of all tars, resins and nicotine in the smoke of each brand tested. Other pertinent data were recorded, such as the amount of nicotine in the tobacco and the length of time required by the robot to smoke each cigarette down to a butt a little more than three- quarters of an inch long. In the slowest-burning test, the new Old Gold cigarette wis second. (( YOUR HIT PARADE" EXPANDS The American Tobacco Company has announced the expansion of its ''Your Hit Parade" program to tlie full network of the Columbia Broadcasting Sys- tem. This addition brings the number of CBS pro- grams heard on the entire network to thirteen. ''Your Hit Parade," heard Saturdays from 9 to 9:45 P. M., E. W. T., with a rebroadcast at 12 mid- night, IS presented on behalf of Lucky Strike ciga- rettes. The progi-am headlines Mark Warnow's or- chestra, Vocalists Barry Wood and Joan Edwards and the Hit Paraders chorus. Lord and Thomas handles the account. MAIL POUCH TO GO ON AIR Mail Pouch Tobacco Company, Wheeling, AV. Va., will launch its first network radio program over the facilities of the Blue Network September 28 in behalf ot its Melo Crown and Mail Pouch lines. For this first veiiture into network radio. Mail Pouch will sponsor ( ounter-Spy," a timely program which dramatizes the activities of United Nations' secret agents. The Tobacco World • m. m m :f^^'th- BDLTBICE W. OH MODEL'S "Gay Nineties'' REVUE Sung to the tune of "Catey Waltzed Round with the Straw- berry Blonde," theme song of MODEL'S big Radio Hit . . .star- ^ ring Beatrice Kay , Soubrette, and Joe Howard, Master of Ceremo- nies, withalargesupporting c&st. EVERY MONDAY NIGHT COAST-TO-COAST ON CBS E^m ^-!iiK' W ^i; rVft^^ %^'-^ m ':^^y EDWARD GRAUER PASSES DWARD GRAUER, president of the National Association of Tobacco Distributors, and also president of the Metropolitan Tobacco Co. and the New Jersey Tobacco Co., died July 1, aged 63. He is survived by his daughter, Miss Shirley T. Grauer, and by four sisters and two brothers. His wife, the former Clara Swan, died in 1941. Attending the funeral services on July 3d were many of the indus- try's prominent executives, including those of the N. A. T. D. officers and directors who were able to reach the city on brief notice. Mr. Grauer w^as born in Hungary. He became identified with the tobacco business in his youth and had been with the Metropolitan for thirty years, during which his abilities were rewarded by frequent promo- tion. His advancement to the presidency of the com- pany and its affiliate, the New Jersey Tobacco Co., rated the largest wholesale tobacco organization in the United States, came in recognition of his extraordinary executive and administrative ability. A staunch advocate of co-operative effort, he had been active in the affairs of the National Association of Tobacco Distributors for many years. On January 18, 1941, he was elected president of the organization to succeed the late Henry J. Pinney, and he was re- elected at the 1942 N. A. T. D. Convention at Chicago last January. Executive Secretary Joseph Kolodny declared that Mr. Grauer 's death was an "inestimable loss" to the N. A. T. D. "Mr. Grauer possessed many most admirable qual- ities, which he manifested both in his business and pri- vate life. His sage counsel, his keen grasp of business problems, and his willingness to serve in any capacity to promote the industry's or the public welfare, en- deared him to his associates, and he will be long remem- bered as a leader of sterling character and as a force in the advancement of ideas for the common good," said Mr. Kolodny. "Much as we admired his ability as a business man and an association official, I believe most of us were even more impressed with his qualities as a gentleman. He was quiet and unassuming. He possessed a schol- arly turn of mind which singled him out as a man of culture and refinement. His benefactions were many but he hid tliem mostly behind the cloak of anonymity. We of the N. A. T. D. will cherish Mr. Grauer 's mem- ory for many, many years to come." August, 1942 SPRUCE LUMBER for CIGAR BOXES It's Brighter It's Lighter It's Better for the Eye for Shipping for the Cigars SPECIFY SPRUCE Uptegrove Lumber Co. Cigar Box Lumber for 69 years 15 Washington St. Newark, N. J. established 1886 "BEST OF THE BEST" Manufactured ^ A. SANTAELLA & CO. Office, 1181 Broad way» New York City FACTORIES: Tampa and Kep West, Florida AUTOKR AFT CIGAR BOXES Boile Nature Cedar Chests Novelty Wrapped Are Outstanding In Ouality-Design-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, 111. Detroit. Mich. Hellam, Pa. Hanover, Pa. Philadelphia, Pa. Wheeling. W. Va. I is Tobacco Merchants' Association Registration Bureau, new TOi^^cm Schedule of Rates for Trade-Mark Services Effective April 1, 1916 liegistration, Search, Transfer, Duplicate Certificate, (see Note A), (see Note B), $5.00 1.00 2.00 2.00 Note A— An allowance of S2 will be made to members of the Tobacco Mer- chants Association on each registration. Note B— If a report on a search of a litie necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31). an additional charge of Two Dollars ($2.00) will be made and so an additional charge of One Dollar ($1,00) will be made for every ten (10) additional titles necessarily reported. TRANSFERRED REGISTRATIONS WHITE CASTLE:— 36,149 (United Registration Bureau). For ci- gars, cigarettes and tobacco. Registered December 2; 1910, by Geo. Schlegel, New York, N. Y. Through mesne transfers ac- quired by Geo. Schlegel, Inc., New York, N. Y., and re-transferred to George Zifferblatt & Co., Philadelphia, Pa., on July 14, 1942. THE ABBEY:— 20,207 (U. S. Tobacco Journal). For cigars. Regis- tered June 30, 1898, by H. Bissmann, New York, N. Y. Through mesne transfers acquired by Continental Cigar Corp., Scranton, Pa., and re-transferred to (ieorge Zifferblatt & Co., Philadelphia. Pa., on July 15, 1942. LITTLE ABBEY:— 46,600 (Trade-Mark Bureau of the Tobacco Merchants Association of the U. S.). For cigars. Registered March 1, 1937, by Continental Cigar Corp., Scranton, Pa. Through mesne transfers re-acquired by the Continental Cigar Corp., Scran- ton, Pa., and re-transferred to George Zifferblatt & Co., Philadel- phia, Pa., on July 15, 1942. Internal Revenue Collections for June Source of Revenue 1942 1941 Cigars $ 1,257,900.77 $ 1,159,375.57 Cigarettes, including floor taxes 65,013,445.09 00,201,392.83 Snuff 580,839.1(j 527,445.86 1 obacco, chewing and smoking 4.424,008.29 4,452,550.40 Cigarette papers, tubes and leaf dealer penalties 109,083.90 143,003.97 Fiscal Year Collections of Internal Revenue Taxes Receipts From - , ^ July 1,1941 to Increase or Sources of Revenue June 30, 1942 Decrease Cigars (large) $14,377,828.13 + $ 977,300.53 Cigars (small) 104,051.02 — 9,918 25 Cigarettes (large) 15,981.44 + 3 92101 Pgarettes (small) 704,933,504.01 -f 88,188,270.30 3nuff of all descriptions 7,440,212.25 -f 540,391.63 1 obacco, chewing and smoking. . 52,138.924.73 — 2 788 839 45 Cigarette papers and tubes 1,900,557.77 + '529*242 42 Leaf dealer penalties, etc 0.049.82 — 5 705 08 Cigarette floor tax 5,105.35 — 4,529,278.80 ^Qt^^ •• $780,982,215.72 + $82,905,324.85 Source: Form 7095, Treasury Department, Internal Revenue bureau, Accounts and Collections Unit. CIGAR BOXES Tel. Algonquin 4-9532 WS^^CO Established 1875 •t7-64l EASTI7-nST. 14 TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES > JESSE A. BLOCH, Wheeling, W. Va President WILLIAM BEST, New York, N. Y. Chairman Executive Committee ASA LEMLEIN, New York, N. Y Treasurer CHARLES DUSHKIND, New York, N. Y Counsel and Managing Director Headquarters, 341 Madison Ave., New York City CIGAR INSTITUTE OF AMERICA ALBERT H. GREGG President EVERETT MEYER Vice-President D. EMIL KLEIN Treasurer SAMUEL BLUMBERG Secretary H. W. McHOSE Director Head(juartcrs, 630 Fifth Ave., New York City THE NATIONAL ASSOCIATION OF TOBACCO DISTRIBUTORS, INC. FRED W. WINTER Chairman of the Board J. RENZ KinNAKDS President STAN LEV STACY Treasurer JOSEPH KOLODNY, 200 5th Ave., New York, N. Y Executive Secretary NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS BEN L. LASCHOW, 862 East Fifteenth St., Brooklyn, N. Y President R. L. McCORMICK, 52 Klein Ave., Trenton, N. T First Vice-President W. H. KOCH, 1404 Mt. Royal Ave., Baltimore, Md Second Vice-President ALBERT FREEMAN, 25 West Broadway, New York, N. Y Treasure! RETAIL TOBACCO DEALERS OF AMERICA, INC. ERIC CALAMIA, 233 Broadway, New York, N. Y President CLIFFORD M. DAWSON Treasurer MALCOLM FLEISHER Secretary SEIGFRIED F. HARTMAN Counsel CIGAR MANUFACTURERS ASSOCIATION OF AMERICA. INC., 200 Fifth Ave., New York, N. Y. ALVARO M. GARCIA President WALTER E. POPPER Treasurer SAMUEL BLUMBERG General Counsel Executive Committee— Alvaro M. Garcia (Ex-officio), Thomas C. Breen, Harley W. Jefferson, D. Emil Klein, Walter E. Popper, Harry C. Carr, and Arthur A. Schwarz. THE YORK COUNTY CIGAR MANUFACTURERS ASSOCIATION CHARLES STUMP, Red Lion, Pa President ARTHUR McGUIGAN, Red Lion, Pa Vice-President RUSSELL S. STINE, Red Lion, Pa Secretary A. S. ZIEGLER, Red Lion, Pa .'.■..Treasurer FLORIDA CIGAR MANUFACTURERS ASSOCIATION ARMANDO RODRIGUEZ President S?T?S9I?.9.^^N2ALEZ vice:Presidlnl JOHN LEVY Treasurer FRANCIS M. SACK, Tampa, Fla ■.".■.'.'.'.*. '.'.'.'.Secretary INDEPENDENT RETAIL TOBACCONISTS' ASSOCIATION NAT SCHULTZ President BERNARD ARBITAL First' Vice-President i^XWSr.^^L^'^^^'^' Third Vice-President ?P)^A^P SEIGEI Financial Secretary ALEXANDER DAVIS Treasurer BERNARD BERNSTEIN, 42 Broadway, New York, N. Y Secretary TOBACCO SALESMEN'S ASSOCIATION OF AMERICA, INC. VICTOR KORMAN President CHAS. B. KIRWIN Treasurer LEO RIEDERS, 604 West 162nd Street, New York, N. Y Secretary *Manufactured Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue, based on manufacturers' returns of production) Month of April Increase or Decrease Product 1942 Quantity Per Cent. i'I"K 4,347,147 — 59,283 1.35 Twist ' 478,046 — 5,395 1.12 Fine-cut Chewing 398,012 — 4,452 1.11 Scrap Chewing? 3.912,847 + 167,353 4.47 Smoking 14,782,107 — 2,426,470 14.10 Snufif 3,827,235 + 320,289 9.13 Total 27,745,394 — 2,007,958 675 Four Months Ending April 30 Ending April 30 Increase or Decrease Product 1942 Quantity Per Cent. Plus 16,533,312 + 431,672 2.68 ^wist 1,971,209 -f 101,801 5.45 iMne-cut Chewing 1,582,463 -f 8,923 0.57 Scrap Chewing 15,114.477 + 1.000,690 7.09 Smoking 58,865,785 — 6,271,330 9.63 ^"uff 14,770,698 + 1,437,194 10.78 Total 108,837,944 — 3,291,050 2.94 ♦The production figures are in pounds, and are subject to revision until published in the annual report of the Commissioner of Internal Revenue. The Tobacco IV or Id m e m WAITING on the runway is 20 tons of con- centrated American fury — perfectly tuned for the lake-ofT. On a smaller scale, the pilots carry in their pockets another ex- ample of made-in-U.S.A. efficiency — Inde- pendence Safety Matches. The completeness of American fijjhting equipment amazes the world. The little things are as thought out as the hig things. When light and flame are vital, a match must be ready to go into instant action— dry in damp weather, strong-flamed in the wind, quick and certain in whizzing moments. That's w hy Independence Safety Matches in the staunch red, white and blue box march with the flag— 5erf;ing our men every- where. An increasing part of our produc- tion is going to our fighting forces and we are confident that every American will want us to think of supplies for the front as our first job. We know you will want day to break as usual for the dawn patrol. Why the men on the fighting front and the man on the home defense front can depend on Inde- pendence Safely Matehes for sure, in^^iant light and flame i> the story of an American achieve- ment. Read it, in the panel on the right. The Safety Match— As Made In U. S. A.— By Independence I.The head is hard, ac- curately shaped, uni form. In full (tame in one second Doesn't chip or crush when struck 7. The stick is square, which means fire rapidly feeds into a strong, ef- fective flame Sturdy- made of clean hardwood S.The head is out before the tire reaches the end of the stick That tells you there will be no dangerous afterglow The Match Box — As Made In U. S. A.— By Independence 4. Outer box is made of u-ood In Univ of Min- nesota tests, it supported 53.6 lbs. without weaken- ing or losing shape . S. Wood outei holds inner t>ox snugly Try above test Pull half way out . hold downward shake It remains secure •. Inside iMx Is scored with light perforation on sides arid lx>ttom Can be conveniently torn in two for UK on ash trays. DIVISION OF eCRST-FORSTER-DiXFIELD COMPANY • NEW YOKK CITY • MADE IN U.S.A. wm DADDY! WHATS HAPPENED TO THE REST OF THAT PLANE ? OlDiT BREAK OFF ? — ..*• ^••<.y^«*ir*0 OH, LOCK- IMC ci>ioi«xc«3 AR6 IN THE REAR VHri^lV 111*- lt»**l»*l»V» •••»•» it^ iiak. REAR, IS THERE ANY TROUBLE KEEPING THEM COOL, MAJOR? ^ ^^ f^ORE TROiJSLE m RECENT LABORATORY •*SMOKINO BOWL" TESTS, PRil^CEALBCRT Z\XKH^^ THAN THE AVERAGE OF THE 30 OTHER OF THE LARGEST-SELLING BRANDS TESTED- COOiesrOFALL! THE ?.A. MO-BITE TR£AT/V\EMT ALONE WOULD MAKE A PRIZE T02ACC0,E\JEH ^ WITHOUT THAT EASV- PACKING, SMOOTH- DRAWING CRIMP CUT WELL, WE ROLL- yOUR- OWNERS CAN SPEAK FOR >RINCe ALBERTS FAST ROLL- ING, TOO. RA. SP^^S LIKE IT Sl^O\i^ES — SMOOTH - A THRILL IN EVERY. PUFF a IT JUST SEEMS GOOD SENSE TO PUSH THE WORLD'S LARGEST-SELLING TOBACCa PRINCE ALBERT. IT'S THE BRAND FOR BIG, CONSISTENT TURNOVER- AND THAT MEANS SAUS f , eft pipefuls of fragrant ^C^^ 9w tobacco in every handy can of Prince Albert THAT GOES FOR TH£ 'MAKIN'S' AND PIPE TOBACCO TRADE BOTH. I RECOMMEND STEADY DISPLAYS OF PRINCE ALBERT ON COUNTERS AND IN WINDOWS. THEY MAKE SALES! ^ A fine roll -your -own R. J. Reynolds wi^srrs^;.. I U cigarettes in every ^ pl ^'^' handy can of Prince Albert "_»»., ^ THE NATIONAL JOT SMOKE JIUS^ • ▲ ESTABLISHED 1881 LIBRARY Race I V Eo SEP 3 - 1942 SEPTEMBER 1942 CIGARS GAIN 7.75 PER CENT, CIGARETTES 11.07 PER CENT IN FIRST 7 MONTHS OF 1942 Cigars produced in the United States during the first seven months of 1942 reached a total of 3,394,326,242, as com- pared to 3,150,328,606 in the correspond- ing period of 1941, an increase of 243,- 997,636, or 7.75 per cent. Cigarettes produced in the same period totaled 129,860,991,690, as compared to 116,918,863,140, a gain of 12,942,128,550, or 11.07 per cent. Large cigarettes advanced 22.95 per cent, and snuff 5.76 per cent; little cigars declined 8.67 per cent, and chewing and smoking tobacco 6.04 per cent. :'>"*»*; y ^ HoBAKT B. Han KINS — Editor Business Manager — B. S. Phillips I ctO* Copyright 1942, LfCCETT & Myers Tobacco Co, I THE TOBACCO WORLD Vol. 62 SEPTEMBER, 1942 No. 9 OMPLAINTS by the Federal Trade Coinniis- sioii cliargiiig' inisrepreseiitatioii and false ad- vertising claims will be disputed by S. Clay Williams, eliairman of the board of the K. J. Reynolds Tobacco Co., and Alfred E. Lyon, executive vice-president of Rliilip .Morris & Co. Ltd. ^'The Fed- eral Trade Connnission has taken our advertising statements, made its own interxjretation of them, and then has filed charges against the combination of our statements and their interpretations," pointed out Mr. Williams. The charge was described as "a new^ and unique metliod of procedure on the part of the Federal Trade Connnission, in that the commission has put their words into our mouth, and then denied them." Mr. Lyon declared that Philip Alorris advertising claims have been supported by both eminent medical authorities and reports from testing laboratories at Columbia University. He expressed doubt that FTC will be able to claim comparatively substantial back- ground for charges made in direct contradiction of actual reports and statements from these qualified sources. . CLAY WILLIAMS, chairman of tlie R. J. Reynolds Tobacco Co., is participating in the work of the American Industries Salvage Connnittee to enlist the full cooperation of in- dividual industrial concerns behind the current scrap saK^age program of the War Production Board, ac- cording to an announcement by Robert W. Wolcott, chairman of the committee. Serving as liaison be- tween the connnittee and conqjanies in the tobacco in- dustry, Mr. Williams has written to the companies urging full cooperation with the program. He has also asked that each conqjany appoint a responsible official to assist the local connnittees. Following is the text of Mr. Williams' letter to conqjanies in the tobacco industry : *' Donald Xelsoii and the Conservation Division of the WPB have tackled the enoi*nious job of digging out and moving such criticallv-needed materials as iron CD w and steel scrap, non-ferrous metals, scrap rubber, rags, manila fiber and other salvage materials that are es- sential to war production. In this task they need the active cooperation of American business and industry. A number of industrial leaders represented on this connnittee Jiave undertaken to carry through the task of lining up industry behind the drive for salvage ma- terials, so that the work of the Conservation Division may be su2)pleniented and the job done thoroughly, (juickly and well. They have asked me to lielp organ- ize the tobacco industry — every agency in our industry — to get behind the efforts of tlie War Production Board. This is a situation wherein by ]ielping our Government, we are also helping ourselves; because industry cannot do a satisfactory job of production without more scrap materials than are normally avail- able. It has been standard practice with most of us to care for our 'production scrap', but Jiow something is needed beyond that. There is needed an extraordi- nary clean-up of our factories, involving recognition of tlio fact that if a machine or i)ii)e line, a heatinu' plant, a building — or what have you — is not absolutely essential for production at this particular time, then consideration should be given to scrajqjing it. If we don't win this war, most of our factories will be scrap anyway. The Conservation Division of the AVar Pro- duction Board has several sections working on the scrap problem; but we are talking about factories and industrial plants, and they fall under the Industrial Salvage Section which we are told is now^ operating in about 400 industrial connnunities. This section is do- ing a grand job in most places, but w^e take it for granted that in others they need some bolstering up; and, in any event, it is our job to get back of the In- dustrial Salvage Division and help put over their program. *'Tlie task we have laid out is about like this: 1. If any given connnunity where you have a factory has been organized by the Industrial Salvage Section of WPB, and you are working actively with that effort, then you no doubt have appointed an executive in your factory or factories in such a city charged with the re- sponsibility of cleaning up and putting back into the bloodstream of production the vitally-needed materials outlined in the first paragraph of this letter. In such a case, we ask that you advise me of the name and title of the individual named in your factorv — or factories — to conduct scrap operations so that we may announce your cooperation in the drive by our industry. 2. If you liave a factory or factories in cities that liave not been organized by the Industrial Salvage Section of WPB, we urge that you appoint an executive with the responsibility of doing the salvage job, and send us liis name and title. AVe will see that this is reported to the Industrial Salvage Section of WPB, and you will receive such assistance as they are able to render. 3. Here is a chance for industry to do this job itself without the Government sending around inspectors or agents, or using the powder of requisition, and it is cer- tainly up to us to make good on this basis. 4. We urge that you personally, or through a senior executive, take the initiative in the community or connnunities wliere you have factories with respect to all salvage operations applicable to farms, homes, stores or any of the other like activities that are not directly asso- ciated with the industrial salvage canqDaign. The Con- servation Section of WPB is doing a good job. It has already set up general salvage committees in 12,000 communities. Work with them. If they need help, l)lease give them all the assistance you can." Ihe TOBACCO WORLD (est. 1881) is published by Tobacco World Corporation; Hobart B. Hankins, President and Treasurer; B. S. Phillips, Vice-President; John Cleary, Secretary. Office, 236 Chestnut Street, Philadelphia, Pa. Issued monthly. Subscriptions, available only to those engaged in the tobacco industry or trade, $1.00 a year, 15 cents a copy; foreign, $1.75 a year. Entered as second-class mail matter, December 22, 1909, at the Post Office, Philadelphia, Pa., under the Act of March 3, 1879. Class C Cigars Top Gains in July Consumer Demand Ahead of Production; Highest-Priced Cigars Hit Ten- Year Peak; Cigarettes near 21,000,000,000 mark IGARS, cigarettes and large cigarettes were up; little cigars, snuff, chewing and smoking tobacco were down. That is the story of pro- duction in June, as reflected in the compara- tive data of tax-paid tobacco products based on July sales of revenue stamps, reported in the Supplement to the Tobacco Barometer of the Tobacco Merchants Association of the United States. For the first time in several months, the figures from Puerto Rico were available in time for this report and will be noted in the following comparisons. The Philippine Islands figures, non-existent this year, will be noted for last July. Cigars of all classes in the U. S. totaled 510,823,- 310, as compared to 487,033,145, an hicrease of 23,790,- 165, or 4.88 per cent. P. I. figures for last July totaled 20,875,835. The P. R. total was 26,700, as compared to 24,500, a gain of 2200, or nearly 9 per cent. Grand total was 510,850,010, as compared to 507,933,480, a rise of 2,916,530, or 0.57 per cent. Class A cigars in the U. S. totaled 447,733,950, as compared to 436,694,080, an advance of 11,039,870, or 2.53 per cent. The P. I. total loss was 20,844,260. The P. R. figure was 26,350, as compared to 10,900, a cHmb of 15,450, or more than 141 per cent. The class total Increase or Decrease Product Cigars : Class A — United States Philippine Islands . , . I'uerto Rico July, 1942 447,733,950 26,350 447,760,300 4,582,115 + +++ + + + + + II II II II Quantity 11,039,870 20,844,260 15,450 9,788,940 1,042,280 325 3,050 1,038,905 11,100,225 25,250 10,200 11,064,775 479,040 Per Cent. 2.53 • • • • • • « • Total 2.14 Class B— United States Philippine Islands . . . Puerto Rico 29.44 ■ • • • • • • • Total 4,582,115 54,038,915 '"356 29.32 Class C — United States Philippine Islands . . . Puerto Rico 25.85 • • • • • • • • Total 54,039,265 4,025,115 25.75 Class D— United States Philippine Islands . . . Puerto Rico 13.51 • • • • • • • • Total 4,025,115 443,215 479,040 128,750 6,000 13.51 Class E — United States Philippine Islands . . . Puerto Rico 40.94 • • • • • • ■ • Total 443,215 + 122,750 38.30 was 447,760,300, as compared to 457,549,240, a decrease of 9,788,940, or 2.14 per cent. Class B cigars iri tlie U. S. totaled 4,582,115, as compared to 3,529,835, an increase of 1,042,280, or 29.44 per cent. P. I. and P. R. losses reduced this to 1,038,905, or 29.32 per cent. Class C cigars in the U. S. totaled 54,038,915, as compared to 42,938,690, a gain of 11,100,225, or 25.85 per cent., which was reduced to 11,064,775, or 25.75 per cent, bv P. T. and P. R. losses. Class D cigars in the U. S. totaled 4,025,115, as compared to 3,546,075, a rise of 479,040, or 13.51 per cent. Class E cigars in the U. S. totaled 443,215, as com- pared to 314,465, an advance of 128,750, or 40.94 per cent., which the P. I. loss brought down to 122,750, or 38.3 per cent. Little cigars totaled 12,018,300, as compared to 12,751,000, a drop of 732,700, or 5.75 per cent. Cigarettes in the U. S. totaled 20,875,470,140, as compared to 18,404,257,790, an increase of 2,471,212,- 350, or 13.43 per cent., which became 2,470,760,450, or 13.42 per cent., when the P. I. and P. R. losses were deducted. Large cigarettes gained 7.94 per cent. ; snuff lost 10.96 per cent.; tobacco, 5.66 per cent. The figures: Product July, 1942 Total All Classes: United States 510,823,310 Philippine Islands ... Puerto Rico 26,700 Grand Total 510,850,010 Little Cigars: All United States ... 12,018,300 Cigarettes: United States 20,875,470,140 Philippine Islands ... Puerto Rico 150,000 Total 20,875,620,140 Large Cigarettes: United States 162,400 Philippine Islands ... Puerto Rico 320 Total 162,720 Snuff (lbs.) : All United States ... 3,194,908 Tobacco (Chewing and Smoking) lbs.: United States 23,818.062 Philippine Islands ... Total 23.818,062 Source: Comparative data of July tax Internal Revenue Bureau. Increase or Decrease Quantity Per Cent. 4.88 + + 23,790,165 20,875,835 2,200 + 2,916,530 732,700 + 2,471,212,350 31,900 420,000 + 2,470,760,450 + 11,945 *14,686 2,735 393,315 1,428.304 1,428,304 0.57 5.75 13.43 13.42 7.94 1.65 10.96 5.66 5.66 paid products released by The Tobacco World Gains for Seven Months Are Substantial t Cigars, Cigarettes, Large Cigarettes and Snuff Share in Heavy Increases; Little Cigars, Chewing and Smoking Lag OBACCO products in all the major classifica- tions except little cigars and chewing and smoking tobacco continue to sliow substantial gains for 1942, it is revealed in the report of the first seven montlis of the vear, contained in the Supplement to the Tobacco Barometer of the Tobacco Merchants Association of the United States. For the first time in a number of months, the report is com- plete, including the figures from Puerto Rico, as well as the P. I. figures, mostly for 1941. Cigars of all classes in the IJ. S. totaled 3,394,326,- 242, as compared to 3,150,328,606, an increase of 243,- 997,636, or 7.75 per cent. P. I. production totaled 98,- 368,997 last year, as compared to only 770 credited to this vear. P. E. Cigars totaled 577,500, as compared to 300,085, a rise of 277,415. Grand total was 3,394,- 904,512, as compared to 3,248,997, an advance of 145,- 906,924, or 4.49 per cent. Class A cigars in the IT. S. totaled 3,043,680,840, as compared to 2,840,748,240, an increase of 202,932,- 600, or 7.14 per cent. The P. I. loss of 97,984,195, and the P. E. gain of 302,815, brought the class total to 3,044,126,160, as compared to 2,938,874,940, a gain of 105,251,220, or 3.58 per cent. Class B cigars in the U. S. totaled 26,127,955, as Product Cigars: Class A — United States IMiilippine Islands . Puerto Rico 1st 7 Mos. Cal. Yr. 1942 . 3,043,680,840 670 444,650 . . 3,044,126,160 26,127,955 100 39,250 26,167,305 . . 300,879,804 93,606 . . 300,973,404 21,213,318 + + + + + + + + + + Increase or Quantity 202,932,600 97,984.195 302,815 Decrease Per Cent. 7.14 Total 105,251,220 3,507,377 118,092 26,800 3,362,485 35,492,193 221,230 1,700 35,272,663 1,469,690 21,330 300 3.58 Class B— United States IMiilippine Islands . I^uerto Rico 15.51 • • • • • • • • Total 14.74 Class C — United States Philippine Islands . Puerto Rico 13.37 • • ■ • • • • • Total 13.28 Class D— United States Philippine Islands . . Puerto Rico 7.44 • • • • • • • ■ Total 21,213,318 2,424,325 1,448,060 595,776 23,280 7.33 Class E — United States Philijjpine Islands . . Puerto Rico 32.58 • • « • • • • • Total 2,424,325 572,496 30.92 September, 1942 compared to 22,620,578, a rise of 3,507,377, or 15.51 per cent. P. I. and P. E. losses reduced tliis to 3,362,- 485, or 14.74 per cent. Class C cigars in the IJ. S. totaled 300,879,804, as compared to 265,387,611, an advance of 35,492,193, or 13.37 per cent. P. I. and P. E. drops brought this down to 35,272,663, or 13.28 per cent. Class D cigars in the IJ. S. totaled 21,213,318, as compared to 19,643,628, a gain of 1,469,690, or 7.44 per cent., which was reduced to 1,448,060, or 7.33 per cent., by P. T. and P. E. losses. Class E cigars in the U. S. totaled 3,424,325, as compared to 1,828,549, an increase of 595,776, or 32.58 per cent., which the P. I. loss brought down to 572,496, or 30.92 per cent. Little cigars totaled 80,441,860, as compared to 88,079,813, a decline of 7,637,953, or 8.67 per cent. Cigarettes in the F. S. totaled 129,860,991,690, as compared to 116,918,863,140, a gain of 12,942,128,550, or 11.07 per cent. Large cigarettes totaled 1,095,010, as compared to 890,634, an increase of 204,376, or 22.95 per cent. Snuff gained 5.76 per cent. ; chewing and smoking tobacco lost 6.04 per cent. Following are the comparative figures : 1st 7 Mos. Increase or Decrease Product Cal. Yr. 1942 Quantity Per Cent. Total All Classes: United States 3,394,326,242 + 243,997,636 7 75 Phihppine Islands ... 770 — 98,368,127 Puerto Rico 577,500 + 277,415 Grand Total 3,394,904,512 -f 145,906,924 4A9 Little Cigars: All United States .. . 80,441,860 — 7,637,953 8.67 Cigarettes: United States 129,860,991,690 + 12,942,128,550 11.07 Philippine Islands ... 120 — 131,180 Puerto Rico 1,252,070 — 1,491,830 Total 129,862,243,880 -}- 12,940,505,540 11.07 Large Cigarettes: United States 1,095,010 + 204,376 22.95 Philippine Islands ... 120 — 6 280 Puerto Rico 139,865 + 79,865 '.'.'.'. Total 1,234,995 + 277,961 29.04 Snuff (lbs.): All United States ... 24.716.392 + 1,346,950 5.76 Tobacco (Chewing and Smoking) lbs.: United States 163,392,101 — 10,505,730 6.04 Philippine Islands ... 1 -|- 1 Total 163,392,102 — 10,505,729 6.04 ♦Compiled from comparative data of tax-paid products released monthly by Internal Revenue Bureau. 5 1942 Total Production Will Pass 1941 OTAL tobacco production for WV2 is estimated at Ij^Gljl'^^jtKK) pounds on tlie basis of August 1st conditions. This is within 1 i)ei' cent, of tlie production indicated July 1st and, if re- alized, will be 8 per cent, abovx* last year but 2 ])ei' cent, under the average for the ten-year (1 !),*]( )-.*^l)) ijeiiod. Yield per acre for the Ignited States is indicated to be the second highest on record. Estimated at 971] i)ounds, the 1942 yield compares with 962 pounds produced in 1941 and a ten-year {1930-;^9) average of S'A2 })ounds. Flue-cured prospects increased approximately 1 [)er cent, duiing- July with production now indicated at 748,()7(),()0() pounds comj)ared with a 1941 crop of 649,- »')42,()()() i)ounds and 7r)l,;U8,()()() i)ounds, the ten-year (193()-,*^9) average output. P]x[)ected yield per acre at 940 i)ounds is 4 per cent, above last year and 17 per cent, above the ten-year (193()-,S9) average. July weather was generally favorable in the Old Belt, although unusually high tem])eratui'es hastened the ri])ening of leaves dui'ing the latter i)art of the month. A greater ])()rtion of the croj) has been bai*ned than is usual for this date and giowers are expecting good ([uality leaf. Yield prosi)ects are exceptionally bi-ight in the eastern portions of the ])elt. In the Eastern North (^arolina Belt, yield i)ros])ects continue to be spotted Imt reports from growers indicate a slight imjH'ovement in conditions during July. Following almost ideal conditions during the planting season, con- tinued di*y weather in June and July resulted in consid- erable disappointment in yields. C\)nsidering the ab- normal season, farmers are well satisfied with the color and (piality of curings made to date. Type 12 auction mai-kets open August 25th. irarvesting is pi-actically comi)lete in the South Carolina Belt, with gi'owers highly pleased with yields and (piality of the crop. Tyi)e 13 mai'kets opened August (ith and Type 14 mar- kets July 28th. Prices so far in both belts are substan- tiallv above a vear ago. Prospective production of fire-cured tobacco of 70,565,00(3 pounds is })ractically the same as a month ago. A crop of this size would be the smallest of rec- ord— 44 per cent, below the ten-year (1930-39) average pi'oduction. Y^ield per acre is exjjected to be consider- ably higher than average, but acreage for harvest is onlv about one-half of that grown during the 1930-39 period. Other than complaints of dry weather in spotted areas of Tennessee and Kentucky, all fire-cured areas thus far have had a favorable growing season. A hurley tobacco crop of 345,548,000 pounds is in- dicated by August 1st conditions. This is within 2 ])er cent, of estimated production a month ago and, if ful- filled, will be 2 per cent, above 1941 and 5 ])er cent, above average production for the ten years (1930-39). Estimated vield per acre is ])racticallv the same as in 1941, but is 22 per cent, above the ten-year (1930-39) average. Practically all hurley producing areas have had a favorable growing season. In Kentucky, how- ever, yield i)ros])ects declined slightly dui'ing July as a result of dry weather in certain s])otted areas. ( 'utting has begun in some sections of Kentucky because of slight rust damage as well as early ripening. Southern Maryland tobacco made considerable progress during July following a late start. Indicated ])roduction is now set at 32,370,000 pounds, 4 ])er cent, above the July estimate and 7 ])ei- cent, above 1941. Gi'owth during the past month has l)een at a rajnd rate although spotted as a result of irregular iJanting dates. Some complaints have been made of i)lants bh)oming immaturely. The dark air-cured tyjies ai*e expected to produce a 1942 cro}) of 30,445,()00 j)ounds comi)ared with 31,645,000 in 1941 and a ten-year (l{)3()-39) average of 41,715,000 ])ounds. Yield per acre, although indicated to be less than last year's record, is a])ijroximatel5' 100 pounds above the ten-year (1930-39) average. August 1st conditions i)oint to a total cigar tobacco cro]) of 133,557,000 i)()unds compared with 138,804,000 pounds last year and 120,487,000 pounds, the ten-year average. Acreage for harvest is less than a year ago in all cigar-producing areas, but yield per acre is ex- ])ected to exceed 1941 by about 4 i)er cent. In Pennsyl- vania the filler ci'oj) made ra])id i)rogress with present growth fullv two weeks ahead of last vear. Yields are promising although some rust has developed because of high humiditv and cloudv weather. In the (Um- necticut Vallev earlv set tobacco has made excellent gi'owth but late fields are irregular in stand and plant develo]^ment. The crop is generally well ahead of nor- mal with some stalk cut tol)acco now going' into sheds. SEEK TOBACCOS WITH MORE NICOTINE II F more nicotine the better in tobaccos raised solely for nicotine insecticides and nicotinic acid. This is the reverse of the requirements for milder cigarette and cigar tobaccos, where the problem is to reduce the nicotine content. At present, nicotine insecticides are made chiefly from to- bacco by-products — stems, leaf scrap, cli])pings, and low-grade or damaged leaf unsuita])le for smoking to- bacco. Little has been done to raise high-nicot ine types for the chemical market. Increased demand for insecticides led the U. S. Department of Agriculture and various agricultural experiment stations to look into the feasibility of grow- ing high-nicotine varieties. Brasilia, an old strain of Nicotiana rustica, and a new strain known as Olson 68 liave been found to produee a sufficiently high nicotine yield to make worth while the production of rustica tobacco. Under favoral)le growing conditions the rus- tica strains consistently produced twice as much nico- tine per acre — 150 pounds or more — as ordinary to- bacco. Both leaves and stems vield nicotine. Bi'asilia will grow in many regions, but best results have been obtained in fertile soils under irrigation. The cost of yu'oducing the crop is still rather high. Fui'ther tests mav show some wav of reducing costs or of developing strains that yield still more nicotine. CUOIO NOW SECRETARY-TREASURER Anthony V. Cuoio has been elected secretary- treasuiei- of General Cigar Co., succeeding Horace V. Schick, who died last month. For the last two years he has been controller of the company, in which ])osi- tioii he is succeeded by E. F. Klages, pi-eviously as- sistant controller. ^\v. Ouoio entei-ed the industry at the age of 18, when he joined the accounting staff of the United Cigar Manufacturers Co. The Tobacco World i y-/ ^ ii»iiiiiiii''"r' f'"" ■' \'« . -:* IN A DARING RAID INSIDE A REEF-BOUND BAX A aS.'SOB" WAITS OUT A HAIL OF JAP L/crin D<^mDo R. J. Reynolds Tobacco Company, Winston-Salem, North Carolina IN THE ARMY- NAVY- MARINES - COAST GUARD -THI FAVORITE IS CAMEL ( BASED ON ACTUAL SALES RECORDS IN POST EXCHANGES, SALES COMMISSARIES, SHIP'S STORES, SHIP'S SERVICE STORES, AND CANTEENS.) CAMELS ARE IW^ FAVORITE WITH NAVV MEIV. THEY'RE MUD, SLOW-BURNING.. AND H^ME^ LET you DOWN ON FLAVOR C^W^ • •• / ^'^*fr/*. AND NOTE THIS: The Smoke of Slow-burning CAMEIS contain. CCSS I^ICOTi^B than that of the 4 other largest-selling brands tested —less than any of them -according to independent scientific tests of the smolce itself! ^F September, 1942 Sees Industry in Agreement with OPA By AI. S. KOHLBEKG Acting* Head, Tobacco Section Office of Price Administration PIE tobacco industry as a whole, it is felt, is in conij)lete agreement with the purposes of the Office of Price Administration; and this section is operating to administer various rul- ings necessary, in the most equitable fashion possible. At the present time, one of the most important prob- lems confronting" the many branches of thf tobacco industry is that of the new excise taxes proposed by Congress. It has now been determined that these ex- cise taxes may be passed on from the manufacturer through the wholesaler and retailer to the consumer. The particular products affected by these new excise taxes are cigarettes, cigars, smoking tobacco, and ciga- rette papers. Studies of these products are now under way. These studies are being made for the purpose of being able to pass these taxes on, in an equitable and reasonable fashion to all concerned. We must bear in mind, of course, that at all times the con- sumer's price is to be kept as low as possible. Taking each of the above-mentioned products sep- arately our thoughts outline themselves somewhat as follows : Cigarette Industry The manufacture of cigarettes is now regulated by scliedule Number 62 amended, which permits the passing on of any increase in excise taxes. The dis- tributor and the retailer operate under the General Maxinmm Price Regulation, whicli as amended will allow for the passing on of these taxes to the con- sumer. The Tobacco Section of the Office of Price Administration is now making ready a regulation which will permit this in the most reasonable and sim- j)le manner possible connnensurate with the spirit of the Emergency Price Control Act. Cigar Industry This industry is now operating under the General Maximum Price Regulation. For sometim.e this offixcc has been conducting a cost and general study of the industry. This study is now nearing completion and from it, methods will be determined as to the fairest manner of passing on the increased excise taxes. At the same time, the entire price structure of the indus- try is being considered. The completed study will re- veal an intimate picture of the cigar industry and its present day problems. Any inequities which may ex- i^t will thus be brought to the attention of this Office and remedial action will be instituted. Smoking Tobacco A study is now being made of the smoking tobacco industry for the purpose of determining the most suit- able method of passing on the proposed increase in excise taxes. Also under consideration is the pro- posed tax of one-half cent per booklet of twenty-five cigarette papers or less and how the widespread use of cigarette papers packed with smoking tobacco prod- ucts will aff'ect the future price structure. N. C. Farmers Enjoying Biggest Year OLD is flowing into the pockets of North Caro- lina tobacco farmers faster than it has since Sir Walter Raleigh's explorers took back to England two Indian chiefs and a bale of to- bacco. Farmers in this state, which produces 70 per cent, of all cigarette-tyi)e tobacco, will receive over $200,000,000 for their tobacco alone — and other croj) returns will push the cash income far beyond the usual half -billion nmrk. The previous highmark coincided with war, too — in 1919 the tobacco harvest sold for $153,898,172 — a mark which has never been equalled by any state until this year. Currently, tobacco is selling for $40 a Imndred pounds. The highest season's average was the $49.15 in 1919 — but that was before women started smoking and the 1919 crop was only 313,119,374 pounds. This year, it is estimated at around 513,730,000 pounds of fiue-cured, not to mention 7,800,000 pounds of hurley in the mountain sections. Jubilation has spread down Tobacco Road. The 40 market towns in North Carolina are thronged with farmers and their families and merchants are doing a thriving business. Medicine shows are setting up in the street, hawkers and pitchmen are busy, and itiner- ant evangelists have reappeared. One delighted farmer, watching his pile of tobacco being bid in for over 50 cents a pound let out a whoop : 'Tm gonna quit counting my money,'' he shrieked, **and start measuring it with a yardstick!'' While the price of tobacco fluctuates wildly, wars 8 seem to stimulate demand for the connnodity. In 1939, when war came to Europe, warehouses in this state were closed for a few days to avert panicky sell- ing. But exports which for a while were drastically reduced were resumed. It takes a lot of smoking for M fighting man, and suppUes of other types of tobacco —notably Turkish— are increasingly diflficult to get. The habit of smoking, wliich has increased stead- ^y ever since the discovery of America, took a phe- nomenal jump during the first World War. Produc- tion of all types of manufacturing tobacco soared, and cigarettes got the lion's share of the new business. After the war, smoking by women increased rap- idly, and these new consumers' added to the many con- verts from the armed forces, rapidly expanded the market for flue-cured tobacco. But the use of tobacco for making cigarettes in- creased steadily in recent years. In 1935, 775,932,000 pounds was used for this purpose. In 1939, it re- qmred 885,299,000 pounds— and this includes domes- tic manufacture only. ^ Planters following sales which have just opened in this section think World War II is going to pro- duce an immediately larger market from men in the armed forces, and a gradually increasing market after- wards. Whatever the future, there is more cash money rolling into N. C. agricultural pockets this year than ever in history. For the first five months of 1942, the state s farm cash income was alreadv $60,422,000, an increase of 47 per cent, over the same period in 1941. 77/r Tobacco World LUCKY STRIKE MEANS FINE TOBACCO! One of a series of paintings of the tobacco country by America's foremost artists \ I A CIGARETTE, IT'S THE TOBACCO THAT COUNTS ...and Lucky Strike means fine tobacco! Independent tobacco experts — buyers, auctioneers, warehousemen — see us consistently pay the price to get the finer, the milder leaf . . . These men make Lucky Strike their own choice by more than 2 to 1. Isn't that worth remembering . . . worth acting on . . . next time you buy cigarettes ? With men who know tobacco best— it's Lucicies 2 to 1 l^>i m^t^^ SPORT-JACKET . I Ask Che ti&W salesman lor a supply of the new full color catalogs show> ing all the luxury premiums. OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and smooth in character and impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBAC^CO Write for List of Flavors for Special Brands BETUN. AROMATIZER, BOX FLAVORS, PASTE SWEETENERS FRIES & BRO., 92 Reade Street, New York CIGAR BOXES Tel. Algonquin 4-9532 Established 1875 W7-64I EJkSTirDST. OGDEN BROS. GET COMMISSIONS Tlie AVar Departiiieiit has granted a commission as captain to Stephen A. Ogden and a first lieutenant's commission to Gordon A. Ogden, executive vice-pres- ident and vice president, respectively, of Alfred Dun- hill of London, Inc. They are now on active duty with the Army Air Corps at Miami Beach. They are sons of Arnold L. Ogden, president of the Dunhill Company, and have been given leaves of absence for the duration of the w^ar. Arthur Mainzer, hitherto vice president, has been appointed executive vice pres- ident. SNYDER IN CONTROLLERS INSTITUTE John A. Snyder, treasurer of Bayuk Cigars, Inc., Philadelphia, has been elected to active membership m the Controllers Institute of America. Tell the readers of The TOBACCO WORLD who you are and what you have to offer — ^that's advertising. // FOR PENNSYLVANIA SUBSCRIBERS Bv ALEXANDER BIDDLE President, Pennsylvania Economy League YERYONE in everv line of business in Penn- sylvania is interested in cutting State taxes. An oi)portunity wull be offered next year to cut State taxes in an amount that was never before possible — i)ei*haps $75,000,000. Not to take ad- vantage of it w^ould be sheer neglect of personal busi- ness interests. The occasion arises as the result of a situation in the Commonwealth's affairs that is easily understood. In 1935 w^hat w-ere called "Emergency Taxes" w^ere imposed to take care of the mounting burden of direct relief due to unemployment. In spite of the tremendously increased tax burden, the deficit continued to accumulate. It amounted to $83,000,000 at the end of Pennsylvania's last fiscal period on May 31, 1941. Since that date employment has been in- creasing at such a rate that relief expenditures have sunk in recent months below all expectations. The result is that the $83,000,000 deficit should be paid off by May 31, 1943, or shortly thereafter. The next Legislature will have the opportunity to cut taxes an estimated $75,000,000, when it meets in January, 1943, to ])repare the budget for the 1943-45 l)iennium. This is based on the premise that the bud- get for overall operating expenditures in the 1943-45 biennium will be no gi'eater than for the current bien- niuni. Actually there is the strong possibilitv that the operating expenditures for the next biennium may be considerably less than in the current two-year period. There is a growing feeling in many quarters that it IS not patriotic for the State either to employ men who could be used directly in the war effort or to spend money which could otherwise be used to help finance the war. Any reduction in the budget fur- nishes that much leeway for the estimated tax cut of $7o,000,000, based on an excess State income of this amount. A cut of $75,000,000 is of vital personal interest to business and industry, big and little. It is a prob- le^ni that comes up for immediate attention. Members ot the Legislature wiio will determine what taxes shall be cut, w^hat budget items reduced, will be elected on JNovember 3. Both political parties, their candidates for Gov- ernor, other State-wide offices and the Legislature are on record publicly as favoring a cut in State taxes. Morepver, Governoi- James has forecast a spread of The Tobacco World Bcorfri'c* Kay, (for of Modml't Gay NincfrM I19VU9, tinging to r/w accompaniment of Joo Howard who wrolo ovr 500 of tho Gay Nintlios' gaysl tiws. • ••••••••♦♦«♦■•*•••♦•' *••«•«••••** «•%••♦•*••••••♦•' MODEl'S Gay Itineties REVUE The all-star radio-hit program featuring Beatrice Kay, Soubrettc, Joe Howard. Master of Ceremo- nies, with Jenny Lynn, Danny Donovan, The Llm City Four, The Floradora Girls and the Model Tobacco Orchestra. EVERY MONDAY NICHT-CBS-COAST-TO-COAST ♦ <■ i> :V »»♦♦•♦••• ••••• ••♦••♦♦•••••• ^*' »•*«•••««*. yj: ?*.■*» yt*-m :T^-:s:-i.ife4ii.4iif«i^^^ $50 to $80 million dollars between State income in 1943-45, if the present rates of taxation are continued and expenses remain on the present basis. With this in mind business and industry in Penn- sylvania can perform a great service for themselves and the State. Every man and woman is entitled to exercise their democratic privilege and let candidates for the Legislature from their districts know that they are in favor of a cut in State taxes. The Pennsyl- vania Economy League believes that this should be done, and it is furnishing to taxpayers and public offi- cials in the midsummer number of its periodical '* Your Dollar's Worth," the estimates upon w^hich it fore- casts a possible cut of $75,000,000. After the Legislature is organized and the budget for the tw^o years beginning June 1, 1943, is under consideration, it will still be important to let the mem- bers of the Senate and House know that the business men and women who pay the taxes want every possible dollar cut out of the State levy— this looks like $75,- 000,000. Some times there are two sides to such a question; but when the country is at war, and every possible cent is needed to finance the war, the Penn- sylvania Economy League believes that there is only one. HORACE V. SCHICK Horace V. Schick, secretary, treasurer and director of the General Cigar Co., died at his home in Chalfont, Pa., a Philadelphia suburb, on August 7th. He was buried at Oakland Cemetery, following funeral services which were attended by a delegation of officials of the General Cigar Co., employees of that concern and nu- merous friends, in addition to the family. He is sur- vived by his widows, Mrs. Mary Q. (McDonough) Schick. The Theobald & Oppenheimer Co. was absorbed by the United Cigar Manufacturers Co., now the General Cigar Co., in 1914, and Mr. Schick, who held an impor- tant position in the T. & 0. accounting department, went to New York with the organization. From March, 1915, to March, 1917, he served as assistant treasurer of the United Cigar Manufacturers Co. and held the same position with its successor, the General Cigar Co., until 1933. He became secretary of the General Cigar Co. in 1918, was made a director in 1930, serving on the board until 1934. He was re-elected to the board in March, 1939, and was elected treasurer in 1940. September, 1942 SPRUCE LUMBER for CIGAR BOXES It's Brighter It's Lighter It's Better for the Eye for Shipping for the Cigars SPECIFY SPRUCE Uptegrove Lumber Co. Cigar Box Lumber for 69 years 15 Washington St. Newark, N. J. established 1886 ''BEST OF THE BEST'' ^^^^^1^ A. SANTAELLA & CO. Office, 1181 Broadway, New York City FACTORIES: Tampa and Kep West, Florida . AUTOKR AFT CIGAR BOXES Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Ouality-De sign-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, III. Detroit, Mich. Hellam, Pa. Hanover, Pa. Philadelphia, Pa. Wheeling. W. Va. J 13 Tobacco Merchants' Association Registration Bureau, ^NEw'^oraTy Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A— An allowance of $2 will be made to members of the Tobacco Mer- chants Association on each registration. Note B — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. It it necessitates the reporting ot more than twenty (20) titles, but less than thirty-one (31), an additional charge of Two Dollars ($2.00) will be made and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. TRANSFERRED REGISTRATIONS LA FLOR DE TAMPA-CUBA:— 36,806 (United Registration Bu- reau for the Tobacco Industries). For cigars, cigarettes, cheroots, stogies, smoking and chewing tobacco; and 16,869 (U. S. Patent Office), for cigars. Registered August 8, 1911, and March 11, 1913, respectively, by the Tampa-Cuba Cigar Co., Tampa, Fla. Trans- ferred to Gradiaz, Annis & Co., Inc., Tampa, Fla., on May 18, 1942. FOMENTO CUBANO:— 38,424 (United Registration Bureau for the Tobacco Industries). For cigars. Registered November 8, 1913, by the Tampa-Cuba Cigar Co., Tampa, Via. Transferred to (iradiaz, Annis & Co., Inc., Tampa, Fla., on May 18, 1942. HOLIDAY: — 46,687 (Tobacco Merchants .Association of the U. S.). For smoking tobacco. Registered July 25, 1938, by Scranton To- bacco Co., Scranton, Pa. Transferred to Duncan & Moorhead, Inc., Philadelphia, Pa., on July 17, 1939. ADRIAN BLOCK:— 31,491 (Tobacco Leaf), and 31,629 (U. S. To- bacco Journal). For cigars, cigarettes, cheroots and tobacco. Reg- istered April 10, 1906, by the American Litho. Co., New York, N, Y. Through mesne transfers acquired by the Adrian Block Ci- gar Co., Detroit, Mich., and re-transferred to the American Box Supply Co., Detroit, Mich., on August 11, 1942. PETER PAN:— 31,460 (Trade-Mark Record). For cigars, cigarettes, cheroots and tobacco. Registered October 18, 1905, by S. R. Moss, Lancaster, Pa. Through mesne transfers acquired by Joseph H. Hornstein, Chicago, 111., and re-transferred to Adolph Maruszewski, doing business as Erlinda Cigar Co., Milwaukee, Wis., on .August 21, 1942. Internal Revenue Collections for July Source of Revenue 1942 1941 Cigars $ 1,230,853.42 $ 1,192,925.10 Cigarettes, including floor taxes 67,846.622.01 59,816,021.69 SnufT 575,083.39 645,880.13 Tobacco, chewing and smoking 4,287,268.13 4,544,420.87 Cigarette papers, tubes and leaf dealer penalties 131,556.05 169,614.86 *Manufactured Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue based on manufacturers' returns of production) Month of May Increase or Decrease Product 1942 Quantity Per Cent. Plug 4,296,576 -f 8,116 0.19 Twist 458,602 + 82,916 22.07 Fine-cut Chewing 419,572 — 7,578 1.77 Scrap Chewing 3.767,923 -f 244,360 6.94 Smoking 13,704,775 — 3,142,713 18.65 SnufT 3,302,244 — 138,578 4.03 Total 25,949,692 — 2,953,477 10.22 Five Months Ending May 31 Increase or Decrease Product 1942 Quantity Per Cent. Plug 20,829,888 -f 439,788 2.16 Twist 2,429,811 + 184,717 8.23 Fine-cut Chewing 2,002.035 -f 1,345 0.07 Scrap Chewing 18.882,400 -f- 1,245,050 7.06 Smoking 72.570,560 — 9,414,043 11.48 SnuflF 18,072,942 -f 1.298,616 7.74 Total 134,787,636 — 6,244,527 4.43 *The production figures are in pounds, and are subject to revision until published in the annual report of the Commissioner of Internal Revenue. 14 TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES JESSE A. BLOCII, Wheeling, W. Va President WILLIAM BEST, New York, N. Y Chairman Executive Committee ASA LEMLEIN, New York, N. Y Treasurer CHARLES DUSHKIND, New York, N. Y Counsel and Managing Director Headquarters, 341 Madison Ave., New York City CIGAR INSTITUTE OF AMERICA President .Vice-President Treasurer Secretary Director the Board President Treasurer ALBERT H. GREGG EVERETT MEYER D. EMIL KLEIN SAMUEL BLUMBERG H. W. McHOSE Head(iuarfer.s, 630 Fifth Ave., New York City THE NATIONAL ASSOCIATION OF TOBACCO DISTRIBUTORS, INC. FRED W. WINTER Chairman of J. RENZ EDWARDS STANLEY' STACY • ■ ■ -.^I'ofT t'/-»r <-»! ,\T\r 'wi Cii. A..- Wo... V^.-lf V V pvoonti t'<» NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS BEN L. LASCHOW, 862 East Fifteenth St., Brooklyn, N. Y President K. L. McCORMlCK, 52 Klein Ave., Trenton, N. J First Vice-President W. 11. KOCH, 1404 Mt. Royal Ave., Baltimore, Md Second Vice-President ALBERT FREEMAN, 25 West Broadway, New York, N. Y Treasurei RETAIL TOBACCO DEALERS OF AMERICA, INC. ERIC CALAMIA, 233 Broadway, New York, N. Y President CLIFFORD M. DAWSON Treasurer MALCOLM FLEISHER Secretary SEIGFRIED F. HARTMAN Counsel CIGAR MANUFACTURERS ASSOCIATION OF AMERICA, INC., 200 Fifth Ave., New York, N. Y. ALVARO M. GARCIA President V\ALIER E. POPPER Treasurer .SAMUEL BLUMBERG General Counsel Executive Committee— Alvaro M. Garcia (Ex-oflficio), Thomas C. Breen, Harley W. Jefferson, D. Emil Klein, Walter E. Popper, Harry C. Carr, and Arthur A. Schwarz. THE YORK COUNTY CIGAR MANUFACTURERS ASSOCIATION CHARLES STUMP, Red Lion, Pa President ARTHUR McGUIGAN, Red Lion, Pa Vice-President RUSSELL S. STINE, Red Lion, Pa Secretary A. S. ZIEGLER, Red Lion, Pa Treasurer FLORIDA CIGAR MANUFACTURERS ASSOCIATION ARMANDO RODRIGUEZ President FRANCISCO GONZALEZ Vice-President I ( JH N LEVY Treasurer FRANCIS M. SACK, Tampa, Fla Secretary INDEPENDENT RETAIL TOBACCONISTS' ASSOCIATION NAT SCH ULTZ President BERNARD ARBITAL First Vice-President IRVING MALITZKY Third Vice-I'resident EDWARD SEIGEI Financial Secretary ALEXANDER DAVIS Treasurer BERNARD BERNSTEIN, 42 Broadway, New York, N. Y Secretary TOBACCO SALESMEN'S ASSOCIATION OF AMERICA, INC. VICTOR KORMAN President CHAS. B. KIRVVIN Treasurer LEO RIEDERS, 604 West 162nd Street, New York, N. Y Secretary GENERAL CIGAR CO. PROFITS Net profit of $56r),428 after provision of $449,8:W tor Federal income taxes is reported by the Greneral Cigar Co. for the six months ending Jmie 30. Tliis is eciual to 82 cents a share on 472,982 com- mon sliares after dividend requirements on 7 j)er cent. }) referred stock. For six months to Jmie 30, 1941, net profit was $593,580, oi" 88 cents a common share, after $238,795 for taxes. Federal income taxes for the first six months of this year have been estimated a,t 45 per cent, of tax- able income. No excess profits tax is believed to be payable for the period under existing- laws or under tlie 1942 rev- enue bill. Current assets as of June 30, 1942, including $2,001,385 casli, amounted to $24,722,036 and current liabilities were $3,042,607. This compares with cash of $1,077,512, current assets of $23,174,074 and current liabilities of $1,733,449 on June 30, 1941. Inventories were $19,993,189 against $17,391,512. The Tobacco IV o rid WHKN a PT boat strikes, soniethinjr happens, riiese lijihtniiifz-fast fighters make their deaclly thrust at the enemy and are away all in a matter of seconds. They're as fast as the flame of an Independence Safely Match. Other comparisons come to mind. The PT boat demonstrates the genius of American designing on a small scale — terrific power in a small package. Independence .Safety Matches are an example of the same kind of skill. They're all match — concentrated power for light and flame in a stick no longer than your little finger. A mission accomplished, and the torpedo having hit its mark, comes the time to 'light up''. Speed and steadiness count in a match w hen w ind rips through the bow like a hurricane. But the skipper will have his [)ipe because Independence Safety Matches do their every war job well. Vi hy these Made- In -USA Safety Matches excel in efficiency is the story of an American achievement which will interest you. Read it, in the panels below. J2^ i^waJ^ DIVISION OF BERST-FORSTER-DIXFIELD COMPANY • NEW YORK CITY • MADE IN U.S.A. The Safety Match and Match Box... Made in U.S. A.... By independence Whv the mm on the fijihlinf; front and the man on the home defense frr>nt ean depenii on IntJependenc e Safely Matches for sure, instant light and flame is the story of an Ameriean achievement. Read it, in the panel on tlic right. l.Ttie head is hard, ac- curately shaped, uni- form. In full llame in one second Doesn't chip or crush when struck. 2. The stick is square, which means lire rapidly feeds into a strong, ef- fective llame. Sturdy- made uf clean hard wood . J. The head is ou< beforo the fire reaches the end of the stick. That tells you there will be no dangerous afterglow. 4. ( )uler box is m.tde of uood. In Univ of Min- nesota tests, it sup[X)rted 53.6 lbs. without weaken- ing or losing sha|)e. S. Wood outer holds A. Inside boi is scored inner box snugly. Try with light perforation on above test. Pull halfway sides and bottom. Can out : hold downward be conveniently torn in shake. It remains secure. two for use on ash trayt. Berst-Forstcr-Dlxfldld Co. BFD *33 Tobacco Trode Journal! August, 1942- »W ▲ ESTABLISHED 1881 6 ^: ^/Bp OCT 5, ARY m2 tts. '^^■^•'•o OCTOBER 1942 t9f V'c^/t, 'urf CIGARETTES PASS 150 BILLION MARK IN FIRST EIGHT MONTHS With output in August reaching close to 21 billion, production of cigarettes in the first six months of this year in the United States totaled 150,801,635,770. This com- pares with 134,695,385,330 in the same period of last year and represents an increase of 16,106,250,440, or 11.96 per cent. Cigars produced in the U. S. in the same period totaled 3,893,198,317, as compared to 3,641,356,291, a gain of 251,842,026, or 6.92 per cent. Large cigarettes advanced 24.69 per cent.; snuff, 4.33 per cent. Little cigars declined 5.59 per cent.; chewing and smoking tobacco, 6.27 per cent. CLAUDETTE COLBERT is doing a grand job in the Volunteer Army Canteen Service (VACS to^the boys :< You should see her starring in the new Paramount Picture "PALM BEACH STORY" •> HoBART B. Hankins — Editor Business Manager — B. S. Phillips IL S EEP EM SATISFIED L^ Milder. . Cooler . .Better -Tasting Cigarettes . . . that's what smokers ask for . . and that's Chesterfield. Milder when you smoke a lot . . Cooler when the going's hot . . and Better -Tasting all the time! Buy CHESTERFIELDS hy the carton and treat the hoys and yourself to more smoking pleasure than you've ever known . . . T/iey Satisfy ^^f.'"*' Copyright 1942, Ligc"t & Myers ToaAcco Co. THE TOBACCO WORLD Vol. 62 OCTOBER. 1942 No. 10 OLDIERS want cigars, lots of them, now ! The Cigar Institute of America has translated that desire into an effective and appealing poster for retailers which is now being released for nationwide display. Created by James Montgomery Flagg, the poster shows a soldier sitting on his trunk, in barracks, looking dejectedly into the empty cigar box he holds in his hands. In the upper right-hand corner are the words, ^'All gone." At the bottom is the reminder, * * When you buy for yourself, remember him.'' HE poster offers an unusual opportunity to boost box sales — any soldier would rather re- ceive a whole box than just a handful. Also, customers should be reminded that if they want to send a Christmas box of cigars to soldiers in foreign service their package must be in the mails be- fore November 1st. Co-operating distributors and re- tailers will be doing a real service to the Army, for Army officials recognize that smokes are necessary to morale, that they contribute to comfort and content- ment in off-duty hours. During World War I, General John J. Pershing cabled Washington to include to- bacco in its rations for the AEF, saying ^^its absence causes distress.'' Today, in theatres of action over- seas, where cigars are harder to get and moments for *^at ease" are rare, indeed, the fighters of America, from General to newest selectee, are clamoring for more cigars. And their pleas should not go unan- swered. Those who display the poster will be helping to do their bit by passing the word along to the folks at home. eB ARRY W. McHOSE, director of the institute, said: *^From the standpoint of the future, in the post-war days when readjustments will be necessary, promotion of this sort has an important job to do for the cigar trade. If soldiers and sailors cannot get cigars today they will hardly be cigar devotees tomorrow. New cigar smokers cre- ated in the Army and Navy today will continue to demand their favorite smoke in the days to come. Tlie poster provides a link between service men and cigars. Everyone in the cigar industry has a patriotic job to do — cheer up Flagg 's disconsolate soldier!" Distribu- tion of the poster will be made exclusively through regularly accredited members of the Cigar Boosters League. Leading dealers are now receiving first ship- ments of the posters through distributor salesmen affiliated with this league. HE 1942 indicated production of tobacco (all types combined) of 1,869,661,000 pounds is 9 per cent, above 1941 but approximately 2 per cent, below the ten-year (1930-39) average. Flue-cured T)ros])ects increased about 14,000,000 pounds from the August 1 estimate but this was partly offset by decreases in other types, principally hurley and cigar filler. The United States yield pei* acre of 960 pounds is second only to the yield of 1036 pounds in 1940. Flue-cured production is now estimated at 762,760,000 pounds, an increase of 2 per cent, over August 1. Last year's crop totaled 659,542,000 pounds and production for the ten-year period averaged 751,348,000 pounds. A OR the first time in manv vears, harvesting and curing was practically complete on September 1 in the Old Belt of Virginia and North Caro- lina. AVhile slight damage from excessive rains was reported, this area experienced a generally favorable growing season and yields and leaf quality were considerably above average. Marketing of the 1942 crop is well under way in the Eastern North Carolina and South Carolina Belts with indicated pro- duction practically unchanged from a month ago. In Georgia and Florida sales of the 1942 crop have been completed and growers received the highest price on record. RODUCTION of fire-cured tobacco at 71,795,- 000 pounds is tlie smallest crop of record and compares with 73,097,000 pounds produced in 1941 and 125,499,000 pounds, the ten-year aver- age output. Although heavy rains during August inter- fered, cutting was almost complete in Virginia and well started in Kentucky and Tennessee. The crop in the latter two States had experienced considerably dry weather prior to August. Prospective hurley pro- duction is now indicated at 341,819,000 pounds, a de- crease of four million pounds from the August 1 esti- mate. TOTAL cigar tobacco production of 131,047,- 000 pounds is indicated by conditions, about eight million pounds less than i)roduced in 1941. During the month tlie Pennsylvania filler crop suff'ered from further rust damage which forced early cutting and reduced leaf quality. In the Connecticut Valley, growers report a favorable season although heavy rains in August delayed harvesting and caused some pole sweat. Gi'owth is quite heavy and quality is expected to be good. Prospects for the binder crop in Wisconsin inq)roved as a result of favorable weather. The soutiiern Wisconsin crop was put rapidly into sheds. I'he TOBACCO WORLD (est. 1881) is published by Tobacco World Corporation; Hobart B. Hankins, President and Treasurer; B. S. Phillips, Vice-President; John Clcary, Secretary. Office, 236 Chestnut Street, Philadelphia, Pa. Issued monthly. Subscriptions, available only to those engaged in the tobacco industry or trade, $1.00 a year, IS cents a copy; foreign, $1.75 a year. Entered as second-class mail matter, December 22. 1909, at the Post Office, Philadelphia, Pa., under the Act of March 3, 1879. Cigarettes Increase 17.8^ in August U. S. Cigars of All Classes Show Gains but These Are Largely Wiped Out by the P. L and P, R. Losses of the Month NCREASES in cigars of all classes, especially those in the higher-price brackets, in little cigars, in cigarettes and in large cigarettes; declines in snutf, chewing and smoking to- bacco— those were the higlilights of production in Au- gust, according to the figures supplied in the Supple- ment to the Tobacco Barometer of the Tobacco Mer- chants Association of the United States. The gains ranged from 0.27 per cent, for Class A cigars to 51.83 per cent, for Class B cigars. Cigars of all classes in the U. S. totaled 498,872,- t^/ 075, as compared to 491,027,685, a rise of 7,844,390, or ^^/ 1.60 per cent. The total Philippine loss of 20,593,030 ^ -p and the Puerto Rico drop of 5700 transformed this 0 gain into a net loss of 12,754,340, or 2.49 per cent. Class A cigars in the U. S. totaled 438,481,940, as compared to 437,282,725, a slight advance of 1,199,215, or 0.27 per cent. P. I. and P. R. losses changed this into a decrease of 19,372,290, or 4.23 per cent. Class B cigars in the U. S. totaled 5,859,745, as compared to 3,859,345, a gain of 2,000,400, or 51.83 per cent. The P. I. total loss was 4150, but the P. R. gain was 11,900, so that the net increase for the class was 2,008,150, or 51.87 per cent. Class C cigars in the U. S. totaled 49,743,990, as compared to 46,410,225, a rise of 3,333,765, or 7.18 per cent. The P. I. loss was 37,425, but the P. R. gain was 6950, so that the class gain turned out to be 3,303,290, or 7.11 per cent. Class D cigars in the IT. S. totaled 4,397,175, as compared to 3,173,735, a gain of 1,223,440, or 38.55 per cent., which was only slightly reduced to 1,222,940, or 38.53 per cent., by the wiping out of the 500 P. I. figure. Class E cigars in the U. S. totaled 389,225, as compared to 301,655, an increase of 87,570, or 29.03 ]jer cent., which the P. I. blank lowered to 83,570, or 27.34 per cent. Little cigars totaled 10,129,600, as compared to 7,852,000, a rise of 2,277,600, or 29.01 per cent. Cigarettes in the U. S. totaled 20,940,644,080, as compared to 17,776,522,190, an advance of 3,164,121,- 890, or 17.8 per cent. P. I. and P. R. returns were both blank, in contrast to production of 400 and 555,000 in the same month last year. Large cigarettes totaled 199,850, as compared to 147,800, a gain of 52,050, or 35.22 per cent. Snuff totaled 2,764,896 pounds, as compared to 2,971,991, a decline of 207,095, or 6.97 per cent. Chewing and smoking tobacco totaled 22,564,144 pounds, as compared to 24,489,824, a drop of 1,925,680 pounds, or 7.86 per cent. Following are the comparative figures : Increase or Decrease Product August, 1942 Quantity Per Cent. Cigars: ff Class A — United States . . 438,481,940 + 1,199,215 0.27 IMiilippine Islands . . * •••••• 20,546,955 Puerto Rico 2,150 — 24,550 August, 1942 Product Total All Classes: United States 498,872,075 Philippine Islands ... Puerto Rico 32,400 Increase or Decrease Quantity Per Cent. + 7,844,390 20,593,030 5,700 1.60 Total 438,484,090 — Class B — United States . . . Philippine Islands Puerto Rico .... 5,859,745 20,056 Total 5,879,795 19,372,290 + + 2,000,400 4,150 11,900 + 2,008,150 4.23 Grand Total 498,904,475 — 51.83 51.87 Little Cigars: All United States 10,129,600 Cigarettes: United States 20,940,644,080 Philippine Islands ... Puerto Rico Class C — United States . . . Philippine Islands Puerto Rico .... 49,743,990 *10,206 Total 20,940,644,080 Total 49,754,190 Class D — United States . . . Philippine Islands Puerto Rico .... 4,397,175 Total 4,397,175 Class E — United States . . . Philippine Islands Puerto Rico 389,225 Total + + 3,333,765 37,425 6,950 3,303,290 1,223,440 500 7.18 • • • • • • • • Large Cigarettes: United States Philippine Islands + 7.11 Puerto Rico 38.55 • • • • • • • • Total + Snuff (lbs.) : All United States .. + 1,222,940 87,570 4,000 38.53 Tobacco (Chewing and Smoking) lbs.: + 29.03 • • • • • • ■ • United States Philippine Islands . . Total C .. ,r- 199,850 199,850 2,764,896 — 22,564,144 22,564,144 12,754,340 + 2,277,600 + 3,164,121,890 400 555,000 + 3,163,566,490 + 52,050 400 20,000 + 31,650 — 207,095 — 1,925,680 — 1,925,680 2.49 29.01 17.80 17.80 35.22 18.82 6.97 7.86 389,225 + 83,570 27.34 Source: Comparative data of August by Internal Revenue Bureau. tax-paid products released The Tobacco IV o rid '"\ U. S. Cigars Up 6.92% for Eight Months Elimination of Phiappine Islands Production Reduces Gain to 3.54^^ Cigarettes Rise ll.96i in Period S tlie record has stood for most of this vear to date, so for the complete first eight months the i\;S/c4VA_w pi ULiu\JLiuii ll^ultTiS pUltrct}' gaillS lUl cigars, cigarettes, large cigarettes and snuff, losses for little cigars, chewing and smoking tobacco. Leading in the percentage of increase are Class E cigars (32.08 per cent.), the runner-up being large cigarettes (24.69 per cent.). The two losses were small in quantity and percentage. All the figures are from the Supplement to the Tobacco Barometer of the To- bacco Merchants Association of the United States. Cigars of all classes in the U. S. totaled 3,893,198,- 317, as compared to 3,641,356,291, an increase of 251,842,026, or 6.92 per cent. The 1941 Philippine production of 118,961,927 was almost a total loss this year, only 770 being credited to 1942 P. I. production this year. The Puerto Rico total was 609,900, as com- pared to 338,185, a gain of 271,715. The grand total was 3,893,808,987, as compared to 3,760,656,403, a net gain of 133,152,584, or 3.54 per cent. Class A cigars in the U. S. totaled 3,482,162,780, as compared to 3,278,030,965, a rise of 204,131,815, or 6.23 per cent. A P. I. loss and a P. R. gain changed this to a net gain of 85,878,930, or 2.53 per cent. Class B cigars in the U. S. totaled 31,987,700, as compared to 26,479,923, an advance of 5,507,777, or Product Cigars : Class A — United States Philil)pine Islands . . . Puerto Rico Total Class B— United States Philippine Islands ... Puerto Rico Total Class C — United States Philippine Islands ... ^^ Puerto Rico 1st 8 Mos. Cal. Yr. 1942 3,482,162,780 670 446,800 3,482,610,250 31,987,700 100 59,300 32,047,100 350,623,794 103,800 350,727,594 25,610,493 + + + + + + + + + + + Increase or Quantity 204,131,815 118,531,150 278,265 85,878,930 5,507,777 122,242 14,900 5,370,635 38,825,958 258,655 8,650 38,575,953 2,693,130 21,830 300 Decrease Per Cent. 6.23 • • • • • • • • 2.53 20.80 • • • • • • • • 20.13 12.45 • • • • • • • • Total 12.36 Class D— United States Philippine Islands . . . Puerto Rico 11.75 • • • • • • • • Total 25,610,493 2,813,550 2,671,000 683,346 27,280 11.64 Class E — United States Philippine Islands . . , Puerto Rico 32.08 • • • • • • • ■ Total October, 1^42 2,813,550 656,066 30.41 20.8 per cent., which P. I. and P. R. losses reduced to 5,370,625, or 20.13 per cent. OlnsG (^ «ir>.^,... l~. 4-1,- TT Q A„i..,i,.i orrn poo pfrk 4 Vviclbb \j vii^aift in Lue Ij . o. Luiaieu oOu,uZ(0, < t;4r, as compared to 311,797,836, a gain of 38,825,958, or 12.45 per cent., which was only fractionally reduced to 12.36 per cent, by the P. I. and P. R. figures. Class D cigars in the U. S. totaled 25,610,493, as compared to 22,917,363, an increase of 2,693,130, or 11.75 per cent. P. I. and P. R. losses lowered this to 2,671,000, or 11.64 per cent. Class E cigars in the U. S. totaled 2,813,550, as compared to 2,130,204, a climb of 683,346, or 32.08 per cent., which the P. I blank reduced to 656,066, or 30.41 per cent. Little cigars totaled 90,571,460, as compared to 95,931,813, a drop of 5,360,353, or 5.59 per cent. Cigarettes totaled 150,801,635,770, as compared to 134,695,385,330, an increase of 16,106,250,440, or 11.96 per cent. Large cigarettes totaled 1,294,860, as compared to 1,038,434, a gain of 256,426, or 24.69 per cent. Snutf totaled 27,481,288 pounds, as compared to 26,341,433, a gain of 1,339,855, or 4.33 per cent. Chewing and smoking tobacco totaled 185,956,245 pounds, as compared to 198,387,655, a drop of 12,431,- 410, or 6.27 per cent. Following are the comparative figures : y 1st 8 Mos. Product Cal. Yr. 1942 Total All Classes: United States 3,893,198,317 Philippine Islands . . . 770 Puerto Rico 609,900 Grand Total 3,893,808,987 Little Cigars: All United States ... 90,571,460 Cigarettes: United States 150,801,635,770 Philippine Islands ... 120 Puerto Rico 1,252,070 Total 150,802.887,960 Large Cigarettes: United States 1.294,860 Philippine Islands . . . 120 Puerto Rico 139,865 Total 1,434,845 Snuff (lbs.) : All United States ... 27,481,288 Tobacco (Chewing and Smoking) lbs.: United States 185,956,245 Philippine Islands ... 1 Total 185,956,246 ♦Compiled from comparative data of monthly by Internal Revenue Bureau. Increase or Decrease Quantity Per Cent. + 251,842,026 — 118,961,157 + 271,715 + 133,152,584 — 5,360,353 + 16,106,250,440 — 131,580 — 2,046,830 -f 16.104,072,030 + 256,426 — 6,680 + 59,865 6.92 3.54 5.59 + + 309,611 1,139,855 — 12,431,410 + 1 — 12,431,409 11.96 11.96 24.69 27.52 4.33 6.27 6.27 tax-paid products released Tobacco Wholesalers and Tobacco Taxes By Joseph Kolodny Executive Secretary National Association of Tobacco Distributors T tlio outset, I believe it appropriate — for tlie sake of baekgrouiid — to briefly review the man- lier ill which state taxation of tobacco products has developed. In the early 192()'s some of the State Governments, owin«>' to increased, social ob- ligations to the citizenry, found themselves short of funds. Tliey were obliged to seek new sources of i-e venue, and, in the course of this search, came aci'oss the huge revenue the Federal Government was obtain- ing from to])acco taxes, particularly from cigarettes. Tlie state legislators evidently felt that smokers could bear a still heavier load, even though they already were paying a Federal tax of six cents on each ])ackage of cigarettes, or $21.90 a year for the average smoker who bought one pack of cigarettes per day. The AVays and Cleans Connnittee of the United Sttites House of Representatives in its report to the 7;h-d Congress, stated: ''Your connnittee is of the opinion that the tobacco tax burden is without reason and unconscion- able. We suggest that this tax of $21.90 per year is a sales tax of monstrous proportions.^' Disregarding the ''monstrous'' size of the Fed- eral tax, four states in 1923 proceeded to impose their own tobacco taxes. In the succeeding eighteen years, other states have seized the same opportunity of de- riving additional revenue, with the result that today there are twenty-eight tobacco tax states garnering approxhnately 125 million dollars annually. The tobacco wholesaler was dragged into the pic- ture right in tlie beginning. When the first state stani]) taxes were levied, it was necessary to establish an efficient and facile method of collection. It was apparent that the responsibility would have to be cen- tered in one group in order that the enforcement and supervision of the tax law could be effectuated in a businesslike manner. It was quickly perceived that the wholesaler held the key to this pr()])lem and that there could be im- posed upon him a mandate to convert his operations into those of an ideal tax collection agent. His facili- ties for this purpose seemed to be custom made. It should be emphasized, however, that the whole- saler did not ask for or seek the job of tax collector. He would have preferred minding his own l)usiiiess, and he had no desire to undertake a strange and un- familiar task which would interfere with and compli- cate the normal operation of his efficient enterprise. South Carolina, which initiated its to])acco tax in 1923, of course recognized that if the wholesaler were transformed into a state tax collector, then he de- served to be compensated not only foi- his actual cost of stamping the merchandise but also for providing the facilities and performing the services of a deputv tobacco tax collector. In fixing a discount of 10 per cent, on the value of the tax stami)s, the South Caro- lina legislature allowed an amount believed to ])e ade- quate to reimburse the wholesaler for his expense and also compensate him for his facilities and for the trouble, inconvenicMice, interference and annovance en- countered in complying with the law. The reasonable- ness and fairness of the 10 per cent, discount rate was 6 recognized by numerous other states when they subse- (luently levied tobacco taxes. Let us briefly analyze the business of the average tobacco wholesaler. He has an annual volume of about $400,000, of which about 65 per cent, represents cigarettes. This may impress you as a very substan- tial amount but considering the fact that he oj)erates on a very slight margin, the gross profit is extremely trivial. He has two or three salesmen, operates one or two trucks and, as a rule, employs two shipjjing clerks and a bookkeeper and billing clerk. He provides the cap- ital and furnishes the equipment and the organization. His function is entirely one of service. He buys and warehouses the products of scores of manufacturers. He assembles his customers' orders from his bulk stock and delivers them. He extends credit, without which most retailers could not continue in business. With him rests the responsibility of providing an un- interrupted supply of tobacco products and kindred merchandise for his community. Let us now diagnose the distributor's cigarette business. He receives shipments of cigarettes semi- weekly or weekly from the manufacturer. The most popular brands cost $65.30 a case less a trade discount of 10 per cent, and a cash discount of 2 per cent., or $57.60 net per case. Generally speaking, he sells the cigarettes to retailers at a gross profit of 4 per cent, or at the rate of $59.90 per case, which leaves him a gross profit of $2.30. His stock of cigarettes moves out almost automatically. Should he receive the mer- chandise at the opening of business, he often disposes of several cases even before he opens his morning mail. It entails no trouble, no delay in moving the stock, no complicated business operation, no need of extra record keeping, and no making of exacting reports to the state. Then — like a bolt from the blue — the legislature of his state, in its wisdom, decides to levy a tax on cigarettes and makes this wholesaler responsible for collecting and accounting for the tax. What happens! What was a smoothly running business operation im- mediately assumes the aspect of a shambles. The nature of his business, which is that of receiving and assembling a large variety of tobacco products and kindred lines for reshipment to his retail customers, is suddenly and completely transformed, and instead he has to divert his talents and energies to a field of activity which is wholly alien to his normal business pursuits. He is thus saddled with the following bur- dens : 1 — He must allocate valuable space for the estab- lishment of a stamp department — and, gentlemen, floor space is invariably at a premium in a wholesale ware- house. 2 — He must enroll and train a special crew to affix stamps, with all the attendant present day labor diffi- culties. In passing, it is quite fitting to note that, with the treniendous diversion of skilled and unskilled labor to war industries, with higher wages as an allurement, the maintenance of an efficient stamp affixing depart- ment is certain to become more complex and nerve- racking in the future. 3 — Now comes his introduction to the unique ex- perience of being bonded. The fact that his mercan- The Tobacco IV o rid • A tile credit rating with manufacturers may run into hundreds of thousands of dollars is of no importance to the state. He has to get a bond if he wants credit on stamps. 4 — The price of cigarettes goes up $10.00 a case, assuming the tax is two cents per package. The whole- saler must increase his capital investment sufficiently to cover his stamp inventory. The price to the re- tailer becomes $69.90 per case, but the wholesaler's profit is still $2.30, notwithstanding the additional costs. 5 — He must lay in a stock of stamps sufficiently large to cover his needs for the immediate future. 6 — He must then employ and train office help to keep tlie tax records properly and inake out the neces- sary reports. 7 — The cases must be taken out of stock and opened . . . the cartons removed and opened . . . the stamps moistened and affixed to each package . . . the packages repacked in the cartons . . . the cartons returned to the case and the case resealed and marked. The stamped cigarettes must be kept separate from the unstamped stock to avoid any risk of severe penal- ties should any of the unstamped merchandise be shipped out in error. All this is completely foreign to the conduct of a wholesale tobacco business. . . . These processes are much more akin to manufactur- ing than to distribution. 8 — To render the confusion further confounded, some states tax tobaccos and cigars in addition to cigarettes. Did any of you gentlemen ever witness the anguish of a person engaged in affixing little stamps on five-cent packages of tobaccos? 9 — After going through all these motions, the wholesaler is now ready to sell the stamped cigarettes and wait for his money from the retailers from fifteen to ninety days. Any bad debts are augmented by the value of the stamps on the merchandise sold. 10 — To continue further, the distributor must as- sume the risk of loss, theft or spoilage of the stamps. He must increase his insurance on his additional in- ventory and he must also make expenditures for Fed- eral and State Unemployment Insurance, Old Age Benefits, Workmen's Compensation, etc., covering his added employees. 11 — Cigarettes, as you know, are the next thing to legal tender. Great precautions must be taken by the wholesaler to safeguard his investment. Where there is a state tax this need is even more urgent because both the size and the value of the stamped inventory are that much greater. Where a substantial inventory of cigarettes is carried, the wholesaler frequently con- structs a storage room of steel or other strong ma- terials which make the room partially burglar proof. 12 — A further complication is created in the mat- ter of drop shipments, or shipments made direct to the retailer by the manufacturer but billed through the wholesaler. These deals almost invariably consist of both tobacco and cigarettes. If a particular state taxes only cigarettes, then the tobacco portion of the drop shipment goes direct to the retailer, but the cigarettes have to go first to the wholesaler for stamp- ing, and the wholesaler ultimately must bear the cost of delivery, whereas in non-tax states he does not have to handle the merchandise in any manner whatsoever. In the states where all tobacco products are taxed, the wholesaler is saddled with the burden of handling the entire drop shipment. October, 1(^42 13 — Another headache directlv attributable to the tax is the fact t^iat certain states grant wholesalers' licenses promiscuously, resulting in the disruption of both the wholesale and retail trade. Individual re- tailers and retail chains use the stamp discount as a means of cutting prices and exploiting cigarettes as a loss-leader. This is contrary to the spirit and purpose of the Fair Trade and Unfair Sales Laws which have been adopted by the majority of the states. Experi- ence has proved definitely that indiscriminate licensing encourages vicious competition which is contrary to the public interest. In this connection it rather amazes me to find that the term "wholesaler" is not accurately defined in the state tax statutes and that wherever a definition appears it is very loose and permits the licensing of individuals and firms who do not actually qualify as wholesalers. With your permission I submit for your consideration the following definition of a wholesaler: "A wholesaler is a person, firm or corporation organized primarily to sell goods to, and render service to the retailers in the territory it chooses to serve; that purchases its merchandise directly from the manu- facturers ; that at least 75 per cent, of whose sales are made at wholesale; that handles goods in wholesale quantities and sells through salesmen, advertising and/or sales promotion devices; that carries at all times at its principal place of business a representa- tive stock of goods it sells; that extends credit to its customers and carries its own accounts." 14 — I had occasion recently to examine the records of a certain wholesaler who kept a careful account of the costs of his stamping department. Each item was listed separately and I believe it will aid your under- standing of the wholesaler's task if I simply read to you a list of these items : payroll . . . rent for space . . . light . . . water . . . heat . . . licenses . . . social security taxes . . . insurance . . . workmen's compensation insurance . . . extra bookkeeper . . . extra bill clerk . . . uniforms for girls in stamping department . . . laundry . . . towel service ... ice . . . delivery cost of stamps . . . stationery . . . glue . . . ink . . . gummed paper . . . twine . . . rubber mats . . . pans . . . depreciation of equipment . . . interest on stamps carried on stock . . . interest on surplus stock carried . . . interest on stamped por- tion of accounts receivable . . . bad debts . . . loss from shortage of stamps and loss from mutilated stamps. 15 — After the wholesaler has been subjected to all these processes, extra costs and trouble in affixing the stamps, one would rather expect that his profit would be substantially enlarged. Let us look at the record. We have already shown, where there is no state tax, that the wholesaler may quickly and with no complica- tion sell a case of cigarettes at a gross profit of $2.30. To what extent are his earnings augmented by the additional $10.00 added to the price of the cigarettes by the tax? If the state allows him a 10 per cent, dis- count on stamps, he then has $1.00 to defray all the costs listed hereinabove and, perchance, also retain a slight profit. Moreover, conditions being what they are today, some morning the wholesaler may arrive at his place of business only to find that the employees of his stamp department have been enticed to more highly paid jobs, with the result that his entire operation is stymied for the day. {To he concluded next month) ..M% HELP SPOT A SUB! VEN if you can't go to sea and send depth charges booming down around a U-boat — you can help! Your binoculars, with keen Navy eyes behind them, can spy a submarine and see to it that there is one less marauder to murder helpless seamen and sink vital supplies. Have you ever been stirred by a charity appeal to buy glasses for some small, nearsighted child! By a picture of a tiny face peering dimly out upon life, handicapped? Then im- agine what it means for a Navy lookout, staring into distance with the lives of a whole crew of shipmates dej)endent upon his vigilance, to be handicapped by a C Jir^ I'f'i <>•/■» (\T OM •! mtjoe JI/»«w» It. ■,^,■^4■ ^■^■t-'t^ , » ^>4-,^i» 4- ' .» 1 ^ ...> >v.,-v ^l-»» but a shipload of them! Your binoculars can play an important part in averting defeat and bringing victory nearer if they happen to be the makes and sizes the Navy needs: Either 6 x 30 or 7 x 50, made by Bausch & Lomb or Zeiss. The 6 x 30 means six-power magnification and a front lens 30 millimeters (about an inch and a fifth) across. The 7 x 50 means seven-power and 50 milli- meters (about two inches) across. Most binoculars have the power and millimeter measurement marked on them. If youi's do not, one quick, simple way to ascertain both *is to measure the diameter of the front lens, inside frame; then hold binoculars at arms-length toward a light or window and measure the ''exit pupil" or round glimmer of light that appears on the eye lens. Divide the front lens measurement by the measurement of ''exit pu- pil". The result is the powx^r of the binoculars. Binoculars of less than six power have ])roved of small value at sea because they do not magnify objects sufficiently. High-powered binoculars with front lenses less than 30 millimeters wide also are of little use, as they shut out too much of the light necessary to good vision, especially at night or in hazy weather. ^For nmch the same reasons, toys, lorgnettes, opera glasses, small prismatic-type binoculars and binoculars of the Galilean type (which have no prisms to help focus images correctly) are useless for naval purposes. The Navy also specifies two standard and widely- used makes of glasses because of the difficulty of ob- taining replacement parts and trained personnel to keep a variety of glasses in perfect condition. It may be able to nmke mechanical repairs to binoculars not m good shape now, but cannot undertake to replace broken or cracked lenses or center hinges. Persons whose binoculars meet requirements and who wish to lend them to the Navy are requested to tag them with the owner's name and address, pack them carefully and ship to: The Naval Observatory, Wash- ington, D. C. If your binoculars are not in good w^ork- mg order, or if they are approximately but not ex- actly up to Navy specifications, do not ship them. In- stead, write a letter to the Naval Observatory, giving manufacture, type, power and objective opening (front lens measurement) of binoculars and stating what re- pairs, if any, are needed to put them in good condi- tion. Such binoculars will be called for if and when needed. As the Navy is not authorized to accept gifts or free loans, all binoculars it accepts will be "pur- chased" for $1.00 each. If still in use at the end of the war, they will be returned to the owners and the $1.00 will constitute a rental and depreciation fee. 8 TOBACCO COMPANIES PRAISED The "splendid cooperation" of P. Lorillard Co., Liggett-Myers Co. and the American Tobacco Com- pany were praised recently by Chairman John T. Madden of the Greater New York War Bond Pledge Campaign, who said: "These tobacco concerns showed a true American spirit in sacrificing their own interests to the success of the campaign. The loan of their personnel helped the campaign immeasurably. These men go back to their regular tasks today with my most sincere thanks for their splendid cooperation." " Lewis Gruber, assistant sales manager of Loril- lard, woi'ked on the drive full time at campaign head- quarters, 521 Fifth Ave. Working as part-time co-or- dinators, contacting tobacco corporations and as Min- ute Men were fellow^ members of the Lorillard staff: E. AV. Young, Division Manager in Brooklyn and Man- hattan Division Managers G. De Laurant, and Mur- ray Granet. In addition, Lorillard assigned 37 sales- men to act as Minute Men in various districts. AVorking as coordinators in the campaign were the following Division Managers of Liggett-Mvers— A. E. Weidman, L. E. Stearns, A. J. Baxter and R. S. Rogers. Twenty-five Liggett-Myers salesmen were Minute Men for the pledge campaign. The American Tobncco Company assigned C. Ra- ber, F. J. Naunian and Richard Freeman as corpora- tion contact men for the government drive. CIGARS IN "MOON AND SIXPENCE J 9 art The Moon and Sixpence" is the next picture which will l)e extensively promoted by the Cigar Insti- tute ()f Ameiica and the cigar trade in geneia'l. Cigars are most coiigeiiially emphasizcMl throughout this movie m a variety of situations. W. Somerset Maugham, the author, has eulogized eignrs in mnnv of his best novels and sjiort stories. The first night' crowd audibly re- sponded to these fine cigjir jireseiiiations, and it is be- lieved that the picture will hnve a wholesome effect in mcrensino ei-ar sales wherever it is shown. Xational aistrd)ntioii hei>ins next month. , I'liited States deliveries to sntisfv the demand for cigars by the fighting fo.'ces of the United Xntions in all parts ot the woiJd are treated now as ^'militarv secrets" and therefoiv ai-e not re])oi-ted ])v either Gov- ernment or i)rivate agencies, the (^igar Institute points out m its monthly analysis of August sales. These shiinnents are not covered by the Internal Reveime Department m its report of tax collections, therefore the only figures available show an artificial decline of 4 per cent, m Class A (cigars selling for o cents oi' less) and an over-all decline of 2 per cent. Shipments abroad likew^ise have now become one ot the toremost reasons for the inabilitv of manufac- turers to fill orders received from United States dis- tributors and retailers. From this lack of supplv has developed a practice of rationing. PHIL LOTTMAN Phil Lpttman, editor of the United States Tobavco Journal died September 14th as the result of a fall trom the roof of his home in New York City. Burial was m the Mt. Hebron Cemetery, Flushing, L. L Sur- viving are his widow, Molly, his mother, and a brother, George. He was 35 years old. The Tobacco World # Cigars are the most pleasurable and economical form of smoking. BAYUK BULLETIN Devoted to the best interests of the men who sell cigars. Fir9t Issue 1929 OCTOBER, U42 PHULOFAX (The Retailer's Friend) SAYS "Time to re-tire?" BUT, where do we get the tire? — o — Two methods of "transportation" that are being used more each day — the telephone and shank's mare. — o — Retail dealers are to be congratu- lated for their hearty cooperation with salesmen in the need of conser- vation of tires and gas. — o — While it is impossible to give the service to the purchaser as hereto- fore, yet we all can strive to give the BEST service un der the existing con- ditions and mingle it with courtesy, (cooperation and cheerfulness. — o — Mr. Retailer, if you do not know why any product is short, ask the salesman who sells that product. Your customer is entitled to know Ihe right explanation. In these strenuous days, why kid ourselves that we "can't find time to do this or that". There is only so much time ... we can't find more. We have to make time by elimina- tion of useless efforts and take time by more careful planning of our time. Prepared twice a month The Old Timer Talks: by Frank Trufax ™"'mm The Frank Trufax letters pub- lished in book form some years ago, attracted so many requests for copies that two editions were exhausted. In view of the con- tinued demand, the editors have decided to republish the letters in the Bayuk Bulletin. f — O — The N. A. T. D. Bulletins dated uly 30th and August 17th are •vorthy of special commendation by V^^ery recipient of them — chock full of vital information on impor- tant subjects. Jay Cue's article "Are You Big Enough for the Job?" printed in this column in last issue has been pre- pared in pamphlet form — yours for the askiDg . . . write Phil. W o — Our old friend. Alec Smart, postal- cards us that "Gee, I'd like to be back in the selling game these days . . . you don't have to ask for orders — they are given to you!" Phil says, — "Assuming you ever were in the selling game, were you back in it now you'd find it tougher than ever before from a million angles." Do you agree, Salesmen? To My Salesmen : HE is honest. HE is industrious. HE has initiative and HE has in- telligence. HE knows the selhng game and loves the selling game BUT, cheese and rice, how HE lessens his opportunities for greater accomphsh- ments because HE is not Pohte. Yes, "Polite" is the word. Were even his best friend to tell HIM that he isn't Polite, HE'D get red-headed and that's because he's got the wrong slant on the right meaning of "PoHte". Being Polite doesn't mean namby- pamby, yes ma'am, no ma'am man- nerisms. Politeness is every necessary at- tribute which eliminates even the semblence of friction with your fel- low men and with your customers. Making an engagement and fail- ing to keep it or making a positive statement without the foundation of facts is not Politeness. "Hello, Brother" famiharity be- fore the stage of "How do you do, mister" acquaintance has passed is not Politeness. Vulgar language may make your point emphatic to the listener's ear but it, also, leaves a bad taste in the listener's mouth and that's not Politeness. WELL, GLAD TO KNOW YOU, CHUM I NBYT TIME I HIT THIS lA/HISTUESTOP MAYBE YOU'LL CUDSE UP THIS DUMP fOR THE AFTERNOON SO WE CAN WATCH YOUR SO-CALLED BALLTEAM TAKE A SHELLACING I AU of us have a right to our own opinions but if we are undiplomatic in our expression of them and have no respect for the feelings of others, we are not Polite. Our personal appearance may cre- ate the impression of a gentleman but our demeanor by word or deed demonstrates whether we are or not. Politeness is Courtesy . . . the giv- ing of the respect and consideration to others to the degree we expect for ourselves. As salesmen, we can't be a Dr. Jekyll and Mr. Hyde in our attitude on Politeness . . . there's no putting on of "company manners" when com- pany comes and back to rudeness D. B. I. A^Bt^ciated with BAYUK CIGARS INC., Phila- delphia — Makmr* of fine, cigar* Bince 1897. 01^, BUD, I'LL TAKB THBJOB BUT I think: you gotta HBLUVA CRUST ASKING ANY- BODY TO S5LL THE LINE YOU PUT OUT I^M TOO POLITE TO SAY WHAT I THINK / when company goes ... if the man on the rung of the ladder above you demands Politeness, the man on the rung below you deserves it . . . Po- liteness must be inherent with us or Politeness must be engendered in us. Truly, Politeness can be made a part of our "second nature"— then it's operative with sincerity and with- out pressure . . . cold opposition to your product melts before it and warm support of your product comes after it. Sow Politeness in every field of endeavor and you'll reap Happiness to others and to yourself. Politeness pays allways! Yours, politely, Phillies Bayuk Ribbon Mapacuba Charles Thomson Prince Hamlet BAYUK BRANDS BUILD BUSINESS LO m LLARD'S POPULAR leADBKS Something NEW* has been added! It's the new Old Gold— enriched with a rare imported tobacco— so now it's better than ever! Get more pleasure from your Old Gold now that something new has been added. ;|c NEW— A prized imported tobacco, from tho •astern Mediterranean — a tobacco whose small aromatic leaves impart new life and zesi lo the famous Old Gold blend! So every moment you tffitd wHk Old Gold will b* even more o/eosont than before. 4CTS 3 ^/i25>rti^5z/2^z^^27772yto^ Amcrico's oldest tobacco merchant! — Established 1760 STATEMENT OF THE OWNERSHIP, MANAGEMENT, CIR- CULATION, ETC, REQUIRED BY THE ACTS OF CON- GRESS OF AUGUST 24, 1912, AND MARCH 3, 1933. Of THE TOBACCO WORLD, Published Monthly at Philadelphia, Penna., for October, 1942. State of Pennsylvania, ) \ ss. County of Philadelphia, \ Before me, a N'otary Public in and for the State and County aforesaid, per- sonally appeared B. S. Phillips, who, having been duly sworn according to law, deposes and says that she is the business manager of THE TOBACCO WORLD, and that the following is, to the best of her knowledge and belief, a true statement of the ownership, management (and if a daily paper, the circula- tion), etc., of the aforesaid publication for the date shown in the above caption, required by the Act of August 24, 1912, embodied in Section 411, Postal Laws and Regulations, printed on the reverse of this form, to wit: 1. That the names and addresses of publisher, editor, managing editor, and business manager are: Publisher— The Tobacco World Corporation, 236 Chestnut Street, Philadel- phia, Pa. Editor— Hobart B. Hankins, 236 Chestnut Street, Philadelphia, Pa. Managing Editor— None. Business Manager— B. S. Phillips, 236 Chestnut Street, Philadelphia, Pa. 2. That the owner is: (If owned by a corporation, its name and address must be stated and also immediately thereunder the names and addresses of stock> holders owning or holding one per cent or more of total amount of stock. If not owned by a corporation, the names and addresses of the individual owners must be given. If owned by a firm, company, or other unincorporated concern, its name and address, as well as those of each individual member, must be given.) The Tobacco World Corporation, 236 CJhestnut Street, Philadelphia, Pa. Hobart B. Hankins, 236 Chestnut Street, Philadelphia, Pa. 3. That the known bondholders, mortgagees, and other security holders owning or holding 1 per cent or more of total amount of bonds, mortgages or other securi- ties are: (If there are none, so state.) None. 4. That the two paragraphs next above, giving the names of the owners, stock holders, and security holders, if any, contain not only the list of stockholders and security holders as they appear upon the books of the company but also, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whgm such trustee is acting, is given; also that the said two paragraphs con- tain statements embracing affiant's full knowledge and belief as to the circum- stances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona fide owner; and this affiant has no reason to believe that any other person, association, or corporation has any interest direct or indirect in the said stock, bonds, or other securities than as so stated by him. 5. That the average number of copies of each issue of this publication sold or distributed, through the mails or otherwise, to paid subscribers during the six months preceding the date shown above is (This information is required from daily publications only.) HOBART B. HANKINS, Editor. Sworn to and subscribed before me this 24th day of September, 19f2. JOHN F. MEGONIGAL, (Seal) Notary Public. My commission expires January 18, 1943. ro WHITE OWL GETS CLAPPER AYMOND C^LAPPER began on September 24tli a series of broadcasts for the General (^igar Company, featuring White Owl cigars. His plain-spoken, clear-thinking news commen- tary is now heard over eighty-six Mutual stations from coast to coast at 10 P. M., Eastern War Time, on Mon- days and Thursdays. (Mapper brought with him a huge nnd enthusiastic audience. His column appears in 150 newspapers, reported to reach over 25 million readers, and his articles appear frequently in leading national magazines. It is expected that his broadcasts will^. attract hosts of new fans. W Look Magazine calls Raymond Clapper ^'the most famous, most factual American news analyst.*' This reputation was earned the hard way. No swivel-chair expert. Clapper goes out and gets his facts first-hand. He attends press conferences at the White House and at the War, Navy and State Departments. He spends most of his lunch hours and evenings with people who are close to news sources — or who are newsworthy themselves. Distance is no obstacle in Clapper's search for facts, says The Long Ash, publication of the General Cigar Company. In the summer of 1941 he went to England and wirelessed back his impressions. Last March he flew 33,000 miles to Cairo, Chungking and New Delhi for eyewitness information on the troubled Eastern situation. Thus Clapper lives up to Joseph Pulitzer's definition of a good newspaperman: **One who knows where hell is going to break loose next — and is there ahead of thne." FLIES '* MINUTE MAN" FLAG The Axton Fisher Tobacco Company of Louisville, Kentucky, became the first tobacco plant in the nation to fly the Treasury Department's *' Minute Man" flag when employees of the company were presented with the banner for exceeding the 10 per cent, goal set by the Treasury for bond purchases by payroll deduction. More than 91 per cent, of Axton Fisher workers are purchasing War Bonds at the rate of 10.3 per cent, of the total payroll. Grover C. Thompson, president of the Tobacco Workers Local Union No. 16, was presented with the flag by Adolph Reutlinger, representing the Jefferson County (Ky.) War Bond Connnittee. In presenting the flag, Mr. Reutlinger praised the union, saying: ** There is no way in the world we could have put this program over without the hard work and co-operation of the union. To the best of my knowledge, this flag is the first one ever presented to a tobacco company." The union head then presented the flag to Carl Robbins, president of the Axton Fishei* Tobacco Com- pany. More than 500 workers attended the ceremonies held in front of the plant at 1920 Maple Street. Louis- ville, m OLD GOLD FOOTBALL BROADCASTS WHN will this season broadcast all the home and away games of the professional New York Giants football team, with Red Barber, assisted by Alan Hale, continuing at the microphone for Old Gold Cigarettes, in accordance with contracts signed with P. Lorillard, as sponsors. Barber takes the step from horsehide to pigskin in stride. He is equally well known for his football broadcasts, having worked on many networks as well as locally in past seasons. The Tobacco World • FOR VICfORir fODAY Mill SOUND OMORRON October, 1942 Get This Flag Flying Nowl This War Savings Flag which flies today over companies, large and small, all across the land means business. It means, first, that 10% of the company's gross pay roll is being invested in War Bonds by the workers voluntarily. It also means that the employees of all these companies are doing their part for Victory . i . by helping to buy the guns, tanks, and planes that America and her allies must have to wrin. It means that billions of dollars are being diverted from "bidding" for the constantly shrinking stock of goods available, thus put- ting a brake on inflation. And it means that billions of dollars will be held in readiness for post-war readjustment. Think what 10% of the national income, saved in War Bonds now, month after month, can buy when the war ends! For Victory today . . . and prosperity tomor- row, keep the War Bond Pay-roll Savings Plan rolling in your firm. Get that flag fly- ing now! Your State War Savings Staff" Ad- ministrator will gladly explain how you may do so. If your firm has not already installed the Pay- roll Savings Plan, now is the time to do so. For full details, plus samples of result-getting literature and promotional helps, write or wire: War Savings Staff, Section F, Treasury Department, 709 Twelfth Street NW., Washington, D. C. >ave With War Savings Bonds This Space Is a Contribution to America's All-Out War Prosram // Mr. Dealer: FOUR EXTRA COUPONS arc packed iu each cartou of Raleigh plam ends. Save d>ese ^■ah.able coupons for cash or one of die many luxury premiums. Brmn & William^cn Tobacco Corporation TUNE IN Red Skcllon Tuesdays, T..m.nvn..rseyWed.,S'BrNel«<.rk. ■lUrOLD AND KEY CASE . Ask «hp R &W salrsrnan for a sunn of the new full color catalogs shov alogs sh ^^^^.^A I 'fig all the luxury premiums. OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and smooth in character and impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBACjCO Write for List of Flavors for Special Brands BETUN, AROMATIZER. BOX FLAVORS, PASTE SWEETENERS FRIES & BRO., 92 Reade Street, New York CIGAR BOXES Tel. Algonquin 4-9532 jjlc^^Bsqj Established 1875 M7-64I EAST ins ST. MK^V YORK. ti CIGARETTE SLIM" FASHION NOTE Having performed many functions through the centuries, the tobacco plant takes an entirely new duty on to itself by being the inspiration for a nation-wide campaign for women's fashions, *' Marlboro Silhouette — Cigarette Slim in Tobacco Tones." It is the brain child of Muriel Johnstone of New York, fashion styhst and counselor, who conceived the idea for her campaign after being impressed with the beautiful tones of golds, browns, yellow^s, etc., which characterized Nicotiana, the noble and fragrant plant which is the backbone of our industry. Mrs. Johnstone further hit upon the idea of linking women's fashions wdth the ^^ Cigarette Slim" shape since suits and dresses this year are definitely re- stricted as to pleats, fullness, etc., by WPB order. Planning the idea jointly with Albert Woodley of the Caples Company, New York advertising agency, the campaign was presented to Alfred E. Lyon, execu- tive vice-president of Philip Morris & Co. Ltd., Inc., for Marlboro cigarettes, since that company had, according to Mrs. Johnstone, already run distinctive advertising addressed to discerning women. Mrs. Johnstone has brought to the field of fashion all the colorful nomenclature of the tobacco industry with such names as Marlboro Brown, Tobacco Gold, Young Tobacco Leaf Green, Tobacco Blossom Pink, Burley Brown, etc. u BAYUKS ALL-OUT FOR VICTORY AMUEL BAYUK, Chairman of the Board of Bayuk Cigars Inc., finds himself nowadays very much in the same position as the ^ ^ Three Little Sisters," except that his personal war interest is much more widely distributed. Mr. Bayuk can talk interestingly on practically all phases of the war effort, due to the fact that close members of his family are actively engaged in war work, each of them in a different branch. Kobert J. Bayuk volunteered in the Marines two years ago, and is now on foreign duty. His daughter, Mrs. Milton Gladstone, is a mem- ber of the ambulance corp in Scarsdale, N. Y., and in addition spends her spare time in hospital work. Beatrice Bayuk Berg is a lieutenant in the AYAACs. A. E. Bayuk, for a number of years an executive at Bayuk 's plant at Lancaster, Pa., is a member of the Officers' Training Force at Camp Davis, N. C. TRUMPETS FOR CHESTERFIELD Sponsored by Liggett & Myers Tobacco Company, for Chesterfield cigarettes, Harry James, the ^^ World's No. 1 Trumpeter, ' ' is now heard in a regular three-a- week series over 117 stations of the Columbia net- work. Starting date for the musical programs was September 29 ; broadcast time is Tuesday, Wednesday and Thursday from 7 :15 to 7 :30 P. M., E. W. T. James' orchestra, of tw^enty-eight pieces, was as- sembled less than three years ago and today ranks among the top of the name bands. Harry recently added a string quartet to the Music Makers to enlarge the scope of his sweet and hot rhythmical orchestra- tions. Three other ''plus factors" of the band are the vocals of petite Helen Forrest and Johnny McAfee and the solos of the tenor sax wizard. Corky Corcoran. James succeeds Liggett & Myers ' former program with Glenn Miller, W'hich is being discontinued with the enlistment of Maestro Miller in the United States Army. Newell-Emmett Company handles the account. STANLEY POIST Stanley Poist, Philadelphia plant superintendent of the Autokraft Box Corporation, w4th which he had been associated for twenty-two years, died September 14th and w^as buried in McSherrytown September 16th. He was 44 years old and was well known throughout the cigar box and tobacco industries. The Tobacco World m i TOP PRICES FOR FLUE-CURED Producers ' sales of about 68% million pounds on the Georgia and Florida fiue-cured tobacco markets this season averaged $30.52 per hundred. This was an mcrease of $10.06 per hundred over last season for nearly 7 million pounds more tobacco. This was the highest general average price on record for Type 14 to- bacco. All grades sold at greatly increased prices over last season. These increases amounted to from $7.00 to $12.50 per hundred for leaf, $6.00 for cutters, and from $4.00 to $13.00 for lugs and primings. The report of the United States Department of Agriculture shows that the largest gains were in the lower quality grades which in some instances more than doubled in value. The price range between the better quality grades was very small and several times during the season choice and fine quality grades sold at the same average price. Green-colored tobacco fell in price during the final week of sales and sold from $1.00 to $3.50 lower than during the peak of the season. The marketing was not as i-apid as in former years due to the sales being held to a maximum rate of 360 baskets per hour. Also, the crop was later than usual. More orderly marketing and profitable jjrices resulted in a very favorable to- bacco reason for the growers. GRISWOLD LORILLARD Griswold Lorillard, grandson of the late Pierre Lorillard, founder of Tuxedo Park, died September 6th at his summer home at Edgartown, Mass. He was about 56 years old. Surviving are his wife, Mrs. Mary Green Lorillard, and a brother, Colonel Pierre Lor- illard. The Lorillard family, hereditary tobacconists of French Huguenot stock, brought their business to the United States from France, where it w^as founded in 1760. Peter Lorillard came to this country about 1800 and established the first snuff'-manufacturing plant on American soil, a little shop at Peck Slip, New York. The business was expanded throughout the nine- teenth century until, with the death of Pierre Lorillard in 1901, the P. Lorillard Co. had increased the family wealth to several hundred million dollars. Griswold Lorillard 's father, also named Pierre Lorillard, died on August 6, 1940, at Chastellux, his Tuxedo Park home. He w^as honorary president and a former president of the Tuxedo Club, and also former president of the Tuxedo Park Association. October, 1Q42 SPRUCE LUMBER for CIGAR BOXES for the Eye for Shipping for the Cigars SPECIFY SPRUCE It's Brighter It's Lighter It's Better Uptegrove Lumber Co. Cigar Box Lumber for 69 years 15 Washington St. Newark, N. J. Eatablithcd 1886 "BEST OF THE BEST" Manufactured ^ A. SANTAELLA & CO. Office, 1181 Broadway, New York City FACTORIES: Tampa and Kep West, Florida AUTOKRAFT CIGAR BOXES Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Ouality-De sign-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, ni. Detroit. Mich. Hellam, Pa. Hanover, Pa. Philadelphia, Pa. Wheeling, W. Va. 13 Tobacco Merchants' Association TOBACCO TRADE ORaANIZATIONS Registration Bureau, new^yo! ison Ave. YORK CITY Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, Search, Transfer, Duplicate Certificate, (see Note A), (see Note B), $5.00 1.00 2.00 2.00 Note A — An allowance of $2 will be made to members of the Tobacco Mer- chants Association on each registration. Note B — If a report on a search of a title necessitates the reporting of more than ten (10) titles, hut less than twenty-one (21). an additional charsre of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an additional charge of Two Dollars ($2.00) will be made and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. NEW REGISTRATIONS RUN-OF-THE-FACTORY:— 46,907. For cigars. Registered by W. J. Xeff cS: Co., Red Lion. J^a., on September 9, 1942. ROPPAN HIRES NYOLCAS:— 46,908. For all tobacco products. Registered by l\ \'ogel, New York, N. Y., on September 14, 1942. REMEDY: — 46,909. For all tobacco products. Registered by F. X'ogel, New York, N. Y., on September 14, 1942. (By consent of the (ieneral Cigar Co., Xew York, N. Y.) TRANSFERRED REGISTRATIONS HOLIDAY: — 46,687 (T. Al. A.). For smoking tobacco. Registered July 25, 19v58, by the Scranton Tobacco Co., Scranton, Pa. Trans- ferred to Duncan & Moorhead, Inc., Philadelphia, Pa., and re- transferred to Larus & Bro. Co., Inc., Richmond, Va., on August 10, 1942. IVAN: — 16,712 (Tobacco Leaf). For cigars. Registered April 10, 1899, by The Maryland Litho. Co., Baltimore, Md. Transferred to F. Vogel, New York, N. Y., on September 9, 1942. F & D:— 44,175 and 200,145 (U. S. Patent Office). For cigars and all tobacco products. Registered February 14, 1905, and June 23, 1925, respectively, by Fitzpatrick & Draper, Troy, N. Y., and King- ston, N. Y. Through mesne transfers acquired by Deisel-Wemmer- Gilbert Corp., Detroit, Mich., and re-transferred to the Continental Cigar Corp., New York, N. Y., on September 15, 1942. LA FLOR DE LUIS MARTINEZ:— 46,606 (Tobacco Merchants Association of the U. S.). For cigars. Registered March 1, 1937, by Continental Cigar Corp., Scranton, Pa. Transferred to Deisel- Wemmer-Gilbert Corp., Detroit, Mich., and re-transferred to Con- tinental Cigar Corp., New York, N. Y., on January 26, 1942. LUIS MARTINEZ:— 46,607 (Tobacco Merchants Association of the U. S.). For cigars. Registered March 1, 1937, by Continental Ci- gar Corp.. Scranton, Pa. Transferred to Deisel-Wemmer-Gilbert Corp., Detroit, Mich., and re-transferred to Continental Cigar Corp., New York, N. Y.^ on January 26, 1942. ='= Manufactured Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue based on manufacturers' returns of production) Month of June Increase or Decrease Product 1942 Quantity Per Cent. I'lug 4.877,765 + 648,990 15.35 Twist 522,395 + 44,850 9.39 iMne-cut Chewmg 481,491 + 40,814 9 26 Scrap Chewing 4,047,069 + 136,657 3.49 ^»"olw»j»M^^i^iat. v4SW*oW-'«lW»W«WBfl»«f MbX <» wm^ THE T-ZONE where cigarettes are jadged ^***;. js*-***; The "T-ZONE"-Ta«te and Threat-is the ^ proving ground for cigarettes. Only your taste and throat can decide which ciga- rette tastes best to you . . . and how it afFects your throat. For your taste and throat are individual to you. Based on the experience of millions of smokers, we believe Camels will suit your "T-ZONE" to a "T." Prove it for yourself! FOR Taste, FOR fAy ^HRO^T, camels ARE ^0?S mEL fmsrmnnsmt¥9eK The favorite cigarette with men in the Army, Navy, Marines, and Coast Guard is Camel. (Based on actual sales records in Post Exchanges, Sales Commissaries, Ship's Service Stores, Ship's Stores, and Canteens.) JERRY LORIGAN, who forges bombs on a split-second schedule, is just as partial to Camels as the man who lays those bombs on the target. "I've smoked Camels for years," says Jerry. "They don't get my throat, and they don't tire my taste. They're tops!" R. J. Reynolds Tobacco Company. Winston-Salem, N. C. November, IQ42 Sociability of Cigars Shown in Movie IGARS promote sociability — That is the theme wliich runs thi*ong'liout ''Tlio Moon and Six- pence," topnotch United Artists' production whicli has been selected by the Cigar Institute of America as the next ** cigar movie" to be given nation-wide promotion. '*The Moon and Sixpence" is a gripping South Seas story adapted for the screen from W. Somerset Maugham's long-popular novel of the same name and was released on October 1, for the strange life story of a well-known French artist who bears the name of Charles Strickland in the novel and in the movie. George Sanders plays the part, while Herbert Marshall, cast as a novelist, is the nar- rator who traces the wanderings of the artist from London to Paris to Tahiti as he searches for happiness. Posters advertising the motion picture and the part cigars play in it are now ready for distribution. The chief emphasis of tlie sales message on the poster is on the movie, for if the cigar industry will help sell the movie, the movie will help them sell cigars. The scene chosen by the Institute for use on its poster represents the moment in a Paris cafe when Herbert Marshall, who has come over from London especially to see the artist, pleads with him to return 4o the wife he has abandoned. Sanders refuses, say- ing he has a mission in life as an artist. He is ex- '^eedingly reticent and refuses to talk with Marshall i>fil flirk •f-»iT/-v riT •flinm Qi^ rJ/^iirn of o nntn foVvlo oi^rl lir««1^4- iitxx LxiV/ V yi \J yj-i. vi.^y-'i.xx oxi/ vxv v« xi. ex i/ ex x^ixxv/ v^jt^Kfi-Kj ixlivx xi.s^jxi/ 11 1 I* &^ up their cigars. Thereafter he becomes more ex- pansive and gives Marshall a full explanation of his motives. Numerous other delightful cigar scenes are inter- spersed throughout the picture, including one highly amusing episode in which Herbert Marshall offers a cigar from his case to Eric Blore, and Blore, not at all bashful, takes two. Throughout the entire picture Marshall proffers his cigar case on every occasion when he desires to create a spirit of comrade- ship and confidence. By this means he gets much of the material for the story of Strick- land's life. In short, '^The Moon and Sixpence" sells the idea of using cigars as a means to so- ciability. Selected by Life magazine as ** Movie of the Week," the picture has received exceptional reviews from the motion picture trade press. The book is a classic and was one of Maughan's most important novels. The story begins when a stockbroker named Cliarles Strickland leaves his wife and children and goes off to Paris to indulge his urge to paint. His wife, thinking he has deserted her for another woman, asks a friend of hers, a novelist, to follow Strickland and ask him to return. This novelist (Herbert Marshall) there- upon relates the continuing story of Strick- land 's life through the years that follow, piec- ing the story together as he learned it from various people who had met Strickland in strange corners of the world. Eomance, adven- ture, and the glamor of the South Seas are all bound up in this story of a strange genius who finally finds rich fulfillment in his life with a native girl in Tahiti. United Artists, who will distribute the pic- ture, have planned a powerful advertising cam- paign for it. Reproduction of the James Montgomery Flagg poster, used by Cigar Institute of America to promote gifts of cigars to men in U. S. Service, GRACIE FIELDS FOR PALL MALL American Cigarette & Cigar Co. returned to network radio after a three-year absence October 12 when a new program starring Gracie Fields, famous English comedienne, was launched in behalf of Pall Mall cigarettes on the complete Blue Network of 139 stations. Eepresenting an extension of the Pall Mall radio advertising budget, the program supple- ments the current spot radio campaign. Ruth- rauff & Ryan, New York, is the agency. The Tobacco World LUCKY STRIKE MEANS PINE TOBACCOI One of a series of paintings of the tobacco country by America's foremost artists f 1 I A CIGARETTE, IT'S THE TOBACCO THAT COUNTS ...and Lucky Strike means fine tobacco! Independent tobacco experts — buyers, auctioneers, warehousemen — see us consistently pay the price to get the finer, the milder leaf . . . These men make Lucky Strike their own choice by more than 2 to 1. Isn't that worth remembering ...worth acting on . . . next time you buy cigarettes? With men who know tobacco best— it's Lucliies 2 to 1 Ct>i>rn«M I1H2, Th* AnwrKM November, /p-/.? 1 1 9 West 40th Street • New York City is offering these attractive Christmas Wrapped Packages this year . .. packages that will help you sell Merchandise TOBACCO PRODUCTION FORECAST OLD GOLD 20S/200 Chrisc- mas Carton con- taining 10 packs of 20 cigarettes each. OLD GOLD 50s/ 100 Christmas Book containing 2 — 50s cartons of cigarettes. FRIENDS Christ- mas Carton contain- ing Humidor Rum Cured Tobacco. ^<5^ BRIGGS Christmas Carton containing Humidor pipe miot- ture Tobacco. 500s GIFT BOX consisting of 2 — 50$ Boxes and 20— 20s Packages. MATCH MANUFACTURERS COMMITTEE Formation of a Match Manufacturers Industry Advisory Committee has been announced by T. Spen- cer Shore, Chief of the Division of Industry Advisory Committees. Committee members are: AV. O. Augustine, Diamond Match Co., New York; D. D. Bean, D. D. Bean & Sons Co., East Jaffrey, N. II. ; II. H. Brewster, Palmer Match Co., Akron, Ohio ; R. G. Fairburn, Berst- Forster-Dixfield, New York; Sully Fruitman, Jersey Match Co., Elizabeth, N. J. ; B. Z. Posner, Match Corp. of America, Chicago, 111., and A. H. Rosenberg, Uni- versal Match Corp., St. Louis, Mo. J. W. Wizeman, of the Chemicals Branch, is the Government presiding officer. CIGAR INSTITUTE'S CUBAN MEMBERS Here are the Cuban Affiliates of the Cigar Insti- tute : Manufacturers — Menendez Garcia & Co., Rey del Mundo Cgr. Co., Roberts & Co., A. Quintero Co., Cifu- entes & Co., Por Larranaga, Pita & Hno, Lobeto & Co., Simon Vela Pelaez, J. F. Rocha & Co. S. En C, The F. Havana Cigar Co., Fernandes Palicio Y Ca S. en C, Remeo Y. Julieta, S. A., and Jose L. Piedra. Leaf Ex- porters— Menedez & Co., General Cigar Co., J. Torano & Co., J. B. Diaz & Co., H. de D. Montero, S. de A. Gonzalez, Pablo L. Perez, M. Garcia Pulido, Garcia & Vidal, Ca Tabacalera M. A. Suarez, Torano & Co., Garcia & Vega, Urtiaga, Toledo y Ca., Cuba Tobacco Co., Fernandez y Gomez, Rey del Mundo Cigar Co., Constantino Gonzales & Co., H. Duys & Co., Junco & Co., Leslie Pautin & Sons, and Jose Gonzales & Co. to ROSPECTIVE production of tobacco (all types combined) for 1942 increased 4 per cent, dur- ing September and is now estimated at 1,422,- ^ 808,000 pounds. A crop of this size would be **TS per cent, greater than produced in 1941 and not materially different from average production for the 10-year (1930-39) period. Average yield per acre for the United States is indicated at 1018 pounds, 186 .epounds greater than the 10-year (1930-39) average and " only 18 pounds less than the record 1940 per acre output. V A flue-cured crop of 808,220,000 pounds, an in- crease of approximately 6 per cent, from the Septem- .^ ber 1 estimate, is now indicated. This would be 24 ^per cent, above last year's production and the fifth ,.,Jargest crop ever produced in this country. Yield per acre, estimated at 1015 pounds, is the second highest on record. In 1940 yield per acre average 1025 l^ounds. With approximately 60 per cent, of the crop sold as of October 1, growers report a higher yield than was earlier expected. Leaf quality has been excep- tionally good in all areas, and if prices received by farmers continue at their present high level, total value of this year's crop will exceed all previous records. The 1942 fire-cured tobacco crop, grown on an unusually low acreage, is now estimated at 73,515,000 pounds, compared with 73,097,000 pounds produced last year and 125,499,000 pounds, the 10-year (1930- 39) average. Prospects increased from a month ago in all States, and it now appears that this year's yield per acre will be near the all-time record produced in 1941. Burley production, indicated at 347,390,000 pounds, IS not greatly different from the 341.819,000 pounds estimated on September 1. The 1941 crop totaled 338,051,000 pounds and production for the 10- year period (1930-39) averaged 328,605,000 pounds. In the mam Burley states the 1942 season has been char- acterized by favorable weather during the setting period, followed by an abundance of rain in July and August. As a result, tobacco made unusually large growth but was damaged some by rust prior to harvest. Considerable damage from ^^houseburn" has been re- ported in Kentucky and Tennessee, a factor which may seriously affect leaf quality and indicates that the crop will '* weigh out" light in proportion to its size. In Maryland, tobacco prospects declined slightly from a month ago. After harvesting their crop growers were able to better evaluate effects of the wet weather during July and August. The 1942 pro- duction, estimated at 31,125,000 pounds, compares with 30,225,000 pounds produced last year and 26,901,000 pounds, the 10-year (1930-39) average production. Prospective production of the dark air-cured types, now placed at 32,521,000 pounds, shows an in- crease of about 8 per cent, from the September 1 esti- mate. If sales records later substantiate these figures, a crop of this size would be slightly more than last year's production of 31,645,000 pounds but 22 per cent, below average production for the 10-year (1930-39) period. A total cigar tobacco production of 130,037,000 pounds is indicated by reports from growers as of October 1. This shows little change from the estimate The Tobacco World FOR YlCfOinr TODAY TOMORROW Get This Flag Flying Nowt This War Savings Flag which flies today over companies, large and small, all across the land means business. It means, first, that 10% of the company's gross pay roll is being invested in War Bonds by the workers voluntarily. It also means that the employees of all these companies are doing their part for Victory ... by helping to buy the guns, tanks, and planes that America and her allies must have to win. It means that billions of dollars are being diverted from "bidding" for the constandy shrinking stock of goods available, thus put- ting a brake on inflation. And it means that billions of dollars will be held in readiness for post-war readjustment. Think what 10% oi the national income, saved in War Bonds now, month after month, can buy when the war ends! For Victory today . . . and prosperity tomoT' row, keep the War Bond Pay-roll Savings Plan rolling in your firm. Get that flag fly- ing now! Your State War Savings Staff" Ad- ministrator will gladly explain how you may do so. If your firm has not already installed the Pay- roll Savings Plan, now is the time to do so. For fiill details, plus samples of result-getting literature and promotional helps, write or wire: War Savings Staffs, Section F, Treasury Department, 709 Twelfth Street NW., Washington, D. C. ►ave With War Savings Bonds This Space Is a Contribution to America's All-Out War Prosram November, ig42 tl * HOW TO MAKE FRIENDS OUT OF CUSTOMERS vour cusioineis a tavoi . . . ici , nrcummis like Tbucoupo. .";.;[;;:-;;-%:, Si"i uuecp ''"='■■" ua'loyu lor RuleigU. a«d .//«- l."-h-^- TUNE IN . . Reel Skcliou T"'=«^'»y«' r,uu..^l)o.scyWed.,NBCNetwork. • • POKER SET Ask ilic I>i;:VV salesman for a ing all (lie luxury premiums. OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and smooth in character and impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBACCO * ■ Write for List of Flavors for Special Brands BETUN. AROMATIZER, BOX FLAVORS, PASTE SWEETENERS FRIES & BRO., 92 Reade Street, New York CIGAR BOXES Tel. Algonquin 4-9532 Established 1875 '<"»». CIGAR HAIlt'*' 637-641 EASTI7198T. NEvv vome a montli a.i>'o and compares with 138,804,000 jioimds produced last year and 120,487,000 pounds, average production foi* tlie 10-year (1930-39) period. Unfavorable curing weather during August and early Septenil)er caused some pole sweat and threat- ened leaf quality in Xew England and Pennsylvania. As a result of both rust and pole sweat, the Pennsyl- vania crop is expected to contain a lower percentage of wrappers than last year. NEW REVENUE ACT PASSES The report of tlie Conference Connnittee on the new Revenue Bill (11. R. 7378) designated as the ^^ Revenue Act of 1942,'' was accepted by both Houses of Congress on October 20th, and tlie measure became law when the President affixed his signature thereto on Wednesday, October 21st. The changes in tobacco tax rates, etc., are incor- porated in ^^ Title VI— P]xcise Taxes," Section 601 of which provides that ''This title shall take effect on the first day of tiie first montli which begins more than 10 days after the date of the enactment of this Act." Thus, the new Act having been enacted on October 21st, the increased taxes on cigars and cigarettes, as well as the other tobacco provisions, become effective on November 1st. 12 supply showf GREGG WITH RED CROSS Albert TT. Gregg, Board Chairman of Faber, Coe & Gregg, National cigar and tobacco jobbers, president of F. C. G. Importers Inc., president of the Cigar In- stitute of America, and former president of American Cigarette and Cigar Co., lias accepted ay)pointment to an executive post with the American Red Cross in London. Mr. Gregg will be Regional Director with the American armed forces in Great Britain. He will be associated with Ilai-vey D. Gibson, chairman of the Manufacturers Trust Co., who is on leave from the bank to serve as American Red Cross Commissioner to Great Britain. In the last war Mr. Gregg served in an executive capacity witli the Red Cross in France under Mr. Gibson, then Red (^ross Commissioner for Europe. PHILIP MORRIS FILES ANSWER Philip Morris & Co. last month filed an answer to the complaint issued by the Federal Trade Commis- sion in wliicli it denies the pertinent allegations of the com])laint and sets fortli that such complaint does not coirectly state tlie substance of the claims made by I'hili]) Morris & Co. for its ])roducts in its advertising and tliat the purported partial quotations by the Fed- eral Ti'ade Commission from the advertising without tlie full context thereof are misleading. Philip Morris & Co. state that the cigarettes manu- factured by them are different from other leading brands of cigarettes in that they contain a different hygroscopic agent; that tlie use of this different hygro- sco])ic agent renders the smoke of Philip Morris cigarettes less irritating; that this difference is estab- lislied l)y scientific research which Philip Morris & Co. believes is authentic and conclusive; and that the re- sults of such research have been truthfully and appro- l)iiately advertised. Also that more than six years prior to the filing of the present coniyjlaint, viz.," in June of 1936, repre- sentatives of Philip ]\rorris & Co. attended a hearing before a special board of investigation of the Federal Trade Commission. At this conference copies of Philip Morris & Co.'s advertising of various kinds were con- sidered and discussed, and reiiresentatives of Philip Morris & Co. directed attention to the several scientific reports of investigations relative to the irritating effect The Tobacco World Seofric* Kay, %lar of Modal't Gay Nhftht Rtvue, singing fo fhe accompaniment of Joe Howard who wrote over 500 of the Cay Nineties' gayest tunes. -^ .... .... W| ti »»••••••••••••• W-^iw^IaS^IaIS of tobacco smoke, and presented particularly the con- clusions of its investigators. After a complete dis- cussion at that time, the conference adjourned wdth the understanding that if the Federal Trade (.Commis- sion found any basis for complaint, Philip Morris & Co. could anticipate reasonably prompt notice of the Commission's views. Since the date of this confer- ence Philip Morris & Co.'s advertising has been based upon the above mentioned scientific research. ** THANKS TO YANKS" FOR CAMEL R. J. Revnolds Tobacco Company now sponsors ^^ Thanks to the Yanks" on the full United States CBS network for Camel cigarettes. Reynolds' new^ show, broadcast Saturdays from 7 :30 to 8 :00 P. M. with re- broadcast at 11:00 P. M., is a quiz program with audience participation — Bob Hawk acting as master of ceremonies. Announcers canvass the audience with IDortable mikes. Contestants may elect to answer either a three-carton, five-carton or ten-carton ques- tion. If successful, the contestant names the man in the armed forces to whom the cigarettes are to be sent. If the question is not answered, the cartons are set aside until the end of the broadcast and the accumula- tion sent to a remote Army camp. R. J. Reynolds pays all postage for sending the cigarettes. William Esty & Company, Inc. is the agency. *Manufactured Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue based on manufacturers' returns of production) Month of July Increase or Decrease Product 1942 Quantity Per Cent. Plug 4,932,888 + 373,088 8.18 Twist 533,733 -f- 51,078 10.58 Fine-cut Chewing 445,609 — 12,082 2.04 Scrap Chewing 5,242,504 -f 1,358,791 34.99 Smoking 15,024,521 — 1,323,759 8.10 Snuff 3,203,857 — 82,824 2.47 Total 29,443,172 + 304,292 1.25 Seven Months Ending July 31 Increase or Decrease Product 1942 Quantity Per Cent. Plug 30,040,541 -f 1,401,800 5.01 Twist 3,485,939 + 280,045 8.70 Fine-cut Chewing 2,929,135 + 30,077 1.04 Scrap Chewing 28,172,033 + 2,740,498 10.78 Smoking 102,507,305 — 12,114,038 10.57 Snuff 24,702.053 -^ 1,458,940 0.28 Total 192,437,006 — 0,142,000 3.09 ♦The production figures are in pounds, and are subject to re- vision until published in the annual report of the Commissioner of Internal Revenue. November, 1942 SPRUCE LUMBER for CIGAR BOXES It's Brighter It's Lighter It's Better for the Eye for Shipping for the Cigars SPECIFY SPRUCE Uptegrove Lumber Co. Cigar Box Lumber for 69 years 15 Washington St. Newark, N. J. Establiahcd 1886 "BEST OF THE BEST" Manufactured by A. SANTAELLA & CO. Office, 1181 Broadway, New York City FACTORIES: Tampa and Kev West, Florida AUTOKR AFT CIGAR BOXES Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Ouality-De sign-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, 111. Detroit, Mich. Hellatn, Pa. Hanover, Pa. Philadelphia, Pa. Wheeling. W. Va. 13 Tobacco Merchants' Association Registration Bureau, jEw^^^S'cm Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Eegistration, (see Note A), $5.00 Search, (see Note B), 1.00 Transfer, 2.00 Duplicate Certificate, 2.00 Note A— An allowance of $2 will be made to members of the Tobacco Mer- chants Association on each registration. Note B—If a report on a search of a title necessitates the reporting of more i.-«.. .>..^^„, "".Vi*"?' *"**■ '^-a*,"'-" iwciiij-uuc \^xj, Alt jiuuittoiiai cnarge oi une Uo lar (ll.OOJ wi 1 be made. If it necessitates the reporting of more than twenty }20> titles, but less than thirty-one (31), an additional charge of Two Dollars (,?^.UU) will be made and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. RENEWAL REGISTRATION CORABELLE: — 46,917. For cigars, cigarettes, cheroots, stogies, chewing and smoking tobacco. Re-registered by Consolidated Litho Corp., Brooklyn, N. Y., on October 13, 1942. (Originally regis- tered August 31, 1914, by Pasbach-Voice Litho. Co., New York i\. Y., predecessors of the registrant.) ' TRANSFERRED REGISTRATIONS ^^o'^fJ^P'T^^?^ (Tobacco Leaf). For cigars. Registered March j9, 1889, by Arguelles, Lopez & Bro., New York, N. Y. Trans- terred to Arango y Arango, Tampa, Fla., and re-transferred to ^organ Cigar Co., Tampa, Fla., on August 6, 1942. EL SUCESO:--1613 (Tobacco Leaf). For cigars. Registered Feb- ruary 18, 1890, by Arguelles, Lopez & Bro., New York N Y Iransferred to Arango y Arango, Tampa, Fla., and re-transferred niri^T i^II?" ^^^^^ ^°' Tampa, Fla., on August 6, 1942. Ml LEAH:— 21,941 (Tobacco Leaf). For cigars. Registered Seo- tember 26, 1901, by E. G. Wallace & Co., Chicago, 111. Through mesne transfers acquired by Arango y Arango, Tampa, Fla., and re-^t^ransferred to Morgan Cigar Co., Tampa, Fla., on August 6, ^'^^Wol'^?'""?^^ iJ^'^^^^^ ^^^^^- For cigars. Registered March /, 1892, by Arguelles, Lopez & Bro., New York, N. Y Trans- ferred to Arango y Arango, Tampa, Fla., and re-transferred to Morgan Cigar Co., Tampa, Fla., on August 6, 1942 LA ALCOVA:-6957 (Tobacco Leaf). For cigars. Registered No- vember 7, 1892 by Arguelles, Lopez & Bro., New York, N Y 1 ransferred to Arango v. Arango, Tampa, Fla. Also 386,096 (U. S. 1 atent Office), tor cigars. Registered March 25, 1941, by Arango y Arango, Tampa, Fla. Transferred to Morgan Cigar Co.. Tam- pa, Fla., on August 6, 1942. ' DU BELLE:— 46,696 (Tobacco Merchants Association of the U S ) M^' ""'^^'t M^f^''^%^^ ^"^"'^ 1^' ^9^8' by Fleming-Hall Co.,'lnc i New York, N. Y Transferred to Arango y Arango, Tampa Fla. 6 ?942 "^ "" ^"^ Morgan Cigar Co., Tampa, Fla., on August FLOR DE GASTON DUG D'ORLEANS:-9646 (Tobacco Leaf) For cigars. Registered July 7, 1890, by Arguelles, Lopez & Bro , New York, N. Y. Transferred to Arango y Arango, Tampa Fla and^re-transferred to Morgan Cigar Co., Tampa, Fla., on'^August "^tf ^8^(fr^\^ (Tobacco Leaf). For cigars. Registered January 14, 1890, by Arguelles, Lopez & Bro., New York, N. Y. Trans- .A^ ^ra"?o y Arango, Tampa, Fla. Also 388,379 (U S Pat- ent Office), tor cigars^ Registerd June 24, 1941, by Arango y Fla^rfn J:^;^s?'6fW'""'^'^'"^^' ^° ^^^^^'^ ^^^^^ ^-' '^-^P^' DON ROCO:-33,352 (U. S. Tobacco Journal). For cigars ciga- rettes, cheroots and tobacco. Registered August 16, 1907 by E G WaUace & Co Chicago, III. Through mesne transfers acqu red b^ Arango y Arango, Tampa, Fla., and re-transferred to Morgan Cigar Co., Tampa, I^la., on August 6, 1942 ^A?socl^t^Pnf^?^n^y HNOS:-45,921 (Tobacco Merchants Association of the U. S.). tor cigars. Registered July 18, 1931 by Arango y Arango Tampa, Fla. Transferred to Morgan Cigar Co., Tampa, Fla., on August 6, 1942. ^ '^tl!?^T^^^^^^?^'^^^-^^'^?? (Tobacco Merchants Association of the U. S.). For cigars. Registered July 18, 1931, by Arango y Firfn &st'6!'l942:'""^^^^^^^ ^^ ^^^^^" ^^^^ ^-' '^-P^' ^ m^^^?l^n?T?ffi^^^^"?J'^^- ^U- S- Tobacco Journal), and 12,539 (U. b^ latent Office) For cigars. Registered December 1, 1903 ^nM?'''"i^'^-^?'/?^?' ^^ ^"^P^^'^^ ^''^^' Co., Scranton, Pa., and Goldberg & Finkelsein Scranton, Pa., respectively. T;ansf;rred N.i'f "^'V^'"^".^' ^''?' Sy^e"^"^^. N. Y., and re-transferred to the Napoleon Cigar Co., Inc., Syracuse, N. Y., on September 29, 1942. 14 TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES JESSE A. BLOCK. Wheeling. W. Va President ASaVfmi FfNV"V''u'^'^?^•v^ Chairman Executive Committee ASA LEMLEIN. New York. N. Y Treasurer CHARLES DUSHKIND, New York, N. Y Counsel and Managing D?rStoJ Headquarters. 341 Madison Ave., New York City CIGAR INSTITUTE OF AMERICA ALBERT H. GREGG PresiHi^n* EVERETT MEVER . ..'Vice- Pres dent D. EMIL KLEIN Treaiurer SAMUEL BLUMBERG Serretarv H. W. McHOSE //////.i;V//.V.'. oYrector Headquarters. 630 Fifth Ave.. New York City THE NATIONAL ASSOCIATION OF TOBACCO DISTRIBUTORS. INC. riE^- S^^s •::::::::::::::::::::::::::::::: •: ^^^^-" ^^ fe«£ c."r>*XTrT,^\' cT-'«/^»> ••••■•••••••••••«•.. .......iickiuc III JOSEPH KOLODNY. 200 Sth Ave.. New York. N. Y lExecutVve's^c^etary NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS BEN L. LASCHOW. 862 East Fifteenth St., Brooklyn, N. Y President w H ^o^'H ^■i.y'^M?' if "'1 ^"*^- J^t"^°"' ^\h • •• .Fi;;i'vic;:pJeIidln W. H. KOCH. 1404 Mt. Royal Ave., Baltimore. Md Second Viri^-ProciHont ALBERT FREEMAN. 25 West Broadway. NeW York, k Y '? . ^ .?^Trirsure^^ RETAIL TOBACCO DEALERS OF AMERICA. INC. .^.^.^Lfl^.VA^^'. 233 Ji{oadway, New York. N. Y President CLIFFORD M. DAWSON T™„.«. MALCOLM FLEISHER :;..;;: Wetarv SEIGFRIED F. HARTMAN Counsel CIGAR MANUFACTURERS ASSOCIATION OF AMERICA INC.. 200 Fifth Ave., New York. N. Y. ALVARO M. GARCIA Pr^,iH^n» WALTER E. POPPER T™™ SAMUEL BLUMBERG :;.:; GeneVal rm!nc!l ^'"^leil^^n?"}?'' K^'^T^Jr^''" ¥a> ^^'""'l (Ex-officio). Thom^Vc Breen. Hariey W Schwarz"' Popper, Harry C. Carr. and Arthur A. THE YORK COUNTY CIGAR MANUFACTURERS ASSOCIATION CHARLES STUMP, Red Lion. Pa Vr..iA»„, ARTHUR McGUlGAN, Red L on Pk viirp -5'"! RUSSELL S. STINE. Red Lion° Pa Vice-President A. s. ziEGLER. Red Lion. Pa.' ^ :.::::::::::::::::::::::::::::::::::::::;;lsi^ FLORIDA CIGAR MANUFACTURERS ASSOCIATION ARMANDO RODRIGUEZ p -, , FRANCISCO nniMZAT vv President JOHN LEVY Vice-President FRANCIS M. SACK.'Tamoa'Fia Treasurer .jii^^xv, xaiupd, ria Secretary INDEPENDENT RETAIL TOBACCONISTS' ASSOCIATION bernard^arbital\-:.\\\\\\\\-:: Fi;vtvv-p'""^1"! IRVING MALITZKY ^"j v- ^'S''^^-^*"' EDWARD SEIGEL Ihird Vice-President ALEXANDER DAVIS Financial Secretary BERNARD BERNSTEiN:v2B;Ladw;yV New YoVkiN.-Y.-;:;:::;:::^ vic?o^r^ko?ma'^^^^^^^'^ association OF AMERICA. INC. CHAS B KIRWIN President LEO RIEDERS. 604 WeVt'i6ind sYreet.' N^w' YoVki'N;- Y.'' V.!:^ RECORD BOND:— 17,219 (Tobacco World). For cigars, cigarettes Rein^f'^^'p, R^/f,^!-ed February 15, 1909, by Pefre, Schm dt & Bergmann, Philadelphia, Pa. Transferred to A. S. Frey & Co P. t7^ Fl' ^ i1 ';^-t!;a"sferred to H. L. Neff & Co., Red Lion! fa., on October 14, 1942. DIXIE CROWN :-44,606 (Tobacco Merchants Association of the u. i.; I^ or all tobacco products. Registered May 4. 1926 bv Petre Litho Co., Philadelphia, Pa. Transferred to Wm.H. M'yers & Co., Red Lion, Pa., and re-transferred by A. S. Frey & Co Red Lion Pa. successors to Wm. H. Myers & Co., to H. L. Neflf & Co., Red Lion, Pa., on October 14, 1942. Internal Revenue Collections for September Source of Revenue 1942 1941 Ligars ^ 1297 53172 $ 1275 564 84 Cigarettes, including floor taxes ..'.'. 70,'847;4b9."85 6o!976'400"83 5,"V" 556,302.41 574,977!02 I obacco, chewing and smoking 4,362,986.40 4.781 259 61 Cigarette papers, tubes and leaf dealer t,/oi,^oy.oi P^"^^t'^« 83,356.28 191.806.53 TAMPA WORKERS GET INCREASE Peniiission for an increase in pay of 7% per cent, tor lanipa's 5500 union cigar workers is announced iiere today m an arbitration award by the Department ot Labor, effective upon approval of the War Labor ,o^I^'r.J^ ^^ estimated to increase factory costs about $375,000 a year. The Tobacco World JCELASD, island (40,500 sq. mi.: pop. 108,644), ab. 200 mi. wide ami 300 mi. long. Just S. of the Arctic Circle. It is a dissected plateau, culminating in an ice- capped watershed. Including 120 glaciers, ice fields cover 5.000 sq. mi. The Green- land current frequently blockades the coast uitli ice packs during the summer; the interior is cold. Mists and storms are generally common. SO RUNS THE description of Iceland in your encyclopedia. Scarcely a country your lad from green New # England or golden California would choose— unless his own country was endangered and the enemy could he stopped from there. Then he will go- es he has gone to Iceland and every other part of tlie world— to live and fight and keep the vigil for America. With your soldier who went to Ice- land there went a match, also. A safety match- wearing the red, white and blue colors of its country. Some- where in Iceland, now, and because of that match, a fire burns near a gun emplacement on a cold, desolate crag. On the fire, a pot of coffee boils. A few at the time, the men will leave the gun to sit around the fire. As they look into its flames, they talk: of little things, like whether the next relief will get up on time. And after a while, in the com- forting warmth of the fire, of other things too: of home and Mother and tomorrow— and tomorrow. DIVISION OF BERST-FORSTER-OIXFIELD COMPANY • NEW YORK CITY • MADE IN U. S. A. \^'hy the men on the fighting front and the man on the home defense front can depend on Independence Safety Matches for sure, instant light and flame is the story of an American achievement. Read it in these panels. The Safety Match and Match Box... Made in U.S. A.... By Independence w I.The head is hard, ac- curately shaped, uni- form In full flame m one second. Doesn't chip or crush when struck. 2. The stick is square, which means fire rapidly feeds into a strong, ef- fective flame. Sturdy — made of clean hardwood. 3. The head is out liefore the lire reaches the end of the stick That telU you there will be no dangerous afterglow. 4. Ouler lx>x is made of wood In Univ of Mm- iK>sota tests, it supported 53.6 lt>s. without weaken- ing or loaing shape. S. Wood outer holds inner tmx snugly Try above test. Pull halfway out : hold downward , shake. It remains secure. 6. Inside box is scored with light perforation on sides and bottom. Can be conveniently torn in two for use on ash trays. RADIO SCOOP OF THE YEAR DEC 9 - 1942 **Most famous, most factual American news analyst." ^LOOK **The quality that lon^ ago lifted Clapper out of the ruck of columnists is his knack of translating some event into sound sense on the very day that people want to hear about it. Some- how he manages to move a half-step faster than the mass mind." — TIME Magazine "The most common-sensi- ble political columnist in the business." —LIFE **I find Raymond Clapper a most stimulating war com- mentator. It's a pleasure to hear a man who knows his stuff and has convic- tions to match his courage. His radio audience deserves congratulations." —Alexander de Seversky .^i-ir*-^ %% >^ ^^jk^^jpim/ A T ' RAYMOND CLAPPER EVERY MONDAY and THURSDAY- 10 P. M. (E.W.T.) MUTUAL BROADCASTING SYSTEM ESTABLISHED 1881 Raymond Clapper is broad- casting for White Owl cigars exclusively. His plain- spoken , clear- thinking commentary is being heard over 86 Mutual stations from Coast to Coast. Raymond Clapper is highly respected — even among his fellow correspondents. Some time back, Washing- ton newsmen voted him the best in their field. His column appears daily in newspapers with 8,500,000 circulation . . . He has cov- ered the news fronts at first-hand from Washing- ton to Chungking. ^trPCEMBER 1942 Sponsored by WHITE OWL CIGARS CHRISTMAS 1942 It is a time for all of us to go back in spirit to a little crib in a stable and pledge anew our help to restore the abid- ing peace which the Child of Bethlehem came to give to the world . . . not a peace of negotiators, but a peace arising from the triumph of right and justice for all peoples ... a peace of victory. It is a gracious and hallowed time when the days should be filled with echoes of the deathless Christmas prayer of Tiny Tim Cratchit, * * God bless us, every one! ' ' ^ - c ore ever than /i # • lA \. ...the milder, better-tasting, cooler-smoking cigarette Again Chesterfields are out front with their bright and unusually attractive Special Christmas Cartons. Send them to the ones you're thinking of. . . their cheer- ful appearance says / wish you A Merry Christmas, and says it well... and inside, each friendly white pack says light up and enjoy more smoking pleasure. -'*»£ \f,» .:m* ^>: # > IfS^ Ah^ i Copyfighc 1942, LigccTT ^ Mv£rs Tobacco Ca t ] HoBART B. Hankins — Edit Of Busi/ness Manager — B. S. Phillips THE TOBACCO WORLD Vol. 62 DECEMBER, 1942 No. 12 S the Treasury Department's special six weeks' war bond payroll savings campaign progresses to New Year's Day, the War Savings Staff is anxious to secure as many ideas as possible on J,±\J »> VA-l-AX \^ X V^ AX V V> V^ XXX t^ «.*-•■ AX V^KJ %^ i. \^ |^x«^xxxxx aX^ vv^ f^ w* V 4^ -w X ^ ►-* <^ their individual drives for 10 per cent, of payroll. These ideas in turn will be passed on to other com- panies to aid them in reaching the mutual objective before New Year's Day. The continued success of the war savings camjjaign depends on the payroll savings plan, which has proved the most effective means of in- suring the systematic purchase of war bonds by mil- lions of workers. Consequently, the War Savings Staff* is trying to complete the job of signing up every wage earner for 10 per cent, through the jjayroll sav- ings plan not later than the first day of 1943. If you are an employer, you can help the national campaign first by putting over the drive in your own company, and then by telling the War Savings Staff* how you did it. Send this vital information to Payroll Savings Divi- sion, War Savings Staff*, Treasury Department, 709 Twelfth St., N. W., Washington, D. C. URING November the cigar industry was en- gaged in a trial run within its new price struc- ture. The need for adjustments, modification and clarification of the OPA regulation, which increased prices by 20 per cent., has become painfully apparent, it is reported by the Cigar Institute of Amer- ica. Speed in preparing the new regulation was of ut- most importance to consumer, retailer, wholesaler and manufacturer alike when the new tax became eff'ective on November 1. The institute adds that the rapidity with which OPA officials worked, however, resulted in a formula which must be modified before dealers can apply it correctly and the civilian cigar smoker can be- come familiar with the new price of his favorite brand. The OPA formula has created retail prices which are difficult for dealers to adopt or explain to cigar cus- tomers confronted with increased prices for the first time in their smoking experience. The formula also creates wholesale prices inconsistent with the retail prices which it established, thereby leaving the dealer uncertain as to the proper course of action. EMBERS of the institute who manufacture both cigars and other tobacco products point out tliat pipe and cigarette smokers have be- come accustomed to price variations, are quick to ** blame the taxes," then accept the new price. Like- wise liquor prices have shifted frequently since repeal and have been readily accepted. Cigars, however, with their wide spread in price, from one-centers to custom- made imports retailing at over 90 cents, have been maintained on a rigid price structure since the depth of the depression, the institute emphasizes. In levy- ing the new tax, the Federal Government has increased the number of its own self-determined classifications from Hve to seven for revenue purposes. The OPA promises revisions as soon as experience shows where they are necessary. Therefore, manufacturers today are asking the public to be patient for a short time longer while the industry is making the adjustments which this ** shake-down cruise" proves are necessary to guarantee a completely satisfactory performance under wartime conditions. HE OPA order permits the most important price structural change in the history of the cigar industry, writes Eric Calamia, president of the Retail Tobacco Dealers of America, in a letter to members. OPA developed its regulation on the formula that an increase in the manufacturer 's list price must allow a 20 to 25 per cent, mark-up for the retail price. But here is where there seems to be a little misunderstanding, adds Mr. Calamia. The OPA regulation does not restrict the retailer to 20 or 25 per cent, increase of his former prices but rather it has wiped the slate clean and has established new retail maximums as the normal and expected selling prices. OPA obviously recognizes that the cost of doing busi- ness for an efficient tobacco retailer is at least 20 to 25 per cent. N view of the report that the cigar industry is now confronted with a serious labor shortage, as well as the difficulty in securing new boxes or packages, the Office of Commissioner of In- ternal Revenue will offer no objection to the continued use, for a period not exceeding six months, of present boxes or packages on hand. Where the classification clause or label is printed directly on the boxes or pack- ages, it will be agreeable to use the boxes or packages without changing the classification labels. However, where the classification clause or label is not printed directly on the boxes or packages but is affixed sepa- rately, the classification labels affixed on and after No- vember 1, 1942, must bear the particular wording of the classification clause appropriate to the cigars con- tained in each such box or package. Class A cigars under the new classification, will carry the following label: *'The cigars herein contained were manufac- tured to retail at not more than 2% cents each and are so taxpaid." The other classes are as follows: B, more than 2% cents and not more than 4 cents; C, more than 4 and not more than 6 ; D, more than 6 and not more than 8; E, more than 8 and not more than 15; F, more than 15 and not more than 20; G, more than 20 cents each. The foregoing is the substance of a clarifying letter from LeRoy Rogers, head of the Tobacco Division, Commissioner of Internal Revenue, to the Tobacco Merchants Association of the United States. I he TOBACCO WORLD (est. 1881) is published by Tobacco World Corporation; Hobart B. Hankins, President and Treasurer; B. S. Phillips, Vice-Presid«nt; John Cleary, Secretary. Office. 236 Chestnut Street, Philadelphia, Pa. Issued monthly. Subscriptions, available only to those engaged in the tobacco industry or trade, $1.00 a year» 15 cents a copy; foreign, $1.75 a year. Entered as second-class mail matter. December 22, 1909, at the Post Office, Philadelphia, Pa., usder the Act of March 3, 1879. Cigarettes Pass 23,000,000,000 in October Class E Cigars More Than Quadrupled; Classes B and C are More Than Doubled; Large Cigarettes Continue to Increase EKKIFIC increases in cigars of Classes B, C and E, as well as above-average gains in stand- ar(l cigarettes and large cigarettes were re^*- istered by tobacco products in October, as re- flected in the inontli's sales of revenue stamps, it is revealed in the Supplement to the Tobacco Barometer of the Tobacco Merchants Association of the United States. The output of Class E cigars was more than quadrupled, classes B and C more than doubled, and tliat of large cigarettes was up two-thirds over the cor- responding month of last year. The standard ciga- rette increase was 17.54 per cent. All other classilica- tions showed declines. Cigars of all classes in the U. S. totaled 633,349,780, as compared to 621,989,890, a gain of 11,359,890, or 1.83 per cent. Philippine Islands and Puerto Kico losses converted the net figure into a drop of 9,593,895, or 1.49 per cent. (Jlass A cigars in the U. S. totaled 458,012,580, as compared to 542,102,265, a decline of 84,089,685, or 15.51 per cent., which became 18.63 per cent., when the P. 1. and P. E. figures were deducted. Class B cigars in the U. S. totaled 14,127,895, as compared to 5,970,180, a rise of 8,157,715, or 136.64 per cent., wiiich was reduced only slightly by the P. I. and P. E. losses. Product Cigars: Class A — United States Philippine Islands Puerto Rico , October, 1942 Increase or Decrease Quantity Per Cent. 458,012,580 — 84,089,685 — 20,685,795 125 — 112,100 15.51 Class B — United States . . . Philippine Islands Puerto Rico 14,127,895 + '"166 — Total 14,127,995 + Class C — United States PhiHppine Islands . Puerto Rico 9,050 — Total 151,507,250 + Class D — United States Philippine Islands . Puerto Rico 5,904,995 — Total 5,904,995 — Class E — United States Philippine Islands . . . Puerto Rico 3,806,110 + Total - 104,887,580 18.63 8,157,715 10.440 27,450 136.64 • • • • • • • • 8,119,825 135.15 84,747,605 20,425 56,550 126.96 • • • • • • • • 84,670,630 126.68 370,245 12,525 5.90 • • • • • • • • 382,770 6.09 2,914,500 28,500 326.88 • • • • • • • • 3,806,110 4- 2,886,000 313.66 Class C cigars in the U. S. totaled 151,498,200, as compared to 66,750,595, an increase of 84,747,605, or 126.96 oer cent. Aa*ai7i the unu] was onlv sliyhtlv alfected by the other losses. Class D cigars in the U. S. totaled 5,904,995, as compared to 6,275,240, a drop of 370,245, or 5.9 per cent. Class E cigars in the U. S. totaled 3,806,110, as compared to 891,610, a meteoric climb of 2,914,500, or 326.88 per cent. The wiping out of the 28,500 of P. I. withdrawals reduced this gain to 2,886,000, or 313.66 per cent. Little cigars totaled 12,251,400, as compared to 14,693,140, a loss of 2,441,740, or 16.62 per cent. Cigarettes in the U. S. totaled 23,075,492,090, as compared to 19,632,466,010, an increase of 3,443,026,- 080, or 17.54 per cent. Large cigarettes totaled 354,650, as compared to 214,600, a gain of 140,050, or 65.26 per cent. Snuff totaled 3,563,073 pounds, as compared to 3,693,671, a decline of 130,598, or 3.54 per cent. Chewing and smoking tobacco totaled 27,393,22D pounds, as compared to 28,485,698, a drop of 1,092,478, or 3.84 per cent. Following are the comparative figures : October, 1942 Product Total All Classes: United States . 633,349,780 + 11,359,890 Philippnie Islands ... _ 20,757,685 Puerto Rico 9,275 — 196 100 Increase or Decrease Quantity Per Cent. 1.83 Grand Total 633,359,055 — 9,593,895 1.49 Little Cigars: All United States 12,251,400 — 2,441,740 Cigarettes: United States . 23,075,492,090 + 3,443,026,080 Philippine Islands ... _ 22 000 Puerto Rico 500,400 + 36^400 16.62 17.54 Total 23,075,992,490 + 3,443,040,480 17.54 Large Cigarettes: United States Philippine Islands . Puerto Rico 354,650 + 140,050 ' '3,666 65.26 Total 354,650 + 137,050 62.98 Snuff (lbs.): All United States . Tobacco (Chewing and Smoking) lbs.: United States Philippine Islands . 3,563,073 — 130,598 3.54 27,393,220 — 1,092,478 3.84 Total 27,393,220 — 1,092,478 3.84 bv Imer'n.^r ^^"^•^^'"^Si^^ ^^^^a of October tax-paid products released 'J> internal Revenue Bureau. The Tobacco World Spectacular Gains in Classes B, C, and E; Cigarettes close to 200,000,000,000 Mark Little Cigarettes, Chewing, Smoking Down Mos RODUCTION figures for the first ten inontlis of 1942 show substantial gains in cigars of all [ pla«ses, the most spectacular being those in the Jiiglier-pricecl brackets, in cigarettes, large cig- arettes, and in snuff, with losses in little cigars, chew- ing and smoking tobacco. The increases range from 2.73 per cent, for snuff up to 103.06 per cent, for Class E cigars ; the losses were, respectively, 7.78 per cent, and 6.25 per cent. These are the highlights of the pro- duction report for the period, as reflected in the sales of revenue stamps, and furnished in the Supplement to the Tobacco Barometer of the Tobacco Merchants Association of the United States. Cigars of all classes in the U. S. totaled 5,046,523,- 9o7, as compared to 4,769,416,856, an increase of 277,- 107,101, or 5.81 per cent. The figures covering the Philippine Islands and Puerto Rico products reduce this gain to 117,731,134, or 2.39 per cent. Class A cigars in the U. S. totaled 4,383,720,185, as^ compared to 4,262,709,395, a rise of 121,010,790, or 2.84 per cent., transferred to the loss column bv the J!; h^^^^^ ^' ^' fi^u^es, the net loss for the class beinir 37,6o0,635, or 0.85 per cent. Class B cigars in the U. S. totaled 52,712,040, as compared to 35,887,213, an increase of 16,824,827, or 46.88 per cent., reduced only slightly to 45.95 per cent, by the P. I. and P. R. losses. Class C cigars in tliu U. S. luialed 566,364,084, as compared to 433,498,561, an increase of 132,865,523, or 30.6o per cent., which was reduced to 30.53 per cent, bv the P. I. and P. R. figures. Class D cigars in the U. S. totaled 36,447,588, as compared to 33,726,448, a gain of 2,711,140, or 8.04 per cent., lowered to 7.87 by other losses. Class E cigars in the U. S. totaled 7,280,060, as compared to 3,585,239, a climb of 3,694,821, or 103.06 per cent., which the wiping out of the P. I. production reduced to 98.96 per cent. 100^^0 of o'''^^''^t''*''^^^ 114,077,860, as compared to 123,702,353, a decline of 9,624,493, or 7.78 per cent. 17Q rSo^^^ool^nn ^""^^^^"^ 195,675,575,680, as compared to 173 088,422,500, a rise of 22,587,153,180, or 13.05 per cent. ^ 1 AoIfnP ^^S'^.^^^^es totaled 1,918,910, as compared to 1,438 491, a gam of 480,419, or 33.4 per cent oo oon ."on ^^^^}^^ 34,134,930 pounds, as compared to 33,229 420, an mcrease of 905,510, or 2.73 per cent. Chewing and smoking tobacco totaled 237,587,917 P^^"^^ ^l^^ompaved to 253,435,303, a drop of 15,847,- 386, or 6.25 per cent. Following are the comparative figures : 1st 10 Mos. Product Cal. Yr. 1942 Cigars: Class A — United States 4,383,720,185 Philippme Islands . . . 670 Puerto Rico 453,975 Total 4,384,174,830 Class B — United States . . . Philippine Islands Puerto Rico .... 52,712,040 100 61,400 Total 52,773,540 Class C — United States 566,364,084 Philippine Islands ... Puerto Rico 115,700 + + + Total 566,479,784 + Class D — United States . . . Philippine Islands Puerto Rico 36,447,588 + Total 36,447,588 -f Class E — United States . . . Philippine Islands Puerto Rico . . . . , 7,280,060 4- Total .. December, ig42 Increase or Decrease Quantity Per Cent. + 121,010,790 — 158,782,640 + 121,215 7,280,060 + 3,621,031 2.84 • • • • 37,650,635 0.85 16,824,827 160,207 49,350 46.88 • • • • • • • • 16,615,270 45.95 132,865,523 310,740 68,400 30.65 • • • • 132,486,383 30.53 2,711,140 51,755 300 8.04 • • • • • • • • 2,659,085 7.87 3,694,821 73,790 103.06 • • • • • • • • 98.96 1st 10 Mos. Product Cal. Yr. 1942 Total All Classes: United States 5,046,523,957 Philippine Islands . . . 770 Puerto Rico 631,075 Grand Total 5,047,155,802 Little Cigars: All United States ... 114,077,860 Cigarettes: United States 195,675,575,680 Philippine Islands ... 120 Puerto Rico 1,752,470 Total 195,677,328,270 Large Cigarettes: United States 1,918,910 Philippine Islands ... ' ' 120 Puerto Rico 139,865 Total 2,058,895 Snuff (lbs.): All United States . . . 34,134,930 Tobacco (Chewing and Smoking) lbs.: United States 237,587,917 Philippine Islands ... ' ' 1 Total "; 237,587,918 ♦Compiled from comparative data of monthly by Internal Revenue Bureau. Increase or Decrease Quantity Per Cent. + 277,107,101 — 159,379,132 + 3,165 5.81 • • • • • • • • + 117,731,134 2.39 — 9,624,493 7.78 + 22,587,153,180 — 175,580 — 2,470,430 13.05 • • • • • • • • + 22,584,507,170 13.05 + 480,419 — 6,680 + 40,465 33.40 • • • • ■ • • ■ + 514,204 33.29 + 905,510 2.73 — 15,847,386 — 24 6.25 • ■ • • — 15,847,410 6.25 tax-paid products released Tobacco Anniversary Widely Celebrated OLCOTT F. KING, Commissioner of Agriculture of the State of Connecticut, inspects the granite marker erected at West Suffield, Conn., to celebrate the 450th anniversary of the discovery cigars and the establishment on thai of the first cigar factory in the " IMOl^XTIXG pile of ovidoiice— in tlie form of news pictures, radio i)ro<»Tanis, mentions by Ieadin<>' columnists, and news clippings — indi- cates tliat ceremonies arranged by the Cigar Institute of America to commemorate the 450th an- niversaiy of cigars aroused gi'cat public interest in this newsworthy event. In Suffield, Connecti- cut, a granite marker and commemorative flagpole were erected on the site of the first U. S. cigar factory at a ceremony featured by an address by Olcott F. King, Con- necticut Agricultural Commissioner. Pres- ent were members of historical societies, civic groups, the Con- necticut Valley Shade Growers Associa- tion, and the patri- otic organizations. In Terre Haute, Indiana, Dr. A. W. Pendergast's collection of wooden Indians, largest in the world, was placed on public display. At the sug- gestion of Mayor Joseph Dutfy the cigar store Indians, including the one which once stood outside a hotel in Springfield, Illinois, and was a favorite of Abraham Lincoln, were used as *' collectors" for furs in the na- tional campaign to collect old pelts for use in making winter clothing for men of the merchant marine. This tie-up for the benefit of merchant sailors was partic- ularly appropriate because two men of the merchant marine — sailors from Columbus' first expedition — were the first to discover cigar smoking among the natives of the new world. A warm message of greeting was received from Dr. Sergio Valdes Alba, Minister of Agriculture of Cuba, stating that *'fond and growing devo- tion'' marks the world's attitude to- ward tobacco. ^^ To- bacco has always been a fountain of in- exhaustible consola- tion, a symbol of peace and friendship among men, a power- ful stimulus of their better faculties, and the source of inno- cent pleasure," Dr. Alba's cable con- tinued, adding that it ^'predisposes to the most noble senti- ments of human soli- darity, concord, and MAYOR J. DUFFY of Terre Haute, in- .diana, tenders a scroll of honor to Patricia Shaner, who accepts It for Dr. A. W. Pendergast, owner of the world's greatest collection of cigar store Indfians. In the center is the Indian warrior who was a favorite of Abraham Lincoln. charity." In conclusion, he lauded its contributions to the costs of government and as a leading factor in the national economy of both Cuba and the U. S. A. through ''the large number of farmers, workers and employees to whom it offers permanent occupation." CUBAN SITUATION BETTER In snite of the loss of markets and difficulties of transportation as a result of the war, the tobacco situa- tion in Cuba is relatively better than that of any other export crop. Production of the 1941-42 crop was about the same as that of the preceding crop, or approxi- mately 20 per cent, below the long-time average. Do- mestic consumption during the first half of the year increased sharply, and stocks of exportable grades from previous crops are low, according to Paul G. Minneman, American Agricultural Attache at Habana. 1941-42 crop is tentatively estimated at about 40 million pounds, or approximately equal to that of 1940- 41, but considerably below the average of 53 million pounds harvested in the four years 1937-40. The 10- year average for 1931-1940 was about 50 million pounds. Domestic consumption of leaf during the first seven months of 1942 was about 18 per cent, above the corresponding period in 1941. Cigarette consumption, which normally accounts for 84 per cent, of domestic disappearance, increased by 17.5 per cent., and cigars representing most of the remainder, increased by 19.5 per cent. B. & W. GETS SAFETY AWARD A "Smash the 7th Column Award" to commemo- rate the second highest industrial safety record of all time was presented in Chicago November 20th, to T. V. Hartnett, president of the Brown & Williamson To- bacco Corporation of Louisville, Ky., by S. Bruce Black, president of Liberty Mutual Insurance Com- pany, for the record of 12,077,468 consecutive man hours worked in the Petersburg, Va., plant of Brown and Williamson without a disabling accident. The plant worked without a lost time accident from June 19, 1939, to August 5, 1942. Such safety records are honored by Liberty Mutual and because this record is so outstanding the presentation was broadcast. LUCKY STRIKE GREEN AT WAR Lucky Strike green has gone to war. The popular cigarette is coming out in a new white package with a trimming of gray and lines of red at the bottom and top. CHARLES B. KIRWIN Charles B. Kirwin, treasurer of the Tobacco Salesmen's Association of America, died November 21st and was buried November 25th, in New York City. The Tobacco World 1 1 GIFTS THAT ARE SURE TO PLEASE 1 1 m ** Gifts that are sure to please." That's the theme of R. J. Reynolds Tobacco Company's Christmas ad- vertising and promotion in behalf of Camel cigarettes and Prince Albert smoking tobacco. These two tobacco products are being promoted with special Christmas advei-tising in virtually every selling medium — with big, colorful Christmasy adver- tisements in the big, mass circulation magazines, in the comic sections of America's leading Sunday news- papers, and in the nation's largest selling news- papers, farm papers, and college magazines and papers. Special radio commercials on Reynolds' five network programs feature Camels or Prince Albert as ideal gifts for smokers. The familiar Camel carton of ten packages of 20 's is all dressed up in gay Christmas wrapping which carries its own personal greeting card. Another Camel gift package featured in large page magazine adver- tisements is a novel package in the shape of a house. This package, called the ''Holiday House," contains four of the popular Camel flat 50 's. It also has its own gift card and requires no special Christmas wrapping. Prince Albert — ''the National Joy Smoke" — ap- pears in a colorful, attention-getting Christmas wrapped package. The popular George Washington smoking tobacco is presented this Christmas in a handsome holiday package sure to catch the customer's attention in any gift display. An important part of the Reynolds' Christmas promotion is the Service. With men in the Army, Navy, Marines, and Coast Guard actual sales records in post exchanges, sales commissaries, ship's stores, ship's service stores, and canteens, show heavy sales of Camels and Prince Albert. GREGG ^'ON FURLOUGH" HE Board of Directors of the Cigar Institute of America, Inc., at a special meeting in the Hotel Vanderbilt, granted Albert H. Gregg, president of the Cigar Institute, an indefinite leave of absence so that he might assume new duties with the Red Cross in London. In announcing his ac- ceptance of the new Red Cross post, Mr. Gregg ten- dered his resignation as Institute president to the board which unanimously refused to accept it. The Board of Directors, also unanimously, called upon Everett Meyer, Institute vice-president, to take over Mr. Gregg's administrative duties during his absence abroad. Mr. Meyer is president of Webster Eisenlohr, Inc., cigar manufacturers. After telling the Board of Directors of his accept- ance of the post of Regional Director of Red Cross activities with American armed forces in Great Britain, Mr. Gregg said: "I am happy to feel that the Institute endeavor has proved successful and is steadily showing a growing influence for the redevel- opment of cigar popularity. I cannot too strongly express my belief in the importance of continuing it, looking forward to better days." His colleagues, heads of some of the foremost American cigar manufacturing concerns, wished him Godspeed on his journey, after paying tribute to his December, 1942 leadership of Institute activities during 1941 and 1942, and after assuring him that they fully supported his sentiments regarding the continuance of these ac- tivities. In addition to the presidency of the Cigar Insti- tute of America, Inc., Mr. Gregg holds the offices of board chairman of Faber, Coe & Gregg, president of F. C. G. Importers, Inc., and w^as a former president of American Cigarette and Cigar Company. Foreign Red Cross service is not a new responsi- bility for Mr. Gregg. In January, 1919, he v/ent to France to liquidate Red Cross activities and surplus supplies. Previous to this, for a year, at the request of President H. P. Davison, of the Red Cross, Mr. Gregg w^as released from his war commitment in the Ordnance Department by the Secretary of War to head the Department of Foreign Relief at the National Red Cross Headquarters. Mr. Gregg is thoroughly familiar w^th British conditions through past social as well as business visits. Further, tor half a century he has been identi- fied with cigars, internationally. The firm of Faber, Coe & Gregg, which bears his name, has, for example, operated the cigar departments on board many famous ocean liners, and has supplied royalty and Europe's most distinguished families with cigars. MILTON SAMUELS Milton Samuels, vice-president of the Havana leaf tobacco importing firm of Rothschilds-Samuels- Duignan, Inc., died in New York City, November 13, after an illness of three weeks. He was 67. RICHMOND INSPECTION MARKET The tobacco market at Richmond, Virginia, has been designated for the free and mandatory inspection and market news service of the Agricultural Market- ing Administration, the Department of Agriculture said today. Action was taken under Section 5 of the Tobacco Inspection Act. It follows approval of a ma- jority of growers selling tobacco on the Richmond mar- ket who voted in a referendum held during the period October 8 to 10, inclusive. In this referendum more than 75 per cent, of the growers voting favored desig- nation of the Richmond market for the inspection and market news service. The tobacco inspection law requires that before ihn SoPT'ofarV ^^^aV r](^^i(rnfii^n q mQvVnf for flin enyvi*^^ at least 66% per cent, of those voting nmst favor such action. When the Richmond market opens in the early part of December, tobacco inspectors will be stationed on the warehouse sales floors to inspect free all tobacco offered for sale by growers. Reports on prices by grades will be distributed which will serve as a guide to growers in accepting or rejecting bids offered. limited. It has also been stated that efforts are being made to arrange for additional imports of leaf and to- bacco products from the United States, but it is not known when shipping connections may be resumed. Efforts to expand domestic production have given some results, as 692 acres are reported to have been planted in 1942, as compared with 571 in 1941 and 531 in 1940. The increase in 1942 plantings was obtained by guar- anteeing a price to growers of 28.1 cents per pound, as compared with the 1941 price of 22.1 cents. The grow- ers were also offered a bonus of $48 per acre for their increases in acreage over 1941. SWEDISH IMPORTS CURTAILED Imports of tobacco into Sweden during 1942 have been greatly curtailed, and the strict rationing of to- bacco products continues. The domestic production of leaf, which supplies only a fraction of the country's requirements, is being encouraged to partly offset the decline in imports, according to information received in the Office of Foreign Agricultural Relations. Only one small shipment of American leaf is re- ported to have reached Sweden during the first half of 1942, and suppHes from Bulgaria and Turkey were BAYUK TO FAIR TRADE CIGARS AT NEW PRICES Bayuk Cigars Inc. has announced its intention to fair trade all of its cigars just as soon as the proper certification can be made to the various state agencies. In commenting on the action, A. Jos. Newman, President, stated: ''It has always been our policy to protect, as far as possible, our distributors, our dealers, as well as the consumer, in facilitating the flow of our products to these factors on an equitable and, for them, profit- making basis. ''Naturally, following the recent government or- der increasing the price of cigars, we have been asked just what the Bayuk policy in the future will be. We see no reason to change our past policy, which we know has been helpful, and which has been supported and appreciated by distributors and dealers handling our products.'' Mr. Newman stated that details of the prices un- der the various fair trade acts would be announced through regular trade channels. **HATS OFF" TO SERVICEMEN With the men of our armed forces foremost in the thoughts of everyone this year, it's "Hats Off" to the Soldiers and Sailors, the Air Force and the Marines on the 1942 Christmas cartons brought out by Liggett & Myers Tobacco Company for Chesterfield cigarettes. "They rate the best" is the slogan, with a picture of a very pretty young woman from the A. W. V. S. wishhig smokers a Merry Christmas. A new feature this year is an attractive container of 500 Chesterfields in a beautiful rich case of Christ- mas red with gold border— a truly impressive gift for any smoker. The Christmas line includes the usual carton of ; four flat boxes of 50 's (200 cigarettes), the reg- ular 10-package carton (200 cigarettes) and the special gift cartons of three 20's— 60 cigarettes. For pipe smokers, the holiday line of Liggett & Myers' brand again fea- tures Velvet pipe and cigarette tobacco and Granger pipe tobacco. Both these old favorites are in handsome cartons of one-pound or eight- ounce drums, also contin- uing Velvet's beautiful and useful Humi-Seal glass jar. The Tobacco World 9 \ Wm Cigars are the most pleasurable and economical form of smoking. BAYUK BULLETIN Devoted to the best interests of the men who sell cigars. First Issue 1929 DECEMBER, 1942 Prepared twice a month PHULOFAX (The Retailer^s Friend) SAYS ^ Hever forget. ..You \ Are A Salesman! Your customers may want more of a certain product than your house can supply and you may feel that salesmanship is now out the window . . . you can sell, but can^t deliver! — o — You can sell . . . and you can de- liver, too, if you do not lose sight of the important factor of selling ''ideas" and ''reasons why" as well as selling the product itself. — o — Your customers are entitled to an explanation and it takes more selling ability to satisfactorily turn a cus- tomer down than it does to sell him what he needs. — o — It is true, though some of us fail to realize it, that selling is as important in holding the goodwill of a custo- mer as it was originally in gaining it. — o — Your customers are valuable assets of your business and in these trying times you must exert every effort to preserve them for the days to come when you will need them as much as they need you today. — o — The test of salesmanship today is the high regard your customers have for you and your house . . . their rec- ognition of your fairness . . . your courtesies to them . . . your ever readiness to aid and assist them in solving their increasing problems. Salesmanship does not consist alone of selling merchandise . . . there are hundreds of circumstances en- fimtered by you weekly and daily lere opportunity is afforded to bring into play the very basic ele- ments of good salesmanship. — o — You may know you are doing your best for your customers, but if you fail to sell them that you are, then you are not in their eyes, and you are, or will be, the big loser in the end. JAY CUE, Pinch-hitting for .^ ' «, D. B. I. *Auociatmd uiilh BAYUK CIGARS INC., Phila- dmlphia — Makara of finm cigara ainem 1897. The Old Timer Talks: by Frank Trufax The Frank Triifnv letter? pub- lished in hook form some years ago, attracted so many requests for copies that two editions were exhausted. In view of the con- tinued demand, the editors have decided to rcpuldish the letters in the Bayuk Bulletin. mr w BROmBQ, APTBP I WADE W ROUGH ALL THESE BOOKS ON SAL£SMANSHIP I OUGHTA 60 PLACES w^" ^^^ """'V!!>, YEA BO/ You'll HAVE A HEAD fULL O' KNOWLEDGE BUT UNTIL YOU LEARN TV THINK YOU WON'T GET ANY FARTHER THAN A CAR WITH ATANK FULL O' GAS AND To My Salesmen: The more a man THINKS about his job, the better he tackles his job. He may THINK wrongly and then do the job wrongly but if he THINKS long enough, he'll realize where he is in wrong and switch signals and get on the right track and be all the better man because of his experience. The more you THINK, the more you accomplish. The better you THINK, the better you accomplish. We may have KNOWLEDGE but if we don't ihinky our knowledge is excess baggage. One of you boys turned in orders last week for two accounts which he KNEW could not be filled. "Well, then, why did you accept these orders?" And here are his exact words — '^I'm sorry, Mr. Trufax, but I didn't THINK.'' Yes, that was his answer but it wasn't altogether the right one. He said he ''didn't THINK"— what he meant was he ''didn't WANT to think" because, boys, you CAN think if you WANT to THINK and if you can't think when you want to THINK, tell 'em to have the pads soft and thick in the looney-lodge when you land there. "You can lead a man to KNOWL- EIDGE but you cannot make him THINK"— never did Longfellow or \0U MUST rUiNK / CAN'T THINK Ring Lardner, whoever it was, sound a truer axiom. Knowledge comes from without; from study-books — from contact with fellow beings — from actual do- ings but THINKING comes from within ; from the miracle-made mech- anism of your mind — from your thought-tank — from your old top- piece, if you wish to call it that. You can't enlarge your mental power by pouring in through the ears a thousand dollars or a million dollars worth of brain cells. All the brains you need or all you're ever going to get, you have right now but a lot of cells will get dusty and rusty — some will get lazy and hazy and some will go deader than a mackerel if you don't keep 'em working by THINKING! ! NO, I KNOW YOU CAN THINK, BUT / DON'T THINK YOU DO THINK Let a man be earless, let him be tongueless, let him be eyeless — yes, let him be feetless, too, and still he can defy defeat so long as he isn't HEADLESS! It's the old Bean that puts it over, boys! ! So, my men, let's get THINKING — I don't mean unconsciously think- ing or thinking unconsciously but real constructive, conscious THINK- ING. I mean let's think about THINKING and actually all-by- ourselves THINK! Think, I said, and then DO. From our neck down, we're pretty much automatic — from our neck up, let's be thinkomatic. What do you say? Yours, heading ahead, iini< Phillies Bayuk Ribbon Mapacuba Charles Thomson Prince Hamlet BAYUK BRANDS BUILD BUSINESS 119 West 40th Street • New York City <$ offering these attractive Christmas Wrapped Packages this year . . . pacl(ages that will help you sell Merchandise OLD GOLD 20S/200 Christ- mas Carton con- taining 10 packs of 20 cigarettes % has resulted in a comparatively low cured weight per plant. Production of Southern Maryland tobacco is now estimated at 32,785,000, an increase of 5 per cent, from a month ago. A crop of this size would be slightly larger than produced in 1941 and 22 per cent, greater than average. Production of dark air-cured tobacco, at 31,974,000 pounds, is practically the same as produced in 1941. Average production is 41,715,000 pounds. The final outturn of the crop is still somewhat uncertain as large size plants are not always indicative of heavy yields. November 1 indicated production of cigar tobacco is not significantly different from the October 1 esti- mate. Placed at 130,282,000 pounds, the crop com- pares with 138,804,000 pounds produced last vear and the average of 120,487,000 pounds. Filler production is slightly higher than estimated a month ago, but was offset by lower prospects for Binder and Wrapper. TURKEY HAS LARGE CROP Turkey's 1942 tobacco crop is estimated at 153 million pounds, which is the largest crop on record since 1927 and compares with the 1941 crop of ap- proximately 122 million pounds. Early season reports indicated a 1942 production of about 175 million pounds, but prolonged dry weather during the grow- ing season reduced yields, according to information received in the Office of Foreign Agricultural Rela- tions. Some dealers report that prices for the current crop will exceed the record prices of last year, but other observers do not expect increases. German in- terests are reported to have objected to higher prices, and shipping difficulties indicate that purchases by the United States and other countries outside of conti- nental Europe will be curtailed, leaving nmch unsold tobacco unless prices are favorable. The Tobacco World < FOR VICfORir fODAY OMORROW December, 1942 Get This Flag Flying Now! This War Savings Flag which flies today over companies, large and small, all across the land means business. It means, first, that 10% oi the company's gross pay roll is being invested in War Bonds by the workers voluntarily. It also means that the employees of all these companies are doing their part for Victory . i . by helping to buy the guns, tanks, and planes that America and her allies must have to win. It means that billions of dollars are being diverted from "bidding" for the constantly shrinking stock of goods available, thus put- ting a brake on inflation. And it means that billions of dollars will be held in readiness for post-war readjustment. Think what 10% of the national income, saved in War Bonds now, month after montl^ can buy when the war ends! For Victory today . . . and prosperity tomot' row, keep the War Bond Pay-roll Savings Plan rolling in your firm. Get that flag fly- ing now! Your State War Savings Staff Ad- ministrator will gladly explain how you may do so. If your firm has not already installed the Pay- roll Savings Plan, noiv is the time to do so. For full details, plus samples of result-getting literature and promotional helps, write or wire: War Savings Staff, Section F, Treasury Department, 709 Twelfth Street NW., Washington, D. C. >ave With War Savings Bonds This Space Is a Contribution to America's Ail-Out War Prosram U HOW TO MAKE FRIENDS OUT OF CUSTOMERS DO a „.a„ a favor and V^^^^lirK^f^S ctr 'T;!" your customers a &;»'•••'*" oT luxury preroiuu.s hke Ible coupon 8-'»J°/3 ^^^'^o ^ „ frUnds'who wilU^^^^ *' °": Wk to you for Lleighs and clUr purchases, coming oacK. lu ; UNION MAOI TUNE IN.. Red Skelton Tuesdays, Tommy DorseyWed.,NBC Network. I a*r ■-^^ TRAVEL CASE . •<. . Ask (he B & W salesman For a of the new full color cataloxs ing all the luxury premiums. OUR HIGH-GRADE NON-EVAPORATING CIGAR FLAVORS Make tobacco mellow and smooth in character and impart a most palatable flavor FLAVORS FOR SMOKING and CHEWING TOBACCO Write for List of Flavors for Special Brands BETUN, AROMATIZER, BOX FLAVORS. PASTE SWEETENERS FRIES & BRO.. 92 Reade Street, New York CIGAR BOXES Tel. Algonquin 4-9532 jljc^^^sqj Established 1875 ••7-641 CASTI71IST. 9tm-mr vomc THE MAXIMUM PRICE REGULATION FOR CIGARS Section 1358.102 — Maximum prices for cigars, (a) Manufacturers' maximum prices (1) To determine his maximum list price for any particular price class of cigars, each manufacturer shall first note from Column (1) of Appendix A his March, 1942 stated retail price for such particular class of cigars. He shall then ascertain from Column (3) of Appendix A the new maximum retail price for such particular class of cigars ; and from Column (4) of Appendix A his new maximum list price for such particular class of cigars. (2) (i) Any manufacturer may elect to retain the March, 1942 stated retail price with respect to any particular class of cigars. If he so elects, he shall determine from Column (2) of Appendix A the March, 1942 list price for such particular price class of cigars and such list price shall be his maximum list price therefor. (ii) If any manufacturer elects to adopt as the maximum retail price for any particular class of cigars set forth in Column (1) of Appendix A, an amount greater than that set forth in Column (1) of Appendix A, but less than that indicated therefor in Column (3) of Appendix A, he shall determine his maximum list price for such class of cigars in the manner sot forth in subsections (2), (3) and (4) of paragraph (b) of this Section. (3) To determine his maximum net selling price for any particular class of cigars, each manufacturer shall deduct from his maximum list price for such class of cigars, his March, 1942 customary discounts and allow^ances to the particular class of purchasers in question. (4) The prices set forth in Appendix A hereof are based upon packings of fifty cigars to the indi- vidual container. All price differentials in packings allowed in March, 1942 shall not be reduced. All price differentials in packings charged shall not be in excess of such differentials of March, 1942. (5) Any manufacturer whose March, 1942 list price for any particular class of cigars was a net sell- ing price, subject only to a discount for cash, shall determine his maximum net selling price with respect thereto in the following manner: (i) Divide his March, 1942 net selling price by the list price indicated in Column (2) of Appendix A for such particular price class of cigars, and (ii) multiply the resulting figure by the list price set forth in Column (4) of Appendix A for such particular price class of cigars. Such latter figure shall be the manufacturer's maximum net selling price for such particular price class of cigars. (c) Wholesalers' maximum prices. (1) Upon receipt of notification pursuant to Sec- tion 1358.113 hereof of an adjustment of the stated retail or list prices for any particular March, 1942 stated retail price class of cigars, the wholesaler may adjust his maximum list price for such price class of cigars to an amount not in excess of such manufac- turer's maximum list price. With reference to his floor-stocks of such particular class of cigars on the date of receipt of such notification, he shall state in plainly visible numerals upon each box or container of such cigars the exact adjusted maximum retail price for each such class of cigars. (2) Where any manufacturer elects to retain the March, 1942 stated retail price with respect to any particular class of cigars, the wholesaler's maximum list price shall not be in excess of such manufacturer's maximum list price therefor, or the March, 1942 list price therefor set forth in Column (2) of Appendix A, whichever is lower. (3) To determine his maximum net selling price for any particular price class of cigars, each whole- The Tobacco World € saler shall deduct from maximum list price for such class of cigars, as determined in subparagraphs (1) and (2) hereof, his March, 1942 customary discounts and allowances to the particular class of purchasers in question. (4) All price differentials in packings allowed in March, 1942 shall not be reduced. All price differen- tials in packings charged shall not be in excess of such differentials of March, 1942. (d) Retailers' maximum prices, (1) Upon receipt of notification pursuant to Sec- tion 1358.113 hereof from the manufacturer or whole- saler of an adjustment of the maximum retail price for any particular class of cigars, the retailer may adjust the maximum price for such particular class of cigars to a maximum retail price only in accordance with such notification. Such notification shall be ap- plicable to floor-stocks. (2) Where any manufacturer elects to retain the March, 1942 stated retail price with respect to any particular class of cigars, such stated retail price shall be the retailer's maximum price therefor, as set forth in Column (1) of Appendix A. (e) Maximum prices for new brands of cigars. Any manufacturer who desires to manufacture and sell a new brand of cigars may make application to the Oflice of Price Administration, Washington, D. C, for a determination of the maximum list price, the schedule of discounts and allowances, and the maxi- mum retail price therefor. Such application shall set forth a full and complete description of all materials to be used in the manufacture of such new brand of cigars and a full and complete statement of all esti- mated manufacturing costs. The Price Administrator or any duly authorized officer of the Office of Price Administration may by order establish the maximum list price, the schedule of discounts and allowances, and the maximum retail price for any new brand of cigars which is the subject of an application under this pro- vision. Section 1358.103 — Maximum prices set under this regulation cannot be changed. On or before January 15, 1943, each seller of cigars must establish an ad- justed maximum list price and an adjusted maximum retail price pursuant to this regulation for each class of cigars sold by him. After January 15, 1943, such maximum price calculated by any seller of cigars under Sections 1358.102 and 1358.116 of this regulation, shall be his maximum price for that item from that time forward. December, 1942 SPRUCE LUMBER for CIGAR BOXES for the Eye for Shipping for the Cigars SPECIFY SPRUCE It's Brighter It's Lighter It's Better Uptegrove Lumber Co. Cigar Box Lumber for 69 years 15 Washington St. Newark, N. J. e«iabli*h*d 1886 "BEST OF THE BEST" ^^^^^ A. SANTAELLA & CO. Office, 1181 Broadway, New York City FACTORIES: Tampa and Keg West, Florida AUTOKRAFT CIGAR BOXES Boite Nature Cedar Chests Novelty Wrapped Are Outstanding In Quality-De sign-Cost AUTOKRAFT BOX CORP. Lima, Ohio Chicago, 111. Detroit, Mich. Hellam, Pii. Hanover, Pa. Philadelphia, Pa. Wheeling, W. Va. 13 A y. Tobacco Merchants' Association Registration Bureau, Jtiw'SriS^aTY Schedule of Rates for Trade-Mark Services Effective April 1, 1916 Registration, Search, Transfer, Duplicate Certificate, (see Note A), (see Note B), $5.00 1.00 2.00 2.00 Note A — An allowance of $2 will be made to members of the Tobacco Mer- chants Association on each registration. Mote B — If a report on a search of a title necessitates the reporting of more than ten (10) titles, but less than twenty-one (21), an additional charge of One Dollar ($1.00) will be made. If it necessitates the reporting of more than twenty (20) titles, but less than thirty-one (31), an additional charge of Two Dollars ($2.00) will be made and so an additional charge of One Dollar ($1.00) will be made for every ten (10) additional titles necessarily reported. Corrected Publication NEW REGISTRATION REMEDY CSARDAS HAZAI :— 46,909. For all tobacco products. Registered by F. Vogel, New York, N. Y., on September 14, 1942. (By consent of General Cigar Co., New York, N. Y.) TRANSFERRED REGISTRATIONS PAY DAY:— 46,920. For cigars. Registered by H. L. Neff & Co., Red Lion, Pa., on October 16, 1942. (Certificate issued upon pres- entation made to us that the trade-mark or trade-name herein speci- fied, though apparently not heretofore registered in any of our Afiiliated Bureaus, had been acquired by the registrant on October 13, 1942, by a transfer from C. H. Pangle, York, Pa., who had ac- quired same through mesne transfers from the General Cigar Co., New York, N. Y.) THEY SAVE THE DAY:— 40,835 (Tobacco Merchants Associa- tion). For all tobacco products. Registered October 31, 1918, by Wm. Steiner Sons & Co., New York, N. Y. Transferred to Joseph Knecht, Cincinnati, Ohio, and re-transferred to Michael Ibold, Inc., Cincinnati, Ohio, on October 27, 1942. OTT'S TAMPICO:— 21,113 (Tobacco World). F'or cigars, ciga- rettes and tobacco. Registered November 14, 1910, by Joseph Knecht, Cincinnati, Ohio. Transferred to Peter Ibold Co., Cincin- nati, Ohio, and re-transferred to Michael Ibold, Inc., Cincinnati, Ohio, on October 27, 1942. TAMPICO:— 21,112 (Tobacco World). For cigars, cigarettes and tobacco. Registered November 14, 1910, by Joseph Knecht, Cin- cinnati, Ohio. Transferred to Peter Ibold Co., Cincinnati, Ohio, and re-transferred to Michael Ibold, Inc., Cincinnati, Ohio, on Oc- tober 27, 1942. LA PAMPAS:— 26,754 (U. S. Tobacco Journal). For cigars, ciga- rettes and cheroots. Registered March 10, 1903, by Wm. Steiner Sons & Co., New York, N. Y. Through mesne transfers acquired by The Peter Ibold Co., Cincinnati, Ohio. Also 12,503 (U. S. Pat- ent Office). For cigars. By Joseph Knecht, Cincinnati, Ohio, and re-transferred to Michael Ibold, Inc., Cincinnati, Ohio, on October 27, 1942. GENERAL JAC:— 20,819 (U. S. Tobacco Journal). For cigars. Registered January 19, 1899, by The Calvert Litho. Co., Detroit, Mich. Through mesne transfers acquired by The Peter Ibold Co., Cincinnati, Ohio, and re-transferred to Michael Ibold, Inc., Cincin- nati, Ohio, on October 27, 1942. GENERAL JACK:— 20,820 (U. S. Tobacco Journal). For cigars. Registered January 19, 1899, by The Calvert Litho. Co., Detroit, Mich. Through mesne transfers acquired by The Peter Ibold Co., Cincinnati, Ohio, and re-transferred to Michael Ibold, Inc., Cincin- nati, Ohio, on October 27, 1942. GENERAL JACQUEMINOT:— 20,821 (U. S. Tobacco Journal). For cigars Registered January 19, 1899, by The Calvert Litho. Co., Detroit, Mich. Through mesne transfers acquired by The Peter Ibold Co., Cincinnati, Ohio, and re-transferred to Michael Ibold, Inc., Cincinnati, Ohio, on October 27, 1942. EL RICO:— 12,435 (U. S. Patent Office). For cigars. Registered October 31, 1905, by Joseph Knecht, Cincinnati, Ohio. Transferred to The Peter Ibold Co., Cincinnati, Ohio, and re-transferred to Michael Ibold, Inc., Cincinnati, Ohio, on October 27, 1942. Internal Revenue Collections for October Source of Revenue 1942 Cigars $ 1,838,980.97 Cigarettes, including il^or taxes 74,999,605.14 Snuff ;., 641,353.19 Tobacco, chewing and smoking 4,930,898.38 Cigarette papers, tubes and leaf dealer penalties 121,324.35 14 1941 $ 1,567,045.07 63,807,735.22 664,860.74 5,127,590.27 179,278.32 TOBACCO TRADE ORGANIZATIONS TOBACCO MERCHANTS ASSOCIATION OF UNITED STATES JESSE A. BLOCH, Wheeling, W. Va President WILLIAM BEST, New York, N. Y Chairman Executive Committee ASA LEMLELN, New York. N. Y Treasurer lHAKLES DUSHKIND, New York, N. Y Counsel and Managing Director Headquarters, 341 Madison Ave., New York City CIGAR INSTITUTE OF AMERICA ALBERT H. GREGG President LVERETT MEYER Vice-President D. EMIL KLEIN Treasurer bAMUEL BLUMBERG Secretary H. W. McHOSE Director Headquarters, 630 Fifth Ave., New York City THE NATIONAL ASSOCIATION OF TOBACCO DISTRIBUTORS, INC. IKED W. WINTER Chairman of the Board J. X\l^l.ttLt J->X^ *t niA.JL/3 XTCklUCUl STANLEY STACY Treasurer JOSEPH KOLODNY, 200 5th Ave., New York. N. Y Executive Secretary NATIONAL BOARD OF TOBACCO SALESMEN'S ASSOCIATIONS BEN L. LASCHOW, 862 East Fifteenth St., Brooklyn. N. Y President K. L. McCOKMICK. 52 Klein Ave.. Trenton. N. J First Vice-President W. H. KOCH, 1404 Mt. Royal Ave.. Baltimore. Md Second Vice-President ALBERT FREEMAN, 25 West Broadway, New York. N. Y Treasurei RETAIL TOBACCO DEALERS OF AMERICA, INC. ERIC CALAMIA. 233 Broadway. New York. N. Y President CLIFFORD M. DAWSON Treasurer MALCOLM FLEISHER Secretary bLlGFRIED F. HARTMAN Counsel CIGAR MANUFACTURERS ASSOCIATION OF AMERICA, INC., 200 Fifth Ave., New York, N. Y. ALVARO M. GARCIA President WALTER E. POPPER Treasurer bAMUEL BLUMBERG General Counsel Executive Committee— Alvaro M. Garcia (Ex-officio). Thomas C. Breen, Harley W. Jefterson, D. Emil Klein. Walter E. Popper. Harry C. Carr. and Arthur A. Schwarz. THE YORK COUNTY CIGAR MANUFACTURERS ASSOCIATION CHARLES STUMP. Red Lion. Pa President AKTHUR McGUIGAN, Red Lion. Pa Vice-President KUSSELL S. STINE. Red Lion. Pa Secretary A. S. ZIEGLER, Red Lion. Pa Treasurer FLORIDA CIGAR MANUFACTURERS ASSOCIATION ARMANDO RODRIGUEZ President ^'5.^{^9^>VR,^^^2^^^2 '.vice-President JOHN LEVY Treasurer FRANCIS M. SACK, Tampa, Fla V...*.V.'.V. Secretary INDEPENDENT RETAIL TOBACCONISTS' ASSOCIATION NAT SCHULTZ President BERNARD ARBITAL .'.'.. .FirVt* Vice-President i^r.Y.WS^^^LITZKY ; Third ViclpJe^^^^^ ^P^xA.^kR.t?^^G^L Financial Secretary ALEXANDER DAVIS Treasurer BERNARD BERNSTEIN. 42 Broadway, New York. N. Y Secretary TOBACCO SALESMEN'S ASSOCIATION OF AMERICA, INC. VICTOR KOKMAN President CHAS. B. KIRWIN ........\\\.\''\\*' Treasurer LEO RIEDERS, 604 West 162nd Street. New York, N. Y Secretary * Manufactured Tobacco Produced by Classes (As reported by the Bureau of Internal Revenue based on manufacturers' returns of production) Month of August Increase or Decrease Product 1942 Quantity Per Cent Plug 4,749,225 + 485,069 11.38 J^wist 505,754 + 4,255 0.85 I^ine-cut Chewing 437,015 — 67,744 13 42 Scrap Chewing 4,724,030 + 659,881 16.24 Smokmg 13,259,251 — 1,940,863 12.77 Snuff 2,799,343 — 259,982 8.50 Total 26,474,618 — 1,119,384 4M Eight Months Ending August 31 Increase or Decrease Product 1942 Quantity Per Cent Plug 35,389,766 + 1,946,935 5.82 Twist 3,991,693 + 284,900 7.69 Fine-cut Chewing 3,366,150 — 37,667 111 Scrap Chewing 32,896,063 + 3,400,379 11.53 Smoking 115,766,556 — 14,054,901 10.83 Snuff 27,501,996 + 1,198,964 4.56 Total 218,912,224 — 7,261,390 3.21 *The production figures are in pounds, and are subject to revision until published in the annual report of the Commissioner of Internal Revenue. The Tobacco World t "Then the' Leathernecks' charged up the hill against fierce resistance from the dugouts. "A Marine captain* of Long Island, N. Y., was in charge of dynamiting the Gavutu dugouts. With four men armed with sub-machine guns covering him, he blew up more than 50 dugouts by thrusting in dynamite. He used 20 cases of TNT and finally ran out of matches ..." First «ye-witnes8 alory of the U. S. Marine>' invmtioo of the Solomon ItUndt, by Richard TregMkis, INS war correipoodeol. AS WE READ the above -mentioned J\ dispatch in a recent copy of the New York Daily Mirror, we were glad *!^amt deleted in accordance with mUiiary regulation*. of the kind of matches America makes. We never know, of course, when we affix the red, white and blue Inde- pendence label to a box of safety matches made in our plants, what particular job the matches will be called upon to do. But it's conceivable that the box — any box — may be destined for com- bat where, as at Gavutu, it will help bring victory and honor to our arms. On the other hand, its duty and glory may be simply the lighting of a camp-fire for warmth and comfort; or a pipe of tobacco for cheer and solace. This much we do know, however: As an American-made safety match, it will perform its assignment — in any climate and under any condi- tions. The highest compliment we can seek for our product is that it shall be as faithful to its trust— as dependable in action as the American fighting men it serves. DIVISION OF BERST-FORSTiR-DIXFIELD COMPANY • NEW YORK OrY • MADE IN U. S. A. The Safety Match and Match Box... Made in U.S. A.... By Independence Why the men on the fighting front and the man on the home defense front can depend on Independence Safety Matches for sure, instant light and flame is the story of an American achievement. Read it in these panels. 1 . The head is tiard , ac- curately shaped, uni- form. In full flame in one second . Doesn't chip or crush when struck. 3. The stick is square, which means fire rapidly feeds into a strong, ef- fective flame. Sturdy— made of clean hardwood. 3. The head is om/ before the fire reaches the end of the stick. That tells you there will be no dangerous afterglow. 4. Outer box is made of %BOi>d. In Univ. of Min- nesota tests, it supported 53.6 lbs. without weaken- ing or losing shape. S. Wood outer holds inner box snugly Try atMve test. Pull half way out; hold downward; •hake. It remains secure. 4. Inside box is scored with light perforation on sides and bottom. Can be conveniently torn in two for use on ash trays. ^ % HERE S ANOTHER WAY to give iiGurs — uuys—^oi Caiiicli milder, tastier smoking pleasure— the Camel Holiday House containing four boxes of the popular riat fifties {200 cigarettes). This gay gift package {helou}, with space for your Christmas message, makes any other wrapping unnecessary. c^^e^ TO MILLIONS of smokers, to many of your friends, Christmas isn't quite complete without a gift of Camels. Make it complete with a carton {left}— the famous Camel Christmas Carton of 10 packs of 20's that says "Merry Christmas" in every flavorful puff. It's ready to give, handsomely packaged, with space for your holiday greeting. ^^™8ww ^f'^^^f'^tlf^ HE'LL BE PROUD to receive, you'll be proud to present this Christmas-packaged pound canister of mild, tasty, cooler- burning Prince Albert Smoking Tobacco {below}. The National Joy Smoke always gets a joyous welcome— so rich-looking in its Christmas jacket— richer- tasting in his pipe! I It rr>: x.jS^> ^" %\ ^w^ws 00^.'.0^ \ ^^■^ .*»--' -*=^- tPtGE ALBERT D M)urs for a good Christmas— and the very best in smoking pleasure ICRIIVIR 0\ ^SAWeTTe ^o^' ,--*^ i *.-■-■, ■■■->>.fli>-' ■ t^B. J. RevnohlB Tobacco Company, Winslon-Salem, X. C. CAMELS. It's fun to give Camels for Christ- mas because you know your gift will be so genuinely welcome —doubly welcome to those lads of yours in the service... over here— or over there. For cigarettes are their favorite gift —Camel, their favorite cigarette. Remember all your friends this Christmas with Camels. PRINCE ALBERT. Give him Prince Albert if he smokes a pipe. Give him the big pound of P. A. that spells smoking joy far into the New Year. Whether he's at camp, at sea, or at home, he'll welcome the National Joy Smoke. For mild, cool, tasty smoking, there's no other tobacco quite like Prince Albert. /