Skip to main content

Full text of "1923 American Type Founders Specimen Book & Catalogue"

vaJWWv ■™n "WW 




ws?« 



**$esz*± 



~»-<~*~-^*~-* m fc * 4 4 * — ^ . 4 «< f «, ♦««<»»< ■ .|. | [ | f HH^HHH-I' 



; 



B C D E F G H I J K L M N O 

t 






l s 



X 



t * 

T 

x 

t = 
$ - 

r 
x 



| 

• — 
4 

* 

X 



is 
L 

4 

I!- 



- 
4 



x 



y^s 





65e 



T«I x /a ATn x * s i 5 dT 



o 



■ ^ « ,» ««»■ »«<, i -^ » »i «■ «. <,.».«■.« 4 <i 



stiSftt 



.UL 



Mm 






MH-+<hHhM'+++^^H'H-+HH-++ 



CO 



a 



a 



o 






txj 



B 



H 



J K 



M N O 







7\0 



in 



4 



M 



N 



svvzAXAAnxsvdd o I 



^sr< 



^r% 



PREFACE 



We are happy to announce the release of the first complete electronic issue of the seminal 1923 edi' 
tion of the American Type Founders [ATFj Specimen Book. Considered by many to be the culmi- 
nation of specimen printing, it is an important, and massive, volume which has been unavailable until now. 



A LITTLE HISTORY 

In 1923, 31 years after it's formation, ATF was at it's technological and financial height. The merger of 
many foundries into one conglomerate had effectively eliminated competition, and the resulting profits had 
been used to expand production and advertising. America was at a financial high point: everyone was 
looking to spend money, and to sell to others. 

With this in mind, ATF poured $300,000 (over $4,000,000 in today's dollars) into the most ambitious 
advertising vehicle ever: the 1923 Specimen Book and Catalog / Dedicated to the Typographic Art. 



WHY IS IT IMPORTANT? 

Not only did this 1100+ page behemoth provide specimens of type, it showed designers how to use it. 
Printed in full colour throughout, it intersperses specimen pages with hundreds of design examples, using 
the full palette of type and ornaments available. 

With the arts 6? crafts and art deco movements in full swing, the book ended up being a snapshot of life in 
the Americas in the 'roaring 20s 1 . This book is a fascinating glimpse of a bygone age including, but not 
limited to: 

• advertising terminology 6? design, for a wide spectrum of businesses; 

• a full essay on the etiquette of — and templates for — calling'card si^es; 

• mock wedding invitations (Who would guess that, in 1923, weddings were held late in the afternoon, 
or in the evening? Or that private railway cars were booked for the convenience of guests?) 



It also provides a valuable record of typography in it's golden age. The influence of such giants as Bruce 
Rogers, Fred Goudy, and even William Morris can be seen in it's pages. Countless letterpress enthusiasts 
have been able to not only identify type, but experience the context in which ornaments and borders were 
intended to be seen. 



WHAT WAS INVOLVED THE PRODUCTION OF THIS ISSUE? 

The most difficult part of producing a new issue of the ATF Specimen Book is obtaining a copy. Due to it's 
si^e, and the fact that it was often used heavily as a reference in an industrial setting, this book rarely 
survived intact. Surviving copies are quite desirable, and often sell for hundreds of dollars. 

Another difficulty is that this book was printed using a variety of papers; many pages were made of the 
newly'developed 'pulp' paper. We now know that, unfortunately, this paper is highly acidic, and becomes 
quite brittle over time. It also affects negatively the materials with which it is in contact. Again, this has 
contributed to the scarcity of good-condition copies. 

Having acquired a copy, we were faced with another issue: how can one justify disbinding an important 



book? Helping our conscience along was the fact that our copy, while largely intact, was badly 
'shaken 1 (book-parlance for when the binding is becoming loose). The boards and their cloth covering were 
also badly worn. We were able to disbind it with minimal loss to the material, and this made the next 
step — scanning — much easier. 

Resolution: we scanned each page at 400 dots-per-inch. This allows for magnification for study, but also 
results in a large file si^e; to cope with this issue, we have split the high-resolution issue into three parts, so 
that even a modest computer will be able to view the files. 

Colour: each page is available in full colour, as per the original. As any printer knows, using multiple col- 
ours in letterpress work increases the workload exponentially; as a result, there are very few specimen 
books with this feature. No version of the 1923 ATF would be complete if it were not rendered in colour, 
despite the fact that this results in a significant increase in file sise. 

Accessibility: We felt strongly that an electronic issue should easily accessible. The benefits to this are 
many, including: redundancy (many copies mean the information will never be lost); ease of use (people 
will actually use, and benefit from, the book as a reference); ease of access (short download time results in 
redundancy and use, as above). So, we have also produced a lower-resolution version of the book. This 
means that tablets and other hand-held devices can be used to read it, without annoying lag times for ren- 
dering each page. Additionally, we have added electronic bookmarks for all of the main sections, to allow 
for easy browsing. And, through optical character recognition, all of the text is searchable. 

Completeness: We have included every page, including blank ones. While this may seem silly to some, it is 
important to bibliographers and those who study books as artifacts. How were the sheets printed? Does my 
copy have all of it's pages? Such questions can only be answered if there is a complete copy available for 
comparison. As this is, thus far, the only freely available electronic issue, we felt that it is important that it 
be as complete as possible. 

The sharp-eyed amongst us will note that pages nine and ten are subtly different from the others; that leaf 
was sliced from our copy long ago, and replaced with one provided by Dr. David MacMillan's excellent 
website (circuitousroot.com). Our thanks go to him; his hard work in providing material similar to this 
should be recognised. 

There are a handful of places in our copy where someone (likely the same inconsiderate soul) also sliced 
small samples from the pages: a word here, an electrotype there. None of them are vital (in our opinion), as 
they are simply smaller-si^ed versions of examples in the same page. And, the slicing in itself is evidence of a 
book in use for 90 years. (Trust me, the right person gets excited about such things.) 

Format: we have chosen to release this issue in the pdf format. This format is viewable using the a wide 
variety-and freely-available-selection of software, including Adobe Acrobat. It has become the informal 
standard for graphics-intensive books. An additional advantage is that it is, at it's root, simply a container 
for images, which means that they can be retrieved and updated to other formats in the future (remember 
redundancy?) 

In view of the foregoing, then, we hope that this release of the 1923 ATF Specimen Bookmaker the world a 
little brighter. It will let us benefit from the incredible skill and artistry of a bygone age. It will educate, 
entertain, and enable. For free. And what better thing could there be? 



David Armstrong Toronto, January 24, 2013 

Sevanti Letterpress 

www.sevanti-letterpress.com 



Qa t a I o g u e l*{_o . 



C_ *s± record has been made of the name 
and address of the recipient of this 
copy, ro whom will be sen: from time to 
time such supplements and ochor printed 
matter as may be issued 



Sixty Ehoufdhil t p i c f of this book were p n ni t d entirely from 
type ind bfiis rules to the Jp£Ct*ifctt Thiwting 

'BhPAlTM EKT Of [he t^HKlKAN 
TVPE FOUNOEl-S CO MP ANY 

Jersey C 1 1 y , N . J . 

U- $_ A, 



Copyright, 1923 

by the 

American Typt, Foundfis Company 

Jersey City f N.J, 



>-•*♦ 



ii 

4? 

it 



..^, 
< 



10 



Specimen Book 



^VANny^ 



Catalogue 



3 J 923 b 



^Dedicated So the Typographic Art 



»- 



M 
ll 

"i 

a 1 

f 

ff 

H 

a] 

HI 
H 



J 

4? 

U 

}- 

W 

n 

! t 

H 



it 
Hi 



AMERICAN TYPE FOUNDERS 
COMPANY 



[4* 

H 

?i. 



H 

J 

H 
#1 
K 





< 

Z 
u 



o 

u 

a 



3 

o 

s 



n 
< 

J3 



C 

U 



Hi 

HI 

is:* 



**- ..****%, £t*v^ s** m * m \f • v* -J * v ^ w^ ,■ s ~** 

5^ * .-*-.....-•■ i '*.....- - ^ ■"■•*.•■**■■■•••.#••*■ * ''••„..*"*\ ■ ^ 

4< H - H796 A ■• H | PREFACE i; H " K923H •• r'>h 

; :,.. " -\ ■ /- ■'" ■&- \ • f ^: ■-.....-', • ,'■ ="" ( ' 

k& . V, s T ^*v -, T ■■ v' - ' ■ " #i "-/ - ^ 

«** v«.*-*-* oc^ka? s **\ ■ y v *w«^\ * /■*« ■' $efa& " **" *** 

*"" <&]pp 

History of the Qrmthn of Type Families— FirstType Designing Department— Evolution 
of Publicity Types — A Great Service Department of Production Engineers — Money- 
Making Presses: The Unrivaled Kelly Press Family—The Klym ax Automatic Feeders 
for Chandler & Price Presses— The BostokWire Stitchers— All these Aaivities,.with others, 
Working Successfully for the Greater Prosperity of Printing Everywhere, 

WHY THE PRINTING OF 1923 IS SUPERIOR TO THAT OF 1900 

x*m?n*?mtm??m?mm«*t?;jHE printing of 1923 is greatly superior to that of 1900. It has 
I |C * AU * Ah* ! V4 ^ berterscyle^more attractiveness and greater power and dignity. 
I— ; iHi*uuiiH***y = *~3 It is more highly appreciated by the clients of the printers, and 
f 2<i 3 / | 1 £ i';;: v. $ better prices are paid for it. Better printing has created a better 
!*• } | | i «-l demand for printing. The printers are more prosperous. This 

E^n;i :| J- £ wS=3 S^ at improvement has not come to pass without direction. 
fr»* : ftmmttttmtx? ■«k| There has been, in fact ,very deliberate direct ion.There has been 
% $& . %P \J*" • jf - ^ i constant and forward thinking on behalf of the printing in- 
y^ww mi *U W m*U4*U+5* dustry by the American Type Founders Company, which has a 
well defined policy with regard to the types it is making and has been making during 
the last quarter century. In what position, may we askj would the printing industry be 
to-day without the great type families, known to fame as Cheltenham, Century > Bodoni, 
Cloister Oldstyle, Gotidy Oldstyle, Caslons, Garamond, Copperplate Gothics, and 
others? Are there anywhere any other cype families? Would not your typography be 
barren in appearance and much less profitable to the advertisers if these great type 
designs had not been developed? There can be but one answer 

THE IMPORTANCE OF WELL DESIGNED TYPES 

After all is said and done,Types are the most important part of the equipment of 
a printing house. The printer sometimes forgers this plain fact as he contemplates his 
ponderous and expensive machinery— the creations of other rnen f s brains. The sole 
purpose of the machinery is to multiply copies of the printer's own creations. If a print- 
ing house has a good reputation it is invariably the result of the skillful use of well 
designed types. A reputation for quality is the best basis for increase of business. 

The printer is judged by the work he creates. He creates type forms— nothing else. 
Whether he prints a hundred or a million impressions, the merit or demerit of the type 
form is unchanged. If the type form is inferior no excellence of paper or of pressman- 
ship can do more than emphasize its inferiority. If the types used in a type form are not 
well designed for their purpose, no skill of the compositor can overcome their limita- 



1796 American IYpe Founders Company 1923 




tions. Thus the American Type Founders Company's work has had and will continue 
to have a greater beneficial influence on the fortunes of the printing industry than 
that of any other industry catering to the necessities of the progressive printer 

THE FIRST TYPE DESIGNING DEPARTMENT 

In 1897 the American Type Founders Company established a type designing depart- 
ment. This was an innovation, strange as it may seem. From the time display types 
began to be made, until 1897, typefounders had depended for new type faces upon 
the casual suggestions ofaitistsand 
others, and few typefounders had 
any plan or policy other than to put 
forth "something new/' The result 
was a chaos of type faces, many of 
them good in themselves, but quite 
unrelated to each other, making 
good display impossible. With in- 
ferior type faces printing fell into 
disrepute as an art and influence. 

The new department was created 
with the definite purpose of assum- 
ing leadership in type design. It was 
predicated upon an entirely new 
sales idea— a realization that the printer's clients were the ultimate critics and ultimate 
users of type faces. To popularise type faces was to popularize the use of printing— to 
increase the demand for printing, The wiser printers now see that in selling their 
product they must think in terms of results to their customers, and not merely in terms 
ofa"job, ,r combining so much time, types, inks and paper, The printer's clients were con- 
fused by thousands of unrelated type faces, of haphazard origin* with which no printing 
could be produced that would impress them as having any special influence upon the 
readers of advertisements that was not common to any kind of readable type face. 

As a prelude to the new era in typography, in which types talk at command with 
varying emphasis and orchestral power, the AmericanType Founders Company scrapped 
hundreds of time-honored but utterly inadequate type series which were clogging the 
wheels of typographic progress. Compare this Specimen Book of 1923 with the much 
praised Specimen Book of 1895 and note how few of the types of 1895 survive. The very 
names are forgotten of display types once thought to be as essential to the equipment 
of a composing room as were spaces and quads. Who remembers the Clarendons, Egyp- 
tians and Celtics? The surviving names of the 1895 period are the Antiques and the 
Gothics. We say "names," because the Gothic and Antique types of 1923 are almost all 
ofthem re-designed and improved. None of the users of types demanded the scrapping 
of the designs current in 1895— the loss was assumed voluntarily in a spirit of enlight- 
ened selfishness. Printing was helped greatly— this type foundry also. 



Tyf< Designing Dtpartmenr of the American Tip* Fetitirft*J C**tfi#xy 



1796 American Type Founders Company 1923 



THE ORIGINATION OF TYPE FAMILIES 

The first important work of the newly established type designing department was 
the creation of type families, by the use of which, with one type design made in different 
weights and widths,thecompositorautoma[icalivachievcs perfect harmony in his work, 
while using all degrees of emphasis in headings and in display. Type families have not 
only added dignify and distinction and attractiveness to commercial printing, bur have 
saved and are saving an incalculable amount of rime which, under the old conditions, 
was wasted in experimenting with a large array of unrelated type faces.to find those that 

would combine with the least in- 
harmony, with crude results at best. 
The names of the type families 
created by the American Type Foun- 
ders Company became as household 
words to the printer's dienrs. The 
client perceived that a catalogue or 
advertisement set in one rype family 
had more influence with his cus- 
tomers than if its message to the 
public were confused by a medley 
of display types. The printer's client 
was made to see that the prinrer 
could do something more with his 
types than merely make them readable— chat the printer could make his printing more 
or less influential according ro his ability to use the rype family most suitable to the 
purpose of his client, The introduction of type families was the beginning of the 
higher education of the printer's customers in the knowledge of the sales power of print- 
ing. When customers began to say "Set it in Sodom," or in another type family, the 
printer knew that the art of printing had new meanings and new values to his clients. 
The proof of this is that the production of types by the American Type Founders 
Company is steadily increasing and is now double the production of six years ago. 




Matrix lltifirat'tng Department nfth? Amtritttn Type troundtn Cvwpany 



THE EVOLUTION OF PUBLICITY TYPES 

In creating type families a new order of type faces was evolved, These type faces had a 
more versatile use than job faces or book or body faces. With a type family the prinrer 
could ser a business card or a book de luxe at a poster. The name "Job Types" was clearly 
inadequate to describe these great assets of the printing industry, so they were named 
"Publicity Types. "These have fully satisfied the printer's clients and quickened the desire 
for more and better printing, because they have made all kinds of printing more effective 
as a selling force. Ever) 7 good type design is an asset of great value to the enterprising 
printer ana advertiser. Because ak the superiority of the Company's type faces, Ameri- 
can printing has the highest average merit, and at its best is unequaled. 

7 



1796 Amerjcan TYpe Founders Company 1923 



A S P F C J M P; N 

P k I N T / iV G 



r r p e s- 



rtr/.Vf/X', isf-w .-.. 



Tandem alio Tandem alia 
JHCDEFG 



VARIOUS VALUES OF THIS TYPE SPECIMEN BOOK 

The production of sixty thousand copies of the Type Specimen Book and Catalogue, 
at a cost of about three hundred thousand dollars, is convincing evidence of the con- 
tinued policy of the American Type Founders Company to advance the art of print- 
ing and also of a justifiable pride in its own productions. Comparison is invited with 
the mere catalogues of type faces which are issued by concerns which have appropriated 
so many of the original type designs shown in this and previous specimen books. The 

American Type Founders Company's specimen 
books have been the most valuable textbooks of 
typography available to the printers.Th is specimen 
book, which surpasses all previous issues, will not 
only be a guide to many prinrers,but will undoubt- 
edly have a great and beneficial influence on the 
future prosperity of the printing industry. All the 
examples of composition in this book were de- 
signed for the use of printers, as they may be found 
adaptable to their needs. The compositions are 
simple and practical in design. All of them may be 
duplicated without difficulty, with easily adjusted 
materials, and without waste of time. No other 
book issued for the use of printers has embodied 
so much careful study, patient experiment, great 
expense and earnest desire to make it supremely 
useful, as well as inspiring. 

This edition of sixty thousand copies was print- 
ed from one set of type forms. The American Type 
Founders Company never prints from electrotypes, 
as many pri titers seem to believe. The opinion is 
ventured that in no other work of such magnitude 
can there be found as high a degree of good crafts- 
manship—an incentive to all who study it. 



ABCDEFGJ 

3? 



Tandem ah 
ARCDEFG 



Tandem atiqutf 
ABCDEFGHJJ 

Tandem aliquant 
ARCPEFGHJKLO 

fn t .4. &rfVt Jt#TL. 

T \ -h ]> k m ai iiuuandc h Qa 

AWJDKFtiHlJlkLMR 

hi 1... k» ik» 

i ■ f^Wiw* awfeea, 

IrCiiH ill! Vi (r.!-. il ri I: 
AM LlLM.IlM h\.\ 



LMHtwQA 






aikmi! Miimki p.is : •■ j': - ; 



Tandem filiqmn 
ARCDEFGH 

Trtihkm fttiqmnd 
MCUyEFGHl 

J -V U"*> I - « I'lpqtr ItJ. 

tflfiihtft tlfj2!ft?nd<?, 

fo I N 



Jl.mU>T Ft I III' 

frMtom fctnn *<fa 






Ht.t-iTtfiy n,t 



Bmjjtm/n FrftnkiinTipt Spteimtn- On* &*& *f a 4 -p. 
fp&jmttt $ff)p*t mujt b% B. Frttnkitn in Phibtdttpkict t 
inutdh his&mndsw in 1?$Q. Size tforiRimrf it t?x!2 
irtchte. The American Typt Founders Company h tht su<- 

fsnar af B. Franklin, typefounder, why brought hh typt 
foundry from Fratta in UBS, 



TYPE DESIGNS ORIGINATED BY THE AMERICAN TYPE 
FOUNDERS COMPANY COPIED BY OTHERS 

Nearly all the popular type faces for which the manufacturers of composing machines 
are now furnishing matrices were designed by the American Type Founders Company. 
These designs have been copied without alteration, except such as is necessitated by the 
mechanical limitations of the machines The same designs have also formed the principal 
stock in trade of small type foundries which come and go. Whether these coj ied designs 
are sold in matrices or in fonts of type the American Type Founders Company receives 

8 



1 796 American Tv pe Founders Com pan v 1 923 



not [lie slightest compensation; but it asks printers who use composing machines ro 
realize that whatever merit any machine composition may have in the matter of typo- 
graphic design, such merit is, with few exceptions, derived from designs original with 
The American Type Founders Company; and printers are asked to give the credit to the 
originator and nor to manufacturers of typesetting machines and Other copiers. 

The design of every type face, border or decorative piece made and sold by the 
American Type Founders Company is original or has been acquired by purchase. The 
appropriation of any kind of design has nor been permitted by the management 

EXPENSES EVADED BY COPIERS 

Every type face originated by the American 
Type Fou ndcrs Co m pa ny represen rs a large out I ay. 
Type designing is an expert, difficult and expen- 
sive ait. Each character must be made ro conform 
in irs design to restrictions of body, width and line. 
Cutting the matrices is an expensive operation. 
Experiments and changes to procure better effects 
always entail further expense for recurring mat- 
rices. To introduce a new type series expensive 
specimens must be sent to all the printers. It is 
useless to send our specimens until stocks of the 
types have been placed in selling houses in many 
cities, involving another heavy investment- All 
these outlays are made while there is no certainty 
that the type series will become a pro h cable seller- 
there must be large sales before the cost of prepa- 
ration can be recovered, But no sooner does a type 
design prove to be a success than it is copied and 
launched on an assured markec which the Amer- 
ican Type Founders Company has created at great 
expense and considerable risk. The designs and 
matrices of one type fam ily alone cost the Ameri ca n 
Type Founders Company more than eighry thousand dollars. Tlu'sc designs wt-re 
copied at a small percentage of that outlay. 




St it 4/ life trixrwtii r\ Ji.v} J y ixeim. Tin Amffiun Tjpr 



AN ANCIENT AND HONORABLE ANCESTRY 

The American Type Founders Company proceeds in its work and policy in the 
consciousness that it has an ancient and honorable reputation to sustain. The foundets 
of the business were Binny & RonaJdsonJn 1796, in Philadelphia- In 1806 they pur- 
chased the type foundry of Benjamin Franklin, established in I7fi5* Since then others 
of irs predecessors have achieved fame as fathers of the rypefounding art in America. 

9 



1796 American Type Founders Company 1923 



— * — i — i — i — i — i — p— ■ — ■ — ■ — ■— 



v w t m — ■ — ■ — 



UNEQUALED TYPBFOUNDING EQUIPMENTS 

During the last cjuarter century the entire process of making matrices has been rev- 
olutionised and greatly improved by the American Type Founders Company, by the 
development of the wonderful rinuon Matrix Cutting Machine, of which it is the 

exclusive owner a nd sole manufacturcri n Amer- 
ican It is the invention of Linn Boyd Benton, the 
famous director of the General Manufacturing 
Department of this Com puny. 

In the same period the process of type cast- 
trig has been greatly improved and accelerated 
by the use of [he Barth Automatic Type Casting 
Mach ine, o f wh ich the AmericanTy pe Founders 
Company is the sole Owner and manufacturer, 
Types^ curs* and decorarive materials are Cast 
on larger bodies than in any other type foundry. 
A] I the decorative material shown in this book 
is cast in type mold*— none of it clcctrotyped. 
Matrices for decorative material are cue on the 
Benton Adcut Engraving Machine, specially 
designed for and built by the American Type 
Founders Company for its exclusive use. 

A more recenr invention, the ifcnton Auto- 
matic Brass Rule Machine, is the first to success- 
ful ly rake the place of the brass rule bench with 
hand planes by which brass rules have been 
made for nearly four centuries. This machine ensures a uniform accuracy in the height 
and face of brass rule that is impossible when benches and hand planes are used. 

Besides these major inventions, many minor 
ones are in use, all making for improved quality of 
manufactures. The American Type founders Com- 
pany builds all the machines, appliances and tools 
used specially in ma trice making, type casting and 
the manufacture of brass rule. The superiority of its 
product is based upon the uncqualcd effectiveness 
of its plant equipment, which results from the in- 
ventiveness of its personnel, encouraged to the 
utmosr by the general management. 

No machine is permitted to grow old, no pro- 
cess to become stereotyped, in the manufacturing 
departments. It is at once the oldest type foundry 
in America and the youngest lit spirit, and the 
most alert in manufacturing methods. 

10 




TAriT^rbviffirf ftaJBir ,\|,jmv Exgj-Jitrrr. Miiffwm, itrtfWMf 
ijp L B, &■*«*, dmiHf eft&t Gm*r*i Mit^k/ttfutrtirt ite- 
jhrrtwMJ */ tf/t AmffKtrx Yfp* FtttwJfrt £*mpJT;i r \*&:(J? 
MitfHtfjitatm fire mjif?TKi. tt oai ttmplitti} m tfvtitrrrztJ if.'i 
jn*/Murrt\ m.tisf?.'.. 




:KTtt:frJ ij /Ayr fair Urarj fL*iif.\ itMWtJmt *txHJt,rf 

tfrbt Cinatnurti H+fr)f*ftkt A mem a* 1 J^*" ^P"^ m 
t!*MPt*#y* ahiiff ms/intfjtHixrw tbn macJbtmr fir ffj 



1796 American Type Founders Company 1923 




K?tiyAf*t<imatnJe& Prut, Stytt B, &4ffjtrp*r'f*yaIpfw t d*v*Uptd an J 
manuftsrturtd fo tkt Amtfiwn Type tvtrndm Company 



THE KELLY AUTOMATIC PRINTING PRESS FAMILY 

A great achievement of the American Type Founders Company was the introduc- 
tion of the now celebrated Kelly Automatic Job Press. To accommodate the demand, 
unprecedented in the history of printing press manufacture, the Company, as this book 
is being circulated, is erecting a 
huge factory, with an equipment 
as perfect as the latest inventions 
provide. In this factory a Kelly 
Ptess Family will be developed 
and manufactured. Each member 
of rhis press family will fully oc- 
cupy its special field. There are 
two sizes of the Kelly Presses in 
manufacrure and another is about 
to be put on the market These 
presses are fully described in the 
Kelly Press section of this book. 

There was nothing accidental about the invention of the Kelly Press, In 19 1 1 the 
American Type Founders Company engaged William M. Kelly to develop his inven- 
tion of a fast automatic job press, the purpose of which was to decrease the cost of 
production and to improve the quality of all kinds of commercial printing. In other 
words, the Company made a liberal investment in an idea. There were improvements 

from the beginning, and persist- 
ence in experiments resulted in 
success early in 1915. In that year 
a press building plant was added 
to the Central Plant of the Com- 
pany, and the Kelly Automatic- 
Job Press was launched on a mar- 
ket hungry for the invention. This 
was the first entirely automatic flat- 
bed job printing press; its speed is 
unexcelled, and also the quality 
of its product- The users testify to 
the fact that the Kelly Automatic 
Job Press is an unequaled profit maker —hence its extraordinary popularity. Other mem- 
bers of the Kelly Press Family will sustain that reputation. Purchasers of Kelly Presses 
are buying the utmost durability that the best materials and workmanship can give, 
with more than adequate strength. All parts are interchangeable. The Kelly Presses 
have unusual laciltties for quick make-ready and quick alterations of forms on beds. 
Whether the work required is of the finest or merely of average quality* these presses 
will be found to be unrivaled in quantity of production. 

11 




KethAut&mntk Prtxs N& Z bttf 2SVix3 i Vi itt. r <t c&tnpkte high-daw printing unih 
dttwfaptti ' timi mtinufavturtd by the American Type F&uvden Company 



1796 American Type Founders Company 1923 

■ «• ■ — ■ — ■- ■ ■ ■ *— * — » — * — * — * — *-^ — * * * j — * — # — • — ■ *— ■»■ ♦■^■^ m — • — • — ■ — • — •— * — * — i ata ia i«ii ii <M j ji ii it i — * — * — * — ■ — *-4u 

CUT- COST SYSTEM OF PRINTING PLANT EQUIPMENTS 




Vitto if an America* ChI-OkI Cimp$iin& and Jo& Pmt Rock, tn whiih all the equipment* wen originated h the American Type Ftettrdtn 
Company, except the ptvef press* desk, paper (Miter, platen preuts and wire stitching, machine Frutr ctmptsing nam equipments ate etquirtd 
whtH the Cttttmt System is adopted. 

In 1913 the American Type Founders Company established an Efficiency Depart- 
ment, the first important task of which was to study the relation of printing plant 
equipments to production. This was the first comprehensive study of this nature. As 
the result, the Cut-Cost System of Printing Plant Equipments, illustrated in the cata- 
logue section of this book, was designed, and is now in use in thousands of printing 
plants, effecting in each substantial reductions in costs of production. The Cut-Cost 
Equipments have justified their name, and have made obsolete the larger part of the 
equipments which were in general use in 1913- 



THE EFFICIENCY DEPARTMENT 



Thepracrical help of 
a force of experienced 
and successful produc- 
tion engineers is offered 
co printers establishing 
new printing plants, or 
removing, extending 
or re-cquipping old 
plants. They make lay- 
ours ro scale, in which 
the work is scientifical- 
ly routed with a view 
to accelerating produc- 
tion, saving space, and 





■** 


, : J 






V . '■ . 




~T 
■ft 

**- 




hotihH Jou/t vh U • sito&i#jL layout &/ tint p*.\ inf. room and/sk press *m« shaum above. Ample .ifittct 
j>j iihki *tn<l alleys, praduLtive u/itk all material* plated wbert mmt needed in sht fewt'it nttmhtruj 
ejhirttis—^ail making for maximum production. 

12 



1796 American Type Founders Company 1923 



improving working conditions. In several instances production has been increased 
while the rented space has been reduced* Savings in production costs vary with the 
conditions encountered. These have been as high as thirty-five per cent (in instances 
where the necessity for overtime has been overcome), and ordinarily range from fifteen 
to twenty-five per cent. 



OTHER NOTABLE ACHIEVEMENTS 

Every achievement of the American Type Founders 
Company has noticeably increased the prosperity of the 
printers, To it belongs the credit of placing upon the 
market those most popular and best of all stitching 
machines, the Boston Wire Stitchers- The Company is 
manufacturing and selling the KJy max Automatic Feeder 
for Chandler St Price Presses, which does a wider range 
of work than any other feeder applied to these presses, 
at a speed limited only by the action of the presses. 
Incidentally, it has, from the beginning, fostered the 
Chandler & Price Presses, selling more of them than all 
other dealers combined, It is also the chief distributor of 
the products of the Hamilton Manufacturing Company, 
selling more of them than all other dealers combined. 




Qm ofrht B&Jtoa Wirt Stiteb/nx Macbirm f fnr 
•which forte the Axttriiati T>£r Ihundert Ct/mpany 



EDUCATION DEPARTMENT 

In 1915, the American Type Founders Company organized its Education Depart- 
ment the function of which is to cooperate with vocational schools throughout the 
country, whether municipal or under the auspices of printers' associations, with a view 
to increase the effectiveness of instruction in printing. The department also aids voca- 
tional schools in securing efficient teachers. 
These activities help the printers in two 
ways: First, the proportion of printing class 
students who adopt printing as their voca- 
tion enter printing plants better equipped 
for efficient service and for their own ad- 
vancement; secondly^ those students who 
do not continue in printing will form a class 
in the business world which will be in sym- 
pathy with better printing and appreciative 
of its value and effectiveness. The more the 
activities of the Education Department are 
understood by printers, the more willing 
they will be to cooperate in this good work. 




The Klymax Astttimalii' Fftdtr, <*i applied is all fJza fi/Charrdkr 
St Priti GirJw PhKWj mifUtd and manttfactmrtd A> iht Ammtatt 
TyptFottndm Campttxy. Und&ubudh the imiftidtr. 



13 



1 796 American Type Founders Company 1923 




Vietx ufWett End wfM*m H#tt$ftb* Typographic Library and Museum 
tftht America* 7>/* FtmttJertComfiami 



TYPOGRAPHIC LIBRARY AND MUSEUM 

In 1908 the American Type Founders Company founded its Typographic Library 
and Museum for the higher education of the printers in the art of typography. This 
collection, which has grown to be the most complete of its kind in existence, has 

entirely justified the expectations of 
the management. It has stimulated 
the enthusiasms and aspirations of 
many of those who, within the last 
decade, have become leaders in the 
typographic art. These men, with 
their followers, have advanced the 
average excellence of American 
printing to a higher degree than has 
elsewhere been atrained, while the 
number of those who are doing 
work of the highest excellence is 
increasing noticeably. 

This is a public library and mu- 
seum established to perpetuate and honor the memory and achievements of all those 
who in any period and In all countries have advanced the typographic arts. The library 
occupies two rooms and contains more than twelve thousand volumes relating directly 
or indirectly to printing and its allied arts. It is open to visitors during business hours. 
The collections in the library include type specimen books and broadsides from 
i486 to the present time, textbooks, pictures and portraits, medals and autograph 
letters relating to printing and printers, ancient printing presses and appliances and 
other antiquities. There are also collections of books on journalism, advertising and 
relief engraving of all kinds, bookbinding, paper making; illuminated and other pre- 
typographic books, and of masterpieces in early printed and modern books. 

TheTypographic Library and Mu? 
seum assumes the duty of collecting 
and preserving the memorabilia of 
printing and printers of all nations. 
It aims to answer or afford means 
of answering authoritatively all the 
questions relating to printing and 
its allied arts. Its ability to do this is 
the test of its comprehensiveness. 
The cooperation is invited of all 
who are interested in maintaining 
and enhancing the prestige of the 
art of printing, not only among the 

, !_:•*. P$W fwkin$Emibf 'ike Main Hattvftht Typographic Library and 

printers, but among their Clients. MuwrnvftU Am*™** TyfitFtHxa-tnCemM** 

14 




1796 American Type Founders Company 1923 

COVERING THE AMERICAN CONTINENTS 



^^^^=^=^^^ ^ t _\^^,^j ^ 




J ^'Portland. j 




=k l _ ■ ■ fe 



J^^K - 



•kV^inmpefj 










Tfr ^ ^ 



P^nv^it 



ehiW$am^teY*MM 'Pittsburg tPfatnc&phm- 

K~*n$ti$ City* tfS09m$-S '■■■:. ' 



•r 





', tfjttlatiia 



| T^/f^o 



American Type Fqu n debs 

Company 

123 jgffl 







* Selling Homes of the American Type Founder! Company 
O Houses ofBamhart Brothers & Spindler wbkh an Self fag Agents for America* Type and Ke fly Presses 

The policy of the American Type Founders Company is to give, as nearly as possible, 
equally good service in all parts of the country. The accompanying map shows the 
location of well-stocked Selling Houses and Selling Agencies in North America. 

"Covering the Continent" ensures to the printers everywhere an expedition in 
deliveries and easy access to a diversity of stocks of types, machinery, equipment and 
materials unequaled in previous experience and keeping pace year by year with the 
growrh of the printing industry. The American Type Founders Company, both in manu- 
facturing and in selling, is constantly and actively helping the profitable progress of the 
printing industry, in which its interest is as vital as that of the printers themselves, 

AMERICAN TYPE IN LATIN AMERICA 

The National Paper and Type Company, 32-38 Burling Slip, New York, is the sole 
agent in ail Latin American countries for all. the manufactures of the American Type 
Founders Company, of which it carries stocks in its Selling Houses in Buenos Aires 
and Rosario, Argentina; Habana, Cuba; City of Mexico, Guadalajara, Monterrey, 
Tampico, Torreon, Chihuahua and Mazatlan, Mexico; Lima, Peru; and Montevideo, 
Uruguay. In the Latin American countries where it has no regular branches and stocks, 
the Company has selling agents. List of agents will be sent on application. 



15 



1796 American Type Founders Company 1923 



VISITORS ARE WELCOME AT ALL TIMES 

By those who have visited it, the Central Plant of the American Type Founders 
Company in Jersey City is regarded more as an institution than a factory. Ir is an insti- 
tution for the advancement of printing and printers. All who are interested in print- 
ing are welcome to visit it, and will be shown, without reservation, all the art and 
mechanical processes of type making: the development of a design from the original 
drawing to the matrices, the engraving of punches and matrices, the fitting of the 
types, the making of the molds, the tools of precision which establish that degree of 
accuracy in the types which is not equaled by any other manufacture made in large 
quantities, the casting machines, the manufacture of brass types and brass rules, and, 
last but not least, the Typographic Library and Museum, unrivaled in completeness. 

AN ORGANIZATION DISTINGUISHED BY ITS LOYALTY 

This book is the creation ofWadswonh A.Parker, manager of the Specimen Print- 
ing Department. Since 1 906 Mr. Parker is to be credited with all the specimen printing. 
The Type Designing Department, which has been the chief factor in maintaining 
leadership in type design, is directed by Morris F. Benton. In 1892 Joseph W.Phinney, 
now first vice-president, was the leading authority in America in type design, and be- 
came the chief advisor in this important factor in the success of the Company. Tn 1 895 
Mr. Phirtney effected. a revolution in typographic taste in America by adapting to mod- 
ern uses ancient and classic type designs, thus initiating the leadership in type faces. 
In 1911 William M.Kelly, for several years an employee of the Company, submitted his 
invention of an automatic job press, now world-famous as the Kelly Press, which was 
put on the market in 1915- Mr- Kelly is the manager of the Kelly Press Division, next 
in importance to the type department. In 1908 Henry L, Bullen undertook the work 
of establishing the Typographic Library and Museum, a collection solely formed by 
him, of which he continues as curator. In 1913 Mr. Bullen organized the Efficiency 
Department and in 191 4 designed the Cut-Cost System of Printing Plant Equipment. 
In 1923 Charles W. Kellogg, who has grown up with the Efficiency Department, became 
its manager, having amply earned his promotion. In 1915 the Education Department 
was organized by Frank K, Phillips, manager, for introducing printing as part of 
vocational training in schools. The general success finally depends upon the able and 
loyal organization — the twenty -eight managers and the staffs of the Selling Houses, the 
production engineers, and the superintendents and employees of the Manufacturing 
Departments, too numerous to particularize, but none the less appreciated. Lastly, the 
Executive Department affords a leadership to the whole organization. It is headed 
by Frank B« Berry, second vice-president; Walter S + Marder, secretary; and J. Russell 
Merrick, treasurer. - 

Tmident andCjeneral^JManager 
16 







TTCiaNH 



AMERICAN TYPE FOUNDERS COMPANY 

Selling Houses 



Boston, Mass. . . . 270 Congress Street 
New York . + , . . 200 William Street 
New York Upto urn Branch, 4 6 1 E igh th A ven ue 
New York . ... . Conwr, Femihr & Company 

96 Bet k man Street 

Philadelphia, Pa. . 17-19 South Sixth Street 

Philadelphia, Pa. , . Keystone Type Funndry 

Supply HousSt Eighth and Locust Streets 



Richmond.Va, . 

BaLTTMORF, MD. 

Buffalo, N. Y, , 

PITTSBURGH, Pa. 

Cleveland, Ohio 



1 1 Governor Street 

213-217 Guilford Avenue 

45 North Division Street 

, .323 Third Avenue 

15 St, Clair Avenue, N. E, 

Winnipeg, Canada , 



Cincinnati, Ohio , , - 646 Main Streei 
Atlanta, Ga. . . 1 16- 11 y Central Avenue 
CHICAGO* III. . 5 17-5 19 West Monroe Street 
Detroit* Mich. . « 357 West Larned Street 
St. Louts, Mo. . . Ninth and Walnut Streets 
Milwaukee, Wis. . . . 125 Second Street 
Minneapolis, Minn. 421 Fourth Street, South 
Kansas City, Mo* . 932 Wyandotte Street 
Denver, Colo. . . . 1 62 1 Blake Street 
Portland, Ore. . . , . 47 Fourth Street 
San Francisco, Cal, , , 500 Howard Street 
Spokane, Wash. . . West 3 1 First Avenue 
Los Angeles, Cal. , L-21 North Broadway 
. . 376 Donald Street 



<?x?>~ 



The following Houses of Barnhart Brothers & Spindler are agents for Type, KeJIy Presses 
and other manufactures of the American Type FOUNDERS Company : 

Washington, D* C ...,*. 1224 H Street, N,W. Omaha, Nibr II 14 Howard Sireer 

St. P alt, Minn 51 Bast Third Street Dallas, Tix as >*...-, 1102 Commerce Street 

Seattle, Wash. , , , r Western Avenue and Columbia Street 

Canada, East of Port Arthur 

Toronto Type Foundry Company, York and Wellington Screets,Toronto 
54 Jurors Street, Montreal 

Selling Agent in Latin America 

National Paper and Type Company, 32-38 Burling Slip, New York, is sole agetd in Latin 

American countries for all the manufactures of the American Type Founders 

Company and carries stocks of them in the following cities: 



ARGENTINA:- Buenos AiRES^Calle Pied ras U2; 

Rosa rio, General Mitre 635. 
CUBA : Hab an a, P res i den te Zay as 46 . 
PERU:-LjMA, Santo Toribio 240-266. 
URUGUAY:-MoNTEViDEO,Calle Florida 1430. 



MEXICO:— Q V n a d de Mex ico, 7 a d e JM uev o Mexi co 122; 
Monterrey, Hidalgo 9; Guadalajara, Avenida Colon 
183; TAMPICO, Empresa 13; Torheon. Juarez 1405; 
Chihuahua. Independcncia 200; MazatlaN, Calle 
Guelauo 160-162. 



AGENTS IN OTHER FOREIGN COUNTRIES: For names of agents in other foreign countries, apply to 

American Type Founders Company, 300 Com muni paw Avenue 

Jersey City, New Jersey, L\ S, A. 

16 a 



THE POLICY OF THE 

AMERICAN TYPE FOUNDERS 

COMPANY 



10 continually create type designs 
which improve the quality and 
increase the demand for printing 
everywhere. 

To Cooperate in every well con- 
sidered movement which aims to 
benefit the printing industry and 
enhance its prestige. 

Tf) discourage unhealthy com- 
petition and encourage such trade 
methods as will increase prosperity 
in existing plants. 



P rt toi t m 



16* 



^American Type Founders Company 



OFFICERS 

'Trrxidttit and €jtncral x.Jtfanage? 
Robert W. Nelson 

VUe-*Prti*fdtnts 

Joseph W. Phinney 
Frank B. Berry 



Trtatutif 

J. HUSSELL MM RICK 

^Auiitan f Trias « re r 
Joseph F.Giluck 

Central Cottnstl 
Benjamin Kim u all 



S tertiary 
Walthr S. Marder 

t-Asmtam S ten fury 
W ahs worth A. Parker 

Charles P. Soule 



/OiEWlW Phinnfy 
L. llOVD BENTON 

A.T. H.Browter 
Blnjamin Kimball 
Cham i Ri S. Conweh 



HOARD OF DIRECTORS 

RrtbtRT W. Nelson 
Walter S, Mmmr 
H. Otto Bauth 
Ernest L, Con ant 
Frank B. BtJUtv 



CiJAHLKSB. STORR5 

j Rustflu Mbruck 

Charles p. Son ie 
Joseph ll.Knw 
Wu . M. K-Piiv 




KJrnr o//i* Ctntrat Plant mj the Aaurka* Typt FirunJen Company, ihawntg its Ktanuti /> r£# City if 
Hm YnrA which ii Seen tn the Ir.ickgrvbrid, with tb* H«4s&n Ejrer btlWrt* 



16c 



The Complete Index 

Individual items of types, borders, ornaments, decorative material, printing machinery, steel 
and wood printing office equipments* bookbinders* materials and supplies* and all miscella- 
neous hems, will be found at the extreme end of this catalogue 



-&^^0SJS- 



Ready 'Reference Index 

The xJMore Important Items 
Shown in this -Hook 

To assisJ in quickly heating the principal items in type fa?ni lies f typefaces, 
various type classifications, important machinery, etc. 



vAcm 

Publicity Types . 17-531 

General Jobbing Faces . . . . 17-331 
Copperplate Gothics .... 334-349 

Card Faces 350-359 

Text Faces 360-366, 376 388 

Society Types 367-375 

Correct Society Printing . t . 389-396 
Script Types ....... 399-425 

Shaded Faces .429-443 

Outline Faces . . 128,182,184,444-447 
Gothic Faces ,.,.♦.. 459-494 
Newspaper Head Letter . 474-481,508 511 



FAGKfi 

Classified Advertising Faces , , 517 
Typewriter Faces ...... 521-532 

Body Types 535-581 

General Information 58 2-585 

Typographic Accessories , . . 586-621 
Calendar Figures ♦ ,.... 602-611 

Decorative Material 625-802 

Brass Rule 811-874 

Kelly Presses .,.,,., 879-R94 
Machinery Section .... 895-L010 
Cut- Cost Equipments , . . 1011-1064 
Hamilton Equipments . . . 1067*1130 



For all other items refer to the complete index at end of catalogue 



maoittn t'LGURISXEi 



Study this catalogue page by page. It is not a mere catalogue, but 
a veritable encyclopedia of typographic styles. Herein are the type 
faces which establish typographic fashions, and also many beautiful 
examples of how these type faces may be used to please the printer's 
customers. These examples are not shown to embellish the cata- 
logue, but to demonstrate to the printer that extra profits may easily 
be ©brained if the printing is done with type faces of higher merit 
in their design, which impart extra value to the printing, Study 
this book in the interests of your own customers 



16d 



THE TY?E tiEilSrtS UCLCi ON PA.SE& 3 TO 1SB ARE <5AHANC-NDi AMD 
£AFU»I0ND ITAUC. HiCfPTON PASES i&Q A*p J6P,THF DFCORATI^ 
MATERIAL* USED APS TEA.&UE BOHD-ESS >« YfLH\QUi CPH»IWA¥^.N5 




es 



The choicest selection of 
Publicity Types for the 
Commercial Printer and 
the General Advertiser 

as well as 

the newest and best designs in 
Job Faces, ItaJics,Texts 3 Scripts, 
Shaded Faces, Gothics, Type- 
writer Faces, Body Types 
Accessories, etc. 



C-/Jt FTER all is said, and done, the printer's 

work is judged chiefly by the type faces used 

in it. A good type ikee may make poor paper 

and cheap inks passable, bur rhe besl: qualities 

of papers and of inks are incapable of giving 

even a semblance of quality to prinrin^ 

executed with type faces of 

inferior designs 



J Tin mam ii printed tm BLUE DISC AY WtDDIhX. pkir fioiih 
Midtbydie AMUICAM Wftrrr.vc Fatt.ii Co. 



A first complete display 
of the 

GARAMOND 

Series 

after rhc beautiful xvi* century types 

< >f "Claude Garamond, 

together with 

Qaramond Italic 




Embellished with the 

CLELAND BORDERS AND ORNAMENTS 

especially designed for these letters 

byTMCLELAND 



: ntfAt *\im 



17 



Garamond Scries 



Marks 

W Point 6 A ? a 

Sighted 



4U Paint 



ftA Ma 



BUNCH 

Eruption 



36 Point 



rA a i 



INSPIRED 

Huge Clock 



M Point 



HA Hfi 



BRANDING 
Unequal Kind 



21 rim.: 



PA Jfla 



ROMANCE 

Gay songbird 
returns at first 
sign of spring 

18 Point 15 A 29 a 

MONUMENTS 
Begun memorial 
dedicated to hero 
with much pomp 

16 Point IT A 84 a 

ENTERPRISING 
French musicians 
banqueted by local 
civic organizations 

14 Point 22 A 42 a 

SIMPLE RULES FOR 

BRIGHT PERSONS 
Number among your 
virtues some unselfish 
thoughts about saving 



12P c >iht 24 A 47 a 

INTRODUCING 
ENGLISH STYLE 
Several importing 
establishments will 
show latest designs 
insilksandsatinsby 
foreign textile mil Is 



10 Point 26 A B&* 

DILIGENCE WITH 
TRUTH IS GAINED 
Roalxs seldom are too 
wearisome or lengthy 
for one who advances 
with patience and care 



8 Paint E6 A 53 a 

BROAD INFLUENCE 
OF CORDIAL CHATS 
R£ a i. c n } a y men t is never 
derived from books until 
ideas thus obtained have 
been ventilated in sound 
conversation with others 



6 Faint 39 A GO a 

GRFAT HANGER MAKES 
MHN MOR£ tNFLFXiBLK 
$r B.OMC c-f * Li fa ge io crease a th t? 
chant ti of success oftentimes 
bycrtaCfftg opportunities and 
i vai li tij! i lv 1 f a> them. 1 1 fives 
the irrertjiih and power to see 
and overcome hidden danger* 



Characters in Complete Font 




ABCDEFGHIJKLMNOPQ 


R 


STUVWXYZ&J123456789 





abcdefghijklmnopqrstu 


v 


wxyzfffiflffiffl. ,-'':;!? 




Small Cap» from 6 to IS Point are put up separately And furnished only when specially ordered 





18 



Garamond Italic 



C^it 6n Aft Lin f 



12 Prtint 24 A 4B& 

SECURE DESIGN 
FOR MAGAZINE 
Display of new styles 
in typog raphy pro ved 
interesting exhibit at 
recent shows. Student 
exhibition very clever 

W Point 27 A 543. 

COLONIAL PERIOD 
TIM I: OF PROGRESS 
Pi i ithfui u 'o rke rs . xhnuld 
tvhm a wmtinml dmn 
to surpass their previous 
efforts each eventful day 



FINER FRENCH TYPE 
CAST BY GARAMOND 
The itry watwrk tUftiid 
oat by printer i vtrttu tm ago 
mtonishtSptQpU to-day and 
especially if we consider the 
equipment at their disposal 



fiPoiat ttA &* 

CULVER ORGANIZATION 

SPECIAUZIWG METHODS 
Exprfirvci b*\ gn*tfftxtmiJct£ 
*nd tmmrmtiy brmdmtd idtm 
governing tt*4 munawmmt anrf 

dtviitiprrntit &f btt\irmi. Daring 
tbi$ pndtteth* period matiyfine 
reiordj oftgicitftty aw* upvrtcd 



U Point 



10 A 199. 



i'. Point 



tfA lorn. 



FORCED 



DIGESTION 

Fine samples of 

imported frocks Delayed 
attract maiden £ J 



18 Point 



IB A 23 a 



MISCONSTRUE 
Conscientious effort 
stamps the work of 
true craftsmanship 

1<5 Point 17 A 34 a 

GOVERNMENTS 

Eastern organization 
distrihitting religious 
tracts through station 

14 Point 22 A 44 a 

NOBLE PRIVILEGE 
DEFINITE SYSTEM 

Pleasingly designed type 
faces favorably influence 
the cam? of fine printing 



Straighten 



7A if* 



METHODS 

Unfrequented 
Bibliographic 

» Palltt 9 A 16 a 

ECONOMIZE 

Poster effects give 
pleasing touch to 
color advertising 



CHARACTERS /N COMPLETE FONT 



ABCDEFGH1JKLMN0PQR 
$TUVWXYZ&$1234567890 

abedefghijk I m n o p q r s t u v v w w 

x } z fffifljfiffl as k m cl fr tt Sp si tt . f - e ' ; ; ! ? 

Thn following characters arfr fojitcH iQPtenttt&y nnd furnished only whtn d initially oiduned 

19 



Garamond Series 



Garamond 



C<LJX< :?T > r^>s»^^<-2^^^C/^ , >>-wS^C-i--< q ^^ 



c 



,OMBlNlNG the qualities | 

offeree and elegance in an ex- £ 

ceptional degree, this beautiful I 

\ letter designed by the first pro- I 

3 fessional type founder in the | 

e year 1540 presents opportun- | 

| ities for the widest range of | 

I application to the intelligent \ 

f printer of to-day. Its utility and I 

3 beauty will make it a standard I 

| type of the future. t 

GARAMOND 
AND GARAMOND ITALIC 

Cur and cast exclusively by 

American Type Founders Company 



20 



Garamotid Scries 



ON THE pages which show the Garamond Family a number of examples 
I arc presented which suggest a variety of uses, plain and decorative, 
for which these types are appropriate* That more of the examples are 
ornamental than otherwise is quite naturally due to a desire to demonstrate the 
many possibilities of the Cleland borders and Cleland ornaments which were 
especially designed for these types. The beauty of the letters themselves will 
suffice to give dignity and distinction to the plainer kinds of printing. 



ARCHVILLE TRUST COMPANY 

• BANKERS ■ 

ARCHVILLE, OREGON 



MILES C. BARDOLFH 

President 

ARTHUR NYME 
Firsr Vice-President 



CHICAGO OFFICE 
>06l Michigan Avenue 





1 




_|_ 


TEN MINUTE 

Talks 

ON 

INVESTING 


BYRON H. BOND 

INVESTMENT 

securities 480 WaU Street 


PUBLISHED EVERY WEEK 

THE WORLD CORPORATION 
New York 




Brown, Alton & Brown 

CIVIL ENGINEERS 
Wm. B. Bio wa 923 Broad Street 





20° 



Z^/lrtistk settings 
in semiprecious stones as 
well as in diamonds and 
pearls are offered to dis- 
criminating purchasers 
at prices which are very 
moderate when quality 
and craftsmanship are 
taken in consideration. 

is^Uabk watches 
and clocks shown in big 
variety of cases, aUofthe 
finest workmanship and 
design. The watch and 
clock repair department 
employs only skilled and 
experienced experts. 

Ihe best possible 
facilities are offered for 
the cleanings repair and 
storage of valuable jew- 
elry and objects d 'art. 



CARTWRIGHT 
COMPANY 



PEARLS 

DIAMONDS 

WATCHES 

SILVERWARE 




OUT-OF-TOWN ORDERS FILLED BY MAIL 



FIFTH AVENUE 
NEW YORK 



CluIlAffD QKHAMFN 



Antique 
Furniture 



n 



Interior Decorations 



WARREN WEST 
AND COMPANY 



Draperies 
and Hangings 



K 



Sketches and Estimates Furnished 



206 



CLILAND ipftfieir 



V 



j®> 



Gifts 



Articles of 

distinctive character 

for 

every occasion 




HISTORICAL 
PORTRAITS 

EARLY ENGLISH 
PAINTINGS OF NOTED 

PERSONAGES 
OF THE XVI™ CENTURY 

NOW ON EXHIBITION AT 

The Carmor Galleries 



<l^5> rsctJ c^-^a £!*g»2 zjtt* cs*bj> Cj£« ce«^ 
<r^j cs*^ <r^iL? t^^i tra^aj ^sxnt <r^*> n&p~z 



cut velvets are now 
on exhibition in a 
large variety of the 
newest patterns & 
colors. They offer 
uncommon artistic 
advantages as well 
as durable qualities 



MCMXXVI 




Celery 



HORS D'OEUVRES 

CONSOMME ROYALE 
au croutons 

BROOK TROUT 
Sauttf Mcwjiierc 

RIS DE VEAU 

Montebcllo 

Pedis Poids a Tetuv^e 

SELLE D'AGNEAU 
Colbert 

COEURS DE LAITU 

COUPE GARAMOND 
Petits Fours 

CAFE 



Olives 




CLE LA NO SOITDCP 



£LiL*P*fi ARMAMENTS 



20o 






-S-eS&-sS£v«N£> 



<lA Qarden^Book of 

English Verse 

Edited by 
EMILY MILFORD 




CLGLAND eORDEB 



CHAPTER FC 



The Green Cur 



ROB ERT 
HERRICK 



CLELAHD Oft-VAH'Nl 



COUNTLESS moments pas 
motionless in the hallwa 
the curtained door throu 
disappeared. A great fear that th 
unseen held his eyes riveted to t 
that seemed gradually to be fuse 
half-crazed scare. Now the branches of the trees in the 
woodland background appeared to sway, the sunlight 
danced on the grass, the sheep began to move about in 
their browsing, and the eyes of the sleeping shephetd 
maid seemed to flicker as if she were at Ia£t awakening 
from her long slumber. Suddenly he started. For the 
first time Stewart noticed that the shepherdess looked 
strangely like Isabelle. He crept stealthily closer to the 
pafitoral scene. Yes, he was sure of it; it was she. Instead 
of passing behind the tapestry she had slipped quietly 
into the picture to spend the rest of her days peacefully 
dreaming under the flowered arbor. The flowing green 
curtain had eternally separated them; it had taken her 
from him. The thought of it maddened him. He was 
filled with a frantic desire to wrench the curtain from 
the door and tear it in shreds. Suddenly a voice called 



35 



To Daffodils 

Pair daffodils, we weep to see 
You haste away so soon; 
^As yet the early rising sun 
Has not attain f d his noon. 
Stay, stay 
Until the hasting day 

Has run 
^But to the evensong; 
t^And having pray'd together, we 
Will go with you along. 



Love 

Lyrics 

of 

Old 
France 



Translated 
and Edited 

by 

ARTHUR 

CILEIGHTON 

WARNER 



Volume 
One 



20<* 



Garamond and Garamond Italic 




Chapter Two r 



^^z 



"wm r §#^w^ 



The 'Pbarao— Conquest of the beautiful 
Irene— Troject for a rnascarade 

^DC§>C#FTER I was fully awake I remembered 

AU the shepherd maid who had danced 
m the furlana so well at the opera ball 
Q and I thought of paying her a visit. 
#C^C§S^® I was not so much intrigued by her 
beauty, but I was anxious to know who was that 
father and that mother who were my old friends. 
I dressed for the morning and went out on foot to 
the tavern of 'The "Three Kings, I went up ? without 
saying anything, to the room which the girl had 
indicated to me, and I stood confounded to find 
myself face to face with the Countess Rinaldi, to 
whom Zavoki had introduced me at the Lncanda 
of Castelletto sixteen years before.The reader will 
rememberhowM.de Bragadin had paid her hus- 
band the sum which he won from me at cards. 
Madamc Rinaldi had aged, but not enough to 
be at all unrecognizable. As I had never had for 
her more than a passing caprice, I did not linger 



Test srb En I A IVlrvL tinrunantL ™*^ Hfilitt 



$b 6^ 



21 



CLVL4ND IO40CJI! 



Caramon d and Garammd Italic 




£31-000 1 S-=^3 O&KQ 

A Tn E com plete lis t o f A 

Q concert artists of the high- Q 

S est musical standing whose Q 
names are printed here will JL 

Y appear under our personal T 
Q direction during the com- (j 
nig season. To those who 
are fa miliar with the exact- 
J, ing standards of this office A 

Xand with its reparation in T 
the past no further intro- 
3 ducrioe than the mention ® 

V of these renowned names V 
:™ will be necessary. Braxton £ 
II concerts never disappoint I 



& Bindings ^ 

JMeredith, Donaldson &^Qnipany 
take pleas ure in announcing that they 
now hate on exhibition a remarkable 
collection of fine bindings of the 16th 
century. There are many exceptional 
Specimens of hand-tooled book covers 
from the libraries of royal personages, 
as well as a number of embroidered 
bindings of thk period, A collection of 
this chara&er has neper been shown 
in America before.Thk display will 
remain in progress until AuguHfirH 




YL 



KHA35 frL'LC FRAME WlTiHS 



I- iiraKTii[iJ- kr-! i . Ill I '<-ii.il {jiunriiunM JcllIIi: 



C L 1 1 A fa D a a K CHl A >i V- O h H A H. L h t | 



CLELAKDOAHAi'E^I^ 



May SSf^iStfi 1924 



MONTHLY 
PRICE LIST OF 




c^v 



cl*» 



^ Rare Books iff 

t&g* FIRST EDITIONS 
^g * CLASSICS S§£ 



f. L 64_*|iD #C*CI» 



LOGAN & TURNER 



THOSE interested in the 
drama, classic and contempo- 
rary, are sure CO find our stock 
of plays and works on dramatic 
literature and technique in all 
its branches unrivalled by that 
of any establ i s 1 1 m en t i n th c ci ry < 
We have specialized in books 
of 1 1 ns kind for many years and 
we offer our knowledge in this 
department to Any who care to 
avail themselves of this service 

ADAMS BOOK SHOP 

1 56 HARCOURT STREET 



22 










Bronze 

A PLAIN TREATISE ON THE 
USE OB THIS MOST DUR 
ABLE AND BEAUTIFUL OF 
METALLIC ALLOYS ■ ILLUS 
TRATED WITH A NUMBER 
OF MODELS -SCULPTURAL 
ARCHITECTURAL AND 
STRUCTURAL-WITH VAL 
UABLE DATA FOR THE 
ARCHITECT & ENGINEER 




22* 



CLFLAHD COHfilK JLT10K CRNAMCSTJ 



""X TO MORE than a very feu; suggestions are possible t within the limits of these pages, of the 

J. y^praBkally limitless uses to which the series ofCleland borders and ornaments may be 

put with the Garamond Faces, The effects shown here are all simple in construction and within 

the scope of any compositor. They will prove a source of increased profit to enterprising printers 



This package should 
be kept in a cool and 
dry place to maintain 
perfect condition of 
contents at all times 

M CARLTON |f 

M PRODUCT AA 








3 l>t^-V.i &&Q&&^QQQQ&QQ0Q9&<_jrwr%^ 5 

I HOTEL -™^* 
\ AMBOISE 

WN/W Wvfotr ^<r\/T>cr ^son/w W\|i 

S ^V\j *_^<W> t^WX^i tvnvrs^ <_^V> 1 s a? B 
i^XAj^ 1 ^VtfVj*^ ^HUrt>^ "HlWj^ 1 ^VA/^^ 

£f ^36^ f^sr "36^ ^3tr ^5£^ jfac s 

1 

i 

^xajT 1 ^v***^ ^a/ 1 *^v^y^ ^^sjftfy^s 

? lV" W ^"^^^ tV^W~*^J (>Wj t^^S^J ^ 

ssr ^^r^r- ^€\o^r ^ors^r *3^f&£r ^o| 

§ 

B 

( ytt\j f^^^T^j t^VXj ^rt*™Z* ^WV ^ 

5 ^Xftr 1 'A^,/ 1 fMfV/ 1 <^VtfVj>^ fXAj^ 1 & 

§ 
i 

kg 

T&. -3^/\j^ -2<^v95L J5C/VS&* <2£/v9C* ^H^S^g 





3g Twenty-third Season B 



j ^5 



^f«jrj.y. S^O^N O SON 

HAVE THE HOJ^OUXTO INVITE 

<-4N INSPECTION OF 

THSIR LATEST IMPORTATIONS 

OF UPHOLSTERY FABRICS 

ANWSji%fHANGI NjGS 



d.i"LAKb PDfcDERS 



226 



0^ 



CATALOGUE 
OF 

Rouard Fils 

PORCELAINES 

AND 

FINE 

TABLEWARE 



1926 

EDITION 



f 



«-^w>g<fe ILLUSTRATED CATALOGUE 



W^**+**P# fe& 



^§ tfOi<^"~*fc> 



, - fl Porcelaines «- , 



ejt-^o*?^ 



I 0<&<±*^i& 



*2 



1 §' 



SS^aSft^C^Sg^^Q^SiSBQ^iB 



J I J ROUARD FILS 

Limoges ■ France f f 

JS ft. 



1 S 



u 



5 I 



CLE LAND EOtlDEliS 



5*2 







t^f "Perfume of 
exquisite refinement 
especially adapted 
to the discreet taste 
of those women who 
prefer always to be 
inconspicuous. 



5^ 



'Hi 



5*2 



5*2 



1>U J AUDITA 



Cfl5 






<m 



5*? 




xJMade in the 
famous laboratories 
ofDRAQUIN 
46 Itye Qaramond 
Tarn, from the orig- f J 
inal formula in use ¥ji\ 
for a century. \J 



m 



9» 



&05 



22* 



CLELANb bi-HJrH- 





9 ££^<3T*Q£ <Lf^nGSr^£9 $£?^C&**Z$2 $£?~&r*Z!g S^^ST 5 ^ QC^HSHS^Q 

NELSON DEAN & CO. ■ 

• ARCHITECTURAL SCULPTORS • 

DESIGNERS AND MODELERS IN ALL 
DECORATIVE MATERIALS 

OffOaJSa^gS gT^j£tri£rS tg^jaa^^S £t^£)^£?5 ££&Jg)^&§ g^JgS^gj^ Q 



6 BEAUVILLE 
ESSEX 




BOULEVARD 
MAINE 






CLEL4PD BORCIIIS AND tUtfAHFNT 






PRICE 

WATCHES & CLOCKS 

Favorably known for more than 
a century for their reliability of 
materials and workmanship and 
for their unsurpassed accuracy in 
all circumstances 

PRICE TIMEPIECE COMPANY 
ELLDALE.CONN. 





Life 

& Letters 

of 

Crane 



Vol. 



16 



SPECIAL 

EDITION 



GARAMOND IS A CLASSIC OF TYPE FACES 



22d 



CL£LJ,WP HOHPtHi 



Tim Ln*rt n primed <m AlluMUAX frtfiiraj) 
vatic by Hie Wouthv Papza Col AiaoeiAtlOsJ. Mlui im(u£. Mm. 

Ln WtiUe, Naiuni! and India- £5*38—70 and 80 Itn.i deckk edge 



Garamond and Garamond Italic 



-M 



^\.&**^z> 



h^_^r\j 



Crf#«*^r 



m 



3 %\ 

! In the preparation of (j 

\ PERIODICAL ji 

\ ADVERTISING \ 

i PAGES jj 

) y^yaramond and Garamond Italic * 

t J in combination with the CMand ^ 

borders and ornaments, will offer com- vj? g J 

' positors and layout men of ingenuity ' 

and taste, inexhaustible means for 

d /£<? creation of designs at once decora- , 

\ tire, dignified and clearly legible. t 



IMAGINE this page, for example, in 
the .i J v crtisin£ section of a popuhir magazine. 
Would it attract your attention? Is it readable? 
This page is purposely decorative- in order to 
5howthcpossibi 3 it Itiof designs of this character* 
It is entirely composed of typographic material. 



&<&te&e>f2<&tt&G^S*<2&&<2)& 



^^s*^ 



irssms* 



C**^FX. 



CLtLAnb WDBi3EaS 



23 



Cast on Arc Line 



.;: P . i r ! " 



4A *a 



High 



Sti point 



5A 7a 



DINE 

Epical 



A <Ja 



SERIFS 

Majesty 



.:.- I\mii 



PUBLISH 

Biological 



3» Point 



KA Ha 



NUMBERS 

Hectograph 



24 Point 



HA J7a 



BRIMSTONE 
Modern Detail 



Garamond Bold 

PlT£Nr*rPl MO *o* 

IS Point 13 A 26 a 

DEFINITION 

Many problems 
thought trifling 
were not solved 



14 Point 



20 A -Hta 



UNIQUE DESIGN 

Noted foreign artist 
exhibited many fine 
interior decorations 

111 Paint 22 A 44 a 

BEAUTIFUL HOUSE 
Retired coal merchant 
from very remote town 

purchases cottage near 
the highest mountains 



10 Point K3A 47 a 

DYNAMITE BLASTS 
Unexpected explosion 
caused public building 
to collapse, Con tractor 
say s fan I ty 00 n s t r uct i o n 
investigation will start 



8 Point 26 A 50a 

ECONOMIC LECTURES 

Newly appointed physical 
instructor delights village 
students. Many prominent 
people attended the dance 
that i in mediately followed 



6 Pfiint 2HA 54 a 

ELEGANT RESULT SHOWN 
Mjny worker* throughout the 
count r> are studying personal 
efficiency ^ Fortmm i Industrial 
leaders are highly pleased with 
the stronger morale. Economic 
soc i e ty approves o f n*o verne nt 
and will readily net end mpport 





Characters in Coinpli 


ete Font 




A 


B C D E 


F 


G 


H 


I 


J K L M 


N 


O 


P 


Q 


R S T U 


• v " 


W 


X 


Y Z & 


$ 


1 


2 


3 


4 5 6 7 


8 


9 





a 


b c d e f g 


h 


« i 


k 


1 m n o p q r 


s 


t u 


V 


w 


x y z ff fi 


fl 


ffi 


ffl 




< » . 
• » 




1 ? 

p * 





4 




A study of this page as well as 
the six pages which immediately 
followwillshowthatinoffering 
theGaramond Bold type design 
to the printers of the country the 
American Type Founders Com- 
pany has done more than simply 
toplaceanewtypefaceuponthe 
market.This important addition 
to the classic Garamond Family 
combines, to an unusual degree, 
distinctiveness of character with 
beauty of design. It is not a type 
face limited to any special land 
of work,but is suitable for use on 
a wide range of publicity and 
commercial printing 



CLE LAND HGRQIH A*B GR H AHEHT MAM dullt f*«E fclFEH* 

25 



Garamond Bold 



\ e *3SjF*1t&c*aG/f ! >1Sa e *3i 






Stftt 









TYPOGRAPHY IS THE 
MOST INFLUENTIAL OF 
ALLTHE ARTS: IT SENDS 
KNOWLEDGE ABROAD 
AS HEAVEN SENDS THE 
RAIN- ONE FRUCTIFIES 
THE SOIL, THE OTHER 
MAN'S INTELLIGENCE 



MAS* MULE Fit AttE NITERS 






r* 



ii 






C?fv> 



CLELAND tOIBfi* 




THE ADMIRABLE 



Garamond 
family 

AN ANCIENT CLASSIC TYPE DESIGN 





FOR PRINTING OF MERIT 




26 



CLELM10 C*HHlH*rn>h PHMANEKTB 






37- 







SPECIMENS 

OF OUR 

TYPE FACES 

AND 

DECORATIVE 

MATERIAL 




MCMXXII1 



BORDEN & RICHARD 

<_ArtTrinters 

24 East Livingston Street 



*=COzJ*5^*& 






27 



CttUNO COII HI SAT I OK OA LAMENT* 



Garamond Family 








Illustration & Lettering 

Every detail of these subje&s is carefully taught by our competent inEructors 




For the past forty-one years the Coleman Institute has been teaching 
Illustration & Lettering, Many of our nationally known designers were 
students of the Coleman Institute. Enroll l^pw/ Send for booklet B4 

Coleman Institute * Northjohnsburgh 



Q>-CDOC5^0>«QOC=— !E3I-<><>C>«S HOOO<OX)OOKaHOOCHQ 




tLL'LANO IORCX35 fi!*C OHh* 



IDEAS 



We desire to call the attention of printers to 
the new ideas in ty pographic borders which 
arc displayed throughout this book Many of 
these borders have been designed by leading 
decorative artists. These designs should be of 
great interest to the wide-awake compositor 

Tht Dewrativt Materials &ftht American TYPE 

Founders Company art Untxalltd 

in Bin nty ofDtsigtr 



CVTLAMfJ fr0*PS« AMO fcftVAMEST 



28 



G&zJ&^tt CFZzJ&^tt 



SPOTS 

A SPOT OF CO LOR 
HERE AND THERE 
WILL DOUBLE THE 
VALUE OF PRINT- 
ING -MANY NEW 
AND BEAUTIFUL 
ORNAMENTS ARE 
DISPLAYED FOR 
TMH FIRST TIME IN 
THIS CATALOGUE 



q&^&r^zg ss^gzt^ 




Tbi* insert w priniai on AufcfXtov (Nitnral) 

m*dc bv Ihc WORTHY VAttM GO, ASSOCIATION Mrttinearoe, Mu. 

*it Wbto*Nttu™I *f*d India: (J***-? tnd BO Ibu decide edge 



Garamond Bold 




CLbLjlMd BORDER UNO ORNAMENT 




PRINTING 
PROPERLY 
EXECUTED 



TELEPHONE 

BIRGHEN 
2879-SQ 



Wright&Co. 

PRINTERS 




ZLIL-AKD DffHftKEKl 9 FU £ 5 HLLL FKhME Ml E ft'» 






INSTRUCTIVE AND ENTERTAINING 

TEN MINUTE 

TALKS ON 

TYPES 



* TYPOGRAPHIC LIBRARY 



AMERICAN TYPE 
FOUNDERS COMPANY 



I 



ft<L^*e***~l}- 



Ct-tUkMD ea*ID=fi A.NO ClElAffD COJillWHTIOH 0*h«H(AT 



THE REASON 

TYPEFOUNDERS 

SPECIMEN 

PRINTING 

SHOULD BE 

DECORATIVE IS 

OBVIOUS 



TYPE 
ORNAMENTS 

BORDERS 

BRASS RULE 

ON SALE 



Garamond Family 



ENVELOPE ENCLOSURES jSE 

ARE ECONOMICAL SB- 

ADVERTISING QB 



|\e We want to tcli^JMerchants &> ^Manufacturers JjjjG 

! j y of one ^ood way to reach a great many people Sj ft 

:j \t for to //#& money. Envelope 5tu ffers, sent with I/i y 

& your "Bills during the month and also with your a A E 

jjjj ^Monthly Statements, that tell of some Unusual *#V 

@J Service or of 'Bargains ih^/erchandise, often 

start a customer toward more purchases, Envelope 3| 

Enclosures are economical advertising pieces and S 5:K 

cost m-)' //#/<? to print. They require A£o 'Postage 




i* i i 

few 






Have your office assistants enclose them with 

s)iv5 letters, bills and statements, and note the result jgfi 



our service department 



will help you plan a series of thesec^fbvERTisiNG 

Tieces that should prove an excellent investment ^X 

Call on us at^NY Time 7$% 

V-V 
*;S MINTER-PECKHAM COMPANY, Typographers s^y! 

jlf? Hawthorne Building^ 5 Rockingham Street ff/IVE 



s^ipe 



PITTSBURG, MICHIGAN 



^V ! ''^w mm m & mm mci td^nrntr m^vid: wjtrufbf m^n m w i# tu ift ^"{f "J^JJ^W ^ 




30 



Garamond Family 



) o H w S m T T Ki . Ma fltt gt r 




Tfhph 'HfffDcRi.iKN L 2 3 4 



Sylvester Stephens Company 

Printers 



}?2 MONTGOMERY STREET 



TfywYbrk 



7Va 



(ATIONAL STUDIOS 

INCORPORATED 

283 EA5T4 2U*T!UnT* NEW YORK' — 

Telephone M a H i I atta n 60 1 4 -flfopjrr ftj ain 2 903 



David Mohan 
Secrete ry and' fftmit rur 



The 

CJahamonb Family 

>r 

"Beautiful 

SffeSi 



%tturr: in fin d*ys to 
DANIELjONES MITTCOMB 

ALBANY. GA- 




Jcanette Viola Endey 

Harptf 

EIGHT PEW RAVhlOND ft ACS 



OBfHJC SPOT 



Committee on ^Aclhe ^Membership 
National Institute of Applied Design 

Executive Office . 79 east 54t? street 
l^lorthport, HDela ware 



31 



Goudy Catalogue 



72 Poitu 



PATENT APPLIED FOR 

3 A 5a 18 Point 



Sold 



60 Point 



3A 5 a 



Eight 



46 Point 



(A Sa 



Dahlia 



J2 Point 



Blandly 



»S Paint 



HERON 

Madrigal 



3a Point 



<1A 12 ft 



NUMBER 
Rhapsodist 



2i Point 



S A Ifia 



UNIFORMS 
Philanthropy 



EtfA 24 a 



BACKBONE 
Monthly sales 
are expanding 



It Point 



17 A IMa 



LAST EDITION 
The best books of 
fiction seldom fail 
to have good sales 

12 Point 20 A 39a 

PRODUCTS SOLD 

Men are interested in 
all matters pertaining 
to their own business 



U> Point 2:1 A 44 a 

SELECTED CLERK 
Expensive handmade 
papers are much used 
at the present t line fox 
the finest sort of work 



H Point 2SA Bla 

EXCITING QUESTION 
Newsprint is consumed in 
enormous amounts by the 
city newspapers especially 
for the Sunday editions of 
several bulky supplements 



tf Point WA 60 n 

COMPLICATED MACHINES 
The wood pvtlf? used for rruik ing 
newsprint coftttttns rHj^oriicinaT 
impMritKs present iii llit VTO04j 
that Ls why »ur newspaper* turn 
quite yd law and bcc«ixi< brittle 



Characters in Complet 


eFont 




ABC 


D 


E 


F 


G 


' H I J K 


L 


M 


N 


O P Q 


R 


S 


T 


U 


V W X 


Y 


z 


& 


$ 


1234567890 J 


abcdi 


2 f 


g 


h 


• + 


k I m n 


O 


p 


q r s 


t u v w 


X 


y s 


i ff fl 


fl ffi ffl . 


> - 


* 


+ + 
* J 


1 ? 

• * 



Hi Point 24 A 4i?a 

SENSIBLE ACTION 

Only few are qualified 
to shine in society; but 
it is possible for almost 
all men to he agreeable 



B Point 0ii A 51 a 

PROFIT BY MISTAKES 
Experience is a safe light to 
vualk hy and he is nut a rash 
man who expects ta succeed 
in future by the same means 
that helped Kim indays past 



6 Point 30 A 60a 

MEDICAL COURSES LIKED 

li-.'iuJin.! \\ tu outmiiuis the £Om£ 
as £jtt v rrj«r u roourKk/u.1. Bv the 
out , health t* gmeiirlv rnt-igOTaicd 
and prcjertvil; % tJuruffwT.i'irtHi 

which is the henlrh o/ the? mind is 



Qoudy Cata/o^^ie Italic 

P*TI1NT APPUEP rOH 

IB Point 13 A 24 u 

FRANCHISE 

Qrand opening 
for trade school 

14 Point 16 A 32a 

HARMONIOUS 
Enjoyable musical 
selections heard by 
means of the radio 



12 Point 



22A -&a 



CENTER MARQIN 
Rare Manuscripts and 
books often yield ideas 
that are very practical 



Characters in Complete Font 

A B C D E F Q 

H I J K L M N 

O P Q R S T U 

V W X Y Z & $ 

1234567890 
abedefghijk 
Imnopqrstu 

vwxyzfffiflffi 



t i 



i ? 



HA 5a 



Shift 



3A 5a 



Reply 



VA 3a 



Hybrid 



■::' pain! 



6 A li'a. 



Unfilial 



3*i Point 



$A 11 a 



EDITOR 
Breakfast 



^ Point 



7 A Ha 



DUBIOUS 
Me/anchofy 



21 Point 



8 A 16a 



UNSPOKEN 
Phantom Ship 



33 



Goudy Family 



i^;;i^tm»tj:fjj.?j i mn i 1111m::: -•.::.:::* ::«::+;.? : ?i:?:.::n:T::r : "* - * ? ,UlllJUJtfllT y * " * - - 



H^«>«^S§a<H^^>< 



^ftgrfr^L ? 






"flSlw 



J «4*e. a^> «^ter «*£= <£t> *£* ■•£■« ,.£*: =Qc (£fc <£* *^. 







111 i 









CULTURE 

MAY BE OF TWO KINDS: 
THAT FORCED ON MAN 
AND THAT ACQUIRED 
OF HIS OWN WILL^THE 
PRINTED PAGE ASSISTS 
THE WIDE-AWAKE MAN 
THAT SEEKS CULTURE 











fr 



4 . 

k 

• Ji 
v Pi 

— " :r-=; ■ ■ : — : — : — : ! *B <■ 



«$«- «Q|ft #{$(}■ <J)0 4(J* 'fl@8- 49*- 'Bljfl- ■BQH- "«©«■ *U* <(J«- 



O 



® 






& 



*> 



VANITY BEAUTY SALON 



T^xIstcmT^ui, ne^r ^StmJrmgfram^PtirJt 



o4 : 



. shop of rare charm and 
distinction that caters only 
to women of discriminating 
taste and refined judgment 

*0* -c|> ififl- 

& elephant' for an cAppointmtiu-- 




o 

O 



OS) 



O 






«) 



o 

o 



©• -8©e- -e(D®- e S«- ' e © e " - © 8 - ' g (9 9 - - e © 0, * 8 0®- ■ S 'S®' * fi ©©- -B©e- *0»- -e©0- -®©o- -<a 



34 



BfldCHUdt OOft&Cq BCTtWS UlU4fiATDi 



Goudy Catalogue and Title 




TYPOGRAPHY 



To begin with, the design of 
a piece of printing should be 
considered in its relation to 
the idea of the thing itself, its 
sale and use. Obviously, the 
type faces, color scheme and 
illustration should be keyed 
to the end of making it easy 
for the reader to get the idea 
of the advertiser, for results 
are what count. Type should 
therefore be employed with 
proper consideration for its 
force in presenting the copy 





AMERICAN 



TYPE IS THE BEST 



35 



10HY QRUA,«£KT1 



Goudy Oldstyle 



p*te*itn5 watt t t ts'6 nLiinrma *it\E\n,m 



7£ Point 



4A tia 



BEN 

Joint 



60 Pflfat 



6A 7a 



SIGH 

Rapid 



4- I Vint 



&A fla 



BINDS 

Exploit 



42 Point 



HOUSE 

Shingled 
first time 



•Ml Point 



<3A 10 a 14 Point 17 A 44 a 

EXPERIMENTS 
Bright magician 
spent much time 



HOME 

Q* spent much time 

Ucllllt unraveling tricks 



12 Point 



90 Point 



7A Ma 



GftAND PICTURE 
i C 7 1 N / Recent photographs 

inspire many leading 
"Ny^TlCI^IOT^ theatrical promoters 



delighted 



10 Paint 



24 A 4du 



J 



'U Point 



8 A 16a 



NOTICES 

.Unfinished 
framework 



PERFECT SPECIMEN 
Simplk design exhibited 
considered very artistic 
for modern typography 

S point 21 A 54 a 

CUT-COST EQUIPMENT 
Modern cabinets containing 
leads and quads reduce labor 
costs considerably. Efficiency 
material creates large profits 



IS Pilot 12 A 23 a /»t*j_» m a K a „ 

ti Point £9 A 68 a 

A/fEOH A NIC STIMULATING PRODUCTION 

paocHfeaurvE printers wcogn::r 'I. • 

C"t tvf^ pv t^ p r f q iAa rhaf * con,omT llM in e ^ i pp jn * 

V-JJ. V Cu vAUCI to th*ir plants with modem m-re rials 

* nnd mi chine ty. Now It the time, ** 

USU-i.ll \V3ltillIl0 t vef y m ima re lost swetl* the pay roll 









Characters in Complete Font 




A 


P. 


C 


D E 


F 


G 


H 1 J K 


L 


M 


N 


O 


P Q 


R 


S 


T U V W 


X 


Y 


Z 


& 


$ 1 2 


3 


4 


5 6 7 8 9 





a 


b c 


d 


e f g 


h 


» i 


k 1 m n o 


p 


q 


r s 


t 


U V w 


X 


y 


z ff fi fl ffi 


m 






d: 


3 « - 


i 


- 


' : ; ! ? 




Small Caps /tetn 6 to IB Point, and Oldsrvle Fi&qrrA 

i^Ms&tUqq En all ike*,atv put up in separate fams and furnished 

Onlv when ^p<>cially ordered 



36 



Qoudy Italic 

r*1f W7EC Af^it *.l 111 fi^elETCiro hD. 6&o.nfl 

^< 'i Qq- */}o. ■afla- ■*Uui- 40|i 4$* -flO* -flfl* 'SQ* ■03* -aQ*> b(H ■og* *{)♦« -oQ-s- -o()* ^ 3ft Point 



CA 11a 



Daintiness 

says more for 

itself ihan all the fine wards you 

can recruit to its aid 

10 advertise dtiintiness in jewelry, 
garments, perfumes, or silverware 
you must employ the Language of 
Daintiness, which is the combina* 
tion of paper t calar t illustration and 
the judicious use of the graceful 

Qoudy Italic 

American Type Founders 
Company 



PRINTERS 

Harpsichord 



SO Point 



7 A 14a 



MECHANIC 
English Subject 



24 Point 



INTRODUCED 
2uaint Inhabitant 



IS Point 



1-iA 28a 



MODERN SYSTEM 
Large Mercantile Firm 



14 Point 



19 A 3Ga 



ri- ^Cc -egi- -oCifl ■ ^13"' '«■©&' -dOo- -o0«- -tOt- -oeo- ^C*"- -*Co^ *0o- -*S«- -tOe- -^0^ -N)o^ EXCIJRSJQN STEAMER 

Delights Numerous Children 





Chambers in Compkic Font 




A 


B C D E 


F 


Q 


H 


1 


J ] K L 


M 


N 


O 


P 


Q R S T 


T 


U 


V 


W 


r x y y 


Z 


& 


$ 


i 


23456 


7 


8 9 





a 


b c d e f g h 


i i 


k I 


m 


n 


p q r s t u 


v w x 3 


1 z 


ff£fl$jfl$u£t 


* > 




I ? 



12 Point 24 A 46 & 

BEAUTIFUL COMPOSITION 

Hartford Sculptor Awarded Medal 

10 Point 36 A 52 u 

PRINTING LEADINQ MANKIND 
Michigan Colfcg^ Sttu&mts Enlightened 

5 Point 29 A 58 a 

ENFORCES FIRE PREVENTION RULES 
Drastic Regulations Ordered by Advisory Board 

6 Print 33 A *>a 
AMERICAN TYPE STYLES INCREASE BUSINESS 
National AiteTtKffTs Demand LateH TyJjijgTfl.£hi't Disiena 



37 



36 Pomt 



EA 1U 



^Austral 
translated 



3© Point 



Knowledge 
Sylvdn&ra&s 



TA Point 



■'A \>H 



Colorful Exhibits 



1* Point 



l i A 2fc ;t 



aAdmiresT)isplay 
Unique bolder Qiven 



U Point 



I'JA :i.ia 



T^mterST&rt'esting ^egun 

IZ Point 24 A 46b 

T^gsponsibilitj Undivided 
^Delightful Springtime dTKCusical 

3D Point 26 A 52 & 

Qathcring ^Sunlight 5hadoutf 
Qraduatt'an TJdfcdtcton* 

B Point 29 A BHb 

C^sic ^Beauf) ^Delighted ^fieruh 

Expressed Admiration ^Duri ujf '"Performance 

Tfamttntic Songs appreciated 

fi Point 33 A 6fia 

5nrraur Jin p Qramil 'Puf.mclfii* vtrmosjSiJtfn: 
Ffcwe&Ttalitf twn Geted T^ily (?omifwait £U>v«uI 



Qoudy Qunivzs 

PATtKTAMUED FOft 

J^iH, ^ "■•.*»' **#!-** "'*■<■-* **•■»** J jSt^t 

a- ■" w«C 

q (Catalogue (i 

R Of ^ 

£f Trints CrStchings M 



P 






Jftl-i-ii A J *. V i I * I A / * \ i f * \ 4 



- - 1 . i - - - .- - 





PhfiT£idi?rs in (?omf>fete ^n^- 




<# c/J 


S (? T> £ <t? 


Q 


<3€ I 


1K^^ XTvC 


T 3 


Q X 5 « u 


TJ 


tw x 


3? ? 2U 2u TTi 


er- 


$ l 2 


3 4 5 6 7 8 p 


o 


a b c 


d e zj f g q h 


t i 


k It I 


m rru n tl_- o p q 


r 


5 t f— 


u v D u> iv x X y 


5E 


tf * . 


fl ffi fit gu a ft 


i 


J 


: ; I f fv -^ ** 


*** 



m 






. 5 



g 



lis 



if 



1 



I* 

it 



Qoudy Qursivtj 











j«? • /■■ \ ' 






■*£* *£» 



Trinterc CrTublzshers 

Particular <5\ttention is (fallal to the Sleganh- 

Qoudy Qursivts 
Series 

cA 9$ype ^ace of Qreat dMerit and 
<&ttany ^Possibilities 

Original -^Distinctive beautiful 



aArnericari^ 
^SypCcJ'Qitnda's (^ompany 








^g|S!!p 



rcAeue tJOWHERS 



IB |>,»;:M. 



GOUDY TITLE 

PATENTED ■. I" ft I L B. •■, IH ft HECL9TERE0HO.iGO.444 

5 A 14 point M 



MEN 
SICK 



42 Point 



SA 



NOSE 
HIGH 



ci. I'oim 



GA 



RINGS 
INFER 



3»J F'. int 



HA 



POSING 
URBAN 



2-1 r : 



&A 



EMBLEMS 
GENUINE 



1H Point 



ISA 



BANQUETED 
DELIGHTFUL 
FROLICSOME 



ENCLOSED 
UTILIZING 
SCHOLARS 

PROUD MEN 
OLD CHOIRS 
CLEVER BOY 

10 Point 2SA 

SEND MOTHER 
URGING DAME 
OAK MANSION 
CHIDING KING 



If Point No. £ mH 

HUG INSTRUCTOR 
BEAUTIFUL SCENE 
SHOP ORCHESTRA 
QUESTION YOUTH 



BPvintNo. 1 8SA 

PROMINENT PRINTER 
MAKE PROPOSITIONS 
INTERESTING OBJECT 
CAUTION HORSEMEN 
ADVERTISING BONDS 



ti Point No. 3 ,W A 

DBCJ D E C Li IT I CAL PO I NTS 
BUSY SCH01.ARS RETURN 
WRITER AIDS MEMORIAL 
ENORMOUS FIELD CAMJES 
GOLF INSTRUCTOR BOLD 



6 Paint No. 2 



MA 



MODEST SUBSCR I FITON GIVEN 
ARTISTIC DANCER TRAVEL! NO 
BUILT CONSPICUOUS STUDIOS 
PURCHASING MODERN HOUSE 
LliriD UNVEILED MONUMENT 
(MFOKTtNO CHRISTMAS SUITS 
SOUND FINANCIAL EMJ?ORl I IM 



6 Point No + l 



II A 



RLNiirncNi; HtCHUST hums gfcfttncc 

SCHOLAR ASTONISHED INSTRUCTOR 
GOVMNUENT ENCOURAGED THXirt 
AUtarcAN in:.-,F.M T7T i NPJCCELLtO 

mcHiiti roueA-now uncomta ha&ie 

C)Crt(tlt6*CKP EAS-UHN MERCHANTS 
ENIUJtlHO FKTIlAOR|>lNAtlT DI*P|,Air 



The advantage uf Title Lin* 19 thfl-t it j^rmiis 
of dote Racine between tinea 



CHARACTERS IN COMPLETE FONT 

A B C D E F 
G H I J K L 
M N O P Q R 
S T U V W X 

YZ&S123 
4 5 6 7 8 9 



40 




J 











#;&U*rtW* f **J«0tf*HE&0«r 



AFTER 

ALL IS SAID AND 

DONE 

c^lftcr all is said and done, 
types are the most impor- 
tant part of the equipment 
of a printing office. There 
are times the printer over- 
looks this very important 
fad: as he contemplates his 
expensive machinery 



}* 



H 



fA American Typk Founders 
J* Company 



H 




*:sr 



X' 



-** -*- -sK *** ***■ 



%**r><* ^%^r>^^r^ m%&r**!M 



» 



ys^^A p W\» 












irefe^^l^^ 



41 



TI44L< »»fltM 



The 

QoudyType 
Family 

©here is a distindt 

touch of tomorrow embodied 

in the Goudy types 

of today, and this quality 

which anticipates 

the future enhances their 

present day uses 



American Type Founders 
Company 



ar 




<r*Y*^ HJ, *Y^* n *^^ 



oAmerican ( ^peJ&ounders Company 

GOUDY TYPE FACES 

m — ■ T 

Goudy Oldirylc - Gaudy Italic * Goudy Bold - GoyJy Bold Italic 
Gaudy HnndtcMj-lcd - Goudy Handtoakd Italic -Gaudy Cur&Lv* 

Gaudy Caralapie - Gaudy Catalogue Italic - Gvudy Title 



^KDoTrinters and cAdvertisers : 



Variety in type designs is the spice of typography. 
There was a period from the early sixteenth to the 
end of the eighteenth century when all printing was 
done with type designs of the order of which Caslon 
Oldstyle and Garamond are the present day repre- 
sentatives.These are superb designs, but the printers 
became so fearfully tired of being compelled to use 
them, that, when Bodoni introduced his modern 
roman design, the old style types were abandoned 
with one accord. Almost a century elapsed before 
the old style types were restored to favor. 

There must be variety to keep the higher order of 
type designs from growing stale through too con- 
stant use. A good parent type design, such as Goudy 
Oldstyle, is therefore developed in various interpre- 
tations into a type family, all to the end that printing 
may be kept forceful and lively. 



3&<l*0fabJW^&^Z^Wi<J)<L4*W^ 



IMIU1 »HDEH1 .,, 



the 



tore 






»<a^£g*%g33i5£i&3££ 





Y<£\ 





. **%&*■ 

lo continually create type 
designs which improve the 
quality and increase the de* 
mand for printing. 

To co-operate in every 
well-considered movement 
which aims to benefit the 
printing industry and en- 
hance its prestige. 

To discourage unhealthy 
competition and encourage 
such trade methods as will 
increase prosperity in exist- 
ing plants. 

AMERICAN 

TYPE FOUNDERS 

COMPANY 

ROBERT W. NELSON, President 







"■••■•*»* ■»■»•**" ■■«». 



42b 



TEACUP BORPi PJ3 




: *» v » v « v » v « y « y . \t * y • v » \t » \f « vLiXl ." * '"' * _Jj_i— JL -* * tf * '"' * '' f ' * v * v f ": 



~-*«.H 



^ 



The GOUD Y Family of Types 

GOUDY TYPES in their shapes have a close affinity with 
the classic roman letters of early Venetian printers. 
The ancient models are enlivened by increased contrast 
of main and minor lines, and by more acute serifs. These 
modernizations increase the effectiveness for present day 
uses and give a free, flowing quality which is one of the 
chief reasons for the popularity of the Goudy types. The 
light shines through each character, establishing unusual 
clearness in mass effects. Goudy types are for all purposes 
and give dignity with strength to every piece of printing 



■■*■*_ .-•**■ 



AmericanType Founders Company 



.-■v 

*% 

*£ 



u, 






-■*^ 



u£ 



•a 






"^r 



-*&> 
»-.«. 



4 



l ** JX * A * A ' & A * A * - * A ' A ' A * A * A * A ■ /■. ■ A » p. • ji ■ a » i\ * & • & • A ~s—ir- a A : 

42^ j..,, i|i*-ur ioikp« 



; 



■S. r - %....■ >.....-• ^ — .- >..„...- ^.....K n ...\ — %JU AJ> >.. j.... KJ^KJL AJ^AJlA* ..\, 

! 

THE PRINTING PRESS * H 

VOICE OF ALL PROGRESS AND 
WORLD THOUGHT 






w 



*•'■♦:* 



L/ 






<r 



Li 



- : ! 



w 



h*l i 



AJCH hath printing wrought for 
thy well-being and for all mankind. 
To movable types thou art debtor for 
thy knowledge, thy liberty, and thy 
prosperity or thy hope of prosperity. 
The foremost human benefactor is 
John Gutenberg. Four centuries ago 
his printing types first pierced that 
darkness of superstition and dense 
ignorance which prevailed through 
the many cycles of centuries. Those 
types of Gutenberg are now as ever 
the pillars of fire leading us toward 
a universal civilization that is sure 
to come when mental and moral 
darkness shall be no more 






BERKSHIRE TEXT 

(Antique -TDecfck 8dge^ *3iasis 25x38 - 60 and 80 Lbs, 

Made in French Gray, White and Tndia-Wove and Laid 



cA 2mlity Taper ( ^hat IsKUcAppmi to buyers 
of Qood Trinling 



<feA 44 A *****&** * A*** **&*****&********* 



« 






44 



Goudy Family 



*p ^t *jt *p »j» »y *j* ij* «j* <(• •(• >j» *j* *j» -tj* 1* ^p "j* *§* *§* *p •j' «j< *f* •(• *(• •(• «j* •(• *j* *i* *(* *j< *f* *j* *f* *j* *j* i* *j* *§+ ij* 




5*£j 



**biutufc*K! 



The GOUDY TYPE 
FAMILY at a Qlancc 



o4 (Composite Ticture of the complete Goudy Type 
Family u here shown for the first time* 



Goudy Catalogue 



Qondy Catalogue Italic 



Goudy Oldstyle 



Qoudy Italic 



Qoudy Qursive 



GOUDY TITLE 



Goudy Bold 



Qoudy Bold Italic 



Goudy Handtooled 



Qoudy Handtooled Italic 



c/Lmerican ^ype Rounders (^ompany 







■AMD* IDftftEl 

45 



Til I'.rJJlt 



Dial 



60 Point 



3A Ba 



Sight 



Pofat 



4 A Hii 



Baked 



|2 Point 



Ringlet 

36 Point 6 A 10a 

MINOR 
Epitaphs 



&J P- in I 



PENSION 
Bright Day 



£4 PtmH 



*A 14ii 



SCHEDULE 
Quaint Road 



Goudy Bold 



F^TfNTSiD MATT ?5, UK »KtJiTt*lE& HO. S7ff,*5S 

3 A 4b IS Point 12 A 2ft a 10 Point 



23A 44a 



NEIGHBOR EXPERTSDECIDE 

Gathering in lyceum 

Help ailOtlier creates development 

T regarding imports of 

general CaUSe foreign merchand 



14 Point 17 A 32 a 

DESIGN BOND 

Exhibit beautiful 
document before 

critical audiences 

15 Point 20 A SSa 

HIGH POSITIONS 

Commission desired 
doctors having large 
influential following 



ise 



ft Point 25 A 44* 

MAKES FINAL PLANS 

Passenger resumes travel 
after long and wearisome 
months spent in locating 
wonderful marble quarry 
for building corporations 



6 Point 29 A 67a 

THRONGED MAIN STREET 
Downpour of ram di&aitrcnialy 
interferes wltK joyou* carnival 
a tiJ celebration that had druwn 
i m men pe crowds. After wait inn 
Lminiderahk time the majority 
went to their respective home* 



r~ 



Characters in Complete Font 

A B C D E F G 
H I J K L M N 
OPQRSTUV 
W X Y Z & $ 1 2 
34567890 
abedefghij 
klmnopqrs 
tuvwxyzfFfi 
fl ffi ffl * , - 



, . ! ? 



46 



10 Point 23 A 4o» 

TENTH LECTURE 
Most knowing judges 
con t i nue gra tl t ing t he 
youth letters praising 
comprehensive theme 



8 Point 2fcA £2a 

ENTHUSE BUILDERS 
Prosperous manufacturer 
recently notified employes 
who contemplate erecting 
houses immediately of his 
indiscriminate assistance 



ft Point 2&A ft* a 

FINEST ENTRANCE QATE 
The thought commonly cfrufiltii 
with a gate is it* intention as a 
burner stopping the entrance of 
umi-cfcoTrW £«**«, 3*1 in fhc« 
d<ty* a flowery garden EHtHMt l 
may tmtatt rather than restrict 



Qoudy Bold Italic 

P4tKHT APPLIED FO» 

18 Paint ISA 23a 72 PoLnt 

CONQUERS 

Several tender 
vines matured 

14 Point 17 A 34 a 

NICE SERVICE 
Prominent mayor 
from remote town 
craves ceremonies 



12 Point 



-'1 A 41 a 



ENJOY OVTINQS 
Kindergarten lecture 
receives compliments 
from grateful patron 





Characters 


in Complete Foni 




A 


B 


c 


D E F 


Q 


H 


I 


j 


K L M 


N 


O 


P 


Q 


R S T U 


V 


W 


X 


Y 


Z <5? $ 1 


2 


3 


4 


5 


6 7 8 9 





a 


b c 


d 


e / g fi i i 


rl 


I m n o 


p^| rs t 


U 


V 


w : 


« y 


Z ff fi fl ft 


ifl 


a 


* * 


* * * * j 


• 



Non^Keminff 
ft A 4 a 



Bird 



IpI. I'oiTlt 



3A sa 



Qraft 



■):-■ [ % ■ : n l 



5A ;a 



Nedtar 



42 Point 



5A 9a 



Helpful 



36 Point 



15 A lu a 



DINERS 

Engulfed 



m roihi 



7A 12ft 



FURNISH 
Neat Styles 



BA 16 a 



MUNCHED 

Risked Claim 



47 



Goudy Handtooled 



72 Point 



3 A 4n 30 Paint 6 A 12 a U Paint 17 A 32 a 



Dial 



GO l J umt 



■;A 5a 





ieht 




45 Point 



U >a 



PINK 




42 Point 




36 Point 



%K 10a 



MINOR 




n 



RECIPE BURLES Q UE 




V1J 



European light 
opera with fine 
S music featured 



24 Point 



MA Hi 



HOCKEY 

Ice skating 
quite early 



12 Paint 20 A 38 a 

INDEPENDENT 
Remote little isles 
given opportunity 
to obtain freedom 

from foreign king 



IS Pomt 



12A 23a 



10 Point 



23 A 4Ja 



NEIGHBOR 
Helpful hints 
about buying 



MEN GRADUATE 
Students from many 
states complete their 
courses and graduate 
from popular college 









Characters in Complete Font 






A B C D E F G 






H I J K L M N 






OPQRSTUV 






W X Y Z & $ 1 2 






34567890 






abcdefghij 






klmnopqrs 






tuvwxyzfffi 

f 






A & M ■« * + * 5 i I t 







48 



14 Point 

MODERNIZE 
Improved ways 
of manufacture 



Qoudy Handtooled Italic 

pm«T APPLIED FOft 
17 A 34 a 30 Point 7 A 12 a 72 Point 



of manufacture 1%7 w 1 , 

being employed £V CLUgtlty 



12 Point 21 A IU 

SUBSCRIPTION 
Notable magazine 
increasing number 

of pages because of 
additional interest 



24 Point 



a A hi si 



after lunch 



23 A 45 a IS Point 



ISA 23a 



HUNTING HORSE 
Southern equestrians 
display unusual skill 
in handling imported 
steeds in circus arena 



DECEMBER 
Quaint dunce 
was approved 



Characters 


in Cnmplstt 


! Font 


A 


B 


C 


L 


i E 


F 


Q 


H 


I 


J 


K 


L M 


N 


O 


P 


Q 


R 


S T 


U 


V 


W 


X 


Y 


Z 


& $ 


I 


2 


3 


4 


5 


6 


7 8 


9 





a 


fc> c 


d 


e f 


g h 


* 0- 


Jc 


I 1 


rai n o 


P 


q r . 


s t 


u 


V 


w : 


k y 


z 


ff a 


ft 


ffi 


M 


$ 


* 9 


-" 


* * * 

* 


J 4 


f ? 

+ 



BA 4 a 




60 Point 




Ei^lit 




48 Point 



MINE 




5A 5a 




Ipirited 



33 Point 



6 A 10 a 





40 



Gaudy Family 



^SlE^H^^ 



BjgjSi 



,K@j 



gy^Cy* 



a 



« 



£ 



s 



a 



£ 



3 



S2S 



;«222i 




SEE 



:- 



:ses ; 



i!2l 



ss 



fM 



<* 



n 



s 



i 



hUA« 



^eaag gso 



-^ 




MODERN 

DISPLAY ! 




II 



£' 



for Strength and Beauty 

jflU s4_fl ■ * • * » > ■ « 1 ■ -* * ■ • 



Q^m 



B 



usss^ 



jr<^* — • - — -* — ■ — • — »- 



THE possibilities of producing 
wonderful effects in typogra- 
phy with the beautiful type faces 
and unusual decorative material 
shown in this specimen book are 
limited only by the cleverness of 
the compositor. The display here 
shown is one of the various ways 
in which the material can be used 

American Type Founders 
Company 



P&tS 



tw- 



42&&K 



9>. 



1 



1 
t 
1 



*\ 



— ^ 



tarn 



sm- 



Trr 



I 

I 

i 






i 

i 



£99 



£§?±E§! 



».w^WJa^wx'Sww J ?gKg 




-as 



TUHAN BOttUtll jtmnJCAN ttOADIft 



11! 



50 



Goudy Family 



The UNDYING 
CHARM of COLONIAL 

f FURNITURE 




No vogue of the nioitnent will 
ever rival the lasting appeal of 
Early American Furniture. Its 
dignity and richness, its simple 
artistic beauty and sincerity, set 
it apart from any modern style 
and therein lies the popularity 



Nelson Furniture Company 



NEW YORK &. CHICAGO 






ifir«r 







Goudy 

Hancltooled 

for 

Distinctive 
Printing 



I 






American 
Type Founders 
Company 



DURING DECEMBER 

an exhibition 
Paintings 

WATER COLORS 

ETCHINGS AND DRAWINGS OF 

INTERIORS 

ROMAN STUDIOC 
. DECORATIVE ART BUILDING O 
GREENWICH AVENUE - PHILADELPHIA 



i 



7 bt 

m 

m 



'J V. 4 *' J?x£> Q?.*£ i?Y 



iffiytooysouseu 



OLD ER4LI9M BOROtl 



51 



Out on An Line 



7S Point 




Bodoni Series 

;*A 4u IK Point 11 A 22a 

USED TRACK 
Repair finished 
in time for race 



HI Poll I 



a A An 



Maple 



+* Point 



5A Sa 



IS King 



42 Point 



.'■A r-= 



MONTH 
July One 



84 Point 



6 A I0i 



NUMBER 

Third Rig 



I" FmiH 



«A 11a 



MOULDED 
Letter Style 



24 Point 



7 A 14a 



FINE HOUSE 
Submit Design 



14 Point IflA 31 u 

REMARKS MADE 

Demands statement 
about large concern 

12 t'oiiit 1HA 3Sa 

SECURE PRINTING 
Getting qualifications 
considered reasonable 
under good conditions 



K) Point 21 A 40 a 

QUESTION METHODS 
Happy childhood pranks 
amused sedate professor 
while visiting at nurserv 



a Point 2JA 46 a 

L\ HIBIT GREAT SUCCESS 

Lavish business arrangement 
in we&t&ni city amazed visitor 
from the m I umbering lakesidr 



i". fiii-l 2WA 5Sa 

I'KIMFKS t.ETIlM, H1G PROFITS 
Tin me BUfii>j«a m*n who cannot <kcu« 
llir rJufijvt <ii<lUit? i 1 1 ^v j d ay« ur<" (.■main 
inwnr nmrninic locwakc* and rrttJueUiAT 
tbi- outlook in rocky uml very QDGCftabl 
unkt- [h«y*:*Ith u}' wiih |>n? ixitn il and 
r^oliic lh#t dEriettry menu pnwperilv 





Characters in Complete 


:Font 




A 


B 


C 


U E 


F 


G 


H 


I 


J 


K L 


M 


N 





P 


Q 


R S 


T 


U 


V 


W 


X 


Y Z 


& 


« 


12 3 4567890 


a 


b c 


d e f g h 


1 J 


k 


1 


m n 





p q r 


s t 


u 


V 


w X 


yzfffiflffiffl 




« « 


* 5 


« ' . . 


T 9 

m m 




Shall CAM frnm 6 i» IS Point* tod Okkiyle Rgjarei raS+'^fkjc 
from d la IN PoinU arr |'Ul up in ^paracr foiiLs mid 
rnniitlW out* *%*irti flpndwlly «dfml 



52 



10 Point 21 A 11 u 

EXQUISITE SHOWING 

Beautiful sculpture being 
commended by numerous 
art connoisseurs of repute 



a Point 22 A 45 a 

DISTim VISHED HUNTER 
Renowned professors arrange 
for an iiuLftnite sojourn uilh 
explorer in uninhabited Utnd* 



6 Point ft A 66 a 

GIVES MTKKKSTltiG EXHUUTIOft 
Educational nwpGrvi3or ttxprexxinfr %rrm 
pBctanai titfisftictina rc-iih latest ttinyhtr 
ftfitrrtn m+nt*l patfefain that pravtd ttf 
M*f«l**T mh'fftl EHf /lump hui/ffon n* *D#/f 
as craftimi*n, Wanv iirmjur ami «r ini it 
ipcrimpnt rvif fi>aii javarablc rummmlM 



liodoni Italic 

IS Point II A BJft 

HIDE DESIGN 

Successful clerk 
ivins promotion 

U Point is a ai» 

RESTORES BOND 
Prominent financier 
builds country home 

12 Point USA 33 h 

EXPERT DIRECTOR 
Musical society renews 
me m hi » rs ft ij j camjM i ig 1 1 
under energetic leader 





Characters in Co\ 


mplrtr Font 




A 


B 


C 


D 


E F 


G 


H 


I 


3 


K 


L M 


N 





P 


Q 


R 


S T 


U 


V 


W 


X 


Y 


Z & 


£ 


1 


2 3 


4 


5 6 


7 8 9 


a 


b c 


■ d 


e 


f g h 


i 


J 


k I 


m 


n 


o p q 


r 


s 


t i 


f V 


V 


w w 


X 


y 


z 


V fi fl ffi 


ffl 




tv a 


* ? 


r 


'. . f 9 
■'»»■* 





{ 4t-*i fpn 4rt Litif, 



HA 4a 



Dark 



00 Faint 



HA &a 



Stapl 



e 



•1.- f'l.M.t 



■I A ML 



Beyond 



42 Point 



sA »a 



NORTH 

Graceful 



3* Point 



&A 5a 



REBUKE 
Huge Disc 



30 Point 



tiA u a 



BRIDGING 
Kept Hotels 



24 Point 



NOBLE BIRD 
Each Numeral 



CaHtOt] Ar\ Line 



m Point. 



Bodoni Book 

PAt^MTEB AFRIl 13. 1935 REChSTERtC NO. 617. Its 



RESUMING 

Bring Orders 



5 A 9 a IS Point 1*A 33 a 

COMPOSITION OF DISCOURSE 
English must follow high standard 
of correct usage thai is observed in 
the writings of the greatest authors 



42 Point 



a A 10 a 



HARMONIZE 

Simple Reason 



36 Point 



6. A 10* 



DISTINCTIONS 

Nicely Decorated 



30 Point 



SA 12a 



INTRODUCING 

Graphical Sketch 



24 Point 



SA IGa 



LARGE INDUSTRY 

Neighbor Enterprises 



lfi Point 



12 A 2<S a 



REPRODUCE MACHINE 
Eliminates Unusual Defect 

14 Point 17 A .W a 

BRIGHTER GREEN COLORING 
Handsome Masterpieces Exhibited 



10 Point 22. A d2 a 

THE MODERN SHORT SENTENCE 
SENTENCE construction as our ancestors 
knew this term ls not cause for unmixed 
satisfaction among present-time writers 



8 Point 24 A 41 a 

KEEPING OFFICE RECORD FACILITIES 

Most managers will find that keeping available 
record facilities means reducing the overhead 
expenses and the general increase of efficiency 



£ Point '11 A 62 a 

INDUSTRIAL DISEASE PREVENTION ENCOURAGED 
[jii: I' , >i i i.ir^ and dut) n; employers to exercise m.: unlim i ;, 
hut eJctfaOnlinHirr tf<ir C to prevent o ticU ptiiio ftal disease is hD 
longer an ai-gu*hk it *lebs(ahlfi qnealiu&t Adequate means 
are a vaiEable whereby ihe spread of dia^aae can be prevented 



Characters in Complete Font 


A B C D E F G H I 


JKLMNOPQR 


STUVWXYZ& 


$1234567890 


abedefghijk 


lmnopqrstu 


vwxyzfffiflffiffi 


"".,- ":;!?[! 


Charafilert 11 U nut hlrniihed with 
24, 30. 3o, *2 and'lfl Pulnt size- 


Si* ALL Caps ire ha 6 to 1 S Point are put up 

in separate (aO.lt in*i furnished on!y 
vlien special] y ordered 



54 



Bodoni Book Italic 

PATENTED-! "J Clf 13-, [MS If E-G IS T E R E D Hb. 617,277 



10 Point 22 A 43 a 

NORTHERN SCENERY INSPIRING 
Beautiful fields and enticing mountain 
trails become ivonderfully attractive to 
sportsmen and vacationists during late 
summer and early faiL Nature provides 
numerous retreat ions during this season 



H Point S4A 46a 

INTERESTING DISCOVERY RECORDED 
Pleasing as the origins of our alphabet are in 
their details, they are not any more fascinating 
or interesting than the incidents hy which these 
results have heen gained. The patient working 
out of the meaning of various rock inscriptions 
has occupied the atteutum of rvnabte scholars 



G Point 30 A CGa 

EDUCATION MC&EASWC MECHANICAL EFFICIENCY 
Technical education has pwuad a propelling fotm in the march 
of progress? in, all parti of the warbL It tRaches modem bminets 
methods in a seientific manner, CFMfieJ a *pir£t afsdf-relivntt, 
tirtd ensures a standard ofprafieiency that is £&■■ day absolutely 
Ksicntmi in the individual ambitious to become an efficient and 
skilled waftsman, and whf* exptei* tr* be really .M&mtful m Ufe 



36 Point 



Caxt vn Art Line 



6A 9a 



BURDENSOME 

Replace Original 



30 Point 



6 A 12 a 



DISENCUMBERED 

Magnificent Country 



24 point 



8 A 15 a 



SCIENTIFIC METHOD 

Bright young prospectors 
introduced unique system 




la Point 



L2A S4a 



INTERESTED COURIER 
Spent many delightful days 
visiting several uninhabited 
places whilst seeking health 



!■-, I'm: 16 A 33 s 

WONDERING ASTRONOMERS 

Observations reporting exceptional 
planetary activities cause populace 
many anxious moments during day 



12 Point 19 A 3&a 

BUILDER CONSERVING GROUND 
Delightfully attractive bungalows with 
spacious basement quarters. Contractors 
enthusiastic concerning housing people 



55 



Bodoni Series 



J^. 



t 



Distinctly 
Feminine 



wuvtEn \>t»M MMFR 

S11LE i;R EAT IONS IH*FJ*AVEI> IN 

LARGE VARIETY 

TIM, section thai Ikib done 
so much to enhance the 
reputation of our store as an 
establishment truly creative 
is 1 he Women's Department- 
It is fashioned along lines of 
the foremost Parisian shops 
for women. Here our skilled 
designers, who have visited 
Paris and studied the recent 
tendency of the fashions, are 
prepared to help you in the 
selection of a gown that will 
meet the terms of your own 
personality and figure. Thus 
the gown becomes a unique 
confection that expresses in 
its every line the distinction 
that is the very essence of art 

WORTHINGTON 



?wag 



Sbybr 

I T* i **( BONDER 



Famous American 

Modiste 

FIFTH AVEXUK VI OH AND STREET 
KOCHKIXF PARK 



a 



wd$ 



% 



* 



y> 



BEAUTY 

IN ADVERTISING 

AND IN THE 

THING ADVERTISED 
IS A MOST 

potential agent 
in securing 

\U<[ ITS 



R k a i>e Printing 
Company 

Metropolitan Building 
Chicago, 111* 



IliLIlK B*>iD 



THE 

MODERN 

Phonograph 

rHi»M time immemorial 
music lut.« been the greal 
glTer of delight. Nation* 
were burn in the glory of 
music* Dream* of king* 
have been *h altered and 
kingdoms uprooted, vel 
tii u» it 7 b-ir sprung from 
tin 1 ruins and flourished. 
Such is llie fine spirit of 
music which came lo us 
lUrough ages, and which 
the Modern Phonogranh 
ri'|iriMlmes so feelingly. 



56 













- 










The Bodoni Famid 


T 


gaiiiiiiiiiuiiiMniimiiiiiiiiiiiui^r 


DUTIFUL Print 
ing is an educator 
the same as is an] 
art. The thought! 
of an author tak< 




l pi ^.ll 


9 

f 

3 


Plll1llll!lll!lll!l1lllllllllllil!lllll^l 


3 


on added values by reason of it 
The mind is always receptive ii 
proportion as it is helped to com 
prehend the real meaning of th< 
writer. Nothing will assist mor< 
than an effective page of type ii 
enabling the reader to arrive a 
that meaning quickly and easily 
for this purpose the members o: 
the Bodoni Type Family are no 
surpassed for power and beauh 


1 

l 
t 

-w 

f 

t 

r 


Tint: Jaqui 


ah Omameol Bodoni Mortised Ornament 


» 













Giambattista Bodoni 



r&t^>~ 



JOHN BAPTIST BODONI, whose works shed lustre on the 
typographic arts, was born in Italy in the year 1740, 
at Saluzzo, Piedmont, near the Alps, and learned the 
printing trade in the small plant of his father in that 
town. At the age of eighteen he entered the printing 
house maintained in Rome by the Roman Catholic 
Church, known as the Sacra Congregations de Propa- 
ganda Fide (Propaganda of the 
Faith), where religious books in 
v many languages were printed . He 
' was thus led to learn a number of 
languages, including Arabic and 
Greek. This historic plant had its 
own typefoundry, and this type- 
foundry was the first to issue a type specimen book. 
That was in 1628, over a century before Bodoni was 
born. Bodoni was greatly interested in typefounding, 
and he applied himself to it, and became an expert 
punch cutter and matrix maker, besides learning or 
teaching himself the other main 
branches. But always the thing 
he was most intent to do was to 
print beautifully. Bodoni laid the 
foundations of his undying fame 
during his four years' study and 
work with the Propaganda Fide 



Bodoni developed 
lofty ideals and he 

1 visualized anewthe 
intrinsic beauty of 

i typography. He in- 
troduced a distinct 
and beautiful style 
into his types which 
was the forerunner 

L. of all modem faces 



Buikjni changed the ' 
typographic standa rd 

) of taste entirely. His ( J 
style is always chaste, l 
re lying upon suitable . X 

■ spacing,goodpropor- ■ 
tions, proper margins 
and clean presswork, 
rather than upon the 
use of the decorative 
^effects then in vogue 



Set in 18 Point Bodoni Bonk and Italic, ln.r« in 12 Final sn J 10 Point Boitoni Book 
HmliiiK "■ 30 Point Bodoni Bold. Modem Brackeln.nd' D«h 



58 



Printer • Typefounder 



-*Q*S»~ 



( 



1 



i 



In 1762 he established a small printing plant, and began to acquire 
a good reputation, so that in 1 766 the Duke of Parma invited him to 
that city, offering him a very liberal subsidy and a free hand. Hence- 
forth Parma was the home of Bodoni, and there he flourished. He had 
conceived the idea of making Roman type faces quite different to the 
faces which were then in use— the Roman face now called Old Style— 
and he established a typefoundry which did not cast any Roman faces 
like those of earlier times. From the yearl469 to 1 785 Roman types 
were all of the design of which the Caslon Oldstyle is representative. 
The types of the earlier times were many 
of them beautiful, hut the whole civilized 
world was heartily tired of the monotony 
produced by their exclusive use, just as we V 
would get thoroughly tired of the beauti- 
ful Greek architecture if every house and 
store and factory were built like a Greek 
temple. The printers and their customers 
realized that they had had too much of 
these ancient good types when Bodoni's new Roman types appeared, 
and this is proved by the fact that in the year 1805 there was not a 
single typefoundry in the world making the old style Roman types. 
The new design was called Modern Roman, The attempt is made in 
oldstyle Roman letters to reproduce the effect of calligraphy,whereas 
the Modern Romans are undisguisedly the work of steel engravers— 
sharp, clear, clean cut and precise. The types in which this page is 
set are extreme Modern Roman in design, and are truly representative 
of Bodoni's invention. The characteristics are perfectly flat and sharp 
horizontal serifs with extreme contrast of the main and minor lines 



One of the changes which 
Bodon i i n traduced into the 
forms of his Roman letters 
was in the serifs* Those of 
the capitals he reduced to 
single sharp lines of about 
the same weight as the thin 
stroke* of the letter*, while 
the serifs of hia lower-case 
characters are raised to an 
almost horizontal position 
at right angles with the up- 
_ right strokes of the letter 



* No printer or typefounder has exercised a greater innuencr'on the style of printing or the form of all Rom in letters than thft 
fimtitis Italian* GiamliaUttta Boduni. far m II of the Modem RotnaQ type* follow mure or lean rWrly >i i* plain deaigriE. Before 
Rodoai began* in the bttLrt part of the eighteenth century, to itriprovelhe form ni Iritrr* then in Hie 1 , legibility whs a feature 
thai had received scant consideration at the hand? of Letter designer*. So Ereat Wfn the beauty of his type faces, so widespread 
wfti the influente of hit ar*le of printing, that it was not long, even in England, before CllloQ and Other old stvlc fauea went 
Out of use and uWppearcd entirely from type specimen books. Printing loot in altogether different form. And because only 
the general styles of Bodoni's types were copied, and not the many virtue* of his pi inline the art soon foil to a Low level. AU 
wtic h«\e had nccew to * eoLkction of booka printed by Bodoai ifr«+ however, tint the fauLlauf the pupils do not appear in 
the works of the great muter. The open page* with gcHeron* margin.* and the myk mad beauty of bl* 4yj»e faces mate the old 

_ volume* printed by him a real pleasure to read. Ilia works show thai Bodoni never printed anything in an indifferent manner ^_ 



II 



Set La 14 Point Bod out Book. Insert* in & Point and 6 Point Bodoni Book 
Heading in Bodon i Bold. Modern Bracket* and Daah 



59 



Ton I men is printed on Decku CAlGli, brown. Earis 2£e3£-80 Ibt 
Miar by Hie AMUttCA.V WHITING PA*TJt C&, Hdyoke, Man. 



I Z i 5 • § • 4M 4f &i Si §i§|§ \ z \ §!§!$!§ 

If! 



• - • -. 



An Abundance 
of Type 



THE many advantages of an 
abundance of type are very 
apparent. There is no waiting 
for distribution and no pick- 
ing for sorts, with attendant 
evils; no delay for sorts which 
have to be cast specially at an 
extra expense, FuU cases are 
a sure sign of efficient plants 



THE BODON1 TYPE FAMILY 

MEETS ALL THE REQUIREMENTS OF THE 

AVERAGE PRINTING OFFICE 



American Type Founders 
Company 



Itfi 

n 

§• 

i^ ■ 

;§ 

s * 

~ i 

if 
ft! 

If 
Ii 
if 

§r 

!§ 

9 I 

~ ! 

If 

it 

?# 

§i 

if 
fi 
if 

ri 

; - 



Brochure Border Modern D&nlr 



ift$if iliiiiiiiliiliifif iiilifj 
iiiilllif if if iffflfif if if Mil ii 



T"Sr 



n 

p. 
ft 



JL. A 



FOR 

BOOKLETS AND 

CIRCULARS 

THERE 

IS NOTHING 

BETTER 






a 




Bodoni Types 

Have a singularly alert, 

forceful look, and never 

fail to add life and color 

to the printed page 






I 

I 

i 
i 

f 

i 

f 

i 

I 

i La 



^^l.-**^.-*^!*-^^—^^---*^—-*^*-'^*--^^' 



Deckle d'AighZ^t, 

a paper of the richly beautiful appearance 
and sterling, old-time characteristic of the 
fine papers hand-fashioned 
by the craftsmen of the 15th 
century, Like them, it has a 
natural deckle on four sides 



can hefwrn&hml in 

weight* 
1 2 W9 ami 19x25 



[£«' -*«£« •<-"*€« *-*£€*'— *€**-* c €■* — !>€<'-**€<•- H [* - 



Bocloni Bold and Badoni Italic 











yvffiGffl^^^Sli^^Jv^Jffl^R^ 








jTf MM 






ANNOUNCEMENT 






The Temple of the Fathers of Faith 






announces a great revival meeting 






for January sixteenth, at which the 






Rev. Dr. Stephen Light will preach 






EVERYONE WELCOME 





JJ1-3I.U5H OftHAIIfVT 



/ 



I / JOIJT II is the golden season of 

^y foolishness for which the wise 

QSivould barter all their wisdom. 

the rich all their wealth, and call it a 

bargain,knowing the value of youth 



\ 



\ 



/ 



r xn.-f m-h: 



til 



Can* on Art Line 



72 Point 



Bodoni Bold 

PATfKTCO JUNL 53. 1 »14 H EUIS1 f RtU VQ &27 Zf ft 



3A 4a 



Holy 



60 Point 



Begin 



48 Point 



4A Ba. 



Repaid 



A'l Point 



4 A 8 a 



FOUND 

Injuries 



&£ ¥'<• ni 



5A S3 



RETURN 
Masterful 



30 Point 



6 A 10a 



EMBARKS 
Army Band 



24 Point 



ISA 12a 



SOUTH END 
Higher Juries 



IS Point 



I0A 20m 



FIND TRADE 
Exported idea 
to get business 

14 Point 15 A 30 a 

LOST INTEREST 
Continues practice 
of ignoring orders 



SOLVES PROBLEM 
Discuss new schemes 
for combining seven 
bunking associations 



10 Point ISA 36a 

PRINTER INVEiYITVE 

Ambitious students will 
display modern designs 
for ii u usual typography 



ft Print 2LA 41a 

AN ^VALUABLE SERIES 

llodoiii is adaptable to every 
I'lapi* of work ail J if* Npleeted 
by those demanding the best 



6 Point 25 A 4&a 

TAS't E IN SETTING COVEH PAGE 
Much i«i rlir real a*l%'-r-rl i»i ny value of 
any hook , pamphlet «r Urorliurc lice 
in tW fitvtr dcbigli* Mtod i>n ronrftllfy 
arlcrtiaft! an approprialw tjpc «riei 

hingf* the xurroi i»l ' lh i- ritlirr pfldrt 

on nmttnr *• liat color or Hop k ■■ ujwd 



Characters 


in CompleU 


a Font 


ABCDEF 


G 


H 


IJKLMN 


O 


P 


Q R S 


T U 


V 


W 


X Y Z 


& $ 


1 


2 


3 4 5i 


6 7 8 


9 





abed 


e f g 


h i 


* 

J 


k I in a 


o p q 


r | 


i t 


U V W X 


y z ff fi 


(1 


ffi ffl * " 


f 9 
* 5 ' 




i ? 

i # 



62 



Bodani Hold Italic 

r-htih-tto j-Jtoz 2a, ran hegistereO KG.Gk'l.Zlz 



10 Point ISA 35 a 

DEFINED SENTENCE 
Oakland supreme court 
judge delivered oration 
at leading country club 



B Point ISA 3S a. 

INSURES AUTOMOBILES 
Noted youthful urulerwriter 
Inaugurates modern system 
for securing office efficiency 



6 Point 34 A 48 a 

PRODUCING MOTION PICTURES 
Sftvtsrul manuffu luring rwncrrnJi Uih* m 
advantage ofn*w advetfitiftg navelty 
by having motion pie I ur« film* matin 
showing Hi&tiiod* of producing goods 
madti by them* Thi# plan rrpnmn civic 
pride and i* alxoa hutine.M utimulant 



18 Point 



10 A 19 a 72 Point 



ENTERPRISE 

Maine scientist 
received medal 



14 Point ISA 29a 

HUGE BUILDING 
Beautiful entrance 
lends enchantment 

12. point ittA 31a 

FOREIGN ARTISTS 

Danish military band 
rendered remarkable 
descriptive overtures 



Characters in Complete 


Font 




A B 


C D E F 


G 


H 


I J K L M N 


O 


P 


Q R 


S T U 


V 


W 


X Y 


Z & $ 


I 


2 


3 4 


5 6 7 8 


9 





a b c 


d efg h 


l J 


h 


I m n 


l o p q r 


s t 


u 


V v w 


w x y z fffifl 


ffiffl 




* ? • 


« 



Ca&l an An Line 



3 A 4 a 



Nigh 



} Point 



Effort 



4S Point 



4A 6b 



Striped 



42 Point 



•i A 8a 



HOMES 

Diligent 



:"»A Ja 



BOUNCE 

Rejection 



30 Point 



GA 12a 



NUMBERS 

Proficiency 



£4 Point 



6 A L2a 



HISTRIONIC 
Fine Mansion 



63 



Card Bodoni 



SI taint No. It 



»A 



RECOGNITION 

24PtfmtNo.H 9 A 

PREDESTINATED 

18 Point No. 10 11 A 

EXCHANGE GOWNS 

1ft Point No, 9 13 A 

COMPLETED STEAMER 

1 a Point K,>. 9 ISA 

PRINTED FINEST BOOKLET 

12 P*mi No. 1 19 A 

BUILDING BEAUTIFUL MANSION 

lSPoiutNo.fi 22 A 

DISTINGUISHED NOBLEMAN HONORED 

12 Point Nij. f) 27 A 

IMPKOVRD TYPOGRAPHICAL ARRANGEMENTS 





CJIARAlTEHSTNCOMPUTr FONT 


A 


B C 1) E F G H I J 


K 


L M N P Q R S 


T 


UVWXYZ&8 


1 


2345678 9 




* * * 9 • • 


fh 


» fulkinMnff «v«rh B tiiri»K #W*«tf*l Hi * WCittjd 
fur ft ml* Ki»^H 7- A, 9, Wh U h4 IS 




AFLPTYWY 



GFointNu.4 25 A 

INTERESTING DEVELOPMENTS RECORDED 
COLOR COMK1 NATION IMPROVES FOLDER 

6 Point No. 3 29 A 

APPR ECI ATE5 K XT Ft AORD1 NAB Y EH T K RT A I NM EN T 
LABGE METROPOLITAN AUDIENCE CKKKHS ACTOft 



6 Point No. 2 



34 A 



skUM^ NTH IVTFHJUTlOlVAT A LTD Mil U 1 1 -K IfMllHHTlON 
hAII.Y nilWHPAftH .IMVOt^CEMEKTS C]\l rXXlHM.lTTCn 



fl Point NTo. I 



3&A 



M'FXIAL ^OiriMiTTI.KCOrfntDfcHITf& APPROPRIATE AHnAM,EHr.M 



Rinixr, Habits FtntMSiirti 



Monthly Statement 



TFI-FPHOSK: PtNM ■> 12 



To ParkRiding Academy; d* 

BtNJAMfV JOHNSTON, FttOi-HlttUK 

Nohth Boulevard at Camptoiv Street 
PHILADELPHIA, PA. 



M 



TEi.EPin.Jff]:: PkHH !HS 



Park Riding Academy 

RI:MA.MJ% milNiTlirt.l'TfOFJIIF.TOJt 



,4 HI Til BCtt LiVAHJJ iH*Mnw sturet 
PO IE.* DELPHI A. Pa. 



ORIENTAL OBJECTS OF ART 

Jade 
Souvenirs 

kkqil-jsttf TmNicets 

Off tUllfc UESIG* SITTABLV PClUt 

MOMEDEGOItATION 

OK GIFTS 



Rimv.s Curio .Stoke 

HakTTOID Sthkft at FKAHKIXH Sw OtU 



64 



Card BODON1 BOLD 



1 






oi.tn actors in 






cmiriETE font 




A 


B C D E F G 




H 


I J K L M N 




O 


PQEST1] 




V 


W X Y Z & S 




1 


2 3 4 5 6 7 8 




9 


V* » • • * • • 

Tfec followlns avcrtwryrinic 

■h.raj-t.r« urn ■uppliiMl fc-r fonts 

Ma. M. It. 90. II. at. 2. 21 









6PofatNo.i6 SfiA 

.VI E B< : A NT. T .E A SS( 1C I ATIO IV CELEBRATE S 
FRENCH STEAMSHIP COMPANIES MERGI 

6 Point No. 15 2SA 

IE k po ft l h ks st.i ;i ■ b 1:11 ix cm \« miws acco i NT 
DEPARTMENT MAN ACER PROMOTES SECRETARV 



6 Point No. 14 



84 A 



F.XTftAOHFli'VAP^ I f*:\ H U I PlHIiNT PROJECTS AHA MM I Mil I 

illustrious sCirrj»roics* placed work otx nxiiiiiuit)^ 



6 Point No. 13 



38 A 



ltpirxT%>TlnrM: r <|iKM[Ai bwoiielud ttnntixKFin ruhNlt-A 



r 



FIRST PUBLIC 

MUSICALE 

GJVUX 0Y RT11SIM 

II \ mi* en School 

HALT. MORE 



THE Al IMTOKlL M 
TiUTRSIEW EVENING* MARCH THIRD 

4.T I llJHT-THlltTV 



24 Point No T 24 



7A 



DETERMINED 

24 Point No. 2? 9 A 

INTRODUCTION 

18 Point No. !!£ 11 A 

STRANGE REBUKE 

12 Point No. g 1 13 A 

BOLD MASOUERADER 

12 Point No. tf I ISA 

HONORABLE ENTERPRISE 

12 Point No. 19 11+ A 

DEMAND POSITIVE SECURITIES 

12 Point No. 18 i'_ \ 

REMARKABLE SETTLEMENT OFFERED 

12 Point No. 17 ST A 

NORTHERN POWER CONFERENCE ADJOURNS 




PARAHOi/rrr BCftren 



65 



Ol^t on Art Line 



Tl Point 




Cloister Oldstyle 

PATENT LD J L'LT I 3. I* If »rS(fTT«Ca PO. ffO 5* D 

4 A 6a lOPcint ISA 3*n 

MODERN SHOP 
Newest devices for 
making wire bought 



U P. ■-: 



IS Quiet 



42 Point 



7 A i£a 



Red INK 



m Paint 



*A 13a 



IMPORTS 

Eighth Boat 



&A Un 



SYMBOLIC 
Describe Race 



24 Print 



10 A 18s 



FINE ARTIST 

Complete Border 



IS Point 



REJOINS OUTFIT 
Selling Fine Houses 



14 Point 



i-A ■;. ;. 



BANKER RETIRES 

Erected biggest stores 
for this business section 

12 Point 24 A 47 a 

STORE TO EXPAND 

Very large influx of the 
volume of business shown 
by company in statements 



10Pc>im 25 A GO a 

PECULIAR ATTITUDE 
Enthusiastic conclave held 
by printers from many states 
concerning modern methods 



8 Point 2ii A nfl a 

ARRANGE SPRING TRIPS 
Passenger lines anticipate a very 
bxAsy season, due to the many new 
markets opened in foretgit lands 



fi Feint 



KjA so* 



AUDIENCE Ef^OYS NEW PLAr 
DnuGH-rEi> crowd cheered pWcrs at the 
opening performance last night a four of 
ihrbril pLiya Cvcr sUctl in thinUy. From 

all the communta heard it seam a destined 
for a tang and prosperous ran and will be 
enjoyed by the thousands who nuy *** it 



Characters in Complete Font 

ABCDEFGH 
I J K L M N O 
P Q R R S T T 



U V W X Y Z 


& 


$123456789 


O 


abedefghi 


J 


klmnopqrs 


t 


uvwxyzfffi 


a 


ffi ffl Qu a ( ) [ 


] 


* * ' ■ 5 ■ • 




Smaij. Ojs from 6 to iB P*in% and Lining Figures 1134567890 

in all Jiiei + afrpul up in separate fonts and furnished 

only when specially ordered 



66 



ID Point :'# A 56a 

SHOWING AT MUSEUM 
Great crowds flock to sec picture 
painted tn many beautiful colors 
by a distinguiibed foreign worker 



h point -»A titm 

StW ISLANDS DISCOVERED 
Astronomer reports finding of jereral 
n<v iflestial bodies which had baffled 
tch&ldtfy professors ail over the world 



Cloister Italic 

rmntH! JULY I J, 19 1= KtSISliatfi tfO.tlf •*? 

Id Point 19 A S8a 72 Point 



GIRL PROMOTED 

Stenographer awarded 
position as private aide 



fi Point 



33 A 65a 



PLEASING COMBINATION THiED 
Securing AarmLiTudflj rendu in your printed 
trtttrier alb fur the proper telethon of paper, 
ink and type -coupled vilh neat and fuTtful 
Wurfonanthip frtim beginning in end. &nty 
in thii *jy can the goodwill of '<t customer be 
kmi rW and wanted among d printer f i duett 



Characters in Complete Font 

AqAB c BCCD c DE 
€ F G Q H I J J K 
L M M N ${ O P 
C PQR%STTU 

V G UWXYTZ& 
$1234567890 
abedefghij 
kklmnopqrst 
uY r vw , wxyzjffi 

flffi ffl $a a a ( ) [ } 



r j rr » 



• J 



I ? 



Lining Btmtl !2.i4$Q?H9Q dre put up fa separate font r mi 
futnifbttl only when ipetutlty ordered 



Cdit on An Line 



4A •■:. 



Biped. 






U Point 23 A 46* 811 Poinl 

LEADING WORKER 

Sells building to manager 
of big furniture company 



S 



5A Ha 



Register 



113 Point Wk 62a 4S Point 

JOINT PROPOSITION 
Merchants settle final details 
for risk conference to be held 
next week in neighboring city 



6A 12a 



PINStiek 



42 Point 



7A 13a 




36 Point 



fl A JfJa 



KITCHEN 

Busy Student 



Hit Point 



iiA 17 a 



PROSPERED 
New Condition 



IIA 3.1ft 



LIGHT SHADE 

Eastern Merchants 

18 Point 17 A -lift 

HOME PLEASURES 
Booh Supply Enjoyment 



67 



Gsi.tf an <Hrt Jft'ue 



Gloitter Garstvc 



PATENT AfPLIFPF^R 

A A 6 a. 24 Point 



Subjed 



m Point 



5A 8a 



0r^ 



ewy 



4$ Point 



turquoise 
Q)elights 



42 t'oint 



7A 13a 



^Magnificat 
Eloquently 



3t» Point 



SA 16 a 



Photographer 
dPlrt Studio 



m Point 



9A 17 & 



^Beautiful Sown 
dimdezyous 



11 A 20 h 



Q)iEinguish 
SVLusk Sioxes 



18 Point 



17 A aia 



tfCalcyon Qfays 
Sylvan fairyland 



12 Point 26 A 52 a 

favorite ^Melodies 

Hungarian 9thapsody 

Sight Saxophones 

1Q Print ^a sea 

ffncompambk Sfylenu 

3\ r ew Sngla nd VFCo&elrfc f 

Vacation Q)ancing 



16 Point 



1ft A 3Sa 



literary EVight 
e a i2a c WeSern hospitality 



& Point 



30 A 60a 



14 Point 23 A 46 a 

twilight Shadows 

cffltmosphere Charming 

Gnglish SWadrigdl 



HJLnustud ^Repertoire 

S&uaint Japanese ^Handicraft 

Splendid Composition f 

B Point 33 A 65 a 

MZetrSpCrli&i ti iMtehittti lift 

^Wafhifigum ^Birthday &debrati<ms 

1Hatid#y ^Masquerade 2Wj 

Spring Sctf^oumamenl 



Characters in Complete *3W 

M S3 G 2) S & 9 

m s g m £ m £N 

Q £ 3t S *& <U 

<v W sc sr z & $ 
1234 567890 

abcdefghi 
jkklmnopq 
rstuv'vw'wx 

7 s ff fi fi § § « * 

■ , • r ' " " ■• ; / t [] 



Cloister Gursire 

^tThe Gloister Gursive will increase the Usefulness of the 
beautiful and dignified Gloister ^Uype family ^ affording 
remarkable opportunities for creating real Striking Effects 

me 

c&he Swash Qdpttdls CT t \ Q L ^he Swash Capitals 

give a lively air to the ^ m( } U ^ Q>Wd$t) m4 ^U0y^^m 

classic style of the lower-case Qaiyitdls as ^ n ^ a ^f or use &*& ot ^ er 
letters^ which are identical * series than theGloister^he 

with thoseo f 'the Gloister tftdlic^he wgwe in modern printings either in 
printers who possess the latter series one or two colors^ demands initials 
need only order the cap fonts of the shaped along the lines of the Gloister 
Gloister Gursire to have them both Gursire Gapitals. Order them today 

3{ere is a ^ype Series whose sole mission is to eMttract^ attract^ 
and again attract, giving piquancy to a ^ype Gomposition while 
adding to its ^Readability and Advertising Effectiveness, 0twill 
intrigue theHJirtuosi of^ypographic Art, who, by the way^ will 
be specially interested in this unusual and beautiful 16 point size 



3n the Gloister Gursive Series 'we $oin 

the twentieth Century mth the Sixteenth Gentury fbr the 

%t$e of Qrogressrue Printers 



cjnLmerican (5ype ^founders i^ompany 

c&he^eader in ^ype Qiesigning 



69 



Cloister Cursive 













^he £Birth of Printing 






I3KSS1 






^Printing, 9$om at the Q)awn of 
the ^Renaissance, quickly turned 
the gloom of the ^Middle <J%ges 
to light and brought ^Knowledge, 
freedom and happiness to the 
*world. c^Ct its best the Printing 
<5%rt Qombines the traditions 
of the fifteenth Century with the 
Skill and facility of the 
cModern Craftsman 


■ 




*Sfttf above paragraph is sit la 50 Q?ointG[e>iticrGtirsi*e 

tt«d r in a limited »tsy_, fuggests to th? printer the excellent cffwtf whith tbt beauty &nd 

symmetry of this design make passible 




1 



LLOtiTEH OHNAU.ENT 

70 



TMl CMWrt H printed on WKI« PARADOX, MWJqu* nniih. Rasii 20x26— flD Uh^ 

Made hv AartfifctCftN WRITING PA?ER. CO- Holfosten Muss. 



^he £Best of Everything ^For the Printer 



merican 




SBorderSj, Ornaments & {Brass fflule 



QjUt-QjOstQ^uipment 

^or Sjjiaency Gomposing fflooms 



ef@fy yc resses 



^hathave {Revolutionized the pressroom 

^Jdymax ^feeders 



*tfor Ghandler <S? Qfyice Qordon Presses 



\in\ 



resses 



<5%nd Other Qolding ^Printing ^Machinery 




i 



71 



PJiJiHzj'.'ftr pcfruvHS 



48 Point 



CLOISTER TITLE 

PATCHTED .UL1T I J. I 5 I S RE^ISTCfttB N&.6SG.S&* 



RING 



40Pfiin1 



GA 



MESH 

3fi Point 7 A 

UNDER 

Su Point 9 A 

PREMISE 



24 Point 



11 A 



IMPRINTED 

18 Point 15 A 

RHYTHMICAL 

14 Point 21 A 

PROMISED JEWELS 

12 Point 22 A 

NOTED EQUIPMENT 

10 Point 25 A 

MODERNIZED SYSTEM 

8 Point 27 A 

DESCRIBE USED MACHINERY 



e Point No. B 32 A 

GATHERING PRAISED NOTABLE 5 ANKER 
BOSTON COUNSEL PLEADS ELOQUENTLY 

6 Point No. 2 36 A 

SEVERAL STARTLING DlSCLOSUJUSS EXPECTED 
ENTERPRISING ADVERTISING ILLUSTH ATOR5 



6 Point No, 1 



4$ A 



MANY HUMOHOU5 COMEDIANS AMUSE CITY CHI* J3REN 
DESIGNER tMB^OVBD BEAUTIFUL fiA&TEftN RESIDENCE 





, 


CHARACTERS IN COMPLETE FONT 




A 


B C D E F G 


H 


I 


J K L M N O 


P 


Q 


R R S T T 


U 


V 


W X Y Z 6t 


$ 


1 


2 3 4 5 6 7 8 9 







- ' - • 1 9 

* * • 3 • ■ 







CHILD 



BY HAINES 



Wffl^BiBTffirvni 



OUT SEPTEMBER FIRST 



NEW EDITION 




ftKEMCfth &&&Q£R CtblSrS* 0RlfAM£MT 



72 



CLOISTER BOLD TITLE 



Ffl-r'JTFD *PPIL S 1913 







CHARACTERS IN COMPLETE FONT 




A 


B 


C D E F G 


H 


I 


J 


K L M N 


O 


P 


Q R R S T 


U 


V 


W X Y Z & 


$ 


1 


23456789 

, • * • • 








it y^S^%,S( 



* 






W 






THOMSON! 



PRINTS 



LITHOGRAPHS 



ENGRAVES 




TELEPHONE 835 MONMOUTH 



E J THOMSON 



MORTEN SQUARE 



4 



CL£E.AI*t> flORDEfi CLOISTtR 0?NAK£Wr 



i£ Point 



5A 



ICED 



LJ ['.i:i-.i. 



fiA 



RUSH 



SG Point 



7 A 



MINOR 



30 Point. 



8A 



EXCUSE 



24 Point 



11 A 



NITROGEN 

18 Point ISA 

HEXACHORD 



30 A 



PROTEST DESIGN 
NICE FURNITURE 

IS Point £QA 

BOHEMIAN SIGHTS 
SIMPLE INFLUENCE 

10 Prim 23 A 

ENTERTAINS BANKER 
REFUTE MONOCRACY 

5 Point 26 A 

PRAISE FLOWER EXHIBITOR 
DIRECTOR REFUSED OFFERS 

6 Point ay A 
JLJDGES DECIDE AGAINST MERCHANT 
CONSIDER FOREIGN PRODUCE MARTS 



73 



Cast on Art Line 



72 Point 



3A 5a 



Nicrh 




SO Point 



4A 7a 



Repair 

46 Point 5 A 10 a 

IN Style 



42 Point 



6A 10a 



BRAND 

Nice Girl 



36 Point 



G A Ilk 



DEPONE 
Bright Lad 



$Q Point 



NUMBERS 
Candy Knife 



24 Point 



9 A IT a 



HUGE ROCK 

Dynamite Blast 



Cloister Bold 

KATtltlrLi APJT4LS.1 B1 9 

IS Point 13 A 25 a 

GRAND SALE 
Useful furniture 
and other goods 



14 Point 



18 A 37 & 



FINEST SERVICE 
Department receives 
biggest consignment 

12 Paint 22 A 42a 

BEAUTIFUL HOME 
Retired cigar merchant 
purchased little cottage 
near highest mountains 



10 Point 23A 46a 

ECONOMIC LECTURE 

Newly appointed physical 
instructor delights village 
pupils with clever remarks 



E Point 2fiA El a 

RELIABLE SUGGESTION 

Good advice properly digested 
guarantees success, American, 
products have helped printers 



6 Point 



29 A R6a 



SPLENDID RESULT SECURED 
Numerous workmen throughout the 
United States are studying personal 
efficiency. Improved morale satisfies 
leading industrial leaders and welfare 
investigators support die movement 



Characters in Complete Font 

ABCDEFGH 
I J K L M N O 
P Q R R S T U 

V W X Y Z 8C $ 
1234567890 
a b c d e f g h i 
jklmnopqrs 
tuvwxyzfffi 

fl ffi ffl Qu a 



*t * *? 



* 5 * ? • ■ 

Ultlstylc Figures 12^4567^90 arc put up in separate fonts 
and furnished only when specially ordered 



71 



Cloister Bold Italic 

PATENTED APftli fi !918 ft£G I5TE.AED nO-.(i&O..U? 



10 Point 25 A 50a 

INCREASING BUSINESS 
Lire printers follow modern 
fashions closely and observe 
the more useful type designs 



8 Point 2? A £4 a 

IMPROVING CONDITIONS 
Antiquated printing material is 
properly replaced by something 
which will attract new customers 



18 Point 



15 A 30 a 12 Point 



6 Point 



9 A 5^a 



ORIGINAL IDEAS I&CQGNSZED 
These who excel in printing generally 
posses* literary skill. Leaden succeed 
because they fairly appreciate the fact 
that there h "wre for them i& CQttstdet 
than the turning out efa pretty design 



MORE FRIGID 
Low temperature 
dispelled comfort 

14 Point 21 A 40 a 

RESUMED HOMES 
Simple paneling effect 
strengthens outer part 

12 Point 22 A 46 a 

NOTICE CONTRAST 

Capable printers admire 
clear, sharp results when 
type used is foundry cast 



Characters in Complete Font 

AoA B <% C D<D E 6 
FGQHIJJKL 
M M N^O P<T> Q 
R % S T r U V *U 

w x y r z & $ 

1234567890 
abcdefghijkl 
m n o p q r s t u y t 
w is) x y z ff fi fl ffi ffl 



Quasi 



• * • j • * 



Cast on Art Line 



4A fin 



Right 



GO Point 



4A 7a 



Grapes 



6 A LU a 



HE Hjiit 



12 Paint 



7 A 10ft 



BINDER 

LeafStem 



:jt$ IVinl 



V A 1 I & 



SPLICING 

Expel Fear 



30 Point 



8A 10h 



HINDUISM 

State Requesl 



24 Point 



9A 17a 



75 



NEIVAGENTS 
Property Inland 



Co$l am An Lio£ 



72 Point 



Cloister Bold Condensed 



4 A fin 30 Point 



ha la ii 



lyivrfc NUMBERS 

ITllllVjLi Questioned 

Tk TT m •■• 24 Point 11A £U 

N -s iwi « MEASURING 

lldllKUl obeyKnights 



00 Point 



BA ?n 



BINDER 

Regulate 



l Point 



6 A II u 



HERDING 

Subjoinder 



42 Pfsint 



<5A lift 



ECONOMIC 

Delinquency 



Hi 1 ". r i i r 



6A |Sa 



MORTGAGES 

Inadive Ranch 



IS Point 



!7A IMm 



FINE MUSICIAN 

Prominent banker 
helping university 

14 Point 2a A Ma 

ELECTED MANAGER 
Keen sophomore given 
reception by graduates 



12 Point £8A BBa 

IMPROVING SCHOLAR 

Recent investigation into 
numerous public schools 
proved curriculum sound 



10 Point 30 A 60 ft 

SECURING FINE RESULTS 
Renowned engineer weighed 
statistics before giving ideas 
on improved church heating 



a point as a e$« 

CONVENE EASTERN SOCIETY 
Petition asking immediate action 
on important business presented 
during Jiscuss ton. Boston people 
still combined against resolution 



6 Point 



3SA TSv 



MARBLE MANSION CONSTRUCTED 
Internal banal management or direction 
of JUadstlci concerning skipiervmtiB and 
«reirEkDn proves beneficial. Nice incrtHW 
nmvufa ntcnsivc a jid costlier strutturea 
described bj^ enthusiastic repctiettcaiivt* 



Characters in Complete Font 

A B C D E F G 
H I J K L M N 
P Q R S T U 
V W X Y Z 8L $ 
1234567890 
abedefghijk 
lmnopqrstu 

vwxyzfffiflffiffl 

Qua 



w n 






76 




^he National Association of^loriffs 

extends a cordial invitation to all to visit the 
Annual Exhibition of Tropical Flowers and 
Shrubs from Monday to Friday of this week 



THE EXHIBITION WILL BE HELD IN THE 

GRAND BALL ROOM OF THE HOTEL ROCHAMBEAU 

NORTH GLOUCESTER SQUARE 

tfftndly present card at the door 



CLOISTER DRKJIMENT 




BOOKS 



FIRST EDITIONS ■ MANUSCRIPTS 

X 






GORDEN'S 

CORNER RICHMOND at MERKIN STREETS 



American £ine 

TYPE 

t&heffidt in Style 

HJarktyand 

design 



American faces, both in fashion 
and finish, lead the world,, and 
it is the policy of this Company 
to produce new ornaments and 
borders which are designed to 
ensure perfect harmony 



c^lmerican 

^tType founders 

Gompany 



CLDIfTEH ORNANEKTS 



77 



The 

CLOISTER 

FAMILY 

FOR DISTINCTIVE 
COMPOSITION 




SPECIMENS 



OF 



CLOISTER TYPES 



AND 



DECORATORS 




THE ORIGIN 
PRINTER-TYPEF 

By JOSEPH ANDER 

^^"HE early European printers en 

i matrices of the font of their choi 
./ we imagine that one explanation 
superiority of the typography of those 
whereas many printers used type cut and cast for them by 
skilled artisans of other countries^ their successors began at 
firSt to caHfor themselves from hired or purchased matrices 
and finally to cut their own punches and justify their own 
matrices. ^Printing entered on an unfavorable stage of its 
career in the early sixteenth century, and as state reftridion 
gradually hemmed it in, crushing by its monopolies healthy 
competition, and by its petty jealousy foreign succor^ every 
printer frequently became his own typefounder, not because 
he wanted to, but rather because he was compelled by force 
ofcircumltances* The art suffered in consequence. Of the 
operations of an old sixteenth century letter foundry we are 
able to form some adequate conception from the beautiful 
engraving preserved to us by an early publication, for the 
piSure shows in a remarkable manner the founder seated 
at his modest brick furnace, calling type in a mold that had 



MCMXKIV 

AMERICAN TYPE FOUNDERS 
COMPANY 



CLOUTS! QANAMLHT 




CLO 

ORN; 



INI 



HARMON t 



CLOl 



78 





FROBEN 6> ERASMUS 

The Story of a Friendship Unique in the 
Annals $f Printing 

NE day in the autumn of 1514 a 
man entered the printing office of 
John Froben in Basle carrying a 
letter which he at once presented 
to Froben with a request that it 
be read. The printer courteously complied and 
found the communication to be from the well 
known Dutch scholar Desiderius Erasmus, one 
of whose booksjCbMrcfonitf Addiiorium, he had 
recently printed and published and in which 
he had spoken in complimentary terms of the 
author, whom, however, he had never had an 
opportunity of meeting personally. The man 
in presenting the missive explained to Froben 
that he was a very intimate friend of its author t 
that he resembled him in appearance and that 
any arrangements into which he might enter 
would be considered by Erasmus as binding as 



[3l 



Ci-GST'Fl IHirtAi. AfcD 0EI4HE*T 



The 

CLOISTER 

FAMILY 

FOR ATTRACTIVE 
TYPOGRAPHY 



PTER VI 

opeanType Foundries 
Notable Evbnt 




TER 



NTS 



LS 



ITH THB 



ms 



CLOUT!* OMNAUCMT 



in the pradhice of typography 
ng of punches and making of 
anded a degree of skill in the 
of experience in the working 
of metals rarely found in any man who undertook to 
learn the art of printing. They were never regarded 
as proper branches of the trade of printing, but were 
from the beginning set aside as kinds of work which 
could be properly done by the goldsmith only. When 
the secrets of type-making were once divulged to the 
world nothing could check the advancement of this 
wonderful art. Into pra&ically every European city 
printing came flying upon the wings of the wind, for 
to become a printer one had only to be a type founder. 
Presses > paper and ink were incidentals; the type was 
the one essential and upon it success depended. With 
matrices and a type mold at his disposal any man who 
desired to do so could go to any locality and begin to 
print books. The village carpenter could build a press 
according to instru&ions; but there were few printers 



70 



Cloister Family 




HAMPDEN BROTHERS 
Printers 

(J/^0 obtain quality in printing it is absolutely essential 
If? that the typographer make himself familiar with the 
work of the best printers. We keep posted regarding all 
those matters that concern good printing and good type 

269 Sedgcombet^ventte 
Brooklyn 



JTATlPfcEFta lNlTSA.1 



<£For 

Effective 
Q)isplay 

in qAdvertisinq 



C Shi 



USE 



Gloi&ers 



IN 
QOMBINATION 



eJ^> 



Qtistinctive 
&c9lttractive 



Established 1896 



ScHSRMSRHORN 




DIAMONDS 
WATCHES - JEWELRY 

*We invite the public to call 
and inspeB our Mock 

NcmTH Hudson and Clarkb Streets 
CLEVELAND, OHIO 



CI.FIAND FOR PER 3T*T10hERS IHII4AL 



80 



Thii Injcrt u wlotcd an BUF* PARADOX, Mrtujn* fialih. Ewi* SOxiO— £0 II 
Midc br American WAITING PAPER Co, Hdyokc MdM. 



Cloister Family 



ifffitli 


l:-' ; "jir5'. : ^ny m 



I COLAS JENSON produced the finest boobs that were printed in tne 
first half century of printing. Bom in France in 1420,. he commenced 
printing in Venice, Italy, in 1470, and in his first year produced four 
important editions, and more than one hundred and fifty during the 
remaining ten years of his life. Most of these books were composed 
entirely in his mmati types, which competent authorities agree have 
never been surpassed for their beauty, His hooks are either quarto or folio, and their 
chief characteristics are simplicity, with correct proportions and faultless composition 

CLOISTERS 

CLOISTER OLDSTYLE « CLOISTER ITALIC '* CLOISTER 
CURSIVE ^ CLOISTER TITLE % CLOISTER BOLD TITLE 
CLOISTER BOLD % CLOISTER BOLD ITALIC % CLOISTER 
BOLD CONDENSED ^THE CLASSIC CLOISTER INITIALS 

LOISTER OLDSTYLE, the first 
series of the Cloister family, was 
designed along lines similar to 
the type face designed and cast 
in Venice by Nicolas Jenson, 
and first used by that excellent 
printer in the Eusebius of 1470. To the first series 
were added other members of the Cloister family as 
shown in this catalogue. Excepting Cloister Title 
and Cloister Bold Title, all are cast on the Art Line 

s THE shoulders of the capitals on Art Line pre- 
vent desirable close spacing where capitals only 
are used. Cloister Tide and Cloister Bold Title 
were introduced; they have the smallest possible 
amount of shoulder. Cloister Italic is a real nov- 
elty, and is quite unlike any other italic face; while Cloister Bold, 
Cloister BoldItalic ? Cloister Bold Condensed and Cloister Cursive 
each occupies its own place in the world of effective typography 





PAHACTtAPH TERMINALS 



81 



Parsons Bold 



72 Point 



3A 4a 



Said 



W Puint 



Eclat 



4$ Point 



3A fi* 



HOSE 

Bigots 



36 Point 



a A 7 a 



DES1QTI 

Rapidly 

30 Point U H 

IDlSDOTtl 
midnight 

24 Point 4 A 11a 

EIQHT skips 
expect to sail 



1& Point 



6A 19a 



HOmESICK 

Tloted artiste 
enjouedtrip 

U Point 3 A 1 24 a 

UTUQUE tribute 

qiuen to famous 
opera composer 

12 Point "I 10 A 30 a 

SEUERAL dramatic 
productions mill be 
qiuen their premier 
shouriucr next vueek 



10 Point ISA 3ft a 

SOITIE UDELL KTlOUm 

Jictors are included in 
the company shorth} to 
present classical plaus 

8 Point 12 A 3Ga 

mAHAQERS REQARD THE 
Present ouil ook with perfect 
equanimity CTheu, intend to 
start rehearsalii immediately 
on important musical pic-cos 

tf Point 1CA 48a 

A REmAKKAOLE UUIILBER OF 
Popular pliqa have qons on the 
to -ad a itd are pt aging to packed 
houses , Itlany \&t g-0 Cities in tho 
UJesl and the Pacific Coast u>iU 
be visited befc re 111 a companies 
rtnsrn !o the metropolitan arena 





Characters in Complete Font 




A 


^BCDEFQHl 


J 


K 


LTUMTINOPQ 


R 


s 


TCTUP1BX1JZ 


Ql 


& 


$123456789 





a 


bed e { q h i j k I 


TO 


n 


opqrstuuwxy 

^T.lt fonls contain a feu? of the lonq Ascenders and 
Descenders. ^These are cast on double the requl^r 
bodi;, excepting those for the 14. GO and ? 2 point* 
which are cast on 30, 10 e and 110 point bodies 

D a a k k I p u 

Jtll sixes are very easily justified with spaces and 
quads, ihus assuring quick and perjeel aUqnmenl 


% 



82 



Parsons Bold 



<The Parsons 



Familtj 



/|'"Btl 

^^**1TH the Parsons types a great 

m^ manij pleasing results may be 

obtained. The long characters, with 

swash initials and initial decorators, 

afford the printer a varied range of 

display, UJhen using long ascenders 

or descenders it is advised not to use 

more than two in any line of display 

Theq should never be used double 

except where the long strokes come 

close together and at no time should 

ascenders or descenders be used for 

one of a double*4etter combination 

comuinEs richiiess of desiqti 

WITH. A TOUCH OFTHEUTU1SUAL 



.American Tqpe Founders 
Compamg 



S3 



Tl Point 



HA 4a 



Hold 



SO palm 



Sti] lish 



Parsons Series 

IS Point ?A 2U 

EXHIBITIOTI 
Tleip products 
put on dispk 



■■JS I'lHIlt 



ft A 7a 



HATIK 
Exploit 



HS Pdnt 



HA Kit 



ROttlATi 

Ileiahbor 



..-I i'.MIll 



LCI I 



■I A IUH 



BRIQADE 

Defenders 



24 Patn* 



1 



A lia 



UASE designs 
Undeveloped 



>p< 



1 



tO Point 12 A- itiia 

rriAiiy tieip features 

Embodied m the Parsons 
design hams made it liked 
bu cleueraduerlisinq men 



T 



14 Poihi 



4A 27 a 



mOSTDelightful 
Originality marks 
the Parsons tunes 

1$ Point lo A sua 

FIRE Complimentary 
Things have been said 
of this series bq all ihe 
printing trade papers 



H Po^nt HA 41ft 

THOSE LORQ ASCETIDERS 
Aad descenders help Ip qiue 
effects that are certainly werij 
aouel and also uerq attractive 
if used unth pleasincj restrain* 



fiPoinl 1UA I ■ ■ a l 

FOR Ct-KTAin FORTOS OF JOB 
UJork, in lyhich I; her a a. re nyl loo 
maaij tinea, this tqpc provide* all 
I he mnat important aduantaqes of 
hand letlerinq: that i& L informal ill] 
and distinc^on. qualities that are 
o\ value ittancuritta the attention 



Characters in Complete Font 

KLITIMTINOPQR 

stct uuiuxi] z q 

&*1234567890 

abcdefqhijklmn 
opqrstuuwxgzff 

P fl fil ffl - , - ' : ; 1 ? - [ ] 



*/ll! Joitta contain a feut of tho lonq Ascenders and 
Desce-ridera. Theae are caul On. double: tfce tequilar 
bod-q. excepting those for lbs 14, SO and 73 point, 
luhich are cast on 30, 108 and HO point bodies 

o a a li k 1 p u 

Jill ditog-are uenj eafrHl] jujttijfad UJith i paces and 
qnada.thuaasiiiiting quick and perfect a Siqnment 

Charade^ jf ft fl fft ffl n*dc OiillJ ifi G Id 18 point aizci 



84 



Parsons Italic 



* Point ISA 4ft a 

DESIQTIERS WttO RECEIVE 
Thmr motifs through medieval 
sources have a field of almost 
unknown wealth from which to 
gather ideas and suggestions 
thai may proxfs ueru valuable 

Q Point SO A 44 a 

PtCTWES WHO DECORATtCmS 
Used in the current magazines are 
fft# work of the leading artists and 
tUustraiurs They nil show different 
technique* and it tabes but a short 
lime Jo mnba rudders familiar with 
an artist's spccia? slvle of drawing 

111 Point 



11 Point 



12 A 28a 



r- I- .itn 



3 A ift 



tfLL THOSE 117/10 
delight in quality 
products seldom 
worry about cost 

12 Point I 11 A Ma 

mODERR boobs are 
printed with a speed 
thai would confound 
all the &arlv printers 

<THE Eno^moU5 J OCR EASE fftal fcas /aien ptace in 
the volume of display advertising mailer has been the 
most important factor in the qrowlh and expansion of 
our modern metropolitan maaazines and newspapers 





Characters in Complete Font 


a 


SLBCDEFQHl 


j 


KimMRNOPQ 


R 


srcfuvioxyz 



&S1254S67890 
abcdefqhijklm 
nopqrsluvwxyz 

fffiflffifflOhCTo-l] 
* * ; ; J ? 



*Su\ fonts contain a Jew of the tanq Ascenders and 
Descenders CJhese are cast an double the regular 
hzdy. excepting these jfor 1 4 pom J. which ate cast 
en 30 pcmJ body 

o a h r v 

J{\\ sizes ar^i veri) vastly justified with spaces and 
quads, thus assuring quick and perfect alignment 



m 



DRUQ 
Simply 



U6 Point 



a A ?ii 



30 Paint 



RECOITI 
Enianqle 

BURQHER 
Hybridous 
mayoralty 

:.'! I'.-iiii I I A IS* 

BETHQTl king 
has quiel and 
lenathy reign 

It Point / BA 201 

ROTED scholar 
chosen recipient 
of coveted prize 
given bv college 



Parsons Auxiliaries 



"Parsoiis Swash cSlUTlALS 




distinctiue and original 
line of Initial Decora^ 
tors and Su?ash Initials 




At? SONS Decora- 
tors, ia color, Miill 
tnuaHabli impart a 
brightening lone to 
a nq kind of printing 



3ft Pwrfitt Sold cSnjtTr or it: r.mio, 

tf S K> £ 

All funta contain 4tf»r! rtMr-h nf 04 Initio) LeU^roi »h(v*i5 r 
niir i dihinc mhri l.w» Bound Ona-Ceili* Dn.-4iml*m 



7 designed forusetpith the Parsons Series 

* 1^ shou;n on page 84, ttlanq pleasing and 

artistic effects can be obtained by using 

these auxiliaries for the deco^ 

ration of programmes, folders, 

letterheads, cards, tickets, etc. 



SDldftirjfflv i it in foOtR 



Characters ia Complete Fom t 



&ri J sibrty « In font* 



ft cB C 2) 

"5^ ^ ft 

c9 °3 Kb £ 

9D qi © *P 

Q fR S 

qi 1? 10 qi 

w lb 




^pARSOTlScStllTlAL 

Decorators 



Supplied In Janli 

cuith Siwftah I nitidis or 

joidbmhc piece 




i 



hj 



N-. .7^11 rrwiiwwt 



f# 









J*i,Wi!l Ofa]00£ 




Mo, -LMfl Boan.13 *!tr. *»I l Obion* 



KOu&d 



!wj 



OblcntT 



Parsons Initial Decorators are ca»E on boduj double ihe 
bodij of the Initials: for l mid nee. 30 Point Decorators are 
nsod. with \& Point Initials — > 4 fi Point D^coraicsrs u?Uh2:4 
Point Initials— 72 Point Decorators tmth 30 Point initials— 
^e Pciint Decorator* with 4S Point Initials. 



86 



Parsons Family 






'jl/ st* ; i!/,*PW *P'M/ *P ;W *T* J\!/ ; M-* % ; "T" ,W : »T* W *fr ^^ a/ *$ \ti *& 



Fie Id &. Edge Companu 



^.nAHOtfprr &ordis 



Dealers in Rare Statuary and Antiques . 



Oriental 
Tlovellies 



market Street and IDasKington^uonue 

Kansas Citu 




XS (yfou are cordially invited to 
(yjf attend a midwinter benefit 
performance given by pupilsof 
the Rational Academy of IJlusic 
503 Bradford Avenue, Chicago 
in aid of a fund toprovide three 
scholarships for pupils showing 

the greatest ap titude in musical 

ending of the term 



|Ui!i,uii3tmttatiimum»''""»tit,»t l it ! iv ! --n.,ft 

1\}ou will Enjoy 
w dssicdl^TJignts 

By PltOF.LEROI) JOHTlSOTt 
Every Ulondaq Euening a! Clark Hall 

EIGHT O'CLOCK 

lO^rj jg 



■ ■aCrlURg BOPDEH 



Lincoln High School 

Friday, fipril Rinlk 

Eighl-thirtu 



ORPHIC JpfJT (I.HUi INITIAL 



87 



Parsons Bold 

Artistic Tqpe Effects 

An Oriqina 
Tupe Design 

ffi^TTft AH1] artistic as uiell 

I ■ L L L as exclusive effects 

I in tupe arranqement 

I without special effort 

man be obtained uriih 

fcf^e Parsons tupes.Theu, are quite 

Family different from anu other tupe 

ons Series stule and offer such a variety 
ons italic of possibilities thai the desiqn 
ons Bold will rarelu ever qrou? tiresome 
to the advertiser or the printer 

The quaint auxiliaries accompanying 
the Parsons Family consist of the Swash 
Initials and Initial Decorators for one or 
ttoo colors. Whenever a color is wanted 
these auxiliaries urill add the attractive 
touch sought bq a discerning clientele 

The Parsons design is adapted for use in advertisements 
announcements, and all kinds of commercial printing 

^Oie Parsons Bold 



88 



Tias hum a punttri an WttlTX PAJtADOX. unique Sfflihu Bm* SQxSt— AO It*. 
Made by AMERICAN WRITING FaTI* COu HD^okc, Mul 



Parsons Family 



F^^yrn^n^nwh^^ 



jDofterxg & Cluna^- 

[ji"Q5 here is a beauty and originality in the designs 
and workmanship in our products of pottery 
and china. Pases and jardinieres of Oriental 
design, Chilean handmade earthen jugs, and 
a selection of exquisite masterpieces in china 

Articles selected for oul-oj-totpn patrons 

Robert IPhitelock Companu 

J cicksoTiui lie, ItlichicfciTi 



Toraiqiis Agents 
in, Franco, llaLij. 
Persia, Qreece, 
Siberia .Austria , 



^ivu^U^U^U^U4^ 



r.PASTAK BOft&Sfi- 



BATIK 

An artistic material to be 

had in many pleasing 

combinations 



A fadeless was L&bLe el&lh 
suitable \ ot Studio Smocks 
Kimonos and Dee orations 



Sample* furnished 
upon reauesi 



I 



Elizabeth Hildrell 

*Tbe Arts & Crafis Shop 
Arlington 



I 



W ho Reads IJour 
Advertisinq? 



N 



UmEROUS pieces oj printed 

matter daily find their tuau to the 
waste basket unread, Ttldny are 
eleqant specimens of advertising 

c opy, b u I , not planned w ith m ore 

care, th.su are utterly ujorthless. 
Hardy Service ojjers advert \$&vs 
a com bind lion of typographical 
layout and copu umting that will 
eliminate much, of this waste 



1 



Telephone 



U7iibur Hardu 

Tleu?ton I 



72 Point 



Sifth 



60 Ffiinr 



Built 



4K Point 



»A 0^ 



Joyful 



42 FoEnt 



Regard 



HS Point 



4 A 7 a 



HUNTS 

Majestic 



m I'miif 



5 A 10 a 



INJURED 

Bandaging 



%i Point 



6A 13a 



DOCTRINE 
Le&al Papers 



Artcraft Bold 



a A 4 a is Point 



10 A 21m 



MARITIME 
Fine harbors 
attract trade 



14 Point 



ISA 26 a 



BIOGRAPHIES 

French librarian 
procures volume 



VI Point 



16 A 33» 



HUNTING DEER 
English sportsman 
made long, journey 
to northern forests 



[ft Point 18 A 87 ft 

INSURED RETURNS 
Bright merchant found 
that advertising is fine 
stimulant for return of 
trade to normal status 



B Point 22 A 45 a 

MOTORISTS CONVENE 
Louisville n u torn obi ]e clubs 
entertain visitors, Eminent 
senator opened the meeting 
with an address of welcome 



6 Point 21 A .13 a 

COMPLETE HUGE BUILDING 
Great structure to be occupied by 
financial Institutions is the largest 
ntiil most complete office building 
tn the western metropolis. Lights 
situated fit the tap of the ffefepole 
will form a beacon visible for miles 







Characters in Complete Font 




ABCDEFGH 


IJKLMNO 


P 


QRSTUVW 


X Y Z & $ 1 


2 


3 4 5 6 7 8 9 





a b c d e f f fe 


h 


ijklmno p 


q 


rstuvwxy 


z 


17 
• » • i * i 







90 



Artcraft Bold 




s 



Important Message 



CO 



*l The freedom From imperil tea of 
a certain kind of iron is almost as 
important a matter in the modern 
home as it it in n modern business. 

rr Em inentmfltwllurfeists. working 
in one of the lar&eit labors Lorltia of 
its kind in thU country, ha ve been 
^iiiccssful in developing a product 
of surprising durability and iuuse 
will prove an ubsolnte economy In 
evflry casq where metal must mo*t 
the challenge of air end moid lure, 

41. The scrupulous selection of raw 
material, the many new additional 
processes of manufacture, constant 
vifcilnnce, tho rejection of finished 
product that Aoea not measure up 
to our standard in e very de tail, arc 
some of t he t h i ti{H& which, ob vioii^I v 
make our product cost just a little 
more. Yet it so defies time, retards 
ravages of rust, and lends it-setf it) 
the many need ft of liumaHily, that 
it is fereat economy to use it freely 



Rust causes far more damage 
in your house than moths do, 
and most of it is unnecessary. 
But luckily there is an easy 
way to counteract its ravages. 
In the first place, you should 
stop thinking of rust as some- 
thing that comes upon us from 
without, like the locusts, and 
destroys property* 

CLThe makings of rust are in 
the stove you buy, or the roof, 
or the hot water tank, if these 
things are built of sheet metal 
that contains impurities. 

ILA little knowledge about iron 
is not a dangerous thing, but just 
plain common sense, because it is 
so important to your pocketbook, 

Q .Foreign substances found in or- 
dinary iron or steel are like nests 
of feerms that soon cause corrup- 
tion. When exposed to the air and 
moisture, corrosion sets in and the 
spots of impurities accelerate the 
rusting of the metal, which vitally 
influences the life of the material 



JOHN HIGGINSON & COMPANY 

Incorporated under the Lawsnf North Carolina 

NEW YORK PHILADELPHIA CHICAGO BOSTON DETROIT ATLANTA 

SAN FRANCISCO LOS ANGELES DENVER SEATTLE PORTLAND 
CINCINNATI BALTIMORE BUFFALO INDIANAPOLIS SALT LAKE CITY 



i 

I 

:o: 
to; 

i 



i, 



®©©s©©©©©0©£*^^ 



AHFRICAN OOlOm VOCATiCUJ. tAWEO 



' A-; f. N TtJCt PAMAiilHAPH HAtrKC 



91 



Artcraft Series 



It Point 



tA 4a 



Helped 



W Point 



3 A 4 a 



Sunli&ht 




4S Print 



4 A tin 



Destroyed 



42 Point 



u u 



Imprudence 



Henceforfh 



STUDENTS HONORED 

Principal bestowed medals 
during, the annual exercises 

12 Point ItiA 32 a 

MERCHANT DELIGHTED 

Praises the commonwealth for 
support &iven the retail stores 

10 Print BOA 4Ua 

BEAUTIFUL WINTER GARDEN 
Horticulturists seeking floral display 
when t Key en te r n a I u re h s won d erlan d 

E Print 22 A 42 rj 

MAJESTIC COLORADO MOUNTAINS 
Perfection of climate and the mat u ml scenery 
surpassed any summer reson in the universe 

6 point 24 A a 

STE.AMSBIP COMPANIES ORGANIZE TGU^S 
Pamphlet* ufc being circulated feivtnfc dcuili*l advicfc 
and information of land or sea vcjyu&es to the Orient 



30 Point 



5 A H A 



NICE HOME 

Pleasant Si^ht 



24 1'uitit. 



DISTRICT LIST 

CleverlyO Judged 



IS Point 



•■•A ':■ . 



BROKEN RECORDS 
Speeding New Engine 





Characters in Complete Font 




ABCDEFGHI 


J 


K 


L M 


N P Q R 


S 


T 


U V 


W X Y Z 


& 


$ 1 2 3 


4 5 6 7 8 9 





a 


b c a 


e f f fc h i 


.1 


k 


1 m n 


o p q r s t 


u 


V 


w x y 


z ff fi fl ffi 
. ' ■ t ? 

ftotiKl toifiPahtl iwhw>« h vt l« 
mi^od cinlr whfr- *fc*ei»Uy iriri* 


ifl 


separates auii Tu 


1 


eA 


<-K q> 


cM eN f *P *R 


CD 


r 


y Oh Cl 


© £ (h © ^O 


@> 




Not mwfcr +p 00 ami ?3 feint 





92 



CAvtcvaft Italic 



ii Putm 14 A 29 a 

FLEMISH SKETCHES 
Characteristic (Decorator 

12 Point lflA M£a 

MYSTICAL WESTERNER 
^jheatrical Production ^Bright 

10 Point -■< .\ 40 a 

BROTHER SCOUT ^PROMOTED 
Complete satisfaction usually comes 
from conscientious intelligent effort 

* Point 21 A 41a 

FOREIGNERS ENJOY RECREATION 
Early artisans who labored diligently wi&i 
persistence and fortitude advanced culture 



6 Point 2A A 47 a 

DIST7MGU1SREDC4M EASSAnOR GREETED 
<&he £hth&pate banquet and brilliant official reception 
demonstrated the popularity of the Foreign statesman 



4S F&mt j a ea 

HINDER 

Displayed 



42 Petal 



U tfa 



MORTISE 

Bir{hrights 



as Point 



4A Sei 





CJwradlers » 


i Complete Font 


AS C D E P G H I J 


K L M N 


OPQH 


T U V W 


x y z # $ 


1 


2 3 4 5 


6 7 8 9 


a 


b c d e f & h i j 


k 


I m n o 


p q r s t u 


V 


w x y z 


fruflfntn , 




* 
p 




Attjftkft \UlW AuxJbBri**. lna]l «iia*. m tented Miptratclr 


C4 


m <d jcvm 


ox <p <r t <cft 


£ 


i- y di of ii 


A jy^ ^ ® ^*t5 



NEIGHBOR 

Springtime 



30 Point 



.( .A :> a 



DREDGING 

Beauty^Salon 



U Point 



5 A 11a 



JUNE ^BRIDES 

Mountain Home 

IS Point 1(1 A 20a 

FINE HORSEMEN 

Southland Ghovi£ievs 






93 



cv4rtcraft Series 




The Little Kelly 

G/lutomatic ** J_ rintin£ Machine 



-fllllil.imillllllllllllllllllMIIIIIIIIIIIHIIIIIIIIMH 



<?% 



<3*5j 




iftS^ 



=<P 




A Bi^ MoneyMaker 

The Little Kelly is a half 

super-royal two-revolution 
automatic job printing press 
witk several novel patented 
features especially designed 
to expedite make-ready and 
the chan^in^ or alterations of 
forms. This machine requires 
only one-third the floor space 
of three super- royal presses 
and one man can operate two 
Little Kelly Presses or divide 
his time with some other tasks 

Manufactured by th» 

American Type Founders Co. 

Selling Houses tn^Prirtcipal Cities 



The Little Kelly 

eMlNTMTZES pRODUCnOtt COST 

Every operation of make- 
ready, form alteration and 
wash-up is made easy on 
it Kelly. The make-ready 
is quicker than on a platen 
press. Form i.han&es are 
quieter. When you print, 
you print more than twice 
as East, and the quality of 
work— when ilivest quality 
is required— is unexcelled 
by lar^e cylinder presses 



£91= 




THE Kelly Automatic Job 
Press w&A designed to re- 
duce- the coftt of production 
of both *hort Hft& louft runs. 
This it tms mjcomplished in 
a de£reO which fea* aston- 
ished" the printing trade- lu 
the future the balk of work 
in the job pnei&roams will 
be done or the Little Kelly 
Presses. Many printers, for- 
merly pEoddinji &lon& in the 
platen press |foup t (UtfTfl 
become prosperous by add- 
ing Kelt if Pr**M* to their 
equipment. Buy a Kelly and 
i!u-n»wAir your profits 



- --trull Btjti OmMAjICKT* 



=a6^sgn 



94 



CArtcraft Italic 



•*&_+ , ^ 



^< a a^g jrtgte^ TO^t tt y"08 o !*a q Q w^^ 



<Bi 



Tinting 



c 0he Mission of the printer is to 

diffuse light and to help progress 

by {he judicious intermingling of 

black wi£h white 



<B 



ILESTbe the Power* that tatt&ht mankind. 
To &amr d laslinA imaj}£ on the mini; 
fBoa&a may convex* and runeful birds may sinig, 
Their mutixat feetin&a in the opening spriTj$: 



*But Man alone has skill and I flOlW to tend 
The heart's warm dictates to the distant friend: 
*Ti» his alone to please, in&rjiet, advise 

d4AQS remote* and nation* yet to i*h*i 



TjnwtfiMnre»^ra*a^ 



KiniSar>Ti3Hnrrscfcr^B(i a; 






cmmveiis lamar* 



Four- 

CA Serviceable All-Season 

Motor Car* 



tDnptmautli 2345*E 



(Relay Motors Company 



Uur ^Representative 

oM"t\ ^Benjamin J. cJ{eader- 

will call on you 

early in cTCovember, or sooner 

should you so desire 

ie wilt come prepared to demon£trate our- 
late& model and will offer information of 
great value to everyone interested in 



Benjamin J, Nead&r 



Coadministration Building 
ctffew York 




Cheltenham Old&yle 



72 Point 



3AU 13 Point 



Birth 



s 



60 Point 



Si 



inge 



3 A 4,i 



d 



48 Point 



4A &a 



Repeats 



42 Point 



5A 8a 



NURSE 

Heighten 



36 Point 



r-A 8a 



MINDER 

Delinquent 



BO Point 



tiA ]0a 



EJECTING 

Bibliographer 



n Point 



SONOROUS 

Radio Messages 



10 A :!la 10 Point 



MOISTENED 

Quaint buildings 
interested author 



j£A sua 



IMPERFECTION 

Golden opportunities 

awaiting every youth 

13 Point lgA 3a a 

BROWN OCTOBER 

Nature bedecks autumnal 
woodlands soun£tintmgly 
and sublimely each season 



REFINED DRAPERIES 

Beautifully illustrated booklets 
present inexpensive decorative 
schemes and harmonious color 
combinations for bright homes 



g Point 24 A 48 a 

INTERNATIONAL RECORD 
Expert craftsmen magically produce 
wonderful inatrumenl wKkh reveals 
almost iocredibl*! improvement over 
everyday mutic producing machines 



6 Point 



24A 48a 



SOUTHERN RIDING ACADEMY 

'Miiirrjugh infttriiiii>:m ia horat'rn*nfhtp and 
other outdoor activities imp&rlrci hty eleven 
ccKirtttia* inflnjda**. Our carefully trained 
ttddle horse* intuit safely and llir qrnrararc 
wc-ll-Milcd ndinti Arena make* iritrudiofl 
prMaible iiotwilk*t4indinB clitnatic condition* 



1 1 Paint carried In stock only at Foundry 



Characters \n Complete Font 




ABC 


C D E F 


G 


H I J K L M N 


O 


P Q R 


S T U 


V 


I W X Y 


Z & $ ! 


2 


|| 3 4 5 


6 7 8 9 





abed 


e f g h i 


J 


k 1 m n 


o p q r r 


S 


t u v w 


x y z ff fi 


fl 


ffi ffl Qii 


$#41 


) 


r n 


f * 




Characters J not made for 30, 36, 42, 4*. 60 
ana 72 Point sizes 



96 



Cheltenham Italic 



10 Point 



[3 A 4&* 



IS Point 



11A 21a 



BOUGHT RESIDENCE RENOUNCE 
Leading magazine ana 000% 

publisher buys historic edifies WlCiny impOttaTi t 

situated in picturesque valley i# , j 

an j remodeh it forexhMbn discoveries made 



S Point £3 A 46 a 14 Point 15 A 2Sa 

NUMEROUS MERCHANTS HIDE FIGURES 
Several inoestigatorz report foreign 

financiers satisfied with conditions ExchatlgCS machine 

between inlcmiitionai business men f i I m * 1 

that b espe ak comrne rcial prospe nig &J * £ T pYO lOTlge d Hid I 



6 Point 



22 A 46a 



EMINENT ARTISTS LECTURED 
Prominent printers congregate ftt spacious 
Qudftoriilrn atitl listen attent ivefy to expert 
</« Igne rspeakiiig tibuilt the- application of 
modern art to printing, Definite plans arc 
being made hy advertising and pttbfishlftg 
company for additional educational tafias 



12 Point 17 A 36 a 

SECURES DESIGN 

Display of newest styles 
drew immense crowds of 
motorists to annual show 

11 Point earrte*} in utor-k only at Foundry 





CharatitcTv 


in Complete Font 




A 


B C D E F 


G 


H 


I 


J K L 


M N 





P 


Q 


R S 


T U 


V 


W 


X 


Y Z 


& $ 


I 


2 


3 


4 5 6 7 8 


9 





a 


b c d 


e / g 


h 


i 3 


k 


I m n 


o p q 


r 


s t 


u 


W X 


y z a 


ff fi 


ft J? ffl ■ 


i 


J 


! ? 


The following' special characters are supplied Wstb. ait fonts 

from £1 to M Point LneiuBivG.Thoy are pat up in separata fonts 

from IS to 72 Point inclusive, and are furnished 

only when specially ordered 


JtB { D6GJ&y{ ( P 


llTVh 


] r v n? 


$ 


Qu 



72 Point 



»A 4 a 



High 



60 Point 



3A && 



Soften 



4B Point 



Exports 



12 Point 



BRING 

Negative 



5 A Uu 



DECIDE 

Majestical 



80 Point 



7 A Ha 



HUMORS 

Rough Shed 



£4 Point 



"A Ilia 



ENFORCED 

Bold Guardian 



97 



Cheltenham Medium 



72 Point 



:: •". 4 b 



Nigh 



60 Point 



U tia 



Injur 



4H Point 



e 



4A 7a 



Repl 



les 



41! i'..;r.t 



fiA tin 



Hydrant 



36 Point 



5 I JU 



FROZEN 

Navigator 



M Foil i 



fiA 10a 



SUPERIOR 
Dependable 



24 Point 



VA 14 a 



BRIMSTONE 
Modem Detail 



Characters in Complete Font 

ABCDEFGH 

I J K L M N O P 
Q R S T U V W 
X Y Z & $ 1 2 

34567890 

abcdefghij 

klmnopqrrs 

tuvwxyz<ft& 
> . . I ? 



The following characters ate furnished with hIJ fonts 
from fl Point to 24 Point inclunivi' 

ft fi fl ffi ffl 



IB Point 



UA 21 A 



11) Point 



isa ;ikti 



IMPORTUNE 
Frank criticism 
stimulates help 

14 Print ISA 28 H 

FINE AMBITION 

Industrious printer 
shows artistic taste 
for finest sketching 

l- r-ir.t 17 a am 

DISCOVER TRUTH 
Merchants convinced 
that advertising would 
market their products 

98 



ESCAPE HOT SPELL 

Many who like outdoor 
recreation defer taking 
their vacation until cool 
September winds come 



a Point 22A 45a 

ACQUIRES RARE PRINTS 
Those hoping to collect prints 
could select one department, 
and find Jin active and trusted 
print dealer who is assuredly 
in sympathy with such efforts 



fl J*..:nl 



26A Wa 



PUBLIC SCHOOLS PROGRESS 

Tli*- prevailing and ancient method 
of taking «nd training apprentice? 
cm not and docs not create skilled 
winkmcTi Instruction in printing i* 
being given nowadiiyji in ow public 
schools with many excellent results 



Cheltenham Medium Italic (Non-Keming) 





Character* in Complete Font 




A 


B C D E 


F 


G 


H 


I 


J K L M 


N 





P 


Q 


R S T 1 


U 


V 


w 


X 


y Z & 


$ 


1 


2 


3 


4 5 6 7 


8 


9 





a 


b c d e f 


g 


h i 


* ■ 


k 


I m n o p 


q 


r i 


t t 


u 


v w x y 


z 


a 


§t 


ft ft n in m • } 


1 


• ■ 

• 7 


t ? 

• * 



10 Point 19 A 3» a 

RARE GEMS GIVEN 
Generous magnate wilt 
award prize to students 
finishing college course 
in practical advertising 



B Point 2£A 43 a 

DR/ VEjR F/XED BRAKES 
Every good chauffeur should 
regularly inspect entire body 
of his automobile. If bolts or 
nuts become worn and Loose 
do not neglect proper repairs 



6 Point 24 A 4b a 

PROFIT SURPRISES PRINTER 
New inventions gradually replaced 
methods in vogue twenty odd yean 
ago when every artistic compo£itnr 
was an expert rule twister. Efficient 
production and quality work make 
the hard marking job printer happy 



18 Point 



HJA aft a 



UPHOLDING 

Knight plowed 
fertile meadow 



1-1 Point 



l:A 'IX a 



RETURNS FISH 

Careful sportsman 
lost dandy pickerel 
before leaving boat 



12 Point IB A 85 m 

GRAND STEAMER 
Magnificent transport 
brings returning army 
from turbulent section 

99 



72 Point 



•A la 



Split 



60 Point 



KA fin 



Inked 



fl* Pinr.1 



4 A tin 



Badger 



42 Point 



SA 7n 



Majesty 



36 Point 



GA Ho 



DRINKS 
Sculpture 



30 Point 



6A 9a 



HAULING 
Negotiation 



;a is* 



MONOLITH 
Elephant Sold 



Cheltenham Wide 



12 Point 



3 A 4 « 



Raid 



60 Point 



3 A in 



Enlist 



48 Point 



SKEIN 

Reflect 



42 Point 



U 8a 



BENDS 

Original 



&A 821 



DRIVEN 

Identified 



30 Point 



5 A lftn 



EARNING 

Reductions 



Characters in Complete Font 


ABCCDEFGHI 


JKLMNOPQR 


S T U VW X Y Z & $ 


12 3 4 5 6 7 8 9 


abcdefghijkl 


mnopqrrstuv 


wxyzffnflffiffi 


Qu & & q ) ] ■ " 


( 5 


Characters J * " not made for 30, W, 42, i$, 60 


and 72 Point aizes 



11 Point carried in stock only at Foundry 



24 Point 



tiA 12a 



GHERKIN 

Stimulating 
the appetite 



10 A 21a 



NEIGHBORS 

Hold rehearsal 
of playlet early 



11 ! '..in t 



BURN CHURCH 

Historical building 
and art collections 
completely ruined 



12 Fuint ISA 3Hh 

FORTUNE SMILED 
Diamond miner found 
indescribable beauties 
after wearisome quest 

ID Point 2\ A 41 a 

DEFECTS REVEALED 
Notable professors bring 
remarkable photographs 
for use in scientific study 

Sp'-iri: 24 A lha 

CONCEHNING DREAMERS 
Natural ability without energy 
t8 always deplorable and often 
terminates in complete despair 



fi Fuint 2A A 4H a 

ENERGETIC FOLKS ADVANCE 

Lazy men Aft UtOJt Certain of failure 
while atflive mm invariably ttucceed 
in moat fi eld », Thi* statement should 
be carefully considered hy everyone 



100 



Cheltenham Family 




• - ■ . , 



ft I 



The Incomparable 
Cheltenham Family 



■ 






*3>fe 



«^t*s 



Pick up almost any newspaper or magazine 
and you will find that the Cheltenham Family 
dominates the pages* The reason is that there 
is a weight and shape for every requirement 




Sat in l?kinL:#nhani 



CELTIC BORDERS AU ESJcAP* BOndtPlS- JAflU IS" B" MS BUI- E OH « *H1 «« 



"Philadelphia's 

£tiCost Beautiful and 

"Popular Suburb 




SLOGAN- 

"We have reason to feel 

proa J of our ^Borough 

and Us progress" 



Annual Meeting of the 

Hampshire Springs Improvement 

& Realty Association 

J^VERY member should attend this meeting as many subjects of the 
\2 greatest importance will be discussed- Commissioner Nicholson 
has signified his intention of being present and presenting a report 
on the much discussed question of repaving the automobile road to 
Somerville and Mecldenbiirgh Junction* The election of officers and 
two trustee* for the ensuing year will he held at the August meeting 

DATE OF THE MEETING IS JULY SIXTH 
AT SHERMAN HALL 



ynl |n lihelt#nh«TI Wide «n J i^mlLtNihjin] LIuJJt 



101 



AUTHJUT OUS^MCtil EHEHK4* BOHOEI 



Tbii inien is printed 1*1 INDIA Best Plate Book* haui 3d*8B-80 tbt. 
Made hr ibr C*0, W, Willow* kh i Patim CAMr any , &>«u>n, Mw 



, _ 




The Brazen Old 
Deceiver-Time 

The leading sensation of the 
fall season, A play filled with 
thrills and predictions which 
hold the immense audiences 
spellbound. The first play of 
its kind. Read the book and 
then see this wonderful play 




p Bold Con iJ«ri*n! 



YOfATHQUtL CAM f OS 



HONIER6- MIGNON 

ROBES 
MANTEAUX 

FURS 
MILLINERY 

ft-$3 *J$ I.® 

NEW YORK 

PARIS WASHINGTON 

CINCINNATI 



Hnl lit UlmltohLnm Wiiin 



V*-7 to the ^Mediterranean 

U\0 other trip offers such variety of enjoyment. Accommodations 
range from comfortable staterooms at minimum rates to suites with 
private baths. Our ships are the largest now engaged in the tourist 
service and were specially designed for use in the Mediterranean 

pastern Steamship Company - 'Providence 




AK-a| T t ■! :■■■•! 1 1 H 



^^aSMM MmauaUUOUiM&Mm 




S*t Ifi Chr I t*ah»m W:de «sd Ctteeunhm lt*Ik 



102 



OvOL* BQiUl* iate«5 1LLU31«AT0R 



Printers Who Have Bought Kelly Presses Are 
Loud in Their Praise of the Records of These 
Wonderful Printing Machines. In a Great Many 
Cases They Have Ordered Additional Presses 



Printers who do not wish to be outclassed in the 
economic production of printing have bought Kelly 
Automatic Presses eagerly. They have proven the 



I 
1 



l*** * * * UAUAi 



i 



i 

< 

i 

4 
4 
i 
4 

4 
4 



^ea d the following 

i t WOO aiIum w kiE mm9* t ta ft hn&wbh 
I Lh* Ke%; Wb/p DotKiBg bcil iiKc«i&. 

3 W4ftt*J HBwduBf tO rCpliCt ltw-£HI*g 

plilcns on long: run* bikI tun oul i better 
eUu&fpoifc. ■ ■ ■ iW cMW ^wfert 
Ofctttr flf i Krlk Pin? in ll;p SLnEr. uf ftrw 
JuHT. rad [flJsy I K*ld my aw *rtth my- 

otie for mmiM «ii good w*rk. I cm put 

on ■ loiid plaLp form in cala*s r ¥m;l«' epll up 
[QtaJttdEy ul ilic JP/tii_ SRepflpr ii priiwl, 
maabg At t*p speed. Hart noshing W the 
hijjhefi pniit an lb* wm« frveo h h 

"I WILL mri u^imjdL.tfut il will hie to rlw 
1 paifit. The Keilj Pith it, dw belt ma/tliitic 
[ hi** ewer baugliL It d&ci errcyt hijtg I e±- 
prcfed it E<i<£fl,*nd pngnr- IF I too Wu*e more 
than Hae 3 waolU wrtainfy inil.ill nimf-Lrf al 
i -ii i r. L wnuld nrr-WTMnirnd it In uiymu- wJici 
biaj a brfje viri^Lv d jo& tanrfc to do." 

«THt GLUT rHE53 » H* NUiiftAgij, 

1 Jwng i-vrfyihjng llut yow claim fa 
and wp an- fewfliriR it Hajav fnaftif Jlv Jhll 
Of Aft I 



rw4 



greatest money-maker a among printing 
presses* Kelly Presses produce supreme 
quality and give perfect register at the 
speeds recommended, Unapproachable 
m production economies on tlitr longer 
runs, a more remarkable fact is their pro- 
ductive economies on short runts, due to 
well devised facilities for quick mak£* 
ready and quick regulation of ink supply 
and quick adjustments of the type form 
on the fully exceed bed t which is rigidly 
supported on full-length tracks. The ab- 
solutely automatic feed of Kelly Presses, 
combining utmost simplicity 'with greater 
effectiveness and reliability than were 
ever before realized in an automatic feed* 
ing mechanism, makes it possible for them 
to produce rapidly and much more profit- 
ably a variety of work which would other- 
wise have to be done slowly by hand feed, 



Kelly Automatic Presses were designed to reduce the 
cost of production of both short and long runs. This 
has been accomplished in a degree which has aston- 



ished the printing trade. The bulk of the 
work in job pressrooms should l^e prtidut^d 
on Kelly Presses. Many printers, formerly 
plodding along wi th the oldef method 3, have 
become surprisingly prosperous by addition 
of Kelly Presses to their equipment. In a job 
pressroom in which Kelly Presses are used 
the platen presses have their use on the 
small kinds of work and to help out when- 
ever a Kelly Press has a full run of work. 
Those who compete against Kelly Presses 
with flower running prases will inevitably 
be outclassed in production costs and also 
in tlit: quality of product. Kelly Presses in- 
crease profits and are the best buy for job 
work, A platen press with mechanical feed b 
still a platen press— its speed k not increased. 
With Kelly Presses you increase the speed 
and range of your work and easily gel double 
the output of a platen with mechanical feed. 



< 
i 

4 

i 
4 
4 
4 
4 



^ead the following 

* *■ pvtftVmitfC fiwJ |Jme™. bewid iW 

1-1 ■ pi™ wp rjui *ay *honJ itar K^ln/, 
The pita W hrcn in cut phnL fouf of h* * 

two. h*t run costard^, iod fc ire pet- 
trng Jutl « fnucH piwludif» no* ***r d» 6 

ml ihr Ttrij br^niniifiy ithI (ta*r KtTfit to 
be tk» DM3» ymimJ an d v^-rtj irjiv do f-ijwnw-. 
Wc ifc aot only fHliog spt«nlid pnduc- 
lion, 1w< bjc fdliftf splendid woik ind feci 

my kindly iowiinJ llw Kelly." 

^'T'HE lliree Ktlly PbHHt tre peffe>RniEig 

1 woflderhil *rorfc. Would ncH p*rt wilh 

lllnn hat EM£e llir i-i»^ . . . jrr I In- warkin^ 

woadtti eA i3m pLm." 

' tTlTE RAVE kad m» Inwhlr w^lh lk Kelly: 
¥ ¥ LiVe Lhti-Jl Ji.iii-.l Ii ii£ liu^inru wr iikjEiI 
H«¥eT (With bcifrr . " 

* "hT-H F K ELLT MtF^6 liH^iv™ in rnraifiklr 

X k.ihjIit'Jji-.'iv. Wf fufft: Lid n-> nin-hjjij- 
iljiI dialKultm ind in itl«- bn | ti m4 dhhv 
wwt it ki# cost ihin wilh our prcftou] 
CO.urpfnraEi 






i 



*4 



JiBilBJEftl I LI DIP 



««■ *•■ i ■ +»4i*5*i» "JMrif k 1,-Ji^f *-.«.*• feaJ ■ P^ :^».^^* huu 



Modern Printing is based upon the 

great achievements and experiences of 
the Old Masters— the men who by I htir 
skillful use of rude implements Isid the 
foundation of one ol the most beautiful. 
and most expressive of all nr!s, It has a 
two-fold purpose: to promote thought, 
and to leach the lesion that a combina- 
tion of beauty and efficiency produces 
the Master Art. Into its composition en- 
ter all the essentials of knowledge* hs 
devoted and faithful artisans not only 
enjoy the pleasure of d ifhcul E task i wel I 
done t bu I reap more last in g rewards in 
the liberal education assimilated while 
doing them. What better vehicle could 
be devised to inspire the child, and, by 
the gradual development of the motor 
and sensory faculties, arouse hi i natural 
creative ability, than the Printing Art > 




PRINTING 



A VITALIZING FACTOR IN EDUCATION 

A PAMPHLET SUGGESTING SEVERAL LOGICAL 
REASONS WHY THE SCHOOL PRINTING OFFICE 
PRESENTS MANY EDUCATIONAL ADVANTAGES 




THE undeniable benefits of printing 
plants in the public schools is not a 
mere impractical theory; everywhere 
wide-awake educators are recommending 
printing as a factor in public school educa- 
tion. Punting plants have been installed in 
schools from lakes to gulf and from ocean 
to ocean, and their efficacy in the further- 
ance of practical educational efficiency has 
been testified to by some of the best known 
pedagogical figures in the country. It is only 
a question of time before practically every 
school in the country will have a printing 
department as an indispensable adjunct to 
the other educational equipment and para- 
phernalia, This is not a prophetic statement, 
but a fact, amply backed by the increasing 
number of installations being made along 
these lines. After all, what is the real pur- 
pose of education? It is to properly prepare 
the younger generation for the business of 
life. And Printing accomplishes just this 



S#t if: CK» lUnhBm Uldrttyt* CMtd*fH+<t *rwl Ch*ll*flluib Medium Ourtd*ti**d 




The American Type 
Founders Company 
Leads in Production 
of FineType Designs 



S*t ill rh^lilniihiirn MwHiHit Ewiwndod. 



105 



V0C4T1OWAL CAtUOt 



PRINTERS ■ DESIGNERS 
ENGRAVERS * & ■ STATIONERS 



MORE and more, advertisers are demanding catalogs that are more 
than a listing of the products manufactured; they want books that 
are sales forces— that present the same sales arguments, with the same 
well planned effectiveness, that the star salesman uses. Stevens has been 
and is a leader in the development of this type of book. We are serving 
a large clientele and will be glad to show how Stevens can help you out 



Ste 



vens 



423 BRONDHAM STREET 
PHILADELPHIA 



But in OhftlUutlimn Wldn Hid tthvlLrnhvrft Milribnld 




1 






^he Hotel Brighton 

SITUATED AMIDST THE PINE FORESTS 

^[ew Hampshire s £%€osi ^Beautiful Hostelry 

SIXTEEN HUNDRED ROOMS 

Ihis hotel, which is open all the year round, has long enjoyed 
the patronage of the general public. Not the least among the 
many causes that have contributed toward our great success 
are our cuisine and the homelike atmosphere of our hostelry 

Series Quoted on jlpplicaiion 

Douglas Gordon, manage Arthur Browne, "PwpH^r 




i 



S*t In i"n*u*«h*ip Wm!i bud f!h*ltattfc« Italic 



106 



iitci CAN »oftnen litkqlinf and lithodot tnw *uli 



Every Printer Should Know 
About the Kelly Automatic 
Presses, the Machines That 
Materially Reduced Costs in 
Job Pressrooms Everywhere 



Novel 
Patented 
Features 



Danger-Proof 

Automatic 

Feed 



Double 
Rolling 



The Kelly Automatic Presses possess many novel 
patented features designed to expedite make-ready 
and the changing or alteration of forms* They have 
finely adjusted and easily controlled ink fountains 
and large form rollers with superimposed distribu- 
tor rollers* Presses are provided with two motors 
(one for the press and the other for the automatic 
feed) and have monitor controls and dynamic 
brakes and other controls. They may be stopped 
from either side or from the feed end within one 
revolution of the cylinder. 

The Kelly Automatic Feed comes closer to infalli- 
bility than any other automatic feed* An operator 
need not be tied to it. It is danger-proof, because it 
is completely automatic. It will stop the press and 
trip the cylinder almost instantaneously » ( f ) if two 
sheets attempt to pass to the feed board together, 

(2) if a sheet does not reach the detectors on time, 

(3) if a sheet is crumpled or defectivei (4) if a sheet 
misses, or (5) if the lift is exhausted, 

Notall kinds of work can be done to the full inking 
capacity of Kelly Presses by single rolling. There 
are heavily inked forms that require double rolling 
on all job presses; but of both single and double 
rolled forms, Kelly Presses will print with com- 
plete success, at un equaled speed, a greater range 
of work than can be done on any other job press* 



DEVELOPED AND MANUFACTURED BY THE 

American Type Founders Company 



Set in Cbeltanbam Bol& Cheltenham EiUidmld tm4 Cti»|t*nlmin Wid» 




Efficient Advertising Service 
Has Always Been the Motto 
of this Growing Organization 

vet — -J- icft^t — = — na * 

WHAT do the big advertisers see in our service and counsel that 
prompts them to call upon us whenever new selling campaigns 
are being contemplated? They can see results ahead when they place 
an advertising problem in our hands, as we assume responsibility for 
the success of that campaign. And their success increases our prestige 

Merket Hardware Corporation t Henderson & Momn r Daniel & Montgomery, 
Frederick Burlingham Soop Company, Edward Cavanaugh & Company, and 
score* of other prosperous and progressive concerns ore clients of this company 

Universal Advertising Service Company 



BOSTON 
Ken worth Building 



NEW YORK 
Thirty-one Main Boulevard 



LONDON 

Merchants Building 




7 Medircjn tiiiiitridi?d.(.llj[)ltanhani WaJEum au<: Gl.hlltmlinn lWi«UiurTj Jiuii? 



NUiUf liGHbJ^ J*01H1H t«Ul ft^Ll OflMAKtNT* 



^ I/OURSELF AND FRIENDS ARE CORDIALLY 

¥ INVITED TO ATTEND THE JUNE GARDEN 

/ MUS1CALE TO BE GIVEN BY THE BRONX 

JL SYMPHONY ORCHESTRA ON THE LAWN 

OF THE FIRST BAPTIST CHURCH OF EAST 

HARBORDALE, TUESDAY EVENING, JUNE 

SIXTEENTH, AT EIGHT-THIRTY O'CLOCK 

THE COMMITTEE 



108 



fet In lAritnluiB Will. 



viKrrr initial. 



Cheltenham Oldstyle Condensed 



Characters in Complete Font 


A 


B C D E F 


G 


H I J K L 


M 


N P Q R 


S 


TUVWX 


Y Z & $ 1 2 3 


4 5 6 7 8 9 


a 


b c d e f g 


K 


i j k 1 ra n o 


P 


q r r s t u v 


w 


x y i ff fi fl 


fii ffl Qu & & q 


1 


* , * , 1 . 


Character ll not marie for 


24, 


aft, 36, 42, 4&I. W and 72 




Point sizes 



14 Point 



17 A 34 a 



SPORT FASHIONS 

Magnificent Diamond 

12 Point 22 A 43 a 

BROUGHT FORWARD 
Japanese Chrysanthemum 

10 Point 34 A 43 a 

HERBACEOUS RODENTS 
Nodumal wanderers frighten 
timid denizens very frequently 

B Point 27 A 66 a 

FRENCH COURTESY PLEASING 
Impiessionable globe-trotter praises 
bourgeoisie hospitality in travelogue 



€ Point 



aOA S0& 



IMPORTANT BREAKFAST PRODUCT 
No morning menu is more appreciated by 
juvenile cam ptri lli :n flapjacks md aynii> 



The Portal of Beauty 



ALWAYS STANDS AJAR 



B 



EAUTY of form maybe cultivated ju£t 
the same as flowers are made to bloom 
with watchful care. A woman, naturally 
becoming, desires this charm of her sex 



Attractive beauty may 
be yours without more 
delay by engaging the 
expert attention oi our 
specialists to cultivate 
those inherent charms 



Jonquile 

Beautifying 
Parlors 




HOTERS ILLUSTRATOR fVPdrsCT pap DRR 



Tl Point 



3A 4a 



Egoisl 



3A .":i 



Squash 



48 Point 



4A 7a 



Depleted 



42 Point 



4A 8a 



NightMaQ 



36 Point 



BA &a 



BuyQuickly 



IJti Point 



6A 12a 



HUMORISTS 

Negled Studio 



24 Point 



HA 17 n 



DISTRIBUTION 

Special Questions 

18 Point 13 A 24a 

GREATEST HOUSE 

Refined Masqueraders 



109 



Cheltenham Medium Expanded 



48 paint 



3A 6a 



Rapids 



42 Point 



1A 7 1 



Bequest 



ae Vomt 



&A fla 



Daughter 



30 Point 



6 A 10 a 



Rejedt Man 



24 Point 



7 A Hi 



Earns Surplus 



ii a ai 



University Razed 



M Point 



15A .'ii.-= 



SPLENDID ROMAN 
Majestic Architecture 

12 Toin t If A 82 a 

NERVOUS CUSTOMER 
Divulge Invaluable Secret 

30 Point ISA S3 a 

HUMOROUS MUSICIANS 
Dancers Applaud Orchestra 

hpnint ZtiA Lla 

STRING QUARTET FEATURED 
Unusually Pleasant Entertainment 



•■-■ l-'OJkt 22 A 41 d 

MISCHIEVOUS YOUNG CREATURES 
Playful Siamese Kitten Delighted Children 





Chara<fters in Complete Font 




A 


B C D E F G H 


I 


J 


K L M N O P Q 


R 


S 


TUVWXYZ& 


$ 


1 


23456789 





a 


bcdefghij 


k 


1 


mnopqrrst 


u 


V 


wxyzfffiflffi 


ffl 



TIME 

THE 

ONLY DIFFERENCE 

BETWEEN 

THE DIFFICULT 

AND 
THE IMPOSSIBLE 

IS THAT 

THE IMPOSSIBLE 

TAKES MORE 

TIME 

* 

SE LECTED 



1 



**fcfL Ecnsn 



110 



Cheltenham Medium Condensed 

48 Point 



Charade rs in Complete Font 




ABCDEFGH1 


J 


KLMNOPQR 


s 


TUVWXYZ& 


$ 


123456789 





abcdefgh ijk 


1 


mnopqrrstu 


V 


wxyztffiflffiffldt 


St 


1 ? 
■ » > 






POTTERY 
ART DESIGNS 

Eleanor Tremaine 



Thia litllr book contains one hundred 

beautiful designs for the student, and 

illustrate* both the ancient nnd more 

modern conception of pullery 




THE SCHOOL OF ART DESIGNING 
NORTH HARBOR CITY 



r.LtuniD nfcKAMlHt 



4A Ta 



Hardship 



13 PijIDl 



6A 8ft 



Negotiates 



lift Point 



'.\ 10 k 



Buys Engine 



30 Point 



6A 1'Zi 



Resped Shown 



U Point 



SA II'.. 



Mystical Kingdom 

18 Point 14 A Jtt a 

Depreciating Securities 



U Point 



17 A a4n 



ENERGETIC GARDENER 
Cultivate Negieded Orchard 

12 Point 22 A 43» 

HERO RESCUES CLERGYMEN 

Grateful Inhabitants Applaud Clerk 

10 Point 24 A 4Sa 

MECHANIC WORKED OVERTIME 
Bought Magnificent Country Bungalow 

8 Point 2SA 65 a 

RECONSIDERED GENEROUS PROPOSALS 
Specified Extraordinarily Difficult Examination 



6 Point 32 A t>3 » 

KBGHBORHOOD COMMITTEES REORGANIZING 
Reliable I hduAri«l Enterprise Irutallirtf! flu flu Machinery 



111 



Cheltenham Bold 



m Point 



3A 4a 



Nail 



06 Point 



3A 4a 



Styl 



e 



Cbar&ctort in Complete Font 

ABCDEFGH 
I J K L M N O P 
Q R S T U V W 
X Y Z & $ 1 2 

34567890 
abcdefghi 
jklmnopqr 

rstuvwxyz 
• ? 



I i i 



S4 Poin t 



3 A la 4tt Point 



4 A 8fi 18 Point 



3U A 2ua 



Bed ^ 

12 Point 3A 4* A A V-^ X V. A. ^1 

Risk Grated 



GA 10 n 



60 Point 



SA 5a 



ENTIRE 



Myth Deliver y 



6 A Lift 



jj i 'J NEITHER 

Halted simplified 



NICKNAME 
Honest Sport 

U Point 14 A 20 a 

REPRODUCES 
Quaint Drawing 

12 Point 17 A 33a 

DESCRIBE SCENE 
Entering Battlefield 

10 Point 18 A 37 a 

SOLDIERS REJOICE 
Timely recan nattering 
narrowly averted war 

£ Point 22 A 45 a 

INDUSTRIOUS WORKER 
Diligent, mechanic becomes 
department superintendent 



S Point 24 A 4h:i 

BOLD MOUNTAIN CLIMBERS 

KniinititfTmun> hardships while 
making perilous journey upward 



112 



Cheltenham Bold Italic 



Characters m Complete Font 




A B C D E F G 


H 


1 J K L M N 


P 


Q R S T U V 


W 


X Y Z & $ 1 


2 


3 4 S 6 7 8 9 





a b c d e f g k 


i 


jklmnopq 


r 


s t u v w x y 


z 


. ' • • r ? 





n Poinl 



Stylist 



€*i J Vint 



Ejected 



If Point ISA 3£a 

GUIDES DESIGN 

Sought suggestions 
wandering through 
picturesque valleys 

iQPofnt IfiA 24 a 

NOTED GROUNDS 
Children frolic midst 
wonderful botanical 
ga rden and enjoy the 
exhilarating climate 

8 Point SO A 42 a 

COMPLIMENTS ARTIST 
Many entertaining exhibit* 
of painting are displayed in 
the main room. The library 
h abitue will be in t e rest ed in 
these fascinating art work* 



6 Point 



20 A 42 a 



SOLDIERS IN MANEUVERS 
Numerous troop* forming* with 
beautiful accuracy a font road 
passed inspection* and aturtmd 
active work. Quickly eat a bit sh 
permanent headquarter* while 
xephyn sharpen thmit appmtitm 



4A e» 



BoldDial 



24 Point 



7A lis 



42 Point 



GA 7ft 



REOPEN 

City folks 
interested 



MINES 

Bought 



IK Point 



9A 20b. 



SPECIMEN 
Brochure by 
old artificer 
delights boy 

14 Ptfut 14 A 28 a 

DISTRIBUTER 

Urchins pleased 
with many gifts 
donated weekly 
by the merchant 

113 



3E Point 



6A *• 



ROUND 

Sampled 



30 PoSnt 



ft A !>r 



INCOMES 

Encyclical 
Defendant 



Cheltenham Bold Condensed 



72 Point 



NED 



60 I'nint 



KING 



m Point 



HINGE 

Dimple 



42 Point 



&A -a 



SECTION 

Neuralgia 



88 Poind 



BENEDICT 

Kept Secret 



rA 13r 



NICE COURT 

Majority Rule 



QiracUrs in Complete Font 

A B C D E F 

GHIJKL 
M N P Q R 
S T U V W X 
Y Z & $ 1 2 3 
4 5 6 7 8 9 
a b c d e f g 
h i j k 1 m n 
o p q r r s t 
u v w x y z 
. ' ■ • I ? 



3A 4> 

High 

Stake 

4A fta 

MINDS 

Ejected 



34 Point 



BA 16a 



]£ Paint 



U A 44 i 



ENHANCING 
Beautiful star 
shining bright 



lw J'«int 



IMPROVEMENT 
Enlarged interior 
has pleasing look 



14 Point 



HEROIC REGIMENT 
Springfield holds fine 
banquet for the many 
men who gained fame 

114 



DEFENDS DOCTRINE 
Honor system becomes 
main discussion among 
professors at meetings 



m Point 22 A 46a 

POSTPONE PROGRAM 
Curtail winter con certs of 
symphony orchestra until 
arrival of eminent soloists 



H Point Z7A 54r 

ERECTED BEAUTIFUL HOME 

Retired jiMnufatturcr purchase » 
tract adjoining present property 
for building magnificent mansion 



6 Point 30 A 60a 

OFFICIAL REFUSES NOMINATION 

G9vernm*nt oK^ef dtdirrd pflACipftl 
rtuqn for nut ictrplini lilaatjDO wit 
rennirn-rmlMJn.Tliii (tr*lr& quite same 
cvmdtal IDMDI «T«r»l Acquaintance 4 



Cheltenham Bold Condensed Italic 



72 Pain I 



Nigh 



60 Point 



Debts 



48 Paint 



REIGN 

Eyelets 



12 Point 20 A 40* 

HONEST REPORTER 
Gives generous reward 
to scholar writing long 
essay on modern topics 



24 Point 



'.'A 16a 



REINFORCE 

United action 
much desired 



|l.. ]'h>JJ,[ 



Li A 42 xi 



FACE CRAVE DANGER 
Expeditions into tropical 
regions are usually made 
by men seeking adventure 

tt Point 25 A Ml a 

HELP STIMULATE BUSINESS 
Progressive merchants know ihe 
great benefits which are derived 
from advertising in daily papers 

S Point i!SA 68t 

ft 1 QUIRING BETTER WORKMEN 

The caff for higft-grnttt p,int i tta. witf 
lotititiue to increase, fort hi* rjuvon 
most tmptnyers insist that prin ter* be 
careful in tht training nt appnntlcet 



18 Point 



Churacttn in CempUte Font 


A B C D E F 


G H I J K L 


M N P Q R 


S T U V W X 1 


Y Z & $ 1 2 3 


4 5 6 7 8 9 


abcdefgh 


ijklmnop 


qrstuvwx 


y z ff ft H ffi i 


- * . - f f 

• > • f • • 



BOYS AMUSED 

Humorous yarns 
created laughter 



14 Point 



16A 32a 



ENCOURAGEMENT 
Conditions improved 
greatly since worker 
cooperates with boss 

115 



3A 4a 

END 

HA 4ft 

JHfflf 

ARKX 

Striper 



42 Point 



ft A Ltill 



M)/crs 

Magr'ct'an 



:*e Pi lint 



£ A 10 a 



DISPERSE 

Bystanders 



:«i Puiot 



NOURISHED 
Recuperation 



Cheltenham Bold Extended 



1% Point 



HA 4 a 



Net 



m Paint 



3 A 4ft 



Hail 



-i- Point 



:•' a -i- 



Eight 



42 Point 



3A fa 



Speck 

B0 Point 3 A 5 a 

MUSIC 
Hybrid 



3<J Point 



4A 7a 



REFUSE 
Brighten 



24 Point 



5A !*a 



ENDURES 

Complaint 



Character-* in Complete Font 




1 A B C D E F 


G 


H I J K L M 


N 


O P Q R S T U 


V 


W X Y Z & $ 1 


2 


3 4 5 6 7 8 9 


O 


abcdefgh 


i 


jklmnopq 


r 


rstuvwxy 


z 



f ? 



lb Point 



7A 13a 



BROKEN 
Solicitors 
mystified 



REMINDER 
Companion 
encouraged 
further trial 



12 Foint 12 A 2fi h 

NOURISHING 
Food scientist 
makes rations 
very tempting 

116 



10 Point 13 A 28 a 

INSTRUCTION 

Extra buildings 
provide golden 
opportunity for 
additional class 



8 I'olttt IB A 30 a 

MINIATURE ROSE 

Swiss horticulturist 
exhibits interesting 
hardy varieties that 
brought loud praise 
from noted growers 



6 Point 17 A Sfi a 

RAINBOW CREATION 
Beautiful satin ribbons 
help in ccnveyina that 
distinct we atmosphere 
of rare refinement and 
good taste so desirable 
and universally sought 



Cheltenham Extrabold 



Characters in Complete Font 




A B C D E F 


G 


H I J K L M 


N 


O P Q R S T U 


V 


W X Y Z & $ 1 


2 


3 4 5 6 7 8 9 





abcdefgh 


* 

i 


j k 1 m n o p 


q 


r r s t u v w 


X 


y z ff fi fl ffi 


ffl 


„ » . . ! 9 

■ | . , . . 





10 Point 15 A 30 a 

DISTINGUISHED 
Notable speakers 
addressed textile 
manufacturers at 
their last meeting 



8 Point ISA 35a 

BENIGN EXPRESSION 
Old gentleman imparls 
secret of longevity and 
happiness in old age to 
assemblage of printers 
visiting the community 



6 Point 21 A 40 a 

STORM REPORTS GIVEN 
February storm hindering 
traffic very much in many 
northwestern counties and 
numerous trains are being 
stalled, according to report 
given by weather bureaus 



18 Point 



MEDIUMS 
Recognize 
great men 

14 Point 11 A 23a 

SERMONIZE 
Heroic priest 
defied raider 
entering city 

12 Point 14 A 26 a 

NEIGHBORING 

County invoked 
aid from village 
when dam burst 

117 



72 Point 



a A 4 a 



Bait 



60 Point 



JJA 4& 



Mule 



4S Point 



Sailed 



42 Point 



U 6a 



Delight 



4 A Gn 



HUMOR 
Injustice 



3i>romt 



BURNERS 
Evangelist 

24 Point 6 A 10 a 

DIMENSION 
Metaphysics 



Cheltenham Bold Extra Condensed 



laoroint 



"A in 



Etch 



96 Point 



Biped 



3A 4a 



Injects 



72 I Vint 



3 A 5a 



Rebuild 



60 Point 



■■■a Si 



Liquidate 



48 Point 



«A Mu 



Melancholy 



Characters in Complete Font 

A B C D E F 6 H I J 
K L M N P Q R S 
T U V W X Y Z & $ 

12 3 4 5 6 7 8 9 
abcdefghijklmn 
opqrrstuvwxyz 
t fi fl ffi ffl .,-'::! ?■ 



42 Point 



Red Eagle 



36 Point 



6 A 10 



Night Hawk 



30 Point 



SA Ua 



FOREBODING 
Hemispherical 



14 Point 20 A 40a 

ENERGETIC PLANS 
Serious development 
undertaking finished 

12 Point 24 A 48 a 

LEADING GYMNASIUM 
Many contestants report 
intense activity at camps 

10 Point 27 A 54 ft 

NOTEWORTHY DECISION 
Important questions settled 
during informal conference 
between opposing societies 



24 Point 



DISCOMPOSURE 
Brief Exploration 



H JVm< 



HA S8a 



iNDOIMFIED MANUFACTURER 
Erecting mcBstruus wjiefcoLis* of 
standardized malerials as requiifil 
by ilk lite insurance underwriters 



19 Point 



I5A 31 h 



ij Pijini 



:#> A TSa 



PERFECT SPECIMEN 

Kinder Characteristic 

118 



NUMEROUS CHANGES IN SCHEDULE 
EwAfiivb steamers ciuwdd Id apintj 
witJi u»ita( tluoJtti of JiIt nrtlifeUU 
Mb nunc ham ihcr encknti^plcasiri 

J3lnt{i to nwuntiilii mil icinlwre resurti 



Cheltenham Bold Extra Condensed and Cheltenham Oldstyle 



UiiiiiiiiiiiiiiiiiiiMiiMiiriiHiiiriiMiMiiiiiiiiniiii iimiiiiiimc 



Spring Clothes 



An exceptional sate of fine spring suits 
and topcoats for men. Made of durable 
materials and tailored in the latest style 

0GUSH TWEEDS, full and light fitting 
modek well made, in either OA 5Q 
light gray or black mixtures L*U 

TOPCOATS of fine rain -proof material 
tailored in many styles, and 1 Q 75 
in a variety of modish shades A O 

MANY OTHER ODD LOTS OF SUITS AMD COATS AT 
PRHB FAR BELOW ORIGINAL COST TO US 



HENDERSON BROTHERS 

51 BURCH STREET . 34 MAIN AVENUE 



m lliiiiiliiirinit i r 



CHARACTER 

PLUS BUSINESS BUILDING ABILITY 



F)RINTING produced by 
our renowned organization 
has Character or it would not 
be flowing so steadily into the 
trade channels from the many 
large concerns we serve; it has 
business building power as our 
clients show consistent growth 

Booklet*. Catalogues, Circuits, Cuds 
Annoiim>ments Stationery 



THE MANDER COMPANY 

Printers Extraordinary 

1026 UJUKGTON AVENUE, W0RTMINCTON 



BENHURST 
MANOR 

Offers you the exceptional 

opportunity of owning that 

long desired home 

SITUATED on gently rolling 
hills and commanding a fine 
view of the bay and surrounding 
country, this recently developed 
park has attracted an extremely 
large colony of Dunkirk families 
because of its exquisite beauty, 
refinement, its natural simplicity 
and home charm. A handsome 
clubhouse and tennis court.with 
splendid golf course nearby, all 
complete the picture of an ideal 
all-year-round home place 




Select your building site now and 
build your own home 

SEND FOR DESCRIPTIVE BOOKLET 

JAMES H. MORTON 

DUNKIRK, NEW JERSEY 



9 



$ 



i 
% 



*Tl*tc »onnfi> 



0»5lIH QW*AH< f. 



119 



MUD 



CHELTENHAM BOLD EXTRA CONDENSED TITLE 

3 A 42 Point 6 A 14 Point 36 A 

HEARD SPEAKER 
DIRECTED MINES 

12 Point m A 

DIVIDED KINGDOMS 
PROSPEROUS BANK 



BROKE 
DOUGH 



84 Point 3 A 

m Point 7 A 10 Point 3* A 



BASE"" 



ENOUGH 



72 Point 3 A 

80 Point 



RFSIN MERMAID 



60 Point 



DOZEN 



REJOICED 



'1\ Point 



HUMORS 
EMBARK 



IMPORTS GOWN 
NOTED METHOD 
GUARDED HOME 



INCREASE MEMBERSHIP 
CELEBRATED SCIENTIST 
RESUMED OBLIGATIONS 



8 Point 40 A 

DISTRIBUTED MAINY SAMPLKS 

BOYS PROCURED CONCESSION 
RESTORES HISTORIC MANSION 



6 Point 42A 

SEVERAL UNBEHfAlUNCS POSTPONE 

COPIKIi.IFTFB FORm.N fRADEHAKkN 
QWCKIY KF.MQVE&IIAHINE EMEAfca 
NEWSTTO SHOWINIJ KIWCHMDISt 



CHARACTERS IN 
COMPLETE FONT 

ABC DE F 
G HI J KL 



MTTDir Hm NI ZED 

JNllKIt SOAPSTONE i MNOP « R 

CONQUERED 



S T U V W 
X Y Z & $ 

]g Point 20 A 12 3 4 5 



6 7 8 9 

. y • • i ? 



120 






9\ 









Cheltenham Inline design 

when used 
ertasementio They hel 



iter^itf/ 






V v 

/ y 

l,w/j 

I 
pi 

y 



fectiv< 



tone down heavy display 
lines and add an individual 
touch, with the result that a 
firm's advertising may 
instantly identified* M 
larec 




miagazane \ 
the Cheltenham Inlines for 
their principal disp 





?5 



bWxQ 



;^^ 






ansa »•}«&■* VOCATIO&AL Cttt£9 






Cheltenham Inlines 



FICTIO 





[ANY booklovers are availing themselves of the opportunity to secure 
L the books here offered before our allotment of the limited editions is 

exhausted* These works comprise the best efforts of nationally k nown anc 

popular story-tellers. Printq 

book that appeal to the bet^ 



by He 
Price $3,75 

Cast adrift in the whirlpool of social dec 

two outcasts from different castes combi, 

of man's unconquerable search 



UlSiy by Low 
Price $4,50 



A romance of the southern Carol in as, b 

to ihe fore quaint traditions and unfolcfin 

oldest story. Her dreams are realized an 

bows to the inevitable power of 

The Boast b y Ge^ 

Price $2,50 

An interesting story of the golden west; 
includes photographic illustrations show 
m a gnifi cent surroundin g country . Natur 

The Greatest Oppor 
the Booklov 



E.B.3R 



JLYER ME 





BV WILLIAM MONTGOMERY JACOUSON 



Lyrics 




Sung by Leading 

Artists of High - class Vaudeville 

and Musical Comedy 

everywhere 

Price $2.50 



ntral Music Stor 



675 BROAD STREET, BAYONNE 



ORPHIC f POT 




'6U3 

COMMUNITY BUILDING. ROCHESTER 




1-! 



Cheltenham Inlines 



Cb*flenli?|iJt WW* and 
Ob«14Bnli|»m Hold 




[nn| 



W 



J mk £-2 £m 




1 VERY day and many times a day we are complimented upon 
the fine quality and the reasonable price of our merchandise. 
Over a period of fifty-seven years we have striven to maintain the 
standard of square dealing upon which our business was founded 




Our Dry Goods Department is 
holding a great inventory sale. 
Dress goods and linens will be 
sacrificed, Yards and yards of 




Many colors and a large variety 
to select from. All atone price 

39c a yard 



k Hosiery 

Strong, seamless hosiery of the 
highest grade silk. A bargain at 

$2 a pair 





EASY TER 

Ncwlyweds and all lovers of a beautiful home 
should attend our spring showing of the newest 
methods of correctly furnishing a home. Every 
efficient kitchen and laundry convenience will 
be exhibited and salesmen 
will gladly give any desired 
information about our easy 
monthly payment plan.Call 
today and see what we offer 



Elko Kitchen 
Cabinets 

Reduced to $35 



THIS MONTH ONLY 

Here is an inducement for the bride to furnish a 
home for only ten dollars down and five dollars 
each month. There is no limit to the amount of 
furniture that you may buy 
under this special plan. Just 
think, for only a few dollars 
a month your home can be 
made comfortable and cozy 



Dining Room 
Suites 

$250 and up 




infa 



CT CT 




NORTH ADAMS STREET & BOULEVARD • SOUTH BIRMINGHAM 



123 






u 



1* 



7\ 






% 

n 









4 



$ 



AMERICAN TYPE STYLES 



■*H®. 



-g>0" 





lirnost ev« 

Fifth Avenue. This is not a 
location, bint rather a class 
distinction. This public can 
not be reached by ordinary 
advertising methods. They 
think and talk quality and 



lence your 
must speak their language 
and this is better done with 

American Types 



*OS* aONDEA THJC*fiON*L CAMEO 



^^^P^^^D^^^X?^^^^^^^*^ 



This fDiir-plge Insert U unnUM ml N<Jl I M. F. Buck, fttm ilxaa-BO Sin. 
Midcbv B.H.GlATTtLTtH COWTAXY. S*w*ng Gcoirc, P*. 



124 



71 Point 



Cheltenham Inline Extra Condensed 

a A 5 a HO Point 



= A 4» 



ei 




60 Point 



IA 6a 






48 Point 




[rapine 



5 A It 

o 



42 Point 



SA ]>•» 




feat 




84 Point 



35 Point 



6 A LOa 



Diplomatic Expert 




CHARACTERS IN COMPLETE FONT 



ABCDEFGHIJKLffl 
I0PQRSTU? 



eignij i 
tuTwxyzfffillffiffl 



• • I? 

O ft D O 



125 



Cheltenham Inline 

!! A -i u 42 Pujnt 




dent 



REBUKE 

Huaedlredls 



m Point 



3A 5a 



MINER DERIDING 





plied 




Q m O 



egotiialbion 



30 Point 



5 A JOa 



48 t'oint 



i a 6a 




HUNT BEAR 

Southern Girls 



24 Point 



6A 13a 



Historical 



KNIGHTS DIME 

Expert Mechanic 



CHARACTERS IN COMPLETE FONT 

E F G H I 

S T U V W X Y 

123456789 

abcdefghijklmmio 
r s t u v w x 



O * 

& p O 



I ? 



liili 



Cheltenham Inline Extended 

4 A 7a 12 Point 

INISTER 



3A 4a 



»Igini Lease 



SA * a 



REGIMENTS 
en Enlisted 



16 Point 



7 A IK a 



CLOSING MINi 
Gireait Mamiagere 



CHARACTERS IN COMPLETE FOOT 

AB C D E F 

GHSJKL 



STUVWX 

^$123 

17BBO 

i d e f g 
klmn 
q k° s t 



4- 



Hi i j 



tu v w 2£ v z 



» = „ 5 9» 

O C] o o 




fell 




SO Pthint 



3 A 4 rt 




48 Point 



,U 4b 











OTIC 

ulbjecfei 




36 Point 



3 A fa 








terasioira 



127 



TL_37 

Jnl 



»A U 24 Prtint 




,d 



GO Point 



3 A £a 




48 Point 



4A 6a 



PRISM 

Mapkim 



42 Point 



4A feu 





EkpJ®d, 



36 Pdnt 



£A Sh 




OTIOM 

Bl©fl®snicsiL 



SOPotnt 



DESPISIMG 
)imidk Rider 



£A 13 a 12 Point 



17 A 33 a 



OTHER 

Ih©tms®Ihi©l<dl 



HUMORESQUE 
Sample folk soingt 



IB Point 



V) A IWa 



EXTEMPED 

IBriglhft stories 
are 



W Point ISA 37 a 

MODEST HOMES 
j: view 



14 Point 14 A atJa 

STEREOTYPE 
Modemm mefth®dl 

mtirl! 



ft feat o?«riooks lake 

* Poiaii 22 A 45a 

EASTERN STEAMERS 
Sb*fft ceefcuc trip* aboard 
p&!Urtiia3 bout* aitilLO jpljaiaf 
b*l«f*«c acufiterr: citiea 
amd McLinJbftfttiLitD^rifealluBecil 
fatifuad mind and body 





Characters 


in Complots Font 




A 


E 


c 


E F 


G 


H 


I J K L M N 





IP 


Q 


R 


S T U 


¥ 


w 


' X 


Y 


2 & $ H 


2 


3 


4 


S 6 7 8 9 





% 


lb c d 


e f g 1 


s 
1 


4 

J 


k 1 


aim 


an © p <qj 


r 


f 


s ft 


ua 


v w x y 


s 




a jr 


- 


• . • 1 7 





Cjfesffa n ham Shaded Fac$s ttr# aftfiwn on pages jav to 4.YJF 
128 



Ifl CfrmbliVHlian with l3hnUuaihnm Wld* 




priirag Day B@imquJi@it 

Tk® Q&©™™g New Extract ©ff Fitaw©ir& 
Grown* m tike Snairmy Eimiera 



OUR perfume subtly enfolds you as does your 

cloak and always about you is its atmosphere of 

fugitive charm* The fragrance you wear is really 

a part of you, so care mu£t be taken in its seie<5tion 

be it your favorite flower or the mingling odors of a 

bouquet. Our perfumes satisfy the discriminating 

Obtainable it 



MSTER0AM PERFUMERY COMPANY 

CREATORS OF EXQUISITE PERFUMES AND COSMETICS 
NEW YORK BOSTON CHICAGC WASHINGTON 



9X^%TOW€td£^raW%£tK@roC^ 



• OS4 tO*0E» VAMITT tPi.TIAL 





ffytMsag for Baby 




*flfti»ttLB«Tii*Taii 



Asa TyairasMfiJ shop where y*ra earn pmffdhiafcse 
«^©FytIkiHBg ifojr the Ditftie oae f msagiaag (from 
dl®p<mdable toilet afftJcBes asadl daubtiesl: ©ff 

©toithes to qp&InsiG toys smd EfciEfc n&ecessi&niss 

CHOICE SOUTHERN EMBROIDERY 



129 



Gascon Original Line 



12 Point 



Caslon Oldstyle No, 471 



3A 3a 



Bind 



GO Point 



3A 4a 



Eagle 

48 Point 4 A Sa 

PRIDE 
Replied 



42 Point 



HEARD 

Dialogue 

36 Point 5A 7 a 

MEN Sing 
Help Choir 



30 Point 



SA &« 



NAME Used 
Right Subjedl 



24 Paint 



1 A 14 a 



I J d i'o:-i. 



15 A 45 a 



RED Ink 

Displaying 

22 Point 8 A 16 a 

NICE Men 
Live Stylish 

IS Point 10 A 25 a 

EXPEDIENT 

Plenty of type 
increases profit 



FINE QUALITY 
Caslon adds dignity 
to beautiful printing 

10 Point IB A 55 a 

PILGRIM ROMANCE 
Idealizing historical events 
becomes ridiculous if some 
narrative is un subs tantjp ted 



fi Point 20 A 60 a 

HISTORIC MELODRAMA 

Composers sometimes take tun« 
lacking In worth ami glorify them 
into B jrmpjaonipfl^ so the alchemy 
of genius has transformed this play 



M Point 14 A 40a 

RENEW DOME 

Worn letters cause 
of expensive delays 

D and 11 Point tarried m stock only at Foundry 



G Point 22 A 66 s 

SONGS pfcOBUCfc HAPPINESS 

Childhood was spent in chasing 
goldcti butterflies- ihcro camr those 
youthful days of dreams. Happiness 
tame with tht realization of power 



Characters In Complete 


Font 




A B C D E 


F 


G 


H I J K L 


M 


N 


O P Q^ R S 


r 


U 


V W X Y Z 


& 


$ 


1 2 3 4 5 6 7 


8 9 





a b c d e f g 


h i 


J 


k 1 m n o p 


q r 


s 


t u v w x v z ff 


fi 


fl ffi ffl a ( ) [ ] 


Characters Q [ | made only En sizes frorr 


1 lo 4S F q 


n* 


Smaljl Ca ps from 6 to 36 Point arc put up 
actd Furnished only wku specially 


en separate 

ordered 


r onts 



130 



Special Characters shown on pare 133 



Cashn Oldstyle Italic No. 4Ji 



12 Point 



1 1 A ; • ■ 



ODD SPECIMEN 
Leaflet printed in the 
early day found intact 
and presented to firm 

10 Point 16 A 48* 

ANTIQUE PICTURE 
Brought beaut iftft fainting 
deputing hostile meeting vn 
frontier with savage Indian 

6 Point ISA BE* 

HONORS FOR PURITANS 
Ts break •zvirJr iht fy*n % tntrtistirrg 
tkfir fevet m the wildf, required 
a iffirh of adventure t ckaUenging 
the great admiration oft&f ivorfd 



6 Point ISA S^a 

COLONIZING AT rLTMQUTU 

Pilgrim m*n xnti wumrn from Atrvit 

retur e freedom T lattdfti upon she tttrtt 
an dftr bid ding JWw England itatP4i J 

d and 11 Point carried 



22 Point 7 A lfi a 

NOTIONS 

Folks acquire 

strange habits 

from learning 

18 Point 9A 25a 

COLONISTS 

Sturdy mariner 
returning north 
with sweetheart 

LI Point VIA 36 a 

CONSIDERED 

European professors 
showed appreciation 
throughout exercises 

in stock only *t Foundry 





Character j in Complete Font 




A B C D E F G 


H 


I J J XL M NO 


P 


Q ^R S T r u 


V 


w x y r z &> 


$ 


123456789 





abedefghhi j 


k 


I m n p q r s t u 


V 


w x y * ff fi fl $ jfl 


B 


■ J • » • ■ 







4.B Point 



Cuts %n (Seisins I U*t 



HA fra 



SINCE 

Mondays 



4A 6* 



PROUD 

Diplomat 



tfi Po^t 



4A 6fc 



BENCH 

Judge folks 
impartially 



30 Point 



5 A JO a 



MINISTER 

English prelate 
journeying east 



24 Point 



>■ \ 14 a 



Special Cfanfw^jbTB riKWTJS «■ Wfr IIS 



EXHIBITION 

New masterpieces 
recently discovered 



\-.\ 



Sp 



peel a l 
@a si on (characters 

Ahl following Caslon Quaint Characters, in common use in William Cas- 
lon's time, have been preserved in their original form^but are not included 
in the regular fonts* They are sold separately for both the Roman and Italic. 

Quaint Characters for use with Caslon Oldstyle No. 471 

f fl' ffi ffl ft> ih fi (k fl ft a 

ft PuiriE to 36 § J ujnr fonts contain eleven characters a$ shown above 
41, 4 S and 60 Point font* contain long s and & only ( i t\ ) 

Quaint Characters for use with Caslon OldsiyU Italic No.^ji 

6 Pobt to 30 Point fonts contain dvven dttrtctert at shown above 

36 Point font contains long s,ak and t\ only {fjk B ) 

42. and 4S Point font* contain long s and £\ only {,/# ) 

These Characters are made in both Roman and Italic to line with the original 
Caslon Oldstyle No.47r up to and including 3a Point^and in Roman only up 
to and including 36 Point. Only characters /\Jkznd if are made for 36 Point 
Caslon Oldstyle Italic No, 47 M only the f and ft are made for the Caslon 
Oldstyle Roman No. 471 from 42 Point to 60 Point inclusive; and only the 
characters /and tt fot^l Point and 48 Point Caslon Oldstyle Italic No. 471. 



^^^Z^ 



Swash Characters for use with Caslon Oldstyle Italic N&*jji 

*A m C 6 <D € g T Q Jf w KJK. 

These characters are made in all eizca from b to 4K Point inclusive and are sold fleparard)' 



132 



J 



i «IM# 



wJb& t ficrpib .*•*"••,, ^f?^ 

THE ORIGINAL ^^ 

F CASLON OLDSTYLE "l> 

Roman and Italic ( * 



srr 



TYPES 






iHE AmertcanType Founders Company 
makes the Gallon Oldftyle Romans and 
Italics precifely as Mr. Cajlon left them in 
1 766, calling the letters from the original 
matrices^ including all the ancient quaint 
double and long letters and ligatures ufed 
during the lifetime of Mr. Cajlon. As is well 
known to many who read of such matters, 
thefe types difappeared from the Bnglifh 
Specimen Books at about the year 1 800, 
and did not reappear until 1 8 5 9, in which 
year the matrices were brought to America 
and ufed by The JohnfonType Foundry, 
afterwards M acKellar, Smiths &J ordan, of 
Philadelphia, the immediate predecefTors 
of the AmericanType Founders Company 



1) 



V 




TEAflUE BQRBFR9 



133 



Caslon Oldstyle No. 471 and Italic 



J*0 




V'"'' 1 '" 



PENDLETJN 
SWARTOUT 

& COMPANY 




MARK TWAIN at one 
time remarked that 
after yean af ■ [n I -. and 
analysis he bad come to 
ibeeoncluiion that there 
were only thirteen: origi- 
nal jokes, ail other fun ny 
stories being bajedon the 
clrcumstancei- contained 
in these, An observer of 
drama has written a book 
to disclose that there Las 
not been an original plot 
for centuries, ail present- 
day drama being modeled 
on the plots unf'oided ton? 
agD bylheancieoti. Etch 
mini c hii been reduced :o 
ce hi p uraiiveiT fc w motifs. 
It i* given to but few men 
to be originaton. Shake- 
speare binueif is -known 
to have adapted the ploti 
emanatbg from different 
Countries and. sources, 

AtJvnsTrsTXG^which i* 
l\ young in comparison 
with other profession^ 
could not hope to be ex- 
empt from the universal 
rule. All known phase: 
of advertising hare been 



grouped under Tery few 
Lead'*, and rare indeed 11 
the advertiser who can 
hope to emerge with one 
absolutely newidea.Thia 
(Ann reason why be should 
be discouraged, 

SOME of the most sue- 
ccEafui advertising of 
the present day baa been 
modeled After so:r,e earl v 
and thoroughly exploded 
ideas, It isthe method by 
which these ideas are used 
that often determine* the 
success of the ad* erti sin y. 
It is perfectly proper for 
the advertiser to borrow,, 
but where be borrow* it 
1$, like Shakespeare, op 
to Mm to improve. 

WE desire to call your 
attention to the rati 
thai our method i» asdlv- 
■: -j miveaE it is valuable, [t 
is easily understood. Yoa 
can teadfly lee it If round 
andwiUwlnl your a Jrer. 
tisuig campaign piano ed 
and bandied by uj once 
it is explained to you. 



J&G 



any 

new and pleasing effects in 

type composition 

are possible with the 

Qaslon Types 

here shown, and the 
beautiiul 

^OSA 

BORDERS 

lm\% harmonious combination 

gives distinction to 

printing of the better class 

and is being used 

with splendid results 

on the general 

run of everyday 

job work 



Try thh combination <m 
your next job 



ItOtA SCftPEft ANTIQUE O A HA HEKT 



\ /ot more than one man in a Thousand can 

tell you WHY he smiks when he is 

p/eased f orWHY he/ towns when displeased. 

The other <!Mne Hundred and *!A^rNETY-NiNE say 

it is the natural thing to do and let it go at that 



131 



K+ 



■OS* BOBOE B AMERICAN ftOF 0£ H 






Caslon Oldstyle No. 471 and Italic 



^ASLON 

TYPES 

when used in conjunction with 
the popular 

Qaslon $wash 
Qharacters 

and embellished with oar 
unusual 

©ECORATIVE 

cJfrfATERIAL 

produce the most readable 

and most attractive 

typography 

$% 

American 

Type Founders 

Company 



J» Spring S/asan VX 

HAMILTON fc? SAND FORD 

Chicago SILVERSMITHS bosto* 

yyedding 

gifts 

( tJfQR the wedding season many 
^J articles of beauty and utility 
are offered. Sterling silver dinner 
sets and choice pieces of exquisite 
design are shown in great variety* 
Every article is moderately priced 
and warranted to give satisfaction 

jjtis trade-murk identifies 
Hamilton & Sandf&rd (draftsmanship 



** Hi Original ** 

Caslon 

OLDSTYLK 

Roman and Italic 

SyjK No. +7" J^J 



<l/?NNOUNCEMENT 
*c/3po# 

Shis typeface is cmtals&m the AMERICAN 
Point Line. 7T&* difference is entirely in 
the shortening $f several of the descenders* 
Its catakgue name is Caslon No, 540 and 
Qashn Italic Ne^go* The sizes art from 
6 t& 1 20 point in the rmnan andfrmn 
6 1& $.2 point in the italic 

American Type Founders Company 



136 



Caslon Oldstyle No. 471 




JOHANN GUTENBERG 

GUTENBERG IS BELIEVED TO HAVE BEEtf BORN AT MAINZ ABOUT 1397 Ttf HE DIED ABOUT 
1468 ^ HIS NAME IS FOUND IN THE RECORDS OF STRASBOURG IN 1434 AND 14.36 1? INTHAT 
CITY HE IS SUPPOSED TO HAVE FIRST WOR K.ED ON HIS INVENTION OF TYPOGRAPHY AND 
CERTAIN FRAGMENTS OF PRINTING, AND PERHAPS THE BEGINNING OF HIS GREAT BIBLE 



GTEN BERG'S name does not ap- 
pear on any printed thing, and 
in onl y one of the books ascribed 
to him do we find any allusion to 
the invention of printing, and in 
that hw name u not mentioned- We think of him as 
a man oflarge ideas and small means, accomplish- 
ing much, the credit for which was begmdged 
him by those who achieved fame through their 
connection with him and his invention. 

WE THINK Gutenberg's failure in self- 
ad venisement may be explained by 
assuming that he did not fully realize 
the importance of his invention. His view, it 
seems to us, was that typography would compete, 
because of its economy, with the pen-made and 
(sometimes) hand illuminated books which in the 
fifteenth century were produced by influential 
guilds in those few regions of Europe which had 
received a stimulus from the new birth of learn- 
ing, which began in Italy a half century before. 



Gutenberg could claim that his method made the 
cheaper books better, but probably thought that 
typographic books could not equal the better pen- 
made books. Later on, Gutenberg had to com- 
mence anew, while Fust secured the profits and 
temporarily (with Schoeffer) usurped the glory 
which soon attached itself to the new art, 

TjHE FIRST mention of the invention of 
the art of typography occurs in the 1 457 
"Psalterium/* printed by SchoefFer and 
Fust, in which they claim to be the inventors. 
Two years before, they had got rid of Gutenberg 
and claimed more than they were entitled to* 
Jn 1460 the "CathoEcon," ascribed to Guten- 
berg by bibliographers, ** contains reference to 
the invention of printing in Germany, using ex- 
pressions that seem to indicate that the writer 
[of the colophon] was the inventor. 1 ' In 1472* 
a letter of Guillaume Fichet to Robert Gaguin, 
printed in Parb, contains the first reference in 
type to the then uncelebrated johann Gutenberg. 







The Inscription on thw Monument Erectee* to GuTmvuEnn in tub Cgurtvard of What is Said to Have Dj.l:n His 
Mother's Residence* a& Translated, Reads % ll to John Gensfleisch, Called Gutenberg.,, a Patrician ofMainz* 
Who FiRSr Amongst all Invented to Print the Letters by Means qf Metal, andwho by This Art Deserved Well 
or thk Whulk WoRLt^Tiie Art-Union of Mainz in Connection with the Owners of the House Zum Guthnhrrg 
Have Erecteb this Monument as an Immortal Memorial of His Name, on the 4TH of October* lBi7""gf "g *¥ "3? 



At AH n-RKAMFMTl 



PAHASRAPH TERMINAL 



136 



This iftiftrt Lri priMtd on INDIA ALBION TEXT WOVE, Batia S5X&B— 80 Lbi, 

Made by the AMERICAN WRITING PAPER CO„Iio] yoJw, Mul 



CasIon Oldstyle No. 471 ami Italic 




S: 



Westward Journeys 

i >MK years ago the Interior of Cali- 
fornia was an almoal obscure desert. 
Herds of native animals roamed over 
its untiUed plains, Its mountain fastnesses 
had been penetrated by only a very few 
more venturesome explorers* The foot- 
hills, between the plains and the peaks, 
harbored a handful of white settlers who 
bad 1>een drawn by the lure of gold, or 
die amazing fertility of the river bottoms, 
but for the moss port remained the hunt- 
ing grounds ofbaadl of savage red men. 



Tht 



TheCjohhler 

AN APPKL-CIATKJK OF THE 
NOBLEST OK BIRDS 



(JTT/^okor now this proud old 
fl bird - } throughout his life he 
*-^ never hrard ot' printer 1 * ink mn 
ijt:vi]*s *'pi"— and in his ignorance 
he had to die. He never heard the 
hum nor roar of prases on uur first 
flow j he never smellcd— at least we 
think f he never smcMctl ot printers 11 
ink. He was a email egg once upon 
a time, worth just About out thin, 
plain dime; a good, sound, healthy 
eggj forsooth ,, from which emerged 
a cocksure youth., who pompously 
strutted and eventually greH into a 
toot hsomt:, su roptuo u s m eal for you. 




Colonial Print&Mppe 

A RT TV PO G R A P H EH S 



JUUlsH OBNfcMfvWT 



TNhHiOStVING 0«H*M£Nr 



S ?^?? ?^^ '^S? 1 - i*^*- = V^T^ i^>t = •??- ^*?3 B - -S^Vi -*S?~- =>??"- ' *^t** *y^T'- ^VS^ i»3^* * - V^f- -*^ ir - - *^t*» StC^>> Si^t"^ i*?^ i*35f- -"^ 



i\o^erfSj Titers & Qmipany 

£TT"1LNK CLOTHES FOR MEN Abnormal values 
F*%t subnormal prices, Business suits that could make a 
*~/ congressman look I ike a banker. Sporting clothes thatra>; 
make a golfer feel like a par player. We ean assure you of 
some excellent values in each one of them that will permit a 
dollar to cio a dollar job for you every time. 

$30, 340, 150-NO HIGHER 



Amsterdam Avenue and Morga/i Place, New York 




*$t 



M 



!#^#^# ; ^#'^4^ 



137 



Caslon No. 540 



12ft Point 



3A 4a 



Bit 



96 Point 



Sad 



£4 Point 



3 A 1m 



Idyl 



72 Point 



Hats 



60 Point 



Spick 



48 Point 



HA 6a 



Kindly 



Characters in Complete Font 

A B C D K F G H I 
J K L M N O P Q R 
STUVWXYZ& 

$ I 2 3 4 5 6 7 8 9 
a b c d e f g h i j k I 
m n o p q r s t u v w x 
y z ff fi fl ffi ffl & { ) [] 

i , « j 

Chiractt-r* ( ) Q] nsn1e cmly Lft sixes From 6 to 42 Fatal 

Small Ca*v from, b Point tfj l V P«mr include and Qua j at ChmfTrr* 
f lb (It fi flt i\ ft (T ffi til tk Bo* 6 to JO S*oitii Lftdfttfye jrc 
fceud srp*ratf3y md *re fuffitstii-ri only * lirn specially DttJctol. Qtily 

toe Qu*iat Cta«CT*rB fand ct ire hmtfd in rhp 3fo and 42 I'uiur <i*ei 



11 Point carried in stock only at Foundry 



42 Point 



3A 7a 



II Petal 



9A 19* 



Maid 



30 Point 



3A 7a 



Ratify 



;■: tv ;ri : 



4 A I+Ja 



Unfilial 



24 Point 



&A 12a 



DREAM 

Prologue 



20 Point 



-A 14 a 



EARNED 

Generosity 



FIREMAN 

Just Replied 

14 Point 12 A ST ft 

IMPROVING 

( ? r eat Machine 

12 Point LI A 32 m 

ANNIVERSARY 

Reminds Colonists 

10 Point Iff A 44 a 

DESERVED PRAISE 

E m i mm authority may 
review principal records 



H I'h'itiI IS A 46 a 

I N HERITED Q U ALITY 
Pif,crim honors and respects 
quaint customs nf forefathers 



« Point 22 A M a 

]OlN£P ANOTHER tXJ»Ef>TT10N 
Mist i M-.i'isHEii Harder return* iter 
my unmuaJ privation* were combated 



138 



Caslon Italic No, 540 



Characters in Vvrnplttt Font 


A B C D E F G 


H I J J K L M N 


P Q &R S TT 


UVWXYTZ& 


$12 34567890 


ahcdefghhi 


jklmnopgrs 


t u v m x y z & jf fi ft 


ffiffl.,-^: ; f t() 



12 FuHit 



4A 7a 



11 Point carried in stock only at Foundry 



ID Point USA 43b 

JQTQRS CONVENE 

Perhaps the m&s t arigi n al of 
living comedians is funnier 
with htsatrGmmquipi than 
others are with better stories 



% Point I* A 46a 

PECULIAR STRUCTURES 
Numerous huiidtri attend the 
Utmtrafed ieBure on modern 
cvMtm&ion vfJrweifings and 
dhtim other important idea J 



ft Point 21 A 6a n 

Itf&MSCFlBJBJ-t: tXPMXlKHCSi 

Manj ttcuriitinitUfPtHii a 4eft{htftttiffi} 
d mtngtl iht Uti nderi »f*Mtii*T, Tht lifts* 
tf ift* tmi u ri/u i f,istv r* U*4i j* ./ vuU<$ t 
frsm tin tvtVrrlnil mountain Hf* ,imnz/i/ 
t m*ttf**ffrmm ■ iht hrg iitj r ChtJ4rrm trttf 
s/thmrttvnifu'iJajin tit firman* fnendi 



IS Point 



8 A IS ft 



NUMBER 

Checking list 
located many 



14 Point 12 A 2a a 

FOREIGNER 

Salesmen quickly 
made application 

12 Point 14 A 33 fi 

REIMBURSED 

State officers journey 
to military school for 

daily review of army 

139 



BIRDS 

Mindful 



36 Point 



SMOKE 

Instructed 
sales clerk 



30 Point 



IA &a 



GUIDES 

Extinguish 
forest blaze 



24 Point 



6A 12a 



DISHONOR 

Professor seeks 
new knowledge 



£0 Point 



rA L4a 



URGES HERO 
Bright child given 
freedom at outings 



Caslon No. 540 and Italic 



=^o- 



^The surest *way ^ T OT to kail ij to 
determine tn succeed" 



5 






Napoleon's Genius 

APPLIED 0Q 

Advertising 

/ttiether or not they do so consciously, the 

Kreat manufacturers of this country generally 
employ .sales tactics that hear a most striking 
likeness to the military method of Napoleon. 
They are always outflanking their competi- 
tors; skillfully taking them by surprise. This 
is particularly true during periods of business 
depression, when men of little courage think 
it untimely to advertise. It is also true to lesser 
degree d u ri n g ti mes of grd 
men of no foresight imagi ©< 
is u n necessary. It is this hi ^ 
of his competitors that giv 



Jr is almost 
impossible to 
do inferior 

printing with 
Caslon Types 
Use paper of 
good quality 
and the effect is 
admirable 



O C=C*>J2£U£^ «fcJBL*5* tt*J®^r$ <fC^0^5^0 



Iha T is why so many ttumufa 
greates tp t tf| ; ti$ daring the tim 
easier to advance because the t -/j 
trade channels are mi so cr&txM 

MantingBros 

Typographers . Des 
North Phillip 



\ 
i 
S 



x/^v >-; 



cLEL^Nti BDancFt cm™ swash BKMAflTfB 

Atnerican 

Type Founders 
Company 



\ 



Third Annual 

EXHIBITS/ARTS 

CAREFULLY SELECTED SUBJECTS OF TIN- 
MOST C ILVRACTHK KUL W0RX OF FRENCH 
INDUSTRIAL ARTS ARlf fllilNG EXHIBITED 

WWk Commenting October ?8f A 

Jodan Gaujjobs 

im i it is not feasible for all Americana 
no goto France } it if for France to take 
the initiative and come to the States, 
It is somewhat an if a bit of our count ry 
were suddenly transplanted to our friends on 
the other side of the water— the broad Atlantic, 
The origin*]] exhibit waa inaugurated in Nice in 
the summer of last year with startling success. 
I can still visualize if as if it were yesterday, 
tastefully installed in a retired section on the 
Place de* Victoiresj in the Pal aisd' Argent, and 
nortj as in the fairy ta Irs. of our childhood, I find 
it once more luxuriously exhibited in the heart 
of the greatest business section of this country 




Q^C^dr^P <££^~Q"*£t5 Z£f<zr*?xp S£^O^l3Q 



ilftAkO »&*OEJ» A««luU|: ORNAMENT 



140 



'.#: 



*w* 



^r 



r^&-> 



SG5C? C25? G^£2 C23P cs£> C2€P GSD tJ^^^&D C3^#3^!l? C3£^fi^L> C3£? m^£}Q&G£C>S2gpG&£}t3.€?e*£><3.€?& 



3 



n§r» 



#S^O <32= CSD C2fi? ^£> C32SB^L3 t2£a»«»OC3gp«GS£? C32*H<=££> OfiP <rsOO^^C?C3eP5) 



*_/Tvpi 



Typographic Ijorders 

IVE out of eight advertisements noted on 
a daily newspaper page were composed with 
Typographic Borders, Other pages in the same 
newspaper disclosed the fact that more than half 
of the advertisements were designed to include 
a border of one kind or another. 

Typographic Borders have acquired a stand- 
ing in popular favor, acquired it because they 
serve a very useful purpose — for a border properly 
applied to a specific advertisement distinguishes 
it from a page full of varied pieces of copy or, as 
the saying goes, makes it * 'stand out/* 

Sometimes j when several such advertisements 
surround one lacking a border the same result is 
gained. The advertisement so surrounded stands 
out too, not because it has no border, but simply 
by virtue of the adjacent designs that close it in. 

What better proof is wanted of the desirability 
of borders in intelligent newspaper advertising? 
If parts of four different borders surrounding an 
advertisement serve to set it off, how much better 
service a complete border of its own would give. 

In this catalogue there are shown many new 
and distinctive borders which will be found very 
appropriate for newspaper and magazine adver- 
tisements, as well as for commercial printing. 

^American Type Grounders 
Company 

EVERYTHING FOR THE PRINTER 



a 

G 
G 

GC^O Cj*$ g£0 CjSd €p&> Cj^j S* c^D CjSs 9 c30 Cj&j 61 o3C> C3&> &t e30 Cj^Ld c3CS Cj*& z3d {Tj&sH 



g 



i 



12 
C 



i^M^^ e#a£%3 s!#3£%» t&Mte *#3£^i 



C?€>J ^L-' \^ <JW^J ^W*' V^S^ C^O ^L_-^ v_^^ tvo 
Set in CuleH Na. $ 40 md ^Ut w (th Ctflop Swuh C IjflJUCifcr* CSllfaM Borrtrra 



w 



Caslon No* 540 and Italic 



CASLON TYPES 

THE CASLONS IN THIS CATALOGUE ARE WORTHY OF THE VERY 
CLOSEST STUDY- EACH SERIES HAS ITS OWN DISTINCT APPEAL 



HE opinion of many printers is 
that one never makes a mistake 
by composing the job in Caslon* 
Cas/onTypE Faces are liked by 
everyone.They a re easy to handle. 
However, the name Gas/on h&$& 
wide range and the printershould 
study this catalogue to determine 
which series of this famous family 
will best satisfy his requirements 







mm 



If you have imi ■ 
good assortment 
o£CAStONs,your 
composing room 
is in complete 







AMERICAN TYPE 



JAGUISH ORNAMENTS VANI1V INITUL 







xvaoooccoo 



MVSIC 

HATH CHARMS 

-BUT Good 

Prj nting will always 
phase your customers § 

IOOOCIl>yxyXO Q OCIOOQOC030CX?PQOOQQQQQC 







W^ v"v 




fif- 



-5K. .-42. 






^Albion Text 

Wove 

An Excellent Papi.k fof. 
Hick-Grade Printing 

+ 

Made in White and India 

25x38 -6Q and 80 Jbs, 



epepefe 



cp 




CLEULMD AftflAtaEBT AtfffltC** 1QIBER 



k, 



142 



WO DERM FLOURISHES 



P 



OU wilt find many 
new Idea* and new ma- 
terials in this catalogue 
with which to improve 
your priming. The type 
designs in this book in- 
clude a large number of 
new and desirable faces 



E wish to invite your 
especial attention to the 
many new and beautiful 
typographic ornament & 
and borders shown for 
the first time in the dis- 
play pages of this book 



AKE this a book of 
real value. A study 
of its pages now 
and then will help you to 
impart the touch of ex- 
cellence to your work 

YJH T* iMifrJii ■, 



Caslon No. 540 and Italic 



^ 




COMPOSING 

ROOMS 

ARE SELDOM 

OVER 

EQUIPPED 



CIV I YOUR COMPOSITORS PLENTY OF GOOD 
MATERIAL WITH WHICH TO WORK AN D YOU 
WILL BE HIGHLY GRATIFIED WITH RESULTS 



"01* fHSUSH IDRQER AM!Htem iORDtfi 



!*** 






Dependable 
Merchandising Service 

The Merchandising Service of the American Type Found- 
ers Company has the habit of following things through, which 
makes it in dispensable to printers or publishers seeking best results. 
The best of everything for the printer includes the best of service 

C&n<v*niently Located Setting Hauses 
and Selling Agents 

American Type Founders Company 




&+VVVK 



CHAUCER eoflOCB JUEHICJ,:* PORDEF 



VOCATIONAL CANfO 



143 



TTiii insert Li printed do Albion Ten Wove 
H-mh S5*S8-80 IU, 

Midr by AMERICAN WRITING PAP^R OvHolyukr* Mail. 



A 



uriir 



H 



H 



£ 






TIT 



Caslon No- 540 and Italic 




THE CASLON FAMILY 







MERfCAN printers during 
recent years have used many 
admirable type designs, but 
none of them seems likely to 
displace the Caslon Family's 
popularity. Printers and users of printing, 
influenced by the great natural law, abhor 
everything which tends toward monotony; 
and many excellent types, their novelty and 
freshness a thing of the past, have vanished 
into a harmless and inconsequent oblivion 



>* 




E Caslon Family, however, 
seems destined to be the one 
exception to the above rule* 
The stream of time, which 
wears away so many worthy 
type designs, passes over the superb Caslon 
style without diminishing either its beauty 
or its utility. %% Set it in Cation" "is to-day the 
slogan of many printers whose customers 
require typographic beauty and freshness, 
and with a minimum expenditure of time 



AMERICA 



N TYPE FOUNDERS C 



O M P A N Y 



OLD EHtiLISM GOB DEI TOUT OffMAH fht AHOI*H 1ALS 



; 



r^^^^^^^^^^^M^^^^^ 2 



Caslon No. 540 and Italic 



^z^ 



— yfZZn. 



7he Typographic Library was established in 1908 



*m 



^■-■<f. 



American Type Founders Company 

JERSEY CITY j N T EW JERSEY 




is most cordially extended to printers 
and all other persons interested to visit 
the Typographic Library & Afuseum t 
which was established to perpetuate 
and honor the memories and achieve- 
ments of all those who t in any period 
and in all countries ^ have advanced 
the typographic arts. 

The Library contains more than 
twelve thousand volumes relating ex- 
clusively to printing and its allied arts 
and is open to visitors dttring business 
hours. The collecting and preserving 
of memorabilia of printing and of 
printers of all nations is a duty as- 
sumed by this Library. 

Li.fiRAK.ir Hours 

Week Days : % GO a. u-.ta 5-00 p. m . 

Saturdays s 9. 00 a. m. to 12. 00 m. 



to e/EXT Books 0/" Printing 
in all Languages 

YAN I YY INITIALS ANfliJUIOH NA»6S*T 



^(typographic 
Library & Museum 

300 COMMUNIPAW AVENUE 
JERSEY CITY, N.J. 

U. S. A. 




R/NC/PJL 

Sections 



Specimens of types used in all 

countries^ irout the invention 
of typography to the present 
time 

Histories of printing and pub- 
lishing 

Biographies of famous printers 

Books printed by famous print- 
ers of ail periods in all coun- 
tries 

Books of historic interest to 
primers 

Early printed books^ ewspapc rs 
and magazines 

Books re 3 at big to engraving in 
wood j with examples of the 

famous engravers 

Books relating to process en- 
graving, with examples of the 
superseded processes 

Portraits and autograph letters 
Of famous printers and type 
founders 

Busts and statues of celebrated 

typographers 

Ancient appliances and appara- 
tus of printing 

Medals relating to typography 

Curiosities of typography 

Books relating to journalism, 
editors and journalists 

Books relating to paper making 

Specimens of commercial print- 
big of all periods 

Collection of trade papers relat- 
ing to printing, American and 
foreign, from the earliest to 
the present time 

Publications of printers' socie- 
ties of all kinds 

Textbooks of printing in all lan- 
guages 




mencan 
Type Pounders 
Company 



■fANI'TY INITIAL OLD iftSUSH: BORDER 



^=SG= 



145 



V*MHV IIS I HALS HODEHP* UA=H 



Cast on Art Line 



48 Point 



American Caslon 



4A 7a 



HERB 

Spright 
Double 



42 Point 



1A 8a 



MINER 

Rejected 
Soundful 



36 Pain; 



5A 9a 



BREACH 

Equestrian 
Hyperbole 



BO I'oint 



GA Mil 



INSECURE 

Spanish boats 
brought good 
news for man 



24 Paint 



HA Ufi 



REMARKS 

Expedl more 
big buildings 
near city line 

18 Point 11 A 21a 

ENCOURAGE 
Recently erected 
homes sought by 
cautious persons 



U Point 



MA 77a 



FINE EXHIBITS 

Beautiful art display 
containing excellent 
sketches donated by 
famous connoisseur 



12 Point IT A 82 a 

PROSPECTING 
Engineers sought 
guide for gigantic 

mining projects in 
unexplored forest 

10 Point £2 A 44 a 

PUBLIC MEETINGS 
Several prominent men 
request much publicity 
shall he given articles of 
the higheit importance 

8 Point 24 A 47* 

TRIBUTE CONSIDERED 
Printing, burn tut I lie dawned 
the KciiJiibsance, turned die 
du-kticitof thcM idrfle Age* 
to ti^ht "id helped mankind 
toward its prfunUed destiny 



£ Point 2? A 54 a 

MA GEN I PICE NT SH I tJCTSON 

Nnlr-ii *-nrh*r* r*C«t V*d ll.i>iiOrary 
de^rcrj frrna a>«y uni^ertitEei in 
■cknc m Ird gmcai ofnr nc*l effn r : i 

f.iK i-nt s.a j»c uf pOpaUr «cJwC*tian 
«nd in (Kt * ilvs nee nin in pf gfliMei 



Cimi ;icH.'i'n in Complete haul 

ABGDEFGHIJ 
KLMNOPQRS 

TUVWXYZ & 

$1234567890 

abedefgh ijklmn 
opqrstuvwxyz 

ff fi fl ffi ffl a £ .,-':;! ? 

Chamwt*™ If fi fl ffi ffl are ftiral*h«) 

for iy with 6, t, 10, 12,14. 1$ ft mi 24 Point ■ t»« . ~ 

Kerned and iinkemLHl uhitr »r itrs.as sho* n , 4- 

furniahed with 30, 3fl, 42 wiri 46 Point sizes J. 



146 



A merican Caslon Italic 



12 P&int 33 A 46 & 

ENLIGHTENED 

Hackn eyed p h rases 
and expressions are 
rarely permitted by 
leading newspapers 

1Q Point 80 A 58 a 

REVIEW ELECTIONS 
Several candidates speak 
at political meetings Held 
under authority from the 
state campaign managers 

& Point 36 A TO a 

DESCRIBES MONUMENT 
Patriotic societies and marine 
organisations participated in 
a pagtttnt showing important 
doings i» recent naval history 
and colonial settlement period 



6 Point 38 A 75 a 

MAGNIFICENT PROMENADES 

I. tm&jtg i"if" re ipift JBjf in etr plan aJfig 
improvement! /sr pftgfeiiivt itapvrt 
which irili rtpttlfttieniir cottdliittttia 
iiaitttj. Cbangtt t<f tft triad* in both 



£4 Point 



10A 18 a 



KINGDOMS 

Carpet display 
awarded prize 
at State exhibit 



18 Paint 



14 A 29a 



DISTINGUISH 

Suburban festival 
greatly enjoyed by 
seashore residents 

14 Point 19 A 38 a 

HEROIC LEGION 
Nine sportsmen leave 
town for the watering 
places and mountains 
of the eastern country 





Characters in Complete font 






A^AH c BCQD e D 


E 


8 


F G 


9 H I J K L . 


t 


M 


m 


N p£ P <P Q 


R 


% 


S T 


U V <D W X Y 


Z 


& 


$ I 


2 3 4 5<>78 


9 





a b 


c d e f g h i j k 


I 


m 


n o 


p q r s t u v t> 


w 


y» 


x y 


* ff fi fi # # m 

. r ' • . t ? 

m , • f • . 


a 


St 



48 Point 



Cast on A rl fAne 



b A 10 a 



BINDS 

Eclipsed 
Healthy 



6 A 13 a 



NOTICE 

Sycophant 
Reflexible 



$1 Point 



%A [2a 



DEIFORM 

Interpolated 
Magnificent 



:;u Point 



FURLOUGH 

Uniform gauge 
plans settled by 
railroad action 



147 



American Caslon and Italic 



■ |: ^ r&m *^"* f^V P^V pO* *^1 



'£^ 






r 



and American Caslon I take, a 
combination that will insure 



ihffe&ive lomposition 

ADVERTISING ^Lj/ ^09 WORK 



better 
type 

better 
\prr 



better 
printing 

better 
prices 



c/z MEKiCAN Caslon and American Cmhn Italic are recent 
additions to the admirable Caslon Familv of type faces made 
by the American Type Founders Company, and will prove 
to be ad] 



nice wo 
impress 




«« V vuuuuuMUMVUM^M4KM«VU«Lu >l>^u^ VVMUV W^WVWWl 



! T 

I Judge us by the 

| Quality and 
j Versatility 

| ofourThought 



w those 
vention 
present 



OLP EWC1.ISW HGftbEft 



^American 

Type is 
the Best 
in Any 

Case 



* 



Everything else 
in Advertising 
largely depends K 
on the technical *p 
skill of printers 

Wt wpt gfid I y explain 

our lEifcdmetli^ wicbnui 
v bh> obligation 



Grose & Company 

Advertising 
Service 

OAK 1 H IKO. MICHIGAN 



> * i* * * .j 



HODENN &H4GKET 



WHWwii i mi 



^American 
Cut-Cost 

Equipments 

Increase 

Profits 



VTvnn^WVMMvVTVVV* 1 *** *W«V*f 



M '"in IP h F>flEH 



IftvCHtflkE BOBDEB 



MOPEAN tB*iCttET5 



148 



American Gaslon and Italic 



% »$> iff* *Tt ifH-vi* mS ifi ife w* «!w wft SRm 

I til. I I^K im. J^v JfVt v/V t JflX .rflfc, 



DURING JUNE JULY a? AUGUST 

Jf& /LOSE gtz Saturdays 

at Noon 



PARAMOUNT BORDER JAQUISK ORHAMEriTS 



Type^ 



£ 



OOD judgment used in the 
arrangement of types is one 
of the best aids to selling by 
use of the printed word,The 
compositor should not only 
he dexterous or concerned 
with typographic forms for 
the sake of beauty, but must 
know how to compose a job 
that not only looks well but 
gives to the whole product a 
new impetus, a kind of final 
thrust, if it is to be effective 
in giving to printed adver- 
tising matter its full power 



PARAGRAPH T£RMIhAL 



149 



ramKKi»mi»?*m 



I 



ffi 



I 




S 



£T>EAUTY IS WOVEN 
X> INTO oQONSDALE 
RUGS, AND YOU MAY 
DEPEND ON IT, THEIR 
BEAUTY IS ALWAYS A 
TRUE EXPRESSION OF 
THEIR QUALITY 

J^misdale Ttygs 

Design iind 

U u a lit y Woven 

into One 



ffffffffffiff 



PARAMOUNT POftPEB 



JAQUJSK ttRHAKEKT 



American Gaslon 



I 



CASLON TYPES £ 

CREATE AN ATMOSPHERE t 
OF QUALITY I 



JUST as the beauty of a military parade 
consi&s not in the vast numbers but in 
the symmetry of formation, so it is with 
the presentation of fadts through proper 
typographic arrangement. It is through 
the medium of type that our thoughts are 
imparted to others, the picture presented 
to the eye creating a lasting or a fleeting 
impression accordingly as it is presented 
vividly or indistinctly. A jumble of badly 
arranged matter means little to the eye, 
and seldom secures more than a cursory 
glance. So, the type that does more than 
its share of the work is kept busy. Here is 
where the Caslons excel; it is difficult to 
arrange a piece of printing in these types 
that does not contain at leasl the elements 
of beauty. Used intelligently, the Caslons 
will bridge the interval that separates 
the commonplace from the be& 



'ST*^V7* ., *',■" ^ H %' ^ aV'g ^ ^1 ^ ? ,, T*^vy ^ ^^r«T " TV7v— » >— r — 




k 

b 

i 

Is 

1 

I 

I 
1 



I 

a 



1 



Mm-Mm-MtirJllBiBsMBim-JlimiM-Jii^^m 



iPAfiTAH BOHO** St. 5 A HQItGEI 

1B0 



American Gaslon and Italic 



ADVERTISING 

is the SUNLIGHT 



Sf 



o/BUSINESS 



'Kf* 



To all that is healthy and vital 
in business, it means increased 
strength and growth; but ad- 
vertising is a fierce heat which 
withers and consumes that 
which is unsound « ¥ H ¥ « 
A business which is not a good 
business should not be adver- 
tised. A business which would 
not benefit from widespread 
appreciation of its ideals had 
better acquire a new 
set of ideals 

THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES 



AN EFFECTIVE PACE SET IN AMERICAN CASLON 

AND ITALIC. THH SPAftTAN BORDER ENCLOSING TUB TVPB MATTER 

HELPS TO CrVB IT AN INTERESTING ASPECT 



iMfrlftlt BOHDE* ROSA lORDER 



151 



American Gaslon and Italic 



$9©§aeJ& 



^Modern 
Typographical 

Design 



The American Type Founder* 
Company particularly desires 
ta cull the Attention uf printer* 
tn the, Atiiericiixt 1 1a.ahm tcfitt, 

fa type ityie of distinctive merit. 
Thil beu lit if ul fuse in especially 
t t adapted fur use gn work w hi,-1i 
requires Nlrmi^, rli'iuiTnl type 



C/^MERICAN 

TYPE FOUNDERS 

COMPANY 



GOOD typography is the selection 
of type faces which are feelingly 
expressive of both caption and copy; 
the choice of borders in which lurk a 
seemly motive and a silent meaning; 
ornaments, if necessary, which fit the 
theme just as felicitously as a scrolled 
scabbard fits its bright blade; and the 
intelligent distribution of white space 



JAOUlSH BRASS RULE OfthAMCMTt MODERN p RACKET! 



a 



J. B. MEAD COMPANY 

'Pioneers in the development of 



Equipment and 
c^ccessgiues 



Ifydio 



J^ATEST OUTFITS 
INSTALLED 



*l)*m m stration s and Instruction Givtn 
Brad burst Building » Amsterdam Avenue 

&{ew York 



<R> 



RINTERS who keep pace with the advance in typographic 
design are assured of increased prosperity , This catalogue 
will be found a mine of information for progressive printers 



152 



Tb.li brat Li printed on INDIA ALBION TEXT WOVE. Hsin 25*08— HO Jbl. 
Made by the AMERICAN WAITING PAPER, CO* Kotrvta, Mil*, 



American Gaslon and Italic 



<^/l Xroclamation 

t Si, LID |l y T1JF DESCENDANTS OF THE 

AMERICAN PATHIOT5 TO TIIOS?- WlfttfVtG TO OBSERVE 

tNDBPENDEVCE DAY PROPtHLV 




Know All M en, That 
^E DEPLORE the decadence of the 
good, old-fashioned celebration of 
the Fourth of July \ with its reading 
of the ^Declaration of Independence; its 
patriotic music and inspiring addresses, 
animated with the true spirit of the day; 
A merican,just as they should be, in every 
single syllable, but having a new trend in 
celebrating thi 
wherever men 
duties, and the 
citizenship for 
by devotion an 



r,oti::Mr:;M*:;ttir::i^^^ 



r 



u 



H Biff AMI *tl yQCAIIOhAL flKHAMFNT VANlT* INITIAL 

c/imericanType 

x)esigns 

because of their exceptional 

merits are invariably 

the choice of the country's 

foremost printers 



tf 



( ^)HERE are but 
two kinds of people 
in this worlds 

THOSE WHO STRIVE 

FOR WHAT THEY CAN GET 

OUT OK IT 

AND THOSE WHO 

ALWAYS STRtVBTO LEAVK 

SOMETHING IN IT 

THE LATTER HAVE 

THE BETTER CHANCE FOR 

SUCCESS 



N 



'8 



i 



^^^"ni:;'^::^;^^:^^:^?":^^;^)::^^;!^;;^*;;^^ 



inotH^f id-pi* vnHiTt tum\k 



153 



Caslon Lightface 



72 Paint 



3A 4a 



Hob 



fiO Point 



A 4a 



Exitf 



3 A fla 



Dingle 



£ Point 



3 A 7a 



Beyond 



3S Point 



3A 



FIGURE 
Chaplain 



£A 9s* 



EGOTISM 
Rectangles 



24 Point 



6 A Llii 



HUMORING 
Directs Game 



13 Point 



HA 30a 



DECORUM 

Huge crowd 
obeyed rules 



14 Point 



NUMBERING 

Urge author to 
clearly explain 
his recent book 

12 Point IB A 32 a 

BRIGHT PUPILS 
Eminent professor 
pays liberal tribute 
to industrious boy 



10 Point IgA Sfcft 

MORE EXPORTS 
Progressive banker 
ur^ed merchants to 
increase sales force 

8 Point 22 A 42a 

COSTUME ADMIRED 
Many original creations 
received much praise at 
annual masquerade ball 



6 Point SSiA 46 a 

REACH HIGH AXTITT'm: 
Drt r i ng a v i d to r a »d m*<:hti « tc 
ihnll zal created Biicrtniontby 
Plt forintnt dangerous stumls 



5 Point 22 A 43a 

l MOVE DESIGNS iiKlXG t?SE*> 
Expenracrd mcnHanf* thaw Brest 
personal ippi relation »| liuutr *rt*i 
rare- clium at fine unuqu*- fnrniiui*- 



9 and S>4 Point carried in stock only at Foundry 







Characters in Complete Font 




A 


B C D E 


F 


G 


H 


I 


J K L M 


N 


O 


P 





R S T 


U 


V 


W 



X 


Y Z & $ 1 2 


3 


4 


5 6 7 8 9 





a 


b c d e f g h 


i 


J 


k 1 m n o p 


q 


r 


s t u v w x y 


z 



TfrQ-mird. sri $1234567890 n*un«* 

JtiTr. i-n n.-[ and I. wi -thirds set fiffcrfaf are madn uji In mttd llwsLudJttt 

]4 r'ltnt: ntktv* 14 Point the wliie f_ffiirtta njiiy ire mudu nn<i emeh 

nin.i' iei muck uiiiltotii act, Du La U Pulis.1 fiiL4ii»rv**, n-tfular j".-l* »nd 

wF^ljtlit fdrttn enntilti *n a«b figures only; ub^vn 14 1'uJhl, fiintfi aon- 

Liiin tin- wide uniform ut-t fteuru*, U>?tii kimln are 

fufhisriiitt »L'|n*rahtjly In fi-puflltd fulll* 



154 



Caslon Lightface Italic 



10 Point IT A 36a 

MODERN TRUTH 
Ideals of man may 
always he in dispute 
hut the wages of sin 
are set at a standard 



8 Point 22 A Me. 

MUCH BENEFIT LOST 
There are a million useful 
ideas within the minds of 
worthy citizens which will 
never be known because of 
Jack of prom of ion ca pi ta t 
with invention protection 



6 Point 25 A 52 a 

ENSURING GOOD SPIRITS 
A fn*>n<i iri tieed may h& yi&efuit at 

limes but often may have method 
in his acts- of kiudiir.ss, Thr num 
svfjo will lie and telly&u that yaa 
ore fooling: fin* when jftii are hm 
in health wd spirit is a real friend 



18 Point 



9 A 18 a 4S Point 



PROGRAM 

Dancing and 
variety show 



12 Point 15 A 33 a 

DISARMAMENT 

M isty subjects much 
discussed by men of 
political aspirations 









i Complete 








Characters ir 


Font 




A 


B 


C 




D 


E 


F 


G 


H 


I 




J 


K 


L 


M 


N 


O 




P 





1 


S 


T 


V 




V 


W 


X 


Y 


Z 


& 


$ 


1 


2 


3 


4 


5 


6 


7 


8 


9 





a 


b 


c 


d 


e 


f 


i 


h 


i 


i 


fe 


I 


m 


n 


o 


P 


Q 


r 


s 


t 


u 


V 


V 


w 


w 


X 


y 


z 




f 


f 


_■ 


J 


1 9 

* * 







Z A 6 a 



11 Point 12 A £4 a 

EUROPEANS 
Several visitors , 2Point 
leaving this port 
for oriental trip 



MINE 
Height 



3A 7a 



ROSES 

Nymph 

3G Point 3 A 7 a 

URBAN 

Spectacle 



m Point 



& A &B 



FURNISH 
Generation 
with plenty 



24 Point 



5 A 11a 



DISPERSED 
Consequently 
makes friends 



155 



72 Point 



3 A 4 p. 



Bulk 



GO Point 



3A <U 



Right 



43 Point 



NICHE 
Spatula 



4A 7* 



HOUND 
Equalize 



3S Point 



4 A "a 



KINETIC 
Migration 



30 Point 



5 A 11a 



PROBLEMS 
Best Market 



Caslon Lightface Condensed 

24Point 7A 13a 

MOISTURE 
Boy brought 
urgent news 



IB Point 



SENDS CHECK 
Generous judge 
makes donation 



14 Pi ni nt 16 A 32 a 

MOVES BUILDING 
Local official started 
elaborate project for 
better power service 

54 Point carried in stock only at Foundry 



11! Point 20 A 40 a 

RECEIVED NOTICE 
Energetic club official 
sent announcement of 
coming minstrel show 

10 Point 22 A 42 a 

NEWEST INVENTION 
Clever mechanics design 
powerful motorboat and 
arc awarded gold trophy 

a Point 26 A 50 a 

BRINGS ENOUGH SAMPLES 
D i&l i n gu isiie d p r ofesws return 
with extraordinary ml lection of 
a ntiqucs of great scientific value 



r, Point. 28 A 58a 

FIRST PERFORMANCE ENJOYED 

Prnminenl Iktairical producer shows 
earnest enthusiasm o?er Da&iiL&ritr of 

amateur comedy and expresses desire 
to make efcltnsivu tourwilh company 







Characters in Complete Fool 




A 


BCD 


E 


F 


G 


H 


I J K 


L 


M 


N 





P R 


S 


T 


U 


V 


W X Y 


z 


& 


$ 


1 


2 3 4 5 6 


7 


8 9 





a 


b c d e 


f 


g h 


i 


J 


k 1 m n 





p q 


r 


s 


t u v w 


x y 


z 




* . 


5 


! ? 





156 



Caslon Lightface Condensed 




|j?t us ht!p ynu ill 

llie Miction ril itirnbhings 

for yuur home 



Every thine to make 

thf bathroom di«riti I and 

com Tunable 



(*C)1 j 3 e have a very complete line of Fixtures 

UU for your Bathroom; original and clever 

ideas in Medicine Closets, Looking Glasses, 

Towel Racks, Clocks, and numerous other 

useful articles that help to beautify the home 

James G.Harding Co. 

Monmouth Street at Straight Avenue, Duhith, Michigan 



KOTER5 LUkUSTHiTOF! -4 AH Ft? INLTJJlL 




emoval Notice 

yrn beg lo announce the removal 
of our offices to more convenient 
quarters in the Monroe Building, 
352 Ger mania Avenue, Stamford, 
New Hampshire, on August 25th 

Mintera Jenkins 

iocorfHKtiN 

INSURANCE 



Insura net V tared with 
Absolutely Reliable 
Companies Only 



AUTOMOBILE AND ACCIDENT INSURANCE A SPECIALTY 



ra l fira l fiW'cra , ^ra^era f tt%i*JS!f 



, ^ , ^ l ^'™ , ™'-^*^'OT'£^ , i^'JOT^'ra'#M^ 



»/T- J ■**■•* *^* **$* t*^"* *T 1 ' * , T i t ir J 



157 



Caslon Bold 



Irk 



&t Point 



3 A 4a 



Sail 



72 Point 



3A 4a 



Belt 



60 Point 



3A Ja 



Maid 

4fi Point it A 5a 

North 



42 Point 



3 A 6a 



Knight 



36 Point 



■ A 6a 



Election 



( iharaeters in Complete Font 

A B C D E F G 
H I J K L M N 
O P Q R S T U 

V W X Y Z & $ 

abcdefghi 
j k 1 ni n o p q r 
stuvwxyz 



d: & 



! ? 



TwfMhM 8<* 



1234567890 1234567890 

Both ta *ct Htkd tWa-tkLtfl *«i fi* - :in-n &r* maetelip K't Atn] including H v Putnt ; 
Jiiov-li: PbLut the wtd^ fljullMs* only *r# mwte amf **rh »ue f* m»d* uniform 
*«. Up tit ISt Point *pcht*W*. rttul»r job Mud wpfahl font* cwitAJn rn W*t 
flCUPea *T*1>t llOTe 1.2 I'niM, fcJi fotiL> ^iflisili the Wlrlii uAlFaTm ■♦tlWurw. 

lUnh TiliirfH. ftirntahed aewuntaly in fiv«- |nmn<J font*. 



9 and £4 Point carried in vtock only at Foundry 



30 Point 



4A 9a 



12 Point 



16A 30a 



GRIPS 

Fragile 



SA 11 a 



DESIRE 

Royalist 



Ifi Pqinl 



HA 17a 



INSURED 
Perplexing 



FINE SERMON 
Energetic pastor 
much stimulated 

10 Point 16 A 32a 

HISTORIC SHIPS 
Our representative 
prevented disposal 

s? Point 19 A *a 

SHREWD MANAGER 
Northeastern merchant 
particular disci plirr.ircan 

6 Point 22 A 43a 

EASTERN KAIL SERVICE 

Improvements l omemplnted 
assure nice accummodiitiorifi 



U Point 



K'A 2Sa 



QUESTIONS 

Magnificence 



» t'«i>t 



21 A 01 



grackh.il deskkt gardens 

Koynl nravin; retirhed woiidtfrf ul 
£■■419 ln-fiTf their mrigrc tuppikea 
mid *Mw vvcr* i *ihr<-ly exhttiiii-d 



158 



Caslon Bold Italic 



Characters in Complete Font 




A B C D E F 


G 


H I J K L M 


N 


O P Q R S T 


U 


V W X Y Z & 


$ 


123456789 





abcdefgh 


I 


jkltnnopq 


r 


s t u V v w w 


X 


y % rs . , - ' ; ; ! 


2 

• 


The following characters at* furnished with all fonta 
from S Point to 24 Point inclusive 


ff n ft m m 





9 and 54 Point carried in stock <m]y at Foundry 



10 Point 16 A 30a 

ECONOMIZING 

Production outlay 
honestly curtailed 
before organizing 

B Point IE A 36 a 

CHOICE ORCHARD 

Northwestern farmers 
predict enormous crop 
from monthly spraying 



IH Point 



BA 14 a 



6 Point 



21 A 40 a 



MINIMIZE RESOURCES 

Several htwsewivejf making 
organized plans to cansenv 
by forming purchasing guild 
among chary acquaintance* 



fj Point 



J9A ;SHa 



iNTERlOH EFFECTS PLEASE 
Hrlngitift indoors n surges tlun ftf 
>s i v ffti-trmt gardenjt and spurkUtijt 
water by sympathetic treatment of 
the tnnvmerabte ccriors assemMrtt 



MASTER 

Noted and 
thoughtful 

i! Point 12 A 20 a 

DECORATE 

Gardener has 
special flower 
at convention 

18 Point 15 A 28 a 

ENTHUSIASM 

Quiet performer 
modestly roused 
loftier sentimen t 

159 



60 Point 



3A 4a 



Rink 



S- jVnC 



ICED 

Styles 



iJ Point 



sa Bi 



MINE 
Dorsal 



aa point 



■A fti 



BRINK 
Helping 



afi I'rvint 



I A X :. 



UPHOLD 
Labyrinth 



21 Point 



fiA ft« 



NOMINAL 
Regulations 



Casion Bold 




JUST A L ITT LP. 
REMINDER 

THAT 
I AM NOW 

H I N i M I ■ 

,\ SEW JtKUK 

Ott THE 

BOtLJVAKD 



KOi:rsA 



Steel 

TRAPS 

designed and made by 
the 1 lays-Moran Sreel 
and Iron Corporation 
are not only effective, 
hut merciful. Animals 
trapped in the strong 
steel jaws, fee I no pa i n 
because of a patented 
mechanical device. It 
will be on exhibition 
at our store this week 

SPORT SHOP 



! 1S^ 







THE 

DIRECTIONS 

TO ahEibrt iht taoii 

Emnlv I'dlithlnc Oil. 
yrtu limn lir rircTuI 
In p repi re Ihc ivo*d, 
iurfi£« <hil it 10 h* 
poljihrd byiubbins 
Lr thrhriiujrkil y tk iili a 
LintLcMnttff. Aft trail 

hi urc n cntircEn 

eli miiiu icd , apply b> 
hruih, uivLnu n line 
irctmplr-tc- cfral fif.il. 
nnd*U4wint theOal 
Ifl^rjr.ihcn ruhhins 
wiih a -bViintrn rlrirh 
tineil*. sloii appear* 

EAGLE 

POLISH IN*. 



OIL 



aO'.i # I tLU'HtAEG4 



.iSLilM HlllfULID' 



Each Minute 

1450 Revolutions 

HOW do you think you would feel 
in a whirlwind ride at this rate ? 
Yet you gain all the benefits of such 
speed without losing any comfort or 
suffering any ill effects during a trip 
in the new eight-passenger airplane 

AERONAUTS 



m 




Caslon Bold and Caslon Bold Italic 

l IT IS ESSENTIAL 

that the advertisement 
be easy to read; but the 
typography must have a 
striking force instantly 
recognizable by readers 
as a guarantee of value 

Denby& Morse 

TYPOGRAPHY FOR ADVERTISERS 

32 1 Morton County Boulevard 

NEW BAY CITY 




I 1 ftn-ihNLEUTS 






TYPE TALKS 



-uur-it. 



-UL.4 



Type foundry typeset by hand, will tell 
the story more beautifully than it may 
be told by any other method. The most 
discerning advertisers insist that their 
appeals be made with foundry-cast type 



-.).* 






Jk 



AmericanType Founders Company 



: OKXAttyni 



161 









ftj Potnl 



3 A 4* 



Safe 



12 Point 



3 A 4 a 




W f«iint 



Brick 



48 Point 



4 A 6a 



Mystic 



12 r «int 



A A 7 a 



PRICE 

Bargain 



;tfj Point 



4 A 6 a 



FINISH 

Notables 



Recut Caslon 

m Point 5 A 10 a 

UNITE 

Identical 



6 A lrta 



BROKER 

Captivated 



1H Point 



10 A IS a 



MARITIME 

Sailors report 
calm weather 



14 Point 



ISA 27a 



EXPERIENCE 

Journeymen give 
entire satisfaction 



12 Point. IRA 32 a 

PRAISE SINGER 
Delightful program 
pleases young folks 
who attend concert 



10 Point ISA Ma 

SENSIBLE ADVICE 

College graduates hear 
final address regarding 
social and business life 



8 Point 21 A 42 a 

BUSINESS IMPROVING 
Directors approve statement 
which shows stockholders the 
excellent financial condition 
now prevailing tn tacnE banks 



6 Point 2: J , A 47 a 

FINE HABITS CONTAGIOUS 
Eif Ann pie haa more follower! than 
reason, aod folk* flentrrally imitate 
what plrajn rtirro most. Habit* of 
thought and action very often carry 
with Them an inru]t-:ulab]e influence 







Characters 


in Complete Font 




A 


B 


C D 


E 


F 


G H 


I 


J 


K 


L M 


N 


O 


P Q 


R 


S 


T 


U V 


W 


X 


Y Z 


& 


$ 


I 


2 3 4 


5 


6 


7 8 9 





a 


b 


c d e 


f 


I fi 


h i j 


k 


1 


m 


nop 


q 


r 


s t u 


V 


w 


X 


y z - 


i 


f 


1 


? 




Th e fol lo wi ng l h -i rat: 1 r 
from 6 Point 


ra are furnished with all fonts 
a IV Point inclusive 








ff fi 


fl 1 


95 ffl 






Sif ALL Caps from 6 to IS Point are put up In separate fonts 
and furnished only when specially ordered 



162 



Recut Caslon Italic 



10 Point 1£A *3a 

ENTERS HARBOR 

Gigantic new steamship 
receives cordial welcome 
after completing maiden 
voyage very successfully 
and making speed record 



8 Point Iti A £0 a 

CHARMING PROGRAM 
Noth Jng in m odern m usic e i [ er 
quite atiains ike Natural gran 
in rkyth man dm elody fori ndm 
the passionate Uv* Mttgs of ike 
Latin races* now enriched and 
refined by centuries vf romance 
and an inborn musical passion 



is Point 



8A 21a 



6 Point 



ISA Rio. 



DELI titi ItUL MOUNT A IN 

Jtily racatintut .tftetiJ eampito£ elctr 
t* nature's heart will rrjuuraat* a 
sluggish ihj'a d and Body, Cvmrand 
f ra$f your tyesott sriOB>tlad penis 
hanging in thf sky and reflected tit 
the crystal dtifiihs Qf Sublime alpine. 
ta&e$; admire the silver waterfalls 
andinhaUtftf delight fu fpineodor 



SUBJECTS 

Refreshments 
were provided 
during march 

14 Point 11 A SO a 

PROSPERING 
Industrial cen ters 
can optimistically 
anticipate colossal 
business activities 

12 Point ISA 36 a 

NIGHTINGALES 

A nocturnal songster 
whose florid whistling 
enhances the mystical 
twilight enchantment 





Characters in Comphie Font 


A 


B C D E F G H I 


J 


K L M N P Q R 


S 


TUVWXYZ& 


$ 


12 3 4 5 6 7 8 9 


a 


bcdefghijkl 


m 


nopqrstuvw 




x y z .,-':; / f 


The following characters are furnished with all font* 
from IS Poi n I w IS Poi n t i ndusi ve 




ff fi fl M ffl 



I* \\v,V.\ 



A A tia 



NICE 

Bridge 



m Point 



U Ha 



MODES 

Highland 
sheepdogs 



80 Point 



4A 12a 



DRENCH 

Imperialists 
believe radio 
use essential 



KA tfla 



EMERGED 

Kindly person 
bequeaths bird 
study grounds 



163 



Recut Caslon and Recut Caslon Italic 



Genera l approval quite often 
follows artistic leadership. The 
proof of this fact is the brilliant 
welcome that the Phonola has 
been given. It stands alone, the 
faultless phono graph. The great 
artists who produce records for 
the Phonola praise its beauty 

Phonola 



In the charming period styles 
and other popular models 




John Borin Compar 

1465 Kensington Boulevard 
Log Angeles 



1**tiTirTH f *P*TU*1TOK*AME NT 



Two very 
useful members 
of the distinguished 
Caslon Family 



By EDGAR SELDON 

The pages that follow are 
mostly acondensed record 
for flower time, Just a little 
garden wisdom which may 
help those people who give 
love-labor to green things 
growing, whose garden of 
pretty flowers is ever 
the heart's desire 



Beyton Public Library 



RHETORIC 



AND 



POETRY 



A n Instructive Series 

of Debates and Lectures conducted 

in the Interest 0/ and f&r the 

Betterment of Speech 



WINTER 
COURSE 



Under ifie direction of 

The Beta Gamma Society 

of EVEftET COLLEGE 



164 







SUCCESS 



consists not so much in 



sitting up nights 



AS BEING AWAKE 



IN THE DAYTIME 
Recut Caslon & Italic 



mw. 



Imm 





J40U15H OHMMfftTS VOCATIO ft At CAVEO 



r*. 



fASLONfyami 



Recut Cs 



mily 



Thirty-seco nd Revised Edition 

The STUDY of 
MODERN COLOR 

PRINTING 

Compiled kf 

Frank JLMqkley 



Illustrated with colored 

chart* Hb y wind various effects 

and combination* 



4$ 



Published h 

PIGMENTS BRONZE 

PITTSBURGH, MASS. 



MCCHUJH BOVQIfl 



c& °&^° °^° a $° a£ & J0 a ^° °^ ' °^° 


# 


1 

* 

■1 


James H.Smyth 
His Book 

No. 




N E W > H A V E N 


o§» 


ono a &° °S?° a ^° °^ D «^p3 °*fe° 


c$ 





'MER1CAN PR, 
clean-cut, vigon 
since printing be 
than the ability to do t 
limited class is the una 
American typography 
been the principal fact- 
for the printer's produc 
printing style proceeds 
American typography 
its present rank if the A 
Company had not fun 
creating dominating t; 
is our chief advertisem 
printer's customer to bi 
many other printers to 



AHTJQUf 0H1AMENT IROCHUH E ■QUOtN 



The 



(? 



ASLON 
the U 



■ ROCHUJ1L BORDER 



l and Italic ^ L _ s~± 




fASLON^amily 




H 




INTRODUCTORY 




F^y§ 


y^^yOLOR PRINTING : There are very few 


W 




■ d P r * wl * re w ^° ^° not occasionally turn 
V^y^ out a piece of work that li not pleas- 
ing, simply because they haveu&ed & color of 
ink that h not in harmony with the tint of 




^B^O^^i^D^^^^^OC^^^ 












the paper, Every such job is a bad advertise- 








men l for the printer, Just as certainly as an 




ING is unrivaled for its 




artistic piece of work is a good advertise- 
ment. Very often a printer can readily see that 




style. The best printing 




the effect is not pleating, but he knows lull 
well if much lime it spent in experimenting 




is done here; but better 




the job will prove unprofitable, and so he lets 




:xceptionally good for a 




it go, The sole purpose of ihi* thtle book Is 
to overcome this difficulty by enabling the 




tioned higher average of 




printer to obtain pleasing results without the 
waste of time. 




lprovement in style has 




In planning this little hook, the author first 
selected the different tints of paper, and then 




1 increasing the demand 




m a de a s election of t h e twe 1 ve on gi n a 1 co lo rs 
shown on page 6. From thc«e twelve original 




nd no one will deny that 




colors were produced the twenty- four mixed 
colors shown on page?, tn each case the pro* 




inly from the types used. 




portions of (he colors used in the mixture are 
given below the color shown. In the selection 




aid never have reached 




of papers and inks the author was governed 
solely by a desire to obtain a variety of colors 




ri can Type Founders 




which would prove to be the most valuable 




ed the basic element by 




H!3>* 




designs. Creative effort 
A type which impels a 










lore printing also impels 


■*£(■ -+C8- *$+ <*$* *$* +C*- ■•*> ■*€■■ ■*!>■ '■D* 'flC* '« E* '"fll- ««C*- ■(£*■ -10* 


that style to their outfits 




CHAPTER XVII 






1RCCHUM IOJt0£ft 






^^INCE its introduction, human nature 


# 


\ has made great headway, and society 




\^J experienced great changes; and in this 




advanced condition of the universe Chris- 




tianity, instead of losing its application and 




importance, is found to be more and more 


YAlHITir INTTIAt JAQUISH 0«N/U*EKm WAOKTW 


congenial and adapted to man's nature and 




wants. Men have outgrown the other insti- 


tutions of that period when Christianity first 


mifa Stands appeared, its philosophy and its policy, its 
# y mm wa modes of warfare, its private and its public 


f titTIB economy; but Christianity has never shrunk 


CA5L0M 3¥JL$H CM*" *C TEAS 



Recut Caslon and Italic 



*?& 




(LyQPo- 



£=%^ 







mtf 



e>lM ERICAN 

Type Founders Company's 

/^c> Typographic 
ol^/ibrary and Museum 

was established 

to perpetuate and honor 

the memory 

and achievements of 

all those 

mho in any Period and in 

all countries have 

advanced the 
typographic arts 

It it open to visitors d u r i n I 

b a* in en i. ou ra 



^ 



^gy^*~^L 



matrftt* noumiMEf and duhii yapiitt mm*lt 





T f Y Y^ 1 1 f t Y Y f 1* "f T t f f f f_f_ f t >" 


*> 


The Beauty op JJ 


■I- 


Pure Design Will Always 
Demand Unqualified 


t 

•4- 


*>- 


Respect 


-<- 

H- 


y 


aa+a^aaaaa+aaaa+a+Jaaaax 



^\S)hat is 
Beautiful 
Isn't it? 

Many times you 

have heaTd 

this remark from 

tome individual as 

he gazed upon 

an unusual job 

of printing 

composed in 

some member of 

the Caslon Family 

of Types. 

It is a fundamental 

part of the human 

make-up 

to appreciate 

beauty 

\S)here is 
Beauty in the 
Qslons 



Jnterwo ven (^ o vers 



Artistic effects are easy to get with 
practical Interwoven Covers, because 
of their rich- to ned colons and their clear 
printing qualities. For taking solid tints 
and clean im press ion these covers are 
in a class hy I hem selves. 

Sizes an u Weights : 

Sinflle thick 20x26-50 and 65 

Smile thick 23*33-73 and 95 

Double thick 20*26-130 

Double thick 2sm-m 

Four Finishes: 
Antique p Crush, Ripple and PEate 

Eight Shades 



A«£HIC»K KJUDfH 



168 



Thb trial LI printed on INTERWOVEN COVER* India tint Wade by The 
CHEMICAL PAfES MANUFACTURING CO, HoJyokt; Man, 



Recut Caslon and Read Gaston Italic 





A /IERICAI I 


THIS NAME ALWAYS STANDS 
FOR THE FINEST IN PRINTING 
CRAFrMANSHIP. IT UPHOLDS 
ALL THE TRADITIONS OF THE 
PAST AND HELPS SOLVE THE 
PROBLEMS OF THE PRESENT 

American Type Founders 
Company 




TYPE STYLES 











Mother Love *» 




A MOTHER'S love is indeed 

/V the golden link binding 

JL jL youth to iigc; and he Is 

still but a child, however time 

may have furrowed his cheek, 

or silvered his brow, who can 

happily recall, with a softened 

heart, the fond devotion or 

the kind and gentle chidings 

of the best friend God 

ever gives us 


SELECTED 










is Crowned 



at the great 
Exhibition 
ofpaintings 
by student 
members in 
the Society 
of Free Arts 




Week of April 
eighth. Ticket 
Three Dollars 



169 



Sl6j£TFN OnMAMC.lHtS 



Hcavv Caslon 



M Point 



A 4a 



Bud 



;j r.'-r.- 



■ ■A in 



Mail 



00 Point 



I ,\ I ■ 



High 



48Po.nl 



3 A 6a 



Eaglet 



12 Puint 



B A U 



DONE 

Regard 



J Point 



IA 6a 



BENCH 

Intimate 



3D P«nt 



&A 9a 



12 Point 



I2A Vila 



HUGE 

Bridges 



24 Point 



*A 10 a 



RESIGN 

Ensuring 



IS IViril. 



8A \Qn 



DETOURS 
Progressive 

14 Point 12 A Sftft 

INSURANCE 

Large concern 
insuring clerks 



ORGAN MUSIC 

Selected overture 
loudly applauded 
by musical critics 

10 Point 16 A 32 a 

MODERN STORE 

Latest improvement 
delighted ambitious 
grocery store clerks 



a Point 19 A Ma 

BANGOR SPORTSMEN 
KnUorsc legislative fiction 
for restraining hunting of 
young moose and caribou 



6 Point 



20A «0a 



UNIQUR MOTOR CRUISE 
Ninety fool motor bout nailed 
on trip around jtlohc. Stu-r.il 
newspiipt-r rt-purtcra to wrile 
Article* on i lie journt-y whiub 
tr« to be f<ir warded mom Mj 





Characters in Complete Font 


ABCDEFGHI 


JKLMNOPQR 


STUVWXYZ& 


$1234567890 


abedeffgh 


i j k 1 m n o p q 


rstuvwxyz 


• 9 * 9 • • 


Tho following charautors are 1 urniafcud 

with all fonts from 6 Point no 

IS Point inclusive 


ff fi fl ffi ffl 





170 



Heavy Caslon 



Some New Excursions 

MANY new excursions to famous mountain 
resorts and popular beaches are planned for 
the coming season by this railroad. Inquiries 
regarding these special trips should be sent 
to our passenger agent, Ralph Myles 

BUCKEYE RIVER RAILROAD 

The Cleanest Rail™ nil ia the State 




NO products arc better 
known today in their 
field. Famous for the 
superior quality and soothing 
action on the skin* their fame 
is the more deserved* since it 
is nature we follow in making 
every one of our face creams 

GET A TRIAt.TUBE OF 

JOHNSON'S COSM ETICS 

Thousands Hie The 
Why Not Von 




P 



MOISTffl OtfMAHKtll 




Paper Users 

who are particular a bout all 
their stationery and printed 
matter should specify Hotel 
Bond on their next printing 
Order. Any good printer can 
advise you of its proper use 

PRINTERS 



will find much of Interest in 

a handsome booklet that we 

especially prepnrcd for 

benefit. It shows even 

f our high-grade panera 



tlHUDE 
PAPERS 



**TOR*AMLftT 



171 



Caslon Bold Condensed 



\W Paint 



A i;i 



Belt 



3A la 



Mash 



Characters in Complete Font 

ABCDEFGH 

IJRLMNOP 
ORSTUVW 
X Y Z & $ 1 2 3 
4 5 6 7 8 9 
abcdefghi 
j k I in n o p (| r 
stuvwxyz 

C-l &l • « ™ * « • * 



M Point timed in atock only at Foundry 



M Point 



3A 4a 



4A 7a 



IB Point 



12 A 33a 



Hub 



Dudile 



MAGNITUDE 
Historic Chest 



14 Point 



IF A 30* 



:>; |-..ini 



4 A 7a 



V- fuint 



3A 4a 



Slick 



HOMES 
Exiting 



30 Point 



6 A 10 a 



■j A 4a 



Boaft 



BRANCH 

Majestical 



•U Point 



7 A 15 a 



IB Toin t 



3A 6a 



XT , | KEROSENE 
INeUtral Useful Brush 



NEIGHBORING 

Perfect Harmony 

12 Point 19A 38a 

BANK DIRECTORS 

Reluctant Depositor 



NEW METHODS USED 
Publicity a^ent securing 
certain profitable results 

8 Point ;U Jia 

GEOGRAPHIC MAGAZINES 

Di si] ngu ish&d e x ptorcrs wri re 
inifh t y i nreir st t ng description 

6 Point ;:<• A r.;;u 

OBTAINED HANDSOME PICTURE 
Fe a rless phoi off r a|>ht*r displays gre ai 
iicrultfiic skill in nfturine: numerous 
views from posit inn m» High building 



172 



Extra Condensed Caslon 



Diiniclcrs id Complete Font 

A B C D E F G H I 
JKLMNOPQR 
STUVWXYZ4S 
12 3 4 5 6 7 8 9 
abcdefghijk 
lmnopqrstuv 



w x y z 



I ? 



It Point 31 A 40 a 

CLEVER MUSICIANS 
Fashionable audience 
enjoys chamber music 

12 Point KA 50 a 

ECONOMICS DISCUSSED 
Busy university professor 
extemporaneously appeals 
(or international harmony 

10 Point 27 A Ma 

SUPERFINE FURNISHINGS 

Mi tliim aire bridegroom plans 
elaborate ho ue vino on cruise 
to semi-tropical wonderland 

£ Point 34 A t^a 

SOBTHtRN MOUMTAfN FORESTER 
Intrepid alpine climb* rs soil? peaks 
*e nr rill y con * i dr ltd unc on t) \i< i J h J e 
and rotnplett mclrurulugiciil mm vev 



6 Point S&A 70 a 

FKARHIM WIPOIHUWl' ORCHKKTIM 

Alliulir trthborr marl r eg 4 (ft rtMWBtd 
nctrvf •lilii orjjoi/niou for »lirc teem 
iiJid IflDMJttCS pf *l tHti«Ui inositol tattivil 



:;m ivin! 



f A Ua 



NORTHERN 

Unique ships 
leave harbor 



24 Point 



INSPIRATION 

Russian dancer 
won reputation 
almost unaided 



IS Point 



14A 28a 



DECEMBER TOUR 

Prominent scientist 
visiting expositions 
frequently honored 



7> PohM 



3A 6a 



RINDS 

Siphon 



SO Point 



DUNCE 

Myriad 

4S Point SA 9a 

HUNTED 

Exquisite 



n P tafl 



tiA 10a 



BROUGHAM 

Nuptial party 
dine together 



173 



W pQtlit 



3A 4a 



Bail 



New Gaslon 

tt Point S A 9 a 

DRUM 

Identify 



TA i'mnl 



3A 4n 



Sent 



60 Point 



3A 4a 



Idyls 



4ft Point 



&A 6a 



Match 



42 Point 



4A 6a 



HERB 

Regard 



B6 Point 



J A 7 a 



NURSE 

Qualifies 



12 Point 



ISA 30 a 



2-1 ( oint 



SA 12a 



ROUND 

Magnetic 



IS Point 



&A 17 a 



BURDENS 
Depreciated 

14 Point 12 A £4 a 

HISTRIONIC 
Exemplification 



PICTURESQUE 

Beautiful waterfall 
pleased sojourners 

JO Point 17 A Ma. 

HUGE BUILDING 
Springfield real estate 
brokers transact deals 



8 Point :'1A tla 

REVIEWED REGIMENT 
French military commander 
inspecting northern garrison 



6 Point 23 A 47 a 

SPECIAL MOTION PICTURE 
lauding Cleveland cincniAlhtolrca 
i haw bri 1 1 1 ant col I cjgia I c production 



& Point 



21 A 42 a 



ORGANIZING MUSIC* I* SOCIETY 

Kruniniqt ifiapbnnr and uLarmpt i<tfoift 
rindrri selection. EnLhuiiaiHc rffnetcrs 
furmfthin^JiternLEve tar youlkfu) vJTiliniir 



Characters in Complete Foot 

A B C D E F G 
HIJKLMNO 
P R S T U V 
W X Y Z & $ 1 

234567890 
bedeffghi 
k 1 m n o p q 
stuvwxyz 

„ ■' . > I I 



a 

3 

r 



The following characters are furmuhod with all fonts 
from S Point to IB Point inclusive 

ff fi fl ffi ffl 



174 



ClACTroriS AKB JLUXIU*Hlf i 116 MACr FOi HE* CAU0H 



New Cashn Italic 



11 A 30* 



EvrtttUtiHjt time mtftetvrdtMit 

marnlarnrd llrrir nimtrrihumfx 

wtfaifhifanriint dirt fi rivatiQw 



6 Fatal 



30A H* 



fiEd IfTlFl/L GFrSfRT GAKMXS 
H**r*il Ji* wbiYirMj ■ttstrl shir+M' 

."■■J.ai j'j bi'rh-i ■ , j.-v i 'y ■ itd/iTd ryj nJa'i iTA n" 
■"iriiiii.aJ^iJj-p n/tPff/HtWT Jb+nrirr 
f J f . p' J A Jf *fl>p/41 ffflJi ;v.Vi j .fdlMft ir 
fB-rflj^rajiTrz-Af ■.jfT i'p-jypyjJ iujiini 
JWuppfr $/ jin> fWcWr-dr hrsttfJ *#J 
ijrtoJ tauurutiiin au.t f^ iunnjin 



S Point 



IV A ■■?-, 



nA'ClJlfJlJ.^rj ifOMl t-VUflftlNIPtt 

T wf i .-j. /hri^ j.r( jjj J| ri- '■..■irl^.-.H.prr 
d.JfdlT.>d 4/ r*r,,J .^ Vf^.r,.!! p / -*p JJ-P P F P 
■I fa 1 Hi irJ«r i iliii J ad ■ra.U'ip niivii Jn ■■■■ 

■TMY'lWJi pUpwAdr. ^thl/i Irr ...... ja_ 

4mm-i Jai-v irrir r>d aJaJraaau.rr ■ni#Kr>ip«r 
rl pVi-».jH HCWj .tail *rfer flit AiddidiiLM.iJ. 
ii ifli #*# ti, ■dJ + iii'r fkArlp.il i i,- , h i..- ,j. rl ■ 



MONOTONES 

Sepia landscapes 
hivariabiy create 
sound impression 

l-tPftinc If A 58 ji 

CONSTRUCTION 
Ojjfrt'iah wilt appttirtf 
sfltdaitftrtiftiitteex ftp 
furnish new buiitliug 
and arm tig f opening 



ID Print 15 A 41 x 

QUAINT CUSTOMS 

/Vavojv hit/tarrs dwjftay 
ttnrxprctvtl ritrVtrmtm hi 
lm it ding houses weirdly 
symbolizing thpir myths 





ChurMtrrs i-tt C^mpUir 


fipl 




A 


B C 


D 


E 


F 


G 


H 


I J 


K 


L 


M 


N 





P Q 


R 


S 


T 


U 


V 


W X 


Y 


z 


& 


$ 


I 


2 3 4 


S 6 


7 


8 9 





a 


bed 


e 


f 


g h 


i 


$ 


k i m 


n o 


P 


q r 


s 


t 


u v w 


X 


y 


* ff A 


fi M ffl ■ 


• 


j 


- ■ t 

> * 


* 



-U Print 



3A Gfc 



FINE 

Bridge 



■:; l , -M.- 



4 A Tji 



HOLD 

Elegant 

TCPEjinl I A 9a 

MIRTH 

Prepared 



m Peti nl 



FORMED 

Many Ride 



J+Pt.im 



ri a ]4 h 



DOMESTIC 

Elysian Plays 



38 Vvmnt 



a a r? H 



NOURISHING 
Rapid Motor boat 



17S 



New Casio n and New Caslon Italic 



Mountains A re Moved 

and little thought is given to it in these times of scientific 
achievement. Yet there remains practically untouched a 
great realm of research overflowing with untold wonders 
for the scientist and experimenter of coming generations 

Those interested in this subject should write to 

OREGON INSTITUTE OF SCIENCE 



OVOLil BCif-DER 



Save 

Consistently 

FOUR REASONS 



No matler what y©q make today, 
and how hcaUhy yon are, there i& 
no way of idling whai C*jy rtj9 f 

urgent need nuy arise OuV@ i 



Let your saving* earn for you, A 
dollar is a very efficient ivnrker IE 
righlEy used and many tV.,, I 

pi Ov i d r i n d c pe nd rnce fcJ** t^t- ■ 



A knowledge that you are thrifty 

and prudent insure* einph>yriaeii! 
and enables you fc face t 1 ^-, / 
senility without alarm OwWi 



The Li lists oh which the world g«u 
ahead and betters its condition in 

iv, i:il., >l ways is apcJy Cj^mfa f 
i- \ p r i' s > c J i n i^n£ ** Ofd L? E* £/£■ « 



W r e offer e very facili ty ex pecte d of 
a banking onJ saving*; institution 



SECURITY 
TRUST COMPANY 

NORTHAMPTON 



Bedding 



NCOMFORTABLEor 
unreliable bedding often 
means a restless night. When 
it [s considered that most of us 
spend about fifty hours in bed 
ea^h week — or should do so if 
good health is desired — it does 
not require much reasoning to 
5 how the i m po rtance of having 
properbedding. OurEidersilk 
Mattresses will ensure restful 
slumber; the variety of covers 
available makes selection easy 

Kidersilk 

MATTRESSES 

<?*$■ ^ 



k. 



JOHN HUBER 

State Distributor 
NEWPORT, MISSOURI 



176 



J^OUISH B*,*SS RULF QRNAMf MT? 



New Casio n and New Caslon Italic 



Best Route 
for Scenery 

Through trains 

with every modern 

convenience 




Descriptive Folders ,■••■■■ Further 

JnfvrmatiQti are obiaittti^fe 

at most ticket agencies 



IDAHO & COAST 

Genera! Office: 22 Orchard Street 
COEUR LTALENE 









IJJJJJJ 


J.T J.i.t.i.tj.1 .1 .UJ.I 1 1 .1 A J A J A AA .1.1 .1 r.l.i.l.VlJJ/Ll.TJ^J 'i ^Vdi'l^W*^**'^ 

PORTRAITS 




ST) ECA USE many people 
J^y fail to secure pi ctorial 










recordsof their youngsters 




1 


chcy invariably are sorry in 






later years. No portrait is 






so completely satisfying as 






one made by a professional 






photographer. Nowadays 






successful portraits can be 






made in y ou r home just as 






easily as in a studio and we 






are specialist* in this work 






H-aridKiinidy lllciilrnEeii 






iti j-hurL with |ir iuL-:v it 






(piuik-d rite il trequeBted 






EUGENE MOORE 






SPECIALIST tsV REAUSTtf fQ/tTRAirUJtE 






CENTURY STUDIO, R1DGEF1ELD 






Co ft) plf.te S/7 1 is/a cs iv n A sua red 





YSASaIfile aiHAMEwr 



DtLLk POeaiA fflf."i:i. 



Successful A dvertising 

&f /tJNDREDS of large national advertisers realize 

i A_ that the buying public must be induced to covet 

*-^their products- It is apparent that neither curiosity, 

indifference or amazement will do this. Appreciation 

of the true merit of the wares is absolutely imperative 



We Will Be Pleased to Analyze Your Problems, 



v**'J— 



-*<3V 



Edgar Northrup Advertising Corporation 

Commonwealth Building Broad Street* Worcester 



CASLO-4 E. TV ASH CHAfiACTFR 



177 



Caslon Adbold 



72 Hmnt 




3rt 5* 



Hotel 



^ !■■ ■■[ 



BIRDS 

Debate 



« P^nt 



+ A i» 



MINCE 
Refresh 



»l'*iH[ 



INSPIRE 

Bisedtion 



: .- I'-.n I 



KINGDOM 

Radiograph 



+A , 'h , *B ^ r ' r 



j A -.1 U P&im 



BENDER 

Con&rudt 
Multiplier 



Ik Vn\ni 



10A fti* 



HUSBANDS 

Children ran 
several miles 



RENDEZVOUS 
Noted exhibitor 

expected larger 
weekly receipts 



32 Hi>isir Eft a 3S* 

GUARDS RING 

Jeweler prepares 
smart exposition 
in local academy 

HFrini ISA , ; ;Ja 

MAJOR SAILING 
Distinguished band 
plftycd national airs 
as patriots cheered 

HONOR WKPROMIUY 
French v iol i nisi rendered 
difficult selection during 
into t m i bsion in pla y hnii&e 



G F«nt ^ A it a. 

PFKIORHER DELIGHTED 

IsciKctmrul drama, Appdue* 
br^uiirn torch (h* fcadlnc Mjr 





M Wbi 


C*rrl«J in ito^k enlp it F<?unrfr^ 






Charade™ 


JnC^mpieCc Kunt 




A 


B 


c 


D E F 


G i 


H 


I 


J 


K L M 


N , 





P 


Q 


R S T 


U 


V 


w 


X 


Y Z & 


$ 


1234567890 


a 


bed 


e f g h 


4 

1 


J 1 


k 1 


m 


nopqi 


■ s 


t i 


u V 


w 


x y z eft & 




* i 


1 " 


* J * * 





IIS 



Caslon Adbold Extended 



lSP^Lnt 13 A 26 ii 

RECOGNIZE 

Name speaker 
for opening of 
ledture course 

lOPosnt 15 A ;±Qa 

CHIMES RING 

Noted diplomat 
expresses much 
joy at reception 

8 Point lis A 34 a 

EXPERT HUNTER 
Relates exciting tale 
of laborious journey 
through desert lands 



6 Point 20 A -SOa 

MUSICIAN HONORED 
Famous pianist modestly 
makes acknowledgment 
of great honor given him 



ATtMTCO MARCH 2 I D ' 5 

5A 8a 



MINUS 

Quench 
Brigade 



%A 14a 



EXTEND 

Ingenious 
clerk won 

14 Point 10 A 21a 

SHOULDER 
Give acrobat 
valuable dish 
for f irst prize 



54 Point carried in stock only at Foundry 







Characters in Complete Font 




A 


B C D E 


F 


G 


H I J K 


L 


M 


N O P Q 


R 


S 


T U V W 


X 


Y 


Z & $ 1 


2 


3 


4 5 6 7 8 9 





a 


b c d e f 


g 


h 


i j k 1 m 


n 


o 


p q r s t 


u 


V 


w x y z eft 

- ' t ? 
• j . j . . 


& 





72 Point 3 A 4 a 

Ink 



6C Point 



3A 4a 



Seel: 



48 Point 



NOD 

Rival 



42 Point 



3A 5a 



HUBS 

Depth 



SK PotnE 



SA 5a 



PRIDE 

System 

30 Point 4 A 6 a 

MUNCH 

Balanced 



179 



Caslon Adbold Extra Condensed 



7i P-fnii I 



'iA l» 2J Point 



Splash 



&} Fain! 



3A r,* 



Negled 



*8P*i»H 



>.\ -;. 



REQUIRE 
Disturbed 



f ff t*oi m, 



:-A Ifli 



EMBARGO 
Mysterious 

MFiurU SA 10 ■ 

HOUSEMAID 

Sample Rack 



30 Feint 



IA •: • 



FIND HUNTERS 
Defeftive Model 



MAKE SAMPLE 
Handsome clerk 
desires vacation 



ItMrfl 2$ A Mi 

PLEASING HANDIWORK 
Recemly completed rank 
route through mountains 
affording unusual pleasure 



IflhOln? 



£7A £** 



l£i foariT 



ISA »fr 



NUMBERING FORM 
Directing merchants 
who employed guide 
sought inland village 

HPwnt It A £fah 

REMARKABLE HORSES 
Clever equestrian giving 
TiLimerous- performances 
before starting for home 



HOLD CANINE EXHIBITION 

Maryydi^iiiBJish^fjiid^Qf 
boiftiesc&sdi^hyiaguflieuil 
enihusfcsm over tunnel show 



- 1'.-- ■ MA Ul 

M.WXIT (WORK ENCOURAGING 

Seven] business puULatmns limed 
is purtitil jnlocininSi tfcpfHi[ril[ 

flop* larfricec CDmcpmal EkiNcih 



ePomc 36 A TBI 



H r<f\n\ tftPFitd in *t«* «nhr ** Fwndr* 



n 



Udwitfi la tacfiliit Hm 

ABCDEFGHIJ 
K L M N P R S 
T U V W X Y Z & S 
1234567890 

abcdefghijkl 
mnopqrstuvw 

x y z ft ft . , - * : 

ISO 



I ? 



Caslon Bold Extended 



lflVim It A Ut 

NEPHEWS 
Grandparent 
invented five 
useful things 

Iffttlt 14 A sm 

RESTORING 
S pi on did hotels 
whutv mi minor 
pleasures reign 

(Nil 1* A M3a 

EXHIBIT WEEK 
Kjicliijl: uutoniubLLe 
design & will display 
iii- « innprovctmctfitA 

MODtKN CUSTOM 
Unprecedented encrLc* 
indicnl* tlitii kjni vr-r^iil 
nppr«."lM * ton of O I h lede 
aamqi nowascabltahed 



?4 Pt-iJlL 



lA Pi 



MODE 
Diredts 

captain 



id renin 



• A i*« 



BRINGS 

Explored 
the silent 
green isle 

ill'.:: i A »■ 

NOTHING 
June flower 
garden very 
much loved 



■51 fwnt curried if *-(w:V, vn}y *l PfrUfLdij 1 





Characters in Complete Font 




A 


B 


c 


L> 


E 


F 


G 


H 


I 


J 


K 1 


^ 


M 


N 


° 


P 


Q 


R 


S 


T 


U 


V 


W 


X 


Y 


z 


6c 


$ 


1 


2 3 


4 


5 6 


7 8 9 


a 


b c 


d 


e t 


2 


h 1 


i J ' 


k 


1 m 


1 n 


i 


P 


q r 


a 


t 


u V 


w 


x y z 


dt 


St 




* 1 


- 


* 


• T 

1 • 








(,'4i<nic t< 


t» C> eft not raw)* for » P«m 





tt PoinE 



3A Am 



Hit 



•.:■' J-.., ,.- 



SA 4» 



Bud 



IH Print 




Style 



M PfltM 



JA 4* 



DISH 

Injecft 






::a -■* 



HOPE 
Rough 



:.: i " ■. - * ^ 1 L 



MUSED 
Chastise 



1M 



I Point 



Casio n Shaded 

OATtKTEC APRIL ?, I 9 t B REGISTERED NO 660 J 4 t 

3 A 4a 




72 Point 



a A &a 




pot 



ft) Point 



> A 6 a 



DIM 
HMi 



48 Point 



4A 8a 



KING 

Ethics 



42 Point 



4 A 8a 



POEM 

Noisily 



ClmraciEs:rs una Comapllete Fomd: 

A B C D E F G 
H I J K L M N 
O P Q R S T U 

V W X Y Z ^ $ 
123456789(0 

abcdeffgli 
i j k 1 nn at o p 
qjrsftuvwx 



y z 



o 9 



5 c o ( P 

* 9 Q 



The follow ]ng characters are furnished in 
10, I2 f 14 and IS Point sizes only 

ff fi fl ffi ffl 



." \ Ba 13 Point 



MEN 

ikarts 



30 Point 



BOND 

Report 

24 Point 7 A 13 a 

DUNCE 
Esqeires 



SUBURBS 
Generosity 

14 Point 15 A 30 a 

MUSTERED 
Incomparable 
dlulblnmcfaeon 



12 Point 



17 A $i a 



RETIREMENT 
Steamers proved 

IQ Point 24 A 40 ft 

EMBROIDERIES 
NatJoeail amusieisins 
please big audtemice 



182 



Casloan Slhaded 



Ttjit *l4 ifi Li nlnt C^tonNo^Q 



TB lit TB X& US Iff HE jLt If Mi W T# W W T# TB" Iff ^^_. 5 5 ¥ V. lg JL ^5* 5- j^"3^5~ 3^ 



Reginald Eoi©r§oe Hackett 



^TYPOGRAPHIC Service of an unusual standard 
Vj^yis my objective. Having been connected with 
the largest printing and advertising concerns in this 
country I am now prepared to serve you personally 
in all matters pertaining to printing and advertising 

At home to all who wounlid be imuteregitedl in ©allimig M 
389 GRAPHIC BUILDING • RICHMOND 



DESIGN • LAYOUT * ADVEI 



QK-a Lf+GUSH SQHPER YAH \TY l W|II A L 



r 



T ■ T- I* ! 7 — T ■ 'IT '..*.'■ i IF ■ T- inn i- f.-''»f«»IS 

Program 



I Moetmarte 
Theatre 




IBriaira Sheldon 



lugs 



< 



Friday* October Niinth 



fc^iA 




Proteetloe 

IP you draw up a will you can 
stare your own terms for the 
division of the estate you built 
tip throughout your life. IF you 
do not make a will you simply 
delegate the State with the final 
distribution of you r properties. 

We stand ready at all times 
to aid you in these matters 



Company 

loffitlalford^ Iliiijaoia 



ROTETiS iLL^STSAlO?. 



*•••• PIC ah borc fh 



ELZEVIR FJ-DfilT 



1S3 



4$ Point 



xlaL 



42 Point 3 A % a 




ndlgc 



36 Point 



3A 5* 



i 

Ivejoimiea 



34 Point #A 10 a 

K 



30 Point SA S a 



Orr&caiat 



ins 



BRIGHTER 

Ckeap Qualify 

14 Point 15 A 28 a 

MERCHANTS 

Stationery JBoimgliit 

12 Point 15 A 30 a 

NICE PRINTING 

JUeligMiully Interesting 

10 Point ISA 36 a 

REGAINS PRESTIGE 

Offlc j a 1 Ax~ i i OttS Ea p 1 a I iie si 

8 [\«n1 20 A 40a 

INSTRUCTIVE SERMON 

Disljrtj5ui3.kt.il Am^iMLrt- PfAWfti 



l^asHcm Opemiace 



CiiGi-B tiers in fo-T-Jjieie Font 




A B C D E 


F G 


H I 


J k L M x 


O P 


a r 


S T U V W 


X Y 


z & 


S 1 2 3 4 5 


6 7 8 9 


a L (.' d C f g L 


1 J K J 


i!ci m. t» 


p g r s t u v w 


s y z 


JI fl ill 




; I ? 





Owrrh.anFJnfl:ch!Drni-l.-flL^ A V TV Y furnished In all 6 few of r™,|un Openfai:* ami QfttQn Ouc-ti fug* Title 



Caslon Openface Title 



42 Point No. VI 



FIX 

36 Point No. 11 4 A 

BED 



30 Point No. 10 



3 A U Point No. 5 1(1 A 

NOURISHES 

12 Point No, 4 HA 

BEFRIENDING 

32 Point No. S 15 A 

SUBURBAN ROAD 

12 Point No. 2 lti A 

REFINED NEIGHBOR 



4A 



GUN 



6 Point No. I 17 A 

MYSTERIOUS BUILDING 



24 Point No. 9 






■^ 



SOME 

£4 Point Nft. S 7 A 

HUNTS 

IS Point No. 7 a A 

REMIND 



IS Point No. 



y A 



MIXTURE 



Characters in Complete Font 

A B C D F, 

F G H It J K 

L M N O P 

Q R S T U 

V W X Y Z 

& S 1 2 3 4 

5 6 7 8 9 

= » , . 'I 9 



184 






THE BARINGER INSTITUTE 

ANNOUNCES A COURSE IN 

FINE PRINTING 



A 



advanced course in tWse elements 
oi taste? tradition aiicl teciinicfTLae wJnticli 
constitute tlie brancn ol typography ana 
booJk prodiucf ion Known as fine printing. 
Designed!, to give tJke student tikat special 
Jknowlecige w nielli will enable Jkian, eitner 
as tne craitsnaan or as employing printer, 
to maintain thi& very Jkignest standards 
in tike field occupied !by master printers 

CURRICULUM 



inland Composition 
Mac tine Composition 
Imposition and Loclk^up 
Proof Reading 
Principles of Design 
Lettering ana L(&jqu& 
Platen Pressworb 



Cylinder Pressworlk 
Pamptlei Binding 
Olfice Organisation 



n_ 



■aiesmansnip 



iW 



Cost Axcaunting 
Jistimating 
Advertising Practice 



JL^etteF el inquiry sJMrald be addressed to 
tlie rvegistrar oi tJke JBaringeF Institute, 
oiiepidam Street? Jamestown, xVlicnigan 









t^T IN £111,0* QV£*f$,<;fr HPJA fMPtP UDDiHN DAEh 






Caalon Olchtfta N*. 47* 



^Uaslon Openf ace 



JPraait] 






Yotul may iDiLiyir~rii]iXJLii 

for less iken SMITH QUALITYsellsfor^ui 

yon caaixiolt get g^caicr T<alkae iiiAn wc ©jir.ei% 
ho matter wliat price y®u pay. i list's wty 
oiar printing always costs less in tke losag run 



Estimates KuriiiMitd on Kcqutrst 







■® -0 •& -0 -0 -0 -0-0-0 -0 -0 -0 - -' 



Anffiounceinaent 



'E BELIEVE we axe giving service 
in a manner that makes it easy for you 

:o do business with us. We are sending 
' under separate cover a souvenir with a view 
coward the developing of our existing business 
relations and making new friendships. 




1 



SPOTTSWOOD 1 
REAL ESTATE 

COMPANY, Inc. 



E A S T U J k M I W G H A M -MEW HAMPSHIRE 



f 



I" 



Our organization enjoys the distinction of being 
one of the oldest establishments of its kind, and 
we number among our clients many prominent 
bankers and merchants, Jf you will call on us, 

matters will be so arranged that the resources of 
our organization will, we feel certain, appear to 
be working solely for your interests, 

■0-0 ■&■&■■? - - \ ■ - 5M ;■ ' f 

A TeleplLme Call Will Receive 
immediate Attention 



MITH & £ 

LAND, OHIO 



RCiSACORDCn kODERW DftSR 




Tinting 

iiidifferenily done usually 
advertises a concern as ome 
of £ lie lo nil w kick does mot 
consider tine importance of 
ike quality of its products 

Jnlavo Smith & Son place 

your prmtmmg on ike saiunie 
Jaigia standard as your gooes 

Smith & Son 

Estimates Furnished on Request 
Cleveland f OLio 



eftOCMuRe UOHDtR YAHITt INITIAL HOOKUP* BRACKETS 



186 



VAiMIT :NLT1*L HODf&K TUSH 



Oasiani Openicace 



tf»lon Oltatyl* lUJfc No. +71 



Ame 

'YPE FOUNDERS COMPANY 



cJ^Canufacturer and 
Distributor of 



^lly P] 



resses 

The tJMachine that %eyohitimized the yob T'ress 'I(oom 



FOR SELLING PRICES AND TERMS APPLY TO 
ANY OF OUR SELLING HOUSES 



CLELANG BOttDCR H*DEF|,N SA5H 



9$^ 



yp+ 



*SL 



WOOD AND STEEL 

PuiFMiimnpe forlrriiiiters 



\ 



INCLUDING A COMPLETE L t N k F ~ 



Onilfc-Ooslfc Printing 

lice JtWui 



) 



Chtade by The Hampton ^JManufacturing Company 



isfir 



CARRIED IN STOCK FOR PROMPT SERF ICE 

American lype irounnoLers Company 



&& 



koogrh rtoufiMHes jiooEitn ruAChns 



187 



Unvtan QH&ti&m Ng. *W and Italic 



V^Wlon Opemlace 




>■> 



v S3P^/?P\lZ/^<2£^^ 



BISCAY 





VELLUM FINISH 



3 



ISCATis a high-grade 
vellum wedding paper 
that is especially suitable 
for printing fine brochures, book- 
ie ts ? announcements > etc, 

It is made in seven color s, including white, 
and carried in stock in one size and weight 
only: 21^x33 — 61 Hif* 



££L 



:•■-: 



Can aist> hi made in 5 3 and J 6 *ivtight& 



fUGG 



Suggest BISCAY to your CUS- 
\zs tomer when he wants something 
in printing paper. 



&$-*&^^\&fr*\3!^^ 



alogmes 



OOMlLelO 

Folders 

Jo IG tusi ness toi&y as do ne 
in a Dig way and tne quan- 
tity of printing Wag used 
l?y large corporations and 
mfismfflcturers is faeraen- 
qao'us. Orders receive d for 
simple folders, catalogues, 
Booklets and oilier matter 

Ruin into 

tike inousands 

®£ dtollars 

ORDERS running all tne 
way from fifteen to lliirty 

thousand dollars Are not 
fey any means uaaco;n&inon, 
Printing is »ow Wimg sold 
in ''.!!:! &nd carload ciuaia- 
iifies and the enterprise 
shown m this selling is as 
great as in any other line 

Gr© .alter 

tke proilfaMe 

©raejrs 



ROSA BQHDEJ? MODER N FLtiUKiS H E3 VAItlTr 1KITJALS 



4° 


a^o o^» °^£° °^° 0I ^ D a O° °^° °0° a ^ D C ^ IQ C ^ K1 0( ^ D "^ 


O 


4 


ANNOUNCING A NEW IDEA IN 

TYPE COMPOSITION 

*&° 

American Type Founders Company 


4= 




4°< 


3CTO 0^» O^io 0&9 ^^S** ^^fi^ °*S$° °&° Q ^ K) °&° 0C 9 ,d) °^ 3CJ D ^ft K 


• <# 



aROCHum: iv.jF-nrs 



188 



1"b:= insert is pricing 0* BISCAY WFJ1D1ST. 
M&dc by line AMERICAN WHITING PAPEK CO.JIoJyoke, Mass, 



O&sloiGL Oraeiitace 



Text *etSn Caslon Oldatyl.- Il:ilii: Nn. -iTI 



Jfa^iafieM Cjrrapiiic Institute 

'Designing ■ (^okr Process ■ Altering 

1.24 31am cheat ct "';. 

EnifieR U*Lo 



^^y^^^y^x^^^ 



« 



r) 



ij 



racelefs « Kijxgs - 1 eiidamitg 
OLains • .Dr-oocJnics 




HEN in 'Rochester let us 
suggesi that you visit our 
showrooms where we have on 
display a most varied selection 
ofje-welry in many pleasing and 
novel designs. IV e will be very 
glad to show you our offerings 

Any iipi-nr' ; !... .... your sojourn inore plpnaant 

will tt rpndcs'erE r.hreriul.v 



EDMOND HARRINGTON 

SIIEROD AND BERG EX STREETS 
ROCILKSTZ.K 



£$\dtyra^ 



ROEl fiORTSEI! YAM I TV INITIAL 



im 



% Point 



3A 4a 



Hilt 



Condensed Caslon 

oft Point 1A SB 

KNOBS 

Rapidly 



34 Point 



ii A la 



Kelp 



II t'oi.'it 



3A 4a 




m Point 



JA 4a 



Spiral 



4S Point 



3A 6a 



Heights 



42 Point 



4A Sa 



DESIGN 

Majority 



14 P^iitt 



ISA 30a 



30 Point 



6A Ha 



PONDER 
Upholster 

24 Point 7 A 15 a 

SHIFTING 

Monograph 



SCOUT MASTER 

Exhilarating hike 
quickens faculties 

12 Point 19A 38a 

BOROUGH NURSES 

Municipality provided 
complete nursing data 

Id Point 21 A 42a 

PROMISING SERVICE 

Oriental cuisine popular 
with experienced tourist 



8 Point 24 A 46a 

IMPROVING THEMSELVES 
Instructors anticipate vacations 
abroad when steamship agency 
announces extraordinary terms 



18 Point 



la A £2 a 



DENTIFRICE 

Glycerine Soap 



6 Point 



26A 52a 



EVENING DANCING FEATURED 
ft co q dw a y re* tail r*pf feature* f n mtd 

■iLivjipluinr dance orchestra rrctfltljr 
released from theatrical engagement 



Characters in Complete Font 

ABCDEFGHI 
J K L M N P R 
STUVWXYZ& 

S 1 2 3 4 5 6 7 8 9 
abedeffgh 
i ] k 1 m n o p q 
r s t u v w x v z 



. ■ t v 



190 



Condensed Caslon and New Caslon 



Skelly&Moran 
VelourHats 

Something exceptional 
in this we 11 -known make 
of hat. Highest quality and 
a large variety of styles to 
suit your individual fancy 

Price $750 



Out store will be kept op* n until nine o'clock 
every evening during [hii week 



Klemhold Brothers 

IS- 2 ft North Hastings Street 

New Orleans 




RENOID 
TRUCKS 



f i 1 9 T *f f 1 1 1 ? *$" 'f if f f f y § f *f f f 



STRONG, well-made 
1 bodies and powerful 
engines, easy control and 
rigidly balanced chassis, 
are the reasons why you 
see Renoid Trucks on the 
important big jobs. Such 
strenuous work requires 
thehighestefficiencyand 
dependability in a truck 

Absolute reliability is an 
essential requirement of 
the Renoid Mo tor Truck 
and is the natural result 
of quality in construction 

The many satisfied users 
of Renoid Trucks prove 
the worth of these claims 



There is si Kcrun'd Service 
Station neiir ynu. Catalog 
M-52 is yours t>n request 



£ >| £ ^ 'ff^^'f'f'tf'ff'f'f'f^'f'f'f 



MARTIN RENOID 
TRUCK COMPANY 

NORTH KENDARE. MISSOURI 



t v -.l7l &OPDFR 



?1 " F> Y Q R M A 'J T M 



OLD i HtUS-M (5 P £ A 



191 



Century Oldstyle 



■■ i- . - 



U u i- i ■■•-'■: 



Mild 



m I'mjiE 



3A &■ 



Eight 



;■■ Ptfnl 



Rapids 



ii l'.ur, 



* A ftl 



Injedtor 



3& ftsdn t 



5A Si 



HINDER 

Distantly 



34 Poi ii{ 



■:. a lot 



BRUSHED 
Liquidation 



U Point 



i.:A \.i 



SOUVENIRS 
Grandmother 



LDA F>a 



GUARDIANS 
Boats rushed 
through canal 

t< Peine II A ;4J:i 

EAGLE SAILED 
Owner left when 
clearance arrived 
from proper clerk 

l! Podnr IT A it* 

ADMIRE NATURE 
Many famous artists 
now colonizing along 
historic river bottom 



IftPfrinl 17 A :.:'a 

WESTERN HOMES 
Twelve families left 
pretty pastern towns 

recently for Idaho to 
locate disputed lands 



H Potn I •!! A IE * 

CIWOUKAGE SCHOLAR 
Several thougticftti feans 

of piii rrj-L-aki rig appl ica E ion 
^cneralty produces versed 
ic-ind&, Ambitious student 
received firte scholarship 



1* Paint 2d A fttl 

06GAKEED XEW5WIETY 

£fL"nEHTft aid cMnmunity rJub 
urfiinii*d rKWHr bv CttMKII 
ipi ? urm-ersaty l«*n "Th* ifUnn 
nh/ELtb. JJf In kvrU <htf CfcttpHi 
eiran mid crate better fed in a 



$ Arvd 1 1 Ptfirtt rmrried in »f«k only 11 I'-oUflitry 




, 


Chit 


racivls iO Complete Fmn 




i A 


B 


C I) E F 


G 


H 


I 


J K L M 


N 





P 


Q R S T 


u : ( 


V 


W 


X Y Z & 


$ 


1 


2 3 


4 5 6 7 89 





a 


b c 


d c. f g h i j 


k 


] 


rn n 


p q r S I 


u 


v 


w \ 


y z <a & ff 


fi 



fl ffi ffl 



1 ? 



t:har»ctcr» ) ] ' *r* f urrviahfld With *U fyrVln 

fpom C to l(f point knHniive 

S«*r.i. tf*P* fnwn fl t« IS iVmt *ni ^mb tip in «j*?*.**E* 
f-uiitv nnil furnished imly when H|i*nnlly unk'rird 



192 



Century Oldstyle Italic 



lCI'oinr ISA 55a IS Point SA 20 s 

FRANK MOTIVES DEFORMED 



Real sincerity, though 
not an invited 'gueSiJs 
free to all, and carries 
his welcome with him 



6 Point 20 A <J2a 

UNIVERSAL DECISION 

Mental pleasures never cloy; 
■unlike those of the body, they 
are appro ved of by reflection, 
increased by repetition, and 
made stronger by enjoyment 



6 Point 23 A 45 & 

MAS STRONG INFLUENCE 
Beauty has been the torment and 
the delight of tfte tVOrld ever since 
it began. Philosophers knew of its 
pewerfar they tefl sayings which 
shoiv hmv great was its influence 



Many persons 
attended show 

U E'oint UA 23 a 

REVOLUTIONS 

State officials and 
terminal engineer 
inspect neiv canal 

12 Point IT A 32 a 

NOBLE BURGHER 
Remarkable collection 
of foreign gems found 
hidden in old chateau 



y end ii Point carried in stock a&\$ at Foundry 



Characters in Complete Font 

A B C D E F G 
H I J K L M N O 
P Q R S T U V 
W X Y Z & $ 1 2 
34567890 
abcdefghijk 
Imnopqrstu 
vivxyzclslfffi 
fl ffi ffl .,-':; ! ? 



3 A 4a 



Earl 

60 Point ■;.--. it* 

Sifter 

I- Poim 4 A Jsa 

Behalf 



42 Point 



5A 8a 



Rapidly 



36 Point 



SA 8a 



MARCH 

Heighten 



30 Point 



6 A 10 a 



NUMBER 

Knowledge 



24 Point 



UNWOUND 
Queer Dialect 



193 



Century Oldstyle and Italic 



BOOKS 

OK NEARLY EVERY 
SUBJECT 

NATURAL SCIENCE 

PSYCHOLOGY 

HISTORY 

ARCHITECTURE 

BIOGRAPHY 

FICTION 

JOHNSTONE'S 

rm SCHUBERT STREET 



AME1ICAA rtUS*DEH 



Creating 

Higher Business 

Ideals 

Address by Jerome Hunter! y 
before the City Club 



*To business that we love, we rise 
betimes and go to it with delight." 
Shakespeare 



Published on behalf of the 

Business Men's Council 

Dayton, Kentucky 





MIDSUMMER PARADISES 

Wonderful Natural Ptaygmu mis described 

by a member of the Emmets Club 

VERY summer increasing 
numbers of vacationists 
respond to a compelling 
desire to visit the realm 
of unexcelled mountains 
and exquisite lakes. Our splendid 
national parks are now available 
as holiday playgrounds where all 
may enjoy the delightful charms 
thatiiature has provided. With a 
ling beautiful flowers and its 
g sunny days, June ushers in 
our radiant vacation months 

[3] 



»cHAI5Sance qar-AMiur ^ER5At.l.i initial 



Norfolk Musical 
Association 



Evening Concert 

Artists 

DOROTHY BEARD, Soprano 

FRANK GIBSON, Teitor 

JOHN READ, VfcHn 



Harmonic A uditorium 
Friday, December 27th 

RUBENS PIANO 



■ CS CMffl 



AMJ-.RICAH BQHtEH 



V E FS JU ! I. E a R fc A ta E hi I" 



194 



Century Old^lyle and Italic 



The Euterpe 

Conservatory 

of Music 

FRANCIS KEMPTOH Director 

Courses are arranged into 
three sections, Interpretive, 
Vocal and Instrument til. An 
unex celled faculty of noted 
musicians insures high 
grade instruction 




43 Michigan Avenue, Detroit 





Care and Feeding of 
the Infant 

SUGGESTIONS FOR THE USE OF 
HP.NKEL PURE POOD PRODUCTS 
ADAPTED FOR THE LITTLE ONE 

71 Tat ore intended children 
Ay to live, but the survival is 
not the only thing to consider. 
To thrive properly and to grow 
into perfect robust an d healthy 
maturity an infant must have 
proper foods, suitable clothing 
and receive proper care, which 
includes keeping the infant as 
perfectly sweet, wholesome and 
clean as possible. It needs air 
as well as the warm sunshine 
in abundance and should not 



Hfl ATIQNAL £ *. M E O 



New Light on the Lamp Subject 

HOME OF DISTINCTIVE lamps is the name by which this 
establishment is known to many thousands, and here 
will be found a wonderful selection of unusual designs of 

oriental and occidental motif. If you wish a lamp for the 
library, music or drawing room, you can be served here 
at a price that will shed pleasing light on the lamp subject 

When you build that cosy home let us plan your light effect 

Klemscott & Bernstine 

635 KENTON STREET, BOSTON ■ 1749 MYRTLE AVENUE, HART TOR D 



Piano and Table- Lamps f Chande!iers 
Oriental Wares of Every Description 



Tapestry, Urns , Fireplace Ornaments 
Porch Lamps, Candlesticks, Lanterns 



CENTURA BORDER Vt ft?>T. LE ORNAMENT 



195 



Century Oldstyle Bold 



Bid 

96 Point 3 A 4 a 

Sale 



Characters in Complete Font 

A B C D E F G 
HIJKLMNO 

P Q R S T U V 
W X Y Z & $ 1 2 
34567890 
abcdefghi 
jklmnopqr 

stuvwxyz 

- » * * i ? 



■9 and !>4 Point earrtcd in stock only at Foundry 
S4 Point 3 A 4 a iifcofejl 4 A 7a 14 Fomt 12 A Z 



Rig 

72 Paint 3 A 4 a 

Elm 



Eight 

36 Point 4 A 7 a 

Spoke 



HELIOTROPE 
Plants Flowers 

12 Point HA 29a 

NOURISHMENT 
Settlement house 
has feast for kids 



30 Point 5 A 9 a 10 Point 16 A 32 a 

HIGH MOUNTAIN 



MOIRE 

Bridget 



Climbing the rocky 
roads gives delight 



3 Point ISA 3Sa 

m Mm 3 A 4 a GOVERNMENT BONDS 

24 Point 6 A 12a Exceptional opportunity 

for investment purposes 



High 

48 Point 4 A 6 a 

Noted 



DEPEND 
Imported 



18 Point 



REBUILDS 
Omniscient 



G Point SI A 42 a 

BITUMINOUS COAL FIELD 
I nrit iground passages makt 
visiting extremely hazardous 

5 Point 30 A 40 a 

BREAKS RECORD IN AVIATION 
Experience gained while in France 
helps aviRior wonderfully making 
record flight* In 1 he United Stale* 



1% 



Century Oldstyle Bold Italic 





Characters in Complete Font 




A 


B C D E F 


G 


H 


I J K L M 


N 


O 


P Q R S T 


U 


V 


W X Y Z & 


$ 


1 


2 3456789 





a 


b c d e f g 


h 


i 


j k I m n o 


P 


9 


r s t u v iv 


X 


y 


z ff ft a ffi 

. * ■ . r ? 

• 7 *:■«.•" 


ffi 



9 and 54 Point carried in = tock only at Foundry 



12 Point 15 A 2ti a 

COMPOSITION 

American types 
for nice display 

10 Point L6A 30 a 

BUYS COTTAGE 
Millionaire sailor 
to live at seashore 

5 Point 19 A 3$ a 

PRINTING ECONOMY 

Cases stocked with our 
modem types and rules 
eliminate waste of time 

6 Point 9.1 A. 43 a 
MOST PRINTERS KNO W 
Type is the greatest factor 
in any print shop r and the 
s tronges t po W0T o f grow th 

5 Point 13 A 88 a 

NOTED ACTOR WILL RETURN 

{■■ ■■ ,■ i jV .►■ >. musical cc+tniidy sift gar 
has cancelled several contracts 
abroad f«? return, here next year 



30 Pomt 



&A Sift 



FORM 
Equals 



24 Point 



6 A 10a 



RANCH 
Infringe 



18 Point 



U IBs 



MEMBER 
Qualifying 

U Poirtt l£A 2Sa 

PRACTICAL 
New inventor 
to show plans 

197 



72 Feint 



HA 4a 



Hist 



ft Point 



RED 

Style 



48 point 



3 A 6a 



MINE 

Joyful 

43 Point 3 A 6a 

BIRDS 
Insight 



EG Paint 



4 A 7a 



CHARM 
Nuptials 



Century Oldstvle Bold and Italic 



Burlington 
Cravats 



SMARTNESS is the keynote 
of Burlington Neckwear, 
combined with a suggestion 
of refinement that reflects a 
man's good taste* Fashioned 
by experts from the choicest 
goods, our creations are the 
last word in neckwear* Made 
in a variety of shapes and an 
extraordinary range of hues 

A t Haberdashery Shops 

ANDERSON & BROWN 

Makers &f Neckwear E^t^tus-ivcty 

NEWBURGH-ON-THE-HUDSON 



m 

m 

m 

m 
m 
m 



i 



m 



m 




THE NEWPORT 
QUALITY SHOE f 



* 



Super ft ne FootwearThai 

Insures a Maximum 

of Rea I Com fort 



Annual Display of 
New Spring Styles 



BRIDE SHOE COMPANY 



m 



m 








Sterling 

Watches for Men 



Dost thou love life; then do 
not squander time, for that 
is the stuff life is made of 

Benjamin Franktitt 



The value of time 
has never been so 
momentous as in 
this eventful age. 
Now indeed must 
our timepieces be 
dependable. Each 
Sterling watch is 
guaranteed and it 
will pass even the 
rigid railroad test 



Made in a variety of styles 
and sizes by true craftsmen 



MERTON COMPANY 

Wa tc hmah ers Ex traardina ry 

EAST WEYMOUTH, CONNECTICUT 



i 



. 



BRDCHURi BOHOFH 



VOCATIONAL CAMEQ 



HfiGCHUflE &OADE* 



198 



Century Oldstyle Bold and Italic 




Old Englerf ield Bond 

THE PAPER THAT SUGGESTS DIGNITY 

OTHING will give you a better standing 

with your unseen correspondent than 

the quality of your stationery. People who 

know are using Old Englerfield Bond and 

you, too, will like its clean velvety surface 

Made in White and Seven Select Colors 



RICHMOND STATIONERY COMPANY 

Burlington Heights, North Carolina 



HQTEB5- TLLLiSlRATOH 



i^^xi^^^^i^ 



F one job you do is better than another 
one, it only proves that the next one can 
be better yet It will add zest to your life if 
you believe that about your present task 



Everything in Printing 
from card to catalogue 



i£*f3£r?^ 



??*5P»5 



PCS* BGROEfi 



199 



Hamlin & Berkley 
Montrose, Ohio 



^x^^^y?^ 






]20 Point 



3 A 4 a 



Set 



96 Voint 



Mid 



72 Point 



3A 4a 



Idyls 



en Point 



3A 4a 



Neigh 

4S Point 4 A 5 a 

Baptize 



36 Point 



4A 7a 



HERDING 
Emotional 



Century Oldstyle Bold Condensed 

pa r f (VT e c A P P. I l 5 ■. y : u. 

30 Point t>A 11a 

RECORDS 
Continued 



IE Point ISA &e& 

GIVE PRODUCTION 
Management pleased 
that community play 
received nice honors 



24 Point 



GOVERNOR 
Quiets Ruler 



10 Point 20 A 41a 

RECENT INVENTIONS 

Considerate speculator 
explains latest machine 
to ambitions graduates 



HUGE BRIDGE 
Delightful Seine 



8 Point £4 A 49 a 

HUSBANDMEN RETURNING 
Wonderfully entrancing views 
minutely described by several 

who retentl y visited Southeast 



H Point 



16 A 30 a 



FINE ORCHESTRA 
Enthusiastic mayor 
makes contribution 



6 Point 2G A 52 a 

obtain mssmsD RECOGNITION 

Officer recently praised concerning 
marvelou* alertness maintained hy 
society during season . Recognized 
as tanner organization in country 
when [lie officials completed FaPjors 











Characters in Complete Font 




A 


B C D E F G 


H 


I 


J K L M N 


P 


Q 


R S T U V 


W 


X 


Y Z & $ 1 


2 


3 


4 5 6 7 8 9 





a 


bedefghi 


J 


k 


1 m n o p q r s t 


u 


V 


wxyzfffiflffi 

. > > f .7 

• > • y • ' 


ffl 





200 



Century Oldstyle Bold Condensed 



Text &et in Coniury Oldslyle 



SEGWICK 
TOOLS 

Recognized as the highest 

standard of quality by 

leading mechanics 



This catalogue contains 
al! detailed information 

and prices on our metal 

and woodworking tools. 

Cancel all catalogues or 

lists now on file 



Man u fart ti reef and sold by 

SEGWICK & HORN 

Sacramento 



RQ5A PQHDER 



Power 



From that obscure distant 
day when nearly all energy 
sprang from the vast mute 
drudgery of many human 
muscles, straining in con- 
cert, down to our own day 
of mechanical marvels, the 
production of great Power 
has moved ever onward to 
new and lofty attainments 

Buirn Poiver Motors are the l?i*i 
stage in this refinement of Power 

George Buirn Corporation 

Evanston, Minnesota 



BUIRN MOTORS 



The Golden Cruise 

By RICHARD HARRINGTON 

Many interesting stories have been written by 
this brilliant American author, but few possess 
that roving adventurous atmosphere or picture 
so vividly to the readers the various characters 
and their experiences as does this masterpiece 

Fifth Edition Just Off the Press; More than forty Thousand Sold 




De Luxe Edition 

Printed on the very 
best antique paper 
and bo and in cloth 
with eight colored 

illustrations 



MASTERSON PUBLISHING COMPANY Price $255 

254 GOLDEN GATE AVENUE SAN FRANCISCO, CALIFORNIA Postage Ten Cents Extra 



ftfiTEftS ILLUSTRATOR 



201 



Century Schoolbook 



48 Point 



Belfry 



36 Point 



6 A 10 a 



Mystical 



SO Point 



6 A 12 a 



Entangled 



24 Point 



BA Ha 



HOMESICK 
Daily Report 



IS Point 



11 A 22a 



RENDEZVOUS 

Scotch Brigade 

14 Point ISA 32a 

NAUTICAL WORD 
Unique Description 

12 Point 2ft A 40 a 

PROMISING OFFICER 
Quick Decisions Sought 

10 Point 22 A 44 a 

BAROMETRIC CHANGES 
Enjoyed Steamboat Outing 

8 Point 26 A W a 

FINISH SUSPENSION BRIDGE 
Historical treasures are given to 
scientific museum by connoisseur 



6 Point 2SA 55 a 

MARINE CELEBRATION POSTPONED 
Distinguished visitors pouring In to town 
from everywhere fornianufactu ring show 



Characters in Complete Font 

ABCDEFGHIJKL 
MNOPQRSTUVWX 

Y Z & $ 1 2 3 4 5 6 7 8 9 
abcdefghijklmn 
opqrstuvwxyzfffi 

fl ffi ffl .,-':;! ? 

Small Caps from 6 to 18 Point aro put UE? separately 

and furnished only when Specially ordered 

9 point Century Sclioolbools and IfoJtc carried in atavk oiiiy ;it Foundry 

Century Schoolbook Italic 



4tf t'oint hjv Ha 

Sight 



GA 10 a 



Dutiful 



SO Point 



6 A 12 a 



Expedite 



24 Point 



Highlands 

IB Point 11 A 22 a 

Next Meeting 

14 Point 16 A 32 a 

REPRODUCED 
Ranking Capital 

15 Point 20 A 33 a 

KIND MONARCH 

Quarterly Shipment 

202 



10 Point Si a 43 a 

NEW SELECTION 
Interesting Example 

8 Point 25 A 50a 

PENURIOUS OWNER 
Many candidates elected 
by impressive majorities 

S Point 30 A 58a 

RIDICULOUS INTERVIEW 
Steamship reporter undertakes 

journey with special expedition 



Characters in Complete 
Foni 

A B C D E F 
G II I J K L 
M N O PQ R 
S T U VWX 
YZ & $ J 2 3 
4 5 6 7 8 9 
abcdefgh 

ijklmnop 
q r s t u v w 

x yz ff ft fl ffi 



ffl.,-":; 



} ? 



Century Schoolbook 



Eyesight Facts 

FRO FER TYPE ESSENTIAL FOH 
KCHOOUSOOK PKENTENti 



Fi vi^nsm In a valuable attribute 
* of the physically |>erfrct mon fc 
und Anything 1 thnt rjin bc> cltvrw to 
develop orprou-cl it is of highest 
importance. 1 JttLn haa been dune 
until lately regarding the legibility 
of type faces and the influence of 
schopkhooicft iinrt Jtchnn-1 |irant]njf 
on th^ cOrrwt cif-vtticrpment of A 
child "a eyesight. Many persons be- 
have that a child in horn with pur- 
(fat eyesight, but when very young 
the child can nauruly puruu-ivv the 
difference between light and da irk- 
nesflp and evun at the ptsrid J wlltn 
school life begin? * bo eye ia at i II im- 
mature. Oculists find that a child's 
eyea d-rtnot reach in\l de.vfOnpmanI 
until elLoiii Lwolvcytflins of flge. Up 
to LhiutiniL" they lire often pcrcn^ 
nently injured by imp-roper use. 

The OiCiiUfnvBB uf virion iy still 
below the standard and the refrac- 
tion is not yet fi xed . For easy vi sion 
tin; young child must have retinal 
images larger and more distinct 
than tbo.fe which satisfy the adult 
reader, partly hecauae the lei. tern 
arc not *o quickly recognized, and 
partly because the immature and 
tender eye does not produce such 
perfect images ah the mature eye. 
To obtain these larger image* the 
book La held l-oo mjur ihc tiyca, anil 
it often rWUltl ia near£i£ri£etfljtefifi 
and eyeatraifl. Hence the impor- 
tance af establishing better sland- 
arrifi of lepihtlsty for j&chnnLrKmks, 

hiving regard to the age* of the 
scholars who are required to use 
t hem The subject of the proper use 
of the eyeM hay many phases; the 
lighting of Aehoolrooms, the right 
arran^emiMi L of the deidca, the atti- 
tudes of scholars, the amount of 
work required, the size, and shape 
of the book pages and the quality 
of paper used in them,, are all fac- 
tors of much ininortancCrThe type 
founder, however, turn only con- 
cern himself with providing the 
proper style and desiipt qf letters, 



LEGIBILITY 

IN TYPE DESIGNS 



a series of tests and experiments 
f\ made by the British Association 
for the Advancement of Science* the 
Clark University N Worcester, Mass-, 
the Board of Education of New York 
City, the American Type Founders 
Company pud others, all go to show 
that some styles of type are far more 
legible than others. It is significant 
that all the experimenters working 
independently arrive at practically 
the same conclusions as to just what 
constitutes the most legible ty pe and 
therefore best adapted for children's 
use and general school printing. 

Century Schoo I boo k was designed 
to meet the requirement of col leges 
and boards ft f educational the same 
time taking into consideration the 
conclusions arrived at hy the other 
authorities. In making these types 
every detail has been considered and 
a great deal of labgr, experimenting 
and calcula turns has been required 
to make them as nearly perfect as 
possi ble with al I d i mention s correct. 
For example, the space between the 
letters, height of each character, the 
weight of each thick and thin line, 
as well as? the white spaces within the 
letter (counters) have been currently 
dimensioned by proper micrometer 
measurements from a vast amount 
of experimental data compiled from 
many sources, While this series is 
designed primarily for achoul books, 
storybooks for children, periodicals, 
and general school printing, it also 
makes a splendid letter for job work 
and advertising typography because 
of its very desirable oharaet^ri sties. 



2UZ 



Century Expanded 

ft Prim K A 4 b £4 Point ft A lift 

Mail ™ 



Encamped 



«i f^iPil 



High 



*-S IVint 



ROBE 
Squad 



W H^*it 



4A 7A 



BEGIN 

Restful 

It&Fuinl 1A 7i 

MARCH 

Eminent 



HFafril 



SA Lfra 



QUICKER 

Indemnity 



|V py.l * 



*A 30* 



SQUIRMING 
Indescribable 



HEARD CHOIR 
Rehearsals make 
efficient vocalists 

iiFtuiU ISA Xia 

GENUINE STONE 
Square shaped relic 
exhumed from ruins 



* Point 3D A 40 a 

PROMOTED EIGHT MEN 
MANAGER prttEniApd ani>|her 
IftomaEfcm soon. Yflunjr men 
should eonSinmally*tud^ th* 
seance of ke'mu. progressive 



&F*inl frA 48A 

C0MCERH1KG nUBBKFTREE£ 

India fi*b&#r ireei ih*t «P* ca&Eftd 

sap (of ovrr Iwvnt],- year*, and ihv 
nMctt ET**apjiMjuf* (he rhhcicuifc 



a BVunT Z3A 441 

KNuW.ti1tfi£*AKEHliY CHAtKH 

ALMOST cWi Y'jHt >\iJ fflvri knun-i tiiim- 
vi- Mtfnr iwUjn t I'm-i juj ik. Turn I Ii.tL 
%iik' or I urn tii-mih-Jv you ami slwirti ill 
J^ rnfi *hiljf Ehri^MvWSar.iIy li k£*M :i 
nr\d tMfetftF Kfi mCn-tally wnvwabM 1 trie 
tmmi im*ortpni B»ir*fc* j**j h,-v.- k-.n h I 



4^ I^rtT 



;^A .=■;-, 



FiDUCATEbH] IWRSKSIXJH THE CAVAl.KT 
rikjr4W IHrilcd M^5*» . i.Urv nw.1 



fuC .«ily liirn I* iU 

■md knew *"w L* bam Hi [JW* piwci ariHl 



; J 1 . .:.; 



]fl H'itiiil ISA 3&a 

PRINTER HONORED 
Many frltoiv t>rftf tsm€m 
worship famous master 

&Vj, % V anil 1] Kosnt -rarrhEd in %tocii unly al FiHiiUry 



.:! A ;. 



WPIV IlLIJiMJ-lh- Aflr ll'.H-Mi AMI fcltil'JU. 

i-rf- ,r.*,d* -.■! tb-i %-jbc.l.: utiih* ■ hitn u nil!** in 
■4rMfj*,K hrOfMl HI p-rf* .-I H-r ■■< I,l*.Li rim rf 
■ iUr 4h*i "vwi rtmrnli "S Tlir *r wfimii I'lidtp 

araiain' " • • J " -L L — ■ ■ ■ 



Chafoctci's in Complete Font 

A U C D E ¥ G H I J K L 
MNOPQRSTUVW 
XYZ&$1234567890 
abcdefghijkl 



m n o p q r s t u 
y z ff fl ft ffi ffl , , 



vv .\ 

1 ? 

, I n * 



Chtuctan [ ] «** rurfi..t*,l i--lh wt* fi,— * r., |J f^E 

tmu C*m rpiwi luti P*4h ih hm m Ia ufiHi f«*u Aun. 

fulniM-j -nip -h*n i^m^Yl, ? . r ..l 



204 



fi Point 23 A Jo a 

CONCERNING DEPOR TMKiVT 
Politeness may he defined ax a frug 
kindnetft* I? is more a matter of the 
Iw.vt thnti af established preredevt 



£ Point 



22 A 44 a 



YOUR DRESS AND APPEARANCE 

PersLtK td ei@B n tin ffs u-frd » to. t ga.rm e n fa 
uj-.fi mark* trfxclf-rC'Sveti, a,&d no joo'Reia 
vhb'ttd hv$fcci littV.t {ittpttrt.n-nt matter* 



Century Expanded Italic 

3fi Point A Pi. ha 

BORNE 

Minstrel 



12 Point ISA £0a 

mem CUSTOMER 
Returning salesmen 
praise general trade 



4Vi Point 



19 A S&jl 



RJSAmNG FQB MENTAL RECREATION 
fttmtiS 0/ tQHtmpnpltrct; nty ttif umjripeiNrrtiS #{ 

Ii'iHTfrf"-*-* ft J.fc jittirxir.tvt tty tin ff- rt r ft Uf ' x Jltjf C 



4 Point 



32 A 44 ft 



JkCCWEWFS DURING TBE SEVENTIES 
Du itot fhtfift J/AiJf ft/* Aft^itfiJH rftt flows w snf tf 
rftoid j/*?* hwif.u H> ?W£ jtMiT ti-a wflffGiK.. h* tkt 
f-7i.?i"fi py riiViiH 4/ Nj£ K'l'cigii'i'K, ffer /ajl huratts 
i'Mrf prefer!/ it^sroks t/tttxetf lk* rivtith AJ riraJly 



10 Point 1$ A 36 a 

DISPUTING ORIGIN 
Foreign shipments offer 
opportunity to study tfie 
lives of many rare birds 

8 Point £Ej A 42s 

ACCURACY AND SPEED 

Many business firms employ 
adding machines and other 
chver labor-saving material 



ft'/is 7, 9. 11, 41 48, 00 and 72 Point earned in stock only at Foundry 





Characters in Complete Font 


A 


B C D E F G II I J K L 


M 


N P Q R S T U V W 


X Y Z & $ 1 2 3 h 5 6 7 8 9 


a 


b c d e f g h i j k I m 


n 


o p q r s t u v w x y z 



HUNTER 

Neutralize 

24 Point 6 A 12 a 

EXHUMED 

Oldest Ingots 



IB Point 



9A 21a 



rl 



fffiflffiffl. , ->:;!? 



HANDIWORK 
Dainty Bargain 

14 Point ISA £8 a 

RAPID JOURNEY 

Steamship Returned 



Century Expanded Italic 



1 HIS face is easy to read and pleasing to the eye, possessing 
an individuality which gives distinctiveness. It is carefully 
cut and accurately cast with the k&med letters eliminated 
to an unusual extent for an italic. Centnry Expanded Italic 
is a member of the celebrated Century Family of type faces. 
Its adaptability and attractive appearance have made it 
an important member of this tvonderfully popular family 
as ivell as a standard italic face in the world of l printing 



205 



An Italic 

Design Without 

Hairlines 



American 

Type Founders 

Company 



Century Bold 



ISO Point 



3 A 4a 



Bed 



96 Point 



3A iz 



Spl 




U Point 



3A 4a 42 Point 



Characters in Complete Font 

A B C D E F G 
H I J K L M N 

F Q R S T U 
V W X Y Z & $ 
12 3 4567 8 90 
abcdefgh 
ijklmnop 
q r s t II v w x 
y z ff fi fl ffi ffl 

m *: . • • i 9 
* f • u • 

$ and 11 Point carried in stock only at Foundry 

4 A 7 a 18 Point 10 A l! 



Dot 



75 Point 



3A 4a 



Earl 



Stylet 

36 Point 4 A 7 a 

BEND 
Rights 



NEIGHBOR 
Honest Code 



14 Point 



ISA £6 a 



DISTINGUISH 
Metal Salesmen 



12 Point 



l&A 32a 



CHILD PRODIGY 
Scholarship Given 



3d Point 



W Point 



Nigh 



MINER 
Diptych 



A 10 a 10 Point ISA 36 a 

PROMOTE SCIENCE 
Aged college professor 
recipient of many gifts 



S Point 



SO A -icia 



:-i fcjini 



6 A 12a 



MYSTERIOUS HEROINE 
Identity disclosed as young 
lady reveals characteristics 



4B Point 



■l A 6 a 



Refold 



SHRUNK 
Habituate 



fi I 1 ..:':: 



24 A 43 a 



FORE I G N SONG Bl R D A RRI V ES 
Coil titty folk grreef famous singer 
alio rend^rfd dtligrhffu! «e Section 



ii06 



Century Bold Italic 



7% Point 



Characters in Complete Font 

A B C D E F G 
H I J K L M N 
P Q R S T U 
V W X Y Z & $ 

1234567890 
a b c d e f g h 
ijklmnop 
q r s t u v w x 

y z ff fi, H M ffl 

_ * - • r ? 

f T 

$ and 11 Point carried in stock only ai Foundry 



Night 



60 Point 



3A 4a 



Sparks 



48 Point 



4A 6a 



Expedite 



12 Point L4A 30 a 

GREETS MINER 

Big ovation given 
speaker ret timing 
from wage parley 

10 Point ]" A 32a 

GAINED SUPPORT 
Shop magazines and 
bullet inn are proving 
effective agencies for 
strengthening credit 



8 Point IB A 36 a 

OFFERS NE W SER VICE 
Libraries in larger places 
are rendering a service for 
business men* Dependable 
information maybe found 



6 Point 22 A 44a 

ffOJVORS CAPABLE FfflNTEfl 
Should persons recognize the fine 
work in priii Una tfrcy rang h & ah te 
to appreciate the master work of 
a nv craft. To understand skillful 
handiwork is essential aoiu.aiit.ius 



24 Point 



6 A JO a 



42 Point 



4A 6a 



HINDER 
Boy choir 
applauds 



IS Point 



fcA 17 a 



SPECIMEN 
Joyful child 
surprised by 
schoolmates 

14 Point 14 A 37a 

MERCHANTS 

Salesman used 
new method to 
secure smarter 
business hands 

207 



DUMB 
Sleight 

36 Point -J A 7 a 

HERON 
Burdens 



30 rojnt 



GARDEN 

Refreshed 
adventure 



Century Bold Condensed 



T£ fNKnt 



liA 4* l- l'--- ■ 



Blight 



&■ l*oi nl 



JA M 




L-. r..:;:f 



&A «■ 



Explored 



« Paint 



* A sa 



Night Bird 



ft Point 



SA K'a 



METHODIZE 

Playing Safe 



JO P-writ 



HONOR BRIDE 
Right Thinking 



L'l E-.r.l 



■a :- i 



NUMEROUS CARS 

Decision Reserved 



I LA ..-,... 



HUMOROUS SONG 
Broadway comedy 
proving successful 

NORTHERN ORCHARD 
Profitable agricultural 
achievumenl explained 

RENOWNED BIOCRAPHEit 

DeKrrilKK pcrsflTia lily wit Ji 
seldom fqUctk-J adniilru L ss 
and [haradfrisltccbarity 



CD Poith 3£ A fliia 

.1TSTE1IOLS HAIM'EKrMi 
Remarkably clever stories 
describing wanderings and 
adventures anium! stran^ 
and uncivilized aboricincs 



- ]'■ -i 31 A 83 p 

INTE&KTJNC SPAN3SII JHSSTOK 

FiILFotiHi boasts rna-nj- fauaaiif 
.ltd pirl ll r#jUjU# bid m ij4ALDti| 1 h^E 
.^ouMteiiMliidwIiiillieiliiii-rAr? 
of fi*rj jHrriMi VEf-rtuig [fail till* 



tPbint 5fl A 40* 

HE-MilTlhllL M LiKJCH, fOHHJWTIOSS 
Jhibh+wIt hj>AJ*d EhiC putEitillj jII 

Eht Rurtic of "hum jnl:i*d ^urn ptmh 

■ ■ibilJ. Wr»PH Inv* pt«iiiH (hf >*r*T 

ri*4& flight rim Jtf, Kitejitad? Kra^i 
tlMft in «M*IPl* f " fHWd b*f-4*fl|i 
unrj-jfhrJ Lb^hrrr rlw lr but RiRAif 






Cninclm in hpptaf Fvnt 

ABCDEFGHI 
J K L M N I* Q R 
S T II V W X Y Z & $ 
12 3 4 5 6 7 8 9 
abedefghijk 
Imnopqrstuv 
wxyztTfiflffiffl 

7 J * ■ 

- 
203 



Century Bold Extended 



LCI INiinl 



HA 29ft 



Li- F">iiH 



e A 1 1 - 



RIGHT HOUSE 
Noted architect 

HurpriHt*tJ iiiJiii^v 
local townsmen 
HuiUliutf hornet* 

■ r-n- 17 A »• 

AMUSED VISITORS 

Entertain i n a pi n n re 

cif li'xtilt* m ;ic- hin rr.Y 
and iti ln»r o<|iil|5-nu b Ml 
hoirtg u«j*d i<* protect 
Nip puMic in ifi-ni*rnl 



IMiAl WA L'Sft 

l fc M'AS.\ST mi:moji^ 
I lit iti'-kI i ilk: 4 i xi *ri"NM fcmist 
of ilioiipjln concealed by 
writer *i I Ncloued severnl 

l^-^ftl Nii L vin^^. TIii-m*- « ri- 

belnd d Sftulav cd on wul (fl- 



REMINDS 

Giant oaks 
unbending 

Li PfltlK n A 31 • 

BEAUTIFUL. 

Choice works 
are displayed 
each evening 

1M-O.TX MA »■ 

DISCONTINUE 
Merchants wait 
while salesman 
assisted friends 



Characters In (Vim pie ti* Fnnt 


A 


E C D E 


F 


G 


H I J K L 


M 


N 


O P Q K 


S 


T 


U V W X 


Y 


Z 


& $ 1 2 


3 


4 


5 6 7 8 9 





a 


b c d e f ^ 


h 


* * 


It 1 m n o 


P 



qrstuvwx 



. t f 



VLVmn: 



■•■l S.. 



Sat 

I ■- i ■ H A J* 

Bud 



Ih Vw.xiA 



Neck 



IA frft 



Might 



> Fumt 



j A hri 



SINGE 
Epistle 



4A Ift 



DEMUR 
Hydrant 



ai foini 



REPINED 

Kingdoms 



Century Catalogue 



Ti Paint 



&A l*i 



MASKER 

Relinquish 



:" l'--i- '■ 



TA Urn 



EPIGRAMS 

Hieroglyphic 



< A 1 ... 



FORETOKEN 

Change Sample 



Lftl'oinl 



ia A J--. 



HIGH NUMBERS 
Desired Rare Mask 

11 Taint l!" A 57 a 

EXPERT DIRECTING 
Much Improved Station 

K Print 2£A tia 

HONORED BIOGRAPHER 
Brings Interesting Souvenirs 

1G Print ^ A 49 a 

PRODUCE MODERN ENGINE 
Clever Inventor Receiving Medaf 

> P-.liiL 27 A Ma 

SECURE UNEXPECTED DECISION 

Ni7mi;hul~b Privileges Granr-HJ! Scientists 



INSTRUCTOR DELIVERED rJNE LECTURE 
SuiUHRAV audience ei catly A-Wtfecia(*d ton fr t tiles 
by noted |>roknoi -or* t-u bpcr<* of rt«i4 ■nnporlmc* 



r 










Cfiar4H.'tsii ! 


n Complete Few 




A 


BCD 


i-: v o li 


I 


J 


K L M 


\ O V Q 


R 


S 


T U V 


W X Y Z 


& 


s 


12 3 4 


5 6 7 8 9 





a 


b c d c f 


g h i j k 1 


m 


n 


o p q r 8 


t ti v w x y 


Z 


ff 


li (1 ffi ffl . 


> ■ ■ » 


! ? 


and furru*r^J only wh*n #p-K ijillj' &rt**r*d 


in 



Century Qitafogut Ifalk 




JflPblm 13 A H* 




PROPER METHOD 




Expetl Unbiased Judge 




14 Prim ISA 341 




QUESTION INVENTOR 




Infonn Enterprising Student. 




REDUCTIONS 




Perfected System 


.4 B C D E 


WIVi-K 33 A 45* 

HIDE UNIFORM 
Magnificent Dcsigtt 


!• <; H I J K 
I M NOP 
Q R S T U 

V \Y X Y Z 


fi Ftfnl ft A 52 tt 

SEARCH mitLDINC 
margin* and equipment 


& $ 1 2 3 4 
5 6 7 8 9 
a b c d t f g 


£ Taint 20 A M* 

Frm ii ff*tt a isyittmr i j fit i*i i 1 


h i j k {. tn h 
c p <i r t t ft 
v w x y z il 

ff fi ft ffi JF 


210 


. . . r ■. - 





Century Catalogue ami Italic 



# 






>W 



# 



Murdeshire Parchment 

A Writing Paper of Refinement and Quality 



Character is often delicately expressed 
through one's selection of stationery, and 
the use of a high-class paper is of paramount 
importance when one wishes to convey the 
touch of quality that is so much esteemed. 
Those who use Murdeshire Stationery 
for social correspondence are the kind 
of acquaintances you will appreciate. 
Murdeshire is the paper of rare value. 






It is an enduring product The fine content 

gives it the feel of refinement. You cannot 
help but notice the excellent texture of this 
parchment which is the standard bearer of 
a comprehensive collection of papers. It is 
made in a paper msU where quality has 
been traditional for generations. It is 
made by adept paper makers who have 
always striven for refinement in paper. 



-* 



# 

f 

* 
-ft 

# 
# 



MURDESHIRE PAPER COMPANY 

29 Lockh u rs t S tree t, Boston 350 Bro a d wa y , New Yo rk He ra 1 d Bu i Id ing + Chicago Hjyf 






S054 BOffDCC ^£RSa.T|lE OfrftAMFNT 











&ECQkATlGNS IN THE HQME 




two cretonne schemes, in all their 
magnificence were repeated more 
often, how expensive looking and 
how gorgeous homes won Id look. 
Beautiful homes are seen and not 
hea rd . C olor , ca rv i n g , wa II p ape r ? 
furniture and pictures must never 
speak loudly. A room should be a 
background for the ones in it, just 
as a ring setting is the background 
for a jewel. Furniture should be so 
placed that we may pass by easily 
without feeling that we are going 
bump into the corner of a bureau, 
piano, table or chair. Ornaments 
should be sparingly used and the 
pictures hung with straight wires 
near the eye level. Each article to 
be beautiful must speak as softly 




8 







tory Books for 
Children 



An unusually fine display of 

books that appeal to 

boys and girls 



Juvenile Dep&rtTntiit 

SeWnlh Fitfar 



ROBENS & BOGERT 

17 Greylock Avenue 



RdTE-BS UL<J5TRATafl 



VAMtT* INITIAL 



211 



John Hancock 



12 Poim 



3A 4a 



Idyl 



60 Point 



3A 4a 



Sigh 



4SFoint 



3 A 5a 



Estop 



i2 Pr.:r,t 



3 A 6 ii 



DRINK 

Mystic 



dA Os 



BEDIMS 
Heartily 

30 Point 5 A 8a 

KINGDOM 
Ramparts 



34 Point 



6A 11a 



12 Pojnt 



15 A 30 a 



HUSKED 
Quaking 
granary 

IS Point 9 A ltia 

MOSQUITO 
June camp 
attendance 
urged now 



14 Point 



12 A &E> 



RADIO NEWS 
Several clubs 
are installing 
complete sets 



MORNING DIP 
Every camper 
will enjoy the 
outdoor swim 

19 Point 1»>A 30 a 

GYMNASTICAL 

Unique comedy 
combined with 
difficult dances 



B Point IS A 35 s 

SOUTHERN CRUISE 
Bermuda and other 
delightful isles are 
now easy ol access 



6 Point 21 A 40a 

NIGHT PHOTOGRAPHY 
Motion pictures tell the 
si or y very competently 
in a language which all 
people can understand 







Characters in Co-mplele Font 




A B C D E F G 


H 


I J K L M N 


P 


Q R R S T U 


V 


W X Y Z & $ 1 


2 


3 4 5 6 7 8 9 





abcdelghi 


i 


k 1 m m n o p 


q 


rstuvwxy 


z 


» »» « . . f *p 

* 9 * * * • 





212 



John Hancock 



$2.50 
Sarellah 

A NEW BOOK 
BY G. STURM 



BREAD 

is Hit: only staple article oJ 
food that all nations oi the 
world accept as essential. 
Although it takes numerous 
lorms,it is in the best sense 
the universal * f Stall oi Lite" 



IIKIAD JALHS NUMBER THREE 



EAT MORE BREAD 









J 


Furnaces 

The installation ot a iurnace in a 
modern home is a matter ol vital 
concern. James Martin is a well 
trained heating engineer whose 
iurnaces are built f o give lull and 
lasting value. A good iurnace can 
increase the worth of your home 

ESTIMATES ALWAYS CHEERFULLY 

GIVEN AND PLANS SUB Mil TED FOR 

EXTENSIVE OPERATIONS 

James Martin 

TRENTON 


Ll_ 







213 



John Hancock Condensed 



ISO Point 3 A 4 a 

Net 



m Point 



3A 4a 



Kyi 

64 Point 3 A 4 a 

*^M*^^ J 4^ Point 4 A 8a 

Beat H y brid 

72 Point 3 A &a 

Eagle 

60 Point 3 A (3 a 

Deject 



Characters in Complete Fonl 

ABCDEFGHI 
JKLMNOPQR 
STUVWXYZ& 

$12 3 4 5 6 7 8 9 
abcdefghijkl 
mnopqrstuvwx 



* • * 



Characters HOt ftlSd$ EWE S4, $@ find 130 Point sizes 



RESCUED MONK 

Shows Courage 



14 Point 



17 A 32 a 



EXHUME 

Dislodge 



SPORTING 
Exponents 



24 IV. in*. 



8A 16a 



4$ Point 



Reduce 



NICE SHORE 
Bathing Suit 



INTERIOR MEXICO 
Exceptionally Mild 

12 Point 20 A 38 a 

MARCHING BELGIANS 
Retain Splendid Form 

10 Point 22 A 42a 

DEFENDS CHAMPIONSHIP 
I Diversity sprinters lead 
against noted competitor 

S? Point 2SA 5 J Ik 

CHEMISTRY SOLVES PROBLEM 
Ingenuity amongst same student 
bodies results in finer education 

6 Point £5A 51a 

PROCURING FINANCIAL BACKINGS 
Manager securf s en Grimms a mi unit 
I <m :i r i '! L . interna 1 i tma I u nderta i< i j t \ \ s 



214 



John Hancock Condensed 




-*l m 17" ;i.r 



Spttial Report 

Deagan Realty 
Company 



f MtLalnEng full ind 

fflniplf ti? tit lail-. dl ihr F\lmFtt 

VcliviLks ut Ihis Company 

Since OrgnTirralitih 

JuneJSlS 



llluslnaled 



rrt-pared b) H KLorkal CammiHcc 
III.HEI.K1 NvRSE.thisrm^ti 



An nun firing Ihe Mosl Unusual Oiler of Hit Season 

Modish Tweed Coats 



This sale is especially intiTcsliuq lo I he woman 
flr miss who is jusl a hil hslidious alioul the nil 
Jinri linish ul tier tailored HhJhrv Many htjjhrr 
priced mats ramiul niuu! Ihe^ in riwllpnce ul 
to i bring and * marines &l appearance and slyle 



$32-75 



\tu Spring Shade* 



1 1 1U tiroatl Sh'-.-i'l 

ShH V41ICM 



KRAEMER STORES 



*E*MTN 



215 



.Jolm Huncock l:xt4>nfk<l 



-'.•.]',. |FI I 



I A it 




4\ K":i:ri! 



■A +;. 



HID 




4j Point 





CtiarQi;l£r» 


111 C!c]]ttpl£l4* Fi»nr 


A 


B 


c 


D E F 


G 


H 


I 


J 


K L M 


NT 


O 


r* 


Q 


R S T U V 


W X Y Z St S 1 


2 


3 


4 


5 


G 7 8 


O 


a 


b 


c ci e f ti 


t i 


i k 1 


m 


m nop 


Q 


r 


s t 


u 


v w x: y 


z 


- 


» * 


* 


»» ** * * i 


? 



seroim 



3-O'mjtH 



•■a hp 



MITE 




frlFatet 



SA &P 



Nature 



.■'1 J'.-i :. r 



1A £l 



HLJIVIOR 



CHUIVI 



brawn 

UPoiivt U |4i 

GRINDS 
Speaker 
restored 

treasure 

IJPo.ni **. Its 

KITCHEN 

Improved 
venepa&le 
sentiment 
m 



10 Print jaa 39* 

METHODS 
Inspiration 
le«j relative 
among Jter 
few f rl^ncls 

**"mnfc UA fet* 

UNEXPJ ,ORED 
L&rge cJt>pr>«tU*c 
t>l valuable ore 
iti ou pin burled 
near mountain 
Htrejiin In wpkI 



& Point I1A ft- a 

pHi?r:n ru i i£R^ 
Trn^clliifi nsphnll 
r e 1 1 1 J *■ 4L I ■ >t ■ ij r i * j i ii? 
Di-jiLElflkJl *trt;AIll* 
wc- pltmpmc otl\cf 

ol hiiprovrrl fjthlr 



<Jolin Hancock Extended 



I 
1 

I 

< 
5 
J 

V 

I 

V 
V 

,1 

I 

I 



E^-g^TT-^H^>TT>>^^^ t?i 



Words 

can conquer the minds 
of men as swords once 
conquered their bodies. 
If yon carry a message 
of good for humanity in 
your heart, print It , with 
type, clearly, boldly and 
strikingly, so that it may 
reach the ends of earth, 
making people believe! 






HI 



■}■ 



AMERICAN BO ft D b' R 



WE ANNOUNCE 






the purchase ol the entire business of the 

Redwood Timber Company and that now 
we ean oiler builders an unlimited variety 
of seasoned woods at exceptional prices 



BINS* LUMBER YARD 

IRVIIMGTOISJ, VERMONT 



217 



Clearface Series 



ttl'v:.-: 



t A Hi 



Mold 



€*} IVm? 



Sleigh 




ia :.., 



DRUM 

Explain 



tfiNllI 



5 A ia 



NURSE 
Rejected 



*A Hk 



FISHING 
Important 



BQFtflH 



6 A mi 



BOUNDER 
Gymnastical 









Ch*nr&<;ter& in Complete F*m 






A B C D E F 


G 




H 1 J K L M 


N 




OPQRSTU 


V 




W X Y Z & $ 1 


2 




3 4 5 6 7 8 9 







a b c d e f g 


h 1 




i j k 1 m n o p 


q 




r s t u v w x y 


z 




r p 






Th* firikfttijiu thfcfatftr* IN fuHlfcthed will 

fujiEs from 5 point ln>3G l i oin[ thcluiiv* 


1 nil 




ff fi fl ffi ffl 











REMIND 
Journalize 



R#A SS« 



:-■ !\u- r 



■••A 2Va 



SPENDING 

Imperfection 

ii i ■■-. = l kA &a 

DISCOVERED 
Employer found 
diligent workers 

L&T'uinl i? A i'.-a 

INTRODUCTION 
Modern inventions 
save arduous labor 



FTNE ARGUMENT 
Nearly till merchants 
who advertise display 
real business acumen 



fc Faint w\ 17 a 

EARNED DISTINCTION 

lypugra prif TT*. xv h i„i * fi.1 ui 1 1 >■ 

study me works of mastm 



IFutnl aaA »t 

M A N V 1U H ITE RS D EC L AH E 
\ I behuxwes Mi nM to wi ite uprtii 
a &ubi«1 unku we have bttftrfi* 
Kcncnll y Ea m m is: v, ;■ h Lhu c ru" h 
.Hill Eti* t^liftKiuKreJ Mi* nmik-T 



ftPuinl HA d*n 

A I fljVri-'il a#->- (hiHillU'-'PiKrl'-s-iI 
yp*Wlftt#irth., KT^ir.fli'hrf.im^Hl+r.l 
f -rhii v t lit* tvtf^ *** W\*m*- Iwl 

totm l.iwt^ j andnu (jfaantu ■ AMiAd 



Ctearface Italic 



1 


CfturtictL-fs /n Complete Font 


A B C I) E F G 


H J J K L M N 


OPQRSTUV 


W X Y Z & $ 1 2 


34 5 67890 


a h c d g f g h i J 


k I m n o p q r s t 


u v w x n z it A ft 


ffi ffl . , - ' : ; .' ? 





|&Fe1*,i ISA ttt 

GOU CHAMPION 
Northern merchants 
procure country dub 
and enlarge building 



B Print 2A 4i 

APPRECIATES $C£VE 
ifcautiM wrist-* proves an 
inspiration forTMrftdurtisi* 
fa the Mountainous region 



FINE ffUXftv&X. 1 * METHOD 
Marustfrr pvrt vrtb rirh'/fthf fltau 
fo bottom* &jf tttiurtlrlf KQtrtar 



VlEmHG JifQNMNG WONDSNS 

iit-j\\jf Ibr F*Kiunta\ m \ raajtu^^k af\'rcw 

f'ig. 1 jihJ. J^wp rrAra AftrwSrtw imNAfrig 

uir it n U" J ■':-*' jpiL'^U'li.' <y/ I^.txml To tj gui.- 
IttTflM tit w-tf ***%-#«* h -J'yr-. 1 i.r.,-,g k -./ N 



?4Faini 



TA ttl 



BINDER 
Speculate 



EH- Point 



i i .\ ■:-... 



METHODS 
Resplendent 

El Ptiinl L6A air a 

HARMONIZE 
Domestic fruits 
always cheaper 

tf Print LU IHt 

CHOICE GUIDE 
Several sportsmen 
found without food 



72 l**Pht 



M 1* 



//#//? 



rtPfrini 



., A L-, 



Night 



*3 l\iiiil 



a Ti 



Reptile 



iJ 1 W ' 



4 A Tp 



AfflVEi? 
Delights 



LIB Polftt 



■■, ■ .■ 



BODKIN 

Septangle 



H Fatal 



6 A . .. 



ENCORED 
Kindly Host 



Clearface and Clear face Italic 



CLEARFACE 



3 



— N r^ *v 



ir*^gjm&^t 



n 



iTit 



7'tflje Family of 
Distinction 

4* 



American 
Type Founders Company 

Designer and Manufacturer 



C 



CLEARFACE 



n 



Some of the best printing 
of the day is set entirely 
in the Clearface Series. This 
beautiful book and job letter 
is highly desirable wherever 
a stylish and easily read type 
is required. It commands the 
attention of the reader's eye, 
and is used by many printers 
who realize the importance 
of good, clear type design in 
advertising typography 




THE CLEARFACE SERrES IS 

BECOMING MORE POPULAR EACH DAY 

WITH BUYERS WHO DEMAND 

EFFECTIVE PRINTING 



2 



CLOlSlLRORMWeNT 



\ >^\ /^\ f*\ /*\ f*\ J^ /A /*\ /A /^X ?*% 



WE protract the career of time 
by employment; we lengthen 
the duration of our lives by wise 
thoughts and useful actions. Life 
to the man who wishes not to have 
lived in vain is thought and action 



r*\?**% y*V jr*\ jr=\ f^\ f**± /*\ M /a r*\ r*\ /*% .r^V r^x /^>^>^/A/A/^j^/A/^/A*^jr^/^y^ 
jWx ?*\ f*\ f*\ f*\ ^\ f*\ /*\ f^\ /A /A r^\ w*% w*% w*\ /^/A/^/^/Ai^/^/^i^/^i^j^yA/^* 



220 



m 

®! 
,yv, 

<>% 

«AA< 

;>■' 

<AA 
<A 

^\A 

#& 

( AA 

V' 

•>'>■;■ 
<AA 

y/.y.= 

<AA' 



OOP 

A 

,V 
<A 

.V 

[ A 

'A 
'A 

el 

•i 

* 

0/ 

'A 

o/.y.< 

•'A/C- 



9BP 

yv^ 




'A'/t' 






0\A 



TOP 




AA' 



TOP 

'AA 



W 



v v. 




«AA ! 



<aa s 
aft 




AA' 



Clearface Family 

CONSISTING OF SIX USEFUL AND 
ATTRACTIVE SERIES DESIGNED PRIMARILY 



FOR EASY READING 



Beauty of design and unusual 
legibility have definitely placed 
the Clearface types among the 
important book and job faces. 
Certain firms require Clearface 
almost exclusively on all their 
catalogue work, as its use gives 
an individuality and life which 
is most desirable in printing of 
this character. Members of this 
excellent family are Clearface, 
Clearface Bold and Clearface 
Heavy, with their italics 



PdTBjrraph set in IE Fein t ClearfacH 



ROSA nOEDffi: 



0. 




AA'AA 1 

gftQ 

'AA' 




c : 



■A 



A' 
-.V V, 

<>'\f) 




si. 



f. 



/:> 



'AA'' 

,yy 





f A"A 

aI 5 

m 

.VY. 





••AA- 

'A A* 

VV; 



l\ /[ • 



V V 



HKH 



'AA 
'AA 




0/% 



7 W 

f AA'- 



% O 



y Mi 

A/C- 

Afift 

■AA'- 



•A A' 

,VV, 

i 

V: 

A 



f, 





V, 



'I 

Y 






'AA 1 
,yY 

'AA 



! AA 



«8* 

<y.Y. 

'AA' 

>y% 

'A A 
,v'Y 

o/Y 

-A A 







'A A' 




AA 
*A/P 

#& 

<AA 

A A 

■AM, 
'AA' 



The History of Laid 
and Wove Paper 

BEFORE the invention of paper-making 
machines paper was formed in single 
sheets by hand. For the purpose of making 
handmade paper flat moulds were used, on 
which the pulp was deposited; this was done 
either by pouring the liquid pulp upon the 
mould or by dipping the mould into a large 
vat containing pulp, Through the centuries 
of paper making these moulds have greatly 
improved and the changes have affected the 
character of paper which was made on them 
to a marked degree. However, the moulds 
used at the present time to form handmade 
sheets are based on the original principle of 
mould construction. To most paper makers 
and printers the terms laid and wove mean 
little, aside from the fact that in the former, 
when the sheet is held to the light, the paper 
shows laid and chain lines, while the latter 
paper appears to have been woven, without 
much character. The very earliest paper was 
formed by the Chinese some two thousand 
years ago on a woven cloth stretched over a 
bamboo frame and this constituted the first 
paper-making mould As the damp sheet of 
pulp could not be taken from the cloth, the 
sheet was allowed to dry on the mould and 
was then removed. This method required at 
least a full day for each sheet of paper to dry 
out before it could be taken from the mould 

Paraffrafili uat En l£ Poini L-learfacn 

Time wasted in hunting sorts constitutes 
one of the greatest losses encountered in 
J J composing rooms; buy job type in weight [J 
1 Fonts and you avoid this daily annoyance 






o?o 



The compelling pow 
civilization of past cei 
Greece; her art and ai 
our greatest creation; 
over our lives is so cc 
enabled to trace our p 

The sway of beauty is of greater 
importance during the present 
period than ever before. People 
easily recognize and appreciate 
beauty and they demand that it 
be expressed in the things with 
which they are affiliated. Prior 
to the event of mass production 
and standardization the artists 
could cast about until they kit 
upon designs that would please 
the larger number of their little 
groups of consumers. But now 
appearance quite often dictates 
success or failure, for the whole 
equipment of a factory may be 
based on the value of a design; 
and the value of that particular 
design depends upon its ability 
to please the public in general 

l a AHMtrtfi]t ant En. IS I'tfnt CkmrfaM Bold Italic 

AmericanType 
Beauty 



222 



fe^^^^^^i^^^^^^^.^^^^A>;^»^^^fe^^^;^^^fei^p-^^^i3 l 



l}r— - *~"^}f*^ >J ™\'} , ~* 



~- A/**- -*! At"* '^fl/**- *^{l/ # *- "^Sljr*- ^Sv^- ***if/**~ ^v/*** **-$*** **^w^ ■*t/ k * -""vr* - v * - y! | ™ ,< % ""v!'~*' **" Vy*"* ^"V/** ***\ 





rf beauty has put the 
ries in debt to ancient 
itecture have inspired 
le influence of beauty 
)lete that we are now 
|ress by its expression 

This meeting of public approval 
is the severest test to which the 
article is subjected. And most of 
it comes by advertising, for this 
displays the evidence of beauty, 
With the aid of illustrations and 
correct typography, advertising 
has been proven capable of plac- 
ing its product before the buying 
public in a most satisfactory and 
attractive manner. Today it may 
be classed as one of the fine arts. 
Beauty in the article advertised 
and the beauty in advertising are 
both efficient agents in securing 
consumption. Good advertising 
has capitalized the beauty of the 
wares of commerce through the 
publishing of adequate proof of 
desirability and practical utility 

raraffL-tipii bgC in 12 t*<?£nt Clrarfpwe JJgtd 

i Ornaments for 
Printing 





Typographic Design 
and Layout 

J TSUALLY printing reveals the real man 
LJwith remarkable accuracy. Whatever a 
merchant possesses in wealth or in poverty 
of expressive power will manifest itself in 
the interest he displays in the appearance 
of his printing. If he has a keen sense of the 
fitness of things, he will not he pleased until 
his printing appears as though it was made 
for him personally, and not bargained for 
in the ready-made market Printing must 
first be fit for the purpose it is designed to 
accomplish. Its physical appearance must 
win the respect it deserves from the class to 
which its attention is directed. Whether it is 
made so or not is a question of the printer's 
skill as well as genuine appreciation oti the 
part of the customer. Inability to sense the 
difference between high and low standards 
of design, plus failure to thoroughly study 
the purpose of a piece of printing, leads to 
un in telligent effort and to wasteful results. 
Designs or layouts are made by persons of 
va rying ability. To select the very best man 
is a task which calls for wide acquaintance 
among artists and designers. Then comes 
the necessity of knowing what each man is 
tilted to do, and what each man charges for 
h is services. Success in solving this en igma 
depends upon the ability of the purchaser 
to interpret his commercial ideas to artists 



ii 



F-n.rnicrii.pL ist in 12 INrfcit CLenrfwo Italic 

CI ear face has been in conspicuous service 
for a ton* time in nearly all printing offices 
and, because of its unusual versatility and 
readability, it still remains a leading face 



223 



30SA EDSIDIR VOtrtrSON^L C*ME05 KOUEH N FLQU HT5HE5 AWD BRACKETS 






i 



S 









\ :; 



RESOLUTION 



/^^T\urinc this year let me 
I J ytreateapiece of printing, 
a book f broadside } anything in 
enduring form that embodies 
my best knowledge of the art 
of typography; a work of my 
own and my helpers, with no 
thought but to make it worthy 
of the art I practice, and an 
honor to myself; an excellent 
work, that in a cover or frame 
my children shall cherish in 
loving memory of me; an ad- 
mirable job of printing to be 
done studiously and leisurely 
for no profit but the noble one 
of great pleasure in my work 

P"**™* HI Id II LUri ttwfm lull* 



: i J.J ■ ■ 4 > ■ ■ ,\ : ffr ' i\ ■ >t\ ■>* i ■ -4. '■ • -|L 



ill 4> O -41 



Thli inffli it jTlntf-i en tlj i k i i n"A ii ;r i IVnyt fciji "Six 3&-ftfl It*. 

224 



N 

■- 



■i.l 

: 

:■: 

-i 
"' 

ii 

LA.- 
|v 

ft 

:"■ 



;; 
:■: 

:: 
w 



.i 



1 HV-- Ui r (aim j WHITY IHktUi 



I: 

'A- 

X! 
DC 



Clearface Bold 



Helpful Spirit 

THE CREETENC CARD WHICH JS SENT MAY BE 

ACCEPTED AS A TKtFLE; THE ONE WHICH IS FORGOTTEN WILL BE 

MAGNIFIED A THOUSAND TIMES 



J\lANY consider it impossible 
to calculate the force greeting 
cards have in maintaining this 
helpful feeling. If the goodwill 
which such cards created were 
accumulated there 
would certainly be 
enough to heal the 
ills of the world for 
a number of years. 
Just the least bit of 
forethought brings 
happiness into the 
lives of the friends 
who believed they 
had been forgotten 



Greeting 
Cards 

HELP YOU 

SCATTER SUNSHINE 

THE 

WHOLE YEAR 

THROUGH 

Souvenir Concern 

CHICAGO. ILLINOIS 



I HE spirit of giving lends itself 
with greatest enchantment to 
Christmas. Simple giving, how- 
ever, is not sufficient; your gift 
should reflect your finest spirit 
The knowing how 
to give shows in the 
happy selection of 
something in good 
taste, and fitting to 
the individual who 
is to receive it. We 
try to assist you by 
showing cards that 
are appropriate for 
people of all types 



HOLIDAY BORDEN 



CHRISTMAS 

olks ring the bells and raise the strain, 
And hang up garlands everywhere; 
They feast and frolic-and then they go 
Back to the same old lives again. 



9\ 




225 



HQLItHY QECDRATOft 



Clearface Bold 



.■■■ : .l 



Sped 



H Mi i 



::\ '.* 



Ejects 

43 Point 4 A 7m. 

Bipedal 



i'J Plliflt 



HIKING 

Naughty 



4C Pmrn 



IA ** 



DESPISE 
Kingdoms 



30 J'mni 



4A 10-a 



EMBOSOM 
Urgent Note 



Characters in Complete Font 

A B C D E F G 

H I J K L M N 
OPQRSTUV 
W X Y Z & $ 1 2 

34567890 
abedefgh i j 
k I m n o p q r s t 
uvwxyzfffifl 
ffi ffl . , - 



. . T 9 

W f i i 



J 



SQUARE 
Gumption 

IS Point IDA Ui 

MEADOWS 

Beguilement 

|i Ptinl if A Si 

FURTHERING 
Romantic poem 
claims attention 

12 Point IG A "ha. 

UNDER ORDERS 
Perfection followed 
after concentration 

F2S 



! i 5Viri». E9A Wi 

EXHIBIT ORCHIDS 
Horticultural marvels 
receive extraordinary 
attention and coaxing 

fi Fain t £Z A 4& * 

DESCRIPTIVE WRITING 

Rumanian fiutliur pu b| iiihv$- 

ii i tl-ci M n » w I tilftc jyu;i rJma 
wniUEkmi affecting traders 



4 Paint 7U »1 

MAGNIFICENT CHARACTER 
Hrm.i rtibk intirri^JIdiiiii ii*<. "k^tt 
And hiifnanMJifamilvhapwuind* 
jWwJ fawinalini 4 a nJv-rt*inmv*i1 
of I-™ wJcr.thlt ftJut-aElorul «1ut 



*P«Em S3 A III 

Tiiftr/- t-Thli quJIr j iltanf h£*il Im#n1 

i^riJrii-h Kim i u iipj-Ii . i c I ■ hir h-J i Jrfl 
4JHlciLllIf iL M(My ddtirjfclf Jrld fl-ft-rfi 



Ctearface Bold Italic 





Cftartiaeri 


In C 


fimptffp Fimt 




A 


B C 


D 


E F 


G 1 


H 


I J 


K 


L M 


N 





P Q 


R 


S T V 


V 


W 


X Y 


Z 


& $ 1 


2 


3 


4 5 


6 


7 8 9 





a 


bed 


c 


f g h i 


* 

J 


A- 


I iTi n 


o 


p q r s 


t 


It 


V w X 


y 


z ff h 


n 


ffi 


ffi . , 


m 


* j * 


■ 






m 







MFrint If A 38* 

MANIFESTATION 
Holidays spent amid 
proper surrounding* 
are aiicuys ht*nt* tidal 

SPUnl ha *i* 

RUST/C HA B! TA TfOSS 
I 'ictu rvs*f *j r /it r mfritv xi tf ^ 



tP*inr WA BOM 

KXPftESSJNC CHA RA CTEM 

Thr% stu'rlinp iiuAxddtiiiTwn ii not 
UL-ilWriii otvr ntff/tf urrrtwrrtfdr 
i\ tit. it IS il- AirtKiUtV jivi.-i *f i.-i ■: i iJ 1 
&# ptffomwiti m ifwiwtft wndmn 

J - l-.- = ■ HA 4*P 

.Vtfl^*.v jjww.vc MCAiTTffi 

**FT1fif VI VJV^l rtfl MtflVp JVfcW/r if'ltf 
mj\Ti#-J lATiinv em /L-wuiV U MrfP. **l" 
n Qwwcfii y f pOw tf f fu I * Hp|i m i fri.pi ■( i* r r if 
*n*rC*<i*d*W i^pi/u Ow Jh iWJu.'-i-liI JMpM- 



z* mm 



7 A I3P, 



KNOWN 

Grotesque 



i&PcirM 



IflA. Sj» 



UMPIRING 
Stereoscopic 

HETERODOX 

University cities 
offer h ospita tity 

\Z IV:::! ISA HI* 

NIGHTINGALES 
European forty f far 
builds delicate nest 



?2F*lrH 



\ Lfc 




I I'.-llll 



1 A * . 



Equal 



** ]■ .-.r 



4A !■ 



Sighted 



AJ. E-. ..1 



4 X - .. 



Industry 



;y, Pnini 



■ X -p, 



MOTION 
Rectangle 



■ i l\..-:l 



&A m :i 



BENEFITS 

Dilapidation 






Clearface Heavy 



.:• p.-ii ■ 



ICE 

Sail 



Ktf l-.-n : 



JA 4* 



BEG 
Dish 



1* Foini: 



l\ bm 



RAIN 

Equal 



^I"'c-in( 



.\ . 



HORN 
Bridge 



WKnim 



i A 7h 



MIND 
Broad 

:-.]■■ mm &A -a 

PIANO 

Studies 



h r^ins 



«..\ j:.. 



INVOKE 

Maintain 
big ships 



IB Fi*in( 



BA |C* 



PRINTING 

Guild holds 
big smoker 



II Foirt 17 A 24 a 

DIRECTIONS 

Enclosed with 
every package 

MMfti ka »3i 

GUARD PRISON 
Sheriff maintains 
sixty armed men 



HANDSOME DOG 
Selected as winner 
of canine exhibit at 
annual county fair 

U Pdtll 1» A 3Vd 

CARIBOU NUMEROUS 
IncUnn runners reported 
aevera.1 liurils uf caribuu 
In di^.ioltited parts nf the 
northern, format reserves 



• V»r.K S+ A fli 

BOSTON WIRE STITCH ER 
F&r fp**d. precision biuI*?*** 
ai 4ipi L rjiUHiii the Fhnlima.-irL- 
im Hi rpa Jf«d . R« *l4rl.l llWbyj 

;;nv I In- £ri-liti-Af -4riti%f .i^lkii-ri 



1 




ChAraclti-rM in Complete Font 




A 


R 


C D E F G H I 


J 


K 


L 


M N O F Q R 


S 


T 


U 


V W X Y Z & 


$ 


1 


2 


3 4 5 6 7 8 9 





a 


b 


c d e f g h i j 


k 


I 


m 


n o p q r s t 


u 


V 


w 


x y z ff fi fl ffi 


in 



1_ 



p ■ ■ 



22? 



Clearface Heavy Italic (Non-Kerning) 



LI Point 



UA 22* 



NEW FACES 

Exhibit latest 
type and rule 

12 E":.:ril ! ."i L> I 

SITES CHOSEN 
Railroad to erect 
new station here 

SQftiiril ISA tt* 

CftO WD HOTELS 
Lar^tf r eon tCrtf ion 
halls have become 
a real big problem 

RUNNING CAMP AVON 
S^fi-rnI lit r in? hurdii'iim 
merchants iiriJf ft/unch 41 
frip cxiinjHiiyn her*: irntl 
abroad early th is uprln g 

*F*int 21* #>i 

SEW BOOK PUBLISH tiD 

riiMii/i IfrJ hirtgrilpJrp tfj Hi. 

and abroad hui Iutrly> ftr-rn 
fMf ( j rt rraunfj nf Ercrr J i T" r u i j,' ■ 



35 ftunl 



|A ll 72 Point 



■ a :.. 



REIN DI\T 
Quick Dllll 

CHUM HftlU 
Design 



ii |v,, lt 



Exercise M.\ t \*rM*r 
ueterans 



l-S Fjhpit 



4A IK* 



DETOURS 

Shut many 
city streets 



Herb 



SA t* 



* .'i m 1 1 i-l n I in ( -irrir^i- r,- r ■■■■ nI 

\ / ; c ■ / ) E F (. 1 1 i j 
KLMNOPQRS 
TUVWXYZ&$ 

1 2 34 567890 

it h c d t ■ / if h i / k 

I m n o p q r s 1 it 

i ir x if z ff fi fl fh fit 

_ r „ , f 3 
• 7 * » * * 



229 



DUSK 
Lights 



IV I 1 --:..: 



(A ■ ■ 



RIDGE 

Market 



Patst Oldstyk 



SA in ISPcini 



Soft 



60 Pome 



Nigk 



48 Point 



3A 6a 



Epistle 



42 Point 



4 A Sa 



Hushed 

3G Pewit I A 9 a 

MUSIC 

Blockade 



30 Point 



6 A 11a 



UNITED 

xn^ Herald 

24 Point SA It a 

DISBURSE 

Stock Market 



DESIGNER 

Showy ix>laers 
please sculptor 



14 Point 13 A 2£a 

MICROSCOPE 

Pittsburgh scientist 
described operation 



12 Point 16 A 36 a 

HISTORIC RELIC 

Noted collector hougkt 
antiquated porcelain ]ar 



10 Point IS A 40a 

INSURED PRINTER 

Bonding company reported 
large increase in business Tor 
fiscal year. Directors voted 
money ror new home ornce 



8 Point 23 A 47 a 

REMARKABLE BUILDING 

Gigantic undertaking sits record, 
in modern architecture. Seventy 
engraving firms will occupy tkii 

building when entirely finished 



6 Point 24 A 54 a 

DELIGHTFUL WINTER SPORTS 

Numerous juvenile outdoor entJiujj^jtSi 
^elcflm-r unexpected MrtfrAftee of jovial 

KingWiDtfr. SUirffha'ng *nd statins are 
very hcaltlifu] and invito rati tig pastimes 





Chatacter? 


in Complete 1 


^Ortt 




A 


B 


c 


D 


E 


F 


G 


H 


I 


J 


K 


L 


M 


N 


O 


P 


Q 


R 


S 


T 


U 


V 


W 


X 


Y 


z 


V 


$ 


1 


2 3 


4 


5 6 


7 


8 9 





a 1 


b c 


A e 


i i 


h 


i i k i 


m 


n o 


P 


q r 


S 


t u 


V 


w 


x y 


z 


"The 


ana of 


a 




■ 


- 


t 


. 1 

i 


7 





230 



Pahst Italic 



CONTENTMENT 

ktaui* yntamttaxfs intrii 
not increased as cx£{€tftt 



ftPwnt ZIA J^a 

DIFFERENT MOTIVES 

't ? Cv t r\f i'j f V /rtfJi^ o/ i rt iv n P Ml H . 
lAf jj Trial dlanwt vf ovrtit, antttKl 

Afl i-mflirj/ 0/ jrru ri.|/. Ortf(«ry a* p 



*• Point 22 A ill a 

ENVIRONMENT PLEASED 
MmJtrinr *'****** *mJ mmtmrn n*? 

iiftifm .kfi ^ A'h I ^ ll r '' M iwk- . -IO HlJdT^ 

iivnyr^ j n a iut ■uiiVJ' tu-i+kfir.* v jfh n.iV" - ' 
F*pi dni JpaH^iij/Ji.lu/p'- Jhl|J#PPjA?FJ 



i- r n« 



9A l&a 



DISGUISE 

Refio rter fin as 
legal document 

LECTURING 

jyfgdievQf customs 
amaze brignt youth 

J3 PO**l 36 A 55* 

INSTRUCTIVE 

^r/jpAc/w "y interest mg 





Cta iwt ivrf m C&mfikif Fani 




A 


B C D E F G H 


I 


JKLMNOPQ 


R 


S T U VW X Y Z & 


$ 


12 3 4 5 6 7 8 9 





a 


h c a e f g h i j k 


; 


m 


?i ** p ij r s c u v 


ir 


X 


y x § fi f) $ Qu 




■ w *" t • ■ * 






Ipw r*MHh*| SttwiUA ChHuu#i hi* uippuid tram 

#'! fonL* f nun t * ■■ ■ 4 p«M Irtduwr*. Tti*t mf **•■] 

In Wr±Ji!r hAPi fl«n KftlAftpUnl iFritoi-rr I"hJ 

'■■implied i.«"ip *b» »p«eipllp tftitfvd 




&t 


*B -D g M <N <P <R 


<r 



7? I'OHH 



A 1* 



Stub 



4u riiuit 



JA ".. 



Eight 

LR I'flinl HA in 

Helfiea 



42 r ■ ■ nl 



j\.ymph 



M E Vim 



MUSK 

Liquidate 



3U Point 



iA 7a 



DOZING 

rLe^lenisned 



■1 r 1 .. ; • 



"A 10* 



SHOCKED 

Quick Indians 



231 



Pabst Oldstyle and Pahst Italic 




STATIONERS 

AND 

PRINTERS 



In addition to our Printing 
and Binding Service, we carry 
a full line or Office Stationery, 
including blank books, tout, tain 
pens, desk sets, calendars, loose 
leaf bindery pencils* erasers* etc. 

Telephone 3£>4 Buibwielt 

CUSHING PRESS 

1623 SPRUCE AVENUE 
DETROIT 

Ee t rtn c t e s CA*r* r/w-^v Furnished * n Request 



<l 



ress 



THE 

LIBERTY OF THE 

PRESS 

IS THE TRUE 

MEASURE 

OF ALL OTHER 

LIBERTY; 

FOR 

ALL FREEDOM 

WITHOUT 

THIS MUST BE 

MERELY 

NOMINAL 

Compliment;; of 

GUSHING PRESS 

Detroit 




JADUI5H OflNAWfrtr ROTfRS I L LU5TH ATCI h 



JACHflSH ORNAMENT 



\ ^^^^S^^ZM!^^^^ ^^^ S^^S'W^S , i^^^^^ , 



\T 



Stationery 

that is representative is of course what you want. 
Quality in this line pays hig dividends. Why not 



Jk 



■u« 



'itk 



come talk over your stationery problems with us 

CUSHING PRESS 

1623 SPRUCE AVENUE 
DETROIT 



PJJ05-T BOROEB 



fiff»»3^»3^»HS$fiSS 



232 



Patst Oldstyle and Pahst Italic 



JKlENare valuable just in 

proportion as tney are able ana 
willing to work in HARMONY 
with otner men 



ELBERT HUBBARD 



>^^^<>« 



HTLITE BORDER 




HE refinement of good 
printing is apparent in the 
product of the Northern 
Printery. Artistic touch 
dominates in the harmony 
of effects produced, i he 
correctstyle lsmamiestea 
o n e ach o r de r , w h ethe ran 
engraved visiting card or 
an automobile catalogue. 
Ourvanous portfolios of , 
specimens will aid you in 

mating satisfactory 
selections 



The 



Northern "Printery 

[ jL.Si'anapnli-.. Indians 



JAUU1SH GARMENTS 



Our Motto: "Four Interest « Our Interest 



EUREKA 
SAVINGS SOCIETY 

CLEVELAND 





OFFICERS 

J On* til fin P. Anderson, *Prciidene 

Hom*rD-Cri*n£. V*f**Prt*f4*M 

Charles Lewis Branton.J^cr^ tary 
Franklin N, McCormiak, Catkitr- 



CAPITAL S 100,000,00 

Surplus and Undivided Prof its 
$38,472.54 



Ojsen S^fonday Evenings from. 6.30 to 9.00 a' thick 



CL'JLAPi'O A FIN AW.F.NT 



233 



Strathmore Oldstyle 



rt Puinl 



lA !li 



EMBARKED 

Honors Guard 

V ■ Mil A A I- 1 II 

GIVE CHECKS 
Rehearses Playlet 



•ii Point 



iiA J]* 



MARKS POSITION 
Distinguished lawyer 
attending conference 



ISFuiiil 



'■A Ml 



REBUILDING EDIFICE 

Numerous workmen begin 
erecting necessary scaffolds 



11 Faint ISA tt* 

REACHED BORDER 
[Notorious bandits elude 
sheriff after long pursuit 

U Point S*A aa* 

PRODUCES EVIDENCE 
Enlhusiastic attorney makes 
speech favoring plain riff and 
is awarded proper judgment 

INTERESTED EXHIBITORS 
Large 5 J assortment of models flE 
Automobile show denotes quick 
developmem for moior industry 



M ADE G ENEROUS CONTEl BU Tl ON 
Gefa&tmd pfail an rhrapisi pol i r*ly 4«c I i n« 

office of vk*!-pinMitfiiir o[ n*wEv organised 
chftritaWe sociery but mflfcc* LflTgjprfGJiArbfwi 



DESIRED IMPRDYEULNTS ARE PROMISED 

frwul pHocf«arve rth-k hinki d*ffl**-diBtf ffiien icipd I 
*uihoiilitt 16 MpCdiK- wniiiueiipii ar public rn*rkp4 

bilildinB whit W1:ci" hi h«vr h*Cii iiatfiftiHtd FTiOl'. ihl 



4£ IB, At GO gad » P^.H writf in >(nrfc onljr *■ foundry 



Ch^fAccfifb in Co-mpfoEfl Pom 






ABCDEFGHIjK 


1. 


M 


NOPQRSTUVWX 


Y 


/ 


&,$12 3 45678 


9 





a b c d e f g h i j k 1 m n 


n 


P 


qrstuvwxyzfffifl 


(ll 


ffl 



$ 00 



mm j r 

£34 



I ? 



Strathmore Oldftyle 




Master 

yourself at all times and in all 
situations. Know your own 
mind and successwill crown 
your efforts- Read Dr. Lang's 
big book on Body and Mind, 
Surely is a menial developer 

$ L50 

AT ALL BOOKSTORES 



li 



itOTEfta ILLUSTRATOR 



This type is of a medium color, yet 

rugged in appearance and adapted 

to a wide variety of work 



EARN 

Through foresight of 
several of our leading 
citizens, a project has 
been launched invit- 
ing you to buy stock 
in a new savings idea. 
Every depositor will 
be a shareholder and 
the earnings are to be 
distributed promptly 

MB 

OUR MR. SLOAN WILL BE 
GLAD TO GIVE FURTHER 
DETAILS WITH REGARD 
TO THIS SALE OF STOCK 

INDUSTRIAL 

BANK 

OF MEDORA 



New residents, before taking a book 
from this library, must have one or 
more references from business men of 
good standing in the town of Stratford 

THE PUBLIC LIBRARY OF STRATFORD 



235 



to r-.i i .1 



Bird 

W Point :■ a h* 

Splits 



Baskerville Roman 

U 41 ttFeiftl 30 A 3?* 

INTRODUCTION 
Ma ids Enter Society 

EXQUISITE MEALS 
Service Unusually Fine 

l:«F>rtih- J? A M a. 

RESPONSIBLE CITIZEN 
FufcCHAUS valuable property 
near flnarcit railroad Maimn 



v- iw,i 



*A M 




re Poittt 



Mythical 



fir*iot :*a w* 

GOLD UULUON INSURED 
Lsohmw* shipmnit& of prcriou j 
niesali jmv«iundfr«Hsng £u.>rd 



SPfilNl 37TA 76a 

Ftonycr^WiJENrun rtiQOMPiiV 

lA it. Jut ^vr" *4ti j^imm pwyMi^i-FX^j <>,iik 

Hum-lb wih ifen uwitiUBii >4t[4ilJr frw 



ri l jr*j'i«\ m Cam^n* Jam 


A B C D E 


F 


G H I J K 


t. 


M N O P Q 


K 


STU V W 


X 


V Z & $ 1 2 3 


4 567890 


a b c d e f 


R 


h i j k 1 m 


n 


o p q r s t 


ti 


v w x y z W 


fl 


fl ffi ffl a 

' . , i 


i 


■ » ■ t i ■ 

LicaLs. Cfl,Ki, i in 111 Amm. 
■ m ftrf «p Ht*Mtf| *rwr r.,r.,i,Jtrf 

1 



^Buskenntlg liitlic 



» Print 



tA 1>* 



SUNRISE 
Relinqnisli 



;■* (Vnl 



9A li:-a 



NUMEROUS 

Companionable 



kg FfciLnl Niii.2 



ik r-frjat h* s in a. sg* 

KERNING 
Reorganized 

IB Point Nv. I i:-a Hi 

STRENGTH 
Reinforcements 

M ■■■-■—■ MA 40a 

HEMISPHERE 
Learn Geography 



gftlni a* a <-:■;. 

TRAFFIC DECREASES 

h'lpmiY Xarrttlr Rnfohutiy 

C Faint 3flA 7&a 

«iy uf 7 ■; r.v j j t a t ( : jjh : j at* 

■■f.lri/AM^ hlniWjaiH iw* , J"urd-. , v 



rf <&* 3 *B € D *D 
L M tfM N <SW G P 



DISREGARDED 

Enters Objection 



14 F*rni t-V 



1«A Ska 



HEARD RETURNS 
Bright Italian Elected 



ttPttBl 1'iA H)a 

SONG ADMIRED 


7* Q ft E J{ 5 7 U F 

jf a p y r z «r i 


Delightful RmulitiftR 


12345S7$90 




abedefxh i j k f 


RETIRE PRESIDENT 


m/r&pqrjfitvu} 


Uttpmtitmttd Pmadttrc 


*> * ffi fi $ffi fl 


£36 





Baskerville Roman and Baskerville Italic 



TH£ JU%Y SITS 

C^ONCEIT often makes me think that my product is 
better than it is, but when a jury of competent men 
make a decision it is most likely to be true. The printing 
magazines make up zl jury of competent judges of printing 
—and they say that the work of With am Eskew is excellent 



Now I realize that excellence is worth 
nothing to you unless it means some- 
thing to you — thai if my service and 
prices do not compare wit!] the quality, 
my product is nor what you want* But 
you know as well as I thai excel ience in 
printing does mean something to you, 



It means that you will add dignity and 
worth to your firm when you use it— and 
it means economy. It means everything 
that goes witfi beauty, excellence and 
worth. I c will pay yon to see chat Eskew 
Quality is included in your next job of 
printing. -William Eskew 



^^yxy$y3£\^y2£s^^ 



KOSA BQRDEH 



TINT, DIAGONAL SHADED BORDER 






i 
: 

T 

I 
I 



(^Accuracy 

FOLKS Say that civilization 
with its various implements 
of industry and its intricate 
devices of science has made 
accuracy its principal virtue. 
And so strictly does it exact 
its tribute of carefulness that 
the penalty for the slightest 
misstep is ofttimes disastrous 
and destructive to mankind 

Care Exercised Today 

tffi$ty?*Be the saltans Qf^Eg&tJzirtg 

Success in Future 



Tl ! 



HYL*T£ aOHDFH 




THE 'PROGRESS OF 

DESIGN IN 

TRINT 

In Recent Years the general 
advancement of the printing 
industry has been notable in 
the direction of good design. 
Now, more than ever, artists 
are becoming aware of all rhe 
possibilities of self-expression 
through type. This advances 
the A r r o f Ty pogra p h y whic h 
is mainly concerned with the 
arrangemen t of prin t 

Eiircictfrnmaliiftt on tyfinttitf 
by Jah n 2- St/fi *h 

JftOUISH O-PWAMtNT 



237 



An ftOUJVOe m e n t RotTW* 



:■.-. ivn.i 



REASONABLE 

^Brigkt Merckarit 



Jtf PdrU 



VA Lll 



TJEFEND HONOR 

Popular Leaclerskip 



24 H^iM 



FIRST GONVENTION 

Established Nationality 



^8 IViinl 



UA Si 



REGAIN COVETED PRIZES 

Satisfactory Declarations Made 



sa 



isk Hats 

from raris 

iHEfit ka ttara imported by 
tkLs company dLtiwit nam trus 
Lead i-ng Icimr k rluskj na v 1 1 1 u L 
katfe Uron conceded tk# most 
exclusive of all foiXitqri goocU 

EHPTEEM DOLLARS TO 
SIXTY TOLLAftS 

TMAKLEN <tr 60. 

T?utlnerfoLx{ BouI*?hVi.itI 









Ghawetttn Lia •Gomplflt* font 




AB r B(SD l DEF<3 




H IJ KI.M'M NTs' 




OP?QR f RSTU 




WW^XYZD- 




$1234567890 




a b c (1 e f T t) k L j It 




[ m n o p q r 8 t u ^ 


4 


tfxyifffi.ftffl.ffl 




fa fc fe ft fix rig cy t/ 




<>*r«.™ 113 ry ty mi »«* rw 







]i Pdifil 



31 A #1 



ELEGANT MER6HAND15E 

Business promoters develop Lrig 
experimental suburban kamlet 



li Print 



.'.'A :;.. 



M EI .0 SE6RET 60NTF.RENGE 

Negotiations quuikLy clLscoixtLn.iuffl 
»otwHtk*tandi,Ti£j pacify **^9 action* 

HFdJk 2ft A Son 

PROPOSE DSVEDDPWENt FUND 

M^^jtVirtcrt J u5u^ building sup^euxterxl^Ttt 
dlsirttuitf* ftumraftu qrotuiUtt* anwnir 
diluent Employe*** for efRcLent bg^-ijcgb 

gftfa* 2JA E4a, 

Bft5 GOLLEQI!£ RESUME: i ACTIVITIES 
Studewh knjt^niixg (rack tocLawroomi from. 

of fwiiag promoted bafeitt comintrtcLn^ torm* 



i Point 3? A !*■ 

MODtPT TLANS FOR APAftTMF.HT H0U6C 

foe m.JHufLi^iiM* j!m-. .^..i^ii^Li.^.* ^oku^ ill* 
pfMiu^tfcDM. di Lang* rii«fttv i«f rt# **F#at*l ritenblg 



223 



A MtOLLftcenusn £ l£alic 



■ 1 

(•jfiamcijBrx in hump tutu Fvi it 


AB<B6D<Dnrg 


HIJKLM'HN'N 


OP'PQR'RSTU 


WWW X Y Z V 


$123 45 678 90 


a L c d <s f f$ k ijk 


i tn it o p q r s t a 


u> * ys ff a ■ a m m 


fa fs fo f? fvt, tyg try ty 

_' * ■ . If 


■ $ » J * f 

Oinmi ftp ^y£y-»t w*i* Mr 

■ Mm Mi 9 P«IH k*MI 



* t k <*nt 



• a : :• 



_ . 



I J Hunt a: A «l* 

fal !LROA D EXCURSIONS 

JhriQntjs ctppr&ciaied spientlid 
train service ctnd amusements 

.L'J-H.r-- 22A Up 

"PRINTERS DESIRE INGOME 
Handsome fyp& laces <ice business 
creators which h&Ip muittpfy icude 

ICINrfat 23A *?■ 

IMPRESSING NOTED TEA&I/Ek 

Reniem&er to cAoost? your /ritmds £ery 
tftaiujAfwIy and ittis&fy- VYtc m<*rt «?A# 

befietxK in ncittty is nof to 6<? tatfteef 

- r.-r? asA »i 

DHGREASHD P&UVTftf$ EXPENSES 

Iil*fltcitob£jr%omuiirim r/itrudvi; tttaff midur 

/rjj</f i>/f*Fi //a* ij[ /otitic pant ?*i^ OT/frjprrnr/i^j 

* Pdirtl «A Sfii 

fifAE COMPOSITION A SYD PERSON* UTY 

Jlfijny .-jhTrwf An/fan /yj# (/imr a^3i.J'rt*n-f 4*ttli£i# ^>/~ 

w n h uyrwd-'V pn^oiM /iffy, jurt or ^chorf raytr &fr*n 

&*t* £*ftiu«4 */ ufuiE tract life dupftaf- Pmfwnuizly 

hfr* ai*Kpnuti,-*i fdactyipayt flit iorytt rfii*'rf*!*dj 



MEQAPHONE 

Directing Ma vck 



UU Paint 



7A 13i 



FINE GLOTHINg 

Scitisfcictoty 7\cticle 



24 l a mrtr 



PA LM 



IMPROVED FO! .DF.R 

Delightful Requirement 



:st*uirn 



WONDERFUL SPECIMENS 

Infc&v&stiruy Aquarium Display 



-■- ;■•■—■ 



i 



rwf* 



i VLcdliricffciend 

io tk* annual *xhi&ii a/ 

Spump and Summer 



9 



owns 



Our xnniii mum* ptrrm it 

*Menday n Tuesday^ i \PBditt?sd&y 



afiaa 



Anno un.cem.eiat :Ro man and Italic 



4 



':(f c Wkere tke Eye Gan/Rest fwif 
T I ic iv L Decora te 



£x &■&{:£ fa-CM-i CS.H, Article by E. dirtzn. JB. ^CfliAepn, ^>H-i/tgAc?*i in 
The Pacific Pcintar and Ptxhlish&c 

of tke important elements in typograpky 
tkrougkout its entire kistory kas been and. is tke 
use of ornament. It Is in tkis pkase of printing tkat 
tke individuality ? tke judgment and tke art of tke 
typograpkicaL designer is most apparent, simply 
because it is ckiefly in tke decoration tkat ke finds 
opportunity to be different^ to rind vent for kis imag- 
ination and expression tor kis love ox tke beautiful, 

f\N autkor breaking into print likes to send kis 
tkougkt into tke world in an appropriate make- up, 
Tkercfore, ke always ckooses tke best printer tkat 
ke can afford to pay. He knows tkat to succeed ke 
must be read, and. witk tke great mass of literature 
witk wkick ke must compete, it is necessary tkat 
ke skall attract tke eye and kold tke attention. 

: kas said:"Wkere tke eye can rest, tkere 
decorate. It kas also been, said tkat tke object or 
decoration is beauty and not expression or ideas, 
but decoration can express ideas to tke intelligent 
layman, Tke type page is tke basis and background 
upon wkick we must build in planning our decora- 
tive design and tke karmony and beauty of tke type 
must always be an element in any decorative sckeme. 



HAFTEL pPNAUenT .V WO 4AF7EL BORDER 



240 





*-i*. 








T 


























% 










♦ 


































• 


•4* 








A 

*; * 
















-r 














♦ 


'•■>;•*-* ' 


■>■ 




. 





















. 




1 








- 








. . k ,v. 


- 






| N. B.-Annourtcemerit j 
| Roman and Italic, two | 
| exceptional type races | 

drawn witk tke ckarm | 
| or fine kand lettering, [ 
| are suitable for many | 
1 semi-rormal as We LI as | 
| praetieal commercial j 

purposes. Add a touck 
| or beauty to your work | 

pAfl*Gn*PH set in ^ p^i*iT annijuncewcwt noM^ff ^e italic curtiTi hi brtte**Wrt 






« '.' » 


». • 


9 ' '■ <■> 


T 


1 


♦ -'■ ■ » 

•** 


^ 
♦ 


it * 


jfe 


-r 





X 




■■•'!'»- 






* 1 + 






•f- 


* :♦ 








































£ 












































-4- 


%'►-♦ 






























'•tV*^ 






* .■_:■♦ 






♦ 



•^Sfc" 












'A? 






A 



ruio uncGmen 



tR 



omaa ant 



ilia I 



ic 



ORNAMENT ADDS GHARM 



ORNAMEHTA TIQN does add life to an 
uninte resting page and is absolutely 
essential to period printing. The writer f^as 
kept this principle in mind: Jo use ornament 
where the eye can rest, setting the work in 
as few sizes and kinds of type as possible 3 set- 
tling it compactly and simply. ^ Wo different 
kinds of ornaments should not be used in t/ve 
same work. Poor or commonplace decoration 
should never be used to cooerup fine paper; the 
paper of read quality is a decoration in itself 
The simple ornament is the best [Leaf design 
and florets offer a Wide range.] Shape should 
also be taken into consideration. Position is 
of vital imp o r tance. In a sma 11 adve riis e tn en i 
that appears at the top of a crowded page, an 
ornament may be placed at the bottom with- 
out sacrificing symmetry ? while the same 
ornament^ placed in the same position in a 
page by itself Would seem out of place, A 
page of ragged type lines looks Well with a 
border, as the border offers some relief to 
the eye, serving as a mediator between the 
type and the margins of the paper. A conr.- 
paci page of type with eoen lines does not 
need a border, being framed by the margins. 



Develop utreth 



gni 



PROGRESSIVE MEN IMPROVING 
REASONING EQUIPMENT 



Altkc 



jfe 



Louga men aue otten 
accused of not observing 
tlaeir own weaknesses ? yet 
but a \?ery few know tkeiu 
own strengtla. It is in men 
as in so lis ? wkece tkere is 
sometimes a rick s?ein or 
gold wkick tke possessor 
knows not o£ We deceive 
ourselves if we fancy that 
only Weakness needs sap- 
port, ateength needs it tar 
more, A straw or a featker 1 
is abLe to sustain itself for 
a oevy long time in tke air 



BY EDWIN E^I^BHCRN h\'THF. PAGIHG PRINTER 



?"irmouiaceiTLeixt Roman and Italic 
are two faces tkat provide tke typo- 
cjcapkic worker witk possibilities for 
using various schemes of decoration 



v§wm^ 



242 



A^nouri.cem.erLt Roman and Italic 



S6IEN6E 0FDE60RATI0N 



i ersonal Iritegrii 

A MOST DESIRABLE ATTRIBUTE 
IN OUR ©HARA6TER 

loiDecu'ig ahoVe rear, out- 
ivessed With honor and 
courage^ meeting all the 
assaults of circumstance 
With the nvm stuet'inth or 
vujhtj stands integrity. It 
is the expression or man s 
will to give his utmost to 
his ideals and determina- 
tion to advance. Integrity 
creates conndence in the 
possessor and in all who 
come in contact With him 
and stimulates c/roWth of 
character in individuals 



Ike Decorative Material designed 
and n lanufac i need by tke A n wcican 
Type Foand.ers (Sompany embodies 
all the charms of grace an.d beauty 



THE science of decoration as applied to 
typograpky offers many pitfalls .The mind. 
of the average printer who takes up the study 
of decoration, is apt to be lured toward the 
grotesque or tke extreme, Overdeco ration is a, 
typographical sin. The ornamental features 
are used merely to carry tke interest and 
beautify, not to provide a medium for tke 
f teak i$ k and fantastic Tke message skould 
carry tke o moment— not the reverse. Fire- 
works and circus stunts are, of course ? per m is - 
stole when we wish to scream a message, \But 
tke work of typographical quality skould- be 
subdued in all its tones ? depending upon the 
laarmony of all its elements rather than upon 
tke extreme expression of any one. 

The border ? the initial. the paper, the color 7 
tke white space ? tke type ? tke dimensions of the 
type paneL tke rules, even the style of para- 
graphing— all these and a number of other 
important elements figure in the decorating 
of tke printed workThe student will consider 
ail these, He has at his command a wealth of 
works of tke masters of decoration to study; 
tke great printers of all time have been artists 
in tke use of printers' decorative mater iaL. 






















BY EDWIN E. QR-ABfiQRN IN THE RAGlFffi PRINTER 



243 



MAfTtL BOHDEP HaULL OKM'KlMl. 







fkis beautiful design Will 
gioepvintevs stilla,nothev 
business getting type race 
With unusual possibilities 
for producing highgvaole 
typography. Note thenill 
face^ drawn Withdelicacy 
ye t firmness or line; see its 
da intyspec ial chavac tevs 
thatwillsuggestlettevuy 
by hand. Announcement 
Roman and Italic appeal 
to exacting artistic tastes 
and will prove pvontable 



Pf-fUCftiPH STT IN 30 PV-Kl ANNOU:vtLX;£Mt :T:_f: l\p ROHAN ^AFTEL JOEQrq 



^^|gi§ 



Announcement Ionian and Italic 






VISI07V 

T IS not enaticfk thai 
the copy 6<3 correct: it 
slum Id he subjected to 
the judgment or one 
who can Visualize the 
hkfhev possibilities of 
type* paper and ink in 
advertising 





Skilled 
< VPo vk mans fa ip 

to the 

7\atnrat Beaxity 

of the 

Finest ^Pelts 

and the 

AnsiOer is 

Waltrriari 
Fb TC RS 

Bttadztfay V 1 Park Stf&ei 

Kansas Gify 



WOOD IDEAS are expensive, and one 
wko kas tkem is ev?er in demand; but 
tke man wko kas ideas and knows 
now adequately to express tkem is 
rarer still and ke need ne^er want 




-R/T-l OlIf^Wi'iTS 



245 



Light Lit ho 



SiFL.Int 



A -i 



R IX K 

Bright 



KlFninl 



; \ ■ .. 



DIMES 
Spirited 



t4 Fotm 



5 A ID* 



ENGINE 

Impudent 

■- y:.i> * &A lfifc 

MOMI^XTS 
Conjunction 

Nfotnt II A £S *. 

REMOUNTED 
Mayors Praised 

HEMISPHKHRH 

KHn fnn-cri PVanio 

LO Point IU Ki 

SPLENDID FORM 
Honors \1 ytlinloiiisl 

B Point ISA S&t 

Kimifts IHVTEEMXNED 
ISi-iili-H- Shhij':Jl« l^liolo^i-niih 

•i Point No. i 30 A 30i 

H l*R i KQ T I XI K I- RAG If AM: I\ 

It fci ■ -. - >iNlk£i It Nil lI 'I' tl F IT Knu-r-iM-t-n 

d Point No, 5 23 A «a 

iu:,iitifi:i. ^■[■vruv hck^hk 





Cl 


■ m r-wr ttlfl 


ill Ck 


T|Ht>lvl 


* Fcm( 




A 


B 


C 


D 


E 


F 


G 


H 


I 


J 


K 


L 


M 


X 


O 


P 


Q 


R 


S 


T 


r 


V 


w 


X 


Y 


Z 


& 


$ 


1 2 


3 


1 


5 


$ 7 $ 


i 9 





a 


b r. 


ri 


e f 


£ 


h i 


J k 1 


in 


li 


o p 


q 


r s 


t 


u v 


w 


x s 


' z 






* 4 


— 


■ 


, f 


■ 







S,. 12 and « Point rArrinl in nLuvk trnty at Fvundry 











Cakd Light Litho 

1/ E-a -i-«r No. 1 Li A 

SINGER REPORTS 

]H Point No. 3 UiA 




CIIILOKKN KEIUKKI) 

L2PtffttNo,2 17 A 

HEROIC MAIDS RETURN 

12 Point Kq. 3 M A 

KAItNKST SEARCH CONTTNUKl) 




6 H,.im Pf*. -i PI A 
JHM.I> FlSHIHLMHN 
H\\nS(PMK HOMK 

« Farm No., ■; ■ i i 
LHORMIOUH tt.lllEHKft 
KXt-ltlUK WISH 1^1 ft US 

tf Point NO. £ '\ 

ithCL-HXIf XRW M-KHBn-tttt 

■■ Punl Mi?. 1 fcOA 

"!■«! i-r. m K ■l*^ - " 1 MM H h li 1 ■-■ L'H III 


a ti c; i> 
F <i B I J 

I. M N (> 
OUST 
V \V X Y 

& s i •> :i 

5 fi 7 S 9 
. . ■ * » t ! * 


i 

E 
R 

I* 
U 
Z 

4 







SMS 







(loitlifllSUMl KKlio 



- FuLnl 



1A ■?* 



HOUGHS 

Kulogislic 



SOPfclnc 



NOSTRUM 

Strong Child 



a I-mhi 



6 A 131 



MERINGUES 

Hohito Episode 



Lb f...inr 



10A »■ 



HUNTING HEAR 

Subdues Klqihauis 

M Point UA H* 

DESIGN MONOGRAM 

Kings Rewarded Knlglil 

n total 1? a 3** 

L> la Hi in KI> MAGICIAN 

IliitiT(;uns Critical Audit 1 iui» 

iGPolm IB A iKi* 

luiNon heiiok; mahingii 

Krli^hl Htuitaiil L inpir^l (jmiies 

iPi*int 33 A il* 

«H MANN l)l(IYIPij) ALTUMOIMI.E 

( uJUpirlri I 'Ins :il ii'Ji JEr Tnrr f run in (^ It.'irL 

• Ptolnr. ft A 4H4 

JIKKOVHK HAtiNJFIChNTfiKGKK RHL1C 

Mnrlv*- H!I' , ^iEIi^ f-\Cf plt»krtily trntt ^prtilnrcm 

af ■ h t \*u f -ir-lf «n*m Hpip 1+, r> J HvidM frftifl ■ rd 





I \t:i¥!\rif-r±in ("iirnplH* Fflnl 




A 


n C D E F G II 


1 


J 


K L M N V ii 


K 


1 S 


T II V W X Y Z & 


S 


1 


2 3 4 5 (> 7 S Jl 





"1 


b c d e f £ h i ] 


b 



I ill ii IP p q r s I u v 
w x y z * , - 



• * * 



Hjl, en and 72 Poini ^niM in ntoo-k inly *i Foundry 







-. 




J — 


L 

AN INVITATION 

■ k rarJiakly ri i-r n il nil h mm 

Kxhilulion of 
Greek Curios 

Uaviil M, HoltOB 

ArrkaH.n^Ltl 
Mr. II>*Ie>->H SlJI^ J"hl 

rf-lnfiiird ■Cl-t^- .ciur 
■■riii -* -I rhlr-laivt: 
rrtrjrcli wcrk rind 
Ins l.ir.j- f-u-ll-rf iJrttl 
4i1 Eirj-f k. rnriii-t Iijik 
lif-'H diik|l n I ' H If Ml 

drain Ai< Mo*«un 
J-I*ud*> Kt*ih.n Bl 04t«VtrEftatl( 

Si-x 1<! iii pr n-'rlv-cfc 






h 


r 











M7 



Lil lin Unman 



7JfcVs.il 



SA Id 



Red 



ft Prim 



Kilo 



421 Print 



3A 14 



Deify 



JA Ci 



Rrigmlc 



"71 



i.\ - . 




Itfpitomist 

Vfrn &A Hi 

Sulky Child 

IB Feint 8A ■<■ 

Hroiiijlil MimLiI 



:: FV..II-.' 



11 ratal ha no. 

Fuifnriiiril Knight 

12 Print ISA »• 

Displaying firm I Skill 

w Print UA tt* 

5 1 j i ii !■ ic* r* Fl 1 1 J 1 1 1 J 1 1 ii 1 1 1 it e I 

I J-< i- ISA M* 

RKSTKU BKFOftK BTBZflXfG 

ItfHVf II a vt* 1 1 f m 31in'i-lif-il tlftm*- 



fi Point 



Jif A ;im A 



KnlEnmiantlc Onw-il Aiiiihuk-ilFil iNprr-fh 



First National 
Hank ofDfhois 

ID I ' llll I K, M A H HA C 1 1 I " H KTTS 



Italiifl a brirf iwfvw 
of i lie inlv p ilj rati r*i of 

IpIii-i-liil; vipur nrniir) 
<,. Mil I lh<f I II fur si II Mil 

1n"ii luiiik in cliin-fraji-l 

•h ww* i 1^ ii *w Mi mi ii kii r ! 



OFFICERS 

Jinrai D.llali . . FjaiI i>nt 

Ad*HI Hoyt . Ylt#*]*r*.iJ*.it 





ChftfAct*-r(» in Complete Foo< 




A 


ii < i) j: i (> ii 


1 


J 


K I, M N O 1» Q 


R 


5 


T l T V W X Y Y. Hi 


$ 


1 


2 ;? i x 8 7 & n 


I 
1) 


ii 


h c il *■ f ti Ii ; .J 


k 


1 


iii ii o p « r s t u 


V 


w 


s 7 ie « t • i i 1 


•> 

* 



2ti 



Utlio ItmiiMii 



KOKKHTG. HdNTKK & SON 

( hOiiiiiiissiiMi M^rc limits 

l.:<.»Jt\'KI<: HHIHTII A.XIJ l[( l»KI^ KTHICKTH 
K A > MA s CITY, m < K 



llur ■■ % ■-. 

Your Or^+r >'**. 



|i.«. 



Sold i» 



T*rm-i H*< *--«»K 



Mniri V--..-I 



I tulwrt Ci. Hunter & Son 



( nr 



I -n.^jl. .,..,1 



HftRfflP CICVi M*x 



5 



frohg .Morons Company of John Mown 

lm*i lliis fhiy hiH'ii mlniMl^d us imrtm^r in 
this cuiNiiuiiy. Hi* will ,suiM , * , t , i] i he 1h(f 
Mr* R» M. Sluir|)e lift secret iiry-i ri*ji**tirer 

Strong Motors Company 

JAIHtH IffBADK, Hr^ldimf 



Mrifth.V. lir-M 



sj& 



Hold l.i.lio 



24P^nt 



*,-\ 8* 



H11>IX«M 

IHttpiilcli 
lo*»i eliild 



KMfiHTN 
It ci nihil i**< k 

fomUyiiiiit 

u P4ni :-A :■ ■. 

IXSriSAMK 
Tjoesil 1itiiikiii|$ 
^MridililiNliiiif k iit 





I'linrMf'l^i'k En f "iimfil-r-lt* Ki>m 




A 


ie * ii i: i a li i 


.1 


K 


r M X O I* 1> It 


s 


T 


i' v w x v y: a 


s 


1 


2 3 4 S T S 9 





« 


It t*. il <' 1 i5 I' ■ i k 


1 


m 


■ 1 O |> «| V M. 1 II 


V 




jtyst-.-'js! 


m 

1 



1! Prim II A 22 it 

KIUI 1HIM 
visitor* fliiit^fl 

MtVwr.i it A Sb 

IIIKTKIOXIC 

I ill JL; I I** I I cl II k*-H 

tiriiVuri eoiic^i*! 

P-dPli aniri in itort; vfilr at Ftanwfir 



BFoliH llASl 

i>i-:Hiiix mil im.i 

>1 ^rlm niru L ft^niiiM 
NIllillliiH iiu-vd pin n 

fen* iliivul Ftlni «*I I! j-c- 



fiFdni ISA 39a 

am"! ion I'K Ji ui:s 

li f i k Ml I- ll kl *■ II I E II jI ill I [J 1 111 

punrrrH *■ -5 a"*-*l I«-jp-iIiiiiI 
itiHfi f^rrnnirdrMuiilfa 



K(mimk]ily WITH 
•I- K- > I c-i + i if 1 I h A- Simi^i 

N I v+ vii MK 

In mtw ■.-< ■ vii ■■■.■■.-< I iteI «riili IIihm 4»p||hiiij.ii I i ijji. i* u-il 

V* ■■ ii*i" I Niiri 1 hi** t. vital r ioi L >'ii L 'ki L i L ill tin- AuhmihiM Ii- ImiIiihI rji 

ilH. hJil^u >■ Jlii*/*^*' r will In- ill ini-kl i iilnl^li- ^ ciliir i l-k 

itrnirnl If Im i»r*fvliii iIil 1 n-v rv~ I r cr- In 

fhll-P- *»:il''i- »i- r «i-riu.-nr 

Knirkfrliiiokt'r 111* i ltKji.il 
»AIIH"r IOVIH 



-„'■■ 



CARD I.ITHO 



*i Print N*,? 



*A 



HOMES 



24 Pobit N*. 1 




7A 




r w "%Ti 


r^ 1 




1 1 iV 




IV nrnl ^e>.? 




AX 



BRONZED 

I* Point Kn. I MA 

INCLUSIVE 

L4 Point II A 

KXKCUTION 



KPtlillP** HA 

UNCONSCIOUS 

llf*ftit*fo,4 ISA 

REQUIRED BONO 

l2Pfilni NVa ISA 

SOBLK DEPOSITOR 
PIlUMIXKNT filRI.K 

IIp*fatF*.J t*A 

MCi: IMPHOVKMKNT 
SOLICITOUS MOV I Nt; 

!M Vnint fefa ' ■ \ 

RECEIVE MOIDEL DESIG34 
HX 11 1 MTU 115 NUMEROUS 

iHiftihbi j *ja 

ft ECU HK l^hLJhA^H T[lMlK*Jl 
THRONG GONVHNTIOH PLACE 

fiFDfincNa.3 23 A 

KI'HttflKII'TlC^N AJCfC HKCIKIVKII 
l'HMMI>h>l LHEH.K IM.MMTH^V 



ftPDinlhliiL.2 



2* ,T| 






F Point Na. 1 



WA 





CIIARACrSK* IP COMl'LETK MM*T 




A 


It C I> E 


F 


(j ii 


I 


J 

s 


K L 51 N 


O 


P U 


1! 


T U V W 


X 


Y Z 


& 


• 


I i» ;* i r> 


6 7 8 9 







. , ■ * * 


t 

» * 







MaKCIIRRTKR HUNTING CLUB 
*«*:TllAllFT^;# 

LECTURE 

MOAIMi ricnruK 
EXHIBITION 

IN THE MEW MASUNIC HALL 

THl?MSDAY KVOI^fi 
MAUI II 41. I!TJ ] 



MDLaRCBIBaLIj SHEItHAN OP 
VA?JC«MVEB WILL DELlVFlt A 
.SIM MIT TA F.K IIV Til i Iil"iM.KJl 

tiKAirriF.s np the ca^ahjan 

K I W K 1 ELH< 1 L I, i; PITH ATI 7i U Til K 
SfAMR lit ?IMA>h UP T1IK 

MOVING picrctiK 



KttlN<i ALL YOl It riUHM>S 



M> AMM ISsM>\ MfAIMiK 






•2»} 



Scot cli Roman 



a f yi in 



JA 6a. 



MENDS 

Dispatch 



::ii k-'m.i 



4A Ta 



BURNISH 

Sturdy Band 



ChAimetcr* in Complete font 


A 


B 


C 


D 


E 


F 


G 


II 


I 


J 


K 


I, 


M 


N 


() 


r 


Q 


R 


S 


T 


U 


V 


W 


X 


Y 


/ 


& 


$ 


1 *2 


3 



*> |"mnt 



ENDANGER 

Great agitation 
caused by news 



4 5 6 7 8 

a b c (I e f g h 
ijklmnop 
q r s t u v w 



x v z . , 



I i 



Tin- fHi|tiv.icij- iliarriK-'tar* *.!¥ furrtiftlml 

wilh all fririLH fruin 4 Poinl L'j 

£l P^int inclutiv* 

flMi fl Hi ffl 



.1 = ■■ i -l 



*A 11* H Point 



11, tW and 72 CoinL craintd in link mil? at Foundry 

J3A .-.„ 



RECEIVE 

Hasten plan 
to construct 
giant bridge 



DESIRED nuroSK ACHIEVED 
Modern devices and inventions are very 
prominent features of the ingenuity and 

ilu- riiLTi.ri'tir<h'\r[(i| l niri]t ut'lmm:mi1 v 



IB PoirH 



»A 18i 



BELONGING 

Scientist effects 
great changes in 
present method 



lifotnl 15 A 301 

(IT IDE HUNTER 
Numerous sportsmen 
tnke ml vuntiige of the 
remain! n jj d ft? r season 

i i' PiDlnjE ]9A aS jl 

EJKALTJ1Y CUILDilKN 
Kl*fnry liftstrti^e oatdoora 
And siiffieieTiL sleep nre fine 
l?ui Ide rs of ex eHlen t li efl ] I h 

^2 



BFoial 21 A II a 

I NCR K A SI : D N i; W T R A DE 
Severs fc m^n-hantshnw fnunrf 
it highly profitable to nr^nLai: 
jiiih.I jl^t- sritrrni^ C4OT|M%09 rW 

mare busimr&fiJiMl njiktl profit 



COSSTRLXT MANY SOT MHKGS 

\.Ui'i3i.il ■'1.iCi-,1:I-h |-Nnn|iiN'il iieilNt 
mpf-rviaifui jif ivlialrti?- ni#-n ihraw ft 

1-irEC iHi'k-^^ (LurhkE i he pfi+L vwr 
in ?lhrinjfflberoftjullftkHK*r«t«l 



Scotch Roman Italic 





• 


Oharoctert in 


Complete Fob 


t 


A 


B C 


D E 


F 1 


G 


H I 


J K 


L 


MAO 


P Q 


H 


S 


T U 


V W 


*rL 


y z h 


$ / 2 


3 


4 


5 6 


7 8 9 





a 


bed 


e f g 


h 


i j k I 


m ?i o 


V 


Q 


r s t 


U V w 


X 


y 


z ff ji fi ffi ffi 


• 




■ * ! 


? 


i 1 



MUSIC 

Complete 



m Point 



1A Sa 



ENDING 

Grand Day 



30 Point 



f- A 8a 



It Point carried in stock only at Foundry 



KEYNOTE 

Inventor gives 
world surprise 



U Point 



12 A ^a 



?,\ I i ii n L 



hA 10 a 



MOTION PICTURE HOUSES 

Draw plans for places to be opened in 

hea7*tofthi$dt % if. Several [foreign stars 
will have the leading roles next season 



8 Point 22 A -12 a 

SOUNDLESS PROSPECTS 

tyrtftrttt aytporf unifies prfisttttf 
ihemttelve* to iwuestofs who have 
sufficient capital. Many tutlze.nn 
migrating to •tmexplwvtl tftji/Mtf 



G Point 23 A 4S a 

CONNECTICUT IS BEA UTJFUL 
Mountains and small takes where 
*port ttnd Reentry apppa I to at I a re 
only o pott f*f nature r a mft to thU 
vxmdtrful wefton o/JV>w Kn gland 



12 Point ISA 32a 

STOPRISIIIXG 

( f arele8A drivers given 
plenty ofivarnijt^ ®& d 
mtisi take consequence 

lOPoEAl 2JA *» n 

FIRM HAS PROSPECTS 
Nfrmtfhvtvrers of Mew article 
art' making giant strides Tstth 
a jF&tt ranee qfmani/ ftig orders 

253 



BIGGER 

City wishes 
to purchase 

large truck 



18 Point 



9 A Yon 



CONSIDER 

Improve great 
railway routes 
across country 



Scotch Roman and Italic 

+ 



To-day! 



So here hath Ween dawning 

Another blue day, 
Think w[H thou let it 

Slip useless ;iway? 
Out of eternity 

Tliis new day Is horn ; 
Into eternity 

At night will return* 
Behold it aforetime 

No eye ever did ; 
So soon it forever 

From all eyes is hid* 

— ' artyU 




KD; F «S i-LUSTJtftlOK 



AROUND THE 
GLOBE 

By the newly equipped 
liner Empress Helfxe 
of the European service 

Sailintr from New York t on February 
ninth, the route taken is through ike 
Panama Canal to San Francisco, then 
to Hawaii, three weeks in Japan and 
China* the Philippines, Java, Burma 
Twenty Days in Inbia and Ceylon, 
Egypt, Greece, Naples, Havre, ^/chw 
days in Paris ^ Southampton, six days 
in London before sailing homewards 

Wri te for ' i ■ r, t } .. U r r It me- rarjr 

BURTON LINK TOURS 

Neptune Build ing, New York 




Attractive Type 
Composition 



TIME skilled craftsman is 
able to take the message 
of one man and embody it in 
type symbols which may be 
read by many, imparting to 
it the value of intri nsic worth 

These symbols or types hum many of the 
human characteristics: hotly v face, depth , 
shoulders * individualities; they also come 
hi families. The romuajhees are the mule 
members and the italic letters may he said to 
represent the fair sex. The lineage r too , of ' 
these type families is almost as interesting 
as that t$f humans. It reflects their origin) 
perioils and purposes* The famous Casion 
originated in England oner three Centura's 
ago ,- th e eminent Ch ell en ham. family and the 
| aristocralie Gnwlys are modern examples 

The expert typographer knows all 
the type tkmil.es with tin intimacy 
derived from intensive study, and 
understands layouts and the idea 
of design ; he can visualise the part 
type plays in the schema He also 
appreciates the relation of proper 
margins, cuts, captions and text, 
and can aptly interpret the ideas of 
customers. He gives attention Lo 
the hundred and one little details 
pertaining to his chosen vocation 



Y&cATtoNAt e*aeo 



tXTKACT FROM AN AJJUIU^ GIVEN UK FOSE 

TIIK OtnrVXMTroS OF MKTKOFUMTAX 

1'HIMING CRAFTSMEN 



254 



Scotch Roman and Italic 




z^iGi )( )D reputation can be 
made by playing the game 
fairly : by giving the worth 
of a dollar for a dollar; by a 
cheerful cooperation under 
very trying conditions; by 
carrying on in the face of 
difficulties; by doing one's 
best and sitting tight; and 
by being resolute enough 
to own up to your mistakes 




deil* Ki»nniA fenfineH 



SIXTY THOUSAND WAS THE 
EDITION ON THIS CATALOG. 
EVERY FORM WAS PRINTED 
FROM TYPE * NOTHING WAS 
ELECTROTYPED * THE TYPE 
APPEARANCE ON THE LAST 
IMPRESSION HAD TO COR- 
RESPOND WITH THE FIRST 
IMPRESSION IN EVERY WAY 



255 



Drew Series 



4 A 5n 



Rights 



36 point 



Neolo£ist 



r> A lit s 



Hydropical 



24 Point 



SA 11a 



DIM STORE 

Klegant Show 



IS Point 



yA gOa 



GUARD HOME 

Proposing Cruises 

U Point ISA 26a 

FRENCH PICTURE 

Remarkable Paintings 

12 Point !0A 32a 

BEAUTIFUL GROUNDS 

Glorious Mountain Scenery 

10 Point IT A 36 « 

PERFECT BAKING HOME 

Larger Sanitary Compartments 

s Point aa A 42 » 

SUCCESSFUL BUSINESS WOMAN 

Displaying Remarkable Banking Abilily 

6 Point Hi A &■ 

STEREOPTICON PICTURE DESIGNS 

Municipality KrW> arJcd Brazilian Diplomat 



Characters in Complete J: s »ni 




ABCDEFGHI 


J 


K L M N O P Q R 


S 


T U V W X Y Z & 


$ 


1234 5 6789 





akcdefghijklm 


n 


opqrstuvwxy 


z 


CX *7L * ^ " ■ | ■ * 






HAT ornament mual occupy 
a position subordinate to that 
of utility is a cardinal priori pie of 
decoration as applied to printing. 
Clearness is important and ought 
not to be sacrificed. When by its 
exuberance ornament interferes 
with readability of the matter it is 
misplaced and vulgar. Our "work 
is always of the highest standard 

ANHORNE 

Pri citing *yi Qualify 

BOSTON 



*DHM LlAWnUTOW 



2m 



D 



few oenes 






THE SMART SHOP FOR WOMEN 

+ : ■*• 

HENDERSON 

Perfumer 




Charm In | Perfumes 

thar are inimitably ^apfivafiiiK Ln 

their natural frjfjranc** 

1325 LEICESTER STREET 
NEW YORK 



IMPORTER OF FRENCH SACHETS 

+—r- t— r— r— i — r— ; — I — i — ; — r^ 



r t , + t,t t t t t\ t I r t T, t "t'.t.tJ 
11 r . rjj : t_,.t t T » t *_J- t t + j' t , *i|j 






"7 T T T T F f f "5- f 

fTTTTTTTTTTttttt 

* ^ T mi mi iiJw r T ^ T — - -* * 'I 

JHE DrEWvSeRIKS gives 
tke printer a type face 
that embodies sterling 
qualities. Its legibility 
and refinement make it an ideal 
letter to use when exclusiveness 
is being sought. Dainty and airy 
in appearance, it approximates 
very closely the hand -lettering 
of the be^t artists. Typographers 
recognize in the Drewa valuable 
aid toward better printing. It is 
specially suitable for high-grade 
advertising agency composition 



American Type Founders 
Company 




XHERE are few gifts that will afford the children greater 
pleasure than appropriate hooks* Here you will always 
find an unusually fine assortment of the newest 
and most popular hooks for children of all ages 

Colonial Bookshop 



'♦♦+Mt t +Vt + + t +V+ + + + + + + t tVtVtV 






A.MFPICAA1 HDRmW 



ftOTERE II UjlT*#tt*M 




Cnst Oil Art Liuf 



HUMID 

Chareed 



Sterling Series 

IS Point HA 28 a 

COMPETING 

Fine shipments 
increased trade 
for new market 



42 Point 



«A 11a 



ENDING 

Scriptural 



36 Point 



6 A Ua 



MINUTES 

Requisition 
fought boys 



;" i'oint 



NEIGHBOR 

Distinguished 
player resting 



21 Point 



9A 17a 



INDULGENCE 

Spring catalogue 
displaying styles 



INDISPENSABLE 

Thoughtful authors 
thank librarians for 
enthusiastic service 



12 Point 



22A 4ta 



SOUND REASONS 
Conservative method 
adopted unanimously 

by thoughtful artisans 



10 Point U& J8a 

COMBINE TRADE 
Office receiving large 
orders from southern 
customers- Combined 
action though l help lid 
sti m otan t for 1 nd u s try 



e Point a* a sa« 

PUBLIC INTERVIEW 

Several iinpnrkifit notes 
and resolulfuiik recently 
criticised. Qrdimmru in 
alleviate aviation abuses 
given careful discussion 



S Point 28 A 6&a 

RECOliMHXi; IJiADER 
Dinner couvttrid Lion Is often 
trivial nrerl nArafu) bbwrven 
who adroitly croato amujJtLg 
legends of unimportant (note 
u jiu u I ly mn k < * r ] rwi k i mjI gi i list* 







Character in. Complete Font 




A B C D E F G 




HUKLMNO 




P Q R S T U V 




W X Y Z & $ l 2 




3 4567890 




abcdefghij 




klmnopqrs 




tuvwxyjsfffi 




fl ffi ffl .,-'':;! ? 


L 





Sterling ffiitrsive 



ls>ke 

c Redfem ^atch 



t^VFMY piece of work should 
lS) reflect some of the spirit of 
its maker— that spirit of crafts- 
mans hip which informer days 
exalted the masters of the trade 
g ui Ids, c F{edfe r n c lo)a tches fu 11 u 
reflect (his spirit and meet every 
n ecessa ru reu ui rem et 1 1 so fa r as 
craftsmanship, beauty rtnd real 
service are concerned 

SoM by the JUvodtng $Qw&hr$ 



Galder & \0acobsen 



g>kilmfelphia 



KOOtftN FLOURISH 





(Characters (n Compiete 'jfont 




^4 <b e <& s r? 


§ S( I 


3 


K 


£3*(9J©g>q<ilS 


% 


ii 


<V Id X <Y Z 


On <SS 


& 


$ 


12 5 4 5 6 


7 8 9 





a 


bcdBefghi 


j k I in 


n 


o 


pqrstuvw 


* y z ff fi 




fl ffi ffl ■ , - ' ' 


i 

itJy ordered 


• 


The followtufl Plain Op<'.&^ arc. fo 

and f \ufA*heti only when speci 


A 


B G D E F G H I 


J K L M 


A r 


OPQRSTUVW 


X Y Z & $ 


1 


2 34 5 67890. 


f * 
t ' 9 


/ ? 



36 IViInt 5 A t£s 



Chst on *AH £im* 



Plain Cap G A 



halyard 
Elopements 



30 Point fiA Nn 



Plain Can 8 A 



^Brigantine 
Spring c lo)alk 



24 Point 7 A 17 a 



PlahiCapSA 



Qualifications 
gigantic c Reape r 



1H I'mnt 10 A 2* a 



Plain Crii 14 A 



Acknowledgment 
tjebruary JY(agazine 

14 Point 16 A 40 a Plain Cap 20 A 

thoughtful (jhildren 
Repeat Splendid fflumbers 

IBPylnt 17 A 41 a Plain Cap 22 A 

f %$ashi ng to n ^i(o n um en t 
fjfamed Operatic Composition 

10 Point lit A 4Ka PlainCip24A 

%tnique^uletid« Gvremony 

Stfog J i ip r ©I 1 1 ^jFlo ra I ^Deco rut ions 

ff rest European &{ospital 

*T'uint 21 A 52 & Plain Cap 26 A 

t^Vfrtttrntist Qatlmmd Specimens 

Lpteasant r Iii*ngstknv ^Yearly *jFlnished 

^Winter 'Yachting c Rendezi.K*i*s. 

rtpwint 24 A ^a Plain Cap 27 A 

ttDescriblntf Qutttnt -9\'~iift<>inil <^Iui rosier is tie 



Sterling and Sterling Qursiue 



lyeal Qontentment with life consists, like 

THE DAY, NOT IN SINGLE FLASHES OF LIGHT. BUT IN 
ONE LONG, CONTINUOUS MILD SERENITY. THE MOST 
BEAUTIFUL PERIOD OF THE HEARTS EXISTENCE IS IN 
THIS CALM, EQUABLE LIGHT. NOW THE MIND ALONE 
CAN OBTAIN FOR US ALL THIS HEAVENLY 
CHEERFULNESS AND PEACE 



*?<. 



^>%i^>^^^>^^^^s^^>^^£l>^^2>^^ 



(Jleurde £is (Perfume 

*J J PARIS 

brings to you the fragrance of 
beautiful gardens blossoming with flowers 



Wew Odors 

£a tfipse ^fa cquei vi i not 

jasmin da Gorse 

£ilas ^lanc 



yL 



LVVAYS favored above all others by French ladies of fashion 
and by mosl Amerirams who visit Paris— the choice, now, of the 
ultra discerning in this country 



Maxime.Rinai.jd Company 

N< ■ w York Pb i tadelphiR Chicago 



F3^3SS^r3S3<JSS<^^S<>^s-<^^3<p^ 



.-.CI..IHU IGftOE^ AnTL&'Jfc DKh*MrNf MODERN J) iMcpc^rs 



260 











^/4nnouncewient 

c ?5ke attention of discerning printers 
and advertisers is called to 



he (Sterling Cjursive 



I ^An o riginal type design 
adapted to the prevailing vogue in 
typographic display 



Sisrkng Gur&tue is made in S^fine Sizes 

ranging from Six Cpoint to^fiirt^-slx {point and the font 

is augmented with ^lain (Bapit&h which are 

supplied only when specially ordered 



The Sterling Series 

Is a worthy companion to Sterling Cursive and also 
merits the most careful consideration 



5ffi8l3E.5iS.S*K 





■ MKHUftt *ORDEH 




£3? 










Harmony & Beauty |: 




Factors in Proper Display 



^Jyeautiful typography 
invariably has an individuality 
of its own that completely over- 
shadows the merest suggestion 
of mediocrity. $very ambitious 
printer should aim to impart to 
his product this indefinable but 
essentialquality, Allinterested 
in good typography will do well 
to study the work of craftsmen 
of recognized ability in order to 
become familiar with the basic 
art principles they apply, ^he 
knowledge and the inspiration 
that is unconsciously absorbed 
will afford a new outlook and a 
desire to produce finer printing 




The art of typography followed 
out to its full extent is one of the 
greatest of those arts that have 
reference only to the creations 
of the human mind* It does not 
consist only in the observation 
of hard and fast rule, or of fair 
proportion; it is, or ought to be* 
a science of feeling more than 
of rule; a ministry to the mind 
more than to the eye. Any good 
example of typography rouses 
a certain train of meditation in 
the mind, and convinces one of 
the truth that no man can be a 
great printer who is not gifted 
with the fine sympathies of the 
artist* Good typography should 
conform precisely to the same 
general principles that apply to 
archiLecture s music and poetry* 
These principles are based on 
variation and harmony, two of 
the cardinal properties that are 
employed by master craftsmen 



Sat In IB Tilnt SlwILnjr Cursive 





(progress in typography depends uj. 

of principles, building one experien 

judgment to discern and d 





262 








gjjj §oodl3ype c Design 
tfBasis of^Jine (Printing 

^pacing is the keystone 
of design but the importance of 
good proportion and pleasing 
arrangement must not be lost 
sight of A real appreciation of 
fineness of relations, however, 
must always direct the method 
and forms of composition. The 
mystery of proper spacing will 
be revealed to a mind that has 
developed appreciation. Strive 
persistently for the best results 
that can be obtained. To do this 
one must compare and choose 
continually, vision and analyze 
the work from every angle and 
ultimately select which is best 



*t5he selection of type designs is 
a subject which sltould be given 
careful thought as the beauty of 
types is closely influenced by the 
sa me p ri nciples tha t do m i na te 
the compositions In which they 
are used ^A cha racier m ay have 
no particular individual beauty 
owing to its limitation of form, 
yet when used with other letters 
fo rihe fo rming of wo rds i t may 
p resent a va ria t to n of space and 
harmony of line that is beauty, 
SNo type design can survive in 
which the fundamental rules of 
variation, good proportion and 
harmony Irnue been ignored or 
violated; but a type design that 
is grounded on these principles 
will lost indefinitely. ^An ideal 
type design is one that appeals 
both to the eye and to the mind; 
the most satisfactory typefaces 
for practical use are those which 
combine legibility with beauty 



% 



^5S 




ADA* GftAAMEUta tHOCFfUftt yOUQEfi 



Sterling and Stealing Gursive 



ik. 



• ■*■ •<!>• #> ■■' 



^f§S¥K%9F¥¥¥\ 



~ty 



(Real 
Service 




c f5ke 

Quentelle 

(press 

Jfy(infteapolis 



(9 VERY business has its 
ideals and ambitions; its 
personnel, products and 
methods of sale. Printing 
is the art of bringing these 
elements together in one 
compact, representative, 
harmonious whole. Your 
printing should express 
the advantage there is in 
specialized skill, for good 
printing, like a good man, 
will live long to the ends 
of usefulness and service 



S*4 la M Print ttnrhnt 



4Q4N lOtOrt A*& ORNAMENT 



^^■^^^^^^^■^^■fr^^fri^ <»■■»■» 1^1 ^<^^1» $■ 






^Se^pfcon* 59/2 ^fornifisstdc 

C ($fie Q^entelh Cpress 

Designers PRINTERS Engravers 

SWew Sampson ^Building 

Jfy[inneapoIi$ 




$ 



^ ^ *£to ^ *&"i* 



TWt IIMCfl *• {tinted on &IOADCLOTH TfcXT. Bilff 

Ktfcxjo-ao lb. 
Made br AnvtKTii Ritt Pa rax M : 1.14. He*r okc Mas*. 



Sterling and <§ fer/mg Gu rs 1 1 *e 



(juild ford Staling 
Silverware 



Every great craftsman 
or artist creates a work 
that embodies not only 
his experience but his 
genius. Guildforc 
ling Silverware r 
the enduring qua 
and elegance whi! 
the artist-craftsm 
impart. Its perm 
will make it a he 
which will be ver 
prized in years to 



'fafic Sterling 
c Designs 

^Atirncti ve faces 
that embody 
the atmosphere 
of refinement 
so essential to the 
production 
of good printing 

^/merjcan 

9sfrm GROUNDERS 
COMPANY 



PROCTER & MEI 

In ^Business for SNearhj a 

HUNTINGTO 



tLELANM tiOdDbk 






tfyhanley 

MVLUKERY ■ GOWNS ■ TAJTXEURS 
WEpDING TROUSSEAUX 



ASBIQN decrees that nil 
articles worn by the bride> 
from the wadding gown to 
the da in tysho es tha i ca r rtj 
her to the altar 3 must he in 
strict accordance with the 
dictates of the season, 'SXe 
dainty beauty ofa$kavdey 
trousseau will increase the 
h i tj ipiti * \ss of i he occasio n 

Eatft Pennsylvania Avenue 

Opposite the 3UnrJ -Awhnss&dur 

BALTIMORE 



265 



SHOOlVftt BQflDtfl 



Gaul on Art Line 



48lVmt 



-romwe 



11 s. 



cries 



6A •'.* 



Refulgent 



7A lift 



Municipality 



3a Point 



8A 141 



Haughty Brid< 



U l^MIll 



STEREOSCOPE 

Refolding Money 

]» Point 14 A 28 a 

NUMBER HOUSES 
Perfectly Characteristic 



M T'nmt 



20 A 4(i a 



IMPOSING STRUCTURE 

Unusual Break&st Gathering 

IK Point "'■: A 44k 

KINDERGARTEN STUDIES 
Doubtful Confederate Souvenirs 



JO Point 23 A 47 a 

SUMMER MOUNTAIN HOME 
Quaint cottages afford opportunities 

for festering community congeniality 



B I ' i 26 A 52a 

BOHEMIAN COSTUMES STUDIED 
These picturesque garments are heirlooms 
that have been continuously handed down 



G Point 30 A ma 

EXCLUSIVE DESIGNS BURNISH MODELS 
Shimmering en^rtudery in perpendicular bands n&v 
find* much favor with smart ly dremed eocktjj lodlea 



FATEN7FD M*T I. !•■• 



STRiVE ALWAYS TO MAINTAIN THE 

Master Formula 



Persona! 
Honor 

Alisoluie 
Reliability 

Business 

Integrity 



The prirele** 
ingredient of 
t;v«rij product 
fp the honor 
and Integrity 
oFUk maker 



MANY years ago a Crude 
substance em ployed in 
the manufacture of a certain 
product became quite scarce 
and Ha price excessive* So a 
junior engaged in !hc litbora- 
iory suggested an ingredient 
cciNlitig leas and easier lei £eL 
Thru young man argued that 
b y thus altering the form u I a a 
saving would be effected and 
nc ibodu would know n html ih 
The manufncfiircr explained 
that he would not hesitate to 
change the form u hi if an Im- 
provement could be effected , 
hut the master formula used 
in every worthy business was 
pergonal honor and absolute 
reliability plus busineaft in teg- 
riftj and that was one formula 
which would not be changed 



tioitfM gpHM*E*.: 







Characters m Complete Font 




A 


B 


C D E F G H 


I 


J 


K 


L M N O P Q R 


R 


S 


T 


T U V W X Y Z 


& 


$ 


1 


23456789 





a 


b 


c d e { f g h. 


* 
I 


p 

j 


fc 


1 ni n o p «.| r 


6 


t 


U 


v w x y (i z ff 


fi 


a 


ffi 


ffl fi fe 6 If fi 


b 




« 


*• n . > . . i p 





-romwe 



11 s. 



eries 




&WWWWWWW!«tfMfWW& 




Superior Advertising 
Typography 

REECE had her temples 
and Europe her grand 
Renaissance age. Each 
was the art expression 
of its time and place. Both gave art 
and beauty to the people; brought 
it into their everyday life; goi them 
to thinking about it and eventually 
wanting it and living it. But to-day 
business through the printing craft 
is largely the channel which brings 
beauhj and art into our daily lives; 
introduces it into every home; puts 
it upon our backs in fine clothing; 
adorns our brows with it in shjlish 
hats; and lets us go shod with it in 
quality footwear; confronts us with 
it in every newspaper or periodical 
we buy, and compels our attention 
to the most lofty achievements. An 
organization that can create beauty 
and echo eloquence by such an easy 
method as setting printing types is 
privileged to devote its time and its 
genius to the full in this high calling 



if — \ 11 a 

I Color as Applied I 

| in the Graphic Art 1 1 

I 



There is nothing like a touch of color 
tomflkea piece of selling literature as 
attractive a© possible. Yet T color ior 
the sake of atmosphere is the bane of 
color in advertising. Its use is mostly 
a matter of good taste and knowledge 
of what color will accomplish. Wisely 
direcied it can he made to attract and 
center attention, or it can he made to 
create greater harmony between copy 
and design, But the greatest value of 
color is to make clear, plain and more 
lrfelike the goods you are advertising 

FROM AN ADDRESS GIVEN 

BEFORE THE HOME ADVERTISING CLUB 

BY RODMAN RHODES 




BKQCHUM eCEtllE* 



CLOISTER 0ih*liF«T 



JACQUILINE 

IMPORTER- EXPORTER 

Rare Antiques 
Oriental Works of Art 

Rugs, Tapestries 
Silk Gooda 

Handmade Pottery 
Chinaware 



♦ 



ClOJBTra QRH**El*T CLQISE*!* iNfTlAL 



t 



OtEosH ui-uJ Showroom* 

HORNE BUILDING 

MarvontA Avenue,, Philadelphia 



2B7 



qLQfiiER pEtf*A«(KT 



1H I'omt 



Packard Series 

MT*wteo juc* B.7. fill RFaisTrtEMri ...viyi 
4A Su 



Madrigal 



4^ Point 



5 A yo 



Branching 



86 E'oint 



Hieroglypks 



00 Toint 



GA !J;l 



New Diplomat 



24 Point 



-A Uft 



Universal Holiday 

18 Point 12 A 22 a 

ENCUMBRANCE 

Republican Adherents 

M Point IB A »■ 

MAGNIFICENT RING 

Designed Electric Steamship 

12 Point IB a a** 

FORMING MARINE CLUB 

Leading Houses Join Organization 



lij Point 20 A 40 a 

SMART BURLESQUE ACTOR 

Keeps Audience Smiling Con tinuallj 

8 Point 22 A 45 a 

ELECTRIC SIGN VISIBLE FOR MILES 
Night Becomes Day Under Great Illumination 

i iv,irit £4 A 47 n 

INVENTORY DISCLOSES SERIOUS LOSS 
General reduction* in nil steamship- freight rates have 

junt been ant i ouncis J bv t he sotaT heasrem marine pool 



Characters in Complete Font 




ABCDEFGH 


I 


J K L M N O P Q 


R 


STUVWXTZ 


& 


$ i 2 3 4 5 6 7 8 9 





aLcdefgKijk 


1 


mnopqrstuv 


$ 


wtfxy^sfffiflfli 


| 


OK & fr? . , - ' : ; ! 


? 


Lining Figurei 1S34^67S' i >0are'f>tittLp in fttpflrate fonts 
and furnished enly wh*n nwdally ^rAerai 




Oldrtyle Figures net mpd* for the 6 Point ant 

i - 






ASTlOUC OHHJINtftT 



Packard Series 






NOBLE MISSION OF 
PRINTING 

<The supreme importance of me 
printing press is generally recog- 
nized in fne enormous part mat 
it placed in fhe dissemination of 
facts and ideas, The shop of me 
master printer was known as me 
fountainhead of migntj streams 
which, flowing out perpetualrj), 
carried with them far and wide 
fhe wisdom of me past and fhe 
bold speculations of me present 






HXntl »GRi3£ft 



i':. i i' ■' i "'.'i."' i i.'ir'- 1 uiinni._. .. i;cr; i <• 



j JRONG CHARACTER IS SELDOM ACHIEVED 
I OR CREATED AT WILL - IT IS A STRUCTURE 
' BUILDED AND MAINTAINED BY PERFORM- 
ANCE • WHERE PROPERLY MAINTAINED IT 
MAKES PAST ACHIEVEMENT AN ENDURING PART 
OF TODAY AND A GUARANTOR OF TOMORROW 



AKlHtCAJI tQAEIE* A*T<CYE PRHAMEKT 



Packard Bold 



lV.i::t 



SA la 



Emptied 



42 Point 



SA 9a 



Replenish 



5A 10a 



Dark Night 



W Point 



6A 12a 



Holding Back 



24 Point 



9A 17a 



Refuted Editorial 



ISFoitt 



BUILDING HOME 

Soudiern Expeditions 

14 Point liA 35a 

IGNORES NEIGHBOR 

BougKt Magnificent Hotel 

12 Point 21 A U& 

EXHIBIT ROMAN DESIGN 

Sculptor Delights Critical Guest 

10 Point 24 A -IK n 

HUNTERS ENJOYED CHASE 

Thinks Mechanic Deserved Medal 

8 Point 27 A 54 a 

DARING ENSIGN RESCUED SISTER 

Ncrfcl Enterprise Declaring Huge Dividend 

6 Point 2BA 67 a 

HANDSOME MARINE GUARDS MOTOR 

Mod«fn Emplc?*r* Demand Practical Knc™.[odrto 



Characters in Complete Font 




ABCDEFGH 


I 


JKLMNOPQ 


R 


STUVWXYZ& 


$ 


123456789 





abcdefgKij 


It 


lmnopqrstu 


\> 


* x y ^ ff li f IS 


IP 


<"Th & ty .,-*:; • 


? 









1 

1 


WIRELESS 

TELEPHONE 
OUTFITS 

How Would you enjoy 
listening to a concert 
in your home? Every 
family should possess 
this remarkable outfit 
which brings music or 
entertainment to your 
own coTrp living room. 

$ 250 

COMPLETE 

JOSEPH MOREN 

"TRe Radio Man" 
NORTH RIVER CITY 











270 



Packard Bold 




DC=>OOOC=>OOOi=OOO^SOOO^=OOC<= 



Our Promise 

**Tke success v?hick v9e KaVe achieved 
in business is due in a measure to tke 
kabit of always keeping eVery promise 

Ani? business house wKick is founded upon the 
admira hie principles of justice and fair dealing, 
consecrated to the best ethics, and determined 
to establish a reputation for business reliability, 
must secure the good pJill and patronage of the 
people it is in business to serVe 



THE HOUSE OF BUSINESS STABILITY 

Roberts Paper Company 

WORCESTER, CONN. 




4WTrcUL 20HULH AMERICAN DOftCl L II 




HIRD NATIONAL 
BANKofWINSOR 

GEO, D, SNYDER, Prudent _. RESOURCES OVER 
FRANK J T LINDEN, CvJ*i« ^^ * i , 5UU, UOU.UU 
Tl IIS BANKING HOUSE SOLICITS ACCOUNTS FROM INDIVIDUALS AND 
FIRMS t PROMJSING UNIFORM COURTESY AND SERVICE TO DEPOSITORS 



-UOI 51TH 1 N1 1 1 AG. AMFNICAN Bnn»Lfl 



271 



Bulfinch Oldstyle 



m p»t 



MODERN 
Gondolier 



39 Poin t 



6 A 10 a 



REQUIRED 
Disfranchise 



g| Paitrt 



7 A u» 



BROKLRAGL 
Markets Bright 



IS Point 



10 A 21 a 



50UND BOARDS 

Interested Student 

II Point II A 26 a 

EXPOSED SPEAKER 
Avoids Many Reporters 

1 a Point ISA 37» 

HF RO BRLAK5 RLCORD 
Gathering Cheered Athlete 

10 Point ISA 4Da 

NEIGHBORS HOLD OUTING 
Benevolent Gentlemen Playful 

8 Point SO A 4S a 

UNUSUAL HONOR GIVLN DOCTOR 
Distinguished Surgeon Describes! heory 



6 Point £4 A 46 a 

PROMrNE.Nl". STATISTIC IAN INTF.RVI.F.WED 
Famous man emphatically demies autiwntfcityof 
statement rRftanriitig many domestic enterprises 



Characters in Complete Font 




ABCDEFGHI 


J 


KLMNOPQR 


5 


TUVWXYZ& 


$ 


123456789 





abcdefghij 


k 


tmnopqrstu 


V 


w x y z . , - : ; ! 


? 



ifi, J8, 60 an (J 72 Point carried in Rtoi'k only at Foundry 



4 






DIAMONDS I 



FOR PC RMANF .PfC YOF INVF STED WF.Al. IH 

Qtir amazing display of diamonds 
from the great centers will please 
every lover of all things beautiful 



ft 



t 



■» 



i 



Also everything in 

*oJd and silver Jewelry , precious 

stones. krk-a-t>rac T line china 

bronzes, pictures, lamps 

doths end real faces 

candlehokiers 



HLND150N & DF_NBFJGH 

MADISON, OREGON 



272 



Wtl^A &DEDFS H01E»= ILLl)STft*rflW 



Bulfinch Oldstyle 




SPECIAL COURSE 
FOR THE PRINTER 

MAIL course of instruction in decorative 
art, lettering and planning for journey- 
men and apprentice printers an<:\ layout men 
desirous of improving their qualifications for 
visualizing, laying out and producing printing 
of the better class. The lessons will include 
weekly letters of instruction in drawing and 
hand lettering, supplemented with practical 
layouts of type pages correctly handled. 

The course will consist of twenty lessons 
beginning the second week in September, 
and will be conducted under the supervision 
of Mr. John D. Hayclin, Instructor of Printing. 
Further particulars furnished on application. 

The GUTLNBLRG SCHOOL of 
PRINTING • Manchester, Kansas 



TOUT i i .iHA-rn 



^dHrX>J2sJ*^ 



T 



HE. VALUE. OF PRINTED MATTER 15 ALWAYS 
APPRAISED BY THIS PRESS ACCORDING TO 
ITS POWER TO PRODUCE DESIRED RESULTS 
IN MAXIMUM FASHION ATA MINIMUM COST 

printers SMITH - BURSH engravers 



^<*rt>(7^*f3<7^ < *? 5 D^ 



Rosa bonder 



273 



r>A Bh 



MESH 

Halted 



36 Point 



JiA 10 a 



REDUCE 
Brackets 



24 Point 



8A 15a 



NOVEMBER 
Quiet Capitol 



I* Point 



13 A _' :i 



ENCUMBRANCE 
Savage Watching 

U Point 211 A lie a 

CONQUERED METHOD 

Decorate Knowing Clerk 

iu Point 23 A li.i 

GREATEST CONTRIBUTION 

Lodges Accomplish Purpose 

8 Point l^.A 49a 

WELCOME IMPERSONAL FORUM 
International Questions Discussed 



6 Point HI A 00 a 

KEEPING HISTORIC MANSIONS REPACKED 
Faithful Representative tmrotoed Siatutes 



Light Hobo 






Characters in Complete Font 




A 


B C D E F G H 


I 


J 


K L M N P Q 


R 


S 


t u u w x y z 


& 


$ 


123456789 





a 


b c d e f g h i j 


k 


1 


m n o p q r s t u 


v 


w 


x y z ..-*:: ! 


? 




Caat without descenders on Title Lino 


■ 



REXFORD 
DRAMATIC CLUB 



SCHEDULE OF EVENTS 

FOR FALL AND WINTER 

SEASON 



MEMBER OF THE 

STATE FLAYERS 

LEAGUE 



REXFORD UNIVERSITY 
RICHMOND 



W1VSIBE OSHAWlMr 



274 



Light Hobo 



Italian Bronzes 

FROM THE MAZANELU COLLECTION, VENICE 



There is excellence in the workmanship 
and originality of design in our showings 
of fancy Art Bronzes and Etched Metals 



Of enduring value and by no 
means costly, they are bound to 
be admired by all those who like 
to have beautiful things at home 

Several novelties are included 
among them, many of which are 
procurable only from far distant 



lands, Vou will have no trouble 
in finding the articles you desire 

We hardly need suggest their 
appropriateness as gifts. Should 
you desire to give a present that 
wilt prove lasting, we can recall 
nothing more eminently suitable 



THE HAMPDE 



COMMONWEALTH AVENUE ANO 
SAN FRANCISCO 



Advertising Plans 

Our clients confidently rely upon us 
for suggestions regarding details in 
The Production of all their business 
literature and for close supervision 
of every iob from beginning to end 



THE SOUTHAMPTON PRESS 
Haymafket Buildina.Momraal 



THE 

REXO ENGINE 

A NEWLY 

PUBLISHED CATALOG 

DESCRIBING OUR NEW MODEL 

GASOLENE ENCCNE FOR 

MANUFACTURING 

PURPOSES 



SARGENT & COMPANY 
Minneapolis. Minn. 



«MIRICAN BOHDtBS 



276 



Hobo Series 



49 Point 



:--A r"a 



Hatch 

SOFfeforf 4 A 6 a 

MODES 

Caprice 



24 Pofni 



6 A 1U 



SOUNDING 

Bold Indian 





Characters In Compl etc font 




A 


B C D E 


F C H 


1 


J 


K L M N 


P Q 


R 


S 


T U V W 


x y z 


& 


$ 


12 3 4 5 


6 7 8 9 





a 


b c d e f 


a h I J 


k 


1 


m n o p q 


r s t u 


V 


w 


x y z . , 


. * • • i 


7 

* 




Cast without descender* <m Title Line 





IS Point 



:<A 18 a 



NICE EVENING 
Attends Recital 



11 I'l-JNI 



13 A liia 



ORIENTAL CURIO 
Recently Imported 



• ,: I', 1st 



15 A 29& 



HUMOROUS WRITER 
Describes Noted Men 

l& Point 17 a &&a 

ENJOYABLE EXCURSION 
Children Behaved Quietly 

K Point MA 39 a 

UNUSUALLY FINE PROGRAM 
Many Promising Singers Heard 

• Point 24 A 4S a 

RUNNERS TRAINING FOR MARATHON 
Noted Athletes Will Enter Great Simple 



WANDEUNG 
AUTO TIRES 



Manufactured to satisfy 
the natural demand for 
service and for mileage, 
two important elements 
that determine the very 
life of a tire. Wandelinz 
fires give you service of 
a kind that is peculiarly 
satisfying, with unusual 
freedom from troubles. 



Manufactured bv th« 

Wandeunc Tire Company 

CHICAGO. ILLINOIS 



276 



Hobo Series 




«««««««■: 



ti 



WHO IS YOUR BANKER? 



Capital . . - $450,000 
Undivided Profits 75.000 
Current Loans . 295,000 
e p o $ Lis o n H a n d 68 2 ,000 



JOHN PARKS . President 
SETH COK Uice-Fresldent 
CEO. ARNOLD . Treasurer 
PETER NESBIT Secretary 



The Choice of a Bank Cads 
for Good* Sound Judgment 

NO doubt this fact is often ignored 
or overlooked* but it is neverthe- 
less true. that by having your account 
with a bank of very high standing you 
thereby add prestige to your business 

SIGHT DRAFTS AND LETTERS OF CREDIT 
AGENCIES IN ALL THE PRINCIPAL CITIES 



CHARLESTON NATIONAL BANK 



■BftGcHTDN flORDSH 



AERCO 

SPARK PLUGS 



RELIABLE IGNITION 

A spark Plug that elves a clear 

hot s park. If is sturdily built of 

the best material, and will last 

The life of your car 

GREATER POWER FOR VOUR MOTOR 



THE AERCO COMPANY 

SOUTH PITTSBURGH. PENNSYLVANIA 



The 

Hardware 
Journal 



If4 THE MAY ISSUE 

Increasing Vour Country Trade 

Better Window Display 

Hardware in Congo 

BOURKE PUBLISHING CO. 

Davenport Jowa 



tCWE 0QHDER 



277 



Bookman Oldstyle 



72 Point 



A 4a 



Eats 



60 Point 



f!A -id 



BUG 
Sped 



4* Point 



MINE 

Lights 



3(3 Point 



I A h;j 



DRAIN 

Quickly 



&A && 



POSTER 

Grotesque 





Characters in Complete Font 




ABCDEFGH 


I 


JKLMNOPQ 


R 


STUVWXYZ 


& 


$123456789 





abcdefghijk 


l 


mnopqrstu 


V 


wxyzfffiflffi 


ffl 


m * • * j 3 




Tna-wr Spatial Cktuacfcer*. f i£*l't th* Ornanttm t. 

iru pot tin wiUi *fidb f*tfil. Tli* Oiriintent k* fnrn'whtfd with 

ihc 6 Ui 14 Point »lMf. Fnelunlve 




cAoMKjrrs/'^^ 


1 





9 Point carried in stock only at Foundry 



24 Point 



SA H' 



SOUND 
Injection 



30 Point 



6 A 14 ft 



ENDEAR 
Gratuitous 



US Point 



UA td# 



RESUMING 

Congratulate 

U Point l:lA 26 a 

MONOGRAMS 
Neatly Designed 

£78 



12 Point 15 A 32 a 

SEEK FORTUNE 
Explorers search for 
hidden copper mines 

10 Print 18 A 33 a 

BUYING PROPERTY 
Rich merchant develops 
valuable suburban farm 
land adjacent to railroad 



8 Point 20 A 40 a 

BECOME COURAGEOUS 
Success comes eventually to 
those who have the courage 
to smile whan failure is near 



* F^nt 23 A 47 ft 

CREATE POPULAR DEMAND 
Progressive business men speak 
highly of the advantages which 
may be attributed to advertising 



Bookman Italic 



Characters in Complete F&nt 

ABCDEFGHI 
JKLMNOPQR 
STUVWXYZ&* 
$1234567890 
abcdefghijkl 
tnnopqrstuv 
wxyzfffififfiffi 



't'ln- fnllowuut Special Character* art •uw*li*4 
: all flint* twn\ 4f tu H VomK injclaBU'e. Tiiajr aru mliil In MJpurnto focrfs 
fj.ifn ly. m 72 Point ►nctuBivOj nnct f urn-lflbwd imlj? 
wheciapedaHr rfdoned 

C^ c?W I& J* J* $ 



& Point fftrried in stock only at Foundry 



JO Paint ItfA 34a 

ENFORCE ORDER 
Slovenly habit caused 
waste of valuable time 

and endless confusion 



S Point lft A &&& 

FORESEEING THINGS 
Those tales af dreams that 
have guided men are of ten 
much exaggerated, but true 



6 POfilt 22 A 44 a 

INTEGRITY UNDOVBTEU 
H finest and pnurm$&att<fi &&t&on& 
h#ve very little to *«y regarding 
either their hvne&ty or integrity 



34 Point 



&A tin 



MODES 
Clothing 



ifi i-,,^,1 



I'A 13b 



DIAMOND 
Respectable 

14 Faint 11 A 2S a 

BURLESQUE 
Comedian Wins 



13 Point 13 A 27a 

PERFECTION BRINGS REWARD 
Splendid satisfaction comes from doing 
work perfectly, complete in every way 

279 



7a Point 



SA 4a 



BArf 



::A li 



Mc£ 



4H Point 



3A 7a 



/oy/u/ 



3fi Point 



REIGN 
English 



&a 9a 



NOTICE 

Laughter 



Bookman Oldstyle 




MANOR PLATE 

THE SILVERWARE tf DISTINCTIVE QUALITY 

r ANOR Plate is cleverly wrought from a 
beautiful white metal that nearly equals 
silver in texture, weight and finish. Its durability, 
beauty and moderate cost should make an appeal 
to the most discriminating. When you buy Manor 
Plate you have the assurance that you are getting 
dining-room ware that will withstand hard usage 
and reign through all the fluctuations of fashion 



WRITE FOR DESCRIPTIVE CATALOGU 

SHERWOOD M| 

3478 WASHINGTON o4VEN 



S 



ExLibris 




ROGERS 
FRIEND 



ovota 1Q4QE4 CLOtsrm nnntiuttii 



A BOOK OF 
STYLES 



FOR THE MAN WHO WANTS 

TO BE WELL DRESSED 

AT ALL TIMES 



*J£p 



SPRING 

AND SUMMER. 

SEASON 



CAREW BROTHERS 

BHANDON HEIGHTS 





280 



==5||[K 




We take this opportunity of notifying 
our trade that with the issuance of this 
new catalogue the Bookman Oldstyle 
Series will supersede Oldstyle Antique 
No. 560. Hereafter the latter series will 
not be in stock at our selling houses or 
agencies. These two faces differ only in 
that Bookman has special characters, 
shown on page 278, which are lacking 
in Oldstyle Antique. These characters 
will be included, as heretofore, in both 
job fonts and weight fonts of Bookman 
Oldstyle. The continued popularity of 
this type face as evidenced by its large 
sales convinces us that the making of 
Oldstyle Antique is no longer 
necessary^ 




INSERT IS PRINTED ON AMERICAN BULKING BOOK. WHITE ANTIQUEWOVE 
25X38-80 LBS. MMji; BY AMERICAN WRITING PAPSR COMPANY, HOIYOKE. MASS. 



Bookman Oldstyle and Bookman Italic 




Verse 

JUST OFF THE PRESS 

The following list of volumes should 
prove interesting to the lover of good 
poet r jr. They represent the product of 
this house for April 

RAINBOWS IN DEW * T Er% 

By Maud Clover .... $1.01/ 

GOLDEN GALLEONS n nr% 

ByJchnRu[»*el. ..... Z.UU 

SKYLARK SONGS i oc 

ByHcnry Warbler . - . . 1*£J 

THE HARP WITH WINGS n Nr 

By Martha Mathews . . , 4-/ J 

FLUTtNGS ON A GOLDEN ^^ 

PIPE By fallen (Vuld. . . &AjU 

SMOKE AND ASHES Q QC 

By Kob«rt C.Prumn rt It . , * U-UJ 

TENDER TIDINGS i j^ 

By NlnaL u Monte .... l.UU 



Booklovers 
Attention! 

EVERY new subscriber 
to "Diogenes; Lantern" 
should join our Book Club. 
Membership is free and all 
tiubscribets are eligible. An 
interesting booklet tells all 
about this club. 

SEND FOR IT 
TO DEPARTMENT H 



t 



FICTION 



THE MAD MARE By Tennyson Bovrd 

A * i ary of up right 1 y h u mo r and mafi crnt ert a 1 n ment; * n cr\ 
the excitement of broncho bust lug: vividly described £p4*3U 

RUNAWAY ROLLO By Rmmsej? Clark 



He ran awnj' h bui comeback ah Jiia father did. years 
before him -just in time to meet his fate like a man 



2.00 
THE BAND OF THREE ByJ*? Smith 

An absorbing detective tale full ofwei rd mystery and q ^ 

awl ft .start ling action that will make your blood leap A »UU 

THE PRINCE 



A polished and piquant recltat of doings in the highly 
charged atmosphere of modern society 



By M&rjorie Putter 
2.75 
THE SOULS OF SHIPS By Jason Burge 

An Intcrottlng theory cleverly expounded and made <- «« 

into a remarkable *ea tale oi" adventure and romance 1 *\&U 



LIGHTS AT SEA 



By Miller Gordon 



Another sen yarn pitched in a different tempo, having ■. g ft 

a delightful la act nation unmistakably its own 1.3*/ 



Biography* - Each *5.00 



Life of Stephen Howard 

By CARL STRAUB With engravings and reproductions 
of documents and letters written during his lifetime 

The Loxres of George Halyen 

B y FRAN CIS RAD ER Thi s vivid desc iiption of t h t affairs 
of tha t imp etuous lo ver w ill k eep you lay g hi ng for a week 

The Letters of Goodwin Stokes 

By MtldRed BERNS Mildred Birns has collected all the 
letters of her beloved father into a compact little volume 





NEW YORK 

Meyer Building 



We NEW ERA 

282 



Bookman Oldstyle and Bookman Italic 



SCIENCE 



RESEARCHES By Prof, Dixon Wade 

Minute investigation into the 
functioning of ductless glands . 

THE BACTERIA BARRIER By S.J, Water 

An engrossing exposition on the 
disquieting prevalence of 
bacterial infection ...*., 



$ 5.00 



$ 3.50 



LUNAR DISCOVERIES By Dr. Frank Howe 
This youthful scientist has made 
remarkable observations of the *_ _ _ 

moon's surface . • O-UU 



cArt and Typography^ 



SKETCHES 
By Randall H, Mmrri&m 

20 ilk etchings made by the artilt 
wMlr in In dla r Reproductions in 
black and brown. Cloth bound 

$5.00 

THE CULT OPJENDOR 

By fi!«nard Fattrich 
Describes the cult that has risen 
a to u n d i J li s world fa mo v h a rtl it , 
whose followers are legion 

$2.00 



Graphic arts 

Interfiled In them? Get on 

our mailing list and many 

notices of Interest snail be 

sent to you 



MOSAICS IN BURMA 

By Prat Stewart Day 
A guafnt and it resistible story 
of the production of mom tew In 
Burma by an ancient process 

$1.40 

THE PUBLIC AND 

PRINTING 

By Arthur RAocfos 

Short discussion of the relation 

of printing to our everyday life 

$1.33 
TYPES BEAUTIFUL 

By F*Iix Paxt on 

An account of the designs of the 
early Master Printers, 9 plates 

$2,00 





£ 



Drama 



Four New Books 



Peter Stuyvesant ByEsteiie 

Cooper. A his toric play of li ttle 
old New York, With seve/i sepia 
illustrations . . . . $2,50 

The Other Charmer By Lee 

Stokes Bailey* Succea&ful light 
comedy by a rising and popular 
Irish dramatist . . $1.50 

How Julius Caesar Was 

Written By Prof. Walter San 
Clair. A new verai on of Shake- 
speare's methods . , . $3.80 

Studies in Costume By Lady 

Cecil Price* England's foremost 
designer modestly describes her 
shate in this art . . . $3*00 

PHILOSOPHY 

THE NATURE OF 

MAN 

BylVANTUNDAR 
Trmrtmteted by JAMBS JEROME 

A study of the mind of man 
k colored with th e brooding 
Russian conception of fearful 
wrongs and punishment at the 
hands of despotic Imperialism 
and tyrannical Communism 

$3.50 Net 



rtfrtffflrfti^^^ 



3V0L& EOBDEPl BQOKMAH OANANUHt' 



BOOK STORE 



BOSTON 

342 Manchester Boulevard 



Bookman Oldstyle and Bookman Italic 




SPRING B ULLE TIN OF NE W BOOKS 

W Sandringham 

Library Cb% Craft Shop 



"1te-?^UNDREDS of very interesting books 
W Mhave been published this year and 

^^— X we are listing many of those really 
worth while in this bulletin, A full line of 
current and standard works is carried and 
we especially invite inquiries about books 
dealing with any subject, in any language 



Our Crafts Department will 
appeal to the discriminating, 
for here are gathered a rare 
collection of the little objects 
d'art that bring atmosphere 
and distinction to the home. 
There areunusual book ends 
and dainty pottery made by 
clevercraftsmen, hammered 
brass bowls and vases from 
India, quaint curios and idols 
from the mystic Orient and 
exquisite bronze and marble 
statuettes by not ed sculptors 



The art lover or student will 
find an ample assortment of 
leading foreign and domestic 
publications and a number of 
books on Art and Decoration 
and also a choice selection of 
reliableArtists*and Drawing 
Materials* Displayed in our 
Picture Department are the 
works of AJastair, Maxfield 
Parrish T Rackham, Gauguin, 
Wyeth and others, also the 
new Wallace Nutting hand- 
colored nature photographs 



BRONX HOTEL ARCADE 

Between Pennsylvania and Columbus Avenues 

EAST SANDRINGHAM'OHIO 

tJL T THE SIGN OF THE OPEN BOOK 





tHAVCIH 50*01' HIWU INITIAL tf#*™*(C*E DHNHHIMT 



284 



Bookman Oldstyle and Bookman Italic 



cTHail 
investment 

SERVICE 



**= 



-** 



TpURAL investors would do well 
*^+I/ to have their names placed 
on our mailing list. Our now Mail 
Investment Department keeps in 
touch with out-of-town customers 
and helps them select investments 
most desirable and suitable to their 
circumstances* Investors are kept 
well informed of changing market 
conditions by our statisticians. We 
shall be glad to mail & copy of our 
booklet ■* Investments by Mall" on 
request to those who are Interested 



ESTABLISHED 1908 

o4ndrew J. Brownley~ 

STOCKS t& BONDS 

Broad and Wall Streets 

New York 



i 



&&&$*#*ifi.}0'$Hr<iP 



Oh! 



n 



ajh 



before you invest one 
dollar in improvements 
in your office or works, 
take a good trp~ make it 
a point of good, sound, 
look— before —you—leap 
business to investigate 
the Manhattan System 
of L a bor Cos t- Pi u ding. 
In this System you will 
find that ver^ profitable 
combination of speed, 
economy? and efficiency 
that every progressive 
business man seeks 



£0±* t if3#&&#*#*& l ip 




Technical Helpfulness 



\$6 suggestion of type best suited to the job 
in hand and the recommendation of a paper" 
stock which will most economically give the 
desired results are only part of the service we 
offer and which we do not figure in estimates 

cTWEYER C& DOVERj 



DISTINCTIVE PRINTING 



Established Fori^f Wars 



Telephone Easi-2084 



UIDEHGLISH BORUFP 



it&m^^^^m^m^ 



2sr> 



Venetian Series 



3G Point 



SA So 



SQUEAK 

Neological 



aoFuirn 



(3A im 



UNIVERSE 
Mystification 



24 Point 



7 A 12a 



REMARKING 

Brought Carpet 



> Poiiii 



]0A 20a 



KITCHEN WORK 

Deter Organization 

14 Point UA 38 a 

HUMOROUS ACTING 

Comedies Pleasing Most 

12 Point I8A 32a 

NUMBER EVERY H0U3E 
Speaker Urges Consolidation 



HI Point 



22 A 44a 



MODERN BUYER CAUTIOUS 
Regain Several County Contracts 

g Point 23 A 4£ a 

DANGEROUS BRAZILIAN STREAM 
MOUNTAIN Rangers Individually Reached 

»P«*1 2&A 49a 

INCREASE SAI.K BY LEAPS AND BOUNDS 
Harmony Reslured and Optimiatir View* Prevail 





Characters it 


i Complete 


Font 




A 


BCDEFGHI 


J 


K 


L M N 


P 


Q R 


S 


T 


U V W 


X Y 


Z & 


$ 


1 


2 3 4 5 


6 7 


8 9 





a 


b c d e f 


g h i 


J kl 


m 


n 


o p q r s 


t u V 


w x y 


z 


ff fi fl ffi ffl 


• > 


• j - 


? 


SmaU, Caps from 6 to IS Point arc put up *f pag-atel* 
and hirtrislfcfd «mity when specially ordered 


' 



& and U Point sold in Weight Fonts only 



Modem 
Advertising 

THE SCIENCES effectively 
wr t ting a rid pi an n i ng printed 
publicity is just in its infancy. 

Advertisers 

are really only awakening to 
what great possibilities may 
be accomplished through the 
careful use of ink and paper. 
This firm feels proud of the 
enviable reputation built up 
through long years of study 
ami practice in this greatest 
of all professions. Our many 
satisfied clients are proving 
our very best advertisement. 

SkndFohPhoof 

Mohart&KincIrel 

ADVERTISING 

Universal Hall Eiuildmu 

Arkansas City 



288 



Venetian Italic 



Characters in Complete Font 

ABCDEFGHIJ 
K L M N P Q R S 
TUVWXYZ$$ 
12 3 4 567890 
abcdefghijkl m 
nopqrstuvwxyz 
ff fi fi ffi, ffl .,-':;/ ? 



36 point 



5A !-.:', 



9 and II FoJm sold in Weight Fonts only 




£LOI*TF* 0M4HENT 



HINDERS 

Recognized 



m Point 



•A 10a 



BICKERING 

Selenography 



£4 Point 



7 A 12a 



MODERNIZES 
Employ Captain 



1M Point 



HONORS UMPIRE 

Incompetent Studen t 



U Point ISA 30a 

NERVOUS INVESTOR 

Selling Beautiful ( 'hateau 

12 Point HA S3 a 

MYSTERIOUS GUARDIAN 
Energetic Compositor Marries 

10 Point 22 A 4£a 

DESIGN HOISTING MACHINE 
Hustler Gains Knowledge Speedily 

b Point 2SA 47 a 

REPORTED BUSINESS RECO VERING 
Bankers Honestly Expect Better Condition 

fiPnjnt '# A 50& 

MUSICIAN DELIGHTS HUMBLE A VDIENCE 
StuiiieJ A broad Jlefare Joining Theatrical Company 



287 



Venetian andVenetian Italic 



eibd^dbdbdbdbcbdbdbdbdbdb^ 



J^c 



, VE holds a tiny flame to all the winds 
of theivorld,yet goes not out For it is that 
magic fire which was kindled by the gods 
long ago. And so it is by this test we mortals 
may know that if the flame is not steadfast 
in the storm, then it is not the flame of Love 




EJicuvtn B6iit> 



JOHN QUINCY ADAMS 

Students of heredity as related to history 
fin 1 1 intensely fascinating materia] in the 
Adams family. Each generation has added 
lustre U) the name, the first two generations 
in polities, and later sons in business, history 
and literature, One of the most widely read 
of contemporary volumes, llw Ed i nation of 
Hemyj. Horns, was written by a great grand- 
son of the second, and a grandson of the sixth, 
president of the United States. John Quincy 
Adams was horn in the year 176? at Quincy, 
Massachusetts. By the time he reached the 
age of thirty he knew most of the courts of 
Europe, Asa boy of eleven he was taken by 
his father on a mission to France and went 
to a school near Paris. During the next two 
years he studied in Holland and at Ley den 
University, At the early age of fourteen he 



The Dinner Bell 

Cafeteria 

WASHINGTON BUILDING 

ROCIfESmt 



Home Cooking 



Open Eremite* 




Old Silver 



of the choicest and rarest 
patterns and superbly cut 
Japanese jade ornaments 
are now being featured i n 
an ( )riental Art display at 

VERDI'S 



4:LQ15TIH DHNAUhNl 



Venetian and Venetian Italic 



The Eastern Craftsman 



IT SEEMS a great pity that many 
of the owners of printshops marmot 
get for enough away from the shop 
to obtain d true perspective of their own 
business. Some of them would certainly 
be surprised if they could stand across 
the street, and see just bow their plant 
looks Lo outsider*. Before making any 
important additions to your plant, get 
away from a far enough to sec just how 
it really books to the mnn outside; then 
carefully figure result* upun your cost 
of product ion .The mere addition of any 
kinrl of machinery often increases cost 
in place of lowering il.The machinery 
must be of the right kind and must fit 
into the business. There are machines 
the! eliminate unprofitable operations 
or greatly increase the production per 
man m som e departments, and the$e are 
the machines it is indeed wise to add to 
your shop; but even then it is necessary 
to consider very carefully whether they 
do not dthplaec the older machines and 
render them unnecessary, fti which case 
the old timers should be sot rid of, for 
otherwise they may absorb the profits 



4. 



A LUNCHEON 




afternoon. Au^^t J 8th. in the ipfeekraa 
dining room of the exclusive Edgemere 
Country Club. Alt members are invited 



Cherub Sweets 




Truly ^ 
Delicious 




1.50 



EE POUND 



Cherub Sweets is the name of the best 
grade of assorted chocolates made by 
the Bums Candy Company of Oneida 






ngTF&E IUUS7RAT0F15 



ClothesThatMakeThe Man 



Good, well fitting clothes are an 
actual necessity to ihe practical 
men of this age. The old saying 
thai clothes do not make a man 
may be tine, but they can surely 
impart that air of confidence so 
essential to every man of affairs 



Regal tailored clothes possess a 
certain distinctive style and cut 
possible only when clothes are 
made by careful and competent 
workmen. Our salesmen will be 
pleased to help you pick a style 
suitable to your individual need 



Ask us for our latest spring style hook 

THE REGAL TAILORS OF CONCORD 



~i 



289 



Venetian Bold 



SECOND 

Expatiate 



i'. .- - 



7A 12a 



METHODS 

Refrigerant 



24 Paint 



7 A ISh 



HABERDINE 

Neighborhood 



18 Point 



l.'A 24a 



SINGER HEARD 
Rich Child Soloist 

L4 Point 17 A 32 a 

HOMES IMPROVED 
Beautifully Decorated 

12 Point 20 A -lua 

CUSTOMS DENOUNCED 

Designer Modernizes Class 



JUDICIOUS SUGGESTIONS 
Instruct Saleswomen Mont hl\ 

6 Point 25 A ma 

MAGNIFICENT SPRING SCENERY 

Appk 1 Blossoms Brighton Schoolrooms 

Point 2SA S5a 

INFLUENTIAL ADVERTISERS PLEASED 
Prosperous M;iimhit iurer> Attend Exhibition 





1 


Characters in 


Cumplett 


! Font 




A 


B 


C D E 


F G 


H I J 


K 


L 


M N 


O P 


Q R 


S 


T 


U 


V W 


X Y 


Z & 


$ 


1 


2 


3 4 5 


6 7 


8 9 





a 


be 


defg 


hij 


k 1 m 


n 


o 


pq r s t 


U V 


w x y 


z 


ff fi 


fl ffi ffl 


* * 


♦ . . i 

■ f * 


* 



Wrought Iron 
Designs 




Ornamental Lawn Decorators 

Hothouse Supporters 

Iron Fences 



SEND FOR ILLUSTRATED 

CATALOGUE 



Harbridge Ikon Foundry 

Akron. Ohio 



aT*A?HHG»*<SnHA*l = W7 



290 



Venetian Bold 



The Quality 

String 

Instruments 



PIANOS 
$2X0 to $2,000 

HARPS 

$75 to $1,360 

VIOLINS 
S10 to 82,500 

MANDOLINS 

$5 to $150 

GUITARS 
£12 to $175 

BANJOS 

$20 to B 180 

UKULELES 

£5 to $m 



KRING 

MUSIC SHOP 
Straton, Pa. 



Going Through 
Filmland 



A fasi'inaUug as 
well us gripping 
showing of how 
film is made and 
brought before 
I In* publie 




Young boys and 
girls, and ardent 
fans of all kinds 
are urtfed to see 
this educating 
picture 



WEEK OF JANUARY 17th 

At the Ricardio Theatre 






JMtHICAh eoDOEfl Tfl** *HOOt£« 






LECTURE ON CIVICS 

Friday Evening at the Men's Club 

Mr. Frank Calhoun 

will speak on a subject of interest 
to every citizen of Huron County 

ADMISSION BY CARD ONLY 












WORDS are things; and a small drop 
of ink, falling like the dew upon a 
thought, produces that which makes 
thousands, perhaps millions, think. 






JAWUIEH BftM* P'JIT OHftjtKLNtS 



291 



Colwell Handletter 



5A l»n 



SHORE 

Biplicate 



42 ■"*•"■ T 



fiA Itin 



MARKS 

Geolodi£t 



36 Point 



fiA it* ft 



EDITION 

Instructive 

leaflets lo§t 



90 Point 



7 A 12 k 



REQUIRED 

Sign problem 
cleared roads 

Z4 Point OA l£a 

HOROSCOPE 

Predicted larger 
business returns 



lSPdnt 13 A i!7a 

HANDSOME 

Many beautiful 
residences hired 

H Point ISA a; a 

MISDEMEANOR 

Dutiful child spends 
huge fortune yearly 
touring foreidn land 

32 Point 21 A 41a 

SINGERS RETURN 

Danish son§ birds give 
many pleasant recitals 
before returning home 



10 Point 22 A 44 a 

EXTINGUISHED 
Spectacular picture 
amused large crowd 
while heroes fought 
fi res with more vim 



9 Point £5 A 60a 

HONfORS WRITER 
Em i rt ent teach er given 
place directing several 
educational academies 
for medicinal research 
work i n tropical towns 



Point 26 A §2 a 

MOUNTAIN SCENES 
VI any voyagers g^zc upon 
the grave solemnity of v&5t 
outdoor regions. Beautiful 
Ddjtivl plan! * and miejodies 
of wild song bird* p!t j -AS-ed 
touri&s in eastern country 





ChardAeru in Complete 


Font 




A 


B 


C D E 


F 


G 


H 


I 


J K L 


M 


N 


O 


P 


Q R S 


T 


U 


V 


W 


X Y Z 


& 


$ 


1 12 3 


4^67890 


a 


b c 


d e f g 


h 


1 J ' 


k 


1 m n o p 


q r s 


t i 


J. V 


w x y z 


a 


ft 


ff n fl ffi fH . , - ( 




! ? 



292 



Coltvell Handleiter Italic 



Casi on Art Line 



10 Point 22 A 44 a 

ROBUST CHILD 
Encouraging report 

preaeniea iy <Iep uiy 
at fourth meeting of 
metropolitan league 



8 Point 23 A 4*5 a 

PERFECT SINGER 
Neu* theatrical shows 
acclaimed everywhere 
by the critics. Popular 
music and good acting 
pleased large audience 



6 Point 25 A 61a 

SCENIC GRANDEUR 

NIctijy iourigk*; planning to 
visit ihe popular mountain 
and seashore re-saris. From 
reports the propria for? a re 
i>icpe.tTti n& an excepiiotMiflif 
prosperous summer season 



FOREGOING 

rstfeaievai beliefs 
have slowly died 

14 Point 18 A 0k 

NEWSMONQER 

Impassioned address 
delivered by member 
of county legislature 

12 Point ISA S7a 

EASTERN HOUSE 
Historic building wade 
a museum as suggested 
by municipal councilor 



Characters in Complete Font 


AA B C D E F G Q 


H H I J K LM M 


N N O P Q R S TV 


V W X Y y Z & $ 


1234567390 


abcdefqh i j k [ 


mnopqrstuviv 


xy 3 dttij?fiflffiffl 


.''■■19 

. 



BEGIN 

Republic 



42 Point 



6A 9a 



MODES 

Healthful 



3fi Point 



6A l&a 



UPHOLD 

Early styles 
copiedoften 



S) Point 



7 A 13 b 



NICOTINE 

Specialmedal 
given scientist 



24 Point 



sa mm 



DISCRETION 

Italian journaliSb 
translated books 



293 



Colwell Handletter and Italic 




AS YOU journey along life's great 
/\ highway towards the summit 
**■ *■ of success it is our wish that 
you may be helped both onward and 
upward by each experience encoun- 
tered and by each obstacle overcome 

ri ri ri r*x jrt f*i rt 

May each sunrise bring you renewed 
courage and brighter hopes,each sun- 
set a sense of accomplishment, and the 
night an abundance of rest and peace 

rS r*t rt rt r ^ r *t r^ 

May each cloud show you its silver 
lining, every difficult accomplishment 
teach you wisdom, and every sorrow 
be turned to an abounding happiness 

r~x r ^ rxr'y f*% r *t r t 

At each turn of the road may you see 
a new and brighter vista of promise* 
and may you experience fulfillment 
of your highest aspirations,— Selected 



Our 

Wish 




Compliments of the 

Reijtand 
Press 



\ 






E3)^00O-{ >-00&-tf3E3 HOOOJ S«OOCXQ 



Colwell Handletter 

Colwell 
jhCandleiier Italic 

for use in 

Announcements 

Holiday Printing and 

Commercial 

Work 



The 

Good Things of Life 

A he Spirit of Hopefulness and of 
Qood Cheer— the true Christmas 
Spirit— is this gear more than ever 
needed in the home, the office and 
the workshop, folaif this coming 
year bring to you all Happiness* 
Prosperity ; and a generous share 
of ail of life's good things 



*£5 



I 



I 

IS 

o 

I 

O 



J 

i 

£3 

I 

o 



RWERN F_l>Ujhsh 

294 



Colwell Handletter and Halic 









I 

II 

;; 



:: 



P 

:: 



;:■ 

lAj 

HB 



Si 



Scepticism is unbelief 
iv cause and effeci. A 
>man does not see thai, 
as he deals, so he island 
so he appears; that for- 
tunes are not exceptions 
but fruits of labor; that 
relation and connection 
are not sometimes and 
somewhere, but always 
and everywhere; this is 
the invariable rule 



Convincing Arguments Properly Printed Di«p«J 
Scepticism and Creole Confidence 

Hines-Breen Printing Company 

NEW RICHMOND, MICHIGAN 



:; 

ii 

H 

V: 

*A 
lew, 
AAa wa jA?- mW IA4 lAsiAssAsaA^aAiiAi *Ai ymi IA*IA! LAilAi 1A.' 'M =A* IAI UU JAi Uu '■ A? LA iAi LAi ifetftJ 






LAJ 



*As 
■jAj 



u- 

II 



fin 















U'tJ 

=Vi 
lAi 



^r INTI4L 

2&a 



t'lio:. riuiif iiDRDrftr 



Cohvell Mandlettev and Italic 



THE SHOP OF SUPERIOR CRAFTSMEN 

JOHNSON^HAUSMAN & COMPANY 

Designing - Engraving - Printing 
NORTH BURNSIDE 

V^V'^f-vENDER to you a mo£t cordial invitation to 
V J visit and inspect their new plant recently 

completed and now operating. Equipped with 
modern machinery and employing dexterous 
craftsmen, they are prepared to serve you in a 
moft efficient manner in all matters pertaining 
to designing, advertising and printing 



Represented in Qhh attu 
mad PhitadclphtQ 



I iENRICK STREET 

ANDMEADROAD 



VANlTV'INimL 



85>^S>^5>^tD^!i>W9£<3e£<25j^5^ei'Si!? 



MANCHESTER GARDEN 

NEW BRIGHTON HOTEL 

Ad exceptional summer restaurant of unusual 

beauty where seashore coolness is maintained by the use 

of refrigerated atmosphere and where one 

may enjoy luncheon or dinner 

FRANCESCO ARMANDO 

HIGHLAND, MISSOURI 



296 



■I _ = L I * t- pSRPIH . * .. • : S »* R ft A W t 1 r* l [I *-P H 



Colwell Handletter and Italic 



Hampshire Silver Craft Shop 

Announcing a new department where 
you will find choice examples of silver 
craftsmanship. The charm of beautiful 
silver is always impelling, and for a gift 
it is hard to imagine something better 



An early inspection is 
cordially solicited 



THE HAMPSHIRE SHOPS 

Broadway and Center S£ reef 



Harmonic Society 

QUEENSTOWN 

DURING the coming season a 
scries of recitals will be given 
at Elysian Hall by the society, 
including some of the beit and 
most celebrated artists in the 
country. Owin^to the limited 
seating capacity it is advisable 
that your reservations be sent 
immediately to the secretary 
in order that members of the 
society be assured choice seats 

ELDRIDGE MORRISON 

1 £5 Gartitld Strtet 



tHfntCAV iOHQF* 



oitPHic srot 



Colwell 
Type Designs 



Pleasing and attractive 
are the graceful lines 
and the flowing Style of 
hand-drawn letters and 
few-type faces can convey 
these characteristics so 
faithfully as the Colwell 
Handletter and Italic 



AMERICAN 
TYPE FOUNDERS 
COMPANY 



MODERN DfcSII 



as? 



12 Point 



Rugged Roman 

PATEKTm NOV. S\ 1 9l£ H-EStSTrffrD No. t*B.?3F, 

i!A l ft l& Point 



Spile 



643 Point 



rtA J& 



Btads 



48 Point 



4A tin 



Impiety 



*_ ri.iiu 



4 A 7 a 



Ethereal 



36 Point 



HINDERS 
Construct 



3d Puint 



5 A IUh 



PROPOSED 
ThirstyChild 



24 Point 



oA 12a 



DISCOURAGE 
Unique Actions 



9 A l-:i 



DETERMINE 
Small throngs 
greeted actor 

14 Point 14 A 28 a 

HEMISPHERES 

Seek higher land 
on foreign shore 



12 r. ini 



lb A 3: a 



BANKER ABROAD 
Many factories hire 
experienced builder 
of cement dwellings 



io Point 19 A 36* 

ENTERTAINMENT 

Delightful programs 
are arranged during 
convention. Several 
speakers applauded 



K Point 22 A 4Ua 

CORRECTING SYSTEM 
Every office can arrange 
to handle its work in such 
a manner as to avoid the 
hindrances while packing 



B Point 24 A -tea 

MOUNTAINOUS COUNTRY 
Ccilorf ul plants now adorn the 
broad highway while children 
- 1- 1 ; 1 1 1 larger clti Bf ha ppily pick 
the gifis of nature. Clever girl 
prepared an appetizing lunch 
before thdr homeward iaum 



Characters In Complete Font 

ABCDEFGHIJ 

RLMNOPQRS 
TUVWXYZ&$ 
1234567890 
abcdefghijk 
lmnopqrstuv 
wxyzfffiflffiffl 

Th th ty la rs ct st 

. ' • • i ? 



Rugged Roman 



Thorey Motors 

SATISFY THOSE WHO ALWAYS DEMAND THE BEST 
EIGHT CYLINDERS-SEVENTY-FOUR HORSEPOWER 

Thorey automobiles now hold an important 
place in motordom. Most cars that had gone 
before were either graceless in design or of 
excessive weight. Here waslhorey's oppor- 
tunity to produce a car that everyone now 
admits is the finest thing on wheels. Several 
models, lately received, are being displayed 



Two-Passenger Roadster, $2850 

Five-Passenger Sedan, $3325 
Three-Passenger Runabout. $2750 



Four-Passenger Sportette, $2800 
Seven-Passenger Touring Car, $2875 
Three-Passenger Coupe, $3500 



THOREY MOTOR COMPANY 



North Bradford Avenue, Minneapolis 



W 



"^ 



The Great Selling Force-Printing 



THE 

MANKIN PRESS 

819 Reuchmond Avenue 
Telephone 7581 B u cki ngh am 



El 



I 



T is the dynamo that will move your business 
on to greater success. It is just as necessary to 
a healthy, growing business as the electric juice 
is to the motois that move the world's machinery 



M 



299 



National Oldstyle 



H Poini 



8 A :•<.. 



Equably 



3<i Point 



• J a :■•.. 



Hydraulics 



M Point 



Judge Rightly 



AA i'lunt 



10 A 17 a 



MEMBERSHIP 
Daily Exhibition 



RATE NT A1»t»L5EO -je 







Characters in Complete Font 


A 


B 


C D E F G H 1 J 


K 


L 


M N O P Q R S 



TUVWXYZSr$ 

1234567890 
abcdefghijk 
lrnnopqrstuv 

wxyzfffiflffiffl 



- - i 9 



II Point 



NEW MANAGER 
Republican Adjutant 

11 Point ISA Ma 

JUSTICE DEMANDED 
Great Financier Obdurate 

15 Kuint 2\ A a a 

NEIGHBORING BEACHES 
Embarrassing Question Settled 

10 Point 2# A Mfi 

PEREMPTORY ORDER GIVEN 
Stenographic papers, forwarded after 
being inspected by country attorney 



8 Point I* A F£a 

FORMING NEW INDUSTRIAL CLUB 
Msny prominent manuf at lurers and dealers 
organizing general merchandise association 



ti Point 



VA <tfa 



HTSTORIAN GIVEN UNIVERSITY DEGREE 

Exceptional nannr-i conferred on new international 
authority an trade and exekanac currency problem! 



| 







j 






Jerome B. Mountford 

Incorporated 

Solicits commissions for 

Designing Distinctive Brochures 

Books and Catalogues of 

every description 

Proposals and Estimates for 

those interested in 

fine printing 



FRANKLIN AND SIXTH AVENUES 

H am j I ion Ru i 1 d i ng 

RICHBURGH, GEORGIA 



:^ty^\3^A3>^^ 



ttOQ 



q05* iDSpffi HAfTEL QINMwfKT 



iAs 






lAi 



lAl 










eAl 
cA5 

w 



ioi 
lA! 




IAS 

SAs 



IA1 
sAl 

w 



$A1 






m 



hhl 






it*"? 
lAi 

c/ttv5 






m 



m 

frfM 



!A1 



DO 



DO 



lAs 



fir? 

sAl 



tin 






iiAi 






iAs 





NATIONAL 
OLDSTYLE 

A GOUDY DESIGN 




PRESENTING A TYPE FACE 

EMBODYING THOSE QUALITIES SO ESSENTIAL 

TO THE MODERN REQUIREMENTS OP 

GOOD TYPOGRAPHY 



AMERICAN TYPE FOUNDERS 
COMPANY 




is 



gm 



SSI 



IH5 



^B 



^g 



ms 



^m 



s 



sg 



£Ai 

lAi 



lAl 



{Ad 

cAs 

sAi 
f¥1 






fY? 



lAs 
fir? 






IYI 

c/flvS 



sAs 



fyl 



5^? 

iAi 



aAi 






5/fti 



_ffc$ 
lAi 






sAd 



m 



lAi 

DO 

c/ffc5 

IA5 

w 

IA5 



ft*/? 

tin. 



IY? 






5A1 
?V? 

&As 



lAl 



4AI 
4A5 

dAi 

lAi 



!¥? 



eAs 









DO 












*5P 

rvi 






cAi 



£As 



rvi 



lAl 

IYI 



lAl 
aAi 



ifti 



lAs 
AAi 

lAs 



cAi 



cAI 



&As 




(VffvD 

lAs 



e/fs\5 

fU'? 
lAl 



5AA 
cAs 
iAi 

sAl 






lAl 



lAi 






cAd 



f¥!i 



IA1 



iAl 

c/ftv5 



cAi 









lAi 
fiAl 

cAs 




m 



iA£ 

iAi 

iAl 
fv? 
iAi 

fiy? 
aAl 

iAi 

c/tK5 

f^| 

bfiJ, 
cAo 

?^? 



«Ao 
lAl 



iAs 



lAi 
cAa 
cAhb 



IAi 



IAi 



fyl 



National Oldstyle 



»e*<e)«- 



1 



-s^» 



CREATION 



»<!>fG)«- 



»0<q)o- 



•«>fG)»- 



•(jJy-O" 



(v^HE WHOLE HISTORY 
VO? OF PRINTING IS MOST 
INTIMATELY CONNECTED 
WITH THE CREATION OF 
PROGRESSIVE TYPE FACES 



-<9Vo« 



PRINTERS can hardly expect to 
please their customers for any 
length of time who neglect to give 
type studious consideration, and 
who lack a generous complement 
for every demand. Good selection 
of type is the finger-post pointing 
to the big difference between the 
progressive printer and the one 
who plods along from year to year 
with a lot of antiquated materials, 
just getting a living and thinking 
himself lucky if at the end of the 
year he has made enough money 
to just about keep things moving 



-@V<j>« 




■••^s®^» 



STERLING 



Sfjg^i 


■-pIME has not the 
1- power to mar the 
perpetual beauty of 
M ajestic Silverware. 
Constantuse cannot 
affect its endurance. 
Inheritance will pay 
its lasting tribute to 
those who bequeath 
it; and because o f the 
memories and daily 
associations which 
everclusteraboutit, 
it will become vivid 
with meaning down 
through the varying 
seasons forthe many 
generations of heirs 


— o-'§S#/* 




MAJESTIC 




■1 


THE 

SILVER SERVICE 

DE LUXE 

r T 



CLELAND ORNAMENT 



National Oldstyle 

A decided acquisition to the modern 
composing room 



MODERN FLOURISHES VANITY INITIAL 



YOU ARE CORDIALLY INVITED TO BE PRESENT 
AT OUR EXHIBITION OF FINE ETCHINGS AND 
DRY- POINTS • BY RICHARD EDISON RUTLEDGE 

MARCH NINETEENTH TO APRIL SECOND 

RICARD & MEREDITH 

I860 SOUTH BAINBRIDGE STREET • SAN FRANCISCO, CALIFORNIA 



JAQUISH ORNAMENTAL DASH 



302 



National Oldstyle 



rfi rpl Irt^l 



ALL ELSE PASSES 

BUT ART ALONE ENDURES 

THE BUST OUTLASTS THE 

THRONE • THE COIN 

TIBERIUS 




RT has its own position in industry 
and it need not necessarily be what 
is known as commercial art; it need 
only be art. When business men thoroughly 
learn that art can be itself and still be useful 
to them; when they cease distorting it in the 
effort to adapt it to business; then only will 
they realize its full commercial value. Let the 
artist remain an artist and the business man 
a business man; but let them understand each 
other thoroughly and always work together 
in harmony. Art will then take its rightful 
place in American life as a useful factor in all 
things worthwhile; as an ally of business in 
advertising and in the designing of products 
advertised; and business is almost sure to 

profit from the partnership 



I 

fcSB 

ml 



in 

1 



urn 



IS 

§ 



a is 



1 



I 

Hn 

55 H3 






w m 



m% 



m 



it 



1 

1 

1 



HI 

II 

i 



PARAMOUNT BORDER CLOISTER INITIAL 



303 



This insert printed on WHITE AMERICAN VELLUM ANTIQUE WOVE 

Basis 25x38—80 lbs. 

Made by the AMERICAN WRITING PAPER Co.,Holyoke, Mass. 



w 

fy? 
aAl 



JR. 




cAs 



eAi> 



cAs 



fy? 

cAj> 






fy? 

«A5 



fy? 

5A5 



sAl 

fi^? 
cAd 

iAl 

cA5 

fy? 

cAj 
fy? 
iAl 
fy? 

cAi 

GNy? 

c/fK3 



m 

iAi 



fy? 

cAa 

?y? 
IAl 



?y? 

&As 

fy? 
IAl 



fy? 

cA5 



cAa 



fy? 

sAl 

fy? 

fy? 
e^a 
fy? 

fy? 
iAi 

fy? 
iAl 

fy? 

sAl 
fy? 
sAI 



fy? 



fy? 

£AI 

fy? 

cA5 

fy? 
iAl 



fy? 
cAs 

m 

sAs 



fy? 
aAs 
fy? 

iAl 



fy? 

cAS 



fy* 
IAl 



cAs 

fy? 

cAvs 
f^ 

iAl 



ftp? 

cA3 



fy? 

fy? 

cA3 
fy? 

cAs 

fy? 

cAvD 



fy? 



fy? 

cA5 



fy? 
cAl 



fy? 

&A*> 



5A5 



fy? 

cAi 

m 



cAs 



iAl 
fy? 
lAi 



fy? 
IAl 
?Ny? 

IAl 



fy? 

cAi 

fy? 



fy? 
iAs 

fy? 



m 

4A5 



DO 
SO 



11 
DO 
DO 



00 



so 

OQ 

iAl 



Iai 



so 

DO 
SO 
SO 

so 



so 
so 
so 
so 
so 



so 



so 


fy-? 

cAi 


SO 


00 


DO 


4A5 


fy? 

cAo 


fy? 


fy? 

c/tfcs 


m 


DO 




so 


TV] 


4Ai 


4Ai 


fy? 
iAl 


m 


m 


DQ 


m 

&As 



Preference for high-class 
printing is justified from 
the standpoint of sound 
business administration 
as well as from a love of 
real craftsmanship 



fy? 
iAl 



m 

&As 

SO 
DO 



fy? 




so 



so 



DO 



fy? 
iAl 



iAs 



DO 



iAs 



fy? 
AAj 

1A0 



fy? 

cAd 

f5H 

f^? 
ifti 

SO 
w 



National Oldstyle 

A type face of singular vigor 

and beauty which takes 

high rank among the types 

of distinction 



-HH- 



AMERICAN TYPE FOUNDERS 
COMPANY 



TINT: BROCHURE BORDER AND JAQUISH ORNAMENTS 



fy? 
IAl 



fy? 



fy? 

IAl 

fy? 

?y? 
eAs 

fy? 

cAi 






f°l 

cAs 



fy? 
lAs 



fy? 

cAi 



fy? 

cA\i> 
IAl 

IAl 

fy? 

iAl 



fy? 

fy? 



f^? 
0A5 
fy| 

IAl 
fy? 

iAl 

fy? 
IAl 



fy? 
IAl 




w? 

Ai 
>y? 

Ai> 



"y? 

Ao 

fy? 



fVl 



fy? 

aAl 



IAl 



m 



m 



m 

m 



W 

eAhs 

fy? 



m 



m 



As 

m 



4A5 

fy? 



m 

dAs 

TV1 

dAa 

fy? 

iAl 

fy? 



fy? 

iAl 



fy? 
iAl 



m 



fy? 
4A5 



44fv3 



fy? 

oAs 



fy? 

&Ai 
fU'? 

fy? 

lAa 

fy? 
lAl 
fy? 
IAl 

m 



fy? 

cAo 

fy? 



fy? 



iAi 

fy? 
sAi 

lAi 



fVI 



fy? 
iAl 

fy? 

cAs 

fy? 

dAs 

fy? 

cAd 

fy*? 

!YI 

fy? 

iAl 
fy? 
sAi 
fy? 

fy? 
iAl 
fy? 

cAj 



1^1 

cAa 

fy? 



National Oldstyle 




CHARACTER 

THE • FOUNTAIN ■ OF ACHIEVEMENT 
AN ATTRIBUTE 



PRINTING • & ■ ENGRAVING -AS 



PRODUCED • IN THIS ■ PLANT 



HAVE-THAT-SUBTLE-ELEMENT 



OF • DISTINCTION ■ KNOWN -AS 



CHARACTER 



THOUGHT- & • INTELLIGENCE 



CARE • & • CO-OPERATION ARE 



REFLECTED • IN • EVERYTHING 



OFTHE-COMME 



MOST- PRODUCT 



CLELAND BORDER 



BUCKINGHAM, AN 

DESIGNERS • PRINTERS 
MINNEAPOLI 



HAFTEL BORDER 



SET THE JOB IN 
NATIONAL OLDSTYLE 
A GOUDY DESIGN 



REPUTATIONS ARE BASED 
lON PAST ACCOMPLISH- 
MENTS, BUT THEIR MAINTE- 
NANCE DEPENDS ENTIRELY 
ON PERFORMANCES OF THE 
PRESENT. BUSINESSES THAT 
REST ON THEIR REPUTATION 
EXPECTING THAT REPUTA- 
TION TO CARRY THEM ON 
ARE IN A BAD CONDITION 
AND HEADING DIRECT FOR 
DISASTER. SUCCESS COMES 
BY KEEPING AT IT, AND SO 
IT IS NECESSARY FOR ANY 
BUSINESS HOUSE THAT HAS 
GAINED A REPUTATION TO 
MAKE ALL ITS EVERYDAY 
PERFORMANCES LIVE UP TO 
THE HOUSE'S REPUTATION 



305 



72 Point 



RIM 

Bark 



60 Point 



DUG 
Plight 



48 Point 



BURN 

Reload 



5A 9a 



HARM 

Easterly 



Delia Robbia 



36 Point 



4 A 9 a 14 Point 



DRIVE 

Myriad 



30 Point 



PERISH 
Liquidity 



24 Point 



NIMROD 

Rhapsodist 
Deplorable 



18 Point 



9 A 18 a 



KNAPSACK 
Underhanded 
Hieroglyphics 



DISJUNCTION 

Prominent exhibit 
secures first prize 
at agricultural fair 



16 A 33 a 



UNEXPERIENCED 
Big municipal pageant 
thrilled large gathering 
of enthusiastic citizens 



10 Point 



MAIN CONCOURSE 
Discerning photographer 
secures wonderful views 
for suburban newspaper 



8 Point 23 A 46 a 

EXCELLENT PROGRAMME 
Impressive demonstration marked 
arrival of distinguished foreigners 
who have come for trade meeting 



6 Point 



26 A 52a 



PROFESSIONAL INFORMATION 
Manufacturing companies amalgamated 
their research departments in order that 
greater efficiency might be secured.This 
necessitated many changes in personnel 



54 Point carried in stock only at Foundry 



Characters in Complete Font 

ABCDEFGH1JJ 
KLMNOPQRKST 

uvwxYYZoyqSr 

$12 3 4 5 6 7 8 9 

abcdefghijklmno 

pqrstuvwxyz Qjj ct 

fffiflffiffl. ,-'■:;!? 

306 



Delia Robbia 



MIDNIGHT SERENADERS 

Dramatization of the Popular Novel, presented by the 

QUEENSBURG THESPIANS 

Benefit of the Hospital Relief Fund 

FRANKLIN HIGH SCHOOL AUDITORIUM 
Thursday Evening, O&ober Sixteenth 



TWO DOLLARS 



DELLA ROBBIA BORDER 



^O^O^O^O^O^ C^0^ <^0^0^<^0^ 



Ivoryline 

Toiletware 



Milady's dressing table is a true 
reflection of her personality. In 
daintiness, charm and good taste 
Ivoryline Toilet Accessories are 
unsurpassed. Every article from 
mirror to jewel box may be had 
either plain or richly decorated, 
in a variety of colors and designs 

AT QUALITY SHOPS 

Ideal Novelty Company 

North Arlington 



DELLA ROBBIA BORDER ROTERS ILLUSTR 




$ 



ATOR 



DANCING AT ELEVEN 




DELLA ROBBIA ORNAMENT 



307 



Delia Robbia Light 



6 A 10 a 



Dispatched 



7 A 14 a 



Quaint Frock 

24 Point 9 A 16 a 

EXCURSIONS 
Make Reduction 



18 Point 



13 A 26 a 



RECEIVES MUCH 
Important Document 

14 Point 18 A 36 a 

NUMBERS CHANGED 
Several Progressive Hotels 

12 Point 22 A 45 a 

BRINGING HUGE ENGINE 
Competent mechanics received 
large contract from government 

10 Point 25 A 50 a 

MANY PICTURESQUE VIEWS 
Enthusiastic tourist described beauty 
and grandeur of western landscape 



8 Point 31 A 60 a 

PUBLIC ENDORSEMENT OF METHOD 
Nationally prominent educational officials and 
business men unanimously endorsed elaborate 
system of vocational training in public schools 



6 Point 32 A 63 a 

EXERCISE IMPROVES PHYSICAL CONDITION 
Healthful recreation, exercise and reasonable habits of 
living invariably prove their importance to most persons 
as being efficient builders and preservers of good health 



Characters in Complete Font 




A B C D E F G 


H 


I J ] K L M N O 


P 


Q Qy R R S T 


U 


V W X Y Y Z & 


$ 


123456789 





abcdefghij 


k 


lmnopqrstu 


V 


wxyzfffiflffi 


ffl 


Qu <3t . , ~ ' : ; ! ? 











QUALITY SHOES 

THE CHOICE OF DISCRIMINATING WOMEN 




f /HE true embodiment of 
K^y <J good taste, replete with 
the freshness of fashion's 
newest dictates. Distinctly 
feminine footwear which 
stylish women prefer and 
in which choice harmony 
of line is strengthened by 
sterling value in shoecraft 




HARTUNG COMPANY 

GARFIELD STREET NEAR CRANE • NEW YORK 





VANITY INITIAL 



308 



Delia Robbia Light 



MUSICALE 

DUREN SEMINARY ALUMNI 

SATURDAY EVENING 
NOVEMBER THE FOURTEENTH 

AT EIGHT O'CLOCK 




GROVENOR AUDITORIUM 

EAST SOMMERSViLLE 

CONNECTICUT 



CLELAND ORNAMENT 



H 



ome 

WHERE hospitality and 
faith abound and where 
comfort stands supreme 

Rankin Styles 

cleverly combine the art 
of upholstering with true 
interpretations of period 
furniture, making it more 
comfortable, modish and 
attractive as well. Rankin 
furniture is invariably the 
choice of people of taste 

COMFORT 

WORKMANSHIP 

STYLE 

Rankin Brothers 

Philadelphia 




ROTERS ILLUSTRATOR 




The American Type Founders Company 

ANNOUNCES HEREWITH AN 

Exhibition of Rare and Finely Printed Books 

IN THE TYPOGRAPHIC LIBRARY AND MUSEUM 

COMMUNIPAW AVENUE 

JERSEY CITY 



HAFTEL ORNAMENT 



309 



Delia Robbia and Delia Robbia Light 



Delia Robbia Family 



^<<<CC<<C<<<<< <C<<<^^^^ 



1 

II 
f 
I 
1 

% 



Tokens of 
Beauty 




CARY'S 
FLOWEK SHOP 

MENDHAM ARCADE 



More captivating than a 
serenade, more expressive 
than your ambitious letters 
and more poetical than a 
sonnet or ballad. Flowers 
convey your thoughts and 
feelings in a pleasant and 
refined manner. Cary has 
a most complete display of 
plants and cut flowers for 
weddings and other affairs 



r 



^ i <i<m<^ < i <m 



DELLA ROBBIA BORDER ROTERS ILLUSTRATOR 



MORGAN & HURBANK 




1HE IMMENSE VARIETY OF STOCK IN 
OUK SHOPS IS SUCH AS WILL MEET 
WITH THE REQUIREMENTS OF THE 
MOST FASTIDIOUS CUSTOMER • NECKWEAR 
AND SHIRTS OF MANY SHADES AND COLORS 
IN THE SEASON'S MOST APPROVED STYLES 
AND DESIGNS • STOCKINGS OF FINEST WOOL 
OK SILK • ALSO A FULL LINE OF ACCESSORIES 
FOKTHE DISCRIMINATING MEN OF BOSTON 



BOSTON'S VANITY SHOP FOR MEN 



DELLA ROBBIA FESTOONS DELLA ROBBIA INITIAL 



310 



Delia Robbia Family 



Delia Robbia and Delia Robbia Lig-ht 



PROOF 



READTH1S PROOF VERY 
CAREFULLY MARKING 
ANY DESIRED CHANGE 
AND RETURN AT ONCE 

Be sure and always sign your 
name in order that we may be 
assured that proofs have been 
approved by the proper party 

it is a standard condition and also the 
recognized custom of the printing craft 
that author's alterations on or after the 
first proof will be charged at time rates. 

BENZE PRESS 

HURON, OHIO 



?<H^<H^<^^°^*4>^ 




BULFI NCH BORDER 



DELLA ROBBIA ORNAMENT 



FINE PEARLS 

WITH ALL THE RARE LUSTRE 
OF THE ORIENTAL GEM 

Mystic Pearls are the only 
acknowledged counterpart of 
the oriental gem; lustrous with 
the sea-soft sheen of the deep- 
water pearl; animated with the 
kaleidoscopic tints of nature's 
great original; a small fortune 
i n appearance, but only a tithe 
of an Oriental Necklace as to 
cost. For almost any occasion 
pearls are a charming gift for 
the fastidious woman 



KENDRICKSrFOSTEK 

FIFTH AVENUE BUILDING 
HAMPTON ROADS 



jJLJi J ri 1 1% Iral iLJUuJLjAXjdAjL^JULklAjk. 



^O^>0<^0^>0^<=^<^0<^0^0^ 



DELLA ROBBIA BORDER 



TENNIS TOURNAMENT 

TO BE HELD AT THE RIVERDALE COURTS • 



FIRST MATCH 

HAROLD JAMES BERINGTON 

EVERETT JOHNSON 




SECOND MATCH 

ROBERT SPENCE CUMM1NGS 

CLARENCE FORHAM 






ARLINGTON COUNTRY CLUB 

SATURDAY, SEPTEMBER FIRST 

GAMES START AT TWO O'CLOCK ADMISSION TO GROUNDS, ONE DOLLAR 



: 
: 



^y^^iy^^^y^yMSf^sfdSf^sfuud^^k^k^id^^^y^if^^^v^y^^^^Si^sf^^^^uk^^uM^^l 



DELLA ROBBIA BORDER VOCATIONAL CAMEO 



311 



Camelot Oldstyle 



36 Point 



6A 9a 



BRIGADIER 
Managerial 



30 Point 



DESCENDING 
Recapitulation 



24 Point 



8 A 15 a 



SPECTROSCOPE 
Eledtric Separator 



18 Point 



NUMEROUS POEMS 
Pleasant Country Ride 

12 Point 16 A 40 a 

ENJOYING KINDERGARTEN 
Beautiful European Cathedral 

10 Point 18 A 40 a 

DISTINGUISHED CUSTOMER 
Magnificent stage costumes 
displaying appropriate taste 
brought unstinted approval 



The original hand-applied motifs 
exclusively employed in 

Hyancinthe 

Creations 

justify their continuous selection 
by discriminating society women 
whose clothing must necessarily 
conform with fashion's demands . 

Most exclusive originations 
designed by our Paris house 
are exquisitely fashioned by 
our incomparable modistes 



Importation of Chic Lingerie 
now being featured 



The Hyancinthe J"hop 

North Bloomfield Center 



8 Point 20 A 52 a 

MANUFACTURING UNDERWEAR 
New England mills expect a very 
stirring season. Numerous orders 
received during summer months 
quickly delivered to local retailer 



6 Point 25 A 50 a 

INTERNATIONAL ORGANIZATION 

Beauty and modernity apparently 
adequately co-operate rather than 
compete in this remarkable region 
where mystic mountain peaks vie 
with unsurpassed turquoise lakes 





Characters in Complete Font 


ABC 


DEFGHIJKLMMNOPQRR. 


S J T 


UVWXYZ<S$l234 5 6r890 


a a b 


cdefghhijklmmnopqrs 


t u 


v w x y 2 ff fi fl ffi ffl a . , - ' : ; ! ? 



312 



Camelot Oldstyle 



BANOCK 
STUDIOS 



PORTRAIT STUDIES 

OF EXQUISITE REFINEMENT AND BEAUTY 

Vs (Jou will be most agreeably 
' <Ls surprised with the result of 
Banock portraits. The softness 
of tone, with an unusual clear- 
ness of the smallest detail, has 
made the name of Banock on 
a photograph an assurance of 
all that is distinctively superb 

HOME PORTRAITS A SPECIALTY 



BANOCK STUE 

30 Charles Street * Provi 



ANTIQUE ORNAMENT VANITY INITIAL 





















|| 


RT EXHIBIT 

KENDILON HOUSE 
MARCH SEVENTH 










BEAUTIFUL PAINTINGS OF ENGLISH AND 
FRENCH ORIGIN AND RARE MINIATURES 
BY THE RENOWNED DUDLEY NORTHROP 

FROM THE COLLECTIONS OF 

EDUARDO MORINEZ 






ADMISSION BY INVITATION ONLY 







^t/^S\^y^^it/^>^ty^S><it/^>^ty^S\i>Jr 



>-> 



» 



Kendelberry 
Chains 

Made in Gold, Silver and 

Platinum, in various 

quaint designs 



Beautiful Catalogue Sent 
Upon Request 



Edgecomb & Handley 

Providence, Ohio 



^^Jv?^^y?^j^^^v^^3>^5X3v^^ 



DELLA ROBB1A INITIAL 



ROSA BORDER 



313 



Light Oldstyle 



48 Point 



4A 6a 



Natural 

36 Point 4 A 9 a 

Eulogized 

30 Point 5 A 10 a 

Stylish Girls 



24 Point 



RENOUNCED 
Dredged River 



18 Point 



10 A 19 a 



BUILDING FOUR 
Great Dormitories 



14 Point 



14 A 28 a 



HEROES REJOICING 
Proud Guest Honored 



12 Point 



16 A 31a 



MERCHANT EXPECTED 
Big RetailerComing Soon 



10 Point 



17 A 35 e 



EXHIBIT RACING HORSES 
Many Beautiful Ladies Ride 

8 Point 21 A 42 a 

DETECTIVE AGENCY BANKRUPT 
Business condition affects concern 
which usually received large profit 



6 Point 23 A 45 a 

BANKING CLERK BECOMES MANAGER 
Good employee supersedes many others 
forcoveted position with woolen concern 





Characters in Complete Font 




A 


B C D E F 


G 


H 


1 J K L M 


N 





P Q R S T U 


V 


W 


X Y Z & $ 1 


2 


3 


4 5 6 7 8 9 





a 


b c d e f g h 


i 


i 


k 1 m n o p 


q 


r 


s t u v w x y 
- ' • I 9 


z 



RAREST 
CHINA SILKS 

These wonderful creations 
invariably express a most 
exceptional style, wizardry 
of color, inimitable design 
and a guaranteed service; 
in otherwords,silkswhich 
have coveted individuality 

PUSSY WILLOW SATIN 
DRAPELLA SILKET1NE 




SUPERIOR SILK COMp ANY 



NEW YORK - SYRACUSE 



HAFTEL ORNAMENT 

314 



Light Oldstyle 




Beautifully Illustrated 
with many Engravings 

50 Cents Per Copy 

$5.00 

For One Year 



Modern Sculptor 

PUBLISHED MONTHLY FOR THE NORDEN ART SOCIETY 

REFLECTING art as a great factor in 
our civilization, this new magazine 
considers art from every point of view 
and presents in a clear and extensive 
manner the artistic impulses and high 
inspirations of the present time 

HENDER PUBLISHING COMPANY 

New Emhorft Building, Philadelphia, Pennsylvania 



ROTERS ILLUSTRATOR 



^^^^^^^^,, 



Announcin; 

an unusual convenience 
I for our patrons 



THE BALCONY 

where you may be served with choice 

Luncheons, Salads and other 

dainty refreshments 



SPRINGER & ROBERTS 

Great Northern Boulevard 



— Aw —Aw —Aw '~tfr- -* $*** -^\r~ *■"$• 

ROSA BORDER 



ROSA BORDER 




'•"yr" ""w"*' -"*\v" w ***¥/"** "W** *~$r t *"$"" 




BINCHER 

DECORATIONS 

The wall decorations 
and the arrangement 
of furniture as well as 
the color scheme are 
necessary for beauty 
in the home and care 
should be given while 
selecting these items. 
The Bincher Service 
will gladly advise you 

ESTIMATES UPON REQUEST 



1347 HURST BUILDING 
SOUTH NORDON, GEORGIA 



ROTERS ILLUSTRATOR 



315 



Harris Roman 



72 Point 



3A 4a 



Belt 



60 Point 



3A 4a 



SHE 
Nigh 



48 Point 



MIND 
Rustic 



42 Point 



4A 7a 



DINES 

Empire 



36 Point 



4A 7a 



HORSE 
Slighted 





Characters in Complete Font • 




A 


B C D E F G H 


I 


J 


K L M N P Q 


R 


S 


T U V W X Y Z 


& 


$ 


123456789 





a 


b c d efg hi j k 1 


m 


n 


opqrstuvwxy 

I ? 
• > • j • ■ 

Small Caps from 6 to 12 Point are put up in separate fonts and 
furnished only when specially ordered 


z 



9 and 20 Point carried in stock only at Foundry 



) Point 



5 A 10 a 



HINGE 
Epistles 



6 A 11a 



INSPIRE 

Despatch 
Banquets 



18 Point 



10 A 21a 



GRANDEUR 

Photographic 
slide pictures 

14 Point 13 A 28 a 

BIOGRAPHER 

Straightforward 
young salesman 

316 



12 Point 17 A 35 a 

COUNT RETURNS 

Public spirited men 
welcome brave hero 
from native country 

10 Point 20 A 40 a 

PERILOUS JOURNEY 
Several old travelers 
explore wild territories 
seeking buried plunder 



8 Point 22 A 43 a 

ENTERTAIN SCHOLARS 
Obliging manager to give 
children an opportunity of 
seeing actor perform feats 



6 Point 



24 A 48a 



SPLENDID MUSICALE HEARD 
PERFECT articulation and good 
taste were noticeable. Lady wins 
encomiums from many listeners 



5 Point 



22 A 44 a 



MOTORISTS ENJOY RECENT TOUR 
Beautiful highways and picturesque 
scenery delight travelers. Gathering 
tourists recall their boyhood pranks 



Harris Italic 



Characters in Complete Font 


A 


B C D E F 


G 


H I J K L 


M 


N P Q R 


S 


T U V W X 


Y 


Z & $ 1 2 3 


4 


5 6 7 8 9 


a 


b c d e f g 


h 


i j k I m n 





p q r s t 


u 


v w x y z 


• 


. > ■ • 1 9 

) } 



9 and 20 Point carried in stock only at Foundry 



18 Point 



10 A 20 a 



BRIGHTENS HOME 

Exquisitely Decorated 

14 Point 12 A 26 a 

HONOR INSTRUCTORS 

Noted Educator Eulogized 



12 Point 



16 A 34 a 



SUPREME COURT DECIDING 
Judge Raised Important Question 

10 Point 19 A 38 a 

GROCERY MERCHANT RETIRES 
Devoted Employees Expressed Regret 

8 Point 21 A 42 a 

HARD WORK BRINGS CONTENTMENT 

Earnest industry is always the living song of 
praise, the never-failing source of happiness 

6 Point 23 A 46 a 

EVERY PERSON SHOULD INVENT SOMETHING 
The introduction of noble inventions seems to hold by 
far the most excellent place among all human actions 

5 Point 21 A 43 a 

FOREMOST AMONG OUR POSSESSIONS IS GOOD MEMORY 
Human memory is the cabinet of imagination, the treasury of 
reason, the registry of conscience, the courtcil room of thought 




)ITH THANKS we acknowledge receipt of 
your remittance. We bow to the man who 
pays his bills promptly. He lubricates the 
wheels of commerce and keeps industry 
humming. We appreciate your patronage and trust our 
service will merit a continuance of our cordial relations 

Remington Printing Company 



HIGHBRIDGE, RHODE ISLAND 



Mechanics Building 



Telephone High 2863 



DUTCH INITIAL 



317 



Harris Roman 



The Secret of 

Decorating 

Interiors 



LS 



C7vSc 



.HOSE to whom furniture means more than merely a 

VJ^/ thing of utility will find in our large display rooms 

an inspiration in planning the interior decorations for that 

new home, no matter how simple or elaborate their tastes 

Every object in this great collection same quality of materials as cabinet 

of beautiful cabinetry exposes that makers of years past. Here one will 

indefinable touch of the artisan who find furniture and other decorative 

works in like spirit and who uses the accessories that beautify the home 

Catalogue of Suggestions will be mailed on request 

HADIMAN FURNITURE COMPANY 

MILWAUKEE, WISCONSIN 



ENGRAVERS BORDER VANITY I NITIAL ROTERS ILLUSTRATOR 



Mr. Typographer 

Withdraw to the heart of a silent place, divert the 
mind from all distracting thoughts and concentrate 
on the blankness for that will-o-the-wisp— an Idea. 
The game is worth the candle, for ideas often make 
deserts bloom, and will, when properly developed, 
turn printing into Profitable Printing 



318 . 



Harris Roman and Italic 






Y(C 




We always have on hand 
a supply of foods that will 
keep your pets in the best 
of health and prolong life 

Send for free booklet 
and samples 






Household Pets 



I 



Birds and Animals 

N PURCHASING birds or animals there 
are numerous reasons why you should 
patronize a well-known and responsible 
dealer. Our store has filled the wants of 
customers for more than seventy years 
and we guarantee to give you satisfaction 

HARRIS & MONTGOMERY 

123 MICHIGAN BOULEVARD 

PORTSMOUTH 



>* 



#%ty?£\&S$\%y3£^^ 



ROSA BORDER ROTERS ILLUSTRATOR 



V^ORRESPONDENCE trains 
salesmen on the road— a salesman 
is never finished training. The older 
and experienced salesman is often as 
much in need of training as is the cub. 
Recognizing this to be a fact we have 
originated the Morris Sales Manual 
which is educating many of the most 
experienced traveling men in the fun- 
damental policies of selling every kind 
of merchandise. It is printed in Harris 
Roman type upon durable paper. For 
literature and further details address 

THE ROTTERDAM PRESS 

126 Abbington Street 
KANSAS CITY 




f~\ 




Jones & Smith 

Stock Brokers 
12 Emerson Street ^ 
Chicago 



Foreign Exchange 

We issue Travelers Checks and 

Letters of Credit 



Branches 

CLEVELAND CINCINNATI 

PHILADELPHIA 



ROTERS ILLUSTRATOR 



ROTERS ILLUSTRATOR 



319 



freehand Series 



48 Point 



6 A 10 a 



©icmified 



6 A 12 a 



36 Point 

Clips Sonds 



) Point 



8 A 14 a 



Sixth ^Htjmnal 



24 Point 



10 A 18 a 



Industrialism 
Gave Cawful ©ate 



18 Point 



14 A 28 a 



^Healthful Games 
lranctj Skating Display 



14 Point 



21 A 40 a 



CDasterpieces "Bought 
Coerce CDetropolitan Author 

12 Point 22 A 42 a 

Brochure ZDort 'Grophy 
National Association of Scribes 

10 Point 25 A 49 a 

Seventh ^Regimental Dance 

legislative CDanual for Government 

Insurance Companies 

8 Point 27 A 53 a 

Choicest Educational £iterature 

'Philadelphia Priendlu, £eague Continued 

^Horticultural Exposition 

6 Point 29 A 58 a 

International ^acht ^Racing Contests 

Quarterly CDeeting of Southern 'Philatelic Guild 

Bighth ^Financial Statement 







Characters in Complete Tont 




A 


<B 


C ID E T 6 % I 


J 


<K 


£ 


CD n O <P Q <R 


s 


V> 


U 


V W X v z & 


$ 


1 


2 


3 4 5 6 7 8 9 





a 


b 


c d e f g h i j 


k 


I 


m 


n o p q r s t 


u 


V 


w 


x y z ff H fi fli 


ffl 




• 


? ? * ♦ 





Quality 
Service ^Printer 

I have just hung out mtj 
shingle at 32 ©ey "Place 
where I shall be delighted 
to meet those who are in 
need of superior printing 
CDail and other modern 
advertising methods 

'Phone 564 tOorth 

John Stanley ^Kedgman 

Advertising typographer 
^Rochester 



320 



i3y the characteristics of the 
human face one s qualities are 
often judged- and so it is with 
type faces <£ Being guided by 
this principle we always try to 
use only the type faces which 
are characteristic of the thing 
to be advertised ^ Good faces, 
either human or type, always 
create a favorable impression 



S££ECX;E<D 



JFreeh 



is a good type face 
^ „ J and has a place 

3X1Q m*llrom™*in< 



in all composing 
rooms 



/Vmcrican^tjpc Founders 
Company 



freehand Series 






JTaCtS of value for 
every man who conducts 
a printing business or 
the man who intends to 
enter the field of 
printing 

JTaCtS vividltj pictured 
that take the u blue sktj"out 
of the mysteries of 
the game 

Pacts ^250 pages of 
them ^-presented in a watj 
that makes them 
easily and thoroughly 
understood 



'How 
Co CDake CDoney 

JCrmtuig 

^Business 

A 

Synopsis 
of the 
Book 

r 



Tlew'RocheUe 
Space & Qtiad Company 

■Publishers 



i BORDER AMERICAN BORDER 



A. 



iCupe Tt 



imencan oype races 

are the backbone of Good ^Printing and increase 
your profits in the 'Printing business 

So San. IDe All of Us 



CLELAND BORDER 



™3B 



The stock used on this insert is CHEMCO ANNOUNCEMENT, kid finish. Made by 
Chemical Paper Manufacturing Co., Holyoke, Mass. 



322 



1reehand Series 








£hi 



IS 



Catalog 



ue 



With very few exceptions the names 
of persons, places and things in this 
catalogue are all fictitious. We have 
modeled a world in miniature which 
exists only in these pages and is not 
to be found by the most enterprising 
geographer. Books which never were 
written are brought into being. ^People 
whom no one has ever seen sell their 
mythical wares undisturbed. CDodern 
cities rise and flourish. Uast carnivals 
parade in sumptuous grandeur. Our 
fancy roams free, and it is as if we had 
"molded the scheme of things entire, 
nearer to our heart's desire." So don't 
send for a copy of 'Ghe Swift Growth 
of CDighty Empires or %ow to Cure a 
Presh ^Ham.'Ghese books are only the 
fanciful creations of our compositors. 
But, one thing is real and true. 'Ghe 
types whose shadows cover the pages 
are real types, made of the best metal, 
cast in true alignment and designed to 
satisfy the varying tastes of printers. 

American 

£>tjpe Founders 

Company 








OnlyAlOord 



w£££ me something that will be 
Jotj through all the years to me. 
£et my heart forever hold 
One divinest grain of gold. 
Just a simple little word 
*Het the dearest ever heard; 
Something that will bring me rest 
XDhcvt the world seems all distressed. 

As the candle in the night 
Sends abroad its cheerful light, 
So a little word matj be 
£ike a lighthouse in the sea. 
tOhen the winds and waves of life 
Pill the breast with storm and strife, 
Just one star mtj boat may guide 
Co the harbor, glorified. 

j£/^ *£/*£/ *£/*£/ 



ROSA BORDER 



Chemco 

Announcement 

(Kid Brush) 

22x34 -Sub. 28 



Chemco Announcement 

is made in the following 
colors: 

£lue * Uiolet • <Rose 
£uff-Grey 



"GoCDatch: 

Chemco Announcement 

^Bristol 

in same colors, size 
and finish 



PARAGRAPH TERMINALS 



323 



freehand 

A letter of medium color suggesting 
Old English 

Drawn in imitation of the strokes 
of a broad pen, the Jreehand Series 
carries an element of the refinement 
of Slack £etter, and yet it is very 
legible and rich looking for the pur- 
poses of modern print. Ghe capitals 
have slight decorative flourishes 
which give the page an added touch 
of beauty. 'Ghe lower-case alphabet 
is singularly clear and strong; each 
letter, although obviously based on 
Old English, has an unmistakable 
similarity to the <Roman fonts now 
in general use. And this is of impor- 
tance, because for general printing 
the letters should be simply formed 



TINT: CHAP-BOOK BORDER AND CHECKERBOARD RULE 



freehand Series 





^Profitable ^Possibilities 

I frCE p ossible development of 
a printing business bright 
adver tising m ethods is not 
appreciated by the majority) 
of printers+'Go printers properly equipped 
to handle the work, a ric h field, ready for 
developing, is disclosed herein. 'Ghe chief 
use of type to the printer is to attract and 
to stimulate business. *Ghe better class of 
customers demand Style, and are willing 
to pay for it; but it must be correct and 
effective. ^Printers who most convincingly 
display new type faces to their customers 
will derive the greatest profit from them 
because printing done with popular new 
type faces is worth more than that done 
with type faces which are worn or obsolete 

American tnjpe Pounders Co 




CLELAND BORDER MISSAL INITIAL 




ROTERS ILLUSTRATOR 



Che 

telephone 

is an Asset to 
^Business 



Its cost 

is but a few cents 

daily 



£>«_»_S\s 



JTE who first reduced the labor of copuists 
btj the use of movable types was disbanding 
hired armies and cashiering most kings and 
senates and creating a whole new democratic 
world. "He had invented the Art of ^Printing 

ChKCyCE 






ROSA BORDER 



325 



Jenson Oldstyle No* 2 



72 Point 



3A 4a 



Mink 



) Point 



3A 4a 



Hailed 



4A 9a 



Napkin 



42 Point 



Brigades 

36 Point 5 A 9 a 

SECURE 

Inquisition 

30 Point 6 A 10 a 

ENDURED 

Disrespectful 



24 Point 



RESOURCES 

Communicated 



Characters in Complete Font 


A B C D E F G 


H I J K L M N 


O P Q R S T U 


V W X Y Z & $ 


1234567890 


abcdefghi 


j k 1 m n o p q r 


stuvwxyz 


_ t ♦ ♦ ! P — ) * 

♦ f ♦ ♦ ♦ ♦ J %^0 


Character not made for 24, 30, 36, 42, 


48, 54, 60 and 72 Point sizes 



54 Point carried in stock only at Foundry 



18 Point 



10 A 20 a 



GOVERNED 
Protesting tribe 
given privileges 

14 Point 13 A 26 a 

MERCHANTS 
Improved method 
again thoroughly 
surprised retailers 

12 Point 16 A 32 a 

WINTER SCENE 
Pretty landscape sold 
particular gentleman 
from western society 

326 



10 Point 18 A 38 a 

FINISHED GARDEN 
Skillful arrangement of 
shrubbery and selection 
of proper flowers assure 
horticultural perfections 



8 Point 22 A 42 a 

SECURED PERFORMER 
The most cherished possession 
of the great instrumentalist or 
vocalist is his proficiency, and 
every endeavor is exerted that 
perfection be ever maintained 



6 Point 25 A 50 a 

MANY HOUSE ORNAMENTS 
The difference between a house that 
resembles a square box on the ground 
and one that seemingly belongs there 
is a good foundation planting* Proper 
plants cleverly distributed create just 
the beautifying effect usually needed 



Jenson Oldstyle No* 2 




Advertising assures the 
RIGHT WAY and greatly 
enlarges the market for the 
manufacturer's product*^ 

ADVERTISING PRINCIPLES 



A BUSINESS CANNOT 

STAND STILL FOR ANY 

LENGTH OF TIME 



A BUSINESS will either advance or go 
backward* The difference between 
growth or decline may be merely a 
question of advertising* Many a firm 
meets its overhead expenses and pays 
higher dividends from the increased 
volume of business created by 

ADVERTISING 



ANTIQUE ORNAMENT ROSA BORDER 



ART- EDUCATION 
MAGAZINE 



*■!= 



VOLUME 
TWO 




=** 



NUMBER 
ONE 



Art Principles 
Graphic Expression ♦ Manual Expression 

Enterprise Publishing Company 

BOSTON PHILADELPHIA CHICAGO 



ANTIQUE ORNAMENT OLD ENGLISH BORDER 



327 



Jenson Condensed 



72 Point 



3A 4a 



Bough 



60 Point 



3A 4a 



Spatula 



48 Point 



5A 7a 



MUSTER 
Harlequin 



42 Point 



5A 9a 



EXPENSE 
Refrigerate 



36 Point 



5 A 10 a 



DECEMBER 
Investigation 



30 Point 



7 A 12 a 



FREQUENTED 
Jumping Horses 



8 A 17 a 



EXISTENCE 

Night edition 
was expected 



12 Point 20 A 43 a 

KITCHEN GARDENS 

Produce choice fresh 
vegetables for thrifty 
suburban commuters 



10 Point 



22 A 46 a 



18 Point 



12 A 26 a 



HEMISPHERES 
Daring travelers 
discovered silver 

14 Point 16 A 39 a 

GIFTED MUSICIAN 

Contemplates taking 
extended foreign tour 
with larger orchestra 



ROMANTIC SCENARIO 
Quixotic drama unfolds 
remarkably interesting 
story splendidly filmed 

8 Point 26 A 55 a 

ILLUSTRATED TRAVELOGS 

Prominent lecturer announces 
unique pictorial entertainment 
combining: music with pictures 



6 Point 



28 A 60 a 



HONOR UNIVERSITY PRINCIPAL 

Student body of important university 
tenders farewell banquet to retiring 
president and presents valuable gift 
in appreciation of his helpful service 



96, 120 and 144 Point carried in stock only at Foundry 



Characters in Complete Font 


A B C D E F G 


H I J K L M N 


P Q R S T U 


V W X Y Z & $ 


12 3 4 5 6 7 8 9 


abcdefghi 


j k 1 m n o p q r 


s t u v w x y 2 


_*♦♦!> 

♦ f ♦ f * * 



328 



18 Point 



13 A 26 a 42 Point 



5 A 10 a 144 Point 



BROKE PLEDGE 

Explains Reason 



Jensen Bold Condensed 

int 5 A 10 a 

HIS Kite 



18 A 36 a 



i Point 



6 A 12 a 



RESERVING SEATS 
Prevents Crowding 



20 A 46 a 



BROKERS INTERESTED 
New Company Succeeds 



GRAINER 

Inspected 



30 Point 



8 A 14 a 



20 A 46 a 



ENCOURAGE OPTIMIST 
Brighter Future Sighted 



8 Point 



28 A 58 a 



MADE CREDITABLE SHOWING 
Amateur actors rehearsing new 
play delighted patient instructor 



MENTIONS 
Rival Joker 



24 Point 



10 A 17 a 



6 Point 



30 A 60a 



PROGRESSIVE MERCHANT RETIRES 
Reviews remarkable business career 
and advises those struggling for fame 



SPOKESMAN 
Gifted Soloist 



Characters in Complete Font 

ABCDEFGHIJ 
KLMNOPQRS 
TUVWXYZ&$ 

12 3 4 5 6 7 8 9 
abcdefghijk 
lmnopqrstuv 
wxyz. ,-':;!* 



3A 4a 




120 Point 



3A 4a 



Bide 



96 Point 



?A 4e 



Myth 



3A 4a 



Enable 



60 Point 



4A 5a 



Natural 



5A 8a 



Rudiment 



329 



DeVinneNo.2 



72 Point 3 A 4 a 

Nail 



60 Point 



3A 4a 



RED 
Sigh 



48 Point 



MINE 

Hayti 



42 Point 



4A 6a 



DITCH 
Expert 

36 Point 4 A 7 a 

USHER 
Injuries 



30 Point 



HERBS 
Kindled 

24 Point 6 A 11a 

CUSTOM 
Sacrifices 



18 Point 



ENCLOSED 
Nice Marble 

14 Point 13 A 25 a 

INVESTMENT 
Municipal bond 
issued recently 



12 Point 15 A 30 a 

BAND CONCERT 
Numerous critics 
heard soloist play 
difficult selection 



10 Point 19 A 39 a 

PEACE NEGOTIATED 
Statesman considering: 
terms offered declared 
outlook real promising 



8 Point 21 A 43 a 

REMARKABLE GENIUS 
Scholar shows wonderful 
knowledge of wild animal 
customs during captivity 



6 Point 22 A 44 a 

HISTORICAL ARCHITECTURE 
Beautiful building just finished 
greatly admired; ancient design 
followed for exterior decorating 
was favorably commented upon 
recently by renowned architect 



5Vi2,7 and 54 Point carried in stock only at Foundry 



Characters in Complete Font 




A B C D E F 


G 


H I J K L M 


N 


P Q R S T 


U 


V W X Y Z & 


$ 


123456789 





abcdefgh 


i 


j k 1 m n o p q 


r 


s t u v w x y 


z 


= ' • • ! V 
, . , . . 





330 



12 Point 



21 A 40 a 



De Vinne Condensed No. 2 

30 Point 6 A 11 a 72 Point 



BUILDING LIBRARY 
Contemplated outlay 
spiritedly subscribed 
when solicitors start 

10 Point 25 A 50 a 

OUTING GIVEN CHILDREN 

Enjoy invigorating breezes 
rapidly wafted shoreward 
on restless foaming billow 

8 Point 26 A 52 a 

MAYOR CALLING MEETINGS 
Notification officially received 
giving authority for occupying 
auditorium during convention 



6 Point 28 A 58 a 

MAGNIFICENT BUILDING ERECTED 
Experiences gained from preparations 
and construction both pleasurable and 
educational to gentleman supervising 
recent operations. Structure certainly 
improves appearance of thoroughfare 



MINUTE 
Particles 



8 A 14 a 



DREAMER 
Questioned 



12 A 23 a 



NICE OUTING 
Sailing Friday 



14 Point 



16 A 



BAND CONCERT 
Enthused maiden 
cheers conductor 



54 Point carried in stock only at Foundry 



Characters in Complete Font 

A B C D E F G 
H I J K L M N 
P Q R R S T U 
V W X Y Z & $ 
1234567890 
a b c d e f g h i 
j k 1 m n o p q r 
stuvwxyz 
• » • » • • 

331 



SA 4s 



Bigot 



60 Point 



HERD 
Septic 



48 Point 



3A 6a 



ROUGH 
Esquire 



42 Point 



4A 7a 



DETOUR 
Magnetic 



36 Point 



4A 8a 



QUAKERS 
Graduated 



Unusual lyiDeir 



'aces 



DESIGNED ESPECIALLY FOR 

HIGH-CLASS BOOKS, CATALOGUES, CIRCULARS 

AND OTHER COMMERCIAL WORK 




i\mneirican lype JroTuiiiclers 

c, 



SELLING HOUSES IN PRINCIPAL CITIES 




HAFTELBORDER HAFTEL ORN AM ENT 



332 




Pc 



mr^ 



Iybc ri 



©pillar iLype jraces 

DESIGNED ESPECIALLY FOR 

HIGH-CLASS OFFICE STATIONERY AND 

BUSINESS PRINTING 




American iLype Jroiiiiiclers 

c« 



SELLING HOUSES IN PRINCIPAL CITIES 




HAFTEL BORDER HAFTEL ORNAMENT 



333 



^Heavy Copperplate Gothic ) 



24 Point No. 30 



ENDANGER 



24 Point No. 29 



7A 



9A 



INSTRUCTION 

18 Point No. 30 9 A 

ERASED MARKS 

18 Point No. 29 11 A 

DEPTH MEASURED 

12 Point No. 28 13 A 

KNOWLEDGE SOUGHT 

12 Point No. 27 16 A 

FOUND HANDSOME BOOK 

12 Point No. 26 19 A 

SEVEN SCHOLARS FURNISHED 

12 Point No. 25 24 A 

INTERNATIONAL BOATING CONTEST 



Characters 


; IN 


Complete 








Font 








A 


B 


C 


d 


E 


F G 


H 


1 


J 


K 


L 


M 


N 


O 


P 


Q 


R 


S 


T 


u 


V 


W 


X 


Y 


Z 


& 


$ 


12 3 4 


5 


6 


7 


8 


9 


O . 




i . 


; 1 


? 



6 Point No. 24 21 A 

DEMONSTRATION SATISFACTORY 
MODERN LABOR-SAVING DEVICES 

6 Point No. 23 ^ . 26 A 

COLLEGE PROFESSOR RETURNS REPORT Q) 
DEPARTMENT OFFICIAL CORRECTS NOTE 



6 Point No. 22 32 A 

JUDGE HONORED FAMOUS EUROPEAN LIBRARIAN 
NEWSPAPER PUBLISHED BIOGRAPHY OF VISITOR 



6 Point No. 21 



37 A 



RAPID CALCULATING MACHINE PROVES VERY EFFICIENT 
SEVERAL LEADING BUSINESS MEN ENDORSED INVENTION 



OUR BIRTHDAY 

While serving the public for the past twenty-five years we have made a 
reputation for ourselves of which we are proud. to-day we celebrate our 

Twenty- Fifth Anniversary 

AND IN HONOR OF THE IMPORTANT EVENT PATRONS OF OUR STORE WILL BE GIVEN THE 
BENEFIT OF A THIRTY PER CENT REDUCTION ON ALL MERCHANDISE IN THE BUILDING. 
THIS WONDERFUL OFFER IS FOR TO-DAY ONLY. DO NOT FAIL TO TAKE ADVANTAGE OF IT 

COURTESY, QUALITY AND PROMPT SERVICE 

HAVE BEEN OUR POLICY FOR THE PAST QUARTER OF A CENTURY 

Broad Department Store 
Chester, Indiana 



Monday, June First 



334 



LIGHT COPPERPLATE GOTHIC 



Characters 


IN 


Complete 








Font 








a 


B 


c 


D 


E 


F G 


H 


I 


j 


K 


L 


M 


N 


O 


P 


Q 


R 


S 


T 


U 


V 


W 


X 


Y 


z 


a 


$ 


12 3 4 


5 


6 


7 


8 


9 


O . 


• 




; 1 


? 



6 Point No. 4 21 A 

PREPARED ELEMENTARY COURSE 
SCHOOLTEACHERS DIRECT BOYS 

6 Point No. 3 26 A 

INTERNATIONAL IMPROVEMENT SOCIETY 
FOREIGN BRANCH OFFICES CONSIDERED 



6 Point No. 2 



32 A 



AMERICAN RAILROADS CHANGE TIME SCHEDULE 
COMMUTERS REJOICED WHEN THEY HEARD NEWS 



6 Point No. 1 37 A 

FURNISHED APARTMENT HOUSE NOW BEING REMODELED 
WORK TO BE DONE BEFORE THE COLD WEATHER ARRIVES 



24 Point No. 10 



6A 



RENUMBER 

24 Point No. 9 7 A 

HARMONIOUS 



18 Point No. 10 



9A 



MONTH ENDING 



18 Point No. 9 



11 A 



EXCEPTING RULES 

12 Point No. 8 13 A 

SPECIMEN EXHIBITION 

12 Point No. 7 16 A 

REPRODUCTION INSURED 

12 Point No. 6 19 A 

SPECIALIZING MACHINE WORK 

12 Point No. 5 24 A 

FURNISHED MODERN DEPARTMENT 



LOUIS PINE 

PRESIDENT 



JOHN LIONS 

TREASURER 



FORD 
BANK 

CAPITAL and SURPLUS 
$975,000 



Auditors' 
Annual Report 



North Revington Boulevard 
MARIE OAKS, CHICAGO 



VERSATILE ORNAMENT 



RAILROAD SECURITIES 


STOCKS AND BONDS 


Haner-Smith Company 




BROKERS 




EXCHANGE BUILDING 


TELEPHONE 246 


BOSTON 



Dancing 



PRIVATE LESSONS 

TUESDAY AND 

SATURDAY 



KEEP UP WITH THE TIMES. LEARN 
ALL THE LATEST DANCES AND ADD 
TO THE ZEST OF LIVING. SPECIAL 
COURSE OFFERED TO BEGINNERS 



SPRING SEASON 



Reno Dancing Academy 
Hartland, Idaho 



335 



Light Copperplate Gothic Condensed 



24 Point No. 40 



8A 



KINDRED 
SERVING 



24 Point No. 39 



10 A 



ECONOMIC 
RESEARCH 



18 Point No. 40 



11 A 



IMPROVISER 
NUMBERING 



18 Point No. 39 



14 A 



ENCOURAGED 
MODERN SIGN 



12 Point No. 38 



18 A 



HISTORIC HOUSE 
BEING REPAIRED 

12 Point No. 37 22 A 

SUPERIOR PRINTING 
CHARMS CUSTOMER 

12 Point No. 36 26 A 

PROGRESSIVE METHOD 
INSPIRED CONFIDENCE 

12 Point No. 35 29 A 

DISTINGUISHED DIRECTOR 
PRODUCING COMIC OPERA 

6 Point No. 34 27 A 

EXTRAORDINARY PUBLICATIONS 
CREATE DESIRABLE IMPRESSION 

6 Point No. 33 31 A 

GOVERNMENT DECIDEDLY OPTIMISTIC 
INTERESTING ANNUAL REPORT ISSUED 

6 Point No. 32 . 37 A 

PRINTER DESCRIBES ARTISTIC COMPOSITION 
SOME NOTABLE CRAFTSMEN SHOW INTEREST 



6 Point No. 31 



42 A 



DETERMINED EDUCATORS DECIDED CRITICAL POINT 
MANY PEDAGOGUES ATTEND INSTRUCTIVE SESSION 



The Agathoi Dramatic Society 

A SOCIETY COMPOSED OF 

MEMBERS OF THE METROPOLITAN CHURCH 

WILL PRESENT 

The Prodigal Son 

A Comedy in Four Acts 
ATTHE CHURCH AUDITORIUM 

MANHATTANVILLE. NEW YORK 

WEDNESDAY AND THURSDAY EVENINGS 

FEBRUARY 24TH AND 25TH 

AT 8 O'CLOCK 



THE PROCEEDS OFTHESE ENTERTAINMENTS 

WILL BE USED FOR THE IMPROVEMENTS WHICH ARE BEING MADE IN 

THE CHURCH AND PARSONAGE 



The Agathoi Dramatic Society ofthe Metropolitan Church 



PRESENTS 



The Prodigal Son 

A COMEDY IN FOUR ACTS 

IN THE CHURCH AUDITORIUM. M ANHATTANVILLE, NEW YORK 

ON WEDNESDAY AND THURSDAY EVENINGS 

DECEMBER 2 4TH AND 2 5TH 



ADMISSION ONE DOLLAR 



LIMITED TO SEATING CAPACITY 



Characters in Complete Font 




ABCDEFGHIJKLM 


N 


OPQRSTUVWXYZ& 


$ 


1234567890.,-':;! 


? 



336 



Heavy Copperplate Gothic Condensed 



AMERICAN 

INSTRUMENTS OF UNUSUAL 

EXCELLENCE 

Endemann 
Pianos 



ON DISPLAY 

AT THE MUSIC SHOW 

HARMONY HALL 

NEXT WEEK 



Endemann Piano Company 

42Z EAST ROBERTS AVENUE 

PITTFIELD, PA. 



CHARACTERS IN 




COMPLETE 






FONT 




A 


B 


C 


D 


E 


F 


G 


H 


I 


J 


K 


L 


M 


N 





P 


Q 


R 


S 


T 


U 


V 


W 


X 


Y 


Z 


& 


$ 


1 


2 34 


5 


678 9 


• i 


» 


• • I ? 

• i • • 



BUSINESS HAS FINALLY RECOGNIZED THE FACT THAT 
ART IS MUCH MORE THAN "BEAUTIFUL FOOLISHNESS" 

Business Stimulated 

AN ARTISTIC PIECE OF PRINTING USUALLY ATTRACTS 
THE EYES OF BUSINESS MEN IN NOT ONLY YOUR OWN 
BUT IN EVERY OTHER LINE. WITH OUR FACILITIES FOR 
PRODUCING ARTISTIC PRINTING YOUR BUSINESS CAN 
BE STIMULATED NO MATTER WHAT YOU MAKE OR SELL. 
WE SHALL BE GLAD TO HOLD A CONFERENCE WITHOUT 
OBLIGATION WHENEVER IT SUITS YOUR CONVENIENCE 



Artistic Printing Company 

ADVERTISING DESIGNERS AND TYPOGRAPHERS 
POUGHKEEPSIE, NEW YORK 



24 Point No. 20 



8A 



READING 
MOTIVES 



24 Point No. 19 



10 A 



BOHEMIAN 
FINANCIER 



18 Point No. 20 



11 A 



MECHANICS 
PRODUCING 



18 Point No. 19 



14 A 



SUBMERSIBLE 
DESTRUCTION 

12 Point No. 18 18 A 

HUNTING RANCH 
INSURE PICTURE 

12 Point No. 17 21 A 

BANKERS HONORED 
NEGOTIATING LOAN 

12 Point No. 16 25 A 

GRADUATES REJOICING 
PEOPLE REMAIN QUIET 

12 Point No. 15 29 A 

SUPERIORITY RECOGNIZED 
FINEST EXAMPLES SHOWN 

6 Point No. 14 27 A 

INTERESTING ANNOUNCEMENTS 
DELIGHTED REFINED CUSTOMER 

6 Point No. 13 31 A 

ENTERPRISING FOREIGNERS PROSPER 
SHOW EXCEPTIONAL BUSINESS SENSE 



6 Point No. 12 



37 A 



CRITICS ADVOCATING DISTINCTIVE FEATURES 
RECOGNIZE GREAT ADVANTAGES THEREFROM 



6 Point No. 11 



ADVERTISING DIGNIFIED COMMERCIAL STATIONERY 
HELPS STIMULATE DESIRABLE TRADE EVERYWHERE 



FLORAL DECORATOR 



337 



Light Copperplate Gothic Extended 



24 Point No. 70 



ENSURED 

24 Point No. 69 6 A 

RIGHTEOUS 



18 Point No. 70 



8A 



INSTRUCTIVE 

18 Point No. 69 9 A 

FOREIGN BIRTH 

12 Point No. 68 11 A 

SMART EXECUTOR 

12 Point No. 67 13 A 

PRODUCING FIGURES 

12 Point No. 66 15 A 

MECHANICS PROSPERING 

12 Point No. 65 18 A 

HISTORIC BANKING CONCERN 



6 Point No. 64 17 A 

ENTHUSIASTIC ADVERTISER 
SHOWING ARTISTIC DESIGN 



6 Point No. 63 



22 A 



IMPORTANT BANQUET ARRANGED 
MANY NOTED SPEAKERS PRESENT 



6 Point No. 62 



26 A 



INTERNATIONAL ROWING CHAMPIONSHIP 
MAGNIFICENT BRONZE TROPHYAWARDED 

6 Point No. 61 30 A 

CONTEMPLATE REMARKABLE DEMONSTRATION 
PRESIDENT ATTENDS IMPRESSIVE CEREMONIES 



Characters in Complete Font 


A B C D E F 


G 


H 1 J K L M N 


O 


P Q R S T U 


V 


W X Y Z 8c $ 1 


2 


3 4 5 6 7 S 9 


O 


.,-':;!? 





Baker-Richardson Company 

incorporated 
MADISON SQUARE. SCHENECTADY, KANSAS 



OUR MR. JACKSON WILL CALL ON YOU SEPTEMBER 24TH 
WITH AN UNUSUAL SHOWING OF USEFUL AND ARTISTIC 

SILVERWARE 

MR. JACKSON RANKS AMONG THE LEADING AUTHORITIES 
ON SILVERWARE, HAVING BEEN ASSOCIATED FOR YEARS 
WITH NOTABLE EUROPEAN DESIGNERS, AND WE BELIEVE 
YOU WILL FIND HIS VISIT OF UNCOMMON INTEREST. 

Baker-Richardson Company 

incorporated 
August Ninth 



338 



Heavy Copperplate Gothic Extended 

6 Point No; 74 17 A 24 Point No. 80 5 A 

CONCERTSINGERS RETURN 
BEAUTIFULWINTER HOMES 



MENDING 



6 Point No. 73 22 A 

ILLUSTRATED WESTERN SCENERY 
VARIOUS KINDS OF LARGE SHOWS 



6 Point No. 72 



27 A 



NEW MACHINE BREAKS RACING RECORD 
HIGH-GRADE SHOES SOLD REASONABLY 



6 Point No. 71 30 A 

NEW YORK CENTRAL TRAVELS ALONG HUDSON 
COUNTRY DISPLAY WINDOWS VERY ATTRACTIVE 



CHARACTERS IN COMPLETE FONT 


A B C D E F 


G 


H I J K L M N 


O 


P Q R S T U 


V 


W X Y Z 8c $ 1 


2 


3 4 5 S 7 S 9 


O 


_ » • . T +? 

f ■ , . . 





24 Point No. 79 



6A 



18 Point No. 80 7 A 

COLD WINDS 

18 Point No. 79 8 A 

NUMBER FOUR 

12 Point No. 78 11 A 

FROZEN CHICKEN 

12 Point No. 77 13 A 

NOTED AUTOMOBILE 

12 Point No. 76 15 A 

MERCHANTS CROWDING 

12 Point No. 75 18 A 

NUMEROUS HOMES DESIRED 



Mrs. Edna Mae Brown 

TAKES GREAT PLEASURE IN INVITING YOU 
TO BE PRESENT AT HER 

THIRD VIOLIN RECITAL 

Miss Lillian Johnson 
Soloist 



Sunday Afternoon, June First 

THREE FORTY-FIVE O'CLOCK 



MENDLESHOW DRAWING ROOMS 

NORTHSHORE MANOR 



FOR THE BENEFIT OFTHE WAR WORKERS 
TICKETS SENT ON REQUEST 



339 



Copperplate Gothic Italic 



24 Point No. 60 



6A 



HUNDREDS 



24 Point No. 59 



EXPOUNDING 

18 Point No. 60 9 A 

MAGNIFICENCE 

18 Point No. 59 11 A 

RECONSTRUCTION 

12 Point No. 58 12 A 

PERMANENT SERVICE 

12 Point No. 57 16 A 

LEGENDARY HAPPENINGS 

12 Point No. 56 18 A 

DASHING OFFICER PROMOTED 

12 Point No. 55 22 A 

ENTHUSIASTIC VOYAGERS RETURN 



Char a 


cters in Complete Font 


A 


B 


c 


D 


E 


F G 


H 


I 


J 


K 


L M 


N 


O P Q R 


S 


T 


U 


V 


W X 


Y 


Z 


a 


9 


1 


2 


3 


A 5 


6 


7 


8 


9 


o 


, 


, - 




I 


7 



6 Point No. 54 21 A 

STRAIGHTFORWARD APPRENTICE 
NOTABLE LEGISLATORS ELECTED 

6 Point No. 53 25 A 

PROFESSIONAL ACTIVITIES CONDEMNED 
STORES ENJOYED PROSPEROUS SEASON 

6 Point No. 52 32 A 

BRILLIANT ENTERTAINMENT CLOSES PAGEANTRY 
MISUNDERSTANDING CAUSES SERIOUS BLUNDER 



6 Point No. 51 37 A 

WONDERFUL RESULTS SECURED BY SIMPLIFIED PROCESS 
ELECTRICIANS DISCUSS NUMEROUS TOPICS OF INTEREST 



CATALOGUE 

RARE 

MEDIEVAL PAINTINGS 

AND STATUARY 

IN THE HARRESON 

COLLECTION 



issued by 

The National Art Museum 

san francisco 

MCMXXV 



FOURTH SEASON 



DECEMBER 

ROMEO AND JULIET 

Academy of Music 

JANUARY 

MERCHANT OF VENICE 

City Opera House 

february 
TIMON OF A THENS 

Noble The a tre 



SEASON TICKETS ARE NOW ON SALE 



340 



Copperplate Gothic Bold 





CHARACTERS IN 






COMPLETE FONT 




A 


B C D E F 


G 


H 


1 J K L M 


N 


O 


P Q R S T 


U 


V 


W X Y Z & 


$ 


1 


2 3 4 5 6 7 


8 


9 


O .,-':; ! 


7 



24 Point No. 50 



6A 



EMBRACED 

24 Point No. 49 7 A 

RETRIBUTION 

18 Point No. 50 9^ 

NECROMANCER 

18 Point No. 49 11 A 

UNCOMPROMISING 



7A 



9A 



6 Point No. 44 22 A 

SUPERINTENDENT ENCOURAGED 
MECHANIC PATENTED INVENTION 

6 Point No. 43 25 A 

PERIODICAL ILLUSTRATORS BANQUETED 
BUILDS EXTENSIVE STEEL WAREHOUSES 

6 Point No. 42 34 A 

ESTABLISHED SEVENTEEN NORTHERN BRANCHES 
HASTEN ARRANGEMENTS FOR INVITATION DANCE 
BUSINESS THOROUGHFARE QUICKLY DECORATED 



12 Point No. 48 13 A 

MYSTERIOUS SEARCH 

12 Point No. 47 16 A 

FINANCIAL ADJUSTMENTS 

12 Point No. 46 19 A 

DISTINGUISHED PHILOSOPHER 

12 Point No. 45 24 A 

BRILLIANT INSTRUCTOR RESIGNED 



6 Point No. 41 



37 A 



MANUFACTURING BUILDER SECURES FACTORY CONTRACT 
FREIGHT CONFERENCE ADJOURNS AFTER PRELIMINARIES 
ARCHITECTURAL SCHOOL POSTPONES THIRD EXHIBITION 



Joseph Buchanan 



Mr. Richard N.Dillingham 



REPRESENTING 

HUNTIN BANKING COMPANY 

PITTSBURGH 



SLOANE & BUCHANAN 



MANAGING AGENTS AND DIRECTORS FOR THE PRINCIPAL 
FOREIGN AND DOMESTIC COMPANIES 



CASUALTY 
ACCIDENT 



INSURANCE = 



LROAD 
LITY 



Pittsburgh 



BRANCH OFFICES ARE LOCATED IN ALL THE IMPORTANT CITIES OF THE COUNTRY 
THE FACILITIES OF OUR ORGANIZATION ALWAYS AT YOUR DISPOSAL 



9285-9289 WASHINGTON BUILDING 

INDIANAPOLIS 



Cincinnati 



341 



copperplate Gothics 



TELEPHONE CONCORD 246 



Cambridge, Mass. 



19 



IN ACCOUNT WITH 

George Henderson Company 

ORNAMENTAL HARDWARE 



TERMS: NET THIRTY DAYS 



Nineteen Chestnut Street 



BALANCE BROUGHT FORWARD 



EDGAR CORSON, M.D. 



CONSULTING SURGEON 



OFFICE HOURS 
9.00 TO 11.30 A.M. 
2.00 TO S.OO P, M. 



MARCHMONT BUILDING 
PITTSBURGH 



SOUTHERN MINING COMPANY 

DESIRES TO ANNOUNCE THAT IT HAS LATELY 
OBTAINED THE SERVICES OF 

Herbert Ritchford 

IN THE CAPACITY OF 

ASSAYING CHEMIST 

WITH OFFICES AT 

COSMOPOLITAN FIRE INSURANCE BUILDING 

NINETEENTH AND SYCAMORE STREETS 

MINNEAPOLIS 



342 



COPPERPLATE 
GOTHICS 



A DESIRABLE ALL-ROUND TYPE FAMILY 

WHICH INCLUDES AN UNUSUAL RANGE OF FACES 

IDEALLY ADAPTED TO PRACTICALLY 

ALL GRADES OF COMMERCIAL 

AND SOCIAL PRINTING 




Haftel Ornament 



SHOWING A FEW OF 

THE MANY USES FOR THIS 

STANDARD FAMILY 



American Type Founders 
Company 



Light Copperplate Gothic and Lig-ht Copperplate Gothic Extended 



NO SHOP IS 

COMPLETE WITHOUT 

THIS FAMILY 



Richard Kensington 



PUBLIC STENOGRAPHER 



IROQUOIS BUILDING 

ATLANTIC CITY 



STOCKS • BONDS 



MERCANTILE TRUST 
BUILDING 



Copperplate Gothic Shaded and Light Copperplate Gothic 



Copperplate Gothic Shaded and Light Copperplate Gothic 



HORACE BOTHWICK 

INVESTMENTS 



TELEPHONE 

BRUCE 1723 



Knox Building 

Pinegrove City 



Heavy Copperplate Gothic and Copperplate Gothic Italic 



ADMITTING THE BEARER AND FRIENDS TO 
AN UNUSUAL EXHIBITION OF 

RARE PRINTS 

FROM THE PRIVATE COLLECTION 
OF BARON MARKHAM 



JOSIAH RUTGER INSTITUTE 

WEEK OF MARCH SECOND 



Heavy Copperplate Gothic and Heavy Copperplate Gothic Extended 

344' 



MADISON DR/ 

ANNOUNCERS TH 

OF AMEl 

"MUDGE A 

BY HENRY 

TO BE GIVEN F< 
THE COM 

WEDNESDAY, DEC 

EMERSOr- 



Light Copperplate Gothic Extended 

COPPERPLATE 
GOTHIC FAMILY 

THIS FAMOUS TYPE FAMILY 
NEEDS NO INTRODUCTION 
TO ALERT TYPOGRAPHERS. 
ALTHOUGH DESIGNED FOR 
STATIONERY AND SOCIETY 
PRINTING, IT CAN BE USED 
IN PRACTICALLYALLKINDS 
OF COMMERCIAL PRINTING 



;kbridge 



Erwin Halstead 



ESTMENT SECURITIES 



BELL TELEPHONE 
MARKET 9562 



A ATTIC SOCIETY 

HIRD OF a series 
AN PLAYS 



COMBINES 

ATTRACTIVENESS 

WITH UTILITY 



V 



POCKET CAMERAS 



SUPER LENSES 



PRESTO CAMERA COMPANY 

MANUFACTURERS AND IMPORTERS OF 

EQUIPMENT FOR PICTURE MAKING 

246 FAIRMOUNT AVENUE 
NORTH NEWBURGH 



INTRODUCING 

HARRY SEAMAN 



Heavy and Light Copperplate Gothic Condensed 



sIDERSON" 

BROW MABIE 














the: benefit of 






LUNCHEON 




NITY CLUB 






TENDERED TO 




/IBER EIGHTEENTH 






MISS IRENE CAMERON 




JDITOR1UM 






BY HER ASSOCIATES IN 

THE ACCOUNTING DEPARTMENT 

OF THE 

JOHNSTON-CORNISH , 












COMPANY 






HOTEL CHESTERFIELD 


HOTEL MASSACHUSETTS 
TURDAY, OCTOBER TWENTIETH 






VIRGINIA BEACH 


' ONE-THIRTY O'CLOCK 






FACING THE OCEAN CAFETERIA RESTAURANT 


Light Copperplate Gothic Condensed 











Heavy Copperplate Gothic Haftel Ornament 



345 



Copperplate Gothics 



Telephone Centre 463 



Showrooms in Chicago 



FRENCH POTTERY COMPANY 

MANUFACTURERS AND DESIGNERS OF 

POTTERY FOR DECORATIVE PURPOSES 

EUSTQN, OHIO 



THE KENSINGTON PLAYERS PRESENT 


HUMORED 


sQUE 


A PLAY IN FIVE ACTS 


NOVEMBER ELEVENTH AND TWELFTH 


IRVINGTON OPERA 


HOUSE 


TWO DOLLARS 


EIGHT O'CLOCK 



ANNOUNCING THE APPOINTMENT OF 

THE HOUSTON COMPANY 

AS OUR EXCLUSIVE SUSSEX COUNTY 
REPRESENTATIVE FOR THE 

JOHNSTON SUPER EIGHT 



THE SENSATION OF THE FEBRUARY 
AUTOMOBILE SHOW 



JOHNSTON MOTOR CAR COMPANY 



REGENT SQUARE, NEW YORK 



Light Copperplate Gothic and Caslon Openface Title Haftel Ornament 



This insert is printed on PRIMROSE CANFOLD. Basis 20x26-60 lbs. 
Made by MARTIN CANTINE COMPANY, Saugerties, N. Y. 



Copperplate Gothics 















OFFICERS 

GEORGE PARSONS 




THE CENTRAL NATIONAL BANK 






PRESIDENT 
ERIC BIRDLEIGH 




OF BRIDGEPORT 






VICE-PRESIDENT 










JOHN LOWE 
CASHIER 




BUSINESS MEN AND CORPORATIONS HAVING ANY 
FUNDS WHICH THEY ARE NOT YET READY TO USE 






" 




IN GREATER BUSINESS ARE INVITED TO CONSIDER 






Dl RECTORS 




THE ADVISABILITY OF DEPOSITING THEM WITH US 






J. M. DAY 




IN AN INTEREST BEARING CHECKING ACCOUNT OR 






ROBERT KLEINERT 




EXCHANGE THEM FOR CERTIFICATES OF DEPOSIT 






W. LIGHTER 




WHICH WILL BEAR INTEREST AT THE HIGHER RATE 






RALPH KENDALL 










BRIAN REID 




WE ARE THEREFORE IN THE POSITION TO PRESENT 






H 




SPECIAL OPPORTUNITIES FOR THE EMPLOYING OF 








FUNDS IN LONG AND SHORT TERM INVESTMENTS 






CAPITAL 




BRAIDFORD AVENUE AT MORGAN STREET 






$2,587,000 




DIRECTLY OPPOSITE THE UNION DEPOT 






MEMBER FEDERAL 




SOUTH BRIDGEPORT, PENNSYLVANIA 






RESERVE SYSTEM 



















BEREUX TOILET 
PREPARATIONS 



Some people have the 

ASTOUNDING FACULTY OF 
KEEPING COOL AND ALSO 
IMMACULATE IN SUMMER. 
WITH MANY IT IS DUE TO 
BEREUX TOILET ARTICLES 
SUCH AS PERFUMED SOAP, 
FINE FACE POWDER, RICH 
PERFUMES, FACE CREAMS, 
LOTIONSAND MANYMORE 
OF THEIR WORLD KNOWN 
DELICATE PREPARATIONS 

THE NAME BEREUX IS A 
GUARANTEE OF QUALITY 
AND TRUE SATISFACTION 



HUGO BEREUX COMPANY 

IMPORTERS AND MANUFACTURERS 

NEW YORK PARIS LONDON 



CENTURY CLUB 

HOTEL NESTOR 
MENU 

■ 

OYSTER COCKTAIL 

CONSOMME EN TASSE 

CUCUMBERS OLIVES RADISHES 

FRESH CRAB MEAT 
BROILED SPRING CHICKEN 

CURRANT JELLY 

BAKED POTATOES CORN ON COB 

ASPARAGUS TIPS 

FRUIT ICES FRENCH PASTRY 

DEMI TASSE 



347 



36 Point 



Copperplate Gothic Shaded 

PATENTED DEC. 8. 1914 REGISTERED NO. 627.273 

4A 




URN 



5A 






24 Point No. 90 



*3 



24 Point No. 89 



R 



7A 



:uv c.a 



18 Point No. 89 



ir&ir- 



9A 



(3 



CHARACTERS IN COMPLETE FONT 


A 


B 


C E 


F G 


H 


I 


J K 


L 


::.■■ N 


O 




Q 


R 


S T 


u 


¥ 


W 


X 


Y 2 


& 


$ 


1 


2 


3 4 


B 


g 


7 


8 


- 




9 


. « ? 




* 9 


I ? 


The following overhanging characters are supplied 
with fonts in all sizes from 12 to 36 Point 


A 


F 


L P 


T V 


W Y 



18 Point No. 88 



UBTE..;:FUG 



11 A 



12 Point No. 87 IS A 

FA'vOUS . A OR 

12 Point No. 86 17 A 

G ©UP : 

12 Point No. 85 21 A 

PRINTING EXH1 ' ITIONS 

12 Point No. 84 24 A 

REWARDING MAINE HUNTER 

6 Point No. 83 27 A 

MSCHIGAM BANK S BANQUETED 
• . : ■ ICTED BEAUTIFUL WEATH 

6 Point No. 82 31 A 

LARGE RADIO BROADCASTING STATION 
GRECIAN DANCERS DELDGHT AUDIENCE 

6 Point No. 81 38 A 

SPECIAL EXCURSION RATES FOR DELEGATES 
REMARKABLE FRENCH PAINTINGS EXHIBITED 



STUDIES 

IN DRAWING, COMPOSITION 

BLLU STRATI O : AMD 

PAIMTIHG 




STILL LIFE, ANTIQUE AND 
PERSPECTIVE 



CONDUCTED BY 

Florence Burleson 

DEAM STUDIO BUSLDSNG 

CINCINNATI 



ANTIQUE ORNAMENT 



348 



Copperplate Gothic Shaded 



:CEPTIONi 



GIVEN OH THE OCCASION OFTMS THIRD ANNIVERSARY 
BYTH ALUMWSOC1ETYAN TH 
PUPILS OF THE 

Iarton Technical School 

Grand Ballroom of Hotel Burke 

CHESTER BOULEVARD 



TU~"-DAY E¥Ef^TOG 9 MARCH EIGHTEENTH 



NINETEEN HU^iD 



1NFOR 



Minth Annual 

A QU T 

OF THE OFFICERS AND 
MEMBERS OF 

The Oeam T tf usic 
Society 

HAMPTON, VIRGINIA 



W 



Crescent Gardens 
June Sixth 



Processor Louis Merjbith 

TOASTSVIASTER 



HAFTELORNAMENT 



Florence ramford 

ELOCUTHO^HST 



S4. ASTSR PLACE 



Elmwood Studio 

NEW YORK 



.iAYHEARN 

REQUESTS TH HONOR OF 
YOUR COMPANY AT A 

•irtioay Party 

IM HONOR OF HER DAUGHTER 

Louise 

AT HER • DENCE 

27 VINE COURT 

Friday Afterim©©^, ■ i First 

AT THREE O'CLOCK 
E!@HT YEARS OLD 



349 



MODISH' 



18 Point No. 1 



18 Point No. 2 



7A 



12 Point No. 1 10 A 

12 Point No. 2 12 A 

DESIGNS GUT 

MI€jJHT BOMBS 

12 Point No. 3 16 A 

CSUIKT NEIGHBOR 
1MW€¥M3KM32> €MJJJn>M 

6 Point No. 1 18 A 

6 Point No. 2 21 A 

3TUDEKT Ml£IO B S' , g§ IB:EP3L.O:ML&. 

KKOWI,K©GE CITES S^OW^K. 

6 Point No. 3 25 A 



CJai^seAcnrKses km CJcs 


aia^sL-Mra^ Fokt 


A 


15 


C3 


13 


K 


F 1 


G 


H 


1 


jr 


k 


K, 


M 


W 


O 


F> 


Q 


R 


S 


°T 


u 


V 


W 


X 


Y 


5K 


& 


s 


l^S4S€l / f@©© 



9 £> e> Q sp 

0900 



The following 


overhanging characters are supplied 
with each font 


A #L P T V W ¥ 








Akwversary Dipwem 

BlM'DHAMPTOM LlTERAKY SOCIETY 



as„ ©» v a 5P„ 



350 



Title Shaded Litho 



CHARACTERS IN 
COMPLETE 

i^ont 


ABC 


D 


E F G- 


H 


I J K 


L 


31 N O 


P 


QMS 


T 


U v TV 


X 


Y Z & 


S 


12 3 4= 


5 


6 7 8 


O 


. * # • 1 


r 



24 Point No. 2 



nort: 



24 Point No. 1 



MUSKET 



18 Point 



KINGDOMS 



12 Point No. 3 



7A 



FINE PRINTER 

12 Point No. 2 12 A 

EMINENT DESIGNERS 

12 Point No. 1 15 A 

DISTINGUISHED MEMBERS 

6 Point No. 2 16 A 

PRODUCING HANDSOME BROCHURES 
DEAIANSS laiMEBIATE RECOGNITION 

6 Point No. 1 20 A 

CBLEBRATEB TYJOGRAPHDR ENTHUSIASTIC 

3COISERN ACCESSORIES INCREASED INTEREST 



Lorenard Country Club 

No»T« Decatur, Illinois 

THE ENTERTAINMENT COMMITTEE TAKE S GREAT 

PLEASURE IN ANNOUNCING THE 



Meriden S VMP I IONY 

Orchestra 

FRIDAY, JANUARY SIXTEENTH 

MOFNTBANK ARMORY 



Francis Nort , tioiinist 
Ebitm Cole, harpist 



CARRIAGES AT ELEVEN 



351 



]LjIthoc3I£AP]B[ Shaded 



18 Point No. 8 



fgTAT3?§?T3C3 

18 Point No. 7 7 A 

EXPAMTMK'G 



12 Point No. 6 10 A 

PERSONALITY 

12 Point No. 5 12 A 

QUAIMT CONCERT 



12 Point No. 4 16 A 

RAPID CALCULATIOMS 
IMPORTANT MESSAGE 

6 Point No. 3 18 A 

MACSWIS'IES HUNDREB ^SME^ 
SECURED UNIQUE I»ISOOI£AM 

6 Point No. 2 21 A 

PLEAsme motion wKtGTWJWim n-A^sr 

YOCWe C^HlI^lSS^ISPf A1"r5>lNB> CSI5SCJUS 
6 Point No. 1 25 A 



Cssaxsactitcsrs aw Complete Font 

The following overhanging characters are supplied with each font 
A W 1L. 5* T W W Y 






Louise MayIBsj^m:^ 

^„ 8S! JAY AV3SWCTJE 
J$S SlalL. 3 W IE 3Sg 

BOSTON 


Amekicaw 
Type touHro^MS 
Company 




The Imdubtmial 

oar ^ursH^Aroffi' 

C50SSX9HA3L>ILrE' HPJVHTSTS YOU A^H 


Art Society 

I*ff»]EI3A 

^ your as-aaHE^ross ^0 ibs; 




Ammivkksaky DlNNKM '©AMCE 

Satumbay Evening, Pctcsbem Thimteenth 

ffi'^'CBEI^TLEI^'S' MUSIC DAZSCKNO ATP TJERT 





352 



12 Point No. 71 23 A 

MANY INITIRSISTBN© 
PAPERS EXHBSUTSD 
©!!Nj!F!!TIJINje MAYOR 

6 Point No. 74 28 A 

mmrimmmmmmm wAn&mn 
pmrnwrnm euMueAm hjilp 

F@K THJlim PROFICIENCY 



6 Point No. 73 32 A 

ReeovgRs fren6h PieirumBS ' 

By^UINj® THjS Rl©gNJT DISPLAY 



STEELPLATE GOTHIC SHADED 

24 Point No. 72 



12 Point No. 74 14 A 

PEIMOUINJCED 
RANCOROUS 

12 Point No. 73 17 A 

MISDEMEANOR 
HARPSICHORD 

12 Point No. 72 19 A 

SUPERABUNDANT 
KNICKERBOCKER 







CHARACTERS IN COMPLETE FOIMT 


A 


B 


c 


D 


E 


F 


© 


H » J K L M " 


N 


© 


P Q 


R 


S 


T l 


j y w x y z 


m 


$ 


1 


1 


3 


4 


S 


B 7 © © © 








=. 


» " 


» 


•j 


V =J !J 



ANKS 
HEDGI 



24 Point No. 71 



8A 



EMBARK 
SECOND 



18 Point No. 72 



9A 



NJOMJADUC 

KINGDOM 



18 Point No. 71 



RESIIDENCE 

DIRECTORS 



1 

The National accountant 


"i 


or mmw yqmk 




THE LEAPVN® PE^1J@©IJCA\L \M ITS FUEL© 




ANNOUNCES THE APPOINTMENT OF 


| 


MR a ALEXANDER! JACKSON 


1 


AS THE EDITOR-IN-CHIEF 


1 


WITH OFFICES AT 175 PARK LANE 




efficyuvi 




JANOARY FIRST 





353 



ENGRAVERS ROMAN SHADED 



36 Point 



3A 



MEND 



24 Point 



4A 



CHMOME 



18 Point No. 52 



REQUIRING 
NUMBERED 



18 Point No. 51 



9A 



12 Point No. 55 



10 A 



KINGDOM UNITED 
SECURE DECISION 

12 Point No. 54 12 A 

NOTEB MUSIC STORE 
SPANISH PROVERBS 

12 Point No. 53 13 A 

FOUND HISTORIC KELIC 
HANDSOME BROCHURE 



12 Point No. 52 



14A 



MOUNTEB POLICE SQUAB 
HOTEB ENGLISH PRINTER 



12 Point No. 51 15 A 

IWCMEAgE CLOTH PRODUCTION 
KEQUESTIWG ©IGNIFIEB TYPES 



6 Point No. 51 16 A 

MODERNIZED SUBMARINES EXHIBITED 
COUNTERSIGNING NUMEROUS ORDERS 





CHARACTERS IN COMPLETE FONT 




A 


B 


C CD 


E 


F. 


G 


H 


I J K 


L 


M ' 


N 


O 


P Q M 


S 


T 


U 


v 


W X Y 


z 


& 


9 


1 


2 3 4 S 


© 


7 


8 


0., 

The following- overhanging characters are 
with each font 


; t 


? 






A V W Y 







IWSUKE HOMES 
BIHBS EBITIOW 







THE SOCIETY 

FOR 

H MEDIGAL MEBEAKCH j 

REQUESTS 

THE HONOK OF YOUR 

PRESENCE AT 

The Fall Meeting 

OCTOBER TWELFTH 

AT ITS ROOMS 

STANHOPE BUILDING 

BY ORDER OF THE 

PRESIDENT 

i , ,1™ „, „ '.;;-:::;] 











354 



ENGRAVERS BOLD 



CHARACTERS IX COMPLETE FOXT 


A B C D E F 


G 


H I J R L M 


X 


O P Q R S T 


XT' 


V W X Y Z & 


8 


123456789 


O 


_ » . . T *> 
•5 * ? * * 




The following overhanging characters are supplied 
with each font except 6 Point Nos. 1 and 2 


A E P T V W V 





36 Point 



3A 



READINGS 

FROM 

DICKENS 

By ALICE X. REID 

ELOCUTIONIST 



MISS REID HAS BEEN 
DELIGHTING LARGE 
AUDIENCES FOR THE 
PAST FOUR SEASONS 
AND THE PEOPLE OF 
MERIDEN ARE VERY 
FORTUNATE IN THIS 
ENGAGEMENT 



AVKDMSDAY EVENING 
JUNE TENTH 



Birgex Auditorium 

SOUTH BURLING STREET 
MERIDEN 



SUM 



30 Point 



KING 

24 Point 5 A 

MIRTH 

18 Point No. 2 7 A 

ESTATES 

18 Point No. 1 8 A 

DISHONOR 



12 Point No. 3 10 A 

BOLD MINER 

12 Point No. 2 12 A 

IDEAL FRIENDS 
MODERN PRICE 

12 Point No. 1 17 A 

PROMINENT DRIVER 
MODERN PURCHASE 

6 Point No. 5 16 A 

DISTINGUISHED PAINTER 
KNIGHT PROCURES HOME 

6 Point No. 4 20 A 

ARCHITECTURAL SUPERVISORS 
REPRODUCED FAMOUS MASTER 

6 Point No. 3 27 A 

AMERICAN CONTRACTORS INSTRUCTED 
REMARKABLE SPECIMEN COLLECTIONS 



6 Point No. 2 



30 A 



MANY BRIGHT PRINTERS MOVING NORTHWARD 
INSTRUCTORS PRESENT VEXATIOUS PROBLEMS 



6 Point No. 1 



34 A 



SEVERAL MAGNIFICENT SCENES INSPIBED DESIGNER 
ENTERTAINERS DEMANDED INSURANCE PROTECTION 
SOME ROMANTIC ESCAPADES RECENTLY DISCLOSED 



355 



Invitation Series 



24 Point 



8 A 16 a 



MASQUERADING 

Exquisite Harmony 



18 Point 



12 A 22 a 



IMPROVE BROCHURE 

Finish Original Specimen 

14 Point 16 A 32 a 

MERITORIOUS CHARACTER 

Recognizing Distinctive Qualities 

12 Point 18 A 36 a 

UNIQUE CREATION PRODUCED 
Elicits Several Favorable Comments 

10 Point 20 A 40 a 

LIBRARY TRUSTEES HEAR REPORT 
Card Holders Receiving Splendid Service 




8 Point 23 A 44 a 






BANKERS REMAIN HIGHLY OPTIMISTIC 

Monthly Statement Shows General Prosperity 


Phone 140b 




6 Point 24 A 47 a 

NUMEROUS SCHOOL CHILDREN ENTERTAINED 
Commercial Teacher Served Luncheon on the Campus 


MISS ELINOR SMITH 

Manicuring 
26 Temple Court Boston, 


Mass. 




Noiable Embroidery 


Exhibition 






Annual Display of Domestic Needlework 
from the showrooms of the 






Swiss Manufacturing Companu 






Commercial Auditorium, Southern Boulevard 
Middletown, Connecticut 






During the week beginning Mondau, June Sixth 






An excellent opportunity to view a fine assortment of 
Renaissance Laces 







356 



Invitation Series 



Telephone Intervale 641 



Edward Simpson Morton 





Importer and Collector of Antiques 




Statu arg /vti 


,. 


m, Jewelry 




Rugs W| 




W Vases 


Cable Address 




385 Westchester Avenue 


Morston, N. Y. 






New York City 




Phelps &Reynol 

Cut Flowers • Plants • Trees • Shrubs 

1349 Wadsworth Avenue East 
Sacramento 



announce 

A new organization now operating 
greenhouses and. nurseries for the 
production of choice flowers, trees, 
shrubs and bushes. The manager 
will strive to give a most complete 
service for all occasions from their 
branches and from the showroom 

Mr. Phelps for the past fifteen years 

has been general manager for 

Harlington & Company 



B erf ran d Houghton 

Dramatic Artist 



Higby 
Building 



Rochester 



VOCATIONAL CAMEO 



V1RK0TYPE COMBINATION MONOGRAM 



357 



Inviicrition Shcided 

PATENTED MAY 9, 1916 REGISTERED NO, 655,642 

24 Point 





ELITE 

Finishing School 

Ait ojpgcnsizaition of 

unusual ©xeelleiie© 
which ni€€te ©very 

demand of pal roisg 
who desire uoi hixig 
bui A© bcsl- Ev©ru 

leadier is a leader 
in bis ©special field 



Chauncy M. Burns 

PRINCIPAL 

29 Easi Boulevard 
Cohmxbzis 



6A 10a 



BURNISHING 

Inspired Sliicjer 

18 Point 9 A 18 a 

SPRING MODELS 

Enchanting Damsel 

14 Point 13 A 25 a 

HANDSOME LIBRARY 
Quickly Impressed Lcidles 

12 Point 15 A 30 a 

DANCING INSTRUCTORS 
Lessons Given Each Monday 

10 Point 16 A 32 a 

SOCIETY MAIDENS ELOPED 
Purely Unsophisticated Gambol 



CHIC DECORATORS 



Wholesale Coiafec 



Characters in Complete Fowl 

ABC-DEFGHIJKLM 

NOPQK8TUVWXY 
Z & | 1 2 3 4 5 6 7 8 e O. 
abcdefghijklEiiiDpq 
rsJuvwxifzfffiflffiffl o 9 © 
. , ~ ' ' s ; ! ? 



1 10 to 18 Point 



Desire to notify f heir easterners and *he trade in general 
lhaf ihe|j have appointed 

Mr. Herbert Bryce 

General Sales Manager 

The repnf ailon of Mr, BriLjee as an expert in his line is so 

well established ifaaf we feel his selection will 

meef ihe approval of all our pafrons 



358 



Invitation SJbddecl 



y$j£j&4 



JEcirl Sandbrracjhcim Hotel 



Invitation Matinee Dcussanl 

Given for the benefit of the 

Mount Pleasant Dispell sary 

Scdtardcnj, October Eighteenth 
Mandarin Ballroom 



Two Dollcirg 



Three io gix o 9 clock 



HAFTEL ORNAMENT 



The Officers and Director g of 

TJie Santa Barbara National Rank 

. request the honor of ijour presence at 
the opening" of its new 

Fireproof Safety Deposit Vaults 

Saturday^ the third dciy of July 

from one-thirty to four-thirty ofeloek 

Knickerbocker Pla^ci 



359 



%^^ %t%i 



24 Point 



4 A 11a 



18 Point 6 A 18 a 

14 Point 9 A 28 a 

12 Point 11 A 31a 

3Esti*rhmt* <4«(*b*ai*ft Pmltnml 

10 Point 11 A 34 a 

pii^ljrotaBr^iiW&ff jlViw Ij^tMtm 

8 Point 14 A 40 a 





%ha%&x\tt& in €>®mfUU gFumi 




£ 


p 4 p £ 3F f $ 


3 


9 


n * «* # © f eg 


n 


* 


?»?PM Z 


& 


$ 


tg34S67S0 





St 


hthtt^^ij 


It 


i 


mm&fqxmt 


W 


tt 


m x % % it ft fl IE HI 

Character P £ made only in sizes from 8 to 18 Point 


*tV 




onb ixitnbm l& alltnk &ux 

fx$m$uiiu0 lip misg,in&li&M0 &£ &nx &wm htm^ntxm mnh 

tifvmt jctrntimt* ^x^hntth txtlnmmtl^ tm nm 

hig tip b$&i T^axim&m m&bi&lts 

ffitbntmbaQ, Plvtatmbtt tip twtntQ~mix1ty 

in tip ailexM&wm 



360 



Jnlttnfr %®ffttflnkt 



%\nxvL£ltx& in tyomplel* $\®ml 


^^^P^^d^f 


|l^y#^#f#^ 


^ f P 1 P ^ | ?t 


^1234507000 


nkth*i$i\x\kl 


tttitofijrslitStto 


i 



txitnh& 1st ^®nt&tl£ 

unb fnutiijs uu inhltutmu 

fr> iffetr ttiuuroi 

fur ktiittess l\t tmnth^ 

^jorgni ®ftm Jfyimst 
£fefetj§ork 



%\tkt\s xtBtx^th for msmhtts 



36 Point 



3A 7a 






30 Point 






24 Point 



5A 9a 



Jiitttftlmtjf 



18 Point 



ffffiJiiwfritfylf'etr 
(grateful f$\n^tnl& 



14 Point 



9 A 26 a 



(Kpountrg JEtafftiteftf? 
Pmntiimi Pinter ^S0rts 



12 Point 



10 A 30 a 



l^tmmtb (^ontrilmting JtMtor 



10 Point 



11 A 35 a 



JJartigit Krli&t Wdmtnth 
J&xhihik^ Msmuthuhh €Mttlmn 

8 Point J3A 38 a 

llbiirfrtaiss <**terttan $Under*ft 

Mvm® p&xislv ^z$pU Attends?) (£>mi£gtk 



361 



Pleir&mg tEtext 



4 A 10 a 12 Point 



12 A 45 a 10 Point 



15 A 50 a 



^i( | | (©uami paintings (&txxhwi ^etzptwn 

1 1 TTTTT ftY 1 )TTTT ^t^ast^ri & vmc ^ ns± <StaaM ? anc * r 



4i roini t -ti. ±±a 



? 




? 



30 Point 



5A 15a 



iatlptor^lpeh 



24 Point No. 1 



6 A 18 a 



JVppmtatmn 
Jfetmcttfe portrait 



24 Point No. 2 



7 A 19 a 






18 Point No. 1 






18 Point No. 2 



10 A 30 a 



grading ^muttM States 

14 Point 13 A 40 a 

^zzzxitz ffiaxxpxz ^BzziQn 
^ulznlzft ^BztaxulttXB (Bxntxixzb 



8 Point 16 A 54 a 

ffinbe ^niebltitctmtx 



6 Point 



18 A 60 a 



Congenial JREprESEtttatt&E J&tcuxeb 
,3lrtfijrfrtrtg (EartfihEtttE 





(Characters ttt (iltftttjxlcte ^otti 


. <& 


^(K^^l)[«^^ 


$ 


aip^^^^f^ 


J* 


^mp^apxfz 


& 


$1234507800 


a 


t c lit { j Ij t j fe 1 nt 


n 


oprfrstuofaxgs 


n& 


^ oV Bt ttf m 9 „ > : ; T ? 




Character DC made only in sizes from 6 to 18 Point 



zxtznb& a most rorotal mrniaitort to 

gort to in&pzti a complete 

assortment of 

^muttm! (Iotas 

ocsigrtco bg popular 
mooisies 

^mlfuorttf |3arkmag 
JSagerfrille 



362 



pSbhftmjg t&exi 



utmonntt tij t marriage of i\\t\x &awgljfcr 

to 

^xMtm^t^\\mx{t^ 

on i\\ 2 afternoon of ©u^soag, i\\t stxtlj of (JHao 

at fou r-ttnrig oil vttk 

Qfettral Pr^sbgtmatt Oltjrtrcif 



^i^ome 

after 3J;tm£ tJbe ftfieeitllf t^S 



Wc\z pleasure of gour tompang ts requests at a 

(ira&uatum Jmmr 

m Ijonor of 

on i\\t sfemng of JfflEonesaag, ita tenilj of Jjsbru arg 

at Ijalf after six otlork 

Paint (iarosn^otei ^artmupte 



363 



36 Point 



PATENTED APRIL 9. 19 IB REGISTERED NO. 660.44 

4 A 10 a 



put 




ATEN" - 

10 a 



30 Point 



5 A 12 a 



^fest^BStgtt 



24 Point No. 1 



6 A 14a 



PrBttg^^cirrait0tt 



24 Point No.- 2 



7 A 16 s 






18 Point No. 1 



9 A 26 a 



^Rttth (Hmxzttt t&flhag 



18 Point No. 2 



10 A 28 £ 






14 Point 



12 A 34 a 



® fomfetif JW*tt&£r@ar|? 

12 Point 13 A 39 a 

Pffmter fEfeata pari ies ^nj xs||£& 

10 Point 15 A 43 a 

8 Point 17 A 48 a 

iH?T0amtc gF)r£ixc£| wrenst ^leaiiiaifip 
Jttf ilixtg (Eoqnmttioxi ±0 Petl&re Jite&m&s 



dfarociera ijt (K0mpl£i£ Jfaitt 


jvp c ? £ jr 


€ P 31 


ip^^« 


f <@ p 


^ % P P P 3C 


1 z & 


|12 3 4 5 6' 


r a 9 


a b c Ir e f 3 If t 


| k 1 nt 


M0pqrst«&&) 


x 1 z o't 


„ ' - - T 


? 


Character Ot made only in sizes from 8 to 18 Point 



iuke% pleasure m 

mmmxntm^ in i\\t j&fotlv^ ira&e 

iljat JtfJB Ipts 

recently accepted a pxxsttum 

as manager #£ iije 

pastern Uefaeirg ffl^rpnratf mt 

pastern ^nuie&artr 



364 



Pfeb-fttttg %txi Jj&fjthei* 



TB^xxtSii xx\2 \\oxxxxx trf gowx pr^^Bttt^ 
at ti|B faeftfrhtg brmkfmi tA itfjrfr feaixglf fet 

mt life morning nf Wnt^bu^ ti\t tfoettttetEf xrf Hum 

at %tl£ after thbttt Alack 
<3fttur hpxn&xzh mxh mx 'fxmzxAxt JVferots 



fijtll fee at Ip-me 
from four in six n'tlock 

^dzfymzmh |f ill 



365 



#I|attr %txi 



48 Point 



JiepttMafcfr 



4A 11a 



i 



♦ id ♦ 




30 Point 



5 A 14 a 



^nlifrettittg Crumbs 



24 Point 



|Jrattkal P^frelflpmsttt 



(Eliaratters in Complete JJkmt 




Jl |' 1 | | | 


<s 


I I J 1 f n 


3f 


d | 4 Jl « i 


1 


I X | 2 M 1 


2 


3 4 5 6 7 8 9 


n 


a b c h £ f g \] 


i 


% k 1 m n xt p q 


r 


s i it it to x jr s 


n't 


^ ' * * t ? 




Character 0£ made only in sizes from 8 to 18 Point 



18 Point 



8 A 25 a 12 Point 



15 A 45 a 10 Point 16 A 50 a 

JUIiaM* ^miutsz l^fxlxms ?Miiu>n>fc JfamM f *rta 



Orient #«pport 



14 Point 



13 A 38 a 8 Point No. 1 



18 A 54 a 8 Point No. 2 



^fcoftttt* $mt -printing 



Wseb appropriate tl^pe ^\utts 
#af isfteb (Customer Repeats #raer 
©btarinhtg P^sirabk J&XSttlts ^ctraoromarg $ erformanr * 



22 A 65 a 
(great jBcnumstratums |£toeirgfctil|cr<j 
ffiany (ErJ^brateli people ^rribing Patlj) 
^Entertain Jistinguisl)E^ dutst 



^^rmit us tx* sxtimfr tl}x p^rsiwal striticts smfc tiwrttsir x*f 

•rfes ps« jt»£ ffastttartlr 

tofytt toill assist gmt an}* afford gxw eiJtrj cansiforattJtm 
ht ttyt gtUxtum of gxwr tyats smfc gtfttms 

^afrmatt (Eflinpmtjr 



fkase present f fyis tarfc 



366 



Specimens of Business and 
Society Printing 

Invitations and cards composed in 

Invitation Series • Shaw Text • Wedding Text 

Card Bodoni • Engravers Old English 

Engravers Old English Open 



These faces are among the most popular designs 
used on this class of printing 



American Type Founders 
Company 

At home to all printers and others interested in 

visiting the central plant at 

Three Hundred Communipaw Avenue 

Jersey Citg 



Creator of 
Distinctive 
Type Designs 



Set in Invitation Series 



367 



xtqmxi tfye Ipmorrrf \yawepxtzmtz at ti^t 
marriage of tlf tit Jrauglfte 

on i\\t af tmwmt xA ©Iptr^itHg, tfye tfentietlj xrf J^pril 

at four attack 

at tfye j^mmfr ^aptfet (Elptrclj 



Set In Wedding Text 



^tsa |&*%t ^atrctjifct 



Set In Wedding: Text 



CilprrijBf Jisrot 



W,t w* IoJIjm W&tifa, ifatair 



368 





















Wp Mdxxqp&but OTluh 








tffltyikfotpfyk 








incites jrmt to b£ present at ify$ 








^pritt^iHttsimi ffiarttitei 








in fymtar <tf t^^tu^lft^ttttitersarg 








sxffyt fxmttMttg xxf tlfje (ftlttb 








mt J^atefrajt, tlj* tktt^nt^-^totttlf xrf Jttartty 








at w^lft xitl^tk 








3(ax:festm $qmxt]kxtbitaxxnm 








|f igljlmtfr Protorerit 




mutttg §>tx® to 

attifS 




Set in Shaw Text 
















5f *w fisirlk 










OTtmfg-MMlf 






Jfc.$Uglfttrifr f$mttht0tmt 




n octorl 






Htu&*rsttjj(£tolt 




Set in Engravers Old English Open 




Set in Shaw Text 






369 













THE OFFICERS AND DIRECTORS DESIRE TO ANNOUNCE THE 
REMOVAL OF THE BANKING OFFICES OF THE 

BERKSHIRE COUNTY NATIONAL BANK 

TO THEIR NEW BUILDING LOCATED AT 

North Clinton and Seventh Streets 
manchester 

Jerome S. Burbank 

MARCH SIXTEENTH SECRETARY 



Set In Card Bodoal 





(0*Uitt0trit jQtrff arft jgfcuilj gate 




(£mmelat3n All Matters Sijat tyetUin Sfa 5H?* Slam 




J^\ljw tff* hrwfrat of hrofa btpomtif 
X^ J tljat tlje am HpUwgtntt Strljaro 
&mtftjgate, fonturlg unttf Autty & Uttla 
of tfyta rttg, wtjoa* prartto ronatafra of 
manjj nrotjtltfairti Ugal prablwna, bottj 
riml ana rrtmtnal, ta ttnar t ttgagra, prr- 
aattaUg.tn tfj? prarttr* ana jmrauti af % 
law, ttrtilf alfitta tn % 4W«tlrg Uuttfltttg, 
taljm lyr uriU far plr aarii to tuplrotm? Ijta 
rtata ana frt«tna of rotjtriif^truata% 
on? ta agtumgrnatta tatty % oujw aa % 
orraaiatt artarftj orttmaatttjawttattartlj 


^DHtlj fHottHtain Aophup (Hornet Scyuotaa Hujljmag 
ilenieg lutfoittg - iHtost (Emqrorfamni JtetglftB 


Set In Engravers Old English MISSAL INITIALS 



This insert is printed on SOCIETY WEDDING, ANTIQUE FINISH. Basis 22x34—56 lbs 

Made by CROCKER-MCELWAIN COMPANY, Holyoke, Mass. 

Made only in White. Also furnished in Plate and Linen Finishes. Sub. 24 and 28 



370 



BRANDON SERIES 





CHARACTERS IN COMPLETE FOIfT 




A 


B C D E 


E 


G 


H 


I J K E 


M 


N 


O 


P Q R S 


T 


U 


V 


W X Y 


Z 


& 


s 


12 3 4 5 


6 


7 


8 


9 O . , - ' : 


9 • 


? 




No figures made for 6 Point No. 





24 Point 



6A 



COPPERPLATE ROMAN 
12 Point No. 555 - 17 A 

FOREIGN MUSIGIANS 
EXPLOITING EUROPE 

12 Point No. 554 16 A 

NEPONSIT GOTJNTPY GLUB 
STOGK EXGHANGE CLOSED 

6 Point No. 551 24 A 

MAINE NATIONAL GUARD REGIMENTS 
INTRODUCING NOVEL OFFICE SYSTEM 

6 Point No. 552 28 A 

coxnsrsEL demajntdi^g thohotjgh heseajrch 

PliESIDEJSTT JSTAMED JAPANESE AMBASSADOR 
6 Point No. 553 31 A 

EMJGSTEjSTT SCTTLIPTOIi COMPLETES ME3IOEIAL STATUE 
SOTJTHEEX AMUSEMENT COLONIES ATTEACT CEOIVTJS 





CHAHACTEES US COMPLETE POST 




A 


B G D E E G H 


I 


J 


K L M N P Q 


B 


S 


T U V W X Y Z 


& 


$ 


123456 789 

O R S T m ^ _ » 






HUNTER 



18 Point No. 2 



8A 



DECOROUS 



18 Point No. 1 



9A 



INQUISITION 
PROSPECTUS 

12 Point No. 4 12 A 

REMINISCENCE 
ENTERPRISING 

12 Point No. 3 14 A 

HUGE MONUMENT 
RETURNED PRIZE 



12 Point No. 2 18 A 

NOTED MUSIC SOCIETY 
BRITISH OCEAN LINER 

12 Point No. 1 21 A 

MOTION PICTURE STUDIOS 
TYPE DESIGNS IMPROVED 



6 Point No. 3 18 A 

HONORED MARINE REGIMENTS 
PRAISE INGENIOUS MECHANIC 



6 Point No. 2 22 A 

EASTERN COLLEGE HEADS CONYENE 
INTERESTING SUBJECTS DISCUSSED 



6 Point No. 1 26 A 

LARGE EREJ^CH CRUISER ENTERED HARBOR 
DEVISED CREDIT SYSTEM FORMEHCHAITTS 



6 Point No. 36 A 

MANY SENATORS ATTEND MEMORIAL DAY EXERCISES 
HUMOROUS COMEDIANS DELIGHT MIRTHFUL CHILDREN 



371 



Blair Series 



24 Point No. 2 



NICHE 



24 Point No. 1 



URBAN 



18 Point No. 2 



SQUIRM 

18 Point No. 1 9 A 

REPENTS 



CHARACTERS IN COMPLETE FONT 


A 


B 


C D E 


F G 


H 


1 


J K L M 


N O 


P 


Q 


R S T 


U V 


W 


X 


Y Z & 


$ 1 2 


3 


4 


5 6 7 8 


9 O 




- 


- ' - ! 

3 - 5 - 


? 



12 Point No. 4 



11A 



MORTGAGE 
BIG SIPHON 



12 Point No. 3 



INSPIRED HIM 
HIDES CHECK 

12 Point No. 2 16 A 

PRINTING TRUE 
MOSAIC DESIGN 

12 Point No. 1 18 A 

RAMBLING NOMAD 
HELPED CAPTIVES 

6 Point No. 4 16 A 

MODERN ORCHESTRA 
SHIP FOLDERS QUICK 

6 Point No. 3 19 A 

EXPERIENCED WORKERS 
BUILD SUBURBAN SHOP 



6 Point No. 2 



23 A 



PR U DENT ADVERT! SER S SAVE 
RARE DRAWING GIVEN WRITER 
QUAINT FURNITURE EXHIBITS 



6 Point No. 1 29 A 

N EAT TYPOG RAPH I C SPECIMEN BOOK 
CANADIAN CRAFTSMEN BANQUETING 
IDAHO SENATOR DELIVERED ORATION 



6 Point No. carried in stock only at Foundry 



CONDENSED BLAIR 




24 Point No. 2 9 A 


6 Point No. 4 30 A 




ENDING 


EXCLUSIVE AMERICAN TYPES 
SOUVENIR BOOKLET BOUGHT 




24 Point No. 1 11 A 

MORTISE 


6 Point No. 3 34 A 

INTERESTING SPECIMEN SHOWN 
DANISH UNIVERSITY DESTROYED 

6 Point No. 2 40 A 




18 Point No. 2 14 A 


INTRODUCED HARMONIOUS OVERTURE 




BRUSHED 


ORIGINAL PAINTINGS ON EXHIBITION 

6 Point No. 1 48 A 




18 Point No. 1 16 A 


KINDERGARTEN CHILDREN ENJOYED PICNICS 




HYSTERICS 

12 Point No. 4 19 A 


CALIFORNIA PUBLISHER SECURED CONTRACT 




CHARACTERS IN COMPLETE FONT 


PRONOUNCED 


A B C D E 


12 Point No. 3 22 A 


F G H 1 J K 


GRECIAN PRINCE 


L M N P 


12 Point No. 2 27 A 

HISTORICVOLUMES 


R S T U 


STEAMSHIP FRANCE 


V W X Y Z 


12 Point No. 1 33 A 


& $ 1 2 3 4 


INDIAN GUIDE SECURED 


5 6 7 8 9 

. ' ■ I ? 


GRAPHIC ARTS SOCIETY 


372 







MERCANTILE 



SERIES 

18 Point No. 29 10 A 

RECONDITE 



FOURTH AN1NLJAL 

SURPRISE DANCE 

or THE 

EOXBUKY CLUB 

ON WEDNESDAY EVENING 
APRIL SIXTH 

Metropolis Theatre and Casino 

NORTH LOMBABD STHEET 



CARD MERCANTILE 

12 Point No. 7 10 A 

RICH S^LESM^DST 



6 Point No. 



17 A 



12 Point No. 6 



BARONIALCLUB BLUNDER 

THVEE1 HANDICAP 

EULOGIZE 



HEROIC MARINE 



6 Point No. 12 



22 A 



SERIOUS QUESTIONS 
PERPETUAL SPRING 
UNIFORM DOCTRINE 



6 Point No. 11 



30 A 



12 Point No. 5 16 A 

UNDERBRUSH 

MANIFESTING 

6 Point No. 4 16 A 



NEIGHBORING COMMUNITY DTGr"N"TTTT"ED JVlUL^N" 

PRAC7TICAL BUSINESS IDEA 

SIINxPLIE PROCE8S 

HAD RIDICULOUS OPINIONS 

ENCOURAGING STATEMENT HISTORIC PL A O^^ 



18, 24 and 30 Point carried in stock only at Foundry 



CHARACTERS IN COMPLETE FONT 


ABODE 


F & H 


I J K L M 


NOP 


Q R S T U 


V W X 


Y Z & $ 1 2 


3 4 5 6 


7 8 9 0.,- 


' : ; ! P 



18 Point No. 28 



13 A 



BLUSTERING 

12 Point No. 27 12 A 

HENCEFORTH 

12 Point No. 26 15 A 

MINOR OFFICER 

12 Point No. 25 18 A 

BOROUGHS UNITED 
DIRECT SELECTION 

12 Point No. 24 18 A 

PROMINENT AUTHORITY 
EXTRAORDINARY RULES 

6 Point No. 23 21 A 

NEW ELECTRICAL MAGAZINE 
INCREASED CUSTOM BUDGET 

6 Point No. 22 26 A 

DELEGATION INSTRUCTS CHAIRMAN 
SELECT FINANCIAL ADMINISTRATOR 



6 Point No. 21 



35 A 

RAILROADS AND STEAMBOATS HANDLE THRONGS 
PEOPLE FLOCKING TO MOUNTAIN AND SEASHORE 



CHARACTERS IN COMPLETE 


FONT 


A B C D E F 


G H I J K L 


MIOPQK 


S T U V W X 


YZ & $ 1 2 3 


4 5 6 7 8 9 


_ ' . . » 9 

• * • ^ • • 



373 



TYPO GOTHIC 



24 Point No. 2 



FISHERMEN 

24 Point No. 1 7 A 

REMARKABLE 



18 Point No. 2 



9A 



HUNT RESUMED 

18 Point No. 1 12 A 

PRINTING EXHIBITS 

12 Point No. 3 15 A 

NEWBURGH EXCURSION 

12 Point No 2V2 18 A 

BEAUTIFYING AND CHARMING 

12 Point No. 2 21 A 

MATHEMATICIANS AMALGAMATE 

12 Point No. 1 23 A 

ENTERTAINING FOREIGN DIPLOMATS 



CHARACTERS IN COMPLETE 


FONT 




A B C D E F 


G H 


I J K L M N 


O P 


Q R S T U 


V W 


X Y Z & $ 


1 2 


3 4 5 6 7 8 


9 


.,-':;! 


? 



6 Point No. 4 20 A 

DISTINCTIVE TYPE FACES SHOWN 
FOUNDERS PRODUCE SPECIMENS 

6 Point No. 3 23 A 

HIGHEST STANDARD WORK SECURABLE 
DEMANDED SCIENTIFIC CONSTRUCTION 

6 Point No. 2 29 A 

CALIFORNIA IDEAL PARADISE FOR VACATIONISTS 
IMMENSE FREIGHT HINDERS RAILROAD TRAFFIC 



6 Point No. 1 



34 A 



AMERICAN PRINTING MACHINERY PRODUCES QUALITY 
EXPORT COMPANYREPORTS FOREIGN TRADE INCREASE 



Rosedale Botanical Garden 



GALA EXHIBIT 


A VERY CORDIAL IN VITATION IS EXTENDED TO YOURSELF 


ANDYOUR FRIENDS TO VISITTHE BEAUTIFUL 


MODERN GREENHOUSEAND THE 


BOTANICAL GARDEN 


Sunday Afternoon, May Four 


FROM TWOTILL HALF-PAST FOUR 


BEAUTIFUL PLANTS EXQUISITE FLOWERS 



This fairyland of flowers is the work of c.s. whittle, professor of botany 

at the rosedale institute. many of the exhibits were collected by him on his 

recent tour through the orient 



374 



CARD BODONI BOLD 







CHARACTERS IN COMPLETE FONT 






A 


B 


C D E 


F 


G H 


I 


J 


K 


L 


M 


NOP 


Q 


R S 


T 


U 


V 


W 


X 


Y Z & 


S 


1 2 


3 


4 


5 


6 


7 


8 9 


• •> 


_ * » 


• 


• T 


• 






The following overhanging characters are supplied with 










fonts Nos. 18, 


19,20,21, 


22, 23 and 24 












A F L 


P T \ 


W Y 









24 Point No. 24 





CARD BODONI 




6 Point No. 4 25 A 


24 Point No. 12 8 A 




MERCANTILE EXPORTS 


H/r A T)CTT 




INTERIOR DECORATOR 


MAKSH 




6 Point No. 3 29 A 






SUMMER CLEARANCE SALE 


24 Point No. 11 9 A 




ENJOY FRATERNAL OUTING 


ENJOINS 




6 Point No. 2 34 A 






DARING FIREMAN SAVED CHILD 
GRAND DISPLAY OF FIREWORKS 


18 Point No. 10 11 A 




6 Point No. 1 38 A 


BENCHER 




URGENT DEMAND FOR SERIOUS MEN 






NEWSPRINT SHIPMENTS DECREASED 
FOGGY WEATHER DELAYS STEAMERS 


18 Point No. 9 13 A 

NORTHERN 

12 Point No. 8 15 A 

DETERMINED 


CHARACTERS IN 
COMPLETE FONT 

A B C D E F 


G H I J K L 


12 Point No. 7 19 A 

SOUTHERN TIME 


M N P Q R 


HOTEL CLINTON 


S T U V W X 






12 Point No. 6 22 A 


Y Z & $ 1 2 3 


BEAUTIFUL SCENES 


4 5 6 7 8 9 


FACTORY ERECTED 


.55..?? 

> «, * p • ■ 


12 Point No. 5 27 A 


The following overhanging 


INDIAN BOWLING CLUB 


characters are supplied with fonts 
Nos. 6, 7, 8, 9, 10, 11 and 12 


CONVINCE THE BUYERS 


AFLPTVWY 











SEARCH 



24 Point No. 23 



9A 



EARNING 



18 Point No. 22 



11 A 



NEIGHBOR 

18 Point No. 21 13 A 

DESK CLOCK 



12 Point No. 20 15 A 

HOSTILE MOVE 
BEST PRINTING 

12 Point No. 19 19 A 

UNIVERSAL RULES 
MODISH COSTUME 

12 Point No. 18 22 A 

EXPERIENCED SAILOR 
BEAUTIFUL PORTRAIT 

12 Point No. 17 27 A 

FIVE BUILDINGS ERECTED 
INCREASED REVENUE TAX 

6 Point No. 16 25 A 

MODERNIZED BOARD FACTORY 
REPRINTS EDUCATIONAL BOOK 

6 Point No. 15 29 A 

BOARD OF CENSORS REVOKE LICENSE 
PERIODICAL MANAGERS ORGANIZING 
LOFT BUILDINGS REPAIRED QUICKLY 



6 Point No. 14 34 A 

HOTEL ADVERTISING CAMPAIGN LAUNCHED 
INDUSTRIAL SITUATION BECOMING SERIOUS 
EXHIBIT RARE SPECIMENS OF TYPOGRAPHY 



6 Point No. 13 



38 A 



MANUFACTURERS HAVE VERY PROSPEROUS TIMES 
PRECIOUS STONES AND JEWELRY HEAVILY TAXED 
NEW CLUBHOUSE FOR CONDUCTORS AND FIREMEN 



375 



8 A 22 a 



14 Point 



mmul &Utwm«g 



13 A 37 a 



■ Iwfurf for flragif am mh Mtnus 



8 Point 

Jyrtfettir litete for 1 ; 



16 A 48 a 



OUlj&rairtiOT m ®L®mpfot$ Stat 

I 1 ffl I 1 J 



4 5 J5 ? 



i in t f 



t I 



a « ftiii 

9 ™ * * t p 

o £ ** o p ♦ « 

Character JQI Jf made only in sizes from 8 to 18 Toint 



Km fetffcfiiOT 0f Patetteg0 fag JTrnttlj Artfeta 

lra«m0ifArt 
mx unh pm art mm 



n Mum m ®m-: 



prwrai Wtyfst ^uth at Spor 



376 



Cuoor Blacft IRo. 2 



Characters in Complete jfont 


HBCS)BjT(31bH1I 


31KXflD1R©IP<Sl1R 


5<XWIDW£!PZ&$ 


1234567890 


abebefabijk 


Imnopqrstu 


v w i n tf fi ti ft fa 


.,-':;!? 



36 Point 



4A 7a 



42, 48 and 72 Point carried in stock only at Foundry 



Bnniversan? 
Concert 



(Brace Cburcb Quartette 

/Iftarig Ikorb, Soprano 

S>orotb^ Bastlafce, Contralto 

Stanley SHi^bton, Uenor 

Jfranfcimooo, ftass 

1Ra$mon& Uosaw at tbe ©r^an 



IRew Collegiate Cburcb 

September Cwentietb 



Hmetb^st 
BacbSDa^ 



30 Point 



5an<Sabriel 
Cboral $ etc 



5 A 13 a 



(Soften Xegenb 
Marmon^ Club 



7 A 18 a 



CboirslRebearsino 
Expressive flfcusic 



12 Point 



Helms noemorial Cburcb 
Unternational dramatist 



10 Point 



10 A 36 a 



VERSATILE ORNAMENT 



ZEerse ©riental pbilosopbp 
/l&pstical IReligicms ^Beliefs 
pbilantbropic association 

8 Point 14 A 40 a 

invaluable Hutbentic Manuscript 
Persian WisDomlLonalRecoaniseD 
/Momentous Gbeological problems 



6 Point 16 A 50 a 

Iftnowle&ge Bcquireo becomes <Sluite profitable 
Mature ^Experience iproveo 3£iceptionallv ©oob 
Comprehensive tReaoin^ Hastens Bbvancement 
XHniversit^ Uraineo ^Executives IRow lpreferreo 



377 



72 Point 



ithk 



3 A 5 a 24 Point . 5 A 12 a 

AbxwmU 
l£nttxtmtwb 






60 Point 



iA 5a 



Iftrkrii 



3A 7a 



Explain 



42 Point 



4A 7a 




m 




jrrak 



> Point 



Ifanfotrraft 
Hrfitaal 



30 Point 



5 A 11a 



ffpatoijtttra 
dtjortafrr 



18 Point 



8 A 22 a 



Jttrantattott 

ifoltimy Mortal 

HetttitattB 



14 Point 



Peasant Smptum 
iWaitemmHelle 



/ 

12 Point *, 13 A 37 a 

(Suarmatt0ljtfi 
Wmbnf\x\ 

10 Point 14 A 44 a 

iFto lEtttrritttmmmt 
f abttto Salt 

8 Point 16 A 48 a 

Elaborate 2Ur*»tt0tt\ 

(Ste IKtmareft ©Jfmtaano 

©etttij JUftagastte 



6 Point 16 A 50 a 

3mptt aatue Pr^apntatiott 

Umlbtra Hrrammtnb Artnr 

SbHirattnn (Epratttftrial 

ftvparta Harmntuj 



A 1 I 1 E I « 
1 |J I « I I 
»« P d'l 9 
I 1 1 X 1 2 & f ; 
1 23 45B 78 3H 
abtJirfgljtjkl 
mttopqratutttux 
g g 2 5 ff ft ft at ffl fl or 



t p 



ror 



Character 1-1 1- made only in sizes from 6 to 18 Point 



378 



An vxtvllmt ty#? 

g>nriet£ ani (Eljurrfj 
Printing 

ilato attii for Bate fm 

Amwrtratt 

(Hgj^Jfamtfora 

(Enmpang 

lEnergtijittg 

0ftt|?h^0tforttj? 

Printer 




Jnatallati0ttnf% 



Ctjtttwa 



^atni ilattijmt 



iH^V^tst iEjrianipal 



iEttgrawra ©Id lEngltalj 

At % Half Olimtitr^ IRibatm» 

IE, wfjn Ijaue tyaii % pritrilege nf aaanriatinn 

tmttj gnu in gnur ttwrk, are inbag fjnnnre& tn 

mark witlj gnu tlje attainment nf gnur iFiftiettj 

Anniuensarg CLUe knntn nf nn Ijigfjer tribute 

tn gnur leabensljip tiy au tn nag ttf at me atjare 

tuitfj gnu % rtrly reateaiinn nf arijieuement 

Wr> knnw nf nn a re aler ple&ge fnr tije future 

Ijtrfj mag ratrtj immetljing nf 

tun wtjirlj Ijaa ma&e pmsaible 

marrlj nf tfje past gears, tfjai 

irlj gnu fjaue builbeb mag be 

earned nn tljrnuglf ttje gears 

3t is a pleasure tn earlj nf us 

at ttytja time nur must sinrere 

nr pant f amirs anft gnur rnn- 

ebing nur beepgnnft wishes 

nr tfje surress iljat is tn rnme 



CLELAND BORDER 
CINCINNATI INITIAL 



dfjurrfj 



iHilterljam, |Jennsglttania 



Heek nf lune Sixteen 




Rest itvtxt Wtsitapz 3Tratikliti Masati, BM., ££J). 



Wtslrm &upevmtet\aet\U ilntjn JW. Enrjlsmt, BJB. 



Pasinr: UliUiam aHfoatlg, ptj.E. 



lpt|talanking (ftnmpmtg 

HuUmgHtatt, PrFBtfont 



=3^ 



=s^= 



of vanity nmn 

apppara 

mnrp beautiful 

tfjatmiiTntttbntiia 

iotiiar&atft? 

£>nnnf 

^igtyttansmss 



iTOattJrfmMtnrg 



=^^= 



=3*a= 



MURAL ORNAMENT 



MODERN DASH 



379 



lEngrauers 4&tft Ettgltsly 2M& 



ic .romr da 4a 



60 Point 



m*\& 



48 Point 



Mote 



42 Point 



5A 6a 



Jfftrst 

36 Point 3 A 6 a 




4A 9a 



Courier 



24 Point 



Hani^r 
Crmrt 



18 Point 



7 A 20 a 



§ubscttbr 



14 Point 



9 A 28 a 



©Ujmgrapiyital 



12 Point 11 A 31 a 

Entire ^ntfety 

10 Point 12 A 36 a 

Presentation 

(greatest Connrtl 

23anqueteii 

8 Point 14 A 41 a 

Clirtatimt lEiteraturtf 



6 Point 16 A 47 a 

SBramatir ^urirttrs 
SRwjrtte Protraatinittijon 





Cljarartera in Compl^t? Stout 


A 


1 (E B IE 1 


01 


1 S| D 1 1 


2C 


si in ar © p 


® 


& # m w w 


m 


36 1 % 8c $ 


l 2 


345H709O 


a b 


t t ft v f if i 


f k 


I m n n p q 


r b 


t n it nt x y s 


♦ 


. > * - T P 

■> - ■> * ♦ 





380 



iEttgrmiers ®lb Engltalj i&alb 



Craftsman's flmroratinn 




/jf P|Shmt Sfon^f trimt Art anfc iWjjaterj^utlyaatf 
\cJ>^ miaaian ia to rarr j} * nligljtenmimt to all jreapte 
from ag# to ag?, mate ua, tlyij rraftam^n, tuartlyjj af 
tlf *f and af all tlj? traf tam^n utlya In tim^a paat tfati* 
glarif irft tty^^* Stet tlyjj If gift aljine upon aur liuea an& 
aur uaratiana- JHatj no tuari or &?£& af aura, ar antj af 
aur Ijan&iutark, bring fcialfanar upan tljtf£; but ratlf^r 
majj uif uphold tljj} dignity at all tim^a au& in all 
jjlarea,au& inbratl^rlij lau? an& ly^lpfuln^aa a&uanr? 
tlyjj f am?, ta tly? ^nfr tlyat all mvn majj b? p?rauad?ft ia 
arknatalrftge tly££ aa miglytteat amang tlj£ 
Arta an& ©rafta. £>o Irf it be! 




JAQUISH ORNAMENTS 





iJIitstr utasfjra 



aurag I ram tfjr aatrl 



tfjr ft uat af 



ewrxjftajj llf r 



2tagal jgfttttiiuis 



Htalttt ati& Jfltannfnrte 3Tti0trttrt«m 



East 3Rutlyprfori» 




ar? tlj^ tegartes tlyat 
genius l^aws tn 

mankind tn 

b? iteltntfrrft £tmnn 

as pr^s^nts tn 

tly^ pnsterita nf tlynsi* 

tlyat ar^ y?t 

nnbnrn 



ORPHIC SPOT 



VOCATIONAL CAMEO 



381 



72 Point 




Clotsiter placfe 

3 A 5 a 24 Point 5 A 14 a 

gacljtmg 

(Educational 

Sncfjor 



60 Point 




6 A ba 

etmt 



48 Point 



Emgfjte 




42 Point 



4A 8a 



jlteicale 
Wtiirt) 



36 Point 



&es>ptrator 
Counsel 



30 Point 



5 A 11 £ 



3faoex1lea£ea 
Hauoicap 



12 A 36 a 



18 Point 



3A 22a 



<§rabuatton 

tEestfamentarp 

Statutes; 



14 Point 



Horticulturist 

13Easiteb program 

prtbesfmatb 



Cxcepttonatilp 
»erbmg 3luncf)eon 
tournament 



Clecteb H>ecretarp 

<0ff ictattng Conbuctor 

Congressional 

8 Point 16 A 52 a 

Beligfjtful Confection* 

gcknotolebgment &egi£tereo 

Uniteb Congregation 



6 Point 17 A 55 a 

Cijeolosital <(^rsam?atian 

Ifnfiurante Companp Couraseousf 

September Wttitimaniai 

Jftrsrt Exposition 






Character* in Complete Jf ont 

M C I C Jf 

<§ i> 3 j n n 

n i (0 l <a n 

ft « U V V W 
^ X § Z & $ 
1234567890 
abcbefgfjij 
fclmnojpqr'flf 
t,ubtoxp?£tU 



♦ r ? 

t • • 



382 



Cloister Piatfe 

{JfCfnS bolume, altfjougf) in 
no Sense a facsimile of tfje 
Stple of tfje original toorfe, 
is besigneb to embobp tfje 
cfjief characteristic* of tfje 
boofemafeingoftfjatperiob. 
<©uarto in si?e, anb pr inteb 
on an importeb fjanb=mabe 
paper in blacfe letter, toitf) 
rubricationsaSinoriginaL 

ClfSts illustrations comprise 
engrabings rebraton from 
tfjetooobcutstfjatappeareb 
in tfje original ebition anb 
tfjese effectually break up 
tfje uniformitp of tfjeratfjer 
Solib pages of text matter. 

C£3t i^ bounb entirely uncut 
in cober? of barfeisf) green 
paper boarbs toitf) a rougf) 
linen back anb paper label. 
tEfjree fjunbreb copies toill 
be printeb, after tofjicfj tfje 
plates are to be bestropeb. 



i of^tlltami 

| anb CDarp | 

©rittettinStalian in tfje 
pear 1422, translateb into 
Jfrencf) bp Haoul Georges 
apear later,anb noto bone in 
Cnglisf) bp Jofm »atson 
anb jfflarp Prober Sinclair 



$15.00 

acopp 



w 




pgperitp, ?|ealti) anb Happiness noto 
anb altoapa . tf)e Hobe of Jfrtenb* anb 



ti)e fulfilment of pour mosrt: rijertstfjeb besfiresi 



OTfjat more coulb 3 totstf) pou on tin* pour 



ptrtfjbap anntbersftrp? &nb 3 glablp bo go 



&td)arb JlttcfjeU • TO)e hermitage • Worcester 



MISSAL INITIALS CLEL A N D BO RDE RS C H AP-BOO K G U I DO N S 



383 



<«5 



Washington X5ext 



96 Point 



»id 



84 Point 



3A 



Sale 



72 Point 



Octtt 



60 Point 



(bvartb 
ICsual 



48 Point 



JA 6a 



benefit 
Mlortal 



36 Point 



14 Point 



10 A 28 a 



Ouaiitt 
Certify 



30 Point 



Mtid^ets 
Operatic 



24 Point 



Regulator 
Charitable 



18 Point 



Supernatural 
Or^anMtusic 
^loctambulist 



beautiful (Louple 
Orders Shipment 
September Z5entt) 



12 Point 12 A 32 a 

Repairs (Tatl)edral 
^&est Safety Mtatcl) 
Questions IKeroism 

10 Point 14 A 38 a 

Oestimonial banquet 
Strange Report <Tar6 
Neighboring Dfamlets 

8 Point 16 A 48 a 

^b^ological Seminary Closed 
Ol5 Navigator <& Ives banquet 
bounteous Christmas living 



6 Point 18 A 50 a 

^tort^tm Climate. 32Zak<ts Robust 
Smart Writer Grasps Opportunity 
!Jttatbematlclan.T2Vstoiti5l)es }&o?s 
$?uWUo<t Spirit <5la6&cns <th llfcren 



Characters lit <Tomp leteTont 


^V » 


C ~D HE T <b 


If 3 


1 K 1 5K )l 


O 13 


a ^i s v> k 


V W 


x y z $ $ 


t 2 3 


4 5 6 7 8 9 


a b c 


6 e f s b i ] K 


I m it 


opqrstuv 


w X £ 


jC ♦ ♦ •* ♦♦♦♦ 



384 



X#ast)ington Oext 











Ol)e printers Jpower 




/tleneraUYSpeaKirtg^riRttitg bas not 

^i/ come into its own.TJt is ?oung ?et, axib it is 
democratic, 3t \)<xs ?et to make its great record. 
Sweeping into its grasp all tl)e skill of tl)e artist, 
tfye photographer, tl)e designer, tfye engraver, tfye 
paper-maker, and tl)e bookbinder, and lading its 
tribute on all tl)e various otfyer arts, it is directly 
influential in molding tfye tl)Ougl)t of all peoples 


___, 





OLD ENGLISH BORDER MODERN FLOURISH 



Quaint JfUrniture 



OfyfclNittton (Tompait^ extends to tt>e 
public a cordial invitation to call an6 view a 
showing of imported furniture, consisting of 
rare articles of tl)e <Tl)tp;pendale,3acobean, 
Georgian and^2Vdam periods, wfyicl) are now 
on exhibition in tfyeir showrooms 



MODERN DASH 



385 



OfcxtB in (Enmbtnattnn 




Bernadine SchoolofDesign 

gaylord avenue at hudson street 

columbus, ohio 



|tou ar? rnr i>tallg tmriteii hg % 



iFarultg QiUnxmbim j^rtjmil of Smgtt 



tn bt pxtBmt at it* 



Annual m&tutnter lattertaittmrtti 



tn bv ty^lii at % 



Uatnuirtglft An&ttnrtnm 



aUjuraitag owning, Sanuarg utxtottttj 



at quarter after ngfjt 



PLEASE PRESENT THIS CARD AT THE DOOR 



LITHOTONE ORNAMENT 



SETIN ENGRAVERS OLD ENGLISH AND GARAMOND 



D □□ODDOonnoaoa 



□aaaaDaaonDaaannaaoaanaaaooanaaDaDanoaoaaooooonaaaaaaaooaaoaDanooaDDOOoaooa 0000000000000 



FORMAL ANNOUNCEMENT 

TO THE PUBLIC IN GENERAL AND TO THE 

CRITICAL BUYER IN PARTICULAR 




utumtt £$ filutter 




WE ARE NOW SHOWING AN INTERESTING VARIETY OF 
READY-TO-WEAR GARMENTS FOR 



usmcss 




ress 



J3USINESS CLOTHES follow closely the exclusive Benjamen design of previous 

years. Sport suits include a new group of plaids and solid colors. Dinner and dress 

clothes are shown in several models for men of all ages. Lightweight fall topcoats 

in new tweeds and herringbones are also ready 

I5^e^en]ameR-5tewart (Tlotfyirtg Compart? 



DoaDDOOoaDaoaDaaaDaooDoaaaDaoaDaooooDooonaDoopoaaDaQaoaDDnDODnoaDDanDnoaDDDonDDODDOooonDaaaDDDOoaDDDDnaDaDDaaaoonooa 



CLELAND BORDER AMERICAN BORDER CINCINNATI INITIALS 



SET IT) WASHINGTON TEXT AND GARAMOND 



386 



Sfexta m Cmttbtnation 



OFFERING ADVERTISERS A COMPLETE SERVICE — PLANS • COPY - DESIGNING • ENGRAVING . ELECTROTYPING 



John Williamson, President 
Andrew SMiTH^Fice-President 



Harold Fisher, Secretary 
George E.MuLDOON,Tre^wr ( 



Wi)t OTilliamston ^rutting; Company 

^Printers & binders 

426 Kentworth Place, near Broadway 

Telephone 1145 



SET IN CLOISTER BLACK AND 

CASLON OLDSTYLE NO. 471 AND ITALIC 

VOCATIONAL CAMEO 



Buffalo 



Assets exceed liabilities by over half a million dollars 




m&i txxv §>m lttt0 

Deposit your securi- 
ties with us and we 
will collect income 
due and remit draft 

Mztvbttv Park ©rust 
(lampauii 



The value of life deepens with the joys of travel 




Ljy specially chartered 
steamship Queen Bess 
of the Regal Line, Fastest 
liner afloat Sai Is June 4th 

Central Straus! bureau 



SET IN ENGRAVERS OLD ENGLISH BOLD ANDGOUDY OLDSTYLE AND ITALIC VOCATIONAL CAMEOS 



MARGARET COLLINS, President • GRACE HENDERSON, Secretary 

X3b^I3extile (Torporation 



Importers and Wholesale Dealers in 

GENUINE IRISH LINENS and LACES 

61 Pennsylvania Boulevard 

Telephone 82 Bradfend 



SET IN WASHINGTON TEXT AND 

CASLON OLDSTYLE NO. 471 AND ITALIC 

VOCATIONAL CAMEO 



Soutl)^lorwalK 



387 




teelanlJ^ooti 



$ urmture for 



^Printers 



inclubmg Cut=Cos!t equipments 

jttabe bp tfje Hamilton Jfflamtf acturmg Company 



Carrieo in £§>tock at all our Celling Rouses tor prompt £S>erbt£e 



American 

®ypt jfoxmbtxx 
Compart? 



SET IN CLOISTER BLACK CLOISTER ORNAMENT 

388 






ROSA BORDER 



l^orreci Oociety JP nnfing for 




'^q^INCE the American Type 
J??yw Founders Company first 
'*>. )x designed types giving the 
effect of engraved work, 
correct in style and equal- 







or twenty cents per letter. There is so great a difference 
in favor of the cost of types that the letterpress printer 
may easily save the first cost of the types, plus com- 
position, on each order, and still be much below the 
engraver's charge. In a font of eighteen point script, 
so much used in Society Printing, the price per letter 
(A to Z caps and lower-case, not including figures or 
points) is approximately one cent per letter. If this 
were doubled as a basis for charging for the use of the 
types, the letterpress printer would still be far below 
the engraver's charge per letter. 

Card Stock— This should always be pasted stock, 
because it does not curl .The size is 2 lx 33 inches, of 
which a half inch salvage is waste. It is sold in packages 
containing one hundred sheets, or may be bought cut 
to order. For calling cards, two-sheet sixty pound is 
used; for invitation and announcement cards, three- 
sheet sixty pound is used. Extreme fashion calls for 
four-sheet sixty pound paneled cards for invitations 
and announcements. Cards of the correct size maybe 



ing the softness and the 
excellence of copperplate 
«f v printing, many of its cus- 
D::C tomers have successfully 
>^T ft entered this uncrowded 
field in competition with copperplate printers. Espe- 
cially is this true with printers located in the smaller 
cities and towns throughout the United States, there 
being a constant and increasing demand made upon 
them for wedding invitations, wedding announce- 
ments, at-home cards, etc. 

Few letterpress printers realize that millions of 
dollars are expended annually among copperplate 
printers for Society Printing.Take the item of visiting 
cards. Are there not more than two million persons 
carrying these cards, each representing an ex- 
penditure of at least one dollar? Add to this the 
higher priced engraved stationery and the total 
is truly enormous. The dry goods stores and 
stationers and canvassers assist the copperplate 
printers to gather this profitable harvest. 

The quality of letterpress work should equal 
that of the copperplate printer, first in the 
correctness of the form, cards and paper, and 
secondly in the clearness of the impression. 
None but perfect types should be used. The 
use of worn type is inexcusable in printing of 
so personal a character, reflecting unfavorably 
upon the social status of the user. 
In fact, no printer should attempt 
Society Printing until he is familiar 
with the fashions governing it, and 
he will do well to keep in touch 
with the changes which are dic- 
tated by fashion from time to time. 

Copperplate engravers charge 
by the letter; the letterpress printer 
can do the same. He should have a 
price for the stock, a price for the 
presswork, and a charge for each 
letter. He should ascertain the price 
charged by engravers for lettering, 

i . i r, i*i rc^ A correct size (E) for professional men. The size may vary according to lettering required. Size D is pre- 

which often runs as high as fifteen f er red by many. 



<Jftlr. ^nxalb JUitrim^ 



A correct size (C) for men. Sizes B and D (see diagram, p. i 
preferred when address is added. 



) are also correct, D being 





^r 


. ^Rutert ijjJartmgtntt 




<©fft«;i€nurs: 








9 in 11 a. m. 








5ia7 p-m. 




^ttttig (EtfttrrJj J§rtr££i 



389 



Correct Society Printing for Letterpress Printers 



bought from the manufacturers or their agents, cut to 
size and correctly paneled. Paneling is effected by ap- 
plying a hot blank of the required size to the card on a 
die press, thus creating a panel, the unpressed edges 
forming a raised border, generally half inch wide. En- 
velopes are carried in stock or made to order to match 
all correct sizes of women's cards. Beveled or gilded 
edges should never be used for Society Printing. 



^tss^utlj^nrns 



A correct size (F) for a very young miss. 

Paper Stock for Announcements— A special 
kind of paper is made for Society Printing. The 
size is 2 lx 33 inches and the preferred weights 
are seventy pound for the announcements and 
the inner envelopes and sixty pound for the 
outer envelopes. It is sold in packages of 240 
sheets or in wedding cabinets" containing 
fifty to one hundred folded sheets of various 
cut sizes, with inner or outer envelopes, each 
in a separate box. The size of paneled stock 
(folded) is 5 Vsx7% inches, with three-quarters 
inch border. If the announcement is not pan- 
eled a correct size (folded) is 4%ex6% inches. 

Correspondence Paper — Correspondence 
paper to be correct must be plain, without rul- 
ing, preferably white, ranging from pure white 
to pearl gray, or in soft tones of color, with en- 
velopes to match.There is a wide range of sizes, 
but the printer should select a few 
approved sizes and colors to carry in 
stock. Correct sizes are 5^x4%, 5% 
x4 1 %6 and 6 18 Aqx5% inches. The 
small size is correctly used for short 
notes of acceptances or regrets, al- 
though correspondence cards, size 
5%6x3% inches, have largely super- 
seded the small note sheet. The mid- 
dle size of correspondence paper is 
used for short letters and the largest 
size for general correspondence for 
both men and. women. Envelopes 
must match the paper. 

Mourning Cards— The width of 
black band varies (see page 396 for 
examples) according to relationship. 
For a widow's card a band of about 
one -third inch (No. 5) during the 
first year ofwidowhood,diminishing 



about one-sixteenth inch each six months thereafter. 
On a widower's card one-quarter inch (No. 3) is the 
widest, diminishing gradually from time to time. For 
other relatives, the band may vary from the thickness 
pf No. 3 to that of Italian." No. 5 band is now con- 
sidered excessive, but among the Latin races is held 
to be moderate, and if preferred, is entirely correct. 
Envelopes are made to match, when required. 




A correct size (G) for young women. 



^rs. JH amih 2lag ^mytlj 



•Etgljtott ^ortl] direct 



A correct size (h) for women. 






pSehneshaga 



^ftfig (HbfVtrcbf Street 



A correct size (K.) for woman and daughter. 



390 



Correct Society ^Printing for Letterpress Printers 



Delivery — Copperplate printers deliver Society 
Printing in neat, stylish boxes. They are compelled 
to slip-sheet the work with tissue paper, an expense 
the letterpress printer may avoid, if careful. Boxes, 
covered with enameled paper for cards and all kinds 
of Society Printing, are on sale to carry the correct 
sizes. No matter how excellent your work and quality 
may be, women who know the correct practice will 
not be satisfied unless the packages are as neat as those 



sent out by the copperplate printers. This detail is 
important. 

Advertising — The letterpress printer, following 
the practice of copperplate printers, may enlist the co- 
operation of stationers, dry goods stores, and others, 
to take orders for him . Agent should be supplied with 
the diagram of correct card sizes and samples of cor- 
rect correspondence papers in frames, together with 
the formula for making prices. 






The address may be omitted, but it is generally 
printed. Spell out the street number and numbered 
streets when practicable. Sizes H, J. 



^rs-^ar0lb Sag ^mgiit 



(Sfrtbage 



^RgijisEri -Bfarilj ^treci 



On first entering society a young lady does not use 
a calling card of her own. Her name is printed below 
that of her mother with or without the "at-home" 
day. If she calls alone a pencil line is run through the 
mother's name. Sizes J, K.. 



Wyz < Mis&e& ^iwytfr 



For calling together. Sizes H, J. 






For bachelor whose address is at his club. Sizes 
B, C, D. 






For general officer. Sizes B, C, D. 



^ra. ^uraib lay ^mgitf 

,3frtimg0 ^Eigtyieett ^axil} ^Struct 



At home between 3.00 and 6.00 o'clock to receive 
calls, meaning Friday of every week; or it may be 
limited to "First Friday" (of the month), "Fridays 
until April," "First and Third Fridays,"etc. Sizes H, J. 



<jHrtrs. J&trolh Sag ^mgil^ 



When two daughters enter society in the same sea- 
son this form is used. Even after the daughters have 
calling cards of their own.this or form at left is used 
for calling together or for days at home. Sizes J,K. 



for. tmb ( dltr0. JSaroIJr ^ntyiif 

'gl^tzen pfvrtlt Street 



For sending with wedding gifts, for joint regrets, 
and returning first calls after marriage. Use of sep- 
arate cards is better form. Sizes J, K. 




For a judge of a supreme court, or "Mr. Justice 
Smyth." Sizes B, C„ D. 



(Haiaxiei l0^n ^abevi J^mgilT 

^Cmtlj Qlafralr^, ^ntleb ^tales ,Armg 



For regimental officer. Sizes B, C, D. 



(JHtss J^nttrflj 



An elder or an only daughter does not print her 
Christian name and, while residing with her mother, 
omits her address. Size G. 



tMx&s (Brnce J^mrjilj 



The younger daughters use their full names. SizeG. 



^Mv^avaib lay ^myty 



It is not usual to put the home address on a mar- 
ried gentleman's card or that of a gentleman living 
with his parents. Sizes B, C, D. 



^ftttileb Stales ,Armg 



For military or naval officer below rank of captain. 
Instead of designating the regiment,' United States 
Army" is equally correct. Sizes B, C, D. 





^Cafrrmce ^mrjilr, <i9IL J@- 


^ftm-ssr^-lla- 
8-10 p. 


in. 

nu 90 |Jark ^lace 



Physician's professional card; or Dr. Lawrence 
Smyth." SizeE. 



Addresses on Correspondence Paper 

Should be in the form printed below, and in plain types, in black ink. There is no good reason why the printer 
should not develop a demand for printed stationery by advertising, and secure the liberal profits derived from 
the sale of the paper and envelopes. Spell house numbers in full. 



(Sfjnrrg-i&nj Q&xfard Movdeirnvb 
(Jiranbfrieftt ^park 

OCEAN COTTAGE 

SEACREST 



Forty-two Oxford Boulevard 
Grandview Park 



Forty-two Oxford Boulevard 
Grandview Park 



jFortp=ttoQ <&xforb ?goulebarti 
teran&bttto $arfc 

OCEAN COTTAGE 

SEACREST 



391 



Correct Society 'Printing for Letterpress Printers 
Forms of Invitation and Announcement 

The following forms and arrangements of lines are correct, and under the forms correct sizes are given. 
Sizes may vary according to lettering. 

All cards should have envelopes matching in size, but not any outer envelopes. Cards are required, as a 
general rule, for all daylight functions and paper for evening occasions. 

When paper is used both inner and outer envelopes are required. 

Sizes of lines should be uniform, with the exception of disconnected address lines and the designation of 
entertainment, which should be smaller. The rule is to avoid capitals wherever possible. Lines for writing 
on are not used, except on admission cards. 





[punch holes here] 






3Joljn ^iiliam ^mytlj 






<©m iljmisattb tAat Ipiiibreb anb tlprig 




& 


tr. anb .JHrs. dearies |$tomarb J&m\i 


*k 





Announcement of birth. Large card, size K; small card,2xl V&inches.The cards 
are punched, and the smaller attached with a white satin bow. 



^r. anb <dfflrs, Glimrles ^omarh ^tngtty 

request llje pleasure of your rompang 

at i\\c christening of ilfeir £&axt 

on ©ucsbay, afternoon, iijc tljirh of ^prtl 

at four o'clock 



For a christening, to be printed on either card or paper. A correct size of card 
is M. If in the evening, this form should be printed on paper, a correct size for 
which (folded) is e^/iexSH inches. 



<il&iss Jhna anh <JHasier JRagmorth J^ntgiJf 

trope to Ifane ifje pleasure of 

[name here] 

rontpang on (irtonhag afternoon, tlje tijtro of <43EtatJ 

at fioe o'clock 



^Panting 



JCittel»ew: ^parltatbeJV&ewue 



For a juvenile party. The card being addressed to the parents, the child's name 
is written on invitation. A correct size of card is 4%x3 inches, or, if paneled, 
4%x3%8 inches;!^ inch panel. 



tMxs. Charles ^ofoarh ^mgtif 

anh <J$tiss J^mgilf 

mill Jbe at ijome 

i piehneshag, ifye seconh of 3(auuarg 

front four until six o'clock 

ai^ixigCMtPace 



At-home card, sometimes called tea card, because tea is served. For this form 
4%x3 inches is a correct size, or, if paneled, 4%x3%6 inches; ¥2 inch panel. 



<i8ltrs, (Quarks J^jftmrh J^mgily 
1 ©lye pisses ^mgily 



XRkwx&bn^a 

,Aftr tl llytrb attb leirtlr 

^Bribge 



^"uteieett ^ar&stbe^Afieitue 



Another form of at-home card. The name of entertainment (if any) will vary. 
A correct size is 4%x3 inches,or,if paneled,4%x3%e inches; H inch panel. 



®0 meet 

<JHr. justice anb JHrs. ^mgifr 

^r, anh ^rs, Charles JMomarb ,^mgtlr 

request tlje pleasure of gour company ^ 

on ( Jtfto«oag, Hje first of ^vtnz 

from four until seoen o'clock 



^Cineieert jJjJaxksibe.A&eiuie 



At-home card. For this form a correct size is 5%xZ% inches, or, if paneled, 
5?iex4^ inches; fy% inch panel. 



^r. anh <Prs, Ovaries ^omarh ^rngtij 
request tlj e pleasure of 

[blank line] 

compang at a ^dHustrale 

on tlje eoentno, of ^onhag, fife tlytrb of %nnc 

at Ijalf after nine o'clock 



^gmpipwg (fexxfyeatxa. 



Nineteen Tffi&ckaibe^fiBXiut 



Musicale reception at residence; or to avoid writing the name,"request the 
pleasure of your company [ at a musicale," etc. For this form a correct size of 
paper (folded) is 7%ex54i6 inches; % inch panel. 



JHrs, Charles ^nmarh J^ntytfj 
mill be at Ijome 


on ptebneshag, ilje sixteenth of <August 
from four until senen o'clock 


CUarbm^Iarfg ©ceaMcreat 

1 , S 



Garden party card; or' Mr.and Mrs.Charles Howard Smyth," or "Mrs. Charles 
Howard Smyth and the Misses Smyth," or the name of hostess with a house 
guest or other friend. A correct size for this form is 5 %x3 % inches,or,if paneled, 
5%ex4^ inches; % inch panel. 

For garden parties out of town, train cards are enclosed with the invitations, 
in the same form and size as printed on page 394. 



392 



Correct Society Trinting for Letterpress Printers 



<jaitr. anb ^rs, Charles ^oroarb ^mgtlj 

request tire plsx&xxxe of 

[blank line] 

rarttpattg an tftlpzrBbag, ilje fifieetttlj trf 3f «% 

from four xxntii zefxtn a*clack 



<&axbetx iparig 



Another form of card for garden party. A correct size is 5 ^8x3% inches, or, 
ifpaneled,5%6x4.V6 inches;^ inch panel. 



,i3flr, an& <JHr0, Charles gonrarb ^mytir x 

^iss ^mgtlf 

^iss (grace jlrngtlj 

request ilje pleasure of gmtr rompang 

on ilje efremng of piebnesbag, tlte ftfteentlj of ^pri! 

at ten a 1 clack 

(dottUaxx Nineteen iJjiarfcatbB.Afnmue 



For a dancing party or "cotillion," which is the English form of the French 
word "cotillon." Correct size of paper (folded) is 6%x5 3 /4 inches, or, if paneled, 
7T4ex5%6 inches; ^4 inch panel. 



^r. anb ^rs. Charles $iomarb ^mgilj 

anb tire pisses J^mytlT 

rerjuest tire pleasure of gour companrj 

ntt ttje eoening of Jjfribag, tire ientfj of August 

at lyalf after eight a'clack 

at ^©olan's 

41 Panberbtlt Place 



JEajtchtg 



Ptmhlg aenb reply iff 



Reception in public hall; or"R.s.v.p. Nineteen Parkside Avenue/' For this 
form correct size of paper (folded) is 6%x5% inches, or.if paneled, 7Vlgx5 s /iq 
inches; % inch panel. 



^r 


, anb ( J3flrs, Coarles ^omarb J^mgilT 




request ±Jtf e pleasure of 




[blank line] 




company at btroter 


on 




at 


a'clack 




Nineteen "ffiaxkaibe^hexius 



For dinners, names and dates to be written in. Acorrect size of card is 5 5^x3% 
inches, or, if paneled, 5% 6x4 H inches; 5 /% inch panel. 



^a meet 

|Ir» fustice anb ^rs. ^rngtlf 

^r. anb ^rs- Cijarles ^ourarb ^mpifj 

request tire pleasure of 

[BLANK LINE] 

company at burner 

an tlte eoeuing of jifHonbag, tlfe first of 3fuly 

at eiglii o'clock 

^tweieett ^arkaTbjeJV&ettue 



For a formal dinner, with or without names of guests in whose honor the 
dinner may be given. A correct size of paper (folded) is 7%qx5 3 Aq inches; 
^A inch panel. 



W)t JSIergenbale ,Assemlug fauces 

Reason of 1929-30 

December ttje iljirb anb tenirj 

HIanujirg tire seueuilj anb ^eirruartj tit e eleoeutij 

from nine until tmo a clack 

JSeriouceUt's 

[here follows list in two columns in smaller letters] 

Subscription ^15 MO f pauafele before ^absmbtx 15ib, in 

^ra.^aUcr ^gmanb ^wgib,, ttfrjeaaurer, Jffifre ^«ffteli> ^tnus 



For subscription dances. A correct size of paper (folded) is 7%x6 inches. 
When the list of patronesses is very long, it may be printed on the third page. 



©Ire pleasure of 

[NAME HERE] 

company is requesteb 

at tire ^ourieenilf ^Regiment ^all 

at^tlitargjall 

an ttje enening of tHuesbag, Hye tlttrb of ^ifHarrlj 

at tsn a'zlack 

"Saa&ph. TjBrainng:, ^it juiaxri 



For a ball. Correct sizes of paper (folded) are 6 5 /&x5% and 7^4x5^4 inches. 



'QHtc pleasure of 

[BLANK^LINE] 

company is requesteb 

at a burner ta be gioeu in Itonor of 

Claries Jlomarb^mgtif 

^tstrtct J\iiorneg of ^uruett Countg 

an tlte euening of Jsfoiurbag, tlte eiglttlt of ^Jauuarg 

<©ne tlyousanb nine Itunbreb anb tljirtg 

at l^alf after seoen a'clach. 

at JRtebler's 

^[veisBrick ^fktramta 'jEisbeterib ^al^n "ffiotk 
■ ajuaitcePrtglftBmt (Ealxmsl^axh^bnxtiB 

[AND OTHER NAMES OF COMMITTEE] 

^Herbert ^EUifolmga, JSecretsrg 
^igittg-fi&e ^Jeptutte^iacc 



For large public banquet, usually made imposing in appearance with large 
lettering. Correct sizes of paper (folded) are 10^x7% and 95^x7^4 inches. 



^9 inner tenbereb to 

QUrarles JSfomarb Jsfotgtlr 

an J^atnrbag, tlfe etglrtli of Hanuarg 

<©ne tljousanb nine Ipmbxzb anb tljirtg 

at ^tebler's 



^bmil 



Cards to admit to large banquet. A correct size is 4%x3 inches. (L) 



(Mr. Barnes ^mytlf 
reouests tlfe pleasure of 

[BLANK LINE] 

companrj on tire e&entng of ,3frtbag, tlje first of ^ay 

at eiglf t a'ciach 

at tire JSebforb ^ssemlrlg J^ooms 

^S^lg Park place 



For bachelor's reception. Correct sizes of paper (folded) are 6^16x5-% and 
7-14x5% inches. 








^bmit^r. 270 




E 1 


< Annifrersarg ^lanrruet 




a: 


Clre QIIuIt of printing <Art Craftsmen 




< 
O 


JRocljamleau'sJIfrencit Cafe 




a. 


^aturbag, tlte eigltteentlf of Kanuarg 


J3 

1 6 




at eiglrt a r clack 


i 




^preacni lljta carh at boor of Jtattguei ^otmt 



Admission ticket to club dinner. A correct size of card is 6x3^ inches. 



393 






Correct Society Printing for Letterpress Printers 



^avc are corbiallg inotieb to tire 

Ollmrtig ^ali 

to fre gi&en at pertoncelii's 

ttn JSJebnesbag, tite seoenteenilj of ^etrrnarrj 

(0ne tl^onsanb nine ijnnbreb anb tljirf g 

at Iralf after eigljl 0'rWk 

^JJroceebs to be gtfren to life O^rpljan £&ome 

jBIr. attb(i3FCrs.3JmitBB^ntgiir ,i3ttrs.tEi|tmtKS ^cmpaeg 

<i$tr. 31 usdicc ^Kjmfcrortijg jAbmirsl ^RtcJiarb JP urns 
^Kmblg BBiih reply, ott or itefarc 

^ebruarg ilj s suctmb ^SUxss QUaxa Jf clmes 

ttt fflx^^Zabsxi (&xvstaalb ^r. ^iafctb (Harr 

J^txig <©afc ^Cane QJammiiiee 



For subscription ball. Lettering usually larger than for private invitations. If 
the list of patrons and patronesses is very long it may be printed on third page. 
A correct size of paper (folded) is 8^x6^8 inches. 



®ite (Elxib of printing <Art Craftsmen 

of % Oliig of ^em H ork 

corbiallg mfrites gnu to he present 

at a JUanqnet 

in Jrjonor of tlje (©ne Itnnbreb anb sefrenleentlr 

^Arotifrersarg of life J^ocielg 

on JBaiurbag, tlte eigljieentlf of Hlannarg 

(§ne tlpnsanb nine l|«noreb anb tljirtg 

^Elorijamlean's ^rencij CHafe 

^rnabmag anb ^ortg-jseconb Street 

at eigltt o'clock 

3Jolrtt ;ffi! aitr .JBttltim Ji^perr g 

JSerxeiarg ^prestb£tit 



For a club dinner. A correct size of paper (folded) is 8^2x6% inches. 



Wedding Stationery 

Each invitation printed on paper has its own envelope, matching in size and stock. The whole set is 
enclosed in an outer envelope of the same stock. When a single invitation or announcement is sent out, 
printed on paper, both inner and outer envelopes are required. 



^r. anb ^rs, Jani b 3Jag ^mgilf 

request tlye tumor of gonr presence at f ije 

marriage of tijeir bangjrrter 

Jlnciile 

to 

^Hr.^ranfejfoot 

on ttfe afternoon of ©Ijnrsbag, tlje first of % nne 

at fonr o'clock 

at tite Jfirsl presogterian <EIjnrcIj 

^pieasani $Jalletj 



For church ceremony "request the honor" is used, while for ceremony at resi- 
dence "request the pleasure" is the correct form, as printed below. Other correct 
forms are also shown. Correct sizes (folded) are 6% 6x5 Vg inches, or 6 5 /rx5^'4 
inches, or, if paneled, 7^iex5%0 inches; -?4 inch panel. The two larger sizes are 
preferred for invitations. 



ffix. anb ^rs. ^aotb fag ^mnttj 
request tite pleasure of 

[BLANK LINE] 

presence at life marriage of ttjeir banglyter 

"Jlncilie 

to 

^^JfrankJSogt 

an lire eoening of ^Tnesbag, tlje first of <JiHag 

at fonr o'clock 

at "JSgtft prospect (Anenne 

^organbale 



Another correct and fashionable form of invitation to a wedding ceremony. 



IfTr. anb <illrs. Oltjaries JBCnmarb J^mgtlt 
request tire pleasure of 



[BLANK LINE HERE] 



caxmpmvg on Jjfribag, tlje sixtlj of .April 

at fyalf after fonr a' clack 

at Ji»ix Jitm |Cane 



A preferred form of reception card after church ceremony, to be enclosed with 
the invitation. A correct size for this form is 4i4x3'H inches. Another correct 
form of reception card is shown on the next page. 



■Qlitr pleasure of gonr rompang is reqnesteb 

at tlje marriage of 

^iss Gillian ^rabsijam 

to 

^r.lfnim^ogle 

on tite afternoon of ^ribag, ilje first of 3fnlg 

at a quarter after fonr a* clack. 

at tlje resibence of 

<JHr. anb c 4)Hrs. fames J^mgtij 

^tnetgPmffilace 

(©akwnoii 



For wedding ceremony in residence of friends of the bride. 



<A special car mi 11 Units: 

^ennsgloania Station JEor ^Bergenbale 

at3,4Sp,i|t- 

^Returning, lea&es ^lergenbale at S.1S p,m, 

please present tl^ts carb at tije train 



"STrain lea&es ^ennsgloanta Station 

for ^ergenbale at 3.20 p.m. 

^Returning, leaoes ^ergenbale 

for Camben at 7.30 -pjm. 



For train cards, to be enclosed with the invitation. A correct size for these 
two forms is 4^x2"/4 inches. Lines are centered. Train cards may require 
very full directions, and size will vary accordingly, up to 5 3 /8x3% inches. In 
cases where a special car is provided, the name of guest is sometimes written 
on card, after the directions, and followed by the words, will please present this 
card at the station door and to the conductors." Another form ends,"Please 
present this card instead of a ticket to the gatemen and conductors." The phrase 

carriages will convey the guests to the house and return them to the train" is 
sometimes added after the train information. * 



Ceremony at Jfjalf after six a* clock 



For card for wedding at residence, to accompany the invitation to reception, 
part of the guests only being invited to the ceremony; or "marriage ceremony 
at," etc., in which case use two lines, 'Marriage" being the first. A correct size 
is 4%2x2^ inches. 



'394 



Correct Society ^Printing/or Letterpress Tf inters 



^Reception 

from ciglft until ten o'clock 

sd tlj£ ^Slmxxei 'jBlaant 

<©akbale 



For reception card after church ceremony, to be enclosed with the invitation, 
A correct size is 5x3 inches. 



please present iljis curb 

at tlje Jfirst jpJresbgierian Cifurcl| 

o« tftljursbag, ilje se&enieenifr of J^epiember 



For admission card, to be enclosed with church invitation. A correct size for 
this form is ai^xl % inches. Another form is "Please present this card at the 
Church," in one line, a correct size for which is 4%ax2^4 inches. An extreme 
form has the guests' name written at top of card, followed by 'will please pre- 
sent this card | at the First Presbyterian Church | Bergendale Ion Thursday, 
the seventeenth of September." For such a card a correct size is 4>?&x2% inches. 



pjillbeatlunm; 

tftnesbatr, tire ienib. of ^ngust 

at J^eneniij-senen ,i9!tetropnlrtan ^onleuarb 

^iergenbale 



For at-home card, to be enclosed with the invitation; or on the afternoons 
of Tuesdays | the tenth and seventeenth of April [ at," etc. Correct sizes are 
5Hx2% and 5"? 8x3^8 inches. 



^r.anb^itrs.Jaotb $a» ^myilj 

request ilje pleasure of nnnr oxz&encz 

at tlje mebbing reception of tljetr bauglj ter 

^Gnciiie 

anii 

^r-^rank^oyt 

an tlje sfoznxnQ of ©Irnrsban , tlje first of 3lnne 

at senen o' 'clock 

at Jig^t prospect ^benvee 

^nrganbale 



For reception after wedding at residence. Correct sizes of paper (folded) are 
6^16x5^ or 6%-x.5% inches, or, if paneled, 7 7 /lGx5 a /i6 inches; 3 /i inch pane). 



^r.JJfrank^Cont 

anb 

^luss^nriiie^tttgii} 

Irafre tlje Ijnnor 

of announcing tijeir marriage 

on ^Tlrnrsbag., tire first of 3June 

<$ix2 tlj nusanb nine tjuubreb anb tljirlg-nne 



For a wedding announcement; private ceremony, when the bride has no near 
relatives; the name of the church may be added. A correct size of paper (folded) 
is 6%ex5^ inches. 



^r^rankjlfout 
<»ss ^nciHe^nmtlj 



on ®Intrsba]j, tlje first of |ut« 

(Bne iljnusanb nlnz Ijunbreb anb tljirig-onc 

at ilje^lfirst Jlapiisi aXryurcIt 

tn ^Bcrgenbale 



Another correct form of announcement; name of church may be omitted. 
A correct size of paper (folded) is (> t Aq'x£V% inches. 



$x\x~ anb ^rs, Jafrib Sag^m^try 

Ijaiie tfje {jonnr of announcing 

ttje marriage of tlreir bang rytcr 

T&xxcille 

to 

^r^rankJICugi 

on 'Cfttntrsban, ilje first of 3f une 

(Pne tlf ousanb nine frnnbreb anb t^irig-nne 

at % ^Ifirst ^apiisi (Eltnxc^ 

in ^ergenbaie 



For announcement of wedding; if at residence, substitute the address for name 
of church; or either may be omitted properly. Another correct form has the 
name written in, and reads"have the honor of announcing to [here write name] 
the marriage" etc., as above. Correct sizes of paper (folded) are 6%ox5^, or 
6 5 /$x.5 3 A inches, or, if paneled, 7%ex5^ic inches; % inch panel. 

For the marriage of a sister, above form is correct, but the name of the bride 
will be in full, thus: Miss Dorothy May Hawthorne. 

When the invitation is sent out by a clergyman the form is: The Reverend and 
Mrs. John James Brown | request the honor of | [blank line for guest's name] 
i presence at the marriage of their daughter | , etc., as above. 

When the bridegroom is a military officer of the rank of captain or higher.his 
rank is printed thus: Captain Thomas Jones | United States Army ] (or Navy); 
but if his rank is below that of captain, his rank is printed thus: Mr. Thomas 
Jones | Lieutenant, United States Army | (or Navy). 



^r, anb ^rs, ^rank JSnttt 

Pill be nt b^m* 2R s lrl g -fi&£ ^axh^tteet 

after ftrstxjf J ulg - ^jLetQetibole 



For at-home card, to be enclosed with wedding announcement. A correct 
'size is 5?8x3 3 s inches. 



(£>imng to ilje beailj of ( Mix&,£&m\jtlf& sister 
^ttr.anb ^rs. Jaoib 3farj ^myfb, beg to recall 
irfe carbs issneb for ilje mebbing reception of 
tljeir baugfyter JLTurtue 



For recall of invitations. A correct size of black-bordered card is 4%x3^ 
inches. 



1023—1933 

^r. anb ^rs. fnljn ^mgtrr 

request tlje pleasure of \joux company 

aitlje 

ienilf anutnersarg of IJrrcir marriage 

on tlje eoening of Jfrtbay, ilje fifteenth of $une 

frnm ljalf after eiglji nniil elefren o'clock 

at Jiigljig-one ^ark JIane 

fllirarinttefrHie 



For a wedding anniversary. Correct sizes of paper (folded) are 6 7 /^.6x5V^ 
inches, or 6^x5^4 inches, or, if paneled, 7'yi6x5%e inches; % inch panel. 



JS. 

[monogram or initials here] 



1933 



4&x. anb ^rs, ■Joint ^myt^ 

mill be at lyome 

on tije ebening of ^ribag, trfe fifteenth of 3Jnne 

from Ijalf after eigljt nntii eleben o'ektek 

at ^igijig-one ^ark |Cane 

Clrariottebiile 



For a wedding anniversary. Correct sizes of paper (folded) are 6 7 Agx5V^ 
inches, or 6%x5$i inches, or, if paneled, 7Vl6x5%6 inches; % inch panel. 



395 



Correct Society 'Printing for Letterpress Printers 



Announcements of Death and Acknowledgments of Condolences — These forms are much used, as 
relieving the bereaved from the painful task of writing individual acknowledgments. 

The cards and envelopes must have mourning borders, the width and the usage in regard to which are 
printed below. 



^tl\t f amtly tti tip Inte 

(Hfynvhs jptoftrarh Ji£mgil[ 

gratefully atknaiaizbQZ gmir khxb iljmtgrjl 

ttnb expression rrf sgmpttljg 



For acknowledgment of condolences; the address may be added in the right- 
hand lower corner, but usually is not. A correft size of card is i%x3 l /& inches, 
with ]4 inch (No. 3) black border, and envelopes to match. 



ffix. (Hi ptrl*s ^oixxnxb ^mgtlt 

artfr famiig 

actmrruriefrg^ unify grateful ap jrrcttattrm 

grrrtr kinb £xurE0sum rrf agrtrjrailjg 



,3ft ts uritij great aorruftr 

tltai fa& txxmxmnt£ ilje bezdfy uf 

ffix- 3f amae ^ttrgirj 

"ffivB&ibznt ai ti\is crmrpaug 

rnljtttj acenrtsb at ^tarrtugimt, Nebraska 

an^vcnbmg, tip iljtrb ^(August 

(@ue ilj mx&mtb ttme Ijrmirretr aufr iJfjtrf £ 



gilltrtg ^Brua&^treEi 



JSmgilf 01m Qlompattg, ^Gih. 

^Robert ^Sij^ ^mgih, 

^Ecretarg 



Another form of acknowledgment of condolences. A correct size of card is 
4%x3V& inches, with V\ inch (No. 3) black border, and envelopes to match. 



Announcement of demise. A correfit size of paper (folded) is 6y&x5% inches, 
with %2 inch (No. 2) black border and envelopes to match. 



Examples of Mourning Bands 

No.l 
No. 4 



GH J K 



D 




N 



^Diagram 

CORRECT SIZES OF 
CARDS 

A Young Master 

B Man, without 
address 

C Man, with ad- 
dress 

D Man, with ad- 
dress 

E Man, profes- 
sional 

F Young Miss 

G Miss 

H Mrs. or Miss 

J Mr. and Mrs. 

K Mrs. and Miss 

L Reception fol- 
lowing church 
ceremony 

M At-home 

N Reception 

O Invitation or 
Announcement 



M 



396 



This insert is printed on BLUE CHESTERFIELD PAPETERIE 

Basis 21^x33-76 lbs. 

Made by the AMERICAN WRITING PAPER CO. 

Holyoke, Mass. 



This insert is printed on BLUE BISCAY WEDDING, plate finish 

Basis 21^x33— 76 lbs. 

Made by the AMERICAN WRITING PAPER CO. 

Holyoke, Mass. 



Script Uup^ 




ijfie manufacture of script tape faces 
Is stiff a very important part of our 
ausiness. Lffiere are various kinds of 
fiiafifu profitaote printinq to which 
script faces are oetter adapted than 
anu other tapes, hence the constant 
demand. Uhe aeautiful script faces 
shown in this catafoque meet everu 
requirement for aft kinds of printinq 
where the use of script tape 
is desiraafe 

^strnerican Uupe Grounders 
Lsornpanu 



SET IN ROUNDHAND SERIES VOCATIONAL CAMEO 

399 



<JitpO/ IXtoXAASfoi/ 



48 Point 



14 Point 



9 A 44 a 



ujqaI/ G)ncu cumeAi 



36 Point 



UV 



4A 14s 



Will' S-rd&Le&b JaAJwMiafile/ Ueanle; 



10 A 48 a 



(JlLoinxmaJ^ uJfi^jjdAJiA/ 



OfiaAivcdeA/ <Jve.cei£e/ Juiauuna6/ 
tJJ/iiliLant' KJaJLcdicioAian/ y^anwtaitLUjd&d 



30 Point 



5A 18a 



24 Point No. 1 6 A 21 a 

UJe&AjdijuiA/ &natiajJjAvaS/ cJJupixcaie*) 



24 Point No. 2 



7A 26a 



18 Point 



9 A 35 a 



U LcdaJb jFoAJ>iari&i/ <3vbzxv \!XxLfui>QxxM& &uxnXA&e/ 



KjftaAxvcieAA/ in/ Lofixptetc/ <JWii> 

^X£ 9R 91 

f 123H67890 
I k l m 4\ a o n a ^i r 



/ . I - 4 



. f ? 






jcuxxvte/ 



UJoAXUvnAAva/ rJlLortdcui/ AnoAAviihcu Lip/til/ JulaaX/, xii/ Aiituz-iriviiu/ jooXocjIv 



(^mmo/ <J \ai& 



tJ\£M/l6/ 7 tos 9 Ali mi 



^JtUHXWAsCLcio/l' 



AMzAuine/iA/, xLnA/ a^ajOu mq/ 
attractive/ Aytic&S/ 



736 5Lft#/ (J^en««/ 



eylcA^CUVtf^ \JrUQf 



400 



18 Point 9 A 29 a 60 Point 



30 Point 3 A 9a 



14 Point 11 A 32 a ffl ^ 3A 10a 



12 Point 11 A 45 a 



od r unit, 






24 Point No. 1 7 A 20 a 

24 Point No. 2 8 A 23 a 






401 



<iJiffay ?ycwfei 



3 A 8 a 18 Point 



8 A 24 a 14 Point 



8 A 32 a 




48 Point 



3A 10a 



tJiJM^cdtaw 



> Point 



4A 14a 



zMemdamofi^w 



30 Point 



4A 17a 




&mi^e{lJ/(^uaM 




24 Point 



6 A 20 a 



zs/Zvmoti&' WnmtMi/ cyi^cno/oaU^ 



^r 0t /ffi ^aMwxay idvmiuMi/ tSbucnci 



llyna&jze/erA in, \5onifile/e <&bn/ 


'jtf 2 <€ 9 £ jF^ ^J/tf 


gj(jY0&£m$f3-<w 


if&tW <%V / / 2 3 4 5 6 7 8 9 


a w c d e £ a A ej k i m n & o A a & d £ t 


€1 W W X 4£ <% . '. , ', - .' / / ? / ' 



S&fmumrJAea^WtJafflfa/ 


J 


^ItecAfMmmMt^ 


Is (J is 

&l0Aew&a6 


iK>^^ 


^fflmidau' emaunw, tyefeJmwevv £w&6 


Mi ^elam' ectocS mwy/i/ 



402 



zJ'U^ic/ t/cwiA£ wccie^wfe^ 



^A&wwmdcw^wttewiefc 



tfrwmvna/ *w few&vu/ 



WAMWt/WmM 






/ ,'mtvw A& Assets Jw& xx/ Awzadv Jeer 



60 Point 



3A 7a 




36 Point 




30 Point 


4A 14a 


iwedMrntl 


^$€xmJ& 


24 Point 


6 A 18 a 


JX17^€/S^€^ 


'vAttmefr 


18 Point 


8 A 24 a 




C^^^<^^i^^>^^^ CL^^^^^^V^^^^^^^^^^i/ 



8 A 32 a 



^ui/cfctta/ *Jewn£na/' <&a>6&rito&ri/ 



12 Point 



10 A 40 a 



tsfflt&vi&ier J^CevmxztiU>^ix^^o^^i€im,ce6r 



lQ/'vcl'X€lc£e'y4. , lav wowifilefe ^rmz6 


sf 0S <# 9 S&'y^J/tfgJtjYe&Q 


01 $f ^ty YW % ®/2?V$*234567890 


a, 6> c ct e f & rt i £ w t <m <?ic>o/ia,<K!L'k£iC'Bw 


&%>#*'-,',-':;/?<*'■ 



403 



48 Point 




3 A 9 a 14 Point 8 A 27 a 12 Point 9 A 32 a 



36 Point 



4 A 11a 



Uhed^&a/ <J/U 



30 Point 



&n/ 



4 A 13 a 



(L^fc^z/- cJJ^£o47t4Z^ 



24 Point No. 1 



5 A 16 a 



^/Cu4^e/it<ut6y Q^<^va^ci/z/ 



24 Point No. 2 



5 A 19 a 



/>^^i3^y^^c>^^d^3^Z^2^^^ 



18 Point 



7 A 23 a 



Ltrui&t&chzejl' (s^n^df^t^p^^clcay 



&* 


tuic/e/16/ ^ns (^amp>ce,&/ Cfan// 




<¥ $ 


e 2) g sr § . 


Jf 


<? cf 


jt «/? m $i 





<5? ^ 


& S 5T % 


V 


%? SC V £ 3X 3Z & 


/ 


/ 2 <? 


4 5 6 7 8 9 





& 4i <: 


d & f fi <a Ji t 


/ 


<£ <t *n 


<n <a o p. ^o <a si 


s~ 


*7 6 k 


/ ti *2 4$ <x y jz 


<m 


y / /, 


■ < , t - '.-;•' 


f 



UnJaAjri/a/i/ \JJ* 



'twice/ 



s 



f t<il&n/ A 



S<2 







404 



Duna/ Q)haA&d/ 






On, 






ins \Xiqj lataAt/ ufid/ ma6t/ 



$9xhikitad; saw tk& IhknA/ llaorv in/ tike/ 

L0®A,n,«i&duM$ 3 1 Law u.itw 



.«/ 



\Jriwt®.cXa*& \mj i^trntmiete; jTaiil/ 


a@e@ &3Q3C $ g 


3fC£9H9l0£Pa^S 


J^l^tO 9C^S5K ac 


&$4234567890 


aliedclaltiiielmti 


o c p a t 4 i t u ^ *J « ii i 


. / 6 . 4 , £ - s | ! ? 



3 A 12 a 



cJlep^umue^/ 




acini. 



0» 



yi€€- 



■111 7 



36 Point 



"AJLtli 



ixffla^tapf^ 



^4dLofl/< 




30 Point 



5 A 18 a 






24 Point No. 1 



6 A 22 a 






24 Point No. 2 



8A 25a 



\J\^mmMw \Jkti&mA/ tXc^aKatd/ 



18 Point 



10 A 32 a 






'XUC&& 



14 Point 



UMjMuiiudic&A/ <Jh43.^iwia^h^v %9x<m%&*€&qA/ 



405 



criound/icLna 0< 



eries 



60 Point 



(b/iqush 



48 Point 



4A 9a 



tJvepublic 



36 Point 



4 A 11a 



zJjeuqfitfuuu 



30 Point 



5 A 13 a 



(bzhibited 
^freat L^oaraae 



24 Point 



5 A 18 a 



^sln 



r nnwersary 
^JVatlonal i^eaque 

18 Point 7 A 25 a 

cfvemarkcible 
valecictory iDration 



14 Point 



9 A 32 a 



Go liege <=£)iplomcis 
CO eauti fully \£>ngravec) 

12 Point 10 A 38 a 

*Jnspif>ing crieception 
^oclett/ *m/lono/>s ^foreigner* 

10 Point 11 A 43 a 

(Exquisite (lettering 
SPteases Jlandurriting (Expert 



Characters in Q^omptete ^font 




Jl & & £D <F Z 


9 


7( J J Ji £ ~M. 


JT 


6 %> Q & S J 


U 


V W X y Z &■ 


$ 


123456789 





ezbcdoefg 


A 


i / k I m nop 


9 


r s t u v to x u 


z 







Jiearls 



^Jl^Afecktace of genuine Pearls 

is one of the most charming 

gifts that one can give 

to womankind 



% 



Sifts of ^Mature 

<jCaleic/eo Ji earls 

^few York 



406 



EXAMPLES 



OF 



^yinnoancements, *JnultcitLons 

C^ocietu ana^Jjuslness 

£ renting 



SET IN SCRIPT AND OTHER FACES IN A 

VARIETY OF PLEASING COMBINATIONS 

SELECTED FOR THE GUIDANCE OF THE 

LETTERPRESS PRINTER 




^sjmerican *Sype ^founders 



"ipanijr 



THE LEADING TYPE FOUNDER 
OF THE WORLD 



SET IN ROUNDHAND AND CASLON OPENFACE TITLE 



For 

Correctly Worded 

Jr orms amcL Proper oizes 

of Stock see 

Pages 389-396 

"Correct 

Society Printing 

for Letterpress 

Printers" 



This insert is printed on 

DORR1NGTON PAPETERIE WHITE WEDDING, plate finish 

Made by the AMERICAN WRITING PAPER CO. 

Holyoke, Mass. 



a/ 



THIS INVITATION IS ONE OF A LIMITED NUMBEB ISSUED TO EEPEESENTATIVE 
MEN IN BUSINESS AND IN THE PROFESSIONS. IT IS EARNESTLY DESIEED THAT 
THE RESTRICTED EOSTEB OF LIFE MEMBEHS BE COMPLETED WITHOUT ISSUING 
FURTHER INVITATIONS. AN EAELT RESPONSE IS THEBEFOBE MOST ESSENTIAL 



JvolwSSi 









W& 






i 



ToAtxwieb' z$tm&A6 ^uwn^na/bcirtM/ 






SET IN TYPO SCRIPT EXTENDED AND COPPERPLATE ROMAN 










WZ^ 7 






SET IN TYPO SLOPE 



4 






U<nst4leK64sfiu/ &£a/ia*ie/i4f/ Lxirnfuz^vef^ 

Fime Society Printing 
&*<{& Ernest Johnson! 



SET IN TYPO SLOPE AND COPPERPLATE GOTHIC SHADED 



Nerve Specialist 

SET IN ROYAL SCRIPT AND COPPERPLATE GOTHIC SHADED 



/ 



*~>*?rr?r t 



^f^^^-^^Ja^ 



Mce&ewcv 



^lU^T 









~'"~ , % i *~** 



ai/ 




^jm^ 



riNT*FOSCl.l« 



mwmv jetaAfi mmMv &tewew/ j&cztxms 



SET IN TYPO SCRIPT EXTENDED 



Telephone Deseht SI 65 



JnMvKtznce 

Equitable Insurance Building 



HOMER BEOW^ 

President 



SET IN 

BOND SCRIPT AND 

MERCANTILE 



<Jne Q/)wecte4t4 odme 



• M/* 




^wn4)Ufwe tAe 
tmd invite ymmfaidfoectiim 



/% 



Sstmee^i tAe nwwd #J>wie aMuJmw 



27fii& <£ine AtKuvftvue tmit^e {legated J en£i / fcetu €& trie 
intene&fo i^&iwfaifaand nvvdewewu &ewwve widttie vdwefced 



SET IN BOND SCRIPT 






fjoAwmxMvuxX/ Juvwn&r 
uLaiaV tJcuiwiA/ <J\jjuav 

<JVWrAoA^ <J t. fJJlaatn^iy {jLhtahcuri/ J\JUaav Q)daaA/ &ch42KAnmfoQA.ri 

KAvcl/u&A/ UJlui^e/ \5uap \J. cJlLaAte/iAorvf Sn&unqj c/IC. UriauxeA/ 

oLcdfev (bftvexAcm/ t/LoWa/td/ Ulinfoant «JlCaxv2eu/ WucfcolL 






SET IN TYPO UPRIGHT 




(Xfuuial/ \^na^tltu/ UJaii/ 

AMlAwV JullW ,€UlMM,£&& All/ 

to/ JW Xew mv Julio/ 

*JJuMj \}\&am/ y ZfLatsA/ \*m/u&miw 
\JfykAa,w At&mincu Jww l-awttamtth/ xxi/ OWll/ 

Alt A%in&/ &€AAMM/ 



SET IN TYPO SHADED 



JCqjxaav *J\jmv&iu U txiaAu/uir- 

©fvctaAecl/ AereWitK/ ifr ayuv xJtuick/ Jar $>_ 



Jar &a&<ir& Jar Aries Alnrmr Xjqj zqjqj aaAjqav aav Jvanar 

xii/ Ukam/lw <dL/. JDa^utatij xxi/ irie/ UVaioL UaXald/ <J\^auxiX/ f 
&oJmaAclu/ AzdvAiitvcu cJ va&zmjb&r iWenitetn^ xxi/ ,6ix-ihi^iiAi/ 






"1 



SET IN TYPO UPRIGHT 




Spencer Publicity Bureau 

GRAPHIC ARTS BUILDING 

CUaAitirtatcMV 



SET IN TYPO UPRIGHT BOLD AND CASLON OPENFACE TITLE 
STATIONERS INITIAL 



BUILD YOUR HOME AMONG THE PINES 



EXCLUSIVE SUBURBAN HOMES 
725 €<JLt; Stwot, 9Rap4t<MV 



RODERICK FOSTER 



Wolverine State Agency 



Cedar rapids 



HENRY BOIVD 

SALES MANAGER 



SET IN TYPO SCRIPT AND ENGRAVERS BOLD 




ite^o 




orrinaton 

PLATE FINISH 



SET IN TYPO UPRIGHT BOLD AND ENGRAVERS BOLD 




e< 



ina 



Qys the L^orredLtJ^ave/ to use roP Qjocietu 
ana \ ^Dusinek) t_J~rinting 



SET IN STATIONERS SEHISCRIPT AND CASLON OPENFACE 



Sculpt Ju'iArilaAV 



Typo Uprig-ht and Typo Upright Bold 



vJ^lcntal/ J/epcuttnetil/ 



iXJo/ A&16AX/ X<v / 



anriauriee/ 









,aAs aav JCa/uA/ 



Q)ome/ exaui&ittz' <Jea/ oa-vCfiA' < 






oAnincitatv 






JLantuxc/ UJafcncA' 






415 



48 Point 



PATENTED MAY 9, 1916 REGISTERED NO. 655,641 

4A 11a 






i Point 



0cnaoi Juihlomxi 



6A 19a 






18 Point 



Uieiixwia ^wAtomc^ 
ibxh^ctlna Unu6ua£ (O^iainalita 



12 Point 11 A 44 a 



CbocauiAita Sncu*<icteri&tic 













K^aMwavi 
(bowwmian, 

(Ivh ^exceptiancd xxAAoAmcvit 
£at* $ua .accaAmn 

JuamtiJL 
pa^iAixm iftadeA 

uuifbertMMi ujujuutina 

ulantcitaA^, aidaka 














(XdAerLjpt 

Here is a series that appears to be a script, yet it 
is not exactly a script, for the letters are cast in 
regular straight body and there are no kerns or 
overhanging- characters; the letters do not join as 
in script type, and there are no hair-lines. Adscript 
is cast point set and the capitals and lower case 
of various sizes can be used together, something 
not practicable when using the regular script faces 



J&nawbctei<& Jin xbamlp&ete, <Jant 



£3 C U C V c M9G ( y$<lf$<1234567890 



a 



W X 



V 






416 



^owwnebcicil Sfctifat 



18 Point 



6 A 19 a 60 Point 



3A 5a 






14 Point 8 A 23 a 



12 Point 8 A 32 a 



48 Point 



3A 5a 



alemtl SitmJv 



36 Point 



3 A 10 a 



( &b€l?icfv4lle' *J$U€H/&U€MM/ 





Characters in Complete Font 






<M 


ffi 


<& 


m s 


^ 


<3 


#e & 


$ 


etc SS *J{ , 


A- 





g> 


St 


m g> g~ 


W 


-v 


<w 


SK 


& $ 


w 





y 


2 3 


4 5 6 7 6 


9 


o 


a 


6 c 


d 


e f p 


A 


i 


/ 


6 / 


m 


n o /t 


1 


* 


a 


i t 


it 


W €& M 


V 


# 


' 


' • '• 


> } 




/ 


? 






30 Point 



^tfamdnrntfa 



4A 10a 




24 Point 



fffntlefoentteM^ 




diavwfy. fyfre'efa'/nc^, JiMwewety ^/ \ctiandfaf scw&tfilci^ /iifrfatlt Jtv 
Mt4€&$u4n€p d/i& A&42€4€be4ne&tfa' /cJ/sOttty MetftifHifr *>l£mtfa'; /me^Af^ipe' 



(XaMMcfou' S^ecc^icf 



*yHe/ww SPmd$ty SPbebidetit 



417 



0&€&nd'&i>*jttf 




36 Point 



3A 7a 



^siee^Mmz/et/ 



24 Point 




18 Point 6 A 14 a 



14 Point 



t^e^i^e/ 



6A 25a 



^xg>&<mfe€ede6s lytttw niwntMB&fart&nja/ 



^W™€W€t&fovd/&n / ^$<e4M^^^l^&'nj(' 


Stf m <& W <3 & 


<& Q>? Jf f QZ & 


at \js @ & m ■ m 


& sr w q> <w ar 


<&/ 3 & / y # s 


£ £ 7 S> & 


a & e t/ e- jf y / «r' 


/ & / Ml 9$ 0- 0- A 


tz ?<■ d / u v- m % m z 


/ / - * . . / 9 / 



y/ve/ A^ew^ €€^i^to-u^ee/ ^e/ #d,&n>im&/ tw 


/Se/ ^tzfifczw/ &&>€wicw €w <£ne/ 


fc^^^^^^/^^Z/^^e^U^^ 


€W £/*W^ ±afa f 0ZM0€&€M / 


S$m/&€€&/ eeid&ms&d/ tme/ {xwe/tawu/ €n<v#tie€# 


4& v<#k$ <£md/ €ffifee& / €&£ €&ite / -^wt^ 


*5&&*^4>€w<&V f £jr%e4^€€M^ J^%ed€€feri$ 



418 



*!J){md *y!wiAt 



<m 



Jsct&nd S/^ade jenem 



&&u ewe -c&ittlittKM, <ln / v<ite€l 
fo attertdt/ie defctpice 

t& <ce4e£w€i£e tfie 






48 Point 




36 Point 




6A 18a 



^y^j^mteetimm Q/)edia/n4 



18 Point 



7 A 20 a 






12 Point 8 A 30 a 



To*fi€VK€Lvte / ii& in TD&mfilete Prtwit 

o & $ m y&w 

a & c ft ' e J a n i i n, 
I m n o- ft a it A t u v- 

ta <% it a, . , = ':,•/? 



419 



30 Point 



4 A 12 a 





% 



24 Point 



5A 15a 




€i66ie 



18 Point 



7 A 21a 



14 Point 



SA 



8 A 24 a 



*^!4t€ibczetek& in ^U^nhleie (s^tmd 


®4 <% g<@ 2) $&f 


% S J Sf Of g4 <s>A f 


(§f)Qj%g?<3&m 


@ <=w %f y=^o^ 


mm °m <& % Sr / 


J&34$i>73<j0 


a v o «/ e / a n i i k 


l-m-ri'&fi'&i&iu'V- 


m « u » . , - : ; / ? 



&<&mi- Gunwutzl \z!*m/&^€4w>e 


tw ine 


jTha^n^dAile (Qn^lrie^hln^ (^)&w>e£u 


to- v& neltl tm- 


jfy^cln^elf^u Oc^e^n^o^i tzwtl KQv&ntwa 


&€SfemAw<b <^w^n^u-^(H444A 


(Mop-le £&k> ^fyibcuMiem: 


<zjhe> ^J^a&id &€4P&wkm&n4 tw ^^udlt&ulie (Qn^in£^iht^ 


_ 



420 



or 



TiSe?^ ' ^7 e as6Ai&nti / 



€4Vi 



/^3^C^2-«?«^^S> /«^^2^^<?«/ ^«!^^^C^452^^^i^^ 










^C^c^c/e/ K^Ua^^r^ 



-G^t/ 




48 Point 



3A 6a 



^cJefenctecft 



36 Point 




30 Point No. 551 



4 A 12 « 




30 Point No. 552 



4 A 12 a 




24 Point No. 551 



6A 18a 



^/^U^CcdAy ^>//<€45<€W€z/cW& / 



24 Point No. 552 



t^/Y&ctQ/ ^7<c&rn^i^e4/ tSs<c 



18 Point No. 551 



^SCe&^frCctw/ \9€i4s£os?n 



€sw&n/ 



7 A 21a 



12 Point No. 551 



9 A 36 a 



i£>-n4i&<&c£e'3t4/ /tsn/ ^Dt^n^^e^' K^rfa-n^ 


j& 33 ^^S^&^JffW^^JTtD&g 


&t ^s^q/^^ar^/^s^j? s * * $ ? # & o 


& W & €C & & <%> /£ £ £> ^ <C -9Tb <rb <2 fe <Z> /K d <C €C 1£ 


** * P / ' ' ' J ' .'•//? 



421 



30 Point No. 551 




24 Point No. 551 



-g^^-C^^Hsct^' 



24 Point No. 552 



cJ/-^-^^^^^^^ 




or 



Q_y^d^y 



] d^cz>£e^ 



6A 18a 



6A 18a 



m/^ 



12 Point No. 550 8 A 32 a 






J 



(Q'&ee^'ifi'-o^e-'LcL. z-z^ \D<2^P3sis&i^£e^e- <^>*<3^t17 


^Jg <€ ' 3<€ JT^ 7 


J&^f g je '^ '<JC 


W&X#2</ 


Characters ^ -^ not made for 12 Point size 



c_^/-&&ts£&<^ <^Z^-e^^^^=<^^d-<f^^z^^e^^ c^vL'&^'££&^tZ<^' 


C_^X_) C2-jf?^z?2^' ^<0-^^ <=Z//'&£-&^C>£i3L^<^ 




ts^T -^^e- 


iO -^^-t^t^^^O^ C_^iS^^2 


^ ^cz^^e^ <i_^>^g^^e^t^ iO<^^^^^^^^^ 


ts / 


/ / {/ 




t K_y't>^c^6^i^' C_->^ -t*A^e*24s&^*='£&4st--tz£^' 




<lJ&£ ^Wtl «z- o€<i.€>4c. 





422 



<lZ7 ^&^'£^'£&^& cJ-O-t-^^^ 




































423 



oft. 



tationers 

3A 8a 



QJe 



emiscnpt 



^J/iia/ituQjdea 



36 Point 



^^Ctwardd ¥uda77i en t 

30 Point 4 A 12 a 

e^/Z nic/cerooc/cer° 

1 -P /P CD o 



18 Point 



^jza/ined QyPtembers 
d/Toon ors (3uropea?i t_^C ave?i tu?^eJ? 



~ope 



12 Point 7 A 29 a 

^Sieproauction Ltnsatisf actor u 

t_^CLrtist QJntenaed QJanitara Qsmpravement 



i^naracters in (^.ompleteJ^jfont 

S% S8 C £2 S ^ 
ff 3% of f JC J? 
m €% St 6> & $ 

&? of zr *ii <$> <w 
as °y % Q $ $ 

1234567890 

aocac)eeJ}r4~an i 

j fc I t If m 7i o p o r r° 

d J Jd s t ^ u v w> x u sc ff 
/?/?.,-'..;/? (J 



HZ KJ7 Oi 



'ccerciseo and \j? ormati07td 



given by cadeto of the 

JpiitaerfiJ/LilitaruQj c/iool 

Jlrean es day, ^j/eoruaru Qyjfi netee?i tn 



ay 



~r 



Kjrrom two to t/ir 



L^KO^eL^itu^Qyfortn ^JJakota 



Cbnrolfmentd will be open at tnid time 



424 



Q) tati on e?~$ Q) e 



emiscnpt. 



Caslon Openface Title 



^yT3iintinato72 QJervice^yaureaii 

SPECIALISTS IN BUSINESS-BRINGING PUBLICITY 
FOR MAKERS OF STAPLE PRODUCTS 

^_y<Drianton, Lynio 



NEW YORK OFFICE 



BOTH TELEPHONES 



^Hipenoiorier C orporation 

INVITE YOUR ATTENTION 

TO THEIR LATEST AND EXCLUSIVE DISPLAY 

WHICH INCLUDES 

&LniaiieQjp?~ina K^reationd 



<=>JJirect from i_sa) 






arid 



TAILLEURS • GOWNS • LINGERIE 

MANTEAUX • MILLINERY 

SPORT CLOTHES 



LATEST EASTER RE 
MEZZANINE F 



Qylorth (Jouna> 




425 





xSimerLccirL tjupe *J"ounders 
i^ompana 




„ 


c 


_^^ >^/icknotvlecioeci 

Q^jAousanc/s upon thousands of 
printers and publishers acknowl- 
edge the American Type Founders 
Company to be the world's leading 
manufacturer and seller of superior 

Job and Body 

\^J) JOR more than thirty years it has 
diligently served the trade with its 
beSt productions in type, borders, 
ornaments, brass rule, metal leads 
and slugs, metal furniture, printing 
presses, paper cutters and all other 
requirements of the printing office 







SET IN ROUNDHAND AND SARAHOND VANITY INITIALS 



426 



ft 
* 

ft 
ft 

ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 



Shaded < 
Type Faces 

«UTABLE DESIGNS to meet the 
requirements of printers who 
wish to obtain exclusive grey-tone or 
engraved effects. These shaded faces 
are especially desirable for the office 
specializing in high-class stationery 
and society printing 



AMERICAN TYPE FOUNDERS 
COMPANY 



ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft 
ft- 



This insert is printed on Blue Biscay Wedding, plate finish 

Basis 2iy2x33— 76 lbs. 

Made by the AMERICAN WRITING PAPER CO. 

Holyoke, Mass. 








VERY EFFECTIVE 
TOUCH OF FRESHNESS 
IS DESIRED IN : 



WHERE THE 

iND EXCELLENCE 

MINTING 



Everything for fthe Printer 




*&\^hf%h 



HAFTEL ORNAMENT 



429 



72 Point 



1V1 
Qu 



Cheltenham Bold Shaded 

PATENTED SEPT. 1,1914 REGISTEREDNO.627,272 

3 A 4a 36 Point , 3 A 6a 

v/ BINDS 
light 



14 Point 



11 A 22 a 




I 



30 Point 



5A 8a 




HERON 

Naphtha 



60 Point 



3 A 4a 24 Point 



O f |"\ I, 1 METHOD 
{ \ J. 1/ I i Quicksand 

Sea Id 



RECKONER 
Inducts Child 



MODERNIZED 
Scientist sought 
rare Implements 



DEBONAIR BOYS 
Pick business office 
where lead concern 
reported conditions 

10 Point 14 A 27 a 

REMARKS SIGNED 
Excellent address 
made protecting many 
people ©f rural district 



8 Point 16 A 33 a 

ENGINEER PRODUCED 
Severe objection when the 
contracts for paving roads 
caused disturbance before 
gathering of Indignant 



48 Point 




Design 



42 Point 



3A 6a 



FRESH 

Ordeals 



Characters In Complete Font 

ABCDEFGHI 
JKLMNOPQR 
STUVWXYZ & $ 
1234567890 
abcdefghljk 
Imnopqrrstu 
vwxyzfffiflffiffl 

430 



Cheltenham Bold Italic Shaded 



14 A 26 a 



6A 9a 



MICROSCOPE 
Gra&e scientists 
describe marvel 



MCE MUSICIAN 
Considerate leader 
raised contribution 
for weary laborers 

10 Point 18 A 36 a 

SIMPLE GARDENS 
Clever orchard effect 
obtained at daybreak 
imuses timely tourist 

8 Point 21 A 40 a 

EXCHANGE BUILDING 
Many convenience® lately 
installed reported feasible 
and delighting omr tenants 



BONDS 

Delights 
children 



24 Point 



7 A 12 e 



CHOSEN 
Elaborate 
formation 



18 Point 



10 A 17 a 



RESPONSE 
Six members 
debate order 







Character® in Complete Font 




A 


B 


C D E F 


G 


H 


i 


J 


K 


L M N O 


P 


Q 


R 


S 


T U VWX YZ & 


$ 


1 


2 


3 4 5 6 7 


8 


9 





a 


b 


c d e f g 


h i 


i J 


k 


I 


m 


n o p q r 


s 


t 


u 


V 


w 


x y z ff d 


A 


m 


a 




m 




I 


? 

& 





3A 5a 



RIG 

End 





ight 



48 Point 



4A 7e 



mini-: 




36 Point 



5A 8a 



HOMES 

Grayling 



431 






Cheltenham Bold Shaded and Italic 



T! 



The Kenmore 

Luncheon Shop and Soda Fountain 

French Pastries^ Fancy Ices 9 Cooling Drinks 

Candies, Salads and Sandwiches 

Reo i i ^ -ranee Gifts 



c«W 




PH^ 



CONNECTED WITH THE HOTEL KENMORE 
Main Entrance, Congress Street 

NEW HAVEN, CONN, 




B 



Gifts in Silver 

OistieetiYe style 
and rare beauty 
for which Blake 
Silver it famous 
will assure truly 
pleasing gifts 



Merlon Blake Co. 

Philadelphia 



IIP 






HAFTEL BORDER FLORAL DECORATOR 



'lllllllllflllllllllll!:' 



Eighth Annual 

BANQUET 



Chamber of Commerce 






HOTEL FRANCOISE 

Mow©wibef thx r •' teenth 



CLOISTER ORNAMENT 



432 



Cheltenham Bold Shaded and Italic 

|pl[llii|Ii|j||||lii||II^ 



Secretarial Training 

History of Art 

Music 



ss Helen X Wearing 

Principal 



AMERICAN BORDER FLORAL DE CO RATO R 



f lSHES to announce 
the opening wf a new 
studio? where he mill 
extend his service in 

the capacity of 



51© New Station Bulk 
San Francisco 



HAFTEL ORNAMENT 



' ■ m ■ , ' ■ ,'■!', :ui. i ■ ' ■ ■ ' . ■ !■ i . 




f UST received 

'newest import j 
for Madame am 



iprii 



Beginning March Fifth 



Seventh Street and Montgomery Avenge 



■ '■.!!ii. I 1 " '-lli,. 1 !!!:.'!!!!! 'Em '."Ivil. ''!!..:!!!!.!!!!li- ' " ' " '''•■' "i!:. 1 * »L v !!l ; : .' t; ' 



AMERICAN BORDER 



433 



Cheltenham ExtraboM Shaded 

PATENTED APRIL9J9I8 REGISTERED NO, 650. 177 



48 Point 



Slefeh 




42 Point 



Reptile 



36 Point 4 A 7 a 

istre 




30 Point 



5A 8a 



.stribute 



6A 9a 



rxri^'u: Clerk 



18 Point 



8 A 15 a 



HEROIC DEAN 
Choir Gathered 

14 Point 11 A 22 a 

EMBERS BORNE© 
Plated Implements 

12 Point 14 A 26 a 

KNIGHT ENTHRONED 
Distinguished Members 

10 Point 16 A 30 a 

NEIGHBOR • RESTO N I >ED 
Quietness Prevailed Dally 



8 Point 17 A 35 a 

GOLDEMMW AB©RNS PMCH 
Colorful rural garden gladdened 
inae j chaldBreia ©ff the larger cities 





Character* in Complete Font 




A 


[i 


C D E F G H 


I 


J 


1^ 


L M m O P Q 


E 


STU V WX YZ& $ 


1 


2 


3 4 5 6 7 8 9 


© 


.1. 


b 


c d e f jj h £ 1 


k 


1 


Ul 


n o p q r r :• t 


ii 


v 


w 


x y z ff ft ffl f (i 


ill 




« 


« » . - f ? 

9 |) © ^ © © 





illHl l ilH I IHII ll ll lHI I II II I II IHIH I HIIilHI I IHHI I I || | || |H l lll l lHI[ || [ | | || | | hl ll ll l !i HII II HII I IIIII II I I IH 



TWENTIETH CENTURY 
EDITION 



Ballads 



This set contains 
three voliames off' 
all the time-tried 
rhymes, and will 
nuake a g®@d gift 

Se¥ea Dollars 
TlieSet 



Milton Nordlle 

Compiler 
M©rth Detroit 



HllMIMHIIllllllll HIIIIIIIMIIIII 



I 



"" """" a """» "■"■" i in i ™ 



434 



Cheltenham Extrafe©ld Shaded 




4ND PIANOS 



Used exclusively by most ®ff 

the great dingers appearing 
before the pmhlm 



Renowned throughout the world 
for their sterling merit 



K 



I 



CHICAGO 
126 Mew Street 



PAMIS 
1© Rue Meyale 



LOMDOM 
S13 Kimgsway 



(WflB 



ENGRAVERS BORDER 




Special showing off new designs in this extremely 
attractive silverware 



Thursday, September twenty-second 



RICHARDSON & RENDEKBUKST 

MaliiFtoor Grand Street Entrance 



435 



Antique Skaded 



3 A 4 a 24 Point 




60 Point 



3A 4a 



MM' p) 



48 Point 



3 A 4 ft. 



's£amc 




42 Point 



3A 4a 



MOOT 
Qmacl 



36 Point 



3A 4a 







4 A 7 a 12 Point 



M«Ii| 



Inventor Uk@s 

tfog iatiiemfely 
fitted machine 
to work nicely 



18 Point 



7 A 11a 10 Point 



12 A 22 a 



B®y^e©iit 
tends fire 

14 Point 9 A 17 a 

bcusxcau: 

Big receipts 
benefit p©©s 



BHgraUOTORS 
Ifeacis llferai nre 

©©lataimlmg most 
hmmmtiiml phrase 
written im j®as"s 



8 Point 14 A 26 a 

JkTOnmcfi ftS&e w^M aim 
witM Mmmlmmmm spiBilt 




ploy 



30 Point 



IT: 



Oiaracsteirs to ©©mjpl^te F®saf 


A 


B 


C D E 


F 


© 


H 


I 


J K L M 


N 


O 


F 


Q a S T 


U 


V 


W 


' X 


Y 2 a $ 


1 


2 


3 


4 


S 8 7 ® 


9 


© 


a 


1) 


c 1 s f | 


k 


i 


I 


k 3 


I m n o p 


1 


r 


s 


t 


u w w as 


y 


s 




a j 


B A f tt ■ 1 

1 ■ a 1 a 


? 





436 



Antique Sltacteci 




iff 



JLi 



Many Ifew aad Pleasing Designs ®m 
Exhibition at the 












Westminster Eleefeieal C®rp®ffati©a 



-i- 
D 

9 

Lli 

i 



1 



- -X.T :n {3 H J3H-p: 5^ B : 



GRECIAN SHADED BORDER FLORAL DECORATOR 



& ROBENSON 

address asufi felepfeem^ sMaaafe®!: to 

734? PrateIte§tOT gteet 

T©a®pia©2ae ©mad S^©S 
It a§ Sa©p^<2l £2iat fMs sa^w l@c^tl©n wall ps , ©w^ 



437 



Cast on Art Line 



48 Point 



B©d©mi Bold Shaded 

PATENTED FEB. 16, 19 IS REGISTERED NO. 627,280 



Heights 

42 Point 4 A 8 a 

Riplieafe 



36 Point 



5A 8a 



Dislodged 

30 Point 6 A 10 a 

1NHANCES 
Reproduced 





Characters In Complete Font 




A 


B C D E F 


' C 


r H I 


J 


K 


L M N O 


P 


Q R 


s 


T 


U V W X 


Y 


Z & 


$ 


1 


2 3 4 5 6 


7 


8 9 





a 


b e d e f g h 


i J 


k 1 m 


11 


© 


p q r g t u 


V 


w x y 


z 


ff fi fl ffi ffl w " , 


» , = 


? 9 . . 

o 5 


I? 



24 Point 



NIGHTSHADE 
Knickerbocker 



18 Point 



10 A 20 a 



REGULAR HELPS 
Private Conference 



14 Point 



15 A 30 a 



TEACHINGS RESUMED 
Many Folio were Instruct 

12 Point 17 A 32 a 

BEAUTIFUL EXHIBITION 
Displays Several Specimens 

10 Point 19 A 36 a 

PROMINENT SALES WOMEN 
Superintendent Bestows Honor 

8 Point * 21 A 41 a 

MOST REMARKABLE FEATURES 
Extraordinary Performance Scored 



I illllHIH lllllHIIIIIIIH IIHIIH 



The 



PINES 

CABARET 



Anticipating the needs of 
out-of-town shoppers and 
pleasiire=seekers we have 
refurnished our quarters 
to meet the requirements 
of transient patrons, also 
enabling former habitues 
to meet their old friends 
The spacious dance floor 
will add to your pleasure 

SIXTY GREEN STREET 
NEW YORK 



PATENTED APRIL 9, [91 8 REGISTERED NO. 639, 895 

48 Point 





Cfaraeteirs in Complete Font 


A 


13 € \j ■■: F Q H 1 J 


K 


L M N-0 P Q R S 


I 


U¥WIYZ&$ 


1 


2 3 4 S ,7 . •; - 


;.! 


c l ■■.. f i I k i 




■ o ;.j r t v i'V 




dfa w iL u g □ a a 



'/]Jj x JaT0j x J 

FAaUJU/i 



Embracing the 

latest style creaf i®ns for 

thewel dressed 



in 



PRINCESS FASHION 0UILI 

Jacksonville, ch+ 



VJa*j 




■5A 8a 



r 



42 Point 



ft 



M" 



JjjfgJJj^ejjt 

30 Point 6 A 12 a 



24 Point 



8A 14a 



KEtJOiWHUf 



b 



in 



£3 



^urroHSHOJiiofffiU 

J ■:.' Stolen! 

14 Point 15 A 30 a 

. ;■.;. 

Exhibits Elegant Picti ry 

12 Point 17 A 84 a 

:■" "■ LE 1 

read Officials . 



10 Point 

social ei 



8 Point 



19 A 38 a 

I BRIQUET 

ipiers Enf©y Speeeti 



22 A 42 a 

LAMEST ABM PI 1MEMU CMftfES 

OoveBrnitientt Bopghtt Powerful Airship 



439 



lloyovoiVfitttod 



60 Point 



8 Point 3 A 5 a 



36 Point 



INJVlUO 

vSiioulntot'l 



) Point 



EXERTION 
iVtngiiiiicoiit 



24 Point 



5 A 10 a 






18 Point 



3 A 14 a 



HivSTOlUCiMINiC 
t^rocio"U Ohnvnotov 



12 Point 12 A 24 a 

oiiysioinn t)xplmm)<l 
ihood layoiition 



Characters in Complete Font 




A 8 C D E F G 


H 


! J K L M N 


O 


P ft R S T U 


V 


W X Y Z & $ 1 


2 


3 4 3 6 7 3 9 





a b c d e f g h 


i 


j k 1 in it © f> «j 


r 


s t ii v w x y 


2 


fi I . , ■ 9 : j ! 


? 


The following special characters are sold 
in separate fonts 




lift a h m is I t. ii 


<& 


ft* fi 11 ft M H <& 





l£s3:a':i)lteho<,'! 
.Ui63 



0]^loCc(iM:o^ity 

Books 



Ciirios 
Silverware 



i r 





HAFTEL ORNAMENT 



440 



Ctsrtis^Post 



Characters in Complete Font 



C 



The following special characters are supplied with 12 and 

14 Point fonts. They are sold in separate fonts 

from 18 Point to 72 Point inclusive 



eft © f 



54 Point carried in stock only at Foundry 
18 Point 6 A 10 a 30 Point 



Gigantic 



14 Point 



7 A 12 a 24 Point 



to explmiii 



12 Point 

NOTED BROKEI 



iA 5e 




3A 4a 





48 Point 



3A 4a 





42 Point 





Ifcs^^s 



3 Point 




3A 4e 








441 




O 



Wosbtadtoit &&xt §»%ab&& 



48 Point 3 A 5 a 

Xtd)e5 



Darl 



3A 6a 



im§ 



JA 6a 



Hardship 



30 Point 



4A 8a 



Metropolis 



24 Point 



4 A 10 £ 



Reclaimeft 
Bibliographer 



6 A 18 e 



Export Clerk 
Eorn Manuscript 



14 Point 



3A 25a 



Social leaders 
illustrated Guidebook 



12 Point 



10 A 32 a 



Brilliant Statesman 
Complete 3£xt>ibit Displaced 

10 Point 12 A 34 a 

Military Information 
Keac| Amicable Ifn^erstatt&iRg 

8 Point 15 A 45 a 

Enlarged Industrial Commission 
Wilt Hevtse Debating Etdc* for Chamber 



Characters in Complete Font 




ABeDiieiii 


3 




KKMHO^am 


B 




Etivwxyza? 


$ 




123456789 







abcdef§^i|kl 


IK 




i9j)(jrittticwx? 


* 


o'c £ n .♦•':;! ? 




Characters OC t H furnished with all sizes except 
42 and 48 Point 





Announcement 

S^e members anb ti>eir frten&s arc ver? 
cor&iall? invited to att&nb Hje 

Annual 

Winner anh Ball 

Boselle Syorl Club 

Rochester, Utarjlattd 

ITtidaY Evening, Ula? Sixty 

WasSjingfconian Assembly Hooms 
Stanford iPlaee 



Heservations must be made 
before Hta? first 



442 



Washington Hex! B^ab&b 



^«^C^^C^^C^^C^^>C^^^^)C«^^ 



Sir Hafimottd Broaftl)urst 

will give a Shakespearean 

lecture on t^e 

Merchant of Venice 

Benefit of % Efceatrical Pension fund 

Wednesday Af ternoon 



International Dra 



Cite Dollar 



3 i 



ROSA BORDER 



Mile* Uotiise Beleam 



Parisian Mo^es 
inBlilUnerr 



225 Btaoiscu Avcnuft 
3tew Orleans 



Hotel Santiago 

Biverside 

3Wvew«r? 

Dance 

Mouba^ October ~£\%%l% 

Eig^t-fifteen o'clock 



Greenwich Village Dance 
Orchestra 



C^arleniagne Reception Salon 

3ttuir Street Entrance 



443 



®@mist®®fc Series 



36 Point 



■n 



n 




Spent 



MUSIC 
Elderly 







Characters in Complete Font 




A 


B 


O D 1 F Q H I 


J 


K 


L 


m M O P Q R 


8 


T 


U 


V W X Y I ®$ 


s 


1 


1 


g 4 m % 7 m m 


© 


a 


b 


• d i f g h i | !c 


I 


■ 


m 


® p % f m i u 


w 


w 


w 


F z . i - s i I I 


f 



5A 7a 



18 Point 



7 A 10 a 



ENSURING! 

Habilitated 



14 Point 



9 A 15 a 



12 Point No. 1 12 A 20 a 

IMSURID niNIR 

Rstjussi Op anted 

12 Point No. 2 15 A 

HISTOKIO B1SIQMS 
KH1QHITS OOHVIRE 
EXQUISITE iHIER 

12 Point No. 3 18 A 

IUMPEAE OOSTCHmS 
OEOHfiSTRAS CEQAtiSO 
1UTOEOTS ©®MED£AHS 



COHDERSED COBSTOCE 



48 Point 



HEN 



4 A 12 Point No. 4 15 A 

NOTED WRITER 



86 Point 




Pf 



24 Point 




7A 



MINORS 



18 Point 



10 A 

REDUCING 



14 Point 



13 A 

mm 



12 Point No. 3 17 A 

■aqazihe ©own 

12 Point No. 2 21 A 

USUI© PHYSICIAN 

12 Point No. 1 25 A 

IIIIIKIBLI SFEOIBEM 
IHY1NTED niNIM DEVIGK 



444 







Characters in Complete 








Font 






A 


i C D I 


¥ 




G 


H 1 J K 


L 




m 


1 P Q 


i 




s 


T i V W 


I 




¥ 


i 1 $ 1 2 


8 




i 


i 8 f 8 8 


# 




B 


■ 8 « . I 

I ■ 1 ■ 


f 



e®«®i®@k and Cohdhsed cohstock Cas ' o \ o rac No • 4,1 



Henry M. Johnson 



Charles Bostwick 



Johnson & Bostwick 

TiRuggisrs 

6l STUYVESANT TERRACE 

Ilmf orda 1M. 



Telephone 123 



RETURN IN FIVE DAYS TO 

Johnson & Bostwick 

T)Ruggisrs 

6a stuyvesant terrace 
Elmford.Md. 



Telephone 123 



JOHNSON ft Bqsywigk 

T>RuggisTS 

m 62 STUYVESANT TERRACE 

■upon, Up, 



STATEMENT 



llmtordj Mi @ _ 



% Johnson & iosTwici SJ Dr. 

VRuggisrs 



Telephone 123 



62 STUYVESANT TERRACE 



JULY 



HELLO CUTS 



445 



fmbb Seirfe 



int 

Bboll 








mm 



48 Point 



3A 5a 




mm 



MapD 




42 Point 



3A 6a 




EIM3E 






onlbjedh 



Characters in Complete Font 

A 1 C P I Fi 
H J W L M M © 
Q E S T HJ V 






I 



4 e s i § s © 

IkllmmmiopcgG 3 
ft on v w s w g 



D U 1> 

g g d a 



84 Point carried in stock only at Foundry 



OMB 



5A 9a 



CE 



Hauindb Esft@nnd!®i 



24 Point 






18 Point 



9 A 18 a 



CONSTMJCT© E 

Onnnasiaial PirribltenaDg S®H^®dl 

14 Point 13 A 25 a 12 Point 16 A 30 a 

Siaft©DDn^©iHft mmcemi <Sir<eaiG ^S@ek hmlmg 
W<BW$f&ff SffiiFVlic® dtesidliilly nimp©irtedl 

446 



Rimmed Utho 



Gtaffi'i;@f ®^s In Graftj^lefto Wmmf 



L 



I 




36 Point 




© 



3A 4a 



30 Point 



3A 6a 



DOMGHllTll 



ANNOUNCE 

AN EXHIBITION OF GENRE STUDIES 

IN PASTEL AND OIL COLORS 

BY THE TALENTED 

J©aa Armmd 



ADVANCE SHOWING 

BY SPECIAL ARRANGEMENT 

WITH ARTIST 



CATALOGUE SENT ON REQUEST 



447 



24 Point 



4A 8a 



18 Point 



6 A 12 a 



tEQuisrnoN 



9A 17a 



Un©xpl«©€ ©©©an 



12 Point 



MJKlUilJSUJHIHIl UIXILBB 

Pletn70m4[iie ho? mmmmm 



MIDSOMM1B MM SI 
Bnbu Aah flotrav tm&mmm 

tmmtmwm ak^nmf hraiinM 



8 Point 15 A 30 a 

B#A©'1 ra®OT3r#M It K U K s lj 111 UK 

H»@pfi®sal ®p3p©ifcmltl@g await 



Post Oldstyle Roman No. 2 



72 Point 



3 A 4a 18 Point 



7 A 12 a 10 Point 



11 A 18 a 




60 Point 



JA 4a 



Ibis 



48 Point 



3A 4a 



Hide 



42 Point 



Night 



36 Point 



3A 4a 



MUSK 
Dough 

30 Point 4 A 6 a 

SMOKE 
Expand 



24 Point 



5A 8a 



BORDER 

Humorist 



MOUNDS 
Handicap 
loses race 

14 Point 9 A 14 a 

ENRICHED 
SearcHligHt 
direcfls ship 



ESCUTCHEON 
Quaint designs 
long treasured 
indicated rank 



8 Point 13 A 20 a 

GARDEN SHRUBS 
Fragrant ramblers 
bloom abundantly 
creating charming 
Harmonious result 



12 Point 10 A 17 a 

BOISTEROUS 
Campers Have 
joyotis month 
near Hillcrest 

54 Point carried in stock only at Foundry 



6 Point 13 A 22 a 

MYSTERIOUS MUSIC 
Strange and beatitiftil 
dances faitnftilly and 
artistically expressed 
fittingly preceded the 
more formal exercises 



Charaders in Complete Font 


A B 


C D 


E 


F 


G 


H I 


J K 


L 


M 


N 


O P 


Q R 


S 


T 


U 


V W 


X Y 


z 


(St 


$ 


12 3 


4 5 


7 8 9 


O 


a b 


c d e f 


g 


H 


i j K 1 m 


n 





P 


<t «" 


s t tl 


V 


w 


X 


y z 


ff fi 


fl 


ffi 


ffi 


• 9 


_ » . 


» 


r 7 




The following Special Characters ar.e supplied with all fonts from 

6 to 14 Point inclusive. They are sold in separate fonts from 18 to 72 

Point inclusive, and furnished only when specially ordered 


©>6e <a 0/ 


f n 


n 




E 


O B. S . 


S* j& 


v? 





448 



Post Condensed 



Arts® Crafts 
Showing 

CandlesticKs 

Chests • BasRets - Clocks 

Rustic Furniture 

Novelties 



Take elevator to the 
fifth floor 



CHAMBERLIN BROTHERS 

19 Dunlap Street 

SET IN POST CONDENSED AND POST OLDSTYLE ROMAN NO. 2 



42, 54, 60 and 72 Point carried in stock only at Foundry 





Characters in Complete Font 




A 


B 


C 


D E F G H I 


J 


H 


L 


M 


N P Q R 


S 


T 


U 


V 


W X Y z a 


$ 


1 


2 


3 


4 5 6 7 8 9 





a 


b 


c 


d e f g h i 


j 


K 


1 


m 


n o p q r s 


t 


u 


V 


w 


x y z if fi 


fl 


ffi 


ffl . 


. • • • i 
» • » • 


? 


The following Special Characters are put up with all fonts from 

6 to 14 Point inclusive. They are sold in separate 

fonts from 18 to 72 Point inclusive 






a u f fi fl 





48 Point 



4A 7a 



Brigade 



36 Point 



5A 8a 



Girl Sailed 



5 A 10 a 



Bright Maids 



3A 12a 



DISCOUNTING 
Banker Pleased 



18 Point 



10 A 20 a 



CHOICE GARDENS 
Especially Inviting 

14 Point 13 A 26 a 

GRANGE MENTIONED 
Husbandman Manager 

12 Point 15 A 31a 

RECEIVING AMBASSADOR 
Plenipotentiary Residence 

10 Point 16 A 35 a 

QUESTION HUMANE RULING 
Stricter interpretation would 
delight pessimistic moderator 

8 Point 18 A 38 a 

MODERN CONSTRUCTIONS SOUGHT 
Several inadequate buildings razed 
in congested districts of large cities 



6 Point 19 A 42 a 

MARVELOUS NEW PAINTINGS EXHIBITED 
Clever art collectors pronounce collection 
recently shown grandest in many respects 



449 



Pen Print 



24 Point 



7 A 16 a 



HISTRIONIC 

Understanding 



18 Point 



NEWSMONGER 

Expensive Regalia 

14 Point 17 A 34 a 

SCHOLARSHIP FUND 

StudenV is awarded prize 
for Hie finest handwriting 

12 Point 19 A 38 a 

POWERFUL MONARCH 

Merchant celebrated forty 
years as business manager 



10 Point 21 A 44 a 

SEVERAL COURSES NOW OFFERED TO STUDENTS 

Every man receives two educations: one is given to him, and 
the other he gives Vo himsel{. Of the two, the latter is far more 
valuable,-for it brings out whatever merit there may be in him 



8 Point 24 A 49 a 

APPROPRIATE SELECTIONS 

Many rare designs used today are 
derived from Latin inscriptions on 
ancient monuments and buildings 



6 Point 28 A 58 a 

KNOWLEDGE IMPROVESTHE MIND 

Helpful books generally make people think 
the most. The hardest way of learning is b\j 
easy reading, but a great book from a great 
tkinker should always be found interesting 



30, 36, 48 and 60 Point carried in stock only at Foundry 





Characters in Complete Font 




A 


BCDEFGHIJKL 


M 


N 


OPQRSTUVWX 


Y 


Z 


&$I23H56789 





a 


bedefgh ijklmno 


f 


R 


rstuvwxyz. ,-':;! 


? 



Pen Print Boia 

10 Point 21 A 44 a 

EDITORIALCOMMENT DISPLEASED SUBSCRIBERS 

Censure and criticism never hurt anyone. If false, they cannot 
hurt you unless you want in manliness; and if true, they show 
a man his weak points, and forewarn him also against trouble 



6 Point 28 A 58 a 

POSITIVE INFORMATION DESIRED 

Usually a fashion is the issue of exclusive 
egotism and yain ostentation ; it is trifling 
and fantastical, tied to no rule, and bound 
to conform to all the whims of the moment 



8 Point 24 A 49 a 

BEWILDERING SCHEDULES 
Real earnestness is an important 
factor in trie cultivation of a good 
style whether speaking or writing 



30, 36, 48 and 60 Point carried in stock only at Foundry 







Characters in Complete Font 




A 


B C 


DEFGHIJKL 


M 


N 


P 


QRSTUVWX 


Y 


Z 


& $ 


123456789 





a 


bed 


efghijklmno 


If 


R 


r s t 


M v w x y z . ,-':;! 


? 



24 Point 



HYPERBOLE 

Merchandising 



18 Point 



RELINQUISHED 
Nautical Prophecy 

14 Point 17 A 34 a 

ABSOLUTE DOMAIN 
Elaborate banquet closes 
clothing trade convention 

12 Point 19 A 38 a 

BARBARIC COSTUMES 
Summer dress fabrics will 
soon be displayed publicly 



450 



iPsffi Pnvtft ®$®n 



r 




A 




A 



me ry^ji 



Imj b@ Efledfiwkj 



°@M D -' 



18 Point 



<BW 



<HIZ> 



11 A 23 a 



48 Point 



4A 6a 



DANCER 

■np^j&b 



36 Point 



5A 9a 



RE1NFORC 




@n<& 



30 Point 



6 A 12 a 



ODERATXON 



imwirc 



®rm 



24 Point 



7 A 16 a 



CHILDISU GR 



iECOGNIZEO MAGICIAN Jmspwes *p»ng foil 
Boasfrmg SM|p<§raafrwal Eff@(d a^o ertgafes laM Atap 



A 1 



t» 



Characters in Complete Font 



C B 
P Q 



I J 



L 



T 



7 8 9 



J « f | 



451 



Souvenir Series 



6A 10a 



MENDER 
Straighten 



30 Point 



BRIGHTER 

Neckerchief 



24 Point 



9A 17a 



REBUILDING 
Machine Shop 



18 Point 



13 A 25a 



GUIDES REGAIN 
Distinguished Men 



14 Point 18 A 34 a 

SHREWD INVESTOR 

County Disbursements 

12 Point 21 A 40 a 

IMPROVES FURNISHING 
Inspect College Auditorium 

10 Point 23 A 46 a 

HANDSOME SHIP DESIGNS 
Foreign Manufacturers Pleased 

8 Point 26 A 52 a 

REQUIRE BUSINESS TECHNIQUE 
Superintendent Prevented Deficiency 

6 Point 29 A 58 a 

MAGNIFICENT GOLDEN SUNSET HOURS 
Beautiful Shadows Delight Outdoor Enthusiast 



Characters in Complete Font 


ABCDEFGHIJ 


KLMNOPQRS 


TUVWXYZ&$ 


1234567890 


abcdefghijklmn 


opqrstuvwxyz 


ff fi fl ffi ffl . ,-':;!? 



MUSIC 



Gebring-Smithe 
now commands 
attention from the 
most conservative 
as well as the more 
fastidious lover of 
music.The shelves 
arepiled high. Miss 
Mayson entertains 

Your selections 
played 

Gebring-Smithe 

BLOOMINGTON 



VERSATILE ORNAMENT 



452 



Souvenir Series 




*& m>m 



■?■•}> 



GJjfi 




Recital of 

Romantic Italian Music 

Given by 

Mr. John M. Livermore 

Under the auspices and direction of the Sophomore 

Class of Bellwood University 

November twenty-seventh at eight-thirty 

Music Hall 

This is the first of a series of six recitals to be given by Mr. Livermore during the winter 



ANTIQUE ORNAMENT 





ANTIQUE ORNAMENT AM ERIC AN BO R D ER 



EFFECTIVE 

ADVERTISING 

PRINTING 

Is the necessary hand- 
maiden of any 
educational selling 
propaganda or, in fact, 

of every sales 

campaign regardless 

of its nature 



453 






Motto Series 



48 Point 



MINES 
Refusal 



6A 11a 



BRUISED 

Expiration 



7A 13a 



MARINERS 
Netu Cottage 



24 Point 



8 A 17 a 



DISCERNIBLE 
Question Quest 







Characters in Complete Font 




A 


B 


C D E F G H I 


J 


K 


L 


M N P Q R 


s 


T 


U 


V W X Y Z & 


$ 


1 


2 


3 4 5 6 7 8 9 





a 


b 


c d e f g h i j 


k 


I 


m 


n o p q r s t 


u 


V 


UJ 


x y z ff ft fl ft 


fTl 




• 


. '..19 

j • j • • 





18 Point 



ECONOMICS 
Magnificently 

14 Point 18 A 36 a 

NICE BARGAIN 
Generous Knight 



12 Point 



21 A 42 a 



BEAR SURPRISED 
Represented Soldier 



10 Point 24 A 47 a 

HOLDING RECORD 
Splendid competition 
during amateur trials 

8 Point 27 A 52 a 

MYSTERIOUS BRAIDS 
Institution exhibiting fine 
display found by surveyor 



6 Point 30 A 60 a 

HOUSE BUILDERS ACTIVE 
Sales constantly recorded from 
dealers offering lots. Improved 
property along river selling fast 



M ! 1 1 . 1 1 . 1 1 , ; I ' ; I m i : , I ' ! i ' ■ , 1 1 ■ , I : ■ , I ' , ■ i m .". 1 1 ' i I ' ; I . I ; ' - : i : : ■ J I ! i - , I ■ i U ; , ' [ ^i , . 1 1 ■ n ; i , I . ' . h , 1 1 , : , : . , M -, I H 1 1 ' , ' I ■ ' ; [ : i ' I M , I ■ 1 1 1 , ' , . ' 1 1 1 ' , , , ' ■ 1 1 , M , | . ' ■. 1 1 ; , 1 1 , , ' ■ l ■ ~ 



A WONDERFUL THING 

fc,NTHUSIASM is the dynamics of personality ♦ Without it 
all abilities you may have lie dormant* You may possess 
the soundest judgment, knowledge and good reasoning 
faculties, but no one uull know it until you discover how 
to put your heart into thought and action 

SELECTED 



miniiininh i f 1 1 w 1 m j 1 1 1 f m r 1 1 1 j 1 1 1 1 1 f 1 1 1 r ^ m i i m i m i a j 1 1 1 i i t > i i i i < t ■ i m I > ' < > ^ e 1 1 m 1 1 m ^ m t 1 1 1 1 1 1 1 1 t r 1 1 1 f i i i f 1 1 1 1 1 1 m i i t i ! t m ! t m t m t ■ ' ^ m^ ! i i m j t m m j i ^ e m i i i h ; j m i m i i j i ^ r i i t j i t i i i i i ? t i i t r i i f t i i t i > t r i < i i ? i j ? i i j i i r < i r i i i i i t i i i i i i j r t w r 

454 



Motto Series 



^Appreciation Y 0U r Qood Will 




American 

Type Founders 

Company 



our Old Friends, Loyal and 
True, to Valued New Friends, 
and to those whose Friend- 
ship We Strive to Serve, Do 
We Most Heartily Wish Un- 
measured Success and Good 
Fortune throughout this Year 
and the Many Years to Come 
With Grateful Appreciation 
for all the Favors Received by 
Us from Them, and for that 
Priceless though Intangible 
Asset, Your Good Will, which 
We Esteem Beyond Measure 



SELECTED 



DUTCH INITIAL ROSA BORDER 



z^L^X^Sf) <iL^X\is < A^X \k gj^X^a cA^Xkk> (^X\^ eJ^X\k> sJ^XVia 



ST 



,^||ou 

YOU'LL FIND HERE ONLY FOUR- 
BUT IF YOU'LL READ BETWEEN THE LINES 
YOU'LL FIND A THOUSAND MORE 



CINCINNATI INITIAL 



455 



Motto Scries 




The Achievement of Success by 
the Kelly Press Route 



-*G2t5S>" 




^R. JONES, we'll call him, a 
Maryland printer, operat- 
) ing a shop with a platen 
j press or two, decided that 
he would install another 
machine. He called at our 
selling house in his locality 
and met our enterprising salesman, 
who suggested that Jones purchase 
a Little Kelly. Jones hnew nothing 
about the money-making qualities of 
the Little Kelly, and when the cost was 
mentioned it seemed to be entirely out 
of the question for him to put so much 
money into one press. However, our 
enterprising salesman knew what he 
was talking about and induced Jones 
to place the order. On arriving home 
that evening Jones reluctantly men- 
tioned the purchase to his wife, who 
accused him of being insaneforhaving 
agreed to put so much money into one 
press. She scolded hubby something 
awful and prophesied that it would be 
but a short time until the type founder 
would be at his shop to take away 
everything he had. After a sleepless 
night Jones decided to call on our en- 
terprising salesman and insist upon 
the contract being voided. He called. 
But when our enterprising salesman 
knows he's right, he is very convinc- 



ing. The result was a Little Kelly was 
installed and Jones was personally in- 
structed how to operate it. He mas- 
tered the machine very quickly. The 
results obtained astonished him and 
he found himself at once enabled to 
give his customers quicker service and 
also in the position to take on more 
work and actually making real money. 
His prosperity began at the moment 
the Little Kelly was installed. A few 
monthslater Jones again called on our 
enterprising salesman and profusely 
thanked him for having induced him 
to purchase the Little Kelly. He also 
placed an order for a second machine 
and said that before he put in a Kelly 
he always had to stop his platen press 
every time a customer came into his 
office or whenever the telephone rang 
or when he wanted to light his pipe or 
go into the back room. This took a 
great deal of his time. He now lets 
the Little Kelly run while he attends 
to these matters, and it hums along 
smoothly, making money every day. 
He says that the Little Kelly needs so 
little attention that he has time to do 
many other things, such as looking 
after books, cutting stock, estimating, 
etc. Jones is now a happy man, and 
the wife is riding in a new automobile 



What Kelly Presses have done for others 
they can surely do for you 

American Type Founders Company 



V 



\j 



VOCATIONAL CAMEO ANTIQ U E ORN AM ENT JAOUISHDASH 



456 



GOTHICS 



mm. 






Gothic Type Faces 

shown in a variety of 

styles and sizes 

suitable for 

that particular class of 

printing and 

advertising which 

requires 

strong and effective 

display 



AMERICAN 

TYPE FOUNDERS 

COMPANY 







■ MmniihmmMimil imuiiiiiiiiiiiiHiiiiimiiiiiniiiiiiiniiiinim imniiiiin iniuniiHL 



Gothic Types 



FOR COMMERCIAL 

PRINTING AND ADVERTISING 

COMPOSITION 

Every composing room, whether 
equipped for commercial work or 
newspaper composition, needs a 
wide variety of good Gothic faces. 
They are always in style. We show 
in this catalogue a very extensive 
assortment of those Gothic types 
most generally used. These faces 
may always be obtained promptly 
at any of our Selling Houses 




AMERICAN TYPE FOUNDERS 
COMPANY 



in i II 1 1 1 1 1 1 1 1 1 1 1 1 1 ■ 1 1 nil n in hi 1 in urn n 



SET IN FRANKLIN GOTHIC AND FRANKLIN GOTHIC EXTRA CONDENSED 



VOCATIONAL CAMEO 



459 



Alternate Gothic No. 1 



72 Point 



3 A 5 a 30 Point 



Symbo 



) Point 



}A 6a 



BINDERS 

Quietude 



48 Point 



ENCOMIUM 

Multiplicity 



Recapitulate 



36 Point 



7 A 13 a 



KINDERGARTEN 
Bright Scholars 



9 A 16 a 12 Point 



nrcPflMPAQF SECURITIES INVESTIGATED 

UIOuUlTlrUOL Many stockholders rejoice 

Qnonrlthriftc on completion of inventory 

OjJCllll llll II Id which proved encouraging 



24 Point 



11 A 22 a 



MODERN GUIDE 
Gifted Violinist 



18 Point 



HONEST MEMBERS 
Registers Approval 

14 Point 24 A 48 a 

DOMESTIC ENTERPRISE 
Establishments opened 
long before completion 



10 Point 30 A 60 a 

REMARKABLE OPPORTUNITIES 
New schools install necessary 
equipment and capable teacher 
gives instruction for operating 

8 Point 32 A 63 a 

IMPORTANT SUGGESTION PUBLISHED 
Discontinuance of extravagant method 
and the practicing of strictest economy 
wherever practicable pleased taxpayer 



6 Point - 35 A 70 a 

PICTURESQUE JOURNtY PLEASING PROFESSORS 
There are many beautiful residences alongthe 
well-kept mountain highways. How refreshing 
the atmosphere and pleasing the early sunset 
after tiresome labors in crowded metropolis 



Characters in Complete Font 



A B C D E F G H I 
J K L M N P Q R S 
T 1) V W X Y Z & $ 
12 3 4 5 6 7 8 9 
abcdefghijkl 
mnopqrstuvw 

Y v 7 .'■■!? 

A I £■ ■ j m i ■ ■ 



460 



12 Point 24 A 48 a 

ENTERPRISING CITIZEN 
Introduces novel system 
for finding true valuation 
after many futile efforts 

10 Point 26 A 52 a 

WONDERFUL GYMNASTICS 
Great athletes exhibit skill 
and daring to amuse people 
who gaze on in amazement 

8 Point 29 A 58 a 

PRACTICABILITY DEMONSTRATED 
Businessmen manifesting unusual 
interest in novel heating apparatus 
which promises great saving of fuel 



6 Point 33 A 65 a 

INDEPENDENCE BRINGS US CONFIDENCE 
Contradictory as they seem, two things go 
together always : manly self-reliance and 
manly independence. They are inseparable 
attributes to personal courage and dignity 



Alternate Gothic No. 2 

30 Point 8 A 13 a 

HUNDREDS 



JA 13a 72 Point 



Graduating 



24 Point 



MANIFESTED 
Remonstrate 



18 Point 



15 A 30 a 



DEMAND RIGHTS 
Judges Expected 

14 Point 20 A 41 a 

NEAREST BUILDING 
Overhauled recently 
for big athletic club 



Characters in Complete Font 

A B C D E F G H I 
J K L M N P Q R S 
T U V W X Y Z & $ 
12 3 4 5 6 7 8 9 
abcdefghijkl 
mnopqrstuvw 
x y z . , - ' : 



i ? 



Mythic 



Encircle 



Influential 



Gesticulate 



36 Point 



DISTINGUISH 
Chamberlains 



461 



Alternate Gothic No. 3 



72 Point 



1 A 4 a 30 Point 



Maple 



Dignify 



Splendor 



Gymnasts 



6A 9a 



REMAINDER 

Disintegrate 



7 A 12 a 



SHARPEN 
Captivate 



8 A 15 a 



RIGHTEOUS 
Headstrong 



18 Point 



12 A 25 a 



DISORGANIZED 
Restores Order 



14 Point 



18 A 35 a 



STRANGE CUSTOM 
Unusual practices 
discontinued here 



EXCELLENT REPORTS 
Promising young man 
gets highest average 
in recent history test 



10 Point 23 A 46 a 

PROPOSE CONFERENCE 
Many nationally famous 
railroad magnates have 
been invited to meeting 

8 Point 27 A 54 a 

MEN SHOULD USE DISCRETION 
We believe there are many more 
good traits in the mind of man, 
but few so useful as discretion 



6 Point 30 A 60 a 

FUTURE IS REPETITION OF THE PAST 
History often repeats itself, making 
only such changes of programme as 
growths of nations and time require 
and should direct man in the future 



Characters in Complete Font 

A B C D E F G H I 
JKLMNOPQRS 
TUVWXYZ&$ 
1234567890 
abcdefghi 
j k I m n o p q r 

stuvwxyz 
. ' ■ ■ i ? 

7 » 

462 



Alternate Gothics 



Alternate Gothic Nos. 1, 2 and 3 



Shelbey Electric 
Corporation 

Refunding Mortgage Five Per Cent 
Sinking Fund Bonds 

First preferred stock of a large 
company whose earnings during 
the adverse business conditions 
of the past two years amounted 
to about four times the dividend 
on the stock under ourdirection 

Circular sent upon request 

HERBSON & GARDINER 

Investment Brokers 
PORTLAND BOSTON RICHMOND 



DANCHESTER 
HORSE SHOW 

PROMOTED BYTHESANDIFORD 
COONTYEQOESTRIAN SOCIETY 




Suitable Prizes will be given 
to best entries of each class 



August Sixth to Ninth 

HENDOIR FAIR GROUNDS 

Reddington, Kentucky 



leasing 
Results 

Printers who have handled 
jobsthatdemanded strong 
display as well as pleasing 
appearance knowthevalue 
ofatypefacethathasbeen 
designed with this in mind 

ALTERNATE 
GOTHICS 

possess the necessary qualifications 
for this sort of work.The clear.strong 
characters are easily deciphered and 
produce a well-balanced effect which 
with their unusual versatility enables 
the printerto create strong, readable 
advertising matter that will demand 
attention everywhere, accomplishing 
results of a more profitable nature for 
both the printers and their customers 



Distinctive Gothic faces that spell success 
for the progressive typographers of today 
are shown here in pleasing combinations 



AMERICAN TYPE FOUNDERS 
COMPANY 



VERSATILE ORNAMENT 



463 



Franklin Gothic 



96 Point 



JA 4a 



Sift 



72 Point 



Elks 



60 Point 



Baby 

48 Point 3 A 6a 

Rejoin 



4A 6a 



Nuptial 



36 Point 



Haughty 



30 Point 



5A 8a 



10 Point 



16 A 32 a 



Ida " 

24 Point 



MAIDS 
Repeat 



5A 11a 



QUARTZ 
Borough 



18 Point 



3 A 17 a 



NITROGEN 
Hymnology 



14 Point 



EQUESTRIAN 
Popular Story 

12 Point 14 A 29 a 

QUICK SERVICE 
Important Notes 



NIGHTINGALES 
Bird sanctuaries 
become popular 
for nature study 

8 Point 19 A 38 a 

SUBMERGE BRIDGE 
Detour necessitated 
selecting altogether 
new homeward route 



6 Point 21 A 44 a 

BRIGHTEST SUNSHADE 
Summer costumes show 
most amazing display of 
decidedly newcolors and 
enliven drab city streets 



5 Point 22 A 46 a 

SCREEN PLAY FASCINATING 
Fancy runs riot under the spell 
of motion pictures, for by fairy 
enchantment shackles of time 
and space fall away and we live 
and move amid mystic scenes 



4 Point 



20 A 48 a 



QUAINTCOLONIAL ARCHITECTURE 
Interesting old-fashioned villagers 
that overflow with shrewd, vinegary 
humor inhabit these historic towns 
but once their confidence is gained 
you discover their sterling qualities 





Characters in Complete Font 




A 


B 


C D E 


F 


G 


H 


1 


J K L M 


N 





P 


Q 


R S T 


U 


V 


W 


X 


Y Z & $ 


1 


2 


3 


4 


5 6 7 8 


9 





a 


b 


c d e f g 


; h 


■ 

i 


• m 

J 


k 


1 m n o 


p 


q 


r 


s 


t u V w X 


y 


z 




■ » 


. ' ' ■ i 

■ 9 • 


u 





464 



Franklin Gothic Italic (Non-Kerning) 



18 Point 



8 A 14 a 72 Point 



WINTER HOMES 
New departments 
showing valuable 
household design 

8 Point 18 A 36 a 

CONSIDER PROBLEM 
Many opportunities for 
business boys seeking 
more happy prospects 



6 Point 19 A 39 a 

SPEAKERS APPLAUDED 
Prominent editorial writer 
will deliver daily discourse 
to former collegians. Some 
diagrams shown explained 



SPLENDOR 
Entertained 
their guests 



14 Point 



5 Point 



19 A 



HOME OR OFFICE EFFICIENCY 
Frequently this phrase is used in 
connection with more production 
but the business man will handle 
the word with intelligence. There 
are different phases of efficiency 



HOME GUARD 
Enlisted guide 
gave watchers 
valuable paper 

12 Point 14 A 27 a 

PICTURE FOUND 
Enchanting scene 
recently restored 
interested critics 



Characters in Complete Foni 




A B 


C 


D 


E F 


G 


H 1 i 


K 


L 


M N 





P Q 


R 


S 


T U 


V 


IV X 


Y 


Z & 


$ 


1234567 890 


a b c 


d 


e 


f g h i 


■ m 

1 


k 1 m 


n 


O 


p q r 


s 


t u V 


w 


X 


y z ff 


fi 


fl ffi ffl . 


r 


. i . . i 

• t * 





JA 4s 



Gift 



60 Point 



3A 4a 



Sale 



48 Point 



Night 



42 Point 



4A 6a 



Myths 



J Point 



5A 7a 



BROKE 
Cymbal 



) Point 



5A 8a 



QUENCH 
Replaced 



24 Point 



6A 9a 



DREAMER 
Hydropical 



465 



Franklin Gothic Condensed 



72 Point 



3A 4a 



Dyke 



3 A 5 a 



Slight 



48 Point 



Months 



42 Point 



5A 8 a 



BROKEN 

Register 



36 Point 



HUMIDOR 
Exploiting 



> Point 



NOURISHED 
Indigo Gown 



24 Point 



7 A 14 a 



NOSTRUM 
Junior help 
impetuous 

18 Point 11 A 20 a 

EXTRACTION 
Old countries 
partly helped 
intrepid sons 



14 Point 



15 A 30a 



KINDERGARTEN 
Healthy children 
enjoy embryonic 
educational year 



12 Point 17 A 34 a 

BRONZE FIGURE" 
Generous citizen 
donates splendid 
memorial college 

10 Point 19 A 38 a 

MOUNTAIN TRACK 
Great geographers 
explore unfamiliar 
mountainous trails 



8 Point 22 A 45 a 

ENCHANTED PARADISE 
Startling adventures in 
remote islands recently 
discovered make movie 
picture very interesting 

6 Point 24 A 46 a 

PRETTY ORIENTAL VASES 
Newest imported novelties 
suitable to personal usage 
or holidaygifts are found in 
greater variety in this store 
than ever thought possible 





Characters in Complete Font 




A 


B C D E F 


G 


H 


1 J K L M N 





P 


Q R S T U 


V 


W 


X Y Z & $ 1 


2 


3 


4 5 6 7 8 9 





a 


b c d e f g h 


i 


J 


k 1 m n o p 


q 


r 


s t u v w x y 

. ' ■ . ! ? 

t • i • • 


z 



466 



Franklin Gothic Extra Condensed 



14 Point 18 A 36 a 42 Point 

POWERFUL ENGINE 
Displays Character 



5 A 9a 120 Point 



Magnet 



12 Point 



21 A 44 a 36 Point 

ENDURANCE CONTEST 
Awakened enthusiasm 
among local amateurs 



5 A 11a 



Respited 



30 Point 



7 A 14 a 



10 Point 



25 A 48 a 



RESTORED CONFIDENCE 
Great printing concerns 
installed new machinery 24 point 



High Grade 



9 A 18 a 



8 Point 28 A 55 a 

FIRST DEGREE ADMINISTERED 
Newly elected members enjoy 
banquet after being initiated 



DISCOVERED 
Stylish Guest 



6 Point 



30 A 60 a 



INCREASES SUBURBAN BUSINESS 
Merchants insist that advertising 
gives business an added stimulus 



Invested Capital 



Characters in Complete Font 

A B C D E F G H I 
JKLMNOPQRS 
TUVWXYZ&$ 

1234567890 

abcdefghi 

j k I m n o p q r 

stuvwxyz 
. > ■ - i ? 

467 




96 Point 



SA 4a 



Myth 



18 Point 14 A 29 a 84 Point 

NOTED FARMER 



3A 4a 



Rapid 



72 Point 



Gingei 



60 Point 



3A 6a 



Defects 



48 Point 



4A 8a 



Navigable 



Gothic No. 578 



72 Point 



Rail 



60 Point 



Bird 



48 Point 



MIEN 

Ignite 

42 Point 3 A 5 a 

EIDER 
nited 



36 Point 



BOUGH 
Knights 



30 Point 



4A 8a 



NOMADS 
Exporting 



5 A 10 a 



BONUS 
Distinct 



18 Point 



8 A 16 a 



REIGNED 
Magnifies 

14 Point 12 A 23 a 

IMPROVING 
State House 

12 Point 15 A 27 a 

HONORARIUM 
English lawyer 
found evidence 



10 Point 16 A 30 a 

MARINE GUARD 
Naval destroyers 
anchor in harbor 
to guard interests 

8 Point 20 A 38 a 

EMINENT POLITICIAN 
Great crowds welcome 
soldiers on return from 
battlefields of Flanders 



6 Point 



24 A 44 a 



LARGE OFFICE BUILDINGS 
Happy bank clerks take great 
delight in the coziness 6f their 
new quarters. Beautiful view 
of river may be had from roof 



5 Point 



21 A 



DELIGHTFUL SUMMER OUTINGS 
Numerous excursionists line deck 
of palatial steamboat about to start 
up the Hudson River. A syncopated 
jazz band will furnish dance music 



9 and 54 Point carried in stock only at Foundry 





Characters in Complete Font 


A 


BCD 


E F 


G 


H 1 J K 


L M 


N 


O P Q 


R S 


T 


U V W 


X Y 


Z 


& $ 1 2 


3 4 


5 


6 7 8 


9 


a 


b c d e f 


g h i 


■ 

J 


k | m n o 


p q r 


s 


t u v w 


x y z 




3 . . 
■ j ■ j 


■ ■ 



468 



Title Gothic No. 9 



8 Point No. 91 20 A 

EXTENDING MASK 
BROKEN ENGINES 
DEMANDED HORN 

8 Point No. 92 24 A 

REFRESHING DRINKS 
BANKER MAINTAINED 
SURPRISING HUNTER 

6 Point No. 91 25 A 

CHARGE MODERATE PRICE 
WONDERFUL AUDITORIUM 
SIGNIFICANT DISCLOSURE 



6 Point No. 92 26 A 

MAGNIFICENT DECORATION 
PUBLISHERS ENTERTAINED 
MODERN PRINTING EXPERT 



20 Point 



9A 



72 Point 



6 Point No. 93 



28 A 



FAMOUS SPORTING ORGANIZER 
BRING REMARKABLE BENEFITS 
EUROPEAN RULING FORBIDDEN 



6 Point No. 94 



32 A 



CHARMING SUMMER SUGGESTIONS 
SPECIAL AUTOMOBILE EXCURSION 
QUIET SURROUNDINGS BEAUTIFUL 



EXOTIC 
DREAM 

16 Point 10 A 

HEADING 
RINKERS 

12 Point 14 A 

UNADVISED 
RECOGNIZE 

10 Point 17 A 

MAGNIFICENT 
HUNTED RING 
UNDERSTAND 

10 Point No. 92 18 A 

INCORPORATES 
DANCE RECORD 
READERS HOPE 



9 and 54 Point carried in stock only at Foundry 





CHARACTERS IN < 


COMPLETE FONT 


A 


B 


C 


D 


E F 


G 


H 


1 J 


K 


L M 


N 


O 


P 


Q 


R S 


T 


U 


V W X 


Y Z 


& 


$ 


1 


2 


3 4 


5 


6 


7 


8 


9 




■ 3 


9 


■ ■ 

■ 3 


m m 



IRE 



3A 




48 Point 



3A 



EMS 



42 Point 



FIRM 



36 Point 



4A 



MEND 



30 Point 



BOUGH 
DRANK 

24 Point 7 A 

NUMBER 
EPICURE 



469 



CONDENSED TITLE GOTHIC No.11 



72 Point 



3 A 30 Point 



12 Point 



23 A 



ill I All MEANING 
IflUbll BROKERS 



60 Point 



BROKE 



48 Point 



5A 



DICTION 
SUNDER 



42 Point 



HEROISM 
CAMBRIC 



> Point 



6A 



UNRACKED 
DESIGNING 



24 Point 



DIMENSION 
ENCUMBER 



20 Point 



HIDE BRANCH 
CONDUCTORS 
MARKED SIZE 



DIRECTING CHOIR 
CHANGE ODJECTS 
REHEARSE OFTEN 



MOST ENTHUSIASTIC 
INTRODUCED BRIDES 
BEGINS CONVENTION 

8 Point No. 112 32 A 

HONOR INTREPID HUNTER 
DELEGATE INVESTIGATING 
HONOR CLUB EXECUTIVES 

8 Point No. Ill 37 A 

REQUIRED DISTINCTIVE SUITE 
GIVE MAGNIFICENT SOUVENIR 
HUMOROUS CRITICISM HEARD 



6 Point No. 113 



37 A 



16 Point 



20 A 



RIGHT GOVERNOR 
SPREADING BUSH 
COMBS REMOVED 



FOREIGN SCIENTIST PRAISED WORK 
DISTINGUISHED SURGEON REMAINS 
YOUNG MECHANIC DECIPHERS CODE 



6 Point No. Ill 



45 A 



MERCHANT REPLENISHED ENTIRE STOCKS 
INGENIOUS MECHANIC EARNS PROMOTION 
SDME PHILANTHROPIC GENTLEMEN DINED 
EXPENSIVE PRODUCTIONS BROUGHT HERE 



9 and 54 Point carried in stock only at Foundry 





CHARACTERS IN COMPLETE FONT 


A B C D E F G 


H 1 J K L M N 


P Q R S T U 


V W X Y Z & $ 


12 3 4 5 6 7 8 9 


.'■■19 

■ 3 3 " ■ 





470 



12 Point 28 A 55 a 

HOLD MOTORCYCLE RAGES 
Scores of motorcyclists have 
now signified their intention 
of riding in endurance races 



30 Point 



Gothic Condensed No. 529 

9 A 17 a 72 Point 



COLUMBIAN 

Rich Authors 



Objected 



10 Point 



31 A 65 a 



24 Point 



60 Point 



3A 5a 



OCEAN LINER CAPACITY TAXED 
Large demands for reservation 
on passenger steamer. Tourists 
booking ahead for autumn rush 



8 Point 35 A 70 a 

EXHIBITS FINER PORTRAIT PAINTING 
Magnificent display of these famous 
paintings, also steel etchings, which 
are products of the foreign masters 



REQUIREMENTS 1)10011 10 f 
Expects Payment UluUUIuL 



18 Point 



NOMINATE SOLDIER 
Country Enthusiastic 



6 Point 



35 A 70 a 



14 Point 



22 A 46 a 



CROWD AT SEASHORE LARGEST KNOWN 
Extraordinarily warm weather resulted in 
the greatest gatherings at the seashore 
hostelries and resorts ever encountered 



CHANGING LARGE MAP 
Baffling Manufacturers 



CHARACTERS IN COMPLETE FONT 

A 6 G D E F G H I 

J K L M N P Q R S 

T U V W X Y Z & $ 

12 3 4 5 6 7 8 9 

a b c d e f g h i 

j k I m n o p q r 
stuvwxyz 

. ' ■ ■ ! 9 
■ j i ) i i 




48 Point 



EXCURSION 

High Country 



42 Point 



6 A 11a 



REMODELING 

Notable Firms 



36 Point 



UNDISCOVERED 

SpringMountain 



471 



News Gothic 



72 Point 




60 Point 



Equity 



48 Point 



4A 8a 



ntrepid 



42 Point 



5A 9a 



Klondike 



5 Point 



5A 9a 



RETURNS 
Exposition 



30 Point 



6 A 10 a 



HISTRIONIC 
British Kings 



24 Point 



REPRODUCED 
Neat Pamphlet 



18 Point 



11 A 22 a 



MENAGERIE 
Big elephant 
securely tied 

14 Point 15 A 29 a 

ENTERPRISING 
Cloth merchant 
pleasing buyers 



RECEIVED NICELY 
Brilliant statesman 
gladly returns after 
prolonged absence 



10 Point 21 A 42 a 

OBEY INSTRUCTION 
Commanding officer 
teaches recruits how 
hospital tents should 
be folded when down 



8 Point 23 A 45 a 

MAKING REAL FRIENDS 
Good nature is positively 
more agreeable than wit. 
It gives to the face an air 
more benign than beauty 



6 Point 25 A 50 a 

ROAD TO EMINENCE HARD 
Many say greatness is really 
an eminence, the ascent to 
which is steep and lofty, and 
superior men always display 
unusual boldness and vigor 





Characters in Complete Font 




A 


B C D E F 


G 


H 


1 


J K L M N 





P 


Q 


R S T U V 


W 


X 


Y 


Z & $ 1 


2 


3 


4 


5 6 7 8 


9 





a 


b c d e f g 


h 


i 


J 


k 1 m n o p 


q 


r 


s 


t u V w X 


y 


z 




. ' ■ ■ i 
i • i • 


? 





472 



News Gothic Condensed 



10 Point 26 A 51 a 

WORDS BETRAY WISDOM 
Consider silently whatever 
folks say, because speech 
either conceals or reveals 
the speaker's inmost soul 



8 Point 28 A 55 a 

GOOD BOOKS ARE INSPIRING 
Remember that chieflythrough 
books we have intercourse with 
master minds, and good books 
are now within the reach of all 



6 Point 30 A 60 a 

DUTIES FAITHFULLYPERFORMED 
We require from buildings, as from 
men, two kinds of goodness : doing 
their practical dutieswell, and that 
they be pleasingwhile doing them, 
which is itself another form of duty 



INSURED SALES 
Advertising idea 
helped business 



14 Point 



21 A 40 a 



REASON EXPECTED 
Our education must 
depend upon brains 

12 Point 25 A 48 a 

RESTORE CONFIDENCE 
Wonderful strides made 
toward business revival 
encouraging merchants 





Characters in Complete Font 


A 


B C D E F G H 1 


J 


K L M N P Q R 


. STUVWXYZ&$ 


1 


2 3 4 5 6 7 8 9 


a 


b c d e f g h i 


J 


k 1 m n o p q r 


s 


t u v w x y z 




. ' ■ ■ i ? 



72 Point 



3A 4a 



Myriad 



4A 6a 



Register 



48 Point 



5A 8a 



Symbolize 



42 Point 



5A 9a 



Eulogistical 



36 Point 



6A 9a 



NOURISHING 
Gain Strength 



30 Point 



PERSEVERANCE 
Capable Scholar 



24 Point 



10 A 18 a 



HANDSOME COVER 
Beautiful Designing 



473 



72 Point 



News Gothic Extra Condensed 

4 A 6 a 18 Point 19 A 38 a 







4A 6a 



Enjoyed Ride 



48 Point 



Hunting Season 



42 Point 



6 A 13 a 




El 



6 A 13 a 





Iflg 




12 A 23 a 



Tl 
Everybody Bijoying Prosperity 



10 Point 



31 A 



Catalogue shows various 
designs simply arranged 



14 Point 



25 A 49 a 



GREATLY PLEASE INSTRUCTOR 
Children studyingthe histories 
of many celebrated statesmen 



12 Point 



28 A 56 a 



QUESTIONS OF GREAT IMPORTANCE 
Shrewd advertisers usually require 
publications to give facts regarding 
circulation and territory they cover 



JOURNALISM OF BENEFIT TO MANKIND 
Newspapers are servants of the human 

intellect, and their ministry is for good 
or for evil, according to the standing or 
character of the folks who direct them 



8 Point 35 A 70 a 

OUR MINDS INCLINETO DIFFERENT OBJECTS 
Many ideas grow better if transplanted into 
another mind. That which was a weed in one 
mind soon becomes a flower in the other, and 
flowers change to weeds in the same manner 



6 Point 34 A 68 a 

HEALTHFUL RECREATION STIMULATES WORKERS 
Relaxation is a physical and moral necessity. The 
toilworn artisan, stooping and straining over his 
task which taxes eye and brain and limb, ought to 
have opportunity and means for an hour or two of 
healthful relaxation when that task is concluded 



Characters in Complete Font 

A B C D [ F G H I 
J K L M N P R 
STUVWXYZ&S 

12 3 4 5 6 7 8 9 
a b c d e f g h i 
j k I m n o p q r 
stuvwxyz 

. * ■ ■ .1 7 



474 



News Gothic Extra Condensed 



THE BARRINGTON 




South American Gold and Jewels Worth Tremendous Sum Are 
Buried on Small Canadian Island, According to Legend 



FORTUNES WASTED IN OTHER QUESTS 

Supposed Treasure Worth Fifty Million Dollars 
Was Cached Many Years Ago by Mariners 



New York, June 13. — A modern expedition 
was quietly outfitted at New Jersey recently 
for the recovery of supposed buried treasure 
with a traditional value of $50,000,000 and the 
ship sailed from New York harbor last week. 

The undertaking is enshrouded in mystery 
but what details have leaked out touch on the 
romantic and recall to mind some of the more 
thrilling stories of our boyhood days. 

Acasual observer loitering at the pier while 
a gang of men hurried to load rusty iron tubes 
and machinery aboard the steamer obtained 
some particulars of the enterprise. 

It appears that a retired Montana rancher 
is the directing head and financial backer of 
the expedition. A Calif ornian who possesses 
the secret of the treasure and who is said to 
hold a lease from the Canadian Government 
on the island where the treasure is supposed 
to be hidden is another partner in the quest. 
Several local business men are interested in 



the venture and accompanied the party. The 
result of the search is awaited with interest. 

The story of how the treasure came to be 
buried is a very romantic one and goes back to 
a legend that during one of the frequent wars 
between two South American countries many 
years ago the government of one determined 
to save the national treasure from capture by 
putting it aboard a ship. The vessel escaped 
the enemy and reached a small island off the 
coast of Canada, where the gold is buried. 

Another version of the story was that the 
crew of the treasure ship mutinied and stole 
the treasure and buried it on the island. 



TO HONOR AMERICAN POET 

Many Prominent Writers Attend Memorial Service Held 
Around the Tree Planted for Hero Last Year 



Memorial exercises were held yesterday in 
honor of a promising American poet who was 
killed while serving in the Foreign Legion of 
France. The service was held about the tree 
planted in his memory last year. Many people 
engaged in the literary field were present. A 
movement is on foot to erect a statue to him. 



Midsummer Bargains in Sporting Goods 

$32.95 



GOLF SUITS— Two-piece models, in latest 
styles, made from selected English fabrics. 
A smart suit for outdoor wear. During sale 




ACCESSORIES FOR CAMPING, FISHING, GOLFING AND TENNIS 



(MI DC SLEEPING COT— Made (hO OH 
IV 1 Hi to withstand hard usage. \/ sVI 
VjJU.UU Only a limited number at \fL ■UV 

We Have Reduced our Entire Line of Golf Bags, Clubs, Balls, Suits and Shoes 



WALL TENT— A roomy 
khaki sleeping tent. Just 
right for week-end trips 



THE HERBERT WADSWORTH COMPANY 

WASHINGTON ANO CONGRESS STREETS OPPOSITE THE PENNSYLVANIA DEPOT 




Start Campaign Fo 



Uniformity of Marriage La 
Placed Under Federal 

Chautauqua, June 
of two million women 
assembled at the conv 
Federation of Women 
a drive for the reform 
marriage and divorce 

The convention lea 
repeal of all purely St 
the passage of Federa 
general in their appli 

This movement wa 
futile efforts to indue 
uniform laws relating 

A prominent writer 
head of the movemen 
backing of some of th 
conferred with Mrs. J 
before the convention 

The bill which they 
Congress for action is 
girl under 18 years of 
marry without the co 
announcing the inten 
be published two wee 
mental and physical fi 
to the marriage must 
the license can be obt 

Divorces are to be a 
physical or mental cr 
period of one year an 
interlocutory decrees 
after the lapse of one 



E 



King and Queen Enthusia 
and Escorted Through 

Copenhagen, June 
and the Queen arrive 
state visit of three da 
wearing the gay unif 
when they alighted fr 
affectionately welcom 
drove through the str 
large crowds of peopl 
Hussars, the bodygua 



TEXT SET IN CENTURY EXPANDED GOLF ILLUSTRATOR 



475 



72 Point 




60 Point 



STR 



48 Point 



NEIGH 



36 Point 



30 Point 




24 Point 



18 Point 



14 Point 



12 Point 



EXTRA CONDENSED TITLE 



6A 




8A 





10 A 



E 



15 A 



TIFUL DESI 




21 A 



30 A 



40 A 



MUCH PRINTED LITERATURE DISTRIBUTED 

10 Point 46 A 

PROMINENT CLERGYMEN ATTEND CONVENTION 

8 Point 49 A 

IMPORTANT MANUFACTURING CORPORATION PROSPERS 

6 Point 49 A 

LARGEST PUBLISHERS RECEIVING ATTRACTIVE OFFERS FOR SPACE 



CHARACTERS IN COMPLETE FONT 


ABCDEFGHIJ 


KLMNOPQRS 


TUVWXYZ&S 


1 234567 89D 


. ' ■ ■ i ? 

■ f ■ t ■ ■ 



EXTRAORDINARY ENGAGEMENT OF THE FAMOUS 


RIGA STOCK COMPANY 


WONDERFUL SHAKESPEAREAN TRAGEDY 


I Merchant of Venice 


WITH MARGUERITE GAINSBOROUGH, EUGENE DAWES 
AND OTHER DISTINGUISHED ARTISTS 


G^"^S» 


SYMPHONY ORCHESTRA DIRECTED DY JAMES RIGARDO 

S r. 


ACADEMY OF MUSIC, SOUTH BIRMINGHAM 


WEEK BEGINNING MONDAY, MARCH SIXTH 



476 



NEWS GOTHIC EXTRA CONDENSED TITLE 



\ LARGER CIRCUUTION THAN ANY OTHER 

I MORNING NEWSPAPER IN THE COUNTY 



1 



qfyt fflox 



VOL.XXVIL No. 8142 



WEEHAWKEN, N. J., MONDAY, JUNE 



M CROP EXPECTED 



GENERAL BUYING OF WHEAT RESPONSIBLE FOR TREMENDOUS RISE 
RECENTLY PR EDICTED FOR STOCK MA RKET VALUES 

EXPORTERS OFFERING UNUSUAL PRICES FOR DOMESTIC WHEAT CONSIGNED TO FOCAL MET 



Milwaukee, June 1. — Encouraging reports from wheat growers 
are considered responsible for the activity among the larger buyers 
in all parts of the country. These buyers found the market heavily 
oversold, a condition which brought about the present shortage. 



There seems to be little doubt that winter 
wheat crops will prove satisfactory owing to 
the lovely weather prevailing, and many of 
the western buyers show a tendency to hold 
their orders until the market becomes more 
settled. In some quarters there is a marked 
impression that the wheat market will soon 
become better, but until there is an increase 
in the buying no sustained change is looked 
for, and prices will remain as they are. 

The bulk of the business is being done by 
local merchants who are constantly in touch 



with conditions of the market, which fact is 
responsible for their present activity. 

Chicago operators recently sold more than 
150,000 bushels to mills and a large quantity 
to exporters, although many large operators 
declare the demand was generally slow, and 
call attention to the fact that June was just 
one cent lower than July. 

Coarse grains are reported to be in need of 

rain badly in many sections of the West, and 

the outlook for oats ^is not so very promising 

Continued on Page Three 





LOCAL FIREMEN RECEIVE GOLD MEDALS 

FOR BRAVERY AND EFFICIENCY 



MAYOR LAUDS ENTIRE VOLUNTEER FIRE DEPARTMENT 



Seven men received medals for valor from 
Mayor Hart at the ceremonies attending the 
unveiling of the Firemen's Monument in the 
city park yesterday. He congratulated them 
and the entire department on the excellent 
service they have rendered. The Mayor also 
took this occasion to compliment the Chief 
and his staff for the splendid appearance of 
the men, and the efficient manner in which 

TEXT SET IN CENTURY EXPANDED AMERICAN BORDER 



POLO TOURNA MENT ATTRACTS LARGE CROWDS 

The polo tournament held annually at the 
Houdsori Country Club continues to interest 
the summer colonists, who attend the games 
daily and display great enthusiasm 

Four more teams will compete to-morrow 
for the opportunity to play in the finals for 
a loving cup offered by the club. 



A MOST INTERESTING STORY 



nnvi 



Everyone should read The Bride, 

a story of love by Jerome Hanifin, 

which will appear daily, beginning 

with the Tuesday issue. 



EXPERTS F 




NEW YORK, June 
junior championships 
new links of the Win 
at Mineola. There wa 
round on the first da 
final round were play 

The conditions dem 
qualifying test the af 
second rounds taking 
Several new traps an 
added, this big handi 
courses in the countr 
Continued on Pa 



RAILROADS PLACE ORD 

COSTING SEVERAL 



CONTEMPLATED ACTION GREET 

STOCKHOLDERS, WHO SEEK 

VOTE TO EMPOWER TH 

The directors of se 
railroad are consideri 
renewing the big rail 
rolling stock. 

It is proposed to is 
the purpose. Thousan 
interest at these rate 
will be convertible in 
common stock and te 
preferred stock, with 
on the common stock 
with debentures, and 
price of 115 per cent 

Those who contem 
the improved earnin 
and proves that many 
whoever makes plain 



477 



HERALD EXTRA CONDENSED 



int 

E5 



D 



7A 





42 Point 




1 



8A 




36 Point 



8A 




30 Point 



12 A 





24 Point 



16 A 



MASONIC CELEBRATION 
ENTERPRISING FARMER 



18 Point 



20 A 



FAKE INTERVIEW REPUDIATED 
PERMANENT GAPITALCHOSEN 



12 Point 28 A 

CONFERRED INDUSTRIAL SCHOLARSHIP 
RIVAL UNIVERSITIES PLANNING DEBATE 

10 Point 31 A 

SCIENTISTS WIDE WONDERFUL DISCOVERIES 
WEHLY NEWSPAPER ENDORSED MOVEMENT 



CRMMCTERS IN COMPLETE FONT 

ABGDEFGHIJKL 
MNOPQRSTUVW 

X Y Z & $ 1 2 3 4 5 6 
78 9 0.,':,!? 




CHAP-BOOK DIRECTOR 



478 



HERALD EXTRA CONDENSED 



OVER 15,000 CIRCULATION 
AND GROWING EVERYWEEK 



The Norfi 



VOL. XVII. No. 39 



NORFIELD, TUE 



MAROONED FOR YEAR IN THE 




ENGLISH EXPLORERS RETORN AFTER PERILOUS WINTER IN HUT ON RAINIER COAST 



CLAIMS MADE THAT PENGUINS 

MIRROR HUMAN LIFE EVEN 

AS TO COURTSHIPS 

OUT TO CHART WENDEL SEA RUT THE GLACIERS 

RARRED WAY AND MEN AWAITED LEADER'S 

TRIP TO MONTEVIDEO FOR VESSEL 



London, June 19. — Two young men, 
T. Bagley of Cambridge University and 
M. C. Lester, an officer in the Mercan- 
tile Marine, landed yesterday at Dover 
after being marooned for many months 
on the Antarctic Continent and passing 
a dreary winter in a hut made from the 
wreckage of a vessel. 

The British Imperial Antarctic Expe- 
dition left London with the intention to 
chart the western shores of the Wendel 
Sea, the vast ice stronghold where the 
late Sir Edward Olnsberry's ship Arctic 
was crushed, and to carry out scientific 
work. The party undertaking this great 
task, involving as it did, even if every- 
thing went well, a march of almost 1000 
miles in the absolutely unknown coun- 

Continued on Page Four 



ONCE RIGIi TO FACE 




RATED AS MILLIONAIRE TWO YEARS AGO 



4TH0FJULY CELEBRATION 
AND ATHLETIC MEET 

Athletic Contest starts at one o'clock 

Gold and Silver Medals Awarded 

Scout Exercises Fireworks Display 

Games for the Children 



RALLGAME-NORFIELDSVS.GEACHMORES 

Game starts at three-thirty 



By all means don't neglect to 
attend this big annual event 

RECREATION BALL PARK— NORFIELD 




ARE TOCELEBRATE 

ALIEN AND NATIVE ALIKE INVITED TO BIG 
GET-TOGETHER RECEPTION 



TEXT SET IN HARRIS ROMAN 



In an endeavor to make the Fourth of 
July celebration throughout the states 
safe, sane and appropriate, the League 
of Foreign-Born Citizens is arranging a 
reception to be tendered to the foreign- 
born and native-born alike who shall be 
voters for the first time this year. 

479 



MORE CHER 



TICKERS RECE 



NEW DEVICES ARRANG 
SPEED AND ACCU 



The apparatus of 
trol of these ticker 
York's Stock Exch 
vice on the bond ti 
gave entire satisf a 
thoritative and exi 
which the quotatio 
noticeably and nor 
various minor def e 
away with the Exc 
hope to increase th 
from 15 to 18 cents 
a few months. 

This new system 
includes the stock- 
keyboard could be 
floor of the Exchan 
be placed. 

Tne machines wo 
R. C artier, a promi 
engineer. Many ot 
have worked more 
method, with large 
quotations and cut 
in a transaction ; le 
sales on the ticker, 
to the senior to tha 
board. Under seve 
directing for stock 
reporter to the key 
trolled its systemat 
telegraph. 



E 



COLUMBIAN PROFESSO 



While the studen 
Hopkins Universit 
discovered reports 
type of vitamine, it 
of rickets at Colum 
The new method is 



American Extra Condensed 



72 Point 



5 A 8 a 36 Point 






nil ander 



6 A 13 a 18 Point 16 A 33 a 

WESTERN ROMANCE 

Honest young sailor 
given bronze plaque 
for unusual bravery 



) Point 



9A 18a 




60 Point 

REPUB 

Display Sign 



6 A 10 a 




6 A 11a 



SPECIAL EDITION 




14 Point 20 A 45 a 

ENORMOUS BUILDINGS 
Many merchants lease 
space in big downtown 
SOld tO StatBSman warehouse and factory 




24 Point 



REMARKABLE ACTOR 



12 A 21a 12 Point 23 A 48 a 

CORPORATION PROSPERED 
Prominent financier buys 

Intepestino ooptraits mn[[ ^ estates - p|annin ° 

. 3 r fmnnminmnntc thnt chnnM 

and paintings shown 



improvements that should 
certainly prove beneficial 



54 Point carried in stock only at Foundry 



Characters in Complete Font 

A B C E F G H I J 
K L M N P I] R S 
TUVWXYZ&S 

12 3 4 5 6 7 8 8 
abcdefghijk 

I m n o p q p s I u v 

W X y Z .,-':;! ? 



480 



American Extra Condensed 



E 



Mt^W 



VOL. XXIV. No. 279 



NEW BEDFORD, THU 



AY VARSITY CREW BEATS DAE 



D 



■ ■■ 




Lead 



and Finish Three Lengths Ahead of Darien 

OMEN TEAMS WERE TOE SUCCESSFUL IN OTHER AQUATIC EVENTS 

GRAY varsity crew scored another victory over Darien in their 
annual four-mile race yesterday afternoon. After one of the most 
brilliantly rowed races in the history of this colorful regatta, the sons 
of Gray drove the nose of their slender cedar shell across the finish 
line three lengths ahead of their exhausted but still fighting Darien 
opponents, amid the thundering plaudits of thousands of spectators. 



Gray covered the distance in 21:53, a 
figure that was 1 minute and 51 seconds 
behind the course record made in 1916. 

The victory atoned for two previous 
defeats doled out to the Gray camp in 
the morning when their very promising 
freshmen were swamped a quarter of a 
mile from the finish line, after giving 
the Scarlets a splendid battle up to the 
point where the shell began to take in 
water from a freak puff of wind. 

Last night the ancient site of the most 
picturesque boat races in the world was 
filled with madly excited Gray students 
whose cup of joy was filled to the brim. 

Continued on Sporting Page 



DRESS CONTROVERSY 



Egyptologist Produces Extraordinary Evidence 
That Shows It Raged in Pharaohs' Time 

Paris, June 5.— Those who favor the 
short skirt need not be discouraged by 

TEXT SET IN HARRIS ROMAN PANEL BORDER 



BARQUE HALTS RIG LINER 
TO MA1LTHREE LETTERS 

Portuguese Skipper Makes Surprising Request 
That Delays Vessel Twenty-four Minutes 

AMERICAN CAPTAIN RENDERED SPEECHLESS 



There are no barnacles on American 
high seas courtesy as might reasonably 
be supposed in these days of rushing 
efficiency of transatlantic sailing. The 
captain of one of the largest steamships 
of the United States Lines reported that 
on his last eastbound trip while in mid- 
ocean he sighted a Portuguese barque 
flying code signals expressing a desire 
to talk with him. When abeam of the 
tiny vessel the engines of his ship were 
stopped and a dory quickly put off. 

Presently the buoyant little craft was 
alongside the liner and one of its crew 
said he had three letters that he would 
like the liner to take to Europe. Words 
fail to convey any idea of the surprise 
occasioned, but the letters were passed 

481 





T 
POSTA 

Civil Service Board 

Examination For 

Postmasters!) 



SECOND GLASS EXA 

Washington, Ju 
will be held by the 
on Monday, July 1 
postmasterships at 
second class office 
$2500 annually, an 
candidates for pos 
Vacancies now exi 
of these post office 
terms having expi 

Those candidate 
will not be require 
for an examination 
will be rated accor 
and business train 
general fitness for 

Applicants must 
high standing with 



FAVORS PENSION 

Congressman Advocat 
Instead of Instituti 

Atlantic City, J 
pension laws were 
President of about 



Times Gothic 



96 Point 




84 Point 



Rut 



72 Point 



Kite 



60 Point 



3A 4a 



Build 



48 Point 



3A 5a 



Sleigh 



42 Point 



3A 6a 



Depths 



36 Point 



3A 6a 



Nautical 



30 Point 



5A 8a 



BORN 
Might 



24 Point 



5A 11a 



SURGE 
Evicted 



18 Point 



7A 14a 



HUMORS 
Magician 
helps girl 



14 Point 



11 A 20 a 



REQUIRING 
Honest boys 
aided baker 



12 Point 13 A 25 a 

DESCENDING 
Noted general 
rescues friend 
from reservoir 



10 Point 14 A 28 a 

HERBIVOROUS 
Required seven 
acres of alfalfa 
for ninety cows 



8 Point 17 A 32 a 

BRANDING HORSE 
Cowboy left young 
mare with careful 
old blacksmith on 
night of departure 
for southern coast 



6 Point 18 A 36 a 

SHREWD MANEUVERS 
Brave artillery officer 
helped fellow soldiers 
when large aeroplane 
bombed their position 
near the railroad yard 



54 Point carried in stock only at Foundry 


Characters in Complete Font 


ABCDEFGHIJ 


KLMNOPQRS 


TUVWXYZ&$ 


12345678 9 


abedefghijk 


Imnopqrstuv 


wxyzfffi flffi ffl 


_ > - ■ i *> 
■ j . , . . 



482 



14 Point 



19 A 



INTERESTING 
BIOGRAPHERS 



12 Point 



20 A 



HIGHLANDERS 
MASTERPIECE 

10 Point No. 2 24 A 

FOREIGN SINGER 
BLIND MUSICIAN 

10 Point No. 1 30 A 

RECOVERED FRIEND 
PUBLIC RESOURCES 

8 Point No. 2 26 A 

UNAUTHORIZED FORCE 
IMPORTANT PAINTING 

8 Point No. 1 30 A 

EXHIBITED CLEAN LEDGER 
INDIAN MAIDS CAMPING 

6 Point No. 5 36 A 

DISTRICT CHAIRMAN APPOINTED 
UNCOMPROMISING COMMANDER 

6 Point No. 4 42 A 

REMODELING SUBURBAN FARMHOUSE 
SOUTHERN CONVENTION ADJOURNED 

6 Point No. 3 48 A 

GOVERNMENT SECURING PLENIPOTENTIARIES 
CONGRESSIONAL INVESTIGATION SUCCESSFUL 
ENCOURAGED RESERVATIONS CONFIRMATION 

6 Point No. 2 54 A 

BEAUTIFUL MOUNTAIN RESIDENCES COMPLETED 
ORGANIZATION IMPROVED DISTRIBUTING CHARGE 
SEVERAL BOUNTIFUL GENTLEMEN CONTRIBUTING 



RAILROAD GOTHIC 



42 Point 



5 A 120 Point 



3A 



BRING 
IDEAS 



6A 



SIX 



MOUTH s^ -B — m 

REGAIN RUN 

30 Point 8A |m flffiB y& 

EXPOSED ■■**■■ 
COINAGE 



84 Point 



24 Point 



11 A 



PROVISION 
MACHINES 



KIDS 



72 Point 



3A 



18 Point 



NECKERCHIEF 
UNDESIRABLE 



54 Point carried in stock only at Foundry 



HOUR 



CHARACTERS IN COMPLETE FONT 

ABCDEFGHIJKL 
MNOPQRSTUVW 
XYZ&$123456 



7 8 9 



■ j 



! P 



3A 



BRAIN 



48 Point 



4A 



ENGINE 



483 



Gothic No. 545 



72 Point 



JA 4a 



Nod 



60 Point 



3A 4a 



Bank 



48 Point 



Expert 



42 Point 



3A 6a 



Mikado 



36 Point 



4A 6a 



BUNGS 
Haughty 



) Point 



5A 8a 



RESUME 
Qualifying 



24 Point 



DECISIONS 
Metropolitan 





Characters in Complete Font 




A 


B C D E 


F 


G 


H 


1 J K L M 


N 


O 


P Q R S T 


U 


V 


W 


X Y Z & $ 


1 


2 


3 


4 5 6 7 8 


9 





a 


b c d e f g 


h 


i 


J 


k 1 m n o 


P 


q 


r 


s t u V w X 


y 


z 




- ' ■ ■ I 


9 

■ 





9 and 54 Point carried in stock only at Foundry 
18 Point 8 A 17 a 10 Point 15 A 30 a 



HUNTING 
Bought girl 
nifty tackle 



14 Point 11 A 22 a 

NEIGHBOR 
Companions 
encountered 
former mate 

12 Point 13 A 26 a 

RESOURCES 

Maintain some 
mode of saving 
for unusual use 

484 



NEW METHOD 
Company claims 
greatly improved 
facilities caused 
more production 

8 Point 18 A 36 a 

RAILROAD BRIDGES 
Engineer arranging the 
many necessary details 
and superintending the 
preliminary regulations 
for immediate building 



6 Point 



18 A 36 a 



BANKING EQUIPMENT 
Model conveniences that 
enhance the satisfaction 
and accommodations for 
many depositors are now 
installed. The gentlemen 
directing are industrious 



GOTHIC CONDENSED No. 521 



CHARACTERS 
IN COMPLETE FONT 

ABODE 
F G H I J 
K L M N 
P Q R S T 
U V W X Y 
Z & $ 1 2 3 
4567890 

.'■■!? 
■ , i j i i 



20 Point 



20 A 72 Point 



SIGNED NOTE 
BARS REPORT 



16 Point 



24 A 



PROCURE ORDER 
DESIGN SCENERY 

12 Point 29 A 

MANAGERS GATHER 
CLEVER INVENTORS 

10 Point 35 A 

RESOLUTIONS ADOPTED 
SHOE MANUFACTURERS 

8 Point 48 A 

EXTRAORDINARY PHOTOGRAPHER 
MERCHANT DEMANDED BUILDING 

6 Point 44 A 

DISTINGUISHEDWRITER RETURNED 
INVENTS WONDERFUL INSTRUMENT 



9 and 54 Point carried in stock only at Foundry 











HARDWARE 

MATERIALS FOR CONTRACTORS AND MECHANICS 




FARMING AND FACTORY 
SUPPLIES 






TRACTOR AND AUTOMOBILE 
SERVICE STATION 






STEPHENER & BUSHSTEIN 

OFFICE AND DELIVERY YARD 

RUNSDEN CENTER, MAINE 











3A 




60 Point 



4A 



BORDER 



48 Point 



6A 



SECURING 

42 Point 8 A 

DIM FIGURE 



36 Point 



8A 



HEROES DINE 

30 Point 10 A 

GIRLS RECOVER 
MARINES HONT 



24 Point 



NOTED EXPLORER 
REFINERS MARCH 



485 



Gothic Nos. 520 to 526 



48 Point No. 520 



3A 



USE 



42 Point No. 520 



NICK 



i Point No. 520 



5A 



ROAD 



30 Point No. 520 



BENCH 



24 Point No. 520 



8A 



MISGIVE 



18 Point No. 520 



10 A 



INDENTED 
REPOSING 



12 Point No. 520 



15 A 



EACH NUMBER 
NOTICE FROCK 



10 Point No. 520 



18 A 



BARGE RETURNING 
DISTINCTIVE HOME 



8 Point No. 526 20 A 

HIRE CLEVER MECHANIC 
UNIQUE MACHINEGIVEN 

8 Point No. 525 23 A 

GET PRODUCTION REPORTS 
FURNISH CHARMING MUSIC 



6 Point No. 524 23 A 

BEAUTIFUL BUILDING 
MADE HONOR GUARD 
HISTORIC MANSIONS 

6 Point No. 523 30 A 

ENTERTAINS GOVERNOR 
HANDLING HUGE CROWD 
SPECTACULAR RESULTS 

6 Point No. 522 33 A 

PURCHASED FINE CALENDAR 
EXHIBIT NUMEROUS STYLES 
REMARKABLE SCHOLAR WON 



6 Point No. 521 



37 A 



RETURN FROM EUROPEAN CLIME 
OVERHAUL SEVEN AUTOMOBILES 
JUDGE URGES INSPECTION TOUR 



Characters in Complete, 




Font 




A 


B C 


D E 


F 


G H 1 


J K 


L 


M N 


O P 


Q 


R S 


T U 


V 


W X 


Y Z 


& 


$ 1 2 


3 4 


5 


6 7 8 


9 


■ 


' ' * 
J "J 


1 

■ ■ 



54 and 60 Point carried in stock only at Foundry 



EXPORTED 

Huge Stock 



Gothic Condensed No, 524 

24 Point 10 A 19 a 12 Point 22 A 45 a 

MEMBERS RESIGN 

Organize Sport Club 

10 Point 25 A 54 a 

HANDSOME BORDERS 
Bought Choice Material 

8 Point 32 A 65 a 

DESIGNS INTEREST PUBLIC 
Spanish Masterpiece Displayed 

6 Point 31 A 63 a 

GIVE COMICAL PERFORMANCE 
Prominent vaudeville actors make 
extensive plans for entertainment 



18 Point 



12 A 24 a 



DEMANDING 
Kept Enough 

14 Point 19 A 38 a 

MODERN USAGE 
Began Production 



30, 36, 48, 60 and 72 Point carried in stock only at Foundry 



Characters in Complete Font 

ABCDEFGHIJKL 
MNOPQRSTUVWX 
Y Z & $ 1 234567890 
abcdefghijklm 
nopqrstuvwxyz 



486 



Gothic Condensed No. 523 











Characters in Complete Font 






ABCDEFGHIJ 






KLMNOPQRS 






TUVWXYZ&$ 






1234567890 






abcdefghijk 






Imnopqrstuv 






wxyz. ,-':;!?. 











36 Point 



5A 9a 



20, 42, 48, 60 and 72 Point carried in stock only at Foundry 



Condensed Gothic No. 574 



6 Point 31 A 63 a 

PHOTOGRAPHIC EXHIBITS 
Modern Equipment Sought 

5 Point 28 A 55 a 

GORGEOUS MORNING EFFECT 
Several motorists traveled early 
viewing the beauties of day break 



24 Point 



9 A 17 a 



Mighty SUN 

18 Point 14 A 27 a 

BANKS Replied 



Characters in Complete Font 

A B C D E F G 
H I J K L M N 
P R S T U 
V W X Y 2 & $ 
1234567890 
a b c d e f g h i 
j k I m n o p q r 
s t u v w x y z 
- ' • ■ i ? 

■ j • j ■ ■ 

9, 30, 36, 42 and 48 Point 

carried in stock only at 

Foundry 



14 Point 



20 A 34 a 



GUIDE CENSURED 
Notorious Hunters 

12 Point 23 A 46 a 

HEROINES RETURNING 
Enthusiastic Spectator 

10 Point 25 A 50 a 

INTERESTING ORCHARD 
Beautiful Evening Scene 

8 Point 29 A 58 a 

CHARMED SOUTHERN PEOPLE 
Many Pleasant Country Houses 



HUGE MINE 

Brighter Site 



30 Point 



7 A 16 a 



MODERN FIRM 
Guides Explained 



8 A 18 a 



DIRECTOR HOME 

Enjoyed Associates 



18 Point 



13 A 28 a 



ENTERPRISES BEGUN 
Remarkable Constructor 



14 Point 



17 A 85 a 



SHORE RESORTS THRIVE 
Hostelries Renew Contract 



12 Point 



19 A 38 a 



INDIGNANT CITIZEN SIGNED 
Dispersed Nightly Gatherings 

10 Point 22 A 44 a 

MERCHANT RENDERED DECISION 
Constant advertising increases sales 
and discourages much unfair rivalry 

8 Point 26 A 50 a 

BROKERAGE HOUSE CONFIRMS REPORT 
Several manufacturers are conducting their 
business more profitably by honest dealings 

6 Point 26 A 52 a 

COLOR COMBINATIONS DEMAND MUCH STUDY 
Desirable results may be obtained by using colors 
which add that livelytouchtohigh-grade printing 



487 



Gothic No. 544 



36 Point 



4A 7a 



NIMBUS 
Eclipsing 



) Point 



5A 9a 



MIXTURE 
Distinction 



24 Point 



6A 12a 



HUMOROUS 
Congratulated 



18 Point 



9A 19a 



NICE UNIFORM 
Excellent Soldier 



14 Point 



12A 25a 



GYPSIES CAMPED 
Build Splendid Huts 



12 Point 



14A 28a 



FRESH ENCOUNTER 
Rivals Contested Game 

10 Point 17 A 36 a 

DANGEROUS MECHANISM 
Accidents Fortunately Averted 

8 Point 18 A 38 a 

ENCHANTING SURROUNDINGS 
Grotesquely Painted Establishment 

6 Point 18 A 40 a 

DELIGHTS INTERESTED AUDIENCE 
Noted Actor Scored Wonderful Success 





Characters in Complete Font 




A 


B C D E 


F 


G 


H 


1 J K L M 


N 





P 


Q R S T 


U 


V 


W 


X Y Z & $ 


1 


2 


3 


4 5 6 7 8 


9 





a 


b c d e f g 


h 


i 


J 


k 1 m n o 


P 


q 


r 


s t u V w X 


y 


z 




_ ' i 

■ j ■ i 


? 

■ 





42, 48, 54 and 60 Point carried in stock only at Foundry 



PAGEANT 

Commemorating the Opening of the 
Home for Aged Actors 




Kenilworth Auditorium 

Newark, Kansas 

WEEK OF JUNE FIRST 



Under auspices of the 

ACTORS' WELFARE LEAGUE 

of Hudson County 



VOCATIONAL CAMEO 



488 



EXTRA CONDENSED TITLE GOTHIC NO. 12 



CHARACTERS IN COMPLETE FONT 


ABCDEFGH1 


JKLMNOPQRS 


T U ¥ W II I 8 $ 


12 3 4 5 6 7 8 9 


.'■■!? 

. , . , . . 



72 Point 



4A 



54 Point carried in stock only at Foundry 
20 Point 23 A 36 Point 



9A 




PRODUCTIVE METHOD CONDUCTORS 



16 Point 



26 A 



UNUSW DEMONSTRATION ENCUMBERING 

"IE 



12 Point 



30 A 




MANUFACTURER PROGRESSING 
INTELLIGENT SUPERINTENDENT 
HIRED INDUSTRIOUS WORKERS 

10 Point 37 A 

SCHOLARS ENCOURAGED INSTROCTOR 
TEACHER SUBMITS SPLENDID REPORT 
ENTIRE CLASS ATTENDED RECEPTION 



24 Point 



17 A 



BEAUTIFUL GIFTS 





48 Point 



42 Point 



8A 




8A 





489 



Lightline Gothic 



36 Point 



Hypothesis 



6A 12a 



Military Band 



24 Point 



8A 14a 



EXPENDITURE 
Rival Champion 

18 Point 11 A 22 a 

FOREIGN DICTUM 
Independent Off icia 



14 Point 17 A 32 a 

SOCIAL CONFERENCE 
Bibliographic Discussion 



12 Point 



19 A 39 a 



UNINTERESTING STORIES 
Entertain Rich Philanthropist 



10 Point 



22 A 43a 



POPULAR DRAMAS RECALLED 
Many famous plays scheduled for 
presentation starting next season 

8 Point 24 A 47 a 

NEWSPAPER PUBLISHERS CONVENE 
Editors and proprietors have agreed upon 
program for their semi-annual conference 



6 Point No. 4 26 A 52 a 

IMPORTANT MATTERS AWAIT SETTLEMENT 
Discussion of advertising and circulation among 
the numerous topics scheduled for presentation 



6 Point No. 3 31 A 61 a 

PAPER MANUFACTURERS DESCRIBED CONDITIONS 
Give lengthy explanation for increasing contract prices of 
newsprint despite objections from the weekly newspapers 





Characters in Complete Font 


A 


B C D E F G H 1 J 


K 


LMNOPQRS 


T 


UVWXYZ&$ 


1 


234567890 


a 


b c d e f g h i j k 1 


m 


nopqrstuvw 




x y z .,-':;! ? 



LIGHTLINE TITLE GOTHIC 


12 Point No. 8 17 A 


6 Point No. 4 26 A 


RECOGNIZES 


MECHANICALTRICK 
PREVIOUS REPLIES 


DISPOSITION 


COMPULSORY PLAN 


12 Point No. 7 21 A 

BURGOMASTER 


6 Point No. 3 31 A 

BEWILDERING ACTIONS 
NATIONAL PARLIAMENT 


ENCYCLOPEDIA 


ILLUSTRATED FEATURE 


12 Point No. 6 24 A 


6 Point No. 2 40 A 

FRANK OUTSPOKEN YOUTH 


HONEST PERSON 


OUTSTANDING SECURITIES 
MEMBERS PRAISE OFFICER 


UNION SERVICES 


NEW TURBINES INSTALLED 


12 Point No. 5 29 A 


6 Point No. 1 46 A 


PICTURESQUE GUIDE 


CAPITALIST PURCHASED ESTATE 
INTERNATIONALMAGNATE WEDS 


FiNANCIALCREDITOR 


RELATIVES GREATLYSURPRISED 
TELEPHONE CONGRATULATIONS 




CHARACTERS IN COMPLETE FONT 






A B C D E F 


G H 1 J K 






L M N P Q 


R S T U 






V W X Y Z & 


$ 1 2 3 






4 5 6 7 8 9 


. ' ■ • I ? 













490 



Monotone Gothic 




24 Point 



7 A 13 a 



30, 36, 42 and 48 Point carried in stock only at Foundry 



MENAGERIE 
Disciplinarian 



18 Point 



?A 19 a 



REPRODUCING 
Engraved Initials 

14 Point 13 A 26 a 

STRONG BRIGADE 
Magnificent present 
graciously accepted 















MONOTONE TITLE 

12 Point No. 8 16 A 

RECEIVED HORSE 

12 Point No. 7 20 A 

HIRES MECHANICIAN 

12 Point No. 6 22 A 

ENERGETIC REPORTERS 

12 Point No. 5 26 A 

HUNGARIAN NECROMANCER 

6 Point No. 4 20 A 
MODEST CRUSADER RETURNING 

6 Point No. 3 27 A 
DELIGHTED ENTHUSIASTIC AUDIENCE 

6 Point No. 2 32 A 

NOMADICTRIBESMAN INVENTED MACHINES 

6 Point No. 1 31 A 

SHREWD MANAGER ORGANIZED SPLENDID TEAM 






CHARACTERS IN COMPLETE FONT 

ABCDEFGHIJKLM 
NOPQRSTUVWXYZ 
&$1234567890 
, * ■ ■ i ? 















12 Point 



16 A 31a 



HEARD BIOGRAPHER 
Demonstrating engines 
bought after inspection 

10 Point 17 A 34 a 

REIMBURSING MINERS 
Grateful managers praise 
men who rescued women 



8 Point 20 A 42 a 

STORE OWNERS EMBARKING 
Hundreds departing for seaside 
tents where gentle breezes blow 



6 Point 22 A 44 a 

MUSICIANS BROUGHT DULCIMER 
Entertain great assemblage of music 
lovers before leavingthe continentfor 
that wonderful southern ocean resort 



6 Point No. 3 24 A 47 a 

BOUGHT USEFUL MONOTONE GOTHICS 
Wise printers made certain that cases were 
always full of every size of this readable and 
forceful letter. Every office needs this face 



18, 24, 30 and 36 Point carried in stock only at Foundry 



491 



Card Gothics 



WEDDING GOTHIC 



12 Point No. 7 



10 A 



KENTUCKIAN 
IMPROVISING 



10 Point No. 6 



BROWN house: 
RING SECURED 



8 Point No. 5 



13 A 



MOUNT MAJESTIC 
HISTORIC BRIDGE 

8 Point No. 4 16 A 

NOTED COMPOSITOR 
EXHIBITS BROCHURE 



6 Point No. 3 



17 A 



i jvi p rove: d credit system s 

CIVIL SERVICE COMMISSION 
6 Point No. 2 25 A 

BEAUTIFUL MONUMENT COMPLETED 
QUEBEC RAILROAD ADMINISTRATION 



6 Point No. 1 



31 A 



REORGANIZING MANY GOVERNMENT BUREAUS 
NORWEGIAN ARCHITECTURE HIGHLY PRAISED 



CONDENSED TITLE STAR GOTHIC 

6 Point No. 4 36 A 

HUMOROUS CIRCUS CLOWNS DELIGHT MANY CHILDREN 
DISTRIBUTING CENTERS REPORT INCREASED BUSINESS 



6 Point No. 3 



44 A 



RECENTCHEMICAL DISCOVERY REVOLUTIONIZED PHOTOGRAPHY 
MAGAZINE PUBLISHERS HOLD ANNUAL CONVENTION IN MICHIGAN 



6 Point No. 2 



45 A 



SCHOLARSHIPS AWARDED WORTHY STUDENTS AT CORN ELL COLLEGE 
HANDSOME SOUVENIRS DISTRIBUTED AT CENTENNIAL CELEBRATION 



6 Point No. 1 



54 A 



TITLE GOTHIC 



TELEPHONE BLAKE S26 



JOHN HOPKINS, M. D. 



64 HIGH STREET 



NORWICH, CONN. 



Horton Pharmacy 

382 KINGSTON ROAD 
HARTFORD 



M 



B 



DANIELJ.JOHN STO N , M . D. 
2 OS COLUMBIA A V E N U E 



HOURS DA I LY 
2 TO A P. M. 



LEPHON 
6594 



H OURS SUN DA 
9 TO 10 A. M. 



6 Point No. 71 24 A 

DISTINGUISHED GENERALS HONORED 
PICTURESQUE FRENCH CHARACTERS 

6 Point No. 72 28 A 

NEW ENGLAND MUSEUM OF NATURAL HISTORY 
DELIGHTFUL SUBURBAN RESIDENCE ACQUIRED 



6 Point No. 73 



35 A 



LARGE TELESCOPE COMPLETED AT WESTERN UNIVERSITY 
NUMEROUS DESCRIPTIVE NUMBERS REHEARSED BY BAND 



6 Point No. 74 



45 A 



RETIRING MANAGER PRESENTED WITH HANDSOMELY ENGRAVED CHARM 
MERGER OF LEADING FINANCIAL INSTITUTIONS REPORTED FAVORABLY 



WESTERN ARTISTS GUILD 

SUITE! 19 FRICK BUILDINQ 

des MOINES 



Arthur nostrand 
s ecreitar y 



492 



Larger sizes of Wedding Gothic, Condensed Title Star Gothic 
and Title Gothic carried in stock only at foundry 



Card Gothics 



LIGHT LITHO GOTHIC 

6 Point No. 11 19 A 38 a 

RECEIVED WONDERFUL PRESENTS 
Linen Shower Su rprises Prospective Bride 



6 Point No. 12 



25 A 



GIVES SOCIETY PRINTING ENGRAVED EFFECT 
Beautiful Character for Delicate and Refined Stationery 

6 Point Title No. 2 29 A 

EXC USIVE SEASIDE RESO TS BEING RENOVATED 
MOSTD SI ABL SUITES BEING EAG LY SOUGHT 

6 Point Title No. 1 34 A 

EXQUISITE GOTHIC CHARACTERS PLEAS □ NOTED PRINTER 
DELICATE FAC A MIRED BY DISCRIMINATING CUSTOMERS 



MERCANTILE <B OT H 1 O 

6 Point No. 4 15 A 

MERITORIOUS REOORD 
DIGNIFIED QREOI MENS 

6 Point No. 3 18 A 

NUMEROUS OHANGES MADE 
CLERK SOLICITS DONATIONS 



6 Point No. 2 



19 A 



EMINENT WESTERN POLITICIAN 
GREATBANKING FIRMS MERGED 



6 Point No. 1 



22 A 



DOCTOR GIVES RELIABLE 
EXPECTING DISTINGUISh 



INFORMATION 
ED GENERALS 









AT HOME 








AFTER 


JAN U ARY 


TWENTY-EIGHTH 






M R 


.AND MRS 


.JOHN 


SMITH 


5B 


HARLEIGH COU RT 








P LA 


N Fl ELD 









MITCHELL 

6 Point No. 1 17 A 

MAKING BEAUTIFUL. DESIGN 
CONSIDERING NEW METHOD 

6 Point No. 2 19 A 

DISTRIBUTED RARE SOUVENIRS 
HOLDING ANNUAL CONVENTION 

6 Point No. 3 24 A 

INGENIOUS MECHANIC GIVEN BONUS 
EXTRAORDINARY MATERIAL PRAISED 



6 Point No. 4 



28 A 



REMARKABLE PICTURE INTERESTS ARTIST 
SOCIETY UNVEILED ANTIQUE MASTERPIECE 



6 Point No. 5 



37 A 



GRAND MUSICALE 


GIVEN BY 




Niagara Music Society 




. DD 




Bal Masque .... 


BOSPHORUS 


PIANO: MISS BEATRICE SINGLETON 




Gypsy Queen 


ClPRIANO 


SOPRANO: MISS JANE WESTON 




Southern Roses .... 


Straus 


VIOLIN: MASTER ELBERT STANNARD 




jersey Belle 


Meuse 


PIANO: MISS HORTENSE LOGAN 




The Nomads .... bayard Taylor 


HARP: MISS JAQUELINE LINDSTROHM 





Larger sizes of Light Litho Gothic, Mercantile Gothic 
and Mitchell carried in stock only at Foundry 



493 



LINING GOTHIC 

6 Point No. 529 26 A 

FOREIGN GENTLEMAN SECURING DESIGN 
DISCOVERED PICTURESQUE LANDMARKS 



6 Point No. 



33 A 



MEMBERSHIP CAMPAIGN GIVEN DESIRED PUBLICITY 
CHARMING ACTORS BEGIN ORIGINAL PERFORMANCE 



6 Point No. 527 43 A 

NOTEWORTHY IMPROVEMENT NOTICED BY PROSPEROUS MEMBER 
CONSCIENTIOUS EFFORTS GAINED RECOGNITION FOR STUDENTS 



BRAN DON GOTH IC 



6 Point No. 2 



20 A 



EXECUTIVE BOARD SUSTAINED CHARGES 
FRENCH MUSICIANS ENTERTAINED DUKE 



6 Point No. 1 



24 A 



METROPOLITAN MUSEUM OF NATURAL HISTORY 
INSURANCE COMPANY ISSUED NEW YEARBOOK 



Gothic No 

6 A 10 a 

BROKEN Match 

18 Point 12 A 20 a 

Entertained GUARDIANS 

14 Point 13 A 26 a 

MERCHANDISE Dispatched 



6 



24 Point 



12 Point 17 A 32 a 

DANGEROUS ANIMALS ESCAPE 
Negligent Keepers Given Admonition 

10 Point 20 A 36 a 

SHOWING MANY PLEASING DESIGNS 
Regular Exhibitions Making Better Record 



8 Point 20 A 40 a 

HEARD PROMINENT SPEAKER 
Numerous delegates return in time 
to vote on most important question 



Characters in Complete Font 




A B C D E F 


G 


H 1 J K L M N 


O 


P Q R S T U 


V 


W X Y Z & $ 1 


2 


3 4 5 6 7 8 9 





a b c d e f g 


h 


i j k I m n o 


P 


q r s t u v w 


X 


y z .,-':; ! 


? 



16 and 20 Point carried in stock only at Foundry 



6 Point 22 A 46 a 

BANKERSORGANIZING CLUB 
Several reputable financiers make 
elaborate preparations for sojourn 
abroad to better business relations 



5 Point 



24 A 46 a 



REPORTING SIGNIFICANT DISCOVERIES 
Eminent scientist made several important 
disclosures while exploring in polar region 
and procured many excellent specimens for 
geographic museum maintained by college 



Combination Gothic 



24 Point No. 510 



8A 



BROKERS 

18 Point No. 510 10 A 

HUMANKIND 

18 Point No. 509 12 A 

DESCRIBE BEAR 



12 Point No. 508 15 A 

MARKS POSITION 

12 Point No. 507 16 A 

ENLIGHTENED PUPILS 

12 Point No. 506 17 A 

FRIEND MADE SEARCH 
GETS BEAUTIFUL FURS 

12 Point No. 505 21 A 

HOLDING LIVE CONVENTION 
CLERK RECOGNIZED SINGER 



6 Point No. 504 23 A 

REACHED PERFECTION 
ENTERPRISING BANKS 
BURNED PHOTOGRAPH 

6 Point No. 502 33 A 

BOUGHT HISTORICAL BUILDING 
ENTHUSIASTIC PRINTERS GAIN 
PRISON BUNGALOWS GUARDED 



6 Point No. 503 30 A 

PRODUCE FINE SPECIMEN 
BUYS INSTRUCTION BOOK 
REMARKABLE MECHANICS 



6 Point No. 501 



37 A 



FAMOUS MASTERPIECE EXHIBITED 
ESTABLISHED DESIGNING BRANCH 
PROMINENT PUBLISHER SPEAKING 
FINISH MAGNIFICENT STRUCTURES 





CHARACTERS IN COMPLETE FONT 




A 


BCD 


E F 


G 


H 


I J K 


L M 


N 


O 


P Q R 


S T 


U 


V 


W X Y 


Z &, 


$ 


1 


2 3 4 


5 6 


7 


8 


9 0.,- 


' ■ ■ i 
■ > ■ 






494 



Litho Antique 





Characters in Complete Fon 


i 




A B 


C 


D E F G H 


I J 


K 


L 


M 


N O P 


R 


S 


T 


U 


V 


W X Y Z 


& 


$ 


1 


2 


3 


4 5 6 7 8 


9 





a 


b . 


c d 


e f g h i j 


k 


1 


m 


n 


o 


p q r s t u 


V 


w 




X 


y z . , - : ; ! 


? 





36 Point 



42, 48 and 60 Point carried in stock only at Foundry 



Highland 
Cottage 



APPEALS TO A CLIENTELE 
"widely traveled and wisely 
discriminating— to persons 
who make a fine art of daily 
living. Situated high above 
sea level, the invigorating 
mountain atmosphere and 
the splendid cuisine afford 
an ideal summer or winter 
stopping place for tourists 



Descriptive booklet 
sent on request 



MILDRED HARDEN 

Proprietor 

Attleboro,Vermont 



HINGE 

Nightly 

30 Point 4 A 9 a 

SCHISM 
Replaced 



24 Point 



5A 11a 



BRUSHES 
Grindstone 



18 Point 



9 A 16 a 



MODERNIZE 
Quadruplicate 

14 Point 12 A 22 a 

BOYS DANCING 
Students Brighter 



12 Point 



15 A 28 a 



READING QUERIES 
Many Smart Children 

10 Point 16 A 30 a 

HONORS PUBLISHER 
City Subscriber Pleased 

8 Point 19 A 37 a 

NEIGHBORS PLAN OUTINGS 
Committee recommended tramp 
through beautiful woodland dell 



6 Point 21 A 40 a 

SUMMER ACADEMY REOPENED 
Healthful mountain boarding schools 
invigorate the minds of frail children 



495 



Globe Gothic 



120 Point 



3A 4a 



Sit 



96 Point 



3A 3a 



Isle 



72 Point 



Nick 



6D Point 



Spelt 



48 Point 



United 



42 Point 



5A 8a 



ROUTE 
Musical 



Characters in Complete Font 




ABCDEF6HI 


J 


KLMNOPQR 


S 


TUVWXYZ& 


$ 


123456789 





abcdefghij 


k 


Imnopqrst 


u 


v w x y z . , - ' : ; ! 


? 

• 



36 Point 



5A 9a 



RESIGN 
Senator 



30 Point 



6A 10a 



INJURED 
Diplomat 



24 Point 



EMBARGO 
Navigators 



18 Point 



BRIGHTENED 
Retiring court 
clerk honored 



14 Point 14 A 28 a 

HOME GARDENS 
Chinese rosebush 
bloom fading fast 

12 Point 18 A 35 a 

PUBLISH MAGAZINE 
Noted editorial writer 
financing corporation 

10 Point 18 A 40 a 

RECORDING MINUTES 
Maine senators display 
ingenuity in fine debate 



8 Point 23 A 48 a 

HONORS SWEDISH PREMIER 
Leading southern university to 
confer honorary degree. Great 
reception given foreign envoy 



6 Point 23 A 48 a 

SHOWING CURIOUS COLLECTION 
Eminent scientist exhibited several 
fine specimens. Wealthy merchant 
offered fabulous sum for entire lot 



496 



Globe Gothic Condensed 



Characters in Complete Font 

ABC.DEFGHIJ 
KLMNOPQRS 
TUVWXYZ&$ 
1234567890 
abcdefghijk 
Imnopqrstu 
vwxyz.,-':^!? 



14 Point 



18 A 37 a 



5 A 10 a 



REFINED METHODS 
Celebrated detective 
makes investigation 

12 Point 22 A 45 a 

DANGEROUS POSTURE 
Noted physical culturist 
delivers interesting talk 

10 Point 24 A 48 a 

PROCURED FINE PICTURE 
Clever connoisseur bought 
famous painting for home 



8 Point 28 A 58 a 

MERCHANTS ORGANIZING CLUB 
Several progressive retail dealers 
have inaugurated a campaign for 
creating a much better local trade 



6 Point 30 A 63 a 

HIGH OfNCIALS COMPLIMENTED MEN 
Department managers received liberal 
praise togetherwith substantial bonus 
in recognition of long, faithful service 



NICOTINE 
Refulgent 



) Point 



7A 13a 



EXPOSITOR 
Disentangle 



24 Point 



9A 17a 



RESTRAINING 
Husky Doctors 



18 Point 



14A 27a 



CHANGES BLOCK 
Proved proficient 
transport adviser 



120 Point 



3A 4a 



Hut 



96 Point 



4A 6a 



Bold 



72 Point 



4A 6a 



Depth 



60 Point 



4A 7£ 



Subject 



48 Point 



5A 8a 



High Bail 



42 Point 



5A 9a 



RESIGNED 
Men Exiled 



497 



120 Point 



3 A 4a 36 Point 




Globe Gothic Extra Condensed 

36 Point 6 A 10 a 

TELEPHONIC 
Mail Service 



96 Point 



3A 4a 



Depth 



72 Point 



Herbert 



4A 6a 



Category 



48 Point 



Lone Desert 



42 Point 



7 A 11a 



NICE CLIMATE 
fishing Boats 



) Point 



7 A 14 a 



AUTOMOBILES 
Beautiful road 
through valley 



24 Point 



10 A 19 a 



ENTERTAINMENTS 
Gorgeous scenery 
drawn artistically 



18 Point 



AMERICAN STEAMERS 
Boats sailing through 
terrible autumn gales 



14 Point 20 A 40 a 

ELEVATED TRAINS COLLIDED 
Safety device avoids many 
accidents, saving thousands 
of lives yearly in the cities 



12 Point 24 A 49 a 

MERCHANDISING DEPARTMENT 
Superintendent desires closest 
investigations regarding every 
employee about general ability 



10 Point 26 A 52 a 

AMERICAN THEATRICAL SENSATIONS 
Considerable interest now provoked 
regarding the great tragedians who 
delight enthusiastic audiences daily 



8 Point 34 A 68 a 

ELABORATES MOTION PICTURES ENTERPRISE 
Producers expend fabulous fortunes making 
wonderful scenic effects. Modern accessories 
enhance dramas almost to point of perfection 



6 Point 38 A 75 a 

CONDUCTING SUCCESSFUL ADVERTISING CAMPAIGNS 
Advertising weaknesses originate through neglect of 
primary art principles. Successful printers enforcing 
attention to carefully supervised and executed details 



Characters in Complete Eont 

A B C D E f G H I J K L M 
N P Q R S T U V W X Y Z 
& $ 1 2 3 4 5 6 7 8 9 
abcdefghijklmnopq 
r s t ii v w x y z . , - ' : ; ! ? 



498 



Globe Gothic Extended 



14 Point 8 A 18 a 30 Point 

BINDERS 
Improved 
avocation PffinO 



4 A 6a 72 Point 



12 Point 10 A 20 a 

DOMESTIC 
Novel styles 
are popular 

10 Point 12 A 24 a 

GOVERNING 
Maine justice 
instructs jury 

8 Point 14 A 28 a 

HISTRIOINICISM 
Brilliant juvenile 
actor performed 

6 Point 15 A 30 a 

MOTION PICTURES 
Idaho film company 
secured new stories 



music 



24 Point 



MINOR 
Liquids 
bought 



18 Point 



7 A 12 a 



RECORD 
Inscribes 
biograph 



Characters in Complete Font 


A 


B C D E F 


G 


M 


1 J K L M N 


O 


P 


Q R S T U 


V 


W 


X Y Z & $ 1 


2 


3 


4 5 6 7 8 9 


O 


a 


b c d e f g 


h 


• 

« J 


i k I m n o p 


q 


r 


s t u v w x y 

• 9 " • » • • 


7 



3A 4a 



Kit 



60 Point 



SIR 
Hid 



48 Point 




Nest 



42 Poinl- 



3A 4a 



MOB 
Dyed 



36 Point 



BURIN 
Sprite 



499 



Boston Breton Condensed 



144 Point 



A 4a 




48 Point 



4 A 7 a 18 Point 



10 A 23 a 



Height 



NOURISHING 
Gave Banquet 



14 Point 



14A 34a 



42 Point 



5A 8a 



Dolphin 



MECHANICIANS 
Unique Invention 



19A 39a 



36 Point 



5A 8a 



120 Point 



3A 4s 




Mystical 



EXPERT DIRECTOR 
Novel Methods Used 



10 Point 



22 A 46 a 



30 Point 



6A 10a 



Using Raft 



RAISE FINEST STOCK 
Gave Magnificent Prize 



8 Point 



24 A 54 a 



8 A 15 a 



BIOGRAPHICAL ANECDOTES 

Humorous incidents described 
by proficient historical writer 



96 Point 



3A 4a 



url 



DECIPHERS 

Quaint Mask 



6 Point 



28 A 60 a 



MUTUAL WELFARE CONSIDERED 
Local business men formulate plans 
for definite improvement of section 



72 Point 



JA 4a 



Biped 



60 Point 



4A 5a 



Month 



Characters in Complete Font 

ABCDEFGHI 
JKLMNOPQR 
STUVWXYZ& 
$123456789 
a b c d e f g h i j 
klmnopqrstu 



vwxyz. ,-':;!? 



500 



Boston Breton Extra Condensed 



12 Point 



24 Point 



11 A 23 a 72 Point 



COUNTRY LANDSCAPE 

Many outdoor pleasures 
benefited folks seeking 
relief from summer heat 



10 Point 27 A 54 a 

REMARKABLE DRAWING 
Antique collector recently 
discovered rare sketches 
while going through field 

8 Point 36 A 70 a 

HANDSOME RESIDENCE OPENED 

Beautiful apartment with modern 
improvements declared faultless 
by leading southwestern builder 



6 Point 35 A 70 a 

PUBLISHER CONGRATULATED EDITOR 
Instructive publications and editorials 
conscientiously edited in accordance 
with the views of eminent orthoepist 



REMONSTRANCE 
Banker entertains 
prominent painter 



18 Point 



15A 31a 



MACHINE DESIGNED 
Several distinguished 
interested mechanics 



20A 42a 



ENTHUSIASTIC SOLDIER 
Children listen attentively 
while professor described 
many thrilling adventures 



Characters in Complete Font 

A B C D E F G H I J 

K L M N P Q R S 

T U V W X Y Z & $ 

12 3 4 5 5 7 8 9 

abcdefghijk 

lmnopqrstuv 

w x y z .,-':;! ? 



3A 5a 



Neighbor 



60 Point 



4A 6a 



Right Style 



48 Point 



6 A 10 a 



DETHRONED 

Honest Guide 



42 Point 



6 A 12 a 



BURDENSOME 

Explored North 



36 Point 



7A 14a 



HEARD ORATOR 

Marvelous Beach 



) Point 



10A 19a 



BURNED RECORDS 

Distinguished Guest 



501 



Boston Breton 



72 Point 



Nut 



) Point 



Sigh 



48 Point 



4A 5a 



DENE 

Hotel 



42 Point 



BUSH 

Enfold 



5 Point 



4A 7a 



HINGE 

Mortify 



30 Point 



4A 8a 



REGAIN 
Dispatch 



5 A 10 a 



12 Point 



14 A 28 a 



ROUND 
Capable 
Knights 



18 Point 



8A 15a 



EMPRISE 
Horsemen 
raced mile 

14 Point 10 A 20 a 

INVESTORS 

Several men 
will promote 
copper stock 



RESOURCE 

Noted artist 
selected the 
new singers 

10 Point 14 A 30 a 

SPRINGTIME 
Boy wistfully 
looking to the 
meadowlands 

8 Point 17 A 34 a 

BRIGHT HELPER 
Interesting drives 
through highway- 
pleased merchant 

6 Point 18 A 38 a 

SPLENDID READER 
Dramatic articulation 
wins encomium from 
enthusiastic listeners 





Characters in Complete Font 


A 


BCD 


E F 


G 


H 


I J K 


L M 


N 


O 


P Q R 


S T 


U 


V 


W X Y Z & 


$ 


1234567890 


a 


b c d e 


f g h 


i 


j k 1 m n 


o p q 


r 


s 


t u v w x y 


z 




■ » ■ 


■ T O 

9 ■ ■ 







502 



Foster Series 




84 Point carried in stock only at Foundry 



12 Point 16 A 30 a 30 Point 

MERCHANDISE 
Great stock being 
steadily imported 
will delight buyer 



5A 9a 



NOISE 

Lighten 



10 Point 18 A 37 a 

HOUSE BUILDING 

Rich dwellings show 
colonial architecture 
with graceful dignity 



24 Point 



HUMAN 
Ordinary 



8 Point 22 A 44 a 18 Point 

ADMIRABLE SERVICE 
Conveniently situated and 
recently constructed hotel 
makes satisfying home for 
folks seeking real comfort 



J A 18 a 



UNEARTH 
Nice Spring 



6 Point 24 A 46 a 

WONDERFUL INVESTMENT 
Owning your home brings much 
peace and restfulness, enables 
one to cultivate friendships that 
last, and is generally profitable 



14 Point 13 A 25 a 

PROVIDENT 

Intelligent men 
render service 

503 



72 Point 



3 A 4 a 



Half 



60 Point 



SUN 

Digit 



48 Point 



RIME 
Maple 



42 Point 



3 A 6 a 



HIRES 
English 



36 Point 



4A 7a 



NOTICE 
Subjects 



Roy croft Series 



120 Point 



3A 3a 



Set 



96 Point 



JA 3a 



Bud 



72 Point 



3A 4a 



Nigh 



) Point 



3A 4a 



Dejed 



48 Point 



JA 6a 



Expend 



42 Point 



4A 7a 



REIGNS 
Multiply 



i Point 



4A 7a 



18 Point 



9 A 16 a 



DEIGN 
Sleight 



RESPOND 
Boy scouts 
travel west 



12 Point 



15 A 28 a 



30 Point 



BOUGH 

Mischief 



REPRIMANDED 
Leader displeased 
relates grievance 



10 Point 



16A 30a 



24 Point 



6A 10a 



SECURES GUIDE 
Mining prospector 
approved methods 



SOLDIER 
Heptagon 



8 Point 



18 A 40 a 



HONORS MERCHANT 
Distinguished gathering 
sought political statistics 



Characters in Complete Font 

ABCDEFGHIJ 
KLMMNOPQRR. 
STUVWXYZ(& 
$1234 567890 

aabcdef ghhi 
jklmmnnopq 

rsttuuvwxyz 

fifllhertflhlifllt 
. ♦ • • t ? 

• 9 • * • • 

Character &. made only for 8, 10, 12, 18 and 24 Point sizes 

504 



Clearface Gothic 



12 Point 19 A 37 a 

SUBURB GROWING 
Quick development 
of beautiful section 
surprised residents 

10 Point 22 A 43 a 

DELIGHTFUL STUDIO 
Local contracting firm 
erected fine structure 
for progressive artists 

8 Point 25 A 48 a 

REGISTERED TRADE MARK 
Prudent lawyers generously 
rewarded by grateful clients 
for securing useful decision 



6 Point 26 A 52 a 

INDORSED MEMBERSHIP DRIVE 
Energetic president of reputable 
athletic club gave honest opinion 
of method and praised fine work 



24 Point 



3 A 15 a 



REMARKED 
Doctor gave 
his approval 



18 Point 



12 A 22 a 



MOVE BRIDGE 
Engineer made 
fine reputation 



14 Point 



15 A 32 a 



HISTORIC SCENES 
Daring soldier told 
numerous exciting 
stories to audience 



Characters in Complete Font 

ABCDEFGH 
I J K L M N P 
QRSTUVWX 
Y Z & $ 1 2 3 
4 5 6 7 8 9 
abcdefghi 
j k I m n o p q 
rstuvwxyz 



• • 



f ? 



72 Point 



3A 4a 



Bush 



60 Point 



4A 6a 



Drake 



48 Point 



5A 8a 



HORNS 

Ejected 



42 Point 



5A 9a 



SKETCH 
Ringbolt 



36 Point 



5 A 10 a 



MOLDING 
Deciphers 



30 Point 



6A 12a 



BIG FIGURE 
Notices Dial 



505 



Bold Antique 



3 A 4a 30 Point 



Hat 



NOISE 

Repaid 



24 Point 



^^v.* DESIGN 



Mile 



48 Point 



INKS 

Bight 



42 Point 



4A 5a 



REND 

Gothic 

36 Point 4 A 6 a 

DRINK 

Syringe 



18 Point 



8 A 15 a 



HEROISM 

Sideboards 

14 Point 11 A 23 a 

MECHANICS 

Gesticulation 



12 Point 13 A 26 a 

ENHANCED 

Hunters find 
clear picture 

10 Point 14 A 26 a 

PURCHASER 

Consider their 
yearly income 

8 Point 17 A 35 a 

ORDERS HOUSE 

Modern bungalow 
gives owner many 
pleasant thoughts 



6 Point 



17 A 35 a 



BARREN COUNTRY 

Progressive business 
men investigate plan 
of eminent engineers 
for irrigating barren 
southeast territories 





Characters in Complete Font 




A 


B 


C 


D 


E 


F 


G 


H 


I 


J 


K 


L 


M 


N 


O 


P 


Q 


R 


S 


T 


U 


V 


W 


X 


Y 


z 


& 


$ 


1234567890 


a 


b 


c d 


e 


f 


8 h 


• 

l 


• 

J 


k 1 


m 


n 


o 


p q 


r 


s 


t u 


V w X 


7 


z flf n 


fl 


ffi 


ffl . 


9 " 


m 9 


• • » 

• 9 • 


• 



506 



Bold Antique Condensed 



. 12 Point 16 A 32 a 

HECTOGRAPH 

Inventors raise 
enough capital 

10 Point 18 A 36 a 

GUARD SAILING 

Prodigy receives 
handsome watch 

8 Point 20 A 42 a 

BUILDERS PLEASED 

Iron contractors hear 
interstate reportorial 
staff submit statistics 



6 Point 22 A 46 a 

CHERISHED MEMORIES 
Several former townsmen 
pass holidays recollecting 
the childhood pranks and 
rambling over mountains 
to familiar swimming hole 



) Point 



5 A 10 a 



BINDER 

Equality 



24 Point 



6A 12a 



MEMOIRS 

Defendant 



18 Point 



10 A 18 a 



RESONANCE 

Night Echoes 

14 Point 14 A 29 a 

SOUGHT HOME 
Heroes Rejoiced 



Characters in Complete Font 




A B C D E F 


G 


H I J K L M 


N 


P Q R S T 


U 


V W X Y Z & 


$ 


123456789 





abcdefgh 


• 

1 


j k 1 m n o p 


4 


rstuvwxy 


z 


• * • > • • 





72 Point 



Malt 



60 Point 



3A 5a 



RAID 

Night 



48 Point 



4A 6s 



HINGE 

Sexton 



42 Point 



4A 8a 



DREAM 

Budgets 



36 Point 



5A 9a 



ENAMOR 

Indicated 



507 



Miehle Extra Condensed 



120 Point 




4A 6a 




60 Point 



4A 6a 




Characters in Complete Font 

ABCDEFGHIJKLM 

NOPQRSTUVWXYZ 

U 1 2 3 4 5 6 7 8 9 

abGderghijklm 

nopqrstuvwxyz 

mHIDIII. .-'::!? 



42 Point 




36 Point 



6 A 11a 



Strong Feeling 



30 Point 



E 



24 Point 



11A 21a 



14 Point 



22 A 43 a 



HUMOROUS DEFINITION 
Clever performer scores 
big success with playlet 



26 A 52 a 



RESPONSIBLE AUTHORITIES 
Municipality begins work on 
park boulevard for motorists 



10 Point 



26 A 53 a 



FIRST ADVERTISING MAGAZINE 
Retired journalist starts bright 
publication to increase interest 
in newer ideas of salesmanship 



8 Point 33 A 63 a 

BUSINESS ORGANIZATION EXPANDED 
Large importing firm reports steadily 
increasing volume of business. Quite 
a few unfilled orders are still on hand 



48 Point 



5A 10a 



Heroic Guards 



18 Point 



BENEVOLENT CHARACTER 

Melodious Operas Revived 



508 



6 Point 



34A 68a 



HEROIC OFFICER SECURING PROMOTION 
Courageous youth honored for remarkable 
example of bravery carried out under very 
difficult circumstances. Presented with a 
silver plaque in recognition of his exploit 



MIEHLE EXTRA CONDENSED TITLE 



CHARACTERS IN COMPLETE FONT 

ABCDEFGHIJ 

K L M N P Q I S 

TDVWXT'Z&S 

12 3 4 5 6 7 8 9 



• • I ? 



• J 



J 



14 Point 



I A 36 Point 



MANSION FURNISHED 
BROADENED STREETS 
PROBES DEPARTMENT 



12 Point 



INTERESTING BUILDINGS 
GRAND RECEPTION GIVEN 
NEWSPAPER ADVERTISER 
JUDGE PROCURED LEASE 



10 Point 40 A 

DISTINGUISHED GATHERING 
SEVERAL EXCITING STORIES 
DEMONSTRATOR APPROVED 
ERECTS MAGNIFICENT HOME 

8 Point 45 A 

CURIOUS ENTERPRISES THRIVED 
FOUND IMPORTANT DOCUMENTS 
PRAISED EXPERIENCED SCHOLAR 
REVIEWED CHARMING SPECIMEN 



6 Point 50 A 

YOUNGSTER RECEIVED SPECIAL MENTION 
HIGH SCHOOL GRADUATE STUDIED MUSIC 
PROMINENT CITIZENS DEMANDED RIGHTS 
BETTER RESULTS ACHIEVED BY FOREMAN 



10 A 







E 

RICH PURCHASED 



18 Point 



POPULAR IMPLEMENTS 

ENTERTAINING PEOPLE 
REMODEL STRUCTURES 



96 Point 



4A 



RINGS 



84 Point 



5A 




72 Point 




60 Point 



5A 




BROTHER 



48 Point 



7A 





509 



M1EHLE EXTRA CONDENSED TITLE 



THE WEATHER 

Today, probably fair with 
rising temperature 



RICHM 



VOL. XVI. No. 265 



RICHMOND, NE 




NEBRASKACHILDREN 
GIVEMUSICALTREAT 


LIVELY BEE CAUSES AUTO MISHAP 

A busy bee buzzed into a jitney bus 
recently and cost the owner thereof 
many dollars. The driver alleged he 
became confused and lost control of 
the wheel when the cute little insect 
approached him and the bus crashed 
into a telephone pole. Several of the 
passengers were injured, one of them 
severely. This woman was awarded 
$3000 damages by a jury, yesterday. 


FAMED W 
ENCOUR 


BIG CROWD ATTENDS BAND CONCERT 
AND PARK COMMUNITY SINGING 

SCHOOLS OBSERVE NATIONAL MUSIC WEEK 


■*■ 1 v w w 1 1 

WASHI 

BRITISH STATESM 


The glad chiming of church bells and 
school children's voices uplifted in song 
ushered in Music Week, and every day 
there will be a series of lectures, recitals 
and concerts, professional and amateur, 
in which not only musicians and musical 
clubs will take part, but colleges, clubs, 


MAY DINE IN LONDON 

AND SLEEP IN PARIS 


ADMINISTRATION MAKE 
PROPER PREPARATI 

The Premier's sp 
he reviewed the G 


lodges, moving picture theatres, schools 
and welf arebodies such as the Salvation 
Army and Y. M. C. A., as well. 

Several thousand children and adults 
gathered near the band stand in Garfield 
Park yesterday afternoon and sang the 
fine old hymns and patriotic songs with 
much vim. The Municipal Band played 
the accompaniments and Secretary Jay 
Henry Sexton of the Central Y.M.C.A. 

Continued on Page Two 


5TAREIGHT AIR SERVICE PROVING VERY POPULAR 

Special Cable from our London Correspondent 

The night flying route between Paris 
and London is now in daily operation and 
marks a further step in the progress of 
aviation. The service has been fittingly 
named the Starlight Air Route and uses 
the most powerful type of machine. It 
now becomes possible to dine in the best 
part of London and then get a midnight 
supper on the hill of Mantemortre in the 
cheery French capital before retiring. 


not changed in any 
the United States t 
situation in Russia 
minister's able add 
impressive vote of 
by the present Gov 
little disposition on 
the administration 
notice. In a nutshe 
review of what too 
his eloquent descri 
appalling condition 


RETURN OF PROSPERITY IS 


belief in the necess 
the powers to some 


PREDICTED BY CREDIT HEN 




DEPARTMENT STORE SALES REPOR 


PITY FOOLISH PESSIMISTS WHO ARE BEMOANING 


HARD TIMES AND DO NOTHING CONSTRUCTIVE 

Speaking last night at the Steel Club 
banquet, Willard M.Stanley said that in 
the iron and steel business the volume of 


Department store sales during the 
recorded. They show a considerable 
may be somewhat accounted for by t 
satisfactory showing when everythi 
men's and women's clothing were su 


past month were th 
advance over last ye 
he lateness of Easte 
ng is taken into cons 
bstantially manuf ac 



TEXT SET IN CENTURY EXPANDED 



510 



Miehle Extra Condensed 



nbnm 



SPtCIAl EXTRA 



EMBER 21 



Two Cents Within City Limits 
Three Cents Elsewhere 



TWO CENTS 



L 
IESSENATE 

diers' Guard of Honor 
Senator Brown 



ION COVERING COST 



crease Total Expenditure 
inance Committee 



e Tribune 

ber20 — Escorted by 
e recruited from the 
osts and veterans of 
ator Brown delivers 
ify the Senate Corn- 
will march from his 
on Monday, when it 
esent the bonus bill 
re the Senate, 
een for the bill to be 
rably tomorrow, but 
he veterans' organi- 
ded to postpone the 
resentation until all 
d on Page 5 



TIONS CUT 

N 



national Loans 



for a demonstration 
ected removal from 
d for many weeks so 
ntroversy and helps 
tries to get ahead of 




MUNICIPAL COUNCIL VOTES TO TABLE RESOLUTIONS SUBMITTED BY THE 
CITIZENS CALLING FOR RIGID INVESTIGATION OF OIL GRAFT CASE 



TO SEARCH FOR LOST TREASURE 

MILLIONS of dollars in gold will be 
recovered from the secret depths 
of the great South Sea if the elaborate 
plans of Captain Manuel Anicosta and 
his daring crew prove successful.They 
are all veteran deep-sea divers besides 
being expert seamen and adventurers. 



EIGHT HUGE BALLOONS 
CONTINUE IN BIG RACE 

Some Reported Drifting Over Lake Michigan 
Others Headed Straight for Texas 



SIX ARE FORCED TO DESCEND NEAR START 



One, After Reaching Southern Part of Ontario from 
Milwaukee, Is Driven Back to Indiana 



South Bend, September 20 — Fourteen 
huge balloons started from here Monday 
afternoon in a race to decide who shall be 
America's representative at the next big 
balloon race in Paris. Only eight of them 
are still aloft and at last reports they were 
headed in eight different directions. 

Captain Ronald Simons started out well 
and was being carried rapidly toward the 
southern part of Ontario, when the strong 

511 



Morgan Warns His Political Colleagues That 
Hasty Action Will Bring Trouble 



ALDERMAN COSTELLO REMAINS UNMOVED 



Indignant Citizens Plan Monster Meeting of Protest 
Against Arrogant Misuse of Authority 



The Municipal Council, by a vote of 21 
to 10, today tabled the citizens' resolution 
calling for a rigid investigation of the oil 
graft case. The excuse given was that the 
evidence thus far submitted was entirely 
too slim to warrant any further action on 
their part. Mayor Morgan made an effort 
during the morning session to break the 
ranks of the majority, but to no avail. His 
powerful deep-toned voice could be heard 
distinctly in every nook and corner of the 
big densely crowded council chamber. He 
pleaded with them and warned them that 
their records would have to stand a close 
inspection by the voters at the next great 
city election. But the wonderful influence 
of this great man could not stir Alderman 
Costello, municipal leader, or his political 
henchmen from their position. So great is 
the political power wielded by Alderman 
Costello that his every word is law. 

Next Thursday evening Mayor Morgan 
has promised to address a meeting of the 
new Citizens' Party, formed to oppose the 
old Municipal Party now in power. Mayor 
Morgan and many prominent men at one 
time members of the old party have been 
loudly praised for the courageous manner 



TEXTSETIN C E NTU RY OLDSTYLE 



Latin Condensed No. 550 



72 Point 



Hydrate 



60 Point 



4A 6a 



Relighted 



48 Point 



5A 9a 




36 Point 



5A 9a 



Bright Method 



7 A 11 a 



Delightful Shade 



24 Point 



9 A 18 a 



HONORS BOY SCODT 
Charitable Institution 

18 Point 15 A 31a 

SPLENDID ACHIEVEMENTS 
Educated Reporters Promoted 

12 Point 21 A 42 a 

SCENERY CHARMS MANY TOURISTS 
Mountainous Country Inspired Artist 

10 Point 23 A 46 a 

DISTINGUISHED INVENTORS RECEIYED 
Builders Gathered During Demonstration 



Characters in Complete Font 

ABCDEFGHIJKL 
MNOPQRSTUVWX 
Y Z & $ 1 2 3 4 5 6 78 9 
abcdefghijklmnopq 
rstuvwxyz. ,-':;!? 



Latin Antique No. 520 



24 Point 



Reliable Sleuth 



18 Point 



8 A 18 a 



Noble Child Arrived 

14 Point 13 A 27 a 

INSTRUCTED STUDENT 
Society Gentlemen Helped 

12 Point 13 A 29 a 10 Point 14 A 29 a 

BECOMING RESTORING 

Multiplicand Stylish Hotel 



8 Point 15 A 32 a 6 Point 16 A 37 a 

DISTRIBUTED KINDERGARTENS 

Helpful Scholar 



Beautiful Children 



5-on-6 and 30 Point carried in stock only at Foundry 



Characters in Complete Font 

ABCDEFGHIJKLMN 
OPQRSTUVWXYZ 
&$1234567890 
abcdefgh ijklmnopq 
rstuvwxyz.,- : ; ! ? 



512 



Antique No. 525 











Characters in Complete Font 






ABCDEFGHIJ 






KLMNOPQRS 






TUVWXYZ&$ 






1234567890 






abcdefghijk 






lmnopqrstuv 






wxyzffnnffifn 






-'••19 

3 > 











36 Point 



3A 6a 



5Mi, 7, 9 and 42 Point carried in stock only at Foundry 















Antique No. 524 

12 Point 14 A 29 a 

RETIRED TEACHER 

Given Happy Surprise 

10 Point 16 A 35 a 

INDUSTRIES PROGRESS 

Dealers Indorse Movement 

8 Point 18 A 38 a 

PLEASING DESIGNS SHOWN 

Sculptor Publicly Complimented 

6 Point 20 A 44 a 
PURCHASED NORTHERN HOMES 
Officials Acquired Beautiful Residence 






Characters in Complete Font 
ABCDEFGHIJKLM 
NOPQRSTUVWXYZ 
&$1234567890 
abcdefghij klmnop 
qrstuvwxyz. ,-':;!? 

5-on-6, 18, 20 and 24 Point carried in stock 
only at Foundry 















BIRDS 
Epistle 



30 Point 



4A 8a 



SINGER 

Republic 



24 Point 



6 A 12 a 



KINGDOMS 
Native Child 



18 Point 



3A 17a 



HEMISPHERE 
Mighty Scholar 

12 Point 14 A 30 a 

SECURED CHARTER 
Many organized miners 
travelled to convention 

10 Point 16 A 35 a 

PICTURESQUE SCENERY 
Beautifully metamorphosed 
countryside attracts tourist 



8 Point 18 A 38 a 

HONORS ACCORDED SINGER 
Distinguished gathering- pleased 
by foreign vocalist seeking" fame 



6 Point 20 A 40 a 

PROFESSOR STUDIED CONDITIONS 
Several international problems solved 
by many prominent college instructors 
concerning- political economies abroad 



513 



Cushing Antique 



36 Point 



REGIME 
Objection 



30 Point 



5 A 10 a 



ENDURES 
Superiority 



7 A 13 a 



IMPORTING 
Country Maid 



18 Point 



10 A 20 a 



NOTED RIDERS 
Grand Exhibition 



14 Point 



14 A 28 a 



REQUIRE SERVICE 
Demand Better Light 

12 Point 16 A 32 a 

INFORMED REPORTER 
Sinister Methods Exposed 

10 Point 18 A 38 a 

PROTECTED DEPOSITORS 
Dependable Banking System 

8 Point 22 A 44 a 

BUSINESS CONDITIONS IMPROVE 
Unusually Large Dividends Expected 



6 Point 24 A 48 a 

WONDERFUL STEAMBOAT EXCURSION 
Children Enj oyed Delightful Ocean Breezes 







Characters in Complete Font 




A 


B 


C D E F G H I 


J 


K 


L 


M N P Q R 


s 


T 


U 


V W X Y Z & 


$ 


1 


2 


3 4 5 6 7 8 9 





a 


b 


cdefghij 


k 


1 


m 


nopqrstu 


V 


w 


X 


y z ff fi fl ffi 

J 9 


ffl 



42, 48, 60 and 72 Point carried in stock only at Foundry 



$$$$$$$$$ 

»Sj<" »*■ -y **" «s** *^ *^ ■vl" »X- 







Inspiration 

.Beethoven sought his inspiration in 
the woods; Whistler in the mystic dark- 
ness of night; Whitman absorbed from 
the poor the ideas that made him great 



To such men— the musician, 
the painter, the poet— do we 
look for inspiration to guide 
us toward success. The poet 
may go to the stars for aid, 
or the sales manager to his 
advertiser, the thing which 
they seek is the same— ideas 
which will induce the world 



to look favorably upon their 
products. As the success of 
a poem often depends on its 
power to inspire the people 
who read it, just so does the 
success of some commercial 
products depend upon their 
power to inspire those who 
can be expected to buy them 



Burd Printing House 

HARRISON, MICHIGAN 



AMERICAN BORDER ORPHIC SPOT 



514 



Post Monoton 








Characters in Complete Font 






A 


B 


c 


D E 


F G H 


I 


J 


K 


L 


M 


N 


O P Q 


R 


s 


T 


U 


V 


W 


X Y Z 


•XL 


$ 


1 


2 


3 


4 5 


6 7 8 


9 


o 


a 


b 


c 


d e 


f g h i 


J 


r\ 


1 


m 


n 


o p 


q r s t 


u 


V 


w 


X 


y 


z 


• - ' : i 




? 




The following Special Characters 
are put up with all fonts from 5 to 14 Point inclusive. They ar 
separate fonts from 18 to 36 Point inclusive 


e sold ir 








To/?e 


q/" s. r\ 


m n o u E ) 







Ionic No. 522 



18 Point 



9 A 16 a 



HARMONIZING 

Reported Method 

12 Point 14 A 28 a 

MODERN COMEDIANS 
Display Rare Judgment 

10 Point 16 A 34 a 

BRINGS CHILDREN HOME 

Noted Explorer Brought Zebra 

8 Point 18 A 39 a 

HELPED STUDIOUS COMPOSITOR 

Editor Developing Educational System 

6 Point 18 A 42 a 

SERMON INTERESTED CHURCHMEN 
Unfortunate Incident Spoiling- Big- Carnival 

5 Point carried in stock only at Foundry 



Characters in Complete Pont 
ABCDEFGHIJKLM 
NOPQRSTUVWX 
YZ&$123456789 

abcdefghijklmnop 
q rstuvwxyzfffiflffiffl 



Magnet 



4A 7a 



Hepatica 



24 Point 



5A 9a 



SPENDING 
Reportorial 

18 Point 7 A 15 a 

nightmare: 

Garden Swing 

14 Point 9 A 19 a 

PRIZED METHOD 
Establishing' Sales 

12 Point 11 A 25 a 

BRIGHT MERCHANT 
Demonstrated Chairs 

10 Point 12 A 25 a 

LADIES RECOGNIZED 
Organizations Grateful 

8 Point 12 A 29 a 

CHOIR SINGERS RETIRING 

Appreciative vestrymen pay 
old artists substantial reward 

6 Point 12 A 29 a 

QUAINT MONMOUTH BEACH 
Enthusiastic eastern vacationist 
praised complete arrangements 



5-on-6 Point 14 A 32 a 

EXHIBITED SUPERIOR METHODS 
Conscientious printer demonstrated 
wonderful results obtained recently 



515 



VICTORIA ITALIC 



24 Point No. 552 



6A 



MIXER 
BRACE 



24 Point No. 553 



STRONG 
CHECKS 



18 Point No. 552 



KINDRED 
REMINDS 



12 Point No. 551 



12 A 



ENCLOSURE 
SURVEYING 

12 Point No. 552 16 A 

DISTRIBUTION 
GREAT PRIZES 

12 Point No. 553 19 A 

CONTINUED RUSH 
WORK COMRLETED 

12 Point No. 554 24 A 

BEAUTIFUL BUILDING 
ANTIQUE FURNITURE 

6 Point No. 551 20 A 

STOCKHOLDERS DELIGHTED 
PROMINENT CORPORATION 



6 Point No. 552 22 A 

ENJOYS MIDNIGHT SERENADE 
VENETIAN LANTERN GLOWING 



6 Point No. 553 



29 A 



CONVENTION REPORTED PROGRESS 
FOREIGN DELEGATIONS PONDERING 



6 Point No. 554 30 A 

REPRODUCING IMPORTANT MANUSCRIPT 
COLLEGE REWARDS INGENIOUS PENMAN 
INTERNATIONAL MECHANIC CONVINCED 











CHARACTERS IN COMPLETE FONT 






ABCDEFGHI 






JKLMNORQR 






S T U V W X Y Z & 






$1234567890 






.,-':; J ? 











Laiv Italic No. 520 

14 Point 13 A 26 a 

BANKER DECEIVED 
Relates Financial Crisis 

12 Point 16 A 32 a 

SENSATIONAL DANCER 
Instructors Approved Steps 

10 Point 17 A 40 a 

MERCHANDISE RECOVERED 
Importing Wholesalers Delighted 

8 Point 20 A 40 a 

REMARKABLE PHOTOGRAPHS SHOWN 
Hundreds Attended Despite Snowstorms 



Characters in Complete Font 

ABCDEFGHIJKLM 
NOPQRSTTJVWXrz 

Sr $1234567890 
a b c d e f g h i j h I m n o p 
q r s t u v iv x y z ff fi fl ffi ffl, 

_ > • > / 9 



516 



Classified Advertising Faces 



FREE —The Book of Complete Information About Pianos— This 

remarkable book, bound in cloth, contains 256 pages, including 24 
handsome full-pag-e color plates of pianos and players, shown so 
lifelike that you can almost picture the actual instruments before 
you. Period and art designs in fine mahogany, walnut and oak. It 
describes and illustrates every detail of construction, design and 
material, enabling you to judge values before you buy. A leading 
railroad president says, everyone should have this book. Write today 
for your copy of this valuable and interesting book of piano facts. 
CHRISTOPHER G. HENDERSON, P. O. Box 28, Silverton, N. Y. 



4 Ft. Franklin Gothic 20 A 48 a 

EVERY PROGRESSIVE EXECUTIVE SHOULD ADVERTISE IN HIS TRADE PAPER 
Advertising Display Must Be Carefully Prepared If It Would Command Attention 



4 Pt. Century Expanded 



21 A 42 a 4 Pt. Century Expanded Italic 22 A 44 a 



MODERN PRINTER BOUGHT HOUSES 
Efficient Mechanic Builds Strong Chateau 



SHREWD COMPOSITOR HONORED 
Began Career Delivering Country Paper 



LUMINOUS PAINT— Make Your Watches, Clocks, Keyholes, 
Etc., Visible by Night— The latest discovery in the scientific 
world. Hitherto practically unobtainable except at prices 
beyond reason, we have at last succeeded in producing this 
remarkable Luminous Paint, which applied to the surface 
of any article emits rays of clear white light, rendering it 
perfectly visible in the dark. The darker the night, the more 
brilliantly it shines. Quite simple to use. Anyone— You can 
do it. Send for it today. Price 25c. Larger sizes, 50c and $1. 
BYRON M. CARLSON & CO., 29 Belleville Street, Chicago 



5 Pt. Clearface Bold 23 A 47 a 

NEW IDEAS ARE MORE PRECIOUS THAN THE COSTLIEST DIAMONDS 
Space Buyers Demand Distinctive Typography Without Sacrifice Of Readability 



5 Pt. Century Expanded 23 A 45 a 

HONEST CRAFTSMEN RETURN 
Bought Magnificent Seashore Hotel 



5 Pt. Century Expanded Italic 22 A 44 a 

REPORTER DISCOVERS CLUE 

Circumstantial Evidence Reviewed 



EARN AT LEAST $50 A WEEK AS A NURSE 

Learn nursing in spare time at home through the famous Bailey 
system. Hundreds of 'our successful graduates are enjoying good 
weekly salaries in this congenial and highly respected profession. 
When Nearly Every Student Earns Money While Learning' there 
is no further excuse for your slaving away in some dingy office at 
less than half the salary of a trained nurse. The lesson sheets and 
books are written so that anyone may understand them. It will 
pay you to send for our booklet describing the easy payment plan 
BAILEY SCHOOL OF NURSING, Box 21.*»orth City 



5 Ft. Boldface No. 520 16 A 36 a 

MORTGAGED NEW HOUSE 
Son Demands Certified Check 



5 Pt. Roman No. 524 22 A 44 a 

RETURNS FROM DANGEROUS SECTOR 
Shrewd Correspondent Given Reception 



5 Ft. Condensed Title No. 523 24 A 48 a 

HIRING COMPETENT MECHANICIANS 

International Race Begins Next Month 



5 Pt. Italic No. 524 22 A 44 a 

BE A E CA TIGHT NEAR JUNCTION 

Delightful Excursion Around Islands 



MAKE MONEY RAISING BELGIAN HARES ! 
This interesting book tells all about how to select, breed and 
manage Belgian Hares for profit. In fact, every known detail of 
this remunerative occupation is explained. Price $1 postpaid. 
Look Over Our List of Practical and Instructive Handbooks 



The Practical Gardener. . $1.30 
Electricity and Power. . . 1.40 
Scientific Cattle Raising. 1.65 
Experimental Physics. 



to Raise Chickens. . $1.25 
Complete Radio Guide.. 1.35 
Machinist's HandyBook. 1.40 
Hunting and Trapping. . . 1.65 



DENMAN PUBLISHING CO., 14 Hoyt St., Dallas 



5 Pt. Ionic No. 522 17 A 40 a 

DESIGN OUTLINE BORDER 
Bus Owner Started Homeward 



5 Point Caslon Lightface 



5 Pt. Antique No. 526 22 A 42 a 

UNIVERSITY CREW BANQUETED 
Continental Trip Delayed President 



SEAMEN EMBARKING FOR SOUTHERN SHORE TOMORROW MORNING 
Expect Many Big Storms But Determination To Reach Goal Remains Unshaken 



HERE IT IS ! The Vibrator Problem Solved. You know that 
vibration means new life, health and beauty. You know it is also 
Nature's way to banish pain and to give you new energy and vitality. 
You may know all of this, but do you know that the big- problem 
of science has been to devise a hand vibrator that would be satis- 
factory in every way ? That problem has vanished. We have solved 
it. This wonderful New Electric Pulsator is Guaranteed to effect all 
the benefits made possible by this method of treatment. The first 
trial demonstrates that it is not an experiment but a proven success. 
Hundreds of doctors and trained nurses use it in daily practice to 
inject new strength into worn-out and tired persons. It is a won- 
derful instrument. The Electric Pulsator requires no connection with 
electric wires, it furnishes its own power. It is simple, compact, 
effective and cannot get out of order. Send for our dig catalog-ice. 
GORDON ELECTRIC CO., 2406 Hanson Street, Chicago 



5 Pt. Gothic No. 578 21 A 88 a 

EXTRAORDINARY MECHANICS PRODUCED SATISFACTORY RESULTS 
Prominent Manufacturer Complimented Inventor of Elaborate Contrivance 



5 Pt. Condensed Gothic No. 10 



28 A 55 a 



DISTINGUISHED CONNOISSEUR PROCURED REMARKABLE REPRODUCTION OF FAMOUS PAINTING 
Beautiful Masterpiece of Celebrated Landscape Artist Recently Discovered Creates Much Interest 



5 Pt. Oldstyle No. 523 



22 A 44 a 



MYSTERIOUS MEN QUESTIONED 

Novel Contrivances Receiving Approval 



5 Pt. Oldstyle Italic No. 523 22 A 44 a 

INITIATE HUMOROUS MEMBER 
Recent Developments Impart Courage 



BECOME AN ARTIST! Simple Rules of Drawing Very 
Easily Learned at Home— If you have ever wished to be 
an artist here is the big opportunity that you have been 
waiting for. We have brought the principles of drawing 
right down to fundamentals. Through our wonderfully 
simple Home Study Course in Art countless men and 
women have become high-salaried artists. And you can 
too. A few hotirs a week of your leisure time is all that is 
required. All superfluoiis technique with false theory of 
other methods has been abolished. You enjoy studying 
—it is actually fascinating! In a short time you should 
be drawing pictures you can sell. Many of our students 
have gotten as high as $75 for a drawing before they had 
finished the course. Get into this field of opportunities. 
DICKSON ART SCHOOL, Carr Building, Dayton, Ohio 



5 Pt. Franklin Gothic 22 A 46 a 

EDUCATIONAL DIRECTORS ENDORSED NEW TRAINING METHODS 
Clever Superintendent Inaugurated Highly Productive Study System 

5 Pt. Franklin Gothic Italic 19 A 38 a 

JUVENILE AUDIENCE REQUESTING ACROBATIC PERFORMANCE 
Most Interesting Program Being Arranged To Amuse Little Children 



5 Pt. Roman No. 527 20 A 40 a 

MAGNIFICENT STRUCTURES 

Several New Buildings Completed 



5 Pt. Italic No. 527 20 A 40 a 

ENCO UR AGING REPORT HEARD 
Real Estate Companies Made Profit 



REAL SALARIES FOR PRODUCTION MANAGERS 
Wonderful Opportunities For the Well-trained Man 

Industry is literally combing the country for men who know how to 
pick the most efficient workers for the job, how to train them, how to 
organize for production so that the work will proceed smoothly and 
swiftly to completion, Methods in the more progressive shops have 
been vastly improved within the last few years. The old-time rule- 
of- thumb foreman is no longer sure of his job. A science of modern 
foremanship has been developed, based on the proved experience 
of the most practical production men in the country. Great strides 
have been taken in the scientific selection of men and in the effec- 
tive cooperation of management and labor. A science of personnel 
management has been developed. Big concerns under Managers of 
Personnel are analyzing the fitness of individuals for particular or 
special tasks, supervising the training, organizing and conducting 
employee organizations, and in general seeing to it that a smooth- 
working system is in active operation. For full information write 
GARDNER INSTITUTE, Dept. 52-M, St. Paul, Mass. 



5 Pt. Century Oldstyle Bold 20 A 40 a 

DESIGNER WITH PRACTICAL IDEAS CAN BECOME EXECUTIVE 
Gradual Advancement Offered Compositor Desiring Better Situation 



5 Pt. Century Oldstyle Bold Italic 19 A 38 a 

HUNDREDS ATTENDING TECHNICAL SCHOOLS OF PRINTING 
Knowledge Brings Confidence And Satisfaction To Bright Students 



4}v Pt. Century Expanded 19 A 38 a 

REWARDED INDUSTRIOUS HELPERS 
Diligent Mechanics Securing Recognition 



4^ Pt. Century Expanded Italic 19 A 38 a 
EXECUTIVE BOARD GIVEN PRIZE 
Humorous Scholar Promptly Eliminated 



517 



American 
Type Founders Company 

is the largest manufacturer in the world of Type, 

Borders, Ornaments, Brass Rule, Brass Type, etc., 

as well as trie most important dealer in 



Job Type 
Body Type 
Borders, Ornaments 
Spaces and Quads 
Cast Cuts 
Cast Initials 
Brass Rule 
Brass Corners 
Brass Leads 
Brass Slug's 
Brass Galleys 



Galvanized Galleys 
Zinc Galleys 
Special Galleys 
Leads and Slugs 
Copper Thin Spaces 
Electric Welded 

Chases 
Bright Steel Chases 
Radio Iron Surfaces 
Steel Furniture 
Iron Furniture 



The above list comprises a few of the many 

products sold by this Company to printers throughout the 

world. The variety and extent of its manufactures 

is not equaled by any other type foundry 

and none can give better service 



G^^D 



AMERICAN TYPE THE BEST IN ANY CASE: 



SET IN POST MONOTONE 



518 




%\3v^\ry^\T/^\T/^ 



Popular 

YPEWRITER 
FACES 

with Examples 
of Imitation 
Typewriter 
Printing 




J7±mencan 
Type Founders 
Company 



£/^><$£^^^ 



This insert is printed on BLUE BISCAY WEDDING, plate finish 

Basis 21 Hx33 — 76 lbs. 

Made by the AMERICAN WRITING PAPER CO. 

Holyoke, Mass. 



American Type Founders Company 

Ui/pe founders 

Selling Houses are Located in Many 
Principal Cities 



Dear Sir: 

Practically every printing office is obliged to 
have in its composing room a variety of typewriter 
faces to meet the demand of its customers for circu- 
lars and typewriter letters. Many buyers of printing 
believe that for certain kinds of advertising, noth- 
ing can be more effective than the use of a type- 
writer face, whether printed through a ribbon to 
match a certain make of machine or printed directly 
from the type. 

To enable the printer to make a selection that 
will meet practically every demand made upon him, we 
show in this section of the catalogue a wide variety 
of typewriter faces made in appropriate sizes. Some 
of the faces have been made to match the types used 
on the modern typewriting machines, and, when printed 
through ribbon or similar material, closely imitate 
the original. 

The constantly increasing demand for typewriter 
letters and circulars, in both large and small quan- 
tities, leads us to believe that the printer will 
appreciate our effort to provide him with a variety 
of styles of typewriter faces that will meet his 
every requirement. 

Very truly yours, 

AMERICAN TYPE FOUNDERS COMPANY. 



Letter set in 12 Point Smith-Premier Typewriter No. 2 Showing on page 530 
Heading set in Garamond and Roundhand 



521 



Popular Typewriter Faces 

12 Point New Model Remington Typewriter 20 A 100 i 

The safety movement, to "be effective, must "be kept 
continually before us, as is the case with advertis- 
ing. You cannot place one advertisement and forever ■ 
keep the merits of the product before the public. 
Neither will one "Safety Rule" forever keep us free 
from accident. The need for intelligent cooperative 
safety work is greater today than ever. Ten per cent 

Characters in Complete Font— Ho Inch Set 

ABCDEI 1 GHIJ"KLMlTOPQRSTUVWXYZ&$1234567890alocd.efg 
hi jklmnopqrstuvwxyz. ,-''":;!?( ) — *©//$# 

113 13 5 7 
Fractions are fonted 40 4 0000 a nc * furnished separately 



12 Point Silk Remington Typewriter 20 A 100 a 

Every intelligent traveler who travels with a purpose 
outlines his route, selects the places of interest 
which he desires to visit, and carefully apportions 
his time. If one is to traverse a certain area of 
territory in a given period, his movements should he 
guarded "by forethought and method. Reading is mental 
traveling through regions far more various and with 

Characters in Complete Font H/io Inch Set 

ABCDEI 1 GHIJKLMN0PQRSTUVWXYZ&$1234567890atcdef 
ghi jklmnopqrstuvwxyz. ,-•":;!?( )~*@tf/%# 

113 13 5 7 
Fractions are fonted 2L ' p"Z"Q q q q an( ^ furnished separately 

Special high period, comma, colon, semi-colon and apostrophe furnished to order 



12 Point Silk Kemington Underscored Typewriter (for use with Silk Remington) 10 A 32 

In order to maintain color harmony^ and still retain 
heauty throughout , the adver ti sement must Toe planned^ 
The copy and illustra ti ons are to Toe created—not 
simply made to any size^ Tout to fit a given spac e . 
Thi s working plan is hound to si mplify and reduce to 
a standard all work that may call for unusual and 
cQ^i ck ^5£^yli^n_^ Consider the minor details at every; 

Characters in Complete Font — Yio Inch Set 

ABCDBPGHIJKLM¥OPQRSTUVWXYZ&$1254567890aloc 
defghi jklmnopqrstuvwxyz . ,-'":; !? 



Justifiers for all typewriter faces are put up in 1-pound and 5-pound fonts and furnished only when specially ordered 

NOTE.— The matrices for the Typewriter Faces shown on this page were cut to match closely the characters used on the 

typewriting machines represented. In order to get satisfactory results in matching, these types should be printed 

through silk or ribbon with ink made for the purpose. (See examples on pages 525, 526, 527 and 528.) 

522 



Popular Typewriter Faces 

12 Point New Model Remington Typewriter No. 3 20 A 100 a 

The choosing of a line of business which shall offer 
the greatest opportunities, and be of the most interest 
to you, lies with yourself. No other person can tell 
what you love to do. Some help there is, from those 
who can read character and fitness; but your own love 
is an outreaching toward accomplishment in the direc- 
tion your Maker intended. Follow the inner lead and do 
that which comes to hand, as you lean toward your one 

Characters in Complete Font — 7 Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abcdef 
ghi jklmnopqrstuvwxyz. ,-'":;!?( )~^/%# 



10 Point New Model Elite Remington Typewriter 20 A 100 a 

Can you imagine a world without printing--a world without books, 
newspapers, magazines, or literature of any sort? Such a world 
would be well-nigh uninhabitable, for there wou d be no civiliza- 
tion as we know it. Without printing, the human race would very 
quickly go back to the days of clubs and skins. Has it occurred to 
you that printing is the sun of the human intellectual universe, 
and the newspapers are giant reflectors which co lect and diffuse 
information to every quarter of the habitab e globe. But it is 
the advertisement that transmutes this information into coin of 

Characters in Complete Font — 5% Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abcdefgh 
i j klmnopqrstuvwxyz . , - ' ' " : ; ! ? ( ) — ^@^/^ # 

Fractions are fonted TgfgTg^ and furnished separately 



12 Point New Model Underwood Typewriter 20 A 100 a 

One of the pleasures that has come to Europe and to 
America in the past is the revelation of the enormous 
interest to Toe found in Persian art and literature. 
The influence of this is seen in the theatre, with 
its scenery, dances and color schemes; in interior 
decoration, dress, illustrations; and in textile 
designs. Our collectors have yielded to the charms of 
Persian design in faience, textiles, rugs, woodwork. 

Characters in Complete Font— 44o Inch Set 

ABCDEPGHIJKLMN0PQRSTUVWXYZ&|1234567890abcdef 
ghi j klmnop qrstuvwxy z .,-''":;!?() ~° *@^/^# 

113 13 5 7 
Fractions are fonted ' 4 o ^_ q q q q and furnished separately 

Justifiers for all typewriter faces are put up in 1-pound and 5-pound fonts and furnished only when specially ordered 

NOTE.— The matrices for the Typewriter Faces shown on this page were cut to match closely the characters used on the 

typewriting machines represented. In order to get satisfactory results in matching, these types should be printed 

through silk or ribbon with ink made for the purpose. (See examples on pages 525, 526, 527 and 528.) 

523 



Popular Typewriter Faces 

12 Point New Model Smith-Premier Typewriter 20 A 100 a 

Industries are ingrained with the characters of their 
founders and directors. Products must partake of the 
characters in kind, quality and design, of the men 
responsible for them. Even the employees of organi- 
zations reflect the ambitions, ideals and methods of 
those who direct them. Because public information 
concerning the character and activities of a business 
increases and enlarges its success, a powerful in- 
stitution devotes its vast resources to distribute 

Characters in Complete Font — 1M Point Set 

ABGDEFGHIJKLMh0PQRSTUVWXYZ&$1234567890abcdef 
ghi jklmnopqrstuvwxyz .,-'":;!?( )@/f # 



12 Point New Model Smith-Premier Typewriter No. 3 16 A 80 a 

The secrets of the soul are published by every 
face. No one can deceive time, and no one can 
prevent time from disp aying character. Progress 
requires this safeguard. The meeting of crises, 
the answers to adversity, the acceptance of 
victories, the appraisement of the present', the 
judgment of the past, and preparation for the 
iuture--all these enter Into the structure of 
character. The habit of action based on numerous 

Characters in Complete Font — 8 Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abcde 
fghi jklmnopqrstuvwxyz .,-'":;!?( )~^/%f 



12 Point Victoria Underwood Typewriter 20 A 100 a 

A great many of our present-day commercial travelers 
can learn valuable lessons from successful business 
scouts of past decades. Many of these old-timers 
know what hard times really are. They had to make 
business where none existed. They knew how to sell 
goods to a merchant who did not want to buy. The 
writer is fortunate in having one of these veterans 
as a business associate and he is an old-timer in 

Characters in Complete Font — VA Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abcdefghi 
jklmnopqrstuvwxyz. ,- T ": ; !?( )~°*@0/%#^^. 

Justifiers for all typewriter faces are put up in 1-pound and 5-pound fonts and furnished only when specially ordered 

NOTE.— The matrices for the Typewriter Faces shown on this page were cut to match closely the characters used on the 

typewriting machines represented. In order to get satisfactory results in matching, these types should be printed 

through silk or ribbon with ink made for the purpose. (See examples on pages 525, 526, 527 and 528.) 

524 



Typefounders 



Messrs. Avery Wiseman & Co. , 

Prosperville, North America. 

Gentlemen: 

Imitation typewritten letters have come to occupy 
an important place in the industrial world of today, 
and every printer with business instinct should be 
prepared to take orders for this class of work. Many 
offices have found the production of imitation type- 
written letters very profitable and have developed 
what has proved an almost independent business along 
this line. The apcurately designed typewriter faces 
offered by the American Type Founders Company, in 
such wide variety, afford every printer the oppor- 
tunity of engaging in the printing of imitation 
typewritten letters to whatever extent he chooses. 

The type here shown, 12 Point New Model Smith- 
Premier, is designed to be printed through silk, 
crepe chiffon or regular ribbon cloth. By varying 
the quality and amount of cloth used an impression of 
any weight and character may be obtained. The ribbon 
cloth is heaviest, and gives most weight to the type 
face; crepe chiffon is lightest. 

If addresses are to be filled in on the type- 
writer, have the stenographer of the firm for whom 
the work is to be done write a sample letter. Use 
this as a color sheet and have the pressman work on 
it, for the depth of color and the weight of the 
impression may easily be controlled on the press, 
while it is impossible to do this on the typewriter. 

Very truly yours, 

AMERICAN TYPE FOUNDERS COMPANY. 



Letter set in 12 Point New Model Smith-Premier Typewriter Showing on page 524 
Heading set in Typo Upright and Caalon Openface Title 
Printed through Silk 

525 



American Type Founders Company 

Printing THachinezy of Every 
Description 

Selling Houses Located in Most Large Cities 



Mr, Live Printer and Binder, 

■Wherever Located $ United States. 

Dear Sir : 

The Boston Wire Stitchers are gaining in popu- 
larity every day he causa they deliver the goods in an 
efficient manner. A printer or hinder who takes time 
to investigate the merits of the Boston Wire Stitcher 
will not hesitate in deciding that this is the one 

5§£l2i2! i^&t 2ili MS % %gff£ Eil& Sil Ml stitching 
requirements » There is absolutely nothing complicated 
about~~this economical stitcher . 

The Boston Wire Stitcher b are so simple and easy 
to operate and to change from one wire to another 
that the young woman operator can attend to these de- 
tails without the aid of a machinist. Simplicity and 
mechanical perfection wag the one thought that the 
inventor of the se machines kept^in mlncU Every little 
detail was worked out very carefully and was proved 
to the minutest particular before it was adopted. The 
result has been the production of perfection in wire 
stitching machines. The Bostons are in the satisfying 
class of machinery, and when once used will always 
be required- 

The Boston Wire Stitchers are the favorite 
machines with operators everywhere That this is 
true gay be & ub a L t an t L l a t g id bjr investigating the kind 
°f HiEi stitchers tised in any^Targe bindery; It will 
Be found that the lost on~ has been adopted in prefer- 
ence to any other make of stitching machinery,, 

Our nedrest Selling House will be pleased to send 
complete information and prices on request. 

Yours for larger profits, 

AMERICAS TYPE FOUIDERS CQMPAHY. 



Letter set in 12 Point Silk Remington and Silk Remington Underscored Typewriter Showing on page 522 
Heading set in Colwell Handietter and Colwell Handletter Italic 
Printed through Silk 

526 



American Type Founders Company 

u ™^TzJ/elly Press 

SELLING HOUSES IN MOST PRINCIPAL CITIES 



The Iwell B« Gayxior Company* 

Velvet Street , Speedwell, 

Grant 1 amen: 

The Kelly Automatic Job Press with the Extension 
"Delivery is the greatest money-maker of them all. It 
is absolutely automatic, gives perfect register and 
unexcelled quality, at a speed of 3600 an hour* The 
Kelly is a half super-royal plus and is designed to 
print everything ordinarily printed on any half 
super-royal, platen press* and does it more than three 
times as fast, at less wage cost, in less floor 
apace, and of better quality. 

The Kelly Automatic Peed comes closer to infalli- 
bility than any other automatic feed*, An operator 
need not be tied to it, It is completely automatic* 
and may be changed in a minute to hand feed without 
changing the guides. 

The Kelly Automatic Feed takes a more varied 
range of stock than any other automatic feeder. It 
takes onionskin folio, flat-lying gum papers, flimsy 
papers, antique- finish and cameo-finish papers/ 
glazed papers and cardboard that will wrap around the 
cylinder, as well as all the regular gr&des* It is 
taking cut-out stock and tinfoil pasted on paper. It 
takes the bottom sheet of a lift aa readily as the 
top sheet* It does not automatically feed envelopes* 
but takes them by hand* fee &• It does not rub or 
smutch when feeding printed aide up* It is simple and 
gives no trouble. To sum up: here is a machine which 
on long and short runs more than fills the ^field 
hitherto occupied by half super- royal Job presses, 
with more than treble the output and better quality* 

Yours for quality, 

AMERICAS TYPE FOUNDERS COHFABY, 



Letter set }n 12 Point New Model Underwood Typewriter Showing on page 523 
Heading set in Garamond and Garamond Italic Vanity Initial Modern Dash 
Printed through Silk 

527 



AMERICAN CUT-COST EQUIPMENTS FOR COMPOSING ROOM, PRESSROOM AND BINDERY 

a , p^^^ ^ ^ © 

American lype Jrouinclers Oonnpany 
Type * "Borders • Ornaments 

SELLING HOUSES CONVENIENTLY LOCATED 



Mr* Prophett 0. Kerr, 

Pleasant Avenue, Banks field* 

Dear Sir: 

Two things are essential for reducing costs of composition 
to a minimum, namely, efficient equipment and effective routing 
of the work. A perfect layout of ineffective equipment does not 
benefit much— a perfect layout of a pressroom filled with 
obsolete slow presses will give a comparatively small gain in 
production* Printers have learned this lesson in their pressroom 
experience. They are now learning the same lesson in the com- 
posing rooms, for the larger part of the equipments in use in 
composing rooms are ineffective; they retard the work and are 
wasteful of space and of wage time. This also applies to most of 
the equipments offered for sale for use in composing rooms. 

The first step toward greater economies in composing rooms 
is to avail oneself of the services of a production engineer 
of the American Type Pounders Company, who will cooperate with 
you in increasing the productivity of your plant without in* 
creasing the wage costs. We have expert engineers whose sole 
work is to advise with our customers and make layouts of new 
plants and rearrange old plants or plants about to be moved into 
other premises. Hundreds of customers have been benefited by 
the work of our production engineers, yet no charge was made. 

We maintain an Efficiency Department with its staff of 
production engineers for mutual benefit. We are interested in 
the profits of printers. Our prosperity depends upon theirs. 

All that is necessary, if you are seriously interested in 
reducing the cost of production, and are ready to undertake the 
comparatively small expenditures which are usually necessary in 
effecting any sort of an improvement, is to apply to the nearest 
Selling House of the American Type Pounders Company, the manager 
of which will arrange to give you the services or advice of one 
of our production engineers, who will furnish a layout where 
necessary or advise with your architect on the construction of a 
new building or the remodeling of an old one. 

Yours for greater economies, 

AMERICAN TYPE POUNDERS COMPANY. 



Letter set in 10 Point Elite Oliver Typewriter Showing on page 529 
Heading set in Caalon Openface, Caslon Oldstyle No. 471 and Italic 

Modern Flourish Modern Dash This insert is printed on CERTIFICATE BOND 

Printed through Silk . rnn Made by the CROCKER-MCELWA1N COMPANY, Holyoke, Mass., in white and 

twelve colors, and in the usual commercial sizes and weights, 
nearly all of which may be had also in linen finish 



Popular Typewriter Faces 

12 Point Oliver Printype * 20 A 100 a 

The house-organ as a business institution is. likely 
to receive a considerable impetus if newspaper pub- 
lishers consistently follow their present tendency to 
check the flow of free publicity matter into their 
columns. As the newspaper tolerance of this nuisance 
diminishes--f or an evil it has been declared to be 
by not only the publishers in their various associa- 
tions but also by the American Association of Adver- 
tising Agencies--more and more of this matter will 

Characters in Complete Font — iVi Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abcdefghi 
jklmnopqrstuvwxyz . , - f !f : ; I ? ( ) A "*@^/%# 



12 Point Oliver Typewriter 9 A 32 a 

Even a little leak, when allowed to increase itself, 
soon grows into a surprising total, and the printing 
lousiness has its share of insidious, though tiny, 
leaks. For example, every time the job compositor 
stops to alter the measure of his stick, when finish- 
ing one job and taking up a fresh one, he comes to a 
complete halt as a producer. It seems trifling, but 
it is not the ten seconds necessary to change his 

Characters in Complete Font — VA Pq»int Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890alDcdefgh 
ijklmnopqrstuvwxyz .,-'":; ! ? ( ) ~ A =-:;-@<£/%# 

Fractions are fonted p . — ~ ■ and furnished separately 



10 Point Elite Oliver Typewriter 9 A 42 a 

Among the illustrious dynasties of master printers we place the 
Didot Family third in greatness, following, only the Aldines 
and the Estiennes,. The Didots at the present time are among the 
wealthier printers and publishers of Prance. During the two 
hundred years of the existence of their house the Didots have 
been progressively prosperous. Today their headquarters in Paris 
occupies the same spot on which in 1705 the first Didot learned 
the profession of printer. Their principal works are at Mesnil, 

Characters in Complete Font — 6 Point Set 

ABCDEPGHIJKLMN0PQRSTUVWXYZ&$1234567890abcdefghij 
klmnopqr stuvwxyz .,-'":;!?() ~a=*@£/## 

Special high period, comma and underscore furnished to order 

Justifiers for all typewriter faces are put up in 1-pound and 5-pound fonts and furnished only when specially ordered 

NOTE. — The matrices for the Typewriter Faces shown on this page were cut to match closely the characters used on the 

typewriting machines represented. In order to get satisfactory results in matching, these types should be printed 

through silk or ribbon with ink made for the purpose. (See examples on pages 525, 526, 527 and 528.) 

529 



Popular Typewriter Faces 

12 Point Smith-Premier Typewriter No. 2 20 A 100 

Many of us think of salesmen as people who are trav- 
eling around with sample kits. Instead, we are all 
salesmen every day of our lives, selling our own 
ideas, plans, energies and enthusiasm to those with 
whom we come in contact. Naturally we all admire in 
business the live and successful salesman—one who 
gets the business. A good salesman, beyond the fact 
that he must be intelligent, should be properly 
groomed, neatly dressed, clear spoken and polite in 

Characters in Complete Font — 7^ Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abcde 
fghijklmnopqrstuvwxyz . , - ! " : ; ! ?( )@/4# 



12 Point Underwood Typewriter 8 A 34 a 

Every single dollar spent for advertising b>y the man 
or organization who really knows what he or they are 
after will create increased traffic and reduce over- 
head sufficiently to more than repay the cost, and 
perhaps spell lower prices to the consumer. Greed, 
selfishness, ignorance and lack of courage are the 
principal stumbling blocks in the business careers of 
most of those who really have a meritorious article, 
fairly priced, and for which an enormous demand can 

Characters in Complete Font — 7^4 Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abeaefghi 
jklmnopqrstuvwxyz .,-"':;:?() ~*@^/%#iif 



10 Point Elite Underwood Typewriter 9 A 42 a 

Much thought and much writing have been devoted to the layout 
man in the sales departments of printing establishments. His 
work of preparing dummies, etc., is principally an aid to sales; 
but rarely has the same thought been given to a system that 
would insure the production of the idea which is contained in 
the dummy and which has "become fixed In the customer T s mind. 
The office layout man is a necessity, hut I offer a brief for a 
similar man In the composing room. It is too frequently assumed 
that one man can fill both positions from an office desk. It 
does not seem practicable to me, except in a rare instance where 
one combines artistic skill with typographic knowledge gained 

Characters in Complete Font — 6 Point Set 

ABCLEF0HIJKLMN0PQRSTUVWXYZ&$1234567890abcdefghi 
jklmnopqr s tuvwxyz . , - f " : ; I ? ( ) ™= ° + * §@^zf/%# 

Justifiers for all typewriter faces are put up in 1-pound and 5-pound fonts and furnished only when specially ordered 

530 



Popular Typewriter Faces 



12 Point Remington Typewriter No. 2 

Undoubtedly a good many of the 
proofreader may be overcome by 
equally true that many of them 
the same quality on the part of 
ers and employees are alike in 
and simple reasonableness. And 
all other human beings, A fair 
not be too arbitrary in matters 
to argument, and his employee c 



20 A 100 a 

ordinary troubles of the 
common sense. It is 
arise through failure of 

the employers. Employ- 
their lapses from plain 
in this they are like 
and just employer will 

that are properly open 
ertainly should exchange 



Characters in Complete Font — 7 Point Set 



ABCDEFGHIJKLMN0PQRSTUVWXYZ&$12345q789Oab 
hijklmnopqrstuvwxyz. •,,-'": 



cdefg 



12 Point Ribbon-Face Typewriter (Cast on Original Line) 15 A 60 a 

Time was* and not so long ago? when the printer was 
not regarded seriously by business men generally. Or 

say 



efficient forms of advertising-- 

direct by mail. In spite of the 



the selling of goods 



fact 



heavy investment in machinery and supplies , the com 



Characters in Complete Font — 1 X A Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$12345 



ghijklmnopqrstuvwxya . , 



Jl? 



us 



that 



to modify this statement slightly? let 
the commercial printer was not so regarded, And all 
the time this very same commercial printer was the 
logical man to develop one of the mos" 



valuable and 



hat he had a 



0789Oabcdef 
) "/%# 



12 Point Standard Typewriter (Cast on Original Line) 20 A 100 a 

Every advertiser has at his command at least five of 
the different elements to help him tell his story in 
a most progressive and effective manner. They are 
above all--words, illustrations, color, type, border. 
These five elements are almost universally effective 
and generally available. Whether in Patagonia or 
Iceland, in India or Africa, wherever paper and type 
are to be found, these are the tools with which the 
advertiser must develop his markets and direct the 

Characters in Complete Font — 1M Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abcdef 
ghi jklmnopqrstuvwxyz . , - f " : ; ! ? ( )- j%# 

Fractions are fonted I^A/B^/B/hAA anc * ^ urn i sne d separately 
Justifiers for all typewriter faces are put up in 1-pound and 5-pound fonts and furnished only when specially ordered 

531 



Popular Typewriter Faces 



6 Point American Typewriter 28 A 85 a 

It is a wise printer who keeps right on advertising his "business, whether his printing shop is 
dull or "busy. As one of the great advertising concerns declares, keeping everlastingly at it 
brings success. Printers in general may learn much about the science of building business by 
studying the selling methods of the nationally known printing firms. Note that these firms are 
continually sending out first-class advertising literature to both their customers and to their 
prospective customers and are receiving many inquiries which otherwise might never have been 

Characters in Complete Font — 4 Point Set 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&$1234567890abcdefghijklmnop 

qrstuvwxyz. ,-''":;!? [)~*%$/%# 

Fractions are fonted i-^f-sirf £ and furnished separately 



10 Point American Typewriter (Cast on Original Line) 20 A 100 a 

The value of the first impression is well known to all. Your 
desire to have your business presented to your customers in its 
true light is reflected in the selection of your office build- 
ing, your office furniture — in many ways--but no way so surely 
as an attractive entrance to your place of business. Many times 

Characters in Complete Font — 6 Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abcdefghijklmnop 
qrstuvwxyz. ,-' " : ; ! ? ( ) ~*@jzf/%/ 



6 Point Reproducing Typewriter 20 A 78 a 

Reading is mental traveling through regions far more various and attractive than any 
which the longest routes of terrestrial journeyings afford. The tourist annihilates 
space, the reader destroys both space and time. The world of thought and action is 
spread out before him, and his greatest difficulty is apt to be that he does not know 
how to traverse it. He wastes his time in short and unprofitable excursions when he 
might be taking account of the Antipodes. Many people expend in desultory reading 

Characters in Complete Font — 4^ Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&Sl234567890abcdefghijklmnop 

qrstuvwxyz .,.-''":;!?() ~/%# 

Fractions are fonted 1 4 1 2 3 4 1 8 3 8 5 8 7 8 1 3 2 3 and furnished separately 



8 Point Reproducing Typewriter 18 A 65 a 

There are very few really good all-round printers. One printer is clever at 
brass rule work; another is fast on straight work; another is a good stone- 
hand; another is not so good at these lines, but has cleaner proofs than any 
of the others — and yet not one of them knows anything about presswork. Then, 
among pressmen — one is good on job presses; another is good on cylinder cut 

Characters in Complete Font — 5 Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$123456T890abcdefghijklmnop 
qrstuvwxyz. ,-' f ":;!?( )" 



10 Point Reproducing Typewriter 15 A 52 a 

Bankers, economists and industrial leaders seem to agree that 
sane, normal and healthy prosperity is ahead. The necessity for 
justifying the vast difference between what the farmer receives 
for his crops and what he has to pay for supplies is the main 
problem of the agricultural districts; but a general feeling is 

Characters in Complete Font — 6 Point Set 

ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abcdefghijklmnop 
qrstuvwxyz . , -' T " : ; ! ? ( )~/%# 

Justifiers for all typewriter faces are put up in 1-pound and 5-pound fonts and furnished only when specially ordered 

532 



This insert is printed on Blue Biscay WEDDING, plate finish 
Basis 21 1/2x33—76 lbs. 

Made by the American Writing Paper Co. 

HoIyoke.Mass. 




A 



INNOUNCEMENT 

iN THIS SECTION of this book is shown a wide 
variety of the Oldstyle Romans and the Modern 
Romans, for many years designated by the type 
founders and printers as body type. The selec- 
tion represents the recognized standard faces 
that should be used in newspaper, magazine, 
catalogue and schoolbook composition; when 
first-class work is desired. It is not possible to 
obtain equally good results in printing where 
any other method of composition is used, a fact 
admitted by most printers and publishers and 
buyers of good printing. There are also shown 
in this book many other type faces of weight 
and design suitable for catalogues, booklets, etc. 
Many of these have been produced recently and 
are generally made in complete series, usually 
in sizes from six point to seventy-two point, and 
therefore designated as job type. In most cases 
the characters in fonts of both the body type 
and job type series are shown in the job 
type section of the book 

American Type Founders Company 



JAQUISH ORNAMENT CLELAN D BORD ER 



535 



SET IN BODONI BOOK AND ITALIC 



OLDSTYLE ROMAN BODY TYPE 
Century Catalogue 



Six Point Century Catalogue 



Matchless in power among the arts of men is our art of printing. In its higher influence it is the chief servant of all that is divine in 
man. If we would, we may through' printing types confer with all the choice spirits of preceding ages and learn all the knowledge 
acquired by men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest his occupation with a sacred character. The most influential product of the printing 
art is books. There were countless books before the invention of printing, but let it be remembered that typography is merely time- 
saving inscribing, and that writing is man's most important invention. By that invention humanity was advanced from a limited in- 
stinctive intelligence, inadequate to lift it out of barbarism, into the boundless arena of progressive knowledge and invention, renewing 
and advancing civilization in every generation wherever the art of inscribing was freely employed. The invention of printing inimit- 
ably increased the educative power of books. Pedagogues of every degree are taught by printing. Their real task, is to teach their 
pupils how to assimilate facts and ideas and inspiration treasured in printed books. The printers' art perpetuates the books from 
age to age. Every book is an evolution from preceding books. Every author is the creature of the books he has read, fortunate if he 
may add a little to the world's treasure of knowledge and ideas. Printing, in addition to its cultural power, has become the most 
influential force in commerce; the best means of bringing sellers and buyers together. Beginning with Columbus, who found the 
philosophical theory of a round world printed in a book and became immortal by proving the theory to be a fact, a newer and greater 
world was discovered, chiefly through incentive found in printed books. The literature of overseas exploration begins with the nar- 
rative of Columbus, quickly printed in several countries, stirring men and rulers of men to similar adventures. With discovery came 
trade. With the introduction of power-driven factories came the necessity for wider markets, too extensive to control by word of 
mouth. Printing was gradually found to be the most economical and effective sales agency, and the printer thus became premier in 
the cabinet of King Commerce. Manufacturers greatly flourish who rarely come in contact with a user of their wares, which have been 
introduced to the buyers by the work of the printers. As the right hand of commerce printing has an illimitable field of usefulness. 
Not every printer realizes the potency of printing as an educative force, culturally or commercially. Neither does every printer 
appreciate the remarkable labor-saving qualities of such printed utilities as tickets, blank forms, and the like. Advertising pozver 



Eight Point Century Catalogue 

Matchless in power among the arts of men is our art of printing. In its higher influence it is the chief servant 
of all that is divine in man. If we would, we may through printing types confer with all the choice spirits of 
preceding ages and learn all the knowledge acquired by men from the dawn of civilization. This is sober truth. 
This is a marvelous truth. Fully comprehended it may open to a printer a vista of profound sentiment, and in- 
vest his occupation with a sacred character. The most influential product of the printing art is books. There were 
countless books before the invention of printing, but let it be remembered that typography is merely time- 
saving inscribing, and that writing is man's most important invention. By that invention humanity was ad- 
vanced from a limited instinctive intelligence, inadequate to lift it out of barbarism, into the boundless arena 
of progressive knowledge and invention, renewing and advancing civilization in every generation wherever 
the art of inscribing was freely employed. The invention of printing illimitably increased the educative power 
of books. Pedagogues of every degree are taught by printing. Their real task is to teach their pupils how to 
assimilate facts and ideas and inspiration treasured in printed books. The printers* art perpetuates the books 
from age to age. Every book is an evolution from preceding books. Every author is the creature of the books 
he has read, fortunate if he may add a little to the world's treasure of knowledge and ideas. Printing, in addition 
to its cultural power, has become the most influential force in commerce; the best means of bringing sellers 
and buyers together. Beginning with Columbus, who found the philosophical theory of a round world printed 
in a book and became immortal by pro ving the theory to be a fact, a newer and greater world was disco vered, 
chiefly through incentive found in printed books. The literature of overseas exploration begins "with the 



Ten Point Century Catalogue 

Matchless in power among the arts of men is our art of printing. In its higher influence it is 
the chief servant of all that is divine in man. If we would, we may through printing types 
confer with all the choice spirits of preceding ages and learn all the knowledge acquired by 
men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully 
comprehended it may open to a printer a vista of profound sentiment, and invest his occu- 
pation with a sacred character. The most influential product of the printing art is books. 
There were countless books before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is man's most important 
invention. By that invention humanity was advanced from a limited instinctive intelligence, 
inadequate to lift it out of barbarism, into the boundless arena of progressive knowledge and 
invention, renewing and advancing civilization in every generation wherever the art of 
inscribing was freely employed. The invention of printing illimitably increased the educa- 
tive power of books. Pedagogues of every degree are taught by printing. Their real task is to 
teach their pupils how to assimilate facts and ideas and inspiration treasured in printed books. 
The printers' art perpetuates the books from age to age. Every book is an evolution from 
preceding books. Every author is the creature of the books he has read, fortunate if he may 

Partly opened with two point leads For complete showings see page 210 

536 



OLDSTYLE ROMAN BODY TYPE 

Century Catalogue 



Twelve Point Century Catalogue 



Matchless in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that^is divine in man. If we would, we may 
through printing types confer with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from the dawn of civilization. This is 
sober truth. This is a marvelous truth. Fully comprehended it may open to a 

printer a vista of profound sentiment, and invest his occupation with a sacred 
character. The most influential product of the printing art is books. There were 
countless books before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is man's most im- 
portant invention. By that invention humanity was advanced from a limited 
instinctive intelligence, inadequate to lift it out of barbarism, into the boundless 



Fourteen Point Century Catalogue 

Matchless in power among the arts of men is our art of printing. 
In its higher influence it is the chief servant of all that is divine in 
man. If we would, we may through printing types confer with all 

the choice spirits of preceding ages and learn all the knowledge 
acquired by men from the dawn of civilization. This is sober truth. 
This is a marvelous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest his occupation 
with a sacred character. The most influential product of the print- 
ing art is books. There were countless books before the invention 
of printing, but let it be remembered that typography is merely time- 
saving inscribing, and that writing is mans most important inven- 

Eighteen Point Century Catalogue 

Matchless in power among the arts of men is our art 
of printing. In its higher influence it is the chief servant 
of all that is divine in man. If we would, we may through 
printing types confer with all the choice spirits of pre- 
ceding ages and learn all the knowledge acquired by 
men from the dawn of civilization. This is sober truth. 
This is a marvelous truth. Fully comprehended it may 
open to a printer a vista of profound sentiment, and in- 
vest his occupation with a sacred character. The most 

Partly opened with two point leads For complete showings see page 210 

537 



Sample Catalogue Page Set in Century Catalogue and Italic 

AMERICAN CUT-COST SYSTEM OF PRINTING PLANT EQUIPMENT 

Cut- Cost 
Platen Pressroom Cabinet 



No. 530 (steel) and No. 9100 (wood) 




Sold with Iron or Marble 
Imposing Surface 



CAPACITY: 30 Rollers, length 31% in. (length of Kelly Press roller 
stocks) and all shorter lengths, in adjustable racks; ample assort- 
ment of Opened Inks on adjustable shelves; an Imposing Surface, 
26 1 /4x27% in. (iron) or 22%x26 in. (marble); a large removable Ink 
Mixing Tray, protected from dust; a Drawer and two Racks for Press- 
man'sTools; Bin for Mallets, Planers, Brushes, etc.; Shelf for Oil Cans 
and Cleansers; and two fireproof Bins for Clean and Semi-Clean Rags. 
This 100 per cent efficient, compact Cut-Cost Platen Pressroom Cabi- 
net occupies a floor area of only 28x35 in. It opens on one side and one 
end only, and maybe placed in a corner or at an end of a stock table used 
in connection with platen press or with the Kelly Press. It brings all 
appliances and materials close to the pressmen, holding everything re- 
quired by platen or Kelly pressmen, except make-ready paper and job 
tickets, items which could not with safety be kept in a cabinet holding 
inks and oils. It provides an imposing table on which changes may be 
made in forms, and for leveling and correcting them. 

American Cut- Cost Equipments certainly do increase the productivity 
of each platen in the pressroom 



KEEP YOUR PRINTING PLANT YOUNG— WE ISSUE A PAMPHLET TELLING YOU HOW TO DO IT 

538 



Century Catalogue and Italic 







CRAF TSMANSHIP 




Spring Semester 




do my best. Printing is the 










poor man's art and the door 


JUDITH GORDON 




of her temple is opened wide 
to even the humblest. From 


SEMINARY 




her shrines come marvelous 
messengers that take men's 








desires and hopes and dress 








them with the glorious 


© 




raiment of victory 


ssgt 






ACORN PRESS 
NEWPORT 


Helen Burson Browne 




r 


Principe 


a 








Under the super 


JUDITH GORDON SEMINARY 








Board of Higher E 






State of Verm 


Decorative Art Course 

Advanced Classes in Applied Design 

Beginning with blackboard drawing 








ANTIQUE ORNAMENT 






the course embraces black and white 




Century 


work, simple color work and patterns 




for applied design. Then follows color 




Catalogue 


work from nature, charcoal and pastel 




outlines from life and the antique, pen 




Augmenting a 


and ink sketches. Advanced classes in 




Popular Family 


applied design for metals and fabrics 




An extremely legible 


will be available for qualified students. 




face designed for fine 
catalogue and booklet 


A study of the history of art is featured 




printing. Its uniform 


with special reference to preparation 




tone and fine contour 
make it a useful letter 


for European travel. Modern lantern 




for various other jobs 


slides and motion pictures are used to 
illustrate the subject and students are 




American 






Type Founders 


Page eleven 




Company 







539 



OLDSTYLE ROMAN BODY TYPE 
Century Oldstyle 



Six Point Century Oldstyle 



Matchless in power among the arts of men is our art of printing. In its higher influence it is the chief servant of all thplt is 
divine in man. If we would, we may through printing types confer with all the choice spirits of preceding ages and learn all 
the knowledge acquired by men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully compre- 
hended it may open to a printer a vista of profound sentiment, and invest his occupation with a sacred character. The most 
influential product of the printing art is books. There were countless books before the invention of printing, but let }t be 
remembered that typography is merely time-saving inscribing, and that writing is man's most important invention. By that- 

invention humanity was advanced from a limited instinctive intelligence, inadequate to lift it out of barbarism, into 1 ' the 
boundless arena of progressive knowledge and invention, renewing and advancing civilization in every generation wherever 
the art of inscribing was freely employed. The invention of printing inimitably increased the educative power of books. 
Pedagogues of every degree are taught by printing. Their real task is to teach their pupils how to assimilate facts and ideas 
and inspiration treasured in printed books. The printers' art perpetuates the books from age to age. Every book is an evo- 
lution from preceding books. Every author is the creature of the books he has read, fortunate if he may add a little to the 
world's treasure of knowledge and ideas. Printing, in addition to its cultural power, has become the most influential force 
in commerce; the best means of bringing sellers and buyers together. Beginning with Columbus, who found the philosoph- 
ical theory of a round world printed in a book and became immortal by proving the theory to be a fact, a newer and greater 
world was discovered, chiefly through incentive found in printed books. The literature of overseas exploration begins with 
the narrative of Columbus, quickly printed in several countries, stirring men and rulers of men to similar adventures. With 
discovery came trade. With the introduction of power-driven factories came the necessity for wider markets, too extensive 
to control by word of mouth. Printing was gradually found to be the most economical and effective sales agency, and the 
printer thus became premier in the cabinet of King Commerce. Manufacturers greatly nourish who rarely come in contact 
with a user of their wares, which have been introduced to the buyers by the work of the printers. As the right hand of commerce 
printing has an illimitable field of usefulness. Not every printer realizes the potency of printing as an educative force, culturally 



Eight Point Century Oldstyle 

Matchless in power among the arts of men is our art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, we may through printing types confer with all the choice 
spirits of preceding ages and learn all the knowledge acquired by men from thedawn of civilization. This 
is sober truth. This is a marvelous truth. Fully comprehended it may open to a printer a vista of profound 
sentiment, and invest his occupation with a sacred character. The most influential product of the printing 
art is books. There were countless books before the invention of printing, but let it be remembered that 

typography is merely time-saving inscribing, and that writing is man's most important invention. By that 
invention humanity was advanced from a limited instinctive intelligence, inadequate to lift it out of bar- 
barism, into the boundless arena of progressive knowledge and invention, renewing and advancing civili- 
zation in every generation wherever the art of inscribing was freely employed. The invention of printing 
illimitably increased the educative power of books. Pedagogues of every degree are taught by printing. 
Their real task is to teach their pupils howto assimilate facts and ideas and inspiration treasured in printed 
books. The printers' art perpetuates the books from age to age. Every book is an evolution from preceding 
books. Every author is a creature of the books he has read, fortunate if he may add a little to the world's 
treasure of knowledge and ideas. Printing, in addition to itscultural power, has become the most influential 
force in commerce; the best means of bringing sellers and buyers together. Beginning with Columbus, who 
found the philosophical theory of a round world printed in a book and became immortal by proving the theory to 
be a fact, a newer and greater world was discovered, chiefly through incentive found in printed books. The litera- 



Nine Point Century Oldstyle 

_ i . : — __ 

Matchless in power among the arts of men is our art of printing. In its higher influence it 
is the chief servant of all that is divine in man. If we would, we may through printing types 
confer with all the choice spirits of preceding ages and learn all the knowledge acquired by 
men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully com- 
prehended it may open to a printer a vista of profound sentiment, and invest his occupation 
with a sacred character. The most influential product of the printing art is books. There 
were countless books before the invention of printing, but let it be remembered that typog- 
raphy is merely time-saving inscribing, and that writing is man's most important invention. 

By that invention humanity was advanced from a limited instinctive intelligence, inade- 
quate to lift it out of barbarism, into the boundless arena of progressive knowledge and • 
invention, renewing and advancing civilization in every generation wherever the art of in- 
scribing was freely employed. The invention of printing illimitably increased the educative 
power of books. Pedagogues of every degree are taught by printing. Their real task is to 
teach their pupils how to assimilate facts and ideas and inspiration treasured in printed 
books, 'fhe printers' art perpetuates the books from age to age. Every book is an evolution 
from preceding books. Every author is the creature of the books he has read, fortunate if he may 
add a little, to the world's treasure of knowledge and ideas. Printing, in addition to its cultural 

Partly opened with two point leads . For complete showings see pages 192 and 193 

.' 540 



OLDSTYLE ROMAN BODY TYPE 

Century Oldstyle 









The Garden's Message 




Carlton Mining Company 7 


- 






The Property 

TTIGH up among the mountains outside 
X~l Bennett City is situated the huge gold 
mine of the Carlton Mining Company. It is 
reached by a long winding road running out 
from the city. The railroad is about twenty 
miles north of the mine on this same road. 
There is plenty of timber, and enough water 
for all mining and milling purposes; climate 
is extremely. mild, and work can be carried 
on throughout the year. This section of the 
State is well known as being one of the very 
best mining districts in this great country. 
In spite of the fact that billions in gold has 
been mined during the last sixty years from 
the gold fields of the "forty-niners," not one 
single dollar of promotion money was ever 
used. Another noted peculiarity is the fact 
that these same fields, the surface of which 
gave over two billion dollars' worth of gold 
from 1849 to 1878, are now keeping this big 
- State second in the production of gold. Still 
another odd peculiarity is the fact that the 


Within my garden, hedged around 
With many a fragrant flower, is found, 
When summer spreads her azure skies, 
A hosl of brilliant butterflies. 

I know not how each rover brings 
So much of beauty on his wings; 
I only know the dark cocoon 
Once hid this joy ousness of June. 

Such wondrous grace is there, it seems 
More like the witchery of dreams; 
My eyes behold, yet I am slow 
To sense the transcendental glow. 

But since these things I see are true, 
May not some realm I journey to 
Be my all-beauteous life, while this 
Is but the cruder chrysalis? 

— Nixon Waterman 


MAGAZINE 29 




Eight point opened'with three point leads 




.-. 






The People of the Great Desert 

f \ - By Henry Rutherford 

V / /OUTHFUL dreams and the desert sky pierced by myriads 
^y of stars, like the shining points of sheiks' swords. My young 
(^/friend and I, driving from the city miles and miles, suddenly 
came upon a Bedouin camp. It had not been there the day before; 
it would probably not be there a week later. The black bulk of the 
tents rose from the sand like deep shadows. In the foreground was 
a glowing fire, about which sat huddled figures. But it was by a tent 
to the right that our gaze was caught and held. It must have been 
the women's tent. Within, close to the doorway, we could see dim 
shapes. Outside, an Arab who played a sort of lute, was singing love 
ballads. His voice, the usual Arab voice, was hardly musical; but we 
forgot the fact in the melody of his songs and the bewitching beauty 
of the night. Which one of those listening women, I wondered, knew 
that the songs were for her? This was not only my first glimpse of 
the magic, the beauty and the mystery of the desert, but also of the 



VANITY INITIAL 



541 



Ten point opened with three point leads 



OLDSTYLE ROMAN BODY TYPE 
Century Oldstyle 



Ten Point Century Oldstyle No. 2 



Matchless in power among the arts of men is our art of printing. In its higher influence it 
is the chief servant of all that is divine in man. If we would, we may through printing types 
confer with all the choice spirits of preceding ages and learn all the knowledge acquired by 
men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully com- 
prehended it may open to a printer a vista of profound sentiment, and invest his occupation 
with a sacred character.The most influential product of the printing art is books.There were 

countless books before the invention of printing, but let it be remembered that typography 
is merely time-saving inscribing, and that writing is man's most important invention. By that 
invention humanity was advanced from a limited instinctive intelligence, inadequate to lift 
it out of barbarism, into the boundless arena of progressive knowledge and invention, re- 
newing and advancing civilization in every generation wherever the art of inscribing was 
freely employed. The invention of printing inimitably increased the educative power of books. Peda- 
gogues of every degree are taught by printing. Their real task is to teach their pupils how to assimi- 



Ten Point Century Oldstyle 

Matchless in power among the arts of men is our art of printing. In its higher in- 
fluence it is the chief servant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spirits of preceding ages and learn 
all the knowledge acquired by men from the dawn of civilization.This is sober truth. 
This is a marvelous truth. Fully comprehended it may open to a printer a vista of 

profound sentiment, and invest his occupation with a sacred character. The most 
influential product of the printing art is books. There were countless books before 
the invention of printing, but let it be remembered that typography is merely time- 
saving inscribing, and that writing is man's most important invention. By that in- 
vention humanity was advanced from a limited instinctive intelligence, inadequate 
to lift it out of barbarism, into the boundless arena of progressive knowledge and 
invention, renewing and advancing civilization in every generation wherever the 
art of inscribing was freely employed. The invention of printing inimitably increased 
the educative power of books. Pedagogues of every degree are taught by printing.Their 



Eleven Point Century Oldstyle 

Matchless in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from the dawn of civilization. This is 
sober truth. This is a marvelous truth. Fully comprehended it may open to a 

printer a vista of profound sentiment, and invest his occupation with a sacred 
character.The most influential product of the printing art is books.There were 
countless books before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is man's most 
important invention. By that invention humanity was advanced from a limited 
instinctive intelligence, inadequate to lift it out of barbarism, into the bound- 
less arena of progressive knowledge and invention, renewing and advancing 
civilization in every generation wherever the art of inscribing was freely employed. 
The invention of printing inimitably increased the educative power of books. Peda- 

Partly opened with two point leads For complete showings see pages 192 and 193 

542 



OLDSTYLE ROMAN BODY TYPE 

Century Oldstyle 



Twelve Point Century Oldstyle 



Matchless in power among the arts of men is our art of printing. In its 
higher influence it is the chief servant of all that is divine in man. If we would, 
we may through printing types confer with all the choice spirits of preceding 
ages and learn all the knowledge acquired by men from the dawn of civiliza- 
tion. This is sober truth. This is a marvelous truth. Fully comprehended it 
may open to a printer a vista of profound sentiment, and invest his occupation 
with a sacred character. The most influential product of the printing art is 
books. There were countless books before the invention of printing, but let 
it be remembered that typography is merely time-saving inscribing, and that 
writing is man's most important invention. By that invention humanity was 
advanced from a limited instinctive intelligence, inadequate to lift it out of bar- 



Fourteen Point Century Oldstyle 

Matchless in power among the arts of men is our art of print- 
ing. In its higher influence it is the chief servant of all that is 
divine in man. If we would, we may through printing types con- 
fer with all the choice spirits of preceding ages and learn all the 

knowledge acquired by men from the dawn of civilization. This 
is sober truth. This is a marvelous truth. Fully comprehended 
it may open to a printer a vista of profound sentiment, and in- 
vest his occupation with sacred character. The most influential 
product of the printing art is books. There were countless books 
before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is 

Eighteen Point Century Oldstyle 

Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, 

we may through printing types confer with all the 
choice spirits of preceding ages and learn all the 
knowledge acquired by men from the dawn of civi- 
lization. This is sober truth. This is a marvelous 
truth. Fully comprehended it may open to a printer 
a vista of profound sentiment, and invest his occupa- 

Partly opened with two point leads For complete showings see pages 192 and 193 

543 



Cast on Original Line 



OLDSTYLE ROMAN BODY TYPE 
Caslon Oldstyle No. 471 



Six Point Caslon Oldstyle No. 471 

Matchless in power among the arts of men is our art of printing. 
In its higher influence it is the chief servant of all that is divine in 
man. If we would,we may through printing types confer with all the 
choice spirits of preceding ages and learn all the knowledge acquired 
by men from the dawn of civilization. This is sober truth. This is a 
marvelous truth. Fully comprehended it may open to a printer a vista 
of profound sentiment,and invest his occupation with a sacred char- 

acter.The most influential product of the printing art is books. There 
were countless books before the invention of printing, but let it be 
remembered that typography is merely time-saving inscribing, and 
that writing is man's most important invention. By that invention 
humanity was advanced from a limited instinctive intelligence, in- 
adequate to lift it out of barbarism, into the boundless arena of pro- 
gressive knowledge and invention, renewing and advancing civili- 
zation in every generation wherever the art of inscribing was freely 
employed. The invention of printing inimitably increased the edu- 
cative power of books. Pedagogues of every degree are taught by 
printing. Their real task is to teach their pupils how to assimilate 
facts and ideas and inspiration treasured in printed books. The print- 
ers 1 art perpetuates the books from age to age. Every book is an evo- 
lution from preceding books. Every author is the creature of the books 
he has read, fortunate if he may add a little to the world'' s treasure of 



Eight Point Caslon Oldstyle No. 471 

Matchless in power among the arts of men is our art of print- 
ing. In its higher influence it is the chief servant of all that is 
divine in man. If we would, we may through printing types 
confer with all the choice spirits of preceding ages and learn all 
the knowledge acquired by men from the dawn of civilization. 

This is sober truth. This is a marvelous truth. Fully compre- 
hended it may open to a printer a vista of profound sentiment, 
and invest his occupation with a sacred character. The most 
influential product of the printing art is books. There were 
countless books before the invention of printing, but let it be 
remembered that typography is merely time-saving inscribing, 
and that writing is man's most important invention. By that 
invention humanity was advanced from a limited instinctive 
intelligence, inadequate to lift it out of barbarism, into the 
boundless arena of progressive knowledge and invention, re- 
neiving and advancing civilisation in every generation ivhere- 
ever the art of inscribing ivas freely employed. The invention of 



Nine Point Caslon Oldstyle No. 471 

Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, we 
may through printing types confer with all the choice 
spirits of preceding ages and learn all the knowledge 
acquired by men from the dawn of civilization. This 

is sober truth. This is a marvelous truth. Fully com- 
prehended it may open to a printer a vista of profound 
sentiment, and invest his occupation with a sacred 
character. The most influential product of the print- 
ing art is books. There were countless books before 
the invention of printing, but let it be remembered 
that typography is merely time-saving inscribing, 
and that writing is man's most important invention. 
By that invention humanity was advanced from a 
limited instinctive intelligence, inadequate to lift it 
out of barbarism, into the boundless arena ofprogres- 



Ten Point Caslon Oldstyle No. 471 

Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, we 
m ay through printing types confer with all the choice 
spirits of preceding ages and learn all the knowledge 
acquired by men from the dawn of civilization. 
This is sober truth. This is a marvelous truth. Fully 

comprehended it may open to a printer a vista of 
profound sentiment, and invest his occupation with 
a sacred character. The most influential product of 
the printing art is books . There were countless books 
before the invention of printing, but let it be remem- 
bered that typography is merely time-saving inscrib- 
ing, and that writing is man's most important in- 
vention. By that invention humanity was advanced 



Eleven Point Caslon Oldstyle No. 471 



Matchless in power among the arts of men is our art of printing. In its higher influence it is 
the chief servant of all that is divine in man. If we would, we may through printing types con- 
fer with all the choice spirits of preceding ages and learn all the knowledge acquired by men 
from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully compre- 
hended it may open to a printer a vista of profound sentiment, and invest his occupation with 
a sacred character. The most influential product of the printing art is books. There were count- 
less books before the invention of printing, but let it be remembered that typography is merely 
time-saving inscribing, and that writing is man's most important invention. By that invention 
humanity was advanced from a limited instinctive intelligence, inadequate to lift it out of bar- 
barism, into the boundless arena of progressive knowledge and invention, renewing and advanc- 
ing civilization in every generation wherever the art of inscribing was freely employed. The 
invention of printing illimitably increased the educative power of books. Pedagogues of every 
degree are taught by printing. Their real task is to teach their pupils how to assimilate facts and 
ideas and inspiration treasured in printed books. The printers' art perpetuates the books from age to age. 
Every book is an evolution from preceding books. Every author is the creature of the books he has read. 

544 



Partly opened with one point leads 



For complete showings see pages ISO and 1S1 



OLDSTYLE ROMAN BODY TYPE 

CASLON OLDSTYLE NO. 471 Cast on Original Line 

Twelve Point Caslon Oldstyle No. 471 

Matchless in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spirits of preceding ages and learn 
all the knowledge acquired by men from the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully comprehended it may open to a printer a 

vista of profound sentiment, and invest his occupation with a sacred character. The 
most influential product of the printing art is books. There were countless books 
before the invention of printing, but let it be remembered that typography is merely 
time-saving inscribing, and that writing is man's most important invention. By that 
invention humanity was advanced from a limited instinctive intelligence ', inadequate to 
lift it out of barbarism^ into the boundless arena of progressive knowledge and invention , 

_J : 

Fourteen Point Caslon Oldstyle No. 471 

-J . 

Matchless in power among the arts of men is our art of printing. In its 
higher influence it is the chief servant of all that is divine in man. If we 
would, we may through printing types confer with all the choice spirits 
of preceding ages and learn all the knowledge acquired by men from the 

dawn of civilization. This is sober truth. This is a marvelous truth. Fully 
comprehended it may open to a printer a vista of profound sentiment, and 
invest his occupation with a sacred character. The most influential product 
of the printing art is books. There were countless books before the inven- 
tion of printing, but let it be remembered that typography is merely time- 
saving inscribing, and that writing is man s most important invention. By that 
invention humanity was advanced from a limited instinctive intelligence \ inade- 

-i _ 

Eighteen Point Caslon Oldstyle No. 471 

Matchless in power among the arts of men is our art of print- 
ing. In its higher influence it is the chief servant of all that is 
divine in man. If we would, we may through printing types 
confer with all the choice spirits of preceding ages and learn 

all the knowledge acquired by men from the dawn of civili- 
zation. This is sober truth. This is a marvelous truth. Fully 
comprehended it may open to a printer a vista of profound 
sentiment, and invest his occupation with a sacred character. 

The most influential product of the printing art is books. There 
were countless books before the invention of printing, but let it be 

Partly opened with one point leads For complete showings see pages ISO and 1S1 

545 



OLDSTYLE ROMAN BODY TYPE 
Caslon No. 540 



Six Point Caslon No. 540 



Matchless in power among the arts of men is our art of printing. In its 
higher influence it is the chief servant of all that is divine in man. If we 
would, we may through printing types confer with all the choice spirits 
of preceding ages and learn all the knowledge acquired by men from the 
dawn of civilization. This is sober truth. This is a marvelous truth. Fully 
comprehended it may open to a printer a vista of profound sentiment, and 
invest his occupation with a sacred character. The most influential product 

of the printing; art is books. There were countless books before the inven- 
tion of printing, but let it be remembered that typography is merely time- 
saving inscribing, and that writing is man's most important invention. By 
that invention humanity was advanced from a limited instinctive intelli- 
gence, inadequate to lift it out of barbarism, into the boundless arena of 
progressive knowledge and invention, renewingand advancing civilization 
in every generation wherever the art of inscribing was freely employed. 
The invention of printing inimitably increased the educative power of 
books. Pedagogues of every degree are taught by printing. Their real task 
is to teach their pupilB how to assimilate facts and ideas and inspiration 
treasured in printed books. The printers' art perpetuates the books from 
age to age. Every book is an evolution from preceding books. Every au- 
thor is the creature of the books he has read, fortunate if he may add a 
little to the world^s treasure of knowledge and ideas. Printing, in addition to 
its cultural lower, has become the most influential force in commerce; the best 



Eight Point Caslon No. 540 



Matchless in power among the arts of men is our art 
of printing-. In its higher influence it is the chief ser- 
vant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spirits 
of preceding ages and learn all the knowledge acquired 

by men from the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully comprehended 
it may open to a printer a vista of profound sentiment, 
and invest his occupation with a sacred character. The 
most influential product of the printing art is books. 
There were countless books before the invention of 
printing, but let it be remembered that typography 
is merely time-saving inscribing, and that writing is 
man's most important invention. By that invention 
humanity was advanced from a limited instinctive in- 
telligence, inadequate to lift it out of barbarism, into the 
boundless arena of progressive knowledge and in<ven- 



Ten Point Caslon No. 540 



Matchless in power among the arts of men is our art of printing-. In its higher influence it is the 
chief servant of all that is divine in man. If we would, we may through printing types confer with 
all the choice spirits of preceding ages and learn all the knowledge acquired bymen from the dawn 
of civilization. This is sober truth.'This is a marvelous truth. Fully comprehended it may open to 
a printer a vista of profound sentiment, and invest his occupation with a sacred character. The 
most influential product of the printing art is books. There were countless books before the inven- 
tion of printing, but let it be remembered that typography is merely time-saving inscribing, and that 
writingis man' s most important invention. By that invention humanity was advanced from a limited 
instinctive intelligence, inadequate to lift it out of barbarism, into the boundless arena of progressive 
knowledge and invention, renewing and advancing civilization in every generation wherever the 
art of inscribing was freely employed. The invention of printing illimitably increased the educative 
power of books. Pedagogues of every degree are taught by printing. Their real task is to teach their 
pupils how to assimilate facts and ideas and inspiration treasured in printed books. The printers 11 art perpet- 
uates the books from age to age. Every book is an evolution from preceding books. Every author is a creature 



Eleven Point Caslon No. 540 



Matchless in power among the arts of men is our art of printing. In its higher influence 
it is the chief servant of all that is divine in man. If we would, we may through printing 
types confer with all the choice spirits of preceding ages and learn all the knowledge ac- 
quired bymen from the dawn of civilization. This is sober truth. This is a marvelous 
truth. Fully comprehended it may open to a printer a vista of profound sentiment, and 

invest his occupation with a sacred character. The most influential product of the printing 
art is books. There were countless books before the invention of printing, but let it be 
remembered that typography is merely time-saving inscribing, and that writing is man's 
most important invention. By that invention humanity was advanced from a limited in- 
stinctive intelligence, inadequate to lift it out of barbarism, into the boundless arena of 
progressive knowledge and invention, renewing and advancing civilization in every 
generation wherever the art of inscribing was freely employed. The invention of print- 
ing illimitably increased the educative power of books. Pedagogues of every degree are 
taught by printing. Their real task is to teach their pupils how to assimilate facts and ideas and 
inspiration treasured in printed books. The printers' art perpetuates the books from age to age. 



Partly opened with two point leads 



546 



For complete showings see pages 1S8 and 139 



OLDSTYLE ROMAN BODY TYPE 

Caslon No. 540 



Twelve Point Caslon No. 540 



Matchless in power among the arts of men is our art of printing. In its 
higher influence it is the chief servant of all that is divine in man. If we 
would, we may through printing types confer with all the choice spirits 
of preceding ages and learn all the knowledge acquired by men from the 

dawn of civilization. This is sober truth. This is a marvelous truth. Fully 
comprehended it may open to a printer a vista of profound sentiment, and 
invest his occupation with a sacred charadter. The most influential product 
of the printing art is books. There were countless books before the inven- 
tion of printing, but let it be remembered that typography is merely time- 
saving inscribing, and that writing is man s most important invention. By that in- 
vention humanity was advanced from a limited instinctive intelligence, inadequate 



Fourteen Point Caslon No. 540 

Matchless in power among the arts of men is our art of printing. 
In its higher influence it is the chief servant of all that is divine 
in man. If we would, we may through printing types confer with 

all the choice spirits of preceding ages and learn all the knowl- 
edge acquired by men from the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully comprehended it may 
open to a printer a vista of profound sentiment, and invest his oc- 
cupation with a sacred character. The most influential product 
of the printing art is books. There were countless books before 
the invention of printing y but let it be remembered that typography is 
merely time-saving inscribing, and that writing is man 's most impor- 

Eighteen Point Caslon No. 540 

Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, 

we may through printing types confer with all the 
choice spirits of preceding ages and learn all the 
knowledge acquired by men from the dawn of civi- 
lization. This is sober truth. This is a marvelous 
truth. Fully comprehended it may open to a printer a 
vista of profound sentiment, and invest his occupation 

Partly opened with two point leads For complete showings see -pages 1S8 and 139 

547 



OLDSTYLE ROMAN BODY TYPE 



Formerly Recut Caslon No. 586 



Recut Caslon 



Six Point Recut Caslon 



Matchless in power among the arts of men is our art of print- 
ing. In its higher influence it is the chief servant of all that is 
divine in man. If we would, we may through printing types 
confer with all the choice spirits of preceding ages and learn 
all the knowledge acquired by men from the dawn of civili- 
zation. This is sober truth. This is a marvelous truth. Fully 

comprehended it may open to a printer a vista of profound 
sentiment, and invest his occupation with a sacred character. 
The most influential product of the printing art is books. There 
were countless books before the invention of printing, but let 
it be remembered that typography is merely time-saving in- 
scribing, and that writing is man's most important invention. 
By that invention humanity was advanced from a limited in- 
stinctive intelligence, inadequate to lift it out of barbarism, 
into the boundless arena of progressive knowledge and inven- 
tiop, renewing and advancing civilization in every generation 
wherever the art of inscribing was freely employed. The in- 
vention of printing illimitably increased the educative power 
of books. Pedagogues of every degree are taught by printing. 
Their real task is to teach their pupils how to assimilate facts 
and ideas and inspiration treasured in printed books. The 
printers' art perpetuates the books from age to age. Every 
book is an evolution from preceding books. Every author is the 
creature of the books he has read, fortunate if he may add a 



Eight Point Recut Caslon 



Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, we 
may through printing types confer with all the choice 
spirits of preceding ages and learn all the knowledge 

acquired by men from the dawn of civilization. 
This is sober truth. This is a marvelous truth. Fully 
comprehended it may open to a printer a vista of 
profound sentiment, and invest his occupation with 
a sacred character. The most influential product of 
the printing art is books. There were countless books 
before the invention of printing, but let it be re- 
membered that typography is merely time-saving 
inscribing, and that writing is man's most important 
invention. Bythat invention humanity was advanced 
from a limited instinctive intelligence, inadequate 
to lift it out of barbarism, into the boundless arena of 
progressive knowledge and invention, renewing and 



Ten Point Recut Caslon 



MATCHLESS in power among the arts of 
men is our art of printing. In its higher 
influence it is the chief servant of all that 
is divine in man. If we would, we may 
through printing types confer with all the 
choice spirits of preceding ages and learn 
all the knowledge acquired by men from 
the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully 
comprehended it may open to a printer 
a vista of profound sentiment, and invest 

his occupation with a sacred character. 
The most influential product of the print- 
ing art is books. There were countless 
books before the invention of printing, 
but let it be remembered that typography 
is merely time-saving inscribing, and that 
writing is man's most important inven- 
tion. By that invention humanity was ad- 
vanced from a limited instinctive intelli- 
gence, inadequate to lift it out of barbar- 
ism, into the boundless arena of progres- 
sive knowledge and invention, renewing 
and advancing civilization in every gen- 
eration wherever the art of inscribing was 
freely employed. The invention of print- 
ing illimitably increased the educative 
power of books. Pedagogues of every de- 
gree are taught by printing. Their real 
task is to teach their pupils how to assimi- 
late facts and ideas and inspiration treas- 
ured in printed books. The printers' art 
perpetuates the books from age to age. Every 
book is an evolution from preceding books. 

Partly opened with two point leads 




TORY ORNAMENT TORY INITIAL 




548 



WORK OF JOSEPH MORDINE 
DELIGHTS THE CRITICS 

^HE recent exhibit of 
1 the work of Joseph 
Mordine at the City 
Galleries in Dayton 
brought forth much 
favorable comment 
from noted critics. His canvases have 
been exhibited in nearly every great 
art gallery in this country. While his 
production of fine paintings was not 
large, America is fortunate in having 
as much as it has from his brush. We 
have had no artist who excelled him 
in seeming to catch in his pictures the 
true spirit of his subject. Mordine had 
very little to do with the story-telling 
in his best pictures; his concern was to 
convey to others the noble emotions 
their creation stirred within himself. 
Throughout the years of his greatest 
accomplishments he adhered rigidly 
to the fine technique acquired in his 
youth. During his whole busy career 
he was interested in studying natural 
history and this accounts for some of 

For complete showings see pages 162 and 163 



OLDSTYLE ROMAN BODY TYPE 

RECUT CASLON Formerly Recut Caslon No. 586 

Twelve Point Recut Caslon 

I , _ 

MATCHLESS in power among the arts of men is our art of printing. In its 
higher influence it is the chief servant of all that is divine in man. If we 
would, we may through printing types confer with all the choice spirits 
of preceding ages and learn all the knowledge acquired by men from the 

dawn of civilization. This is sober truth. This is a marvelous truth. Fully 
comprehended it may open to a printer a vista of profound sentiment, 
and invest his occupation with a sacred character. The most influential 
product of the printing art is books. There were countless books before the 
invention of printing, but let it be remembered that typography is merely 
time-saving inscribing, and that writing is man's most important invention. 
By that invention humanity was advanced from a limited instinctive intelligence, 
inadequate to lift it out ofbarbarism, into the boundless arena of progressive knowl- 

i 

Fourteen Point Recut Caslon 

MATCHLESS in power among the arts of men is our art of printing. 
In its higher influence it is the chief servant of all that is divine in 
man. If we would, we may through printing types confer with all 
the choice spirits of preceding ages and learn all the knowledge 

acquired by men from the dawn of civilization. This is sober truth. 
This is a marvelous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest his occupation 
with a sacred character. The most influential product of the print- 
ing art is books. There were countless books before the invention 
of printing, but let it be remembered that typography is merely time- 
saving inscribing, and that writing is man J s most important inven- 

Eighteen Point Recut Caslon 

MATCHLESS in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, 

we may through printing types confer with all the 
choice spirits of preceding ages and learn all the 
knowledge acquired by men from the dawn of civ- 
ilization. This is sober truth. This is a marvelous 
truth. Fully comprehended it may open to a printer 
a vista of profound sentiment, and invest his occu- 

Partly opened with two point leads For complete showings see pages 162 and 163 

549 



OLDSTYLE ROMAN BODY TYPE 
Ronaldson Oldstyle No. 551 



Six Point Ronaldson Oldstyle No. 551 

Matchless in power amorTgr the arts of men is our art of 
printing - . In its higher influence it is the chief servant of 
all that is divine in man. If we would, we may through 
printing types confer with all the choice spirits of preced- 
ing ages and learn all the knowledge acquired by men 

from the dawn of civilization. This is sober truth. This is 
a marvelous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest his occu- 
pation with a sacred character. The most influential prod- 
uct of the printing art is books. There were countless 
books before the invention of printing, but let it be re- 
membered that typography is merely time-saving inscrib- 
ing, and that writing is man's most important invention. 
By that invention humanity was advanced from a limited 
instinctive intelligence, inadequate to lift it out of barbar- 



Seven Point Ronaldson Oldstyle No. 551 

Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, we 
may through printing types confer with all the choice 

spirits of preceding ages and learn all the knowledge 
acquired by men from the dawn of civilization. This 
is sober truth. This is a marvelous truth. Fully com- 
prehended it may open to a printer a vista of pro- 
found sentiment, and invest his occupation with a 
sacred character. The most influential product of the 
printing art is books. There were countless books 
before the invention of printing, but let it be remem- 
bered that typography is merely time-saving inscrib- 



Eight Point Ronaldson Oldstyle No. 551 

MaTCHXKSS in power among the arts of men is 
our art of printing. In its higher influence it is 
the chief servant of all that is divine in man. If 
we would, we may through printing types confer 

with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from 
the dawn of civilization. This is sober truth. This 
is a marvelous truth. Fully comprehended it may 
open to a printer a vista of profound sentiment, 
and invest his occupation with a sacred character . 
The most influential product of the printing art 



Nine Point Ronaldson Oldstyle No. 551 

Matchless in power among the arts of men 
is our art of printing. In its higher influence 
it is the chief servant of all that is divine in 
man. If we would, we may through printing 

types confer with all the choice spirits of pre- 
ceding ages and learn all the knowledge ac- 
quired by men from the dawn of civilization . 
This is sober truth . This is a marvelous truth . 
Fully comprehended it may open to a printer a 
vista of prof mind sentiment \ and invest his occu- 



Ten Point Ronaldson Oldstyle No. 551 



Matchless in power among the arts of men is our art of printing. In its higher influence 
it is the chief servant of all that is divine in man. If we would, we may through printing 
types confer with all the choice spirits of preceding ages and learn all the knowledge ac- 
quired by men from the dawn of civilization. This is sober truth. This is a marvelous truth. 

Fully comprehended it may open to a printer a vista of profound sentiment, and invest his 
occupation with a sacred character. The most influential product of the printing art is 
books. There were countless books before the invention of printing, but let it be remem- 
bered that typography is merely time-saving inscribing, and that writing is man's most 
important invention. By that invention humanity was advanced from a limited instinctive intel- 
ligence, inadequate to lift it out of barbarism, into the boundless arena of progressive knowledge 



Eleven Point Ronaldson Oldstyle No. 551 



Matchless in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from the dawn of civilization. This is 

sober truth. This is a marvelous truth. Fully comprehended it may open to a printer 
a vista of profound sentiment, and invest his occupation with a sacred character. 
The most influential product of the printing art is books. There were countless 
books before the invention of printing, but let it be remembered that typography 
is merely time-saving inscribing, and that writing is man's most important inven- 
tion. By that invention humanity zvas advanced from a limited instinctive intelli- 
gence, inadequate to lift it out of barbarism, into the bou7idless arena of progressive 

Partly opened with two point leads 

550 



OLDSTYLE ROMAN BODY TYPE 
Ronaldson Oldstyle No. 551 



Twelve Point Ronaldson Oldstyle No. 551 



Matchless in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from the dawn of civilization. This is 

sober truth. This is a marvelous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest his occupation with a sacred 
character. The most influential product of the printing art is books. There 
were countless books before the invention of printing, but let it be remem- 
bered that typography is merely time-saving inscribing, and that writing is 
niak^s most important invention. By that invention humanity was advanced 
from a limited instinctive intelligence •, inadequate to lift it out of barbarism, into 



Fourteen Point Ronaldson Oldstyle No. 551 

Matchless in power among the arts of men is our art of print- 
ing. In its higher influence it is the chief servant of all that is 
divine in man. If we would, we may through printing types 

confer with all the choice spirits of preceding ages and learn 
all the knowledge acquired by men from the dawn of civiliza- 
tion. This is sober truth. This is a marvelous truth. Fully com- 
prehended it may open to a printer a vista of profound senti- 
ment, and invest his occupation with a sacred character. The 
most influential product of the printing art is books. There 
were countless books before the invention of printing, but let 
it be remembered that typography is merely time-saving in- 

Eighteen Point Ronaldson Oldstyle No. 551 

] 

Matchless in power among the arts of men is our art 
of printing. In its higher influence it is the chief ser- 
vant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spirits 

of precediug ages and learn all the knowledge acquired 
by men from the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully comprehended 
it may open to a printer a vista of profound sentiment, 
and invest his occupation with a sacred character. The 



Partly opened with two point 



JVb Italic made for H and 18 point 

551 



OLDSTYLE ROMAN BODY TYPE 

Oldstyle No. 583 



Six Point Oldstyle No. 583 



Matchless in power among the arts of men is our art of 
printing. In its higher influence it is the chief servant of all 
that is divine in man. If we would, we may through print- 
ing types confer with all the choice spirits of preceding ages 
and learn all the knowledge acquired by men from the dawn 
of civilization. This is sober truth. This is a marvelous truth. 

Fully comprehended it may open to a printer a vista of pro- 
found sentiment, and invest his occupation with a sacred 
character. The most influential product of the printing art 
is books. There were countless books before the invention 
of printing, but let it be remembered that typography is 
merely time-saving inscribing, and that writing is man's 
most important invention. By that invention humanity was 
advanced from a limited instinctive intelligence, inade- 
quate to lift it out of barbarism, into the boundless arena 
of progressive knowledge and invention, renewing and ad- 
vancing civilization in every generation wherever the art 
of inscribing was freely employed. The invention of print- 
ing inimitably increased the educative power of books. 
Pedagogues of every degree are taught by printing. Their 
real task is to teach their pupils how to assimilate facts and 
ideas and inspiration treasured in printed books. Theprinters' 



Eight Point Oldstyle No. 583 



Matchless in power among the arts of men is 
our art of printing. In its higher influence it is 
the chief servant of all that is divine in man. If 
we would, we may through printing types confer 
with all the choice spirits of preceding ages and 

learn all the knowledge acquired by men from the 
dawn of civilization. This is sober truth. This is a 
marvelous truth. Fully comprehended it may 
open to a printer a vista of profound sentiment, 
and invest his occupation with a sacred char- 
acter. The most influential productof the printing 
art is books. There were countless books before 
the invention of printing, but let it be remem- 
bered that typography is merely time-saving 
inscribing, and that writing is man's most im- 
portant invention. By that invention humanity 
was advanced from a limited instinctive intelli- 



Ten Point Oldstyle No. i 



Matchless in power among- the arts of men is our art of printing. In its hig-her influence 
it is the chief servant of all that is divine in man. If we would, we may through printing" 
types confer with all the choice spirits of preceding ages, and learn all the knowledge ac- 
quired by men from the dawn of civilization. This is sober truth. This is a marvelous 

truth. Fully comprehended it may open to a printer a vista of profound sentiment, and 
invest his occupation with a sacred character. The most influential product of the printing 
art is books. There were countless books before the invention of printing, but let it be 
remembered that typography is merely time-saving inscribing, and that writing is man's 
most important invention. By that invention humanity was advanced from a limited 
instinctive intelligence, inadequate to lift it out of barbarism, into the boundless arena 
of progressive knowledge and invention, renewing and advancing civilization in every 
generation wherever the art of inscribing was freely employed. The invention of printing 
illimitably increased the educative power of books. Pedagogues of every degree are 
t might by printing-. Their real task is to teach their pupils how to assimilate facts and ideas 
a?id inspiration treasured in printed books. The printers' art perpetuates the books from age to 



Eleven Point Oldstyle No. 583 



Matchless in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is divine in man. If we would, w r e may 
through printing types confer with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully comprehended it may open to a printer a 
vista of profound sentiment, and invest his occupation with a sacred character. 

The most influential product of the printing art is books. There were countless 
books before the invention of printing, but let it be remembered that typography 
is merely time-saving inscribing, and that writing is man's most important inven- 
tion. By that invention humanity was advanced from a limited instinctive intelli- 
gence, inadequate to lift it out of barbarism, into the boundless arena of progressive 
knowledge and invention, renewing and advancing civilization in every genera- 
tion wherever the art of inscribing tvas freely employed. The invention of printing 
illimitably increased the educative power of books. Pedagogues of every degree are 

Partly opened with two point leads 

552 



OLDSTYLE ROMAN BODY TYPE 
Oldstyle No. 550 



Six Point Oldstyle No. 550 



Matchless in power among the arts of men is our art of 
printing. In its higher influence it is the chief servant of 
all that is divine in man. If we would, we may through 
printing types confer with all the choice spirits of preced- 
ing ages and learn all the knowledge acquired by men 

from the dawn of civilization, This is sober truth. This is 
a marvelous truth. Fully comprehended it may open to 
a printer a vista of profound sentiment, and invest his 
occupation with a sacred character. The most influential 
product of the printing art is books. There were count- 
less books before the invention of printing, but let it be 
remembered that typography is merely time-saving 
inscribing, and that writing is man's most important in- 
veniion. By that invention humanity was advanced from a 
limited instinctive intelligence, inadequate to lift it out of 



Seven Point Oldstyle No. 550; 



Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, we 
may through printing types confer with all the choice 

spirits of preceding ages and learn all the knowledge 
acquired by men from the dawn of civilization. This 
is sober truth. This is a marvelous truth. Fully com- 
prehended it may open to a printer a vista of profound 
sentiment, and invest his occupation with a sacred 
character. The most influential product of the print- 
ing art is books. There were countless books before 
the invention of printing, but let it be remembei'ed 
that typography is merely time-saving inscribing, 



Eight Point Oldstyle No. 550 



Nine Point Oldstyle No. 550 



Matchless in power among the arts of men is 
our art of printing. In its higher influence it is 
the chief servant of all that is divine in man. If 
we would, we may through printing types confer 
with all the choice spirits of preceding ages and 

learn all the knowledge acquired by men from 
the dawn of civilization. This is sober truth. This 
is a marvelous truth. Fullycomprehendeditmay 
open to a printer a vista of profound sentiment, 
and invest his occupation with a sacred character \ 
The most influential product of the printing art is 



Matchless in power among the arts of men 
is our art of printing. In its higher influence 
it is the chief servant of all that is divine in 
man. If we would, we may through printing 

types confer with all the choice spirits of pre- 
ceding ages and learn all the knowledge ac- 
quired by men from the dawn of civilization. 
This is sober truth . This is a marvelous truth . 
Fully comprehended it may open to a printer a 
vista of profound sentime7tt, and invest his occu- 



Ten Point Oldstyle No. 550 



Eleven Point Oldstyle No. 550 



Matchless in power among- the arts of 
men is our art of printing. In its higher 
influence it is the chief servant of all that 
is divine in man. If we would, we may 

through printing types confer with all 
the choice spirits of preceding ages and 
learn all the knowledge acquired by men 
from the dawn of civilization. This is 
sober truth. This is a marvelous truth. Fully 
comprehendeditmay open to a printer a vista 



Matchless in power among the arts 
of men is our art of printing. In its 
higher influence it is the chief servant 
of all that is divine in man. If we would, 

we may through printing types confer 
with all the choice spirits of preceding 
ages and learn all the knowledge ac- 
quiredby men from the dawn of civilisa- 
tion. This is sober truth. This is a marvel- 



Twelve Point Oldstyle No. 550 



Matchless in power among the arts of men is our art of printing. In 
its higher influence it is the chief servant of all that is divine in man. 
If we would, we may through printing types confer with all the choice 

spirits of preceding ages and learn all the knowledge acquired by men 
from the dawn of civilization. This is sober truth. This is a marvelous 
truth. Fully comprehended it may open to a printer a vista of pro- 
found sentiment, and invest his occupation with a sacred character. 
The most influential product of the printing art is books. There were 
countless books before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that zvriting is man's most 



Partly opened with two point leads 



553 



MODERN ROMAN BODY TYPE 
Century Expanded 



Four Point Century Expanded 



Matchless in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is divine in man. If we would, we 
may through printing types confer with all the choice spirits of preceding ages 
and learn all the knowledge acquired by men from the dawn of civilization. 
This is sober truth. This is a marvelous truth. Fully comprehended it may 
open to a printer a vista of profound sentiment, and invest his occupation 
with a sacred character. The most influential product of the printing art is 
books. There were countless books before the invention of printing, but let 
it be remembered that typography is merely time-saving inscribing, and that 

writing is man's most important invention. By that invention humanity was 
advanced from a limited instinctive intelligence, inadequate to lift it out of 
barbarism, into the boundless arena of progressive knowledge and invention, 
renewing and advancing civilization in every generation wherever the art of 
inscribing was freely employed. The invention of printing inimitably increased 
the educative power of books. Pedagogues of every degree are taught by 
printing. Their real task is to teach their pupils how to assimilate facts and 
ideas and inspiration treasured in printed books . The printers' art perpetuates 
the books from age to age. Every book ia an evolution from preceding books. 
Every author is the creature of the books he has read, fortunate if he may add 
a little to the world's treasure of knowledge and ideas. Printing, in addition 
to its cultural power, has become the most influential force in commerce; the 
best means of bringing sellers and buyers together. Beginning with Colum- 
bus, who found the philosophical theory of a round world printed in a book 
and became immortal by proving the theory to be a fact, a newer and greater 
world was discovered, chiefly through incentive found in printed books. The 
literature of overseas exploration begins with the narrative of Columbus, 
quickly printed in several countries, stirring men and rulers of men to similar 
adventures. With discovery came trade. With the introduction of power - 
driven factories came the necessity for wider markets, too extensive to con- 
trol by word of mouth. Printing was gradually found to be the most econom- 



Four and One-half Point Century Expanded 

Matchless in power among- the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is divine in man. If we would, we 
may through printing types confer with all the choice spirits of prece ding age s 
and learn all the knowledge acquired by men from the dawn of civilization. 
This is sober truth. This is a marvelous truth. Fully comprehended it may open 
to a printer a vista of profound sentiment, and invest his occupation with a 
sacred character. The most influential product of the printing art is books. 
There were countless books before the invention of printing, but let it be re- 
membered that typography is merely time-saving inscribing, and that writing 

is man's most important invention. By that invention humanity was advanced 
from a limited instinctive intelligence, inadequate to lift it out of barbarism, 
into the boundless arena of progressive knowledge and invention, renewing 
and advancing civilization in every generation wherever the art of inscribing 
was freely employed. The invention of printing inimitably increased the edu- 
cative power of books. Pedagogues of every degree are taught by printing. 
Their real task is to teach their pupils how to assimilate facts and ideas and 
inspiration treasured in printed books. The printers' art perpetuates the books 
from age to age. Every book is an evolution from preceding books. Every 
author is the creature of the books he has read, fortunate if he may add a 
little to the world's treasure of knowledge and ideas. Printing, in addition to 
its cultural power, has become the most influential force in commerce; the 
best means of bringing sellers and buyers together. Beginning with Colum- 
bus, who found the philosophical theory of around world printed in a book and 
became immortal by proving the theory to be a fact, a newer and greater world 
was discovered, chiefly through incentive found in printed books. The liter a- 
ture of overseas exploration begins with the narrative of Columbus, quickly 
printed in several countries, stirring men and rulers of men to similar adven- 



CENTURY EXPANDED 

A TYPE WITHOUT HAIRLINES 

Unsurpassed for use in textbooks, directories, catalogues 
and commercial work in general 



American Type Founders Company, Maker 



Five Point Century Expanded 



Matchless in power among the arts of men is our art of printing. 
In its higher influence it is the chief servant of all that is divine in 
man. If we would, we may through printing types confer with all 
the choice spirits of preceding ages and learn all the knowledge ac- 
quired by men from the dawn of civilization. This is sober truth. 
This is a marvelous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest his occupation 
with a sacred character. The most influential product of the print- 
ing art is books. There were countless books before the invention 
of printing, but let it be remembered that typography is merely 
time-saving inscribing, and that writing is man's most important 
invention. By that invention humanity was advanced from a lim- 
ited instinctive intelligence, inadequate to lift it out of barbarism, 
into the boundless arena of progressive knowledge and invention, 
renewing and advancing civilization in every generation wherever 
the art of inscribing was freely employed. The invention of print- 
ing inimitably increased the educative power of books. Pedagogues 
of every degree are taught by printing. Their real task is to teach 
their pupils how to assimilate facts and ideas and inspiration treas- 
ured in printed books. The printers' art perpetuates the books from 
age to age. Every book is an evolution from preceding books. Every 
author is the creature of the books he has read, fortunate if he may 
add a little to the world's treasure of knowledge and ideas. Printing, 
in addition to its cultural power, has become the most influential 
force in commerce; the best means of bringing sellers and buyers 
together. Beginning with Columbus, who found the philosophical 
theory of a round world printed in a book and became immortal 
by proving the theory to be a fact, a newer and greater world was 
discovered, chiefly through incentive found in printed books. The 

Partly opened with two point leads 



554 



Five and One-half Point Century Expanded 

Matchless in power among the arts of men is our art of 
printing. In its higher influence it is the chief servant of all 
that is divine in man. If we would, we may through printing 
types confer with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from the dawn of 
civilization. This is sober truth. This is a marvelous truth. 
Fully comprehended it may open to a printer a vista of pro- 
found sentiment, and invest his occupation with a sacred 
character. The most influential product of the printing art 
is books. There were countless books before the invention of 
printing, but let it be remembered that typography is mere- 
ly time-saving inscribing, and that writing is man's most 
important invention. By that invention humanity was ad- 
vanced from a limited instinctive intelligence, inadequate to 
lift it out of barbarism, into the boundless arena of progres- 
sive knowledge and invention, renewing and advancing 
civilization in every generation wherever the art of inscrib- 
ing was freely employed. The invention of printing inimit- 
ably increased the educative power of books. Pedagogues 
of every degree are taught by printing. Their real task is to 
teach their pupils how to assimilate facts and ideas and in- 
spiration treasured in printed books. The printers' art per- 
petuates the books from age to age. Every book is an evolu- 
tion from preceding books. Every author is the creature of 
the books he has read, fortunate if he may add a little to the 
world's treasure of knowledge and ideas. Printing, in addi- 
tion to its cultural power, has become the most influential 

For complete showings see pages ZOU and 205 



MODERN ROMAN BODY TYPE 
Century Expanded 



Six Point Century Expanded 



Matchless in power among the arts of men is our art of printing-. In its higher influence it is the chief servant of all that 
is divine in man. If we would, we may through printing types confer with all the choice spirits of preceding ages and learn 
all the knowledge acquired by men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully compre- 
hended it may open to a printer a vista of profound sentiment, and invest his occupation with a sacred character. The most 
influential product of the printing art is books. There were countless books before the invention of printing, but let it be re- 
membered that typography is merely time-saving inscribing, and that writing is man's most important invention. By that 
invention humanity was advanced from a limited instinctive intelligence, inadequate to lift it out of barbarism, into the 

boundless arena of progressive knowledge and invention, renewing and advancing civilization in every generation wherever 
the art of inscribing was freely employed. The invention of printing inimitably increased the educative power of books. Peda- 
gogues of every degree are taught by printing. Their real task is to teach their pupils how to assimilate facts and ideas and 
inspiration treasured in printed books. The printers' art perpetuates the books from age to age. Every book is an evolution 
from preceding books. Every author is the creature of the books he has read, fortunate if he may add a little to the world's 
treasure of knowledge and ideas. Printing, in addition to its cultural power, has become the most influential force in com- 
merce; the best means of bringing sellers and buyers together. Beginning with Columbus, who found the philosophical theory 
of a round world printed in a book and became immortal by proving the theory to be a fact, a newer and greater world was 
discovered, chiefly through incentive found in printed books. The literature of overseas exploration begins with the narrative 
of Columbus, quickly printed in several countries, stirring men and rulers of men to similar adventures. With discovery came 
trade. With the introduction of power-driven factories came the necessity for wider markets, too extensive to control by word 
of mouth. Printing was gradually found to be the most economical and effective sales agency, and the printer thus became 
premier in the cabinet of King Commerce. Manufacturers greatly flourish who rarely come in contact with a user of their 
wares, which have been introduced to the buyers by the work of the printers. As the right hand of commerce printing has an 



CENTURY EXPANDED 

A TYPE WITHOUT HAIRLINES 

, An attractive design that instantly commends itself for 
its clearness, symmetry and dignity 



American Type Founders Company, Maker 



Seven Point Century Expanded 



Matchless in power among the arts of men is our art of printing. In its higher influence it is the chief servant 
of all that is divine in man. If we would, we may through printing types confer with all the choice spirits of pre- 
ceding ages and learn all the knowledge acquired by men from the dawn of civilization. This is sober truth. This 
is a marvelous truth. Fully comprehended it may open to a printer a vista of profound sentiment, and invest his 
occupation with a sacred character. The most influential product of the printing art is books. There were countless 
books before the invention of printing, but let it be remembered that typography is merely time-saving inscribing, 
and that writing is man's most important invention. By that invention humanity was advanced from a limited in- 
stinctive intelligence, inadequate to lift it out of barbarism, into the boundless arena of progressive knowledge and 
invention, renewing and advancing civilization in every generation wherever the art of inscribing was freely em- 
ployed. The invention of printing inimitably increased the educative power of books. Pedagogues of every degree 
are taught by printing. Their real task is to teach their pupils how to assimilate facts and ideas and inspiration 
treasured in printed books. The printers' art perpetuates the books from age to age. Every book is an evolution 
from preceding books. Every author is the creature of the books he has read, fortunate if he may add a little to 
the world's treasure of knowledge and ideas. Printing, in addition to its cultural power, has become the most in- 
fluential force in commerce ; the best means of bringing sellers and buyers together. Beginning with Columbus, 
who found the philosophical theory of a round world printed in a book and became immortal by proving the theory 
to be a fact, a newer and greater world was discovered, chiefly through incentive found in printed books. The litera- 
ture of overseas exploration begins with the narrative of Columbus, quickly printed in several countries, stirring 
men and rulers of men to similar adventures. With discovery came trade. With the introduction of power-driven 
factories came the necessity for wider markets, too extensive to control by word of mouth. Printing was gradually 
found to be the most economical and effective sales agency, and the printer thus became premier in the cabinet of 
King Commerce. Manufacturers greatly flourish who rarely come in contact with a user of their wares, which have 

Partly opened with two point leads For complete showings see pages 20A and 205 

555 



MODERN ROMAN BODY TYPE 
Century Expanded 



Eight Point Century Expanded 



Matchless in power among the arts of men is our art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, we may through printing types confer with all the 
choice spirits of preceding ages and learn all the knowledge acquired by men from the dawn of civi- 
lization. This is sober truth. This is a marvelous truth. Fully comprehended it may open to a printer a 
vista of profound sentiment, and invest his occupation with a sacred character. The most influential 
product of the printing art is books. There were countless books before the invention of printing, but 

let it be remembered that typography is merely time-saving inscribing, and that writing is man's most 
important invention. By that invention humanity was advanced from a limited instinctive intelli- 
gence, inadequate to lift it out of barbarism, into the boundless arena of progressive knowledge and 
invention, renewing and advancing civilization in every generation wherever the art of inscribing was 
freely employed. The invention of printing inimitably increased the educative power of books. Peda- 
gogues of every degree are taught by printing. Their real task is to teach their pupils how to assimilate 
facts and ideas and inspiration treasured in printed books. The printers' art perpetuates the books 
from age to age. Every book is an evolution from preceding books. Every author is the creature of 
the books he has read, fortunate if he may add a little to the world's treasure of knowledge and ideas. 
Printing, in addition to its cultural power, -has become the most influential force in commerce; the 



CENTURY EXPANDED 

A TYPE WITHOUT HAIRLINES 

The favorite face for newspapers and periodicals where 
a legible and easily set type is desirable 



American Type Founders Company, Maker 



Nine Point Century Expanded 



MATCHLESS in power among the arts of men is our art of printing. In its higher influence it is 
the chief servant of all that is divine in man. If we would, we may through printing types 
confer with all the choice spirits of preceding ages and learn all the knowledge acquired by 
men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully com- 
prehended it may open to a printer a vista of profound sentiment, and invest his occupation 
with a sacred character. The most influential product of the printing art is books. There were 

countless books before the invention of printing, but let it be remembered that typography 
is merely time-saving inscribing, and that writing is man's most important invention. By that 
invention humanity was advanced from a limited instinctive intelligence, inadequate to lift 
it out of barbarism, into the boundless arena of progressive knowledge and invention, re- 
newing and advancing civilization in every generation wherever the art of inscribing was 
freely employed. The invention of printing inimitably increased the educative power of books. 
Pedagogues of every degree are taught by printing. Their real task is to teach their pupils 
how to assimilate facts and ideas and inspiration treasured in printed books. The printers' 
art perpetuates the books from age to age. Every book is an evolution from preceding books. 
Every author is the creature of the books he has read, fortunate if he may add a little to 
the world's treasure of knowledge and ideas. Printing, in addition to its cultural power, 

Partly opened with two point leads For. complete showings seepages 20U and SOS 

556 



MODERN ROMAN BODY TYPE 



Century Expanded 



THE WEATHER 

Today, probably snow with 
rather higher temperature 



©htfUafl 



VOL.XLV. No. 4 



WEDNESDAY, JANUARY 



AMBASSADOR ASSERTS THAT 
COUNTRY HAS MODEST AIMS 

Declares Nation Simply Wants to Resume Its Prewar Standing 



NOT MILITARISTIC, HE DECLARES 



Envoy Tells University That American 
Views Rarely Differ From Theirs 



New York, January 5. — The actions of one 
of the leading European nations with respect 
to reparations, its army, and its participation 
in the conference, were defended by its envoy 
at the banquet of the Travel Club, last night. 

The speaker denied most vehemently that 
his country was militaristic, and declared they 
had been more lenient with their adversaries 
than the latter had been with them when the 
situation was reversed, and asserted that the 
ambitions of his compatriots in the conference 
were modest and aimed only at regaining the 
position held previously to the late conflict. 

The subject of trade was also touched upon 
and assurances were given that this country 
had little to fear from them in that direction 
because their products are not so very cheap 
and they do not generally compete with ours. 
Each country conformed to its own bent and 
obeying its own interest followed somewhat 
different lines which seldom conflicted. 

Taking up the much discussed question of 
reparations, he said that some people believe 
that as victors their demands were too heavy 
and asked if they could not show more mercy. 
His country wished she could but somebody 
must pay for the reconstruction of all ruined 
areas and naturally it must be done by those 
responsible for them. 

He said the nation was not a militaristic one 
and is not maintaining an enormous army. In 



fact, he asserted, year by year it is steadily 
decreasing in size. Military service has been 
reduced to eighteen months and will soon be 
one year, if no untoward event interferes. 

As the country is normally a thrifty one, it 
spends considerably less for its defense than 
Continued on Page Four 



BUSINESS 

STRON 

Building Revivi 
Account of L 



APPLE GROWERS P ROSPER 

Canadian Packing Houses Constructed to 
Care for Increased Fruit Production 

Apple growers in parts of British Columbia 
are experiencing high prosperity. Increased 
production from several thousand commercial 
orchards has resulted in the construction of a 
large number of packing houses adequately 



Good Morning ! 

Good Morning, Brother Sunshine; 

Good Morning, Sister Song; 
I beg your humble pardon 

If you've waited very long. 
I thought I heard you rapping; 

To shut you out were sin; 
My heart is standing open — 

Won't you walk right in ? 

Good Morning, Brother Gladness; 

Good Morning, Sister Smile; 
They told me you were coming, 

So I waited for awhile. 
I'm lonesome here without you; 

A weary while it's been; 
My heart is standing open — 

Won't you walk right in ? 

Good Morning, Brother Kindness ; 

Good Morning, Sister Cheer; 
I heard you were out calling, 

So I waited for you here. 
Some way I keep forgetting 

I have to toil and spin 
When you are my companions — - 

Won't you walk right in ? 

J.W. Foley, New York Sun 



RISE OF THE HUMBLE CORNCOB 

According to recent reports, chemists have 
practically solved the problem of turning the 
most useless American product into the most 
rapidly disappearing American product. That 
is, they have made corncobs into a motor fuel 
and have named this unique product furfural. 

557 



Chicago, January 5 
unless all the indicati 
conditions are to rece 
reviving by a further 
corn. With the larges 
raised in the United S 
of the market has bee 
of late, sentiment has 
side, and some of them 
been larger buyers th 
connected with some 
hogs selling at over $ 
cents per bushel in co 
the West in recoverin 

The statement of th 
leading mail order ho 
shortly is sure to brin 
business than was sho 
improvements in volu 
with last year's prices 
lines of various comm 
and some other impor 
grade, with prospects 
ment. Building opera 
a fairly large scale an 
thing that prevents a 
inability to find suffici 
the place of men who 
total of all commoditi 



ENCOURAGI 
FROMRE 

Statistical Departm 
Company Gives C 

The span of human 
United States is stead 
lengthening notwiths 
threescore years and 
reported by the statis 
of perhaps the larges 
corporations that the 
increase of two and th 
in the life span in the 
and that the duration 

PANEL BORDER 



MODERN ROMAN BODY TYPE 
Century Expanded 



Ten Point Century Expanded No. 2 



Matchless in power among the arts of men is our art of printing-. In its higher influence it 
is the chief servant of all that is divine in man. If we would, we may through printing types 
confer with all the choice spirits of preceding ages and learn all the knowledge acquired by 
men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully com- 
prehended it may open to a printer a vista of profound sentiment, and invest his occupation 

with a sacred character. The most influential product of the printing art is books. There were 
countless books before the invention of printing, but let it be remembered that typography 
is merely time-saving inscribing, and that writing is man's most important invention. By that 
invention humanity was advanced from a limited instinctive intelligence, inadequate to lift 
it out of barbarism, into the boundless arena of progressive knowledge and invention, re- 
newing and advancing civilization in every generation wherever the art of inscribing was 
freely employed. The invention of printing illimitably increased the educativepower of books . 
Pedagogues of every degree are taught by printing. Their real task is to teach their pupils 



Ten Point Century Expanded 

Matchless in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spirits of preceding ages and learn 
all the knowledge acquired by men from the dawn of civilization. This is sober truth. 
This is a marvelous truth. Fully comprehended it may open to a printer a vista of 
profound sentiment, and invest his occupation with a sacred character. The most 

influential product of the printing art is books. There were countless books before 
the invention of printing, but let it be remembered that typography is merely time- 
saving inscribing, and that writing is man's most important invention. By that in- 
vention humanity was advanced from a limited instinctive intelligence, inadequate 
to lift it out of barbarism, into the boundless arena of progressive knowledge and 
invention, renewing and advancing civilization in every generation wherever the art 
of inscribing was freely employed. The invention of printing illimitably increased the 



Eleven Point Century Expanded 

Matchless in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from the dawn of civilization. This is 
sober truth. This is a marvelous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest his occupation with a sacred 

character. The most influential product of the printing art is books. There were 
countless books before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is man's most 
important invention. By that invention humanity was advanced from a limited 
instinctive intelligence, inadequate to lift it out of barbarism, into the boundless 
arena of progressive knowledge and invention, renewing and advancing civili- 
zation in every generation wherever the art of inscribing was freely employed. 
The invention of printing illimitably increased the educative power of books. 
Pedagogues of every degree are taught by printing. Their real task is to teach 
their pupils how to assimilate facts and ideas and inspiration treasured in 

Partly opened with two point leads For complete showings see pages 20A and 205 

558 



MODERN ROMAN BODY TYPE 
Century Expanded 



Twelve Point Century Expanded 



Matchless in power among the arts of men is our art of printing. In 
its higher influence it is the chief servant of all that is divine in man. 
If we would, we may through printing types confer with all the choice 
spirits of preceding ages and learn all the knowledge acquired by men 

from the dawn of civilization. This is sober truth. This is a marvelous 
truth. Fully comprehended it may open to a printer a vista of profound 
sentiment, and invest his occupation with a sacred character. The most 
influential product of the printing art is books. There were countless 
books before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is man's 
most important invention. By that invention humanity was advanced 

Fourteen Point Century Expanded 

Matchless in power among the arts of men is our art of print- 
ing. In its higher influence it is the chief servant of all that is 
divine in man. If we would, we may through printing types 

confer with all the choice spirits of preceding ages and learn 
all the knowledge acquired by men from the dawn of civiliza- 
tion. This is sober truth. This is a marvelous truth. Fully com- 
prehended it may open to a printer a vista of profound senti- 
ment, and invest his occupation with a sacred character. The 
most influential product of the printing art is books. There 
were countless books before the invention of printing, but let 

Eighteen Point Century Expanded 

Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, 
we may through printing types confer with all the 

choice spirits of preceding ages and learn all the 
knowledge acquired by men from the dawn of 
civilization. This is sober truth. This is a marvel- 
ous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest 
his occupation with a sacred character. The most 

Partly opened with two point leads FCFCQ ^or complete showings see pages £04 and 205 



MODERN ROMAN BODY TYPE 
Scotch Roman 



Six Point Scotch Roman 



Matchless in power among the arts of men is our art of 
printing. In its higher influence it is the chief servant of 
all that is divine in man. If we would, we may through 
printing types confer with all the choice spirits of preced- 
ing ages and learn all the knowledge acquired by men from 
the dawn of civilization. This is sober truth. This is a mar- 
velous truth. Fully comprehended it may open to a printer 
a vista of profound sentiment, and invest his occupation 

with a sacred character. The most influential product of 
the printing art is books. There were countless books be- 
fore the invention of printing, but let it be remembered 
that typography is merely time-saving inscribing, and that 
writing is man's most important invention. By that inven- 
tion humanity was adyanced from a limited instinctive 
intelligence, inadequate to lift it out of barbarism, into 
the boundless arena of progressive knowledge and inven- 
tion, renewing and advancing civilization in every genera- 
tion wherever the art of inscribing was freely employed. 
The invention of printing inimitably increased the edu- 
cative power of books. Pedagogues of every degree are 
taught by printing. Their real task is to teach their pupils 
how to assimilate f actd and ideas and inspiration treas- 
ured in printed books. The pi-inters' art perpetuates the 



Eight Point Scotch Roman 



Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, we 
may through printing types confer with all the 
choice spirits of preceding ages and learn all the 
knowledge acquired by men from the dawn of civi- 
lization. This is sober truth. This is a marvelous 
truth . Fully comprehended it may open to a printer 
a vista of profound sentiment, and invest his occu- 
pation with a sacred character. The most influential 
product of the printing art is books. There were 
countless books before the invention of printing, 
but let it be remembered that typography is merely 
time-saving inscribing, and that writing is man's 
most important invention. By that invention hu- 
manity was advanced from a limited instinctive in- 
telligence, inadequate to lift it out of barbarism, into 
the boundless arena of progressive knowledge and in- 



-L 



Ten Point Scotch Roman 



Matchless in power among the arts of men is our art of printing. In its higher influence it is the 
chief servant of all that is divine in man. If we would, we may through printing types confer 
with all the choice^ spirits of preceding ages and learn all the knowledge acquired by men from 
the dawn of civilization. This is sober truth. This is a marvelous truth. Fully comprehended it 
may open to a printer a vista of profound sentiment, and invest his occupation with a sacred 
character. The most influential product of the printing art is books. There were countless books 

before the invention of printing, but let it be remembered that typography is merely time-saving 
inscribing, and that writing is man's most important invention. By that invention humanity was 
advanced from a limited instinctive intelligence, inadequate to lift it out of barbarism, into the 
boundless arena of progressive knowledge and invention, renewing and advancing civilization 
in every generation wherever the art of inscribing was freely employed. The invention of print- 
ing illimitably increased the educative power of books. Pedagogues of every degree are taught 
by printing. Their Veal task is to teach their pupils how to assimilate facts and ideas and, inspiration 
treasured in printed books. The printers'* art perpetuates the books from age to age. Every book is an evo- 



Eleven Point Scotch Roman 



Matchless in power among the arts of men is our art of printing. In its higher influence it 
is the chief servarit of all that is divine in man. If we would, we may through printing types 
confer with all th|e choice spirits of preceding ages and learn all the knowledge acquired b}^ 
men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully 
comprehended it may open to a printer a vista of profound sentiment, and invest his occu- 
pation with a sacred character. The most influential product of the printing art is books. 

There were countless books before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is man's most important in- 
vention. By that invention humanity was advanced from a limited instinctive intelligence, 
inadequate to lift it out of barbarism, into the boundless arena of progressive knowledge 
and invention, renewing and advancing civilization in every generation wherever the art of 
inscribing was freely employed. The invention of printing illimitably increased the edu- 
cative poioer of boohs. Pedagogues of every degree are taught by printing. Their real task is 
to teach their pupils how to assimilatefacts and ideas and inspiration treasured in printed books. 



Partly opened with two point leads 



560 



For complete showings see pages 252 and 25S 



MODERN ROMAN BODY TYPE 
Scotch Roman 



Twelve Point Scotch Roman 



Matchless in power among the arts of men is our art of printing. In its high- 
er influence it is the chief servant of all that is divine in man. If we would, we 
may through printing types conferwith all the choice spirits of preceding ages 
and learn all the knowledge acquired by men from the dawn of civilization. 
This is sober truth. This is a marvelous truth. Fully comprehended it may 

open to a printer a vista of profound sentiment, and invest his occupation with 
a sacred character. The most influential product of the printing art is books. 
There were countless books before the invention of printing, but let it be re- 
membered that typography is merely time-saving inscribing, and that writing 
is man's most important invention. By that invention humanity was advanced 
from a limited instinctive intelligence, inadequate to lift it out of barbarism, into 
the boundless arena of progressive knowledge and invention, renewing and ad- 



Fourteen Point Scotch Roman 

Matchless in power among the arts of men is our art of printing. 
In its higher influence it is the chief servant of all that is divine 
in man. If we would, we may through printing types conferwith 
all the choice spirits of preceding ages and learn all the knowledge 
acquired by men from the dawn of civilization. This is sober 

truth. This is a marvelous truth. Fully comprehended it may 
open to a printer a vista of profound sentiment, and invest his 
occupation with a sacred character. The most influential prod- 
uct of the printing art is books. There were countless books 
before the invention of printing', but let it be remembered that 



Eighteen Point Scotch Roman 



Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
|servant of all that is divine in man. If we would, 
we may through printing types confer with all the 

choice spirits of preceding ages and learn all the 
knowledge acquired by men from the dawn of 
civilization. This is sober truth. This is a marvel- 
ous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest 

Partly opened with two point leads , p or complete showings see -pages 252 and 253 



^ 



MODERN ROMAN BODY TYPE 
Harris Roman 



Five Point Harris Roman 



Matchless in power among the arts of men is our art of printing. 
In its higher influence it is the chief servant of all that is divine in 
man. If we would, we may through printing types confer with all 
the choice spirits of preceding ages and learn all the knowledge 
acqiiired by men from the dawn of civilization. This is sober truth. 
This is a marvelous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest his occupation 
with a sacred character. The most influential product of the print- 
ing art is books. There were countless books before the invention 
of printing, but let it be remembered that typography is merely 
time-saving inscribing, and that writing is man's most important 
invention. By that invention humanity was advanced from a lim- 
ited instinctive intelligence, inadequate to lift it out of barbarism, 
into the boundless arena of progressive knowledge and inven- 
tion, renewing and advancing civilization in every generation 
wherever the art of inscribing was freely employed. The inven- 
tion of printing inimitably increased the educative power of 
books. Pedagogues of every degree are taught by printing. Their 
real task is to teach their pupils how to assimilate facts and ideas 
and inspiration treasured in printed books. The printers' art per- 
petuates the books from age to age. Every book is an evolution 
from preceding books. Every author is the creature of the books 
he has read, fortunate if he may add a little to the world's treas- 
ure of knowledge and ideas. Printing, in addition to its cultural 
power, Has become the most influential force in commerce; the 
best means of bringing sellers and buyers together. Beginning 



Six Point Harris Roman 



Matchless in power amongr the arts of men is our art of 
printing. In its higher influence it is the chief servant of 
all that is divine in man. If we would, we may through 
printing types confer with all the choice spirits of pre- 
ceding ages and learn all the knowledge acquired by men 
from the dawn of civilization. This is sober truth. This is 
a marvelous truth. Fully comprehended it may open to 

a printer a vista of profound sentiment, and invest his 
occupation with a sacred character. The most influential 
product of the printing art is books. There were count- 
less books before the invention of printing, but let it be 
remembered that typography is merely time-saving in- 
scribing, and that writing is man's most important inven- 
tion. By that invention humanity was advanced from a 
limited instinctive intelligence, inadequate to lift it out 
of barbarism, into the boundless arena of progressive 
knowledge and invention, renewing and advancing civ- 
ilization in every generation wherever the art of inscrib- 
ing was freely employed. The invention of printing inim- 
itably increased the educative power of books. Peda- 
gogues of every degree are taught by printing. Their real 
task is to teach their pupils how to assimilate facts and 



Eight Point Harris Roman 



Nine Point Harris Roman 



Matchless in power among the arts of men is 
our art of printing. In its higher influence it is 
the chief servant of all that is divine in man. If 
we would, we may through printing types con- 
fer with all the choice spirits of preceding ages 
and learn all the knowledge acquired by men 

from the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully compre- 
hended it may open to a printer a vista of pro- 
found sentiment, and invest his occupation with 
a sacred character. The most influential prod- 
uct of the printing art is books. There were 
countless books before the invention of print- 
ing, but let it be remembered that typography 
is merely time-saving inscribing, and that writ- 
ing is man's most important invention. By that 
invention humanity was advanced from a limited 
instinctive intelligence, inadequate to lift it out of 



Matchless in power among the arts of men 
is our art of printing. In its higher influence 
it is the chief servant of all that is divine in 
man. If we would, we may through printing 
types confer with all the choice spirits of pre- 
ceding ages and learn all the knowledge ac- 
quired by men from the dawn of civilization. 
This is sober truth. This is a marvelous truth. 
Fully comprehended it may open to a printer 
a vista of profound sentiment, and invest his 
occupation with a sacred character. The most 
influential product of the printing art is 
books. There were countless books before 
the invention of printing, but let it be re- 
membered that typography is merely time- 
saving inscribing, and that writing is man's 



Ten Point Harris Roman 



MATCHLESS in power among the arts of men is our art of printing. In its higher influence 
it is the chief servant of all that is divine in man. If we would, we may through printing 
types confer with all the choice spirits of preceding ages and learn all the knowledge 
acquired by men from the dawn of civilization. This is sober truth. This is a marvelous 
truth. Fully comprehended it may open to a printer a vista of profound sentiment, and 

invest his occupation with a sacred character. The most influential product of the print- 
ing art is books. There were countless books before the invention of printing, but let it 
be remembered that typography is merely time-saving inscribing, and that writing is 
man's most important invention. By that invention humanity was advanced from a 
limited instinctive intelligence, inadequate to lift it out of barbarism, into the boundless 
arena of progressive knowledge and invention, renewing and advancing civilization in 
every generation wherever the art of inscribing was freely employed. The invention of 
printing inimitably increased the educative power of books. Pedagogues of every de- 
gree are taught by printing. Their real task is to teach their pupils how to assimilate 
facts and ideas and inspiration treasured in printed books. Every book is an evolution 
from preceding books. Every author is the creature of the books he has read, fortunate 



Partly opened with two point leads 



562 



For complete showings see pages 316 and 317 



MODERN ROMAN BODY TYPE 
Harris Roman 



Twelve Point Harris Roman 



Matchless in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is divine in man. If we would, we 
may through printing types confer with all the choice spirits of preceding 
ages and learn all the knowledge acquired by men from the dawn of civili- 
zation. This is sober truth. This is a marvelous truth. Fully comprehended it 

may open to a printer a vista of profound sentiment, and invest his occupa- 
tion with a sacred character. The most influential product of the printing art 
is books. There were countless books before the invention of printing, but let 
it be remembered that typography is merely time-saving inscribing, and that 
writing is man's most important invention. By that invention humanity was 
advanced from a limited instinctive intelligence, inadequate to lift it out of bar- 



Fourteen Point Harris Roman 

Matchless in power among the arts of men is our art of printing. 
In its higher influence it is the chief servant of all that is divine 
in man. If we would, we may through printing types confer with 
all the choice spirits of preceding ages and learn all the knowl- 
edge acquired by men from the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully comprehended it may open 
to a printer a vista of profound sentiment, and invest his occupa- 
tion with a sacred character. The most influential product of the 
printing art is books. There were countless books before the 
invention of printing, but let it be remembered that typogra- 

Eighteen Point Harris Roman 

Matchless in power among the arts of men is our art 
of printing. In its higher influence it is the chief ser- 
vant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spir- 
its of preceding ages and learn all the knowledge ac- 
quired by men from the dawn of civilization. This is 
sober truth. This is a marvelous truth. Fully compre- 
hended it may open to a printer a vista of profound 
sentiment, and invest his occupation with a sacred 

Partly opened with two point leads For complete showings see pages S16 and Sir 

563 



^ 



MODERN ROMAN BODY TYPE 

Bodoni Book 



Six Point Bodoni Book 



Matchless in power among the arts of men is our art of printing. In its 
higher influence it is the chief servant of all that is divine in man. If we 
would, we may through printing types confer with all the choice spirits 
of preceding ages and learn all the knowledge acquired by men from 
the dawn of civilization. This is sober truth. This is a marvelous truth. 
Fully comprehended it may open to a printer a vista of profound senti- 
ment, and invest his occupation with a sacred character.The most influ- 
ential product of the printing art is books. There were countless books 
before the invention of printing, but let it be remembered that typogra- 
phy is merely time-saving inscribing, and that writing is man's most 
important invention. By that invention humanity was advanced from a 
limited instinctive intelligence, inadequate to lift it out of barbarism, 
into the boundless arena of progressive knowledge and invention, re- 
newing and advancing civilization in every generation wherever the art 
of inscribing was freely employed.The invention of printing inimitably 
increased the educative power of books. Pedagogues of every degree 
are taught by printing. Their real task is to teach their pupils how to 
assimilate facts and ideas and inspiration treasured in printed books. 
The printers' art perpetuates the books from age to age. Every book is 
an evolution from preceding books. Every author is the creature of the 
books he has read, fortunate if he may add a little to the world's treas- 
ure of knowledge and ideas. Printing, in addition to its cultural power, 



Eight Point Bodoni Book 



Matchless in power among the arts of men is our art 
of printing. In its higher influence it is the chief ser- 
vant of all that is divine in man. If we would, we may 
through printingtypes conferwith all the choice spirits 
of preceding ages and learn all the knowledge acquired 

by men from the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully comprehended 
it may open to a printer a vista of profound sentiment, 
and invest his occupation with a sacred character. The 
most influential product of the printing art is books. 
There were countless books before the invention of 
printing, but let it be remembered that typography is 
merely time-saving inscribing, and that writing is 
man's most important invention. By that invention 
humanity was advanced from a limited instinctive in- 
telligence, inadequate to lift it out of barbarism, into 
the boundless arena of progressive knowledge and 



Ten Point Bodoni Book 



Matchless in power among the arts of men is our art of printing. In its higher influence it is the 
chief servant of all that is divine in man. If we would, we may through printing types confer with 
all the choice spirits of preceding ages and learn all the knowledge acquired by men from the 
dawn of civilization. This is sober truth. This is a marvelous truth. Fully comprehended it may 
open to a printer a vista of profound sentiment, and invest his occupation with a sacred char- 
acter. The most influential product of the printing art is books. There were countless books 
before the invention of printing, but let it be remembered that typography is merely time-saving 
inscribing, and that writing is man's most important invention. By that invention humanity was 
advanced from a limited instinctive intelligence, inadequate to lift it out of barbarism, into the 
boundless arena of progressive knowledge and invention, renewing and advancing civilization 
in every generation wherever the art of inscribing was freely employed. The invention of print- 
ing illimitably increased the educative power of books. Pedagogues of every degree are taught 
by printing. Their real task is to teach their pupils how to assimilate facts and ideas and inspira- 
tion treasured in printed books. Every book is an evolution from preceding books. Every author is 
the creature of the books he has read, fortunate if he may add a little to the world's treasure of 



Twelve Point Bodoni Book 



Matchless in power among the arts of men is our art of printing. In its higher in- 
fluence it is the chief servant of all that is divine in man. If we would, we may through 
printing types confer with all the choice spirits of preceding ages and learn all the 
knowledge acquired by men from the dawn of civilization. This is sober truth. This is 
a marvelous truth. Fully comprehended it may open to a printer a vista of profound 

sentiment, and invest his occupation with a sacred character. The most influential 
product of the printing art is books. There were countless books before the invention 
of printing, but let it be remembered that typography is merely time-saving inscribing, 
and that writing is man's most important invention. By that invention humanity was 
advanced from a limited instinctive intelligence, inadequate to lift it out of barbarism, 
into the boundless arena of progressive knowledge and invention, renewing and ad- 
vancing civilization in every generation wherever the art of inscribing was freely em- 
ployed. The invention of printing illimitably increased the educative power of books. 
Pedagogues of every degree are taught by printing. Their real task is to teach their pupils 



Partly opened with one point leads 



564 



For complete showings see pages 54- and 55 



MODERN ROMAN BODY TYPE 
Bodoni Book 



Fourteen Point Bodoni Book 



Matchless in power among the arts of men is our art of Printing. In its 
higher influence it is the chief servant of all that is divine in man. If we 
would, we may through printing types confer with all the choice spirits of 
preceding ages and learn all the knowledge acquired by men from the dawn 
of civilization. This is sober truth. This is a marvelous truth. Fully compre- 
hended it may open to a printer a vista of profound sentiment, and invest his 
occupation with a sacred character. The most influential product of the print- 
ing art is books. There were countless books before the invention of printing, 
but let it be remembered that typography is merely time-saving inscribing, 
and that writing is man's most important invention. By that invention hu- 
manity was advanced from a limited instinctive intelligence, inadequate to 
lift it out of barbarism, into the boundless arena of progressive knowledge 
and invention, renewing and advancing civilization in every generation wher- 
ever the art of inscribing was freely employed. The invention of printing 
illimitably increased the educative power of books. Pedagogues of every degree 
are taught by printing. Their real task is to teach their pupils how to assimilate 



Eighteen Point Bodoni Book 



Matchless in power among the arts of men is our art of print- 
ing. In its higher influence it is the chief servant of all that is 
divine in man. If we would, we may through printing types 
confer with all the choice spirits of preceding ages and learn 
all the knowledge acquired by men from the dawn of civili- 
zation. This is sober truth. This is a marvelous truth. Fully 
comprehended it may open to a printer a vista of profound 
sentiment, and invest his occupation with a sacred character. 
The most influential product of the printing art is books. There 
were countless books before the invention of printing, but let 
it be remembered that typography is merely time-saving in- 
scribing, and that writing is man's most important invention. 
By that invention humanity was advanced from a limited in- 
stinctive intelligence, inadequate to lift it out of barbarism, 
into the boundless arena of progressive knowledge and inven- 
tion, renewing and advancing civilization in every generation 

Partly opened with one point leads _ _ _ For complete showings see pages SU and 55 

000 



MODERN ROMAN BODY TYPE 
Baskerville Roman 



Six Point Baskerville Roman 



MATCHLESS in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is diving in man. If we would, we may 
through printing types confer with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from the dawn of civilization. This 
is sober truth. This is a marvelous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest his occupation with a sacred 
character. The most influential product of the printing art is books. There were 

countless books before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is man's most 
important invention. By that invention humanity was advanced from a limited 
instinctive intelligence, inadequate to lift it out of barbarism, into the boundless 
arena of progressive knowledge and invention, j-enewing and advancing civili- 
zation in every generation wherever the art of ihscribing was freely employed. 
The invention of printing inimitably increased the educative power of books. 
Pedagogues of every degree are taught by printing. Their real task is to teach 
their pupils how to assimilate facts and ideas and inspiration treasured in 
printed books. The printers' art perpetuates the books from age to age. Every 
book is an evolution from preceding books. Eve|ry author is the creature of the 
books he has read, fortunate if he may add a little to the world's treasure of 
knowledge and ideas. Printing, in addition to its cultural power, has become 
the most influential force in commerce; the best means of bringing sellers and 
buyers together . Beginning with Columbus, whq found the philosophical theory 



Eight Point Baskerville Roman 



Matchless in power among the arts of men is our art of 
printing. In its higher influence it is the chief servant of all 
that is divine in man. If we would, we may through print- 
ing types confer with all the choice spirits of preceding ages 
and learn all the knowledge acquired by men from the dawn 
of civilization. This is sober truth. This is a marvelous 

truth. Fully comprehended it may open to a printer a vista 
of profound sentiment, and invest his occupation with a 
sacred character. The most influential product of the print- 
ing art is books. There were countless books before the in- 
vention of printing, but let it be remembered that typography 
is merely time-saving inscribing, and that writing is man's 
most important invention. By that invention humanity was 
advanced from a limited instinctive intelligence, inadequate 
to lift it out of barbarism, into the boundless arena of pro- 
gressive knowledge and invention, renewing and advancing 
civilization in every generation wherever the art of inscribing 



Ten Point Baskerville Roman 



Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, 
we may through printing types confer with all the 
choice spirits of preceding ages and learn all the 

knowledge acquired by men from the dawn of civ- 
ilization. This is sober truth. This is a marvelous 
truth. Fully comprehended it may open to a printer 
a vista of profound sentiment, and invest his occu- 
pation with a sacred character. The most influential 
product of the printing art is books. There were 
countless books before the invention of printing, 
but let it be remembered that typography is merely 
time-saving inscribing, and that writing is man 's most 
important invention. By that invention humanity was 



Twelve Point Baskerville Roman 

Matchless in power among the arts of 
men is our art of printing. In its higher 
influence it is the chief servant of all that 
is divine in man. If we would, we may 

through printing types confer with all the 
choice spirits of preceding ages and learn 
all the knowledge acquired by men from 
the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully 
comprehended it may open to a printer 
a vista of profound sentiment, and invest 
his occupation with a sacred character. The 
most influential product of the printing art is 



Fourteen Point Baskerville Roman 



Matchless in power among the arts of men is our art of printing. In its 
higher influence it is the chief servant of all that is divine in man. If we 
would, we may through printing types confer with all the choice spirits 
of preceding ages and learn all the knowledge acquired by men from the 

dawn of civilization. This is sober truth. This is a marvelous truth. Fully 
comprehended it may open to a printer a vista of profound sentiment, and 
invest his occupation with a sacred character. The most influential product 
of the printing art is books. There were countless books before the invention 
of printing, but let it be remembered that typography is merely time-saving 
inscribing, and that writing is man ? s most important invention. By that invention 
humanity was advanced from a limited instinctive intelligence, inadequate to lift 



Partly opened with two point leads 



566 



For complete showings see page 236 



MODERN ROMAN BODY TYPE 
Baskerville Roman 



Eighteen Point Baskerville Roman No. 1 



Matchless in power among the arts of men is our art of printing. 
In its higher influence it is the chief servant of all that is divine 
in man. If we would, we may through printing types confer with 
all the choice spirits of preceding ages and learn all the knowl- 
edge acquired by men from the dawn of civilization. This is 

sober truth. This is a marvelous truth. Fully comprehended it 
may open to a printer a vista of profound sentiment, and invest 
his occupation with a sacred character. The most influential 
product of the printing art is books. There were countless books 
before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is man 's 
most important invention. By that invention humanity was advanced 

Furnished to order on 16 point body 

Eighteen Point Baskerville Roman No. 2 

Matchless in power among the arts of men is our art 
of printing. In its higher influence it is the chief ser- 
vant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spir- 
its of preceding ages and learn all the knowledge ac- 
quired by men from the dawn of civilization. This is 
sober truth. This is a marvelous truth. Fully compre- 
hended it may open to a printer a vista of profound 
sentiment, and invest his occupation with a sacred 
character. The most influential product of the print- 
ing art is books. There were countless books before 
the invention of printing, but let it be remembered 
that typography is merely time-saving inscribing, and 
that writing is man's most important invention. By that 
invention humanity was advanced from a limited instinc- 
tive intelligence, inadequate to lift it out of barbarism, into 

Partly opened with two point leads For complete showings see page 236 

567 



MODERN ROMAN BODY TYPE 
Century Schoolbook 



Six Point Century Schoolbook 



Matchless in power among the arts of men is our art of printing. In its higher influence it is the cjiief servant of all that 
is divine in man. If we would, we may through printing types confer with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully 
comprehended it may open to a printer a vista of profound sentiment, and invest his occupation with a sacred character. 
The most influential product of the printing art is books. There were countless books before the invention of printing, 
but let it be remembered that typography is merely time-saving inscribing, and that writing is marl's most important in- 
vention. By that invention humanity was advanced from a limited instinctive intelligence, inadequate to lift it out of bar- 
barism, into the boundless arena of progressive knowledge and invention, renewing and advancing civilization in every 
generation wherever the art of inscribing was freely employed. The invention of printing inimitably increased the educative 
power of books. Pedagogues of every degree are taught by printing. Their real task is to teach their piipils how to assimilate 
facts and ideas and inspiration treasured in printed books. The printers'art perpetuates the books from age to age. Every 
book is an evolution from preceding books. Every author is the creature of the books he has read, fortunate if he may add 
a little to the world's treasure of knowledge and ideas. Printing, in addition to its cultural power, has become the most in- 
fluential force in commerce; the best means of bringing sellers and buyers together. Beginning with IColumbus, who found 
the philosophical theory of a round world printed in a book and became immortal by proving the theory to be a fact, a 
newer and greater world was discovered, chiefly through incentive found in printed books. The literature of overseas 
exploration begins with the narrative of Columbus, quickly printed in several countries, stirring men and rulers of men 
to similar adventures. With discovery came trade. With the introduction of power-driven factories came the necessity 
for wider markets, too extensive to control by word of mouth. Printing was gradually found to be the most economical 
and effective sales agency, and the printer thus became premier in the cabinet of King Commerce. Manufacturers greatly 
flourish who rarely come in contact with a user of their wares, which have been introduced to the buy\ers by the work of the 
printers. As the right hand of commerce printing has an illimitable field of usefulness. Not every printer realizes the potency 

I 

Eight Point Century Schoolbook 

Matchless in power among the arts of men is our art of printing. In its higher influence it is the 
chief servant of all that is divine in man. If we would, we may through printing types confer with 
all the choice spirits of preceding ages and learn all the knowledge acquired by men from the 
dawn of civilization. This is sober truth. This is a marvelous truth. Fully comprehended it may 
open to a printer a vista of profound sentiment, and invest his occupation with a sacred char- 
acter. The most influential product of the printing art is books. There were countless books before 

the invention of printing, but let it be remembered that typography is merely time-saving inscrib- 
ing, and that writing is man's most important invention. By that invention humanity was advanced 
from a limited instinctive intelligence, inadequate to lift it out of barbarism, into the boundless 
arena of progressive knowledge and invention, renewing and advancing civilization in every gen- 
eration wherever the art of inscribing was freely employed. The invention of printing inimitably 
increased the educative power of books. Pedagogues of every degree are taught by printing. Their 
real task is to teach their pupils how to assimilate facts and ideas and inspiration treasured in 
printed books. The printers' art perpetuates the books from age to age. Every book is an evolu- 
tion from preceding books. Every author is the creature of the books he has read, fortunate if he 
may add a little to the world's treasure of knowledge and ideas. Printing, in addition to its cul- 
tural power, has become the most influential force in commerce; the best means of bringing sellers 
and buyers together. Beginning with Columbus, who found the philosophical theory of a round 



Ten Point Century Schoolbook 

Matchless in power among the arts of men is our art of printing. In its higher in- 
fluence it is the chief servant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully comprehended it may open to a printer a 

vista of profound sentiment, and invest his occupation with a sacred character. 
The most influential product of the printing art is books. There were countless 
books before the invention of printing, but let it be remembered that typography is 
merely time-saving inscribing, and that writing is man's most important invention. 
By that invention humanity was advanced from a limited instinctive intelligence, 
inadequate to lift it out of barbarism, into the boundless arena of progressive 
knowledge and invention, renewing and advancing civilization in every genera- 
tion wherever the art of inscribing was freely employed. The invention of printing 
inimitably increased the educative power of books. Pedagogues of every degree 
are taught by printing. Their real task is to teach their pupils how to assimilate 
facts and ideas and inspiration treasured in printed books. The printers' art per- 

Partly opened with two point leads For complete showings see page 302 

568 



Century Schoolbook 



74 



THE STORY OF CHANTICLEER 

Geoffrey Chaucer 

Geoffrey Chaucer, "the father of English poetry/' stands in the 
front rank of those who have told stories in verse. He was born in 
London about the year 1340. The language in which men wrote five 
hundred years ago is very different from that in use to-day; many 
5 of Chaucer's poems, however, have been modernized. The Canterbury 
Tales, from which this selection is taken, is his greatest work. 

In a tiny cottage, near a strip of woodland, there once 
lived a poor old woman and her two daughters. Small 
indeed were her possessions, but she was by nature both 
10 thrifty and patient, and she was content with her simple 
life. Her daily fare was brown bread and milk, with an 
occasional feast when she allowed herself a slice of bacon 
and an egg or two. 

A yard she had, enclosed all about 
15 With sticks and staves, and a dry ditch without, 

In which she kept a cock called Chanticleer, 

In all the land of crowing without peer. 

His comb was redder than the coral fine, 

And toothed like castle turret's topmost line; 
20 His beak was black and as bright jet it shone ; 

His legs and toes were of a bluish tone; 

Like lilies were his nails, so white and cold; 

In color he resembled burnished gold. 



A specimen page of The Blodgett Fourth Reader, reset in Century Schoolbook, 

showing the type in caps, small caps, lower-case and italic, widely spaced between words. 

The Blodgett Fourth Reader is published by Ginn and Company, Boston, Mass., 

and the page is reprinted here by permission. 



569 



MODERN ROMAN BODY TYPE 
Century Schoolbook 



Twelve Point Century Schoolbook 



Matchless in power among the arts of men is our art of printing. In its 
higher influence it is the chief servant of all that is divine in man. If we 
would, we may through printing types confer with all the choice spirits 
of preceding ages and learn all the knowledge acquired by men from 

the dawn of civilization. This is sober truth. This is a marvelous truth. 
Fully comprehended it may open to a printer a vista of profound senti- 
ment, and invest his occupation with a sacred character. The most 
influential product of the printing art is books. There were countless 
books before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is man's 
most important invention. By that invention humanity was advanced 

Fourteen Point Century Schoolbook 

Matchless in power among the arts of men is our art of 
printing. In its higher influence it is the chief servant of 
all that is divine in man. If we would, we may through 

printing types confer with all the choice spirits of preced- 
ing ages and learn all the knowledge acquired by men from 
the dawn of civilization. This is sober truth. This is a mar- 
velous truth. Fully comprehended it may open to a printer 
a vista of profound sentiment, and invest his occupation 
with a sacred character. The most influential product of 
the printing art is books. There were countless books before 
the invention of printing, but let it be remembered that typog- 

Eighteen Point Century Schoolbook 

Matchless in power among the arts of men is 
our art of printing. In its higher influence it is 
the chief servant of all that is divine in man. If 

we would, we may through printing types confer 
with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from 
the dawn of civilization. This is sober truth.This 
is a marvelous truth. Fully comprehended it may 
open to a printer a vista of profound sentiment, 

Partly opened with two point leads For complete showings see page 202 

570 



Century Schoolbook 



87 




A RIDE IN THE CARS 

Evelyn cars ride one these ticket 
two aboard New York all Donald 

Characters. May, Grace, Evelyn, George, Donald, 
Jack, Will, Frank, Ticket Man 

(Arrange chairs for a train of cars, and have one chair with 

a table or a desk for a ticket office. Let the children make 

tickets for busy work) 

Donald. Do you wish to ride in my 
cars? 

Evelyn. Yes, thank you. I wish to 
ride in your cars. 



A specimen page of Cyr's New Primer, reset in Century Schoolbook, 

showing the type in caps, small caps, lower-case and italic, widely spaced between words. 

Cyr's New Primer is published by Ginn and Company, Boston, Mass., 

and the page is reprinted here by permission. 



571 



MODERN ROMAN BODY TYPE 
Venetian Series 



Six Point Venetian 



Matchless in power among the arts of men is our art of print- 
ing. In its higher influence it is the chief servant of all that is 
divine in man. If we would, we may through printing types con- 
fer with all the choice spirits of preceding ages and learn all the 
knowledge acquired by men from the dawn of civilization. This 

is sober truth. This is a marvelous truth. Fully comprehended 
it may open to a printer a vista of profound sentiment, and in- 
vest his occupation with a sacred character. The most influen- 
tial product of the printing art is books. There Were countless 
books before the invention of printing, but let it be remem- 
bered that typography is merely time-saving inscribing, and 
that writing is man's most important invention. By that inven- 
tion humanity was advanced from a limited instinctive intelli- 
gence, inadequate to lift it out of barbarism, into the boundless 



Eight Point Venetian 



Matchless in power among the arts of men is our art 
of printing. In its higher influence it is the chief ser- 
vant of all that is divine in man. If we would, we may 
through printing types confer with all the choice spirits 

of preceding ages and learn all the knowledge acquired 
by men from the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully comprehended 
it may open to a printer a vista of profound sentiment, 
and invest his occupation with a sacred character. The 
most influential product of the printing art is books. 
There were countless books before the invention ofprint- 



Ten Point Venetian 



Twelve Point Venetian 



Matchless in power among the arts of men 
is our art of printing. In its higher influence 
it is the chief servant of all that is divine in 
man. If we would, we may through printing 

types confer with all the choice spirits of 
preceding ages and learn all the knowledge 
acquired by men from the dawn of civiliza- 
tion. This is sober truth. This is a marvelous 
truth. Fully comprehended it may open to a 



Matchless in power among the arts 
of men is our art of printing. In its 
higher influence it is the chief servant 

of all that is divine in man. If we would, 
we may through printing types confer 
with all the choice spirits of preceding 
ages and learn all the knowledge ac- 
quired by men from the dawn ofcivili- 



Fourteen Point Venetian 



Matchless in power among the arts of men is our art of printing. 
In its higher influence it is the chief servant of all that is divine in 
man. If we would, we may through printing types confer with all the 

choice spirits of preceding ages and learn all the knowledge ac- 
quired by men from the dawn of civilization. This is sober truth. 
This is a marvelous truth. Fully comprehended it may open to a printer 
a vista of profound sentiment, and invest his occupation with a sacred 



Eighteen Point Venetian 



Matchless in power among the arts of men is our art 
of printing. In its higher influence it is the chief servant 
of all that is divine in man. If we would, we may through 

printing types confer with all the choice spirits of pre- 
ceding ages and learn all the knowledge acquired by 
men from the dawn of civilization. This is sober truth. 
This is a marvelous truth. Fully comprehended it may 



Partly opened with two point leads 



572 



For complete showings see pages 286 and 287 



MODERN ROMAN BODY TYPE 
Norwood Roman 



Six Point Norwood Roman 



Matchless in power among the arts of men is our art of 
printing. In its higher influence it is the chief servant of all 
that is divine in man. If we would, we may through printing 
types confer with all the choice spirits of preceding ages and 
learn all the knowledge acquired by men from the dawn of 
civilization. This is sober truth. This is a marvelous truth. 
Fully comprehended it may open to a printer a vista of pro- 
found sentiment, and invest his occupation with a sacred 
character. The most influential product of the printing art 
is books. There were countless books before the invention 
of printing, but let it be remembered that typography is 
merely time-saving inscribing, and that writing is man's 
most important invention. By that invention humanity was 
advanced from a limited instinctive intelligence, inadequate 
to lift it out of barbarism, into the boundless arena of pro- 
gressive knowledge and invention, renewing and advancing 
civilization in every generation wherever the art of inscrib- 
ing was freely employed. The invention of printing inimit- 
ably increased the educative power of books. Pedagogues 
of every degree are taught by printing. Their real task is to 
teach their pupils how to assimilate facts and ideas and 
inspiration treasured in printed books. The printers' art 



Eight Point Norwood Roman 



Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the chief 
servant of all that is divine in man. If we would, we 
may through printing types confer with all the 
choice spirits of preceding ages and learn all the 

knowledge acquired by men from the dawn of civili- 
zation. This is sober truth. This is a marvelous truth. 
Fully comprehended it may open to a printer a vista 
of profound sentiment, and invest his occupation 
with a sacred character. The most influential prod- 
uct of the printing art is books. There were count- 
less books before the invention of printing, but let it 
be remembered that typography is merely time- 
saving inscribing, and that writing is man's most 
important invention. By that invention humanity 
was advanced from a limited instinctive intelli- 
gence, inadequate to lift it out of barbarism, into 



Ten Point Norwood Roman 



Matchless in power among the arts of men is our art of printing. In its higher influence 
it is the chief servant of all that is divine in man. If we would, we may through printing 
types confer with all the choice spirits of preceding ages and learn all the knowledge 
acquired by men from the dawn of civilization. This is sober truth. This is a marvelous 
truth. Fully comprehended it may open to a printer a vista of profound sentimfent, and 
invest his occupation with a sacred character. The most influential product of the print- 
ing art is books. There were countless books before the invention of printing, but let it 
be remembered that typography is merely time-saving inscribing, and that writing is 
man's most important invention. By that invention humanity was advanced from a 
limited instinctive intelligence, inadequate to lift it out of barbarism, into the boundless 
arena of progressive knowledge and invention, renewing and advancing civilization in 
every generation wherever the art of inscribing was freely employed. The invention of 
printing inimitably increased the educative power of books. Pedagogues of every 
degree are taught by printing. Their real task is to teach their pupils how to assimilate 



Twelve Point Norwood Roman 



Matchless in power among the arts of men is our art of printing. In its high- 
er influence it is the chief servant of all that is divine in man. If we would, 
we may through printing types confer with all the choice spirits of preceding 
ages and learn all the knowledge acquired by men from the dawn of civili- 
zation. This is sober truth. This is a marvelous truth. Fully comprehended it 
may open to a printer a vista of profound sentiment, and invest his occupa- 
tion with a sacred character. The most influential product of the printing art 
is books. There were countless books before the invention of printing, but let 
it be remembered that typography is merely time-saving inscribing, and that 
writing is man's most important invention. By that invention humanity was 
advanced from a limited instinctive intelligence, inadequate to lift it out of 
barbarism, into the boundless arena of progressive knowledge and inven- 
tion, renewing and advancing civilization in every generation wherever 



Partly opened with two point leads 



573 



MODERN ROMAN BODY TYPE 
Roman No. 510 



Srx Point Roman No. 510 



Matchless in power among the arts of men is our art of 
printing. In its higher influence it is the chief servant of all 
that is olivine in man. If we would, we may through printing 
types confer with all the choice spirits of preceding ages 
and learn all the knowledge acquired by men from the 
dawn of civilization. This is sober truth . This is a marvelous 

truth. Fully comprehended it may open to a printer a vista 
of profound sentiment, and invest his occupation with a 
sacred character. The most influential product of the print- 
ing art is books. There were countless books before the in- 
vention of printing, but let it be remembered that typogra- 
phy is merely time-saving inscribing, and that writing is 
man's most important invention. By that invention hu- 
manity was advanced from a limited instinctive intelli- 
gence, inadequate to lift it out of barbarism, into the 
boundless arena of progressive knowledge and invention, 
renewing and advancing civilization in every generation 
wherever the art of inscribing was freely employed. The 
invention of printing inimitably increased the educative 
power of books. Pedagogues of every degree are taught by 
printing. Their real task is to teach their pupils how to assimilate 
facts ami ideas and inspiration treasured in printed books. The 



Eight Point Roman No. 510 



Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the 
chief servant of all that is divine in man. If we 
would, we may through printing types confer with 
all the choice spirits of preceding ages and learn all 

the knowledge acquired by men from the dawn of 
civilization. This is sober truth. This is a marvel- 
ous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest 
his occupation with a sacred character. The most 
influential product of the printing art is books. 
There were countless books before the invention of 
printing, but let it be remembered that typogra- 
phy is merely time-saving inscribing, and that 
writing is man's most important invention. By 
that invention humanity was advanced from a limited 
instinctive intelligence, inadequate to lift it out ofbar- 



Nine Point Roman No. 510 



Matchless in power among the arts of men is our art of printing. In its higher influence it is the 
chief servant of all that is divine in man. If we would, we may through printing types confer with 
all the choice spirits of preceding ages and learn all the knowledge acquired by men from the dawn 
of civilization. This is sober truth. This is a marvelous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest his occupation with a sacred character. The most 

influential product of the printing art is books. There were countless books before the invention of 
printing, but let it be remembered that typography is merely time-saving inscribing, and that writ- 
ing is man's most important invention. By that invention humanity was advanced from a limited 
instinctive intelligence, inadequate to lift it out of barbarism, into the boundless arena of progressive 
knowledge and invention, renewing and advancing civilization in every generation wherever the art 
of inscribing was freely employed. The invention of printing inimitably increased the educative power 
of books. Pedagogues of every degree are taught by printing. Their real task is to teach their pupils 
how to assimilate facts and ideas and inspiration treasured in printed books. The printers' art per- 
petuates the books from age to age. Every book is an evolution from preceding books. Every author 
is the creature of the books he has read, fortunate if he may add a little to the w T orld's treasure of 
knowledge and ideas. Printing, in addition to its cultural power, has become the most influential force in 
commerce; the best means of bringing sellers and buyers together. Beginning with Columbus, who found 



Ten Point Roman No. 510 



Matchless in power among the arts of men is our art of printing. In its higher influence it 
is the chief servant of all that is divine in man. If we w T ould, we may through printing types 
confer with all the choice spirits of preceding ages and learn all the knowledge acquired by 
men from the dawn of civilization. This is sober truth. This is a marvelous truth. Fully com- 
prehended it may open to a printer a vista of profound sentiment, and invest his occupation 

with a sacred character. The most influential product of the printing art is books. There 
were countless books before the invention of printing, but let it be remembered that typog- 
raphy is merely time-saving inscribing, and that writing is man's most important invention. 
By that invention humanity was advanced from a limited instinctive intelligence, inadequate 
to lift it out of barbarism, into the boundless arena of progressive knowledge and invention, 
renewing and advancing civilization in every generation wherever the art of inscribing was 
freely employed. The invention of printifgg illimitably increased the educative power of 
books. Pedagogues of every degree are taught by printing. Their real task is to teach their 
pupils how to assimilate facts and ideas and inspiration treasured in printed books. The 
printers 7 art perpetuates the books from age to age. Every book is an evolution from preceding books. 
Every author is the creature of the books he has read, fortunate if he may add a little to the ivorld's 



Partly opened with two point leads 



574 



MODERN ROMAN BODY TYPE 
Roman No. 510 



Eleven Point Roman No. 510 



Matchless in power among the arts of men is our art of printing. In its higher influ- 
ence it is the chief servant of all that is divine in man. If we would, w T e may through 
printing types confer with all the choice spirits of preceding ages and learn all the 
knowledge acquired by men from the dawn of civilization. This is sober truth. This 
is a marvelous truth. Fully comprehended it may open to a printer a vista of profound 

sentiment, and invest his occupation with a sacred character. The most influential 
product of the printing art is books. There were countless books before the invention 
of printing, but let it be remembered that typography is merely time-saving inscribing, 
and that writing is man's most important invention. By that invention humanity 
was advanced from a limited instinctive intelligence, inadequate to lift it out of bar- 
barism, into the boundless arena of progressive knoivledge and invention-, renewing and 
advancing civilization in every generation wherever the art of inscribing was freely em- 



Twelve Point Roman No. 510 

Matchless in power among the arts of men is our art of printing. In its higher 
influence it is the chief servant of all that is divine in man. If we would, we 
may through printing types confer with all the choice spirits of preceding 
ages and learn all the knowledge acquired by men from the dawn of civili- 
zation. This is sober truth. This is a marvelous truth. Fully comprehended 
it may open to a printer a vista of profound sentiment, and invest his occu- 
pation with a sacred character. The most influential product of the printing 
art is books. There were countless books before the invention of printing, but 
let it be remembered that typography is merely time-saving inscribing, and 
that writing is man' s most important invention. By that invention humanity 
was advanced from a limited instinctive intelligence, inadequate to lift it out of 
barbarism, into the boundless arena of progressive knowledge and invention, renew- 



Roman Nos. 524 and 527 



Five Point Roman No. 524 



Matchless in power among the arts of men is our art of printing. In its 
higher influence it is the chief servant of all that is divine in man. If we 
would, we may through printing types confer with all the choice spirits of 
preceding ages and learn all the knowledge acquired by men from the dawn 
of civilization. This is sober truth. This is a marvelous truth. Fully compre- 
hended it may open to a printer a vista of profound sentiment and invest 
his occupation with a sacred character. The most influential product of the 

printing art is books. There were countless books before the invention of 
printing, but let it be remembered that typography is merely time-saving 
inscribing, and that writing is man's most important invention. By that 
invention humanity was advanced from a limited instinctive intelligence, 
inadequate to lift it out of barbarism, into the boundless arena of progres- 
sive knowledge and invention, renewing and advancing civilization in every 
generation wherever the art of inscribing was freely employed. The inven- 
tion of printing inimitably increased the educative power of books. Peda- 
gogues of every degree are taught by printing. Their real task is to teach 
their pupils how to assimilate facts and ideas and inspiration treasured in 
printed books. The printers' art perpetuates the books from age to age. 
Every book is an evolution from preceding books. Every author is a creature 
of the books he has read, fortunate if he may add a little to the world's 
treasure of knowledge and ideas. Printing, in addition to its cultural power, 
has become the most influential force in commerce ; the best means of bring- 
ing sellers and buyers together. Beginning with Columbus, who found the 
philosophical theory of a round world printed in a book and became im- 
mortal by proving the theory to be a fact, a newer and greater world was 
discovered, chiefly through incentive found in printed books. The litera- 
ture of overseas exploration begins with the narrative of Columbus, quickly 
printed in several countries, stirring men and .riders of men to similar 
adventures. With discovery came trade. With the introduction of jiower- 

Partly opened with two point leads 



Five Point Roman No. 527 



Matchless in power among the arts of men is our art of print- 
ing. In its higher influence it is the chief servant of all that is 
divine in man. If we would, we may through printing types con- 
fer with all the choice spirits of preceding ages and learn all the 
knowledge acquired by men from the dawn of civilization. This 
is sober truth. This is a marvelous truth. Fully comprehended it 
may open to a printer a vista of profound sentiment, and invest 

his occupation with a sacred character. The most influential 
product of the printing art is books. There were countless books 
before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is 
man s most important invention. By that invention humanity 
was advanced from a limited instinctive intelligence, inadequate 
to lift it out of barbarism, into the boundless arena of progres- 
sive knowledge and invention, renewing and advancing civili- 
zation in every generation wherever the art of inscribing was 
freely employed. The invention of printing inimitably increased 
the educative power of books. Pedagogues of every degree are 
taught by printing. Their real task is to teach their pupils how to 
assimilate facts and ideas and inspiration treasured in printed 
books. The printers' art perpetuates the books from age to age. 
Every book is an evolution from preceding books. Every author 
is the creature of the books he has read, fortunate if he may add 
a little to the world's treasure of knowledge and ideas. Printing, 
in addition to its cultural power, has become the most influential 
force in commerce; the best means of bringing sellers and buy- 
ers together. Beginning with Columbus, who found the philo- 
sophical theory of a round world printed in a book and became im- 
mortal by proving the theory to be a fact, a newer and greater world 



575 



MODERN ROMAN BODY TYPE 
Roman No. 599 



Six Point Roman No. 599 



Matchless in power among the arts of men is our art of printing. In 
its higher influence it is the chief servant of all that is divine in man. 
If we would , we may through printing types confer with all the choice 
spirits of preceding ages and learn all the knowledge acquired by 
men from the dawn of civilization. This is sober truth. This is a 
marvelous truth. Fully comprehended it may open to a printer a 
vista of profound sentiment, and invest his occupation with a sacred 

character. The most influential product of the printing art is books. 
There were countless books before the invention of printing, but let 
it be remembered that typography is merely time-saving inscribing, 
and that writing is man's most important invention. By that inven- 
tion humanity was advanced from a limited instinctive intelligence, 
inadequate to lift it out of barbarism, into the boundless arena of 
progressive knowledge and invention, renewing and advancing 
civilization in every generation wherever the art of inscribing was 
freely employed. The invention of printing inimitably increased the 
educative power of books. Pedagogues of every degree are taught 
by printing. Their real task is to teach their pupils how to assimi- 
late facts and ideas and inspiration treasured in printed books. The 
printers'art perpetuates the books from age to age. Every book is an 
evolution from preceding books. Every author is the creature of the 
books he has read, fortunate if he may add a little to the world's 



Eight Point Roman No. I 



Matchless in power among the arts of men is our art of 
printing. In its higher influence it is the chief servant of 
all that is divine in man. If we would, we may through 
printing types confer with all the choice spirits of pre- 
ceding ages and learn all the knowledge acquired by men 
from the dawn of civilization. This is sober truth. This 

is a marvelous truth. Fully comprehended it may open 
to a printer a vista of profound sentiment, and invest his 
occupation with a sacred character. The most influ- 
ential product of the printing art is books. There were 
countless books before the invention of printing, but let 
it be remembered that typography is merely time-saving 
inscribing, and that writing is man's most important 
invention. By that invention humanity was advanced 
from a limited instinctive intelligence, inadequate to 
lift it out of barbarism, into the boundless arena of 
progressive knowledge and invention, renewing and 



Ten Point Roman No. 599 



Matchless in power among the arts of men is our art of printing. In its higher influence it is the 
chief servant of all that is divine in man. If we would, we may through printing types confer with 
all the choice spirits of preceding ages and learn all the knowledge acquired by men from the dawn 
of civilization. This is sober truth. This is a marvelous truth. Fully comprehended it may open to 

a printer a vista of profound sentiment, and invest his occupation with a sacred character. The most 
influential product of the printing art is books. There were countless books before the invention of 
printing, but let it be remembered that typography is merely time-saving inscribing, and that writ- 
ing is man's most important invention. By that invention humanity was advanced from a limited 
instinctive intelligence, inadequate to lift it out of barbarism, into the boundless arena of progres- 
sive knowledge and invention, renewing and advancing civilization in every generation wherever the 
art of inscribing was freely employed. The invention of printing inimitably increased the educative 
power of books. Pedagogues of every degree are taught by printing. Their real task is to teach 
their pupils how to assimilate facts and ideas and inspiration treasured in printed books. The 
printers' art perpetuates the books from age to age. Every book is an evolution from preceding 
books. Every author is the creature of the books he has read, fortunate if he may add a little to 



Twelve Point Roman No. 



Matchless in power among the arts of men is our art of printing. In its higher influence 
it is the chief servant of all that is divine in man. If we would, we may through printing 
types confer with all the choice spirits of preceding ages and learn all the knowledge ac- 
quired by men from the dawn of civilization. This is sober truth. This is a marvelous truth. 
Fully comprehended it may open to a printer a vista of profound sentiment, and invest his 
occupation with a sacred character. The most influential product of the printing art is books. 

There were countless books before the invention of printing, but let it be remembered that 
typography is merely time-saving inscribing, and that writing is man's most important in- 
vention. By that invention humanity was advanced from a limited instinctive intelligence, 
inadequate to lift it out of barbarism, into the boundless arena of progressive knowledge 
and invention, renewing and advancing civilization in every generation wherever the art 
of inscribing was freely employed. The invention of printing inimitably increased the 
educative power of books. Pedagogues of every degree are taught by printing. Their 



Partly opened with two point leada 



576 



Roman No. 599 



(JJany years previous to a settlement in this hilly region 
a lone hunter brought from thence what was considered by 
many a vague report of a strange vision seen. This man 
was all by himself and what part imagination had to do 
with what he testified to be true, we can judge as we like. 

One night, this 
| hunter made <3)he kjreof legend, the voice 
his camp far f tradition , and the record of 
up among the White higtory haye giyen the WMte 
Hills. Hehadsettled MounMns their magic lure< 
beside the campfire T , n ? „ 

which presently died f]T In ° lden times, from far 
down and a dreamy ^^ and near came the brave 
restlessness mocked and fair red children of forest 
a desire for slumber, and wilderness, to reverently 

HE gazed on the offer, in wild, shadowy glens, 
background of their sacrifices of veneration 
deep blue sky out of and loye to the i nv i s ible One. 
which the lofty tops -, . , , 

of craggymountains v^^™e and again these 
weirdly silhouetted. / <T\ mountain foothills 
^<he mountains' 1 J echoed with voices 
^J northern slope ^^mr of youth and maid 
was hid by a sombre uplifted in song that mingled 
shadow, but silvery w ith the sound of tumbling 
moonbeams shed an wa terf all and roaring wind of 
ethereal light on the tempegt cloud on the snow- 
pointed rock and aU crowned rock where it was 

y, g^BQVE the low Spirit received their tributes. 

t— I musical purr >T^HEN the first white man 

j_ K of waterfalls Vl/ essayed to climb the top 

rose a strange sound f one of these mountains an 

indistinctly; but, the ld Indian, standing proudly 

man, being of stout erect? s h 00 k his head, saying 

heart, heeded it not, ft Great g ^ dwelt there 
save as the ominous -, . , T it , 

hootof anowl.orthe andn0 intruder would return. 

lone howl of a hungry 
wolf, giving zest to a 
hopeless search for a 
meal and keeping up 
his spirits with a rude 
serenade for the un- 
welcome moonlight. 

*y- — -g^NQUESTiONABLYjthe hunter 's nerves were like 
r) \\ steel, but a fanciful influence changed the mist 
f/ \ to a great stone church, and within this there 
^^^\ was an altar, where from the sparkling censer 
rose a curling wreath of incense-smoke, and all around it 
lights dispersed a mellow glow, by which in groups before 
the altar appeared a tribe of savages kneeling in silence. 

Qresently, there came a change in the wind; a song 
loud and long rose as a voice-off ering to the Great 
Spirit; then glittering church-spire, church and altar all 
vanished, and down the steep mountain side grimly trailed 
a long procession of strange-looking men in solemn silence. 
^efore all, as if borne by some airy sprite, sported a 
| large glittering image of silver, of strange design 
and unfamiliar workmanship, which in the dense 
shadows was seen to transform into fairy shape, and with 
sparkling wings suddenly disappeared into the rent rocks. 

gLTHOUGH the hunter's mysterious experience may be 
said to be the product of an overwrought brain, it is 
significant to note that this man was so impressed by his 
vision that nothing would induce him to return to the spot. 



(J)oubtless the prof ound veneration and respect which 
prevailed among the various Indian tribes of the northern 
wilderness for the White Mountains originated primarily 
from the terrible visitations of avalanches and storms that 
at intervals shook the very foundation of this wild region. 

^ ^HE vivid gleam 

Dearly all authentic 
J records agree that 
' the aboriginal red- 
! man had a marked 
superstitious veneration for 
the hoary White Mountains. 
:e considered that they 



©ut the explorer's thirst 
for adventure overruled 
these superstitious fears and 
he succeeded in reaching the 
top and came back in safety. 



©i 



Jf J were the holy sanctuary 
of the invisible One, who by 
a simple motion of his hand 
could raise a storm or still a 
tempest; thus it was deemed 
a pardonless sacrilege to try 
to unfold their awful secrets. 
Y^emote tradition teaches 
A^t that few of them were 
courageous enough to press 
their moccasined feet into the 
moss that grows above the 
regions of scrub vegetation. 
f|T Daring individuals who 
^-•made the attempt have 
been doomed to wander for- 
ever invisibly among the wild 
canyons and dreary caverns. 
'ven to this day one 
can find those who 
credulously believe 
that the mournful 
weirdnoises frequently heard 
among the lonely cliffs come 
from the wretched lost souls 
destined to wander there in 
hopeless, perpetual torment. 






of lightning as 
it flew from cliff to 
cliff and the voice of 
the thunder coming 
out of the black and 
angry-looking cloud 
spoke of the invisible 
One and his might. 
ROM the dark 
storm clouds 
had dropped 
for the Indian hunter 
the fire that shivered 
the tall pine trees of 
the shadowy valleys. 
,T this strange 
' fire the hunter 
had learned to cook 
his moose-meat and 
warm his tired limbs, 
'o from the gift 
of fire grew up 
with the tribes of the 
Amonoosuc valley a 
reverence expressed 
by their fire-dances. 
study of 
their lore 



- 

ii 



& 




reveals a 
m profound 
belief in the wisdom 
and mystic power of 
the Great Spirit who 
ruled their destinies. 

Quite typical is 
the legend that 
tells ho w once upon a 
time the Great Spirit 
sent a high wind, in a 



thick mist, and took 
up to the top of Agiochook a single sanop and his squaw 
that the wilderness and all the mountains except this one 
might be covered for two suns with water, and that they 
would then return as the only mortals who had come back . 

nEGENDARY tales apparently endure generation after 
generation, as there are folks living in the shadow of 
these mountains who seem to believe that every fall, on a 
certain night, a supernatural brightness glowsupon a high 
crag, and the giant ghost of an Indian brave appears there. 
^ANCIFUlly arrayed in a deep black bearskin war 
robe and carrying a bloody stone tomahawk and a 
i broken hornbeam bow, this grim warrior may be 
observed each year , toward midnight, dancing in the wind, 
by the unearthly light, to the measure of a self-sung dirge. 

^qui^tain regions are usually very rich in legends but 
there is no locality in this country around which have 
been interwoven so many strange and interesting stories 
as the White Mountains, as they not only represent such a 
wonderful page in Nature ' s book but are closely associated 
with the eventful pioneer period and the trials and daring 
exploits of the intrepid hunters and dauntless adventurers. 



rv 



MISSAL INITIALS 



577 



CASLON TEXT PARAGRAPH MARK 



MODERN ROMAN BODY TYPE 



PATENTED APRIL 9, 19 18 



Quick-Set Roman 



TRADE-MARK 



Six Point Quick-Set Roman 



Matchless in power among the arts of men is our art of 
printing. In its higher influence it is the chief servant of 
all that is divine in man. If we would, we may through 
printing types confer with all the choice spirits of pre- 
ceding ages and learn all the knowledge acquired by men 
from the dawn of civilization. This is sober truth. This is a 
marvelous truth. Fully comprehended it may open to a 
printer a vista of profound sentiment, and invest his occu- 
pation with a sacred character. The most influential prod- 
uct of the printing art is books. There were countless books 
before the invention of printing, but let it be remembered 
that typography is merely time-saying inscribing, and that 
writing is man's most important invention. By that inven- 



Eight Point Quick-Set Roman 



MATCHLESS in power among the arts of men is 
our art of printing. In its higher influence it 
is the chief servant of all that is divine in man. 

If we would, we may through printing types 
confer with all the choice spirits of preceding 
ages and learn all the knowledge acquired by 
men from the dawn of civilization. This is sober 
truth. This is a marvelous truth. Fully compre- 
hended it may open to a printer a vista of pro- 
found sentiment, and invest his occupation with 



Ten Point Quick-Set Roman 



Twelve Point Quick-Set Roman 



Matchless in power among the arts of 
men is our art of printing. In its higher 
influence it is the chief servant of all 
that is divine in man. If we would, we 

may through printing types confer with 
all the choice spirits of preceding ages 
and learn all the knowledge acquired 
by men from the dawn of civilization. 
This is sober truth. This is a marvel- 



Matchless in power among the 
arts of men is our art of printing. 
In its higher influence it is the chief 

servant of all thatis divine inman. 
If we would, we may through 
printing types confer with all the 
choice spirits of preceding ages 
and learn all the knowledge ac- 



Fourteen Point Quick-Set Roman 



MATCHLESS in power among the arts of men is our art of 
printing. In its higher influence it is the chief servant of 
all that is divine in man. If we would, we may through 

printing types confer with all the choice spirits of preced- 
ing ages and learn all the knowledge acquired by men 
from the dawn of civilization. This is sober truth. This is 
a marvelous truth. Fully comprehended it may open to a 



Eighteen Point Quick-Set Roman 



Matchless in power among the arts of men is 
our art of printing. In its higher influence it is 

the chief servant of all that is divine in man. If 
we would, we may through printing types con- 
fer with ail the choice spirits of preceding ages 
and learn all the knowledge acquired by men 
from the dawn of civilization. This is sober truth 

Only four sets (or widths) for entire alphabet of caps, small caps, lower-case, figures and points. This type can be set, justified and 
corrected faster than any type heretofore designed. Regular spaces and auads are used. Buy a font and try it. 



Partly opened with two point leads 



578 



Quick-Set Romans 



TRADE-MARK 







EXPLANATORY 






The following Table of Sets of the various sizes of 






Quick-Set 

TRADE-MARK 






ROMAN, ITALIC and BOLD 




illustrates how this type may be set, justified and corrected more rapidly 




than any letter heretofore designed. The Roman, Italic and Bold carry 




the same set in each size, an advantage that will be readily appre- 




ciated by printers doing newspaper, magazine, catalogue and price-list 




printin 


g. Regular spaces and quads are used. 


Table of Sets 






FOR SIX POINT QUICK-SET ROMAN, ITALIC AND BOLD 


2 


Point Set . 


j fijlt, ;:.-'! I 

" j SMALL CAPS: I 


3¥> Vnint Set . 


i ceorszfifiJ? 






' | SMALL CAPS : F J L P S T Z 


4 


Point Set . 


jabdghknpquvxyffFLPSTZ12 345 6 789 0$£ 

" 1 SMALL CAPS :ABCDEGHKMNOQRUVWXY&/EGE 


5V 3 Point Set . 


ABCDEGHKMNOQRUVWXY&iKEmwffioeffiffl 






FOR EIGHT POINT QUICK-SET ROMAN, ITALIC AND BOLD 


3 


Point Set . 


j fijlt,;:. -MI 
' ( SMALL CAPS : I J 


4 


Point Set . 


i ceorszfiflJ?1234567890$£ 
* I SMALL CAPS : F L P S T Z 


5 


Point Set . 


j abdghknpqu vxyffFLPSTZ 
' } SMALL CAPS : ABCDEGHKMNOQRUVWXY&^(E 




6y 2 Point Set . 


. ABCDEGHKMNOQRUVWXY&^CEmwseoeffiffl 






FOR TEN POINT QUICK-SET ROMAN, ITALIC AND BOLD 


3y 2 Point Set . 


(fijlt,;:. -MI 

" ( SMALL CAPS: IJ 






5 


Point Set . 


j ceorszfiflj?1234567890$£ 

" { SMALL CAPS: FLPSTZ 






Q 


Pm'n+ QM 


j abdghknpquvxyffFLPSTZ 

' 1 SMALL CAPS: ABCDEGHKMNOQRUVWXY&^(E 




romt oet . 


8 


Point Set . 


. ABCDEGHKMNOQRUVWXY&iEffimwseceffiffl 

FOR TWELVE POINT QUICK-SET ROMAN, ITALIC AND BOLD 

(fijlt,;:. -MI 


4 


Point Set . 


" ( SMALL CAPS: IJ 


6 


Point Set . 


(ceorszfifU?123k5 6 78 9 0$£ 


' ( SMALL CAPS: FLPSTZ 


7 


Point Set . 


( abdghknpqu vxyffFLPSTZ 
' ( SMALL caps: ABCDEGHKMNOQRUVWXY&^(E 


9 


Point Set . 


. ABCDEGHKMNOQRUVWXY&iECEmwaeoeffiffl 

The sets of the Roman, Italic and Bold are the same in each size 



579 



Quick- Set Family 



QUICK-SET ITALIC 



TRADE-MARK 



18 Point 



PATENTED APRIL 9, 191 8 



12 A 21 a 18 Point 



QUICK-SET BOLD 



TRADE-MARK 



PRINTING AD VENT PRINTING ADVENT 

Matchless for dignity Matchless for dignity 

among the arts of men among the arts of men 

14 Point 17 A 32 a 14 Point 16 A 31 a 

PRINTING ART TEACHES PRINTING ART TEACHES 

Matchless in dignity among Matchless in dignity among 

the arts of men is our art of the arts of men is our art of 

12 Point 20 A 89 a 12 Point 20 A 38 a 

PRINTING INFLUENCE GREAT PRINTING INFLUENCE GREAT 

Matchless for dignity among the Matchless for dignity among the 

arts of men is our excellent art of arts of men is our excellent art of 



10 Point 23 A 45 a 

PRINTING POWERFUL INCENTIVE 
Matchless in power among the arts of 
men is our art of printing. In its higher 

8 Point 26 A 50 a 

POINTING EXPRESSING MAN'S PROGRESS 
Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the 

6 Point 30 A 57 a 

PRINTING OVERCOMES COMMERCIAL PROBLEMS 
Matchless in power among the many arts of men is our art 
of printing. In its high influence it is the great servant of all 



10 Point 23 A 45 a 

PRINTING POWERFUL INCENTIVE 

Matchless in power among the arts of 
men is our art of printing. In its higher 

8 Point 26 A 49 a 

PRINTING EXPRESSING MAN'S PROGRESS 
Matchless in power among the arts of men is our 
art of printing. In its higher influence it is the 



6 Point 



29 A 58 a 



PRINTING OVERCOMES COMMERCIAL PROBLEMS 

Matchless in power among the many arts of men is our art 
of printing. In its high influence it is the great servant of all 



QUICK- SET ROMAN 



TRADE-MARK 



12 A 22 a 10 Point 



PRINTING FORCE PRINTING art great master 

, -- , -, . Matchless in power among the arts 

MatCnleSS m pOWer of men is our art of printing. In its 



16 A 32 a 8 Point 



26 A 50 a 



PRINTING EXPRESSED ™ ING encouraged young men 

. , Matchless in power among the arts of men is 

MatCnleSS 111 pOWer IS OUr our art of printing. In its higher influence it 



12 Point 



19 A 



6 Point 



30 A 58 a 



PRINTING OFFERS REWARD PRINTING EMPLOYED IN ALL PUBLIC SCHOOLS 
^ T , . Matchless in power among the arts of men Is our art 

MatCnleSS HI POWer IS OUr art of printing. In its higher influence it is the principal 

Small Caps from 6 to 18 Point inclusive are fonted and sold separately 



580 



Quick- Set Family 



TRADE-MARK 



PUBLISHED WEEKLY IN THE INTEREST OF THE RESIDENTS OF THE BOROUGH OF ORES 



a (Tolumbia 




Volume Four 



GRESHAM MANOR, CON 



Gresham Manor-The Popular Suburb 



^^^^HE thrifty, and those with a 
■ C J vision of the future, believe 
^^^^ Gresham Manor property to 
be very valuable and with possibili- 
ties for greater developments. Many 
noteworthy projects and plans have 
been undertaken and 
brought to a splendid 
fulfilment. The Board 
of Trade will shortly 
open anew campaign f 
of publicity in metro- 
politan publications, 
setting forth many of 
the natural and civic 
advantages that this 
borough presents, in 
order to interest those 
thinking of buying or 
renting ideal country 
places, where the health-producing 
benefits to be derived by a delightful 
intercourse with nature may be en- 
joyed continuously the year round. 



Gresham Manor invites inspection 
and comparison of its paved streets, 
public library, fine churches, large 
modern school system, sound banks, 
public market, convenient park and 
adequate police and fire protection. 



GREA 

Enthusia 
Unsur 

THRONGS 

Old Ho 
byleadin 
distingui 





STEARN & HODGSON 



Real Estate and Investynents 



Rooms 112 and 114, Post Office Building 
GRESHAM MANOR, CONNECTICUT 

HEADING IN WASHINGTON TEXT MISSAL INITIAL 



,1 

The village government is ably and 
most economically administered by 
men of influence and experience who 
through civic pride willingly give of 
their time that Gresham Manor may 
be properly governed. Fraternal or- 
ganizations are well represented, so 
that no one need feel at all lonesome 
for want of sociability and friends. 



Important Notice 

THE Board of Trade will hold its first 
regular meeting on Monday evening, 
September third, at which time matters 
of great importance will be brought up. 

Mills Building -eight o'clock 



FRED HAMILTON, Secretary 



are being 
done aire 
for the sp 
celebrate 
prominen 

The fes" 
Friday ni 
for which 
residents 
The speci 
having m 
march as 
brought f 
in a most 
through i 
old ten an 

Actuall 
when a ta 
principal 
former re 
by Capta 
The corre 



581 



ELECTROTYPE HALFTONE NO. 10 
RENAISSANCE ORNAMENT' 



GENERAL INFORMATION 



How to Buy Type Advantageously 



BY ORDERING type in regular fonts 
1 (or regular parcels of weight fonts) 
buyers will get quick delivery and the 
lowest prices. Orders for less than fonts 
(or regular parcels of fonts) and for type 
to be put up to irregular schemes or 
assortments are classified as Sort Orders, 
and are usually cast to order, involving 
delay and sometimes necessitating bill- 
ing at higher prices. 

The lowest prices for Job Type are ob- 
tained by buying in Weight Fonts in con- 
formity with sizes of Minimum Weight 
Fonts at the top of page 583. The lowest 
prices for additions to Body Type Fonts 
are obtained by buying the regular sec- 
tions of fonts in conformity with Weight 
Schemes for Body Type on page 583. 

In ordering additions to fonts to match 
type in use it is jiecessary to send a cap H 
and lower-case m (selecting letters that 
are least worn), in addition to stating 
(where possible) the correct name and 
size of face and the name of the manu- 
facturer of the type ordered. Failure to 
forward specimens of type may make it 
necessary to hold order while request for 
samples is sent to customer. 

It is important in ordering to use the 
exact name of type as printed in speci- 



men books, giving name and date of 
specimen book and page on which the 
type is shown. So simple a change as 
ordering "Condensed Gothic" when the 
printed name is "Gothic Condensed," or 
the omission of the correct number, may 
involve uncertainty and delay. 

If any part of an order is required more 
urgently than the balance of the order, 
that fact should be stated, for sometimes 
an unimportant item, which may have to 
be made to order, may delay delivery of 
the items urgently needed. 

Customers are usually in a better posi- 
tion to select the manner and route of 
shipping their orders, and can frequently 
effect economies of time and expense 
by adding shipping directions to their 
orders. Small quantities shipped by 
freight frequently cost as much or more 
than if shipped by express, are liable to 
delay, and are frequently lost. 

Estimates of the cost of complete and 
efficient printing plants of any size are 
furnished in detail upon request, but it is 
not possible to make an intelligent esti- 
mate unless an approximate idea of the 
amount the inquirer wishes to invest 
in his enterprise is stated, and also the 
nature of the work to be produced. 



Old Metals Taken in Exchange 



OLD TYPE made by the regular type- 
founders; printers' old brass; elec- 
tros, stereos, leads and slugs; metal fur- 
niture; linotype slugs and Lanston type, 
if packed separately, unmixed with other 
metals (particularly zinc), in their origi- 
nal manufactured condition (not melted 
down), and shipped prepaid or delivered 
to nearest selling house or foundry, will 
be accepted at current prices in exchange 
for new type and other printing materials 
at our regular discounts as advertised 
by this Company from time to time. 

As old metal cannot be easily identi- 
fied when several shipments arrive at 



about the same time, it is necessary to 
put shipper's name on each package, and 
advise us promptly of shipment, sending 
us a copy of freight receipt showing the 
number of boxes or other packages, the 
gross weight thereof and memorandum 
giving exact weights of each class of 
metal. Close observance of these sugges- 
tions will save time and annoyance and 
will expedite matters all around. 

Stereotype plates and bases made by 
The American Press Association, News- 
paper Unions, or similar manufacturers, 
being the property of these concerns, are 
not accepted. 



582 



GENERAL INFORMATION 



SIZES OF MINIMUM WEIGHT FONTS 

Weight Fonts of caps, lower case, figures and 
points, with small caps, if made, of one body, 
face and line, ordered at one time, cast to regular 
scheme 

5 lbs. and multiples, 3 to 4£ Point inclusive. 
10 lbs. and multiples, 5 and 5i Point. 
20 lbs. and multiples, 6 to 18 Point inclusive. 
25 lbs. and multiples, 20 to 36 Point inclusive. 
50 lbs. and multiples, 42 to 72 Point inclusive. 
75 lbs. and multiples, 84 and 96 Point. 
100 lbs. and multiples, 120 and 144 Point. 

Weight Fonts of Title Line faces, caps, figures and 
points, of one body, face and line, ordered at one 
time, cast to regular scheme 

5 lbs. and multiples, 4 to 5£ Point inclusive. 
10 lbs. and multiples, 6 to 18 Point inclusive. 
15 lbs. and multiples, 20 to 36 Point inclusive. 
20 lbs. and multiples, 42 and 48 Point. 
25 lbs. and multiples, 54 to 72 Point inclusive. 
40 lbs. and multiples, 84 and 96 Point. 



t SCHEME OF SUNDRIES FOR 100 LBS. ROMAN 





50 lbs. and multiples, 


120 and 144 Point. 




SCHEME FOR 80-LB. 


FONT BODY TYPE 




LB 


OZ 


LB 


OZ 


LB 


OZ 


LB 


OZ 


3 


4 


6 


A 


8y 2 


A 


2y 2 


1 


8 


t 


1 




B 


5 


B 


iy 2 


2 


6y 2 


C 


1 


14 


C 


7V 2 


C 


2 


3 


sy 2 


c 


L 3 




D 


6y 2 


D 


2 


4 


5 


e 


6 


8 


E 


10 


E 


3y 2 


5 


6y 2 


f 


1 


1 


F 


5 


F 


iy 2 


6 


5 


P 


1 


4 


G 


5V 2 


G 


iy 2 


7 


5 


Y 


i 3 


8 


H 


6y 2 


H 


2 


8 


5 


i 


2 


12 


I 


6 


I 


1% 


9 


5 


J 




5 


J 


4y 2 


J 


iy± 





10 


k 




8 


K 


4 


K 


iy 4 


$ 


2 


1 


1 


8 


L 


6 


L 


2 


£ 


y 2 


n 


a 2 


10 


M 


7y 2 


M 


2y± 






n 


4 


b 


N 


7y 2 


N 


2y 2 








P 

Q 


4 
1 


4 
6 

5 



P 
Q 


7y 2 

6 

2y 2 


O 


2y 2 
i% 

% 


4 





Q 


LB 


OZ 


r 


3 


5 


R 


8 


R 


2¥± 


, 1 


8 


s 


3 


6 


S 


8 


S 


2Vl 




3 


t 


3 


12 


T 


9 


T 


2y 2 




2 


u 


2 


2 


U 


5 


U 


iy 2 


. 1 




V 




14 


V 


3^2 


V 


i 


. 


9 


V 


7 1 


10 


w 


7 


W 


2 


' 


4 


X 




5 


X 


2 


X 


% 


r 


2 


y 


1 


4 


Y 


4y 2 


Y 


VA 


? 


2 


z 




4 


Z 


2 


Z 


y 2 


— 


3 


a 




1 


M 


% 


/E 


y 4 


( 


2 


o 




1 


CE 


% 


CE 


y± 


r 


1 


fi 


1 


5 
4 
4 
3 
3 


& 


3y 2 


& 


i 






fi 






fl 






fl 






fi 














58 


12 


10 





3 


° 


4 


4 



Lower Case. 

Points 

Figures 



.58% Caps 

. AVi Small Caps . 
. 4 



.10 
. 3 















80 




SPACES 






QUADS 










LB 


OZ 




LB 


OZ 


en set . . . 




. 2 


4 


em set 


.. 1 


10 


3-em set. 




. 6 




2-em set 


.. 4 


2 


4-em set. 




. 1 




3-em set 


.. 4 


4 


5-em set. 






10 
2 








hair 










1ft 







10 






FRACTIONS 


DASHES AND 
BRACES 


REFERENCES 


COMMERCIAL 
MARKS 


LEADERS 


LB OZ 

y 4 6 
y 2 3 

% 2 

y 8 y 2 
% y 2 


LB OZ 

r- y 2 
■^ y 2 

- y 2 
-^ iy 2 

2 

- 3 

3 


LB OZ 

* 2 

t 1 

t % 
II % 
§ % 
1 % 

t^- iy 2 

■^i y 2 


LB OZ 

® 6 
W 3 
lb 3 

% 2 

* iy 2 
y 2 


LB OZ 

en set 4 
em set 12 
2-em set 2 
3-em set 2 


y 8 i 




% i 

5 /s 1 




1 


5 


% % 




Ys y± 




Leaders 5 lb. 








References 8 oz. 








Braces and Dashes. .1 lb. 








Fractions 1 lb. 

Commercial Marks. 1 lb. 


1 


1 


8 



TABLE OF POINT SET SPACES AND QUADS 







SPACES 


FOR 


FOR 


FOR 


QUADS 




THAN 5 EMS 


EM 


EM 


EM 


N-QD 


M-QD 


2-EM 


3-EM 


5 


Point 








1 


VA 


V/9, 


2 


2y 2 


5 


10 


15 


5y 2 Point 








1 


VA 


m 


2 


2% 


5% 


11 


i6y 2 


6 


Point 








1 


VA 


m 


2 


3 


6 


12 


18 


7 


Point 








m 


iy 


Wa. 


2y> 


3% 


7 


14 


21 


8 


Point 








VA 


iy> 


2 


3 


4 


8 


16 


24 


9 


Point 








m 


i% 


2% 


3 


4y 2 


9 


18 


2V 


10 


Point 








i% 


2 


2V? 


3y 2 


5 


10 


20 


30 


11 


Point 








i% 


2% 


2% 


sy? 


5y 2 


11 


22 


33 


12 


Point 








m 


2V9 


3 


4 


6 


12 


24 


36 


14 


Point 








2 


3 


4 


5 


7 


14 


28 




16 


Point 








2 


3 


4 


5' 


8 


16 


32 




18 


Point 








2 


3 


4 


6 


9 


18 


36 




20 


Point 






2 


3 


4 5 


7 


10 


20 


40 




24 


Point 






2 


3 


4 


6 


8 


12 


24 


48 




30 


Point 






3 


4 


6 


8 


10 


15 


30 






36 


Point 






3 


4 


6 


9 


12 


18 


36 






42 


Point 






4 


6 


9 


11 


14 


21 


42 






48 


Point 






4 


6 


9 


12 


16 


24 


48 






54 


Point 






4 


6 


9 


12 


18 


27 


54 






60 


Point 




5 


6 


8 


12 


15 


20 


30 


60 






72 


Point 




5 


6 


9 


12 


18 


24 


36 


72 






84 


Point 




6 


9 


12 


16 


21 


28 


42 


84 






96 


Point 




6 


9 


12 


18 


24 


32 


48 


96 






120 


Point 


6 


9 


12 


18 


24 


30 


40 


60 


120 







WEIGHT SCHEMES FOR BODY TYPE 

Body Type in sizes 6 to 18 Pt. is put up in packages 
of the following approximate weights.This table 
applies only to faces shown on pages 536-578 



FONT 


CAPS 
J O 


s c 7p L s L po.nts 


F.SURES L C ° A W S E E R 


-J O J o 

12 1 1 
18 2 2 
3 4 4 


_1 O J o 


20 lbs. 
40 lbs. 
80 lbs. 


2 8 
5 
10 


1 14 11 

2 29 6 
4 58 12 



Where the face does not show Small Caps, the 
weight of the Cap package is increased. 

Weight fonts of other faces are put up to 
count schemes and the weight of the separate 
packages of caps, lower case, figures and points 
vary with each face. 

Body Type Italic is put up in small fonts of 
the following approximate weights: 5| Point and 
smaller inclusive, 2 J pounds and multiples; 6 to 
18 Point inclusive, 5 pounds and multiples. 



ACCENTED LETTERS 

A table of all the accents regularly made for 

body and job type, with their designated 

numbers, is shown on page 586 



TEAGUE BORDER 



583 



GENERAL INFORMATION 



Lengths of Alphabet 

THE following Table showing the lengths of the alphabet in points of popular series of job type is 

given for the purpose of making comparison of the various faces and furnishing a basis 

for computing the amount of type which can be set in a given space 



NAME OF TYPE 
American Caslon 

Bodoni 

Bodoni Bold 

Bookman Oldstyle 

Caslon Oldstyle No. 471 

Caslon No. 540 

Caslon Bold 

Century Bold 

Cheltenham Oldstyle 

Cheltenham Italic 

Cheltenham Bold 

Cheltenham Bold Cnndcnfttiji 

Cheltenham Bold Italic 

Cheltenham Bold Extended.. 

Cheltenham Wide 

Cheltenham Medium 

Cloister Oldstyle 

Cloister Bold 

Franklin Gothic 

Garamond 

Garamond Italic 

Goudy Oldstyle 

Goudy Italic 

Goudy Catalogue 

Goudy Catalogue Italic 

Goudy Bold 

Goudy Bold Italic 

National Oldstyle 

Packard 



8 10 12 14 18 24 30 36 42 48 60 72 



Caps 
L. Case 



113 

74 



138 

89 



167 
110 



218 
143 



Caps 
L. Case 


115 

79 


155 
107 


184 
129 


207 
144 


Caps 
L. Case 


119 

87 


159 
116 


189 
137 


212 
156 



Caps 
L. Case 



Caps 
L. Case 



Caps 
L. Case 



Caps 
L. Case 



Caps 
L. Case 



Caps 
L. Case 



Caps 
L. Case 



Caps 
L. Case 



Caps 
L. Case 



Caps 
L. Case 



Caps 
L. Case 



L. Case 



Caps 
L. Case 



Caps 
L. Case 



Caps 
L. Case 



Caps 
L. Case 



L. Case 



Caps 
L. Case 

Caps 
L. Case 

Caps 
L. Case 

Caps 
L. Case 

Caps 
L. Case 

Caps 
L. Case 

Caps 
L. Case 

Caps 
L. Case 



132 
96 



124 
81 



111 

74 



144 
102 



124 

92 



131 
75 



134 

78 



134 
94 



103 

75 



140 
90 



166 
127 



160 
107 



194 
129 



237 
153 



145 
86 


175 
106 


236 
142 


162 
101 

175 
124 


198 
118 

216 
154 


244 
155 

248 
177 


162 
118 


195 

138 


299 
164 


153 
89 


190 
108 


220 
126 



256 
165 



229 
161 



258 
174 



252 
159 



154 
92 


194 
112 


159 
112 


202 
141 


123 

89 


159 
113 







161 
113 



195 
149 



214 
149 



241 
191 



227 
131 



225 
157 



170 
126 



236 
160 



281 
214 



273 
194 



265 
152 



275 
160 



278 
190 



208 
154 



277 
194 



338 
256 



308 
200 



295 

207 



304 
224 



353 
240 



300 
195 



285 410 
183 230 



300 
215 



335 
190 



342 
198 



340 
233 



255 
188 



357 

245 



424 
318 



L. Case 



131 

89 


153 
105 


190 
130 


220 
146 


265 
176 


335 
219 


127 
93 


153 
105 


191 
131 


213 
146 

203 
122 


256 

175 


317 

215 


130 
79 


156 
93 


182 
110 


228 
137 


292 
175 


136 

86 


162 

105 


189 
122 


212 
136 


237 
154 


304 
195 


139 
109 


164 
129 

156 
103 


211 

163 

180 
118 


233 
183 


282 
218 


352 

270 


130 

87 


204 
134 


228 
149 


296 
193 


123 

80 


147 
92 

155 

106 


170 
105 


193 
119 


216 
132 


279 
171 


125 

83 


189 
128 


216 
145 


261 
175 


326 
218 


124 

77 


151 

94 


185 

114 


213 
130 


256 
156 


320 
196 


132 
89 


163 
110 


197 
133 


227 
153 


273 
184 


343 
228 


132 

85 


163 

104 


196 
125 

206 
139 


227 
148 


271 

172 


339 
214 


137 

93 


169 
114 


236 
159 


286 
191 


358 
240 


134 

89 


168 
110 


204 
134 


234 
153 


281 
184 

260 
163 


352 

230 

325 

205 


131 

83 


154 

98 


187 
119 


215 
137 


135 
81 


152 

90 


188 
112 


210 
124 


252 
148 


315 

185 



391 
254 


504 
328 


373 
265 


456 
325 


394 

289 


483 
354 


544 
361 


587 
387 


442 
265 


475 
317 


475 
317 

488 
348 


584 
408 

609 
431 


438 
310 


538 
376 


422 
241 


509 
291 


426 
252 


522 

300 


423 

305 


516 
365 


326 
234 


401 
284 



452 546 
310 379 



537 
405 


652 
493 


422 
281 


509 
339 



402 

271 



378 
226 



391 
252 



453 
351 



454 
302 



483 
328 



463 

277 



480 
309 



544 
420 



385 

249 

362 
217 


472 
306 

444 
265 


412 

274 


501 
333 



406 

247 


492 
300 


435 

289 


530 
351 


429 
270 


520 
326 



553 
366 



440 

290 


542 
352 


410 
259 


499 
315 


398 
234 


483 
283 



748 
495 



584 
408 



742 
502 



736 
523 



641 

457 



614 

348 



629 

449 



476 
347 



674 

456 



794 
601 



614 
413 



590 
399 



551 

328 



571 

368 



654 
504 



561 
364 



524 
311 



404 
601 



647 
428 



634 



676 

448 



659 

427 



607 
394 



586 
343 



751 

486 



911 
579 



541 

386 


628 
447 


713 

511 


889 1065 
634 759 


573 
420 


666 

487 


765 
555 


936 1128 
688 825 



742 
502 



924 1151 

614 778 



880 1190 
563 793 



1023 1264 
638 791 



871 
614 



954 1304 
719 930 



760 
541 


860 
616 


1081 
776 


729 
412 


836 
465 


1036 

583 


738 
421 


• 834 
482 


1062 
600 


745 


847 


1073 



530 



1366 
936 



1459 
942 



1487 
937 



1578 
1118 



1321 

950 



1235 
703 



1277 

724 



1304 
924 



561 
400 


643 

488 


810 
590 

1146 

780 


975 
710 


804 
534 


919 
621 


1374 
946 


940 

713 


1081 
816 


1364 
1031 


1651 

1244 


729 

485 


836 
556 


1036 
694 


1235 
830 


694 
472 


800 
542 


1012 

684 


1223 

825 


636 

379 


726 
431 


902 
537 


1083 
645 


661 

427 


750 
481 


936 
601 


1124 

720 


761 

585 


874 
677 


1100 
855 


1329 
1032 



739 

480 


910 
594 


1090 
711 


689 
410 

829 
549 


1047 
694 


1270 

840 



718 

477 



764 881 1118 1351 

504 582 737 893 



747 
467 



862 1093 1323 

538 681 822 



798 
527 


921 
610 

897 

582 


1168 
773 


1415 

938 


777 
502 


1135 

734 


1373 

886 




828 
522 




697 
405 


803 
467 





584 



GENERAL INFORMATION 



Lengths of Alphabet 

The following Table showing the lengths of the alphabet in points of popular series of body type is 

given for the purpose of making comparison of the various faces and furnishing a basis 

for computing the amount of type which can be set in a given space 



NAME OF TYPE 



Size 



Baskerville Roman j L a g| se 

BodoniBook ]£ a g| se 

Bodoni Book Italic j LXase 

Caslon Oldstyle No. 471 j gcase 

Caslon Oldstyle No. 47 1 1talic. j £ a g| ge 

CasWNo.540 \ £ a g s ase 

Caslon No. 540 Italic | £ a g| se 

Century Expanded \tcLe 

Century Expanded Italic \ £ a g| se 



Century Schoolbook Italic ] £ a g* se 

Century Oldstyle j £ a g| 



j Caps 
( L. Case 



NorwoodRoman j g£Le 



Oldstyle No. 550 ^ a g| se 

OHstyle No. 551 \ £ a g s ase 

OWstyle No. 581 j £g^ 

Oldstyle No. 583 1 j£aP| se 



Quick-Set Roman \ £ a g| 



Case 



Recut Caslon \ g-g^ 



RomanNo.510 j ^ 



RomanNo.599 ^ se 



ScotchRoman { gagj^ 



5V 2 


6 7 


8 




105 
68 


152 
91 




109 

75 


143 

100 




107 
73 


146 
99 




124 

81 


145 

86 




130 
79 


152 

87 




111 

74 


162 
101 




108 

70 


145 
101 



120 
81 



Century Catalogue 


J Caps 
) L. Case 




Century Catalogue Italic 


j Caps 
! L. Case 




Century Schoolbook 


j Caps 
} L. Case 





Century Oldstyle Italic 


j Caps 
1 L. Case 


Cloister Italic 


j Caps 

1 L. Case 1 


Harris Roman 


(Caps 108 
1 L. Case 83 



113 

74 



132 

93 


132 
93 


140 
100 


136 
91 


136 

91 


147 

97 




128 
86 





134 
90 



130 
93 



129 
94 



132 

85 



119 

70 



128 
96 



166 
116 



170 
113 



156 
103 



162 

107 



161 
115 



171 
114 



125 
91 




139 
96 


153 
105 


132 
96 


148 
105 


139 
96 


152 
107 


147 
93 




128 

94 




135 
87 





126 
95 



112 



123 
89 



10 11 

166 
106 

169 
118 

171 
115 



170 

103 



151 
105 



176 
126 



185 
125 



151 

109 

154 
99 


176 
127 

180 
114 


143 
84 





157 
116 

169 

108 


172 
121 


144 
105 




167 

115 


178 
124 


161 
112 


175 
122 



Venetian I j £aps 



Case 



164 
115 


178 
127 


177 
111 


183 
116 


153 
112 




165 
106 




160 
111 


168 
116 


150 

97 


157 
109 


161 

108 




153 
100 





175 
106 



183 
106 



198 
118 



190 

107 



195 
140 



205 
131 



187 
121 



199 
129 



198 
140 



207 
139 



194 
138 



201 

129 



165 
98 



186 
133 I 



221 
140 



188 
134 



196 
132 



194 
131 



203 
130 



189 
.141 



209 
132 



182 
126 



173 

117 



179 

120 



191 
124 



208 
122 



200 
112 



222 
134 



211 
124 



205 
145 



215 

141 



12 


14 


18 


200 
133 


237 
155 


336 
221 


190 
132 


212 
146 


273 
186 


194 
129 


217 
146 


274 

186 


236 

142 


252 

159 


300 
195 


223 
131 


258 
146 


315 
181 


244 
155 

247 
143 


285 
183 

293 

171 


366 
230 

372 
214 



227 
160 



235 

153 



216 
144 



203 
145 



208 
135 



260 
164 



208 

148 



211 

140 


248 
170 


207 

138 


230 
150 


209 
143 


244 

173 


214 

140 






214 
165 


199 

136 


237 
155 

224 
153 




189 
126 



196 
127 



249 

151 



219 
142 



268 
191 



261 
173 



228 
145 


274 

172 


228 
161 


273 
195 


238 

157 


284 
189 


216 
153 


259 

184 


223 

144 

183 
109 


267 
175 

208 
222 


219 
156 


267 

184 



310 

196 



261 

200 



292 
181 



262 
170 



242 



361 
231 



322 
213 



340 
205 



345 
243 



324 
232 



219 



267 
155 



397 
252 



187 217 



342 
256 



177 229 



377 
234 



315 

204 



585 



TYPOGRAPHIC ACCESSORIES 



Accented Letters 

A GREAT variety of accented letters are made by the American Type Founders Company. It is imprac- 
ticable to attempt to list the individual characters in this catalogue. Such a list would necessarily be 
incomplete within a very short time, because important additions are being made almost daily. The list 
printed herewith is therefore limited to the type faces shown in this specimen book for which accented 
letters are made. Information regarding additional accents will be supplied upon request. 



Accented Letters Used in Various Modern Languages 



Bohemian 

A£f6utf?ECDN it s t z 
aei6tiuyecd!nfs£z 



Hungarian 

A £ i 6 u o u6 u 

a£!6ti6u6ii 



Portuguese 

Aei6uue0ca6n 

aeiotiiiedcjaon 



Polish 
oaeclriszz 



Italian 
A E f 6 V A ±16 U I 

a6i6iiaei6ui6 



Spanish 

AEIOtJUN ae*i6uufi 



French 

EAtii6yAEi6uAEl6tjg 

eaeiduaeiouaeioiic. 



Norwegian and Danish 
M ae 



Swedish German 

AOA aoa AOUaoli 



Table of Numbers Designating Accented Letters 

jIjACH accented letter is designated by an invariable number irrespective of face or size, as shown in the 
table below. In ordering it is only necessary to state the number of the accented letter and the name and 
size of the face. 



NUMBER 


ACCENT 


NUMBER 


ACCENT 


NUMBER 


ACCENT 


NUMBER 


ACCENT 


NUMBER 


ACCENT 


Lmber 


ACCENT 


NUMBER 


ACCENT 


NUMBER 


ACCENT 


NUMBER 


ACCENT 


1 


a 


101 


A 


201 


A 


18 




118 




218 




51 





151 





251 





2 


e 


102 


E 


202 


E 


19 


a 


119 


A 


219 


A 


52 


9 


152 


g 


252 


Q 


3 


i 


103 


I 


203 


I 


20 


e 


120 


fi 


220 


E 


54 


6 


154 


6 


254 


6 


4 


6 


104 





204 


6 


21 


i 


121 


I 


221 


I 


55 


u 


155 


u 


255 


u 


5 


u 


105 


u 


205 


U 


22 


6 


122 


6 


222 


6 


58 


3 


158 


A 


258 


4 


6 


y 


106 


Y 


206 


Y 


23 


u 


123 


u 


223 


t> 


59 


Q 


159 


5 


259 


S 


7 


a 


107 


A 


207 


A 


37 


c 


137 


c 


237 


c 


60 


c 


160 


C 


260 


c 


8 


e 


108 


E 


208 


E 


38 


& 


138 


D 


238 


D 


61 


1 


161 


£ 


261 


L 


9 


i 


109 


I 


209 


i 


39 


e 


139 


E 


239 


E 


62 


n 


162 


ft 


262 


N 


10 


6 


110 


6 


210 


6 


41 


n 


141 


N 


241 


N 


63 


s 


163 


g 


263 


S 


11 


u 


111 


O 


211 


u 


42 


f 


142 


ft 


242 


R 


64 


z 


164 


2 


264 


z 


13 


a 


113 


A 


213 


A 


43 


s 


143 


s 


243 


S 


65 


z 


165 


1 


265 


t 


14 


e 


114 


E 


214 


E 


44 


t 


144 


t 


244 


f 


70 


a 


170 


A 


270 


A 


15 


i 


115 


I 


215 


I 


45 


u 


145 


tr 


245 


u 


73 


o 


173 


O 


273 


O 


16 


6 


116 


O 


216 


6 


47 


z 


147 


z 


247 


z 


79 


n 


179 


N 


279 


N 


17 


u 


117 


u 


217 


u 


50 


se 


150 


M 


250 


M 


80 


a 


180 


A 


280 


A 



All accents for capitals, small capitals, and lower case shown in the above table are made for the 
following type faces in the sizes noted: 



Century Bold— Caps and Lower Case: 6, 8, 10, 12, 14, 18, 

24, 30, 36, 42 and 48 Point. 
Century Expanded — Caps, Lower Case and Small Caps: 

6, 8, 10, 12, 14 and 18 Point. 
Century Expanded Italic — Caps and Lower Case: 6, 8, 

10, 12, 14 and 18 Point. 
Century Oldstyle — Caps, Lower Case and Small Caps : 

6, 8, 10, 12, 14 and 18 Point. 

Caps and Lower Case : 24, 30, 36, 42 and 48 Point. 
Century Oldstyle Bold— Caps and Lower Case : 6, 8, 10, 

12, 14, 18, 24, 30, 36 and 48 Point. 
Century Oldstyle Italic — Caps and Lower Case : 6, 8, 10, 

12, 14, 18, 24, 30, 36, 42 and 48 Point. 



Cheltenham Bold— Caps and Lower Case : 6, 8, 10, 12, 14, 
18, 24, 30, 36, 42 and 48 Point. 

Cheltenham Bold Condensed — Caps and Lower Case : 
6, 8, 10, 12, 14, 18, 24, 30, 36, 42 and 48 Point. 

Cheltenham Bold Extended — Caps and Lower Case : 6, 
8, 10, 12, 14, 18, 24, 30, 36, 42 and 48 Point. 

Cheltenham Bold Extra Condensed — Caps and Lower 
Case: 6, 8, 10, 12, 14, 18, 24, 30, 36, 42 and 48 Point. 

Cheltenham Oldstyle — Caps and Lower Case : 6, 8, 10, 

12, 14, 18, 24, 30, 36, 42 and 48 Point. 

Cheltenham Wide— Caps and Lower Case : 6, 8, 10, 12, 
14, 18, 24, 30, 36, 42 and 48 Point. 



Complete list of Piece Accents for job and body typefaces will be found on page 595 



586 



TYPOGRAPHIC ACCESSORIES 



Accented Letters For Modern Languages 

Type Faces for which Accented Letters are made 

In ADDITION to the list given on preceding page, the American Type Founders Company 

makes an exceptionally liberal number of Accented Letters for its extensive 

line of popular type faces, as is shown by schedule below 



~c&-o^ 



American Extra Condensed — Caps and Lower Case : 12, 

14, 18, 24, 30, 36, 42, 48, 54, 60 and 72 Point. 

Blair— Caps : 6 and 12 Point. 

Bodoni— Caps and Lower Case: 6, 8, 10, 12, 14, 18, 24, 30, 
36 and 48 Point. 

Bodoni Book — Caps and Lower Case: 6, 8, 10, 12, 14 and 
18 Point. 

Bodoni Book Italic — Caps and Lower Case: 6, 8, 10 and 
12 Point. 

Bookman Oldstyle — Caps and Lower Case : 6, 8, 9, 10, 
12, 14, 18, 20, 24, 30, 36, 48, 60 and 72 Point. 

Caslon No. 540 — Caps and Lower Case : 6, 8, 10, 12 and 
14 Point. 

Caslon Oldstyle No. 471— Caps and Lower Case: 6, 8, 
9, 10, 11, 12, 14 and 18 Point. 

Caslon Oldstyle Italic No. 471 — Caps and Lower Case: 
6, 8, 9, 10, 11, 12, 14 and 18 Point. 

Cheltenham Medium Italic — Caps and Lower Case: 6, 8, 
10, 12, 14, 18 and 24 Point. 

Clearface Bold— Caps and Lower Case : 6, 8, 10, 12, 14, 
18, 24, 30, 36, 42 and 48 Point. 

Cloister Italic— Caps and Lower Case: 6, 8, 10, 12, 14, 16 

and 18 Point. 
Cloister Oldstyle— Caps and Lower Case : 6, 8, 10, 12, 14, 

16 and 18 Point. 

Compact— Caps and Jower Case : 8, 10, 12, 14, 18, 24, 
30, 36, 42, 48, 60 and 72 Point. 

Curtis-Post— Caps and Lower Case : 12, 14, 18, 24, 30, 36, 
42 and 48 Point. 

Delia Robbia— Caps and Lower Case: 6,8,10,12,14 

and 18 Point. 
DeVinne No. 2— Caps and Lower Case : SMi, 6, 8, 10, 12, 

18, 24, 30, 36, 48, 54, 60 and 72 Point. 

DeVinne Condensed No. 2 — Caps and Lower Case: 6, 
8, 10, 12, 14, 18, 24, 30, 36, 42 and 48 Point. 

Drew— Caps and Lower Case: 6, 8, 10, 12, 14 and 18 
Point. 

Engravers Old English— Caps and Lower Case: 6, 8, 10, 

12, 14, 18, 24, 30, 36, 42, 48, 60 and 72 Point. 

Garamond — Caps and Lower Case: 6, 8, 10, 12, 14 and 18 

Point. 
Garamond Italic— Caps and Lower Case: 6, 8, 10, 12, 14 

and 18 Point. 
Gothic No. 544— Caps and Lower Case: 6, 8, 10, 12, 14, 

18, 24, 30, 36, 42 and 48 Point. 

Gothic No. 545— Caps and Lower Case: 6, 8, 9, 10, 12, 
14, 18, 24, 30, 36, 42, 48, 54 and 60 Point. 

Gothic Condensed No. 523 — Caps and Lower Case: 6, 
8, 10, 12, 18, 30 and 36 Point. 

Gothic Condensed No. 529 — Caps and Lower Case: 12, 

14, 18, 24, 30, 60 and 72 Point. 

Heavy Caslon— Caps and Lower Case : 6, 8, 10, 12, 14 
and 18 Point. 



Heavy Copperplate Gothic— Caps: 6, 12 and 18 Point. 

Ionic No. 522— Caps and Lower Case: 6, 8, 10 and 12 
Point. 

New Caslon— Caps and Lower Case: 5, 6, 8, 10, 12, 14 
and 18 Point. 

New Caslon Italic — Caps and Lower Case: 6, 8, 10, 12, 
14 and 18 Point. 

New Model Remington Typewriter— Caps and Lower 
Case : 12 Point. 

New Model Smith-Premier Typewriter — Caps and Lower 
Case : 12 Point. 

Oldstyle No. 523— Caps, Lower Case and Small Caps: 
5 Point. 

Oldstyle Italic No. 523— Caps and Lower Case: 5 Point. 

Oldstyle No. 550 — Caps, Lower Case and Small Caps: 
6, 7, 8, 9, 10 and 12 Point. 

Oldstyle Italic No. 550— Caps and Lower Case : 6, 7, 8, 
9, 10 and 12 Point. 

Oliver Typewriter— Caps and Lower Case : 12 Point. 

Post Condensed— Caps and Lower Case : 6, 8, 10, 12, 

14, 18, 24, 30, 36, 42 and 48 Point. 

Post Monotone— Caps and Lower Case : 5 on 6, 6, 8, 10, 
12, 14, 18, 24, 30 and 36 Point. 

Post Oldstyle Roman No. 2 — Caps and Lower Case : 6, 
8, 10, 12, 14, 18, 24, 30, 36, 42 and 48 Point. 

Recut Caslon— Caps and Lower Case : 6, 8, 10, 12, 14 
and 18 Point. 

Recut Caslon Italic— Caps and Lower Case: 6, 8, 10, 12, 
14 and 18 Point. 

Ribbonface Typewriter — Caps and Lower Case : 12 Point. 

Roman No. 510 — Caps, Lower Case and Small Caps: 
6, 8, 10, 11 and 12 Point. 

Roman No. 524 — Caps and Lower Case : 5 Point. 

Roman No. 527 — Caps and Lower Case: 5 Point. 

Ronaldson Oldstyle No. 551 — Caps, Lower Case and 
Small Caps : 6, 7, 8, 9, 10, 11, 12 and 14 Point. 

Ronaldson Oldstyle Italic No. 551 — Caps and Lower 
Case : 6, 7, 8, 9, 10, 11 and 12 Point. 

Scotch Roman— Caps and Lower Case : 6, 8, 10, 11, 12 

and 14 Point. 
Scotch Roman Italic — Caps and Lower Case: 6, 8, 10, 

12 and 14 Point. 

Title Shaded Litho— Caps: 6, 12 and 24 Point. 

Typo Script— Caps and Lower Case: 14, 18, 24, 30, 36, 48 
and 60 Point. 

Typo Script Extended — Caps and Lower Case: 12, 14, 18, 
24, 30, 36, 48 and 60 Point. 

Typo Slope— Caps and Lower Case : 12, 14, 18, 24, 30, 36 
and 48 Point. 

Typo Text— Caps and Lower Case : 8, 10, 12, 14, 18 and 
24 Point. 



Complete list of Piece Accents for job and body typefaces will be found on page 595 



587 



TYPOGRAPHIC ACCESSORIES 



Arbitrary Signs and Miscellaneous Auxiliaries 

J3ELOW is shown a comprehensive line of Arbitrary Signs and Miscellaneous Auxiliaries. 
For the convenience of customers we have printed a booklet giving complete details as to the 
various characters, sizes, and manner in which they are fonted. We will send this booklet to 
any one interested. 



Mathematical 

1 + Plus 

2 - Minus 

3 X Multiplied by 

4 -r Divided by 

5 = Equal to 

6 : Ratio 

7 :: Proportion 

8 tt Geometrical proportion 

9 ± Plus or minus 

10 < Less than 

11 > Greater than 

12 < Not less than 

13 > Not greater than 

14 =o= Equivalent to 

15 ^ Not equal to 

16 ~ Nearly equal to 

17 « Difference 

18 ^ Difference between 

19 oc Variation 

20 V Radical 

21 il Cube root 

22 ° Degree 

23 ' Minute 

24 ft Second 

25 O Circle 

26 □ Square 

27 m Rectangle 

28 Z Angle 

29 A Triangle 

30 | Integration 

oi X Integration of a 
P quaternion 

32 =f Minus or plus 

33 .*. Hence, therefore 

34 v Because 

35 f Integral of 

36 co Infinity 

37 L Right angle 

38 J_ Perpendicular to 

39 = Identical with 

40 = Approaches 

41 n~ Greater than 

42 ~n Less than 

43 — : Difference, excess 

44 ^/ Radical (two line) 



Arithmetical 

1 + Plus 

2 - Minus 

3 X Multiplied by 

4 -ir Divided by 

5 = Equal to 



Nautical 

1 -G- Sun's center 

2 © Sun's upper limb 

3 Sun's lower -limb 

4 c Moon's upper limb 

5 c Moon's lower limb 



Medical 

1 g Ounce 

2 5 Dram, drachm 

3 9 Scruple 

4 fy Recipe 



Astronomical 

SIGNS OF THE ZODIAC 

1 T Aries 

2 tt Taurus 

3 K Gemini 

4 © Cancer 

5 <Q Leo 

6 TIP Virgo 

7 = Libra 

8 m Scorpio 

9 tf Sagittarius 

10 ^5 Capricornus 

11 «» Aquarius 

12 X Pisces 
moon's phases 

13 @ New moon 

14 1 First quarter 

15 © Full moon 

16 <5 Last quarter 

17 # New moon 

18 3) First quarter 

19 © Full moon 

20 <C Last quarter 



SUN AND PLANETS 

21 Sun 

22 # Moon 

23 U Mercury 

24 9 Venus 

25 e Earth 

26 & Mars 

27 % Jupiter 

28 b Saturn 

29 $ Uranus 

30 W Neptune 

SIGNS OF POSITION 

31 d Conjunction 

32 cP Opposition 

33 A Trine 

34 O Quadrature 

35 % Sextile 

36 a Variation 

37 <Q, Dragon's head 

38 V Dragon's tail 

39 B Station mark 

40 3^1 Uranus 

41 © Sun 

42 9 Ceres 

43 $ Pallas 

44 Juno 

45 S Vesta 

Commercial 

l^Per 

2 @ At, to 

3 lb Pound 

4 fo Per cent 

5 a /e Account 

6 ^ Cent 

Miscellaneous 

1 >%* Maltese cross 

2 # Number 

3 / Shilling mark 

4 — > Direction arrow 

5 6 Male 

6 -* Direction arrow 

7 ^ Versicle 

8 J$t Response 

9 -|- Sign of the cross 



588 



TYPOGRAPHIC ACCESSORIES 



American Line Leaders 

American Line Leaders are put up in three and five pound fonts and multiples thereof 



Series 541 

5 Point 


-One Dot to the Em 


Series 542- 

5 Point 


-Two Dots to the Em 


SERIES 543-Three Dots to the Em 
5 Point 


5Y 2 Point 




5Y 2 Point 






5y 2 Point 


6 Point 




6 Point 






6 Point 


7 Point 




7 Point 






7 Point 


8 Point 




8 Point 






8 Point 


9 Point 




9 Point 






9 Point 


10 Point 




10 Point 






10 Point 


11 Point 




11 Point 






11 Point 


12 Point 




12 Point 






12 Point 


14 Point 




14 Point 






14 Point 


18 Point 

Series 544 

6 Point 


Fine Hyphen Face 


18 Point 

Series 545- 

5 Poirtt 


-Hyphen Face 


18 Point 

SERIES 546~Four Dots to the Em 
5 Point 


7 Point 




5V 2 Point 






5y 2 Point 




6 Point 

7 Point ""' 


— 




6 Point 


8 Point 






7 Point 


9 Point 




8 Point 

9 Point 






8 Point 


10 Point 




9 Point 




10 Point 




= 


10 Point 


11 Point 






11 Point 

12 Point 
14 Point 
18 Point 


-- 


11 Point 








12 Point 


12 Point 








14 Point 


14 Point 








18 Point 


18 Point 



Examples Showing How American Line Leaders Print 

Specimen of 12 Point No. 541 used with 12 Point Caslon Italic No. 540 Specimen of 12 Point No. 542 used with 12 Point Century Oldstyle Italic 

Thomas 

.... Mansfield 



King Cotton Sonsa Night Hymns 

Mandalay Thomas Allegro 



Specimen of 10 Point No. 543 used with 10 Point Cheltenham Oldstyle Specimen of 8 Point No. 544 used with 8 Point Delia Robbia 

Southern Airs Nora Risinge The Salesman Birmingham 

Mazurka in B Minor Saint-Saens Wolverine Sousa 



Specimen of 10 Point No. 545 used with 10 Point Clearface 

The Miracle _ __ 
Halloween Pranks 



Specimen of 8 Point No. 546 used with 8 Point Century Expanded 

Beth MarSCh In Tropical Climes King 

_„_ Joel Scott Talesof India Brentwood 



589 



TYPOGRAPHIC ACCESSORIES 



Century Oldstyle References 

En Set except Fists 
18 Point Put up in V 2 lb. fonts 



U§II1 

oint 

* t X § 



14 Point 



12 Point 

* t X § 

10 Point 

* t X § 

8 Point 

* t % § 

6 Point 

t t § 



Put up in l A lb. fonts 
Put up in V2 lb. fonts 
Put up in V2 lb. fonts 
Put up in % lb. fonts 
Put up in V2 lb. fonts 

II n rsr* -si 



Century Oldstyle Commercial 
Marks 

Em Set except Cent Mark 
18 Point Put up in 1 lb. fonts 

@ lb % °/c 

Put up in 1 lb. fonts 

@ lb °/c °/c 

Put up in 1 lb. fonts 

tt) °fo afc f 

Put up in 1 lb. fonts 

lb % °/o $ 

Put up in 1 lb. fonts 

lb °/o fy tf 

Put up in 1 lb. fonts 

lb fo <fr # 



14 Point 
12 Point 
10 Point 

IP 

8 Point 
6 Point 



Century Oldstyle Fractions 

En Set 
18 Point Put up in 1 lb. fonts 

11312135715 
42433888866 

14 Point Put up in 1 lb. fonts 

-11.3.12.1357X5 
42433888866 

12 Point 

ii3 1.2i35.ii5 
42433888866 

10 Point 



Put up in 1 lb. fonts 

I 5 7 i 5 
5 8 8 6 6 

Put up in 1 lb. fonts 



1131213.5715 
42433888866 



8 Point 

11312135715 
42433888866 

6 Point 

113 12 1 

Z 2 5 3 5 8 



6 6 

Put up in 1 lb. fonts 

5 7 1. 

8 8 6 

Put up in 1 lb. fonts 



7 1 



Century Oldstyle Fractions 

Em Set 

All fonts contain same number of characters 

18 Point Put up in 1 lb. fonts 



¥4 ¥2 % ¥3 % ¥s % 

14 Point Put up in 1 lb. fonts 

y 4 y 2 % y 3 % % % % 

12 Point Put up in 1 lb. fonts 

Va V2 3 A Vs % Vs % % 7 /s 

10 Point Put up in 1 lb. fonts 

% % % % % % % % % y 6 

8 Point Put up in 1 lb. fonts 

y 4 y 2 % y 3 % y 8 % % % y 6 % 

6 Point Put up in 1 lb. fonts 

Va v 2 % y 3 % % 3 / 8 % % y 6 % 



18 Point 



14 Point 



12 Point 



Century Oldstyle Braces and Dashes 

All fonts contain same number of characters 
Put up in 1 lb. fonts 10 Point 



Put up in 1 lb. fonts 



Put up in 1 lb. fonts 



.A. 



Put up in 1 lb. fonts 



I Point 



6 Point 



.A. 



Put up in 1 lb. fonts 



Put up in 1 lb. fonts 



590 



TYPOGRAPHIC ACCESSORIES 



References No. 1 


Commercial Marks No. 1 




En Set except Fists 


Em Set except Cent Mark 


18 Point 


Put up in V2 lb. fonts 


18 Point 




Put up in 1 lb. fonts 


*tt« 


\ I1 1 E^~ ^^ 


W @ 


Tb 


°/ % 


14 Point 


Put up in V2 lb. fonts 


14 Point 




Put up in 1 lb. fonts 


* t t 


§ 11 11 &~ ^m 


$ @ 


Tb 


°fo a/c 


12 Point 


Put up in V2 lb. fonts 


12 Point 




Put up in 1 lb. fonts 


* t J 


§ || If {£&* ^ 


? @ 


Tb 


°lo °/c 


10 Point 


Put up in 1/2 lb. fonts 


10 Point 




Put up in 1 lb. fonts 


* t t 


§ 11 1 *&• ~m 


$ @ 


a 


% % 


8 Point 


Put up in V2 lb. fonts 


8 Point 




Put up in 1 lb. fonts 


* t t 


§ 11 1 m~ ^ 


¥ @ 


Tb 


<?o °/c $ 


6 Point 


Put up in % lb. fonts 


6 Point 




Put up in 1 lb. fonts 


t t 


§ II * 1 KS~ =^j 


# @ 


lb 


% <*/c 


7, 9 and 11 Point carried in stock only at Foundry 


7, 9 and 11 Point carried ir 


stock only at Foundry 




Braces and . 


Dashes No. 1 






18 Point 


Put up in 1 lb. fonts 


14 Point 




Put up in 1 lb. fonts 


12 Point 


Put up in 1 lb. fonts 


— 




. ,_---, 






10 Point 




Put up in 1 lb. fonts 


8 Point 


Put 


up in 1 lb. fonts 

^, 7, 9 and 11 Point carri 


6 Point 

;d in stock only at Found 




Put up in 1 lb. fonts 


5 


ry 




Century Expan 


ded Side Sorts 




4 Point 


Per font $1 50 


4V 2 Point 


Per font $1 75 


5 Point 


Per font $2 00 


t l 


§ if ear 


t J § 


II U 83" 


t 


I § II IT ®^ 


w @ m 


% % t 


f @ ft 


% % f 


W ® 


ft % * / 


— — 


-, r- ^ s 


— '"> 


r '- -, 


— 


— - ^ - 



591 



TYPOGRAPHIC ACCESSORIES 



Fractions No. 1 






Fractions No. 5 


Em Set 






En Set 


18 Point Put up in 1 lb. fonts 


18 Point 




Put up in 1 lb. fonts 


M M % H % VsVs 


1 1 

4 2 


3 
4 


12 13 5 7 1 

3 3 8 8 8 8 6 


% % % 


14 Point 




Put up in 1 lb. fonts 


14 Point Put up in 1 lb. fonts 


1 1 

4 2 


i 


1 2 1 3 5. 1 J_ 

3 3 8 8 8 8 6 


MKMH^MM%y 8 ^ 


12 Point 




Put up in 1 lb. fonts 


12 Point Put up in 1 lb. fonts 


i i 


3 

4 


1 2 1 3 5_ 7. 1 
3 3 8 8 8 8 6 


'A'A'AVsVsVsrsysKH 


10 Point 




Put up in 1 lb. fonts 


10 Point Put up in 1 lb. fonts 


1 1 
4 2 


I 


1 2 1 3 5 7 1 

3 3 8 8 8 8 6 


%%%%%%%%%% 


8 Point 




Put up in 1 lb. fonts 




i 4 


f 


" 4 1 i I 1 i * 


8 Point Put up in 1 lb. fonts 








Vi X % X % X % % % X 


6 Point 




Put up in 1 lb. fonts 




i i 


I 


i 1 £ I f i i 


6 Point Put up in 1 lb. fonts 








U K V4 % % H 3 A % K Ve 


7, 9 and 11 Point carried in stock only at Foundry 


7, 9 and 11 Point carried in stock only at Foundry 






Fractions No. 8 


Fractions No. 2 






En Set 


Em Set 


12 Point 




Put up in 1 lb. fonts 


18 Point Put up in 1 lb. fonts 


113 
4 2 4 


1 
3 


2135712341 
3888855556 


l A Vi 3 4 Vz 2 / 3 Vs % 


10 Point 




Put up in 1 lb. fonts 


% % Ve 


113. 
4 2 4 


l 

3 


2135712341 
3888855556 




8 Point 




Put up in 1 lb. fonts 


14 Point Put up in 1 lb. fonts 


113 

¥ 2 £ 


1 

3 


2135 712341 
3888^855556 


HH 3 4^%H^8%H 


6 Point 




Put up in 1 lb. fonts 




113 

4 2 4 


1 


tftifiiflti 


12 Point Put up in 1 lb. fonts 








Va V 2 3 4 H 2 4 H % % % x /6 






Fractions No. 9 


10 Point Put up in 1 lb. fonts 








" H H 3 / 4 H 2 /3 H 3 / 8 5 / 8 7 / 8 ] /e 


12 Point 




En Set 

Put up in 1 lb. fonts 


8 Point Put up in 1 lb. fonts 


1 3 




5 7 9 11 13 15 


H Vi % H % H % % 7 4 H 


16 16 




16 16 16 16 16 16 




10 Point 




Put up in 1 lb. fonts 


6 Point Put up in 1 lb. fonts 


1 3 




5 7 9 11 13 15 


H Vi % H H % 3 /s % % % 


16 16 




16 16 16 16 16 16 


7, 9 and 11 Point carried in stock only at Foundry 


8 Point 




Put up in 1 lb. fonts 




1 3 

16 16 




5 7 9 11 13 15 
16 16 16 16 16 16 


Fractions No. 4 


6 Point 




Put up in 1 lb. fonts 


Em Set 


* 1 




5 T 9 11 13 15 
16 16 16 16 16 16 


12 Point Put up in 1 lb. fonts 








% y 3 % Vs % Vs % % % 


Caslon No. 540 Figures Shown with Fractions No. 2 
and Cent and Per Cent Marks 


10 Point Put up in 1 lb. fonts 

Vi v 2 % y 3 % v& % % % 


$8.95 




lOjzf 35% 66i/ 3 


8 Point Put up in 1 lb. fonts 


33H 




$2.96 12^ 25% 


m y 2 % % % Vs % % % 










99% 




78^ $1.58 22!/ 2 


6 Point Put up in 1 lb. fonts 








V4 y 2 % % % % % % % 


47^ 




S3. 98 163-4 50* 



592 



TYPOGRAPHIC ACCESSORIES 



Three Point New Metal Braces 



3 Point 
312 315 


318 


321 

348 


Per 

324 

351 


dozen < 
327 


>f any one size $0 85 
330 


333 


336 


Per font $1 80 
339 


342 






354 






360 




366 


369 






372 








378 






384 


387 










390 










396 



Made in 12, 15, 18, 21, 24, 27, 30, 33, 36, 39, 42, 48, 51, 54, 60, 66, 69, 72, 78, 84, 87, 90 and 96 Point lengths 

The last two figures of each number indicate the length of brace in points 

Four Point New Metal Braces 



4 Point 

412 416 


420 


Per dozen of any one 
424 428 432 436 


size 


$0 85 

440 


444 


Per font $1 80 
448 


452 


456 


460 




464 




468 






472 


480 




484 








488 






496 







Made in 12, 16, 20, 24, 28, 32, 36, 40, 44, 48, 52, 56, 60, 64, 68, 72, 80, 84, 88 and 96 Point lengths 

The last two figures of each number indicate the length of brace in points 

Six Point New Metal Braces 



6 Point 
612 618 


624 


630 
666 


Per dozen of any one size $0 70 
636 642 


648 




Per font $1 45 
654 


660 


672 






678 




684 




690 




696 





Made in 12, 18, 24, 30, 36, 42, 48, 54, 60, 66, 72, 78, 84, 90 and 96 Point lengths 

The last two figures of each number indicate the length of brace in points 



6 Point 

1 



Six Point Metal Braces 

Per dozen of any one size $0 60 

4 5 



Per font $1 45 
6 



Font contains six of each. The number also indicates the length of each brace in 12 Point ems 



6 Point 
1 2 



Six Point Braces and Dashes No. 2 

4 5 6 7 8 10 

12 



Per font $ 
11 



Font contains eight each Nos. 1 to 7, four each Nos. 8 to 12 
Nos. 1 to 7 are for piecing. Nos. 8, 9, 10, 11 and 12 are complete and are 2, 3, 4, 5 and 6 ems respectively 



Copper Alloy Imprints 

Cast in one piece; ©any of the faces here shown at the following prices : 
Cost of Matrix : — 10 characters or less $3.00 ; each additional character 25c. 
one character. example: 

john smith a co., 525-527 main st.. providence, r. i.=44 characters, total $11.50 
Price for Casting Imprints 
These prices in addition to cost of matrices. Type cast from Imprint 
Matrices on 6 Point or smaller body. 2 oo or more 

50 100 per 100 

72 Point set or less $3 50 $6 00 $5 50 

73 Point set to 108 Point set 5 00 8 75 8 25 

109 Point set to 144 Point set 6 50 11 60 10 80 

145 Point set to 180 Point set 8 80 14 50 13 75 

181 Point set to 216 Point set 9 50 17 50 16 75 

217 Point set to 240 Point set 11 00 20 50 19 75 

Double or triple line imprints are charged as if each line were a sepa- 
rate imprint. 

©Maximum leng-th : — 6 Point body, 240 points ; 4 or 5 Point body, 96 points 



Count each letter, figure or point as 



Style of Imprints 

Style 10— ARTS PRINTING CO.. TROY 
Style 11— WYNDHAM PRESS. UTICA 
Style 12-EAGLERS PUBLISHING CO. 

Style 13— HENRY STILMAN, PRINTER 

Style 14— THE HARTS MAN PRESS 

Style 15— STANDARD PRINTING COMPANY 

Style 16-BRONX PRINT SHOP 

Style 17-HOWES PRINTING CO., N.Y. 
Style 18-PRESS OF W. H. SMITH 



593 



TYPOGRAPHIC ACCESSORIES 



Superior and Inferior Letters 
and Figures 



12 Point No. 150 
abcdefghijklmnopqrst 

1234567890 

10 Point No. 150 
abcdefghijklmnopqrstuv 

1234567890 
8 Point No. 150 



Per font $1 75 
abcdefghijklmnopqrst 
1234567890 

Per font $2 10 
abcdefghijklmnopqrstuv 
1234567890 

Per font $2 40 



abcdefghijklmnopqrstuvwxy abedefghijklmnopqr8tllvwxy 
1234567890 I234567890 

6 Point No. 150 Per font $3 05 

abcdef ghij klmnopqrstuvwxy abcdef ghij kl mnopq rs tuvwx y 

1234567890 123 4567890 

5J£, 7, 9 and 11 Point carried in stock only at Foundry 



Piece Fractions 



12 Point No. 120 

13 3 4 



Per font $2 90 
5 6 7 8 9 



2 



TT 



5 



1 3 



9 
T~0~0~ 



3 3 
TTRT 



10 Point No. 120 Per font $3 85 

1234567890 



"I TTT "6*8" A l\ T^ 



45 



5 Point No. 120 

123456789 

■i t A A it ^h t 3 A rifr 



Per font $4 95 
T"33~~4 76"T8"9"0 



6 Point No. 120 Per font $6 65 

1234667890 IIH5578H 

I V TJ 4? ^ G 5 ^ ff T§0 iVix 23% T234 

7, 9 and 11 Point carried in stock only at Foundry 



Superior and Inferior Fractions 



12 Point 

25725 
10 Point 

38»/» 



Per font $1 75 

1234567890 / Q£28/ 

1234567890 / ^° /57 

Per font $2 10 
i^fiHTacn ^ 20 19 / 2 6 



8 Point 

y 4 7 



6 Point 
1435/61 



7, 9 and 11 Point carried in stock only at Foundry 



Per font $2 40 

1234567890 / 46 21 / 4 6 

Per font $3 05 

1234567890 / 



Self-Spacing Piece Fractions 

These fonts are supplied with spaces and can be used with any type 
12 Point Self -Spacing Oldstyle No. 26 
12*%2 1234567890 lffiffifflffiP/ 

11 Point Self -Spacing- Oldstyle No. 25 

24 1 %2 1234567890 IfityfiffTfiafft 3/ ? 

10 Point Self -Spacing Oldstyle No. 24 

9019/ 32 1234567890 ^^7^ % Q 

9 Point Self -Spacing Oldstyle No. 28 

7 3 13/ 32 1234567890 1^3,4^7/^ % % % % %Q 

8 Point Self -Spacing Oldstyle No. 22 

2412/55 1234567890 ypftfilflft y 4 y 2 2/ 3 % % 7/ 8 % 7/ 20 

6 Point Self -Spacing Oldstyle No. 27 



WakWrWo 
y 3 iWlWiWo 



Per font $3 50 

1234567890 49%6 

Per font $3 50 

1234567890 18%6 

Per font $3 50 

1234567890 94%6 

Per font $3 50 

1234567890 37%6 

Per font $3 50 



wAwm , 



42iy 32 1234567890 1,2,3,4,5,6,7^0, 

12 Point Self-Spacing Roman No. 31% 

60 2 %2 1234567890 yfflffijlffift 

11 Point Self -Spacing Roman No. 21% 
45 X %2 1234567890 

10 Point Self -Spacing Roman No. 17% 
721% 2 1234567890 ^yffiTfiflfy 

9 Point Self-Spacing Roman No. 32% 
3212/32 1234507890 yftySfilffift 

8 Point Self-Spacing Roman No. 18% 
1911/ 32 1234567890 yflft 

7 Point Self -Spacing Roman No. 23% 

39^6 1234567800 ^7^ y % % 

6 Point Self -Spacing Roman No. 20% 

202O/ 88 1234567890 \fitfl&fltjapft lfo % ^ i 



v 3 % y 4 y 2 % y 8 % % % %s ummmm> 



7 



4664tt%66 



4&&i£6£66fr 



Vs 



Per font $3 50 

1234567890 33%e 

Per font $3 50 

1234567890 14%6 

Per font $3 50 

1234567890 21%6 

Per font $3 50 

1234567890 36%6 

Per font $3 50 

1234567890 23%6 

Per font $3 50 

% 6 /r 7 /ia %o 10 /20 iW&Mfo 1234567890 84 5 /i 6 

Per font $3 50 
'e % % % 9io 1{ Hi 1 %6 l&aisVriio 1234567390 93 2 /ie 

Per font $3 50 

% % % % 9 Ao 10 Al M/12 !%2 WsLVdWo 1234567890 40y 16 



2 /9 % 



Wsi^si/o 



% 9 /l0 i^io^Wo 



594 



TYPOGRAPHIC ACCESSORIES 



Job Face Per Cent Marks 

Series No. 1, Thin Series No. 2, Thick 

Font A Font D 

Containing 16 characters of each size Per font $1 10 Containing 8 characters of each size Per font $1 10 

5Pt. 6Pt. 8 Ft. 10 Pt. 12 Pt. 14 Pt. 18 Pt. 5 p t . 6 p t . 8 Pt. 10 Pt. 12 Pt. 14 Pt. 18 Pt. 

% °7 of *> % % % % 



* % % 



% % 



Font B Font E 

Containing 5 characters of each size Per font $1 10 Containing 3 characters of each size Per font $1 10 

48 Pt. 42 Pt. 36 Pt. 30 Pt. 24 Pt. 48 Pt _ 42 Pt . 36 Pt. 30 Pt. 24 Pt. 

% % % % % \%%%% % 

* Font C / Font F 



FontF 
Containing 3 characters of each size^ Per font $0 70 Containing 2 characters of each size Per font $0 70 

■) Pt. 72 Pt. 




72 Pt. 




Per Cent and Cent Marks 

Font containing 10 characters of each size $0 70 

18 Pt. 12 Pt. 10 Pt. 8 Pt. 6 Pt. 



<k 



'0 



<?o 



Font containing 20 characters of each size $0 70 

6Pt. 8Pt. 10 Pt. 12 Pt. 18 Pt. 



4 for 25c 4 for 25c 8 for 25c 8forZ5c HSlorZbc izrorz&c 



Font containing 4 characters of each size $0 70 

48 Point 36 Point 24 Point 

V % 




36 Point 

% 



%% 

Piece Accents 

12 Point No. 6 Per font $1 80 

12 Point Per font $1 80 

12 Point No. 2 Per font $1 45 

/ V A A •• — 

10 Point No. 2 Per font $1 45 

/ V A A •• — 

9 Point Per font $1 60 

,/ V Z' > A ^ — Vow* 



Font containing 2 characters of each size $0 70 

72 Point 60 Point 





8 Point No. 2 




Per font $1 45 


/ V A 


A 


• » s^S 


6 Point 




Per font $1 45 


• v r > ff a 


~ m 


• • * ■ • O ■ 


6 Point No. 2 




Per font $1 45 


/ \ A 


A 


•• ~ 


4y 2 Point No. 2 




Per font $1 45 


/ \ A 


^ • 


. ~~ 



4 Point set (12 Point body) Per font $1 00 

r v r >///v^«— w a a 
• • • c 

2 Point set (6 Point body) Per font $0 70 



Parentheses and Brackets 

6 TO 18 POINT 



Per font $0 70 
6Pt. 8Pt. 10 Pt. 12 Pt. 14 Pt. 18 Pt. 

<)[] on ()[] ()[] ()[] ()[] 

Bodoni Italic i . rTm 

Per font $0 70 

6Pt. 8Pt. 10 Pt. 12 Pt. 14 Pt. 18 Pt. 

<>" on Oil Oil ()[] ()[] 



Bodoni Book 



Per font $0 70 
6Pt. 8Pt. 10 Pt. 12 Pt. 14 Pt. 18 Pt. 

<)[] <>[]()[] ()[] ()[] ()[] 

Bodoni Book Italic _, . . tf _ _ n 
Per font $0 70 

6Pt. 8Pt. 10 Pt. 12 Pt. 14 Pt. 18 Pt. 

<><>.oti on on on ()[] 



595 



TYPOGRAPHIC ACCESSORIES 



Bodoni Quotation Marks 



6 Pt. 8 Pt. 10 Pt. 12 Pt. 



18 Point 



<!!><!<!!>!> <? P <?<• •)•) 



36 Point 42 Point 



48 Point 



60 Point 



<••)<•(•-)•) (^(•(••)*) 



72 Point 



14 Pt. 



<? r> <rr r>r> 



Fonts of both Heavyf ace and Bodoni 
the different characters, the first figur< 
double quotes: 6 pt., 17-55; 8 pt., 15-45; 
36 pt., 3-12; 48 pt., 2-6; 60 pt., 2-4; 72 pt. 

Put up in separate fonts of each bod\y, 
70 cents per font. 



* 



ts 



Heavyface Quotation Marks 

Series No. 2 
6 Pt. 8 Pt. 10 Pt. 12 Pt. 14 Pt. 

18 Point 24 Point 30 Point 

« > « » f 9 < < » ****** 



36 Point 



48 Point 



****** 

Dint 
72 Point 



60 Point 



Quotation Marks contain the following number of each (right and left) of 
•e representing the single quotes and the second figure representing the 
10 Pt., 13-41; 12 pt., 10-32; 14 pt., 8-25; 18 pt., 5-16; 24 pt., 4-13; 30 pt., 5-16; 
,1-3. 
. Sizes 6 Point to 24 Point inclusive, 40 cents per font; 30 Point to 72 Point, 



Auxiliaries for New Caslon 



Per font $1 10 



1 []()%% 



The above characters are also to be had in fonts in the following sizes : 

14 Point Per font $0 70 30 Point Per font $0 70 42 Point 

24 Point Per font 70 36 Point Per font 110 



18 Point 



. Per font $1 10 



Per font $0 70 



* t § II 1 -*©• ©^* [10% % 

The above characters are also to be had in fonts in the following sizes : 

6 Point Per font $0 70 10 Point Per font $0 70 

8 Point Per font 70 12 Point Per font 70 



Job Commercial Signs 



12 Point 

& 

1 

18 Point 



30 Point 



36 Point 




/O 

7 




2 



tt> 

6 

ft) 

4 



'O 



Per font $0 70 

#> 

16 2 

Per font $0 70 







Per font $0 70 

lb 



18 Point 

1 



Heavy Mathematical Signs 

2 



Per font $0 70 
3 4 



X 



6 
O 



// 



# 



The above characters are also to be had in fonts in 

the following sizes: 
12 Point. . Per font $0 70 24 Point. . Per font $1 10 
14 Point. .Per font 70 36 Point. .Per font 1 10 

Arrows 

For Advertising Purposes. Per font $1 45 
10 11 12 13 14 15 16 

\ 



Perfont$070 \ /* K /* *V- /* \ 

% lb iQf\f\ 



00^ *». 



596 



TYPOGRAPHIC ACCESSORIES 



Recipe Marks 
ie 2e 4e 8e 9e 10e 7e 6e 5e 3e 

12 for 25c 12 for 25c 12 for 25c 4 for 25c 3 for 25c 2 for 30c 4for25c 12 for 25c 12 for 25c 12 for 25c 
R 

HE 
8 for 25c 



5 



12E 
8 for 25c 



H B 



?i*R 



? * .* 



15E 
12 for 25c 



14E 13E 
12 for 25c 12 for 25c 



ft 



2420F 2412P 
4 for 25c 4 for 25c 






2415F 
2 for 30c 



1991A 
4 for 25c 




D □ 



12055 



Election Ticket Signs 



x 



18055 



18509 



D 



20502 



o O ® 



30022 



42502 



42503 



No. 12055, 12 Point body 12 for 25c I No. 30022, 30 Point body 2 for 30c 

No. 18055, 18 Point body 4 for 25c No. 42502, 42 Point body each 25c 

No. 18509, 18 Point body 4 for 25c No. 42503, 42 Point body each 25c 

No. 20502, 20 Point body 4 for 25c j 



L 



J L 



No. 24519, 24 Point body 
4 for 25c 



No. 18517, 18 Point body 

4 for 25c 
No. 20518, 20 Point body I I No. 36520, 36 Point body 

4 for 25c ' I 2 for 30c 

18517 20518 24519 

A circular showing Special Election Emblems used by various States will be furnished on request 



J 



Cast Index Cuts 

Per font, one of each, 50c 



A^- 5 


r^ 


1^ 


^Z 


^CX 


'-V-l 


24 Point No. 524 
2 for 30c 


18 Point No. 522 
3 for 35c 


12 Point No. 520 
6 for SOc 


12 Point No. 521 
6 for 30c 


18 Point No. 523 
3 for 35c 


24 Point No. 525 
2 lor 30c 


2^ 


1^ 


X^ 


<%z 


^Z 


^CX 


Point No. 518 
8 for 25c 


8 Point No. 516 
8 for 25c 


6 Point No. 514 
12 for 25c 


6 Point No. 515 
12 for 25c 


8 Point No. 517 
8 for 25c 


10 Point No. 519 
8 for 25c 






Fonted Index Cuts 










Per font, one 


of each, 65c 







J 

No. 4011F 3 for 35c No. 4010F 3 for 35c No. 4008F 3 for 30c No. 4007F 3 for 30c No. 4009F 3 for 35c No. 4012F 3 for 35c 



No. 4006F 6 for 30c No. 4003F 6 for 30c No. 4001F 8 for 25c No. 4002F 8 for 25c No. 4004F 6 for SOc No. 4005F 6 for SOc 




Cast Index Cuts 




No. 1074E 30c 



No. 401 4F 2 for 3 




No. 4013F 2 for 



No.4018F 35c 



No. 4017F 35c 



597 



TYPOGRAPHIC ACCESSORIES 



16 Point 
1 2 



it HIT 



13 

m 



14 

mm 



16 



Chessmen 

5 6 7 8 9 

# i I % 1 

f 17 18 r 19^ r 20 f 21 25 

16 Point Chessmen makes board 11 2-3 ems square 



22 



Per font $4 75 
11 12 



23 



24 Point Chessmen {board 17 ems square) Per font $6 45 20 Point Chessmen (board 14 1-3 ems square) Per font $6 45 

(Prices include One Set of Brass Rules for Border) 



Checkers 



24 Point 
26 



27 



25 



Per font $4 75 
29 28 



20 Point 
26 



Per font $4 75 
29 28 



24 Point Checkers makes board 17 ems square 

11 Point Per font $3 00 

13 4 2 

© O • ® 

11 Point Checkers makes board 8 1-3 ems square 



20 Point Checkers makes board 14 1-3 ems square 



16 Point 
26 



27 



Per font $4 75 
29 28 

m m 



(Prices include One Set of Brasa Rules for Border) 



Card Pips, Series N0.2 



16 Point Checkers makes board 11 2-3 ems square 



) Point body, 24 Point set 




Per font 52 pieces $6 65 Single character 3 for 30c 






o o 




7 
9 

9 








0% 












it 




VMM 




No. 82y 2 
2 for 30c 



Card Indicators 

Series No. 1 

No. 83V 2 No. 84^2 No. 85V 2 

2 for 30c 2 for 30c 2 for 30c 



+ **♦ 

Set of four 50 c 

No. 918E No. 919E No. 920E No. 921E 
25c 25c 25c 25c 

+ *¥♦ 

Set of four 75c 

Series No. 2 Series No. 3 

24 Point Per font $3 65 io Pt. Per font $1 95 

A*J#QV 

K4I2345 



12 Pt. Per font $1 95 

Qf K*J V 
2345 67 8 

Cast to order on 10 Point or 
12 Point body 



Series No. 4 



3 * 


A 4k 


4 + 


* 4 


6 

7 


J 
9 


KO 
2 


AO 


Q 


V 9 


V IO 










5 


too 


* 2 


* A 










* 3 


* 7 


y 2 

V 3 


* J 
V 6 


* Q 

V A 


* K 

V 4 


2 4k 


* 5 




V 5 


5 * 


* 6 


K + 
7 * 


8 


6 + 


* 9 


8 4k 


4 


9 ♦ 


IO* 


104k 


3 


V Q 


<? K 


J ♦ 


* 8 


<P 7 


9? 8 


Q4k 


S> J 



6 Point No. 4 Per font $3 

Complete for two hands with rules, leads 



50 

and spaces 



18 Point 
Per lb. $0 90 



Whist Markers 



598 



TYPOGRAPHIC ACCESSORIES 



Baseball Blanks 

18 Point Baseball Blanks Per font $1 10 
Contains 72 type— all 18 Point set 



Also made in 12 Point Per font $0 70 

Contains 90 type— all 12 Point set 

In order to save time in printing editions 
where forms are stereotyped, total runs may 
be stamped in the blanks by reversed dies. 



Baseball Figures 

18 Point Baseball Figures 



Per font $2 20 



EEEEEQEEB- 
QBBOflaSE B— ID 

Font contains 56 figure 1, 20 figure 2, 16 figure 3, 14 figure 4, 12 
figure 5, 10 each figures 6, 7, 8, 9, and 120 figure 0, 6 character x, 
and 12 en blanks — all 9 Point set. 

Also made in 12 Point Per font $1 45 

Font contains 66 figure 1, 24 figure 2, 20 figure 3, 18 figure 4, 16 
figure 5, 10 each figures 6, 7, 8, 9, and 154 figure 0, 8 character x, 
and 16 en blanks — all 6 Point set. 



Five-Pointed Black Stars 

202F 203F 205F 208F 209F 211F 213F 215F 214F 212F 210F 207F 206F 204F 

■- «*»■ & * i * ^ X ^ * * * * *■ 

-■ ^ S ,8Pt - 

30 Pt. 

Each body from 5 Point to 12 Point is put up in font containing 50 type Per font 70c each 

No. 211F (14 Pt.) and No. 212F (18 Pt.) are put up in fonts each containing 30 type Per font 70c each 

Nos. 213F and 214F (24 Pt.) and No. 215F (30 Pt.) are put up in fonts each containing 15 type Per font 70c each 

Also made in 36, 48, 60 and 72 Point sizes 



Five-Pointed Outline Stars 



230F 231F 233F 

8 Pt. t^\ ^-> *—z 

12 pt - Vf 

24 Pt. 



235F 



234F 





tr 



230F 

it 

8Pt. 



Each body from 8 to 18 Point is put up in font 
containing 50 type. Per font 70c each 

Nos.233F(24Pt.),234F(30Pt.)and235F(36Pt.) 
are put up in fonts each containing 10 type. 
Font 70c each. Also made in 42, 48 and 60 Point. 



Parentheses and Brackets for Job Faces 

i) D [) d 

60 Point Extra Bold 60 Point Bold 60 Point Medium 60 Point Light 60 Point Italic 

This series of Parentheses and Brackets is made in four weights in the roman and one weight in the italic, 
as indicated above. Each weight is put up in fonts. When ordering, give the series number. 

Extra Bold — Series No. 44, contains only 54, 60 and 72 point right and left characters $1 80 

Extra Bold — Series No. 43, contains only 36, 42 and 48 point right and left characters 1 30 

Extra Bold — Series No. 42, contains only 14, 18, 24 and 30 point right and left characters 1 10 

Extra Bold — Series No, 41, contains only 5, 6, 8, 9, 10 and 12 point right and left characters 70 

Bold — Series No. 34, contains only 54, 60 and 72 point right and left characters 1 80 

Bold — Series No. 33, contains only 36, 42 and 48 point right and left characters 1 30 

Bold — Series No. 32, contains only 14, 18, 24 and 30 point right and left characters 1 10 

Bold — Series No. 31, contains only 5, 6, 8, 9, 10 and 12 point right and left characters 70 

Medium— Series No. 24, contains only 54, 60 and 72 point right and left characters 1 80 

Medium — Series No. 23, contains only 36, 42 and 48 point right and left characters 1 30 

Medium — Series No. 22, contains only 14, 18, 24 and 30 point right and left characters 1 10 

Medium — Series No. 21, contains only 5, 6, 8, 9, 10 and 12 point right and left characters 70 

Light — Series No. 14, contains only 54, 60 and 72 point right and left characters 1 80 

Light — Series No. 13, contains only 36, 42 and 48 point right and left characters 1 30 

Light — Series No. 12, contains only 14, 18, 24 and 30 point right and left characters 1 10 

Light— Series No. 11, contains only 5, 6, 8, 9, 10 and 12 point right and left characters 70 

Italic — Series No. 53, contains only 36, 48 and 60 point right and left characters 1 60 

Italic — Series No. 52, contains only 14, 18, 24 and 30 point right and left characters 1 15 

Italic— Series No. 51, contains only 6, 8, 10 and 12 point right and left characters 70 



599 



TYPOGRAPHIC ACCESSORIES 



Time -Table Figures 

5 Point No. 31 5 Point No. 32 

Lightface Both en set Heavyface 



10 10 OJLv Kansas City Ar 

10 30 6 Kansas City June 

10 451 11 "Leeds 


760 
754 
749 
742 
735 
726 
717 
714 
700 


5 45 
5 25 
5 09 


11 00 18 
11 19 25 


Dodson >., 


4 56 
4 7i7 


11 42 34 


Stillwell. ' 


4 20 


11 59 43 


, Chiles 


3 53 


12 08 45 


Wagstaff , 


3 47 


12 23 51 


Cedar Springs . .-. 


3 27 



6 Point No. 31 
Lightface 



Both en set 



6 Point No. 32 
Heavyface 



8 07 
8 27 

8 39 

9 00 

"9*06 

9 13 
9 20 
9 31 
9 52 
10 00 
10 12, 



Lv.... Louisville.... Ar 273 \ 5 42 



. New Albany 267 i 

. Edward sville 261 ' 



6 
12 

21 Crandall 

22 Mott 

23 ... Corydon Junction 

26 Ramseys 

31 .... De Pauw 

33 Milltown 

42 Temple...:.. 

45 English.... . . 

48 Lamar . . . . . . 




8 Point No. 31 
Lightface 



Both en set 



8 Point No. 32 
Heavyface 



3 45 Lv St. Louis Ar 

3 10 Alton 

2 45 Texas Junction 

1 15 Clarksville 

12 55 Louisiana 

12 12 Ar Hannibal Lv 

10 49 Lv Hannibal Ar 

10 12 Palmyra 

9 49 Ely 

9 12 Lakenan 

8 46 Shelbina 

8 22^ Macon 



Both series also furnished in 5!^ point and 
7 point to order 



6 Point Ionic No. 522 
Figures, 5 Point set 

Can be cast on four-fifth body if desired 



6 05pm 
10 OOpm 
12 30pm 
1 06pm 
1 08pm 
1 09pm 
1 46pm 

8 28pm 

9 54pm 
9__5 5pm 

Can also be furnished in 5 point with 4 point set figures 



6 Point Antique No. 525 
Figures, 5 Point set 

Can be cast on four-fifth body if desired 



: Lv. Portland 

i Lv. North Manchester . 

1 Lv. Auburn 

I Lv. Butler 

► Lv. Montpelier 

► Lv. Adrian 

'Lv. DETROIT 

I Lv. Windsor 

: L v. Chatham 



IO OOpm 


Ar. 


Gevena. .. 


.Lv 


4 OOam 


10 12pm 


Ar. 


DeKalb... 


.Lv 


4 05am 


10 22pm 


Ar. 


Dixon 


.Lv 


4 10am 


2 45pm 


Ar. 


Boone — 


.Lv 


4 21am 


2 55pm 


Ar. 


— Jefferson . . 


.Lv 


4 50am 


2 58pm 


Ar. 


Cedar Rapids 


-Lv 


4 55am 


3 OOpm 


Ar. 


. . . Columbus . . 


• Lv 


5 45am 


3 04pm 


Ar. 


. Grand Island 


.Lv 


5 59am 


3 10pm 


Ar. 


. .Des Moines.. 


.Lv 


10 22am 


3 24pm 


Ar. Missouri Junct.Lv 


10 55am 



Can also be furnished in 5^ point with 
4 point set figures 

6 Point Century Expanded. Figures en set 
6 Point Clarendon Time-Table Figures, en set 



AM I PM 

8 40 6 30 

8 58 

9 15 
9 31 
9 48 

10 15 
10 50 



7 01 
7 15 
7 30 

7 51 

8 20 



LV 

BURLINGTON 

Latty 

Mediapolis , 

MORNING SUN 

Wadello 

COLUMBUS JUNC 
NICHOLS 



PM 

10 15 



10 14 
9 55 
9 40 
9 15 
9 46 



AM 
8 15 



7 40 
7 25 
7 15 
6 52 
6 25 



Time -Table Logotypes . 

These logotypes are sold in quantities of one pound or more per character 
Can be cast on any wider set 



5 Point 

5 Point set 

6 Point set 
6H Point set 

7 Point set 
1%, Point set 
10 Point set 



AM PM tM p.m LV AR 
6 7 8 9 120 121 



A,M 

11 



P.M 

12 



am pm AR Lv am Dm 

17 18 19 20 98 99 

am pm Lv Ar 

122 123 124 125 

am pm Lv Ar 

126 127 128 129 



Time -Table References 

2%. Point set f § t * I 

12 3 4 5 
5 Point set " 

10 

Can be cast on BY2 Point or 6 Point 
body pr aW wider set 



5V2 Point 
5^ Point set 



11 48 


12 15 


2 12 


2 32 


3 15 


3 55 


4 42 


4 59 


5 35 


5 46 


6 31 



AM 

26 



P.M 

27 



Time -Table References 



* t 

21 22 



§ I! 

24 25 



6 Point 

6 Point set am pm am pm Lv Ar n't n'n 

37 38 39 40 41 42 43 44 
m £ U ? AM PM 

100 101 102 103 104 105 
7*6 Point set am pm 

45 46 

8 Point set AR Lv am pm am pm 

106 107 108 109 110 111 

9 Point set A.M. P.M. AM PM 

47 48 112 113 

11 Point set AM PM 

49 50 

12 Point set am pm n'n n't 

51 52 53 54 

AM PM 

67 68 



18 Point set 
36 Point set 
53 Point set 



A. M. P. M. 1 Mile 

55 56 130 

AM 

69 



PM 

70 



Stations. 

131 



Time -Table References 
3 Point Set 
5 Point set 



8 Point 
4 Point set 

8 Point set 
12 Point set 

18 Point set 
48 Point set 

18 Point 
32 Point set 



Ar 

116 



35 



114 115 

LV AM 

117 118 

AM PM 

57 58 

A. M. P. M. 

59 60 

STATIONS 

71 



DAILY DAILY 

EXCEPT EXCEPT 

SUN-DAY MONDAY 

65 GQ 



* + t § II ft 15 

28 29 30 31 32 33 34 



PM 

119 



Special Logotypes 



5Y2 Point 
3 Point set 



78 79 

AM PM 

76 77 



6 Point 
6 Point set 

12 Point set 



AM 



Ar. Lv. 



am pm a.m p.m 

84 85 86 87 
18 Point set A.M. P.M. A.M. P.M. 

88 89 90 91 



8 Point 

3 Point set 

4 Point set 
8 Point set 

10 Point set 

12 Point set 

14 Point set 

15 Point set 
21 Point set 
26 Point set 

12 Point 
3 Point set 

12 Point set 
32 Point set 



134 



LV, 

94 

A.M. 

135 



hi 
148 

P 

M 
92 

Al. 

95 



P.M. 
136 



A.M. 

137 



M. 
139 

A.M. 

142 ' 



LI, 

96 

A.M. 

140 

P.M. 

143 



P.M. 

138 

P.M. 

97 

P.M. 

141 



M. A.M. P.M. 

144 145 146 

M. 

147 



148 

Lv 



M 

149 

Ar 

133 



Ex. Sun. Daily. 

74 75 



DAILY 
61 



SUNDAY 
ONLY 

62 



DAILY DAILY 
EX. SUN". EX.MON. 



mm mm 



Canceled Figures 

11 Point No. 40 Per font $1 45 

; ?? i f> 0/ ? f 

10 Point No. 40 Per font $1 45 

9 Point No. 40 Per font $1 45 

8 Point No. 40 Per font $1 45 



600 



TYPOGRAPHIC ACCESSORIES 



Priory Paragraph Marks 

Font No. 11 
(Containing 8, 10, 12, 14, 18, 24 and 30 Point sizes) $1 50 

Font No. 12 
(Containing 36, 42, 48, 60 and 72 Point sizes) $1 50 







Priory Open Paragraph Marks 

Font No. 13 
(Containing 8, 10, 12, 14, 18, 24 and 30 Point sizes) $1 50 

Font No. 14 
(Containing 36, 42, 48, 60 and 72 Point sizes) $1 50 





<im% 



en. en en. OL 



«L«L 



Caslon Text Paragraph Marks 

Font No. 21 
(Containing 6, 8, 10, 12, 14, 18, 24 and 30 Pt. sizes) $1 50 

Font No. 22 
(Containing 36, 48, 60 and 72 Point sizes) $1 50 

d ft 



Dorsey Paragraph Marks 

Font No. 31 
(Containing 6, 8, 10, 12, 14, 18, 24 and 30 Pt. sizes) $1 50 

Font No. 32 
(Containing 36, 48, 60 and 72 Point sizes) $1 50 

€j[«|f«I 

Cheltenham Paragraph Marks 

Font No. 4 
(Containing 6, 8, 10, 12, 14, 18, 24 and 30 Pt. sizes) $1 50 

Font No. 5 
(Containing 36, 42, 48, 60 and 72 Point sizes) $1*50 

mm 

Della Robbia Paragraph Marks 

Font No. 9 
(Containing 6, 8, 10, 12, 14, 18, 24 and 30 Pt. sizes) $1 50 

Font No. 10 
(Containing 36, 42, 48, 54, 60 and 72 Point sizes) $1 50 

qqqq 



a q 



Bewick Paragraph Marks 



Font No. 6 
(Containing 6, 8, 10, 12, 18, 24 artd 30 Point sizes) $1 50 

Font No. 7 
(Containing 36, 48, 60 and 72 Point sizes) $1 50 



601 



TYPOGRAPHIC ACCESSORIES 



Miniature Perpetual Calendar Logotypes 



sf o ^**3^p cy*****^ OK^c ^ g v c 



1927 CALENDAR 1927 


JANUARY 


MAY 


JULY 


SEPTEMBER 


S M T W T F S 


S M T W T F S 


S M T W T F S 


S M T W T F S 




12 3 4 5 6 7 
8 9 10 11 12 13 14 
15 16 17 18 19 20 21 
22 23 24 25 26 27 28 
29 3031 




12 3 

4 5 6 7 8 9 10 

11 12 13 14 15 16 17 

18 19 20 21 22 23 24 

) 25 26 27 28 29 30 -- 


2 3 4 5 6 7 8 
9 10 11 12 13 14 15 
16 17 18 19 20 21 22 
23 24 25 26 27 28 29 


3 4 5 6 7 8 9 
10 11 12 13 14 15 1( 
17 18 19 20 21 22 2: 
24 25 26 27 28 29 3( 










FEBRUARY 




OCTOBER 


^American 
Type 

Best in Any Case 


S M T W T F S 


S M T W T F S 


----12345 
6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 




2 3 4 5 6 7 8 
9 10 11 12 13 14 15 
16 17 18 19 20 21 22 
23 24 25 26 27 28 29 








MARCH 


NOVEMBER 


S M T W T F S 


S M T W T F S 


----12345 
6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 31 - -- 


----12345 
6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 




APRIL 


JUNE 


AUGUST 


DECEMBER 


S M T W T F S 


S M T W T F S 


S M T W T F S 


S M T W T F S 




1 2 3 4 

5 6 7 8 9 10 11 
12 13 14 15 16 17 18 
19 20 21 22 23 24 25 
26 27 28 29 30 - -- 


--123456 
7 8 9 10 11 12 1. 
14 15 16 17 18 19 2 
21 22 23 24 25 26 2 
28 29 30 31 


12 3 

i 4 5 6 7 8 9 10 

) 11 12 13 14 15 16 17 

7 18 19 20 21 22 23 24 

25 26 27 28 29 30 31 


3 4 5 6 7 8 9 
10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
24 25 26 27 28 29 30 



,c/v** I3=c *=-^~DK^<r 



CLELAND BORDER 



®-(K^J'--(K>o---»0^ <KM •-•»<*>■ -•<K*»'? 



1925 CALENDAR 1925 



4 5 6 7 8 9 10 
11 12 13 14 15 16 17 
18 19 20 21 22 23 24 
25 26 27 28 29 30 31 



FEBRUARY 



S M T W T F S 



12 3 4 5 6 7 
8 9 10 11 12 13 14 
15 16 17 18 19 20 21 
22 23 24 25 26 27 28 



S M T W T F S 



1 2 3 4 5 ( 
8 9 10 11 12 13 14 
15 16 17 18 19 20 21 
22 23 24 25 26 27 28 
29 30 31 



1925 MARCH 1925 


Su 


Mo 


Tu 


We 


Th 


Fr 


Sa 


1 


2 


3 


4 


5 


6 


7 


8 


9 


10 


11 


12 


13 


14 


15 


16 


17 


18 


19 


20 


21 


22 


23 


24 


25 


26 


27 


28 


29 


30 


31 











5 6 7 8 9 10 1 
12 13 14 15 16 17 1 
19 20 21 22 23 24 2 
26 27 28 29 30 -- - 



5 6 7 8 9 10 1 
12 13 14 15 16 17 1 
19 20 21 22 23 24 2 
26 27 28 29 30 31 - 



OCTOBER 



S M T W T F S 



4 5 6 7 8 9 1 
11 12 13 14 15 16 1 
18 19 20 21 22 23 2 
25 26 27 28 29 30 3 



S M T W T F S 



3 4 5 6 7 8 9 
10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
24 25 26 27 28 29 30 



S M T W T F S 



1 

2 3 4 5 6 7 8 
9 10 11 12 13 14 15 
16 17 18 19 20 21 22 
23 24 25 26 27 28 29 
30 31 '-- ■■ 



NOVEMBER 



S M T W T F S 



12 3 4 5 6 7 
8 9 10 11 12 13 14 
15 16 17 18 19 20 21 
22 23 24 25 26 27 28 
29 30 



S M T W T F S 



-- 1 2 3 4 5 6 
7 8 9 10 11 12 13 
14 15 16 17 18 19 20 
21 22 23 24 25 26 27 
28 29 30 



SEPTEMBER 



S M T W T F S 



----12345 
6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 - - 



DECEMBER 



S M T W T F S 



---12345 
6-7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 31 - 



Miniature Perpetual Calendar Log-otypes 

in combination with Cheltenham 

Perpetual Calendar No. 23 



tf-oO* • - • ihDc • - • oO* • 



BROCHURE BORDER 



Miniature 
Perpetual, Calendar 
Logotypes 
are shown complete 
on page 609.They will 
work in combination 
with brass rule, bor- 
ders and decorative 
material 



»o»0»o»0»C 



MINIATURE 

PERPETUAL 

CALENDARS 

Easy to Make Up 



1929 



S M T W T F S 



---1234 
6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 31 - 



FEBRUARY 



S M T W T F S 



3 4 5 6 7 8 
10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
24 25 26 27 28 - 



S M T W T F S 



3 4 5 6 7 8 9 
10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
24 25 26 27 28 29 30 



S M T W T F S 



-12 3 4! 
7 8 9 10 11 12 13 
14 15 16 17 18 19 20 
21 22 23 24 25 26 27 
28 29 30 



MAY 



S M T W T F S 



12 3 4 

5 6 7 8 9 10 11 
12 13 14 15 16 17 18 
19 20 21 22 23 24 25 
26 27 28 29 30 31 



JUNE 



S M T W T F S 



2 3 4 5 6: 
9 10 11 12 13 14 15 
16 17 18 19 20 21 22 
23 24 25 26 27 28 29 



12 3 4 5 6 

8 9 10 11 12 13 

14 15 16 17 18 19 20 

21 22 23 24 25 26 27 

28 29 30 31 -- - 



5 6 7 8 9 10 
11 12 13 14 15 16 17 
18 19 20 21 22 23 24 
25 26 27 28 29 30 31 



S M T W T F S 



12 3 4 5 6 
8 9 10 11 12 13 14 
15 16 17 18 19 20 21 
22 23 24 25 26 27 28 
29 30 



S M T W T F S 



AUGUST 



S M T W T F ! 



SEPTEMBER 



OCTOBER 



SMTWT F S 



---123' 
3 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 31 - 



NOVEMBER 



S M T W T F S 



10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
24 25 26 27 28 29 30 



DECEMBER 



S M T W T F S 



8 9 10 11 12 13 14 
15 16 17 18 19 20 21 
22 23 24 25 26 27 28 
29 30 31 



American 

Type Founders 

Company 



TEAGUE BORD&R 



American Type Founders Company 

QivesTrinters the 
Corred '^Material to Work With 



1926 



CALENDAR 



1926 



JANUARY 



T F S S MTWTFS SMTWTFS SMTWTFS 



3 4 5 6 7 8 9 
10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
24 25 26 27 28 29 30 



S M T W T F S 



2 3 4 5 6 7 8 
9 10 11 12 13 14 15 
16 17 18 19 20 21 22 
23 24 25 26 27 28 29 



SEPTEMBER 



SMTWT F S 



5 6 7 8 9 10 11 
12 13 14 15 16 17 18 
19 20 21 22 23 24 25 
26 27 28 29 30 - -- 



FEBRUARY 



--123456 
7 8 9 10 11 12 13 
14 15 16 17 18 19 20 
21 22 23 24 25 26 27 



--123456 
7 8 9 10 11 12 13 
14 15 16 17 18 19 20 
21 22 23 24 25 26 27 
28 29 30 31 



SMTWTFS 



6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 -- - 



OCTOBER 



SMTWT F S 



3 4 5 6 7 6 
10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
24 25 26 27 28 29 30 



M T W T F S 



4 5 6 7 8 9 10 
11 12 13 14 15 16 17 
18 19 20 21 22 23 24 
25 26 27 28 29 30 31 



NOVEMBER 



SMTWT F S 



-12 3 4 5 6 
7 8 9 10 11 12 13 
14 15 16 17 18 19 20 
21 22 23 24 25 26 27 
28 29 30 



4 5 6 7 8 9 10 
11 12 13 14 15 16 17 
18 19 20 21 22 23 24 
25 26 27 28 29 30 -- 



SMTWT F S 



12 3 4 5 6 7 
8 9 10 11 12 13 14 
15 16 17 18 19 20 21 
22 23 24 25 26 27 28 
29 3031 



DECEMBER 



SMTWT F S 



5 6 7 8 9 10 11 
12 13 14 15 16 17 18 
19 20 21 22 23 24 25 
26 27 28 29 30 31 ~ 



BROCHURE BORDER 



602 

















Cheltenham] 

PERPETUAL 

CALENDARS 



M, 



ADE in nine sizes, six to sixty point, in Cheltenham Bold and Cheltenham Bold Condensed. 

Fonts include brass rules for one month, one each of the date logotypes, seven blanks, one each 

of the day logotypes, and sufficient type, figures and spaces for every month in the year for 

twenty years. Perpetual Calendars carry the double date logotypes 

in all except the six and eight point sizes 



1924 AUGUST 1924 


Su 


Mo 


Tu 


We 


Th 


Fr 


Sa 












1 


2 


3 


4 


5 


6 


7 


8 


9 


10 


11 


12 


13 


14 


15 


16 


17 


18 


19 


20 


21 


22 


23 


24/ 
•31 


25 


26 


27 


28 


29 


30 



ROMAN BORDER 



Cheltenham Perpetual Calendars 



12 Point Cheltenham 

Perpetual Calendar No. 22 

Price complete $2 00 




1937 AUGUST 1937 




Su 


Mo 


Tu 


We 


Th 


Fr 


Sa 




m 

m 


L2 
9 


3J 


4 

11 


5 
12 


6 


u 

14 




i 


16 


17 


!■> 


W 




21 




n 


23 


24 


25 




27 


28 




n 


30 


31 

















10 Point 

Cheltenham Perpetual 

Calendar No. 21 

Price complete $1 75 



1936 NOVEMBER 1936 ' 


[Su 


Mo 


Tu 


We 


Th 


Fr 


S, 


I 


2 


3 


4 


5 


6 


7 


I 


9 


10 


11 


12 




14 


15 


16 


17 


18 


19 




21 


122 


23 


24 


25 


fr 


11 


m 


29 


30 















12 Point Cheltenham 

Perpetual Calendar No. 12 

Price complete $2 00 






1930 DECEMBER 1930 




iSUN 


mot^ 


TUElWEDl^THUirFRTl 


SAT 




1 


T|T 


4 


5 


6 


7 


8 


TM 


n 


12 


13 


14 


15 


mm 


18 


19 


20 


21 


22 


MM 


25 


26 


27 


28 


29 


35M 















Prices and Sizes of Cheltenham 
Perpetual Calendars 

6 Point No. 9, complete $1 25 

6 Point No. 19, complete 1 25 

8 Point No. 10, complete : . . 1 50 

! Point No. 20, complete 1 50 

10 Point No. 11, complete 1 75 

10 Point No. 21, complete 1 75 

12 Point No. 12, complete 2 00 

12 Point No. 22, complete 2 00 

18 Point No. 13, complete 2 75 

18 Point No. 23, complete 2 75 

24 Point No. 14, complete 3 25 

24 Point No. 24, complete 3 00 

36 Point No. 15, complete 5 75 

36 Point No. 25, complete 5 00 

48 Point No. 16, complete 9 50 

48 Point No. 26, complete 7 50 

60 Point No. 17, complete 12 00 

60 Point No. 27, complete 10 50 

Made for Yearly Calendars in the following 

sizes and sold without the Brass Rule 

Border and Extra Characters 

6 Point No. 109, complete $4 00 

6 Point No. 119, complete 3 00 

8 Point No. 110, complete 4 50 

8 Point No. 120, complete 4 00 

10 Point No. Ill, complete 6 25 

10 Point No. 121, complete 5 50 

12 Point No. 112, complete 8 00 

12 Point No. 122, complete 7 00 

AMERICAN BORDER 



Yearly Calendar Fonts include only the 
logotypes from 1 to 31 with blanks and 
the logotypes for days of the week. Any 
suitable decorative material at hand may 
be used with the Calendar Figures 



8 Point 

Cheltenham Perpetual 

Calendar No. 20 

Price complete $150 



1932 JUNE 1932 



a 



□□□EEL 

mmwmmmm 



□□□ 



nana 
□□□□ 



10 Point 

Cheltenham Perpetual 

Calendar No. 11 

Price complete $1 75 



1932 OCTOBER 1932 


|SUN|MON 


TUElfWEDllTHU 


FRI |!SAT| 








1 






l 


2 


3 


4 


15 


6 


7 


8 


as 


10 

[171 


11 
18 


[12J 


[13J 
\2S 


as 
m 


22\ 


m 


%i 


[25j 


|26 


27 


M 


29 



6 Point 

Cheltenham 

Perpetual 

Calendar No. 9 

Price complete $1 25 



1931 APRIL 1931 1 




S K S3 S CEE] E [13 


[MMimESojSl] 


31 am ^ISi] 27] 31 


nnnm 


imiiziiiiiiiiisDn 

nnannnn 



8 Point 

Cheltenham Perpetual 

Calendar No. 10 

Price complete $1 50 



11928 MARCH 1928 


Su|Mo 


TuJtWejThl^r 


Sa 








i 


2 


3 


a. s 


6 


7 


8 


19 


If> 


51 12 


13 


14||15 


Irt 


17 


18 19 


w 


21122 


J 


24 


25H[27[2!Ill0l 


31 


□□□ 


nnn 





6 Point 

Cheltenham 

Perpetual 

Calendar No. 19 

Price 
complete $1 25 



11929 MAY 1929| 

PPPrmtSS] 

MEMS® 

mwmn 

ppppppq 



Cheltenham Perpetual 
Calendars carry the 
double date logotypes 
in all excepting the six 
and eight point sizes. 
Write to us for further 
information. Carried in 
stock and for sale at all 
of our Selling Houses 

American 
. Type Founders Co. 



1928 



SIX MONTH CALENDAR 



JANUARY 






HfflgHHIlllia 

HHlii31ilZ7|ll 

nnunnnn 



FEBRUARY 



pppmsss] 
mmmmoBn 



MARCH 



ppppmmE 



hiii»iiih^iii 



APRIL 



HIIPPPPP 



MAY 






mmupp 



1928 



JUNE 



□□PGPffla 



Suggestion showing figures of 6 Point Perpetual Calendar No. 119 

604 



ROSA BORDER 



S5 Fofol rin'tcrriluim IVrp-r-TuaS Fabfidar Nn. !£ I'nri 1 crirnfiEr^^i Tft 



to Fudiu Chslxtnhra Psrwi oil Calendar Nd. FT Fm-« n^.,.3*t* jlO Kp 



1926 OCTOBER 1926 


1SUN 


MON 


TUE 


^VED 


THU! FRI 


SAT 












1 


2 


[T 


4 


5 


6 


7 


8 


9 


lonr 


12 


13 


14151 


16 

i 1 


17 


18 


19 


20 


2H22 


23 


11 


^ 


26 


27 


2^29 30 



SUN 



1 



31 




4* Padu [ Cbdwriham P*rp«tti»l CMtfitfir N*. IS PtIm ewnrltl* 1* l» 



1942 SEPTEMBER 1942 



Su 



6 



1929 DECEMBER 1929 



SUN 






1 



8 



15 



22 



29 



MON 



2 



9 



16 



TUE 



3 



23 



30 



10 



WED 



4 



17 



24 



31 



11 



18 



25 



THU 



5 



12 



19 



FRI 



6 



13 



26 



20 



SAT 



20 



»7 



14 



27 



21 



28 



13 



Mo 



7 



27 



14 



Tu 



1 



8 



21 



28 



15 



We 



2 



9 



16 



22 



29 



23 



30 



Th 



3 



10 



17 



24 



Fr 



4 



11 



18 



S 



5 



12 



19 



25 



26 



Itj Print cr»H-onK*rF Fert^iuil C*1*wfir 






Chdernharn Pcrpcfuiil Calrniinr* will ptuv* a KWItt olf prnfn 10 ih* «n[erpnung job printer 



1926 AUGUST 1926 


Su 


M.. 


Tu 


We 


Th Fr Sa 


1 


2 


3 


4 


5 6 7 


8 


9 


10 


11 


12 13 14 


15 


16 


17 


18 


19 20 21 


22 


23 


24 


25 


26 27 28 


29 


30 


31 






Su 


□ 


i 


10 


□ 8 



193Z JANUARY 1932 

SUNMONTUEWEDTHUFRl SAT 

1 2 



6 



8 9 



10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
Si 25 26 27 28 29 30 



TUE 



1 2 



[Til £9 
30 



TK«* Calendar* me p4ffp*rtU*J nnA mjiy fei^r uoed year ak*r 

yc*r. Wtth FVUrslia riprniw, by simply leaCIAftEpng 
lbe fi-Kiir^H aihd tlie months 






ilMW.lM IM IM: IM |M iMilM 'M MiM-IM** 



wmv ' 



■< >i? 



■4 u ;m 'M !M M lM IM IM IM iM M JM jM i 



I Politi Chattcnhpm Fcrptttial C«htvdtr Ka. IT Trie* rimplric tiut 



1932 NOVEMBER 1932 



SUN 



6 



13 



MON 



7 



20 



27 



14 



21 



28 



TUE 



1 



8 



15 



22 



WED 



29 



2 



9 



16 



23 



30 



THU 



3 



10 



17 



24 



FRI SAT 



4 



11 



18 



25 



5 



12 




36 IVsint r fwh*inlmin I'erpvtual fa Bandar No. 2$ Trice cwnpletc" 1544 



1927 JANUARY 1927 


1 11 II 1 


We 


Th 


Fr 


Sa 














i 


2 


3 


4 


5 


6 


7 


8 


9 10 11 12 

n ii 1 1 


13 


14 


15 


16171819 


20 


21 


22 


% 


% 


2526 


27 


28 


29 



24 Point ChotEf nhim Ptyprtual CaJtiwlir NV ii 

I'tU-m LTJtaii.M^la- % 3 ^Sh 



24 Ptjim Chcllcnruin !>nwtual CakTidir tfp,24 
r'ric* conip^'ti- £J Li> 



PONl 



25 



23 



30 



1929 MARCH 1929 


SUN MON TUE WED THU 


FRI 


SAT 










1 


2 


|3 


4 


5 


6 7 


8 


9 


M 


11 


12 


13 14 


15 


16 


17 18 19 20 21 


22 


23 


24 3i 25 26 27 28 


29 


30 



1930 OCTOBER 1930 


H 


Mo 


Tu We 11 


Fr 


Sa 






1 2 


3 


4 


5 


6 


7 8 9 


10 


11 


12 


13 14 15 16 


17 


IS 


191 


20 21 22 23 24 


25 


26 


27 28 29 30 31 






1930 OCTOBER 1930 




Mo 



6 



1213 



Tu 



7 



WeTh 



14 



19 




20 



27 



21 



28 



1 



8 



15 



22 



29 



2 



9 



16 



23 



30 



Fr 



3 



10 



17 



24 



31 



Sa 



4 



11 



18 



25 



IHlVir.H-hrliMi.l.Mr, IWp*-t u *3C«**nd*j-No.a Piis* eorepJ*t « JT iU 




Miniature Perpetual Calendar Logotypes 



Per font $4 70 

Font consists of figure logo- 
types (Example 1) for 28- 
day, 29-day, 30-day and 31- 
day months sufficient to set 
any two consecutive years. 
These logotypes are of two 
sizes, 20x42 points having 
five lines of figures, and 
24x42 points having six 
lines of figures. A supply of 
dotted spacer lines (Exam- 
ple 2) is included to justify 
to a uniform size of 24x42 
points wherever necessary. 
Font also includes day-of- 
week logotypes (Example 3) 
12x42 points, combination 
month and day-of-week 
logotypes (Example 4) 12x42 
points, month logotypes 
(Example 5) 6x10 points and 
six sets of figures (Example 
6) 2V2 point set, to use for 
years in one of the styles 
where the year is set next to 
the day-of-week logotypes. 

Quarter Case No. 3075 has 
the proper arrangement of 
boxes to hold this font. 



----12345 
6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 31 - -- 

(Example 1) 



|e|i-|s|i-Hw 
(Example 3) 



(Example 2) (Example 4) 



JAN to DEC 
(Example 5) 



1 toO 
(Example 6) 



The Hampden Press 

341 Arlington Square 



1929 



CALENDAR 



1929 



JANUARY 



S M T W T F S 



- - 1 2 3 4 5 
6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 31 -- -- 



3 4 5 6 7 8 9 
10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
24 25 26 27 28 -- -- 



S M T W T F S 



12 3 4 

5 6 7 8 9 10 11 
12 13 14 15 16 17 18 
19 20 21 22 23 24 25 
26 27 28 29 30 31 - 



SEPTEMBER 



S M T W T F S 



12 3 4 5 6 7 
8 9 10 11 12 13 14 
15 16 17 18 19 20 21 
22 23 24 25 26 27 28 
29 30 



FEBRUARY 



S M T W T F S 



2 3 4 5 
9 10 11 12 
16 17 18 19 
23 24 25 26 



13 14 15 
20 21 22 
27 28 29 



OCTOBER 



S M T W T F S 



13 14 15 16 
20 21 22 23 
27 28 29 30 



10 11 12 
17 18 19 
24 25 26 



i M T W T F 



3 4 5 6 7 8 9 
10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
24 25 26 27 28 29 30 



i M T W T F S 



-12 3 4 5 6 
7 8 9 10 11 12 13 
14 15 16 17 18 19 20 
21 22 23 24 25 26 27 
28 29 30 31 



NOVEMBER 



S M T W T F i 



10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
24 25 26 27 28 29 30 



S M T W T F S 



-12 3 4 5 6 
7 8 9 10 11 12 13 
14 15 16 17 18 19 20 
21 22 23 24 25 26 27 
28 29 30 



S M T W T F S 



4 5 6 7 8 9 10 
11 12 13 14 15 16 17 
18 19 20 21 22 23 24 
25 26 27 28 29 30 31 



DECEMBER 



S M T W T F S 



12 3 4 5 6 7 
8 9 10 11 12 13 14 
15 16 17 18 19 20 21 
22 23 24 25 26 27 28 
29 30 31 - -: - 



1930 



CALENDAR 



1930 



S M T W T F S 



5 6 7 8 9 10 11 
12 13 14 15 16 17 18 
19 20 21 22 23 24 25 
26 27 28 29 30 31 -- 



S M T W T F 5 



4 5 6 7 8 9 10 
11 12 13 14 15 16 17 
18 19 20 21 22 23 24 
25 26 27 28 29 30 31 



SEPTEMBER 



S M T W T F S 



-- 1 2 3 4 5 6 
7 8 9 10 11 12 13 
14 15 16 17 18 19 20 
21 22 23 24 25 26 27 
28 29 30 



FEBRUARY 



S M T W T F S 



2 3 4 5 6 7 8 
9 10 11 12 13 14 15 
16 17 18 19 20 21 22 
23 24 25 26 27 28 



i M T W T F S 



12 3 4 5 6 7 
8 9 10 11 12 13 14 
15 16 17 18 19 20 21 
22 23 24 25 26 27 28 
29 30 



S M T W T F S 



12 3 4 

5 6 7 8 9 10 11 
12 13 14 15 16 17 18 
19 20 21 22 23 24 25 
26 27 28 29 30 31 



I T W T F S 



1 

2 3 4 5 6 7 8 
9 10 11 12 13 14 15 
16 17 18 19 20 21 22 
23 24 25 26 27 28 29 
3031 



JULY 



; M ' 



' T F S 



-—12345 
6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 2122 23 24 25 26 
27 28 29 30 31 -- -- 



S M T W T F S 



2 3 4 5 6 7 8 
9 10 11 12 13 14 15 
16 17 18 19 20 21 22 
23 24 25 26 27 28 29 



S M.T W T F S 



----12345 
6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 -- - 



S M T W T F S 



3 4 5 6 7 S 
10 11 12 13 14 15 16 
17 18 19 20 21 22 23 
24 25 26 27 28 29 30 



DECEMBER 



S M T W T F S 



--123456 
7 8 9 10 11 12 13 
14 15 16 17 18 19 20 
2122 23 24 25 26 27 
28 29 30 31 



BROCHURE BORDER 



8- 



if 
ft 

I. 






Miniature Perpetual 
Calendar Logotypes 

(Other examples shown on page 602) 



The increasing demand for small calendars 
in general advertising has prompted the 
introduction of these Miniature Perpetual 
Calendar Logotypes. These little time- 
savers are as easy to handle as ordinary 
quads. Nothing could be simpler. Each 
month of the year is cast 
complete in one logotype; 2 3 4 5 6 7 8 

. 9 10 11 12 13 14 15 

headings also are cast in ie 17 is 19 20 21 22 

23 24 25 26 27 28 29 

one logotype. 30 



American Type Founders 

Company 

Selling Houses Everywhere 



International I 
Mercantile Bank » 

Marion, Iowa > 

3C =#*V VW Vjgsp e#3gv> e*£«s <v*tt> V«V VWX 



JAN 



FEB 



MAR 



MAY 



JUN 



::4 s 
2122 
28 29 



11 12 
18 19 
25 26 



U1Q3 



11 12 
18 19 
25 26 



2 3 4 5 6 
9 10 11 12 13 
16 17 18 19 20 
23 24 25 26 27 
30 31 -- -- " 
"-123 
6 7 8 9 10 
13 14 15 16 17 
20 21 22 23 24 

27 28 

----123 
6 7 8 9 10 
13 14 15 16 17 
20 21 22 23 24 
27 28 29 30 31 



15 16 17 
22 23 24 
29 30 



4 5 6 7 
11 12 13 14 
18 19 20 21 
25 26 27 28 



13 14 15 
20 21 22 
27 28 29 



9 10 11 12 
16 17 18 19 
23 24 25 26 
3031 



3 4 5 6 7 8 9 



10 11 12 
17 18 19 
24 25 26 



13 14 15 16 
20 21 22 23 
27 28 29 30 



JUL 



AUG 



SEP 



OCT 



NOV 



H 5:.' ' 



15 16 
22 23 
29 30 



3 4 5 6 7 
10 11 12 13 14 
17 18 19 20 21 
24 25 26 27 28 

31 - 



12 13 
19 20 
26 27 



12 3 4 
7 8 9 10 11 
14 15 16 17 18 
21 22 23 24 25 
28 29 30 31 -- 



9 10 
16 17 
23 24 



4 5 6 7 
11 12 13 14 15 
18 19 20 21 22 
25 26 27 28 29 



1 

2122 
28 29 



11 12 
18 19 
25 26 



2 3 4 5 
9 10 11 12 13 
16 17 18 19 20 
23 24 25 26 27 

30 31 

----123 
6 7 8 9 10 
13 14 15 16 17 
20 21 22 23 24 
27 28 29 30 



16 17 
23 24 
3031 



4 5 6 7 
11 12 13 14 15 
18 19 20 21 22 
25 26 27 28 29 



ROMAN BORDER 



609 



TEAGUE BORDERS 










\miE3MIST\ 

1516 27i[L8jLL9 MM 

^ tTTXfl 







MARCH 







(Example 

of the striding 

effect which may he 

obtained with 

Cheltenham 
'Perpetual 
Calendars 

when used in com- 
bination with 
suitable decorative 
^Caterial 











mm 



Sin 



s 



1^. 





SEPTEMBER 




m 



27 



a 



MWMM&tM 



±T 



.ill 






OCTOBER 

DuDnnSS 

j>,26j27M29lpl 



V 



-*^<*i 



(S 





APRIL 

Su SiTu'fWe^lgrSa! 



19BH 




H^iiis 






JUNE 

|T;gi23®(lili27j 

MmwonLr 







g][IJioi|nllg]Sl(H 
JMIISlililgli 



~1J 




MAY 

^ujgrTulLWejfTy^llSa! 

□□□□cm 

i"3l[4JL5J[6jBjjr9] 
pUlfflHIHlLlS'iiifi 



!§[25ig6|[g|28ll2ffll 





JULY 



Su 



H8 




DECEMBER 

ijgilujfWel^h'Ig^a! 






»mi 



sBS 




PARAMOUNT BORDER BROCHU RE BORDERS ADAM ORNAMENTS 



TYPOGRAPHIC ACCESSORIES 



1925 MAY 1925 



Sun Mon 



Tue 



Wed 



Tim 



Fri 



Sat 



0000000 



mmmmmm 



Sectional Calendar No. 5 

Price $3 50 



1927 



MARCI 



SUN MON 



6 



13 



20 



27 



14 



21 



28 



TUE 



8 



15 



22 



29 



WED 



2 



9 



4 

i 



16 



23 



2 



M 1234567 Mon 
HJJMAYgj] 




Sectional Calendar No. 8 

Price $5 45 

Sectional Calendar Figures are frequently used for baseball 
scores, and are sold separately at pound prices 



1926 JANUARY 



1926 



Sun Mon Tue Wed Thu Fri Sat 





mmmmmmm 





Sectional Calendar No. 6 

Price $4 20 



30 31 



WO 



Perpetual Calendar Logotypes No. 3 

Per set $4 20 



7zn& 



24 



Perpetual 
Calendar Logo- 
types No. 1 

Per set $5 45 



1234 ftiON DEC 



Larger size of Series No. 3 



Perpetual Calendar 
Logotypes No. 2 

Per set $4 85 



1234 



w^n^4 



TJir 



OCTOBER 1928 



7 



14 



mo 



i 



8 



21 



28 



15 



Tu WeTh Fr Sa 



2 



9 



m 



29 



23 



30 



10 



17 



11 



24 



31 



18 



25 



12 



19 



26 



6 



13 



20 



27 



Perpetual Calendar Logotypes No, 4 

Per set $3 50 



Larger size of Series No. 4 



Each set of Perpetual Calendar Logotypes includes fifty-two logotypes rules 
and fonts for month and year; can be used for any month in any year 



611 



TYPOGRAPHIC ACCESSORIES 
Advertising Figures 

12 Point No. 5, 5 lb. fonts SFRTFS NO 5 36 Point No - 5 * 5 lb - fonts 

16 Point No. 5, 5 lb. fonts kj^xvii^o ±* \j. u 42 pQ . nt Nq ^ g lfe fQntg 

20 Point No. 5, 5 lb. fonts , ^^^^ 54 Point No. 5, 5 lb. fonts 

24 Point No. 5, 5 lb. fonts g[ ^ ^^HM 60 Point No - 5 ' 5 lb - fonts 

30 Point No. 5, 5 lb. fonts 



487 



$ s 3 4 O / 8 2 



Each Font of Series No. 5 contains the following characters : 





12 Pt. ] 

12 34 5678 90 $c. 



12 Point No. 6, 5 lb. fonts SFRTFS NO 6 36 Point No - 6 - 5 lb - font s 

16 Point No. 6, 5 lb. fonts 42 Point No. 6, 5 lb. fonts 

20 Point No. 6, 5 lb. fonts ^^\ 54 Point No. 6, 5 lb. fonts 

24 Point No. 6, 5 lb. fonts f § mmmM 60 Point No. 6, 5 lb. fonts 
30 Point No. 6, 5 lb. fonts 



487 



o i 8 3 I I 8 2 9 , 

12 Pt. 16 Pt. 24 Pt. 36 Pt. 42 Pt. 60 Pt. 54 Pt. 30 Pt. 20 Pt. 16 Pt. 12 Pt 

Each Font of Series No. 6 contains the following characters : 

1 2 3 4 5 6 7 8 9 $ c . 



12 Point No. 1, 5 lb. fonts SfRTFM NO 1 36 Point No - *• 5 lb - fon ts 

16 Point No. 1, 5 lb. fonts ^ ±v ° * 42 Point No. 1, 5 lb. fonts 

20 Point No. 1, 5 lb. fonts ^^^^^ 48 Point No. 1, 5 lb. fonts 

24 Point No. 1, 5 lb. fonts M ^^ ^^^^ 54 Point No - *» 5 lb - f onts 

30 Point No. 1, 5 lb. fonts ^ ^^. W fl fm 60 Point No. 1, 5 lb. fonts 

o $834078297 



20 Pt. 12 Pt. 



Each Font of Series No. 1 contains the following characters: 

1234567890$c 



12 Point No. 2, 5 lb. fonts SERIES NO 2 36 Point No - 2 > 5 lb - fonts 

16 Point No. 2, 5 lb. fonts 42 Point No. 2, 5 lb. fonts 

20 Point No. 2, 5 lb. fonts f^^^ 48 Point No. 2, 5 lb. fonts 

24 Point No. 2, 5 lb. fonts M ^k ^^^ 54 Point No. 2, 5 lb. fonts 

30 Point No. 2, 5 lb. fonts m ^L V Jm\ WK 60 Point No. 2, 5 lb. fonts 



4878 



. » 8 3 40 / 2 97 

12 Pt. 16 Pt. 24 Pt. 36 Pt. 48 Pt. 60 Pt. 54 Pt. 42 Pt. 30 Pt. 20 Pt. 16 Pt. 

Each Font of Series No. 2 contains the following characters : 

12345678901c. 



612 



12 Point No. 60, 5 lb. fonts 
16 Point No. 60, 5 lb. fonts 
18 Point No. 60, 5 lb. fonts 
20 Point No. 60, 5 lb. fonts 
24 Point No. 60, 5 lb. fonts 
30 Point No. 60, 5 lb. fonts 



$ 



TYPOGRAPHIC ACCESSORIES 

Advertising Figures 

Series No. 60 

>. fonts ^Bifihk 

). fonts mj^^iBa ____^| 

). fonts MM IBt Mm 9 — — - 

s 3 4 O 7 8 



Each Font of Series No. 60 contains the following- characters : 



36 Point No. 60, 5 lb. fonts 
42 Point No. 60, 5 lb. fonts 
48 Point No. 60, 5 lb. fonts 
54 Point No. 60, 5 lb. fonts 
60 Point No. 60, 5 lb. fonts 



2 9 



1234567890$c 



12 Point No. 52, 5 lb. fonts 
16 Point No. 52, 5 lb. fonts 
18 Point No. 52, 5 lb. fonts 
20 Point No. 52, 5 lb. fonts 
24 Point No. 52, 5 lb. fonts 



o $ 8 



Series Nq. 52 



3 4 



87 

60 Pt. 48 Pt, 



30 Point No. 52, 5 lb. fonts 
36 Point No. 52, 5 lb. fonts 
48 Point No. 52, 5 lb. fonts 
60 Point No. 52, 5 lb. fonts 



8 2 9 



Each Font of Series No. 52 contains the following characters : 



1 2 3 4 5 6 7 8 9 $ c 



12 Point No. 71, 5 lb. fonts 
16 Point "No. 71, 5 lb. fonts 
20 Point No. 71, 5 lb. fonts 
24 Point No. 71, 5 lb. fonts 
30 Point No. 71, 5 lb. fonts 



$ 



83 



Series No. 71 

487 



36 Point No. 71, 5 lb. fonts 
42 Point No. 71, 5 lb. fonts 
54 Point No. 71, 5 lb. fonts 
60 Point No. 71, 5 lb. fonts 



12 Pt. 16 Pt. 24 Pt. 



8 2 



9 7 



20 Pt. 16 Pt. 12 Pt. 



Each Font of Series No. 71 contains the following characters : 

1234567890$c 



12 Point No. 61, 5 lb. fonts 
18 Point No. 61, 5 lb. fonts 
24 Point No. 61, 5 lb. fonts 
30 Point No. 61, 5 lb. fonts 
36 Point No. 61, 5 lb. fonts 



Series No. 61 







$83 



8 04 j/omt Ni 

___ 60 Point N< 

782 



42 Point No. 61, 5 lb. fonts 
48 Point No. 61, 5 lb. fonts 
54 Point No. 61, 5 lb. fonts 
No. 61, 5 lb. fonts 



613 



18 Pt. 12 Pt. 



Each Font of Series No. 61 contains the following characters : 

1234567890$c. 



12 Point No. 69, 5 lb. fonts 
16 Point No. 69, 5 lb, fonts 
18 Point No. 69, 5 lb. fonts 
24 Point No. 69, 5 lb. fonts 
30 Point No. 69, 5 lb. fonts 



$ 

12 Pt. 16 Pt. 



83 



TYPOGRAPHIC ACCESSORIES 

Advertising Figures 
Series No. 69 

487 



36 Point No. 69, 5 lb. fonts 
42 Point No. 69, 5 lb. fonts 
54 Point No. 69, 5 lb. fonts 
60 Point No. 69, 5 lb. fonts 
72 Point No. 69, 10 lb. fonts 



82 



97 

18 Pt. 16 Pt. 



Each Font of Series No. 69 contains the following characters : 



1234567890$c 



12 Point No. 67, 5 lb. fonts 
16 Point No. 67, 5 lb. fonts 
18 Point No. 67, 5 lb. fonts 
24 Point No. 67, 5 lb. fonts 
30 Point No. 67, 5 lb. fonts 



© 



12 Pt. 16 Pt 



Series No. 67 



36 Point No. 67, 5 lb. fonts 
42 Point No. 67, 5 lb. fonts 
54 Point No. 67, 5 lb. fonts 
Point No. 67, 5 lb. fonts 
72 Point No. 67, 10 lb. fonts 




Each Font of Series No. 67 contains the following characters : 



12 34 



IBB© 



i 



18 Pt. 16 Pt. 



12 Point No. 53, 5 lb. fonts 
16 Point No. 53, 5 lb. fonts 
18 Point No. 53, 5 lb. fonts 
20 Point No. 53, 5 lb. fonts 
24 Point No. 53, 5 lb. fonts 



Series No. 53 



o $ 8 3 4 



87 



8 2 



30 Point No. 53, 5 lb. fonts 
36 Point No. 53, 5 lb. fonts 
42 Point No. 53, 5 lb. fonts 
48 Point No. 53, 5 lb. fonts 
60 Point No. 53, 5 lb. fonts 



9 7 



12 Pt. 16 Pt. 20 Pt. 24 Pt. 



3 Pt. 18 Pt. 12 Pt. 



Each Font of Series No. 53 contains the following characters : 

12 34567890$c 



12 Point No. 54, 5 lb. fonts 
16 Point No. 54, 5 lb. fonts 
18 Point No. 54, 5 lb. fonts 
20 Point No. 54, 5 lb. fonts 
24 Point No. 54, 5 lb. fonts 



Series No. 54 



$ 8 



3 4 



878 



30 Point No. 54, 5 lb. fonts 
36 Point No. 54, 5 lb. fonts 
42 Point No. 54, 5 lb. fonts 
48 Point No. 54, 5 lb. fonts 
60 Point No. 54, 5 lb. fonts 



2 



18 Pt. 12 Pt. 



Each Font of Series No. 54 contains the following characters: 



1234567890$c. 



614 



TYPOGRAPHIC ACCESSORIES 



New Caslon Fractions No. 2 



5 Point, per font $0 75 

6 Point, per font 85 
8 Point, per font 85 

10 Point, per font 85 
12 Point, per font 95 



14 Point, per font £0 95 
18 Point, per font 95 



24 Point, per font $0 95 
30 Point, per font 1 15 
36 Point, per font 1 45