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RETORN. TO TO.MOLOSY
SECTION OF JOMBNCLATOKI
FEB 14 191
FEB l
Ideal
f- V *; »■
AI9I7
1917
INDEXED.
(PER) I am offering this new seedling for tie first time ttpg'year. It is a per-
fect blossom variety, a good plant maker of plants that are very
long rooted. It bears well from June to November. The b^rifi^^^rge^dark ,mis“
shapen, a little more tart than any of my other fall bearers- which makes it d esi r ^fe
cake or canning. Some prefer it to any other berry.
'/
Peerless
(PER) A seedling of “Autumn” crossed with the “Cooper”. It has a
perfect blossom. Plants are large with good healthy foliage. It is a fair
plant maker. For five years on my grounds it has proved more productive of larger and better
quality berries than the “Superb.” Berries are large, firm, roundish, dark red and glossy.
I wish that all of my customers would try this new berry as I am confident that, when
enough plants can be grown, it will be the leader, both as a fall bearer and also for the main
crop in the Spring.
Superb
(PER) A seedling of “Autumn” crossed with the “Cooper.” It is a healthy
grower that makes runners freely, runners long so it does not mat too thickly.
Fruit large, dark red, glossy, firm and extra good quality. Does not fruit much on new runners.
L. J. Farmer of Pulaski, N. Y., who has probably given more attention to the strawberry
than any other man in this State says: “The Superb is the largest Fall strawberry I have ever
seen, is glossy and very attractive as well as of the finest flavor. The plants are strong, healthy
growers with long runners which stretch over a great surface of ground. It does not make such
large roots as Productive but the foliage is very strong and healthy. It brings every blossom to
maturity, there being no blanks which is a strong point in a fall strawberry. The berries are
large and attractive and like the old Ridgewav strawberry look as if each berry was turned out
in a lathe. The flavor is excellent. I picked a quart of these berries at Mr. Cooper’s place in
the rain on October 25th and brought them to Pulaski where they were photographed October
27th. They were then shipped to Albany and made into shortcake.”
; jj ^r, AUG i i l^p)
The “Onward” and “Forwarj^8^^0^^
Are seedlings of the “Autumn,” crossed with the “Cooper,” and are so much alike, one des-
cription will answer for both. They are perfect blossoms, good healthy growers and free plant
makers. The fruit is large, firm, dark red and round as a top, never misshaped and quality good.
Fruits from June to November. These varieties fruit more on new runners than the “Superb,”
but like the “Superb” are not much effected by spring frosts as they bore a very heavy crop last
June while my summer varieties did not produce over one-third of a crop on account of frosts.
They are well adapted for hill culture which is by far the best way to grow them. I pick off only
the fruit stems in the spring, and commence shipping berries August 1st. If you try them 1 am
quite sure they will please you.
PRICES
IDEAL,
per 1© plants $3.©0
50—112.0©
100—120.00
PEERLESS,
SUPERB,
per 1© plants 1.00
per 4© plants 1.00
50— 3.00
100— 5.00
100— 2.00
1000—140.00
ONWARD,
per 25 plants 1.00
50— 1.75
100— 3.00
FORWARD,
per 25 plants 1.0©
50— 1.75
100— 3.00
Sent by Mail, postpaid, or by Express on receipt of price. Remit by Post Office Money Order,
Express Money Order, Bank Draft or Registered Letter.
Please write your Name and Address plainly.
•f-r vc e. \\sb
SAMUEL COOPER,
' * \
Delevan, New York
King Quality Press--?
FRANK LIN VI LLE, N.
INTERS
1917
After raising thousands of seedlings I have several varieties which are very promising but
shall only offer Ideal, Superb, Peerless, Onward and Forward this year. Others I shall thor-
oughly test and propagate. If they prove worthy I shall offer them to the public, believing the
Fall bearing (or everbearing) varieties to be a great improvement over the common varieties
even for fruiting in the Spring, with the advantage of getting three crops in two years instead
of one.
Origin of the Fall Bearing Strawberry
On the 28th. day of September, 1898, I found among a bed of Bismarks, one plant with 16
runner plants with ripe berries, green berries and blossoms on; from these have come the Pan
American, which was so named because it had no foreign blood in it, being a sport by bud varia-
tion from the Bismark. From these and their seedlings have sprung all the Fall bearing varieties
in America today of American origin, so far as 1 know; those of French origin not proving of
much value in this country.
Samuel Cooper, Alton, 111., November 18, 1911
Delevan, New York
Dear Sir:-I am much pleased to report favorably on your Superb. At the regular June fruiting
season it is all that could possibly be expected. Plant healthy, vigorous and very productive,
medium to late. Fruit large, roundish, rich, dark red, glossy, uniform, never mishapen, ripens
evenly, quite firm, quality very good. Very hardy, a free plant maker, bears in moderate quan-
tity in fall months, I think so much of it that I really felt called upon to plant all I have for my
own fruiting, but should I feel disposed to part with any, what is the lowest price per 100 at
which I may sell, and what royalty would you expect?
We had a terrible drought here which ruined nearly 100 varieties yet Superb and a few others
stood the test remarkably well.
Awaiting your early reply, I am, Yours truly,
EDWIN H. R1EHL
Samuel Cooper, Alton, 111. November 2, 1912
Delevan, New York
Dear Sir:-Think I did well for you on Superb, considering my small start with 4 plants you sent
me for trial. Your royalty amounts to $29.50, and inclosed you will find draft for that amount.
Superb is indeed a great variety, even if it bore but the main June crop. I would prefer it to
any other. Yours truly, EDWIN H. RIEHL
GARDNER NURSERY COMPANY
Samuel Cooper, Osage, Iowa, December 24, 1912
Delevan, New York
Dear Mr. Cooper :-I have just reached home after attending the meeting of the Minnesota State
Horticultural Society at Minneapolis, Minn., the Iowa State Horticultural Society at DeMoines
Iowa, and the Northwestern Iowa Sessions at Waterloo, Iowa. We had splendid meetings at
each place and the Everbearing Strawberry had a prominent place on all the programs as well
as in the discussions, both in and out of the regular sessions. At all the above meetings I heard
many warm words of praise for you as being the father of this new race of strawberries. Your
Superb was highly spoken of by many and some of the prominent horticulturists stated that on
their grounds this variety led all others in merit. I hope you will live many years to enjoy the
fruits of your labors, for by your work you have opened the way for a revolution in strawberry
growing that will be worth untold millions in all regions where this valuable berry is grown.
Cordially yours, CHARLES F. GARDENER
Extract from letter: — “Sherman, N. Y., January 8, 1913. The Superb is the best and most pro-
lific berry I ever fruited and good all around. G. W. Strong”
No. 7652 STATE OP NEW YORK
DEPARTMENT OP AGRICULTURE
Certificate of Inspection of Nursery Stock
This is to Certify that the Strawberry Plants of Samuel Cooper of Delevan, County of
Cattaraugus, State of New York, was duly examimed in compliance with the provisions of
Section 305 of the Agricultural Law, and was found to be apparently free from any conta-
gious or infectious disease or diseases, or the San Jose scale or other dangerously injurious
insect pest or pests. This certificate expires September 1, 1917,
Dated, Albany, N.Y., October 3, 1916. CHAS. S. WILSON,
Commissioner of Agriculture