Kellogg's new $50,000.00 everbearer : Kellogg's "Rockhill", America's greatest everbearer / R.M. Kellogg.

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What Experts Say About
the Rockhill.

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HIS morning I came blustering into the office, jerked off my coat, and began preparing my
desk for action. I guess I must have made more noise than usual because my son, whose
office is next to mine, came in and said, “Good morning, dad, why all the excitement?” “I am
going to tell the world about the Rockhill, America’s Greatest Everbearer,” I replied.

“That’s fine,” he said, “I realize that you’re pretty good at pushing the pen, but you’ve got to go some to make the people
understand just how good Rockhill actually is until they have seen the Rockhill plants fairly ablaze with big, red
berries as you and I have seen them. But go ahead and tell the people what you have to say and say it right out loud.
You may make your statements just as strong as you like without fear of stretching the truth.” And so here I am folks
all set to tell you what I know about the greatest strawberry under the sun.

Honestly, this new Rockhill Everbearer beats anything in the strawberry line I ever have seen in all my thirty years of experience. The
huge size of the berries and the mammoth yield from each plant are truly marvelous. Just look over this special folder and see for yourself
how wonderful the Rockhill really is. If you want the greatest variety that ever has been brought out since strawberries were Erst
discovered, do not fail to order at least a fev/ of these plants for your garden.

Rockhill is the greatest strawberry that ever came into existence because all points considered it is absolutely the King of Everbearers and
at the same time there is no standard variety that can equal it as an early June producer. If I were a novelist 1 would probably make this
a sensational story because our new “Rockhill Berry” really is a sensational strawberry.

The first 1 ever heard of this wonderful everbearer was through a letter written by Mr. Harlow Rockhill, one of America’s greatest plant
breeders and I quote from this letter as follows: “We have a new Everbearing strawberry and we have concluded that it is the most
valuable everbearing variety in America today. It will also probably prove to be the most valuable variety for a spring crop, as it comes
in right after Progressive and just before Kellogg’s Premier, or any other of the good extra early spring varieties. As a fall fruiter, it
produces abundantly. Berries are of a ^•ery large size, with quality better than the best of spring varieties. For size, health, and
vigor of plant there is not a plant in the w hole list equal to this one. 1 prefer to have the R. M.

Kellogg Company introduce it and 1 will sell you the exclusive control of this new everbearer
for $50,000.00. Come and see it.” 1 replied in a manner that convinced Mr. Rockhill
that I was interested and in answer 1 received the following telegram, “Will pay railroad
fare to Conrad, Iowa, and return. Come at once. Rockhill strawberry is the wonder
of America.” (Signed) Harlow Rockhill. I wired back as follows. “Will see you
Monday or Tuesday. Not possible before then.” The following week I arrived at
Mr. RockhiU’s home and saw their beauty and felt their firmness and tasted their de-
liciousness until I was compelled to say what every other visitor

“it is the greatest Everbearing strawberry 1 ever saw.

re fairly ablaze with big red berries, — the largest, most beau-
1 and the most delicious berries 1 ever saw or tas;ed. Mr. Rockhill
said “Don’t let me forget t<

me forget to give you a check to pay your expenses
do in my telegram.” I replied w^rh emphasis on
the “don’t.” “Mr. Rockhill you don't owe me a cent. The sight I have
seen here is worth all and more than the entire trip has cost me and
besides I am going right back to Three Rivers and tel' the rest of the
members of my company that I have seen the strawb:;rry that is the
elephant of them all.”

$50,000 is a lot of money to pay for the control of a single variety. But
this is not all. In addition to the $50,000 we are buying 2‘ ' ' ‘

cost the few plants Mr. Rockhill has de-
veloped up to this time.

So the R. M. Kellogg Company is now pre-
pared to offer you plants of this incompar-
able, trade-marked, Rockhill Everbearer at a
price less than has often been paid for the

more common varieties when first introduced. President.

\ additional

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GSEATEIST EVSRBEARSjR

NONE GENUINE WITHOUT THIS SIGNATURE TRADE MARK

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WHERE IT CAME FROM— WHO BROUGHT IT
HOW LONG IT TOOK TO GET IT— WHY IT COST $50,000
WHY IT IS WORTH THE PRICE

LJARLOW ROCKHILL. the originator of this new
^ $50,000 Everhearer is without question America’s
wizard when it comes to breeding and originating new
everbearing varieties. He is the man who brought into
existence the majority of all the profitable everbearers
such as Progressive, Americus, Francis, Iowa, and
Standpat, — all of which have made good and up
to the present time the Progressive has been the
most profitable everbearer throughout the United
States and Canada.

spent fourteen years of untiring effort to bring this wonderful new
Rockhill Everbearer into existence. It took all this time in cross-breeding the ever-
bearing and standard varieties, before he finally developed what he started out to get —
America’s Greatest Everbearer.

Mr. Rockhill’s Experimental and Breeding farm is located in Grundy County, Iowa.
To visit his farm and see what delicate and painstaking work it is to breed,
develnn many thousands of seedlings in order to produce just
arc offering here, — and when that variety turns out to be the
seen, — is it any wonder that he puts his price at $50,000 for the result of his labor.

Pedigree of
Rockhill

Will It Pay

To invest in Kellogg’s Rockhill everbearing plants this year? Let us do
a little figuring and see. Supposing you buy 100 Rockhill plants which
would cost you $25. During this coming fall these plants should
produce not less than 75 quarts of Rockhill quality berries which
should sell for at least 40c per quart or a total of $30.

These 100 plants should also produce not less than 1500 young plants
for next year’s planting. These, together with the original 100 plants,
should yield at least 1500 quarts of berries worth 40c per quart, which
means $600 or a total of $630 income from a $25 investment in less
than two years. To be exact, about 19 months. Cut the yield one-
half and still you would have bigger returns than you could get from
any other investment you could possibly make with $25. The more
dollars you invest in Rockhill everbearers, the greater your profits will be.
Mr. C. N. Flansburgh, a large strawberry grower of Jackson, Michigan,
is taking 5,000 Rockhill plants, just an even $1,000 worth. Mr. Flans-
burgh h'as seen the Rockhill plants fruiting, both summer and fall, and
he knows these plants are worth the price.

Another lan’e grower, away up in Massachussetts, heard of the
Rockhill and just as soon as he learned that the price was only $200
per thousand, delivered, he came right back with an order for 2,000
plants, $400 worth. When orders like these come to us before our
catalog is mailed out it means that the limited crop of Rockhill plants
will be gobbled up early in the season.

"Rockhill” Has a Worth Heretofore Undeveloped

No doubt you read some of these news reports and are now wondering

Strawberry growers every\vhere have been longing and waiting for a commercial ever-
bearing strawberry that would stand shipping and handling on the market the same as
the early summer varieties. And 1 always have said that if such an everbearing variety
ever was developed the R. M. Kellogg Company would pay the price to get it.

In this new Rockhill Everbearer, Mr. Rockhill has at last produced the commerdal ever-
bcarer for which we have been waiting all these years, and my promise to pay the price
was made good when I bought for the R. M. Kellogg Company exclusive control to
grow and sell the plants of this most profitable commercial ei’erbcarer.

“Rockhill” $50,000.00 Everbearer

The Strawberry You’ve Read About

GREAT NEWS! Said the papers. They said it big— they said it on the front page
— they clamored for more — they wired for photos— it was the greatest piece of news
ever published in the history of the horticultural industry. Every worth-while paper in
the United States and Canada carried the story. The New York
World, The Times, Philadelphia Public Ledger, Chicago Tribune, The
San Francisco Chronicle, the Denver Post, Detroit and Grand Rapids
leading dailies, all these and thousands of others carried it on their
front pages, and they continued to talk about it in their editorials.

R. M. KEIXOGGCOh

THree Rivers, MicK.

Not only this year, but in all years to come, the genuine Rockhill can
be secured only from the R. M. Kellogg Company. We have bought,
and control, the exclusive right to grow and sell these plants. In
order to protect your interests, as well as ours, we are having this variety
trade-marked through the firm of Chappel Sc Earl, leading patent attorneys.
You may propagate all the plants you wish for your own use, but it must
be understood that you are not to sell or dispose of in any way any of
the plants which you propagate from the Rockhill variety.

None Qenuine Without Our Signature Trade-Mark,

PRICES

12 Plants . . .$4.00 50 Plants . $14.00 500 Plants $100.00

25 Plants . . . 7.50 100 Plants . 25.00 1000 Plants 200.00

Three Rivers, Michigan, U. S. A.

S/bur Rockhill
Pl^nis Early

WE HAVE just bought a new lOO-acre farm with the ex-
press purpose of being able to supply the demand for Rock-
hill plants in future years, BUT — that <will not help you this year.

This year there is only a limited number of Rockhill plants,
and you must protect yourself by ordering early. Remember,
Rockhill is not only an everbearer, but a COMMERCIAL
EVERBEARER and also a wonderful early summer variety,
something that has been universally sought after but never
before achieved, and we know that the demand for Rockhill
will be enormous just as surely as we know that the demand
for our other introductions such as Kellogg’s Premier, Dr.
Burrill, Kellogg’s Prize, and Kellogg’s Big Late will be enormous.
We will receive many more orders than we can fill, and it’s
“first come, first served.” Be one of the first.

R.M.KeUogg Co.

Breeders of

TKoroiijglibreci Pedigree
Strawberry Plants

Our Plants make it easy to grow

big crops of big red berries, get ■■

big prices and make quick sales Ixipee KlVGrS^ MlCll.

Dear Friend:

I have so many good things to tell you about Kellogg’s Thorobred
Strawberry Plants this year that I hardly know where to begin. You will
find my new, beautiful strawberry book, also ’’Rockhill” folder, enclosed and
I am sure you will enjoy reading them.

Our New $50,000.00 Rockhill Everbearer is probably the most important,
so I’ll start with that. Honestly, this new Rockhill Everbearer beats any-
thing in the strawberry line I ever have seen in all my 30 years of experi-
ence. The huge size of the berries and the mammoth yield from each plant
is truly marvelous. Just look over the special folder which I am enclosing
and see for yourself bow wonderful it really is. If you want the greatest
variety that ever has been brought out since strawberries were first discov-
ered do not fail to order at least a few of these plants for your garden.

Next, I want to call your special attention to the Six Fine Strawberry Gar-
dens illustrated in the center of the book and which we are offering this
season at Big Reductions from regular prices.

If it is Everbearing Strawberries you are looking for, turn to pages 4,

5 and 6 of this book and you will find all varieties of Kellogg’s Thoro-
bred Everbearers pictured in colors and completely described.

Our friends in the west and southwest states who always have shown a pref-
erence for Aroma, will be especially interested in Kellogg’s Improved strain
of Aromas shown on page 24.

Last, but not least, I want to emphasize this point in your mind. Every
strawberry plant grown on the Kellogg Farms is a "Thorobred,” - and there
is as much difference between Kellogg’s Thorobreds and ordinary plants as
between night and day. So if you want big crops of big red berries, or-
der none but the genuine Kellogg Thorobred Plants, - grow them the
"Kellogg Way" and you will not be disappointed.

Remember too, with our two big farms, we can ship your plants this year
as early as February if you wish, and all prices quoted in this book
include "Free Delivery" right to your town.

You will find an order blank enclosed with this letter for your convenience.
Fill it out, address your letter to me and I will see that your order r^=‘-
ceives prompt and careful attention.

Sincerely yours^

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