Skip to main content

Full text of "Plan for a profit on your crops : [bulletin and circular] / Ferguson Seed Farms."

See other formats


Historic,  Archive  Document 

Do  not  assume  content  reflects  current 
scientific  knowledge,  policies,  or  practices. 


Ferguson’s  Cotton  Seed  Gumption  Ho,  211 


Ferguson  Seed  Farms’  Inc. 


This  is  the  Trade  Symbol  of  the  Oldest  and 
Largest  bonafide  Scientific  Seed-Breeding, 
Seed-Growing,  Seed-Farm,  Seed-Busine§§ 

!il  South  grid  ’yV'est. 


It's  on  The  Bags  and,  on  The  Tags 

You  will  find  this  mark  on  every  Sealed  Bag  of 

Ferguson’s  Certified  Pedigreed  Seeds 


Improved  Field  Seeds  Fxclusively 

Sherman,  Bex  624  Texas 


Postmaster:-  Return  Postage 
guaranteed  if  delivery  cannot  be  made 
in  10  days. 


lie  Paid 

Sherman,  Texas 

PERMIT  NO  8 


Mr. 


Rfd. Box 


3 


Plan  For  a Profit  on  Your  Crops 

Know  the  Elements  of  Chance  You  Take  on 

Seeds,  Soils,  Season  and  Cultivation 

It  takes  a certain  amount — say  one-third  of  a bale  of  Cot- 
ton—to  pay  the  fixed  cost  of  making  the  crop.  If  you  harvest 
less  you  lose.  If  you  harvest  more  it  is  the  measure  of  your 
profit. 

It  costs  less  to  make  a bale  on  two  acres  than  a bale  on 
five  or  six  acres.  The  cost  of  Seed.,  preparing  the  soil,  culti- 
vating, etc.,  is  so  much  “an  acre.”  You  would  not  expect  to 
make  a good  crop  when  you  have  poor  soils,  poor  plows,  or 
poor  teams.  To  be  true,  yon  “might,”  but  the  average  of  ex- 
perience is  against  you.  So,  also,  with  poor  SEEDS. 

Your  Judgment,  Ripened  by  Your  Observations,  and  Ex- 
perience, tells  you  to  seek  good  soils,  good  tools,  and  good 
teams,  and  the  best  information  you  can  get  on  each.  So,  also, 
with  SEEDS. 

Put  this  Down  as  Certain:  You  lose  in  decreased  yields, 
if  you  plant  low  yielding  varieties.  You  gain  in  increased 
yields,  if  you  plant  high  yielding  varieties.  It  is  obvious,  there- 
fore, that  your  loss  from  low  yields  will  cost  many  times  more 
than  the  slight  extra  cost  of  Better  Bred  Seeds.  In  the  end, 
you  pay  for  good  seeds,  whether  you  plant  them  or  not. 

The  Loss  in  “Value  of  Crop,”  from  even  run-out  or  run- 
down Seeds  of  even  a recognized  good  variety  is  usually  $3.00 
to  $20.00  an  acre.  Unfortunately,  High  Bred,  Pedigreed  Seed 
“run  out”  faster  than  they  can  be  improved  and  multiplied. 
Therefore,  il  you  would  insure  a profit  from  your  crops,  above 
the  “cost  of  making,”  you  should  rely  on  the  latest  improved 
Strains  of  the  best  varieties. 

Your  Crops  Can  Be  No  Better  Than  the  Seeds  You  Plant. 

You  should  not  expect  better  Seeds  than  you  pay  for.  You  are 
entitled  to  information  about  who  improved  your  Seeds,  where 
they  were  grown,  when  and  how  they  were  last  selected,  or 
their  Pedigree,  and  what  the  reputation  of  the  man  or  firm  is 
who  sells  you  the  Seed.  When  you  start  out  to  buy  Better 
Bred  Seeds  why  not: 

Make  Your  Seeds  Insure  Greater  Success 

by  buying  Ferguson’s  Certified,  Pedigreed  Seeds,  in  sealed 
bags.  Buy  direct  (yes,  “direct”)  from  the  originator  of  the 
Strain  of  variety,  who,  year  after  year,  improves  his  strains, 
supervises  their  growing,  preparation  and  testing.  Remember: 

You  Pay  the  Price  of  Good  Seeds  in  Losses  from  “de- 
creased yields”  whenever  you  “take  a chance”  “on  poor  Seeds.” 
An  investment  of  only  25c  to  75c  an  acre  (only  1%  to  4%  of 
the  cost  of  the  crop)  often  means  $5.00  to  $40.00  more  in  the 
crop,  or  a profit  of  500%  to  5,000%  on  your  “investment”  in 

Better  Bred  Seeds.  Others  get  this  .profit.  ,Why  not  you? 

If  you  must  take  a chance  on  Seeds,  bet  your  money 

where  the  odds  and  the  wisdom  of  all  ages  are  with  you. 


Far  Seed  Pr©gre»«,  Ferguson  Says? 

“If  Seeds  are  Good, 

Some  one  made  them  so^ 
“If  Seeds  Remain  Good, 

Some  one  keeps  them  so* 
'If  Seeds  are  Made  Better, 

Some  one  must  be  on  sod  ‘onto”  the  Job.*’ 


Farm  and  jRanefr 

CORN  GROWERS  UTfUTY  TROPHY 

Utility”' nseaKS  bettej  yielding  com  ) 

Awarded  by  Tesas  Com  Growers  Assofiadoa 
1©  A.  M»  Fer^uss®  for  Produeing 

The  Highest  Yielding  Variety  of  Cor  ip 

Award  based  oe  Fidd  Yidd  Tests  made  in  South, 
Central,  East  and  North  Texas,for  S seasons  in  succession, 
by  the  U,  S.  Department  of  Agriculture,  and  the  Texas 
Experiment  Stations, 


Mr.  Seed  Breedin  Man 

Says  Farmer  Jones  to  Farmer  Brown, 

“I  see  ye  got  some  corn  this  year” 

Says  Farmer  Brown  to  Farmer  Jones, 

“Yes,  I ain’t  no  wolf  to  fear, 

Ner  mortgages  an  debts  and  sech. 

How  much  ye  s’pose  this  crop’ll  fetch? 

“Well  I dunno”,  says  Farmer  Jones, 

“But  ’pears  to  me  t’will  fetch  some  bones’’. 
“Yes,  I got  80  acres  nigh, 

An  prices  now  is  mighty  high. 

I figure  I can  do  as  well 

This  year  as  last-when  it’s  time  to  sell.” 

“If  its  a question  fair  and  square,” 

Says  Farmer  Brown  to  Farmer  Jones, 

“How  much  do  you  git  from  that  there  land?’* 
“Bout  sixty  bushels — most  all  sand, 

’Cept  yonder  river  bottom  land.” 

“Well  I will  swan  an  here  I be 
A gettin  half  as  much,  ye  see, 

An  my  land’s  all  as  black  an’  rich 
As  any  land;  or  I’ll  beswitched. 

Ye  reckon  ‘taint  because  of  weeds? 

Or  maybe  you’ve  got  better  seeds.” 

“Now  there  ye  are“  says  Farmer  Brown. 

“I  guess  I had  as  poor  a stand 
As  well  nigh  any  other  man. 

And  yet,  ye  see  now  how  she  looks — 

Jes’  like  they  be  in  picture  books. 

Well,  I ain’t  always  had  sech  crops, 

And  ’taint  been  long  since  I ’ud  say 
My  land  ’ud  never  make  much  pay.” 

’’But  this  here  Pure  Seed  Breedin  Man 
Come  out  one  day  to  see  my  kjxnd. 

And  says  he’d  let  me  have  some  seeds 
That’s  got  long  names  an’  Pedigreed 

And,  well  at  first  I didn’t  know 
As  I could  pay  that  much  to  sow. 

After  a bit  I says — ’All  right. 

I’ll  try  ’em  once  and  prove  by  sight. 

Well,  that’s  been  seven  yers  I grant 
An’  I ain’t  claimin  to  be  smart, 

But  sir,  the  only  seeds  to  plant 
Is  them  that’s  bred-up  from  the  start.” 


B 


B 


Small  Grain  Nursery  whsre  seeds  are  tested,  selected  and 
if  proven  to  be  superior,  multiplied.  This  picture  shows  the 
planting  of  over  four  thousand  separate  stools  of  small  grains. 
Seeds  to  merit  recognition  and  test  in  Ferguson’s  Breeding  Blocks 
must  stand  the  most  practical  tests,  which  science  can  make: 
Measured  rows,  equally  spaced  plants,  and  weighed  crops.  Strict 
scientific  method  makes  “Ferguson’s  Certified  Seeds’’ produce  more 

Ferguson  No.  922  Oats 

FERGUSON  No.  922  OAT  is  our  latest  high-bred,  high- 
yielding,  variety  of  Red  Oats.  It  replaces  FERGUSON  No. 
71  OAT,  originated  in  1909,  and  introduced  in  1913.  The  great 
usefulness  and  popularity  caused  it  to  be  widely  spread  over 
the  Red  Oat  territory.  Now  we  offer  FERGUSON  No.  922 
OAT.  It  is  better.  It  is  freer  stooling.  It  makes  higher 
yields  and  a better  f®&irty  *f  Grain. 

Fortunately,  we  have  never  yet  offered  a new  variety  of 
Oats,  Corn,  Cotton  or  Wheat  that  has  not  reflected  favorably 
on  our  ability  as  Seed  Breeders,  and  proven  to  be  generally 
satisfactory  and  more  profitable.  This  probably  comes  from 
the  caution  which  we  exercise  before  introducing  a new  strain 
or  a new  variety.  We  spent  nine  years  comparing  and  testing 
out  many  thousand  selections  of  Red  Oats  before  introducing 
FERGUSON  No.  71  OAT.  We  have  spent  ten  years  more, 
•or  nineteen  years,  before  bringing  out  FERGUSON  No.  922 
OAT.  It  has  these: 

Proven  Advantages  Over  Common  Texas  Red  OaU 

1.  Larger  Field  Yields — More  crops  with  same  expense. 

2.  Better  Quality  of  Grain — Long  needed  in  Red  Oats. 

3.  Greater  Resistance  to  Rust — Saves  2 to  10  bushels  loss 

from  red  and  black  rust. 

4.  Greater  Drouth  Resistance — This  is  Crop  Insurance. 

5.  More  Stiffness  of  Straw — To  Reduce  Lodging. 

6.  Freer  Stooling  Habits — Due  to  Greater  Vigor,  thus  af- 

fording more  grazing  and  requires  less  seed  to  sow. 

7.  Practical  Freedom  From  Smut  Losses — By  reducing  sus- 

ceptibility to  smut,  or  Head-Blast,  and  positively  by 
anti-smut  treatment  to  all  stocks. 

8.  Greater  Hardiness  Against  Cold  and  Winter  Killing — 

Thus  avoiding  loss,  affording  more  winter  grazing  when 
sown  in  the  fall,  and  at  the  same  time  secure  earlier 
maturity  .and  escape  from  late  spring  drouths. 

These  advantages  mean  eight  ways  of  increasing  the  qual- 
ity, quantity  and  value  of  your  Oat  crop.  They  are  described, 
discussed  and  briefly  explained  in  our  illustrated  Seed  Catalog, 
and  special  Seed  Oat  Circular  No.  210.  Both  will  be  sent  free 
to  you  and  your  friends  for  your  names  on  a postal.  If  you 
are  an  Oat  grower,  send  today.  Prices  are  quoted  in  Fergu- 
son’s Seed  Current.  _ 


You  should  not  be  content  to  allow  a single  acre  of  your  land  to  be  planted  toSeed 

less  carefully.  Bred-lJp  or  less  positive  proof  of  high  yielding  quality. 


Positive  Proof  of  Bigger  Yields  and  Greater  Profits  From 

Ferguson’s  Bred-Up  Cotton  Seed 


During  12  years  of 


Government  Experiment  Station  Tests 


You  know' that  Cotton  Seed  will  “run  out,;”  They  also  can  be  “run-up. 
That  is  the  work  of  the  Seed  Breeder.  You  also  know  that  some  Seed  Breeders  increased 
the  yielding  qualities  of  their  Seeds  faster  than  others.  You  also  know  that  if  any  Seeds1 
made  good,  some  one  made  them  so;  that  if  they  remain  good,  some  one  must  keep 
so.  Likewise,  that  if  good  strains  of  Cotton  Seed  are  made  better  some  one  must! 
them  better. 

Ferguson  Seed  Farms  believe  that  seed  improvement  is  progressive,  that) 
it  is  certain  and  positive  only  when  guided  by  Scientific  Methods.  Faith  in  the  great: 
usefulness  of  this  work  has  kept  a staff  of  Seed  Breeders  at  the  task  for  nearly  25  years.; 
Here  are  some  of  the  cold  figures,  likewise  based  on  scientific  tests,  that  justify  our; 
faith.  Read  them,  Mr.  Farmer.  The  information,  and  the  idea,  may  add  $500.00  orf 
Ferguson  Seed  Farms,  $1,000.00  to  the  value  of  your  crop  this  year, 
making  more  than  bale  per  acre.  Bolls  99.3%  _.  , . , ,,  , e -p-  i 

f ^ -u  c • ^ First,  let  us  rccornize  that  the  Triumph  Cotton  originated  bv  Prof.  Edsoa, 

Storm  Proof  4 to  7 months  after  opening.  . , , ’ i ■ . „ .a  k a n k „ \ \r  r - r , ,,  , 

and  later  progressively  improved  by  A.  D.  Mebane,  A.  M.  herguson,  Kd  Kasch  and 
_ . . _ others,  was  the  greatest  improvement  in  cotton  known  to  the  Southwest.  Today  it  is 

Big  Yields.  Large  Bolls,  HigJi  Gin  Turn-Out.  generally  recognized  as  the  best  types  of  Cotton  for  all  sections  west  of  the  Mississippi 


Yes!  Feb.  27.  Nev 

A Breeding  Block 


Boykin  No!  Picked. 


River. 


Second,  you  as  a farmer,  ask,  “How  may  I know  who 
iced  this  highest  yielding  Triumph  Cotton'"  For  answer, 

here  is  definite  information  based  on  the  Records  of  impartial  Government  Field 
Tests  by  eleven  competent  investigators,  thru  12  years  in  varying  seasons  and 
soils,  in  Texas.  Oklahoma,  Arkansas  and  Louisiana.  Your  Government  has  spent 
thousands  of  dollars  making  these  tests  for  your  information. 

Results  of  many  other  tests  point  to  the  same  conclu- 
sion. These  figures  represent  the  “Records”  of  scientific  Tests  (and 
are  not  the  “opinions"  or  “claims”  of  anyone),  where  the  Strains  of  Triumph 
Cotton  from  two  Seed  Breeders,  both  earnest  and  ambitious  in  their  work,  were 
grown  side  by  side  in  impartial  Government  Tests.  If  the  tabulated-comparison 
was  made  with  other  strains  of  Triumph,  or  other  varieties  sucli  as  Lone  Star. 
Acala,  Rowden,  or  any  other  variety  sold  in  the  Southwest,  the  result  would  be 
even  more  favorable  to  Ferguson's  Bred-Up  Strains. 

How  the  Tests  are  Made.  The  Experiment  Stations 
often  get  Seeds  of  all  the  varieties,  from  different  breeders,  and  plant 
test-rows  of  the  seed  from  each  breeder,  side-by-side,  where  all  the  conditions  of 
planting,  cultivation  and  care  are  the  same,  except  the  seed.  In  such  tests  it  is 
accepted  as  a fair  conclusion,  that  any  noted  differences  in  the  yield  or  rapidity 
“i  fruiting,  etc.,  are  due  to  the  inherited  yielding  qualities  of  the  Seed,  as  devel- 
■ oped  by  the  Breeders  of  the  different  Seed. 

In  These  Tests,  Ferguson’s  Varieties  of  Triumph  Cot- 
ton from  Ferguson  Seed  Farms,,  were  compared  and  tested  against 

useless  to  offer  explanations  of  “how”  or  “why,”  or  make  “claims.”  The  amount 
of  the  yield  is  the  measure  of  the  value  of  the  seed,  and  of  the  seed  breeding 
work  of  each  in  producing  better  yielding  strains.  Now  apply  the  information  in 
this  table,  to  your  plans  for  "More  Cotton  on  Every  Acre”  of ' this  season’s  crop. 

Make  Definite  Information  Turn  to  Sure  Money  by 

planting  Ferguson’s  Bred-Up  Cotton  Seed.  You  should  not  be  content 
to  allow  a single  acre  of  your  land  to  be  planted  to  Seed  less  carefully 
Bred-Up  or  on  less  positive  proof  of  high  yielding  quality. 


Eleven  Government  Tests  Prove  Superiority  of  Ferguson’s 
Strains  of  Triumph  Over  Mebane  Triumph 


Comparison  of  Yield  of  Seed  Cotton 

Season  and  Location  of 
Stations  Making  tLe  Tests 

Seed 

Ferguson ’s 
Seed  | 

freed  

J Gains  by 
| Ferguson's 
Seed 

Cotton  Lbsl 

Coil,..  LSs 

Cotton  Lbs. 

1912  San  Anton. o Exp.  S| 
1914  N.  La.  Exp.  Sta. 

1016  Ark.  " “Mena 

1917  “ “ “ Scottsj 

1917  “ “ Van  Buren, 

1917  “ . " " Wynnei 

1918  Scottsl 

1918  “ “ “ Scottsl 

1921  ” “ | Scottsl 

1922  " “ “ Scottsl 

1924  “ ” “ 

480. 

971. 

432.2 
1747.0 

738.9 

1293.9 

403.3 

1347.9 
1319.4 
1627. 

, 991. 

1 1042. 

520  - 
1234 
572.0 
2061.6 
832.9 
1267.5  j 
651.6 
1496.1  | 
1284.4 
1721. 

[ 1296, 

| 1278. 

26.4 

35.0 

g IF 

263 

137.8 

314.6 

94:0 

248.3 

148.2 

97. 

305. 

236. 

Average  Yield  and  Gain  ; 
in  11  Government  tests 
in  3 States  in  12  Years 

1032,8 

1184.6 

147.4 

Average  Yields  and 
Gains  for  Ferguson's 
Seeds  Since  1918. 

1274,6 

1417.1 

Soods  206.!) 

Measure  the  Gain  in  Dollars  Per  Acre.  The  average 
gam  for  Ferguson's  Seed  is  151  pounds  per  acre=T-w.or.th  $12.00  to 

SI 5.01)  on  every  acre  of  vour  Cotton  Crop.  Taking  the  results  since  1918.  showing 
$16.01)  to  $20.00  an  acre.  On  ten  acres  this  is  $160.00.  On  100  acres  it  is  $1,600.00.  In 

strains  of  such  provei/high  yielding  Seed,  the  gross  extra  profit  woufd  be  not  less 
than  $150,000.00,  or  $750.00  to  everv  50-acre  cotton  farmer 


No  Matter  Where  You  Live,  FERGUSON’S  SEED  SERVICE  is  as  Close  to  You  as 

Your  Mail  Box.  Not  every  community  lias  a reliable  Seed  Store,  specializing-  in  'Bred-Up  Seeds. 
Every  Seed  Store  does  lint  have  a Seed-BreediriK,  Seed-Growing,  Seed-Farm,  with  its  own  Gins  (we  have  four 
Kins)  and  Seed-Cleaning,  Seed-Grading,  Seed-Plants  (we  havp  three),  nor  Seed-Testing  Laboratories.  Trial 
Grounds  or  a staff  of  practical  and  scientifically  trained  Seed  Specialises. to  add  to  and  protect  the  efficiency  at 
its  Seed-Service.  All  these  are  yours  when  you. order  Seeds  from  Ferguson  Seed  Farms. 

We  Make  Mistakes.  If  they  occur,  tell  us.  We 
may  be.  able  to  correct  them.  Others  will  not. 
Write,  us  good-naturedly  if  you  can,  but  write  any- 
way! We  think  enuf  of  our  Seeds  to  sell  them  on: 


Buy  Certified  Bred-Up  Seeds  Direct 

from  recognized  Breeders.  Ferguson’s  own  Strains, 
improved  from  year-to-year,  Multiplied,  Grown,  Ginned, 
Cleaned,  Sacked  and  shipped  from  our  own  Gins,  Saed- 
Cleanlng  Plants  and  Warehouses. 


Ferguson’s  Stringless  Guarantee 

“Satisfactory  Seeds  or  Money  Back,” 


,‘ust  as  given  in  our  illustrated  Catalog.  Gladly 
I ent  free  to  you  and  your  friends  on  request. 

For  Latest  Prices  send  for  “Ferguson’s  Seed 
Current.”  It’s  published  from  our  own  print  shop 
every  time  the  moon  changes,  to  give  the  latest 
gossip  about  Price,  Quality  and  Value  in  Seeds. 
When  you  write,  name  all  the  different  kinds  of 
crops  you  grow. 


I SEED  III 

Igrowep.sI  \ 


i eryuson  Seed  Farms  is  ; 
(•on  with  an  Idea  and  a 


ore  than  n Nin  e business,  t or  2$  years  it  has  been  an  Instiiu- 

Ideal  of  Sredsmanship  for  the  upbuilding  of  the  Southwest 


Ferguson’s  Latest  Varieties 

Most  Profitable  in  1923-24 
In  Tests  at  Temple  Experiment  Station 

In  a recent  report  on  the  tests  of  Cotton  varieties  for  1923 
and  1924,  at  the  Temple  .Experiment  Station,  the  Director, 
noting  the  progress  in  Cotton  improvement,  says:  “A  study 
of  results  in  the  variety  tests  for  the  past  two  years  show  new  i 
varieties  out-yielding  the  old  standard  varieties." 

For  an  example  of  how  the  new  varieties  are  out-yielding  I 
the  older  varieties,  the  Director  recites  thatt  “NEW  BCY-  ! 
KIN  Cotton  yielded  699.66  pounds  of  lint  cotton  in  1923,  and 
399.3  pounds  in  1924,  leading  all  varieties  in  both  years.” 

Ferguson’s  New  Boykin  Made  More 
By  $22.75  to  $51.00  Per  Acre 

Below  is  the  tabulation  of  the  average  result  for  tiie  seven 
best  varieties  in  these  tests  for  the  two  seasons,  in  pounds  of 
lint  cotton  per  acre  (in  third  column);  the  amount  of  extra 
yield  made  by  NEW  BOYKIN  over  each  of  the  other  six 
varieties  (in  the  fourth  column),  and  the  Value  or  Profit  in 
dollars,  of  the  Gain  for  NEW  BOYKIN,  figured  *t  25c  per 
pound  (in  last  column): 


iNew  Boykii 
Truett  Trim 
Lone  Star 
|Mebane  Trii 
Belton 
Acala 
'Rowden 


Gairs  by  New  Boykin 

Tn  Pounds  Jn  Dollars  I 
91  : $22.75  , 


342  I 
w Boykii 


144  Ills.  $39.12 


These  Farmers 
H arrested  The  Profits 


r rom  i 

Ferguson  I 
Half  and  tins, 
a good  yiclder.  1 
Half  and  Kasch. 

New  Boykin”.  - 
Ferguson  ? 
ns  Mebane.  - 

both  being  plan 


>r£tison  s Seeds 

. 400  Better  Than  llalf-a 
-”1  find  Ferguson  No.  106  to 
roved  to  be  better  than  Half-a 


llod  He  Pin. .led 


H.  B.  Sturdivant, 

-Third  Bale  1 


Made  Slightly  better  than  bale  to  :t  acres.  First  ba  «■  | y’  . 

You^boUs a?l‘  ff)fsx  er  tha^Rowder^VJ? ' c}8’.ond  second  bale.  578  lbs-  •r?’"  M70  lbs... 
twice  as  much  more  per  acre.”  -Fred  FUrn,  l o nmerceTex.  VoTS;-'*0"  * ""  mQ1  ‘ 

His  results  a%ree  substantially  with  Temple  Experiment  Station,  ear. 
above  Experi’i  t nt  Station  Tests  and  Farmer's  Experience  s Usually  a* 


Ferguson’s  25  Years  of 

i Seed  Service 

Who  Serves  You,  and  How  Are  You  Served? 


Mr.  Southwestern  Farmer? 

I want  you  to  get  MY  IDEA  about  Seeds  and  Seed-Serv- 
ice.— “Bred-Up  Seeds  in  sealed  bags,  direct  from  Breeder  fc© 
Planter/' 

Nearly  25  years  ago  I started  out  on  this  idea  of  Testing 
to  find  the  best  varieties,  Improving,  or  Breeding-Up  better 
yielding  strains,  and  then  Growing  them  for  Seed,  as  well  as 
Preparing  and  Selling  field  seeds  Direct  to  You,  all  under  one 
management.  This  makes  us  wholly  responsible  for  the  char- 
acter of  the  Seeds. 

We  have  originated  and  introduced  a few  varieties  of  Corn, 
Cotton,  Oats  and  Wheat.  We  ask  to  be  judged  by  the  charac- 
ter of  our  work.  We  have  improved  a few  of  the  varieties 
which  we  found  most  worthy  of  general  planting  by  South- 
western farmers.  We  are  still  at  it.  It  is  our  life  work. 

Every  year,  we  test  out  a great  many  varieties  and  strains 
of  these  varieties — often  having  under  test  one  to  five  thou- 
sand varieties,  strains  and  selections.  We  expect  to  continue 
our  work  on  this  great  problem  of  yours — the  Seed  problems 
of  Mr.  Southwestern  farmer. 

It  is  strangely  true,  that  in  nothing  that  you  purchase  are 
you  so  dependent  on  the  intelligence,  ability,  reliability  and 
straightforward  every-day  honesty  of  the  seller,  as  when  you 
buy  Seeds.  Pardon  us  if  we  appear  vain.  We  only  intend  tc 
be  frank,  and  urge  caution:  Not  one  farmer  in  a thousand  is 
an  intelligent,  discriminating  Seed  Buyer. 

Too  often  you  figure  Price  against  Quality,  seemingly  for- 
getting that  PRICE  is  merely  what  you  pay,  when  QUAL- 
ITY is  what  you  really  want.  VALUE  for  the  price  you 
Pay  is  found  only  in  the  unseen  QUALITIES  that  are  In- 
herited in  the  CROPS,  and  cannot  be  seen,  weighed  or  meas-  j 
ured,  in  the  mere  maturity  of  the  Seeds  you  see  and  hold  in 
your  hands. 

Here  is  where  Ferguson  Seed  Farms  have  rendered  a 
useful  service  to  all  the  Southwest.  We  test  out  these  unseen 
qualities  that  put  value  in  the  Seeds.  Nothing  has  so  stimulated 
the  intelligence,  imagination  and  hope  of  our  farmers  to  se- 
cure Better  Bred  Seeds  than  the  work  of  intelligent,  reliable 
Seed  Breeders.  And  again,  nothing  has  so  aroused  your  ire, 
distrust  and  disgust  as  the  horde  of  bootleg  Seed-Breeders 
that  now  abound. 

Your  Rule  for  Safety:  Ferguson  Seed  Farms  was  the  pio- 
neer Seed-Breeding,  Seed-Growing,  Seed-Farm,  Seed-Business 
in  the  Southwest.  Judge  us  by  our  Seeds.  The  best  assurance 
of  the  future  is  the  reputation  of  our  work  and  our  Seeds  in 
the  past. 

If  you  want  dependable,  straight-forward  Seed-Service,  our 
facilities  are  at  your  command.  When  we  offer  you  “Fergu- 
son's Certified,  Pedigreed  Seeds,”  you  know  that  Ferguson’s 
reputation  is  back  of  them.  We  .ask  for  your  confidence.  We 

^vY'e  /o^sfflryg  it  — — •