Morrill's "Hearts of gold" cantaloupe / R. Morrill & Co. ; [R. Morrill, originator].

Historic, Archive Document

Do not assume content reflects current
scientific knowledge, policies, or practices.

R. MORRILL fr-CO

Seed Distributors
Benton Harbor, Michigan

MORRILL’S “

Cantalou

Why Morrill’s Hearts of Gold Melon
Leads All Others in Popularity

Origin We grew the first canta¬
loupes shipped to the Chicago
market in 1872 on % acre and have grown
them in a commercial way ever since up
to 500 acres per year and during that time
have originated three of the most popular
market cantaloupes. The last one is the
variety on which we use the registered
brand “Hearts of Gold.” This variety was
an accidental cross between the Osage
and the Netted Gem in our fields about
1890 and combines the heavy gold flesh
of the Osage with the heavy netting and
tough, thin rind of the Gem or Rocky
Ford as it is now known. It is about 25%
larger than that variety, fully as uniform
in size and equal as a keeper or shipper.
Its delicious flavor and aroma excel either
of its parents.

Market Quality People will go far-

and Price ther an<i Pa/ mor«

tor a good Hearts 01
Gold cantaloupe than for any other fruit
grown.

Its field and marketing qualities are
proven by the fact that for the past 10 or
15 years we have been able to sell to the
most discriminating trade in Chicago, De¬

troit, and Buffalo, at 50% to 100% above
the best California or Colorado brands,
securing the trade of the best Hotels,
Clubs and Dining-car lines as long as our
melons are on the market.

We established our Burr Oak Farm at
Constantine, sixty miles from our home
farm for the purpose of furnishing our De¬
troit trade. It is a strictly agricultural
region. As soon as the first cantaloupes
were ripe and people got a taste of them a
retail trade was started at our packing
house and became what we call our Auto
Trade which ran up to $5,885 for forty
days’ sales, a very substantial tribute to
their wonderful quality.

Early and Long The Hearts of
Shipping Season Gold .1S the e*rliest

maturing strain of
good cantaloupe, being a week to ten days
earlier than the Pollock 10-25 or Burrell’s
Gem, commonly known to the trade as
“Pink Meat.”

The Hearts of Gold Cantaloupe is pro¬
duced in 70 to 120 days from planting and
will give daily pickings of fruit 30 to 60
days, depending on weather conditions.

Photo made in August, 1928, in our fields just about the beginning of
picking season.

r

2

j

Healthy Vines and Fine Melons.

Bred Up Resistance to Frost and
Unfavorable Weather Conditions

While none of the melon family can be
considered frost resistant, yet we have
had a most surprising experience with
Hearts of Gold. At least three times in
past years when other leading varieties
have been killed by late Spring frosts
Hearts of Gold alongside would only show
a few frosted leaves and would pull right
ahead and make a crop. We ascribe this
quality to extreme early planting in our
rigorous northern climate for more than
25 years which has bred a hardiness into
them not possessed by any other variety.

All of our plants are sprayed six times
to avoid rust ; all seed is hand cut and
careful germination tests of the seed are
made throughout the selling season.

They are the most resistant against un¬
favorable weather such as light frost, ex¬
treme drought or extreme wet weather of
any known variety. Never develops bit¬
ter spot in the flesh like the Pollock dur¬
ing wet weather and seldom or never split
at blossom end which frequently ruins a
crop of the Pink Meats.

They will succeed on a wider type of
soil than any variety we ever saw and are
certainly the highest quality cantaloupe
ever produced.

The field and cropping quality of the
Hearts of Gold is remarkable. In repeat¬
ed tests alongside so-called rust resistant
varieties they have held up with the best
of them. In fact we have secured prac¬
tically the entire crop from our vines for
the last ten years before the vines would
falter or rust. In fact rust has ceased to
be a menace to us.

Thoroughly Pedigreed and
Protected Against Deterioration

It is the most thoroughbred pedigreed
type of melon in existence as we have
been selecting our own seed from an ideal
type as to size, form, and quality for more
than 25 years.

Our seed is grown carefully isolated
from any other variety of melon or allied
plant. This insures our seed against de¬
terioration and you from disappointment
which is sure if the seed you plant grew

near any other variety or was saved care¬
lessly or injured in curing.

Ability to Hold Up in Transit

The Hearts of Gold picked when ripe
will stand up in good order without re¬
frigeration under ordinary temperature a
week or more and improve in quality
every day. If properly packed it will ship
by ordinary express up to a thousand
miles and market in good condition. If
shipped under refrigeration it is good for
ten days’ journey.

Only One Source of Supply for
Originator’s Seed

Please note that our stock of seed is
limited and that there is no other source
of supply for originator’s seed. We under¬
stand that certain seedsmen are prepar¬
ing to put another variety on the market
under the name, “Hearts of Gold.” This
is a rank fraud as they have never had an
ounce of originator’s seed.

In another case a leading Chicago seed
house did purchase two pounds of our
seed at full price and immediately after¬
wards their catalog came out offering our
seed by the pound at one-half the price
that they paid us for two pounds which is
all that they have ever purchased from
us. The customer can judge such deals
for himself.

Sugar Content For the past three
years the Michigan
State Chemist has made tests through the
season for the sugar content of our Hearts
of Gold and has reported that our Hearts
of Gold cantaloupes have the highest
sugar content in this large melon section
of the State. Therefore we feel that we
are offering you the highest quality there
is to be had. We grow our entire seed
supply, insuring purity of variety. We are
constantly spraying through the growing
season to avoid plant diseases and not just
treating seeds on sale.

Price List for Hearts of
Gold Melon Seed Will be
Found on Page 15.

3

Field of Hearts of Gold Melons. This photo was taken on the Morrill farms . Note the excellent foliage
growth. The field was sprayed six times, hence entirely free from rust.

The Truth About Seed Breeding

D prt\ *\ppf\ There is a vast difference between

ivectl octet see<j bree(jing and seed saving. Seed

Breeding breeding, like stock breeding, is an
art and is almost entirely in the
hands of a few persons who have a genius for
it, some of whom confine their efforts to a single
product, finding therein scope for all their ideas
and ingenuity. Every seed or plant specialist has
learned that seed breeding and commercial seed
production are directly antagonistic. The enthus¬
iastic breeder of a fruit, grain or vegetable puts
all his energy and genius into the production of
a superior type, having for his aim a type that
exists in his mind which makes it a personal mat¬
ter, and in the course of time he fixes a type that
is his ideal while perhaps another party far away
and under different environmnt is developing quite
a different type of the same product.

The Why and How
of Cheap Seeds

When a type satis¬
fies the public so
well that there is an
urgent demand for
it, commercialism steps in and dealers begin a
systematic hunt for the cheapest source of supply,
knowing full well that the average buyer is look¬
ing for something cheap and seed producers know
several ways to accommodate the cheap trade.
The wastes from tomato canneries and cantaloupe
packing houses are a source of supply that fully
meets this demand. If there should be several
varieties and all culls in the lot, it will not affect
the appearance of the seed and will fill the demand
for something cheap.

The difference would not be noticeable in a few
miles but take seed corn, potatoes or cantaloupes
moved from Michigan, New York or Maine, into
Georgia or Florida and they will produce a better
crop of higher quality and ripen a week or two
weeks earlier than the same variety grown at
home. That week or two means all the difference
between profit and loss. Again, Western growers
have learned that grain, vine crops and potatoes
grown without irrigation make much better seed
than that grown under irrigation. The writer has
had some valuable experience along that line in
Idaho and Utah with potatoes and cantaloupes.

Deterioration Resulting from
Seed Grown Under Irrigation

If anyone doubts the value of dry land canta¬
loupe seed over irrigated seed, the experience of
the growers and dealers in the Imperial Valley of
California should satisfy them.

Starting as they did a few years ago, with a
cantaloupe of wonderful quality, immensely pro¬
ductive and entirely satisfactory to the consumer,
fresh from the hands of a skilled seed breeder,
it fell into commercial seed production under irri¬
gation, where immense crops can be cheaply grown
and its deterioration has been rapid. The product
o± the past few years has lost quality and every
consumer has noted the reduction in flavor and of
thickness of flesh. No more do we see the thick
luscious flesh of the original Imperial Valley canta¬
loupe.

Climate and Growing Conditions
a Great Factor

Seed breeding has taught us many lessons valu¬
able to the farmer when once understood. For
instance, the northern limit of successful produc¬
tion of any vegetable, grain, fruit or animal will
produce the highest type and quality. Seeds or
plants for best results should always move from
the North to the South.

For These Reasons We Warn
Against Cheap Seed

“Pink Meat” type of cantaloupe has completely
captured the best trade with the Hearts of Gold
far in the lead where introduced. Already we hear
with regret of plans to cheapen it by methods
known to seedsmen but we shall continue to im¬
prove the variety by selection of perfect specimens
from perfect vines.

Spraying Melon Field.

We Spare No Expense to Keep Our Vines Free From Disease.

5

The Birth and Growth of An Idea

Now An
Accepted Fact

The past few years have
certainly been eye-openers
to every progressive farm¬
er or gardener in the mat¬

ter of seed breeding, and the comparative value
of certain strains of grain, fruit and vegetables
has been demonstrated in so many instances
and in such an illuminating manner that shrewd
growers are now giving most careful attention
to the origin and history of the trees or seeds
they plant. It has become the rule among good
farmers to search for the best strain of seed
instead of the old plan of looking around for

the cheapest seed.

A New Application
of an Old Practice the value of cor¬
rect animal breed¬
ing, but have been very slow in applying the
same sensible rule to their seed grain or vege¬
tables. That time has passed, and now when
a man plans to devote a certain number of acres
to any crop, he gives careful attention to the
variety and quality of seed to be planted, know¬
ing full well that the difference in cost between
the best seed obtainable and the cheaper grades
is infinitesimal as compared with the net results
to be returned in a few weeks or months.

improvement in the Elberta peach from second
generation of bud selection. Previous to that
time I had demonstrated the value of the theory
on -otatoes and strawberries and had made a
fine start on the improvement in cantaloupes.

r> „ , . 7 e .1 Since that time I have

Rewards of the devoted my time to the

Efforts of Years improvement of the
cantaloupe with emi¬
nent success, until finally Nature gave me a
reward in an accidental cross between two of
my productions in my own field of a variety
so superior in every way that I have spent
twenty-eight years on it with no expectation
of ever seeing anything better. For manv years
I grew a large acreage of the other lead'no-
market varieties alongside my favorite, which
I had named “Hearts of Gold,” but mv sales
book invariably showed that the Hearts of Gold
were returning me from $100 to $250 more per
acre than the other varieties and my plantings
ran from 125 acres up to 500 acres annually
A few years ago I dropped all other varieties
and settled on an acreage of about 160 acres
annually, with a portion devoted to commer¬
cial seed. The obiect of this pamphlet is ter
introduce to you this remarkable variety in its
rurity.

The Fight for Recognition
of the Truth

The writer knows that he was the first man
to introduce the subject of bud variation in
fruits and seed variation in plants in a public
way. It was at a meeting of the American
Pomological Society in Grand Rapids, Mich.,
in 1884, and the suggestion was suppressed in
ridicule by some of the greatest horticultural
experts of that time. But 16 years later the
writer had the pleasure of securing the Wilder
Gold Medal from the same society for the
“Most Meritorious Horticultural Achievement”
of the period, and this was captured with an
exhibit and practical demonstration of varietal

Know the Source

of Your Seeds of Gold on the market
has led to a great deal
of misbranding by ignorant or dishonest grow¬
ers. One can find all the so-called pink meat
varieties with the brand “Hearts of Gold” on
them, and the unsuspecting buyer frequently
gets stung buying them. When seed is saved
by hotels and restaurants from all their pur¬
chases and planted by somebody, then the
grower gets stung and the variety loses its
reputation. We hope to correct this condition
by providing a source of supply of pure, re¬
liable seed of Hearts of Go*ld.

R. MORRILL, Originator.

Don’t Let a Nickel Obscure the View of a
Dollar at Crop Time

Of course our prices for seed are higher than
other varieties because our cantaloupes sell for
about double the price of any other variety and
when we cannot get as much for seed as we
can get for the fruit we will sell the fruit and
forget the seed. When you know that the cost
of Hearts of Gold seed is only 1/15 to 1/25 of

the expense of producing and marketing a crop
and the character of your seed determines ab¬
solutely whether you shall succeed or fail with
the crop, no further argument should be needed.
There are still plenty of men who hold a nickel
so close to their eye that it obscures the view
of the big round dollar within easy reach.

6

Why Farming Does Not Pay — and
How It Can be Made to Pay

The Tribune
is Right

The Chicago Tribune editorially
says, “There seems to be something
wrong with the farmer himself.”
The Tribune is right- — would you
rather produce 500 bushels of wheat
with a profit of 25c per bushel than 1,000 bushels with a
loss of 25c per bushel ? In this question lies all that is
wrong with the farmer today and if 5 to 6 million of
him would accept the remedy, in a few years he could
wear a few diamonds, drive a sedan and enjoy an occa¬
sional holiday, restore the depleted fertility of his farm,
cease to be a soil robber and become a highly respected
citizen.

This is Plain
Common Sense

If farmers would reduce
their present acreage of sta¬
ple crops, seed down one-half
their tillage land with clover,
sweet clover, vetch or other
legume, let it fall back on the land and re-seed itself
until wanted again, and produce a short crop of high
quality they would soon see what happens. A shortage
of 25% in a food crop always puts the crops on a paying
basis while a 25% surplus spells loss and disaster to the
farmer. That is the truth. Now what is the answer?
The answer is that 6,000,000 farmers in these United
States are straining every nerve to grow more food than
they can sell and blaming everybody but themselves for
their hardship.

Of course the transportation companies want large crops
as they get theirs as it rolls along; the manufacturer
wants large crops cheap for his purposes ; organized labor

wants large crops so they can get cheap food, numerous
holidays. The newspapers fall in line of course because
more than 100,000,000 people profit on the losses of
6,000,000 farmers.

We sincerely believe the farmer or
fruit grower will derive a better profit
from growing Hearts of Gold canta¬
loupes than from any other crop. Thou¬
sands of our friends and customers have
made splendid profits by following the simple growing
instructions as outlined in the booklet we send you with
an order for seed.

Farming
For Profit

If you have some suitable land and are within reason¬
able distance of a moderate sized town your success is
assured.

We furnish you enough seed for $4.00 to plant an acre.
The cost of growing an acre in open field culture allowing
yourself full wages should not exceed $25.00 up to picking
time. Under the glass and transplanting method they
might cost $75.00 per acre in labor and material. Planted
4x6 feet gives 1750 hills per acre. Damage by bugs, cut¬
worms, etc., should not reduce final crop below 1500 hills
per acre, and it is a poor hill that does not yield four
fine melons. Many will mature 10 to 15 melons on good
land and 10 to 20c each is a fair price for Hearts of Gold.
They find ready sale anywhere as soon as sampled and
their wonderful flavor discovered at from $1.50 to $2.00
per dozen. Do not think because common varieties will
not always sell that the same is true of the Hearts of
Gold as there is no fruit grown that has such a demand
as Hearts of Gold where once introduced.

You Should Plant Hearts of Gold for a Real Profit Crop

PLANT whatever size plot you can manage, keep every cent from sales in a fund until sold out and you will get an agreeable surprise. Many
of our customers report from $300.00 to even $1,000.00 per acre depending on location, soil and skill. Wheat, corn, potatoes and several
other crops are not returning cost of production. Starting in April or May you can have a nice bundle of ready money by September from
planting of Hearts of Gold and no other crop can possibly make such returns in 70 to 120 days.

These illustrations are intended to fix facts in your mind. Each one is from a photograph on our farm or in our own business. We are
trying to do you a real service by interesting you in
the Hearts of Gold and to bring to you forcibly that
it is a wonderful production. It has received more
enthusiastic praise and endorsement than any other
fruit since the introduction of the Elberta peach.

We want to sell you some Hearts of Gold seed for home or commercial use. We want you
to succeed with them and will furnish you complete cultural instructions and help you in any way
we can. We want you to return to us for your seed each year as we are constantly improving the
variety and protecting it from mixture and are extremely anxious that it shall not run out or de¬
teriorate and lose its good reputation.

Please note the illustrations carefully. Please note
particularly the actual size photograph of the half
melon on the cover, also the thickness and color of the
flesh. Its diameter is 5*4 inches and the seed cavity
is I A inches diameter. The thick flesh is dense but
tender when ripe, the rind is about the thickness of an
orange peel and about as tough. The one thing which
we cannot illustrate or describe is the flavor and that
e-fourth acre in August,' js/i, and ihe 'soth is what puts Hearts of Gold in a class by itselLand

Th"h7)LZ7cfrZ"wereSpli-, nJp°aTy Helrtl Sf'clid"'*' brings every customer back for more. The photo from

which this engraving was made was taken on four
melon farms, near Benton Harbor, in August, 1022,
by Mr. A. B. Morse of the A. B. Morse Co. of St. Joseph, Michigan, printers of this catalog. ’We
have spent 28 years fixing it so that today Hearts of Gold is the only cantaloupe that can be safely
marketed under our open guarantee which is “100% good or money back.” We cut hundreds like
it and even better for seed and improve them every year.

We of course cannot guarantee your crop as poor results might come from adverse conditions
over which we have no control.

8

9

Kind Words from Our Customers

We are pleased to publish a few letters on the following pages from customers to
whom we have sold Hearts of Gold Melon Seed. These letters all come to us abso¬
lutely unsolicited and believe you will be interested in reading them. We hope to
have your order for some seed this season and are sure you will be greatly pleased
with the melons. Please note the Hearts of Gold are grown in all parts of the United
States.

Alabama. Have bought Hearts of Gold seed
from you several times. Have also bought seed
several times from different seed houses but I
have never been able to get as good cantaloupes
anywhere else as I have from your seed.

Missouri. Your seed certainly produced won¬
derful melons. They created quite a sensation
here.

New Jersey. Kindly send two pounds Hearts
of Gold seed for they are best cantaloupes
raised in Jersey.

Ohio. Would like more of your Hearts of
Gold seed as I think these melons are the best
I have ever raised.

Washington. Hearts of Gold cantaloupes are
sure the best that I ever tasted. Nothing like
them.

Oregon. Please send seed for eight acres of
Hearts of Gold cantaloupes. I introduced them
here several years ago and have grown them
ever since with marked success. I can get cheap
seed here but I want the best seed obtainable.

Kentucky. Have been ordering your Hearts
of Gold cantaloupe seed from you for 4 or 5
years and think they are fine seed. Have never
eaten as delicious cantaloupes as Hearts of
Gold.

Michigan. Have grown your Hearts of Gold
for five years and have found them to be the
best paying melons I can find.

Iowa. Have raised your Hearts of Gold can¬
taloupes for many years and am well pleased
with them and want more seed.

Michigan. Have had very good success with
your Hearts of Gold melons for past four years.

Michigan. Had very good success with your
Hearts of Gold seed and no doubt will be able
to use considerable more seed this coming sea¬
son. Stand of melons was very fine and quality
excellent.

Maryland. We are “hands up” for your
Hearts of Gold melons. Have raised them six
years now.

Missouri. Raised large crop and found them
to be excellent.

Canada. Flavor of your Hearts of Gold mel¬
ons wras extra good. Everyone who got any
came back for more. They certainly cannot be
beaten.

Alabama. Well pleased with your Hearts of
Gold seed. Got a premium all through the
season.

Indiana. The melons I grew from your
Hearts of Gold seed certainly were fine.

Illinois. Your Hearts of Gold melons are
absolutely the best on earth and your seed is
first class. I had two acres this year and a
wonderful crop. They averaged about twelve
good melons to the hill. I made $660.00. Could
have made more but a storm took last of crop.

To get best results, be sure to plant the genuine Hearts of Gold seed from the originators.
See price list on page 15.

10

This engraving was made from a photo of one vine of Hearts of Gold Melons. There were is marketable
Melons on the vine when the photo teas taken.

Michigan. Your strain of Hearts of Gold
cantaloupes are the finest we have ever grown.

North Carolina. We like your Hearts of
Gold cantaloupes very much. We do market
gardening and find them ready sale for our
customers think them excellent.

Indiana. Had three acres of your Hearts of
Gold last year which proved very wonderful
and successful.

Illinois. Please send 5 lbs. of your Hearts
of Gold cantaloupe seed. Was well pleased
with melons from your seed last 3rear as they
cut just like your catalog picture.

New Jersey. As one of your old customers
for Hearts of Gold cantaloupe seed would like
to say that I think your Hearts of Gold are
the best I ever had. I would not plant any
other but Hearts of Gold.

Oklahoma. Had good success with my Hearts
of Gold cantaloupes. Melons were plentiful
here yet I could easily sell mine where others
failed.

West Virginia. Have planted cantaloupe seed
for years in mjr garden but never raised any
till I bought my Hearts of Gold seed from you.
T only bought SI. 00 worth but most any one
hill would have sold for more than the $1.00.

Virginia. Planted }'Our Hearts of Gold seed
last 3rear and I grew them good enough for the

queen.

Iowa. Have been planting Hearts of Gold
seed for eight years and I alwa3rs sell all, never
having enough for the demand.

Pennsylvania. Your Hearts of Gold melons
are delicious and generally desirable.

Wisconsin. Have raised Hearts of Gold mel¬
ons from 3^our seed for the past ten years and
have found them good sellers.

Utah. Have grown and marketed your
Hearts of Gold cantaloupes for eight or ten
years. I think them a wonderful cantaloupe
and have always had good success putting them
on the market.

Delaware. Had plenty of ’loupes and good
ones from 3*our Hearts of Gold seed and am
again wanting more seed.

Rhode Island. Had wonderful crop melons,
both quantity and quality.

11

Looking East in one of oar Helds. Packing houses in the distance.

Kentucky. Have been purchasing Hearts of
Gold seed from you for the past ten years and
have found them very satisfactory.

Maryland. Your Hearts of Gold melon seed
produced fine melons and we did not sell a one
that was not good.

Virginia. I think that cantaloupes grown
from your Hearts of Gold seed are the best I
ever grew. Think there are two things that
one cannot get too many of and that is friends
and Hearts of Gold cantaloupes.

Ohio. We have raised Hearts of Gold from
your seed for the past four years and are well
pleased with the seed. The fruit is delicious
and yield very good.

Washington. Please send two pounds of your
fine Hearts of Gold cantaloupe seed. Am sin¬
cerely a 100% fan for Hearts of Gold.

Ohio. Have grown your Hearts of Gold
cantaloupes for two years and am much pleased
with them.

X J 1 1 1 TX T 1 J r* V With each sale of

Valuable Booklet Jr reel r«d amounting

we will furnish a valuable new pamphlet containing new information on care
of plants and prevention of new vine troubles prevalent in recent years, com¬
plete and up-to-date instructions on the methods for the propagation of Canta¬
loupes under glass for transplanting; also for open field culture. This pamphlet
also contains complete information regarding diseases and insects injurious
to this plant, with best means of control. Also some marketing information
and hints valuable to the commercial grower or private gardener.

12

Nevada. Hearts of Gold melons from your
seed were sure a grand success.

Minnesota. Have raised your Hearts of Gold
for several years and have had wonderful suc¬
cess. Nothing so fine as these.

Delaware. Had very good crop of canta¬
loupes from your Hearts of Gold seed. Quality
was fine and prices the best that we ever got
for them. Cleared $650.00 from two acres.

Colorado. I put the Hearts of Gold ahead
of any cantaloupes that I have had experience
with. My Hearts of Gold tested 18%, well
above other leading varieties in this valley.

Michigan. Your Hearts of Gold seed germi¬
nated 96% according to counts made in field.
I live on the outskirts of Detroit and your
Hearts of Gold fits my market like a glove.

Arkansas. Have always made good money
on your Hearts o-f Gold, selling as high as $2.50
per dozen and seldom less than $1.50.

Hearts of Gold Melons are positively the best and most rapid selling market variety.

13

This engraving was made from photo taken on our farms last Summer, showing the Hearts of Gold

type of seed stock.

Maryland, The Hearts of Gold melons
shipped on our order were very delicious and
I hope an f‘ad” for us both. I intend to plant
only Hearts of Gold and from seed purchased
from your house. My loss this year by fake
Hearts of Gold seed from common seed store
runs into several hundred dollars. I am just
as proud of your extraordinary business service
and accommodations as I am of your Special
True to Name seed. I thank you kindly.

Maryland. Had a good crop of Hearts of
Gold cantaloupes this season. Have been buy¬
ing my seed from you for eight years. They
have always been good and straight. It pays
to plant good seed.

Pennsylvania. My crop of Hearts of Gold
was of excellent flavor. Have never had any
variety that was of as good a quality as your
Hearts of Gold.

New Crop of ORIGINATOR’S STRAIN
Hearts of Gold Cantaloupe Seed Now Ready

Quality is exceptionally fine.

Acreage isolated from all other varieties.

We grow no other varieties of cantaloupe.

All growing and harvesting operations are
under our direction and control.

Seeding equipment is used for Hearts of Gold
only.

Our fields are healthy and vigorous, plants
having constantly been sprayed during growing
season and no expense having been spared to
keep this crop in a high state of production.

As the originators of this wonderful canta¬
loupe, Morrill’s Famous Hearts of Gold, we
have taken great pains to make seed selections
of high quality and if possible improve our

original strain.

Play safe bv purchasing hand-cut Hearts of
Gold seed from Michigan’s largest cantaloupe
growers for fifty years and the originators of
the Hearts of Gold.

Order early.

14

Price of HEARTS OF GOLD Seed

The price on Hearts of Gold seed can never be as cheap as other varieties,
as it is a very light seeder, and sells so readily that nobody can afford to
cut the melons for seed purposes at prices obtained for seed of other varieties.
Amount of seed required if grown under glass; ] lb. per acre; if field planted,
2 lbs. per acre.

1 lb. Seed . - . $3-75

>2 lb. Seed . - . 2.25

;4 lb. Seed . . -. . - . 1.50

2 ozs. Seed . . . . . . . 1.00

5 lbs. or more, per lb . . . . . . . •. . 3.50

Please send P. O. money orders for the small amounts.

We of course cannot guarantee your crop as poor results might come from
adverse conditions over which we have no control.

Benton Harbor State Bank

Benton Harbor, Mich*

Jan. 16, 1929.

To Whom It May Concern:

This is to certify that we have known R. Mor¬
rill & Co. for about twenty years and have han¬
dled their banking business. From personal
acquaintance with them we deem them of good
business intregrity, honest, and we can assure
you that any dealings you may have with them,
whether large or small, will have their prompt
and careful attention.

Yours very truly,

M. P. RESCH,

Cashier.

The Roadside Market Has
Proved to be a Great Success

If you are located on a main highway or can
get a location on one, you can no doubt do as
well as our friends from Indiana who wrote us
the letter below. You will find that a surprising-
amount of all sorts of farm products can be
sold at full retail prices.

jT

Indiana. Had wonderful success with V
our 15 acres of your Hearts of Gold
cantaloupes. We sold them all right
here at our place, selling as high as
$700.00 in a single day. There was not
a blighted vine in the field and vines
were green as midseason when frost
came. We are planning on forty acres
next season and can sell every melon. Jr

A Lucrative and Independent Business.

15

Morrill’s

Improved
Yellow

Dent

Corn

An extra heavy yielder in
an early variety. It ears un¬
usually well so that the yield
is more than you really ex¬
pect. We consider this the
heaviest yielder you can grow
and still maintain the earliness so much needed so that the corn will fully mature. Plant this variety
if you wish to avoid soft corn as it will do well throughout the corn belt and prove to you that it is
the variety you should have grown for these many years.

Its earliness recommends it in preference to Reid’s Dent and other large later varieties. We have
a splendid supply of seed of this variety and can assure you that you will not be disappointed.

It is a beautiful Golden Yellow Dent variety, well adapted on account of its earliness to the North¬
ern Corn Belt section. It was bred up under our supervision and perfected so that we are safe in say¬
ing that we have one of the earliest heavy yielding varieties that can be grown in the section mentioned.

The ears have well filled tips, sixteen to twenty rows and are very large for an early variety. Kernels
very compact on the cob, something like Reid’s Dent, fairly smooth on the outer edge and uniformly
a nice yellow color. It is a 100 day variety, nearly as early as the Pride of the North, larger
ears and as a cropper, will yield nearly double. In the year of its introduction, on a tested field it
yielded approximately 75 to 80 bushels per acre. The stalks are medium in height, stout and stocky,
with the ears borne at a uniform distance from the ground. The earliness, size of ear, nice yellow
color and yield, combined, places it easily in front of all other varieties as the very best corn for the
Northern section. Per bu., $4.00; *4 bu., $2.25, f. o. b. Benton Harbor.

R. MORRILL & CO.

BENTON HARBOR
MICHIQAN

A. B. MORSE COMPANY, HORTICULTURAL PRINTERS. ST. JOSEPH, MICH.