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THE MAHAN
Justly Called
THE MIRACLE
BECEI \
Excells Ik * JAN 2 4 1933 >
U. 8. Department of Agricnltnre.
EARLY PRODUOTON -
BEAUTY, VIGOR
and
QUALITY OF PRODUCT
Won First Prize for Quality Cluster of Six from a Two-
in World-Wide Contest Year Old Tree
Two-Year-Old Mahan Bearing 50
Big Paper
Shell Maha ns
When loaded with its huge green,
banana-like clusters of nuts, it startles
and thrills.
Propagated and Offered Exclusively by
MAHAN PECANS (Actual Size)
MONTICELLO NURSERY COMPANY
Monticello, Florida
THE MAHAN TREE A THING of BEAUTY
Just as the Mahan outstrips other varieties in the size, quality,
abundance and early production of nuts, likewise does it surpass
them in its wondrous vigor of growth and beauty of foliage.
Equipped with superb lungs (its leaves) for the task of perfect¬
ing its super fine nuts, it quickly becomes an ornament to landscape
and lawn, second to no tree in the South.
The Mahan is just as lavish in creating shade, beauty and charm
as in the production of the richest of all foods — pecan meat.
Honorable John Garner9 s
Mahans Like Bananas
Gentlemen:
Hondo, Texas, Nov. 24, 1932.
I had the pleasure of visiting the Honorable John Garner’s
home at Uvalde, Texas, when the noted Will Rogers was there.
While there I had the pleasure of seeing your wonderful Mahan
pecans growing on the trees. They reminded me of bunches of
bananas instead of pecans. They are, indeed, all I have heard
advertised over the Radio.
Very truly yours,
THEO. R. CAMERON.
Fred M. Gates, Wichita Falls, Texas, 4-year-old
tree Sept. 13, 1932. "There is also enclosed a view
of Mahan tree in my own yard, about 4 years old,
which is a wonderful specimen heavily loaded
now.”
Wonder of the Town
Piedmont, Ala., Oct. 30, 1931.
Dear Sirs:
I am very proud of my Mahan tree, and it is the
wonder and talk of the town. I have it in a con¬
spicuous place in my front yard here, and people
frequently stop and look at the tree, and often they
say: "The nuts are so large and thick in the clusters
they look like bananas.” I have picked off a few of
the nuts, for the hulls are just beginning to crack.
I find the nuts filled out full to the very end, with
no pith, and filled with a "goody” that is equal to
the Schley pecan in flavor. My only regret is that
I did not learn of the famous Mahan pecan long be¬
fore I did, and instead of having a lot of inferior
trees that will only bear runty nuts in spite of all the
fertilizer, I would have had an orchard of Mahans.
The breed and class of the Mahan pecan reminds
me of the selective breed of a famous Kentucky thor¬
oughbred horse.
If I had any more room I certainly would buy
more of the trees from you. You sell them too cheap,
for a Mahan tree is worth #25.00 in the nursery.
Yours truly,
T. BEN KERR.
50 Years ..50 Varieties . . Mahan’s Best
Bend, Texas, Aug. 17, 1932.
Dear Sir:
The trees I bought from you, 6 in all, are doing
well, and bearing good for trees their age.
I have changed my mind so much about a good
pecan that I have been slow to recommend the Ma¬
han. All the fault I find is that its a little freakish
like a long water mellon, and some a little crooked,
but it grows well, bears well, eats well, and sells well.
In fact, I think more of it than any variety on my
place and I have 50 of the best varieties that I could
find in a search of almost half a century.
I want several royalty rights for topworking some
of my large native trees, and want to do this work
early next spring.
With kind regards to you, I am
Yours truly,
D. F. MOORE.
ORIGINALS OF THESE LETTERS ON FILE IN OUR OFFICE
A REMARKABLE EXAMPLE
This tree produced 30 pounds,
Fall 1931, 4 years from time it was
budded.
In order to get a comparison between the Mahan and other varieties, we con¬
verted a 2-year-old Stuart tree (considered a good variety and widely planted)
into a Mahan by budding it with Mahan buds and removing the Stuart top. The
fourth year after doing this, which was 1931, we gathered 30 POUNDS OF MA¬
HAN NUTS from this ONE tree, while FOUR Stuart trees in the same row, pro¬
duced TWO POUNDS of nuts on all four trees.
These trees were all about the same size when we budded the one, or approxi¬
mately 2j/2 inches in diameter. The top of the Mahan is now 50% larger than
that of the other trees.
Other trees cheaper than the MAFIAN? Not if you have to buy twice as
many and use twice as much land on which to plant them, and then wait several
years longer to get the same returns.
The evidence seems to prove very clearly, that 10 acres of Mahan Pecans will
yield as many dollars as 20 to 40 acres of other varieties, and get about it several
years sooner. Consider the additional cost of land and care of two to four times
as many trees, and the suspense of waiting three or four years longer for the har¬
vest of smaller nuts that command only one-half the price of Mahans, and THEN
decide which is the cheaper tree to plant.
Prompt Producers
In a GROVE OF MAHANS which we planted, more than 60 % of the trees
bore some nuts the first year after planting.
Concord Nurseries of Concord, Georgia, report a yield of 5^2 pounds of nuts
from one Mahan tree planted TWO years previously.
The First MAHAN TREES Were Sold in the Winter of 1927-28.
They are now bearing in every Southern State.
A Successful Grower Reports
* * * My Mahans have a wonderful crop
set, as high as eight nuts to a cluster and are
outgrowing any other variety that I have, and
I have twenty different kinds.
The nuts I grew last year are larger than
you advertise over KWKH.
Considering the size and age of the trees,
the Mahan has double the amount of nuts set
to any other variety.
Yours very truly,
J. A. NOVOSAD,
Fayetteville, Texas.
Lake Waccamaw, N. C., July 5, 1931.
I lost one of my trees and six of them have
nuts this year, ONE of which must have a
THOUSAND NUTS. I noticed one cluster of
nine; I never saw more than seven in a cluster
until this year. I counted the nuts on one limb
hardly an inch in diameter that had 89 nuts.
G. T. SUTTON.
Orangeburg, S. C., June 25, 1931.
My Mahan trees, three of them at least, are
exceptionaly fine. This is the start of the 4th
year we have had them, and they have been
transplanted once. Some of the Mahans have
7 to 10 nuts to the bunch. One tree has ap¬
proximately 100 nuts.
W. W. WATSON.
(
EVERY MAHAN BRANCH DOES ITS DUTY
At the left, a branch of a three-year-old Mahan tree — five
terminals, every one with a cluster of giant pecans — a total of 20
nuts on one small limb. If you want quick and large returns plant
Mahan trees.
AVOID FUTURE REGRET AND
HEAVY LOSSES
Plant the Best
In planting your pecan grove, build a mansion, not a shanty.
Many pecan trees are worth $1,000 each; many others, of same
age, only $100 each — all because of difference in variety. Which
kind will YOU plant?
One acre (12 four-year-old Mahan trees) produced as
follows in our orchard:
(Accurate weights as made by the Florida Experiment Station)
Tree No.
1
10*4 pounds
Tree No.
2 _
- 10*/4
ft
Tree No.
3
_ 7Va
ft
Tree No.
4 _
7V4
ft
Tree No.
5
- - - —
_ 5*/2
ft
Tree No.
6
51/2
ft
Tree No.
6
8V4
ft
Tree No.
7 _
----- 7*/4
Tree No.
8
----- ny4
ft
Tree No.
9
_ 7*/4
ft
Tree No.
10
9*/2
ft
Tree No.
11
6
ft
Tree No.
12 _
- io*/2
ft
The total crop on this acre of 4-year-old trees was 101 *4
pounds, and was sold at retail at $1.50 per pound, making
the income a little over $150.00.
What you can expect from a Mahan orchard of 10 acres
or 120 trees, properly cared for:
Year
2nd
3rd
4th
5th
10th
15 th
20th
Pounds
Few
360
720
1000
4000
7000
9600
This is a conservative estimate of what a Mahan Orchard
will produce for you, and considerably under what they have
done in our orchards.
A 10 Acre Mahan Orchard Will Soon Make
You an Independent Living . . . Think It Over.
Average Four-Year-Old Mahan with Leaves Partly
Removed to Show Nuts .
ORDER BLANK
Romantic Birth and History of the
Parent Mahan Tree
<2^0
Twenty years ago, J. M. Chestnutt of Kosciusko, Mississippi,
while attending the State Fair at Jackson, was attracted by a
small number of fine pecans in possession of a stranger and
persuaded the owner to sell five of them for $1.00. Upon re¬
turning home, Mr. Chestnutt planted the five pecans, and one
of the young trees which sprang from the planting showed ex¬
ceptional vigor, outstripping all of the others in growth.
When this young tree began producing nuts, they were much
larger, and of finer quality than the original nut planted. Their
size and quality attracted the attention of Mr. Henry B. Chase,
of Chase, Alabama, an authority on pecan culture and one of
the leading nurserymen of the United States. Knowing that
we were specialists of long experience and recognized success in
pecan propagation, Mr. Chase suggested that we purchase the
tree, which we did.
This is the story of the origin of the most remarkable pecan
known. This tree, procured by us from Mr. Chestnutt at a cost
of $5,000, and named after the president and founder of the
Monticello Nursery Company, is the parent of all Mahan trees.
VERY IMPORTANT!
The Mahan Bears Every Year
Since it first produced nuts, the Parent Mahan tree
has never missed a single crop during the 12 years of its
bearing life; never received any special attention, never
was sprayed or fertilized.
We have taken every precaution to have the Mahan pecan
tree reach you true to name. Every genuine Mahan tree has a
copyrighted aluminum label attached to it, the size and shape
of the Mahan nut. The label bears our copyright and the name
"Mahan pecan” on it. Every tree sent out by us bears this
label. If anyone sells you a "Mahan” tree without the label,
refuse the tree, as it is not a Mahan. The Monticello Nursery
Co. is the only concern authorized to propagate this wonderful
tree, and every nurseryman or salesman who solicits your order
is provided with a card from our office, bearing the Monticello
Nursery Co.’s corporate seal together with a picture of the nut
and Mr. Mahan’s signature.
PURCHASING RESTRICTIONS
this day bought and ordered from
MONTICELLO NURSERY COMPANY
Monticello, Florida,
the following bill of trees upon the following conditions, and
tor the purpose of improving my homestead, and it is expressly
stipulated, covenanted and agreed on the part of the pur¬
chaser, and as an express condition of the above sale of said
trees, that the said purchaser will not himself, nor permit any
other person or persons, .either directly or indirectly, before
*937, to cut, take or propagate from any of said trees any of
the wood, branches, or cuttings, in order that same may be
grafted, budded or propagated onto other pecan trees or stock.
The seller hereof, its successors or assigns, shall be entitled in
the event of violation or breach of this covenant, to apply to
and obtain injunction or other legal remedy from court of
competent jurisdiction. And it is expressly stipulated and
agreed that acceptance of this obligation forms a material
basis for this sale.
NO CONDITIONAL ORDERS TAKEN
NO COUNTERMANDS ACCEPTED
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Pay only $1.00 down per tree — trees will be shipped balance
collect. Prices F. O. B. Monticello, Fla.
- Mahan Pecan Trees . . . . $ . . .
Amount Paid . $
Balance Due . $
Size _ _ _ _
Shipping Instructions:
Signed by.. . . . . . . . . . .
This _ _ day of _ _ _ _ _ , 19
Address: - . . . . . . . . .
R. F. D. . ... Post Office _ _ _ r _
County . . . . . . State -
Salesman - - - - - - - - _ - -
When this contract is received, this order for MAHAN
TREES will be acknowledged from the Monticello Nursery
Company’s office. Otherwise it is NOT GENUINE.
All purchasers of Mahan trees are required to sign a con¬
tract agreeing not to propagate, or allow others to propagate,
with buds from these trees previous to 1937. Since no one has
the right to furnish Mahan buds or trees except the Monticello
Nursery Company, they can be obtained from no other source,
and consequently are positively true and genuine.
PRICES AND TERMS
Contract No . . .
GUARANTEE
Any of the above trees dying before September 1st, after
planting, will be replaced free (F. O. B. Monticello, Florida)
provided this Company receives written notice of the fact by
September 1st. Any tree reported after that date will be re¬
placed for $1.50.
Tear Along This Line
No. of Mahan Trees Price per Tree
1 to 23, inclusive . . . . $5.00
24 to 119, inclusive _ _ 4.50
120 or more _ _ _ _ 4.00
All prices are F. O. B. Monticello, Florida. All sizes of
trees same price, but early orders, upon which a deposit has
been made, get preference for larger trees. Upon payment of
deposit (balance C. O. D.), the buyer can state month ship¬
ment is to be made.
YOUR PROTECTION
Every Genuine Mahan Tree Has This Label Attached
MAHAN
PECAN TREE
COPYRIGHT APPLIED FOR
MONTICELLO NURSERY 00.
EXCLUSIVE PROPAGATORS
MONTICELLO, FLA.
* r
THE MAHAN A GRAND SUCCESS . . .
TRIED . . . TESTED . . . PROVEN
After four years of planting throughout the pecan belt, the en¬
thusiasm over the Mahan Pecan continues to grow by leaps and
bounds. It is now recognized by thousands as the King of all Pecans
and the greatest horticultual blessing the south has ever known.
Mahan tree in orchard of Texas A. 8C M.
College, budded April, 1928, now (1932) bear¬
ing its fourth crop, estimated at 15 pounds.
This tree has produced better crops than any
other variety there, age considered.
PLANT MAHANS FOR GREATEST
PROFIT
QUICK RESULTS
The trees, almost invariably, produce nuts at TWO YEARS
of age and frequently 10 pounds, or more, per tree, by the
FOURTH year.
SUPERB QUALITY
INSIDE OF A MAHAN PECAN
(Actual Size)
33 Nuts Weigh a Pound
Amazing in size, thinness of shell, plumpness and richness
of meat, 2f4 inches long and 3 inches in circumference — 61 to
65% meat, the Mahan Nut was proclaimed, by 'competent,
authority,
The World’s Best
In a world-wide contest: at College Station, Texas, in which
all were invited to compete, the experts rendered this verdict:
"The Mahan is the best pecan, judged from all standpoints,
that we hare any record of.”
Why l Am Planting Mahan Pecans
For thirty years I have been planting pecans, select¬
ing the so-called standards. I find the Mahan the
most vigorous grower, and the earliest and most pro¬
lific bearer in my grove.
Counting size, cracking quality, richness and per¬
centage of meat the Mahan has all competition pushed
off the board.
It costs no more to plant and cultivate Mahans
than any other sort, the only difference being in the
larger purchase price which is soon overcome by the
higher price the nuts bring.
I would rather plant Mahans at #5.00 per tree than
any other absolutely free.
W. W. HICKS,
Dadeville, Ala.
TRUE SAMPLES ACTUAL SIZE
°f
THE HUGE RICH MEATED
THIN SHELLED
DELICIOUS MAHAN PECANS
for which
AN OFFER OF 36 CENTS PER DOZEN
NUTS WAS MADE
FOR 100,000 POUNDS
Hens Have to Be Fed . . . Pecan Trees Feed Themselves
WORLD-WIDE MARKET ALREADY CREATED
Never before has a nation-wide and world-wide market for
any horticultural product been created in advance of produc¬
tion. Extensive radio advertising of the MAHAN tree has
brought a vast number of orders from all over the world for
Mahan Nuts. Remittances of $1.50 to $2.00 per pound were
enclosed with many of these orders. One concern offered $1.00
per pound for 100,000 pounds.
The grower of Mahan nuts can confidently expect 50%
to 300% more for them than for other varieties of paper shell
pecans. The Mahan pecan sells itself wherever seen.
*
THE ORIGINAL $5000 MAHAN PECAN TREE
(Photographed When 12 Years Old)
AT
KOSCIUSCO, MISSISSIPPI
ILLUSTRIOUS PARENT OF ALL GENUINE MAHAN TREES
Offered Exclusively By
MONTICELLO NURSERY COMPANY
Monticello, Florida