It pays to plant Sunshine Cotton : the variety for more profit / Sunshine Cottonseed Company.

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IT PAYS T.Q_ PLANT

The Variety for More

Sunshine Gottonseed Company

‘State Registered and Certified.

Cottonseed
Rowden Strain

McKinney, ‘Texas

SUNSHINE COTTONSEED COMPANY, INC.

STATE REGISTERED AND CERTIFIED SEED
ROWDEN STRAIN
MCKINNEY, TEXAS

COTTON: ... Cotton is an absolute necessity in the American way of life. It is
extremely important to the every day life of every one living in
the cotton belt. While it is most important that farmers do not
over-produce, it is also important that they produce at least as much
as the world can pay for.

COTTON: .. . Cotton directly supports more Texas citizens, normally, than do any
two or three other interests. It keeps, normally, hands and capital
and soil all at work.

COTTON:.. . Cotton production, to keep up with the trend of time must and is
undergoing a complete change and acreage is only one factor. The
weather, the boll weevil and other cotton pests, the use of fertilizer
as to quality and quantity, the selection of land for planting, the
diligence of the cultivator and the quality of the seed are just some
of the other factors entering into the equation. |

COTTON: ... Cotton producers must carefully weigh all this and realize there
must be an increase in “per acre production.”

COTTON: ... After all it is the field yield that counts and our New Improved
Sunshine Rowden Cotton is bred to meet the demand for a harder,
better spinning staple and high field yield, thereby giving you
better cotton and more cotton.

In asking you to plant New Improved Sunshine Rowden Cotton, we have your best
interests at heart, for we firmly believe that once you have tried it and compared
results—in dollars and cents you, like thousands of other farmers, will plant

nothing but NEW IMPROVED SUNSHINE ROWDEN COTTON.

G Jimely. Solution.

Cotton — one great source of FOOD, FEED AND FIBRE.
Cotton — one of the South’s greatest agricultural products —
the source of many marketable items necessary in the American
way of life.

Practical

Because by planting New Improved Sunshine Rowden Cotton
you are sure of getting good results — results that will mean
“more dollars per acre.”” A few dollars will start you growing a
better grade of cotton. By so doing you won’t be making a
gamble of money, time or land.

Economical

Because by planting New Improved Sunshine Rowden Cotton
— State Certified — germination assured, a limited amount will
plant your crop, while just “Cottonseed”” means that you are
running the risk of a poor stand, wasted time and effort. Know
what you are planting and insure your crop.

Prolific

Maximum effort in producing more per acre with less labor is
essential, SO, when you plant New Improved State Certified
Sunshine Cotton, which will assure you of high field yield, you
are making an important and profitable step.

EVERY BAG 1S CERTIFIED
BY THE
STATE OF TEXAS

A State Certification tag and a germi-
nation tag appears on every bag of
Sunshine Cottonseed, which assures
genuine, certified seed, direct from the
originator and breeders.

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Sunshine Cottonseed Company

_ State Registered and Certified

Cottonseed
Rowden Strain
McKinney, Texas

:

ROWDEN STRAIN

State Certified New Improved Sunshine Cottonseed is of Rowden strain,
improved by years of scientific breeding. Our breeder has had years of
experience in this line of work.

The fields of New Improved Sunshine Cotton are carefully rogued at
growing time, all cotton is ginned on an exclusive gin. Our fields have
been inspected and have met with the requirements of the State Depart-

ment of Agriculture. Also, our ginning and warehouse facilities are
approved and we leave nothing undone to safeguard the purity of
our seed.

All seed shipped are cleaned and culled on a new type cleaner culler.
Seed are treated to kill seed-borne diseases with Ceresan M according
to the manufacturer’s recommendations. Seed are sacked in branded
bags, three-bushel bags, actual weight. Each bag is sealed with the seal
approved by the State Department of Agriculture, with the State Certi-
fied Blue Tag and a germination tag attached.

We can supply you both natural or fuzzy seed and delinted seed.

Supply yourself with enough State Certified New Improved Sunshine
Cottonseed to plant 12 to 15 percent of your acreage.

WHEN YOU PLANT COTTON
KNOW THE QUALITY OF THE SEED YOU

ARE GETTING

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Look for the official Blue Tag — this tag appears on every bag
of New Improved Sunshine Cottonseed. This seal assure you sack
non-tampering until opened.

NEW IMPROVED SUNSHINE COTTON

New Improved Sunshine Cotton, Rowden strain, is a well-balanced, high yielding
cotton, with unusual drouth resisting quality — producing uniformly good results
year after year.

Three tests made of cotton are — in the field yield — at the gin in turnout — and on
the market and New Improved Sunshine Cotton has been bred to meet these tests.

One of the outstanding results of the last few years of careful breeding work is the
fact that New Improved Sunshine Cotton is semi-storm proof, yet it is an easily picked
cotton. Stalks of uniform height have 8 to 10 fruiting branches, big thin-rind, five
lock bolls, averaging 60 to 76 bolls to the pound of seed cotton.

Sparse foliage, yes, but enough to. assure protection from the sun during hot dry
summers, but not interfering with early maturity. Sparse foliage is an advantage
with cotton pests, because if you poison or dust, and you make money if you do, the
sparse foliage allows the ingredient you put in your duster to get to the source of
trouble with little or no interference.

New Improved Sunshine Cotton is a cotton that has been tested and proven, a cotton
running even in staple length, averaging 31/34 with a lint turnout average of 35%
to 40%. |

We stress the point that New Improved Sunshine Cotton is noted for its HEAVY
FIELD YIELD. While climatic conditions and type of soils have a great deal to do
with the average field production, given a chance over a period of a year, New
Improved Sunshine Cotton will make the farmer “MORE DOLLARS PER ACRE.”

SUNSH COTTONSEED

SatAs iy E Reet | Se Te. Ee RES D C T TIOYN SE ED BREEDER S

McKINNEY, TEXAS -o >

We believe the enclosed will be very interesting and we ask
that you give it your careful attention.

State Certified New Improved Sunshine Cotton is rapidly
becoming one of the most popular varieties grown over the
cotton belt, because the farmers have found that this Rowden
strain of cotton has many desirable qualities of practical
value to the grower.

Cotton yields are strongly influenced by difference in the
soil fertility, moisture conditions, cultivation practices
or methods, and insect infestations. With these many factors
to combat no single variety of cotton can be. expected to
produce the highest yields under all conditions. Experience
is the best teacher and the cotton producer has learned that
cotton must make in the field if the producer is to make
money on his crop.

You owe it to yourself and to your community to investigate
the New Improved Sunshine Cotton. This Rowden, strain of
cotton is known for its heavy field yield, which means
"more dollars per acre" to the producer.

We have an authorized agent in your community, or a Gin
Company handling our State Certified New Improved Sunshine
Cottonseed. Now is the time to think about ordering plant-
ing seed and we ask that you Think SUNSHINE COTTONSEED

for the coming planting season.

Our price schedule:

One 5 bushel bag $4.00 per bu. delivered
12 to 24 bushels 3675 per bu. delivered
27 to 51 bushels 5.50 per bu. delivered

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ORDER BLANK

Sunshine Cottonseed Company DAE. es sict wie alete c cletele:s
McKinney, Texas

Dear Sirs: Please enter my order for ........e. bushels of New
Improved State Certified Sunshine Cottonseed $........per bushel,
to be shipped freight prepaid.

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DO «YOU ~ KNOW

WHAT Vile

YOU

FAT BUGS LiGAN LEAN LIVESTOCK

Livestock lose when bugs eat your cotton
Crop, and you. lose t00.

On the averacze, insects annually destroy
enougn cotton to vroduce 846 million of

pounds of cottonseed meal and 520 million

pounds of cottonseed hulis, both badly

needed this season for meat and nilk
production,

Your need for feed and more income are
wo of many reasons why it will pay you
to control cotton insects the coming
growing seasons Worle with your County
Agent and sour’ neighbors on a prograz,
tnat will safeguard your cotton crop.
AND PUT MONEY IN YOUR.POCKET,.

pe Avo obo POISON
* _* : 1% *

WILL TEEY (BUGS). ROB you OF

One Hundred and Forty~Five Dollars, is lots
2,

4”

of money to lose — but that's th
yearly loss per”totton
cotton insects, Some years mony
loss far more *han this One Eundred and
FortyFive Dollars.

e we
gvovwer”” Prom
fa

ALMNSDS

Protect yourself against robbers tais
coming growing se vy acting promptly
and effectively to prévent damage at the
first sign of ‘cotton insects.“ Work ith
Your County; Avént and your neighbors to

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THIS Is sual! 2 THOUGAT.

TO POISON

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COST WHEN

FALL, TO) vy PpOoroony

Ba ON GUARD AGAINST COTTON INSECTS

Those pests that cost vou and otvner
cotton growers an average of over
trroo hundrec million dollars annuolly.

With present cotton values, and the
critical need for cotton and cotton
seed products, no farmer can atrord
to let the BUGS’ set his’ crops

fe’

Watch. for the first signs of weevils
and other cotton pests ~-. and be »re-~
pared to act promptly to control then
according to. the methods recommended
by) the E:i:tension, Service. and the
Experiment Stations,

“TF - PAYS TO . POISON

* x * x
WILL “LIT eAe wow
$59.78 per acre to Poison?

One farmer last growing season made
"S5°,75" by dusting his cotton toa
control insects, Ee increased his
yield 1,119 nounds of seed cotton,
oro 39] pounds of, lint per. acre:

, this was unusaul, bu many
farners find that, year in and year
out, itidays them well. to control
insects as a regular part of their
cotton production.

oar? Tor certified planting seed
to have your crop destroyed or even

_gnortened by the effects of insects.

INSSCES COST YOU MONSY